You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

[EX Q]: Category: DEMOGRAPHICS
Clue: In 2005 the World Health Organization appropriately decided to stop hiring people who do this
[EX A]: smoke

[EX Q]: Category: SPORTS BUSINESS
Clue: In 1993 this man said, "What Phil & Nike have done is turn me into a dream"
[EX A]: michael jordan

[EX Q]: Category: AFI LIFE ACHIEVEMENT AWARDS
Clue: They're the only father & son to receive the AFI's Life Achievement Award-- dad in 1991, son in 2009
[EX A]:
kirk douglas and michael douglas