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How to buy good chocolate
Confirm that cocoa byproducts are the top ingredients.
Good chocolate will have cocoa solids (the actual chocolate) and cocoa butter (the creaminess of the chocolate) as top ingredients. High-quality dark chocolate consists simply of cocoa solids, cocoa butter, and possibly vanilla, lecithin (an ingredient that keeps the chocolate from separating), and sugar.
If you browse the list of ingredients and see many ingredients you do not recognize, consider purchasing a different chocolate. Milk or milk solids may be an ingredient in milk and white chocolates.