Coca-Cola has created a publicity stunt in Singapore -- a vending machine which gives out free cans of Coke in return for hugs. The _ idea is part of the company's Open Happiness campaign designed to attract young people in Singapore. Students at the National University of Singapore were surprised to find that the soft drinks company had placed the machine in the schoolyard. But instead of the drinks brand's logo , the words "Hug Me" are written across its red-and-white logo. Instead of paying money, customers have to hug the drinks machine to receive a free can of Coke. Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise among young people. The move is part of a campaign created by the advertising firm Ogilvy & Mather, intended to let the youth to see the brand as a non-threatening friend. Leonardo O'Grady, leader of the campaign, said, "Happiness is contagious . The Coca-Cola Hug Machine is a simple idea to spread some happiness. We want to spread happiness in an unexpected, creative way to attract not only the people present, but the audience at large." He hopes that it will encourage consumers to bring positivity, optimism and fun into their lives and to open a Coke, sharing a little happiness. The machines have been such a success that there are plans to roll them out across Asia. Mr. O'Grady added, "The reaction was amazing -- at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs." Leonardo O'Grady thinks that _ . A) the Coca-Cola Hug Machine is the best advertisement B) the Coca-Cola Hug Machine can spread happiness C) the Coca-Cola Hug Machine should be open only to the students D) people who enjoy the campaign would buy more Coca-Cola drinks
B
(Question)
Scientists have found that human eyes are more likely to be damaged by UV rays while skiing in the snow-covered areas than sitting on the beach, according to a report by the UK newspaper The Telegraph. The researchers at Kanazawa Medical University, Japan and American company Johnson conducted the study together. They looked at the effects of light reflection on newly fallen snow on a ski trail (a rough path) in Ishikawa District, northern Japan. They compared the results with the levels of UV rays on a sand beach in southern Japan's Okinawa District. They found that on the beach, eyes are exposed to a daily 260 kilojoules of UV a square meter compared to 658 kilojoules in snow-covered areas. The findings are supported by the Japan Meteorological Agency. According to the agency, the reflection rate of UV light on beaches is often between 10 and 25 percent, compared to 80 percent in the new snow areas. The amount of light increased 4 percent with a 300-meter rise in height. Most of us know that UV rays can harm the skin. That's why we wear sunscreen on our skin before we get out in the sun. But many of us may not realize that UV rays are also harmful to the eyes. If your eyes are exposed to large amounts of UV radiation over a short period of time, you may experience a kind of sunburn of the eye, which is harmful. Your eyes will become red and feel a strange feeling. They may be sensitive to light. Fortunately, this is usually temporary and seldom causes permanent damage to the eyes. Long-term exposure to UV radiation, however, can be more serious. Scientific studies and researches have shown that exposure to small amounts of UV radiation over a period of many years increases the chance of eye damage, which could lead to total blindness. If a place is 1500 meters higher, the amount of light increases _ . A) 15 percent B) 20 percent C) 25 percent D) 30 percent
(Answer)
B
Ques: A 15-year-old American has become the youngest person to climb the highest mountains on each of the seven continents, completing the feat by summiting Antarctica's Mount Vinson over the weekend. Jordan Romero, who last year at age 13 became the youngest person to climb the world's tallest peak Mt Everest, was descending to base camp on Sunday after reaching the summit of Vinson Massif with a team that included his father and stepmother, according to his team's website. "We're at the roof of Antarctica," a member of Team Jordan said in a webcast from near the 4897-metre peak on a frigid but "legendary day". Romero beat the record previously held by Britain's George Atkinson, who in May completed the seven ascents at the age of 16. The junior mountaineer from Big Bear Lake, California has been hooked on climbing from an early age. When he was just 10, he became the youngest person to climb Mt Kilimanjaro, Africa's highest peak at 5895 meters. Before his 11th birthday, he had another world record under his belt, summiting Europe's Mt Elbrus, in Russia's Caucasus mountains, in July 2007. Five months later, it was the 6962-metre Mt Aconcagua in Argentina, followed by Alaska's Mt McKinley at 6194 meters. In September 2009 at age 13, he climbed Indonesia's Carstensz Pyramid, at 6194 meters the tallest island peak in the world, breaking another record. Eight months later in May 2010, he climbed Everest, and ever since he and his team had been preparing for his Antarctic expedition. "Looking forward to tomorrow, and we'll make you guys proud and promise we'll come back home safe and sound," Romero said in a webcast on Saturday, hours before he began the final ascent to Mt Vinson's summit. The team had intended to reach the top on Christmas Day, but ideal weather and good progress allowed them to summit a day ahead of schedule. Which mountain stands in Asia? A) Mt. Vinson. B) Mt. Everest. C) Mt. Kilimajaro. D) Mt. Elbrus.
Ans: B
Ques: More than half of teachers in a UK survey said they thought _ from the Internet is a problem. Some students who steal essays wholly from the Web, they said, are so lazy they don't even bother to take the ads off the cut-and-pasted text. 58 percent of the teachers interviewed in the Association of Teachers and Lectures(ALT) questionnaire had come across plagiarism among their pupils. Gill Bullen from Itchen College in Southampton, for example, said pieces handed in by two students were the same and significantly better than either of them could have done." "Not only that, the essays given in didn't quite answer the title question I had set." A teacher from Leeds said, " I had one piece of work so obviously 'cut and pasted' that it still contained ads from the Web page" Connie Robinson from Stockton Riverside College, Stockton, said, " With less able students, it is easy to spot plagiarism as the writing style changes mid-assignment, but with more able students, it is sometimes necessary for teachers to carry out Internet research to find out the source of the plagiarism." Mary Bousted, general secretary of the ALT, said, "Teachers are struggling under a mountain of cut-and-pasting to spot whether work was the student's own or plagiarism." She called for strong policies to oppose plagiarism, and asked for help from the government in providing resources and techniques to delete cheats. What can be the best title for the passage? A) UK students are lazy B) punishment on plagiarism C) Internet plagiarism -a problem in UK D) Hard to prevent plagiarism from the Internet
Ans:
C