Amanda Atkins Davis
Director, Customer Lifecycle Marketing at Red Hat
Customer and Retention Marketing
I'm an accomplished Director of Customer Lifecycle Marketing with over 11 years of experience leading initiatives and teams in retention marketing, customer experience, and customer success in a number of industries. 

I have extensive experience in all aspects of program development and optimization, developing creative and innovative solutions, identifying problems and opportunities, leading cross-matrixed teams, and achieving superior results. 

I enjoy building valuable relationships and work well with people at all levels of an organization including stakeholders, senior executives, management, team members, and customers.

✉  amanda.atkins.davis@gmail.com
Red Hat
https://www.linkedin.com/company/red-hat
Director, Customer Lifecycle Marketing
➤ Leading and developing Red Hat's first customer lifecycle marketing function and team while driving data-centric adoption, engagement, or renewal programs throughout post-sales lifecycle to increase customer loyalty and retention.
➤ Partnering with product, portfolio, corporate marketing, product management, and sales to apply actionable customer insights, feedback, and narratives through go-to-market strategies and programs.
➤ Targeting key audiences with personalized, intelligence tactics and associated nurture campaigns to drive development and successful execution of adoption programs to support strategic growth technologies.
➤ Establishing the first strategic alignment between sales and marketing organizations around common post-sales customer lifecycle approaches in collaboration with the lifecycle selling team and supporting cross-sell/upsell and digital strategies.
Greater Atlanta Area
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Red Hat
https://www.linkedin.com/company/red-hat
Director, Customer Listening and Engagement/Manager, Customer Value and Marketing
➤ Serving as Manager of Customer Value and Marketing in 2015, handling integrated marketing initiatives, to then being promoted to Director of Customer Listening and Engagement in 2018.
➤ Led strategic direction, program execution, and a global, cross-functional organization for Customer Experience Marketing, Voice of Customer, Customer Success Enablement, and Portfolio Management functions.
➤ Led teams in developing transformative programs and services that responded to customer feedback while increasing revenue and driving loyalty by improving customer experiences and providing compelling customer engagements.
➤ Drove the development of an integrated marketing approach to customer lifecycle management including implementing an enhanced onboarding experience as well as email and social media nurture campaigns
➤ Developed and grew Red Hat's first customer experience focused marketing function into a 10 associate global team
Greater Atlanta Area
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Red Hat
https://www.linkedin.com/company/red-hat
Marketing Manager, Customer Experience and Engagement
➤ Provided strategic marketing leadership by directing and managing all marketing, branding, and communications programs or projects for strategic customer engagement services and initiatives.
➤ Managed the marketing, branding, and communication for the Red Hat Customer Portal, Red Hat Support and product security as well as created Red Hat's first subscription value marketing campaign.
➤ Developed Red Hat's first customer onboarding campaign to increase engagement, improve loyalty, and foster renewals
➤ Drove the development and execution of Red Hat's outbound security vulnerability response across customer-facing channels including email, mobile, and the Red Hat Customer Portal to mitigate risk and improve reliability.
Greater Atlanta Area
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Various Companies
https://www.linkedin.com/company/various-boards
Previous Work History
➤ Account Manager – VantagePoint Marketing – 05/2011 to 09/2012
➤ Market Insight and Strategy Manager – Eastman Chemical – 01/2009 to 05/2011
➤ Graduate Intern, Investor Relations – TVA – 05/2008 to 12/2008
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Concentration in Marketing and Secondary Concentration in Innovation & Entrepreneurship
Master of Business Administration - MBA
Haslam College of Business at the University of Tennessee
https://www.linkedin.com/school/haslam-college-of-business/
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Political Science with Minor in Spanish
Bachelor of Arts - BA
Maryville College
https://www.linkedin.com/school/maryville-college/
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Dare to Lead
Dare to Lead™ Trained
SiriusDecisions Certified B2B Pro
SiriusDecisions
https://www.linkedin.com/in/derin-parks-06bb311ba
Derin Parks
Attorney/Partner at Grimes Hawkins Gladfelter & Galvano, P.L.
Bradenton, FL
https://www.linkedin.com/in/pooja-khator-89a1ba190
Pooja Khator
Medical Doctor at Coastal Eye Institute
North Port-Sarasota Area
https://www.linkedin.com/in/parul-khator-502143231
Parul Khator
Eye Surgeon at Georgia Eye Partners
Atlanta, GA
https://www.linkedin.com/in/claygarrett
Clay Garrett
Software Engineer at Square
Atlanta, GA
https://www.linkedin.com/in/sarah-garrett-09055ab8
Sarah Garrett
Licensed Realtor at Keller Williams Peachtree Road
Atlanta, GA
https://www.linkedin.com/in/scott-bullock-050a459
Scott Bullock
Co-Founder & President at EyeSouth Partners
Atlanta Metropolitan Area
https://www.linkedin.com/in/suresh-khator-aa933614
Suresh Khator
Associate Dean at University of Houston
Houston, TX
https://www.linkedin.com/in/renukhator
Renu Khator
Chancellor and President of University of Houston
Houston, TX
https://www.linkedin.com/in/allysonbarnhart
Allyson Barnhart
Senior Principal Customer Marketing Manager at Red Hat
Raleigh, NC
https://www.linkedin.com/in/kevin-newton-43824a47
Kevin Newton
Associate Attorney at The Law Offices of Mayer and Newton
Maryville, TN
https://www.linkedin.com/in/morgan-stepp-b8b51353
Morgan Stepp
Water Treatment & Homeland Security
Alcoa, TN
https://www.linkedin.com/in/kentkyker
Kent Kyker
SVP Operations at Education Loan Finance
Knoxville, TN
https://www.linkedin.com/in/loneal5
Lindsey O'Neal Yoder
Microbiologist, Biochemist, and Molecular Biologist
Seattle, WA
https://www.linkedin.com/in/blake-williams-462970123
Blake Williams
Clerk & Master Deputy Clerk
Knoxville Metropolitan Area
https://www.linkedin.com/in/nickwoerner
Nick Woerner
Director, CX at Mineral
Raleigh, NC
https://www.linkedin.com/in/alana-scarsella-744355172
Alana Scarsella
Client Success Manager at Microsoft
Greater Seattle Area
https://www.linkedin.com/in/douglas-loomis-a08836214
Douglas Loomis
Law Enforcement Professional
Atlanta Metropolitan Area
https://www.linkedin.com/in/jessicaavail
Jessica Cunningham, CMFO
Senior Accountant at City of Hendersonville, TN
Hendersonville, TN
https://www.linkedin.com/in/zachry-honea-983302a6
Zachry Honea
Assistant Project Manager - Gilmon Fox General Contractors
Lewisville, TX
https://www.linkedin.com/in/jessyhanley
Jessy Hanley
VP of Marketing at Intuit - Growth Marketing Leader
Belvedere Tiburon, CA
Yesterday was my last day at Sealed Air Corporation.  Next week starts a new chapter for me – returning to Milliken & Company, the company that…
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#30YearsofWIT: Hear from our WIT Board Member Dani Cushion, on the history of WIT and how we have impacted girls & women in STEAM.❤️Will you be a…
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Women In Marketing (WIM) -- Raleigh/Durham/Chapel Hill, NC
https://www.linkedin.com/groups/105187
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Ad Age BtoB
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Generation Red Hat
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Eastman Chemical Alumni Group
https://www.linkedin.com/groups/2008811
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BMA Carolinas
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B2B Social Media
https://www.linkedin.com/groups/1646497
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UT MBA
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Maryville College Alumni
https://www.linkedin.com/groups/84936
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Tennessee MBA Alumni
https://www.linkedin.com/groups/66059