HAYPP GROUP / INVESTOR RELATIONS / FINANCIAL TARGETS Meny Financial targets TARGETS Financial targets and dividend policy Haypp Group’s board of directors has adopted the following financial targets: Growth Haypp Group targets to reach net sales of at least SEK 5 billion by 2025, predominantly through organic growth. Profitability Haypp Group will prioritise growth over profitability and targets to reach a high single digit adjusted EBIT margin in the medium to long term. Dividend policy In the upcoming years, the board of Haypp Group will primarily use the generated cash flows for the company’s continued expansion. The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in 9 countries where we serve more than 375 000 active customers. About Haypp Group Sustainability News & Media Investor Relations Career Contact Privacy Notice Linkedin Twitter © Copyright Haypp Group 2021, all rights reserved. MADE BY WILSON CREATIVE

HAYPP GROUP / ABOUT HAYPP GROUP / OUR POLICIES Meny Our policies Haypp Group reaches millions of people around the globe every month. POLICIES Haypp Group is the global market leader for nicotine pouches, and online market leader in Europe for the traditional oral nicotine market. Because of this, we have a responsibility, to always act in harmony with society’s expectations, as well as being the driving force behind the transformation of online commerce in the industry. Haypp Group complies with laws, regulations and standard industry practice in each market. We call this the external framework. In addition to the external framework, Haypp Group also follows the internal structure. This includes, amongst other things, the articles of association adopted by the AGM. These policies and instructions clarify the divisions of responsibilities within the Group. These are essential tools for the Board and the CEO in their governing and controlling roles. Particularly noteworthy are the rules of procedure for the Board of Directors, and the instructions for the CEO. The policy for dealing with issues of conflicts of interest and the Code of Conduct are also of major importance. Learn more about our code of conduct Code of conduct → The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in 9 countries where we serve more than 375 000 active customers. About Haypp Group Sustainability News & Media Investor Relations Career Contact Privacy Notice Linkedin Twitter © Copyright Haypp Group 2021, all rights reserved. MADE BY WILSON CREATIVE