INPUT ARTICLE: Article: Listening to your customer's concerns is one way to help anticipate future needs, but putting yourself in their shoes is entirely different. . Try using your own products or practicing being your own customer to identify what future problems and frustrations may be. For example, if you are a photograph, practice a shoot on a friend. Your friend will most likely be more honest with you on your actions. Or, have a fellow photographer perform a shoot on you. Identify how you feel about certain aspects of this practice. Would you change any of the experience for a customer? Customers value good customer service. A friendly smile and a cheerful disposition goes a long way to ensure business loyalty. Further, a customer-centered employee is more in tune with the future frustrations that may arise. Anticipating a customer's reactions does not necessarily require new research or data. Apply what you already know about your customers to make an educated guess on what may happen in the future. For example, if you know your market is a small town in the Midwestern, United States, you can already predict what their beliefs may be toward a local sports team. You can use this knowledge to anticipate how well an item may sell. Chances are, if you have been in business for any length of time, you already have a mental list of "frequently asked questions" (FAQS). Before sitting down with a client or customer remember the commons frustrations, problems, and solutions to better prepare yourself for what may be asked.

SUMMARY: Put yourself in your customer's shoes. Hire customer-centered employees. Apply data that you already have. Be prepared when conversing with customers.

INPUT ARTICLE: Article: It's the icon that has a "T" in the toolbar to the left. Use the drop-down menu in the upper-right corner to select your font. The text that says "Sample" next to each font in the drop-down menu shows what the font looks like. Select a professional font that is easy to read. You can also select the font style (i.e. bold or italic) and text size using the drop-down menu next to the Font menu. If the "Sample" text is hard to read, it's probably not a good font for your business card. Keep your font consistent throughout your business card. Avoid using fonts that are too different from one another. To select a color for the font, click the colored square at the top of Photoshop. Then use the color picker to pick a color for your font. Be sure to pick a color that's easy to read against your background color. If your background color is dark, pick a light colored font. If your background color is light, pick a dark colored font. This places a text cursor on the page. This creates the first text item on your business card. Repeat for as many text items as you want on your business card. Your business card should include at least one of the following: Your name, your position, a business phone number, and a business email address. You can also include any other contact information you want to include. The transform tool is the item that resembles a black arrow at the top of the toolbar. This allows to move objects within your document and resize them. This allows you to use the Move tool to adjust the text size. Use the following methods to adjust your text position and size. To move your text, click your text with the Move tool and drag it to where you want to go. To adjust the size of your text, select the Move tool, then click a text item to select it. Click one of the small boxes in the corners around the text and drag it to adjust the size. Hold Shift to keep the size proportional. Then click the checkmark icon at the top of Photoshop to apply the changes. To align your text. Click the move tool. Hold Shift and click all the text items you want to align. Then click one of the icons with a square and a rectangle and a line. Look at how the square and the rectangle are arranged with the line to see how the icon will arrange your text items (i.e. The icon with the line to the left of the square and rectangle will arrange the text items evenly to the left. The one with the line down the center of the square and the rectangle will center the text items). Your business card should have your name at the top in large letters. Then add your position below your name in small text. Place your contact information on separate lines using medium-small text. Make sure your text items are properly aligned to whichever side of the card they are on. Keep your text items at least 1/8 of an inch away from the bleed area.

SUMMARY: Click the Text tool. Select a font for your text. Select a color for the font. Click where you want the text to go in the document. Type your text. Click the Move tool. Click the checkbox next to "Show Transform Controls". Adjust the text size and position of your text.

INPUT ARTICLE: Article: To provide support, the hole's depth should be equal to the size of the root ball. It also needs to be 2 to 3 times wider than the root ball so the roots have room to spread. After planting, you'll fill in the hole with loose soil, which will provide air circulation and room to grow. If your soil is dense, amend it with loam or sand before planting. Water the seedling or shrub thoroughly, then remove it from its container. Gently massage the roots with your fingertips to loosen them. Massaging the roots will encourage them to spread out and establish themselves in their new home. Place the root ball into the hole, then use your hands or a garden trowel to bury it. Fill in soil up to where the roots meet the stem. The roots need drainage, air circulation, and room to grow, so keep the soil loose instead of packing it. If you have a smaller species of echium, place individual plants about 20in (51cm) apart. If you're planting a larger species, space individuals about 50in (1.3m) apart. Water thoroughly after planting, but don't flood the planting area. Water the bed frequently and avoid letting the soil dry out until the plants establish themselves, which will take a few weeks. You'll know the plants are established when you start seeing new growth.

SUMMARY: Dig a hole that's 2 to 3 times wider than the root ball. Massage the root ball gently before planting it. Plant the root ball and cover it with loose soil. Keep the soil moist for around 3 or 4 weeks.

INPUT ARTICLE: Article: The best trailers propel you along, leaving your begging to watch more. They do this through a perfect attention to rhythm. Trailers are often edited like music videos, meaning that the cuts line right up with the beat of the song. Once you know what song you're using, return to the video and cut it so that each transition fits your backing music. Can you tell a short story in the trailer? Think of great trailer's you've seen and how they function. The start with a bang, slow down and explain the conflict, then gain steam until a climactic final shot. This is, in essence, the structure of many real movies. Having this mini roller-coaster ride can make your trailer more compelling, which makes the movie seem more interesting as a result. Not all trailers need to show clips from the actual movie, though most do need a few seconds of footage. The trailer for Eternal Sunshine for the Spotless Mind features a fake commercial for the memory-wiping technology. The Social Network Trailer starts with a minute or so of someone browsing Facebook. Sometimes, starting with clips or images that aren't from the movie helps build suspense, capturing audiences used to hearing "In a world where..." every time. Too many trailers try and fit in everything-- the best jokes, scenes, and plot points-- and end up ruining the entire movie. You want the audience to be curious about the movie, not like they just sat through the spark notes version of it. The best trailers will focus on 1-2 elements, exploring them well, while still hinting that there are other aspects of the movie worth seeing. This is mostly about feel, but you should always ask yourself while editing: "Does this give too much away?"

SUMMARY:
Focus on the rhythm, not just images to keep the audience engaged. Make the trailer a mini-movie. Use original footage instead of clips from the movie. Retain an aura of mystery.