By using this site you agree to the use of cookies for analytics and personalised content. Learn more. Accept No, thanks Italy EN WHO WE ARE OUR WORK NEWS AND VIEWS CAREERS CONTACT US NEWS AND VIEWS COVID-19 AND OUR PRIVACY: FUTURE IMPLICATIONS At the peak of the pandemic lockdowns and stay-at-home orders, most of us were grateful for living in an era where we can immediately connect with love ones. We appreciated all the technology platforms that enabled us to stay in touch. However, with contact tracing and other tracking of mobile data proving effective in slowing the spread of COVID-19, tensions are arising in many countries between the needs to fight the pandemic and respect consumer data. 4 MIN READ POST COVID-19 With much of the world in lockdown, this is a fascinating time to explore our changing media behaviours. We are witnessing an acceleration of existing trends towards increasing digitalisation of our media diet. Think of it as fast-forwarding to five years from now in a shortened time. 6 MIN READ THE RISE OF LOCALISM - WHAT WILL IT MEAN FOR INNOVATION Lockdowns and stay-at-home orders have now entered their second month and we’ve all been spending significantly more time at home and in our local communities. With less commuting and more time available — and more time spent locally — what does this mean for innovation? 5 MIN READ OUR WORK We attract clients who believe in innovation and creativity are core ingredients for exceptional results. We believe in the power of media to accelerate business growth for brands. We believe in the power of media to accelerate business growth for brands. Our work drives business success by bringing brands and consumers together in increasingly innovative ways. We focus on consultancy not coordination, on collaboration not silos. Using our unique network operating model, we find the right blend of data, insights, media and technology to build solutions that are locally relevant and that resonate globally. We specialise in creating dynamic global platforms that accelerate brand growth. We expertly take our clients from developing inspiring global strategies to brilliant activation in market. And we constantly train to upskill our own capabilities and to share our expertise with our clients. A REFRESHING DETOUR Hendrick’s imaginative brand world is one of its most distinctive features that sets it apart in an incredibly competitive category. We transported Londoners to this exciting world during the dullest time of the day: their commute. Our Portal to the Peculiar site stimulated conversation and sharing with an additional 2.2 million people seeing our campaign on social channels. We set out to transform Londoners’ daily slog through the corridors of one of the capital’s busiest stations: King’s Cross. We reimagined this traditional media site as a “Portal to the Peculiar” using a 1,000 square-metre vinyl wrap. We covered the floors and walls of the 74 meter-long tunnel with illustrations of floating beluga whales, hot air balloons and dapper gentlemen atop unicycles, all high above the clouds. Visitors were invited to “Escape the Conventional and Embrace the Delectable.” Our installation also highlighted Hendrick’s rose and cucumber infusion - a key point of difference from other gins. Not only did the wrap feature wisps of floating rose petals on the walls and cucumber slice stepping stones on the ground, but we incorporated 20 scented posters, so commuters would pick up wafts of cucumber and rose as their eyes took in the delightful visuals. It takes about 75 seconds for the average person to walk from one side of the tunnel to the other, a significant amount of time to become immersed in Hendrick’s peculiar world. Londoners found their commute delightfully disrupted, with hundreds stopping to snap photos and share images of the peculiar world on social media. Instead of trudging along with heads down, staring at their phones, commuters looked up and took notice. The portal became a destination and was covered in the press. Travel guides such as Lonely Planet featured it as a must-visit in the city. We even heard reports of some commuters changing their regular routes to step inside our refreshing world. 01/09 OUR CLIENTS DENTSU INTERNATIONAL Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists. FIND OUT MORE 85 COUNTRIES 99 OFFICES 3,400 PEOPLE 826 CLIENTS GET IN TOUCH FIRST NAME* LAST NAME* COMPANY* EMAIL ADDRESS* COMMENT I agree to the terms and conditions* I agree to receive information from Dentsu Aegis Network SITEMAP Home Who We Are Our Work News and Views Careers Contact Us POLICIES Cookie Policy Privacy Policy Terms