This is a test of commonsense with single/multi-choices. Complete the next sentence:

How to create an internet marketing funnel
Set up an attractive website.
Remember that for most websites, a soft sell works better than a hard sell. You get more leads if you look trustworthy and loyal to customers, if you list reviews of your products and if you provide users with articles, newsletters, tips and other valuable content.

OPT: A. Make sure your website meets all of the types of needs that you believe your customers will need to support. If you leave you customers thinking of your website as a scam, they may change their minds eventually. B. The idea behind adding value to your website is that people who become daily users are much more likely to also become clients. If you don't sell a product yourself, you can become an affiliate marketer and post affiliate ads on your website. C. Giving people fresh, honest stories and stay-in-touch helps fill up gaps, and you are telling people what your business well-being means. Use your internet marketing strategy as an icebreaker. D. You should also appeal to the interest of readers on your website. Google your name, and connect to people on your page.
The answer is:
B.