This question has options. Answer the question about text:

The ad reportedly references the Spanish team recently extending their contract with the footwear giant for another four years . The Spanish - language paper El Mundo has a piece debating whether the ad was racist that basically calls out the British press for trying to smear Spain 's good name . But they miss the point . Whether the picture was made in good fun is irrelevant .

What may be the reason for putting out an ad campaign that is controversial ?
Select from:
1). To go out of business .
2). All press is good press .
3). None of the above choices .
4). To make them look bad .
2).