Chicago sets sights on Apple and its new campus: 'Weâre going to go compete'
Boyd
Apple appears to be following Amazon in using a high-profile  public search to win incentives and boost its brand  particularly by tying the campus announcement to broader plans for U.S. investment and jobs  said John H.  Boyd   principal of The Boyd Co.  a Princeton  N.J.-based corporate site selection consultancy.
âThereâs a branding component to all of this  associating the brand with the popular America-first sentiment â  Boyd  said. âAmericans want to buy goods and services provided by American companies.â
Apple  like Amazon  will be looking for office sites with plenty of highly skilled workers   Boyd  said. The company will likely consider âusual suspectsâ like Atlanta  Boston and Chicago. But easy access to air travel could give Dallas and Houston a boost  and Newark  N.J.  has been willing to aggressively compete on incentives  he said.
Reno could also emerge as a strong contender   Boyd  said  pointing to its proximity to Silicon Valleyâs talent pool  favorable tax policies and affordable housing.
 Boyd  said itâs difficult to say how following Amazon might affect Appleâs search. Cities that already had to work to convince legislatures and to sign off on hefty incentive packages might experience some âAmazon fatigue â  he  said. âBut itâs not black and white â¦ these are high-paying jobs every mayor and governor in the country would like to attract.â
Apple appears to be following Amazon in using a high-profile  public search to win incentives and boost its brand  particularly by tying the campus announcement to broader plans for U.S. investment and jobs  said  [TGT] principal of The Boyd Co.  a Princeton  N.J.-based corporate site selection consultancy.
âThereâs a branding component to all of this  associating the brand with the popular America-first sentiment â   [TGT] said. âAmericans want to buy goods and services provided by American companies.â
Apple  like Amazon  will be looking for office sites with plenty of highly skilled workers    [TGT] said.  [TGT]  will likely consider âusual suspectsâ like Atlanta  Boston and Chicago. But easy access to air travel could give Dallas and Houston a boost  and Newark  N.J.  has been willing to aggressively compete on incentives  he said.
Reno could also emerge as a strong contender    [TGT] said  pointing to  [TGT]  proximity to Silicon Valleyâs talent pool  favorable tax policies and affordable housing.
  [TGT] said  [TGT]  difficult to say how following Amazon might affect Appleâs search. Cities that already had to work to convince legislatures and to sign off on hefty incentive packages might experience some âAmazon fatigue â  he  said. âBut itâs not black and white â¦ these are high-paying jobs every mayor and governor in the country would like to attract.â