INPUT ARTICLE: Article: When you brand yourself, you're choosing how you want to been seen by others in the work world. Your brand incorporates what you do best and who you are. Brainstorm a list of words that describe you--your persona, your outlook, your expertise. Use these to form the basis of your marketing and advertising programs. Establish an online presence. People will be searching for the kinds of services you offer, so you want to make sure you're online in a way that's professional and helpful. Create a Facebook page for your business. Post a professional-looking photo of yourself and post regularly about projects you are working on. Include photos of your events as well. (Be sure to get permission before posting any pictures that feature clients or guests.) Start a blog. A blog can help you establish yourself as an expert in your field. Post small "how-to" articles to help readers, talk about events you've been working on, trends you've noticed and news from your field. Open a Twitter account. Start discussions, voice your expert opinion, made predictions about what will be hot this season--keep it interesting and upbeat. If you want people to know who you are and what you do, you have to put yourself out there. Join professional organizations, attend trade shows and take part in continuing education seminars. These are all great ways to make connections and to spread the word about your services. Consider forming alliances with others in related fields. Ran into an amazing florist? Met a great photographer? Be sure to let them know what you do and stay in touch--they may have business they can send your way and vice versa. Some of the basics of event planning never change--you have to be a great communicator, experienced budget planner and flawless with details. But styles change and trends need to be followed so that you can keep the look of projects current and fresh. Keep updating. Read trade magazines to find out what's hot and take new classes and workshops to refresh your skills. Follow fashion. Look at fashion, decorating and food magazines to learn what's in style. See what's popular on Pinterest. Staying up-to-date will help you avoid producing events that feel dated or stale.

SUMMARY: Decide what you want to be known for. Network. Keep chasing new ideas.

INPUT ARTICLE: Article: Sometimes the author of a website can be difficult to find. However, on good websites, the author should be under the title, at the bottom of the page, or on the "About Us" page. Write the name of the author on the upper left-hand corner of the notecard. IN this example, the author's name is Greg Haws, so the name is written as follows: Haws, Greg. Establish the title of the particular page you sources your information from, which may be different from the main website. In this example, the specific page being referenced is "Cows Like to Moo". Write this information beneath the author's name, and be sure to put quotation marks around it. Haws, Greg. "Cows Like to Moo" Now you'll need the title of the website. In this example, the website is named "The Story of Cows". Place this information beneath the specific page, and underline it. Haws, Greg. "Cows Like to Moo" The Story of Cows Next, add the year of publication below the title of the website. The year should be at the top of the webpage, under the title or at the bottom of the webpage. If the article also has a month and date, include those too. In this example, the year is 2001. Haws, Greg. "Cows Like to Moo" The Story of Cows 2001. In addition to the above-mentioned information, you'll need to add the date on which you accessed the site. This information is important, as websites can change or disappear over time. In this example, the website was accessed on the 18th of June, 2014. Haws, Greg. "Cows Like to Moo" The Story of Cows 2001. June 18, 2014. Finally, you'll need to include the exact URL of the website, so your readers can access the information themselves, if they wish. In this example, the fictitious example used is www.thestoryofcows.com/cowsmoo. Haws, Greg. "Cows Like to Moo" The Story of Cows 2001. June 18, 2014. www.thestoryofcows.com/cowsmoo

SUMMARY: Find the author of the website. Write the name of the particular page you wish to source. Include the title of the website. Add the year of publications. Be sure to include the date you accessed the website. Include the exact URL of the website.

INPUT ARTICLE: Article: If you opened a blank workbook, enter any data which you want to use before proceeding. You can also close Excel and open a specific Excel file by double-clicking it. It's at the top of the Excel window. Doing so opens a toolbar here. It's in the toolbar. A pop-up window will appear. In the "Macro name" text box, type in the name for your macro. This will help you identify the macro later. Press the Shift key along with another letter key (e.g., the E key) to create the keyboard shortcut. You can use this keyboard shortcut to run the macro later. On a Mac, the shortcut key combination will end up being Option+ Command and your key (e.g., Option+ Command+T). It's in the middle of the window. Doing so prompts a drop-down menu. This option is in the drop-down menu. Your macro will be stored inside your spreadsheet, making it possible for anyone who has the spreadsheet to access the macro. It's at the bottom of the window. Doing this saves your macro settings and begins recording. Any step you perform between clicking OK and clicking Stop Recording while be added to the macro. For example, if you wanted to create a macro which turns two columns' worth of data into a chart, you would do the following: Click and drag your mouse across the data to select it. Click Insert Select a chart shape. Click the chart that you want to use.

SUMMARY:
Enter any necessary data. Click the Developer tab. Click Record Macro. Enter a name for the macro. Create a shortcut key combination if you like. Click the "Store macro in" drop-down box. Click This Workbook. Click OK. Perform the macro's steps.