For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<Experience10/2019to06/2019Data AnalystAngi Homeservices Inc.–Rockledge,FL,Built an end to end analytics-based solution for animal shelters to verify optimality of current capacity, with a vision to deliver recommendations to improve animal outcomes and health in the future.Created a cloud-based (AWS/Flask/HTML) UI to source animal shelter data & present optimal solution.Utilized Delphi method to generate synthetic data (for missing values) using information from animal experts.Leveraged SQL/Python to pre-process and optimize animal shelter data.Dealt with a tricky client, with unclear outcomes (and impacted by COVID-19 times) - yet delivered a complete, extendable analytics/ UI solution.Predicted the outcome of animals with 73% accuracy, based on characteristics of the animals at the time of intake.01/2019to06/2019AnalystAmeresco–Half Moon Bay,,INDTraders of import export licenses in India, Operationalized and negotiated the prices/rate of various MEIS/SEIS by predicting the price of the MEIS/SEIS licenses using Time-series analysis and supervised machine learning model, resulting in savings of INR 1,000,000.Created a new billing system from scratch to increase efficiency and reduce time spent in creating bills using Excel, VLOOKUP, HLOOKUP and Formulas, which resulted in time spent in creating bills reducing by 50.06/2018to09/2018Analyst InternSpencer Stuart–Chicago,,INDAlthough junior, quickly earned responsibility for creation of data architecture & automation for BSE's Mutual Funds.Processed 1 million+ weekly transactions to enable audits, executive reporting - Presented to CXOs weekly.
EducationExpected inJuly 2018totoBachelor of Engineering:Information TechnologyUniversity of Mumbai, Vidyalankar Institute of Technology-Mumbai,GPA:Expected inJunetotoMaster of Science:Business AnalyticsUniversity of California-San Francisco,CAGPA:
SummaryA motivated data enthusiast with 5+ years of SQL and data analysis experience, 3+ years of Object-Oriented Programming experience and 2+ years of Python and R experience. Self-taught Machine Learning and Big Data and applied to various settings by taking 3 Coursera Courses, 3 Udacity Courses, 2 Udemy Courses and am an AWS Certified Cloud Practitioner. Motivated to make a difference and hence currently analyzing publicly available animal shelter data.
HighlightsTools: SQL, Python, Jupyter Notebook, Flask, R, Tableau, Spark, MongoDB, Excel, HTML, MapReduceSkills: A/B Testing, Data Analysis, Database Management, Data Mining, Data Visualization, Hypothesis Testing, Modeling, Machine Learning, Statistical Analysis, DashboardsAutomationBilling systemClientData AnalysisData MiningData VisualizationDatabase ManagementDelphiFundsHTMLMachine LearningExcelModelingMongoDBPythonReportingSQLStatistical AnalysisTableauVision
SkillsTools: SQL, Python, Jupyter Notebook, Flask, R, Tableau, Spark, MongoDB, Excel, HTML, MapReduceSkills: A/B Testing, Data Analysis, Database Management, Data Mining, Data Visualization, Hypothesis Testing, Modeling, Machine Learning, Statistical Analysis, Dashboards,Automation, billing system, client, Data Analysis, Data Mining, Data Visualization, Database Management, Delphi, Funds, HTML, Machine Learning, Excel, Modeling, MongoDB, Python, reporting, SQL, Statistical Analysis, Tableau, vision>>. The result is, No Fit

Fit assessment: No Fit