For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<SummaryProactive BI Developer/Data Analyst with Master’s in Computer Science and 7+ years of extensive IT experience in Design, Development and Delivering of Business Intelligence solutions in Financial, Utilities and Retail industries. Extensive experience working with Tableau Desktop, Tableau Server in various versions of Tableau in creating highly interactive Data Visualization Reports and Dashboards using complex functionalities. Database Design, PL Designing, Development, Integration, Implementation and maintenance of Business Intelligence and the related Database Platforms. Worked with ETL and ELT process to Extract, Transform and Load / Extract Transform and Load data into stage area and data warehouse. Deploy the reports and Scheduled Reports for the use of end users and customers on the server. Good interaction with clients, understanding Business Applications, Business Data Flow and Data Relations. Good understanding of technical trends, architectures and highly motivated to know more about latest technology, new software and products. Team player with good communication and interpersonal skills. Responsible for interacting with business partners to identify information needs and business requirements for reports. Ability to handle multiple tasks concurrently and meet the deadlines. Talented Analyst with background analyzing competitors, synthesizing business intelligence and evaluating trends to enhance business results. Forward-thinking and enterprising when meeting expected demands with real-time data and strategic recommendations. Natural leader with resourceful and systematic approach.
SkillsTableau Desktop, Server, Public, Online & Reader v 2020.x, 2019.x/2018.x, MS Excel, SSRSSnowflake DB, Cassandra, MEMsql, Oracle 11g/10g / 9i, MS SQL Server 2005 / 2000, MS Access, Postgres, Amazon S3SQL, Python , T-SQL, HTML, CSS, JavaMicrosoft Dynamics, Salesforce, MS Word, MS Excel, Outlook, FrontPage, PowerPoint.
ExperienceLead BI Developer/ Principal Data Analyst,01/2019-CurrentDanaher–Coralville,IA,Responsible for the data and Reporting ecosystem for all the Sales and Amazon Connect reports.Gather the report requirements from various stakeholders, cross functional departments, business users.Build, publish customized interactive reports and dashboards, report scheduling using Tableau desktop/server.Designed and built critical hierarchy rollup tables for RANKING the associates/territories based on the performance, quality, economics, customer relations, SLA, inventory and call metrics.Perform Data Quality checks, analysis on the source tables and developed metric tables as per the business definitions.Designed and owned Python framework that automates the addition of new metrics into the reports without manual efforts.Worked with a diverse team on decommissioning projects from Cassandra to Snowflake DB & MEMSQL warehouses.Developed persistent metric layers for the Tableau by coding the metrics in a way to process only the incremental records in the base table to improve the SQL performance and execution time drastically.Worked on internal frameworks to export data to Amazon S3 and create Symphony pipelines to flow data from Amazon S3 buckets to Snowflake (Extract, Load and Transform).Create metadata and lineage about the table developed, classify the sensitivity of data (NPI, API, PCI, etc.) as per the Data risk policies and document all the code, process for easy transition to the business teams.(Data Risk Management and Data Governance).Prepare and update documentations (Data Analysis, Data Mapping File, Business Requirement Description, Data Validation etc) to ensure all the procedures and knowledge are traceable in future cycles.Analyze complex business problems and issues using data from internal and external sources to provide insight to decision-makers.Environment: Tableau Desktop 2019.2/2018.3, Tableau server, Snowflake DB, Cassandra, MemSQL, Oracle 10g, AWS, Postgres, Excel files, Salesforce, MS Access.BI Consultant / Sr. Data Analyst,08/2017-01/2019Iqvia Holdings Inc–Fort Wayne,IN,Worked on gathering and converting data over to Tableau using SQL/SAS/Excel data over to Tableau reports and Dashboards.Created metrics, attributes, filters, reports, and dashboards created advanced chart types, visualizations and complex calculations to manipulate the data Creating New Schedule's and checking the task's daily on the server.Involved in creating ad-hoc analysis and reporting requests in a timely manner for Business Risk related to fraud, Approval's, Declines daily, monthly and yearly.Created organized, customized analysis and visualized projects and dashboards to present to executive leadership.Created Complicated Calculation Based LOD (Level of detail) feature.Designing and developing data warehouse and Amazon Redshift BI based solutions.Evaluated database performance issues and executed database optimization.Designing and developing, prototyping the various dashboards using TableauDesktop.Extensively involved in building the dashboards such as creating Extracts, refreshing extracts, Layout designing, worksheet Actions, functions, connectors (Live and Extract), Dashboard color coding, formatting and report operations (sorting, filtering (Quick Filters, Cascading filters, context Filters), ranking, Top-N Analysis, hierarchies).Worked with clients to better understand their reporting and dashboarding needs and present solutions using a structured Waterfall and Agile project methodology approach.Sr. Data Analyst,01/2016-07/2017Mantri Inc–City,STATE,Interpret data from primary and secondary sources using statistical techniques and provide ongoing reports.Compile and validate data, reinforce and maintain compliance with corporate standards.Develop and initiate more efficient data collection procedures.Build, publish customized interactive reports and dashboards, report scheduling using Tableau desktop/server.Mastered the ability to design and deploy rich Graphic visualizations with Drill Down and Drop down menu option and Parameterized using Tableau.Data Analyst,03/2013-07/2014Rise Technologies–City,STATE,Used SAS Data Integration Studio to develop various job processes for extracting, cleansing, transforming, integrating, and loading data into Data marts and Data warehouse database.Creation/Modification of Data Sets on the Remote Server using SAS/BASE and Macros.Prepared graphs using the modified data for business analysis.Coordinating the production of monthly, quarterly, and annual performance reports for senior management.Extensively used SAS/ Macro facility to provide reusable programs that can be conveniently used to update reports and to run weekly and monthly reports(Shell scriptings).Prepared documentation for end users.Trained Power users and Business users on building their skills to assist in the development and testing of new reports.
Education and TrainingMaster’s:Computer Science,Expected in12/2015--,GPA:Status-GPA: 3.6Bachelor of Technology:Electronics and Communication Engineering,Expected in05/2013--,GPA:Status-GPA: 3.3>>. The result is, Potential Fit

Fit assessment: Potential Fit