Optus is also focusing on media content, in July unveiling an entertainment partnership with National Geographic as part of what CEO Allen Lew told ZDNet is the telco's next move to become a "mobile-led multimedia service provider".

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optus is also focusing on media content, in july unveiling an entertainment partnership with national geographic as part of what ceo allen lew told zdnet is the telco's next move to become a "mobile-led multimedia service provider".