An Act To Establish a Stewardship Program for Architectural Paint
Maine Legislature, Session 126, LD 1308
Committee: Environment and Natural Resources
Sponsors: SAVIELLO, ALFOND, BOYLE, GOODALL, GRATWICK, KATZ, LACHOWICZ, WELSH
Amends: 38 MRSA §2144

Legislative Document 
No. 1308 
S.P. 451 
In Senate, April 2, 2013 
An Act To Establish a Stewardship Program for Architectural Paint 
Reference to the Committee on Environment and Natural Resources suggested and ordered 
printed. 
DAREK M. GRANT 
Secretary of the Senate 
Presented by Senator SAVIELLO of Franklin. 
Cosponsored by Senators: President ALFOND of Cumberland, BOYLE of Cumberland, 
GOODALL of Sagadahoc, GRATWICK of Penobscot, KATZ of Kennebec, LACHOWICZ of 
Kennebec, Representative: WELSH of Rockport. 
Be it enacted by the People of the State of Maine as follows: 
Sec. 1.  38 MRSA §2144 is enacted to read: 
§2144.  Stewardship program for architectural paint 
1.  Definitions.  As used in this section, unless the context otherwise indicates, the 
following terms have the following meanings. 
A.  "Architectural paint" or "paint" means interior and exterior architectural coatings 
sold in containers of 5 gallons or less and does not mean industrial, original 
equipment or specialty coatings. 
B.  "Consumer" means a purchaser or user of architectural paint. 
C.  "Distributor" means a business that has a contractual relationship with one or 
more producers to market and sell architectural paint to retailers in the State. 
D.  "Energy recovery" means recovery in which all or a part of solid waste materials 
is processed in order to use the heat content or other forms of energy of or from the 
materials. 
E.  "Environmentally sound management practices" means procedures for the 
collection, storage, transportation, reuse, recycling and disposal of post-consumer 
paint to be implemented by a producer or a representative organization to ensure 
compliance with all applicable federal, state and local laws, regulations, rules and 
ordinances and protection of human health and the environment.  Such procedures 
must address adequate record keeping, tracking and documenting the fate of materials 
within the State and beyond and adequate environmental liability coverage for 
professional services and for the operations of the contractors working on behalf of 
the producer or the representative organization. 
F.  "Final disposition" means the point beyond which no further processing takes 
place and paint has been transformed for direct use as a feedstock in producing new 
products or is disposed of, including for energy recovery, in permitted facilities. 
G.  "Paint stewardship assessment" means the amount added to the purchase price of 
architectural paint sold in the State necessary to cover the cost of collecting, 
transporting and processing post-consumer paint statewide under a paint stewardship 
program. 
H.  "Paint stewardship program" or "program" means a program for management of 
post-consumer paint to be operated by a producer or a representative organization. 
I.  "Plan" means a plan to establish a paint stewardship program. 
J.  "Population center" means an urbanized area or urban cluster as defined by the 
United States Department of Commerce, Bureau of the Census to identify areas of 
high population density and urban land use with a population of 2,500 or greater. 
K.  "Post-consumer paint" means architectural paint not used and no longer wanted 
by a consumer. 
L.  "Producer" means a manufacturer of architectural paint that sells, offers for sale, 
or distributes that paint in the State under the producer's own name or brand. 
M.  "Recycling" means any process by which discarded products, components and 
by-products are transformed into new, usable or marketable materials in a manner in 
which the original products may lose their identity but does not include energy 
recovery or energy generation by means of combusting discarded products, 
components and by-products with or without other waste products. 
N.  "Representative organization" means a nonprofit organization created by 
producers to operate a paint stewardship program. 
O.  "Retailer" means a person that offers architectural paint for sale at retail in the 
State. 
P.  "Reuse" means the return of a product into the economic stream for use in the 
same kind of application as originally intended, without a change in the product's 
identity. 
Q.  "Sell" or "sale" means any transfer of title for consideration, including remote 
sales conducted through sales outlets, catalogues or the Internet or any other similar 
electronic means. 
2.  Establishment of a paint stewardship program.  By April 1, 2015, a producer, a 
group of producers or a representative organization may submit a plan for the 
establishment of a paint stewardship program to the commissioner for approval.  The plan 
must include: 
A.  A description of how the program will collect, transport, recycle and process post-
consumer paint from entities covered by the program for end-of-life management to 
meet the following goals: 
(1)  A reduction in the generation of unwanted paint and the promotion of its 
reuse and recycling; 
(2)  Provision of convenient and available statewide collection of post-consumer 
paint from entities covered by the program in all areas of the State; 
(3)  Management of post-consumer paint using environmentally sound 
management practices in an economically sound manner, including following the 
paint waste management hierarchy of: source reduction; reuse; recycling; energy 
recovery and disposal; 
(4)  Establishment of a process for managing paint containers collected under the 
program, with an emphasis on recycling containers, when practical;  
(5)  Negotiation and execution by the operator of agreements to collect, transport, 
reuse, recycle, burn for energy recovery and dispose of post-consumer paint 
using environmentally sound management practices; and 
(6)  Provision of education and outreach efforts by the operator to promote the 
program. The education and outreach efforts must include strategies for reaching 
consumers in all areas of the State and the method the program will use to 
evaluate the effectiveness of its education and outreach efforts; 
B.  Contact information for all persons that will be responsible for the operation of 
the paint stewardship program and a list of paint brands and producers covered under 
the program; 
C.  Goals as may be practical to reduce the generation of post-consumer paint, to 
promote the reuse and recycling of post-consumer paint, for the overall collection of 
post-consumer paint, and for the proper end-of-life management of post-consumer 
paint. The goals may be revised by a representative organization based on 
information collected annually; 
D.  A list of processors that will be used to manage post-consumer paint collected by 
the paint stewardship program and a list of all processors that will be used for final 
disposition; 
E.  A method to determine the number and geographic distribution of paint collection 
sites based on the use of geographic information modeling.  The plan must provide 
that at least 90% of state residents have a permanent paint collection site within a 15-
mile radius of their residences.  The distribution of paint collection sites must include 
at least one additional paint collection site for each 30,000 residents in a population 
center that is located to provide convenient and reasonably equitable access for 
residents within the population center unless otherwise approved by the 
commissioner; 
F.  Identification of the ways in which the program will coordinate with existing solid 
waste collection programs and events, including strategies to reach the state residents 
that do not have a permanent paint collection site within a 15-mile radius of their 
residences and to ensure adequate coverage of service center communities as defined 
in Title 30-A, section 4301, subsection 14-A; 
G.  A time frame for accomplishing the geographical coverage goals required under 
paragraphs E and F; and 
H.  An anticipated budget for operation of the paint stewardship program, including 
the suggested method of funding the program, which must include the method of 
calculating a paint stewardship assessment that meets the requirements of subsection 
4. 
3.  Approval of plan.  The commissioner shall review a plan submitted under 
subsection 2 and make a determination of whether to approve the plan within 120 days of 
receipt.  The commissioner shall make the plan available for public review for at least 30 
days prior to making a determination of whether to approve the plan.  The commissioner 
shall approve a plan if the commissioner determines that the plan demonstrates the ability 
of the paint stewardship program to meet the goals specified in subsection 2, paragraph A 
and meets the other requirements for submission of a plan under subsection 2.  The 
commissioner's approval of a plan must include approval of the method by which the 
program will be funded.  The commissioner may require the person submitting the plan to 
provide an independent audit indicating the appropriateness of the proposed paint 
stewardship assessment. 
If a plan is rejected, the commissioner shall provide the reasons for rejecting the plan to 
the person submitting the plan.  The person submitting the plan may submit an amended 
plan within 60 days of a rejection. 
4.  Funding of paint stewardship program.  An operator of a paint stewardship 
program shall administer a paint stewardship assessment for all architectural paint sold in 
the State.  The amount of the assessment must be approved by the commissioner under 
subsection 3 and may not exceed the cost of the paint stewardship program.  If the funds 
generated by the program exceed the amount necessary to operate the program, excess 
funds must be used to reduce future assessments or improve services under the program. 
A.  A paint stewardship assessment must be added to the cost of all architectural paint 
sold to retailers and distributors in the State. A retailer or distributor shall add the 
assessment to the consumers' purchase price of the architectural paint sold by that 
retailer or distributor.  An assessment may not be charged at the time of post-
consumer paint collection. The collection of the assessment must commence no later 
than the implementation date established in subsection 5, paragraph A. 
B.  An architectural paint producer participating in a representative organization shall 
remit to the representative organization payment of the paint stewardship assessment 
for each container of architectural paint it sells in the State. 
5.  Operation of paint stewardship program.  A paint stewardship program must be 
operated as follows. 
A.  Beginning 3 months after a plan is approved by the commissioner under 
subsection 2, a producer or a representative organization shall implement the plan. 
B.  Upon implementation of the plan, a producer may not sell or offer for sale 
architectural paint in the State unless the producer or a representative organization of 
which the producer is a member participates in a paint stewardship program. 
C.  A producer or a representative organization shall provide consumers and retailers 
with educational materials regarding the paint stewardship assessment and paint 
stewardship program.  Such materials must include, but are not limited to, 
information regarding available end-of-life management options for architectural 
paint offered through the paint stewardship program, promoting waste prevention, 
reuse and recycling and notifying consumers that a charge for the operation of the 
paint stewardship program is included in the purchase price of all architectural paint 
sold in the State.  These materials may include, but are not limited to, the following: 
(1)  Signage that is prominently displayed and easily visible to the consumer; 
(2)  Printed materials and templates of materials for reproduction by retailers to 
be provided to the consumer at the time of purchase or delivery; 
(3)  Advertising or other promotional materials that include references to the 
paint stewardship program; and 
(4)  A manual for paint retailers providing collection site procedures to ensure the 
use of environmentally sound management practices when handling architectural 
paints. 
D.  A producer or a representative organization that organizes the collection, 
transportation and processing of post-consumer paint, in accordance with a paint 
stewardship program, is immune from liability for any claim of a violation of 
antitrust, restraint of trade or unfair trade practice, including claims pursuant to Title 
10, chapter 201, arising from conduct undertaken in accordance with the paint 
stewardship program. 
E.  By October 15, 2016, and annually thereafter, the operator of a paint stewardship 
program shall submit a report to the commissioner regarding the paint stewardship 
program. The report must include, but is not limited to: 
(1) A description of the methods used to collect, transport, reduce, reuse and 
process post-consumer paint in the State; 
(2) The volume of post-consumer paint collected in the State; 
(3) The volume and type of post-consumer paint collected in the State by method 
of disposition, including reuse, recycling and other methods of processing; 
(4) The total cost of implementing the paint stewardship program, as determined 
by an independent financial audit funded from the paint stewardship assessment; 
and 
(5) Samples of educational materials provided to consumers of architectural 
paint. 
F.  All reports submitted to the department must be made available to the public on 
the department's publicly accessible website.  Financial, production or sales data 
reported to the department by a producer, retailer or representative organization are 
not a public record subject to disclosure under Title 1, chapter 13. The commissioner 
may release a summary form of such data that does not disclose financial, production 
or sales data of the producer, retailer or representative organization. 
6.  Administration and enforcement of program.  The department shall enforce 
this section and may adopt rules as necessary for the purposes of implementing, 
administering and enforcing this section.  The department shall charge a reasonable fee to 
be paid by an applicant for approval of a paint stewardship program for review of the 
plan. The department may establish a reasonable annual fee for annual report review, 
oversight and enforcement. Fees established under this subsection may not exceed 1% of 
total program costs as set forth in the independent financial auditing report required under 
subsection 5. 
7.  Retailers.  A retailer may not sell architectural paint unless, on the date the 
retailer orders the architectural paint from the producer or its agent, the producer or the 
paint brand is listed on the department's publicly accessible website as implementing or 
participating in an approved paint stewardship program.  A retailer may participate as a 
paint collection point pursuant to the paint stewardship program on a voluntary basis and 
pursuant to all applicable laws and rules.  A paint retailer that collects post-consumer 
paint must follow a collection site procedure manual developed by a producer or 
representative organization to ensure the use of environmentally sound management 
practices when handling architectural paints at collection locations. 
SUMMARY 
This bill establishes a product stewardship program for architectural paints sold in the 
State.  Under the program, consumers are able to return their unused architectural paint to 
designated locations throughout the State for recycling and proper disposal.  The 
collection, transportation and recycling of paint is managed by architectural paint 
manufacturers or a designated representative organization.  The program is financed by a 
stewardship assessment on architectural paint sold in the State.