A prospective client sent me a link to this in-depth article on IBM's design thinking revolution, where Phil Gilbert, IBM's General Manager of Design, has hired over 1000 designers into the firm, and pushed for over 8000 of its managers and staff to get 'trained' in design thinking. They have even created specific design centres across the firm, with design offices in most of its key locations, such as the one above. The goal is nothing short of beginning IBM's next phase of transformation, one of many in its 100+ year history. However, all is not rosy. Despite achieving a monumental success relative to the status quo, 8000 'recognised' design thinkers in a corporation of over 370,000 souls is barely a dent in terms of changing practice. If NoTosh were to effect change in only 2% of the teachers with whom we work, we'd have packed up our bags long ago. I'm not sure hiring 1000 designers in and of itself is the answer to any organisation trying to instil a different way of viewing the world. Here's why. Since design thinking really began to be a thing, back in the early 60s, the designer him or herself has consistently been at the centre of the design process. Even though we talk of 'user-centred design', the actual ideation and production of a solution, and in many cases the synthesis and definition of the problem to be solve, too, are all tasks undertaken by skilled 'designers', rather than the people in the organisation who have the scope, brand, or 'permission' to play in that space. Once the designers leave the project, so does the design thinking. There is a reason d.school sees its executive courses filled with repeat customers and firms like IDEO continue to thrive - they are resolving challenges in specific examples of services or products, but not necessarily transforming the firms and organisations who had the budget and desire to solve a problem in that specific area. Solving a problem costs money. Solving a problem and teaching the client how to do it again and again costs more than just money.... Gilbert probably believed that: A. His staff would rapid gain knowledge from the professionals as envisaged B. The challenge in embarking on this task is easily solvable C. His staff will mandatory gather their interest D. not enough information
A

Cerberus just stared at me. The dog didn't blink, he didn't pant, he didn't move. He just sat in the passenger seat as I drove, relaxed, mouth hanging slightly open, looking at me the way someone examines a menu but can't decide on the chicken or the veal. The desert sky was on fire when the city came into view. Cerberus turned away from me and stuck his head out from the side of the jeep, his giant tongue flapping in the eighty mile an hour wind while I dialed Luna's number. The dog pulled his head back in, then rested his chin on top of the overhead roll-bar, his fur blowing back along his head like the spines of a porcupine. "Hello?" "Hey, Luna." "Dingo! Are you there yet?" "No, not yet. I'm just outside the city." Vegas flashed and blinked under the starless sky. "You get in touch with Mr. Waciejowski?" "Sure did. He's at the Denny's near the Excalibur. He's trying to stay away from the blackjack tables." "Yeah, good for him. He has the box?" I could hear Luna stuffing something disgustingly healthy in her mouth. "Mmm hmm." "He hasn't opened it, has he?" She swallowed. "Nah. I told him it was filled with old photos." Cerberus shifted in the seat and scratched behind his neck with such force that the whole Jeep shook; a rather unsettling motion at 80 miles an hour. "Hey Luna, I've got a question for you." I looked over to see the dog's nostrils flared out in the wind while his lips blew back and revealed his frightening set of teeth. "This, uh, this animal spirit guide you had me try to find. Do they ever show up, you know, in person?" Who does Cerberus belong to? A. no one B. not enough information C. Luna D. Dingo
B

SEOUL, SOUTH KOREA U.S. President Donald Trump's decision to withdraw from the Iran nuclear agreement is not expected to derail diplomatic momentum to reach a deal to end North Korea's nuclear weapons program, but it could complicate the negotiation process, analysts say. Trump on Tuesday announced that the United States is ending its participation in the 2015 Joint Comprehensive Plan of Action (JCPOA) that lifted sanctions on Iran in exchange for Tehran limiting its nuclear program, and would re-impose U.S. economic sanctions on Iran. The agreement was negotiated by the administration of Trump's predecessor, President Barack Obama, and involved five other world powers; Great Britain, France, Germany, China and Russia. Trump's National Security Adviser John Bolton said the U.S. decision to re-impose sanctions on Iran will set a higher standard for North Korea nuclear talks by sending, "a very clear signal that the United States will not accept inadequate deals." The U.S. policy reversal on Iran should not seriously impede diplomatic progress underway with North Korea, said Victor Cha, a noted Korea scholar with the Center for Strategic and International Studies in Washington. "In terms of how the North Koreans would take it, I don't think they'd take it one way or the other. I don't think they'd see it as negative or positive because they think they're different from anybody else anyway. They think they're a very special case," Cha said at a CSIS conference this week. While the Iran deal limited that country's efforts to develop a nuclear bomb, North Korea already possesses 20 to 60 nuclear warheads, according assessments by the U.S. Central Intelligence Agency and the Defense Intelligence Agency, and between 40 to 100 nuclear development facilities, according a report from the RAND Corporation security research organization. But apprehension over whether future U.S. presidents would uphold a nuclear deal reached by Trump could reinforce the North Korean demand for early concessions. John Delury, a North... When did trump decide to withdraw from the Iran nuclear agreement? A. not enough information B. on Tuesday C. on Thursday D. on Wednesday
B