Google relaxes rules on free news stories plans subscription tools
Richard Gingras
“Over the last year  we got clear indications that  yes  it was going to be important for publishers to grow subscription revenues ” said  Richard Gingras   Google’s vice president for news.
 He  said the number of news outlets with paywalls had reached a critical mass in the last year  to the point that it made sense for Google to start developing tools for them.
The goal is to facilitate fast purchases that could take as little as a single click   Gingras  said. Customers’ names and emails would be shared with the publishers.
A separate tool would give publishers data on how to maximize sign ups with personalized offers.  Gingras  said Google hasn’t determined whether it may charge a fee to recoup costs of that program.
“Google search is valuable because there’s a rich ecosystem out there ”  Gingras  said. “To the extent the web is healthy  that’s very good for our core business. Our objective is not for this to be a new line of business.”
“Over the last year  we got clear indications that  yes  it was going to be important for publishers to grow subscription revenues ” said  [TGT].
 [TGT]  said the number of news outlets with paywalls had reached a critical mass in the last year  to the point that it made sense for Google to start developing tools for them.
The goal is to facilitate fast purchases that could take as little as a single click   Gingras  said. Customers’ names and emails would be shared with the publishers.
A separate tool would give publishers data on how to maximize sign ups with personalized offers.  Gingras  said Google hasn’t determined whether it may charge a fee to recoup costs of that program.
“Google search is valuable because there’s a rich ecosystem out there ”  Gingras  said. “To the extent the web is healthy  that’s very good for our core business. Our objective is not for this to be a new line of business.”