David Gauntlett makes a good point in his newest book (Making Media Studies: The Creativity Turn in Media and Communications Studies) and that is that traditional forms of media studies are no longer applicable. Gone are the days of massive institutions and production companies, gone are the traditional audiences and simplistic texts. In, is the new age media companies, the everyday media makers, the consistent consumers and the fantastical mess of The WWW. While universities are pumping out the same content areas since the 1980's (e.g. institutions, production, audiences and texts) that are only relevant to a handful of media forms (cinema, television, online broadcasting and publications), the rest of the world is moving on. David Gauntlett so rightly says that creativity in media, should also refer to thinking creatively about the subject. What are the new ways of running media and communication studies? How has the subject itself changed? What approaches and methods can help media and communications studies to become innovative and useful in spheres beyond itself? David Gauntlett encourages a kind of call to arms, an acquiescence of the incapacities of the old system and a redirected gaze to the future needs of media students and media studies programs. Inspired by Tim Ingold's book Making, David believes media studies should have making at it's front and centre. He also believes the ability to do things with media should be embraced over and above the ability to talk about what others do with media, or what media does to us. The notion is that media studies should be hands on, that it should be all about ideas and critical engagement and this should be expressed through actual making. To borrow three key distinctions from the anthropologist Tim Ingold: 1. It's about learning WITH media rather than ABOUT media. 2. There is an intent to move FORWARD rather than looking BACKWARDS at how things are. 3. It's aims are TRANSFORMATIONAL rather than DOCUMENTARY. According to the above context, choose the correct option to answer the following question. Question: Why did David Gauntlett feel the need to write his new book? Options: A. because he wanted to be creative and helpful B. because traditional forms of media studies are no longer applicable C. not enough information D. because he wanted to make money
B

With almost two years left of my law degree, and with no intention of doing anything so idiotic as actually attending lectures or studying law, I had plenty of time to come up with my next bid for online fame. The Griff Rhys Jones TV project had stalled after a couple of meetings when everyone involved realised that the idea - to pipe broadband comedy programming into the nation's workplaces under the noses of bosses - was a bit of a non-starter. But I had become quite good friends with Rhys Jones's partner in the project, a comedy writer called Charlie Skelton, and he, Clare and I frequently met to brainstorm possible projects we might work on together. It was during one of these meetings that Clare proposed the idea of starting a comedy magazine - something like Private Eye, but for the Internet generation. My days as a school magazine publisher had taught me that printing magazines and distributing them was a royal pain in the arse and, anyway, if it was to be a magazine for the Internet generation then shouldn't it actually be on the Internet? The Zingin.com newsletter had attracted a ton of subscribers and had a distribution cost of basically nothing so why, I suggested, didn't we start a weekly comedy ezine, sent out by email? And, in a nod to Charlie's failed office comedy project, we could target it at bored office workers, sending the email to them on a Friday afternoon to cure the crushing boredom of those final few hours of the working week. And with that, The Friday Thing was born. To promote our fledgling publication we came up with a brilliant ruse: an online petition to have Friday afternoons declared a national holiday. British people worked harder than any other Europeans (we made up) and so it was only fair that our working week should end at noon on a Friday. We created an official website explaining our demands, registered a web address - letsgetitoff.com (snigger) - and sent a press release to the media. Clearly we had tapped into a seam of strong feeling among the nation's overworked... According to the above context, choose the correct option to answer the following question. Question: Who had a stalled TV project? Options: A. not enough information B. Griff C. Clare D. Charlie
B

(Question)
I've been to Key West several times, but for some inexplicable reason 1, I never visited the Hemingway House (or the Truman Little White House 2 for that matter but that's a topic for a different post). As expected, it was about 1,000 degrees there (Celsius or Fahrenheit, you pick either way, that's way too hot). Welcome to Florida in July. 😀 We would have melted completely but fortunately, the house was air conditioned and they had some fans outside. I really wanted to see a few of the polydactyl cats 3 who live there and sure enough, there are plenty roaming around the place and by "roaming", I mean laying around sleeping as cats do. Cats normally have 4 toes on their back feet and 5 on the front but these polydactyl cats mostly have 5 on the back and 6 on the front, thanks to a genetic mutation. Their front paws are noticeably larger and look like they have mittens on. In addition to extra toes, they also have cat condos, complete with shutters on the windows for decorative purposes to match the main house and there are tiny cat houses scattered around the property for shelter and privacy. And if that's not enough, they have free reign over the main house too and clearly don't read the signs that say not to sit or lay on the furniture. These cats have a good deal. Hemingway bought this enormous home sitting on prime real estate for a whopping $8,000 back in the early 1930s in the middle of the Great Depression. At 16 feet above sea level, it sits on the second-highest point on the island and was the first house to have indoor plumbing and a swimming pool. Today, it serves as a historical site, tourist attraction, and most ironically, a wedding venue. It's a gorgeous piece of property but I'm not sure that getting married at the home of a serial philanderer who had 4 marriages and 3 divorces is exactly a good omen. According to the above context, choose the correct option to answer the following question. Question: Why was the author excited to visit the Ernest Hemingway house? Options: A. She wanted to see what a $8000 house looks like B. To see a house that was bought during the Great Depresson C. She had never been before despite her multiple trips to Key West D. not enough information
(Answer)
C