Annie C.
Director, CX Design at Foot Locker
I like to call out that I’m Taiwanese, because there’s not a lot of us, gotta grab all the chances we have to brag ;)

I am currently leading a CX design team that includes UX research, UX writing, UX design, UI Design and Visual Design. With 10+ years in UX design/research domain, including 4+ years in management roles, I strive to be a leader who is an empathetic and an efficient problem solver.

It is a privilege to be my team’s advocator/ mentor/ follower/ backup/ mama. I am in their corner providing actionable guidance that caters to the balance of user needs vs business goals, or sometimes I just simply cheer them on. I believe good leaders leave proper space for individuals to grow, while constantly listening and fostering a positive collaborative culture. I work with my team to adjust, evolve, and help each team member to achieve goals to further their career.

Other things that are more important to me. Family, raw fish and all kinds/forms of white space.
Foot Locker
https://www.linkedin.com/company/footlocker
Director, CX Design
https://media-exp1.licdn.com/dms/image/C4E0BAQGzY3cyQBRbAQ/company-logo_100_100/0/1596134834928?e=1655942400&v=beta&t=QmhCTyemXhCvJYzu4Ce5zm3_ceff5CqTYqp1tATP1wk
Foot Locker
https://www.linkedin.com/company/footlocker
Sr. Manager, UX Design & Research
• 5.06% decreased YoY cart Abandonment (2019); average time spent in checkout went from 4:57 to 4:21 (2019); 14.8% increase in YoY checkout conversion rate (2020)

• Established & mentored UX SMEs to craft cohesive and accessible omni CX

• Coached the UX team in developing strong relationships across the organization as part of the effort to maintain a holistic customer journey 

• Created customer journey maps with quant/qual research data, evaluated pain points/opportunities, and helped drive product prioritization

Projects: Navigation redesign, checkout redesign, new membership program (FLX), launch experience redesign, AEM components, digital commerce re-platforming in EU...etc.
Greater Chicago Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGzY3cyQBRbAQ/company-logo_100_100/0/1596134834928?e=1655942400&v=beta&t=QmhCTyemXhCvJYzu4Ce5zm3_ceff5CqTYqp1tATP1wk
Foot Locker
https://www.linkedin.com/company/footlocker
Senior User Experience Architect
• Conducted UX research for Foot Locker & brands' responsive web experience, specifically on filter, checkout and launch experience

• Created responsive web UX to support NA digital transformation

• Created app UX that provided a native experience with much less friction

• Mentored junior & mid level designers, established UX team workflow, and set standard for all UX deliverables

Projects: Native mobile app design, launch experience enhancement, digital commerce re-platforming for Foot Locker and all NA related brands...etc.
https://media-exp1.licdn.com/dms/image/C4E0BAQGzY3cyQBRbAQ/company-logo_100_100/0/1596134834928?e=1655942400&v=beta&t=QmhCTyemXhCvJYzu4Ce5zm3_ceff5CqTYqp1tATP1wk
Apartments.com
https://www.linkedin.com/company/apartments-com
Senior User Experience Architect
• Guided decisions on IA, task flow and UI to meet usability standard

• Provided UX design for Apartments.com’s digital products

• Conducted UX evaluation and usability testing to elevate customer experience
Greater Chicago Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHy4UIAeM4b2Q/company-logo_100_100/0/1611080558976?e=1655942400&v=beta&t=0JqSFnF4fRPetxeQRB7qEefuK4f8LOdW1B28xBOXYPU
Apartments.com
https://www.linkedin.com/company/apartments-com
Interaction Designer
• Designed, illustrated and prototyped interaction for iOS/Android app, and responsive website in fast-paced agile environment

• Provided interactive wireframe to illustrate solutions in preparation and evaluation of launching new products of Apartments.com
Greater Chicago Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHy4UIAeM4b2Q/company-logo_100_100/0/1611080558976?e=1655942400&v=beta&t=0JqSFnF4fRPetxeQRB7qEefuK4f8LOdW1B28xBOXYPU
Institute for Creative Integration
https://www.linkedin.com/company/institute-for-creative-integration
Lead UX Designer
Client: Toyota Motors, Toyota Robotics, Aichi Doby, Sony, Panasonic

• Tracked emerging HMI technology and consumer trends to identify future opportunities for world leading automobile manufacture.

• Plan, coordinate and perform user research involved in trends, healthcare and future mobility. 

• Participate user interviews, intercepts and shop/ drive/ bike along to understand the changing trends in consumer behavior.

• Lead qualitative data analysis, insight sorting and concept generation sessions with multidisciplinary team.

• Help client to identify directions for future design through experience mapping, prescriptive persona and scenario development.

• Construct interaction flows and interface design for built-in navigation system.

• Perform on screen usability testing (Wizard of Oz) to evaluate and iterate the final design that fit  north American user behavior.
 
• Guide storyboard development for prescriptive scenario movie.

• Work with multidisciplinary team to deliver design implications and keywords for clients to communicate with in-house designers by  providing product design, visual presentation in powerpoint, flash, and video formats.

• Set company identity guides with logo, documentation template, business card and website.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQF-rxOlbBNF_A/company-logo_100_100/0/1519909470424?e=1655942400&v=beta&t=KIbocwo3Pee-sRK1yUkjYB_u2afqtEPbAJQdfBIP9ow
GrandFamilies Chicago
User Research & Strategy Associate
• Conducted user interviews on elderly participants, volunteers and board members to identify different problem factors with current fund raising methods.

• Applied different research methodologies to establish future program and financial structure.

• Constructed new strategic plan and web site mock-up for the future operation.
Greater Chicago Area
Taiwanses Student Association in IIT
https://www.linkedin.com/company/illinois-tech
Identity Designer
Performed organization identity design with Chicago 2009 architecture tour booklet, seal, business card and event t-shirt.
Greater Chicago Area
https://media-exp1.licdn.com/dms/image/C4D0BAQEd6wnmQCCIHw/company-logo_100_100/0/1556827665561?e=1655942400&v=beta&t=HXL-Kp9uB5DqMi8SnJQ_cAybXBpEhYm4U0wDL-a92R4
Chang-Gung University, Tao-Yuan,333, Taiwan
Research/ Teaching Assistant
• Conducted material research 

• Prepared class material in graphic design & industrial design

• Translated class material and related project works.
Mustek
https://www.linkedin.com/company/mustek
Industrial Design Associate
• Delivered detailed competitive analysis on portable DVD player design.

• Performed concept development for next generation device with 2D modeling, final presentation and evaluation report.
Human Computer Interaction
MS
DePaul University
https://www.linkedin.com/school/depaul-university/
Focus on cognitive studies of interaction, universal design, and usability evaluation.
https://media-exp1.licdn.com/dms/image/C4E0BAQGefZGT9-Ru5g/company-logo_100_100/0/1524682710462?e=1655942400&v=beta&t=7K86glpB6xqklfVnx0lG4pqzz-1NQO5VB96q2ahh5HU
Design Research, Interaction Design
MDes
Illinois Institute of Technology
https://www.linkedin.com/school/illinois-tech/
Design research, product design, interaction design, design strategy
https://media-exp1.licdn.com/dms/image/C4D0BAQEd6wnmQCCIHw/company-logo_100_100/0/1556827665561?e=1655942400&v=beta&t=HXL-Kp9uB5DqMi8SnJQ_cAybXBpEhYm4U0wDL-a92R4
Industrial Design
BA in Design
Chang Gung University
https://www.linkedin.com/school/chang-gung-university/
User-centered Industrial Design
https://media-exp1.licdn.com/dms/image/C510BAQEqDsM9YmkbOQ/company-logo_100_100/0/1528788067190?e=1655942400&v=beta&t=eGyzbcdRYd9FIIcNEp14ecB_Qeks62_rC4EMp-nkr_o
https://www.linkedin.com/learning/evil-by-design-persuasion-in-ux-14253964
Evil by Design: Persuasion in UX
www.linkedin.com
LinkedIn
http://www.linkedin.com/learning/confronting-bias-thriving-across-our-differences
Confronting Bias: Thriving Across Our Differences
www.linkedin.com
LinkedIn
Certified Usability Analyst
Human Factors International
Annie C
https://www.linkedin.com/in/annie-c-761b3521
Private Consultant
United States
Annie C.
https://www.linkedin.com/in/annie-c-204755187
Security Specialist CSM
New York, NY
Annie C
https://www.linkedin.com/in/annie-c-438aab211
YoungSpeeds - Salesman
New York City Metropolitan Area
Annie C.
https://www.linkedin.com/in/annie-c-521786170
Graphic Designer at Palm Beach State College
Lake Worth, FL
Annie C.
https://hk.linkedin.com/in/annie-c-1a8837a7
Cyber Security Manager
Hong Kong SAR
https://media-exp1.licdn.com/dms/image/C4E07AQHD8n0Apfg5Rw/group-logo_image-shrink_92x92/0/1631001081335?e=1647687600&v=beta&t=3S0lqx3Upv3CL6UsnI96l3AyAhHv2GsD-WlaZ0BRhJI
UX Professionals
https://www.linkedin.com/groups/38178
https://media-exp1.licdn.com/dms/image/C5107AQFKe3ZScXvNPQ/group-logo_image-shrink_200x200/0/1631401733100?e=1647687600&v=beta&t=g1ImnhyEJQa2AEL4A3KZDrBcGoEp1t6o94OUrHy_jeo
Linkin Taiwan
https://www.linkedin.com/groups/118915
https://media-exp1.licdn.com/dms/image/C4E07AQHCfDVJJ2k_ZA/group-logo_image-shrink_200x200/0/1631378928097?e=1647687600&v=beta&t=37WaR76oxAdIlJiFAHtrkRhdMN_tTeHdUePuOVvNx0w
UX / HCI Researchers
https://www.linkedin.com/groups/126114
https://media-exp1.licdn.com/dms/image/C4E07AQFcnWSyF2NqeA/group-logo_image-shrink_200x200/0/1631372231368?e=1647687600&v=beta&t=sqvVyP3Ia559Bll6vqq_pOB7IWPTuP5twaStQ7t0BIA
User eXperience & Psychology
https://www.linkedin.com/groups/4286599
https://media-exp1.licdn.com/dms/image/C4D07AQF2YB0IGxXF1A/group-logo_image-shrink_200x200/0/1631372893372?e=1647687600&v=beta&t=sbEHK7rrlsJuNqWimQYQFBIEnnHhugZI2z5PznBpEFM
UX design
https://www.linkedin.com/groups/2822188
https://media-exp1.licdn.com/dms/image/C4D07AQE-ae_UvFJqpg/group-logo_image-shrink_92x92/0/1521152930251?e=1647687600&v=beta&t=70DuD5DGvbDXn_56v6JwLZdOp3IJRjIbeyG0RWWLoow
User Interface and Experience
https://www.linkedin.com/groups/4184469
https://media-exp1.licdn.com/dms/image/C4D07AQG4hA1coEOr0g/group-logo_image-shrink_92x92/0/1525124855532?e=1647687600&v=beta&t=KsDsFBGcOAPMdktqigTnG5Th8pK9ZQU2F39fHrUtaZQ
Interaction Design Association
https://www.linkedin.com/groups/3754
https://media-exp1.licdn.com/dms/image/C4D07AQGRPJ7r8Cg6Bg/group-logo_image-shrink_92x92/0/1525122894855?e=1647687600&v=beta&t=ztN9GwqdCH4SeAnqNwzxMPXIIck6fMjpvFcmrWdEtCQ
User Experience
https://www.linkedin.com/groups/72842
https://media-exp1.licdn.com/dms/image/C4D07AQGJ5nR1DmABvA/group-logo_image-shrink_200x200/0/1631362411916?e=1647687600&v=beta&t=7mbWOfeJ8c2GVqjksm2c_kQpt-qCqphtJBKJqEp-gP0
Interaction Design Foundation
https://www.linkedin.com/groups/2529386
https://media-exp1.licdn.com/dms/image/C5607AQFwahmGqBSJ8w/group-logo_image-shrink_92x92/0/1640990716819?e=1647687600&v=beta&t=bwzyEWzs-UTfweNcyMkCDugEeOYhNBnatTCHQqZRImI
Industrial Design
https://www.linkedin.com/groups/80335
https://media-exp1.licdn.com/dms/image/C5607AQGBPnyJI_wufg/group-logo_image-shrink_92x92/0/1630999354785?e=1647687600&v=beta&t=1D-ZEfT-BmqFn55CoR6xRDzYLN5hPN5uGFw7GrMMwY4
Product Design
https://www.linkedin.com/groups/80337
https://media-exp1.licdn.com/dms/image/C5607AQEQNkCMKd-rpg/group-logo_image-shrink_92x92/0/1631002525508?e=1647687600&v=beta&t=ifI2ib48WEv3Bykxlr9s8TJe0LSXB6H1pfJGdxlD5Fk
Design Research
https://www.linkedin.com/groups/80336
https://media-exp1.licdn.com/dms/image/C4E07AQH7U35e2SbXBQ/group-logo_image-shrink_92x92/0/1631009274397?e=1647687600&v=beta&t=2wlWqP9ybmIKrzV04ZhUwvLe9PWQ32hznkxq4vR9NM4
User Experience Professionals Network
https://www.linkedin.com/groups/112915
https://media-exp1.licdn.com/dms/image/C4D07AQEmO-9EWThn1g/group-logo_image-shrink_200x200/0/1631354634992?e=1647687600&v=beta&t=TFnt_Gyeg6VQPITrWBL-cAAKZA4R3uf0fnmFdawhnD4
UI/UX User Experience Interactive Designer / Wireframes
https://www.linkedin.com/groups/137552