David is an excellent student and he comes from New York. His family was there until he finished eighth grade. David had no choice but to sleep on park benches. Being alone on the streets was scary. One thing kept David going: his determination to do well in school. Even though many things were difficult in David's life, one thing was going very well. David was accepted to a special high school called MC2STEM.It is a public school in Cleveland for kids who are extremely good at science. The school turned out a peaceful place for David. He especially enjoyed having the chance to learn by doing lots of projects. High school wasn't easy. But David says that the school helped him set high standards for himself. Even when he didn't have a place to stay at night, David kept his focus on his schoolwork. While he was homeless, David would sometimes sleep in the park during the day because it was safer. " If you sleep in the daytime in the park, people won't bother you," he says. "you're just taking a nap. It's acceptable." Then David would study through the night. He showered at a friend's house when his friend's parents were at work. All his hard work paid off. In May 2011, David graduated second in his high school class. He was accepted to 22 colleges. He also won a scholarship form the Bill and Melinda Gates Foundation. It will pay for all his college expenses. Last fall, David began attending Harvard University, one of the top colleges in the US."I found the perfect school for me." He wrote in his blog. In the future, David might look for a job at a company like Google. Even better, he would like to start his own company. David says, " I want to work for myself." Which of the following word can best describe David? A) cautious B) Lazy C) Determined D) Creative
C
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was "truth well told." Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas by identified sponsors through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional... The existence of the privately owned mass media depends financially on _ . A) the government B) their owners?families C) advertisements D) the audience
C
Q: Leadership is the most significant word in today's competitive business environment because it directs the manager of a business to focus inward on their personal abilities and style.Experts on leadership will quickly point out that"how things get done" influences the success of the outcomes and indicates a right way and a wrong way to do things.When a noted leader on the art of management,Peter Drucker,coined the phrase"Management is doing things right;leadership is doing the right things,"he was seeking to clarify the distinctions he associates with the terms. When Stephen Covey, founder and director of the Leadership Institute,explored leadership styles in the past decade,he focused on the habits of a great number of highly effective individuals.His Seven Habits of Highly Effective People became a popular bestseller very quickly. His ideas forced a reexamination of the early leadership example,which centered on the feature that was found in the character ethic and the personality ethic.The former ethic suggested success was founded on modesty, loyalty, courage, patience, and so on. The personality ethic suggested it was one's attitude, not behavior, that inspired success, and this ethic was founded on a belief of positive mental attitude. In contrast to each of these ideas, Covey advocates that leaders need to understand universal principles of effectiveness, and he highlights how vital it is for leaders to first personally manage themselves if they are to enjoy any hope of outstanding success in their work environments; To achieve a desired _ for your business, it is essential that you have a personal vision of where you are headed and what you value. Business leadership means that managers need to"put first things first," which implies that before leading others, you need to be clear on your own values, abilities, and strengths and be seen as trustworthy. To be good leaders, what must managers pay close attention to? A) Universal principles of effectiveness. B) Values,abilities and strengths. C) Good qualities such as modesty. D) Courage as well as patience.
A: B
To "sacrifice" means to give up something for the sake of something else. We decided to sacrifice our luxurious city life to move to a seaside village with our children aged 9 and 3. In the city, we had a beautiful home and plenty of money but little real security because crime was on the increase every day. We never knew if we would all make it home safely each night. We were very happy in the new town but life was very difficult economically. Our income was very much dependent on tourism and the jobs at other times are few. Although many of the long-standing residents live well, it is a very competitive environment for newcomers. Reading the newspapers from the big cities assured us that we had made the right choice. There is so much violence and crime there! However, it was not always easy to explain .to the children why they could no longer have what they used to have, especially when our "rich" friends came from the city to visit. One day, one of our "rich" friends came to visit us. His son preferred riding in the back of our _ truck to his father's modern car. Our little daughter called me and said, "Mom, please help me explain to James why he is wrong. He said, 'today, if you don't have money you are nothing.' I know that is not true. If you do have money you share it with your friends and if they don't have money, you share it with them. That is what makes us all rich." This made me realize that the sacrifice was well worth it. Our kids have a solid set of values and they know that our most precious gifts are our good friends and a wonderful environment. Why was it "a very competitive environment" for them according to the author? A) The residents were all very poor. B) Their children couldn't get what they had in the city. C) It was hard to make a living. D) They had few friends in their new environment.
C