Problem: Write an article based on this summary: Find some samples. Search for a quality software program or web-based creator. Consider if you want to use a template, and narrow down which template is for you.

Answer: Begin by looking at samples of other brochures. This can be easily done online, but you can pay attention to brochures handed to you at business conferences as well. When browsing brochures, try to play the role of the customer and make note of the brochures that are most appealing. You may ask yourself a number of questions. Does this brochure look good? Does it tell me what I need to know? Does it catch my eye immediately? What works with this brochure, and what does not? On the other hand, ask why is this a bad brochure? There are a number of programs available to assist in designing brochures. QuarkXPress and Adobe InDesign are highly regarded, but there are many other desktop programs that will help to create a professional brochure. PagePlus is a less expensive alternative, for example. Web-based programs are also available, and these allow you to make a brochure without purchasing your own software. MyCreativeShop is a popular web-based choice. Before purchasing expensive desktop software, be sure the program has a function for brochure design. Try experimenting with your new program. Learn its functions and spend time playing with the different features. Also, search the web for video tutorials for the program. Web-based design is a good alternative, but note that there typically charges for using a template, printing and shipping. A template is a mold that you can follow when you make your own professional brochure. Once you have your software or web-based program, begin to identify which template appeals to you and fits your business. Think back to when you were finding samples. The advantage of selecting a template is that it will allow you to plug your information into a brochure that you know will have the professional look you want. You do not have to use a template, and can create your own for a personal touch if you chose. If you decide to use a template, you may want to avoid standard templates from brochure building programs that may be overused. Be sure to conduct a thorough search to find the best template for you.

Problem: Write an article based on this summary: Put yourself in your customer's shoes. Hire customer-centered employees. Apply data that you already have. Be prepared when conversing with customers.

Answer: Listening to your customer's concerns is one way to help anticipate future needs, but putting yourself in their shoes is entirely different. . Try using your own products or practicing being your own customer to identify what future problems and frustrations may be. For example, if you are a photograph, practice a shoot on a friend. Your friend will most likely be more honest with you on your actions. Or, have a fellow photographer perform a shoot on you. Identify how you feel about certain aspects of this practice. Would you change any of the experience for a customer? Customers value good customer service. A friendly smile and a cheerful disposition goes a long way to ensure business loyalty. Further, a customer-centered employee is more in tune with the future frustrations that may arise. Anticipating a customer's reactions does not necessarily require new research or data. Apply what you already know about your customers to make an educated guess on what may happen in the future. For example, if you know your market is a small town in the Midwestern, United States, you can already predict what their beliefs may be toward a local sports team. You can use this knowledge to anticipate how well an item may sell. Chances are, if you have been in business for any length of time, you already have a mental list of "frequently asked questions" (FAQS). Before sitting down with a client or customer remember the commons frustrations, problems, and solutions to better prepare yourself for what may be asked.

Problem: Write an article based on this summary: Navigate to the Firefox Add-Ons page. Find your desired plugin. OK the installation.

Answer: There you will find more plug-ins for business, pleasure, and everything in-between. You can use the Search for add-ons field at the top left of the window pictured above, or browse the many categories. For this example, we'll install FlashGot. Click the big green +Add to Firefox button. pictured above. Click the Install Now button and Firefox will restart with your new plug-in installed.

Problem: Write an article based on this summary: Get a professional logo. Advertise year-round, even during the slow summer months. Advertise online and build a social media presence. Offer special discounted packages to attract new students. Find a niche or a way to set yourself apart from other instructors.

Answer:
This will make a huge differenceit will set you apart from the competition and show that you are serious about teaching. If you have graphic design skills, you can make one yourself, or you could outsource the project on a website like Fiverr. Your logo should reflect the nature of your businessyou could incorporate elements such as your name, parts of the guitar, or musical notes. If you want to make a living by teaching guitar, you'll have to work extra hard at finding studentsespecially when you first start out. Advertise consistentlyput up posters with your logo and information, talk to potential students, hand out business cards, and post about your services on social media. Put up posters or fliers at community message boards and local music stores. Create a website and some social media accounts for your business, such as a YouTube channel, an Instagram account, and a Facebook page. Post content such as videos, tips, and special deals to gain followers and reach a wider audience. Special deals will draw in students and help boost your income. Try offering discounts for a certain month, free first lessons, or perks for signing up. Focus on what you can do that will make potential students pick you over your competitor. Specialize in an area and really develop your talent. People want to know what exactly you'll teach them. For example, if you teach highly trained classical guitar, focus on advertising that. Don't advertise rock and jazz as well if you aren't fully trained in those areas. This will help attract students who really want to learn this niche and are seeking a specialized professional.