Sign in Get a demo Get news The all-new WARC Data Premium The most rigorous and accurate benchmarks for media planning and strategy in the world. Get a demo Make the most of your ad investment The all-new WARC Data Premium, with quarterly data, AI-powered forecasts and a new interactive dashboard, is fueled by over 100 trusted partners – including Nielsen, GWI, Kantar and Ipsos – to empower you to get the most from your media investment and help you build strategies that deliver time and time again. You can find out more, or see it for yourself, here. Interactive Data Find what you need before you need it Visualise, filter and export verified media data and forecasts on the fly with our innovative and easy to use interactive tools. Query quarterly data across markets, ad formats, product categories, consumer demographics and publishers in a single place, all via an intuitive and easy-to-use chart builder format. Get a demo Data Points Absorb insights fast Thousands of snackable articles on media spend, costs and consumption across 19 product categories, 90 consumer demographics and over 100 markets – refreshed daily. Download ready-to-use charts and datasets curated by our team to super power your presentations and analyses. Get a demo Global Ad Trends Stay ahead of the curve Get closer to market movements with our exclusive bi-monthly reporting series, drawing from the latest thinking from the global advertising industry. Download a sample report Investment Benchmarks Use our suite of verified benchmarking data to optimise your media effectiveness and enable best in class execution. Compare key metrics across 100+ advertisers, 19 product sectors and all major publishers and advertising formats in 100 markets worldwide. Get a demo Advertisers Marketing spend among leading global advertisers. ROI Compare your ROI with our database of successful campaigns. Ad Formats Investment forecasts at the media and format level across 100 markets. Media Costs CPMs and inflation forecasts across key media and target audiences. Media Owners Ad revenue, costs and performance metrics for key media owners. Product Categories Net advertising spend and forecasts across 19 product sectors. The HAVE methodology For over four decades, we have Harmonised, Aggregated, Verified and Evaluated data from more than 100 partners to provide objective and reliable information to the world’s largest agencies, brands, media owners and academic institutions. Harmonise We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality. Aggregate We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies. Verify We verify all data with the source prior to publication and offer detailed supporting documentation for each figure. Evaluate We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics. Who we work with To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with. Navigate your marketing challenges with confidence Access unbiased, evidence-based insights that save you time and help you make marketing choices that work. Get a demo © 2021 Copyright and Database Rights owned by Ascential Events (Europe) Limited Home WARC Core WARC Data WARC Rankings WARC Advisory The Feed WARC Talks Awards Explore by Topic ABOUT About WARC Meet the Experts Work for WARC Press Partners Write for WARC Sitemap Responsible business SUPPORT Help Contacts Do I Subscribe? Newsletter LEGAL Terms & Conditions Copyright Policy Privacy Cookies By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see ourCookies Policy. Cookies Settings Accept All Cookies