Concepts: bottom, change, direction, middle, scroll
A: The direction of the scrolling letters change from bottom to top and now they're in the middle.
Concepts: concert, hold, park
A: A concert is held at a local arena or park.
Concepts: event, footballer, match
A: england meet local footballers ahead a football match as part a charity event
Concepts: gaze, lean, railing
A:
Someone leans on the railing, then gazes downward.