Problem: Article: No matter what you hope to spread to the masses, you need to know as much about it as possible before you start telling others about it. This is true of any cause, event, business, or other activity. When you're dealing with an external cause, gather all the facts and figures you'll need to persuade others to care about it as much as you do. If you're spreading the word about a business or event you started, prepare to answer questions about why your work warrants attention. In many cases, there are already related communities and resources in existence. Find out if you can use these resources to spread your own specific message to the masses. For example, join communities made up of other people who fight for your cause or work in a similar trade. Even if you cannot use these resources to spread your message to the general masses, you might at least be able to spread the word to those within these related communities. People are more likely to pay attention when they'll get something from it. Similarly, people are also more likely to spread the word to others if they'll benefit from doing so. Encourage people to act quickly by offering an incentive limited by time or quantity. For example, the cost of your product, service, or event tickets might be cut to 50% for anyone who purchases by the end of the week or for the first 25 customers. Encourage your current contacts to help you reach more people by offer referral incentives. Tell your contacts that they have the opportunity to win a prize if they share your link on Facebook or Twitter. Alternatively, offer a 15% discount on an existing customer's next purchase for every successful referral. You might have more success reaching the masses if you focus your efforts during a period of time when the masses are most likely to listen. Consider community events and activities. If your city hosts a popular event, consider advertising during that event. Try pitching your business or cause during different holidays. For instance, people might be more interested in purchasing a novelty gift around a major gift-giving holiday than they would be during the rest of the year.
Summary: Inform yourself. Piggyback on existing resources. Offer incentives. Time it right.

Problem: Article: Make a statement, then add "i.e." to explain, specify, or describe what you just said in another way: The elephant is a pachyderm, i.e., a large animal with thick skin and nails on feet resembling hooves. I went to my least favorite place (i.e., the dentist). Note that what follows "i.e." is often a further explanation. This can also be a metaphor. If you substitute "i.e." with "in other words" the sentences still make sense. If you plug in "for example" they do not. Think of what precedes "e.g." as a category, and what follows it as something (or a few things) that would fall into that category (but not everything in that category): Buy some vegetables, e.g., carrots. I like power metal (e.g., Firewind, Iced Earth, Sonata Arctica). Observe how using "i.e." wouldn't make sense in these examples. "Carrots" is not another way to describe vegetables in general, it is just one of the many foods that are considered to be vegetables. If you wanted to use "i.e." you would write "Buy some vegetables, i.e., the edible part of any plant." Likewise, the bands given are examples of power metal, but not a description. If you were using "i.e." you would write something like "I like power metal, i.e., fast metal with symphonic elements and epic themes." It's common to use the abbreviations e.g. and i.e. when adding a parenthetical statement, such as a clarification or explanation. However, if the clarification or explanation is part of the main sentence, spell out the phrase that is appropriate to your meaning instead. For example, if you're writing a paper and want to provide some examples of sources that argue a particular point, use e.g.: "Some studies (e.g., Smith, 2015; Yao, 1999) support this assertion, while others -- for example, Abdullah's (2013) research on pizza and topping choice -- disagree." Use i.e. to provide short clarifications and a phrase to provide longer or more detailed clarifications: "In our research we altered the order of image display (i.e., first, second, or third) as well as their color scheme, that is, whether we had applied a blue or green filter." Substantial confusion exists surrounding i.e. and e.g., even amongst highly educated readers. If you think that your readers may not understand what the abbreviation is used to signal, skip it and use a clarifying phrase instead.
Summary: Use "i.e." to paraphrase. Use "e.g." before giving one or more examples. Use e.g. and i.e. in short comments. Consider your audience.

Problem: Article: A typical paper will have two-three sub topics for support. These will be stated at the start of each body paragraph, and also in your thesis. You already have your topic sentence, which is your claim. Now, use textual support and other data to prove this claim. Use books, the internet, and even videos to support your topic sentence. The commentary is the main part of any writing piece. Write your reaction to the support you have just provided. Include your opinions and beliefs about the topic.
Summary:
Add your topic sentences. Include claims, evidence, and commentary. Add your view to the end of the paragraph.