aaron blackwell
Manager, Media Platforms & Operations at Merkle
manager , medium platform & operation merkle
love teammate people rely . rapidly-changing digital medium field ha allowed fulfill zeal learning sharpen project management , innovation , customer service , troubleshooting , inventory monetization skill .
Merkle
https://www.linkedin.com/company/merkle
Manager, Media Platforms & Operations
•	Create floodlight and pixel tagging strategy for client sites according to KPI requirements.
•	Assist clients with floodlight and pixel implementation in GTM and other tag management systems.
•	Work with internal teams to ensure client media plans are booked accurately in Campaign Manager.
•	Conduct campaign QA to ensure all elements are booked as requested and to established specs.
•	Troubleshoot issues with site tags, delivery discrepancies, ad server tags, trafficking, and creative files.
•	Build CM360 audience segments using floodlight tags.
•	Execute creative swaps and other trafficking changes to ensure live campaigns deliver efficiently.
•	Prioritize daily, weekly, and monthly projects under pressure with minimal supervision.
•	Communicate directly with clients and internal teams via email and calls to ensure teams are up to date.

Key Accomplishments:
•	Received “Team Player Award” in Fall 2021 for exemplary work collaborating with 100-person team.
•	Established and organized Ad Ops channel in Teams so all members could access required documentation.
Richmond, Virginia, United States
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Merkle
https://www.linkedin.com/company/merkle
Associate Manager, Media Platforms & Operations
Richmond, Virginia, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Merkle
https://www.linkedin.com/company/merkle
Senior Specialist, Media Platforms and Operations
Charlottesville, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Merkle
https://www.linkedin.com/company/merkle
Specialist, Media Platforms and Operations
Charlottesville, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Nexstar Media Group, Inc. (formerly Media General)
Advertising Operations Specialist
-	Resolved campaign delivery problems to ensure client success and minimize revenue impact
-	Procured & analyzed campaign performance data to optimize delivery & maximize revenue
-	Maintained clear, concise, & prompt communication with internal/external stakeholders & vendors
-	Simplified complex, technical information for all audiences 
-	Solely responsible for proposal preparation, campaign entry and optimization, internal financial 
        reporting, invoicing, and general customer service for national digital agency accounts
-	Supported digital sales teams with process improvement and product packaging to maximize 
        revenue and grow overall sales opportunities
-	Investigated and resolved integration errors between billing system (WideOrbit) and ad server (DFP)
-	Effectively implemented static, rich media, and third-party vendor creative files
-	Efficiently scheduled campaigns into ad server with meticulous attention to detail
-	Processed digital orders in WideOrbit by ensuring proper integration with DFP, and adherence to company sales standards
-	Utilized browser-based debugging tools to help identify delivery issues
-	Managed onboarding of new stations by migrating existing campaigns to DFP, and familiarizing sales team with ad stack, sales opportunities, and other site specs
-	Conducted in-person and remote WideOrbit/DFP training sessions for new hires
-	Prioritized daily, weekly, and monthly projects/tasks to ensure proper progress was achieved with minimal supervision
-	Managed daily department operations when director was out of the office
Richmond, Virginia Area
Richmond Times-Dispatch
https://www.linkedin.com/company/richmond-times-dispatch
Assistant Account Executive
Supported Automotive/Real Estate/Recruitment Account Executives in meeting   sales goals, handled accounts when representatives were away from the office, coordinated classified section front pages, coordinated large special sections, helped manage workload of 11 account executives
Richmond, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFAACtN-a1ZKw/company-logo_100_100/0/1519856332355?e=1655942400&v=beta&t=mlvFKk7r2bhkr4tEHpLR4PkcEU3Pdi3H-76QtYJldJA
Richmond Times-Dispatch
https://www.linkedin.com/company/richmond-times-dispatch
Automotive Sales Assistant
Processed display ads, communicated with clients via phone/email/fax, updated
  account executives on advertising requests, put together sales materials through
  spreadsheets and Word documents, accompanied account executives on sales
  calls assisted Real Estate and Recruitment teams as needed
Richmond, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFAACtN-a1ZKw/company-logo_100_100/0/1519856332355?e=1655942400&v=beta&t=mlvFKk7r2bhkr4tEHpLR4PkcEU3Pdi3H-76QtYJldJA
Richmond Times-Dispatch
https://www.linkedin.com/company/richmond-times-dispatch
Triage Sales Assistant
Assigned faxed and emailed ads, updated contact center call report, sent out    various mailings, updated display ads, typed ad copy, edited obituaries
Richmond, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFAACtN-a1ZKw/company-logo_100_100/0/1519856332355?e=1655942400&v=beta&t=mlvFKk7r2bhkr4tEHpLR4PkcEU3Pdi3H-76QtYJldJA
Communication, English
Bachelor of Arts
Virginia Tech
https://www.linkedin.com/school/virginia-tech/
https://media-exp1.licdn.com/dms/image/C510BAQGEnHJ3Ojm1Jg/company-logo_100_100/0/1519912733262?e=1655942400&v=beta&t=dsJE7TmfiEBnR5L698jpiIU0eaUJtj8sbVNTQB0olSo
http://www.linkedin.com/learning/difficult-conversations-talking-about-race-at-work
Difficult Conversations: Talking About Race at Work
www.linkedin.com
LinkedIn
https://skillshop.exceedlms.com/student/award/KLuxrZNMQNKJi4NSWkt8gtf1
Campaign Manager Certification Exam
105946654
skillshop.exceedlms.com
Google
https://skillshop.exceedlms.com/student/award/dxUri3EmZKDK4tqofzJuu2Ep
Display & Video 360 Certification Exam
106931203
skillshop.exceedlms.com
Google
https://www.linkedin.com/in/joe-daniel-6301a219b
Joe Daniel
Bachelor's degree at University of Virginia
Greater Charlottesville Area
https://www.linkedin.com/in/jeitemiller
Jason Eitemiller
Senior Graphic Designer at Merkle
Columbia, MD
https://www.linkedin.com/in/ryancranfield
Ryan Cranfield
Associate Director, Digital Media at GSD&M
Austin, TX
https://www.linkedin.com/in/erin-kelsh-09438b38
Erin Kelsh
Vertical Lead Director at Merkle
Denver, CO
https://www.linkedin.com/in/jessica-arnall
Jess Arnall
Senior Recruiter, Digital Media
New York, NY
https://www.linkedin.com/in/alicia-sanzi-729639110
Alicia Sanzi
Manager, Performance Media
Pomfret Center, CT
https://www.linkedin.com/in/rachel-winpisinger-466b92105
Rachel Winpisinger
Analyst at Merkle Inc
Charlottesville, VA
https://www.linkedin.com/in/carolyn-dixon-077177127
Carolyn Dixon
Paid Search Associate at Bombas
Charlottesville, VA
https://www.linkedin.com/in/clare-swan-b697b7106
Clare Swan
Marketplace Media Manager at Podean
United States
https://www.linkedin.com/in/davidrobinson137
David Robinson
Senior Analyst II at Merkle
Pittsburgh, PA
https://www.linkedin.com/in/cullen-price
Cullen Price
Manager, Analytics at Merkle
Pittsburgh, PA
https://www.linkedin.com/in/janineflaccavento
Janine Flaccavento
Retail Media and Monetization
Minneapolis, MN
https://www.linkedin.com/in/rivesm
T. Rives Martin
Senior Manager, Customer Experience Strategy at Merkle
Greater Richmond Region
https://www.linkedin.com/in/tori-albert-digital-marketing-professional
Tori Albert
Senior eCommerce Analyst at Teikametrics
Pittsburgh, PA
https://www.linkedin.com/in/jenniferbalthaser
Jennifer DeGiovanni
Sr. Director, Merkle I CX Strategy & Business Transformation
Pittsburgh, PA
https://www.linkedin.com/in/anilletherwala
Anil Letherwala
Manager, Assignment Desk and Operations at FOX Sports
Los Angeles Metropolitan Area
https://www.linkedin.com/in/brooke-wasowicz
Brooke Wasowicz
I'm in Construction, I build things. I build strong relationships, memorable brands and a positive work culture.
Scottsdale, AZ
https://www.linkedin.com/in/jjackieoleary
Jackie O'Leary
Senior Manager, Brand Digital & eCommerce at Dunkin'
Boston, MA
https://www.linkedin.com/in/rivasam
Alexandria R.
Marketing and Creative Project Management Professional
Seattle, WA
https://www.linkedin.com/in/joshua-pianko-5a8a2a61
Joshua Pianko
Lead, Programmatic Activation at Bayer
Springfield, NJ
Becky Pega, MBA
      
          



            
              
        
              
  

    
        Aaron is a no-nonsense hardworking team MVP.  He is always willing to accept a new challenge, even if it is outside his comfort zone.  This exceptional attitude allowed him to amass an enormous amount of digital advertising, marketing, and operations knowledge over the 7+ years we worked together.  He would be an amazing asset to any company.
We are honoured to have won Diversity and Inclusion Employer of the Year at the #DigitalRevAwards2022 🎉Our Diversity, Equity and Inclusion Council…
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Liked by Aaron Blackwell
Once per year, every CEO should apply to a job at their own company under a different name to see how maddening the process is for candidates.
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Liked by Aaron Blackwell
Agency life is rough, yo.Case in point: Coinbase listened to a bunch of agency pitches, used one of the ideas (including the now-famous, floating…
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Aaron Blackwell
https://au.linkedin.com/in/aaron-blackwell-3b124419
Business Development Manager at eftpos Payments Australia
Greater Sydney Area
Aaron Blackwell
https://www.linkedin.com/in/aaron-blackwell-87810a190
Bell & McCoy Lighting and Controls
College Station, TX
Aaron Blackwell
https://www.linkedin.com/in/aaron-blackwell-07a1441a2
Research Assistant at University of North Dakota School of Medicine and Health Sciences
Grand Forks, ND
Aaron Blackwell
https://uk.linkedin.com/in/aaron-blackwell-539974200
Extremely hardworking: i want to create meaningful work that goes above & beyond societal bounds and, has a real impact in an ever-changing environment.
Brentwood
Aaron Blackwell
https://www.linkedin.com/in/aaron-blackwell-046a2754
Community @ Peloton
New York, NY
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Ad Tech Pros
https://www.linkedin.com/groups/154454
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Online Ad Professionals
https://www.linkedin.com/groups/44140