Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Toyota Corolla (E10) - The Corolla E10 was the first generation of cars sold by Toyota under the Corolla name.The Corolla was launched in Japan in November 1966 at a Japanese dealership sales channel called Toyota Corolla Store. Eiji Toyoda said it took hard work to create popular demand and disputed that Toyota rode a wave of private car ownership that was taking off in the mid-1960s. The Corolla's major competitor was the Datsun 1000 released a few months earlier.
Mean Of Transportation