Buffalo Wild Wings wants to predict when you'll crave wings
Brooks Goldade
To do so   Brooks Goldade  director of digital experience at B-Dubs   told CNBC that the company is looking to bolster technology that is anticipatory.
"Anticipatory is really being led by the tech giants  the Googles and the Apples  who are trying to figure out what you need when you need it or slightly before you need it "  he  said.
 Goldade  said that Buffalo Wild Wings has already built in some of this technology into its platforms  so that it can change how its customers interact with the brand.
 He  said that part of the company's plan to engage with diners is through "personalization layers" on its website  which track things like a customers' location. Through this data the company can make customers aware of local deals and target areas with specific sports rivalries.
While engaging its digital users is a priority for the brand   Goldade  said  the company  will always put the food first. The revamp of  its  website transformed the ordering platform to focus on convenience  customization and letting diners see the food they are about to order.
 Goldade  said the brand wanted to "engage your brain in a way that makes you hungry" by having large photos of Buffalo Wild Wings' burgers  chicken sandwiches and wings in the online order form.
"I don't want to think about adding bacon  I want to see it "  he  said.
 Goldade  said that Panera is the leading player in providing a visual element to the ordering process  noting that the soup and sandwich company provides its diners with images of its food online and through its ordering kiosks.
 Goldade  said that currently more than a quarter of takeout orders for Buffalo Wild Wings' company-owned locations are made through digital channels like mobile and online.  The company  hopes to see this number increase as  its  online platforms allow for more customization and convenience.
 The company  declined to provide more specific sales information.
To do so   [TGT]told CNBC that the company is looking to bolster technology that is anticipatory.
"Anticipatory is really being led by the tech giants  the Googles and the Apples  who are trying to figure out what you need when you need it or slightly before you need it "  he  said.
 [TGT]said that Buffalo Wild Wings has already built in some of this technology into its platforms  so that it can change how its customers interact with the brand.
 [TGT]  said that part of the company's plan to engage with diners is through "personalization layers" on its website  which track things like a customers' location. Through this data the company can make customers aware of local deals and target areas with specific sports rivalries.
While engaging its digital users is a priority for the brand   Goldade  said  the company  will always put the food first. The revamp of  its  website transformed the ordering platform to focus on convenience  customization and letting diners see the food they are about to order.
 Goldade  said the brand wanted to "engage your brain in a way that makes you hungry" by having large photos of Buffalo Wild Wings' burgers  chicken sandwiches and wings in the online order form.
"I don't want to think about adding bacon  I want to see it "  he  said.
 Goldade  said that Panera is the leading player in providing a visual element to the ordering process  noting that the soup and sandwich company provides its diners with images of its food online and through its ordering kiosks.
 Goldade  said that currently more than a quarter of takeout orders for Buffalo Wild Wings' company-owned locations are made through digital channels like mobile and online.  The company  hopes to see this number increase as  its  online platforms allow for more customization and convenience.
 The company  declined to provide more specific sales information.