Aarij Khan
Principal at PMXen
CMO, Speaker, GTM Advisor, Cybersecurity SME.
Aarij M Khan is a seasoned marketing executive with over 15 years of industry experience, advanced business degrees and a demonstrated ability to successfully position, market and grow enterprise technology products in their early adoption and high growth stages.

Specialties: - Leading every aspect of marketing for high growth companies
- Core Positioning and Messaging
- Demand Gen and Marketing Automation
- AR/PR Strategy and Execution
- Competitive  Analysis and Positioning
- Collateral Development, Content Marketing
- Sales/SE Support/Enablement and Training
- Field Marketing and Lead Generation
- Channel Marketing and Enablement
PMXen
https://www.linkedin.com/company/pmxen
Principal
Helping C-level executives at the leading cyber-security vendors with their
- Brand elevation and evangelism
- Demand generation and marketing ops: strategy and execution
- Corporate and product positioning and differentiation
- Content marketing and collateral development
- Go-to-market strategy and product launch execution
- Press and Analyst Relations strategy and execution
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C560BAQFEfriFWv8-Mw/company-logo_100_100/0/1634948464298?e=1655942400&v=beta&t=Ejirjvo6QAtqO-S3nZ7pIk41AkS1iGncCtSbM7PBg18
sken.ai
https://www.linkedin.com/company/sken-ai
Co-Founder and CMO
** Sken.ai has been acquired by Fortinet as of July 2021!!

At Sken.ai I am part of a 3 person co-founding team, leading Go-To-Market, evangelism and early customer adoption of the only comprehensive Application Security Testing solution on the market. My GTM initiatives, corporate repositioning and early customer acquisition led to a successful sale of the company to Fortinet.

Sken.ai integrates into your devops CI/CD process to continuously perform SAST, DAST and SCA security testing for your apps.
At Sken.ai I executed the following:
 - Rebuilt the corporate and positioning for an application security audience in cybersecurity
 - Redesigned & implemented messaging as well as branding across web and print properties
 - Created first sales + technical decks, scripted initial product demo(s)
 - Developed first GTM processes across web, social, SEO/SEM/PPC, SDR,
    marketing/sales tech stack and other demand generation channels
 - Developed competitive positioning and assets to win against established AST vendors
 - Led first product sales, acquired early customers
https://media-exp1.licdn.com/dms/image/C560BAQG4HAQpqAzaLA/company-logo_100_100/0/1582936651469?e=1655942400&v=beta&t=zoHHSqnzpwUbQbwLxnELNSm9dplzQnK8f2LtlWKfoWw
LogicHub
https://www.linkedin.com/company/logichub
Strategic Advisor
https://media-exp1.licdn.com/dms/image/C510BAQFbN1oAL07jVw/company-logo_100_100/0/1519906421916?e=1655942400&v=beta&t=3ion3m9QPUpc7iAtbTf86l6QJjKONi7stJFfCTjDybk
Bromium
https://www.linkedin.com/company/hpwolfsecurity
CMO
** Bromium was acquired by the HP Security Division in Sept 2019.

At Bromium, I am part of the executive leadership team, and have overall responsibility for global marketing and go to market strategy including demand generation, positioning and messaging, field marketing, AR/PR and branding.
• Developed core product and company positioning for Bromium Secure Platform endpoint security product.
• Built and executed content marketing, demand gen, PR, and field marketing strategy
Cupertino, CA
https://media-exp1.licdn.com/dms/image/C4D0BAQEBi3c7quT7xA/company-logo_100_100/0/1621454648164?e=1655942400&v=beta&t=HeWt5bZqfiTvowjVI3IqVDIriPyhomYETpKMpHNRYIA
Securonix
https://www.linkedin.com/company/securonix
Vice President of Marketing
At Securonix I am a part of the executive leadership team, and lead marketing including product marketing, demand gen, AR/PR, and partner marketing. Built product messaging helping Securonix get into Gartner MQ for SIEM Leader’s Quadrant in 2 cycles.
Completely rebuilt the demand generation and broader marketing functions from the ground up. Shifted demand generation strategy from field marketing heavy to digital, content and inbound demand-centric, cutting CPL by 60% and doubling the number of high-quality SQLs delivered.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHysx-s2G8XRQ/company-logo_100_100/0/1638967212251?e=1655942400&v=beta&t=J_xHKeGjC1qnPTGa6FkxrbaNHA5luC44Etbw-JNbcsc
RiskIQ
https://www.linkedin.com/company/riskiq_2
Vice President Of Marketing
I lead a cross functional marketing organization at RiskIQ, reporting directly to the CEO.
- Product Marketing
- Press Relations & Strategy
- Channel Marketing
- Field & Event Marketing
- Sales Enablement (among other things)
San Francisco CA
https://media-exp1.licdn.com/dms/image/C4E0BAQFo2KP6H-cJfQ/company-logo_100_100/0/1625609894623?e=1655942400&v=beta&t=TIiTJ0cxPhS7QcFyCMwLZMMWtRyVrYq5E5UiBE_vfDo
Tenable Network Security
https://www.linkedin.com/company/tenableinc
Head of Product Marketing
Leading a team of global product and solution marketers for Tenable's product portfolio, including the Nessus Vulnerability Scanner, the enterprise SecurityCenter platform, and compliance + vertical marketing.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C560BAQEB6dJsFp9yCQ/company-logo_100_100/0/1625149315316?e=1655942400&v=beta&t=imID0ryxjSuDIxkcJcmEh5OA1OmqFc2DBhGurwzMbPs
ThreatMetrix
https://www.linkedin.com/company/threatmetrix
Sr. Director of Product Marketing
Lead ThreatMetrix’s transformation from a regional, single product company to a global org with a complete cloud-based security and fraud products portfolio serving multiple markets. ThreatMetrix’ product repositioning resulted in 400% year over year revenue growth. Positioning and messaging included device ID and online malware protection products focusing on physical and online payments, e-commerce, as well as retail and banking verticals.

The ThreatMetrix™ Cybercrime Defender Platform helps companies protect customer data and secure transactions against fraud, malware, data breaches, as well as man-in-the browser (MitB) and Trojan attacks. The Platform consists of advanced cybersecurity technologies, including TrustDefender™ ID, which is cloud-based, real-time device identification, as well as malware protection with TrustDefender™ Cloud and TrustDefender™ Client.
San Jose CA
https://media-exp1.licdn.com/dms/image/C560BAQH5_c9Xq8y-Fw/company-logo_100_100/0/1559691140032?e=1655942400&v=beta&t=oIrOLqVeNTuZZTkiXILzxGipYUPPQp4YryEZyy_1-3Y
HP Enterprise Security
https://www.linkedin.com/company/hewlett-packard-enterprise
Sr. Director of Product and Strategic Marketing
Led product marketing and strategy for HP Enterprise Security products, including the ArcSight product portfolio and various integration solutions across the ArcSight, Fortify and TippingPoint product centers within HP ESP.
Palo Alto CA
https://media-exp1.licdn.com/dms/image/C4E0BAQH6qdm7VJ5BPA/company-logo_100_100/0/1593697162881?e=1655942400&v=beta&t=nfWKAePFfhlchhCtfjX-IPzN5Jdvn6x5iaJ5CCTI5Ls
ArcSight (acquired by HP)
https://www.linkedin.com/company/hp
Director of Product Marketing
World-wide strategic Product Marketing responsibility for ArcSight ESM - ArcSight's flagship SIEM product, as well as
several other ArcSight product lines totaling in excess of $250 Million/yr. and spanning appliances and enterprise software products. Delivered over 40% annual revenue growth in the highly competitive enterprise security space.

Developed, launched and provided strategic product direction for the ArcSight Express product family, ArcSight's SMB SIEM offering. Delivered over 250% annual growth since inception.
Cupertino CA
https://media-exp1.licdn.com/dms/image/C4E0BAQGECC5LEEu8qA/company-logo_100_100/0/1632751057259?e=1655942400&v=beta&t=hSe3rHrfwof9whmxsl7V6atgYUZtkB-w4_LC1_enJDw
Imperva
https://www.linkedin.com/company/imperva
Sr. Product Marketing Manager
Product Marketing and Go To Market activities for Imperva's Database Security and Compliance products.

I pioneered Imperva's Database Monitoring and Security product lines, and grew the contribution from these product lines from zero to over 50% of the company's revenue in less than 1 1/2 years. This product line is the major revenue generator for Imperva, and the highest growth product set for the company.

I helped put Database Activity Monitoring (DAM) on the map as a crucial component of any security program.
Redwood City CA
https://media-exp1.licdn.com/dms/image/C4E0BAQGQH_fIR6DhAw/company-logo_100_100/0/1625115798709?e=1655942400&v=beta&t=Vbej-2w2rNFwFERFk4S4aDPahtHutZGOdQDTGevwJF8
Oracle Corp
https://www.linkedin.com/company/oracle
Principal Product Manager
Product Management, Product Marketing for Oracle Enterprise Manager.

Responsible for the security and compliance components of Oracle EM.
Redwood Shores CA
https://media-exp1.licdn.com/dms/image/C560BAQG1QEQ426NXTw/company-logo_100_100/0/1634297700659?e=1655942400&v=beta&t=K5VWsE2Vp9gQ3NPbaBSqwlqvlUTfp3zTSQiANGIxDFU
General Management, Finance, Marketing
MBA
Cornell Johnson Graduate School of Management
https://www.linkedin.com/school/cornelljohnsonmba/
https://media-exp1.licdn.com/dms/image/C4E0BAQEXDJ5mdM-LFA/company-logo_100_100/0/1629318984638?e=1655942400&v=beta&t=nZTrvudAJ10dbdPwuObKE28JRhssg21FzvXawDSKiMI
Economics
MSc
KU Leuven
https://www.linkedin.com/school/ku_leuven/
https://media-exp1.licdn.com/dms/image/C560BAQHAtw6LesXG-w/company-logo_100_100/0/1519856403240?e=1655942400&v=beta&t=JZar9fu36ps_WzfpUiADeC1hTdlsjBOXxwdZKbsB08Q
Electrical and Computer Engineering
BSEE
Cornell University
https://www.linkedin.com/school/cornell-university/
https://media-exp1.licdn.com/dms/image/C560BAQE8SOXGRyv7LA/company-logo_100_100/0/1519856401039?e=1655942400&v=beta&t=Yx0h-4Rv3J2klEor8_AaQ9g9DzV6KqjCWpXNKyaRUdg
How To Successfully Hit Reset On Your (Underperforming) SIEM
Dark Reading
https://www.darkreading.com/attacks-breaches/how-to-successfully-hit-reset-on-your-(underperforming)-siem/d/d-id/1333238
Pragmatic Marketing Certified
Pragmatic Marketing
https://www.linkedin.com/in/jflower
Johanna Flower
Former CMO CrowdStrike | Board Director | Strategic Advisor
Rancho Santa Fe, CA
https://www.linkedin.com/in/andygroome
Andy Groome
Experienced Security Professional
Raleigh-Durham-Chapel Hill Area
https://www.linkedin.com/in/leeditiangkin
Lee D.
Product Management
San Francisco Bay Area
https://www.linkedin.com/in/chetantekur
Chetan Tekur
Lead Software PM at Groq | Ex-Nvidia PM | AI/ML/DL
San Jose, CA
https://www.linkedin.com/in/mastrole
Michael Mastrole
Vice President Of Global Sales Engineering
New York City Metropolitan Area
https://www.linkedin.com/in/robinbasham
Robin Basham
CEO CISO EnterpriseGRC Solutions, CSA NIST Working Group Leader, President ISC2 East Bay Chapter
Dublin, CA
https://www.linkedin.com/in/melissa-k-smith
Melissa K. Smith
Senior Director, Strategy &  Mandiant Advantage Partnerships at Mandiant
Denver Metropolitan Area
https://www.linkedin.com/in/eliasterman
Elias Terman
SVP at Orca Security - Instant-on security and compliance for AWS, Azure, and GCP
San Francisco Bay Area
https://www.linkedin.com/in/thomas-miller-88b9b51b
Thomas Miller
Chief Gravity Officer at HUMAN (formerly White Ops)
San Francisco Bay Area
https://www.linkedin.com/in/rongula
Ron Gula
I invest in companies & nonprofits that help close the gap in technology & workforce needed to defend the country in cyberspace. Co-founder Tenable. Former NSA & USAF.
Columbia, MD
https://www.linkedin.com/in/deepakjeevankumar
Deepak Jeevankumar
Board Director at Cequence, Humio, JASK, RedLock, Remediant, RiskRecon, Tetrate, Yugabyte. Investor in Minio, Netspring, Risklens
Palo Alto, CA
https://www.linkedin.com/in/sweeneybrandon
Brandon Sweeney
Chief Revenue Officer at HashiCorp
Menlo Park, CA
https://www.linkedin.com/in/lauren-bell-175080135
Lauren Bell
Business Development | Fixing Hiring for Software Engineers!
Atlanta Metropolitan Area
https://www.linkedin.com/in/trevor-scott-b6487818a
Trevor Scott
Business Development at Karat - Making every technical interview predictive, fair, and enjoyable
Waxahachie, TX
https://es.linkedin.com/in/k-c-watson-2510436
K.C. Watson
CRO at Quality Clouds | SaaS Entrepreneur | Bay Cities FC Advisor
Madrid
https://www.linkedin.com/in/mschmorak
Margot Lee Schmorak
CEO and Co-founder at Hostfully
San Francisco, CA
https://www.linkedin.com/in/laurendculbertson
Lauren Culbertson
Cofounder & CEO, LoopVOC
Charleston, South Carolina Metropolitan Area
https://www.linkedin.com/in/davecolela
Dave Cole
Co-Founder & CEO at Open Raven
Santa Monica, CA
https://www.linkedin.com/in/joanne-mcdougald
JoAnne McDougald
Marketing
San Francisco, CA
https://www.linkedin.com/in/amitbendov
Amit Bendov
CEO and Co-Founder at Gong.io | Unlock reality.
San Francisco Bay Area
Arian J Evans
      
          



            
              
        
              
  

    
        Aarij made immediate impact at RiskIQ to both marketing and sales teams by leveraging his strengths in positioning and messaging, to clearly articulate RiskIQ value props. Aarij and I also worked on the PR and AR strategy creating & leading a new market category for RiskIQ in a *very* confusing landscape. A++ would be happy to work with Aarij again any day! Joanne Rasch
      
          



            
              
        
              
  

    
        I have participated in several Analyst and Press briefings with Aarij. He is a great communicator, and is able to quickly articulate the key messages to his audience - both at corporate, and product levels. With Aarij's deep understanding of customer problems, he is able to accurately convey the relevant benefits that resonate, and grab the attention of his listeners.
Thank you to everyone who reached out to me with kind wishes on my work anniversary.  It is ironic that I am now letting everyone know I will be…
https://www.linkedin.com/signup/cold-join
Liked by Aarij Khan
I am very excited to be joining the team at Google Cloud !!! The Mandiant team has worked very hard to get to this point and we look forward to the…
https://www.linkedin.com/signup/cold-join
Liked by Aarij Khan
Update: Thank you all who read, shared and acknowledged this post. Most of you have seen numerous requests for donations and this post gave me…
https://www.linkedin.com/signup/cold-join
Liked by Aarij Khan
Aarij Khan
https://pk.linkedin.com/in/aarij-khan-693b9a194
Instrumentation Engineer at Abbott laboratories Pakistan Ltd
Karāchi
Aarij Khan
https://pk.linkedin.com/in/aarij-khan-a549b422a
Audit Associate at KPMG In Pakistan
Karāchi
Aarij Khan
https://ca.linkedin.com/in/aarij-khan
Canada
Aarij Khan
https://ca.linkedin.com/in/aarij
Automotive Mechatronics Engineer at Potential Motors
Fredericton, NB
https://media-exp1.licdn.com/dms/image/C4E07AQEIGGYk_o8BAQ/group-logo_image-shrink_92x92/0/1630996076006?e=1647694800&v=beta&t=HPx7TN7ypPmpu9gdt0Xq1OWa0X6d7GVLPLWSTp5TtGE
IvyLife — How Alumni Connect
https://www.linkedin.com/groups/874127
https://media-exp1.licdn.com/dms/image/C5607AQH9jPo8nCl9iA/group-logo_image-shrink_200x200/0/1631426461710?e=1647694800&v=beta&t=eTze73SEXeMy2_sPgMQw8PQZnCJxYcttfXY9aELFq1I
Big Data Security Analytics
https://www.linkedin.com/groups/4354822
https://media-exp1.licdn.com/dms/image/C5607AQEwBz5zAIIH_Q/group-logo_image-shrink_200x200/0/1631420459607?e=1647694800&v=beta&t=3KrbmEnnmzYMPa0sHeHOCibmyYLoIw4ymHcIIfSInjI
OPEN Silicon Valley
https://www.linkedin.com/groups/42632
https://media-exp1.licdn.com/dms/image/C4D07AQGruCLkshPHuw/group-logo_image-shrink_92x92/0/1631002925120?e=1647694800&v=beta&t=d8e7b3DsyF8yNPDAAu2M33AqjG2cdM7hYzVKn-PE3yY
Association of Certified Fraud Examiners (ACFE)
https://www.linkedin.com/groups/66889
https://media-exp1.licdn.com/dms/image/C5607AQEmFrxjTCD4rg/group-logo_image-shrink_200x200/0/1631004060435?e=1647694800&v=beta&t=ycJnERj5MaXbNJwodFz7sJRZ0Uwa_vrDvvzWRhkE52A
Cloud Computing
https://www.linkedin.com/groups/61513
https://media-exp1.licdn.com/dms/image/C5607AQHDYiwNiPBMSw/group-logo_image-shrink_200x200/0/1631420126315?e=1647694800&v=beta&t=mbCN6USbkggmRQMPbIxSIR5wPNh7BbYCheuXVzlq15w
The Data Breach Prevention Network
https://www.linkedin.com/groups/1875222
https://media-exp1.licdn.com/dms/image/C4D07AQEfUMeYwlZcBg/group-logo_image-shrink_92x92/0/1525124419305?e=1647694800&v=beta&t=ZQY6X-ZOiCqv8oAEGyBPmmlqq23vlYhjDQ0qblKhyDY
Information Security Community
https://www.linkedin.com/groups/38412
https://media-exp1.licdn.com/dms/image/C4E07AQFcbaaSj4Drkg/group-logo_image-shrink_200x200/0/1631362543650?e=1647694800&v=beta&t=Yn_A6qVNV-Y_Vzh2jc-Hewt7QHxLzJkvFEGVfl54c54
Node.js Developers
https://www.linkedin.com/groups/3208061
https://media-exp1.licdn.com/dms/image/C4E07AQFNndYFSmPHcQ/group-logo_image-shrink_200x200/0/1631381601450?e=1647694800&v=beta&t=ql4gzGMJXFtpS1iPxdkBkDFBPN1wF3faV87svsCi6qI
ORACLE CONNECTIONS
https://www.linkedin.com/groups/79761
https://media-exp1.licdn.com/dms/image/C4D07AQFIIr6I5-kLyw/group-logo_image-shrink_200x200/0/1631375278777?e=1647694800&v=beta&t=VW8R11mrD5hYWJNBwyarA_XUGI2wj91tQOBwb-6Zgdc
Karachi Grammar School
https://www.linkedin.com/groups/142995
https://media-exp1.licdn.com/dms/image/C4E07AQF9psax78dDjw/group-logo_image-shrink_200x200/0/1631365664710?e=1647694800&v=beta&t=yKgI_1Dmi52XEsMnquF_8zht6nklKpywfRZunD12bDo
Cornell NorCal
https://www.linkedin.com/groups/1847950
https://media-exp1.licdn.com/dms/image/C4D07AQFJmbLIu3b8TA/group-logo_image-shrink_200x200/0/1631356988123?e=1647694800&v=beta&t=0QVaLdkaeCHY-YXgUJxGqiFPOwGpxDXg1VuZlTYecRM
Security Information and Event Management (SIEM)
https://www.linkedin.com/groups/106262
https://media-exp1.licdn.com/dms/image/C5607AQHuv70T1npd7g/group-logo_image-shrink_92x92/0/1631000975262?e=1647694800&v=beta&t=G2qPkNg_Uwe7Ao7vmtOzRNGJcXQ3Tdh1agSmMXUyv9M
Link Silicon Valley (LinkSV.com)
https://www.linkedin.com/groups/1948
https://media-exp1.licdn.com/dms/image/C5107AQHuT_K3iIfw-Q/group-logo_image-shrink_200x200/0/1631400408555?e=1647694800&v=beta&t=Jsc0fSmpYPMowuFJnM8E_RUVnDoM_diD3rCyQn_EAms
Johnson at Cornell University
https://www.linkedin.com/groups/52766