What most naturally follows?

How to choose makeup
Start with your skin color.
Skin tone and skin color are not the same thing, but they do overlap in some areas. Skin color can offer some general clues as to what your skin tone may be, and can help you determine the type of makeup to purchase.
Skin color should not be your only method of determining tone. While there are some general rules, a variety of factors should be considered to assess your skin tone.