Write the next sentence in the following story.

How to promote a podcast
Submit your content to specialized podcast directories.
Directory listings drive traffic directly to your podcast.
Send the url of your podcast also to major search engines.
This would enable anyone who might be unaware that there are directories specifically for locating podcasts, to reach your site. Get your podcast to the top of major search engines listings by using proper search engine keywords, much the same as you would for listing any other site.