Write the next sentence in the following story.

How to start a cafe
Write a business plan.
No matter what type of small business you intend to open, a written detailed business plan is an essential first step in the process. A good business plan analyzes your business, its market, and its plan going forward for several years.

Available choices: I. A successful business plan will present your business to customers that understand and focus upon the greater good. This will help you build up a rapport with customers in depth. II. Don't put too much stock into your designs and business plan. Instead, leave information where your customers can see it. III. It is essentially your " road map " to success. It also serves as your primary " sales pitch " for potential investors and financing. IV. Consider enrolling in a writing class that incorporates sources in support of your ideas and works with others. If you have a niche, use it.. The answer should be
III.