If those all - terrain Casio watches were too rich for your blood , fret not : There 's a slew of new G - Shocks that look good and are pretty cheap . Up there are the Baby - Gs , which come in some wild bright colors with a patent leather look , have the cool reflective back , and are water resistant to 100 meters . They also come in black and white with pink faces and run $ 80 .

Give answer the following question using evidence from the above passage: What may be the reason for offering affordable products ?
So everyone can experience the technology , no matter the budget .