Andrew Allender
Digital Marketing Strategist at Insight
Expert in Marketing Automation and MarTech, formulating and implementing advertising and marketing tactics, and collaborating with cross-functional teams.
Throughout my career, I have attained comprehensive digital marketing and media management experience with a proven track record of adding value. I am skilled in developing, evaluating, and maintaining digital marketing strategies and procedures compliant with business objectives. I have repeated success in deploying MarTech tools to operationalize marketing tasks and processes. I am known for developing and implementing digital marketing campaigns by collaborating with marketing teams. I have remarkable efficiency in executing, maintaining, and optimizing digital marketing efforts in a  myriad of channels. My educational background also supports my professional career as I am credited with a Bachelor of Science in Business Administration.
Insight
https://www.linkedin.com/company/insight
Digital Marketing Strategist
Ø    Major Responsibilities
Formulates and executes constructive digital marketing strategies to enhance business productivity for Insight's supply chain optimization and connected workforce business units. Improved customer journey through marketing funnel by using several digital channels. Develops and facilitates integrated campaign strategy in collaboration with cross-functional marketing team.
Ø    Key Deliverables
• Improves engagements with current clients and prospects in all stages of buyers' journey by executing multi-step email nurture and drip campaigns via Marketo.
• Brings efficiency in automated marketing programs by decreasing time to launch new segments of existing campaigns / marketing motions.
• Improves workflow and reduces time tables for existing processes.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Insight
https://www.linkedin.com/company/insight
Senior Digital Marketing Specialist, Microsoft
Ø    Major Responsibilities
Developed and applied digital marketing plan with a focus on improving Microsoft business within Insight. Planned and executed Microsoft campaigns by collaborating with Microsoft marketing team and internal marketing team. Implemented, maintained, and optimized digital marketing efforts for various channels encompassing Paid Social Advertising, Search Engine Marketing, Programmatic Advertising, Email, and Personalized On-site Advertising.
Ø    Key Deliverables
• Raised funding from Microsoft for fully automated marketing for Microsoft services and solutions.
• Formulated reporting and analytics for Microsoft campaigns to drive better outcomes.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Insight
https://www.linkedin.com/company/insight
Digital Media Specialist
Ø    Major Responsibilities
Executed and directed partner campaigns, while serving as a part of the first dedicated digital media team at Insight. Planned, administered, and optimized campaigns running in Adwords, Basis DSP, Facebook, LinkedIn, and other media vendors. Boosted exceptional growth in target KPIs for company and its partners comprising Apple, Microsoft, Intel, Dell, Lenovo, HP, HPE, and Adobe.
Ø    Key Deliverables
• Introduced new tools into the digital marketing stack and developed new skills focusing on Paid Media.
• Attained funding from Partners such as Apple, Dell, and HP by cooperating with partner managers.
• Delivered strategic results in programmatic and paid social spaces for a variety of partners.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Insight
https://www.linkedin.com/company/insight
Digital Marketing Specialist
Ø    Major Responsibilities
Formulated and oversaw marketing automation flows and campaigns through Marketo. Organized, supervised, and maintained unified digital marketing campaigns by creating emails and landing pages. Implemented digital media tactics and policies to recognize and praise higher-level campaign goals. Provided unparalleled performance and demonstrated excellent revenue growth for Insight's partners by collaborating with content writers, predictive marketing analysts, campaigns specialists, and project managers.
Ø    Key Deliverables
• Developed fully automated program to run based on website activity.
• Established more effective working processes to ensure timely and effective internal and partner marketing efforts.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Odysseyware
https://www.linkedin.com/company/odysseyware-inc-
Digital Marketing Specialist
- Established Silverpop account and managed all marketing data including imports
- Charged with design, implementation and evaluation of email marketing campaigns; including the creation of landing pages in Drupal CMS
- Managed social media pages, including Facebook, Twitter, and Linkedin
- Assisted in the development of a marketing automation plan using Silverpop API and Drupal
- Worked closely with sales representatives and management to assist sales in national efforts in multiple focus area within the K-12 online education industry
https://media-exp1.licdn.com/dms/image/C560BAQEynH6u_N__ZA/company-logo_100_100/0/1635891095274?e=1655942400&v=beta&t=d8460mdWyiUZuvivT51Sn9B9dTTOCYoJ1eL8VSRt4dk
Ethology
https://www.linkedin.com/company/ethology
Paid Media Intern
- Assisted in the creation and maintenance of client reports for the Display Media Department
- Managed clients’ campaigns in both Adroll and Doubleclick 
- Created new Facebook ads for the Facebook Exchange Program in Adroll
- Performed keyword research in Adwords and utilized Adwords Editor to add relevant keywords to the correct campaigns and ad groups
https://media-exp1.licdn.com/dms/image/C510BAQE8K5ZaDDpgXg/company-logo_100_100/0/1519871823885?e=1655942400&v=beta&t=ntHsMB17DsbFLmPMTUmRl6JRiU0aUQn58Duhw4m1TcI
Manifestation Technology
https://www.linkedin.com/company/real-manifestation-llc
Marketing Associate
- Worked closely with clients on design of website and email marketing strategy
- Created web pages and content according to client’s specifications
- Designed and implemented clients’ email marketing campaigns through a variety of programs including Aweber, iContact, and Constant Contact
- Integrated Infusionsoft into existing operations as an E-commerce and CRM solution
https://media-exp1.licdn.com/dms/image/C4E0BAQH9ueUQbmTNrw/company-logo_100_100/0/1519903253943?e=1655942400&v=beta&t=G5l9LGAvOoNmlcpp4z5MjuwuOfG2z6qtLLAiXmT40nc
Inview communications
Blog Content Writer
- Ran the Phoenix PR blog, a PR industry blog for the Phoenix, Arizona area
- Wrote articles pertaining to the PR industry on a variety of topics
- Made posts about different PR events, award ceremonies, and lectures happening in the Phoenix area
The Jar Group
https://www.linkedin.com/company/the-jar-group_2
Content Writer
- Created content for clients’ websites, including Dollar Rent-a-Car, on a wide variety of topics
- Researched the use of keywords to increase monthly search numbers and incorporated those keywords into content
- Communicated closely with upper management about content creation and keyword usage
- Adhered to strict deadlines concerning content deadlines
https://media-exp1.licdn.com/dms/image/C510BAQHKlMAcvKXl_Q/company-logo_100_100/0/1519944246832?e=1655942400&v=beta&t=zDL4d3xqHRnggzAlg_6jGWQmuZqanJBvA-RI602nLaQ
Marketing
Bachelor of Business Administration (BBA)
University of Arizona
https://www.linkedin.com/school/uarizona/
https://media-exp1.licdn.com/dms/image/C560BAQE14g3Bkn8dTQ/company-logo_100_100/0/1614987713189?e=1655942400&v=beta&t=dd8alxoBlnoNS6dzWF75ZFtOgmC4ovh8z11N6Y43A68
Emerging Leaders Institute
Phi Delta Theta
Eagle Scout Award
Boy Scouts of America
Wildcat Macbook Scholarship
University of Arizona
https://www.linkedin.com/groups/7037470
ABM Certification: Advanced
N/A
www.linkedin.com
Demandbase
Marketo Certified Associate
Marketo
https://www.linkedin.com/in/joelcarter
Joel Carter, MBA
Digital Marketing Strategist at Insight
Phoenix, AZ
https://www.linkedin.com/in/sarahesudduth
Sarah Sudduth
Digital Marketing & Operations Manager, Tech Campaigns at Insight
Greater Phoenix Area
https://www.linkedin.com/in/katielahman
Katie Lahman
GTM Strategy | B2B Demand Gen | Digital Marketing
Chandler, AZ
https://www.linkedin.com/in/rachel-howard-bbb06147
Rachel Howard
Director of Global Brand and Communications
Tempe, AZ
https://www.linkedin.com/in/cristine-maia-hatch-65aa0652
Cristine Maia Hatch
Creative Designer at Insight
Gilbert, AZ
https://www.linkedin.com/in/richard-rieves-a2502489
Richard Rieves
Paid Media Specialist at Insight
Chandler, AZ
https://www.linkedin.com/in/abrarkhandoker
Abrar K.
Digital marketer. Strategy builder. Data visualizer.
Austin, TX
https://www.linkedin.com/in/amyprotexter
Amy Protexter
I challenge the status quo to build brands customers want to do business with and cultures that employees want to be part of.
Scottsdale, AZ
https://www.linkedin.com/in/courtney-wood-57716944
Courtney Wood
Marketing Manager, Cloud & Data Center Transformation
Phoenix, AZ
https://www.linkedin.com/in/kirstenharmonychan
Kirsten Chan
Digital Creative Specialist at Insight
Greater Phoenix Area
https://www.linkedin.com/in/ivette1
Ivette F.
AVP, Paid Social Manager at Synchrony Financial
Orlando, FL
https://ph.linkedin.com/in/maybellevitto
Maybelle Vitto
Digital Specialist at Insight
Manila
https://pa.linkedin.com/in/joseigroman
Jose Ignacio Roman
Digital Communications Specialist. I help you applying the best of Content Marketing and Customer Service Through Social Media | SEO writing | Inbound Marketing | Content Curator | Journalism | Digital Marketing
Panamá District
https://www.linkedin.com/in/bensonmui
Benson Mui
Digital Marketing Strategist at JF Skyline | Linkedin Optimization | Lead Generator | Customized Marketing Strategies | SEO Hacker | Review Management | Holistic Marketing | Call Now: (347)927-0689
New York, NY
https://www.linkedin.com/in/badgehelp
Jim Denlinger
Digital Marketing Strategist
Las Vegas, NV
https://www.linkedin.com/in/matthewdahly
Matthew Dahly
Digital Marketing Strategist | Paid Media (Planner/Buyer)
Greater Minneapolis-St. Paul Area
https://www.linkedin.com/in/antoinettemendoza
Antoinette Mendoza
Senior Director of Digital and Media Strategy at Hispanic Communications Network
Miami, FL
https://www.linkedin.com/in/caseysmcclure
Dr. Casey S. McClure
Digital Marketing Strategist | SEO | Lead Generation | Speaker | Composer | Musician
Dallas-Fort Worth Metroplex
https://www.linkedin.com/in/jacobpeck
Jacob L Peck
Senior Digital Marketing Strategist at SEO Web Mechanics
Montclair, NJ
Elizabeth Burkhardt
      
          



            
              
        
              
  

    
        Andrew is a fantastic combination of personable, innovative, and technically skilled.  As a marketer, he brings the ability to match tactics, messaging and targets to optimize outreach.  He is also exceptionally skilled with people and has a no nonsense, business centric vendor management approach that brings results and maximizes resources.  Truly a delight to work with him.
Andrew Allender
https://www.linkedin.com/in/andrewcallender
CMC Process Engineer - Metrology Specialist  at GE Aviation
Asheville, NC
Andrew Allender
https://ca.linkedin.com/in/andrew-allender-96b77215a
Inside Sales
Hamilton, ON
Andrew Allender
https://www.linkedin.com/in/andrew-allender-b12414203
--
Houston, TX
Andrew Allender
https://www.linkedin.com/in/andrewallender
GVP, Data Analytics & Operations at Basis Technologies
Fort Worth, TX