English Nederlands All experts MENU ARTICLE 11 Nov 2021 European design protection – worth your money? DESIGNS Written by Florence Tordoir and Yvonne Noorlander Every company that spends money and resources on research, development and marketing for its products needs assurance that competitors (or other third parties) cannot take advantage of its innovation. Profiting from innovation requires a good business model and an IP strategy is an important part of that business model. Mere ideas and concepts do not qualify as intellectual property; instead, intellectual property defines and protects human innovations and creations. A design protects the appearance of a product and is intrinsically linked to that product. Unlike trademarks, patents and copyright – which are well known and commonly used – design protection is sometimes forgotten or underestimated. However, the design of products, packaging, logos, drawings and artwork plays a key role in distinguishing new products from those of competitors. This chapter outlines the benefits of Community design protection valid in EU member states, including its historical background, legal conditions and scope. IAM Yearbook 2022 NLO Shieldmark's Benelux and European trademark and design attorney Florence Tordoir and Yvonne Noorlander wrote this article for the 2022 edition of 'IAM Innovation & Invention Yearbook 2022' To read the full article, click on the link below. Read the full article here About the authors Florence Tordoir Benelux and European trademark and design attorney Yvonne Noorlander Benelux and European trademark and design attorney Share this page Offices in Amsterdam The Hague Ede Eindhoven Ghent Mechelen Follow us Contact P.O. Box 29720 2502 LS The Hague Contact us Newsletter Stay informed and subscribe to our newsletter. Subscribe Terms and Conditions Disclaimer and Privacy Legal Media Cookies at NLO We use functional cookies to optimize the functionality of this website. We also use analytic cookies to monitor the use of the website. These cookies do not use any personal data. Please indicate your consent below for cookies that do use personal data. Find more information about cookies here. I want to use social media features Show details Save

English Nederlands All experts MENU Office: Ghent At the heart of the innovation campus in Ghent, our Belgian office offers the entire range of Intellectual Property services. The Flanders region has a leading reputation in biotechnology. Address Technologiepark 122 9052 Gent - Zwijnaarde Belgium Directions to NLO Ghent Offices in Amsterdam The Hague Ede Eindhoven Ghent Mechelen Follow us Contact P.O. Box 29720 2502 LS The Hague Contact us Newsletter Stay informed and subscribe to our newsletter. Subscribe Terms and Conditions Disclaimer and Privacy Legal Media Cookies at NLO We use functional cookies to optimize the functionality of this website. We also use analytic cookies to monitor the use of the website. These cookies do not use any personal data. Please indicate your consent below for cookies that do use personal data. Find more information about cookies here. I want to use social media features Show details Save