Q: Highlighting can dehydrate your hair, which can damage it over time. Help protect your hair by doing a deep conditioning treatment 1 or 2 days before you apply the highlights. Before you begin highlighting, it's a good idea to do a strand test and make sure you like the color. Follow your kit's instructions to mix up a small amount of the highlighting solution and apply it to a small strand of hair towards the back of your head. Fold a piece of aluminum foil around it to keep the bleach away from the rest of your hair, and wait for the amount of time listed in your kit's instructions before washing it out. A strand test also lets you see how long you'll need to leave the bleach on to get the color you want. You may want to wait at least a few hours after doing the strand test to make sure you like the color. Hair color can change slightly after washing and drying. No matter how careful you are, it's very likely that some highlighting solution will end up on your clothes. You should also protect the area around you by putting down old towels or newspapers to keep bleach from getting on floors, carpets, or furniture. While you should try not to apply the highlighting solution anywhere near your scalp, drips or loose strands may bring the bleach into contact with your skin, which can be damaging. Apply a thick layer of moisturizing lotion or petroleum jelly around the edges of your face, your neck, and your ears before you begin highlighting. If your hair is more than a few inches long, you may want to divide it into front, back, and side sections and secure each section with rubber bands or clips. This will keep loose strands from getting mixed in with the highlighting solution when you don't want them to. If you have very thick hair, you can divide it further into eighths. You will be using this foil to separate your hair into sections and keep it moist while the color develops. Its best to cut the foil out ahead of time rather than after you've prepared the highlighting solution, which should be used as soon as possible after mixing. Preparing the solution will most likely entail mixing powder with developer. However, you should read the instructions that come with your kit thoroughly before beginning the process. Start with the part of your hair that is least visible, such as the back or the bottom layer, since that will develop the longest and therefore be the brightest. Use an applicator brush and start by applying the solution to the ends of your hair. Then brush the solution up towards your roots, making sure to stop about half an inch from your scalp. If your hair is extremely short, you may want to hold the ends of your hair in place while you brush the solution upwards, but be sure to put on rubber gloves first. For a natural look, it's generally best to do very small, alternating sections. Each section should be no thicker than a few strands, and about 0.25 to 0.5 inches (0.64 to 1.27cm) wide, or slightly wider in the front. You can also weave the sections together to get the same natural look. Once the highlighting solution has been applied to a section, take the foil that you laid it on top of and gently fold it around the section so that it is enclosed in foil. Fold the edges another 1 or 2 times so that it stays secure. If your hair is short enough that you have trouble securing it with the foil, you can use bobby pins or plastic hair clips to help keep the foil in place. If you divided your hair into fourths, work on one fourth at a time, keeping the other three fourths secured with clips. You'll get the most natural effect by spacing small highlighted sections out between larger un-highlighted sections. Don't worry about spacing the highlighted sections out evenly -- it will look more natural if they are slightly uneven. Check the instructions that came with your kit to find out how long it should take to develop. Check on your hair every 15 minutes or so to see if the color is starting to show. If it seems to be lightening quickly and has reached the color you want before the time is up, you can rinse it out early. Stay in a well-ventilated area while you wait for your hair to develop, and be careful not to touch anything with your hair, as the highlighting solution may stain fabrics and other surfaces. Once you've removed all the foil and rinsed the highlighting solution out of your hair, let it dry and look at the color that's resulted. If the color appears a little too bright, brassy, or orange, you can purchase toner or a blue or purple shampoo to modify the color. Toner is available at most hair care suppliers, and you will be able to choose one that is designed for the type of color treatment you want. Use an old towel the first 1 or 2 times you wash your hair after highlighting. There may still be some bleach residue in your hair, which can stain fabrics.
A: Do a deep conditioning treatment the day before you highlight. Test your highlighting solution on a small strand of hair. Put on some old clothes you don't mind getting bleach on. Protect your skin with lotion or petroleum jelly. Use clips to divide your hair into fourths. Cut several pieces of aluminum foil 4 to 6 inches (10 to 15cm) wide. Prepare the highlighting solution according to the kit's instructions. Lay a thin section of hair on top of foil and apply the highlight. Fold the foil around the highlighted section. Repeat this process on alternating sections. Wait 35 minutes or as long as the instructions suggest. Rinse your hair thoroughly and apply toner if necessary.

Q: If you are shooting the film yourself you will need to rent a studio and set it up. By now you should know how many days of studio time you need because your storyboard has that mapped out. You should also know what equipment you need. Shooting a film is a big project. You are fighting for airtime so you want your PSA to look great. It will take the collaboration of a team of people to make that happen. Schedule tasks ahead of time so there is no confusion when you get to the studio and start shooting. If you are hiring a professional production company they will do this for you. Spend one day going through the shot list with your cast and rehearsing the dialogue. Make sure they memorize their lines and the crew knows where they should be. This way the production process will go by smoother with less necessary editing. This is a good time to test your lights. Lighting is important to the visual quality of a film. You can take this opportunity to make sure the lighting looks exactly how you want it to look. When you get to the studio the next day it will already be in place. Go through your scenes again, filming this time. Make sure you film each shot several times, from different angles. Be a perfectionist. This is an important project that needs to look exactly as you envision it. Whether it is your studio or a rented space, you should clean up after yourself. Return any rented equipment, replace anything you moved, and clean anything you made dirty. As you now know, shooting a film is cumbersome. Cleaning up after the person before you is the last thing you want to deal with.
A:
Organize your studio. Delegate tasks. Rehearse your scenes. Shoot your film. Clean up the studio.