Home/Products & Services/Investment/ISAs explained ISAs explained What is an ISA? ISAs (Individual Savings Accounts) were first introduced in 1999 and have since become a settled piece of the UK savings landscape. An ISA shelters your money from any further liability to Income Tax or Capital Gains Tax. It’s a big tax break and can help give your savings a significant boost over the long term. ISAs are flexible and simple to understand as well, which is why they have proved such a popular way to save and invest. There are four main types of ISA to choose from: Cash ISAs – a cash only savings account with a bank or building society Stocks and Shares ISAs – a tax-efficient way of investing your money into a wide range of company shares, government or corporate bonds, property or other assets. Innovative Finance ISAs – a higher risk options which involves peer-to-peer lending Lifetime ISAs – a new form of ISA introduced in 2017 to help individuals get on to the property ladder or save for retirement. The Government applies a bonus of 25% to any money saved. Please note that Lifetime ISAs and Innovative Finance ISAs are not available through St. James’s Place. Access can be provided to a Cash ISA provider. Client sign in Careers St. James’s Place Academy The St. James’s Place Charitable Foundation St. James’s Place Asia Partner help Contact us Media centre Find your adviser Our locations Stay in touch – sign up to our emails Follow us Site map Legal information Privacy policy Modern slavery statement Copyright St. James’s Place © 2021 Cookie Preferences Cookies and related technologies on this site We use cookies to analyse how visitors use our website and help us provide the best possible experience for users. Please choose whether this site may use cookies or related technologies such as web beacons, pixel tags, and Flash objects ('Cookies') as described below by managing your settings and reading our privacy policy. Your choices on this site will be applied globally. You can change your mind and revisit your preferences at any time by accessing the 'Cookie Preferences' link in the footer of this site. MANAGE SETTINGS ACCEPT ALL