Part 1. Definition
In this task, you're given an article and an answer. Your task is to generate the fill-in-the-blank question for this answer based on the given article. The blanks are always at the end of the question, and can be filled with more than one word or phrase.
Part 2. Example
Article: Homework can put you in a badmood , and that might actually be a good thing. Researchers from the University of Plymouth in England doubted whether mood might affect the way kids learn. To find out the answer, they did two experiments with children. The first experiment tested 30 kids. Someshapes were hidden inside a different, larger picture. The kids had to find the small shapes while sitting in a room with either cheerful or sad music playing in the background. To test their mood, the scientists asked the kids to point to one of five faces, from happy to sad. Children who listened to cheerful music tended to point to the smiley faces while the others pointed to the unhappy ones. The researchers found that sad kids took at least a second less to find the small shapes. They also found an average of three or four more shapes. In the second experiment, 61 children watched one of two scenes from a film. One scene was happy, and the other was sad. Just like in the first experiment, kids who saw the sad scene acted better compared to the others. The researchers guessed that feeling down makes people more likely to focus on a problem or difficult situation. Not all scientists agree with them, however. Other studies argued that maybe, that cheerful music in the first experiment distracted kids from finding shapes. While scientists work on finding out the answers, it still might be wise to choose when to do your tasks according to your mood. After eating a delicious ice cream, for example, write an essay.
Answer: whether mood affects their learning ability
Answer: Researchers did experiments on kids in order to find out _ .
Explanation: It is clearly mentioned in the article that to the check effect of mood on children is the main purpose of the experiment.
Part 3. Exercise
Article: A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing. Brand power refers to the relative strength of a company's brand in the minds of consumers, and can influence consumers' choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company's most important assets. High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers . And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name. Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
Answer: a high brand usually sets a much higher price
Answer:
All of the following statements are the advantages of a high brand power EXCEPT that _ .