What is Lead Activation? How evolving from a “generation-only” approach can make companies improve their conversion rates by 50%. Your browser does not support the video tag. TRY IT YOURSELF Lead Activation is born 2% Investment in martech is on the rise, but companies often fail to generate the expected return. By believing that a 2% conversion rate is an excellent result, companies are missing on the opportunity to convert the other 98%. THIS IS WHAT WE CALL THE “SETTLED MARKETER” ATTITUDE. Lead Activation Is the ability to maximise revenue from visitors who are already on a website, an app or a landing page and to focus on lead quality and improved ROI. The Lead Activation Journey 1 TRACK Understanding Lead Origin The first step is to understand the lead origin: where does it come from, what is the visit’s intention, is it a regular or a first-time visitor? Using these insights you are able to build your CDP and create audiences to personalise the entire customer experience, from ads to the contact centre. 2 QUALIFY Lead Scoring and Priorities Once you understand the background of your leads, it is time to create qualification processes. Evaluate and score leads in real-time and find out which are ready to be moved to the next stage, the leads with the highest conversion probability, and the ones that still need to be nurtured. 3 ENGAGE Targeted and Automatic Engagement Creating targeted content is an important step to achieve a highly contextualised experience that users love. Personalise communications in real-time, or over time with marketing automation, to reach visitors in key moments of their journey and achieve better business results. 4 CONVERT The Goal You are Looking For Buying something can be an act of trust. According to McKinsey, companies that add a human touch to digital sales achieve five times more revenue and eight times more operating profit, as well as increasing customer lifetime value and the average order value by 40%. Build dynamic contact strategies with Click2Call, LiveChat Video and more, to humanise your online experience. 5 ATTRIBUTE Closing the Lead Generation Gap Understand which campaigns led to higher conversion rates and which had higher ROI. Integrate online and offline conversions in your attribution model, guaranteeing consistent data flows between different sales and marketing channels. 6 NURTURE Keep Feeding the Cycle The cycle does not end once a sale is closed. For those who did not convert, create new opportunities based on the insights gathered along the journey. And for those who are already customers, discover which is the Next Best Offer (NBO) and reach them with cross-sell or upsell strategies. We have developed a platform that addresses customer needs on every step of the journey. MEET THE LEAD ACTIVATION HUB Who we help We work tirelessly to improve conversion rates and customer success scores for every company, using our experience with leading brands in these three industries. RETAIL With an innovative approach to the Retail world we bring both worlds, online and offline, together in one single platform. Learn more BANKING BySide has developed projects in banking focused on client acquisition and retention, and on connecting sales with digital campaigns. Learn more TELECOM BySide has been promoting the acceleration of telecom businesses in highly competitive, convergent markets for more than a decade, for both B2C and B2B units. Learn more Brands winning with Lead Activation REQUEST A FREE DEMO Lead Activation What is Lead Activation For Telcos For Banking For Retail Platform Lead Activation Hub Marketing Cloud Cloud Contact Centre Service Company About Us Our Story & Vision Our Customers Careers Contact Us Privacy Policy Cookie Management Our website uses cookies to improve your browsing experience, evaluate how you use our content and to offer products and services that are aligned with your preferences. By clicking “Accept” you are accepting our Cookie Policy. You may opt-out at any time using the toggle on our Cookie Management page. ACCEPT