A market newsletter is a form of marketing for the information age . Email marketing is a vital form of marketing for businesses to reach a wider consumer base , especially businesses which deal exclusively online . Email marketing is a direct form of marketing that utilizes email as a means of communicating to the consumer audience . The marketing is used to communicate commercial or fundraising messages to these consumers .

Q with options: Give answer the following question using evidence from the above passage: What may be a good reason to use email marketing ?
Available choices:
*To reach many customers ..
*For smear campaigns ..
*To collect customers ' data ..
*To send out novels ..
To reach many customers .