Data Broadcasting: Understanding the Atsc Data Broadcast Standard
Authors: Richard S. Chernock, John R. Mick, Michael A. Dolan
Venue:  (2001)

:A ROADMAP FOR IMPLEMENTING THE ATSC DATA BROADCAST STANDARDThe ATSC Data Broadcast Standard provides the means to transform digital TV signals from plain vanilla audio/video to 57-flavor broadband digital data delivery,opening a universe of device and service possibilities. Authored by four of the standard's lead writers  Richard Chernock,Regis Crinon,Michael Dolan,and John R. Mick,Jr.  Data Broadcasting is the first guide to the new ATSC standard. These experts help you:*Understand the concepts behind standard provisions for carrying any type of data over MPEG-2 data transport mechanisms*Implement the standard in real-world service creation and rollouts *Enable a new generation of set-top boxes,hand-held devices,and PC add-in cards for handling both data and streaming video*Configure stand-alone data injection and data injection associated with video and audio programs*Define the optimal transmittal method for any type of data*Resolve system architecture,receiver-reference design,data categorization,and encapsulation questions*Solve announcement,and discovery and binding mechanisms problems*Avoid implementation pitfalls with encapsulation examples,illustrated layering,and buffer models ROADMAP TO IMPLEMENTATION FROM KEY WRITERS OF THE STANDARDMake sure your system works out of the gateand get out of the gate fasterwith this first guide to the new ATSC standard,from four of its lead writers PRACTICAL GUIDE TO A REVOLUTIONARY STANDARDThe ATSC Data Broadcast Standard provides the means to transform digital TV signals from plain vanilla audio/video to 57-flavor broadband digital data delivery,opening a universeof device and service possibilities. This book tells you howand how notto perform this miracle and implement these marvels. Just as importantly,it tells you why to do it in certain ways. COMPLEXITY CLARIFIEDComplex standards such as the new ATSC A/90 confuse as often as they clarify. But this guide from lead writers of the ATSC Data Broadcast Standard can help you avoid head-banging and stumbles by explaining the ins,outs,ups,downs,whys,and wherefores of the standard's provisions. When you understand why the standard was written the way it was,the correct steps in implementation make a lot more sense and seem less complex. LET THE GUYS WHO WROTE IT HELP YOU IMPLEMENT ITWritten by key creators of the standardfrom IBM Research,SkyStream Networks,Intel Corporation,and othersData Broadcasting can help you:*Understand the concepts behind standard provisions for carrying any type of data over MPEG-2 data transport mechanisms*Comprehend the MPEG-2 Systems standard,the foundation for all DTV data carriage *Implement the standard in real-world service creation and rollouts with roadmap in hand*Enable a new generation of set-top boxes,hand-held devices,and PC add-in cards for handling both data and streaming video*Configure stand-alone data injection and data injection associated with video and audio programs*Define the optimal transmittal method for any type of data*Resolve system architecture,receiver-reference design,data categorization,and encapsulation questions*Solve announcement,discovery,and binding mechanisms problems*Avoid implementation pitfalls with encapsulation examples,illustrated layering,and buffer models*Necessary for both emission and receiver design engineers"A home-run. " Jerry Whitaker,author of DTV,Second Edition Aimed at engineers,technicians,and managers in TV,video,broadcast,telecom,and networking,this book closes the gap between broadcast and data communications. It's the first in-depth look at practical applications of a standard that's going to change the entire broadcast industry in a heartbeat. It is,in short,essential.