What happens next in this paragraph?

How to write an integrated marketing communications plan
Collect all necessary information about your company, your product, your competition and your target market.
Whether you have the information in print reports or on computer files, make sure you can access it easily while you write an integrated marketing communications plan.
Outline your integrated marketing communications plan from beginning to end.
Then go back and write out all of the parts of your integrated marketing communications plan. Make sure your grammar and spelling is correct, and check your facts and figures for mistakes.