Home Disclaimer About Groth & Co Contact us today Mission & Vision Our offices Our founder Commitments & CSR News Events Press Career Warninglist of false registers/invoices Our workflow Cases Employees Client login Language Menu + Contact us Home Disclaimer About Groth & Co Contact us today Mission & Vision Our offices Our founder Commitments & CSR News Events Press Career Warninglist of false registers/invoices Our workflow Cases Employees Contact us Client login Language IPR Control - a tool to simplify your day-to-day work with your IP-portfolio IPR Control IPR Documents - an overview of documents for your day-to-day work with your IP-portfolio IPR Documents Choose language English Svenska Čestina Deutsch Español Français Português Suomi العربية हिन्दी 中文 日本語 한국어 Scroll Down Increase your company value with IP We provide strategic advice regarding patents, trademarks and other intellectual property Contact us today Scroll Up Scroll Down About Groth & Co Groth & Growth. Our Company Business Skills Global Know-how Groth & Co has been creating and optimizing intellectual property since 1869 which makes us Scandinavia's oldest company in the industry. Back then we were a patent agency. Today we ... Read more With our experience and expertise combined with our business skills, we integrate intellectual property as a natural part of our clients’ business. Read more Thanks to the great diversity of our staff, we are able to offer advice in 16 languages. Our international employees contribute to bridging cultural differences in our international business. We work ... Read more Subscribe to our newsletter OK Follow us on LinkedIn for IP news and future events! Scroll Up Scroll Down News Outlook & Insight. Prev Stockholm Feb 2017 Welcome Edvard! Edvard Henriksson is a consultant and specialized in trademark law. He works ... Read more Sweden Feb 2017 Tier 1 in international ranking Groth & Co i yet again ranked in the highest rank, Tier ... Read more EU Feb 2017 New search system for design rights within the EU News from our Alicante office: The European Union Intellectual Property Office, EUIPO, ... Read more Stockholm Feb 2017 Attorney at Law Karin Crafoord to Groth & Co We would like to welcome the Attorney at Law, Karin Crafoord, to ... Read more Worldwide Feb 2017 Gold Tier in World Trademark Review The well-renowned trade journal World Trademark Review conducts an annual ranking of ... Read more Next All news Scroll Up Scroll Down Events Meetings & Inspiration. Prev Stockholm 23 Mar 2017 Practical Intellectual Property Disputes Read more Barcelona 20 May 2017 INTA Annual Meeting Read more Washington D.C. 04 Jun 2017 Mathias Loqvist speaks on European ... Read more Budapest 28 Jun 2017 ECTA Annual Conference Read more Prague 19 Sep 2017 MARQUES Annual Conference Read more Next All events Scroll Up Scroll Down Cases Challenges & Results. Prev Naming, Protection and Design of a new brand name Background Under the service name Brand Entity, we, Groth & Co, have ... Read more IP Due Diligence in connection with an acquisition Background A large investment company was interested in buying a Swedish engineering ... Read more Design litigation reaches the Supreme Court Background Our client, the Swedish metalsmith Bengt Wulf, designed a chimney cap ... Read more Portfolio Refinement for a cost-effective management of trademarks SKF is a leading multinational technology company. Most famous for its bearings ... Read more Valuation of an IP portfolio By applying qualitative and quantitative methods, we investigated about a dozen value ... Read more Next All cases Scroll Up Scroll Down Our employees Team players & Experts. Prev Lena L Fredriksson lena.fredriksson@groth.eu Christian Hafner christian.hafner@groth.eu Camilla Hamrin camilla.hamrin@groth.eu Artur Emtedal artur.emtedal@groth.eu Mats Lundberg mats.lundberg@groth.eu Gunnel Nilsson gunnel.nilsson@groth.eu Viktor Backemar viktor.backemar@groth.eu Karin Crafoord karin.crafoord@groth.eu Nabil Sebaa nabil.sebaa@groth.eu Kristina Wiman kristina.wiman@groth.eu Niklas Sandell niklas.sandell@groth.eu Ulf Kärn ulf.karn@groth.eu Per-Erik Hasselberg Åsa Thulin asa.thulin@groth.eu Gunnar Sundkvist gunnar.sundkvist@groth.eu Karin Johansson karin.johansson@groth.eu Liselott Wiss liselott.wiss@groth.eu Annelie Persson annelie.persson@groth.eu Magnus Henning magnus.henning@groth.eu Helena Perneborg helena.perneborg@groth.eu Inger Eklund inger.eklund@groth.eu Ruth Almaraz Palmero ruth.almaraz-palmero@groth.eu Lisa Rohan lisa.rohan@groth.eu Leif Karlsson info@groth.eu Mathias Loqvist mathias.loqvist@groth.eu Monica Hörnell monica.hornell@groth.eu Agustin Almaraz agustin.almaraz@groth.eu Hao Li hao.li@groth.eu Anette Svensson anette.svensson@groth.eu Stefan Cahling stefan.cahling@groth.eu Molly Baxi molly.baxi@groth.eu Yuko Matsuzawa yuko.matsuzawa@groth.eu Claes Westerlund claes.westerlund@groth.eu Anja Persson anja.persson@groth.eu Youngmi Chung youngmi.chung@groth.eu Kerstin Lagercrantz kerstin.lagercrantz@groth.eu Malena Lofte malena.lofte@groth.eu Eva Lagergren eva.lagergren@groth.eu Edvard Henriksson edvard.henriksson@groth.eu Johan Sjöbeck johan.sjobeck@groth.eu Theresia Dimitriou theresia.dimitriou@groth.eu Vanessa Bélec vanessa.belec@groth.eu Alessandra Vianna Kiesel alessandra.kiesel@groth.eu Katri Gewert katri.gewert@groth.eu Carolin Sundkvist carolin.sundkvist@groth.eu Next All employees Scroll Up Scroll Down History Pride & Proficiency. 1869 1876 1878 1879 1879 1884 1892 1892 1892 1898 1900 1907 1915 1935 1941 1954 1961 1975 1984 1986 1991 1995 1995 1996 1997 1998 1999 2000 2001 2005 2008 2010 2011 2012 2013 2016 2016 1869 Groth & Co is founded At Groth & Co we have been working with intellectual property for a very long time. Ever since the year 1869 to be exact. Lorentz Albrecht Theodor Groth founded the company L. A. Groth & Co, together with the engineer Axel H. Weström. This means that we are Scandinavia’s oldest IP Law Firm. 1876 The Otto Engine The four-stroke engine was invented by Nikolaus Otto in 1876, who called it the Otto engine. The engine was revolutionary for its time and is still, today, the dominant engine in cars, propeller-driven aircraft, lawn mowers, mopeds and outboard engines for boats. We, at Groth & Co, filed the patent application for the Otto engine in Sweden. 1878 Separator The separator is a device that separates two immiscible liquids in a rapidly rotating centrifuge. Gustaf de Laval’s construction from 1877 was used extensively on Swedish farms and contributed strongly to Swedish industrialization around 1900. Groth & Co filed the patent application which was approved 1878. 1879 Extra Dynamite Alfred Nobel was a Swedish chemist and engineer who became best known for dynamite and the Nobel Prize. We, at Groth & Co, were the IP law firm that filed Nobel’s patent application for Extra Dynamite in 1879 and today the Power of Attorney still adorns one of the walls in our head office. 1879 The Light Bulb Thomas Alva Edison is often called the father of the light bulb. He invented the first usable light bulb in 1880, based on the existing knowledge on the day. Edison was a prolific inventor and is said to have had over 1,300 patented inventions on his CV. Groth & Co began working with Edison in 1879. 1884 The Swedish Association of Patent Attorneys The Swedish Association of Patent Attorneys, SPOF, was founded in 1884 by John Edberg, among others, who was partner of Groth & Co. 1892 The Adjustable Wrench On 11 May, 1892, the patent application for the adjustable wrench was granted. We at Groth & Co filed it on behalf of Johan Petter Johansson. The adjustable wrench has looked the same for over 100 years now – a wrench with one variable and one fixed jaw. The adjustable wrench dispensed the need for a large number of tools of different sizes. In the latter part of the nineteenth century, this was revolutionary. 1892 The Primus Stove The first soot-free kerosene stove was constructed by Frans W Lindqvist in 1892, named Primus®. The design revolutionized the opportunities to boil water and produce heat and light whilst travelling. Primus stoves were used by Andrée’s expedition when trying to reach the North Pole by balloon in 1897, and by Amundsen’s expedition which succeeded in reaching the South Pole in 1911. 1892 The Diesel Engine The German engineer Rudolf Diesel invented an engine in 1892 that came to bear his surname. The diesel engine is used today mainly where there is a need to provide high power levels at low speeds and they are therefore often used in trucks, buses, boats, and farm machinery. We at Groth & Co filed the patent application in Sweden for the diesel engine. 1898 Jönköping’s Match Factory Jönköping’s match factory was founded in 1857 and reached a leading position in the production of what was the new safety match. The company was acquired by Ivar Kreuger in 1917 when he founded Swedish Tändsticks AB, which later became Swedish Match AB. From 1898 onwards, we handled numerous trademarks for the company. 1900 Stomatol® The Swedish toothpaste Stomatol® was invented in 1885, although at the time it was used for gargling in the treatment of throat diseases. For Stockholmers the toothpaste is perhaps best known for the classic advertising sign that has been in service at Slussen, Stockholm, since 1909. Groth & Co applied for the Stomatol trademark in 1900. 1907 AB J. V. Svenson’s Engine Factory Around 1900, Johan Victor Svenson bought two premises just outside of Stockholm to start a car factory. In 1907 however he began to manufacture kerosene engines instead called Avance®. The engine was a great success and about 3,000 Swedish ships were equipped with the engine. Groth & Co helped to register the Avance® trademark and many others in the years that followed. 1915 Mercédès Mercedes-Benz® is a well-known German car manufacturer that dates back to 1885. The name Mercedes came in to use in 1900 when an Austrian businessman specially ordered 36 cars from what was then the company Daimler-Motoren-Gesellschaft which he then renamed after his daughter Mercedes Jellinek. In 1915 we at Groth & Co helped to register the trademark Mercedes in Sweden. 1935 Maxwell House® In 1892 a coffee brand was introduced in the U.S. and named after the Maxwell House Hotel in Nashville, Tennessee. The coffee was very successful and, until the 1980s, was the best-selling coffee in the U.S. In 1935 Groth & Co helped to register the famous trademark in Sweden. 1941 Milda® Milda® margarine has been on the Swedish market since 1943. It was called Milda because of its mild flavour and it has been Sweden’s best-selling household margarine for decades. Groth & Co registered the trademark in 1941. 1954 Elizabeth Arden® Elizabeth Arden was a businesswoman who built up a global cosmetics company under her own name. Arden is said to have stated that there were only three American trademarks that were known in all corners of the world; Singer® sewing machines, Coca Cola®, and Elizabeth Arden®. Groth & Co helped the latter to become registered in Sweden in 1954. 1961 Individually-wrapped sticking plasters In 1953, the company Cederroth introduced sticking plaster called Salvekvick. It was Europe’s first individually-wrapped sticking plasters, and the wrapping protected it against dirt, dust and bacteria. Groth & Co filed the patent application in 1961. Today, the sticking plasters is called Salvequick® and is still the market leader in many European countries. 1975 ABBA® A pop group was formed in 1970 which became Sweden’s most successful musical export of all time. Based on the initials of its members, they wanted to call the group ABBA – the same name as a famous food company. We at Groth & Co were able to help reaching an agreement and registering the trademark ABBA in 15 of the group’s key markets. As a special ‘thank you’ we were given a signed card from the group. 1984 Europe® Europe® is one of Sweden’s biggest rock bands of all time and has sold over 20 million albums. With hits like ‘The Final Countdown’, ‘Prisoners in Paradise’ and ‘Carrie’, Europe® dominated the rock scene in the 1980s. In 1984 we registered the band’s trademark. 1986 Anti-Retroviral Drug Against AIDS AZT® was the name of the medicine that marked the first breakthrough in the treatment of AIDS. The medicine was the first so-called anti-retroviral drug that reduced the reproduction of the virus. In 1986, we submitted a Swedish trademark application for Glaxo Group Limited. 1991 The Trademark Day™ The Trademark Day™ – Varumärkesdagen® – was launched by Groth & Co in 1991 and is today the largest Nordic meeting place for everyone in the trademark community. Read more about this year’s conference on the Varumärkesdagen website. 1995 The Patent Day™ The Patent Day™ – Patentdagen® – was launched by Groth & Co in 1995 and is today the largest Nordic meeting place for everyone in the patent community. Read more about this year’s conference on the Patentdagen website. 1995 The Signum Award™ The Signum Award™ – Signumpriset® – recognizes and rewards each year the Nordic company that best manages and develops their trademark. We at Groth & Co established the prize in 1995, and since then companies such as Volvo®, Ramlösa®, Bang & Olufsen®, Absolut® and Hästens® have been awarded the prize. Learn more on The Signum Award website. 1996 Establishment in Alicante The European Union Intellectual Property Office, EUIPO, (former OHIM) is located in Alicante. We opened an office here in 1996 in order to best assist our clients in dealing with the authorities and also to quickly obtain the latest case law. 1997 J.Lindeberg After many years in the business, Swedish fashion designer Johan Lindberg started his own fashion label J.Lindeberg® in 1996. The brand became a big international success, thanks to their Scandinavian design and iconic logo. J.Lindeberg has had a significant role in what is internationally known as “the Swedish denim miracle”. We filed the trademark applications for J.Lindeberg in 1997. 1998 Powerformer Powerformer is a high voltage generator developed by ABB which was launched in 1998. The generator can be connected directly to the grid without intermediate transformers. Groth & Co filed nearly a hundred patent applications related to the project between 1996 and 1998. 1999 World Childhood Foundation® World Childhood Foundation® was founded by H.M. Queen Silvia of Sweden. The foundation works for children’s safety worldwide and has a special focus on children in vulnerable environments. Since its start in 1999, Groth & Co has assisted the foundation pro bono with its trademark questions. 2000 First Patent Application of the Millennium At midnight on the eve of the new millennium (when Europe played ‘Final Countdown’ in central Stockholm) our Managing Director Gunnar Sundkvist faxed the millennium’s first patent application to the Swedish Patent and Registration Office (PRV). The application, numbered SE0000001, related to ‘arrangements for the removal of a bottle’s stopper’ in the form of our logotype. 2001 Wave Power The company Seabased AB is run by Professor Mats Leijon and works with obtaining energy from ocean waves. So-called wave power has many advantages in terms of large supplies of energy, low costs and a positive impact on the environment. Since it started in 2001, we have assisted Seabased with the creation of assets in the form of patents. 2005 Establishment in Beijing China is one of the world’s fastest growing economies and a large portion of global production takes place in China. In order to best assist our clients in China and at the same time be able to help Chinese companies in the European market, we chose to open an office in Beijing in 2005. We were the first Swedish IP law firm with representation in China. 2008 Kexchoklad® Kexchoklad® is the best-selling confectionery product in Sweden – and has been so since 1976. Swedes eat 1.74 Kexchoklad® bars a second – crispy wafers in milk chocolate. For decades, the brand was not thought to be registerable, but through extensive argumentation supported by market researches, we at Groth & Co succeeded, despite the objections, to get the trademark registered in 2008. 2010 The Official Wedding Series On 19 June 2010, Crown Princess Victoria of Sweden married her fiancé Daniel Westling, now Prince of Sweden and the Duke of Västergötland. Groth & Co had the honour of filing the trademark application for the logotype that certified all of the official products related to the royal wedding. 2011 In-store Payment by Mobile Phone The Swedish company Seamless Distribution AB has developed the product SEQR® that allows consumers to pay with their cell phone in stores. All that is needed is a sticker with a QR code in the store and an app on the consumer’s phone. The service is currently being used by several prominent Swedish supermarkets. Groth & Co filed the patent application in 2011. 2012 Vertical Greenhouses for Urban Agriculture Plantagon International AB is active in the “urban agriculture” sector and has won several global awards for its innovations in vertical farming. Their vertical greenhouses are located in urban environments and provide freshly-grown crops directly to consumers with minimal negative environmental impact. Since 2012 Plantagon has retained Groth & Co for advice on its IP strategy. 2013 Sweden IP Firm of the Year During a black-tie gala in London on April 17th, Groth & Co was awarded Sweden IP Firm of the Year 2013! The prestigious award is established and presented by the leading industry magazine Managing Intellectual Property (MIP), and it is considered to be the most prominent award in the IP law firm business. 2016 Sweden IP Firm of the Year For the second time, we had the honor to receive industry magazine Managing Intellectual Property’s (MIP) prestigious award Sweden IP Firm of the Year. The last time we won was in 2013. 2016 Project Playground® Project Playground is an organization founded in 2010 by Princess Sofia and Frida Vesterberg. The organization aims to improve children’s and young people’s opportunities in life through organized sports and social activities. Groth & Co has assisted Project Playground pro bono in developing a strategy to protect the trademark PROJECT PLAYGROUND internationally as well as supported in the implementation of the strategy and pursuing the registration processes. Next Next Scroll Up Topp Contact us Countries & Contacts. Stockholm Malmö Alicante Munich Shanghai Beijing Stockholm Headquarter Groth & Co KB Box 6107 SE-102 32 STOCKHOLM Visiting address: Birger Jarlsgatan 57 B SWEDEN Telephone: +46 8 729 91 00 Email: info@groth.eu Fax: +46 8 31 67 67 Show on map Malmö Groth & Co i Malmö HB Box 6153 SE-200 11 MALMÖ SVERIGE Telephone: +46 40 701 55 Email: oresund@groth.eu Fax: +46 40 12 26 11 Show on map Alicante Groth & Co KB Avda. De Aguilera 19-1 B E-03007 ALICANTE SPAIN Telephone: +34 96 592 04 55 Email: info@groth.eu Fax: +34 96 592 05 03 Show on map Munich Groth GmbH Rosenkavalierplatz 4 D-81925 MUNICH GERMANY Telephone: +49 89 982 952 63 Email: info@groth.eu Fax: +49 89 982 952 65 Show on map Shanghai Groth & Co KB 378 WuKang Road, Office 303 200031 SHANGHAI CHINA Telephone: +86 1361 180 4064 Email: info@groth.eu Show on map Beijing Groth & Co Telephone: +86 1 355 271 60 92 Email: hao.li@groth.eu Show on map Contact employees © Groth & CoDisclaimer