Article: Before you hit the streets to promote a brand or product, you need to make sure you know everything you need to know in order to effectively do so. Proper training will tell you what your responsibilities are and how you need to behave while you're out promoting. Learn how to operate any vehicles, hardware, or devices that you'll be expected to use in the field. Complete any certifications that the brand or organization requires in order for you to be a street promoter. Some areas may not allow you to solicit without a certification or a permit, which should be provided to you by the group you work for. In order to effectively promote a product or brand, you need to know as much about it as possible. You will need to be able to answer questions and provide additional information to people when you're out on the streets. Research the market for the product that you'll be promoting so you're confident and knowledgeable. Know all of the prices of what you're promoting. Whether you're on the street getting the word out for an upcoming concert or you're promoting a company's new product line, you need to know who it is you're trying to pitch it to. Research your audience so you can more effectively promote to the people who are more likely to respond positively. Ask the company about who you should promote to. Use your natural abilities to promote. For example, if you read a lot of fantasy fiction and you're promoting an author's new book, use your knowledge to explain why this new book is interesting and how it compares to other books that you've read. People may not feel comfortable talking to somebody in regular clothes. You need to look the part as a street promoter. A T-shirt, jewelry, hats, or any other accessories that match the brand or product will immediately identify you as part of the street team. For example, if you're promoting an upcoming concert, wear a T-shirt with the band's name or logo on it. Your attire should correspond with what you're promoting. For instance, if you're promoting an upcoming punk rock show, you wouldn't wear slacks and a button-down dress shirt to engage people on the street. You'll be on your feet and walking around constantly as a street promoter, so do yourself a favor and wear a comfortable pair of shoes. You can't successfully promote on the street if people can see that you're uncomfortable or in pain. Your shoes should still be appropriate for what you're wearing and promoting. You wouldn't wear a pair of white sneakers and slacks if you're promoting a business convention, for example.

What is a summary?
Complete any training programs that are required. Learn about the products or brand that you're promoting. Research your target demographic so you're able to appeal to them. Wear clothing and accessories that advertise the brand. Put on a comfortable pair of shoes.