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How to make your advertisement stand out
Identify the current market for your product or service.
This is standard practice and enables you to check out how competing companies are advertising the same or similar products or services. Then, aim to steer clear of doing what they're doing, so that your advertising will stand out for being different.
Decide the category of people that will be using your product or service. Focus on their buying behavior based on geographic location, age limit, etc.