Site Main Navigation 45.9 Home LET'S PLAY Bringing joy to life through the power of play LET'S PLAY Number crunch The facts and figures behind our success A diverse global powerhouse We’re a global business founded on creativity, technology and innovation. through the power of play Lead through the power of play We may be big, a global games and technology leader, but we are still a family at heart. Our people are at the centre of everything we do. READ MORE Create through the power of play Create through the power of play Our Pixel United business, comprising Plarium, Big Fish and Product Madness teams, creates extraordinary games loved by millions. READ MORE Flex through the power of play Flex through the power of play Our flexible work practices help us maintain a diverse and adaptive workforce to power long-term growth. READ MORE Innovate through the power of play through the power of play By integrating cutting-edge hardware with sophisticated platforms and a desire for constant innovation, our team delivers an entertaining gaming floor experience with exceptional performance. READ MORE Site Footer Company Terms and Policies ©Aristocrat 2021. All rights reserved. This website use cookies. Learn more. I consent I don’t consent

Site Main Navigation 45.9 About Our passion for creativity is fuelled by our mission Our leaders Executive leadership team VIEW ALL Our directors Board of Directors VIEW ALL Our evolution We’ve grown from humble beginnings to become a content and technology powerhouse. New brands and new beginnings New brands and new beginnings Our global gaming business relaunches as Aristocrat Gaming, and Aristocrat Digital becomes Pixel United. A revolution begins 1950s A revolution begins Aristocrat is founded Sydney, Australia, with the creation of the Clubman. The Clubmaster follows, a revolutionary machine and industry game-changer. Global expansion 1960s-70s Global expansion Aristocrat expands into Europe and the US, creating the first five-reel slot machine and the all-electronic game, Wild West (1979). Gaming revolution Gaming revolution Aristocrat London opens. Casino system business launched. Landmark Microstar slot machines released. Machine leasing leads to growth in the US. FOR MORE Site Footer Company Terms and Policies ©Aristocrat 2021. All rights reserved. This website use cookies. Learn more. I consent I don’t consent