In one sentence, describe what the following article is about: Once you uncover the eggs, you should not turn them. Lizard eggs begin developing almost immediately and attach to the side of the egg. Use a pencil to gently mark the side of the egg facing you when you found it. This helps you remember the top of the egg so you don't damage the lizard inside. Moving them or rolling them to the other side can damage the embryo and kill the developing lizard. Some lizards will lay their eggs in a pile, which makes them stick together. If you find them early enough, you should carefully separate the eggs, trying not to damage the fragile shells. If they are stuck together, don't force them apart. Separating the eggs help protect them. If one egg dies, mold or fungi from it can infect the healthy egg. The medium, or substance, that you place the eggs on inside the incubation tank is important. It should be able to retain water to help keep the incubator humid. It should be sterile or close to it, and it shouldn't promote growth of mold or fungi. Perlite and vermiculite are common mediums that eggs can successfully incubate and hatch on. These mediums are very similar, and the choice is usually based on preference. You can find these substances at nurseries or home improvement stores with garden centers. Incubation medium goes on the bottom of the container you're placing your eggs in. Place about one to two inches (25 to 50 mm) of medium at the bottom of the container. It is important to keep the incubation medium moist while waiting for the eggs to hatch. Add water until the medium is barely clumping together. It should not be so wet that water drips out of it when it is squeezed. Keep the medium at this moisture level until the eggs hatch. Before you move the egg, make an indentation with your finger in the incubation medium where you want to put the egg. This gives the egg a secure place to lay so it won't roll around and hurt the embryo. This space also allows you to bury the egg slightly. The egg should be about half covered with the medium. Place multiple eggs about a fingers width apart from each other. Place the indentations in a line. When you are ready to move the eggs, use great care. First, make sure your hands are clean. Don't turn or roll the eggs around when moving them. Keep the top of the egg where you made a pencil mark facing up. Place them in the medium inside the container. Don't let the eggs roll around when you move them. If the eggs are stuck on a branch, remove the branch and place it in the incubator. Do not try to remove the eggs from the branch because they will break. Cut the branch as small as possible without disturbing the eggs and try to find a container big enough for the branch too. Close the lid on the container containing the eggs. Then, place the container in the incubator. Write down the date of when the eggs were laid and placed in the incubator, calculate when they should hatch, and mark it on your calendar.
Summary: Mark the eggs with a pencil. Separate the eggs. Choose an incubation medium that will retain water and remain sterile. Keep the medium moist. Make places in the medium for the eggs with your finger. Move the eggs into the container very carefully. Place the container in the incubator.

In one sentence, describe what the following article is about: The positioning statement should encapsulate the primary value of the product or service for the consumer. All your product and marketing decisions for your company brand should align and support your positioning statement. It will act like a roadmap for your company's marketing team and serve as a guidepost for all your marketing plans. Your positioning statement should also identify the target market for the product and how you are going to market the product to that target market. Every product has a "value proposition", which means how much the product is worth to its intended consumer. Your positioning statement should be able to communicate the value proposition of the product and provide a strategy for marketing the product based on its value proposition. Your positioning statement should be written for the average reader and be easy to understand and remember. It should also be written specifically for your target market and make claims that are within reason. Your brand or company should be able to deliver on the promises and commitments made in the position statement. As well, a good position statement will demonstrate how your company will differentiate from other companies and competitors. Your company should be able to "own" its position in the market with this new product, while still being consistent with its existing branding and marketing plan. A good position statement will also leave room for your brand or company to grow into its position in the marketplace. The position statement shouldn't be a closed statement, and should be looking to the future growth of your company, as well as any adjustments or changes that may be made moving forward.
Summary: Treat your positioning statement like an internal tool for your company. Identify the target market for the product in the positioning statement. Go for a simple, memorable, and specific position statement.

In one sentence, describe what the following article is about: Your name should give the customers an idea of what you serve. It should help them understand what your restaurant is about not confuse them. That is, though obscure names may draw in a certain type of people, it may turn off other people. For instance, you may want to name your Italian restaurant Olea europaea, the scientific name of the olive tree. However, your customers may not associate that with Italian food because they don't know what it is. Take stock of the restaurants in your area, especially the ones that are your direct competition. For instance, if you're opening an Italian restaurant, look at the names of other Italian restaurants. If everyone else is using a male chef's name, try doing something different, such as having two foods in your title like "Olive and Bread." Make yourself stand out among your competition. A sensual name, one that invokes the food and smells you serve within, primes your customer for eating there. For instance, "The Smoky Chicken" may have more of an impact than "Richard's." That is, use the type of food as a guide to your name. Don't use a British-sounding name for a Brazilian restaurant, for instance, unless your food is a British-Brazilian fusion. For instance, you might not want to name your restaurant "Dirty Chicken," as "dirty" has a negative connotation for many people. Other words you might want to skip are names of insects and anything associated with the trash. Sometimes, your location provides the perfect name. Some restaurants use the street address in the name (think "Kitchen 508" or "Bistro 189"), while others point to the history of the area. As an example, if the area your restaurant is built in was once an amusement park, you could use that to inspire your name. Pick a name that will grow with the business. For instance, though you only serve waffles right now, maybe in the future you'll want to expand to other breakfast items. Consider that when picking out your name.
Summary:
Be recognizable. Make it unique. Try a sensual name. Point to your food. Skip names with negative connotations. Think about location. Don't limit yourself.