In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public". And some people thought that advertising was "truth well told". Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings. The passage seems to say that different ideas about what advertising is are given due to _ . A) the change of time B) the subject of the advertisements C) people's age difference D) people's different opinions
A
Most Americans think the quality of life for adults under 30 years old, or Generation Y, won't be as good as it is for their baby-boomer parents, according to a new poll. More than 60 percent of people are pessimistic about the future, and 71 percent of young Americans under 30 said they would rather go back in time than leap to the future. "It's interesting how strongly people feel things are getting worse, and how strongly people are backward looking," said Michael Hogan, 35, executive online editor at Vanity Fair which conducted the survey with CBS News. "This is a time of high unemployment, people coming out of school with very few job prospects. The past probably seems more comforting," he added. Although the past may seem appealing for young Americans, only 50 percent of seniors over 65 said they wanted to travel back in time. The nationwide poll of 1,167 adults, which included questions about culture, lifestyle and politics, also revealed that if given the choice to take anything with them to the afterlife, 25 percent would take a pet, 47 percent would opt for a photo album but only nine percent wanted to take an iPhone or a Blackberry. Despite romancing the past, people believe in rewarding the forward-minded. Thirty-three percent of those polled believe Internet entrepreneurs are most deserving of their large salaries, followed by 15 percent for sports stars and 12 percent for bankers. Only eight percent felt movie stars should get the dollars they do. And despite a recent trip to the United States, more than three-quarters of people questioned could not identity David Cameron as the prime minister of Great Britain. Twenty seven percent might have confused him with "Avatar" director James Cameron when they thought he was a movie director. Where can you find the passage in your opinion? A) On a newspaper . B) On a magazine. C) On a fair. D) On a website.
D
Q: Outdoor picnics and parties are very popular in America in the summertime. Visit any park between Memorial Day (end of May) and Labor Day (beginning of September) and you'll find families and groups of friends enjoying the warm weather and sharing a meal. Birthday celebrations, family reunions, sporting events and holidays are all common reasons to host a get-together. But just wanting to be outside on a nice summer day is the best reason! Food is an important part of any gathering, and in the summer Americans love to cook outside on grills . All kinds of meats, such as hamburgers, hot dogs, chicken and sausages, and even vegetables like corn, peppers or potatoes can be cooked on the grill. Many typical families have grills in their yards, and many parks also have grills for public use. Men seem to particularly like to do the job of barbecuing the food, even if they don't usually cook at any other time. Many have "secret recipes" for a delicious barbecue sauce . Other guests at the party will often be asked to " bring a dish to share". This means that they will make some kind of side dish (a salad or vegetable) or dessert, and share it with the others. If you make something very delicious, people may want you to make it every time! Fried chicken and sandwiches are popular at picnics too, because you eat them with your hands. Potato salads and baked beans are favorite side dishes. According to the passage, who generally barbecues the meat at gatherings? A) women B) men C) the old D) the young
A: B
Question: People who drink alcohol earn more at their jobs than non-drinkers, according to a US study that highlighted "social capital " gained from drinking. The study concluded that drinkers earn 10-14 percent more than _ and that men who drink socially bring home an additional seven percent in pay. "Social drinking builds social capital," said Edward String ham, an economics 'professor, "Social drinkers are outgoing, building relationships, and keeping in contacts, which results in bigger paychecks." The researchers said the most likely explanation is that drinkers have a wider range of social contacts that help provide better job and business opportunities. "Drinkers may be able to socialize more with clients and co-workers, giving drinkers ;an advantage in important relationships.Drinking may also provide individuals with opportunities to learn people, business, and social skills." They also said these conclusions provide arguments against policies aimed at controlling alcohol use in university and public places. "Not only do anti-alcohol policies reduce drinkers' fun, but they may also decrease earnings," the study said, "One of the consequences of alcohol restrictions is that they push drinking into private behavior.By preventing people from drinking in public, anti-alcohol policies ignores one of the most important aspects of drinking: increased social capital." The researchers found some differences in the economic effects of drinking among men and women.They concluded that men who drink earn 10 percent more than non-drinkers and women drinkers earn 14 percent more than non-drinkers. However, unlike men, who get a 7 percent income increase from drinking in bars, women drinkers who visit bars frequently do not show higher earnings than those who do not visit bars. What can we infer from the result of the study? A) To build social capital, you have no choice but to drink. B) Drinking is a good and common way to increase social capital C) Drinkers build wider social contacts. D) Drinkers may be provided more opportunities.
Answer: B
*Question*
Peter King, 15, and Mary King, 13, went to see a doctor. Peter had a bad cold, so the doctor gave him some pills to take. Mary had a bad cough, so the doctor gave her some cough medicine. There are the words on the bottle of the medicine: Cough Medicine Shake well before use. Take three times daily after meals. At one time: adults --------- 2 teaspoonfuls Children 8 -- 14 1 teaspoonful Children 4 -- 7 1/2 teaspoonful Not suitable for children below the age of 4 Store in a cold place. Use before Oct.2007. Mary should take _ in a day. A) 2 teaspoonfuls B) 3 teaspoonfuls C) 4 teaspoonfuls D) 1 teaspoonful
**Answer**
D