HOME SERVICES OUR WORK ABOUT US NEWS CONTACT Nike: The Nature of Motion creative printing AWARD-WINNING WORK CASE-BOUND WHITE INKS FOUR-COLOUR BLACK Winner: Creative Use of Substrates Digital Print Awards 2017 Finalist in Print, Design & Marketing Awards 2017 and Print Week Awards 2017 Global sportswear giant Nike needed to wow their senior executives with a hardback book celebrating Nature of Motion, the brand’s exhibit at Milano Design Week. Park worked closely with Nike to find the perfect formula. This included changing the grain direction of the client’s preferred, premium-quality paper stock to achieve a more malleable feel. Combining efficiency, economy and design, we digitally printed the images employing a two-hit, one-shot of black ink on fluorescent sheets, eliminating the need for sapphire coating. A five-hit, one-shot of white ink on black dividers proved a cost-effective, stylish alternative to silk screen. The finished book won critical claim in three industry awards that year – and, more importantly, won the approval of the client’s senior execs. 1 2 3 Client testimonial “Great job – love the white ink – thanks!” Lee Owens, Nike RELATED CASE STUDIES Previous Next RELATED NEWS Fine art printing: a guide to stunning image reproduction 11 May 2021 The ‘perfect’ printed image depends on good communication with your printer. Informed buyers will find it far easier to achieve their desired results. There’s a ripe opportunity to print higher-quality images, with far less complexity, for publishers and artists who are better-informed about the factors that lead to outstanding print reproduction. At Park, we’re often … READ MORE > 10 cost-saving tips for print productions 09 Feb 2021 We’ve collated 10 tips that can help you save money on your next print production. To tally the potential savings, we’re using a 2,000 magazine print run as an example, but these points can be applied to any number of products. Now that digital has taken over as the mass-media format, print orders are becoming … READ MORE > Covid-19: leading your business through a crisis 19 Mar 2020 Update: Park has been granted ‘Critical Supplier’ status, due to our work in government and pharmaceuticals. This means we’re able to to continue printing for brands in all industries. * A message from Alison Branch, Park Managing Director, to any business facing hardship as a result of Covid 19. Like many other businesses, the task … READ MORE > READ ALL NEWS ARTICLES GET IN TOUCH Email Alison at info@parkcom.co.uk, call 020 7055 6500, or click below for more ways to get in touch. CONTACT US Park Communications Ltd, Alpine Way, London E6 6LA | Cookies | Privacy policy | Terms & conditions of our website. Company reg. 2581687