< > Chupa Chups "Chupa-paparazzi" What do fans of Chupa Chups sweets and fans of the Rio2 cartoon have in common? The opportunity to receive gifts for being active on the Chupa Paparazzi gaming site! WATCH THE WORK TASK Integration of the brand into the cartoon using digital tools. Increased loyalty of the target audience - children aged 7 to 12. DECISION The site chupachups-rio2.ru became the platform for integration. According to the activation rules, a pair of rivals were randomly determined, who had to find on the site and “photograph” as many Rio2 heroes and Chupa Chups candies as possible in order to earn the game currency - Chupiki, and claim the main prize - iPhone five. RESULTS 1,500,000 launches of the game in 3 months of the promo campaign 200,000 - unique registered users > 160,000 active players >5 минут — среднее время активной сессии Isobar is a trading division of Aegis Media Limited. Registered office 10 Triton Street, Regents Place, London, NW1 38F. Registered in England and Wales No. 01939690 Наверх