Write the next sentence in the following story.

How to increase page views
Understand the definition of " keyword ".
If a website could be compared to a book, webpages are the pages that make up the book, and keywords describe the content you are promoting on a given page.
Use short keywords.

OPT:
I. If you are promoting something important to your audience, you want to first consider the word count as well as its connotations. Longer keywords can help communicate your message properly.
II. Long keywords related to your topic can keep a search engine from eliminating your topic. On google, for example, short keywords will vastly increase the search your website gives out.
III. Shorten your keywords by creating a short words dictionary on top of the page or look through it on your computer. Then use your cursor to highlight the last word in your page.
IV. " party balloons, " " calvin klein t-shirts, " and " game of thrones on hbo " are good examples of keywords. The more concise your keywords, the easier it will be for users to find your content.. The answer should be
IV.