In 1932 the Serafini family founded the Aretino shoe factory to produce shoes from the hands of master shoemakers, a tradition started almost 50 years earlier by the forefather Giuseppe Serafini with a small shop. In 1932 the Serafini family founded the Calzaturificio Aretino [Arezzo Shoe Factory] for producing footwear using master shoemakers. This tradition began almost 50 years earlier, when the founder, Giuseppe Serafini opened a small workshop. In 1950 Giuseppe Serafini junior took over the management of the company based in Arezzo and the women's collections are exported throughout Europe. In 1950, Giuseppe Serafini Jr. took over the Arezzo-based company, and its women's footwear collections began to be exported all over Europe. In 1985 it was the turn of Fabrizio, the fourth generation of the family who, enthusiastically combining tradition and innovation, classic and sport, creates a new brand. SERAFINI SPORT is born: an Italian sneaker, handcrafted in the workmanship and contemporary in style. Success, season after season, brings SERAFINI sneakers to the world. In 1985 it was the turn of Fabrizio, representing the fourth generation of the family, who enthusiastically combined tradition and innovation, classic design and sport to create a new brand. SERAFINI SPORT was born: an Italian sneaker, using handcrafted manufacturing and contemporary style. Their success, season after season, took SERAFINI sneakers worldwide. In 2010, the new lines, beyond the world of sneakers, Times, Etoile and Advanced were born, to complement the historic Luxury Sport, and the SERAFINI Junior line. Distributed in 15 countries, they open the future to the development of the authentic Made In Italy SERAFINI brand in the world. In 2010, the collection was enhanced with added fashion content, leading to the creation of the Times, Etoile and Advanced lines alongside the traditional Luxury Sport line. The SERAFINI Junior line completes the extensive current range of products. Distributed in 15 countries, they are paving the way for the future development of the authentic Italian-made SERAFINI brand worldwide. SHOES AND BAGS WWW.SERAFINISHOP.COM ROYAL TRADING Srl - Via Newton 62 - 52100 Arezzo - Italy info@royaltrading.it communication@royaltrading.it