What happens next in this paragraph?

How to write an integrated marketing communications plan
Collect all necessary information about your company, your product, your competition and your target market.
Whether you have the information in print reports or on computer files, make sure you can access it easily while you write an integrated marketing communications plan.
Outline your integrated marketing communications plan from beginning to end.
Available choices:
[-] This will give you an idea of the company's strategy and plan for implementation. Estimate some of the assets that could enable the growth of your company..
[-] Then go back and write out all of the parts of your integrated marketing communications plan. Make sure your grammar and spelling is correct, and check your facts and figures for mistakes..
[-] Don't rush from one detail to the next-just be sure the information doesn't add up too fast. Describe your overall brand and product plan..
[-] Keep this section of your marketing plan largely controlled by the other relevant information. The more specific you are of course the better..
Then go back and write out all of the parts of your integrated marketing communications plan. Make sure your grammar and spelling is correct, and check your facts and figures for mistakes.