Q: Non-Linear Editing (NLE) is just a fancy way to say you're no longer editing rolls of film by hand. That said, the term has come to mean mostly high-end, quality video editing software with robust features and controls. Common options include the following: DaVinci Resolve A new, free, and open-source video editing program. It may keep changing, but the price is enough to make it worth trying. Adobe Premier One of the classics, Premier works well on Mac and PC. If you use other Adobe products, like Photoshop, you may find Premier easy and intuitive to get used to. Final Cut X Pro This specific version of Final Cut was considered the industry standard for a long time, though it has gotten weaker with updates. Very popular for Mac computers. Avid The standard of many professional film editors, Avid has all the functionality of its competitors and an interface made to work on the project with a large team. Knowing the reason for the clip's existence will help you determine which parts of the clip are okay to keep and which parts need to go. You'll also want to consider the clip's current strengths and weaknesses. Strengths should be highlighted, and weaknesses should be masked or cut outright. If the shot, moment, or image isn't adding anything to the story, ditch it. For good video clips, every single frame needs to seem intentional. If you're only using one continuous camera feed, you can still mask over mistakes or slow moments with well-placed text or music. Flashy, obnoxious transitions are the hallmark of many poor editors. Ditch the snazzy flashbulb and stick to simple fades, dissolves, and hard cuts (no transition at all) when switching between clips. If you want to use a fancy effect, use it to transition in and out of the clip at the very beginning and end. Never use the novelty cuts and transitionsthey just take focus away from your clip. The rule of thirds comes from photography, and is used to compose great frames for film or photos: mentally divide the frame with two horizontal lines and two vertical lines, so you have nine even boxes on your image. The rule of thirds states, simply, that the best images place items on these lines. When titling or adjusting the image, try to line up your text, the horizon, and special effects with these imaginary guidelines. Some video-recording hardware, such as smartphones, have a "Grid" option which places a three-by-three grid of squares over the camera interface. The purpose of a good editor is to disappear, and this is doubly true for a short video clip. Use a basic color correcter, like your program's "color balance" effect (they all have one), to make the footage smooth and attractive, lower the volume on the music so that you can still hear the camera audio, and make sure that, when played together, the sound is not too loud. Remember, you want people focused on content, not why the music is too loud. Just like video, audio needs to be faded in and out to sound natural. If you're only recording simple, one-take clips, then this doesn't need to apply; for all other shoots, knowing that you'll be editing a video later should make you a much more diligent camera person. Some things to consider include the following: Always shoot 5 seconds of nothing before and after shot (also known as "run-in" and "run-out" footage). This gives you crucial editing footage to splice with other shots. Take a few shots of "coverage," or the setting around you, to which you can cut in order to hide any mistakes in the footage. Never skimp on audio; use a dedicated microphone instead of a camera microphone, and consider mastering the audio separately.
A: Use a quality, professional non-linear editing system. Consider the point of your clip. Trim the video to be as short as possible without losing quality. Make all transitions as smooth as possible. Remember the rule of thirds, especially when titling. Balance color, sound, and music. Keep editing in mind next time you go shoot a clip.

Q: Customers are more likely to buy from you when your prices are straightforward and easy to spot. If you sell at craft fairs or through a physical storefront, the prices should be marked in front of the product and within the customer's direct line of sight. Most customers will not stop to inquire about the price of an item. Similarly, individual pieces of embroidery sold online should be marked clearly since many customers will not attempt to contact you to inquire about the price. If you sell embroidery that customers must order in advance, provide a price sheet that clearly lists the cost of base products, personalization, and so on. Make this price sheet easy to find, and stick with the prices you list to earn credibility. Offer prospective customers a range of options that may suit their price range better. For example, you could sell an elaborately embroidered piece made with the best materials at your highest price. Include elements of that design and use slightly lower quality materials to create something similar that can be sold at a much lower price. Sell the products simultaneously so that someone who cannot afford the higher priced product may consider the similar, lower priced product. If someone orders embroidery from you but cannot afford the price you quote, offer to reduce the price by reducing the cost. Let them know how much the price would drop if you used fewer colors, used fewer stitches, or made the embroidered section smaller. Special deals can be a good way to attract attention from new customers while renewing the interest of past customers, but they should not be relied upon. Special sales should only be used on a short-term basis. This includes buy-one-get-one offers and promotional gifts. Loyalty incentives should be more long-term. Examples include loyalty cards, referral discounts, and returning customer discounts. You can also offer permanent discounts on quantity. For instance, if the price of one embroidered bag is $25, the cost of three might only be $60, putting the price per bag at a discounted rate of $20. Once you set a price, be confident that it is the right price and let your prospective customers see that confidence. When dealing with customers directly, make eye contact and speak clearly. Never apologize for the price of a product. Showing confidence will inspire confidence. If you seem confident in your pricing, your customers will perceive that those prices are fair and that you know what you're doing. If you mumble or seem uncertain, customers are more likely to think that you're trying to sell them embroidery at a higher cost than necessary. They may walk away from the sale or try to haggle the price down.
A:
Mark your prices clearly. Provide options. Offer incentives and discounts carefully. Be confident.