amy abascal
VP of Marketing at Bridgit
vp marketing bridgit
've spent last two decade building repeatable , predictable pipe b2b company , focused primarily saas past ten year . growing business reason come work , growing people brings joy . thoughtful manager mentor , lead high performance global team across broad range timezones . proficiency nearly every aspect marketing stack , including demand gen , marketing automation , web , content , product channel . thrive pressure , beat deadline consistently over-deliver goal . specialty : saas startup marketing , team leadership , demand generation , mobile marketing , data-driven marketing , revenue marketing , marketing roi , digital marketing , nurture , marketing analytics , content strategy , inbound marketing , cro , web conversion marketing , marketing operation , marketing automation
Bridgit
https://www.linkedin.com/company/gobridgit
VP of Marketing
Bridgit is workforce intelligence for the construction industry.  Bridgit’s mission is simple – to help the construction industry maximize profits by taking a people-first approach. Workforce Intelligence from Bridgit transforms workforce data into actionable insights that inform an organization’s strategic and tactical business decisions.
https://media-exp1.licdn.com/dms/image/C4E0BAQGOjD4PPxeq3g/company-logo_100_100/0/1626096382608?e=1655942400&v=beta&t=RdjDzXNnUth3s7dA0aAU2qY2s2tNEYchCzfWw01ZNwk
Oracle
https://www.linkedin.com/company/oracle
Director of Global Digital Marketing, Oracle Construction and Engineering
The Construction and Engineering Business Unit includes SaaS products such as Primavera P6, Unifier, Aconex and Textura.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C560BAQG1QEQ426NXTw/company-logo_100_100/0/1634297700659?e=1655942400&v=beta&t=K5VWsE2Vp9gQ3NPbaBSqwlqvlUTfp3zTSQiANGIxDFU
Aconex
https://www.linkedin.com/company/aconex
Head of Online Marketing and Demand Generation
Aconex (acquired by Oracle) was a global, public SaaS construction tech company listed publicly on the Australian exchange.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFBuylGf4tjFg/company-logo_100_100/0/1636538863426?e=1655942400&v=beta&t=XEEJkB7kVsmbTIML4fyk8bHvJ_6boxn9JHOTRrfgFfE
FollowAnalytics
https://www.linkedin.com/company/bryjai
Head Of Marketing
FollowAnalytics was a Series-A SaaS mobile marketing startup focused helping luxury retail brands build engagement and customer lifetime value.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFztfuRbhMwKw/company-logo_100_100/0/1646681557759?e=1655942400&v=beta&t=XUh0xmY4jyqvQEsRjkug9hmna3x-qC3iVfP6tvxUltg
BrightFunnel
https://www.linkedin.com/company/brightfunnel
Head of Marketing - Founding Team Member
Brightfunnel was a Series-A SaaS startup who solved for closed-loop B2B multi-touch marketing attribution.
San Francisco
https://media-exp1.licdn.com/dms/image/C560BAQFdgzvs6Uo3bA/company-logo_100_100/0/1519872008730?e=1655942400&v=beta&t=_gfs4eVcVWuMfpYiF1ctMjHPhPRwCBnYhXhcaGSZ4yQ
Vida Web and Marketing
B2B Digital Marketing Consultant
San Francisco Bay Area
Demandbase
https://www.linkedin.com/company/demandbase
Director of Web Marketing
Demandbase is a prominent account-based marketing platform providing company-level recognition, in real time, for integration into analytics, content targeting, web forms and display advertising.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C560BAQEEcH_514oxrg/company-logo_100_100/0/1644316341066?e=1655942400&v=beta&t=WZYVqRlI0oCQXd68yuY-ZsS6WXOJvneAI4Hf9OwExJg
Jaspersoft
https://www.linkedin.com/company/tibco
Director Online Marketing
Jaspersoft was a late-stage San Francisco startup offering a commercial open source Business Intelligence suite.
https://media-exp1.licdn.com/dms/image/C560BAQEEx8idLahFkw/company-logo_100_100/0/1626224164853?e=1655942400&v=beta&t=vTO1g6jHxr5nc2px4czhCT8ch3qr2dOXrwdTHVNxhfs
GroundWork Open Source
https://www.linkedin.com/company/gwos
Sr. Manager Online Marketing/Web
https://media-exp1.licdn.com/dms/image/C560BAQHtmka9lFlA2w/company-logo_100_100/0/1567109605088?e=1655942400&v=beta&t=rm_892qwVLSvSf_eVi3VtxRtCW0-KOUvDmEkEpJ0G5o
GroundWork Open Source
https://www.linkedin.com/company/gwos
Online Marketing Manager
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C560BAQHtmka9lFlA2w/company-logo_100_100/0/1567109605088?e=1655942400&v=beta&t=rm_892qwVLSvSf_eVi3VtxRtCW0-KOUvDmEkEpJ0G5o
StartupBus
https://www.linkedin.com/company/startupbus
Buspreneur
As one of 12 participants on the inaugural Startup Bus, I joined a team to design, develop and pitch a startup while riding a bus from San Francisco to the Austin Texas SXSW festival.  

Equal parts boot camp and road trip, StartupBus is an annual competition designed to empower the tech community - challenging top tier talent to hop on a bus and conceive, build and launch a startup in just 5 days.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C510BAQGJeSREplX0og/company-logo_100_100/0/1519956790769?e=1655942400&v=beta&t=B9UjDsgoMqbPwT6v1YLrrD5Cl5vXgb9RoJsXzY_rQVM
various
Freelance Web Consultant
San Francisco Bay Area
VA Linux Systems
https://www.linkedin.com/company/va-linux-systems
Senior Manager, Product Support
San Francisco Bay Area
VA Linux Systems
https://www.linkedin.com/company/va-linux-systems
Webmaster/Web Production Manager
San Francisco Bay Area
Electronic Data Systems
https://www.linkedin.com/company/electronic-data-systems
Web Architect
https://media-exp1.licdn.com/dms/image/C4D0BAQEDlOQ089zYgw/company-logo_100_100/0/1519881457647?e=1655942400&v=beta&t=A71_ObcYD8hcBG8evQkKOZK1nMiF6ZIMBACA12eWZGA
CCON
Webmaster
Grover Beach, CA
WebMaxx
Webmaster
Sacramento, California Area
University of California, Davis
https://www.linkedin.com/school/uc-davis/
https://media-exp1.licdn.com/dms/image/C4E0BAQEBG25KNBwuCQ/company-logo_100_100/0/1616103040374?e=1655942400&v=beta&t=wGF4ahqBPV3rY-fKK5fOqmgl-QDf-4yvto9ysZ8HRO0
Arroyo Grande High School
NAWIC: National Association of Women in Construction
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Mobile Marketing Association
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Goodbye Doesn’t Mean Forever: How To Leverage Omnichannel Marketing For Re-Engagement
Adotas
Amy Abascal, Head of Marketing, Americas at FollowAnalytics, shares her insights on re-engagement and omnichannel marketing.
http://adotas.com/2017/03/goodbye-doesn’t-mean-forever-how-to-leverage-omnichannel-marketing-for-re-engagement/
Four Best Practices For Successfully Onboarding Mobile App Users
Mobile Marketing Watch
In the old days of software design, onboarding campaigns were considered a crutch to compensate for bad UX.  In some cases, the on-boarding workflow even interfered with your ability to use the application.  Anyone remember that talking paperclip in MS Office that always seemed to get in the way?  But mobile apps are a different beast.  Well thought out onboarding flows can be an essential tool to ensure user retention.
https://mobilemarketingwatch.com/four-best-practices-for-successfully-onboarding-mobile-app-users-70498/
5 Examples of Travel Apps with Amazing Personalized Experiences
Business 2 Community
http://www.business2community.com/mobile-apps/5-examples-travel-apps-amazing-personalized-experiences-01743255#gLkqH1TdZqf4yhYD.97
When Responsive Web is Not Enough: The Case for the Mobile App
Business 2 Community
http://www.business2community.com/mobile-apps/responsive-web-not-enough-case-native-app-01700211#EkDTjT2RjpT0eoM7.97
Civil Rights and Social Action
Oracle Pride Employee Network
Board of Directors, PR/Marcom Chair
As a member of the Board of Directors for Oracle's LGBTQ+/Allies employee resource group, I helped my colleagues drive change from within one of the biggest companies in the world.  Unfortunately, I left Oracle after 6 months into this role but I loved being a part of it.
Arts and Culture
Burning Man
https://www.linkedin.com/company/burning-man-project
Mailing List Coordinator
Administration of all Mailman email lists for the entire organization.
https://media-exp1.licdn.com/dms/image/C4D0BAQFKhhkuBM7PYg/company-logo_100_100/0/1578510087857?e=1655942400&v=beta&t=Z1M_an8T8OdcrWt2gAFb7H30RZgmILkq8ZHvHZ0zGCo
Arts and Culture
Grassfish Family Campout
Executive Director
I lead a team that organizes a weeklong "family" campout every Spring.  This includes a full calendar of activities, entertainment and live music, all external communications before, during and after the event, management of a mid-5-figure budget and all the loving details that go into putting smiles on the faces of around 150 people.
Health
Alsea Rural Health Clinic
Pro Bono Web Consultant
Helped a rural health clinic in Oregon build out their website and focus on recruiting new talent.  Included custom Wordpress theme, content creation and strategic planning
https://ca.linkedin.com/in/colin-dunn-83839a90
Colin Dunn
B2B Marketing | Content Creator | Project Management | Marketing Curious | Demand Generator
Waterloo, ON
https://ca.linkedin.com/in/srohi
Sahar R.
Marketing | Project Management | Events
Canada
https://www.linkedin.com/in/dustindevan
Dustin D.
CEO at Awair
San Francisco, CA
https://ca.linkedin.com/in/mallorie-brodie-b3885827
Mallorie Brodie
CEO & Co-Founder at Bridgit | Forbes 30 Under 30
Kitchener, ON
https://ca.linkedin.com/in/victoriabaskerville
Victoria Baskerville
People Partner at Bridgit
Kitchener, ON
https://www.linkedin.com/in/anbiyasaleem
Anbiya Saleem
Ecommerce Marketing Specialist
Greater Chicago Area
https://ca.linkedin.com/in/lauren-lake
Lauren Lake
COO & Co-Founder at Bridgit | Forbes 30 Under 30
Kitchener, ON
https://ca.linkedin.com/in/david-pimiskern
David Pimiskern
Customers & Partnerships at Bridgit
Toronto, ON
https://ca.linkedin.com/in/jasonfitzpatrick
Jason Fitzpatrick
Senior Vice President Of Sales at Bridgit
Toronto, ON
https://www.linkedin.com/in/calvinxchan
Calvin Chan
Senior Manager Marketing Operations at Outbrain
Oakland, CA
https://ca.linkedin.com/in/taracybulski
Tara Cybulski
Sales Manager at Bridgit | B2B SaaS Sales | Helping construction companies leverage cloud based technology
Waterloo, ON
https://ca.linkedin.com/in/michela--barbieri
Michela Barbieri
Talent Acquisition Specialist at Bridgit
Greater Toronto Area, Canada
https://ca.linkedin.com/in/paulnowosielski
Paul Nowosielski
Senior Account Executive at Bridgit | B2B SaaS Sales | 
Helping contractors manage their workforces more effectively
Hamilton, ON
https://ca.linkedin.com/in/daphnegorman
Daphne Gorman
Talent Acquisition Lead at Bridgit | We're hiring!
Greater Kitchener-Cambridge-Waterloo Metropolitan Area
https://www.linkedin.com/in/kellielee
Kellie Lee
A relationship builder with deep ties within the construction industry
Santa Barbara, CA
https://www.linkedin.com/in/jamesanne
Anne James
Sr. Manager Growth Marketing at Run:AI
Greater Boston
https://www.linkedin.com/in/swami-chaitanya
Swami Chaitanya
Founder at Swami Select
San Francisco Bay Area
https://www.linkedin.com/in/samiraddamine
Samir Addamine
CEO and co-founder absolutelabs.io
San Francisco, CA
https://www.linkedin.com/in/brandonbobkowski
Brandon Bobkowski
Director, Digital Marketing at Blackstone Audio
Boca Raton, FL
https://www.linkedin.com/in/bartons
Bart Ons
Sr. Director - Digital Experience Management, eCommerce and Web CX at Microsoft
Greater Seattle Area
Giselle Rodriguez
      
          



            
              
        
              
  

    
        Amy is simply a Marketing superstar and one of the brightest and most talented leaders I have had the pleasure to work with. I enjoyed working with her guidance for two years at Oracle and I was impressed with her passion for excellence, her creative and analytical intelligence, her boundless energy, and her dedication to building a world-class team. 

Amy is extremely smart and a natural leader - she leads with inspiration, consistently provides clear direction, and shares valuable performance feedback. She puts her heart into everything that she does, which shows in the high quality of her work. She was always happy to help and quite honestly, an exceptional human being and the best mentor you could ever ask for! Thanks to her management and approachable personality, I gained a lot of knowledge about paid media strategy and tactics, as well as useful leadership skills. 

I was also in awe of Amy’s ability to command a room in our virtual team meetings and how she was able to communicate complex information in easy-to-understand phrases —effortlessly. Likewise, I admire her ability to think critically about all sides of an issue and to approach each task or problem with intention and thoughtfulness. 

I am delighted I had the chance to learn so much from Amy - any team would be lucky to have her! Monica Vannozzi
      
          



            
              
        
              
  

    
        I had the pleasure to have Amy as my direct manager in Aconex and then Oracle and I loved working with her! 
She is an innovative and recognised leader: from day one in Aconex she left a mark and influenced decisions at higher level, moving the needle towards what an effective digital transformation journey should look like. She maintained the same influence in Oracle, where senior management relied on her and her team to revolutionise Oracle's digital presence in the engineering and construction sector. 

She gets things done: she strategically knows what to do, but she also knows how to achieve it. She is ROI driven, and  she has technical skills, as well as hands-on marketing knowledge and experience. This translates into efficiently setting targets, executing and achieving fantastic results (talking "doubles and triples" here!).

She is an amazing manager: Amy and I worked in different time zones (8 hours difference) and never experienced a communication issue. I always felt supported and empowered by Amy. She provides constructive feedback, she is direct and open, and a good listener. I could relate to her on a personal and professional level. In a period of change and uncertainty, like the acquisition of Aconex from Oracle, she successfully led the digital team (spread across multiple time zones) maintaining a positive attitude and keeping the team informed. This had a huge impact on the team's morale, and to being able to quickly adapt to the new culture, adopt new technologies and maintain a high-standard performance. 
Amy is "the best" and I would work with her again at any time!
Swinging into Freshworks Chennai with Beth Thompson like...
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Liked by Amy Abascal
Words of wisdom from women leading the construction industry...#wicweek2022
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Shared by Amy Abascal
With gratitude for all the wonderfully brilliant women in construction who paved the path for me so I could have a seat at the table and share my…
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Liked by Amy Abascal
Amy Abascal
https://www.linkedin.com/in/amy-abascal-89464
Pacifica, CA
Amy Abascal
https://mx.linkedin.com/in/amy-abascal-603114aa
Coordinador
Mexico
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Ad Age BtoB
https://www.linkedin.com/groups/152262
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End to End Web Developers
https://www.linkedin.com/groups/2204708
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B2B Conversion Optimization Network
https://www.linkedin.com/groups/142091
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eCommerce 2022 | Architects | Engineers | Developers | Consultants | Entrepreneurs | Experts
https://www.linkedin.com/groups/3765488
https://media-exp1.licdn.com/dms/image/C5107AQFP2p94O5sy3A/group-logo_image-shrink_200x200/0/1631428765146?e=1647687600&v=beta&t=gevy9HdzofUvt3JlFEaxGBlnDn55FvwiFKow2viiB-U
SilverStripe
https://www.linkedin.com/groups/80330
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Dreamforce and Salesforce event networking
https://www.linkedin.com/groups/8354546
https://media-exp1.licdn.com/dms/image/C5607AQFflyOcVRWTSA/group-logo_image-shrink_200x200/0/1631418155354?e=1647687600&v=beta&t=Ifj7BVFdesiEaSSSa-MiGBV_Vk3l-T21zvjI8aJ9Ftg
B2B Data-Driven Marketer Forum
https://www.linkedin.com/groups/6638058
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Web Marketing, a group for Marketing Professionals
https://www.linkedin.com/groups/5050270
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MarTech Community
https://www.linkedin.com/groups/8240103
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Mobile Marketing
https://www.linkedin.com/groups/112731
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Women In Wireless
https://www.linkedin.com/groups/2693746
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Community for Unix and Linux Employment Opportunities (Tech Q&A: community.unix.com)
https://www.linkedin.com/groups/42331
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Proactive Business Consultants
https://www.linkedin.com/groups/4167779
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Mobile Marketing - App, Development, Design, Web, Responsive, OS, Android, iOS
https://www.linkedin.com/groups/10311872