An Act To Clarify the Law Allowing Certificate of Approval Holders and Manufacturers or Suppliers of Spirits To Offer Mail-in Rebates
Maine Legislature, Session 128, LD 1013
Committee Amendment CA_A_H265 (House)
Amends: 28-A MRSA §708

COMMITTEE AMENDMENT "/+" to H.P. 714, L.D. 1013, Bill, "An Act To 
Clarify the Law Allowing Certificate of Approval Holders and Manufacturers or 
Suppliers of Spirits To Offer Mail-in Rebates" 
Amend the bill by striking out eve1ything after the enacting clause and before the 
summary and inserting the following: 
'Sec. 1. 28-A MRSA §708, sub-§6, as amended by PL 2013, c. 514, §1 and 
affected by §3, is further amended to read: 
6. 
Marketing and mail-in promotions. 
Upon approval by the commission, 
promotional materials designed to encourage a consumer to purchase a spirits product to 
be attached to or displayed near the spirits product where it is offered for sale for off-
premises consumption may be offered by those whose spirits products are listed by the 
commission. Upon approval by the commission, a mail-in rebate may be provided to 
consumers through print or electronic media, attached to the spirits product or displayed 
near the spirits product where the spirits product is offered for sale for off-premises 
consumption. Mail-in rebates approved by the commission must be redeemed by the 
manufacturer and not by the retail licensee and may not exceed the purchase price of the 
spirits product. Mail-in rebates authorized by this subsection must require the inclusion 
of the original dated sales receipt for the spirits product to which the rebate is applied. 
The commission may approve mail-in rebates that offer an incrementally greater discount 
based upon increased volume of purchased product. 
Mail-in rebates, certificates or 
merchandise included with a spirits product must be inserted in the package or attached to 
the package by the manufacturer. 
Sec. 2. 28-A MRSA §708, first ,, as amended by PL 2013, c. 514, §2 and 
affected by §3, is further amended to read: 
This section does not prohibit a certificate of approval holder from including a 
certificate, instant redeemable coupon or merchandise in or on a package of beer, wine or 
low-alcohol spirits for sale by an off-premise retailer. 
The package containing the 
certificate, instant redeemable coupon or merchandise must be packaged by the certificate 
of approval holders at the brewery or winery. Upon approval of the bureau, a certificate 
COMMITTEE AMENDMENT 
t\o c,15\ 
COMMITTEE AMENDMENT ·A" to H.P. 714, L.D. 1013 
of approval holder may offer a mail-in rebate for a malt liquor, wine or low-alcohol 
spirits product for consumers through print or electronic media, attached to the package 
of malt liquor, wine or low-alcohol spirits product or displayed near where the malt 
liquor, wine or low-alcohol spirits product is offered for sale for off-premises 
consumption. Mail-in rebates authorized by this paragraph must require the inclusion of 
the original dated sales receipt for the product to which the rebate is applied. Mail-in 
rebates must be redeemed by the certificate of approval holder and may not exceed the 
purchase price of the malt liquor, wine or low-alcohol spirits product to which the rebate 
is applied. The commission may approve mail-in rebates that offer an incrementally 
greater discount based upon increased volume of purchased product.' 
SUMMARY 
This amendment replaces the bill. The amendment clarifies that mail-in rebates may 
offer an incrementally greater discount on the purchase of liquor based upon increased 
volume of purchased product. 
COMMITTEE AMENDMENT