You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

[Q]: Category: BUSINESS & INDUSTRY
Clue: In 1926 the Peet Bros. merged their soap company with this one, which then merged with Colgate
[A]: palmolive

[Q]: Category: THE "I"s HAVE IT
Clue: In a proverb, it's "no excuse" for breaking the law
[A]: ignorance

[Q]: Category: STARS OF THE SILENT SCREEN
Clue: Famous for his series of films with Vilma Banky, he starred as "Beau Geste"
[A]:
ronald colman