Would the following phrase be considered positive or negative?

the casting of raymond j. barry as the ' assassin ' greatly enhances the quality of neil burger 's impressive fake documentary .

positive

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so desperate for attention it nearly breaks its little neck trying to perform entertaining tricks

negative

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has the thrown-together feel of a summer-camp talent show : hastily written , underrehearsed , arbitrarily plotted and

negative

Would the following phrase be considered positive or negative?

fright
negative