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Be there for them. Make sure they feel safe. Offer a tissue.
There's often little you can do or say that's actually useful or helpful. Words are poor comforters. In many cases, the important part is just being there. Your physical presence and time is often most appreciated in difficult times. Try to give your time. Stay with the person and let them know you're there for them and supporting them. You need not talk much, just your presence is enough, especially if the person feels there is no one for them. Usually, people tend to be afraid of crying in front of others because society judges crying as weakness. If the person starts crying in public, offer to go somewhere more private. This can help with any embarrassment they feel. Go to a bathroom, car, or empty room. Being somewhere private can help them feel safe and able to work through whatever emotions they feel. If they seem uncomfortable, ask, "Would you like to go somewhere more private?" You can take them to a bathroom stall, car, private room, anywhere, but not in a place where there will be dozens of other people. If you're still young (school or college), don't take the person to a place where you're not supposed to go like a classroom where no one is having lessons. Also make sure you can find your way out. Don't want to get in trouble! If you have a tissue or know where to get one, offer to grab one for them. Crying leads to wet faces and wet noses, and offering a tissue is a sign that you want to help. If there are no tissues nearby, offer to get one for them. You can say, "Would you like me to get you a tissue?" Sometimes, giving a tissue is a sign that you want them to stop crying immediately. Be careful how your actions may be perceived, especially when the person is very upset or dealing with death or a breakup.