In one sentence, describe what the following article is about: What are the five or six defining features of your industry? Read industry publications or online articles for help, and write up a list of words. These words can help you come up with a brand name. For example, the following buzzwords might describe the tech industry: agile, explosive, change, connect. Come up with a list of adjectives you want consumers to associate with your brand name. These adjectives can be your company's values or the emotions and experiences you want consumers to have. For example, an auto body shop might want consumers to feel relief, transparency, speed, and dependability. A new tech startup might want consumers to experience connection, curiosity, and excitement. Who are you trying to appeal to? Identify your ideal consumer's style, income, interests, and level of sophistication. Young millennials and members of Generation Z will be drawn to different brands than their parents and grandparents. Furthermore, high-income people probably have different tastes than lower-income people. Avoid generalities. Not all millennials are hip and edgy. For example, you might be trying to appeal to young mothers. In that situation, your audience might be fresh, optimistic, stylish, and seeking stability. Look at your list of adjectives. Do they share something in common? Find a common thread and use that as your brand name. Your name can't be a string of adjectives. For example, the adjectives for a children's clothing shop might be "optimistic," "growing," and "new," all of which suggest new beginnings and a bright future. "Sunrise" or "Sunshine" might capture this essence. Your name needs to stand out in the marketplace, particularly on the web. No one can find you if you name yourself "Hammer" or "Elastic." True, Apple is the name of a famous company, but it would be hard for them to break out today without major money spent on marketing. Instead of "Hammer," chose something slightly different: "Crushers." You might combine words to create a name. For example, Groupon combined "group" and "coupon." This is an easy way to pick a unique name that always conveys key information about your brand. Names must be easy to remember, so try to make them as short as possible! Ideally, your name should be one word, though that might not be possible. Instead of "We're Open from Seven to Eleven," one business named itself "7-11." Which would you remember? 7-11 is a great name because it also communicates the company's defining characteristic: they are open from 7 in the morning until 11 at night. Your brand is much more than your business name. It also includes your logo and the color schemes you use on your products, website, and packaging. All of these elements must create a unified impression. For example, you might love the dark blue colors your web designer has used on your website. If so, then "Sunshine" probably isn't a good brand name. Something will need to changeeither the website or your brand name.
Summary: Draft a list of industry buzzwords. Identify how you want consumers to see you. Pick four adjectives to describe your target market. Boil your business down to its essence. Choose a unique name. Create a mashup name. Shorten your names. Pick a name that works in harmony with your brand.

Problem: Article: OCPD is also called anankastic personality disorder (depending on where you live in the world). As the name suggests, it is a personality disorder. A personality disorder is where there is ongoing maladaptive patterns of thinking, behaviours and experiences that transcend different contexts and significantly affect much of the person's life. As such with OCPD, there is a preoccupation with the need for power and control over one's own environment. These symptoms must involve a pervasive pattern of a preoccupation with orderliness, perfectionism, interpersonal and psychological control. Such control must come at the expense of efficiency, openness and flexibility as there is a strong level of rigidity in one's beliefs that often interferes with the ability to complete tasks. OCPD is a completely different diagnosis from obsessive compulsive disorder (OCD), although it shares some of the same symptoms. An obsession, as the name suggests, means the individual's thoughts and feelings are completely dominated by a persistent idea. This, for example, could be cleanliness, security or many other things that have significant meaning to the individual. A compulsion involves performing an action repeatedly and persistently without leading to a reward or pleasure. These acts are often performed to make the obsessions go away, such as repeatedly washing one's hands due to an obsession with cleanliness or repeatedly checking one's door is locked 32 times due to an obsession that if this does not occur, someone may break in. Obsessive compulsive disorder is an anxiety disorder involving intrusive obsessions that must be addressed through acting out on compulsive behaviours. People who suffer from OCD often recognize that their obsessions are illogical or irrational but feel like they cannot avoid them. People with OCPD, which is a personality disorder, often do not recognize their thoughts or pervasive need for inflexible control of all areas of their lives as irrational or problematic. The Diagnostic and Statistical Manual of Mental Disorders, 5th edition (DSM-V) states that in order to have the diagnosis of OCPD, the patient needs to have four or more of the following symptoms present in a variety of contexts that interferes with the individual's life: Is preoccupied with details, rules, lists, order, organization, or schedules to the extent that the major point of the activity is lost Shows perfectionism that interferes with task completion (e.g., is unable to complete a project because his or her own overly strict standards are not met) Is excessively devoted to work and productivity to the exclusion of leisure activities and friendships (not accounted for by obvious economic necessity) Is overconscientious, scrupulous, and inflexible about matters of morality, ethics, or values (not accounted for by cultural or religious identification) Is unable to discard worn-out or worthless objects even when they have no sentimental value Is reluctant to delegate tasks or to work with others unless they submit to exactly his or her way of doing things Adopts a miserly spending style toward both self and others; money is viewed as something to be hoarded for future catastrophes Shows significant rigidity and stubbornness Similarly, the World Health Organisation's International Classification of Disease 10 specifies that the patient must satisfy the general diagnostic criteria for a personality disorder (as mentioned above) and have three of the following symptoms to be diagnosed with anankastic personality disorder: Feelings of excessive doubt and caution; Preoccupation with details, rules, lists, order, organization or schedule; Perfectionism that interferes with task completion; Excessive conscientiousness, scrupulousness, and undue preoccupation with productivity to the exclusion of pleasure and interpersonal relationships; Excessive pedantry and adherence to social conventions; Rigidity and stubbornness; Unreasonable insistence by the individual that others submit exactly to his or her way of doing things, or unreasonable reluctance to allow others to do things; Intrusion of insistent and unwelcome thoughts or impulses. OCPD is one of the most common personality disorders; the DSM-V estimates that between 2.1-7.9% of the general population suffer from OCPD. It also appears to run in families, so OCPD may have a genetic component. Men are about twice as likely to have OCPD as women. Children who grew up in controlling, rigid homes or environments may be more likely to develop OCPD. Children who grew up with parents who were too stern and disapproving or overly protective may be more likely to develop OCPD. 70% of people with OCPD also suffer from depression. About 25-50% of people with OCD also have OCPD.
Summary:
Learn what OCPD is. Distinguish between OCPD and Obsessive Compulsive Disorder. Recognize the diagnostic criteria for OCPD. Recognize the anankastic personality disorder criteria. Know some risk factors of OCPD.