Please answer the following question: Build a movie plot around this: When was the big brother concept developed? late '90s
A:
The film details the experiences of "the greatest Internet pioneer you've never heard of,"[2] Josh Harris. The dot-com millionaire founded Pseudo.com, the first Internet television network during the infamous tech boom of the late '90s. After achieving prominence amongst the Silicon Valley set, Harris became interested in controversial human experiments which tested the effects of media and technology on the development of personal identity. Ondi Timoner documented the major business-related moments of Harris' life for more than a decade, setting the tone for her documentary of the virtual world and its supposed control of human lives.[2]Among Harris' experiments touched on in the film is the art project "Quiet: We Live in Public," an Orwellian, Big Brother concept developed in the late '90s which placed more than 100 artists in a human terrarium under New York City, with myriad webcams following and capturing every move the artists made.[3] The piece de resistance was a Japanese-style capsule hotel outfitted with cameras in every pod, and screens that allowed each occupant to monitor the other pods[4] installed in the basement by artist Jeff Gompertz.[5]The film's website describes how, "With Quiet, Harris proved how, in the not-so-distant future of life online, we will willingly trade our privacy for the connection and recognition we all deeply desire. Through his experiments, including another six-month stint living under 24-hour live surveillance online which led him to mental collapse, he demonstrated the price we will all pay for living in public."[2]"He climbs into the TV set and he becomes the rat in his own experiment at this point, and the results don't turn out very well for him,"[6] says Timoner of the six-month period Harris broadcast live, online his life in his NYC loft. "He really takes the only relationship that he's ever had that was close and intimate and beaches it on 30 motion-controlled surveillance cameras and 66 invasive microphones. I mean his girlfriend who signed on to it...