This task is about reading the given passage and construct a question about the information present in the passage. Construct a question in such a way that (i) it is unambiguous, (ii) it is answerable from the passage, (iii) its answer is unique (iv) its answer is a continuous text span from the paragraph. Avoid creating questions that (i) can be answered correctly without actually understanding the paragraph and (ii) uses same words or phrases given in the passage.
Q: I Love New York (stylized I ❤️ NY) is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City, and later to promote New York State as well. The trademarked logo, owned by New York State Empire State Development, appears in souvenir shops and brochures throughout the city and state, some licensed, many not. The song is the state song of New York.
A:
What English phrase does I ❤️ NY represent?