ahmed al-kalby
Director of Digital Content at Newsy
video content & product
9 year experience working across tech medium company , passion product digital space . carry proven track record successfully ideating launching product distributing digital content across web , native ott . combined knowledge content , product operation ha shown valuable asset driving organization innovate , optimize monetize .
Newsy
https://www.linkedin.com/company/newsy-com
Director of Digital Content
- Developed and executed the content vision and strategy for Newsy’s OTT apps, website and digital platforms, including the formation of a digital production team
- Grew engagement, by increasing total video views by 45% and daily viewership by 46% across to 1.5 million users a month across digital
- Launched nightly news show “In The Loop” - Newsy’s first digital show; gained industry recognition and redefined the trajectory of the Newsy brand
- Grew engagement by increasing total video views by 45% and daily viewership by 46% across to 1.5 million users a month across digital
- Made live events a part of Newsy’s regular digital programming, including successfully streaming large scale live events
- Launched and led Newsy’s diversity initiative that turned feedback into tangible culture changes
- Oversaw development of on-demand content production and curation, including streamlining news-of-day coverage and elevated Newsy’s revenue-driving audience extension product to a premium quality
- Oversaw Newsy’s free (VOD and linear) content offerings across distribution
Managed a team of writers, anchors and producers
https://media-exp1.licdn.com/dms/image/C560BAQEum6fjc93MJA/company-logo_100_100/0/1633092626229?e=1655942400&v=beta&t=bGQCyafZCOZEDMuJ0Mm-aA2m9mtOax0WYr1nVfktC3w
Gannett | USA TODAY NETWORK
https://www.linkedin.com/company/gannett
Director of Product Management, Video
- Innovated video products for the USA Today Network across web, native mobile and OTT for over 100 properties (national and local)
- Shipped a homegrown video player that increased content performance and grew ad revenue
- Launched destinations for Olympics, elections and premium content that leveraged major sponsorships
- Developed a strategy for USA Today OTT to surface premium content and monetize traffic
https://media-exp1.licdn.com/dms/image/C4E0BAQEbh40ng4t-2Q/company-logo_100_100/0/1572379195404?e=1655942400&v=beta&t=rug4RWSYlZSBW-0jzRxigjoYy826qMXIZKZ98KWOD3M
XUMO
https://www.linkedin.com/company/xumo
Director, Operations
- Established and oversaw the operations department for Xumo, a digital content app, on its OTT, Smart TV, mobile and desktop platforms
- Managed VOD curation, live programming of brand channels, and implementation of in-app promotions
- Launched 50+ channels by creating and executing processes for partner onboarding of brands such as CBS, Conde Nast, Time Inc, Fox, Jukin, Buzzfeed, etc.
- Increased company monetization by overseeing ad operations and optimizing ad campaigns
- Conceived tools to improve efficiency and work flow for use in curation processes, programming, and in-app marketing
- Led project management of the Xumo app on its various platforms and on native integrations (LG Channel Plus)
https://media-exp1.licdn.com/dms/image/C4D0BAQFBXbUey0wVGA/company-logo_100_100/0/1589395388951?e=1655942400&v=beta&t=JRELk2O-v-Nf-D2FRBogSGUnWGMxiVKOuGXGZEnSJE8
Viant Technology
https://www.linkedin.com/company/viant-technology
Senior Technical Producer
- Created and oversaw operating procedures and best practices for the ad operations team
- Conceived ad tools and tested new products to be used by multiple departments (traffic, media buying, campaign management)
- Resolved escalated issues and served as liason between the operations group and product team
- Served as IAB Compliance Officer
https://media-exp1.licdn.com/dms/image/C4D0BAQFL40l1-CW_eg/company-logo_100_100/0/1633452869555?e=1655942400&v=beta&t=hgsrx-gH_cnVN09EaGekpTH4vh5Z274yZR43mlnNiIQ
Specific Media
https://www.linkedin.com/company/specific-media
Senior Trafficker
- Created and optimized ad campaigns running on the ad network
- Led the affiliate traffic team and managed the performance network
- Experienced with Doubleclick, Viant, Vindico, Sizmek, Brightroll, TubeMogul, etc.
- Focused on retargeting campaigns and behavioral targeting
https://media-exp1.licdn.com/dms/image/C4D0BAQGSWFK70C6lNA/company-logo_100_100/0/1519856598216?e=1655942400&v=beta&t=wCP747Ck6N04zoaa6t8teKesH82KyDVyn15Omi183Ds
BOSCOGEN®, Inc
https://www.linkedin.com/company/boscogen-inc-
Sales & Marketing Coordinator
- Managed the launch of a new brand (Healthy by Living) by developing its marketing plan, devising development schedules, calling meetings, delegating tasks and overseeing design of labels and marketing materials
- In charge of all global sales , marketing of products and brands domestically and internationally and facilitated the negotiation of contracts and deals with clients
- Established an IT Department by coordinating the management of IT related tasks and developing company IT standards; set up new server and network in relocation of company facilities
- Managed Boscogen’s LYNAE brand website as well as helped develop concepts, formulate designs (for labels, company profile and marketing materials) along with the promotion of products and product research
https://media-exp1.licdn.com/dms/image/C560BAQHBdgoorJxmdQ/company-logo_100_100/0/1519891739148?e=1655942400&v=beta&t=TEQznWIMrYKIIZiwHAmCte-jEPPbbzsqWzdAbYZAp6U
Sociology
Bachelors
UC Irvine
https://www.linkedin.com/school/university-of-california-irvine/
https://media-exp1.licdn.com/dms/image/C560BAQEuZlXAuo608Q/company-logo_100_100/0/1570207210620?e=1655942400&v=beta&t=cTRr6-g8fQi6n7eB3D3eLMDQKdo2xCsf04vPOZ-hngo
https://www.linkedin.com/in/christina-hartman-81a17332
Christina Hartman
Head of News Standards
Columbia, MO
https://www.linkedin.com/in/chanceseales
Chance Seales
"Newsy Tonight" host
Washington, DC
https://www.linkedin.com/in/ellenrolfes
Ellen Rolfes
Video and audio producer, based in Washington, DC.
Washington, DC
https://www.linkedin.com/in/msimon927
Matt Simon
Sr. Executive Producer at Newsy
Washington DC-Baltimore Area
https://www.linkedin.com/in/zach-toombs-6a467b21
Zach Toombs
Executive Producer and Deputy Director for Programs, Newsy
Washington, DC
https://www.linkedin.com/in/lynae-chang-0b994616
Lynae Chang
--
United States
https://www.linkedin.com/in/lindsey-pulse-a32a0b91
Lindsey Pulse
Associate, Partnership Programs | Newsy
Atlanta, GA
https://www.linkedin.com/in/sarahskodakeditor
Sarah Skodak
Copy editor at Newsy
St Charles, MO
https://www.linkedin.com/in/victoria-jones-27127aa0
Victoria Jones
Editor at Influence & Co.
Columbia, MO
https://www.linkedin.com/in/jessica-walsh-b5148328
Jessica Walsh
Director of News Standards at Newsy
Greater Columbia, Missouri Area
https://www.linkedin.com/in/tyler-adkisson-98567b135
Tyler Adkisson
Digital Content Producer at Newsy
Columbia, MO
https://www.linkedin.com/in/briana-altergott-715b9449
Briana Altergott
Segment Producer at Newsy
Columbia, MO
https://www.linkedin.com/in/elizabeth-bauerle-41724548
Elizabeth Bauerle
Media Asset Manager at Newsy
Greater Chicago Area
https://www.linkedin.com/in/ethan-weston-17479a79
Ethan Weston
Multimedia Intern at Chesapeake Bay Program
Columbia, MO
https://www.linkedin.com/in/joel-shettlesworth-76112339
Joel Shettlesworth
Senior Media Producer
Columbia, MO
https://www.linkedin.com/in/stephen-whiting-72005223
Stephen Whiting
Director at Newsy
Greater Chicago Area
https://www.linkedin.com/in/madeline-carl-96936b83
Madeline Carl
Videographer
Greater Chicago Area
https://www.linkedin.com/in/katherine-biek-24968843
Katherine Biek
Senior Account Manager at Golin
Chicago, IL
https://www.linkedin.com/in/blake-sabatinelli
Blake Sabatinelli
Chief Operating Officer at Atmosphere
United States
Saad Ahmed
      
          



            
              
        
              
  

    
        Ahmed is tenacious and driven. He took the initiative to contact me while seeking a career mentor. The coaching sessions we had were very positive and he proved that he was driven and eager to learn. It was a pleasure working with him, giving him career advice. He is a very qualified and talented individual who will succeed in any situation. I would highly recommend him to anyone looking for a hard working, bright marketing professional!
Today is officially my last day at Gannett | USA TODAY NETWORK. I started out as an iOS Engineer and in these last 4.5 years; I've had the…
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Liked by Ahmed Al-Kalby
What. A. Week! Proud to have completed my #LeadershipCommunications training at one of the best institutions in the world. I’ve added SO many amazing…
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Rocked some bass drum last night with Lil Pump.  Check us out.#drumlife #JimmyKimmel #gigginhttps://lnkd.in/gvtdA86
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Ahmed Al-Kalby
https://www.linkedin.com/in/ahmed-al-kalby-491a038
Sales & Marketing Coordinator at Boscogen
United States
https://media-exp1.licdn.com/dms/image/C5607AQHDY8eK36z4kw/group-logo_image-shrink_92x92/0/1631009309381?e=1647691200&v=beta&t=vbd21lui3HTH2-0BhITrTVUJk7L5I6X7drSgYNch4Tw
UCI Alumni
https://www.linkedin.com/groups/28617