In this task, you're given a context passage. Your job is to generate relevant questions that can be answered by directly referring to the passage.

Example input: Tracy slept awkwardly on their new bed and was having some pain, so Tracy cracked her neck.
Example output: What did Tracy do with her neck?
Example explanation: The question asked is relevant and can be directly answered by referring to the phrase "so Tracy cracked her neck" from the passage.
Q: Each banner represents on of the 5 areas of focus . Most churches have areas of focus , core values , mission / purpose statements , but these guys really put this into practice . Even as an outsider I was able to discern quickly what matters most to this church . Communicating , to an outsider , that which is the very most important thing can be very challenging in church work .
A:
Why would the church want to communicate their values to an outsider ?