Multi-select problem: How does the next paragraph end?

How to optimize a press release
Decide the overall goal of the press release.
This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.

* Research and choose 3 keyword phrases. You can look at the current keywords that are bringing the most traffic to your business, or what phrases are working best for your competitors.; * A press release about rock climbing may be enough to get readers interested in the story. Using current news articles or memoir might be more interesting for readers.; * Get your paper into the forums of convention organizations. Start by commenting on conversations and develop from there what those conversations were about.; * For example, if you have a great show, but aren't set on making a show of it, consider engaging your readers in journalism skills or making a referral service. If your work area is huge, consider using low-profile offices, like the yellow pages.;
Research and choose 3 keyword phrases. You can look at the current keywords that are bringing the most traffic to your business, or what phrases are working best for your competitors.