What most naturally follows?

How to use humor in marketing
Hold a meeting with your marketing department or advertising agency.
Talk about using humor. Instead of trying to force it directly into your current marketing, let the department know that you would like to add humorous ideas to your pitches in the future.
Make sure your marketers know what areas are off limits, such as sarcasm, which is hard to communicate in print, and any jokes aimed at race, gender or disability. Choose the message you want to communicate.