This is a test of commonsense. Complete the next sentence:

How to write online
Write snappy prose.
Online prose is often highly-referential, witty, and relentlessly current. If you want to put your content online and eventually get paid for it, it's a good idea to focus on developing your voice as a writer and in making your content as engaging and sharp as possible.
Work on your voice and writing voice-driven content. Online content will vary depending on the venue, but will often have a strong first-person " i, " with an emphasis on subjective " views " on subjects, rather than objective analyses.