Antoni Abella Vendrell
Senior Director of Product Management at Scuba Analytics
Sr. Director of Product at Scuba Analytics
Antoni is Senior Director of Product Management at Scuba Analytics, a technology company whose mission is to redefine data analysis for business users. Antoni has 18+ years of experience building data-driven products with deep expertise in machine learning, digital transformation, and product management. 

Currently, Antoni leads product management at Scuba Analytics. Previously, Antoni owned the ecosystem product area at Tetrascience, and the data acquisition, transformation, and analytics at Humanyze. Prior managing product, Antoni consulted Fortune 500 companies in digital transformation at Mobiquity, and developed machine learning products at Sony’s European Technology Center and Toshiba’s Cambridge Research Laboratory.

Antoni earned an MBA at Carnegie Mellon University and an MSc. in Electrical Computing Engineering at BarcelonaTech. He loves tidying and extracting insight from data, practicing movement, and learning through food, travel, and friendships.
Scuba Analytics
https://www.linkedin.com/company/scubaanalytics
Senior Director of Product Management
Boston, Massachusetts, United States
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MBA
Carnegie Mellon University - Tepper School of Business
https://www.linkedin.com/school/carnegie-mellon-tepper-school-of-business/
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MSc. Telecomunication Engineering
UPC - ETSETB TelecomBCN
https://www.linkedin.com/school/upc---etsetb-telecombcn/
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Terraferma
Going Beyond Engagement: The Business Case for Mobile Analytics
Mobiquity, Inc.
Achieving business goals with #mobile #analytics , from data to insight to automated decision making
http://www.mobiquityinc.com/insights/blog/emerging-technology/going-beyond-engagement-business-case-mobile-analytics
Considerations for Building a Context-Aware App
Mobiquity, Inc.
Every developer dreams of his application being downloaded, used and opened often by his entire target audience. To inform the audience about that app requires a marketing strategy and promotional campaign. But to design and build an app that will be used frequently by many involves a rigorous design and development process. This process includes defining the app’s goals and objectives, determining its features and functionality, designing a user experience that is both engaging and delightful, and building the underlying architecture and analytics that will support the functions of the app—even before writing the first line of code. 

In today’s world of omni-channel marketing, study after study shows that advertisers get better responses when their messages are tailored to targeted users. Messages are most effective when sent at the most opportune time and location—when the user has the mindset to receive the information and the power to act on it. And, because it is always on and nearby, a mobile device is arguably the best agent to deliver messages at the right time and place. So, when building a mobile application that will be useful and engaging to its user, why not make the app context-aware?
http://resources.mobiquityinc.com/rs/927-SAS-202/images/White_Paper_Considerations%20for%20Building%20a%20Context-Aware%20App.pdf
A Mobile-based Behavior Change Study: Mob2o
Mobiquity, Inc.
Behavior Change: Can a Mobile App Alter your Drinking Habits? This whitepaper summarizes the experimental setting and insights from pilot study conducted to refine and test Mobiquity's Behavior Change platform, delta iQ.
https://mobiquity.box.com/shared/static/v7f9511yobnnxq80k4n0pi6x659o416p.pdf
Empowering Patients  to Overcome the   Adherence Challenge:   Mobile-Enabled Behavior Change
Mobiquity, Inc.
The pervasive connection, analytics and sensing capabilities, and close reach from mobile devices present an opportunity to improve medication adherence strategies. This white paper explores the opportunities that mobile brings as a behavior change platform to improve med adherence, providing an evaluation of intervention strategies, and a recommendation for implementing a mobile based behavior change solution.
https://mobiquity.box.com/shared/static/4qu1n8g73tw2kx4ajd9a.pdf
Omnichannel - From Buzzword to Strategy
Mobiquity, Inc.
White paper based a yearlong research initiative with the Wireless Innovation Council (WIC), an organization of leading innovative companies across several industries, to determine what impact omnichannel is having on different industry verticals and business functions. From case studies and this collaboration emerged frameworks and best practices for successful omnichannel execution.
https://mobiquity.box.com/shared/static/wbuu1inn931jvlxbxhkp.pdf
Team Player Award
Mobiquity
Leadership of internal and external adoption of delta iQ, a predictive analytics platform for personalization of mobile experiences
Client Excellence Award
Mobiquity
Leading mobile and behavior change innovation for a prominent Pharma client
Certificate of Excellence
Mobiquity
Award for going beyond expectations and exemplifying Mobiquity's employee excellence
Client Excellence Award
Mobiquity
Leading mobile innovation for a large healthcare medical device manufacturer
Gamification
UPenn via Coursera
Education
The Possible Project
https://www.linkedin.com/company/the-possible-zone
Volunteer
The Possible Project is an afterschool program that uses entrepreneurship as a framework to close the skills and opportunities gap facing young people with untapped potential. I contribute as a volunteer to provide an entrepreneurial perspective in educational activities.
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Education
Cambridge University
IBERIA Society
Promoting hispanic culture at the Cambridge area (spanish conversations, cultural events, and activities)
https://www.coursera.org/account/accomplishments/specialization/8QB89425ZNGF
Data Science at Scale Specialization
8QB89425ZNGF
www.coursera.org
Coursera
http://professionaleducation.mit.edu
Tackling the Challenges of Big Data
professionaleducation.mit.edu
MIT Professional Education
https://www.linkedin.com/in/robertduffner
Robert Duffner
Product Leader - Application Development & Modernization
San Antonio, Texas Metropolitan Area
https://www.linkedin.com/in/yinyinvu
Yin-Yin Vu
Director of Software Engineering at Salesforce
Pleasanton, CA
https://www.linkedin.com/in/slezakm2000
Michelle Bradbury (Slezak)
CPO Cognism | Mentor
Greater Boston
https://www.linkedin.com/in/autumnstibich
Autumn Stibich
Senior Technical Program Manager at TetraScience
Charlotte Metro
https://www.linkedin.com/in/shaddi-ramezan-cpa-2184a331
Shaddi Ramezan, CPA
Director, Audit Strategy and Operations at Visa
West Hollywood, CA
https://sg.linkedin.com/in/valerie-wong-3217691a0
Valerie Wong
Senior Director at Visa Worldwide Pte Ltd
Singapore
https://www.linkedin.com/in/michael95bailey
Michael Bailey
Aspiring Product Manager | MBA Candidate at Carnegie Mellon - Tepper School of Business | Product @ INDX
Pittsburgh, PA
https://www.linkedin.com/in/clara-kang-6a648552
Clara Kang
Product Manager at Visa
Denver, CO
https://my.linkedin.com/in/amanda-teoh-968227105
Amanda Teoh
Risk Management | Audit | Financial services
Malaysia
https://www.linkedin.com/in/naveensukumar
Naveen Sukumar
Director of Product Marketing at Materialize
New York City Metropolitan Area
https://www.linkedin.com/in/melanieyencken
Melanie Yencken
UX Director at Google
Palo Alto, CA
https://www.linkedin.com/in/yagupta
Yash Gupta
Product@Visa | Carnegie Mellon University
San Francisco Bay Area
https://www.linkedin.com/in/trangtran2402
Trang Tran
Business Analyst | Customer Success | MBA Candidate at Carnegie Mellon University
United States
https://www.linkedin.com/in/angenyc
Ang McManamon
Global Sales and SaaS Leader, Ex-Amazon, Culture First
New York, NY
https://de.linkedin.com/in/stefanwolpers
Stefan Wolpers 🇺🇦
Professional Scrum Trainer at Scrum.org
Berlin Metropolitan Area
https://cn.linkedin.com/in/helen-chen-08191438
Helen Chen
Senior Sourcing Manager at Wal-Mart Global Sourcing (Shanghai) Co., Ltd
Shanghai, China
https://www.linkedin.com/in/abhishek-singhal-5ba2424
Abhishek Singhal
Senior Director of Product Management and UX Design at Neato Robotics
Santa Clara, CA
https://www.linkedin.com/in/royfrenk
Roy Frenkiel
Director of Product Management at Uber
San Francisco Bay Area
https://www.linkedin.com/in/sandeepthakur11
Sandeep Thakur
Product Strategist at Facebook
San Francisco Bay Area
Nirav Desai
      
          



            
              
        
              
  

    
        Toni is a pleasure to work with both professionally and personally.  Personally - he brings a positive attitude, willingness to learn, to challenge and be challenged, and a great sense of humor.  Professionally - he is tenuous, detailed, great with data and quantitative analysis, an excellent strategist, and great with customers. Toni is one of those people I was always glad to have on my project teams, and he always delivered great work.  He is an asset to any organization and I would welcome the chance to work with him again. James Nealand
      
          



            
              
        
              
  

    
        Toni and I shared an office for almost 3 years, often working and collaborating on the same projects, as well as co-organizing a number of events. Besides being a pleasure to work with, Toni is exceptionally professional, technically competent, innovative, and insightful.
How to Build a Human - Embryo & Fetus Development from Fertilization to Birth...Credit: Eleanor Lutz--⭐️➡️ FOLLOW me for more on Healthcare…
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#EveryResyCounts to local restaurants, which is why Resy, American Express Global Dining Network and American Express are teaming up for a month-long…
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