Read the article and select the best answer. Article: When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was "truth well told." Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas by identified sponsors through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional... Question: Which of the following is considered nontraditional mass media? Options: A: Newspapers. B: The mail. C: Magazines. D: Films.
B

Read the article and select the best answer. Article: What is art? According to one definition, it is the creation of something that appeals to our sense of beauty. This definition may include painting, drawing, sculpture, and architecture, or performing arts such as music and drama. Cultural and historical influences, as well as one's own consciousness of what is aesthetically( )pleasing, play a role in what one believes to be art. To some people, art is the description of an object--- a painting or sculpture of a person, for example. For others, art may be a blank canvas, or a piece of chalk. In order to talk about the different artistic styles that have existed over time, art historians have classified these styles into different periods and organized them in chronological order. The works of art produced within each period mirror the culture and events of that time. The earliest forms of art, from the prehistoric era , include simple cave paintings and figures made from stone. There were followed by the sculptures and carvings of Ancient Civilizations era. Styles of the later Classical era (800 B.C. to 200 A.D.), reflect the culture of the time--- one that favored simplicity and balance. The period of the Middle Ages followed, and was succeeded by a revival of classical styles in the Renaissance era, beginning around 1400. Well-known artists of this time include Michelangelo and da Vinci. One hundred years of Baroque style, and then fifty years of Rococo followed the 200-year Renaissance. The start of the nineteenth century saw the rise of the Premodern era, followed by the Modern era, a period that lasted until 1945. This was followed by Postmodern era that characterizes the present day. In addition to differences in artistic styles between eras, there are also differences within each era. The Postmodern era, for example, has featured innovative artistic styles such as Pop Art ( which includes work by Andy Warhol), Minimalism, and Conceptualism. Since the 1960s, Conceptualism has grown in popularity. This style focuses more on the idea or 'concept' of... Question: One of the artistic styles that many people today discuss and arguing about is _ . Options: A: classic style B: Conceptualism C: Pop art D: Baroque style
B

Q: Read the article and select the best answer. Article: The communication union Head of Research Salary:PS55.271 We are looking for a Head of Research to manage the CWU Research Department and Information Centre. You would be required to exercise control of all research work of the department and manage a team of three researchers and four support staff. The person appointed would be expected to carry out research work of a strategic nature across the range of businesses in which the CWU has or seeks membership and to contribute to the strategic thinking and direction of the union as a whole. You will need: proven line management skills, especially in managing and motivating a team; good research skills, holding a good degree in a related subject or other similar experience; a high level of mathematical and calculating skills; the ability to produce high quality work under pressure; a commitment to and knowledge of the trade union movement and social democratic politics; and knowledge and/ or experience of the postal and/ or telecommunications industry. To apply, please request an application pack by emailing _ .org or by telephoning HR( Human Resources ) on 020 8971 7482. When applying please state your source. Closing Date for Applications: 4thAugust 2010 Anticipated interview date: 17thAugust 2010 No agencies please Question: In which column of a newspaper could we find this advertisement? Options: A: Arts. B: Sales. C: Jobs. D: News.
A: C

*Question*
Read the article and select the best answer. Article: This was no ordinary class. The students who came together were all science or engineering professors at Cornell University. They had interrupted their research to accept an invitation to take part in an unusual experiment: "an interesting week of poetry." This class was part of a study to answer the questions: Why is science difficult for many nonscience students? What can teachers learn about teaching if they take a class that is not in their field? The students in the poetry class listened to lectures and took notes. They had reading tasks and had to write three short papers. All students noticed one thing - the importance of spoken words. In science and engineering classes, the instructors put tables and drawings on the blackboard. But in this poetry class, the instructors just talked. They didn't write anything on the board. The scientists and engineers noticed one similarity between science and poetry. In both subjects, students need to find layers of meaning . Some layers are simple, clean, and on the surface; other layers are deeper and more difficult. This search for different levels of meaning doesn't happen much in undergraduate science classes, but it is important later, in graduate school. And it is always important in humanities . Both the poetry instructors and their students learned something about teaching from this experience. One poetry instructor, for example, now sees the importance of using informative as he teaches. Most of the scientists agreed on several points. First, humanities classes might help science students to see patterns and decide which information is important. Second, the poetry class was fun. One engineer decided, "We need to change the way we teach engineering to make to make it an enjoyable experience for students." But perhaps the most important result of the experience was this; All of the professors began to think about how they teach and how they cam teach better. Question: What do we know about this unusual class? Options: A: The teachers did lots of writing on the board B: The teacher were invited to attend several lectures. C: The student were professors from a university D: The students were studying science and humanities.
**Answer**
C