Start Here Process Courses Consulting About Resources Login Contact PRODUCT MANAGEMENT TRAINING > COURSES > DIGITAL PRODUCT MANAGEMENT Digital Product Management Learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. In this comprehensive Digital Product Management Course, you’ll learn all the core skills needed to become a Certified Digital Product Manager™. CHOOSE YOUR LEARNING STYLE: Live Online Self-StudyNew In-Person Participate in small groups online, led by an expert instructor for a total of 25 hours of instruction, exercises, and team collaboration. Pacific Time Zone Eastern Time Zone Western Europe Time Zone Singapore Time Zone Reserve Your Spot Download Syllabus Benefits Testimonials Package Upcoming Curriculum Syllabus Trainer FAQ YOU’RE IN GOOD COMPANY Learn how to rapidly iterate and evolve digital products that will delight customers. Prepares you for the independent Certified Digital Product Manager™ exam administered by the Association of International Product Marketing and Management (AIPMM). A Unique Customer-Led Digital Product Management Course No other course provides such comprehensive training on the most advanced techniques used by digital product teams to understand and deliver at scale on their customers’ continually evolving needs. Work at the Speed of Digital Evolve solutions to meet customer needs, learn to measure and adjust rapidly through Dual-Track Agile and Continuous Discovery. Transform & Empower your product team to become Outcome-Driven Learn how to use Key Performance Indicators, Objectives, and Key Results to become Outcome-Driven Deliver at Scale Learn about rapid experimentation, optimization, and deployment best practices to accelerate the delivery of Digital Products that delight your customers. Learn It Your Way Advance your career through the training method that best matches your learning style. Each method prepares you to earn the industry-standard Certified Digital Product Manager™ certification from the Association of International Product Marketing and Management (AIPMM) Live Online Learn with other students from an expert instructor, all from the convenience of your home or office Get your questions answered and your specific needs addressed in our small class virtual environment Learn from each other with team exercises and in-class dialogue Work on a team project to connect techniques and get the big picture Self-Study Study at your own pace with our online learning system. Get started anywhere at any time, and complete when you’re ready. Choose the self-study course you need based on the certification you want to pursue Option to add Virtual Instructor Review to get weekly assistance from an expert Unlimited practice exam attempts so you can test your knowledge and prepare with confidence for your certification exam In-Person Learn from an expert instructor in-person over three days and discuss concepts and issues with other students Benefit from a small class environment, ensuring personal attention and an engaging class experience Learn from other students with team exercises and in-class dialogue Enjoy deep learning led by experts in the field of Digital Product Management Reinforce concepts through practical application in team exercises Gain full-access to handouts and note-taking materials as well as a study guide that helps you prepare for the Certified Digital Product Manager™ exam Custom Training Transform your Product Management team by focusing on the specific Digital needs and issues of your organization Equip your team with the specific skills and concepts they need to create a lasting and measurable competitive edge Learn best practices tailored to the needs of your market and your company Include participants from your UX and Data teams as well as other key stakeholders, so the teams adopt digital best practices together Tailor exercises to use your products, so students apply new concepts to their current situation and tackle real problems Learn Now, Pay Later with Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn more What Our Students Say 4.8 337 Reviews “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.” Russell Andrade Principal Product Manager, Informatica “Digital Product Management is here to stay. There are very little training and resources for digital product managers. This training was a wonderful foundation to help grow our digital development.” Brandon Maciej VP Portfolio Management, Optum “I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.” Conor Cassidy VP Treasury Product Manager, Bank of America “Digital Product Management is a great course to better understand the digital realm and how product management can bring about solutions in a constantly evolving space.” Ashley Breitnauer Product Owner, VF Corporation “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.” Russell Andrade Principal Product Manager, Informatica More Than Just Training CHOOSE YOUR LEARNING STYLE Live Online Self-Study In-Person No other company provides such a comprehensive online learning solution to ensure student success. Using advanced virtual tools, learn with other students from an expert instructor, and collaborate as teams on a project to apply what you’re learning. Digital Product Management Training: Live Online Certified Digital Product Manager™ – Study Materials and Practice Exam AIPMM Membership + Certification Exam Digital Certificates – Course Completion and Certification Why companies choose Private Custom Training for their Digital Product teams We can tailor our Digital Product Management course to meet your team’s unique needs with private custom training, delivered live online or in-person. Level-set team members with varying digital backgrounds and experiences Establish a consistent process and document set Clarify roles and responsibilities Get teams speaking the same language Align iterative customer-led methodologies with Product Management Inject best practices for Digital Product Management Get executive buy-in and empower Product Management teams to become more outcome-driven Let’S Work Together Upcoming Courses Courses Always Sell Out – Reserve Your Spot Today! Live Online Self-Study In-Person Training Custom Training List Registration closes at 5:00 PM PT the Thursday before the class start date. Pacific Time Zone Eastern Time Zone Western Europe Time Zone Singapore Time Zone Digital Product Management This self-study course helps you prepare to become a Digital Product Manager. Register Course Info Digital Product Management Dec 6th – Dec 17th Mon / Tue / Wed / Thu / Fri 11:00AM – 1:30PM Register Course Info Digital Product Management Jan 10th – Jan 24th Mon / Tue / Wed / Thu / Fri 11:00AM – 1:30PM No class 1/17 Register Course Info Digital Product Management Feb 7th – Feb 11th Mon / Tue / Wed / Thu / Fri 10:00AM – 4:00PM Register Course Info Digital Product Management Feb 28th – Mar 11th Mon / Tue / Wed / Thu / Fri 11:00AM – 1:30PM Register Course Info Digital Product Management Mar 21st – Apr 1st Mon / Tue / Wed / Thu / Fri 6:00PM – 8:30PM Register Course Info Digital Product Management Apr 25th – Apr 29th Mon / Tue / Wed / Thu / Fri 10:00AM – 4:00PM Register Course Info Digital Product Management May 9th – May 20th Mon / Tue / Wed / Thu / Fri 11:00AM – 1:30PM Register Course Info Digital Product Management Jun 6th – Jun 17th Mon / Tue / Wed / Thu / Fri 11:00AM – 1:30PM Register Course Info What You Will Learn Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world. Course Goals Learn to effectively manage any digital product at any stage in the Product Lifecycle Gain the core skills and learn the corresponding concepts to become an outcome-driven Digital Product Manager for the rest of your career Obtain a deep understanding of the digital product landscape and how industry leaders iterate to deliver products at scale faster Be prepared to take and pass the Certified Digital Product Manager™ exam from AIPMM Topics Overview How to empower your digital team by understanding the roles of User-Experience, Data Teams, and Digital Product Managers How to become outcome-driven by measuring Key Performance Indicators, and establishing Objectives and Key Results How to drive the digital product development journey using Product-Market Fit, Design Thinking, Product Validation, and Delivering at Scale techniques Strategies and skills to become a true digital product leader Review and Exam Preparation Quizzes following each topic to reinforce learning Exercises to solidify skills plus team collaboration-projects to prepare you for real-word Digital Product Management. Certification study guide Certified Digital Product Manager practice exam to ensure you are ready to take and pass the actual exam Course Curriculum This course includes 10 modules that cover Digital Product Management topics and techniques over the course of the full Product Lifecycle. Download Syllabus Modules Introduction to Digital Product Management Pricing For Profitability Digital Culture The Agile PM Becoming Data-Informed Optimizing Product-Led Growth (PLG) Finding & Validating Problems Experimenting and Optimizing Seeking Solutions Scaling Up Key Topics & Tools Business Outcomes & Metrics, OKRs Lean Canvas, Value Metrics SaaS Economics & Pirate Metrics Onboarding & Gamification User Engagement Metrics & Analytics Continuous Discovery & Iteration Value Prop Canvas, Jobs-To-Be-Done Product Ops & Governance Design Thinking & ‘Pretotyping’ Story Maps & Agile Roadmaps Subscription Pricing Models, Pricing Levers, Freemium & variants Get to Know Our Instructors 280 Group instructors are chosen for their experience and passion to teach – a hard combination to find. With both technical and business skills under their belt, they have worked at high levels in companies such as Apple, Amazon, and Intuit, and have driven successful exits at startups. Bill Haines Principal Consultant & Trainer Droll skeptic devoted to Family, Formula 1 and Fine whiskey (not necessarily in that order) 25+ years Experience from Colleen O’Rourke Principal Consultant & Trainer Doctoral student, because there is just so much to learn in this world! 20+ years Experience from David Nash Vice President, Products And Services Guitar player. EV, Aerospace & NYC Subway fanboy 25+ years Experience from Ken Feehan Principal Consultant & Trainer Beginner Python Programmer 25+ years Experience from Kenny Kranseler Principal Consultant & Trainer Road (not mountain) cyclist 25+ years Experience from Roger Snyder Vice President of Marketing Backpacking & Hiking Junkie 20+ years Experience from Tom Evans Senior Principal Consultant & Trainer Lived & worked in Brazil & speak Portuguese 25+ years Experience from Frequently Asked Questions Still have questions? See what questions our prospective and current students ask most often, and find answers to your questions quickly. See Frequently Asked Questions Ready to Start Learning? We’re ready to help you take the next steps in your Product Management journey. Register Now Process Courses Courses Overview Optimal Product Management Digital Product Management Agile Product Management Course Comparison Certifications Training Calendar For Teams Private Custom Training Optimizations & Assessments Strategic Advisor Services Resources Free Downloads Blog Webinars & Events Templates Books Contact Us Sales Support / FAQ About Team Clients Careers © 2021 280 Group LLC, All Rights Reserved. Sitemap Privacy Terms