Problem: Article: Since consumers are more educated than ever before, they appreciate the nuance of a good drink recipe or learning about a small, unknown winery like never before. Try to use the educated consumer to your advantage. While this isn't always an option due to local laws, if it is legal in your area, classes like these are a great way to keep consistent traffic inside the store. Even if you can't hold wine tastings or mixology classes on the premises, you can get creative to accomplish the same goal, partnering with local restaurants or securing alternative spaces. As the sommeliers say, "what grows together, goes together." Suggesting food pairings to go along with beer, wine, and spirits can be a great way to cultivate an air of expertise, which will appeal to higher-end customers. You can even take this strategy one step further and sell some of the foods (like fruit, cured meat, or cheese) to go along with your beverages. Your customers will pay for the convenience. Create a high quality, professional website, start an email list, and encourage your customers to post online reviews. Get active on social media and announce flash loss-leader specials (selling a product at a loss for a short amount of time to drive up traffic). Do whatever you can to boost your visibility and ingratiate yourself in the fabric of the community. A good way to ingratiate yourself in the community is by sponsoring local events like festivals and concerts. Not only is it an opportunity to boost sales at that event, but you can offer promotions to get concert-goers back in your store to keep the sales going strong. Most distributors will keep you stocked with new displays, swag, and signage. Make sure you keep it updated, because it will make your store seem fresh. Selling to underage customers, even by mistake, can cost you thousands in fines and can even put your livelihood in jeopardy. Check identification diligently, and ask local law enforcement what you can do to make sure you don't get fooled by a fake ID. You should also beware of criminals, as liquor stores have often been targets of criminal activity. Although robberies of convenience and liquor stores have declined along with the use of cash, it can still be a concern.
Summary: Hold wine tastings or mixology classes. Suggest food pairings. Boost your online presence. Sponsor local events. Request promotional items from distributors. Stay on the right side of the law.

INPUT ARTICLE: Article: There are a number of great resources to help you better understand depression. These resources can often help with a self-diagnosis, but seeing a doctor is better because even the most intelligent people can easily misdiagnose themselves and a medical professional would look for other possible causes first. You can use a variety of tools you can use to understand more about this disorder. Online surveys can help identify if you are depressed. They ask questions about your lifestyle, and often include multiple-choice questions to determine how you are feeling. Some surveys include a scale survey that allows you to place yourself on a scale of feelings. Brochures or pamphlets can provide statistics, references, and resources. Many public places like libraries, clinics, and universities have brochures and pamphlets on common illnesses. They often include short informational material like brochures that can give you a quick look at the disease. Non-profits or other recognized organization sometimes specialize in health disorders. Their websites will often provide helpful frequently asked questions. Organization like the World Health Organization (WHO) and the Center for Disease Control (CDC) provide information on their websites about depression and other mental disorders. These websites can provide research and scholarly information. If you think you may be depressed, you may want to visit your doctor. Even specialty doctors such as OBGYNs, Endocrinologists, and Pediatricians have the resources and know-how to diagnose mental disorders like depression. In the end, you can be your own best research advocate. Take the time to research depression on your own using reliable materials. You can visit a library or an online research database to help you in your search. You can review the Diagnostic Statistic Manual (DSM), which is the leading book on mental health. It is the standard on classifying mental disorders and can be accessed by the public. JSTOR.org is an open database that allows you to review journals, newspapers, and books. This is a great scholarly resource that you can use to research depression symptoms and treatments.

SUMMARY: Reflect and diagnose yourself. See your doctor. Research the signs and symptoms.

In one sentence, describe what the following article is about: You'll usually find it on the home screen. This method will forward all incoming calls to a different phone number. If you only want to forward phone calls in certain situations (such as when you're on the phone or unavailable), skip to the last step for instructions. It's near the middle of the menu. It's toward the bottom of the "CALLS" section. This opens a new blank below. If you don't see a switch or see a perpetually-spinning wheel, you'll need to contact your mobile carrier to enable call forwarding. The keypad will appear. This is the phone number that your incoming calls will be forwarded to. It's at the top-left corner. This saves your changes and adds a new icon to the status bar at the top of the screen. As long as your calls are being forwarded, a tiny icon of a phone receiver with a right-pointing arrow will be visible in that bar. To disable call forwarding, return to the Call Forwarding screen and toggle off the switch. You should only complete this step if you want to forward calls only in specific situations (such as when you're unreachable). Since there's no option to specify these situations in the Phone app, you'll have to dial a code, followed by the phone number: Forward if you don't answer: **61*1+PhoneNumber# To disable, dial ##61# Forward if you're unreachable: **62*1+PhoneNumber# To disable, dial ##62# Forward if you're on another call: **67*1+PhoneNumber# To disable, dial ##67#
Summary: Open your iPhone's Settings . Scroll down and tap Phone. Tap Call Forwarding. Slide the "Call Forwarding" switch to On . Tap Forward To. Enter the forwarding phone number. Tap < Call Forwarding. Set up call forwarding for specific situations.

In one sentence, describe what the following article is about: Show the higher-ups that your goals align with the goals of the company. Stuffing envelopes or filing paperwork may seem below your skill level, but remind yourself that your work is important and may lead to company sales. Bringing an executive their morning coffee may seem far removed from your goal of being an executive, but it will allow you to build interpersonal relationships and will help the executive to better perform daily tasks. Build positive relationships with people at all levels of the company. One of your co-workers may become your boss some day. A colleague with whom you have a personality clash may wind up in a position to chime in about your suitability for a promotion. Treat everyone with respect and fairness, and they will be likely to pay you respect in return. Show your appreciation for others. Acknowledge the contributions of colleagues who help you solve difficult problems. When leading others, let them know that you appreciate their individual strengths. Greet people warmly. Whether in an elevator with a top executive or standing in the company cafeteria line with an employee from another department, take the opportunity to introduce yourself and strike up conversation. It might be tempting to skip the company's holiday event, but attending such social gatherings will allow you to interact with a wide variety of company employees. It will also increase your visibility and your chances of being viewed as an integral member of the company. Lighten your boss' workload by offering to oversee a small project. Stay late to master new software, make sales calls, or organize paperwork. Make sure that the additional tasks that you pursue contribute to greater productivity without jeopardizing your relationships with colleagues. Avoid stepping on other people's toes or crossing boundaries. Your goal is not to outdo your supervisor or to highlight the inadequacy of your colleagues, but rather to offer vital support.
Summary:
Demonstrate your commitment. Network with co-workers. Attend company-wide social functions. Take on additional responsibilities.