Article: This should be about two or three lines. Since the title is brief and short, the subtitle elaborates on the title, providing more detail of what you're talking about specifically. Read newspaper subtitles or even press releases for examples. While your headline captures people's attention and leaves them wanting to know more, the body of your flyer is the payoff where you drive home your message. Include pertinent information like the 5 Ws: Who, What, When, Where, and Why. These are questions that people will naturally ask about your call to action. Put yourself in your audience's position. What would you want to know? Be direct and to-the-point. Make your description text concise but appropriately detailed. The body of your flyer is also a good place to include testimonials or endorsements. A good testimonial not only provides more detail, but it legitimizes your efforts through a third-party source. If a reader can read your content from your perspective or from an endorser's perspective, they're more likely to follow your call to action. To emphasize key words, use capitalization, a slightly bigger or bolder font, italics, and other visual hooks. However, do not use these options all at once; choose one or two special effects. Too much creative formatting may look juvenile at best and a bit insane at worst. Use words and phrases that might make your offer more enticing: "FREE", "NEW", "REWARD," etc. These are enticing, but also eye-catching, and they can encourage viewers to follow your call to action. Of course, only include these terms if they actually hold true to your advertisement. You don't want to mislead your audience. Use the word "you". This way, you'll be appealing directly to the reader. Add bullet points to organize your message. Boxes surrounding your copy or bullet points can also provide organization, while adding visual appeal. These effects might also make your copy look more professional or business-like, which might be important to your overall look and feel. The copy in the body of your flyer does not have to be the same as that of your headlines. Your flyer may have to stand out, so using something different than everyone else may be smart. Your word processor should already be loaded with a number of font options, but if they don't have exactly what you have in mind, consider downloading a new font. Many sites offer free and easy downloads of unusual and unique fonts. Include your contact infopreferably at the bottom of your flyer, so that the flyer's most important information remains at the top. Add your first name and whatever form of contact you prefer: phone number and/or email address are most common. You can also use the time-honored "tear-off" method: create a condensed version of your flyer text in a smaller font, rotate it 90 degrees and repeat it several times across the bottom of the flyer. Make a partial cut between each occurrence so people can tear off the contact information conveniently. Do not put any information that is private. Do not, for instance, use your last name or give a home address.

What is a summary?
Add a subtitle. Add detail. Drive home your message with testimonials. Add emphasis. Organize your copy. Use other eye-catching fonts. Include your contact information.