Problem: Article: The first step is to choose a company name and then choose a corporate address. Make sure to get a phone and fax number. You should search your state's business filing office to find out if a name has already been taken. By writing a business plan, you will force yourself to think about the current likelihood of success as well as future growth opportunities. A comprehensive business plan will help steer you toward your goals. At a minimum, the plan should include the following: Executive summary. You will need to briefly describe the nature of your business and why you think it will be successful. The executive summary should contain your mission statement as well as company information. As a startup, you should focus on explaining how your experience and background will contribute to the business's success. Company description. Explain the nature of the business, your intended market, and the market needs your lending business will satisfy. For example, you might want to meet the small loan needs of your community, which are underserved. Market analysis. You should explain the size and distinguishing characteristics of your target market. For example, you may want to make small loans to new immigrants in your community seeking to start a business. You would then explain how few lenders have tapped into that market. Also identify your competitors and describe their strength or weakness in the market. Product line. Describe the loans you want to make. You should explain the advantages of your loans over those of competitor's. Marketing and sales. Discuss your overall sales strategy, including your plans for growth. For example, you may hope to grow geographically, offering your loans to a larger community. Or you might hope to grow by offering additional types of loans to your current market. Financial projections. Based on your market analysis, you should forecast your projected finances for five-years out. Another component of a business plan is funding. However, this element is so critical to a money lending business that you should spend extra time considering how you will fund the loans that you extend to borrowers. Some money lenders have dipped into their retirement accounts, such as their IRAs and 401(k) accounts, to fund their loans. Experts encourage money lenders who do this to understand the risks that they are taking. For example, loans might not be repaid, in which case you could lose a large percentage of the loan amount. If you seek funding from investors, then you will need to work closely with a lawyer to draft a prospectus to share with investors. State and federal laws tightly regulate how you advertise securities to potential investors. Your lawyer will need to be experienced in securities regulation. A successful money lending business does not lend to anyone who walks in the door. You need to evaluate each applicant according to a set of criteria. This is called underwriting. You will need to draft your criteria before you begin making loans. Generally, you will assess risk by gathering information about the loan applicant's financial history. For example, you would want to look at their income, FICO score, and other debt load. You will need coaching and advice from people who have started successful money lending businesses themselves. Accordingly, you should find seminars and national conferences to attend where you can network and rub shoulders with experts in the business. A lawyer will be an invaluable asset, so you should certainly hire one. He or she will research and answer any questions you have. Also, an attorney can help you incorporate and fill out other required paperwork. To find an experienced business lawyer, you can visit your state's bar association website, which should run a referral program. You can research any attorney by visiting his or her website. Look for experience with business formation, as well as banking or lending experience. If you are starting a lending business for real estate, then look for an attorney who has real estate experience as well. The amount of marketing you want to engage in will be determined by the scope of your market. However, a website is a must nowadays for any business, regardless of the business's size. You can purchase your domain name from various registrars. Search the internet for "where to purchase domain name" and look at the different companies that provide this service.
Summary: Choose a company name. Draft your business plan. Settle on financing. Draft underwriting criteria. Attend seminars. Meet with a lawyer. Buy your domain name.

INPUT ARTICLE: Article: There is no single career path for herbalists. Find a niche that you can fill based on your expertise and the needs of the community. For example, you might specialize in making tinctures for specific conditions, like menopause, or work primarily with a particular population, such as pregnant women. Possible livelihoods for herbalists include: Naturopathic physician or practitioner of Traditional Chinese Medicine Clinical herbalism, in a private or integrated practice Making herbal products, such as tinctures or tea blends Retailing and marketing herbal products, online or in a brick-and-mortar store Teaching about herbalism, for instance in herbal schools, community centers, conferences, or camps Researching herbs for universities or governments, or doing GMP testing on products. Alternatively, you could work with a supplement manufacturer. These jobs can get you connections in the field and help you network with other herbalists and related specialists. The paycheck can also help you financially as you try to grow your career as an herbalist. Search online for full- and part-time jobs in the herbalist field. Check out https://www.naturalindustryjobs.com/currentjobs.asp for listings of relevant positions. Market yourself and your business with a nice website and social media pages. Connect with successful herbalists and healthcare practitioners online, by following them on Twitter, Facebook, and Instagram, and signing up for mailing lists. Analyze the ways that they advertise, get clients, and connect with their communities, and implement successful practices into your own marketing plan. Try writing articles for blogs or local papers to get your name out there and showcase your expertise. Start with friends and family members and ask them to refer people they know to you. You can also post ads in the newspaper, at local businesses, or online to get new clients. Ask your clients to pass your information along to anybody they know who might be in need of herbalist services. Join small business associations and try taking a course in business, bookkeeping, and marketing. Some herbal schools also provide business-focused training programs, such as the Herbal Academy's Entrepreneur Course or the Commonwealth Herbs' Business Mentorship. Check out the book Business Mastery by massage therapist Cherie M. Sohnen-Moe for a helpful guide in mastering the business side of your career.

SUMMARY: Choose your specialties or services, depending on interest and demand. Work in a natural food store to get your foot in the door. Develop an online presence. Build up a client base. Get business training if your money and marketing skills aren't strong.

In one sentence, describe what the following article is about: If your pillow is covered with a slipcover or pillowcase, take the protective covering off. Check the care instructions on the tag of the cover, and wash the cover or pillowcase in the washing machine or by hand according to the instructions. Remember to wash your pillowcase and slipcover every 2 weeks at least to keep your pillow smelling fresh. Baking soda is a great deodorizer and can be used to freshen up a variety of surfaces, including gel and memory foam. Coat the entire pillow in a layer of baking soda, working on one side of the pillow at a time. If you have a very large or European-style pillow, you may need to use 3-4 tablespoons (43.2-57.6 grams) to cover the surface. Let the pillow sit while the baking soda absorbs the odors off of the surface of the gel pillow. If possible, let the baking soda sit on the pillow overnight. If the pillow has a very bad smell, try placing it in a large plastic bag with the baking soda on it for 1-2 days. The baking soda will have time to absorb the odors from the pillow. If you have children or pets, place the pillow in a place where they can't access it, like on top of a cabinet or in the closet. After the baking soda has absorbed the smell from the pillow, vacuum the surface thoroughly. Working in sections, pull the brush across the pillow to make sure all of the baking soda is removed. Make sure to clean and dry the vacuum attachment before using it on your pillow. It might take a few passes of the vacuum to remove all of the baking soda. After the first pass, run your hand across the pillow. If it still feels grainy, vacuum it again.
Summary:
Remove the cover from your pillow. Sprinkle 2 tablespoons (28.8 grams) of baking soda over the pillow. Let the baking soda sit on the pillow for 30 minutes. Use the brush attachment of a vacuum to remove the baking soda.