You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

Category: CURRENT AMERICAN BUSINESS
Clue: This co.'s name is a variation on a word coined by Milton Sirotta & used in the book "Mathematics and the Imagination"
google, inc.