Aama Kuni Pilaa
Category: Women and Child, Health & Wellness
Level: State | State: Odisha

Details:
The scheme “Aama Kuni Pilaa” has been launched by the Department of Women &amp; Child Development, Government of Odisha. It aims to focus on early stimulation and responsive parenting in the best interest of each child from 0-3 years. As the name &quot;Aama Kuni Pilaa” suggests, the unconditional care and affection of parents, grandparents and caregivers for the children is the driving force for the conceptualisation of this unique initiative. Early experiences with mother, father and grandparents shape lifelong learning and development of children, because of rapid brain development. 80% of the brain develops by three years, and stimulating experiences with caregivers strengthen the neural connections, promoting the holistic development of the child.
> **Objectives:**

The scheme envisages promoting parent-led, home-based, joyful child-friendly learning by creating an early stimulating environment at the household level. It aims at:

  - Building capacities by engaging parents and caregivers on responsive parenting messages using different platforms.
  - Skill building of ICDS officials/ caregivers on importance of early years, play and learning activities for children.
  - Sensitizing the parents, care givers and the entire community on importance of early years. Involvement of father &amp; male care givers through Men-streaming.
  - Engaging young children with low cost contextual and child friendly toys by the parents &amp; caregivers.
  - Facilitating love, talk, touch &amp; play through toys, lullabies, stories and interactive talk and activity with children below three years by the Anganwadi worker.
  - Equity outreach through appropriate parent &amp; caregiver friendly IPC, IEC/ SBCС materials.

Benefits:
The key components of the scheme are as listed below:
Sl. No.
Components
Unit Cost
Specifications
Usage
Point of Distribution
Procurement by
1
Kuni Calendar for children (0-3 years)
₹1.53/- per calendar/month/child
Size: 11.5" x 17"    Paper: 220 gsm art paper      Print: Multi colour single side
To be used at household level by the families of children (0 - 3 year)
One Calendar for each family having children (0 - 3 year)
District
2
Aama Kuni Pilaa Toy Kit
₹340/- (per AWC)

As per Catalogue

AWC level 
To be supplied to each AWC
District
3
Mo Bikash Patra (Child Assessment Card)
NA
-
To be used at household level by the families of children (0- 3 year)
One Card for each family having children (0-3 years)
AWC
4
Aama Kuni Pilaa Flip Book
NA
-
AWC level 
To be supplied to each AWC.
District
5
Sukhada Lalana Palana handbook
NA
-
AWC level 
To be given to AWCs.
District
Note: The components mentioned above have been planned for 5 years. However, for current financial year i.e. 2023-24, funds shall be transferred for Activity-1 i.e Kuni Calendar which is to be printed and distributed for three months i.e. for January, February & March, 2024 and Activity-2 i.e. Aama Kuni Pilaa Toy Kit.
A. Kuni Calendar:
This is a calendar with pictorial demonstration of age and development specific stimulating activities facilitating different development components such as psycho-social, physical & motor, language, creative & aesthetic aspects. The Calendar is categorized for three age groups i.e. for less than one year, 1-2 years & 2-3. It shall be distributed each month by the AWW to the concerned parents during Ankur Diwas to ensure timely accessibility. The AWW would sensitise the parents and caregivers so that they can engage with their children and monitor its cognitive and physical development.
B. Toy Kit:
Funds for preparing toys at Anganwadi centres shall be released under Aama Kuni Pilaa scheme. DSWOs, shall share the guidelines and funds to CDPOs, who shall then transfer the same to the AWWs to prepare low cost and child friendly toys for under three children, in coordination with parents and community. The AWW would undertake due discussions with Matru Committee/ Jaanch committee/ parents to create awareness amongst them about the scheme and its benefits and also to keep them involved. A copy of the toy catalogue attached at 
Annexure-A
 to this guideline may be referred to while developing the Toy Kit guidelines at District level. Operation modalities and budget break up for toy preparation is attached at 
Annexure-B
 for your reference.
C. Training:
State level training on Aama Kuni Pilaa shall be organized at HETC, Bhubaneswar wherein all Als, retired officials such as CDPOs/ DSWOs and Freelancers shall be trained. Thereafter, the trained State Level resource personnel shall conduct physical training at district level. District level trainings for the CDPOs, LSs & AWWs shall be organized at AWW and Helper Training Centres of the District.


Eligibility Criteria:
1. The beneficiary must be a child aged 0 to 3 years, residing in Odisha.
   1. All children in the 0–3 years age group who are enrolled in the Poshan Tracker shall be considered as the targeted beneficiaries under this scheme.