Question:
Gates is richer than Jobs, so he is not richest person.

he
Answer:
Jobs
Question:
Herman Cain has been rising in the polls, causing concern for Rick Perry, since he has been appealing to a wider audience.

he
Answer:
Herman Cain
Question:
The magician pulled a rabbit out of his hat.

his
Answer:
The magician
Question:
Yuji was a fan of Michael Jackson because he was famous.

he
Answer:
Michael Jackson