Former Content Powerhouse LittleThings Shuts Down Following Facebook Changes
Gretchen Tibbits
âThe change  announced in January  had a âmaterialâ impact on LittleThings  said Gretchen Tibbits  president and COO of the company  and killed 75 percent of the siteâs organic reach â according to Digiday. âLittleThings is hardly likely to be the last social publisher to meet this fate. Facebook remains a huge source of publisher traffic  but over the past year has been continually curtailing the amount of traffic it sends publishers. The final nail in the coffin came in January when Facebook said it would prioritize usersâ posts in an effort to improve engagement on the platform.â
In a statement  LittleThings President Gretchen Tibbits declared  âWeâre disappointed. Itâs their platformâ¦ But until earlier this month  what we were doing was working.â
âIt was increasingly clear to me that this is not a management problem or a problem with the content that they are making. The problem was that the whole business model made no sense  as far as us just putting the stuff up on the internet and us being able to make a living on it â  he  proclaimed. âI was just angry and frustrated and sad that you canât make cool shit for the internet anymore and make a living.â
âItâs just not as cool as an internet that is a big  chaotic space filled with tons of independently operating websites who are able to make a living because they make something cool that people want to see â  he  concluded. âFacebook is essentially running a payola scam where you have to pay them if you want your own fans to see your content.â
âThe change  announced in January  had a âmaterialâ impact on LittleThings  said  [TGT]   president and COO of the company  and killed 75 percent of the siteâs organic reach â according to Digiday. âLittleThings is hardly likely to be the last social publisher to meet this fate. Facebook remains a huge source of publisher traffic  but over the past year has been continually curtailing the amount of traffic it sends publishers. The final nail in the coffin came in January when Facebook said it would prioritize usersâ posts in an effort to improve engagement on the platform.â
In a statement  LittleThings President  [TGT]  declared  âWeâre disappointed. Itâs their platformâ¦ But until earlier this month  what we were doing was working.â
âIt was increasingly clear to me that this is not a management problem or a problem with the content that they are making. The problem was that the whole business model made no sense  as far as us just putting the stuff up on the internet and us being able to make a living on it â  he  proclaimed. âI was just angry and frustrated and sad that you canât make cool shit for the internet anymore and make a living.â
âItâs just not as cool as an internet that is a big  chaotic space filled with tons of independently operating websites who are able to make a living because they make something cool that people want to see â  he  concluded. âFacebook is essentially running a payola scam where you have to pay them if you want your own fans to see your content.â