Aarin McKeel
Consultant at S&B Media
Digital Advertising and Marketing Consultant
Internet advertising and marketing professional with direct experience managing digital campaigns utilizing multiple digital platforms including search engine marketing, email, and social media. 

Well practiced in online advertising, media buying, trafficking, campaign design, conversion optimization and customer retention. 

Highly proficient in media planning, ad serving / tracking, budgeting and web analytics.
S&B Media
Consultant
o	SEO MARKETING: 
Manage 150+ monthly SEO campaigns, as a third-party vendor to a national publishing company; including creation of on- and off-site marketing content, maintenance of individual month-end reporting and vetting of various SEO products for new and more relevant services
 
Keep abreast of Google SEO trends and market fluctuations 

o	Digital Operation Solutions: 
Created and streamlined business rules and documentation between a multifaceted publishing company and an Ad Trafficking provider. Vetted technical trafficking documentation into clear and concise business rules that define the operations process and established protocol so the company could avoid sales channel issues and ensure more satisfied digital customers 

Completed business rules included; all aspects of creative: types, sizes, Tag definition, “how-to” traffic, deadlines and reporting - custom reporting, what elements would be included, types of metrics available to be provided and how it related to the company's internal reporting dashboard 
 
o Marketing and Advertising Solutions:
Proposal/RFP Writing
Created complex media strategies for a growing digital advertising company
Denver, CO
The Denver Post
https://www.linkedin.com/company/the-denver-post
Lead Digital Media Retention Specialist
• Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to website and/or social media pages
• Assess marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth
• Research prior advertising campaign results for new campaign planning
• Create, edit and maintain campaign planning documentation
• Manage campaigns by maximizing the effectiveness of their marketing strategy and campaign concept through optimization and fulfillment to achieve client objectives
• Ensure campaign goals are being met by a variety of online products
• Proactive analysis and campaign tracking to make optimizations as needed
• Facilitate communication and maintain documentation across the different teams, maintaining multi-campaign status reports and utilizing workflow tools to ensure campaign steps are tracked and prioritized according to the deployment schedule
• Screen creative to uphold content restrictions and specifications for various online products
• Engaged with advertisers/customers as a resource outside of their sales rep
https://media-exp1.licdn.com/dms/image/C560BAQGGvq2jmtyNjQ/company-logo_100_100/0/1519856283956?e=1655942400&v=beta&t=jWElIxXKHFZsHJENIKHUQFjn8W4A2b8nCkDDoLkpXJY
The Denver Post
https://www.linkedin.com/company/the-denver-post
Digital Media Sales Coordinator
• Supported two digital sales executives and nine print advertising reps and their customers’ marketing campaigns
• Engaged with advertisers/customers as main point of contact for major accounts team
• Assist account executives with marketing presentations and sales proposals, including the creation of pitch decks
• Liaison between account executives and internal cross functional teams through the campaign process to ensure successful completion (Trafficking, Research, Creative/Design, Finance, Circulation) 
• Assume sales duties of absent account executive 
• Responsible for all functions of executing interactive campaigns; Ensure operational aspects of the program are effectively executed  
• Maintain vendor relationships, ensuring vendor/partners meet company and client expectations
• Troubleshoot day-to-day campaign issues as necessary
Greater Denver Area
https://media-exp1.licdn.com/dms/image/C560BAQGGvq2jmtyNjQ/company-logo_100_100/0/1519856283956?e=1655942400&v=beta&t=jWElIxXKHFZsHJENIKHUQFjn8W4A2b8nCkDDoLkpXJY
Westcon Group
Marketing Executive
• Created all e-mail and online marketing material for communications with reseller community
• Managed and promoted 10 monthly webcast
• Implemented marketing plans
• Liaison between Account Directors and product sales teams to create content for the campaigns
• Managed outbound marketing activity, produced analytical reports to measure the effectiveness of the campaigns and helped to identify new methods and best practices
Design News
https://www.linkedin.com/company/reed-business-information
Project Manager, Integrated Marketing
• Implemented a marketing campaign focused on creating buzz about a new and growing trend in the design engineering community
• Managed all aspects of the campaign which included two quarterly webcast, a monthly e-newsletter, a monthly print component, and four nation-wide events
• Created all marketing collateral for sales team
• Negotiated facility/venue agreements and vendor contracts
• Managed the goals and budgets for each project
• Attended sales meetings with sales reps to sell each product
• Managed the re-design of the microsite and the implementation of a new logo and branding
• Grew microsite traffic from 25K impressions per month to 50K
https://media-exp1.licdn.com/dms/image/C560BAQHT5dfZZ-afMw/company-logo_100_100/0/1612473676098?e=1655942400&v=beta&t=uNZNyN76RD_dnXffuSJA2zgyfuonovYY2E4njUlZJtQ
BostonNOW
https://www.linkedin.com/company/bostonnow
Media Operations Manager
(Company Closed) 
• Collaborated with Executive Vice President, Vice President of Sales and Publisher to form processes and craft a business model for future sister publications
• Constructed and directed sales training program for all new Account Executives
• Created internal policies and procedures for advertising submission process for use between sales team and production staff
• Managed relationships with external vendors including IT staff, ACT! and AT&T
• Supervised three part-time interns including schedules, day-to-day activities and the involvement in special projects mandated by the executive team
BostonNOW
https://www.linkedin.com/company/bostonnow
Account Executive
• Created local relationships and sales leads to establish BostonNOW as a premier reader-generated multimedia publication 
• Developed Recruitment/Careers section by contacting top Boston hospitals and recruitment agencies 
• Met monthly sales goals consistently for three months
Mass High Tech
https://www.linkedin.com/company/mass-high-tech
Account Executive
• Met with decision-makers at top New England companies to create effective marketing campaigns targeted to the Tech and Life Sciences industry
• Generated sales of over $600,000 in first year of sales
• Cultivated relationships through industry specific professional organizations
https://media-exp1.licdn.com/dms/image/C4E0BAQEHd8_13XCdlw/company-logo_100_100/0/1519856107480?e=1655942400&v=beta&t=Vq4LQC6vC8uWXEeLoUIxt8ToYDpzwcMlnL7B4YtTvUw
Reed Business Information, Design News
https://www.linkedin.com/company/reed-business-information
Marketing and Sales Assistant
• Executed sales and marketing objectives for leading design engineering publication
• Developed and managed the entire process and production of the annual media kit that was coveted by the sales force 
• Negotiated trade show agreements and facilitated sales meetings. Developed tradeshow calendar and managed tradeshow booths
• Co-created effective lead generation campaigns through email promotions and e-newsletters
• Managed ad scheduling for 15 monthly newsletters that had a combined circulation of over 100K
• Engaged with advertisers/customers as main point of contact for publication
• Managed four interns including, but not limited to their scheduling, day-to-day projects and their overall completion of internship requirements
• Supported five outside advertising reps and their customers’ marketing campaigns. Ensured that campaigns were completed on schedule, included the correct ads and managed all reporting
• Scheduled and coordinated business meetings and all travel arrangements 
Awarded Reed Business Employee Values Excellence Award in Customer Focus 2004
https://media-exp1.licdn.com/dms/image/C560BAQHT5dfZZ-afMw/company-logo_100_100/0/1612473676098?e=1655942400&v=beta&t=uNZNyN76RD_dnXffuSJA2zgyfuonovYY2E4njUlZJtQ
Technical Journalism
B.A
Colorado State University
https://www.linkedin.com/school/colorado-state-university/
https://media-exp1.licdn.com/dms/image/C510BAQEWD6gHUh-iVQ/company-logo_100_100/0/1519880746887?e=1655942400&v=beta&t=wh1UfTSbui8a11HVwS2yrKF8BBhii64HUOrd_YFGF8A
Kappa Alpha Theta, Zeta Xi Chaper
Advisor
I was an advisor at the Zeta Xi Chapter at Harvard. I helped with recruitment, Chapter meetings, FCB issues, and other Chapter needs.
Education
Bill Roberts PTA
President
Led a group of volunteers to raise over $150K annually for our school.
Education
Bill Roberts PTA
Committee Member
Held the following roles: President, Vice President and participated in various committees throughout the school year.
https://www.linkedin.com/in/jill-popp-49b08989
Jill Popp
.
Las Vegas Metropolitan Area
https://www.linkedin.com/in/james-rich-857043203
James Rich
Assistant Manager at Leslie's
Davenport, FL
https://www.linkedin.com/in/tiffany-collins-833992168
Tiffany Collins
General Manager at Leslie's
Houma-Thibodaux Area
https://www.linkedin.com/in/andrew-wuertz-3a5281147
Andrew Wuertz
Technician and sales floor at Arvada Army Navy Surplus
Westminster, CO
https://www.linkedin.com/in/charles-nace-b55108b4
Charles Nace
sales
Cincinnati, OH
https://www.linkedin.com/in/cameron-stewart-70a063a6
Cameron Stewart
Sales at Appliance Factory
Aurora, CO
https://www.linkedin.com/in/martin-cheung-8494aa37
martin cheung
Assistant Manager at Leslie's Poolmart, Inc.
Greater Chicago Area
https://www.linkedin.com/in/jennifer-ormond-9502a7187
Jennifer Ormond
Bachelor of Arts - BA at University of North Carolina at Asheville
Greater Wilmington Area
https://www.linkedin.com/in/melissa-murphy02
Melissa Murphy
Buyer/ Procurement Specialist  at Gogo Business Aviation
Brighton, CO
https://www.linkedin.com/in/gary-hickenbotham-4a027113b
Gary Hickenbotham
Assistant Manager at Appliance Factory & Mattress Kingdom
Terre Haute, IN
https://www.linkedin.com/in/chance-herring-19a447145
Chance Herring
Assistant Manager at Leslie's Poolmart, Inc.
Alvin, TX
https://www.linkedin.com/in/shane-stewart-14b697158
Shane Stewart
Warehouse Associate at Amazon
Greater Chicago Area
https://www.linkedin.com/in/diana-baumgartner-97982b110
Diana Baumgartner
Appliance Sales , Product Specialist at Appliance Factory & Mattress Kingdom
Denver, CO
https://www.linkedin.com/in/joshbrown9009
Josh Brown
Online Sales Specialist at Mountain High Appliance
Denver Metropolitan Area
https://www.linkedin.com/in/appliance-factory-b2826b192
Appliance Factory
Recruitment Specialist at Appliance Factory & Mattress Kingdom
Denver Metropolitan Area
https://www.linkedin.com/in/terry-windholz-26b75530
Terry Windholz
Senior Manager at Leslie's Poolmart, Inc.
Wichita, KS
https://www.linkedin.com/in/doug-haggard-89b783ab
Doug Haggard
Midwest Service Manager at Leslie's Poolmart, Inc.
Arlington, TN
https://www.linkedin.com/in/melizabethmueller
Elizabeth Mueller, MIB, PMP, CSM, CSPO
Project Manager • Sr Project Manager • IT Project Manager • Technical Project Manager • Program Manager • ONO
Sun City, AZ
https://www.linkedin.com/in/jamie-graf-4a8592154
Jamie Graf
Executive Assistant To Chief Executive Officer at Appliance Factory & Mattress Kingdom
Denver, CO
https://www.linkedin.com/in/jason-schlitt-4b9812a3
Jason Schlitt
Director of Marketing Creative at Leslie's Poolmart, Inc.
Scottsdale, AZ
Melissa Sheehan
      
          



            
              
        
              
  

    
        I had the great opportunity to work with Aarin on several projects while at The Denver Post and Ad Taxi Networks. As a digital coordinator she consistently offered guidance on how we could improve campaigns for our clients. More than that, she went above and beyond in identifying ways we could improve our internal workflow, systems and products to better meet the needs of our clients and help achieve their goals. Aarin is dynamic and detail-oriented. She is a great project manager, offers meaningful insights and analysis, and keeps focus on what's best for her customers - both internal and external. Every organization needs someone with Aarin's tenacity, dedication, creativity and professionalism. Please reach out to me directly if you have the opportunity to hire her and need a reference.  Paul J. Scott
      
          



            
              
        
              
  

    
        Aarin provided excellent Marketing and Sales assistance while working at Reed Business Information, specifically Design News. She had great organization skills, always willing to get involved in additional projects and worked well with all teams.
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Excited to embark on the 10-week journey of teaching Digital Marketing to this cohort @General Assembly in Boston! Welcome Srividya Ramachandran…
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Folio: MediaPros -- Publishing Professionals
https://www.linkedin.com/groups/111536
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JMC Alumni Group, CSU
https://www.linkedin.com/groups/134929
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Linked To Denver
https://www.linkedin.com/groups/114325
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Colorado State University Alumni Association
https://www.linkedin.com/groups/36343
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Marketing I Social Media I Business I Digital I Crypto I NFT's
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ClickZ Live
https://www.linkedin.com/groups/40344
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Inbound Marketers - For Marketing Professionals
https://www.linkedin.com/groups/21005
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Colorado State University College of Liberal Arts
https://www.linkedin.com/groups/4556904
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Denver Young Professionals
https://www.linkedin.com/groups/136799