Write a multi-choice question for the following article: Article: Dr Wiseman started "the laugh lab" project in September 2001. It is the largest study of humour. Participants are invited to log on to the laugh lab website, give a few personal details, tell their favourite jokes and judge the jokes told by other people. The project will last for a year, and the organizers hope to finally discover the world's funniest joke. But there is also a serious purpose. The researches want to know what people from different nations and cultures find funny. And they want to find out the differences between the male and female sense of humour. The idea is that if we want to understand each other, we have to find out what makes us laugh. This is a subject that has long attracted psychologists and philosophers. Most of the time, people are not completely honest. We do things that society expects us to and say things that help us get what we want. But laughing cannot be controlled. When we laugh, we tell the truth about ourselves. By December 2001 over 10, 000 jokes had been submitted. This gave the scientists enough evidence to make early conclusions. It seems that men and women do have different senses of humour, for instance. "Our findings show the major differences in the ways in which males and females use humour, " said Dr. Wiseman. "Males use humour to appear superior to others, while women are more skilled in languages and prefer word play. " Researchers also found that there really is such a thing as a national sense of humour. The British enjoy what is usually called "toilet humour". But the French like their jokes short and sharp: "You're a high priced lawyer. Will you answer two questions for $500?" "Yes. What's the second question?" The Germans are famous for not having a sense of humour. But the survey found that German participants were more likely to find submitted jokes funny than any other nationality. Perhaps that proves the point. Is this joke funny? I don't know, but let's say yes, just to be safe. Dr Wiseman and his workmates also submitted jokes created by...
Ans: Question: We can infer from the passage that _ .Options:A most of the people all over the world are completely honestB psychologists and philosophers take interest in the "laugh lab" projectC ordinary people are not interested in "the laugh lab" project at allD people tell the truth about themselves only when they laughAnswer:B

Write a multi-choice question for the following article: Article: Speaking of Londoners, a stereotype comes to mind -a man in a dark suit with an umbrella in hand and Big Ben barely visible against the foggy sky. Londoners often give the impression of being reserved. But The News York Times recently issued a report headlined True Londoners Are Extinct. What defines a Londoner exactly? The criteria can be tricky. The newspaper discovered that over the last decade, the foreign-born population in London reached 2.6 million, about a third of the city's population. "Foreigners can't be Londoners," a British political campaigner told the newspaper. A true Londoner would never support Manchester United, the newspaper quoted a man in a pub. Fair enough, since one has four other top league clubs to choose from, you must be too ignorant to be a Londoner. Next issue is where you live. There are those who believe that true Londoners are cockneys--those who were born within earshot of Bow Bells. The oddest claim of all was from a pub goer: "A real Londoner would never, never, ever, eat at one of those bloody Angus steakhouses in the West End. That's how you tell." Indeed, London is a city "prejudiced" with directions. You quickly discover which part of the city suits your temperament. West London, one woman said to The New York Times, was too "brittle" for her. But the West End is the place where the noble accent was born along with shopping malls and top flight residential estates. South Londoners hate going north. North Londoners forget there's a south beyond the South Bank. East London is close to the port and the site of early industrial development. It's often considered one of the poorest areas in the city. "You can't cut the prejudice out of London," a university student said to the newspaper. But it is this uneasy charm that gives the city its unique dynamic.
Ans: Question: If a Londoner supports Manchester United, he will be considered_.Options:A trickyB honestC ignorantD tolerantAnswer:C

Write a multi-choice question for the following article: Article: In the more and more competitive service industry,it is no longer enough to promise customer satisfaction.Today,customer "delight" is what companies are trying to achieve in order to keep and increase market share. It is accepted in the marketing industry,and confirmed by a number of researches,that customers receiving good service will promote business by telling up to 12 other people;those treated badly will tell their tales of woe to up to 20 people.Interestingly,80 percent of people who feel their complaints are handled fairly will stay loyal. New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet.For example,many companies now have to invest a lot of money in information technology and staff training in order to cope with the "phone rage"--caused by delays in answering calls,being cut off in mid-conversation or left waiting for long periods. "Many people do not like talking to machines,"says Dr.Storey,Senior Lecturer in Marketing at City University Business School."Banks,for example,encourage staff at call centers to use customer data to establish instant and good relationship with them.The aim is to make the customer feel they know you and that you can trust them--the sort of comfortable feelings people have during face-to-face chats with their local branch manager." Recommended ways of creating customer delight include:under-promising and over-delivering (saying that a repair will be carried out within five hours,but getting it done within two );replacing a faulty product immediately;throwing in a gift voucher as an unexpected "thank you" to regular customers;and always returning calls,even when they are complaints. Aiming for customer delight is all very well,but if services do not reach the high level promised,disappointment or worse will be the result.This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example,"I know how you must feel"),and possible...
Ans: Question: What does the writer recommend to create customer delight?Options:A Calling customers regularly.B Giving a "thank you" note.C Delivering a quicker service.D Promising more gifts.Answer:C