Problem: Article: When you're new to writing ads, it can help to break down other ads and figure out where they went wrong. Find a few bad ads - you'll know they're bad because your first impulse will be to skim right over them - and try to figure out what makes them so ineffective. Is it the headline? The bridge? The tone? Once you've pinpointed what makes the ad bad, think about how you could make it better. Rewrite the ad to make it more effective. Take a look at effective ads, too, and try to determine what makes them great. When you write your own ad, try to make it sound as natural as you can. Write it as though you're saying it to someone else. People are drawn to natural writing - it speaks to them in a way that overly formal, stilted writing just doesn't. Don't be too stiff - you want your audience to feel accepted and understood. Don't be too friendly, either - you could come off sounding fake. No matter where your ad is published, you should keep it short and sweet. People don't have time to read an ad that requires more than about 30 seconds of their attention - or less. They're encountering your ad on their way to doing something else, like reading an article or getting off the train or bus they're riding. Your ad should be interesting enough to make a big impression using very few words. Use short sentences instead of long ones. Longer sentences are difficult to take in in a short period of time. Play with your copy so that you say what you want to say in as few words as possible. It's not necessary to use complete sentences, as long as your message gets across clearly. These days, people want to read reviews and testimonials before buying a product. They aren't usually content to try it out until they're reasonably sure that it has worked for other people. Incorporating a testimonial or two into your ad could be a great way to build trust with your audience right off the bat. Choose a quote from a well-respected customer, if possible. For example, if you're selling a health product, use a quote from a doctor or another health professional. If you're short on space, you can always put testimonials on your website instead of using them in your ad. If you have the opportunity to use an image or video in your advertisement, think carefully about your ad's composition. Having an image will allow you to use fewer words - you won't necessarily need to describe your product's features or state what it does. Instead, Juxtapose the picture or video with an intriguing headline or tagline and your company's URL. Once you have your ad written, record yourself reading it or saying it to someone. Play it back to yourself. Does it sound conversational? Is it compelling? If someone said it to you, would your interest be piqued? Reading it out loud is a good way to spot deficiencies that could cause your ad to fall flat. Go ahead and publish it in a few places to see what kind of reception it gets. Hopefully, you'll see your sales start to increase. You can determine whether new business is a direct result of your ad by asking customers how they heard about your company. If they reference your ad, you know it's working! Don't keep publishing an ad that isn't increasing your sales. Keep rewriting it until you're confident it's actually bring in more business. A poorly-written ad that doesn't represent your company well can actually do more harm than good. After you've used your ad for a few months, keep things fresh by rewriting it to advertise a new product or feature.
Summary: Dissect bad ads. Make it sound natural. Keep it brief. Consider using testimonials. Use graphics wisely. Record yourself saying it aloud. Test your ad. Rewrite it until it works.

INPUT ARTICLE: Article: Apply the sunscreen to your face and body 15 minutes before going outside. Reapply after 2 hours of sun exposure. To provide extra protection against the sun, wear a hat with a brim. Avoid spending too much time outside between 10 am and 3 pm, when the sun is the brightest. Moisturizing is essential to keep skin firm and smooth as you age. Put on a cream or gel every morning and night after you wash your face. Look for moisturizing ingredients, such as: Aloe vera Hyaluronic acid Soy protein Vitamin C Vitamin E Vitamin A You do not need to moisturize your body as often as your face, but it will keep the skin around your stomach, arms, legs, buttocks, and back tight and smooth. Look for lotions with Vitamins A, B5, C, or E. Oils and butters, like avocado oil or shea butter, are also great ingredients for your skin. The best time to put on body lotion is right after a shower because hot water can strip your skin of its natural oils. Apply the lotion over your arms, stomach, legs, and back while your skin is still slightly damp. Some facial exercises may be able to prevent sagging skin around your face. Do these exercises every day after you have applied moisturizer. The moisturizer will prevent you from pulling or tugging your skin. To exercise your jaw, smile without moving your cheeks. Hold it for a few seconds, then release. Do this 10 times. Once you get good at it, you can try just smiling with one side of your mouth. To massage your cheeks, smile as broadly as you can. Then place your fingers on the tops of your cheekbones. Push down for 10 seconds before releasing. Do this 5 times. To prevent neck wattle, hold your neck straight and lean back your head as far as it will go. Once you are in this position, try placing your lower lip over your upper lip. Or, say the letters "O" or "E." Hold this for 10 seconds. Repeat once a day.

SUMMARY: Wear sunscreen with at least 30 SPF every day. Apply a moisturizer to your face and neck twice a day. Massage body lotion into the rest of your body daily. Do facial exercises to reduce jowls.

In one sentence, describe what the following article is about: Some phone apps and browser extensions currently provide access to articles for free. One such app is called Read Across The Aisle and is available on iOS or the Google Chrome desktop browser. On iOS, search for it in the play store. For Chrome, open a new page and click the Apps tab in the upper left corner of the screen to get to the web store. On an Apple device, all you have to do is tap on the icon after it finishes installing. For Chrome, open a new tab. This page displays information on the news websites you've visited. If you do not see this information when opening a new tab on Chrome, turn off the adblockers in your antivirus program or browser extensions list. Find the words "Wall Street Journal" displayed prominently on the page. Tap or click on this link to be taken to the WSJ website. You can't access the website until you sign up for a 7 day trial pass. All you have to do is input your email address. As soon as you do, the site will open up and you can navigate to any article you'd like. This part might be a little annoying, but after 7 days, your trial period will run out. When accessing the site, the email prompt will appear again. Input your email to gain another trial period. Through the app, you can renew your free trial every time it runs out.
Summary:
Download a newspaper reader app or extension. Open the app or extension. Click on the Wall Street Journal link. Enter your email address. Renew your trial subscription every 7 days.