If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way. What's in the name? Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means "It doesn't go". Sure enough, the Chevy Nova never went anywhere in Latin America. Translation problems Sometimes it is the slogan that doesn't work. No company knows this better than Pepsi-Cola, with its "Come alive with Pepsi!" campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren't quite right. Pepsi was begging Germans to "Come out of the grave " and telling the Chinese that "Pepsi brings your ancestors back from the grave." A picture's worth a thousand words Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can't read. Twist of fate Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn "signature" inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God's name by having people walk on it. What does the text mainly tell us? A) Lessons from some large corporations. B) How to make use of advertisements C) The importance of market research D) The importance of packaging
C

I live in the land of Disney, Hollywood. You may think people in such an attractive and exciting, fun-filled place are happier than others. If so, you have some mistaken ideas about the nature of happiness. Many intelligent people still consider happiness equal to fun. The truth is that fun and happiness have little or nothing in common. Fun is what we experience during an act. Happiness is what we experience after an act. It is a deeper, more lasting emotion. Going to an amusement park or ball game, watching a movie or television, are fun activities that help us relax, temporarily forget our problems and maybe even laugh. But they do not bring happiness, because their positive effects end when the fun ends. I have often thought that if Hollywood stars have a role to play, it is to teach us that happiness has nothing to do with fun. These rich, beautiful people have constant access to glamorous parties, fancy cars, expensive homes, everything that brings "happiness". But in memoir after memoir, famous people expose the unhappiness hidden beneath all their fun -- depression, alcoholism, drug addiction, broken marriages, troubled children and extreme loneliness. Ask an unmarried man why he refuses to get married even though he finds dating to be less and less satisfying. If he's honest, he will tell you that he is afraid of making a commitment. For commitment is in fact quite painful. The single life is filled with fun, adventure and excitement. Marriage has such moments, but they are not its most distinguishing features. Similarly, couples that choose not to have children are deciding in favor of painless fun over painful happiness. They can dine out whenever they want and sleep as late as they want. Couples with babies are lucky to get a whole night's sleep or a three-day vacation. I don't know any parent who would choose the word fun to describe raising children. The way people stick to the belief that a fun-filled, pain-free life equals happiness actually reduces their chances of ever achieving real... If one understands the nature of happiness, he will _ . A) try to be a responsible person B) enjoy life by spending all his wealth C) stop seeking fun from daily life D) keep himself with his family
A

Can you believe your eyes? A recent experiment suggests that the answer to that question may depend on your age. Martin Doherty, a psychologist at the University of Stirling in Scotland, led the team of scientists. In this experiment, Doherty and his team tested the perception of some people, using pictures of some orange circles. The researchers showed the same pictures to two groups of people. The first group included 151 children aged 4 to 10, and the second group included 24 adults aged 18 to 25. The first group of pictures showed two circles alone on a white background. One of the circles was larger than the other, and these people were asked to identify the larger one. Four-year-olds identified the correct circle 79 percent of the time. Adults identified the correct circle 95 percent of the time. Next, both groups were shown a picture where the orange circles, again of different sizes, were surrounded by gray circles. Here's where the trick lies in. In some of the pictures, the smaller orange circle was surrounded by even smaller gray circles -- making the orange circle appear larger than the other orange circle, which was the real larger one. And the larger orange circle was surrounded by even bigger gray circles -- so it appeared to be smaller than the real smaller orange circle. When young children aged 4 to 6 looked at these tricky pictures, they weren't fooled -- they were still able to find the bigger circle with roughly the same accuracy as before. Older children and adults, on the other hand, did not do as well. Older children often identified the smaller circle as the larger one, and adults got it wrong most of the time. As children get older, Doherty said, their brains may develop the ability to identify visual context. In other words, they will begin to process the whole picture at once: the tricky gray circles, as well as the orange circle in the middle. As a result, they're more likely to fall for this kind of visual trick. According to the passage, we can know that _ . A) a smaller orange circle appears bigger on a white background B) an orange circle appears bigger than a gray one of the same size C) a circle surrounded by other circles looks bigger than its real size D) a circle surrounded by bigger ones looks smaller than its real size
D