When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was "truth well told." Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas by identified sponsors through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional... Which of the following is considered nontraditional mass media? A) Newspapers. B) The mail. C) Magazines. D) Films.
B
Massachusetts-based Merriam-Webster Inc. said "w00t" reflects a new direction in the American language led by a generation raised on video games and mobile phone text-messaging. It's like saying "yay," the dictionary said. "It could be after a triumph or for no reason at all," Merriam-Webster said. Visitors to Merriam-Webster's Web site were invited to vote for one of 20 words and phrases selected from the most frequently looked-up words on the site and submitted by readers. Merriam-Webster President John Morse said "w00t" reflected the growing use of numeric keyboards to type words. "People look for self-evident numeral-letter substitutions: 0 for O; 3 for E; 7 for T; and 4 for A," he said. "This is simply a different and more efficient way of representing the alphabetical character." Online gamers often replace numbers and symbols with letters to form what Merriam-Webster calls an "esoteric computer hacker language" known as "l33t speak." This translates into "leet," which is short for "elite." One Web site, www.thinkgeek.com, already sells T-shirts with the word "w00t" printed on the front. Runner-up was "facebook" as a new verb meaning to add someone to a list of friends on the Web site Facebook.com or to search for people on the social networking site. "Truthiness" was the word of last year picked by Webster. A separate survey of words used in the media and on the Internet by California-based Global Language Monitor produced a different set of winners last week. "Hybrid" took top honors as word of the year with "climate change" the top phrase. Runner-up was "surge," based on the "surge" of 30,000 extra U.S. troops deployed to Iraq since mid-June, followed by the word "Bluetooth," a technology used to connect electronic devices via radio waves. "The English language is becoming more and more a globalized language every year," said Global Language Monitor president Paul Payack, noting that this year's list included words also selected from India, Singapore, China and Australia. According to the passage, which of the following statements is NOTtrue ? A) Merriam-Webster's Web site did the survey of words of the year at least twice. B) The two surveys didn't get the same result of words of the year. C) This year's list included words mainly selected from some Asian countries. D) The top three words of the year produced by California-based Global Language Monitor are Hybrid, surge and Bluetooth.
C
*Question*
This was no ordinary class. The students who came together were all science or engineering professors at Cornell University. They had interrupted their research to accept an invitation to take part in an unusual experiment: "an interesting week of poetry." This class was part of a study to answer the questions: Why is science difficult for many nonscience students? What can teachers learn about teaching if they take a class that is not in their field? The students in the poetry class listened to lectures and took notes. They had reading tasks and had to write three short papers. All students noticed one thing - the importance of spoken words. In science and engineering classes, the instructors put tables and drawings on the blackboard. But in this poetry class, the instructors just talked. They didn't write anything on the board. The scientists and engineers noticed one similarity between science and poetry. In both subjects, students need to find layers of meaning . Some layers are simple, clean, and on the surface; other layers are deeper and more difficult. This search for different levels of meaning doesn't happen much in undergraduate science classes, but it is important later, in graduate school. And it is always important in humanities . Both the poetry instructors and their students learned something about teaching from this experience. One poetry instructor, for example, now sees the importance of using informative as he teaches. Most of the scientists agreed on several points. First, humanities classes might help science students to see patterns and decide which information is important. Second, the poetry class was fun. One engineer decided, "We need to change the way we teach engineering to make to make it an enjoyable experience for students." But perhaps the most important result of the experience was this; All of the professors began to think about how they teach and how they cam teach better. What do we know about this unusual class? A) The teachers did lots of writing on the board B) The teacher were invited to attend several lectures. C) The student were professors from a university D) The students were studying science and humanities.
**Answer**
C