What happens next in this paragraph?

How to start a rumor
Figure out your goal.
Maybe you want to humiliate someone, maybe you want to break up a relationship, or take down a government. You might even want to start a rumor about yourself to get more attention.
The reasons for starting a rumor are many, but in order to create the right rumor you need to have a goal in mind while you make it up. Decide if there is a more ethical way of achieving your goal.