What type of details about samantha skey can be gathered from the following bio? Bio: samantha skey is a digital media innovator - currently chief revenue and marketing officer for sheknows media , a new york city-based women 's media company that believes in ' women inspiring women ' . formerly of recyclebank recyclebank uses social gaming dynamics to encourage green action among mainstream consumers . samantha is responsible for advertising products , revenue generation , and corporate marketing and brand development . a frequent presenter and commentator for business and trade media , skey 's speaking events include annual ad week panel moderation , the gamification summit of 2011 , greenbiz state of green business forum 2011 , the physic ventures-edelman social media summit 2011 , shestreams 2011 , omma global new york 2011 , gamification summit 2011 and ad : tech conference 2011 . in an authored advertising age article , skey advised companies on how to reach millennial moms . she said that this generation of mothers -lrb- those born after 1980 -rrb- are wallet-driven activists who consider both family health and environmental sustainability when making purchases . '' the millennial mom has different expectations for the brands she supports and demands transparency and authenticity both from the brand 's on - and offline efforts . '' skey helped develop riddler , one of the web 's first real-time , multi-player , reward-based gaming sites at interactive imaginations . she has served in management positions at the walt disney company and cnet , was the chief marketing officer at passenger , inc. and is a member of the founding executive team of alloy inc. , where she served as executive vice president of strategic marketing . skey sits on the boards of ad : tech , the earth adoption agency , smartypants ltd. , youthnoise and the bronx academy of letters skey holds a ba in comparative literature from hamilton college .
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