WORLD (PL) | The Coca-Cola Company HOME BRANDS I CHOOSE MYSELF HISTORY RESPONSIBILITY HEALTH PlantBottle HOME > HISTORY > THE AMAZING STORY OF A COCA-COLA BOTTLE FOR 6,000 DOLLARS The amazing story of a Coca-Cola bottle for 6,000 dollars Author: Amanda McLeod | 24/1/2016 SHARE: During World War II, the Coca-Cola Company made every effort to ensure that soldiers had access to affordable drinks. As part of a special program, the company's representatives went to the front with the task of delivering Coca-Cola to the military. Our envoys traveled with Coca-Cola to the most distant battlefields, from Europe, through North Africa to the South Pacific. However, these deliveries were not the only way to supply Coca-Cola to soldiers. Sometimes soldiers received bottles of drink in parcels from relatives. One of my favorite stories has to do with such a shipment. In 1943, Dudley Glover and Joe Glenn, two American soldiers from the 178th field artillery regiment stationed in Italy, received two bottles of Coca-Cola from home. Shipped from distant Florida and packed in socks, they were an extraordinary sight for the martyred soldiers. Glover and Glenn immediately opened the first bottle and emptied it, savoring each sip. They decided not to drink the second one until they were able to cool it - just like Coca-Cola should be served. However, when the two received loads of offers to sell the drink, Glenn had the idea of organizing a lottery. Someone from the unit handed over the second prize in the competition: a miniature bottle of Coca-Cola. The income was to be used to support the widows of fallen soldiers. Information about the auction was included in the bulletin of the entire battalion and quickly spread through word of mouth. The interest was huge. Tickets cost 25 cents, but usually much more was given. Ultimately, the pool included 4,000. dollars. The miniature bottle was won by Sgt. Lawrence Presnell, and the main award went to Sgt. William de Schneider. After receiving the award, Schneider stated that he should not drink it now. He wanted to send her home. Wieści o loterii i butelce za 6 tys. dol szybko się rozeszły. O inicjatywie napisał Ernie Pyle, korespondent wojenny, a Glenn, inicjator akcji, stał się dla wielu Amerykanów bohaterem. Informacje o aukcji dotarły także do Coca-Cola, która dołożyła do puli 2 tys. dolarów. Mimo wielu lat poszukiwań, nie wiadomo, jakie były dalsze losy sierż. De Schneidera. Wiemy natomiast, na co przeznaczono 6 tys. dolarów z loterii. Glenn, Glover i ich kolega Elbo Carswell stworzyli komitet, który zadecydował, by 3,5 tys dol. przeznaczyć na fundusz stypendialny, a resztę zachować na później. Po jakimś czasie ich jednostka uległa rozproszeniu i podjęcie decyzji co do reszty pieniędzy stało się kłopotliwe. Ostatecznie trafiły one do banku na Florydzie, dając początek funduszowi Coca-Coli. Carswell, as the first soldier to return to the US after the war, gained the right to dispose of the remaining money on his own. He has purchased over 100 magnolias and planted them along Florida's 77A national road. The tree-lined road was to be a monument to those who served in the war. The author of the text is Amanda McLeod, an intern at Coca-Cola. Related Topics HISTORY PRODUCTS RELATED TEXTS Witt Wells, Hannah Nemer Check out Coca-Cola's social media headquarters and see what our social media employees do! Killing Thirst, the most epic action movie ever made Journey Editors Coca-Cola has prepared the anthem of the 2017 Special Olympics Winter Games DISCOVER MORE CAREER HISTORY HEALTHY LIFESTYLE NUTRITION INNOVATIONS ENVIRONMENT SPORT PRODUCTS WATER SOCIAL MEDIA LIKES FOLLOWERS FOLLOWERS VIEWS HOME BRANDS I CHOOSE MYSELF HISTORY RESPONSIBILITY HEALTH ABOUT US FOR MEDIA MOST POPULAR Three inspiring stories that show that it is worth taking care of water Philippines: Coca-Cola Combats Childhood Anemia What an Olympic gold medalist learned during her internship at Coca-Cola Sprite with cranberry flavor, Cappy like grape compote ... Meet 11 new, amazing Coca-Cola drinks from around the world A recipe for an unusual Coca-Cola cake THEMES Career History Healthy lifestyle Nutrition Innovations Environment Sport Products Water BRANDS Coca-Cola Coca-Cola Zero Cherry Coke Fanta Sprite Kinley POWERADE Cappy Nestea Burn Drop of Beskid Coca-Cola Lime See all brands » ABOUT COMPANY Mission, vision and values The Coca-Cola company Coca-Cola system Coca-Cola Foundation Responsible Marketing Transparency policy privacy policy Disclaimer Terms of use