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Fill the sink with warm water and a couple of drops of dishwashing liquid. Once these parts come to room temperature, drop them in the water to soak. After they've soaked for a few minutes, scrub them down with a dishcloth in the warm, soapy water. Rinse them thoroughly with clean water and shake off any excess water you can. You should wait for them to come to room temperature because glass shelves could crack if you move them from a freezing environment to a warm one too quickly. Add 1 tablespoon (18 g) of baking soda to 4 cups (0.95L) of water. Dip a rag in the water and wring it out. Use the rag to wipe down the interior of the freezer, including the walls, the door/lid, and the bottom of the freezer. The baking soda will help clean and deodorize the freezer. Get up as much excess moisture in the freezer as you can with a fresh, dry towel. Wipe down the shelves and drawers, too, using a new towel as needed. Let the freezer air dry for 10-15 minutes. Leave the door open and walk away for a little while. When you come back, the freezer and shelves should be completely moisture-free. Any moisture left in the freezer will just turn back into frost. Slide the shelves and drawers back into place if you have them. Turn the freezer back on or plug it back in if you need to. Place any food you saved on the shelves and in the drawers. Throw out any food that you think might have thawed and reached an unsafe temperature, particularly foods like fish.

summary: Wash any shelves and drawers in a sink full of soapy water once they warm up. Wipe the inside of the freezer down with baking soda and water once the ice is gone. Dry the removable parts and the inside of the freezer with a towel. Put everything back in the freezer and turn it back on.

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Pick a solid color t-shirt or a graphic tee, depending on the occasion. A plain t-shirt creates a casual chic look, while a graphic tee looks playful and edgy. For example, you could pair a pale pink t-shirt with a black maxi or a-line skirt for a breezy spring look. For a weekend or festival outfit, wear your favorite band's t-shirt with a black denim skirt. Wearing a crop top gives your entire outfit a fun, summer vibe, even if you're wearing a classic black skirt. Both a cropped t-shirt and a tube top can work with a black skirt. Pick a neutral color to keep things down-to-earth, or choose a bold color or pattern for an eye-catching outfit. For example, you might wear a simple white crop top with a black pencil skirt while going out to brunch. If you were planning to go to a music festival, you might spice up your outfit by picking a leopard print crop top. Both long-sleeved and short-sleeved button-up shirts work with black skirts. Wear your shirt buttoned for a casual chic look, or tie the ends together for a playful style. This type of shirt works best with a pencil or a-line skirt. There are 2 ways you can wear this look. Choose a flannel plaid for an edgy or punk look. Alternatively, pick a preppy plaid for a classic look. You might look like you're drowning in fabric if you wear this kind of top with a maxi skirt because both pieces are loose. Flats work great for a feminine or casual chic style. Similarly, sandals work great for spring and summer day and weekend looks. If you'd like to dress down your skirt, wear fashion sneakers like Converse or Keds to complete your outfit. For instance, you might wear a pair of Converse low tops with a black denim skirt and graphic tee. Alternatively, pair a white tube top and a black pencil skirt with leopard print ballet flats or shiny gold sandals. Skip the diamonds and gemstones if you're going for a casual look. Instead, layer long necklaces, choose a chunky plastic bracelet or necklace, or stick to a simple chain. Minimal accessories will help you achieve the perfect day or weekend look! For instance, wear long beaded necklaces with a black maxi skirt and t-shirt to create a boho vibe. If you're wearing a crop top, you might pick a choker or chunky plastic beads.

summary: Wear a t-shirt on top for a dressed down look. Pair a crop top with your black pencil or maxi skirt for a weekend look. Opt for a plaid or chambray shirt for a relaxed style. Choose flats, sandals, or fashion sneakers for a casual look. Accessorize with costume jewelry or simple pieces.

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What are the five or six defining features of your industry? Read industry publications or online articles for help, and write up a list of words. These words can help you come up with a brand name. For example, the following buzzwords might describe the tech industry: agile, explosive, change, connect. Come up with a list of adjectives you want consumers to associate with your brand name. These adjectives can be your company's values or the emotions and experiences you want consumers to have. For example, an auto body shop might want consumers to feel relief, transparency, speed, and dependability. A new tech startup might want consumers to experience connection, curiosity, and excitement. Who are you trying to appeal to? Identify your ideal consumer's style, income, interests, and level of sophistication. Young millennials and members of Generation Z will be drawn to different brands than their parents and grandparents. Furthermore, high-income people probably have different tastes than lower-income people. Avoid generalities. Not all millennials are hip and edgy. For example, you might be trying to appeal to young mothers. In that situation, your audience might be fresh, optimistic, stylish, and seeking stability. Look at your list of adjectives. Do they share something in common? Find a common thread and use that as your brand name. Your name can't be a string of adjectives. For example, the adjectives for a children's clothing shop might be "optimistic," "growing," and "new," all of which suggest new beginnings and a bright future. "Sunrise" or "Sunshine" might capture this essence. Your name needs to stand out in the marketplace, particularly on the web. No one can find you if you name yourself "Hammer" or "Elastic." True, Apple is the name of a famous company, but it would be hard for them to break out today without major money spent on marketing. Instead of "Hammer," chose something slightly different: "Crushers." You might combine words to create a name. For example, Groupon combined "group" and "coupon." This is an easy way to pick a unique name that always conveys key information about your brand. Names must be easy to remember, so try to make them as short as possible! Ideally, your name should be one word, though that might not be possible. Instead of "We're Open from Seven to Eleven," one business named itself "7-11." Which would you remember? 7-11 is a great name because it also communicates the company's defining characteristic: they are open from 7 in the morning until 11 at night. Your brand is much more than your business name. It also includes your logo and the color schemes you use on your products, website, and packaging. All of these elements must create a unified impression. For example, you might love the dark blue colors your web designer has used on your website. If so, then "Sunshine" probably isn't a good brand name. Something will need to changeeither the website or your brand name.
summary: Draft a list of industry buzzwords. Identify how you want consumers to see you. Pick four adjectives to describe your target market. Boil your business down to its essence. Choose a unique name. Create a mashup name. Shorten your names. Pick a name that works in harmony with your brand.