Summarize:

Pale skin can look even paler when paired with deep colors. Try lighter, softer shades to make your skin look less pale. Some good choices might be: Pale pink Peach Ivory Light yellow Most people with pale skin do not have orange undertones, and the color is often very unflattering to those with pale skin. It's a strong color that essentially clashes with your skin color. These light shades will complement your fair skin. Hair colors with golden or orange undertones are not going to be flattering (and will probably make you look even paler).
Do not wear strong colors. Avoid oranges in both clothing and hair color. Choose shades of blonde or light brown for your hair.