An Act To Improve the Availability of Coupons in the State
Maine Legislature, Session 126, LD 0704
Committee Amendment CA_A_S460 (Senate)

COMMITTEE AMENDMENT" A " to S.P. 253, L.D. 704, Bill, "An Act To 
Improve the Availability of Coupons in the State" 
Amend the bill by striking out the title and substituting the following: 
'An Act To Improve the Availability of Mail-in Rebates in the State' 
Amend the bill by striking out everything after the enacting clause and before the 
summary and inserting the following: 
'Sec. 1. 2S-A MRSA §70S, sub-§6, as amended by PL 2009, c. 145, § 1, is further 
amended to read: 
6. 
Marketing and mail-in promotions. 
Upon approval by the commission, 
promotional materials, inoluding mail in rebates, designed to encourage a consumer to 
purchase a spirits product to be attached to or displayed near the spirits product where it 
is offered for sale for off-premises consumption may be offered by those whose spirits 
products are listed by the commission. Upon approval by the commission, a mail-in 
rebate may be provided to consumers through print or electronic media, attached to the 
spirits product or displayed near the spirits product where the spirits product is offered for 
sale for off-premises consumption. Mail-in rebates approved by the commission must be 
redeemed by the manufacturer and not by the retail licensee and may not exceed the 
purchase price of the spirits product. Mail-in rebates authorized by this subsection must 
require the inclusion of the original dated sales receipt for the spirits product to which the 
rebate is applied. Mail-in rebates, certificates or merchandise included with a spirits 
product must be inserted in the package or attached to the package by the manufacturer. 
Sec. 2. 2S-A MRSA §70S, first~, as amended by PL 2009, c. 145, §1, is further 
amended to read: 
This section does not prohibit a certificate of approval holder from including a-maH 
in offer, a certificate, instant redeemable coupon or merchandise in or on a package of 
beer, wine or low-alcohol spirits for sale by an off-premise retailer. 
The package 
containing the mail in offer, certificate, instant redeemable coupon or merchandise must 
be packaged by the certificate of approval holders at the brewery or winery. 
Upon 
COMMITTEE AMENDMENT 
c~': 
~ 
COMMITTEE AMENDMENT ".A" to S.P. 253, L.D. 704 
approval of the bureau, a certificate of approval holder may offer a mail-in rebate for a 
malt liquor, wine or low-alcohol spirits product for consumers through print or electronic 
media, attached to the package of malt liquor, wine or low-alcohol spirits product or 
displayed near where the malt liquor, wine or low-alcohol spirits product is offered for 
sale for off-premises consumption. Mail-in rebates authorized by this paragraph must 
require the inclusion of the original dated sales receipt for the product to which the rebate 
is applied. Mail-in rebates must be redeemed by the certificate of approval holder and 
may not exceed the purchase price of the malt liquor, wine or low-alcohol spirits product 
to which the rebate is applied. 
Sec. 3. Effective date. This Act takes effect January 1,2015.' 
SUMMARY 
This amendment is the majority report of the committee and replaces the bill. It 
provides that a manufacturer of spirits or a supplier of malt liquor, wine or low-alcohol 
spirits products may offer mail-in rebates through print or electronic media, attached to 
the package or displayed near the product where it is offered for sale for consumption off 
the licensed premises. Such mail-in rebates must be redeemed by the manufacturer or 
supplier and may not exceed the price of the product to which they are applied. 
COMMITTEE AMENDMENT