Make a monthly newsletter that tells potential customers something that they may want to share on social media or with their friends. Include social media links and a "Forward to a Friend" button on your HTML email program, such as Mail Chimp. Try a tutorial, expert tips or industry trend information. Ask experts in your company to craft these emails. The best way to increase an email list is to create quality content that is only accessible by people who have an account. The customer will give you their email in exchange for free, valuable content. Create a landing page on which you can capture users and sign up new accounts. Once the account is created, the landing page should lead to the content. You may need to enlist the services of a web programmer to do this. Valuable website content may be in the form of an eBook, video, tutorial, free template or free download. Announce the free content offer on social media sites, your website, monthly emails, in print ads and in Google ads or other links. Start a Facebook, Twitter, Pinterest and/or Instagram account. Share your valuable content and lead people to the landing page on your website. Your email program may provide you with a coded button that will allow people to enter their emails to sign up for your list. If you are sending out valuable content, new people will want to join your list. Create a landing page where people can enter the contest by providing their email. Make sure you have a valuable prize and that you follow contest legal guidelines that are dictated by state commerce agencies. You must keep a schedule of sending valuable information to your email list in order to keep the list growing. Once you are set up to capture emails through your website, social media accounts and email management program, you can move on to more advanced list-building strategies.
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One-sentence summary -- Create valuable email content. Create valuable website content. Use social media to share the valuable content. Post a "Join our Mailing List" box on your homepage and email signatures. Host a contest. Remain consistent.

Q: Remember: headhunters can't give you a job, which means it's not your job to go about the business of impressing them. It's your job to go about the business of proving that you fit the bill for the opening. You need to be upfront and frank with a headhunter when it comes to compensation requirements, your experience level, and the other qualifications for the job. There's little sense in wasting time with opportunities you're inappropriate for. It is important to be well put-together for meetings with headhunters, since you're going to be representing them as much as you'll be representing yourself at the interview. If you look disheveled and like a poor candidate, the company will be less likely to go through that headhunter again. The headhunter's goal is to match people and companies, and you have to have information to do that, but it needs to be summarized and condensed into a manageable and tiny chunk for the headhunter. This includes a good resume, a short blurb, and additional background information from a phone or in-person interview. Recruiters then have a better idea if you fit that client's culture as well as technical requirements. And sometimes the information that you give the recruiter may open up another position that will be an even better fit. Don't expect recruiters to pour over your resume, or even be familiar with it. The average resume gets approximately 5-10 seconds of glance time. Get your headhunter to give you as much information as possible before an interview regarding the company and the people you're interviewing with. Ask your headhunter to confirm how other candidates who have interviewed for the same job you are interviewing for have failed so that you avoid making the same mistakes. If the headhunter has worked with this company before, there may be some helpful information out there. Don't expect a wealth of inside info. It'll be your job to get ahead and figure out how best to sell yourself in the interview. The headhunter can only show you to the river, but can't show you how to drink. Ask for honesty. Lots of headhunters want to provide a variety of candidates for jobs, even if they're unlikely to get it. That's because companies will think more favorably of the headhunter who provides lots of great candidates, compared to someone who provides just one perfect candidate. It's still your job to get the job you want. Again, headhunters aren't there to guide you through the process of applying or getting in touch with the company, figuring out what information you'll need to provide, or other materials. Some headhunters may offer some guidance, but you shouldn't expect it. Remember that it's your responsibility and stay focused on doing it alone. Treat any outside help you get as icing on the cake.
A: Be as honest as possible. Boil down your elevator pitch. Ask for inside information. Stay organized.

Article: Vacuuming removes dust and debris that can cause stains. It can also prevent dirt from getting into the leather when you treat stains. Do this at least twice a month. Use a soft brush attachment to get into crevices. Look carefully at the leather. You may notice that the fibers move in a certain direction. Try to work along the direction of the grain during basic cleaning. It'll keep your leather healthier for longer. Dampen a clean cloth in warm water. You may also use your mild hand soap, dish detergent, or leather soap. Make sure the cloth isn't dripping or soaked. Be gentle but quick. Do this up to once a week. Conditioner protects the leather fibers, keeping them strong and resistant to stains. Get a store-bought conditioner and follow the directions on the label. Typically, you only have to do this twice a year. In areas with dry heat, you'll have to do this three or more times a year to keep the leather from drying out. After cleaning up a stain, you should also condition the leather. Homemade conditioner can be made out of one part white vinegar and two parts linseed or flax oil. Wipe a cloth in circular motions to work in the conditioner, then let it rest overnight.
Question: What is a summary of what this article is about?
Vacuum off the leather. Clean along the leather's grain. Wipe down the leather twice a month with a damp cloth. Apply leather conditioner twice a year.

Article: In the rush of creating and posting the website, it's possible that some live content contains errors or is improperly coded. Fix any errors that you spot, including relatively minor issues: missing or incorrect punctuation, typos within copy, or spelling errors. Larger errors include: improper formatting, unreadable content, misspelling the company name, etc. If your company has a copy editor on staff, ask them to read through each of the website's pages and let you know about any grammatical or mechanical errors. Search-engine optimization (SEO) will help ensure that your website shows up on the first page of search-engine results when users search for terms similar to those your site uses. You can increase your site's SEO by including keywords related to your business or products in website copy. Also increase your website's SEO by ensuring that the site is easily navigable and efficient. Make sure that no pages display a "404" error. A quick rule of thumb is that a website with around 2,500 words total will perform well in Google searches. Depending on the nature of your website, it may contain a wide variety of types of content. Regardless, it's important to keep content up-to-date, or users will find your website dull and useless. Over time, you can also go through and improve web content: things like page layout, navigation bars, and links to social media pages should all be apparent and user-friendly. For example, if you're managing a commercial website which sells a product to consumers, you'll need to update the website with details about new products, new promotions or sales, or any recalls for faulty products. If your website isn't commercial, but provides news or blog-like opinion pieces, you'll need to regularly update content. Add new articles or opinion posts at least weekly, so that users don't become bored with the site.
Question: What is a summary of what this article is about?
Perform monthly site-wide content checks. Increase the site's search-engine optimization. Add and improve web content.