Menu Search Home > Spotlight News > Features > Henkel Timeline Henkel Timeline A journey back through our exciting company history. More than 140 years of development: Something that began in 1876 as a small laundry detergent business has grown into an international company with about 53,000 employees and brands like Persil, Schwarzkopf and Loctite. Enjoy discovering Henkel’s history! Explore our 140 years jubilee timeline! Learn more Timeline 140 Years of Henkel Timeline 140 Years of Henkel (7.07 MB) Chronik 140 Jahre Henkel (8.44 MB) Treasures of our history Would you have imagined that Henkel once imported Chinese tea or that the Pritt glue stick travelled into space? Enjoy discovering some surprising facts about our history! 1887: Henkel’s Thee In 1887, the product range was expanded with Henkel’s Thee, making the company one of Germany’s biggest tea importers. Learn more 1898: Schwarzkopf opens a drugstore The Schwarzkopf brand has its roots in Berlin: In 1898, chemist Hans Schwarzkopf and his wife Martha opened a retail store in Berlin’s Charlottenburg district and sold “dyes, remedies and scents”. Learn more 1902: Launch of the Floral fertilizer Henkel and fertilizers? Until 1917, Henkel sold the Floral fertilizer – mainly in Germany – under the motto “Makes plants thrive and flower abundantly.” Learn more 1922: Birth of the “White Lady” Who doesn’t know the “White Lady”? In 1922, artist Kurt Heiligenstaedt designed one of the most iconic advertising figures for Persil. She featured on posters, metal sheet signs, house gables and master clocks on large city squares until well into the 1960s. Learn more 140 years of Henkel Birthday wishes Open Image in Lightbox News Follow us on Twitter Mar 20, 2021 Henkel “A business is only a good business if everyone involved enjoys it,” said our company founder Fritz Henkel. For him, customers, employees and, above all, people were the focus of his entrepreneurial activities. Today he would have celebrated his 173rd birthday. 🎉 #HenkelHistory https://t.co/l5R7EbyHmN 3 29 Learn more Follow us on Instagram Mar 16, 2021 henkel Persil up in the air 🌤️ In the 1920s, our Persil ads made it to the sky. At an altitude of up to 4,000 meters, with 175 km/h and in mirror writing, sport pilots wrote the Persil lettering on the bright blue sky. ✈️💨 Spectators in major German cities were thrilled by this campaign - which was, at the time, modern & captivating! 👏 #Henkel #WeAreHenkel #HenkelHistory #Throwback #TimelessTuesday #Airplane #Aviation #Advertising #Aircraft #PlaneLovers #AVgeek #Sky #CorporateArchive 5 371 Learn more Follow us on Facebook Mar 1, 2021 Henkel Are you ready for #spring? 🌼💐 We can't wait for sunnier days & kick off the season with a #throwback to sunny spring days at our HQ back in 1961 & 1956, when flowers in all colors grew in the Henkel greenhouse. 👩‍🌾👨‍🌾 #HenkelHistory 91 5 Learn more Follow us on Instagram Feb 24, 2021 henkel From where we (used to) work - Splish Splash edition. 💦 Did you know that Henkel had its own swimming pool back in the days? Hugo Henkel, youngest son of our company’s founder, donated the pool in 1930 for employees and their families to enjoy in their free time. 🏊 There were even dedicated Henkel Olympics hosted on site. Up until today, sports programs continue to be part of the company's health program – in times of corona, of course, also digitally. #Henkel #WeAreHenkel #HenkelHistory #Throwback #Swimming #Swim #Swimmingpool #Freetime #Sport #GoSwimming #SwimmersOfInstagram #Fitness #OfficeGoals #Office #CorporateArchive 32 838 Learn more Follow us on Instagram Feb 19, 2021 henkel Ready for the weekend and a #FunFactFriday? 🎉 In 1929, Henkel launched a curious product called “Chicken in Winter”. 🐓 But what is the story behind it? Chicken almost completely stop producing eggs during the dark and cold winter months. 🥚 To have a steady supply of eggs during the winter, people used the “Chicken in Winter” preservative based on water glass to keep eggs fresh. Do you want to learn more about our #HenkelHistory? 🔮 #Henkel #WeAreHenkel #FlashbackFriday #Throwback #Food #Chicken #ChickenOfInstagram #FunFact #DidYouKnow #CorporateArchive #BlastFromThePast 3 366 Learn more Follow us on Instagram Feb 14, 2021 henkel It's #ValentinesDay & we have fallen in love with our love-themed vintage advertisements! 😍 This one even says "do your laundry with love"! 💞 How do you like our Persil ad from 1956? #Henkel #WeAreHenkel #HenkelHistory #vintage #VintageAds #Persil #HappyValentinesDay #BeMyValentine #BrandLove #Persil 5 580 Learn more Sitemap Contact Terms of Use Privacy Policy CA Privacy Notice Cookies Join us on Twitter Join us on Facebook Join us on Linkedin Join us on Instagram Join us on Youtube © 2021 Henkel Corporation. ALL RIGHTS RESERVED Please accept our cookies to get the best experience of our website. 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