In this task, you are given two sentences in the English language (Sentence 1 and Sentence 2). Your task is to identify the connecting word between the two sentences.
Q: Sentence 1:Small companies do this for advertising benefits . Sentence 2:For example , if John 's Farm Market sells jams or salsas , each time the consumer uses the product they are reminded of their visit to John 's Farm Market , where they will have to return to repurchase it .
A:
for example