Please answer the following question: The Self-Starter Foundation is a New York City-based independent record label founded in 1994. Artists who have released records on the label include Enon Les Savy Fav Lifter Puller and Palomar. Given a list of categories: company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work, what category does the paragraph belong to?
A:
Company