Summarize the following:
When buyers or Realtors are looking through listings, you only have a few pieces of information to draw them in, which usually includes the headline, a picture, and a price. Choose what makes your property unique, and include that in the title, such as its unique beauty or its unusual location. For instance, you could say, "Magical home in the heart of a historic neighborhood." Try to make your listing stand out as much as possible. Your first goal is to get them to click on your listing for more information. Try using capital letters, and leave your reader curious. For instance, you could say, "You WON'T BELIEVE what's behind this property." Just make sure your listing follows through with what you promise. Your house is more than just a house. It has a story and a history. Use that to your advantage to help sell your house. Instead of just saying, "The house was built in 1910," say "This home is an historic 1910 bungalow filled with historic details, including original door handles and fixtures." Most people want to move to a prime location. Of course, not everyone is looking for the same thing in location, so play up what makes your property great, whether you are in a great school system, close to a park, in the heart of downtown, or near great shopping or restaurants. Add the information into the listing, such as "Within walking distances of beautiful hiking trails" or "five minutes away from a variety of great, local cuisine and fabulous shopping." Your buyer or Realtor will want to know the square footage of the house, the size of the land, and the number of bedrooms and bathrooms. She'll also want to know about any extra rooms such as an office or two living rooms, renovations such as a new kitchen, bonuses such as garages, pools, and decks, the location, and any beautiful views you have from the house. The year the house was built is also important. You've seen the trick, even in local grocery ads. Your favorite cereal is listed at $2.99 rather than $3. It's a visual trick that has been proven to work, yet it can lose you potential buyers online. The reason is the way buyers search for properties; they use price ranges. So if a home is listed at $99,999, buyers who search from zero to a $100,000 will see it. However, if a buyer searches from $100,000 to $200,000, he won't see your property. Listing it at $100,000 means both sets of buyers will see it. You want to sell your house, but if you present your house as more than it is, you are just going to make people angry. Be truthful, and you'll get people to look at it and actually buy it.
Pick a good heading. Tell a story. Play up the location. Remember to include all the relevant details. Skip the pricing gimmicks. Don't oversell.