Facts: - fields: sociology , cultural studies , media studies - workplaces: university of salford - name: garry crawford - birth place: wolverhampton Based on these bullet points, write a short biography describing the life of garry crawford .
Answer:
professor garry crawford is a british sociologist whose research focuses primarily on audiences and consumer patterns , and in particular , sports fans and video gamers .garry crawford began his academic career as researcher at the sir norman chester centre for football research at the university of leicester , his doctoral research -lrb- at the university of salford -rrb- and early publications focused on british ice hockey , its history and supporters .his first book '' consuming sport '' -lrb- 2004 -rrb- was the first book to explicitly consider the consumption patterns , media use and everyday practices of sports fans , which martin johnes in the '' international journal of the history of sport '' described as '' a very important contribution to the field of sports studies '' .his interests in fans and media consumption have led garry crawford to publish on a wide range of subjects including cultural studies , film , gender , leisure and beer , and in recent years , most notably , video game culture .his research and writing here seeks to understand gaming culture away from the sight of a games machine , and consider video games within complex everyday social and cultural patterns .garry crawford works at the university of salford , where he is a professor of sociology and is the director of the university of salford digital cluster , which the british governments ' department for business innovation and skills -lrb- bis -rrb- report '' higher ambitions '' in november 2009 described as '' a forum and centre of excellence , which combines and leads on high quality research , academic enterprise and teaching in areas of informatics , digital media , and new and convergent technologies '' .garry crawford is also a trustee of the british sociological association , and review editor for the journal '' cultural sociology '' .he is also a member of the university of salford 's centre for social research -lrb- csr.salford -rrb- .