Aleksandra Vinogradova
Head of the Merchandising Department at Votonia, Ltd
Head of the Merchandising Department – Votonia, Ltd
A Merchandising Department Manager with an entrepreneurial spirit and focus on driving sales growth through retail planning strategies, business analyses delivering results achieving commercial excellence.
Votonia, Ltd
Head of the Merchandising Department
Санкт-Петербург, Россия
Lenta
https://ru.linkedin.com/company/lenta
Merchandising Department Manager
• Creation of promotional products layout concept in Hypermarkets and Supermarkets, based on forecast data.
• Development of planograms for shopping malls using Space Planning and Data Manager software.
• Creation of new trade equipment specifications.
• Support for the new opening stores.
• Floorplanning of stores.
• Leading visual merchandising projects, as well as commercial projects in conjunction with other departments.
• Maintaining documents in an up-to-date state, adapting to trade changes, creating new standards.
• Development of new tools to optimize team workflows.

Initiatives and Achievements:
• Merchandising standards have been created for Supermarkets.
• A new process has been organized between merchandising and logistics departments. The risk of stores overstock was reduced.
• New documents have been developed: instructions, merchandising guides, tables and analytical reports in the Space Planning and Data Manager software.
• Implementation of visual merchandising projects: “Cozy Balcony” (July, 2019), “Pumpkin Festival” (October, 2019), “Symbol of the Year” (December, 2019)
• Participation in commercial projects: “Healthy Food” (2019), “Wine Island” (2019)
Санкт-Петербург, Россия
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Lenta
https://ru.linkedin.com/company/lenta
Merchandising Specialist, JDA system
• Assortment structure organization.
• Preparation and development of planograms for stores using Space Planning and Data Manager software.
• Monitoring and analyzing competitor's activities, retail environment.
• Analytical reports preparation (ABC / XYZ analysis, turnover, revenue, margin).
• Participation in commercial projects.

Initiatives and Achievements:
• New database of working documents has been developed in the Space Planning and Data Manager software. More than 25 tables have been created that allows quickly and efficiently production a large volume of planograms, including regional characteristics of stores. Planograms release has been arranged ahead of the main schedule.
• From per-category planograms to position-planograms has been implemented. 
• Participation in commercial projects: "Restaurant in your kitchen" (2016), "Asia" (2016),
• Implementation of the merchandising projects: "Standardization of the calculation in the categories of Fresh Food" (2015)
Saint Petersburg
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Lenta
https://ru.linkedin.com/company/lenta
Assistant Director
•	Conducting business analysis and preparing to report for Store Managers.
•	Providing information management support by maintaining SAP BW, LP, HRP databases and creating Excel files ensuring document flow management.
• Document database management.
• Administrative assistance.
Saint Petersburg
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College of Economics, Economics and Company Management
bachelor of economics
State Institution of Economics, Finance, Law and Technology
https://ru.linkedin.com/in/irena-frolova-373701169
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Naydenov Stanislav
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Бреда
Aleksandra Vinogradova
https://il.linkedin.com/in/aleksandra-vinogradova-b5b5a377
пенсионека CONSTELLATION LUCK
Израиль