INPUT ARTICLE: Article: The most important part of the speech isn't the speaking style or the charisma of the speaker, it's the content of what is said. Giving a speech is hard because it has all the challenges of writing an essay, with the added difficulty of having to make it easy to listen to out loud. The most important thing to focus on in your evaluation is the content of the speech. If it's a persuasive speech, or an argument speech, the content will likely include a lot of research, real-world examples, and main points. In an informal speech, the content will likely involve anecdotes, stories, and jokes. When you're evaluating, keep in mind the following questions and answer them as a way of giving feedback: What was the main argument of the speech? Was the content clear and well-articulated? Was the argument supported with research? Good examples? Was the content made clear to the audience? Did the speaker prove their point? In order to make the content of a speech clear and easy to digest, it needs to be organized well. Formal or informal, public speaking needs to be easy to listen to. If the speech jumps around or moves from point to point like a tennis match, it might need to be reorganized. To help you evaluate the organization of the speech, keep in mind the following questions to generate feedback for the speaker: Was the supporting argument logically structured? Was the speech easy to follow? Difficult? Why? Do the speaker's points flow logically from one to the next? What could be included to clear up the speech for you? If the content of the speech refers to what is spoken, the style refers to how it is spoken. A good speech should match the style to the content: it's unlikely a serious paper about dolphin populations would involve "getting to know the audience" games or audience participation. Whether or not a speaker chooses to use jokes, how much the speaker engages with the audience, and other personal elements to the speech will all play into the style. How a speech is written will affect the style, but also how it is performed. Are the jokes told like they are jokes? Is research presented accurately and clearly? Keep in mind the following questions: How would you describe the style of the speech and the speaker? Did the style of the speech work for the content, or against it? Why? How convincing was the speaker? How was the timing of the speech? Was it easy to follow? The tone of the speech refers to the overall impact of the content and the style. A tone might be light, or serious, or playful, and there's no right or wrong tone for any content. It might be appropriate to tell light stories and jokes at a eulogy, or it might be disastrous. It might be appropriate to tell a heartwarming story about your boss at his retirement, but maybe not if it's a drunken roast. The tone needs to match the speech itself and the occasion. Who is the audience for the speech? What are their expectations of the speech and the speaker? How would you describe the tone of the speech? Did it match the content? How? If not, how might the tone be improved? How well will the tone match the audience for the speech?

SUMMARY: Evaluate the content of the speech. Evaluate the organization of the speech. Evaluate the style of the speech. Evaluate the tone of the speech.

INPUT ARTICLE: Article: You can change the name of your radio station, but it's recommended that you decide on your main name early on and stick with it. Even though your platform isn't traditional radio, you still want to create a catchy name that users will remember. Look up other radio station names for inspiration. An internet radio station has no naming restriction guidelines or formats. However, consider playing off of traditional radio stations and including a number in your title. For example, you might call you station, 103 The Mountain. Keep your name short and easy to pronounce. Growing your listener base is an integral part of beginning your internet radio station journey. Since your station is online, consider promoting through your social media platforms. Create a Facebook page and Twitter account for your station. Update these regularly. When you ask people to listen, make it very clear what link they need to follow. Be patient. Growing an audience takes time. You want to get the name of your station out into the world, and make people want to tune in. Make sure to promote in appropriate places. After you create your social media pages, invite your personal social media friends to "like" them. Consider emailing your favorite bloggers and asking them to give your station a listen and a shoutout if they like. Post links to your station in places like Reddit. Host a giveaway. Getting people to tune in to your station for a giveaway can be a good way to get that initial contact and listen. Whether your radio is primarily talk comedy or heavy metal, you want to stay consistent. You'll have to create a niche to generate a regular audience. For music, cohesion doesn't necessarily mean a singular genre. For example, you could center your station around music from the '80s and play music from a few genres. You want your listeners to know when they can expect to listen to your music and what they will hear. Create regular segments on your station that play certain things. Update your social media with what you are currently playing or what listeners can expect that day or that hour. You'll want to have well thought out content for your internet radio station. This allows you to execute your streaming smoothly, and clue listeners in on what you'll be playing in the future. Once you gain an audience, advertisers may be interested in your station. Because your station is online, you can reach out to advertisers in companies that aren't necessarily localized to your area. Think about your content and what kind of audience you most likely have. You want to cater to this audience. Keep ads brief. Because there are so many music streaming services available, listeners are unlikely to stay tuned in to your channel if your ads are too long.

SUMMARY:
Create a name. Grow your audience. Advertise your radio station. Create cohesive content. Stay consistent. Plan your shows in advance. Start to monetize.