What happens next?

How to lead your customers to conversion
Be more engaging with your potential customers and find ways to interact with them.
Find out who your target market is in addition to their demographics so you can offer products that appeal to this specific audience.
Make your customers feel comfortable with you, your business, and their purchase by involving yourself with their transaction.
If your business caters to a specific niche, familiarize yourself with that particular niche and do extensive research on it. Stay on top of your niche's trends and eventually this will lead your customers to conversion.