SOLUTIONS RESULTS THOUGHTS CONTACT CLIENT YRC (HNRY) Building a high performing digital sales engine Overview YRC Freight is a North American coast-to-coast asset-based logistics brokerage with direct-to-carrier shipping. HNRY is their technology platform, allowing real time quotes and booking. RESULTS 900k Advertising impressions 36% Click through 55 New quotes per week Video Player http://www.risdall.com/wp-content/uploads/2020/02/HNRY_Truckload_30sec_v1.mp4 00:00 00:30 Approach YRC was supporting HNRY with traditional phone sales. Their goal was to shift into online marketing and begin to offset call center resources. Risdall was tasked with crafting a plan to build targeted awareness and drive engagement and use of the new portal with the specific audiences. The ultimate goal being to increase visits and quote requests over time. Solution Using sophisticated targeting and machine-learning data platforms, we created and tested multiple lead generation campaigns, A/B testing different messages and landing pages to drive qualified traffic. Results Over a dozen upper, mid and lower funnel KPIs were measured and reported via a dashboard with the ultimate goal of tying online activity to real-world sales. As we learned more about audience behavior, campaigns were optimized for budget efficiency and to improve performance, and we created a model to determine campaign return on ad spend and to forecast the rate of sales increases based on investment. Let's make your marketing shine, even when most people are home. NAME* EMAIL* WHAT'S YOUR BIGGEST MARKETING CHALLENGE? By checking this box, you agree to receive communications regarding the information you provide in this form. Risdall will only contact you to respond to your questions and comments, or to stay in touch about our services. You can unsubscribe at any time from any communications you may receive. For more questions about your data, please refer to our Privacy Policy. CAPTCHA Other Work Turck Creating a cohesive global brand Let's Talk The first step in a relationship is a conversation. Risdall Marketing Group 2685 Long Lake Road, Suite 100 Roseville Minnesota 55113 1-888-RISDALL Privacy Policy Facebook Twitter LinkedIn Our site uses cookies. By continuing to browse this site or clicking the accept cookies button or closing this alert box you are accepting our use of cookies.Privacy Policy Accept Cookies Cookie Settings