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How to increase the bottom line for a coffee shop
Sell your customers high-priced drinks, such as espresso drinks.
Profits on espresso drinks can sometimes be 5 times higher than drip-coffee drinks. Offer your customers a free cappuccino or latte to get them to switch.
Aim for a total of about 30 percent in coffee sales and 70 percent in espresso sales. Put espresso-based drinks at the top of the menu.