Alexander Webb
Content Strategist at Meta
Content Strategist at Meta
I’m an experienced content strategist that creates language and design architectures to secure trust and engagement with brands and consumers. I’m an advocate for inclusion of audiences and a staunch believer that words matter. I’m passionate about mentoring, working on complex problems, building zero-to-one systems and enabling opportunities for others in my community. 
Lover of voxel art, esports, and my two cats.
Meta
https://www.linkedin.com/company/meta
Content Strategist
Notable projects and metrics include:
 - Leading Help Center strategy for Ray-Ban Stories.
 - Led the content strategy and information architecture redesign for the Oculus Help Center.
    - This work increased helpfulness and impressions by 30% and increased overall engagement with content by 512%.
 - Current lead for Horizon Worlds educational content, supporting all of our creators and explorers.
 - Actively managing over 600 CMS objects for the Oculus help center.
      - Averaging over 1.5M impressions per month.
 - Crafting and publishing monthly release notes for Oculus that celebrate new features being released.
 - Monthly insights reports provided to product teams that highlight successes and opportunities within our content.
Menlo Park, CA
https://media-exp1.licdn.com/dms/image/C4E0BAQFdNatYGiBelg/company-logo_100_100/0/1636138753911?e=1655942400&v=beta&t=iII2Ir6i3VLBquR9oU7teq0NeAN4MJ94Ul_MfQsBXlA
Facebook
https://www.linkedin.com/company/facebook
Enterprise Support Tech
- Created and supported first-ever internal knowledge base to be used by techs for troubleshooting guidance and standards.
 - Led a youth engagement program that taught high school students in the community how to build computers and troubleshoot hardware at a professional level.
Menlo Park, California
https://media-exp1.licdn.com/dms/image/C4E0BAQHi-wrXiQcbxw/company-logo_100_100/0/1635988509026?e=1655942400&v=beta&t=Ckz3JQlXnoxQCf35l5zZ27IpbQiMJbSfw-a43e6-O2I
Apple
https://www.linkedin.com/company/apple
Genius
New York, New York
https://media-exp1.licdn.com/dms/image/C560BAQHdAaarsO-eyA/company-logo_100_100/0/1595530301220?e=1655942400&v=beta&t=lXP662hMk1zfbIVzKnghCZiIqJ7XeePPO8E-MoT5fWQ
Zia Records
https://www.linkedin.com/company/zia-records
Store Manager
Tucson, Arizona Area
https://media-exp1.licdn.com/dms/image/C560BAQEj9mKSswCnKw/company-logo_100_100/0/1519875086231?e=1655942400&v=beta&t=WPISBxZqXU5JUAAktGqiunIO62i3eznjOIIPqpCTPng
https://www.linkedin.com/in/callanmathis
Callan Mathis
Content Strategist at Meta
New York City Metropolitan Area
https://www.linkedin.com/in/leslie-lee7777
Leslie Lee
Content Designer at Meta
San Jose, CA
https://www.linkedin.com/in/stephanieduffy15
Stephanie Duffy
Content Strategist at Meta
New York City Metropolitan Area
https://www.linkedin.com/in/clairepmtw
Claire Wang
Content Strategist at Meta
Greater Seattle Area
https://www.linkedin.com/in/arorp
Priyanka A.
Content Strategist at WhatsApp Inc.
Mountain View, CA
https://www.linkedin.com/in/diegocagara
Diego Cagara
Content Strategist at Meta
San Francisco, CA
https://www.linkedin.com/in/nathaliavs
Nathalia Vargas Sanchez
Content Strategist at Meta
Washington DC-Baltimore Area
https://www.linkedin.com/in/tarahaniffa
Tara Haniffa
Content Strategist, Google Brand Studio
San Francisco Bay Area
https://uk.linkedin.com/in/ljmoysbristolfenchgrad
Lucy Moys
Content Strategist at Meta
Wandsworth
https://www.linkedin.com/in/claire-dantine-7473b580
Claire Dantine
Content Strategist
San Francisco Bay Area
https://www.linkedin.com/in/donniewoolsey
Donnie Woolsey
Content Strategist at Meta
San Jose, CA
https://www.linkedin.com/in/amy-jones-203a3510
Amy Jones
Manager at Metabolic Research Center
Fayetteville, AR
https://www.linkedin.com/in/alexisbiggerstaff
Alexis Biggerstaff
Social Media Manager at Tongass Trading Company
Ketchikan, AK
https://www.linkedin.com/in/jenalyn-arriola-114373141
Jenalyn Arriola
Point of Sale Director  at Tongass Trading Company
Ketchikan, AK
https://www.linkedin.com/in/amy-thatcher-272a9b47
Amy Thatcher
Social Media Coordinator at Best Friends Animal Society
Kanab, UT
https://www.linkedin.com/in/emily-straubel
Emily Straubel
Content Designer @ Facebook Reality Labs
San Francisco Bay Area
https://www.linkedin.com/in/chrisyates3
Chris Yates
Senior Lead Content Strategist at AT&T
Dallas-Fort Worth Metroplex
https://www.linkedin.com/in/avitalandrews
Avital Andrews
Writer, editor, content strategist
San Francisco Bay Area
https://www.linkedin.com/in/manoukakopyan
Manouk Akopyan
Content Director, Manager, Creator, Producer, Strategist, Journalist, Writer, Editor, Broadcast Reporter
Los Angeles Metropolitan Area
https://www.linkedin.com/in/liamcarnahan
Liam Carnahan
🧠 Content Strategist 📈SEO Expert ✍️SEO Copywriter ✒️Writer & Editor
Boston, MA
Happy first business day of 2022.Make this the year you- Set healthy work boundaries.- Ask your boss for what you need.- Pitch your own career…
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