Q: Social media is a pretty cheap way of staying engaged with your consumers. Create a Twitter account and a Facebook page, at a minimum. You can also create a Facebook group around a theme instead your business. For example, a massage parlor might start a Facebook group on "Relaxation Tips for Men." Remember to use consistent branding on your social media accounts. For example, your logo should be your profile picture on Twitter. Also put your tagline in your bio. Whoever handles your social media accounts should understand your branding voice. Websites aren't free, but they shouldn't cost a lot. You'll probably pay a couple hundred dollars a year. You can either design the website yourself using Wix or similar programs, or you can hire someone. On your website, you can post client testimonials that support your brand. For example, a massage parlor can have clients testify about how relaxing the massage was. Your website design should also complement the design scheme you use on printed materials. Blogging is a great way to build company loyalty. Your blog should provide value for consumers, such as "do it yourself" articles. For example, if you run a massage parlor, you can upload a video showing people how to give their spouse a massage. Don't blog unless you can upload content regularly, which is key to establishing loyalty. Avoid only communicating digitally. Instead, host events for your customers that help further the brand you are creating. For example, a designer of maternity clothes can host a baby shower for a group of customers. You'll only pay for snacks and possibly rental space. At the event, you can also hand out giftsperhaps, your new clothing line for babies. As a business owner, you're already a semi-expert in your industry. Reporters constantly need people to give them quotes to use in stories, so you should cultivate these relationships. A mention in a newspaper article will increase your brand's visibility. Sign up at helpareporter.com. At the website, you'll enter your information as a possible source reporters can contact. Also be proactive at making contacts. Read stories about your industry and send emails to the reporters congratulating them on their great article. They'll remember you.
A: Use social media. Create a website. Blog. Host events for customers. Help out a reporter.

Q: Wait until the leaves are "true leaves," or fully matured. At that point, the root system will have grown too large to continue sitting in a shallow tray. You no longer have to seed starting mix, but the potting mix you do use should be light. Look for mixes that are made of part soil and part peat, part perlite. Peat moss is a non-renewable resource, so it's best to use coir dust instead, if possible. Do not use vermiculite, which may contain asbestos, even when the label doesn't say so. The pot for each plant should be at least 2 inches (5 cm) in diameter. Alternatively, you can also use a larger pot or division-free tray and space multiple lavender plants in the tray 2 inches (5 cm) apart from one another. Use a small amount of granular slow-release fertilizer that contains balanced proportions of nitrogen, phosphorus, and potassium. Dig a small hole in the fresh growing media that is about as big as the compartment the lavender presently sits in. Gently pry the lavender out of its original container and transplant it into the new hole, packing the soil around it to keep it firmly fixed in place. The plants must reach a height of 3 inches (7.6 cm) before they can be transplanted to their final location, but they should still only have a single stem. This could take anywhere from one to three months. Place your pots outdoors in partial shade or partial sun for a few hours at a time, increasing the time outdoors a little each day. Do this for about one week, just long enough for the lavender to have time to adapt to outdoor conditions. This is a process called "hardening off." Lavender plants do best when grown in full sun. Shaded areas tend to be soggier, and soggy soil can invite fungi that will destroy the plant. Chop the soil up with a trowel or digging fork to loosen it and mix in a healthy dose of compost. Compost has uneven particles, creating looser soil and making it easier for roots to stretch out. Additionally, the loose soil allows the water to flow freely. Check the soil of the pH after adding compost. The soil pH should rest between 6 and 8, and preferably between 6.5 and 7.5 for best results. If soil pH is too low, mix in agricultural lime. If it is too high, add a small amount of plant litter pine sawdust. If your area has a damp winter or spring, you need to plant your lavender on a mound. When you dig out your hole, mix gravel into the soil at the bottom, beneath the root ball. If your lavender's roots stay wet during the winter, it'll die. Dig a hole that is as deep as the container the plant currently grows in. Remove the plant from its pot, using a garden trowel to carefully slide it out, and plant the lavender into the new hole.
A: Make the first transplant after lavender gets several sets of leaves. Fill a larger container with well-drained potting mix. Mix a little fertilizer into the soil. Place the lavender into the prepared pot. Allow the lavender to continue growing. Expose the lavender to outdoor conditions slowly. Choose a sunny location. Prepare the garden soil. Transplant the lavender plants 12 to 24 inches (30 1/2 to 61 cm) apart.

Q: When finished, dry off with clean paper towels. If necessary, alcohol hand sanitizer or towelettes may be used instead. Though not always necessary for home irrigation, you can put on disposable latex gloves for extra safety. To prevent infection, only use an unopened, sterile catheter tip syringe unless directed otherwise by your clinician. To make sure that the syringe remains sterile, do not allow the tip of the syringe to touch your skin or any other object. Catheter tip syringes can be purchased at most medical supply stores, drug stores, and supermarkets. They are typically sold in multi-syringe bundles for less than $1 per individual unit. Place the tip of your syringe into a bottle of normal saline solution. Then, pull back on the plunger of the syringe. Continue pulling the plunger until you have filled the syringe with the amount of saline prescribed by your doctor, typically around 10 millilitres (0.35impfloz). Look for saline solutions at most medical supply and drug stores. They typically cost between $4 and $9 per bottle. If you can't afford saline solution, use an unopened bottle of water instead. Do not use homemade saline solutions since they will increase your chances of infection. While handling the bottle of saline solution, you should only touch the outside of the container. Do not get your fingers on the top or inside of the bottle. Remove the syringe from the saline bottle and hold it vertically. Then, tap on the barrel with your knuckles to loosen any air bubbles. Place the syringe back into the bottle, then carefully push the plunger to get rid of the trapped air. If necessary, pull the plunger back again to replace any lost saline. To make sure it stays sterile, place the tip cover included with your syringe onto the catheter tip. If a cover was not included, place the syringe back into its sterile packaging. Set it aside for later use.
A:
Wash your hands with soap and water for at least 15 seconds. Open a new catheter tip syringe. Draw saline into the syringe. Tap the syringe to remove any air bubbles. Cover the syringe and set it to the side.