What most naturally follows?

How to measure customer satisfaction
Decide what you want to find out.
Measuring customer satisfaction could cover a wide range of different areas, so you should start by thinking carefully about what it is precisely that you want to find out. Write down a list of the most important findings you hope to uncover in your research and then organise them in order of importance.
This could include : How satisfied the customer is with the quality of the product they purchased. How satisfied the customer is with the in-store experience.