Why Best
John Grisham
CES is in full swing  and there is a particular buzz about the intersection of tech and healthcare through a very unexpected source in  best-selling author John Grisham (The Firm  The Client) .  Grisham  is applying  his  enviable skills to the powerful intersection of tech and healthcare and potentially about to turn it on its ear.
 Grisham  spoke from one of the CES stages about the growing public interest to  his  recent ebook  The Tumor which describes how a revolutionary  new medical technology called focused ultrasound could transform the treatment of serious medical disorders by curing with sound. The fictional story follows the plight of a young father who is diagnosed with a lethal brain tumor and begins a painful battle. Yet the treatment method and the tech behind it is not only very real but something which with  Grisham  is now deeply involved.  He  gave a candid interview about the scope of  his  work with this potentially game-changing move in healthcare  along with Dr. Neal Kassell  founder and chairman of the Focused Ultrasound Foundation (FUSF) and a former neurosurgeon who provided the medical and technical consulting for the book.
Prior to taking the stage at CES Grisham told me that Kassell approached  him  about being on the board of FUSF but that respectfully declined  several times. "Prior to my current involvement  I knew essentially nothing about the medical field. My usual focus is on legal matters and social injustice. So I was lukewarm  to say the least "  Grisham  said. However  as both  his  mother and  his  sister were diagnosed with cancerous tumors   he  began to see how the research that FUSF does could help millions of people facing the same diagnosis worldwide. FUSF's mission is to bring the technology that enables a lower cost method to destroy tumors with out-patient  ultrasound options and eradicate such terminal illness  where possible. Naturally  such continued research and development of this technology is expensive.
"So as I was on the board  I thought one of the best ways I could help would be to raise money "  Grisham  explained. FUSF has an annual operating budget of $10 million with 65% of that needed for research  itself. "We needed to raise awareness. Naturally  you do that through telling a story. I know how to do that." So  he  began to work with Kassell to write The Tumor with Kassell providing the deeply medical insights. After about a year  the book was ready and the Foundation it published. They decided to offer it for free and Jeff Bezos CEO of Amazon permitted them to distribute the book via the platform at this price point given its link to social good.
CES is in full swing  and there is a particular buzz about the intersection of tech and healthcare through a very unexpected source in  [TGT] The Client) .   [TGT] is applying   [TGT]   enviable skills to the powerful intersection of tech and healthcare and potentially about to turn it on its ear.
  [TGT] spoke from one of the CES stages about the growing public interest to   [TGT]   recent ebook  The Tumor which describes how a revolutionary  new medical technology called focused ultrasound could transform the treatment of serious medical disorders by curing with sound. The fictional story follows the plight of a young father who is diagnosed with a lethal brain tumor and begins a painful battle. Yet the treatment method and the tech behind it is not only very real but something which with   [TGT] is now deeply involved.   [TGT]   gave a candid interview about the scope of   [TGT]   work with this potentially game-changing move in healthcare  along with Dr. Neal Kassell  founder and chairman of the Focused Ultrasound Foundation (FUSF) and a former neurosurgeon who provided the medical and technical consulting for the book.
Prior to taking the stage at  [TGT]  told me that Kassell approached  him  about being on the board of FUSF but that respectfully declined  several times. "Prior to my current involvement  I knew essentially nothing about the medical field. My usual focus is on legal matters and social injustice. So I was lukewarm  to say the least "   [TGT] said. However  as both   [TGT]   mother and   [TGT]   sister were diagnosed with cancerous tumors    [TGT]   began to see how the research that FUSF does could help millions of people facing the same diagnosis worldwide. FUSF's mission is to bring the technology that enables a lower cost method to destroy tumors with out-patient  ultrasound options and eradicate such terminal illness  where possible. Naturally  such continued research and development of this technology is expensive.
"So as I was on the board  I thought one of the best ways I could help would be to raise money  [TGT] explained. FUSF has an annual operating budget of $10 million with 65% of that needed for research  itself. "We needed to raise awareness. Naturally  you do that through telling a story. I know how to do that." So  he  began to work with Kassell to write The Tumor with Kassell providing the deeply medical insights. After about a year  the book was ready and the Foundation it published. They decided to offer it for free and Jeff Bezos CEO of Amazon permitted them to distribute the book via the platform at this price point given its link to social good.