Biologists believe that love is fundamentally a biological rather than a cultural construct, because the capacity for love is found in all human cultures and similar behavior is found in some other animals. In humans the purpose of all the desire is to focus attention on the raising of offspring. Children demand an unusual amount of parenting, and two parents are better than one. Love is a signal that both partners are committed, and makes it more likely that this commitment will continue as long as necessary for children to reach independence. But what does science have to say about the notion of love at first sight? In recent years the ability to watch the brain in action has offered a wealth of insight into the mechanics of love. Researchers have shown that when a person falls in love, a dozen different part of brain work together to release chemicals that trigger feelings of euphoria, bonding and excitement. It has also been shown that the unconditional love between a mother and a child is associated with activity in different regions of the brain from those associated with pair-bonding love. Passionate love is rooted in the reward circuitry of the brain--the same area that is active when humans feel a rush from cocaine. In fact, the desire, motivations and withdrawals involved in love have a great deal in common with addiction. Its most intense forms tend to be associated with the early stages of a relationship, which then give way to a calmer attachment form of love one feels with a long term partner. What all this means is that one special person can become chemically rewarding to the brain of another. Love at first sight, then, is only possible if the mechanism for generating long-term attachment can be triggered quickly. There are signs that it can be. One line of evidence is that people are able to decide within a second how attractive they find another person. This decision appears to be related to facial attractiveness, although men may favor women with waist-to-hip ratio of 0.7, no matter what... Which of the following may be the best title of the passage? A) The science of love at first sight B) The stages of passionate love C) The biological construct of pair-bonding D) The mechanism for generating long-term love
A
(Question)
Making an advertisement for television often costs more than a movie. For example, a two - hour movie costs $6 million to make. A TV commercial can cost more than $6 000 a second. And that does not include cost of paying for air time. Which is more valuable, the program or the ad? In terms of money - and making money is what television is all about - the commercial is by far the more important. Research, market testing, talent, time and money ---- all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product. And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle - class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper - class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself. We laugh at commercials. We don't think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It's big, big business. And it's telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing. From the rules set for making commercial ads, we can see that _ . A) the lower - middle - class buyer likes to work with his hand B) the more stupid the characters, the more buyers of the product C) ad designers attract different people with different skills D) an upper - class buyer is only interested in houses and furniture
(Answer)
C
Ques: A winter wonderland on the outskirts of Quebec City has become one of Canada's hottest attractions and most sought out accommodations. Guests stay close for warmth in sleeping bags on beds of ice, hats pulled over their ears to prevent frostbite, while sipping cocktails in glasses also made of ice. A cool place to host a memorable wedding or for a romantic getaway, the Quebec Ice Hotel has attracted 600,000 curious tourists, including 30,000 who stayed overnight, since opening seasonally 11 years ago. Like Victoria and Jeremy Martin, dozens of couples will exchange vows this winter in a temporary church next to the hotel, made entirely from blocks of ice with seats covered in furs. Average temperatures fall below minus 20 degrees C (minus four F) in winter, but inside the hotel's 36 rooms it is relatively comfortable. Thick walls of packed snow and ice act as an _ , trapping body heat inside. Each room is uniquely decorated, using designs created by Quebec architecture students. Two hotel bars also sell special cocktails in ice glasses. First-time guests of the hotel, however, are recommended to stay only one night as sleeping in sub-zero temperatures is not very refreshing. This year for the first time the ice hotel has teamed up with a brick and concrete Quebec City hotel to offer packages for one-night accommodations at each. Prices for one night only at the ice hotel start at 200 US dollars per person. The 3,000-square-metre (32,300-square-feet) buildings take six weeks starting in December to build, using 15,000 tons of snow and 500 tons of ice, at a cost of some 750,000 US dollars. Eleven weeks after its seasonal grand opening, the hotel will close on March 27 and then melt away with the arrival of spring. First-time guests are advised to stay there only one night because _ . A) they may not be able to stand the cold B) their other night is with an ordinary hotel C) new guests have no advantages over old ones D) they may find the beds made of ice too hard to sleep on.
Ans: A
Question: A well-known manufacturer of weighing machines produced a new model. The machine had a computer inside it, and this computer could do wonderful things: it could weigh people very accurately; it could tell them their weight in their own language; and it could tell them what they should eat to reduce their weight. The manufacturer decided to try out his machine before he sold it to the shops. He looked around for a good place to put it and finally decided on an airport. There were always people at an airport from many different countries. The first person to use the machine was an Italian woman. She stood on the machine, put a coin in and waited to hear her weight. The machine took only a second or two to weigh her, decide on her nationality and the language she spoke, and figure out what kind of food she should eat. "Good morning, madam," it said in perfect Italian. "Your weight is 72 kilos, three more than it should be for a woman of your height, age and nationality. This is because you have been eating too much spaghetti. I suggest you eat more fruit and vegetables. Please have a nice day". The second person to use the machine was a Chinese girl. She stood on the machine, put a coin in and waited to hear her weight. "Good morning, Miss," the machine said in perfect Chinese. "Your weight is 38 kilos, exactly the correct weight for your height, age and nationality. Continue to eat what you are eating. Please have a nice day." The third person to use the machine was a huge Australian woman. She walked up to the machine and looked at it for a long time. At last she found the courage to stand on the machine and put a coin in. The machine spoke immediately. "Good morning. Will one of you ladies please get off?" What did the machine say to the Italian woman? A) She was a little too light. B) She was a little too heavy. C) She disliked spaghetti. D) She couldn't speak Italian.
Answer:
B