HOW DO YOU ABERDEEN? Business leaders rely on the Aberdeen Group for research and insights that inform their strategy and improves their performance. ABOUT ABERDEEN Since 1988, Aberdeen Group has published research that helps businesses worldwide improve performance. We identify Best-in-Class organizations by conducting primary research with industry practitioners. Our team of analysts derives fact-based, vendor-agnostic insights from a proprietary analytical framework independent of outside influence. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision making and improve business strategy. Aberdeen's content marketing solutions help B2B organizations take control of the Hidden Sales Cycle™ through content licensing, speaking engagements, custom research, and content creation services. Located in Boston, MA. OUR SECRET SAUCE RESEARCH METHODOLOGY Primary research Aberdeen conducts thousands of research studies every year from a community of hundreds of thousands of business professionals to identify top performing organizations and uncover what makes them different. The results of each research survey are indexed and tabulated using a proprietary analytical framework which provides a solid basis for deriving fact-based analysis and findings. P.A.C.E. Each primary study looks at the pressures businesses face, the actions they take to meet the challenges, the capabilities they possess, and the enablers they use to get ahead of the competition and meet the demands of the market. We call this our PACE methodology. PROMISE OF INTEGRITY Aberdeen's research and analysis are conducted independently of outside influence with the findings based in a quantitative context through the interpretive view of trained analysts. These analysts are held to the highest standards and are bound to our Promise of Integrity. OUR MANAGEMENT MARIBETH ROSS | Chief Content Officer, Managing Director Maribeth is a veteran B2B marketer fascinated with cracking the code of what makes customers engage, buy from, and champion a brand. As Managing Director and Chief Content Officer of Aberdeen Group, Maribeth oversees all content and business strategy, leveraging a team of industry analysts to create and deliver compelling content marketing solutions. Read more MICHAEL LOCK | VP, Research Group Director Michael Lock is a 15-year veteran of the technology space and an outspoken advocate for non-technical business decision makers. As Vice President and Principal Analyst, Michael oversees three main research practice areas at Aberdeen: Business Analytics, Business Planning & Execution, and Information Technology. Read more PETER OSTROW | VP, Research Group Director Peter Ostrow is a VP, Research Group Director for Aberdeen, and Principal Analyst, Sales Effectiveness. He oversees research consumed by end-users in Marketing, Sales, Service, Retail, HR, and Supply Chain management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. Read more JESSIE COAN | Senior Director of Content Jessie (Zubatkin) Coan is the Senior Director of Content at the Aberdeen Group. She brings 15 years of marketing expertise, passion and creativity to the Aberdeen team. Prior to joining Aberdeen, she was the Marketing Director at Curata, building a market for content curation and educating marketers on content marketing. Before her time working client side, Jessie worked in the agency world as the Senior Producer at Rival Marketing where she managed all the agency accounts. Read more TAMARA GRAVES | Senior Director of Marketing Tamara Graves is a modern marketer with 14+ years of experience in high tech sales and marketing in both corporate and channel marketplaces. As Senior Director of Marketing, she is responsible for driving demand for Aberdeen's content marketing solutions. Additionally, she is focused on engagement and growth of Aberdeen's membership community. Read more DAVID MESGAR | Vice President of Sales David Mesgar is the Vice President of Sales for Enterprise and Emerging Accounts at Aberdeen Group. With multiple tenures in sales leadership roles at Aberdeen Group, today he leads the sales organization focused on delivering research-content solutions to business-to-business marketers. Read more SEARCH RESEARCH COMMUNITY SURVEYS ANALYSTS ABOUT US MARKETING SERVICES EVENTS BLOG REGISTER | LOGIN MARKETING SERVICES MY ACCOUNT CONTACT CAREERS LINKEDIN TWITTER FACEBOOK GOOGLE+ © Copyright 2015 Aberdeen Group, All rights reserved. Privacy Statement & Cookies Terms of Use