For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<SummaryA results driven, detail-oriented data professional with a variety of roles in business and technology. Experience includes Data Quality & Governance across different dimensions within data driven environments. Resourceful, self-starter with a proven track record of effectively working with cross-functional teams to develop and implement data strategies.
EducationExpected in2018totoBachelor of Arts|Computer ScienceQueens College of the City University of New York,Flushing,NYGPA:Expected in2009totoHigh School Diploma|Martin Van Buren High School,Queens Village,NYGPA:
Experience09/2021toCurrentData Quality AnalystIllumina|IL,State,Drive adoption of Collibra to provide users with a tool to foster data democratization. This includes an organizationally accepted Business Glossary, Data Catalogue, Data Dictionary, the ability to explore Data Lineage for Tableau-based dashboards, and a single source of truth.Perform User Acceptance & Regression Tests on Google Cloud Platform's BigQuery data using SQL scripts (i.e. test functionality, performance and solution of new product requests to maintain strong development standards and high stakeholder satisfaction).Gain a deep understanding of Peacock's data pipeline to comprehend the data flow and identify transformations from source to target.Perform in-depth exploration of causes, trends, opportunities, and actions required to improve data quality of key metrics, KPIs, and additional data centric dashboards.Provide ad hoc analysis to support data team, business units, and key stakeholders for complex data quality questions.Partner with stakeholders and implementation specialist during the data onboarding phase on various projects, providing analysis and sharing best practices.Evaluate large datasets using BigQuery to determine quality and accuracy; proactively identifying, addressing and resolving reconcilable discrepancies through daily/weekly/quarterly data analysisImprove data quality across products and projects by collaborating and working closely with engineering, management, product, business teams and other required team, contributing directly to development by participating in feedback sessions.Define and operationalize processes to continuously monitor and quality check data completeness and accuracy.Develop a complete inventory of data clean up reports, defining the cadence for producing them and addressing uncovered issues.07/2019to09/2021Enterprise Data Steward AssociateOnemain (Formerly Springleaf & Onemain Financials).|Conyers,GA,Acted as a liaison between non-technical & technical stakeholders within cross-functional teams to gather business requirements for data solutions.Managed a monthly Data Quality process that helped identify Data Quality anomalies.Analyzed, queried and manipulated data using SQL to define business rules and best practices. This included writing Data Quality rules to add into SQL Server Management Studio (SSMS) and execute as part of our Data Quality monthly process.Compiled and presented monthly/quarterly reports to management to showcase number of identified data anomalies and remediation progress.Performed manual and automated tests on applications and submitted reports.Developed process improvements to enhance overall Data Quality.Collaborated closely with Business Process Owners and Data/Technology Stewards to promote team-oriented approach in Data Quality remediation.Participated in technical trainings and workshops to improve skills set and boost overall knowledge.Analyzed issues and recommended corrective actions to improve final results.Outlined remediation plans to standardize results to meet compliance regulations.Executed test scripts using SQL to compare specifications and comply with stakeholder requirements.Researched and established root cause to data issues.09/2018to07/2019Database/Data Entry SpecialistWinHolt Equipment Group|City,STATE,Assisted with the implementation of a new database system running on SQL Server called EpicorCollaborated with IT and Engineering department in order to integrate key information including but not limited to manufactured items, parts and materials from prior database system, known as AS-400, into EpicorMaintained data integrity by normalizing tables to avoid redundant and duplicate dataImproved reliability of supply chain software, systems, database and order processingAssessed department needs and goals through communication and system evaluations to modify existing databases for personalized customization11/2017to09/2018Administrative AssistantAchieve Beyond|City,STATE,Maintained database by updating child files with their C.L.A.I.M.S. softwareVerified that information in the computer system was up-to-date and accurateCreated pivot tables in Excel to view statistical information for unpaid servicesCreated monthly reports using ReportViewerIdentified and resolved system and account issuesOrganized files, developed spreadsheets, faxed reports and scanned documents>>. The result is, Potential Fit

Fit assessment: Potential Fit