Influenceand"training"ofcustomersisimportanttomakethemunderstandbothenvironmentalconsequencesoftheirchoice,andhowtheycanusetheenvironmentthemselvesasacompetitiveparameter,togaininternalbenefitsetc.

Please segment the words:
Influence and "training" of customers is important to make them understand both environmental consequences of their choice, and how they can use the environment themselves as a competitive parameter, to gain internal benefits etc.