Read the following paragraph and extract the answer for the question: What is the last name of the writer who when writing about the video that spawned a dance craze noted that "sometimes the best creations are also the simplest"? Although the video for "Single Ladies" was the cheapest and quickest of all her videos to produce, Beyonce felt that it ended up being "the most iconic ... something special". It spawned a dance craze and inspired thousands of imitations all over the world, many of which were posted on YouTube. In an interview with MTV, Beyonce expressed her appreciation of the public's response to the video, and stated that she had spent much time watching several of these parodies: "It's beautiful to feel you touch people and bring a song to life with a video." Nava also expressed his surprise at the positive reception of the video, and attributed its success to the video's understated, less-is-more approach. In an interview with Chandler Levack for Eye Weekly, Toronto director Scott Cudmore stated that the Internet age has impacted the way music videos are made, as well as perceived by an audience. Although Cudmore believes that the music video as a medium is "disappearing ... from the mainstream public eye", he accredited "Single Ladies" with its resurgence, and stated that after the video appeared on the Internet, people began to "consciously look for music videos because of its art".The music video has won several awards and accolades. It was voted Best Dance Routine in the 2008 Popjustice Readers' Poll; and won Video of the Year becoming the first black and white music video since Don Henley's The Boys of Summer, Best Choreography, and Best Editing at the 2009 MTV Video Music Awards. The song also won Best Video at the 2009 MTV Europe Music Awards, the 2009 MOBO Awards, and the 2009 BET Awards. The video has also received many nominations: Best Video in the 2009 Popjustice Readers Polls (placed 4th); nine (including the three that it won) in the 2009 MTV Video Music Awards; Best International Artist Video at the 2009 MuchMusic Video Awards (losing to Lady Gaga's "Poker Face"); Outstanding Music Video at the 2009 NAACP Image Awards; and two at the 2009 MTV Australia Awards for Best Video and Best Moves. The video was...
The answer to this question is:
Suddath