In this task, you're given an article and an answer. Your task is to generate the fill-in-the-blank question for this answer based on the given article. The blanks are always at the end of the question, and can be filled with more than one word or phrase.

[Q]: Article: For the first time in modem history, less than half of theprefix = st1 /U.S.adult population now reads literature, according to a recent survey. Reading at Risk: A Survey of Literary Reading inAmericapresents a detailed review of the decline of reading's role in the nation's culture. Readingat Risk is a survey of national fashion in adult literary reading. The data source for Reading at Risk is as reliable and objective as any such survey can be. The key results of the survey are presented in the "Summary", but the report can be further explained as: literary reading in Americais not only declining rapidly among all groups, but the rate of decline has been speeded up, especially among the young.Readingat Risk merely shows a great _ that most Americans have already noted - our society's great turn to electronic media for entertainment and information. Reading a book requires a degree of active attention and devotion. Indeed, reading itself is a progressive skill that depends on years of education and practice. On the contrary, most electronic media such as television, recordings, and radio make fewer demands on their audiences, and indeed often require no more than passive participation. While oral culture has a rich reality and electronic media offer the considerable advantages of variety, print culture affords irreplaceable forms of focused attention and thought that make various communications and views possible. The decline in reading, therefore, equals a larger retreat from participation in public and cultural life. What is to be done? There is surely no single solution to the present problem, just as there is no single cause. The important thing now is to understand thatAmericacan no longer take active and devoted reading for granted. Readingis not a timeless, common ability. As more Americans lose this ability, our nation becomes less informed, active, and independent minded. These are not qualities that a free, inventive, or productive society can afford to lose.
Answer: review that less than half of the population now reads literature
[A]: The main purpose of the survey is to _ .

[Q]: Article: Holiday Inns and McDonald's. both saw unmatched growth in the 1960s. Their growth opened another direct business operation--franchising. These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company's methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different. By extending a "proven" marketing method, a parent can profit in several ways. First, the franchisee's purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company's reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40. The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent's freedom to drop supplies at will. Of course the factory's costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won't thoughtlessly destroy it.
Answer: takes no advertising responsibility for individual investors
[A]: Franchising refers to a business operation in which a successful parent company _ .

[Q]: Article: Venice is a city of the sea. It is built on islands which are in the middle of lagoon . Today, the city covers 118 islands. These islands are connected by bridges. There are about 400 bridges which cross 150 canals . It is difficult to forget the sea when you are in the city. Many people of Venice have always been fishermen, because the lagoon is full of fish. They also build ships, and travel to Dalmatia and Greece. Venice is the "Queen " of the Adriatic Sea. Every month thousands of people visit the city, which is very beautiful. But Venice is going down. It is going down and the water is going up. In 2040 Venice will be under water. The Adriatic will cover the city. The Venetians love their city and they want to stay there. They want to save Venice. They do not want to leave. How can they succeed ? They can put some big gates in the sea, which will close, so Venice will not go down.
Answer: a lagoon
[A]:
The city is made up of _ .