A team of British scientists is preparing to create a digital model of Mount Rushmore using laser scanning so that the iconic U.S. monument can be recreated if it were to be damaged. The survey work is part of a project to accurately record the exact dimensions of 500 of the most famous World Heritage Sites, including the Acropolis in Athens and the Great Wall of China. The joint team, from the Glasgow School of Art and Historic Scotland, are currently surveying 10 World Heritage Sites in Britain before they aim their laser beams at Mount Rushmore in South Dakota. There they will team up with members of the CyArk Foundation, a non-profit organization that has identified several "at risk" World heritage Sites. Mount Rushmore is on their list because of concerns over deterioration of the faces of four former presidents on the sculpture. Laser scanning itself is not new but applying the technology to historic sites or buildings is a new approach. "At first, these laser scanners were produced for things like refineries where there are lots of pipes and things or atmosphere that are different for humans to actually tolerate," Chris McGregor of Historic Scotland told Reuters Television. "They hadn't really thought about the built heritage as being a market for such a machine but its use and the work that we are doing with it is really innovative and really exciting. CyArk's goal is to create a huge database of detailed surveys of sites so that they can be maintained or even rebuilt if they should be damaged by a natural disaster, climate change or even war. They cited as an example the Buddhas or Bamiyan in Afghanistan, two monumental statues of standing Buddhas carved into the side of a cliffduring the sixth century that were destroyed by the Taliban in 2001. Despite offers from the governments of Japan and Switzerland, among others, to help rebuild the Buddhas, the team believe an accurate laser survey would have made the task more achievable. Doug Pritchard from the Glasgow School of Art's... Scientists create digital models of World Heritage Sites to _ . A) make more money. B) develop tour markets better. C) make these sites better known by people D) recreate these sites in case they are damaged.
D
(Question)
Money spent on advertising is money spent as well as any I know of. It selves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and so making it possible to provide for export at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more. And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor article more than once. If you see an article frequently advertised, it is the proof I know that the article does what is promised for it, and that it has good value. Advertising does more for the good of the public than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade. If its message were nothing but information, that would be difficult to get more people to buy, for even a detail such as the choice of the color of a shirt is a bit persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants. The author thinks that the well-known TV person is _ . A) quite right in passing his judgment on advertising B) interested in nothing but the buyer's attention C) correct in telling the difference between persuasion and information D) obviously unfair in his views on advertising
(Answer)
D
Ques: Animals are being killed by hunters in America in a cruel way, says an animal protection organization. There are about 1,000 hunting farms across America whose owners offer hunters an opportunity to kill animals that are kept in fenced areas. Russian boar, zebra, deer, antelope and many other species are raised just to be killed. Farm owners charge hunters thousands of dollars for animals that they kill, many of which are close to extinction . The Humane Society of the United States says this type of hunting should be stopped because it is not fair to the animals. Many owners raise their animals. Others buy from animal dealers or from zoos and circuses that no longer want them. This means that the animals are not afraid of humans and they are easy to be shot by hunters. Owners of small ranches keep their animals in fenced areas so that the hunters can get close to the animals before shooting at them. On large farms hunters are taken to areas where the animals are fed sometime of the day. This also makes it easy to kill the animals. The hunters want to keep the heads and chests of the animals they kill to hang as trophies on their walls. This means that the animals are usually shot in parts of the body. That means they will suffer a slow and painful death. The hunting is allowed across most of America but some parts of the country have stopped or restricted it. The Humane Society of the United States hopes that it won't be too long before the rest parts of the country also give up this cruel sport. What can we learn from the passage? A) Many animals can run away when hunters want to shoot them. B) It is very cruel to kill the animals in the way mentioned in the passage. C) The Humane Society of the United States considers this kind of hunting as a good sport. D) The animals are usually hung on the walls after being shot.
Ans: B
Food serves as a form of communication in two fundamental ways. Sharing bread or other foods is a common human tradition that can promote unity and trust. Food can also have a specific meaning, and play a significant role in a family or culture's celebrations or traditions. The foods we eat--and when and how we eat them--are often unique to a particular culture or may even differ between rural and urban areas within one country. Sharing bread, whether during a special occasion or at the family dinner table, is a common symbol of togetherness. Many cultures also celebrate birthdays and marriages with cakes that are cut and shared among the guests. Early forms of cake were simply a kind of bread, so this tradition hits its roots in the custom of sharing bread. Food also plays an important role in many New Year celebrations. In the southern United States, pieces of corn bread represent blocks of gold for prosperity in the New Year. In Greece, people share a special cake called vasilopita. A coin is put into the cake, which signifies success in the New Year for the person who receives it. Many cultures have ceremonies to celebrate the birth of a child, and food can play a significant role. In China, when a baby is one month old, families name and welcome their child in a celebration that includes giving red-colored eggs to guests. In many cultures, round foods such as grapes, bread, and moon cakes are eaten at welcome celebrations to represent family unity. Nutrition is necessary for life, so it is not surprising that food is such an important part of different cultures around the world. What does the coin in vasilopita signify for its receiver in the New Year? A) Trust. B) Success. C) Health. D) Togetherness.
B