Read the following article and select the best answer. Article: We Chat, the Chinese social media smartphone app, saw an increase in user numbers of 41 per cent year on year to 500m at the end of 2014, in a sign that parent company Tencent is extending its reach for the mobile internet. Revenue grew 24 per cent to Rmb20.98billion, slightly higher than forecasts, driven mainly by online gaming revenues. It is unclear how much WeChat contributed to Tencent's revenues but the app's growth is a strong indicator of the company's long-term health as it tries to adjust its business to be more suitable for mobile devices. "We extended our leadership in games and online media, and made breakthroughs in emerging platforms such as online security . . . and mobile payments," Ma Huateng, Tencent chairman, said in a statement. WeChat is the second highest ranked app in China, behind QQ, Tencent's other chatting app, which claimed to have 815m registered monthly users at the end of 2014. However, that figure is more than the total number of internet users in China, which the government puts at 640million. Tencent has been unwilling to earn money through WeChat by flooding it with advertising, which could reduce efforts to increase the user base. But this is expected to change. Some analysts predicted that advertising would be introduced on later this year. Early attempts to test ads on the service have not always gone smoothly. After a BMW ad was introduced on some users' feeds in January, many users complained of "discrimination" by Tencent's data mining algorithm. They said it unfairly considered them as not wealthy or successful enough to view the sought-after BMW ad. Question: What can we learn from the passage? - WeChat contributed most to Tencent's profits. - WeChat is ranked behind app QQ in China. - Tencent wants to earn more through QQ - More advertising would not be introduced later this year.
WeChat is ranked behind app QQ in China.

Read the following article and select the best answer. Article: Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required. Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign. Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers' speeding power. Finally, the owner accepted his idea. The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers. Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover . These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated. Question: What was Pearson's achievement as a CEO? - He managed to pay off Sparrow's debts. - He made Sparrow much more competitive - He helped Sparrow take over a company - He improved the welfare of Sparrow employees
He made Sparrow much more competitive

Q: Read the following article and select the best answer. Article: A Paul Zindel's death on March 27,2003 ended the brilliant life of a famous writer. Not only did Paul Zindel win a Pulitzer Prize as well as an Obie Prize for his 1970 play The Effect of Gamma Rays on Man-in-the-Moon Marigolds, but he was one of the earliest writers in the field of contemporary literature for young adults . The Pigman, published in 1968. is still one of the most well-known and widely-taught novels in the genre, the American Library Association has named it one of the 100 Best of the Best books for Young Adults published between 1967 and 1992, and Zindel's autobiography. The Pigman and Me, was among the 100 Best of the Best Books published for teenagers during the last part of the twentieth century. Six of Zindel's books, in fact, have been voted the Best Books for Young Adults, and most of his recent horror books--such as The Doom Stone and Rats--have been chosen as Quick Picks for Reluctant Young Adult Readers. Clearly, he was a writer who knew how to interest contemporary children. Recognizing that, the American Library Association in 2002 honored Paul Zindel with the Margaret A. Edwards Prize for his lifetime achievements , and later that same year he was presented with the ALAN Prize for his contributions to Young Adult Literature. With his passing, young readers, teachers, and librarians have lost a great friend. Question: When did Paul Zindel win the ALAN Prize? - In 2002 - In 2003 - Between 1967 and 1992 - Between 2002 and 2003
A: In 2002

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Read the following article and select the best answer. Article: My mother celebrates her 90th birthday today. She has asked me to keep it a secret and tell people she is only 89. For some reason she seems to think this sounds better. We really have our share of disagreements, but on this one I stand firm: I think 90 sounds pretty fantastic. My mother says she never thought she would live this long. She was weak and had two near fatal illnesses under the age of 12. And then there was the fear of cancer. Her mother died of breast cancer when my mother was just 17, at a time when there was no such thing as Breast Cancer Awareness Month. When I was 17 years old, I was worried that my life would parallel hers. I never shared my fears. Instead I would lie awake at night in my bed with the yellow and orange flowered bedspread she had made for me, counting how much time we had left together. What I didn't know until years later was that she had had the same fear. She told me how she would write away for every piece of information she could find on how to prevent the fatal disease until my father made her stop. He told her she had to relax and stop worrying so much. She was going to be OK. He was right. And one October, many years into the future, we would celebrate her 90th birthday. My mother is the reason I live the life I do. Her fierceness and independence was how I learned to walk the path I have chosen. She was always a forward thinker, reading up on what's new and willing to try something different. She taught me kindness and to look out for those less fortunate than us. When Dad died far too young, my mother was the one who sat me down the afternoon after the funeral and told me life would go on, and that as hard as it was to imagine, I would be happy again. She helped me to understand that death was a part of life we could never escape and we must learn to accept it. Our roles have changed in recent years. She turns to me for help now. She asks me what to do. She is the one to call me when she is worried or concerned or needs help with something. I am the one who... Question: The author's mother never thought she could live a long life because of . - her bad temper - her unhealthy diet - her unhappy family - her poor health and her mother's death
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her poor health and her mother's death