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A picture is often as important as any words. The human brain will often notice a picture before words. Now that you have the reader's attention, take advantage of it! Give the reader something to look atpeople tend to remember concrete, visual messages even more than words. So an image is an effective element, whether it is a logo, a picture of a lost dog, or a graphic. You don't necessarily need to create an entirely new image. Consider using one of your own photos or using an image in the public domain that you've found online. Some computer programs and suites, such as Microsoft Office, also offer a variety of stock images. This will make the image more noticeable from a distance once it's printed on the paper. If you don't have an image editor, a free app like Picasa (http://picasa.google.com/), from Google, will work fine. Try to use only one image if you can. If necessary, you can include two images side by side, but any more than this will make the flyer too cluttered, which makes it less likely to catch someone's eye. If you've hooked the reader, she's coming in closer now for the details. A good caption can drive home the message of the image. It can also serve to reinforce or add detail to the compelling stand-alone copy you've included on the flyer. Framing your picture might help "anchor" it to the flyer, instead of just having it float out there as a stand-alone insert. Consider inserting a border or light shadow around it. For emphasis, you might even include stars or an arrow pointing to your picture.

summary: Add a picture or a graphic. Find an easily accessible image. Use an image-editing application to increase contrast. Place a description below the image. Include a visual frame or border around your picture.

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You want large scallops which are nice and white. They shouldn't be too wet or too dry. Look for a uniform shape, as opposed to scallops that look shredded and destroyed These are signs that they have been mishandled. Most are wet-packed, but dry-packed and diver-caught scallops are higher quality. Any of these will work. Avoid using frozen scallops for this recipe. Hold the scallops under cool, running water for a few seconds. Set them on a paper towel. Place another paper towel on top of the scallops and pat them dry. Often times, the scallops you purchase will already have the muscle removed. If your scallops still have the muscle attached, pull it off. Grasp it between your thumb and forefinger and tear it away. The muscle is a rectangular tab attached to the body of the scallop. The muscle is tougher than the rest of the scallop, making it less desirable to eat.

summary: Choose your scallops. Rinse the scallops. Remove the muscle.

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Many things could go wrong in the shelter. For example, a resident might slip and fall or residents might become violent. In any event, you'll need to get insurance to protect you. You can obtain a policy by find an insurance agent in your phone book. Also talk to other homeless shelters about what insurance they carry. Your directors will make major financial and policy decisions for your homeless shelter. Your jurisdiction should set the number of directors you must have. However, in the U.S., you should have at least three. Find people with skills that will benefit your homeless shelter. For example, a former manager of a homeless shelter might make a great director. Prominent business people also make good directors. They know other business owners in the community and can raise your profile. At your initial meeting, the directors should take care of the following tasks: Adopt your bylaws. Appoint officers, such as President, Vice President, Treasurer, and Secretary. In a small nonprofit, one person can take on more than one role. Note that you have received tax-exempt status. Authorize someone to open a bank account for the homeless shelter. One or two people can't run a homeless shelter on their own. Instead, you'll need plenty of volunteers who can work at night and in the morning. Advertise for volunteers in your local newspaper and online. If you partner with a religious institution, you can ask its members to volunteer. Request an opportunity to speak to the congregation about your homeless shelter. Contact a nearby shelter and ask if they can send someone over to give trainings on how to run things. Staff will need to check in residents, handle violent or unstable residents, and keep the shelter clean. You should make sure staff receives all necessary training. Your staff also needs to be aware of state laws regulating homeless shelters. For example, in some states, the homeless are given ID numbers. Your staff will need to enter this information into a computer system. You might not be able to get by with only volunteers. Instead, you might need to hire full- or part-time staff, such as janitors, cooks, security guards, etc. Comply with your jurisdiction's laws regarding hiring employees. In the U.S., you'll need to report all new hires to your state's New Hire Reporting office within 20 days. This is required for all full- or part-time employees but not independent contractors. You should register for an account with your state office. You may also need to buy workers' compensation insurance. Talk to your insurance agent. Go to grocery stores and tell them about your homeless shelter. Ask if they can donate any food to your kitchen. Make sure to take copies of your legal documents with you to show that you are a legitimate nonprofit. Business owners will want to see your nonprofit determination letter as well as your business license and articles of incorporation. Your homeless shelter will need cots, pillows, blankets, toys, and other items. Ask businesses in the community if they are willing to donate. You should visit in person, which will give you a chance to talk about your shelter. However, also cast a wider net. Write a letter to your local Chamber of Commerce describing your homeless shelter and stating what you need. They can share your letter with members. Also consider giving an interview to local media. Point out that you are a nonprofit and you are accepting donations.
summary: Obtain insurance. Appoint directors to the board. Convene an board of directors meeting. Hire volunteers. Train volunteers. Hire employees. Ask for food donations. Request donations for other items.