Read the following article and select the best answer. Article: A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing. Brand power refers to the relative strength of a company's brand in the minds of consumers, and can influence consumers' choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company's most important assets. High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers . And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name. Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products. Question: All of the following statements are the advantages of a high brand power EXCEPT that _ . - a high brand wins the loyalty of consumers - a high brand usually sets a much higher price - it's easy for a high brand company to launch new products - a high brand company is more competitive when doing business with retailers
a high brand usually sets a much higher price
------
Read the following article and select the best answer. Article: Our world is a noisy place, but quiet places remain. Eight years ago, audio engineer Gordon Hempton identified the quietest place in the continental United States. He calls the place "One Square Inch of Silence." He has used his symbolic spot in a northwestern rain forest to campaign against noise pollution. But the self-described "Sound Tracker" is now going deaf. For Gordon Hempton, it started with an experience known to many people. "I was lying in the bed in the springtime about a year ago. The sun was shining. The birds could be singing. They should be singing. But I was hearing none. I knew my life was going to be different." Hempton's eyes get watery as he describes his cruel situation. More than 20 years ago he trademarked his nickname as "The Sound Tracker." Sharp hearing defined his career as an Emmy award winning sound recordist. It also led to his activism against noise pollution. He has circled the globe three times in search of the perfect sounds of nature. Hempton says his hearing loss is quickly getting worse but he has to finish his project. "I am running a race to finish the Quiet Planet collection." That's the title of a planned 19-volume set of nature recordings. The sound tracks could be licensed for use in movies, video games, exhibits, plays and the like. Volunteer assistants now help Hempton review and edit sound files and identify imperfections. The exact cause of his hearing loss is not clear. Doctors say it may be the result of an infection, or a tumor or a combination of things. Hempton is self-employed. His health care plan does not pay for hearing loss treatment. So, for now, he's directing his attention to completing his "greatest hits" album. "After I get it finished, I have an economic cash flow to get my hearing back. That's the first thing on my to-do list." He's hopeful his hearing loss can be recovered. Question: How did Gordon Hempton feel when he knew his ears were going deaf? - Curious. - Sad - Annoyed. - Inspired.
Sad
------
Read the following article and select the best answer. Article: So you're beween the ages of 13 and 24.What makes you happy? A worried,weary parent might imagine the answer to sound something like this:sex,drugs,a little rock 'n' roll .Maybe some cash,or at least the car keys. It turns out the real answer is quite different Spending time with family is the top answer to that open-ended question,according to an extensive sur-vey--more than 100 questions asked of 1,280 people aged 13-24--conducted by The Associated Press and MTV on the nature of happiness among America's young people. Next is spending time with friends,follwed by time with a significant other.And even better for parents:Nearly three quarters of young people say their relationship with their parents makes them happy. "They're my foundation,"says Kristiana St.John,17,a high-school stu-dent from Queens in New York."My mom tells me that even if I do something stupid,she's still going to love me no matter what.Just knowing that makes me feel very happy and blessed." You might thik money would be cleauly tied to a general sense of happi-ness.But almost no one says"money" when asked what makes them happy,though people with the highest family incomes are generally happier with life.However,having highly educated parents is a stronger predictor of happiness than income. From the body to the soul:Close to half say religion and spirituality are very important.And more than half say they believe there is a higher power that has an influence over things that make them happy.Beyond religion religion,simply belonging to an organized relious group makes people happier. And parents,here's some more for you:Most young people in school say it makes them happy.Overwhelingly ,young people think mar-riage would make them happy and want to be married some day,Most also want to have kids. Finally,when asked to name their heroes,nearly half of respondents men-tioned one or both of their parents.The winner,by a nose:Mom. Question: What Kristiana St.John sas shows that _ . - her mother is as clever as the other mothers - her mother loves her unconditionally - she is stupid and often does foolish things - she takes it a happy thing to cheat her mother
she is stupid and often does foolish things
------
Read the following article and select the best answer. Article: Hours & Admission Open Daily 10:00 a.m. - 5:00 p.m. except major holidays (see below) July and August only - Thursdays until 7:00 p.m. Please Note: all MIT Museum sites are wheelchair accessible. Admission beginning July l, 2013 Adults: $10.00; youth under 18, students, seniors: $5:00; children under age 5: free Admission is free the last Sunday of each month, all day, from September 2013 -June 2014 Evening programs are free with Museum Admission Visit our Partner Organizations pages for more information about discounts . Closed, 2013: January l: New Year's Day May 27: Memorial Day July 4: Independence Day September 2: Labor Day November 28: Thanksgiving Day December 24 & 25: Christmas Eve & Christmas Day December 31: Early Closing for New Year's Day Question: Which of the following statements is TRUE? - Children under the age of 7 do not have to pay. - It is possible for the disabled to go there on wheelchairs. - Visitors have to pay some extra money for the evening programs. - There are definitely no more discounts besides those listed here.
It is possible for the disabled to go there on wheelchairs.
------