For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<SummaryHaving achieved a milestone of 7+ years of working as a software quality process manager within the financial software industry, I would be a great addition to your product management team as I have extensive experience with coordinating and managing efforts with multiple teams consisting of solution architects, project/program managers, product managers, and production support to name a few. In addition, my experience has taught me flexibility and versatility in developing innovative resolutions to a myriad of complex organizational problems while also dealing directly with clients.
Key SkillsMicrosoft Office SuiteSharePointHP Quality CenterTRACCrystal ReportsSQLFailure Modes Effects Analysis (FMEA)Requirements ManagementSystem-a-tion Business Analysis CertificationCertified HelixPlan Methodology FacilitatorSystem-a-tion Business Requirements CertificationVisual Basic (VB.Net)HTML
ExperienceSoftware Quality Assurance Consultant,03/2010-05/2015Valmet Corporation–Little Rock,AR,QA software process manager on large scale enterprise implementation projects for multiple national/international financial institutionsManaging the development and implementation of cross-company QA process throughout the SDLC including estimation, forecasting, budgeting, requirements review(s), requirements traceability, test schedule, overseeing testing execution, and defect resolution for implementation(s)Process Management- collaborated/coordinated with senior leadership to design end-to-end process methodology that led to an increase in overall estimation and forecast accuracy by more than 12% on project implementationsProcess Development- developed process templates to close gap between client user experience and end customer experience that resulted in identifying additional requirements that would have created a scope gap later on in the SDLCProcess Improvement- integrated QA methodology with the program/project management practice to create software quality standards across client and internal teams within the SDLC that resulted reducing implementation defects by 28% on averageBusiness Analyst,2009-03/2010Metavante–City,STATE,Manage scope and requirements on medium to large scale financial institution projects for enterprise flagship productsDefined requirements by coordinating with solution architect and vendor teams to define testable requirements and scope for implementation projectsRequirements Management- analyzed client business needs to formulate project scope & requirements to efficiently translate to technical and testable requirements while cutting down hours for internal teamsRelationship Management- developed collaborative relationships with product teams to identify appropriate coverage of business requirements while reducing gaps by 5% on all projectsDocument Management- identified necessary documents to fulfill clients' business needs and ensured accuracy and completeness by conducting audits throughout the SDLC to identify gaps early in the SDLC while reducing number of necessary change requests by clients on projectsUser Scenario Development- coordinated user scenarios and screen mock-ups with clients that increased test coverage allowing early detection of defects within the SDLCSoftware Test Analyst Intern,02/2008-2009Metavante–City,STATE,Perform manual testing on small to medium scale implementation projects for internal systems linking directly into client environmentsDeveloped and managed test plans, test cases, test execution, and defect identification/verificationData Analysis- created test execution reports to identify any potential risks to meeting implementation deadlines Test SuiteDevelopment- coordinated testing efforts with business analysts, QA leads, and technical analysts to develop testing suite and increased overall testing efficiency by 5%Defect Management- identified and managed software defects prior to client implementation, resulting in reduced development re-work by 8% Mentoring - trained newly hired interns & full-time employees on product specifications/functionality through presentations that effectively reduced learning curve by 30%
EducationMBA:,Expected in2017--,GPA:Status-Expected to start in Fall 2015Bachelor's:Business Administration,Expected in2008-University of Wisconsin-Milwaukee,WisconsinGPA:Status-Emphasis in finance & marketingPMP Certification                                                                                              In Progress:,Expected in--,GPA:Status-
LanguagesUrdu                                               Hindi                                           English>>. The result is, No Fit

Fit assessment: No Fit