Problem: OPTIONS:
- happens when the company is developing a new product
- means the expansion of a company's business in its established field
- takes place when the company introduces a similar item but with a new colour
- refers to the use of an established brand name to promote a new product in a new category
Q: Read the following article and answer the question. Article: A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing. Brand power refers to the relative strength of a company's brand in the minds of consumers, and can influence consumers' choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company's most important assets. High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers . And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name. Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products. Question: A brand extension _ . Answer:
Answer: refers to the use of an established brand name to promote a new product in a new category
Problem: OPTIONS:
- Going gray.
- Tips to make hair color1 last
- Why does hair turn gray?
- Gray hair is in fashion.
Q: Read the following article and answer the question. Article: Gray hair is simply a part of the normal aging process, and the rate you go silver is genetically predetermined. Going gray is not associated with earlier death, and premature graying is not, generally speaking, a sign of an illness or ill health in younger adults. There are, however, some specific health conditions associated with gray or white hair, but for most of us, going gray is just a fact of life. Hair color1 comes from the pigment melanin , which determines your individual shade. Hair without any melanin is pure white. The pigment is produced in cells called melanocytes, which inject pigment into the hair. At some point in everyone's lifetime, these cells slow down and eventually stop producing color1. Scientists have yet to identify the exact mechanism by which melanocyte cell death occurs. A study of more than 4,000 women and men from 20 countries determined that about 75% of people between the ages of 45 and 65 have some gray hair. In general, people of European descent gray earliest followed by Asians and Africans. It's interesting to note that a lucky 1 in 10 has no gray hair by retirement age. Beginning at age 30, your chances of having gray hair go up 10-20% per decade. It may feel like you have more grays after a stressful event, but that's probably because middle age is basically a series of anxiety-ridden events. Between working, raising kids, and caring for older parents, the "sandwich" years of 45-65 can be stressful, especially for women. They are also when we naturally start to look older. At this point, there is still no silver bullet to keep away the grays. Question: What would be the best title for this passage? Answer:
Answer: Why does hair turn gray?
Problem: OPTIONS:
- South Africa
- Australia
- All of Canada
- Malaysia
Q: Read the following article and answer the question. Article: English is the native or official language of one-fifth of the land area of the world. It is spoken in North America, Great Britain, Australia, and New Zealand. In South Africa and India it is one of the official languages. More people study English than any other language. In many countries, the textbooks in universities are in English. Many university classes are taught in English even though the native language is not English. English is the language of international communication. It is the language of international business, research, and science. More than three-fourths of the world's mail is written in English. More than half of the scientific research journals are in English. Most other languages have borrowed many English words. Why did English become the international language? In the middle of the nineteenth century, French was the international language. The Britain became very powerful in the world. England started colonies in North America and India in the seventeenth century. By 1900 England also had colonies in other parts of Asia, Africa and the South Pacific. The people in the colonies had to use English. Slowly it became more important than French internationally. After the Second World War, the United States became very powerful, and even more people began to learn English. Is English a good international language? It has more words than any other language. The grammar is simpler than in other major languages. However, English spelling is difficult. Foreigners all have trouble spelling English. So do native speakers! Since 1880, people have invented over fifty artificial (not natural) languages. No one speaks them as a native language. However, none of them has ever become popular. Some people don't want to study English, but it is the international language. There is no way to change that now. Question: English is the native language of _ . Answer:
Answer:
Australia