Your ideal office location has a lot to do with the practice areas in which you've chosen to specialize. For example, if you plan to be a civil litigator and spend most of your time in court, you would benefit from having an office within walking distance of the courthouse. You won't have to worry about traffic or finding parking when you can just walk to court. Keep in mind how much space you'll need. For example, if you plan to meet often with clients in your office, you may need a dedicated conference room. Study the real estate market in the areas where you'd like to lease office space so you have a good idea of the market value of any available offices you visit. Set priorities for various property features so you know what you can't live without and what you can compromise on. Paying the lowest rent, for example, might not be of much benefit to you if you don't have adequate space. Depending on the area of law you intend to practice, you may be able to work from home for at least a short period of time while you're getting your law firm off the ground. If you absolutely must have a separate office, consider using an office share company or leasing a suite of rooms from another firm. You need to plan for employee expenses, including payroll, health insurance, and worker's compensation insurance. Early on, you should focus your staffing needs on legal assistants and paralegals who have experience. If they have too much experience, you may not be able to afford to hire them, but you also can't afford to hire someone who requires a lot of training. You need staff members who already understand the basics of working in a law office. If your office is located near a law school, contact the school's career services office and see if you can get a law student to intern. You won't inspire much confidence if you open your doors to clients and your desk consists of 2x4s propped up on milk crates. Whether you decide to start a high-tech paperless office or use the traditional paper file method of organization also will have an impact on the type of office space you need and how big your office will need to be. When you budget your start-up costs for furniture and equipment, talk to your tax advisor to determine how those expenses can be deducted. Some equipment you can deduct the full cost of all at once, while other items have to be depreciated over a number of years. At a minimum, you need computer programs to manage your calendar and contacts, track your billing, and organize your digital files. You also may want to subscribe to an online legal research system such as LexisNexis or Westlaw. These companies have different subscription levels so you can balance access to the information you need with a price you can afford. If you're going to focus on internet presence, you may want to hire a web designer or a social networking expert, at least on a freelance or temporary basis to get your accounts set up. You also might consider hiring a copywriter or blogger to create informative copy for your website. Depending on your practice area, you might consider targeted advertising online or in local publications that cater to your ideal client base.
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One-sentence summary -- Go location scouting. Evaluate office alternatives. Decide how many people you want on staff. Consider your needs for office furniture and equipment. Price document management and research services. Include marketing expenses in your budget.

These photos will help you tell the story you want to tell. The clientele should be excited and intrigued by what they see in the brochure. Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset. Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location. People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. Each vacation will have a different feel/tone. You will want to convey whether your destination is relaxing, exciting, or somewhere in between. To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones. For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy. While you never want to distract the viewer too much, these three things can help in the aid of the story you are trying to tell. Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure. If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences. Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more. The 3-4 sentence sections should match what the visuals are saying. For example, if you are talking about restaurants in your section, use a picture of a restaurant. If you are a student, a standard folded piece of paper will work just fine. However, professionals should look into printing brochures at facilities that specialize in printing. Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier. If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp. Make sure the printing company has not dramatically changed/altered the layout or design of the brochure. For both professionals and students, this is a great time to go back and proofread one more time.
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One-sentence summary --
Choose eye-catching photos. Consider the color scheme carefully. Add in borders, asterisks, and designs. Organize the brochure so the copy and visuals work together. Invest in a professional printing company. Provide a final copy proof.