Marketing Development Assistance Scheme
Category: Travel & Tourism, Business & Entrepreneurship
Level: Central | State: All
Ministry: Ministry Of Tourism

Details:
The Ministry of Tourism launched the Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme. The scheme aims to provide financial support to tourism service providers approved by the Ministry of Tourism, Govt. of India or the respective State Government / Union Territory (UT) Administration for undertaking promotion and marketing of India in the overseas markets. > **Objectives****:** 


- To motivate stakeholders to promote tourism to the country from the overseas markets.
- To enhance the visibility of the brand Incredible India in the overseas markets.
- To augment foreign tourist arrivals to the country.

Benefits:
For Tourism Service Providers
Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour.
                       
     Sr. No.
                        
Particulars
                 
Extent of Support 
1
Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.
90%
2
Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.
90%
3
Lodging expenses on overseas tour 
Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night.

For Tourism Departments of State Governments / UT Administrations
Financial support for participation in overseas travel shows and exhibitions will be provided as follows:
                             
Sr. No.
 
                             
Particulars
                   Extent of Support
1. 
Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.
Overall ceiling of ₹3,50,000/-.
2. Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them. 

For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations
 
Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% of the total cost, up to ₹1,00,000/- per financial year, subject to actuals.

Eligibility Criteria:
1. The tourism service providers should be travel agents, inbound tour operators, tourist transport operators, classified hotels, classified bed & breakfast units, classified home stays, classified motels, guest houses & tented accommodation units, standalone restaurants, convention centers, and online aggregators, sales tours, participation in travel fairs/exhibitions and road shows (organized by Ministry of Tourism), online promotion of tourism destinations and products, tour packages in the overseas markets, including content creation/production of digital promotional brochures/leaflets etc.
1. The tourism service providers should be approved by the Ministry of Tourism, Government of India, or the concerned State / Union Territory Tourism Department.
1. The approved tourism service providers should show a minimum fee of ₹1.00 crore – ₹2.00 crore in any of the preceding two years i.e. 2018-19 or 2019-20, the number of tours may be limited to a maximum of two in one financial year. 
1. The approved tourism service providers should show a minimum fee of ₹2.00 crore and above in one of the preceding two years i.e. 2018-19 or 2019-20, the number of tours may be limited to a maximum of three in one financial year. 
1. Tourism departments of State Governments / UT Administrations are also eligible to avail benefits under the Scheme. However, the above eligibility conditions do not apply to them.