In one sentence, describe what the following article is about:

Once your RuneScape private server is online, submit it to multiple major toplists. The somewhat bigger and better toplists to start out with are RuneLocus, Xtremetop100 and Top100Arena. Your advertisement ranking on these lists depends on the amount of votes. You'll need to get your players to vote. You can make voting interesting by rewarding your players after voting. A couple of RuneScape-related toplists like RuneLocus support a so-called 'callback' feature. This will inform you when someone has voted, so you can (automatically) reward your player. Create a website and/or forum to stay in contact with your players. Your players are the most important users you'll see, so ask them what they like and what they don't like. Many people have failed by thinking they know better, but honestly, nobody knows better than the customers. There is a whole lot you can do with your private RuneScape server. There are loads of custom tools and creations that you can add to your own server, and there is a large community of developers always creating new content. The key to making a successful private server is to have fun and make it just how you want it.

Summary:
Submit your server. Get your players to vote. Create a community for your players. Keep learning.