How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
The press release should be tailored to a particular audience.
A: Yes

Justin breaks down<br>Justin was taking a trip. His car started to make a loud noise. He decided to pull over. He popped the hood and his engine was blown. He called for help and waited to get picked up.
Car engines will be less likely to blow in the future.
A: It's impossible to say

Mr. Speaker, I am prepared to move a motion to refer the matter of the minister's actions to the committee, if you find that there is a prima facie case, and there is no mandate from this House and no one has the right to represent that they may act for members of this House without specific authority from this House.
A case referred to committee is voted on the next day.
A:
It's impossible to say