Contact us Worldwide Search About us How we work Our Industry & Products Our purpose and strategy The BAT Group set out an inspiring purpose for the whole company when it introduced its evolved strategy in March 2020. The Group’s purpose is to build A Better Tomorrow through offering a greater choice of enjoyable and less risky products for our consumers. It will evolve its growth model through the development of a portfolio in tobacco, nicotine and beyond, meeting consumers’ evolving needs for enjoyment and satisfaction. While cigarettes will be at the core of its business for some time to come, the Group aims to generate an increasingly greater proportion of revenue from products other than cigarettes and so reduce the health impact of its business. Consequently, the Group has evolved its strategy to put a sharper focus on delivering a step change in New Categories performance, fuelled by investment from the continued delivery of its combustible business. This will deliver a better tomorrow for consumers who will have a range of enjoyable and potentially less risky choices for every mood and moment; for society through reducing the overall health and environmental impacts of our business; for employees by creating a dynamic and purposeful place to work; and for shareholders by delivering sustainable superior returns. You can read more about our Group’s purpose and strategy on our corporate website, bat.com About us Who we are Our purpose and strategy A sustainable approach People and culture Policies principles and standards Latest Media Releases Home About us Our purpose and strategy Explore our world British American Tobacco is one of the world’s most international businesses and many of its Group companies have their own websites. @BATA_Media BAT Australia @BATA_Media Reports that the Illicit tobacco trade in Queensland is "exploding" with industry groups and police saying there ar… twitter.com/i/web/status/1… 19 Nov BAT Australia @BATA_Media Article from @the_chronicle_ further outlines the illegal tobacco issue facing Australia. "It’s a price point tha… twitter.com/i/web/status/1… 16 Oct Careers Your difference could make all the difference. Visit the bat-careers website to find out more about what it's like to work with us and search and apply for jobs. www.bat-careers.com Contact us British American Tobacco Australia Locked Bag 6000, Potts Point NSW 1335 Australia T: +61 29370 1500 Accessibility Conditions of use Privacy Statement Credit Privacy Statement Cookie policy Site map © British American Tobacco Australia