Find your course Menu You are here Why risk matters: Insights for tourism, leisure and hospitality Suffolk Business School Leadership Academy Seminar Series Friday, 26 November 2021, 12:30 to 13:30 Location: Online event The pandemic has altered how many sectors operate and do business, but Covid-19 has particularly impacted tourism, leisure and hospitality businesses. Using exclusive analysis and insight, this session examines how these sectors can bounce back to suit shifting customer needs and future-proof itself. This seminar will start by exploring what risk perceptions are, and why this is so important. Discover the fascinating psychology of risk and how risk influences all our decisions as consumers. An overview of key research will provide insight for these specific sectors and how to get more people travelling and spending money on leisure and hospitality. Using the cruise sector as an example, the seminar will look at although the sector was arguably well-prepared for the pandemic, cruise companies did not react quick enough or in the right ways – and this provides lessons that can be applied to all businesses. Dr Jennifer Holland is a Lecturer in Tourism at Suffolk Business School, University of Suffolk. In 2019, Jennifer completed her PhD exploring tourist decision-making in ocean cruising. She previously held roles in marketing and sales within the cruise industry before moving into research in 2015. Her research areas are tourism, consumer behaviour, risk and the cruise sector. To book please visit our EventBrite page. University of Suffolk A university for a changing world Page last modified: 19 November 2021 Page created: 19 November 2021 Follow us Studying Our courses Undergraduate study Postgraduate study Learning Services and Library Updates What's on News Open events For Students Enquirers Applicants Current students Partner students About the University Accessibility Statement Transparency Data Our Policies How our site uses cookies Disclaimer For Business Online Shop Venue hire Services for business Apprenticeships Contact Switchboard: +44 (0) 1473 338000 Courses: +44 (0) 1473 338833 Find us Download / Order a Prospectus For Staff MySuffolk login Website Editor login Vacancies ©University of Suffolk All rights reserved We use cookies to improve your website experience. By using our website you are agreeing to our policy. You can change your cookie settings in your browser. OK See our policy