In this task, you are given a question and a context passage. You have to answer the question based on the given passage.

Q: What benefits outside the show do the high end sponsors enjoy?, Context: The dominance of American Idol in the ratings had made it the most profitable show in U.S. TV for many years. The show was estimated to generate $900 million for the year 2004 through sales of TV ads, albums, merchandise and concert tickets. By season seven, the show was estimated to earn around $900 million from its ad revenue alone, not including ancillary sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. American Idol also partnered with Disney in its theme park attraction The American Idol Experience.

A: rights to feature "Idol" branding on their packaging, products and marketing programs
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Q: What is the second distance given in the text in km, Context: The most dense rail network in Europe of 5,063 km (3,146 mi) carries over 350 million passengers annually. In 2007, each Swiss citizen travelled on average 2,258 km (1,403 mi) by rail, which makes them the keenest rail users. The network is administered mainly by the Federal Railways, except in Graubunden, where the 366 km (227 mi) narrow gauge railway is operated by the Rhaetian Railways and includes some World Heritage lines. The building of new railway base tunnels through the Alps is under way to reduce the time of travel between north and south through the AlpTransit project.

A: 2,258 km
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Q: Where did Eisenhower work for some period of his life?, Context: In 1948, Eisenhower became President of Columbia University, an Ivy League university in New York City. The assignment was described as not being a good fit in either direction. During that year Eisenhower's memoir, Crusade in Europe, was published. Critics regarded it as one of the finest U.S. military memoirs, and it was a major financial success as well. Eisenhower's profit on the book was substantially aided by an unprecedented ruling by the U.S. Department of the Treasury that Eisenhower was not a professional writer, but rather, marketing the lifetime asset of his experiences, and thus he only had to pay capital gains tax on his $635,000 advance instead of the much higher personal tax rate. This ruling saved Eisenhower about $400,000.

A:
New York City
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