Language has a powerful influence over people and their behaviour. This is especially true in the fields of advertising. Visual content and design in advertising have a very great impact on the consumers,but it is language that helps people to identify a product and keep it in mind. The choice of language to show specific messages with the intention of influencing people is of vital importance. The English language is known for its extensive vocabulary. While many other languages have only one or two words to carry a particular meaning,English may have five or six. Moreover,the meanings of these five or six words may differ very slightly and in a very subtle way. It is important to understand the connotation of a word. "Armchair",for example,suggests comfort,whereas "chair" causes no particular feelings. Different people sometimes interpret language in different ways. Both the mass media,when reporting news items,and marketing and advertising personnel have to consider the emotive power of the words they use. First,they make a decision about what to communicate and what to withhold .One way in which advertisers adapt language to their own use is to take compound words and use them as adjectives. Examples of these compounds are:top-quality,economysize,chocolateflavoured,featherlight and longerlasting. These compounds have become part of the English language. The language of advertising always emphasizes why one product stands out in comparison with the others. Don't expect advertising language to be always correct in the normal sense. For example,comparatives are often used when no real comparison is made. An advertisement for a detergent may say "It gets clothes whiter",but whiter than what? What would be the best title for the passage? A) The Influence of Advertising B) The History of Advertising C) Language in Advertising D) The Art of Language
C
(Question)
Some years ago I had a nephew starting college. I decided to write him an email with some study advice. I just wrote about all of my study habits in college that got me earning A's in almost every class that I took. Since then I have forwarded that email to countless friends and s with kids heading off to school. I decided to stop cutting and pasting emails and put this advice up on a website to make it easier to send on. Inside this site are some very specific things that you can do to get an A in every college class. No magic. Just a set of college study methods and some common sense behaviors that when consistently followed will increase the likelihood of any student getting an A in any class in college. The beauty is that this is simple, common sense stuff, but it works. For example, one plus one equals two. I believe that most anxiety issues are the result of poor performance, not the cause of it. When kids are successful in college, their stress and anxiety go down and they're happy, well-adjusted and enjoying the challenges that go along with it. They aren't looking for excuses for their failure and a reason to come home. The practices you'll find in here include concrete, practical tips that anyone can apply. They will create successful, happy students who get good grades. This isn't a site that you scan through. If you want to learn how to study in college properly, you need to put down the beer and dedicate the time to read it all from start to finish. Developing good study habits takes some time, but only a fraction of the time you'll waste struggling in a just a single class. My intent is to help you make the transition to a successful, and less stressful, college experience. I include some specific, tangible study techniques and time management practices to get you doing things the right way fast. When you follow these methods, you'll have more time for the sports and parties, and you'll still get A's - I promise you that. The genre of this article is _ . A) prose B) poetry C) discussion papers D) essay
(Answer)
A
Ques: What is your favorite color1? Do you like yellow, orange or red? If you do, you must be an optimist, a leader, and an active person who enjoys life, people and excitement. Do you prefer gray and blue? Then you are probably quiet, shy and you would rather follow than lead. If you love green, you are strong-minded and determined. You wish to succeed and want other people to see you are successful. At least this is what a psychologist tells us, and we are also told that we don't choose our favorite color1 as we grow up. If you happen to love brown, you did so as soon as you opened your eyes, or at least as soon as you could see clearly. A yellow room makes us feel more cheerful and more comfortable than a dark green one, and a red dress brings warmth and cheer to the saddest winter day. On the other hand, black is depressing . Light and bright color1s make people not only happier but also more active. It is a fact that factory workers work better, harder, and have fewer accidents when their machines are painted orange rather than black or dark gray. Remember, then, that if you feel low, you can always brighten your day or your life with a new shirt or a few color1ful thing. Remember also that you will know your friends and your enemies better when you find out what color1s they like and dislike. And don't forget that anyone can guess a lot about your character when you choose handkerchiefs or a lampshade. According to this passage, _ . A) one can choose his color1 preference B) one is born with his color1 preference C) one's color1 preference is changeable D) one has to choose his favorite color1 as soon as he can see clearly
Ans: B
Ques:All over the world people began their exciting day by drinking a cup or several cups of coffee. People have always said that a cup of coffee in the morning helps them begin their day on the right foot. They need this cup of coffee to get going in the morning. It is not the coffee but something in the coffee that activates our bodies and brains. It is a material called caffeine. Caffeine may increase a person's mental and physical abilities. For example, two cups of coffee will _ blood flow, breathing, and body heat production by 10% to 20%. All of this make your heart beat faster and doctors warn that this may be somewhat dangerous. Caffeine is found in tea, coffee, chocolate, and many other common foods. A little caffeine is probably helpful. But too much caffeine can result in nervousness and sleeplessness. "They need this cup of coffee to get going in the morning." In this sentence "get going" means " _ " A) go for a walk B) get along well C) leave home early D) start their new day

Ans:
D