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Cute, stylized as -ute (kiyuto, Kyuto), was a Japanese idol girl group part of Hello! Project collective produced by Tsunku, who also writes almost all the group's songs. Cute consisted of Maimi Yajima, Saki Nakajima, Airi Suzuki, Chisato Okai, and Mai Hagiwara, who were all members of Hello! Project Kids prior to the group's formation.

On April 3, it was announced that Cute would have their first solo overseas event, "Cutie Circuit ~Voyage a Paris~" on July 5 in Paris, France. In addition,they performed at Nippon Budokan for the first time on September 9 and 10 (Cute's day) to commemorate their 200th performance. On January 26, 2014 at a release event, ute's 24th single titled "Kokoro no Sakebi o Uta ni Shitemita / Love Take It All", was announced to be released on March 5, in 5 editions. On February 24, it was announced that ute would be collaborating with Reebok to promote their product Your Reebok, where one could personally customize their Reebok, for March 2014. Both "Kokoro no Sakebi wo Uta ni Shitemita" and "Love take it all" were used for their collaboration "Your Reebok x ute." On March 5, it was announced that -ute's "Love take it all" would be the inauguration CM song for 2014 BS-TBS' Idol Campaign. They would also have a 6-episode TV show called ute no Challenge TV, every last Thursday of the month on BS-TBS. On April 15 it was announced that Berryz Kobo and ute were invited to attend the 15th Japan Expo in Paris as Guests of Honor. On May 3, it was announced by Yajima Maimi, during the last MC corner of ute Concert Tour 2014 Haru ~Cute no Honne~, that Cute will be performing at Budokan on September 10, "-ute no Hi". On July 16, ute released their 25th single The Power / Kanashiki Heaven (Single Version). On August 23 it was announced the ute had set two world records (the longest passing of an egg in a relay (1 hour and 30 minutes) and the most snacks eaten in a relay (1 hour). The records were achieved at a public recording of their TV-show with respectively 259 and 346 of their fans at Asakasa Blitz On September 27, ute performed at the 2014 Aomori SHOCK ON open-air music festival alongside Berryz Kobo and other artists. On November 19, ute released their 26th single I miss you / THE FUTURE. On November 20, ute performed alongside other artists at Tower Records' 35th anniversary event
Cute (Japanese idol group)