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Most people hit the internet rather than the phone book when they're looking for a lawyer, so building up your web presence is crucial to growing your business. Have a professional website that's pleasant to look at and easy to navigate. You can build your own website using a hosting company, or hire a professional web designer to build your site. Consider including informational articles or linking to a blog where you write about news and issues that affect your practice area. Establish a social media network so you can interact with past and potential clients. Be careful with social media, though, as the Model Rules prohibit real-time contact with a prospective client. For example, if you're a family law attorney, it is not okay for you to reply to a tweet from someone who says she just caught her husband cheating and tell her you are a divorce attorney and can help her get a divorce. Pick a domain name for your website that's simple and easy to remember, and use it for all your social media accounts. This helps you establish name recognition for your brand across the internet. Make sure the name is available everywhere before you lock it in. For example, suppose your name is Atticus Finch and you practice criminal defense. You might choose "mockingbirdlaw.com" as the domain name for your website. From there, you can create pages or accounts on social media networks such as Facebook or Twitter with the user name "mockingbirdlaw." This helps ensure you have a consistent presence on the internet and can be easily found by potential clients. Monitor your internet presence carefully or consider paying for a service to do this for you. If you discover complaints or negative comments about you on the internet, respond to them promptly and do what you can to mitigate the damage. These organizations can connect you with more experienced attorneys in your practice area who can mentor you and help show you the ropes. Ask if you can sit in on a planning session, an interview, or even a trial to learn how they work. See if more established attorneys have any form documents or other resources they would be willing to share with you. Talk to other attorneys when you attend seminars or other classes to fulfill your bar's continuing legal education requirement. Make connections not just with attorneys in your own practice area, but in other areas as well. This can help you gain referrals. In some practice areas, doing pro bono work can provide you with significant experience and get your name out there in the legal community. For example, if you practice family law, consider volunteering at your local domestic abuse shelter to draft and file restraining orders for domestic abuse victims. Not only are you providing a valuable and beneficial service, but these women also may return to you as paying clients later on, simply because they know you and trust you. Being connected to the people in your neighborhood can be some of your best advertising. If people know you and like you, they'll be more likely to think of you when they need legal services, or to recommend you to friends. Participate in activities you love and feel passionate about, regardless of whether they have anything to do with practicing law. Listing these interests in your bio on your website allows potential clients to get to know you a little as a person. For example, if you loved softball and played all through high school and college, see if there's an adult softball league in your community that you can join.
Build a professional and extensive web presence. Join bar associations and practice groups. Network with other attorneys. Volunteer your services. Become involved in your community.