Given an Amazon customer review, write a title for the review. The preferred titles are under fifteen words.

The new technology advances which allow this chip to processes RAW files and no longer requires a router make this product very interesting; both issues were previously show-stoppers for me. While high on the cool list, it's not very high on my business priority list; every purchase decision is a business decision. My 4 star rating is based on what I believe this technology can provide both amateur and pro photographers. Understand that these chips provide the ability for peer-to-peer communications with another Wi-Fi device, namely a computer. This is Wi-Fi. Wi-Fi data transfer is by it's very nature v-e-r-y s-l-o-w. If you want faster transfer rates you will have to shoot tethered, using copper wire to transfer data from camera to PC. Do not expect this technology to do more than it is capable of or you will be very disappointed. I would respectively argue in that case that the problem is not so much the product or technology as your expectations. I would not advise attempting to use this technology as a main method to upload photographs to a PC under all circumstances, and I do fault the company for advertising it as a workflow replacement for card readers without acknowledging it won't work in extreme circumstances such as continuous shooting mode. I personally would -=NEVER=- want it to delete the files once uploaded as one reviewer suggested! What if something went wrong with the wireless transfer? This would only be a viable solution if the images were not important to me (which is pretty much never). This tool would be extremely useful in situations such as when teaching classes and giving demos - take the image, have it upload while you're talking, and setup Adobe Lightroom to automatically pull it in and project on the wall for discussion purposes. It would work equally well in a studio or school setting (or whenever you're doing mass photography of a line of people) such as described by another poster who was shooting dance school kids. Iassume the image capture rate is slow enough to allow reasonable data transfer. It's a nice replacement to tethered shooting in some situations. It is NOT a single solution for all things. Think before you buy.
Technical Considerations