Andrew Alayza
Director, B2B Revenue Marketing at Bright Horizons
Director, B2B Revenue Marketing at Bright Horizons
Data-driven revenue marketing leader. Enemy of general assumptions. Best friend of web analytics, A/B testing, and cohort analysis. 4x experience with two-sided marketplaces. 

With a background in marketing, statistics, and a proven record heading data-driven teams, I am responsible for pushing growth metrics up and to the right.
Bright Horizons
https://www.linkedin.com/company/bright-horizons
Director, B2B Revenue Marketing
Bright Horizons (NYSE: BFAM) is the world's most trusted education and care company. We partner with employers to provide exceptional early learning, family care solutions, and workforce education that transform lives and organizations.
Boston, Massachusetts, United States
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GLG (Gerson Lehrman Group)
https://www.linkedin.com/company/glg
Council Member - Marketing Consultant
Consulting on an ad-hoc basis around the ABCDs of marketing: acquisition, branding, content, and data. 

GLG is the world’s largest membership network for one-on-one professional learning. Serving users at more than 1,400 client companies in 40 countries. These clients include Fortune 500 companies in nearly every sector.
Greater Boston Area
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Legit
https://www.linkedin.com/company/legitai
Director of Marketing
Used across 15 of the 20 top life sciences teams (Roche, J&J, Pfizer), Legit helps companies collaborate with internal and external life sciences experts. We grew 13% WoW and positioned the company for a successful exit along with this fantastic team.
Greater Boston Area
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A² Interactive
https://www.linkedin.com/company/a%C2%B2-interactive
Founder
A² Interactive is a Boston-based digital marketing agency that specializes in revenue marketing for early-stage B2B startups.
Boston, Massachusetts, United States
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Solstice - Solar for every American
https://www.linkedin.com/company/solarforgood
Advisor
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Solstice - Solar for every American
https://www.linkedin.com/company/solarforgood
Director of Marketing
Solstice brings affordable solar energy to ever American household and is backed by well-known VCs, angels, and foundations. During my tenure, we expanded the client base by 14x. 

I led Solstice's marketing team and was responsible for all marketing programs, including revenue marketing, PR, branding, and marketing operations.

Alongside my team, we created a playbook that became the industry standard and continues to help Solstice & many similar clean energy companies grow.
Greater Boston Area
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Alyce
https://www.linkedin.com/company/alyce-co
Marketing Lead | Founding Team
Owned growth & acquisition from the moment of sign-up to becoming a long term paid user.
Greater Boston Area
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See Fit, Inc.
https://www.linkedin.com/company/see-fit-inc
Growth Marketing
See Fit was a double sided network that connected users with the best visual answers on the web. Think of it as the lovechild between Quora & Pinterest & YouTube.

For the B2B side, I built and implemented the growth marketing strategy that led to a 290% user growth. For the B2C side, I managed the marketing strategy across 6 channels, increasing lead generation by 250%.
Boston, Massachusetts
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Madexpo
Associate Marketing Manager
Led the transition of a brick & mortar furniture chain into a cutting edge e-commerce startup. Drove highly targeted traffic towards our e-store with paid advertisements, captured leads through conversion-optimized landing pages, and achieved more than $4.1 million from marketing-sourced revenue.
BSc Econometrics and Mathematical Economics
The London School of Economics and Political Science (LSE)
https://www.linkedin.com/school/london-school-of-economics/
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Marketing / Music Business
Bachelor of Arts (B.A.)
Berklee College
https://www.linkedin.com/school/berklee-college-of-music/
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How the right contract can accelerate community solar growth
Solar Power World
Many people interested in community solar face barriers to entry in the form of long contract lengths, extra fees, strict credit score requirements, or negligible savings.

Solstice Marketing Director, Andrew Alayza, highlights how greater contract flexibility and higher customer savings rates benefit developers and customers alike.
https://www.solarpowerworldonline.com/2018/09/community-solar-contracts-accelerate-growth/
Dean's List
Berklee College of Music
Nominee
Marketing Society Excellence Awards
Student Leadership Award
Berklee College of Music
https://www.google.com/partners/#i_profile;idtf=111624400583835197794;
AdWords Certification
www.google.com
Google
http://academy.hubspot.com/certification
Inbound Certification
academy.hubspot.com
HubSpot
Human Research - Social & Behavioral Research Investigators
CITI Program, A Division of BRANY
Jonathan Corke
      
          



            
              
        
              
  

    
        When Andrew joined our team, things started clicking on a new level. The team had more confidence. Campaigns had more clarity. And ideas converted into actions (and results) at an impressive clip. He's a master of his craft, a champion and cheerleader for his people, and a focused and indefatigable producer. Andrew is a rare colleague and an asset to any organization.  Javiera Born Briones
      
          



            
              
        
              
  

    
        Andrew is one of the best people I’ve had the pleasure to work with: he’s brilliant, very dependable, and incredibly driven. 
During the uncertain times of 2020 he was able to navigate the marketing space and deliver on the goals, despite budget cuts. Not only that, but Andrew really understands how to build and grow in a tech team: he made sure our product vision and his strategies were always aligned, and that we always thought of the users and customers first. Andrew was always willing to go out of his way to help the team reach their goals, from gathering and delivering feedback and reporting on analytics, to raising great improvement ideas, and even making sure the copy throughout our app was perfect.
Overall I think Andrew really achieves the balance of being data-oriented, vision-oriented and team-oriented at the same time, sharing his optimistic outlook and friendliness while accomplishing all his goals. I sincerely hope we get to work together again!
Life moves too damn fast. Slow down and enjoy it.Spent 3+ hours yesterday in Lila's class playing with the kids and cleaning up as the designated…
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My daughter has this "working mom" thing down.
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Working parents need back-up childcare! #Brighthorizons Case in point...
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Real Startup Group
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Boston Area Startup Network
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Corporate Gifts and Premiums Suppliers and Buyers
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Digital Marketing SEO SEM Social Mobile Apps Data Internet Media Brand CRM PR Email Affiliate Jobs
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" HORIZON EUROPE " Framework Programme for Research and Innovation
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BostInno
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Boston HubSpot User Group
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Berklee Alumni
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New England Venture Community
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Boston Region Entrepreneurship Week
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Facebook Marketing & Advertising Tips
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INNOVATION and ENTREPRENEURSHIP Forum, Science & Technology Policy and Management
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Growth Hacking
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Social Media Marketing Group by Connect365.io
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