INSPIRED BY INSIGHT CATEGORY, SHOPPER & SALES TRAINING ACADEMY RESEARCH INTERIM & OUTSOURCE MARKET ENTRY RATIONALES FOR NEW PRODUCT LAUNCHES WITH A GO/NO GO DECISION YOU CAN ACT ON WITH REAL CONFIDENCE As part of your preparations for a new product launch, our in-depth market entry assessment confirms and defines the category opportunity and assesses the financial rewards for your brand and your retailer. UNDERSTAND AND DEFINE YOUR TARGET MARKET Bridgethorne’s detailed market entry service determines the category opportunity and potential commercial benefit of launching a new product in the UK market. We provide a clear GO / NO GO recommendation, with practical, general launch proposals. We can extend this to an optional compelling selling proposition that’s customised for launches within your target UK retailers. With our market entry service, you’re well placed to persuade retailers to list your new product. You’ll have objective, insight-based evidence to support your proposition in the target market and retailer. OUR APPROACH MACRO ASSESSMENT CATEGORY ASSESSMENT CONSUMER ASSESSMENT SHOPPER ASSESSMENT IN-STORE ASSESSMENT MARKET MODELLING GO / NO GO Our approach is both structured and thorough. We start with a clear market overview before moving on to define category positioning, consumer and shopper needs and in-store factors. Then we model projected performance in the market to arrive at a GO / NO GO decision you can act on with real confidence. THE BENEFITS Credibility with retailers so you can influence them effectively Show that you understand your retailer’s business Gain advantage against competitor brands Add listings, increase distribution or extend space so you can sell more GET IN TOUCH: OUR CLIENTS ARE ALWAYS COMING BACK FOR MORE DISCOVER WHAT WE COULD DO FOR YOU Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action. CONTACT US: Bridgethorne Limited 3 Arlington Square Bracknell Berkshire RG12 1WA 0870 124 5566 category@bridgethorne.com © Bridgethorne 2017, part of Ceuta Group. Built by 1HQ / Privacy Policy / Terms & Conditions / Sitemap