Different colours can affect us in many different ways, according to Verity Allen. In her new series ' Colour me Healthy', Verity looks at the ways that colours can influence how hard we work and the choices we make. They can even change our emotions and influence how healthy we are. "Have you ever noticed how people always use the same colours for the same things ?" says Verity. " Our toothpaste is always white or blue or maybe red. It's never green. For some reason we consider green products as being a bit unacceptable. It's the same for businesses. We respect a company writing its name in blue or black, but we don't respect one that uses pink or orange. People designing new products can use these ideas to influence what we buy." During the four-part series, Verity studies eight different colours, two colours in each programme. She meets people who work in all aspects of the colour industry, from people designing food packets , to people naming the colours of lipsticks . Some of the people she meets clearly have very little scientific knowledge to support their ideas, such as the American " Colour Doctor" who believes that serious diseases can be treated by the use of coloured lights. However, she also interviews real scientists who are studying the effects of green and red lights on mice, with some surprising results. In a word, it's an interesting show, and anyone who watches it will probably find out something new. But because Verity goes out of her way to be polite to everyone she meets on the series, it's up to the viewers to make their own decisions about how much they should believe. Which of the following shows the probable parts of the four shows? A) Part1--Blue and White; Part2--Products and Industry; Part3--Emotions; Part4--Decisions B) Part1--Blue and Black ; Part2--White and Grey; Part3--Clothes; Part4--Green and Yellow C) Part1--Meeting Designers; Part2--Pink and Orange; Part3--MeetingDoctors; Part4--Meeting Scientists D) Part1--Blue and Black ; Part2--Red and Orange; Part3--White and Grey ; Part4--Green and Yellow
D
Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip. Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated ,and to grow, the company has to look overseas. Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business. With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo . The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy. The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism . "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager. One of the concepts on which Frito-Lay bases its development strategy is that _ . A) consumers worldwide today are attracted by global brands B) products suiting Chinese consumers' needs bring more profits C) local brands cannot compete successfully with American brands D) products identified as American will have promising market value
B
Q: According to the latest research in the United States,men and women talk such different languages that it is like people from two different cultures trying to communicate.Professor Deborah Tannen of Georgetown University has noticed the difference in the style of boys' and girls' conversations from an early age.She says that little girls' conversation is less definite than boys' and expresses more doubts.Little boys use conversations to establish status with their listeners. These differences continue into adult life,she says.In public conversations,men talk most and interrupt other speakers more.In private conversations,men and women speak in equal amounts--although they say things in a different style.Professor Tannen believes that,for women,private talking is a way to establish and test intimacy(,).For men,private talking is a way to explore the power structure of a relationship. Teaching is one job where the differences between men's and women's ways of talking show.When a man teaches a woman,says Professor Tannen,he wants to show that he has more knowledge,and hence(,)more power in conversation.When a woman teaches another woman,however,she is more likely to take a sharing approach and to encourage her student to join in. But Professor Tannen does not believe that women are naturally more helpful.She says women feel they achieve power by being able to help others.Although the research suggests men talk and interrupt people more than women,Professor Tannen says,women actually encourage this to happen because they believe it will lead to more intimacy and help to establish a relationship. Some scientists who are studying speech think that the brain is pre-programmed for language.As we are usually taught to speak by women,it seems that the brain must have a sexual bias in its programming,otherwise male speech patterns would not arise at all. Some scientists believe that brain is pre-programmed for language.The word "pre-programmed" means . A) programmed already B) programmed before one is born C) programmed early D) programmed by women
A: B
(Question)
Since the Internet came into homes, the daily life has never been the same again. But the thing that worries most of us is that we can get viruses from the Internet. But can we catch viruses on our cell phones? A new study in the journal Science says yes, but the spread of such mobile software that can bring harm to our cell phones won't reach dangerous levels until more cell phones are on the same operating system. Computers are easily attacked by viruses because they share data, especially over the Internet. Of course, nowadays, more people are using their cell phones more and more frequently. They use them for emailing, text messaging and downloading troublesome ring tones, etc.,so it is obvious that cell phone viruses are a threat as well. Scientists used nameless call data from more than six million cell phone users to help model a possible outbreak. And they concluded that viruses that spread from phone to phone by Bluetooth are not much concerned, because users have to be in close physical relation for their phones to "see" one another. However, viruses that spread through multimedia messaging services can move much faster, because they can come in disguise , such as a cool tune sent by a friend. The good news is that to be effective, these viruses need their victims to all use the same operating system, which not enough of us do. Because there is no Microsoft operating system for mobile phones, yet. Thank goodness. We can learn from the passage that _ . A) it is impossible to catch viruses on our cell phones B) cell phones are not well connected with the Internet C) it is dangerous for people to download ring tones to cell phones D) more than one operating system is used for cell phones now
(Answer)
D