As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands. Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies . There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act. Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract. Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed. Which of the following can help managers get useful information? A) Visiting customers themselves. B) Giving customers free food on the street. C) Visiting parks as ordinary customers. D) Asking customers questions at supermarkets.
D
The story happened during the Second World War. An old man lived in a small town of Germany. He had three sons and they all worked in the same factory where he had worked. After the war had begun, his sons were all made to join the army one after another and they all died in the fights. The old man was very sad. He didn't have enough food and was often hungry. And nobody helped him and he didn't know how to go on living. It was a very cold winter night. The old man couldn't go to sleep. He had been hungry for two days and it was so cold in his room that ice could be seen. He had to get up and began to run in the room until he lay down on the floor. The next morning he had to beg from door to door. He had been to a lot of cities and knew a lot. Once he came to a village, but the villagers were all poor and couldn't give him anything. He was too hungry to go to another village. He thought hard and found a way. He came to a police station and called out, "Hitler is a foolish pig!" Out came an old policeman at once. He took the old man into a room, gave him some bread and a cup of tea. Then he said, "Don't say so in our village, sir!" "I'm sorry, sir," said the old man. "I don't know it's Hitler's hometown." "No, no, sir," the policeman said in a hurry. "It's pigs' hometown!" The old man's sons joined the army because _ . A) they were all strong B) they loved their country C) they wanted to be full D) they had to do so
D
Q: Tess still stood hesitating like a swimmer about to make his dive, hardly knowing whether to return or move forward, when a figure came out from the dark door of the tent. It was a tall young man, smoking. He had an almost black face, though red and smooth. His moustache was black with curled points, though he could not be more than twenty three or--four. There was an unusual force in his face, and in his daring rolling eyes. "Well, my beauty, what can I do for you?" said he, coming forward. And seeing that she was quite at a loss, "Never mind me. I am Mr. d'Urberville. Have you come to see me or my mother?" This differed greatly from what Tess had expected. She had dreamed of an aged and dignified face. She tried to keep calm and answered-- "I came to see your mother, sir." "I am afraid you cannot see her--she is ill in bed," replied the representative of the house; for this was Mr. Alee, the only son of the noble family. "What is the business you wish to see her about?" "It isn't business--it is--I can hardly say what!" "Pleasure?" "Oh no. Why, sir, if I tell you, it will seem..." Tess's sense of a certain ridicule was now so strong that, despite her general discomfort at being here, her rosy lips curved towards a smile, much to the attraction of the young man. "It is so foolish", she stammered . "I fear I can't tell you!" "Never mind; I like foolish things. Try again, my dear," said he kindly. "Mother asked me to come," Tess continued; "and, indeed, I was in the mind to do so myself. But I did not think it would be like this. I came, sir, to tell you that we are of the same family as you." "Ho! Poor relations?" "Yes." "Stokes?" "No; d'Urbervilles." "Ay, ay; I mean d'Urbervilles." "Our names are worn away to Durbeyfield; but we have several proofs that we are d'Urbervilles. The local scholars hold the view that we are, and...and we have an old seal and a silver spoon marked with the same castle as yours. So mother said we ought to make ourselves known to you, as we've lost our horse by a bad... How does Tess feel in the whole course of the meeting with Alec? A) Excited and hopeful. B) Nervous and uncomfortable. C) Surprised but comfortable. D) Pleased but embarrassed.
A: B
*Question*
This course is for those who want to learn to type , as well as those who want to improve their typing . The course is not common . You are tested in the first class and begin practicing at one of the eight different skill levels . This allows you to learn at your own speed. Each program lasts 20 hours . Bring your own paper . Course fee : $ 125 Materials : $ 25 Two hours each evening for two weeks . New classes begin every two weeks . This course is taught by a number of qualified business education teachers who have successfully taught typing courses before . UNDERSTANDING COMPUTERS This twelve-hour course is for people who do not know very much about computers, but who need to learn about them . You will learn what computers are , what they can and can't do and how to use them . Course fee : $ 75 Equipment fee : $ 10 Jan. 4 , 7, 11 , 14 , 18 Wed. and Sat. 9 ~ 11:30 a.m. The teacher , Joseph Saunders is a professor of Computer Science at New Urban University . He has over twenty years of experience in the computer field . STOP SMOKING Do you want to stop smoking ? Have you already tried to stop and failed ? Now is the time to stop smoking using the latest methods . You can stop smoking , and this twelve-hour course will help you do it . Course fee : $ 30 Jan. 2 , 9 , 16 , 23 Mon. 2 p.m. ~ 5 p.m. ks#5@u Dr. John Good is a practicing psychologist who had helped hundreds of people stop smoking . If you choose the UNDERSTANDING COMPUTERS course , you will have classes _ . A) from Monday to Sunday B) on Wednesday and Saturday C) from Monday to Friday D) on Saturday and Sunday
**Answer**
B