Problem: What would be an example of an positive review?

Answer: If you're never in Fitchburg, you would probably never even know this place exists. It's in a strip mall behind the Walgreen's at PD and Fish Hatchery, tucked between a Pizza Hut and the UPS Store. But don't let the odd location fool you. It's definitely worth the drive, even if you have no other reason to venture to that part of town. I met a friend here for lunch when I moved to Madison about 2 years ago, and it's been love ever since. The sandwiches are so fresh, made with bread from their own bakery. The white chicken chili is fantastic. And the baked goods are to die for. Seriously. Angels sing while you're looking at their displays. If we need a cake for a special occasion, this is where we go to get it.

Problem: What would be an example of an positive review?

Answer: I must be living under a rock as I had no idea when this store opened up in da 'hood. Found about it a couple of weeks ago and have been there twice already. The whole family loves this place. There is a large variety of fro-yo and toppings available at any given time. The staff is friendly and inviting. The business owners probably need a little more focus on the advertising to get the word out (or maybe I should crawl out from under that rock more often). :) Oh, and don't forget to get their loyalty card. You will go back!!

Problem: What would be an example of an positive review?

Answer:
Got the Margarita with prosciutto added and the Settebello. Both were delicious. Dough is perfect in crunchiness and chewiness. Ordered for take out, they said 15 mins wait time but it was a lot quicker. I'll be back. My new go-to pizza place in Henderson.