You don't have to look like you've stepped off the runway, but you should take pride in your appearance when you're planning to ask out a confident girl. That's because she likely makes an effort to look good, and will expect the same from a potential date. Take care of all basic grooming habits, so you appear clean and neat when you talk to her. You don't have to wear the most expensive, trendy clothes, but your outfit should be clean and fit well. A confident girl is usually going to want you to be confident as well, so you can't wait for her to talk to you. Show her that you have plenty of your own confidence by having the guts to walk up to her and start a conversation. If you're having trouble working up the confidence to approach a girl, try to do it in a situation where she's more likely to be receptive, such as at a party or bar. In most cases, she's more likely to be friendly when she's in a social setting. Remember to smile and maintain eye contact when you go to talk to her. If you keep your eyes down and fidget, she's going to know that you're nervous. Confident girls are direct themselves, so that's what they typically want in their partners. That means you shouldn't come up with some lame excuse for approaching her, such as pretending that you need directions or her advice on what to get your friend's girlfriend for her birthday. Instead, make it clear from the start that you're interested in her and want to make a connection. If you haven't been formally introduced, you might go up to her and say, "I saw you across the room and had to come over and introduce myself." If you already know each other, you can approach her and say, "I've been thinking about you ever since the last time we talked." You can also try offering up a compliment that makes your interest clear, such as "You know, your smile lights up the room," or "You're the most beautiful girl in the room, hands down." A confident girl is going to want to know that you're genuinely interested in her and who she is, so you shouldn't necessarily ask her out right after you approach her. Instead, start a conversation to get to know her better. Avoid simple yes or no questions that can slow down a chat. Open-ended questions are a better option because they give her an opportunity to really express herself. If she's in school, you might ask her what her favorite classes are and why. If she's a frequent traveler, you might ask her to recommend some can't-miss destinations. Pay attention to what she says, and use it to build off of to keep the conversation going. For example, if she mentions that she's a big football fan, you can tell her about the big game that you went to last weekend. Once you've gotten to know each other a little, it's time to ask for a date. Don't be vague -- asking "Would you maybe like to go out sometime?" isn't going to impress a confident girl. Instead, make a concrete offer, such as "Would you like to get together tomorrow night?" It's best not to make your first date something formal like dinner. Instead, go for something casual, such as grabbing a cup of coffee or a walk through a local park. That will keep things relaxed and low-key.

Summary: Make a good first impression. Approach her. Be direct. Be curious. Ask her out.

Customers like shopping and being recognized or remembered for what they like. Even if another place has a better product, some customers are willing to shop at places they're treated better. Learn your customers names and greet them. Customers like to feel like they are important and something as simple as knowing their name or what specific product they like can make all the difference in how often they choose to return to your business. There are no "small" customers. Treat everyone who walks in the store as if they're about to drop a thousand bucks on your top shelf goods, then turn around and do it again. Then work on making that true. to repeat customers in order to make them feel like they are a value to your business. A rewards program or discount for regular customers can be an excellent way to retain customers. When customers come into your store, find some way to get them to sign up for a mailing list, to keep them aware of special sales, deals, and promotions, on a semi-regular basis. Customers are more likely to return if you give them a specific reason to come back. It's also good to advertise your social networking pages, asking customers to "like" or "friend" your page. This can be a great way of keeping in touch. One of the worst mistakes that a business can make is doing the opposite, and you can do a lot by striving to exceed people's expectations of what's to come. Don't make your product sound like something your customer can't do without if you know it's cheap and unreliable. You'll never retain a customer that way, even if you're friendly and your store is clean. If you know your tamales are better than any tamales in town, you don't have to say "Best tamales in town." Let them speak for themselves. Price them at a reasonable profit margin and sell them regularly for a discount to get the word out. If people know they can get a good deal and good quality, you'll be in business. It's increasingly common for employees to be at one or the other end of an extreme. In some stores, employees are all aloof, ignoring the customers completely and texting or talking among themselves. In other stores, employees leech onto the customers and refuse to leave them alone. Customers dislike both. Train your employees to be "on" at all times, but also with the ability to be genuine and learn to back off. Employees also need to be well groomed and present themselves in a clean, attractive way while they're at work. Maintain a dress code of some kind at your place of business, appropriate to your product or service. Abercrombie & Fitch recently came under fire for giving preference to thin, white employees. If you want to keep your customers coming back, represent all types of people in your workforce. One excellent and underutilized way to retain customers and attract new customers is to hook up with complementary business, or nearby business who offer a different service to a similar customer base, and cross promote. Put up flyers or ads for a vintage clothes store in your laundromat, or sell a local bakery's goods in your coffee shop, in exchange for them selling your coffee at theirs. While a crowd of people plugged into laptops may not seem like the most attractive customer base, an increase in online freelance work, especially in larger cities, means that a huge segment of the workforce is looking for a place to sit and use Wi-Fi. If you run a restaurant or other place where customers congregate, establishing a policy for Wi-Fi is a great way to bring customers back. One of the problems with Wi-Fi is that sometimes customers will buy one cheap thing and sit there for six hours, taking up a space that you could turn over to new customers. Come up with a timed policy about the Wi-Fi to make it work of you.
Summary: Form real relationships with your customers. Offer a special financial incentive for repeat business. Keep an email or SMS list. Under promise and over-deliver. Make sure your employees present themselves professionally. Cross-promote your business with complementary businesses. Provide free Wi-Fi.