Your starting point for creating a promotional strategy should be to figure out exactly who you are marketing to. Identify this audience by factors like age, income level, interests, gender, and other descriptors. Your entire promotional plan should then be built around the wants, tastes, and sensibilities of this group. Make sure to define this group in as much detail as you possibly can. For example, imagine you are selling a new type of backpack for international travel. Your target market might be middle-income millennials who enjoy budget traveling. . Work to understand your target customer, including things like what they look for in a company, their ideals, and other factors that are important to them. Part of this process should be studying other successful businesses that are targeting the same market through advertising. What aspects of their products or company culture do they stress in their ads? Stress the aspects of your own business or product that match these ideals. For example, your target market for the travel backpack might favor living a "free" life and seeking new experiences over luxury or material things. You can use this information to focus on how your product fits into this lifestyle. Your next goal should be identify which media channels should be used to reach your target audience. For many products, online advertising may be an effective way to reach customers. However, this is not true for products targeted at older consumers, which might be advertised on the radio or TV. Other common options include newspaper ads, direct mailing, and billboards. Figuring out which is best requires assessing your target audience, and may work best after a bit of trial and error. Try increasing your spending in one media channel for a month and see if you see a rise in sales. Use what you learn to adjust your advertising policy accordingly. For example, your travel backpack might be best advertised on websites, as your target demographic, millennials, spend much of their time online.
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One-sentence summary -- Identify your target audience. Understand your ideal customer's preferences Match your target audience to the media channels they use.

. There are many different ways to set up a hydroponic garden, but they all follow the same theme: a water tank is located on the bottom, and stacks of shelves/plants are placed on top. The fertilized water from the tank is fed to the plants using a pump system, and the water filters down through the plants and excess is drained back into the original water tank. A few variations of this system include: Creating a small-scale hydroponics system. You don't need a massive shelving unit and lots of supplies to create a basic system. Instead, you can use cut-off plastic bottles and a sunlit window. Consider making a window system for a tight space. Using one large container instead of many small ones. There are so many variations of hydroponic systems, and one of them includes using a large tub to produce a lot of the same crop, instead of using multiple small containers. Just like with a container garden, a hydroponic garden will thrive with the most available sunlight. Choose a space near a window; in fact, if you're using a small garden the window may be the only necessary source of light. Otherwise, you'll need to find a location with a lot of vertical space for the stacking that is necessary for the system. Try using a shelving unit or organizational bookshelf for your hydroponics system. Don't place the shelves directly over or under an air vent/duct. When possible, put your hydroponics system on hard floors rather than carpet to avoid mold and mildew growing. As with a container garden, virtually any container is appropriate for a hydroponics system so long as it isn't chemically treated and allows for drainage through the bottom. You'll need to drill holes into a container that does not have them so that the water can filter out at the bottom. Instead of using potting soil for your containers, though, you'll be filling your pots with a hydroponic substrate. Then, plant your seeds as per usual and water them heavily to help reduce transplant shock. Proper substrates for hydroponics include expanded clay, lava rocks, coco coir, and peat moss. Consider the speed of your pump when deciding how many holes to drill. You will need to allow the container to fill with water while the pump is running, and drain in between pump cycles. Install an overflow drain toward the top of your container to avoid flooding. If you purchased a commercial hydroponics system, you'll need to follow the package directions for setting it up. If you're making your own homemade system, you can follow these loose directions for setting up. Put your water tank on the bottom shelf, elevated at least a few inches above the floor. Then, place your plant containers on the shelves above the tank; the container closest to the tank should be nearly covering it completely - there shouldn't be much distance from the top of the tank to the bottom of the container. Set up your water pump system to deliver water to the plants on the shelves above. Your fluorescent lights should be hung directly above the plants. You can purchase a special timer to control the water pump so that it runs at specific times. Set your pump on a timer that runs 15 minutes for every hour. This allows the plants to drain so they can get oxygen. Talk to a local hydroponics expert at a nursery for specific advice to your system. Over time, you'll need to make sure that your hydroponics system is in good condition so that it keeps running smoothly. Test your water for nutrients weekly, and add nutrients as necessary. Occasionally, you will need to drain all of the water in your hydroponic system and replace it.
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One-sentence summary -- Choose a hydroponic system Choose your location. Prepare your containers. Set up your system. Maintain your system.

Whenever you go outside in the sun, be sure to wear sunscreen on your face. Make sure to use a broad-spectrum sunscreen with UVA and UVB coverage and an SPF of at least 30 to ensure you are protected. Be sure to apply sunscreen at least fifteen minutes before going outside. Remember to apply sunscreen to your neck and ears. Reapply sunscreen every two hours, while in the sun. Sunscreen wears off rather quickly, especially if you are sweating, or in the water. Reapply regularly. If you are going to get wet or sweat heavily, look for a water-proof sunscreen. If possible, take frequent breaks in the shade. Limiting your time in the sun greatly reduces your chance of sunburn. Stay out of the sun when its rays are strongest, between 10am to 4pm. Large-brimmed hats will help keep the sun out of your face. Also wear sunglasses with UV-blocking lenses. They will help protect your eyes and the delicate skin surrounding them. UV exposure can lead to cataracts or macular degeneration.
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One-sentence summary -- Wear sunscreen. Limit your time in the sun. Wear a hat or other clothing that can shade your face.

Ideally, you will have two moisturizers, one for day that is lighter and includes an SPF, and one for night that is a bit heavier. Before applying makeup, you will want to use the lighter moisturizer. Make sure that your day time moisturizer contains at least SPF 15 to protect your skin from the sun. If you struggle with breakouts and/or oily skin look for oil-free moisturizers that are non-comodogenic. If you have dry skin you can look for creams that are a bit thicker to wear during the day. A thicker cream will also give you a more dewy look. If you are prone to dry skin, adding a serum to your routine can help add a little extra moisture to your face. With most facial products, it's important to remember that a little bit goes a long way, and this is especially true in the case of serums. Look for serums that contain antioxidants, such as Vitamin C; anti-inflammatories, such as Zinc; and hydrators such as amino acids. Apply this after cleansing and toning, but before applying moisturizer. If you want to incorporate a serum into your routine, but have oilier skin, try applying the serum at night. Gently dab a few dots of serum on your cheeks, forehead, and chin and gently pat into the skin.
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One-sentence summary --
Choose the right moisturizer. Consider applying a serum.