Aanchal Srivastava
Marketing Technologist at Procter & Gamble
Marketing Technologist at Procter & Gamble
Experienced Marketing Manager with a demonstrated history of working in the CPG and Advertising industry. Strong communication ,project management and analytics  background. Experience in content strategy, social media, campaign execution, budget and timeline management. 

Skilled in Retention science, creative briefs, communication plans and POS reporting systems: 84.51, Nielsen, Market 6 ,salesforce, Google analytics & SQl.
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
Marketing Technologist
-Develop and lead E2E email campaigns and social media strategies to optimize promotional campaigns and increase ROI by 10%. 

-Lead development of innovation projects, by creating communication plans, managing budgets, timelines, and execution to increase consumer engagement.

-Develop access management processes to protect consumers and P&G Good Everyday from data and legal exposure.

-Identify program gaps via Google Analytics and lead the build of new website features/promotional campaigns across technical and design teams to increase consumer database and engagement by 50% within 12 months. 

-Design and analyze A/B campaign testing to increase program conversion rate by 5%.
Cincinnati Metropolitan Area
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Satrangi School of Fusion
Marketing Manager-Part Time
-Initiate and develop marketing campaigns with budgets up to $40,000.

-Create new social strategies for the brand based on various platforms including Facebook, Twitter and YouTube.

-Use YouTube analytics to understand engagement and online behavior associated with the brand.

-Develop and design communication plans in print and digital with in house agency to consistently drive engagement.

-Handle PR work and partnership coordination of contracts, marketing budgets, press release  and airtime with Cincinnati Enquirer and TV Asia for studio media coverage.

-Lead Google Analytics and SEO analysis to oversee and update company's site performance and digital marketing content on a quarterly basis.

-Grew business by 10% in the first 6 months by creating a strong social media presence for the school.

-Implemented SEO to increase website visibility and traffic, grew website traffic by 15% within the first 12 months.

-Lead marketing campaigns, strategies and project management for the launch of 5 new schools across North America.
Mason, Ohio
Madison Design Group
https://www.linkedin.com/company/madison-design-group
Client Manager
-Led project management for clients and internal team by overseeing creative briefs, content strategy, managing project timelines and budgets to execute client deliverable. 

-Led focus groups and created digital campaign strategies through consumer insights that aligned with 4-multi-million dollar companies. 

-Developed post digital campaign trackers to  help make future strategic decisions for the client's digital marketing initiatives  based on historical data.

-Analyzed P&L statements of clients and managed upwards of $80,000 project budgets to drive branding and marketing initiatives. 

-Led meetings with the C-suite of 4 multi-million-dollar companies to determine key competitive marketing challenges and provide recommendations. 

-Utilized various social media platforms to create multiple digital marketing initiatives for public health hospitals. 

-Collaborated cross-functionally with the design team and external vendors to bring insight on how to drive brand growth through digital and print marketing campaigns for clientele. 

-Managed, develop and drive client relationships, from the opportunity lead phase to the contract phase.

-Implemented Google Analytics and SEO to oversee and improve website traffic and performance of internal marketing initiatives.
Covington, Kentucky
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Kellogg Company
https://www.linkedin.com/company/kellogg-company
Sr. Marketing Analyst Morning foods-Kroger
-Created new product selling strategies for Morning Foods business by using consumer insights from 84.51, Market 6 and Nielsen to create presentations for Kroger and achieve annual business goals.

-Utilized Market 6, Nielsen, 84.51° and Feature vision to analyze  competitive sales data, distribution, share, and consumption to create insights that identify business challenges and solutions.

-Supported Brand Growth Manager, National Account Executives and Shopper Marketing teams for Cold Cereal and Portable Snacks by providing recommendations on new product launches to improve profits, assortment and shelf space, based on analysis of sales, margin, and consumer insights.

-Utilized social data insights with BrandWatch to understand online behavior and create key digital promotional and e-commerce strategies to expand Kellogg's digital space within Kroger.

-Developed and design sell sheets with data driven insights and technical product information  for Field Sales to drive category  growth and digital sales within Kroger.

-Led category and new post product launch assessments by developing scorecards and post promotional trackers to influence Kroger category reviews and internal strategies. 

-Created new digital marketing campaign strategies  online to help expand the e-commerce platform for Morning Foods.

-Collaborated with operations team to plan production and inventory needs on new Morning Food launches based on monthly updates.

-Co-chair and Head of recruitment for Young Professionals group.
Loveland, Ohio
https://media-exp1.licdn.com/dms/image/C4E0BAQEOT9VZgT0iYg/company-logo_100_100/0/1602846265221?e=1655942400&v=beta&t=vu5J0lxAjBE5vW3FZQ2OMd4_h9J0-iDARgOQc-G7x2s
Nielsen
https://www.linkedin.com/company/nielsen
Consumer Engagement Analyst-P&G Account
-Led category analysis and developed key strategies using consumer data to drive market share and shelf growth for P&G MS&P.

-Developed and execute weekly team objectives and town hall content for P&G and Nielsen.

-Increased P&G’s brand growth by 5% by identifying share gaps in the beauty business and analyzing data using Homescan Panel and RMS Data.

-Led and manage weekly meetings over 5 different P&G categories to understand key category challenges and find strategic solutions to help P&G grow distribution, shelf space and expand in the e-commerce space.

-Delivered and designed content for monthly newsletters to keep the client and internal team updated on projects and thought leadership business strategies (e-commerce insights, industry related news etc.)

-Delivered category and shopper insights analysis by using multiple data sources including syndicated and retail specific systems.

-Provide shelf and pricing recommendations on new product launches by improving distribution among Kroger.
Cincinnati, Ohio
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Quartet Innovation
https://www.linkedin.com/company/quartet-innovation
Client Lead-Co Founder
Quartet Innovation focuses on taking Marketing out of the challenge column for business and converts it into a powerful, yet easy to deploy asset. 

-Collaborated with small healthcare owners to provide easy to deploy PR and marketing solutions and improve their brand image through customer engagement and development of social media content.

-Managed relationships with external agencies and partners to generate various solutions for the customers, from direct mailers to user friendly websites.

-Led contract negotiations, budgets and project timelines for existing clients.

-Led content creation and communication strategy to increase brand presence of small business.
Cincinnati, Ohio, United States
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Azhand Shokohi Clothing
Account Associate  (internship)
- Project manager for a new clothing line, oversaw the execution of the product from beginning to end.

- Re-designed and re-branded the clothing line and website to become more adaptable to the Midwest 
   market. 

- Increased retail sales by 20% using social media platforms: Twitter, Instagram and Facebook.

-Implemented retail strategies- price promotion and product placement to generate an increase in 
 boutique sales by 10%. 

-Lead brand and design strategies to target various consumer sets and demographics
Cincinnati, Ohio Area
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
Corporate Marketing-Apprenticeship
-Owned strategy and implementation of 4 websites for both internal partners and external consumers.

 -Lead website development, timeline and execution with third party vendors.
Cincinnati
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Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
External Relations-Apprenticeship
- Collaborated with design agencies to create a timeline and handle the given budget for Children’s safe drinking water project. 

-Implemented a business plan to re- position Children’s safe drinking water product towards teachers and school curricula. 
 
-Devised and developed content for educational materials and brochures
Cincinnati
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Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
Human Resource- Apprenticeship
- Researched and developed an action plan by collaborating with healthcare executives on how to expand the internal healthcare program. 

- Develop and designed website concepts for healthcare communication.
Cincinnati
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Marketing/Communications
Bachelor's degree
University of Cincinnati
https://www.linkedin.com/school/university-of-cincinnati/
https://media-exp1.licdn.com/dms/image/C4E0BAQFypfI41BBsPw/company-logo_100_100/0/1548421972540?e=1655942400&v=beta&t=QWOAFpCX3BsOcyPitdVQvJTjgkHuXXAEdHx4iL13jGA
Business Analytics
Business Analytics Certification
The Wharton School
https://www.linkedin.com/school/the-wharton-school/
Completed From Data to Insights course from Wharton School of Business, to gain further knowledge in Digital Business Analytics, Refine Data Mining Skills, Social Media Analytics and Bring Innovative Data Driven Solutions to Businesses.
https://media-exp1.licdn.com/dms/image/C4D0BAQFBV1fquWykgQ/company-logo_100_100/0/1625235735017?e=1655942400&v=beta&t=mKvt7lfnvy33JYvM6j7fTvKsojAEgpLxv7I6ZixkmuQ
Marketing/Communication
Bachelor of Business Administration (BBA)
University of Cincinnati Carl H. Lindner College of Business
https://www.linkedin.com/school/university-of-cincinnati-college-of-business/
https://media-exp1.licdn.com/dms/image/C4E0BAQE9Wc6eXl6Edg/company-logo_100_100/0/1519908500732?e=1655942400&v=beta&t=keNLR4mOyWbhn0U7q04Lwmq-k49pXEGoNAD7hoAzuz8
Business  Analytics 
Business Analytics Certification 
The Wharton School
https://www.linkedin.com/school/the-wharton-school/
https://media-exp1.licdn.com/dms/image/C4D0BAQFBV1fquWykgQ/company-logo_100_100/0/1625235735017?e=1655942400&v=beta&t=mKvt7lfnvy33JYvM6j7fTvKsojAEgpLxv7I6ZixkmuQ
Nashaa
Founder and Team Captain
Founder of a Fusion Dance team. To spread cultural awareness through dance and help people connect.
PSE
Professional Development Chair
Recruited local business leaders to speak at different panels. 					         University of Cincinnati

Lead projects with local businesses to have group members gain practical experience.                                       

Implemented weekly career development activities- resume help, interview tips and strength finder strategies.
Scholars for Ashley
Marketing Co captain
Launched marketing events to raise money towards the cause- raised $25,000			         

Developed and designed marketing materials for the program
Asian American Society
Head of Social Committee
- Organized various cultural events. 
- Lead fundraising activities to fund our organization.
- Created various marketing content to create awareness throughout the campus.
Dance India Dance Finalist
-
- Recognized as a finalist (top 10) dancer in North America out of 20,000 contestants. 
- Featured on Zee tv as part of the reality show.
- Shadowed backstage production crew to gain insight on television production.
Dean's List
-
- Recognized  on the Dean's list for achieving a gpa of 3.0 and higher.
https://www.linkedin.com/in/andrew-boyd-9980a27b
Andrew Boyd
Gulfstream-IV, 450, V, 550 PIC-Typed Pilot
Boca Raton, FL
https://mx.linkedin.com/in/jesus-quintero-37767a140
jesus quintero
Student at Instituto Tecnológico de Tijuana
Mexico
https://www.linkedin.com/in/michael-paszczak-b91421206
Michael Paszczak
--
Chicago, IL
https://www.linkedin.com/in/rachelolsonrtr2020
Rachel Olson
MRI Technologist at Future Diagnostics Group
Joliet, IL
https://www.linkedin.com/in/amber-stofle-46448a1a2
Amber Stofle
Global Allocation Coordinator, Finished Goods
Cincinnati Metropolitan Area
https://www.linkedin.com/in/howard-carley-6410647
Howard Carley
Owner, downunder
Greater Chicago Area
https://www.linkedin.com/in/james-moir-a1030368
James Moir
Partner at Moir & Rabinowitz, PLLC
Concord, NH
https://www.linkedin.com/in/barb-nichols-866a2b1a7
Barb Nichols
Owner at A+ Power Sports & Trailer Sales LLC
Elkhorn, WI
https://www.linkedin.com/in/dave-knuepfer-404b736b
Dave Knuepfer
--
United States
https://www.linkedin.com/in/odette-perez-24116146
Odette Perez
High Risk Ob/Gyn ultrasound technologist at Private Doctors office
New Lenox, IL
https://www.linkedin.com/in/demia-steines-2620a670
Demia Steines
Clinical Sales Training Manager at Devicor Medical
Hermitage, PA
https://www.linkedin.com/in/greg-fanuele-b520462b
Greg Fanuele
Director of Portfolio Management at Pall - Industrial
Greater Orlando
https://www.linkedin.com/in/sabinayakubov
Sabina Yakubov
Medical Device Sales
New York City Metropolitan Area
https://www.linkedin.com/in/elizabeth-hiner-617873b6
Elizabeth Hiner
Diabetes Sales Specialist at Abbott
Charleston-Huntington Area
https://ca.linkedin.com/in/stephanie-langevin-75576624
Stephanie Langevin
Senior Sales Representative at Mammotome.
Boucherville, QC
https://www.linkedin.com/in/scottrovin
Scott Rovin
Sr. Account Executive, Healthcare Supply Chain
Carlsbad, CA
https://www.linkedin.com/in/jeffreykovack
Jeffrey Kovack
Senior Sales Representative at Mammotome - Danaher Corporation
Baltimore, MD
https://www.linkedin.com/in/tiffany-tricroce-00201614
Tiffany Tricroce
National Account Manager at Lavazza Professional
Glen Ellyn, IL
https://www.linkedin.com/in/katie-foster-15345038
Katie Foster
Senior Molecular Oncology Specialist at Agendia, Inc.
Greater Seattle Area
https://www.linkedin.com/in/kevin-duckler-b17042139
Kevin Duckler
--
United States
Satrangi Fusion
      
          



            
              
        
              
  

    
        Aanchal is very hard working & meets her deadline on time. She has managed lots of events & successfully completed her role as Lead choreographer & Lead Marketing personal. We would highly recommend her & wish her success & good luck. Tumal Karunaratne
      
          



            
              
        
              
  

    
        Our greatest asset is diversity and what every individual brought to the table. Aanchal was a crucial part of our team. With her energetic personality, she walked in with a stellar marketing track record for a college student. She was always willing to go the extra mile and come up with out-of-the-box solutions for challenges we faced. Also, she was a great leader and a project manager who has the capability to deal with any situation. I highly recommend her to any employer seeking for an enthusiastic leader whose willing to innovate and lead the team to success. 
Aanchal Nigam
https://de.linkedin.com/in/aanchal-nigam-57061111
Senior Manager at adidas group
Nuremberg
Aanchal Srivastava
https://in.linkedin.com/in/aanchal-srivastava-31721467
Manager- Recruitment at JVS Solutions
Varanasi
Aanchal Srivastava
https://in.linkedin.com/in/nchlsrvstv
Senior Associate at Google • Customer Insights | Cvent | Wipro
Bengaluru
Aanchal Srivastava
https://in.linkedin.com/in/aanchal-srivastava-78764ab4
HR Manager at Accuvation Healthcare
Lucknow
Aanchal Srivastava
https://in.linkedin.com/in/aanchal-srivastava-6a41a513a
Account Director @ Zensciences l Ex- Grey Group (WPP) l Digital marketer
Bangalore Urban
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Digital Marketing
https://www.linkedin.com/groups/62352
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Cincinnati Professionals
https://www.linkedin.com/groups/94579
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GE Human Resources Leadership Program (HRLP)
https://www.linkedin.com/groups/4623044
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2020 Layoffs
https://www.linkedin.com/groups/12382520
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Social Media Marketing Group by Connect365.io
https://www.linkedin.com/groups/66325
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View Karma - Increase Profile Ranking
https://www.linkedin.com/groups/8472726
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Career Hub - Startups, Financing, Blockchain & Jobs
https://www.linkedin.com/groups/2881314
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Official GE Careers Group
https://www.linkedin.com/groups/2680964
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AMACincinnati - American Marketing Association Cincinnati
https://www.linkedin.com/groups/1550587
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University of Cincinnati, Lindner College of Business | Career Services
https://www.linkedin.com/groups/4423276