This is a test of commonsense. Complete the next sentence:

How to get bloggers to post a press release
Create a press release that is creative but search engine optimized.
This is a hard balance to create; however, it is important that it is not bland, but also not too poetic or cliched. Figure out 3 to 5 keywords that should appear a few times in your press release that explain the industry, the brand and the product.
A blogger wants to feature top quality content. Your press release must be top quality, with a short but catchy description of the product or event.