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Once you've completed your degree, begin searching for jobs in the public relations or communications field. Websites like journalismjobs.com and prsa.org are great places to share your resume or search through job listings, but many area businesses will also advertise openings in your local newspaper. Contain your search to positions specified as "entry level" or "assistant" if you don't have any professional experience; employers understand that the applicants for these positions are often straight out of college or just breaking into the career field. Relate any major projects, rewards or achievements you garnered for yourself through your education or internship to prospective employers during the interview process. After all, your intended career is based around promoting a positive public image. Whether it's your first interview or your first day of work, be sure that you're dressed appropriately and professionally, you're ready to meet and share ideas with new people and you have everything you need to get to work. Publicists often speak for their client in front of the cameras as well as in print, so many employers demand a personable attitude, friendly demeanor and professional bearing. How you carry yourself reflects on your capabilities as a public relations expert every bit as much as the image you manage to construct for your clients. You are your own first PR project! Publicity can be an excellent career choice if you consider yourself a "people person," as the type of work it entails is centered around establishing and maintaining positive relationships and interactions between a single person or group and the public at large. Attaining one of the more coveted and high-earning publicist positions, like public relations director, can take many years of taxing work. Be prepared to spend your first few years writing press releases and taking care of basic administrative tasks before you make it into the big leagues being trusted with high-profile projects. Stay focused and put your best ideas out. If you work hard enough for long enough, you're bound to be noticed and rewarded for your efforts. Don't be discouraged if you don't land your dream job right away. Publicity is a complex and evolving profession that can often be very competitive, and as you gain experience, you're sure to move ahead in the runnings for bigger opportunities, more important assignments, and higher wages. Returning to school to pursue a master's level degree or higher can help keep you marketable and make you a sought-after commodity after a few years in the industry. Many publicists who represent important entertainment and business luminaries got there by furthering their education and gradually taking on bigger, more important assignments as their expertise grew. Should you ever wish to teach public relations courses at a university level or operate your own PR firm, having a graduate degree may give you just the advantage you need. In general, the higher the level of education you've achieved, the more qualified you will seem to employers heading the field.
Start looking for public relations work. Develop your own professional image. Work your way to the top. Consider going back to school.