For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<SummaryDetail-focused Data Analyst and visualization expert with knowledge in data warehousing, process validation, and business need analysis. Proven record of understanding customer requirements and translating them into actionable project plans. I am dedicated and hard-working, with a passion for business success.
SkillsSql (ssms)TableauPower biAzureData modelingAwsExcel
Experience02/2020toCurrentPAYROLL DATA ANALYST/TABLEAU DEVELOPERWolters Kluwer|WY,State,Scripted records into the payroll system to reduce processing timePull requests from SQL Server using SSMS, format the reports in excel, and present them to the executiveAnalyze previous holiday data and predict the number of workforces needed for the coming holiday using TableauBuild spreadsheet formulas for scripting records into the mainframe system, cutting down processing time by 50%Participate in migrating data from on-prem to Azure by building incremental data pipelines that fetch data as it arrivesAnalyze compensation-related data, including wages and bonuses, using TableauCreated action filters, parameters, and calculated fields for preparing dashboards and worksheets in tableauRestricted data for users using row level security and user filtersDeveloped tableau visualizations and dashboards using tableau desktopDeveloped tableau workbooks from multiple data sources using data blendingProvided 24/7-production support for tableau usersInvolved in creating database objects like tables, views, procedures, triggers, and functions using SSMS to provide definition, structure and to maintain data efficientlyBuilding publishing customized interactive reports and dashboards, report scheduling using tableau serverCreated custom complex SQL queries and scripts to extract and aggregate data to validate the accuracy of the dataProvided feedback on the quality of data including identification of billing patterns and outliersGathered user requirements analyzed and designed software solution based on the requirementsPrepare and submit all necessary paperwork for tax deductions, benefits, and garnishmentsProcess benefit costs, like insurance fees and sick leavesConduct regular audits on payroll procedures and recordsStay up to date on state and federal payroll and tax laws.12/2017to01/2020BUSINESS INTELLIGENCE ANALYSTDREAMNET LIMITED|City,STATE,Actively and consistently supported all efforts to simplify and enhance the customer experienceAnalyzed and mined complex business data sets to identify and interpret patterns, trends, and correlations amongst the various data setsInstilled best practices across the company using business intelligence tools and philosophies from front line employees to executive leadershipProvided expert advice and education in the usage and interpretation of business data relevant to the business unitCommunicated data nuances and insights to all levels of the company in a clear and concise mannerUtilized the user group forum to share best practices around analytical findings based on the analysis conductedProvided in-depth technical expertise with all aspects of the solution design and implementation, including requirements definition, data acquisition processes, data modeling, process automation, escalation procedures, construction, and deploymentUsed business intelligence tools to create highly interactive dashboards to enable end-users identify key themes within the business thus make relevant business decisionsCreated complex tableau dashboards using various filters: data source, extract, context, dimension, measure, and table calculation filtersCreated tableau dashboards with interactive views, trends, and drill downs along with user level securityUsed data visualization tools to provide an easy-to-understand interface for end users to quickly identify key themes within their dataDesigned reports as per client requirements and created the reports using excel file, and SQL serverCreated tableau scorecards, dashboards using stack bars, bar graphs, scatter plots, geographical maps, heat maps, bullet charts, Gantt charts, demonstrating key information for decision makingUse data and analytical insights to identify trends, emerging technologies, and growth opportunitiesPerform data extraction, storage, manipulation, processing, and Analysis using SQLCreated visually impactful dashboards in Excel and Power BI for data reporting.03/2016to11/2018JR. DATA ANALYST/PROJECT COORDINATORALDI|City,STATE,Wrote, pulled, and modified queries from access and SQL databasesUsed excel to create pivot tables, V-Lookups, Charts, Graphs, and FormularsUsed PowerPoint to create presentation and present analytical findingsPulled and identified missing data and followed up with supplier to get data completedTranslated business rules into data visualizations and database queries using SQLAnalyzed large volumes of data to identify patterns and erroneous dataDiagnosed the root cause of errors and proposed solutionsWorked with team members to define problems based on customer needs and collaboratively developed solutionsAttentive to details to ensure data accuracyDrafted documentation of new and existing processes.
Education and TrainingExpected in12/2022totoMASTER OF BUSINESS ADMINISTRATION (MBA)|BUSINESS INTELLIGENCESOUTHERN NEW HAMPHIRE UNIVERSITY,,GPA:Expected in05/2020totoBACHELOR OF SCIENCE|Business Administration and ManagementTHE OHIO STATE UNIVERSITY,,GPA:Expected in09/2007totoAssociate of Science|Computer ScienceTHE POLYTECHNIC IBADAN,IBADAN,GPA:>>. The result is, Potential Fit

Fit assessment: Potential Fit