TEAM WORKS AWARDS NEWS CONTACT THE EAR OF POLITICIANS Change.org, the online platform for petitioning and collecting signatures, wanted to mobilize Spaniards for the Elections. Instead of waiting for the parties to decide for themselves what to include in their programs, why not start a petition with what interests you and get enough signatures for one of the candidates to listen to you? To get this message across to the people, we needed an action that would make a lot of media noise, but with a minimal budget. The challenge was very simple: convince citizens that through change.org we could get politicians to do something they don't normally do: listen to them. And like so many times, the idea arose from the very formulation of that challenge. We decided to build a giant ear. An ear that was the exact mix of the ears of the four main candidates for president. A two meter high ear that we take to some of the busiest places in the center of Madrid. Inside that ear we put a microphone connected to a tape recorder and invited people to ask each of the politicians what they wanted from them. In real time, each of these requests was shared on Twitter with the hashtag #laorejade. The initiative was an absolute success. We became a local trending topic and achieved a huge impact, both in RRSS and in the media. And three candidates for the elections answered petitions, among them the President of the government. A two meter high ear that we take to some of the busiest places in the center of Madrid. Inside that ear we put a microphone connected to a tape recorder and invited people to ask each of the politicians what they wanted from them. In real time, each of these requests was shared on Twitter with the hashtag #laorejade. The initiative was an absolute success. We became a local trending topic and achieved a huge impact, both in RRSS and in the media. And three candidates for the elections answered petitions, among them the President of the government. A two meter high ear that we take to some of the busiest places in the center of Madrid. Inside that ear we put a microphone connected to a tape recorder and invited people to ask each of the politicians what they wanted from them. In real time, each of these requests was shared on Twitter with the hashtag #laorejade. The initiative was an absolute success. We became a local trending topic and achieved a huge impact, both in RRSS and in the media. And three candidates for the elections answered petitions, among them the President of the government. each of these requests was shared on twitter with the hashtag #laorejade. The initiative was an absolute success. We became a local trending topic and achieved a huge impact, both in RRSS and in the media. And three candidates for the elections answered petitions, among them the President of the government. each of these requests was shared on twitter with the hashtag #laorejade. The initiative was an absolute success. We became a local trending topic and achieved a huge impact, both in RRSS and in the media. And three candidates for the elections answered petitions, among them the President of the government. Client: Change.org Share Pin it Tweet +1 RETURN PREVIOUS An amazing balcony FOLLOWING Betoven and Lichestein SUBSCRIBE TO OUR NEWSLETTER * I have read and accept the privacy policy SEND Penguin Torreblanca @ 2020 Legal notice - Data Protection