Television is a relatively stable advertising medium. In many ways, the television ads today are almost the same to those two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the different medium of the Internet causes unique challenges to advertisers, forcing them to adapt their practices and techniques. In the early days of Internet marketing, online advertisers used banner and pop-up ads to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads. A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud : representatives of a company with no interest in the product advertised by a competitor click on the competitor's ads simply to... What does the author imply about the future of pay-per-performance advertising? A) It will eventually become less popular just like other forms of Internet advertising. B) It will not face shortcomings due to its differing approach to online marketing. C) Internet users will develop free software to block its effectiveness. D) Although it improves on pay-per-click advertising, it still suffers from click fraud.
A
(Question)
When I first began to work with international students, I asked someone at a lunch, "What brings you here today?" Looking at me like I was a bit crazy, he answered, " The bus." That was my first realization that no matter how good a speaker is, there are phrases that will always tend to cause confusion to non-native speakers. These idiomatic phrases add color and interest to any language and are worth learning if you want to talk fluently with native speakers. "By no stretch"----The speaker is referring to something that's very hard to achieve or realize, even with great effort, as in "It was not a good meal, by any stretch of the imagination." Which means that _ . "Half dead"----An expression of extreme tiredness, having nothing to do with actual health. Commonly used at the end of a long and tiring day. "By the book"----This means that an action should follow the rules exactly. It also describes the nature of someone who won't deviate from a set of rules no matter what the situation is. "More power to you"----This isn't a wish for you to have better electricity from the power company----it's a statement, usually slightly ironic , that the speaker thinks that you are unlikely to do a task, but you should try if you think you can complete it. It generally means the speaker has no intention of helping you achieve your goal neither will they discourage you from attempting to reach it. For example, "I don't think you can meet that deadline, but more power to you." "As easy as pie"----A reference that something is as simple or easy as eating a delicious dessert, or that it requires little effort to successfully achieve. In chatting, this phrase does not refer to the process of cooking or eating. If a person daren't do things in a creative way, you may describe him by using " _ ". A) by no stretch B) by the book C) as easy as pie D) the breaker of rules
(Answer)
B
There is a place where Christmas lives all year long. It is called Bronner's Christmas Wonderland in Frankenmuth, Michigan. The family-owned business calls itself the world's largest Christmas store. The late Wally Bronner started the business in 1945. Wayne Bronner, Wally's son, is president and CEO of what is now a multi-million dollar corporation. He learned the business from an early age. Some of his best memories are traveling to other countries with his father to find new products for the store. Bronner's sells more than 50,000 holiday products from 70 nations. Half of the products cost less than ten dollars. Wayne Bronner says the demand for small objects to hang on Christmas trees has expanded over the years. People spend more time, effort and money into decorating their homes with these ornaments, lights and religious scenes. Bronner's is famous for its nativity scenes which show the birth of Jesus Christ. Michigan has the nation's highest unemployment rate. Bronner's has been affected by the recession, too. But not in reduced sales. Wayne Bronner said: "Even though people are spending less, we're having more people visit here. And as a result we've actually had a sales increase." Bronner's success is also linked to community cooperation and investment. Frankenmuth is a town of 5,000 people in eastern Michigan's farm country. The town was settled by Bavarian Germans in the 1800s. It has kept its traditions alive in buildings and restaurants. Bavarian cultural themes and Bronner's huge store bring 3,000,000 visitors a year. The town is the most popular place for tourists in the state. Bronner's business is aimed at a single day of the year. But that is not too different from other businesses. "About half of our business is done in the last quarter of the year, in the last three months. And actually when you compare that with most retailers, that follows the same pattern." Wayne Bronner says the family's long-term planning and willingness to reinvest profits has developed the company into what it is... Bronner's mainly sells _ . A) holiday products imported from foreign countries B) festival ornaments made by themselves C) festival ornaments during the summer and winter holidays D) holiday products to tourists from foreign countries
A