Article: If the scratch is thick enough to "catch" your fingernail, you can try sanding it out. To do this properly, though, you'll need to have several grades of sandpaper, from 800 grit to 1500 or even 2000. Higher numbers indicate finer sandpaper. You can find sandpaper at any store that sells hardware supplies. You can often find it in assorted packs so you don't have to buy a separate pack for each grade. Take a piece, and fold it in thirds. This will give you a smaller surface to work with, and make it easier to hold the paper. Run some water over the sandpaper. It's very important to wet the sandpaper--this helps it from becoming too abrasive, and also helps clear away grit and dust as you work. The buffing motion combined with the abrasiveness of the sandpaper can help remove many scratches. Work gently, however. Being too forceful can cause new scratches. Keep buffing until the scratch disappears. Use a fresh, damp cloth and wipe down the area you've been working on. Take a new, clean cloth and run it over everything until it's all dry. Examine the scratch area. It should look different, and the scratch may have been removed. If it's still visible, however, you can try rubbing it again with a finer grade of sandpaper. Try 1200 grit, for instance, and follow the same procedure as before. Make sure to wet the sandpaper each time, and to work gently. If 1200 grit doesn't work, move up to an even finer grade (like 1500), and so on. Once the scratch is fully removed, polishing the area will make everything look like new. Get some commercial plastic or acrylic polishing compound and place some on a clean cloth. Wipe the whole plastic area to blend everything in. Then take a clean cloth and wipe off the excess. You can find plastic polishing compound at most big-box stores, either in the auto supply or home cleaning sections.
Question: What is a summary of what this article is about?
Get several grades of sandpaper. Start by wetting some 800 grit paper. Rub the sandpaper over the scratch in a circular motion. Clean the area. Use finer grit sandpaper if necessary. Polish the area.
Article: Make sure your staff is trained to ask clients for reviews, preferably in person. You can get eight times more reviews by asking in person than by email. Wait until the end of the business transaction to ask for a review. For example, if you perform landscaping, ask after you finish the job and present the customer with the bill. Say something simple, such as, "I hope you had a great experience and will tell others." Of course, you should first gauge the customer's overall satisfaction before you ask for the review. Avoid asking customers who are unhappy or overly picky. Most people don't leave reviews unless they are furious with a business. If you want positive reviews, you'll need to make the process as painless as possible, otherwise people will forget. Consider the following tips: Create business profiles on websites such as Yahoo Local, Google Plus, and Yelp. In an email, include a link to the website so that all your customer needs to do is click on a link. You can also print your profile URLs on a business card or on a receipt so that customers can find them easily. Some review sites (such as Yelp) prohibit you from asking customers for reviews or for providing any incentives. However, Yelp isn't the only review site, and you can encourage your customers to leave reviews at other websites by offering a discount coupon or small gift. Remember to ask for a review, not a "positive" review. You can't buy positive reviews from customers. Remember to mention something specific about the review in your thank-you. For example, you can write, "Thanks for the glowing review, Christina! We're happy you liked the lobster salad." You can also include a call to action. For example, encourage the customer to return and bring a friend the next time. Remember that you aren't responding only to your critic. Everyone else on the Internet can also see the review, so you need to be professional in your response. Use the following tips: Don't lash out. Nothing makes you look worse than getting snarky with someone. Wait 24 hours until you've cooled down before responding. Admit if you made a mistake, but don't admit to something that isn't true. Provide missing context. Some customers will offer only a one-sided critique, so you should supply missing details. For example, if someone complains that your prices were too high, you can mention that you post your prices on the website and outside your door. Offer to correct a problem for free. You might be able to win back a customer if you can address their problem. Ask the person to call you so that you can resolve the issue offline.
Question: What is a summary of what this article is about?
Ask for a review. Make leaving a review easy. Offer incentives for leaving a review. Thank customers for their positive reviews. Respond carefully to negative reviews.