Problem: Article: Share your idea with business associates who have connections to prominent industry figures. It's possible that they know someone who might consider investing in your idea if they think it seems promising. All it takes is one interested party to get the ball rolling. Ask your friends and family to pass the word along, as well. The more ears you reach, the better your chances of securing a commitment. These events give entrepreneurs a chance to meet with potential investors firsthand and talk about their ideas. Run a search for startup conferences taking place in your area to buy tickets or reserve a presenter spot. You'll need a detailed presentation or functioning prototype of your product if you're going to be presenting. The biggest benefit of unveiling your concept at a startup conference is that it allows you to interact directly with the people who will be putting up the money. Head down to your bank and talk to a loan specialist about the terms for applying for a small business loan. You'll need to have a general idea of how much you'll need to kickstart operations, and be able to make a commitment to paying back the money on the bank's terms. Treat your loan application the way you would any other pitchbe professional, enthusiastic, and ready to sell the lender on the potential of your startup idea. If possible, look for institutions that are backed by the Small Business Administration. These lenders tend to be more forgiving when it comes to things like interest rates and repayment structures. These are companies that earn their profits by investing in promising new businesses. Pitching your idea or product to one of these companies could be a good way to net a good chunk of your startup funds with one transaction. The investors in a venture capital firm will want to see that you've done your homework when it comes to things like your business model, customer demographic, and estimated profitability. If your startup doesn't make money, they don't make money. Since venture capital firms tend to be willing to take chances on riskier investments, you're more likely to get a commitment. One downside of this, however, is that they'll usually set a higher interest rate to make the risk worth it. Wealthy individuals who offer startup money in exchange for a share of the company are known as "angel investors." These people typically don't have as much of an interest in ensuring a return as venture capitalists or other private investors, but instead make donations for philanthropic or other personal reasons. Tracking down angel investors can be tough since they don't tend to advertise, but you might be able to improve your odds of finding one by reaching out to associates with retired connections who like to keep a hand in the business world. Keep in mind that because angel investors are buying into your business, they may expect to have some say in how it's run.
Summary: Network to get in touch with outside investors. Attend a business startup conference. Take out a loan. Work with a venture capital firm. Get the attention of an angel investor.

INPUT ARTICLE: Article: If your cat is anxious, overexcited, or displays unwanted behaviors like scent marking or scratching, synthetic pheromones are a good solution. These chemicals mimic the pheromones that cats naturally produce to communicate with other cats. A few companies have used essential oils or herbal blends to mimic pheromones. Regular use can make cats feel calmer and more secure at home. Synthetic pheromones can be used as collars, sprays, wipes, or plug-in diffusers. Popular brands include Feliway, Comfort Zone, and Sergeant's Pet Care, among others. You can use them all the time to keep your cat happy and calm. You may also introduce them a few weeks before a stressful event to prepare her for it. Body wraps have proven to be helpful in relieving anxiety in cats. These products wrap around the cat's torso, applying gentle pressure on her pressure points. The effect is similar to that of swaddling an infant. Though these products are more well-known for use in dogs, they are just as effective in cats. If you haven't invested in a body wrap and your cat is anxious or fearful, you can mimic the effect using a heavy towel. Wrap the cat in the towel so her entire body is covered, except for her face. Make sure the towel is wrapped snugly around her body. This method can be used if you need to give her medication, trim her nails, or do anything that might upset her for a short period of time. Always make sure to praise the cat after releasing her from the towel. The ingredients in these supplements support the cat's natural chemical balance to improve relaxation. They may come in liquid, chew, or tablet forms. Two examples of supplements include Anxitane and Zylkene. Anxitane is a green tea amino acid which (according to the manufacturer) works on chemical receptors in the brain to reduce fear and anxiety in cats. Zylkene is a supplement derived from the milk protein that helps soothe newborns. You can buy these supplements online or at a vet's office.

SUMMARY: Use synthetic pheromones in your home. Consider using body wraps. Towel wrap her if you don't have a body wrap. Try using food supplements to combat anxiety.

In one sentence, describe what the following article is about: Search Engine Optimization, or SEO, is the art of getting your page on the top of someone's Google search. Proper SEO is not an exact science, but it is what separates the most viewed websites from those on page 8. Search engines look at four basic categories when deciding where you rank: Content: Search engines like Google look at the text, titles, and themes of your site. If you have 5-10 pages with the words "tractor repair skills," for example, you are more likely to appear when someone searches for "tractor repair." Performance: How fast does your site load? Lots of videos, pictures, and graphics will slow down your site and cause it to plummet. Authority: This is judged by how often someone else links to you. If other sites think your content is worth citing, search engines will rank you higher. User Experience: This is measured by how long people stay on your page. Inviting, informative, and exciting pages will have a higher UE score and rank higher on search engines. There are millions of pages about Hollywood fashion trends. There are not millions of pages talking about how to find and design the fabrics needed for action movie costumes. The more specific your page, the more it stands out, and the easier it is to promote. You will never challenge CNN.com for their viewers on the news, but you might be able to write first-person stories exploring the news from a civilian's perspective. Think in terms of search engines. You won't compete with "The News," but you might compete with "Bay Area Local Politics." What are the words that really sum up your pages? What is the main drive of your site? The more you can naturally interweave these terms, the higher you will appear on sites like Google and Yahoo. For example, you might have a page about Croatian Cooking. To get the most out of search engines, you should: Put the words "Croatian cooking" in your site title. Use the words "Croatian cooking" in every article at least once. Have the words "Croatian" and/or "Cooking" in the site URL.(www.cookingwithThomas.com/Cooking-Croation-Pies) These sites will tell you where your traffic is coming from, as well as which search terms people are using to find you. This information can be incredibly helpful in promoting your site. If, for example, you see that most of your traffic comes from people searching "Cute Beagle Pictures," you might start tailoring your promotion to Twitter accounts and dog-lover forums. If you wrote a semi-relevant article two months ago, link it to your new one! This drives up traffic on the site and tells search engines that your site has a lot of good content to search for. Image descriptions make it easy for search engines to decipher what is on your page. Try to use your keywords as you describe images so that they shoot up to the top when anyone searches for them.
Summary:
Understand Search Engine Optimization. Make your website as specific as possible. Think about keywords as you build pages. Use tools like Alexa and the Google Toolbar to see where you stand. Link back to your own pages. Give all of your images descriptions.