What most naturally follows?

How to write an advertisement for a pet
Begin with the title.
Don't underestimate the importance of a good title, especially when posting an ad online. The most important thing to remember is to keep it short, detailed, and attention-grabbing.
Instead of just writing " buddy needs a home ", include basic information (type of animal, for example ) Be careful about the grammar used and the wording of the title. People respond positively to well written messages; they respond negatively to things that are badly written or that carry negative connotations.