In one sentence, describe what the following article is about: Before you start building your publishing empire, you need to create something. If you have not done so already, sit down with a trusted friend and start bouncing ideas off each other, and see what emerges. Ask questions like: What will be the topic of your magazine? Focus on things you love and know well, whether that is sports, fashion, computers, or social networking. Creating a magazine based on your passions will be more engaging, relevant, and useful to your readers than a topic you have no relationship with. Who is your target audience? This will help you focus on your possibilities. For example, if your topic is fashion, your demographic will have a huge impact on the style and substance of your magazine, as well as potential ad revenue. If your target market is teenage girls/boys, for example, you'll approach the writing, content, even the logo and color scheme much differently than you would if you were targeting men over 40, or gender-neutral 20-somethings. Determine the age, gender, income level, geographic location, and education level of your target audience. What caliber will your magazine be? As odd of a question as this may be, you will have to decide if you want your magazine to be an authority on a subject (like cooking or fashion) or if you want your magazine to be light, gossipy publication (think Ok! or Us.) It will take time, effort, and money to get people interested in reading your magazine. Make sure you can keep them once they've started reading by reaching people who have a continuing need. For example, consider buying a home. There are three groups of people who could be reached with a magazine: the buyer, the seller, and the real estate agent. However, of those three groups, only one has the potential of being a repeat customer, and that's the real estate agent. Unless you target investment buyers and sellerswhich is really a completely different marketyour best target audience for repeat business will be the real estate agent. To make any business venture a success, you need to interact with a broad range of peoplepeople who will help make your magazine successful. Influential people in your market are very important to know and engage with. For example, if you're creating a magazine for rock climbers, you will want to meet the top climbers, content creators, and other stars in that firmament. It may be that they do nothing more than tell their friends, "Hey, there's a rad new mag coming out in a couple months", or they may say, "Hey, there's a rad new mag coming out in a couple months, and I'd love to do a spread on your trip to Smith Rocks." Either way, you're a winner. Talk to people with experience starting and financing business ventures, and people in the printing industry. Talk to your banker, your attorney, printers, website creators--anybody who might have a wealth of knowledge and experience that touches your venture is good to know. Do your homework and find out what magazines already exist in the field that you want to cover. What makes these magazines successful? What do you think you could do better than them? Find something about your concept that would make your magazine stand out in the crowd. . This will help you define what you are going to do, and help you plan for the future. You will have to develop hard numbers for revenue, understand the competition, and codify your needs so that you will always know what you're doingeven when you don't! You will also need a business plan when you approach the people who will fund your venture. They're much more likely to invest in your venture when they see you've invested time and effort yourself. Consult a business plan consultant or writer who can help you to create a solid, cost-effective plan. While this will cost you money, it will ultimately save you money in the long run.
Summary: Brainstorm concepts for your magazine. Define your content. Reach out to people who can help. Get to know your competition. Create a business plan

Computer monitors are usually made with an aspect ratio of 4:3, 5:3, 16:9, or 16:10. To find the aspect ratio, compare the length to the height and reduce the numbers if necessary. If the length is 16 inches (40.6cm) and the height is 10 inches (25.4cm), the aspect ratio is 16:10. If the length is 25 inches (63.5cm) and the height is 15 inches (38.1cm), the aspect ratio is 25:15, which can be divided by 5 to reduce it to 5:3. The diagonal measurement is what is usually referred to when describing the size of the monitor. Use a tape measure or ruler to find the distance between, for instance, the top left corner of the screen and the bottom right corner of the screen. Don't include the bevel or frame that borders the screen. If the screen is too large to measure diagonally or if you don't want to smudge it, you can use the pythagorean theorem to find the diagonal distance. Square the screen's height and the screen's width, add the 2 numbers together, then find the square root of the sum, which is the diagonal measurement. For example, if the height is 10 inches (25.4cm), multiply that by itself (10x10=100). Then, multiply the length, 16 inches (40.6cm), by itself (16x16=256). Add the 2 numbers together (100+256=356), then find the square root of the sum (356=18.9).
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One-sentence summary -- Determine the aspect ratio by comparing the length and height. Measure the distance between opposite corners to find the diagonal. Use the pythagorean theorem to determine the distance of the diagonal.

Problem: Article: Depending on the sun and cloud cover, you may want to pick a different lure. On sunny days, try using a silver lure. The silver will help reflect light and attracts attention. Contrastingly, use a gold lure on a cloudy day. Gold has high reflective properties and will help give off light on an overcast or stormy day. Pick your lure style based off what kind of fish you are aiming to catch and where. If you're fishing in freshwater, try a jig. A jig will work well in fresh water by using feathers and a metal head to attract fish. A spoon lure will work well for fish that prey on small fish. The spoon will wave back and forth to mimic the movement of a fleeing fish, attracting the bigger predators. If you're looking for an all-purpose lure, try a spinner. A spinner is a metal piece that will spin in the water as it moves. This attracts a lot of attention and should be used in a particularly difficult-to-catch location.
Summary:
Pick the right color based off weather. Choose a lure type.