MEDICAL & HEALTH SECTOR SERVICE SECTOR PRODUCT SECTOR Our work Product Sector Products today are active bricks in communication flows between and around users, and knowledge about context is often the difference between winning and losing. Finding your product’s optimal context is our strength. We’ve worked with product design since the late 60`s and our focus has always been to fulfill user needs and make everyday life better. We strive for products that connect both in a physical and emotional way. We’ve always emphasized each product’s ability to communicate, and we know this is more important now than ever. We apply People-Driven insights to increase market adoption and deliver on customers’ goals and aspirations, always targeting better experience and long-term engagement. With our team of multidisciplinary experts and our holistic design approach, we proactively integrate insightful strategy, crafted industrial design, thoughtful engineering, desirable color-material-finish and meaningful user experiences. Being at the forefront of product/business transformation requires more than simply adding a cool skin or new technology to an existing artefact. Successful products are leveraged by bottom-up design thinking and a lean mindset. They require reimagining the business you are in, empathizing with your target customers and their challenges, and creatively determining how to most effectively solve their problems. We wanted to investigate faster ways of implementing solutions in public transportation that users actually get to experience. Veryday has been helpful in implementing ways of working with optimizing flow and efficiency in public transportation, which has been the main goal of this project. Joakim Agartson, Business and Market Manager, Skånetrafiken Examples of Application areas World-class product design Product innovation through real customer insight processes Product portfolio expansion within shifting or new market areas Useful design guidelines that integrate both digital and physical product aspects Connecting products to digital ecosystems Turning products into services, and enhancing services through products Energizing product development teams through efficient and inspiring processes Related design thinking DESIGN THINKING Business benefits and trends to watch in VR/AR Adam Wittsell DESIGN THINKING Web Summit 2017 Daniel Sjöblom DESIGN THINKING Milan Design Week 2017 Bryce Booth DESIGN THINKING Recipes for Great Design part 3 Diana Africano Clark Related cases Bombardier Skånetrafiken Dometic Cederroth First Aid Kit ALL CASES Related news NEWS - APRIL 5, 2014 Design world’s most prestigious award to Veryday NEWS - APRIL 4, 2017 Red Dot winners 2017! NEWS - NOVEMBER 30, 2016 Thule Urban Glide stroller announced winner for DesignEuropa Awards NEWS - FEBRUARY 22, 2016 IKEA Wireless Charging – finalists at SXSW! McKinsey Design – part of McKinsey & Company – is a global community of designers working side-by-side with our clients to solve some of the world's most complex and important challenges. We partner from strategy to reality to deliver the full business, environmental, and societal value of design. Yet we are so much more than a design firm. We marry the world’s best creative talent together with McKinsey’s proven strategic, analytical, and technical capabilities. The result is extraordinary experiences, products, and services that delight people, drive growth, and creates change that matters for our clients, their communities, and in turn for society. People design innovation Veryday AB Missionsvägen 24 167 33 Bromma +46 8 506 672 00 email request People insights Design impact Business Innovation Terms of Use Privacy Policy Cookie Policy Veryday uses cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. Detailed information on the use of cookies on this Site, and how you can decline them, is provided in our cookie policy. By using this Site or clicking on “OK”, you consent to the use of cookies. This can be observed at any time by clearing your browser cookies and visiting veryday.com OK ×