Read the following article and select the best answer. Article: Everybody knows that colors are connected with certain feelings. For example, why do some people paint the walls of their rooms yellow and others pink? The same is true in stores. They want us to feel something when we look at their products. Green, for example, tries to show the quality of a product: how good it is for us or for our environment. It also suggests that the product is healthier, has less fat and maybe fewer calories. Red, on the other hand is an aggressive color that is often used for packaging food. Red wants us to become hungry or thirsty. Purple is a kind of color that is often seen as royal. It indicates that it is something special. Producers use purple to show that something is of good quality. Blue is not very often found in food packaging because there are not very many foods that have a blue color. Colors can also have different meaning in different cultures and countries. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. The Egyptian pharaohs wore white crowns. A white sale is a sale of sheets, towels, and other bed and bath items. A white flag is the universal symbol for truce . A white elephant is a rare, pale elephant sacred to the people of India, Thailand, Burma, and Sri Lanka. In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn't want but can't get rid of. Consumers are aware that certain foods must have certain colors. When Pepsi brought out a crystal clear cola in 1992, it thought that consumers would buy it because clear meant pure and healthy. After a few months Pepsi found out that a cola had to be dark-colored. Crystal Pepsi failed and the company pulled it off the market. Advertising professionals often need to look at a product through the consumers' eyes when choosing a color. The right packaging colors can truly improve the sales of a product but choosing... Question: What would be the best title for the passage? - Colors in advertising - Colors in food packaging - Our everyday life and colors - Foods in different colors
Colors in food packaging
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Read the following article and select the best answer. Article: Seven years of careful design and planning all came together on Monday, when James Cameron became the first human to make a solo trip to the deepest known point on earth - the Challenger Deep! More importantly though, he appeared safely seven hours later, completing with exciting-photos and videos from this dark mysterious world that has been visited by only two humans before! Seated inside a specially built 12-ton green submersible called the Deep Sea Challenger, the brilliant filmmaker caught every moment of his 2-hour-36-minute journey down to the bottom of the Mariana Trench on video -- given that it is 120 times larger than the Grand Canyon and a mile deeper than Mount Everest. Absolutely nothing! There were no large alien creatures or mysterious footprints -- just a flat desolate landscape, 50 times larger than the Grand Canyon. Mr. Cameron describes it as "devoid of sunlight, any heat, any warmth". The only things swimming around, were some tiny shrimp-like creatures no bigger than an inch. While the 57-year-old had expected to spend six hours at the bottom, he was forced to return in three hours, because the robotic arm that was supposed to help him collect samples went wrong and began leaking oil. He also lost some thrusters and a whole starboard side, causing the submersible to spin around in circles. However, these small setbacks did not make the whole trip any less exciting for Mr. Cameron. The director, who returned to the surface in a speedy seventy minutes, believes this is just one of many trips he and other adventurers will be taking. In fact, Sir Richard Branson, the founder of the Virgin Group, is currently in the midst of planning a similar trip to the Puerto Rico Trench that lies five miles below the surface of the water. Though Mr. Cameron's is promising to move his historic trip into an exciting 3-D National Geographic documentary, he is tight-lipped about how the experience will be used in his next movie! We cannot wait to see! Question: Why did Mr. Cameron return earlier than planned? - Because he finished all his tasks. - Because he couldn't stand the environment. - Because there was something wrong with his submersible. - Because he was eager to show his photos and videos to others.
Because there was something wrong with his submersible.
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Read the following article and select the best answer. Article: The latest research suggests that the key factor separating geniuses from the merely accomplished is not I.Q., a generally bad predictor of success. Instead, it's purposeful practice. Top performers spend more hours practising their craft. If you wanted to picture how a typical genius might develop, you'd take a girl who possessed a slightly above average language ability. It wouldn't have to be a big talent, just enough so that she might gain some sense of distinction. Then you would want her to meet, say, a novelist, who coincidentally shared some similar qualities. Maybe the writer was from the same town, had the same family background, or shared the same birthday. This contact would give the girl a vision of her future self. It would give her some idea of a fascinating circle who might someday join. It would also help if one of her parents died when she was 12, giving her a strong sense of insecurity and fuelling a desperate need for success. Armed with this ambition, she would read novels and life stories of writers without end. This would give her a primary knowledge of her field. She would be able to see new writing in deeper ways and quickly understand its inner workings. Then she would practise writing. Her practice would be slow, painstaking and error-focused. By practising in this way, she delays the automating process. Her mind wants to turn conscious, newly learned skills into unconscious, automatically performed skills. By practising slowly, by breaking skills down into tiny parts and repeating, she forces the brain to internalize a better pattern of performance. Then she would find an adviser who would provide a constant stream of feedback, viewing her performance form the outside, correcting the smallest errors, pushing her to take on tougher challenges. By now she is redoing problems--how do I get characters into a room--dozens and dozens of times. She is establishing habits of thought she can call upon in order to understand or solve future problems. The primary quality our young writer... Question: By reading novels and writers' stories, the girl could_. - come to understand the inner structure of writing - join a fascinating circle of writers someday - share with a novelist her likes and dislikes - learn from the living examples to establish a sense of security
come to understand the inner structure of writing
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