An Act To Create the Office of Marketing
Maine Legislature, Session 126, LD 0314
Committee: Labor, Commerce, Research and Economic Development
Sponsors: VOLK, TUTTLE, AYOTTE, DAVIS, MAKER, NUTTING, WALLACE, WINCHENBACH, CUSHING, KATZ
Amends: 5 MRSA §13055

Legislative Document 
No. 314 
H.P. 223 
House of Representatives, February 7, 2013 
An Act To Create the Office of Marketing 
Submitted by the Department of Economic and Community Development pursuant to Joint 
Rule 204. 
Reference to the Committee on Labor, Commerce, Research and Economic Development 
suggested and ordered printed. 
MILLICENT M. MacFARLAND 
Clerk 
Presented by Representative VOLK of Scarborough. 
Cosponsored by Senator TUTTLE of York and 
Representatives: AYOTTE of Caswell, DAVIS of Sangerville, MAKER of Calais, NUTTING 
of Oakland, WALLACE of Dexter, WINCHENBACH of Waldoboro, Senators: CUSHING of 
Penobscot, KATZ of Kennebec. 
Be it enacted by the People of the State of Maine as follows: 
Sec. 1.  5 MRSA §13055, sub-§1, ¶F, as amended by PL 2003, c. 673, Pt. M, §2, 
is further amended to read: 
F.  The Office of Community Development; and 
Sec. 2.  5 MRSA §13055, sub-§1, ¶G, as enacted by PL 2003, c. 673, Pt. M, §2, 
is amended to read: 
G.  The Office of Innovation.; and 
Sec. 3.  5 MRSA §13055, sub-§1, ¶H is enacted to read: 
H.  The Office of Marketing. 
Sec. 4.  5 MRSA c. 383, sub-c. 1-C is enacted to read: 
SUBCHAPTER 1-C 
OFFICE OF MARKETING 
§13060-H.  Office of Marketing 
1.  Office; establishment.  The commissioner shall establish the Office of Marketing.  
The Office of Marketing is under the control and supervision of the Chief Marketing 
Officer.  The Office of Marketing shall administer a program that coordinates efforts 
across all departments of State Government to ensure marketing effectiveness.  
Notwithstanding the requirements of chapter 155, the Chief Marketing Officer shall 
administer the Office of Marketing in accordance with the policies of the commissioner 
and the provisions of this subchapter. 
2.  Duties.  The Chief Marketing Officer shall: 
A.  Coordinate, manage, plan, direct and implement statewide marketing efforts 
across all departments of State Government; 
B.  Establish a centralized process to review and approve, coordinate or make more 
efficient all marketing activities across all departments of State Government, when 
appropriate; 
C.  Negotiate with media agents, vendors, trade shows, organizations and similar 
entities to secure marketing opportunities that benefit departments and agencies of 
State Government; 
D.  Advise and consult with departments of State Government and marketing 
personnel concerning marketing and the methods used in the promotion of the State 
in order to promote cost-effective operations; and 
E.  Review and analyze the marketing processes of state agencies that directly affect 
the achievement of the duties and responsibilities of the Office of Marketing. 
3.  Funding.  An Office of Marketing internal services fund account is established to 
support the operation of the Office of Marketing. 
Funding includes, but is not limited to, appropriations made to the Office of Marketing, 
funds transferred to the Office of Marketing from within the department and funds 
received from other departments from fees assessed. 
4.  Report to the Legislature.  The commissioner and the Chief Marketing Officer 
shall report to the joint standing committee of the Legislature having jurisdiction over 
appropriations and financial affairs at the beginning of the First Regular Session of each 
Legislature regarding: 
A.  The degree of progress that has been made in the coordination of marketing 
within State Government; and 
B.  The problems that exist in the coordination of marketing activities within State 
Government. 
SUMMARY 
This bill provides for the creation of a centralized Office of Marketing within the 
Department of Economic and Community Development, responsible for the coordination 
of all marketing efforts throughout State Government.  The office will coordinate 
requests for proposals, contracts and participation in conferences and exhibits to create a 
centralized state marketing effort.  This office is responsible for the coordination, 
development, approval and implementation of the state marketing strategy.