INPUT ARTICLE: Article: Segmentation can allow you value each segment of your customer base. This is important, as 80 percent of your sales typically come from only 20 percent of your customers. Identify those groups that provide the highest volume of sales and quantify the total volumes for those groups. These are your high-value segments. You can then use this information to refocus your marketing efforts, prioritize service to this group, and adjust your offerings to more closely meet their needs. Understanding your most important segments can allow you to change your marketing efforts to reach those segments more directly. You can edit your advertising language and message to appeal more clearly to them. You can also change your advertisements for each product line to appeal to the corresponding segments that buy that product line. This allows for fewer wasted advertising dollars. Segmentation can help you see which customer groups are the most profitable for you. You can more easily see which groups go on to do the most business with you and buy the more expensive items or service packages. You can then compare this to the money you spend advertising to them or serving them to assess which are the most profitable. This information will allow you to reassess your customer prioritization and, by doing so, increase your profit margin. Once you know exactly who is buying each of your products or service, you can make changes to them to better appeal to these groups. These changes will make the product more useful and more appealing to the group in question. This, in turn, will give you an advantage over your competitors and may increase customer loyalty and satisfaction. You can also apply what you learn to your customer support and other products to create a whole customer experience tailored to a particular segment or segments.

SUMMARY: Value each segment. Focus your marketing efforts. Prioritize different segments. Improve your offerings.

INPUT ARTICLE: Article: Being physically active can lower your blood pressure by helping to control your weight and manage stress. For the best results try to do 75150 minutes of physical activity per week. You can choose what you like to do best. Great options include walking, running, dancing, biking, swimming, and playing sports such as basketball or soccer. Do strength training, such as weight lifting, twice a week to maintain bone density and build muscle. Alcohol abuse is bad for your heart. Also, alcoholic beverages are high in calories and make you more prone to obesity. You can lower your blood pressure by quitting drinking or drinking only in moderation. Men over 65 and women should limit themselves to, at most, one drink per day. Men under 65 should have no more than two drinks per day. A 12 oz beer, 5 oz glass of wine, or 1.5 oz of hard liquor qualifies as a drink. Using tobacco can harden your arteries and cause them to become narrower, which will increase your blood pressure. Secondhand smoke also causes these effects. There are many resources available to help you quit smoking: Talking to your doctor or seeing a counselor Joining support groups or calling hotlines Using medications or nicotine replacement therapy If you think your medications might be causing high blood pressure, consult your doctor. Your doctor may be able to help you find a medication that is more suitable for you. Don't stop taking your medications without clearing it with your doctor first. The following substances and medications may increase blood pressure: Cocaine, crystal methamphetamines, and amphetamines Some birth control pills Some decongestants and cold medications Over-the-counter nonsteroidal anti-inflammatory drugs (Ibuprofen and others) While stress is an unavoidable part of life, you can use relaxation techniques to help you deal with it better. Common techniques include: Yoga Meditation Music or art therapy Deep Breathing Visualizing calming images Progressively tensing and relaxing each muscle group in your body

SUMMARY: Exercise. Reduce your alcohol intake. Don't smoke or chew tobacco. Evaluate your medications and don't use street drugs. Reduce your stress.

INPUT ARTICLE: Article: If your cat has diarrhea that lasts more than a few days, if she's also vomiting, or if she also seems lethargic (more tired than usual) she needs veterinary attention. Call your vet and ask if you should bring a sample of the feces with you in case your veterinarian wants to do an analysis of the specimen. Bring a fresh fecal sample that's less than 12 hours old. Small amounts of red blood in the stool may be a minor issue. If the stool appears black and sticky (or "tarry"), it may mean that digested blood is coming from the stomach and that a stomach ulcer may have formed. Your veterinarian will probably do some tests (blood work, fecal analysis for internal parasites, x-rays, ultrasound) and prescribe a medication. If your veterinarian finds intestinal parasites in your cat's stool, the appropriate medication will be prescribed. If it's not an intestinal parasite, the veterinarian may prescribe a medication to slow down the diarrhea, such as Metronidazole, Prednisolone or Tylosin. Bring your cat into a small room and shut the door. Hold your cat firmly in your left arm (if you're right-handed) and wrap her in a towel like a cocoon if she will let you. Give the medicine using a syringe (or eyedropper) at the side of the cat's mouth and administer a little at a time. Make sure the cat is swallowing the medicine and not just letting it drip out. Your veterinarian should include a syringe or eyedropper when they dispense liquid medications. It never hurts to ask for a second one just in case you need a back up. You may want to give your cat a second syringe with a small amount of room temperature water to swallow: this will help clear the medicine taste from his mouth. Be sure to ask your vet how soon you should see improvement. Some chronic conditions, like inflammatory bowel disease, may need medication for months, perhaps for life. If the treatment plan is working for your cat, the diarrhea should improve or be resolved completely. Signs of Inflammatory bowel disease (IBD) are: weight loss, dehydration, vomiting, and diarrhea. Your veterinarian will need to run tests to determine if your cat has IBD, chronic diarrhea related to intestinal cancer, or regular diarrhea.

SUMMARY: Know when to go to the veterinarian. Take your cat to the veterinarian. Give your cat the prescribed medication. Observe whether the cat improves.

INPUT ARTICLE: Article: While you're inking, it's easy to smear the pencil drawing. To prevent smearing, cover the part of the drawing you aren't working on with a clear piece of plastic. Tape the plastic down to keep it from moving. Go over your pencil lines with your pen or marker, then fill in the parts that are supposed to be black. Color in the parts of your letters that you wish to be inked. After you ink, you'll need to decide if you want to digitize your work or continue working by hand. Color can be added digitally or by hand. Use your scanner to transfer the image to your computer. You can edit the drawing in Photoshop or Microsoft ICE, depending on which program you prefer to use. You can remove the lettering from the white background using the Magic Wand tool or the Color Select tool. You can then use your design to create digital art. This step is optional for artists who prefer to create digital art. If you'd like, you can add color to your design. Use your chosen supplies, such as markers, colored pencils, or watercolors, to add color around your letters or to your letters. Some artists like to add color before they letter by adding a colorful background. For example, you could create a watercolor design and then letter on top of it. If you'd prefer to use computer software to add color or alter your design, then you can digitize your piece before you add color.

SUMMARY:
Cover part of your drawing with a plastic sheet. Ink your design. Scan the drawing into your computer if you'd like. Add color.