aanish panjabi
Director, Delta Skymiles Co-brand Consumer Cards Marketing at American Express
marketer | digital strategist | inclusive leader | driver explosive revenue growth | american express , verizon
people first leader focused cultivating team bring whole-selves drive business growth . combine digital marketing expertise know create heightened consumer experience drive explosive growth . well regarded strategist innovator , love driving big picture also happy weed . operate principled data-driven leader break complex information actionable insight tell story meet consumer need grow shareholder value .
American Express
https://www.linkedin.com/company/american-express
Director, Delta Skymiles Co-brand Consumer Cards Marketing
United States
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American Express
https://www.linkedin.com/company/american-express
Director, Digital Marketing
Directed the development of surround sound acquisition marketing, and press releases for various marketing campaign launches. 

Starting with technology transformation and understanding consumer needs created net new targeted marketing opportunities to drive incremental revenue. 

Partnered with external partners (Google, Apple, PayPal) to scale digital wallet adoption at acquisition driving immediate digital spend and establishing best customer spend behaviors. 

Program managed an external partnership with a Fintech including two contract negotiations to optimize for profitability, constant coaching to manage partnership expectations and steered dual marketing strategies to achieve mutual goals 

Aligned with cross-functional business leaders using consumer trends, predictive competitive analysis, and relationship-based influencing to bring marketing, product, credit risk, and technology teams together to prioritize GTM strategies.
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGRhsociEn4gQ/company-logo_100_100/0/1523269243842?e=1655942400&v=beta&t=iG7OdxtNBDG5qlnRreiF5Hwo8GPfz56MbLy2tZ4apD0
American Express
https://www.linkedin.com/company/american-express
Sr. Marketing Manager
Drove business momentum using customers as an engine for growth by defining new distribution strategies using data-driven analysis that benchmarked optimal volume, frequency, and message relevancy needed to compel customers to convert.

Designed Go-To-Market best practices for customer communications across all digital marketing channels to balance for product complexity and outstanding storytelling.
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGRhsociEn4gQ/company-logo_100_100/0/1523269243842?e=1655942400&v=beta&t=iG7OdxtNBDG5qlnRreiF5Hwo8GPfz56MbLy2tZ4apD0
Verizon
https://www.linkedin.com/company/verizon
Marketing Manager (Leadership program)
Led a cross-functional team and influenced internal partners to create frictionless acquisition experiences that drove a 10% increase in traffic to Verizon Wireless site and a 2.5% increase in conversions, bringing in an incremental revenue of $2.4MM

Innovated on digital experiences by borrowing winning solutions from retails stores to create a true omni-channel experience for prospects to sign up on their channel of choice
https://media-exp1.licdn.com/dms/image/C560BAQHAiVb75wIpDQ/company-logo_100_100/0/1645721742845?e=1655942400&v=beta&t=EJhgPS8YHpG2nKlT1Ahkl9zXcz9zkBiG-nMutIZTIDY
TIAA
https://www.linkedin.com/company/tiaa
Product Manager
Developed a three-year strategic roadmap for the rollout of an enterprise software product across a business unit.  Managed all aspects of product enhancements, launch planning, launch communications, and servicing support

Translated product concepts into outstanding storytelling that propelled usage, and adoption
New York, NY
https://media-exp1.licdn.com/dms/image/C4D0BAQHdgyRsIaWQHA/company-logo_100_100/0/1625088679606?e=1655942400&v=beta&t=ELrnPstC2OZZWKKUD7ret1Cf1koeqU1R-6TDKRB56Q4
Ally
https://www.linkedin.com/company/ally
Associate Product Manager
Created and analyzed CBAs for build vs. buy decisions for enterprise software products.

Developed actionable recommendations for change management to increase product adoption, resulting in increased product usage within tech teams by 300%
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C560BAQGczVIEZy9GvQ/company-logo_100_100/0/1625151645506?e=1655942400&v=beta&t=kBAGcdQl2sXg8o553IbeiJvwHw-L7rOAlqG_uwlGbIU
Asta CRS, Inc.
https://www.linkedin.com/company/asta-crs-inc.
Consultant
Consulted with Fortune 500 clients in a broad range of industries to lead enterprise software implementations and client management with a proven track record to influence change

Partnered with sales & marketing teams to close various multi-million client opportunities by influencing and conceptual problem solving for IT buying teams

Leveraged conceptual problem solving and coaching skills to work side-by-side with executives, middle managers, and front-line employees to manage conflicting goals while focusing on building technology capabilities through efficient execution
Consultant
Marketing, Product Management
Master of Business Administration (MBA)
New York University, Stern School of Business
https://www.linkedin.com/school/nyu-stern-school-of-business/
https://media-exp1.licdn.com/dms/image/C4E0BAQFa4W8Vhbcypg/company-logo_100_100/0/1519855924241?e=1655942400&v=beta&t=H9d-23i1YVfe1mH1i_qdtIoRGtSfSiZm3PeQgheda4o
Computer Engineering
MS
North Carolina State University
https://www.linkedin.com/school/north-carolina-state-university/
https://media-exp1.licdn.com/dms/image/C4D0BAQGaD7AuaL571Q/company-logo_100_100/0/1645128364517?e=1655942400&v=beta&t=I-T-PTSXeVO1ibaH-txWQpUrFE0Rk_ZuQqVhOqzsMXc
Electronics Engineering
BE
TS Engineering College (TSEC)
Excellence in Marketing
New York University Stern School of Business
Presented the "Excellence in Marketing" award by NYU Stern School of Business. The award is presented to only 1 graduating candidate from a class of 1100.
Doing Business in China
Hong Kong
http://academy.hubspot.com/certification
Inbound Marketing Certification
academy.hubspot.com
HubSpot
https://www.linkedin.com/in/michaeldellentash
Michael Dellentash
Manager - Affiliate Marketing at American Express
New York, NY
https://www.linkedin.com/in/madison-ingal-a6321536
Madison Ingal
Senior Manager Customer Marketing at American Express
New York, NY
https://www.linkedin.com/in/richard-mcgowan-86854712
Richard McGowan
Director, Digital Marketing at American Express
New York, NY
https://www.linkedin.com/in/euan-cameron-088618132
Euan Cameron
Senior Analyst - Marketing at American Express
New York City Metropolitan Area
https://www.linkedin.com/in/michelle-lahtonen-saliers-30661a4
Michelle (Lahtonen) Saliers
Vice President, Partnership Marketing at American Express
New York, NY
https://www.linkedin.com/in/laura-truncali-49310428
Laura Truncali
Sr. Manager, Digital Marketing at American Express
Jersey City, NJ
https://www.linkedin.com/in/chris-kapica-3153714
Chris Kapica
Senior Manager, Global Brand Strategy & Marketing at American Express
New York, NY
https://www.linkedin.com/in/luislanderos
Luis Landeros
Product Director at American Express
New York, NY
https://www.linkedin.com/in/natashakardassis
Natasha Lan
Director, Content and Proprietary Platform Growth at American Express
New York, NY
https://www.linkedin.com/in/paultcollins
Paul Collins
Senior Manager, Industry Strategy & Development at American Express
New York, NY
https://www.linkedin.com/in/elizabeth-redd-65200596
Elizabeth Redd
Manager, Partner and Benefit Marketing - Travel & Lifestyle Services at American Express
New York, NY
https://www.linkedin.com/in/stantonrobert
Robert Stanton
Marketing and Media Strategist
New York, NY
https://www.linkedin.com/in/danamarshallfisher
Dana Fisher
Brooklyn, NY
https://www.linkedin.com/in/morganbrooks2
Morgan Brooks
Manager, Acquisition Marketing- Amazon Business Co-Brand Portfolio at American Express
New York City Metropolitan Area
https://www.linkedin.com/in/tim-samain-a1015716
Tim Samain
Analytics Director at American Express
New York, NY
https://www.linkedin.com/in/megan-tingson-hui-0b7b2b4
Megan Tingson (Hui)
Senior Manager, Digital Marketing at American Express
New York City Metropolitan Area
https://www.linkedin.com/in/nicole-banks-216643b8
Nicole Banks
Marketing Manager at American Express | Formerly @ Macy’s
New York, NY
https://www.linkedin.com/in/melissa-danilow-38404bbb
Melissa Kline
Director, Membership Strategy at American Express
New York City Metropolitan Area
Stephanie Losee
      
          



            
              
        
              
  

    
        I can’t say enough about how much I admire Aanish. We worked on the Amex-Nova Credit data integration and marketing plan together, and not only is he unflappable, he is stunningly kind. I’ll say that again, because you don’t often encounter such kindness when deadlines loom and challenges crop up and emotions are high. I would work with Aanish again at the earliest opportunity, and the people who work with him daily must consider themselves very lucky. Thomas Shapiro
      
          



            
              
        
              
  

    
        Aanish was an outstanding team member for the MBA Business Challenges that we worked on during our summer interning at Verizon. Aanish was very organized, precise with his insights, and mediated many small conflicts to help ensure that our team stayed focused and on track. I have high hopes that I get to work with Aanish on another project in the future. 
Excited to head back to London to present with Ann Kuelzow at Finovate on March 22. We're going to talk about #FS platforms built with no-code and…
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Join our exciting Shopping Experience team! I am hiring a Product Leader to join a highly motivated, data-driven and agile product team at Amex…
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🌈 The term ally should be a verb, not a noun. If you’re an #LGBTQ+ ally, now is a great time to show support. 🌈  If you don’t know how…
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