INPUT ARTICLE: Article: Drainage holes are necessary to let any excess water out of the pot. If you water the bulbs and the excess water doesn't have anywhere to go, your plants could drown. If you're planning on leaving your pot outside during the winter, you'll need to add enough soil to keep the bulbs warm. Look for a pot that's at least 24in (61cm) in diameter. This is true whether you're using indoor or outdoor bulbs. Regular gardening soil won't have the nutrients your bulbs need to thrive. Look for houseplant potting mix. If you like, you can also add fertilizer to the soil and mix it in to the soil. A granular 5-10-10 or 9-9-6 bulb formulation fertilizer is the best to use with your bulbs. Different types of bulb require different depths of planting. Give them at least 2in (5.1cm) of soil below them, and about 2in (5.1cm) of space above the top of the soil. For example, tulips and daffodils should be planted about 6in (15cm) deep. So your pot should be at least 10in (25cm) tall.

SUMMARY: Choose a pot with drainage holes. Make sure the pot is big enough to insulate the bulbs. Select a high-quality potting mix. Pick a pot tall and wide enough to accommodate your bulb type.

INPUT ARTICLE: Article: While trying to make her jealous by mentioning your ex or flirting with other girls on social media may seem like a good way to get her attention, a confident girl isn't going to feel threatened by other girls. In fact, she's more likely to be annoyed so the ploy will probably backfire on you anyway. It's inevitable that past relationships will come up in conversation when you're dating someone -- and that's okay. It only becomes a problem if you're trying to use your ex to get a rise out of your current girlfriend. Because she doesn't usually get jealous or irrational, a confident girl isn't going to understand if you do. Don't try to go through her phone when she's not looking or guess her social media passwords so you can go through her accounts. Instead, try to be confident in your relationship and trust your girlfriend. If you're concerned that there is a problem in your relationship, such as her relationship with an ex, just ask her about it. She'll appreciate the direct approach, and is more likely to be honest with you. When it comes to making decisions in the relationship, a confident girl isn't going to want to do all the work herself. She's going to expect you to know what you want and be able to express that clearly. Even when it comes to a simple decision, such as where you should go for dinner, don't say, "I don't know" or "I don't care." Offer up a concrete suggestion, so the two of you can make a decision together. Just because a girl is confident doesn't mean that she doesn't like to hear about her strengths from other people sometimes, so don't let those things go unsaid. Be supportive and tell her about the things you like best about her on a regular basis. Don't limit your compliments to her physical appearance. Sure, she'll appreciate hearing that she's pretty, but she likely wants to be valued as a complete person. Compliment her intelligence, strength, kindness, and other positive qualities as often as you tell her that she looks beautiful in a certain dress.

SUMMARY: Don't play games. Control your insecurities. Be decisive. Offer compliments.

INPUT ARTICLE: Article: Your logo and slogan go hand in hand. A slogan works best when it is accompanied by a logo. Your logo should be clear and easy for your audience to understand. Your slogan should be once sentence or less. Have another person review your logo to see if it makes sense. If it takes a long time to understand it or figure out what it is, you need to change it. If you are trying to convey that you are trustworthy and reliable your slogan might be "A clean you can trust." If you are trying to convey the versatility of the services you offer, you may say, "No mess is too small" or "There's not any mess we can't handle." Your business card should appeal to your target audience and reflect your personal style. You may take a look at other cleaning professionals to see what cards are standard for your industry. No matter what design you choose, your business card should have the following information: Your name Title of company Address Phone number E-mail address Website Your flyer should be brief, eye-catching, and to the point. Draw your customers in with a catchy headline (e.g. No time to clean? Let us take care of it!). Focus on the information that your customers need to know such as the benefits of your business, any special promotions, why your business is better than the competition, and your contact information. If you do not want to create a flyer from scratch, there are many templates available online. Remember to appeal to your target audience. Use a font that is easy to read and speak directly to your customers by using the word "you" in your flyer. If you plan to contact higher income families, you may post flyers in high-income neighborhoods with small children. If you are looking for busy adults, you may post your residential cleaning services in the business district. Direct mail is good for targeting a certain neighborhood or geographic area. You can either mail out advertisements yourself or use a direct mail advertising company. The United States Postal Service has a direct mail delivery service that allows you to choose an area based on demographic data. This is a more affordable than going through a company. A postcard is best. Present an offer, coupon, or incentive to use the services. You may say, "Mention this postcard and receive 10% off your next appointment." Keep track of the number of customers you receive based on this method. You may decide to discontinue or keep using it depending on how successful it is. You may also use flyers for direct mail, but they will be more expensive. Your local SBDC offers free research and advisory services. This gives you access to local market and demographic research reports that are specific to your business. Visit the SBDC website to find your local office. This is a great tool to use so you do not have to conduct a ton of market research on your own. The SBDC can also provide information about other suppliers in your area.

SUMMARY:
Brand your business with a slogan and logo. Create a business card. Create a flyer. Use direct mail. Contact your local Small Business Development Center Business (SBDC) Advisor.