Article: While you are still building up a reputation for serving excellent beer, you might need to add extra incentives to draw in more customers. Consider offering happy hour specials, promote special or seasonal beer flavors, and host popular local performers for a discounted rate in order to attract more customers. Host seasonal events at your brewery. For example, if you are located in a coastal area famous for its oysters, consider hosting an oyster festival where you pair your beer with a few special dishes featuring the local cuisine. You can also host screenings of popular TV shows or movies to help bring in customers. While your location might draw in a high amount of traffic, you also need to market yourself to the broader community. Beer festivals will be an obvious place to start, but consider also serving your beer at local food festivals, farmer's markets, and at large concert and film festivals. Ideally, you won't just sell beer at a single location (your brewery). Instead, reach out to other bars and restaurants about carrying kegs of your beer for their customers. If your brewery has a bottling system, you should also try to distribute your beer with local grocery stores and liquor stores. Check your state's laws on distribution. Many states will let you self-distribute your beer to other vendors while others require that you use an approved distributor. You can find a list here:[1] Research popular beer bloggers and local food critics and then reach out to them with an offer to try your beer. If there are popular magazines on food and culture in your city or town, then you should also reach out to them. Create social media accounts (Facebook, Twitter, Instagram, Snapchat, etc) to promote your brand. Also consider adding a blog section to your web site discussing all the best ways to enjoy your beer. Send out a weekly or monthly newsletter with special offers and information for your loyal customers. This will give your brewery a "niche" value and create loyalty amongst your regular customers.
Question: What is a summary of what this article is about?
Draw in customers to your location. Get into the community. Embrace broad distribution. Connect with important influencers.
Article: If you're a beginner to playing guitar, you might want to consider bringing a friend along to the store. Especially if you're buying a used guitar, a friend who has some experience with guitars will help you make a good decision. If you don't have a friend knowledgeable in guitars with you when you go to the store, you can also ask someone who works at the store for help. The people working at the music shop will likely have a wealth of information on guitars and can help you find a guitar that's right for you. The type of wood that the guitar is made out of will affect how it sounds. Knowing what you want out of your guitar's tone will help you make a decision because then you can look for the wood type that best suites you. Some of the common wood types are: Spruce is the most common type of material for acoustic guitars. It has a bright tone and remains clear even when played loudly. Cedar is favored by finger pickers because it delivers warm, rich tones that work well with fast picking. Mahogany has a strong sound that some describe as punchy. It is often used by blues players. Maple is very transparent and doesn't color the tone of the strings very much. Rosewood has an overall darker tone, with rich highs and mids and strong lows. Ultimately, it will be difficult to decide whether a guitar is right for you without playing it a while. This is why shopping in person is preferable to online shopping. Most guitar store owners understand this, and they will allow you to play any guitar you're interested in. There are many factors to look at when inspecting a guitar. Of course overall comfortability and how it sounds to you are important, but look for some of these things as well: Knock on the guitar's body. An echoing sound usually means it will have greater bass, if a less echoing sound is produced it will normally sound bright. Check the action height. This is how far the strings are from the fretboard. The higher the action, the more difficult it will be to play. Look for a guitar with low, even action. Check the intonation. This means how well the guitar is tuned up and down the neck. Check this by playing an open D chord and then the same chord on the 14th fret. If it sounds out of tune, there may be a problem. Buying a used acoustic guitar is a great way to find a balance between quality and price. But if you do buy used, you should spend some extra time inspecting the guitar before you buy it. The first thing you should do is look for any obvious signs of damage on the body and neck. Small cracks and chips are okay, big ones are not. Play every note on the fretboard and listen for rattling or dead spots. Rattling could be sign that the bridge is loose and dead spots could be sign that the fretboard needs work. Look at the neck from the side. It should be practically straight. A little bowing is okay, but a lot is not. Where the neck connects with the body should be flush, and if you push gently on the neck, it shouldn't give at all. Gently push down on the body, all around. Listen for creaking, which could be a sign that the glue on the braces inside the guitar is loose.
Question: What is a summary of what this article is about?
Bring someone who can play the guitar if you don't know how. Consider the differences in tone of different wood types. Play the guitar. Check some of the important quality aspects of the guitar. Check for damage if you're going with a used guitar.
Article: Your employees should be aware of all security measures on your premises, including security cameras, detectors, and guards. Include any operating procedures required for getting through security. Describe any off-limits or restricted-access areas, along with a clear description of who is or is not allowed to enter them. For clarity, you may wish to include a map showing these areas. You may be required to comply with Occupational Health and Safety laws in your state and you should mention these laws in your employee handbook. You should note that all employees must report all accidents, injuries, potential safety hazards, and any safety related issues to management. You should also have safety policies in place regarding poor weather or hazardous work conditions. This is especially important if your employees often work in the field or off site. You should also include a process for reporting incidents on the job, such as an injury while working or a robbery. Your employees should be aware of how they can report an incident and who they can speak to in the event of an incident. You may have a detailed process in the employee handbook for incident reporting or keep it more general. You may want to opt for a more general discussion if you think the reporting process may change in the future. You should also include a clear plan of action in the event of an emergency, such as a fire in the workplace or a natural disaster like flooding or severe weather. You should have an exit plan for employees to follow on a map in the handbook and discuss safety areas or points outside of the building.
Question: What is a summary of what this article is about?
Describe on-site security measures. Note if the company complies with Occupational Health and Safety laws. Outline the incident reporting policy. Discuss a plan of action in the event of an emergency.