WORK ABOUT SERVICES CONTACT / SUSTAINABILITY Branding is just a tool. It’s how you use it that matters. When some people hear the word ‘branding,’ they tend to think of consumption, waste and unsustainable practices. But in reality, branding is a tool that can serve any purpose you want it to. Like saving the planet, for example. For a sustainable future to become a reality and not just a dream living off empty promises, we need innovation, and lots of it. But that’s not enough. We also need to disrupt traditional thinking. With clients bold enough to try new ideas and strategies, we can integrate sustainability into every part of the brand experience. Business and sustainability As a branding agency, our mission is to develop sustainable solutions, strategies and designs that go hand in hand with the overall purpose of the brand. By creating synergies commercially and economically as well as ecologically and socially, we believe we have the best chance to create a positive and lasting change for the brand. From linear to circular We need to understand the complexities of sustainability, before jumping into initiatives and solutions. By looking at the entire life cycle when we develop brand experiences, we define where there is potential to make the biggest difference – from both a sustainability and a commercial perspective. Our mission is to develop sustainable strategies and designs that go hand in hand with the brand’s purpose. Collaborative approach Our purpose is to bring sustainability into every part of the brand experience with help from clients, experts and researches within the field. By integrating a sustainable mindset at the core of the brand – starting with the brand strategy – we aim to create conscious and innovative brand experiences that make it not only easier but also more fun to make sustainable choices. We are seeking clients and collaborations to develop new ideas, strategies, and designs that create a postive change. Want to work with us? sustainability@happy.fb.se WHAT WE DID Pre-study Segmentation analysis Brand driver analysis Insight platform Brand portfolio strategy Brand platform Design platform Design applications Packaging design Digital strategy Digital service design Naming and nomenclature Activation plan Activation tools Brand activation Design implementation Follow-up tool Design concept SHARE Twitter Facebook LinkedIn FOLLOW US Twitter LinkedIn Vimeo Instagram GÖTEBORG OFFICE Stora Badhusgatan 37 411 21 Göteborg +46 31 339 62 00 info@happy.fb.se STOCKHOLM OFFICE Kungsgatan 48 111 35 Stockholm +46 31 339 62 00 info@happy.fb.se NEW BUSINESS Want to be a Happy client? leif.sorte@happy.fb.se peter.o.wastergard@happy.fb.se +46 31 339 62 00