Question: I think the referee treats Vick like a running back because he has distinct style of play.
Based on this sentence, who is he?

Answer: Vick

Question: Walmart is promoting their Black Friday sale heavily in commercials, since they are the best medium to get information out to the average consumer.
Based on this sentence, who is they?

Answer: commercials

Question: Black Eyed Peas hosted a huge event for the partners of Intel, since they have lots of money to hire them to perform.
Based on this sentence, who is they?

Answer: the partners of Intel

Question: The boy tried to address his friend, but he could not speak.
Based on this sentence, who is he?

Answer:
The boy