In this task, you're given an article and an answer. Your task is to generate the fill-in-the-blank question for this answer based on the given article. The blanks are always at the end of the question, and can be filled with more than one word or phrase.

Ex Input:
Article: Holiday Inns and McDonald's. both saw unmatched growth in the 1960s. Their growth opened another direct business operation--franchising. These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company's methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different. By extending a "proven" marketing method, a parent can profit in several ways. First, the franchisee's purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company's reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40. The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent's freedom to drop supplies at will. Of course the factory's costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won't thoughtlessly destroy it.
Answer: takes no advertising responsibility for individual investors

Ex Output:
Franchising refers to a business operation in which a successful parent company _ .

Ex Input:
Article: DNA tells the story of the race to discover the structure of DNA, and the scientists who changed our understanding of the world and everything in it. The five-part series, to be broadcast from Thursday July 14 at 8:30 p.m. on ABC TV, also looks at the scientists' work for the future of mankind. The scientists were a small group of pioneers who explored a world too small to see. What they found there answered some eternal questions--What is life? How is it made ? Why are children like their parents? DNA is without doubt the most powerful substance on earth. The order of its chemicals determines whether a child has her mother's eyes or her father's smile. But as DNA shows, until 50 years ago, almost no one knew of its existence. All that changed when two unknown scientists - Jim Watson and Francis Crick -ran into a pub in Cambridge shouting that they'd found the secret of life. This declaration heralded a momentous discovery, not just for the human race but for the people involved. As this program shows, it was one of the most heated scientific races the world has ever seen. Dr Watson takes us back 50 years, guiding us through the tumultuous events that led to the creation of a double helix model being built by Dr Francis Crick and himself. He tells how he and Crick try hard to find the double helix first and win the Noble Prize. The program shows others involved with the DNA story, including Maurice Wilkins, who helped create the atom bomb. He became disillusioned with the science of death and chose the science of life instead, by looking for the structure of DNA.
Answer: give a TV program summary

Ex Output:
The purpose in writing this text is to _ .

Ex Input:
Article: The producers of instant coffee found their product strongly resisted in the market places despite their product's obvious advantages. Furthermore,the advertising expense for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the users' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers doubt that there might be deeper reasons,however. This was supported by one of motivation research's classic studies,one often cited in the trade. Mason Haire of the University of California constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger,carrots,bread,baking powder,canned peaches,and potatoes,with the brands or amounts specified. The seventh item,in fifth place on both lists,read"lib. Maxwell House coffee"on one list and"Nescafe instant coffee"on the other. One list was given to each one in a group of fifty women,and the other list to those in another group of the same size. The women were asked to study their lists and then to describe,as far as they could,the kind of woman(personality and character)who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand,only one woman in the other group described the housewife,who had included regular coffee on,her list was lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife!No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Answer: housewives who used instant coffee were lazy

Ex Output:
The result of the investigation showed that _ .