≡ Tag Archives: algorithms The Importance of Anchor Text in Back-links april 17, 2014 The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When… Continue reading Google now discounts all reciprocal links april 17, 2014 For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now… Continue reading