[Q]: Write a multi-choice question for the following article: Article: In the more and more competitive service industry,it is no longer enough to promise customer satisfaction.Today,customer "delight" is what companies are trying to achieve in order to keep and increase market share. It is accepted in the marketing industry,and confirmed by a number of researches,that customers receiving good service will promote business by telling up to 12 other people;those treated badly will tell their tales of woe to up to 20 people.Interestingly,80 percent of people who feel their complaints are handled fairly will stay loyal. New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet.For example,many companies now have to invest a lot of money in information technology and staff training in order to cope with the "phone rage"--caused by delays in answering calls,being cut off in mid-conversation or left waiting for long periods. "Many people do not like talking to machines,"says Dr.Storey,Senior Lecturer in Marketing at City University Business School."Banks,for example,encourage staff at call centers to use customer data to establish instant and good relationship with them.The aim is to make the customer feel they know you and that you can trust them--the sort of comfortable feelings people have during face-to-face chats with their local branch manager." Recommended ways of creating customer delight include:under-promising and over-delivering (saying that a repair will be carried out within five hours,but getting it done within two );replacing a faulty product immediately;throwing in a gift voucher as an unexpected "thank you" to regular customers;and always returning calls,even when they are complaints. Aiming for customer delight is all very well,but if services do not reach the high level promised,disappointment or worse will be the result.This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example,"I know how you must feel"),and possible...
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[A]: Question: What does the writer recommend to create customer delight?Options:A Calling customers regularly.B Giving a "thank you" note.C Delivering a quicker service.D Promising more gifts.Answer:C

[Q]: Write a multi-choice question for the following article: Article: When Marco Polo travelled to Hangzhou, China 700 hundred years ago, never had he thought he'd be creating a job of social media ambassador in the 21st century in China. On May 20, one lucky foreigner would be selected to become the modern-day Marco Polo, getting a free 15-day trip to the scenic city of Hangzhou in China, and rewarded $55,000 in the next year for working part-time to promote the city to the global audience. Five finalists from Australia, Romania, U.S., Switzerland and France were in the final race. They came from a pool of 700 applicants from around the world, carefully selected by the Hangzhou Tourism Commission on their familiarity with China, social media presence and adventurous spirit. Located about 100 miles southwest to Shanghai, Hangzhou is home to 844 million population and among China's richest cities as measures by per-capita GDP. Traditionally, Hangzhou is known for its charming West Lake, a UNESCO world heritage site with traditional Chinese stories and tales, and the Grand Canal, which travels from Hangzhou to Beijing and was a key route of transportation in ancient China. The city's mild climate and charming environment drew 97 million tourists last year, contributing to 6.5% of the city's GDP. The lucky winner would start an all-expense-paid trip to Hangzhou, which, in addition to visits to tourist sites and tastings of delicious food, also would include a four-day ride along the Grand Canal and three evenings spent at a local resident's home. "It is in fact a part-time job. How you work that out efficiently is your problem," Liam Bates, perhaps the strongest competitor because of his fluent Chinese, said. "We will see how hard it is to meet these numbers."
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[A]: Question: Which of the following might be the best title for this passage?Options:A Hangzhou rewards international visitors to ChinaB Liam Bates creates a dream job of social media ambassadorC Dream job in China--$55,000 to the contemporary Marco PoloD Hangzhou, a famous city for West Lake and the Great CanalAnswer:C

[Q]: Write a multi-choice question for the following article: Article: HAVE FUN IN SPRING! Special four-week mini-session April -- May Acting Classes for Ages 4+ and Teens! Classes meet once a week for four weeks. All classes are led by highly experienced Dallas Children's Theater (DCT) artists. Since this is a mini-session, classes will not present a show. Pre-K (Pre-Kindergarten) students will explore stories and characters from the world of books and literature. For students in Act It Up (K-1st && 2nd-3rd) and Acting (4th-6th), the classes will explore characters, expression and creativity through creative dramatics activities. Full $80 payment per student is required for enrollment . Classes will be filled first-come-first-served. For questions or to enroll, contact Nancy Schaeffer at 214-978-0110 or nancy@dct.org. Tuesdays 4:00-5:30 April 22-May 13, 2008 Play Days -- Pre-K *Explore the wonderful characters from your favorite books *Act out the stories you know so well and maybe a few new ones too! *Take turns being on the stage with your class as you become many fun and creative characters Act It Up! Grades K-1 & Grades 2-3 Explore the most important aspects of acting: *Characters: Who are You? * Imagination: See where it takes you -- be creative! Wednesdays 4:30-6:00 April 23-May 14, 2008 Acting -- Grades 4-6 Explore the most important aspects of acting: * Characterization: Movement and Voice * Imagination: Listening, Learning and Taking a chance Auditions and Monologues -- Grade 7+ * Work on a monologue that you can use for any audition *Learn the tricks for how to do your best at your next audition -- at school, church or local theater *Get feedback from a professional and make improvements to your auditioning skills
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[A]:
Question: Which class may offer you a chance to enjoy playing the characters you like?Options:A Auditions and Monologues.B Play Days.C Act It Up!D Acting.Answer:B