INPUT ARTICLE: Article: Shorter names are easier to remember than longer ones. The Texas Oil Company shortened its name to Texaco and it's hard to imagine "Jerry's Guide to the World Wide Web" having been as successful if they hadn't decided on the shorter "Yahoo." Even if you're using words that are made-up or use creative spellings, make sure they make some level of sense for the product or service. "U-Haul" and "Flickr" work despite their text-speak because they are accurate names for the business, not because they are spelled strangely. Naming your salon "d' verse tease" is too clever for its own good. It might seem like the best idea in the world to name your construction business "Daedalus Construction" because you've studied your Greek mythology, but alienating customers by risking going over their heads is a risk. This is where knowing your audience comes in: a comics shop named "Jim Gordon's" might appeal to the Batman-obsessives while alienating the average reader though average readers tend not to shop in comics shops anyway. Think of it as a tradeoff. Upscale restaurants in expensive districts can get away with naming their restaurant something French, but it might be a bad idea in West Memphis, where your clientele might be made to feel excluded, or not "in the know." Too often, an adjective becomes train-wrecked into a noun, and a terrible business name is born, like QualiTrade or AmeriBank. Names like this lack personality and your business won't stand out in a market saturated with similar-style names. If your business name includes Ameri, Tech, Corp, or Tron as prefix or suffix, you might want to reconsider and come up with a name that's less saturated. Geographically-specific names will lock your business into a particular niche that will require changing the company name if it grows outside that niche. "Omaha Pipe and Drain" will work for a plumbing repair business in the metropolitan Omaha area, but it won't help a plumbing contractor land a pipefitting contract in Des Moines or Kansas City. "Kentucky Fried Chicken" officially changed its name to "KFC" recently for this very reason. Everyone called Bob Dylan's backup band "The Band." One day, it just stuck and they would be "The Band" forever. If everyone has taken to calling your copy shop "Main Street Copy," don't risk changing it to "The Awesome Copy Super Fantastic Fun Shop" because the given name isn't exciting enough. In the end, your product or service is the most important thing and the name is the package it comes in. If it's already got one that works, don't change it. Alternatively, know when you've picked a name that doesn't work and take the risk of changing it. Even if you already ordered "TACSFFS Rules" magnets for all the workers at the Main St. Copy joint, take the hit and go with the name that works.

SUMMARY: Look for a short name that's easy to spell and pronounce. Go universal. Avoid cliched names. Pick names that can work anywhere. Pick the most accurate name.

INPUT ARTICLE: Article: Heat the oil on medium high until it swirls easily in the pot. Place them in the pot and let them brown on one side for about 3 minutes. Turn the chicken backs over and let them brown on the other side. Chop the vegetables roughly and place them in the pot. Pour the water over the chicken and vegetables. Turn up the heat to medium high and watch the mixture closely. Just as it begins to boil, bring the heat down to a simmer. Let the flavors meld together to make a flavorful stock. If you have extra time, you can cook it for up to 2 hours. Pour the mixture through a colander and collect the broth in a bowl. Discard the chicken backs and vegetables. You'll need it soon to make your mole sauce. If you want to skip the stock-making step, you can use store-bought stock. You can use vegetable stock instead of chicken stock if you prefer.

SUMMARY: Heat a tablespoon of olive oil in a large stockpot. Brown the chicken backs in the oil. Chop the carrot and onion. Add 5 cups of water. Bring the mixture to a boil. Reduce it to a simmer. Cover the pot and cook for 1 hour or more. Drain the stock into a bowl. Set the stock aside.

INPUT ARTICLE: Article: While you're inking, it's easy to smear the pencil drawing. To prevent smearing, cover the part of the drawing you aren't working on with a clear piece of plastic. Tape the plastic down to keep it from moving. Go over your pencil lines with your pen or marker, then fill in the parts that are supposed to be black. Color in the parts of your letters that you wish to be inked. After you ink, you'll need to decide if you want to digitize your work or continue working by hand. Color can be added digitally or by hand. Use your scanner to transfer the image to your computer. You can edit the drawing in Photoshop or Microsoft ICE, depending on which program you prefer to use. You can remove the lettering from the white background using the Magic Wand tool or the Color Select tool. You can then use your design to create digital art. This step is optional for artists who prefer to create digital art. If you'd like, you can add color to your design. Use your chosen supplies, such as markers, colored pencils, or watercolors, to add color around your letters or to your letters. Some artists like to add color before they letter by adding a colorful background. For example, you could create a watercolor design and then letter on top of it. If you'd prefer to use computer software to add color or alter your design, then you can digitize your piece before you add color.

SUMMARY:
Cover part of your drawing with a plastic sheet. Ink your design. Scan the drawing into your computer if you'd like. Add color.