In the 1880s, people drank John Pemberton's tonic to cure headaches. It wasn't a very popular drink, and he sold only about a dozen drinks a day. That's why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks. How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. _ In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words "Drink Coca-Cola" on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States. Candler was also able to make memorable advertisements. They often had catchy slogans such as "The Pause That Refreshes." He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone. Today, businesses all over the world use mass marketing, but the makers of Coke were the first. Candler bought the rights to Coca-Cola from _ . A) the inventor of a medicinal drink B) a well-known businessman C) a doctor D) a carpenter
A
In our life, we have rarely expressed our gratitude to the one who'd lived those years with us.In fact, we don't have to wait for anniversaries to thank the ones close to us--the ones so easily overlooked. If I have learned anything about giving thanks, it is this: give it now!While your feeling of appreciation is alive and sincere, act on it. Saying thanks is such an easy way to add to the world's happiness. Saying thanks not only brightens someone else's world, but it also brightens yours. If you're feeling left out, unloved or unappreciated, try reaching out to others. It may be just the medicine you need. Of course, there are times when you can't express gratitude immediately. In that case don't let embarrassment sink you into silence--speak up the first time you have the chance. Once a young minister, Mark Brian, was sent to a remote parish of Kwakiutl Indians in British Columbia. He had been told that the Indians did not have a word for thank you. But Brian soon found that these people had exceptional generosity. Instead of saying thanks, it is their custom to return every favor with a favor of their own, and every kindness with an equal or superior kindness. They do their thanks. I wonder if we had no words in our vocabulary for thank you, would we do a better job of communicating our gratitude? Would we be more responsive, more sensitive and more caring? Thankfulness sets in motion a chain of reaction that transforms people all around us--including ourselves, for no one ever misunderstands the melody of a grateful heart. Mark Brain's story is mentioned in the passage in order to show the fact that _ . A) the Indians didn't have any words for appreciation B) the Indians were particularly generous to others C) some people may express their gratitude through different approaches D) Mark Brain set the Indians an example to show saying thanks is very important
C
Q: In the countries of South and Southeast Asia, the elephant has been an important part of the culture, economy and religion for centuries. And nowhere more so than in Thailand. Unlike its African cousin, the Asian elephant is easily domesticated . The rare so-called white elephants have actually lent the power of royalty to its rulers,and until the 1920s the national flag was a white elephant on a red background. To the early Western visitors, the country's romantic name was" Land of the White Elephant". Today, however, the story is very different. Out of work and out of land, the Thai elephant struggles for survival in a nation that no longer needs it. The elephant has found itself more or less deserted by previous owners who have moved on to a different economic world and a society in the western part. And while the elephant's problems began many years ago, now it has a very low national advantage. How does the national symbol turn into ignored animals? It is a story of worse environment and the changing lives of the Thais themselves. According to Richard Lair, Thailand's expert on the Asian elephant and author of the report Gone Astray, at the turn of the last century, there may well have been as many as 100,000 national elephants in the country. In the north of Thailand alone, it was estimated that more than 20,000 elephants were employed in transport, 1,000 of them alone on the road between the cities of Chiang Mai and Chiang Saen. This was at a time when 90 percent of Thailand was still forest---a habitat that not only supported the animals but also made them necessary to carry goods and people. Nothing ploughs through thick forest better than lots of sure-footed elephants. By 1950 the elephant population had dropped, but still to the number of 13, 397. However, today there are probably no more than 3,800, with another l,350 wandering free in the national parks. But now, Thailand's forest covers only 20 percent of the land. This deforestation is the central point of the elephant's difficult situation,... The passage is most probably from _ . A) a travel guide B) a history book C) a popular science magazine D) an official announcement
A: C
*Question*
The ancient Olympic Games were held in a sacred valley at Olympia at western Greece. The earliest records of the Games go back to 776 B.C.. These contests were held every four years. They were important to the Greeks. When they took place, all wars were stopped. No one dared to break the truce of Olympic. Criers announced the names of winning athletes everywhere in the land. Artists made statues of them. Poets wrote about the Olympic heroes. The first Olympians raced the length of the stadium at Olympia--about 200 yards. But later other events were added:longer races, broad jumping, the javelin throw, the marathon race, and the discus throw. Then boxing, wrestling and horseback riding were also added. In the beginning, only Greeks competed in the Games. But in later centuries, athletes from other lands joined. In 146 B.C. the Romans conquered Greece. Soon the Games began to change. Under the Romans, they became rougher, wilder, and bloodier. Many professionals took part, which was against the spirit of the Olympics. Finally, Emperor Theodosius of Rome decided that the Olympics were a public danger. He died away with them after the Games of A.D. 392. They had lasted over 1,000 years. Fifteen hundred years passed. Then, in the 1890's, Baron Pierre de Coubertin of France began to interest nations in bringing the Games back. The first modern Olympic Games were held in Athens, Greece, in 1896. They have been held every four years since then, except during the two world wars. The passage is mainly about _ . A) the first Olympics B) a history of the Olympics C) the Greek Olympics D) the Roman Olympics
**Answer**
B