For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<Professional SummaryRELATED KNOWLEDGE AND SKILLS Advanced knowledge of SQL, MS Excel, machine learning ,tableau , technical writing and data visualization. Ability to work with accuracy and demonstrate consistent results in fast-paced, high transaction work environment. Experience in managing a team and getting the projects and job assignments on time. Demonstrate strong time management and organization skills with ability to prioritize tasks Ability to work independently and co-operatively with others in a team environment Skillful in building positive relationships of mutual trust, benefit and confidence with the team Other areas of academic expertise – CCNA, Network Security, telecommunications and electronic devices. Excels in handling and maintaining records.
SkillsMS excelSQLCustomer serviceQuality Control AnalysisTableauStatistics and SASProject managementWeb Analytics
EducationUniversity of Winnipeg,Expected in2017––Diploma:Network Security-GPA:Punjab Technical University,Expected in2015––Bachelor of Technology:-GPA:
Work HistoryChicago Lighthouse-Data Analyst and Fraud Coordinator,,04/2019-12/2022Utilized MS SQL , data warehousing programs, Tableau and other dashboard toolsets for data intelligence and analysisConverted data into actionable insights by predicting and modeling future outcomesPrepated weekly reports for the analysis of payments, charge backs and credit card fraudsWorking in collaboration with payment, product, management, marketing and I.T team to collect and analysis data and to build tableau dashboardsUsed third party software Ravelin for machine learning for analysis and data visualization , created new rules to prevent losses due to chargebacks , refunds and new accounts promotion schemesAnalyzed trends and patterns valuable to diagnostics and predictive analytics and prepared reportsCreated appropriate documentation for various stakeholders so they can understand steps of the company’s data analysis process.Hudson Heritage Federal Credit Union-Customer Care Team Lead,,04/2018-03/2019Managed and trained a team of 25 team members to maintain customer centric focus and ensuring customer satisfaction through excellent customer serviceCompleted monthly performance reviews and conducted team meetings to adhere company’s policiesWorked on various projects as per the demands of the company- including projects on financial reports, employee behavior, updating refund policies etcCreated reports of attendance, Stats, performance of the team members on monthly basis and updating availabilityKnowledge of compliance procedures within all relevant company’s policies and guidelines.Five Star Quality Care, Inc.-Collector,,11/2017-11/2018Investigated customer accounts for relevant details in order to resolve the arrears accountsCommunicated with clients via post, telephone and emailsEducated the debtors of the possible consequences of non-paymentAbility to ensure that arrears cases were actioned quickly, efficiently and within stated proceduresAware with effective pre-collection and collection strategiesReported any suspected fraudulent activity to the Fraud Manager.7-eleven-Sales Associate,,04/2017-04/2018Communicated effectively with a wide variety of customers in person and on the phoneIdentified customer needs and recommended the suitable products and servicesMet weekly and monthly sales target while providing exceptional customer serviceVolunteer Experience
SkillsMS excelSQLCustomer serviceQuality Control AnalysisTableauStatistics and SASProject managementWeb Analytics>>. The result is, Potential Fit

Fit assessment: Potential Fit