Australia Canada France Germany Greece Hong Kong Italy Korea Netherlands New Zealand Spain South Africa Sweden United Kingdom United States Solutions Market Performance and Strategy Track, assess and innovate - in store and out Market Performance and Strategy Market Measurement E-Commerce Audit Strategy Innovation Consumer and Shopper Deeper understanding of attitudes and behaviors Consumer and Shopper Insights Segmentation Innovation Activation Targeting Analytics and In-Market Execution Prescriptive analytics expertise to uncover growth pockets Analytics and In-Market Execution Price and Promotion Unified Marketing Measurement Assortment Supply Chain Media Connecting consumers viewing and buying Media Insights and Plan Measure and Optimize Target and Activate Retail Powerful solutions for more loyal shoppers Retail Collaborative Gateways Retail Price and Promotion Retail Assortment Retail Media and Activation Big Data Technology Driving faster and better decisions Big Data Technology Data Cloud Visualization Private Cloud Apps News Press Releases Media Coverage Events Analyst Reports Media Data Requests Insights Publications Case Studies Blog Experts Training Training Instructor-led Training E-Learning Subscribe Webinars Company About Us History Partners Leadership Board of Directors Governance Privacy Careers Contact Us Hear how PepsiCo partnered with IRI to understand the impact of its shopper marketing investments and optimize for increased performance. Learn More Unique collaboration solutions ensure win-win outcomes. Learn More Reports from leading analyst firms offer objective analyses of IRI capabilities. Learn More Maximize the ROI of big data with leading-edge technology. Learn More Previous Next Manufacturing Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more. Learn More Retailing As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper. Learn More Media/Advertising Maximize campaign impact with solutions that more accurately target, measure and optimize advertising. Learn More IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses. Partners The IRI Partner Ecosystem includes companies such as: News, Insights and Events INSIGHTS To succeed in an increasingly competitive environment, CPG companies can use unstructured metrics and artificial intelligence to proactively identify and prioritize opportunities. Read More Get Insights NEWS IRI launched the next generation of E-Market Insights 3.0 to help retailers and manufacturers understand more about their online sales performance than ever before. Read More Get News NEWS Google and IRI have announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift™. Read More Get News WEBINARS IRI and FMI share the trends that are changing how consumers use digital and social for their shopping needs, as well as how personalization has evolved for fresh foods. Read More Get Webinars INSIGHTS A new report shows how CPG retailers and suppliers can achieve their shared goals of growing market share, driving revenue and margin growth, and improving sales efficiency. Read More Get Insights INSIGHTS A new e-commerce report provides insights on how to succeed in an omnichannel marketplace and how technology is helping marketers quickly identify and tap into new opportunities online. Read More Get Insights SUBSCRIBE Get the latest news and insights from IRI delivered to your inbox. Careers Work at IRI At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers. Come grow with us! Open Positions Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life. Search our full time positions. Search Now SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog Case Studies Experts Training Subscribe Webinars COMPANY About Us History Partners Leadership Board of Directors Governance Privacy Careers Contact Us Company Contact Subscribe Privacy Terms of Use