Question: My parents gave the neighbors tickets to Six Flags since they needed them.
Based on this sentence, who is they?

Answer: the neighbors

Question: Positive SSL sells wildcard certificates to Web hosting companies, but they have multiple options to purchase certificates from.
Based on this sentence, who is they?

Answer: Web hosting companies

Question: The NBA will most likely have a lockout this year due to players rejecting their latest compromise, but they refuse to write up a new compromise with them.
Based on this sentence, who is they?

Answer: The NBA

Question: Michael asked Jacob to dance because he was lonely.
Based on this sentence, who is he?

Answer:
Jacob