Departing Sony CEO Kaz Hirai says he brought back 'the missing DNA'
Kaz Hirai
Sony has rediscovered  its "missing DNA " outgoing CEO Kaz Hirai  has said.
"We're here to wow people "  Hirai  told CNBC for Fortt Knox in January.
"That was the missing DNA  and I think we had lost it somewhere along the way because we decided we're going to compete on price features and functionality "  Hirai  said.
"Now you've got to do that  but that's not what Sony is about "  he  said. "Sony is about providing products that really wow people â like  oh my god you can really do this? "
Hirai  is stepping down as CEO after nearly 35 years at  the pioneering electronics company .  He 'll be replaced by CFO Kenichiro Yoshida  effective April 1.
Before taking the top role in 2012   Hirai  worked on  the company 's music and entertainment teams.  He  was tasked with  the company 's turnaround  after the once leading consumer electronics group lost its footing to hardware giant Apple and Asian rivals.
Under  Hirai    the company  expanded the functionality of  its  PlayStation gaming consoles and shifted to a subscription-based model for  its  legacy music segment.
"It's really the reason why I joined Sony Music back in '84 "  Hirai  said. "I wanted to be part of a business that really brings that wow through music at the time. And that's been my driving motivation ever since."
 Hirai  also discussed the music industry  Japanese corporate culture and household screen time with Fortt Knox. Listen to the full interview here:
Sony has rediscovered   [TGT] has said.
"We're here to wow people "   [TGT] told CNBC for Fortt Knox in January.
"That was the missing DNA  and I think we had lost it somewhere along the way because we decided we're going to compete on price features and functionality  [TGT] said.
"Now you've got to do that  but that's not what Sony is about "  he  said. "Sony is about providing products that really wow people â like  oh my god you can really do this?  [TGT] 
is stepping down as CEO after nearly 35 years at  the pioneering electronics company .   [TGT]  'll be replaced by CFO Kenichiro Yoshida  effective April 1.
Before taking the top role in 2012    [TGT] worked on  the company 's music and entertainment teams.   [TGT]   was tasked with  the company 's turnaround  after the once leading consumer electronics group lost its footing to hardware giant Apple and Asian rivals.
Under  [TGT] the company  expanded the functionality of   [TGT]   PlayStation gaming consoles and shifted to a subscription-based model for   [TGT]   legacy music segment.
"It's really the reason why I joined Sony Music back in '84 "   [TGT] said. "I wanted to be part of a business that really brings that wow through music at the time. And that's been my driving motivation ever since. [TGT] 
also discussed the music industry  Japanese corporate culture and household screen time with Fortt Knox. Listen to the full interview here: