Projects Clients Shutter Ads HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters, making bars independent media spaces for the first time. Other projects HEINEKEN A Lockdown Love Story For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet… More The Night is Young Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to… More We’ll meet again “We’ll meet again” celebrates people’s resilience over the last year, as the world found new ways to keeping the nightlife spirit alive while respecting the rules. The campaign captures the ways in which we all had to try and make… More Daniel Craig vs James Bond Daniel Craig is a world-renowned actor, but in the hearts and minds of #007 fans around the world he will always be James Bond. More The Spoon 21 years ago at UEFA EURO 2000™, the Italian football star Francesco Totti kicked the legendary “Spoon” shot against the Netherlands. Now it’s time for him to apologize to his Dutch rivals in Amsterdam – with a lot of surprises and some Heinekens to celebrate that… More Smart Working? Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working. When it comes to smart-working, you can make it smart-drinking with Heineken 0.0 alcohol. More Home Gatherings 2020 changed many things but unfortunately one: losing your drink at a home gathering. In order to make sure get-togethers are as safe as they are fun, Heineken reminds people to share evenings together by keeping drinks apart. More Enjoy The Rivalry After being apart for so long, this EURO 2020 has a special feeling. We are finally together… to be rivals again. Heineken knows and celebrates the power of football in these well-intentioned films, portraying how if there's one thing we… More Back to the bars Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.… More Connections Heineken has been present at social gatherings since 1873. But nowadays, with everyone cooped up inside their homes, we’ve been forced to find new and different ways of getting together and having a beer. This means that to socialise responsibly we… More Ode to Close We might not be so close, but we are more together than ever. #Socialiseresponsibly More Empty Bars During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a… More Cheers to All Going out is great. But everyone’s faced the same situation: looking down at a wrong drink that was given to them. Why? Because beer consumption and gender has gotten confused over the years. But, with Heineken’s fresh perspective, we can… More Holidays as usual After a year of constant change, it was time to remind people of the one thing that stays the same: family. And what better time than the holidays to give a fresh perspective on old habits? The new Heineken film depicts… More When You Drive Never Drink – Father & Son Nico and Keke Rosberg. Father & Son. Both F1 World Champions competing each other in everyday life, just to prove who’s better and see who will get to drive. Only to find out that the better driver is always the… More The Delay Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken®’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or… More Better Together A UCL match is football as good as it gets. That’s why UCL nights are always great. But also why many people think all they need is a screen to follow the match. So they end up watching it alone.… More Unmissable This is how Heineken® sees the world of the UEFA Champions League. People think only some UCL nights are unmissable with friends. Heineken®’s fresh perspective is that every match night has unmissable moments for everyone and we will demonstrate that… More Heineken Vision The new Heineken Vision campaign shows that a new perspective is right before our eyes: the most enjoyable perspective, held in the world around us. Reflections, light shows and fireworks use the iconicity of the Heineken bottle and the full… More Perspectives The new Heineken® desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken® brand belief, that when you choose to take a fresh perspective, you will enjoy life more. The campaign is designed to host Heineken® brand… More Heineken 0.0. NOW YOU CAN. You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?… More When you drive, never drink. Publicis Italia has created the new chapter in Heineken®'s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving. The concept of the campaign began with an essential desire of the brand: situations exist in… More No More Excuses Publicis Italia presents “The Speech”, the new Heineken® campaign for the UEFA Champions League. The video, shot by the award-winning film director Guy Ritchie, features José Mourinho engaged in an impassioned and motivational speech for football fans around the globe.… More The Trailblazers Who does not have a friend who always wants to do something else? Something else than the usual bar, the usual neighborhood, the usual stuff. What if, for once, his friends decide to follow him? The Trailblazer is an epic… More Share The Drama The new Heineken UEFA Champions League campaign tells how a Champions League match is an unmissable show as every match is an unpredictable story, written in real time by the best players in the world. A show like this deserves… More Heineken 0.0 Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0… More Guardian Fans “Guardian Fans” is a service created by Publicis Italia for Heineken. It is exclusively dedicated to footballers taking part in the UEFA Champions League. Footballers often receive unwanted visits at home when they are out playing. “Guardian Fans” is the… More The Tutorial The F1 Circus arrives in Monaco. On the terrace of an exclusive bar, David Coulthard explains it to a complete stranger, the lucky owner of the last two Heinekens. Excitement, dreams and reality are perfectly combined, as in every race… More The Final Hashtag On the occasion of the Champions League Final 2016, Heineken wanted to exploit its position as the Main Sponsor of UCL to communicate the brand's product qualities. To achieve impressive communication of so many key features, Publicis Italia summed them… More The Look La nuova campagna mondiale di Heineken® “There is more behind the star” con Benicio Del Toro, nasce da un insight comune in tutto il mondo: siamo tutti interessati a quelle storie che si nascondono dietro personaggi famosi o celebri brand. … More Credentials Traditions The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A… More The Dilemma For a true fan, watching Champions League matches with a group of friends is an essential tradition. It is their presence that makes each match unique. To launch the promotional campaign, Publicis Italia created and implemented a huge live stunt… More Credentials – Family The new Heineken® global campaign “There is more behind the star” with Benicio Del Toro, stems from a common insight all over the world: we are all interested in those stories that hide behind famous people or famous brands. The… More There’s more behind the star Famous The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A… More There’s more behind the star Family Secret The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A… More There’s more behind the star Three Ingredients The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A… More Moderate Drinkers Wanted – The Hero Karaoke This is the karaoke version of the “Moderate Drinkers Wanted” campaign. The third global campaign (the fifth in Italy), also created by Publicis Italia for Heineken® on the subject of responsible drinking, continues the company's commitment to make moderate drinking… More Moderate Drinkers Wanted The Hero ”Moderate Drinkers Wanted” is the third campaign in the world (the 5th in Italy), also created by Publicis Italia, on the subject of responsible drinking promoted by Heineken®, continuing the company's commitment to make moderate drinking “aspirational”. This new campaign… More Ode to openness “Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even… More The Chorus As a world sponsor of music events, Heineken, thanks to Publicis Italia, wants to show its fans that it understands what makes live music so special. The enjoyment of being at concerts comes not only from the music but also from… More The Patagonia Quest What would you be prepared to do in order to get a beer? And what if we were to ask Ed Stafford, the crazy explorer and survivor who is used to attempting the most amazing feats? You would begin a… More The Live Tube In a country that has many football talk shows, a UCL match could not end at the 90th minute. Therefore, thanks to an idea by Publicis Italia, Heineken created The Heineken Lounge: an amazing post-match event, never seen before. From… More The Candidate Initially it was an internal communication project, but Publicis Italia immediately turned it into a brand activation, which saw 5,000,000 views on the Web in just the first two months on air, making it the second most talked about AD of… More The Sub Living Room Heineken and Publicis Italia set the Guinness World Record with the pinball machine of THE SUB, making history as the “largest pinball machine in the world”. At Milan Design Week 2014, the Pinball Machine of THE SUB amazed and amused… More Why not? Why not man Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY… More The Real Master Of Intuition È possibile leggere in anticipo l’esito di un match? In Italia, i tifosi di calcio si reputano in grado di prevedere azioni e strategie di ogni partita? Per dimostrare che non è così, Heineken, con la creatività e la produzione… More Why Not? – Why not woman Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY… More Mini Moment Heineken presents not only the first beer in a 15cl bottle but also an innovative format created to satisfy and encourage new moments of consumption, made possible due to the small size of the bottle. With a “mini” version beer, it is even easier to enjoy… More Galaxies The global “Galaxies” campaign is a fantastic journey through spectacular universes created by every single particle of the product. The journey symbolises the “opening” that Heineken offers, where one world opens up to another, in a continuous and spectacular way, and ends… More Alive Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be… More The Wall of Opportunities Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be… More Dance More Drink Slow In a powerful and impressive way, “Dance More, Drink Slow” conveys an important message to night people, which encourages responsible drinking and makes drinking without excess look cool and aspirational. The campaign was the result of “The Experiment”, a short video… More The Sunrise Per parlare di moderazione ad un target che associa gli eccessi al divertimento, Heineken ha fatto leva su un consumer insight rilevante per il target: "Spesso le migliori opportunità le cogli quando ti avvicini alla fine della notte”. Da qui… More Reach the sunrise To talk about moderation to a target group that associates excesses with fun, Heineken focused on consumer insight regarding the target group: “Very often, the best opportunities come towards the end of the night”. This led to the signature campaign line… More Copyright ©2021 C.F. e P. IVA 08518080158 COOKIES We use cookies, including third-party cookies, for functional reasons and for statistical analysis. For further information, please click here. COOKIES SETTINGS ACCEPT COOKIES