Challenge Direct Energy approached ADROC to help them gain brand awareness amongst homeowners in deregulated markets in both the United States and Canada. Solution Direct Energy in the year 2014 saw an increase in sales of 60% during the promotional activation time. Overall, year to year brand awareness for Direct Energy and consumer education on deregulation with the choice to choose your energy provider has increased across the US and Canada. Result Direct Energy in the year 2014 saw an increase in sales of 60% during the promotional activation time. Overall, year to year brand awareness for Direct Energy and consumer education on deregulation with the choice to choose your energy provider has increased across the US and Canada. CONNECT WITH US 2020 ADROC Productions South, Inc. All Rights Reserved.

Challenge Frank’s RedHot was looking for an agency to develop a campaign that would grow market penetration with key retailers, drive consumer sales and ultimately increase brand equity. Solution ADROC created, “I put the [splat] on everything” #IPTSOE. This multi-channel activation campaign included seasonal retail and food service promotions that would create assets to be used for future programming and marketing. Using a 360° approach, with PR, social media, in-store marketing materials and experiential experiences Frank’s RedHot was able to engage with consumers and position their brand as a key product during high purchasing seasons. Result Over a four year period when the 360° campaign was implemented, Frank’s RedHot saw a 25% sales lift in key cities and a 9% growth nationally. Catapulting the brand to the #1 hot sauce in US retail, food service, and Canada. CONNECT WITH US 2020 ADROC Productions South, Inc. All Rights Reserved.

Challenge French’s mustard, ketchup, crispy fried vegetables were challenged with how they could connect with millennials and make an iconic brand relevant again. Solution For ADROC the strategy was simple, engage them in a real and authentic manner. ADROC with French’s collaborated to build the We Promise Campaign that would highlight three key pillars of the brand; real ingredients, great tasting products, and a true commitment to communities. Result The tactics and resulting content is resonating with Millennials and positioning French’s as a brand you can trust. Additionally, it solidified them as the number #1 mustard brand. CONNECT WITH US 2020 ADROC Productions South, Inc. All Rights Reserved.

Challenge Durex tasked ADROC to develop and launch a new campaign that would deliver earned media impressions and drive brand recognition. Solution ADROC built a 360° campaign called “The Liberating Side of Being Together." In order to bring the campaign to life ADROC developed a consumer engagement concept called Hotel Durex, supported by a digital and PR tactical plan incorporating well respected social influencers to spread and heighten the awareness nationally. Result The launch of the campaign garnered 178 million impressions over the course of 4 days and was picked up by over 40 publications in North America. CONNECT WITH US 2020 ADROC Productions South, Inc. All Rights Reserved.