Given a text passage, come up with an appropriate title for it. The title should accurately represent what the main focus of the passage is. The title of a passage may be present in the first few sentences of the passage and/or be referred to multiple times in the passage. The title should be 1-5 words long.
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Question: In 1977 , William S. Doyle , Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State . Doyle also recruited Milton Glaser , a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene 's advertising campaign . Glaser 's final sketch to accompany the agency 's '' I Love New York '' slogan was conceived in a taxi . It comprised the letter I and a heart shape followed by NY , all on the same line . As the idea developed he decided to stack the I and heart shape on a line above the NY characters , later stating that he may have been a '' subliminally '' influenced by Robert Indiana 's LOVE pop art image .

Answer: I Love New York

Question: Law & Order is an American police procedural and legal drama television series , created by Dick Wolf and part of the Law & Order franchise . It originally aired on NBC and , in syndication , on various cable networks . Law & Order premiered on September 13 , 1990 , and completed its 20th and final season on May 24 , 2010 . At the time of its cancellation , Law & Order was the longest - running crime drama on American primetime television . Its record of 20 seasons is a tie with Gunsmoke ( 1955 -- 75 ) for the longest - running live - action scripted American prime - time series with ongoing characters . Although it has fewer episodes than Gunsmoke , Law & Order ranks as the longest - running hour - long primetime TV series . Gunsmoke , for its first six seasons , was originally a half - hour program .

Answer: Law & Order

Question: The Cheshire Cat is now largely identified with the character of the same name in Lewis Carroll 's novel Alice 's Adventures in Wonderland . Alice first encounters the Cheshire Cat at the Duchess 's house in her kitchen , and later on the branches of a tree , where it appears and disappears at will , and engages Alice in amusing but sometimes perplexing conversation . The cat sometimes raises philosophical points that annoy or baffle Alice ; but appears to cheer her when it appears suddenly at the Queen of Hearts ' croquet field ; and when sentenced to death , baffles everyone by having made its head appear without its body , sparking a debate between the executioner and the King and Queen of Hearts about whether a disembodied head can indeed be beheaded . At one point , the cat disappears gradually until nothing is left but its grin , prompting Alice to remark that '' she has often seen a cat without a grin but never a grin without a cat '' .

Answer:
Cheshire Cat