Write a question about the following article.

Search Engine Marketing Chicago has been assisting businesses to effectively use the Internet to promote themselves with Search Engine Marketing and Optimization since 1995 . Showing up on a higher search page in Google and other searches gives your business more sales opportunities . Your website should be a key element of your business ' overall marketing strategy .

Question:
What may happen if a business foregoes search engine marketing and optimization ?
Pick from:
-- The traffic on their website may keep increasing .
-- None of the above choices .
-- The company may often appear on the first page of a search .
-- They may save and have more money in the long run .