IN: Paul Michael Levesque was born in Nashua, New Hampshire on July 27, 1969. He has a sister named Lynn. Levesque watched his first wrestling match, involving Chief Jay Strongbow, when he was five years old. He attended Nashua South High School, where he played baseball and basketball.

In a modified version of his gimmick in WCW, Levesque started his WWF career as a "Connecticut Blueblood". According to Levesque, JJ Dillion originally gave him the name of Reginald DuPont Helmsley, but Levesque asked for a name to play with the first letters and management ultimately agreed to his suggestion of Hunter Hearst Helmsley. He appeared in taped vignettes, in which he talked about how to use proper etiquette, up until his wrestling debut on the April 30, 1995 episode of Wrestling Challenge. Helmsley made his WWF pay-per-view debut at SummerSlam, where he defeated Bob Holly. In the fall of 1995, Helmsley began a feud with the hog farmer Henry O. Godwinn, culminating in an infamous Hog Pen match at In Your House 5: Seasons Beatings, where Helmsley was victorious. Although Helmsley was highly promoted in the first few months after his debut, his career stalled during 1996, starting off with a feud with Duke "The Dumpster" Droese following a loss during the Free for All at 1996 Royal Rumble. Up until that event, his angle included appearing on television each week with a different female valet (which included Playboy Playmates Shae Marks and Tylyn John). Sable was his valet at WrestleMania XII and after his loss to The Ultimate Warrior, as part of the storyline, he took his aggressions out on her. The debuting Marc Mero - her real-life husband - came to her rescue, starting a feud between the two wrestlers. On June 1, 1996, Helmsley appeared on an episode of Superstars in a match against Marty Garner. When he attempted to perform the Pedigree, Garner mistook the maneuver for a double underhook suplex and tried to jump up with the move, causing him to land squarely on top of his head and suffer neck damage. Garner sued the WWF, eventually settling out of court and later discussed the incident in an appearance on The Montel Williams Show. Levesque was known backstage as one of the members of The Kliq, a stable of wrestlers including; Shawn Michaels, Kevin Nash, Sean Waltman and Scott Hall, who were known for influencing Vince McMahon and the WWF creative team. It has been claimed that he was scheduled to win the 1996 King of the Ring tournament, but the victory was instead awarded to Stone Cold Steve Austin after the Madison Square Garden Incident, in which the Kliq broke character after a match to say goodbye to the departing Nash and Hall. Despite the punishment, Helmsley did have success following the MSG Incident. Mr. Perfect became his manager and he won the Intercontinental Championship for the first time on October 21, 1996, defeating Marc Mero. When Mr. Perfect left the WWF, his departure was explained to be a result of Helmsley turning his back on his manager as soon as he won the Intercontinental Championship. Helmsley held the title for nearly four months before dropping it to Rocky Maivia on the February 13, 1997 special episode of Monday Night Raw, called Thursday Raw Thursday. For a very brief time, Helmsley was accompanied by Mr. Hughes, who was his storyline bodyguard reminiscent of Ted DiBiase and Virgil. After losing the Intercontinental title, he feuded with Goldust, defeating him at WrestleMania 13. During their feud, Chyna debuted as his new bodyguard.

What happened in 1995?

OUT: In the fall of 1995, Helmsley began a feud with the hog farmer Henry O. Godwinn,

IN: Virat Kohli was born on 5 November 1988 in Delhi into a Punjabi family. His father, Prem Kohli, worked as a criminal lawyer and his mother, Saroj Kohli, is a housewife. He has an elder brother, Vikash, and an elder sister, Bhavna. According to his family, when he was three-years old, Kohli would pick up a cricket bat, start swinging it and ask his father to bowl at him.

Kohli was signed up by sports agent Bunty Sajdeh of Cornerstone Sport and Entertainment after the 2008 Under-19 World Cup. Sajdeh recalls, "I didn't go after them after they became stars. In fact, I watched Virat at the 2008 ICC Under-19 World Cup in Kuala Lumpur. I was mighty impressed with his attitude and the way he was marshalling his team. He had that spark. And I told Yuvi to set up the meeting." Sajdeh manages Kohli's endorsement deals, along with those of other Indian cricketers Shikhar Dhawan, Rohit Sharma and Murali Vijay. It was reported in 2013 that Kohli's brand endorsements were worth over Rs100 crore. His bat deal with MRF is said to be the costliest deal in Indian cricket history. In 2017, he signed an eight-year endorsement deal with Puma worth about Rs110 crore, becoming the first Indian sportsperson to sign a Rs100 crore deal with a brand. In 2014, American Appraisal estimated Kohli's brand value at US$56.4 million placing him fourth on the list of India's most valued celebrity brands. The same year, UK-based magazine SportsPro rated Kohli as the second most marketable athlete in the world behind only Lewis Hamilton, placing him above the likes of Cristiano Ronaldo, Lionel Messi and Usain Bolt. In an October 2016 report by Duff & Phelps on India's most valued celebrity brands, Kohli's brand value was estimated to be US$92 million, second only to that of Bollywood actor Shah Rukh Khan. In 2017, Kohli was ranked 7th in the list released by Forbes as the Most Valuable Brand among athletes ahead of players like Lionel Messi, Rory McIlroy and Stephen Curry with an estimated brand value of $14.5 million. As of September 2017, Kohli has endorsement deals with 17 brands. The brands Kohli previously endorsed include 3C Company, Celkon Mobiles, Cinthol (from Godrej), Clear (from Unilever), Fair & Lovely, Fastrack (from Titan), Pepsi, Flying Machine, Mattel, Munch (from Nestle), Oakley, Red Chief Shoes, Royal Challenge (from United Breweries), Sangam Suitings and Toyota Motors.

What were his most popular endorsements?

OUT:
Most Valuable Brand among athletes ahead of players like Lionel Messi, Rory McIlroy and Stephen Curry with an estimated brand value of $14.5 million.