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SECTION 1. SHORT TITLE.

This Act may be cited as the ''National Youth Anti-Drug Media
Campaign Reauthorization Act of 2003''.

SEC. 2. GENERAL IMPROVEMENTS TO NATIONAL ANTI-DRUG MEDIA CAMPAIGN AND
REAUTHORIZATION.

The Drug-Free Media Campaign Act of 1998 (21 U.S.C. 1801 et seq.)
is amended--
(1) in section 101, by striking ''Drug-Free Media Campaign
Act of 1998'' and inserting ''National Youth Anti-Drug Media
Campaign Act'';
(2) in section 102--
(A) in subsection (a), by striking ''national media
campaign'' and all that follows through the period and
inserting the following: ''national youth anti-drug
media campaign (referred to in this subtitle as the
'national media campaign') in accordance with this
subtitle for the purposes of--
''(1) preventing drug abuse among young people in the
United States;
''(2) increasing awareness of adults of the impact of drug
abuse on young people in the United States; and
''(3) encouraging parents and other interested adults to
discuss with young people the dangers associated with drug
use.'';
(B) in subsection (b), by striking ''105'' and
inserting ''106''; and
(C) by adding at the end the following:
''(c) Division of Responsibilities and Functions Under the
Program.--
''(1) In general.--The Director, in consultation with the
Partnership for a Drug Free America, shall determine the
overall purposes and strategy of the national media campaign.
''(2) Responsibilities.--
''(A) Director.--The Director shall be responsible
for implementing a focused national media campaign to
meet the purposes set forth in section 102(a), and
shall approve--
''(i) the strategy of the national media
campaign;
''(ii) all advertising used in the national
media campaign; and
''(iii) the plan for the purchase of
advertising time and space for the national
media campaign.
''(B) The partnership for a drug-free america.--The
Director shall request that the Partnership for a Drug-
Free America--
''(i) recommend strategies to achieve the
goals of the national media campaign that
address national, regional, and local drug
threats;
''(ii) create all advertising to be used in
the national media campaign, except
advertisements that are--
''(I) provided by other nonprofit
entities pursuant to section 103(c);
''(II) intended to reach a
minority, ethnic, or other special
audience that cannot be obtained at no
cost (not including production costs
and talent reuse payments); and
''(III) any other advertisements
that the Partnership for a Drug-Free
America determines it is unable to
provide; and
''(iii) test all advertisements prior to
use in the national media campaign to ensure
that the advertisements are effective and meet
industry-accepted standards.
''(C) Media buying contractor.--The Director shall
enter into a contract with a media buying contractor to
plan and purchase advertising time and space for the
national media campaign.'';
(3) in section 103--
(A) in subsection (a)--
(i) in paragraph (1)--
(I) in subparagraph (A), by
inserting '', including the strategic
planning for, and accounting of, such
purchases'' after ''space'';
(II) in subparagraph (C), by
striking ''out-of-pocket''; and
(III) in subparagraph (F), by
striking ''the Office of National Drug
Control Policy'' and inserting ''either
the Office of National Drug Control
Policy or the designee of the Office'';
and
(ii) by striking paragraph (2) and
inserting the following:
''(2) Advertising.--
''(A) In general.--Except as provided in
subparagraph (B), in carrying out this subtitle, the
Director shall ensure that sufficient funds are
allocated to meet the stated goals of the national
media campaign.
''(B) Exception.--No funds shall be used for the
creative development of advertisements (not including
out-of-pocket production costs and talent reuse payments) except when--
''(i) the advertisements are intended to
reach a minority, ethnic, or other special
audience that cannot be obtained at no cost
(not including production costs and talent
reuse payments);
''(ii) the Partnership for a Drug-Free
America is unable to provide such
advertisements; and
''(iii) the Director gives prior notice to
the Committtees on Appropriations of the House
of Representatives and the Senate, the
Committee on Government Reform of the House of
Representatives, and the Committee on the
Judiciary of the Senate.'';
(B) in subsection (b), by striking ''105'' and
inserting ''106'';
(C) by striking subsection (c) and inserting the
following:
''(c) Matching Requirement.--
''(1) No cost match.--
''(A) In general.--Except as provided in
subparagraph (B), amounts made available for the
national media campaign under section 106 shall be used
to require a no cost match of equivalent value of
advertising broadcast time and print space or in-kind
contributions to the national media campaign prior to
the Director executing a contract for the purchase of
any advertising time or space for the national media
campaign.
''(B) Exception.--The Director shall ensure that
all no cost matches of advertising material, time, and
space or in-kind contributions provided pursuant to
subparagraph (A) directly relate to substance abuse
prevention consistent with the specific purposes set
forth in section 102(a).
''(2) Sponsorship identification.--Any advertising material
donated to the national media campaign at no cost shall not be
subject to the sponsorship identification provisions in section
317 of the Communications Act of 1934 (47 U.S.C. 317).''; and
(D) by adding at the end the following:
''(d) Responsible Use of Federal Funds.--
''(1) In general.--The Director shall ensure that--
''(A) for each fiscal year, not less than 85
percent of the amounts appropriated under this subtitle
shall be used for the purchase of advertising time and
space for the national media campaign; and
''(B) no more than $5,000,000 is used in each
fiscal year to develop advertising material pursuant to
subsection (a)(2)B)(ii).'';
(4) by striking section 104 and inserting the following:

''SEC. 104. FINANCIAL AND PERFORMANCE ACCOUNTABILITY.

''The Director shall--
''(1) carry out (through the Defense Contract Audit Agency
or an independent auditor) an examination of records as
described in section 304C of the Federal Property and
Administrative Services Act of 1949 (41 U.S.C. 254d) and an
audit of the costs described in section 306 of that Act (41
U.S.C. 256);
''(2) designate an independent entity to evaluate annually
the effectiveness of the national media campaign based on prior
year data from--
''(A) the 'Monitoring the Future Study' published
by the Department of Health and Human Services;
''(B) the Attitude Tracking Study published by the
Partnership for a Drug Free America;
''(C) the National Household Survey on Drug Abuse;
and
''(D) other relevant studies or publications, as
determined by the Director, including tracking and
evaluation data collected according to marketing and
advertising industry standards; and
''(3) submit a report to Congress in accordance with
section 105, including the evaluation referred to in paragraph
(2).'';
(5) by striking section 105 and inserting the following:

''SEC. 105. REPORT TO CONGRESS.

''The Director shall submit on an annual basis a report to Congress
that describes--
''(1) the strategy of the national media campaign and
whether specific objectives of the campaign were accomplished;
''(2) steps taken to ensure that the national media
campaign operates in an effective and efficient manner
consistent with the overall strategy and focus of the campaign;
''(3) plans to purchase advertising time and space;
''(4) policies and practices implemented to ensure that
Federal funds are used responsibly to purchase advertising time
and space and eliminate the potential for waste, fraud, and
abuse; and
''(5) all contracts entered into with a corporation,
partnership, or individual working on behalf of the national
media campaign.''; and
(6) by adding at the end the following:

''SEC. 106. AUTHORIZATION OF APPROPRIATIONS.

There is authorized to be appropriated to the Office of National
Drug Control Policy to carry out this subtitle, $195,000,000 for each
of the fiscal years 2004 through 2008.''.
National Youth Anti-Drug Media Campaign Reauthorization Act of 2003 - Amends the Drug-Free Media Campaign Act of 1998 to require the Director of the Office of National Drug Control Policy to conduct a national youth anti-drug media campaign, the purposes of which shall include: (1) increasing the awareness of adults of the impact of drug abuse on young people; and (2) encouraging parents and other adults to discuss with young people the dangers associated with drug use (current law requires the Director to conduct a national media campaign to reduce and prevent drug abuse among young people).States that the Director shall approve the strategy of the campaign and all advertising.Directs the Director to request that the Partnership for a Drug-Free America: (1) recommend strategies addressing national, regional, and local drug threats; and (2) create all advertising to be used in the media campaign, with certain exceptions.Modifies provisions pertaining to the use of funds, including to state that no funds other than out-of-pocket production costs and talent reuse payments may be used for the creative development of advertisements except in specified circumstances.Requires the receipt of no cost matches relating to substance abuse prevention prior to any disbursal of funds for advertising time or space. Declares that any donated advertising material shall not be subject to sponsorship identification provisions in the Communications Act of 1934.Requires the Director to carry out an examination of campaign records and an audit of the costs of the campaign, in accordance with the Federal Property and Administrative Services Act of 1949.