Problem: we went out with a small ship to have a bbq on the water . the russians did some fishing and got a lot of nice fish . then some of them went swimming - well , they jumped into the water , stayed there for a moment and then went out again . we wanted to do the same , and so Anica , Maude , Elias and i also took a bath in the very cold sea .

Why did the speaker and their friends choose to try swimming in the freezing water ?

A: They were enjoying the visit and wanted to emulate the local customs to see what they were all about

Problem: We happened to be in the car at the time and I looked over to find Loren crying and shaking with fury . He did n't understand why my brother always gets wasted on his birthday and calls or corners him . Last year my brother did the same thing , only he happened to be at the Manor at the time .

Why is Loren unhappy about celebrating their birthday ?

A: Loren has traumatic memories associated with his birthday .

Problem: Seems to me they need to go after the folks who still need to make up their minds . Either way , they do give the impression that they care what I think . More brands need to follow their lead .

What may be the reason for companies caring for their customers ?

A:
It 's good for business .