Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Isense - iSense is an online semantic advertising technology which applies the principles of semantics to online advertising. iSense was developed by Crystal Semantics Ltd. in London with research and development facilities in Copenhagen & Holyhead. The company was founded in 2001 by Ian Saunders and Professor David Crystal O.B.E a world authority on language and the author of over 150 books on the subject of linguistics.
Company