ayla akkad
Senior UX Designer at Wix.com
ux designer wix
Wix.com
https://www.linkedin.com/company/wix-com
Senior UX Designer
Phoenix, Arizona, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQH2iVdVVCQksA/company-logo_100_100/0/1566207209882?e=1655942400&v=beta&t=5ZQwHPXCefzIJYx_HknoDDTY4aHvcbCCPOZ2tAK1T_Q
Flecto Designs
https://www.linkedin.com/company/flecto-designs
Freelancer
www.flectodesigns.com

Working with various clients ranging from all types and sizes such as restaurants, investment companies, fashion, and marketing firms. 

Designed logos, websites, letterheads, brand guidelines, menus, store layouts, posters, newsletters, labels, and various other artworks.

Launched Flecto Designs, a full service digital agency focusing on branding, web/app designs & development, and marketing.
United States
https://media-exp1.licdn.com/dms/image/C560BAQFBje9comEdSg/company-logo_100_100/0/1532720707360?e=1655942400&v=beta&t=CKjvOnsNTvAm4VtkTCM69lZirlCbV1dIsWU7r_SdKFU
American Express
https://www.linkedin.com/company/american-express
Senior User Experience Designer
UX Design consultant at AMEX through InRhythm.

- Designed user experience enhancements to the personal credit card application flow and the instant card number access flow.
- Was the UX designer for two winning hackathon ideas.
- worked closely with developers, PM, and research team to justify changes made to the user experience. 
- Lead an effort to present to teams that not all design ideas are successful and we must be flexible to revert back.
Arizona
https://media-exp1.licdn.com/dms/image/C4D0BAQGRhsociEn4gQ/company-logo_100_100/0/1523269243842?e=1655942400&v=beta&t=iG7OdxtNBDG5qlnRreiF5Hwo8GPfz56MbLy2tZ4apD0
Massage Envy
https://www.linkedin.com/company/massage-envy
Senior UX Lead
Arizona
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Massage Envy
https://www.linkedin.com/company/massage-envy
UX Lead
www.massageenvy.com

Heading the UX updates and redesign of internal and consumer facing websites and apps. 

- Improving existing experiences based on the business's core needs while integrating new products and functions.
- Tracking user interactions and discrepencies between in-store and online. 
- Integrating new Ecommerce functionality.
- Building out user journeys, wireframes, and reusable UI assets.
- Worked on ADA compliance updates to site.
- Conducted on onsite user testing and surveys. 
- Analyzed user trends and patterns to reduce pain-points and optimize user experience.
Programs used: Illustrator, Photoshop, Sketch, Zeplin, Webflow, and Invision.
Arizona
https://media-exp1.licdn.com/dms/image/C560BAQEG_pLeDlNR7w/company-logo_100_100/0/1615493716696?e=1655942400&v=beta&t=nRosTCSqNCMKtA3Fi3_rbMA_pNxuFjCwku7NlMq4rew
Flecto
https://www.linkedin.com/company/flecto
Founder
www.flectopass.com

Flecto Pass is a fitness pass app in Lebanon and Jordan that allows users to visit fitness classes at different gyms across their city with one membership.

•	Designed the branding, user experience, and user interface of the platform and project managed a team of developers.
•	Developed a business and marketing strategy and executed it.
•	Conducted on site sales across Beirut and Amman with fitness centers.
•	Analyzed viability of the two markets via surveys, interviews, market size estimation, and big data observation.
Lebanon
https://media-exp1.licdn.com/dms/image/C4E0BAQENYcvb__FFXQ/company-logo_100_100/0/1519888096106?e=1655942400&v=beta&t=PfGhjgaJPBavIX9qTyIpDVYf8Hi8N-mtx0jgSeQvfeM
Access Influence
https://www.linkedin.com/company/inhype
UX Manager
www.inhype.social

Access Influence (now known as InHype) is a start up Influencer Marketplace that was founded in 2016. I was a part of the founding team and managed the operations and platform creation.

- Managed an internal team of designers and provided daily feedback
- Developed a 5 year business plan and meeting with investors
- Managed the design process using commercial, contractual, program/time awareness and technical expertise
- Designed the UX and UI of the platform
- Ensured the design process recognizes current legislation, standards and codes of practice where appropriate.
- Ensured design information is of the right quality and kept pace with project timescales
- Structured and organized the company as it developed and more employees joined
- Project Managed the development process from start to finish 
- Managed the social media accounts for the company
Dubai, United Arab Emirates
https://media-exp1.licdn.com/dms/image/C4E0BAQHnbqagXeKTWw/company-logo_100_100/0/1597735503796?e=1655942400&v=beta&t=gOW7gLEF4OsHAKaGQzUdIbHCqbJwIdxeMgbFTIu1yjU
Access Digital Middle East
https://www.linkedin.com/company/access-digital-me
Design Manager
Access Digital is a start up Digital Media Agency that was founded in 2015. Its primary focus is social media management, but not limited to.

- Managed the design process using commercial, contractual, program/time awareness and technical expertise
- Supported, understanding and advising the client as to the requirements and obligations in the development of a design
- Ensured the design process recognizes current legislation, standards and codes of practice where appropriate.
- Ensured design information is of the right quality and kept pace with project timescales
- Structured and organized the company as it developed and more employees join
Dubai
https://media-exp1.licdn.com/dms/image/C510BAQFkuAdQcM3N4g/company-logo_100_100/0/1519887828101?e=1655942400&v=beta&t=Sshhi1YnZ_-J-1Hkwfjg3Yc652GKT-toICGp2B9nxS0
Opulent Boutique
Founding Member
https://www.facebook.com/OpulentBoutiqueofficial/
www.opulent-boutique.com
E commerce website for niche perfumes. Helped initiate and market the new website. 

- Coordinated logistics
- Designed social media content
- Worked with influencers to promote the site
- Designed website and mobile responsiveness
- In charge of full branding design and creation
Lebanon
Unilever
https://www.linkedin.com/company/unilever
Contract Designer
Created presentations for executives and converted PowerPoint into video. Voice overs and animations were conducted to produce eight videos that discussed various projects happening throughout the company. Created a 50-page internal newsletter about a new factory launch; included vectors and animations done on illustrator.
Dubai
https://media-exp1.licdn.com/dms/image/C4E0BAQFC-wGW2UwMIQ/company-logo_100_100/0/1593590505853?e=1655942400&v=beta&t=N76VnDsQUYM8S7pyOE3TCaqDzezcqia_mkxmJhUPFU4
Leo Burnett MENA (Middle East & North Africa)
https://www.linkedin.com/company/leo-burnett-mena
Intern- Client Servicing/Creative
- responsible for briefing the creative team on client requests
- Participated in meetings with the client
- Coordinated with clients via email and executed their requests 
- Organized an event for the heads of our client's company who came to visit Dubai 
- Worked on editing visuals for the client
- Fully designed a magazine to be given to top executive clients
- Trained new interns on how to do a brand audit
- Gave a lecture on how to use keynote and PowerPoint to make good presentations
Dubai
https://media-exp1.licdn.com/dms/image/C4E0BAQHSH4cPnl-99w/company-logo_100_100/0/1519865172338?e=1655942400&v=beta&t=cciWoviAHN-DUEA0KYchMo-gFbNVjChG2OOwtXqVHN8
Holler
https://www.linkedin.com/company/holler
Intern- Social Media Strategy
Interning at Holler digital marketing and social media strategy department

-Responsible for curating presentation slides and organising the structure of the presentation
-Participated in pitching to clients and attending presentations
-Learned how to complete a brand audit and executed multiple over the course of the internship
-Worked on brand audits that analysed the social media platforms of our clients
-Focused on editing posts and collaborated in developing posting strategies
-Worked on researching and compiling statistics and best practices of social media strategy
-Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Dubai
https://media-exp1.licdn.com/dms/image/C4D0BAQE2enVTo4eOIg/company-logo_100_100/0/1519856678368?e=1655942400&v=beta&t=xzQApINZMJmz4zHFwc-ETYq0IX1voDoCU7nXDl88VC8
American University of Sharjah
https://www.linkedin.com/company/ausharjah
Research Assistant
Learned how to use a 3D scanner to scan broken antique objects and 3D model parts to fix them. Also scanned windsurfing equipment and worked on new product designs to ease the transportation and use of windsurfing boards. 3D printed a prototype of a hydrofoil.
Sharjah
https://media-exp1.licdn.com/dms/image/C4D0BAQFnYT2DXxkG7w/company-logo_100_100/0/1519856369190?e=1655942400&v=beta&t=ZrnbeAIYUoLevqfStuki0xiOvY5l8TwhqEEx4f16rRk
Slash Brand Design + Architecture
https://www.linkedin.com/company/slash-brand-tailors
Intern- Architecture
Slash is an independent, Middle East based, brand design and architecture studio. I was a part of the architecture studio which focuses on private villa designs across the Middle East and Africa. The department also focuses on the re-designing of interior spaces to match the brand they are encompassing. Being a studio of only two people I was able to really take advantage of my internship.

-I worked on concept ideas for a large four floor family villa in Saudi Arabia. 
-I designed and completed all sequential, story and concept boards.
-I helped in developing the design of the building by sharing my inputs and building 3D models on the computer to show our progression along the way.
-Learned about teamwork design and how to integrate multiple ideas into one.
-Learned how to take criticism and adapt to different design styles.
-Conducted extensive research to find precedents and inspiration to improve the overall design and concept of the villa.
Media City, Dubai, UAE
https://media-exp1.licdn.com/dms/image/C560BAQGtUIn6bYH6ag/company-logo_100_100/0/1519877668663?e=1655942400&v=beta&t=-G6FWewdwALo-dOxyJUYi-er7ZW3dc6rQVokzhU_1V4
UNDP
https://www.linkedin.com/company/undp
Summer Intern
-worked on file organisation and learned how to filter out documents that are needed.
-Conducted research on population statistics of Syria and compiled the research into a presentation.
-Aided in conducting surveys across the region to update population statistic records.
-Learned how to filter out information from data surveys and make analysis conclusions.
Damascus, Syria
https://media-exp1.licdn.com/dms/image/C560BAQFIruBoghVYeQ/company-logo_100_100/0/1593438994352?e=1655942400&v=beta&t=_-K3IFIgk0GdeLnc6POkA8zZ5GsBSJkWZkjiU0ctL04
Graphic Design
Design Management
American University of Sharjah
https://www.linkedin.com/school/ausharjah/
Minor in architecture
https://media-exp1.licdn.com/dms/image/C4D0BAQFnYT2DXxkG7w/company-logo_100_100/0/1519856369190?e=1655942400&v=beta&t=ZrnbeAIYUoLevqfStuki0xiOvY5l8TwhqEEx4f16rRk
High school diploma
American School of Jeddah
Athlete Appreciation Award - AUS Women's Varsity Volleyball Team
AUS
X-Culture Global Collaboration Experience Certificate
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Awarded for successfully completing the X-Culture Global Collaboration Course involving theoretical training and 2 months of practical experience as a member of a Global Virtual Team developing a high-quality business plans for a multinational company, working alongside 2,000 students from 77 universities in 43 countries on 6 continents.
Dean's List
AUS
Achieving a GPA above 3.5.
Disaster and Humanitarian Relief
UNRWA
https://www.linkedin.com/company/unrwa
Statistic Mapping and Shelter Redesign
https://media-exp1.licdn.com/dms/image/C4E0BAQFkgidWU-FMUQ/company-logo_100_100/0/1519868301866?e=1655942400&v=beta&t=S9hWfpqE7KuZBZuEiGt4mq-tj6f6esHXgzwwvSoHiIA
https://www.linkedin.com/in/yung-sook-koh-uxdesign
Yung Sook Koh
UX Manager at Tripwire
Portland, OR
https://www.linkedin.com/in/mikesauce
Mike Sauce
Sr. UX Manager at NextGear Capital
Zionsville, IN
https://www.linkedin.com/in/renatogalindo
Renato Galindo
UX Design Manager at Atlassian
Miami, FL
https://www.linkedin.com/in/jessica520
Jessica Gao
Senior UX designer/lead/manager
San Jose, CA
https://sa.linkedin.com/in/ibrahim-kfoury-204947106
Ibrahim Kfoury
Consultant at AP Plus
Jeddah
https://www.linkedin.com/in/lewai-attia
Lewai Attia
Software Engineer @ IBM Watson
Austin, Texas Metropolitan Area
https://sa.linkedin.com/in/ahmad-el-abbas-693249174
Ahmad El Abbas
Project Manager at Modern Electric Contracting
Saudi Arabia
https://jo.linkedin.com/in/reema-jubran-81534351
Reema Jubran
BCBA at Behavior Analyst Certification Board (BACB)
Amman, Jordan
https://www.linkedin.com/in/daniellovas
Daniel Lovas
UX Manager / Lead UX Designer
Dallas-Fort Worth Metroplex
https://www.linkedin.com/in/dudeischill
Noah Warren
Heads down
Brooklyn, NY
https://www.linkedin.com/in/johnpkay
John Kay
Atlanta, GA
https://www.linkedin.com/in/rowa-altattan-665607a2
Rowa Altattan
East Brunswick, NJ
https://www.linkedin.com/in/schapuxui
David S.
Experience Design Manager
Dallas, TX
https://www.linkedin.com/in/jessicamariekeith
Jessica Keith
Director, UX Strategy
New York City Metropolitan Area
https://www.linkedin.com/in/mohammed-awad
Mohammed Awad
Control Systems Engineer at Siemens Energy
Houston, TX
https://www.linkedin.com/in/samar-anderson-2546a492
Samar Anderson
Community Manager at Camden Property Trust
Denver Metropolitan Area
https://www.linkedin.com/in/markpetrowsky
Mark Petrowsky
UX Manager at Venmo
Greater Chicago Area
https://sa.linkedin.com/in/adcordeiro
Aminah Cordeiro
-
Saudi Arabia
https://ca.linkedin.com/in/rami-jarjoura-cfa-420a45aa
Rami Jarjoura, CFA
Commercial Account Manager at RBC
Montreal, QC
LinkedIn User
      
          



            
              
        
              
  

    
        Ayla is a UX guru! I came to rely on her UX expertise but also how the overall design would apply to the company as a whole and the feasibility of these designs. She was an expert in areas outside her normal job duties which helped both the Product team (Which I was a part of), Tech and Marketing teams make more informed decisions in how to generate our web pages and engage the customers in more beneficial UX tests. She was, without a doubt, a core member of the team. Thank you for all your support, Ayla! Ivyenna Belcher
      
          



            
              
        
              
  

    
        Ambitious is the word that comes to mind when I think about Ayla. I had the pleasure of working on the same team with her in the marketing department at Massage Envy. She effortlessly juggled multiple projects with ease and made a tremendous difference in the productivity level of our team. She always entered the office with a smile. Any organization would be fortunate to have Ayla join their team. 
Ayla Akkad
https://www.linkedin.com/in/ayla-akkad-ba3140165
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United States
Ayla Akkad
https://sa.linkedin.com/in/ayla-akkad-387ba7209
Account Manager at JAWHARI
Riyadh, Saudi Arabia
https://media-exp1.licdn.com/dms/image/C4E07AQHD8n0Apfg5Rw/group-logo_image-shrink_92x92/0/1631001081335?e=1647691200&v=beta&t=SjCSoQT6969EXZlRCWdRkG3MIsjY0DaWti6R_aLhX_0
UX Professionals
https://www.linkedin.com/groups/38178
https://media-exp1.licdn.com/dms/image/C5107AQFRvI4anNWy6w/group-logo_image-shrink_200x200/0/1631430348158?e=1647691200&v=beta&t=tuNIINBb85jYX4rWN4feEd8LvEFr70f8Mo83FACjQIk
Green Design Furniture
https://www.linkedin.com/groups/1798271
https://media-exp1.licdn.com/dms/image/C4E07AQHqH5TluwPYBA/group-logo_image-shrink_92x92/0/1631002355271?e=1647691200&v=beta&t=spENg3m-AFHZ7T8pwT-S9BuWgZh3YIpGknm9kL2zXvY
Practical UX Weekly
https://www.linkedin.com/groups/13504874
https://media-exp1.licdn.com/dms/image/C4D07AQGOPdvUkhLutg/group-logo_image-shrink_200x200/0/1631370733383?e=1647691200&v=beta&t=LeO-1uEosYnDy6ELPzH7hNLRe4ThNi8j8seihP6JiYg
Furniture Design & Retail
https://www.linkedin.com/groups/2224068
https://media-exp1.licdn.com/dms/image/C4E07AQHRScR0uJx-rg/group-logo_image-shrink_92x92/0/1631000088036?e=1647691200&v=beta&t=bG4wHrqP0J03PGvcq5-28x4MVfRkEy1vCg6YYAJiVjw
Dubai Recruitment (DubaiRecruitment.net)
https://www.linkedin.com/groups/102696
https://media-exp1.licdn.com/dms/image/C5607AQFwahmGqBSJ8w/group-logo_image-shrink_92x92/0/1640990716819?e=1647691200&v=beta&t=qK4PIdKrK454eIxiUjnYRe_KPxoyStdmMdPIbcCRhSE
Industrial Design
https://www.linkedin.com/groups/80335
https://media-exp1.licdn.com/dms/image/C4D07AQGCUZPsC4vc9g/group-logo_image-shrink_200x200/0/1631361377825?e=1647691200&v=beta&t=--End4-1a6PR5DEmGKo7WrEwkiH8lGeEqqw-_Zd4yCM
AUS School of Business Administration
https://www.linkedin.com/groups/6700054
https://media-exp1.licdn.com/dms/image/C5607AQGBPnyJI_wufg/group-logo_image-shrink_92x92/0/1630999354785?e=1647691200&v=beta&t=BlrAq3kBWzt1k1IfF9sk-xJOUIstPJPJ8CJbCKcLtXM
Product Design
https://www.linkedin.com/groups/80337
https://media-exp1.licdn.com/dms/image/C4E07AQF8mO31p0cfDA/group-logo_image-shrink_200x200/0/1631368143414?e=1647691200&v=beta&t=yE4gga6T64LlGcD8FPCkBcieJuTn1H5ob92gOR70hL8
TEDx Dubai
https://www.linkedin.com/groups/1996524
https://media-exp1.licdn.com/dms/image/C4E07AQGovPa212zTrg/group-logo_image-shrink_200x200/0/1631372330038?e=1647691200&v=beta&t=TGFKW9rV_Z323HXaQNReXAq3hzdZUcXOINvWCKPX2M4
American University of Sharjah (AUS)
https://www.linkedin.com/groups/4559837
https://media-exp1.licdn.com/dms/image/C5607AQGcLApG_wiQ2A/group-logo_image-shrink_92x92/0/1631011215833?e=1647691200&v=beta&t=oaa9uvSYf8yRx0-IELENi0tkDlHdOBOMwmt1ZIGUxZk
Design Thinking Group
https://www.linkedin.com/groups/2057541
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Furniture Design
https://www.linkedin.com/groups/122170
https://media-exp1.licdn.com/dms/image/C5607AQETAZ-eisjPXQ/group-logo_image-shrink_92x92/0/1630996823637?e=1647691200&v=beta&t=LZvpGjDfjpfeKD0fT7RnmPnw-fXgwMF-HXmkHnXb8kM
Furniture Design Group
https://www.linkedin.com/groups/2054721