} PRODUCTS AND SERVICES ABOUT COMPANY The company is preparing to introduce new technologies • March 5, 2014 • The two thousandth collective of Sochi Meat Processing Plant OJSC feeds half of Russia and, importantly, is responsible for the safety of the product, because their health depends on what people eat. Therefore, the company pays special attention to product quality control at all stages of production, carried out by highly qualified specialists. Nina Barskaya, General Director of Sochi Meat Processing Plant OJSC, believes that the prosperity of the enterprise directly depends on the improvement of production. Nina Ivanovna, in September the previous business year usually ends and a new one begins. To what extent have the tasks set a year ago been fulfilled? - The enterprise operates according to a five-year plan agreed and approved by the Board of Directors. The Sochi meat processing plant does not stand still, it is constantly developing and renewing: the working conditions of workers are improving, technical equipment, the culture of production is increasing. The most important task to be implemented in the near future is the completion of the overhaul of the second floor (5 thousand square meters) of the meat processing plant and the organization in the renovated workshops of a new production associated with the production of raw smoked sausages. Some of the equipment for these workshops has already been purchased. In September, after preliminary negotiations and reaching agreements on the equipment and price, we sign a contract with a Swiss company for the supply of equipment necessary for the meat processing plant. By January 1, we plan to complete all construction and finishing works, and in the first quarter of 2011 we will move from one floor to another, where the latest imported equipment for the production of raw smoked sausages will be installed. We have been actively studying the demand - this product is in demand, our customers are waiting for it. Will the new equipment be installed by specialists from a Swiss company or employees of your company? - The level of our technical service specialists is high - the suppliers carried out the installation of the equipment, and our employees - the commissioning. In this case, the installation and adjustment of computerized equipment will be carried out by specialists from a Swiss company and a meat processing plant jointly. Then our technologists will have to master the computer programs installed on the equipment. Since the process of organizing new workshops was planned, training of personnel to work on new equipment is also provided: employees were repeatedly sent to technological seminars. In general, we are thoroughly preparing for the introduction of new technologies, replenishing our technical and technological services with the necessary specialists. As soon as the new production workshop, equipped with the latest technology, starts working, these people will immediately go to their jobs and start working. Does the selected equipment have significant advantages? - For five years we have been working on introducing raw smoking technologies at our plant. We studied the experience of many countries, visited manufacturers of equipment for meat processing. We not only talked with Russian and foreign partners producing sausages, but also tasted the products produced on this or that equipment. As a result, we chose the equipment that meets all the requirements for the quality of raw smoked products, and we hope our customers will like it. Will automation of production entail a reduction in the number of personnel? - There will be no reduction. On the contrary, this completely new production will require an increase in jobs - and, accordingly, the recruitment of new personnel. We are already working with universities that supply us with young specialists: Stavropol, Krasnodar, Voronezh universities (we work with them under a long-term agreement). This year, nine young specialists have been hired - while they are gaining experience; in the future, we will arrange them in production workshops. For three months, we had an internship for 26 students studying technical and technological specialties at the Stavropol University. Our acquaintance begins with the second year of their training, and for 3-4 years we look closely at them, decide in which workshop they will be able to work. The decision, which of the trainees we will invite to work, is taken collectively. Generally, we are constantly thinking about the staffing of the enterprise. Are there any other changes or innovations planned? - Transformations are carried out in a complex. Firstly, the "pilot" project assumes a certain increase in the volume of products, therefore, we plan to study the market for a year and a half after the appearance of new products. If we are convinced that the produced volumes are not enough, then we will prepare new production areas, where we will organize additional production of raw smoked sausages. Secondly, we are planning to expand the storage area for raw materials and products. Already today we have stopped and are repairing one of the chambers of the existing refrigerator. In the future, the construction of a new refrigerator with additional areas and containers on the territory of the meat processing plant. Thirdly, we are already carrying out the repair of auxiliary workshops, boiler room and compressor room. All transformations imply, among other things, improving the working conditions of personnel, creating comfortable conditions for effective work. Has production increased this year? - The concept of interest is relative: for some, 200 tons per month is 10%, and for us 3.5 thousand tons is 2%. And this 2% is more than 10%. The monthly growth of the meat processing plant is about 500-600 tons - these are good indicators for us. In total, we produce about 28-29 thousand tons of products per year. In large refrigerated trucks, products are delivered throughout Russia. Our sales service is a large ramified network across all regions of Russia; it is a logistic mechanism that has been honed over the years, which allows us to sell an increasing number of products. Will growing production volumes lead to an increase in the number of points of sale for your products? - It would be more correct to say here, we plan to develop new regions, but at the same time our task is to fill the existing city stores with a full range of meat processing plant products. The creation of specialized departments and the installation of specialized showcases in existing stores are also included in our plans. We are actively working with our partners, equipping their outlets with everything necessary: both refrigeration equipment and advertising products - counting on the fact that our products will be displayed to the maximum in the windows of grocery stores. I would very much like the trade to treat our products with increased attention. Has the recently released fitness line lived up to expectations? - Initially, it was thought that these products would be intended for people who go in for sports and monitor their figure and weight. This is a specific market segment and small production volumes. The consumer accepted it - and it is successfully sold. The company actively cooperates with children's educational institutions. Are there any new projects in the direction of baby food? - The recently released line "For Children and the Whole Family" (sausages, ham, boiled sausage) complies with GOST - now it is gaining good volumes and sales rates. These high quality products are intended primarily for school meals. Working with almost all schools and kindergartens in the city, we try to keep prices at the very minimum, at the limit of the level of profitability. How effective is your cooperation with the health resort complex? - The meat processing plant has always been actively working in this direction - 70% of the city's health resort complex is covered by our products. The supply of sanatoriums is carried out on a competitive basis - we are ready to work with everyone, therefore we are looking for various options for interaction. Are the product quality and restrained pricing policy the main competitive advantages of the enterprise? - Competition due to the fact that Sochi is preparing for the 2014 Olympics has become tougher and more intense. Numerous nonresident companies are trying to master the market of our, in general, a small town in order to sell their products here in large volumes. Despite the fact that 90% of the Sochi market is occupied by us as local producers, this is 25% of the volume of our entire production - and this is the maximum, the population of the city is not able to consume all the products that we produce. The remaining 75% we have to export outside the city: to the Krasnodar Territory, Rostov, Belgorod, Oryol, Lipetsk, Volgograd, Astrakhan and other regions, as well as outside Russia. To be competitive, we pay a lot of attention to pricing policy, quality, and new recipes. Our technology group is constantly working on recipes for traditional and elite products, new tastes and aromas appear. Each technologist and production master is obliged to ensure compliance with technology and high quality products. Our certified laboratory is one of the best in the South of Russia, from equipment to specialists working in it. What is the marketing service doing to ensure that Sochi Meat Processing Plant OJSC remains the flagship of the industry? - This is a lot of painstaking work, which consists of many components. The most important of them is the effective interaction of the sales department of our company with the retail network. Trade prefers a constant high-quality assortment of products: if today - one thing, and tomorrow - another, besides, of different quality - this does not suit anyone. It is important for trade that there is a delicious product on the shelves that looks beautiful in certain types of packaging and packaging, so that delivery is timely and carried out under certain temperature conditions. By the way, we load our products into refrigerators without changing the temperature regime - the machines are delivered to the finished product dispensing shop. Due to the fact that the car park of the meat-packing plant has 270 cars, the products are delivered on schedule without interruption. We constantly strive to ensure that our work is effective. Whatever our client wishes, we are ready to take everything into account. What exhibitions do you consider significant for yourself? - The most significant international exhibition for meat processing this year was held in Frankfurt am Main. It is held every three years, and representatives of meat processing industries, manufacturers of all auxiliary materials: equipment, spices, casings come to it from all over the world. Everything that has been developed over the course of three years is brought to the exhibition: technologies, equipment, etc. - all new items are demonstrated to the participants. Naturally, they go there to get acquainted with new achievements, enrich themselves with experience, determine what is necessary for production, and conclude contracts. To keep abreast of all the new products, so that all the best and most advanced in our production, together with the technological and technical services, we must go to every exhibition. This year we purchased new equipment, some of which have already arrived, new types of packaging, casings, which our customers will see in the near future. In October, Moscow will host the annual Golden Autumn exhibition, which will demonstrate the products of our industry. We will participate in it and present the entire range of our products. After it, also in the capital, the annual Agroprodmash exhibition will take place, where equipment, spices, casings - everything necessary for the operation of our production will be presented. We are regular participants in these three exhibitions - and with each we return with awards, this year we also did not remain without awards. For us, this is a confirmation that the products of Sochi Meat Processing Plant OJSC are loved by Russians. In October, Moscow will host the annual Golden Autumn exhibition, which will demonstrate the products of our industry. We will participate in it and present the entire range of our products. After it, also in the capital, the annual Agroprodmash exhibition will take place, where equipment, spices, casings - everything necessary for the operation of our production will be presented. We are regular participants in these three exhibitions - and with each we return with awards, this year we also did not remain without awards. For us, this is a confirmation that the products of Sochi Meat Processing Plant OJSC are loved by Russians. In October, Moscow will host the annual Golden Autumn exhibition, which will demonstrate the products of our industry. We will participate in it and present the entire range of our products. After it, also in the capital, the annual Agroprodmash exhibition will take place, where equipment, spices, casings - everything necessary for the operation of our production will be presented. We are regular participants in these three exhibitions - and with each we return with awards, this year we also did not remain without awards. For us, this is a confirmation that the products of Sochi Meat Processing Plant OJSC are loved by Russians. where equipment, spices, casings - everything necessary for the operation of our production will be presented. We are regular participants in these three exhibitions - and with each we return with awards, this year we also did not remain without awards. For us, this is a confirmation that the products of Sochi Meat Processing Plant OJSC are loved by Russians. where equipment, spices, casings - everything necessary for the operation of our production will be presented. We are regular participants in these three exhibitions - and with each we return with awards, this year we also did not remain without awards. For us, this is a confirmation that the products of Sochi Meat Processing Plant OJSC are loved by Russians.