Search for: Client Support Careers News Contact Weidenhammer Our Solutions Partnerships Company Case Studies Blog Home » Case Study » Hinkley Lighting Shedding New Light on an old Site In 1922, Phil R. Hinkley founded Hinkley Lighting, Inc. in Cleveland, Ohio. Under four generations of family leadership, Hinkley Lighting has transformed from a small outdoor lantern company to a global manufacturer of indoor and outdoor lighting for residential and light commercial applications. The foundation of Hinkley Lighting is built on the personal relationships we’ve cultivated with our customers throughout the past 95 years. Hinkley is a privately held company. After growing to as many as 200 employees in the 1970s, the company has settled in to employ about 90 workers. Share Client:Hinkley Lighting Project:eCommerce Solutions: eCommerceeCommerce ProjectsOngoing eCommerce SupportMarketing ServicesGraphic DesignWeb Design and Development Industries:Retail https://www.hinkleylighting.com/ 1999 Site first created 20 years ago Challenges Hinkley Lighting prides itself on a 95-year history of excellence in client relationships. While the company has grown and expanded from a small outdoor lantern company to a global manufacturer of indoor and outdoor lighting, the website was outdated in appearance and functionality. The site was not user-friendly and lacked the interactive element so critical to functional websites today. As a result of outdated technology and user interface, the site was performing poorly. Solutions In order to build a dynamic architecture which would improve and promote interaction with customers and industry experts, Weidenhammer: Assembled a commerce team to develop multi-faceted plan to update the company’s website Implemented new Magento Commerce cloud website based on contemporary User Experience design Launched the site using Magento Commerce Cloud Pro which delivered a modern architecture Provided custom integration with the SQL Server based on custom PIM 45% Reduction in staff hours Results Since the new, interactive site has been built and launched, it has provided: An improved way for visitors to the Hinkley Lighting site to learn about the company A more interactive experience helping customers better navigate Hinkley’s full product line, lighting services and solutions Simplified and streamlined catalog maintenance Ability to add new products more easily Reduced staff hours by 45% Related Case Studies Case Study Marketing Services Entertainment View Case Study Case Study eCommerce Marketing Services Manufacturing Retail View Case Study Case Study eCommerce Manufacturing View Case Study Corporate Headquarters 935 Berkshire Blvd Wyomissing, PA 19610 1.800.345.2221 Client Care Hotline: 1.866.497.2227 View All of Our Locations Drop Us a Line Submit ©2021 Weidenhammer Systems Corp. All Rights Reserved | Privacy Policy F T I L We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you accept our Privacy Policy.OkNoPrivacy Policy