Main Menu Our Story 1990 1997 2006 2010 2011 2013 2016 2017 2019 2020 1990 Our founder, Jelle Zwemstra, the Flying Dutchman, started bringing flowers and plants from the famous auction in Aalsmeer, Holland to sell to florists in Yorkshire. Purchasing patterns were changing and Jelle saw the potential for supermarkets to become major flower retailers. 1997 JZ Flowers formed a partnership with the Van Duijn Group, which later became the Dutch Flower Group. Together we opened a pack-house and distribution centre in Hull, East Yorkshire, to meet the growing demands of UK supermarkets. At the same time, we pioneered wholesale British-grown Daffodils to the UK and European markets, and open a trading office in Spalding, Lincolnshire, quickly growing our customer and supplier base. 2006 JZ Flowers continued to grow, becoming one of the UK’s leading producers of ﬂoral bouquets for retail consumers, expanding to three sites around Hull. The business also opened a new 10,000 sq. ft production facility in Naas, Ireland. 2010 To maximise efficiency, we consolidated the three productions sites in Hull into a purpose built, state of the art pack-house in Newport, East Yorkshire – the new JZ Flowers ﬂagship. 2011 We invested heavily in our Spalding site, becoming a market leader in the supply of British grown seasonal products, and developing strong relationships with our local growers by being a trusted and driven business partner. 2013 We extended JZ Newport with an additional 5,500m² cold storage and production facilities and make further investment to create 12,500m² new production and storage facilities. We also began an exciting joint venture in the United States alongside our long-standing key supplier in Colombia, initially supplying just 25 stores in Florida. 2016 Our US operation ﬂourished in the retail market and we expanded to over 450 stores across the USA. The same year, we created an exciting joint venture with our long-standing supplier in Turkey, focussing on the supply of fresh cut bouquets within the Turkish retail market. Together we built a 5,000 sq. ft pack house and office in Antalya, the centre for Turkish-grown ﬂowers. 2017 A new much larger packing and storage facility is secured in Naas, Ireland, creating greater efficiencies in production and potential for future developments. 2019 As part of our strategy to develop stronger connections to growers, we worked with Ethiopian rose supplier Herburg Roses. We committed to buy their entire crop – some 100m stems per annum – helping us work together to optimise the efficiencies and reliability of the supply chain, as well as quality and varietal selection. 2020 We consolidated production facilities in the UK and Ireland with our DFG sister company SuperFlora. This helped us to better utilise our contemporary ﬂoral packhouses in Newport and Naas. We also created a stronger joint buying team in the Netherlands, combining our sourcing volumes and optimising supply chains. Return to Start Home What We Do Our Partners Sustainability News Careers Contact Us Email info@jzflowers.co.uk Telephone +44 (0) 1430 472500 Acceptable Use Policy Cookies Policy Privacy Policy Terms of Website Use Modern Slavery Designed & Built by B98 We use cookies on our website. By clicking “Accept”, you consent to the use of all cookies. Read our cookie policy here Cookie Settings Accept All