If you are planning on opening the time capsule yourself, you may be able to store it in your own home or buried in your backyard. For an audience in the future aside from your family, a spot that is off of private property may be best. Be sure to store your outdoor capsule in a place that is safe from development and construction, like just outside a national park or landmark, particularly if you choose to bury it. While burial may not be the best choice, for several reasons, it is certainly the classic way to store your capsule. Buried capsules are very likely to be forgotten or lost, and being underground makes the contents much more susceptible to damage from moisture. Another positive side of underground storage is that it is less likely to be removed or opened early as it might be indoors. Outdoor storage has a better chance of staying in one place. Out of the elements, indoor time capsules are a secure alternative to storing them underground. While they may be more tempting to open and a little less captivating than buried time capsules, you should still consider an indoor approach for shorter term storage. One interesting alternative is to store your time capsule items in a stainless steel vacuum food jar hidden inside a camouflaged polyurethane hollow rock or log. These above-ground time capsules are called Geocapsules and can provide a further level of adventure to the time capsule experience.
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One-sentence summary -- Use your imagined audience to decide where to put the capsule. Choose burial for a traditional time capsule approach. Store your time capsule indoors for a safer alternative. Choose an outdoor, above-ground option for a fun challenge.

If you cannot physically control your dog or cannot place safety equipment (like a muzzle) on it, you should seek help from a board-certified animal behaviorist. Do not attempt to deal with the dog's aggression on your own unless you feel safe and prepared to do so. Using a muzzle, gentle leader, or harness will help you control your dog and protect other dogs as well. Your dog will need to get used to wearing a muzzle, gentle leader, or harness, so practice putting it on, leaving it on for 15 minutes or so, and taking it off several times. Reward your dog during these practice sessions. Make sure the muzzle, gentle leader, or harness fits properly! Dogs are sensitive to the moods of others, especially when they are in a state of aggression. The more calm you are when other dogs are approaching the less likely your dog will be to exhibit aggressive behavior. Avoid tensing up the leash, forcing your dog to move quickly, or raising your voice if you anticipate a aggressive outburst. Instead, calmly lead your dog away from approaching dogs or if they are already displaying aggressive behavior. Remember, the calmer you are the calmer your dog will be. If you see another dog approaching, move to the other side of the road, walk to another side of the park, or take a safe distance and wait for the dog to pass. Creating space between your dog and the other dog will help you avoid any aggressive interaction. Try using a blockade, like a car or tree, when another dog is approaching. Avoid pulling back on the leash when pulling your dog away from other dogs. Instead, pull your dog to the side and calmly lead them away. The more frequently and consistently your dog interacts with other dogs the less likely they are to display aggressive behavior. Scheduling regular play dates with other dogs, walking calmly by other dogs, and have brief encounters with dogs at the dog park with help desensitize your dog. Keep a long distance when first desensitizing your dog to other dogs. Once they seem comfortable continue approaching at a steady rate and stop and wait once their aggression is triggered again.
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One-sentence summary -- Consult an animal behaviorist, if necessary. Put a muzzle, gentle leader, or harness on your dog when leaving home. Be calm and decisive. Create space. Desensitize your dog to other dogs.

Make sure your website is up, working well and very attractive before you invest in pay-per-click marketing, social media managers or anything else that is designed to funnel traffic to your website. If people are unable to use your website, they will not buy. Post free content on your website, such as short video clips, tutorials, interesting articles, blogs, advice or a free e-book. Make a landing page, so that they you can get their contact information to offer them specials and promotions in the future via email. Facebook, Foursquare, Pinterest and Twitter are valuable ways to attract new customers. Post sales, new products and links to sign up for your free content on the social media pages. Social media accounts are free; however, there is some cost in time and expertise in maintaining them consistently. Just like blogging, the value is in frequent use. Follow other businesses and try cross promoting on Facebook or other accounts. Blasting your followers with specials every day may not be the best way to get regular readers, but posting other interesting content between sales posts is a good marketing strategy. Try the Facebook ads and promoted posts to get new people interested in your site. You can use behavioral marketing to target your ideal customer demographics. Think of social media as a way to connect with your customers. You will attract reliable, repeat customers if you develop a relationship with them. You will increase the "instant gratification" of the purchase and convince potential customers of the value they are getting. Make sure you can afford to offer the shipping. Consider that sometimes adding a free product or shipping will work just as well as taking a discount. People like to have value added to their purchase, but still feel like they are getting a quality product. Give something to people who purchase your product via email or Facebook. They are likely to be more pleased with their purchase and refer others. Search engine marketing requires you to create an account with Bing, Google, Yahoo or another engine and pay a small fee to have results on the first page. Use your products and customer preferences to choose your keywords. PPC marketing asks you to bid for a per click price. You may be outbid by other companies for the same keyword or keyword combination. Your website will appear higher and attract more customers and clicks if you fine-tune your keywords over time. Remember that very common key words may be too expensive to justify with a small business marketing campaign. Try long-tail keywords (2 or more words) that are more specific to your region, products or brands. Use WordStream's free keyword tool to research popular keywords before you bid for them on Google AdWords or Microsoft Ad Center.
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One-sentence summary --
Spend money on the back end of a website. Offer them something for free. Start social media accounts. Consider offering free shipping. Give a well thought out loyalty bonus. Buy pay-per-click (PPC) marketing.