Article: St. John's Wort has anti-inflammatory and antibacterial properties. You can treat eczema, minor wounds or burns, skin irritation, and hemorrhoids with it. St. John's Wort oil can be purchased at your local pharmacy or online. Follow the directions on the bottle. It may take three to six weeks before you see any changes. St. John's Wort can relieve some of the physical and emotional symptoms associated with PMS such as cramps, irritability, food cravings, and breast tenderness. Take 300 mg three times a day to relieve them . Stop taking the medicine when your PMS has ended. The combination of Black Cohosh and St. John's Wort may help improve mood and anxiety during menopause as well. Somatic disorders are when you experience pain or fear, but there is no reason for you to experiencing them. You may also feel like your are sick, yet all of your medical examinations and tests have negative results. Take 300 mg of St. John's Wort twice a day to relieve your symptoms.
Question: What is a summary of what this article is about?
Apply St. John's Wort to your skin. Treat premenstrual syndrome (PMS). Treat somatic disorders.
Article: Give yourself plenty of time to pack and don't try to do it all at the last minute. If you save everything to the last minute, you are more likely to forget something. It is a good idea to start planning and packing around two weeks in advance of your trip. This will allow you to make sure that you have all of the clothes you want to pack and that they are clean. This will also give you time to purchase any items you may need prior to the trip. They also come in a wide variety of designs, and are more shape shifting to fit into tight spaces. You can choose a soft suitcase with straps, extendable handles, and wheels to make make transportation easier. Soft suitcases come in a variety of sizes, so choose one that can fit everything you will be packing. Hard shell suitcases are extremely light and easy to transport. They come in a variety of sizes and styles. Also, their hard sides work well to protect breakable items from being crushed during travel and they are easier to clean than fabric suitcases. Research possible restrictions, such as baggage weight and size, as well as the number of bags allowed to help you determine the type of suitcase to pack. Items like shoes or books should go at the bottom to avoid squishing other items. If it is a stand up suitcase try to also put them on the side that will be at the bottom when the bag is vertical. to maximize space. Lay clothing on a flat surface and smooth out any wrinkles. Then roll clothes from one end to the other, creating a tube like shape. When clothes are rolled like this they take up less space in your luggage and it reduces wrinkles in some fabrics. Larger clothing, like dresses or pants can be laid out flat, to keep them from wrinkling. Socks and underwear can be placed in a separate bag to keep them all together, or they can be tucked inside other items, like shoes, to conserve space. This will protect your clothes from any potential leaks and keep these items organized in a central location. When travelling by airplane you will want to pack a bag to take on the plane with you. This is where you should put important items that you don't want in your checked luggage. You should also put any items you want to use during the flight in this bag. Items to put in your carry-on bag include, passport and ID, important travel documents, credit cards and cash, expensive electronics (camera, tablet, laptop, etc.), other valuables, like jewelry, a book or magazine, and snacks for on the plane. When picking a carry-on be aware of the airline's size requirements and any restrictions on what can be brought on the plane. Consider using a backpack that can also be used on your trip for different activities.
Question: What is a summary of what this article is about?
Pack well in advance of the trip. Choose a soft suitcase if you want shock absorption. Pick a hard shell suitcase if you need your bag to be light weight. Put heavy items at the bottom of the bag. Roll clothes Place toiletries in a separate lined bag or pocket of the suitcase. Pack a carry-on bag.
Article: Ask yourself what types of businesses or consumers you want to reach and what their interests are. Consider how your ideal customer or your target market are influenced and how they make their decisions. Try to be as specific as possible. For example, if you are marketing a new baby product you may target middle-upper class expectant mothers. If you are marketing a protein supplement for healthy weight gain, you may target men ages 24-40. What makes your company or brand stand apart from the other competitors? Think about the services your company offers that you are most proud of or confident in, and how this provides a certain value for your customers. For example, you may be able to provide the lowest prices for a new baby product, or the highest quality protein supplements in the market. Once you've identified your target audience, or customer, as well as your unique value, you need to then provide evidence to back up your claims. You need to get your customer to believe in your company's ability to prove its value and follow through on its marketing promises. For example, you may note that your company eliminates costly overhead by only selling the new baby product online. Or you may note that you have a unique partnership with producers to sell only the highest quality protein supplements. It's important to only claim as much as you can prove or follow through on. Don't make exaggerated or unreasonable value claims, such as, "we will match any other price you find online", if your company or brand is not willing to actually commit to this claim and follow through on it. Most position statements follow the same template: For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all[insert Frame of Reference] because [insert Reason to Believe]. The point of differentiation (POD) should describe how your brand or new product will help your customers in ways that distinguish you from your competitors. The frame of reference (FOR) is the category or segment in the market where your company competes with other companies. The reason to believe should be a compelling phrase that gives your customer a reason to believe in your claims. For example, Amazon's position statement is: For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Note that Amazon identifies its target market, places its brand up front, inserts the market it is operating in, and notes how it will follow through on its claim. Another example is Volvo's position statement: For upscale American families, Volvo is the family automobile that offers maximum safety. This is a less specific position statement than the Amazon statement, but it still communicates Volvo's brand. Volvo notes its target market, inserts its operating market, and includes how the brand will make consumers believe it's claim. Look at the position statement examples, as well as the template and create several possible position statements for your company. Say you are trying to market a new baby toy. Your target market may be middle to upper class expectant mothers, you are marketing for the baby toys sector, and you feel your product is unique because it is sold exclusively online at a low price and offers educational value as well as recreational play for mother and child. Your initial position statement may be long and detailed. For example: For middle to upper class expectant mothers, BabaTots is a baby toy that offers fun and engaging play for mother and child, at an affordable price point and only available online. You may then streamline your first try so the statement is concise and clear. For example: For middle to upper class expectant mothers, BabaTots is an interactive baby toy that provides educational value and recreational play for mother and child at an affordable price point.
Question: What is a summary of what this article is about?
Define your ideal customer, or your target market. Note the unique value your company offers. Show your company's value to the customer. Use a standard template to create your position statement. Create your brand or company position statement.