In one sentence, describe what the following article is about: Prospective clients aren't just going to take your word for it when you tell them that you can successfully help them improve their image; they're going to want to see visual proof. That's why a portfolio of your successful makeovers is a must when you're trying to get clients. Even if you've only given free makeovers, before and after photos show potential clients what kind of results they can expect. Make sure that your portfolio has high quality photos. If possible, take them with a digital camera instead of the one on your phone. Pay attention to the lighting in your photos. You want prospective clients to be able to see all of the details in your makeovers. It's a good idea to have both a physical portfolio that you can bring to meetings with clients, and a digital version that you can send to potential clients who may not be willing to commit to a meeting. While it's not a necessity, being certified as an image consultant can give you credibility that makes prospective clients feel more comfortable. The Association of Image Consultants International (AICI) offers certification that informs clients that you've achieved a certain level of knowledge in the field and are committed to staying on top of new trends and developments. Becoming certified means that you can include the "AICI CIC" designation after your name on your resume, website, business cards, and other promotional materials. To become AICI certified, you're required to submit a portfolio which includes client evaluations and proof that you've performed 30 hours of work in the image field, along with other documentation. You also must sit for the AICI CIC Exam, which tests your knowledge of topics in the image field. When it comes to starting any kind of business, an online presence is a must because most prospective clients will start their search online. Create a website that contains contact information, your portfolio, bio, and client testimonials if possible. You should also establish Facebook, Twitter, Instagram, and other social media accounts to help promote your image consultancy business. It's a good idea to start a blog that focuses on image consultancy issues and tips. It can help you seem like an authority in the field. While a lot of people search for businesses online, some connections are still made by word of mouth. That's why it's a good idea to have business cards that you can pass out to potential clients. You might meet them at your other job, so it helps to have a card with all your contact info to pass on. You should also give some cards to your strategic partners, so they can give them to potential clients. Include your website and social media account information on your cards, so potential clients can check you out online.
Summary: Create a portfolio. Become certified. Start a website and social media accounts. Make up business cards.

In one sentence, describe what the following article is about: People on the street are more likely to stop if you're playing an instrument well and can make it sound good. If you already know how to play a specific instrument, then focus your time and energy practicing your technique so you can get a better sound and play more fluidly. Try different playing techniques so you can continue to learn and master your instrument. You can play music on the street with any instrument you want as long as you're able to play it well. Smaller instruments, like the ukulele and violin, may not cut through the sound of a large crowd or a busy street so it may be difficult to hear. If you don't already play an instrument, find something that makes a loud noise, such as a trumpet, saxophone, drum, or electric guitar. Learn the instrument as well as you can so you can perform well when you find a place to set up. If you're unfamiliar with the instrument, consider taking lessons so you can learn proper techniques. If you can't play an instrument and aren't able to find one, you can always sing instead. Look for a microphone and a small amp you can use while you're performing so your voice stands out from the rest of the crowd. Practice singing your favorite songs as well as scales so you can improve your vocal control and technique. You don't need a microphone to sing on the street if you already have a loud and strong voice. See if other performers want to get together so you can form a street band. Popular music is easily recognizable and makes it easier for a crowd to jam along with you. See what songs are currently popular on the radio so you can find the chords and lyrics for them. Look for classic songs that many people would know as well, such as hits from the 80s and 90s, so people can sing along and grow more interested in your performance. If you're playing a percussion instrument like drums, then you may not be able to play popular music as well as someone who can play guitar or sing. Instead, you may practice difficult rhythms from songs you already know or play your drums along to music in the background. When people hear you play the same song over and over again, they're less likely to watch or tip. Make sure you prepare a variety of songs to play so you're able to keep playing without repeating any. Write down all of the songs you know and organize them however you want so they flow well into one another. It's okay to start repeating songs if the crowd you originally played them for has already left.
Summary:
Choose an instrument that you already play for your performance. Play a loud instrument so people can hear you over other noises. Sing if you don't know how to play an instrument. Learn popular music that a lot of people will recognize. Plan at least an hour of songs to play so your material stays fresh.