Question: Gun instructors provide the best tips and practices to keep their students safe from firearm usage since they have years of experience from handling guns in their lifetime.
Based on this sentence, who is they?

Answer: Gun instructors

Question: Entertainmart has to win over the consumers with their low prices because they are the ones that contribute to making a business successful.
Based on this sentence, who is they?

Answer: the consumers

Question: The rock melted in the lava because it was hot.
Based on this sentence, who is it?

Answer: the lava

Question: Males always outnumber females at Comic Con since they generally take less interest in things that are considered nerdy.
Based on this sentence, who is they?

Answer:
females