SAN FRANCISCO EQUITY PARTNERS Investors and growth partners to exceptional consumer companies San Francisco Equity Partners is a private equity firm focused exclusively on partnering with growth-oriented companies in the consumer sector. We look for differentiated businesses seeking not only financial capital but also a hands-on, relationship-driven investment partner who will be closely involved in the process of building value. To each of our partner companies, we serve as an extension of the management team and provide both extensive operating experience and a broad network of relationships across the consumer products landscape. We work proactively with founders and management teams to develop the strategy, organization and infrastructure necessary to drive sustainable and profitable growth. We understand the rapidly changing retail environment and value chain in which our partner companies operate and work closely with each of them to strengthen product offerings, build awareness, grow distribution and professionalize operations. Most importantly, we have experience scaling companies while maintaining brand authenticity and preserving entrepreneurial culture. We believe that our highly focused and active approach to partnership leads to optimal outcomes for all stakeholders. Investment Criteria REVENUE EBITDA EQUITY INVESTMENTS Up to $100 million Up to $10 million $10–$30+ million CONTROL or MINORITY investments Target Categories Apparel Beauty & Personal Care Food & Beverage Health & Wellness Household Outdoor & Recreation Pet Care Specialty Manufacturing Partner Companies BRAZI BITES BRUMATE ICU EYEWEAR JANE IREDALE JAPONESQUE METHOD PRODUCTS RED MONKEY FOODS SAN FRANCISCO SALT COMPANY SV LABS YES TO Investment Team SCOTT POTTER Managing Partner DAVID MANNIX Partner CHRIS SARGENT Principal ANDREW POLEY Senior Associate MARC BERBERT Associate MARY KAYSER CFO and CCO SAMANTHA KANAK Executive Assistant & Office Manager Operating Partners MOIZ ALI Digitally Native Brands SCOTT BOLONDA Food Industry MAGGIE CAREY Personal Care/Home Care / Adult Beverage RICHARD T. CONTI General CPG MIKE GUANELLA Food Industry JORDAN LAMBERG Beauty/Personal Care Manufacturing Supply Chain MICHAEL LARRAIN Beauty / Health & Wellness CHRIS PAYNE Beauty / Personal Care Contact Us SAN FRANCISCO EQUITY PARTNERS 50 California Street, Suite 1320 San Francisco, CA 94111 T: 415.738.1200 View map Please submit your inquiries to: info@sfequitypartners.com Copyright © 2005 - 2021 San Francisco Equity Partners