Juicero  maker of the $400 juicer cuts prices and lays off employees
Juicero
Juicero  employees found out in a letter on Friday that the company is cutting the price of its cold-press juicing system. Some employees also found out they had been cut  too.
In a letter obtained by Fortune  Juicero CEO Jeff Dunn wrote  “the current prices of $399 for the Press and $5 - $7 for produce Packs are not a realistic way for us to fulfill our mission at the scale to which we aspire.”
The Juicero machine  for those unfamiliar  can whip up a fresh-squeezed fruit and veggie concoction at the press of a button. It's also WiFi-enabled  and can tell you the nutritional value of your drink. It originally cost $700 when it first launched  plus it received endorsements from Gwyneth Paltrow and Dr.Oz and was hailed as the ultimate Silicon Valley indulgence.
The company has faced blowback from consumers after an April Bloomberg article revealed the packets could be easily squeezed by hand. According to the article  investors were a little peeved to learn that the machine was not actually necessary for the same "farm to glass" juice experience. Those investors — which include Campbell Soup  Google Ventures  and Kleiner Perkins — helped  Juicero  raise $100 million in 2015 after three years in stealth mode.
Dunn responded to the Bloomberg story  saying  the company  already knew the packs could be squeezed into juice and that the value lies in the machine's smart features and consistent pressing technique — not just the juice itself.
 Juicero  packets expire quickly — 8 days  according to  the company  — and the machine's connected features help  them  maintain  their  tight supply chain. The product even has an app that reminds you to drink your juice before it expires.
Customers will have to decide for themselves if the reduced price is worth it for a glass of juice. To help you decide  read about Business Insider's experience testing the Juicero juicer.
Juicero  employees found out in a letter on Friday that the company is cutting the price of its cold-press juicing system. Some employees also found out they had been cut  too.
In a letter obtained by Fortune  Juicero CEO Jeff Dunn wrote  “the current prices of $399 for the Press and $5 - $7 for produce Packs are not a realistic way for us to fulfill our mission at the scale to which we aspire.”
[TGT]can whip up a fresh-squeezed fruit and veggie concoction at the press of a button. It's also WiFi-enabled  and can tell you the nutritional value of your drink. It originally cost $700 when it first launched  plus it received endorsements from Gwyneth Paltrow and Dr.Oz and was hailed as the ultimate Silicon Valley indulgence.
The company has faced blowback from consumers after an April Bloomberg article revealed the packets could be easily squeezed by hand. According to the article  investors were a little peeved to learn that [TGT] was not actually necessary for the same "farm to glass" juice experience. Those investors — which include Campbell Soup  Google Ventures  and Kleiner Perkins — helped  [TGT]raise $100 million in 2015 after three years in stealth mode.
Dunn responded to the Bloomberg story  saying  [TGT]already knew the packs could be squeezed into juice and that the value lies in [TGT]'s smart features and consistent pressing technique — not just the juice itself.
 [TGT]packets expire quickly — 8 days  according to  [TGT]— and [TGT]'s connected features help  [TGT]  maintain  [TGT]  tight supply chain. The product even has an app that reminds you to drink your juice before it expires.
Customers will have to decide for themselves if the reduced price is worth it for a glass of juice. To help you decide  read about Business Insider's experience testing the Juicero juicer.