Resolve, To Improve the Information and Education Services of the Department of Inland Fisheries and Wildlife
Maine Legislature, Session 122, LD 0865
Committee: Inland Fisheries and Wildlife
Sponsors: WATSON, JACKSON, MOODY, WHEELER

Legislative Document 
No. 865 
H.P.616 
House of Representatives, February 16,2005 
Resolve, To Improve the Information and Education Services of the 
Department of Inland Fisheries and Wildlife 
Reference to the Committee on Inland Fisheries and Wildlife suggested and ordered 
printed. 
Presented by Representative WATSON of Bath. 
77l~ 
/J7.7I!P£~ 
MILLICENT M. MacFARLAND 
Clerk 
Cosponsored by Representatives: JACKSON of Fort Kent, MOODY of Manchester, 
WHEELER of Kittery. 
Printed on recycled paper 
Sec. 1. Information and education liaisons. Resolved: That the 
Commissioner of Inland Fisheries and wildlife shall assign staff 
from wi thin the Division of Public Information and Education to 
act as liaisons between that division and the Bureau of Resource 
Management and the Bureau of Administrative Services; and be it 
further 
Sec. 2. Internal review and comprehensive plan. Resolved: 
That 
the Commissioner of Inland Fisheries and Wildlife shall conduct 
an 
exhaustive 
internal 
review 
of 
the 
Division 
of 
Public 
Information and Education and following completion of that review 
shall develop a specific comprehensive plan for that division. 
The comprehensive plan must serve as a combination strategic and 
operational 
document 
that 
details 
the 
priorities 
of 
that 
division; and be it further 
Sec. 3. Hiring of staff. Resolved: 
That the Commissioner of 
Inland Fisheries and Wildlife shall at a minimum create and fill 
the following 
new positions within the Division of Public 
Information and Education: 
a webmaster or graphic designer, an 
additional 
public 
relations 
writer 
or 
editor 
and 
a 
public 
relations specialist assigned to cover 
the 
Bureau of 
Warden 
Service; and be it further 
Sec. 4. Regional offices. Resolved: 
That the Commissioner of 
Inland Fisheries and Wildlife shall place in each regional office 
an employee from the Division of Public Information and Education 
to work closely with field personnel on communications and public 
outreach; and be it further 
Sec. 5. Departmentwide communication plan. Resolved: 
That the 
Commissioner 
of 
Inland 
Fisheries 
and 
Wildlife 
shall, 
after 
providing an opportunity for agency personnel to provide input, 
develop 
a 
departmentwide 
communication plan. 
The 
plan 
must 
identify 
the 
highest-priority 
information, 
key 
messages 
and 
delivery strategies. 
The final plan must be available to all 
department personnel; and be it further 
Sec. 6. Marketing. Resolved: 
That the Commissioner of Inland 
Fisheries and Wildlife shall implement a departmentwide marketing 
strategy; and be it further 
Sec. 7. Federal aid. Resolved: 
That the Commissioner of Inland 
Fisheries 
and Wildlife shall consider using the federal 
aid 
apportionment 
for 
aquatic 
education 
to 
enhance 
the 
aquatic 
education program within the Division of Public Information and 
Education. 
Page l-LRl049(1) 
• 
SUMMARY 
This resolve requires the Commissioner of Inland Fisheries 
and Wildlife to do the following: 
1. 
Assign 
Fisheries 
and 
Education 
to 
Management and 
staff 
from 
within 
the 
Department 
of 
Inland 
Wildlife, 
Division 
of 
Public 
Information 
and 
act 
as 
liaisons 
with 
the 
Bureau 
of 
Resource 
the Bureau of Administrative Services; 
2. 
Conduct 
Information 
and 
an internal 
Education 
review 
prior 
of 
to 
the Division of Public 
developing 
a 
specific 
comprehensive plan for that division; 
3. 
Create and fill 3 new positions within the Division of 
Public Information and Education; 
4. 
Place in 
Division of Public 
field personnel on 
each regional office an employee 
from 
Information and Education to work closely 
communications and public outreach; 
5. 
Develop 
a 
departmentwide 
communication 
plan 
marketing strategy; and 
the 
with 
and 
6. 
Consider using the federal aid apportionment for aquatic 
education to enhance the aquatic education program within the 
Division of Public Information and Education.