Article: A market analysis can be complex or simple. Tailor it to your audience. For example, if you are seeking investors, then they will need more detail than if the business plan is solely for internal usehowever, don't overdo it. Include demographic information such as their age, income, location, gender, etc. Also describe their buying habits and hobbies. For example, if you are running a children's clothing boutique, then your target consumer might be stay-at-home moms who are middle class. Many businesses target multiple market segments. For example, a coffee shop might target people who work within a five mile radius as well as teens and the elderly who drink coffee. However, be realistic when identifying your market segments. Not everyone in the world is a potential customer. Your products or services should meet a consumer need. For example, a children's clothing boutique meets the needs of parents who want to dress their children in unique outfits. Sometimes, a need only arises after you've created your business. However, it will be difficult to get investors in this situation. For example, you might describe the need for children's clothing this way: "Increasingly, young parents want to establish their children's individual identify from an early age. Just as clothes make the person, a child's clothing plays a key part in how others perceive themand their parents. The unique outfits at Kid's Couture LLC will let status-conscious parents nurture their child's individuality." Offer a birds-eye view of your industry. How fast has the market grown? What is its current size? Provide national and local information. Give the reader some sense of whether this is an emerging market or one that is established. For example, an analysis of the coffee industry might begin, "Coffee consumption in the U.S. has grown at a 2.5% annual growth rate for the past 10 years. The retail coffee industry has grown at twice this speed in northern New England." Markets rarely stand still. You should note any changes that you see. What are the changes in demographics, taste, or customer needs? Are certain products or services gaining traction. For example, young families might be moving into an area. By contrast, a neighbor may be aging as few young people move to it. These trends can affect the success of your business. Identify your competitors' market share and then discuss their strengths and weaknesses. Also explain how you will take advantage of current competitor weaknesses. Usually, you will offer a service that your competitors don't, but you might also provide a different experience. For example, a children's boutique might find that there is no one within driving distance who offers original children's clothing. Instead, the only competitors might be box stores who offer popular brands. A coffee shop might compete by offering a comfortable, at-home atmosphere that brand stores cannot create. You should write the summary last but put it at the front of the market analysis. Provide a capsule summary of the highlights. Generally, the summary can be as short as one paragraph. This summary might be included in a loan application, so it should be as thorough as possible while maintaining brevity. Based on your research and analysis, you might need to change other parts of your business plan. This is not unusualyour initial assumptions might have been wrong. For example, you might need to change your marketing plan based on what you learned about consumer behavior. If your target market doesn't watch television, there's no reason to pay for pricey TV ads. If the demographics of a neighborhood are changing in a way that's bad for your business, you might need to relocate. If your target market has less disposable income than anticipated, you will need to change your pricing strategy.
Question: What is a summary of what this article is about?
Identify your audience. Define your target consumers. Explain what market need you satisfy. Analyze the industry. Identify market trends. Provide a competitive analysis. Draft a short summary of the market analysis. Adjust the other sections of your business plan.

Problem: Article: Use a rag to rub warm water and isopropyl alcohol around the hole to clean off any dirt or grime. Let it dry for a few minutes before continuing. This will help the glue adhere to the rubber. Scrub the edges of the hole with sandpaper until it appears to take on a rougher texture. Remove the insole of the shoe and place a piece of duct tape inside the shoe where the hole is. If the hole does not go all the way through the inside of the shoe, put your finger in the hole and push up to see where the hole is and cover that part with duct tape. Being careful not to touch the adhesive with your bare hands, gently squeeze it into the hole. Make sure the entire hole is filled, and don't worry if there is some overflow. The ice cube will allow you to smooth the surface of the glue without sticking to it. You can also use a tongue depressor or spoon covered with petroleum jelly. Set the shoe so that the sole is facing upwards. Leave it somewhere out of the way where it will be cool and dry. Leave it for at least a full day. Check to see if there is dried glue protruding from the hole or spilling out over the edges. If there is, use 120-grit sandpaper to sand it down until the bottom of the sole is smooth.
Summary: Clean the area around the hole with water and alcohol. Roughen up the edges of the hole with 120-grit sandpaper. Put duct tape over the inside of the shoe above the hole. Fill the hole with shoe sole adhesive. Use an ice cube to smooth the surface of the adhesive. Let the shoe dry for 24 hours with the sole turned up. Sand down any dried adhesive that overflowed from the hole.

Locate the shutoff valve in back of the toilet, connected to a pipe coming out of the wall. Turn this valve clockwise as far as you can to turn the water off. Make the mark at the highest point where the water in the back of the tank reaches. This will help you to determine whether the water in the tank rises or falls over time. For best results, use a sharpie; a pencil mark will work, but it may be washed away if the water rises. Add 1 dye tablet or 10 drops of food coloring to the water in the tank. Dyeing the water this way will allow you to see whether the water in the tank is leaking into the toilet bowl. You can normally purchase water dye tablets from your local water provider. Be sure to wait at least 10 minutes so that the water in the tank will completely change color. If the water in the bowl has any trace of the dye you put in the tank, the water in the tank has leaked into the bowl. This means the cause of your leak is a faulty flush valve. If you have a damaged flush valve, it will have to be replaced. If the water has risen, this means there's probably something wrong with the fill valve. If the water has gone down, there's a probably a leak in your flush valve. If the water level has gone up, check to see if there's any water in the overflow tube. This would also indicate that the fill valve is leaking and overflowing the water in the tank. If dyed water has seeped out from the bottom of the tank and onto the floor, this means it's probably a leaky gasket. If dyed water has come out of the body of the tank, the tank itself may be cracked. Unfortunately, if the tank is cracked, it will have to be completely replaced.
++++++++++
One-sentence summary --
Turn off the water supply to the toilet. Mark the water level in the tank with a marker or a pencil. Add coloring or food dye to the water and wait 10 minutes. Check the water in the toilet bowl to see if it's changed color. Look to see if the water level in the tank has gone up or down. Check if the dyed water from the tank has leaked onto the floor.