For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<Professional SummaryExperienced Analyst seeking opportunity to serve and contribute to the growth and success of your company, utilizing my skills in leadership, teamwork, process documentation, accounting, financial modeling, business and market research, and data analysis.
SkillsExcellent attention to detailLogical framework for problem-solvingSolid understanding of AccountingTeam leadershipFast learnerSelf-motivated and highly dependableAbility to distill large data sets into simple formatsData management
Work HistoryMarketing Data/Financial Analyst,01/2018toCurrentAmerican International Group–Omaha,NE,Setting up company campaigns that lead to customer engagement and profitability.Developing and executing dynamic campaign strategies and methods that yields the best return on investment.Consistently learning and analyzing campaign data and seeking new ways to improve conversion rate and engagement.Managing campaign budget and creating weekly analytical reports that lead to actionable insights.Performing monthly balance sheet, income statement and changes in financial position/budget variance analysis.Prepare financial reports, charts, tables and other exhibits as requested.Cash reconciliations, payment date accounting, monthly reporting, daily modeling, and financial analysis.Business Data Analyst,06/2017to12/2017Eagle Bancorp, Inc.–Tysons Corner,VA,Analyzed shipping data and sales data to increase efficiency and performing inventory audit to increase profitability.Interpreted business data, analyzed results using statistical methods and providing ongoing reports and presentations to management to provide insights into decision making.Collaborated with different departments on diverse projects to improve efficiency and customer satisfaction through the prioritization business and information needs.Developed and implementing centralized database and data collections systems to foster collaboration.Performed monthly stock movement analysis and presenting findings that lead to reimbursements.Intern,05/2016to08/2016Eagle Bancorp, Inc.–Arlington,VA,Interviewed process participants and collated feedback on process performance.Analyzed and designed business processes and models using flowcharts, histograms, bar charts, pie charts, and pivot tables.Monitored and measured the effectiveness of shipping processes.Intern,05/2015to08/2015Cetera Financial Group–Fishkill,NY,Created daily sales reports on sales from company's eCommerce website with Microsoft Excel.Created over 5000 cash sales in NetSuite ERP from daily online sales.Filed sales tax reports using electronic data Interchange (EDI).Financial Advisor,01/2015to12/2015Moog Inc.–Golden,CO,Prepared financial statements and pro forma financial statements using Microsoft Excel.Reconciled financial discrepancies by collecting and analyzing account information.Monitored and reviewed financial activities and sought ways to reduce costs.Conducted weekly financial presentations to the board members.Finance Manager,01/2015to12/2016Non-Traditional Students Housing, Principia College–City,STATE,Prepared and evaluated annual budgets and periodic forecasts, including Balance Sheet and Cash flow statements.Performed ad-hoc analysis and prepare month-end reporting with analysis and related comments.Designed/produced value-added analysis and reporting for senior management.Provided support for all treasury management activities including setting cash, executing wire transfers, opening and closing bank accounts, and securing new services.Performed day-to-day general ledger accounting and reconciliation, financial reporting and analysis for assigned functional areas Researched and resolved Business Unit(s) inquiries for assigned functional areas.
EducationB.A:Business Administration,Expected inMay 2017toPrincipia College-Elsah,ILGPA:Business AdministrationMicrosoft Certificate of Excellence:,Expected inDecember 2010toIPMC College of Technology-,GPA:
SkillsBusiness processes improvement, Interpretation of financial statements, E-Commerce, Electronic data Interchange, Financial accounting, Financial analysis, Financial reporting, General ledger accounting, Google Analytics, Marketing, Management, Microsoft Excel proficiency, QuickBooks,  SPSS proficiency, Tableau, Variance analysis, and Ad-hoc analysis.>>. The result is, Potential Fit

Fit assessment: Potential Fit