It has become increasingly common for academics to use social media to communicate with wider audiences. Twitter, like many other social platforms, typically measures success in terms of numbers of followers, likes and retweets, but this only tells us something about the spreading of messages but not necessarily whether the content of the messages is understood or embraced. One way to ascertain this is through network and language analysis, which, used together, can tell us how effective the communication is. Economists tweet less, mention fewer people and have fewer conversations with strangers than a comparable group of experts in the sciences, and use less accessible language with words that are more complex, with more abbreviations and with a more distant tone. Their tweets are less personal and less inclusive than those used by scientists. This is what appeared in April 2017 when we gathered data on tens of thousands of tweets from the Twitter accounts of both the top 25 economists and 25 scientists as identified by IDEAS and Science, including the top three economists at the time, Paul Krugman, Joseph Stiglitz, and Erik Brynjolfsson and, on the other side, the top three scientists, Neil deGrasse Tyson, Brian Cox, and Richard Dawkins. At that time those accounts covered roughly two thirds of all the following. The timing is significant because 2016 has been declared the year of post-truth politics, the year in which appeals to emotions (pathos) superseded the significance of factual evidence-based information (logos), affecting people's constructions and interpretations of events. This has been accompanied by the growing prominence of political "alt" movements (e.g. UKIP, the Alt-right) and their aggressive, provocative, and populist narratives, and "fake news" leading to political shock events such as Brexit and the Trump election. The relatively low traction of economists in these public debates has been and continues to be an important issue. Does the public not trust economists? Don't they understand... How does the writer feel about economists? A. That they don't communicate effectively. B. That they communicate perfectly. C. That the communicate better than scientists. D. not enough information
A

Those of you who are regular readers of Beauty Best Friend will know that I suffer from a very sensitive, itchy scalp and I am constantly on the hunt for haircare products that are natural and non-irritating but that also treat my hair well and leave it feeling soft, shiny and clean. So far my experience has generally shown me that natural, SLS-free shampoos and conditioners do not irritate the scalp as much as their chemical filled cousins, but that they do not always clean the hair as well and can leave it looking and feeling greasy, sad and lifeless. One of the first SLS-free shampoo and conditioners that I tried, back in 2013, was Mild Shampoo and Gentle Conditioner from Naked. The relief that I got from my itchy scalp was almost instant, but I did find that it didn't remove grease and oil from my hair too well, and I had to wash my hair a lot more often. Since then I've tried lots of different SLS-free haircare products, all of which have had their benefits and downfalls. For the past month I have been using Rescue Intensive Care Shampoo & Conditioner from Naked, aimed at frizzy, dry and damaged hair. As I had found such relief from my itchy scalp when using Naked products previously I wanted to try out another variant to see if it cleaned my hair any better. Prior to using the Rescue duo I had been having a really hard time with my scalp, but after just the first use of these natural products the itching had subsided about by 75%. Both the shampoo and conditioner have a lovely rich almond scent which stays on the hair after it is dry. The conditioner is a thick, rich cream and it feels like it is giving dry hair a real treat. Unfortunately these Naked products still don't clean my hair as well as some other products, and I still feel that my hair can look greasy and lank the day after I've washed it. I have tried the 'reverse poo' method which helps a bit this means conditioning your hair first, then shampooing it second but my hair can get very tangled after the shampooing stage. When did the author decide to try out other Naked products? A. Before using Rescue Intensive Care Shampoo and Conditioner B. not enough information C. After using Mild Shampoo and Gentle Conditioner D. After using Rescue Intensive Care Shampoo and Conditioner
A

*Question*
November always dragged around the station, but today was one dead Sunday. Not one car pulled off the interstate all morning. Nothing hit the drive but a thin steady rain, puddling slow rainbows in the oil. Me and Harnie just tilted back our chairs against the cigarette rack, watched the monster movie, and waited for the game to start. The big flying turtle was about set to barbeque downtown Tokyo when the drive bell rang, and up sluiced a car so damn gorgeous it hurt to look at it. A '37 Buick Roadmaster it was, painted a red so rich it was nearly black, that straight eight engine whispering like a lover while teardrops of rain rolled down the chrome grill. Out climbed this tall fellow, dressed like God's grandpa done up for a wedding or a funeral. His skin was brown as a buckwheat cake, with creases deep as drainage ditches. Took a mighty long stretch of sweat and toil, love and birth and dying, to carve a face like that. He flexed his shoulders, then rolled his neck till it cracked. He pulled a pack of Camel straights from inside his vest and flipped one out. "Got a light?" His voice was deep and warm, half gravel, half honey. I tossed him a pack of matches through the open door; he caught it left-handed, then flipped it open, folded over a match, and struck it with his thumb. "This the town with the dead fiddler?" he said after a long drag on the smoke. "You might say so," I said, ignoring the look Harnie gave me. Nobody talked about her; I wondered how this fellow had even heard about her. "Ain't a fiddle, though. It's a cello, like in the symphony." The stranger shrugged. "Close enough." "She ain't d-dead, neither," Harnie said. "M-more sleeping, like." He puffed out a wreath of smoke. Then another. "Let's go wake her up," he said. "You best not try, mister," I said. "She been sleeping for thirty some year." What did the two men start talking about? A. weddings B. not enough information C. death D. violence
**Answer**
C