Facebook launches Creator app for influencers to build video communities
Fidji Simo
âItâs a big priority for us to bring people closer together around meaningful content and the people who are meaningful to them â Facebookâs VP of video product  Fidji Simo  tells me. âCreators are right at the intersection of everything we think is pretty unique about Facebook.â
âThe idea was there to give them a one-stop-shop for all the functionality to manage their presence on the go â  Simo  explains about the Creator app  which breaks down into four parts.
This bundle of tools lets users add intros  outros and custom emoji reactions to their live broadcasts. Creators go on Facebookâs site  upload an intro like a theme song or welcome  and an outro like a call to follow them across social media. Those can then be enabled in the Creator app so they play at the start and end of the broadcast.  Simo  notes that â[Creators] were saying Live is cool because itâs raw and authentic  but theyâd like to be able to introduce every time what their show is about or what the theme is about.â
Graph frames let makers add a pretty border to their videos for a more immersive feel. And custom reactions let creators replace one of the six default âhaha â ââangryâ or âwowâ alternatives to the standard âLikeâ with a graphic of their choice. That could tie in with the theme of their broadcast or personality. For example   Simo  says feel-good video star Markian could add an especially toothy smile reaction to entertain his fan club group on Facebook  the #SmileSquad.
âItâs a big priority for us to bring people closer together around meaningful content and the people who are meaningful to them â Facebookâs VP of video product   [TGT] tells me. âCreators are right at the intersection of everything we think is pretty unique about Facebook.â
âThe idea was there to give them a one-stop-shop for all the functionality to manage their presence on the go â   [TGT] explains about the Creator app  which breaks down into four parts.
This bundle of tools lets users add intros  outros and custom emoji reactions to their live broadcasts. Creators go on Facebookâs site  upload an intro like a theme song or welcome  and an outro like a call to follow them across social media. Those can then be enabled in the Creator app so they play at the start and end of the broadcast.   [TGT] notes that â[Creators] were saying Live is cool because itâs raw and authentic  but theyâd like to be able to introduce every time what their show is about or what the theme is about.â
Graph frames let makers add a pretty border to their videos for a more immersive feel. And custom reactions let creators replace one of the six default âhaha â ââangryâ or âwowâ alternatives to the standard âLikeâ with a graphic of their choice. That could tie in with the theme of their broadcast or personality. For example    [TGT] says feel-good video star Markian could add an especially toothy smile reaction to entertain  [TGT]  fan club group on Facebook  the #SmileSquad.