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How to use direct mail
Create a direct mail list of existing and potential customers.
Collect names and addresses of current customers by asking them to sign up for drawings, by enrolling them in a frequent shopper program or by keeping a suggestion box on the counter. You can expand your mailing list by purchasing or renting lists from list brokers.
Develop a special offer to entice customers to visit your business and make a purchase. For example, offer a percentage off for bringing in the direct mail piece, an invitation-only sale or coupon books.