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Get a rim waxing product. Spread the wax on a cloth. Rub the wax into the rims. Remove excess wax with a microfiber cloth.
Wax can be bought at auto-part stores or wherever else you may have found your rim cleaner. Look for a wax jelly such as carnauba wax. Applying the wax after each cleaning protects your wheels from brake dust and makes future cleanings easier. Dip a clean cloth into the product. You may also do this with a wheel wash mitt, which can make reaching behind the rim simpler. Spread the wax over each rim. Don't forget to reach behind the rims. Get the front and back of each spoke along with the faces. Also cover the outside edges and the spaces between the spokes. Let the wax rest for three minutes. Use a clean cloth to go back over the rim. The wax should have settled onto the rims, leaving a protective coating.