Q: Passage: In 1924, the annual Thanksgiving parade started in Newark, New Jersey by Louis Bamberger at the Bamberger's store was transferred to New York City by Macy's. In New York, the employees marched to Macy's flagship store on 34th Street dressed in vibrant costumes. There were floats, professional bands and live animals borrowed from the Central Park Zoo. At the end of that first parade, as has been the case with every parade since, Santa Claus was welcomed into Herald Square. At this first parade, Santa was enthroned on the Macy's balcony at the 34th Street store entrance, where he was then "crowned" "King of the Kiddies." With an audience of over 250,000 people, the parade was such a success that Macy's declared it would become an annual event.

Question: Based on this passage, who created the macy's thanksgiving day parade?
Let's give stream of consciousness below
To answer the above question, the relevant sentence is: In 1924, the annual Thanksgiving parade started in Newark, New Jersey by Louis Bamberger at the Bamberger's store was transferred to New York City by Macy's. So the answer is Louis Bamberger.