You are here: Our Approach Brand your Private Label Concept SurpriseCups concept is based on a standardized double compartment cup that can be filled with dairy or or dessert products on top, along with a single toy in the bottom. Innovation The innovative aspect relies on the fact that SurpriseCups has long lasting cooperation with licensing firms and is able to produce branded toys with cartoon heroes that are widely recognizable among youngsters (age group: 4-12 years old). Moreover, SurpriseCups is able to setup licensing schemes ad-hoc according to customer requirement. Roadmap to Success By licensing widely recognizable cartoon heroes, SurpriseCups concept is an ideal solution for attaching and enhancing brand value to private label product.