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Another great way to convey new information to someone is to compare it to something he or she is familiar with. Find out what your client does or is interested in, and compare SEO to that. For example: If your client is the manager of a lakeside hotel resort, then compare SEO to the hotel business. In this case, you could compare good reviews to good links (authority), and the things the hotel has to offer, such as a sauna and a lakeside view, to a website's content and keywords. Some people are visual learners, and may require some sort of illustration (such as a chart or diagram) to help understand things. For example, if you are explaining the different aspects of SEO, consider drawing a circle on a piece of paper, and labeling it with that aspect. Then, move your pen, pencil, or finger over each bubble as you talk about it. You could also consider drawing a comic where Person A asks Person B questions about how SEO works, and Person A answers them. If you are meeting your client in person, open up a search engine and type in the terms one would use to find his or her website. For example, if your client is a residential architect, specializing in exterior design, type the words "residential architect exterior design" followed by the city name. If your client's website does not show up on the first page, but his or her competitor's does, he or she might then realize the importance of SEO.

summary: Make familiar comparisons. Consider using illustrations while explaining SEO. Consider using a physical example.

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To avoid purchasing a stolen vehicle, always run the VIN through the National Insurance Crime Bureau's database. You can access this database at www.nicb.org. Locate the "Theft and Fraud Awareness" tab on the top navigation bar. When you hover your cursor over the the tab, a drop-down menu will appear. Move your cursor to the "VIN Check" tab. After clicking on the tab, you will be redirected to the VIN Check Page. Type in the VIN number. Verify the terms of service and enter a captcha code. Click "Submit." View any history of car theft or other police reports related to the car. VinCheck keeps 5 years of history that will help prevent fraudulent vehicle transfer. You are allowed 5 searches from the same IP address.

summary: Search for the National Insurance Crime Bureau. Navigate to the "VIN Check" page. Enter the required information.

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Enunciate well, and focus on clarity. Speaking louder doesn't make you more understandable. Consider this an opportunity to work on your clarity of speech. If they say the word "gigantic," then they probably also know what "enormous" and "huge" mean. If they speak using basic words, then it's probably best to use the smallest words you know. If they use words like "fortuitously" and "systematic bias," then their disability probably isn't intellectual. If the person seems to struggle understanding speech, keep your sentences short and clear. Use simple subject-verb-object statements when you can. This is good practice in general too. Non-disabled people don't enjoy wading through extremely long sentences either. If the person is hard of hearing or struggles to process speech, they may want to watch you as you pronounce your words. This helps them figure out what you are saying in many cases. Avoid turning away as you speak, covering your mouth, or speaking with your mouth full. It can also be helpful to talk in quieter places, with fewer distractions, especially if the person seems bothered by environmental noises. For example, the question "Do-ya wanna eat-a pizza?" may be difficult for them to understand. One of the biggest challenges for listeners is knowing where one word ends and the next one begins. If they seem to be struggling, slow down the pace a little, giving a slight pause between each word. There's no need to use baby talk, or mimic their disability accent. (No, it won't help them understand you better, but it may make them think you're mocking them.) Talk to them with the same tone that you'd use for a non-disabled person their age. Baby talk may be appropriate for a disabled 3-year-old, but not a disabled 13-year-old or 33-year-old.
summary: Speak calmly, clearly, and with a moderate volume. Model your vocabulary usage after theirs. Keep your sentences short and clear, if needed. Let them see your mouth if they can't understand you well. Avoid running words together if it confuses them. Use your normal pitch and tone.