adriana hemans
VP of Demand at The ISA Group
vp demand isa group
professional life , 've always looked opportunity outside mainstream . work best client disruptive , scrappy , unusual entrepreneurial . help brand connect niche audience , understand customer deeper level . cannabis one specialty . 're connected linkedin , 'll see frequent post cannabis consumer . believe new era cannabis driven data , shaped people passionate plant benefit . currently , serve vp demand isa group . specialize tactical , high impact custom research . message learn connecting target audience .
The ISA Group
https://www.linkedin.com/company/theisagroup
VP of Demand
Los Angeles, California, United States
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SoapBoxSample
https://www.linkedin.com/company/soapboxsample
Director of Demand and Special Projects
Los Angeles, California, United States
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Blue Fractal Media
Marketing Manager
Communication management
Master's degree
University of Southern California
Areas of focus: web-based business models, video production, marketing and advertising
Political Science and Government
Bachelor's degree
State University of New York College at Geneseo
Luxury vs. Value
Marijuana Venture
In mid-March, the weekend before COVID-19 shelter-in-place orders took effect, cannabis consumers across the West Coast felt the need to stock up.
According to Marijuana Business Daily, on March 16, California cannabis retailers saw a 159% increase in same-day sales versus 2019, while sales in Washington state increased by 100% and sales In Colorado increased by 46%. Predictably, after the initial rush, sales figures fell back down to earth, but still remain higher in most legal markets than a year ago. 
But the question is not just one of how much cannabis customers are buying from retail and delivery, but what types of products.
Interviews that weekend with dispensary customers in Los Angeles showed many were looking for the “best deals” and buying in bulk. 
“When I thought dispensaries might shut down or maybe I couldn’t leave the house, I looked to buying brands I knew and trying to get the best deals possible,” one customer said. 
For companies betting that sales of niche or luxury cannabis goods will increase, this trend could spell trouble.
https://indd.adobe.com/view/374c13b3-0818-461c-842d-fedc4a923455
The Higher Purpose of Cannabis Gifting
Mg Magazine
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the gifting and sharing of cannabis products for special occasions, including holidays. They gained rich insights into the category—ones that can provide gifting options at a wide array of holidays and for a variety of recipients. Here they share what they learned about what brands and retailers can do to make their products relevant, appealing, gift-able, and share-able.
https://indd.adobe.com/view/f318104a-2f2e-4079-8362-cef4f8e61157
https://www.linkedin.com/in/larafordis
Lara Fordis
Methodologically agnostic market research renegade committed to helping businesses use data instead of relying on hunches or gut feelings. Her mission is to make market research accessible to all.
Denver Metropolitan Area
https://www.linkedin.com/in/lisabuffo
Lisa Buffo
Founder & CEO, Cannabis Marketing Association | MjVenture 40 Under 40 | Rolling Stone Contributor | Keynote Speaker #cannabismarketing #cannabisindustry
Denver, CO
https://www.linkedin.com/in/genifer-murray-b22bb015
Genifer Murray
Pioneer, leader, and advocate for the cannabis industry since 2010. Currently raising money in the psychedelic space.
Denver, CO
https://www.linkedin.com/in/brian-v-b82895220
Brian V.
Sales Development Representative at Kanha Technology Solutions
United States
https://www.linkedin.com/in/dnamis
Dominick Namis
Global Business Group at Facebook
Austin, TX
https://www.linkedin.com/in/kyra-hurwitz
Kyra Hurwitz
Global Brand Marketing at Peloton Interactive
New York, NY
https://www.linkedin.com/in/caitwilson
Cait Wilson, Ph.D.
Consumer Insights | ex-Peloton
New York, NY
https://www.linkedin.com/in/corey-lawson
Corey Lawson
Health & Fitness Coach
Austin, TX
https://www.linkedin.com/in/davidpaleschuck
David Paleschuck
Wrote The Book On Cannabis Branding | CPG Branding Expert, Consultant, Author, MBA | Advocate | x Microsoft, Mastercard, Pepsi, American Express | DM For Inquiries
Seattle, WA
https://www.linkedin.com/in/jay-czarkowski
Jay Czarkowski
Cannabis Entrepreneur, Investor, and Advocate
Boulder, CO
https://www.linkedin.com/in/peter-gapuzan-0b63b04
Peter Gapuzan
Facilities Operations * Corporate Services
Los Angeles Metropolitan Area
https://www.linkedin.com/in/frank-haughton-20ab08161
Frank Haughton
CEO Brighterside….Marijuana Cultivation Operations you can build your brand on
Mays Landing, NJ
https://www.linkedin.com/in/jen-fisher-cwbo
Jen Fisher
Chief Well-being Officer at Deloitte ◉ Bestselling Author, 𝙒𝙤𝙧𝙠 𝘽𝙚𝙩𝙩𝙚𝙧 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧 ◉ Thrive Global Life-Work Integration Editor 🌏 WorkWell Podcast Host 🎧 Human-Centered Workplace Trailblazer 🔥
Miami-Fort Lauderdale Area
https://www.linkedin.com/in/janna-fay-tuck
Janna-Fay Tuck
Global Director, PR and Special Projects at F45 Training [NYSE: FXLV]. Previous Live Nation and WME | IMG.
Los Angeles, CA
https://www.linkedin.com/in/sallymgoodwin
Sally Goodwin
Director of Marketing, Special Projects at GoodRx
Los Angeles Metropolitan Area
https://www.linkedin.com/in/liahanson
Lia Hanson
Senior Director of Events at Norwest
San Francisco Bay Area
https://www.linkedin.com/in/hunter-muraira-7988591b
Hunter Muraira
Global Business & Product Marketing Leader In Culture X Sport
Portland, OR
https://www.linkedin.com/in/nes-rueda
Nes Rueda
Managing Director at HEAVENSAKE
New York, NY
https://www.linkedin.com/in/karalabaw
Kara LaBaw
Marketing Manager + Client Success Manager
Bellevue, WA
Adriana Hemans
https://www.linkedin.com/in/adriana-hemans-548871b2
Speech-Language Pathology Clinical Fellow
Paramus, NJ
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