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How to use avatars for social media
Determine how the social media profile will be used.
Your avatar should properly correspond with the type of social media profile you have created. For example, use the company logo as an avatar for a company's official social media profile, or use a personal photo for your personal social media account.
Determine the type of users you'll be interacting with on a regular basis. The avatar you choose should appeal to the users you regularly communicate with.