aanya chadha
Sr. Associate at Strategy&
sr . associate strategy &
Strategy&
https://www.linkedin.com/company/strategyand
Sr. Associate
New York, New York, United States
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The University of Chicago Booth School of Business
https://www.linkedin.com/company/universityofchicagoboothschoolofbusiness
MBA Candidate
Full time MBA Student; Class of 2020
Greater Chicago Area
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Discover Financial Services
https://www.linkedin.com/company/discover-financial-services
Product Owner
Site Experience Product Owner for Card Acquisition
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Discover Financial Services
https://www.linkedin.com/company/discover-financial-services
Senior Associate II, Acquisition Marketing
July 2016-Present : Conversion Rate Optimization (CRO) and Content Strategist

•	Project lead of CRO team of nine functional experts from: technology, analytics, marketing and legal 
•	Created conversion optimization path for Discover.com, projected to bring in incremental  customers
•	Developed and managed content strategy plan, contributing to overall customer acquisition for the enterprise
•	Optimized digital content to increase organic search engine traffic by over 25% year over year for customer acquisition pages

July 2015 to June 2016: Digital Wallets Product Group
•	Developed and implementing digital based, customer communication strategy for Android Pay in 2015
•	Manage internal digital content and communication related to Digital Wallets
•	Research and partner with other Tier 2 Mobile Wallet applications

July 2014-July 2015: Customer Contact and Retention Strategy Group
•	Oversaw phone channel strategy and targeting for Rewards, Discover Deals, Demand Management, Inactive Portfolio Segment, and International Acceptance marketing campaigns
•	Optimized and targeted retention offers based on statistical analysis; managed execution of retention campaigns
•	Project managed initiatives; working closely with technology and analytics groups
Riverwoods, Illionis
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Tufts University
https://www.linkedin.com/school/tufts-university/
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Business Administration and Management, General
The University of Hong Kong
https://www.linkedin.com/school/universityofhongkong/
Attended the University of Hong Kong during Spring Semester 2013. Enrolled in the business school at HKU.
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https://www.linkedin.com/in/rachelmacaulay2019
Rachel Macaulay
Senior Associate at Strategy&, part of the PwC Network
New York, NY
https://www.linkedin.com/in/kushagra-aniket-51a07458
Kushagra Aniket
Senior Associate - Deals Strategy at Strategy&
United States
https://www.linkedin.com/in/guy-rachmani
Guy Rachmani
Manager - PwC Strategy&
New York, NY
https://www.linkedin.com/in/sshekhar2014
Sudhanshu Shekhar
Director (Associate Partner) at Strategy& (formerly Booz & Company)
Atlanta, GA
https://www.linkedin.com/in/morgan-mckiernan-0a362a156
Morgan McKiernan
Senior Associate - Health Industry Advisory at Strategy&
Cambridge, MA
https://www.linkedin.com/in/artfieldsjr
AJ Fields
Healthcare Consultant at PwC Strategy&
New York, NY
https://www.linkedin.com/in/emily-stepper-50a90592
Emily Stepper
Business Development at Mastercard
New York, NY
https://www.linkedin.com/in/amitaabh-sahai
Amitaabh Sahai
Director at Coast Capital Management
New York, NY
https://www.linkedin.com/in/devesh-sahai-03070b136
Devesh Sahai
Senior Analyst, Business Development
New York, NY
https://www.linkedin.com/in/mac-lafollette-27489823
Mac LaFollette
Founder  at The GC Companies
New York, NY
https://www.linkedin.com/in/pretty-khare
Pretty Khare
Strategy | Operations | Financial Services | Growth | Transformation
New York City Metropolitan Area
https://kr.linkedin.com/in/chanyoung-ha-109440192
Chanyoung Ha
Associate at PwC Strategy&
Seoul, South Korea
https://www.linkedin.com/in/julia-fiato-a47896109
Julia Fiato
Global Product Lead at Google
New York City Metropolitan Area
https://www.linkedin.com/in/deeptigupta88
Deepti Gupta
Director, Corporate Strategy at OppFi
Chicago, IL
https://www.linkedin.com/in/aman-suri-98330633
Aman Suri
Product Owner
Ann Arbor, MI
https://www.linkedin.com/in/nathan-kinney-a9958859
Nathan Kinney
Associate Director at ORIX Private Equity Solutions
Dallas, TX
https://www.linkedin.com/in/jamnah-morton
Jamnah M.
Investment Banking at Ducera Partners LLC
New York City Metropolitan Area
https://www.linkedin.com/in/morgan-blaska-1a1b9724
Morgan Blaska
Development and Investment at Trammell Crow Company
Greater Chicago Area
https://www.linkedin.com/in/sliu
Sarah Liu
Consumer Marketing Insights - Kylie Cosmetics & Kim Kardashian West Beauty at Coty
New York, NY
https://www.linkedin.com/in/pavlinaplasilova
Pavlina Plasilova
Chief Of Staff, Team Science at McChrystal Group
Los Angeles, CA
Anna Mueller
      
          



            
              
        
              
  

    
        As a fellow rewards strategy intern, I can say from experience that Aanya will go above and beyond to help another coworker, even if she has a full plate herself. She is a great person to work on a team with, and will deliver results. Aanya is an incredibly hard worker and always comes with an attitude that makes every situation fun.
Am proud to work with this group of senior women leaders and many talented women colleagues at OneMain. Happy #womenshistorymonth.
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Liked by Aanya Chadha
Very proud of what the OneMain family of almost 10,000 team members have built and delivered in terms of true Omni channel capabilities to better…
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Liked by Aanya Chadha
Worth reading!
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Liked by Aanya Chadha
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Highland Park High School Alumni Association, Dallas, TX
https://www.linkedin.com/groups/124789
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Tufts University Professional Network
https://www.linkedin.com/groups/48901
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Tufts University Career Network - Tufts' largest LI group!
https://www.linkedin.com/groups/35653
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Discover summer 2013 interns
https://www.linkedin.com/groups/5085096
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Lake Forest Academy Alumni
https://www.linkedin.com/groups/60423
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Alpha Phi International Fraternity (Official)
https://www.linkedin.com/groups/707397