The Datek Difference Looking to save customized Streamer real-time quote screens onto your desktop? Our new Quick Launch feature lets the desktop you trade from be as individual as you are. Quick Launch The Learning Curve Want professionals to choose stocks for you in a diversified portfolio? That's the whole idea behind cost-efficient Exchange-Traded Funds. Learn more about this managed approach to investing. The Flexibility of Exchange Traded Funds Customer Corner A welcomed streamlining now makes it that much easier to apply for options* trading at Datek. The recent introduction of NASD Rule 2520 means that your Datek account information may now include your day trading buying power and you stock buying power. Learn which is which and where this information appears on screen. Customer Corner News & Views No speech or joke can be great unless it finds a receptive audience. The same, of course, is true for the products or services that a company bets the store on. Check out Datek's perspective on this phenomenon -- and on a once-mighty "household name" whose time has

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Datek's November Insite