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How to reduce pain caused by a new piercing
Ice the piercing.
Simply icing the area in question can often soothe some pain associated with piercings. This can be helpful during the first few days, and can also reduce swelling.
Apply something cold, like a bag of frozen peas, or an ice pack to the area during downtime throughout the day. Keep in mind, you may want to place a clean, dry rag over the ice pack or cold object to prevent infection.