Title: A complete Digital Marketing solution for visible increase in online sale of DPDÃƒÂÃâšÂÃâžÂs journals and Employment News issues through various availablenew online sale channels like website, apps , amazon, social media by optimising various available or new digital marketing tools like email marketing, SEO, analytics, etc., subject to suitability, sustainability and costeffectiveness.. Category: Miscellaneous. Subcategory: Software. Organization: Ministry of Information and Broadcasting. Description: The Directorate of Publications Division DPD is a publication agency of the Government of India that is engaged in publishing books and journals in various languages and for varied sections of people. DPD provides a platform for buyers to purchase books and journals through its sales emporiums and various online platforms. Employment News EN, now a part of DPD, is a journal that provides information on employment opportunities and is published in English, Hindi , and Urdu and is also available online on a subscription basis. The various online platforms present for purchasing DPD booksebooksjournalsejournals are S. No. Name of platform URL 1 Publication Division Website httpswww.publicationsdivision.nic.in 2 Journals Website with archives httpswww.publicationsdivision.nic.injournals 3 Employment News Website Hindi httpwww.employmentnews.gov.in 4 Employment News Website English httpwww.employmentnews.gov.in 5 DPD Android app httpsplay.google.comstoreappsdetailsidcom.iconmaandhlen_INandglUS 6 Employment News Portal under development 7 Amazon 8 Various Social Media Platforms like Facebook, Twitter and Instagram TwitterInstagram DPD_India, Twitter YojanaJournal, Employ_News Facebook httpswww.facebook.compublicationsdivision 5 Despite being present on multiple online platforms the sales figures for the books and journals published by DPD over the years have not shown encouraging growth. While initiatives are being taken from editorial and design teams to improve the books and journals, a need was felt to encourage young students graduates to work on providing complete digital solutions and reworking a complete digital marking strategy for increasing online sales. By making use of various tools for digital marketing, the products of DPD may be available to the buyers seamlessly on various platforms. These may include email marketing, Content marketing, competitor analysis, Search Engine optimization, performance reporting, Social media and website analytics and the like. Details of DM Tools that may be used  The SEO may improve the chances of DPD websites figuring out among the top options for purchasing books in India and abroad related to the content published. Specific books on Gandhiji, PM, President, Rashtrapati Bhawan and even Mirza Galib, Lord Buddha, etc., published by DPD may also be available when users search for such books personalities. Moreover, DPD has a database of user details but presently there is no system of capturing such data for increasing sales and retaining customers. As such email marketing may be employed to retain one time or regular buyers by providing them targeted options for purchase as per their preferences. Alerts for new issues of a preferred journal may also be sent to them. Also, solution to capture new audience may also be worked out using email marketing. Next, DPDEN are present on various social media platforms like Twitter, Instagram, Facebook etc. and various tools may be used to best make use of such social media platforms for increase sales and capturing new customersbuyers for which analytics, advertising, content marketing and other tools may be explored. If needed, any new platform that may be required from point of view of improving online sales may also be created. Objective  A push through various digital media tools is targeted at increasing sales of various books and journals of DPD and encouraging bookreading culture in the country for various socioeconomic issues. A range of literature published by DPD is based on preservation on historic and cultural heritage of India and promotion of reading habits in children. Digital media promotion should pay special attention to these aspects. The sales figures for Yojana and Kurukshetra Magazine in EnglishHindi as well as in various regional languages have a huge scope for improving the sales and needs to be given special attention especially since the audience includes civil services aspirants in various parts of the country. Giving a boost to the subscriptions of Employment News is another focus area for which there is a huge scope in smaller cities and towns. Prototypes to be created by the participating teams  The participating teams may create the following subject to subject to suitability, sustainability and costeffectiveness of the DM tools 6 1. A complete DM strategy for a increasing online sale of books and journals b increasing subscriptions of Employment News 2. A prototype for SEO using various keywords aimed at increasing visibility of website and apps, amazon books of DPD 3. At least 45 prototypes for content marketing A prototype for email marketing for a capturing onetime buyers b capturing new audience 4. A model for promoting sales through various social media platforms 5. A model for increasing sales of Yojana and Kurukshetra Magazines using suitable DM tools