Given a sentence and two mentions from the text (arguments), indicate a phrase (a verb or noun phrase) that describes the relationship between the provided arguments.
Q: Sentence: 'When the founder of Patagonia outdoor wear , Yvon Chouinard , got " sick and tired " of fancy plastic packaging , his firm just rolled up their long underwear with rubber bands , dumped them on the shelves and prepared for a 30 % sales drop .', Argument/Subject 1: 'yvon chouinard', Argument/Subject 2: 'patagonium'
A:
be founder of