Back sleeping is safer for your baby, but there may be other hazards in your baby's crib that you will want to remove before you lay her down. Remove any soft, fluffy toys, pillows, or other objects in the crib. When using a blanket, make sure that all of the edges of the blanket are tucked under the mattress. Other things to remove from the crib include: Ties Bands Headbands Toys Rings Decorations Any objects that may get tangled around your baby and/or pose a choking hazard A musical mobile may help to make your baby more interested in staying on his back and help to soothe him to sleep as well. Find a musical mobile that plays music and has some interesting objects or lights for him to look at as well. This should help to soothe your baby so that he will fall asleep on his back. Dimming the lights can help to calm your baby and may make it easier for her to fall asleep on her back. Darkness is ideal, but you can turn on a night light or a small table lamp that is placed on the opposite side of your baby's room. Make sure that there are no TV or computer screens on in your baby's room. These screens produce "blue" light that interferes with sleep. A temperature of about 65C (18.3C) is ideal for sleeping. Check the thermostat in your house and try adjusting it to about 65F (18.3C). This temperature may help to create a better environment for your baby to fall asleep even if the position is bothering him. Make sure that there are no drafts that might make your baby too cold.

Summary: Remove unsafe items from your baby's crib. Provide a soothing musical mobile. Turn the lights down low before bedtime. Lower or raise the temperature.

Guarantee the quality of your products and services. If you believe in them enough to guarantee satisfaction, potential clients may be more likely try out your salon and current clients may be more likely to stay. You want to attract the broadest potential client base to your salon. Buying advertising space on different media such as newspapers, television, radio, or the web can help you increase your business. Make sure that the advertising you buy fits your needs and remains within the budget you established. Tailor your media coverage based on your location. For example, it's better to advertise in a larger local newspaper with broader circulation than in a news journal specifically written for your town. People are increasingly getting information from social media accounts. Setting up Facebook, Instagram, and Twitter accounts can help advertise your salon and its services. Write posts about specials or events happening in your salon. Post pictures of clients and use hashtags to increase your visibility. Offer discounts to those happy customers who stop by to give reviews. In case of bad reviews, listen to the complaints of unsatisfied customers and try to work upon them. Interact with your customers on a regular basis. Staying in regular contact with your target markets by email or regular mail will keep your salon name readily available. It can also direct clients and potential customers to your media accounts or actual salon. For example, you can write a bi-monthly newsletter, but make sure to keep your information concise and the sales pitch at a minimum. Develop different specials or offers for clients that do not decrease your profits. Giving people an incentive can attract them to try out or return to your salon. Think of something inexpensive, but effective at enticing possible clients. For example, offer a free travel size hair product or a manicure on for birthdays. You can also offer a discount to first time clients or on slower business days. Christmas is the time when everyone looks for offers and discounts. You can take advantage of the Christmas holiday by giving your customers special Christmas offers and discounts. This will help in attracting new as well as existing customers. Beauty salons rely heavily on word-of-mouth advertising. Train employees how to build clientele through referrals and client relationships. Give a discount or upgrade on later visit to clients who refer a friend. Be sure your business cards, media sites, and ads mention how clients can "friend" you on social media sites. Mention the benefits of being a friend of your beauty salon and consider coupling this with sweepstakes and daily deals offered only through your social media sites. Develop incentive programs for referrals. For example, you can run a contest for clients who refer the most new customers by rewarding them a free service of their choice. Use other businesses to advertise your salon. You can work out a system where other local businesses display your business cards in their office in exchange for putting theirs in your salon. You can also consider running promotions with other businesses. For example, you and a local restaurant could offer discounts for visiting both locations. Host special events with other businesses to help defray costs. You could hold a sidewalk sale or a sponsor charity event with a partner business to help draw clients to both companies. Partnering with large, national or international brands can also attract customers. This can help increase your exposure through various types of media. For example, if you sell specific products, make sure the company places your salon name on their site telling under "available at these salons". Selling a small selection of branded merchandise such as clothing or practical items like combs or brushes can increase exposure in your area. Make sure to keep inventory of these products at a minimum until you know they can sell.

Summary: Guarantee your products and services. Buy advertising space in different media. Promote through social media. Write monthly or quarterly informational newsletters. Offer specials to potential and current customers. Encourage client referrals. Partner with other businesses. Partner with national brands. Sell branded merchandise.

Your comfort is your top priority. Avoid wearing anything that is tight around your stomach while you are having contractionsthis will only increase the pain. Tight clothing can also keep you from finding a comfortable laboring position, and it may make it even harder to change into a nightgown if you are having strong contractions. Make sure that it is not too longknee-length is good. A long gown can become a problem during labor and delivery: it could get in the way of your fetal monitoring or the birth of the baby. Also, make sure that any gown you choose is not too short. The A-line dress is very popular for labor; momos, maxis, and nighties also work well. While you are still in the early stages of laborbefore you actually start the delivery processyou may want to stay covered up so that you don't feel exposed. If you plan to breastfeed right after the birth, make sure that your nightgown buttons down the front at least enough to fully expose your breast. This may be loose and comfortable, and it can give you extra emotional support. Make sure that it's an old shirt, or something non-essentialthere's a chance that you will stain or rip any clothing that you wear. This will allow you to move around between contractions to maximize comfort and support effective breathing. As labor drags on, you may want to remove your bottoms to allow for examinations and fluid discharge. Wear something that you don't care too much about. Things could get messy. Remember that other people will be there. Consider how much skin you are comfortable showing. Many women prefer to go bare, especially for water births. You may find that you feel more comfortable and less restricted without clothing sticking to your sweaty body. You don't need to decide right away. You can always remove your gown or your bottoms as your labor progresses.
Summary: Wear loose clothing or nothing at all. If you decide to wear a nightgown, make sure it is breathable, loose, and comfortable. Consider wearing a large t-shirt that belongs to your partner. Consider wearing a big t-shirt, a comfortable sports bra, and some loose bottoms. Consider going nude.