Ques: Read the following article and select the best answer. Article: Instagram is containing so many photos of food--now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks. I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. 'The Picture House' is the world's first pay-by-photo restaurant--you order, click a photo of the food, share on Instagram and eat for free! The restaurant belongs to frozen food giant Birds Eye, who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range. The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it. The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments--from the everyday to the special," said marketing director Margaret Jobling. The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat. Question: 'The Picture House' encourages sharing photos of its food to _ . - attract more customers - raise the price of frozen food - create a new social media trend - reward the regular customers
Ans: attract more customers

Ques: Read the following article and select the best answer. Article: Success is often measured by the ability to overcome adversity.But,it is often the belief of others that gives us the courage to try. J.K.Rowling,author of the Harry Potter book series,began writing at the age of 6.In her biography,she remembers with great fondness when her good friend Sean,whom she met in secondary school,became the first person to encourage her and help build the confidence that one day she would be a very good writer "He was the first person with whom I really discussed my serious ambition to be a writer.He was also the only person who thought I was bound to be a success at it,which meant much more to me than I ever told him at the time." Despite many setbacks,Rowling persevered in her writing,particularly fantasy stories.But it wasn't until 1990 that she first conceived the idea about Harry Potter.As she recalls,it was on a long train journey from London to Manchester that the idea of Harry Potter simply fell into her head."To my immense frustration ,I didn't have a functioning pen with me,and I was too shy to ask anybody if I could borrow one.I think,now,that this was probably a good thing,because I simply sat and thought,for four (delayed train) hours,and all the details bubbled up in my brain,and this scrawny,blackhaired,bespectacled boy who didn't know he was a wizard became more and more real to me." That same year,her mother passed away after a tenyear battle with multiple sclerosis,which deeply affected her writing.She went on to marry and had a daughter,but separated from her husband shortly afterwards. During this time,Rowling was diagnosed with clinical depression.Unemployed,she completed her first novel in area cafes,where she could get her daughter to fall asleep.After being rejected by 12 publishing houses,the first Harry Potter novel was sold to a small British publishing house. Now with seven books that have sold nearly 400 million copies in 64 languages,J.K.Rowling is the highest earning novelist in history.And it all began with her commitment to... Question: She felt frustrated on the train because _ . - her train was delayed for four hours - she didn't have a pen with her - her mind suddenly went blank - no one would offer her help
Ans: her mind suddenly went blank

Ques: Read the following article and select the best answer. Article: Their cheery song brightens many a winter's day. But robins are in danger of wearing themselves out by singing too much. Robins are singing all nightas well as during the day, British-based researchers say. David Dominoni, of Glasgow University, said that light from street lamps, takeaway signs and homes is affecting the birds' biological clock, leading to them being wide awake when they should be asleep. Dr Dominoni, who is putting cameras inside nesting boxes to track sleeping patterns, said lack of sleep could put the birds' health at risk. His study shows that when robins are exposed to light at night in the lab, it leads to some genes being active at the wrong time of day. And the more birds are exposed to light, the more active they are at night. He told people at a conference, "There have been a couple of studies suggesting they are increasing their song output at night and during the day they are still singing. Singing is a costly behaviour and it takes energy. So by increasing their song output, there might be some costs of energy." And it is not just robins that are being kept awake by artificial light. Blackoiids and seagulls are also being more nocturnal. Dr Dominoni said, "In Glasgow where I live, gulls are a serious problem. I have people coming to me saying 'You are the bird expert. Can you help us kill these gulls?'.During the breeding season, between April and June, they are very active at night and very noisy and people can't sleep." Although Dr Dominoni has only studied light pollution, other research concluded that robins living in noisy cities have started to sing at night to make themselves heard over loud noise. However, some birds thrive in noisy environments. A study from California Polytechnic University found more hummingbirds in areas with heavy industrial machinery. It is thought that they are capitalising on their predators fleeing to quieter areas. Question: What is the researchers' concern over the increase of birds' song output? - The environment might be polluted. - The birds' health might be damaged. - The industry cost might be increased. - The people's hearing might be affected.
Ans:
The birds' health might be damaged.