What happens next in this paragraph?

How to make a job advertisement
Pick a job title.
The job title in the ad doesn't have to be the exact same as the job title that candidate will actually possess. Choose a title that includes key terms that qualified candidates may include in their job search.
Additionally, make sure the job title describes the job being performed as well as the level of work. For example, instead of labeling the job " sales position, " try " entry-level pharmaceutical sales representative.