Background: The Colbert Report () is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005 to December 18, 2014 for 1,447 episodes. The show focused on a fictional anchorman character named Stephen Colbert, played by his real-life namesake. The character, described by Colbert as a "well-intentioned, poorly informed, high-status idiot", is a caricature of televised political pundits. Furthermore, the show satirized conservative personality-driven political talk programs, particularly Fox News's The O'Reilly Factor.
Context: The character first made appearances on the short-lived sketch comedy series The Dana Carvey Show in 1996, described as "a self-important, trench-coated reporter who does on-location stories in a way that suggests his own presence is the real scoop." When The Daily Show ran short on time, a short piece starring Colbert, advertising a fictional program titled The Colbert Report, was added into the program. In these sketches, Colbert began to amplify his character to parody news pundits. Colbert anchored many sketches in his persona, including "Even Stepvhen", in which he debated current issues with fellow correspondent Steve Carell, often devolving into petty name-calling and insults. Colbert and Carell were viewed as potential breakout stars by staff, and when Carell left the series in 2004 to start a US version of The Office, Comedy Central made attempts to keep Colbert at the network. Stewart and Karlin were already looking to expand the Daily Show franchise and their production company, Busboy. The duo supposedly came up with the idea for The Colbert Report after watching coverage of the sexual harassment lawsuit filed against Bill O'Reilly. Colbert met with network president Doug Herzog the day following the 2004 Emmy Awards to first discuss the concept. The one-line pitch Colbert, Karlin and Stewart developed was "Our version of the O'Reilly Factor with Stephen Colbert." Herzog committed to an eight-week tryout period without a pilot. By the time of the 2004 election, the character was fully developed. In creating the character, which is designed to be repellant but entertaining, Colbert conferred with Stewart and Karlin. In expressing his hope that his character not be "an asshole," Stewart remarked, "You're not an asshole. You're an idiot. There's a difference." Head writer Allison Silverman reiterated this trait in a later interview, commenting, "There is an essential innocence to his character." Colbert initially felt the character might not be sustainable in a longer format. Despite this, The Colbert Report was designed as an extension of the satiric goals of The Daily Show, combining it with general silliness and character-driven humor. To make sure there was no overlap in subject matter with The Daily Show, Karlin made trips between the studios during the show's early days to supervise scripts. For the first several years of the program, Colbert made an appearance at the end of each Daily Show in split-screen, having a short discussion with Stewart preceding his show.
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Answer:
When The Daily Show ran short on time, a short piece starring Colbert, advertising a fictional program titled The Colbert Report, was added into the program.