What is the most logical next event?

How to find business success during a recession
Offer a less expensive alternative.
Businesses that remain competitive during a recession offer less-expensive alternatives in goods and services. During a recession, customers are looking for ways to stretch their money.
If you can provide a product or service at a lower price than your competitors offer, customers are likely to give you their business. After the recession you can expand your business because of your strong customer base.