Article: The most important factor for your page rank is the content on your site. If your content is original and useful, it will draw more visitors than a page with poor content. Creating good content is not a simple task, and involves a lot of different factors. Websites that stagnate and do not stay current will drop in the ranks. If you're writing a blog, try to update at least once a week at the minimum. If readers click away from your site after discovering that the content does not match their search, you will get penalized when they leave quickly.

What is a summary?
Focus on your content. Update your website regularly with new content. Ensure that your content matches your site description and keywords.