Q: In other words, you need restate why you have decided to embark on a new marketing campaign. This is the big picture of the market, your company, and your marketing plan. This helps introduced your creative team to the project and gives them context in which to consider their options. Include information like market opportunities or shifts among customer interests that you are trying to target. You should have already decided on a strategy for achieving these objectives, so outline your strategy in detail. Focus on which objectives are your top priorities, so the creative department will know what is most important. Essentially, this will outline the intended effect your advertising will have consumers. Ensure that your objectives are clear and measurable. Your outline should provide specifics about how you will evaluate the progress of your campaign. You might do this by measuring an increase or decrease in sales, store traffic, RPFs, and so on. Specify any information you've decided on in your audience analysis. Write out as much information as possible about your target demographic. This includes personal information (gender, age, etc.) as well as lifestyle information like their buying habits and hobbies. Again, the better picture your creative team has of your target consumer, the better they'll be able to target it. The composition of the audience relies entirely on the message and the product. Once you have established the audience, try to think like a person in that group. This can be expressed in a single sentence, sometimes called a single-minded proposition, because it establishes a single idea from a specific angle. Keep in mind that this isn't simply a description of your product or service you are selling, but a description of what exactly you are promising the consumer in your advertisement. This can also be a good place to include a description of an important visual or persuasive statement that you want included in your ads. Include the motivation you want to create with this message. What benefits, mental and physical, will your audience receive by looking at your ad? The message or single-minded proposition is the concept on which you should spend the most time. It should be very clear. Try to avoid the use of "and," "but" and semi-colons, because trying to communicate too much in a long sentence will confuse the message. This means giving your audience the proof necessary to support the message. For your creative team to integrate this support, they'll need as much specific information as possible. You should include every conceivable detail about the product or service being advertised that backs up the claim you are trying to make. This can include both factual and emotional appeals to the consumer and should be listed in order of most to least important (and labeled as such). Include attachments of existing marketing materials that should be used in the initiative. Establish which medium is best for reaching your target audience and why. In addition, you'll want to spell out your target size or duration for your advertisement, depending on the medium. If you can afford to be flexible and want the marketing team's input on this aspect of your strategy, list several mediums and ask for team feedback. Anything you provide your marketing team with can be helpful in creating your advertisements. These can be any additional facts that support your goals, any points to avoid or downplay, or any mandatory inclusions (slogans, logos, sponsors, etc.). If something is crucial to your advertisement, make sure that your brief says that it is.
A: Give a background for your brief. Outline your objectives as they relate to this specific initiative. Establish your primary audience. Write the message you want your audience to receive. Decide how you will substantiate the message. Decide what medium will be used to communicate the message. Include any additional helpful information.

Q: You can use any kind of bok choy you like for this recipe, including baby, mature, or Shanghai bok choy. To prepare the bok choy: Cut off the very end of the stem that's keeping the leaves together. Separate the bok choy, but leave the center leaf bulb intact. Wash the leaves and stems by running them under cold water. Make sure you rub the bottom of the stem well to remove dirt from around where the roots were. Pat dry with a clean towel. If you aren't using baby bok choy, cut the leaves off the stems, keeping the two pieces separate. Cut the leaves and stems into one-inch (2.5-cm) chunks. Baby bok choy is already bite-sized and has more tender stems, so it doesn't have to be cut up. You can season the bok choy with salt, pepper, and red pepper flakes, to taste. Toss the bok choy to coat it with the seasoning, then transfer it to a large serving platter. This recipe makes enough to serve about four people.
A: Prepare the bok choy. Season and serve.

Q: An adult or older child should be able to identify if she has an ear infection. An infant cannot, so you will have to look for symptoms. The symptoms of an ear infection include: Tugging or pulling at the ear (this may be the only sign in some infants) Ear pain, especially when lying down Irritability, crying, and fussiness Difficulty sleeping Hearing loss Fever of 100oF or higher Loss of appetite Drainage from the ear Dizziness or a feeling that the room is spinning Warmth, redness, or pain around the ear Swelling or itching Ear infections cannot be caught from another person. However, certain conditions can lead to ear infections. Be alert for ear infections if you or your child encounter any of the following conditions: Allergies, colds, or sinus infections Cold climates Changes in altitude or climate Pacifier or sippy cup use, or drinking a bottle while lying down Exposure to smoke Family history of ear infections Most ear infections can be treated at home. However, some ear infections are severe and need to be taken care of by a doctor. Call your doctor if any of the following apply: Fever of 100 degrees Fahrenheit or higher Severe pain Severe pain that suddenly stops. This may indicate a ruptured eardrum. Drainage from the ear Any new symptoms, such as dizziness, headache, swelling, or weakness in the facial muscles If the ear pain lasts more than 24 hours Change in hearing ability
A: Recognize the symptoms of an ear infection. Monitor the risks for ear infections. Contact your physician.

Q: Remove the parsley leaves from the stem. Finely chop the leaves on a cutting board with a chef's knife. Measure 1 cups parsley and pour it into a large mixing bowl. Smash 3 cloves garlic with the flat side of a chef's knife. Remove the skin from each clove. On a cutting board, mince the garlic with the chef's knife. Scoop the minced garlic into the large mixing bowl. Remove the skin from one shallot. Quarter, slice, and then mince the shallot. Add the minced shallot to the large mixing bowl. In the large mixing bowl, add teaspoon red pepper flakes, teaspoon sea salt, and teaspoon black pepper. Measure and pour 3 tablespoons extra virgin olive oil and 3 tablespoons (44.4ml) lemon juice. Stir the ingredients with a whisk. If the sauce looks dry, add up to 1 additional tablespoon of extra virgin olive oil. Remove the skin and nut from the small, ripe avocado. Cut the avocado into cubes. Add the cubed avocado to the chimichurri sauce and toss. Serve immediately.
A:
Destem and mince the parsley. Peel and mince the garlic. Peel and mince a shallot. Combine the rest of the ingredients, excluding the avocado. Cube the avocado and add the sauce. Finished.