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[Fwd: Direct Access Coalition Media Plan]
Greetings Justin and Laura: As we discussed there is a significant coalition of folks working at the Legislature to try to remove the prohibition on Direct Access included in Hertzberg's AB1X and recently signed by the Governor. Simply put, it is clear that the prohibition will only be removed if the business community communicates clearly and unequivocally and vociferously to the Legislature that Direct Access is a priority for business, and that the Legislature must amend AB1X to permit Direct Access. I've attached the media plan developed by the PR firm that's working with ARM (Alliance for Retail Markets) to increase the focus on the need to re-instate Direct Access. The ARM coalition of energy service providers has been the focal point of the ever-growing coalition that has developed (and continues to develop) around the Direct Access issue. In order to succeed, it is critical to get as many members of the Silicon Valley Manufactures' Group to join in the effort and participate actively, particularly in the media effort. My colleague Sue Mara has been a key player in the ARM coalition and in the development of the medial effort. She can provide you with any information and/or assistance that you need and can also get you in contact with Edelman, the PR firm directing the media effort. Sue's number is 415.782.7802. Her email is smara@enron.com. And, as always, you can contact me at any time (415.782.7822). Looking forward to any participation that you folks can offer. All the best,