Den 12. mai 2017 ble det annonsert at Brady skulle være på omslaget for . Under et intervju med CBS den 17. mai spurte Charli Rose Bradys kone, Giseesl Bündchen, om hun ville at Brady skulle pensjonere seg til tross for at han spilte på et så høyt nivå. Bündchen nevnte at Brady hadde slitt med en hjernerystelse i 2016-sesongen, «I mean he has concussions pretty much every—I mean we don't talk about—but he does have concussions. I don't really think it's a healthy thing for anybody to go through.» I etterkant av intervjuet slapp NFL en pressemelding: "We have reviewed all reports relating to Tom Brady from the unaffiliated neurotrauma consultants and certified athletic trainer spotters who worked at Patriots' home and away 2016 season games as well as club injury reports that were sent to the league office. There are no records that indicate that Mr. Brady suffered a head injury or concussion, or exhibited or complained of concussion symptoms. Today we have been in contact with the NFLPA and will work together to gather more information from the club's medical staff and Mr. Brady". Bradys agent, Don Yee, sa at Brady ikke hadde blitt diagnostisert med en hjernerystelse i løpet av 2016-sesongen.