What type of details about peter mcgraw can be gathered from the following bio? Bio: a. peter mcgraw -lrb- born 1970 -rrb- is an associate professor of marketing and psychology at the university of colorado at boulder . his research spans the fields of judgment and decision making , emotion , affect , and mood . mcgraw is known for his early research on expectations and emotions . in studying the emotional reactions of olympic athletes , he finds that bronze medalists often appear happier with their accomplishment than silver medalists because silver medalists are more likely to have higher -lrb- gold medal -rrb- aspirations , whereas bronze medalists are more likely to be the dark horse and exceed their expectations . mcgraw and jonathan levav have published work based on their theory of emotional accounting , which is a complement to prior research on mental accounting . emotional accounting posits that people use their feelings about money to guide how they spend it . for example , if people have negative feelings about a windfall of money , they tend to make utilitarian or virtuous expenditures in lieu of hedonic expenditures . mcgraw also investigates what makes things funny . his humor research was inspired in part by his research on moral violations with philip tetlock and mixed emotions with jeff larsen . mcgraw , along with caleb warren , developed the benign violation theory -lrb- bvt -rrb- , a general theory of humor based on evolutionary accounts of laughter and amusement . the bvt predicts that humor occurs when a person simultaneously appraises a situation as wrong or unsettling some way -lrb- i.e. , a violation -rrb- and yet appraises the situation to be okay or acceptable in some way -lrb- i.e. , benign -rrb- . his research is quickly moving the study of humor from the niche to mainstream psychology . in 2014 , mcgraw co-authored '' the humor code '' , a book about the science of humor and his travels around the world with journalist joel warner . mcgraw and his work often appears in major media outlets , such as bbc , the wall street journal and wired magazine . he also gives...
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