The movie is pretty funny and involving for about four dates, then it becomes a blatant commercial for some guy you (and even his "friends") really can't stand. It is a pretty interesting concept; film dates on a quest to find true love in modern LA. The problem is that it feels incredibly (and badly) scripted at times and blatantly self-promoting. It is difficult to care about and be drawn into any of the characters because the writer/actor is so egotistical, uncool, untrue, and simply unlikeable. You end up feeling sorry for his dates.
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