INPUT ARTICLE: Article: The types of restraint that can be used on a cat include a scruff hold, a harness hold, or the towel technique. Figure out if your cat will put up a lot of resistance or just a little. Is your cat apprehensive even about being petted? Then it will probably need a lot of restraint. Is your cat pretty passive? Then if probably won't need much restraint. The key to successfully delivering medication to your cat is to safely restrain the cat while applying as little restraint as possible. Restraining the cat gives you control over the cat and allows you to make sure the cat swallows the medication in a safe manner. An improperly restrained cat may spit out the medication or, even worse, get some of the medication into its lungs which may lead to pneumonia or even death. This type of restraint will only work for a cat that mildly resists taking medicine. Firmly grab a handful of the loose neck skin behind the cat's ears. As long as you do not attempt to lift the cat by the scruff it is a perfectly acceptable means of restraint. This technique should only be used when the cat is resting its body on a flat surface, such as a table, floor, or counter. While holding the scruff, you can also grab the rear legs to lay the cat stretched out on its side. The front feet will often grab onto the table's edge, keeping the cat still. A harness can be used to keep a firm grip on the cat. These are more preferable than a collar, which can hurt the neck or strangle a cat. A properly fitted harness will give you a good handle on the cat when light restraint is needed. This will only leave the cat's head exposed. Thick bath-sized towels can be used to keep a cat tightly bound so its paws cannot claw at you. This is one of the best options, as it keeps you and the cat safe. Start by placing the towel, unfolded, on a table or countertop. Put the cat in the center of the towel. Pull the towel up over the cat's rear end and then fold in the sides, essentially wrapping the kitty up like a burrito. Make sure the sides are pulled up snug to keep the cat from being able to pull its legs out of the towel. Remember a cat can still use its teeth when in this position. Placing a hand behind the cat's head can keep the head steady but you should also keep your hands away from its mouth. Keep in mind that if a cat defecates or urinates while being restrained it is becoming too agitated for restraint. If this happens you should release it. You will need to try another restraint technique or get professional help if this happens.

SUMMARY: Pick a type of restraint. Hold your cat by the scruff. Use a harness. Wrap the cat in a towel to immobilize it. Be prepared to change your plan.

INPUT ARTICLE: Article: People who are hooked on drugs may try to hide their behaviors or minimize the drugs' effects on them. You can identify whether your mother has a serious problem that demands professional attention by looking at these physical signs: Changes in eating patterns (a lot more or a lot less) Weight loss or gain Bloodshot eyes with pupils bigger or smaller than normal Decline in physical appearance (e.g. not combing hair, not bathing regularly, or changing clothes) Strange smells on breath, body or clothing Shaky hands Poor coordination or balance Slurred speech Your mom's behavior may also be drastically different than it was before. You may notice your mom: No longer going to school or work Asking for money from you or other family members Hanging with different friends and at different houses or locations Getting into trouble with the police, neighbors, or landlord Acting suspiciously (e.g. hiding things, keeping her door locked, or sneaking out) Another area in which you might see changes that point to drug abuse is in your mother's mental functioning. People who abuse drugs may show some of the following warning signs: Being in a bad mood, really cranky, irritable or angry Acting tired or sad Seeming like they have a different personality Being afraid or paranoid without reason Acting hyper or giddy If you come across your mom's drug stash or any equipment related to her drug use, leave it alone. You will probably be tempted to throw it away or flush it down the toilet. Don't. A drug addict can become dangerous and completely unreasonable. She may get extremely angry or even be physically violent if you destroy her drugs. Plus, she will become desperate and go to any lengths to obtain new drugs. If you want, you can wait until another trusted adult is in the house and tell this person about what you saw. Let an adult take the responsibility for dealing with any drug paraphernalia. Doing so yourself could put you in danger.

SUMMARY: Be aware of the physical signs of drug abuse. Take note of the behavioral signs. Pay attention to psychological changes. Don't touch her drugs.

INPUT ARTICLE: Article: The content of your copy should be inspired and informed by the research you conducted on the product or service. The intended audience will likely have questions that are similar to your research questions. Good copy anticipates these questionsanswering them before the customer even has a chance to wonder. Always write with your audience in mind. Scrutinize each word, phrase, and sentence of the copy to ensure that it will be well received by your target audience. Provide your audience with a comprehensive understanding of the product or service. Explicitly state how the product or service will benefit, improve, or fill the need of your customer or client. Radio ads are frequently tuned out by listeners and extremely short. To compensate for these circumstances, copywriters must capture their audience's attention quickly and write short, precise, and clear copy that holds their listeners' attention. Achieving this delicate balance is tricky, but possible. Do not try to share every detail about the product or service in the copy. Keep your message simple and the focus on the product or servicedon't let the copy get bogged down by an overworked creative format. The product or service should not be overshadowed by a vignette, dialog, or testimonial. Revise your copy with an editing eye. Consider every word, phrase, and sentence carefully. Could you shorten a sentence from 15 words to 6 words? Is that joke relevant? Is there a better word? Remember that most people who are listening to radio advertisements are driving a car. When the music or show stops, they are apt to change the station. The copy must stop them from changing that station, or get through the other thoughts they have in their head while driving. In addition to presenting the product or service in comprehensive and articulate manner, radio ads must also call its listeners to action. In other words, you must explicitly tell the intended audience what it is you want them to do. Call to actions may include telling your listeners to: Buy the product or try the service Go to a sale at a specific store Contact the manufacturer or business Attend a concert or club Watch a specific television show Radio ads rely heavily on sound effects and music to help listeners visualize a scene. When incorporated into the copy correctly, sound effects and music can elevate and transform an ad. As you write the words of the radio ad, simultaneously envision the accompanying sound effects and music. Sound effects and music should never be an afterthought. You may also wish to include unusual voices in your ad. For instance, if you are selling a beverage, hearing the bottle open can be enticing. If you are selling season tickets to a baseball team, the crack of the bat and roar of the crowd can grab someone's attention. Rely on these other elements to enhance your ad.

SUMMARY:
Use your research on the product or service. Create copy that is engaging and simple. Provide your audience with a clear call to action. Use sound effects wisely.