Government City Services Forms Finance Procurement Education Socorro Tourism Recreation/Tourism Director: James McNeil 575-838-7563 jmcneil@socorronm.gov Rodeo & Sports Complex Facilities Director: Mike Alderete 575-838-7517 malderete@socorronm.gov Website: SocorroNM.org Facebook Page: www.Facebook.com/SocorroNM Office Hours: Monday-Friday 9:00 AM – 5:00 PM Office Address:: Socorro Heritage and Visitors Center 217 Fisher Avenue Socorro, NM 87801 (575) 835-8927 The Tourism Department (hereinafter “Tourism”) is one of the newest additions to the City of Socorro. Established in 2004, Tourism is funded solely by Lodger’s Tax revenues generated by those staying in local hotels, beds and breakfasts, and RV parks. Because Tourism is funded by Lodger’s Tax New Mexico law and City of Socorro ordinance mandate the revenues be used to create awareness of Socorro by advertising, promoting and publicizing the area’s attractions, events, and facilities to draw tourists to the area which bolsters the local economy. Tourism creates awareness of Socorro by advertising and marketing, events, and by the Socorro Heritage and Visitors Center. 1. Advertising and Marketing. Tourism advertises and markets through a variety of means from billboards to print ads to radio ads to brochures and much more. Tourism is a strong believer in the use of social media which currently includes the brand new Visit Socorro website, e-blasts of event posters, and the management of several Facebook pages. Tourism begins at home. The ultimate goal of our social media campaign is to gain a grassroots following whereby members of the community provide Tourism with their posters and event information, which Tourism will then disseminate throughout New Mexico, the United States and the world via e-blasts and Facebook. All roads lead back to the brand new Visit Socorro site which is packed full of useful information. Members of the community will have a beat on all the fun things to do in Socorro, and the information will also filter out to tourists near and far letting them know Socorro is an exciting and interesting place to visit. 2. Events. Tourism hosts many events each year emphasizing the art, music and culture of our area. In addition to these events, every year Tourism offers those hosting other area events the opportunity to apply for Lodger’s Tax funds to help fund events which range from arts and culture to outdoor recreation to science, and much more. Traditionally, over thirty (30) events a year are sponsored by Lodger’s Tax funds. Tourism also helps those who do not receive Lodger’s Tax funds by utilizing social media to advertise their events. 3. Socorro Heritage and Visitors Center. Tourism is housed in the Socorro Heritage and Visitors Center which acts as a Heritage Museum designed to preserve, display, and maintain valuable items of historical significance to the Socorro area. It also acts as a visitors center providing information on Socorro to Tourists. In closing, Tourism is designed to attract visitors to the area through a variety of means which betters the community by increasing revenue to the area and providing entertaining attractions and events. Home Contact Us Links About Socorro Visitor Information PAY UTILITY BILL Upcoming Events Socorro County Juvenile Justice Board Meeting December 2, 2021 7th Annual Socorro Fire Department Matanza December 4, 2021 Luminarias on the Plaza - Art Stroll December 4, 2021 Holiday Electric Light Parade December 4, 2021 City of Socorro Council Meeting December 6, 2021 City of Socorro Police Oversight Commission Meeting December 7, 2021 See All Events 111 School of Mines Road Socorro NM 87801 In support of the Americans with Disabilities Act, a form to request an accessible version of content, as well as our Draft Internet Policy, are available on our accessibility page. CITY OFFICE HOURS: Monday – Friday 8:30am to 4:30pm PHONE: (575) 835-0240 FAX: (575) 838-4027 © 2021, City of Socorro New Mexico | Privacy Policy | Terms of Service