Cookies are used on the site to save your shopping cart. Read more about cookies I accept the use of cookies Help links Sign in Contact Us Your cart is empty To checkout To the online store Choose subsidiaries Sitemap Main navigation Start Our Services our products News Blogs About us Customer service You are here: SKL Kommentus / … / Our activities / Seminars / Employer Branding 3.0 - The art of selling the soul of the organization News Our activities Seminars Employer Branding 3.0 - The art of selling the soul of the organization Press photos Collected films Our printed newspaper Employer Branding 3.0 - The art of selling the soul of the organization Today, Employer Branding has become the art of selling one's soul as an employer and marketing an attractive whole that manages transparency. Can one communicate this authenticity as an employer is much gained. But how do you do it? What are some good examples and what are the challenges ahead? Several challenges such as large differences geographically and generational change. What about, for example, differences between large cities, medium-sized cities and smaller towns as well as sparsely populated areas regarding the behavior of individuals and what employers, municipalities and businesses can do to increase attractiveness? How are you going to exchange the generation of faithful servants with the digitalists who are traveled and questioning? Understanding these conditions and how to create attractiveness as an employer or place - is a matter of survival. During the seminar you will learn more about: Introduction to Employer Branding 3.0, the art of selling the experience of the workplace at a time when everything you do and say builds the brand. The challenges that lie ahead of you as an employer in the public sector Från Employer Branding 1996 till "People Business" 2017, hur har arbetet med arbetsgivarvarumärket förändrats över tid och vad innebär begreppet idag? Grundbulten - ett arbetsgivarerbjudande som är sant internt, trovärdigt externt, målgruppsanpassat, attraktivt förpackat och stöttar visionen. Men hur gör man och varför? Tillvägagångssätt och verktyg för de olika initiativen inom attrahera, engagera, utveckla och behålla medarbetare. Hur man får gehör för Employer Branding i organisationen. Välkommen till ett seminarium om arbetsgivarmärkets personlighet, om drivkrafter som verkligen säljer er som arbetsgivare och er unika möjlighet att positionera ert erbjudande! 12 september FULLBOKAT 18 oktober FULLBOKAT Tipsa en vän Skriv ut Sidansvarig: Nina Bökman Publicerad 2017-06-07 Uppdaterad 2017-06-08 Webmaster: Gunilla Johansson Tell a friend Speaker Camilla Rask Many years of experience in competence inventory / analysis, learning, goal management & leadership development. Has developed and implemented tailor-made formats for various industries, e.g. legal requirements for teacher identification and concepts for care and care in the public sector. Rony Lutz Employer Branding strategist, has developed Employer Branding as a discipline since 2003. Co-founder of Coreworkers - one of the first Employer Branding agencies, has helped Lidingö City, SiS, Telge and Folksam and others to develop their employer brands. Contact person Tommy Eriksson Product and business developer HR services, SKL Kommentus 08 709 59 81 070 527 59 81 Send e-mail To the top of the page Further information and contact details Quick links Log in to My pages Sign up for training Shop in the online store Work with us Apply for vacancies Other links About the site Sitemap Contact Us Head office SKL Kommentus, 117 99 Stockholm Email: info@sklkommentus.se Phone: 08 709 59 00 Visiting address: Hornsgatan 15 Like us on Facebook Latest posts on Twitter Follow us on LinkedIn