REVEALING REALITY MENU CONNECT Traditional research – even qualitative – often does little justice to the richness of the real world. Fieldwork takes place at one remove; debriefs focus solely on findings, failing to bring to life the people behind them. The upshot is that clients remain distanced from their customers – left to make decisions on the back of generalisations, averages and all-too-familiar stories. We believe that good research should fight against this. It should not only convey the full diversity of people and place, but actively bring clients and customers closer together. That’s why we build elements of ‘consumer closeness’ into all of our studies – as well as devising more concerted projects for clients who feel they, or their stakeholders, need to forge stronger bonds with their customers. • Connect Online • Connect 360 • Events • Ethnographic shadowing REVEAL CONNECT INSPIRE TRANSFORM

REVEALING REALITY MENU PRODUCTS Insight is the engine of change. But insight alone rarely delivers impact. It needs to be processed, packaged and channelled. That’s why our offer extends beyond research – into strategy, design and communication. REVEAL Award-winning qualitative and quantitative insight LEARN MORE CONNECT Direct client access to customers and the data behind our insights LEARN MORE INSPIRE Powerful communications to drive engagement and buy-in LEARN MORE TRANSFORM Empowering clients to achieve meaningful change LEARN MORE