PRIVACY & AND COOKIE POLICY Updated: February 12, 2021 Active Brands is a leading supplier of premium brands goods in the sports retail industry. The brand portfolio consists currently of Kari Traa, Bula, Vossatassar, Johaug, Åsnes, Dæhlie and Sweet Protection. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from activebrands.com. DEFINITIONS Service Service is the activebrands.com website operated by Active Brands AS Personal Data Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession). Usage Data Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Cookies Cookies are small pieces of data stored on your device (computer or mobile device). Data Controller Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data. Data Processors (or Service Providers) Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively. Data Subject (or User) Data Subject is any living individual who is using our Service and is the subject of Personal Data. INFORMATION COLLECTION AND USE We collect several different types of information for various purposes to provide and improve our Service to you. TYPES OF DATA COLLECTED Personal Data While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information includes: – Email address – First name and last name – Phone number – Address, State, Province, ZIP/Postal code, City, Country Cookies and Usage Data We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you, if you have signed up for this. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send. Usage Data We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. Tracking and Cookies Data We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are tags and scripts to collect and track information and to improve and analyze our Service. This is done to make your customer experience better when using our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use: Session Cookies We use Session Cookies to operate our Service. Preference Cookies We use Preference Cookies to remember your preferences and various settings. Security Cookies We use Security Cookies for security purposes. Mobile Cookies You can share your location to get the nearest pick up point for delivering your packages. Personal Data While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). USE OF DATA Active Brands AS uses the collected data for various purposes: – To provide and maintain our Service – To notify you about changes to our Service – To allow you to participate in interactive features of our Service when you choose to do so – To provide customer support – To gather analysis or valuable information so that we can improve our Service – To monitor the usage of our Service – To detect, prevent and address technical issues – To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about if you have opted in to receive such information. The website may also be personalized based on your purchase or browsing history. LEGAL BASIS FOR PROCESSING PERSONAL DATA UNDER GENERAL DATA PROTECTION REGULATION (GDPR) If you are from the European Economic Area (EEA), Active Brands AS legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. Active Brands AS may process your Personal Data because: – We need to perform a purchase-contract with you – You have given us permission to do so – The processing is in our legitimate interests and it’s not overridden by your rights – For payment processing purposes – To comply with the law – Market research RETENTION OF DATA Active Brands AS will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We also use this information to help you with customer service. Active Brands AS will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods. TRANSFER OF DATA Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside Norway and choose to provide information to us, please note that we transfer the data, including Personal Data, to Norway and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Active Brands AS will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information. DISCLOSURE OF DATA DISCLOSURE FOR LAW ENFORCEMENT Under certain circumstances, Active Brands AS may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). LEGAL REQUIREMENTS Active Brands AS may disclose your Personal Data in the good faith belief that such action is necessary to: – To comply with a legal obligation – To protect and defend the rights or property of Active Brands AS – To prevent or investigate possible wrongdoing in connection with the Service – To protect the personal safety of users of the Service or the public – To protect against legal liability When part of a transaction involves service provided by a third party to perform operations on our behalf and on our instructions as data processors. This could be (e.g) logistics distributors or repair centers. SECURITY OF DATA The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. YOUR DATA PROTECTION RIGHTS UNDER GENERAL DATA PROTECTION REGULATION (GDPR) If you are a resident of the European Economic Area (EEA), you have certain data protection rights. You can contact Active Brands AS to request access, correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed of what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights: – The right to access, update, or to delete the information we have on you. – You can contact Active Brands AS to: access, update or request deletion of your Personal Data. – The right to access. You have the right to know what info we have stored about you. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. – The right to object. You have the right to object to our processing of your Personal Data. – The right of restriction. You have the right to request that we restrict the processing of your personal information. – The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format. – The right to withdraw consent. You also have the right to withdraw your consent at any time where Active Brands AS relied on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA). SERVICE PROVIDERS We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. ANALYTICS We may use third-party Service Providers to monitor and analyze the use of our Service. Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en DotDigital DotDigital is used to synchronize your purchase history to give you more relevant information in our newsletters. You can opt-out of newsletter in the bottom of every e-mail you get from Active Brands. THIRD PARTY COMPANIES We might use third party companies to help storing and maintaining your data. This includes: Salesforce Commerce Cloud. Which handles our ecommerce solution. CHILDREN’S PRIVACY Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers. CHANGES TO THIS PRIVACY POLICY We may update our Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. If you do not agree to any of the modified terms, you must discontinue the use of our service and delete your account, where applicable. JURISDICTION AND APPLICABLE LAW This Privacy Policy shall, save for mandatory local law, be governed by and construed in accordance with the laws of Norway and be subject to the non-exclusive jurisdiction of the courts of Norway. CONTACT US If you have any questions about this Privacy Policy, please contact us: By email: post@activebrands.com By phone number: +47 56 51 98 00 Active Brands AS, Kabelgaten 6, 0580 Oslo