Loreal Culture & Heritage More than 110 years of Beauty L'Oréal Group Culture & Heritage Focus On Our Culture and Its Roots Discover our century-old culture and history, still vibrant and unique today! Where we come from The L’Oréal name has accompanied Eugène Schueller since his very first steps in the world of Beauty. His first hair coloring was called ‘L’Auréale’ – probably a reference to ‘l’Auréole,’ a fashionable hairstyle at the start of the 20th century. But it was also a reference to the gold and the warm tints that women wanted to give their hair with colorings. It has also been whispered that the L’Oréal name is derived from the Ancient Greek word ωραίος (oreos), which means ‘beauty.’ Passionate about advertising and slogans, which would become a hallmark of the company and would help to build its global reputation, Eugène Schueller decided to simplify the name of his product by playing on its sounds and syllables: L’Auréale soon became Oréal, and L’Oréal. In 1939, L’Oréal became the official name of the company founded by Eugène Schueller. That same year, our company established its headquarters at 14, Rue Royale, Paris. « A company is not walls and machines, it’s people, people, people » Eugène Schueller L’Oréal Founder Be inspired Our Latest News All L'Oréal Group Brands Commitments Research Beauty Tech Diversity Loreal Group Commitments Brands Beauty Science Careers Journalists Suppliers Investors & Shareholders Cookie settings Term of use Privacy Policy Business Customer Privacy Policy Accessibility assessment By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings Continue without Accepting