INPUT ARTICLE: Article: Unlike most traditional Greek salads, this recipe doesn't include lettuce as the base. Freshly chopped vegetables dressed with a delicious vinaigrette are the stars of this recipe. Here's what you'll need: 1/2 cup olive oil 1/4 cup white wine vinegar 1 tsp rosemary leaves 1 tsp thyme leaves 1/2 tsp garlic powder 1/2 tsp oregano leaves 3 cups seeded and diced cucumbers 3 cups seeded and diced tomatoes 1/2 cup thinly sliced red onion 1/4 cup crumbled feta cheese Seed the cucumbers and tomatoes, then dice them so that they are uniformly cut into -inch pieces. Slice the red onion thinly. Some people enjoy having beets in their Greek salad. To alter the recipe a little, slice a roasted beet into half coins to add to your vegetable salad. Olives are another way to incorporate rich Greek flavors into your vegetable salad. Add 2/3 of a cup of pitted kalamata olives or black olives if you'd like. In a large bowl, mix the olive oil, white wine vinegar, and herbs with a whisk until the ingredients are blended together well. Taste the vinaigrette and add salt and pepper as need. Add the cucumbers, onion, and tomatoes to the bowl with the vinaigrette. Use a pair of tongs to toss the ingredients well. The vegetable pieces should be evenly coated by the herb vinaigrette. To allow the flavors to meld, you can cover and refrigerate the vegetable salad for at least an hour before you serve. When you're ready to eat the salad, sprinkle it with feta cheese.

SUMMARY: Gather your ingredients. Process the vegetables. Make the vinaigrette. Mix the vegetables and the vinaigrette.

INPUT ARTICLE: Article: If you're a new rider or working with an untrained horse, try mounting it in the middle of an arena or another open area. There are a few ways to get the elevation you need to mount the horse: you can ask a friend to give you a leg up, stand on a mounting block, or stand on another object like an upside-down bucket or a tall tree stump. If you're working with a mounting block or another portable object, never bring the object to the horse. Instead, always lead the horse to the object. This will let the horse know that it's about to be mounted, so it won't be surprised when you climb on its back. Feeling the saddle shifting to the side while riding is frightening both for horse and rider! So, once you've lead the horse to the location where you'll mount it, reach beneath it and tighten the girth strap. It should be tight enough that you can squeeze a fist between the strap and the horse's belly. Many horses tend to hold their breath when you first put the girth on and then let their breath out before you mount, which may loosen the girth. Keep in mind that many horses dislike having the girth tightened and may act out by reaching back to nip you. This is called being "girthy." To keep yourself safe, watch your horse closely, and tie it up while you're tightening the girth. The girth strap is the large strap that fastens beneath the horse's belly and keeps the saddle from shifting from left to right. After checking the girth, prepare to mount. Gather the reins and hold them firmly in your non-dominant hand. Keep a little slack in the reins so that you don't accidentally jerk them when mounting. Yanking the reins while you mount may cause the horse to rear or protest. If you have a horse that pivots away to the right when you start to mount, keep the right rein a little shorter than the left one. Then hold the reins at equal lengths once you've mounted. Do not pull the reins tight when mounting. This is can make the horse back up right out from under you.

SUMMARY: Lead the horse to the location where you'll mount it. Tighten the saddle girth strap right before mounting. Gather both reins in your non-dominant hand.

INPUT ARTICLE: Article: The three most important groups to market to via email are your current customers, past customers, and prospective customers. Use a spreadsheet to create a database of their names and email addresses. If you don't already have the email addresses, you'll need to start collecting them. To build your list, use your website, storefront, front desk, and every phone call to request your visitor's email address. Keep a clipboard at the front desk or storefront of your business for people to sign up for your email list. Entice them into signing up by offering discount coupons and other advantages that will only be sent via email. Make it relevant to what they are currently doing. Are they reading a long how-to guide? Then offer a summarized actionable checklist in exchange for their email. All you need is their name and email address to get started. Don't ask for too much information at this point. Many people will be reluctant to sign up for an email list unless you assure them you will keep their email addresses and personal information private. This should be promised upfront. Along with the initial promise, you should develop a privacy statement that will be included at the bottom of every email you send out. This statement should be brief and to the point. Privacy statements should state that your company will never give out email addresses to third parties and will only be used for the purposes of marketing your company's products and services. It should also be mentioned that the email content is confidential and intended only for the individual named. Also state that if the email has been received in error, the recipient should notify the company so that their email can be deleted from the email list. Example: Your privacy is important to us. We will not disclose your personal information to any third party unless you have given us consent or we are required to do so by law. If you do not wish to receive communication from this company, you can opt out by replying to this email and notifying us. Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting. Keeping separate lists also helps you to prevent spamming them with irrelevant content, which reflects poorly on your company. It's important to build relationships with your recipients through email marketing. Targeted lists with relevant content will help you do that.

SUMMARY:
Build your email list. Promise privacy. Create different email lists.