People in cities all over the world shop in supermarkets. Who decides what you buy in the supermarket? Do you decide? Does the supermarket decide? When you enter the supermarket, you see shelves full of food. You walk in the aisles between the shelves. You push a shopping cart and put your food in it. You probably hear soft, slow music as you walk along the aisles. This may be an attempt to please you, so you will enjoy shopping. Some supermarkets want to increase their profits by playing soft and slow music, because the slow music makes you walk slowly and you have more time to buy things. Fresh fruit and vegetables are usually put near the entrance. When you arrive at the supermarket, you think about the kinds of fruit and vegetables you need first. Once you've got that out of the way, you can relax and do the rest of the shopping without any hurry. Besides, if you see fresh goods first, it gives you a "feel good" impression of freshness, so you can not help spending your money. Maybe you go to the meat department then. There is some meat on sale, and you want to find it. The manager of the supermarket knows where customers enter the meat department. The cheaper meat is at the other end of the meat department, away from where the customers enter. You have to walk past all the expensive meat before you find the cheaper meat. Maybe you will buy some of the expensive meat instead of the meat on sale. Most of the food in supermarkets is very attractive. It all says "Buy me quickly!" to the customers. The fresh fruit and vegetables say "Buy me quickly!" as you walk by. The expensive meat says "Buy me quickly!" The supermarket tells you what to buy. The manager knows _ . A) where customers come from B) which customers like slow music C) where fresh meat should be put D) which customers like cheap meat
C
The general objective of public interest advertising is to inform, persuade, or remind people about the particular idea, cause, or philosophy being advertised. This kind of advertising is often used by non-business institutions, such as schools, hospitals and charity organizations. We also see advertising by associations. In addition, we witness millions of dollars' worth of advertising placed by government organizations. Much government advertising announces the availability of such valuable government services as consumer assistance, welfare aid, or career guidance. However, with the resource available to it, the government can also use advertising techniques for propaganda purposes. Many state governments use advertising to attract new businesses, tourists, or workers to aid their economy. Because of the fact that public interest advertising is nonprofit, the words it uses are much more different from the other 3 kinds of advertising. Its purpose is not to urge readers to spend their money, but to disseminate a kind of concept or advocate a social ethic. The headline of public interest advertising also acts as a role of attraction. The average words of them are 10.6, and most of them are curious headlines (60%) and emotional headlines (30%). We can know from the statistics that attracting the reader is still a main task for the headline of public interest advertising, because only when the readers feel the advertising will benefit them (no matter physically or mentally) should they have the patience to read it further--that's the rule of all the advertisements. I also notice that only 10% of those advertisements include their advertiser's brand, which shows that the public interest advertisements do not aim to propagandize any company or organization. Straight-line body copy is the most frequently used form--which is 50% of the 20 ads. 75% of those ads have used imperative sentences. Most of these sentences are urging readers to take action immediately for others or social ethics. All these data show the... According to the passage, public interest advertising is mainly used by all the following EXCEPT _ . A) charity organizations B) cinemas C) government services D) associations
B
Q: T-shirts on sale Item 1: This classic T-shirt is now available in youth sizes. Made from 100% organic cotton, this white T-shirt with a four-color Google logo is a great fit for both boys and girls. It has double-needle sleeves and a double-needle bottom hem ,and comes in children sizes XS-8,S-10,M-12 and L-14. Price:$9.65. Item 2: The softest, smoothest, best-looking, organic cotton T-shirt available anywhere. This T-shirt is made of 100% organic cotton and is specially designed to satisfy women's need. Price:$13.25. Item 3: Talk about user-friendliness--not only does this ladies' T-shirt look great. It's likely to be the most comfortable piece of clothing you own. Made of 70% bamboo and 30% cotton, it's antimicrobial . This shirt is so soft, and you may find strangers asking if they can touch you. Color: red with a Google logo screened on the left sleeve in white. Price :$8.86 Item 4: 100% organic cotton T-shirt. This shirt has a flattering and stylish fit for any body type. Other characteristics include a reinforced shoulder construction to maintain shape through repeated washings, and a durable double-needle bottom hem. It comes in white with a full color YouTube logo. Price :$14.50 Item 5: This super comfortable full-zip T-shirt not only meets your eyes. Its unseen benefits include moisture-wicking and antimicrobial _ .It is made of 56% cotton,16% bamboo, and 28% polyester. Price :$55.20. Item 6: Your purchase of this 100% African organic cotton T-shirt supports the Edun Live cause, which helps create jobs in Africa. These shirts are referred to as "grow to sew African " meaning the farmers, ginners, millers, and stitchers in Africa benefit every time an order is placed. This comfortable and stylish shirt comes in natural color. Price :$13.00. If you want to have a red T-shirt with a Google logo on it, you'd better choose _ . A) Item 1 B) Item 3 C) Item 4 D) Item 6
A: B
Q: More and more Italians are leaving their country because they can not get a job. One in every three Italians say they are willing to go abroad, sometimes even to other continents to get work. Currently, about 300,000 young Italians may be living abroad. Although emigration has always been a choice for Italians, especially for those who left the country at the beginning of the twentieth century, more young Italians think leaving their home country is the only way to escape economic difficulty. These young Italians, however, are not poor farmers or laborers but bright university graduates and other talented young people. Many of them want to go to richer places, like northern Europe, but they are also prepared to go elsewhere. Most of them describe a feeling of unhappiness and frustration. They are not sure which direction their country is heading and feel no longer proud of being Italians. Many leave because they think that getting a good job is possible in other countries where all doors are open to you if you are young and dynamic. However, in Italy everything is boring and old-fashioned. Italy's economic system is largely based on family structures and the elderly who don't want to give up power. Corruption is also a big problem that simply won't go away. The Italian government is aware of the problem and says it must create new opportunities for its younger generation. But even if it starts working on a new style economy right away it may take years before things in Italy really change. The government has already passed laws which will make it easier for doctors, lawyers and other academics to start a career in Italy. Many economic experts claim that Italy is doing a lot for its older generation but very little for its youth. For example, it spends little on housing, childcare but a lot on pensions. Many economic experts think that the Italian government should _ . A) do more for its youth B) try to improve its economy C) stop its youth from going abroad D) solve the problem as soon as possible
A: A