Amy Archer
Ecommerce Specialist at American Leather Holdings
Ecommerce Specialist at American Leather Holdings
As a young girl I secretly wished that I had super powers, not the usual wonder woman kind. I wanted to be able to paint walls, do tile work, remove walls & change fabric - all with the blink of an eye. Many years later I have been blessed with being part of teams that shares my desire inspire through our creations.
American Leather Holdings
Ecommerce Specialist
Dallas/Fort Worth Area
Creating Inspired Design
Consultant
As a consultant to some of the industry's leading companies I collaborated with Retailers and Manufacturers on ways to ignite sales.  By assessing the company's strengths I was able to discover what makes them captivating to their customers and then apply that knowledge strategically to drive Merchandising and Marketing in a direction that would inspire customers and initiate sales.
Lee Industries
Vice President of Merchandising
When people ask me what lights me up and I often confess about my lifelong curiosity with how people live (their lives, in their homes and in their dreams).  

My career has been both inspired by and fueled by being a self-confessed psychology nerd, an art fanatic and a lifetime furniture enthusiast.  It's no secret I'm obsessed with turning homes into alluring nests.  

Having directed product for many of the industry's leaders, I'm currently fusing my skills as VP of Merchandising for Lee Upholstery. 

If you'd like to follow my passion projects and musings, give my blog a follow: https://barefooteddesigner.wordpress.com
Conover NC
Florida Leather Gallery
Director of Sales, Merchandising  & Marketing
As Director of Merchandising, Marketing & Sales I led "Project Rejuvenation" for Florida Leather Gallery. That included merchandising their 6 stores with a fresh concept, collaborating with the creation of a new print and TV ad campaign and igniting the management team with product & inspirational knowledge.
Sarasota, Florida Area
Surya
https://www.linkedin.com/company/surya
Director of Product
At Surya I was the champion of a team of in-house surface designers who developed a cohesive and wildly successful collection of rugs, pillows, poufs and throws.
 
During this period I directed the creation of over 600 dynamic items, which contributed to a 14% increase in sales.

In addition I also managed:

International Production by feeding over 50,000 looms in India and China with in-house rug designs in varied 	constructions (hand knotted, hand tufted, woven flat weaves and loomed).

Prominent Designers & Licensees by forging relationships with over 20 designers and institutions to create signature 	collections that maintained their brand’s identities.

And Social Media by mentoring the design team to captivate the web audience through video trending, Facebook posting and a Pinterest presence.
Calhoun GA
https://media-exp1.licdn.com/dms/image/C560BAQEy791MuWrPOg/company-logo_100_100/0/1519867995390?e=1655942400&v=beta&t=i_XiOa4sMPW3nOFM0b7EMoSg_23jnJYe74SdNZngwxQ
Palliser
Consultant
While consulting for Palliser I directed products and cover choices for their October 2011 - April 2012 Markets. Through the addition of more seductive fabrics and frames Palliser was able to attract the attention of trendier retailers.

For product, specifically, I developed a signature line of accent chairs and a stationary "Premier Portfolio Collection".

While also infusing life into their messaging and branding by leading corporate brainstorming sessions that repositioned their sales, merchandising and marketing strategies.
American Leather
https://www.linkedin.com/company/american-leather
Diector of Merchandising
While at American Leather I lead the direction and development for the stationary product line with an eye toward livable, modern luxury. This yielded over a 30% increase in sales.
 
Fabric:

Galvanized the integration of high-end textiles to be available on all frames.
 
Leather:

Overhauled the leather assortment with a customized, on-trend color palette. Visit here to see the result: http://vimeo.com/9333388
 
Trend Forecasting:

Introduced visual storytelling to American Leather's showroom design by clustering products of similar style and trended attitudes.

Awards:

•	Awarded Pinnacle for the "Springfield" design in 2009 
•	Created the "Hugo chair" design which was featured on the cover of Met Home in 2008   
•	Nominated for the "WOW WITHIT" award for Excellence in Training
https://media-exp1.licdn.com/dms/image/C4E0BAQGa5xCH31qskg/company-logo_100_100/0/1519854269303?e=1655942400&v=beta&t=2VokVveQqxCApssZoTQuLiWUpAB2Usw7qhap5Pm1e7c
Rowe Furniture
Creative Director of Robin Bruce | Rowe
As Creative Director of Robin Bruce, Rowe Furniture's premium line, I directed the artisanal furniture division to attract the emerging boutique market.

Merchandising Manager - Rowe

Enhanced products to capture the pulse of the lifestyle market.
Elevated the assortment and application of textiles.
Featured speaker at Rowe University.

Training:

As an Instructor at Rowe University, I was the lead speaker of the acclaimed 2-day seminar. Nationally, I spoke on Relationship Selling, Products & Trends.
University of Massachusetts Amherst
https://www.linkedin.com/school/umassamherst/
https://media-exp1.licdn.com/dms/image/C4D0BAQHlmqHddSrqGA/company-logo_100_100/0/1539364755926?e=1655942400&v=beta&t=q51i7yxK3n3nwHXtFslqCN31-EwZKpIDeQPQPqiWJvU
Psychology
University of Massachusetts Amherst
https://www.linkedin.com/school/umassamherst/
https://media-exp1.licdn.com/dms/image/C4D0BAQHlmqHddSrqGA/company-logo_100_100/0/1539364755926?e=1655942400&v=beta&t=q51i7yxK3n3nwHXtFslqCN31-EwZKpIDeQPQPqiWJvU
The barefooted designer
The Satasota Herald & For Your Home
https://barefooteddesigner.wordpress.com/2015/08/04/have-a-seat-no-no-not-there/
Health
Sunrise Senior Living
https://www.linkedin.com/company/sunrise-senior-living
Volunteer at a Alzheimer's‎ Nursing Home
Led the residents in playful memory enhancing activities, like 
word games & trival pursuit.
https://media-exp1.licdn.com/dms/image/C4D0BAQEdLh3D1pkHVA/company-logo_100_100/0/1519855885093?e=1655942400&v=beta&t=aVfTuadeMHRCV3cfelDdpLVT38uBFeps1jEaQzGaGoU
https://www.linkedin.com/in/brittany-kolodziej-26048855
Brittany Kolodziej
Director of Marketing/Ecommerce
Dallas, TX
https://www.linkedin.com/in/melissa-brown-marketing
Melissa Brown
Innovative Marketing Leader Focused On Tangible Business Results
Dallas-Fort Worth Metroplex
https://www.linkedin.com/in/mike-padgett-b8062912
Mike Padgett
Director of Product Development at Culp Home Fashions
Tobaccoville, NC
https://be.linkedin.com/in/dominique-andries-21b6854
Dominique Andries
Global Segment Manager Micro Cables at Bekaert
Ghent Metropolitan Area
https://www.linkedin.com/in/billy-harton-b4180b31
Billy Harton
Fabric Plant Manager at Glen Raven
Anderson, SC
https://www.linkedin.com/in/roxanne-bernacchi-coyle-0b00018
Roxanne Bernacchi Coyle
Director of Product Design - Apparel
Fort Lauderdale, FL
https://www.linkedin.com/in/camille-centini-shrm-cp-135a511b3
Camille Centini, SHRM-CP
Human Resources & Systems Manager at American Silk Mills
Wilkes-Barre, PA
https://www.linkedin.com/in/jenniferzyelverton
Jennifer Z. Yelverton
Director of Design and Marketing at Gum Tree Fabrics
Greater Seattle Area
https://www.linkedin.com/in/jim-curtin-82211737
Jim Curtin
Happy Feet International
Dalton, GA
https://ph.linkedin.com/in/edwin-manila-6a895243
Edwin Manila
Technical, pattern; Intimates; swimwear; Sportswear; Outwear..
Metro Manila
https://www.linkedin.com/in/kena-cohenour-b84b82a
Kena Cohenour
Director of Design and Merchandising  at AMERICAN SILK MILLS
Greensboro, NC
https://www.linkedin.com/in/lourdesruiz
Lourdes Garcia
E- Commerce Sourcing Agent
Miami, FL
https://www.linkedin.com/in/nina-nadash-b15781b
Nina Nadash
Results-Oriented Marketing, Sourcing and Sustainability Brand Advocate
New York, NY
https://www.linkedin.com/in/david-sasso
David Sasso
DNY Innova Textile Consulting
Bogart, GA
https://www.linkedin.com/in/ryan-gumienny-00a5347
RYAN GUMIENNY
Design Director + Industrial Designer I FIDM Professor I Board Member at LARABA
Los Angeles, CA
https://www.linkedin.com/in/andycavellan
Andrea C. Avellan
Human-Centered Marketing & Design
Fort Lauderdale, FL
https://www.linkedin.com/in/kathleen-baker-96834223
Kathleen Baker
Business Solutions Specialist for Your Business
Wichita, KS
https://www.linkedin.com/in/lisa-marie-dominish-191a666
Lisa Marie Dominish
Chief Digital Officer at Grande Cosmetics, LLC
New York, NY
https://www.linkedin.com/in/gwenobrien
Gwen O'Brien
Founder at Design X Collective
Greater Chicago Area
https://www.linkedin.com/in/siteimpressions
Sheryl Miller
Owner, siteimpressions.com
Lacey, WA
Tommy Leflein
      
          



            
              
        
              
  

    
        Their is no one better than Amy Archer to inspire people to want to do it better. Whitney Banks
      
          



            
              
        
              
  

    
        Amy is a rare gem! Fluent in both sales and design; she has an eye for exciting trends and captivating color combinations, and a unique ability to translate that into eloquent and poetic product romances to help inspire and motivate sales teams. I had the pleasure of working closely with her and can attest to the fact that her talent and passion are unparalleled. She will certainly be a great asset to any company she chooses to work with going forward!
Visited the first “relax seats” in The Netherlands yesterday at Pathe, movie goers are enjoying the comfort and relaxed atmosphere for enjoying…
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Liked by Amy Archer
Excited for another amazing market and to see all our partners! So much hard work has gone into our designs, quality and technology and we are so…
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Liked by Amy Archer
To all of those who took the time to wish me a Happy Work Anniversary ... a heartfelt thank YOU.
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Posted by Amy Archer
Amy Peters
https://www.linkedin.com/in/amy-peters-86a7554
Manager, Strategy & Portfolio Management
Greater Cleveland
Amy Archer
https://uk.linkedin.com/in/amy-archer-05833410b
Industry Placement Manager at City of Bristol College
Bristol
Amy Fairchild
https://www.linkedin.com/in/amy-fairchild-857aa771
Principal at International Auditing and Assurance Standards Board (IAASB)
Minneapolis, MN
Amy Archer
https://www.linkedin.com/in/amy-archer-a4a85a89
Clinical Social Worker at VA Health Care System
Rosemount, MN
Amy Archer
https://ca.linkedin.com/in/amy-archer-ba953224
Former Senior Legal Affairs Advisor at Office of the Prime Minister of Canada | Cabinet du premier ministre du Canada
Toronto, ON
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Trend Watching
https://www.linkedin.com/groups/729747
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Women Executives in the Home Furnishings Industry
https://www.linkedin.com/groups/12001854