Article: Every time you talk of a character being "sad" or "happy," or even "miserable" or "ecstatic," cut it. Chop it right out; you don't need it. It's not driving your story ahead or giving it any momentum. These things can and should be made clear in other ways. Unless it's in dialogue, it needs to be scrapped. In other words, another character could ask, "Why are you so sad?" but the character at hand would never explore their world confined by the titles given to emotions. After all, "sad" or "miserable" are just words. If we called them "gobbledegook," it'd mean the same thing. These terms have no resonance emotionally. Even "she glanced over and grinned," is a good start for your first draft. Anything that moves away from, "she was happy" is a step in the right direction. This will evolve and grow over the course of your writing; right now, you just need something to hold it together. This is just laying the foundation of your story. Its purpose is just to be cohesive and hold the story together. You'll change everything later once you have the story pieced together. Why did she glance over and grin? What was she thinking to herself? Was she thinking that the boy in the corner was kind of cute? Did he remind her of anyone? What was the motivation for the emotion? Explore the techniques discussed above. Painting an image through dialogue, subtext, body language, and the senses will create a 360-degree picture for your audience to feel fully engrossed in the story. Instead of "she was happy," your audience will actually know how she feels. They won't drive your story forward -- they're too trite to do so. Few things are less communicative than "I was so happy I could die" or "I felt my world falling apart." If your character's that happy, have her spontaneously hug someone and then laugh aloud. If you were that upset, say what happened. People can understand the emotional impact of any major event; if you describe it, they'll know what it does to the people involved. Never end a clear, intimate description of an emotional event with a cliche. If you've done the job of communicating the emotions, you've done it. Don't feel the need to summarize. Stay in character. The personality you're working with may be the cliche type just don't end it how it normally ends. The terrible thing about cliches is that people don't actually say them when they're being genuine. But after explaining how your character feels and after her spontaneous hug, if it's in her personality, have her say, "I'm so happy I could just poop a rainbow!" It may be fitting. But again, only if she's that type. Be as graphic or tactful as the rest of your piece is. Use metaphors and images that fit thematically with the content, and make sure (especially in first-person) the language and images you use fit the character(s). No talk of velocities or crossed wires in the Old West! If you're speaking, be as frank or vague as your companions make you feel. Not only should you keep the character in mind, but the keep the character in that specific situation in mind. There may be outside factors that are affecting their judgment, senses, and even ability to react, think, or process emotion. Spend some time listening to music, reading poetry, or reading stories of authors that write on similar themes. When you're immersed in the emotion, go back and read your story. Does feel aligned with how you were feeling? Are there any incongruencies? Does anything strike you as disingenuous? If so, scratch it and get back to the drawing board. If a particular emotion is eluding you, give yourself time. The next time you run into that emotion, bust out your notebook and take note of your senses, thoughts, and body. This will get you as close as possible to the truth of this emotion. Nothing is better than first-hand experience. From there, your story will write itself.
Question: What is a summary of what this article is about?
Go through and cut every time you name an emotion. For your first draft, replace it with a simple action or image. For your second draft, get more detailed. Avoid cliches and stock phrases. Stay appropriate. When you're nearly finished, tune into the emotion you're writing about.

Any successful business depends on a sound marketing strategy that makes the community aware of the great services you will offer. Before you begin advertising, try taking some time and thinking about the information you want to convey. Consider the following: Think about how you will describe the particular service you plan to offer. How is it different/better than what is already out there? What ages do you serve? What will your hours be? Think about the price you will charge, based on your previous market research, so that you can be competitive with other child-care businesses in the area. Think about the advantages your location offers (great parking, safe, convenient, etc.). If you have staff, think about how to market them as well. What qualifications/certifications/specialities do they bring to your business? You should begin advertising about three months before your child-care business is set to open. If you have the funds, newspaper, radio, and television ads will probably give you the greatest exposure, but these advertising formats do not come cheaply. Consider some of the following, less expensive options as well, even if you can afford more conventional advertising: Word of mouth. Posting fliers/posters in public spaces in your community (be sure to get permission from the owner of the property/building you plan to put your fliers on first, though!). Distributing brochures/business cards at libraries, church meetings, PTA meetings, neighborhood get-togethers, etc. Placing an ad in the classified section of a local paper. You will also need to decide what, if any, your daily activities will be. Some child-care business offer little structurethey provide supervision and make toys/games/food available for the children to use, but have no set routine or schedule. Others take a more planned approach, with time set aside for playing, learning, napping, etc., based on the ages of the children being cared for. Take some time and think about what you will offer the children for whom you will be caring, and what sort of schedule you will offer. If you are unsure of how to begin, try asking parents in your area what they would like a child-care facility to offer or perhaps how they structure their child's time at home.
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One-sentence summary --
Develop a marketing strategy. Advertise. Develop a daily schedule.