Write a multi-choice question for the following article, with the given choices and answer: Article: The year was 1932. Amelia Earhart was flying alone from North America to England in a small single-engined aeroplane. At midnight, several hours after she had left Newfoundland, she ran into bad weather. To make things worse, her altimeter failed and she didn't know how high she was flying. At night, and in a storm, a pilot is in great difficulty without an altimeter. At times, her plane nearly plunged into the sea. Just before dawn, there was further trouble. Amelia noticed flames coming from the engine. Would she be able to reach land? There was nothing to do except to keep going and to hope. In the end, Amelia Earhart did reach Ireland, and for the courage she had shown, she was warmly welcomed in England and Europe. When she returned to the United States, she was honored by President Hoover at a special dinner in the White House. From that time on, Amelia Earhart was famous. What was so important about her flight? Amelia Earhart was the first woman to fly the Atlantic Ocean alone, and she had set a record of fourteen hours and fifty-six minutes. In the years that followed, Amelia Earhart made several flights across the United States, and on each occasion she set a new record for flying time. Amelia Earhart made these flights to show that women had a place in aviation and that air travel was useful. Options: A Amelia Earhart--First Across the Atlantic B Amelia Earhart--Pioneer in Women's Aviation C A New Record for Flying Time D A Dangerous Flight from North America to England Answer: B Amelia Earhart--Pioneer in Women's Aviation Question:
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Answer: Which of the following would be the best title for the passage?

Q: Write a multi-choice question for the following article, with the given choices and answer: Article: The One and Only Ivan [hardcover] Katherine Applegate (Author) Patricia Castelao (Illustrator) 4.6 out of 5 stars See all reviews (117 customer reviews) / Like (58) List Price: $16.99 Price: $9.34 (for total orders over 25.) Usually ships within 1 to 3 weeks. Ships from and sold by Amazon. com. Gift-wrap available. Product Details Reading level: Ages 8 and up Hardcover: 320 pages Publisher: Harper Collins Languages: English ISBN-10: 0061992254 ISBN-13: 978-0061992254 Shopping weight: 15.2 ounces (View shipping rates and policies) Book Description Release Date: January 17, 2012 Age level: 8 and up Grade Level: 3 and up Ivan is an easy-going gorilla. Living at the Exit 8 Big Top Mall and Video Arcade, he has grown accustomed to human watching him. He rarely misses his life in the jungle. Instead, Ivan thinks about TV shows he's seen and about his friends. But mostly Ivan thinks about art and how to capture the taste of a mango. Then he meets Ruby, a baby elephant, and she makes Ivan see their home--and his own art--through new eyes. When Ruby arrives, change comes with her, and it is up to Ivan to make it a change for the better. Katherine Applegate blends humor and poignancy to create Ivan's unforgettable first-person narration in a story of friendship, art and hope. Options: A The book was released on January 17, 2012. B Ivan is a bad-tempered gorilla. C Ruby's arrival changes Ivan's life. D The book is written in the first person narration. Answer: B Ivan is a bad-tempered gorilla. Question:
A: Which of the following is not true according to the passage?

Question: Write a multi-choice question for the following article, with the given choices and answer: Article: A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing. Brand power refers to the relative strength of a company's brand in the minds of consumers, and can influence consumers' choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company's most important assets. High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers . And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name. Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products. Options: A a high brand wins the loyalty of consumers B a high brand usually sets a much higher price C it's easy for a high brand company to launch new products D a high brand company is more competitive when doing business with retailers Answer: B a high brand usually sets a much higher price Question:
Answer: All of the following statements are the advantages of a high brand power EXCEPT that _ .

Write a multi-choice question for the following article, with the given choices and answer: Article: In the more and more competitive service industry,it is no longer enough to promise customer satisfaction.Today,customer "delight" is what companies are trying to achieve in order to keep and increase market share. It is accepted in the marketing industry,and confirmed by a number of researches,that customers receiving good service will promote business by telling up to 12 other people;those treated badly will tell their tales of woe to up to 20 people.Interestingly,80 percent of people who feel their complaints are handled fairly will stay loyal. New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet.For example,many companies now have to invest a lot of money in information technology and staff training in order to cope with the "phone rage"--caused by delays in answering calls,being cut off in mid-conversation or left waiting for long periods. "Many people do not like talking to machines,"says Dr.Storey,Senior Lecturer in Marketing at City University Business School."Banks,for example,encourage staff at call centers to use customer data to establish instant and good relationship with them.The aim is to make the customer feel they know you and that you can trust them--the sort of comfortable feelings people have during face-to-face chats with their local branch manager." Recommended ways of creating customer delight include:under-promising and over-delivering (saying that a repair will be carried out within five hours,but getting it done within two );replacing a faulty product immediately;throwing in a gift voucher as an unexpected "thank you" to regular customers;and always returning calls,even when they are complaints. Aiming for customer delight is all very well,but if services do not reach the high level promised,disappointment or worse will be the result.This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example,"I know how you must feel"),and possible... Options: A their telephone style remains unchanged B they are more likely to meet with complaints C the services cost them a lot of money D the policies can be applied to their staff Answer: B they are more likely to meet with complaints Question:
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Answer:
Customer delight is important for airlines because .