barbara llarena
Public Relations Consultant at AAHSOME Communications | Results-Oriented Public Relations
results-oriented public relation consultant
worked many local national technology companes , also experience launching international company u.s. market , including company finland , hong kong , israel , sweden united kingdom . understand take get international company recognized u.s. enjoy working people different culture . work experience span gamut start-ups fortune 500 company cisco consulting giant , mckinsey company . working agency corporate pr side ha helped better understand client goal company achieve market leadership . knowledge technology includes business-to-business business-to-consumer sector . expertise enterprise technology , deep experience online collaboration , software virtualization cloud computing . contact 're ready achieve `` aahsome '' result . 've worked company following industry : collaboration software ( saas ) content management human resource ip address management management management consultant marketing automation online service software defined networking startup storage utility computing virtualization software voice ip
AAHSOME Communications | Results-Oriented Public Relations
https://www.linkedin.com/company/aahsome-communications
Public Relations Consultant
For more than 20 years, I have worked in the the public relations and high-tech industries and currently serve as an independent PR consultant. I have successfully launched startups at the prestigious launch show DEMO and other technology conferences. 

I've also created and implemented strategic public relations and social media programs for startups and public companies and helped companies with defining their positioning and messaging.

Some of the companies I've worked for include, AppSense, 3PAR, Cisco Systems, FusionLayer, iMeet Central, McKinsey & Company and more.

In addition, I've developed and executed product launches for high-tech startups, conducted perceptual audits to determine customer and prospect opinions to create proper positioning, wrote and distributed press releases and secured media briefings with top tier media and industry analysts.

As an account lead, I managed client accounts and educated the media and the market about new and little understood technology. I also served as the public relations contact for a major technology show.

I thrive in developing strategies that will take these companies to the next level, and I'm passionate about technology, working on both the business-to-business and business-to-consumer sectors.

Some of the industries I've worked in include:
Collaboration
Content Management
Desktop-as-a-Service
Human Resources
IP Address Management
IT Management
Management Consulting
Marketing Automation
Software-as-a-Service
Software Defined Networking
Storage
Utility Computing
Virtualization
Voice over IP
San Francisco Bay Area
Rocket Science
Account Director
Managed public relations programs for B2B technology companies including: 
-analyst relations
-media relations
-customer relations
-tradeshow support
-direct mail campaigns
Horn Group
https://www.linkedin.com/company/horn-group
Account Executive
Managed public relations programs for startup technology companies and management consultant firm McKinsey & Company.
San Francisco
https://media-exp1.licdn.com/dms/image/C4D0BAQEuegCfNiXwIw/company-logo_100_100/0/1519855946128?e=1655942400&v=beta&t=xScHnXVu21aSiessVNYB5J64UE41XmqmDdN8OpGhwn0
Business Wire
https://www.linkedin.com/company/business-wire
Account Executive
Responsible for managing a SF Bay Area sales territory including Sacramento and the Reno/Lake Tahoe areas.  Assisted public and private companies, government agencies and non-profit organizations reach targeted media and analysts via Business Wire's international newswire service.

-Managed several hundred accounts while obtaining new business
-Consistently ranked one of the top performers in region
-Organized and managed monthly media events
-Mentored and trained new hires
San Francisco, CA
https://media-exp1.licdn.com/dms/image/C4E0BAQF-QB4Pl4qD1g/company-logo_100_100/0/1582673845651?e=1655942400&v=beta&t=hshqf9HoNiSDLs-XJ-poDXcKQdpkvPlA2TpabNjq3ho
Mass Communication
Bachelors
California State University - East Bay
https://www.linkedin.com/school/csueastbay/
Graduated with an option in Advertising
https://media-exp1.licdn.com/dms/image/C560BAQF7XyQWnb5qLQ/company-logo_100_100/0/1644598095817?e=1655942400&v=beta&t=ueCUo-8DYT9we7zX45W1plq5blivmlZSBVhwHTkryTA
https://uk.linkedin.com/in/samuel-bosden-b25039b
Samuel Bosden
Senior Global Media Strategy Lead at PlayStation
London
https://uk.linkedin.com/in/iain-pawsey-71039b10
Iain Pawsey
Sony PlayStation - Global Senior Media Agency Management Lead
Horsham
https://au.linkedin.com/in/davidrobles75
David Robles
Marketing & Communications Director APAC at Bethesda Softworks
Sydney, NS
https://www.linkedin.com/in/wendyspies
Wendy Spies
Chief Growth Officer - Strong vision. Clear plan. Sustained effort.
San Francisco Bay Area
https://www.linkedin.com/in/elizabethmfitzgerald
Elizabeth Fitzgerald
Communications, Integrated Marketing & Brand Strategist
San Francisco, CA
https://ca.linkedin.com/in/tpersaud
Travis Persaud
Communications Specialist | Content Marketing Consultant | Helping businesses clarify their message
Toronto, ON
https://www.linkedin.com/in/raschelleburton
Raschelle Burton
Head of Corporate Reputation Communications at Wells Fargo
Greater Boston
https://www.linkedin.com/in/maxinesilva
Maxine Silva
Head of PR and Communications at Alo Yoga, Alo Moves
Solana Beach, CA
https://www.linkedin.com/in/rnederle
Romina Ederle
Head of PR and Communications at Canva
San Francisco, CA
https://www.linkedin.com/in/brian-smith-ms-2275925
Brian Smith, MS
Global Corporate Communications and Social Responsibility at UFC
Las Vegas, NV
https://www.linkedin.com/in/jasonrubin
Jason Rubin
VP Metaverse Content @ Meta
West Hollywood, CA
https://www.linkedin.com/in/ebbieparsons
Ebbie Parsons, III
Managing Partner at Yardstick Management
Atlanta, GA
https://www.linkedin.com/in/kellymcginnis1
Kelly McGinnis
SVP & Chief Communications Officer at Levi Strauss & Co.
San Francisco, CA
https://www.linkedin.com/in/jenn-drago-ericksen-58a09624
Jenn Drago Ericksen
Chief of Staff & Publicist for Marc Lore
San Francisco Bay Area
https://www.linkedin.com/in/naz-khan-a111188
Naz Khan
Public Relations and Communications Professional
Oakland, CA
https://www.linkedin.com/in/norma-king-ab5b9840
Norma King
Public Relations and Communications Professional
Oakland, CA
https://www.linkedin.com/in/nouraalrajhi
Noura Al-Rajhi
Assistant Account Executive at OutsidePR
Denver, CO
https://www.linkedin.com/in/cindysorgea
Cindy Sorgea
Marketing & communications consultant | Public relations expert | Professional problem solver
Belleville, IL
https://www.linkedin.com/in/stacyschwartzpr
Stacy Wonacott
Independent Public Relations Strategist and Consultant
Los Angeles Metropolitan Area
Excited to join the Respond Software Inc. team!  After a great run at HPE, I'm back to the scrappy world of Silicon Valley startups and loving every…
https://www.linkedin.com/signup/cold-join
Liked by Barbara Llarena
Honored to be included in the CEO Outlook in CRN published today...my thoughts on innovation, investments and keys to success for our channel…
https://www.linkedin.com/signup/cold-join
Liked by Barbara Llarena
Hate to break it to you, but media coverage is not public relations.Why you ask: https://lnkd.in/gMs-pPJ#publicity #marketing #eda #publicrelations
https://www.linkedin.com/signup/cold-join
Liked by Barbara Llarena
https://media-exp1.licdn.com/dms/image/C4E07AQE7CsKN5zh83w/group-logo_image-shrink_200x200/0/1631363725250?e=1647691200&v=beta&t=rRSvdbd4UEsgIqmfUDpabyVKVJYpEvnEvLIrt_bLvo8
Cloud Connect - Empowering the Cloud-Enabled Enterprise
https://www.linkedin.com/groups/732427
https://media-exp1.licdn.com/dms/image/C5607AQFYEsp__ZMDIg/group-logo_image-shrink_200x200/0/1631420898575?e=1647691200&v=beta&t=1IoFyi2qBXLl97yZukqExEDSF2gzIOUQAhr-NaL9ANc
Cal State East Bay Career Connections
https://www.linkedin.com/groups/81520
https://media-exp1.licdn.com/dms/image/C4E07AQE1upBv1L2arA/group-logo_image-shrink_92x92/0/1631003267611?e=1647691200&v=beta&t=HbM1Y4PgxMfE2mJVVYwXqLrroHXxzMJ3CkPyb99j0yo
Marketing, Sales, Social Media, and Technology Innovation Network by SOLUTIONators.org
https://www.linkedin.com/groups/54066
https://media-exp1.licdn.com/dms/image/C4D07AQFpRaQpV0fthg/group-logo_image-shrink_200x200/0/1631366680815?e=1647691200&v=beta&t=MEZIOzWRD70Ku4d26-a_u9LFGQBOWfndxu7bPUjZe9E
BtoB Tech PR
https://www.linkedin.com/groups/1826249
https://media-exp1.licdn.com/dms/image/C5607AQG4NoJKTFOLPQ/group-logo_image-shrink_92x92/0/1537306442230?e=1647691200&v=beta&t=lH5yeECmEGHqRwhAUqOITLu0bSZ5BRJ-pz_xsWouEek
Social Media Marketing Group by Connect365.io
https://www.linkedin.com/groups/66325
https://media-exp1.licdn.com/dms/image/C4D07AQGLkMcdiztFKg/group-logo_image-shrink_200x200/0/1631375001525?e=1647691200&v=beta&t=iLBn_u3Mee9bS_BVPov1Alqy247Y4IYDKiO-5LYadGM
Solo PR Pros
https://www.linkedin.com/groups/2220795
https://media-exp1.licdn.com/dms/image/C4E07AQEpOgpQbQSzlw/group-logo_image-shrink_92x92/0/1631005705998?e=1647691200&v=beta&t=aHvAr9Ot4A3Oi76jR3cr-adgXCEZJlHdqmY2CVBXKY0
On Startups - The Community For Entrepreneurs
https://www.linkedin.com/groups/2877
https://media-exp1.licdn.com/dms/image/C4D07AQHSDTeLyCUJWA/group-logo_image-shrink_200x200/0/1631366631636?e=1647691200&v=beta&t=4r_xBdaTCzs2Dqm5NHyZyD471Vm_SS-9ifMq5ghmZ_0
PR Professionals
https://www.linkedin.com/groups/69726