In one sentence, describe what the following article is about: Now that you've brainstormed plenty of ideas, it's time to narrow them down to the best and most interesting, to get at the heart of your company and what it has to offer. Write a sentence that captures what your company is and what it aims to do. Here are a few examples: From Starbucks: "Our Coffee. It has always been, and will always be, about quality. We're passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done." From Ben and Jerry's: "Product Mission: To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment." From Facebook: "Facebook's mission is to give people the power to share and make the world more open and connected." Steer away from writing a mission statement with a big, idealistic vision that isn't rooted in anything concrete. Mission statements that sound like they were spewed from a mission statement generator cause people's eyes to glaze over and totally defeat the purpose. Instead of saying something like "We aim to make the world a better place," tell which customers you're aiming to help. Look back at your brainstorming notes for concrete ideas. Instead of saying something like "We'll continue to innovate to make our product the best it can be," say something real about what you're developing. What constitutes "best" in your field? Play with the language so that it reflects your company's personality and style. If your company is formal and conservative, your language should be formulated to match. If your company is playful and fun, you can get creative with the language to emphasize that side of your company. Look back at your brainstorming notes for ideas. Word choice is important, but the structure of your mission statement can also help you make a point. Some companies start with one word that totally encapsulates the mission of the company, then write a sentence or two elaborating. Consider breaking it down into several smaller mission statements. What's your mission in terms of your product? How about your customer service mission? If you want to elaborate on a certain area that's important to your company's image, go ahead. A statement with too many adjectives can end up seeming totally meaningless. "We collectively aim to synergistically customize multimedia based, next-generation tools of empowerment." What? As you write your mission statement, carefully choose words that actually mean something to you and your company. Remember that the point of a mission statement is to communicate the truth about your company. Write what you know! Your mission statement should be clear and concise, and in most cases, no longer than a short paragraph. This makes it easier to repeat, copy, and showcase for the world to see. Don't get muddled up in a wordy mission statement you won't be able to describe to someone when they ask what your mission is. Best case scenario, your mission statement will become your slogan.
Summary: Define your company by way of an actionable goal. Add concrete, quantifiable elements. Add some personality. Leave out the fluff. Make sure it's not too long.

In one sentence, describe what the following article is about: Treating wounds immediately is important because cellulitis can be introduced to the body through an open wound. Any open would, however innocuous and seemingly harmless, can create an opportunity for the development of cellulitis. Inflammation generally starts at the point where skin was previously broken. As a result, you should treat all newly opened wounds as soon as possible. Introduction of cellulitis can be caused by: Cuts Blisters Burns Cracks in the skin Surgical wounds Sites of intravenous catheter insertion Cellulitis is most often caused by Streptococcus type A and Staphylococcus aureus; however, while these are the two most common causes, it can be caused by other types of bacteria. Blood test and cultures are needed in order to determine exactly the type of bacteria that is causing cellulitis. If you have a known or suspected underlying condition, such as diabetes, your doctor will likely want to perform more tests. Be conscious of methicillin-resistant Staphylococcus aureus (MRSA), which is a bacteria that is resistant to antibiotic treatment. Oral medication will not work on this type of infection and you will need to be given vancomycin intravenously. MRSA must be treated quickly or it can become life-threatening. Treatment for mild forms of cellulitis include elevation of the affected area and treatment of the underlying conditions. Patients that have edema as one of their underlying conditions may benefit from compression stockings or diuretics. Nevertheless, antibiotics are usually the best solution to heal this type of infection. Antibiotics are used orally or intravenously depending of severity affected skin area. For mild infections, your doctor may give you the oral antibiotic cephalexin. In more severe cases, you may be treated with vancomycin or meropenem. One major complication of cellulitis includes infection of deeper structures, such as bone. This can lead to a disease called osteomyelitis, which is the infection of the bone and requires aggressive treatment. In cases of recurrence of disease treatment with antibiotics may last up to several months.
Summary:
Treat wounds immediately to help prevent infection. Recognize that cellulitis is caused by a bacterial infection. Take antibiotics to treat cellulitis.