Open toolbar Commercial Print, Direct Mail and Digital Solutions | Nahan Direct Mail Frequently Asked Questions You asked. We’ve answered! Below are commonly asked questions across the web about direct mail and direct marketing. If you have additional questions, we are here to help! Feel free to contact our team. What factors are responsible for growth in direct marketing? Continuous creative and data testing will ensure direct marketing growth. When we develop a client’s direct mail creative, we want to test a unique format appearance and size, a compelling design, a powerful offer supported by strong benefits, and leverage personalization. Creative should also address any perceived barriers to response. Inserts and personalized cards can emphasize product features and benefits, as well as extend the response cycle. Our team of creative experts bring decades of direct mail experience and we apply best practice design and copywriting to achieve superior results. On the data side, depending on the industry, a variety of lists and/or data selected via predictive modeling can be tested. We provide a full complement of marketing data solutions, ranging from analytics-driven models that predict who is likely to respond to omnichannel measurement and attribution. Our predictive models are built with data from multiple sources and include elements often not found in standard data resources. By utilizing data from multiple different sources, we are more likely to identify additional highly predictive data elements, leading to greater response and conversion results. Why is testing in direct mail so important? How can I make direct mail more effective? What is a good direct mail response rate? What is more important – reach or frequency? How often should I send direct mail? Can direct mail be personalized? How do I start direct marketing? When to use direct mail? What are some examples of direct mail? What is the fastest growing form of direct marketing? What is direct marketing strategy? Is direct marketing dead? Why is direct mail important? Does direct mail still work? Reason for Contact* Reason for Contact* Reason for Contact* Current Customer Prospective Customer Community Relations Job Seeker Other COMPANY What We Do Our Work Our Story Resources Careers GET STARTED Request a Quote Request a Sample Kit Download Whitepaper Frequently Asked Questions Contact Us Mailing List Signup CUSTOMER RESOURCES FTP Access Insite PrePress Customer Support SIGN UP FOR OUR MONTHLY EMAIL NEWSLETTER Stay up to date on Nahan news, industry trends, and more when you receive our monthly eNewsletter. CAPTCHA By submitting this form, Nahan will collect and use information as outlined in our Privacy Policy 7000 Saukview Drive | Saint Cloud, MN 56303 320-251-7611 | info@nahan.com Privacy Policy | Terms of Use | ©2021 All Rights Reserved.