Sam Farragut is a sociopathic business executive in Southern California who forces a team of advertising agency employees to embark on a dangerous dirtbike trip to the Baja California desert in order to compete for his business . The men are Warren Summerfield , a suicidal middle-aged ad executive who has been fired from the agency ; the straightlaced Paul McIlvain who is inattentive to his wife , and brash art designer Maxon who feels suddenly trapped after his girlfriend announces she is pregnant . There are numerous long sequences of motorcycle riding on desert backroads . Summerfield has been having an affair with McIlvian's wife . He has not told his wife that he was fired and is simply serving out his tenure at the agency while looking for a new position . His wife is actually aware of the affair . Farragut convinces the ad men to make the motorcycle journey on the pretext of looking for a location to shoot a commercial . In reality , Farragut is reckless and looking to involve the men in spontaneous edgy adventure of his own manipulation . After they leave , McIlvain's wife suspects that Summerfield is planning to kill himself for the insurance money , but she can not convince Summerfield's wife to instigate a search . The four men travel deeper into Mexico on isolated dirt roads . At one point Summerfield contemplates plunging off a cliff . After being humiliated by a young American couple in a Baja bar , Farragut tracks them down on the beach while accompanied by Maxon .

Which business executive in California arranged the jouney on the pretext of looking for a location to shoot his commercial?

Thursday, and Mr. Strong arrived with the inevitableness of dreaded events. Bambi felt convinced that his coming meant the premature death of her new-born career, so, naturally, she was prepared for grief. An element of amusement was added, however, by Jarvis's astonishing behaviour. Ever since the first mention of Mr. Strong's name he had shown unmistakable signs of dislike for that gentleman. 'It was the most remarkable revelation of his strange character. Having totally ignored Bambi himself, it distressed him to think of any other man being attracted by her. His references to Mr. Strong's coming were many and satirical. This display of manly inconsistency was nuts and ale to Bambi. She wondered how much Mr. Strong would play up, and she decided to give Jarvis Jocelyn an uncomfortable hour. She herself was an adept in amatory science, but she was a trifle unsure of Mr. Strong. However, she remembered a certain twinkle in his eye that augured well. Because it was necessary to enlighten him as to the situation in advance, she arrayed herself most carefully to go and meet him. She encountered Jarvis on the stairs. He inspected her charming self, in a frock the colour of spring green leaves, topped by a crocus-coloured hat, like a flower. She deliberately pranced before him.

What did Bambi do to make Jarvis uncomfortable?

We were cornered in a sort of way already. But these butchers up the cavern had been surprised, they were probably scared, and they had no special weapons, only those little hatchets of theirs. And that way lay escape. Their sturdy little forms--ever so much shorter and thicker than the mooncalf herds--were scattered up the slope in a way that was eloquent of indecision. I had the moral advantage of a mad bull in a street. But for all that, there seemed a tremendous crowd of them. Very probably there was. Those Selenites down the cleft had certainly some infernally long spears. It might be they had other surprises for us.... But, confound it! if we charged up the cave we should let them up behind us, and if we didn't those little brutes up the cave would probably get reinforced. Heaven alone knew what tremendous engines of warfare--guns, bombs, terrestrial torpedoes--this unknown world below our feet, this vaster world of which we had only pricked the outer cuticle, might not presently send up to our destruction. It became clear the only thing to do was to charge! It became clearer as the legs of a number of fresh Selenites appeared running down the cavern towards us.
What became clear as a number of Selenites charged towards the speaker?