Aakanksha Sinha
Strategist at Northbound
Strategist at Northbound | Duke Fuqua '2020
I graduated with a Masters of Management studies degree from Duke University Fuqua school of business, undertaking 52 credits, ranging from data analysis to marketing, in a single academic year. 

At Duke Fuqua, I developed an interest in the role data and technology played in business, motivating me to opt for a second major in STeM along with my business administration degree. I was also determined to gain real experience in problem-solving. I participated in Fuqua Client consulting practicum(FCCP), where I, along with other MMS students, helped Vinventions, the second largest wine closure company, devise its digital marketing strategy to diversify client portfolio. 

Furthermore, in my undergrad, I opted for journalism to satiate my desire to ask. I also worked as a fundraising manager at Urmi Foundation, an education-oriented NGO for children with developmental disabilities who come from underprivileged households. Here, we wanted to build a sustainable livelihood for children with disabilities so they could contribute to their family and earn respect in society. We came up with self-help groups of our beneficiaries who were above 18 years of age and trained them in making made diaries, paper bags, etc. Also, we designed manuals that educated families of these individuals about the basics of book-keeping and mathematics. 

Apart from being curious, I enjoy connecting with people from diverse backgrounds and learn about their experiences as well as share mine. 
Please contact me at aakanksharsinha@gmail.com to find out how I might contribute and add value.
Northbound
https://www.linkedin.com/company/northbound-llc
Strategist
Northbound is a brand strategy firm based in downtown Seattle. Some of our clients include Amazon, Microsoft, Ergomotions, Bank of Hawaii, etc.

Some of my responsibilities include :

•Provide consulting insights and manage communication for at least 10-12 brand-related projects every month for Microsoft’s Azure and Security portfolio 
• Build monthly reports consisting of over 40 projects across 5 portfolios for Executives at Microsoft
•Evaluate Northbound’s business performance metrics (such as NPS) quarterly and provide solutions to improve service efficiency  
•Conduct qualitative and quantitative analysis, and surveys  to support clients in building business insights and informed decision making
• Support Northbound’s internal marketing team in digital marketing efforts through social media planning, blogging, and web analytics using Google Analytics
Seattle, Washington, United States
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The Luminary Agency
https://www.linkedin.com/company/theluminaryagency
Inbound Marketing Associate
As an Inbound Marketing Associate, I am responsible for coming up with strategies to improve the digital presence of the Luminary Agency. For this, I will conduct a competitor analysis, analyze metrics to gauge web traffic and come up with recommendations to improve SEO.
New York City Metropolitan Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHbI3vvpiQL1g/company-logo_100_100/0/1608234249727?e=1655942400&v=beta&t=xZU1sxYZ5a3BnKLamqMsb6T-ujs0QNone5ITqShOy_E
Seefood.menu
https://www.linkedin.com/company/seefood-menu
Strategist
Member of the marketing and communication team.
Responsible to build a summer marketing campaign strategy for seefood's website based application and oversee the execution
Develop ad campaigns using Google and FB ads to increase website traffic and lead generation
Analyze marketing metrics such as conversion ratio, ROI & lifetime value to develop digital insights
New Jersey, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQHwN5M0Lt8DWw/company-logo_100_100/0/1588800928978?e=1655942400&v=beta&t=rN0vgntH2PAiJNJqGKU-bpr6fxgzoIEtRy1kBumPF6U
Duke University - The Fuqua School of Business
https://www.linkedin.com/company/fuqua-school-of-business
Graduate Research Assistant (Management Decision Making)
As a graduate student interested in nuances of decision making and negotiation, I assisted  Professor Hemant Kakkar and PhD student  Jessica Paek in research about behavior of different types of leaders. For instance, dominating leaders would delegate task in such a way that their subordinates reach out to them periodically, inflating the leaders' self importance.
https://media-exp1.licdn.com/dms/image/C4E0BAQEn9qHBdXgDsw/company-logo_100_100/0/1544819214941?e=1655942400&v=beta&t=UmOlv6TkPRBOUnlVPvtkKQYiLTVlchumv7dOTEsgodQ
Vinventions
https://www.linkedin.com/company/vinventions
Startegy and Marketing consultant
Collaborated with Vinventions, the second largest wine closure company worldwide, to develop a journey roadmap of small winery consumer interactions and insights, by conducting interviews with current and potential clients.
Designed surveys and analyzed data collected for trends in small wineries and provided marketing strategy recommendations on how to attract small wineries.

Data Analytics, Strategic Consulting, Market Research, Digital & Market Entry Strategy
Raleigh-Durham, North Carolina Area
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Child Care Services Association
https://www.linkedin.com/company/child-care
Project Innovator under Duke's Interdisciplinary Social Innovator
As DISI social innovator, I worked with Child Care Services Association. My role demanded extensive research on various HR software available for NGOs based on price point, on-boarding software, consumer friendly interface etc. Other responsibilities included suggesting ideal HR to employee ratio and similar suggestions for efficiency enhancement of the organization.
Raleigh-Durham, North Carolina Area
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Urmi foundation
Fundraising Manager
As a Fundraising Manager, I was expected to raise resources for Urmi Foundation, an Educational Not for profit for children with developmental disabilities.

Despite being the youngest member on the team, I supervised three project leads, gained a deeper understanding of the public sector, and led the completion of a project called Mini MBA (focused on developing financial literacy and sustainable livelihood among children with disabilities) from conceptualization through implementation. 

I was actively involved in drafting a self-help manual to educate beneficiaries to run a self-help organization from scratch. 

I successfully pitched the organization’s mission to prospective donors, utilizing data to present compelling messages, and increased donations. 

Other responsibilities included producing marketing content, designing campaigns for crowdfunding, and accounting for resource utilization to donors.
Mumbai, Maharashtra, India
Pugmarks Eco Tours Pvt. Ltd. - India
https://www.linkedin.com/company/pugmarks-eco-tours-pvt-ltd---india
Camp Instructor
Led camps for youngsters interested in sustainable tourism across Maharashtra, India as Camp Leader,
honing leadership and communication skills

Completed an eight-month extensive leadership training program conducted by the firm; participated in
camps promoting eco-tourism and sustainability to create environmental awareness among youngsters
Mumbai, Maharashtra, India
https://media-exp1.licdn.com/dms/image/C4E0BAQEnjFCyv-TYtg/company-logo_100_100/0/1519880638963?e=1655942400&v=beta&t=TyvDWDezl3UszeRFQx2uE6kUw7gnOGuaOuULCO3GAWE
Bnjara
Content Writer
Urmi foundation
Media Intern
Mumbai, Maharashtra, India
YES FOUNDATION (India)
https://www.linkedin.com/company/yes-foundation-india-
Fellow
Mumbai, Maharashtra, India
https://media-exp1.licdn.com/dms/image/C560BAQG5VOxr-piPLg/company-logo_100_100/0/1521236880406?e=1655942400&v=beta&t=L-wp0zm0GT9Nm8fNude55apArqQav2cWwpLUL4f0tNM
Corporate Infocom Pvt. Ltd.
https://www.linkedin.com/company/corporate-infocom-pvt-ltd
Team Lead
Delhi
https://media-exp1.licdn.com/dms/image/C4D0BAQGUM885a_UBiw/company-logo_100_100/0/1593515791034?e=1655942400&v=beta&t=fqwUgl-ZHMe3Z4nhSR3_EAilAB0LNBh5q7JJWGgP_4g
Local Press Co
https://www.linkedin.com/company/local-press-co
Intern
Mumbai, Maharashtra, India
https://media-exp1.licdn.com/dms/image/C510BAQFGq6gzzlmbJw/company-logo_100_100/0/1519878884274?e=1655942400&v=beta&t=OKx3EO62wbsHK8_5Dz_mjbmhrZ4O2uP1eU_y6Mx_4Tk
Business Administration and Management, General
Master of Management studies 
Duke University
https://www.linkedin.com/school/duke-university/
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Management 
Master of management studies 
Duke University - The Fuqua School of Business
https://www.linkedin.com/school/fuqua-school-of-business/
Double Major in Management Science and Technology Management (MSTeM), Merit scholarship recipient, Graduate and Professional Council Representative for MMS program, Consulting Club Core Member
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Communication and Media Studies
Bachelors of Mass Media 
KC College
https://www.linkedin.com/school/kccollege/
I pursued B.M.M from K.C College where I studied Marketing, advertising, psychology, public relations to name a few. In the final year, I specialized in journalism.
https://media-exp1.licdn.com/dms/image/C4D0BAQGs9lPjxXtyCQ/company-logo_100_100/0/1519926943697?e=1655942400&v=beta&t=1NA_ckvV-XKELDhluV2VjObdTnAIXXi8jbaouSGLD7Q
Mass Communication/Media Studies
Bachelor's degree
University of Mumbai
https://www.linkedin.com/school/university-of-mumbai/
Courses included marketing, journalism, public relations, management, economics.
https://media-exp1.licdn.com/dms/image/C4E0BAQGsu_DimiqUow/company-logo_100_100/0/1519905080435?e=1655942400&v=beta&t=Sa0BWs3A0LPDnGfuYVzrG_FCCa5FECl_GGoNw7tAUe0
Science and Mathematics 
high school 
D.A.V Airoli
Fuqua Merit Scholarship
Duke Fuqua school of business
Veer Bala Award
Rotary
For showing bravery by saving a man's life in mumbai local
Environment
Pugmarks Eco Tours Pvt. Ltd. - India
https://www.linkedin.com/company/pugmarks-eco-tours-pvt-ltd---india
Volunteer
https://media-exp1.licdn.com/dms/image/C4E0BAQEnjFCyv-TYtg/company-logo_100_100/0/1519880638963?e=1655942400&v=beta&t=TyvDWDezl3UszeRFQx2uE6kUw7gnOGuaOuULCO3GAWE
Social Services
Cerebral palsy association of India
Anchor
Animal Welfare
Pet owners and animal lovers, PAL
Volunteer
http://coursera.org/verify/9E92FB3Q23EV
Mastering Data Analysis in Excel
coursera.org
Coursera
https://www.coursera.org/account/accomplishments/certificate/ML7NTYA4BWW9
Business Metrics for Data-Driven Companies
ML7NTYA4BWW9
www.coursera.org
Duke University
https://www.datacamp.com/statement-of-accomplishment/course/afe46246684ad921e885d13e59a9f1e66a56c6ee
Intermediate R
www.datacamp.com
DataCamp
https://www.datacamp.com/statement-of-accomplishment/course/b6eb89cfca50f59370d3371441195ebea686f091
Introduction to the Tidyverse
www.datacamp.com
DataCamp
https://www.datacamp.com/statement-of-accomplishment/course/c7958555047e853bdf5a7b79ca2657bc11610e98
Introduction to R
www.datacamp.com
DataCamp
https://www.coursera.org/account/accomplishments/verify/57NJNM4TDNAU
SQL for Data Science
57NJNM4TDNAU
www.coursera.org
Coursera
Diploma in Teaching Yoga
Ghantali Mitra Mandal
https://analytics.google.com/analytics/academy/certificate/hbv9XvIMRQO2vdK1K12eqQ
Advanced Google Analytics
analytics.google.com
Google Digital Academy (Skillshop)
https://analytics.google.com/analytics/academy/certificate/lqiml0zmTxWWKrsi2Rp-JA
Google Analytics for Beginners
analytics.google.com
Google Digital Academy (Skillshop)
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Social Media Strategy
90cf5c202ab2479a994059ce61e3b1f8
hubspot-academy.s3.amazonaws.com
HubSpot Academy
IELTS Certificate 7.5
British Council
https://skillshop.exceedlms.com/student/award/53395193
Google Analytics Individual Qualification
53395193
skillshop.exceedlms.com
Google Digital Academy (Skillshop)
A2 in Deutsch
Goethe-Institut e.V.
https://www.datacamp.com/statement-of-accomplishment/course/870123f67b56361fad7b24b9c554ef46d0411de0
Cleaning Data in R
www.datacamp.com
DataCamp
Creative writing
KC College
Journalism
Bayside journal
T.V Anchoring
KC College
https://in.linkedin.com/in/mittal-riddhi
Riddhi Mittal
MMS Candidate | Duke University - The Fuqua School of Business
Ahmedabad
https://in.linkedin.com/in/ginika-kathuria
Ginika Kathuria
Duke - Fuqua MMS
New Delhi
https://www.linkedin.com/in/shruti-singala
Shruti Singala
Duke Fuqua MMS Co2022 | Citi | NITK | Qatar
Durham, NC
https://www.linkedin.com/in/lily-posternak-5b1395167
Lily Posternak
Incoming MMS candidate at Duke University’s Fuqua School of Business | Student Athlete at Duke University
Durham, NC
https://www.linkedin.com/in/siri-chandana-muttavarapu
Siri Chandana Muttavarapu
Duke - Fuqua 2020 | Project/Program Management | Strategy | Business Analyst
West Lafayette, IN
https://www.linkedin.com/in/reeva-sakaria
Reeva Sakaria
Duke Fuqua MQM: Business Analytics ‘22
Durham, NC
https://www.linkedin.com/in/pratik-bansal
Pratik Bansal
Duke University - Fuqua School of Business | BITS Pilani
Durham, NC
https://www.linkedin.com/in/aryareddythummalapally
Arya Reddy Thummalapally
MBA Candidate at Duke University - The Fuqua School of Business
Durham, NC
https://www.linkedin.com/in/abhik-jain
Abhik Jain
Masters Student at Fuqua School of Business
Durham, NC
https://www.linkedin.com/in/richakothiyal
Richa Kothiyal
Duke University MBA Candidate, The Fuqua School of Business ('22) | Forte Fellow | Product Manager
Durham, NC
https://www.linkedin.com/in/meghana-harish
Meghana Harish
Business System Analyst at Tata Consultancy Services | Duke Fuqua'20
Greater Minneapolis-St. Paul Area
https://in.linkedin.com/in/deeksha-koilakonda
Deeksha Koilakonda
Duke University - The Fuqua School of Business
Hyderabad
https://www.linkedin.com/in/ravi-tolani
Ravi Tolani
Corporate Strategy at Vanguard
Philadelphia, PA
https://www.linkedin.com/in/sarahjdaly
Sarah Daly
Associate at McKinsey & Company
Atlanta, GA
https://www.linkedin.com/in/amitmeh
Amit Mehndirata
Associate Director Analytics Novartis| Southern Illinois University | GSK
New York City Metropolitan Area
https://in.linkedin.com/in/aakriti-anand
Aakriti Anand
EY Automotive Business Consulting - Performance Improvement | US CPA Candidate | Duke Fuqua '20
Delhi, India
https://www.linkedin.com/in/mary-ergul
Mary Ergul
Creative & Experience Strategy
Brooklyn, NY
https://www.linkedin.com/in/kofi-aidoo
Kofi Aidoo
Junior Strategist at Johannes Leonardo | MAIP 2020 Alumnus | MPMS 2021
New York, NY
https://www.linkedin.com/in/jessica-neira-77368a23
Jessica Neira
Strategist at Publicis
Brooklyn, NY
If you’re interested in applying to Duke University - The Fuqua School of Business to the MMS program, this video might be useful to you 🙂 Thank…
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Liked by Aakanksha Sinha
After being a client of Northbound Brand several times, I’m delighted to share we’ve joined forces. As a CMO I needed what they specialize in –…
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I am incredibly excited to announce that I have joined the Manscaped team as an Acquisitions Associate. I'll be working with advertising in the audio…
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Aakanksha Sinha
https://in.linkedin.com/in/aakanksha-sinha-28b12440
Senior Manager- Corporate HR at Wipro Consumer Care and Lighting
Bengaluru
Aakanksha Sinha
https://in.linkedin.com/in/aakanksha-sinha-092a08105
IIT Guwahati-PGP
Karnataka, India
Aakanksha Sinha
https://www.linkedin.com/in/aakankshasinha1
Senior Director of Research Services @ Casey Family Programs & Co-Founder @Spice Waala
Seattle, WA
Aakanksha Sinha
https://in.linkedin.com/in/aakanksha-sinha-aa8491131
Coffee Consultant || Area Sales Manager ||
Delhi, India
Aakanksha Sinha
https://in.linkedin.com/in/aakanksha-sinha-04253324
Analyst 3 , Business Applications at Western Digital | CRM Solution Analyst |SFDC Requirement Analysis ,Development and Admin | JavaScript | Deployment | Integration | SOAP | REST
Bengaluru
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Marketing Communication
https://www.linkedin.com/groups/59008
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Ivy League Startups & Entrepreneurs: Ivy & Oxford Cambridge MIT Stanford Duke Berkeley Chicago
https://www.linkedin.com/groups/677897
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DukeNY
https://www.linkedin.com/groups/1915678
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Strategy Consulting Network
https://www.linkedin.com/groups/1968923
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Corporate Social Responsibility (CSR) & Sustainable Development (Sustainability)
https://www.linkedin.com/groups/82951
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Duke University's Fuqua School of Business Alumni
https://www.linkedin.com/groups/41421
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Digital Marketing
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DukeGEN Seattle
https://www.linkedin.com/groups/5100504
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Banking Careers
https://www.linkedin.com/groups/1843082
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Harvard Business Review Discussion Group
https://www.linkedin.com/groups/3044917
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Duke Asian Alumni Alliance
https://www.linkedin.com/groups/12406627
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Marketing & Social Media for Entrepreneurs, Businesses and Startups | Blockchain
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CSR
https://www.linkedin.com/groups/59299
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Media & Marketing Professionals Worldwide
https://www.linkedin.com/groups/78629