HOME ABOUT WORK PEOPLE CONTACT DOING IT FOR THE KIDS Cow & Gate stands for the natural happiness every baby should be able to enjoy. But, beyond its food products, the brand wasn’t doing enough to really live up to this broader ambition. We had the opportunity to do something for all the parents who relied on us rather than just say it. SCIENTIFIC SINGING To bring to life C&G baby club's brand promise in a real, useful and meaningful way for parents, we created The Happy Song - the world’s first song scientifically tested to make babies happy. We commissioned Grammy-award-winning composer Imogen Heap to work with child psychologists, undertaking ground breaking research into what musical elements make babies happy. Through consultation with over 1000 British parents - who submitted their babies “happy" sounds - we created our song. Available on Spotify and soundofhappy.com, it is a genuine tool for parents who want to put a smile on their little one’s faces. THE IMPACT OF HAPPINESS The results speak for themselves: smiling, dancing, giggling, clapping babies – virtually guaranteed! The song’s become a talking point worldwide, and its impact hasn’t slowed over the time since its release. As new mums have babies, it’s helping them too. Powered by Squarespace.

HOME ABOUT WORK PEOPLE CONTACT TERRY’S CHOCOLATE ORANGE - DELICIOUSLY UNSQUARE ELEVATING THE PRODUCT TO RE-ENERGISE THE BRAND After ten years of no advertising support, Terry’s Chocolate Orange was in danger of becoming simply a Christmas novelty, surviving on nostalgia. But invented over dinner in 1932, it is more than simply a great chocolate: it is a shining example of uniquely British creativity. Just like naming a ship Boaty McBoatface or running a marathon in a diving suit. So while other nations may try to stereotype us as stiff-upper-lipped, we wanted to shout loud and proud that Britain isn’t square… it is ‘Deliciously Unsquare’ - and there’s no better example of that than the humble Terry’s Chocolate Orange. FROM PACK TO PROMOTION With the new line sitting proudly on pack, the launch campaign includes TV, outdoor and social, and features such staples of British ‘Unsquareness’ as people watching people watching telly, cheese-rolling, croquet, Brian Blessed’s booming voice, and of course the chocolate itself: the classic ‘ball’, the multi-flavoured orange ‘Segsations’ and the new large bar. Powered by Squarespace.