[A]. You don't need to break into every single detail but do have a very general idea of what you're going to do. Think of several basic and clearly worded reasons.
[B]. Try to condense it into a short phrase or sentence. This will be the big idea you keep coming back to.
[C]. It can be clearly explained in detail or it can include how to phrase it. For example, imagine you're writing a strategic communications plan to send to a large number of people.
[D]. You want to be as specific as possible. You don't want to use words or sentences that rhyme or don't fit the context.Choose from options above and answer: What most naturally follows?

How to write a strategic communications plan
Define your message.
There needs to be a clearly defined message you want to send during your strategic communications campaign. Whatever that message is, keep it simple.
Answer:
[B].