Keeping a PR team on retainer might be prohibitive for your small business. However, talk to PR professionals about engaging their services on a per-project basis.
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One-sentence summary -- Consider working with a public relations professional.

Q: They will be protected from dust. File them in a drawer horizontally. They will keep your tank top and dresses from falling to the bottom of your closet.
A: Store sunglasses in old mittens or socks. Wrap rubber bands around the ends of plastic hangers.

Article: and Peel 6 eggs. Scoop them out with a teaspoon and place them into a medium-sized bowl. Mash the yolks with a fork or spoon until you have a creamy mixture. Add 1/4 cup mayonnaise, 1 tsp. white vinegar, 1 tsp. yellow mustard, 1/8 tsp. salt, and 1/8 tsp. pepper to the yolk. Mix these ingredients well. Scoop them evenly back into the egg whites using a teaspoon, or pipe into the halves with a large-tipped icing bag. Sprinkle the egg whites with paprika. Place the eggs on a serving platter. To store them, place them in the refrigerator.
Question: What is a summary of what this article is about?
hard boil Slice the eggs in half lengthwise. Remove the yolks. Mash the yolks. Add the other ingredients to the yolk. Scoop the yolk mixture into the egg whites. Garnish. Serve.

Problem: Article: If you are displaying your cake pops on a cake stand or in decorative containers, simply drape a large piece of plastic wrap or wax paper over top, and gently tuck it around the container. This adds a layer of protection to your cake pops, so you can easily store them at room temperature. This is a great idea if you are getting ready for a party but aren't quite ready to serve your desserts. In addition, do this after your party to transport your desserts home. Purchase small treat bags, and put your cake pop into the bag cake-side first. Then, tie a ribbon or wrap a twist-tie around the stick about 14in (0.64cm) down from the cake. The treat bag protects your cake pop, so you can store it at room temperature. This makes it easy to serve individual cake pops during parties or weddings, for example. The candy coating on cake pops keeps the cake fresh for up to 1 week if stored at room temperature. Place your wrapped cake pops away from direct or bright sunlight, and ensure they are not disturbed by placing them out of reach. You can place them on a shelf in your pantry or on a table, for example. Your cake pops will stay fresh at room temperature for 1 week.
Summary: Cover cake pops in stands or containers with plastic wrap or wax paper. Put cake pops in their own plastic baggies to serve them individually. Store your cake pops in a cool, dry place.

INPUT ARTICLE: Article: You'll need items such as construction paper, stickers, markers, glue, and scissors. This activity is meant to help bring your family together and brainstorm about what makes you unique. That is, talk about what makes you special. Do you like to laugh? Are you a nature-focused family? Maybe you have three dogs. That is, maybe if you like to laugh, you can include part of a favorite joke in your coat of arms, such as a banana peel. If you love nature, you could include a favorite flower or tree, and dogs could easily be part of a coat of arms. Most coat of arms use a shield, but you can use other shapes, such as triangles or squares. Each person can design a symbol to go on the coat of arms. You can also let someone design the mantling and the helm. The mantling is a decorative piece that drapes above the shape, such as leaves or ribbon, while the helm is the centerpiece of the mantling. The helm is often a knight's helmet, but you can use whatever you want. Don't forget the crest for the helm. The crest can be another symbol that represents your family. If you want the shield or shape to have more than one color, divide it up and color it in. Because this activity is just meant to be for fun, you can use whatever colors your family likes best. Traditional colors for a shield are exclusively red, blue, purple, green, and black, with silver and gold as metals. However, traditional shields also allow for "natural" colors to create certain symbols. Glue each piece on to create a complete crest. Often, the shield has a centerpiece, called a charge, but you can also put several symbols inside the shape, especially if you divided it into sections. You can also create supporters, which go on either side of the shield. Generally, these are two animals that help create balance within the design. If your family has a motto, you can create a banner to go across the top of the crest. Write the motto on the banner. Place that banner across the top of the crest.

SUMMARY: Gather your materials. Gather everyone together. Brainstorm ideas. Think of symbols to represent your ideas. Create the background shape. Pick a person to design each piece. Divide the shape. Glue the pieces onto the crest. Add a motto. Place your family name on a banner.

Article: You will all of the items below to make a plastic bottle mosquito trap. Every item is easily found at your local grocery and hardware store. An empty, plastic 2 liter bottle A marker or pen A box cutter A tape measure 1/4 cup brown sugar 1-1 1/3 cup hot water 1 gram of yeast Measuring cup Tape (duct, scotch, or electrical are fine) You can heat up the water over the stove or in the microwave, whichever is more convenient. When the water begins to steam, it is hot enough for the trap.
Question: What is a summary of what this article is about?
Gather your materials. Heat up 1-1 1/3 cup of hot water.