Please answer the following question: Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims Brands are running out of juice. He considers that love is what is needed to rescue brands. Given a list of categories: company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work, what category does the paragraph belong to?
Answer:
Written Work