WHO ARE WE WHAT ARE WE DOING WHO DO WE NEED RU / EN Home / Who we are / News / Yandex Browser against scammers in a new campaign from Instinct 23 september 2016 Yandex together with Instinct present a new advertising campaign for an Internet browser with Protect active protection technology. A new series of videos from the largest technology company Yandex and the creative agency Instinct went on the air. The federal campaign emphasizes the need to monitor your online financial security. And Yandex Browser with Protect active protection technology will help you with this. According to TNS Russia, 92% of residents of large cities who access the Internet at least once a week, make online payments at least once a year. People are used to the fact that these operations are safe, but technologies are being actively developed not only by bona fide software manufacturers, but also by fraudsters. New videos from Yandex and Instinct clearly demonstrate fairly typical situations when users decide to pay for movie tickets or make a transfer to relatives, and as a result, the money goes to hackers who spend it, for example, on a rare car, a luxurious mansion and other attributes of a beautiful life. Yandex Browser with Protect technology will help protect your finances, which protects bank card data, secure Wi-Fi connection, and also includes Protected Mode, which uses stricter security settings. This makes online banking and online money transfers safer. — Вместо того, чтобы говорить, как плохо будет потребителю без нашего продукта, мы показываем, как незаслуженно хорошо в подобной ситуации будет какому-то хакеру. Таким образом мы решили сыграть на одном из очень важных тригеров – остром ощущении несправедливости, которую немедленно нужно исправить. Немедленно — потому что несправедливость совершается по отношению к самому дорогому и любимому человеку потребителя — по отношении к нему самому, — комментирует креативная команда Instinct. Сегодня аудитория Яндекс.Браузера составляет 12 миллионов пользователей в день на компьютерах и 6 миллионов — на мобильных устройствах. Это второй по популярности браузер в России для компьютеров и первый альтернативный (то есть не предустанавливаемый производителями) браузер на мобильных устройствах. Состав творческой группы Яндекс Creative Director - Alexander Derkach Marketing Group Leader - Alexander Tugarin Marketing Manager - Stasya Oborotova Head of Marketing Communications Department - Yulia Shcherbakova Lead Marketing Communications Manager - Daria Guk Instinct Creative Directors - Roman Firayner, Yaroslav Orlov Senior Strategic Planning Manager - Evgeniya Basenko Client Service Director - Sandra Kapchits Client Relations Group Director - Katerina Tsvirova Producer - Tatiana Maksimova Director - Bo Platt Operator - Stuart Graham Video production - Profilm news Yandex Browser against scammers in a new campaign from Instinct 23 september 2016 Stay at home: the new IKEA campaign September 19, 2016 Dmitry Nagiyev calls to "stop paying" for communication in the new BBDO campaign for MTS 09 September 2016 In the new BBDO video for MTS, they argued who is cooler: Baba Nyura or a smartphone with 4G 09 September 2016 Vladimir Mashkov continues an honest conversation about money in new Instinct videos for VTB24 30 august 2016 The Tretyakov Gallery launches a new advertising campaign in partnership with BBDO Moscow and the Moscow Film School 23 Aug 2016 Autumn intrigue from "Beeline" and Contrapunto 22 Aug 2016 Sergey Garmash spoke about the deposits of Post Bank in new videos from Instinct agency 15 Aug 2016 All possible IKEA button 11 Aug 2016 1 2 3 4 5 WHO ARE WE History Manual Vacancies Contacts WHAT ARE WE DOING Work Clients New business PROJECTS BBDO Fellowship BBDO lecture hall BBDO College BBDO RUN Our Children Foundation Good deeds PRESS SERVICE news Publications Contacts AGENCIES BBDO Branding BBDO Moscow BrandScience Code of Trade Contrapunto Digital BBDO Fuse BBDO HealthWork Russia Instinct Media Wise Mint MORE Media Direction Group Media Direction Sport OMD Media Direction PHD Proximity Media Proximity The Marketing Arm © 1995-2016 BBDO Group BBDO Worldwide Privacy Notice