Newspapers are not nearly as popular today as they were in the past. There are not very many people who seriously read a newspaper every day. Most people read only the sports pages, the advice or the gossip columns, the comics, and perhaps the classified advertisements. Most people don't take the time to read the real news. They attempt to catch the reader's interest with pictures and exciting headlines. These techniques are used on the front page because it is the first thing you see when you pick up the paper. The first page attracts attention and encourages the reader to look through the rest of the paper. This is why editors always look for a good first page story and headline to make them stop and look. If the headline is horrible enough or frightening enough or wild enough, perhaps they will go on to read the front page anymore. They may read the headlines, but that is all, then they turn to the sports page, or comics, or advertisements. It seems that people do not want the news from a newspaper anymore. They say they get the news on the television now. More people watch television news because it is easier and more interesting than reading a newspaper. What about you? Do you read news from a newspaper? Do you think it is easier to get the news from television? Or do you care about news at all? Would you mind if there were no news? According to the author, which of the following newspaper will most probably attract the reader's attention? A) The ones with interesting pictures and exciting headlines on the front page. B) The ones with sports news on the front page. C) The ones with classified ads on the front page. D) The ones with gossip columns on the front page.
A
(Question)
Instagram is containing so many photos of food--now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks. I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. 'The Picture House' is the world's first pay-by-photo restaurant--you order, click a photo of the food, share on Instagram and eat for free! The restaurant belongs to frozen food giant Birds Eye, who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range. The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it. The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments--from the everyday to the special," said marketing director Margaret Jobling. The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat. 'The Picture House' encourages sharing photos of its food to _ . A) attract more customers B) raise the price of frozen food C) create a new social media trend D) reward the regular customers
(Answer)
A
Ques: In the Arctic Ocean waters live the social animals---belugas, which is also known as white whales. Highly intelligent, these whales use different sounds to communicate and find their way. Belugas are also among the smallest kinds of whales. More than 210 belugas, including 31 in the United States, live in aquariums around the world. The Georgia Aquarium has asked for permission to bring 18 more belugas into the U.S. The whales were caught off the coast of Russia. The National Oceanic and Atmospheric Administration (NOAA) is considering the aquarium's request thoroughly. A law called the Marine Mammal Protection Act (MMPA) says the animals can only be brought into the country and put on display if they are caught without being hurt and there is an educational reason for doing so. Georgia Aquarium officials say the 18 belugas will help people learn more about the species and allow scientists to better understand how to protect it. The aquarium would also breed the whales so the U.S. aquariums can continue to display them. "When we can study and observe, we gain a better understanding of their biology and diseases that affect them, and learn how to aid populations in their natural habitats," says William Hurley, Georgia Aquarium's chief officer. "Much of this research would be impossible in the remote locations and extreme climates where the animals live." The Georgia Aquarium would own the 18 belugas and would rent some to aquariums across the country. Meanwhile, many scientists, including Lori Marino, a whale expert, feel strongly that the whales belong in the ocean, not in tanks. These scientists say the whales are being used for entertainment and not for education, and having them in aquariums is not necessary for the species to survive. Marino said, "Not only is it unfair to the belugas but there is no educational value in putting these whales on display." What can we learn about belugas? A) They live in the Atlantic Ocean. B) They are highly thought of. C) They are very smart whales. D) They are the smallest in number.
Ans: C
They sit by the door waiting for me. And while I may speak more about the narrowness of my very limited life than their real worth, just the fact that they're sitting there, waiting for me, makes me happy. I speak, of course, of my wonderful, brilliant, intelligently designed, calf-high rubber boots. They are a piece of industrial genius . They are real and vibrant , and make my life more worth living. My rubber boots are real and they do not fail me. I slip them on over my socks at a moment's notice. They go on easily. My feet feel joyful like the wagging tail of a dog waiting for its walk. My feet know they are safe. I step outside the house and nothing can stop me--the late season snowstorm, the pool of standing water at the bottom of my doorsteps that will never give off, the mud and dirt this season brings. My feet are warm and dry and happy. And so am I. My boots are modest. They make no promise they can't keep. I found them at one-third the price of the long boots I looked at longingly for years. Mine are American-made and inexpensive and unattractive and brown and solid. They are now three years old and still look new. I know I will have them forever. I will die with them on. They are homely and they are wonderful. My rubber boots make me braver and kinder and more generous. Yes, I will get the mail. Yes, I will get the newspaper. Yes, I will walk the dog. Yes to the garbage. Yes. Yes. Yes. I have rubber boots, good strong rubber boots--and I am not afraid. The writer writes the passage in order to _ . A) tell his daily life B) advertise rubber boots C) praise the objects ordinary but reliable D) attach the importance to happiness and safety
C