For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<Professional SummaryHighly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
SkillsAzure (2 years)SQL (2 years)NET (6 years), C++ (8 years), C (6 years)HTML, Javascript (3 years)Java, ASP, JSP (3 year)Socket Programming using C and C#Assembly Language Programming on microprocessor 8085
Work History06/2012toCurrentSoftware Engineer 2Dell|Walburg,TX,Working at Microsoft, Hyderabad from June, 2012 and am part of the MACH (Microsoft Academy of College Hires) program which mandates a change of teams every 6 months.In the past 2 years, I have worked 6 months each on - Business Intelligence project for a Reporting Application for the premier customers of Microsoft.Worked extensively on Databases, handling reporting for data more than 700GB.Developer Analytics team for a project on big data mining and analysis providing a cloud solution that collects logs, exceptions and then using machine learning, algorithms to categorize and present this data to help the developers of Azure applications to figure out earlier unknown errors.Platform Creation on Azure for the entire Marketing portfolio in Microsoft such that is maximizes scalability, availability and cost-efficiency.Migration of Employee Data Management to Azure which is a global launch of employee self-service transactions and manager self-service transactions.Have done 9 weeks of internship at Microsoft, Hyderabad from May, 2011 to July, 2011.Developed a framework for connectivity to the SQL Database and deployed it successfully.Also performed Regression Testing and Performance Testing on the applications developed by the organization.Paper Presentations: Presented a paper, "Data transfer using Wi-Fi - Methods, Security and Applications" in an International Conference "Advances in Computer and Communication Technology" held in Mumbai conducted by the IETE.Projects Done: Final Year Project - Vicinity File Drop A solution to eradicate the use of pen-drives, hard disks and other storage devices in order to transfer data between devices in close proximity using Wi-Fi.Initially, an Ad-hoc network is set up and the nodes that are in vicinity (within Wi-Fi range of each other) are identified.The file is encrypted at the sender's side and sent and is decrypted at the receiver's side.The encryption/decryption is done using the AES algorithm and other security issues like Spoofing, Sybil attack are reduced in the application.The data is sent much faster and in a secure manner with an easy-to-use interface Mini - Projects Network Sniffer" Created an application using C# that gives the information of all packets being transmitted over the network that are using TCP or UDP.The captured information is decoded from raw digital form into a human-readable format that permits users of the application to easily review the exchanged information.The Network Sniffer monitors the network and it measures the amount and type of traffic on the particular network.Information is extracted from packet headers and displayed on the basis of user settings such as filters, time, etc.Development of an Air Traffic Control System" Created an interface for the air traffic controller that manages all landing, taking off and passing-by flights in the given air space using Visual Basic as the front end and created the database in Oracle for fast query retrieval.The system automatically transfers the control of the flight from the air controller to the ground controller once the flight has landed to be directed to the correct parking bay and vice versa when the flight is ready to take off.Performance of String Search Algorithms on Heterogeneous Computing (CPU/GPU) platforms" Implemented two algorithms namely, Brute Force and Boyer-Moore using normal conventional programming and tested the performance of each.Attempted to implement the same using CUDA on the GPU platform and found that the Boyer Moore execution is much faster and can be parallelized to a greater extent.Major Achievements: Gold Medalist of the university in the Information Technology branch for securing the 1st rank amongst more than 300 students.Represented the college in an international coding contest "IEEE Xtreme" and was ranked amongst the top 500 teams in the world.The online contest was held across the globe for a period of 24 hours and was organized by the IEEE professional association.Participated in the "ACM ICPC" (International Collegiate Programming Contest) Regional Contest in the Asia region, organized by the ACM professional association.Secured 1st place in a hacking contest "Crack-o-Hack" organized by the CSI Regional Student Convention.Won the 1st Prize (Gold Medal) in a Computer Science Competition in Standard 11 for the project, "Learn Trigonometry on the Mobile" in the year 2006.
EducationExpected in2012totoB-Tech|Information Technology,,GPA:Information TechnologyExpected intoto|Gold Medalist of University,,GPA:GPA: 86 GPA: 9.46Expected in2008toto|Nowrosjee Wadia College of Science,,GPA:Expected in2006totoDegree Institute/School City Year Grades|Vidya Bhavan High School,,GPA:
Skillsbig data, Business Intelligence, C++, encryption, Data Management, Data transfer, Java, JSP, Javascript, machine learning, microprocessor, C#, Oracle, SQL, Visual Basic>>. The result is, No Fit

Fit assessment: No Fit