SMART TECHNICAL SUPPORT Are you a professional user, do you need technical advice? Contact us now! MENU EXTREME BIO Home Coatings BIO water-based coatings EXTREME BIO Love nature, high peaks and challenges, just like us? We have brought our panels coated with BIO products to the summit of the queen of the Dolomites, to an altitude of 3343 m (Punta Penia, Marmolada), to test their performance, and to show the world that sustainable choices are possible, even in extreme conditions. REQUEST INFORMATION OUR ARRIVAL AT PUNTA PENIA The goal To subject ten samples of wood coated with products from the Arborea BIO range for exteriors to an extremely harsh natural aging test lasting two years, in accordance with standard EN927-3. The standard describes the method, duration, exposure conditions and analyses to use. The exposure period began on July 27, 2021 at Punta Penia (Marmolada), 3343 m. Why Punta Penia? It is one of the highest mountain huts in Italy, located exactly at the summit of the group and enables prolonged exposure to sunlight from dawn till dusk. It is a historic destination for mountaineers and trekking enthusiasts from all around the world. The climate is particularly extreme: there is a strong solar exposure during the summer (UV radiations over 30%), while in winter the site is covered in snow for around seven months, with temperatures dropping below -20°C. Why BIO paints? Because in this location where nature stands in all its glory, we simply had to choose products specially designed to protect such wonders. We want to show the world that our BIO products not only respect the environment but also offer extraordinary chemical and physical properties and are capable of overcoming any challenge! Over these two years, we will also monitor the panels through the photos taken by all of the trekking enthusiasts that reach Punta Penia, and they will be posted on our Instagram profile for everyone to see. The results Punta Penia is a test that combines extremely harsh exposure conditions with the natural aging process caused by the sun’s rays, extreme temperatures and ice, which can only make the test even more challenging for these products. Thanks to university collaboration (UNICAM and POLITO) and the ICA Academy, the project and its findings could be the subject of university theses and events for the business community and design professionals, as well as for students themselves. ICA Group: solutions that matter We know what matters to our customers. We know their challenges, their products and their markets. That's why we offer solutions. Solutions that matter. HIGH-QUALITY PROCESSES From concept design to go-to-market, we provide support to our customers by optimizing activities and processes. PROACTIVE PROBLEM SOLVING We consider ourselves as strategic partners, as we always aim to provide concrete and efficient solutions to our customers’ problems and needs. ENVIRONMENTAL PROTECTION We are engaged in projects that decrease the impact of products and processes on our planet. DOWNLOAD OUR COMPANY PROFILE application book The best way to stay up-to-date on the world of ICA Group and to find out about its new effects. Videos, images and catalogs will allow you to get up-close and personal with the latest color trends and the most innovative finishes for both exteriors and interiors. DOWNLOAD NOW newsletter SUBSCRIBE To stay up to date on all the latest ICA Group news, sign up for the newsletter. Follow us PRODUCTS Coatings for WOOD Paints for GLASS SERVICES AND CONSULTING ICA Lab LifeLab Performance Lab ICA Academy DESIGN & PLAN Mood board Choose the color THE GROUP About us The story Certifications Work with us Copyright © 2021 ICA SpA Italian VAT No. 00909430431 Registro Imprese MC 00909430431 Capitale Sociale € 2.583.000,00 i.v. sitemap websolute