Question:
The veterans defeated the newcomers because they were less experienced.

Who is they referring to in this sentence?
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Answer:
the newcomers

Question:
Entertainmart has to win over the consumers with their low prices, or they will most likely go out of business.

Who is they referring to in this sentence?
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Answer:
Entertainmart

Question:
Blue Thunder scored more goals than Green Hogs since they are the better team.

Who is they referring to in this sentence?
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Answer:
Blue Thunder

Question:
Justin Bieber sold many more albums than Jack Johnson, but he is also very unpopular among older adults.

Who is he referring to in this sentence?
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Answer:
Justin Bieber