In this task, you're given a statement, and three sentences as choices. Your job is to determine which sentence clearly disagrees with the statement. Indicate your answer as '1', '2', or '3' corresponding to the choice number of the selected sentence.

Statement: Rule concedes that suppliers and consumers will gravitate toward the most widely disseminated standard, regardless of whether it is technically the best. Choices: 1. Everyone wants this very best and nothing else. 2. They don't really care as long as its popular. 3. Everyone gravitates to the most disseminated standard even if its not best.
1