Please answer the following question: What key details about various cruelties can be extracted from the following bio? Bio: various cruelties are a four-piece london-based band described as '' motown-influenced pop . '' formed in 2010 , various cruelties received early acclaim based on a self-released limited edition single , '' if it was n't for you , '' and signed with mercury records . in 2011 , various cruelties released three singles , and in october of 2012 , they released their debut album on their own label , almanac recordings . various cruelties are recognized for the song '' if it was n't for you , '' which was used in a 2012 holiday commercial for zales , and for high-profile performances with kasabian , the vaccines , and mumford and sons , among others .
Answer:
- years active is 2010-present- origin is leeds , england- genre is rock , pop , soul , indie rock- background is group_or_band- label is mercury , almanac- current members is liam o'donnell beanie bhebhe adam coney dean valentine smith