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Article: You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer? Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions . That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal. In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology are huge. Instead of offering direct discounts, shops offer larger sizes or free samples. According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative. There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk Another trap we often fall to Is that we are not really... Question: According to the passage, shops use the following tricks to make more profits EXCEPT _ Yes or no, is the answer "giving direct discounts"?
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No

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Article: Mo Yan's winning of the 2012 Nobel Prize in Literature shows the world's recognition of China's contemporary literature, according to the China Writers Association. It also represents the attention drawn to Chinese writers and the international influences of Chinese literature, said an official statement from the organization on Thursday evening. Mo is the first Chinese national to win the Nobel Prize in Literature. In the statement, the association congratulated Mo Yan on his success and spoke highly of his "outstanding achievements". Mo had effectively extended the boundaries of imagination, the depth of thoughts and the state of arts of Chinese literature by focusing on lives in the countryside with a unique national style, said the statement. He Jianming, vice president of the association, said in a separate interview, "It is not only a joyous occasion for Mo, but also a dream coming true for generations of Chinese writers. " "The prize also shows recognition in realism writing coming from traditional Chinese literature, " said He. He cited Mo's latest novel, Frog, which was published in China in 2010, as an example of Mo's focus on realism. The book focuses on the influence of China's "one child" policy in the countryside. "Mo's works are among the best when it comes to Chinese contemporary literature. "He said, "Adding the award is significant for the development of Chinese literature and will improve confidence in the country's cultural creativity. " Mo Yan, a pen name for Guan Moye, was born in 1955 and grew up in Gaomi in east China's Shandong Province. Mo is one of the most widely translated Chinese writers. His best-known work is Red Sorghum, which was made into a film by the director Zhang Yimou. Question: Mo Yan's works focus on _ . Yes or no, is the answer "lives in the countryside"?
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No

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Article: In one way of thinking, failure is part of life. In another way, failure may be a way towards success. The "spider-story" is often told. Robert Bruce, leader of the Scots in the 13th century, was hiding in a cave from the English. He watched a spider making a web . The spider tried to reach across a rough place in the rock. He tried six times. On the seventh time he made it and went on to make his web. Bruce is said to have been encouraged by this and to have gone on to defeat the English. Edison, the inventor of the light bulb, made hundreds of models that failed before he found the right way to make one. Once he was asked why he kept on trying to make a new type of battery when he had failed so often, he replied, "Failure? I have no failure. Now I know 50,000 ways it won't work." So what? First, always think about your failure. What caused it? Were conditions right? Were you in top form yourself? What can you change so things will go right next time? Second, is the goal you're trying to reach the right one? Try to do some thinking about what your real goals may be. Think about this question, "If I do succeed in this, where will it get me?" This may help you prevent failure in things you shouldn't be doing anyway. The third thing to keep in mind about failure is that it's a part of life. Learn to "live with yourself" even though you may have failed. Question: Even if we have failed we should _ . Yes or no, is the answer "learn to accept it"?
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Yes