Angela DeYoung
Senior Marketing Specialist at Western Michigan University
Marketing leader aiming to cultivate opportunities through digital and inbound methodologies.
Energetic leader with extensive experience across digital and inbound marketing. Deep understanding of lead generation, marketing operations, and content development. Innovative problem-solver overseeing marketing department efforts, event promotion, website management, SEO, email marketing, and more.
Western Michigan University
https://www.linkedin.com/company/westernmichu
Senior Marketing Specialist
• Develops and implements marketing, promotion, and communication strategies for the Haworth College of Business Alumni Relations and Marketing department.
• Directs production of promotional material, including engagement and oversight of designers, writers, and photographers.
• Writes and proofs marketing copy, including promotional material, press releases, web, and social media content, ensuring compliance with institutional communication, branding, and marketing standards.
• Trains and supervises interns to foster growth and professional experience among WMU students.
Kalamazoo, Michigan
https://media-exp1.licdn.com/dms/image/C560BAQE9-K9PnQclIg/company-logo_100_100/0/1633032392527?e=1655942400&v=beta&t=WUCew6RSq20EpXh3VOBnHHonH5dnXaJcuII1HZpQSsc
Western Michigan University
https://www.linkedin.com/company/westernmichu
Marketing Specialist
• Gained trust among 130,000 email subscribers, raising the average email open rate from 9% to 30% in less than 12 months. 
• Protected end-user experiences by implementing segmentation, personalization, and optimizing email send times to ensure subscribers receive messages at the right time.
• Designed and executed personalized email marketing campaigns within Salesforce Marketing Cloud using journeys, dynamic content, and A/B testing. 
• Assembled and analyzed data across email, website, and social media platforms to ensure high ROI and strong strategic marketing decisions.
Kalamazoo, Michigan
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AMA Southwest Michigan
https://www.linkedin.com/company/ama-southwest-michigan
Board of Directors, Communications
AMA Southwest Michigan is a professional chapter of the American Marketing Association serving marketing professionals, educators, and businesses. Our membership consists of marketing professionals, educators, and business community members in Southwest Michigan, including Kalamazoo, Calhoun, Van Buren, St. Joseph, Allegan, Barry, Branch, and Eaton counties.
Kalamazoo, Michigan Area
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BlueGranite
https://www.linkedin.com/company/bluegranite
Inbound Marketing Coordinator
• Generated 13x more revenue through social media, webinars, events, and email promotion as a result of the production of relevant content.
• Built and managed an 8-week revolving content calendar with 50 contributors, attracting a qualified audience to the website and ensuring the correct messaging was shared to high-scoring leads to further sales growth.
• Lead company OKR development and ambassador program to encourage rapid goal progression and organizational growth.
• Optimized marketing automation and lead nurturing through the development of email messaging, blogs, webinars, eBooks, whitepapers, and solution briefs.
• Created and maintained report metrics on inbound marketing and business development activities, continuously assessing effectiveness and impact.
Kalamazoo, Michigan
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SalesPage Technologies
https://www.linkedin.com/company/salespage-technologies
Sales & Marketing Associate
• Assisted in researching, writing, designing, and deploying content for a wide variety of channels including marketing collateral, blog, e-mail blasts, social media, and sales presentations
• Organized marketing campaigns targeted at senior executives within financial asset management companies across the country
• Conducted market research in order to better concentrate sales efforts
• Coordinated tradeshows, webinars, and client roundtable events while maintaining the marketing budget
• Monitored and summarized business development, social media, and website activity by generating and sharing weekly reports with the sales and marketing team
Kalamazoo, Michigan Area
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StructureTec Group
https://www.linkedin.com/company/structuretec-corporation
Client Relations Specialist - Healthcare
• Developed proposals, contracts, and client relationships in order to cultivate new business opportunities
• Supported corporate marketing objectives through cold calling, appointment setting, introductory sales meetings, and sample report presentations
• Set up and managed trade show booths in addition to other various sales and marketing projects as needs arose
• Propagated and distributed marketing collateral to potential prospects and leads
• Worked to meet and exceed yearly contract goals
Kalamazoo, Michigan Area
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StructureTec Group
https://www.linkedin.com/company/structuretec-corporation
Business Development Intern
• Set up introductory appointments for Client Relations Managers and assisted throughout the sales process by providing background information on potential clients and prequalifying leads
• Researched and prepared national account contact information for Client Relations Managers
• Called upon various companies to invite to occasional webinars and forums which in turn boosted sales and awareness of the brand 
• Continuously updated and maintained the database system in order to better serve senior sales team members
Kalamazoo, Michigan Area
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Marketing Concentration
Master of Business Administration - MBA
Western Michigan University
https://www.linkedin.com/school/westernmichu/
https://media-exp1.licdn.com/dms/image/C560BAQE9-K9PnQclIg/company-logo_100_100/0/1633032392527?e=1655942400&v=beta&t=WUCew6RSq20EpXh3VOBnHHonH5dnXaJcuII1HZpQSsc
Major: Sales and Business Marketing | Minors: Economics & Business
Bachelor’s Degree
Western Michigan University
https://www.linkedin.com/school/westernmichu/
https://media-exp1.licdn.com/dms/image/C560BAQE9-K9PnQclIg/company-logo_100_100/0/1633032392527?e=1655942400&v=beta&t=WUCew6RSq20EpXh3VOBnHHonH5dnXaJcuII1HZpQSsc
American Marketing Association - Southwest Michigan Chapter
Member & Programming Committee Volunteer
AMA Southwest Michigan is a professional chapter of the American Marketing Association, one of the largest marketing associations in the world with more than 30,000 members. AMA Southwest Michigan membership consists of marketing professionals, marketing educators, and business community members in Southwest Michigan.
Lean Six Sigma Yellow Belt (ICYB)
Western Michigan University
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/23-3591518-1531756328541.png
HubSpot Inbound Marketing Certification
hubspot-academy.s3.amazonaws.com
HubSpot Academy
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HubSpot Marketing Software Certification
hubspot-academy.s3.amazonaws.com
HubSpot Academy
https://www.linkedin.com/in/colbyford
Colby T. Ford
Cloud AI and Genomics Architect | [☁️∧🧬]
Charlotte, NC
https://www.linkedin.com/in/anaklackle
Ana Klackle Evans
Channel Marketing Manager at SalesPage Technologies
Plainwell, MI
https://www.linkedin.com/in/eglent-begaj-50a2b0205
Eglent Begaj
Finance Student at Western Michigan University - Haworth College of Business
Kalamazoo, MI
https://www.linkedin.com/in/mercedes-bennett-86187886
Mercedes Bennett
Health, Wellness and Fitness Professional
Mattawan, MI
https://www.linkedin.com/in/jess-cook
Jess Cook
Graphic Design Specialist at Otsego District Public Library
Otsego, MI
https://www.linkedin.com/in/intotheliminal
Ana Evans
Power of XYZ is a modern media company that focuses primarily on providing services to clients within the Empowerment Self-Defense and violence prevention communities.
Denver Metropolitan Area
https://www.linkedin.com/in/madelinemikkelson
Madeline Mikkelson
Wardrobe PA at Starz Entertainment
Los Angeles, CA
https://www.linkedin.com/in/hannahpolack
Hannah Polack
Script Coordinator at Netflix
Glendale, CA
https://www.linkedin.com/in/amandambyrne1
Amanda Byrne
Western Michigan University
Tecumseh, MI
https://www.linkedin.com/in/makenna-grezlik1
Makenna Grezlik
Student at Western Michigan University - Haworth College of Business - Personal Financial Planning
Kalamazoo, MI
https://www.linkedin.com/in/reillymoore12
Reilly Moore
Accounting Student at Western Michigan University
Kalamazoo, MI
https://www.linkedin.com/in/ana-michelle-ayala-perez
Ana Michelle Ayala Perez
Digital Marketing & eCommerce Student | WMU - Haworth College of Business
United States
https://www.linkedin.com/in/alana-silva-cacdac-ba3b5118a
Alana Silva-Cacdac
Laboratory Research Assistant at Carnegie Mellon University
Greater Pittsburgh Region
https://www.linkedin.com/in/cassandra-herman
Cassandra Herman
Finance Major at Western Michigan University - Haworth College of Business, Class of 2022
Kalamazoo, MI
https://www.linkedin.com/in/dawson-zabawa
Dawson Zabawa
Graduated Sales Student | December of 2021
Greater Kalamazoo Area
https://www.linkedin.com/in/meeti-purani
Meeti Purani
Policy | Data | Finance | Solutions
New York, NY
https://www.linkedin.com/in/masoneverett
Mason Everett
Partner at Southwest Michigan First
Kalamazoo, MI
https://www.linkedin.com/in/lilliehuhndorf
Lillie Huhndorf
Regional Director of Sales & Market Development
Davenport, IA
https://www.linkedin.com/in/nicole-miller911
Nicole Miller
Aftermarket Products Marketing Co-Op
United States
https://www.linkedin.com/in/abigail-jaqua
Abigail Jaqua
Real Estate Agent at Shorewest Realtors
Greater Milwaukee
Jim Bennett
      
          



            
              
        
              
  

    
        I have worked with Angela for three years.  During this time I have seen her organize our marketing and brand leadership efforts by improving our blog posting cadence and messaging, coordinating blog authors, ensuring our website has the right messaging, and getting an inbound marketing strategy and program put in place.  Before Angela came our blog was disorganized and didn't have a consistent message; Angela has dramatically improved this.  When our blog contributors need advice or assistance with content organization, Angela is the go-to person.  Angela has improved the messaging and content on our website to focus on the correct audience and improve interactivity with our team.  By using Hubspot - which she knows inside and out, and other tools, she leads our inbound marketing initiative.  She plays a vital role in all aspects of marketing and brand management in our company. Colby T. Ford
      
          



            
              
        
              
  

    
        Angela is a skilled marketer with many great talents. At our company, she not only manages the website content, but plays a role in handing leads as well. She and I collaborate on new services and the marketing material for them. From writing to designing, Angela always has creative ideas for reaching customers through a variety of means. In addition, Angela is highly adept at using platforms such as Hubspot to effectively reach our customers and technical jargon has become second nature for her from working at a cloud solutions consulting company. Angela is your one-stop shop for all things marketing and is definitely a great asset to have in your company.
Angela DeYoung
https://www.linkedin.com/in/angela-deyoung-5913102a
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United States
Angela DeYoung
https://www.linkedin.com/in/angeladeyoung
Interior Designer, Author, Speaker
Franklin, TN
Angela DeYoung
https://www.linkedin.com/in/angela-deyoung-2268521aa
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Cincinnati, OH
Angela DeYoung
https://www.linkedin.com/in/angela-deyoung-8198a81a9
Teacher at SPRINGDALE PUBLIC SCHOOLS
Rogers, AR