anna adlard
Co-founder at Workshop, Inc.
research + strategy , design-thinking , co-founder workshop
’ researcher strategist focus design thinking innovation field health sustainability . co-founded workshop , design-thinking practice help purpose-driven team develop product , program service . workshop take human-centered approach drive meaningful change . use agile methodology speed solution process research-strategy-roadmap . workshop 's client portfolio includes google , duke global health institute , environmental defense fund , healthy building network labcorp . * * * first job college wa writing marketing plan start-ups . learned translate vision concept tactic . came away affection visionary stay still . beginning matter , one set course curiosity possibility . went washington d.c. early career . started government affair firm , making copy fetching coffee . worked way become legislative liaison . monitored regulatory hearing helped prepare client testimony congress . city prize “ one-pager , '' learned communicate essentially persuasively . returned home north carolina , joined leading communication agency . spent many year account service side , managing team , program campaign . eventually opportunity start strategy practice . director insight , led way research-based strategy , helped make human-centered insight foundational part agency 's process . reached point wanted step back hit reset . moved cape town , south africa family . stayed three year , experience put new course personally professionally . returned durham co-founded workshop . , help purpose-driven team solve thorny problem , 's best job 've yet .
Workshop, Inc.
https://www.linkedin.com/company/workshop-incorporated
Co-founder
I'm a co-founder at Workshop. Workshop helps purpose-driven teams design new programs and services. We take a human-centered, design-thinking approach to solve challenges in sustainability and health. We use agile methodology to speed a solution through the process of research-strategy-roadmap.  Our portfolio includes research + strategy assignments with:


Cradle to Cradle Products Innovation Institute
Environmental Defense Fund
Built Positive
Duke Global Health Institute
Duke Medicine
Fashion Positive
Google | REWS Development 
Google | REWS Sustainability
Healthy Building Network
LabCorp
Raleigh-Durham, North Carolina Area
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Freelance
Strategist
I worked with clients to develop research-based strategy for brand and product development. I recommended the optimal mix of research methods to inform strategy, developed research plans and coordinated research partners. Often, I conducted qualitative interviews with customers, users and stakeholders myself. 

I forged these insights into a strategic framework for brand and products, including recommended positioning, customer experience maps, key messages and go-to-market strategy. I designed and facilitated workshops to focus teams on a customer-driven approach to product and communications.
Cape Town Area, South Africa
Capstrat
https://www.linkedin.com/company/capstrat
Director of Insights
I built a new insights practice at Capstrat, with executive sponsorship. In this role, I retooled processes to make research and insights more fundamental.

I designed research programs and built a network of qualified research vendors and resources, and  I conducted interviews with audiences and stakeholders.  I designed and facilitated creative strategy sessions to help clients with decision-making, positioning and communications planning. 

In this role, I served on the leadership team at the agency and contributed to business planning and strategy for the agency. I mentored junior account planners, conducted research for the agency's thought leadership program and provided insights for business development. I represented the agency in major new business pitches. 

Clients included: Allianz, Avaya, Blue Cross and Blue Shield, Cotton Incorporated, GlaxoSmith Kline and Smith & Nephew
Raleigh-Durham, North Carolina Area
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Capstrat
https://www.linkedin.com/company/capstrat
Account Supervisor
As an account leader, I led the development of communications strategies and identified the right mix of tactics to support objectives. I wrote communications plans, strategy reports and creative briefs. I managed multi-disciplinary teams inside the agency, led account teams, and mentored account executives. I also provided oversight for budgets, project schedules and tactical execution. 

As a member of the leadership team, I helped shape the agency's business strategy. In this capacity, I managed proposals, RFP responses and business development initiatives. I often represented the agency in competitive pitches.
Raleigh-Durham, North Carolina Area
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Capstrat
https://www.linkedin.com/company/capstrat
Account Executive
I implemented integrated communications plans that included advertising, marketing, public relations and media relations tactics. I served as the primary point-person for clients and coordinated all members of the agency team, including creative, digital, production and media. In addition, I managed logistics, such as status reporting, budgets, timelines and billing.
Raleigh-Durham, North Carolina Area
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Jennings
https://www.linkedin.com/company/jennings
Account Executive
I developed advertising, marketing and branding strategies for clients in the financial and health care industries. In this role, I created ground-up marketing plans and managed tactical execution. I ran a multi-disciplinary team, including designers, copywriters, production, media and vendors. 

I planned and executed research programs, including consumer research, brand immersion and focus groups. I also served as primary point-person for clients and managed account details such as budgets, timelines and billing.
Chapel Hill, North Carolina
https://media-exp1.licdn.com/dms/image/C560BAQHrtaW1pburmQ/company-logo_100_100/0/1549048200053?e=1655942400&v=beta&t=URMEEKs-RgsSOqj4jAmNHrT6YVuusix6iYPaT75HmAQ
Wiley Rein LLP
https://www.linkedin.com/company/wiley-rein-llp
Government Affairs Liaison
I represented clients before Congressional staff on a host of issues, including federal media regulation and the Fair Credit Reporting Act. I assisted in the the preparation of testimony, key messages and supporting materials for clients appearing before Congress. I attended Congressional hearings and prepared summary reports for clients. I developed a legislative tracking procedure that was adopted internally. 

Clients included Clear Channel Communications and MassMutual.
Washington D.C. Metro Area
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Wiley Rein LLP
https://www.linkedin.com/company/wiley-rein-llp
Government Affairs Assistant
I supported a former Member of Congress and consultants in a leading lobby practice on K Street. In this role, I acted as a liaison with clients and Congressional offices. I provided administrative support including scheduling, correspondence, billing and event coordination for political fundraisers.
Washington D.C. Metro Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGDng83XE_8BQ/company-logo_100_100/0/1625143238755?e=1655942400&v=beta&t=fJKK70cKFnWyuHgPnvgwpgD4QeKk9N1j0s08jI8PofQ
Political Science
Bachelor's degree
University of North Carolina at Chapel Hill
https://www.linkedin.com/school/university-of-north-carolina-at-chapel-hill/
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Journalism, Political Science
Indiana University Bloomington
https://www.linkedin.com/school/indiana-university-bloomington/
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https://nl.linkedin.com/in/caspar-broeksma-74a52059
caspar broeksma
drs
Amsterdam
https://nl.linkedin.com/in/pascallehermens
Pascalle Hermens
Juridisch adviseur VTH bij Gemeente Waalre
Eindhoven
https://nl.linkedin.com/in/paul-wessels-19b5544
Paul Wessels
Increase your impact on the world with healthy and sustainable real estate
The Hague
https://uk.linkedin.com/in/casieforeman
Casie Foreman
Senior Consultant- Marketing and Print Practice at Braddock International
United Kingdom
https://www.linkedin.com/in/patsy-clack-10956412
Patsy Clack
Admin Asst to Executive Director at NC School Boards Association
Raleigh, NC
https://uk.linkedin.com/in/halleyspong
Halley Spong Petrovski
Communications Professional - Looking for new opportunities post-maternity leave
Cambridge
https://www.linkedin.com/in/lisa-watson-davis-b2915b34
lisa watson davis
Landscape Designer at Outdoor Lifestyles
Peoria Metropolitan Area
https://www.linkedin.com/in/charlie-ashby-6333984
Charlie Ashby
President at Ashby Communications, Ltd. and Owner, Ashby Communications Ltd.
Raleigh, NC
https://www.linkedin.com/in/hank-walker-32039865
Hank Walker
Manager at Piano & Organ Distributors
Wilmington, NC
https://www.linkedin.com/in/jeffrey-cropp-116442b0
Jeffrey Cropp
--
United States
https://www.linkedin.com/in/debra-evans-8930a630
Debra Evans
Operation Dir. at NCCASA
Raleigh, NC
https://www.linkedin.com/in/jessicaneal62
Jessica Neal
Art Department Manager at Sokal
Raleigh, NC
https://www.linkedin.com/in/pamlamberthuelsmanthorpe
Pam Lambert Huelsman Thorpe
Owner at The Rusty Bucket
Apex, NC
https://www.linkedin.com/in/judy-jennette-aba6181b6
Judy Jennette
Director Of Communications at Martin Community College
Williamston, NC
https://www.linkedin.com/in/stephanie-hood-0646094
Stephanie Hood
Marketing & Event Coordinator at Atlantic Emergency Solutions
Williamsburg, VA
https://www.linkedin.com/in/neal-davis-195b63a
Neal Davis
General Manager at WTNZ
Knoxville, TN
https://www.linkedin.com/in/jim-knight-5baa2815a
Jim Knight
Sponsorship Director at Got to be NC Festival/NC State Fair
Raleigh-Durham-Chapel Hill Area
https://www.linkedin.com/in/doug-erickson-10299211
Doug Erickson
Government Operations Manager, American Red Cross Disaster Reserves
Wilmington, NC
https://www.linkedin.com/in/carly-kouba-nance-b2934b7
Carly Kouba Nance
Co-Founder at The Citizenry. WE'RE HIRING.
Dallas, TX
Healthy Building Network (HBN) Founder Bill Walsh join the Passport Foundation as their new Executive Director starting in April 2022. Bill was HBN’s…
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It has been a dream of mine to tackle food waste at Google since before I even started working here. Today, I’m proud to share two ambitious new…
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If you need pre-meetings to make decisions,speed is not a priority.Your culture prefers comfort over speed.Unlearn your need to control…
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Entrepreneurs and Leaders of Durham, NC
https://www.linkedin.com/groups/13930991
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IDEO U Alumni Community
https://www.linkedin.com/groups/6948487
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Innovate Carolina Global Network
https://www.linkedin.com/groups/8553356