Aaron Huston
Metasearch Manager at InterContinental Hotels Group (IHG®)
Metasearch Manager at InterContinental Hotels Group (IHG®)
InterContinental Hotels Group (IHG®)
https://www.linkedin.com/company/ihghotels&resorts
Metasearch Manager
• Lead manager and strategist for metasearch across our various global teams as well as vendor partners 
• Manage metasearch budgets across Google, Bing, TripAdvisor, Kayak and Trivago in excess of $49M/year.
• Partner with multiple internal teams to run tests in order to improve performance.
Atlanta, GA
https://media-exp1.licdn.com/dms/image/C4D0BAQEgDhVKN5yfdA/company-logo_100_100/0/1625129454111?e=1655942400&v=beta&t=wISYUpbz-NFnVvjLVMYS-Degyc06LThZn9iW6gbhBRE
InterContinental Hotels Group (IHG®)
https://www.linkedin.com/company/ihghotels&resorts
Global Digital Marketing Manager
• Manage Metasearch program consisting of Google Hotel Price Ads (Hotel Ads), Kayak, TripAdvisor and Hipmunk.
• Trained the search support team in Manila on paid search basics, best practices, optimizations, etc.
• Lead monthly strategy sessions across multiple regional search teams.
• Developed and implemented new RLSA/Dynamic Retargeting strategy, including overall best practices.
• Counseled Brand Protection team on language for new contract agreements with OTA's and Independent Websites to help reduce the number of trademark violations.
Atlanta, GA
https://media-exp1.licdn.com/dms/image/C4D0BAQEgDhVKN5yfdA/company-logo_100_100/0/1625129454111?e=1655942400&v=beta&t=wISYUpbz-NFnVvjLVMYS-Degyc06LThZn9iW6gbhBRE
InterContinental Hotels Group (IHG®)
https://www.linkedin.com/company/ihghotels&resorts
Paid Search Specialist
• Took lead in rebuilding 2 upscale brand SEM accounts, which led to all accounts being restructured due to the overwhelming improvements in overall performance.
• Managed Dynamic Retargeting campaigns on the Google Display Network.
• Successfully pitched idea to run evergreen Content search ads by brand across GDN wherein campaigns performed to goal.
• Responsible for maximizing revenue while gaining efficiencies for paid search across IHG's upscale, midscale and extended stay brands that include Holiday Inn, InterContinental Hotels and Staybridge.
• Helped build strong relations with search support team in Manila.
Atlanta, GA
https://media-exp1.licdn.com/dms/image/C4D0BAQEgDhVKN5yfdA/company-logo_100_100/0/1625129454111?e=1655942400&v=beta&t=wISYUpbz-NFnVvjLVMYS-Degyc06LThZn9iW6gbhBRE
360i
https://www.linkedin.com/company/360i
Associate Media Manager
•  Exceed monthly client goals across travel and retail SEM accounts, as well as improve ROAS and revenue generated YoY.
•  Oversee complete campaign management across multiple accounts including strategy and lead on client calls.
•  Managed accounts with search budgets in excess of $5M/year.
•  Utilize SQL in order to pull data for reporting as well as to make keyword bid optimizations.
•  Ran successful Facebook campaign exceeding goals by approximately 80%.
•  Set up DART campaigns and traffic banner ads.
Atlanta, GA
https://media-exp1.licdn.com/dms/image/C4E0BAQFCaIZGQSbQhw/company-logo_100_100/0/1578346920105?e=1655942400&v=beta&t=MDTKdLBBCyG4t7PWrSF2afkjVBgLtsz6S78u2XIITVo
360i
https://www.linkedin.com/company/360i
Media Coordinator
•  Managed paid search campaigns, including bid optimizations, creative testing, and keyword builds while ensuring budgets were utilized in an efficient manner.
•  Responsible for running and proofing weekly and monthly reports.
https://media-exp1.licdn.com/dms/image/C4E0BAQFCaIZGQSbQhw/company-logo_100_100/0/1578346920105?e=1655942400&v=beta&t=MDTKdLBBCyG4t7PWrSF2afkjVBgLtsz6S78u2XIITVo
Group1201
Interactive Strategist
•  Promoted to reorganizing and directing all internet advertising strategies.
•  Responsible for increasing traffic to client’s websites as well as making updates to their sites.
•  Track and update paid websites’ banners and profile pages; increase the amount of quality applications sent to our AppVault database.
•  Oversee paid keyword searches and web analytics.
•  Discuss strategies, through the use of internet grading reports, for internet advertising with AE’s on a monthly basis.
•  Designed a set of reports to best judge the overall quality of a paid website.
Marketing and Management
Bachelor of Science
Indiana University-Purdue University at Indianapolis
https://www.linkedin.com/school/indiana-university%E2%80%93purdue-university-indianapolis/
https://media-exp1.licdn.com/dms/image/C4D0BAQHq7U6wXuv5Vw/company-logo_100_100/0/1519921995695?e=1655942400&v=beta&t=KwIXLj4CVhI6b1TVllviWs2WyRZMuinSP_9vAYQmpkg
Business Administration
Associate of Science
Vincennes University
https://www.linkedin.com/school/vincennes-university/
https://media-exp1.licdn.com/dms/image/C4E0BAQH-QDkEzhb74w/company-logo_100_100/0/1574416135800?e=1655942400&v=beta&t=bpi6U9mlWPaf-Bd-pOuSMlacADpho-gm0f5VIaF-uoc
https://www.linkedin.com/in/chadholsinger
Chad Holsinger
Discover | Stabilize | Build | Grow
Cincinnati, OH
https://www.linkedin.com/in/bradroberts
Bradley Roberts
Vice President Marketing at LendingPoint
Atlanta, GA
https://www.linkedin.com/in/josephcaiello
Joe Caiello
BizOps at FingerprintJS
Los Angeles, CA
https://uk.linkedin.com/in/arron-justice-a3052255
Arron Justice
Contract Manager at ManpowerGroup
Greater Norwich Area, United Kingdom
https://www.linkedin.com/in/lisa-scott-%E2%99%9B-a90a2091
Lisa Scott ♛
Corporate Account Manager at Signus Argentina
Fort Lauderdale, FL
https://www.linkedin.com/in/lisa-scott-43395547
Lisa Scott
Technical Manager at Cascade Pacific Pulp
Halsey, OR
https://uk.linkedin.com/in/arronjustice
Arron Justice
Regional Operations Manager at Adecco
United Kingdom
https://ca.linkedin.com/in/lisa-scott-3922b45
Lisa Scott
Certified Executive Business/Life Coach at Scott & Associates Consulting Group
Burlington, ON
https://uk.linkedin.com/in/lisa-scott-77a86731
Lisa Scott
Resourcing Partner at Capita
Reading
https://www.linkedin.com/in/lisajscott
Lisa Scott
Sr. Talent Acquisition Specialist
New York City Metropolitan Area
https://www.linkedin.com/in/brad-kimmel-2645a613
Brad Kimmel
Marketer focused on growing new businesses & products
Atlanta, GA
https://www.linkedin.com/in/sophia-boyd
Sophia Boyd
Sr. Executive Assistant
Atlanta, GA
https://www.linkedin.com/in/mmell00
Mara Mello
Onboarding Operational Consultant
Atlanta Metropolitan Area
https://www.linkedin.com/in/eantal
Elliott Antal
Senior Digital Marketing Manager at Ekos
Charlotte Metro
https://www.linkedin.com/in/scott-von-rueden-7838764
Scott Von Rueden
Media Manager at American Family Insurance
Madison, WI
https://www.linkedin.com/in/corey-feeney
Corey Feeney
Client Success Director, Search
New York City Metropolitan Area
https://www.linkedin.com/in/nizinsky
Brian Nizinsky
Digital Marketing Manager at Paychex | Advisory Board Member
Penfield, NY
https://www.linkedin.com/in/nickjameskoutsopoulos
Nick Koutsopoulos
Media and Digital Strategy Leader | Adventure Seeker | Husband | Father
Glastonbury, CT
William Perkins
      
          



            
              
        
              
  

    
        Aaron has always been a fast learner, hard worker and independent. He's an asset to any company that is lucky enough to hire him. One of Aaron's greatest assets is his determination to ensure the job is done and done well. If you hand something over to Aaron, there's no doubt it will be done well and in a timely manner, while requiring no direct supervision.
Two years ago, I left my desk at #CNN, leaving all my personal stuff, not knowing that I will not be going back, ever. (CNN sold that building). I…
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I'm thrilled to announce that next week I'll be starting in my new role as Director of SEO at CoStar Group for Apartments.com. I'm moving from…
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I'm excited about this great new adventure with iSeatz! Thank you for the warm welcome. I can already see why this company ranks so highly as one of…
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Aaron Huston
https://www.linkedin.com/in/aaron-huston-a814b5
Concord, CA
Aaron Huston
https://www.linkedin.com/in/aaron-huston-257021188
Program Coordinator at The Cadmus Group
Portland, Oregon Metropolitan Area
Aaron Huston
https://www.linkedin.com/in/aaron-huston-40482b65
Master Technician at Ingersoll Rand Industrial Technologies
Springfield, MO
Aaron Huston
https://au.linkedin.com/in/aaron-huston-0bb7ba120
Manager at Welders Mart / GAS ina FLASH
Townsville, QL