Read the following article and select the best answer. Article: Language has a powerful influence over people and their behaviour. This is especially true in the fields of advertising. Visual content and design in advertising have a very great impact on the consumers,but it is language that helps people to identify a product and keep it in mind. The choice of language to show specific messages with the intention of influencing people is of vital importance. The English language is known for its extensive vocabulary. While many other languages have only one or two words to carry a particular meaning,English may have five or six. Moreover,the meanings of these five or six words may differ very slightly and in a very subtle way. It is important to understand the connotation of a word. "Armchair",for example,suggests comfort,whereas "chair" causes no particular feelings. Different people sometimes interpret language in different ways. Both the mass media,when reporting news items,and marketing and advertising personnel have to consider the emotive power of the words they use. First,they make a decision about what to communicate and what to withhold .One way in which advertisers adapt language to their own use is to take compound words and use them as adjectives. Examples of these compounds are:top-quality,economysize,chocolateflavoured,featherlight and longerlasting. These compounds have become part of the English language. The language of advertising always emphasizes why one product stands out in comparison with the others. Don't expect advertising language to be always correct in the normal sense. For example,comparatives are often used when no real comparison is made. An advertisement for a detergent may say "It gets clothes whiter",but whiter than what? Question: When choosing words for their products,advertisers should consider _ . - whether the words are easy to remember - what emotion the words can bring to people - whether the words are popular and in fashion - which group of people will be interested in them
what emotion the words can bring to people

Read the following article and select the best answer. Article: Our travel experts are eager to assist you with your cheap flight tickets and package deal bookings. Call us for cheap air ticket deals on flights from all UK airports. Cheap Flights to Los Angeles Those who are indeed booking tickets on flights to this city of USA will surely be impressed by the sheer vastness and popular tourist attractions like Disneyland, Hollywood's Universal Studios, Six Flags and downtown Los Angeles. With warm and sunny climate, LA is a year-round destination and one can seek cheap deals on flights tickets any month of the year. Book your cheap flight to Los Angeles from PS484 only. Cheap Flights to New York The inspiring skyline of Manhattan is an unforgettable sight when first glimpsed. and New York is a city that knows how to attract the visitor. Visit the Statue of Liberty, take a horse-drawn carriage round Central Park, take a photo at Times Square,see a show on Broadway, or explore Chinatown Book your cheap flight to New York from PS459 only. Cheap Flights to San Francisco San Francisco is a big city with a small-town charm delighting its visitors. This "City by the Bay,,has a gorgeous ocean setting, wonderful architecture, and the Golden Gate Bridge that dominates the landscape. There's so much to see and do. You can enjoy a ride in a cable car, visit fashionable Nob Hill and Union Square. And the city's long-established Chinatown are essential. There's no shortage of amazing nightlife with restaurants, night clubs, and bars of every description. Book your cheap flight to San Francisco from PS564 only. Hurry! Call us now to get this cheap flight deal. Call Southall Travel 24/7 to book cheap flights. Question: What is special about San Francisco is that you can _ . - enjoy wonderful nights - visit famous squares - see famous plays - ride a horse-drawn carriage
enjoy wonderful nights

Read the following article and select the best answer. Article: Great British is an island that lies off the northwest coast of Europe. The nearest country is France which is 20 miles away. Great British is separated from France by the English Channel. The island is surrounded by the Atlantic Ocean, to the west, and the North Sea, to the east. It includes the main lands of England, Wales and Scotland. Scotland is in the north while Wales is in the west. Ireland, which is also an island, lies off the west coast of Great Britain. It is made up of Northern Ireland and the Irish Republic. Great Britain together with Northern Ireland forms the United Kingdom (U.K.). So the U.K. is made up of four countries. The largest of these is England which is divided into 43 countries. The capital city is London which is on the river Thames. Question: Great Britain lies on the _ of the Atlantic ocean. - west - north - east - south
east

Read the following article and select the best answer. Article: When I was a child I never said, "When I grow up, I want to be a CEO," but here I am. When I look back on my career, I realize the road to becoming a CEO isn't a straight, clearly clarified path. In fact, no two paths are the same. But whether you want to be a boss one day or not, there's a lot to learn from how leaders rise to the top of successful companies. As this series of stories shows, the paths to becoming a CEO may vary, but the people in that position share the qualities of commitment , work ethic and a strong desire for building something new. And every CEO take risks along the way--putting your life savings on the line to start a software company or leaving a big business to be one of the first employees at a startup. I grew up in Minnesota, and learned how to be an entrepreneur from my father, who has run a small business for almost 30 years. I went to Georgetown University and tried a lot of business activities in college with varying degrees of success. And I always had a dream job pattern: to walk to work, work for myself and build something for consumers. I'm only 29, so it's been a quick ride to CEO. Out of college, I worked for AOL as a product manager, then moved to Revolution Health and ran the consumer product team. In mid-2007 I left Revolution Health and started LivingSocial with several other colleagues, where I became a CEO. Career advice: Don't figure out where you want to work, or even what industry you'd like to work at. Figure out what makes you do so. What gives you a really big rush? Answer why you like things, not what you like doing...and then apply it to your work life. Also, just because you're graduating , don't stop learning. Read more books than you did in college. If you do, and they're not, you're really well in a position to succeed in whatever you do. Question: What can we know about the author from the passage? - He started LivingSocial when he was still a student of Georgetown University. - He used to run the consumer product team for Revolution Health. - His business activities at college ended up in more failure than success. - His father had little influence on him.
He used to run the consumer product team for Revolution Health.