What most naturally follows?

How to write program objectives
Begin by brainstorming with a group of people.
Throw out questions like " what does our organization hope to accomplish? " and " where do you see the organization in 10 years? " let people throw out ideas at random.
Remind everyone that no idea is too silly to share, especially when you're brainstorming.
Have someone take notes, or take notes yourself. Try to take notes on a board or large piece of paper where everyone can see what's being said and recorded.