My Account Become a Client Gartner Digital IQ Index Menu Digital measurement by industry and brand relative to peers The Gartner Digital IQ Index provides clients with research and recommendations to benchmark digital performance relative to peers and competitors. Data-driven recommendations Use our proprietary tool to perform a digital SWOT analysis to benchmark your brand's digital competence. This tool helps to: Compare your digital maturity against your competitors Measure brand health and investments Visualize areas for improvement Inform your strategic roadmap See where best-in-class brands invest in digital Identify areas for channel optimization Try the tool below for your brand or industry. Channel performance analysis Dig deeper into hundreds of data points detailing the sum of your brand's digital efforts across four dimensions (site & app, digital marketing channels, social media and path to purchase). Compare your digital competence against a comparative set of 6 distinct industry groups: Financial Services Health & Wellness Manufacturing Retail Consumer Goods Travel & Hospitality Select a year, industry or set of brands to see how you measure up against your competitors. Data Tools Gartner Digital IQ Index Score by Dimension 2021 Auto Select Brand Reset Key Site & E-Commerce Digital Marketing Social Media Mobile & Tablets Note: The chart above highlights the relative performance of a given brand versus the Index average, parsed across 12 critical components of digital marketing within the four primary dimensions of analysis. The data has been normalized to 0-5 point scores, reflected as distance from the origin. Charts do not include all components used in scoring. Explore sample excerpt for your industry Digital IQ Index Digital IQ: Email Marketing Benchmarks Learn More Digital IQ Index Digital IQ: Social Marketing Benchmarks 2021 Learn More Digital IQ Index Digital IQ: Advertising Benchmarks for 2021 Learn More Digital IQ Index Digital IQ Index: Auto 2021 Learn More Digital IQ Index Digital IQ Index: Pharma Rx 2021 Learn More Digital IQ Index Digital IQ Index: Industrials & Chemicals 2021 Learn More Load More About Gartner Get in Touch Latest Insights POLICIES PRIVACY POLICY TERMS OF USE OMBUDS ©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Your privacy is important to us By clicking “Accept all,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. To learn more, visit our Privacy Policy and Cookie Notice. Customize Accept all