Lincoln opens its Experience Center in California
Lincoln
When you think of  Lincoln   you don't think of Southern California.
But  Lincoln  is in the midst of a major comeback  copiously funded by Ford  with the goal of reinventing the luxury brand  which has been around since 1917.
Now  the brand  has undertaken one of  its  most brash moves to date by opening a sumptuous "Experience Center" at an upscale mall in Newport Beach.
Not that it was always so. In the 1950s and '60s   Lincoln  and Cadillac were huge in SoCal. But the '70s and '80s changed all that.
 Lincoln  wants to restore that vanished glory. In the latest chapter of the comeback   the brand  has authored what  it 's calling the " Lincoln  Way " a unified set of services and values that  it  hopes will change hearts and minds.  The Lincoln Way  enhances and extends the brand's "Black Label" offering  which provides personalized shopping with dedicated personnel.
"In North America   Lincoln Black Label  offers the ultimate expression of  Lincoln  style and substance " the automaker said in a statement.
" The Lincoln Way  builds off the success of  Lincoln Black Label  with outstanding levels of personalized  effortless solutions delivered with a human touch " Ford said.
When you think of  [TGT] you don't think of Southern California.
But   [TGT]   is in the midst of a major comeback  copiously funded by Ford  with the goal of reinventing the luxury brand  which has been around since 1917.
Now  the brand  has undertaken one of  its  most brash moves to date by opening a sumptuous "Experience Center" at an upscale mall in Newport Beach.
Not that it was always so. In the 1950s and '60s    [TGT]   and Cadillac were huge in SoCal. But the '70s and '80s changed all that.
  [TGT] wants to restore that vanished glory. In the latest chapter of the comeback   the brand  has authored what  it 's calling the "  [TGT] Way " a unified set of services and values that   [TGT]   hopes will change hearts and minds.  The  [TGT]  Way  enhances and extends the brand's "Black Label" offering  which provides personalized shopping with dedicated personnel.
"In North America   Lincoln Black Label  offers the ultimate expression of   [TGT]   style and substance " the automaker said in a statement.
" The Lincoln Way  builds off the success of  Lincoln Black Label  with outstanding levels of personalized  effortless solutions delivered with a human touch " Ford said.