adam maikkula
Social Media at Pearson
digital marketing + data science
enterprise social medium , customer engagement , deep learning , digital marketing , brand management interest : ai , ir , development , history , español , travel ( haiti 2x , ireland , qatar , united arab emirate , canada 2x , scotland , mexico , iceland , france , switzerland , jamaica 2x , puerto rico 6x , 26 u state & dc )
Pearson
https://www.linkedin.com/company/pearson
Social Media
Paid media activation. Customer engagement and insights. Brand reputation management. Data analysis.
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C4D0BAQELwUl8USQP1A/company-logo_100_100/0/1646126242549?e=1655942400&v=beta&t=pv2swTNR54wXbPga4E2uwjRMfZw26g_BVu2-Ds7vQw0
Royal Society for the encouragement of Arts, Manufactures and Commerce (The RSA)
https://www.linkedin.com/company/thersaorg
Fellow
Founded in Britain in 1754, the RSA Fellowship is an international network of individuals in over 100 countries.
https://media-exp1.licdn.com/dms/image/C4D0BAQHBXbu5BHPFGA/company-logo_100_100/0/1599669764203?e=1655942400&v=beta&t=rn3UhHza0T_A8qqOUrQ8XJz-0k5P6s0VzQASxN6FRzs
Committee on Foreign Relations Minnesota
Executive Committee
Joined CFR-MN in 2015. The Committee on Foreign Relations Minnesota marked its 80th anniversary in 2020. It was founded shortly before World War II as the St. Paul - Minneapolis Committee on Foreign Relations, one of the first thirteen regional committees established by the New York-based Council on Foreign Relations in a national effort to counter the isolationist mood then prevailing across the country. The Committee on Foreign Relations Minnesota, which is a 501c(3) nonprofit corporation, brings in dinner speakers to address a broad variety of global concerns.
Target
https://www.linkedin.com/company/target
Senior Manager, Social Media / Guest Engagement
Implemented AI chatbots within the enterprise by training a deep learning Target bot to autonomously engage with guests. Created real-time social media content, including 1:1 and 1:many engagements based on daily social guest insights from within Target's social command center (Guest Central). Edited/approved outgoing social media content across all platforms. Measured the value of social engagements at scale. Tracked organic social website traffic and demand sales attribution. Coached the enterprise to be more social through voice, brand, and platform standards. Developed diverse marketing talent within The BrandLab, Guest Engagement Brand Love Jumpseat, and Target's Marketing Development Program. Supported the scaling of Target Finds - Target's shoppable UGC community.

"Fashions, after all, are only induced epidemics." - George Bernard Shaw

Conference participation:
2016 ANA Multicultural Marketing & Diversity Conference - LA
2017 O'Reilly Artificial Intelligence Conference - NYC 
2018 Business of Bots - SF
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGUjozudTh0yg/company-logo_100_100/0/1519856213195?e=1655942400&v=beta&t=slrGpDaH7DmHlUMJB1FS16H9Pldtd2pxFsNpXsFrTKw
Target
https://www.linkedin.com/company/target
Manager, Social Media
Leveraged a suite of enterprise social analytics and publishing tools to engage guests on Facebook, Twitter, Instagram, Snapchat, Pinterest, and YouTube. Primary outcomes included Brand Love, Traffic, and Engagement achieved through data-driven and guest-led daily social insights within the marketing team. Approved outgoing enterprise 1:many organic, paid amplified, dark, real-time and 1:1 social content across multiple teams. Non-marketing social responsibilities included monitoring & escalating concerns to corporate security & crisis/PR teams to maintain guest, team member & brand well-being.

Project Highlights:
#AlexFromTarget virality analysis
Brand Love language analysis
Social voice & brand standards development
Developed Spanish-language guest engagement strategy 

Notable Guest Engagement Campaigns:
#TargetLoveNotes
#TOMSforTarget
#FannieBasket 2015 April Fool’s Day 
Star Wars #ShareTheForce
Adele 25
#SinTraducción

Team Awards & Recognitions:
2015 Mashable Digital Marketing Innovator of the Year - Brand
2014 Twitter Moments That Mattered: #AlexFromTarget
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGUjozudTh0yg/company-logo_100_100/0/1519856213195?e=1655942400&v=beta&t=slrGpDaH7DmHlUMJB1FS16H9Pldtd2pxFsNpXsFrTKw
Silent Grace Foundation
https://www.linkedin.com/company/silent-grace-foundation
Technical Liaison - Haiti
Worked in-country on an electrification project within a rural community near Croix-des-Bouquets, Haiti. Our team helped the community connect to Haiti's electric grid for the first time ever, allowing for continued development of the (400+ member) community while meeting security needs. Silent Grace's previous projects within the community include the development of ecological sanitation (EcoSan) toilets, the creation of agroecological programs with community-based farmers, and the elimination of underground water contamination.
Port-au-Prince, Haiti
https://media-exp1.licdn.com/dms/image/C4E0BAQHDfeDCcDX89Q/company-logo_100_100/0/1562369248671?e=1655942400&v=beta&t=RIjy3pKnn4H0Au4ZFi9EEFPM4wXHVPhGsd-g8FUxesc
GREATER MSP (Minneapolis - Saint Paul Regional Economic Development Partnership)
https://www.linkedin.com/company/minneapolis---saint-paul-regional-economic-development-partnership
Talent Task Force
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C560BAQH7o9C_FJs_Sg/company-logo_100_100/0/1573486227422?e=1655942400&v=beta&t=_V1FaAd7nLaKggxoWPvoGmdtbPNRfqxYwwdp2MpxHpM
World Economic Forum
https://www.linkedin.com/company/world-economic-forum
Global Shaper
Minneapolis
https://media-exp1.licdn.com/dms/image/C4D0BAQGC4kBIvoArDQ/company-logo_100_100/0/1533712023777?e=1655942400&v=beta&t=lyDkDDYBdgkGIKnCUK8gtSCg1R9rafHFUdlPXpeoQ1o
Forecasting ACE
Forecaster
An IARPA supported research initiative, the Forecasting ACE (Aggregative Contingent Estimation) project explores new methods to combine predictions from a wide range of volunteer contributors to provide more accurate forecasts of global events.
Catalysts For Change
Forecaster
Institute for the Future + Rockefeller Foundation
MSI Systems Integrators
https://www.linkedin.com/company/sirius-computer-solutions
Associate Client Executive
Held multiple process and business analyst responsibilities.

*Acquired by Sirius Computer Solutions
https://media-exp1.licdn.com/dms/image/C560BAQHPFuHF_Qdz1w/company-logo_100_100/0/1519855991142?e=1655942400&v=beta&t=Mn8S56eSTXMdkJT5POsF-wVDSeRUJ5HLBJoYkVCBaC0
MSI Systems Integrators
https://www.linkedin.com/company/sirius-computer-solutions
IBM iSeries Sales Intern
Supported the IBM iSeries sales team.

*Acquired by Sirius Computer Solutions
https://media-exp1.licdn.com/dms/image/C560BAQHPFuHF_Qdz1w/company-logo_100_100/0/1519855991142?e=1655942400&v=beta&t=Mn8S56eSTXMdkJT5POsF-wVDSeRUJ5HLBJoYkVCBaC0
Northdale Construction Company
Laborer - Topman
Road construction - new residential developments and reconstruction of sewer, water, storm drainage, and pavement.
Rogers, Minnesota, United States
Data Science
Master of Science - MS
University of St. Thomas
https://www.linkedin.com/school/universityofstthomas/
Projects: 
ML Airbnb rental cost forecasting, IoT UV radiation sensor paired with permissioned blockchain architecture, security analysis of satellite infrastructure

Conferences:
PyCon US 2021
MarTech 2020
https://media-exp1.licdn.com/dms/image/C560BAQH_jBQwDkpuwA/company-logo_100_100/0/1519900849845?e=1655942400&v=beta&t=k4Z9oBLmToqy0tir5sUr9zy-ik__muCNAfp2Duct4Ho
The First World War in Perspective 
Department for Continuing Education
University of Oxford
https://www.linkedin.com/school/oxforduni/
https://media-exp1.licdn.com/dms/image/C560BAQGwPZs3spXFqw/company-logo_100_100/0/1539693367639?e=1655942400&v=beta&t=xgQPJ9V8ZdumzWGCFENaRJ7xuj7nduxl5HvhKebaOnU
International Relations and Affairs
Great Decisions: America's Global Affairs Discussion Program
Target's internal Great Decisions group.
Life, Middle East
TEDxSummit 2012
Doha, Qatar: Attended TEDtalks at the Katara Cultural Village
Life, Everything
TEDActive 2010
TEDActive in Palm Springs, CA. Formerly known as TED@PalmSprings.
Entrepreneurial Studies, American Cultural Studies
B.A.
University of Saint Thomas - School of Business
https://www.linkedin.com/school/university-of-st-thomas-opus-college-of-business/
Designed a cultural studies independent study on the development of online communities from ARPANET and The WELL to Facebook and Second Life.
https://media-exp1.licdn.com/dms/image/C560BAQHDRL_Gwg88LQ/company-logo_100_100/0/1605192123283?e=1655942400&v=beta&t=XaNn13YoVobDKDsU34LXkPQu_VdMgR2bFdpG7N1NWcE
Generals
North Hennepin Community College
https://www.linkedin.com/school/north-hennepin-community-college/
https://media-exp1.licdn.com/dms/image/C4E0BAQH6nr3eCR2M_g/company-logo_100_100/0/1629495309662?e=1655942400&v=beta&t=VJDDhY4Lzux0r0VT6ln2QOlDbY62yjhnWqjjdwPm0MM
Robbinsdale Cooper High School - I.B. Program
International Baccalaureate Award Certificate in International Business and Management
Target Guest Relations Partner Award
Target Guest Relations Team
Howard Rheingold Award
Institute for the Future & Rockefeller Foundation
The Howard Rheingold Award goes to the best strategy for building network literacy in poor or vulnerable communities.
Graduate Certificate in Artificial Intelligence
University of St. Thomas
SAS & University of St Thomas Joint Certificate in Machine Learning | SAS Viya & Enterprise Miner
SAS
https://www.coursera.org/course/cs101
Computer Science 101
www.coursera.org
Coursera
http://www.udacity.com/course/cs271
Introduction to Artificial Intelligence
www.udacity.com
Udacity
https://media-exp1.licdn.com/dms/image/C4D07AQE9Z20GPXrBtw/group-logo_image-shrink_200x200/0/1631375111721?e=1647691200&v=beta&t=lS7xEmEEiM7IR1W5upYX2sCWVLVCAZgcoUqRniPKoj8
Grameen America, Inc.
https://www.linkedin.com/groups/1776794
https://media-exp1.licdn.com/dms/image/C4D07AQHILJrzrvKMBw/group-logo_image-shrink_200x200/0/1631373637295?e=1647691200&v=beta&t=0nuyjT3QtaRkoAfC4bNbosL0wWgkinaphmCKQ7Eh3GM
TEDx Organizers
https://www.linkedin.com/groups/2429575
https://media-exp1.licdn.com/dms/image/C4D07AQEMaO86zHoVvQ/group-logo_image-shrink_200x200/0/1631367599853?e=1647691200&v=beta&t=4mCrbsflBgwXxPeVSbDfcbvBVMY1cJAqc3b7A3LJ700
Friends of Acumen
https://www.linkedin.com/groups/101353
https://media-exp1.licdn.com/dms/image/C4E07AQG04LP2ZHG8Vw/group-logo_image-shrink_92x92/0/1630997239341?e=1647691200&v=beta&t=7pwDroMoeiLWskQOmWoT16L2Y-zEhHEsG4piMdiF6Ss
Lifeboat Foundation Advisory Boards
https://www.linkedin.com/groups/35656
https://media-exp1.licdn.com/dms/image/C5107AQGNA9s2SncLPg/group-logo_image-shrink_200x200/0/1631436911832?e=1647691200&v=beta&t=zx3MHNz9cQMyCfYsQE0bOcFrKZa3qIq5ZAvZXHYX9DQ
Caux Round Table
https://www.linkedin.com/groups/1958546
https://media-exp1.licdn.com/dms/image/C4D07AQE8HkgB0vgi2Q/group-logo_image-shrink_200x200/0/1631362003057?e=1647691200&v=beta&t=cY4ljI3hvjUV5p6plYcG_CblUVsovRL57SaVrOcM4Dw
International Baccalaureate Diploma Programme Graduates
https://www.linkedin.com/groups/1198077
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
Center for Applied Values & Ethics in Advanced Technologies at UC Santa Cruz, Crown College
https://www.linkedin.com/groups/4370099
https://media-exp1.licdn.com/dms/image/C4D07AQFjFacuYA6lMw/group-logo_image-shrink_92x92/0/1636299110402?e=1647691200&v=beta&t=I6s4pEDW29SpNcWUcndjeTdw1Hw2IJreEITxqWq2ZbQ
Singularity Group
https://www.linkedin.com/groups/1874029
https://media-exp1.licdn.com/dms/image/C4E07AQF5fvHhgSKaog/group-logo_image-shrink_200x200/0/1631381761618?e=1647691200&v=beta&t=aDUOnYO2qzpBe_ZjoeK3t4EMvw8pbgHOCM_x9ePN9Dc
Learning {Re}imagined
https://www.linkedin.com/groups/3141501
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
TED: Ideas Worth Spreading - Unofficial
https://www.linkedin.com/groups/138801
https://media-exp1.licdn.com/dms/image/C4D07AQEM4BEfF1L0KA/group-logo_image-shrink_200x200/0/1631358154691?e=1647691200&v=beta&t=uK4xkLEIREPBKXOIgAcwHXApC3XF3j_hajm36qHIdnA
SCIP Minnesota Chapter
https://www.linkedin.com/groups/5108318
https://media-exp1.licdn.com/dms/image/C4E07AQF_OJpRfTZrQA/group-logo_image-shrink_200x200/0/1631362602809?e=1647691200&v=beta&t=KqmLExy1DvszSFFKM3McRj5WbVsbEkNZoEmJbxCCmuY
MEDA - Metropolitan Economic Development Association
https://www.linkedin.com/groups/2255446
https://media-exp1.licdn.com/dms/image/C5607AQFoObVGhIVOMw/group-logo_image-shrink_92x92/0/1631009516456?e=1647691200&v=beta&t=xOD-C_zILhhriFfdYAgddBaRHZwSmrSUfdDHj4pvNZY
Harvard Business Review Discussion Group
https://www.linkedin.com/groups/3044917
https://media-exp1.licdn.com/dms/image/C4D07AQFLLQKw9ZbEtQ/group-logo_image-shrink_200x200/0/1631373129919?e=1647691200&v=beta&t=K7GN7RZEOHIHjH1543U1br2H-XsTZP0u0ILJ1dbgb9w
XPRIZE
https://www.linkedin.com/groups/53787