Definition: This task is about writing a correct answer for the reading comprehension task. Based on the information provided in a given passage, you should identify the shortest continuous text span from the passage that serves as an answer to the given question. Avoid answers that are incorrect or provides incomplete justification for the question.
Input: Passage: AC radio stations may play mainstream music, but they will exclude hip hop, dance tracks, hard rock, and some forms of teen pop, as they are less popular amongst the target demographic of these radio stations, which is intended for an adult audience. AC radio often targets the 2544 age group, the demographic that has received the most attention from advertisers since the 1960s. A common practice in recent years is that many adult contemporary stations play less newer music because they also give ample airtime to hits of the past, so the de-emphasis on new songs slows the progression of the AC chart. Question: When did advertisers begin to focus on the adult contemporary age demographic?
Output:
1960s