Brave New Unwired World: The Digital Big Bang and the Infinite Internet, 1st edition
Authors: Alex Lightman, William Rojas
Venue:  (2002)

:Get ready for the new boom! Digital wireless technology is poised to set off a blast of economic growth that will make the 1990s look measly by comparison. With more than a billion wireless Internet users expected by 2005and billions more after thatthe industries and companies that can supply these users with fourth-generation (4G) connectivity, devices, and services will be the big winners in the wireless world. Will your company be in the race? Brave New Unwired World leads you on a whirlwind tour through trends, technologies, and massive profit opportunities that have already begun to emerge and will reach critical mass very, very soon. This road map to riches introduces the contestants currently lining up to wrestle for a share of the wireless pie, identifies thirteen trends to watch for the direction and timing of the events to come, and previews an amazing array of 4G technologies that will put any information you want or need at your fingertips anywhere, at any time. Youll discover which agents of technological change, business consolidation, and government policy are driving the wireless revolution, and which factors may tend to slow it down. And youll find out which currently dominant marketers and manufacturers are at risk of being overtaken by the flood of change, whos in position to dominate future markets, and which up-and-comers may steal the prize, seemingly from out of nowhere. Whether youre an IT professional, executive, or manager looking to stake a claim to the future or an investor with an eye toward the next wave of fabulous opportunities in tech stocks, success will require a solid understanding of all of the issues. Brave New Unwired World gives you both the big-picture perspective and the detailed information youll need to get into shape for the battle and come out swinging. "Wireless is the next thing you should have understood yesterday. In this extraordinary book, rich with lucid explanations of a broad range of technology, Lightman crafts a map that will make the importance and difference of wireless make sense. If allowed by regulators, and freed from dinosaurs, wireless could fuel the next Internet revolution. This book shows how." &mdash;Larry Lessig, Professor, Stanford Law School and Author of Code and The Future of Ideas "This is a must read book for anyone involved in the convergence of computing and telecommunications" &mdash;Satjiv Chahil, Chief Marketing Officer, Palm, Inc. "Brave New Unwired World is a mind opener for every reader, with a huge collection of facts and thoughts presented in a fascinating way. Buckle up and enjoy the ride." &mdash;Sharon Carmel, Co-Founder, Emblaze Systems "Courageous subject, courageous book, written by a very courageous entrepreneur." &mdash;Phil Garfinkle, Founder of PictureVision (AOL's You've Got Pictures), adVenture Capitalist, Entrepreneur Brave New Unwired World offers a compelling and insightful look at the future of communication, the emergence of 4G Networks and the radical impact that new communication-based technologies will have on our personal and professional lives. &mdash;Douglas Ingram, Daedalus Venture Group "Even people who don't venture beyond the past will be magically teleported into the future under the spell of this time warping work. At the outer limits of our understanding of telecommunication, Lightman sets off a flare and suddenly the last mile comes into searing focus" &mdash;Tony Dolz, Director, State of California Center for International Business Development "A thorough and compelling study, filled with fascinating facts and personalities. Lightman knows his stuff, Brave New Unwired World is essential reading for the people who will resurrect telecommunications and IT and shape the 21st century. &mdash;Greg Bear, Author of Darwin's Radio "Lightman and Rojas combine a dizzying array of fields and facts to provide commentary on some of the fundamental issues that will be facing the next generations of information technology. Opinionated and thought-provoking, Brave New Unwired World provides a perspective that, until now, only a few have seen." &mdash;Thad Starner, Ph.D., Professor, Georgia Tech "Mr. Lightman, one of the more engaging of the entrepreneurial spirits of the 1990s, has returned with a trenchant argument for what the future of communications will look like: it will be based on people, not places, it will be wireless, the devices will be wearable and very cheap, and the network to which they are attached will be like electricity: ubiquitous, invisible, and always on. Oh brave new world!" &mdash;Jason Pontin, Editor, Red Herring magazine "From 1G to 4G, from Moore's Law to Metcalf's Law, Lightman's Bave New Unwired World is worth the read just for the comprehensive historical perspective on the technological revolution over the last half of the last century. But you get more: a thorough orientation on where this is all likely to go in the early decades of the new milleneum, including not only possible roadmaps for 2.5G and beyond, but useful insights into the roles of Japan and China." &mdash;Arnold Pollard, Vice-Chairman, Chief Executive Group