Article: By explaining or showing your customers how your products can make their daily lives better, you can strike a personal chord with your customers and boost your sales in the process. You may want to direct your salespeople to make reference to common uses for hot products in their sales pitches or even have them actually show the customer your products in use. For example, many large department stores like Costco have employees give product demonstrations on the floor. They show customers how to cook with electric grills, how to clean soiled carpet with steam cleaners, and so on. One time-tested way to boost sales is to give your salespeople a reason to work extra-hard. Offering incentives to employees who make lots of sales is a good way to maximize the selling power of your company. Below are just a few of the types of incentives you may want to offer to high-sales members of your workforce: Commissions (a small percentage of each sale's cost awarded to the employee who made the sale) Reward packages (e.g. extra time off, gifts, etc.) Promotions Achievement awards (e.g. employee of the month, etc.) If a customer can experience a product's benefits firsthand, he or she is more likely to remember (and eventually purchase) the product in question. If possible, try to give your customers a chance to "sample" or "try out" your product or service for free. This option isn't suitable for every business, though. You can't "try out" a life insurance policy, for instance. For example, if you run a grocery store, you may want to have an employee distribute small samples of new products to your customers. This principle applies to non-food industries, too. Car dealerships are best known for using the "try before you buy" method by offering free test drives. Reach out to businesses that are affiliated, but not competitive, with your business and discuss strategies to help each other. For instance, if you own a landscaping company, partner with a local nursery. You can offer plants and supplies from the nursery to your customers, and the nursery can recommend your landscaping business to their customers in exchange.

What is a summary?
Teach your salespeople how to demonstrate the value of your products. Offer sales incentives to your employees. Let your customers try your products before they buy them. Arrange cooperative marketing with other businesses.