Wedidtheresearchandlookedatwhatsimulationcoulddo.Wepilotedit,itworkedreallywellandwe'vebuiltonthat.Wefeelwe'recomingatitinadifferentway,andaddingvaluebecausewe'renotduplicatingwhatotherpeoplearedoing."
What's a sentence that uses these characters?
We did the research and looked at what simulation could do. We piloted it, it worked really well and we've built on that. We feel we're coming at it in a different way, and adding value because we're not duplicating what other people are doing."