INPUT ARTICLE: Article: Use a specialty algae scrubber or a lint-free cloth to gently rub the inside of your tank. Apply consistent and light pressure while making small circles on the surface. It is okay if pieces of algae fall to the sand as they will be siphoned up shortly. Resist pushing too hard on your tank as it can cause damage or make the tank possibly tip over. Place your fingers into the sand at the bottom of your tank. Gently push the sand from the bottom to the top. Repeat throughout the tank floor until all sand has been upturned. You will see that debris and deposits have settled on the surface of the sand. It is sometimes helpful to go over the sand surface one time with the siphon prior to raking. Lower your siphon until it is about inch above the sand's surface. Move the siphon in a back-and-forth pattern, holding the depth level, as you pick up debris and dirt. Target any particularly large particles. You can expect for the siphon to pick up some sand particles with this method. You can then re-rinse those particles and re-introduce them to the tank or you can throw them out. It is often a good idea to add in new sand every few weeks anyway. Take your time picking up the clean decorations and putting them back into the tank. You can follow the same pattern as before or you can mix it up with a new design. Make sure each piece is anchored and move around the freshly cleaned sand as needed. Replace the water that you removed by adding in the treated water to your tank. You can pour directly from the bucket, although that may disturb your tank and fish. A better option might be to use a jug to add the new water in slowly. You can also deflect the water with a plate as it is added in which will lower the chance of damage even more. As soon as you've completed the water change you can plug all of your tank appliance back in. Watch to make sure that they are operating properly before leaving the tank alone. You may want to leave your tank light off for a few hours following a water change. This can help your fish to relax following what may have been a stressful event. Check the temperature of the replacement water with a thermometer before adding it to your tank. Both water temps should be roughly the same or you risk shocking your fish.

SUMMARY: Scrape off algae. Rake your fingers through the sand. Remove surface debris with a gravel siphon. Replace all decor. Pour fresh water into the tank. Re-activate your heater, filter, and lighting.

In one sentence, describe what the following article is about: Stand about a foot away from the pole while facing it. Hold onto the pole with your dominant hand. Bring up the leg on the same side of your body as the hand that is holding the pole. Then, bring your leg up to the pole as you wrap your other hand around it. Flex your foot and place it on one side of the pole, with your knee on the other side. You'll need to use this leg to really anchor yourself to the pole, and create a sturdy base for your other foot to land on. Now, pull your body up with your hands. Swing your free leg around, and hook the back of the foot behind the first foot. Place the knee of the leg on the pole, so you have a firm grip on the pole with both of your knees. Your legs will now create a platform for you to use as you climb the pole. Move your hands about 1 foot (0.3m) up the pole to give yourself room to straighten out. Then, pull your knees up. Use your abdominal muscles to pull up your knees about one to two feet. After you bend your knees, lean back a bit and then squeeze the pole with your leg muscles. Use your leg strength to straighten your body as your hands move up the pole. Repeat these steps a few more times until you've reached the top of your pole or the end of your comfort level. This move will help you climb the pole while getting a great workout. Plus, you will look sexy in the process. You can slide down using the basic fireman slide, which means just holding onto the pole with your arms and legs as you slide. Or, you can hold on to the pole with your hands and release your legs just for a moment. Bring them out in front of you and rock your hips as you move your legs down to the ground. This method will take a bit longer to master but it will look and feel fantastic.
Summary: Face the pole. Wrap your leg around the pole. Wrap your other leg around the pole. Move your hands and knees 1 foot (30cm) up the pole. Squeeze the pole with your legs. Repeat these steps until you're done climbing. Slide down the pole.

INPUT ARTICLE: Article: The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad. Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy. The subheads should then elaborate on the headline. You should have print ad examples that have strong headlines and subheads. This will show potential clients that you have copywriters who can come up with snappy, sales-oriented copy. In industry terms, an ad has about 10 seconds to jump off the page and make an impact on readers. This means the headline or tagline needs to be catchy and bold enough to attract attention. Often, current print ads will contain a short, one to five word tagline that is reinforced by a strong illustration or image. The brand's logo may also be featured prominently on the print ad so the consumer knows exactly who is selling the product. In print advertising, strong illustrations and images can really help to get a reader to pay attention to the ad. The illustrations should work with the headline, or tagline, to reinforce the ad's theme and promote the company or brand effectively. Offering custom illustrations, whether through an in house graphic designer or a designer your ad agency uses on a client by client basis, can help your agency seem more appealing to potential customers. For example, a recent print ad for the Swedish company IKEA featured the tagline: "Tidy up." The tagline appeared underneath a bold and colorful graphic of different colored socks that took up most of the ad space. This simple tagline, paired with an engaging graphic, works effectively to catch a reader's eye. To appeal to a larger customer base, you should try to offer ads in a variety of styles. This could mean graphic heavy ads with a large graphic and a simple tagline or ads with more text and less illustration. You may also use different color schemes in several different ads to show that you can provide a variety of design styles. This will show clients that you can be flexible and provide an ad style that fits their brand. You may also want to offer a complete ad campaign, where you create a series of print ads for the same company to sell similar products. Some ad agencies will use the same illustration style and the same font for an ad campaign so the ads all feel related but slightly different in some way. If you are looking to home in on a particular client market, you may want to create sample ads that appeal to a certain demographic or market. You may create sample ads with a younger demographic in mind to attract clients who are selling products to a younger demographic. Or, you may focus on the over-50 market to try to attract clients who are selling products made for older adults. Focusing on a specific demographic or market can help you get the attention of clients and build client relationships with brands you want to work with.

SUMMARY:
Have eye-catching copy in headlines and subheads. Offer custom illustrations and images. Provide a variety of ad styles. Make your ads appealing to a certain demographic or market.