Is Nicki Minaj Doing An Ad For Mattresses Here?
Nicki Minaj Nicki
The Case
Nicki Minaj  posted an Instagram of  herself  in front of the distinctive blue-and-white Casper mattress box on Dec. 30 with this caption: âLove it @casper havenât slept in daze.â
Casper confirmed to BuzzFeed News in an email on Monday that it compensated  Nicki Minaj  to post about the mattress. It wasnât just a gift â  she  was paid $$$.
So shouldnât  she  have disclosed it was an ad in the caption? Casper said  âWe asked that  she  include the proper disclosure (#ad) in  her  caption. After  she  posted  we reached out â early last week â to ask that  she  update the copy to clarify.â
As of yesterday afternoon   Minaj  had still not updated  her  post to say that  it  was an ad.  Her  record label did not reply to BuzzFeed Newsâ request for comment.
The Case
Nicki Minaj  posted an Instagram of  herself  in front of the distinctive blue-and-white Casper mattress box on Dec. 30 with this caption: âLove it @casper havenât slept in daze.â
Casper confirmed to BuzzFeed News in an email on Monday that it compensated  Nicki Minaj  to post about the mattress. It wasnât just a gift â  she  was paid $$$.
So shouldnât  she  have disclosed it was an ad in the caption? Casper said  âWe asked that  she  include the proper disclosure (#ad) in  her  caption. After  she  posted  we reached out â early last week â to ask that  she  update the copy to clarify.â
As of yesterday afternoon   Minaj  had still not updated  her  post to say that  it  was an ad.  Her  record label did not reply to BuzzFeed Newsâ request for comment.