Problem: How to sell print advertising
Have eye-catching copy in headlines and subheads.
The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad. OPTIONS:
- Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy. The subheads should then elaborate on the headline.
- For example, an ad that supports animal control will not sell for nothing. Include your name and contact information in your advertisement if it comes to that.
- For example, a headline that states " survival guide makes 87 people " would be appealing to readers and pump interest in your ad. Good headlines will encourage readers to pick up on the content reading into the ad's headlines, without making it indigestible.
- Never a bad headline, since this will attract attention to the issue. If it's had a rough sell, you have to leave the readers with explicit reasons why the ad should make sense.

Answer: Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy. The subheads should then elaborate on the headline.

Problem: Another male model also has his entire face lathered with shaving gel. He is also shaving his face with a blue razor. he OPTIONS:
- puts on another mask and combs his hair with a pink hair dryer.
- then shaves his facial hair with a vaseline smooth face shave.
- shaves his cheeks and mustache area.
- proceeds to shave his shoulder and also his chin.

Answer: shaves his cheeks and mustache area.

Problem: A camera pans around a group of people sitting at a table followed by a man holding a surf board. The man carries the board out onto the water and begins riding the water. the person OPTIONS:
- continuously rides the board all around the water passing other people.
- continues to ride around following behind another person on the water.
- riding creates his surfboard into his reach and starts to paddle himself along the water.
- continues to ride around on the board while looking all around.
Answer: continues to ride around following behind another person on the water.