Q: Breathe in and out using your diaphragm (your stomach). When you breathe in, your stomach should expand. When you breathe out, it should go back. Make sure that there is no movement in your chest. Singing from your chest or throat is shallow and unsupported, whereas singing from your diaphragm allows you to use your 'powerhouse' to support the notes you are singing and keep you in tune. Note that you are not actually breathing from your diaphragm, since your diaphragm doesn't hold air. This term is more of a reference to the way your diaphragm moves and responds to proper, controlled breathing. Breathing while singing is different from breathing while talking or resting, which you do without much thought or effort. When singing, you have to pay attention to your breath control and ensure you have plenty of air. Articulating your words clearly, distinctly, and fluently is extremely important while singing. Even if you have an amazing voice, your listeners can't connect with you or your song if they can't understand the words you are saying. Practice a few tongue twisters to help you improve your enunciation: She says she shall sew a sheet. Lesser leather never weathered lesser wetter weather. She stood on the balcony, inexplicably mimicking him hiccupping, and amicably welcoming him home. Paying special attention to the vowels (A, E, I, O, U) can make a tremendous difference in the clarity of your singing. It helps to clearly differentiate the shape of your mouth for each vowel. It may feel silly or exaggerated, but this is one of the best ways to ensure the vowels are prominent and your voice is clear. If you don't focus on your vowels, you may have the tendency to sound like you are mumbling. For instance, "Happy birthday" should sound like "Haaappeee biiirthdaaay" To sing a word that begins with a vowel, imagine adding a tiny bit of an "h" before the vowel and think about arriving at the note from a higher note. This technique, called easy onset, helps to prevent a harsh sound (glottal stop) as well as scooping up to the note. Scales, as boring as they may be, are the best way of getting a clearer, brighter tone. Start with singing the classic solfege scale: do, re, mi, fa, sol, la, ti, do. You can also simply sing, "Ahh" as you sing through the scale. As you work on the scales, practice long notes and short notes, and high tones and low tones. Exaggerate your sounds while practicing your scales. Your mouth should be open wide (but don't over-exaggerate this, as it can lead to tightness in your jaw) and your voice very loud. Try words like "Yeah" and "No." Don't go higher than is comfortable so you don't put too much strain on your vocal cords. Search "practice scales" on YouTube to get access to a variety of videos that will guide you. Set aside 5-10 minutes each day to devote to practicing scales. Think of a song that you know and can sing well. Now replace every word in the song with one of the following words: Mom, Nay, No, Go, Gug. This sort of easy practice can help you enunciate clearly while hitting every note. Experiment with the different words to find which one is easiest for you. Once you find it, try mastering a couple different songs using your chosen word.
A: Control your breathing. Articulate your words clearly so listeners can understand the lyrics. Be very deliberate when enunciating your vowels. Practice scales to see a noticeable improvement in your tone and clarity. Replace the words in a well-known song to help you enunciate clearly.

Article: If you believe that your horse has aural plaque, contact your veterinarian. An examination will confirm that the whitish, flaky sections are in fact ear plaque and not another more serious condition. Your vet will also suggest a course of treatment. Your vet may suggest that you do nothing to treat the plaque. They may also suggest a cream or ask you to bring the horse in so the plaque can be gently shaved off under sedation. Make sure to never remove a plaque or apply a cream to the horse's ears without consulting the vet first. Many veterinarians suggest no treatment for aural plaque in horses. Ear plaques do not bother all horses, so for many horses it is just a cosmetic issue that bothers the owner. Touching or handling the ears may cause more problems for the horse than leaving it alone. Too much handling of the horse's ears when they have ear plaque may cause them to be head shy or sensitive to people being around their ears or face. To help your horse from getting infected or reinfected, find ways to get rid of flies around the horse. You may use a fly repellent spray to keep the flies away. You can try a fly mask with ears. You may also consider placing the horse in a stable during the times when flies are active, which is dawn and dusk. This can also reduce your horse's discomfort because when flies bite the sensitive, infected ears, it can irritate the existing ear plaque that may not hurt or bother the horse otherwise. If the ear plaque isn't bothering your horse, you shouldn't worry about trying to remove the patches of plaque. This can cause more pain for the horse, and increase their ear and head sensitivity. If your horse is in pain, you can discuss with your vet about removing the plaque. If you want to remove the plaque, try softening the scaly patches with baby oil first. Baby wipes are also good for cleaning the ears and removing the flaky debris of aural plaques. Remove the plaque as gently as possible. You can treat the red, pink areas left by the ear plaque with healing ointments. Talk to your vet about a proper ointment to help heal the affected areas.
Question: What is a summary of what this article is about?
Contact your vet. Leave the ear plaque alone. Prevent flies from biting your horse. Discuss any scrubbing or scraping of the ears with your vet.

Q: The positioning statement should encapsulate the primary value of the product or service for the consumer. All your product and marketing decisions for your company brand should align and support your positioning statement. It will act like a roadmap for your company's marketing team and serve as a guidepost for all your marketing plans. Your positioning statement should also identify the target market for the product and how you are going to market the product to that target market. Every product has a "value proposition", which means how much the product is worth to its intended consumer. Your positioning statement should be able to communicate the value proposition of the product and provide a strategy for marketing the product based on its value proposition. Your positioning statement should be written for the average reader and be easy to understand and remember. It should also be written specifically for your target market and make claims that are within reason. Your brand or company should be able to deliver on the promises and commitments made in the position statement. As well, a good position statement will demonstrate how your company will differentiate from other companies and competitors. Your company should be able to "own" its position in the market with this new product, while still being consistent with its existing branding and marketing plan. A good position statement will also leave room for your brand or company to grow into its position in the marketplace. The position statement shouldn't be a closed statement, and should be looking to the future growth of your company, as well as any adjustments or changes that may be made moving forward.
A:
Treat your positioning statement like an internal tool for your company. Identify the target market for the product in the positioning statement. Go for a simple, memorable, and specific position statement.