Summarize:

Depending on the sun and cloud cover, you may want to pick a different lure. On sunny days, try using a silver lure. The silver will help reflect light and attracts attention. Contrastingly, use a gold lure on a cloudy day. Gold has high reflective properties and will help give off light on an overcast or stormy day. Pick your lure style based off what kind of fish you are aiming to catch and where. If you're fishing in freshwater, try a jig. A jig will work well in fresh water by using feathers and a metal head to attract fish. A spoon lure will work well for fish that prey on small fish. The spoon will wave back and forth to mimic the movement of a fleeing fish, attracting the bigger predators. If you're looking for an all-purpose lure, try a spinner. A spinner is a metal piece that will spin in the water as it moves. This attracts a lot of attention and should be used in a particularly difficult-to-catch location.
Pick the right color based off weather. Choose a lure type.