Sean Hannity advertisers respond to Roy Moore coverage
Sean Hannity
Some advertisers are removing their ads from  Sean Hannity 's Fox News show in response to  his  coverage of the sexual-misconduct allegations against Roy Moore  the Republican US Senate candidate in Alabama.
 The Fox News host Sean Hannity  is facing heat after several brands pulled their ads from  his  show. A wave of advertisers announced they would pull spots from "Hannity" following  the host 's interview on Friday with Roy Moore in which they discussed allegations that Moore engaged in sexual misconduct with a 14-year-old and pursued relationships with other teenagers when he was in his 30s. Some media observers have noted that Hannity directly asked about the allegations. But critics say Hannity went too easy on Moore — whom he supported in the Alabama Senate primary — saying he appeared to agree with a characterization of some of the conduct as "consensual." Amid the left-wing media watchdog Media Matters urging sponsors to pull ads  Keurig  Realtor.com  Eloquii  23andMe  Nature's Bounty  and E-Trade all announced over the weekend that they had no plans to advertise on Hannity's Fox News show. More recently  brands such as Mercedes-Benz have jumped on the bandwagon  even as others such as MyPillow remain unfazed. Brands distancing themselves from politically or otherwise sensitive issues is nothing new. Several big-name advertisers were conspicuously absent from Megyn Kelly's interview in June with Alex Jones  the right-wing provocateur and conspiracy-monger. Similarly  in April  BMW  Mitsubishi  Hyundai  and Lexus were among the brands that pulled their ads from "The O'Reilly Factor" amid a wave of sexual-harassment allegations against its host  Bill O'Reilly. There has also been increasing consumer backlash to brands taking positions. But these emotional reactions are unprecedented  according to Canvs  a company that measures viewers' qualitative responses to content. It looks at all the spoken words about shows across social media and maps viewers' reactions with a range of 42 emotions. "Unlike most emotional conversations about TV  brands have been raised to the forefront of the discussion surrounding ' Hannity  '" a Canvs analyst told Business Insider. "These brand-driven viewer emotional reactions are really unprecedented when you look at any show on TV." Still   Hannity  has seen  his  ratings jump since Fox News moved  him  to a different time slot last month.  He  was already one of the highest-rated personalities in cable news.  He  has also weathered previous boycott calls by Media Matters  partially by rallying  his  viewers and supporters  who started a #BoycottKeurig campaign over the weekend and shared videos of themselves destroying the coffee machines. On Monday  Realtor.com deleted an initial tweet about pulling the ads  and Keurig's CEO apologized for "taking sides." "The action is key because that is what will have a financial effect on  Hannity 's show  not the messaging that companies use " said Angelo Carusone  the president of Media Matters. Carusone added that he was surprised that Realtor.com made a statement at all  considering the company is owned by Fox News' chairman  Rupert Murdoch. Business Insider asked several other brands who have advertised on  Hannity 's show over the past few months about their stances and whether they plan to do so in the future. Here are their responses: View As: One Page Slides
Hebrew National announced on Monday it was no longer advertising on  Hannity 's show. Hebrew National stated it had removed  Hannity 's show from its advertising plans on Monday afternoon. "Our advertising is not intended to be an endorsement of or sponsorship of any particular program " the hot dog brand posted on Twitter.
Reddi-wip and Marie Callender's — two other Conagra brands — also cut advertising. A spokesperson from Conagra Brands told Business Insider on Monday that the company had "removed  Hannity  from our advertising plans for all Conagra brands." On Tuesday  a spokesperson clarified that the change had been made prior to the  Hannity  flap. "We adjusted our media spend several months ago due to the needs of our business " spokesperson Lanie Friedman said. "That said  we have not run on this program since August  so our decision was not made currently and has nothing to do with this controversy."
Keurig says it will no longer advertise Keurig said on Twitter that it would no longer advertise on  Hannity 's show. Many on the right called for  Hannity 's supporters to boycott Keurig. On Sunday  some people went as far as posting videos of themselves smashing their Keurig coffee machines. In a memo to employees on Monday  obtained by The Washington Post's Erik Wemple  CEO Bob Gamgort called Keurig's decision to explain its plan to "pause" its advertising with Hannity's show "highly unusual" and "outside of company protocols." "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend  which was not our intent " Gamgort wrote.
Realtor.com said in a now deleted tweet: "While we continually strategize on where we advertise on and offline  we are not currently  and will not be running TV ads on  Hannity ."
The fashion brand Eloquii said in a tweet on Saturday that  Hannity  was "blocked from our advertising list."
The DNA-testing company 23andMe said: "We've received inquiries RE: advertising on  Hannity . We are not running TV advertising on  Hannity . We continue to closely evaluate where we advertise."
The meal-delivery service HelloFresh says it does not advertise on or around  Hannity 's shows. "We have continuously worked with our advertising agency partners and media buyers to ensure that no HelloFresh ads are running during his programs " a HelloFresh representative told Business Insider in an email. "We always refresh our advertising outlets with considerations for current events which we do not condone."
MyPillow said it had "no plans to change its advertising" on the show. The "as seen on TV" pillow brand isn't planning to slow its advertising push on  Hannity 's show. "MyPillow has no plans to change its advertising " Mike Lindell  the founder and CEO  said in an email to Business Insider.
Untuckit said its decision not to advertise on  Hannity 's show was "unrelated" to news about Moore. In an email to Business Insider  Untuckit CEO Aaron Sanandres said the men's shirt brand had no plans to advertise on " Hannity ." "We have not advertised on Hannity for several weeks  although unrelated to the controversy surrounding his interview with Roy Moore " Sanandres said in an email. "The move was part of a larger assessment of where we spend our advertising dollars. We do not have any plans to revisit this decision."
Dollar Shave Club announced Wednesday it had "ceased advertising with  Sean Hannity ." The company tweeted in reply to a someone who asked over the weekend if it supported child molesters: "we do not condone any illegal or unethical behavior. We've ceased advertising with  Sean Hannity  and continue to review where we advertise."
Some advertisers are removing their ads from  Sean Hannity 's Fox News show in response to  his  coverage of the sexual-misconduct allegations against Roy Moore  the Republican US Senate candidate in Alabama.
 [TGT]is facing heat after several brands pulled their ads from  [TGT]  show. A wave of advertisers announced they would pull spots from "Hannity" following  [TGT] 's interview on Friday with Roy Moore in which they discussed allegations that Moore engaged in sexual misconduct with a 14-year-old and pursued relationships with other teenagers when he was in his 30s. Some media observers have noted that Hannity directly asked about the allegations. But critics say Hannity went too easy on Moore — whom he supported in the Alabama Senate primary — saying he appeared to agree with a characterization of some of the conduct as "consensual." Amid the left-wing media watchdog Media Matters urging sponsors to pull ads  Keurig  Realtor.com  Eloquii  23andMe  Nature's Bounty  and E-Trade all announced over the weekend that they had no plans to advertise on Hannity's Fox News show. More recently  brands such as Mercedes-Benz have jumped on the bandwagon  even as others such as MyPillow remain unfazed. Brands distancing themselves from politically or otherwise sensitive issues is nothing new. Several big-name advertisers were conspicuously absent from Megyn Kelly's interview in June with Alex Jones  the right-wing provocateur and conspiracy-monger. Similarly  in April  BMW  Mitsubishi  Hyundai  and Lexus were among the brands that pulled their ads from "The O'Reilly Factor" amid a wave of sexual-harassment allegations against its host  Bill O'Reilly. There has also been increasing consumer backlash to brands taking positions. But these emotional reactions are unprecedented  according to Canvs  a company that measures viewers' qualitative responses to content. It looks at all the spoken words about shows across social media and maps viewers' reactions with a range of 42 emotions. "Unlike most emotional conversations about TV  brands have been raised to the forefront of the discussion surrounding ' Hannity  '" a Canvs analyst told Business Insider. "These brand-driven viewer emotional reactions are really unprecedented when you look at any show on TV." Still   Hannity  has seen  his  ratings jump since Fox News moved  him  to a different time slot last month.  He  was already one of the highest-rated personalities in cable news.  He  has also weathered previous boycott calls by Media Matters  partially by rallying  his  viewers and supporters  who started a #BoycottKeurig campaign over the weekend and shared videos of themselves destroying the coffee machines. On Monday  Realtor.com deleted an initial tweet about pulling the ads  and Keurig's CEO apologized for "taking sides." "The action is key because that is what will have a financial effect on  Hannity 's show  not the messaging that companies use " said Angelo Carusone  the president of Media Matters. Carusone added that he was surprised that Realtor.com made a statement at all  considering the company is owned by Fox News' chairman  Rupert Murdoch. Business Insider asked several other brands who have advertised on  Hannity 's show over the past few months about their stances and whether they plan to do so in the future. Here are their responses: View As: One Page Slides
Hebrew National announced on Monday it was no longer advertising on  [TGT] 's show. Hebrew National stated it had removed  [TGT] 's show from its advertising plans on Monday afternoon. "Our advertising is not intended to be an endorsement of or sponsorship of any particular program " the hot dog brand posted on Twitter.
Reddi-wip and Marie Callender's — two other Conagra brands — also cut advertising. A spokesperson from Conagra Brands told Business Insider on Monday that the company had "removed  Hannity  from our advertising plans for all Conagra brands." On Tuesday  a spokesperson clarified that the change had been made prior to the  Hannity  flap. "We adjusted our media spend several months ago due to the needs of our business " spokesperson Lanie Friedman said. "That said  we have not run on this program since August  so our decision was not made currently and has nothing to do with this controversy."
Keurig says it will no longer advertise Keurig said on Twitter that it would no longer advertise on  Hannity 's show. Many on the right called for  Hannity 's supporters to boycott Keurig. On Sunday  some people went as far as posting videos of themselves smashing their Keurig coffee machines. In a memo to employees on Monday  obtained by The Washington Post's Erik Wemple  CEO Bob Gamgort called Keurig's decision to explain its plan to "pause" its advertising with Hannity's show "highly unusual" and "outside of company protocols." "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend  which was not our intent " Gamgort wrote.
Realtor.com said in a now deleted tweet: "While we continually strategize on where we advertise on and offline  we are not currently  and will not be running TV ads on  Hannity ."
The fashion brand Eloquii said in a tweet on Saturday that  Hannity  was "blocked from our advertising list."
The DNA-testing company 23andMe said: "We've received inquiries RE: advertising on  Hannity . We are not running TV advertising on  Hannity . We continue to closely evaluate where we advertise."
The meal-delivery service HelloFresh says it does not advertise on or around  Hannity 's shows. "We have continuously worked with our advertising agency partners and media buyers to ensure that no HelloFresh ads are running during his programs " a HelloFresh representative told Business Insider in an email. "We always refresh our advertising outlets with considerations for current events which we do not condone."
MyPillow said it had "no plans to change its advertising" on the show. The "as seen on TV" pillow brand isn't planning to slow its advertising push on  Hannity 's show. "MyPillow has no plans to change its advertising " Mike Lindell  the founder and CEO  said in an email to Business Insider.
Untuckit said its decision not to advertise on  Hannity 's show was "unrelated" to news about Moore. In an email to Business Insider  Untuckit CEO Aaron Sanandres said the men's shirt brand had no plans to advertise on " Hannity ." "We have not advertised on Hannity for several weeks  although unrelated to the controversy surrounding his interview with Roy Moore " Sanandres said in an email. "The move was part of a larger assessment of where we spend our advertising dollars. We do not have any plans to revisit this decision."
Dollar Shave Club announced Wednesday it had "ceased advertising with  Sean Hannity ." The company tweeted in reply to a someone who asked over the weekend if it supported child molesters: "we do not condone any illegal or unethical behavior. We've ceased advertising with  Sean Hannity  and continue to review where we advertise."