For the given job description <<Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
We're seeking a driven, highly motivated Sr. Marketing Analyst to join our Business Transformation and Operations team (Btop). As Sr. Marketing Analyst, you will gain exposure to all aspects of marketing, both strategic and tactical, across all marketing channels. Through mentorship from senior members of the leadership team, you will help conduct analysis to shape APs key strategic initiatives. Working on a cross-functional project basis, you will be responsible for helping to structure problems, develop hypotheses, and deliver value-add strategic recommendations to drive overall business growth
Responsibilities Include
Assist in the development and execution of marketing strategies and campaignsAnalyze the performance of marketing campaigns to improve targeting and ROIDevelop reports highlighting opportunities for marketing campaignsPartner with external vendors (Google, Facebook, etc.) to implement marketing best practicesWork closely with cross-functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunitiesUtilize data-driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendationsForm a deep understanding of APs processes, systemstools, personnel, strategic direction, and broader market ecosystem (university partners, marketing channels, contact center operational dynamics)Work closely with Directors on the Business Transformation & Operations team (Transformation Strategy & Ops, Partner Strategy & Analytics, Revenue Strategy & Analytics, Operations & Analytics) in shaping the future of the organization through data-driven insights and strategic decision-makingHigh intensity, high impact projects with rewarding career development and growthA dynamic and fast-paced work environment that requires agility and adaptability to meet evolving business needsCollaboration with cross-functional teams and exposure to various stakeholders, including executive leadership
Requirements Include
Bachelor's degree requiredAt least 5 years of experience in analytics areaProficient in SQL.Fluent in MS ExcelPython R preferredPrior experience in marketing analytics preferredDemonstrated knowledge of Web Analytics tools (Google Analytics, Adobe Analytics, etc.)Demonstrated knowledge of StatisticsAB Testing experienceGood communication and presentation skillsStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influenceDemonstrated ability to work through complex business problems and partner with internal clients using consultative approach
Academic Partnerships Offers The Following Comprehensive Benefits
PTO  accumulated from day one11 designated holidaysMedical  four options (including PPO and HDP)DentalVisionLife & Disability (company paid)Flexible Spending Account & Health Savings Account (company contribution to HSA)Retirement plan with company matchMaternity  Paternity  Parental Leave (company paid)Volunteer Time Off
Supplemental Benefits
Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal And Professional Development
Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
>> the resume: <<Professional SummaryDependable, results-driven Data Analyst with extensive experience in collecting, organizing, interpreting, and disseminating various types of statistical figures and strong focus on detail, accuracy, collaboration and delivering unparalleled client service. Expertise in data analysis, reporting structures and product and customer analytics. Key strengths include excellent organizational skills, effective time management, and willingness to assist peers and colleagues during peak workload periods. Proven ability to exercise good judgment and work well with minimal supervision and being able to make quick decisions in high pressure situations. Strong technical, project management and negotiation skills. Knowledgeable about business process improvement methodology and productivity optimization strategies. Recognized for integrity, trustworthiness, work ethic & objectivity. My goal is to develop new skills and utilize my current skills to gain graduate assistantship to develop advocacy and leadership skills.
SkillsSQLTableauPythonMS Office Suite -Access/Project/Excel/PowerPoint/Word/OutlookData Science Research MethodologiesPattern and Trend Identification
Work History08/2020to01/2022Data AnalystConsumertrack–Los Angeles,CA,Analyzed Clients Financial Data and performed reconciliations to verify completeness of data setsProviding support for data acquisition and extraction from clients’ accounting systemsCarrying out the manipulation and upload of more complex data sets from a variety of finance systems across various business areas and clients into deloitte’s platformCarrying out Data manipulation using tools such as Excel and Microsoft SQLPerforming reconciliations to verify the completeness of datasets provided to clientsCarrying out data quality checks which will need to be raised to the Audit practice or client as appropriateAssisting and guiding audit teams with data extraction from client systemsBeen the engagement team's first point of call when using Analytics platform for troubleshooting or general functionality queries; providing them with assistance and guidance in the use of our platformHaving a high-level understanding of the system being supported and using Microsoft SQL to troubleshoot any issues raised by the Audit practice via the help desk systemPossible development and maintaining of various bespoke pieces of work built outside of our analytics platform on a client by client basisCreated reports for audit parameters using PowerBIHands on experience in Performance Tuning, Query OptimizationStrong Knowledge on Power BI to import data from various sources such as SQL Server, Azure SQL DB, SQL Server Analysis Services (Tabular Model), MS Excel etc.08/2017to01/2020Data AnalystConsumertrack–Chicago,IL,Analyzed client’s sales, marketing, and finance departments to automate processes, implement internal and external reporting structures, and develop cost effective solutionsConducted needs assessment to define user requirementsIdentified overlaps and established metrics and database structure to support all organizational reporting requirementsPrepared regular status reports to enable continuous improvement and improve the overall performanceCollated data and performed volume calculations to present complex solutions in simple terms to clients and enable decision makingDesigned, implemented, and analyzed results of marketing initiatives, including email and onsite promo campaigns, recommending most effective selling strategies and contributing to additional revenues of more than 2.9 MillionDeveloped a route optimisation tool for a leading retailer in India who serves millions of customers in more than 400 cities in every state of the country through digital platforms and over 1500 stores that cover over 16 million square feet of retail space:Improved collections process for a leading retail bank that reached more than Rs 245 million monthly outstanding on a portion of its unsecured credit portfolio during the economic downturn, this was classified as early stage delinquentsBuilt analytical models to obtain the probability of collection from customers based on various actionsThe client was able to realign call center agents to more impactful areas (such as late stage delinquency) and reduce staffing levels in early stage delinquency by 35%Resulted in annual cost savings of >Rs 85MM without impacting the collection ratio of 98% for the early stage delinquents07/2016to03/2017HR InternAmerican Modern Insurance Group–Evansville,IN,Worked with HR team to coordinate company events.Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews and planning recruitment related events.Filed paperwork, sorted and delivered mail, and maintained office organization.Developed strong written and verbal communication skills.Supported efforts to optimize employee engagement, diversity and inclusion to enhance performance management and retention.03/2012to06/2015Programmer AnalystPackaging Corporation Of America–Harrisonburg,VA,Developed programs and created files using SQL, PL/SQLCreated group data warehouse for distributionDesigned various management, forecasting, and end user reportsAnalyzed business requirements and leveraged my technical skills to automate scripts to provide end-user support and regular maintenance to the databasesPreviously index fragmentation on each index per table in the properties were checked manually, and if it met a certain threshold, we executed rebuilding of the indexSaved 45% of the time (reducing the time spent on repetititve activities),Reducing 30% of the cost spent on repetitive activitiesUsed the time saved to solve quality issues which resulted in 45% increase in efficiencyDetermined the right stored procedures, views, and functions for the applicationCreated/documented specs and test cases for each PL/SQL procedure.
EducationExpected in01/2024totoMaster of Science:Data ScienceUniversity of Memphis-Memphis,TNGPA:Expected in07/2017totoMBA:Human Resources and Marketing ManagementBharathiar University-,GPA:Expected in04/2011totoBachelors of Engineering:Computer Science and EngineeringAnna University-Chennai,India,GPA:>>. The result is, Potential Fit

Fit assessment: Potential Fit