Our views and standards Marketing standards 4 min read It’s our responsibility to market our products responsibly Marketing is one of the defining strengths of PMI and its brands. Tobacco marketing is subject to extensive restrictions, including outright bans, throughout the world. What many people don’t realize, however, is that our own standards are, in many places, higher than those of some governments. Our marketing practices worldwide follow four core principles: We market and sell our products to adult smokers We warn consumers about the health effects of our products Our marketing is honest and accurate We respect the law Here are a few examples of how these rules apply in our day-to-day marketing: We don’t use cartoons, youth-oriented celebrities, or models who are or appear to be under the age of 25 We don’t advertise on the front or back cover of any print publications destined for general circulation We don’t engage in product placement in movies or on television – and we decline every request we receive We don’t place the names or logos of our cigarette brands on any promotional items likely to be used or seen by minors All our marketing professionals, wherever they are in the world, must uphold these marketing practices at all times. During 2019, we undertook a comprehensive assessment of our responsible commercial practices. We are now sharing our findings publicly here. Read more on our standards Compliance and integrity 3 min read Underage tobacco and nicotine use Scientific research Share this page Facebook Twitter LinkedIn Mail Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainable Future Our Business Who We Are Corporate Governance Our Standards Our Views Inclusions and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL