Problem: Article: If you feel confident enough about your business to branch out on your own, develop a website that acts as a storefront for selling your products. Learn about the ins and outs of designing and hosting a website. Organize your site to guide customers through categories of products. Write content to promote your products. Get paid through a payment gateway account and merchant credit cards. This is the web address of your online business. Find a name that isn't already taken. Most registrars charge a fee for claiming the domain name. You will need a credit card or PayPal account to pay this fee. Domain name registrars include GoDaddy, Namecheap, 1&1 Internet and Dotster. They will manage the hosting, security and coding if you do not know how to do it yourself. They typically offer a user-friendly, non-technical interface. You can quickly upload your products, connect to a payment processor and start selling. However, you may not have much flexibility to modify the functions they provide. You will receive technical support from support staff. Examples include Shopify, Bigcommerce, Wix, Weebly, and Squarespace. These are standalone programs that require you to install them into your own host. You can design them to operate the way you want them to. Choose from several advanced features that let you customize your customers' shopping experience. You must manage all of the technical aspects yourself or hire someone to do it for you. Examples include Magento, Word Press with WooCommerce and Open Cart. A web host gives you space on the internet and support for building your ecommerce site. You will have to pay for site maintenance, search registration and site development. Free web hosts are available, but you have to deal with disadvantages. These include advertising on your page, a limited amount of web space (typically under 5 MB) and limits on file sizes and types. Also, they may be unreliable and slow which may cost you customers. Choosing a commercial web host has advantages. They are faster and more reliable, and you can purchase enough bandwidth to transfer more data to customers, such as music and videos. You can purchase more web space and they offer technical support. Also, you can have email addresses at your own domain. Choose a web host that lets you set up a secure SSL server. This gives you a website that begins with "https://" instead of http://. Expect additional charges, but you will need this if you plan to accept credit card payments. Your software may offer hundreds or even thousands of different templates. Choose one with background graphics and visual images that give your website the image you desire. You may even find graphics that reference the product you are selling. Many templates are free. However, consider paying for a premium template to find one that fittingly complements your business. These are provided with your software. If your business is small, you may be able to manage processes like shipping and bookkeeping manually. However when your business starts to grow, you may want to automate some of these functions. This frees you up to deal with the other administrative and operational issues of your growing business. Shopify and Bigcommerce both offer apps that can increase their capabilities. Think about what your website will look like and how you want your customers to use it. Determine the location and size of your logo and other visuals. Create menu selections that guide your customers through the pages of your online store. Start with a home page, and choose other menu selections and submenus that organize the information on your website. Identify the kind of information you want on each page. Your software will give you options for setting up your storefront with different formats and styles. Ecommerce content creates a superior shopping experience for your customers. Most of your content will be unique product descriptions and customer reviews. But it may also include buyer's guides, videos, photographs or comparison tools. Do keyword research to identify terms your customers search for and use them in your content. Balance usefulness with relevancy. You don't want to go overboard and clutter your site with too much information. Give your customers a satisfying experience that convinces them to purchase. This gives you the ability to process credit cards. Go to a bank with whom you already have a relationship. If you have credit cards and business accounts there, they will likely give you a merchant account because of your long-term relationship with them. If they won't give you a merchant account, apply at another local bank. Offer to move all of your business accounts there to persuade them to give you merchant status. This is an online transaction processor that lets you process credit cards from online shoppers. It handles verification and transfer requests. It communicates with the shopper's bank to authorize the credit card in real time. If you don't have a merchant account, they offer packages that let you set up a merchant account and accept payment. The most popular providers are PayPal, Authorize.net, Cybersource and Verisign. You pay a monthly processing fee based on the number of transactions per month, and you also pay a fee of from 3 to 5 percent per transaction.
Summary: Create a website to sell your product professionally. Register a domain name. Choose hosted shopping cart software if you are not confident with technology. Choose self-hosted open source shopping cart software if you can manage the hosting, security and coding yourself. Choose a web host if you are using a self-hosted open source shopping cart software. Choose a template for your website. Choose advanced tools to expand your website. Organize your website. Develop content. Obtain a merchant account from a bank. Choose a payment gateway account.

Problem: Article: Beginner tennis players often serve the ball using all of their speed and strength. You don't need to hit the ball with all your might, though! Don't put 100% of your energy into a serve. Professional players tend to give about 80% energy. When you serve, focus more on accuracy than power. Practice hitting the ball exactly where you want it to go rather than just hitting is as hard as you can. Concentrate on your aim. Carve out time in your tennis routine to work on practice serves. By putting your weight on your back leg, you'll set yourself up to create momentum going forward. This will make it so your body moves in a much more fluid and natural way when you take your shot. Even though this sounds easy, every tennis player must master this skill. Train your eyes on the ball when your opponent serves it to you. Make it the focus of your entire vision. Follow it as it comes to you. Watch as you hit it with your racket. Then, continue to follow the ball as it moves across the court. Keep your head still and your eyes on the ball even when it makes contact with your racquet. It's natural to want to look ahead at your target, but you have to break this habit. Remind yourself during every practice to do this and it will eventually become second nature. Don't rush your shots. Use as much time as you can to serve, position yourself, and to gather your thoughts between points. If you rush yourself unnecessarily, you'll break your focus and take shots that are inaccurate. Avoid putting a death grip on your racket. This will not only tire your hand out quickly, but it'll probably take you longer to respond to your opponent's shot. Instead, hold the racket loosely and gently. While this may take some getting used to, you'll be able to improve your power and accuracy. Some people restring their racquets themselves, but unless you have a tennis stringing machine and a few special tools, it's better to hire a professional to do it. Once you do, you'll likely see some improvements in your hits. This is especially true if you feel as if you don't have a hard enough serve. Look up tennis shops or sporting goods stores in your area, and call to find out if they do restringing. Many of them do.
Summary:
Focus on accuracy, not speed, when serving the ball. Put all your weight on your back leg before you take a shot. Keep your eyes on the ball at all times. Move slowly and deliberately on the court. Hold your racket gently, if your swing is rigid or slow. Restring your racquet if your swing becomes weak or inaccurate.