Grace Miller
Sr Marketing Manager — Content & Sales Enablement at Titan Cloud Software
Sr Marketing Manager | SaaS Marketer | Head of Content Marketing | Brand Advocate
I'm a marketing leader with expertise in cultivating avid brand followers through content.

I create campaign and content strategy that prioritizes connection and engagement. I believe what the audience needs should be the heart of content creation — as well as the heart of any decent marketing strategy. But while content can be the foundation of a good marketing strategy, it cannot replace a solid holistic marketing strategy. 

My favorite of the content marketing campaigns that I've orchestrated have found ways to engage readers above and beyond the average web experience. Interactive elements create online experiences that surprise and delight even those of us with the most screen time (guilty). I'm especially interested in finding ways to include gamification and specialized online products that entertain visitors on your site and keep them coming back regularly. After all, what's the point of marketing if no one is having any fun?

I rely on data insights to shape strategy that meets and exceeds company-wide goals and initiatives. I'm a fierce advocate of brand identity and voice, ensuring that every aspect of marketing aligns with the larger identity.

Outside of work, I'm a health and wellness aficionado, staying up to date on nutrition and fitness trends. I also love to travel and  am currently learning more about art and art collecting. 

Message me if you're interested in a brand messaging audit, content strategy consultation, or to geek out about fitness and art.
Titan Cloud Software
https://www.linkedin.com/company/titan-cloud-software-llc
Sr Marketing Manager — Content & Sales Enablement
• Audit brand messaging and implement a revamped brand voice across all marketing initiatives and brand collateral
• Analyze and improve website copy and site flow for a 230% increase in users, 60% increase in time on site, and an increase in website form fills
• Pioneer a data-backed content strategy built to drive awareness and increase thought leadership, which includes a podcast, case studies, webinars, and more
• Coordinate with product and customer success teams to develop compelling content that increases customer satisfaction and builds brand loyalty
• Partner with the sales team to develop highly-valuable collateral to generate leads and build pipeline
• Implement tracking and reporting to drive future site and campaign optimization
https://media-exp1.licdn.com/dms/image/C4E0BAQFrlX7iFIEGxA/company-logo_100_100/0/1583252968097?e=1655942400&v=beta&t=KUtrjKClsoz0GxIlNb4LwYb3gfw_OUZ0ROq3VU6TIxM
Campaign Monitor
https://www.linkedin.com/company/campaign-monitor
Digital Marketing Manager
• Coordinated with internal partners to create and execute strategic marketing campaigns across channels
• Built a paid media strategy to build brand awareness and increase thought leadership within the company
• Directed data-backed creative marketing campaigns that speak to target personas across prospect, customer, and partner audiences, increasing organic traffic to the site by 68% YoY
• Partnered with product marketing to conduct customer webinars which influenced a 98% renewal rate in 2020
• Optimized budget to reduce content spending by $112,000/year without decreasing KPIs
• Collaborated with sales, product, and growth teams to devise a brand strategy for paid and earned media, increasing sign ups by 10%
https://media-exp1.licdn.com/dms/image/C4E0BAQHfOlraanBnGw/company-logo_100_100/0/1539611189087?e=1655942400&v=beta&t=GJ4wDvnZnp3IcDjSi428dSyq-xyfUY1TRnAgt_4hvb0
Campaign Monitor
https://www.linkedin.com/company/campaign-monitor
Marketing Content Manager
• Designed a content calendar that streamlined content production to reduce burnout while still publishing 3+ content pieces every week 
• Led 5+ cross-functional teams to launch and optimize lead gen content campaigns, which increased traffic to content campaigns by an average of 170%
• Designed content for go to market campaigns, events, lead gen campaigns, and paid media. 
• Managed 3 in-house writers, 3 freelancers, and 1 agency  to publish 3+ content pieces every week
https://media-exp1.licdn.com/dms/image/C4E0BAQHfOlraanBnGw/company-logo_100_100/0/1539611189087?e=1655942400&v=beta&t=GJ4wDvnZnp3IcDjSi428dSyq-xyfUY1TRnAgt_4hvb0
Campaign Monitor
https://www.linkedin.com/company/campaign-monitor
Content Specialist
I produced short-form promotional copy including ads, social media posts, website copy and long-form content including webinars, email nurtures, guides.

My efforts resulted in 60% increase in organic blog traffic, a 65% increase in organic traffic to resources, and for one specific initiative, a 12% lift in traffic.
Nashville, TN
https://media-exp1.licdn.com/dms/image/C4E0BAQHfOlraanBnGw/company-logo_100_100/0/1539611189087?e=1655942400&v=beta&t=GJ4wDvnZnp3IcDjSi428dSyq-xyfUY1TRnAgt_4hvb0
Self-Employed
https://www.linkedin.com/company/self-employed_1063
SEO Content Writer & Editor
• Drafted and advocated for SEO marketing strategy to founders, CEOs, marketing leaders, implementing blogs, guides, and email nurtures for clients
• Mastered writing SEO content and direct mail content for B2B and B2C clients
• Expanded site traffic for one client 250% by implementing regular blog posts
agwagoner.com
Belmont University
https://www.linkedin.com/company/belmont-university
Adjunct Professor
Taught First Year Writing: Madness and Maladies
Belmont University
https://www.linkedin.com/company/belmont-university
Writing Center Tutor
I collaborate with students on every aspect of the writing process and in every field, including personal writing projects. I'm often recommended to work with students whose projects are outside of English classes, especially STEM projects due to my background in healthcare. I created and led writing workshops for incoming Bridges to Belmont students.
https://media-exp1.licdn.com/dms/image/C4D0BAQHEhjq92cbYRQ/company-logo_100_100/0/1530542782713?e=1655942400&v=beta&t=AhRg3GueECSr9CQok_FMSBTto1Wz3nJx2VN3Q02GQtE
Belmont University
https://www.linkedin.com/company/belmont-university
Tutor
Encouraged Bridges students’ enthusiasm for writing by utilizing pedagogical theory in order to improve their understanding of writing, from basic grammar to creating an argument and everything in between
Helped improve students’ performances in all classes by sharing success strategies such as study tips, time management, organization, etc.  
Studied students’ notes in other classes in order to teach them across the curriculum, including Economics and Algebra
Greater Nashville Area, TN
https://media-exp1.licdn.com/dms/image/C4D0BAQHEhjq92cbYRQ/company-logo_100_100/0/1530542782713?e=1655942400&v=beta&t=AhRg3GueECSr9CQok_FMSBTto1Wz3nJx2VN3Q02GQtE
Belmont University
https://www.linkedin.com/company/belmont-university
Bridges to Belmont Writing Teacher Associate
I created writing workshops from scratch in order to prepare incoming Bridges students for freshman writing courses. I led the workshops themselves and facilitated discussion among students, fostering an atmosphere of creativity and curiosity.
Nashville State Community College
Adjunct Professor
Taught ENGL 1010
Writers in the Sky
Copywriter
I worked one on one with writers to improve their understanding of writing fundamentals and how these fundamentals shape their company's message. I created blog posts and query letters and also edited manuscripts and large projects, preparing them for publication.
St Thomas Hosptial
Patient Care Technician
I took care of patients' non-medical needs, allowing the nurses to focus on their tasks.
I gave baths, delivered meals, changed linens, etc.
Greater Nashville Area, TN
Nutrition Sciences
Bachelor's degree
Auburn University
https://www.linkedin.com/school/auburn-university/
https://media-exp1.licdn.com/dms/image/C4D0BAQEM_SJBFzoT4w/company-logo_100_100/0/1645562455797?e=1655942400&v=beta&t=mzKl2pxjvZTR7-zKbwNk-blrlnKVgkswWmmPZ721FiY
English
Master of Arts - MA
Belmont University
https://www.linkedin.com/school/belmont-university/
https://media-exp1.licdn.com/dms/image/C4D0BAQHEhjq92cbYRQ/company-logo_100_100/0/1530542782713?e=1655942400&v=beta&t=AhRg3GueECSr9CQok_FMSBTto1Wz3nJx2VN3Q02GQtE
"Damaged"
Writer's Digest
Published under my penname A. G. Wagoner, my short story, "Damaged", won Grand Prize in the Writer's Digest 10th Annual Popular Fiction Awards.
http://www.writersdigest.com/online-exclusives/jun-15/tenth-annual-popular-fiction-awards-grand-prize-winner-damaged
Arts and Culture
Killer Nashville
Book Reviewer
I write book reviews for the group Killer Nashville, one of the premier resources for people who write and read in the mystery, thriller, and suspense genres.
https://www.linkedin.com/in/miaficken
Mia Ficken, MBA
Digital Marketing Strategist
Nashville Metropolitan Area
https://www.linkedin.com/in/morganasmith1
Morgan Daniels Smith
Content Director
Nashville, TN
https://www.linkedin.com/in/jaredcrenshaw
Jared Crenshaw
Sales & Marketing Pro With 24+ Years Of Experience
Las Vegas, NV
https://www.linkedin.com/in/mark-parnell-4876a046
Mark Parnell
Regional Sales Director at Titan Cloud Software
Nashville Metropolitan Area
https://www.linkedin.com/in/chris-william-east
Chris East
System Administrator
Old Hickory, TN
https://www.linkedin.com/in/elliott-woodall-6b6a67142
Elliott Woodall
Account Executive at Campaign Monitor
Nashville, TN
https://www.linkedin.com/in/john-zarth-41981934
John Zarth
Pre-Construction Manager
Nashville, TN
https://www.linkedin.com/in/brian-reed-b1485b112
Brian Reed
Pre-Construction Manager / Sales at Merryman-Farr, LLC
Nashville, TN
https://www.linkedin.com/in/brendan-ahern-cpa-16732685
Brendan Ahern, CPA
Director, Strategic Finance
Nashville, TN
https://www.linkedin.com/in/nick-mallchok-440bb599
Nick Mallchok
Interim Store Manager at Patagonia
Nashville, TN
https://www.linkedin.com/in/pj-mezera-a6181953
PJ Mezera
Vice President of Sales and Engineering at Merryman-Farr, LLC
Nashville, TN
https://www.linkedin.com/in/leslie-whitney-5049852a
Leslie Whitney
Administrative Assistant at Titan Cloud Software
Hanover Park, IL
https://www.linkedin.com/in/steve-merryman-98840115
Steve Merryman
Owner, Merryman-Farr, LLC
Nashville, TN
https://www.linkedin.com/in/deborahvarallo
Deborah Varallo
Public Relations and Crisis Management strategist. Provides marketing, #branding, and social media guidance/support for professional firms, groups and associations. Motivational/Keynote speaker.
Nashville, TN
https://www.linkedin.com/in/chathamdobbs
Chatham Dobbs
Former Student at University of Arizona
Nashville, TN
https://www.linkedin.com/in/henry-royse-b737a686
Henry Royse
Business Analyst at Enterprise Solutions, LLC.
Nashville, TN
https://www.linkedin.com/in/katevictoriaaa
Kate Neal
Growth at BeReal
Nashville, TN
https://www.linkedin.com/in/zachary-frazier-128168a5
Zachary Frazier
Construction Project Manager Merryman-Farr Mechanical Contractor
Nashville Metropolitan Area
https://www.linkedin.com/in/tiffany-craig-a2015aa5
Tiffany Craig
Dispatcher at Merryman-Farr
Dickson, TN
Chelsea Castle
      
          



            
              
        
              
  

    
        I had the pleasure of working with Grace at CM Group. She was not only a joy to work with and always sure to make you laugh, she's a super-sharp writer who brings her best to everything she does. Grace's confidence mixed with her creativity and wit makes her a force to be reckoned with. She'd be a huge asset to any team.  Corinne Cordell
      
          



            
              
        
              
  

    
        Grace is a joy to work with and an expert in her field. She has the creative, technical and data-driven mindset that makes her an impactful marketing manager and a skillful business leader. She is truly a writing guru. She’s a great collaborator and I always enjoyed working on projects with Grace. Anyone would be be lucky to work with and have Grace on their team! 
Grace Miller
https://www.linkedin.com/in/grace-miller-29017383
Director, Retail Performance at Fendi North America, Inc.
Brooklyn, NY
Grace Miller
https://www.linkedin.com/in/grace-miller-27330b28
Director, Healthcare and Behavioral Sciences at University of California, San Diego Extension (retired).
San Diego County, CA
Grace Miller
https://au.linkedin.com/in/gracemillermarketing
Marketing | Digital + Social | Employment Brand
Sydney, NS
Grace Miller
https://www.linkedin.com/in/grace-miller-uva
Charlottesville, VA
Grace Miller
https://uk.linkedin.com/in/grace-miller-linked-in
Social Media Executive at Steven Bartlett
United Kingdom
https://media-exp1.licdn.com/dms/image/C5607AQG2RXcJKUHnlg/group-logo_image-shrink_92x92/0/1631007491510?e=1647687600&v=beta&t=AMq8HN1tmz28lt8AKPSfEavrEN9_ok4GtmEUJaFJ5HI
NFT Collectors
https://www.linkedin.com/groups/13932456
https://media-exp1.licdn.com/dms/image/C4E07AQHJXQ13pV0jUQ/group-logo_image-shrink_200x200/0/1631373818070?e=1647687600&v=beta&t=inSbRRmXTrZCgC5dVyr3ucm0ap9JvA9uI5s-TUydZxw
The Business of Fashion
https://www.linkedin.com/groups/1929343