*Question*
Read the following article and select the best answer. Article: Almost every day we come across situations in which we have to make decisions one way or another. Choice, we are given to believe, is a right. But for a good many people in the world, in rich and poor countries, choice is a luxury, something wonderful but hard to get, not a right. And for those who think they are exercising their right to make choices, the whole system is merely an illusion, a false idea created by companies and advertisers hoping to sell their products. The endless choice gives birth to anxiety in people's life. Buying something as basic as a coffee pot is not exactly simple. Easy access to a wide range of everyday goods leads to a sense of powerlessness in many people, ending in the shopper giving up and walking away, or just buying an unsuitable item that is not really wanted. Recent studies in England have shown that many electrical goods bought in almost every family are not really needed. More difficult decision-making is then either avoided or trusted into the hands of the professionals, lifestyle instructors, or advisors. It is not just the availability of the goods that is the problem, but the speed with which new types of products come on the market. Advances in design and production help quicken the process. Products also need to have a short lifespan so that the public can be persuaded to replace them within a short time. The typical example is computers, which are almost out-of-date once they are bought. This indeed makes selection a problem. Gone are the days when one could just walk with ease into a shop and buy one thing: no choice, no anxiety. Question: By using computers as an example, the author wants to prove _ . - advanced products meet the needs of people - products of the latest design flood the market - competitions are fierce in high-tech industry - everyday goods need to be replaced often
**Answer**
products of the latest design flood the market

*Question*
Read the following article and select the best answer. Article: Dr Asim Syed, 32, has performed more than 100 operations at London's Hammersmith Hospital in the country's busiest transplant unit, but never imagined that he would one day become a donor himself. He stepped forward when was told his 64-year-old mother might be dead within months unless she got a new kidney . The worried surgeon brought her to London to be cared for at his hospital. However, it was not all plain sailing. Tests showed Dr Syed was the wrong blood group, so the only way was to go through a special blood-washing process. He consulted colleagues about that, but they didn't agree, because the risk of rejection is still too high. Dr Syed and his mother were then advised to consider a new way of donating and receiving, called an organ-paired. That is, Dr Syed donated his kidney to an unknown person and another donor in the chain was a successful match for his mother. The chain of three transplants took place at the same time on July 31 with Dr Syed's kidney going to a recipient in the Midlands and Mrs. Syed receiving her kidney from a person in the south of England. Just hours after donating his own kidney, Dr Syed found himself recovering in bed next to his mother. Mrs Syed said, "When I came round from my operation Asim was in the next bed and the first thing he said was, 'Mum now all your worries are over.' Tears fell down." Now mother and son are recovering well with Dr Syed already back at work. Mrs. Syed is staying with him for several months while the hospital monitors her progress. He said, "I did what anyone would do when they see a relative suffering disease. Although I wasn't able to help mum directly, by agreeing to be part of a chain, I was also very happy." Question: What can we learn about Mrs. Syed? - She was touched by his son's deed. - She has already recovered completely. - After operation, she went her own home. - She was in hospital in London for many years.
**Answer**
She was touched by his son's deed.

*Question*
Read the following article and select the best answer. Article: Getting a good education is more important today than ever before. It is the best thing you can do to build a better future for your children and yourself. Most children in Canada attend public schools. Public schools are completely founded by governments through tax income. Boys and girls attend the same school and share the same courses and classes. Schooling in Canada is provided in English and in French. The rest of Canadian children attend private schools,which are supported mainly by fees paid directly by parents. Some private schools enroll only boys or girls. By law,children must attend school from age 5 to 16.Children are usually in school between 8:30 or 9:00 a.m.,and 3:00 or 4:00 p.m.Monday through Friday,from September to the middle of June. There are several different levels in the Canadian education system. The first is called Elementary Schools. In most provinces Elementary Schools include Kindergarten through Grade 7 or 8. From Grade 8 or 9 through 12 or 13,children go to Secondary School or High School. High School students must take certain courses for several years,such as English or French and mathematics. Some courses help students get a job after they graduate from school. Other courses prepare students for college or university. In Canada,teenagers usually make these choices for themselves,with the advice of their teachers,guidance counselor and parents. Schools usually offer extra activities at the end of the normal school day. These include sports,games,music and clubs. Most elementary and high schools encourage parents to take part in school activities. Parents' nights are organized from time to time. These are chances for parents to discuss their children's progress with teachers. You may wish to bring a friend with you. After graduating from high school,many young adults continue their studies through postsecondary education. Question: We can tell that from the middle of June to August,the students in Canada are _ . - on school holidays - in school - at work - preparing for the final examination
**Answer**
on school holidays

*Question*
Read the following article and select the best answer. Article: We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance(introduction stage).At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced(stage of rapid growth). After a while, people became attached to one brand and sales leveled off(stage of maturity). Sales went into a slight decrease when freeze-dried coffees were introduced(stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling. Question: Marketers need to know which of the four stages a product is in so as to _ . - promote its production - work out marketing plans - speed up its life cycle - increase its popularity
**Answer**
work out marketing plans