For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<Professional SummaryExperienced Data Analyst committed to maintaining cutting edge technical skills and up-to-date industry knowledge.
SkillsPython and R  proficientTableau, Power BISQL, MySQL, HadoopMicrosoft Excel proficientExcellent communication skillsPhotoshop, SharePoint, Adobe Creative  SuiteHTML5, CSS3, JavaScriptJava, AndroidExcellent problem-solving abilities
Work History01/2018toPresentData Analyst–Long Island City,,Implementing data pre-processing using python to clean a dataset containing over million entries and generating valuable insights from the clean dataset through visualizations.Using Natural Language Processing toolkit- NLTLK package to perform topic segmentation and analyzing the trends in equipment features over years at John Deere.Using Google Analytics to analyze data of the mobile applications and make data driven decisions to improve customer support and experience.01/2018toPresentTechnology ConsultantJones Lange Lasalle Inc.–,,Providing strategic consulting for a leading company in the electrical data networking industry to implement a governance framework on their intranet portal.Developing a business model for the client to improvise their intranet design, optimizing item placement, usability and searchability.11/2017to01/2018Data Analyst InternHewlett Packard Enterprise–,,Worked with AACSB process manager for data extraction and cleaning using R and analyzed the data using descriptive visualizations in Tableau.Compiled information on faculty activities, collected data for surveys, performed data quality control activities using Microsoft Excel.Transformed the data using data wrangling in a format specified by the management.12/2015to01/2016Application Developer and Content Management InternDo It Best Corp–,,IndiaInteracted with senior professionals to develop and design business processes to enhance the functionality of the Android application.Implemented the business processes on the backend using JSON.Used Tableau for data collected from multiple sites to generate insights for the senior professionals to carry out decision making.
EducationExpected inDec 2018totoM.S:Information ManagementUniversity of Illinois-Urbana Champaign,ILGPA:Information Management GPA: 3.50Expected inMay 2017totoB.E:Information TechnologyUniversity of Mumbai-Mumbai,GPA:Information Technology GPA: 3.95Expected inMay 2014totoDiploma:Information TechnologyShri Bhagubhai Mafatlal Polytechnic-,GPA:Information Technology GPA: 3.75
SkillsAdobe Illustrator, Photoshop, Big Data, BI, Business Intelligence, business processes, Business Research, Competitive Intelligence, consulting, CSS3, Client, customer support, Data Processing, Data Mining, Data Modelling, Data Visualization, Database Management, decision making, features, Google Analytics, HTML5, Java, JavaScript, JSON, Knowledge Management, lEADERSHIP, Microsoft Excel, Microsoft Office, SharePoint, MySQL, Natural Language Processing, networking, Programming, Project Management, Python, quality control, SQL, Statistics, strategic, surveys, Tableau>>. The result is, No Fit

Fit assessment: No Fit