IN: What happens next?

How to write ad copy
Target the customer.
Ask yourself what kind of customer you want to attract. Once you have a firm picture of that customer, put yourself in his or her shoes.

OUT: What do they want? What interests them? The words used to appeal to an upscale professional can be different than a college student. To know your customer is to be able to know what words to use in writing great ad copy.

IN: What happens next?

A person is shown driving a dune buggy. They take the buggy through highly graveled areas. they

OUT: zoom past the lake and around a dirt path.

IN: What happens next?

A young child wearing a green shirt is playing some conga percussion instruments. an older boy wearing a burgundy shirt

OUT:
moves into the picture behind the child who is playing the conga's and begins to dance.