By continuing to browse, you consent to the use of cookies on your device. Consult our Cookies Policy. OK OUR BUSINESSOUR WINESWORKING WITH USS&RNEWS CENTRE Follow us RESPONSIBILITYSUSTAINABILITYCOMMUNITY RESPONSIBILITY Pernod Ricard Winemakers educates its customers to ensure the responsible consumption of our wines is an enjoyable, convivial experience. WE ARE COMMITTED TO EDUCATING CONSUMERS ON DRINKING IN MODERATION. As a responsible industry, the world's leading producers have agreed to a new series of actions in five key areas that are designed to strengthen and expand existing efforts to reduce the harmful use of alcohol. We are committed to achieving these commitments by 2017. We recommend our consumers adhere to the drinking guidelines in their respective countries. The five industry commitments Case Study DRINKWISE - HOW TO DRINK PROPERLY We work with social aspect organisations to educate our consumer on moderation. We support DrinkWise in Australia and Cheers! in New Zealand WE ARE DEDICATED TO MARKETING OUR PRODUCTS IN A RESPONSIBLE MANNER. All of our advertising complies with local laws, including the voluntary code The Alcohol Beverages Advertising Code (ABAC) in Australia. In addition we have adopted our own internal Code for Commercial Communications. This code guides all advertising we do around the world Case Study MADE BY CAMPAIGN In 2014 we launched the Made By Campaign for Jacob's Creek including working with Novak Djokovic. This campaign celebrates the people, places and passions behind Jacob's Creek and promotes the brand in a responsible manner. ABAC RESPONSIB'ALL DAY We empower our employees by providing them with information on moderation and responsible drinking practices so they can be ambassadors of responsible consumption in their communities. Case Study RESPONSIB'ALL DAY 18,000 people from Pernod Ricard across the world participate in Responsib'All Day to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering for one day devoted to Creating Change. PERNOD RICARD PRIVACY STATEMENT COOKIES POLICY TERMS OF USE CREDIT REPORTING SITE MAP CONTACT US WEBMAIL Please enjoy our brand responsibly. Pernod Ricard Winemakers encourages a responsible attitude to the consumption of alcohol and actively discourages abuse and inappropriate consumption. © 2016 PERNOD RICARD WINEMAKERS ALL RIGHTS RESERVED Loading…