Brands The Unexpekted Store Investors About Us Contact Us Brands The Unexpekted Store Investors About Us Contact Us Privacy Policy & Cookie Notice (223.58 KB) Download Contact Us News & Media Responsibilities Careers Modern Slavery Act Statement Contact © 2021 Brand Architekts Group PLC Privacy Policy & Cookies

Brands The Unexpekted Store Investors About Us Contact Us Brands The Unexpekted Store Investors About Us Contact Us Responsibilities We take our corporate responsibility seriously and work with our legal and compliance teams to ensure that we comply with British and International policies. Gender Pay Gap Report (269.07 KB) Download Equal Opportunities Policy (101.16 KB) Download Health and Safety Policy (50.05 KB) Download Ethical Policy (133.11 KB) Download Privacy & Cookie Policy (223.58 KB) Download Contact Us News & Media Responsibilities Careers Modern Slavery Act Statement Contact © 2021 Brand Architekts Group PLC Privacy Policy & Cookies

Brands The Unexpekted Store Investors About Us Contact Us Brands The Unexpekted Store Investors About Us Contact Us Our five-year path to growth In September 2020 we launched “Project 50”, which is our vision to grow the business to £50 million net sales within the next five years. Given the pandemic’s adverse impact on the last financial year, we have revised Project 50’s end date to a year later than originally planned, but we remain confident that this ambitious goal is achievable. We have made good progress initiating and implementing last year’s strategy, which given the progress of the business has evolved into the following four pillars... Brand Development Description By listening to the needs of our customers and consumers, we will implement NPD and communication initiatives that ensure our brands remain relevant and desirable. Our immediate priorities – Productivity – NPD – consumer insights and trends – Digital first – Advertising and promotion – Portfolio management M&A Brand Reach Description In today’s society we need to ensure that our customers can buy our products wherever and whenever they want. To do this we need an omnichannel distribution approach. Our immediate priorities – UK omnichannel – DTC – International Environmental & Societal Responsibility Description We aspire to be a leader in beauty sustainability and are committed to the journey to make a real difference. We are committed to using recyclable, recycled or reusable packaging. Our immediate priorities – Sustainability pledge - packaging and ingredients – Employee development The Unexpekted Description The Unexpekted will become our culture and way of life, a mantra that we live by as a company. Our goal is to challenge the expectations of ourselves and the market we exist in, unconstrained by conventional thinking or ways of working. News & Media Responsibilities Careers Modern Slavery Act Statement Contact © 2021 Brand Architekts Group PLC Privacy Policy & Cookies