Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream. There is no real advantage. However, it adopted a unique marketing strategy, and quickly occupied the market as a top ice cream brand. Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haggen-Dazs leisure fashion shops are located in busy sections of malls. The layout is carefully planned to create an elegant atmosphere, and sometimes, a flagship store will cost several million dollars. Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped. It is understood that Haagen-Dazs seldom does television advertising. The majority of advertisements are high impact visually in print advertisements. In particular many advertisements target the wealthy consumers. Moreover, if the consumer spends 500 Yuan they can become a member. These members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon. There is always much creative ingenuity in Haagen-Dazs advertising, so it is remembered by the people: initial advertisements such as: "Delicious Haagen-Dazs, like 24K gold, Kobe beef from Japan, original palm oil, mushroom truffles and Chinese ceramics...what 'ice cream'was waiting for." "love her, let her eat Haagen-Dazs" This classic advertisement attracted numerous Haagen-Dazs lovers who became regulars. Today, Haggen-Dazs has about 700 stores in 55 countries with annual sales of more than 1 billion US dollars. Haagen-Dazs has become the world's most popular ice cream brand. In the United States, its market share is 6.1%, 1%in France, 4.6% in Japan, 4% in Singapore, and 5% in Hong Kong. Determined to win the majority of wealthy customers they combined positioning in the marketplace with dedicated brand goals. This is the real secret of success. How is the text organized? A) Main idea-Comparison-Supporting examples- Conclusion B) Topic- Supporting examples- Conclusion C) Opinion-Discussion- Description- Conclusion D) Topic-Argument-Explanation-Conclusion
A
I shall never forget the night, a few years ago, when Marion J. Douglas was a student in one of my calsses. (I have not used his real name for personal reasons. As he requested.) But here is his real story as he told it before one of our adult - education classes. He told us how tragedy had struck at his home, not once, but twice. The first time he had lost his five-old daughter, a child he adored. He and his wife thought they couldn't bear that first loss; but, as he said:"Ten months later, God gave us another little girl and she died in five days." This double was almost too much to bear. "I couldn't take it," this father told us. "I couldn't sleep, I couldn't eat, I couldn't rest or relax. My nerves were entirely shaken and my confidence gone." At last he went to doctors; one recommended sleeping pills and another recommended a trip. He tried both, but neither helped. He said:"My body felt as if it was surrounded in a vice , and the jaws of the vice were being drawn tighter and tighter." The tension of grief ----if you have ever been paralyzed by sorrow, you know what he meant. But thank God, I had one child left ----a four --year-- old son. He gave me the solution to my problem. One afternoon as I sat around feeling sorry for myself, he asked; 'Daddy, will you build a boat for me?' I was in no mood to build a boat; in fact, I was in no mood to do anything. But my son is a persistent little fellow! I had to give in. Building that toy boat took me about three hours. By the time it was finished, I realized that those three hours spent building that boat were first hours of mental relaxation and peace that I had had in months! I realized that it is difficult to worry while you are busy doing something that requires planning and thinking. In my case, building the boat had knocked worry out of the ring. So I determined to keep busy. The following night, I went from room to room in the house, making a list of jobs that ought to be done. Scores of items needed to be repaired: bookcase, stair steps, storm windows,... At the end of the passage, the author wrote about Winston Churchill in order to _ . A) prove that he followed Churchill's example B) support his student's solution to his problem C) show that he was successful in his career D) clarify how his conclusion was reached
B
*Question*
More than 50 people have responded to an advertise for "one of the most relaxing jobs on the market" - a bathtub TESTER. Bathstore is seeking a Bathroom Executive Officer (BEO) to test their range of products. It is sure to give the perfect candidate a stress-free life and possibly some pruned fingers and toes. And 12 month contract role pays a yearly salary of PS6,000, plus bathroom installation worth PS6and products worth PS4,000 to trial. For those expecting an easy life, this job isn't all about splashing around in the suds or playing with a rubber duck. The successful applicant will be responsible for providing written reports and analysis on the overall bathing experience. However, all that boring stuff can be done from the comfort of your own home. That's because Bathstore will regularly install their new baths into the BEO's home "ensuring that this is one job that can be taken lying down". Before you apply, make sure you meet the criteria, which is to be laid back, relaxed and bubbly! Bathstore's chief marketing officer Claire Bayliss said: "We are dedicated to making dream bathrooms easy, from design to installation, and this appointment demonstrates our commitment to deliver quality products and expert advice. "We've already received some great applicants for the BEO position and will be looking to produce a short-list in the upcoming weeks. "We're really looking forward to filling the role and won't rest until we find the right candidate". Other possible best jobs in the world range from a chief funster to a taste master. How much money will the successful candidate earn per year? A) more thanPS6,000 B) no more thanPS4,000 C) less than PS6,000 D) as much as PS4,000
**Answer**
A