News Scroll to top Y&R Main menu Work Ideas About Who We Are To be our clients' most important partner, we begin with a mission... Global Boutique Strong local agencies resonate globally. People Global Leadership News Latest News from Around the World Culture Our values define us. Our passion drives us. Y&R Covers Y&R Social BAV BrandAsset® Valuator Sparkplug Y&R’s Innovation Incubator Locations Careers The Y&R Difference At Y&R, people come first. In fact, they are everything. Career Search Z Academy Building Tomorrow’s Talent, Today. Contact Us Search Enter your keywords Our Story Read more Y&R History: A Look at the Early Years...and Beyond It was the Roaring Twenties; an age characterized by its music and media. The first commercial radio stations in the U.S. went on-air, the first talkies were seen and heard. But the biggest game changer in the media industry of the decade – and, arguably, the century? The opening of Young & Rubicam Advertising. Y&R was founded in Philadelphia in 1923 by John Orr Young and Raymond Rubicam – a dynamic duo who had been working together for four years at NW Ayer, one of the largest advertising agencies at the time. (But no longer around today.) Young was a 37-year old account executive. Rubicam was 30-year old copywriter who'd already made quite a name for himself as the writer of such lines as "The instrument of the immortals" for Steinway pianos, "The Priceless Ingredient" for Squibb, and "No Rolls Royce has ever worn out" for Rolls. It was the beginning of firsts. It was the first time in advertising history that a creative person had founded an agency. The fledgling agency's first job was to do a brochure for the "Quick Tipper", a device for making shoelaces at home. In later years, Rubicam delighted in telling people that Y&R, literally, started on a shoestring. But before the year was out, Young & Rubicam was awarded a much more challenging assignment, Postum, bringing in what for those days was an immense budget - $800,000. Postum, a coffee substitute made from wheat, was free of caffeine, but many people found that it was also free of taste, so sales were in a steep decline. Rubicam rose to the challenge with a series of gut-wrenching ads with headlines such as "Why men crack" that dramatized the dangers of drinking coffee. Postum sales turned around and took off. In 1926, Postum bought the Jell-O Company and offered Jell-O to Y&R on the condition that the agency moved to New York, which it did. For the first few months, Y&R was quartered in the Postum building, but the company soon moved into its own offices at 285 Madison Avenue – the agency’s home for the next 87 years – and “Madison Avenue” was born. As the first "creative" agency, Y&R became a mecca for talented creative people. Throughout the 1920s, Y&R's ads were notable for the excellence of their copy. And it was a war of words, as in most advertising of the period, illustrations were non-existent or unimportant. In 1932, Rubicam again led the industry in hiring Dr. George Gallup, a professor at Northwestern University, to start the first agency Research department. Gallup developed ways to reliably measure the size of radio audiences in addition to the techniques for measuring advertising readership that are still in use today. In his book The Mirrormakers, Stephen Fox wrote: "The addition of Gallup made Y&R unique in the business, an agency with a reputation for sharp, original copy plus professional, usable research: advertising as both art and science." Young & Rubicam began to resemble everything that #advertisingis, especially with the agency’s media innovations beginning in the ‘30s. Ads placed by Y&R during this decade helped give birth to FORTUNE and LIFE magazines. Y&R rose to the occasion again as a pioneer in the production of radio and later, television shows. Fred Allen, Jack Benny, and Arthur Godfrey are just three of the performers whose shows were sponsored by Y&R clients and produced by Y&R – making Y&R’s decision to head to Hollywood in 1936 as its first West Coast office an industry game-changer. The ‘30s were a period of major growth, and even the tense international affairs of the next decade could not slow Y&R down. In fact, despite the war, Y&R opened an office in London as the first office outside of North America in 1943. In 1942, Col. Tom Lewis and a group of other Y&R people in uniform created the Army Forces Radio Network. Just a year later, Chet LaRoche, who had become president of the agency, helped to found and administer the War advertising Council, which rallied the public during World War II. In 1945, with the help of another Y&R employee, the War Advertising Council evolved into the Advertising Council, to organize the creative and placement of pro bono advertising for a variety of worthy causes. Y&R Global CEO David Sable sits on their Board today. Starting in the '50s, Y&R embraced the new medium of television, and another series of firsts followed. In 1957, Y&R was behind a Gibbs S.R. Toothpaste advert that was the first ever TV commercial to run in Britain. Just a year later, as the first agency to organize sponsorship of daytime serial drama on TV, Y&R gave birth to what are now referred to as “Soap Operas” because of their originating sponsors. Many Y&R commercials from the early years of TVCs are now considered classics: from Mike Nichols and Elaine May for General Electric refrigerators, "When there's no man around," marking Y&R as one of the first agencies to use actors rather than announcers in TVCs; to many iconic firsts for the JELL-O brand, including Jack Benny and Bill Cosby’s endorsements and “Maine” – the first JELL-O ad to ever run in color. In the '70s, Y&R set itself a new goal: “To be the best in every field of commercial communication.” And “The Whole Egg” was hatched – Y&R’s pioneering approach to integrated marketing. Also during the decade, Y&R planted its feet on five continents — launching operations in key markets such as Frankfurt, San Juan, Caracas, France, Belgium, the Netherlands, Dominican Republic and Johannesburg. By the 1980s, Y&R was again leading the pack; this time merging the best of the East and West. It all started when Y&R formed a joint venture with Dentsu of Japan, giving clients the unique capabilities of to both Eastern and Western cultures. In 1986, we were the first Western agency in China, breaking ground in Beijing, and since adding two other offices in China - Shanghai and Guangzhou. And yet another first just three years later, we opened an office in Moscow, marking the first joint venture between an American and a Soviet advertising agency. Since then, we've added offices all across Central and Eastern Europe. Y&R greeted the ‘90s with continued global growth. Embracing the incoming digital era just as we had with advances in broadcast and globalization, Y&R took another leap ahead with the launch of the first website for a client (USPS – 1990) and also the first cybercast (Molson Ice – 1995) and won a Gold Award for the our participation in the first interactive TV with TimeWarner. In 1994, Y&R launched BrandAsset Valuator (BAV) — the world’s largest global database of consumer perceptions of brands, a brand management tool that is both diagnostic and prescriptive. Today, BAV contains over 75 metrics on 40,000 brands in 50 countries. In this early part of the 21st century, Y&R continues being one of the largest and most iconic agencies. In 2000, we presaged the industry’s new agency model with Y&R 2.0, designed to be a nimble, cross-channel, creative boutique. We were the first agency to use wireless text messaging integrated into a TV show, American Idol. We became part of WPP in 2001 and since then, have brought VML, the fastest growing digital agency and iconmobile, one of the world’s premier mobile marketing companies into the Y&R family. Y&R remains committed to innovation, most recently with the advent of our Spark Plug program. The Spark Plug program, an innovation incubator, began in New York, when the agency offered office space to a handful of startups whose technology and thinking would be relevant to clients’ brands. In exchange for the space, Y&R receives complete access to the startups’ thinking, innovation and projects. In just a year after its ignition, Spark Plug hubs have already expanded to our offices in California, Chicago, Mexico City, Paris, Singapore, Tel Aviv, Kansas City, Sao Paulo and London. We have also just left our Madison Avenue offices for state-of-the art space at 3 Columbus Circle, establishing what David Sable has dubbed, “Madison Avenue West,” believing that Madison Avenue is a state of mind, not state of place. In addition to being ranked the #3 agency in the US by Advertising Age this year, Y&R swept the digital and mobile category award at Cannes 2012 with our Mobile Medic campaign and received the honor of two Y&R ads named as TED’s “Top Ten Ads Worth Spreading” in 2013. The Gunn Report ranked Y&R as the #5 Global Creative Network this year. Y&R continues to expand, to build on its robust offering and, of course, to Resist the Usual. Raymond Rubicam often said: “Every generation of Y&R will have to reinvent itself for its own time.” And we are. We continue to take that to heart as we celebrate our 90th Birthday engaging the world in a conversation about advertising, using #Advertisingis. Tweets were posted to a mosaic created by Y&R Spark Plug company, Hyperactivate. We’re gearing up for the next 90 years. Close Printer Friendly Download PDF Y&R Names Ramzy Abou-Ezzeddine Chief Executive Officer of the Middle East and North Africa Region September 8, 2015 - Y&R Global CEO David Sable announced today that he is naming Ramzy Abou-Ezzeddine the CEO of Y&R in the Middle East and North Africa (MENA). Ramzy will oversee all of Y&R’s operations in the region, which includes the Intermarkets, Classic Partnership and Labstore agencies. “The Middle East is an important part of our global network and corporate strategy. We have enormous strengths there already, including a deep bench of talent that consistently produces great work for our clients. Ramzy’s appointment signals our continued commitment and focus on the region.” said Sable. “He has deep insight into the region’s markets, a proven track record, and a strong passion for our business and our brands. We see tremendous opportunity with him in place there going forward,” he continued. Abou-Ezzeddine spent the last 23 years in marketing communications positions across the Middle East and North Africa. He was most recently the Group Head of Marketing & Communication for Bank Audi s.a.l, the largest banking institution in Lebanon and one of the fastest-growing in the MENA region. There, he was responsible for communications across disciplines and geographies to help create a strong regional brand. The bulk of his career, however, has been at Leo Burnett, where he spent 13 years, and held leadership roles in Saudi Arabia, Cairo and Dubai, gaining recognition for creating strategic brand platforms for international and global brands and, not unrelated, his ability to drive agency growth. “I am delighted to join the global Y&R network, which is such an iconic agency,” said Abou-Ezzeddine. “I have spent the past eight years on the client side and nearly twice that on the agency side. I am looking forward to putting together all my experience on behalf of our clients — helping our clients and the agency live up to their potential in the region,” he added. Abou-Ezzeddine was voted “Marketer of the Year 2011” at the GEMAS Effie Mena Awards, the regional marketing effectiveness awards for the Effies. WPP’s Roy Haddad commented: “Ramzy is an ideal choice for Y&R’s next generation of leadership in the Middle East and North Africa. He’s an industry veteran, expert brand-builder and, equally important, everyone — clients and Y&R staff alike — will find him a focused leader and great team player.” Read more Close Y&R Names Ramzy Abou-Ezzeddine Chief Executive Officer of the Middle East and North Africa Region September 8, 2015 - Y&R Global CEO David Sable announced today that he is naming Ramzy Abou-Ezzeddine the CEO of Y&R in the Middle East and North Africa (MENA). Ramzy will oversee all of Y&R’s operations in the region, which includes the Intermarkets, Classic Partnership and Labstore agencies. “The Middle East is an important part of our global network and corporate strategy. We have enormous strengths there already, including a deep bench of talent that consistently produces great work for our clients. Ramzy’s appointment signals our continued commitment and focus on the region.” said Sable. “He has deep insight into the region’s markets, a proven track record, and a strong passion for our business and our brands. We see tremendous opportunity with him in place there going forward,” he continued. Abou-Ezzeddine spent the last 23 years in marketing communications positions across the Middle East and North Africa. He was most recently the Group Head of Marketing & Communication for Bank Audi s.a.l, the largest banking institution in Lebanon and one of the fastest-growing in the MENA region. There, he was responsible for communications across disciplines and geographies to help create a strong regional brand. The bulk of his career, however, has been at Leo Burnett, where he spent 13 years, and held leadership roles in Saudi Arabia, Cairo and Dubai, gaining recognition for creating strategic brand platforms for international and global brands and, not unrelated, his ability to drive agency growth. “I am delighted to join the global Y&R network, which is such an iconic agency,” said Abou-Ezzeddine. “I have spent the past eight years on the client side and nearly twice that on the agency side. I am looking forward to putting together all my experience on behalf of our clients — helping our clients and the agency live up to their potential in the region,” he added. Abou-Ezzeddine was voted “Marketer of the Year 2011” at the GEMAS Effie Mena Awards, the regional marketing effectiveness awards for the Effies. WPP’s Roy Haddad commented: “Ramzy is an ideal choice for Y&R’s next generation of leadership in the Middle East and North Africa. He’s an industry veteran, expert brand-builder and, equally important, everyone — clients and Y&R staff alike — will find him a focused leader and great team player.” Ramzy Abou-Ezzeddine, Middle East, David Sable, people, leadership, north africa, WPP, roy haddad Printer Friendly Download PDF Y&R New Zealand Helps Burger King Launch Global Campaign to Extend an Olive Branch to McDonald’s in Honour of Peace Day August 26, 2015 - Burger King is calling for a ‘burger wars ceasefire’ with their longstanding rival McDonald’s. BK proposes that on Peace Day, 21st September, 2015, the two restaurants set aside their differences and join forces to cook and serve the "McWhopper" - a peace-loving burger that combines all the tastiest ingredients from the McDonald’s Big Mac and the Burger King Whopper. The McWhopper peace proposal was launched on Wednesday morning Eastern Standard Time, with a full-page ‘open letter’ from Burger King to McDonald’s appearing in the New York Times and the Chicago Tribune. The letter extends a friendly, no-strings invitation to McDonald’s to participate in the project, and invites them to visit www.mcwhopper.com to view the full Burger King peace proposal and everything from packaging suggestions to recipe ideas. Peace Day, 21st September, is a United Nations recognised annual day of global unity, successfully advocated by the non-profit organisation Peace One Day. Founded in 1999 by Jeremy Gilley, Peace One Day has the ultimate goal of institutionalising a global day of peace. Burger King is hopeful McDonald’s will accept the offer and collaborate with them to raise awareness and increase engagement with Peace Day, on 21st September, at a pop-up McWhopper restaurant in Atlanta – the halfway point between Burger King’s Miami HQ and McDonald’s HQ in Chicago. In keeping with the global and collaborative spirit of the campaign, Y&R New Zealand has worked with multiple agencies to make the proposal happen – NZ based production companies: Assembly, Fish, Liquid Studios and Resn alongside Burger King and its US & global partners ABPR, Code & Theory, DAVID, Horizon, Rock Orange and Turner Duckworth. Senior Vice President for Global Brand Management at Burger King Corporation, Fernando Machado, says the idea is big, bold and very Burger King; “Y&R NZ brought us this audacious concept back in early 2014 and since then this project has been a true collaboration among several agencies based in different locations and our partners from Peace One Day. It is great to work on something that is good for the brand and has the potential to positively affect society. We all really hope that the collaboration can now extend to McDonald’s. We have the chance to make history together if they say ‘yes’. And if they say ‘no’, at least we raised awareness of Peace Day, which is the ultimate objective of the campaign.” Y&R CEO/CCO Josh Moore says the campaign is the result of perseverance, late nights, and an 18 month collaboration with the global Burger King marketing team. “When we first tabled this idea with Burger King we knew it was a long shot – asking a global icon to take their hero product and blend it with that of their biggest competitor. But we’ve been totally overwhelmed by the enthusiasm and appetite for big thinking and bold ideas at all levels of Burger King. I only hope McDonald’s jump on board and make this a monumental event in the name of Peace Day. Let’s end the beef, with beef.” Says Moore. For more information on Burger King’s "McWhopper" peace proposal visit www.mcwhopper.com and for more information on the objectives of Peace Day visit www.peaceoneday.org Read more Close Y&R New Zealand Helps Burger King Launch Global Campaign to Extend an Olive Branch to McDonald’s in Honour of Peace Day August 26, 2015 - Burger King is calling for a ‘burger wars ceasefire’ with their longstanding rival McDonald’s. BK proposes that on Peace Day, 21st September, 2015, the two restaurants set aside their differences and join forces to cook and serve the "McWhopper" - a peace-loving burger that combines all the tastiest ingredients from the McDonald’s Big Mac and the Burger King Whopper. The McWhopper peace proposal was launched on Wednesday morning Eastern Standard Time, with a full-page ‘open letter’ from Burger King to McDonald’s appearing in the New York Times and the Chicago Tribune. The letter extends a friendly, no-strings invitation to McDonald’s to participate in the project, and invites them to visit www.mcwhopper.com to view the full Burger King peace proposal and everything from packaging suggestions to recipe ideas. Peace Day, 21st September, is a United Nations recognised annual day of global unity, successfully advocated by the non-profit organisation Peace One Day. Founded in 1999 by Jeremy Gilley, Peace One Day has the ultimate goal of institutionalising a global day of peace. Burger King is hopeful McDonald’s will accept the offer and collaborate with them to raise awareness and increase engagement with Peace Day, on 21st September, at a pop-up McWhopper restaurant in Atlanta – the halfway point between Burger King’s Miami HQ and McDonald’s HQ in Chicago. In keeping with the global and collaborative spirit of the campaign, Y&R New Zealand has worked with multiple agencies to make the proposal happen – NZ based production companies: Assembly, Fish, Liquid Studios and Resn alongside Burger King and its US & global partners ABPR, Code & Theory, DAVID, Horizon, Rock Orange and Turner Duckworth. Senior Vice President for Global Brand Management at Burger King Corporation, Fernando Machado, says the idea is big, bold and very Burger King; “Y&R NZ brought us this audacious concept back in early 2014 and since then this project has been a true collaboration among several agencies based in different locations and our partners from Peace One Day. It is great to work on something that is good for the brand and has the potential to positively affect society. We all really hope that the collaboration can now extend to McDonald’s. We have the chance to make history together if they say ‘yes’. And if they say ‘no’, at least we raised awareness of Peace Day, which is the ultimate objective of the campaign.” Y&R CEO/CCO Josh Moore says the campaign is the result of perseverance, late nights, and an 18 month collaboration with the global Burger King marketing team. “When we first tabled this idea with Burger King we knew it was a long shot – asking a global icon to take their hero product and blend it with that of their biggest competitor. But we’ve been totally overwhelmed by the enthusiasm and appetite for big thinking and bold ideas at all levels of Burger King. I only hope McDonald’s jump on board and make this a monumental event in the name of Peace Day. Let’s end the beef, with beef.” Says Moore. For more information on Burger King’s "McWhopper" peace proposal visit www.mcwhopper.com and for more information on the objectives of Peace Day visit www.peaceoneday.org mcdonalds, burger king, new zealand, mcwhopper, peace day, settle the beef, work, Creative, josh moore, yr new zealand Printer Friendly Download PDF Y&R Singapore Continues Winning Streak with TAFEP Pitch Success August 24, 2015 - Y&R Singapore has extended its 7-year partnership with the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) following a pitch. TAFEP, a client since 2009, is part of Y&R Singapore’s impressive government client portfolio which also includes WDA and the massive Ministry of Manpower creative AOR account announced in June 2015. Commenting on the win, Y&R Singapore Managing Director Melvin Kuek commented, “Having handled such major government clients for over a decade, across long-term and newly-awarded clients, I think it’s safe to say that Y&R Singapore’s Group Account Director Kea Sui Hong, Regional Creative Director Bruce Watt and team are the most experienced in this field. TAFEP, MOM and WDA join the likes of Popeye’s and Robinson’s on our ongoing winning streak - we continue to grow not only our client base but agency capabilities and offerings with LabStore and The Local.” At the recent SPH Iink Awards, Y&R Singapore and TAFEP picked up 2 Silver, in both English and Chinese single print ad categories, and creative media Bronze. Read more Close Y&R Singapore Continues Winning Streak with TAFEP Pitch Success August 24, 2015 - Y&R Singapore has extended its 7-year partnership with the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) following a pitch. TAFEP, a client since 2009, is part of Y&R Singapore’s impressive government client portfolio which also includes WDA and the massive Ministry of Manpower creative AOR account announced in June 2015. Commenting on the win, Y&R Singapore Managing Director Melvin Kuek commented, “Having handled such major government clients for over a decade, across long-term and newly-awarded clients, I think it’s safe to say that Y&R Singapore’s Group Account Director Kea Sui Hong, Regional Creative Director Bruce Watt and team are the most experienced in this field. TAFEP, MOM and WDA join the likes of Popeye’s and Robinson’s on our ongoing winning streak - we continue to grow not only our client base but agency capabilities and offerings with LabStore and The Local.” At the recent SPH Iink Awards, Y&R Singapore and TAFEP picked up 2 Silver, in both English and Chinese single print ad categories, and creative media Bronze. Singapore, wins, tafep, lelvin kuek, new business, client, News, best partner Printer Friendly Download PDF AQUA Inspires Indonesia to "Be Water" in Heartwarming New Y&R Campaign August 21, 2015 - Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be ‘just like water’ in the purity and generosity of their deeds. Just named Indonesia’s Most Meaningful Brand and one of Indonesia’s Most Valuable Brands by BrandZ 2015, Danone’s AQUA wanted to live up to those accolades with a meaningful campaign that both engages and inspires Indonesians by championing acts of everyday kindness everywhere. Drawing from long-term tagline "Kebaikan Hidup" (‘The Goodness of Life’ in Bahasa Indonesia) AQUA’s major new brand campaign focusses on real people who are "Bagaikan Air" ("just like water") in that their actions embody water’s symbolic qualities including purity, generosity and transparency. The TV component includes several television commercials (TVCs) – one features hidden camera footage of real people performing genuine acts of kindness such as returning a dropped wallet, offering their seat to a pregnant lady and helping to carry heavy groceries up stairs. Other TVCs, and huge outdoor billboards focus on local heroes from different areas who are doing good for their community. Online, the website http://www.bagaikanair.com features interviews and background stories of the people in the campaign as well as encouraging people to submit their own stories of people whose deeds embody water’s essential traits, as perceived by people in Indonesia. Commenting on the campaign, Febby Intan, AQUA Brand Director, said, “Y&R’s strategic insights showed us the properties that the people of Indonesia associate with water – pure, generous, calm, formless, timeless and transparent. By showcasing these traits in real everyday people, we feel this major new brand campaign will inspire Indonesians to be just like water and celebrate the goodness of life with AQUA.” Y&R Indonesia Group CEO Matthew Collier said, “Yet again we are delivering great creative work driven by strong in-market insight and relevance, and proves that our client partner Danone AQUA’s position as Indonesia’s most meaningful brand and among the country’s most valuable brands is very well-deserved.” Read more Close AQUA Inspires Indonesia to "Be Water" in Heartwarming New Y&R Campaign August 21, 2015 - Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be ‘just like water’ in the purity and generosity of their deeds. Just named Indonesia’s Most Meaningful Brand and one of Indonesia’s Most Valuable Brands by BrandZ 2015, Danone’s AQUA wanted to live up to those accolades with a meaningful campaign that both engages and inspires Indonesians by championing acts of everyday kindness everywhere. Drawing from long-term tagline "Kebaikan Hidup" (‘The Goodness of Life’ in Bahasa Indonesia) AQUA’s major new brand campaign focusses on real people who are "Bagaikan Air" ("just like water") in that their actions embody water’s symbolic qualities including purity, generosity and transparency. The TV component includes several television commercials (TVCs) – one features hidden camera footage of real people performing genuine acts of kindness such as returning a dropped wallet, offering their seat to a pregnant lady and helping to carry heavy groceries up stairs. Other TVCs, and huge outdoor billboards focus on local heroes from different areas who are doing good for their community. Online, the website http://www.bagaikanair.com features interviews and background stories of the people in the campaign as well as encouraging people to submit their own stories of people whose deeds embody water’s essential traits, as perceived by people in Indonesia. Commenting on the campaign, Febby Intan, AQUA Brand Director, said, “Y&R’s strategic insights showed us the properties that the people of Indonesia associate with water – pure, generous, calm, formless, timeless and transparent. By showcasing these traits in real everyday people, we feel this major new brand campaign will inspire Indonesians to be just like water and celebrate the goodness of life with AQUA.” Y&R Indonesia Group CEO Matthew Collier said, “Yet again we are delivering great creative work driven by strong in-market insight and relevance, and proves that our client partner Danone AQUA’s position as Indonesia’s most meaningful brand and among the country’s most valuable brands is very well-deserved.” Indonesia, work, AQUA, matthew collier, new work, tv, ad, Danone, brandz Printer Friendly Download PDF Y&R Names Andrew Dimitriou President of Y&R Europe July 22, 2015 - Y&R Global CEO David Sable announced today that Andrew Dimitriou, a 16-year Y&R veteran, with experience working across four continents in the network, has been named President of Y&R Europe. Andrew will work closely with the leaders in the region to evolve and help grow Y&R’s European offering, in order to serve Y&R’s clients across markets and through Y&R’s unique expertise across all Y&R companies, including Y&R Advertising, Labstore and VML. Most recently, Andrew has been based in Paris, serving as the European lead for WPP’s Red Fuse, where he led the efforts for Colgate-Palmolive across all their brands in 33 European markets. Prior to that, he was the Global Managing Director on Hills Pet Nutrition, which involved VML in Kansas City, Y&R Prague, Y&R Tokyo and Y&R Sydney. “Andrew is a true globalist and a thoughtful integrated marketer, no doubt because he is a creative and entrepreneurial thinker. He has shown his passion and commitment — for the business, for our clients and the agency — since his early days in new business here. He is the ideal person to take our European network forward. “Over the past few years, our focus in Europe has been on deepening and strengthening our position in local markets, which has resulted in a new vitality and momentum market to market. This is the right time for Andrew to come in and leverage both our network’s individual and collective strengths.” “I’m so pleased to take on this new role, ” said Dimitriou. “We have strong leadership across the region, as well as real depth and diversity of expertise and experience, all of of which is adding up to some great, effective work. I am looking forward to building on the momentum that we are feeling across the region.” Andrew began his Y&R career in Account Management, eventually moving to New Business Development at Y&R New York. He has worked on a broad range of categories, including technology, telecommunications, finance, pharmaceutical, and beer and on blue chip companies like Xerox, and Merck. He also served as Client Services Director in Latin America. Andrew is a native of Sydney, Australia and speaks English, Greek and Spanish and is conversant in French. Read more Close Y&R Names Andrew Dimitriou President of Y&R Europe July 22, 2015 - Y&R Global CEO David Sable announced today that Andrew Dimitriou, a 16-year Y&R veteran, with experience working across four continents in the network, has been named President of Y&R Europe. Andrew will work closely with the leaders in the region to evolve and help grow Y&R’s European offering, in order to serve Y&R’s clients across markets and through Y&R’s unique expertise across all Y&R companies, including Y&R Advertising, Labstore and VML. Most recently, Andrew has been based in Paris, serving as the European lead for WPP’s Red Fuse, where he led the efforts for Colgate-Palmolive across all their brands in 33 European markets. Prior to that, he was the Global Managing Director on Hills Pet Nutrition, which involved VML in Kansas City, Y&R Prague, Y&R Tokyo and Y&R Sydney. “Andrew is a true globalist and a thoughtful integrated marketer, no doubt because he is a creative and entrepreneurial thinker. He has shown his passion and commitment — for the business, for our clients and the agency — since his early days in new business here. He is the ideal person to take our European network forward. “Over the past few years, our focus in Europe has been on deepening and strengthening our position in local markets, which has resulted in a new vitality and momentum market to market. This is the right time for Andrew to come in and leverage both our network’s individual and collective strengths.” “I’m so pleased to take on this new role, ” said Dimitriou. “We have strong leadership across the region, as well as real depth and diversity of expertise and experience, all of of which is adding up to some great, effective work. I am looking forward to building on the momentum that we are feeling across the region.” Andrew began his Y&R career in Account Management, eventually moving to New Business Development at Y&R New York. He has worked on a broad range of categories, including technology, telecommunications, finance, pharmaceutical, and beer and on blue chip companies like Xerox, and Merck. He also served as Client Services Director in Latin America. Andrew is a native of Sydney, Australia and speaks English, Greek and Spanish and is conversant in French. andrew dimitriou, David Sable, Europe, labstore, people, Colgate Printer Friendly Download PDF Alistair Duff Joins Y&R South Africa as Head Of Strategy July 15, 2015 - Y&R South Africa is thrilled to have renowned ad-man, Alistair Duff join the team as Head of Strategy, responsible for agency clients nationally. Alistair is a seasoned advertising man with 20 years experience, most of which has been at planning director level. He has built up his career at renowned agencies such as TBWA\Hunt\Lascaris, DraftFCB, Ogilvy, McCann, Jupiter and DDB, and worked across all types of accounts, markets, and consumer segments. Over the years, Alistair has worked on more than 50 successful pitches and serviced brands such as South African Breweries (SAB), Edcon, General Motors, The Human Rights Commission, Nike, Tiger and others. Andrew Welch, CEO of Y&R SA commented on Alistair’s appointment saying, “Powerful insights lead to creatively effective ideas, and effectiveness is why we are in this business. Alistair is inherently inquisitive, smart and ambitious and this blend of character has afforded him great recognition through prestigious industry awards. Alistair was awarded an Apex (a major South African advertising effectiveness award) Gold for strategic excellence on United Retail and received a Citation from this client for highly effective brand building. He was the first external supplier to be recognized. Other awards include numerous client-nominated PMR Awards for strategic excellence, three of which are Diamond – the highest award possible. Financial Mail, prestigious local financial magazine, awarded Alistair the ‘Big Idea’ award for the launch and maintenance of Smart – Daimler Chrysler. And Alistair planned on campaigns that garnered many creative awards from Cannes to South Africa’s Loeries Grand Prix Winners. Read more Close Alistair Duff Joins Y&R South Africa as Head Of Strategy July 15, 2015 - Y&R South Africa is thrilled to have renowned ad-man, Alistair Duff join the team as Head of Strategy, responsible for agency clients nationally. Alistair is a seasoned advertising man with 20 years experience, most of which has been at planning director level. He has built up his career at renowned agencies such as TBWA\Hunt\Lascaris, DraftFCB, Ogilvy, McCann, Jupiter and DDB, and worked across all types of accounts, markets, and consumer segments. Over the years, Alistair has worked on more than 50 successful pitches and serviced brands such as South African Breweries (SAB), Edcon, General Motors, The Human Rights Commission, Nike, Tiger and others. Andrew Welch, CEO of Y&R SA commented on Alistair’s appointment saying, “Powerful insights lead to creatively effective ideas, and effectiveness is why we are in this business. Alistair is inherently inquisitive, smart and ambitious and this blend of character has afforded him great recognition through prestigious industry awards. Alistair was awarded an Apex (a major South African advertising effectiveness award) Gold for strategic excellence on United Retail and received a Citation from this client for highly effective brand building. He was the first external supplier to be recognized. Other awards include numerous client-nominated PMR Awards for strategic excellence, three of which are Diamond – the highest award possible. Financial Mail, prestigious local financial magazine, awarded Alistair the ‘Big Idea’ award for the launch and maintenance of Smart – Daimler Chrysler. And Alistair planned on campaigns that garnered many creative awards from Cannes to South Africa’s Loeries Grand Prix Winners. alistair duff, yr, young rubicam, people, strategy, head of strategy, Andrew Welch Printer Friendly Download PDF Three Out of Three for Labstore South Africa July 7, 2015 - Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently won a highly coveted trio of brands in the General Mills stable. Work on the accounts for Häagen-Dazs ice cream, Old El Paso authentic Mexican meal solutions, and Nature Valley original granola bars will commence immediately, and includes TTL services with a specific focus on shopper retail and trade solutions. According to Asheen Dayal, Senior Marketing Manager of General Mills, Labstore South Africa was the standout agency during the three-way pitch effort. “Their ability to understand the brands and to arrive at shopper solutions based on solid strategic insights was quite remarkable. We are also pleased that the agency enjoys massive support from an extensive global network.” “We love these brands as consumers, so it’s amazing to work on them in our capacity as shopper marketing specialists,” commented Carolyn White, Managing Director of Labstore South Africa. “Each of the brands are distinguished and esteemed in their respective categories, and each will pose a set of different shopper challenges. We can’t wait to sink our teeth into the work,” she adds. Read more Close Three Out of Three for Labstore South Africa July 7, 2015 - Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently won a highly coveted trio of brands in the General Mills stable. Work on the accounts for Häagen-Dazs ice cream, Old El Paso authentic Mexican meal solutions, and Nature Valley original granola bars will commence immediately, and includes TTL services with a specific focus on shopper retail and trade solutions. According to Asheen Dayal, Senior Marketing Manager of General Mills, Labstore South Africa was the standout agency during the three-way pitch effort. “Their ability to understand the brands and to arrive at shopper solutions based on solid strategic insights was quite remarkable. We are also pleased that the agency enjoys massive support from an extensive global network.” “We love these brands as consumers, so it’s amazing to work on them in our capacity as shopper marketing specialists,” commented Carolyn White, Managing Director of Labstore South Africa. “Each of the brands are distinguished and esteemed in their respective categories, and each will pose a set of different shopper challenges. We can’t wait to sink our teeth into the work,” she adds. labstore, South Africa, retail, wins, yr, youngrubicam, Africa, carolyn white, general mills, haagen dazs, old el paso, nature valley Printer Friendly Download PDF Y&R Achieves its Best Performance Ever at the 2015 Cannes Lions, Winning 89 Lions Across More Offices than any other Global Agency Network July 1, 2015 - Y&R closed out the Cannes Lions Festival of Creativity with its best performance to date winning 89 Lions, a 35% increase over its previous agency record 2014 win count of 66 Lions. For the second year in a row, Y&R had more offices contributing wins than any of the other top winning global agency networks, with 30 offices taking home Lions across every single region. Y&R, which was the fourth most-awarded network, finished the festival with one Grand Prix, 10 Gold, 25 Silver and 52 Bronze Lions, as well as one Chimera. Y&R has more than doubled its number of Lions since 2011, when it took home 44. In each of the years since, the agency has increased its number of wins incrementally, as well as the number of offices entering the competition. A few of the 2015 Cannes Lions highlights include: Y&R Team Red Istanbul won its first ever Grand Prix, in the Media category, for its “Red Light” campaign for a Vodafone app. The win was also the first Grand Prix for Turkey. Y&R Nairobi took home a Bronze Lion in Press for “Stories from the Congo,” a first win for the country of Kenya. Bravo/Y&R Miami, Red Fuse LatAm and Prague, VML Mexico, Y&R Turkey, Y&R/NMNI Serbia, Y&R Budapest and Iconmobile also all secured their first Cannes Lions. Y&R Shanghai won 7 Lions, including a Gold in Media for Xiao Zhu air purifiers, with the “Breathe Again” campaign. Y&R Latin America had a strong showing, with Prolam Y&R (Chile) and Y&R Sao Paolo (Brazil) each taking home 8 Lions, including 4 Golds, 5 Silvers, and 7 Bronzes. Australia’s GPY&R took home 12 Lions – 8 in Melbourne and 4 in Brisbane – including a Gold in Pharma for “Messages from the Front Line” for the Australia Defence Force. In North America, Y&R New York and VML Kansas City, each took home 4 Lions. Y&R New York was recognized for work for Land Rover, and VML for campaigns for Gatorade and Wendy’s. Y&R Moscow won a Gold Lion in the brand new Creative Data category. Y&R/Wunderman Singapore took home a Cannes Chimera for "The Finish Line," a global health and development initiative proposed to the Bill & Melinda Gates Foundation, the sponsors of the Chimera award. “The competition is tougher than ever - with the Cannes Lions receiving a record 40,000-plus entries, and organizations of all types and sizes entering their best ideas – which makes each one of our 89 wins that much more special,” said Y&R Global Chief Creative Officer Tony Granger. “Our work from throughout our global network gets better every year, and we continue to stretch ourselves creatively.” “We are very proud of our wins at Cannes this year, but singularly proud that our wins aren’t from one or two offices, but rather come from 30 offices across our entire global network. Every region is represented,” said David Sable, Global Chief Executive Officer of Y&R. “This is what our global boutique model is all about – strong local offices with deep roots in their marketplace further empowered by the shared global mission, values and resources.” To see Y&R’s 2015 Cannes Lion-awarded work, go to cannes2015.yr.com. Read more Close Y&R Achieves its Best Performance Ever at the 2015 Cannes Lions, Winning 89 Lions Across More Offices than any other Global Agency Network July 1, 2015 - Y&R closed out the Cannes Lions Festival of Creativity with its best performance to date winning 89 Lions, a 35% increase over its previous agency record 2014 win count of 66 Lions. For the second year in a row, Y&R had more offices contributing wins than any of the other top winning global agency networks, with 30 offices taking home Lions across every single region. Y&R, which was the fourth most-awarded network, finished the festival with one Grand Prix, 10 Gold, 25 Silver and 52 Bronze Lions, as well as one Chimera. Y&R has more than doubled its number of Lions since 2011, when it took home 44. In each of the years since, the agency has increased its number of wins incrementally, as well as the number of offices entering the competition. A few of the 2015 Cannes Lions highlights include: Y&R Team Red Istanbul won its first ever Grand Prix, in the Media category, for its “Red Light” campaign for a Vodafone app. The win was also the first Grand Prix for Turkey. Y&R Nairobi took home a Bronze Lion in Press for “Stories from the Congo,” a first win for the country of Kenya. Bravo/Y&R Miami, Red Fuse LatAm and Prague, VML Mexico, Y&R Turkey, Y&R/NMNI Serbia, Y&R Budapest and Iconmobile also all secured their first Cannes Lions. Y&R Shanghai won 7 Lions, including a Gold in Media for Xiao Zhu air purifiers, with the “Breathe Again” campaign. Y&R Latin America had a strong showing, with Prolam Y&R (Chile) and Y&R Sao Paolo (Brazil) each taking home 8 Lions, including 4 Golds, 5 Silvers, and 7 Bronzes. Australia’s GPY&R took home 12 Lions – 8 in Melbourne and 4 in Brisbane – including a Gold in Pharma for “Messages from the Front Line” for the Australia Defence Force. In North America, Y&R New York and VML Kansas City, each took home 4 Lions. Y&R New York was recognized for work for Land Rover, and VML for campaigns for Gatorade and Wendy’s. Y&R Moscow won a Gold Lion in the brand new Creative Data category. Y&R/Wunderman Singapore took home a Cannes Chimera for "The Finish Line," a global health and development initiative proposed to the Bill & Melinda Gates Foundation, the sponsors of the Chimera award. “The competition is tougher than ever - with the Cannes Lions receiving a record 40,000-plus entries, and organizations of all types and sizes entering their best ideas – which makes each one of our 89 wins that much more special,” said Y&R Global Chief Creative Officer Tony Granger. “Our work from throughout our global network gets better every year, and we continue to stretch ourselves creatively.” “We are very proud of our wins at Cannes this year, but singularly proud that our wins aren’t from one or two offices, but rather come from 30 offices across our entire global network. Every region is represented,” said David Sable, Global Chief Executive Officer of Y&R. “This is what our global boutique model is all about – strong local offices with deep roots in their marketplace further empowered by the shared global mission, values and resources.” To see Y&R’s 2015 Cannes Lion-awarded work, go to cannes2015.yr.com. Cannes, cannes lions, yrcannes, David Sable, Tony Granger, vodafone, grand prix, young rubicam Printer Friendly Download PDF Creative Y&R Wins First Cannes Lion for Agency and Kenya June 26, 2015 - Yossi Schwartz, Chairman of Y&R Africa and South Africa, announced today that Creative Y&R won a Bronze Lion in the copywriting category for their X News client at the Cannes Lions Festival of Creativity, the world’s largest, most competitive and prestigious creative show. The win is a first for both Creative Y&R, as well as for Kenya. Prital Patel, Managing Director says “This is really exciting news. Creative Y&R recently joined APA in Kenya and now we’ve won a Bronze Award in Cannes. This is a great achievement, especially since this is the first time we submitted our work into Cannes and are the first agency in Kenya to receive this award.” The award-winning work was for X News, which earned a Bronze Lion for copywriting (campaign) in the same category, as well as three shortlists. In addition, the agency was shortlisted for two campaigns for Travelshoppe Ltd, a local travel agency for its “Visit Madagascar” campaign in the press category. Ben Hunt, Creative Director at Creative Y&R, added “Our worldwide Creative Director. Tony Granger said that with 40,000 entries this year, the chance of winning any Lion is miniscule. And you have a better chance of being struck by lightning twice in your lifetime than winning a Gold Lion at Cannes, the competition is so tough. That makes the achievement all the more special.” Tony Granger, Global Chief Creative Officer of Y&R, stated: “We are so incredibly proud of Creative Y&R for this wonderful first. It has always been our belief that the strongest global agencies have the strongest local agencies, and Creative Y&R is helping us prove that right.” The Y&R Network ended the 2015 Cannes Lions Festival with a record 89 Lions, including a Grand Prix! Creative Y&R announced its affiliation to Young & Rubicam this past year. Previously known as Creative Edge, the agency recently celebrated its 20-year anniversary. Clients include EABL, UDV, Crown Paints Kenya, GSK and Broadway Bakeries Read more Close Creative Y&R Wins First Cannes Lion for Agency and Kenya June 26, 2015 - Yossi Schwartz, Chairman of Y&R Africa and South Africa, announced today that Creative Y&R won a Bronze Lion in the copywriting category for their X News client at the Cannes Lions Festival of Creativity, the world’s largest, most competitive and prestigious creative show. The win is a first for both Creative Y&R, as well as for Kenya. Prital Patel, Managing Director says “This is really exciting news. Creative Y&R recently joined APA in Kenya and now we’ve won a Bronze Award in Cannes. This is a great achievement, especially since this is the first time we submitted our work into Cannes and are the first agency in Kenya to receive this award.” The award-winning work was for X News, which earned a Bronze Lion for copywriting (campaign) in the same category, as well as three shortlists. In addition, the agency was shortlisted for two campaigns for Travelshoppe Ltd, a local travel agency for its “Visit Madagascar” campaign in the press category. Ben Hunt, Creative Director at Creative Y&R, added “Our worldwide Creative Director. Tony Granger said that with 40,000 entries this year, the chance of winning any Lion is miniscule. And you have a better chance of being struck by lightning twice in your lifetime than winning a Gold Lion at Cannes, the competition is so tough. That makes the achievement all the more special.” Tony Granger, Global Chief Creative Officer of Y&R, stated: “We are so incredibly proud of Creative Y&R for this wonderful first. It has always been our belief that the strongest global agencies have the strongest local agencies, and Creative Y&R is helping us prove that right.” The Y&R Network ended the 2015 Cannes Lions Festival with a record 89 Lions, including a Grand Prix! Creative Y&R announced its affiliation to Young & Rubicam this past year. Previously known as Creative Edge, the agency recently celebrated its 20-year anniversary. Clients include EABL, UDV, Crown Paints Kenya, GSK and Broadway Bakeries Cannes, cannes lions, Kenya, yossi schwartz, creative yr Printer Friendly Download PDF Y&R China Names Stephen Drummond Chairman & Chief Strategy Officer June 25, 2015 - Matthew Godfrey, President Y&R Asia today announced the appointment of Stephen Drummond as Chairman and Chief Strategy Officer, Y&R China covering Y&R’s offices in Shanghai, Beijing and Guangzhou. Drummond will have a broad leadership remit, focusing on strategy as the foundation behind Y&R's creativity. A creative communications leader with over 25 years’ experience on both client and agency sides, plus extensive China understanding gained since the mid-1990s, Drummond returns to Y&R after 4 years with Coca-Cola. As Regional Creative Excellence Director and China IMC Director, he led numerous campaigns for all Coca-Cola brands. Notable awards in his time there included Coca-Cola China's first Cannes Grand Prix and the Effie China Grand Prix for the hugely successful ‘Coca-Cola Nickname Bottles’ campaign. During his previous four-year tenure with Y&R China, agency achievements included major business success for clients Danone, Dell and GAP – the latter named ‘Brand of the Year’ in Asia Pacific. Commenting on the appointment, Matthew Godfrey said, “It’s great to welcome Stephen Drummond back to Y&R in China, where his balance of agency- and client-side experience is unparalleled.” Added Drummond, “Having started my advertising career as a graduate trainee at Y&R it’s great to be coming home.” His appointment is effective 1st July 2015. Read more Close Y&R China Names Stephen Drummond Chairman & Chief Strategy Officer June 25, 2015 - Matthew Godfrey, President Y&R Asia today announced the appointment of Stephen Drummond as Chairman and Chief Strategy Officer, Y&R China covering Y&R’s offices in Shanghai, Beijing and Guangzhou. Drummond will have a broad leadership remit, focusing on strategy as the foundation behind Y&R's creativity. A creative communications leader with over 25 years’ experience on both client and agency sides, plus extensive China understanding gained since the mid-1990s, Drummond returns to Y&R after 4 years with Coca-Cola. As Regional Creative Excellence Director and China IMC Director, he led numerous campaigns for all Coca-Cola brands. Notable awards in his time there included Coca-Cola China's first Cannes Grand Prix and the Effie China Grand Prix for the hugely successful ‘Coca-Cola Nickname Bottles’ campaign. During his previous four-year tenure with Y&R China, agency achievements included major business success for clients Danone, Dell and GAP – the latter named ‘Brand of the Year’ in Asia Pacific. Commenting on the appointment, Matthew Godfrey said, “It’s great to welcome Stephen Drummond back to Y&R in China, where his balance of agency- and client-side experience is unparalleled.” Added Drummond, “Having started my advertising career as a graduate trainee at Y&R it’s great to be coming home.” His appointment is effective 1st July 2015. New, people, China, y&r china, Stephen Drummond, Chairman and Chief Strategy Officer Printer Friendly Download PDF Y&R Team Red Istanbul Wins its First Grand Prix for Media Lions June 23, 2015 - Y&R’s Chief Global Creative Officer Tony Granger announced today that Y&R Team Red Istanbul (Y&R’s dedicated team for Vodafone) has been awarded the Grand Prix in the Media category for its “Easy Rescue” campaign built for a Vodafone Turkey app. This is a first for Y&R Team Red Istanbul and for Turkey. The app, which was registered at Cannes under an alias name in order to protect its identity from men, allows women to call for help just by shaking their smartphones. Instructions on how to find and use the app are deeply embedded in videos and content targeted for women, intentionally designed to be so gender-specific that men never reach the hidden message. More than 250,000 women have downloaded the app, which constitutes 24 percent of all women in Turkey who use smartphones. To date, it has been activated over 103,000 times. Granger said “This is a proud win for us. Our agency in Istanbul took on a tough social issue that, given the nature of domestic violence, demanded innovative thinking. They came up with an idea that was a perfect melding of creativity with connectivity. We are proud to win this Lion, and even prouder that we have been able to help women in danger of being abused.” Read more Close Y&R Team Red Istanbul Wins its First Grand Prix for Media Lions June 23, 2015 - Y&R’s Chief Global Creative Officer Tony Granger announced today that Y&R Team Red Istanbul (Y&R’s dedicated team for Vodafone) has been awarded the Grand Prix in the Media category for its “Easy Rescue” campaign built for a Vodafone Turkey app. This is a first for Y&R Team Red Istanbul and for Turkey. The app, which was registered at Cannes under an alias name in order to protect its identity from men, allows women to call for help just by shaking their smartphones. Instructions on how to find and use the app are deeply embedded in videos and content targeted for women, intentionally designed to be so gender-specific that men never reach the hidden message. More than 250,000 women have downloaded the app, which constitutes 24 percent of all women in Turkey who use smartphones. To date, it has been activated over 103,000 times. Granger said “This is a proud win for us. Our agency in Istanbul took on a tough social issue that, given the nature of domestic violence, demanded innovative thinking. They came up with an idea that was a perfect melding of creativity with connectivity. We are proud to win this Lion, and even prouder that we have been able to help women in danger of being abused.” grand prix, canneslions, cannes 2015, Tony Granger, wins, yr istanbul, Turkey, vodafone, red light, app, domestic abuse, easy rescue Printer Friendly Download PDF Y&R Italy Names Vicky Gitto as Chairman and Simona Maggini as CEO June 18, 2015 - Y&R Italy, part of the WPP Group and a leader in Italy for communication strategy, has named Vicky Gitto Chairman and Simona Maggini Chief Executive Officer. This appointment, effective July 1st, rewards their career development within the agency and underlines the quality of their work. Gitto is currently Chief Creative Officer and will also continue in this role. Maggini was the General Manager of Y&R Italy. The pair have been integral to the agency’s recent award wins. The most relevant – won three times over the last four years – is the award for “Best Holistic Agency of the Year,” an award assigned by a jury of 30 marketers from major Italian and international companies. In 2014 Y&R Italy ranked first in winning creative pitches jointly with another agency, according to the ranking carried out by TBS Italy. Gitto and Maggini have also supported the growth of VML, the digital communication business unit within Y&R. VML has doubled its size over the last two years. Both of them have also international experience within Y&R network. Gitto is part of the Y&R Global Creative Board, while Maggini has worked in both Russia and Austria, where she coordinated international team activities. Read more Close Y&R Italy Names Vicky Gitto as Chairman and Simona Maggini as CEO June 18, 2015 - Y&R Italy, part of the WPP Group and a leader in Italy for communication strategy, has named Vicky Gitto Chairman and Simona Maggini Chief Executive Officer. This appointment, effective July 1st, rewards their career development within the agency and underlines the quality of their work. Gitto is currently Chief Creative Officer and will also continue in this role. Maggini was the General Manager of Y&R Italy. The pair have been integral to the agency’s recent award wins. The most relevant – won three times over the last four years – is the award for “Best Holistic Agency of the Year,” an award assigned by a jury of 30 marketers from major Italian and international companies. In 2014 Y&R Italy ranked first in winning creative pitches jointly with another agency, according to the ranking carried out by TBS Italy. Gitto and Maggini have also supported the growth of VML, the digital communication business unit within Y&R. VML has doubled its size over the last two years. Both of them have also international experience within Y&R network. Gitto is part of the Y&R Global Creative Board, while Maggini has worked in both Russia and Austria, where she coordinated international team activities. News, people, Italy, yr italy, vicky gitto, simona maggini Printer Friendly Download PDF Y&R Unveils “Who’s Your Daddy" a Comprehensive Study on the Changing Role of Modern Dads in North America June 15, 2015 - Y&R is releasing “Who’s Your Daddy,” the largest, most comprehensive study on dads in North America. In examining the spending habits, preferred brands, attitudes, values and behaviors of dads, “Who’s Your Daddy” highlights the underserved role dads play in North American households. The study also takes a special look at millennials, poised to be the largest group of dads in the coming years, who are redefining fatherhood with their hands-on, egalitarian approach to parenting. Key findings of “Who’s Your Daddy” include: Dads are Spenders: Dads are considerably less frugal than moms, with a third (33%) of dads trying to buy products on sale, versus 52% of moms. In fact, 59% of dads feel that using coupons makes them look cheap, compared to 37% of moms (and 49% of childfree men). Dads are also twice as likely as moms to buy the brands they believe are best, regardless of price (28% versus 13%). And the proof is in the retail sales. -- Dads spent more than moms on back-to-school shopping by an average of nearly $250 US dollars in 2014. DILFs vs. #dadbods – The Rise of Sexy Daddy: The era of the beer-bellied, couch potato dad is over; today’s dads prioritize their physical well-being and appearance. Dads name sexuality (#6) and confidence (#10) among their top values, whereas these don’t crack the top 10 for men without children. Dads tend to shop the beauty aisle similarly to women without children, with 54% of dads and 51% of single women regularly looking for innovation in personal care products, compared to 45% of moms and 35% of men. Millennial Dads: The most hands-on segment of fathers, millennial dads are leading the way in terms of shared parenting tasks. A whopping 80% of millennial dads claim primary or shared grocery shopping responsibility, compared to 45% of all dads. Nearly half (49%) of millennial dads are mainly responsible for planning play dates and other activities with their kids outside the home, as opposed to 23% of dads age 35 and over. “Dads represent a massive untapped market for all sorts of household products and consumer packaged goods -- from diapers to college dorm supplies -- and they are largely overlooked by most brands. Just as more moms are continuing to embrace the duality of work and kids, dads, too, are playing a bigger role at home, helping with everything from grocery shopping to cooking to play dates,” said Sandy Thompson, Global Planning Director, Y&R. “Unfortunately many marketers, while recognizing the shift, are portraying these dads incorrectly. We see a real business opportunity for marketers who embrace dads as the hands-on family decision-makers they are while at the same time maintaining their masculinity.” “Who’s Your Daddy” also applies BrandAsset® Valuator (BAV), Y&R’s proprietary global database of consumer perceptions of brands, to determine which brands have the best pricing power with dads. Based on four different characteristics - Worth Paying More For, Differentiation, Esteem and Top Preference – Y&R BAV had identified the following brands as the Top 10 Most Desired by Dads in the United States (in order, 1-10): Apple, UnderArmour, Nike, Netflix, iPad, Lexus, Lego, Levi’s, Kobalt (tools) and Harley-Davidson. Other brands that rank high on the list include Cheerios, Lowe’s, Coca-Cola, Google, Kraft, Dickies, Rolex and Oral-B. “There is a dramatic shift in a man’s priorities when he becomes a dad, and he is actively looking for resources – from helpful blogs to changing tables in men’s restrooms -- to support him in this important role. While there is an abundance of support geared towards moms, there is not much available to dads, and they realize it,” said study author Kasi Bruno, SVP, Strategic Planning Director, Y&R Toronto. “Dads are actually more brand loyal than moms, so the brands that act first to meet the needs of dads will be rewarded with their continued purchases for years to come.” “Who’s Your Daddy” contains data and insights compiled from Y&R’s global intelligence network, a curated, living collection of proprietary data and syndicated research reports, as well as a BrandSpark survey of 8,000 dads across the US and Canada. Y&R also applied insights from Labstore, Y&R’s retail and shopper marketing network, and used a qualitative research method called eXploring. Additional information about “Who’s Your Daddy” is available at yr.com/dadstudy Read more Close Y&R Unveils “Who’s Your Daddy" a Comprehensive Study on the Changing Role of Modern Dads in North America June 15, 2015 - Y&R is releasing “Who’s Your Daddy,” the largest, most comprehensive study on dads in North America. In examining the spending habits, preferred brands, attitudes, values and behaviors of dads, “Who’s Your Daddy” highlights the underserved role dads play in North American households. The study also takes a special look at millennials, poised to be the largest group of dads in the coming years, who are redefining fatherhood with their hands-on, egalitarian approach to parenting. Key findings of “Who’s Your Daddy” include: Dads are Spenders: Dads are considerably less frugal than moms, with a third (33%) of dads trying to buy products on sale, versus 52% of moms. In fact, 59% of dads feel that using coupons makes them look cheap, compared to 37% of moms (and 49% of childfree men). Dads are also twice as likely as moms to buy the brands they believe are best, regardless of price (28% versus 13%). And the proof is in the retail sales. -- Dads spent more than moms on back-to-school shopping by an average of nearly $250 US dollars in 2014. DILFs vs. #dadbods – The Rise of Sexy Daddy: The era of the beer-bellied, couch potato dad is over; today’s dads prioritize their physical well-being and appearance. Dads name sexuality (#6) and confidence (#10) among their top values, whereas these don’t crack the top 10 for men without children. Dads tend to shop the beauty aisle similarly to women without children, with 54% of dads and 51% of single women regularly looking for innovation in personal care products, compared to 45% of moms and 35% of men. Millennial Dads: The most hands-on segment of fathers, millennial dads are leading the way in terms of shared parenting tasks. A whopping 80% of millennial dads claim primary or shared grocery shopping responsibility, compared to 45% of all dads. Nearly half (49%) of millennial dads are mainly responsible for planning play dates and other activities with their kids outside the home, as opposed to 23% of dads age 35 and over. “Dads represent a massive untapped market for all sorts of household products and consumer packaged goods -- from diapers to college dorm supplies -- and they are largely overlooked by most brands. Just as more moms are continuing to embrace the duality of work and kids, dads, too, are playing a bigger role at home, helping with everything from grocery shopping to cooking to play dates,” said Sandy Thompson, Global Planning Director, Y&R. “Unfortunately many marketers, while recognizing the shift, are portraying these dads incorrectly. We see a real business opportunity for marketers who embrace dads as the hands-on family decision-makers they are while at the same time maintaining their masculinity.” “Who’s Your Daddy” also applies BrandAsset® Valuator (BAV), Y&R’s proprietary global database of consumer perceptions of brands, to determine which brands have the best pricing power with dads. Based on four different characteristics - Worth Paying More For, Differentiation, Esteem and Top Preference – Y&R BAV had identified the following brands as the Top 10 Most Desired by Dads in the United States (in order, 1-10): Apple, UnderArmour, Nike, Netflix, iPad, Lexus, Lego, Levi’s, Kobalt (tools) and Harley-Davidson. Other brands that rank high on the list include Cheerios, Lowe’s, Coca-Cola, Google, Kraft, Dickies, Rolex and Oral-B. “There is a dramatic shift in a man’s priorities when he becomes a dad, and he is actively looking for resources – from helpful blogs to changing tables in men’s restrooms -- to support him in this important role. While there is an abundance of support geared towards moms, there is not much available to dads, and they realize it,” said study author Kasi Bruno, SVP, Strategic Planning Director, Y&R Toronto. “Dads are actually more brand loyal than moms, so the brands that act first to meet the needs of dads will be rewarded with their continued purchases for years to come.” “Who’s Your Daddy” contains data and insights compiled from Y&R’s global intelligence network, a curated, living collection of proprietary data and syndicated research reports, as well as a BrandSpark survey of 8,000 dads across the US and Canada. Y&R also applied insights from Labstore, Y&R’s retail and shopper marketing network, and used a qualitative research method called eXploring. Additional information about “Who’s Your Daddy” is available at yr.com/dadstudy dad study, Y&R, youngrubicam, whos your daddy, dadbod, kasi bruno, Sandy Thompson, bav, Ideas, marketing to dads, advertising to dads Printer Friendly Download PDF Y&R Singapore Welcomes Local Heroes June 10, 2015 - Y&R Singapore today announced the return of Creative Director Kirsten Ackland, along with team-members and clients from boutique agency The Local. Acclaimed creative Kirsten Ackland returns to Y&R after four years as co-founder of The Local, which was built on the premise that "no-one understands Singapore better than its people." Melvin Kuek, Managing Director Y&R Singapore commented, “We are delighted that Kirsten and her energetic team have joined us to further strengthen Y&R’s burgeoning talent pool. Together with newly-appointed Chief Creative Officer Komal Sonal Bedi, Planning Director Yousuf Rangoonwala and Y&R Labstore we have added depth and expertise to every department in the agency, to better service existing and new clients, including retail giants Al Futtaim Group, Popeye’s Louisiana Kitchen, Lend Lease and Shiseido.” “It's great to be returning to the Y&R family and to continue The Local’s essence and winning mentality within Y&R's global boutique ethos - the strength of a global network combined with remarkable in-depth local understanding,” added Kirsten Ackland. Read more Close Y&R Singapore Welcomes Local Heroes June 10, 2015 - Y&R Singapore today announced the return of Creative Director Kirsten Ackland, along with team-members and clients from boutique agency The Local. Acclaimed creative Kirsten Ackland returns to Y&R after four years as co-founder of The Local, which was built on the premise that "no-one understands Singapore better than its people." Melvin Kuek, Managing Director Y&R Singapore commented, “We are delighted that Kirsten and her energetic team have joined us to further strengthen Y&R’s burgeoning talent pool. Together with newly-appointed Chief Creative Officer Komal Sonal Bedi, Planning Director Yousuf Rangoonwala and Y&R Labstore we have added depth and expertise to every department in the agency, to better service existing and new clients, including retail giants Al Futtaim Group, Popeye’s Louisiana Kitchen, Lend Lease and Shiseido.” “It's great to be returning to the Y&R family and to continue The Local’s essence and winning mentality within Y&R's global boutique ethos - the strength of a global network combined with remarkable in-depth local understanding,” added Kirsten Ackland. Singapore, Melvin Kuek, local, people, News, Asia, yr asia, youngrubicam Printer Friendly Download PDF Y&R Vietnam Appoints Kit Ong as Chief Creative Officer June 5, 2015 - Y&R Vietnam today announced the appointment of Kit Ong as Chief Creative Officer. In just over three years, Ong has helped transform Y&R Vietnam into the market’s most innovative agency. He has instilled a creative culture nurturing experimentation and non-traditional solutions for its most important clients. Nutifood ‘Plastic Bottle Life Vest’ was a finalist at the recent ADC Tomorrow Awards. It was the only Eco-Design winner worldwide at LIA 2014, and at AdFest 2014, Colgate ‘SqueeZee’ won Silver for Product Design. Since joining Y&R Vietnam in 2011, Ong has successfully pitched and won Coca-Cola, Emirates Airlines, Burger King, Domino’s Pizza, and VietnaMobile. Malaysia-born Ong joined Y&R in Oct 2011; his almost 25 years in advertising spans award-winning campaigns for many of the world’s leading brands including Nokia, Toyota, Carlsberg and Sony. Marcus Rebeschini, Chief Creative Officer, Y&R Asia said, “Kit has been instrumental in both significant business and creative wins, making Y&R Vietnam the country’s most innovative agency. We look forward to this continued upward trajectory, with Kit as CCO working in partnership with CEO Vincent Van Dessel.” "It always makes me proud when we grow our own talent,” said Tony Granger, Global Chief Creative Officer of Y&R. “Kit is a great creative and a super focused and terrific guy. I know he will do great things and continue to help our agency in Vietnam grow in his new position.” Read more Close Y&R Vietnam Appoints Kit Ong as Chief Creative Officer June 5, 2015 - Y&R Vietnam today announced the appointment of Kit Ong as Chief Creative Officer. In just over three years, Ong has helped transform Y&R Vietnam into the market’s most innovative agency. He has instilled a creative culture nurturing experimentation and non-traditional solutions for its most important clients. Nutifood ‘Plastic Bottle Life Vest’ was a finalist at the recent ADC Tomorrow Awards. It was the only Eco-Design winner worldwide at LIA 2014, and at AdFest 2014, Colgate ‘SqueeZee’ won Silver for Product Design. Since joining Y&R Vietnam in 2011, Ong has successfully pitched and won Coca-Cola, Emirates Airlines, Burger King, Domino’s Pizza, and VietnaMobile. Malaysia-born Ong joined Y&R in Oct 2011; his almost 25 years in advertising spans award-winning campaigns for many of the world’s leading brands including Nokia, Toyota, Carlsberg and Sony. Marcus Rebeschini, Chief Creative Officer, Y&R Asia said, “Kit has been instrumental in both significant business and creative wins, making Y&R Vietnam the country’s most innovative agency. We look forward to this continued upward trajectory, with Kit as CCO working in partnership with CEO Vincent Van Dessel.” "It always makes me proud when we grow our own talent,” said Tony Granger, Global Chief Creative Officer of Y&R. “Kit is a great creative and a super focused and terrific guy. I know he will do great things and continue to help our agency in Vietnam grow in his new position.” News, Creative, Tony Granger, Kit Ong, chief creative office, Vietnam, y&r vietnam Printer Friendly Download PDF U.S. Navy Awards National Advertising Contract to Y&R June 1, 2015 - Y&R is confirming today that it has been named Agency of Record for the United States Navy. Effective July 20, Y&R will lead an elite group of agency teams handling advertising across all channels including digital and mobile platforms, account and media planning, research, public relations and events. According to the Department of Defense announcement, the U.S. Navy contract is valued at $84.4 million for a one-year fixed-price. The contract also comes with four one-year, optional extensions that could bring the total value of the award to $457.4 million by the contract's 2020 expiration date, if all options are exercised. “Y&R has just been recruited, and we are reporting for service. From this moment on, we make the Navy’s mission our mission and are committed to helping them recruit the best, talented minds into service of our country,” said David Sable, Global CEO, Y&R. “We are now entrusted with one of our country’s most important government assignments. This is a chance to not only do good work, but also to do good in the world.” The account will be served across offices in New York, Chicago, Kansas City, Memphis and Nashville Read more Close U.S. Navy Awards National Advertising Contract to Y&R June 1, 2015 - Y&R is confirming today that it has been named Agency of Record for the United States Navy. Effective July 20, Y&R will lead an elite group of agency teams handling advertising across all channels including digital and mobile platforms, account and media planning, research, public relations and events. According to the Department of Defense announcement, the U.S. Navy contract is valued at $84.4 million for a one-year fixed-price. The contract also comes with four one-year, optional extensions that could bring the total value of the award to $457.4 million by the contract's 2020 expiration date, if all options are exercised. “Y&R has just been recruited, and we are reporting for service. From this moment on, we make the Navy’s mission our mission and are committed to helping them recruit the best, talented minds into service of our country,” said David Sable, Global CEO, Y&R. “We are now entrusted with one of our country’s most important government assignments. This is a chance to not only do good work, but also to do good in the world.” The account will be served across offices in New York, Chicago, Kansas City, Memphis and Nashville News, navy, David Sable, agency of record, us navy, u.s. navy, department of defense Printer Friendly Download PDF John Lynn Named Regional Director of Y&R and Wunderman Latin America May 14, 2015 - Y&R Global CEO David Sable and Wunderman CEO Mark Read announced today that John Lynn will join Y&R and Wunderman, to serve as CEO of Latin America for both agencies. He transitions into the role over the next few months and will be based in the Miami office, which serves as HQ for the region. Lynn will be responsible for leading the 27 offices that form Y&R and Wunderman and which are collectively the largest network in the region. Y&R’s 18-office Latin America network includes Y&R Advertising, VML, Labstore and BAV and has been awarded Agency of the Year honors in four countries already this year. Wunderman operates through nine offices in the region, including three-time ANDA Digital Agency of the Year winner, Phantasia. Lynn will also help drive new business in the region and support the connective tissue that has made Latin America the model for collaboration between Y&R and Wunderman across the global network. His dual role is in keeping with his predecessors, all of whom have led Y&R and Wunderman. Lynn moves to Y&R from Grey, where he has spent the past eight years, leading Grey Spain. Under his leadership, Grey became one of the top five agencies in the market and a creative leader. Sable and Read stated jointly: “We are thrilled to have John on board. He is the perfect choice for us — he has worked across discipline, across regions, across oceans. He is committed, collaborative and the consummate client partner. We have a deep bench of talent across the region, a solid creative reputation and some of the region’s top clients. We are confident that John will leverage our strength as a highly collaborative network of Y&R, Wunderman and other WPP companies — with his strength as a leader and team player — so that we help our clients perform beyond expectation in today’s marketplace.” Said John Lynn, “I am excited to join Y&R and Wunderman and, in particular, to work once again in Latin America. Y&R is as innovative as it is iconic and continues to distinguish itself as a thought leader in the industry. Wunderman continues to set the gold standard for digital and data. I feel privileged to have this chance to help build on the region’s many successes. I am enthusiastic and eager to begin working and look forward to helping find the best ways to help our clients.” Prior to John’s role as head of Grey Spain, he was the Regional Director for G2 in EMEA. He spent six years at MRM Europe, and began his career at Ogilvy London in 1986. Read more Close John Lynn Named Regional Director of Y&R and Wunderman Latin America May 14, 2015 - Y&R Global CEO David Sable and Wunderman CEO Mark Read announced today that John Lynn will join Y&R and Wunderman, to serve as CEO of Latin America for both agencies. He transitions into the role over the next few months and will be based in the Miami office, which serves as HQ for the region. Lynn will be responsible for leading the 27 offices that form Y&R and Wunderman and which are collectively the largest network in the region. Y&R’s 18-office Latin America network includes Y&R Advertising, VML, Labstore and BAV and has been awarded Agency of the Year honors in four countries already this year. Wunderman operates through nine offices in the region, including three-time ANDA Digital Agency of the Year winner, Phantasia. Lynn will also help drive new business in the region and support the connective tissue that has made Latin America the model for collaboration between Y&R and Wunderman across the global network. His dual role is in keeping with his predecessors, all of whom have led Y&R and Wunderman. Lynn moves to Y&R from Grey, where he has spent the past eight years, leading Grey Spain. Under his leadership, Grey became one of the top five agencies in the market and a creative leader. Sable and Read stated jointly: “We are thrilled to have John on board. He is the perfect choice for us — he has worked across discipline, across regions, across oceans. He is committed, collaborative and the consummate client partner. We have a deep bench of talent across the region, a solid creative reputation and some of the region’s top clients. We are confident that John will leverage our strength as a highly collaborative network of Y&R, Wunderman and other WPP companies — with his strength as a leader and team player — so that we help our clients perform beyond expectation in today’s marketplace.” Said John Lynn, “I am excited to join Y&R and Wunderman and, in particular, to work once again in Latin America. Y&R is as innovative as it is iconic and continues to distinguish itself as a thought leader in the industry. Wunderman continues to set the gold standard for digital and data. I feel privileged to have this chance to help build on the region’s many successes. I am enthusiastic and eager to begin working and look forward to helping find the best ways to help our clients.” Prior to John’s role as head of Grey Spain, he was the Regional Director for G2 in EMEA. He spent six years at MRM Europe, and began his career at Ogilvy London in 1986. people, john lynn, David Sable, mark read, Wunderman, Latin America Printer Friendly Download PDF Y&R Singapore Appoints Komal Bedi Sohal as Chief Creative Officer May 11, 2015 - Y&R Singapore today announced that Komal Bedi Sohal has been named Chief Creative Officer of Y&R Singapore. Komal was previously the Chief Creative Officer at Rediffusion Y&R India for the past two years, working closely with all major client teams across India. Over the course of Komal’s tenure at Y&R’s India agency, the office experienced a major growth period, with 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies. “I’m extremely thankful to our clients at Rediffusion who supported our work and the amazing account teams who tirelessly executed it, helping us emerge as a top-ten agency in India,” said Komal. “After two decades in India and the Middle East, I’m now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore and I’m confident it will be equally thrilling and fulfilling.” “We’re thrilled that Komal will join our Singapore agency as CCO,” said Tony Granger, Global Chief Creative Officer of Y&R. “Singapore is such a strong agency for us creatively and Komal is going to fit right in. She’s incredibly talented and has the right experience as a CCO for major markets. I can’t wait to see what she does there.” Commenting on the appointment, Y&R Singapore Managing Director Melvin Kuek said, “We’ve been hard at work brewing significant agency growth projects that kick-started with the LabStore launch last week. This promises to be a stellar year for Y&R Singapore and I am absolutely thrilled to have Komal onboard at a critical time. Beyond her many creative achievements, she thrives on new business challenges as can be seen from Y&R Rediffusion’s resurgence. We had an instant connection when I shared my intent for the agency and I am looking forward to have her add her many strengths towards continued agency growth and success.” Komal’s advertising journey started 23 years ago after stints in all major cities in India. Komal began her career in Mumbai and in 1993, she moved to Delhi where she worked at Trikaya Grey and Enterprise Lowe. She then moved to Euro RSCG, Calcutta before returning to Bombay with Quadrant Lowe. With a thorough understanding of the Indian advertising market, in 2002, Komal moved to Y&R Dubai. Her last assignment in the Middle East after spending ten years there was as Executive Creative Director for Lowe MENA, based out of Dubai. Komal returned to India in 2013 with Rediffusion Y&R. Komal’s awards span all the major festivals including Cannes, the One Show, London International, New York Festivals, Epica and the ANDYs. In 2011, The Big Won named Komal the number two Top Art Director in the World. She has also served on many juries including, Cannes Lions, New York Festivals, the Art Directors Club and will be on the jury at this year’s CLIO Award. Read more Close Y&R Singapore Appoints Komal Bedi Sohal as Chief Creative Officer May 11, 2015 - Y&R Singapore today announced that Komal Bedi Sohal has been named Chief Creative Officer of Y&R Singapore. Komal was previously the Chief Creative Officer at Rediffusion Y&R India for the past two years, working closely with all major client teams across India. Over the course of Komal’s tenure at Y&R’s India agency, the office experienced a major growth period, with 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies. “I’m extremely thankful to our clients at Rediffusion who supported our work and the amazing account teams who tirelessly executed it, helping us emerge as a top-ten agency in India,” said Komal. “After two decades in India and the Middle East, I’m now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore and I’m confident it will be equally thrilling and fulfilling.” “We’re thrilled that Komal will join our Singapore agency as CCO,” said Tony Granger, Global Chief Creative Officer of Y&R. “Singapore is such a strong agency for us creatively and Komal is going to fit right in. She’s incredibly talented and has the right experience as a CCO for major markets. I can’t wait to see what she does there.” Commenting on the appointment, Y&R Singapore Managing Director Melvin Kuek said, “We’ve been hard at work brewing significant agency growth projects that kick-started with the LabStore launch last week. This promises to be a stellar year for Y&R Singapore and I am absolutely thrilled to have Komal onboard at a critical time. Beyond her many creative achievements, she thrives on new business challenges as can be seen from Y&R Rediffusion’s resurgence. We had an instant connection when I shared my intent for the agency and I am looking forward to have her add her many strengths towards continued agency growth and success.” Komal’s advertising journey started 23 years ago after stints in all major cities in India. Komal began her career in Mumbai and in 1993, she moved to Delhi where she worked at Trikaya Grey and Enterprise Lowe. She then moved to Euro RSCG, Calcutta before returning to Bombay with Quadrant Lowe. With a thorough understanding of the Indian advertising market, in 2002, Komal moved to Y&R Dubai. Her last assignment in the Middle East after spending ten years there was as Executive Creative Director for Lowe MENA, based out of Dubai. Komal returned to India in 2013 with Rediffusion Y&R. Komal’s awards span all the major festivals including Cannes, the One Show, London International, New York Festivals, Epica and the ANDYs. In 2011, The Big Won named Komal the number two Top Art Director in the World. She has also served on many juries including, Cannes Lions, New York Festivals, the Art Directors Club and will be on the jury at this year’s CLIO Award. Singapore, y&r singapore, Chief Creative Officer, komal bedi sohal, Tony Granger, people, News, female leaders, Asia Printer Friendly Download PDF Anna Testa Appointed Chief Executive Officer of Y&R Philippines April 30, 2015 - Sanjay Bhasin, CEO, Y&R Southeast Asia, has named Anna Testa as the new Chief Executive Officer of Y&R Philippines, effective June 1, 2015. Testa takes the reins from Mary Buenaventura. Anna Testa is an industry veteran with over 20 years of experience in advertising and marketing communications. Prior to joining Y&R, she spent more than 11 years at Leo Burnett, mostly on global brand leadership for P&G business, covering various markets: Western Europe with key focus on France, Germany, UK; Central Eastern Europe focusing on Russia; Asia: Japan, Korea, China, Singapore, Malaysia, India, Philippines. Anna has been stationed in Singapore, London, and Tokyo, and has worked on Whisper / Always and SK-II. Her earlier assignments in Manila, were in the fields of advertising and in business process consulting. Philippine advertising experience includes having heading up McDonald’s Philippines, and Nestle Philippines. Her business process consulting experience included change management programs with Universal Robina Corp, Philippine Daily Inquirer, to name a few. “Anna brings a wealth of experience to the role and we are delighted to welcome her on board,” said Bhasin. “We’re sad to bid Mary farewell but wish her the very best in her new role. I know that Y&R Philippines will only continue to grow under Anna’s leadership and look forward to achieving continued success with her.” Y&R Philippines enjoyed a banner year in 2014, posting a record 80 percent in new business. Mary Buenaventura had been with the network for 13 years—having joined in 2002 from Basic Advertising, Buenaventura was division director on various accounts across multiple categories, and then Chief Operations Officer, before rising to become Chief Executive Officer. “Mary has certainly set the bar high and her many achievements will be a tough act to follow, but I look forward to the challenge,” said Anna. “Y&R has a fantastic team in the Philippines—creative, brilliant and daring—who have propelled their agency to becoming one of leading integrated marketing communications firms in the country. The breadth of services of Y&R Philippines is impressive, from branding to shopper to activation to digital. And they even have a Cannes Lion under their belt. I’m very excited to be working with them and am certain there will only be many more wins ahead.” Anna Testa reports to Sanjay Bhasin and is based out of the Manila office. Read more Close Anna Testa Appointed Chief Executive Officer of Y&R Philippines April 30, 2015 - Sanjay Bhasin, CEO, Y&R Southeast Asia, has named Anna Testa as the new Chief Executive Officer of Y&R Philippines, effective June 1, 2015. Testa takes the reins from Mary Buenaventura. Anna Testa is an industry veteran with over 20 years of experience in advertising and marketing communications. Prior to joining Y&R, she spent more than 11 years at Leo Burnett, mostly on global brand leadership for P&G business, covering various markets: Western Europe with key focus on France, Germany, UK; Central Eastern Europe focusing on Russia; Asia: Japan, Korea, China, Singapore, Malaysia, India, Philippines. Anna has been stationed in Singapore, London, and Tokyo, and has worked on Whisper / Always and SK-II. Her earlier assignments in Manila, were in the fields of advertising and in business process consulting. Philippine advertising experience includes having heading up McDonald’s Philippines, and Nestle Philippines. Her business process consulting experience included change management programs with Universal Robina Corp, Philippine Daily Inquirer, to name a few. “Anna brings a wealth of experience to the role and we are delighted to welcome her on board,” said Bhasin. “We’re sad to bid Mary farewell but wish her the very best in her new role. I know that Y&R Philippines will only continue to grow under Anna’s leadership and look forward to achieving continued success with her.” Y&R Philippines enjoyed a banner year in 2014, posting a record 80 percent in new business. Mary Buenaventura had been with the network for 13 years—having joined in 2002 from Basic Advertising, Buenaventura was division director on various accounts across multiple categories, and then Chief Operations Officer, before rising to become Chief Executive Officer. “Mary has certainly set the bar high and her many achievements will be a tough act to follow, but I look forward to the challenge,” said Anna. “Y&R has a fantastic team in the Philippines—creative, brilliant and daring—who have propelled their agency to becoming one of leading integrated marketing communications firms in the country. The breadth of services of Y&R Philippines is impressive, from branding to shopper to activation to digital. And they even have a Cannes Lion under their belt. I’m very excited to be working with them and am certain there will only be many more wins ahead.” Anna Testa reports to Sanjay Bhasin and is based out of the Manila office. anna testa, Sanjay Bhasin, Manila, philippines, Y&R Philippines, leadership, News, women in advertising Printer Friendly Download PDF Y&R Singapore Boosts Retail & Shopper Capabilities with LabStore Launch April 29, 2015 - Y&R Singapore is set to strengthen its retail offering with the introduction of LabStore, Y&R Advertising’s digitally-led retail and shopper marketing network. Y&R LabStore Singapore will offer clients solutions in a range of disciplines spanning communications, activations, identity, merchandising, retail design, store design, packaging and more. Y&R clients will also be able to tap LabStore expertise and have access to resources such as shopper research and insights, and specialist teams to lead retail marketing strategy and execution. Y&R LabStore Singapore has already begun working with clients such as Energizer, Nestle, 3M and Olam International. Spearheading it are Shopper and Retail Business Director Peter Miller and Creative Director Mark Whyte as Creative Director. “Shopper marketing may be well-established ground in Western markets, but it is still a burgeoning field in Singapore and the region,” said Miller. “Clients are more interested than ever in learning how they can address the needs of the modern shopper, and we are here to keep them up-to-date on the rapidly shifting trends.” “The beauty of LabStore is that it integrates technology at all retail touchpoints,” Whyte commented. “No one shops in isolation anymore. The consumer is constantly social and digital, and so we must meet them in that space. Working with Y&R Singapore will ensure that what we offer as a team is creative, strategic and customised for local brands, while still pulling on the power of LabStore’s global network resources.” Miller heads up Y&R LabStore Singapore with over 35 years’ experience in the fields of branding, advertising, communications and marketing, with a particular emphasis on the retail environment. He has been in Singapore for more than 20 years and has worked with clients including Unilever, Heineken, Nokia, BAT, Diageo (Johnnie Walker, Smirnoff), Nestle, Energizer, Schick and 3M, to name a few. During recent years, Miller has consulted for the Singapore Government’s Design Engage program and spoken at brand and marketing conferences such as the Asia Business Review, Brandfest and Brand Loyalty Congress. Similarly, Whyte’s career spans more than 30 years in the fields of branding, advertising, activation, design, corporate Identity, integrated brand communication, retail communication, merchandising and design, the majority of which has been spent in Asia-Pacific. He established Tequila’s Singapore and APAC regional offices in 1995, and his brand experiences include Visa, Symantec, Rothmans/Dunhill, Asia Pacific Breweries (Anchor and Tiger), Hennessy, Moët & Chandon, Tesco, Allied Domecq (various spirits) , Hardy’s (wines) Diageo (Guinness and Johnnie Walker), Harley Davidson, Energizer, Nestle (Milo, Maggi, Bliss), Mondelez, 3M, Schick and more. LabStore’s Singapore arm will be the latest in a string of openings around the world. At present, Labstore has been rolled out in more than 20 countries worldwide since 2014, spanning Europe, Asia, Latin America, North America and South Africa. It is one of the biggest networks of its kind, clocking in at among the top five retail and shopper marketing networks geographically. In Asia, LabStore is also present in Thailand and the Philippines. Read more Close Y&R Singapore Boosts Retail & Shopper Capabilities with LabStore Launch April 29, 2015 - Y&R Singapore is set to strengthen its retail offering with the introduction of LabStore, Y&R Advertising’s digitally-led retail and shopper marketing network. Y&R LabStore Singapore will offer clients solutions in a range of disciplines spanning communications, activations, identity, merchandising, retail design, store design, packaging and more. Y&R clients will also be able to tap LabStore expertise and have access to resources such as shopper research and insights, and specialist teams to lead retail marketing strategy and execution. Y&R LabStore Singapore has already begun working with clients such as Energizer, Nestle, 3M and Olam International. Spearheading it are Shopper and Retail Business Director Peter Miller and Creative Director Mark Whyte as Creative Director. “Shopper marketing may be well-established ground in Western markets, but it is still a burgeoning field in Singapore and the region,” said Miller. “Clients are more interested than ever in learning how they can address the needs of the modern shopper, and we are here to keep them up-to-date on the rapidly shifting trends.” “The beauty of LabStore is that it integrates technology at all retail touchpoints,” Whyte commented. “No one shops in isolation anymore. The consumer is constantly social and digital, and so we must meet them in that space. Working with Y&R Singapore will ensure that what we offer as a team is creative, strategic and customised for local brands, while still pulling on the power of LabStore’s global network resources.” Miller heads up Y&R LabStore Singapore with over 35 years’ experience in the fields of branding, advertising, communications and marketing, with a particular emphasis on the retail environment. He has been in Singapore for more than 20 years and has worked with clients including Unilever, Heineken, Nokia, BAT, Diageo (Johnnie Walker, Smirnoff), Nestle, Energizer, Schick and 3M, to name a few. During recent years, Miller has consulted for the Singapore Government’s Design Engage program and spoken at brand and marketing conferences such as the Asia Business Review, Brandfest and Brand Loyalty Congress. Similarly, Whyte’s career spans more than 30 years in the fields of branding, advertising, activation, design, corporate Identity, integrated brand communication, retail communication, merchandising and design, the majority of which has been spent in Asia-Pacific. He established Tequila’s Singapore and APAC regional offices in 1995, and his brand experiences include Visa, Symantec, Rothmans/Dunhill, Asia Pacific Breweries (Anchor and Tiger), Hennessy, Moët & Chandon, Tesco, Allied Domecq (various spirits) , Hardy’s (wines) Diageo (Guinness and Johnnie Walker), Harley Davidson, Energizer, Nestle (Milo, Maggi, Bliss), Mondelez, 3M, Schick and more. LabStore’s Singapore arm will be the latest in a string of openings around the world. At present, Labstore has been rolled out in more than 20 countries worldwide since 2014, spanning Europe, Asia, Latin America, North America and South Africa. It is one of the biggest networks of its kind, clocking in at among the top five retail and shopper marketing networks geographically. In Asia, LabStore is also present in Thailand and the Philippines. labstore, Singapore, retail, shopper marketing, jon bird, y&r singapore, Asia, News, leader Printer Friendly Download PDF Shelley Diamond to Serve as Mentor for Fortune/U.S. State Department Global Women’s Mentoring Partnership April 27, 2015 - Shelley Diamond, Chief Client Officer of Young & Rubicam, will serve as a mentor to Laura Akunga from Kenya for the Fortune/U.S. State Department Global Women’s Mentoring Partnership. With Vital Voices Global Partnership providing expertise in leadership training, this international mentoring program supports the U.S. goal of empowering women worldwide by supplying them with key skills and experience to become leaders in their businesses, communities and countries. “I am proud to play an important role in engaging, inspiring, and empowering a new generation of women leaders around the world. I have been very fortunate to have had amazing mentees over the past six years of which two of my past mentees, Precious Simba of Zimbabwe and Yin Myo Su of Myanmar, were named the 2012 & 2013 Fortune and Goldman Sachs Global Woman Leaders, respectively,” said Shelley Diamond. For two weeks, Shelley Diamond, along with Barbara Basney, Vice President, Brand Content and Media of Xerox Corporation, will mentor Laura Akunga, providing her with valuable skills, experience, and access to networks that can lead to future opportunities in her home community. At the same time, Laura will share her experience, industry knowledge, and key insights on the business culture in Kenya, contributing to this program’s two-way exchange of ideas and perspectives. The Fortune/U.S. State Department Global Women’s Mentoring Partnership directly supports the U.S. goal of advancing women’s efforts to become financially independent through entrepreneurship and utilize their economic strength to improve their communities. Since the inaugural program in 2006, the U.S. Department of State, Fortune Most Powerful Women, and Vital Voices Global Partnership have worked with over 250 international businesswomen leaders from 59 countries and territories. Program alumnae continue to leverage their networks to generate lasting change in their communities and positive outcomes for women within their sectors. The U.S. Department of State’s Bureau of Educational and Cultural Affairs builds relations between the people of the United States and the people of other countries through academic, cultural, sports, professional and private exchanges, as well as public-private partnerships and mentoring programs. These exchange programs improve foreign relations and strengthen the national security of the United States, support U.S. international leadership, and provide a broad range of domestic benefits by helping break down barriers that often divide us, like religion, politics, language and ethnicity, and geography. Join the conversation online with #EmpowerWomen and #FortuneMPW. Read more Close Shelley Diamond to Serve as Mentor for Fortune/U.S. State Department Global Women’s Mentoring Partnership April 27, 2015 - Shelley Diamond, Chief Client Officer of Young & Rubicam, will serve as a mentor to Laura Akunga from Kenya for the Fortune/U.S. State Department Global Women’s Mentoring Partnership. With Vital Voices Global Partnership providing expertise in leadership training, this international mentoring program supports the U.S. goal of empowering women worldwide by supplying them with key skills and experience to become leaders in their businesses, communities and countries. “I am proud to play an important role in engaging, inspiring, and empowering a new generation of women leaders around the world. I have been very fortunate to have had amazing mentees over the past six years of which two of my past mentees, Precious Simba of Zimbabwe and Yin Myo Su of Myanmar, were named the 2012 & 2013 Fortune and Goldman Sachs Global Woman Leaders, respectively,” said Shelley Diamond. For two weeks, Shelley Diamond, along with Barbara Basney, Vice President, Brand Content and Media of Xerox Corporation, will mentor Laura Akunga, providing her with valuable skills, experience, and access to networks that can lead to future opportunities in her home community. At the same time, Laura will share her experience, industry knowledge, and key insights on the business culture in Kenya, contributing to this program’s two-way exchange of ideas and perspectives. The Fortune/U.S. State Department Global Women’s Mentoring Partnership directly supports the U.S. goal of advancing women’s efforts to become financially independent through entrepreneurship and utilize their economic strength to improve their communities. Since the inaugural program in 2006, the U.S. Department of State, Fortune Most Powerful Women, and Vital Voices Global Partnership have worked with over 250 international businesswomen leaders from 59 countries and territories. Program alumnae continue to leverage their networks to generate lasting change in their communities and positive outcomes for women within their sectors. The U.S. Department of State’s Bureau of Educational and Cultural Affairs builds relations between the people of the United States and the people of other countries through academic, cultural, sports, professional and private exchanges, as well as public-private partnerships and mentoring programs. These exchange programs improve foreign relations and strengthen the national security of the United States, support U.S. international leadership, and provide a broad range of domestic benefits by helping break down barriers that often divide us, like religion, politics, language and ethnicity, and geography. Join the conversation online with #EmpowerWomen and #FortuneMPW. Shelley Diamond, fortune, U.S. State Department, Global Women's Mentoring Partnership, Vital Voices Global Partnership, Women, leadership, zimbabwe, Africa, myanmar, #EmpowerWomen, #FortuneMPW Printer Friendly Download PDF Y&R Names Tim O’Sullivan Managing Director, Labstore North America April 6, 2015 - Y&R announced today the appointment of Tim O’Sullivan as Managing Director, North America for Labstore, the agency’s global retail and shopper marketing network. Effective immediately, O’Sullivan oversees shopper marketing throughout the region for Labstore and U.S. Hispanic marketing agency Bravo, also part of Y&R. He will report into Jon Bird, Global Managing Director of Labstore. Previously, O’Sullivan was VP, Managing Director CPG & Shopper Marketing at Bravo. In his new role, he will continue to oversee shopper marketing for the U.S. Hispanic market shop, splitting his time between Y&R global headquarters in New York and Miami, where Bravo is based. He will continue to also report into Eric Hoyt, President and CEO of Bravo. “Tim has an incredible background – a wealth of CPG experience from his years at P&G and an acute understanding of the shopper journey in both the general and U.S. Hispanic markets,” said Bird, who launched Labstore globally in 2014 and recently spoke at SXSW Interactive on 10 Inventions That Will Revolutionize Retail. “He has done wonders launching the shopper marketing capability at Bravo, and I can’t wait for him to do the same for Labstore in North America.” O’Sullivan launched his career at P&G, where he spent 20 years building and leading high-performance teams in brand management and sales. While there, he helped launch dozens of new brands and products across the US and Latin America, and was instrumental in making Latin America the fastest-growing region for Pringles. In 2012, he successfully kicked off the retail and shopper marketing capability at Bravo, and expanded it to encompass 37 employees working across multiple clients. “There is tremendous momentum behind Labstore, from new locations in Africa, the Middle East and Asia to award-winning ideas from Labstore network agencies in Australia and Latin America. I’m excited to join the team, and to work with Jon Bird. We complement each other’s skills well – Jon with his retail marketing knowledge, me with my shopper marketing background,” said O’Sullivan. Read more Close Y&R Names Tim O’Sullivan Managing Director, Labstore North America April 6, 2015 - Y&R announced today the appointment of Tim O’Sullivan as Managing Director, North America for Labstore, the agency’s global retail and shopper marketing network. Effective immediately, O’Sullivan oversees shopper marketing throughout the region for Labstore and U.S. Hispanic marketing agency Bravo, also part of Y&R. He will report into Jon Bird, Global Managing Director of Labstore. Previously, O’Sullivan was VP, Managing Director CPG & Shopper Marketing at Bravo. In his new role, he will continue to oversee shopper marketing for the U.S. Hispanic market shop, splitting his time between Y&R global headquarters in New York and Miami, where Bravo is based. He will continue to also report into Eric Hoyt, President and CEO of Bravo. “Tim has an incredible background – a wealth of CPG experience from his years at P&G and an acute understanding of the shopper journey in both the general and U.S. Hispanic markets,” said Bird, who launched Labstore globally in 2014 and recently spoke at SXSW Interactive on 10 Inventions That Will Revolutionize Retail. “He has done wonders launching the shopper marketing capability at Bravo, and I can’t wait for him to do the same for Labstore in North America.” O’Sullivan launched his career at P&G, where he spent 20 years building and leading high-performance teams in brand management and sales. While there, he helped launch dozens of new brands and products across the US and Latin America, and was instrumental in making Latin America the fastest-growing region for Pringles. In 2012, he successfully kicked off the retail and shopper marketing capability at Bravo, and expanded it to encompass 37 employees working across multiple clients. “There is tremendous momentum behind Labstore, from new locations in Africa, the Middle East and Asia to award-winning ideas from Labstore network agencies in Australia and Latin America. I’m excited to join the team, and to work with Jon Bird. We complement each other’s skills well – Jon with his retail marketing knowledge, me with my shopper marketing background,” said O’Sullivan. North America, labstore, jon bird, tim o'sullivan, P&G, Bravo, Miami, New York Printer Friendly Download PDF Y&R Shanghai Announces New Leadership Team March 26, 2015 - Y&R today announced its new leadership team in Shanghai, naming Kien Hoe as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director Y&R Shanghai. Commenting on the announcement, Matthew Godfrey, President Y&R Asia said, “Y&R China has consistently proved its creative might and Kien has played an integral part in Shanghai’s contribution to the agency’s achievements. We warmly welcome Annie Boo back to Y&R as Managing Director in Shanghai, and we are confident that together they will lead the team to continued success.” Y&R has been China’s most-awarded agency at the Cannes Lions International Advertising Festival for two consecutive years, bringing home 10 Lions in 2014, including China’s only Gold, and was multiply awarded worldwide at the likes of LIA and winning a Spikes Grand Prix. With more than 18 years of brand building experience in the industry, Kien joined Y&R Shanghai as Group Creative Director in September 2013 with an impressive array of China and regional campaigns and award wins for clients including Adidas, McDonald’s and Dove. He started his career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancil - Malaysia’s Top Advertising Award show. Kien’s passion lies in building brands and he firmly believes that good creative ideas can help a good product become great. Annie Boo returns to Y&R after stints with BBDO China and JWT Malaysia. Prior to that Boo was Regional Account Director at Y&R Kuala Lumpur.Passionate, creative, focused and driven to build brands with strong ideas and strong relationships, Boo has extensive management experience across multiple product categories and has been pivotal to major FMCG and beverage new business wins. Having originally graduated in law before pursuing her career in advertising, Boo is contagiously passionate while able to balance good creative work with clear business strategy. It was also announced that Y&R China Chief Creative Officer Nils Andersson will be stepping down in the summer. Commented Y&R Asia Chief Creative Officer Marcus Rebeschini, “We thank Nils for his overall guidance of the Y&R China creative teams. He has truly helped them to deliver on his avowed intent to be world-class in China and we wish him all the best for the future.” Read more Close Y&R Shanghai Announces New Leadership Team March 26, 2015 - Y&R today announced its new leadership team in Shanghai, naming Kien Hoe as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director Y&R Shanghai. Commenting on the announcement, Matthew Godfrey, President Y&R Asia said, “Y&R China has consistently proved its creative might and Kien has played an integral part in Shanghai’s contribution to the agency’s achievements. We warmly welcome Annie Boo back to Y&R as Managing Director in Shanghai, and we are confident that together they will lead the team to continued success.” Y&R has been China’s most-awarded agency at the Cannes Lions International Advertising Festival for two consecutive years, bringing home 10 Lions in 2014, including China’s only Gold, and was multiply awarded worldwide at the likes of LIA and winning a Spikes Grand Prix. With more than 18 years of brand building experience in the industry, Kien joined Y&R Shanghai as Group Creative Director in September 2013 with an impressive array of China and regional campaigns and award wins for clients including Adidas, McDonald’s and Dove. He started his career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancil - Malaysia’s Top Advertising Award show. Kien’s passion lies in building brands and he firmly believes that good creative ideas can help a good product become great. Annie Boo returns to Y&R after stints with BBDO China and JWT Malaysia. Prior to that Boo was Regional Account Director at Y&R Kuala Lumpur.Passionate, creative, focused and driven to build brands with strong ideas and strong relationships, Boo has extensive management experience across multiple product categories and has been pivotal to major FMCG and beverage new business wins. Having originally graduated in law before pursuing her career in advertising, Boo is contagiously passionate while able to balance good creative work with clear business strategy. It was also announced that Y&R China Chief Creative Officer Nils Andersson will be stepping down in the summer. Commented Y&R Asia Chief Creative Officer Marcus Rebeschini, “We thank Nils for his overall guidance of the Y&R China creative teams. He has truly helped them to deliver on his avowed intent to be world-class in China and we wish him all the best for the future.” Y&R, young rubicam, yr, yr china, yr shanghai, Asia, leadership, people, News, Matthew Godfrey, kien hoe, annie boo Printer Friendly Download PDF Y&R New York Hires Juan Charvet as Director of Experience Strategy March 24, 2015 — Y&R New York announced today the addition of Juan Charvet as Director of Experience Strategy. Effective immediately, Charvet will apply his experiential and digital knowledge to the strategy and creative teams to ensure that all ideas take into account the holistic customer journey. In this newly created role, Charvet reports to Chief Strategy Officer Dick de Lange, who joined Y&R in October from R/GA. Charvet arrives at the agency shortly after the hire of Leslie Sims as its Chief Creative Officer, and is the latest appointment by Y&R President Jim Radosevic. “Juan will be a huge asset in pushing and extending our strategic thinking, leading to engaging and innovative creative that seamlessly spans platforms,” said Radosevic. “He is also a pleasure to work with and the perfect addition to our evolving team here.” Charvet brings to Y&R an interesting mix of experience in technology, digital strategy, process methodology, user experience and business strategy. Most recently, he spent two years as a Technical Director at 360i, leading teams of experience designers, developers, content strategists and more for clients including Canon USA, Mondelez International and Ben & Jerry’s. Prior to that, Charvet was Associate Technology Director at frog, where he counseled clients including GE, the Comcast Corporation, Bloomberg L.P. and others with technology research, solution architecture, digital strategy and end-to-end implementation management. He previously worked as Lead Developer, Technology at Y&R sister agency VML and executed digital components of Y&R campaigns including Xerox “Real Business” and LG “Give it a Ponder.” Charvet has also contributed his talents as a consultant, designer and developer to a variety of companies, including Red Tettemer, Imaginary Forces, and I-SITE, Inc. “Y&R New York has a unique strength in its deep brand understanding, as well as an incredible bench of global strategic resources to tap, from BrandAsset® Valuator to eXploring,” said Charvet. “I’m excited to get to work with an incredible team at such an iconic agency.” Y&R New York works with an array of consumer and BtoB clients, including Campbell’s, Dell, Hillshire Brands, Land Rover, Optum, Pepperidge Farm, Xerox and a number of healthcare and pharmaceutical brands. To find out more about the agency, go to http://yrnyc.com. Read more Close Y&R New York Hires Juan Charvet as Director of Experience Strategy March 24, 2015 — Y&R New York announced today the addition of Juan Charvet as Director of Experience Strategy. Effective immediately, Charvet will apply his experiential and digital knowledge to the strategy and creative teams to ensure that all ideas take into account the holistic customer journey. In this newly created role, Charvet reports to Chief Strategy Officer Dick de Lange, who joined Y&R in October from R/GA. Charvet arrives at the agency shortly after the hire of Leslie Sims as its Chief Creative Officer, and is the latest appointment by Y&R President Jim Radosevic. “Juan will be a huge asset in pushing and extending our strategic thinking, leading to engaging and innovative creative that seamlessly spans platforms,” said Radosevic. “He is also a pleasure to work with and the perfect addition to our evolving team here.” Charvet brings to Y&R an interesting mix of experience in technology, digital strategy, process methodology, user experience and business strategy. Most recently, he spent two years as a Technical Director at 360i, leading teams of experience designers, developers, content strategists and more for clients including Canon USA, Mondelez International and Ben & Jerry’s. Prior to that, Charvet was Associate Technology Director at frog, where he counseled clients including GE, the Comcast Corporation, Bloomberg L.P. and others with technology research, solution architecture, digital strategy and end-to-end implementation management. He previously worked as Lead Developer, Technology at Y&R sister agency VML and executed digital components of Y&R campaigns including Xerox “Real Business” and LG “Give it a Ponder.” Charvet has also contributed his talents as a consultant, designer and developer to a variety of companies, including Red Tettemer, Imaginary Forces, and I-SITE, Inc. “Y&R New York has a unique strength in its deep brand understanding, as well as an incredible bench of global strategic resources to tap, from BrandAsset® Valuator to eXploring,” said Charvet. “I’m excited to get to work with an incredible team at such an iconic agency.” Y&R New York works with an array of consumer and BtoB clients, including Campbell’s, Dell, Hillshire Brands, Land Rover, Optum, Pepperidge Farm, Xerox and a number of healthcare and pharmaceutical brands. To find out more about the agency, go to http://yrnyc.com. Y&R New York, strategy, Creative, New York, juan charvet Printer Friendly Download PDF Rafael Esteve Named Chairman of Y&R Spain March 23, 2015 - David Sable, the Global CEO of Y&R, has announced that Rafa Esteve has been named Chairman of Y&R in Spain. Rafa will integrate the business around both the Madrid and Barcelona offices for the first time since Y&R arrived in Madrid, when the global advertising firm acquired Vinizius in 1995 and Tapsa Advertising in 2007. As Chairman of Y&R Spain, Rafa will also have oversight of Labstore Madrid, which is the original and largest office of Y&R’s shopper marketing and retail network, Labstore. For the past 25 years, Rafa has led Vinizius/Y&R Barcelona, and has served as its chairman since 1990. He is also the Managing Partner for the agency’s worldwide Danone account, which spans fifty-six markets, and is also a permanent member of Y&R’s Global Executive Committee. At the same time, Fernando Ocana, who has led Tapsa/Y&R Madrid for the past eight years, will become the Honorary Chairman for the Madrid office. Rafa has already started to redefine the management structure in the Madrid office, with the appointment of Nieves Duran, who will step into the role of General Manager in Madrid, having served as Planning Director since 2011. Mauricio Rocha will also join the Madrid office, coming from Y&R Colombia, to reinforce new creativity. During his career in Colombia, Mauricio brought the agency’s creative reputation to new heights as he won for more than 400 creative awards locally and another 400 awards internationally, including constantly winning Cannes Lions and Effies throughout his creative career. Mauricio and Rafa have worked together for Danone and Telefónica’s operations in Latin American markets, where Rafa got to know Mauricio’s creative talent, and decided to bring him to the Spanish market in a leadership role for Y&R’s Madrid office. “This is a critical move for us in Spain, and it will help us leverage the individual and collective strengths of our two agencies there. Rafa is in a category of his own: an exceptional global marketer, a proven leader locally, and someone who brings value to everything he touches. Our clients and our agency will benefit from his experience and wisdom,” said Sable, Global CEO of Y&R. He added: "Being a Global Boutique will take on a new, complete meaning in Spain, now, with Tapsa/YR in Madrid and Vinizius/YR in Barcelona." “I am looking forward to establishing the Vinizius/Y&R model in Madrid, and developing a solid client base with a truly win-to-win partnership” said Rafa. “For the first time in the Spanish market, our two main cities will have the spirit of local agencies which make the capabilities of the Y&R network even stronger.” Rafa was, and remains, a dyed-in-the-wool entrepreneur who established and developed one of the most successful advertising agencies in the 1990s in the Barcelona market. After the acquisition of Vinizius by Y&R, Rafa continued to serve as a board member on different start-ups and businesses in Spain. He studied at the University of Barcelona and earned his degree in Industrial Psychology, as well as a post-degree in Organizational Psychology in 1985. He also holds a marketing Master’s Degree from Tufts University and an MBA from EADA in Barcelona. Read more Close Rafael Esteve Named Chairman of Y&R Spain March 23, 2015 - David Sable, the Global CEO of Y&R, has announced that Rafa Esteve has been named Chairman of Y&R in Spain. Rafa will integrate the business around both the Madrid and Barcelona offices for the first time since Y&R arrived in Madrid, when the global advertising firm acquired Vinizius in 1995 and Tapsa Advertising in 2007. As Chairman of Y&R Spain, Rafa will also have oversight of Labstore Madrid, which is the original and largest office of Y&R’s shopper marketing and retail network, Labstore. For the past 25 years, Rafa has led Vinizius/Y&R Barcelona, and has served as its chairman since 1990. He is also the Managing Partner for the agency’s worldwide Danone account, which spans fifty-six markets, and is also a permanent member of Y&R’s Global Executive Committee. At the same time, Fernando Ocana, who has led Tapsa/Y&R Madrid for the past eight years, will become the Honorary Chairman for the Madrid office. Rafa has already started to redefine the management structure in the Madrid office, with the appointment of Nieves Duran, who will step into the role of General Manager in Madrid, having served as Planning Director since 2011. Mauricio Rocha will also join the Madrid office, coming from Y&R Colombia, to reinforce new creativity. During his career in Colombia, Mauricio brought the agency’s creative reputation to new heights as he won for more than 400 creative awards locally and another 400 awards internationally, including constantly winning Cannes Lions and Effies throughout his creative career. Mauricio and Rafa have worked together for Danone and Telefónica’s operations in Latin American markets, where Rafa got to know Mauricio’s creative talent, and decided to bring him to the Spanish market in a leadership role for Y&R’s Madrid office. “This is a critical move for us in Spain, and it will help us leverage the individual and collective strengths of our two agencies there. Rafa is in a category of his own: an exceptional global marketer, a proven leader locally, and someone who brings value to everything he touches. Our clients and our agency will benefit from his experience and wisdom,” said Sable, Global CEO of Y&R. He added: "Being a Global Boutique will take on a new, complete meaning in Spain, now, with Tapsa/YR in Madrid and Vinizius/YR in Barcelona." “I am looking forward to establishing the Vinizius/Y&R model in Madrid, and developing a solid client base with a truly win-to-win partnership” said Rafa. “For the first time in the Spanish market, our two main cities will have the spirit of local agencies which make the capabilities of the Y&R network even stronger.” Rafa was, and remains, a dyed-in-the-wool entrepreneur who established and developed one of the most successful advertising agencies in the 1990s in the Barcelona market. After the acquisition of Vinizius by Y&R, Rafa continued to serve as a board member on different start-ups and businesses in Spain. He studied at the University of Barcelona and earned his degree in Industrial Psychology, as well as a post-degree in Organizational Psychology in 1985. He also holds a marketing Master’s Degree from Tufts University and an MBA from EADA in Barcelona. youngrubicam, Spain, leadership, people, News, David Sable, Rafael Esteve, rafa esteve Printer Friendly Download PDF John Fraser Named President, Y&R Chicago March 17, 2015 - Y&R today announced it has appointed John Fraser as President of Y&R Chicago. Fraser will lead the strategic vision and growth of the agency, whose clients include Bel Brands, Butterball, BMO Harris Bank, Carfax, Embassy Suites, DoubleTree Hotels and Famous Footwear. He comes on board March 18th. Kary McIlwain, who has worked with Y&R for 26 years in both its New York and Chicago offices will step into the role of Non-Executive Chairman of Y&R Chicago through the latter part of 2015 to assure a smooth transition. “John is an inspiring leader with deep knowledge of the Chicago market and a proven track record of growth for both agencies and marketers. His entrepreneurial approach is perfectly suited to our culture and client base,” said Y&R global CEO David Sable. “I’m grateful to Kary for having led Y&R Chicago to so many successes. She has been a great champion of her people and a steadfast advocate for her clients and their brands. After 26 years at Y&R we can understand that she is ready to start a new chapter. She will remain for the next several months to support the business through transition,” added Sable. Fraser has had a dynamic career to date, consisting of a mix of agency and account leadership roles and the co-founding of multiple companies, including beverage company Rosa’s Horchata LLC, brand strategy firm Brand Team Partners and the highly regarded advertising agency Element 79. He joins Y&R from mcgarrybowen Chicago, where he was Chief Operating Officer and Group Managing Director and led multiple client accounts. Fraser has also held account leadership roles at FCB Chicago/Bayer Bess Vanderwarker and Leo Burnett Chicago. “I am thrilled to join such an iconic agency. We have a really strong team here in Chicago, and we’re supported by some of the smartest people and best strategic resources of any global ad network,” said Fraser. “I’m excited to play a role in the continued growth and evolution of Y&R Chicago.” Read more Close John Fraser Named President, Y&R Chicago March 17, 2015 - Y&R today announced it has appointed John Fraser as President of Y&R Chicago. Fraser will lead the strategic vision and growth of the agency, whose clients include Bel Brands, Butterball, BMO Harris Bank, Carfax, Embassy Suites, DoubleTree Hotels and Famous Footwear. He comes on board March 18th. Kary McIlwain, who has worked with Y&R for 26 years in both its New York and Chicago offices will step into the role of Non-Executive Chairman of Y&R Chicago through the latter part of 2015 to assure a smooth transition. “John is an inspiring leader with deep knowledge of the Chicago market and a proven track record of growth for both agencies and marketers. His entrepreneurial approach is perfectly suited to our culture and client base,” said Y&R global CEO David Sable. “I’m grateful to Kary for having led Y&R Chicago to so many successes. She has been a great champion of her people and a steadfast advocate for her clients and their brands. After 26 years at Y&R we can understand that she is ready to start a new chapter. She will remain for the next several months to support the business through transition,” added Sable. Fraser has had a dynamic career to date, consisting of a mix of agency and account leadership roles and the co-founding of multiple companies, including beverage company Rosa’s Horchata LLC, brand strategy firm Brand Team Partners and the highly regarded advertising agency Element 79. He joins Y&R from mcgarrybowen Chicago, where he was Chief Operating Officer and Group Managing Director and led multiple client accounts. Fraser has also held account leadership roles at FCB Chicago/Bayer Bess Vanderwarker and Leo Burnett Chicago. “I am thrilled to join such an iconic agency. We have a really strong team here in Chicago, and we’re supported by some of the smartest people and best strategic resources of any global ad network,” said Fraser. “I’m excited to play a role in the continued growth and evolution of Y&R Chicago.” Y&R Chicago, Chicago, john fraser, President, kary mcilwain Printer Friendly Download PDF Y&R Advertising Names Alex Hughes Global Chief Marketing Officer March 12, 2015 - Y&R Global CEO David Sable announced today that he was naming Y&R Advertising veteran Alex Hughes to the post of Global Chief Marketing Officer of Y&R Advertising. He will be responsible for leading marketing and new business development efforts. In this role, Hughes will collaborate with VML CMO Beth Wade, going to market together, when appropriate, as more and more clients are requesting global integration. He will also tap into Y&R’s Labstore, Iconmobile, Bravo and BrandAsset® Valuator to offer clients the full value and power of the global Y&R network. Hughes will also serve as the liaison to WPP for integrated new business. Sable stated: “Alex has spent 27 years at Y&R Advertising and Wunderman, helping clients address their communications challenges and opportunities. He is smart, grounded by real business acumen and passionate about what we do. Alex solves problems strategically, creatively and inventively and knows every corner of Y&R thoroughly. He has worked across our various disciplines, all around our global network, and on accounts large and small — and on top of that, speaks four languages. He knows how to leverage the agency’s resources to deliver the best work and results.” Hughes commented: “I am excited to have a challenge that pulls together all that I have learned and done at Y&R Advertising over many years. In fact, seeing how much our offering continues to evolve to meet the demands of an industry in perpetual motion, I believe I can help clients find solutions that will address both their short- and long-term interests." Hughes joined the agency business in 1984, doing advertising for clients like E.F. Hutton and Citibank. He started with sister company Wunderman in 1988 and has been with Y&R Advertising since 1994. In his first years here, Hughes worked with the global group to develop and implement an agency program designed to help clients benefit from the full global resources of the agency. He worked with clients such as AT&T, Chevron, Clorox, Danone and Ericsson, and helped win the integrated global assignment for Citibank. Moving to a leadership role on the Citibank account, Hughes managed the integrated business across Latin America and EMEA before taking on the global leadership role. After Citibank, Hughes spent eight years on Y&R’s Colgate-Palmolive team working closely with the agency and client to develop a fully integrated agency offering for the account. Most recently, Hughes was the General Manager of Y&R Europe and Global Client Development Leader. The new change comes as Cathy Cohan, who serves as Global Chief Growth Officer, has decided to step back from her role in order to pursue some of her other passions. She will transition through the end of March. Said Sable, “Cathy has been an enormous asset to this agency. And while we are sad to see her leave, we fully support her desire to follow some of her other interests. We are very thankful for all that she has done in her three years here and will count on her to consult with us in the future.” Read more Close Y&R Advertising Names Alex Hughes Global Chief Marketing Officer March 12, 2015 - Y&R Global CEO David Sable announced today that he was naming Y&R Advertising veteran Alex Hughes to the post of Global Chief Marketing Officer of Y&R Advertising. He will be responsible for leading marketing and new business development efforts. In this role, Hughes will collaborate with VML CMO Beth Wade, going to market together, when appropriate, as more and more clients are requesting global integration. He will also tap into Y&R’s Labstore, Iconmobile, Bravo and BrandAsset® Valuator to offer clients the full value and power of the global Y&R network. Hughes will also serve as the liaison to WPP for integrated new business. Sable stated: “Alex has spent 27 years at Y&R Advertising and Wunderman, helping clients address their communications challenges and opportunities. He is smart, grounded by real business acumen and passionate about what we do. Alex solves problems strategically, creatively and inventively and knows every corner of Y&R thoroughly. He has worked across our various disciplines, all around our global network, and on accounts large and small — and on top of that, speaks four languages. He knows how to leverage the agency’s resources to deliver the best work and results.” Hughes commented: “I am excited to have a challenge that pulls together all that I have learned and done at Y&R Advertising over many years. In fact, seeing how much our offering continues to evolve to meet the demands of an industry in perpetual motion, I believe I can help clients find solutions that will address both their short- and long-term interests." Hughes joined the agency business in 1984, doing advertising for clients like E.F. Hutton and Citibank. He started with sister company Wunderman in 1988 and has been with Y&R Advertising since 1994. In his first years here, Hughes worked with the global group to develop and implement an agency program designed to help clients benefit from the full global resources of the agency. He worked with clients such as AT&T, Chevron, Clorox, Danone and Ericsson, and helped win the integrated global assignment for Citibank. Moving to a leadership role on the Citibank account, Hughes managed the integrated business across Latin America and EMEA before taking on the global leadership role. After Citibank, Hughes spent eight years on Y&R’s Colgate-Palmolive team working closely with the agency and client to develop a fully integrated agency offering for the account. Most recently, Hughes was the General Manager of Y&R Europe and Global Client Development Leader. The new change comes as Cathy Cohan, who serves as Global Chief Growth Officer, has decided to step back from her role in order to pursue some of her other passions. She will transition through the end of March. Said Sable, “Cathy has been an enormous asset to this agency. And while we are sad to see her leave, we fully support her desire to follow some of her other interests. We are very thankful for all that she has done in her three years here and will count on her to consult with us in the future.” alex hughes, leadership, chief marketing officer, global chief marketing officer, cmo, David Sable, Y&R, young & rubicam, cathy cohan, new business Printer Friendly Download PDF New Y&R Advertising Partners in East Africa March 11, 2015 - Chairman of Y&R South Africa and Africa Yossi Schwartz announced today that Y&R Advertising and VML have partnered with leading, multi-disciplinary communications agency, Creative Edge Ltd. Based in Nairobi, this agency will be renamed Creative Y&R and will become one of the network’s three centers of excellence, serving as a hub alongside South Africa and Nigeria. Established by CEO Prital Patel in 1995, Creative Edge started out as a design studio but soon evolved into an integrated communications agency, bolstering its offering to include advertising, digital, brand development, media planning and buying, strategy, packaging and custom publishing. “As a network hub, it’s essential for Creative Y&R to offer, and be experts on a wide mix of disciplines, to provide brand development for its clients and support its smaller regional agencies,” Schwartz said. He added, “Our strategy remains clear and focused; to be our clients’ most important partner and to drive net sales growth by expanding these partnerships through the best thinking, most effective work, more services and expanded geography.” “We are building a network that shares best practice through guidelines, structure, format, philosophy, management depth and commitment to development and growth, plus the transfer of knowledge, systems and tools. These tools cover strategy and planning, production and asset management, as well as knowledge tools and services. One of the network’s proprietary tools include Y&R’s BrandAsset® Valuator (BAV®), which is the world’s largest database of consumer perceptions of brands and is a key differentiator for the network. Y&R Advertising is serious about its commitment to knowledge transfer and making this partnership work,” Schwartz said. Creative Y&R is a strong partner for Y&R Advertising, VML and the East African market, boasting an enviable portfolio of work across brands such as Crown Paints, Oil Libya, EABL, Planet Yogurt, Kapa Oil, Daawat, Broadways, Cadbury GSK and Google amongst others. Under Prital’s leadership, Creative Y&R will be responsible for the development of the East African region, and the resources at Creative Y&R, as well as Y&R South Africa, will offer support to those agencies. Yossi said, “Much like Nigeria, Kenya is one of the most energetic markets in sub-Saharan Africa, influenced by the growing trend of urbanization in Africa and the innovation of high-growth markets. What’s more, according to the PWC Kenyan entertainment and media outlook 2013-2017 Report, 'the forecast annual growth rate for the entertainment and media market in Kenya in the next five years is 16.3% - one of the highest in the world.'” Creative Edge’s existing digital arm is called Qube Ltd, which will form part of this partnership as well. Through this partnership Qube will have access to VML, a leading digital agency that’s part of Y&R Advertising, and serves as the network’s digital backbone. Yossi highlighted, “We understand the importance of synergies between the online and offline world, and will work as a collaborative, integrated team to ensure that we are absolutely single-minded about the creative product.” Ahmed Salim, the managing director of Qube added, “This is an exciting milestone for us and with the support of VML, we will be able to make a greater impact in the digital industry in East Africa.” “It is our intention to invest in Kenya and as such, we’ll be working to introduce Y&R Labstore to the local market,” said Schwartz. “Labstore is Y&R Advertising’s new global retail and shopper marketing network that already operates in 20 markets. Shopper marketing is currently one of the fastest growing disciplines globally, and so in order to create a cohesive offering in the East African hub, it’s natural to include this in the agency services.” “Y&R Advertising and VML are not new to the Kenyan market,” said Schwartz, “Y&R Advertising has been in the market for many years, and this partnership comes from our ambition to seriously boost our reach. We are confident that Prital and her team are the right fit, and we are certain they will continue to deliver fantastic work. We are very excited to start this partnership and will soon start to bring our clients into the fold.” Prital said, “We are thrilled to be partnering with Y&R Advertising and VML and to be afforded the opportunity to become their anchor agency for this market. Y&R Advertising is a proud, but humble network that is remarkably creative. At last year’s Cannes Festival of Creativity, Y&R was ranked the fourth global network for a second consecutive year. And the agency had more markets winning lions than any other agency. Our talented creatives have experience across several different disciplines and bring together a unique blend of creativity, passion and drive. We have a common objective of working with clients to strengthen their brands and share Y&R’s vision to be our clients’ most important partner, delivering outstanding creative work. We’re really looking forward to being a part of a global network with the ability to tap into resources, tools and knowledge and be able to return that value through local insights and market leadership.” Creative Y&R will retain the 70+ staff employed by Creative Edge. Read more Close New Y&R Advertising Partners in East Africa March 11, 2015 - Chairman of Y&R South Africa and Africa Yossi Schwartz announced today that Y&R Advertising and VML have partnered with leading, multi-disciplinary communications agency, Creative Edge Ltd. Based in Nairobi, this agency will be renamed Creative Y&R and will become one of the network’s three centers of excellence, serving as a hub alongside South Africa and Nigeria. Established by CEO Prital Patel in 1995, Creative Edge started out as a design studio but soon evolved into an integrated communications agency, bolstering its offering to include advertising, digital, brand development, media planning and buying, strategy, packaging and custom publishing. “As a network hub, it’s essential for Creative Y&R to offer, and be experts on a wide mix of disciplines, to provide brand development for its clients and support its smaller regional agencies,” Schwartz said. He added, “Our strategy remains clear and focused; to be our clients’ most important partner and to drive net sales growth by expanding these partnerships through the best thinking, most effective work, more services and expanded geography.” “We are building a network that shares best practice through guidelines, structure, format, philosophy, management depth and commitment to development and growth, plus the transfer of knowledge, systems and tools. These tools cover strategy and planning, production and asset management, as well as knowledge tools and services. One of the network’s proprietary tools include Y&R’s BrandAsset® Valuator (BAV®), which is the world’s largest database of consumer perceptions of brands and is a key differentiator for the network. Y&R Advertising is serious about its commitment to knowledge transfer and making this partnership work,” Schwartz said. Creative Y&R is a strong partner for Y&R Advertising, VML and the East African market, boasting an enviable portfolio of work across brands such as Crown Paints, Oil Libya, EABL, Planet Yogurt, Kapa Oil, Daawat, Broadways, Cadbury GSK and Google amongst others. Under Prital’s leadership, Creative Y&R will be responsible for the development of the East African region, and the resources at Creative Y&R, as well as Y&R South Africa, will offer support to those agencies. Yossi said, “Much like Nigeria, Kenya is one of the most energetic markets in sub-Saharan Africa, influenced by the growing trend of urbanization in Africa and the innovation of high-growth markets. What’s more, according to the PWC Kenyan entertainment and media outlook 2013-2017 Report, 'the forecast annual growth rate for the entertainment and media market in Kenya in the next five years is 16.3% - one of the highest in the world.'” Creative Edge’s existing digital arm is called Qube Ltd, which will form part of this partnership as well. Through this partnership Qube will have access to VML, a leading digital agency that’s part of Y&R Advertising, and serves as the network’s digital backbone. Yossi highlighted, “We understand the importance of synergies between the online and offline world, and will work as a collaborative, integrated team to ensure that we are absolutely single-minded about the creative product.” Ahmed Salim, the managing director of Qube added, “This is an exciting milestone for us and with the support of VML, we will be able to make a greater impact in the digital industry in East Africa.” “It is our intention to invest in Kenya and as such, we’ll be working to introduce Y&R Labstore to the local market,” said Schwartz. “Labstore is Y&R Advertising’s new global retail and shopper marketing network that already operates in 20 markets. Shopper marketing is currently one of the fastest growing disciplines globally, and so in order to create a cohesive offering in the East African hub, it’s natural to include this in the agency services.” “Y&R Advertising and VML are not new to the Kenyan market,” said Schwartz, “Y&R Advertising has been in the market for many years, and this partnership comes from our ambition to seriously boost our reach. We are confident that Prital and her team are the right fit, and we are certain they will continue to deliver fantastic work. We are very excited to start this partnership and will soon start to bring our clients into the fold.” Prital said, “We are thrilled to be partnering with Y&R Advertising and VML and to be afforded the opportunity to become their anchor agency for this market. Y&R Advertising is a proud, but humble network that is remarkably creative. At last year’s Cannes Festival of Creativity, Y&R was ranked the fourth global network for a second consecutive year. And the agency had more markets winning lions than any other agency. Our talented creatives have experience across several different disciplines and bring together a unique blend of creativity, passion and drive. We have a common objective of working with clients to strengthen their brands and share Y&R’s vision to be our clients’ most important partner, delivering outstanding creative work. We’re really looking forward to being a part of a global network with the ability to tap into resources, tools and knowledge and be able to return that value through local insights and market leadership.” Creative Y&R will retain the 70+ staff employed by Creative Edge. VML, Y&R, east africa, South Africa, nigeria, Africa, creative edge Printer Friendly Download PDF Red Fuse Communications Appoints John Gamvros as Asia Head of Strategy March 10, 2015 - Jason Oke, Regional Managing Director Asia Red Fuse Communications, today announced the appointment of John Gamvros as Head of Strategy Asia for Red Fuse Communications, a WPP full-service integrated agency dedicated to serving all of Colgate-Palmolive’s brands worldwide. In his new role, Gamvros oversees all of Red Fuse’s strategy practices for Colgate-Palmolive across Asia, including brand strategy, communications planning, digital strategy, and data analytics. Based in Hong Kong, he reports to Jason Oke. Overseeing a six-strong team, Gamvros also sits on Red Fuse Asia’s management team. He joins Red Fuse from PHD Singapore where he was the Global Strategy lead on Unilever brands including Lux, Lifebuoy, Ponds and Close Up. Prior to PHD, he worked at Saatchi & Saatchi Singapore as Regional Planning Director for APAC. Originally from Australia, Gamvros started his career at OMD Sydney. His meteoric rise saw him co-found Fuse (OMD's branded content division), represent APAC on OMD’s worldwide creative council and win the Media Federation Grand Prix. Later Gamvros launched an independent creative agency named Stoke as founder and head of planning. Stoke was born of his passion for ground-breaking ideas and the growing need for innovative, integrated communications solutions. Outside the office John regularly lectures at various forums, including his regular preaching sessions to his mates at the pub! He has been MC at more than 10 weddings, and is passionately obsessed with Halloumi cheese. Commenting on the appointment, Oke said, “John’s experience across strategy in media, creative and content agencies makes him a valuable addition to the Red Fuse management team. This combined strategy role befits our integrated ‘horizontal’ agency model. 2014 saw Red Fuse awarded at Cannes, Spikes, and named Hong Kong Creative Agency of the Year – we look forward to another stellar year as we continue to fuel Colgate-Palmolive’s growth in Asia.” Read more Close Red Fuse Communications Appoints John Gamvros as Asia Head of Strategy March 10, 2015 - Jason Oke, Regional Managing Director Asia Red Fuse Communications, today announced the appointment of John Gamvros as Head of Strategy Asia for Red Fuse Communications, a WPP full-service integrated agency dedicated to serving all of Colgate-Palmolive’s brands worldwide. In his new role, Gamvros oversees all of Red Fuse’s strategy practices for Colgate-Palmolive across Asia, including brand strategy, communications planning, digital strategy, and data analytics. Based in Hong Kong, he reports to Jason Oke. Overseeing a six-strong team, Gamvros also sits on Red Fuse Asia’s management team. He joins Red Fuse from PHD Singapore where he was the Global Strategy lead on Unilever brands including Lux, Lifebuoy, Ponds and Close Up. Prior to PHD, he worked at Saatchi & Saatchi Singapore as Regional Planning Director for APAC. Originally from Australia, Gamvros started his career at OMD Sydney. His meteoric rise saw him co-found Fuse (OMD's branded content division), represent APAC on OMD’s worldwide creative council and win the Media Federation Grand Prix. Later Gamvros launched an independent creative agency named Stoke as founder and head of planning. Stoke was born of his passion for ground-breaking ideas and the growing need for innovative, integrated communications solutions. Outside the office John regularly lectures at various forums, including his regular preaching sessions to his mates at the pub! He has been MC at more than 10 weddings, and is passionately obsessed with Halloumi cheese. Commenting on the appointment, Oke said, “John’s experience across strategy in media, creative and content agencies makes him a valuable addition to the Red Fuse management team. This combined strategy role befits our integrated ‘horizontal’ agency model. 2014 saw Red Fuse awarded at Cannes, Spikes, and named Hong Kong Creative Agency of the Year – we look forward to another stellar year as we continue to fuel Colgate-Palmolive’s growth in Asia.” Asia, red fuse, jason oke, News, people, leadership, colgate-palmolive Printer Friendly Download PDF Y&R Vietnam appoints Vincent Van Dessel as Chief Executive Officer January 28, 2015 - Sanjay Bhasin, CEO Y&R Southeast Asia today announced the appointment of Vincent Van Dessel as Chief Executive Officer, Y&R Vietnam. Van Dessel’s 15 years in the advertising industry has included senior management roles at major multinational agencies; he was most recently CEO McCann Brussels where he oversaw its merger with Lowe. With experience spanning multiple categories, Van Dessel’s expertise extends from strategic planning to account and brand management. Awards won and awards judged include Effies, a Grand Effie, Cannes and New York Festivals. Fluent in three languages (and working on his Vietnamese) Van Dessel also has two Master’s degrees and is a graduate of INSEAD’s Executive Program. He succeeds Matthew Collier who is now CEO Y&R Group Indonesia. Commenting on the appointment Bhasin said, “Vincent has proved to be the ideal leader for Y&R’s wonderful young team in Vietnam. His enthusiasm and commitment to working in Asia generates an energy that is set to drive Y&R Vietnam to even more success in 2015.” Read more Close Y&R Vietnam appoints Vincent Van Dessel as Chief Executive Officer January 28, 2015 - Sanjay Bhasin, CEO Y&R Southeast Asia today announced the appointment of Vincent Van Dessel as Chief Executive Officer, Y&R Vietnam. Van Dessel’s 15 years in the advertising industry has included senior management roles at major multinational agencies; he was most recently CEO McCann Brussels where he oversaw its merger with Lowe. With experience spanning multiple categories, Van Dessel’s expertise extends from strategic planning to account and brand management. Awards won and awards judged include Effies, a Grand Effie, Cannes and New York Festivals. Fluent in three languages (and working on his Vietnamese) Van Dessel also has two Master’s degrees and is a graduate of INSEAD’s Executive Program. He succeeds Matthew Collier who is now CEO Y&R Group Indonesia. Commenting on the appointment Bhasin said, “Vincent has proved to be the ideal leader for Y&R’s wonderful young team in Vietnam. His enthusiasm and commitment to working in Asia generates an energy that is set to drive Y&R Vietnam to even more success in 2015.” Y&R Asia, y&r vietnam, matthew collier, Sanjay Bhasin, vincent can dessel, people, leadership, CEO Printer Friendly Download PDF Y&R Moscow Announces Two New Key Hires January 19, 2015 - Young & Rubicam announces that the Moscow management team is reinforced with two key hires: Natalia Romanenko, CEO and Luis Tauffer, Executive Creative Director. These new hires were made with the goal of implementing new business schemes and innovative approaches, restructuring main client service and creative units to reach the best ever level of service and creative product in the constantly changing market environment. Both Natalia and Luis are well-known professionals in the communications industry. Moscow-born Natalia Romanenko got a Bachelor’s degree of the Moscow State Institute of International Relations in 1997. She started her career in advertising in 1997 at Bates Viag Saatachi & Saatchi, was promoted from Group Account Director to Client Service Director and, then – to Managing Director at Lowe Adventa during 2002-2009 and since 2009 moved to leading positions as Managing Director at Euro RSCG/Havas Worldwide Moscow, CEO in EMCG/M&C Saatchi in 2013. Thanks to Natalia’s most active involvement, the agencies she worked in, successfully won Beeline, VTB, Lexus, Rosneft, AlfaInsurance, Pfizer and other most prestigious names. She is most successful in implementing new strategies and integration, enlargement of agencies’ services and competences, building teams able to solve most complicated tasks. This hire is effective as of January 15, 2015. Born in Brazil, Luis Tauffer got a degree of Bachelor of Advertising of The Federal University of Espirito Santo, Vitoria in 1998 and MBA of the Candido Mendes University of Rio de Janeiro in 2001. He worked in the world’s leading agencies including BBDO, Proximity BBDO, Euro RSCG, DDB&Co, Ogilvy & Mather, Escala and knows very well the specificity of the advertising markets in different countries: Brazil, Italy, Turkey, France, Russia. The most successful campaigns in these agencies’ history created under his leadership became the winners of the Cannes Lions, Epica, London International Awards, NY Festivals, Clio Awards, etc. Being a Creative Director of Proximity in Russia, Luis Tauffer managed digital and integrated media projects for such clients as Mars, Snickers, M&Ms, Gillette, Visa, Philip Morris, DHL. One of the world’s most successful digital campaigns in social networks for M&Ms got over 6 million friends on Odnoklassniki. His program of creative improvement, being a Creative Director of BBDO Russia, resulted in more than 320 awards of various international and local festivals!According to the Lurzer Archive magazine in 2013 Luis Tauffer was ranked as Top 5 Creative Director and Top 10 Art Director. This hire is effective as of December 18, 2014. David Sable, Global CEO, Y&R HQ New York, said: “We are excited to welcome both Natalia Romanenko and Luis Tauffer to Y&R. Natalia was born to the business in Russia. She brings us her tremendous experience and credibility in the marketplace, as well as a new energy and enthusiasm. Luis has an impeccable creative reputation, a proven creative leader known for his ability to motivate and inspire his teams. Together, they are a perfect leadership team, a great match of skill sets and experience across a wide range of local and global brands. We welcome them to our global network. It is an important moment for us as we stake our position for the future. Martin Beck, COO Y&R Europe, Middle East, Africa, said: “When I met Natalia, I immediately understood that she is one of the brightest, most dynamic leaders I have ever come across. She is exactly the right person that we need to make our successful and awarded Moscow office even more visible in the local market. We are confident that both our local and international clients will benefit immensely from Natalia and Luis Tauffer’s experience. Yuri Pashin, President, Y&R Companies in Russia & CIS said : “ At this period of time it’s advisable to develop new services – this is our Clients’ understanding and our strategy of development. I am certain that the choice of Natalia and Luis is a proper one and it will allow us to enter a new quality stage. Read more Close Y&R Moscow Announces Two New Key Hires January 19, 2015 - Young & Rubicam announces that the Moscow management team is reinforced with two key hires: Natalia Romanenko, CEO and Luis Tauffer, Executive Creative Director. These new hires were made with the goal of implementing new business schemes and innovative approaches, restructuring main client service and creative units to reach the best ever level of service and creative product in the constantly changing market environment. Both Natalia and Luis are well-known professionals in the communications industry. Moscow-born Natalia Romanenko got a Bachelor’s degree of the Moscow State Institute of International Relations in 1997. She started her career in advertising in 1997 at Bates Viag Saatachi & Saatchi, was promoted from Group Account Director to Client Service Director and, then – to Managing Director at Lowe Adventa during 2002-2009 and since 2009 moved to leading positions as Managing Director at Euro RSCG/Havas Worldwide Moscow, CEO in EMCG/M&C Saatchi in 2013. Thanks to Natalia’s most active involvement, the agencies she worked in, successfully won Beeline, VTB, Lexus, Rosneft, AlfaInsurance, Pfizer and other most prestigious names. She is most successful in implementing new strategies and integration, enlargement of agencies’ services and competences, building teams able to solve most complicated tasks. This hire is effective as of January 15, 2015. Born in Brazil, Luis Tauffer got a degree of Bachelor of Advertising of The Federal University of Espirito Santo, Vitoria in 1998 and MBA of the Candido Mendes University of Rio de Janeiro in 2001. He worked in the world’s leading agencies including BBDO, Proximity BBDO, Euro RSCG, DDB&Co, Ogilvy & Mather, Escala and knows very well the specificity of the advertising markets in different countries: Brazil, Italy, Turkey, France, Russia. The most successful campaigns in these agencies’ history created under his leadership became the winners of the Cannes Lions, Epica, London International Awards, NY Festivals, Clio Awards, etc. Being a Creative Director of Proximity in Russia, Luis Tauffer managed digital and integrated media projects for such clients as Mars, Snickers, M&Ms, Gillette, Visa, Philip Morris, DHL. One of the world’s most successful digital campaigns in social networks for M&Ms got over 6 million friends on Odnoklassniki. His program of creative improvement, being a Creative Director of BBDO Russia, resulted in more than 320 awards of various international and local festivals!According to the Lurzer Archive magazine in 2013 Luis Tauffer was ranked as Top 5 Creative Director and Top 10 Art Director. This hire is effective as of December 18, 2014. David Sable, Global CEO, Y&R HQ New York, said: “We are excited to welcome both Natalia Romanenko and Luis Tauffer to Y&R. Natalia was born to the business in Russia. She brings us her tremendous experience and credibility in the marketplace, as well as a new energy and enthusiasm. Luis has an impeccable creative reputation, a proven creative leader known for his ability to motivate and inspire his teams. Together, they are a perfect leadership team, a great match of skill sets and experience across a wide range of local and global brands. We welcome them to our global network. It is an important moment for us as we stake our position for the future. Martin Beck, COO Y&R Europe, Middle East, Africa, said: “When I met Natalia, I immediately understood that she is one of the brightest, most dynamic leaders I have ever come across. She is exactly the right person that we need to make our successful and awarded Moscow office even more visible in the local market. We are confident that both our local and international clients will benefit immensely from Natalia and Luis Tauffer’s experience. Yuri Pashin, President, Y&R Companies in Russia & CIS said : “ At this period of time it’s advisable to develop new services – this is our Clients’ understanding and our strategy of development. I am certain that the choice of Natalia and Luis is a proper one and it will allow us to enter a new quality stage. Moscow, Russia, David Sable, leadership, Martin Beck, new hires, News Printer Friendly Download PDF Y&R California Promotes Ronny Northrop to Chief Creative Officer January 14, 2015 - Y&R today announced the promotion of Ronny Northrop from Executive Creative Director to Chief Creative Officer, Y&R California. Based in San Francisco, Northrop will oversee the creative vision of the California agency, directing creative teams across all of the agency’s accounts, which include Blue Diamond Almonds, Crystal Cruises and Citrix. He reports into Y&R California President Mike Reese and Y&R Global Chief Creative Officer Tony Granger, and will continue to lead “Wrestling Club,” Y&R California’s innovation lab centered on cause marketing, startups and unique client challenges. "I'm so thrilled to promote Ronny to CCO of our California agency,” said Granger. "In addition to being incredibly talented, he's an awesome guy and has a real knack for culture. I know he will do great things for us on the West Coast." “Since joining our team last year, Ronny has had a dramatic impact on our culture and creative output,” said Reese. “Not only is he passionate about our clients’ businesses, he is a big believer in the power of creative to accomplish good, which is an ethos he has infused throughout our agency. We’re thrilled to have him as our new CCO.” Northrop began his prolific career at Crispin Porter & Bogusky, working on MINI Cooper, truth and Virgin Atlantic. At Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, and helped launch Hacking Autism, a program that crowd-sources technology ideas to help people with Autism find a voice. Northrop has also freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny. His work has been awarded by numerous industry shows, including a handful of gold cyber lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards. Read more Close Y&R California Promotes Ronny Northrop to Chief Creative Officer January 14, 2015 - Y&R today announced the promotion of Ronny Northrop from Executive Creative Director to Chief Creative Officer, Y&R California. Based in San Francisco, Northrop will oversee the creative vision of the California agency, directing creative teams across all of the agency’s accounts, which include Blue Diamond Almonds, Crystal Cruises and Citrix. He reports into Y&R California President Mike Reese and Y&R Global Chief Creative Officer Tony Granger, and will continue to lead “Wrestling Club,” Y&R California’s innovation lab centered on cause marketing, startups and unique client challenges. "I'm so thrilled to promote Ronny to CCO of our California agency,” said Granger. "In addition to being incredibly talented, he's an awesome guy and has a real knack for culture. I know he will do great things for us on the West Coast." “Since joining our team last year, Ronny has had a dramatic impact on our culture and creative output,” said Reese. “Not only is he passionate about our clients’ businesses, he is a big believer in the power of creative to accomplish good, which is an ethos he has infused throughout our agency. We’re thrilled to have him as our new CCO.” Northrop began his prolific career at Crispin Porter & Bogusky, working on MINI Cooper, truth and Virgin Atlantic. At Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, and helped launch Hacking Autism, a program that crowd-sources technology ideas to help people with Autism find a voice. Northrop has also freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny. His work has been awarded by numerous industry shows, including a handful of gold cyber lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards. Y&R, y&r california, ronny northrop, people, Chief Creative Officer, mike reese, mimi cook, Tony Granger Printer Friendly Download PDF Y&R New York Appoints New Chief Creative Officer Leslie Sims January 12, 2015 - Jim Radosevic, President of Y&R New York, and Tony Granger, Global Chief Creative Officer of Y&R, announced today that Leslie Sims has been named Chief Creative Officer of Y&R New York. She succeeds Jim Elliott, who has been CCO for the past three years. Sims will drive the creative vision of the New York agency, leading creative teams for clients including Land Rover, Dell, Campbell’s Soup Company, Xerox, Special Olympics and Partnership for a Healthier America. Sims’ appointment completes a reset of the New York leadership team since Radosevic stepped up to the role as President last May. This past September, Dick de Lange came on board as the Chief Strategy Officer from RG/A. “We are so happy to bring Leslie on board at Y&R New York at this moment. There’s been a lot of forward motion with Jim Radosevic and Dick de Lange in place and adding a new creative partner is part of this evolution. Leslie brings a great sensibility, enormous vitality and terrific creative instincts to take us into the future,” said Tony Granger. He added, “Jim Elliott has taken us a long way over the past three years, and we are grateful to him and wish him the best as he starts his next chapter.” Said Radosevic: “We are excited to have Leslie Sims join us at Y&R. She is so talented, adored by clients and colleagues alike, and is enthusiastic about being part of our future. We are all looking forward to working with her, to bringing her to our clients and infusing her energy into our culture.” Said Sims: "This role is really everything I could ask for — a chance to work at one of the most iconic agencies in the world, to learn from Tony Granger whose work I’ve admired for years, and to partner with Jim and Dick just made the opportunity irresistible. Their enthusiasm and passion are absolutely infectious. I can’t wait to jump in and be part of the Y&R New York team." Sims joins Y&R from McCann-Erickson, where she has spent the past 15 years working on a broad range of brands, including USPS, Nature Valley and other General Mills brands, Avis, Staples, Nestle Waters, Weight Watchers and MasterCard. She invented the Easy button for Staples and led the team that created the virtual hiking trails platform for US national parks on behalf of Nature Valley. Her work has won awards at Cannes, the Clios, the Webbys, the ADC, the One Show, the ANDYs, the ADDYs, LIA, Communications Arts, as well as a Jay Chiat Creative Technology Gold. Last year, she served on the press jury at Cannes, the One Show Advertising Jury and the Clios’ Branded Entertainment and Content Jury. Last year, she was named one of the top 36 Most Creative Women in Advertising by Business Insider and one of iMedia’s Top 25 Marketing Leaders and Innovators. Sims begins at the agency in February 2015. Read more Close Y&R New York Appoints New Chief Creative Officer Leslie Sims January 12, 2015 - Jim Radosevic, President of Y&R New York, and Tony Granger, Global Chief Creative Officer of Y&R, announced today that Leslie Sims has been named Chief Creative Officer of Y&R New York. She succeeds Jim Elliott, who has been CCO for the past three years. Sims will drive the creative vision of the New York agency, leading creative teams for clients including Land Rover, Dell, Campbell’s Soup Company, Xerox, Special Olympics and Partnership for a Healthier America. Sims’ appointment completes a reset of the New York leadership team since Radosevic stepped up to the role as President last May. This past September, Dick de Lange came on board as the Chief Strategy Officer from RG/A. “We are so happy to bring Leslie on board at Y&R New York at this moment. There’s been a lot of forward motion with Jim Radosevic and Dick de Lange in place and adding a new creative partner is part of this evolution. Leslie brings a great sensibility, enormous vitality and terrific creative instincts to take us into the future,” said Tony Granger. He added, “Jim Elliott has taken us a long way over the past three years, and we are grateful to him and wish him the best as he starts his next chapter.” Said Radosevic: “We are excited to have Leslie Sims join us at Y&R. She is so talented, adored by clients and colleagues alike, and is enthusiastic about being part of our future. We are all looking forward to working with her, to bringing her to our clients and infusing her energy into our culture.” Said Sims: "This role is really everything I could ask for — a chance to work at one of the most iconic agencies in the world, to learn from Tony Granger whose work I’ve admired for years, and to partner with Jim and Dick just made the opportunity irresistible. Their enthusiasm and passion are absolutely infectious. I can’t wait to jump in and be part of the Y&R New York team." Sims joins Y&R from McCann-Erickson, where she has spent the past 15 years working on a broad range of brands, including USPS, Nature Valley and other General Mills brands, Avis, Staples, Nestle Waters, Weight Watchers and MasterCard. She invented the Easy button for Staples and led the team that created the virtual hiking trails platform for US national parks on behalf of Nature Valley. Her work has won awards at Cannes, the Clios, the Webbys, the ADC, the One Show, the ANDYs, the ADDYs, LIA, Communications Arts, as well as a Jay Chiat Creative Technology Gold. Last year, she served on the press jury at Cannes, the One Show Advertising Jury and the Clios’ Branded Entertainment and Content Jury. Last year, she was named one of the top 36 Most Creative Women in Advertising by Business Insider and one of iMedia’s Top 25 Marketing Leaders and Innovators. Sims begins at the agency in February 2015. Y&R, New York, leslie sims, Jim Radosevic, Tony Granger, leadership, creative officer, Y&R New York, people, new hires Printer Friendly Download PDF Y&R South Africa Attracts Heavyweight Talent January 12, 2015 - Late last year, Y&R South Africa made two senior appointments including Sampa Diseko, as strategy director, and Christo Nel as associate executive creative director on the Pick n Pay account. According to an article published by McKinsey & Company entitled, ‘Rethinking the role of the strategist’, “Strategic planning has been under assault for years”. The article highlights today’s strategic landscape and how good strategy is more important than ever. It also explains that, “achieving real impact today requires strategists to stretch beyond strategic planning to develop at least one of a few signature strengths”. This means diversifying strategic responsibilities to identify business-development opportunities, and create branded insights on the basis of external forces at work and long-term market trends. Sampa Diseko is not short of any signature strengths and has spent her entire career ‘stretching’. She understands the importance of relevant and impactful marketing for both business and brands that need to thrive in a changing market place. She studied an MBA at the Gordon Institute Of Business (GIBS), where she completed a thesis on ‘Nostalgic Branding’. She then moved into consulting in business development for companies wishing to expand into the African continent. She’s an experienced marketing and brand manager having worked on client side for over eight years in a wide variety of areas from research, product development, strategy to brand and project management. She possesses creative flair and business acumen, which have moulded her well-rounded skillset, not only to match her genuine interest, but her personality too. Sampa will be based in the Johannesburg agency. In in the Cape Town agency, the seasoned Christo Nel joined Team Pick n Pay’s creative leadership as the associate executive creative director (ECD). He boasts 25 years experience in advertising as a copywriter, creative director, and executive creative director. This includes working strategically and creatively, amongst others, on the Shoprite account for five years and as a result, Christo is well versed in retail. He has partnered with the renowned Kassie Naidoo, who has been with the agency since 2012 as ECD on Pick n Pay. Christo is business-minded and strategically driven and describes himself as an idea-driven person, solving business problems creatively as a business partner, not simply as a supplier. His approach and personality underpins the agency’s efforts to be our client’s valued partner. At Y&R, creativity comes first and we’re ensuring that the best creative talent is supported by the best strategic insight that affords the most impactful creative delivery for our clients. And these two new appointments possess a wealth of knowledge and experience to do just that. Read more Close Y&R South Africa Attracts Heavyweight Talent January 12, 2015 - Late last year, Y&R South Africa made two senior appointments including Sampa Diseko, as strategy director, and Christo Nel as associate executive creative director on the Pick n Pay account. According to an article published by McKinsey & Company entitled, ‘Rethinking the role of the strategist’, “Strategic planning has been under assault for years”. The article highlights today’s strategic landscape and how good strategy is more important than ever. It also explains that, “achieving real impact today requires strategists to stretch beyond strategic planning to develop at least one of a few signature strengths”. This means diversifying strategic responsibilities to identify business-development opportunities, and create branded insights on the basis of external forces at work and long-term market trends. Sampa Diseko is not short of any signature strengths and has spent her entire career ‘stretching’. She understands the importance of relevant and impactful marketing for both business and brands that need to thrive in a changing market place. She studied an MBA at the Gordon Institute Of Business (GIBS), where she completed a thesis on ‘Nostalgic Branding’. She then moved into consulting in business development for companies wishing to expand into the African continent. She’s an experienced marketing and brand manager having worked on client side for over eight years in a wide variety of areas from research, product development, strategy to brand and project management. She possesses creative flair and business acumen, which have moulded her well-rounded skillset, not only to match her genuine interest, but her personality too. Sampa will be based in the Johannesburg agency. In in the Cape Town agency, the seasoned Christo Nel joined Team Pick n Pay’s creative leadership as the associate executive creative director (ECD). He boasts 25 years experience in advertising as a copywriter, creative director, and executive creative director. This includes working strategically and creatively, amongst others, on the Shoprite account for five years and as a result, Christo is well versed in retail. He has partnered with the renowned Kassie Naidoo, who has been with the agency since 2012 as ECD on Pick n Pay. Christo is business-minded and strategically driven and describes himself as an idea-driven person, solving business problems creatively as a business partner, not simply as a supplier. His approach and personality underpins the agency’s efforts to be our client’s valued partner. At Y&R, creativity comes first and we’re ensuring that the best creative talent is supported by the best strategic insight that affords the most impactful creative delivery for our clients. And these two new appointments possess a wealth of knowledge and experience to do just that. South Africa, Y&R, yr, young rubicam, people, strategy, Creative, new hires, leadership Printer Friendly Download PDF 2GO Group Partners with Y&R | LabStore January 9, 2015 - 2GO Group, the Philippines’ oldest, largest, and premier logistics provider, has named Y&R | LabStore Philippines as agency of record for all its creative requirements. The partnership covers all of 2GO’s brands, including 2GO Travel, 2GO Express, 2GO Freight, and 2GO Logistics. “We have always believed that the breadth of 2GO Group’s experience, our legacy, and our unparalleled service speak volumes about our commitment to providing end-to-end logistics services for Filipinos – whether for personal, travel, or business use. This partnership with Y&R | LabStore allows the group and our other brands to speak in a unified voice that cuts across all our services. It’s an exciting time to be a world-class Filipino brand that has a global footprint, and we have finally found an agency that was prepared for the creative undertaking,” says Stephen Rey Tagud, VP/Passage Business Commercial officer, 2GO. Mary Buenaventura, President/CEO of Y&R Philippines shares the agency’s excitement to work with a local legacy brand, “2GO allowed Y&R | LabStore Philippines to fully immerse ourselves in their culture – the way they work, the way they think, the way they view their legacy and their future. Beyond a partnership, this is turning out to be a collaborative effort of creative minds, front liners, strategic thinkers, and tactical implementers, all of whom have a shared passion to bring 2Go to the next level. We look forward to the next destination for the brand, and we invite you all to share this creative journey with us.” Officially launched in May 2014, Y&R | Labstore has a presence in 20 countries worldwide, and is among the Top Five retail and shopper marketing networks geographically. Labstore resources include retail marketing strategy and execution across all retail touchpoints, as well as shopper research, insights and execution with a focus on integration of digital. Read more Close 2GO Group Partners with Y&R | LabStore January 9, 2015 - 2GO Group, the Philippines’ oldest, largest, and premier logistics provider, has named Y&R | LabStore Philippines as agency of record for all its creative requirements. The partnership covers all of 2GO’s brands, including 2GO Travel, 2GO Express, 2GO Freight, and 2GO Logistics. “We have always believed that the breadth of 2GO Group’s experience, our legacy, and our unparalleled service speak volumes about our commitment to providing end-to-end logistics services for Filipinos – whether for personal, travel, or business use. This partnership with Y&R | LabStore allows the group and our other brands to speak in a unified voice that cuts across all our services. It’s an exciting time to be a world-class Filipino brand that has a global footprint, and we have finally found an agency that was prepared for the creative undertaking,” says Stephen Rey Tagud, VP/Passage Business Commercial officer, 2GO. Mary Buenaventura, President/CEO of Y&R Philippines shares the agency’s excitement to work with a local legacy brand, “2GO allowed Y&R | LabStore Philippines to fully immerse ourselves in their culture – the way they work, the way they think, the way they view their legacy and their future. Beyond a partnership, this is turning out to be a collaborative effort of creative minds, front liners, strategic thinkers, and tactical implementers, all of whom have a shared passion to bring 2Go to the next level. We look forward to the next destination for the brand, and we invite you all to share this creative journey with us.” Officially launched in May 2014, Y&R | Labstore has a presence in 20 countries worldwide, and is among the Top Five retail and shopper marketing networks geographically. Labstore resources include retail marketing strategy and execution across all retail touchpoints, as well as shopper research, insights and execution with a focus on integration of digital. 2go, labstore, philippines, Y&R, youngrubicam Printer Friendly Download PDF Y&R Chicago Promotes Jeremy Smallwood and Pam Mufson to Co-Executive Creative Directors January 6, 2015 - Y&R today announced the appointment of Jeremy Smallwood and Pam Mufson as Co-Executive Creative Directors of Y&R Chicago. Reporting to Y&R Chicago President Kary McIlwain and Y&R Global Chief Creative Officer Tony Granger, they will now lead the agency’s full creative team across all accounts, including Barilla, Bel Cheeses, Butterball, BMO Harris Bank, Carfax, DoubleTree and Famous Footwear. Previously, Smallwood and Mufson were creative directors at Y&R Chicago. "I'm so pleased to promote Jeremy and Pam to Co-ECD's of our Chicago agency," said Granger. "They're talented, hard-working and everyone loves working with them. It will be great to watch them grow and flourish." “For four years, Jeremy and Pam have contributed to some of our agency’s best creative work, and they have inspired others with their positivity, forward thinking, and willingness to roll up their sleeves to deliver beyond client expectations,” said McIlwain. “They have wonderful ideas on how to grow our clients’ brands and improve our creative processes, and I can’t wait to see what they do.” Smallwood and Mufson have worked together as creative partners for 13 years in Chicago, at Leo Burnett, mcgarry bowen and Y&R, respectively. Their work has been recognized by the Cannes Lions, One Show, New York Festivals, Archive, London International Awards and more. Their creative contributions were a major factor in the Chicago Advertising Federation’s decision to name Y&R Chicago its 2014 Agency of the Year. Read more Close Y&R Chicago Promotes Jeremy Smallwood and Pam Mufson to Co-Executive Creative Directors January 6, 2015 - Y&R today announced the appointment of Jeremy Smallwood and Pam Mufson as Co-Executive Creative Directors of Y&R Chicago. Reporting to Y&R Chicago President Kary McIlwain and Y&R Global Chief Creative Officer Tony Granger, they will now lead the agency’s full creative team across all accounts, including Barilla, Bel Cheeses, Butterball, BMO Harris Bank, Carfax, DoubleTree and Famous Footwear. Previously, Smallwood and Mufson were creative directors at Y&R Chicago. "I'm so pleased to promote Jeremy and Pam to Co-ECD's of our Chicago agency," said Granger. "They're talented, hard-working and everyone loves working with them. It will be great to watch them grow and flourish." “For four years, Jeremy and Pam have contributed to some of our agency’s best creative work, and they have inspired others with their positivity, forward thinking, and willingness to roll up their sleeves to deliver beyond client expectations,” said McIlwain. “They have wonderful ideas on how to grow our clients’ brands and improve our creative processes, and I can’t wait to see what they do.” Smallwood and Mufson have worked together as creative partners for 13 years in Chicago, at Leo Burnett, mcgarry bowen and Y&R, respectively. Their work has been recognized by the Cannes Lions, One Show, New York Festivals, Archive, London International Awards and more. Their creative contributions were a major factor in the Chicago Advertising Federation’s decision to name Y&R Chicago its 2014 Agency of the Year. people, Chicago, yr chicago, creatives, Tony Granger, jeremy smallwood, pam mufson, kary mcilwain, yr, Y&R Printer Friendly Download PDF Y&R Named Southeast Asia Creative Agency of the Year 2014 December 11, 2014 - Y&R Asia’s resurgence continues with a stellar performance at the region’s most prestigious Agency of the Year Awards, winning 14 titles for Y&R Advertising, VML and Red Fuse across 13 offices in 8 markets. Contributing to Y&R being crowned as overall "Southeast Asia Network of the Year" included Agency of the Year wins in Thailand, Yangon and Indonesia, for Y&R Advertising, VML and Red Fuse. Trophies were presented this week at events in Shanghai, Mumbai and Singapore, at the Agency of the Year Awards 2014 organized by Campaign Asia Pacific magazine. Gold wins saw Y&R China, Y&R Thailand and Y&R Indonesia named Creative Agency of the Year 2014 in their respective markets. Y&R China’s Chief Creative Officer Nils Andersson was named Greater China Creative of the Year; DY&R Tokyo’s Yuki Fuse won Japan/Korea Creative of the Year. Silvers included Creative Agency of the Year Indochina for Y&R Yangon and Greater China Specialist Agency of the Year for Red Fuse Communications Hong Kong. And Bronzes were won by VML IM2.0 for Greater China Digital Agency of the Year, VML Qais Indonesia for Indonesia Digital Agency of the Year in Indonesia and Spectrum Y&R for Creative Agency of the Year Pakistan. Poh Ling Yee was Runner-up Asia Pacific Talent Development Person/Team of the Year; Y&R Singapore’s Emir Shafri was Runner-up Southeast Asia Young Achiever of the Year. HS Jeong and the team from Y&R Korea were Runner-up Japan/Korea Business Development Team of the Year. The wins cap an outstanding year of creative, Effie and new business achievements including Y&R being China’s most awarded agency at Cannes 2014 for the second year running, propelling Y&R Asia Pacific to second in the region. Creatively, Y&R was also Top Three Agency of the Year in APAC at Spikes Asia 2014. Commenting on the wins, Y&R Asia President Matthew Godfrey said, “These 14 awards are testament to the strength and breadth of our wonderful Y&R family, with wins for 13 different offices in 9 countries and across our amazing agency brands Y&R Advertising, VML and Red Fuse Communications. Our individual winners are representative of the wonderful talent and proof that people are indeed our most important asset.” Read more Close Y&R Named Southeast Asia Creative Agency of the Year 2014 December 11, 2014 - Y&R Asia’s resurgence continues with a stellar performance at the region’s most prestigious Agency of the Year Awards, winning 14 titles for Y&R Advertising, VML and Red Fuse across 13 offices in 8 markets. Contributing to Y&R being crowned as overall "Southeast Asia Network of the Year" included Agency of the Year wins in Thailand, Yangon and Indonesia, for Y&R Advertising, VML and Red Fuse. Trophies were presented this week at events in Shanghai, Mumbai and Singapore, at the Agency of the Year Awards 2014 organized by Campaign Asia Pacific magazine. Gold wins saw Y&R China, Y&R Thailand and Y&R Indonesia named Creative Agency of the Year 2014 in their respective markets. Y&R China’s Chief Creative Officer Nils Andersson was named Greater China Creative of the Year; DY&R Tokyo’s Yuki Fuse won Japan/Korea Creative of the Year. Silvers included Creative Agency of the Year Indochina for Y&R Yangon and Greater China Specialist Agency of the Year for Red Fuse Communications Hong Kong. And Bronzes were won by VML IM2.0 for Greater China Digital Agency of the Year, VML Qais Indonesia for Indonesia Digital Agency of the Year in Indonesia and Spectrum Y&R for Creative Agency of the Year Pakistan. Poh Ling Yee was Runner-up Asia Pacific Talent Development Person/Team of the Year; Y&R Singapore’s Emir Shafri was Runner-up Southeast Asia Young Achiever of the Year. HS Jeong and the team from Y&R Korea were Runner-up Japan/Korea Business Development Team of the Year. The wins cap an outstanding year of creative, Effie and new business achievements including Y&R being China’s most awarded agency at Cannes 2014 for the second year running, propelling Y&R Asia Pacific to second in the region. Creatively, Y&R was also Top Three Agency of the Year in APAC at Spikes Asia 2014. Commenting on the wins, Y&R Asia President Matthew Godfrey said, “These 14 awards are testament to the strength and breadth of our wonderful Y&R family, with wins for 13 different offices in 9 countries and across our amazing agency brands Y&R Advertising, VML and Red Fuse Communications. Our individual winners are representative of the wonderful talent and proof that people are indeed our most important asset.” Y&R Asia, China, campaign, agency of the year, VML, red fuse, southeast asia network of the year, nils andersson, yangon Printer Friendly Download PDF Y&R Crowned “China Creative Agency of the Year” December 9, 2014 - Y&R China has capped a stellar awards year, winning both China Creative Agency of the Year and Greater China Creative of the Year for Chief Creative Officer Nils Andersson. Red Fuse Hong Kong won Silver in the Specialist Agency category and VML IM2.0 brought home Bronze in Digital Agency of the Year. Results were announced last night at Shanghai’s Hyatt on the Bund, at the region’s most prestigious annual awards organized by Campaign Asia Pacific magazine. The South Asia, then Southeast Asia and Asia Pacific Awards will be announced on the 9th & 10 December in Mumbai and Singapore respectively. The wins cap an outstanding year of creative, Effie and new business achievements including Y&R being China’s most awarded agency at Cannes 2014 for the second year running, propelling Y&R Asia Pacific to second in the region. Creatively, Y&R was Top Three Agency of the Year in APAC at Spikes Asia 2014; it was named Most Leading Influential Advertising Agency and garnered second place in 2014’s China Creativity Top 50. Y&R China was also a 2014 Top Ten Effie Agency in Greater China, and won its first ever Gold Effie for Mizone in the notoriously difficult Sustained Success category. Y&R China’s ten Lions and thirty-five Shortlists haul was the agency’s best ever performance at Cannes, including Y&R Beijing’s seven Lions 2014 awarded to Penguin’s "MIC," "STAGES," and UNICEF’s "10M² OF LOVE" campaigns. Y&R Shanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and "The Power of Color" campaigns for clients Zhang Xiao Quan and Pantone. Commenting on the wins, Y&R Greater China CCO, and newly-crowned Greater China Creative of the Year Nils Andersson said, “We remained true to our chosen beliefs and all our hard work paid off, proving that perseverance is so important in overcoming challenges. We’re proud to be delivering on our mission to not just be China class, but to be world-class in China.” Read more Close Y&R Crowned “China Creative Agency of the Year” December 9, 2014 - Y&R China has capped a stellar awards year, winning both China Creative Agency of the Year and Greater China Creative of the Year for Chief Creative Officer Nils Andersson. Red Fuse Hong Kong won Silver in the Specialist Agency category and VML IM2.0 brought home Bronze in Digital Agency of the Year. Results were announced last night at Shanghai’s Hyatt on the Bund, at the region’s most prestigious annual awards organized by Campaign Asia Pacific magazine. The South Asia, then Southeast Asia and Asia Pacific Awards will be announced on the 9th & 10 December in Mumbai and Singapore respectively. The wins cap an outstanding year of creative, Effie and new business achievements including Y&R being China’s most awarded agency at Cannes 2014 for the second year running, propelling Y&R Asia Pacific to second in the region. Creatively, Y&R was Top Three Agency of the Year in APAC at Spikes Asia 2014; it was named Most Leading Influential Advertising Agency and garnered second place in 2014’s China Creativity Top 50. Y&R China was also a 2014 Top Ten Effie Agency in Greater China, and won its first ever Gold Effie for Mizone in the notoriously difficult Sustained Success category. Y&R China’s ten Lions and thirty-five Shortlists haul was the agency’s best ever performance at Cannes, including Y&R Beijing’s seven Lions 2014 awarded to Penguin’s "MIC," "STAGES," and UNICEF’s "10M² OF LOVE" campaigns. Y&R Shanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and "The Power of Color" campaigns for clients Zhang Xiao Quan and Pantone. Commenting on the wins, Y&R Greater China CCO, and newly-crowned Greater China Creative of the Year Nils Andersson said, “We remained true to our chosen beliefs and all our hard work paid off, proving that perseverance is so important in overcoming challenges. We’re proud to be delivering on our mission to not just be China class, but to be world-class in China.” China, campaign magazine, yr china, y&r china, agency of the year, Creative, nils andersson, red fuse, vml im2.0 Printer Friendly Download PDF Land Rover Unveils William Boyd-Penned Digital Adventure Story November 12, 2014 - Land Rover and Y&R New York today unveiled a first-of-its-kind interactive, digital novel by international best-selling author William Boyd. Hosted on a custom Tumblr page at TheVanishingGame.com, The Vanishing Game is a multi-sensory storytelling experience that not only features Boyd’s eight-chapter original tale of adventure and intrigue, it provides readers with a variety of multimedia options to experience the story on a deeper level, including dynamic video, cinemagraphs, photography, animation, dramatic voice-over narration and musical accompaniment. Readers will also have the option to scroll over highlighted passages to interact with an additional collection of images, videos and other media supplied by both Land Rover and its loyal enthusiasts. All multimedia content from Land Rover owners has been collected and curated by the brand through the designated hashtag #WellStoried, which will continue to serve as a hub for owner content. As a story, The Vanishing Game is the tale of 35-year-old Alec Dunbar, a British actor whose career to date has been an unfortunate series of early exits from action movies. Currently out of work and having recently totaled his car and been burglarized, his run of bad luck seems to be turning around when he is offered the opportunity to earn £1,000 pounds in 24 hours simply for delivering a package from London to a small town on Scotland’s West Coast. He sets out in a Land Rover Defender on his northbound trek through the lochs, glens, mountains and valleys of the beautiful (though treacherous) Scottish countryside, and soon discovers that he has become embroiled in a scheme far more dangerous than he had anticipated. Readers can experience the story on desktop, mobile and tablet devices. The Vanishing Game is also available for free download for e-readers via Amazon and Apple iBook. Y&R New York created the campaign, Tool of North of North produced the Tumblr site, and Mindshare handled media. Read more Close Land Rover Unveils William Boyd-Penned Digital Adventure Story November 12, 2014 - Land Rover and Y&R New York today unveiled a first-of-its-kind interactive, digital novel by international best-selling author William Boyd. Hosted on a custom Tumblr page at TheVanishingGame.com, The Vanishing Game is a multi-sensory storytelling experience that not only features Boyd’s eight-chapter original tale of adventure and intrigue, it provides readers with a variety of multimedia options to experience the story on a deeper level, including dynamic video, cinemagraphs, photography, animation, dramatic voice-over narration and musical accompaniment. Readers will also have the option to scroll over highlighted passages to interact with an additional collection of images, videos and other media supplied by both Land Rover and its loyal enthusiasts. All multimedia content from Land Rover owners has been collected and curated by the brand through the designated hashtag #WellStoried, which will continue to serve as a hub for owner content. As a story, The Vanishing Game is the tale of 35-year-old Alec Dunbar, a British actor whose career to date has been an unfortunate series of early exits from action movies. Currently out of work and having recently totaled his car and been burglarized, his run of bad luck seems to be turning around when he is offered the opportunity to earn £1,000 pounds in 24 hours simply for delivering a package from London to a small town on Scotland’s West Coast. He sets out in a Land Rover Defender on his northbound trek through the lochs, glens, mountains and valleys of the beautiful (though treacherous) Scottish countryside, and soon discovers that he has become embroiled in a scheme far more dangerous than he had anticipated. Readers can experience the story on desktop, mobile and tablet devices. The Vanishing Game is also available for free download for e-readers via Amazon and Apple iBook. Y&R New York created the campaign, Tool of North of North produced the Tumblr site, and Mindshare handled media. Land Rover, work, creativity, innovation, tumblr, Y&R New York, NYC, vanishing game, wellstoried Printer Friendly Download PDF Y&R Promotes Jason Buckley to CEO of Y&R Australia/New Zealand October 27, 2014 - David Sable, Global CEO of Y&R, has appointed Jason Buckley CEO of Y&R Australia/New Zealand. Based in Sydney, he will be responsible for all the Y&R companies in the region. Buckley joined Y&R in 2011 as Chief Financial Officer and was named Chief Operating Officer in 2012. Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014. A re-energized new business operation has this year delivered significant wins including Australian Post, Belong from Telstra and Dick Smith and contributed to the agency’s strong growth. David Sable said: “Since Jason arrived at Y&R, he has been a remarkable catalyst for change. He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients’ businesses. What makes it all work is his ability to motivate and inspire people on all sides of the business. He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves.” Geoff Wild, Chairman of WPP Holdings in Australia, said: “WPP clients benefit from access to an extraordinary group of companies across discipline and geography. Jason collaborates seamlessly; he not only understands a brief, he creates value by bringing the right people and resources to the table. A great team player.” Jon Steel, Group Planning Director, WPP, said: “I have worked closely with Jason over the past years and his energy and enthusiasm are always infectious. I have recently been working with GPY&R on a campaign for former US Vice President Al Gore and UN General Secretary Ban Ki-moon, to persuade governments to act on the climate crisis. This is a massive project, involving numerous WPP companies and Jason has been highly supportive of GPY&R's efforts. The result has been compelling work that is helping to stimulate discussion and action around the world." Buckley said: “I love our business and have never loved it more than I do now. I work with the best in the business — our clients and the incredibly diverse talents across Y&R. With so much change in the world, it is exciting to continually reshape and advance what we do, and it is my personal passion to show that creativity and profitability go hand in hand. We have a wonderful leadership team across all our Y&R businesses and I am more energised than ever to partner and drive growth with my colleagues and our clients.” Prior to Y&R, he spent the bulk of 11 years working for Leo Burnett, where he began as a finance director, rose to CFO in Australia, then moved to Asia-Pacific, where he ultimately served as Chief Operating Officer. He began his career in Financial Consulting, where he conducted corporate valuations across a number of sectors, including the advertising industry. Read more Close Y&R Promotes Jason Buckley to CEO of Y&R Australia/New Zealand October 27, 2014 - David Sable, Global CEO of Y&R, has appointed Jason Buckley CEO of Y&R Australia/New Zealand. Based in Sydney, he will be responsible for all the Y&R companies in the region. Buckley joined Y&R in 2011 as Chief Financial Officer and was named Chief Operating Officer in 2012. Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014. A re-energized new business operation has this year delivered significant wins including Australian Post, Belong from Telstra and Dick Smith and contributed to the agency’s strong growth. David Sable said: “Since Jason arrived at Y&R, he has been a remarkable catalyst for change. He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients’ businesses. What makes it all work is his ability to motivate and inspire people on all sides of the business. He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves.” Geoff Wild, Chairman of WPP Holdings in Australia, said: “WPP clients benefit from access to an extraordinary group of companies across discipline and geography. Jason collaborates seamlessly; he not only understands a brief, he creates value by bringing the right people and resources to the table. A great team player.” Jon Steel, Group Planning Director, WPP, said: “I have worked closely with Jason over the past years and his energy and enthusiasm are always infectious. I have recently been working with GPY&R on a campaign for former US Vice President Al Gore and UN General Secretary Ban Ki-moon, to persuade governments to act on the climate crisis. This is a massive project, involving numerous WPP companies and Jason has been highly supportive of GPY&R's efforts. The result has been compelling work that is helping to stimulate discussion and action around the world." Buckley said: “I love our business and have never loved it more than I do now. I work with the best in the business — our clients and the incredibly diverse talents across Y&R. With so much change in the world, it is exciting to continually reshape and advance what we do, and it is my personal passion to show that creativity and profitability go hand in hand. We have a wonderful leadership team across all our Y&R businesses and I am more energised than ever to partner and drive growth with my colleagues and our clients.” Prior to Y&R, he spent the bulk of 11 years working for Leo Burnett, where he began as a finance director, rose to CFO in Australia, then moved to Asia-Pacific, where he ultimately served as Chief Operating Officer. He began his career in Financial Consulting, where he conducted corporate valuations across a number of sectors, including the advertising industry. David Sable, jason buckley, y&r australia, new zealand, Sydney, gpyr, News, people, leadership Printer Friendly Download PDF Y&R South Africa Launches Labstore – A Shopper Marketing Centre of Excellence in Africa October 21, 2014 - Shopper marketing is a hot buzzword in business right now, and the arrival of a new global player on South African soil is set to offer local brands an exciting new opportunity to make an impact where it really counts: at the till. Global Managing Director Jon Bird officially launched Labstore South Africa today, 21 October 2014, after a week-long local visit. Labstore is Y&R Advertising’s digitally-led retail and shopper marketing network. Y&R South Africa saw an opportunity to bring Labstore to South Africa for the benefit of local clients, and the launch is the latest in a string of openings around the world. Labstore is now in 20 markets in all corners of the planet – Europe, Asia, Latin America, North America – and even in its fledgling form it is one of the biggest networks of its kind. Though shopper marketing is a well-established discipline in the Unites States and other markets, it is relatively new to South Africa. Many marketers assume shopper marketing focuses purely on the in-store environment, but Labstore aims to integrate technology and social media into the shopper journey, becoming the first digitally and socially driven shopper marketing agency in South Africa. "The reality of retail today is that it is globalised, digitised, polarised and increasingly personalised – and the shopper is in control,” says Bird. “We have been building the global Labstore network from this starting point. Labstore sits at the perfect intersection of Y&R’s core brands in South Africa – Y&R and Native/VML, which insures that it will be highly strategic, creative and digital and perfectly attuned to the challenges of the local retail environment." According to Carolyn White, Labstore Regional Business Director: South Africa and Africa, it is this marriage of shopper marketing and digital that will truly set Labstore South Africa apart from other established local “shopper” agencies. “It’s also significant that our team now has access to all the resources of the international Labstore network to develop this differentiator. It’s where the world is heading,” she explains. Well-known communication and digital strategist, Dr Sarah Britten, is closely supporting White in the capacity as Labstore Regional Strategic Director, and Brian Ferns, Labstore’s new Creative Director, also forms part of the core management team. In total, the local Labstore staff complement will shortly consist of eight people, including staff skilled in digital, content, strategy and design. Although the Labstore office is based in Johannesburg, they will also be servicing accounts in Cape Town and Durban to form a specialised shopper unit with a regional footprint. According to Andrew Welch, CEO of Y&R South Africa, Labstore is intended to offer clients a new strategic approach, focused on shoppers at the point of sale, wherever that may be – online or offline. “The launch of Labstore is key for our clients – there has been a real shift in the last few years for brands to embrace shopper marketing as much as consumer marketing – and now more than ever, Y&R South Africa has the capability to help clients with both disciplines. We are truly delighted to have the team on board to build this business.” Labstore SA currently works with Tiger Brands (KOO), SodaStream, Colgate, Citroën and Hugo’s. What’s more, in a combined pitch effort with Y&R SA’s Johannesburg office, the team was instrumental in acquiring the Nederburg, Drostdy-Hof and Two Oceans accounts for Distell and will be servicing the account’s shopper marketing needs. The team was also closely involved with the recent successful Sunfoil activation pitch with Y&R SA’s Durban office –which was awarded the Sunfoil Cricket Activation side of the Willowton Group business. For more information about Labstore, visit: http://www.yrlabstore.com/ Read more Close Y&R South Africa Launches Labstore – A Shopper Marketing Centre of Excellence in Africa October 21, 2014 - Shopper marketing is a hot buzzword in business right now, and the arrival of a new global player on South African soil is set to offer local brands an exciting new opportunity to make an impact where it really counts: at the till. Global Managing Director Jon Bird officially launched Labstore South Africa today, 21 October 2014, after a week-long local visit. Labstore is Y&R Advertising’s digitally-led retail and shopper marketing network. Y&R South Africa saw an opportunity to bring Labstore to South Africa for the benefit of local clients, and the launch is the latest in a string of openings around the world. Labstore is now in 20 markets in all corners of the planet – Europe, Asia, Latin America, North America – and even in its fledgling form it is one of the biggest networks of its kind. Though shopper marketing is a well-established discipline in the Unites States and other markets, it is relatively new to South Africa. Many marketers assume shopper marketing focuses purely on the in-store environment, but Labstore aims to integrate technology and social media into the shopper journey, becoming the first digitally and socially driven shopper marketing agency in South Africa. "The reality of retail today is that it is globalised, digitised, polarised and increasingly personalised – and the shopper is in control,” says Bird. “We have been building the global Labstore network from this starting point. Labstore sits at the perfect intersection of Y&R’s core brands in South Africa – Y&R and Native/VML, which insures that it will be highly strategic, creative and digital and perfectly attuned to the challenges of the local retail environment." According to Carolyn White, Labstore Regional Business Director: South Africa and Africa, it is this marriage of shopper marketing and digital that will truly set Labstore South Africa apart from other established local “shopper” agencies. “It’s also significant that our team now has access to all the resources of the international Labstore network to develop this differentiator. It’s where the world is heading,” she explains. Well-known communication and digital strategist, Dr Sarah Britten, is closely supporting White in the capacity as Labstore Regional Strategic Director, and Brian Ferns, Labstore’s new Creative Director, also forms part of the core management team. In total, the local Labstore staff complement will shortly consist of eight people, including staff skilled in digital, content, strategy and design. Although the Labstore office is based in Johannesburg, they will also be servicing accounts in Cape Town and Durban to form a specialised shopper unit with a regional footprint. According to Andrew Welch, CEO of Y&R South Africa, Labstore is intended to offer clients a new strategic approach, focused on shoppers at the point of sale, wherever that may be – online or offline. “The launch of Labstore is key for our clients – there has been a real shift in the last few years for brands to embrace shopper marketing as much as consumer marketing – and now more than ever, Y&R South Africa has the capability to help clients with both disciplines. We are truly delighted to have the team on board to build this business.” Labstore SA currently works with Tiger Brands (KOO), SodaStream, Colgate, Citroën and Hugo’s. What’s more, in a combined pitch effort with Y&R SA’s Johannesburg office, the team was instrumental in acquiring the Nederburg, Drostdy-Hof and Two Oceans accounts for Distell and will be servicing the account’s shopper marketing needs. The team was also closely involved with the recent successful Sunfoil activation pitch with Y&R SA’s Durban office –which was awarded the Sunfoil Cricket Activation side of the Willowton Group business. For more information about Labstore, visit: http://www.yrlabstore.com/ labstore, South Africa, jon bird, shopper marketing, retail Printer Friendly Download PDF Y&R and Wunderman Singapore Win Cannes Chimera 2014 Challenge October 17, 2014 - Like the eponymous chimera, Y&R and Wunderman Singapore came together in a winning combination at 2014’s Cannes Chimera Challenge. The sole team from Singapore to be awarded, they triumphed against 870 entries from 66 countries to emerge as one of only four ideas chosen from across the globe. This is Y&R Singapore’s second consecutive win, making Y&R Group the only network in Asia to have nabbed the accolade twice. The team, comprising Hari Ramanathan, Chief Strategy Officer at Y&R Asia, and Rohan Routroy, regional account planner at Wunderman, dreamt up ‘The Finish Line’, a way to eradicate global health and development problems by breaking them down according to geography, demographics and actions. ‘The Finish Line’ presents these problems as viable steps towards achieving immediate goals, making them seem defeatable and, most importantly, making the effort needed immediate and result-oriented. “We as human beings are wired to be more motivated and put in that extra spurt of energy and determination if we can see ‘The Finish Line’,” said Ramanathan. “Working on that insight, we proposed a plan where we build a platform to highlight issues which require immediate action, rather than telling millennials ‘almost a fifth of the world’s population lacks safe drinking water." “These issues will be churned using existing data while working with partner NGOs,” Routroy explained. “Though we are really happy to have won this, the real reward will be when we make the project come to life. That’s our ultimate goal.” Ramanathan and Routroy receive up to $100,000 to further develop their idea. They will also be mentored by previous Cannes Lions Grand Prix winners at exclusive workshops at the Bill & Melinda Gates Foundation in Seattle. Challenge winners are invited to pilot their ideas over the next six months and submit a proposal to the Foundation for funding to implement their plans. Organized by the Cannes Chimera Initiative, the Cannes Chimera Challenge is a four-year-old partnership and competition focused on finding innovative communication approaches that help address critical global development problems. This year’s creative brief was launched during the 61st Cannes Lions International Festival of Creativity in June 2014, with a bid for new communication concepts that can inspire Millennials to eliminate global health and development problems for good. The entries were judged by an international jury made up of previous Cannes Lions Grand Prix winners. The winning projects for 2014 are: Singapore: The Finish Line — Y&R, Wunderman UK: Personal Social Responsibility — Manning Gottlieb OMD Australia: Watch for good — Naked Communications China: Plight Map — BBH Read more Close Y&R and Wunderman Singapore Win Cannes Chimera 2014 Challenge October 17, 2014 - Like the eponymous chimera, Y&R and Wunderman Singapore came together in a winning combination at 2014’s Cannes Chimera Challenge. The sole team from Singapore to be awarded, they triumphed against 870 entries from 66 countries to emerge as one of only four ideas chosen from across the globe. This is Y&R Singapore’s second consecutive win, making Y&R Group the only network in Asia to have nabbed the accolade twice. The team, comprising Hari Ramanathan, Chief Strategy Officer at Y&R Asia, and Rohan Routroy, regional account planner at Wunderman, dreamt up ‘The Finish Line’, a way to eradicate global health and development problems by breaking them down according to geography, demographics and actions. ‘The Finish Line’ presents these problems as viable steps towards achieving immediate goals, making them seem defeatable and, most importantly, making the effort needed immediate and result-oriented. “We as human beings are wired to be more motivated and put in that extra spurt of energy and determination if we can see ‘The Finish Line’,” said Ramanathan. “Working on that insight, we proposed a plan where we build a platform to highlight issues which require immediate action, rather than telling millennials ‘almost a fifth of the world’s population lacks safe drinking water." “These issues will be churned using existing data while working with partner NGOs,” Routroy explained. “Though we are really happy to have won this, the real reward will be when we make the project come to life. That’s our ultimate goal.” Ramanathan and Routroy receive up to $100,000 to further develop their idea. They will also be mentored by previous Cannes Lions Grand Prix winners at exclusive workshops at the Bill & Melinda Gates Foundation in Seattle. Challenge winners are invited to pilot their ideas over the next six months and submit a proposal to the Foundation for funding to implement their plans. Organized by the Cannes Chimera Initiative, the Cannes Chimera Challenge is a four-year-old partnership and competition focused on finding innovative communication approaches that help address critical global development problems. This year’s creative brief was launched during the 61st Cannes Lions International Festival of Creativity in June 2014, with a bid for new communication concepts that can inspire Millennials to eliminate global health and development problems for good. The entries were judged by an international jury made up of previous Cannes Lions Grand Prix winners. The winning projects for 2014 are: Singapore: The Finish Line — Y&R, Wunderman UK: Personal Social Responsibility — Manning Gottlieb OMD Australia: Watch for good — Naked Communications China: Plight Map — BBH Cannes, chimera, cannes chimera, News, yrsingapore, Singapore, hari ramanathan, Wunderman Printer Friendly Download PDF Y&R Names Ronny Northrop ECD, Y&R California October 14, 2014 - Y&R today announced the appointment of Ronny Northrop as Executive Creative Director, Y&R California. Based in San Francisco, Northrop will play an integral role in the creative product of the California agency, leading creative teams and directing Y&R California’s new creativity and innovation lab, dubbed “Wrestling Club.” He reports directly into Chief Creative Officer Mimi Cook. “Ronny is a stellar addition to our team. He is a creative’s creative – someone with a passion for solving problems with ideas, who’s always looking to stretch and try new things, and who is a galvanizing force to all who work with him,” said Cook. “He’s excellent for both our clients and our culture.” Northrop started his career as a copywriter at Crispin Porter & Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic, among others. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, the latter of which he helped the agency to secure as a client. While serving in a first-of-its-kind hybrid role at Goodby designed to foster projects centered on innovation, Northrop helped launch Hacking Autism, a program that works to crowd-source software ideas for apps that help people with Autism find a voice. Hacking Autism has been picked up by Autism Speaks and is now the organization’s largest initiative to date globally. Between Goodby and Y&R, Northrop freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny. “With Y&R California, I saw the chance to help Mimi and co-shape and grow the agency culture, which is a rare opportunity these days,” said Northrop. “I’m excited to get to work with one of the nicest and most talented groups of people in the Universe.” Northrop’s work has been awarded by numerous industry shows, including a handful of gold cyber lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards. Read more Close Y&R Names Ronny Northrop ECD, Y&R California October 14, 2014 - Y&R today announced the appointment of Ronny Northrop as Executive Creative Director, Y&R California. Based in San Francisco, Northrop will play an integral role in the creative product of the California agency, leading creative teams and directing Y&R California’s new creativity and innovation lab, dubbed “Wrestling Club.” He reports directly into Chief Creative Officer Mimi Cook. “Ronny is a stellar addition to our team. He is a creative’s creative – someone with a passion for solving problems with ideas, who’s always looking to stretch and try new things, and who is a galvanizing force to all who work with him,” said Cook. “He’s excellent for both our clients and our culture.” Northrop started his career as a copywriter at Crispin Porter & Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic, among others. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, the latter of which he helped the agency to secure as a client. While serving in a first-of-its-kind hybrid role at Goodby designed to foster projects centered on innovation, Northrop helped launch Hacking Autism, a program that works to crowd-source software ideas for apps that help people with Autism find a voice. Hacking Autism has been picked up by Autism Speaks and is now the organization’s largest initiative to date globally. Between Goodby and Y&R, Northrop freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny. “With Y&R California, I saw the chance to help Mimi and co-shape and grow the agency culture, which is a rare opportunity these days,” said Northrop. “I’m excited to get to work with one of the nicest and most talented groups of people in the Universe.” Northrop’s work has been awarded by numerous industry shows, including a handful of gold cyber lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards. California, people, News, Creative, ECD, mimi cook, ronny northrop, San Francisco Printer Friendly Download PDF Y&R Yangon Appoints Graham Fordyce as Executive Creative Director October 3, 2014 - Sanjay Bhasin, Chief Executive Officer, Y&R Southeast Asia today announced the appointment of renowned creative Graham Fordyce as Executive Creative Director, Y&R Yangon. Fordyce joins a very successful team that brought home Myanmar’s first ever Cannes Lions. A collaboration between Red Fuse Communications Hong Kong, Y&R Yangon and Y&R Malaysia, "Turning Packaging into Education" won a stunning 4 Cannes Lions – 1 Gold, 2 Silver and 1 Bronze at advertising’s most prestigious awards show. Commenting on the appointment, Bhasin said, “Y&R Yangon aims to be a creative leader in Myanmar in terms of creating innovative and creative ideas for clients, Marcus and I feel Graham will be a great asset and addition to the Y&R family, working alongside Y&R Yangon’s General Manager Khin Myat Thu.” Launched on the occasion of Y&R’s 90th anniversary on 23rd May 2013, Y&R Yangon is the first majority-owned international advertising agency in Myanmar, Asia’s newest emerging market. Read more Close Y&R Yangon Appoints Graham Fordyce as Executive Creative Director October 3, 2014 - Sanjay Bhasin, Chief Executive Officer, Y&R Southeast Asia today announced the appointment of renowned creative Graham Fordyce as Executive Creative Director, Y&R Yangon. Fordyce joins a very successful team that brought home Myanmar’s first ever Cannes Lions. A collaboration between Red Fuse Communications Hong Kong, Y&R Yangon and Y&R Malaysia, "Turning Packaging into Education" won a stunning 4 Cannes Lions – 1 Gold, 2 Silver and 1 Bronze at advertising’s most prestigious awards show. Commenting on the appointment, Bhasin said, “Y&R Yangon aims to be a creative leader in Myanmar in terms of creating innovative and creative ideas for clients, Marcus and I feel Graham will be a great asset and addition to the Y&R family, working alongside Y&R Yangon’s General Manager Khin Myat Thu.” Launched on the occasion of Y&R’s 90th anniversary on 23rd May 2013, Y&R Yangon is the first majority-owned international advertising agency in Myanmar, Asia’s newest emerging market. yangon, Malaysia, yr, Sanjay Bhasin, Creative, people, News, graham fordyce, red fuse, myanmar, Cannes, cannes 2014 Printer Friendly Download PDF Another Great Year at Loeries for Y&R SA September 23, 2014 - Spirits are high after this past weekend’s Loerie Awards, one of South Africa’s most prestigious local award ceremonies, as Y&R South Africa celebrates one of their best years yet. The agency was awarded in the traditional and design categories, earning itself two Gold, one Silver and four Bronze Loeries, plus two Craft Certificates. Y&R SA was awarded Bronze in the Ubuntu Award category ("ubuntu" means a quality that includes essential human virtues; compassion and humanity), for the second consecutive year, this time for Pick n Pay’s Khayelitsha Cookies "Scrumptious Cookies" and also brings home the second consecutive Antalis Creative Use of Paper Award for Johannesburg Zoo "See What Comes Out In The Dark." These results are testimony to Y&R’s maintenance of the creative momentum that has led to a continual climb within the rankings of the industry’s best. Agency Chief Creative Officer Graham Lang, commented on the achievement saying" “We are very proud of the high finalist to win conversion this year, and the results reflect a great spread of work between the offices and key clients.” The campaigns that won metal were on behalf of Caltex "License to Live", Gun Free South Africa ‘Two Hands’, Land Rover ‘Herds’, Johannesburg Zoo "See What Comes Out In The Dark" and Pick n Pay’s Khayelitsha Cookies "Scrumptious Cookies". The full list is detailed below: Gold: Alternative Media & Field Marketing: Chevron/Caltex "License To Live" 2014 Antalis Creative Use of Paper Award: Johannesburg Zoo "See What Comes Out In The Dark" Silver: Newspaper Advertising: Gun Free South Africa "Two Hands" Bronze: Brand Identity & Collateral Design: General Collateral: Joburg Zoo "See What Comes Out In The Dark" Print Communication – Posters: Land Rover Jaguar ‘Herds’ Ubuntu Award: Pick n Pay Khayelitsha Cookies "Scrumptious Cookies" Three Dimensional & Environmental Design: Package & Industrial Design: Land Rover Jaguar "Bottle Cap" Craft Certificates: Print & Collateral Craft – Photography: Land Rover "Herds" Radio Craft ­­– Original Music & Sound Design: Land Rover Jaguar "Car Of Your Dreams" Click here to view the winning creative work gallery. Read more Close Another Great Year at Loeries for Y&R SA September 23, 2014 - Spirits are high after this past weekend’s Loerie Awards, one of South Africa’s most prestigious local award ceremonies, as Y&R South Africa celebrates one of their best years yet. The agency was awarded in the traditional and design categories, earning itself two Gold, one Silver and four Bronze Loeries, plus two Craft Certificates. Y&R SA was awarded Bronze in the Ubuntu Award category ("ubuntu" means a quality that includes essential human virtues; compassion and humanity), for the second consecutive year, this time for Pick n Pay’s Khayelitsha Cookies "Scrumptious Cookies" and also brings home the second consecutive Antalis Creative Use of Paper Award for Johannesburg Zoo "See What Comes Out In The Dark." These results are testimony to Y&R’s maintenance of the creative momentum that has led to a continual climb within the rankings of the industry’s best. Agency Chief Creative Officer Graham Lang, commented on the achievement saying" “We are very proud of the high finalist to win conversion this year, and the results reflect a great spread of work between the offices and key clients.” The campaigns that won metal were on behalf of Caltex "License to Live", Gun Free South Africa ‘Two Hands’, Land Rover ‘Herds’, Johannesburg Zoo "See What Comes Out In The Dark" and Pick n Pay’s Khayelitsha Cookies "Scrumptious Cookies". The full list is detailed below: Gold: Alternative Media & Field Marketing: Chevron/Caltex "License To Live" 2014 Antalis Creative Use of Paper Award: Johannesburg Zoo "See What Comes Out In The Dark" Silver: Newspaper Advertising: Gun Free South Africa "Two Hands" Bronze: Brand Identity & Collateral Design: General Collateral: Joburg Zoo "See What Comes Out In The Dark" Print Communication – Posters: Land Rover Jaguar ‘Herds’ Ubuntu Award: Pick n Pay Khayelitsha Cookies "Scrumptious Cookies" Three Dimensional & Environmental Design: Package & Industrial Design: Land Rover Jaguar "Bottle Cap" Craft Certificates: Print & Collateral Craft – Photography: Land Rover "Herds" Radio Craft ­­– Original Music & Sound Design: Land Rover Jaguar "Car Of Your Dreams" Click here to view the winning creative work gallery. South Africa, Graham Lang, Awards, wins, Creative Printer Friendly Download PDF VML China Agrees to Acquire Teein September 22, 2014 - Global marketing agency, VML, part of the Y&R network, today announced the agreement to acquire Teein, one of the country’s pioneer social media agencies. Established in 2004, Teein employs approximately 170 people in its Shanghai HQ. Offering social listening, social marketing and social CRM, full-service social agency Teein uses self-developed products to deliver brand socialization integrated solutions to great brands including, Estee Lauder, Google, SAP, Danone. For the year ending 31 December 2013, Teein’s unaudited revenues were RMB 43.5 million, with gross assets of RMB 13.3 million, as of the same date. Teein will continue to be headed up by its CEO and Founder Roy Yan, and becomes a key part of VML’s current operations in China. Jon Cook, Global CEO of VML said, “This acquisition solidifies our position as the leading digital agency network not just in China but the region, expanding the VML social media offering to ensure global clients are best served. It further diversifies our global presence while building VML’s expertise of local and regional markets." Matthew Godfrey, President of Y&R Asia, said, “We are delighted to welcome Teein into the Y&R family. To help our clients, it has long been our strategy to build the best, most extensive network in the region across VML and Y&R Advertising — which we have done. Teein is a perfect addition to our full complement of people, resources and tools.” Chris Tung, CEO of VML operations in China commented, "We are thrilled to extend VML IM2.0’s social media capabilities in China with this acquisition of Teein. This takes us closer to realising our vision of building the strongest digital agency in China - a full digital marketing powerhouse integrating social marketing and e-commerce capabilities." Roy Yan, CEO of Teein added, "We're very happy to become part of VML in China. VML's global expertise and strength in China means there are significant opportunities for our growth together and propels us to a leadership position.” VML now has multiple offices in the Asia-Pacific region, including Jakarta, Mumbai, Singapore, Sydney and Tokyo. VML now has 24 offices with more than 2,000 employees worldwide. For more information, visit: http://www.vml.com Read more Close VML China Agrees to Acquire Teein September 22, 2014 - Global marketing agency, VML, part of the Y&R network, today announced the agreement to acquire Teein, one of the country’s pioneer social media agencies. Established in 2004, Teein employs approximately 170 people in its Shanghai HQ. Offering social listening, social marketing and social CRM, full-service social agency Teein uses self-developed products to deliver brand socialization integrated solutions to great brands including, Estee Lauder, Google, SAP, Danone. For the year ending 31 December 2013, Teein’s unaudited revenues were RMB 43.5 million, with gross assets of RMB 13.3 million, as of the same date. Teein will continue to be headed up by its CEO and Founder Roy Yan, and becomes a key part of VML’s current operations in China. Jon Cook, Global CEO of VML said, “This acquisition solidifies our position as the leading digital agency network not just in China but the region, expanding the VML social media offering to ensure global clients are best served. It further diversifies our global presence while building VML’s expertise of local and regional markets." Matthew Godfrey, President of Y&R Asia, said, “We are delighted to welcome Teein into the Y&R family. To help our clients, it has long been our strategy to build the best, most extensive network in the region across VML and Y&R Advertising — which we have done. Teein is a perfect addition to our full complement of people, resources and tools.” Chris Tung, CEO of VML operations in China commented, "We are thrilled to extend VML IM2.0’s social media capabilities in China with this acquisition of Teein. This takes us closer to realising our vision of building the strongest digital agency in China - a full digital marketing powerhouse integrating social marketing and e-commerce capabilities." Roy Yan, CEO of Teein added, "We're very happy to become part of VML in China. VML's global expertise and strength in China means there are significant opportunities for our growth together and propels us to a leadership position.” VML now has multiple offices in the Asia-Pacific region, including Jakarta, Mumbai, Singapore, Sydney and Tokyo. VML now has 24 offices with more than 2,000 employees worldwide. For more information, visit: http://www.vml.com VML, News, offices, Locations, China, matt godfrey, Jon Cook, teein, Digital, Agency, Social Media Printer Friendly Download PDF Y&R to Open First Majority-Owned International Agency in Mongolia September 19, 2014 - David Sable, Global CEO of Y&R, announced today that Y&R Advertising has agreed to acquire a majority stake in the creative advertising and research agency of MCS Holding LLC, one of Mongolia’s largest business conglomerates. Y&R Mongolia, in partnership with TNS, is the country’s first majority-owned international agency. Established in 2008, MCS Holding's Creative and Research Unit provides a range of services, including advertising development, events management, and consumer and retail market research services. Its existing clients, including MCS Asia Pacific Brewery, Herbalife, JTI and Dell, will benefit from both Y&R’s and TNS’s global networks and solutions. Commenting on the agreement, Y&R global CEO David Sable said, “The formation of Y&R Mongolia will make Y&R the most expansive network in Asia, with coverage across North, South and Southeast Asia, including Pakistan, Sri Lanka and Myanmar. We are a global boutique: Strong local offices with deep roots in the market offer our clients the best of both worlds — the local relevance they need, along with the global power of a network.” The research business will be affiliated to global research consultancy, TNS. TNS CEO APAC, Chris Riquier said, “Mongolia presents a strong opportunity for our clients, who are keen to understand more about their consumers. We were the first international research consultancy in many markets across the region, including Myanmar in 2013, and we are pleased to partner with Y&R to be first to establish a presence in Mongolia.” One of the world’s fastest growing economies, Mongolia’s GDP is forecast to grow at 9.5% in 2014, and 10% in 2015 according to the ADB's annual Asian Development Outlook 2014. Mongolia was named among Citigroup’s ‘3G’ countries, the Global Growth Generators with the most promising (per capita) growth prospects until 2050. Y&R Mongolia will continue to be headed up by Managing Director Tuul Purevsuren, reporting to Y&R Asia President Matthew Godfrey. Matthew Godfrey, President Y&R Asia said, “Y&R Mongolia is the country’s first international agency, just as Y&R Yangon was a first for Myanmar. We pride ourselves on industry firsts in Asia, as part of Y&R’s ongoing mission to resist the usual in everything we do.” MCS Holding LLC is one of Mongolia’s largest conglomerates with interests in energy, infrastructure, information communication technology, food and beverage, apparel, wholesale and retail, real estate and mining. Gankhuyag A., Managing Director of MCS Holding said, “Partnering with Y&R is a step forward to achieve our mission to introduce world standards in our home country. MCS has pioneered in introducing global brands in Mongolia successfully in the industries we operate. MCS’ local knowledge and engagement combined with Y&R’s industry expertise and global network will create a powerful synergy.” Read more Close Y&R to Open First Majority-Owned International Agency in Mongolia September 19, 2014 - David Sable, Global CEO of Y&R, announced today that Y&R Advertising has agreed to acquire a majority stake in the creative advertising and research agency of MCS Holding LLC, one of Mongolia’s largest business conglomerates. Y&R Mongolia, in partnership with TNS, is the country’s first majority-owned international agency. Established in 2008, MCS Holding's Creative and Research Unit provides a range of services, including advertising development, events management, and consumer and retail market research services. Its existing clients, including MCS Asia Pacific Brewery, Herbalife, JTI and Dell, will benefit from both Y&R’s and TNS’s global networks and solutions. Commenting on the agreement, Y&R global CEO David Sable said, “The formation of Y&R Mongolia will make Y&R the most expansive network in Asia, with coverage across North, South and Southeast Asia, including Pakistan, Sri Lanka and Myanmar. We are a global boutique: Strong local offices with deep roots in the market offer our clients the best of both worlds — the local relevance they need, along with the global power of a network.” The research business will be affiliated to global research consultancy, TNS. TNS CEO APAC, Chris Riquier said, “Mongolia presents a strong opportunity for our clients, who are keen to understand more about their consumers. We were the first international research consultancy in many markets across the region, including Myanmar in 2013, and we are pleased to partner with Y&R to be first to establish a presence in Mongolia.” One of the world’s fastest growing economies, Mongolia’s GDP is forecast to grow at 9.5% in 2014, and 10% in 2015 according to the ADB's annual Asian Development Outlook 2014. Mongolia was named among Citigroup’s ‘3G’ countries, the Global Growth Generators with the most promising (per capita) growth prospects until 2050. Y&R Mongolia will continue to be headed up by Managing Director Tuul Purevsuren, reporting to Y&R Asia President Matthew Godfrey. Matthew Godfrey, President Y&R Asia said, “Y&R Mongolia is the country’s first international agency, just as Y&R Yangon was a first for Myanmar. We pride ourselves on industry firsts in Asia, as part of Y&R’s ongoing mission to resist the usual in everything we do.” MCS Holding LLC is one of Mongolia’s largest conglomerates with interests in energy, infrastructure, information communication technology, food and beverage, apparel, wholesale and retail, real estate and mining. Gankhuyag A., Managing Director of MCS Holding said, “Partnering with Y&R is a step forward to achieve our mission to introduce world standards in our home country. MCS has pioneered in introducing global brands in Mongolia successfully in the industries we operate. MCS’ local knowledge and engagement combined with Y&R’s industry expertise and global network will create a powerful synergy.” mongolia, News, David Sable, matt godfrey, Asia, offices Printer Friendly Download PDF Y&R New York Hires Dick de Lange as Chief Strategy Officer September 18, 2014 - Y&R today announced the appointment of Dick de Lange as Chief Strategy Officer, Y&R New York. Reporting into Y&R New York President Jim Radosevic and Global Chief Strategy Officer Sandy Thompson, de Lange oversees strategy across the agency’s client roster, which includes Dell, Land Rover, Xerox, Campbell Soup Company, Pfizer, Hillshire Brands, and Conrad and Waldorf Astoria Hotels and Resorts. De Lange joins the agency from R/GA, where he served as Group Strategy Lead on Samsung, and played a key role on Converse, Hunter Douglas, Unilever and Nike Digital Sport and Commerce, including Nike+ and NikeiD. “Dick is an inspirational, collaborative leader with a genuine curiosity and passion for uncovering new truths about brands and people. He is a classically trained brand planner with the speed and agility to work on integrated and digital accounts. His holistic world view will be a great asset to our global clients, too,” said Radosevic. “Dick is the perfect person to head our strategy team here in New York. We’re thrilled to have him.” De Lange’s career to date has spanned three continents and a variety of brands, including General Mills, Cadbury, McDonald’s, Volkswagen, Lexus, State Farm, Sony, MillerCoors and Dell. He has served in strategic leadership roles at JWT in New York, and DDB and Saatchi & Saatchi in the United States, Australia and the Netherlands. Early in his career, de Lange worked at a boutique youth agency and co-founded a new media company in Amsterdam. “I am a big believer in a right brain/left brain approach that combines rigor with imagination, and Y&R’s proprietary strategic tools – the one-of-a-kind BrandAsset Valuator and the qualitative eXploring methodology – will enable me to take this approach to the next level,” said de Lange. “On top of that, I feel like I am joining a family here. I’m so excited to be part of the Y&R New York team.” De Lange’s new role is effective immediately. Read more Close Y&R New York Hires Dick de Lange as Chief Strategy Officer September 18, 2014 - Y&R today announced the appointment of Dick de Lange as Chief Strategy Officer, Y&R New York. Reporting into Y&R New York President Jim Radosevic and Global Chief Strategy Officer Sandy Thompson, de Lange oversees strategy across the agency’s client roster, which includes Dell, Land Rover, Xerox, Campbell Soup Company, Pfizer, Hillshire Brands, and Conrad and Waldorf Astoria Hotels and Resorts. De Lange joins the agency from R/GA, where he served as Group Strategy Lead on Samsung, and played a key role on Converse, Hunter Douglas, Unilever and Nike Digital Sport and Commerce, including Nike+ and NikeiD. “Dick is an inspirational, collaborative leader with a genuine curiosity and passion for uncovering new truths about brands and people. He is a classically trained brand planner with the speed and agility to work on integrated and digital accounts. His holistic world view will be a great asset to our global clients, too,” said Radosevic. “Dick is the perfect person to head our strategy team here in New York. We’re thrilled to have him.” De Lange’s career to date has spanned three continents and a variety of brands, including General Mills, Cadbury, McDonald’s, Volkswagen, Lexus, State Farm, Sony, MillerCoors and Dell. He has served in strategic leadership roles at JWT in New York, and DDB and Saatchi & Saatchi in the United States, Australia and the Netherlands. Early in his career, de Lange worked at a boutique youth agency and co-founded a new media company in Amsterdam. “I am a big believer in a right brain/left brain approach that combines rigor with imagination, and Y&R’s proprietary strategic tools – the one-of-a-kind BrandAsset Valuator and the qualitative eXploring methodology – will enable me to take this approach to the next level,” said de Lange. “On top of that, I feel like I am joining a family here. I’m so excited to be part of the Y&R New York team.” De Lange’s new role is effective immediately. yrnyc, News, people, Sandy Thompson, New York, strategy, Chief Strategy Officer, Jim Radosevic Printer Friendly Download PDF Madison Avenue: A State of Mind, Not a State of Place September 16, 2014 - David Sable, Global CEO of Y&R, unveiled three plaques to stamp Y&R’s home at 3 Columbus Circle as “Madison Ave. West.” In declaring Y&R’s future on Madison Avenue West, Sable also nodded to the past, honoring agency founder Ray Rubicam and Lester Wunderman, the founder of Wunderman. Both are associated with Madison Avenue and the rise of iconic advertising. Y&R, which turned 90 in 2013, spent 87 years on Madison Avenue before moving to its present location in New York’s cultural heart last year. “Y&R was one of the first agencies to move to Madison Avenue, and all that has become synonymous with Madison Avenue was in no small part thanks to the leadership role we played on that great stretch of road,” said Sable. “But in truth, from the beginning, it wasn't where we were that gave Madison Avenue its name and currency. It was who we were and what we did.” The plaques will serve as a reminder to future generations about their role in creating a new Madison Avenue. A Madison Avenue that is virtual, innovative and no less iconic than it was 87 years ago — Madison Avenue West. TRIBUTES BEFITTING WUNDERMAN AND RUBICAM Sable was joined by Daniel Morel, CEO of Wunderman, and scores of staff at the entrance of 3 Columbus Circle to honor the contributions of advertising legend Lester Wunderman and Y&R co-founder Ray Rubicam. The 94-year-old Lester Wunderman was on hand to acknowledge the homage that read “Success Through Substance.” Wunderman founded the agency that bears his name in 1958 and joined Y&R in 1973, thanks to the efforts of then chairman Ed Ney. Morel paid honor to Lester Wunderman’s character and contributions, reminding the crowd of two hundred of what the plaque stands for: “When you enter here each day, I would ask you to think about how we can bring ideas and trust to our clients and our colleagues. Above all, when you look at these words I hope they remind you of Lester, and the dedication and devotion that he brings to our home each day we are here on Columbus Circle.” Sable honored Ray Rubicam, who was the first creative to found an agency and who believed that it was an agency’s job to “Resist the Usual” on behalf of its clients, which remains Y&R’s mission today. Rubicam was one of the seminal figures of advertising, driving creativity and innovation, as well as creating the first research department — a reflection of his deep respect for the consumer. “When you look at Lester Wunderman and Ray Rubicam, what made them great was their entrepreneurial spirit and unquenchable desire to do great, innovative, effective work for their clients. That’s what created Madison Avenue. That’s what we are creating again on Madison Avenue West. They proved that Madison Avenue is a state of mind and not about place.” said Sable. Read more Close Madison Avenue: A State of Mind, Not a State of Place September 16, 2014 - David Sable, Global CEO of Y&R, unveiled three plaques to stamp Y&R’s home at 3 Columbus Circle as “Madison Ave. West.” In declaring Y&R’s future on Madison Avenue West, Sable also nodded to the past, honoring agency founder Ray Rubicam and Lester Wunderman, the founder of Wunderman. Both are associated with Madison Avenue and the rise of iconic advertising. Y&R, which turned 90 in 2013, spent 87 years on Madison Avenue before moving to its present location in New York’s cultural heart last year. “Y&R was one of the first agencies to move to Madison Avenue, and all that has become synonymous with Madison Avenue was in no small part thanks to the leadership role we played on that great stretch of road,” said Sable. “But in truth, from the beginning, it wasn't where we were that gave Madison Avenue its name and currency. It was who we were and what we did.” The plaques will serve as a reminder to future generations about their role in creating a new Madison Avenue. A Madison Avenue that is virtual, innovative and no less iconic than it was 87 years ago — Madison Avenue West. TRIBUTES BEFITTING WUNDERMAN AND RUBICAM Sable was joined by Daniel Morel, CEO of Wunderman, and scores of staff at the entrance of 3 Columbus Circle to honor the contributions of advertising legend Lester Wunderman and Y&R co-founder Ray Rubicam. The 94-year-old Lester Wunderman was on hand to acknowledge the homage that read “Success Through Substance.” Wunderman founded the agency that bears his name in 1958 and joined Y&R in 1973, thanks to the efforts of then chairman Ed Ney. Morel paid honor to Lester Wunderman’s character and contributions, reminding the crowd of two hundred of what the plaque stands for: “When you enter here each day, I would ask you to think about how we can bring ideas and trust to our clients and our colleagues. Above all, when you look at these words I hope they remind you of Lester, and the dedication and devotion that he brings to our home each day we are here on Columbus Circle.” Sable honored Ray Rubicam, who was the first creative to found an agency and who believed that it was an agency’s job to “Resist the Usual” on behalf of its clients, which remains Y&R’s mission today. Rubicam was one of the seminal figures of advertising, driving creativity and innovation, as well as creating the first research department — a reflection of his deep respect for the consumer. “When you look at Lester Wunderman and Ray Rubicam, what made them great was their entrepreneurial spirit and unquenchable desire to do great, innovative, effective work for their clients. That’s what created Madison Avenue. That’s what we are creating again on Madison Avenue West. They proved that Madison Avenue is a state of mind and not about place.” said Sable. David Sable, lester wunderman, daniel morel, madavewest, rubicam, yr, Wunderman, people, News, state of mind, Advertising Printer Friendly Download PDF Y&R Group Indonesia Appoints Matthew Collier as Chief Executive Officer September 16, 2014 - Sanjay Bhasin, CEO Y&R Southeast Asia today announced the appointment of Matthew Collier as Chief Executive Officer, Y&R Group Indonesia, comprising Y&R, The Campaign Palace and VML Qais. He succeeds John Domas who has been named Client Services Director - Global for a division of Red Fuse, reporting to Adam Konowitz, Managing Director, Red Fuse Kansas City. Collier was most recently CEO of Y&R Vietnam and Indochina, having overseen considerable agency growth including multiple new business wins such as Emirates Airlines, Burger King, Caltex, Ansell and Remy Martin. His 22 years in advertising, the last seven with Y&R, span Australia, Cambodia, the UAE and Vietnam. Commenting on the appointment Bhasin said, “Matthew Collier’s achievements with his great young team at Y&R Vietnam, and subsequent expansion of responsibilities to include Indochina, make him the ideal choice to maintain the amazing momentum at Y&R Group Indonesia, in partnership with award-winning new ECD Yerry Indrajaya. “Under John Domas’ leadership, the Y&R Group of agencies has gone from strength to strength, with major business wins including Indonesia’s biggest bank BCA, FMCG giant TPS Food and adidas. Winning Merck as both creative agency and for strategic strength shows how Y&R Group has grown not only in size but in capabilities. We thank John for his outstanding contribution and wish him all the best in his exciting new role.” Matthew Collier’s successor as CEO Y&R Vietnam will be announced in due course. Read more Close Y&R Group Indonesia Appoints Matthew Collier as Chief Executive Officer September 16, 2014 - Sanjay Bhasin, CEO Y&R Southeast Asia today announced the appointment of Matthew Collier as Chief Executive Officer, Y&R Group Indonesia, comprising Y&R, The Campaign Palace and VML Qais. He succeeds John Domas who has been named Client Services Director - Global for a division of Red Fuse, reporting to Adam Konowitz, Managing Director, Red Fuse Kansas City. Collier was most recently CEO of Y&R Vietnam and Indochina, having overseen considerable agency growth including multiple new business wins such as Emirates Airlines, Burger King, Caltex, Ansell and Remy Martin. His 22 years in advertising, the last seven with Y&R, span Australia, Cambodia, the UAE and Vietnam. Commenting on the appointment Bhasin said, “Matthew Collier’s achievements with his great young team at Y&R Vietnam, and subsequent expansion of responsibilities to include Indochina, make him the ideal choice to maintain the amazing momentum at Y&R Group Indonesia, in partnership with award-winning new ECD Yerry Indrajaya. “Under John Domas’ leadership, the Y&R Group of agencies has gone from strength to strength, with major business wins including Indonesia’s biggest bank BCA, FMCG giant TPS Food and adidas. Winning Merck as both creative agency and for strategic strength shows how Y&R Group has grown not only in size but in capabilities. We thank John for his outstanding contribution and wish him all the best in his exciting new role.” Matthew Collier’s successor as CEO Y&R Vietnam will be announced in due course. Indonesia, Sanjay Bhasin, matthew collier, y&r indonesia, Vietnam, News, john domas, people, red fuse Printer Friendly Download PDF Y&R Names Grant Theron EVP, Strategic Production and Partnerships September 11, 2014 - David Sable, Global CEO of Y&R, and Tony Granger, Global Chief Creative Officer of Y&R, announced today that they are naming Grant Theron EVP, Strategic Production and Partnerships for Y&R. He joins Y&R from sister company Wunderman, where he was the Director of Global Advertising on Team Microsoft. In this new role, Grant will be responsible for global production, global deployment, content creation and partnerships for Y&R. As an integral part of global production, Grant will help Y&R build a more integrated connection between the creative and production processes across all the Y&R companies — Y&R Advertising, VML, Bravo and Iconmobile, helping the agency put the best people and most appropriate resources in place throughout the network. Grant will also help the agency develop a global offering around content creation, where he will be responsible for quickly and strategically creating content including, video, white papers, case studies and a broad range of social pieces and developing them as a global capability. Additionally, Grant will work with Y&R’s global and regional partners on production needs as well as serve as the main point of contact for Y&R’s partnerships with entertainment, technology companies and beyond. “Operating as a global boutique gives us the best of both worlds, local relevance and differentiation and consistent global excellence and scale,” said Sable. “Grant’s position addresses both sides of this equation, by creating a global infrastructure for the way we produce the work and the partnerships we make to do so. I have worked with Grant closely over the past four years and can tell you first-hand that he is simply brilliant at what he does, a true team player, and a wholly decent person. He managed teams across 42 markets and was critical to developing the regional and creative hubs that still form the infrastructure for Team Microsoft in Seattle. This will bring real value and efficiency to our clients.” “I’m really excited about Grant coming on board,” said Granger. “His position will allow us to get smarter about production possibilities and partnerships from the early stages of a campaign’s development. Our clients will benefit again with his focus on content creation. It’s going to be fantastic having Grant here; I am confident that it’s going to help us do better work, more quickly, and more cost-effectively. It’s a win for everyone.” Prior to his position on Team Microsoft, Grant was the Digital & Content Creation Business Lead for McCann in London, helping drive double-digit growth and a host of integrated award-winning programs. His career began in his native South Africa, where he joined the first African-owned ad agency and helped build the first truly local agency delivering local expertise for global brands. Read more Close Y&R Names Grant Theron EVP, Strategic Production and Partnerships September 11, 2014 - David Sable, Global CEO of Y&R, and Tony Granger, Global Chief Creative Officer of Y&R, announced today that they are naming Grant Theron EVP, Strategic Production and Partnerships for Y&R. He joins Y&R from sister company Wunderman, where he was the Director of Global Advertising on Team Microsoft. In this new role, Grant will be responsible for global production, global deployment, content creation and partnerships for Y&R. As an integral part of global production, Grant will help Y&R build a more integrated connection between the creative and production processes across all the Y&R companies — Y&R Advertising, VML, Bravo and Iconmobile, helping the agency put the best people and most appropriate resources in place throughout the network. Grant will also help the agency develop a global offering around content creation, where he will be responsible for quickly and strategically creating content including, video, white papers, case studies and a broad range of social pieces and developing them as a global capability. Additionally, Grant will work with Y&R’s global and regional partners on production needs as well as serve as the main point of contact for Y&R’s partnerships with entertainment, technology companies and beyond. “Operating as a global boutique gives us the best of both worlds, local relevance and differentiation and consistent global excellence and scale,” said Sable. “Grant’s position addresses both sides of this equation, by creating a global infrastructure for the way we produce the work and the partnerships we make to do so. I have worked with Grant closely over the past four years and can tell you first-hand that he is simply brilliant at what he does, a true team player, and a wholly decent person. He managed teams across 42 markets and was critical to developing the regional and creative hubs that still form the infrastructure for Team Microsoft in Seattle. This will bring real value and efficiency to our clients.” “I’m really excited about Grant coming on board,” said Granger. “His position will allow us to get smarter about production possibilities and partnerships from the early stages of a campaign’s development. Our clients will benefit again with his focus on content creation. It’s going to be fantastic having Grant here; I am confident that it’s going to help us do better work, more quickly, and more cost-effectively. It’s a win for everyone.” Prior to his position on Team Microsoft, Grant was the Digital & Content Creation Business Lead for McCann in London, helping drive double-digit growth and a host of integrated award-winning programs. His career began in his native South Africa, where he joined the first African-owned ad agency and helped build the first truly local agency delivering local expertise for global brands. David Sable, Tony Granger, grant theron, people, News, Creative, content, production, content creator Printer Friendly Download PDF Y&R Johannesburg Raises Glass to Triple Distell Pitch Triumph August 21, 2014 - Y&R South Africa’s Johannesburg office is celebrating a well-deserved trio of pitch wins after it was announced that the agency has been awarded the Two Oceans, Nederburg and Drostdy-Hof accounts under the Distell motherbrand. Y&R made a near clean sweep of this massive pitch, consisting of six agencies competing for four brands in total, and will be focusing on TTL, ATL, BTL, through to digital and shopper marketing. “To say we are absolutely elated is an understatement,” says Andrew Welch, Chief Executive Officer of Y&R South Africa. “We look forward to servicing these renowned brands – not only in the South African market but, in some cases, beyond our borders as well.” According to Distell, the fact that the agency demonstrated an excellent understanding of retail, and the ability to build a holistic campaign and take messaging to all levels were some of the key considerations that led to Y&R Johannesburg being awarded the business. Francoise van Rheede, Executive Client Service Director of Y&R Johannesburg, adds that the agency is eager to keep the passion-fueled momentum spawning from the pitch process. “We will be raising a glass to toast to a magnificent team effort,” he adds. Read more Close Y&R Johannesburg Raises Glass to Triple Distell Pitch Triumph August 21, 2014 - Y&R South Africa’s Johannesburg office is celebrating a well-deserved trio of pitch wins after it was announced that the agency has been awarded the Two Oceans, Nederburg and Drostdy-Hof accounts under the Distell motherbrand. Y&R made a near clean sweep of this massive pitch, consisting of six agencies competing for four brands in total, and will be focusing on TTL, ATL, BTL, through to digital and shopper marketing. “To say we are absolutely elated is an understatement,” says Andrew Welch, Chief Executive Officer of Y&R South Africa. “We look forward to servicing these renowned brands – not only in the South African market but, in some cases, beyond our borders as well.” According to Distell, the fact that the agency demonstrated an excellent understanding of retail, and the ability to build a holistic campaign and take messaging to all levels were some of the key considerations that led to Y&R Johannesburg being awarded the business. Francoise van Rheede, Executive Client Service Director of Y&R Johannesburg, adds that the agency is eager to keep the passion-fueled momentum spawning from the pitch process. “We will be raising a glass to toast to a magnificent team effort,” he adds. Y&R South Africa, Johannesburg, Andrew Welch, News, new business, client, win Printer Friendly Download PDF Sunfoil Sends Y&R Durban in to Bat with 2014/2015 Cricket Activation Pitch Win August 21, 2014 - Y&R South Africa is beaming after it was recently announced that the agency won the Sunfoil Cricket Activation side of The Willowton Group Business after a combined pitch effort between the Durban and Johannesburg offices. This activation includes managing stadium events for the Sunfoil Test Series in December 2014 against the West Indies, and the upcoming tour of England in 2015. “Although the Sunfoil and Sunfoil Dolphins brands are existing accounts of Y&R South Africa’s Durban office, the actual stadium events and activities have always been handled by specialised sports activation companies,” says Lindsay Leppan, Managing Director of the Durban office. “Winning the Sunfoil Activation pitch demonstrates that we have a holistic understanding of the brand, its target market and how the love of cricket is deeply entrenched in both.” The Sunfoil Dolphins team won the T20 domestic series in 2014 for the first time, and Y&R South Africa’s Durban office is already gearing up to build on this momentum with the upcoming media event that will launch the 2014/2015 season, and to bid farewell to the team ahead of their trip to the CLT20 Champions League in India. Read more Close Sunfoil Sends Y&R Durban in to Bat with 2014/2015 Cricket Activation Pitch Win August 21, 2014 - Y&R South Africa is beaming after it was recently announced that the agency won the Sunfoil Cricket Activation side of The Willowton Group Business after a combined pitch effort between the Durban and Johannesburg offices. This activation includes managing stadium events for the Sunfoil Test Series in December 2014 against the West Indies, and the upcoming tour of England in 2015. “Although the Sunfoil and Sunfoil Dolphins brands are existing accounts of Y&R South Africa’s Durban office, the actual stadium events and activities have always been handled by specialised sports activation companies,” says Lindsay Leppan, Managing Director of the Durban office. “Winning the Sunfoil Activation pitch demonstrates that we have a holistic understanding of the brand, its target market and how the love of cricket is deeply entrenched in both.” The Sunfoil Dolphins team won the T20 domestic series in 2014 for the first time, and Y&R South Africa’s Durban office is already gearing up to build on this momentum with the upcoming media event that will launch the 2014/2015 season, and to bid farewell to the team ahead of their trip to the CLT20 Champions League in India. y&r durban, South Africa, sunfoil, new business, clients, News, lindsay leppan Printer Friendly Download PDF Y&R Group Indonesia Appoints Yerry Indrajaya as Executive Creative Director August 20, 2014 - John Domas, CEO Y&R Group Indonesia today announced the appointment of renowned creative Yerry Indrajaya as Executive Creative Director, Y&R Group Indonesia. Yerry returns to Y&R Group Indonesia after two years; during his previous stint as Head of Art, Yerry was integral to Y&R Indonesia’s first ever Cannes Lion win for client LG. This was also a first for Indonesia, the country’s first Gold Cannes Lion helped make Y&R the country’s most-awarded creative agency, with a grand total of 3 Golds, 8 Silvers, 16 Bronzes, 2 D&AD In-Books, and 42 Finalists at every major international awards shows. Commenting on Yerry’s appointment, John Domas said, “We warmly welcome Yerry back to Y&R Group Indonesia at an exciting time of growth which has seen the agency double in size over the past 18 months. Having achieved significant new business growth and a strengthening of our strategic capabilities, we thank Kevin (Le) for his contribution and wish him all the best in his future endeavours. We look forward to Yerry leading our next creative chapter.” Y&R Group Indonesia comprises Y&R, The Campaign Palace and VML Qais. Read more Close Y&R Group Indonesia Appoints Yerry Indrajaya as Executive Creative Director August 20, 2014 - John Domas, CEO Y&R Group Indonesia today announced the appointment of renowned creative Yerry Indrajaya as Executive Creative Director, Y&R Group Indonesia. Yerry returns to Y&R Group Indonesia after two years; during his previous stint as Head of Art, Yerry was integral to Y&R Indonesia’s first ever Cannes Lion win for client LG. This was also a first for Indonesia, the country’s first Gold Cannes Lion helped make Y&R the country’s most-awarded creative agency, with a grand total of 3 Golds, 8 Silvers, 16 Bronzes, 2 D&AD In-Books, and 42 Finalists at every major international awards shows. Commenting on Yerry’s appointment, John Domas said, “We warmly welcome Yerry back to Y&R Group Indonesia at an exciting time of growth which has seen the agency double in size over the past 18 months. Having achieved significant new business growth and a strengthening of our strategic capabilities, we thank Kevin (Le) for his contribution and wish him all the best in his future endeavours. We look forward to Yerry leading our next creative chapter.” Y&R Group Indonesia comprises Y&R, The Campaign Palace and VML Qais. y&R group, Indonesia, y&r indonesia, john domas, yerry indrajaya, people, News, Creative, Cannes, LG Printer Friendly Download PDF Y&R Promotes Shelley Diamond to Chief Client Officer August 6, 2014 - David Sable, Global CEO of Y&R, announced today that he is promoting Shelley Diamond to Chief Client Officer of Y&R effective immediately. Shelley was previously Worldwide Managing Partner of Y&R and is a member of Sable’s Global Executive Committee. In this new role, Shelley will help identify, develop and migrate Y&R’s best practices - and best talent - around the entire network, so that every one of Y&R’s clients benefits from the agency’s global resources, knowledge, experience and talent pool. She will also focus on organic growth, whether it is by driving collaboration across geography or discipline, making sure that the entire Y&R network is training their people in the most leveragable and forward-thinking ways, or by delivering best-in-class programs that build a client's business and brands across all channels. In Shelley’s 23 years at Y&R, she has helped build the Xerox, Dell and Campbell’s teams and other key accounts. Her relationship with Xerox spans 25 years and 2 agencies, she has worked with Campbell’s for over 16 years, helping Y&R to become one of two lead agencies for their brands. Most recently, as the WPP team leader of Y&R’s Dell assignment, she put a team in place across geography and discipline that has helped Dell get the most powerful mix of communications they need. Shelley led Y&R New York from 2007 to 2010, during which she presided over strong organic growth with Y&R’s clients and helped bring in new business. “Shelley is the absolute perfect person for this role and has been exemplifying every day of her 23 years at the agency what it means to be a client's most valued partner,” said Sable. “At a time when we have an unrivaled set of proprietary tools and resources, - from BAV to Exploring - as well as a highly differentiated offering - our unique configuration of Y&R and VML capabilities, our digital product innovation agency iconmobile, our Sparkplug innovation incubator, and our shopper and retail marketing LabStore network - we can truly help our clients engage their customers with great, innovative work that creates opportunities for them and, as a result, for us.” “With Shelley leading this charge and working closely with myself, Tony Granger and Sandy Thompson, I am confident that our clients will feel the full power of our Global Boutique. She has a great love of our business, our clients and our people that infuses all that she does. Unleashing her enthusiasm and her expertise will make a real difference in how we serve our clients,” Sable added. “I’m honored and energized to take on this new role,” said Diamond. "We have some amazing and dedicated people at Y&R, and a spectacular roster of clientswho we are fortunate to partner with. David has put in place the right infrastructure, tools and resources to really congeal, grow and help innovate our clients’ businesses across the network. I can’t wait to get started.” Diamond is a mentor with W.O.M.E.N. in America, Fortune/U.S. State Department’s Global Mentorship Program. Her mentees Precious Simba of Zimbabwe and Yin Myo Su of Myanmar were named the 2012 and 2013 Fortune and Goldman Sachs Global Woman Leaders, respectively. In 2013, Shelley was selected by Business Insider as the 11th Most Powerful Woman in Advertising, and in 2005, she was recognized as a "Working Mother of the Year” by The Advertising Women of New York and Working Mother Magazine. Read more Close Y&R Promotes Shelley Diamond to Chief Client Officer August 6, 2014 - David Sable, Global CEO of Y&R, announced today that he is promoting Shelley Diamond to Chief Client Officer of Y&R effective immediately. Shelley was previously Worldwide Managing Partner of Y&R and is a member of Sable’s Global Executive Committee. In this new role, Shelley will help identify, develop and migrate Y&R’s best practices - and best talent - around the entire network, so that every one of Y&R’s clients benefits from the agency’s global resources, knowledge, experience and talent pool. She will also focus on organic growth, whether it is by driving collaboration across geography or discipline, making sure that the entire Y&R network is training their people in the most leveragable and forward-thinking ways, or by delivering best-in-class programs that build a client's business and brands across all channels. In Shelley’s 23 years at Y&R, she has helped build the Xerox, Dell and Campbell’s teams and other key accounts. Her relationship with Xerox spans 25 years and 2 agencies, she has worked with Campbell’s for over 16 years, helping Y&R to become one of two lead agencies for their brands. Most recently, as the WPP team leader of Y&R’s Dell assignment, she put a team in place across geography and discipline that has helped Dell get the most powerful mix of communications they need. Shelley led Y&R New York from 2007 to 2010, during which she presided over strong organic growth with Y&R’s clients and helped bring in new business. “Shelley is the absolute perfect person for this role and has been exemplifying every day of her 23 years at the agency what it means to be a client's most valued partner,” said Sable. “At a time when we have an unrivaled set of proprietary tools and resources, - from BAV to Exploring - as well as a highly differentiated offering - our unique configuration of Y&R and VML capabilities, our digital product innovation agency iconmobile, our Sparkplug innovation incubator, and our shopper and retail marketing LabStore network - we can truly help our clients engage their customers with great, innovative work that creates opportunities for them and, as a result, for us.” “With Shelley leading this charge and working closely with myself, Tony Granger and Sandy Thompson, I am confident that our clients will feel the full power of our Global Boutique. She has a great love of our business, our clients and our people that infuses all that she does. Unleashing her enthusiasm and her expertise will make a real difference in how we serve our clients,” Sable added. “I’m honored and energized to take on this new role,” said Diamond. "We have some amazing and dedicated people at Y&R, and a spectacular roster of clientswho we are fortunate to partner with. David has put in place the right infrastructure, tools and resources to really congeal, grow and help innovate our clients’ businesses across the network. I can’t wait to get started.” Diamond is a mentor with W.O.M.E.N. in America, Fortune/U.S. State Department’s Global Mentorship Program. Her mentees Precious Simba of Zimbabwe and Yin Myo Su of Myanmar were named the 2012 and 2013 Fortune and Goldman Sachs Global Woman Leaders, respectively. In 2013, Shelley was selected by Business Insider as the 11th Most Powerful Woman in Advertising, and in 2005, she was recognized as a "Working Mother of the Year” by The Advertising Women of New York and Working Mother Magazine. David Sable, Shelley Diamond, leadership, News, people, clients, Tony Granger, Sandy Thompson Printer Friendly Download PDF Cannes 2014: News and Wins June 24, 2014 - Cannes Lions, the world's biggest annual advertising awards show and festival, wrapped up this weekend. From Bono to Spike Jonze to Neil deGrasse Tyson, the Y&R team was on the ground in the south of France covering all things creativity and beyond. Check out our week-long coverage on Y&R Covers, as well as all our agency award wins. Read more Close Cannes 2014: News and Wins June 24, 2014 - Cannes Lions, the world's biggest annual advertising awards show and festival, wrapped up this weekend. From Bono to Spike Jonze to Neil deGrasse Tyson, the Y&R team was on the ground in the south of France covering all things creativity and beyond. Check out our week-long coverage on Y&R Covers, as well as all our agency award wins. Cannes, cannes lions, France, Advertising, creativity, innovation, inspiration, bono, neil degrasse tyson, spike jonze, News Printer Friendly Download PDF Colgate-Palmolive and Red Fuse Y&R Strike Gold with 4 Cannes Lions June 24, 2014 - Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign from Red Fuse Communications Hong Kong has won a stunning 4 Cannes Lions - 1Gold, 2 Silver and 1 Bronze. In collaboration with Y&R Yangon and Y&R Malaysia, these are the world’s first Cannes Lions wins for Myanmar and Red Fuse’s debut wins at advertising’s most prestigious awards. Last Wednesday night at Cannes’ famous Palais des Festivals, the Colgate-Palmolive campaign garnered 1Gold and 2 Silvers in the Design category for Red Fuse and Y&R, bringing the campaign’s total wins to 4 Lions following a Bronze win in the Outdoor category on Tuesday. The ‘Campaign’ wins at Gold, Silver & Bronze each comprise 3 Posters: ‘Cavities Attack at Night’, ‘Good Food vs Bad Food’ and ‘Grandpa’s Teeth’. Commenting on the win, Steve Forcione, CEO, Red Fuse said, “Work that improves lives, builds the Colgate brand and wins awards, that's as good as it gets. We are very proud of all of our creative who performed so well at Cannes.” Jason Oke, Regional Managing Director Asia, Red Fuse Communications said, "We are thrilled at being able to help get the country of Myanmar on the world's creative map. And more than that we are grateful for the strong relationship we have with Colgate-Palmolive. It's a partnership that allows us to develop creative solutions leveraging all areas of their business, and where all ideas are welcome.” Added Chairman & Chief Creative Officer Red Fuse Asia Tan Shen Guan, "Colgate is one of the most trusted and best loved brands across the global for very good reasons." Turning Packaging into Education: Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print the posters inside the large cardboard boxes housing the familiar red toothpaste cartons, knowing they would reach the rural areas that traditional media couldn’t. Local store owners took the posters to their children’s school. Instead of using westernized educational materials, a beautiful series of posters were designed in traditional Burmese illustration styles: a combination of native folk art, local insight and oral care truths. Interactivity was added by providing a toll-free phone number for teachers to call to be able to listen to recorded educational materials. Read more Close Colgate-Palmolive and Red Fuse Y&R Strike Gold with 4 Cannes Lions June 24, 2014 - Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign from Red Fuse Communications Hong Kong has won a stunning 4 Cannes Lions - 1Gold, 2 Silver and 1 Bronze. In collaboration with Y&R Yangon and Y&R Malaysia, these are the world’s first Cannes Lions wins for Myanmar and Red Fuse’s debut wins at advertising’s most prestigious awards. Last Wednesday night at Cannes’ famous Palais des Festivals, the Colgate-Palmolive campaign garnered 1Gold and 2 Silvers in the Design category for Red Fuse and Y&R, bringing the campaign’s total wins to 4 Lions following a Bronze win in the Outdoor category on Tuesday. The ‘Campaign’ wins at Gold, Silver & Bronze each comprise 3 Posters: ‘Cavities Attack at Night’, ‘Good Food vs Bad Food’ and ‘Grandpa’s Teeth’. Commenting on the win, Steve Forcione, CEO, Red Fuse said, “Work that improves lives, builds the Colgate brand and wins awards, that's as good as it gets. We are very proud of all of our creative who performed so well at Cannes.” Jason Oke, Regional Managing Director Asia, Red Fuse Communications said, "We are thrilled at being able to help get the country of Myanmar on the world's creative map. And more than that we are grateful for the strong relationship we have with Colgate-Palmolive. It's a partnership that allows us to develop creative solutions leveraging all areas of their business, and where all ideas are welcome.” Added Chairman & Chief Creative Officer Red Fuse Asia Tan Shen Guan, "Colgate is one of the most trusted and best loved brands across the global for very good reasons." Turning Packaging into Education: Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print the posters inside the large cardboard boxes housing the familiar red toothpaste cartons, knowing they would reach the rural areas that traditional media couldn’t. Local store owners took the posters to their children’s school. Instead of using westernized educational materials, a beautiful series of posters were designed in traditional Burmese illustration styles: a combination of native folk art, local insight and oral care truths. Interactivity was added by providing a toll-free phone number for teachers to call to be able to listen to recorded educational materials. redfuse, hongkong, Y&R, Hong Kong, Cannes, cannes lions, cannes 2014 Printer Friendly Download PDF Y&R Asia Wins Cannes Lions 2014; Doubles Last Year’s Haul June 23, 2014 - Y&R Asia has won a stunning 18 Cannes Lions 2014, comprising 2 Gold, 1 Cannes Chimera, 7 Silver, 8 Bronze and Shortlists across 10 offices: Red Fuse Communications Hong Kong, Y&R Beijing & Shanghai, Y&R Malaysia, Y&R Yangon, Y&R Singapore, Y&R Philippines, Y&R Thailand, Y&R Vietnam and Dentsu Y&R Tokyo. Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign from Red Fuse Communications Hong Kong / Y&R Yangon /Y&R Malaysia won 4 Cannes Lions - 1Gold, 2 Silver and 1 Bronze. These are the world’s first Cannes Lions wins for Myanmar and Red Fuse’s debut wins at advertising’s most prestigious awards. Y&R China brought home a total of ten Cannes Lions, 1 Gold, 3 Silver and 3 Bronze for Y&R Beijing, 2 Silver and 1 Bronze for Y&R Shanghai. This 10 Lions and 35 Shortlists haul is Y&R China’s best ever performance at Cannes; Y&R is China’s most-awarded agency for the second year running. Y&R Beijing’s 7 Lions 2014 were awarded to the ‘Mic’, ‘Stages’ and ‘10M² of Love’ campaigns for clients Penguin China and UNICEF China. Y&R Shanghai’s 3 Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power of Color’ campaigns for clients Zhang Xiao Quan and Pantone. Y&R Singapore was presented with the Chimera Cannes Lion, having won this year’s global challenge to help eradicate extreme poverty by 2030, funded by the Bill & Melinda Gates Foundation. Y&R Singapore’s winning team comprised young talents Emir Shafri, Mervin Ng, Hisashi Matsui, and (the not so young talent) Marcus Rebeschini. As well as Gold for Colgate-Palmolive, Y&R Malaysia took home Bronze for ‘8 Lives’. Y&R Philippines won Bronze for Maynilad ‘Dengue Bottle’ and Y&R Bangkok won Bronze for DTAC ‘Rebirth of Sound’. Among the Shortlists were Y&R Vietnam’s Nutifood ‘Plastic Bottle Life Vest’, Dentsu Y&R Tokyo’s ‘Banana Trophy’ and an amazing Titanium Shortlist for VML/Y&R Singapore’s ‘Guide Dots’. Commenting on Red Fuse’s wins, Chairman & Chief Creative Officer Red Fuse Asia Tan Shen Guan said, "Colgate is one of the most trusted and best loved brands across the global for very good reasons." On China’s haul, Y&R Greater China CCO Nils Andersson said, “We have remained true to our chosen beliefs and all our hard work has paid off, proving that perseverance is so important in overcoming challenges.” Y&R Asia’s Regional Chief Creative Officer Marcus Rebeschini added, “Throughout the week so many talented people from multiple offices have won so many unique accolades such as office’s first ever Gold Cannes Lions, countries’ first ever Cannes Lions and it really showed the power of our small network and its people having been ranked second in Cannes Lions’ Asia Pacific Regional Network of the Year. An amazing team effort.” Read more Close Y&R Asia Wins Cannes Lions 2014; Doubles Last Year’s Haul June 23, 2014 - Y&R Asia has won a stunning 18 Cannes Lions 2014, comprising 2 Gold, 1 Cannes Chimera, 7 Silver, 8 Bronze and Shortlists across 10 offices: Red Fuse Communications Hong Kong, Y&R Beijing & Shanghai, Y&R Malaysia, Y&R Yangon, Y&R Singapore, Y&R Philippines, Y&R Thailand, Y&R Vietnam and Dentsu Y&R Tokyo. Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign from Red Fuse Communications Hong Kong / Y&R Yangon /Y&R Malaysia won 4 Cannes Lions - 1Gold, 2 Silver and 1 Bronze. These are the world’s first Cannes Lions wins for Myanmar and Red Fuse’s debut wins at advertising’s most prestigious awards. Y&R China brought home a total of ten Cannes Lions, 1 Gold, 3 Silver and 3 Bronze for Y&R Beijing, 2 Silver and 1 Bronze for Y&R Shanghai. This 10 Lions and 35 Shortlists haul is Y&R China’s best ever performance at Cannes; Y&R is China’s most-awarded agency for the second year running. Y&R Beijing’s 7 Lions 2014 were awarded to the ‘Mic’, ‘Stages’ and ‘10M² of Love’ campaigns for clients Penguin China and UNICEF China. Y&R Shanghai’s 3 Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power of Color’ campaigns for clients Zhang Xiao Quan and Pantone. Y&R Singapore was presented with the Chimera Cannes Lion, having won this year’s global challenge to help eradicate extreme poverty by 2030, funded by the Bill & Melinda Gates Foundation. Y&R Singapore’s winning team comprised young talents Emir Shafri, Mervin Ng, Hisashi Matsui, and (the not so young talent) Marcus Rebeschini. As well as Gold for Colgate-Palmolive, Y&R Malaysia took home Bronze for ‘8 Lives’. Y&R Philippines won Bronze for Maynilad ‘Dengue Bottle’ and Y&R Bangkok won Bronze for DTAC ‘Rebirth of Sound’. Among the Shortlists were Y&R Vietnam’s Nutifood ‘Plastic Bottle Life Vest’, Dentsu Y&R Tokyo’s ‘Banana Trophy’ and an amazing Titanium Shortlist for VML/Y&R Singapore’s ‘Guide Dots’. Commenting on Red Fuse’s wins, Chairman & Chief Creative Officer Red Fuse Asia Tan Shen Guan said, "Colgate is one of the most trusted and best loved brands across the global for very good reasons." On China’s haul, Y&R Greater China CCO Nils Andersson said, “We have remained true to our chosen beliefs and all our hard work has paid off, proving that perseverance is so important in overcoming challenges.” Y&R Asia’s Regional Chief Creative Officer Marcus Rebeschini added, “Throughout the week so many talented people from multiple offices have won so many unique accolades such as office’s first ever Gold Cannes Lions, countries’ first ever Cannes Lions and it really showed the power of our small network and its people having been ranked second in Cannes Lions’ Asia Pacific Regional Network of the Year. An amazing team effort.” canneslions, cannes2014, Cannes, yr, Asia Printer Friendly Download PDF Juan Bonilla Named President of both Y&R and Wunderman Mexico June 6, 2014 - Eddie Gonzalez, Chairman and CEO of Young & Rubicam and Wunderman Latin America, announced today that he has appointed Juan Bonilla to serve as President of both Y&R and Wunderman Mexico, effective immediately. He succeeds Eric Descombes in these roles, who is leaving the agency to take a post outside of the advertising industry. Bonilla has spent the past three years as Managing Director at Wunderman, where he took it to a leadership position. He previously held a senior digital role from 2005 to 2008 in Wunderman Colombia. David Sable, Global CEO of Y&R, stated: “Y&R Mexico is a strong agency and one that is important to our clients and our network. As we continue to invest in this fast-growth market, I have great confidence in Juan’s vision and talents. He brings with him a holistic view that comes out of his diverse experience, as well as top-flight digital credentials, all of which will benefit our clients greatly and enrich our agency culture.” Eddie Gonzalez said: “Juan is a natural choice for us as we prepare for continued growth in Mexico. He has the digital savvy, leadership skills, and strong creative instincts that make him right for our time, right for our clients and for our agency. I also want to extend our thanks to Eric, whose leadership has helped establish us as the #1 agency group in Mexico. We wish him all the best in his next chapter.” “Juan’s track record of success speaks for itself. His expansive knowledge of the consumer and the needs of the marketplace, matched with his dedication and drive, will contribute significantly to our growth in Mexico,” said Daniel Morel, Chairman and CEO, Wunderman. Prior to Y&R, Bonilla’s industry experience included Managing Director roles at Tribal DDB, as well as Digital Director at JWT in Colombia. Read more Close Juan Bonilla Named President of both Y&R and Wunderman Mexico June 6, 2014 - Eddie Gonzalez, Chairman and CEO of Young & Rubicam and Wunderman Latin America, announced today that he has appointed Juan Bonilla to serve as President of both Y&R and Wunderman Mexico, effective immediately. He succeeds Eric Descombes in these roles, who is leaving the agency to take a post outside of the advertising industry. Bonilla has spent the past three years as Managing Director at Wunderman, where he took it to a leadership position. He previously held a senior digital role from 2005 to 2008 in Wunderman Colombia. David Sable, Global CEO of Y&R, stated: “Y&R Mexico is a strong agency and one that is important to our clients and our network. As we continue to invest in this fast-growth market, I have great confidence in Juan’s vision and talents. He brings with him a holistic view that comes out of his diverse experience, as well as top-flight digital credentials, all of which will benefit our clients greatly and enrich our agency culture.” Eddie Gonzalez said: “Juan is a natural choice for us as we prepare for continued growth in Mexico. He has the digital savvy, leadership skills, and strong creative instincts that make him right for our time, right for our clients and for our agency. I also want to extend our thanks to Eric, whose leadership has helped establish us as the #1 agency group in Mexico. We wish him all the best in his next chapter.” “Juan’s track record of success speaks for itself. His expansive knowledge of the consumer and the needs of the marketplace, matched with his dedication and drive, will contribute significantly to our growth in Mexico,” said Daniel Morel, Chairman and CEO, Wunderman. Prior to Y&R, Bonilla’s industry experience included Managing Director roles at Tribal DDB, as well as Digital Director at JWT in Colombia. Eddie Gonzalez, Mexico, Wunderman, juan bonilla Printer Friendly Download PDF Y&R Promotes Michael Sussman to President of BAV Worldwide May 29, 2014 - David Sable, Global CEO of Y&R, announced today that he’s promoting Michael Sussman to President of BAV® Worldwide, Y&R. Sussman has been with Y&R for 17 years and was most recently the Global Director of Analytic Insights and Strategy for Y&R Advertising. Sussman oversees BrandAsset® Valuator, Y&R’s proprietary brand model and global database, along with other quantitative tools essential to the agency’s strategic process. He will now lead the charge of integration and growth of BAV® throughout the agency. “Michael has been part of the development of BAV® since shortly after its inception,” said Sable. “He is deeply committed to the agency, full of passion for brands and masterful at interpreting data to tell compelling stories about them. Michael has been part of our BAV® team since its early days and is absolutely the best person to help us drive BAV® forward in key markets. This is a shining moment for BAV®, now in its 20th year; it remains the largest database with consumer perceptions of brands, and Michael will be fundamental in continually sustaining and differentiating its relevance in the market.” In addition to working with Sandy Thompson, Y&R’s Global Planning Director, to continue to drive integration of BAV® and analytics into Y&R’s strategic process, consulting across agency clients and driving thought leadership, Sussman will also oversee the global BAV® research and fielding process. Sussman has been tasked with increasing the amount of “brandscape” studies being conducted in important markets - with eight new market studies already in progress this year. Sussman has also organized a team of regional strategic leads in key Y&R markets (“hubs of expertise”) to help guide the global fielding process. This team will foster greater collaboration and sharing of thought leadership across the Y&R network, as well as helping to drive deeper BAV® consulting relationships with Y&R clients around the world. “It’s an honor to take the next step in my Y&R career, and I couldn’t be more excited about the future of BAV® as we work with strategic leads across the network to raise the impact of our studies and data driven insights to new heights,” said Sussman. “I’m thrilled to take my 17 years of experience designing research, interpreting data, and exploring brand equity for Y&R’s clients with BAV®, and integrating these learnings on a global level.” Sussman and his team will continue to partner with John Gerzema, Chairman and CEO of BAV® Consulting, and his team to build greater synergies between Y&R Advertising and BAV® Consulting, which has its own client base. "Michael and I go back a long way,” said Gerzema. “He has lived and breathed BAV for so many years, which helps him to continually bring new understanding of the data and the BAV model. We are looking forward to Michael’s development of the regional hubs across Y&R. I know that our clients will benefit from this new infrastructure and really look forward to collaborating with him again in his new role." Read more Close Y&R Promotes Michael Sussman to President of BAV Worldwide May 29, 2014 - David Sable, Global CEO of Y&R, announced today that he’s promoting Michael Sussman to President of BAV® Worldwide, Y&R. Sussman has been with Y&R for 17 years and was most recently the Global Director of Analytic Insights and Strategy for Y&R Advertising. Sussman oversees BrandAsset® Valuator, Y&R’s proprietary brand model and global database, along with other quantitative tools essential to the agency’s strategic process. He will now lead the charge of integration and growth of BAV® throughout the agency. “Michael has been part of the development of BAV® since shortly after its inception,” said Sable. “He is deeply committed to the agency, full of passion for brands and masterful at interpreting data to tell compelling stories about them. Michael has been part of our BAV® team since its early days and is absolutely the best person to help us drive BAV® forward in key markets. This is a shining moment for BAV®, now in its 20th year; it remains the largest database with consumer perceptions of brands, and Michael will be fundamental in continually sustaining and differentiating its relevance in the market.” In addition to working with Sandy Thompson, Y&R’s Global Planning Director, to continue to drive integration of BAV® and analytics into Y&R’s strategic process, consulting across agency clients and driving thought leadership, Sussman will also oversee the global BAV® research and fielding process. Sussman has been tasked with increasing the amount of “brandscape” studies being conducted in important markets - with eight new market studies already in progress this year. Sussman has also organized a team of regional strategic leads in key Y&R markets (“hubs of expertise”) to help guide the global fielding process. This team will foster greater collaboration and sharing of thought leadership across the Y&R network, as well as helping to drive deeper BAV® consulting relationships with Y&R clients around the world. “It’s an honor to take the next step in my Y&R career, and I couldn’t be more excited about the future of BAV® as we work with strategic leads across the network to raise the impact of our studies and data driven insights to new heights,” said Sussman. “I’m thrilled to take my 17 years of experience designing research, interpreting data, and exploring brand equity for Y&R’s clients with BAV®, and integrating these learnings on a global level.” Sussman and his team will continue to partner with John Gerzema, Chairman and CEO of BAV® Consulting, and his team to build greater synergies between Y&R Advertising and BAV® Consulting, which has its own client base. "Michael and I go back a long way,” said Gerzema. “He has lived and breathed BAV for so many years, which helps him to continually bring new understanding of the data and the BAV model. We are looking forward to Michael’s development of the regional hubs across Y&R. I know that our clients will benefit from this new infrastructure and really look forward to collaborating with him again in his new role." bav, David Sable, sussman, Gerzema, Sandy Thompson, brand model, global database, database, brand asset valuator, BrandAsset Printer Friendly Download PDF Y&R Elevates Two Key Executives to New Roles May 22, 2014 - Y&R announced today that it has elevated two key executives to new roles at the agency. Effective immediately, Jim Radosevic will serve as President of Y&R New York, and Sean Howard will assume the role of Chief Operating Officer, Y&R North America. Previously, Radosevic was Executive Vice President and Global Creative Director at Y&R New York, overseeing creative development for two of the agency’s largest global client engagements, Dell and Xerox. Howard was General Manager of the New York office. Radosevic brings to his new role a wealth of both creative and business leadership, having served for more than 25 years in roles as varied as founder, managing director, creative director and film director. Prior to joining Y&R in 2011, he was Partner, Managing Director and Managing Creative Director of VML New York, having been hand-selected by Matt Anthony, then-CEO of VML, to launch the digital agency’s presence in New York. During his tenure at VML New York, Radosevic tripled revenue, expanded the team, and led the digital creative efforts for clients such as Vanguard, Burger King, Hershey's, Dannon, Office Depot and Xerox. At Y&R since 2011, Radosevic has continued to garner recognition for his creative work, most recently the “Beginnings” campaign, which has provided Dell with a new brand platform centered on entrepreneurial spirit. “Clients love to partner with Jim, employees love to work for him and with him, and he raises the performance level of everyone around him,” said Anthony, President and CEO, Y&R North America. “Jim has the rare ability to successfully wear several hats - digital creative, business manager, client leader, team builder and brand advocate – all of which add up to make him the ideal President of Y&R New York.” Since 2012, Howard has overseen the day-to-day operations of Y&R New York as its General Manager. Prior to joining Y&R New York, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft Consumer businesses. Earlier in his career, Howard founded the creative and development operations for Enlighten, an interactive design and development agency in LA. As North America COO, Howard will be responsible for ensuring collaboration across offices to further develop and encourage full utilization of shared assets including BrandAsset Valuator, Y&R’s proprietary study of consumer perceptions of brands; start-up incubator Sparkplug; Y&R Moonshop, a maker lab combining conceptual art and emerging technology with advertising; the recently launched global retail and shopper marketing network Labstore; and a rapidly growing North America media practice. “Over the past year and a half, we have been working more seamlessly across the North America network, and having Sean as Chief Operating Officer will enable us to take that collaboration to the next level,” added Anthony. “We have an incredible collection of assets in North America, and Sean will be absolutely critical in helping me build and develop these competitive advantages across the network. He understands how agencies work top to bottom, and we are so fortunate to have him on our North America team.” The promotions are effective immediately. Both executives will remain in New York, and Radosevic will continue in his roles on Dell and Xerox. Read more Close Y&R Elevates Two Key Executives to New Roles May 22, 2014 - Y&R announced today that it has elevated two key executives to new roles at the agency. Effective immediately, Jim Radosevic will serve as President of Y&R New York, and Sean Howard will assume the role of Chief Operating Officer, Y&R North America. Previously, Radosevic was Executive Vice President and Global Creative Director at Y&R New York, overseeing creative development for two of the agency’s largest global client engagements, Dell and Xerox. Howard was General Manager of the New York office. Radosevic brings to his new role a wealth of both creative and business leadership, having served for more than 25 years in roles as varied as founder, managing director, creative director and film director. Prior to joining Y&R in 2011, he was Partner, Managing Director and Managing Creative Director of VML New York, having been hand-selected by Matt Anthony, then-CEO of VML, to launch the digital agency’s presence in New York. During his tenure at VML New York, Radosevic tripled revenue, expanded the team, and led the digital creative efforts for clients such as Vanguard, Burger King, Hershey's, Dannon, Office Depot and Xerox. At Y&R since 2011, Radosevic has continued to garner recognition for his creative work, most recently the “Beginnings” campaign, which has provided Dell with a new brand platform centered on entrepreneurial spirit. “Clients love to partner with Jim, employees love to work for him and with him, and he raises the performance level of everyone around him,” said Anthony, President and CEO, Y&R North America. “Jim has the rare ability to successfully wear several hats - digital creative, business manager, client leader, team builder and brand advocate – all of which add up to make him the ideal President of Y&R New York.” Since 2012, Howard has overseen the day-to-day operations of Y&R New York as its General Manager. Prior to joining Y&R New York, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft Consumer businesses. Earlier in his career, Howard founded the creative and development operations for Enlighten, an interactive design and development agency in LA. As North America COO, Howard will be responsible for ensuring collaboration across offices to further develop and encourage full utilization of shared assets including BrandAsset Valuator, Y&R’s proprietary study of consumer perceptions of brands; start-up incubator Sparkplug; Y&R Moonshop, a maker lab combining conceptual art and emerging technology with advertising; the recently launched global retail and shopper marketing network Labstore; and a rapidly growing North America media practice. “Over the past year and a half, we have been working more seamlessly across the North America network, and having Sean as Chief Operating Officer will enable us to take that collaboration to the next level,” added Anthony. “We have an incredible collection of assets in North America, and Sean will be absolutely critical in helping me build and develop these competitive advantages across the network. He understands how agencies work top to bottom, and we are so fortunate to have him on our North America team.” The promotions are effective immediately. Both executives will remain in New York, and Radosevic will continue in his roles on Dell and Xerox. Jim Radosevic, sean howard, New York, North America, NYC, ny, Matt Anthony, leadership, News Printer Friendly Download PDF Y&R Malaysia names Nigel Menezes Group Business Director May 20, 2014 - Lisa Hezila, Managing Director Y&R Malaysia announced today that Nigel Menezes has been named Group Business Director, Y&R Malaysia. Menezes is promoted from Senior Account Director, a role he has held since joining Y&R Malaysia in July 2013. With over 15 years’ in advertising and communications across India, Indonesia and Malaysia, Menezes’ experience spans international icons including Coke, Nescafe and Nestle to major local brands like BRI Bank and Permata Bank. Armed with a specialist talent in both Rx and consumer health, he also headed the health communications division at his previous agency. Prior to that was with Liverpool FC Academy as Head - Brand Partnerships, his earlier career in direct sales and digital marketing has led to better understanding and addressing today’s multi-fragmented brand communications needs. His interests include competitive field hockey, FPS games, Googling and spending quality time with his family. Commenting upon the appointment, Hezila said, “Less than a year ago Nigel joined our passionate team of brand communication enthusiasts and within that short time-span, he has been instrumental in stabilizing key accounts and growing the businesses under his portfolio, as Y&R Malaysia continues to climb both the creative and new business rankings.” Y&R Malaysia was the country’s most-awarded agency at Cannes 2012, its total 98 awards in just one year propelled them to The Big Won Report’s 6th in Asia, and 19th globally. Y&R Malaysia won the country’s highest accolade, the Golden Kancil, as well as being named Agency of the Year at the Kancil Awards, and Y&R was shortlisted for Malaysia Creative Agency of the Year, at the pan-regional Agency of the Year Awards. Read more Close Y&R Malaysia names Nigel Menezes Group Business Director May 20, 2014 - Lisa Hezila, Managing Director Y&R Malaysia announced today that Nigel Menezes has been named Group Business Director, Y&R Malaysia. Menezes is promoted from Senior Account Director, a role he has held since joining Y&R Malaysia in July 2013. With over 15 years’ in advertising and communications across India, Indonesia and Malaysia, Menezes’ experience spans international icons including Coke, Nescafe and Nestle to major local brands like BRI Bank and Permata Bank. Armed with a specialist talent in both Rx and consumer health, he also headed the health communications division at his previous agency. Prior to that was with Liverpool FC Academy as Head - Brand Partnerships, his earlier career in direct sales and digital marketing has led to better understanding and addressing today’s multi-fragmented brand communications needs. His interests include competitive field hockey, FPS games, Googling and spending quality time with his family. Commenting upon the appointment, Hezila said, “Less than a year ago Nigel joined our passionate team of brand communication enthusiasts and within that short time-span, he has been instrumental in stabilizing key accounts and growing the businesses under his portfolio, as Y&R Malaysia continues to climb both the creative and new business rankings.” Y&R Malaysia was the country’s most-awarded agency at Cannes 2012, its total 98 awards in just one year propelled them to The Big Won Report’s 6th in Asia, and 19th globally. Y&R Malaysia won the country’s highest accolade, the Golden Kancil, as well as being named Agency of the Year at the Kancil Awards, and Y&R was shortlisted for Malaysia Creative Agency of the Year, at the pan-regional Agency of the Year Awards. Malaysia, News, people, leadership, lisa hezila, nigel menezes Printer Friendly Download PDF Y&R Consolidates Retail & Shopper Capabilities into Unified Single Global Network - Labstore May 7, 2014 - David Sable, Global CEO of Y&R, announced today the consolidation of the agency’s retail and shopper marketing capabilities into a single, unified network: Labstore. Jon Bird, who was a co-founder of Y&R’s successful retail marketing agency, IdeaWorks, in Australia and New Zealand, moves to New York to take on the new role as its Global Managing Director. The Labstore network, with a presence in 20 countries across all regions, enters the market among the Top Five retail and shopper marketing networks geographically. Labstore resources include retail marketing strategy and execution across all retail touchpoints, as well as shopper research, insights and execution with a focus on integration of digital. Labstore originated in Spain in 2001, and was expanded in 2012 to six markets in Latin America. Labstore will continue to expand, particularly into fast-growth markets. Y&R’s other retail and shopper capabilities will now all roll into the Labstore network, under the leadership of Bird and share the same proprietary resources, tools and global positioning. Sable stated: “We have great retail and shopper capabilities around the world. Labstore is the perfect confluence of Y&R’s core brands, Y&R Advertising and VML — highly strategic, enormously creative, digital at the core. We now have the ability and leadership to leverage this offering globally so that both global and local clients everywhere can meet the increasing challenges of the retail environment.” “There is no one better suited to lead Labstore than Jon Bird, who is a bona fide thought leader and whose great success with IdeaWorks in Australia and New Zealand has been an enormous training ground for leading this charge. With Labstore, we have a distinct point of view that speaks to the challenges and demands of the marketplace, both from the retail and consumer perspective and a way of working that is fully integrated with Y&R Advertising and VML,” he added. “We are building Labstore for the reality of retail today. We live in a globalized, digitized, polarized and increasingly personalized retail world…where the shopper is in control. That’s our starting point, and from Day 1, Labstore will have a global perspective, with digital and data at the core, " said Bird. “We believe there is a sweet spot where retail and shopper marketing intersect, and that will be Labstore’s territory – working with both retailers and manufacturer brands to develop great solutions for the shopper.” Clients already include Telefonica in Spain, Movistar in Spain and Latin America, GE Moneybank in Europe, Colgate-Palmolive in Thailand and the Philippines, as well as Payless Shoes in Australia and Westfield in New Zealand. Read more Close Y&R Consolidates Retail & Shopper Capabilities into Unified Single Global Network - Labstore May 7, 2014 - David Sable, Global CEO of Y&R, announced today the consolidation of the agency’s retail and shopper marketing capabilities into a single, unified network: Labstore. Jon Bird, who was a co-founder of Y&R’s successful retail marketing agency, IdeaWorks, in Australia and New Zealand, moves to New York to take on the new role as its Global Managing Director. The Labstore network, with a presence in 20 countries across all regions, enters the market among the Top Five retail and shopper marketing networks geographically. Labstore resources include retail marketing strategy and execution across all retail touchpoints, as well as shopper research, insights and execution with a focus on integration of digital. Labstore originated in Spain in 2001, and was expanded in 2012 to six markets in Latin America. Labstore will continue to expand, particularly into fast-growth markets. Y&R’s other retail and shopper capabilities will now all roll into the Labstore network, under the leadership of Bird and share the same proprietary resources, tools and global positioning. Sable stated: “We have great retail and shopper capabilities around the world. Labstore is the perfect confluence of Y&R’s core brands, Y&R Advertising and VML — highly strategic, enormously creative, digital at the core. We now have the ability and leadership to leverage this offering globally so that both global and local clients everywhere can meet the increasing challenges of the retail environment.” “There is no one better suited to lead Labstore than Jon Bird, who is a bona fide thought leader and whose great success with IdeaWorks in Australia and New Zealand has been an enormous training ground for leading this charge. With Labstore, we have a distinct point of view that speaks to the challenges and demands of the marketplace, both from the retail and consumer perspective and a way of working that is fully integrated with Y&R Advertising and VML,” he added. “We are building Labstore for the reality of retail today. We live in a globalized, digitized, polarized and increasingly personalized retail world…where the shopper is in control. That’s our starting point, and from Day 1, Labstore will have a global perspective, with digital and data at the core, " said Bird. “We believe there is a sweet spot where retail and shopper marketing intersect, and that will be Labstore’s territory – working with both retailers and manufacturer brands to develop great solutions for the shopper.” Clients already include Telefonica in Spain, Movistar in Spain and Latin America, GE Moneybank in Europe, Colgate-Palmolive in Thailand and the Philippines, as well as Payless Shoes in Australia and Westfield in New Zealand. shopper marketing, David Sable, jon bird, labstore, ideaworks, retail Printer Friendly Download PDF Y&R Wins Two Grand Prizes at New York Festivals May 5, 2014 - Tony Granger, Global Chief Creative Officer of Y&R today announced that Y&R took home two Grand Prizes at New York Festivals. Y&R Cape Town won a Grand Prize for Safety Labs "Hope Soap" and Y&R Melbourne & Y&R Singapore for Defense Force Recruiting's "Air Force FM" respectively. Y&R Cape Town's "Hope Soap" campaign brought home the Grand Prize in the Avant--Garde category, representing the highest award within that category which recognizes and rewards a non-traditional approach to a brief. The campaign also won a First Prize Award in the Direct Collateral: Products and Services category, Second Prize Award in the Public Service Announcements: Direct Marketing category and the United Nations Department of Public Information (UNDPI) Second Prize Award. "Air Force FM," a joint collaboration between Y&R Melbourne and Y&R Singapore for Defense Force Recruiting, won the Grand Prize in the Direct and Collateral category. The campaign also won a Second Prize in the same category, as well as a Third Prize for "The Maths Ad Exam." Tony Granger said, "I'm really proud of Y&R South Africa, Y&R Melbourne and Y&R Singapore. Hope Soap demonstrates an inventive solution to a local challenge and I'm so pleased to see it gaining global recognition. Air Force FM was a great collaboration between our agencies in Melbourne and Singapore and that really delights me -- the success of this campaign is a reflection of the way we work as a collaborative creative community across offices and regions." Additionally, Y&R took home five other second prizes -- three for UNICEF out of Chile in outdoor and print, one for Ole Sports Newspaper out of Argentina in Film and one for Microsoft out of Colombia in Branded Entertainment. Hope Soap, a project born out of a need to help combat the hygiene crisis in Blikkiesdorp in the Western Cape, features translucent bars of soap with a small toy inside to encourage kids in disadvantaged areas to wash their hands more frequently. Air Force FM, came out of a need for students to prove their problem solving and circuitry skills -- wiring, folding, gluing, testing and soldering the components to complete the radio successfully. George Patterson Y&R sent engineering students all the parts they needed to assemble a functioning radio, except the instructions. Once assembled, each radio was tuned to Air Force FM, GP Y&R's dedicated radio station created just for this campaign. The station broadcasted the ad on loop, instantly offering successful students a fast track to an exciting career Read more Close Y&R Wins Two Grand Prizes at New York Festivals May 5, 2014 - Tony Granger, Global Chief Creative Officer of Y&R today announced that Y&R took home two Grand Prizes at New York Festivals. Y&R Cape Town won a Grand Prize for Safety Labs "Hope Soap" and Y&R Melbourne & Y&R Singapore for Defense Force Recruiting's "Air Force FM" respectively. Y&R Cape Town's "Hope Soap" campaign brought home the Grand Prize in the Avant--Garde category, representing the highest award within that category which recognizes and rewards a non-traditional approach to a brief. The campaign also won a First Prize Award in the Direct Collateral: Products and Services category, Second Prize Award in the Public Service Announcements: Direct Marketing category and the United Nations Department of Public Information (UNDPI) Second Prize Award. "Air Force FM," a joint collaboration between Y&R Melbourne and Y&R Singapore for Defense Force Recruiting, won the Grand Prize in the Direct and Collateral category. The campaign also won a Second Prize in the same category, as well as a Third Prize for "The Maths Ad Exam." Tony Granger said, "I'm really proud of Y&R South Africa, Y&R Melbourne and Y&R Singapore. Hope Soap demonstrates an inventive solution to a local challenge and I'm so pleased to see it gaining global recognition. Air Force FM was a great collaboration between our agencies in Melbourne and Singapore and that really delights me -- the success of this campaign is a reflection of the way we work as a collaborative creative community across offices and regions." Additionally, Y&R took home five other second prizes -- three for UNICEF out of Chile in outdoor and print, one for Ole Sports Newspaper out of Argentina in Film and one for Microsoft out of Colombia in Branded Entertainment. Hope Soap, a project born out of a need to help combat the hygiene crisis in Blikkiesdorp in the Western Cape, features translucent bars of soap with a small toy inside to encourage kids in disadvantaged areas to wash their hands more frequently. Air Force FM, came out of a need for students to prove their problem solving and circuitry skills -- wiring, folding, gluing, testing and soldering the components to complete the radio successfully. George Patterson Y&R sent engineering students all the parts they needed to assemble a functioning radio, except the instructions. Once assembled, each radio was tuned to Air Force FM, GP Y&R's dedicated radio station created just for this campaign. The station broadcasted the ad on loop, instantly offering successful students a fast track to an exciting career Tony Granger, new york festivals, Melbourne, Singapore, air force fm, Hope Soap, Awards, wins Printer Friendly Download PDF Y&R Group Indonesia Adds BCA to Winning Streak April 30, 2014 - Y&R Group Indonesia has won the creative business for giant local financial company BCA. Y&R has been awarded the creative duties for BCA for two product categories, Consumer Loan and International Banking, following a pitch that included 5 agencies: 3 local and 2 multinational. “We are very pleased to have Y&R as our new partner for the International Banking and Loan products’ promotional activities. We, BCA’s marketing communication and our product team, were very enthusiastic to receive Y&R’s presentation on the final pitch. They were able to come up with a great presentation concept that was presented with accurate research. We are looking forward to building a future partnership with Y&R,” said Esther Meliana – Head of Marketing Communication, BCA. Commenting on the win, Y&R Group Indonesia CEO John Domas said, "More great wins for Y&R Indonesia as momentum continues in 2014. Welcoming another major client, adding to our recent Merck wins, is testament to the Group’s creative and strategic strengths across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.” Read more Close Y&R Group Indonesia Adds BCA to Winning Streak April 30, 2014 - Y&R Group Indonesia has won the creative business for giant local financial company BCA. Y&R has been awarded the creative duties for BCA for two product categories, Consumer Loan and International Banking, following a pitch that included 5 agencies: 3 local and 2 multinational. “We are very pleased to have Y&R as our new partner for the International Banking and Loan products’ promotional activities. We, BCA’s marketing communication and our product team, were very enthusiastic to receive Y&R’s presentation on the final pitch. They were able to come up with a great presentation concept that was presented with accurate research. We are looking forward to building a future partnership with Y&R,” said Esther Meliana – Head of Marketing Communication, BCA. Commenting on the win, Y&R Group Indonesia CEO John Domas said, "More great wins for Y&R Indonesia as momentum continues in 2014. Welcoming another major client, adding to our recent Merck wins, is testament to the Group’s creative and strategic strengths across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.” Indonesia, y&r indonesia, News, wins, john domas Printer Friendly Download PDF Y&R South Africa Climbs Creative League Ranking April 14, 2014 - After a successful awards season, Y&R South Africa is sitting proud in fourth place - up from eighth - on the Creative Circle Ranking for Individual Agencies for 2013. Compiled by the Creative Circle, the annual league table is measured on a points-based system, factoring in results across local and international award circuits.These include the likes of Cannes Lions, D&AD, Clio’s, One Show, Loeries, Eagles and of course, its very own ‘Ad of the Year’, which is the last of the points to be tallied for this league table, and took place in April 2014. The Creative Circle ‘Ad of the Year’ award is renowned for being very difficult to win, though Y&R’s acclaimed Hope Soap project took first place within the Experiential category, cementing the agency’s position in the ranking. Graham Lang, Y&R SA’s Chief Creative Officer expressed the following about this achievement, “We take great pride in achieving this landmark position for the agency. The ranking is especially significant since Rui Alves: Y&R Johannesburg’s Executive Creative Director and I have worked feverishly to raise our creative reputation. The South African advertising industry is becoming more and more competitive, but we are an ambitious group. Rui and I have a relentless demand for the best in creativity, and our team knows that nothing less than the best will suffice.” Read more Close Y&R South Africa Climbs Creative League Ranking April 14, 2014 - After a successful awards season, Y&R South Africa is sitting proud in fourth place - up from eighth - on the Creative Circle Ranking for Individual Agencies for 2013. Compiled by the Creative Circle, the annual league table is measured on a points-based system, factoring in results across local and international award circuits.These include the likes of Cannes Lions, D&AD, Clio’s, One Show, Loeries, Eagles and of course, its very own ‘Ad of the Year’, which is the last of the points to be tallied for this league table, and took place in April 2014. The Creative Circle ‘Ad of the Year’ award is renowned for being very difficult to win, though Y&R’s acclaimed Hope Soap project took first place within the Experiential category, cementing the agency’s position in the ranking. Graham Lang, Y&R SA’s Chief Creative Officer expressed the following about this achievement, “We take great pride in achieving this landmark position for the agency. The ranking is especially significant since Rui Alves: Y&R Johannesburg’s Executive Creative Director and I have worked feverishly to raise our creative reputation. The South African advertising industry is becoming more and more competitive, but we are an ambitious group. Rui and I have a relentless demand for the best in creativity, and our team knows that nothing less than the best will suffice.” Y&R South Africa, Graham Lang, rui alves, Awards, creative circle Printer Friendly Download PDF Dentsu Y&R Japan appoints Michael Atkins as Executive Director April 11, 2014 - Yoichi Inose, President & CEO of Dentsu Young & Rubicam Inc. today announced the appointment of Michael Atkins as the new Executive Director for Dentsu Y&R in Japan. Based in Tokyo, Atkins is tasked with ensuring the continued growth and development of the Dentsu Y&R business in the Japanese market. Much of Atkins’ career has been in the advertising and commercial sector, having successfully run his own independent creative marketing services agency for over 17 years, winning awards including a One Show Digital. He then moved on to be COO of agency group Innocean, establishing the marketing services arm of the Hyundai Kia Automotive group in Australia. Most recently, Atkins was CCO at French multinational Veolia Environnement. A fluent Japanese speaker, Atkins was previously based in Japan for four years when he established and ran the TNT Express business. He subsequently covered 46 countries throughout 6 regions for TNT Express in a marketing and commercial development role whilst based at their global head office in the UK. Commenting on the appointment, Yoichi Inose, President & CEO of Dentsu Young & Rubicam Inc. said, “We welcome Michael back to Japan as the new Executive Director of Dentsu Y&R, a unique joint-venture of two leading global communications groups, Dentsu and Young & Rubicam. Working as long-term partners, our cross-cultural pedigree of our strength in Japan, along with the agility and depth of the global Y&R network, allows Dentsu Y&R to provide innovative solutions to our clients and their brands, both in Japan and globally. Michael’s extensive experience, both agency and client-side make him the ideal choice for Dentsu Y&R in Japan, as we continue to strive to be our clients’ most important partner.” Added Matthew Godfrey, President Y&R Asia, “Founded in 1981, Dentsu Y&R is one of the region’s oldest and most successful partnerships; a groundbreaking venture 33 years ago, one of the many firsts for which Y&R is well-known – leading to us being dubbed the world’s oldest start-up. We thank Bob Kerwin for his successful leadership of Dentsu Y&R in Japan and welcome Michael to the helm for the next phase of the agency’s development.” Read more Close Dentsu Y&R Japan appoints Michael Atkins as Executive Director April 11, 2014 - Yoichi Inose, President & CEO of Dentsu Young & Rubicam Inc. today announced the appointment of Michael Atkins as the new Executive Director for Dentsu Y&R in Japan. Based in Tokyo, Atkins is tasked with ensuring the continued growth and development of the Dentsu Y&R business in the Japanese market. Much of Atkins’ career has been in the advertising and commercial sector, having successfully run his own independent creative marketing services agency for over 17 years, winning awards including a One Show Digital. He then moved on to be COO of agency group Innocean, establishing the marketing services arm of the Hyundai Kia Automotive group in Australia. Most recently, Atkins was CCO at French multinational Veolia Environnement. A fluent Japanese speaker, Atkins was previously based in Japan for four years when he established and ran the TNT Express business. He subsequently covered 46 countries throughout 6 regions for TNT Express in a marketing and commercial development role whilst based at their global head office in the UK. Commenting on the appointment, Yoichi Inose, President & CEO of Dentsu Young & Rubicam Inc. said, “We welcome Michael back to Japan as the new Executive Director of Dentsu Y&R, a unique joint-venture of two leading global communications groups, Dentsu and Young & Rubicam. Working as long-term partners, our cross-cultural pedigree of our strength in Japan, along with the agility and depth of the global Y&R network, allows Dentsu Y&R to provide innovative solutions to our clients and their brands, both in Japan and globally. Michael’s extensive experience, both agency and client-side make him the ideal choice for Dentsu Y&R in Japan, as we continue to strive to be our clients’ most important partner.” Added Matthew Godfrey, President Y&R Asia, “Founded in 1981, Dentsu Y&R is one of the region’s oldest and most successful partnerships; a groundbreaking venture 33 years ago, one of the many firsts for which Y&R is well-known – leading to us being dubbed the world’s oldest start-up. We thank Bob Kerwin for his successful leadership of Dentsu Y&R in Japan and welcome Michael to the helm for the next phase of the agency’s development.” Dentsu Y&R, michael atkins, Japan, yoichi inose, people, leadership, Matthew Godfrey, Y&R Asia Printer Friendly Download PDF Y&R Indonesia on Merck Winning Streak April 4, 2014 - Y&R Group Indonesia has won two significant accounts, pan-regional creative and strategic consultancy, for multinational pharmaceutical giant Merck. Y&R has just been awarded the regional creative duties for Merck’s neurotropic vitamin Neurobion. This concluded a four-agency pitch, followed by strategy and testing across key target markets Indonesia, India and the Philippines. Prior to that, Y&R was appointed to handle strategy consultancy for Merck’s iron supplement Sangobion. “I am very pleased with our co-operation with Y&R Indonesia. Not only has the team managed to come up with a strong creative idea that works across our regional markets in Asia, but the strategic thinking behind the brands are also strong. I am also thankful that I get a highly dedicated professional team. The energy and commitment we receive from the team is marvellous. This is a very important new campaign for us, not only for Indonesia, but also for the region, as we are transforming Neurobion from a fully prescription driven product to an over the counter product. I do wish this new regional campaign will translate into flying sales performance. The same high expectation goes for the Sangobion strategy consultancy as the output will be used for creating a strong foundation for the upcoming new product under our core brand – Sangobion,” said Feni Herawati, Head of Marketing, Consumer Health - Pharmaceuticals Division. Commenting on the win, Y&R Group Indonesia CEO John Domas said, "Two more great wins for Y&R Indonesia as momentum continues in 2014. Being recognised for both our creative and strategic strength by a major multinational like Merck is testament to our agency capabilities across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.” Read more Close Y&R Indonesia on Merck Winning Streak April 4, 2014 - Y&R Group Indonesia has won two significant accounts, pan-regional creative and strategic consultancy, for multinational pharmaceutical giant Merck. Y&R has just been awarded the regional creative duties for Merck’s neurotropic vitamin Neurobion. This concluded a four-agency pitch, followed by strategy and testing across key target markets Indonesia, India and the Philippines. Prior to that, Y&R was appointed to handle strategy consultancy for Merck’s iron supplement Sangobion. “I am very pleased with our co-operation with Y&R Indonesia. Not only has the team managed to come up with a strong creative idea that works across our regional markets in Asia, but the strategic thinking behind the brands are also strong. I am also thankful that I get a highly dedicated professional team. The energy and commitment we receive from the team is marvellous. This is a very important new campaign for us, not only for Indonesia, but also for the region, as we are transforming Neurobion from a fully prescription driven product to an over the counter product. I do wish this new regional campaign will translate into flying sales performance. The same high expectation goes for the Sangobion strategy consultancy as the output will be used for creating a strong foundation for the upcoming new product under our core brand – Sangobion,” said Feni Herawati, Head of Marketing, Consumer Health - Pharmaceuticals Division. Commenting on the win, Y&R Group Indonesia CEO John Domas said, "Two more great wins for Y&R Indonesia as momentum continues in 2014. Being recognised for both our creative and strategic strength by a major multinational like Merck is testament to our agency capabilities across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.” Indonesia, y&r indonesia, domas, merck, News, Asia, wins, pharmaceutical Printer Friendly Download PDF Sebastian Bayer Named CEO of Y&R Vienna March 31, 2014 - David Sable, Global CEO of Y&R announced today that Sebastian Bayer has been named CEO of Y&R Vienna. Bayer will succeed Alois Schober, who has been with Y&R Vienna for the better part of 30 years and who will support and consult Bayer in his new role of a Non-Executive Chairman, effective immediately. Bayer, known as a top marketing professional in Central Europe, spent 12 years at Nike, serving most recently as Marketing Director Running, responsible for driving strategy, operations and creative in the Austrian, German and Swiss markets. Throughout Bayer’s career at Nike, he has held various roles in both marketing and digital across the region. “We are grateful to Alois for so many years of his leadership. His talent, commitment and dedication are reflected in the strength of the office. And we are delighted that we will continue to benefit from his experience and knowledge of the market,” said Sable. “Sebastian is ideally suited to take us forward. His experience at Nike, working with a wide range of marketing and digital agencies worldwide has given him a breadth of experience that will serve our clients well. He’s already well-established in the Austrian marketing industry and brings a strong global business background. His consumer marketing expertise and the fresh perspective he will bring to our agency in Vienna, together with Alois’ institutional knowledge of Y&R and the marketplace there will be an ideal combination for Y&R Vienna to grow and flourish.” “I couldn’t be more excited for this new role,” said Bayer. “Y&R’s deep history and great reputation in the industry, both globally and on a local level in the Vienna market make it a perfect choice as I take the next step in my career. The agency has so much to offer and I can’t wait to immerse myself.” Bayer received his Master’s degree in Business at the University of Economics and in Vienna. In addition to pursuing his business interests, he played guitar for 14 years at the Musikschule in Vienna and has performed at the “Wiener Festwochen.” Bayer was born and raised in Vienna and has a wife and two children. His native language is German, but he is also fluent in English, French and Italian. Read more Close Sebastian Bayer Named CEO of Y&R Vienna March 31, 2014 - David Sable, Global CEO of Y&R announced today that Sebastian Bayer has been named CEO of Y&R Vienna. Bayer will succeed Alois Schober, who has been with Y&R Vienna for the better part of 30 years and who will support and consult Bayer in his new role of a Non-Executive Chairman, effective immediately. Bayer, known as a top marketing professional in Central Europe, spent 12 years at Nike, serving most recently as Marketing Director Running, responsible for driving strategy, operations and creative in the Austrian, German and Swiss markets. Throughout Bayer’s career at Nike, he has held various roles in both marketing and digital across the region. “We are grateful to Alois for so many years of his leadership. His talent, commitment and dedication are reflected in the strength of the office. And we are delighted that we will continue to benefit from his experience and knowledge of the market,” said Sable. “Sebastian is ideally suited to take us forward. His experience at Nike, working with a wide range of marketing and digital agencies worldwide has given him a breadth of experience that will serve our clients well. He’s already well-established in the Austrian marketing industry and brings a strong global business background. His consumer marketing expertise and the fresh perspective he will bring to our agency in Vienna, together with Alois’ institutional knowledge of Y&R and the marketplace there will be an ideal combination for Y&R Vienna to grow and flourish.” “I couldn’t be more excited for this new role,” said Bayer. “Y&R’s deep history and great reputation in the industry, both globally and on a local level in the Vienna market make it a perfect choice as I take the next step in my career. The agency has so much to offer and I can’t wait to immerse myself.” Bayer received his Master’s degree in Business at the University of Economics and in Vienna. In addition to pursuing his business interests, he played guitar for 14 years at the Musikschule in Vienna and has performed at the “Wiener Festwochen.” Bayer was born and raised in Vienna and has a wife and two children. His native language is German, but he is also fluent in English, French and Italian. David Sable, sebastian bayer, CEO, people, News, Vienna Printer Friendly Download PDF Y&R Vietnam’s Award-Winner Gets Kids Keen on Colgate March 28, 2014 - Y&R Vietnam’s creative innovation for Colgate toothpaste encourages kids to clean their teeth more frequently, and recently took home top honours in the Product Design category at AdFest 2014. In their constant quest for ideas that make teeth-brushing more fun, Colgate-Palmolive and Y&R Vietnam teamed up to create the Colgate SqueeZee, a cute kit containing four screw-on nozzles. Each nozzle, once screwed on, creates a different fun shape from the toothpaste squeezed through it. The four SqueeZee shapes: star, seashell, propeller & caterpillar, make brush-time fun for children, and easy for their parents. The initial trial run received a very positive response from children and parents alike. “Getting young children to brush their teeth two or three times a day is never an easy task, so we wanted to actively involve kids in choosing and creating a shape, while encouraging them to brush more frequently of their own volition,” explained Tan Shen Guan, Executive Creative Director, Red Fuse Communications. Added Matthew Collier, CEO Y&R Vietnam & Indochina, “Working together with Colgate-Palmolive on this project is a perfect example of Y&R being our client’s most important partner. Bringing home Y&R Vietnam’s first ever AdFest trophy, the highest award in its category and the country’s only win for 2014, was an added bonus and a credit to the agency team.” Read more Close Y&R Vietnam’s Award-Winner Gets Kids Keen on Colgate March 28, 2014 - Y&R Vietnam’s creative innovation for Colgate toothpaste encourages kids to clean their teeth more frequently, and recently took home top honours in the Product Design category at AdFest 2014. In their constant quest for ideas that make teeth-brushing more fun, Colgate-Palmolive and Y&R Vietnam teamed up to create the Colgate SqueeZee, a cute kit containing four screw-on nozzles. Each nozzle, once screwed on, creates a different fun shape from the toothpaste squeezed through it. The four SqueeZee shapes: star, seashell, propeller & caterpillar, make brush-time fun for children, and easy for their parents. The initial trial run received a very positive response from children and parents alike. “Getting young children to brush their teeth two or three times a day is never an easy task, so we wanted to actively involve kids in choosing and creating a shape, while encouraging them to brush more frequently of their own volition,” explained Tan Shen Guan, Executive Creative Director, Red Fuse Communications. Added Matthew Collier, CEO Y&R Vietnam & Indochina, “Working together with Colgate-Palmolive on this project is a perfect example of Y&R being our client’s most important partner. Bringing home Y&R Vietnam’s first ever AdFest trophy, the highest award in its category and the country’s only win for 2014, was an added bonus and a credit to the agency team.” y&r vietnam, Colgate, redfuse, News, Awards, matthew collier, Indochina Printer Friendly Download PDF Y&R Named China’s Leading Influential Ad Agency, Soars Up Creative Rankings March 6, 2014 - Y&R China has capped a stellar year of both creative and effectiveness awards success, having been named China’s Leading Influential Ad Agency by China’s Brand Owners Association, and rocketing up 21st Century Marketing’s agency rankings having been China’s most-awarded agency at Cannes 2013. Y&R China’s best-ever Cannes haul, four Lions and a staggering 22 Shortlists, propelled the agency to second place (up from 13th place in 2012) in the annual rankings of China’s most-awarded agencies as compiled by 21st Century Marketing magazine. This was announced at the magazine’s forum held in Qingdao from 26-28 February 2014. Y&R China was also named China’s Leading Influential Ad Agency on the Brand Contribution Chart 2013. Awards were presented at the Business Leaders and Media Leaders Annual Conference organized by China’s Advertisers (“Brand Owners”) Association, and the top Chinese universities. Y&R was recognized for its growing reputation and fame, with its Cannes wins, the most Lions of any agency in China in 2013, as the highlight. Y&R Beijing had also added two prestigious Epica Awards to its China 4As and Cannes Lions hauls, making 2013 Y&R China’s most-awarded year to date. At the Epica Awards, Y&R Beijing won Best Graphic Design Silver for Moleskin ‘Every One has a Story’, and Best Corporate Image Bronze for Penguin’s ‘Change Direction’ campaign. Prior to that, at the China 4A’s, Y&R Beijing won Best Craft Gold and Print Bronze for its ‘Smiles Guaranteed’ Argos campaign. The agency also won Print Silver and Outdoor Bronze for Penguin Audiobooks’ ‘Anytime’. And Y&R Shanghai took home Creative Media Bronze for its highly innovative ‘Seeing Sound’ campaign. These wins followed Y&R’s stellar Lions performance which made it China’s most-awarded agency at Cannes 2013, with four Lions and 22 Shortlists. The Silver Design Lion 2013 was awarded to Moleskine ‘Every One Has a Story’. Two Bronze Outdoor Lions were awarded to UNICEF ‘Breast is Best’; and to Penguin Audiobooks’ ‘Anytime’. The Bronze Press Lion was awarded to Penguin China ‘Change Direction’. Commenting on the wins, Y&R Greater China Chief Creative Officer and Regional Head of Art Asia, Nils Andersson said, “To have been recognised as China’s leading influential agency, and to be the most-awarded at Cannes is truly delivering upon Y&R’s ‘world class for China’ proposition. The creative team produced some amazing work in 2013, and we have high hopes for continued success in 2014.” Read more Close Y&R Named China’s Leading Influential Ad Agency, Soars Up Creative Rankings March 6, 2014 - Y&R China has capped a stellar year of both creative and effectiveness awards success, having been named China’s Leading Influential Ad Agency by China’s Brand Owners Association, and rocketing up 21st Century Marketing’s agency rankings having been China’s most-awarded agency at Cannes 2013. Y&R China’s best-ever Cannes haul, four Lions and a staggering 22 Shortlists, propelled the agency to second place (up from 13th place in 2012) in the annual rankings of China’s most-awarded agencies as compiled by 21st Century Marketing magazine. This was announced at the magazine’s forum held in Qingdao from 26-28 February 2014. Y&R China was also named China’s Leading Influential Ad Agency on the Brand Contribution Chart 2013. Awards were presented at the Business Leaders and Media Leaders Annual Conference organized by China’s Advertisers (“Brand Owners”) Association, and the top Chinese universities. Y&R was recognized for its growing reputation and fame, with its Cannes wins, the most Lions of any agency in China in 2013, as the highlight. Y&R Beijing had also added two prestigious Epica Awards to its China 4As and Cannes Lions hauls, making 2013 Y&R China’s most-awarded year to date. At the Epica Awards, Y&R Beijing won Best Graphic Design Silver for Moleskin ‘Every One has a Story’, and Best Corporate Image Bronze for Penguin’s ‘Change Direction’ campaign. Prior to that, at the China 4A’s, Y&R Beijing won Best Craft Gold and Print Bronze for its ‘Smiles Guaranteed’ Argos campaign. The agency also won Print Silver and Outdoor Bronze for Penguin Audiobooks’ ‘Anytime’. And Y&R Shanghai took home Creative Media Bronze for its highly innovative ‘Seeing Sound’ campaign. These wins followed Y&R’s stellar Lions performance which made it China’s most-awarded agency at Cannes 2013, with four Lions and 22 Shortlists. The Silver Design Lion 2013 was awarded to Moleskine ‘Every One Has a Story’. Two Bronze Outdoor Lions were awarded to UNICEF ‘Breast is Best’; and to Penguin Audiobooks’ ‘Anytime’. The Bronze Press Lion was awarded to Penguin China ‘Change Direction’. Commenting on the wins, Y&R Greater China Chief Creative Officer and Regional Head of Art Asia, Nils Andersson said, “To have been recognised as China’s leading influential agency, and to be the most-awarded at Cannes is truly delivering upon Y&R’s ‘world class for China’ proposition. The creative team produced some amazing work in 2013, and we have high hopes for continued success in 2014.” China, News, Cannes, nils andersson Printer Friendly Download PDF Y&R Commits to Accelerating Middle East Growth March 5, 2014 - David Sable, Global CEO of Y&R, announced today a restructuring of Y&R’s Middle East operations. Joseph Ghossoub, who is the CEO of MENA Communications (a subsidiary of WPP’S Y&R Group), will take on the interim role of Chairman and CEO of Y&R MENA as Y&R enlarges and diversifies its offering in the region. At the same time, Nadine Ghossoub, whose leadership of Y&R Dubai has made it the #1 Agency in the market, will leverage Dubai as the hub of the region. Mr. Ghossoub, one of the region’s most prominent and awarded advertising leaders, is credited with raising the profile of creative advertising in the Middle East. MENACOM Group is one of the most successful communications groups in the region. Said David Sable: “There is opportunity in the Middle East — for our clients and, in turn, for Y&R. And there is no one better than Joe in whom to trust our future as we drive our shopper marketing capabilities, expand our digital capabilities through our VML offering, and recommit to leveraging our proprietary BrandAsset® Valuator, the world’s largest global database of consumer perceptions of brands. “For the important strategy we have committed to in the Middle East, Joe is unequivocally the most qualified to help us shape our future. He is without peer in the industry there and we are honored that he will take this interim role in leading Y&R regionally,” Sable added. Core to the development of the region is the continued success of Y&R Dubai. Under Nadine Ghossoub’s leadership as Managing Director, Y&R has been named Agency of the Year for three consecutive years in a row at Dubai Lynx. Last year at Cannes, Y&R Dubai also made history by winning 14 Lions in a single year, which put the agency in the top rankings at Cannes for the year. “Nadine is an essential part of our future growth. With her strong strategic expertise as well as her proven account management experience, she has transformed the Dubai agency into the creative powerhouse it is today,” said Sable. “Having made Y&R the undisputed creative leader in the market, we are confident that the momentum created in Dubai will translate into greater growth for Y&R across the region,” he added. The appointment is effective immediately. Read more Close Y&R Commits to Accelerating Middle East Growth March 5, 2014 - David Sable, Global CEO of Y&R, announced today a restructuring of Y&R’s Middle East operations. Joseph Ghossoub, who is the CEO of MENA Communications (a subsidiary of WPP’S Y&R Group), will take on the interim role of Chairman and CEO of Y&R MENA as Y&R enlarges and diversifies its offering in the region. At the same time, Nadine Ghossoub, whose leadership of Y&R Dubai has made it the #1 Agency in the market, will leverage Dubai as the hub of the region. Mr. Ghossoub, one of the region’s most prominent and awarded advertising leaders, is credited with raising the profile of creative advertising in the Middle East. MENACOM Group is one of the most successful communications groups in the region. Said David Sable: “There is opportunity in the Middle East — for our clients and, in turn, for Y&R. And there is no one better than Joe in whom to trust our future as we drive our shopper marketing capabilities, expand our digital capabilities through our VML offering, and recommit to leveraging our proprietary BrandAsset® Valuator, the world’s largest global database of consumer perceptions of brands. “For the important strategy we have committed to in the Middle East, Joe is unequivocally the most qualified to help us shape our future. He is without peer in the industry there and we are honored that he will take this interim role in leading Y&R regionally,” Sable added. Core to the development of the region is the continued success of Y&R Dubai. Under Nadine Ghossoub’s leadership as Managing Director, Y&R has been named Agency of the Year for three consecutive years in a row at Dubai Lynx. Last year at Cannes, Y&R Dubai also made history by winning 14 Lions in a single year, which put the agency in the top rankings at Cannes for the year. “Nadine is an essential part of our future growth. With her strong strategic expertise as well as her proven account management experience, she has transformed the Dubai agency into the creative powerhouse it is today,” said Sable. “Having made Y&R the undisputed creative leader in the market, we are confident that the momentum created in Dubai will translate into greater growth for Y&R across the region,” he added. The appointment is effective immediately. David Sable, Middle East, Dubai, news. joseph ghossoub, nadine ghossoub, promotion Printer Friendly Download PDF Duo from The Campaign Palace Jakarta Reign Supreme to Represent Indonesia at AdFest’s Young Lotus March 4, 2014 - A dynamic young duo from The Campaign Palace Jakarta, part of Y&R Group Indonesia, have been chosen to represent Indonesia at AdFest 2014’s Young Lotus Workshop being held in Pattaya Thailand this week. Edwin Yacob and Francisca Kandida won the Indonesian Citra Pariwara 2013 Awards’ ‘Daun Muda’, beating out stiff competition from 103 submissions by creative teams country-wide. A shortlist of 10 finalists was selected who then presented to jurors which included officials from client KPK. The two-day brief was to help Indonesia’s Corruption Eradication Commission (KPK) fight corruption, unfortunately a well-publicized nationwide problem. Teams were given the freedom to approach it with any idea and media to maximize campaign effectiveness. Following extensive research into the issue of corruption, Edwin and Dida came across the core insight of ‘shame’ as a powerful trigger for repentance. Their winning idea ‘KORUPSIPURA’ centres around presenting an annual award to the most corrupt city, based upon KPK’s own statistics on the number of corruption cases in each region. The Campaign Palace’s talented young duo comprises Edwin Yacob, who graduated from Institut Teknologi Bandung majoring in Visual Communication Design in 2011, and Francisca Kandida (aka ‘Dida’), who graduated from Binus University majoring in Visual Communication Design in 2010. Commenting on the win, Edwin and Dida said, “We are looking forward to the workshop, new experiences and new friends. There’s also another competition awaiting us, the Young Lotus Competition in which 13 countries (including us) will compete. We feel quite ‘patriotic’ since we are going to represent our country.” Added Ronny Pratama, Creative Director, "Edwin and Dida are the new talent and the future of The Campaign Palace Jakarta. Their win at the Daun Muda Awards has inspired all of us and I am confident that they will make Indonesia proud at the Young Lotus Workshop." Read more Close Duo from The Campaign Palace Jakarta Reign Supreme to Represent Indonesia at AdFest’s Young Lotus March 4, 2014 - A dynamic young duo from The Campaign Palace Jakarta, part of Y&R Group Indonesia, have been chosen to represent Indonesia at AdFest 2014’s Young Lotus Workshop being held in Pattaya Thailand this week. Edwin Yacob and Francisca Kandida won the Indonesian Citra Pariwara 2013 Awards’ ‘Daun Muda’, beating out stiff competition from 103 submissions by creative teams country-wide. A shortlist of 10 finalists was selected who then presented to jurors which included officials from client KPK. The two-day brief was to help Indonesia’s Corruption Eradication Commission (KPK) fight corruption, unfortunately a well-publicized nationwide problem. Teams were given the freedom to approach it with any idea and media to maximize campaign effectiveness. Following extensive research into the issue of corruption, Edwin and Dida came across the core insight of ‘shame’ as a powerful trigger for repentance. Their winning idea ‘KORUPSIPURA’ centres around presenting an annual award to the most corrupt city, based upon KPK’s own statistics on the number of corruption cases in each region. The Campaign Palace’s talented young duo comprises Edwin Yacob, who graduated from Institut Teknologi Bandung majoring in Visual Communication Design in 2011, and Francisca Kandida (aka ‘Dida’), who graduated from Binus University majoring in Visual Communication Design in 2010. Commenting on the win, Edwin and Dida said, “We are looking forward to the workshop, new experiences and new friends. There’s also another competition awaiting us, the Young Lotus Competition in which 13 countries (including us) will compete. We feel quite ‘patriotic’ since we are going to represent our country.” Added Ronny Pratama, Creative Director, "Edwin and Dida are the new talent and the future of The Campaign Palace Jakarta. Their win at the Daun Muda Awards has inspired all of us and I am confident that they will make Indonesia proud at the Young Lotus Workshop." young, Creative, Award, News, Indonesia, Jakarta, campaign palace, young lotus Printer Friendly Download PDF Y&R's Graham Lang Spearheads Creative Leadership Across Africa March 3, 2014 - Global Chief Creative Officer Tony Granger and Chairman of Y&R Africa and South Africa Yossi Schwartz announced today that Graham Lang was adding the role of Chief Creative Officer of Africa to his responsibilities as CCO of Y&R South Africa. This announcement follows discussions at the Y&R African Network Conference that took place late last year in Windhoek. The decision was made with the intention of tapping into Lang’s creative experience and expertise to provide support to the local African agencies’ creative directors. Lang will also be mandated to raise the creative bar across the continent to help Y&R become the most creative network in Africa. Tony Granger stated: “I’ve worked with Graham for a long time and he was one of the people I was so eager to bring to Y&R. He has already made a huge impact, not only because he is immensely talented, but also because he has great instincts as a leader. Graham knows how to find the right talent from our entire global network, knows how to inspire his team, and as a result consistently draws the best work from the best people. All of this positions him beautifully for this next role and I think we are all excited to see this next chapter for him, for our clients and for the agency.” Y&R is committed to growing its African footprint to 20 agencies by 2015. Currently there are nine agencies based in South Africa, Nairobi, Nigeria, Cameroon, Ghana, Zambia, Botswana, Namibia and Reunion. Schwartz elaborates on his excitement of this appointment explaining, “Graham plays a critical role in driving our local agency’s creative focus and progress, and I have full confidence in his ability to make as big an impact on our agencies across Africa.” In this additional role, Lang will serve as a committed and accessible point of contact and counsel to help creative directors across Africa address creative challenges and critique campaigns. He will also lead an annual African Creative Conference, hosted in different countries, to bring the region’s creative together to learn, share work and be inspired. Lang’s regional responsibilities are constructed so that he can remain fully committed to his first priority - his South African agency responsibilities and objectives. He remains fully focused on Y&R South African clients and the creative team there. Read more Close Y&R's Graham Lang Spearheads Creative Leadership Across Africa March 3, 2014 - Global Chief Creative Officer Tony Granger and Chairman of Y&R Africa and South Africa Yossi Schwartz announced today that Graham Lang was adding the role of Chief Creative Officer of Africa to his responsibilities as CCO of Y&R South Africa. This announcement follows discussions at the Y&R African Network Conference that took place late last year in Windhoek. The decision was made with the intention of tapping into Lang’s creative experience and expertise to provide support to the local African agencies’ creative directors. Lang will also be mandated to raise the creative bar across the continent to help Y&R become the most creative network in Africa. Tony Granger stated: “I’ve worked with Graham for a long time and he was one of the people I was so eager to bring to Y&R. He has already made a huge impact, not only because he is immensely talented, but also because he has great instincts as a leader. Graham knows how to find the right talent from our entire global network, knows how to inspire his team, and as a result consistently draws the best work from the best people. All of this positions him beautifully for this next role and I think we are all excited to see this next chapter for him, for our clients and for the agency.” Y&R is committed to growing its African footprint to 20 agencies by 2015. Currently there are nine agencies based in South Africa, Nairobi, Nigeria, Cameroon, Ghana, Zambia, Botswana, Namibia and Reunion. Schwartz elaborates on his excitement of this appointment explaining, “Graham plays a critical role in driving our local agency’s creative focus and progress, and I have full confidence in his ability to make as big an impact on our agencies across Africa.” In this additional role, Lang will serve as a committed and accessible point of contact and counsel to help creative directors across Africa address creative challenges and critique campaigns. He will also lead an annual African Creative Conference, hosted in different countries, to bring the region’s creative together to learn, share work and be inspired. Lang’s regional responsibilities are constructed so that he can remain fully committed to his first priority - his South African agency responsibilities and objectives. He remains fully focused on Y&R South African clients and the creative team there. Graham Lang, News, Africa, people, leadership, yossi schwartz, South Africa, Tony Granger Printer Friendly Download PDF Y&R Launches Moonshop, a Maker Lab February 27, 2014 - Y&R announced today that it is launching Y&R Moonshop, a “maker culture” lab that combines conceptual art and emerging technology with advertising. Located in Nashville, Tennessee, this new lab will foster a culture of entrepreneurialism, technology experimentation and creative making throughout the Y&R network in North America, serving as a resource for both Y&R Advertising and sister agency VML. Y&R Moonshop will be helmed by Director Matt Colangelo, with Dave Pittman serving as Creative Director, reporting into Hope Cowan, Chief Strategy Officer, North America at Y&R. The creation of Y&R Moonshop was inspired by 90 Days of Making, a three-month series of creative maker projects launched by Colangelo and Pittman in the summer of 2013. Working with materials as varied as 3D printers, Arduino microcontrollers, light bulbs, broomsticks and musical instruments, the duo created a unique array of products, including a wall guitar, a bust of Star Trek creator Gene Roddenberry, a robotic door handle, a musical group and a “time machine.” “In the days of the legendary Raymond Rubicam, he challenged all future generations of Y&R employees to ‘resist the usual.’ Nine decades later, I am proud to say that Y&R Moonshop is a terrific example of how we are continuing to live up to his great vision,” said Matt Anthony, President and CEO, Y&R North America. “As technology opens up new creative opportunities at an exponentially rapid pace, it is imperative that we support new approaches to unlocking its potential.” “Extraordinary agencies require extraordinary talent, which is why we are fortunate to have people like Matt Colangelo and Dave Pittman on our team,” said Cowan. “Matt has contributed his exceptional strategic and creative abilities to my team for the past three years, and I am thrilled to see what ideas he and Dave will bring to life in the near future.” Colangelo has been with Y&R since 2010, when he joined the agency’s New York office after receiving a Master's degree in English Literature from Oxford. He has been involved in strategy for clients including Dell, Xerox and the US Olympic Committee. Pittman began his career under the mentorship of creative director and Clio Lifetime Achievement Award recipient Bob Isherwood. He has since co-founded an arts and culture magazine called Native and Moonbase, a co-working space that serves as the current home of Y&R Moonshop. Next month, Colangelo and Pittman will speak at SXSW, at a session entitled How to Sell Your Side Project: 90 Days of Making. Read more Close Y&R Launches Moonshop, a Maker Lab February 27, 2014 - Y&R announced today that it is launching Y&R Moonshop, a “maker culture” lab that combines conceptual art and emerging technology with advertising. Located in Nashville, Tennessee, this new lab will foster a culture of entrepreneurialism, technology experimentation and creative making throughout the Y&R network in North America, serving as a resource for both Y&R Advertising and sister agency VML. Y&R Moonshop will be helmed by Director Matt Colangelo, with Dave Pittman serving as Creative Director, reporting into Hope Cowan, Chief Strategy Officer, North America at Y&R. The creation of Y&R Moonshop was inspired by 90 Days of Making, a three-month series of creative maker projects launched by Colangelo and Pittman in the summer of 2013. Working with materials as varied as 3D printers, Arduino microcontrollers, light bulbs, broomsticks and musical instruments, the duo created a unique array of products, including a wall guitar, a bust of Star Trek creator Gene Roddenberry, a robotic door handle, a musical group and a “time machine.” “In the days of the legendary Raymond Rubicam, he challenged all future generations of Y&R employees to ‘resist the usual.’ Nine decades later, I am proud to say that Y&R Moonshop is a terrific example of how we are continuing to live up to his great vision,” said Matt Anthony, President and CEO, Y&R North America. “As technology opens up new creative opportunities at an exponentially rapid pace, it is imperative that we support new approaches to unlocking its potential.” “Extraordinary agencies require extraordinary talent, which is why we are fortunate to have people like Matt Colangelo and Dave Pittman on our team,” said Cowan. “Matt has contributed his exceptional strategic and creative abilities to my team for the past three years, and I am thrilled to see what ideas he and Dave will bring to life in the near future.” Colangelo has been with Y&R since 2010, when he joined the agency’s New York office after receiving a Master's degree in English Literature from Oxford. He has been involved in strategy for clients including Dell, Xerox and the US Olympic Committee. Pittman began his career under the mentorship of creative director and Clio Lifetime Achievement Award recipient Bob Isherwood. He has since co-founded an arts and culture magazine called Native and Moonbase, a co-working space that serves as the current home of Y&R Moonshop. Next month, Colangelo and Pittman will speak at SXSW, at a session entitled How to Sell Your Side Project: 90 Days of Making. Hope Cowan, maker, moonshop, colangelo, 90 days of making Printer Friendly Download PDF Jon Cook Named Advertising Professional of the Year February 15, 2014 - VML CEO and President Jon Cook was named Advertising Professional of the Year at the 2014 American Advertising Awards banquet held this evening at The Midland in Kansas City. Hosted by the American Advertising Federation of Kansas City (AAF-KC), the American Advertising Awards recognize excellence in all forms of advertising, from media to creative and beyond. The Advertising Professional of the Year is the highest honor presented by AAF-KC and focuses on four primary areas when selecting candidates: expertise in the industry, support of AAF-KC, support of the community, and guidance and leadership of youth within the industry. "When we consider a best-case scenario for someone involved in the advertising business in Kansas City, it's hard to imagine a better one than this — bright University of Missouri student receives a scholarship from the AAF-KC Foundation, graduates and a few years later joins an agency in its infancy that grows to have offices on six continents with him as CEO,” said AAF-KC President Kyle Rohde. “When that person continues to support Kansas City in countless ways and remains as genuine, personable and involved as the day he received that scholarship, it means Jon Cook is a worthy recipient of the award." Jon has been with VML for more than 18 years, where he has seen the agency grow from 30 employees in Kansas City to more than 1,900 around the globe. Jon has been an integral leader in the growth of the agency and the expanded capabilities and client offerings. "This is an amazing honor, and is truly an award for everyone in the VML family. I'm lucky enough to be the CEO of this company, and awards like this make me feel so great about what we've been able to accomplish together," said Cook. "When I think about one of the accomplishments I'm most proud of at VML, it's doing our part to contribute to driving excitement, awareness and talent to this awesome advertising community in Kansas City." Jon was honored with this recognition by last year’s recipient, Ann Willoughby, of Willoughby Design. He was chosen by an elite jury of past honorees. Jon is the 33rd recipient of this prestigious award, which began in 1981. For more information on AAF-KC and the 2014 American Advertising Awards, click here. Read more Close Jon Cook Named Advertising Professional of the Year February 15, 2014 - VML CEO and President Jon Cook was named Advertising Professional of the Year at the 2014 American Advertising Awards banquet held this evening at The Midland in Kansas City. Hosted by the American Advertising Federation of Kansas City (AAF-KC), the American Advertising Awards recognize excellence in all forms of advertising, from media to creative and beyond. The Advertising Professional of the Year is the highest honor presented by AAF-KC and focuses on four primary areas when selecting candidates: expertise in the industry, support of AAF-KC, support of the community, and guidance and leadership of youth within the industry. "When we consider a best-case scenario for someone involved in the advertising business in Kansas City, it's hard to imagine a better one than this — bright University of Missouri student receives a scholarship from the AAF-KC Foundation, graduates and a few years later joins an agency in its infancy that grows to have offices on six continents with him as CEO,” said AAF-KC President Kyle Rohde. “When that person continues to support Kansas City in countless ways and remains as genuine, personable and involved as the day he received that scholarship, it means Jon Cook is a worthy recipient of the award." Jon has been with VML for more than 18 years, where he has seen the agency grow from 30 employees in Kansas City to more than 1,900 around the globe. Jon has been an integral leader in the growth of the agency and the expanded capabilities and client offerings. "This is an amazing honor, and is truly an award for everyone in the VML family. I'm lucky enough to be the CEO of this company, and awards like this make me feel so great about what we've been able to accomplish together," said Cook. "When I think about one of the accomplishments I'm most proud of at VML, it's doing our part to contribute to driving excitement, awareness and talent to this awesome advertising community in Kansas City." Jon was honored with this recognition by last year’s recipient, Ann Willoughby, of Willoughby Design. He was chosen by an elite jury of past honorees. Jon is the 33rd recipient of this prestigious award, which began in 1981. For more information on AAF-KC and the 2014 American Advertising Awards, click here. VML, Jon Cook, leadership, Awards, advertising professional of the year, american advertising awards Printer Friendly Download PDF Y&R South Africa Launches Rugby Sponsorship Campaign for Land Rover SA February 6, 2013 - As a major player in the game of rugby internationally, Land Rover South Africa will be maximising opportunities associated with the global brand sponsorship, as an official partner to the local Cape teams, Western Province Rugby and the DHL Stormers. The three-year sponsorship dovetails the build-up to Land Rover’s global partnership with the 2015 Rugby World Cup. Y&R South Africa’s role was to devise and create assets for branding and messaging across all channels, as well as the creation of an above-the-line (ATL) campaign that draws parallels between high-profile local players and the different types of Land Rover vehicles. Each vehicle was carefully aligned with the characteristics of each player i.e. fast players were used with the Land Rover Super Charged vehicle under an application entitled "Sprint." According to Graham Lang, CCO of Y&R South Africa, this sponsorship is the perfect platform for Land Rover. “We’ve created a campaign that heightens the physicality of rugby and the toughness of Land Rover," Lang said. "Fortunately we got to work with some high profile players, such as Jean De Villiers, who is the current Springbok captain. We also had a terrific team with regards to the photographer (Clive Stewart) and retoucher (Paul Hudson)." The campaign is a high-profile project to be associated with on the local front due to the team’s massive fan base and success in local and international rugby tournaments. It illustrates the concept "Capability With Composure" and highlights the synergy between Land Rover and the sport of rugby. Due to the very nature of the sport, players are required to be "tough but gracious" and combine their very finely tuned skills with tough physical hammerings – much like the vehicles. The first of a series of three print ads were released late January 2014, featuring well-known players such as Schalk Burger, De Kock Steenkamp, Frans Malherbe and Scarra Ntubeni. Read more Close Y&R South Africa Launches Rugby Sponsorship Campaign for Land Rover SA February 6, 2013 - As a major player in the game of rugby internationally, Land Rover South Africa will be maximising opportunities associated with the global brand sponsorship, as an official partner to the local Cape teams, Western Province Rugby and the DHL Stormers. The three-year sponsorship dovetails the build-up to Land Rover’s global partnership with the 2015 Rugby World Cup. Y&R South Africa’s role was to devise and create assets for branding and messaging across all channels, as well as the creation of an above-the-line (ATL) campaign that draws parallels between high-profile local players and the different types of Land Rover vehicles. Each vehicle was carefully aligned with the characteristics of each player i.e. fast players were used with the Land Rover Super Charged vehicle under an application entitled "Sprint." According to Graham Lang, CCO of Y&R South Africa, this sponsorship is the perfect platform for Land Rover. “We’ve created a campaign that heightens the physicality of rugby and the toughness of Land Rover," Lang said. "Fortunately we got to work with some high profile players, such as Jean De Villiers, who is the current Springbok captain. We also had a terrific team with regards to the photographer (Clive Stewart) and retoucher (Paul Hudson)." The campaign is a high-profile project to be associated with on the local front due to the team’s massive fan base and success in local and international rugby tournaments. It illustrates the concept "Capability With Composure" and highlights the synergy between Land Rover and the sport of rugby. Due to the very nature of the sport, players are required to be "tough but gracious" and combine their very finely tuned skills with tough physical hammerings – much like the vehicles. The first of a series of three print ads were released late January 2014, featuring well-known players such as Schalk Burger, De Kock Steenkamp, Frans Malherbe and Scarra Ntubeni. Y&R South Africa, Graham Lang, Land Rover, work, News, clients, rugby, sponsorship, rugby world cup Printer Friendly Download PDF Cannes Lions Names David Sable Jury President for Creative Effectiveness February 5, 2014 - The Cannes Lions International Festival of Creativity announced today that Y&R’s Global CEO David Sable, has been named this year’s Jury President for Creative Effectiveness. The criteria for the category is a previously shortlisted or awarded creative campaign that shows a measurable and proven impact on a client’s business. “In an age of data obsession, there is a misconception that somehow advertising hasn’t been accountable,” said Sable. “Nothing could be further from the truth. The best advertising, the most memorable and creative advertising has always delivered. The beauty of data is that it makes it more apparent. I’m honored to be chosen as this year’s Jury President for the Cannes Effectiveness Lions and to serve with such an esteemed team of judges. I hope that we will be accountable to deliver the best to the Cannes community.” The Creative Effectiveness Lions category was launched in 2011. Former Jury Presidents for the category have included Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather; David Jones, former Global Chief Executive Officer of Havas; and Jean-Marie Dru, Chairman of TBWA\Worldwide. Read more Close Cannes Lions Names David Sable Jury President for Creative Effectiveness February 5, 2014 - The Cannes Lions International Festival of Creativity announced today that Y&R’s Global CEO David Sable, has been named this year’s Jury President for Creative Effectiveness. The criteria for the category is a previously shortlisted or awarded creative campaign that shows a measurable and proven impact on a client’s business. “In an age of data obsession, there is a misconception that somehow advertising hasn’t been accountable,” said Sable. “Nothing could be further from the truth. The best advertising, the most memorable and creative advertising has always delivered. The beauty of data is that it makes it more apparent. I’m honored to be chosen as this year’s Jury President for the Cannes Effectiveness Lions and to serve with such an esteemed team of judges. I hope that we will be accountable to deliver the best to the Cannes community.” The Creative Effectiveness Lions category was launched in 2011. Former Jury Presidents for the category have included Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather; David Jones, former Global Chief Executive Officer of Havas; and Jean-Marie Dru, Chairman of TBWA\Worldwide. David Sable, Cannes, cannes lions, creativity, effectiveness, 2014 Printer Friendly Download PDF Y&R Singapore Named Cannes Chimera 2013 Challenge Winner February 5, 2014 - Y&R Singapore has been named among the Cannes Chimera 2013 Challenge Winners; just 8 projects selected from 900 entries each receive a prize of up to $100,000 (US). Now in its third year, the Cannes Chimera global communications challenge is set by the Cannes Chimera Initiative, a partnership and a competition focused on finding innovative communication approaches that can help address critical global development problems. Y&R Singapore’s winning team, comprising young talents Emir Shafri, Mervin Ng, Hisashi Matsui and (the not so young) Marcus Rebeschini, will next month travel to Seattle for a unique workshop with the Cannes Chimera, who will help take the ideas to a new level. Each winning team will then be invited to come back to the Bill & Melinda Gates Foundation with a proposal for further funding of up to US$1 million to implement the idea. “Last year, a bunch of us got together with a seemingly crazy idea and ended up being 1 of only 2 agencies in Asia to be shortlisted in Cannes’ coveted Innovation Lions category. Just days later, when the agency received the Cannes Chimera brief, we immediately seized the opportunity to solve a pressing problem for the world. By winning the Chimera Challenge, and close to $100,000 (US), we now have the chance to make another crazy idea happen. It's opportunities to do work like these with a cool bunch of people that gets me out of bed every morning,” said Copywriter Emir Shafri, part of Y&R Singapore’s winning team. The creative brief was launched during the 60th Cannes Lions International Festival of Creativity in June 2013, with a bid for new communication concepts that can incite the public to support an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030. Nine hundred ideas from 79 countries were received in answer to the Help Lead the Fight Against Extreme Poverty brief. Facilitated by Cannes Lions, the entries have gone through a vigorous judging process by the Cannes Chimera, comprised of the Cannes Lions 2013 Grand Prix winners. The winning projects are: The Share Exchange by Young & Rubicam, Singapore Good Cents by Joe Public, South Africa The GAP index by venturethree, United Kingdom The Act Button by Naked Communications, Australia $1.25 cube experience by JWT, Israel Gamers VS Poverty by DFCB Digital, The Philippines One Two Five by PHD International, United Kingdom We See Women by Vital Voices Global Partnership, USA Read more Close Y&R Singapore Named Cannes Chimera 2013 Challenge Winner February 5, 2014 - Y&R Singapore has been named among the Cannes Chimera 2013 Challenge Winners; just 8 projects selected from 900 entries each receive a prize of up to $100,000 (US). Now in its third year, the Cannes Chimera global communications challenge is set by the Cannes Chimera Initiative, a partnership and a competition focused on finding innovative communication approaches that can help address critical global development problems. Y&R Singapore’s winning team, comprising young talents Emir Shafri, Mervin Ng, Hisashi Matsui and (the not so young) Marcus Rebeschini, will next month travel to Seattle for a unique workshop with the Cannes Chimera, who will help take the ideas to a new level. Each winning team will then be invited to come back to the Bill & Melinda Gates Foundation with a proposal for further funding of up to US$1 million to implement the idea. “Last year, a bunch of us got together with a seemingly crazy idea and ended up being 1 of only 2 agencies in Asia to be shortlisted in Cannes’ coveted Innovation Lions category. Just days later, when the agency received the Cannes Chimera brief, we immediately seized the opportunity to solve a pressing problem for the world. By winning the Chimera Challenge, and close to $100,000 (US), we now have the chance to make another crazy idea happen. It's opportunities to do work like these with a cool bunch of people that gets me out of bed every morning,” said Copywriter Emir Shafri, part of Y&R Singapore’s winning team. The creative brief was launched during the 60th Cannes Lions International Festival of Creativity in June 2013, with a bid for new communication concepts that can incite the public to support an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030. Nine hundred ideas from 79 countries were received in answer to the Help Lead the Fight Against Extreme Poverty brief. Facilitated by Cannes Lions, the entries have gone through a vigorous judging process by the Cannes Chimera, comprised of the Cannes Lions 2013 Grand Prix winners. The winning projects are: The Share Exchange by Young & Rubicam, Singapore Good Cents by Joe Public, South Africa The GAP index by venturethree, United Kingdom The Act Button by Naked Communications, Australia $1.25 cube experience by JWT, Israel Gamers VS Poverty by DFCB Digital, The Philippines One Two Five by PHD International, United Kingdom We See Women by Vital Voices Global Partnership, USA y&r singapore, Singapore, Cannes, chimera, marcus rebeschini, bill gates, bill & melinda gates foundation Printer Friendly Download PDF Y&R Focuses on Indochina’s Advertising Future January 27, 2014 - Sanjay Bhasin, CEO of Y&R Southeast Asia, today announced the launch of Y&R Indochina as part of the network’s continued efforts to build the sub-region’s advertising industry. Having been the first international network to launch a majority-owned agency in Myanmar, Y&R is now launching a dedicated Indochina operation overseeing Vietnam, Myanmar, Cambodia and Laos. “Indochina is home to some 170 million people with a combined GDP of almost US$500 million*. This presents not only an opportunity for brands, but also a responsibility incumbent upon us as an industry to invest in the sub-region’s long term potential. Being the first international network to open a majority-owned agency in Myanmar affirmed our long-term commitment to that market, and now Y&R Indochina further reinforces how importantly we value the sub-region,” explained Sanjay Bhasin, CEO Y&R Group Thailand and Southeast Asia. “We are also seeing phenomenal client interest in Indochina sparked by the AEC (ASEAN Economic Community), with Thai clients like Shera, Krungsri Auto and Kubota looking at multiple markets in Indochina,” continued Bhasin. Assuming the newly-created role of CEO Y&R Indochina is Matthew Collier, who adds the sub-region to his existing role as CEO Y&R Vietnam. Collier’s 22 years in advertising, the last six with Y&R, primarily span Australia, Cambodia, UAE and Vietnam. Former and current clients include Discovery Channel, KFC, Ford, Emirates Airlines, Chevron and Colgate-Palmolive. “Y&R is already serving multinational clients in Indochina and seeing increased cross-border interest. As we continue to grow our offerings within these markets we see the importance of leveraging our capabilities and other synergies within the sub-region,” added Collier. Upon opening, Y&R Yangon was the first majority-owned international advertising agency in Myanmar, Asia’s newest emerging market. Recent news reports based on findings from a local research firm say that advertising expenditure in Myanmar increased five-fold last year, and is expected to hit US$180 million in 2014. (* source CIA World Factbook) Read more Close Y&R Focuses on Indochina’s Advertising Future January 27, 2014 - Sanjay Bhasin, CEO of Y&R Southeast Asia, today announced the launch of Y&R Indochina as part of the network’s continued efforts to build the sub-region’s advertising industry. Having been the first international network to launch a majority-owned agency in Myanmar, Y&R is now launching a dedicated Indochina operation overseeing Vietnam, Myanmar, Cambodia and Laos. “Indochina is home to some 170 million people with a combined GDP of almost US$500 million*. This presents not only an opportunity for brands, but also a responsibility incumbent upon us as an industry to invest in the sub-region’s long term potential. Being the first international network to open a majority-owned agency in Myanmar affirmed our long-term commitment to that market, and now Y&R Indochina further reinforces how importantly we value the sub-region,” explained Sanjay Bhasin, CEO Y&R Group Thailand and Southeast Asia. “We are also seeing phenomenal client interest in Indochina sparked by the AEC (ASEAN Economic Community), with Thai clients like Shera, Krungsri Auto and Kubota looking at multiple markets in Indochina,” continued Bhasin. Assuming the newly-created role of CEO Y&R Indochina is Matthew Collier, who adds the sub-region to his existing role as CEO Y&R Vietnam. Collier’s 22 years in advertising, the last six with Y&R, primarily span Australia, Cambodia, UAE and Vietnam. Former and current clients include Discovery Channel, KFC, Ford, Emirates Airlines, Chevron and Colgate-Palmolive. “Y&R is already serving multinational clients in Indochina and seeing increased cross-border interest. As we continue to grow our offerings within these markets we see the importance of leveraging our capabilities and other synergies within the sub-region,” added Collier. Upon opening, Y&R Yangon was the first majority-owned international advertising agency in Myanmar, Asia’s newest emerging market. Recent news reports based on findings from a local research firm say that advertising expenditure in Myanmar increased five-fold last year, and is expected to hit US$180 million in 2014. (* source CIA World Factbook) Sanjay Bhasin, matthew collier, Asia, Indochina, offices, lcoations Printer Friendly Download PDF VML IM2.0 expands to Guangzhou January 24, 2014 - VML IM2.0 today announced its expansion within China, as VML IM2.0 Guangzhou adds to existing operations in Beijing and Shanghai. Heading up the VML IM2.0 Guangzhou team is Vanus Lin; clients currently served by the new office include China Merchant Bank. One of China’s leading marketing agencies, VML IM2.0 launched mid-October following VML’s acquisition of im2.0 Interactive Group. Since becoming part of the Y&R network, VML IM2.0 is also exploring synergies with Y&R China’s offices in Beijing, Shanghai and Guangzhou. Commenting on the expansion, VML IM2.0’s Chief Executive Officer Chris Tung said, “The plan is to build up a full service office serving all Southern cities by end of 2014. We expect to have a team of 30 to 40 people there in the near future. This will make VML IM 2.0’s Guangzhou offering quite unique in that most major digital agencies only have an account team serving the South, not full services. This is yet another example of VML IM 2.0 being ahead of the curve in digital marketing.” VML IM2.0 is led by Chief Executive Officer Chris Tung and Chief Operating Officer Yi-Chung Tay. Both Tung and Tay are former Marketing VPs from PepsiCo Greater China, with many years of marketing, digital innovation and strategy experience between them. VML IM2.0 employs approximately 250 people across offices in Beijing, Shanghai and now Guangzhou. It is ranked in both the top 10 digital creative and top 10 digital media agencies in China by DamnDigital and was named among Red Herring’s Asia Top 100 companies. Named Agency of the Year 2013 in China by the Mobile Marketing Association, VML IM2.0’s client portfolio includes Dell and adidas, China Merchant Bank and Haier. VML now has multiple offices in the Asia-Pacific region, including VML Tokyo, VML Qais Singapore, Indonesia, India and VML Australia. VML now has 24 offices with more than 1,900 employees worldwide. For more information, visit: http://www.vml.com. Read more Close VML IM2.0 expands to Guangzhou January 24, 2014 - VML IM2.0 today announced its expansion within China, as VML IM2.0 Guangzhou adds to existing operations in Beijing and Shanghai. Heading up the VML IM2.0 Guangzhou team is Vanus Lin; clients currently served by the new office include China Merchant Bank. One of China’s leading marketing agencies, VML IM2.0 launched mid-October following VML’s acquisition of im2.0 Interactive Group. Since becoming part of the Y&R network, VML IM2.0 is also exploring synergies with Y&R China’s offices in Beijing, Shanghai and Guangzhou. Commenting on the expansion, VML IM2.0’s Chief Executive Officer Chris Tung said, “The plan is to build up a full service office serving all Southern cities by end of 2014. We expect to have a team of 30 to 40 people there in the near future. This will make VML IM 2.0’s Guangzhou offering quite unique in that most major digital agencies only have an account team serving the South, not full services. This is yet another example of VML IM 2.0 being ahead of the curve in digital marketing.” VML IM2.0 is led by Chief Executive Officer Chris Tung and Chief Operating Officer Yi-Chung Tay. Both Tung and Tay are former Marketing VPs from PepsiCo Greater China, with many years of marketing, digital innovation and strategy experience between them. VML IM2.0 employs approximately 250 people across offices in Beijing, Shanghai and now Guangzhou. It is ranked in both the top 10 digital creative and top 10 digital media agencies in China by DamnDigital and was named among Red Herring’s Asia Top 100 companies. Named Agency of the Year 2013 in China by the Mobile Marketing Association, VML IM2.0’s client portfolio includes Dell and adidas, China Merchant Bank and Haier. VML now has multiple offices in the Asia-Pacific region, including VML Tokyo, VML Qais Singapore, Indonesia, India and VML Australia. VML now has 24 offices with more than 1,900 employees worldwide. For more information, visit: http://www.vml.com. VML, Guangzhou, wml im2.0, Tokyo, singapre, Indonesia, India Printer Friendly Download PDF Young & Rubicam Group’s New Office Building at 3 Columbus Circle Wins Two Prestigious IFMA Awards January 24, 2014 - Young & Rubicam Group announced today that its new building at 3 Columbus Circle (3CC) won two prestigious awards at last night’s International Facility Management’s Association’s (IFMA) New York City Awards for Excellence Dinner. Young & Rubicam Group won for Design & Construction of a New Facility as well as for best LEED Certified Project. Young & Rubicam Group worked with the New York office of global design firm Gensler to design the space. “Madison Avenue is a state of mind,” said David Sable, Global CEO of Y&R. “We couldn’t be more proud of our space as it truly represents our agency and how we work. Our new building has enhanced our creative culture and has allowed us to collaborate in endless ways – with ourselves, and with our sister companies, engaging all the people we bring together to create the best work for our clients. We are honored to be recognized by the IFMA and had great partners in Gensler to bring this project to life.” "Gensler and Y&R’s partnership, on the design of the advertising agency’s new home at 3 Columbus Circle, brought their innovative and transformative workplace vision to life. Our talented team of consultants and contractor helped create a distinctive space and flexible environment for Y&R, which will continue to grow with their family of companies for years to come,” said Brian Berry, Principal, Gensler. Young & Rubicam Groups’ offices occupy 10 floors and 350,000 square feet on the south side of Columbus Circle. Y&R Advertising companies in the building include Y&R, VML, Iconmobile, as well as Bravo, Kang & Lee and Mosaica. Wunderman, along with Blast Radius, Designkitchen and KBM Group, as well as WPP’s Red Fuse Communications also moved to 3CC. Read more Close Young & Rubicam Group’s New Office Building at 3 Columbus Circle Wins Two Prestigious IFMA Awards January 24, 2014 - Young & Rubicam Group announced today that its new building at 3 Columbus Circle (3CC) won two prestigious awards at last night’s International Facility Management’s Association’s (IFMA) New York City Awards for Excellence Dinner. Young & Rubicam Group won for Design & Construction of a New Facility as well as for best LEED Certified Project. Young & Rubicam Group worked with the New York office of global design firm Gensler to design the space. “Madison Avenue is a state of mind,” said David Sable, Global CEO of Y&R. “We couldn’t be more proud of our space as it truly represents our agency and how we work. Our new building has enhanced our creative culture and has allowed us to collaborate in endless ways – with ourselves, and with our sister companies, engaging all the people we bring together to create the best work for our clients. We are honored to be recognized by the IFMA and had great partners in Gensler to bring this project to life.” "Gensler and Y&R’s partnership, on the design of the advertising agency’s new home at 3 Columbus Circle, brought their innovative and transformative workplace vision to life. Our talented team of consultants and contractor helped create a distinctive space and flexible environment for Y&R, which will continue to grow with their family of companies for years to come,” said Brian Berry, Principal, Gensler. Young & Rubicam Groups’ offices occupy 10 floors and 350,000 square feet on the south side of Columbus Circle. Y&R Advertising companies in the building include Y&R, VML, Iconmobile, as well as Bravo, Kang & Lee and Mosaica. Wunderman, along with Blast Radius, Designkitchen and KBM Group, as well as WPP’s Red Fuse Communications also moved to 3CC. News, 3cc, David Sable, Awards, ifma Printer Friendly Download PDF Y&R Philippines Promotes Mary Buenaventura to Chief Executive Officer January 10, 2014 - Sanjay Bhasin, CEO of Y&R Southeast Asia, today announced the appointment of Mary Buenaventura as the new Chief Executive Officer Y&R Philippines, succeeding Chiqui Lara who stays on as President, Y&R Philippines. Buenaventura has been with Y&R for over a decade, most recently as Chief Operating Officer Y&R Philippines. Prior to that she was Division Director on various accounts within the agency, across multiple categories including FMCG and automotive. A graduate of Boston University, her hobbies include scuba diving and lyrics writing. Mary Buenaventura joined Y&R in 2002 from Burson Marsteller. She established the in-house integrated ‘Action Marketing’ capabilities for the agency, a first in the Y&R network in Asia. These capabilities include Public Relations, Event Marketing, CRM, Digital, and Shopper Marketing. The agency’s achievements led to acclaim in the national business press, and she continues to lead agency service innovations. Her past agency experience includes integrated marketing solutions for Novartis, Nortel Networks, Monsanto, Pepsi, Unilever & Kimberly Clark. Buenaventura is management lead for major agency clients Inbisco, Boehringer, Pacual Laboratories Corporate, Colgate-Palmolive, Chevron, United Health Group, Accenture & new business innovations. Buenaventura is also currently a panel officer of the Advertising Standards Council of the Philippines and representative in the Philippine Association of Advertising Agencies. Commenting on the appointment, Sanjay Bhasin said, “We are delighted to announce Mary’s appointment as Chief Executive Officer of Y&R Philippines, and glad that Chiqui remains on board as President for the coming year. The agency has gone from strength to strength under Chiqui’s leadership, and will continue to do so in Mary’s very capable hands.” Added Mary Buenaventura, “2013 was a great year for the agency, winning its first ever Cannes Lions for long-term client Maynilad Water, and building up robust digital and retail marketing capabilities. We look forward to further success in 2014.” Chiqui G. Lara stays on as President Y&R Philippines, having been with the agency for almost 11 years. “Our team has been through extraordinary challenges and has emerged even stronger,” she said. “We are very proud to have fashioned an agency that is like no other in this part of the world. Our offerings have expanded beyond the traditional channels into the realm of interactive, CRM, activation and design.” Lara joined Y&R in 2003 having been Vice-Chairman and President/CEO of Basic Advertising (now Publicis Jimenez/Basic) and worked on the successful re-launch of the Palmolive Hair Care and Body Care lines in the Philippines. Read more Close Y&R Philippines Promotes Mary Buenaventura to Chief Executive Officer January 10, 2014 - Sanjay Bhasin, CEO of Y&R Southeast Asia, today announced the appointment of Mary Buenaventura as the new Chief Executive Officer Y&R Philippines, succeeding Chiqui Lara who stays on as President, Y&R Philippines. Buenaventura has been with Y&R for over a decade, most recently as Chief Operating Officer Y&R Philippines. Prior to that she was Division Director on various accounts within the agency, across multiple categories including FMCG and automotive. A graduate of Boston University, her hobbies include scuba diving and lyrics writing. Mary Buenaventura joined Y&R in 2002 from Burson Marsteller. She established the in-house integrated ‘Action Marketing’ capabilities for the agency, a first in the Y&R network in Asia. These capabilities include Public Relations, Event Marketing, CRM, Digital, and Shopper Marketing. The agency’s achievements led to acclaim in the national business press, and she continues to lead agency service innovations. Her past agency experience includes integrated marketing solutions for Novartis, Nortel Networks, Monsanto, Pepsi, Unilever & Kimberly Clark. Buenaventura is management lead for major agency clients Inbisco, Boehringer, Pacual Laboratories Corporate, Colgate-Palmolive, Chevron, United Health Group, Accenture & new business innovations. Buenaventura is also currently a panel officer of the Advertising Standards Council of the Philippines and representative in the Philippine Association of Advertising Agencies. Commenting on the appointment, Sanjay Bhasin said, “We are delighted to announce Mary’s appointment as Chief Executive Officer of Y&R Philippines, and glad that Chiqui remains on board as President for the coming year. The agency has gone from strength to strength under Chiqui’s leadership, and will continue to do so in Mary’s very capable hands.” Added Mary Buenaventura, “2013 was a great year for the agency, winning its first ever Cannes Lions for long-term client Maynilad Water, and building up robust digital and retail marketing capabilities. We look forward to further success in 2014.” Chiqui G. Lara stays on as President Y&R Philippines, having been with the agency for almost 11 years. “Our team has been through extraordinary challenges and has emerged even stronger,” she said. “We are very proud to have fashioned an agency that is like no other in this part of the world. Our offerings have expanded beyond the traditional channels into the realm of interactive, CRM, activation and design.” Lara joined Y&R in 2003 having been Vice-Chairman and President/CEO of Basic Advertising (now Publicis Jimenez/Basic) and worked on the successful re-launch of the Palmolive Hair Care and Body Care lines in the Philippines. Y&R Philippines, promotion, News, people, Careers, Sanjay Bhasin, chiqui lara, Mary Buenaventura Printer Friendly Download PDF Y&R Promotes Saul Betmead to Chief Strategy Officer of EMEA and Veronica Marin Fraga to Regional Exploring Director of Latin America January 10, 2014 - Sandy Thompson, Global Planning Director of Y&R, announced today that she has made two key promotions to strengthen planning resources across the Y&R network by naming Saul Betmead to the post of Chief Strategy Officer of Y&R in EMEA and Veronica Marin Fraga to Regional eXploring Director of Latin America, respectively. Betmead previously served as a Global Planning Director on the Vodafone and Citibank businesses at RKCR/Y&R in London and will continue to be based there. Marin Fraga previously served as Strategic Brand Planning Director at Y&R Buenos Aires. Saul and Veronica’s appointments come just three months after Hari Ramanathan was promoted to the role of Chief Strategy Officer for Y&R in Asia, based in Y&R Singapore, after more than six years as Regional Strategy Director. This is another key promotion as the Y&R network expands its in-market planning teams. Saul will focus on building a culture of strategy within the region, keeping the planners in the EMEA region connected, informed and inspired, at the same time working with Y&R’s regional management to ensure they have the regional and local planning resources they need to help grow their clients businesses. Vicente Carrasco will remain Regional Planning Director for Y&R Latin America, and as a team, he and Veronica will be responsible for ensuring that the region is connected to real people in the real world, understanding not just what they say but what they do. “As we strengthen our strategy capabilities globally, it is important that we promote from within and reward our planners who have made a great difference,” said Sandy Thompson. “Saul has been with Y&R in London for three years now and has been instrumental in building our Vodafone business. His deep insight into the region, his great leadership skills and his nature to be a true team player make him a perfect fit for this role.” “Veronica has been a rising star at Y&R for almost ten years,” Thompson added. “It is important as we drive our client's business that we not only dive into the data, but that we have an equal understanding of how people behave and what they need to feel from our clients’ brands to drive business. Veronica’s strategy work has spanned the gamut from local, to regional, to global and this is the absolute right moment for her to take the next step and combine her varied expertise to bring eXploring in LATAM to the next level.” Betmead stated: “I’m really excited for this next chapter in my Y&R career. I look forward to helping Sandy continue to drive a culture of strategy across the EMEA network, ensuring that our ideas are rooted in potent, leverageable insights about our consumers, and that our clients in the region have the right tools and resources to drive their businesses at both a local and regional level.” “I could not be more excited to have this opportunity to heighten eXploring in LATAM — to be close to people, listen, understand and help communicate across cultures,” said Marin Fraga. “Latam is a powerful and growing region, aligned to the pulse of the new paradigms, but with its own identity. Millions of people determined to support those brands that defend their consumptions, improve their quality of life and have a transparent language. Understanding what people feel and do in Latin America will be a key factor for the success of our business in the region. I’m up for the challenge and thrilled to join the team.” Prior to joining RKCR/Y&R, Saul held senior regional positions in strategy, new business and client services for The Monkeys in Australia, Saatchi & Saatchi in London and in Sydney and at Lowe Worldwide in Australia. He has helped win numerous creative and effectiveness awards, including two Cannes Gold Lions; and has served as an effectiveness award judge on numerous occasions. In 2013, Betmead was elected to the Institute of Practitioners in Advertising Strategy Group, UK's leading Strategy Planning Body. Saul was also Captain of the North Bondi Surf Lifesaving Club, the largest volunteer surf lifesaving club in the world; and received a personal commendation from the Prime Minister for his contribution to the Lifesaving movement, and community in Australia. Prior to joining Y&R in 2004, Veronica worked at BBDO and Grey in Argentina on iconic global brands such as, Pepsi-Cola and Renault. In addition to her previous role as Strategic Brand Planning Director at Y&R Buenos Aires, for the past three years, she has also supported the efforts of WPP and Y&R in the categories of sustainability and CSR. Outside of Y&R, Veronica directs the “Creative Planning” workshop at the Superior Advertising Creative School in Buenos Aires (ESCP). She also develops pro-bono consulting for local foundations and NGO’s like Motherhood Observatory and Rural Communities Network. Read more Close Y&R Promotes Saul Betmead to Chief Strategy Officer of EMEA and Veronica Marin Fraga to Regional Exploring Director of Latin America January 10, 2014 - Sandy Thompson, Global Planning Director of Y&R, announced today that she has made two key promotions to strengthen planning resources across the Y&R network by naming Saul Betmead to the post of Chief Strategy Officer of Y&R in EMEA and Veronica Marin Fraga to Regional eXploring Director of Latin America, respectively. Betmead previously served as a Global Planning Director on the Vodafone and Citibank businesses at RKCR/Y&R in London and will continue to be based there. Marin Fraga previously served as Strategic Brand Planning Director at Y&R Buenos Aires. Saul and Veronica’s appointments come just three months after Hari Ramanathan was promoted to the role of Chief Strategy Officer for Y&R in Asia, based in Y&R Singapore, after more than six years as Regional Strategy Director. This is another key promotion as the Y&R network expands its in-market planning teams. Saul will focus on building a culture of strategy within the region, keeping the planners in the EMEA region connected, informed and inspired, at the same time working with Y&R’s regional management to ensure they have the regional and local planning resources they need to help grow their clients businesses. Vicente Carrasco will remain Regional Planning Director for Y&R Latin America, and as a team, he and Veronica will be responsible for ensuring that the region is connected to real people in the real world, understanding not just what they say but what they do. “As we strengthen our strategy capabilities globally, it is important that we promote from within and reward our planners who have made a great difference,” said Sandy Thompson. “Saul has been with Y&R in London for three years now and has been instrumental in building our Vodafone business. His deep insight into the region, his great leadership skills and his nature to be a true team player make him a perfect fit for this role.” “Veronica has been a rising star at Y&R for almost ten years,” Thompson added. “It is important as we drive our client's business that we not only dive into the data, but that we have an equal understanding of how people behave and what they need to feel from our clients’ brands to drive business. Veronica’s strategy work has spanned the gamut from local, to regional, to global and this is the absolute right moment for her to take the next step and combine her varied expertise to bring eXploring in LATAM to the next level.” Betmead stated: “I’m really excited for this next chapter in my Y&R career. I look forward to helping Sandy continue to drive a culture of strategy across the EMEA network, ensuring that our ideas are rooted in potent, leverageable insights about our consumers, and that our clients in the region have the right tools and resources to drive their businesses at both a local and regional level.” “I could not be more excited to have this opportunity to heighten eXploring in LATAM — to be close to people, listen, understand and help communicate across cultures,” said Marin Fraga. “Latam is a powerful and growing region, aligned to the pulse of the new paradigms, but with its own identity. Millions of people determined to support those brands that defend their consumptions, improve their quality of life and have a transparent language. Understanding what people feel and do in Latin America will be a key factor for the success of our business in the region. I’m up for the challenge and thrilled to join the team.” Prior to joining RKCR/Y&R, Saul held senior regional positions in strategy, new business and client services for The Monkeys in Australia, Saatchi & Saatchi in London and in Sydney and at Lowe Worldwide in Australia. He has helped win numerous creative and effectiveness awards, including two Cannes Gold Lions; and has served as an effectiveness award judge on numerous occasions. In 2013, Betmead was elected to the Institute of Practitioners in Advertising Strategy Group, UK's leading Strategy Planning Body. Saul was also Captain of the North Bondi Surf Lifesaving Club, the largest volunteer surf lifesaving club in the world; and received a personal commendation from the Prime Minister for his contribution to the Lifesaving movement, and community in Australia. Prior to joining Y&R in 2004, Veronica worked at BBDO and Grey in Argentina on iconic global brands such as, Pepsi-Cola and Renault. In addition to her previous role as Strategic Brand Planning Director at Y&R Buenos Aires, for the past three years, she has also supported the efforts of WPP and Y&R in the categories of sustainability and CSR. Outside of Y&R, Veronica directs the “Creative Planning” workshop at the Superior Advertising Creative School in Buenos Aires (ESCP). She also develops pro-bono consulting for local foundations and NGO’s like Motherhood Observatory and Rural Communities Network. News, people, promotion, planning, strategy, EMEA, LATAM, exploring, leadership Printer Friendly Download PDF Y&R Remembers an Industry Pioneer January 8, 2014 - “Depending on your point of view, responsibility is either the chain that binds you, or the spring that projects you.” The advertising industry lost a pioneer and visionary early this morning with the passing of Edward N. Ney. A businessman and former diplomat, Ney is widely regarded as one of the industry’s leading advertising counselors and strategic marketers. Ney joined Y&R in 1951 as a junior account executive for General Foods, and demonstrating strong business acumen and a passion for the industry quickly climbed the ranks serving as Y&R’s CEO and then Chairman from 1970 to 1989. He was the first to understand that in a changing marketplace clients would benefit from a full range of marketing communications disciplines. Ney began acquiring companies, pioneering integrated communications — what he referred to as The Whole Egg — building what has become Young & Rubicam Group. “It was a radical concept and transformed not only our agency but the entire industry,” said Y&R Global CEO David Sable, who started at the agency in 1976. “His charm was magnetic; his generosity, magnanimous. Ed was known to walk the building, where he talked to everyone he passed, knew everyone’s name and always had a question or kind observation to share.” He was named U.S. News & World Report's “Most Influential Person in Advertising” nine times over the course of two decades. Martin Sorrell, Chairman and CEO of WPP, Y&R’s parent company, said: "Ed understood, probably more than anybody else, both the power of agency brands and, at the same time the paradoxical need to bring them together. Y&R itself, Wunderman, Burson-Marsteller, Cohn & Wolfe, Sudler & Hennesey, Landor, amongst others all exemplify the strength and need for the "Whole Egg" approach. He understood it all and saw it sooner than most." In 1989, President Bush appointed Ney U.S. Ambassador to Canada. He served as ambassador until July 1992, during which time he played a key role in efforts to expand the U.S.-Canada Free Trade Agreement to include Mexico. He spent some time after at Burson-Marsteller, chairing their worldwide Board of Advisors. In 1995, he also became Chairman of Marsteller Advertising, which was incorporated into Burson-Marsteller in 1979, when they merged. During his long career at Young & Rubicam, he has continued to shape the firm’s diversified global communications framework. Ney returned to Y&R in 1999 as Chairman Emeritus. Ney served on the Advisory Board of the Center for Strategic and International Studies (C.S.I.S.), is a member of the Advertising Hall of Fame, and Honorary Chairman of The Advertising Council. He is a Trustee of the Museum of TV/Radio (MTR), and a member of the Council on Foreign Relations. A graduate and Life Trustee of Amherst College, he was also a Trustee of both the Bush Presidential Library Foundation Texas A&M, College Station, TX, and James A. Baker III Institute for Public Policy at Rice University, Houston, TX. Read more Close Y&R Remembers an Industry Pioneer January 8, 2014 - “Depending on your point of view, responsibility is either the chain that binds you, or the spring that projects you.” The advertising industry lost a pioneer and visionary early this morning with the passing of Edward N. Ney. A businessman and former diplomat, Ney is widely regarded as one of the industry’s leading advertising counselors and strategic marketers. Ney joined Y&R in 1951 as a junior account executive for General Foods, and demonstrating strong business acumen and a passion for the industry quickly climbed the ranks serving as Y&R’s CEO and then Chairman from 1970 to 1989. He was the first to understand that in a changing marketplace clients would benefit from a full range of marketing communications disciplines. Ney began acquiring companies, pioneering integrated communications — what he referred to as The Whole Egg — building what has become Young & Rubicam Group. “It was a radical concept and transformed not only our agency but the entire industry,” said Y&R Global CEO David Sable, who started at the agency in 1976. “His charm was magnetic; his generosity, magnanimous. Ed was known to walk the building, where he talked to everyone he passed, knew everyone’s name and always had a question or kind observation to share.” He was named U.S. News & World Report's “Most Influential Person in Advertising” nine times over the course of two decades. Martin Sorrell, Chairman and CEO of WPP, Y&R’s parent company, said: "Ed understood, probably more than anybody else, both the power of agency brands and, at the same time the paradoxical need to bring them together. Y&R itself, Wunderman, Burson-Marsteller, Cohn & Wolfe, Sudler & Hennesey, Landor, amongst others all exemplify the strength and need for the "Whole Egg" approach. He understood it all and saw it sooner than most." In 1989, President Bush appointed Ney U.S. Ambassador to Canada. He served as ambassador until July 1992, during which time he played a key role in efforts to expand the U.S.-Canada Free Trade Agreement to include Mexico. He spent some time after at Burson-Marsteller, chairing their worldwide Board of Advisors. In 1995, he also became Chairman of Marsteller Advertising, which was incorporated into Burson-Marsteller in 1979, when they merged. During his long career at Young & Rubicam, he has continued to shape the firm’s diversified global communications framework. Ney returned to Y&R in 1999 as Chairman Emeritus. Ney served on the Advisory Board of the Center for Strategic and International Studies (C.S.I.S.), is a member of the Advertising Hall of Fame, and Honorary Chairman of The Advertising Council. He is a Trustee of the Museum of TV/Radio (MTR), and a member of the Council on Foreign Relations. A graduate and Life Trustee of Amherst College, he was also a Trustee of both the Bush Presidential Library Foundation Texas A&M, College Station, TX, and James A. Baker III Institute for Public Policy at Rice University, Houston, TX. News, ed ney, David Sable, Y&R, advertising history Printer Friendly Download PDF Bel Brands USA Names Y&R Midwest Agency of Record December 17, 2013 - Y&R announced today that it has been named North American agency of record for Bel Brands USA. Effective January 2014, Y&R Midwest, the agency’s Chicago office, will oversee brand strategy, marketing and social media for the cheese maker’s three core brands of The Laughing Cow, Mini BabyBel and Boursin. “We’re absolutely thrilled to work with a partner as innovative and ambitious as the team at Bel Brands USA,” said Kary McIlwain, President at Y&R Midwest. “Their beloved cheeses have an enviable heritage and yet fit very well with the way people eat today. We look forward to a long and productive partnership.” Y&R Paris, which has handled advertising for parent company Bel Group since 2007, will continue as the marketer’s agency of record for Europe, while Y&R teams in Sydney and Montreal will continue to represent Bel brands in Australia and Canada, respectively. Y&R will coordinate across these offices to ensure a cohesive global brand architecture and strategy for Bel. “Y&R is the perfect global agency partner for us. Having had the opportunity to see what they can do for our brands in Europe, Australia and Canada, we are excited to see what they will accomplish for us here in the United States,” said Dan Waters, Senior Director of Marketing, Bel Brands USA. “They have an incredibly strong global network complemented by a commitment to deep local understanding in each market they serve. We have been particularly impressed with their understanding of how to engage American consumers over digital and social media, and we are excited to see their ideas come to life.” “We’re looking forward to working with our Y&R colleagues and Bel client partners in France and other markets to bring power and continuity to Bel’s iconic product brands around the world,” said Matt Anthony, President and CEO of Y&R North America. “Bel is a terrific partner, and we are honored to expand our relationship with them.” The first work for Bel Brands USA by Y&R Midwest will launch in 2014. Read more Close Bel Brands USA Names Y&R Midwest Agency of Record December 17, 2013 - Y&R announced today that it has been named North American agency of record for Bel Brands USA. Effective January 2014, Y&R Midwest, the agency’s Chicago office, will oversee brand strategy, marketing and social media for the cheese maker’s three core brands of The Laughing Cow, Mini BabyBel and Boursin. “We’re absolutely thrilled to work with a partner as innovative and ambitious as the team at Bel Brands USA,” said Kary McIlwain, President at Y&R Midwest. “Their beloved cheeses have an enviable heritage and yet fit very well with the way people eat today. We look forward to a long and productive partnership.” Y&R Paris, which has handled advertising for parent company Bel Group since 2007, will continue as the marketer’s agency of record for Europe, while Y&R teams in Sydney and Montreal will continue to represent Bel brands in Australia and Canada, respectively. Y&R will coordinate across these offices to ensure a cohesive global brand architecture and strategy for Bel. “Y&R is the perfect global agency partner for us. Having had the opportunity to see what they can do for our brands in Europe, Australia and Canada, we are excited to see what they will accomplish for us here in the United States,” said Dan Waters, Senior Director of Marketing, Bel Brands USA. “They have an incredibly strong global network complemented by a commitment to deep local understanding in each market they serve. We have been particularly impressed with their understanding of how to engage American consumers over digital and social media, and we are excited to see their ideas come to life.” “We’re looking forward to working with our Y&R colleagues and Bel client partners in France and other markets to bring power and continuity to Bel’s iconic product brands around the world,” said Matt Anthony, President and CEO of Y&R North America. “Bel is a terrific partner, and we are honored to expand our relationship with them.” The first work for Bel Brands USA by Y&R Midwest will launch in 2014. y&r midwest, Chicago, News, bel brands Printer Friendly Download PDF Y&R Asia Wins Eight, Marcus Rebeschini Named Asia Pacific Creative of the Year at Agency of the Year Awards December 12, 2013 - Y&R Asia had its most successful showing ever at the pan-regional Agency of the Year Awards held this week in Mumbai, Shanghai and Singapore. The network took home a total of eight Awards, having been shortlisted for 16 overall – and having met the stringent win criteria to make the coveted ‘Asia Pacific Creative Network of the Year’ shortlist. Four offices won Agency of the Year Awards, and three members of the regional team were honoured including ‘Asia Pacific Creative of the Year’ for Marcus Rebeschini. View Asia Pacific results here. Award wins in Indonesia and Thailand propelled Y&R to third position overall in the Southeast Asia Creative Agency of the Year Winners Table. View South East Asia results here. Sufficient award wins in three sub-regions, South Asia, Greater China and Southeast Asia, made Y&R Asia eligible for the overall Asia Pacific Creative Network of the Year shortlist. Marcus Rebeschini named Asia Pacific Creative of the Year, Runner-up Southeast Asia Creative of the Year Rebeschini was the driving force behind Y&R Asia becoming the region’s most awarded network for innovation in 2013. These included the collaborative work with VML and UDKU for Y&R Singapore, one of the only agencies in Asia shortlisted for the inaugural Cannes Lion for Innovation. Marcus presented the idea to a live audience at Cannes up against the likes of Google Labs. He and his team went on to win 7 innovation awards in this last year alone. Overall, Y&R Asia won nearly 300 local and international awards in 2013, which means 1 award was won by every creative in Y&R Asia, a true testament to the great team Marcus works with. Y&R Group Indonesia Silver Indonesia Creative Agency of the Year Y&R Group Indonesia adopted a three-strand approach to achieve organic, inorganic and digital growth. Organic growth came from core clients, as the agency’s remit expanded across categories and the expansion of brand portfolios. Inorganic growth stemmed from new business wins across key industries and categories in the Indonesian market including Surya from PT. Gudang Garam, Tbk. and the win of major mobile telco XL. Y&R Group expanded its business into the digital sphere by partnering with, and launching VML Qais Indonesia. The partnership grew VML Qais business 57% and total Group business by 26%, and strengthened Y&R Group’s strategic alliance with Danone, taking the Mizone brand into the digital and social domain. Y&R Thailand Silver Thailand Creative Agency of the Year In 2013 Y&R Group Thailand’s target was to be the best agency in Thailand to work for, and to work with. From an overall business standpoint the agency’s revenue grew by 12% Year On Year. On the people front, the talent pool increased by 24%, staff turnover was at an all-time low of 6%. 100% of clients were retained, business grew organically by 50% and 10 new clients saw new business revenues increase by 60%. Industry leadership was achieved through award-winning thought leadership, Generation Asia insights and great creative work. Y&R Thailand’s community involvement saw a 50% increase in high-value industry and educational events, creative awards-judging at regional and global level. Spectrum Y&R Silver Pakistan Creative Agency of the Year Spectrum Y&R’s key goals were to strengthen agency-client relationship with its top 2 client, to retain 80% of its clients and 80% of its employees and to improve the agency’s visibility within industry. These goals were achieved in numerous ways including beefing up Shopper Marketing capabilities, staffing up in Islamabad and developing innovative solutions to work more closely with the Karachi team despite geographical distance. Spectrum strengthened its Strategy Dept. as well as conducting Strategy workshops for agency and client staff and revised China Mobile’s creative briefs to create a more strategic briefing process. Spectrum retained 94% of all employees by bringing up agency morale through innovative means, and the agency increased its presence on social media and in the country’s leading advertising magazine.View full South Asia results here. Y&R Hong Kong Silver Greater China New Business Development Team of the Year The agency was highly selective this year in pitching for new business, electing instead to strengthen relationships and organic revenue growth from existing clients. The first pitch, for General Mill’s Wanchai Ferry Health Line, saw the agency chosen for its solid credentials in the food category (Campbell’s, Swanson) plus some strong insights from in-house regional research tool (Generation Asia), and data from the Y&R network to demonstrate its in-depth understanding of consumer trends in HK as well as the brand health of prospects. Using this approach, General Mill’s Wanchai Ferry Health Line was won after only one round of pitching.View full Greater China results here. Hari Ramanathan Runner-up Asia Pacific Planner of the Year Recently promoted to Chief Strategy Officer for Y&R in Asia, Hari’s input has contributed to the success of clients’ businesses led by strategic impetus, reaping rewards in terms of sales growth, increased brand awareness and awards recognition. Within Y&R, Hari has been instrumental in regional business growth and driving insights and thought leadership. He initiated and led Generation Asia, the world’s largest study of its kind both by topic depth and geographical breadth, which surveyed over 17,000 respondents across 10 markets in Asia. Regularly consulted to write thought pieces for global publications, Hari has also expanded Y&R Asia’s in-market planning strength by 40%. Yee Poh Ling Runner-up Asia-Pacific Talent Management Person/Team of the Year Recently promoted to Senior Vice President, Global HR Asia Pacific, Y&R Group, Yee Poh Ling has been named has been the driving force behind a number of talent recruitment and retention initiatives including Zed Academy and Annual Talent Review. First launched in 2010 with 19 students from Singapore, young talent program Zed Academy has grown to a total of 188 for Wunderman and 250 for Y&R across Asia, in conjunction with some 50 tertiary institutions in Singapore, China, Hong Kong, Philippines, Japan and Vietnam. Poh Ling is also instrumental in ensuring the annual process of talent reviews whereby there is proper talent tracking, succession planning and identifying stretch factors (high potentials) in every Asia location. Matthew Godfrey shortlisted for Asia Pacific Agency Head of the Year Camellia Tan shortlisted for Asia Pacific Account Person of the Year Y&R Malaysia shortlisted for Malaysia Creative Agency of the Year Gigi Lee shortlisted for Southeast Asia Creative of the Year Oliver Kittipong Veerataecha shortlisted for Southeast Asia Planner of the Year Nils Andersson shortlisted for Greater China Creative of the Year VML Australia shortlisted for Australia Digital Agency of the Year Check out the photos on Y&R Asia’s Facebook page here. Read more Close Y&R Asia Wins Eight, Marcus Rebeschini Named Asia Pacific Creative of the Year at Agency of the Year Awards December 12, 2013 - Y&R Asia had its most successful showing ever at the pan-regional Agency of the Year Awards held this week in Mumbai, Shanghai and Singapore. The network took home a total of eight Awards, having been shortlisted for 16 overall – and having met the stringent win criteria to make the coveted ‘Asia Pacific Creative Network of the Year’ shortlist. Four offices won Agency of the Year Awards, and three members of the regional team were honoured including ‘Asia Pacific Creative of the Year’ for Marcus Rebeschini. View Asia Pacific results here. Award wins in Indonesia and Thailand propelled Y&R to third position overall in the Southeast Asia Creative Agency of the Year Winners Table. View South East Asia results here. Sufficient award wins in three sub-regions, South Asia, Greater China and Southeast Asia, made Y&R Asia eligible for the overall Asia Pacific Creative Network of the Year shortlist. Marcus Rebeschini named Asia Pacific Creative of the Year, Runner-up Southeast Asia Creative of the Year Rebeschini was the driving force behind Y&R Asia becoming the region’s most awarded network for innovation in 2013. These included the collaborative work with VML and UDKU for Y&R Singapore, one of the only agencies in Asia shortlisted for the inaugural Cannes Lion for Innovation. Marcus presented the idea to a live audience at Cannes up against the likes of Google Labs. He and his team went on to win 7 innovation awards in this last year alone. Overall, Y&R Asia won nearly 300 local and international awards in 2013, which means 1 award was won by every creative in Y&R Asia, a true testament to the great team Marcus works with. Y&R Group Indonesia Silver Indonesia Creative Agency of the Year Y&R Group Indonesia adopted a three-strand approach to achieve organic, inorganic and digital growth. Organic growth came from core clients, as the agency’s remit expanded across categories and the expansion of brand portfolios. Inorganic growth stemmed from new business wins across key industries and categories in the Indonesian market including Surya from PT. Gudang Garam, Tbk. and the win of major mobile telco XL. Y&R Group expanded its business into the digital sphere by partnering with, and launching VML Qais Indonesia. The partnership grew VML Qais business 57% and total Group business by 26%, and strengthened Y&R Group’s strategic alliance with Danone, taking the Mizone brand into the digital and social domain. Y&R Thailand Silver Thailand Creative Agency of the Year In 2013 Y&R Group Thailand’s target was to be the best agency in Thailand to work for, and to work with. From an overall business standpoint the agency’s revenue grew by 12% Year On Year. On the people front, the talent pool increased by 24%, staff turnover was at an all-time low of 6%. 100% of clients were retained, business grew organically by 50% and 10 new clients saw new business revenues increase by 60%. Industry leadership was achieved through award-winning thought leadership, Generation Asia insights and great creative work. Y&R Thailand’s community involvement saw a 50% increase in high-value industry and educational events, creative awards-judging at regional and global level. Spectrum Y&R Silver Pakistan Creative Agency of the Year Spectrum Y&R’s key goals were to strengthen agency-client relationship with its top 2 client, to retain 80% of its clients and 80% of its employees and to improve the agency’s visibility within industry. These goals were achieved in numerous ways including beefing up Shopper Marketing capabilities, staffing up in Islamabad and developing innovative solutions to work more closely with the Karachi team despite geographical distance. Spectrum strengthened its Strategy Dept. as well as conducting Strategy workshops for agency and client staff and revised China Mobile’s creative briefs to create a more strategic briefing process. Spectrum retained 94% of all employees by bringing up agency morale through innovative means, and the agency increased its presence on social media and in the country’s leading advertising magazine.View full South Asia results here. Y&R Hong Kong Silver Greater China New Business Development Team of the Year The agency was highly selective this year in pitching for new business, electing instead to strengthen relationships and organic revenue growth from existing clients. The first pitch, for General Mill’s Wanchai Ferry Health Line, saw the agency chosen for its solid credentials in the food category (Campbell’s, Swanson) plus some strong insights from in-house regional research tool (Generation Asia), and data from the Y&R network to demonstrate its in-depth understanding of consumer trends in HK as well as the brand health of prospects. Using this approach, General Mill’s Wanchai Ferry Health Line was won after only one round of pitching.View full Greater China results here. Hari Ramanathan Runner-up Asia Pacific Planner of the Year Recently promoted to Chief Strategy Officer for Y&R in Asia, Hari’s input has contributed to the success of clients’ businesses led by strategic impetus, reaping rewards in terms of sales growth, increased brand awareness and awards recognition. Within Y&R, Hari has been instrumental in regional business growth and driving insights and thought leadership. He initiated and led Generation Asia, the world’s largest study of its kind both by topic depth and geographical breadth, which surveyed over 17,000 respondents across 10 markets in Asia. Regularly consulted to write thought pieces for global publications, Hari has also expanded Y&R Asia’s in-market planning strength by 40%. Yee Poh Ling Runner-up Asia-Pacific Talent Management Person/Team of the Year Recently promoted to Senior Vice President, Global HR Asia Pacific, Y&R Group, Yee Poh Ling has been named has been the driving force behind a number of talent recruitment and retention initiatives including Zed Academy and Annual Talent Review. First launched in 2010 with 19 students from Singapore, young talent program Zed Academy has grown to a total of 188 for Wunderman and 250 for Y&R across Asia, in conjunction with some 50 tertiary institutions in Singapore, China, Hong Kong, Philippines, Japan and Vietnam. Poh Ling is also instrumental in ensuring the annual process of talent reviews whereby there is proper talent tracking, succession planning and identifying stretch factors (high potentials) in every Asia location. Matthew Godfrey shortlisted for Asia Pacific Agency Head of the Year Camellia Tan shortlisted for Asia Pacific Account Person of the Year Y&R Malaysia shortlisted for Malaysia Creative Agency of the Year Gigi Lee shortlisted for Southeast Asia Creative of the Year Oliver Kittipong Veerataecha shortlisted for Southeast Asia Planner of the Year Nils Andersson shortlisted for Greater China Creative of the Year VML Australia shortlisted for Australia Digital Agency of the Year Check out the photos on Y&R Asia’s Facebook page here. Asia, agency of the year, marcus rebeschini, Indonesia, Thailand, spectrum, Pakistan, Hong Kong Printer Friendly Download PDF Mizone Combats Monsoon Blues with Indonesia’s First-Ever Branded Bookmarklet Game December 5, 2013 - In conjunction with the debut of its new Mizone CocoPina variant, a mix of Coconut and Pineapple flavours, Mizone has launched Indonesia’s first ever branded bookmarklet game: Tembak-Tembakan CocoPina. Developed by VML Qais, part of Y&R Group Indonesia, the campaign aims to bring sunshine and fun to people stuck indoors during the unpredictable rainy season that just started in Indonesia. Through the use of branded content on Facebook and online media, desktop users are directed to the Mizone CocoPina website (http://www.mizone.co.id/cocopina), where they can install the bookmarklet game. The directions of the game are quite simple - drag the large orange box into the bookmarks bar, load any website on the internet, launch the bookmarklet and start playing. The game consists of a flying Mizone CocoPina bottle that fires Coconuts, Pineapples and Suns at elements of the target website, controlled by the arrow keys and the space bar. Users have one minute to cause as much mayhem to their target website as possible, earning points along the way. Hitting words such as ‘rain’, ‘flood’ and ‘galau’ (depressed) earn extra points. As part of the initiative, VML Qais also created two rain-themed blogs, Ujan Tetep Semangat (http://www.ujantetepsemangat.com) and Ujan Bikin Gila (http://www.ujanbikingila.com). Each week for the first month, the blogs will become the targets of a competition, with the top scores each week winning an iPod Shuffle. The first few days of the campaign have already logged thousands of plays. Peter Harjono, brand manager at Mizone, noted that the Mizone is always there to bring ‘semangat’ (spirit) back to its consumer. “Through this game, we hope to do the same, and bring a little sunshine and refreshment during this period of time.” Piotr Jakubowski, Head of Digital at VML Qais Indonesia, said that the objective of the game was to do something for the launch of the new Mizone CocoPina that was entirely different and innovative in the Indonesian digital space. “We wanted to root the engagement in local insights, and provide Indonesians with a simple, fun escape from the gloominess of the rainy season,” he added. Read more Close Mizone Combats Monsoon Blues with Indonesia’s First-Ever Branded Bookmarklet Game December 5, 2013 - In conjunction with the debut of its new Mizone CocoPina variant, a mix of Coconut and Pineapple flavours, Mizone has launched Indonesia’s first ever branded bookmarklet game: Tembak-Tembakan CocoPina. Developed by VML Qais, part of Y&R Group Indonesia, the campaign aims to bring sunshine and fun to people stuck indoors during the unpredictable rainy season that just started in Indonesia. Through the use of branded content on Facebook and online media, desktop users are directed to the Mizone CocoPina website (http://www.mizone.co.id/cocopina), where they can install the bookmarklet game. The directions of the game are quite simple - drag the large orange box into the bookmarks bar, load any website on the internet, launch the bookmarklet and start playing. The game consists of a flying Mizone CocoPina bottle that fires Coconuts, Pineapples and Suns at elements of the target website, controlled by the arrow keys and the space bar. Users have one minute to cause as much mayhem to their target website as possible, earning points along the way. Hitting words such as ‘rain’, ‘flood’ and ‘galau’ (depressed) earn extra points. As part of the initiative, VML Qais also created two rain-themed blogs, Ujan Tetep Semangat (http://www.ujantetepsemangat.com) and Ujan Bikin Gila (http://www.ujanbikingila.com). Each week for the first month, the blogs will become the targets of a competition, with the top scores each week winning an iPod Shuffle. The first few days of the campaign have already logged thousands of plays. Peter Harjono, brand manager at Mizone, noted that the Mizone is always there to bring ‘semangat’ (spirit) back to its consumer. “Through this game, we hope to do the same, and bring a little sunshine and refreshment during this period of time.” Piotr Jakubowski, Head of Digital at VML Qais Indonesia, said that the objective of the game was to do something for the launch of the new Mizone CocoPina that was entirely different and innovative in the Indonesian digital space. “We wanted to root the engagement in local insights, and provide Indonesians with a simple, fun escape from the gloominess of the rainy season,” he added. vml qais, Indonesia, mizone Printer Friendly Download PDF All of Y&R Joins our South Africa Offices in Mourning the Loss of Nelson Mandela December 5, 2013 - Many words have been written, and will long continue to be written, to commemorate the life of Mandela. But right now few words are needed. Because the way in which this extraordinary human being has moved us is both personal and profound. Simply, this is a man without equal. Our thoughts go to all South Africans, and to all those whose lives have been blessed by Madiba. Read more Close All of Y&R Joins our South Africa Offices in Mourning the Loss of Nelson Mandela December 5, 2013 - Many words have been written, and will long continue to be written, to commemorate the life of Mandela. But right now few words are needed. Because the way in which this extraordinary human being has moved us is both personal and profound. Simply, this is a man without equal. Our thoughts go to all South Africans, and to all those whose lives have been blessed by Madiba. Printer Friendly Download PDF Y&R’s Farrokh Madon Named Creative Director of the Year at IAS Hall of Fame 2013 December 2, 2013 - Farrokh Madon, Chief Creative Officer Y&R Singapore was named Creative Director of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards, beating out strong competition from his peers on IAS’s annual list of Singapore’s Most Influential Creatives, a veritable ‘Who’s Who’ of senior creative talent in the Lion City. Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for seven consecutive years he’s been named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS). After being named IAS Hall of Fame Creative Director of the Year, Farrokh Madon said, "It's an honour to be recognized by leading clients and agency chief executives. It's the perfect impetus to produce more creative brand building work for clients." This latest accolade comes soon after Y&R Singapore’s 9 trophy haul at the Creative Circle Awards for multiple clients across numerous disciplines, marking the agency’s best ever showing in the TV category with 4 awards. Y&R’s 9 awards included 2 Silvers and 1 Bronze for Caltex’s ‘Five Star Fuel’ campaign, and 1 Silver for ‘M1 for Everyone’. Y&R’s Bronze for the Republic of Singapore Navy was the only award handed out for Best Integrated Campaign led by Mobile. And the agency’s four Bronzes for Dark Dog included for Copywriting, Design, Radio and Outdoor. At the time, Madon commented, “What is particularly heartening is that these wins are for our key clients and demonstrate Y&R Singapore’s versatility, spanning, as they do, 5 categories namely Mobile, TV, Outdoor, Radio and Design. Winning four awards for TV is also the most ever in that category for the agency.” Also in 2013, Y&R Singapore bagged Gold for Mobile Marketing Excellence and Silver for Experiential Marketing Excellence, both for Republic of Singapore Navy. Y&R Singapore also brought home Gold in the SPH is ON category, and was a Finalist for Digital Campaign of the Year, at the SPH iink Awards 2013, for client Workplace Development Authority. Read more Close Y&R’s Farrokh Madon Named Creative Director of the Year at IAS Hall of Fame 2013 December 2, 2013 - Farrokh Madon, Chief Creative Officer Y&R Singapore was named Creative Director of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards, beating out strong competition from his peers on IAS’s annual list of Singapore’s Most Influential Creatives, a veritable ‘Who’s Who’ of senior creative talent in the Lion City. Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for seven consecutive years he’s been named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS). After being named IAS Hall of Fame Creative Director of the Year, Farrokh Madon said, "It's an honour to be recognized by leading clients and agency chief executives. It's the perfect impetus to produce more creative brand building work for clients." This latest accolade comes soon after Y&R Singapore’s 9 trophy haul at the Creative Circle Awards for multiple clients across numerous disciplines, marking the agency’s best ever showing in the TV category with 4 awards. Y&R’s 9 awards included 2 Silvers and 1 Bronze for Caltex’s ‘Five Star Fuel’ campaign, and 1 Silver for ‘M1 for Everyone’. Y&R’s Bronze for the Republic of Singapore Navy was the only award handed out for Best Integrated Campaign led by Mobile. And the agency’s four Bronzes for Dark Dog included for Copywriting, Design, Radio and Outdoor. At the time, Madon commented, “What is particularly heartening is that these wins are for our key clients and demonstrate Y&R Singapore’s versatility, spanning, as they do, 5 categories namely Mobile, TV, Outdoor, Radio and Design. Winning four awards for TV is also the most ever in that category for the agency.” Also in 2013, Y&R Singapore bagged Gold for Mobile Marketing Excellence and Silver for Experiential Marketing Excellence, both for Republic of Singapore Navy. Y&R Singapore also brought home Gold in the SPH is ON category, and was a Finalist for Digital Campaign of the Year, at the SPH iink Awards 2013, for client Workplace Development Authority. farrokh madon, y&r singapore, Awards, News Printer Friendly Download PDF BMO Financial Group Appoints Y&R As Lead Agency for All Brand and Retail Banking Business November 26, 2013 - Y&R announced today that it has been named lead agency for BMO. Led by teams in New York, Chicago and Toronto, Y&R will oversee all brand and integrated retail banking marketing across traditional and digital media platforms, effective immediately. Y&R Midwest continues as lead agency for brand and retail banking marketing for Chicago-based BMO Harris Bank. Y&R will now oversee all integrated marketing efforts across North America, leveraging resources across offices and teams to best serve each local market. “Throughout the review process and in our experience working with them in the past, Y&R has consistently demonstrated superior strategic thinking, presenting thoughtful insights which have been closely aligned to BMO's vision, brand and strategy,” said Joanna Rotenberg, Chief Marketing Officer and Head of Strategy, BMO Financial Group. “We look forward to deepening our partnership with their integrated North American practice to develop breakthrough, business-building creative.” Y&R Canada has handled creative projects for BMO in the past, including a beautifully filmed campaign for the BMO World Elite MasterCard, creating positive business results for BMO. “BMO is a powerful and confident brand, rich in heritage, that brings contemporary, innovative banking solutions to its customers. Leveraging Y&R’s ‘global boutique’ business structure, we will apply local knowledge and insights to interpret the BMO brand the right way for each market, while also ensuring consistency of brand architecture and voice across its geographic footprint in Canada and the US,” said Matt Anthony, President and CEO, Y&R North America. “We have deep respect for the BMO brand and the organization. Throughout the review process, we have developed strong chemistry with Joanna and her team, and we look forward to a productive and enduring partnership across North America.” Y&R Canada’s first work as lead agency of brand and retail marketing will launch in the first quarter of 2014. Read more Close BMO Financial Group Appoints Y&R As Lead Agency for All Brand and Retail Banking Business November 26, 2013 - Y&R announced today that it has been named lead agency for BMO. Led by teams in New York, Chicago and Toronto, Y&R will oversee all brand and integrated retail banking marketing across traditional and digital media platforms, effective immediately. Y&R Midwest continues as lead agency for brand and retail banking marketing for Chicago-based BMO Harris Bank. Y&R will now oversee all integrated marketing efforts across North America, leveraging resources across offices and teams to best serve each local market. “Throughout the review process and in our experience working with them in the past, Y&R has consistently demonstrated superior strategic thinking, presenting thoughtful insights which have been closely aligned to BMO's vision, brand and strategy,” said Joanna Rotenberg, Chief Marketing Officer and Head of Strategy, BMO Financial Group. “We look forward to deepening our partnership with their integrated North American practice to develop breakthrough, business-building creative.” Y&R Canada has handled creative projects for BMO in the past, including a beautifully filmed campaign for the BMO World Elite MasterCard, creating positive business results for BMO. “BMO is a powerful and confident brand, rich in heritage, that brings contemporary, innovative banking solutions to its customers. Leveraging Y&R’s ‘global boutique’ business structure, we will apply local knowledge and insights to interpret the BMO brand the right way for each market, while also ensuring consistency of brand architecture and voice across its geographic footprint in Canada and the US,” said Matt Anthony, President and CEO, Y&R North America. “We have deep respect for the BMO brand and the organization. Throughout the review process, we have developed strong chemistry with Joanna and her team, and we look forward to a productive and enduring partnership across North America.” Y&R Canada’s first work as lead agency of brand and retail marketing will launch in the first quarter of 2014. Y&R North America, Matt Anthony, Canada, Midwest, bmo, clients, News Printer Friendly Download PDF Y&R Advertising and VML Announce New Network Development Structure for 2014 November 22, 2013 - Matthew Godfrey, President Y&R Asia, today announced Y&R’s new network development structure for 2014 with Camellia Tan assuming the newly-created role Director of Network Development for VML Asia, and Liz Kim succeeding Tan as Director of Network Development Y&R Advertising Asia. Tan has been appointed to the newly-created role of Director of Network Development Asia for VML, having spent the last year successfully building VML Asia into one of the region’s biggest pure-play digital networks. Within just 18 months, VML has established 8 offices in Asia Pacific with over 400 talented staff across the entire region. Tan was instrumental in the network’s most recent acquisition of IM2.0 and launch of VML IM2.0 in China. She has also brought together Y&R network resource to partner with VML on regional new business. Tan’s new role encompasses business development, bringing global clients to Asia and expanding strong local VML client relationships across the region. Tan is looking to leverage skills and excellence across offices as well as within both VML and Y&R Advertising. Her Singapore-based role is effective immediately, reporting directly to Matthew Godfrey and working closely with VML’s global headquarters in Kansas City. Liz Kim has been appointed as Director of Network Development for Y&R, as part of the company’s on-going innovation for growth strategy. Based in Singapore reporting directly to Matthew Godfrey, her role is effective 1 December 2013. Kim will focus on expanding Y&R Advertising’s capabilities and strengths in the region through acquisitions, partnerships and talent development. Shopper marketing is also set to be a key area of focus for 2014. Kim joins Y&R Asia’s regional team following almost four years with the network, building the Y&R Korea office and managing its key accounts, and most recently with Y&R Shanghai as Director of Client Services. Commenting on the new structure, Matthew Godfrey said, “2013 was a year of phenomenal growth for Y&R, including opening our new office in Myanmar on the occasion of the network’s 90th anniversary. VML now has over 400 staff in the region, having opened 8 offices across in just 18 months, from Singapore and Sydney, to India, Indonesia, Tokyo and most recently VML IM2.0 in China. Leveraging synergies between Y&R Advertising and VML have been, and will continue to be, key to our business growth in Asia.” "Having worked with Cam closely over the past few years during our expansion in Asia Pacific, it is clear she will excel at driving our business forward in the region. We're thrilled to have Cam officially join VML," said Jon Cook, VML Global CEO & President. Read more Close Y&R Advertising and VML Announce New Network Development Structure for 2014 November 22, 2013 - Matthew Godfrey, President Y&R Asia, today announced Y&R’s new network development structure for 2014 with Camellia Tan assuming the newly-created role Director of Network Development for VML Asia, and Liz Kim succeeding Tan as Director of Network Development Y&R Advertising Asia. Tan has been appointed to the newly-created role of Director of Network Development Asia for VML, having spent the last year successfully building VML Asia into one of the region’s biggest pure-play digital networks. Within just 18 months, VML has established 8 offices in Asia Pacific with over 400 talented staff across the entire region. Tan was instrumental in the network’s most recent acquisition of IM2.0 and launch of VML IM2.0 in China. She has also brought together Y&R network resource to partner with VML on regional new business. Tan’s new role encompasses business development, bringing global clients to Asia and expanding strong local VML client relationships across the region. Tan is looking to leverage skills and excellence across offices as well as within both VML and Y&R Advertising. Her Singapore-based role is effective immediately, reporting directly to Matthew Godfrey and working closely with VML’s global headquarters in Kansas City. Liz Kim has been appointed as Director of Network Development for Y&R, as part of the company’s on-going innovation for growth strategy. Based in Singapore reporting directly to Matthew Godfrey, her role is effective 1 December 2013. Kim will focus on expanding Y&R Advertising’s capabilities and strengths in the region through acquisitions, partnerships and talent development. Shopper marketing is also set to be a key area of focus for 2014. Kim joins Y&R Asia’s regional team following almost four years with the network, building the Y&R Korea office and managing its key accounts, and most recently with Y&R Shanghai as Director of Client Services. Commenting on the new structure, Matthew Godfrey said, “2013 was a year of phenomenal growth for Y&R, including opening our new office in Myanmar on the occasion of the network’s 90th anniversary. VML now has over 400 staff in the region, having opened 8 offices across in just 18 months, from Singapore and Sydney, to India, Indonesia, Tokyo and most recently VML IM2.0 in China. Leveraging synergies between Y&R Advertising and VML have been, and will continue to be, key to our business growth in Asia.” "Having worked with Cam closely over the past few years during our expansion in Asia Pacific, it is clear she will excel at driving our business forward in the region. We're thrilled to have Cam officially join VML," said Jon Cook, VML Global CEO & President. Y&R Asia, Matthew Godfrey, VML, Camellia Tan Printer Friendly Download PDF Kaiyu Li promoted to Chief Strategy Officer at Y&R China November 19, 2013 - Charles Sampson CEO Y&R China today announced the promotion of Kaiyu Li from Head of Planning Y&R China to Chief Strategy Officer Y&R China. Li will continue to oversee the planning output from Y&R’s three China offices in Beijing, Shanghai and Guangzhou with the planners in those three offices reporting to him. This year has seen a series of important consumer studies from Y&R China; including Whispers, looking at emerging trends among youth and young adults, and Changing Middle Class. These were as well as the on- going proprietary Y&R research Brand Asset Valuator (BAV) and Generation Asia. Effective immediately, Li’s responsibilities include continuing the focus on strategy being the foundation behind the network's creativity. He will lead strategy across Asia and work with planning and office leaders in enhancing the strategic leadership and output to deliver greater value to clients. “This promotion reflects the importance of strategic planning to Y&R in the region and Kaiyu’s contribution to our strong reputation in China for strategic planning. Y&R China has been recognized by 250 leading marketing directors as the number one agency for Understanding the Chinese consumer," said Sampson. Added Li, “At Y&R we are strongly committed to adding value to our client’s brands, and planning is central to that. While consumers are changing and channels are proliferating fast, it’s never more important and harder for brands to stay relevant. The key task for planning at Y&R is to stay on top of all the changes and bring fresh consumer voice to strategies, and inspire effective world-class work.” Read more Close Kaiyu Li promoted to Chief Strategy Officer at Y&R China November 19, 2013 - Charles Sampson CEO Y&R China today announced the promotion of Kaiyu Li from Head of Planning Y&R China to Chief Strategy Officer Y&R China. Li will continue to oversee the planning output from Y&R’s three China offices in Beijing, Shanghai and Guangzhou with the planners in those three offices reporting to him. This year has seen a series of important consumer studies from Y&R China; including Whispers, looking at emerging trends among youth and young adults, and Changing Middle Class. These were as well as the on- going proprietary Y&R research Brand Asset Valuator (BAV) and Generation Asia. Effective immediately, Li’s responsibilities include continuing the focus on strategy being the foundation behind the network's creativity. He will lead strategy across Asia and work with planning and office leaders in enhancing the strategic leadership and output to deliver greater value to clients. “This promotion reflects the importance of strategic planning to Y&R in the region and Kaiyu’s contribution to our strong reputation in China for strategic planning. Y&R China has been recognized by 250 leading marketing directors as the number one agency for Understanding the Chinese consumer," said Sampson. Added Li, “At Y&R we are strongly committed to adding value to our client’s brands, and planning is central to that. While consumers are changing and channels are proliferating fast, it’s never more important and harder for brands to stay relevant. The key task for planning at Y&R is to stay on top of all the changes and bring fresh consumer voice to strategies, and inspire effective world-class work.” sampson, y&r china, people Printer Friendly Download PDF Tony Granger: The Creative Monitor November 13, 2013 - Five years after taking the helm as Y&R’s Global Chief Creative Officer, Tony Granger sits down with Shots to talk about his career, his creative outlook, and why this is the most exciting time ever in the industry. Read full article (registration required) Read more Close Tony Granger: The Creative Monitor November 13, 2013 - Five years after taking the helm as Y&R’s Global Chief Creative Officer, Tony Granger sits down with Shots to talk about his career, his creative outlook, and why this is the most exciting time ever in the industry. Read full article (registration required) Printer Friendly Download PDF Y&R Refreshes Pruksa, Thailand’s No.1 Real Estate Brand November 11, 2013 - Y&R has launched a new cross-platform campaign for Thailand’s leading real-estate brand Pruksa, bringing to life the company’s corporate values as "Mind beyond invention." The core idea is derived from Pruksa’s fundamental working mantra, throughout its value chain, to always put "mind" into product and service development. The "Mind beyond invention" campaign has been launched across all platforms including TVC, OOH, mobile and online. Pruksa’s heart-warming TV explains that everything is done "because of you," that everything is done with the consumer’s personal needs in mind. "Driving us to construct houses of the highest quality," explains the voice-over, "driving us to overcome the impossible." Not only engaging valued customers, the campaign is also a strong commitment to embracing employee engagement. To reflect this, the campaign uses real employees as presenters. The entire new brand communication guidelines, brand experiences and customer relationship management mark a new era of Pruksa brand communications and raise the bar for Thailand’s real estate industry. Explained Oliver Kittipong Veerataecha, Chief Strategy and Innovation Officer at Y&R Thailand, “A strong brand should be built using an inside-out approach, shared values amongst all stakeholders from employees through suppliers and customers must be taken into consideration as demand for a reliable housing brand in Thailand is ever-increasing. Thai people are seeking a strong brand that they can rely upon. ‘Mind beyond Invention’ therefore opens up a new conversation that engages and reflects a true leader promise for a better living experience.” Pruksa is Thailand’s no.1 real estate company, with revenues of 22 billion baht in the first half of 2013. It aims to be among Asia’s top-ten real estate companies by 2018 and strives to be no.1 in the consumer’s mind. This year alone, the company plans to launch more than 60 projects nationwide. Competition in Thailand’s real-estate sector is extremely dynamic with new projects launching every day. Read more Close Y&R Refreshes Pruksa, Thailand’s No.1 Real Estate Brand November 11, 2013 - Y&R has launched a new cross-platform campaign for Thailand’s leading real-estate brand Pruksa, bringing to life the company’s corporate values as "Mind beyond invention." The core idea is derived from Pruksa’s fundamental working mantra, throughout its value chain, to always put "mind" into product and service development. The "Mind beyond invention" campaign has been launched across all platforms including TVC, OOH, mobile and online. Pruksa’s heart-warming TV explains that everything is done "because of you," that everything is done with the consumer’s personal needs in mind. "Driving us to construct houses of the highest quality," explains the voice-over, "driving us to overcome the impossible." Not only engaging valued customers, the campaign is also a strong commitment to embracing employee engagement. To reflect this, the campaign uses real employees as presenters. The entire new brand communication guidelines, brand experiences and customer relationship management mark a new era of Pruksa brand communications and raise the bar for Thailand’s real estate industry. Explained Oliver Kittipong Veerataecha, Chief Strategy and Innovation Officer at Y&R Thailand, “A strong brand should be built using an inside-out approach, shared values amongst all stakeholders from employees through suppliers and customers must be taken into consideration as demand for a reliable housing brand in Thailand is ever-increasing. Thai people are seeking a strong brand that they can rely upon. ‘Mind beyond Invention’ therefore opens up a new conversation that engages and reflects a true leader promise for a better living experience.” Pruksa is Thailand’s no.1 real estate company, with revenues of 22 billion baht in the first half of 2013. It aims to be among Asia’s top-ten real estate companies by 2018 and strives to be no.1 in the consumer’s mind. This year alone, the company plans to launch more than 60 projects nationwide. Competition in Thailand’s real-estate sector is extremely dynamic with new projects launching every day. Printer Friendly Download PDF Y&R Awarded Digital Duties for Supersports in Vietnam November 5, 2013 - Hot on the heels of high profile business wins including Burger King and Remy Martin, Y&R Vietnam has been awarded the digital duties for major Thai sports retailer Supersports’ entry into the Vietnamese market. CRC Sports, a member of Central Retail Corporation, one of Thailand’s biggest retail conglomerates, has hired Y&R Vietnam to lead the digital duties for their first Supersports store in Vietnam. Y&R Vietnam will launch and manage the Supersports website and digital marketing. Supersports, one of the world's largest sports retailers and the no. 1 sports retailer and distributor in Thailand, opened its first Supersports store in Vincom Center Ba Trieu, Ha Noi on 11 October 2013. The company reveals an aggressive plan to open 8 more stores across Vietnam by the end of 2013. The appointment was made following a three-agency competitive pitch over six weeks. CRC did not want to name the competing agencies, but Joshua Pycroft, VP International Business for CRC, said, “Y&R’s creative strength stood out from the first presentation. This was supported by relevant local insight, and a sound grasp of the type of online presence Supersports would need, both in the short-term and down the line. We also felt that Y&R’s young and dynamic company ethos matched our own, and that of the brands we represent." Y&R Vietnam CEO Matthew Collier said: “Vietnamese consumers are spoilt for choice, but Supersports brings all the best global brands under the one roof. This is a new retail concept in our market, making this both an exciting and challenging assignment and one that plays to our strength of leveraging digital to connect with the emerging Vietnamese urban middle class." Read more Close Y&R Awarded Digital Duties for Supersports in Vietnam November 5, 2013 - Hot on the heels of high profile business wins including Burger King and Remy Martin, Y&R Vietnam has been awarded the digital duties for major Thai sports retailer Supersports’ entry into the Vietnamese market. CRC Sports, a member of Central Retail Corporation, one of Thailand’s biggest retail conglomerates, has hired Y&R Vietnam to lead the digital duties for their first Supersports store in Vietnam. Y&R Vietnam will launch and manage the Supersports website and digital marketing. Supersports, one of the world's largest sports retailers and the no. 1 sports retailer and distributor in Thailand, opened its first Supersports store in Vincom Center Ba Trieu, Ha Noi on 11 October 2013. The company reveals an aggressive plan to open 8 more stores across Vietnam by the end of 2013. The appointment was made following a three-agency competitive pitch over six weeks. CRC did not want to name the competing agencies, but Joshua Pycroft, VP International Business for CRC, said, “Y&R’s creative strength stood out from the first presentation. This was supported by relevant local insight, and a sound grasp of the type of online presence Supersports would need, both in the short-term and down the line. We also felt that Y&R’s young and dynamic company ethos matched our own, and that of the brands we represent." Y&R Vietnam CEO Matthew Collier said: “Vietnamese consumers are spoilt for choice, but Supersports brings all the best global brands under the one roof. This is a new retail concept in our market, making this both an exciting and challenging assignment and one that plays to our strength of leveraging digital to connect with the emerging Vietnamese urban middle class." Vietnam, matthew collier, News, wins, supersports Printer Friendly Download PDF Patts Scoops the Pool at the ADMAS Nov. 2, 2013 - George Patterson Y&R dominated last night’s ADMA Awards, scooping a total of 17 awards for the agency network, including the much coveted “Agency of the Year” award and the “David Ogilvy Creative Award” – making Patts one of Australia’s most awarded agencies at the ADMA’s second year running. ADMA revealed this year's judging panel looked for campaigns that were stand-out examples of exceptional creative and business effectiveness, with The Australian Defence Force proving a big winner for multiple campaigns in Creative and Effectiveness categories. “Mobile Medic," the campaign created for Defence Force Recruiting was the most successful campaign for The Australian Defence Force and Patts on the night, not only winning the “David Ogilvy Creative Award” but also two rare Gold’s in the Effectiveness Category for Business & Consumer Services and in the Creative Category for Mobile. GPY&R Brisbane also won across a number of categories, including Silver in the Effectiveness Category for Travel Hospitality/Transportation for the V8 Supercars "The Fanatic 500" campaign, as well as an additional five Bronze awards. Ben Coulson Chief Creative Officer of George Patterson Y&R said: "It's wonderful to see our offices on top with strong work across our client base, in both Creative and Effectiveness. ADMA is a very important show because it is judged and noticed by clients from all parts of the marketing community, recognising creative and effectiveness together - proving a great barometer of where the industry is heading." "This year, we had a record number of campaigns enter the ADMA Awards and the quality of those entries has increased to a whole new level,” said ADMA CEO Jodie Sangster. “It’s now harder than ever to win an ADMA Award and only campaigns that represented exceptional creativity and outstanding effectiveness made it through. The winning campaigns show that Australian marketers and advertisers have embraced the new world of marketing. Campaigns are increasingly data-driven, multi-channel and focused on customer engagement. However, they also deliver a creative quality that maintains the essential "magic" that differentiates between good marketing and great marketing." View the full award list Read more Close Patts Scoops the Pool at the ADMAS Nov. 2, 2013 - George Patterson Y&R dominated last night’s ADMA Awards, scooping a total of 17 awards for the agency network, including the much coveted “Agency of the Year” award and the “David Ogilvy Creative Award” – making Patts one of Australia’s most awarded agencies at the ADMA’s second year running. ADMA revealed this year's judging panel looked for campaigns that were stand-out examples of exceptional creative and business effectiveness, with The Australian Defence Force proving a big winner for multiple campaigns in Creative and Effectiveness categories. “Mobile Medic," the campaign created for Defence Force Recruiting was the most successful campaign for The Australian Defence Force and Patts on the night, not only winning the “David Ogilvy Creative Award” but also two rare Gold’s in the Effectiveness Category for Business & Consumer Services and in the Creative Category for Mobile. GPY&R Brisbane also won across a number of categories, including Silver in the Effectiveness Category for Travel Hospitality/Transportation for the V8 Supercars "The Fanatic 500" campaign, as well as an additional five Bronze awards. Ben Coulson Chief Creative Officer of George Patterson Y&R said: "It's wonderful to see our offices on top with strong work across our client base, in both Creative and Effectiveness. ADMA is a very important show because it is judged and noticed by clients from all parts of the marketing community, recognising creative and effectiveness together - proving a great barometer of where the industry is heading." "This year, we had a record number of campaigns enter the ADMA Awards and the quality of those entries has increased to a whole new level,” said ADMA CEO Jodie Sangster. “It’s now harder than ever to win an ADMA Award and only campaigns that represented exceptional creativity and outstanding effectiveness made it through. The winning campaigns show that Australian marketers and advertisers have embraced the new world of marketing. Campaigns are increasingly data-driven, multi-channel and focused on customer engagement. However, they also deliver a creative quality that maintains the essential "magic" that differentiates between good marketing and great marketing." View the full award list George Patterson, Melbourne, GPY&R, ben coulson Printer Friendly Download PDF Y&R Sponsors Boot Camp For Digital Start-Ups October 28, 2013 - Y&R (Y&R Advertising and VML) announced today it is sponsoring a Boot Camp for Digital Start-Ups, a half-day conference via its Sparkplug (innovation incubator) program, with some of the best minds in the industry. Produced by Sparkplug’s GrownUpMarketing (GUM), the afternoon will aim to equip start-ups with the information and tools they need to build and grow their companies. Technology start-ups are often founded by providing answers to business problems. But, who do the people running these start-ups go to when they’re the ones asking the questions? That’s the challenge the founders of GrownUpMarketing are hoping to help solve with Y&R’s Boot Camp for Digital Start-Ups. "We’re a 90-year-old start-up and we love embracing a company that is 90-days-old," said David Sable, Global CEO of Y&R. “At Y&R, there is a real dedication to taking on start-up companies and culture. We have a broad innovation agenda, and our Sparkplug program is one way we’re pushing it forward. Our clients know they need to find creative and innovative ideas, but they also want to find a way to partner with these really great entrepreneurs, technologists, and developers. The Boot Camp will help bridge that gap.” Issues and topics that start-ups face most often, such as, finding more funding, hiring the right people, working with agencies and their clients, getting noticed without going broke and going from a start-up to a “real” business will form the crux of the October 29 conference in New York. “We basically work with digital start-ups and we help them tell their story to advertisers, agencies and brands,” said Shelly Lipton, who co-founded GUM with Jerry Shereshewsky in 2010. “So this boot camp is really an extension of that. A lot of these start-ups are founded by developers who are smart and have really good instincts. They know there’s a lot they don’t know, and they know they need to look to trusted advisors for direction and support.” Panelists among the all-star line-up will include Jack Haber, VP Global Advertising & Digital for Colgate Palmolive, Marc Fischman, CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company and Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage. The Sparkplug is a Y&R program that was founded in 2011, which offers office space to interesting start-ups and idea generators that have some track record and lots more promise. In return, Y&R gets access to new ways of thinking, an introduction to innovative technologies, opportunities to forge productive new partnerships — all of which gives its clients the critical innovation to engaging consumers and delivering results. Y&R currently has 10 offices that host Sparkplug programs, 15 companies involved around the world, and it continues to expand. For more information visit: http://bootcampfordigitalstartups.eventbrite.com/ Sessions Getting Funded Beyond Friends And Family (1:20 - 2:10pm) Draw insights from the funders and the funded on the do's and don'ts to raising money. Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi Chris Fralic, Partner, First Round Capital Joanne Wilson, Angel Investor, Blogger Sharam Fouladgar-Mercer, CEO/Co-founder, AirPR (recently funded) Missy Godfrey, CEO, SocialFlow (recently funded) Hiring Top Guns (2:20 - 3:10pm) Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent. Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz Allison Hemming, CEO, The Hired Guns Lynne Seid, Partner, Heidrick & Struggles Adam Chandler, Senior Vice President, Jumptap Melissa Goidel, Chief Revenue Officer, Refinery29 Working With Agencies And Their Clients (3:30 - 4:20pm) Understand why revenue generation and building long-term relationships requires a well-orchestrated attack from both sides. Moderator: Brian Perkins, Founding Partner, Brian Perkins Ventures Bant Breen, Founder/CEO, Qnary Jack Haber, VP Global Advertising & Digital, Colgate Palmolive Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A Carl Fremont, Global Chief Digital Officer, MEC Getting Noticed Without Going Broke (4:30 - 5:20pm) Learn the art & science of speaking engagements, sponsorships and marketing yourselves. Moderator: Shelly Lipton, Partner, GrownUpMarketing Lisa LaCour, VP Global Marketing, Outbrain Marc Fischman: CEO/Co-Founder, Hyperactivate Renee Edelman, SVP, Edelman Public Relations Luanne Calvert, CMO, Virgin America Crossing The Chasm: From Start-up To Becoming 'Real' (5:30 - 6:20pm) Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days. Moderator: Scott Kurnit, CEO/Founder, Keep Holdings Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage Yair Goldfinger, Co-Founder/CEO, AppCard Sharon Feder, Chief Digital Officer, Rachael Ray/Watch Entertainment Lance Maerov, SVP Corporate Development, WPP Read more Close Y&R Sponsors Boot Camp For Digital Start-Ups October 28, 2013 - Y&R (Y&R Advertising and VML) announced today it is sponsoring a Boot Camp for Digital Start-Ups, a half-day conference via its Sparkplug (innovation incubator) program, with some of the best minds in the industry. Produced by Sparkplug’s GrownUpMarketing (GUM), the afternoon will aim to equip start-ups with the information and tools they need to build and grow their companies. Technology start-ups are often founded by providing answers to business problems. But, who do the people running these start-ups go to when they’re the ones asking the questions? That’s the challenge the founders of GrownUpMarketing are hoping to help solve with Y&R’s Boot Camp for Digital Start-Ups. "We’re a 90-year-old start-up and we love embracing a company that is 90-days-old," said David Sable, Global CEO of Y&R. “At Y&R, there is a real dedication to taking on start-up companies and culture. We have a broad innovation agenda, and our Sparkplug program is one way we’re pushing it forward. Our clients know they need to find creative and innovative ideas, but they also want to find a way to partner with these really great entrepreneurs, technologists, and developers. The Boot Camp will help bridge that gap.” Issues and topics that start-ups face most often, such as, finding more funding, hiring the right people, working with agencies and their clients, getting noticed without going broke and going from a start-up to a “real” business will form the crux of the October 29 conference in New York. “We basically work with digital start-ups and we help them tell their story to advertisers, agencies and brands,” said Shelly Lipton, who co-founded GUM with Jerry Shereshewsky in 2010. “So this boot camp is really an extension of that. A lot of these start-ups are founded by developers who are smart and have really good instincts. They know there’s a lot they don’t know, and they know they need to look to trusted advisors for direction and support.” Panelists among the all-star line-up will include Jack Haber, VP Global Advertising & Digital for Colgate Palmolive, Marc Fischman, CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company and Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage. The Sparkplug is a Y&R program that was founded in 2011, which offers office space to interesting start-ups and idea generators that have some track record and lots more promise. In return, Y&R gets access to new ways of thinking, an introduction to innovative technologies, opportunities to forge productive new partnerships — all of which gives its clients the critical innovation to engaging consumers and delivering results. Y&R currently has 10 offices that host Sparkplug programs, 15 companies involved around the world, and it continues to expand. For more information visit: http://bootcampfordigitalstartups.eventbrite.com/ Sessions Getting Funded Beyond Friends And Family (1:20 - 2:10pm) Draw insights from the funders and the funded on the do's and don'ts to raising money. Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi Chris Fralic, Partner, First Round Capital Joanne Wilson, Angel Investor, Blogger Sharam Fouladgar-Mercer, CEO/Co-founder, AirPR (recently funded) Missy Godfrey, CEO, SocialFlow (recently funded) Hiring Top Guns (2:20 - 3:10pm) Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent. Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz Allison Hemming, CEO, The Hired Guns Lynne Seid, Partner, Heidrick & Struggles Adam Chandler, Senior Vice President, Jumptap Melissa Goidel, Chief Revenue Officer, Refinery29 Working With Agencies And Their Clients (3:30 - 4:20pm) Understand why revenue generation and building long-term relationships requires a well-orchestrated attack from both sides. Moderator: Brian Perkins, Founding Partner, Brian Perkins Ventures Bant Breen, Founder/CEO, Qnary Jack Haber, VP Global Advertising & Digital, Colgate Palmolive Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A Carl Fremont, Global Chief Digital Officer, MEC Getting Noticed Without Going Broke (4:30 - 5:20pm) Learn the art & science of speaking engagements, sponsorships and marketing yourselves. Moderator: Shelly Lipton, Partner, GrownUpMarketing Lisa LaCour, VP Global Marketing, Outbrain Marc Fischman: CEO/Co-Founder, Hyperactivate Renee Edelman, SVP, Edelman Public Relations Luanne Calvert, CMO, Virgin America Crossing The Chasm: From Start-up To Becoming 'Real' (5:30 - 6:20pm) Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days. Moderator: Scott Kurnit, CEO/Founder, Keep Holdings Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage Yair Goldfinger, Co-Founder/CEO, AppCard Sharon Feder, Chief Digital Officer, Rachael Ray/Watch Entertainment Lance Maerov, SVP Corporate Development, WPP David Sable, News, SparkPlug Printer Friendly Download PDF Y&R Paris Releases a Film for the Launch of the New Meccano Evolution Range of Toys October 25, 2013 - To announce its new product line - the full Meccano range of Evolution construction sets - Y&R Paris is launching a film that will be aired in France and abroad. Y&R Paris and Meccano started working together two years ago, with the ambition of building a communication that will break toy advertising codes, usually very informative. The brand and the agency shared the common conviction that communicating in a more poetic and emotional tone would be more appealing to children and parents. A print and out-of-home campaign "If You Can’t Have it, Build it" was released in 2012. This year the brand decided to directly address children. However, instead of being childish, they sought to pay tribute to their smartness. The story depicts a young boy now the hero of his own adventure. By claiming "Building is only the Beginning," the direction highlights two sides of the experience when playing with a Meccano Evolution toy; the magic of construction and the pleasure of the game. We enter into the imaginary world of a child, who turns from being a young mechanic, tenaciously building his toy, into the shoes of a rally driver, who relishes his victory with pride. This disruptive bias has seduced the whole Meccano team; the production company Wanda, including the director Thomas Tyman; and Richie Sosa, Drake’s protégé, an emerging artist on the North American music scene. His original rap song is about an invincible hero with whom the children could identify. This unusual musical universe sums up with Thomas Tyman’s aesthetic direction, settles Meccano as an edgy brand. "With this communication strategy, Y&R Paris perfectly meets our desire to work on the brand’s wealth by emerging on the toy market" says Florence Pilard, Meccano’s Communications Director. The film exists in a 53 seconds long version, and will be treated in two shorter versions of 10 and 20 seconds. It will be revealed on Facebook on October, 25th and will be aired on French TV channels dedicated to children and young people (Gulli and W9) as well as abroad, from October, 28th until December, 15th 2013. Read more Close Y&R Paris Releases a Film for the Launch of the New Meccano Evolution Range of Toys October 25, 2013 - To announce its new product line - the full Meccano range of Evolution construction sets - Y&R Paris is launching a film that will be aired in France and abroad. Y&R Paris and Meccano started working together two years ago, with the ambition of building a communication that will break toy advertising codes, usually very informative. The brand and the agency shared the common conviction that communicating in a more poetic and emotional tone would be more appealing to children and parents. A print and out-of-home campaign "If You Can’t Have it, Build it" was released in 2012. This year the brand decided to directly address children. However, instead of being childish, they sought to pay tribute to their smartness. The story depicts a young boy now the hero of his own adventure. By claiming "Building is only the Beginning," the direction highlights two sides of the experience when playing with a Meccano Evolution toy; the magic of construction and the pleasure of the game. We enter into the imaginary world of a child, who turns from being a young mechanic, tenaciously building his toy, into the shoes of a rally driver, who relishes his victory with pride. This disruptive bias has seduced the whole Meccano team; the production company Wanda, including the director Thomas Tyman; and Richie Sosa, Drake’s protégé, an emerging artist on the North American music scene. His original rap song is about an invincible hero with whom the children could identify. This unusual musical universe sums up with Thomas Tyman’s aesthetic direction, settles Meccano as an edgy brand. "With this communication strategy, Y&R Paris perfectly meets our desire to work on the brand’s wealth by emerging on the toy market" says Florence Pilard, Meccano’s Communications Director. The film exists in a 53 seconds long version, and will be treated in two shorter versions of 10 and 20 seconds. It will be revealed on Facebook on October, 25th and will be aired on French TV channels dedicated to children and young people (Gulli and W9) as well as abroad, from October, 28th until December, 15th 2013. y&r paris, meccano Printer Friendly Download PDF Y&R Mentee Yin Myo Su Honored with the Goldman Sachs and Fortune Global Women Leaders Award October 18, 2013 - Y&R announced today that Yin Myo Su (also known as Misuu) of Myanmar, has been honored with the Goldman Sachs & Fortune Global Women Leaders award. Misuu was mentored by Y&R’s Shelley Diamond, Worldwide Managing Parter and Christa Carone, former Xerox CMO and now EVP of Communications at Fidelity Investments. Lloyd Blankfein, Chairman and CEO of Goldman Sachs presented Yin Myo Su with the award at Fortune’s Most Powerful Woman Conference in Washington, D.C on Wednesday, October 16. Yin Myo Su was recognized as this year’s Global Woman Leader for her approach to reducing poverty in Shan State and around Inle Lake. Yin Myo Su is the Managing Director of Inle Princess Resort and Founder of the Inthar Heritage House, which preserves and promotes local culture and history. This year, Misuu has designed and developed the Inle Heritage Hospitality Vocational Training Center, the first school of its kind in Myanmar, which just opened on September 16th, 2013. The school will provide sustainable economic gains, meet a growing tourism demand for a skilled workforce and provide lifelong skills. The aim is to create a successful model project which can be introduced and implemented in any part of Burma or in developing countries around the world. “After a very dark journey from the student revolution in 1988, my country was shut down from the rest of the world,” said Yin Myo Su. “Now is the time to rebuild my country and by receiving this prestigious award, recognizing my work to help my people and my country I am able to do that. I am deeply honored to be able to represent Myanmar and all our talented and capable leaders, both women and men.” “I’m so proud to have hosted Misuu through this program as a co-mentor with Christa Carone,” said Diamond. “Misuu is a rock star and I’m delighted by the change she is creating in Myanmar. Her vocational school is practical, smart, effective and multi-dimensional and her personal history has also made her a unique individual — self-made, yet humble. She says through the Fortune program she has found her voice. I must say it’s a voice to be reckoned with.” This is the second year in a row that Diamond and Carone’s mentees through this program have won this prestigious award. Last year, Precious Simba of Zimbabwe received the honor. Simba and Su have not met in person, but they have connected through the highly successful “Future Self” program, an aspirational video series envisioned by Precious Simba, Shelley Diamond and Christa Carone to benefit Girls Development Initiative in Bulawayo, Zimbabwe. Misuu was the first aspirational leader who was filmed for the series while she was at Y&R during her mentorship. Her video, along with others featuring top female executives from around the world, includes stories from Diamond, Carone, and Christyl Johnson, Deputy Director at NASA Goddard Space Flight Center. Missu’s Inle Heritage Hospitality Vocational Training Center will admit 40 students a year between the ages of 17 and 24 for a rigorous ten-month program in four hospitality areas. In addition, the curriculum will include: Ethics and Behavior, Social Equality and Civil Rights, Gender Issues and Family Planning and Geography and Ecology of the region. The school will also be a fully functioning hotel with six bungalows for guests which will help fund the students’ education. The Fortune Global Women Leaders Mentoring Partnership, which was established in 2006 in cooperation with the U.S. State Department, pairs up women in U.S. leadership positions with women who have demonstrated leadership potential in emerging nations. The program awards the most stand-out alumni of the mentorship program funds to take their experience in the U.S. and leverage it to benefit their home countries. Read more Close Y&R Mentee Yin Myo Su Honored with the Goldman Sachs and Fortune Global Women Leaders Award October 18, 2013 - Y&R announced today that Yin Myo Su (also known as Misuu) of Myanmar, has been honored with the Goldman Sachs & Fortune Global Women Leaders award. Misuu was mentored by Y&R’s Shelley Diamond, Worldwide Managing Parter and Christa Carone, former Xerox CMO and now EVP of Communications at Fidelity Investments. Lloyd Blankfein, Chairman and CEO of Goldman Sachs presented Yin Myo Su with the award at Fortune’s Most Powerful Woman Conference in Washington, D.C on Wednesday, October 16. Yin Myo Su was recognized as this year’s Global Woman Leader for her approach to reducing poverty in Shan State and around Inle Lake. Yin Myo Su is the Managing Director of Inle Princess Resort and Founder of the Inthar Heritage House, which preserves and promotes local culture and history. This year, Misuu has designed and developed the Inle Heritage Hospitality Vocational Training Center, the first school of its kind in Myanmar, which just opened on September 16th, 2013. The school will provide sustainable economic gains, meet a growing tourism demand for a skilled workforce and provide lifelong skills. The aim is to create a successful model project which can be introduced and implemented in any part of Burma or in developing countries around the world. “After a very dark journey from the student revolution in 1988, my country was shut down from the rest of the world,” said Yin Myo Su. “Now is the time to rebuild my country and by receiving this prestigious award, recognizing my work to help my people and my country I am able to do that. I am deeply honored to be able to represent Myanmar and all our talented and capable leaders, both women and men.” “I’m so proud to have hosted Misuu through this program as a co-mentor with Christa Carone,” said Diamond. “Misuu is a rock star and I’m delighted by the change she is creating in Myanmar. Her vocational school is practical, smart, effective and multi-dimensional and her personal history has also made her a unique individual — self-made, yet humble. She says through the Fortune program she has found her voice. I must say it’s a voice to be reckoned with.” This is the second year in a row that Diamond and Carone’s mentees through this program have won this prestigious award. Last year, Precious Simba of Zimbabwe received the honor. Simba and Su have not met in person, but they have connected through the highly successful “Future Self” program, an aspirational video series envisioned by Precious Simba, Shelley Diamond and Christa Carone to benefit Girls Development Initiative in Bulawayo, Zimbabwe. Misuu was the first aspirational leader who was filmed for the series while she was at Y&R during her mentorship. Her video, along with others featuring top female executives from around the world, includes stories from Diamond, Carone, and Christyl Johnson, Deputy Director at NASA Goddard Space Flight Center. Missu’s Inle Heritage Hospitality Vocational Training Center will admit 40 students a year between the ages of 17 and 24 for a rigorous ten-month program in four hospitality areas. In addition, the curriculum will include: Ethics and Behavior, Social Equality and Civil Rights, Gender Issues and Family Planning and Geography and Ecology of the region. The school will also be a fully functioning hotel with six bungalows for guests which will help fund the students’ education. The Fortune Global Women Leaders Mentoring Partnership, which was established in 2006 in cooperation with the U.S. State Department, pairs up women in U.S. leadership positions with women who have demonstrated leadership potential in emerging nations. The program awards the most stand-out alumni of the mentorship program funds to take their experience in the U.S. and leverage it to benefit their home countries. Shelley Diamond, fortune, future self, precious simba, christa carone, global woman leader, goldman sachs Printer Friendly Download PDF VML expands into China with the acquisition of IM2.0 and launch of VML IM2.0 October 15, 2013 - VML today announced its expansion into China with the launch of VML IM2.0. Leading digital marketing agency VML is part of the Y&R network. VML has acquired IM2.0 Interactive Group, one of China’s leading and most successful digital marketing agencies. The deal is subject to regulatory approval. Established in 2008, IM2.0 employs approximately 230 people across offices in Beijing and Shanghai. IM2.0 is ranked in both the top 10 digital creative and top 10 digital media agencies in China by DamnDigital and was named among Red Herring’s Asia Top 100 companies. Named Agency of the Year 2013 in China by the Mobile Marketing Association, IM2.0’s client portfolio includes Dell, adidas, Mondelez, China Merchant Bank and Haier. “IM2.0 is an industry leader in China and an essential asset to VML’s growth in Asia. With the addition of VML IM2.0, we now support key global client partnerships with a robust offering for China’s unique and fast-growing digital landscape,” said Jon Cook, global CEO and president at VML. VML IM2.0 will be led by IM2.0’s Chief Executive Officer Chris Tung and Chief Operating Officer Yi-Chung Tay. Both Tung and Tay are former Marketing VPs from PepsiCo Greater China, with many years of marketing, digital innovation and strategy experience between them. Under their leadership in the last three years, IM2.0 was able to provide a powerful combination of agency partner service to clients, which combines a deep understanding of client needs with highly actionable marketing strategy and results-driven digital execution. “We are creating the agency of the future with the combination of VML’s world-class digital capabilities and IM2.0’s China market expertise. IM2.0 has always focused on working with great brands at the strategic marketing level, as a business partner. The unparalleled level of collaboration between strategists, creatives, technologists and media specialists enabled IM2.0 to create innovative solutions to marketing challenges every day and made IM2.0 one of the most exciting and fun agencies to work in. Now, with VML IM2.0, we have created a digital powerhouse that is the most attractive platform for digital talents in China,” explained Chris Tung. This is part of VML’s continued expansion in the Asia-Pacific region, following the opening of VML Tokyo in March 2013. On a global scale, June 2013 saw VML also expand to Poland and to South Africa, with the launch of NATIVE VML. Added Matthew Godfrey, president of Y&R Asia, “We are proud of the partnership that is Y&R Advertising and VML, and VML IM2.0 is a valuable addition to our incredibly strong digital partner network that started with VML Qais. From Sydney to Singapore, India and Indonesia to Tokyo and now China, we are building the agency of the future with the alignment of Y&R Advertising and VML.” VML now has 22 offices with more than 1,700 employees worldwide. For more information on VML IM2.0, visit: http://www.vml.com Read more Close VML expands into China with the acquisition of IM2.0 and launch of VML IM2.0 October 15, 2013 - VML today announced its expansion into China with the launch of VML IM2.0. Leading digital marketing agency VML is part of the Y&R network. VML has acquired IM2.0 Interactive Group, one of China’s leading and most successful digital marketing agencies. The deal is subject to regulatory approval. Established in 2008, IM2.0 employs approximately 230 people across offices in Beijing and Shanghai. IM2.0 is ranked in both the top 10 digital creative and top 10 digital media agencies in China by DamnDigital and was named among Red Herring’s Asia Top 100 companies. Named Agency of the Year 2013 in China by the Mobile Marketing Association, IM2.0’s client portfolio includes Dell, adidas, Mondelez, China Merchant Bank and Haier. “IM2.0 is an industry leader in China and an essential asset to VML’s growth in Asia. With the addition of VML IM2.0, we now support key global client partnerships with a robust offering for China’s unique and fast-growing digital landscape,” said Jon Cook, global CEO and president at VML. VML IM2.0 will be led by IM2.0’s Chief Executive Officer Chris Tung and Chief Operating Officer Yi-Chung Tay. Both Tung and Tay are former Marketing VPs from PepsiCo Greater China, with many years of marketing, digital innovation and strategy experience between them. Under their leadership in the last three years, IM2.0 was able to provide a powerful combination of agency partner service to clients, which combines a deep understanding of client needs with highly actionable marketing strategy and results-driven digital execution. “We are creating the agency of the future with the combination of VML’s world-class digital capabilities and IM2.0’s China market expertise. IM2.0 has always focused on working with great brands at the strategic marketing level, as a business partner. The unparalleled level of collaboration between strategists, creatives, technologists and media specialists enabled IM2.0 to create innovative solutions to marketing challenges every day and made IM2.0 one of the most exciting and fun agencies to work in. Now, with VML IM2.0, we have created a digital powerhouse that is the most attractive platform for digital talents in China,” explained Chris Tung. This is part of VML’s continued expansion in the Asia-Pacific region, following the opening of VML Tokyo in March 2013. On a global scale, June 2013 saw VML also expand to Poland and to South Africa, with the launch of NATIVE VML. Added Matthew Godfrey, president of Y&R Asia, “We are proud of the partnership that is Y&R Advertising and VML, and VML IM2.0 is a valuable addition to our incredibly strong digital partner network that started with VML Qais. From Sydney to Singapore, India and Indonesia to Tokyo and now China, we are building the agency of the future with the alignment of Y&R Advertising and VML.” VML now has 22 offices with more than 1,700 employees worldwide. For more information on VML IM2.0, visit: http://www.vml.com Y&R Asia, VML, China, Jon Cook Printer Friendly Download PDF VML Qais appoints Gary Teo as Regional Director of Technology October 8, 2013 - Tripti Lochan, CEO of VML Qais today announced the appointment of Gary Teo as Regional Director of Technology. In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. This includes an expansion of the agency’s technology portfolio, with special emphasis on enhancing brands’ online and mobile commerce capabilities as they become an increasing part of marketing strategy. The newest addition to VML Qais’ growing team, Teo has over a decade of experience in the digital space. Before returning from Silicon Valley, Teo studied at Stanford and worked at a start-up. He spent 4 years as an entrepreneur, growing a digital design thinking company from start-up to mid-size firm. Teo has led the implementation of numerous projects from large-scale digital web revamps, mobile automation solutions for enterprises to most recently, regional e-commerce rollouts for brands. Based in Singapore for the region, Gary reports directly to Tripti Lochan, CEO of VML Qais. Commenting on the appointment, Tripti Lochan said, “As our digital and real worlds seamlessly merge into one experience, technology is becoming a key cornerstone of marketing. And the fun is in innovating, in coming up with new ways of looking at the same problem. Gary as the leader of our Technology Practice is perfect – an entrepreneur who has solid technology experience in the marketing space. It’s a really exciting time for us!” Added Teo, “Digital is and will always be in my blood. I enjoy learning from the various industries that my work has exposed me to and embrace the opportunity to apply a fresh and creative perspective to problems in those domains. Work is a lifestyle in my opinion and as such, it is imperative that I work with and for motivated and intelligent minds creating solutions that we pride ourselves in.” In his personal pursuit of growing and encouraging the entrepreneurial spirit in Singapore, Teo is an active participant in the local start up scene and consults other start-ups in the region including Redmart, Give Singapore and Racerlink. Teo also steers the Infocomm competency development for the Singaporean government, and sits on the SingPost Advisory Council on eCommerce. Read more Close VML Qais appoints Gary Teo as Regional Director of Technology October 8, 2013 - Tripti Lochan, CEO of VML Qais today announced the appointment of Gary Teo as Regional Director of Technology. In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. This includes an expansion of the agency’s technology portfolio, with special emphasis on enhancing brands’ online and mobile commerce capabilities as they become an increasing part of marketing strategy. The newest addition to VML Qais’ growing team, Teo has over a decade of experience in the digital space. Before returning from Silicon Valley, Teo studied at Stanford and worked at a start-up. He spent 4 years as an entrepreneur, growing a digital design thinking company from start-up to mid-size firm. Teo has led the implementation of numerous projects from large-scale digital web revamps, mobile automation solutions for enterprises to most recently, regional e-commerce rollouts for brands. Based in Singapore for the region, Gary reports directly to Tripti Lochan, CEO of VML Qais. Commenting on the appointment, Tripti Lochan said, “As our digital and real worlds seamlessly merge into one experience, technology is becoming a key cornerstone of marketing. And the fun is in innovating, in coming up with new ways of looking at the same problem. Gary as the leader of our Technology Practice is perfect – an entrepreneur who has solid technology experience in the marketing space. It’s a really exciting time for us!” Added Teo, “Digital is and will always be in my blood. I enjoy learning from the various industries that my work has exposed me to and embrace the opportunity to apply a fresh and creative perspective to problems in those domains. Work is a lifestyle in my opinion and as such, it is imperative that I work with and for motivated and intelligent minds creating solutions that we pride ourselves in.” In his personal pursuit of growing and encouraging the entrepreneurial spirit in Singapore, Teo is an active participant in the local start up scene and consults other start-ups in the region including Redmart, Give Singapore and Racerlink. Teo also steers the Infocomm competency development for the Singaporean government, and sits on the SingPost Advisory Council on eCommerce. vml qais, tripti lochan, Singapore Printer Friendly Download PDF Y&R Asia appoints Hari Ramanathan as Chief Strategy Officer Asia September 30, 2013 - Matthew Godfrey, President Y&R Asia, today announced that Hari Ramanathan has been promoted to the role of Chief Strategy Officer Asia, as the network continues to expand its in-market planning teams. Under Godfrey’s leadership, Y&R has put a lot of emphasis on consumer insights and strategy as key components of the network’s offering, starting with the first Generation Asia, the world's largest study on Asians aged 18-35. Effective 1 September 2013, Ramanathan’s responsibilities include continuing the focus on strategy being the foundation behind the network's creativity. He will lead strategy across Asia and work with planning and office leaders in enhancing the strategic leadership and output to deliver greater value to clients. Based in Singapore, he reports directly to Matthew Godfrey. Having started off as an art director, Hari’s love for advertising allowed him to extend his boundaries, finally leading him into strategy. Having won creative awards such as One Show Pencils, commendations at Cannes and Effie Golds, Hari’s 19-year career has spanned agencies including Draft FCB and DDB; he has worked across multiple accounts such as DHL, Motorola, SC Johnson, Samsung, LG, Danone, Caltex and BMW. Commenting on the promotion, Matthew Godfrey said, “We congratulate Hari on his new role at Y&R and have full faith in his strong capabilities. From Oliver Kittipong Veerataecha in Thailand to Kaiyu Li in China, strong planning leaders have come to fore in the recent years and Y&R believes this is key to bringing value to our clients’ businesses. Hari's promotion consolidates and continues this focus for the future.” Added Ramanathan, "Matt Godfrey, Sandy Thompson and myself have two simple beliefs, firstly to ensure that strategy isn't just a department in the agency but a culture - from creative to account management everyone must have strategy as a key focus. The second belief is that Y&R's core task from a strategic point of view is to be the consumer's voice on the table, and to ensure that consumer truths are at the centre of all we do with a brand." Read more Close Y&R Asia appoints Hari Ramanathan as Chief Strategy Officer Asia September 30, 2013 - Matthew Godfrey, President Y&R Asia, today announced that Hari Ramanathan has been promoted to the role of Chief Strategy Officer Asia, as the network continues to expand its in-market planning teams. Under Godfrey’s leadership, Y&R has put a lot of emphasis on consumer insights and strategy as key components of the network’s offering, starting with the first Generation Asia, the world's largest study on Asians aged 18-35. Effective 1 September 2013, Ramanathan’s responsibilities include continuing the focus on strategy being the foundation behind the network's creativity. He will lead strategy across Asia and work with planning and office leaders in enhancing the strategic leadership and output to deliver greater value to clients. Based in Singapore, he reports directly to Matthew Godfrey. Having started off as an art director, Hari’s love for advertising allowed him to extend his boundaries, finally leading him into strategy. Having won creative awards such as One Show Pencils, commendations at Cannes and Effie Golds, Hari’s 19-year career has spanned agencies including Draft FCB and DDB; he has worked across multiple accounts such as DHL, Motorola, SC Johnson, Samsung, LG, Danone, Caltex and BMW. Commenting on the promotion, Matthew Godfrey said, “We congratulate Hari on his new role at Y&R and have full faith in his strong capabilities. From Oliver Kittipong Veerataecha in Thailand to Kaiyu Li in China, strong planning leaders have come to fore in the recent years and Y&R believes this is key to bringing value to our clients’ businesses. Hari's promotion consolidates and continues this focus for the future.” Added Ramanathan, "Matt Godfrey, Sandy Thompson and myself have two simple beliefs, firstly to ensure that strategy isn't just a department in the agency but a culture - from creative to account management everyone must have strategy as a key focus. The second belief is that Y&R's core task from a strategic point of view is to be the consumer's voice on the table, and to ensure that consumer truths are at the centre of all we do with a brand." Printer Friendly Download PDF Y&R Vietnam Appointed Ahead of Burger King’s First Birthday September 25, 2013 - Burger King Vietnam has appointed Y&R for creative and digital duties following a three-agency competitive pitch. Y&R Vietnam has been selected to launch Burger King’s new menu as well as lead the fast-food chain’s city stores’ first anniversary celebrations. The new campaign is set to roll out from the end of September across multiple channels. Commenting on Y&R’s appointment, Eric Dew, General Manager for Burger King Vietnam said, "Y&R displayed a great understanding of our category and challenges. This set them apart right from the first presentation. Once their insight and creativity was added into the mix, their appointment was the right choice for us at the right time. Burger King’s footprint of stores is increasing monthly and we are looking forward to continued growth with Y&R’s support as our marketing communications partner." Y&R Vietnam CEO Matthew Collier said: "It is an honour having been selected to represent Burger King and I'm proud of the work the team has produced over the last few months. We're at a crucial time in the brand’s development, but now is not the time to be complacent. With more competitors coming on stream over the next year, we've got a window to own the hamburger market in Vietnam and that's what we'll be aiming to achieve." Read more Close Y&R Vietnam Appointed Ahead of Burger King’s First Birthday September 25, 2013 - Burger King Vietnam has appointed Y&R for creative and digital duties following a three-agency competitive pitch. Y&R Vietnam has been selected to launch Burger King’s new menu as well as lead the fast-food chain’s city stores’ first anniversary celebrations. The new campaign is set to roll out from the end of September across multiple channels. Commenting on Y&R’s appointment, Eric Dew, General Manager for Burger King Vietnam said, "Y&R displayed a great understanding of our category and challenges. This set them apart right from the first presentation. Once their insight and creativity was added into the mix, their appointment was the right choice for us at the right time. Burger King’s footprint of stores is increasing monthly and we are looking forward to continued growth with Y&R’s support as our marketing communications partner." Y&R Vietnam CEO Matthew Collier said: "It is an honour having been selected to represent Burger King and I'm proud of the work the team has produced over the last few months. We're at a crucial time in the brand’s development, but now is not the time to be complacent. With more competitors coming on stream over the next year, we've got a window to own the hamburger market in Vietnam and that's what we'll be aiming to achieve." matthew collier, Vietnam, burger king Printer Friendly Download PDF Y&R China appoints Kien Hoe as Group Creative Director September 24, 2013 - Charles Sampson, Y&R Greater China CEO and Nils Andersson, Y&R Greater China chief creative officer, today announced the appointment of Kien Hoe as Group Creative Director, Y&R Shanghai. With more than 15 years of brand building experience in the industry, Kien started his career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancil - Malaysia’s Top Advertising Award show. Kien joined Saatchi & Saatchi in 2001. He won Malaysia's first Film Cannes lion - a bronze for Toyota - and Agency Of The Year twice. He moved to China in 2008 as Creative Director of Saatchi & Saatchi Shanghai, before joining joined Ogilvy Shanghai as lead creative on the Dove and Lee Jeans accounts. Dove’s Real Beauty integrated digital campaign won Gold, Silver and Bronze in the 2011 China Effies, while the Lee Jeans interactive site/music video was featured on Adverblog.com. Kien joins Y&R from TBWA\Shanghai, having recently won two Silver Awards for McDonald’s beef ‘Manly Man’ and Adidas Climacool campaigns at the 2012 China Effies. McDonald's beef 'Manly Man' campaign also won a Bronze in the China 4As award show and was voted 2012 Top 10 Best in China Integrated Campaign by Aqua. Kien also led the first Adidas Original integrated campaign for China. His passion lies in building brands and firmly believes that good creative idea can help a good product become great. “Kien’s track record speaks for itself when it comes to delivering great work for great clients. He is a huge asset to the Y&R team that is constantly striving to create work that is world-class, from China,” commented Y&R Greater China Chief Creative Officer Nils Andersson. Read more Close Y&R China appoints Kien Hoe as Group Creative Director September 24, 2013 - Charles Sampson, Y&R Greater China CEO and Nils Andersson, Y&R Greater China chief creative officer, today announced the appointment of Kien Hoe as Group Creative Director, Y&R Shanghai. With more than 15 years of brand building experience in the industry, Kien started his career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancil - Malaysia’s Top Advertising Award show. Kien joined Saatchi & Saatchi in 2001. He won Malaysia's first Film Cannes lion - a bronze for Toyota - and Agency Of The Year twice. He moved to China in 2008 as Creative Director of Saatchi & Saatchi Shanghai, before joining joined Ogilvy Shanghai as lead creative on the Dove and Lee Jeans accounts. Dove’s Real Beauty integrated digital campaign won Gold, Silver and Bronze in the 2011 China Effies, while the Lee Jeans interactive site/music video was featured on Adverblog.com. Kien joins Y&R from TBWA\Shanghai, having recently won two Silver Awards for McDonald’s beef ‘Manly Man’ and Adidas Climacool campaigns at the 2012 China Effies. McDonald's beef 'Manly Man' campaign also won a Bronze in the China 4As award show and was voted 2012 Top 10 Best in China Integrated Campaign by Aqua. Kien also led the first Adidas Original integrated campaign for China. His passion lies in building brands and firmly believes that good creative idea can help a good product become great. “Kien’s track record speaks for itself when it comes to delivering great work for great clients. He is a huge asset to the Y&R team that is constantly striving to create work that is world-class, from China,” commented Y&R Greater China Chief Creative Officer Nils Andersson. Printer Friendly Download PDF Y&R SA at Loeries - Best Year Yet September 23, 2013 - Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates its most successful year yet. The agency was awarded in the traditional, design and digital categories, earning itself one Gold, four Silver and three Bronze Loeries, one Creative Use of Paper, and two Craft Certificates. These results are testament to Y&R’s performance culture and its efforts to being seen as a competitive rival that sits amongst the industry’s best. Agency Chief Creative Officer Graham Lang commented on the achievement saying, “I'm very proud of our progress. Our flag is flying high and the praise we received for the depth and breadth of our work is overwhelming.” The campaigns that won metal were on behalf of SKYY Vodka ‘Pineapple’, Land Rover ‘Destinations’ and ‘Webtropolis’, Hope Soap, XtraSpace ‘Storage Business Card’ and Playboy ‘Gutter’. The full list is detailed below; Playboy: Gutter Campaign Bronze for Tactical use of MagazineSilver for Mobile Advertising XtraSpace: Storage Business Card Bronze for General Collateral Hope Soap Bronze for uBuntuSilver for Alternative Media & Field Marketing Land Rover: Webtropolis Craft certificate for Art DirectionCraft certificate for IllustrationGold for Poster Land Rover: Destinations Campaign Silver for Outdoor SKYY: Pineapple Silver for Packaging and Industrial DesignCreative Use of Paper Award Read more Close Y&R SA at Loeries - Best Year Yet September 23, 2013 - Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates its most successful year yet. The agency was awarded in the traditional, design and digital categories, earning itself one Gold, four Silver and three Bronze Loeries, one Creative Use of Paper, and two Craft Certificates. These results are testament to Y&R’s performance culture and its efforts to being seen as a competitive rival that sits amongst the industry’s best. Agency Chief Creative Officer Graham Lang commented on the achievement saying, “I'm very proud of our progress. Our flag is flying high and the praise we received for the depth and breadth of our work is overwhelming.” The campaigns that won metal were on behalf of SKYY Vodka ‘Pineapple’, Land Rover ‘Destinations’ and ‘Webtropolis’, Hope Soap, XtraSpace ‘Storage Business Card’ and Playboy ‘Gutter’. The full list is detailed below; Playboy: Gutter Campaign Bronze for Tactical use of MagazineSilver for Mobile Advertising XtraSpace: Storage Business Card Bronze for General Collateral Hope Soap Bronze for uBuntuSilver for Alternative Media & Field Marketing Land Rover: Webtropolis Craft certificate for Art DirectionCraft certificate for IllustrationGold for Poster Land Rover: Destinations Campaign Silver for Outdoor SKYY: Pineapple Silver for Packaging and Industrial DesignCreative Use of Paper Award Printer Friendly Download PDF Y&R Group promotes Yee Poh Ling to SVP, Global HR Asia Pacific September 20, 2013 - William J. Manfredi, Executive Vice President Global Talent Management today announced that Yee Poh Ling has been promoted to Senior Vice President Asia Pacific, Y&R Group. Yee joined Y&R Group in October 2009 from ESPN Star Sports, and quickly became the driving force behind the companies’ talent management and regional programmes. In her capacity as Regional HR Director, she has dual responsibility for both Y&R and Wunderman networks across Asia. She was instrumental in the launch of the Zed Academy which began in Singapore and she drove the collaboration with the Singapore Economic Development Board in creating, and gaining financial sponsorship for, the Zed Graduate Programme. Commenting on the promotion, William Manfredi said, “In my career I have worked with many HR managers. However, Poh Ling has redefined the definition of HR professional with her relentless work ethic, accessibility, can do attitude and her ability to represent and carry out the overall global talent strategy across their regions. This promotion is testament to our ongoing focus on Asia Pacific.” Added Yee Poh Ling, “Our talent management programmes across the region continue to grow. I look forward to driving our initiatives to the next levels and to further enhancing our partnerships with Asian schools and universities.” She remains based in the Group’s regional Headquarters in Singapore, reporting to William Manfredi and regional network heads Y&R Asia President Matthew Godfrey and Wunderman Asia Pacific President Stephane Faggianelli. Read more Close Y&R Group promotes Yee Poh Ling to SVP, Global HR Asia Pacific September 20, 2013 - William J. Manfredi, Executive Vice President Global Talent Management today announced that Yee Poh Ling has been promoted to Senior Vice President Asia Pacific, Y&R Group. Yee joined Y&R Group in October 2009 from ESPN Star Sports, and quickly became the driving force behind the companies’ talent management and regional programmes. In her capacity as Regional HR Director, she has dual responsibility for both Y&R and Wunderman networks across Asia. She was instrumental in the launch of the Zed Academy which began in Singapore and she drove the collaboration with the Singapore Economic Development Board in creating, and gaining financial sponsorship for, the Zed Graduate Programme. Commenting on the promotion, William Manfredi said, “In my career I have worked with many HR managers. However, Poh Ling has redefined the definition of HR professional with her relentless work ethic, accessibility, can do attitude and her ability to represent and carry out the overall global talent strategy across their regions. This promotion is testament to our ongoing focus on Asia Pacific.” Added Yee Poh Ling, “Our talent management programmes across the region continue to grow. I look forward to driving our initiatives to the next levels and to further enhancing our partnerships with Asian schools and universities.” She remains based in the Group’s regional Headquarters in Singapore, reporting to William Manfredi and regional network heads Y&R Asia President Matthew Godfrey and Wunderman Asia Pacific President Stephane Faggianelli. Printer Friendly Download PDF “Secrets & Lies” Study from Y&R Reveals the Hidden Side of Global Consumers September 19, 2013 - Are consumers hiding their most important desires and motivations from marketers – and maybe even from themselves? That’s the key question explored in “Secrets & Lies,” a new global research study from Young & Rubicam. The study ‑ conducted in USA, Brazil and China ‑ finds that many consumers hold views that are the opposite of what they tell us. It also identifies a new consumer mainstream who are comfortable with their own contradictory attitudes. A Deeper Way of Understanding People The study is unusual in its melding of two research approaches: traditional survey research, which reveals what people think consciously, and indirect questioning, using an approach called Implicit Association (detailed methodology below) that reveals unconscious motivations – the deep drives that operate outside of our conscious awareness. Following are a few noteworthy findings from Y&R’s research. The Secret World Consumers hide their motivations. For example, globally, consumers claim that achieving “meaning in life” is their most important value (#1 global ranking consciously) but unconsciously “sexual fulfillment” ranks #1. Consumers’ deep inner motivations are often the opposite of what they tell us. For example: In the USA — “helpfulness” ranks as the #1 value consciously, but is at the bottom of the heap (#16) unconsciously. In fact, American’s top conscious values (helpfulness, choosing your own path, meaning if life) are reminiscent of Oprah, while our top unconscious values (maintaining security, sexual fulfillment, respect for tradition) seem more reminiscent of Tony Soprano. “What people tell us and what they really feel are often two very different things,” says David Sable, Y&R Global CEO. “Marketers have known that instinctively — and it explains why some campaigns that seemed so on the mark felt flat in the marketplace. Our research gives us the ability to dig deeper and get a fuller, truer picture” Consumers have secret brand crushes and silent brand grudges. Consumers actually like ‘popular’ brands like Google and Microsoft a lot less than they say. And they like less popular brands Exxon and the National Inquirer a lot more than they say. As the rankings below indicate, many brands that are well liked consciously fall considerably in the rankings unconsciously. For example, Google is ranked #2 consciously, but #13 of 14 brands unconsciously. “This research tells us that that many people have contradictory attitudes,” says Chip Walker, the Y&R Executive Vice President who directed the study. “The inner life of the global consumer seems to run on conflict. The good news is that a great many consumers are increasingly comfortable living with this complexity.” A New Mainstream: Meet “Generation World” Some consumers find this state of inner conflict stressful and overwhelming. But the Y&R study shows that a large and growing group, which they call “Generation World,” takes these contradictions in stride. This is reflected in the top five conscious attitudes revealed in the research – each with over 50% of the global total agreeing. These attitudes all reflect a comfort level with a fluid, evolving, multi-faceted identity. Respondents who agree most strongly with these attitudes – 42% of the global sample – represent a new mainstream who are multi-faceted, complex and evolving. This group, which Y&R calls “Generation World,” is found in all three countries surveyed (China, Brazil and the USA) and is characterized by being more digitally savvy than other respondents. “People are more complicated today than in past generations,” says Y&R’s Sable. “They defy traditional stereotypes within their own local cultures. You can’t adequately describe these people by placing them into traditional market segments, age or demographic groups. That’s why we call them Generation World.” Unfortunately, they don’t feel that marketers “get” them. Only 29 percent of survey respondents globally “approve of the ways marketers and advertisers portray people like me.” Just 11 percent in the USA feel that way. Read more Close “Secrets & Lies” Study from Y&R Reveals the Hidden Side of Global Consumers September 19, 2013 - Are consumers hiding their most important desires and motivations from marketers – and maybe even from themselves? That’s the key question explored in “Secrets & Lies,” a new global research study from Young & Rubicam. The study ‑ conducted in USA, Brazil and China ‑ finds that many consumers hold views that are the opposite of what they tell us. It also identifies a new consumer mainstream who are comfortable with their own contradictory attitudes. A Deeper Way of Understanding People The study is unusual in its melding of two research approaches: traditional survey research, which reveals what people think consciously, and indirect questioning, using an approach called Implicit Association (detailed methodology below) that reveals unconscious motivations – the deep drives that operate outside of our conscious awareness. Following are a few noteworthy findings from Y&R’s research. The Secret World Consumers hide their motivations. For example, globally, consumers claim that achieving “meaning in life” is their most important value (#1 global ranking consciously) but unconsciously “sexual fulfillment” ranks #1. Consumers’ deep inner motivations are often the opposite of what they tell us. For example: In the USA — “helpfulness” ranks as the #1 value consciously, but is at the bottom of the heap (#16) unconsciously. In fact, American’s top conscious values (helpfulness, choosing your own path, meaning if life) are reminiscent of Oprah, while our top unconscious values (maintaining security, sexual fulfillment, respect for tradition) seem more reminiscent of Tony Soprano. “What people tell us and what they really feel are often two very different things,” says David Sable, Y&R Global CEO. “Marketers have known that instinctively — and it explains why some campaigns that seemed so on the mark felt flat in the marketplace. Our research gives us the ability to dig deeper and get a fuller, truer picture” Consumers have secret brand crushes and silent brand grudges. Consumers actually like ‘popular’ brands like Google and Microsoft a lot less than they say. And they like less popular brands Exxon and the National Inquirer a lot more than they say. As the rankings below indicate, many brands that are well liked consciously fall considerably in the rankings unconsciously. For example, Google is ranked #2 consciously, but #13 of 14 brands unconsciously. “This research tells us that that many people have contradictory attitudes,” says Chip Walker, the Y&R Executive Vice President who directed the study. “The inner life of the global consumer seems to run on conflict. The good news is that a great many consumers are increasingly comfortable living with this complexity.” A New Mainstream: Meet “Generation World” Some consumers find this state of inner conflict stressful and overwhelming. But the Y&R study shows that a large and growing group, which they call “Generation World,” takes these contradictions in stride. This is reflected in the top five conscious attitudes revealed in the research – each with over 50% of the global total agreeing. These attitudes all reflect a comfort level with a fluid, evolving, multi-faceted identity. Respondents who agree most strongly with these attitudes – 42% of the global sample – represent a new mainstream who are multi-faceted, complex and evolving. This group, which Y&R calls “Generation World,” is found in all three countries surveyed (China, Brazil and the USA) and is characterized by being more digitally savvy than other respondents. “People are more complicated today than in past generations,” says Y&R’s Sable. “They defy traditional stereotypes within their own local cultures. You can’t adequately describe these people by placing them into traditional market segments, age or demographic groups. That’s why we call them Generation World.” Unfortunately, they don’t feel that marketers “get” them. Only 29 percent of survey respondents globally “approve of the ways marketers and advertisers portray people like me.” Just 11 percent in the USA feel that way. Printer Friendly Download PDF VML Qais Indonesia appoints Piotr Jakubowski as Head of Digital August 28, 2013 - Digitally-led marketing agency VML Qais Indonesia is taking the next step in its regional growth strategy with the appointment of Piotr Jakubowski as Head of Digital. Jakubowski has extensive experience helping clients navigate and leverage the fast-paced digital environment, as well as helping clients find new and innovative ways to utilize web, mobile and social media in their marketing strategies. Born and raised in Jakarta Indonesia, Jakubowski has also lived and worked in the US and Japan. He is fluent in Bahasa Indonesia, English and Polish and has studied Japanese and German. He has worked with clients in the Futures & Options, FMCG, Banking, Travel, Tobacco and Technology sectors, at agencies including Leo Burnett Worldwide, Saatchi & Saatchi, and the Dean Media Group. Jakubowski joins from Leo Burnett Indonesia where he was the agency’s Digital Strategist, leading digital strategy across both multi-national and local brands as well as new business initiatives. He has managed teams of social media specialists and community managers, and his research into the digital landscape in Indonesia and South East Asia is continually work in progress. When he's not plugged-in and online, Piotr can be found shooting and editing his photography (http://www.piotrj.com), playing football (the European kind) and travelling the globe. “Indonesia is a strategic growth market for VML globally,” said Keith Timimi, Chairman of VML Qais. “Working closely with the Y&R Group in Indonesia, we have built a fabulous business in a very short period of time. Our roster of clients is really second to none, and includes Danone Mizone, 3M and Combiphar. While we have a great execution team on the ground, it was vital to get the right kind of leader in place. We have high hopes for him and the entire team.” “It is a dream come true for me to be entrusted with leading this new, rapidly growing and prestigious office,” said Piotr. “I was looking for a big challenge at this stage in my career. Let’s just say I have found it!” Added John Domas, CEO Y&R Group Indonesia, ““Piotr is a key hire for us, not just in terms of tapping Indonesia’s enormous digital potential, but also as Y&R Group’s offering continues to flourish. Having already notched up great new business wins, we look forward to continued success for VML Qais plus Y&R Advertising and The Campaign Palace.” The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active city both on Facebook and Twitter. Some 55 million of its 242 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5% of GDP by 2016. Read more Close VML Qais Indonesia appoints Piotr Jakubowski as Head of Digital August 28, 2013 - Digitally-led marketing agency VML Qais Indonesia is taking the next step in its regional growth strategy with the appointment of Piotr Jakubowski as Head of Digital. Jakubowski has extensive experience helping clients navigate and leverage the fast-paced digital environment, as well as helping clients find new and innovative ways to utilize web, mobile and social media in their marketing strategies. Born and raised in Jakarta Indonesia, Jakubowski has also lived and worked in the US and Japan. He is fluent in Bahasa Indonesia, English and Polish and has studied Japanese and German. He has worked with clients in the Futures & Options, FMCG, Banking, Travel, Tobacco and Technology sectors, at agencies including Leo Burnett Worldwide, Saatchi & Saatchi, and the Dean Media Group. Jakubowski joins from Leo Burnett Indonesia where he was the agency’s Digital Strategist, leading digital strategy across both multi-national and local brands as well as new business initiatives. He has managed teams of social media specialists and community managers, and his research into the digital landscape in Indonesia and South East Asia is continually work in progress. When he's not plugged-in and online, Piotr can be found shooting and editing his photography (http://www.piotrj.com), playing football (the European kind) and travelling the globe. “Indonesia is a strategic growth market for VML globally,” said Keith Timimi, Chairman of VML Qais. “Working closely with the Y&R Group in Indonesia, we have built a fabulous business in a very short period of time. Our roster of clients is really second to none, and includes Danone Mizone, 3M and Combiphar. While we have a great execution team on the ground, it was vital to get the right kind of leader in place. We have high hopes for him and the entire team.” “It is a dream come true for me to be entrusted with leading this new, rapidly growing and prestigious office,” said Piotr. “I was looking for a big challenge at this stage in my career. Let’s just say I have found it!” Added John Domas, CEO Y&R Group Indonesia, ““Piotr is a key hire for us, not just in terms of tapping Indonesia’s enormous digital potential, but also as Y&R Group’s offering continues to flourish. Having already notched up great new business wins, we look forward to continued success for VML Qais plus Y&R Advertising and The Campaign Palace.” The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active city both on Facebook and Twitter. Some 55 million of its 242 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5% of GDP by 2016. VML, Indonesia, Qais, Digital, people Printer Friendly Download PDF Gunn Report topper Alex Lim joins Y&R Singapore August 22, 2013 - Y&R Singapore has announced the appointment of Alex Lim as Creative Director, reporting to Chief Creative Officer Farrokh Madon. Lim is amongst the advertising elite whose work has topped the global Gunn Report. Lim’s work has also been ranked number 6 in the Gunn Report, following extensive awards success at Cannes Lions, D&AD, Spikes, New York Festivals and One Show. A renowned creative director with 14 years’ experience in advertising and 4 in design, Lim has worked at several top agencies including BBDO, Publicis, Leo Burnett and BBH. He was ranked among Asia’s Top 10 Creatives by Media magazine (now Campaign Asia Pacific) and, in 2003, he was voted one of the 20 Hottest Creatives in the Region by Campaign Brief Asia. Having started out honing his skills as a graphic designer, he joined Wunderman Singapore as Art Director, going on to snag Best New Art Director two years later. In 2006, he then took on the role of Head of Art at BBDO, and went on to maintain his rank as Asia’s Top 10 Creatives by Media. Having won over 100 major awards including The D&AD, One Show, Clio, Cannes, Art Director's Club, New York Festivals, Media Spikes, London International and ADFEST, Lim is grateful to have judged at Cannes Lions, New York Festivals, AdFest (Thailand), AdStars(Korea), Singapore CCA, HP Scitex Awards, Ink Awards (SPH), Hall of Fame Awards, Effie Awards, Araw Awards (Philippines) and recently The D&AD. Lim was most recently Group Creative Director at EnergyBBDO, as the creative lead for SC Johnson & Son (pest control ) operating from the Asia hub in Shanghai. There, he oversaw the biggest launch of the year for Raid across 50+ markets globally, as well as working on other major clients including 7-Up, Mountain Dew and Fonterra’s Anchor Milk. Commenting on the appointment, Farrokh Madon said: "Alex is an extremely talented and passionate creative person. I have worked with him before and respect his abilities greatly. Y&R will surely gain from his energy and hunger to produce great creative work." Lim has worked on numerous other key brands including L’Oreal’s Garnier Men, Burger King, F&N, P&G(Oral B, Vicks), Hewlett Packard, PaperStory, P&G(SK-II), Mondial Rare, Jewels; Pizza Hut, KFC, P&G(Gillette), Simple, Mercedes, Fedex, Tiger Beer, Johnnie Walker, Levis, Citibank, Caltex, United Overseas Bank and OUB. Read more Close Gunn Report topper Alex Lim joins Y&R Singapore August 22, 2013 - Y&R Singapore has announced the appointment of Alex Lim as Creative Director, reporting to Chief Creative Officer Farrokh Madon. Lim is amongst the advertising elite whose work has topped the global Gunn Report. Lim’s work has also been ranked number 6 in the Gunn Report, following extensive awards success at Cannes Lions, D&AD, Spikes, New York Festivals and One Show. A renowned creative director with 14 years’ experience in advertising and 4 in design, Lim has worked at several top agencies including BBDO, Publicis, Leo Burnett and BBH. He was ranked among Asia’s Top 10 Creatives by Media magazine (now Campaign Asia Pacific) and, in 2003, he was voted one of the 20 Hottest Creatives in the Region by Campaign Brief Asia. Having started out honing his skills as a graphic designer, he joined Wunderman Singapore as Art Director, going on to snag Best New Art Director two years later. In 2006, he then took on the role of Head of Art at BBDO, and went on to maintain his rank as Asia’s Top 10 Creatives by Media. Having won over 100 major awards including The D&AD, One Show, Clio, Cannes, Art Director's Club, New York Festivals, Media Spikes, London International and ADFEST, Lim is grateful to have judged at Cannes Lions, New York Festivals, AdFest (Thailand), AdStars(Korea), Singapore CCA, HP Scitex Awards, Ink Awards (SPH), Hall of Fame Awards, Effie Awards, Araw Awards (Philippines) and recently The D&AD. Lim was most recently Group Creative Director at EnergyBBDO, as the creative lead for SC Johnson & Son (pest control ) operating from the Asia hub in Shanghai. There, he oversaw the biggest launch of the year for Raid across 50+ markets globally, as well as working on other major clients including 7-Up, Mountain Dew and Fonterra’s Anchor Milk. Commenting on the appointment, Farrokh Madon said: "Alex is an extremely talented and passionate creative person. I have worked with him before and respect his abilities greatly. Y&R will surely gain from his energy and hunger to produce great creative work." Lim has worked on numerous other key brands including L’Oreal’s Garnier Men, Burger King, F&N, P&G(Oral B, Vicks), Hewlett Packard, PaperStory, P&G(SK-II), Mondial Rare, Jewels; Pizza Hut, KFC, P&G(Gillette), Simple, Mercedes, Fedex, Tiger Beer, Johnnie Walker, Levis, Citibank, Caltex, United Overseas Bank and OUB. Singapore, madon, alex lim Printer Friendly Download PDF Y&R Singapore launches M1's new brand campaign ‘M1. For Every One.’ August 20, 2013 - Y&R Singapore has launched a fully-integrated M1 brand campaign showcasing M1’s dedication to their customers. In 2012, M1’s brand campaign focused on "A better experience with M1," communicating the better and more fulfilling experience customers enjoy with M1. As a service provider, M1 understands that everyone is unique and has different preferences, needs and wants. So this year, M1 goes beyond telling people that not only is the experience better at M1, but that it is always constantly evolving to meet the individual’s needs. The new "M1. For Every One." brand campaign launched above-the-line with TV, Print and OOH voicing customers’ needs and addressing how M1 gives them what they want. The campaign also uses Facebook and Instagram, to get people engaged to tell M1 what they enjoy on services such as 4G and Fibre Broadband. Consumers can submit videos telling M1 what they enjoy, and upload them to the Facebook App or with a simple hashtag on Instagram, #m1foreveryone. “Our customers are at the heart of everything we do,” said P. Subramaniam, Chief Marketing Officer for M1. “This year’s brand campaign further emphasises M1’s commitment to be not just a service provider, but a company that delivers solutions that truly meet our customers’ needs.” "To demonstrate the saliency of the campaign proposition, this campaign will provide a platform for our customers to tell us which M1 products/services matter to them in a fun and rewarding manner. It is the best way to show that M1 has always listened to their customers to give them the best telcom experience they want." added Melvin Kuek, Managing Director for Y&R Singapore. Read more Close Y&R Singapore launches M1's new brand campaign ‘M1. For Every One.’ August 20, 2013 - Y&R Singapore has launched a fully-integrated M1 brand campaign showcasing M1’s dedication to their customers. In 2012, M1’s brand campaign focused on "A better experience with M1," communicating the better and more fulfilling experience customers enjoy with M1. As a service provider, M1 understands that everyone is unique and has different preferences, needs and wants. So this year, M1 goes beyond telling people that not only is the experience better at M1, but that it is always constantly evolving to meet the individual’s needs. The new "M1. For Every One." brand campaign launched above-the-line with TV, Print and OOH voicing customers’ needs and addressing how M1 gives them what they want. The campaign also uses Facebook and Instagram, to get people engaged to tell M1 what they enjoy on services such as 4G and Fibre Broadband. Consumers can submit videos telling M1 what they enjoy, and upload them to the Facebook App or with a simple hashtag on Instagram, #m1foreveryone. “Our customers are at the heart of everything we do,” said P. Subramaniam, Chief Marketing Officer for M1. “This year’s brand campaign further emphasises M1’s commitment to be not just a service provider, but a company that delivers solutions that truly meet our customers’ needs.” "To demonstrate the saliency of the campaign proposition, this campaign will provide a platform for our customers to tell us which M1 products/services matter to them in a fun and rewarding manner. It is the best way to show that M1 has always listened to their customers to give them the best telcom experience they want." added Melvin Kuek, Managing Director for Y&R Singapore. singapire, M1, News, work, Melvin Kuek Printer Friendly Download PDF Y&R SA Top Clients are Top Brands August 16, 2013 - Two of South Africa’s biggest clients, Pick n Pay and Telkom who sit in Y&R South Africa’s stable, received several accolades at the 15th Sunday Times Top Brands 2013 Awards hosted on the 15th August 2013. These awards are a respected endorsement and therefore valued by most top advertisers. The survey monitors consumers’ usage and rating of brands across a number of categories, examining the brand’s standing both in the marketplace and in people’s minds. Chairman of the Brand Council of South Africa, Dr. Sean McCoy was quoted saying that Pick n Pay is an interesting surprise in the retail space and in the overall brand performance this year. The retailer featured in the Top Ten Brands and won first place in the "Convenience and Grocery Stores" category, which is a significant achievement since it last finished first in this category five years ago. Y&R managing partner of Team Pick n Pay, Alan Schreiber commented on this, saying: “Pick n Pay has made Y&R an integral part of the business, and considers Y&R as a true strategic partner. This partnership cultivates a trustworthy environment for the client to share their real challenges. With these regular insights, we’re able to create work that’s well informed and well derived and, therefore, effective. We’re so proud to be Pick n Pay’s partner and especially proud to have been part of their team as they regained number one status in this category." Pick n Pay Smart Shopper took first place in the "Loyalty Programme" category, which Schreiber is elated about saying: “Y&R and Pick n Pay worked together on launching this game-changing project in 2011. It was the first loyalty programme across an entire basket in South Africa. Y&R collaborated with a few other agencies to produce a powerful and all-encompassing campaign that created the millions of smart shoppers. We look forward to continuing to help our client build a loyalty programme that adds more value to consumers when they’re spending their money with Pick n Pay." Furthermore, Pick n Pay was also considered in the "Brands/companies that do the most to look after SA’s environment and natural resources", earning itself a third place Grand Prix. Africa's largest integrated communications company, Telkom was named the third most desired company to work for and received a Grand Prix. What’s more, Telkom ranked in the best performing brands in the business category, taking third place under the "Telecoms Service Providers." This result shows a great improvement from sixth place last year. Wayne Zwiers, Y&R Managing Partner of Team Telkom expressed his joy around the brand’s success, saying" “Telkom is entering a new space in the market with its strategic changes in order to best serve its customers. We at Y&R are excited to be a key player in the transformation of a brand with such a strong South African heritage." Read more Close Y&R SA Top Clients are Top Brands August 16, 2013 - Two of South Africa’s biggest clients, Pick n Pay and Telkom who sit in Y&R South Africa’s stable, received several accolades at the 15th Sunday Times Top Brands 2013 Awards hosted on the 15th August 2013. These awards are a respected endorsement and therefore valued by most top advertisers. The survey monitors consumers’ usage and rating of brands across a number of categories, examining the brand’s standing both in the marketplace and in people’s minds. Chairman of the Brand Council of South Africa, Dr. Sean McCoy was quoted saying that Pick n Pay is an interesting surprise in the retail space and in the overall brand performance this year. The retailer featured in the Top Ten Brands and won first place in the "Convenience and Grocery Stores" category, which is a significant achievement since it last finished first in this category five years ago. Y&R managing partner of Team Pick n Pay, Alan Schreiber commented on this, saying: “Pick n Pay has made Y&R an integral part of the business, and considers Y&R as a true strategic partner. This partnership cultivates a trustworthy environment for the client to share their real challenges. With these regular insights, we’re able to create work that’s well informed and well derived and, therefore, effective. We’re so proud to be Pick n Pay’s partner and especially proud to have been part of their team as they regained number one status in this category." Pick n Pay Smart Shopper took first place in the "Loyalty Programme" category, which Schreiber is elated about saying: “Y&R and Pick n Pay worked together on launching this game-changing project in 2011. It was the first loyalty programme across an entire basket in South Africa. Y&R collaborated with a few other agencies to produce a powerful and all-encompassing campaign that created the millions of smart shoppers. We look forward to continuing to help our client build a loyalty programme that adds more value to consumers when they’re spending their money with Pick n Pay." Furthermore, Pick n Pay was also considered in the "Brands/companies that do the most to look after SA’s environment and natural resources", earning itself a third place Grand Prix. Africa's largest integrated communications company, Telkom was named the third most desired company to work for and received a Grand Prix. What’s more, Telkom ranked in the best performing brands in the business category, taking third place under the "Telecoms Service Providers." This result shows a great improvement from sixth place last year. Wayne Zwiers, Y&R Managing Partner of Team Telkom expressed his joy around the brand’s success, saying" “Telkom is entering a new space in the market with its strategic changes in order to best serve its customers. We at Y&R are excited to be a key player in the transformation of a brand with such a strong South African heritage." Y&R South Africa, Telkom, pick n play Printer Friendly Download PDF Y&R Vietnam and VML Qais appointed digital AOR for Rémy Martin August 16, 2013 - Y&R Vietnam in partnership with Y&R Group’s digital agency VML Qais Singapore has been appointed as Rémy Martin Vietnam's digital agency of record. Projects include master brand website http://www.tinhthannhanma.com (Centaur Spirit) as well as the activation site for Rémy Martin's sponsorship of the Cannes Film Festival. Rémy Cointreau Marketing Manager Indochina Timen Swijtink said, "Y&R and VML Qais showed an in-depth understanding of our market and category as well as wonderful creative prowess that can be hard to find in Vietnam's chaotic digital environment." Y&R Vietnam CEO Matthew Collier said "Rémy Martin's desire to increase their presence across the digital landscape drove their search to find the best partner in market. It is an honour to be appointed by such a prestigious brand and, in conjunction with VML Qais Singapore, we're looking forward to building the brand’s footprint over the months and years to come." Added Tripti Lochan, CEO of VML Qais, “Partnering with Y&R Vietnam from our regional hub in Singapore has been a rewarding experience, both in terms of being named digital AOR, and having seen the exciting potential for digitally-led marketing in Vietnam.” Some facts & figures about Vietnam Vietnam’s population currently exceeds 91.5 million; 31% urban dwellers and 69% rural. Over 50 million people are under the age of 30. Internet penetration is at 34%, and 66% of Internet users go online every day 32% of people’s media consumption is online; only 0.9% of ad budgets is online Mobile penetration stands at 139%; 62% of Internet users go online via mobile device Vietnam is Facebook’s fastest growing country in the world (up 36% in just 6 months) Read more Close Y&R Vietnam and VML Qais appointed digital AOR for Rémy Martin August 16, 2013 - Y&R Vietnam in partnership with Y&R Group’s digital agency VML Qais Singapore has been appointed as Rémy Martin Vietnam's digital agency of record. Projects include master brand website http://www.tinhthannhanma.com (Centaur Spirit) as well as the activation site for Rémy Martin's sponsorship of the Cannes Film Festival. Rémy Cointreau Marketing Manager Indochina Timen Swijtink said, "Y&R and VML Qais showed an in-depth understanding of our market and category as well as wonderful creative prowess that can be hard to find in Vietnam's chaotic digital environment." Y&R Vietnam CEO Matthew Collier said "Rémy Martin's desire to increase their presence across the digital landscape drove their search to find the best partner in market. It is an honour to be appointed by such a prestigious brand and, in conjunction with VML Qais Singapore, we're looking forward to building the brand’s footprint over the months and years to come." Added Tripti Lochan, CEO of VML Qais, “Partnering with Y&R Vietnam from our regional hub in Singapore has been a rewarding experience, both in terms of being named digital AOR, and having seen the exciting potential for digitally-led marketing in Vietnam.” Some facts & figures about Vietnam Vietnam’s population currently exceeds 91.5 million; 31% urban dwellers and 69% rural. Over 50 million people are under the age of 30. Internet penetration is at 34%, and 66% of Internet users go online every day 32% of people’s media consumption is online; only 0.9% of ad budgets is online Mobile penetration stands at 139%; 62% of Internet users go online via mobile device Vietnam is Facebook’s fastest growing country in the world (up 36% in just 6 months) y&r vietnam, VML, Qais, matthew collier, Remy Martin, tripti lochan Printer Friendly Download PDF Special Olympics Appoints Y&R as its First Global Agency of Record August 8, 2013 - Tim Shriver, Chairman and Chief Executive Officer of Special Olympics, and David Sable, Global Chief Executive Officer of Y&R, announced today that Y&R has been named as the first-ever global AOR for the Special Olympics marketing efforts. The account will be led out of Y&R’s New York office, working with the agency’s global network in markets where Special Olympics operate. A new global, integrated campaign, scheduled to launch early next year, will include TV, print, digital, social media, youth activation and leadership, fundraising efforts and large global events. Special Olympics addresses inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities to lead productive, healthier lives, leading to a more welcoming and inclusive society every day around the world. This non-profit movement has evolved and grown at a very rapid pace, especially over the past 13 years. During this time period, Special Olympics quadrupled the number of participating athletes to over 4.2 million representing 170 countries. In addition, they have added health, education and community building to the work that they do. One major pillar of this effort is a social inclusion program called Special Olympics Unified Sports® which unites people with and without intellectual disabilities on the same playing field as teammates. “The evolution and progress of our Movement have benefited by the alignment of our brand around the world. We have common language, an enhanced visual identity, a strong brand architecture and a deeply profound experience that is truly transformative. We are ready for the world to engage with our brand, especially as we move towards the Special Olympics World Summer Games that will take place in Los Angeles July 25 – August 2, 2015. Most importantly, we are now poised to mobilize today’s youth to break down even more barriers, enabling people of all ages in communities around the world to live, speak and play in a unified manner, ” Mr. Shriver said. “Y&R has already brought us an incredible idea big enough to work across all of our programs. It is an idea that is relevant to and will resonate in virtually all the 170 countries in which we operate. It is a galvanizing idea that we believe will accelerate and intensify the progress and impact of Special Olympics and create positive momentum that will continue well beyond our upcoming 2015 World Games. We are privileged to have Y&R help us take Special Olympics into a new era of making communities and societies everywhere more accepting and tolerant for all by focusing on people with Intellectual Disabilities." “Special Olympics brings out the best in everyone, and our team — all our employees, all around the world – feel the importance and the excitement of their mission. Their tremendous growth around the world reflects not only their passion and commitment to a better world, but their ability to change hearts, minds and behavior. We look forward to helping them achieve their objectives well into the future,” said David Sable. Read more Close Special Olympics Appoints Y&R as its First Global Agency of Record August 8, 2013 - Tim Shriver, Chairman and Chief Executive Officer of Special Olympics, and David Sable, Global Chief Executive Officer of Y&R, announced today that Y&R has been named as the first-ever global AOR for the Special Olympics marketing efforts. The account will be led out of Y&R’s New York office, working with the agency’s global network in markets where Special Olympics operate. A new global, integrated campaign, scheduled to launch early next year, will include TV, print, digital, social media, youth activation and leadership, fundraising efforts and large global events. Special Olympics addresses inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities to lead productive, healthier lives, leading to a more welcoming and inclusive society every day around the world. This non-profit movement has evolved and grown at a very rapid pace, especially over the past 13 years. During this time period, Special Olympics quadrupled the number of participating athletes to over 4.2 million representing 170 countries. In addition, they have added health, education and community building to the work that they do. One major pillar of this effort is a social inclusion program called Special Olympics Unified Sports® which unites people with and without intellectual disabilities on the same playing field as teammates. “The evolution and progress of our Movement have benefited by the alignment of our brand around the world. We have common language, an enhanced visual identity, a strong brand architecture and a deeply profound experience that is truly transformative. We are ready for the world to engage with our brand, especially as we move towards the Special Olympics World Summer Games that will take place in Los Angeles July 25 – August 2, 2015. Most importantly, we are now poised to mobilize today’s youth to break down even more barriers, enabling people of all ages in communities around the world to live, speak and play in a unified manner, ” Mr. Shriver said. “Y&R has already brought us an incredible idea big enough to work across all of our programs. It is an idea that is relevant to and will resonate in virtually all the 170 countries in which we operate. It is a galvanizing idea that we believe will accelerate and intensify the progress and impact of Special Olympics and create positive momentum that will continue well beyond our upcoming 2015 World Games. We are privileged to have Y&R help us take Special Olympics into a new era of making communities and societies everywhere more accepting and tolerant for all by focusing on people with Intellectual Disabilities." “Special Olympics brings out the best in everyone, and our team — all our employees, all around the world – feel the importance and the excitement of their mission. Their tremendous growth around the world reflects not only their passion and commitment to a better world, but their ability to change hearts, minds and behavior. We look forward to helping them achieve their objectives well into the future,” said David Sable. David Sable, special olympics, News Printer Friendly Download PDF Y&R’S SicolaMartin Becomes Y&R Austin Agency Becomes Full Member of Y&R North America Network July 31, 2013 - Matt Anthony, President and CEO of Y&R North America, announced today that SicolaMartin, a subsidiary of Y&R since 2001, is being rebranded as Y&R Austin, becoming the fifth market in Y&R’s North America network. The agency, which was founded 28 years ago, has built its reputation on its expertise in technology and business-to-business advertising, and already shares clients with Y&R, including Dell and SanDisk. For seven consecutive years, Texas Monthly named it a Best Company to Work for in Texas. “We are excited to make this formal integration of the Austin agency to our North America network,” said Matt Anthony. “The truth is we have worked alongside SicolaMartin as partners within Y&R for many years. While the transition will be seamless and easy, its impact will be powerful. Y&R Austin has a great offering, fully integrated capabilities, and a strong culture. Their clients will benefit from access to our talent and resources. But it is also clear that Y&R clients in other markets will benefit from their expertise and experience.” “This is an important — and moving — day for us, said Cherie Cox, CEO of SicolaMartin and now Y&R Austin. “We become Y&R Austin with great respect for what we’ve accomplished here and with equal excitement about joining the larger network. Everyone is made better by the change, and this is the right moment to do it. The Southwest is a dynamic market and we believe our deep roots here and the full support of the Y&R network position us for great growth,” she added. Cherie Cox, who continues to lead the office, began at SicolaMartin more than 20 years ago. She has held senior client roles at the agency for many years and stepped up to the CEO role in 2011. Her in-depth technology and channel marketing experience helped drive SicolaMartin’s reputation as an agency that creates compelling global work for complex businesses in the technology and healthcare sectors. She will now report to Matt Anthony. Read more Close Y&R’S SicolaMartin Becomes Y&R Austin July 31, 2013 - Matt Anthony, President and CEO of Y&R North America, announced today that SicolaMartin, a subsidiary of Y&R since 2001, is being rebranded as Y&R Austin, becoming the fifth market in Y&R’s North America network. The agency, which was founded 28 years ago, has built its reputation on its expertise in technology and business-to-business advertising, and already shares clients with Y&R, including Dell and SanDisk. For seven consecutive years, Texas Monthly named it a Best Company to Work for in Texas. “We are excited to make this formal integration of the Austin agency to our North America network,” said Matt Anthony. “The truth is we have worked alongside SicolaMartin as partners within Y&R for many years. While the transition will be seamless and easy, its impact will be powerful. Y&R Austin has a great offering, fully integrated capabilities, and a strong culture. Their clients will benefit from access to our talent and resources. But it is also clear that Y&R clients in other markets will benefit from their expertise and experience.” “This is an important — and moving — day for us, said Cherie Cox, CEO of SicolaMartin and now Y&R Austin. “We become Y&R Austin with great respect for what we’ve accomplished here and with equal excitement about joining the larger network. Everyone is made better by the change, and this is the right moment to do it. The Southwest is a dynamic market and we believe our deep roots here and the full support of the Y&R network position us for great growth,” she added. Cherie Cox, who continues to lead the office, began at SicolaMartin more than 20 years ago. She has held senior client roles at the agency for many years and stepped up to the CEO role in 2011. Her in-depth technology and channel marketing experience helped drive SicolaMartin’s reputation as an agency that creates compelling global work for complex businesses in the technology and healthcare sectors. She will now report to Matt Anthony. Matt Anthony, SicolaMartin, cherie cox, technology Printer Friendly Download PDF Y&R Promotes Yossi Schwartz to Chairman of Y&R Africa July 25, 2013 - David Sable, Global CEO of Y&R, announced today that he has named Yossi Schwartz to the post of Chairman of Y&R Africa. Schwartz currently serves as Chairman of Y&R South Africa, and will continue in that role, as well. The new appointment signals Y&R’s intent to expand the Y&R network across the continent, which currently has 11 offices. This announcement comes on the heels of the launch of NATIVE VML agency in South Africa, which creates a strong digital platform for Y&R. “Yossi Schwartz is exactly the right person to lead this charge,” said David Sable. “He has deep insight into the region, great leadership skills and a deep passion for the agency and for Africa. “With the establishment of NATIVE VML, we have a strong digital backbone that must be at the heart of any communications program in Africa, along with the strategic and creative resources of Y&R," Sable said. "Together, these companies form an unrivalled offering for clients both here and around the world. For a continent with 600 million mobile users, we have extraordinary capabilities to help advertisers reach their customers effectively.” Yossi Schwartz stated: “I fell in love with Africa 20 years ago when I first came here. It is an extraordinary, diverse continent with enormous potential for growth. We have deep roots in Africa — nearly 50 years in South Africa and close to 40 in Zambia and Kenya. Now is the moment to expand, to leverage the unique offering that Y&R brings with NATIVE VML across the continent. We are committed to having 20 agencies by 2015, serviced by three centers of excellence in South Africa, Kenya and Nigeria. This is truly a historic undertaking and we are tremendously excited.” Schwartz moved to South Africa from his native Israel, where he had been the Head of Strategy at BBDO. He formed an independent agency, which was acquired by Y&R in 2001. Today, Y&R South Africa is the 4th largest agency group in the country and a creative leader. Read more Close Y&R Promotes Yossi Schwartz to Chairman of Y&R Africa July 25, 2013 - David Sable, Global CEO of Y&R, announced today that he has named Yossi Schwartz to the post of Chairman of Y&R Africa. Schwartz currently serves as Chairman of Y&R South Africa, and will continue in that role, as well. The new appointment signals Y&R’s intent to expand the Y&R network across the continent, which currently has 11 offices. This announcement comes on the heels of the launch of NATIVE VML agency in South Africa, which creates a strong digital platform for Y&R. “Yossi Schwartz is exactly the right person to lead this charge,” said David Sable. “He has deep insight into the region, great leadership skills and a deep passion for the agency and for Africa. “With the establishment of NATIVE VML, we have a strong digital backbone that must be at the heart of any communications program in Africa, along with the strategic and creative resources of Y&R," Sable said. "Together, these companies form an unrivalled offering for clients both here and around the world. For a continent with 600 million mobile users, we have extraordinary capabilities to help advertisers reach their customers effectively.” Yossi Schwartz stated: “I fell in love with Africa 20 years ago when I first came here. It is an extraordinary, diverse continent with enormous potential for growth. We have deep roots in Africa — nearly 50 years in South Africa and close to 40 in Zambia and Kenya. Now is the moment to expand, to leverage the unique offering that Y&R brings with NATIVE VML across the continent. We are committed to having 20 agencies by 2015, serviced by three centers of excellence in South Africa, Kenya and Nigeria. This is truly a historic undertaking and we are tremendously excited.” Schwartz moved to South Africa from his native Israel, where he had been the Head of Strategy at BBDO. He formed an independent agency, which was acquired by Y&R in 2001. Today, Y&R South Africa is the 4th largest agency group in the country and a creative leader. Y&R, Africa, South Africa, yossi schwartz, David Sable Printer Friendly Download PDF Y&R, Shazam and UP Announce a Partnership to Lead the Market for Mobile Activation and Adoption of Second Screen July 11, 2013 - Y&R, the iconic global advertising agency that is celebrating its 90th anniversary this year, and Shazam®, the world’s leading media engagement company with more than 350 million users worldwide (100 million in the US), announced a non-exclusive partnership today to help advance the mobile activation of advertising. The partnership will also include UP, a branded content and TV production company that is part of Y&R’s innovation incubator, Spark Plug. The companies will work together on upcoming Y&R client initiatives to deliver mobile activation experiences and solutions that drive consumer interactions with brands on the “second screens” of smartphones and tablets. “Smartphones are increasingly becoming essential to life — a perfect bridge between the digital and physical worlds. We get and give information on our phones. We plan, shop, share, watch, travel, using them. There are huge opportunities to drive greater engagement among consumers with the right content and the right activation. That is why it is key to have great partners, which we have found in Shazam and UP,” said David Sable, Global CEO of Y&R. He added: “Shazam has built a following of more than 350 million users with their amazing recognition technology. UP is redefining television with socially driven platforms. Together we offer creative excellence, access to unique content properties and channels and a level of activation that is enormously and uniquely powerful and accountable,” he added. “We are excited about the possibilities that will come out of our new partnership with Y&R and UP,” said Rich Riley, CEO of Shazam. “Our proprietary technology enables brands to extend their 30-second ad into several minutes of engagement on mobile devices. By working directly with the creative teams, original and innovative campaigns with the reach of television can be combined with the power of second-screen interactivity to create unforgettable experiences. We are breaking new territory here and are collaborating with the right partners.” Earlier this week, Shazam announced that America Movil, the largest telecommunications carrier in the Americas, invested $40 million in Shazam, which will help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products. As part of the relationship announced today, Y&R will work with Shazam’s advertising team to offer the agency’s clients the Shazam for TV platform. The platform uses audio content recognition technology in the Shazam App to quickly determine consumer interest in Shazam-enabled advertisements. This essentially makes TV ads ‘clickable.’ With Shazam and UP resources embedded in Y&R client teams, the intent is to help brands apply this wealth of resources to different campaigns and audio-based creative elements on TV and radio, branded video content and in-store experiences, among others. UP is part of Y&R’s innovation incubator, The Spark Plug, which offers startup companies office space within Y&R in exchange for access to their innovating thinking and products. UP has been a partner to Shazam over the past year, working together to build custom TV-activated experiences for brands during the Olympics, MTV VMAs and Grammys, among others. Terms of the partnership are not being disclosed; however, significant resources will be dedicated by all parties to drive appropriate adoption among the brands served by all of the partners. UP will also make all of their TV content Shazam-ready for brand integrations. Read more Close Y&R, Shazam and UP Announce a Partnership to Lead the Market for Mobile Activation and Adoption of Second Screen July 11, 2013 - Y&R, the iconic global advertising agency that is celebrating its 90th anniversary this year, and Shazam®, the world’s leading media engagement company with more than 350 million users worldwide (100 million in the US), announced a non-exclusive partnership today to help advance the mobile activation of advertising. The partnership will also include UP, a branded content and TV production company that is part of Y&R’s innovation incubator, Spark Plug. The companies will work together on upcoming Y&R client initiatives to deliver mobile activation experiences and solutions that drive consumer interactions with brands on the “second screens” of smartphones and tablets. “Smartphones are increasingly becoming essential to life — a perfect bridge between the digital and physical worlds. We get and give information on our phones. We plan, shop, share, watch, travel, using them. There are huge opportunities to drive greater engagement among consumers with the right content and the right activation. That is why it is key to have great partners, which we have found in Shazam and UP,” said David Sable, Global CEO of Y&R. He added: “Shazam has built a following of more than 350 million users with their amazing recognition technology. UP is redefining television with socially driven platforms. Together we offer creative excellence, access to unique content properties and channels and a level of activation that is enormously and uniquely powerful and accountable,” he added. “We are excited about the possibilities that will come out of our new partnership with Y&R and UP,” said Rich Riley, CEO of Shazam. “Our proprietary technology enables brands to extend their 30-second ad into several minutes of engagement on mobile devices. By working directly with the creative teams, original and innovative campaigns with the reach of television can be combined with the power of second-screen interactivity to create unforgettable experiences. We are breaking new territory here and are collaborating with the right partners.” Earlier this week, Shazam announced that America Movil, the largest telecommunications carrier in the Americas, invested $40 million in Shazam, which will help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products. As part of the relationship announced today, Y&R will work with Shazam’s advertising team to offer the agency’s clients the Shazam for TV platform. The platform uses audio content recognition technology in the Shazam App to quickly determine consumer interest in Shazam-enabled advertisements. This essentially makes TV ads ‘clickable.’ With Shazam and UP resources embedded in Y&R client teams, the intent is to help brands apply this wealth of resources to different campaigns and audio-based creative elements on TV and radio, branded video content and in-store experiences, among others. UP is part of Y&R’s innovation incubator, The Spark Plug, which offers startup companies office space within Y&R in exchange for access to their innovating thinking and products. UP has been a partner to Shazam over the past year, working together to build custom TV-activated experiences for brands during the Olympics, MTV VMAs and Grammys, among others. Terms of the partnership are not being disclosed; however, significant resources will be dedicated by all parties to drive appropriate adoption among the brands served by all of the partners. UP will also make all of their TV content Shazam-ready for brand integrations. Y&R, young & rubicam, David Sable, shazam, up, mobile, News Printer Friendly Download PDF Maxim Khabour is Appointed Managing Director of Y&R Moscow July 11, 2013 - Y&R announced today that Maxim Khabour has been appointed to the new post of Managing Director of Y&R Moscow. His main focus will be to further the agency’s development through new business and new services to our Clients (marketing consulting, shopper marketing, digital). He will work in partnership with Irina Volkhonskaya, the agency’s Managing Director, and will report to Yuri Pashin, President of Young & Rubicam Brands Russia and CIS. Changes in the management structure are due to the agency’s expansion and growth. The appointment is effective July 1st, 2013. Y&R opened its office in Russia in 1989, and its President Yuri Pashin has been part of the agency’s leadership since its opening year. Maxim Khabour was born in 1975 in Kharkov, USSR. He graduated from The Military Institute of Foreign Languages in 1997. In 2001-2002 he received second higher education at Plekhanov State Academy of Economics, majoring in marketing. Maxim started his advertising career at Y&R back in 1997 as Account executive, being appointed Account Director in 2002. His ability to actively pursue new business led him to New Business Director’s position at Y&R in 2003-2006. In 2006 Maxim made a decision to work on the Client’s side and joined TNK-BP as Senior Manager, Marketing Communications. In 2009 WPP group opened the doors for Maxim as Managing Director of Added Value Russia, an umbrella company of Y&R in the Russian marketplace. Up to date Maxim and his colleagues implemented over 70 various marketing projects including all kinds of marketing research, brand & communication strategy, etc. His involvement in Y&R business, especially in new business pitches, is tremendous. Petr Havlicek, CEO Y&R Central & Eastern Europe; Chairman & CEO Y&R Prague said : “Russia is a CEE market with great opportunities and high potential – we need best people on the marketplace not to miss any of these. Maxim is the right one to pursue our ambitious goals.” Yuri Pashin, President of Young & Rubicam Brands Russia and CIS said: “We are happy to keep and grow the best people. We hope that Maxim’s new appointment will take Y&R Russia to the next level of evolution and help get us most prominent names on the Client portfolio.” Read more Close Maxim Khabour is Appointed Managing Director of Y&R Moscow July 11, 2013 - Y&R announced today that Maxim Khabour has been appointed to the new post of Managing Director of Y&R Moscow. His main focus will be to further the agency’s development through new business and new services to our Clients (marketing consulting, shopper marketing, digital). He will work in partnership with Irina Volkhonskaya, the agency’s Managing Director, and will report to Yuri Pashin, President of Young & Rubicam Brands Russia and CIS. Changes in the management structure are due to the agency’s expansion and growth. The appointment is effective July 1st, 2013. Y&R opened its office in Russia in 1989, and its President Yuri Pashin has been part of the agency’s leadership since its opening year. Maxim Khabour was born in 1975 in Kharkov, USSR. He graduated from The Military Institute of Foreign Languages in 1997. In 2001-2002 he received second higher education at Plekhanov State Academy of Economics, majoring in marketing. Maxim started his advertising career at Y&R back in 1997 as Account executive, being appointed Account Director in 2002. His ability to actively pursue new business led him to New Business Director’s position at Y&R in 2003-2006. In 2006 Maxim made a decision to work on the Client’s side and joined TNK-BP as Senior Manager, Marketing Communications. In 2009 WPP group opened the doors for Maxim as Managing Director of Added Value Russia, an umbrella company of Y&R in the Russian marketplace. Up to date Maxim and his colleagues implemented over 70 various marketing projects including all kinds of marketing research, brand & communication strategy, etc. His involvement in Y&R business, especially in new business pitches, is tremendous. Petr Havlicek, CEO Y&R Central & Eastern Europe; Chairman & CEO Y&R Prague said : “Russia is a CEE market with great opportunities and high potential – we need best people on the marketplace not to miss any of these. Maxim is the right one to pursue our ambitious goals.” Yuri Pashin, President of Young & Rubicam Brands Russia and CIS said: “We are happy to keep and grow the best people. We hope that Maxim’s new appointment will take Y&R Russia to the next level of evolution and help get us most prominent names on the Client portfolio.” Printer Friendly Download PDF VML Qais Indonesia Appointed to Handle Digital & Social Media Duties for 3M’s Nexcare Brand June 27, 2013 - VML Qais has been appointed digital and social media agency for 3M Indonesia’s Consumer Health Care Division, starting with the online activation for the Nexcare™ brand. The first campaign focuses on the ‘Give’ initiative, an annual blood donation drive sponsored by the Nexcare™ Comfort Bright product range. Organised in association with PMI (Palang Merah Indonesia or Red Cross Indonesia), this year’s ‘Nexcare™ Give Day’ took place in Jakarta on 15 June 2013. VML Qais Indonesia has managed Nexcare’s™ social media properties to drive buzz online around the ‘Give’ initiative, and has built a Facebook application that allows users to pledge support by adding a 'badge' to their profiles, and allows them to share their own blood donation stories. VML Qais has also implemented a paid media strategy and execution to support the online and on-ground initiatives. To date, the campaign has performed exceedingly well, more than doubling the Facebook fan-base with over 75,000 new Likes, plus 250,000 interactions around its content, and attracting over 4,600 new followers on Twitter plus 47,000 engagements around Nexcare™ Give, and driving collection of blood at donation drives. “Engendering a community spirit is an integral part of the ‘Give’ initiative and social media provide the ideal channels to do this, platforms where people can pledge their support for the cause and for each other. VML Qais helped grow ‘Nexcare™ Give’ significantly on social media during the period that we worked together”, said Vera Maringka, Country Business Leader, Consumer & Office Business, 3M Indonesia. The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active Twitter city, Indonesia is Twitter’s fifth largest, and Facebook’s fourth biggest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5% of GDP by 2016. Read more Close VML Qais Indonesia Appointed to Handle Digital & Social Media Duties for 3M’s Nexcare Brand June 27, 2013 - VML Qais has been appointed digital and social media agency for 3M Indonesia’s Consumer Health Care Division, starting with the online activation for the Nexcare™ brand. The first campaign focuses on the ‘Give’ initiative, an annual blood donation drive sponsored by the Nexcare™ Comfort Bright product range. Organised in association with PMI (Palang Merah Indonesia or Red Cross Indonesia), this year’s ‘Nexcare™ Give Day’ took place in Jakarta on 15 June 2013. VML Qais Indonesia has managed Nexcare’s™ social media properties to drive buzz online around the ‘Give’ initiative, and has built a Facebook application that allows users to pledge support by adding a 'badge' to their profiles, and allows them to share their own blood donation stories. VML Qais has also implemented a paid media strategy and execution to support the online and on-ground initiatives. To date, the campaign has performed exceedingly well, more than doubling the Facebook fan-base with over 75,000 new Likes, plus 250,000 interactions around its content, and attracting over 4,600 new followers on Twitter plus 47,000 engagements around Nexcare™ Give, and driving collection of blood at donation drives. “Engendering a community spirit is an integral part of the ‘Give’ initiative and social media provide the ideal channels to do this, platforms where people can pledge their support for the cause and for each other. VML Qais helped grow ‘Nexcare™ Give’ significantly on social media during the period that we worked together”, said Vera Maringka, Country Business Leader, Consumer & Office Business, 3M Indonesia. The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active Twitter city, Indonesia is Twitter’s fifth largest, and Facebook’s fourth biggest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5% of GDP by 2016. vml qais, Singapore, Indonesia, VML, 3m, nexcare Printer Friendly Download PDF VML Expands Global Network to South Africa with Launch of NATIVE VML June 25, 2013 - David Sable, Global CEO of Y&R and Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, announced today the launch of NATIVE VML, subject to regulatory approval. The new entity brings together the two digital brands — one a leading global agency, the other a top South African digital agency. They begin with operations in both Johannesburg and Cape Town. “Our global expansion is following a very simple strategy — taking great care in finding the right partner — strong capabilities, of course, but also the right fit in terms of people and culture. We know NATIVE is an extraordinary match on all counts and a great platform for us as we look to build our brand further in the African market,” said Jon Cook, President & CEO of VML. The launch of NATIVE VML marks a profound step in our history,” said Jason Xenopoulos, CEO of NATIVE. “It will allow us to further drive our growth in South Africa by bringing world-class skills and the power of VML and the whole Y&R Advertising network to the continent.” “This is a marriage of extraordinary capabilities. NATIVE is South Africa’s premiere full-service digital marketing agency and VML is now one of the world’s leading global digital brands, “ said Yossi Schwartz, Group Chairman of Y&R South Africa. “This is a real stake in the ground for leadership in Africa — an unparalleled opportunity to give our clients consistent digital excellence that is seamlessly united with Y&R.” Said David Sable: “This is a great day for VML and the broader Y&R network. We have deep roots in Africa, and I believe some of the world’s best talent. Today takes our business forward by advancing our offering with tremendous specialized capabilities. It is also a signal of our real commitment to growth in Africa. With our strong creative heritage here, a great understanding of consumers and a new model for digital, we are making a huge future commitment to the continent.” NATIVE’s current clients include: Nedbank, GM, Pernod Ricard, Foschini, Standard Bank, RCS, Hollard, JSE (Johannesburg Stock Exchange), Nestlé and L'Oreal. For more information about NATIVE, visit: http://www.native.co.za/home Read more Close VML Expands Global Network to South Africa with Launch of NATIVE VML June 25, 2013 - David Sable, Global CEO of Y&R and Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, announced today the launch of NATIVE VML, subject to regulatory approval. The new entity brings together the two digital brands — one a leading global agency, the other a top South African digital agency. They begin with operations in both Johannesburg and Cape Town. “Our global expansion is following a very simple strategy — taking great care in finding the right partner — strong capabilities, of course, but also the right fit in terms of people and culture. We know NATIVE is an extraordinary match on all counts and a great platform for us as we look to build our brand further in the African market,” said Jon Cook, President & CEO of VML. The launch of NATIVE VML marks a profound step in our history,” said Jason Xenopoulos, CEO of NATIVE. “It will allow us to further drive our growth in South Africa by bringing world-class skills and the power of VML and the whole Y&R Advertising network to the continent.” “This is a marriage of extraordinary capabilities. NATIVE is South Africa’s premiere full-service digital marketing agency and VML is now one of the world’s leading global digital brands, “ said Yossi Schwartz, Group Chairman of Y&R South Africa. “This is a real stake in the ground for leadership in Africa — an unparalleled opportunity to give our clients consistent digital excellence that is seamlessly united with Y&R.” Said David Sable: “This is a great day for VML and the broader Y&R network. We have deep roots in Africa, and I believe some of the world’s best talent. Today takes our business forward by advancing our offering with tremendous specialized capabilities. It is also a signal of our real commitment to growth in Africa. With our strong creative heritage here, a great understanding of consumers and a new model for digital, we are making a huge future commitment to the continent.” NATIVE’s current clients include: Nedbank, GM, Pernod Ricard, Foschini, Standard Bank, RCS, Hollard, JSE (Johannesburg Stock Exchange), Nestlé and L'Oreal. For more information about NATIVE, visit: http://www.native.co.za/home VML, South Africa, David Sable, Jon Cook, native, Cape Town, Johannesburg Printer Friendly Download PDF Y&R New Moments New Ideas Awarded Titanium for "10 Meters Apart" June 22, 2013 - Y&R New Moments New Ideas, announced today that its agency in Macedonia was awarded a Titanium Lion for a government peace initiative, “10 Meters Apart,” promoting understanding between Christians and Muslims in the war-torn nation. Cannes only awards a select number of Titaniums each year for ideas that are truly ground-breaking. “10 Meters Apart” was created by Y&R New Moments New Ideas (Y&R/NMNI), Y&R’s agency in Macedonia. Inspired by a temple in remote village in Macedonia that is used by both Christians and Muslims, Y&R/NMNI convinced official representatives of both religions to do a joint prayer in the same place. It was the first time that these two religions joined together in a public forum and was a remarkable symbolic “détente.” As a result, there is now an initiative in Parliament to recognize a day as a national day of joint prayer. “This is an enormous moment,” said Tony Granger, Global Chief Creative Officer of Y&R. “As creative people, there can be no greater gratification than using our skills to have this kind of transformative effect on the lives of people. Like every piece of great advertising, it starts from a simple truth and persuades with an unexpected, innovative idea. I am so proud of Dushan Drakalski, ECD of Macedonia; Sasho Penev, CEO of the Macedonia, and Zarko and Lazar Sakan, the brothers who lead the NMNI/Y&R Balkan network. This is a triumph they share with the government and people of Macedonia.” Stated Zarko Sakan, “our late father, Dragan Sakan, created this agency in 2001 because he believed that passionate creative people could help reunify the region. As part of the global Y&R network for the past six years, we have continued to build and grow. This award gives me great professional pride, but has even more personal significance to me, as we are helping to bring to life our father’s hope for driving peace in the region.” “This is a wonderful first step,” Lazar Sarkan added. Y&R/NMNI is the most awarded creative agency in the region with offices in nine markets: Serbia, Croatia, Slovenia, Macedonia, Bosnia + Herzogovina, Albania, Kosovo, Bulgaria and Montenegro. Read more Close Y&R New Moments New Ideas Awarded Titanium for "10 Meters Apart" June 22, 2013 - Y&R New Moments New Ideas, announced today that its agency in Macedonia was awarded a Titanium Lion for a government peace initiative, “10 Meters Apart,” promoting understanding between Christians and Muslims in the war-torn nation. Cannes only awards a select number of Titaniums each year for ideas that are truly ground-breaking. “10 Meters Apart” was created by Y&R New Moments New Ideas (Y&R/NMNI), Y&R’s agency in Macedonia. Inspired by a temple in remote village in Macedonia that is used by both Christians and Muslims, Y&R/NMNI convinced official representatives of both religions to do a joint prayer in the same place. It was the first time that these two religions joined together in a public forum and was a remarkable symbolic “détente.” As a result, there is now an initiative in Parliament to recognize a day as a national day of joint prayer. “This is an enormous moment,” said Tony Granger, Global Chief Creative Officer of Y&R. “As creative people, there can be no greater gratification than using our skills to have this kind of transformative effect on the lives of people. Like every piece of great advertising, it starts from a simple truth and persuades with an unexpected, innovative idea. I am so proud of Dushan Drakalski, ECD of Macedonia; Sasho Penev, CEO of the Macedonia, and Zarko and Lazar Sakan, the brothers who lead the NMNI/Y&R Balkan network. This is a triumph they share with the government and people of Macedonia.” Stated Zarko Sakan, “our late father, Dragan Sakan, created this agency in 2001 because he believed that passionate creative people could help reunify the region. As part of the global Y&R network for the past six years, we have continued to build and grow. This award gives me great professional pride, but has even more personal significance to me, as we are helping to bring to life our father’s hope for driving peace in the region.” “This is a wonderful first step,” Lazar Sarkan added. Y&R/NMNI is the most awarded creative agency in the region with offices in nine markets: Serbia, Croatia, Slovenia, Macedonia, Bosnia + Herzogovina, Albania, Kosovo, Bulgaria and Montenegro. Y&R, work, Macedonia, new markets new ideas, sakan Printer Friendly Download PDF Y&R Beijing wins four Cannes Lions for Moleskine, UNICEF and Penguin June 21, 2013 - Y&R Beijing has won four Cannes Lions, one Silver and three Bronze, for Moleskine, UNICEF and Penguin. The Silver Design Lion 2013 was awarded to the ‘Every One Has a Story’ Moleskine campaign for client Wenfangjushe Co. The client brief was to build an image which related to art and design in China's market, for world renowned notebook Moleskine. Through acts of art, the campaign tells the stories of how Moleskine notebooks associate with grand masters in the art world. The works and the exhibition accomplished the objective, with several local art museums wanting to keep the books as permanent collections. The two Bronze Outdoor Lions were awarded to ‘Round’ and ‘Triangle’ from the ‘Breast is Best’ campaign for UNICEF, which raised awareness of the benefits of breastfeeding over infant formula; and to ‘Knitting’ and ‘Cooking’ for Penguin Audiobooks, Penguin China. The Bronze Press Lion went to another campaign for Penguin China, five ads in total entitled ‘Papparazzi’, Chef, Jockey, Acupuncturist, and Footballer. Credits (Moleskine): ECD: Nils Andersson ECD: Ronnie Wu CD: Donghai Liu CD: Odding Wang Art Director: Nils Andersson Art Director: Odding Wang Copywriter: Nils Andersson Copywriter: Odding Wang Illustrator: Odding Wang Designer: Meng Yang Director: Jinrong Li Read more Close Y&R Beijing wins four Cannes Lions for Moleskine, UNICEF and Penguin June 21, 2013 - Y&R Beijing has won four Cannes Lions, one Silver and three Bronze, for Moleskine, UNICEF and Penguin. The Silver Design Lion 2013 was awarded to the ‘Every One Has a Story’ Moleskine campaign for client Wenfangjushe Co. The client brief was to build an image which related to art and design in China's market, for world renowned notebook Moleskine. Through acts of art, the campaign tells the stories of how Moleskine notebooks associate with grand masters in the art world. The works and the exhibition accomplished the objective, with several local art museums wanting to keep the books as permanent collections. The two Bronze Outdoor Lions were awarded to ‘Round’ and ‘Triangle’ from the ‘Breast is Best’ campaign for UNICEF, which raised awareness of the benefits of breastfeeding over infant formula; and to ‘Knitting’ and ‘Cooking’ for Penguin Audiobooks, Penguin China. The Bronze Press Lion went to another campaign for Penguin China, five ads in total entitled ‘Papparazzi’, Chef, Jockey, Acupuncturist, and Footballer. Credits (Moleskine): ECD: Nils Andersson ECD: Ronnie Wu CD: Donghai Liu CD: Odding Wang Art Director: Nils Andersson Art Director: Odding Wang Copywriter: Nils Andersson Copywriter: Odding Wang Illustrator: Odding Wang Designer: Meng Yang Director: Jinrong Li y&r beijing, Cannes, China, Awards, UNICEF, Penguin Printer Friendly Download PDF Y&R Philippines adds three Cannes Lions to anti-dengue plaudits June 20, 2013 - Y&R Philippines has picked up 3 Cannes Lions, one Silver and two Bronze, with its ‘Anti-Dengue Bottle’ for major client Maynilad Water Services. The campaign was awarded one Silver in Media, and two Bronze, one Outdoor and one Promo and Activation Lion 2013 in the Public Health & Safety, Public Awareness Messages category. This follows the anti-dengue initiative being named both a One Show finalist and being shortlisted at the New York Festivals. An initiative from Maynilad Water Services, Inc. (Maynilad), in partnership with Y&R Philippines, Inc. (Y&R) and the Department of Health (DOH), the Anti-Dengue Mosquito Trap is a Do-It-Yourself project designed to help curb dengue cases in poor communities. At the launch in Pasay City, residents were taught how to prepare the simple yet effective mosquito trap. The device uses items commonly found in households: a recycled plastic bottle with a mixture of clean water, brown sugar and yeast. The mixture produces carbon dioxide that attracts the mosquitoes, trapping them in the device and killing them. This device can kill hundreds of mosquitos within a period of two weeks before the mixture needs replacement. This campaign is part of Maynilad’s advocacy to showcase the power of clean water. “We want to teach people a simple, innovative and affordable way to help prevent dengue cases in their communities. Through this program, we’re encouraging them be more proactive in their dengue-prevention efforts,” said Maynilad President and CEO Ricky P. Vargas. Added Badong Abesamis, Executive Creative Director Y&R Philippines, “Maynilad wanted to demonstrate the benefit of the service they provide. With this effort - against dengue fever which afflicts many in the Philippines - we unleashed the power of clean water.” The DOH estimated that from January to October 2012, there was a 24.92% increase in dengue cases compared to the same period the previous year. Of the 132,046 cases reported nationwide during this period, 701 were fatal. A breakdown of the dengue cases by region showed that Metro Manila had the highest number, with 20.42% of the incidences. Read more Close Y&R Philippines adds three Cannes Lions to anti-dengue plaudits June 20, 2013 - Y&R Philippines has picked up 3 Cannes Lions, one Silver and two Bronze, with its ‘Anti-Dengue Bottle’ for major client Maynilad Water Services. The campaign was awarded one Silver in Media, and two Bronze, one Outdoor and one Promo and Activation Lion 2013 in the Public Health & Safety, Public Awareness Messages category. This follows the anti-dengue initiative being named both a One Show finalist and being shortlisted at the New York Festivals. An initiative from Maynilad Water Services, Inc. (Maynilad), in partnership with Y&R Philippines, Inc. (Y&R) and the Department of Health (DOH), the Anti-Dengue Mosquito Trap is a Do-It-Yourself project designed to help curb dengue cases in poor communities. At the launch in Pasay City, residents were taught how to prepare the simple yet effective mosquito trap. The device uses items commonly found in households: a recycled plastic bottle with a mixture of clean water, brown sugar and yeast. The mixture produces carbon dioxide that attracts the mosquitoes, trapping them in the device and killing them. This device can kill hundreds of mosquitos within a period of two weeks before the mixture needs replacement. This campaign is part of Maynilad’s advocacy to showcase the power of clean water. “We want to teach people a simple, innovative and affordable way to help prevent dengue cases in their communities. Through this program, we’re encouraging them be more proactive in their dengue-prevention efforts,” said Maynilad President and CEO Ricky P. Vargas. Added Badong Abesamis, Executive Creative Director Y&R Philippines, “Maynilad wanted to demonstrate the benefit of the service they provide. With this effort - against dengue fever which afflicts many in the Philippines - we unleashed the power of clean water.” The DOH estimated that from January to October 2012, there was a 24.92% increase in dengue cases compared to the same period the previous year. Of the 132,046 cases reported nationwide during this period, 701 were fatal. A breakdown of the dengue cases by region showed that Metro Manila had the highest number, with 20.42% of the incidences. cannes 2013, Y&R Philippines, Manila, dengue Printer Friendly Download PDF How Global CEO David Sable Uses His Platform To Change The World June 19, 2013 - Y&R Global CEO David Sable is the latest marketing leader profiled in Fast Company's Generosity Series for his charitable efforts and how he believes the industry can work to better the world. "[David] Sable believes advertising can help solve some of society’s problems," writes Rachael Chong. "Being a force of change during his 35-year advertising career makes him proud as a CEO, parent, and person. 'If all I did was come to work every day, I’d be lost. I wouldn’t be fulfilled. It fulfills me to do those things. Because without it, I’d be empty.'" “There’s justice in the world,” Sable says. “If you’re on the have side, then you’re required to do something to help the people on the don’t-have side. It’s not about anything other than this sense of justice. You’ve got to fix what’s broken. You can’t just let it sit.” Read more Close How Global CEO David Sable Uses His Platform To Change The World June 19, 2013 - Y&R Global CEO David Sable is the latest marketing leader profiled in Fast Company's Generosity Series for his charitable efforts and how he believes the industry can work to better the world. "[David] Sable believes advertising can help solve some of society’s problems," writes Rachael Chong. "Being a force of change during his 35-year advertising career makes him proud as a CEO, parent, and person. 'If all I did was come to work every day, I’d be lost. I wouldn’t be fulfilled. It fulfills me to do those things. Because without it, I’d be empty.'" “There’s justice in the world,” Sable says. “If you’re on the have side, then you’re required to do something to help the people on the don’t-have side. It’s not about anything other than this sense of justice. You’ve got to fix what’s broken. You can’t just let it sit.” David Sable, leadership, charity, people Printer Friendly Download PDF Y&R Spark Plug Innovation Incubator Turns 1 June 19, 2013 - Forbes magazine profiles Y&R's Spark Plug incubator program that was launched last Spring. "Like every agency today, Y&R is needing to reinvent and re-innovate the ways to thrive in what [Y&R Global CEO David] Sable terms “the social aspects of immersive technology,” writes Cheryl Conner. "Data visualization, story telling, content creation (now he really has my attention)—as all of these ideas and interesting people and ideas have come through their doors, Y&R has found a way to give them a home." Read more Close Y&R Spark Plug Innovation Incubator Turns 1 June 19, 2013 - Forbes magazine profiles Y&R's Spark Plug incubator program that was launched last Spring. "Like every agency today, Y&R is needing to reinvent and re-innovate the ways to thrive in what [Y&R Global CEO David] Sable terms “the social aspects of immersive technology,” writes Cheryl Conner. "Data visualization, story telling, content creation (now he really has my attention)—as all of these ideas and interesting people and ideas have come through their doors, Y&R has found a way to give them a home." Spark Plug, David Sable, innovaton Printer Friendly Download PDF Y&R SA Wins First Two Silvers for South Africa at Cannes June 18, 2013 - Y&R South Africa is one of only two South African advertising agencies to be awarded Cannes Lions awards at the Monday, 17 June award ceremony focusing on Creative Effectiveness, Promo and Activation, PR and Direct Lions Awards and the Cannes Chimera Winners. Y&R’s Hope Soap campaign in partnership with Safety Lab and Blikkiesdorp 4 Hope, was awarded the only two Silver Lions for South Africa. The campaign won not only for the Best Use of Guerilla Marketing in a Promotional Campaign, but also in the Public Health & Safety, Public Awareness Messages-category. Hope Soap was born out of a need to help combat the hygiene crisis in Blikkiesdorp in the Western Cape. Graham Lang, Chief Creative Officer of Y&R SA describes, “We designed a see-through bar of soap with a small toy inside to encourage kids in disadvantaged areas to wash their hands more frequently.” Lang added, “It’s great to see South African work feature at Cannes and it just goes to show that South Africans can find a solution to any problem.” View the case study Read more Close Y&R SA Wins First Two Silvers for South Africa at Cannes June 18, 2013 - Y&R South Africa is one of only two South African advertising agencies to be awarded Cannes Lions awards at the Monday, 17 June award ceremony focusing on Creative Effectiveness, Promo and Activation, PR and Direct Lions Awards and the Cannes Chimera Winners. Y&R’s Hope Soap campaign in partnership with Safety Lab and Blikkiesdorp 4 Hope, was awarded the only two Silver Lions for South Africa. The campaign won not only for the Best Use of Guerilla Marketing in a Promotional Campaign, but also in the Public Health & Safety, Public Awareness Messages-category. Hope Soap was born out of a need to help combat the hygiene crisis in Blikkiesdorp in the Western Cape. Graham Lang, Chief Creative Officer of Y&R SA describes, “We designed a see-through bar of soap with a small toy inside to encourage kids in disadvantaged areas to wash their hands more frequently.” Lang added, “It’s great to see South African work feature at Cannes and it just goes to show that South Africans can find a solution to any problem.” View the case study South Africa, cannes 2013, Graham Lang Printer Friendly Download PDF VML acquires stake in Poland’s Heureka Group June 6, 2013 - VML, one of the world’s leading digital marketing agencies and part of the Y&R network, today announced it has acquired a minority stake Heureka Group, a top Polish interactive agency. The Heureka Group has offices in Warsaw and Krakow, with a staff of more than 150 people. This is VML’s largest agency investment to date, now with more than 1,300 employees worldwide. “This is a strategic move on our part to strengthen VML’s European footprint, and it is part of a larger global expansion in 2013 and beyond,” said Jon Cook, VML CEO and president. “We’re proud to welcome Heureka and Pride & Glory to the VML family and broader Y&R family. We continue to look for opportunities to support our clients and also grow organically across the globe. Finding not just the right companies but the right people who can embrace and be champions of the VML culture will continue to be a priority.” VML agreed to acquire a stake in Heureka Group to strengthen its offering in Europe and is indicative of its plans for European expansion. The Heureka Group is a full-service interactive advertising agency and consists of two main creative agencies, Heureka and Pride & Glory, and a proprietary social analytics tool called Brand Fibres. The Heureka Group’s long-term client partners include Orange, Philips, Microsoft, Danone Group, Bacardi-Martini as well as several leading Polish brands such as PZU (the largest Polish insurance company) and mBank (a leading Polish bank). The group is also one of the most award-winning interactive groups in Poland, having been named the Best Online Group in Poland in 2011 by Media & Marketing Poland and Best Interactive Agency in 2011 and 2012 by Media & Marketing Poland and by the MIXX Award Jury. The Heureka Group will be rebranded as VML and locally the agency will be established as VML Poland and work in partnership with sister WPP agency Y&R Poland. The official launch of VML Poland took place at this year’s IAB Poland conference on June 5-6, 2013. It will be the agency’s largest office in Europe. This milestone continues the strategy of VML’s global expansion and partnership with Y&R Advertising to create an organically connected global digital network. In addition, the team will serve as a regional hub offering both VML and Y&R country offices full digital services. Following the transaction, VML Poland’s new key leadership is Dariusz Andrian, chief executive officer, Piotr Friedberg, chief operating officer, Michal Wolniak, chief strategy officer, and Dawid Szczepaniak, executive creative director. They will report to Simon Milliship, executive creative director and managing director, VML EMEA. “Poland is a burgeoning digital advertising market and the Heureka Group represents the strongest interactive offering in the market. We’re excited to begin a new chapter as part of the globally renowned VML network, said Andrian. “It’s a great opportunity to continue our growth and excellent track record of award-winning work by partnering with a leading global digital agency. We look forward to exploring the opportunities to support our clients globally.” Poland is an emerging and strong economy despite economic turmoil throughout the rest of Europe. The digital advertising market in Poland has seen dramatic growth over the last two years, with the most substantial growth in mobile. With a population of 38.5 million, digital penetration has reached 57 percent in Poland. In 2012, mobile spending rose 135 percent with video increasing by 65 percent and SEM by 20 percent over 2011. In 2011, online/digital advertising spend was at $616 million USD with a significant uptick in 2012 with total online/digital advertising spend of $679 million USD. (Sources: PwC AdEx and IAB Poland) For more information on VML Poland, visit: poland.vml.com. Read more Close VML acquires stake in Poland’s Heureka Group June 6, 2013 - VML, one of the world’s leading digital marketing agencies and part of the Y&R network, today announced it has acquired a minority stake Heureka Group, a top Polish interactive agency. The Heureka Group has offices in Warsaw and Krakow, with a staff of more than 150 people. This is VML’s largest agency investment to date, now with more than 1,300 employees worldwide. “This is a strategic move on our part to strengthen VML’s European footprint, and it is part of a larger global expansion in 2013 and beyond,” said Jon Cook, VML CEO and president. “We’re proud to welcome Heureka and Pride & Glory to the VML family and broader Y&R family. We continue to look for opportunities to support our clients and also grow organically across the globe. Finding not just the right companies but the right people who can embrace and be champions of the VML culture will continue to be a priority.” VML agreed to acquire a stake in Heureka Group to strengthen its offering in Europe and is indicative of its plans for European expansion. The Heureka Group is a full-service interactive advertising agency and consists of two main creative agencies, Heureka and Pride & Glory, and a proprietary social analytics tool called Brand Fibres. The Heureka Group’s long-term client partners include Orange, Philips, Microsoft, Danone Group, Bacardi-Martini as well as several leading Polish brands such as PZU (the largest Polish insurance company) and mBank (a leading Polish bank). The group is also one of the most award-winning interactive groups in Poland, having been named the Best Online Group in Poland in 2011 by Media & Marketing Poland and Best Interactive Agency in 2011 and 2012 by Media & Marketing Poland and by the MIXX Award Jury. The Heureka Group will be rebranded as VML and locally the agency will be established as VML Poland and work in partnership with sister WPP agency Y&R Poland. The official launch of VML Poland took place at this year’s IAB Poland conference on June 5-6, 2013. It will be the agency’s largest office in Europe. This milestone continues the strategy of VML’s global expansion and partnership with Y&R Advertising to create an organically connected global digital network. In addition, the team will serve as a regional hub offering both VML and Y&R country offices full digital services. Following the transaction, VML Poland’s new key leadership is Dariusz Andrian, chief executive officer, Piotr Friedberg, chief operating officer, Michal Wolniak, chief strategy officer, and Dawid Szczepaniak, executive creative director. They will report to Simon Milliship, executive creative director and managing director, VML EMEA. “Poland is a burgeoning digital advertising market and the Heureka Group represents the strongest interactive offering in the market. We’re excited to begin a new chapter as part of the globally renowned VML network, said Andrian. “It’s a great opportunity to continue our growth and excellent track record of award-winning work by partnering with a leading global digital agency. We look forward to exploring the opportunities to support our clients globally.” Poland is an emerging and strong economy despite economic turmoil throughout the rest of Europe. The digital advertising market in Poland has seen dramatic growth over the last two years, with the most substantial growth in mobile. With a population of 38.5 million, digital penetration has reached 57 percent in Poland. In 2012, mobile spending rose 135 percent with video increasing by 65 percent and SEM by 20 percent over 2011. In 2011, online/digital advertising spend was at $616 million USD with a significant uptick in 2012 with total online/digital advertising spend of $679 million USD. (Sources: PwC AdEx and IAB Poland) For more information on VML Poland, visit: poland.vml.com. VML, Poland, Warsaw, Jon Cook, Locations, krakow Printer Friendly Download PDF UNCF, Ad Council and Y&RNYC Launch Better Futures Campaign – A New Strategy to Close the African American College Completion Gap June 5, 2013 - The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college. Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings. The campaign includes new television, radio, print, outdoor and digital PSAs featuring students who have personally benefited from UNCF sharing their poignant stories of success. Better Futures builds on an iconic campaign first launched in 1972 that has helped over 300,000 students earn undergraduate and graduate degrees. In order to make it possible for even more African American kids to attend and graduate from college, Better Futures will make clear the high rate of a return a donor generates from an investment in the UNCF scholarship program. It evolves one of the most iconic brand tag lines in history from "A Mind Is A Terrible Thing To Waste" to "A Mind Is A Terrible Thing To Waste, But A Wonderful Thing To Invest In." “For 41 years, the ‘A mind is a terrible thing to waste’® campaign has been the engine that has helped more than 300,000 students earn college degrees. This new iteration represents a new kind of philanthropy, one that doesn’t urge a gift, but an investment in our country’s young people,” said Michael L. Lomax, president and CEO, UNCF. “Our new PSAs use real stories from real UNCF students to show how that investment will pay dividends for all our futures.” The campaign launches at a time when a college degree is now what a high school diploma was to previous generations – the minimum entry-level requirement for almost every well-paying career. According to UNCF, the high cost of college and the lack of financial assistance are the major reasons that students don’t enter or complete college UNCF plays a critical role in enabling more than 60,000 students each year to attend college and get the education they need, and the nation needs them to have. A UNCF scholarship contribution is a direct investment in America’s future through its children. UNCF African American scholarship recipients have a 60 percent five-year graduation rate, five percentage points higher than the national average and 25% higher than the average for all African Americans. For every $5000 that UNCF provides to an African American freshman through a scholarship, their likelihood of graduating increases eight percent. During the forty-one years of its PSA campaign messaging, UNCF has had a profoundly positive impact on the lives of millions of minority students, helping more than double the number of minorities, ages 18-24, attending college in the U.S. from 2 million in 1980 to 4.3 million in 2000. “We are incredibly proud of our partnership with UNCF and Y&R on this campaign which is one of the longest and most successful in our nation’s history,” said Peggy Conlon, president and CEO of the Ad Council. “Better Futures will help Americans continue to see the extraordinary benefits of supporting UNCF and, in doing so, supporting students who are the future of our country.” The Ad Council will distribute the new PSAs to media outlets nationwide this week. The campaign directs audiences to www.uncf.org/invest, where audiences can see the impact of their investment, learn more about UNCF’s work and make a donation. At the newly designed microsite, visitors can view the PSAs featuring students who have benefited from UNCF and interact with the “social investment calculator” where they can see what their donation amounts to in terms of impact. The site’s new content is also shareable via Facebook and Twitter. We have a long deep relationship with the UNCF, one that has helped define who we are as an agency,” said David Sable, Global CEO of Y&R. “There have been many historic moments in the life of our “A Mind Is A Terrible Thing to Waste” campaign, mirroring societal changes. This new work marks a real substantive shift, from the time-honored idea of donating to a cause to what we believe is a more powerful idea of investing in the future. The future of America is all of our responsibility and if we invest, we will reap the returns — creating a UNCF stock brings that to life,” added Sable. “We believe the young people’s stories shown in this campaign will not only raise money, but inspire others to chart their own course to college and a Better Future while building a pipeline of graduates that will become our next generation of leaders,” said Dr. Lomax of UNCF. Graduates of UNCF institutions have made lasting contributions to the United States by building successful careers in the fields of business, politics, health care and the arts, to name a few. Some prominent UNCF alumni include: Dr. Martin Luther King, Jr., director Spike Lee, actor Samuel L. Jackson, General Chappie James (the U.S. Air Force’s first African American four-star general), Alexis Herman, (Secretary of Labor in the Clinton Administration), Alice Walker, (author) Leontyne Price (opera singer), and Brown University past president Dr. Ruth Simmons (first African American president of an Ivy League school). UNCF As the nation’s oldest and most successful minority higher education assistance organization, the United Negro College Fund’s mission is to provide financial support to its 39 member institutions and increase minority degree attainment by reducing financial barriers to college. UNCF institutions and other historically black colleges and universities are highly effective, awarding 25 percent of African American baccalaureate degrees. UNCF administers more than 400 programs, including scholarship, leadership training, internship and fellowship programs, mentoring, summer enrichment, and curriculum and faculty development programs. Today, UNCF supports more than 65,000 students at over 900 colleges and universities across the country. The Ad Council The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube. Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies. Read more Close UNCF, Ad Council and Y&RNYC Launch Better Futures Campaign – A New Strategy to Close the African American College Completion Gap June 5, 2013 - The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college. Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings. The campaign includes new television, radio, print, outdoor and digital PSAs featuring students who have personally benefited from UNCF sharing their poignant stories of success. Better Futures builds on an iconic campaign first launched in 1972 that has helped over 300,000 students earn undergraduate and graduate degrees. In order to make it possible for even more African American kids to attend and graduate from college, Better Futures will make clear the high rate of a return a donor generates from an investment in the UNCF scholarship program. It evolves one of the most iconic brand tag lines in history from "A Mind Is A Terrible Thing To Waste" to "A Mind Is A Terrible Thing To Waste, But A Wonderful Thing To Invest In." “For 41 years, the ‘A mind is a terrible thing to waste’® campaign has been the engine that has helped more than 300,000 students earn college degrees. This new iteration represents a new kind of philanthropy, one that doesn’t urge a gift, but an investment in our country’s young people,” said Michael L. Lomax, president and CEO, UNCF. “Our new PSAs use real stories from real UNCF students to show how that investment will pay dividends for all our futures.” The campaign launches at a time when a college degree is now what a high school diploma was to previous generations – the minimum entry-level requirement for almost every well-paying career. According to UNCF, the high cost of college and the lack of financial assistance are the major reasons that students don’t enter or complete college UNCF plays a critical role in enabling more than 60,000 students each year to attend college and get the education they need, and the nation needs them to have. A UNCF scholarship contribution is a direct investment in America’s future through its children. UNCF African American scholarship recipients have a 60 percent five-year graduation rate, five percentage points higher than the national average and 25% higher than the average for all African Americans. For every $5000 that UNCF provides to an African American freshman through a scholarship, their likelihood of graduating increases eight percent. During the forty-one years of its PSA campaign messaging, UNCF has had a profoundly positive impact on the lives of millions of minority students, helping more than double the number of minorities, ages 18-24, attending college in the U.S. from 2 million in 1980 to 4.3 million in 2000. “We are incredibly proud of our partnership with UNCF and Y&R on this campaign which is one of the longest and most successful in our nation’s history,” said Peggy Conlon, president and CEO of the Ad Council. “Better Futures will help Americans continue to see the extraordinary benefits of supporting UNCF and, in doing so, supporting students who are the future of our country.” The Ad Council will distribute the new PSAs to media outlets nationwide this week. The campaign directs audiences to www.uncf.org/invest, where audiences can see the impact of their investment, learn more about UNCF’s work and make a donation. At the newly designed microsite, visitors can view the PSAs featuring students who have benefited from UNCF and interact with the “social investment calculator” where they can see what their donation amounts to in terms of impact. The site’s new content is also shareable via Facebook and Twitter. We have a long deep relationship with the UNCF, one that has helped define who we are as an agency,” said David Sable, Global CEO of Y&R. “There have been many historic moments in the life of our “A Mind Is A Terrible Thing to Waste” campaign, mirroring societal changes. This new work marks a real substantive shift, from the time-honored idea of donating to a cause to what we believe is a more powerful idea of investing in the future. The future of America is all of our responsibility and if we invest, we will reap the returns — creating a UNCF stock brings that to life,” added Sable. “We believe the young people’s stories shown in this campaign will not only raise money, but inspire others to chart their own course to college and a Better Future while building a pipeline of graduates that will become our next generation of leaders,” said Dr. Lomax of UNCF. Graduates of UNCF institutions have made lasting contributions to the United States by building successful careers in the fields of business, politics, health care and the arts, to name a few. Some prominent UNCF alumni include: Dr. Martin Luther King, Jr., director Spike Lee, actor Samuel L. Jackson, General Chappie James (the U.S. Air Force’s first African American four-star general), Alexis Herman, (Secretary of Labor in the Clinton Administration), Alice Walker, (author) Leontyne Price (opera singer), and Brown University past president Dr. Ruth Simmons (first African American president of an Ivy League school). UNCF As the nation’s oldest and most successful minority higher education assistance organization, the United Negro College Fund’s mission is to provide financial support to its 39 member institutions and increase minority degree attainment by reducing financial barriers to college. UNCF institutions and other historically black colleges and universities are highly effective, awarding 25 percent of African American baccalaureate degrees. UNCF administers more than 400 programs, including scholarship, leadership training, internship and fellowship programs, mentoring, summer enrichment, and curriculum and faculty development programs. Today, UNCF supports more than 65,000 students at over 900 colleges and universities across the country. The Ad Council The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube. Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies. Y&R New York, uncf, mind is a terrible thing to waste, NYC Printer Friendly Download PDF VML and MINDDRIVE power car on cross-country trip with social fuel May 23, 2013 - VML today announced the launch of a new social initiative with educational nonprofit, MINDDRIVE, called the Social Fuel Tour. The students, mentors and founders of MINDDRIVE will embark on a road trip from Kansas City to Washington, D.C., from May 31 to June 7 in a 1967 Volkswagen Karmann Ghia that the group has converted to an electric vehicle. MINDDRIVE is a nonprofit educational program that aims to teach STEM principles through hands-on learning techniques with projects that inspire the next generation to solve modern issues of our time. The most recent project the students have worked on is the Karmann Ghia that will be powered by social fuel. VML programmed an Arduino device to monitor and capture activity on the social media channels of MINDDRIVE and its supporters converts the activity into watts. The Arduino device triggers the motor to engage or not engage depending on the level of social fuel. Social fuel is created in several ways: follows on Facebook, Twitter, Instagram as well as like, shares, comments and YouTube video views. For Twitter and Instagram, supporters must use #minddrive and/or tag @minddriveorg. In addition to its own social channels, MINDDRIVE will leverage the social networks of the program’s core sponsors such as Bridgestone, Sonic, Hertz and Kansas City Power & Light to earn social fuel. Social engagement will be monitored by VML’s proprietary social listening platform, SEER. “The Social Fuel Tour highlights how nonprofits can utilize multiple platforms to raise awareness and gain support in a digital environment; it's really an innovative way to approach social media engagement. We’re a proud partner and supporter of the MINDDRIVE program,” said Jon Cook, CEO and president, VML. The Social Fuel Tour stops in several cities, including Springfield, Ill., Indianapolis, Ind., Akron, Ohio, Pittsburgh, Pa., and Washington, D.C. Twenty students will participate in the tour, and there will be stops at technology centers, college campuses and at environmental projects such as a wind farm. The students will present the MINDDRIVE programs at many of the locations, which helps further develop their public communication skills “The mentors and instructors of MINDDRIVE offer the students an additional voice and role model in their lives. The program gives all of the students a foundation of confidence and an expanded vision of their future that allows them to have a sustainable life,” said Steve Rees, CEO of MINDDRIVE. “But through VML, we’re able to take that conversation outside of the classroom to a much greater audience across multiple platforms in a way we haven’t been able to before. ” The tour ends in the nation’s capital with a press conference on Capitol Hill and a briefing hosted by Missouri’s 5th Congressional District Congressman Emanuel Cleaver. Attendees include the Department of Education, the Department of Transportation, the Department of Energy, the STEM Coalition, among others, including their colleagues serving in the House. VML brought the Social Fuel Tour idea to MINDDRIVE earlier this year; the partnership includes a redesign of minddrive.org, mobile application development, the social strategy, communications plans, and video, social and photo content for the tour. From a technology perspective, VML programmed an Arduino device to engage or disengage the motor depending on the level of social fuel and used a 3-D printer to create special casing for the Arduino device. Click here for more information on the history of MINDDRIVE, the Social Fuel Tour or experiential learning. Read more Close VML and MINDDRIVE power car on cross-country trip with social fuel May 23, 2013 - VML today announced the launch of a new social initiative with educational nonprofit, MINDDRIVE, called the Social Fuel Tour. The students, mentors and founders of MINDDRIVE will embark on a road trip from Kansas City to Washington, D.C., from May 31 to June 7 in a 1967 Volkswagen Karmann Ghia that the group has converted to an electric vehicle. MINDDRIVE is a nonprofit educational program that aims to teach STEM principles through hands-on learning techniques with projects that inspire the next generation to solve modern issues of our time. The most recent project the students have worked on is the Karmann Ghia that will be powered by social fuel. VML programmed an Arduino device to monitor and capture activity on the social media channels of MINDDRIVE and its supporters converts the activity into watts. The Arduino device triggers the motor to engage or not engage depending on the level of social fuel. Social fuel is created in several ways: follows on Facebook, Twitter, Instagram as well as like, shares, comments and YouTube video views. For Twitter and Instagram, supporters must use #minddrive and/or tag @minddriveorg. In addition to its own social channels, MINDDRIVE will leverage the social networks of the program’s core sponsors such as Bridgestone, Sonic, Hertz and Kansas City Power & Light to earn social fuel. Social engagement will be monitored by VML’s proprietary social listening platform, SEER. “The Social Fuel Tour highlights how nonprofits can utilize multiple platforms to raise awareness and gain support in a digital environment; it's really an innovative way to approach social media engagement. We’re a proud partner and supporter of the MINDDRIVE program,” said Jon Cook, CEO and president, VML. The Social Fuel Tour stops in several cities, including Springfield, Ill., Indianapolis, Ind., Akron, Ohio, Pittsburgh, Pa., and Washington, D.C. Twenty students will participate in the tour, and there will be stops at technology centers, college campuses and at environmental projects such as a wind farm. The students will present the MINDDRIVE programs at many of the locations, which helps further develop their public communication skills “The mentors and instructors of MINDDRIVE offer the students an additional voice and role model in their lives. The program gives all of the students a foundation of confidence and an expanded vision of their future that allows them to have a sustainable life,” said Steve Rees, CEO of MINDDRIVE. “But through VML, we’re able to take that conversation outside of the classroom to a much greater audience across multiple platforms in a way we haven’t been able to before. ” The tour ends in the nation’s capital with a press conference on Capitol Hill and a briefing hosted by Missouri’s 5th Congressional District Congressman Emanuel Cleaver. Attendees include the Department of Education, the Department of Transportation, the Department of Energy, the STEM Coalition, among others, including their colleagues serving in the House. VML brought the Social Fuel Tour idea to MINDDRIVE earlier this year; the partnership includes a redesign of minddrive.org, mobile application development, the social strategy, communications plans, and video, social and photo content for the tour. From a technology perspective, VML programmed an Arduino device to engage or disengage the motor depending on the level of social fuel and used a 3-D printer to create special casing for the Arduino device. Click here for more information on the history of MINDDRIVE, the Social Fuel Tour or experiential learning. VML, minddrive, innovation, Social Media, twitter, instagram Printer Friendly Download PDF Y&R Advertising opens majority-owned agency in Myanmar May 23, 2013 – Y&R Global Chairman and CEO David Sable today announced the opening of Y&R Yangon, making it one of the first international networks to open a majority-owned advertising agency in Myanmar, Asia’s newest emerging market. A joint venture with local partners K-Noke Advertising, Y&R Yangon will be led by General Manager Khin Myat Thu, New Business Development Director John Kyaw Myo Htun, and Director Aung Kyaw Oo. The announcement was made at a signing ceremony in Yangon on May 23 2013, as the network’s other 186 offices across the globe celebrated the agency’s 90th birthday. Commenting on the launch, Y&R Global Chairman and CEO David Sable said, “Y&R Yangon is one of the only majority-owned international agencies in Myanmar, which affirms our long-term commitment to the country, and the bright future we foresee there. Moving here is key to our strategy of building strong local offices that, together, resonate globally. Welcoming Yangon to our global family on the occasion of Y&R’s 90th anniversary is a very appropriate and auspicious start to our next 90 years. As we reflect on how far we have come, it’s thrilling to consider the journey ahead, not just for Y&R, but for Myanmar.” Y&R Yangon’s General Manager Khin Myat Thu (Thu Thu) said, “It’s wonderful to be joining Y&R on its 90th birthday, and we relish being a part of the network’s future. Over the past decade, the people of Myanmar have not had the same access to international brands and services as our neighbouring countries, so demand is high. But there will be many brands jostling for position, local and western, as well as those from China, India and Thailand, so helping clients navigate the landscape will be key.” Added Y&R Asia President Matthew Godfrey, “Local insight and understanding is always crucial to successful advertising, so it was imperative that we found the right local partners in Myanmar, and we are very confident we have done just that. Taking a majority stake in this venture reinforces our belief that Myanmar will not only catch up, but in some regards potentially leap-frog over, its neighbours in Southeast Asia.” Y&R Yangon’s leadership team have a combined 49 years of extensive industry experience. Khin Myat Thu has worked client-side at Dagon Brewery Co Ltd, Myanmar Texcorp Ltd and International Beverages Trading Co Ltd. John Kyaw Myo Htun’s previous experience includes Diageo, market researcher MMRD and major local brands. Director Aung Kyaw Oo’s background also spans Today Tourism Magazine, Myanmar Spa Today Advertising, Mango Marketing and Coca Media. Read more Close Y&R Advertising opens majority-owned agency in Myanmar May 23, 2013 – Y&R Global Chairman and CEO David Sable today announced the opening of Y&R Yangon, making it one of the first international networks to open a majority-owned advertising agency in Myanmar, Asia’s newest emerging market. A joint venture with local partners K-Noke Advertising, Y&R Yangon will be led by General Manager Khin Myat Thu, New Business Development Director John Kyaw Myo Htun, and Director Aung Kyaw Oo. The announcement was made at a signing ceremony in Yangon on May 23 2013, as the network’s other 186 offices across the globe celebrated the agency’s 90th birthday. Commenting on the launch, Y&R Global Chairman and CEO David Sable said, “Y&R Yangon is one of the only majority-owned international agencies in Myanmar, which affirms our long-term commitment to the country, and the bright future we foresee there. Moving here is key to our strategy of building strong local offices that, together, resonate globally. Welcoming Yangon to our global family on the occasion of Y&R’s 90th anniversary is a very appropriate and auspicious start to our next 90 years. As we reflect on how far we have come, it’s thrilling to consider the journey ahead, not just for Y&R, but for Myanmar.” Y&R Yangon’s General Manager Khin Myat Thu (Thu Thu) said, “It’s wonderful to be joining Y&R on its 90th birthday, and we relish being a part of the network’s future. Over the past decade, the people of Myanmar have not had the same access to international brands and services as our neighbouring countries, so demand is high. But there will be many brands jostling for position, local and western, as well as those from China, India and Thailand, so helping clients navigate the landscape will be key.” Added Y&R Asia President Matthew Godfrey, “Local insight and understanding is always crucial to successful advertising, so it was imperative that we found the right local partners in Myanmar, and we are very confident we have done just that. Taking a majority stake in this venture reinforces our belief that Myanmar will not only catch up, but in some regards potentially leap-frog over, its neighbours in Southeast Asia.” Y&R Yangon’s leadership team have a combined 49 years of extensive industry experience. Khin Myat Thu has worked client-side at Dagon Brewery Co Ltd, Myanmar Texcorp Ltd and International Beverages Trading Co Ltd. John Kyaw Myo Htun’s previous experience includes Diageo, market researcher MMRD and major local brands. Director Aung Kyaw Oo’s background also spans Today Tourism Magazine, Myanmar Spa Today Advertising, Mango Marketing and Coca Media. David Sable, myanmar, Matthew Godfrey, yangon Printer Friendly Download PDF Y&R Looks to the Next 90 Years of “Resist the Usual” May 23, 2013 - Ninety years after John Orr Young & Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies. To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world’s busiest crossroads, New York’s Times Square, from 2 to 3:30 PM on May 23rd. “Our founder, Raymond Rubicam was fond of saying ‘Our job is to Resist the Usual.’ That’s a great mandate, because it seeded an agency culture that values change, that is driven by creative ways of thinking and working. Our capacity to reinvent — for our clients and for ourselves — is one of the reasons we are among the very few agencies that have stood this test of time,” said David Sable, Global CEO of Y&R. To celebrate the anniversary, Y&R is partnering with one of the agency’s Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people Tweet and post. Users can find their posts and others, as well as uncover hidden content as they interact with the mosaic. On May 23rd, between the hours of 2 and 3:30 PM, the mosaic will populate on a major Clear Channel Spectacolor Billboard at NY’s Times Square. People tweeting on the street will see their posts live on the billboard and the mosaic’s image will be revealed. States Sable: “Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we continually are bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world’s most iconic locations?” On Thursday, from 2 to 3:30 PM, the event will be live streamed on yr.com. Read more Close Y&R Looks to the Next 90 Years of “Resist the Usual” May 23, 2013 - Ninety years after John Orr Young & Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies. To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world’s busiest crossroads, New York’s Times Square, from 2 to 3:30 PM on May 23rd. “Our founder, Raymond Rubicam was fond of saying ‘Our job is to Resist the Usual.’ That’s a great mandate, because it seeded an agency culture that values change, that is driven by creative ways of thinking and working. Our capacity to reinvent — for our clients and for ourselves — is one of the reasons we are among the very few agencies that have stood this test of time,” said David Sable, Global CEO of Y&R. To celebrate the anniversary, Y&R is partnering with one of the agency’s Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people Tweet and post. Users can find their posts and others, as well as uncover hidden content as they interact with the mosaic. On May 23rd, between the hours of 2 and 3:30 PM, the mosaic will populate on a major Clear Channel Spectacolor Billboard at NY’s Times Square. People tweeting on the street will see their posts live on the billboard and the mosaic’s image will be revealed. States Sable: “Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we continually are bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world’s most iconic locations?” On Thursday, from 2 to 3:30 PM, the event will be live streamed on yr.com. David Sable, 90th anniversary Printer Friendly Download PDF Ball Park® Brands Salutes Grilling Season With New National Ad Campaign by Y&RNYC: "So American You Can Taste It" May 13, 2013 - When one thinks of great American icons, the list includes the Lincoln Memorial, Mount Rushmore, baseball…and Ball Park® Franks. Ball Park brand, the maker of America’s number one selling beef hot dog*, announced today the launch of a new national advertising campaign, So American You Can Taste It. The new campaign created by Y&R NY celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the Ball Park brand, a brand born in the American ballpark and raised to be an essential part of all-American grill outs and gatherings. The initial launch of the new Ball Park brand creative will debut today with a :30 second version of the television spot airing nationally, as well as in markets across the country, featuring Ball Park Angus Beef Franks. Additional television spots highlighting Ball Park brand’s portfolio of products are scheduled to roll out over the course of the next few months. In addition to national television spots, the new multi-level marketing campaign will feature print, digital, social media, in-store activations and public relations. The first of the new advertising spots for the new campaign features a patriotic spokesperson biting into a Ball Park Angus Beef Frank at grill outs in front of classic American landmarks like the Lincoln Memorial, Mount Rushmore, and at center field during the middle of a baseball game. In a light-hearted tone, our spokesperson enjoys a juicy Ball Park Angus Beef Frank while declaring that, ‘America is the land of the free and home of the mouthwatering Ball Park Frank.’ “There’s nothing more American than enjoying a tasty, grilled hot dog that’s made with 100% beef during the summer grilling season and our new advertising celebrates this great American tradition in a fun and lighthearted manner,” said Timothy Smith, Vice President of Marketing, Ball Park brand. “The new creative showcases Ball Park brand as an icon of great-tasting grill-worthy food that’s essential for making these grilling occasions even better, while also paying tribute to the brand’s heritage – a brand born in the American ballpark.” TV: “So American: Angus” (:30) “Angus” opens with a man standing in front of a red, white and blue patriotic background. The scene suddenly skips to an American ballpark, where the man is grilling Ball Park Angus Beef Franks in the center of the field. Chaos quickly ensues before the scene jumps to the man standing outside historic landmarks like The Lincoln Memorial and Mount Rushmore with his grill, enjoying juicy Ball Park Franks made with 100% Angus Beef. “We are thrilled to launch our first work for Ball Park brand,” said James Caporimo, Executive Creative Director, Y&R NY. “It’s such a fun and iconic brand and we wanted the creative to align with the great times that come along with enjoying a delicious Ball Park Frank.” See the work at Advertising Age. About Ball Park brand The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and at Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com. About The Hillshire Brands Company The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com. About Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R has also integrated iconmobile, market leader in mobile business solutions and mobile marketing, into VML. Y&R includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. Read more Close Ball Park® Brands Salutes Grilling Season With New National Ad Campaign by Y&RNYC: "So American You Can Taste It" May 13, 2013 - When one thinks of great American icons, the list includes the Lincoln Memorial, Mount Rushmore, baseball…and Ball Park® Franks. Ball Park brand, the maker of America’s number one selling beef hot dog*, announced today the launch of a new national advertising campaign, So American You Can Taste It. The new campaign created by Y&R NY celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the Ball Park brand, a brand born in the American ballpark and raised to be an essential part of all-American grill outs and gatherings. The initial launch of the new Ball Park brand creative will debut today with a :30 second version of the television spot airing nationally, as well as in markets across the country, featuring Ball Park Angus Beef Franks. Additional television spots highlighting Ball Park brand’s portfolio of products are scheduled to roll out over the course of the next few months. In addition to national television spots, the new multi-level marketing campaign will feature print, digital, social media, in-store activations and public relations. The first of the new advertising spots for the new campaign features a patriotic spokesperson biting into a Ball Park Angus Beef Frank at grill outs in front of classic American landmarks like the Lincoln Memorial, Mount Rushmore, and at center field during the middle of a baseball game. In a light-hearted tone, our spokesperson enjoys a juicy Ball Park Angus Beef Frank while declaring that, ‘America is the land of the free and home of the mouthwatering Ball Park Frank.’ “There’s nothing more American than enjoying a tasty, grilled hot dog that’s made with 100% beef during the summer grilling season and our new advertising celebrates this great American tradition in a fun and lighthearted manner,” said Timothy Smith, Vice President of Marketing, Ball Park brand. “The new creative showcases Ball Park brand as an icon of great-tasting grill-worthy food that’s essential for making these grilling occasions even better, while also paying tribute to the brand’s heritage – a brand born in the American ballpark.” TV: “So American: Angus” (:30) “Angus” opens with a man standing in front of a red, white and blue patriotic background. The scene suddenly skips to an American ballpark, where the man is grilling Ball Park Angus Beef Franks in the center of the field. Chaos quickly ensues before the scene jumps to the man standing outside historic landmarks like The Lincoln Memorial and Mount Rushmore with his grill, enjoying juicy Ball Park Franks made with 100% Angus Beef. “We are thrilled to launch our first work for Ball Park brand,” said James Caporimo, Executive Creative Director, Y&R NY. “It’s such a fun and iconic brand and we wanted the creative to align with the great times that come along with enjoying a delicious Ball Park Frank.” See the work at Advertising Age. About Ball Park brand The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and at Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com. About The Hillshire Brands Company The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com. About Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R has also integrated iconmobile, market leader in mobile business solutions and mobile marketing, into VML. Y&R includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. Y&R, ball park, hillshire, New York, y&rnyc Printer Friendly Download PDF Y&R Brazils's Marcos Quintela named Communication Leader at 2013 Lide Awards May 7, 2013 - Marcos Quintela, Y&R Brazil president and Grupo Newcomm partner, has just received the Communication Leader title at the 2013 Lide Awards – which annually acknowledges the CEOs that most contribute to the development of the country with important ideas. The tribute remembers the executive's essential role to consolidate Y&R Brazil as one of the most important agencies in the country in the last 11 years and one of the most awarded in the world at the 2012 International Cannes Creativity Festival. Awarded through the vote of an executive committee formed by 22 entrepreneurial leaders, the title is promoted by the Corporate Leader Group (Lide). The Group, presided by João Doria Jr., gathers 1,300 companies and 49% of the private national GDP. The winners are elected in ten categories. This year, besides Quintela, they will pay a tribute to Graça Foster, Petrobras president, as Personality of the Year, Edson de Godoy Bueno, Amilpar board president (Entrepreneur of the Year), André Esteves, BTG Pactual bank president (Corporate Director of the Year), Enéas Pestana, Pão de Açúcar group president (Retail Leader), João Castro Neves, Ambev president (Industry Leader), José Seripieri Jr., Qualicorp president (Service Sector Leader), Carlos Fadigas, Braskem president (Sustainability Leader), Marcial Portela, Santander bank president (Social Responsibility Leader), and Antonio Carlos Valente, Grupo Telefônica president (Innovation Leader). At the awards, Lide will also pay a special tribute to Martins Group president, Alaor Martins. According to João Doria Jr., the Lide Award is “a great acknowledgment of Quintela's victorious career”. Y&R Brazil's president also was celebrated with the Caboré Award in the Account Executive Professional of the Year category in the end of 2008, and in the beginning of 2012, as an acknowledgment of his work in the advertising market, he was elected Adman of the Year at the Colunistas Brasil Awards. “It's an honor to be part of the acknowledged group of leaderships in 2013,” Quintela says. To him, the Lide Award is a collective triumph. “I dedicate this important tribute to Y&R Brazil's clients and collaborators. Without their invaluable collaboration in my day to day, this would not be possible,” he points out. About the Award – The Corporate Leader Group (Lide) gathers 1,300 of the largest companies in the country with 49% of the private Brazilian GDP. Every Year,the Comandatuba Forum, the biggest corporate meeting in Brazil, gathers public authorities and corporate leaders for a positive debate agenda in favor of Brazil's economic and social development. It promotes talks that discuss economic policies, corporate management and social responsibility matters that impact the national scenario. The theme in 2013 is “Brazil: prepared for the World Cup and Olympics?” About Y&R – In Brazil, Y&R belongs to Grupo Newcomm, partners of WPP, the biggest communication conglomerate in the world. As the market leader in the country for 11 years, according to Ibope Monitor institute, the Brazilian agency also became the most awarded in the network that counts on 186 units in 90 countries at the last edition of the Cannes International Creativity Festival, and for the second consecutive year stayed among the five Brazilian agencies that most won Lions at the event. In its client portfolio, it counts on the prestige of accounts such as Alelo, American Express, Boehringer Ingelheim, Bradesco, Casas Bahia, Colgate-Palmolive, Danone, Elo, Honda Motos, Grupo Petrópolis, Hopi Hari, LG, Peugeot, Ponto Frio, TAM, Texaco and Vivo. Read more Close Y&R Brazils's Marcos Quintela named Communication Leader at 2013 Lide Awards May 7, 2013 - Marcos Quintela, Y&R Brazil president and Grupo Newcomm partner, has just received the Communication Leader title at the 2013 Lide Awards – which annually acknowledges the CEOs that most contribute to the development of the country with important ideas. The tribute remembers the executive's essential role to consolidate Y&R Brazil as one of the most important agencies in the country in the last 11 years and one of the most awarded in the world at the 2012 International Cannes Creativity Festival. Awarded through the vote of an executive committee formed by 22 entrepreneurial leaders, the title is promoted by the Corporate Leader Group (Lide). The Group, presided by João Doria Jr., gathers 1,300 companies and 49% of the private national GDP. The winners are elected in ten categories. This year, besides Quintela, they will pay a tribute to Graça Foster, Petrobras president, as Personality of the Year, Edson de Godoy Bueno, Amilpar board president (Entrepreneur of the Year), André Esteves, BTG Pactual bank president (Corporate Director of the Year), Enéas Pestana, Pão de Açúcar group president (Retail Leader), João Castro Neves, Ambev president (Industry Leader), José Seripieri Jr., Qualicorp president (Service Sector Leader), Carlos Fadigas, Braskem president (Sustainability Leader), Marcial Portela, Santander bank president (Social Responsibility Leader), and Antonio Carlos Valente, Grupo Telefônica president (Innovation Leader). At the awards, Lide will also pay a special tribute to Martins Group president, Alaor Martins. According to João Doria Jr., the Lide Award is “a great acknowledgment of Quintela's victorious career”. Y&R Brazil's president also was celebrated with the Caboré Award in the Account Executive Professional of the Year category in the end of 2008, and in the beginning of 2012, as an acknowledgment of his work in the advertising market, he was elected Adman of the Year at the Colunistas Brasil Awards. “It's an honor to be part of the acknowledged group of leaderships in 2013,” Quintela says. To him, the Lide Award is a collective triumph. “I dedicate this important tribute to Y&R Brazil's clients and collaborators. Without their invaluable collaboration in my day to day, this would not be possible,” he points out. About the Award – The Corporate Leader Group (Lide) gathers 1,300 of the largest companies in the country with 49% of the private Brazilian GDP. Every Year,the Comandatuba Forum, the biggest corporate meeting in Brazil, gathers public authorities and corporate leaders for a positive debate agenda in favor of Brazil's economic and social development. It promotes talks that discuss economic policies, corporate management and social responsibility matters that impact the national scenario. The theme in 2013 is “Brazil: prepared for the World Cup and Olympics?” About Y&R – In Brazil, Y&R belongs to Grupo Newcomm, partners of WPP, the biggest communication conglomerate in the world. As the market leader in the country for 11 years, according to Ibope Monitor institute, the Brazilian agency also became the most awarded in the network that counts on 186 units in 90 countries at the last edition of the Cannes International Creativity Festival, and for the second consecutive year stayed among the five Brazilian agencies that most won Lions at the event. In its client portfolio, it counts on the prestige of accounts such as Alelo, American Express, Boehringer Ingelheim, Bradesco, Casas Bahia, Colgate-Palmolive, Danone, Elo, Honda Motos, Grupo Petrópolis, Hopi Hari, LG, Peugeot, Ponto Frio, TAM, Texaco and Vivo. Awards, y&r brazil, brasil, marcus quintela, WPP Printer Friendly Download PDF The Perfect Gift for Grads: Y&R Exec's New Book Tells How to Get that First Job May 6, 2013 - Know any new college graduates looking for that first job? Or any young people already working and thinking of switching jobs? “The Advertising On-Ramp: Getting Your First Advertising Job” was written for them. Just published in time for the new graduates of 2013 comes this must-read for anyone hoping to break into communications, marketing, and advertising. And just about any other field, as well. “The Advertising On-Ramp: Getting Your First Advertising Job” (Paramount Books, $19.95) is the first book to lead college grads and others through the hiring process at big advertising agencies. Author Belle Frank, a senior executive at Madison Avenue powerhouse Young & Rubicam, draws on more than 25 years’ experience to address the many issues—professional and personal—that marketers encounter when interviewing and hiring. Graduates looking for that first job will receive a step-by-step tutorial to getting hired. Frank explains how to make a resume jump out of the pile; how to handle job interviews—preparing for them, what to do and say during them, and how to follow-up afterward; and what skills agencies look for most. She also uses real-life examples to show how good candidates can become must-hires. In clear and readable fashion, with honesty and humor, Frank answers the basic question every job-seeker wants answered: What will make me the person they want to hire? “The Advertising On-Ramp” is also required reading for advertising and marketing professionals responsible for attracting and developing new talent, as well as those advising graduates about career choices. While written about advertising, nearly all of Frank’s sage advice applies to recent graduates looking for that first job in any field. And young employees looking for help getting their second and third jobs will get a leg up, too. “With wisdom, humor, and straight talk, Belle offers a clear road map to success. In an age when competition for jobs is at an all-time high, this book offers dead-on practical advice that will help anyone be a stronger job candidate.” —Lynn Appelbaum, Professor and Director, Advertising/PR Program, The City College of New York “The Advertising On-Ramp” is now available at Amazon.com and Paramount Books. Read more Close The Perfect Gift for Grads: Y&R Exec's New Book Tells How to Get that First Job May 6, 2013 - Know any new college graduates looking for that first job? Or any young people already working and thinking of switching jobs? “The Advertising On-Ramp: Getting Your First Advertising Job” was written for them. Just published in time for the new graduates of 2013 comes this must-read for anyone hoping to break into communications, marketing, and advertising. And just about any other field, as well. “The Advertising On-Ramp: Getting Your First Advertising Job” (Paramount Books, $19.95) is the first book to lead college grads and others through the hiring process at big advertising agencies. Author Belle Frank, a senior executive at Madison Avenue powerhouse Young & Rubicam, draws on more than 25 years’ experience to address the many issues—professional and personal—that marketers encounter when interviewing and hiring. Graduates looking for that first job will receive a step-by-step tutorial to getting hired. Frank explains how to make a resume jump out of the pile; how to handle job interviews—preparing for them, what to do and say during them, and how to follow-up afterward; and what skills agencies look for most. She also uses real-life examples to show how good candidates can become must-hires. In clear and readable fashion, with honesty and humor, Frank answers the basic question every job-seeker wants answered: What will make me the person they want to hire? “The Advertising On-Ramp” is also required reading for advertising and marketing professionals responsible for attracting and developing new talent, as well as those advising graduates about career choices. While written about advertising, nearly all of Frank’s sage advice applies to recent graduates looking for that first job in any field. And young employees looking for help getting their second and third jobs will get a leg up, too. “With wisdom, humor, and straight talk, Belle offers a clear road map to success. In an age when competition for jobs is at an all-time high, this book offers dead-on practical advice that will help anyone be a stronger job candidate.” —Lynn Appelbaum, Professor and Director, Advertising/PR Program, The City College of New York “The Advertising On-Ramp” is now available at Amazon.com and Paramount Books. belle frank, advertising on-ramp, thought leadership, Careers, News, Y&R Printer Friendly Download PDF Madison Avenue's Iconic Brands Move West to 3 Columbus Circle May 1, 2013 - One of advertising’s original Madison Avenue agencies, Y&R, along with sister company Wunderman (a pioneer in direct, CRM and digital, that also had its roots on Madison Avenue) are moving to 3 Columbus Circle, a crossroad of NY’s vibrant commerce and culture, as well as a block away from Central Park. “Madison Avenue is a state of mind,” said David Sable, Global CEO of Y&R. We’re excited to move into space that we have designed to accommodate who we are and how we work. Its openness and flexibility reflect our collaborative and creative culture. We’ve got great common spaces and terraces and a café — all kinds of spaces for people to work in ways that work for them and, as a result, create the best work possible for our clients. That’s Madison Avenue rewritten for our times.” The new offices occupy 10 floors and 350,000 square feet on the south side of Columbus Circle. For 18 months, Y&R and Wunderman teams have worked alongside architects from Gensler to create a space that matches the sensitivities of the modern agency. Wunderman floors feature three Interactive walls that respond to motion. Y&R floors boast murals from up-and-coming artists and there is a dedicated multi-media room for Y&R’s proprietary social media platform, Y&R Zeitgeist that will allow clients to participate in analytic sessions as social media activity occurs in real-time. “I think Lester described our new neighborhood the best when he called it New York’s creative conscience” said Daniel Morel, chairman and CEO of Wunderman. “It’s that creative atmosphere at 3CC which will serve as the cradle for ideas.” Lester Wunderman joins the New York Wunderman staff in the move, and has provided his thoughts, and shares his hopes for the future on video. “I always say ‘do it big or stay in bed,’” said David Sable. “Our new space is all about helping us foster the best culture, the best creativity, the best way to engage all the people we bring together to create work for our clients. We are thrilled to have this chance to create the optimal relationship between people and their work space. It’s a new chapter for us and we are all very excited,” he added. Y&R Advertising companies moving to the new space include Y&R, VML, Iconmobile, as well as Bravo, Kang & Lee and Mosaica. Wunderman moves along with Blast Radius, Design Kitchen and KBM Group. WPP’s Red Fuse Communications also move to 3CC. About Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R has also integrated iconmobile, market leader in mobile business solutions and mobile marketing, into VML. Y&R includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. About Wunderman Advertising Age ranks Wunderman as the #1 global digital agency network and #1 mobile marketing agency in the United States. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com. Read more Close Madison Avenue's Iconic Brands Move West to 3 Columbus Circle May 1, 2013 - One of advertising’s original Madison Avenue agencies, Y&R, along with sister company Wunderman (a pioneer in direct, CRM and digital, that also had its roots on Madison Avenue) are moving to 3 Columbus Circle, a crossroad of NY’s vibrant commerce and culture, as well as a block away from Central Park. “Madison Avenue is a state of mind,” said David Sable, Global CEO of Y&R. We’re excited to move into space that we have designed to accommodate who we are and how we work. Its openness and flexibility reflect our collaborative and creative culture. We’ve got great common spaces and terraces and a café — all kinds of spaces for people to work in ways that work for them and, as a result, create the best work possible for our clients. That’s Madison Avenue rewritten for our times.” The new offices occupy 10 floors and 350,000 square feet on the south side of Columbus Circle. For 18 months, Y&R and Wunderman teams have worked alongside architects from Gensler to create a space that matches the sensitivities of the modern agency. Wunderman floors feature three Interactive walls that respond to motion. Y&R floors boast murals from up-and-coming artists and there is a dedicated multi-media room for Y&R’s proprietary social media platform, Y&R Zeitgeist that will allow clients to participate in analytic sessions as social media activity occurs in real-time. “I think Lester described our new neighborhood the best when he called it New York’s creative conscience” said Daniel Morel, chairman and CEO of Wunderman. “It’s that creative atmosphere at 3CC which will serve as the cradle for ideas.” Lester Wunderman joins the New York Wunderman staff in the move, and has provided his thoughts, and shares his hopes for the future on video. “I always say ‘do it big or stay in bed,’” said David Sable. “Our new space is all about helping us foster the best culture, the best creativity, the best way to engage all the people we bring together to create work for our clients. We are thrilled to have this chance to create the optimal relationship between people and their work space. It’s a new chapter for us and we are all very excited,” he added. Y&R Advertising companies moving to the new space include Y&R, VML, Iconmobile, as well as Bravo, Kang & Lee and Mosaica. Wunderman moves along with Blast Radius, Design Kitchen and KBM Group. WPP’s Red Fuse Communications also move to 3CC. About Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R has also integrated iconmobile, market leader in mobile business solutions and mobile marketing, into VML. Y&R includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. About Wunderman Advertising Age ranks Wunderman as the #1 global digital agency network and #1 mobile marketing agency in the United States. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com. Y&R, young & rubicam, young, rubicam, Wunderman, David Sable Printer Friendly Download PDF "Today Begins a New Chapter" April 26, 2013 – After 87 years of calling 285 Madison Avenue home, Y&R is moving to 3 Columbus Circle. “Today we are building the basis for the next 90 years,” Global CEO David Sable announced on the agency's last day at its old address. “Madison Avenue is a state of mind, not a state of place.” Since our start in 1923, Y&R has been synonymous with smart, creative and innovative thinking. Founded on a commitment to ‘Resist the Usual’, Y&R continues to defy the norm by moving West – to the crossroads of culture and commerce. We have enlisted the very best minds to create an environment that fosters creative thinking and collaboration. From the totally open space to the team rooms – 3CC has been designed to allow a cross-pollination of ideas and resources, so that we continually deliver on our promise to be our clients’ most important partner. Read more Close "Today Begins a New Chapter" April 26, 2013 – After 87 years of calling 285 Madison Avenue home, Y&R is moving to 3 Columbus Circle. “Today we are building the basis for the next 90 years,” Global CEO David Sable announced on the agency's last day at its old address. “Madison Avenue is a state of mind, not a state of place.” Since our start in 1923, Y&R has been synonymous with smart, creative and innovative thinking. Founded on a commitment to ‘Resist the Usual’, Y&R continues to defy the norm by moving West – to the crossroads of culture and commerce. We have enlisted the very best minds to create an environment that fosters creative thinking and collaboration. From the totally open space to the team rooms – 3CC has been designed to allow a cross-pollination of ideas and resources, so that we continually deliver on our promise to be our clients’ most important partner. David Sable, Y&R, 285 madison avenue, columbus circle Printer Friendly Download PDF Y&R Uruguay named most creative agency in annual survey held by Equipos Mori March 21, 2013 – Advertisers in Uruguay choose Young & Rubicam as the agency they would recommend, the most creative, with better strategic planning, and the market leader. And for the fifth consecutive year, Álvaro Moré has been chosen as the Best Director of Agency. In Young & Rubicam Uruguay the staff are celebrating. The agency led by Álvaro Moré has just obtained excellent results in the annual survey held among major advertisers, conducted by Equipos Mori. Advertisers have chosen Young & Rubicam as "the agency they would recommend." This is consistent with the results of the survey that yielded that Young & Rubicam is the most creative agency and the best in strategic planning. With 47 percent of the responses, advertisers claimed Young & Rubicam as the market leader. "Being named as the leading agency in the market makes us feel proud: for the team of talents who work every day, for our clients who trust us and require us to keep improving ourselves," said Alvaro Moré, president of Young & Rubicam in Uruguay. Thus, 2013 has had a great start for Young & Rubicam. Read more Close Y&R Uruguay named most creative agency in annual survey held by Equipos Mori March 21, 2013 – Advertisers in Uruguay choose Young & Rubicam as the agency they would recommend, the most creative, with better strategic planning, and the market leader. And for the fifth consecutive year, Álvaro Moré has been chosen as the Best Director of Agency. In Young & Rubicam Uruguay the staff are celebrating. The agency led by Álvaro Moré has just obtained excellent results in the annual survey held among major advertisers, conducted by Equipos Mori. Advertisers have chosen Young & Rubicam as "the agency they would recommend." This is consistent with the results of the survey that yielded that Young & Rubicam is the most creative agency and the best in strategic planning. With 47 percent of the responses, advertisers claimed Young & Rubicam as the market leader. "Being named as the leading agency in the market makes us feel proud: for the team of talents who work every day, for our clients who trust us and require us to keep improving ourselves," said Alvaro Moré, president of Young & Rubicam in Uruguay. Thus, 2013 has had a great start for Young & Rubicam. Y&R Uruguay, Awards, alvaro more Printer Friendly Download PDF Y&RNYC Creates Digital Literacy Campaign for Ad Council and Connect2Compete March 21, 2013 - EveryoneOn, a pro bono campaign created by Y&RNYC designed to help all Americans access free digital literacy training, launched today. Y&RNYC partnered with the Ad Council and nonprofit Connect2Compete to unveil the nationwide campaign. "More than a fifth of American adults — approximately 62 million people — consider themselves non-users of the Internet, while 46 percent of non-users report that they lack the necessary skills," the Ad Council said in a release. Today, more than 80 percent of Fortune 500 companies post their job openings online only and require online applications. Fifty percent of today’s jobs require technology skills, and this percentage is expected to grow to 77 percent in the next decade. "This is such a great, timely cause to join, and we're so proud to have been given the opportunity to play a part,” said Jim Elliott, Chief Creative Officer, Y&R NYC. “For so many of us, the online world is such an ingrained part of our daily routine that we sometimes forget what a powerful force for good and betterment it can be. This campaign is about helping a whole new group of people experience that same, thrilling "aha!" online moment born in the early 90's when the Internet was starting to really come to life. The Internet is this infinite wellspring of discovery, and to help turn people on to that truth has become a deeply rewarding experience for the entire team." Read the full release Read more Close Y&RNYC Creates Digital Literacy Campaign for Ad Council and Connect2Compete March 21, 2013 - EveryoneOn, a pro bono campaign created by Y&RNYC designed to help all Americans access free digital literacy training, launched today. Y&RNYC partnered with the Ad Council and nonprofit Connect2Compete to unveil the nationwide campaign. "More than a fifth of American adults — approximately 62 million people — consider themselves non-users of the Internet, while 46 percent of non-users report that they lack the necessary skills," the Ad Council said in a release. Today, more than 80 percent of Fortune 500 companies post their job openings online only and require online applications. Fifty percent of today’s jobs require technology skills, and this percentage is expected to grow to 77 percent in the next decade. "This is such a great, timely cause to join, and we're so proud to have been given the opportunity to play a part,” said Jim Elliott, Chief Creative Officer, Y&R NYC. “For so many of us, the online world is such an ingrained part of our daily routine that we sometimes forget what a powerful force for good and betterment it can be. This campaign is about helping a whole new group of people experience that same, thrilling "aha!" online moment born in the early 90's when the Internet was starting to really come to life. The Internet is this infinite wellspring of discovery, and to help turn people on to that truth has become a deeply rewarding experience for the entire team." Read the full release y&rnyc, pro bono Printer Friendly Download PDF VML Qais Wins Digital Duties of HealthFore March 18, 2013 – VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies’ Healthcare IT service offering - HealthFore. Covering the entire gamut of healthcare operations for providers on all levels, HealthFore provides robust, scalable and efficient IT platforms across a wide spectrum of care delivery including a unique mHealth service where patients can talk to medical practitioners on their Airtel mobile phones. VML Qais will be responsible for developing the digital roadmap of all the B2B services of the HealthFore brand – including website builds, social media and SEO. Commenting on this prestigious appointment, VML Qais CEO Tripti Lochan said: “We are extremely excited to be working with HealthFore on this unique and dynamic service offering. Healthcare in India is growing exponentially, and we are proud to have been chosen as the agency that will partner HealthFore in their growing thrust towards bettering healthcare services in the country.” “We are delighted to be working with VML Qais as we grow and expand the healthcare market in India. As we move forward, digital will play an increasingly key role is helping us reach out to the right audience and educate users on our various products. We found VML Qais to be the right partner, in both capability and spirit, to take us where we want to go,” said Pankaj Vaish, CEO, HealthFore. The HealthFore win is an exciting addition to VML Qais’ already robust portfolio of clients in India, which include Mahindra & Mahindra, ICICI Bank, Revlon India, Tata Motors and Mahindra 2 Wheeler. Read more Close VML Qais Wins Digital Duties of HealthFore March 18, 2013 – VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies’ Healthcare IT service offering - HealthFore. Covering the entire gamut of healthcare operations for providers on all levels, HealthFore provides robust, scalable and efficient IT platforms across a wide spectrum of care delivery including a unique mHealth service where patients can talk to medical practitioners on their Airtel mobile phones. VML Qais will be responsible for developing the digital roadmap of all the B2B services of the HealthFore brand – including website builds, social media and SEO. Commenting on this prestigious appointment, VML Qais CEO Tripti Lochan said: “We are extremely excited to be working with HealthFore on this unique and dynamic service offering. Healthcare in India is growing exponentially, and we are proud to have been chosen as the agency that will partner HealthFore in their growing thrust towards bettering healthcare services in the country.” “We are delighted to be working with VML Qais as we grow and expand the healthcare market in India. As we move forward, digital will play an increasingly key role is helping us reach out to the right audience and educate users on our various products. We found VML Qais to be the right partner, in both capability and spirit, to take us where we want to go,” said Pankaj Vaish, CEO, HealthFore. The HealthFore win is an exciting addition to VML Qais’ already robust portfolio of clients in India, which include Mahindra & Mahindra, ICICI Bank, Revlon India, Tata Motors and Mahindra 2 Wheeler. vml qais, clients, tripti lochan Printer Friendly Download PDF Y&R Research Finds it’s Cool to be a Housewife in China; New ‘Chinese Whispers’ Unveil Emerging Trends Among 18-34 Year Olds March 6, 2013 – Caution, control, conspicuous consumption and women’s aspirations to be a housewife are among the interesting revelations in Y&R China’s research findings unveiled today in Shanghai. Conducted annually across China for over ten years, Y&R’s proprietary Brand Asset Valuator (BAV) and qualitative eXploring, have identified 10 emerging trends that will impact brand and business success. These emerging trends are all revelatory, many of them running counter to popular perception, and offer invaluable insights into how attitudes are changing toward brands and consumption in China. “These are some less obvious discoveries gleaned from Y&R’s own studies,” explained Charles Sampson, CEO Y&R China. “We have focussed on 18-34 year olds, who have witnessed the opportunities and challenges of China’s transformations from an early age. They keep amazing us with how they evolve. They continue to experience tremendous economic and cultural transformations that shape how they define themselves, their impact on society at large, and how they consume brands.” Some findings from the Ten Whispers include: CHANGE: The move from urgency to caution Newness is not as exciting as before. Change has been the constant and we are beginning to see a decline of interest in things new. They seem to be suffering from fatigue. Instead, people are beginning to want to slow down. They want to feel that they still have a part to play in society, just like yesterday, and the script is not getting changed too fast and too frequently. WOMEN: It’s cool to be a housewife From holding up half the sky to holding up a happy home. From managing work to managing family. From arranging meetings to arranging flowers. Women now can choose, as much as men can choose. Among both women and men, there is a growing acceptance of women (or men) who quit their jobs to become house-makers. This trend is regarded not as a return to tradition but as progress. It’s a show of self-determinism against the history when their mothers were driven out of the home into the public workforce alongside men. Women are nowadays more confident to reprioritize life over career and pursue what they want. RULES: From freedom to control The traditional fear of chaos (乱) is coming back. We used to believe breaking rules created advantages - “heroes were born out of chaos”. When nutritional food was found to be poisonous and bullet trains derailed, many promises of change proved to be fantasy. It’s become clear that breaking rules can hurt everyone. As they re-evaluate what’s right and what’s wrong against an ever-moving background, they pine for direction and guidance. WEALTH: Earn it, flaunt it Money has come out of the closet. Traditionally, ‘gentlemen don’t care about money’. After 30 years of economic reform, money has found its admirable place in people’s minds and conversations. They are more comfortable expressing their desire for wealth and admiration for those who have earned it. Money is a sign of earned success, and has earned associations with positive values like entrepreneurship, talent, the intelligence of self-made men. HAPPINESS: From success to balance People are realizing that ‘success’ alone doesn’t make them happy. The ability to manage a balanced life is more important for a sense of satisfaction. ‘Success’ is about money, but the power of money is eroded. Common belief was that money helped escape the dangers of poor quality, but many products have proven to be substandard copycats or fake. One cannot rely on money alone to be happy, one has to try to strike a balance. BRANDS: From Badge to Buddy This generation of consumers is unique in that they were the first to be re-exposed to branding, as commercial marketing returned after a long period of forced absence. As they grew up with brands, their relationship with brands matured. While they used to look to brands as proof they were keeping up, they now want a more intimate relationship with brands, one that is more based on knowledge, trust and companionship. Brands have to earn the privilege of getting close to people, by offering something of value, so that they are passed on to other people, just like a great whisper. Added Kaiyu Li, Head of Planning Y&R China, “We based the analysis on Y&R’s proprietary brand and insight tool BrandAsset® Valuator and qualitative eXploring. By comparing BAV data diachronically and conducting a series of conversations with consumers, we hear “whispers” about how their attitudes are shifting and what they are looking for from brands. Whispers arouse curiosity. Whispers bond relationships. Whispers go around. Whispers build brands.” Read more Close Y&R Research Finds it’s Cool to be a Housewife in China; New ‘Chinese Whispers’ Unveil Emerging Trends Among 18-34 Year Olds March 6, 2013 – Caution, control, conspicuous consumption and women’s aspirations to be a housewife are among the interesting revelations in Y&R China’s research findings unveiled today in Shanghai. Conducted annually across China for over ten years, Y&R’s proprietary Brand Asset Valuator (BAV) and qualitative eXploring, have identified 10 emerging trends that will impact brand and business success. These emerging trends are all revelatory, many of them running counter to popular perception, and offer invaluable insights into how attitudes are changing toward brands and consumption in China. “These are some less obvious discoveries gleaned from Y&R’s own studies,” explained Charles Sampson, CEO Y&R China. “We have focussed on 18-34 year olds, who have witnessed the opportunities and challenges of China’s transformations from an early age. They keep amazing us with how they evolve. They continue to experience tremendous economic and cultural transformations that shape how they define themselves, their impact on society at large, and how they consume brands.” Some findings from the Ten Whispers include: CHANGE: The move from urgency to caution Newness is not as exciting as before. Change has been the constant and we are beginning to see a decline of interest in things new. They seem to be suffering from fatigue. Instead, people are beginning to want to slow down. They want to feel that they still have a part to play in society, just like yesterday, and the script is not getting changed too fast and too frequently. WOMEN: It’s cool to be a housewife From holding up half the sky to holding up a happy home. From managing work to managing family. From arranging meetings to arranging flowers. Women now can choose, as much as men can choose. Among both women and men, there is a growing acceptance of women (or men) who quit their jobs to become house-makers. This trend is regarded not as a return to tradition but as progress. It’s a show of self-determinism against the history when their mothers were driven out of the home into the public workforce alongside men. Women are nowadays more confident to reprioritize life over career and pursue what they want. RULES: From freedom to control The traditional fear of chaos (乱) is coming back. We used to believe breaking rules created advantages - “heroes were born out of chaos”. When nutritional food was found to be poisonous and bullet trains derailed, many promises of change proved to be fantasy. It’s become clear that breaking rules can hurt everyone. As they re-evaluate what’s right and what’s wrong against an ever-moving background, they pine for direction and guidance. WEALTH: Earn it, flaunt it Money has come out of the closet. Traditionally, ‘gentlemen don’t care about money’. After 30 years of economic reform, money has found its admirable place in people’s minds and conversations. They are more comfortable expressing their desire for wealth and admiration for those who have earned it. Money is a sign of earned success, and has earned associations with positive values like entrepreneurship, talent, the intelligence of self-made men. HAPPINESS: From success to balance People are realizing that ‘success’ alone doesn’t make them happy. The ability to manage a balanced life is more important for a sense of satisfaction. ‘Success’ is about money, but the power of money is eroded. Common belief was that money helped escape the dangers of poor quality, but many products have proven to be substandard copycats or fake. One cannot rely on money alone to be happy, one has to try to strike a balance. BRANDS: From Badge to Buddy This generation of consumers is unique in that they were the first to be re-exposed to branding, as commercial marketing returned after a long period of forced absence. As they grew up with brands, their relationship with brands matured. While they used to look to brands as proof they were keeping up, they now want a more intimate relationship with brands, one that is more based on knowledge, trust and companionship. Brands have to earn the privilege of getting close to people, by offering something of value, so that they are passed on to other people, just like a great whisper. Added Kaiyu Li, Head of Planning Y&R China, “We based the analysis on Y&R’s proprietary brand and insight tool BrandAsset® Valuator and qualitative eXploring. By comparing BAV data diachronically and conducting a series of conversations with consumers, we hear “whispers” about how their attitudes are shifting and what they are looking for from brands. Whispers arouse curiosity. Whispers bond relationships. Whispers go around. Whispers build brands.” Y&R Shanghai, China, charles sampson, bav Printer Friendly Download PDF Y&R Names Matt Anthony CEO of Y&R North America March 6, 2013 – Y&R announced today that Matt Anthony is being named CEO of Y&R Advertising North America. Anthony was one of the four original partners of VML and served as CEO from its early days until 2011 when he named Jon Cook as his successor. He succeeds Carter Murray, who is leaving to take a new post. “Matt Anthony brings his amazing track record of having built our digital partner, VML, into one of the fastest-growing digital agencies, recognized by Forrester for its offering, and as an agency that is consistently named as a Best Place to Work. He has a passion for life, for building a great workplace culture, a zest for new business and is an exceptionally generous teacher. He believes wholeheartedly in the power of great creative and its ability to drive business. Clients find him an inspired partner, committed to great service and ideas,” said David Sable, Global CEO of Y&R. “I have worked with Matt for almost 13 years and look forward to working with him in this new role. He has long been part of our culture and community, and will be eagerly and warmly received,” Sable added. “He joins at a great juncture — our agencies in the US have never been stronger and will continue on a great trajectory." “Carter helped us immensely in North America and has been a great champion of our people. We can only thank him and wish him the very best,” Sable remarked. Anthony is already a member of Y&R’s Executive Committee, immersed in the agency’s operations and strategic development. He has spent the past six months at Y&R Australia on a special assignment there and will remain Chairman Emeritus of VML. The change becomes effective immediately. Read more Close Y&R Names Matt Anthony CEO of Y&R North America March 6, 2013 – Y&R announced today that Matt Anthony is being named CEO of Y&R Advertising North America. Anthony was one of the four original partners of VML and served as CEO from its early days until 2011 when he named Jon Cook as his successor. He succeeds Carter Murray, who is leaving to take a new post. “Matt Anthony brings his amazing track record of having built our digital partner, VML, into one of the fastest-growing digital agencies, recognized by Forrester for its offering, and as an agency that is consistently named as a Best Place to Work. He has a passion for life, for building a great workplace culture, a zest for new business and is an exceptionally generous teacher. He believes wholeheartedly in the power of great creative and its ability to drive business. Clients find him an inspired partner, committed to great service and ideas,” said David Sable, Global CEO of Y&R. “I have worked with Matt for almost 13 years and look forward to working with him in this new role. He has long been part of our culture and community, and will be eagerly and warmly received,” Sable added. “He joins at a great juncture — our agencies in the US have never been stronger and will continue on a great trajectory." “Carter helped us immensely in North America and has been a great champion of our people. We can only thank him and wish him the very best,” Sable remarked. Anthony is already a member of Y&R’s Executive Committee, immersed in the agency’s operations and strategic development. He has spent the past six months at Y&R Australia on a special assignment there and will remain Chairman Emeritus of VML. The change becomes effective immediately. Y&R, leadership, David Sable, Matt Anthony, Y&R North America Printer Friendly Download PDF Lisa Hezila Appointed Managing Director; Gigi Lee Named Executive Creative Director at Y&R Malaysia March 6, 2013 – Sanjay Bhasin, Chief Executive Officer Southeast Asia, and Marcus Rebeschini, Chief Creative Officer Y&R Asia, today announced the appointments of Lisa Hezila as Managing Director, and Gigi Lee as Executive Creative Director, at Y&R Malaysia. Hezila is promoted to Managing Director from the role of Group General Manager which she has held since August 2010. Lee is promoted to Executive Creative Director from Creative Director, having led the creative department for the past year. “Y&R Malaysia’s accomplishments this year are testament to both Lisa’s and Gigi’s leadership of their young, but extremely talented team," Bhasin said. "Their achievements have been a perfect balance of fame and fortune, stellar awards success coupled with a slew of new business wins.” Awards success at local, regional and international shows led to Y&R Malaysia being ranked among the top 20 agencies in the world, according to a global compilation of all major creative awards shows. Fifty-six international awards won in 2012 include 1 Gold and 1 Silver at the London International Awards; 21 Ad Stars (including 1 Gold and 6 Silver); 2 Silver and 2 Bronze Cannes Lions; 2 Silver ANDY Awards; 1 Silver Pencil and 1 Merit at One Show; 1 Silver, 4 Bronze, 5 Shortlist at Spikes Asia; 1 Bronze Clio; 1 D&AD In-book as well as AdFest success. Y&R Malaysia’s overall tally of 96 awards in 2012 placed the agency in sixth position in the Asia Pacific region, having also been awarded the biggest honours in Malaysia’s advertising industry, winning both Golden Kancil "Best of the Best" and being named "Agency of the Year" at the Kancil Awards 2012, for the first time in its 19-year history. New business wins included Media Prima TV Networks, Ferrari, Maserati, CIMB Mapletree, EXIM Bank and UEMLand. “From being named Malaysia’s ‘Agency of the Year’ for the first time in its 19-year history, to being ranked among the top 20 agencies in the world by The Big Won Report, it’s been a year of wins not only on a creative front but also a great success on the business front thanks to Gigi’s and Lisa’s leadership of an impressive hungry team. Gigi’s and Lisa’s promotions are very well-deserved; which I am sure their fellow peers would agree,” said Rebeschini. Hezila started her career in marketing with Edaran Otomobil Nasional Berhad before joining Formula 1 Powerboat World Championship Grand Prix as the Head of Marketing Communications and Sponsorship. After spending six years as a client, in October 2004 she joined Paragon Y&R to head the operation and, within just a few years, rebuilt the agency. In August 2010, she was promoted to Group GM for Y&R Group KL, working with the team on client's brands such as Colgate, Campbell’s, Cerebos, Malaysia Milk and others. Her philosophy of always thinking big has seen Y&R and Paragon Y&R aggressively look into tapping new business and has extended the agency offering beyond conventional advertising. Lisa was among the select few, and the only woman from Malaysia, to be named among Asia Pacific’s ‘Women to Watch’ by Campaign Asia Pacific magazine in 2012. Having started out "below the line," Lee’s move into art direction saw her apply her craft to local and regional accounts, winning and handling brands like Tiger Beer, Guinness, Carlsberg, Kraft, Toyota, Lexus, Colgate, Campbell’s, KFC, local telecommunications providers and television networks, and more. Lee’s been with some of the most awarded agencies in town and won her share of metal including Spikes, AdFest, One Show, Clio, LIAA, NYFest, ANDY, D&AD and Cannes; shows everybody keeps talking about. Since returning to her roots at Y&R Malaysia, Lee led the creative to win the local Kancil Awards’ Best of Show, and the office’s first ever Agency of the Year award. Campaign Asia Pacific magazine named her Asia’s third most awarded art director, and just recently, The Big Won Report put the humble Malaysian office at world’s 19th most creative agency. Read more Close Lisa Hezila Appointed Managing Director; Gigi Lee Named Executive Creative Director at Y&R Malaysia March 6, 2013 – Sanjay Bhasin, Chief Executive Officer Southeast Asia, and Marcus Rebeschini, Chief Creative Officer Y&R Asia, today announced the appointments of Lisa Hezila as Managing Director, and Gigi Lee as Executive Creative Director, at Y&R Malaysia. Hezila is promoted to Managing Director from the role of Group General Manager which she has held since August 2010. Lee is promoted to Executive Creative Director from Creative Director, having led the creative department for the past year. “Y&R Malaysia’s accomplishments this year are testament to both Lisa’s and Gigi’s leadership of their young, but extremely talented team," Bhasin said. "Their achievements have been a perfect balance of fame and fortune, stellar awards success coupled with a slew of new business wins.” Awards success at local, regional and international shows led to Y&R Malaysia being ranked among the top 20 agencies in the world, according to a global compilation of all major creative awards shows. Fifty-six international awards won in 2012 include 1 Gold and 1 Silver at the London International Awards; 21 Ad Stars (including 1 Gold and 6 Silver); 2 Silver and 2 Bronze Cannes Lions; 2 Silver ANDY Awards; 1 Silver Pencil and 1 Merit at One Show; 1 Silver, 4 Bronze, 5 Shortlist at Spikes Asia; 1 Bronze Clio; 1 D&AD In-book as well as AdFest success. Y&R Malaysia’s overall tally of 96 awards in 2012 placed the agency in sixth position in the Asia Pacific region, having also been awarded the biggest honours in Malaysia’s advertising industry, winning both Golden Kancil "Best of the Best" and being named "Agency of the Year" at the Kancil Awards 2012, for the first time in its 19-year history. New business wins included Media Prima TV Networks, Ferrari, Maserati, CIMB Mapletree, EXIM Bank and UEMLand. “From being named Malaysia’s ‘Agency of the Year’ for the first time in its 19-year history, to being ranked among the top 20 agencies in the world by The Big Won Report, it’s been a year of wins not only on a creative front but also a great success on the business front thanks to Gigi’s and Lisa’s leadership of an impressive hungry team. Gigi’s and Lisa’s promotions are very well-deserved; which I am sure their fellow peers would agree,” said Rebeschini. Hezila started her career in marketing with Edaran Otomobil Nasional Berhad before joining Formula 1 Powerboat World Championship Grand Prix as the Head of Marketing Communications and Sponsorship. After spending six years as a client, in October 2004 she joined Paragon Y&R to head the operation and, within just a few years, rebuilt the agency. In August 2010, she was promoted to Group GM for Y&R Group KL, working with the team on client's brands such as Colgate, Campbell’s, Cerebos, Malaysia Milk and others. Her philosophy of always thinking big has seen Y&R and Paragon Y&R aggressively look into tapping new business and has extended the agency offering beyond conventional advertising. Lisa was among the select few, and the only woman from Malaysia, to be named among Asia Pacific’s ‘Women to Watch’ by Campaign Asia Pacific magazine in 2012. Having started out "below the line," Lee’s move into art direction saw her apply her craft to local and regional accounts, winning and handling brands like Tiger Beer, Guinness, Carlsberg, Kraft, Toyota, Lexus, Colgate, Campbell’s, KFC, local telecommunications providers and television networks, and more. Lee’s been with some of the most awarded agencies in town and won her share of metal including Spikes, AdFest, One Show, Clio, LIAA, NYFest, ANDY, D&AD and Cannes; shows everybody keeps talking about. Since returning to her roots at Y&R Malaysia, Lee led the creative to win the local Kancil Awards’ Best of Show, and the office’s first ever Agency of the Year award. Campaign Asia Pacific magazine named her Asia’s third most awarded art director, and just recently, The Big Won Report put the humble Malaysian office at world’s 19th most creative agency. y&r malaysia, Asia, hezila, Sanjay Bhasin, marcus rebeschini, Y&R Asia Printer Friendly Download PDF Y&R Wins Two of Ten TED Annual Ads Worth Spreading February 26, 2013 – Y&R is proud to announce that two of its campaigns were selected as winners of the third TED Ads Worth Spreading initiative. Y&R's two spots were among the 10 winners announced today at the TED conference in Long Beach, California, and will be featured after talks across TED.com. Y&R is the only agency to have multiple ads in the final 10. “Each of the 10 ads selected go beyond the creative brief to create a meaningful connection with their audience,” the organization said in announcing the winners. Watch the winning work here. Read more Close Y&R Wins Two of Ten TED Annual Ads Worth Spreading February 26, 2013 – Y&R is proud to announce that two of its campaigns were selected as winners of the third TED Ads Worth Spreading initiative. Y&R's two spots were among the 10 winners announced today at the TED conference in Long Beach, California, and will be featured after talks across TED.com. Y&R is the only agency to have multiple ads in the final 10. “Each of the 10 ads selected go beyond the creative brief to create a meaningful connection with their audience,” the organization said in announcing the winners. Watch the winning work here. Y&R, TED, Y&R New York, Y&R Argentina, ads worth spreading Printer Friendly Download PDF Mike Reese and Mimi Cook Join Forces to Lead Y&R:California as President and Chief Creative Officer Y&R Promotes from Within the Agency: Y&R NYC Veteran and San Francisco-Based Strategic and Creative Leader to Expand Y&R’s West Coast Agency February 20, 2013 - Carter Murray, President & CEO of Y&R North America, announced today that Mike Reese, Managing Partner at Y&R NYC, has been promoted to President of Y&R:California. Mimi Cook, San Francisco-based strategic and creative leader will join Mike to lead Y&R’s West Coast agency as Chief Creative Officer. Mike and Mimi will be based in San Francisco and will be responsible for overseeing Y&R:California, including pursuing new business for the region. Doug Sweeny and Joe Kayser, who have been leading Y&R:California for close to two years, are leaving for a new opportunity. “I am delighted to name our new CEO from within. Mike is part of the heart, soul and spirit of Y&R. He is entrepreneurial, connects deeply with his clients, and knows how to leverage our network across discipline and geography. He will find a great partner in Mimi, who joins us with an impeccable creative pedigree, invaluable experience gained at Apple, and an impressive balance of creative and strategic skills,” he added. A long-time veteran of Y&R, Mike has held senior roles in account management, strategic planning and business development, working across a wide range of client categories. For the past seven years, Mike served as President of BrandBuzz, a Y&R company founded nearly 14 years ago that was one of the pioneers of breaking down the walls between creative and media, focusing on developing innovative, media-neutral solutions to client challenges. Mike has worked with some of the world’s leading brands across categories including, Consumer Packed Goods (CPG), beer and spirits, consumer electronics, airlines, retail and entertainment. Mimi has spent nearly all of her career in San Francisco working in the industry as a strategic and creative leader in a great mix of companies and across many categories. In addition to agency experience at Goodby, Silverstein; Publicis and Hal Riney, FCB and Chiat\Day, Mimi also spent four years as a Creative Director at Apple, where she worked intensively on the massive wind-up to launching the iPhone. Most recently, she was at Mekanism in San Francisco, as Brand Strategy Director. “I am thrilled to move to Y&R:California,” said Reese. “The agency has a great sense of the California “state of mind” — all about innovation and invention. Mimi’s lived that throughout her career, on the agency and client side. We see the agency’s strengths and tremendous opportunity for growth.” “I couldn’t be more excited to join Y&R,” said Cook. “It’s going to be an amazing experience continuing to do what I love out here in San Francisco, but also to interact with Y&R’s global network with its infinite amount of talent and resources. It’s really the best of both worlds. Mike and I are like-minded and bring complementary skills and experiences to our new partnership. I am so excited.” “This starts a new chapter for us on the West Coast,” said Murray. “Doug and Joe have done a good job to strengthen the agency’s roots in the California market through a creative-focused culture that resonated with local clients. We are broadening the brief now with Mike and Mimi — two leaders who are entrepreneurial, have real comfort in driving innovation, and a track record in building global brands,” said Murray. “Our Y&R North America network is thriving with double-digit revenue growth in New York and tremendous progress in Chicago. We think Y&R:California will be an equal partner in our continued success,” he added. Read more Close Mike Reese and Mimi Cook Join Forces to Lead Y&R:California as President and Chief Creative Officer Y&R Promotes from Within the Agency: Y&R NYC Veteran and San Francisco-Based Strategic and Creative Leader to Expand Y&R’s West Coast Agency February 20, 2013 - Carter Murray, President & CEO of Y&R North America, announced today that Mike Reese, Managing Partner at Y&R NYC, has been promoted to President of Y&R:California. Mimi Cook, San Francisco-based strategic and creative leader will join Mike to lead Y&R’s West Coast agency as Chief Creative Officer. Mike and Mimi will be based in San Francisco and will be responsible for overseeing Y&R:California, including pursuing new business for the region. Doug Sweeny and Joe Kayser, who have been leading Y&R:California for close to two years, are leaving for a new opportunity. “I am delighted to name our new CEO from within. Mike is part of the heart, soul and spirit of Y&R. He is entrepreneurial, connects deeply with his clients, and knows how to leverage our network across discipline and geography. He will find a great partner in Mimi, who joins us with an impeccable creative pedigree, invaluable experience gained at Apple, and an impressive balance of creative and strategic skills,” he added. A long-time veteran of Y&R, Mike has held senior roles in account management, strategic planning and business development, working across a wide range of client categories. For the past seven years, Mike served as President of BrandBuzz, a Y&R company founded nearly 14 years ago that was one of the pioneers of breaking down the walls between creative and media, focusing on developing innovative, media-neutral solutions to client challenges. Mike has worked with some of the world’s leading brands across categories including, Consumer Packed Goods (CPG), beer and spirits, consumer electronics, airlines, retail and entertainment. Mimi has spent nearly all of her career in San Francisco working in the industry as a strategic and creative leader in a great mix of companies and across many categories. In addition to agency experience at Goodby, Silverstein; Publicis and Hal Riney, FCB and Chiat\Day, Mimi also spent four years as a Creative Director at Apple, where she worked intensively on the massive wind-up to launching the iPhone. Most recently, she was at Mekanism in San Francisco, as Brand Strategy Director. “I am thrilled to move to Y&R:California,” said Reese. “The agency has a great sense of the California “state of mind” — all about innovation and invention. Mimi’s lived that throughout her career, on the agency and client side. We see the agency’s strengths and tremendous opportunity for growth.” “I couldn’t be more excited to join Y&R,” said Cook. “It’s going to be an amazing experience continuing to do what I love out here in San Francisco, but also to interact with Y&R’s global network with its infinite amount of talent and resources. It’s really the best of both worlds. Mike and I are like-minded and bring complementary skills and experiences to our new partnership. I am so excited.” “This starts a new chapter for us on the West Coast,” said Murray. “Doug and Joe have done a good job to strengthen the agency’s roots in the California market through a creative-focused culture that resonated with local clients. We are broadening the brief now with Mike and Mimi — two leaders who are entrepreneurial, have real comfort in driving innovation, and a track record in building global brands,” said Murray. “Our Y&R North America network is thriving with double-digit revenue growth in New York and tremendous progress in Chicago. We think Y&R:California will be an equal partner in our continued success,” he added. y&r california, leadership, News, mike reese, mimi cook, Carter Murray Printer Friendly Download PDF A First as Y&R SA ECD is Named Foreman of D&AD Jury February 20, 2013 - Y&R South Africa is proud to announce that Rui Alves, Y&R Johannesburg’s Executive Creative Director has been appointed as Foreman of the Radio Advertising Jury for the 2013 D&AD Awards. Since D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity, Alves' appointment is a great privilege and honour and is indicative of the global respect and acclaim that he has earned throughout his career. Last year was the first year that Y&R South Africa had representation at the D&AD awards, with Graham Lang, Y&R SA’s Chief Creative Officer, judging the Integrated and Earned Media category. Foremen work with the Jury Manager and a member of D&AD staff to ensure the judging criteria, voting procedures and abstentions are understood and that sessions are conducted fairly and thoroughly. Foremen also guide their judging groups and facilitate the judging process, while inspiring debate and ensuring that discussion is impartial and decisions are taken with objectivity, generosity and integrity. Alves expressed his pride about his selection, commenting, “The radio category is significant, because it is one of the oldest mediums and captures the biggest audiences, even those in some of the most remote places. The limitation of only being able to hear the brand message via radio presents an interesting challenge for advertisers, that truly encourages creative thinking in order to break through the clutter. I’m very excited about working through the submissions.” Alves started his career in 1990 and has built up an enviable collection of local and international accolades including Loeries, Cannes Lions, Clio’s, D&AD, One Show, New York Festivals, London International Advertising Awards, local and national Addy’s, Creative Circle Ad of the Year Awards and numerous Ad of the Month awards. He has worked on prominent brands such Axe, BMW, Land Rover, Nando’s, US Airways, Nissan & Infiniti, Virgin Atlantic Airways, Standard Bank, Adcock Ingram, Colgate, SAA, Savannah Cider, Investec and OMO. Read more Close A First as Y&R SA ECD is Named Foreman of D&AD Jury February 20, 2013 - Y&R South Africa is proud to announce that Rui Alves, Y&R Johannesburg’s Executive Creative Director has been appointed as Foreman of the Radio Advertising Jury for the 2013 D&AD Awards. Since D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity, Alves' appointment is a great privilege and honour and is indicative of the global respect and acclaim that he has earned throughout his career. Last year was the first year that Y&R South Africa had representation at the D&AD awards, with Graham Lang, Y&R SA’s Chief Creative Officer, judging the Integrated and Earned Media category. Foremen work with the Jury Manager and a member of D&AD staff to ensure the judging criteria, voting procedures and abstentions are understood and that sessions are conducted fairly and thoroughly. Foremen also guide their judging groups and facilitate the judging process, while inspiring debate and ensuring that discussion is impartial and decisions are taken with objectivity, generosity and integrity. Alves expressed his pride about his selection, commenting, “The radio category is significant, because it is one of the oldest mediums and captures the biggest audiences, even those in some of the most remote places. The limitation of only being able to hear the brand message via radio presents an interesting challenge for advertisers, that truly encourages creative thinking in order to break through the clutter. I’m very excited about working through the submissions.” Alves started his career in 1990 and has built up an enviable collection of local and international accolades including Loeries, Cannes Lions, Clio’s, D&AD, One Show, New York Festivals, London International Advertising Awards, local and national Addy’s, Creative Circle Ad of the Year Awards and numerous Ad of the Month awards. He has worked on prominent brands such Axe, BMW, Land Rover, Nando’s, US Airways, Nissan & Infiniti, Virgin Atlantic Airways, Standard Bank, Adcock Ingram, Colgate, SAA, Savannah Cider, Investec and OMO. rui alves, Y&R South Africa, d&ad, jury, News Printer Friendly Download PDF Y&R enters into affiliate agreement with Hancomm in South Korea February 7, 2013 - Y&R has entered into an affiliate agreement with Hancomm as the full-service advertising agency expands beyond South Korea to meet its clients’ international aspirations. Under the terms of the agreement, the two companies will build a strong partnership that raises Hancomm’s profile, establishing a world-class international presence beyond its domestic market. As Hancomm helps its clients go global, this will include training and sharing proprietary Y&R tools and research including BAV data and Generation Asia. "Through Hancomm's strategic partnership with Y&R’s strong global network in over 90 countries, Hancomm will continue grow and turn into a truly world-class advertising agency. Furthermore, it will enable us to upgrade our integrated marketing communication efforts through diverse channels in this rapidly changing world environment; thus, we will better serve the ever-rising demands of corporate clients in Korea in today's competitive global economy," said Hancomm President & Chief Executive Officer Il-Hyung Chang. Commenting on the agreement, Matthew Godfrey President Y&R Asia said, “We warmly welcome Hancomm as an affiliate, both Y&R Asia and Y&R Korea look forward to working closely with them. Y&R Korea is a flourishing and dynamic young agency under new Managing Director Hae Seong Jeong, we feel that both parties can benefit greatly from this partnership.” Read more Close Y&R enters into affiliate agreement with Hancomm in South Korea February 7, 2013 - Y&R has entered into an affiliate agreement with Hancomm as the full-service advertising agency expands beyond South Korea to meet its clients’ international aspirations. Under the terms of the agreement, the two companies will build a strong partnership that raises Hancomm’s profile, establishing a world-class international presence beyond its domestic market. As Hancomm helps its clients go global, this will include training and sharing proprietary Y&R tools and research including BAV data and Generation Asia. "Through Hancomm's strategic partnership with Y&R’s strong global network in over 90 countries, Hancomm will continue grow and turn into a truly world-class advertising agency. Furthermore, it will enable us to upgrade our integrated marketing communication efforts through diverse channels in this rapidly changing world environment; thus, we will better serve the ever-rising demands of corporate clients in Korea in today's competitive global economy," said Hancomm President & Chief Executive Officer Il-Hyung Chang. Commenting on the agreement, Matthew Godfrey President Y&R Asia said, “We warmly welcome Hancomm as an affiliate, both Y&R Asia and Y&R Korea look forward to working closely with them. Y&R Korea is a flourishing and dynamic young agency under new Managing Director Hae Seong Jeong, we feel that both parties can benefit greatly from this partnership.” Matthew Godfrey, partnership, Asia, generation asia, Singapore, Korea, y&r korea Printer Friendly Download PDF The Constant Choice: An Everyday Journey From Evil Toward Good By Peter Georgescu January 28, 2013 – We make countless decisions every day – most of them seemingly insignificant in the grand scheme of life. However, recent research indicates that these perceived unimportant decisions and actions – when made consistently – actually have the ability to encode certain habits into the behavior of future generations. The new scientific field that studies this phenomenon is called “epigenetics.” In our collective quest to leave the world a better place, as seen in the meteoric rise of clean energy and green initiatives, epigenetics demonstrates that social and behavioral changes leave a lasting, real-time imprint on our bodies by altering our DNA. Our daily choices can improve our world for generations to come – an impact that is solidified with each and every decision we make. In THE CONSTANT CHOICE: An Everyday Journey From Evil Toward Good (Greenleaf Book Group Press; Hardcover; January 29, 2013), Chairman Emeritus of Young & Rubicam Peter Georgescu considers the impact of these everyday decisions – and the line between good and evil – through the lens of his own experience and surprising rise to success. At the age of 15, after years of imprisonment in a Soviet-style labor camp, Georgescu arrived in the United States from Romania, with no formal education and speaking only one English word – “Coke.” With the odds of success stacked highly against him, Georgescu went on to receive a first-class education at Exeter, Princeton, and Stanford and enjoy a 37-year career at Young & Rubicam, where he rose to CEO and Chairman of the Madison Avenue advertising agency. He currently serves on a number of Board of Directors including Levi Strauss, Toys-R-Us, IFF, and EMI Recorded Music and Publishing. Read the full press release Order The Constant Choice Read more Close The Constant Choice: An Everyday Journey From Evil Toward Good By Peter Georgescu January 28, 2013 – We make countless decisions every day – most of them seemingly insignificant in the grand scheme of life. However, recent research indicates that these perceived unimportant decisions and actions – when made consistently – actually have the ability to encode certain habits into the behavior of future generations. The new scientific field that studies this phenomenon is called “epigenetics.” In our collective quest to leave the world a better place, as seen in the meteoric rise of clean energy and green initiatives, epigenetics demonstrates that social and behavioral changes leave a lasting, real-time imprint on our bodies by altering our DNA. Our daily choices can improve our world for generations to come – an impact that is solidified with each and every decision we make. In THE CONSTANT CHOICE: An Everyday Journey From Evil Toward Good (Greenleaf Book Group Press; Hardcover; January 29, 2013), Chairman Emeritus of Young & Rubicam Peter Georgescu considers the impact of these everyday decisions – and the line between good and evil – through the lens of his own experience and surprising rise to success. At the age of 15, after years of imprisonment in a Soviet-style labor camp, Georgescu arrived in the United States from Romania, with no formal education and speaking only one English word – “Coke.” With the odds of success stacked highly against him, Georgescu went on to receive a first-class education at Exeter, Princeton, and Stanford and enjoy a 37-year career at Young & Rubicam, where he rose to CEO and Chairman of the Madison Avenue advertising agency. He currently serves on a number of Board of Directors including Levi Strauss, Toys-R-Us, IFF, and EMI Recorded Music and Publishing. Read the full press release Order The Constant Choice peter georgescu, constant choice, leadership, Y&R Printer Friendly Download PDF Banyan Tree Selects VML Qais for Global Expansion January 11, 2013 – Following a multi-agency pitch, Banyan Tree has appointed VML Qais to lead and manage global SEO & Social Marketing Strategy in 2013 as it expands globally. “Social, search, and content marketing are integrating and changing the game for marketing. With this, destinations have to rethink their relationships with consumers,” said Luca Deplano, Vice President of Marketing for Banyan Tree. “We picked VML Qais because they understand the relationship between these and have the ability to create a holistic digital strategy that will help us realize our vision.” “We are thrilled to extend our relationship with Banyan Tree. After building their websites, to be entrusted with the marketing of their destinations is an honour,” said Tripti Lochan, CEO VML Qais. In 2011, VML Qais revamped all 69 websites for Banyan Tree and Angsana Resorts with significant increase of e-commerce activity immediately after the revamp. With this appointment, VML Qais will be responsible for global SEO and Social Marketing for Banyan Tree and Angsana Resorts. Read more Close Banyan Tree Selects VML Qais for Global Expansion January 11, 2013 – Following a multi-agency pitch, Banyan Tree has appointed VML Qais to lead and manage global SEO & Social Marketing Strategy in 2013 as it expands globally. “Social, search, and content marketing are integrating and changing the game for marketing. With this, destinations have to rethink their relationships with consumers,” said Luca Deplano, Vice President of Marketing for Banyan Tree. “We picked VML Qais because they understand the relationship between these and have the ability to create a holistic digital strategy that will help us realize our vision.” “We are thrilled to extend our relationship with Banyan Tree. After building their websites, to be entrusted with the marketing of their destinations is an honour,” said Tripti Lochan, CEO VML Qais. In 2011, VML Qais revamped all 69 websites for Banyan Tree and Angsana Resorts with significant increase of e-commerce activity immediately after the revamp. With this appointment, VML Qais will be responsible for global SEO and Social Marketing for Banyan Tree and Angsana Resorts. vml qais, tripti lochan, banyan tree, Digital, VML Printer Friendly Download PDF VML Ends First Year as One of the Top Digital Agencies in Brazil January 10, 2013 – Grupo Consultores recently recognized VML Brazil in its annual agency evaluation of the Brazilian market. The agencyScope report is the most comprehensive of its kind; it involves a series of hour-long interviews with more than 300 marketers and a review of nearly 1,000 agencies. Grupo Consultores is a leading consulting firm in the marketing communications and media industries in Brazil market. Direct involvement by its leadership and independence from outside shareholders guarantees transparency in analysis in all areas of the company’s operations and reporting. VML Brazil earned impressive recognition in the latest report in the key research category of “Evaluation by Clients.” VML Brazil was ranked ninth out of all agencies of any kind (advertising, PR, digital, etc.) and ranked second out of all digital agencies. VML Brazil launched operations in Nov. 2011. Read more Close VML Ends First Year as One of the Top Digital Agencies in Brazil January 10, 2013 – Grupo Consultores recently recognized VML Brazil in its annual agency evaluation of the Brazilian market. The agencyScope report is the most comprehensive of its kind; it involves a series of hour-long interviews with more than 300 marketers and a review of nearly 1,000 agencies. Grupo Consultores is a leading consulting firm in the marketing communications and media industries in Brazil market. Direct involvement by its leadership and independence from outside shareholders guarantees transparency in analysis in all areas of the company’s operations and reporting. VML Brazil earned impressive recognition in the latest report in the key research category of “Evaluation by Clients.” VML Brazil was ranked ninth out of all agencies of any kind (advertising, PR, digital, etc.) and ranked second out of all digital agencies. VML Brazil launched operations in Nov. 2011. VML, vml brasil, Brazil Printer Friendly Download PDF VML Qais Finds Individualism is the Focus of Generation Asia in India as They Move Away from the ‘We’ Society to a ‘Me’ Lifestyle January 9, 2013 – Individualism, one’s aspirations and a personalised way of life, emerged as the central theme amongst 18-35 year olds in India, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of VML Qais’ proprietary research Generation Asia, revealed today in India. Generation Asia in India believe that their individual aspirations and their way of life are central to their lives, with India scoring highest among nine Asian countries. “India is at the crossroads as a society, and Generation Asia is at the centre of it, straddling two visions of the world. Born into a tradition dominated and community-centric society, India’s 18-35 year olds have witnessed rapid change in the socio-economic scenario leading them to shift away from the ‘we’ society to a ‘me’ lifestyle,” explained Rajeev Lochan, Director Research, VML Qais Asia. This Generation feels optimistic about their personal future, realising their ambitions and believes in living for today without worrying too much about the future. Being seen as successful is very important. Experimental in nature, they want to be the first to try out new things and stand out from the crowd. Continued Lochan, “The single most important life value for them is individualism, it’s more important than the spouse, friends or family. There’s a strong emphasis on personal aspirations and way of life.” Conducted by VML Qais, Generation Asia is an in-depth attitudinal study into the 18-35 year old demographic across nine Asian countries. It is Asia’s most comprehensive psychographic study in terms of number of respondents, geographical coverage and in-depth insights into 16 key topics. Generation Asia India is a study of over 2,000 respondents in Mumbai, Delhi, Bangalore and Hyderabad carried out in June-July 2012. Generation Asia’s optimism and ambition is reflected in its attitudes to the 16 key topics, namely: Automobiles, Beauty (Men & Women), Communication, Education, Entertainment, Fashion, Food, Money, Health, Kids, Love, Luxury, Media, Sports, Technology, and Travel. Key fascinating insights from Generation Asia India 2012 include: 80% prefer to bond only with a select few face to face, despite broadcasting their views on social media 75% feel that technology overload disconnects you from those around you 77% watch sports with those who support their favourite sports star (preferring players over teams) 73% trust social media over media, 74% say friends would believe them rather than media brands 79% is willing to pay a premium for quality entertainment, as this generation is ready to experiment with new entertainment formats 67% think supplements can help them get through stressful periods like exams or interviews, they give mental health importance due to their high stress lifestyle 62% of women find plastic surgery is an acceptable means of looking good as women move out of their family home to study, work and live independently 75% of males think using skincare products is fine as their life is a perpetual race to meet work-life demands 78% want to buy unique fashion brands to stand out 70% spent most of their money buying whatever they want, whenever they want it, 78% feel financial planning is about applying common sense to money 79% feel street food is a convenient cheaper alternative to cooking food at home; driven by a busy convenience oriented lifestyle they show signs of moving away from traditional elaborate cooking routines 72% feel kids can learn more through TV and interactive technology than from parents 75% say luxury is all about having something that others don’t; 78% choose luxury brands to reflect their own personality 79% want to personalise their vehicle to reflect their individual taste as vehicle ownership represents personal growth and fulfilment 83% say marriage is worth it only if your partner really makes you happy, all close relationships come with an expiry date, if you are not happy its ok to move on 83% seek interesting experiences during their travels, and seek to discover the world while discovering themselves 71% believe college is a means to achieve good exam results 74% believe education plays only a small role in career success “The new Generation Asia study has given us intriguing insight into how 18-35 year olds in India feel, think, dream and desire. After six and a half decades of Independence, the nation is in a mood to experiment, satisfy their demands and live life to the fullest, on their own terms,” said Lochan. “Having grown up in a country which evolved from socialist to being one of the most dynamic markets in the world with opportunities galore, this is a Generation that is ambitious and wants to experience life to the fullest. But are they really spoilt? Do they want it easy? We set out to understand their attitudes and beliefs, and this is an invaluable resource for talking and connecting with them." Added Lochan, “For a few years now there’s been talk of how Asia is starting to dominate world affairs, economically, socially and even culturally, and yet this powerful zeitgeist was not seen as the lens through which an entire Generation is going to view their own lives. And most importantly they are going to take decisions that define the future landscape of global society, as well as the fate of brands. This is what prompted VML Qais to identify and examine Generation Asia.” Read more Close VML Qais Finds Individualism is the Focus of Generation Asia in India as They Move Away from the ‘We’ Society to a ‘Me’ Lifestyle January 9, 2013 – Individualism, one’s aspirations and a personalised way of life, emerged as the central theme amongst 18-35 year olds in India, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of VML Qais’ proprietary research Generation Asia, revealed today in India. Generation Asia in India believe that their individual aspirations and their way of life are central to their lives, with India scoring highest among nine Asian countries. “India is at the crossroads as a society, and Generation Asia is at the centre of it, straddling two visions of the world. Born into a tradition dominated and community-centric society, India’s 18-35 year olds have witnessed rapid change in the socio-economic scenario leading them to shift away from the ‘we’ society to a ‘me’ lifestyle,” explained Rajeev Lochan, Director Research, VML Qais Asia. This Generation feels optimistic about their personal future, realising their ambitions and believes in living for today without worrying too much about the future. Being seen as successful is very important. Experimental in nature, they want to be the first to try out new things and stand out from the crowd. Continued Lochan, “The single most important life value for them is individualism, it’s more important than the spouse, friends or family. There’s a strong emphasis on personal aspirations and way of life.” Conducted by VML Qais, Generation Asia is an in-depth attitudinal study into the 18-35 year old demographic across nine Asian countries. It is Asia’s most comprehensive psychographic study in terms of number of respondents, geographical coverage and in-depth insights into 16 key topics. Generation Asia India is a study of over 2,000 respondents in Mumbai, Delhi, Bangalore and Hyderabad carried out in June-July 2012. Generation Asia’s optimism and ambition is reflected in its attitudes to the 16 key topics, namely: Automobiles, Beauty (Men & Women), Communication, Education, Entertainment, Fashion, Food, Money, Health, Kids, Love, Luxury, Media, Sports, Technology, and Travel. Key fascinating insights from Generation Asia India 2012 include: 80% prefer to bond only with a select few face to face, despite broadcasting their views on social media 75% feel that technology overload disconnects you from those around you 77% watch sports with those who support their favourite sports star (preferring players over teams) 73% trust social media over media, 74% say friends would believe them rather than media brands 79% is willing to pay a premium for quality entertainment, as this generation is ready to experiment with new entertainment formats 67% think supplements can help them get through stressful periods like exams or interviews, they give mental health importance due to their high stress lifestyle 62% of women find plastic surgery is an acceptable means of looking good as women move out of their family home to study, work and live independently 75% of males think using skincare products is fine as their life is a perpetual race to meet work-life demands 78% want to buy unique fashion brands to stand out 70% spent most of their money buying whatever they want, whenever they want it, 78% feel financial planning is about applying common sense to money 79% feel street food is a convenient cheaper alternative to cooking food at home; driven by a busy convenience oriented lifestyle they show signs of moving away from traditional elaborate cooking routines 72% feel kids can learn more through TV and interactive technology than from parents 75% say luxury is all about having something that others don’t; 78% choose luxury brands to reflect their own personality 79% want to personalise their vehicle to reflect their individual taste as vehicle ownership represents personal growth and fulfilment 83% say marriage is worth it only if your partner really makes you happy, all close relationships come with an expiry date, if you are not happy its ok to move on 83% seek interesting experiences during their travels, and seek to discover the world while discovering themselves 71% believe college is a means to achieve good exam results 74% believe education plays only a small role in career success “The new Generation Asia study has given us intriguing insight into how 18-35 year olds in India feel, think, dream and desire. After six and a half decades of Independence, the nation is in a mood to experiment, satisfy their demands and live life to the fullest, on their own terms,” said Lochan. “Having grown up in a country which evolved from socialist to being one of the most dynamic markets in the world with opportunities galore, this is a Generation that is ambitious and wants to experience life to the fullest. But are they really spoilt? Do they want it easy? We set out to understand their attitudes and beliefs, and this is an invaluable resource for talking and connecting with them." Added Lochan, “For a few years now there’s been talk of how Asia is starting to dominate world affairs, economically, socially and even culturally, and yet this powerful zeitgeist was not seen as the lens through which an entire Generation is going to view their own lives. And most importantly they are going to take decisions that define the future landscape of global society, as well as the fate of brands. This is what prompted VML Qais to identify and examine Generation Asia.” generation asia, vml qais, Mumbai, Rajeev Lochan Printer Friendly Download PDF Y&R Malaysia appointed AOR for Media Prima TV Network December 19, 2012 – Lisa Hezila, Group General Manager, Y&R Malaysia today announced that Y&R has been appointed as agency of record for the Media Prima TV Network, following a three-way pitch. As agency of record for Media Prima TV Network, Y&R will be delivering its expertise on the network’s strategic communications and creative needs. Advertising campaigns will be integrated across all media, including TV, print, digital and out of home.\ Part of Malaysia’s largest media group, Media Prima Berhad, Media Prima TV Network is Malaysia’s leading terrestrial television network, with the country’s highest TV viewership. It current owns 100 per cent equity interest in the country’s most popular TV channels, namely TV3, 8TV, ntv7, TV9, as well as online broadcast station www.tonton.com.my which also offers Video On Demand. Commenting on the win, Lisa Hezila, Group General Manager, Y&R Malaysia said, “This win is a testament to our skills, expertise and importantly our passion in this category. We are very excited about this partnership.” This concludes a stellar year for Y&R Malaysia which was named "Agency of the Year" as well as taking home coveted "Best of the Best" Golden Kancils at Malaysia’s biggest awards show the Kancils. Y&R Malaysia is the country’s, if not Asia’s, most awarded agency in 2012, having also won Gold and Silver at the London International Awards, bringing the agency’s awards tally to 96, adding to an already impressive array of Cannes Lions, Spikes, ANDY Awards, D&AD, One Show and CLIO success. Read more Close Y&R Malaysia appointed AOR for Media Prima TV Network December 19, 2012 – Lisa Hezila, Group General Manager, Y&R Malaysia today announced that Y&R has been appointed as agency of record for the Media Prima TV Network, following a three-way pitch. As agency of record for Media Prima TV Network, Y&R will be delivering its expertise on the network’s strategic communications and creative needs. Advertising campaigns will be integrated across all media, including TV, print, digital and out of home.\ Part of Malaysia’s largest media group, Media Prima Berhad, Media Prima TV Network is Malaysia’s leading terrestrial television network, with the country’s highest TV viewership. It current owns 100 per cent equity interest in the country’s most popular TV channels, namely TV3, 8TV, ntv7, TV9, as well as online broadcast station www.tonton.com.my which also offers Video On Demand. Commenting on the win, Lisa Hezila, Group General Manager, Y&R Malaysia said, “This win is a testament to our skills, expertise and importantly our passion in this category. We are very excited about this partnership.” This concludes a stellar year for Y&R Malaysia which was named "Agency of the Year" as well as taking home coveted "Best of the Best" Golden Kancils at Malaysia’s biggest awards show the Kancils. Y&R Malaysia is the country’s, if not Asia’s, most awarded agency in 2012, having also won Gold and Silver at the London International Awards, bringing the agency’s awards tally to 96, adding to an already impressive array of Cannes Lions, Spikes, ANDY Awards, D&AD, One Show and CLIO success. y&r malaysia, media prima, clients, agency of the year, kancils Printer Friendly Download PDF Y&R Hong Kong Rolls out the Tim Tam ‘Happy Truck’ for the Holiday Season December 19, 2012 – Y&R is spreading happiness in Hong Kong this holiday season as the ‘Happy Truck’ hits the streets to relaunch chocolate biscuit brand Tim Tam. The Tim Tam Happy Truck is giving away surprising gifts and free Tim Tams, island-wide for a 24-week period. Targeting high traffic areas on weekends, a major parade – comprising a huge truck and ten taxis – was held on Saturday, December 15 at Causeway Bay, Wan Chai, Central and Mongkok. “Sampling usually plays only a supporting role in the communication mix, so it’s an interesting change to place engagement with the product at front and centre of the campaign," said Y&R Hong Kong’s Director of Client Service, Eric Choi. "It’s great that both client and agency are committed to focussing on the sampling events as the core platform of the Tim Tam relaunch in HK." Choi added: “Often for the launch of an international product into a new market, the strategy is to adapt global campaigns for the local market. But, given the cluttered market environment, we resisted the usual by choosing sampling and engagement as a far better way of raising awareness for Tim Tam’s relaunch into Hong Kong.” Heidi Nam, General Manager – HK & Taiwan, Campbell Soup Asia Limited said of the campaign, “The Tim Tam Happy Truck is an interesting way to give out samples, after all tasting is believing, while enriching the experience with various interesting and surprising gifts and communicating the brand’s positioning of 'Tim Tam is created with little ripples of happiness in every bite.'" Read more Close Y&R Hong Kong Rolls out the Tim Tam ‘Happy Truck’ for the Holiday Season December 19, 2012 – Y&R is spreading happiness in Hong Kong this holiday season as the ‘Happy Truck’ hits the streets to relaunch chocolate biscuit brand Tim Tam. The Tim Tam Happy Truck is giving away surprising gifts and free Tim Tams, island-wide for a 24-week period. Targeting high traffic areas on weekends, a major parade – comprising a huge truck and ten taxis – was held on Saturday, December 15 at Causeway Bay, Wan Chai, Central and Mongkok. “Sampling usually plays only a supporting role in the communication mix, so it’s an interesting change to place engagement with the product at front and centre of the campaign," said Y&R Hong Kong’s Director of Client Service, Eric Choi. "It’s great that both client and agency are committed to focussing on the sampling events as the core platform of the Tim Tam relaunch in HK." Choi added: “Often for the launch of an international product into a new market, the strategy is to adapt global campaigns for the local market. But, given the cluttered market environment, we resisted the usual by choosing sampling and engagement as a far better way of raising awareness for Tim Tam’s relaunch into Hong Kong.” Heidi Nam, General Manager – HK & Taiwan, Campbell Soup Asia Limited said of the campaign, “The Tim Tam Happy Truck is an interesting way to give out samples, after all tasting is believing, while enriching the experience with various interesting and surprising gifts and communicating the brand’s positioning of 'Tim Tam is created with little ripples of happiness in every bite.'" y&r hong kong, tim tam, eric choi, campbell soup, taiwan Printer Friendly Download PDF Y&R Expands Labstore Shopper Marketing Agency across Latin America Major Expansion of Brand Into Six New Markets Provides Full Regional Coverage December 14, 2012 – Y&R Latin America CEO Eddie Gonzalez announced today that the agency is driving a major expansion of its established shopper marketing agency, Labstore, throughout Latin America. By the end of the year, new offices will be fully operational in Argentina, Brazil, Chile, Colombia, Mexico and Puerto Rico and will work hand-in-hand with the Latin America network of Y&R Advertising. The network begins with a core group of Y&R clients and close to 300 employees. Founded first in Spain in 2001, Labstore’s offering spans the full range of shopper marketing: brand activation at retail, retailer-specific initiatives, promotional & experiential marketing, and eShopper marketing. Core capabilities include shopper insights, shopper strategies, creative development & execution, and touchpoint planning. The offering leverages our unique proprietary BrandAsset® Valuator tool, allowing us to truly understand the connections between shoppers, brands and retailers. “With an extraordinary amount of purchase decisions being made at the point-of-sale, shopper marketing helps create an informed and involved customer, which, in turn, creates great opportunities for brands,” said Eddie Gonzalez. “By expanding a successful and proven resource at Y&R, we believe that with Labstore our clients will have an essential resource at hand, seamlessly integrating with everything else we do,” Gonzalez added. “We have been expanding shopper marketing resources all around our global network. Our ability to deliver all the resources, talent and work our clients need has made us the leading network in the Latin American region with consistent double-digit growth. This is a critical investment that is in tune with the changes in consumer perceptions and behavior, the needs of our clients and our future organic growth. We are excited to bring Labstore to our clients,” said David Sable, Global CEO of Y&R. Read AdWeek's interview with Eddie Gonzalez here. Read more Close Y&R Expands Labstore Shopper Marketing Agency across Latin America Major Expansion of Brand Into Six New Markets Provides Full Regional Coverage December 14, 2012 – Y&R Latin America CEO Eddie Gonzalez announced today that the agency is driving a major expansion of its established shopper marketing agency, Labstore, throughout Latin America. By the end of the year, new offices will be fully operational in Argentina, Brazil, Chile, Colombia, Mexico and Puerto Rico and will work hand-in-hand with the Latin America network of Y&R Advertising. The network begins with a core group of Y&R clients and close to 300 employees. Founded first in Spain in 2001, Labstore’s offering spans the full range of shopper marketing: brand activation at retail, retailer-specific initiatives, promotional & experiential marketing, and eShopper marketing. Core capabilities include shopper insights, shopper strategies, creative development & execution, and touchpoint planning. The offering leverages our unique proprietary BrandAsset® Valuator tool, allowing us to truly understand the connections between shoppers, brands and retailers. “With an extraordinary amount of purchase decisions being made at the point-of-sale, shopper marketing helps create an informed and involved customer, which, in turn, creates great opportunities for brands,” said Eddie Gonzalez. “By expanding a successful and proven resource at Y&R, we believe that with Labstore our clients will have an essential resource at hand, seamlessly integrating with everything else we do,” Gonzalez added. “We have been expanding shopper marketing resources all around our global network. Our ability to deliver all the resources, talent and work our clients need has made us the leading network in the Latin American region with consistent double-digit growth. This is a critical investment that is in tune with the changes in consumer perceptions and behavior, the needs of our clients and our future organic growth. We are excited to bring Labstore to our clients,” said David Sable, Global CEO of Y&R. Read AdWeek's interview with Eddie Gonzalez here. Eddie Gonzalez, labstore, David Sable, LATAM, Latin America, bav, brand asset valuator, shopper marketing Printer Friendly Download PDF Y&R Group Sydney Appoints Andrew Dowling as Group Managing Director December 13, 2012 – Jason Buckley, Y&R Group Chief Operations Officer, today announced the appointment of Andrew Dowling as Managing Director of Y&R Group Sydney, comprising George Patterson Y&R, digital experiential agency VML and retail marketing specialist agency IdeaWorks. Dowling will return to Australia in his new role after having spent the past two years as CEO of Y&R Group Indonesia, where he led Y&R Advertising and launched VML Qais Jakarta with great success. “Andrew has been part of the George Patterson and Y&R cultures for 11 years, working across our network in Asia for more than five. He has been a top performer for us in Asia, and we are absolutely delighted to bring him home as our leader in Sydney. Our people and our clients know him; he understands our culture and most importantly, our clients’ businesses. Andrew worked previously at both Patts and IdeaWorks, and also knows the VML brand intimately. We have a leader who is a dedicated professional committed to building our group of agencies, with our clients and our people” said Buckley. Dowling said: “I’m excited to be returning to the agency where I started my career. Y&R Group in Sydney has developed a great blend of talent and strategic resources to help our clients with the many business challenges they face. Combining Y&R's strategic and creative skills with the retail expertise of IdeaWorks and the digital firepower of VML – will enable us to deliver great things for our clients. The Y&R Executive Team and I have been discussing the vision and our plans to takek the agencies to leadership position in the Sydney market. I’m really looking forward to the challenge.” Andrew will return to Sydney with his family in the new year, and will commence his new role on January 14. Read more Close Y&R Group Sydney Appoints Andrew Dowling as Group Managing Director December 13, 2012 – Jason Buckley, Y&R Group Chief Operations Officer, today announced the appointment of Andrew Dowling as Managing Director of Y&R Group Sydney, comprising George Patterson Y&R, digital experiential agency VML and retail marketing specialist agency IdeaWorks. Dowling will return to Australia in his new role after having spent the past two years as CEO of Y&R Group Indonesia, where he led Y&R Advertising and launched VML Qais Jakarta with great success. “Andrew has been part of the George Patterson and Y&R cultures for 11 years, working across our network in Asia for more than five. He has been a top performer for us in Asia, and we are absolutely delighted to bring him home as our leader in Sydney. Our people and our clients know him; he understands our culture and most importantly, our clients’ businesses. Andrew worked previously at both Patts and IdeaWorks, and also knows the VML brand intimately. We have a leader who is a dedicated professional committed to building our group of agencies, with our clients and our people” said Buckley. Dowling said: “I’m excited to be returning to the agency where I started my career. Y&R Group in Sydney has developed a great blend of talent and strategic resources to help our clients with the many business challenges they face. Combining Y&R's strategic and creative skills with the retail expertise of IdeaWorks and the digital firepower of VML – will enable us to deliver great things for our clients. The Y&R Executive Team and I have been discussing the vision and our plans to takek the agencies to leadership position in the Sydney market. I’m really looking forward to the challenge.” Andrew will return to Sydney with his family in the new year, and will commence his new role on January 14. GPY&R, Sydney, andrew dowling, jason buckley, y&R group, young & rubicam group, VML, vml qais, Jakarta Printer Friendly Download PDF Footaction Launches “Get Gifted” Holiday Campaign; Y&RNY develops soulful, style-conscious deviation from holiday season ad norm December 11, 2012 – Today Y&RNY announced the official kick-off to the season of giving with the release of a pair of sultry ballads from Footaction, reminding the young and stylish to not forget those special gifts for your one and only – you. The new campaign, activated through social channels, encourages shoppers to “show how much you mean to you.” Footaction is spinning the holiday traditions so you can indulge in treating yourself to some new threads, guilt-free – because it is the perfect time of the year to gift yourself with style. “This time of year there are definitely two traditions we consumers have all grown familiar with: The release of cheesy holiday singles by the music industry, and the onslaught of retail ads suggesting the perfect gift for that someone special. We thought: What a great opportunity to have a little fun with both. So, we avoided all of the typical holiday fuzzy, fluffy stuff and instead went after a different kind of warm feeling: Namely, ‘damn, I look good,’” said Jim Elliott, Y&RNY’s Chief Creative Officer. “The ‘To Me, From Me’ R&B-style ballads are just the beginning of a winter collection campaign in which everything revolves around you,” added Andrew McKechnie, CD at Y&RNY. “Following the release of the songs, Footaction will be posting photos of the winter collection each day as part of the #getgifted competition via Instagram.” Also launching today is Footaction’s Instagram competition, in which Footaction fans who post a picture of themselves wearing the #getgifted item of the day will then be automatically entered to get gifted with a $500 gift card. Selected Instagram photos collected through the campaign will then be used to create a user-generated winter collection look book, which will be hosted on Footaction’s Facebook page. “We think music is a perfect expression of the brand, but really the heart and soul of the campaign comes from a truth about our consumers — they’re serious about style and know how to have fun,” said co-CD Marc Sobier. “That turned out to be a great Holiday opportunity for us.” The “2ME” love songs will be available for download on Footaction’s website. Beyond digital channels, including banners and social engagement, the Get Gifted campaign is reaching target markets in NYC, Dallas, Houston, LA, DC and Miami via radio and local celebrity DJ promotions, in store events and concerts. Read more Close Footaction Launches “Get Gifted” Holiday Campaign; Y&RNY develops soulful, style-conscious deviation from holiday season ad norm December 11, 2012 – Today Y&RNY announced the official kick-off to the season of giving with the release of a pair of sultry ballads from Footaction, reminding the young and stylish to not forget those special gifts for your one and only – you. The new campaign, activated through social channels, encourages shoppers to “show how much you mean to you.” Footaction is spinning the holiday traditions so you can indulge in treating yourself to some new threads, guilt-free – because it is the perfect time of the year to gift yourself with style. “This time of year there are definitely two traditions we consumers have all grown familiar with: The release of cheesy holiday singles by the music industry, and the onslaught of retail ads suggesting the perfect gift for that someone special. We thought: What a great opportunity to have a little fun with both. So, we avoided all of the typical holiday fuzzy, fluffy stuff and instead went after a different kind of warm feeling: Namely, ‘damn, I look good,’” said Jim Elliott, Y&RNY’s Chief Creative Officer. “The ‘To Me, From Me’ R&B-style ballads are just the beginning of a winter collection campaign in which everything revolves around you,” added Andrew McKechnie, CD at Y&RNY. “Following the release of the songs, Footaction will be posting photos of the winter collection each day as part of the #getgifted competition via Instagram.” Also launching today is Footaction’s Instagram competition, in which Footaction fans who post a picture of themselves wearing the #getgifted item of the day will then be automatically entered to get gifted with a $500 gift card. Selected Instagram photos collected through the campaign will then be used to create a user-generated winter collection look book, which will be hosted on Footaction’s Facebook page. “We think music is a perfect expression of the brand, but really the heart and soul of the campaign comes from a truth about our consumers — they’re serious about style and know how to have fun,” said co-CD Marc Sobier. “That turned out to be a great Holiday opportunity for us.” The “2ME” love songs will be available for download on Footaction’s website. Beyond digital channels, including banners and social engagement, the Get Gifted campaign is reaching target markets in NYC, Dallas, Houston, LA, DC and Miami via radio and local celebrity DJ promotions, in store events and concerts. Y&R New York, footaction, jim elliott, marc sobier, andrew mckechnie, youtube Printer Friendly Download PDF Y&R and Sinomonitor Embark on Strategic Co-Operation December 12, 2012 – Y&R and Sinomonitor have embarked upon a strategic co-operation to conduct proprietary in-depth research and analysis into China’s rural consumers and its changing middle class, and how its evolution is impacting their attitudes and relationship with brands. The announcement was first made to attendees of the 2012 China Media and Consumption Trend Forum held both in Beijing and Shanghai. “We are excited about this new partnership and, importantly, what it offers to our clients. Y&R is already world-renowned for its global BAV (Brand Asset Valuator) and regional Generation Asia studies, and this cooperation with Sinomonitor further strengthens Y&R’s insight armory to help give our clients the competitive edge,” said Y&R Greater China CEO Charles Sampson. Y&R’s Head of Strategy Kaiyu Li said: “We see an increasing demand from clients for insights into China’s rural consumers and the middle class, hence our decision to focus on these two immensely important segments. Sinomonitor is one of the best-respected marketing research companies in China, so coupling Sinomonitor’s extensive research capabilities with Y&R’s insights and analytics expertise made perfect sense,” said Li. The collaboration between Sinomonitor and Y&R will look into how demographic and policy changes are transforming rural consumers’ attitudes and behavior. With an increasing number of people working in urban centers as “migrant workers” and subsidizing their household incomes, rural consumers are upgrading their choice of products and services beyond the basics. During this transformation, they reprioritize their spending and readjust their expectations for products and services. This collaborative insight initiative will aim to identify trends that have implications for brands to communicate to this segment with growing importance to marketers. The Middle Class has also been the topic of much discussion. This is a constantly shifting segment and is undergoing internal stratification. The joint insight initiative will take a more in-depth view of the dynamics of these changes to bring out their ways of perceiving and consuming brands. Read more Close Y&R and Sinomonitor Embark on Strategic Co-Operation December 12, 2012 – Y&R and Sinomonitor have embarked upon a strategic co-operation to conduct proprietary in-depth research and analysis into China’s rural consumers and its changing middle class, and how its evolution is impacting their attitudes and relationship with brands. The announcement was first made to attendees of the 2012 China Media and Consumption Trend Forum held both in Beijing and Shanghai. “We are excited about this new partnership and, importantly, what it offers to our clients. Y&R is already world-renowned for its global BAV (Brand Asset Valuator) and regional Generation Asia studies, and this cooperation with Sinomonitor further strengthens Y&R’s insight armory to help give our clients the competitive edge,” said Y&R Greater China CEO Charles Sampson. Y&R’s Head of Strategy Kaiyu Li said: “We see an increasing demand from clients for insights into China’s rural consumers and the middle class, hence our decision to focus on these two immensely important segments. Sinomonitor is one of the best-respected marketing research companies in China, so coupling Sinomonitor’s extensive research capabilities with Y&R’s insights and analytics expertise made perfect sense,” said Li. The collaboration between Sinomonitor and Y&R will look into how demographic and policy changes are transforming rural consumers’ attitudes and behavior. With an increasing number of people working in urban centers as “migrant workers” and subsidizing their household incomes, rural consumers are upgrading their choice of products and services beyond the basics. During this transformation, they reprioritize their spending and readjust their expectations for products and services. This collaborative insight initiative will aim to identify trends that have implications for brands to communicate to this segment with growing importance to marketers. The Middle Class has also been the topic of much discussion. This is a constantly shifting segment and is undergoing internal stratification. The joint insight initiative will take a more in-depth view of the dynamics of these changes to bring out their ways of perceiving and consuming brands. y&r china, Beijing, Shanghai, charles sampson, kaiyu li, sinomonitor Printer Friendly Download PDF Y&R Vietnam Launches Zed Pod Global Initiative December 10, 2012 – Matthew Collier, CEO of Y&R Vietnam, today announced that the agency is the second in Y&R’s global network to launch the exciting new Zed Pod initiative. Following an extensive search for Vietnam’s most promising digital talent, Y&R Vietnam has already welcomed the Zed Pod into the agency where they have started their training with digital hotshop VML Qais, which provides Y&R’s digital backbone in the region. “They're a great bunch of eager and enthusiastic young people who love the opportunity of being here as much as we enjoy having them. They've fitted in wonderfully and their energy is contagious,” said Collier. “They have designed their own agency identity and are working on a live project for presentation to clients.” Zed Pod Vietnam follows the extremely successful launch in May 2012 of the world’s first Zed Pod within Y&R Indonesia and The Campaign Palace. The Zed Pod program in Indonesia was also part of Y&R’s wider plan to source the best digital talent for VML Qais Indonesia, which officially opened in November 2012. Zed Pod’s mission is to jump start digital capability in growing markets. Five specialist graduates, fresh from university, and carefully chosen by Y&R, are part of the entrepreneurial experience of a lifetime. Sponsored by Y&R, Zed Pod is a digital agency which the successful candidates envision, build and lead. In its search for the brightest digital graduates, Y&R Vietnam has worked closely with RMIT International University Vietnam, the Asian hub of Melbourne-based University RMIT - Australia's biggest tertiary institution. "This is a very exciting and unique opportunity for our students. We are confident they will do well and be of value to Y&R and worth ambassadors for RMIT,” said Conrad Ożóg, Academic Services Manager, Professional Communication, RMIT International University Vietnam. “We are very excited to be the second market in the world to launch the Zed Pod initiative,” said Collier. “Zed Pod has been a great success in Indonesia, and thanks to our ever-strengthening relationship with RMIT in Vietnam, we are confident that we have the very brightest talent for our Zed Pod and we continue to build the business of tomorrow.” Read more Close Y&R Vietnam Launches Zed Pod Global Initiative December 10, 2012 – Matthew Collier, CEO of Y&R Vietnam, today announced that the agency is the second in Y&R’s global network to launch the exciting new Zed Pod initiative. Following an extensive search for Vietnam’s most promising digital talent, Y&R Vietnam has already welcomed the Zed Pod into the agency where they have started their training with digital hotshop VML Qais, which provides Y&R’s digital backbone in the region. “They're a great bunch of eager and enthusiastic young people who love the opportunity of being here as much as we enjoy having them. They've fitted in wonderfully and their energy is contagious,” said Collier. “They have designed their own agency identity and are working on a live project for presentation to clients.” Zed Pod Vietnam follows the extremely successful launch in May 2012 of the world’s first Zed Pod within Y&R Indonesia and The Campaign Palace. The Zed Pod program in Indonesia was also part of Y&R’s wider plan to source the best digital talent for VML Qais Indonesia, which officially opened in November 2012. Zed Pod’s mission is to jump start digital capability in growing markets. Five specialist graduates, fresh from university, and carefully chosen by Y&R, are part of the entrepreneurial experience of a lifetime. Sponsored by Y&R, Zed Pod is a digital agency which the successful candidates envision, build and lead. In its search for the brightest digital graduates, Y&R Vietnam has worked closely with RMIT International University Vietnam, the Asian hub of Melbourne-based University RMIT - Australia's biggest tertiary institution. "This is a very exciting and unique opportunity for our students. We are confident they will do well and be of value to Y&R and worth ambassadors for RMIT,” said Conrad Ożóg, Academic Services Manager, Professional Communication, RMIT International University Vietnam. “We are very excited to be the second market in the world to launch the Zed Pod initiative,” said Collier. “Zed Pod has been a great success in Indonesia, and thanks to our ever-strengthening relationship with RMIT in Vietnam, we are confident that we have the very brightest talent for our Zed Pod and we continue to build the business of tomorrow.” matthew collier, zed, Vietnam, vml qais, Indonesia, The Campaign Palace Printer Friendly Download PDF Y&R Zurich Wins Gold at Eurobest with Audi's Tough Test December 10, 2012 – Y&R Zurich is celebrating a Gold Win with ‘Ice Car’ at the 2012 Eurobest Awards held in late-November. The Switzerland-based agency’s work on the Audi Tough Test, which won in the Best Use of Media category, was inspired by Vorsprung durch Technik -“Progress through technology”. To demonstrate that an Audi can always be relied on, regardless of weather conditions, a 20-year-old Audi Avant 80 was taken to Versoix, Switzerland, where a thick layer of ice covers the whole landscape every winter. It was left there for four weeks, eventually becoming encased in solid ice, to see if the motor would still start under such extreme conditions. The experiment was advertised nationally, attracting many visitors to the car, which eventually resembled an ice sculpture more than a vehicle. Media from all over Europe reported the Audi Tough test, and RTL (the biggest TV network in Germany) was present for the finale when – to much excitement – the car started! About 3.2 million poeple watched the broadcast and experienced what Vorsprung durch Technik really means. You can watch the experiment and read more about the win at the Eurobest website. Read more Close Y&R Zurich Wins Gold at Eurobest with Audi's Tough Test December 10, 2012 – Y&R Zurich is celebrating a Gold Win with ‘Ice Car’ at the 2012 Eurobest Awards held in late-November. The Switzerland-based agency’s work on the Audi Tough Test, which won in the Best Use of Media category, was inspired by Vorsprung durch Technik -“Progress through technology”. To demonstrate that an Audi can always be relied on, regardless of weather conditions, a 20-year-old Audi Avant 80 was taken to Versoix, Switzerland, where a thick layer of ice covers the whole landscape every winter. It was left there for four weeks, eventually becoming encased in solid ice, to see if the motor would still start under such extreme conditions. The experiment was advertised nationally, attracting many visitors to the car, which eventually resembled an ice sculpture more than a vehicle. Media from all over Europe reported the Audi Tough test, and RTL (the biggest TV network in Germany) was present for the finale when – to much excitement – the car started! About 3.2 million poeple watched the broadcast and experienced what Vorsprung durch Technik really means. You can watch the experiment and read more about the win at the Eurobest website. y&r zurich, Switzerland, Award, eurobest, audi Printer Friendly Download PDF BRAVO Spreads the Holiday Spirit with #holitweet December 7, 2012 – Y&R's sister company BRAVO kicked off the first official week of the holiday season with a digital snowball that continues to grow as the agency’s clients, partners, family and friends spread the holiday cheer. In a gift that keeps on growing, BRAVO’s #holitweet Twitter holiday campaign welcomes all to participate and customize their season’s greetings in a fun, but most importantly, shareable way. On Monday, December 3rd, the holitweets - created in partnership with Twitter artist, Matthew Haggett - launched as each BRAVO partner received a special URL, giving them access to a platform of various holiday greetings in Twitter art form available to share via their personal account. “During the holiday season many agencies will send out that nice bottle of wine or fruit basket. We wanted to offer our clients something a little different and fun that showcased how we truly embrace the digital space,” said Jessica Neira, Account Supervisor. In the first 72 hours, the #holitweet campaign built great momentum with 1,058 unique site visits, a 403 percent increase in followers on BRAVO’s Twitter account, 325 retweets and a total of 1.7 million Twitter impressions. “Via holitweet we not only hope to create an unexpected way to add some character to the usual holiday Twitter chatter, but also build a case for how important it is to bring this kind of thinking to everything we do," said Chris Campos, VP Managing Director. "In this case, what used to be simply a greeting card becomes something that takes on a life all its own.” The campaign’s activation is not limited to Twitter, it comes on the backs of the New York office sending out a total of 850 emails, 270 tweets and 154 Facebook posts to spread the word. “Today, what we do in the social space matters more than ever, especially when it's rooted in bringing true utility to the user," said Eric Hoyt, President & COO of BRAVO. "In this case, holitweet, was driven by our desire to make it easy for our clients, and the world, to spread their holiday sentiments in a simple and engaging way.” Continuing the holiday activation, BRAVO has developed their own personalized #holitweets to bring social personalities outside of their circle of influence some warm holiday greetings. “Our goal was to create something fun in the digital space that sets our agency apart and helps our clients not just receive holiday cheer but also spread it,” said Dayna Bieber, Art Director at BRAVO. Read more Close BRAVO Spreads the Holiday Spirit with #holitweet December 7, 2012 – Y&R's sister company BRAVO kicked off the first official week of the holiday season with a digital snowball that continues to grow as the agency’s clients, partners, family and friends spread the holiday cheer. In a gift that keeps on growing, BRAVO’s #holitweet Twitter holiday campaign welcomes all to participate and customize their season’s greetings in a fun, but most importantly, shareable way. On Monday, December 3rd, the holitweets - created in partnership with Twitter artist, Matthew Haggett - launched as each BRAVO partner received a special URL, giving them access to a platform of various holiday greetings in Twitter art form available to share via their personal account. “During the holiday season many agencies will send out that nice bottle of wine or fruit basket. We wanted to offer our clients something a little different and fun that showcased how we truly embrace the digital space,” said Jessica Neira, Account Supervisor. In the first 72 hours, the #holitweet campaign built great momentum with 1,058 unique site visits, a 403 percent increase in followers on BRAVO’s Twitter account, 325 retweets and a total of 1.7 million Twitter impressions. “Via holitweet we not only hope to create an unexpected way to add some character to the usual holiday Twitter chatter, but also build a case for how important it is to bring this kind of thinking to everything we do," said Chris Campos, VP Managing Director. "In this case, what used to be simply a greeting card becomes something that takes on a life all its own.” The campaign’s activation is not limited to Twitter, it comes on the backs of the New York office sending out a total of 850 emails, 270 tweets and 154 Facebook posts to spread the word. “Today, what we do in the social space matters more than ever, especially when it's rooted in bringing true utility to the user," said Eric Hoyt, President & COO of BRAVO. "In this case, holitweet, was driven by our desire to make it easy for our clients, and the world, to spread their holiday sentiments in a simple and engaging way.” Continuing the holiday activation, BRAVO has developed their own personalized #holitweets to bring social personalities outside of their circle of influence some warm holiday greetings. “Our goal was to create something fun in the digital space that sets our agency apart and helps our clients not just receive holiday cheer but also spread it,” said Dayna Bieber, Art Director at BRAVO. Bravo, holiday, twitter, share, viral, chris campos, eric hoyt Printer Friendly Download PDF Gerzema Remembers Simon Silvester December 5, 2012 – In the upcoming January issue of prestigious UK magazine, Market Leader, Executive Chairman of BAV Consulting John Gerzema remembers the "beautiful mind" of Simon Silvester. Gerzema describes Silvester - who passed away suddenly in September - as a planner, lecturer, author and digital raconteur. "What I'll remember most of all is that Simon was kind," Gerzema writes. "He was generous with this time and his ideas. He didn't care so much about owning them as spreading them. He radiated pure love for learning in a business that can so easily discard the value of being decent and human." Read more Close Gerzema Remembers Simon Silvester December 5, 2012 – In the upcoming January issue of prestigious UK magazine, Market Leader, Executive Chairman of BAV Consulting John Gerzema remembers the "beautiful mind" of Simon Silvester. Gerzema describes Silvester - who passed away suddenly in September - as a planner, lecturer, author and digital raconteur. "What I'll remember most of all is that Simon was kind," Gerzema writes. "He was generous with this time and his ideas. He didn't care so much about owning them as spreading them. He radiated pure love for learning in a business that can so easily discard the value of being decent and human." Printer Friendly Download PDF World AIDS Day: CEOs Call to End HIV Travel Restrictions November 29, 2012 – Y&R Global CEO David Sable today joins 40 Chief Executives from some of the world’s largest companies in calling for an end to travel restrictions for people living with HIV. More than 40 CEOs have signed an unprecedented pledge on World AIDS Day urging the repeal of laws and policies in 45 countries that still deport, detain or deny entry to people solely because they are living with HIV. CEOs oppose HIV travel restrictions because they are discriminatory and to succeed in today’s globalized economy, companies must be able to send their employees and best talent overseas, regardless of their HIV status. The campaign was a pro-bono effort created by Y&R New York. Press Release Facebook page Read more Close World AIDS Day: CEOs Call to End HIV Travel Restrictions November 29, 2012 – Y&R Global CEO David Sable today joins 40 Chief Executives from some of the world’s largest companies in calling for an end to travel restrictions for people living with HIV. More than 40 CEOs have signed an unprecedented pledge on World AIDS Day urging the repeal of laws and policies in 45 countries that still deport, detain or deny entry to people solely because they are living with HIV. CEOs oppose HIV travel restrictions because they are discriminatory and to succeed in today’s globalized economy, companies must be able to send their employees and best talent overseas, regardless of their HIV status. The campaign was a pro-bono effort created by Y&R New York. Press Release Facebook page David Sable, y&r new york; pro-bono, world AIDS Day Printer Friendly Download PDF Y&R LATAM Boosts Network Ranking at 2012 El Ojo Festival November 28, 2012 – Y&R’s LATAM offices continue to be recognized for their creative collaborations, this time taking home a total of 68 awards for the region, and being named the #2 network at the 2012 El Ojo de Iberoamérica festival of creativity. With represented work across the region and media, Y&R was honored with one Grand Prix for Y&R Mexico’s work for Save the Children México, 16 Gold, 23 Silver, 28 Bronze awards, and an additional 37 shortlists. The work exemplifies a true mix of talent, cultures, brands and creativity; all of which are the lifeblood to Y&R’s success. This news comes on the heels of Y&R’s ranking as the #4 Agency Network in both the 2012 Cannes Listing and Ad Age's Creativity Magazine, both released just this past month. Below are highlights of the work that won at El Ojo de Iberoamérica: ARGENTINA Atraco GOLD El Ojo Classic - Press Freddo Historia de la amistad GOLD El Ojo Production - AV Cervecería y Maltería Quilmes Contrastes GOLD El Ojo Sports TyC Sports Bajo presupuesto SILVER El Ojo Classic - Cinema / TV Banco Galicia Igualismo SILVER El Ojo Classic - Cinema / TV Cervecería y Maltería Quilmes Ingrato SILVER El Ojo Classic - Cinema / TV Kopelco Ojos habladores SILVER El Ojo Classic - Radio Orbital Atraco SILVER El Ojo Classic - Outdoors Freddo Historia de la amistad SILVER El Ojo Production - AV Cervecería y Maltería Quilmes Igualismo SILVER El Ojo Production - AV Cervecería y Maltería Quilmes Igualismo BRONZE El Ojo Classic - Cinema / TV Cervecería y Maltería Quilmes Parecidos BRONZE El Ojo Classic - Cinema / TV DirecTV Argentina Nucam BRONZE El Ojo Interactive Agea Estaciones BRONZE El Ojo Mobile Grupo Editorial Norma BRASIL Pestañas Anciano GOLD El Ojo Classic - Press Café Bonogrão Burbuja GOLD Postcards Goodyear Brasil Cerveza para chicos GOLD El Ojo Design Fundação Telefonica Pestañas Lucha libre SILVER El Ojo Classic - Press Café Bonogrão Mapas SILVER El Ojo Innovation Telefónica Brasil Montaña rusa Sushi BRONZE El Ojo Classic - Press Hopi Hari Perspectiva diferente Forrest BRONZE El Ojo Classic - Press LG Brasil Centroamérica and Caribe Circo SILVER El Ojo Classic - Radio Sony Panamá CHILE Maria Antonieta GOLD El Ojo Classic - Press Rhein Dulcinea GOLD El Ojo Production - Prod. Press Rhein Destacadores SILVER El Ojo Classic - Press Rhein Dulcinea SILVER El Ojo Classic - Press Rhein Cortazar SILVER El Ojo Classic - Radio Danone Chile Dulcinea SILVER El Ojo Production - Prod. Press Rhein Mamá ronca BRONZE El Ojo Classic - Cinema / TV Laboratorio Chile Cerdo (Colgate) BRONZE El Ojo Classic - Press Colgate Chile Jueza BRONZE El Ojo Classic - Press Laboratorio Chile Maria Antonieta BRONZE El Ojo Production - Prod. Press Single Piece Rhein Maria Antonieta BRONZE El Ojo Production - Prod. Press Single Piece Rhein COLOMBIA Kid rescue GOLD El Ojo Sustainable Telefónica Telecom Colombia Kid Rescue GOLD El Ojo Mobile Telefónica Telecom Colombia Préstele la casa al Tino SILVER El Ojo PR Sodimac Homecenter Colombia El sonido de las américas BRONZE El Ojo PR Fundación Victor Salvi Préstele la casa al Tino BRONZE El Ojo Interactive Sodimac Homecenter Colombia ECUADOR Budclock SILVER El Ojo Content Ambev Ecuador Canguro BRONZE El Ojo Classic - Press Magic Sound & Music Budclock BRONZE El Ojo Promo Ambev Ecuador Budclock BRONZE El Tercer Ojo Ambev Ecuador MÉXICO Círculo Grand Prix El Ojo Classic - Press Save the Children México Cámaras de seguridad GOLD El Ojo Classic - Cinema / TV Coca Cola México Círculo cocina GOLD El Ojo Classic - Press Save the Children México Círculo GOLD El Ojo Classic - Outdoors Save the Children México Círculo cocina GOLD El Ojo Classic - Outdoors Save the Children México Círculo cuarto SILVER El Ojo Classic - Press Save the Children México Mail - Memorandum SILVER El Ojo Classic - Radio Xerox México Círculo cuarto SILVER El Ojo Classic - Outdoors Save the Children México Cámaras de seguridad SILVER El Ojo Production - AV Coca Cola México Auto deportivo BRONZE El Ojo Classic - Cinema / TV Lacer Jarrón humano BRONZE El Ojo Classic - Cinema / TV Henkel México Armagedon BRONZE El Ojo Classic - Press Henkel México Ambos lados BRONZE El Ojo Classic - Radio Xerox México Estimaciones - Aplicación BRONZE El Ojo Classic - Radio Xerox México Círculo sala BRONZE El Ojo Classic - Outdoors Save the Children México PERÚ Ataúdes GOLD El Ojo Production - AV Liga Peruana de Lucha contra el Cáncer De Loreto para Loreto SILVER El Ojo Content PromPerú De Loreto para Loreto SILVER El Ojo PR PromPerú Curva BRONZE El Ojo Classic - Press Toyota Perú Convocados BRONZE El Ojo Sports Backus SABMiller De Loreto para Loreto BRONZE El Ojo Sustainable PromPerú Ataúdes URUGUAY Excel 1 BRONZE El Ojo Classic - Press Ministerio de Turismo de Uruguay Read more Close Y&R LATAM Boosts Network Ranking at 2012 El Ojo Festival November 28, 2012 – Y&R’s LATAM offices continue to be recognized for their creative collaborations, this time taking home a total of 68 awards for the region, and being named the #2 network at the 2012 El Ojo de Iberoamérica festival of creativity. With represented work across the region and media, Y&R was honored with one Grand Prix for Y&R Mexico’s work for Save the Children México, 16 Gold, 23 Silver, 28 Bronze awards, and an additional 37 shortlists. The work exemplifies a true mix of talent, cultures, brands and creativity; all of which are the lifeblood to Y&R’s success. This news comes on the heels of Y&R’s ranking as the #4 Agency Network in both the 2012 Cannes Listing and Ad Age's Creativity Magazine, both released just this past month. Below are highlights of the work that won at El Ojo de Iberoamérica: ARGENTINA Atraco GOLD El Ojo Classic - Press Freddo Historia de la amistad GOLD El Ojo Production - AV Cervecería y Maltería Quilmes Contrastes GOLD El Ojo Sports TyC Sports Bajo presupuesto SILVER El Ojo Classic - Cinema / TV Banco Galicia Igualismo SILVER El Ojo Classic - Cinema / TV Cervecería y Maltería Quilmes Ingrato SILVER El Ojo Classic - Cinema / TV Kopelco Ojos habladores SILVER El Ojo Classic - Radio Orbital Atraco SILVER El Ojo Classic - Outdoors Freddo Historia de la amistad SILVER El Ojo Production - AV Cervecería y Maltería Quilmes Igualismo SILVER El Ojo Production - AV Cervecería y Maltería Quilmes Igualismo BRONZE El Ojo Classic - Cinema / TV Cervecería y Maltería Quilmes Parecidos BRONZE El Ojo Classic - Cinema / TV DirecTV Argentina Nucam BRONZE El Ojo Interactive Agea Estaciones BRONZE El Ojo Mobile Grupo Editorial Norma BRASIL Pestañas Anciano GOLD El Ojo Classic - Press Café Bonogrão Burbuja GOLD Postcards Goodyear Brasil Cerveza para chicos GOLD El Ojo Design Fundação Telefonica Pestañas Lucha libre SILVER El Ojo Classic - Press Café Bonogrão Mapas SILVER El Ojo Innovation Telefónica Brasil Montaña rusa Sushi BRONZE El Ojo Classic - Press Hopi Hari Perspectiva diferente Forrest BRONZE El Ojo Classic - Press LG Brasil Centroamérica and Caribe Circo SILVER El Ojo Classic - Radio Sony Panamá CHILE Maria Antonieta GOLD El Ojo Classic - Press Rhein Dulcinea GOLD El Ojo Production - Prod. Press Rhein Destacadores SILVER El Ojo Classic - Press Rhein Dulcinea SILVER El Ojo Classic - Press Rhein Cortazar SILVER El Ojo Classic - Radio Danone Chile Dulcinea SILVER El Ojo Production - Prod. Press Rhein Mamá ronca BRONZE El Ojo Classic - Cinema / TV Laboratorio Chile Cerdo (Colgate) BRONZE El Ojo Classic - Press Colgate Chile Jueza BRONZE El Ojo Classic - Press Laboratorio Chile Maria Antonieta BRONZE El Ojo Production - Prod. Press Single Piece Rhein Maria Antonieta BRONZE El Ojo Production - Prod. Press Single Piece Rhein COLOMBIA Kid rescue GOLD El Ojo Sustainable Telefónica Telecom Colombia Kid Rescue GOLD El Ojo Mobile Telefónica Telecom Colombia Préstele la casa al Tino SILVER El Ojo PR Sodimac Homecenter Colombia El sonido de las américas BRONZE El Ojo PR Fundación Victor Salvi Préstele la casa al Tino BRONZE El Ojo Interactive Sodimac Homecenter Colombia ECUADOR Budclock SILVER El Ojo Content Ambev Ecuador Canguro BRONZE El Ojo Classic - Press Magic Sound & Music Budclock BRONZE El Ojo Promo Ambev Ecuador Budclock BRONZE El Tercer Ojo Ambev Ecuador MÉXICO Círculo Grand Prix El Ojo Classic - Press Save the Children México Cámaras de seguridad GOLD El Ojo Classic - Cinema / TV Coca Cola México Círculo cocina GOLD El Ojo Classic - Press Save the Children México Círculo GOLD El Ojo Classic - Outdoors Save the Children México Círculo cocina GOLD El Ojo Classic - Outdoors Save the Children México Círculo cuarto SILVER El Ojo Classic - Press Save the Children México Mail - Memorandum SILVER El Ojo Classic - Radio Xerox México Círculo cuarto SILVER El Ojo Classic - Outdoors Save the Children México Cámaras de seguridad SILVER El Ojo Production - AV Coca Cola México Auto deportivo BRONZE El Ojo Classic - Cinema / TV Lacer Jarrón humano BRONZE El Ojo Classic - Cinema / TV Henkel México Armagedon BRONZE El Ojo Classic - Press Henkel México Ambos lados BRONZE El Ojo Classic - Radio Xerox México Estimaciones - Aplicación BRONZE El Ojo Classic - Radio Xerox México Círculo sala BRONZE El Ojo Classic - Outdoors Save the Children México PERÚ Ataúdes GOLD El Ojo Production - AV Liga Peruana de Lucha contra el Cáncer De Loreto para Loreto SILVER El Ojo Content PromPerú De Loreto para Loreto SILVER El Ojo PR PromPerú Curva BRONZE El Ojo Classic - Press Toyota Perú Convocados BRONZE El Ojo Sports Backus SABMiller De Loreto para Loreto BRONZE El Ojo Sustainable PromPerú Ataúdes URUGUAY Excel 1 BRONZE El Ojo Classic - Press Ministerio de Turismo de Uruguay y&r latin america, LATAM, el ojo, Awards Printer Friendly Download PDF Ben Coulson Named Chief Creative Officer of Y&R Australia/New Zealand GPY&R Melbourne ECD Recently Named One of the World’s Top 5 Creative Directors GPY&R Melbourne Just Ranked #1 Agency in Australia November 19, 2012 – Tony Granger, Global Chief Creative Officer of Y&R announced today that Ben Coulson has been promoted to Chief Creative Officer of Y&R Australia/New Zealand, a new position. Ben has been serving as Executive Creative Director of GPY&R Melbourne for 4 years and has just been named in the top 5 creative directors in the world in the 2012 Cannes Report. Under his creative leadership, the agency has become one of the region and world’s most respected agencies. Just this past year, GPY&R Melbourne was the most-awarded Australian Agency at Cannes. GPY&R Melbourne’s Mobile Medic campaign, done in collaboration with VML Kansas City on behalf of the Australian Defence Force, was awarded four Gold Lions, one Silver and a Bronze in the Titanium/Integrated category. GPY&R Melbourne was also the most-awarded agency at Spikes Asia this year, and dominated the global W3 Awards in New York, which recognize digital creative excellence. Most recently, the agency took home 5 awards from the London International Awards. “Ben is a remarkable creative leader. He’s passionate, he’s smart and relentlessly focused on creating work that is exciting, innovative and inspirational,” said Tony Granger. “This gives our clients more creative firepower across the region,” he added. “One of his strengths as a leader comes from his belief in the power of collaboration. Mobile Medic was done with VML Kansas City and it was a perfect seamless melding of creativity and innovation — everyone uplifted each other to create something very special and effective,” he said. "When we appointed Ben as the Melbourne ECD we knew he was a tremendous creative talent. It has been wonderful to see him grow into becoming an outstanding creative leader. The successes he has had with the Melbourne agency are well documented and I am sure he will now relish the chance to really have an impact thoughout the region," said Russel Howcroft, CEO, Y&R Australia/New Zealand. Read more Close Ben Coulson Named Chief Creative Officer of Y&R Australia/New Zealand GPY&R Melbourne ECD Recently Named One of the World’s Top 5 Creative Directors GPY&R Melbourne Just Ranked #1 Agency in Australia November 19, 2012 – Tony Granger, Global Chief Creative Officer of Y&R announced today that Ben Coulson has been promoted to Chief Creative Officer of Y&R Australia/New Zealand, a new position. Ben has been serving as Executive Creative Director of GPY&R Melbourne for 4 years and has just been named in the top 5 creative directors in the world in the 2012 Cannes Report. Under his creative leadership, the agency has become one of the region and world’s most respected agencies. Just this past year, GPY&R Melbourne was the most-awarded Australian Agency at Cannes. GPY&R Melbourne’s Mobile Medic campaign, done in collaboration with VML Kansas City on behalf of the Australian Defence Force, was awarded four Gold Lions, one Silver and a Bronze in the Titanium/Integrated category. GPY&R Melbourne was also the most-awarded agency at Spikes Asia this year, and dominated the global W3 Awards in New York, which recognize digital creative excellence. Most recently, the agency took home 5 awards from the London International Awards. “Ben is a remarkable creative leader. He’s passionate, he’s smart and relentlessly focused on creating work that is exciting, innovative and inspirational,” said Tony Granger. “This gives our clients more creative firepower across the region,” he added. “One of his strengths as a leader comes from his belief in the power of collaboration. Mobile Medic was done with VML Kansas City and it was a perfect seamless melding of creativity and innovation — everyone uplifted each other to create something very special and effective,” he said. "When we appointed Ben as the Melbourne ECD we knew he was a tremendous creative talent. It has been wonderful to see him grow into becoming an outstanding creative leader. The successes he has had with the Melbourne agency are well documented and I am sure he will now relish the chance to really have an impact thoughout the region," said Russel Howcroft, CEO, Y&R Australia/New Zealand. ben coulson, Tony Granger, leadership, GPY&R, Creative Printer Friendly Download PDF Cannes 2012 Report: Y&R one of the Top 5 Networks in the World November 12, 2012 – Y&R's 51 Lions win at the 2012 Cannes Lions International Festival of Creativity - the most in the agency's history - helped place the global advertising agency as the No. 4 Network of the Year in this years 2012 Cannes Report. The Cannes Report is the definitive collection of rankings from all the shortlists and winning work at Cannes Lions 2012. Y&R Sao Paulo was ranked the No. 5 agency in the world with Creative Vice President Rui Branquino and Creative Director Flavio Casarotti jointly ranked the No. 2 most-awarded Creative Directors in the world. In addition, GPY&R Melbourne's Executive Creative Director Ben Coulson and Creative Director Chris Northam were jointly ranked No. 4 creative directors globally. The Melbourne-based shop was one of the highest ranked shops in the Asia-Pacific region, where it was ranked 7th - one of only two Australian agencies in the region to make the top 10. Check out the full list of the network's accomplishments below. Network of the Year: #4 Y&R Agency of the Year: #5 Y&R Sao Paulo Highest Ranked Direct Agency: #20 Y&R Sao Paulo Highest Ranked Media Agency: #11 GPY&R Melbourne Highest Ranked Mobile: #16 Y&R Bogota Highest Ranked Outdoor: #11 Y&R Dubai, #13 Y&R Sao Paulo Highest Ranked Press: #1 Y&R Sao Paulo, #10 Y&R Paris, #18 Prolam Y&R, #19 Y&R Dubai, #20 Y&R Mexico Highest Ranked Promo-Activation: #8 Y&R Amsterdam Highest Ranked Radio: #13 Y&R New York, #18 Y&R Colombia, #18 Y&R Sao Paulo Highest Ranked Creative Directors: #2 Rui Branquino, Y&R Sao Paulo, #2 Flavio Casarotti, Y&R Sao Paulo, #4 Ben Coulson, GP Y&R Melbourne, #4 Chris Northam, GP Y&R Melbourne Highest Ranked Art Directors: # 9 Jake Barrow, GP Y&R Melbourne Highest Ranked Copy Writers: #9 Matt Lawson, GP Y&R Melbourne Highest Ranked Agencies: EMEA - #12 Y&R Dubai Highest Ranked Agencies: Asia Pacific - #7 GP Y&R Melbourne, #13 Y&R Malaysia Highest Ranked Agencies: Latin America - #2 Y&R Sao Paulo, #15 Y&R Mexico Read more Close Cannes 2012 Report: Y&R one of the Top 5 Networks in the World November 12, 2012 – Y&R's 51 Lions win at the 2012 Cannes Lions International Festival of Creativity - the most in the agency's history - helped place the global advertising agency as the No. 4 Network of the Year in this years 2012 Cannes Report. The Cannes Report is the definitive collection of rankings from all the shortlists and winning work at Cannes Lions 2012. Y&R Sao Paulo was ranked the No. 5 agency in the world with Creative Vice President Rui Branquino and Creative Director Flavio Casarotti jointly ranked the No. 2 most-awarded Creative Directors in the world. In addition, GPY&R Melbourne's Executive Creative Director Ben Coulson and Creative Director Chris Northam were jointly ranked No. 4 creative directors globally. The Melbourne-based shop was one of the highest ranked shops in the Asia-Pacific region, where it was ranked 7th - one of only two Australian agencies in the region to make the top 10. Check out the full list of the network's accomplishments below. Network of the Year: #4 Y&R Agency of the Year: #5 Y&R Sao Paulo Highest Ranked Direct Agency: #20 Y&R Sao Paulo Highest Ranked Media Agency: #11 GPY&R Melbourne Highest Ranked Mobile: #16 Y&R Bogota Highest Ranked Outdoor: #11 Y&R Dubai, #13 Y&R Sao Paulo Highest Ranked Press: #1 Y&R Sao Paulo, #10 Y&R Paris, #18 Prolam Y&R, #19 Y&R Dubai, #20 Y&R Mexico Highest Ranked Promo-Activation: #8 Y&R Amsterdam Highest Ranked Radio: #13 Y&R New York, #18 Y&R Colombia, #18 Y&R Sao Paulo Highest Ranked Creative Directors: #2 Rui Branquino, Y&R Sao Paulo, #2 Flavio Casarotti, Y&R Sao Paulo, #4 Ben Coulson, GP Y&R Melbourne, #4 Chris Northam, GP Y&R Melbourne Highest Ranked Art Directors: # 9 Jake Barrow, GP Y&R Melbourne Highest Ranked Copy Writers: #9 Matt Lawson, GP Y&R Melbourne Highest Ranked Agencies: EMEA - #12 Y&R Dubai Highest Ranked Agencies: Asia Pacific - #7 GP Y&R Melbourne, #13 Y&R Malaysia Highest Ranked Agencies: Latin America - #2 Y&R Sao Paulo, #15 Y&R Mexico ben coulson, GPY&R, Melbourne, Cannes, cannes report, Awards, top creative, rui, y&r brasil, Brazil, Sao Paulo Printer Friendly Download PDF Y&R Uruguay Adds Another National Honor November 5, 2012 – Y&R Uruguay again added to its national prestige by being honored with the country’s National Quality Award 2012 in the category of Large Company of Service. Y&R Uruguay is the only advertising agency to receive this honor, which comes as no surprise as the office has been ranked, for seven years, as one of the best places to work in Uruguay — according to the annual ranking posted by Great Place to Work. “We share this award with our customers, who are the ones demanding from us and helping us to keep aiming for quality and continuous improvement,” said Álvaro Moré, President of Y&R Uruguay. The National Quality Award is an annual recognition that Uruguay has for public and private organizations that stand in implementing the Continuous Improvement Model. The award was established in 1992 in order to recognize organizations that excel in the implementation of quality processes through Total Quality Management, and are considered good examples to other institutions and society as a whole. This is the second time the Montevideo-based shop received this recognition. In 2008, Y&R Uruguay qualified and won in the category of Small Companies. This time the challenge was more difficult, as the office entered the category of Large Company of Service. The agency was evaluated in eight categories, including: Leadership of Senior Management, Strategic Planning, People Development, Focus on external customer, Information and Analysis, Process Management, Impact on Society and Environment, and Results. “We work on continuous improvement, not only in creativity, being the most awarded agency in the Campana de Oro (Uruguay’s most important creative festival) for the last three consecutive years, but in all that relates to work processes to offer the best service to our customers,” said Moré. Read more Close Y&R Uruguay Adds Another National Honor November 5, 2012 – Y&R Uruguay again added to its national prestige by being honored with the country’s National Quality Award 2012 in the category of Large Company of Service. Y&R Uruguay is the only advertising agency to receive this honor, which comes as no surprise as the office has been ranked, for seven years, as one of the best places to work in Uruguay — according to the annual ranking posted by Great Place to Work. “We share this award with our customers, who are the ones demanding from us and helping us to keep aiming for quality and continuous improvement,” said Álvaro Moré, President of Y&R Uruguay. The National Quality Award is an annual recognition that Uruguay has for public and private organizations that stand in implementing the Continuous Improvement Model. The award was established in 1992 in order to recognize organizations that excel in the implementation of quality processes through Total Quality Management, and are considered good examples to other institutions and society as a whole. This is the second time the Montevideo-based shop received this recognition. In 2008, Y&R Uruguay qualified and won in the category of Small Companies. This time the challenge was more difficult, as the office entered the category of Large Company of Service. The agency was evaluated in eight categories, including: Leadership of Senior Management, Strategic Planning, People Development, Focus on external customer, Information and Analysis, Process Management, Impact on Society and Environment, and Results. “We work on continuous improvement, not only in creativity, being the most awarded agency in the Campana de Oro (Uruguay’s most important creative festival) for the last three consecutive years, but in all that relates to work processes to offer the best service to our customers,” said Moré. Y&R Uruguay, national quality award, Awards Printer Friendly Download PDF Y&R Malaysia named Agency of the Year at Kancil, Caps off Year of Big Wins November 5, 2012 – Y&R was awarded the biggest honours in Malaysia’s advertising industry, winning both Golden Kancil "Best of the Best" and "Agency of the Year" at the Kancil Awards 2012 held on Friday, November 2nd. The agency, which scored 229 points, won three Gold, nine Silver, 12 Bronze and 14 Merit awards in various categories. Having previously won the Golden Kancil on several occasions, this is the first time in its 19-year history that Y&R Malaysia has been named Agency of the Year. The coveted Golden Kancil ‘Best of the Best’ went to the much-feted "Fairy Tales" (Design Open) and "More Than Just Classics" (Design Corporate Identity) for Penguin Books, while other awards were won for Vespa. “We are honoured to bring home ‘Best of the Best’ Gold Kancil yet again, and to be named Agency of the Year, which is a wonderful first for Y&R Malaysia," said Y&R Malaysia Group General Manager Lisa Hezila. "These wins are testament to our agency’s creative might, as well as its incredible energy and team spirit, and rounds off a year of incredible awards wins, locally, regionally and globally." Gigi Lee, creative director Y&R Malaysia, added: “It’s incredibly gratifying to win such prestigious awards for our client Penguin Books, who have been with us since 2005. Great work is produced with the support of great clients, and this success is down to an amazing team effort from everyone.” There was also international award success on Sunday, November 4th as Y&R Malaysia won one Gold and one Silver for the Penguin "More Than Just Classics’ campaign at the London International Awards. This caps a year full of awards success for the Kuala Lumpur-based agency. The shop recently won five Spikes: one Silver and one Bronze Outdoor, and three Bronzes in Design for Penguin ‘More Than Just the Classic’ series. At Cannes, Y&R Malaysia took home four Cannes Lions - one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for the same series. Y&R Malaysia had previously brought home two Silvers from the ANDY Awards in New York, for "The Pied Piper of Hamelin," ‘"The Wizard of Oz" and "The Jungle Book," promoting Penguin Audiobooks. The Silver ANDYs were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘"In-Book" into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category. The Penguin Audiobooks also garnered a Print Campaign Bronze CLIO Award 2012 and a Silver Pencil (Poster Campaign) at the prestigious One Show 2012. Read more Close Y&R Malaysia named Agency of the Year at Kancil, Caps off Year of Big Wins November 5, 2012 – Y&R was awarded the biggest honours in Malaysia’s advertising industry, winning both Golden Kancil "Best of the Best" and "Agency of the Year" at the Kancil Awards 2012 held on Friday, November 2nd. The agency, which scored 229 points, won three Gold, nine Silver, 12 Bronze and 14 Merit awards in various categories. Having previously won the Golden Kancil on several occasions, this is the first time in its 19-year history that Y&R Malaysia has been named Agency of the Year. The coveted Golden Kancil ‘Best of the Best’ went to the much-feted "Fairy Tales" (Design Open) and "More Than Just Classics" (Design Corporate Identity) for Penguin Books, while other awards were won for Vespa. “We are honoured to bring home ‘Best of the Best’ Gold Kancil yet again, and to be named Agency of the Year, which is a wonderful first for Y&R Malaysia," said Y&R Malaysia Group General Manager Lisa Hezila. "These wins are testament to our agency’s creative might, as well as its incredible energy and team spirit, and rounds off a year of incredible awards wins, locally, regionally and globally." Gigi Lee, creative director Y&R Malaysia, added: “It’s incredibly gratifying to win such prestigious awards for our client Penguin Books, who have been with us since 2005. Great work is produced with the support of great clients, and this success is down to an amazing team effort from everyone.” There was also international award success on Sunday, November 4th as Y&R Malaysia won one Gold and one Silver for the Penguin "More Than Just Classics’ campaign at the London International Awards. This caps a year full of awards success for the Kuala Lumpur-based agency. The shop recently won five Spikes: one Silver and one Bronze Outdoor, and three Bronzes in Design for Penguin ‘More Than Just the Classic’ series. At Cannes, Y&R Malaysia took home four Cannes Lions - one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for the same series. Y&R Malaysia had previously brought home two Silvers from the ANDY Awards in New York, for "The Pied Piper of Hamelin," ‘"The Wizard of Oz" and "The Jungle Book," promoting Penguin Audiobooks. The Silver ANDYs were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘"In-Book" into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category. The Penguin Audiobooks also garnered a Print Campaign Bronze CLIO Award 2012 and a Silver Pencil (Poster Campaign) at the prestigious One Show 2012. y&r malaysia, Penguin, agency of the year, kancil, Kuala Lumpur Printer Friendly Download PDF VML Sydney Stirs Up "The Best Mix Since" for Jameson Whiskey November 1, 2012 – VML Sydney launched Australia’s biggest BlippAR activation as part of its first digital campaign for Pernod Ricard’s Jameson Irish Whiskey - an account they won earlier this year. Promoting the new Jameson Irish Whiskey premixes - Jameson & Cloudy Apple and Jameson & Raw Cola, the centerpiece of the “The best mix since” campaign is an augmented reality BlippAR game called ‘Apple Attack’. Specifically designed to bring to life an extensive outdoor media buy, the game can be activated on Apple and Android devices and accessed through any of the Jameson outdoor advertising, four-pack bottles, and even from images of the bottle shared via social media. “We’re really pleased to have this kind of forward-thinking going into our product launches,” said Jessica Norris, Jameson marketing manager. “VML have done an incredible job in coming up with a truly engaging campaign that gets the absolute most out of all our media and extends its reach beyond what we thought was possible.” Building on Jameson’s existing print campaign, the new launch also features a range of digital media activations including banners, a Facebook app, and gift-card giveaways. VML Sydney Managing Director Aden Hepburn said: “Jameson had already committed to a huge outdoor media buy for this launch, so we needed to find a way to maximize that buy, while literally bringing the outdoor to life. “We love bringing new tech to market, so we’ve created an innovative, integrated campaign that really showcases the best mix since positioning and lets people have a whole lot of fun with the work,” he added. Read more Close VML Sydney Stirs Up "The Best Mix Since" for Jameson Whiskey November 1, 2012 – VML Sydney launched Australia’s biggest BlippAR activation as part of its first digital campaign for Pernod Ricard’s Jameson Irish Whiskey - an account they won earlier this year. Promoting the new Jameson Irish Whiskey premixes - Jameson & Cloudy Apple and Jameson & Raw Cola, the centerpiece of the “The best mix since” campaign is an augmented reality BlippAR game called ‘Apple Attack’. Specifically designed to bring to life an extensive outdoor media buy, the game can be activated on Apple and Android devices and accessed through any of the Jameson outdoor advertising, four-pack bottles, and even from images of the bottle shared via social media. “We’re really pleased to have this kind of forward-thinking going into our product launches,” said Jessica Norris, Jameson marketing manager. “VML have done an incredible job in coming up with a truly engaging campaign that gets the absolute most out of all our media and extends its reach beyond what we thought was possible.” Building on Jameson’s existing print campaign, the new launch also features a range of digital media activations including banners, a Facebook app, and gift-card giveaways. VML Sydney Managing Director Aden Hepburn said: “Jameson had already committed to a huge outdoor media buy for this launch, so we needed to find a way to maximize that buy, while literally bringing the outdoor to life. “We love bringing new tech to market, so we’ve created an innovative, integrated campaign that really showcases the best mix since positioning and lets people have a whole lot of fun with the work,” he added. VML, vml sydney, Digital, win, aden hepburn, jameson Printer Friendly Download PDF Y&R Spark Plug Company Founder Wins Prestigious Israeli Award October 30, 2012 – Yoni Bloch, CEO and Co-Founder of Interlude, has been announced as the winner of the Israeli Prime Minister's Prize for Initiative and Innovation for Financial Profit. The award is aimed at encouraging new initiatives, innovative thinking, imagination and creativity among various population groups, including young people. The hope is for the work to lead to significant changes in the environment, science, technology, and society as a whole. Interlude is a Y&R Spark Plug company – a Y&R program that gives start-ups office space and facilities, allowing them to grow and develop their ideas. In return, these companies share their innovative thinking and create opportunities to forge new partnerships. “It is such an honor to win this award,” said Bloch. “Israel is rich with innovators and entrepreneurs – I hope this recognition encourages more people to use their initiative and follow their aspirations.” Prime Minister Benjamin Netanyahu will be attending the ceremony as part of Global Entrepreneurship Week next month, and presenting the respective awards. The prizes, worth approximately $45,000, are awarded to entrepreneurs in two categories: The Prime Minister's Prize for Initiative and Innovation for Financial Profit, and the Prime Minister's Prize for Initiative and Innovation Not for Financial Profit. Two honorable mentions will also be awarded - one in each category. Read more Close Y&R Spark Plug Company Founder Wins Prestigious Israeli Award October 30, 2012 – Yoni Bloch, CEO and Co-Founder of Interlude, has been announced as the winner of the Israeli Prime Minister's Prize for Initiative and Innovation for Financial Profit. The award is aimed at encouraging new initiatives, innovative thinking, imagination and creativity among various population groups, including young people. The hope is for the work to lead to significant changes in the environment, science, technology, and society as a whole. Interlude is a Y&R Spark Plug company – a Y&R program that gives start-ups office space and facilities, allowing them to grow and develop their ideas. In return, these companies share their innovative thinking and create opportunities to forge new partnerships. “It is such an honor to win this award,” said Bloch. “Israel is rich with innovators and entrepreneurs – I hope this recognition encourages more people to use their initiative and follow their aspirations.” Prime Minister Benjamin Netanyahu will be attending the ceremony as part of Global Entrepreneurship Week next month, and presenting the respective awards. The prizes, worth approximately $45,000, are awarded to entrepreneurs in two categories: The Prime Minister's Prize for Initiative and Innovation for Financial Profit, and the Prime Minister's Prize for Initiative and Innovation Not for Financial Profit. Two honorable mentions will also be awarded - one in each category. Y&R, Spark Plug, yoni bloch, interlude, Israel, Award Printer Friendly Download PDF Y&R Philippine's Chiqui Lara on Success through Resisting the Usual October 20, 2012 – Raising awareness about a disease can be a challenge, but actually preventing it is much harder. Y&R Philippines managed both with their powerful campaign to fight dengue fever. They not only designed informative posters showing "7 Ways to Prevent Dengue Fever,” but they increased effectiveness by coating the posters with the natural mosquito repellent citronella. President and CEO of Y&R Philippines Chiqui Lara chats with The Philippine Daily Inquirer about the agency's Spikes Asia-winning Anti-Dengue Poster for The Department of Health's anti-dengue awareness program, as well as how the agency is "pushing towards the creative epicenter." Read more Close Y&R Philippine's Chiqui Lara on Success through Resisting the Usual October 20, 2012 – Raising awareness about a disease can be a challenge, but actually preventing it is much harder. Y&R Philippines managed both with their powerful campaign to fight dengue fever. They not only designed informative posters showing "7 Ways to Prevent Dengue Fever,” but they increased effectiveness by coating the posters with the natural mosquito repellent citronella. President and CEO of Y&R Philippines Chiqui Lara chats with The Philippine Daily Inquirer about the agency's Spikes Asia-winning Anti-Dengue Poster for The Department of Health's anti-dengue awareness program, as well as how the agency is "pushing towards the creative epicenter." y&r malaysia, chiqui lara, dengue, poster, Award, CEO Printer Friendly Download PDF Wendy's Taps VML for Digital Duties October 19, 2012 – VML has been selected as Digital Agency of Record for Wendy’s. VML will support Wendy’s brand transformation and growth strategy with continued development and innovation across the brand’s digital and social platforms. Wendy’s is the No. 2 burger chain in the U.S. From Advertising Age: Kansas City-based digital shop VML has been named Wendy's lead digital agency after a review. Wendy's CMO Craig Bahner told Ad Age that "during the process [VML] best demonstrated they had the track record, client list and strategic thinking and creative firepower to explode our digital effort." He added that the No. 2 burger chain is getting more aggressive with digital and is "planning a double-digit increase" in digital and social marketing in 2013. See how Wendy's delivered the news to the VML team. Read more Close Wendy's Taps VML for Digital Duties October 19, 2012 – VML has been selected as Digital Agency of Record for Wendy’s. VML will support Wendy’s brand transformation and growth strategy with continued development and innovation across the brand’s digital and social platforms. Wendy’s is the No. 2 burger chain in the U.S. From Advertising Age: Kansas City-based digital shop VML has been named Wendy's lead digital agency after a review. Wendy's CMO Craig Bahner told Ad Age that "during the process [VML] best demonstrated they had the track record, client list and strategic thinking and creative firepower to explode our digital effort." He added that the No. 2 burger chain is getting more aggressive with digital and is "planning a double-digit increase" in digital and social marketing in 2013. See how Wendy's delivered the news to the VML team. VML, wendys, Digital, clients, win Printer Friendly Download PDF Y&R Spark Plug Company to Help Launch OK! TV October 18, 2012 – American Media Inc., publisher of some of the world’s most popular celebrity and pop culture magazines, has formed a partnership with Unconventional Partners, a Y&R Spark Plug company, and Big Fish Entertainment LLC, to syndicate a daily half-hour entertainment news format TV show, OK! TV, slated for Fall 2013. The show leverages the publishing company's flagship media property, OK! Magazine, that stands as one of the company’s most successful and popular brands. The new entertainment news magazine show will focus on pop culture, gossip, and celebrity lifestyle, offering a fresh perspective with exclusive content from newsmakers, celebrities and ordinary people with big stories. OK! TV will further build upon and capitalize on the editorial strength of OK! Magazine’s five million weekly readers. The magazine currently delivers the youngest female audience among its competitors. The daily strip will also access content across OK! Magazine’s sister brands that include Shape, Men’s Fitness, Star, Country Weekly, National Enquirer and Soap Opera Digest. "We are very excited and confident in this partnership that expands the OK! brand into Television and allows us to further engage with our readers through a new channel that offers tremendous opportunity in the marketplace, and that will deliver dynamic synergies across all of the AMI properties,” says David Pecker, Chairman, President and CEO of American Media, Inc. Unconventional Partners, part of the Y&R Spark Plug program, is comprised of a team of experienced unconventional thinkers in television, mobile and digital programming, development, production, marketing and syndication, who build social and video-based, multi-platform consumer experiences for multiple brands to participate. The company sits at the Young & Rubicam offices in NYC, with additional offices in Los Angeles. "Our clients benefit from media opportunities that drive strong entertainment value with forward-thinking social TV concepts. OK! TV provides us with a very compelling platform that will appeal to a range of advertisers and which delivers a true multi-platform experience that will powerfully engage consumers," said David Sable, Global CEO, Young & Rubicam. The show, a co-production between Unconventional Partners and American Media, is being created to air in all day parts, including access. It will have a Monday through Friday run, with an added weekend show. IMG’s Babette Perry, the television agent for UP, is representing the project. Read more Close Y&R Spark Plug Company to Help Launch OK! TV October 18, 2012 – American Media Inc., publisher of some of the world’s most popular celebrity and pop culture magazines, has formed a partnership with Unconventional Partners, a Y&R Spark Plug company, and Big Fish Entertainment LLC, to syndicate a daily half-hour entertainment news format TV show, OK! TV, slated for Fall 2013. The show leverages the publishing company's flagship media property, OK! Magazine, that stands as one of the company’s most successful and popular brands. The new entertainment news magazine show will focus on pop culture, gossip, and celebrity lifestyle, offering a fresh perspective with exclusive content from newsmakers, celebrities and ordinary people with big stories. OK! TV will further build upon and capitalize on the editorial strength of OK! Magazine’s five million weekly readers. The magazine currently delivers the youngest female audience among its competitors. The daily strip will also access content across OK! Magazine’s sister brands that include Shape, Men’s Fitness, Star, Country Weekly, National Enquirer and Soap Opera Digest. "We are very excited and confident in this partnership that expands the OK! brand into Television and allows us to further engage with our readers through a new channel that offers tremendous opportunity in the marketplace, and that will deliver dynamic synergies across all of the AMI properties,” says David Pecker, Chairman, President and CEO of American Media, Inc. Unconventional Partners, part of the Y&R Spark Plug program, is comprised of a team of experienced unconventional thinkers in television, mobile and digital programming, development, production, marketing and syndication, who build social and video-based, multi-platform consumer experiences for multiple brands to participate. The company sits at the Young & Rubicam offices in NYC, with additional offices in Los Angeles. "Our clients benefit from media opportunities that drive strong entertainment value with forward-thinking social TV concepts. OK! TV provides us with a very compelling platform that will appeal to a range of advertisers and which delivers a true multi-platform experience that will powerfully engage consumers," said David Sable, Global CEO, Young & Rubicam. The show, a co-production between Unconventional Partners and American Media, is being created to air in all day parts, including access. It will have a Monday through Friday run, with an added weekend show. IMG’s Babette Perry, the television agent for UP, is representing the project. Y&R, David Sable, Spark Plug, unconventional partners Printer Friendly Download PDF Bill Cimino Named Chief Creative Officer of Y&R Chicago October 16, 2012 – Carter Murray, President and CEO of Y&R North America, and Kary McIlwain, President of Y&R Chicago, announced today that Bill Cimino has been appointed Chief Creative Officer of the agency’s Chicago office. He succeeds Bob Winter, who is leaving to work in another market. Cimino will oversee the office’s creative direction and all work for its clients, which include Craftsman, Kenmore, BMO Harris Bank, Famous Footwear, hotels.com, American Red Cross and Bonefish Grill. A highly awarded creative director, Cimino joins Y&R Chicago from DDB Chicago, where he spent the past eight years, most recently as the Senior Vice President, Executive Creative Director and Global Creative Director of McDonald’s. He also led the Capital One business at DDB and worked on other key clients such as Anheuser Busch, Discover Card, General Mills, Frito Lay, State Farm Insurance and Sierra Mist. “Bill has produced an exceptional body of work for some truly iconic brands. I am confident that he will move into this role with the talent and energy that has been behind all of his successes thus far. This is terrific news for our clients and I just know our people will love working with him,” said McIlwain. “And I want to thank Bob Winter for taking us to where we are today, and wish him the very best of luck.” Murray said, “This is an exciting hire for us. Bill is tremendously gifted, a true leader, and one who consistently creates award-winning work that has a real impact on culture and in the marketplace. He is the right person to come in at this point and build on our progress.” At Cannes last year, Cimino and his global team celebrated 13 Lions for McDonald’s, most awards ever won for the client. Additionally, Cimino’s team won a Gold Effie for McDonald's Corporation’s “Rebuilding an Icon: A Love Story” in the Sustained Success category. Cimino’s awards also include Cannes Grand Prix, Gold and Bronze, British D&AD, ANDY’s Grandy, Clio Grand Prix, Gold, Silver and Bronze, in addition to a Radio Mercury Awards, Grand Prix One Show Gold, Silver and Bronze awards. “In one of life’s quirky twists and turns, Bob Winter was part of my team years ago. I think there’s great momentum at Y&R Chicago and am thrilled to have this chance to pick up the baton and run with it. We start from a good place, and I’m looking forward to working with this passionate team, with (Global Chief Creative Officer) Tony Granger, and some wonderful clients,” said Cimino. Prior to DDB Chicago, Cimino served as Senior Vice President and Executive Creative Director at Foote, Cone & Belding in Southern California. Before his time with DDB and FCB, Cimino worked at Ogilvy & Mather as a copywriter. He received his Bachelor of Arts Degree from Loyola University of Chicago, and attended John Marshall Law School. Read more Close Bill Cimino Named Chief Creative Officer of Y&R Chicago October 16, 2012 – Carter Murray, President and CEO of Y&R North America, and Kary McIlwain, President of Y&R Chicago, announced today that Bill Cimino has been appointed Chief Creative Officer of the agency’s Chicago office. He succeeds Bob Winter, who is leaving to work in another market. Cimino will oversee the office’s creative direction and all work for its clients, which include Craftsman, Kenmore, BMO Harris Bank, Famous Footwear, hotels.com, American Red Cross and Bonefish Grill. A highly awarded creative director, Cimino joins Y&R Chicago from DDB Chicago, where he spent the past eight years, most recently as the Senior Vice President, Executive Creative Director and Global Creative Director of McDonald’s. He also led the Capital One business at DDB and worked on other key clients such as Anheuser Busch, Discover Card, General Mills, Frito Lay, State Farm Insurance and Sierra Mist. “Bill has produced an exceptional body of work for some truly iconic brands. I am confident that he will move into this role with the talent and energy that has been behind all of his successes thus far. This is terrific news for our clients and I just know our people will love working with him,” said McIlwain. “And I want to thank Bob Winter for taking us to where we are today, and wish him the very best of luck.” Murray said, “This is an exciting hire for us. Bill is tremendously gifted, a true leader, and one who consistently creates award-winning work that has a real impact on culture and in the marketplace. He is the right person to come in at this point and build on our progress.” At Cannes last year, Cimino and his global team celebrated 13 Lions for McDonald’s, most awards ever won for the client. Additionally, Cimino’s team won a Gold Effie for McDonald's Corporation’s “Rebuilding an Icon: A Love Story” in the Sustained Success category. Cimino’s awards also include Cannes Grand Prix, Gold and Bronze, British D&AD, ANDY’s Grandy, Clio Grand Prix, Gold, Silver and Bronze, in addition to a Radio Mercury Awards, Grand Prix One Show Gold, Silver and Bronze awards. “In one of life’s quirky twists and turns, Bob Winter was part of my team years ago. I think there’s great momentum at Y&R Chicago and am thrilled to have this chance to pick up the baton and run with it. We start from a good place, and I’m looking forward to working with this passionate team, with (Global Chief Creative Officer) Tony Granger, and some wonderful clients,” said Cimino. Prior to DDB Chicago, Cimino served as Senior Vice President and Executive Creative Director at Foote, Cone & Belding in Southern California. Before his time with DDB and FCB, Cimino worked at Ogilvy & Mather as a copywriter. He received his Bachelor of Arts Degree from Loyola University of Chicago, and attended John Marshall Law School. Y&R, Midwest, Chicago, bob winters, Carter Murray, leadership, Chief Creative Officer, North America, bill cimino Printer Friendly Download PDF GPY&R’s Mobile Medic Campaign Best in Show at Caxtons October 15, 2012 – George Patterson Y&R Melbourne took home the top honor at 2012 Caxton Awards for Excellence in Newspaper Advertising, which were presented on Hamilton Island on Saturday night. The agency won the coveted Quinlivan Black Award, otherwise known as ‘best in show’, for their Mobile Medic campaign - the first time a campaign designed for mobile and tablet devices has won. The campaign also won six Lions – four Gold – at the 2012 Cannes Lions International Festival of Creativity in June. “It’s great to see the breadth of GPY&R’s talents being continually rewarded, across multiple agencies,” said Y&R Sydney Group ECD Julian Watt. The winning campaign, created for the Australian Defence Force, is an augmented reality app that was designed to recruit medical students worthy of a Defence Force University Sponsorship and immerse them in the role of a medical officer. It allows students to x-ray, scan, diagnose and treat a series of patients on posters using true-to-life diagnostic techniques, with the app augmenting reality in a unique way with each execution. “We’re honored to take out the Quinlivan Award for Best in Show, but the fact it’s the first time the Best in Show award has been awarded to a Mobile campaign is truly exciting,” said GPY&R Melbourne Group Managing Director Steve Doherty. GPY&R was the leading contender in the awards, with eight finalists across 20 categories, and Mobile Medic also won in the two new categories this year; mobile and tablet, and technical innovation. With five overall wins at the awards, GPY&R looks to finish the year as one of Australia’s most awarded agencies. Read more Close GPY&R’s Mobile Medic Campaign Best in Show at Caxtons October 15, 2012 – George Patterson Y&R Melbourne took home the top honor at 2012 Caxton Awards for Excellence in Newspaper Advertising, which were presented on Hamilton Island on Saturday night. The agency won the coveted Quinlivan Black Award, otherwise known as ‘best in show’, for their Mobile Medic campaign - the first time a campaign designed for mobile and tablet devices has won. The campaign also won six Lions – four Gold – at the 2012 Cannes Lions International Festival of Creativity in June. “It’s great to see the breadth of GPY&R’s talents being continually rewarded, across multiple agencies,” said Y&R Sydney Group ECD Julian Watt. The winning campaign, created for the Australian Defence Force, is an augmented reality app that was designed to recruit medical students worthy of a Defence Force University Sponsorship and immerse them in the role of a medical officer. It allows students to x-ray, scan, diagnose and treat a series of patients on posters using true-to-life diagnostic techniques, with the app augmenting reality in a unique way with each execution. “We’re honored to take out the Quinlivan Award for Best in Show, but the fact it’s the first time the Best in Show award has been awarded to a Mobile campaign is truly exciting,” said GPY&R Melbourne Group Managing Director Steve Doherty. GPY&R was the leading contender in the awards, with eight finalists across 20 categories, and Mobile Medic also won in the two new categories this year; mobile and tablet, and technical innovation. With five overall wins at the awards, GPY&R looks to finish the year as one of Australia’s most awarded agencies. Mobile Medic, GPY&R, Melbourne, australian defence force, mobile, Award, caxtons, Cannes Printer Friendly Download PDF Y&R's Shelley Diamond Named One of the Most Powerful Women in Advertising October 11, 2012 – Y&R Worldwide Managing Partner Shelley Diamond comes in at No. 11 in Business Insider's list of the "The 30 Most Powerful Women In Advertising." Diamond oversees the multitude of services rendered by Y&R around the world - as well as resources available throughout the WPP network - for Dell, Campbell's Soup and Xerox. She also serves as a Director on the global Y&R Board, working with worldwide regional leaders to set strategy, identify and leverage opportunities, and develop and activate global initiatives. "Since joining the agency in 1991, she transformed Xerox from 'The Copier Company' to 'The Document Company,'" the article says. Read more Close Y&R's Shelley Diamond Named One of the Most Powerful Women in Advertising October 11, 2012 – Y&R Worldwide Managing Partner Shelley Diamond comes in at No. 11 in Business Insider's list of the "The 30 Most Powerful Women In Advertising." Diamond oversees the multitude of services rendered by Y&R around the world - as well as resources available throughout the WPP network - for Dell, Campbell's Soup and Xerox. She also serves as a Director on the global Y&R Board, working with worldwide regional leaders to set strategy, identify and leverage opportunities, and develop and activate global initiatives. "Since joining the agency in 1991, she transformed Xerox from 'The Copier Company' to 'The Document Company,'" the article says. Shelley Diamond, Global, leadership, business insider, powerful women, Advertising, dell, campbell's soup, xerox Printer Friendly Download PDF Y&R Mentee Presented With Fortune’s Global Women Leaders Award October 2, 2012 – Precious Simba, founder of Girls Development Initiative (GDI), a girl’s education and mentoring program in Zimbabwe, was presented today with Fortune’s Global Women Leaders Award. Simba was mentored by Xerox CMO Christa Carone and Shelley Diamond, Worldwide Managing Partner at Y&R. The Fortune Global Women Leaders Mentoring Partnership, which was established in 2006 in cooperation with the U.S. State Department, pairs up women in leadership positions around the nation with women who have demonstrated leadership potential in emerging countries. The program awards the most stand-out alumni of the mentorship program funds to take their experience in the U.S. and leverage it to benefit their home countries. Last month, Simba and GDI launched the Future Self Video Series at Mpopoma High School in Bulawayo, Zimbabwe with 293 students in attendance. “The most powerful aspect of Fortune's Most Powerful Women Program is the impact it has on the human spirit,” said Diamond. “Inspiring it, developing it, sending it soaring… [Precious Simba] created The Girls Development Initiative to help high school age girls fulfill their goals and dreams...to help them envision their Future Self. The series launched with a special video featuring Diamond, discussing her role as a female leader in advertising as well as her journey to get there. The video, along with others featuring top female executives in the U.S., is part of GDI’s Future Self series that aims to educate and inspire young women to imagine high aspirations for their future selves. Future Self series currently includes stories from Carone, Yin Myo Suu, Managing Director of Inle Princess Resort, Burma and Christyl Johnson, Deputy Director at NASA Goddard Space Flight Center. More are in development with help from Y&R. Simba opened the first event with Diamond’s Future Self video and followed the presentation with a discussion on advertising and careers. Students in attendance were eager to participate and the response was overwhelmingly positive, especially when students were able to connect Diamond’s job with locally based Y&R advertising they had seen in the past. While Simba is wholeheartedly dedicated to running and expanding this program, she has brought together a group of local female leaders to assist in the events and act as a mentor and resource for students in their areas. As a perfect complement to Diamond’s video presentation, an extraordinary role model and local marketing manager, Lungile Khabo-Ndlovu, lent her own story and lessons to the girls of Mpopoma High School. With Facebook as a hub for the GDI content and community, girls flocked to the site immediately following the event to express their gratitude. One attendant, Mellandah Thayne Muzah, wrote on GDI’s Facebook Timeline: “A lifetime changing experience GDI. We felt honored by your presence both on Monday and today we thank you for your efforts and most importantly for empowering us.” Read more Close Y&R Mentee Presented With Fortune’s Global Women Leaders Award October 2, 2012 – Precious Simba, founder of Girls Development Initiative (GDI), a girl’s education and mentoring program in Zimbabwe, was presented today with Fortune’s Global Women Leaders Award. Simba was mentored by Xerox CMO Christa Carone and Shelley Diamond, Worldwide Managing Partner at Y&R. The Fortune Global Women Leaders Mentoring Partnership, which was established in 2006 in cooperation with the U.S. State Department, pairs up women in leadership positions around the nation with women who have demonstrated leadership potential in emerging countries. The program awards the most stand-out alumni of the mentorship program funds to take their experience in the U.S. and leverage it to benefit their home countries. Last month, Simba and GDI launched the Future Self Video Series at Mpopoma High School in Bulawayo, Zimbabwe with 293 students in attendance. “The most powerful aspect of Fortune's Most Powerful Women Program is the impact it has on the human spirit,” said Diamond. “Inspiring it, developing it, sending it soaring… [Precious Simba] created The Girls Development Initiative to help high school age girls fulfill their goals and dreams...to help them envision their Future Self. The series launched with a special video featuring Diamond, discussing her role as a female leader in advertising as well as her journey to get there. The video, along with others featuring top female executives in the U.S., is part of GDI’s Future Self series that aims to educate and inspire young women to imagine high aspirations for their future selves. Future Self series currently includes stories from Carone, Yin Myo Suu, Managing Director of Inle Princess Resort, Burma and Christyl Johnson, Deputy Director at NASA Goddard Space Flight Center. More are in development with help from Y&R. Simba opened the first event with Diamond’s Future Self video and followed the presentation with a discussion on advertising and careers. Students in attendance were eager to participate and the response was overwhelmingly positive, especially when students were able to connect Diamond’s job with locally based Y&R advertising they had seen in the past. While Simba is wholeheartedly dedicated to running and expanding this program, she has brought together a group of local female leaders to assist in the events and act as a mentor and resource for students in their areas. As a perfect complement to Diamond’s video presentation, an extraordinary role model and local marketing manager, Lungile Khabo-Ndlovu, lent her own story and lessons to the girls of Mpopoma High School. With Facebook as a hub for the GDI content and community, girls flocked to the site immediately following the event to express their gratitude. One attendant, Mellandah Thayne Muzah, wrote on GDI’s Facebook Timeline: “A lifetime changing experience GDI. We felt honored by your presence both on Monday and today we thank you for your efforts and most importantly for empowering us.” Shelley Diamond, mentor, Y&R, Global Printer Friendly Download PDF Stephen O. Frankfurt, former Y&R President and Industry Icon, Passes Away October 1, 2012 – Steve Frankfurt, whom The New York Times called “an advertising executive who helped lead the transformation of television commercials from straightforward sales pitches in the 1950s to sophisticated, art-designed productions,” and AdWeek described as “possessing a strong design sensibility” and a “creative ethos of using simple, emotional messages” died Sept. 28. He was 80. Frankfurt was President of Y&R from 1967-1971 and was best known for his creative leadership that produced iconic lines like “Betcha can’t eat just one,” for Lay’s potato chips, and the campaign "Excedrin Headache," which used celebrities like Dick Cavett as the voice-over for a shoe salesman and Charles Nelson Reilly as a frazzled taxpayer at an audit. A three-part documentary by the BBC aired in 1967 examines Frankfurt’s leadership at Y&R. Frankfurt’s innovative work went beyond Madison Avenue, and he was called on to work for films including “To Kill a Mockingbird,” “Rosemary’s Baby,” “Superman,” and “Kramer vs. Kramer,” among other films. Frankfurt is survived by his second wife, Kay Gadda Frankfurt; three daughters, Abigail, Emily and Rebecca Nadler; three sons, Peter, Jaime and Nicholas; and his brother, Michael. Read more Close Stephen O. Frankfurt, former Y&R President and Industry Icon, Passes Away October 1, 2012 – Steve Frankfurt, whom The New York Times called “an advertising executive who helped lead the transformation of television commercials from straightforward sales pitches in the 1950s to sophisticated, art-designed productions,” and AdWeek described as “possessing a strong design sensibility” and a “creative ethos of using simple, emotional messages” died Sept. 28. He was 80. Frankfurt was President of Y&R from 1967-1971 and was best known for his creative leadership that produced iconic lines like “Betcha can’t eat just one,” for Lay’s potato chips, and the campaign "Excedrin Headache," which used celebrities like Dick Cavett as the voice-over for a shoe salesman and Charles Nelson Reilly as a frazzled taxpayer at an audit. A three-part documentary by the BBC aired in 1967 examines Frankfurt’s leadership at Y&R. Frankfurt’s innovative work went beyond Madison Avenue, and he was called on to work for films including “To Kill a Mockingbird,” “Rosemary’s Baby,” “Superman,” and “Kramer vs. Kramer,” among other films. Frankfurt is survived by his second wife, Kay Gadda Frankfurt; three daughters, Abigail, Emily and Rebecca Nadler; three sons, Peter, Jaime and Nicholas; and his brother, Michael. Y&R, stephen frankfurt, lays, excedrin Printer Friendly Download PDF Y&R and VML 'Cynical or Inspired' Website Honors Advertising Week October 1, 2012 – Are you the kind of person who wakes up, gazes out the window, sees the beautiful sky and thinks: "That's the perfect color for the background of that ad/deck/website/app I’m working on today. Let me take a picture and share it with the team"? Or the kind that looks out the window, grumbles, and goes back to bed? Whether you're cynical or inspired, the good news is that there's a place for both types to voice opinions about the ad industry. Visit www.cynical-or-inspired.com and vote on the advertising industry and its various creations. Created by Y&R and VML, the site honors and supports Advertising Week, a weeklong event in New York that starts today. Read more Close Y&R and VML 'Cynical or Inspired' Website Honors Advertising Week October 1, 2012 – Are you the kind of person who wakes up, gazes out the window, sees the beautiful sky and thinks: "That's the perfect color for the background of that ad/deck/website/app I’m working on today. Let me take a picture and share it with the team"? Or the kind that looks out the window, grumbles, and goes back to bed? Whether you're cynical or inspired, the good news is that there's a place for both types to voice opinions about the ad industry. Visit www.cynical-or-inspired.com and vote on the advertising industry and its various creations. Created by Y&R and VML, the site honors and supports Advertising Week, a weeklong event in New York that starts today. Y&R New York, VML, Advertising, Digital, cynical, inspired Printer Friendly Download PDF HS Jeong Appointed MD at Y&R Korea September 28, 2012 – Matthew Godfrey, President Y&R Asia has announced the appointment of Hae Seong (HS) Jeong as Managing Director Y&R Korea. Jeong’s appointment is effective 1 October 2012, he will be based in Seoul and reports to Godfrey. The appointment comes as Marten van Pelt, President of Y&R Korea, relocates back to New York. Jeong has spent the last four years running his own digital agency, prior to that he spent over a decade with TBWA in Seoul. Jeong has spent the last four years with Buzz Connection, a digital marketing company specializing in creating viral content and media, of which he was one of the four co-founders. Through effective creative and media usage, it was appointed as digital/viral agency for many major clients including Merrell, K-Swiss, Lecaf, GM and Club Med. Prior to that Jeong spent over a decade with TBWA in Seoul, most recently as Group Account Director on brands such as SK, Mirae Aseet, Standard Chartered, Apple, adidas and SK Telecom. Under his tenure, brands won outdoor campaign of the year in 2004, and best ads in 2005 and 2006 at the Korea Advertising Festival. Jeong was previously with EURO RSCG, and JWT where he started out as a media planner before moving into account management. Commenting on the appointment, Matt Godfrey said: “HS has the personality, vision and outlook to lead Y&R Korea in the spirit in which it has begun, as an open, creative, collaborative and fun place to work that brings great global perspective and thinking to our clients. Marten has done a phenomenal job in Korea and we wish him all the very best.” Read more Close HS Jeong Appointed MD at Y&R Korea September 28, 2012 – Matthew Godfrey, President Y&R Asia has announced the appointment of Hae Seong (HS) Jeong as Managing Director Y&R Korea. Jeong’s appointment is effective 1 October 2012, he will be based in Seoul and reports to Godfrey. The appointment comes as Marten van Pelt, President of Y&R Korea, relocates back to New York. Jeong has spent the last four years running his own digital agency, prior to that he spent over a decade with TBWA in Seoul. Jeong has spent the last four years with Buzz Connection, a digital marketing company specializing in creating viral content and media, of which he was one of the four co-founders. Through effective creative and media usage, it was appointed as digital/viral agency for many major clients including Merrell, K-Swiss, Lecaf, GM and Club Med. Prior to that Jeong spent over a decade with TBWA in Seoul, most recently as Group Account Director on brands such as SK, Mirae Aseet, Standard Chartered, Apple, adidas and SK Telecom. Under his tenure, brands won outdoor campaign of the year in 2004, and best ads in 2005 and 2006 at the Korea Advertising Festival. Jeong was previously with EURO RSCG, and JWT where he started out as a media planner before moving into account management. Commenting on the appointment, Matt Godfrey said: “HS has the personality, vision and outlook to lead Y&R Korea in the spirit in which it has begun, as an open, creative, collaborative and fun place to work that brings great global perspective and thinking to our clients. Marten has done a phenomenal job in Korea and we wish him all the very best.” Korea, leadership, Y&R Asia, Matthew Godfrey Printer Friendly Download PDF New Y&RNY Campaign Featured in NY Times article on Green Mountain Coffee September 28, 2012 – To mark October as being Fair Trade Month, Green Mountain Coffee is educating coffee drinkers about fair-trade certification with the help of Y&R New York. Andrew Adam Newman of The New York Times looks into the brand's latest campaign "Great coffee, good vibes, pass it on." The print and online ad campaign created by Y&RNY direct consumers to the specialty coffee company's popular Facebook page that features videos of musicians Grace Potter and Michael Franti visiting coffee farms in Colombia and Sumatra. “The videos are all about showing an authentic experience with fair trade, with the celebrities seeing firsthand the impact that fair trade has,” says Derek Archambault, senior brand manager for Green Mountain Coffee, in the article. Read more Close New Y&RNY Campaign Featured in NY Times article on Green Mountain Coffee September 28, 2012 – To mark October as being Fair Trade Month, Green Mountain Coffee is educating coffee drinkers about fair-trade certification with the help of Y&R New York. Andrew Adam Newman of The New York Times looks into the brand's latest campaign "Great coffee, good vibes, pass it on." The print and online ad campaign created by Y&RNY direct consumers to the specialty coffee company's popular Facebook page that features videos of musicians Grace Potter and Michael Franti visiting coffee farms in Colombia and Sumatra. “The videos are all about showing an authentic experience with fair trade, with the celebrities seeing firsthand the impact that fair trade has,” says Derek Archambault, senior brand manager for Green Mountain Coffee, in the article. Y&R New York, facebook, green mountain coffee, fair trade, Digital Printer Friendly Download PDF Y&R Highlighted in Google Creative Sandbox September 28, 2012 – Work from Y&R Colombia and George Patterson Y&R Melbourne was selected to help launch Google's new Creative Sandbox - a showcase of marketing campaigns that blend creative genius with digital innovation. The new site allows you to view the work, learn how it was created and vote for your favorites. Y&R Colombia's Cannes-winning work for Telefonica, "Kid Rescue," is a smartphone app that allows everyone in Colombia to denounce child labor by tagging and identifying children. The country has 1.6 million uneducated children, half of which work on the streets. Activating the app, allows users to geotag the child, take a picture and enter the child's information. The information is then uploaded to a website exclusively accessible to Fundacion Telefonica. GPY&R Melbourne's work for the Australian Football League allowed players to become the pen for a series of one-of-a-kind autographs. For "Game Signatures" each player was fitted with a GPS device, and a custom built ink plotter drew their every move on the field. Each signature is a story of greatness. A performace that deserves to be remembered. Read more Close Y&R Highlighted in Google Creative Sandbox September 28, 2012 – Work from Y&R Colombia and George Patterson Y&R Melbourne was selected to help launch Google's new Creative Sandbox - a showcase of marketing campaigns that blend creative genius with digital innovation. The new site allows you to view the work, learn how it was created and vote for your favorites. Y&R Colombia's Cannes-winning work for Telefonica, "Kid Rescue," is a smartphone app that allows everyone in Colombia to denounce child labor by tagging and identifying children. The country has 1.6 million uneducated children, half of which work on the streets. Activating the app, allows users to geotag the child, take a picture and enter the child's information. The information is then uploaded to a website exclusively accessible to Fundacion Telefonica. GPY&R Melbourne's work for the Australian Football League allowed players to become the pen for a series of one-of-a-kind autographs. For "Game Signatures" each player was fitted with a GPS device, and a custom built ink plotter drew their every move on the field. Each signature is a story of greatness. A performace that deserves to be remembered. google, creative sandbox, work, Y&R Colombia, GPY&R, Melbourne, game signatures, kid rescue, Digital, innovation, technology Printer Friendly Download PDF Cathy Cohan Joins Y&R as Global Chief Growth Officer Accomplished New Business Consultant Returns to Agency Side After Five Years at Roth Associates September 21, 2012 – David Sable, Global CEO of Y&R, announced today that Cathy Cohan is joining the agency as Global Chief Growth Officer. In this position, she will be responsible for driving new business growth for Y&R globally, working with offices and regions. Cohan comes to Y&R from Roth Associates, where she has spent the past five years, most recently as Executive Vice President and Lead Consultant. There, she focused on agency search, selection and agency relationships. Before joining the world of consultants, Cohan spent 20 years on the agency side, rising to senior positions in account management, business development and agency management at agencies, including OMD, BBDO and JWT in Atlanta, TBWA and Scali McCabe Sloves. “We are delighted that Cathy has decided to return to the agency side to come to Y&R. She has great intellect and instincts, as well as an enormous capacity for understanding an advertiser’s marketing needs and the right mix of resources that will meet them.” said David Sable. “It is a huge competitive advantage for us that she has experience as a consultant and as a client leader, as she helps us hone our marketing skills,” he added. Cohan said: “This is an exciting move for me, a culmination of all the experience I’ve gathered on both sides of the new business process. I can’t wait to help Y&R position itself to the business and marketing community and to build on the momentum that is clearly building there." Read more Close Cathy Cohan Joins Y&R as Global Chief Growth Officer Accomplished New Business Consultant Returns to Agency Side After Five Years at Roth Associates September 21, 2012 – David Sable, Global CEO of Y&R, announced today that Cathy Cohan is joining the agency as Global Chief Growth Officer. In this position, she will be responsible for driving new business growth for Y&R globally, working with offices and regions. Cohan comes to Y&R from Roth Associates, where she has spent the past five years, most recently as Executive Vice President and Lead Consultant. There, she focused on agency search, selection and agency relationships. Before joining the world of consultants, Cohan spent 20 years on the agency side, rising to senior positions in account management, business development and agency management at agencies, including OMD, BBDO and JWT in Atlanta, TBWA and Scali McCabe Sloves. “We are delighted that Cathy has decided to return to the agency side to come to Y&R. She has great intellect and instincts, as well as an enormous capacity for understanding an advertiser’s marketing needs and the right mix of resources that will meet them.” said David Sable. “It is a huge competitive advantage for us that she has experience as a consultant and as a client leader, as she helps us hone our marketing skills,” he added. Cohan said: “This is an exciting move for me, a culmination of all the experience I’ve gathered on both sides of the new business process. I can’t wait to help Y&R position itself to the business and marketing community and to build on the momentum that is clearly building there." David Sable, Y&R, Global, cathy cohan, management Printer Friendly Download PDF GPY&R Sydney appoints Amy Luca as Business Director September 21, 2012 – Jason Buckley, Y&R Group Chief Operations Officer, has appointed Amy Luca as Business Director at GPY&R Sydney as part of the new team structure. Luca relocates from Y&R Shanghai where, as Business Director, she led the Gap team during a period of incredible growth from four stores at launch, to over 25 stores in mainland China and Hong Kong within less than two years. Gap and the iconic ‘Let’s GAP Together’ campaign were recognized by Campaign Asia Pacific as Brand of the Year 2011. Luca joined Y&R from sibling agency Agenda Shanghai where she was Digital Strategy Director, contributing her considerable digital experience and interest in the China market to craft holistic integrated digital programs for the likes of Wrigley, Gap, Pepsi, Starbucks and J&J. Prior to joining the Agenda team she was Digital Account Director for Pepsi at TBWA\Chiat\Day where she helped develop and launch one of the most successful social media campaigns in Pepsi history, The Pepsi Refresh Project. Earlier in her career she worked for Grey San Francisco, G2 Direct and Digital and American Golf Corporation. Luca received her Bachelor of Science Degree in Business Administration from San Diego State University and her MBA from the University of Southern California. “Amy has over 12 years’ experience in the US and China helping brands develop cutting edge communication and engagement strategies through both traditional and digital mediums. We are excited to welcome her on board at a time of such digital success for the agency, following our multiple Cannes Lions wins for ‘Mobile Medic’,” said Buckley. “George Patterson Y&R has achieved some stunning awards success this year, at Cannes and most recently at both Effies and Spikes awards, and they are producing some truly outstanding digital work. I greatly relish the opportunity to join the team, and look forward to being part of their continued success moving forward,” added Luca. Luca’s replacement as Business Director at Y&R Shanghai is Sherry Yen, as announced by Charles Sampson, CEO Y&R Greater China. “Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning ‘Let’s GAP together’ campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry’s very capable hands,” said Sampson. Read more Close GPY&R Sydney appoints Amy Luca as Business Director September 21, 2012 – Jason Buckley, Y&R Group Chief Operations Officer, has appointed Amy Luca as Business Director at GPY&R Sydney as part of the new team structure. Luca relocates from Y&R Shanghai where, as Business Director, she led the Gap team during a period of incredible growth from four stores at launch, to over 25 stores in mainland China and Hong Kong within less than two years. Gap and the iconic ‘Let’s GAP Together’ campaign were recognized by Campaign Asia Pacific as Brand of the Year 2011. Luca joined Y&R from sibling agency Agenda Shanghai where she was Digital Strategy Director, contributing her considerable digital experience and interest in the China market to craft holistic integrated digital programs for the likes of Wrigley, Gap, Pepsi, Starbucks and J&J. Prior to joining the Agenda team she was Digital Account Director for Pepsi at TBWA\Chiat\Day where she helped develop and launch one of the most successful social media campaigns in Pepsi history, The Pepsi Refresh Project. Earlier in her career she worked for Grey San Francisco, G2 Direct and Digital and American Golf Corporation. Luca received her Bachelor of Science Degree in Business Administration from San Diego State University and her MBA from the University of Southern California. “Amy has over 12 years’ experience in the US and China helping brands develop cutting edge communication and engagement strategies through both traditional and digital mediums. We are excited to welcome her on board at a time of such digital success for the agency, following our multiple Cannes Lions wins for ‘Mobile Medic’,” said Buckley. “George Patterson Y&R has achieved some stunning awards success this year, at Cannes and most recently at both Effies and Spikes awards, and they are producing some truly outstanding digital work. I greatly relish the opportunity to join the team, and look forward to being part of their continued success moving forward,” added Luca. Luca’s replacement as Business Director at Y&R Shanghai is Sherry Yen, as announced by Charles Sampson, CEO Y&R Greater China. “Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning ‘Let’s GAP together’ campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry’s very capable hands,” said Sampson. GPY&R, Sydney, Mobile Medic, Gap, Let's Gap Together, Y&R Shanghai, people Printer Friendly Download PDF Y&R China appoints Sherry Yen as Business Director September 21, 2012 – Charles Sampson, Y&R Greater China CEO, today announced the appointment of Sherry Yen as Business Director, Y&R China, managing the Gap business. Yen has extensive experience across many categories, especially fashion, for Levi’s and Tiffany, and for numerous FMCG brands from the stables of Unilever, Colgate-Palmolive, Coca-Cola and Nestle, and L’Oreal skincare. Her impressive CV also boasts the likes of Diageo, Heineken, Club Med, Sanofi-Aventis, SmithKline Beecham, Boehringer Ingelheim, Wyeth, Philips Acer PC, LG, MasterCard and UPS. She is no stranger to Y&R, thanks to previous stints with the network in Taiwan and Shanghai, having also worked at other leading multinational agencies including JWT, O&M, Publicis, McCann Erickson and Lowe. “We are delighted to welcome Sherry back to Y&R. With 20 years’ experience in Greater China, encompassing so many great brands, she is undoubtedly a major asset to our team in Shanghai,” said Charles Sampson, CEO Y&R Greater China. Yen replaces Amy Luca, who joins George Patterson Y&R Sydney as Business Director. “Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning ‘Let’s GAP together’ campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry’s very capable hands,” Sampson added. Having majored in advertising at Fu-Jen University Taiwan, Sherry Yen started her career with 2 years as a PR specialist at Taiwanese electronic brand Sampo. It was following her time as a senior product planner at Avon, that she realised advertising was to be her lifetime career. “It’s great to be returning to Y&R at a time when the network is growing and flourishing across Greater China and the region as a whole. ‘Let’s GAP Together’ is a campaign that has imprinted itself on the cultural consciousness, and I am looking forward to help write the next chapter for the brand in China,” said Yen Read more Close Y&R China appoints Sherry Yen as Business Director September 21, 2012 – Charles Sampson, Y&R Greater China CEO, today announced the appointment of Sherry Yen as Business Director, Y&R China, managing the Gap business. Yen has extensive experience across many categories, especially fashion, for Levi’s and Tiffany, and for numerous FMCG brands from the stables of Unilever, Colgate-Palmolive, Coca-Cola and Nestle, and L’Oreal skincare. Her impressive CV also boasts the likes of Diageo, Heineken, Club Med, Sanofi-Aventis, SmithKline Beecham, Boehringer Ingelheim, Wyeth, Philips Acer PC, LG, MasterCard and UPS. She is no stranger to Y&R, thanks to previous stints with the network in Taiwan and Shanghai, having also worked at other leading multinational agencies including JWT, O&M, Publicis, McCann Erickson and Lowe. “We are delighted to welcome Sherry back to Y&R. With 20 years’ experience in Greater China, encompassing so many great brands, she is undoubtedly a major asset to our team in Shanghai,” said Charles Sampson, CEO Y&R Greater China. Yen replaces Amy Luca, who joins George Patterson Y&R Sydney as Business Director. “Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning ‘Let’s GAP together’ campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry’s very capable hands,” Sampson added. Having majored in advertising at Fu-Jen University Taiwan, Sherry Yen started her career with 2 years as a PR specialist at Taiwanese electronic brand Sampo. It was following her time as a senior product planner at Avon, that she realised advertising was to be her lifetime career. “It’s great to be returning to Y&R at a time when the network is growing and flourishing across Greater China and the region as a whole. ‘Let’s GAP Together’ is a campaign that has imprinted itself on the cultural consciousness, and I am looking forward to help write the next chapter for the brand in China,” said Yen y&r china, charles sampson, sherry yen, Shanghai Printer Friendly Download PDF Neuro Bowl Selected for Mobile of the Day September 21, 2012 – Y&R California's mobile app/game for Neuro was picked for the Favourite Website Awards (FWA) Mobile Site Of The Day Award. The app allows users to play a game and win coupons while shopping at their local Walgreens to get discounts before heading to the checkout. Started in 2000, England-based FWA, is an industry recognised internet award program and inspirational portal. FWA uses an established criteria and evaluation procedure to select and showcase future thinking, progressively designed sites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations. Read more Close Neuro Bowl Selected for Mobile of the Day September 21, 2012 – Y&R California's mobile app/game for Neuro was picked for the Favourite Website Awards (FWA) Mobile Site Of The Day Award. The app allows users to play a game and win coupons while shopping at their local Walgreens to get discounts before heading to the checkout. Started in 2000, England-based FWA, is an industry recognised internet award program and inspirational portal. FWA uses an established criteria and evaluation procedure to select and showcase future thinking, progressively designed sites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations. y&r california, neuro, mobile, app, discounts, News Printer Friendly Download PDF Y&R Supports its New Neighborhood as a Sponsor of The Public Art Fund's "Discovering Columbus" Art Installation September 21, 2012 – Y&R CEO David Sable announced today that the agency is one of the proud sponsors of Tatzu Nishi’s “Discovering Columbus” installation, which has just opened to rave reviews. The exhibit, a project of the Public Art Fund, is a mock-living room that surrounds the statue of Columbus. Visitors will access the room by climbing six flights of stairs within the scaffolding. There, they will be face-to-face with the iconic New York statue. “We are the first agency to move to the Columbus Circle neighborhood. And one of the compelling reasons to move to 3 Columbus Circle is its incredible proximity to all the arts,” said Sable. “Our business depends so much on inspiration, and this installation is truly inspired. This seemed a great project for us to support from every aspect — as a sign of our interest in this great New York neighborhood, in its history and its rich culture, and as a reflection of our own credo to “Resist the Usual.” It even gives us a preview of the view we’ll have from our new offices next year,” he added. Read more Close Y&R Supports its New Neighborhood as a Sponsor of The Public Art Fund's "Discovering Columbus" Art Installation September 21, 2012 – Y&R CEO David Sable announced today that the agency is one of the proud sponsors of Tatzu Nishi’s “Discovering Columbus” installation, which has just opened to rave reviews. The exhibit, a project of the Public Art Fund, is a mock-living room that surrounds the statue of Columbus. Visitors will access the room by climbing six flights of stairs within the scaffolding. There, they will be face-to-face with the iconic New York statue. “We are the first agency to move to the Columbus Circle neighborhood. And one of the compelling reasons to move to 3 Columbus Circle is its incredible proximity to all the arts,” said Sable. “Our business depends so much on inspiration, and this installation is truly inspired. This seemed a great project for us to support from every aspect — as a sign of our interest in this great New York neighborhood, in its history and its rich culture, and as a reflection of our own credo to “Resist the Usual.” It even gives us a preview of the view we’ll have from our new offices next year,” he added. Y&R, columbus, resist the usual, David Sable, News Printer Friendly Download PDF Y&R CCO Tony Granger on the Relevance of Awards September 20, 2012 – Y&R's Global Chief Creative Officer Tony Granger sits down with Finweek, one of South Africa's largest business magazines, in advance of the Loerie Awards, where he served as international chairman. "Creativity, to me, relates to the stories we tell about brands - a process as old as time," Granger says in the article. "To be effective, there's always a strong interplay - an inevitability - that bonds the idea to the execution. Back in the Stone Age, carving on cave walls was an innovation. With the kind of palette we have today, running from physical events to Google goggles, we are really entering an age of imagination. If we can think of it, we can make it happen. The relationship between creativity and innovation today is very exciting." Read more Close Y&R CCO Tony Granger on the Relevance of Awards September 20, 2012 – Y&R's Global Chief Creative Officer Tony Granger sits down with Finweek, one of South Africa's largest business magazines, in advance of the Loerie Awards, where he served as international chairman. "Creativity, to me, relates to the stories we tell about brands - a process as old as time," Granger says in the article. "To be effective, there's always a strong interplay - an inevitability - that bonds the idea to the execution. Back in the Stone Age, carving on cave walls was an innovation. With the kind of palette we have today, running from physical events to Google goggles, we are really entering an age of imagination. If we can think of it, we can make it happen. The relationship between creativity and innovation today is very exciting." Y&R, South Africa, Tony Granger, Awards, loerie Printer Friendly Download PDF Y&R and VML Win Big at Spikes Asia September 19, 2012 – The Y&R network in Asia Pacific brought home a total of 28 trophies at Spikes Asia 2012, held last night at Marina Bay Sands’ Grand Theatre. Better known as “the Cannes Lions of Asia," 2012 saw a 33 percent rise in entries, to almost 4,900 across 16 categories. Y&R, plus VML, took home 28 Spikes in total – including 7 coveted Golds, 4 Silvers and 7 Bronzes. The network’s biggest winner of the night was George Patterson Y&R Melbourne for Defence Force Recruiting’s ‘Mobile Medic’, a campaign already much-awarded at Cannes earlier this year. Developed in conjunction with VML Kansas City, ‘Mobile Medic’ scooped 7 Spikes in all: 4 Golds (1 Direct, 2 Promo & Activation) and 1 Outdoor; 2 Silver – 1 Direct and 1 Mobile; and 1 Bronze for Mobile. That agency also brought home 3 Golds and 1 Silver for AFL ‘Game Signatures’ and 1 Gold (Film) for Medibank ‘Life Cycle’. VML Sydney got Bronze (Promo & Activation) for Asics ‘Run with Me.’ In Southeast Asia, Y&R Kuala Lumpur got 5 Spikes, 1 Silver and 1 Bronze Outdoor, 3 Bronzes in Design, for the agency’s stunning work for Penguin Books Malaysia. And Y&R Philippines won a well-deserved Outdoor Bronze for its innovative Anti-Dengue poster. View the full results and winning work. Read more Close Y&R and VML Win Big at Spikes Asia September 19, 2012 – The Y&R network in Asia Pacific brought home a total of 28 trophies at Spikes Asia 2012, held last night at Marina Bay Sands’ Grand Theatre. Better known as “the Cannes Lions of Asia," 2012 saw a 33 percent rise in entries, to almost 4,900 across 16 categories. Y&R, plus VML, took home 28 Spikes in total – including 7 coveted Golds, 4 Silvers and 7 Bronzes. The network’s biggest winner of the night was George Patterson Y&R Melbourne for Defence Force Recruiting’s ‘Mobile Medic’, a campaign already much-awarded at Cannes earlier this year. Developed in conjunction with VML Kansas City, ‘Mobile Medic’ scooped 7 Spikes in all: 4 Golds (1 Direct, 2 Promo & Activation) and 1 Outdoor; 2 Silver – 1 Direct and 1 Mobile; and 1 Bronze for Mobile. That agency also brought home 3 Golds and 1 Silver for AFL ‘Game Signatures’ and 1 Gold (Film) for Medibank ‘Life Cycle’. VML Sydney got Bronze (Promo & Activation) for Asics ‘Run with Me.’ In Southeast Asia, Y&R Kuala Lumpur got 5 Spikes, 1 Silver and 1 Bronze Outdoor, 3 Bronzes in Design, for the agency’s stunning work for Penguin Books Malaysia. And Y&R Philippines won a well-deserved Outdoor Bronze for its innovative Anti-Dengue poster. View the full results and winning work. Printer Friendly Download PDF VML's Aden Hepburn on the Importance of Digital September 17, 2012 – B&T's Madeline Ross chats with VML Sydney's Aden Hepburn "about the perks and pitfalls of youth and grand plans to marry the digital with the experiential." “Digital, from everything I’ve seen, feels like a young person’s game,” 27-year-old Hepburn says in the feature story. “That’s never going to replace ideas and ideation but I think younger people tend to have an edge because they’re digital natives. Read more Close VML's Aden Hepburn on the Importance of Digital September 17, 2012 – B&T's Madeline Ross chats with VML Sydney's Aden Hepburn "about the perks and pitfalls of youth and grand plans to marry the digital with the experiential." “Digital, from everything I’ve seen, feels like a young person’s game,” 27-year-old Hepburn says in the feature story. “That’s never going to replace ideas and ideation but I think younger people tend to have an edge because they’re digital natives. Printer Friendly Download PDF Nicholas Rudd, Y&R’s first Chief Information Officer, Passes Away September 14, 2012 – Nicholas Rudd, who spent more than 31 years with Young & Rubicam Group, passed away Sept. 16. He was 69. Rudd was Y&R’s first Chief Information Officer and served as Chief Knowledge Officer for Y&R subsidiary Wunderman Cato Johnson. According to WestportNow.com Rudd “built a global corporate function around human resources, training, organization development and strategic planning. He was accountable for large-scale systems interventions and bottom-line operations results, designing and facilitating programs and meetings around organizational change.” A longtime resident of Westport, Conn., Rudd was active in community affairs serving as a board director of the Stamford Symphony Orchestra and Columbia University Club of New York. He was a member the town committee on multiculturalism, and a member of the Connecticut Commission on Culture and Tourism’s Peer Advisor Network He is survived by his wife, Judith Anderson, children Ken and Alex and daughter-in-law Jessica, and grandchildren Avi and Lizzy. Read more Close Nicholas Rudd, Y&R’s first Chief Information Officer, Passes Away September 14, 2012 – Nicholas Rudd, who spent more than 31 years with Young & Rubicam Group, passed away Sept. 16. He was 69. Rudd was Y&R’s first Chief Information Officer and served as Chief Knowledge Officer for Y&R subsidiary Wunderman Cato Johnson. According to WestportNow.com Rudd “built a global corporate function around human resources, training, organization development and strategic planning. He was accountable for large-scale systems interventions and bottom-line operations results, designing and facilitating programs and meetings around organizational change.” A longtime resident of Westport, Conn., Rudd was active in community affairs serving as a board director of the Stamford Symphony Orchestra and Columbia University Club of New York. He was a member the town committee on multiculturalism, and a member of the Connecticut Commission on Culture and Tourism’s Peer Advisor Network He is survived by his wife, Judith Anderson, children Ken and Alex and daughter-in-law Jessica, and grandchildren Avi and Lizzy. rudd, Y&R, leaders Printer Friendly Download PDF Y&R Global CEO David Sable at the 2012 Digital Marketing Exposition & Conference September 13, 2012 – In addition to giving a keynote presentation at the 2012 Digital Marketing Exposition & Conference in Cologne, Germany, Y&R Global CEO David Sable participated in a 30-minute panel discussion on "Consumer Engagement - How to Merge Physical and Digital?" The panel also included included top executives from PepsiCo and Amazon. In a separate interview Sable spoke at length about consumer engagment and touched on the importance of storytelling, buzzwords like digital transformation and the concept of digital exponential. "Understand that what happens in the digital world, can affect you in the most positive exponential way in your real life - but only if you plan for it," Sable said. "Otherwise you're just planning a lot of virtuality." dmexco is the international leading expo & conference for the digital industry. Comprising a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Read more Close Y&R Global CEO David Sable at the 2012 Digital Marketing Exposition & Conference September 13, 2012 – In addition to giving a keynote presentation at the 2012 Digital Marketing Exposition & Conference in Cologne, Germany, Y&R Global CEO David Sable participated in a 30-minute panel discussion on "Consumer Engagement - How to Merge Physical and Digital?" The panel also included included top executives from PepsiCo and Amazon. In a separate interview Sable spoke at length about consumer engagment and touched on the importance of storytelling, buzzwords like digital transformation and the concept of digital exponential. "Understand that what happens in the digital world, can affect you in the most positive exponential way in your real life - but only if you plan for it," Sable said. "Otherwise you're just planning a lot of virtuality." dmexco is the international leading expo & conference for the digital industry. Comprising a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. David Sable, Y&R, consumer engagement, digital exponential, conference Printer Friendly Download PDF Young & Rubicam Joins 2nd Screen Society to Advance Multi-screen Marketing Industry Group to Introduce New Technology Opportunities at Advertising Week, Oct. 1-5, 2012 September 11, 2012 — The 2nd Screen Society has announced the addition of Young & Rubicam as its newest Advisory Board member. The mission of the 2nd Screen Society is to advance the creation, production and adoption of content, applications, devices and distribution systems for a second screen consumer experience. “The introduction of tablets and smartphones has created new, interactive opportunities for marketers and their content partners. As a 2nd Screen Society Content Advisor and Advisory Board member, Y&R will help establish a bridge between cutting-edge technology companies and the advertising community to create an entirely new consumer marketing experience," says Rick Liebling, Creative Culturalist, Y&R Advertising. With 30 member companies, the 2nd Screen Society has taken a leadership role in integrating social-oriented apps and web services into smart TVs, set-top boxes and mobile devices, promoting collaboration among service providers and broadcasters, home entertainment and live event content creators. "Advertising and media are vital drivers behind the emerging 2nd Screen Ecosystem and we are excited to have Rick and Y&R lead this initiative," says Guy Finley, Executive Director of the Society. "Rick brings his expertise on consumers and culture to a fertile field of companies who are transforming and monetizing engagement experiences, through the 2nd screen, across all forms of entertainment." As part of its first initiatives, Y&R and other 2nd Screen Society member companies will be introducing the advertising community to the new marketing opportunities afforded to multi-screen marketers at Advertising Week, Oct. 1-5, 2012 in New York. Liebling will serve as Chair of the Society’s new Advertising Subcommittee. In his position as Creative Culturist at Y&R Advertising, he works across multiple teams and disciplines to help accounts understand the changing nature of consumer behavior and the ways in which brands and consumers create and interact with culture. Other 2nd Screen Society Advisory Board companies include: 20th Century Fox Home Entertainment; BluFocus; BuddyTV; Civolution; Digitalsmiths; Dijit; Dome Productions; Endemol; KIT digital; MagicRuby; Mobovivo; RedBee Media; SocialTV; TVplus; Watchwith and Zeebox For more information on the 2nd Screen Society, go to www.2ndscreensociety.com Read more Close Young & Rubicam Joins 2nd Screen Society to Advance Multi-screen Marketing Industry Group to Introduce New Technology Opportunities at Advertising Week, Oct. 1-5, 2012 September 11, 2012 — The 2nd Screen Society has announced the addition of Young & Rubicam as its newest Advisory Board member. The mission of the 2nd Screen Society is to advance the creation, production and adoption of content, applications, devices and distribution systems for a second screen consumer experience. “The introduction of tablets and smartphones has created new, interactive opportunities for marketers and their content partners. As a 2nd Screen Society Content Advisor and Advisory Board member, Y&R will help establish a bridge between cutting-edge technology companies and the advertising community to create an entirely new consumer marketing experience," says Rick Liebling, Creative Culturalist, Y&R Advertising. With 30 member companies, the 2nd Screen Society has taken a leadership role in integrating social-oriented apps and web services into smart TVs, set-top boxes and mobile devices, promoting collaboration among service providers and broadcasters, home entertainment and live event content creators. "Advertising and media are vital drivers behind the emerging 2nd Screen Ecosystem and we are excited to have Rick and Y&R lead this initiative," says Guy Finley, Executive Director of the Society. "Rick brings his expertise on consumers and culture to a fertile field of companies who are transforming and monetizing engagement experiences, through the 2nd screen, across all forms of entertainment." As part of its first initiatives, Y&R and other 2nd Screen Society member companies will be introducing the advertising community to the new marketing opportunities afforded to multi-screen marketers at Advertising Week, Oct. 1-5, 2012 in New York. Liebling will serve as Chair of the Society’s new Advertising Subcommittee. In his position as Creative Culturist at Y&R Advertising, he works across multiple teams and disciplines to help accounts understand the changing nature of consumer behavior and the ways in which brands and consumers create and interact with culture. Other 2nd Screen Society Advisory Board companies include: 20th Century Fox Home Entertainment; BluFocus; BuddyTV; Civolution; Digitalsmiths; Dijit; Dome Productions; Endemol; KIT digital; MagicRuby; Mobovivo; RedBee Media; SocialTV; TVplus; Watchwith and Zeebox For more information on the 2nd Screen Society, go to www.2ndscreensociety.com Y&R, Rick Liebling, second screen, young, rubicam, tablets, smartphones Printer Friendly Download PDF Letitia Jacobs Joins Y&R NY as Executive Director of Content Production September 10, 2012 – Today Jim Elliot, Chief Creative Officer at Y&R New York, announced that Letitia Jacobs will join the agency as Executive Director of Content Production. Jacobs succeeds Nathy Aviram, who has left to pursue other opportunities. In this position, Jacobs will be responsible for managing New York clients’ production, ensuring that every piece of content is executed strategically and seamlessly across all media. Jacobs joins Y&RNY with 17 years experience and a hefty portfolio of great work. She served as Head of Content Production at Gotham Inc. and was most recently a freelance producer at Mother. As a freelancer for 10 years, she has worked for top agencies such as Crispin Porter + Bogusky, Weiden + Kennedy, StrawberryFrog and Droga5. Jacobs has worked across many categories, including: communications, technology, automotive, beer and food, with notable clients such as Verizon, Dell, Volkswagen, Heineken and Burger King. Jacobs’ portfolio also includes a Cannes Gold Lion for the Volkswagen “Safe Happens” campaign, as well as a Bronze Lion, a Bronze CLIO award, in addition to Silver and Bronze One Show awards. The freelance career that Jacobs has thrived in has provided her with opportunities to work on award winning campaigns, travel the world, learn new ways of producing, work with all types of creative partners, production companies and digital companies, as well as produce on shoestring and million dollar budgets. All of which make her one of the most well-rounded producers in the field and best suited to serve in a position that requires her to work across industries and media. Jacobs will be reporting directly to Jim Elliot, who said of Jacobs’ appointment, “It’s an exciting time for the agency right now. We're experiencing majorly positive momentum and Letitia is a perfect fit in terms of the direction we’re taking the work and the culture we’re trying to build. She brings amazing experience, but also infectious energy and passion. She’s a total blast to be around, and I’m psyched to have her in the family.” As Jacobs spent some time freelance producing at Young & Rubicam Chicago, she is excited to be back with Y&R in this executive position. “Having worked within the Y&R North American network, I know that I am being welcomed into a great agency. Y&RNY has already created some excellent work, and I look forward to joining Jim Elliot and his team in producing the best content for our clients,” said Jacobs. Read more Close Letitia Jacobs Joins Y&R NY as Executive Director of Content Production September 10, 2012 – Today Jim Elliot, Chief Creative Officer at Y&R New York, announced that Letitia Jacobs will join the agency as Executive Director of Content Production. Jacobs succeeds Nathy Aviram, who has left to pursue other opportunities. In this position, Jacobs will be responsible for managing New York clients’ production, ensuring that every piece of content is executed strategically and seamlessly across all media. Jacobs joins Y&RNY with 17 years experience and a hefty portfolio of great work. She served as Head of Content Production at Gotham Inc. and was most recently a freelance producer at Mother. As a freelancer for 10 years, she has worked for top agencies such as Crispin Porter + Bogusky, Weiden + Kennedy, StrawberryFrog and Droga5. Jacobs has worked across many categories, including: communications, technology, automotive, beer and food, with notable clients such as Verizon, Dell, Volkswagen, Heineken and Burger King. Jacobs’ portfolio also includes a Cannes Gold Lion for the Volkswagen “Safe Happens” campaign, as well as a Bronze Lion, a Bronze CLIO award, in addition to Silver and Bronze One Show awards. The freelance career that Jacobs has thrived in has provided her with opportunities to work on award winning campaigns, travel the world, learn new ways of producing, work with all types of creative partners, production companies and digital companies, as well as produce on shoestring and million dollar budgets. All of which make her one of the most well-rounded producers in the field and best suited to serve in a position that requires her to work across industries and media. Jacobs will be reporting directly to Jim Elliot, who said of Jacobs’ appointment, “It’s an exciting time for the agency right now. We're experiencing majorly positive momentum and Letitia is a perfect fit in terms of the direction we’re taking the work and the culture we’re trying to build. She brings amazing experience, but also infectious energy and passion. She’s a total blast to be around, and I’m psyched to have her in the family.” As Jacobs spent some time freelance producing at Young & Rubicam Chicago, she is excited to be back with Y&R in this executive position. “Having worked within the Y&R North American network, I know that I am being welcomed into a great agency. Y&RNY has already created some excellent work, and I look forward to joining Jim Elliot and his team in producing the best content for our clients,” said Jacobs. Printer Friendly Download PDF Y&R Mourns the Loss of Simon Silvester September 7, 2012 – Today, Y&R said goodbye to a dear friend and innovative thinker, Simon Silvester, who passed away suddenly while on holiday in Greece. Simon was a beloved member of the Y&R and Wunderman families for many years, and was regarded as one of the most prolific thinkers and writers at both companies. His presentations were legendary and audacious; his insights were often groundbreaking, and his thinking was always outside of the box and led the Y&R to new and daring places. “Simon’s appetite for life and experience for sharing were prodigious,” said Y&R Global CEO David Sable. “He will always be remembered as someone who challenged us, made us think and always left us with more than we had before.” Read more Close Y&R Mourns the Loss of Simon Silvester September 7, 2012 – Today, Y&R said goodbye to a dear friend and innovative thinker, Simon Silvester, who passed away suddenly while on holiday in Greece. Simon was a beloved member of the Y&R and Wunderman families for many years, and was regarded as one of the most prolific thinkers and writers at both companies. His presentations were legendary and audacious; his insights were often groundbreaking, and his thinking was always outside of the box and led the Y&R to new and daring places. “Simon’s appetite for life and experience for sharing were prodigious,” said Y&R Global CEO David Sable. “He will always be remembered as someone who challenged us, made us think and always left us with more than we had before.” Y&R, David Sable, simon silvester, Wunderman, London Printer Friendly Download PDF Y&R's latest work for Campbell Soup highlighted in New York Times September 6, 2012 – The New York Times’ Adam Andrew Newman takes a look at the latest work for the Campbell Soup Company by Y&RNY, which features New York Giants wide receiver Victor Cruz. The 30-spot revisits the successful and iconic “Mama’s Boy” campaign created by Y&RNY in 1997. “Football players in advertising normally are put on a pedestal, but the truth is that even these guys who are multimillion-dollar sports stars are still their mothers’ little boys,” says Y&RNY Creative Director Adam Glickman in the article. “Their mothers will do anything to make sure they’re eating well and to nurture them.” Read more Close Y&R's latest work for Campbell Soup highlighted in New York Times September 6, 2012 – The New York Times’ Adam Andrew Newman takes a look at the latest work for the Campbell Soup Company by Y&RNY, which features New York Giants wide receiver Victor Cruz. The 30-spot revisits the successful and iconic “Mama’s Boy” campaign created by Y&RNY in 1997. “Football players in advertising normally are put on a pedestal, but the truth is that even these guys who are multimillion-dollar sports stars are still their mothers’ little boys,” says Y&RNY Creative Director Adam Glickman in the article. “Their mothers will do anything to make sure they’re eating well and to nurture them.” Y&R New York, campbell soup, new york times, ny, soup Printer Friendly Download PDF VML Qais appointed AOR for Combiphar September 5, 2012 – VML Qais has been appointed digital and social media Agency of Record for pharmaceutical giant Combiphar, following a three-way pitch. A key player in the pharmaceutical industry, Combiphar is a leading integrated health care company, focusing on trading, manufacturing and distribution in the Indonesian market. A brand that Indonesians have known and trusted for 40 years, its portfolio comprises Ethical (prescription products) and OTC (over the counter) Consumer Health products. Encompassing all Combiphar brands, VML Qais’ scope of work includes revamping the website, its front- and back-end, search engine optimization and marketing, all social media strategy and mobile app development. This is the company’s first foray into digital and social media, targeting mothers – who are leading the way in terms of social media activity among Indonesia’s 55 million internet users. “As we embark on a new stage of growth, we will be soon be launching a stronger corporate brand identity that supports our brand promise of Celebrating Health With You," said Michael Wanandi, President Director of PT Combiphar. "Going forward, we want to further engage with families and more specifically with mothers, who are the main influencers in living healthy lifestyles, and social channels are clearly key. VML Qais understood our brands, our strengths versus our competitors and our target audience, so we are delighted to appoint them as our Digital and Social Media Agency of Record." "Combiphar is a sophisticated client with a long-term view of their brand,” said VML Qais Chairman Keith Timimi. “Not only did we answer their brief, we brought in further ideas around a health-related mobile app, website and SEO, and I am delighted that not only have we been appointed as AOR, VML Qais will also handle further project work to boost the brand’s online presence.” The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active Twitter city, Indonesia is Twitter’s fifth largest, and Facebook’s fourth biggest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20 percent year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6 percent of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5 percent of GDP by 2016. Read more Close VML Qais appointed AOR for Combiphar September 5, 2012 – VML Qais has been appointed digital and social media Agency of Record for pharmaceutical giant Combiphar, following a three-way pitch. A key player in the pharmaceutical industry, Combiphar is a leading integrated health care company, focusing on trading, manufacturing and distribution in the Indonesian market. A brand that Indonesians have known and trusted for 40 years, its portfolio comprises Ethical (prescription products) and OTC (over the counter) Consumer Health products. Encompassing all Combiphar brands, VML Qais’ scope of work includes revamping the website, its front- and back-end, search engine optimization and marketing, all social media strategy and mobile app development. This is the company’s first foray into digital and social media, targeting mothers – who are leading the way in terms of social media activity among Indonesia’s 55 million internet users. “As we embark on a new stage of growth, we will be soon be launching a stronger corporate brand identity that supports our brand promise of Celebrating Health With You," said Michael Wanandi, President Director of PT Combiphar. "Going forward, we want to further engage with families and more specifically with mothers, who are the main influencers in living healthy lifestyles, and social channels are clearly key. VML Qais understood our brands, our strengths versus our competitors and our target audience, so we are delighted to appoint them as our Digital and Social Media Agency of Record." "Combiphar is a sophisticated client with a long-term view of their brand,” said VML Qais Chairman Keith Timimi. “Not only did we answer their brief, we brought in further ideas around a health-related mobile app, website and SEO, and I am delighted that not only have we been appointed as AOR, VML Qais will also handle further project work to boost the brand’s online presence.” The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active Twitter city, Indonesia is Twitter’s fifth largest, and Facebook’s fourth biggest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20 percent year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6 percent of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5 percent of GDP by 2016. VML, vml qais, health care, pharmaceutical, combiphar, Indonesia, Jakarta, keith timimi Printer Friendly Download PDF RKCR/Y&R's 'Fire Kills' tops RAB's creative rankings September 5, 2012 – For the second year in a row, RKCR/Y&R’s 'Fire Kills' ad for the Department of Communities and Local Government has topped the Radio Advertising Bureau’s creative rankings. The 30-second spot, which beat out 32 other radio ads, was the most creatively effective ad tested by the RAB in the first half of 2012. RadioGauge executive Mike Tull said about the ad: “Hats off to the DCLG and the Fire Kills campaign for successfully topping the list once more with this year’s iteration of the campaign. Last year’s ad was a short, sharp 10 second reminder to listeners to test their alarm. This year’s copy is slightly longer but by no means creates any less of an impact. Using the eerie ticking clock engages listeners in what they might think is a quick reminder to change their clocks before the true message is unveiled, and you’re hit with the information that should get all of us checking our smoke alarms. Something for all of us to keep in mind once more as the end of British Summer Time closes in on us.” According to Campaign, the RAB has worked with the advertising industry to create better radio ads since 2011 when no UK radio ads were shortlisted at Cannes. The London-based shop’s 10-second radio spot last year was also the most creatively effective ad tested by the RAB between January and March. Read more Close RKCR/Y&R's 'Fire Kills' tops RAB's creative rankings September 5, 2012 – For the second year in a row, RKCR/Y&R’s 'Fire Kills' ad for the Department of Communities and Local Government has topped the Radio Advertising Bureau’s creative rankings. The 30-second spot, which beat out 32 other radio ads, was the most creatively effective ad tested by the RAB in the first half of 2012. RadioGauge executive Mike Tull said about the ad: “Hats off to the DCLG and the Fire Kills campaign for successfully topping the list once more with this year’s iteration of the campaign. Last year’s ad was a short, sharp 10 second reminder to listeners to test their alarm. This year’s copy is slightly longer but by no means creates any less of an impact. Using the eerie ticking clock engages listeners in what they might think is a quick reminder to change their clocks before the true message is unveiled, and you’re hit with the information that should get all of us checking our smoke alarms. Something for all of us to keep in mind once more as the end of British Summer Time closes in on us.” According to Campaign, the RAB has worked with the advertising industry to create better radio ads since 2011 when no UK radio ads were shortlisted at Cannes. The London-based shop’s 10-second radio spot last year was also the most creatively effective ad tested by the RAB between January and March. RKCR, Y&R, London, fire kills, radio, department of communities and local government Printer Friendly Download PDF Y&R Israel’s QR Code Campaign in The Times of Israel September 5, 2012 – Y&R Israel’s innovative ad campaign for Cafe Joe, one of the country’s biggest coffee chains, is highlighted in The Times of Israel as receiving “accolades from industry professionals for creativity and innovation.” The campaign features the world’s first location-based print ad that offers smartphone users a coupon for a free cup of coffee, which can be redeemed at a nearby Cafe Joe branch. Scanning the QR code will automatically find and provide directions to the nearest shop using Google Maps. The paper also reports that the campaign is “the first to integrate QR codes with GPS settings on smartphones.” Read more Close Y&R Israel’s QR Code Campaign in The Times of Israel September 5, 2012 – Y&R Israel’s innovative ad campaign for Cafe Joe, one of the country’s biggest coffee chains, is highlighted in The Times of Israel as receiving “accolades from industry professionals for creativity and innovation.” The campaign features the world’s first location-based print ad that offers smartphone users a coupon for a free cup of coffee, which can be redeemed at a nearby Cafe Joe branch. Scanning the QR code will automatically find and provide directions to the nearest shop using Google Maps. The paper also reports that the campaign is “the first to integrate QR codes with GPS settings on smartphones.” y&r israel, Tel Aviv, coffee, cafe joe, gps, qr codes Printer Friendly Download PDF Gap unveils its latest Let’s GAP Together campaign from Y&R China August 30, 2012 – Gap China’s iconic ‘Let’s GAP Together’ campaign has unveiled two of its most thought-provoking pairings yet: social networkers Biz Stone and Daniel Wu; and two ordinary girls symbolising the fusion, and the future, of Chinese and American culture Classic American fashion brand, Gap stands for encouragement, freedom and passion. First launched in 2010 upon the brand’s entry into China, the ‘Let’s GAP together’ campaign was created by Y&R China to celebrate the fusion of Chinese and American culture, inviting well-known pioneers in the field of performing arts, photography, art, music, and other figures to be involved in the campaign. The campaign has been enthusiastically received from cities across China, having been photographed by American fashion industry legend Annie Leibovitz. Fresh combinations such as the pairing of Daniel Wu alongside Twitter founder Biz Stone representing the power of social networking creates a new twist on the campaign. Gap also paired ordinary girls from the United States and China as the heroes, giving audiences the chance to explore the campaign’s deeper meaning. This new season’s advertising has been placed in mainland China and Hong Kong. “We hope to see this large group create a buzz of discussion,” said Gap China Chief Marketing officer Grace Wong. “Whether it is how Daniel Wu and Biz Stone changed the way people communicate through multiple social networking platforms, or how an ordinary girl can become a major star – it is also a chance for audiences to consider the deeper significance behind this creative.” An outstanding actor and director, Daniel Wu’s creation of an online platform for music, film and other creative industries has made him a pioneer in the field of social networking. His partner in the photo, Biz Stone, revolutionized global communication when he created Twitter. Lastly the story of two ordinary girls from different cultural backgrounds, despite the language barrier, shows a newfound friendship and their sharing of happiness. Their innocence and happiness, like most children, represents hope for the future. Commenting on the campaign, Chief Creative Officer Y&R China Nils Andersson said: “These are the most thought-provoking images yet, encouraging people to consider the deeper significance of social networking – and indeed communication – as well as optimism and the opportunities ahead, as embodied by the two young girls who hold the future in their hands. The Sino-American relationship is one of the most important global partnerships moving forward, this campaign captures that perfectly.” “Let’s GAP together for me it is a collaboration of Eastern and Western cultures. I believe that Gap would like to express itself before integrating into the new culture, firstly trying to understand the culture through the common ground in order to create a closer relationship. I think that ‘Let’s GAP together’ is very cool idea’,” said Daniel Wu. “For me ‘Let’s GAP together’ allows people to realize that they are not just one country or state, and that they should be part of the whole world,” added Biz Stone. Social Networkers – Daniel Wu and Biz Stone Daniel Wu is part of Hong Kong’s entertainment elite, best known as an award-winning actor, musician and the director. He has acted in over 50 different movies, many of these brilliant performances have earned him many awards, including the Taiwan Golden Horse Award for best supporting actor and the 2007 Hong Kong Film Festival Best Newcomer Director Award. As a supporter of the creative industries, Daniel Wu and his band members created a website called Alivenotdead.com. This site provides a unique platform for musicians, filmmakers, actors and artists to meet, share their work and connect with their fans. In addition, this platform has is open to everyone showing no boundaries, current members including actor Jet Li, singers Khalil Fong, Nicholas Tse, talented toy designer Karen Reni Wong, and musician Kevin Li, etc. You can find Twitter at @danielwuyanzu or on Weiboat @wuyanzu. Christopher Biz Stone changed the way the world communicates when he founded Twitter in 2006. Highly praised for his work, Biz is a true entrepreneur, helping promote other popular social networks such as Blogger and Odeo. Biz has won many awards including “Nerd of the year” for GQ in 2009, one of Vanity Fair’ top ten influential people In 2010 and also voted one of the world’s most influential people by Time magazine. He iss a true humanitarian, supporting many causes involving environmental protection, animal protection and global education. He described himself as “an Internet guy who believes in the triumph of humanity with a little help from technology”, a common theme in his projects, bringing strangers together from around the world. He can be found on Twitter at @Biz. The Future They say ‘Hello’ to the future. Celebrating the cultural integration of China and the United States, ‘Let’s GAP Together’ has cleverly paired people from two different countries, who share a common passion in various fields of creativity/ This summer, Gap started using ordinary girls who are non-artists and non-models, alongside the pairs of stars, artist and entrepreneurs. Even though they may not speak the same language, they are laughing and dancing together happily proving it is easy to share a simple but sincere friendship. Who are they? They represent a new hope for the future. Read more Close Gap unveils its latest Let’s GAP Together campaign from Y&R China August 30, 2012 – Gap China’s iconic ‘Let’s GAP Together’ campaign has unveiled two of its most thought-provoking pairings yet: social networkers Biz Stone and Daniel Wu; and two ordinary girls symbolising the fusion, and the future, of Chinese and American culture Classic American fashion brand, Gap stands for encouragement, freedom and passion. First launched in 2010 upon the brand’s entry into China, the ‘Let’s GAP together’ campaign was created by Y&R China to celebrate the fusion of Chinese and American culture, inviting well-known pioneers in the field of performing arts, photography, art, music, and other figures to be involved in the campaign. The campaign has been enthusiastically received from cities across China, having been photographed by American fashion industry legend Annie Leibovitz. Fresh combinations such as the pairing of Daniel Wu alongside Twitter founder Biz Stone representing the power of social networking creates a new twist on the campaign. Gap also paired ordinary girls from the United States and China as the heroes, giving audiences the chance to explore the campaign’s deeper meaning. This new season’s advertising has been placed in mainland China and Hong Kong. “We hope to see this large group create a buzz of discussion,” said Gap China Chief Marketing officer Grace Wong. “Whether it is how Daniel Wu and Biz Stone changed the way people communicate through multiple social networking platforms, or how an ordinary girl can become a major star – it is also a chance for audiences to consider the deeper significance behind this creative.” An outstanding actor and director, Daniel Wu’s creation of an online platform for music, film and other creative industries has made him a pioneer in the field of social networking. His partner in the photo, Biz Stone, revolutionized global communication when he created Twitter. Lastly the story of two ordinary girls from different cultural backgrounds, despite the language barrier, shows a newfound friendship and their sharing of happiness. Their innocence and happiness, like most children, represents hope for the future. Commenting on the campaign, Chief Creative Officer Y&R China Nils Andersson said: “These are the most thought-provoking images yet, encouraging people to consider the deeper significance of social networking – and indeed communication – as well as optimism and the opportunities ahead, as embodied by the two young girls who hold the future in their hands. The Sino-American relationship is one of the most important global partnerships moving forward, this campaign captures that perfectly.” “Let’s GAP together for me it is a collaboration of Eastern and Western cultures. I believe that Gap would like to express itself before integrating into the new culture, firstly trying to understand the culture through the common ground in order to create a closer relationship. I think that ‘Let’s GAP together’ is very cool idea’,” said Daniel Wu. “For me ‘Let’s GAP together’ allows people to realize that they are not just one country or state, and that they should be part of the whole world,” added Biz Stone. Social Networkers – Daniel Wu and Biz Stone Daniel Wu is part of Hong Kong’s entertainment elite, best known as an award-winning actor, musician and the director. He has acted in over 50 different movies, many of these brilliant performances have earned him many awards, including the Taiwan Golden Horse Award for best supporting actor and the 2007 Hong Kong Film Festival Best Newcomer Director Award. As a supporter of the creative industries, Daniel Wu and his band members created a website called Alivenotdead.com. This site provides a unique platform for musicians, filmmakers, actors and artists to meet, share their work and connect with their fans. In addition, this platform has is open to everyone showing no boundaries, current members including actor Jet Li, singers Khalil Fong, Nicholas Tse, talented toy designer Karen Reni Wong, and musician Kevin Li, etc. You can find Twitter at @danielwuyanzu or on Weiboat @wuyanzu. Christopher Biz Stone changed the way the world communicates when he founded Twitter in 2006. Highly praised for his work, Biz is a true entrepreneur, helping promote other popular social networks such as Blogger and Odeo. Biz has won many awards including “Nerd of the year” for GQ in 2009, one of Vanity Fair’ top ten influential people In 2010 and also voted one of the world’s most influential people by Time magazine. He iss a true humanitarian, supporting many causes involving environmental protection, animal protection and global education. He described himself as “an Internet guy who believes in the triumph of humanity with a little help from technology”, a common theme in his projects, bringing strangers together from around the world. He can be found on Twitter at @Biz. The Future They say ‘Hello’ to the future. Celebrating the cultural integration of China and the United States, ‘Let’s GAP Together’ has cleverly paired people from two different countries, who share a common passion in various fields of creativity/ This summer, Gap started using ordinary girls who are non-artists and non-models, alongside the pairs of stars, artist and entrepreneurs. Even though they may not speak the same language, they are laughing and dancing together happily proving it is easy to share a simple but sincere friendship. Who are they? They represent a new hope for the future. y&r china, Shanghai, Gap, Let's Gap Together, annie leibovitz Printer Friendly Download PDF John Gerzema on How Feminine Strengths and Values Will Create a Hopeful Future August 26, 2012 – In advance of his TEDxKC talk, John Gerzema, Executive Chairman, BrandAsset Consulting, and author of The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule the Future, talks with KCUR's Maria Carter about the leadership traits normally attributed to women that can make the world a better place. Listen here Read more Close John Gerzema on How Feminine Strengths and Values Will Create a Hopeful Future August 26, 2012 – In advance of his TEDxKC talk, John Gerzema, Executive Chairman, BrandAsset Consulting, and author of The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule the Future, talks with KCUR's Maria Carter about the leadership traits normally attributed to women that can make the world a better place. Listen here john gerzema, BrandAsset Printer Friendly Download PDF Y&R Uruguay wins Gold and Silver Awards at Uruguay Effie Awards August 24, 2012 – Y&R Uruguay wins two Effie Awards for its work for the Ministry of Tourism and Sports and Peñarol. The awards ceremony, held August 22, recognizes, educates and encourages effectiveness among the marketing communications industry. The agency, which was recently named Agency of the Year, was awarded a gold in the Sports category for its communication campaign for the Ministry of Tourism and Sports, and received a silver award for Peñarol in the same category. Read more Close Y&R Uruguay wins Gold and Silver Awards at Uruguay Effie Awards August 24, 2012 – Y&R Uruguay wins two Effie Awards for its work for the Ministry of Tourism and Sports and Peñarol. The awards ceremony, held August 22, recognizes, educates and encourages effectiveness among the marketing communications industry. The agency, which was recently named Agency of the Year, was awarded a gold in the Sports category for its communication campaign for the Ministry of Tourism and Sports, and received a silver award for Peñarol in the same category. Printer Friendly Download PDF Y&R São Paulo Transforms Adhesive Tape into Media August 10, 2012 – In Brasil, people donate blood because they know it's the right thing to do. But that's about all that they know. Those donating don't know who will benefit, and patients receiving blood have no idea who helped save their lives. Until now. In an initiative aimed to create an emotional tie amongst those involved and inevitably increase donors by turning sporadic donors into regular ones, Y&R São Paulo created a truly impactful mobile-based campaign for Santa Casa de Misericórdia — one of the most important public hospitals in Brasil. This special program printed QR codes on the dressings placed on the arms of those who just donated blood. The QR codes, once activated, opened a communication portal that was more of a 'thank you' than a mere bandage. When donors read the codes with their smartphones, they could see statements from those in need of, or those who have received blood, and how that action helps them. Bringing the human element back to donating blood, this innovative platform included videos which could be shared on Facebook. With little resources and in one week, the action reached 800 blood donors, a number that represented a 23 percent increase in donations. In all, 71 percent of the donors impacted returned to donate more. Read more coverage from Brasil here, here and here! Read more Close Y&R São Paulo Transforms Adhesive Tape into Media August 10, 2012 – In Brasil, people donate blood because they know it's the right thing to do. But that's about all that they know. Those donating don't know who will benefit, and patients receiving blood have no idea who helped save their lives. Until now. In an initiative aimed to create an emotional tie amongst those involved and inevitably increase donors by turning sporadic donors into regular ones, Y&R São Paulo created a truly impactful mobile-based campaign for Santa Casa de Misericórdia — one of the most important public hospitals in Brasil. This special program printed QR codes on the dressings placed on the arms of those who just donated blood. The QR codes, once activated, opened a communication portal that was more of a 'thank you' than a mere bandage. When donors read the codes with their smartphones, they could see statements from those in need of, or those who have received blood, and how that action helps them. Bringing the human element back to donating blood, this innovative platform included videos which could be shared on Facebook. With little resources and in one week, the action reached 800 blood donors, a number that represented a 23 percent increase in donations. In all, 71 percent of the donors impacted returned to donate more. Read more coverage from Brasil here, here and here! brasil, Brazil, Sao Paulo, qr codes, donors Printer Friendly Download PDF Precious Simba, Y&R Mentee, Honored with Global Women Leaders Award August 9, 2012 – Fortune Magazine announced today the winners of the Goldman Sachs & Fortune Global Women Leaders award. One of the three honorees is Precious Simba, a Zimbabwean woman, who was mentored by Xerox CMO Christa Carone and Shelley Diamond, who is a Worldwide Managing Partner at Y&R. The Fortune Global Women Leaders Mentoring Partnership, which was established in 2006 in cooperation with the U.S. State Department, pairs up women in leadership positions around the U.S. with women who have demonstrated leadership potential in emerging nations. The program awards the most stand-out alumni of the mentorship program funds to take their experience in the U.S. and leverage it to benefit their home countries. Precious Simba was chosen for her establishment of a variety of community programs in her native Zimbabwe, all aimed at producing young people who lead and inspiring young people – young women especially – to rise above their circumstances and positively influence the communities they live in. In addition to her girls’ education and mentoring program called Girls Development Initiative and a youth empowerment outreach called YouTalk, Precious launched a new empowerment series called "Future Self". This initiative, created collaboratively with Shelley Diamond and Christa Carone, features stories of influential female leaders such as Deputy Director at NASA Goddard Space Flight Center Christyl Johnson alongside other Fortune Women Leaders Mentors, which share reflections on rising up against challenges, choosing different career paths, and how women can and are rising in the workplace. Precious describes the Future Self Series, “This is a platform where women of note share their stories of achievement and growth as a tool to motivate the next generation of women leaders from Zimbabwe Africa. Through the generosity of our friends from Y&R and Xerox, we are currently creating this cross continental mentoring tool that will impact young women from our part of the world to reach for the stars. All this from just one week spent at Y&R!” While Precious had great resources to help in reaching her goals, her true driving force was her own passion for serving her community. Shelley Diamond reflects on one of her experiences with Precious attending a SIFE event and interacting with CEO’s of blue chip companies, “[Precious] wowed them, each and every one, most notably Walmart who wanted to hire her on the spot. But her deep desire to pay it forward and an inspirational meeting with Michelle Obama changed her trajectory as she pursued her greatest love…inspiring and changing the lives of young women in rural Zimbabwe.” Precious and her programs, especially the Future Self Series, will continue to grow into the success that all of those who have worked with her know is in the future. Stay tuned for updates on Precious’ work as well as new Future Self Series videos. Read original article at Fortune About Fortune’s Global Women Leaders Mentoring Partnership: In 2006, Fortune and the U.S. State Department launched the Global Women Leaders Mentoring Partnership. The program brings rising-star women from developing countries to the U.S. each May to shadow participants of Fortune‘s Most Powerful Women Summit. The program then follows them as they “pay it forward” back in their home countries. The program begins with an orientation in Washington, D.C., where mentees interface with women leaders in government, business, academic, civil society and the media. Participants then relocate to the offices of a top American female executive for an onsite mentorship assignment, in which each woman shadows their mentor and learns from the best practices of their host company. At the end of the mentorship, mentees reconvene in New York City to collectively reflect on their experience and discuss the future trajectory of their leadership path. Read more Close Precious Simba, Y&R Mentee, Honored with Global Women Leaders Award August 9, 2012 – Fortune Magazine announced today the winners of the Goldman Sachs & Fortune Global Women Leaders award. One of the three honorees is Precious Simba, a Zimbabwean woman, who was mentored by Xerox CMO Christa Carone and Shelley Diamond, who is a Worldwide Managing Partner at Y&R. The Fortune Global Women Leaders Mentoring Partnership, which was established in 2006 in cooperation with the U.S. State Department, pairs up women in leadership positions around the U.S. with women who have demonstrated leadership potential in emerging nations. The program awards the most stand-out alumni of the mentorship program funds to take their experience in the U.S. and leverage it to benefit their home countries. Precious Simba was chosen for her establishment of a variety of community programs in her native Zimbabwe, all aimed at producing young people who lead and inspiring young people – young women especially – to rise above their circumstances and positively influence the communities they live in. In addition to her girls’ education and mentoring program called Girls Development Initiative and a youth empowerment outreach called YouTalk, Precious launched a new empowerment series called "Future Self". This initiative, created collaboratively with Shelley Diamond and Christa Carone, features stories of influential female leaders such as Deputy Director at NASA Goddard Space Flight Center Christyl Johnson alongside other Fortune Women Leaders Mentors, which share reflections on rising up against challenges, choosing different career paths, and how women can and are rising in the workplace. Precious describes the Future Self Series, “This is a platform where women of note share their stories of achievement and growth as a tool to motivate the next generation of women leaders from Zimbabwe Africa. Through the generosity of our friends from Y&R and Xerox, we are currently creating this cross continental mentoring tool that will impact young women from our part of the world to reach for the stars. All this from just one week spent at Y&R!” While Precious had great resources to help in reaching her goals, her true driving force was her own passion for serving her community. Shelley Diamond reflects on one of her experiences with Precious attending a SIFE event and interacting with CEO’s of blue chip companies, “[Precious] wowed them, each and every one, most notably Walmart who wanted to hire her on the spot. But her deep desire to pay it forward and an inspirational meeting with Michelle Obama changed her trajectory as she pursued her greatest love…inspiring and changing the lives of young women in rural Zimbabwe.” Precious and her programs, especially the Future Self Series, will continue to grow into the success that all of those who have worked with her know is in the future. Stay tuned for updates on Precious’ work as well as new Future Self Series videos. Read original article at Fortune About Fortune’s Global Women Leaders Mentoring Partnership: In 2006, Fortune and the U.S. State Department launched the Global Women Leaders Mentoring Partnership. The program brings rising-star women from developing countries to the U.S. each May to shadow participants of Fortune‘s Most Powerful Women Summit. The program then follows them as they “pay it forward” back in their home countries. The program begins with an orientation in Washington, D.C., where mentees interface with women leaders in government, business, academic, civil society and the media. Participants then relocate to the offices of a top American female executive for an onsite mentorship assignment, in which each woman shadows their mentor and learns from the best practices of their host company. At the end of the mentorship, mentees reconvene in New York City to collectively reflect on their experience and discuss the future trajectory of their leadership path. Shelley Diamond, xerox, y&r global, walmart, Africa, mentor Printer Friendly Download PDF VML Qais Wins First Client in Indonesia July 23, 2012 – VML Qais, Y&R Indonesia’s digital backbone and the Asian arm of Cannes-Lions winning VML network, has been appointed digital agency of record for Danone’s Mizone brand. VML Qais will be responsible for all social media activities, as well as a revamp of the Mizone website and campaign digital requirements. Indonesia’s leading isotonic drink Mizone is part of Danone, the country’s largest food-product company, and one of the biggest in Asia as a whole. Joanna Staude, VP Marketing for Danone Water said of the appointment: “Indonesia is already one of the largest social media markets in the world, and growing, so we feel the Mizone brand needs to be at the forefront of this rapid change. VML Qais was able to offer us a specially designed support structure, including senior access to their award-winning team in Singapore, to compliment their team in Indonesia.” VML Qais will be working in close partnership with Danone Waters leading agency of record Y&R Indonesia. WPP acquired Qais Consulting late in 2011 and the rebranded VML Qais now offers a digital backbone for Y&R Asia. “We are delighted and honoured to have been appointed the digital AoR for Mizone, one of the most vibrant brands in one of the world's most dynamic markets,” said VML Qais Chairman Keith Timimi. “This is, in fact, the perfect brand to sign on as our first client in Indonesia. We have listened carefully to what Danone needed, and then we have worked closely with Y&R, to tailor-make a solution that works for them.” Andrew Dowling, Chief Executive Officer Y&R Indonesia, added: “This is the first of what I expect will be many such partnerships between Y&R & VML Qais as this model is one that will appeal to any client looking for a more strategic approach to their digital and social marketing needs.” VML Qais’ parent network VML just won seven Cannes Lions 2012 overall, six of which for its work on Mobile Medic for the Australian Defence Force. VML worked with George Patterson Y&R in Melbourne, Australia on the project, which bagged four Gold Lions (Promo & Activation, Direct and Media), one Silver Lion (Outdoor) and one Bronze Lion (Titanium and Integrated). The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Indonesia ranks as Facebook’s fourth biggest, and Twitter’s fifth largest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20 percent year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5 percent of GDP by 2016. Read more Close VML Qais Wins First Client in Indonesia July 23, 2012 – VML Qais, Y&R Indonesia’s digital backbone and the Asian arm of Cannes-Lions winning VML network, has been appointed digital agency of record for Danone’s Mizone brand. VML Qais will be responsible for all social media activities, as well as a revamp of the Mizone website and campaign digital requirements. Indonesia’s leading isotonic drink Mizone is part of Danone, the country’s largest food-product company, and one of the biggest in Asia as a whole. Joanna Staude, VP Marketing for Danone Water said of the appointment: “Indonesia is already one of the largest social media markets in the world, and growing, so we feel the Mizone brand needs to be at the forefront of this rapid change. VML Qais was able to offer us a specially designed support structure, including senior access to their award-winning team in Singapore, to compliment their team in Indonesia.” VML Qais will be working in close partnership with Danone Waters leading agency of record Y&R Indonesia. WPP acquired Qais Consulting late in 2011 and the rebranded VML Qais now offers a digital backbone for Y&R Asia. “We are delighted and honoured to have been appointed the digital AoR for Mizone, one of the most vibrant brands in one of the world's most dynamic markets,” said VML Qais Chairman Keith Timimi. “This is, in fact, the perfect brand to sign on as our first client in Indonesia. We have listened carefully to what Danone needed, and then we have worked closely with Y&R, to tailor-make a solution that works for them.” Andrew Dowling, Chief Executive Officer Y&R Indonesia, added: “This is the first of what I expect will be many such partnerships between Y&R & VML Qais as this model is one that will appeal to any client looking for a more strategic approach to their digital and social marketing needs.” VML Qais’ parent network VML just won seven Cannes Lions 2012 overall, six of which for its work on Mobile Medic for the Australian Defence Force. VML worked with George Patterson Y&R in Melbourne, Australia on the project, which bagged four Gold Lions (Promo & Activation, Direct and Media), one Silver Lion (Outdoor) and one Bronze Lion (Titanium and Integrated). The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Indonesia ranks as Facebook’s fourth biggest, and Twitter’s fifth largest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20 percent year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5 percent of GDP by 2016. VML, vml qais, mizone, Danone, y&r indonesia, keith timimi, andrew dowling Printer Friendly Download PDF Y&R Research Finds Spirit of Optimism Among Generation Asia in Vietnam July 20, 2012 – Happiness, ambition, family and optimism emerged as the top values amongst 18-35 year olds in Vietnam, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of Y&R’s proprietary research tool Generation Asia, unveiled today at the opening of Y&R Vietnam’s stunning new offices in Ho Chi Minh City. 66 percent of Generation Asia in Vietnam are optimistic that one day they’ll be rich, and 83 percent are ambitious that one day they will achieve great things. These attitudes are balanced with a strong belief (74 percent) that, despite all the change around them, family values remain the same. And 73 percent of respondents feel that happiness is more important than money.” “A Generation born into peace, 18-35 year olds in Vietnam believe that despite all the change around them, family values remain the same and happiness is more important that accumulating wealth. They want their lives to positively impact others, and life to them, is about trying new things and experiences,” said Matthew Collier, Chief Executive Officer Y&R Vietnam. Collier continued, “Born into rapid economic growth, they are a Generation filled with optimism about their present and future and firmly believe their lives are far better than their parents’. Genereration Asia in Vietnam is confident they will achieve great personal wealth and do not feel daunted by any of the obstacles on the path to success.” Vietnam is the first market to unveil its Generation Asia research findings, following an extensive online survey of over 1,400 respondents conducted in both North and South Vietnam in June 2012. Vietnam’s biggest single study into the 18-35 segment, Generation Asia is an in-depth attitudinal study into that demographic across the whole region. It is Asia’s most comprehensive psychographic study in terms of number of respondents, geographical coverage and in-depth insights into 16 key topics. Indeed Generation Asia’s optimism and ambition is reflected in its attitudes to the 16 key topics, namely: Vehicles, Beauty (Men & Women), Communication, Education, Entertainment, Fashion, Food, Money, Health, Kids, Love, Luxury, Media, Sports, Technology, Travel. Key fascinating insights from Generation Asia Vietnam 2012: 68 percent would buy a green vehicle Women equate beauty with health, while men are far more beauty-conscious than you might think! 68 percent like the anonymity of speaking out on-line, and 78 percent rely on social media for news 83 percent think higher education should be a practical preparation for the job market 66 percent are very savings-conscious, while 64% think luxury is about new experiences 82 percent want adventure as part of their travel plans “The new Generation Asia study has given us irrefutable evidence on how 18-35 year olds in Vietnam feel, think, dream and desire. It’s a study which delivers true insight allowing us to connect consumers and brands on an emotional level. It’s great to be sharing such feelings of optimism and positivity at a time when Y&R Vietnam is embodying those sentiments with rapid growth and the opening of our new offices,” said Collier. Added Hari Ramanathan, Y&R’s regional strategy director behind the entire study, “For a few years now there’s been talk of how Asia is starting to dominate world affairs, economically, socially and even culturally, and yet this powerful zeitgeist was not seen as the lens through which an entire Generation is going to view their own lives. And most importantly they are going to take decisions that define the future landscape of global society, as well as the fate of brands. This is what prompted Y&R Asia to identify and examine Generation Asia.” Read more Close Y&R Research Finds Spirit of Optimism Among Generation Asia in Vietnam July 20, 2012 – Happiness, ambition, family and optimism emerged as the top values amongst 18-35 year olds in Vietnam, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of Y&R’s proprietary research tool Generation Asia, unveiled today at the opening of Y&R Vietnam’s stunning new offices in Ho Chi Minh City. 66 percent of Generation Asia in Vietnam are optimistic that one day they’ll be rich, and 83 percent are ambitious that one day they will achieve great things. These attitudes are balanced with a strong belief (74 percent) that, despite all the change around them, family values remain the same. And 73 percent of respondents feel that happiness is more important than money.” “A Generation born into peace, 18-35 year olds in Vietnam believe that despite all the change around them, family values remain the same and happiness is more important that accumulating wealth. They want their lives to positively impact others, and life to them, is about trying new things and experiences,” said Matthew Collier, Chief Executive Officer Y&R Vietnam. Collier continued, “Born into rapid economic growth, they are a Generation filled with optimism about their present and future and firmly believe their lives are far better than their parents’. Genereration Asia in Vietnam is confident they will achieve great personal wealth and do not feel daunted by any of the obstacles on the path to success.” Vietnam is the first market to unveil its Generation Asia research findings, following an extensive online survey of over 1,400 respondents conducted in both North and South Vietnam in June 2012. Vietnam’s biggest single study into the 18-35 segment, Generation Asia is an in-depth attitudinal study into that demographic across the whole region. It is Asia’s most comprehensive psychographic study in terms of number of respondents, geographical coverage and in-depth insights into 16 key topics. Indeed Generation Asia’s optimism and ambition is reflected in its attitudes to the 16 key topics, namely: Vehicles, Beauty (Men & Women), Communication, Education, Entertainment, Fashion, Food, Money, Health, Kids, Love, Luxury, Media, Sports, Technology, Travel. Key fascinating insights from Generation Asia Vietnam 2012: 68 percent would buy a green vehicle Women equate beauty with health, while men are far more beauty-conscious than you might think! 68 percent like the anonymity of speaking out on-line, and 78 percent rely on social media for news 83 percent think higher education should be a practical preparation for the job market 66 percent are very savings-conscious, while 64% think luxury is about new experiences 82 percent want adventure as part of their travel plans “The new Generation Asia study has given us irrefutable evidence on how 18-35 year olds in Vietnam feel, think, dream and desire. It’s a study which delivers true insight allowing us to connect consumers and brands on an emotional level. It’s great to be sharing such feelings of optimism and positivity at a time when Y&R Vietnam is embodying those sentiments with rapid growth and the opening of our new offices,” said Collier. Added Hari Ramanathan, Y&R’s regional strategy director behind the entire study, “For a few years now there’s been talk of how Asia is starting to dominate world affairs, economically, socially and even culturally, and yet this powerful zeitgeist was not seen as the lens through which an entire Generation is going to view their own lives. And most importantly they are going to take decisions that define the future landscape of global society, as well as the fate of brands. This is what prompted Y&R Asia to identify and examine Generation Asia.” generation asia, y&r vietnam, matthew collier, 18-35, hari ramanathan Printer Friendly Download PDF VML Qais Announces Official India Launch July 20, 2012 – VML Qais, the Asian arm of Cannes Lion-winning network VML, has just announced its official India launch, having been handling major clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra 2 Wheelers in the last twelve months while setting up fully-fledged operations in the country. The global digital marketing agency, winner of seven Cannes Lions in June 2012, is renowned for its thought leadership and ability to push the intersection of creativity and technology. VML, part of Y&R, is one of WPP’s largest wholly-owned pure play digital networks. India is an important market for VML Qais. With half the country's population below 25 years old, it is the second fastest growing digital market in the world, the third largest Facebook market, the sixth largest Twitter market with 13m accounts, and it has the second highest base of LinkedIn users in the world. India is set to be an innovation hub, setting trends for the future. Tripti Lochan in her capacity as VML Qais CEO for Asia will lead the Indian operations. From its office in Mumbai, VML Qais plans to build upon its already impressive client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers. “VML Qais offers customized, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra achieved stunning results, we are now tasked to raise the bar later this year,” commented Lochan. Jon Cook CEO, observed, “Our commitment to deliver difference-making work for clients and an extraordinary work ethic are hallmarks of VML offices around the world. We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients.” The VML network, headquartered in Kansas City, MO, USA with offices in New York, Seattle, Sao Paolo, Milan, London, Sydney, Singapore, Jakarta and Mumbai, underscores the network’s commitment to engage with target groups and brands while creating outstanding experiences in its mission of 'creating fans'. VML’s high quality of work was recognized at Cannes where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns. Learn more at www.vmlqais.com and at the VML Qais Facebook page. Read more Close VML Qais Announces Official India Launch July 20, 2012 – VML Qais, the Asian arm of Cannes Lion-winning network VML, has just announced its official India launch, having been handling major clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra 2 Wheelers in the last twelve months while setting up fully-fledged operations in the country. The global digital marketing agency, winner of seven Cannes Lions in June 2012, is renowned for its thought leadership and ability to push the intersection of creativity and technology. VML, part of Y&R, is one of WPP’s largest wholly-owned pure play digital networks. India is an important market for VML Qais. With half the country's population below 25 years old, it is the second fastest growing digital market in the world, the third largest Facebook market, the sixth largest Twitter market with 13m accounts, and it has the second highest base of LinkedIn users in the world. India is set to be an innovation hub, setting trends for the future. Tripti Lochan in her capacity as VML Qais CEO for Asia will lead the Indian operations. From its office in Mumbai, VML Qais plans to build upon its already impressive client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers. “VML Qais offers customized, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra achieved stunning results, we are now tasked to raise the bar later this year,” commented Lochan. Jon Cook CEO, observed, “Our commitment to deliver difference-making work for clients and an extraordinary work ethic are hallmarks of VML offices around the world. We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients.” The VML network, headquartered in Kansas City, MO, USA with offices in New York, Seattle, Sao Paolo, Milan, London, Sydney, Singapore, Jakarta and Mumbai, underscores the network’s commitment to engage with target groups and brands while creating outstanding experiences in its mission of 'creating fans'. VML’s high quality of work was recognized at Cannes where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns. Learn more at www.vmlqais.com and at the VML Qais Facebook page. vml qais, India, launch, Mumbai, Jon Cook, VML, tripti lochan, Cannes Printer Friendly Download PDF The Campaign Palace Jakarta Appoints Ronny Pratama as Creative Director July 11, 2012 — The Campaign Palace Jakarta has announced the appointment of award-winning art director Ronny Pratama as creative director, effective immediately. Pratama’s 13 years of industry experience span across multiple categories including baby care, automotive, alcohol, retail and tobacco. An alumnus of Sydney’s well-known Billy Blue College of Design, Pratama has a string of local creative awards as well having won a prestigious Cannes Lion in 2011. Having started out as freelance graphic designer and multimedia interactive designer, Pratama first joined a local agency in Jakarta in 1999, before moving into multinational agencies, experiencing different challenges and learning a lot from his advertising seniors along the way. Adam Lau, general manager of The Campaign Palace Jakarta said, “We welcome Ronny on board as part of our continued expansion here at The Campaign Palace. We’ve gone from strength to strength with a string of business wins including Sony, MINI and Softex Indonesia - all within the space of less than 9 months.” “Joining The Campaign Palace is a really interesting challenge and an honour. We are now the torch bearers for a brand that has been deeply rooted in ground-breaking creative work. The Palace Jakarta hopes to continue this heritage and love for uncompromising creative ideas here and around the Asia region,” added Ronny Pratama. Pratama attributes his life-long love of art to having been taught to draw by his late father. In his spare time, he likes to exchange knowledge with young artists, graphic designers, graffiti artists, photographers and also film professionals to learn different creativity style-sets. Commenting on the appointment, Matthew Godfrey, President Y&R Asia said, “The Campaign Palace is an iconic agency brand that is thriving in Asia, we have a rapidly expanding team of very talented people to match the agency’s phenomenal growth in business already this year. We look forward to continued growth and expansion, both in Jakarta and beyond.” Read more Close The Campaign Palace Jakarta Appoints Ronny Pratama as Creative Director July 11, 2012 — The Campaign Palace Jakarta has announced the appointment of award-winning art director Ronny Pratama as creative director, effective immediately. Pratama’s 13 years of industry experience span across multiple categories including baby care, automotive, alcohol, retail and tobacco. An alumnus of Sydney’s well-known Billy Blue College of Design, Pratama has a string of local creative awards as well having won a prestigious Cannes Lion in 2011. Having started out as freelance graphic designer and multimedia interactive designer, Pratama first joined a local agency in Jakarta in 1999, before moving into multinational agencies, experiencing different challenges and learning a lot from his advertising seniors along the way. Adam Lau, general manager of The Campaign Palace Jakarta said, “We welcome Ronny on board as part of our continued expansion here at The Campaign Palace. We’ve gone from strength to strength with a string of business wins including Sony, MINI and Softex Indonesia - all within the space of less than 9 months.” “Joining The Campaign Palace is a really interesting challenge and an honour. We are now the torch bearers for a brand that has been deeply rooted in ground-breaking creative work. The Palace Jakarta hopes to continue this heritage and love for uncompromising creative ideas here and around the Asia region,” added Ronny Pratama. Pratama attributes his life-long love of art to having been taught to draw by his late father. In his spare time, he likes to exchange knowledge with young artists, graphic designers, graffiti artists, photographers and also film professionals to learn different creativity style-sets. Commenting on the appointment, Matthew Godfrey, President Y&R Asia said, “The Campaign Palace is an iconic agency brand that is thriving in Asia, we have a rapidly expanding team of very talented people to match the agency’s phenomenal growth in business already this year. We look forward to continued growth and expansion, both in Jakarta and beyond.” Printer Friendly Download PDF Y&R California Work Featured in New York Times June 21, 2012 – Y&R California's new campaign for Crystal Cruises is prominently featured in a New York Times article looking at the newest campaigns for three travel brands. "The centerpiece of the campaign," writes Jane L. Levere, "is three print ads, each featuring an impressionistic watercolor depicting a different destination — St. Mark’s Square in Venice, an unidentified jungle with an elephant ridden by someone visible only from flip-flop-clad feet, and Saint Petersburg in Russia — as well as a few, smaller snapshots of travelers and their mementos. These are running this spring, fall and winter in magazines like Departures, Elle Décor, National Geographic Traveler and the United States and British editions of Condé Nast Traveler, and on their Web sites." Read more Close Y&R California Work Featured in New York Times June 21, 2012 – Y&R California's new campaign for Crystal Cruises is prominently featured in a New York Times article looking at the newest campaigns for three travel brands. "The centerpiece of the campaign," writes Jane L. Levere, "is three print ads, each featuring an impressionistic watercolor depicting a different destination — St. Mark’s Square in Venice, an unidentified jungle with an elephant ridden by someone visible only from flip-flop-clad feet, and Saint Petersburg in Russia — as well as a few, smaller snapshots of travelers and their mementos. These are running this spring, fall and winter in magazines like Departures, Elle Décor, National Geographic Traveler and the United States and British editions of Condé Nast Traveler, and on their Web sites." y&r california, new york times, crystal cruises, travel Printer Friendly Download PDF Mobile Medic Wins at Cannes June 18, 2012 — George Patterson Y&R Melbourne and VML won three Gold Lions for the “Mobile Medic” campaign, the first medically diagnosable advertising, at the 2012 Cannes Lions International Festival of Creativity. The campaign for the Australian Defence Force took home golds in the Promo and Activation, PR and Direct categories. Read the full article here. Read more Close Mobile Medic Wins at Cannes June 18, 2012 — George Patterson Y&R Melbourne and VML won three Gold Lions for the “Mobile Medic” campaign, the first medically diagnosable advertising, at the 2012 Cannes Lions International Festival of Creativity. The campaign for the Australian Defence Force took home golds in the Promo and Activation, PR and Direct categories. Read the full article here. Mobile Medic, Gold Lion, Cannes, Award, Awards Printer Friendly Download PDF Y&R Thailand Resurrects Paul the Psychic Octopus for EURO 2012 June 8, 2012 — As EURO 2012 kicks off today in Warsaw, Poland, Y&R Thailand has created a fun Facebook app in which users pit their wits against psychic Paul to redeem fashion accessories for their personalized oracle octopus. Comprising a dedicated Facebook page, the My Paul Facebook app was developed by Y&R with help from the team at Dotography. There’s even a YouTube clip, charting Paul the Octopus’ rise to fame, sad demise and now virtual resurrection. Paul the Octopus, originally from England but living in Germany, gained global notoriety during the 2010 FIFA World Cup for correctly predicting the winner of each of Germany’s seven matches, as well as the outcome of the final. Presented with two boxes containing food, each box marked with the flag of a national football team in an upcoming match, Paul’s choice of which box to eat from first was seen as his prediction of a win for that country. Having retired after the 2010 World Cup, Paul sadly died soon after. But Paul’s spirit lives on thanks to Y&R Thailand, immortalized on-line via the MyPaul Facebook app, page and video. The app shows upcoming matches as the user’s very own personalised MyPaul squirts his predicted winner with ink. Users can check predictions, past results and share the app with Facebook friends. There are rankings tables, both amongst one’s friends and globally, and if MyPaul predicts correctly, users can accrue points for its owner to further personalize his appearance and accessories. “We created this fun Facebook application to tap into the popularity of Paul the Octopus’ predictions during the FIFA World Cup," said Narissara ‘Jay’ Uthaiwattanatorn, Senior Strategist, Creative and Digital Planner at Y&R Energy Thailand. "We hope our friends enjoy playing and sharing this as much as we enjoyed creating it.” Read more Close Y&R Thailand Resurrects Paul the Psychic Octopus for EURO 2012 June 8, 2012 — As EURO 2012 kicks off today in Warsaw, Poland, Y&R Thailand has created a fun Facebook app in which users pit their wits against psychic Paul to redeem fashion accessories for their personalized oracle octopus. Comprising a dedicated Facebook page, the My Paul Facebook app was developed by Y&R with help from the team at Dotography. There’s even a YouTube clip, charting Paul the Octopus’ rise to fame, sad demise and now virtual resurrection. Paul the Octopus, originally from England but living in Germany, gained global notoriety during the 2010 FIFA World Cup for correctly predicting the winner of each of Germany’s seven matches, as well as the outcome of the final. Presented with two boxes containing food, each box marked with the flag of a national football team in an upcoming match, Paul’s choice of which box to eat from first was seen as his prediction of a win for that country. Having retired after the 2010 World Cup, Paul sadly died soon after. But Paul’s spirit lives on thanks to Y&R Thailand, immortalized on-line via the MyPaul Facebook app, page and video. The app shows upcoming matches as the user’s very own personalised MyPaul squirts his predicted winner with ink. Users can check predictions, past results and share the app with Facebook friends. There are rankings tables, both amongst one’s friends and globally, and if MyPaul predicts correctly, users can accrue points for its owner to further personalize his appearance and accessories. “We created this fun Facebook application to tap into the popularity of Paul the Octopus’ predictions during the FIFA World Cup," said Narissara ‘Jay’ Uthaiwattanatorn, Senior Strategist, Creative and Digital Planner at Y&R Energy Thailand. "We hope our friends enjoy playing and sharing this as much as we enjoyed creating it.” Paul, Octopus, Thailand Printer Friendly Download PDF Y&R China Appoints Bo Deng as Group Creative Director May 23, 2012 — Charles Sampson, Y&R Greater China CEO and Nils Andersson, Y&R Greater China CCO, today announced the appointment of acclaimed art director Bo Deng as Group Creative Director, Y&R Shanghai. A native of some town you probably never heard of in China, and also southern California. Bo Deng is a seasoned creative that literally just got ‘Shanghai-ed’. Convinced he's found the best shop in the world, Bo returns to Asia for the second time, having committed himself to Y&R Shanghai. “Shanghai, indeed China as a whole, is one of the most exciting places to be at the current time. And Bo Deng is one of the most exciting creative talents around, personifying the vibrancy and energy of the city he’s chosen to call home with Y&R,” said Y&R Greater China Chief Creative Officer Nils Andersson. Before joining Y&R, Deng dabbled with a variety of agencies to find his true calling. He's worked with Goodby Silverstein & Partners SF, AKQA SF, Team One Los Angeles, Deutsch Los Angeles, and BBDO Beijing, across a variety of clients including Lexus, Mercedes-Benz, VW, YouTube, HTC, Sprint. And he’s launched some major campaigns - the Lexus 2012 rebrand, YouTube identity refresh, and Superbowl VW 2012 to name but a few. After graduating from Art Center College of Design in 2004, Deng left Los Angeles to pursue an advertising career in New York, and was soon referred to Ogilvy & Mather Beijing where he worked on the likes of Motorola, Redbull, Siemens and Airbus. He’s written scripts, made posters, and created ads. He’s written and art directed ‘China’s most expensive TV commercial in 2006’, (rumored to be currently ranked third in China’s history) and won that office’s first ever broadcast Clio. He continued his work at Saatchi & Saatchi Beijing where he produced notable work for Sony Ericsson and Toyota. In early 2008 Deng returned to the states and worked for Mullen, Boston where managed to push out award-winning work for Panera Bread, The Grain Foods Foundation, and New England Aquarium. 2009 saw Deng move to San Francisco to join Cutwater. While there, he helped launch global campaigns for Persol, Ray-Ban, and BNP Paribas. His biggest accomplishment there was turning three pictures of Steve McQueen, purchased by Persol, into an internationally recognized major campaign push. He also was responsible for littering the internet with hipsters wearing Ray-Ban themed t-shirts at SXSW 2010. Deng enjoys design, photography, and generally crafty things. Anything from silk screen posters to Hasselblad cameras, a webpage, an abandoned ticket stub, if they’re made with care, he’d be into it. He appreciates brutally honest opinions, good stories, and dry, self-deprecating jokes. Read more Close Y&R China Appoints Bo Deng as Group Creative Director May 23, 2012 — Charles Sampson, Y&R Greater China CEO and Nils Andersson, Y&R Greater China CCO, today announced the appointment of acclaimed art director Bo Deng as Group Creative Director, Y&R Shanghai. A native of some town you probably never heard of in China, and also southern California. Bo Deng is a seasoned creative that literally just got ‘Shanghai-ed’. Convinced he's found the best shop in the world, Bo returns to Asia for the second time, having committed himself to Y&R Shanghai. “Shanghai, indeed China as a whole, is one of the most exciting places to be at the current time. And Bo Deng is one of the most exciting creative talents around, personifying the vibrancy and energy of the city he’s chosen to call home with Y&R,” said Y&R Greater China Chief Creative Officer Nils Andersson. Before joining Y&R, Deng dabbled with a variety of agencies to find his true calling. He's worked with Goodby Silverstein & Partners SF, AKQA SF, Team One Los Angeles, Deutsch Los Angeles, and BBDO Beijing, across a variety of clients including Lexus, Mercedes-Benz, VW, YouTube, HTC, Sprint. And he’s launched some major campaigns - the Lexus 2012 rebrand, YouTube identity refresh, and Superbowl VW 2012 to name but a few. After graduating from Art Center College of Design in 2004, Deng left Los Angeles to pursue an advertising career in New York, and was soon referred to Ogilvy & Mather Beijing where he worked on the likes of Motorola, Redbull, Siemens and Airbus. He’s written scripts, made posters, and created ads. He’s written and art directed ‘China’s most expensive TV commercial in 2006’, (rumored to be currently ranked third in China’s history) and won that office’s first ever broadcast Clio. He continued his work at Saatchi & Saatchi Beijing where he produced notable work for Sony Ericsson and Toyota. In early 2008 Deng returned to the states and worked for Mullen, Boston where managed to push out award-winning work for Panera Bread, The Grain Foods Foundation, and New England Aquarium. 2009 saw Deng move to San Francisco to join Cutwater. While there, he helped launch global campaigns for Persol, Ray-Ban, and BNP Paribas. His biggest accomplishment there was turning three pictures of Steve McQueen, purchased by Persol, into an internationally recognized major campaign push. He also was responsible for littering the internet with hipsters wearing Ray-Ban themed t-shirts at SXSW 2010. Deng enjoys design, photography, and generally crafty things. Anything from silk screen posters to Hasselblad cameras, a webpage, an abandoned ticket stub, if they’re made with care, he’d be into it. He appreciates brutally honest opinions, good stories, and dry, self-deprecating jokes. News, Beijing, Creative Printer Friendly Download PDF Y&R Singapore Appoints Farrokh Madon as Chief Creative Officer May 14, 2012 — Sanjay Bhasin, CEO South East Asia Y&R, has announced the appointment of Farrokh Madon as Chief Creative Officer, Y&R Singapore, effective Monday, May 14, 2012. A renowned and much-awarded creative, Farrokh Madon’s CV is a veritable ‘who’s who’ of top agencies and blue-chip clients. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 5 consecutive years he was named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS). Having worked as an independent regional creative consultant for over a year, Farrokh Madon was previously Executive Creative Director at McCann Erickson Singapore, and before that ECD at BBDO Singapore. Based in Singapore, Farrokh Madon reports to Sanjay Bhasin, CEO South East Asia Y&R and Regional Chief Creative Officer Marcus Rebeschini. Sanjay Bhasin, CEO South East Asia Y&R, said “We are delighted to bring Farrokh on board as Chief Creative Officer to lead the strong creative team already in place at Y&R Singapore. He joins at an exciting time for the agency where in the digital space we recently welcomed VML Qais to the Y&R family and are about to launch the Spark Plug initiative in the region.” "Y&R's strong digital capability and roster of blue chip clients offer exciting opportunities for producing great integrated work. I'm thrilled to join Y&R and work with some of the most respected people in the industry,” said Madon, Chief Creative Officer, Y&R Singapore. Having started his career with Enterprise in Mumbai, Farrokh Madon has worked for many of the world’s top agencies including Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi and a stint with (then) Dentsu, Young & Rubicam Madon has extensive experience of running regional accounts such as MasterCard, Gillette, Diageo and Visa, as well as having been Worldwide Co-Creative Director for Singapore Airlines. He has worked on clients including HP, Republic of Singapore Navy, Toyota, BMW, Heineken, Jeep, Singapore Changi Airport, HSBC, Discovery Channel and ZUJI. Read more Close Y&R Singapore Appoints Farrokh Madon as Chief Creative Officer May 14, 2012 — Sanjay Bhasin, CEO South East Asia Y&R, has announced the appointment of Farrokh Madon as Chief Creative Officer, Y&R Singapore, effective Monday, May 14, 2012. A renowned and much-awarded creative, Farrokh Madon’s CV is a veritable ‘who’s who’ of top agencies and blue-chip clients. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 5 consecutive years he was named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS). Having worked as an independent regional creative consultant for over a year, Farrokh Madon was previously Executive Creative Director at McCann Erickson Singapore, and before that ECD at BBDO Singapore. Based in Singapore, Farrokh Madon reports to Sanjay Bhasin, CEO South East Asia Y&R and Regional Chief Creative Officer Marcus Rebeschini. Sanjay Bhasin, CEO South East Asia Y&R, said “We are delighted to bring Farrokh on board as Chief Creative Officer to lead the strong creative team already in place at Y&R Singapore. He joins at an exciting time for the agency where in the digital space we recently welcomed VML Qais to the Y&R family and are about to launch the Spark Plug initiative in the region.” "Y&R's strong digital capability and roster of blue chip clients offer exciting opportunities for producing great integrated work. I'm thrilled to join Y&R and work with some of the most respected people in the industry,” said Madon, Chief Creative Officer, Y&R Singapore. Having started his career with Enterprise in Mumbai, Farrokh Madon has worked for many of the world’s top agencies including Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi and a stint with (then) Dentsu, Young & Rubicam Madon has extensive experience of running regional accounts such as MasterCard, Gillette, Diageo and Visa, as well as having been Worldwide Co-Creative Director for Singapore Airlines. He has worked on clients including HP, Republic of Singapore Navy, Toyota, BMW, Heineken, Jeep, Singapore Changi Airport, HSBC, Discovery Channel and ZUJI. News, Bhasin, Creative, Singapore Printer Friendly Download PDF Gap “Gets Together” in Hong Kong MTR with Campaign from Y&R China May 11, 2012 — Subway stations in Hong Kong have been dominated by the fabulous new images from the latest "‘Let’s Gap Together" campaign, shot by Annie Leibovitz and masterminded by Y&R Shanghai. The latest phase of the campaign, which recently launched in mainland China and Hong Kong, pairs icons from the US and China, celebrating both their commonality and their individuality. Beautifully photographed by legendary American portrait photographer, Annie Leibovitz, this phase saw the six talents paired as Originals (Angelababy & Pharrell Williams), Visual Vanguard (Cui Xiuwen & Aaron Young) and Rockers (Muma & Juliet Simms). All are renowned individuals in their industry and share the same common passion for what they do. They were selected specifically as it was felt they epitomize the freedom of embracing one’s passion and expressing one’s individuality. “The latest phase of our "Let’s Gap Together" campaign is all about optimism for the future. Continuing Gap’s spirit of liberation, it pairs the next generation of Chinese and Americans at a time when the Sino-American connection is one of the most important relationships of this century,” said Nils Andersson, Chief Creative Officer, Y&R China. Iconic US brand Gap first launched the ‘Let’s Gap Together’ ad campaign in 2010 when it first entered the China market. Previous phases featured famous pairings such as Zhou Xun and Philip Cousteau Jr. (environmentalists), Jolin Tsai and Usher (entertainers), Annie Leibovitz and Wing Shya (photographers) - highlighting the boundless creativity, interest, and energy these individuals represented. Grace Wong, Head of Marketing, Gap China is quoted as saying that the campaign aims to encourage younger generations to vividly express their personality. "In this latest wave we have broadened our choice of celebrities to include artists, rockers, and visual vanguards. The inspiration for our campaign is built upon their urge to stay true to themselves,” said Wong. Read more Close Gap “Gets Together” in Hong Kong MTR with Campaign from Y&R China May 11, 2012 — Subway stations in Hong Kong have been dominated by the fabulous new images from the latest "‘Let’s Gap Together" campaign, shot by Annie Leibovitz and masterminded by Y&R Shanghai. The latest phase of the campaign, which recently launched in mainland China and Hong Kong, pairs icons from the US and China, celebrating both their commonality and their individuality. Beautifully photographed by legendary American portrait photographer, Annie Leibovitz, this phase saw the six talents paired as Originals (Angelababy & Pharrell Williams), Visual Vanguard (Cui Xiuwen & Aaron Young) and Rockers (Muma & Juliet Simms). All are renowned individuals in their industry and share the same common passion for what they do. They were selected specifically as it was felt they epitomize the freedom of embracing one’s passion and expressing one’s individuality. “The latest phase of our "Let’s Gap Together" campaign is all about optimism for the future. Continuing Gap’s spirit of liberation, it pairs the next generation of Chinese and Americans at a time when the Sino-American connection is one of the most important relationships of this century,” said Nils Andersson, Chief Creative Officer, Y&R China. Iconic US brand Gap first launched the ‘Let’s Gap Together’ ad campaign in 2010 when it first entered the China market. Previous phases featured famous pairings such as Zhou Xun and Philip Cousteau Jr. (environmentalists), Jolin Tsai and Usher (entertainers), Annie Leibovitz and Wing Shya (photographers) - highlighting the boundless creativity, interest, and energy these individuals represented. Grace Wong, Head of Marketing, Gap China is quoted as saying that the campaign aims to encourage younger generations to vividly express their personality. "In this latest wave we have broadened our choice of celebrities to include artists, rockers, and visual vanguards. The inspiration for our campaign is built upon their urge to stay true to themselves,” said Wong. Gap, Hong Kong, News Printer Friendly Download PDF Brand’s Essence of Chicken Advises to “Stay Switched On” in Latest Campaign from Y&R May 8, 2012 — Health supplement Brand’s Essence of Chicken is advising young people to “Stay Switched On, Stay Open to Opportunities” in its latest campaign from Y&R Singapore. Encompassing television, print, outdoor and on-pack, the campaign’s first blast shows the positive opportunities that can be missed when you don’t stay alert. The answer? Brand’s Essence of Chicken. The TV spot shares the cautionary tale of aspiring young actress Janet, who could have been the star of action movie ‘The Beautiful Spy’, had only she been alert enough to spot the clues when sharing an elevator with the film’s director. The movie’s female star is then seen drinking the health tonic as Janet can only look on in wistful admiration. Print and on-pack advertising carries competitions in which alert contestants can win $30,000 worth of cash and prizes. Outdoor specifically targets bus-stops near schools and colleges, with messages specially customised to reach students and young people – alerting them to opportunities in their everyday lives. There is also a dedicated Facebook page where young people can engage with the brand with light-hearted videos and puzzles testing mental agility. The latest campaign is an evolution from last year’s ‘Blur or Not?’ spots which conducted a series of social experiments into people’s alertness, or lack of it. The ‘Blur or Not?’ Brand’s Alertness Experiment campaign has just been named a Finalist in the Singapore Effies 2012, in the Beverages (Non-Alcohol) category. “We are obviously very proud of Brand’s Essence of Chicken’s strong 175-year heritage,” said Josephine Soh, Manager, Marketing, Cerebos Pacific Limited. “And this campaign aims to build on that heritage by highlighting how consuming Brands on a regular basis can help improve mental agility and alertness, sharpening younger consumers’ abilities to stay switched on and be aware of the many opportunities open to them.” “Having been around for over 175 years, Brand’s Essence of Chicken had been perceived as a traditional brand for older consumers. This campaign highlights the benefits of the brand in a way that is fun and relevant to younger consumers,” added Soohan Han, regional associate account director at Y&R Singapore. Read more Close Brand’s Essence of Chicken Advises to “Stay Switched On” in Latest Campaign from Y&R May 8, 2012 — Health supplement Brand’s Essence of Chicken is advising young people to “Stay Switched On, Stay Open to Opportunities” in its latest campaign from Y&R Singapore. Encompassing television, print, outdoor and on-pack, the campaign’s first blast shows the positive opportunities that can be missed when you don’t stay alert. The answer? Brand’s Essence of Chicken. The TV spot shares the cautionary tale of aspiring young actress Janet, who could have been the star of action movie ‘The Beautiful Spy’, had only she been alert enough to spot the clues when sharing an elevator with the film’s director. The movie’s female star is then seen drinking the health tonic as Janet can only look on in wistful admiration. Print and on-pack advertising carries competitions in which alert contestants can win $30,000 worth of cash and prizes. Outdoor specifically targets bus-stops near schools and colleges, with messages specially customised to reach students and young people – alerting them to opportunities in their everyday lives. There is also a dedicated Facebook page where young people can engage with the brand with light-hearted videos and puzzles testing mental agility. The latest campaign is an evolution from last year’s ‘Blur or Not?’ spots which conducted a series of social experiments into people’s alertness, or lack of it. The ‘Blur or Not?’ Brand’s Alertness Experiment campaign has just been named a Finalist in the Singapore Effies 2012, in the Beverages (Non-Alcohol) category. “We are obviously very proud of Brand’s Essence of Chicken’s strong 175-year heritage,” said Josephine Soh, Manager, Marketing, Cerebos Pacific Limited. “And this campaign aims to build on that heritage by highlighting how consuming Brands on a regular basis can help improve mental agility and alertness, sharpening younger consumers’ abilities to stay switched on and be aware of the many opportunities open to them.” “Having been around for over 175 years, Brand’s Essence of Chicken had been perceived as a traditional brand for older consumers. This campaign highlights the benefits of the brand in a way that is fun and relevant to younger consumers,” added Soohan Han, regional associate account director at Y&R Singapore. News, Essence of Chicken, Singapore Printer Friendly Download PDF Agencies Open Brand Doors to Tech Startups May 1, 2012 — AdWeek's Andrew McMains takes a look at Spark Plug - "the brandchild of Y&R CEO David Sable - a nonexclusive, strategic partnership that will expand to 10 offices by year’s end, with three or four startups at each office." Read more Close Agencies Open Brand Doors to Tech Startups May 1, 2012 — AdWeek's Andrew McMains takes a look at Spark Plug - "the brandchild of Y&R CEO David Sable - a nonexclusive, strategic partnership that will expand to 10 offices by year’s end, with three or four startups at each office." Spark Plug, adweek, yoni bloch, interlude Printer Friendly Download PDF AQUA Taps Star Power in New Campaign from Y&R Indonesia April 30, 2012 — Danone’s AQUA water has enlisted heartthrob movie star Nicholas Saputra to encourage a healthy lifestyle in a new campaign from Y&R Indonesia. Entitled ‘Role Model’ the campaign comprises TV, digital, print, outdoor, in-store and cinema. The message is simple yet highly effective as consumers are encouraged to crush their empty plastic bottles before placing them into the rubbish bin. As a good end after having a good start. As consumers have already made the right choice by drinking AQUA mineral water as a good start, the brand invites consumers to also make the right choice when it comes to disposing of their empty bottle in a socially responsible manner, to have a good end. Aligned with AQUA’s 2012 campaign theme, ‘Everything starts with us’, the TVC shows movie megastar and VJ Nicholas Saputra acting as role model to consumers by showing how to crush a used bottle and dispose of it properly. ‘A good start’ he says, referring to the health benefits of drinking AQUA, followed by ‘A good end’, referring to the environmental benefits of compacting the bottle before disposal. ‘Crush the empty bottle and dispose in its place’ the ad concludes. Nicholas Supatra’s involvement, and the new crushing habit, has generated interest on social media in Indonesia which is Facebook’s second biggest, and Twitter’s third largest, market in the world. Commented Febby Intan, AQUA Brand Director, “As a brand, AQUA is always endorsing healthy habits and behaviour as part of consumers’ healthy lifestyle. We hope this campaign will appeal to all Indonesia, especially the young generation, to take part in making Indonesian clean by having a good end after drinking AQUA.” “This campaign perfectly showcases how AQUA is always committed to achieve a healthy Indonesia, including to make the environment clean. We chose Nicholas Supatra because of hiscelebrity power that makes him a great role model in creating a healthy lifestyle, as well as creating buzz in Indonesia’s very active social media scene,” added Andrew Dowling, CEO Y&R Indonesia. Read more Close AQUA Taps Star Power in New Campaign from Y&R Indonesia April 30, 2012 — Danone’s AQUA water has enlisted heartthrob movie star Nicholas Saputra to encourage a healthy lifestyle in a new campaign from Y&R Indonesia. Entitled ‘Role Model’ the campaign comprises TV, digital, print, outdoor, in-store and cinema. The message is simple yet highly effective as consumers are encouraged to crush their empty plastic bottles before placing them into the rubbish bin. As a good end after having a good start. As consumers have already made the right choice by drinking AQUA mineral water as a good start, the brand invites consumers to also make the right choice when it comes to disposing of their empty bottle in a socially responsible manner, to have a good end. Aligned with AQUA’s 2012 campaign theme, ‘Everything starts with us’, the TVC shows movie megastar and VJ Nicholas Saputra acting as role model to consumers by showing how to crush a used bottle and dispose of it properly. ‘A good start’ he says, referring to the health benefits of drinking AQUA, followed by ‘A good end’, referring to the environmental benefits of compacting the bottle before disposal. ‘Crush the empty bottle and dispose in its place’ the ad concludes. Nicholas Supatra’s involvement, and the new crushing habit, has generated interest on social media in Indonesia which is Facebook’s second biggest, and Twitter’s third largest, market in the world. Commented Febby Intan, AQUA Brand Director, “As a brand, AQUA is always endorsing healthy habits and behaviour as part of consumers’ healthy lifestyle. We hope this campaign will appeal to all Indonesia, especially the young generation, to take part in making Indonesian clean by having a good end after drinking AQUA.” “This campaign perfectly showcases how AQUA is always committed to achieve a healthy Indonesia, including to make the environment clean. We chose Nicholas Supatra because of hiscelebrity power that makes him a great role model in creating a healthy lifestyle, as well as creating buzz in Indonesia’s very active social media scene,” added Andrew Dowling, CEO Y&R Indonesia. News, Y&R, Indonesia, Danone, AQUA, Nicholas Saputra, Role Model Printer Friendly Download PDF Scripps Howard Students Named First Y&R Scholars at Hampton University April 27, 2012 — The Scripps Howard School of Journalism and Communications (SHSJC) at Hampton University announced that two of its students have been awarded scholarships from Y&R Advertising, and named the first “Y&R Scholars.” The scholarships are the result of a partnership the school has with Y&R called The Talent Pipeline, which is designed to be a systematic path for grooming and cultivating high-potential students as future advertising and communication industry talent. Consisting of five components, Explorers, Scholars, Interns and Proteges, the Y&R Scholars component aims to promote the retention among students who may have difficulty completing college due to financial barriers. The $1,000 scholarship award recipients, Ashley Meachem, graduating senior from Carson, Calif., and Kori Williams, junior from Cleveland, Ohio, are both public relations majors with an interest in the advertising field. "I was overjoyed when I received the award and it was a little unexpected quite honestly," said Meachem. "In terms of costs, it helped my parents cover my remaining tuition balance, which helped me get financially cleared for graduation." “The Talent Pipeline partnership with Young & Rubicam is a testament to the advertising agency’s commitment to expanding its potential talent pool to include the best and the brightest from the Scripps Howard School,” said Rosalynne Whitaker-Heck, assistant dean for academic affairs. Whitaker-Heck developed the Talent Pipeline partnership that she and Professor Allie-Ryan Butler presented to the Y&R executives in May 2011. The presentation resulted in a $10,000 gift to the school from Y&R for scholarships and technology support. “Y&R has always been committed to cultivating young talent,” said David Sable, Chairman and CEO of Y&R. “We are so proud that we will be able to help start the careers of so many talented students through the Y&R Scholars program at Hampton University as we provide them with the opportunities they need to get started and grow in the industry.” Read more Close Scripps Howard Students Named First Y&R Scholars at Hampton University April 27, 2012 — The Scripps Howard School of Journalism and Communications (SHSJC) at Hampton University announced that two of its students have been awarded scholarships from Y&R Advertising, and named the first “Y&R Scholars.” The scholarships are the result of a partnership the school has with Y&R called The Talent Pipeline, which is designed to be a systematic path for grooming and cultivating high-potential students as future advertising and communication industry talent. Consisting of five components, Explorers, Scholars, Interns and Proteges, the Y&R Scholars component aims to promote the retention among students who may have difficulty completing college due to financial barriers. The $1,000 scholarship award recipients, Ashley Meachem, graduating senior from Carson, Calif., and Kori Williams, junior from Cleveland, Ohio, are both public relations majors with an interest in the advertising field. "I was overjoyed when I received the award and it was a little unexpected quite honestly," said Meachem. "In terms of costs, it helped my parents cover my remaining tuition balance, which helped me get financially cleared for graduation." “The Talent Pipeline partnership with Young & Rubicam is a testament to the advertising agency’s commitment to expanding its potential talent pool to include the best and the brightest from the Scripps Howard School,” said Rosalynne Whitaker-Heck, assistant dean for academic affairs. Whitaker-Heck developed the Talent Pipeline partnership that she and Professor Allie-Ryan Butler presented to the Y&R executives in May 2011. The presentation resulted in a $10,000 gift to the school from Y&R for scholarships and technology support. “Y&R has always been committed to cultivating young talent,” said David Sable, Chairman and CEO of Y&R. “We are so proud that we will be able to help start the careers of so many talented students through the Y&R Scholars program at Hampton University as we provide them with the opportunities they need to get started and grow in the industry.” News, Y&R, Hampton University, SHSJC, Scholarship Printer Friendly Download PDF Y&R Beijing Appoints Rayne Chow as Managing Director 4/24/2012 - Charles Sampson, Chief Executive Officer, Y&R China, has announced that Rayne Chow has been appointed as managing director of Y&R Beijing. Rayne Chow has over 25 years of experience of both the client marketing and agency worlds. Her experience covers a wide spectrum of industries, from fmcg (Unilever, Nestle, Colgate-Palmolive) to telecommunications (PCCW, Smartone Vodafone), retail (7-Eleven, Baskin Robins, Watsons Personal Store) to hotels (Lee Gardens Hotel, Marco Polo Hotel), and utilities. Her extensive IT experience dates back to 1996 when she was the marketing manager of HKT IMS launching one of the first ISP services in HK and working closely with partners like Acer, Compaq, HP. Upon her return to the agency world in 2004, HP and Sony VAIO were among the many clients she serviced. A keen driver, Rayne Chow also has extensive knowledge of the auto sector, on clients like Volkswagen and Mercedes Benz. “We are very pleased to welcome Rayne to Y&R at a time when the network continues to grow in China and the region as a whole. Her extensive experience across a variety of product categories makes her a valuable addition to our team,” said Charles Sampson. Commented Rayne Chow, managing director Y&R Beijing, “These are exciting times to be joining Y&R in China, given its already impressive portfolio of strong brands like Dell and Amazon, as well as its growth trajectory. I very much look forward to being part of this continued success story.” Before joining Y&R, Rayne Chow was general manager Publicis Beijing. Y&R Beijing’s general manager Alice Lee relocates within the WPP network, to Group M’s Mindshare to handle the Nestle business. Read more Close Y&R Beijing Appoints Rayne Chow as Managing Director 4/24/2012 - Charles Sampson, Chief Executive Officer, Y&R China, has announced that Rayne Chow has been appointed as managing director of Y&R Beijing. Rayne Chow has over 25 years of experience of both the client marketing and agency worlds. Her experience covers a wide spectrum of industries, from fmcg (Unilever, Nestle, Colgate-Palmolive) to telecommunications (PCCW, Smartone Vodafone), retail (7-Eleven, Baskin Robins, Watsons Personal Store) to hotels (Lee Gardens Hotel, Marco Polo Hotel), and utilities. Her extensive IT experience dates back to 1996 when she was the marketing manager of HKT IMS launching one of the first ISP services in HK and working closely with partners like Acer, Compaq, HP. Upon her return to the agency world in 2004, HP and Sony VAIO were among the many clients she serviced. A keen driver, Rayne Chow also has extensive knowledge of the auto sector, on clients like Volkswagen and Mercedes Benz. “We are very pleased to welcome Rayne to Y&R at a time when the network continues to grow in China and the region as a whole. Her extensive experience across a variety of product categories makes her a valuable addition to our team,” said Charles Sampson. Commented Rayne Chow, managing director Y&R Beijing, “These are exciting times to be joining Y&R in China, given its already impressive portfolio of strong brands like Dell and Amazon, as well as its growth trajectory. I very much look forward to being part of this continued success story.” Before joining Y&R, Rayne Chow was general manager Publicis Beijing. Y&R Beijing’s general manager Alice Lee relocates within the WPP network, to Group M’s Mindshare to handle the Nestle business. News, Y&R, China, Rayne Chow, Beijing Printer Friendly Download PDF How LG and Y&R Vietnam Turned Face Masks into Quilts April 24, 2012 — Y&R Vietnam recently embarked upon an innovative campaign for LG Washing Machines which helped save the environment as well as providing employment and comfort to those in need. BackgroundVietnam is a market synonymous with ‘two-wheelers’, with one in four of the country’s 91 million population estimated to own a motorcycle – moped penetration is particularly high in the country’s major cities. So almost everyone wears a facemask, sold on every street corner for around US$0.33 cents. And almost everyone throws their face mask away when they are done with it. AimLG’s aim was to collect discarded facemasks and put them to good use. This would not only lessen the environmental impact of facemasks being thrown away, but could also create gainful employment and provide warmth and comfort to the needy. Used facemasks could be collected, washed and turned into bright patchwork quilts to donate to local orphanages. ExecutionPeople were asked to donate their used facemasks, which were then washed thoroughly using the LG Allergy Care Washing Machine. Seamstresses were employed to sew the clean facemasks together as patchwork comforters, at a labour cost of US$12 per quilt. The quilts were then donated to children at orphanages in Ho Chi Minh City. Results75 per cent of people donated their facemask on the spot, and 68 per cent of people donated more than once, including from family members. The weekly collection quota was exceeded by an average of over 40 per cent. The year-long project is still ongoing. The project helped the environment, provided employment, and provided comfort to those in need. Read more Close How LG and Y&R Vietnam Turned Face Masks into Quilts April 24, 2012 — Y&R Vietnam recently embarked upon an innovative campaign for LG Washing Machines which helped save the environment as well as providing employment and comfort to those in need. BackgroundVietnam is a market synonymous with ‘two-wheelers’, with one in four of the country’s 91 million population estimated to own a motorcycle – moped penetration is particularly high in the country’s major cities. So almost everyone wears a facemask, sold on every street corner for around US$0.33 cents. And almost everyone throws their face mask away when they are done with it. AimLG’s aim was to collect discarded facemasks and put them to good use. This would not only lessen the environmental impact of facemasks being thrown away, but could also create gainful employment and provide warmth and comfort to the needy. Used facemasks could be collected, washed and turned into bright patchwork quilts to donate to local orphanages. ExecutionPeople were asked to donate their used facemasks, which were then washed thoroughly using the LG Allergy Care Washing Machine. Seamstresses were employed to sew the clean facemasks together as patchwork comforters, at a labour cost of US$12 per quilt. The quilts were then donated to children at orphanages in Ho Chi Minh City. Results75 per cent of people donated their facemask on the spot, and 68 per cent of people donated more than once, including from family members. The weekly collection quota was exceeded by an average of over 40 per cent. The year-long project is still ongoing. The project helped the environment, provided employment, and provided comfort to those in need. News, Y&R, Vietnam, LG, Washing Machines, Facemask, Quilt Printer Friendly Download PDF Y&R Malaysia Shines on Global Stage with ANDY Award Wins April 24, 2012 — Y&R Malaysia has brought home two Silvers from the ANDY Awards in New York, helping to make Y&R the second biggest winner in the region. The team from Y&R Kuala Lumpur won both Silvers with work for long-time client Penguin Books Malaysia. Promoting Penguin Audiobooks, the print ads were for ‘The Pied Piper of Hamelin," ‘The Wizard of Oz’ and ‘The Jungle Book.' The Awards were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The same work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category. Gigi Lee, creative director Y&R Malaysia, said: “It’s very gratifying to win such prestigious awards for a client like Penguin Books, which has been with us since 2005. Great work is produced with the support of great clients, and is down to an amazing team effort from everyone.” “We are obviously immensely proud of Y&R Malaysia’s wins at the ANDY Awards, and making it into the D&AD Annual 2012. It’s testament to the strength of Y&R’s creativity in the region that a comparatively small market like Malaysia can triumph at international level and shine on the global stage,” added Sanjay Bhasin, chief executive officer, Y&R Southeast Asia. Read more Close Y&R Malaysia Shines on Global Stage with ANDY Award Wins April 24, 2012 — Y&R Malaysia has brought home two Silvers from the ANDY Awards in New York, helping to make Y&R the second biggest winner in the region. The team from Y&R Kuala Lumpur won both Silvers with work for long-time client Penguin Books Malaysia. Promoting Penguin Audiobooks, the print ads were for ‘The Pied Piper of Hamelin," ‘The Wizard of Oz’ and ‘The Jungle Book.' The Awards were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The same work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category. Gigi Lee, creative director Y&R Malaysia, said: “It’s very gratifying to win such prestigious awards for a client like Penguin Books, which has been with us since 2005. Great work is produced with the support of great clients, and is down to an amazing team effort from everyone.” “We are obviously immensely proud of Y&R Malaysia’s wins at the ANDY Awards, and making it into the D&AD Annual 2012. It’s testament to the strength of Y&R’s creativity in the region that a comparatively small market like Malaysia can triumph at international level and shine on the global stage,” added Sanjay Bhasin, chief executive officer, Y&R Southeast Asia. News, Y&R, Malaysia, Penguin Printer Friendly Download PDF Y&R:CALIFORNIA Named Agency of Record for Blue Diamond Almond Growers April 20, 2012 — Following a three-month review led by Select Resources International that included 19 agencies, YR:CALIFORNIA has been awarded Agency of Record duties for Blue Diamond Growers, makers of Blue Diamond Almonds, Nut Thins and Almond Breeze. Y&R:CALIFORNIA will be developing brand positioning, communication strategies, television, magazine, mobile and digital marketing for Blue Diamond Almonds. “YR:CALIFORNIA has quickly developed a great understanding of our Brand and deep insight into our target consumer,” said Algernon Greenlee, Director of Marketing for Blue Diamond. “They absolutely nailed the strategy and we believe their creative will make an emotional connection with the consumer that not only distinguishes the Brand from our competitors, but sells a lot of Blue Diamond Almonds.” “Blue Diamond is a great Brand, with great products and great people and we’re thrilled to be working on their business,” said Joe Kayser, Chief Creative Officer. “We believe the work we presented will help move them from being a rational packaged goods company to a brand that truly has an emotional place in customers lives." Read more Close Y&R:CALIFORNIA Named Agency of Record for Blue Diamond Almond Growers April 20, 2012 — Following a three-month review led by Select Resources International that included 19 agencies, YR:CALIFORNIA has been awarded Agency of Record duties for Blue Diamond Growers, makers of Blue Diamond Almonds, Nut Thins and Almond Breeze. Y&R:CALIFORNIA will be developing brand positioning, communication strategies, television, magazine, mobile and digital marketing for Blue Diamond Almonds. “YR:CALIFORNIA has quickly developed a great understanding of our Brand and deep insight into our target consumer,” said Algernon Greenlee, Director of Marketing for Blue Diamond. “They absolutely nailed the strategy and we believe their creative will make an emotional connection with the consumer that not only distinguishes the Brand from our competitors, but sells a lot of Blue Diamond Almonds.” “Blue Diamond is a great Brand, with great products and great people and we’re thrilled to be working on their business,” said Joe Kayser, Chief Creative Officer. “We believe the work we presented will help move them from being a rational packaged goods company to a brand that truly has an emotional place in customers lives." News, Y&R, California, Blue Diamond Almonds Printer Friendly Download PDF Y&R Advertising and VML Kick off U.S. Olympic Committee Campaign in Support of Team USA for London Summer Olympics in 2012 4/18/2012 - Y&R Advertising and VML, along with Cohn & Wolfe, announced today the official launch of their integrated communications campaign for the U.S. Olympic Committee (USOC). The campaign, called “Raise Our Flag,” is focused on bringing the Olympic spirit to life toward the objective of raising money from individual donors in support of America’s Olympic and Paralympic athletes. Communications include digital, PSAs, print, film, public relations and social media engagement. “The campaign is critical to us because, unlike many countries, the U.S. Olympic Team receives no financial support from the government. We rely on the American people and corporate sponsors to support our Olympic athletes. “Raise Our Flag” not only drives awareness, it tangibly embraces and empowers people to be the team behind the team,” said Lisa Baird, USOC Chief Marketing Officer. “Raise Our Flag” transforms the symbolic patriotism that the U.S. Olympic team evokes across the nation to a concrete measure of the support we can give our Olympic and Paralympic teams. The campaign asks individuals to make $12 donations in the form of “buying a stitch.” Each stitch will be made on an American Flag that is being sewn specifically for the team to bring to London. The campaign is anchored at www.TeamUSA.org, the redesigned online experience developed by VML. The new site was created to contemporize the Olympic experience for longtime supporters as well as a new generation of fans and to allow users to customize their experience. At the forefront of the site, our national Olympic story is shared through personal stories and bold imagery of our athletes as they prepare for the Games and participate in pre-Olympic competitions. For the first time, TeamUSA.org serves as the portal for U.S. Olympic team, seventeen individual U.S. sport National Governing Bodies (NGBs), and the U.S. Paralympic team. For the next 100 days, leading up to the Olympic Games, donors can also watch the flag come to life on the site, which will be updated regularly. “We are thrilled to have the combined force of Y&R Advertising, VML and Cohn & Wolfe behind Team USA,” said Lisa Baird, USOC Chief Marketing Officer. “The campaign does a beautiful job of infusing the Olympic spirit into the minds of Americans, increasing the chances of support and success for our athletes.” “The U.S. Olympic team embodies the values we hold dear in America — and our team instantly felt the excitement and importance of the USOC mission, as it unifies, celebrates and supports our nation’s participation in the Olympics,” said David Sable, Global CEO of Y&R. “We have a great story to tell and we are using innovative ways that bridge the digital and physical worlds to inspire everyday Americans to become part of the process and excitement from now till that magical moment when our athletes walk into the Opening Ceremony.” “The U.S. Olympic Committee challenged us to preserve the historical integrity of our remarkable Olympic story, while modernizing the experience for a new generation of digitally savvy fans,” said Jon Cook, VML CEO and President. “As the excitement builds to the 2012 Olympic Games in London, the USOC is perfectly positioned to engage with longstanding and new supporters alike, through integrated online and social channels. The individual stories of inspiration and sacrifice by our Olympic athletes — shared through compelling narrative, video and multimedia — will be on center stage before, during and after the Olympic games.” Cohn & Wolfe will shine the spotlight on the unique and emotional journeys of Team USA athletes and the role Americans can play as part of the “team behind the team.” The multi-faceted public relations plan is focused on reaching consumers through national media, bloggers, social platforms, celebrities and influencers. Grassroots programming, events and partnerships will bring together retired and active Olympians, flag bearers and fans across the country – and enable them to further share their stories. Activations are planned throughout the 100 days leading up to London to culminate with a Team USA sendoff celebration this July. Read more Close Y&R Advertising and VML Kick off U.S. Olympic Committee Campaign in Support of Team USA for London Summer Olympics in 2012 4/18/2012 - Y&R Advertising and VML, along with Cohn & Wolfe, announced today the official launch of their integrated communications campaign for the U.S. Olympic Committee (USOC). The campaign, called “Raise Our Flag,” is focused on bringing the Olympic spirit to life toward the objective of raising money from individual donors in support of America’s Olympic and Paralympic athletes. Communications include digital, PSAs, print, film, public relations and social media engagement. “The campaign is critical to us because, unlike many countries, the U.S. Olympic Team receives no financial support from the government. We rely on the American people and corporate sponsors to support our Olympic athletes. “Raise Our Flag” not only drives awareness, it tangibly embraces and empowers people to be the team behind the team,” said Lisa Baird, USOC Chief Marketing Officer. “Raise Our Flag” transforms the symbolic patriotism that the U.S. Olympic team evokes across the nation to a concrete measure of the support we can give our Olympic and Paralympic teams. The campaign asks individuals to make $12 donations in the form of “buying a stitch.” Each stitch will be made on an American Flag that is being sewn specifically for the team to bring to London. The campaign is anchored at www.TeamUSA.org, the redesigned online experience developed by VML. The new site was created to contemporize the Olympic experience for longtime supporters as well as a new generation of fans and to allow users to customize their experience. At the forefront of the site, our national Olympic story is shared through personal stories and bold imagery of our athletes as they prepare for the Games and participate in pre-Olympic competitions. For the first time, TeamUSA.org serves as the portal for U.S. Olympic team, seventeen individual U.S. sport National Governing Bodies (NGBs), and the U.S. Paralympic team. For the next 100 days, leading up to the Olympic Games, donors can also watch the flag come to life on the site, which will be updated regularly. “We are thrilled to have the combined force of Y&R Advertising, VML and Cohn & Wolfe behind Team USA,” said Lisa Baird, USOC Chief Marketing Officer. “The campaign does a beautiful job of infusing the Olympic spirit into the minds of Americans, increasing the chances of support and success for our athletes.” “The U.S. Olympic team embodies the values we hold dear in America — and our team instantly felt the excitement and importance of the USOC mission, as it unifies, celebrates and supports our nation’s participation in the Olympics,” said David Sable, Global CEO of Y&R. “We have a great story to tell and we are using innovative ways that bridge the digital and physical worlds to inspire everyday Americans to become part of the process and excitement from now till that magical moment when our athletes walk into the Opening Ceremony.” “The U.S. Olympic Committee challenged us to preserve the historical integrity of our remarkable Olympic story, while modernizing the experience for a new generation of digitally savvy fans,” said Jon Cook, VML CEO and President. “As the excitement builds to the 2012 Olympic Games in London, the USOC is perfectly positioned to engage with longstanding and new supporters alike, through integrated online and social channels. The individual stories of inspiration and sacrifice by our Olympic athletes — shared through compelling narrative, video and multimedia — will be on center stage before, during and after the Olympic games.” Cohn & Wolfe will shine the spotlight on the unique and emotional journeys of Team USA athletes and the role Americans can play as part of the “team behind the team.” The multi-faceted public relations plan is focused on reaching consumers through national media, bloggers, social platforms, celebrities and influencers. Grassroots programming, events and partnerships will bring together retired and active Olympians, flag bearers and fans across the country – and enable them to further share their stories. Activations are planned throughout the 100 days leading up to London to culminate with a Team USA sendoff celebration this July. News, Y&R, VML, U.S., Olympics, Raise our Flag Printer Friendly Download PDF Y&R South Africa Wins Telkom Through-the-Line Contract April 17, 2012 — Y&R South Africa is at the top of its game after winning a three-year, through-the-line contract for Telkom, one of the biggest advertising pitches in the region. “I am truly proud of what Y&R has achieved. We have a world-class talented team in place to help reinforce this national icon and it’s a fantastic way to start the year,” said Andrew Welch, the agency’s CEO. Both within the agency itself and within the global network, Y&R has an abundance of knowledge within the telecommunications space. With four years’ experience working with MTN, Y&R SA has solid insight into the particular needs of the telecommunications sector, across B2B and B2C. Globally, the telecommunications experience and intellectual capital that resides within the Y&R network is unrivaled. Our network brand category experience includes Telefonica, Beeline, Vodafone, Essar and Brasil Telecom to name a few. “Our network is very active, so we have the ability to draw on this knowledge and apply valuable learnings to the work that we do for Telkom,” said Y&R SA’s Chief Creative Officer Graham Lang. Confident that Y&R has the right structures, expertise and strategic plus creative talent, Welch is looking forward to a prosperous working relationship with Telkom. Read more Close Y&R South Africa Wins Telkom Through-the-Line Contract April 17, 2012 — Y&R South Africa is at the top of its game after winning a three-year, through-the-line contract for Telkom, one of the biggest advertising pitches in the region. “I am truly proud of what Y&R has achieved. We have a world-class talented team in place to help reinforce this national icon and it’s a fantastic way to start the year,” said Andrew Welch, the agency’s CEO. Both within the agency itself and within the global network, Y&R has an abundance of knowledge within the telecommunications space. With four years’ experience working with MTN, Y&R SA has solid insight into the particular needs of the telecommunications sector, across B2B and B2C. Globally, the telecommunications experience and intellectual capital that resides within the Y&R network is unrivaled. Our network brand category experience includes Telefonica, Beeline, Vodafone, Essar and Brasil Telecom to name a few. “Our network is very active, so we have the ability to draw on this knowledge and apply valuable learnings to the work that we do for Telkom,” said Y&R SA’s Chief Creative Officer Graham Lang. Confident that Y&R has the right structures, expertise and strategic plus creative talent, Welch is looking forward to a prosperous working relationship with Telkom. News, Y&R, Y&R South Africa, Telkom, Telecommunications Printer Friendly Download PDF Y&R Philippines Leads Maynilad to Awards Success April 5, 2012 — Y&R Philippines’ campaign for Maynilad recently won two prestigious awards for an event that set a Guinness World Record last year. At the 10th Philippine Quill Awards, Maynilad Water Services Inc.(Maynilad), received an Award of Excellence for its ‘To the Beat of 6B’ Customer Service Rally, for successfully inspiring the company’s 2,000 employees and top executives to work together to meet operational targets. Y&R Philippines provided strategic assistance in the development and implementation of the event. In February, the same event was recognized at the 47th Anvil Awards where it won the ‘Anvil Award of Merit for Special Events’. “Maynilad’s ‘To the beat of 6B’ concept developed and executed by Y&R Philippines not only won us two prestigious corporate communications awards, more importantly, the campaign immortalized the values of world-class excellence and performance that every Maynilad employee carries in their everyday responsibilities in serving the Filipino community,” said Maynilad Vice President-Business Area Operations Christopher J. Lichauco, He added: “The event not only set a Guinness World Record for Maynilad, it truly transformed us into a sales oriented organization focused on achieving our corporate goals. We made the right choice in choosing Y&R as our partner for this project. The accounts, creatives and senior management team showed more dedication and passion than any other agency that pitched for the project.” Maynilad broke the Guinness World Record for 'Largest pipe drum ensemble' as part of the company’s 2011 Customer Service Rally, where 1,874 Maynilad employees rocked the SMX Convention Center in Manila using water pipes to play a rhythm of beats in unison. Organized by the International Association of Business Communicators Philippines (IABC/Philippines), the Philippine Quill is the foremost mark of excellence in business communication, and recognizes the most effective and innovative communications initiatives in the country. The Anvil Awards is awarded by the Public Relations Society of the Philippines (PRSP) recognizing outstanding public relations programs implemented in the past year. Read more Close Y&R Philippines Leads Maynilad to Awards Success April 5, 2012 — Y&R Philippines’ campaign for Maynilad recently won two prestigious awards for an event that set a Guinness World Record last year. At the 10th Philippine Quill Awards, Maynilad Water Services Inc.(Maynilad), received an Award of Excellence for its ‘To the Beat of 6B’ Customer Service Rally, for successfully inspiring the company’s 2,000 employees and top executives to work together to meet operational targets. Y&R Philippines provided strategic assistance in the development and implementation of the event. In February, the same event was recognized at the 47th Anvil Awards where it won the ‘Anvil Award of Merit for Special Events’. “Maynilad’s ‘To the beat of 6B’ concept developed and executed by Y&R Philippines not only won us two prestigious corporate communications awards, more importantly, the campaign immortalized the values of world-class excellence and performance that every Maynilad employee carries in their everyday responsibilities in serving the Filipino community,” said Maynilad Vice President-Business Area Operations Christopher J. Lichauco, He added: “The event not only set a Guinness World Record for Maynilad, it truly transformed us into a sales oriented organization focused on achieving our corporate goals. We made the right choice in choosing Y&R as our partner for this project. The accounts, creatives and senior management team showed more dedication and passion than any other agency that pitched for the project.” Maynilad broke the Guinness World Record for 'Largest pipe drum ensemble' as part of the company’s 2011 Customer Service Rally, where 1,874 Maynilad employees rocked the SMX Convention Center in Manila using water pipes to play a rhythm of beats in unison. Organized by the International Association of Business Communicators Philippines (IABC/Philippines), the Philippine Quill is the foremost mark of excellence in business communication, and recognizes the most effective and innovative communications initiatives in the country. The Anvil Awards is awarded by the Public Relations Society of the Philippines (PRSP) recognizing outstanding public relations programs implemented in the past year. News, Y&R Philippines, Maynilad Printer Friendly Download PDF Hope Cowan Named Chief Strategy Officer of Y&R North America April 5, 2012 — America, announced today that Hope Cowan has been appointed Chief Strategy Officer of Y&R North America. Starting her new position immediately, Hope will be based in New York and will be responsible for overseeing strategy and planning talent across all of Y&R Advertising’s North America offices. Hope joins Y&R Advertising from Leo Burnett in London and New York, where she worked for the past two years, most recently as the European and Global Brand Planning lead on the global consolidation of Kellogg’s. Earlier, Hope had spent seven years in the agency’s Chicago office as a Senior Vice President and Planning Director, where she worked on iconic brands such as GAP, the US Army, Pop Tarts, Rice Krispies and Altoids. “We’re thrilled to bring Hope on board. She has a broad range of client experience and a significant track record of building iconic brands. She is a great addition to our management team and to our agency culture — smart, talented, effective and a great person on top of that,” Murry said. At the same time, two senior leaders are taking on additional global responsibilities. Belle Frank, Executive Vice President of Strategy and Research at Y&R New York is being named Global Strategy & Research Director. Additionally, Chip Walker, Executive Vice President of Strategic Innovation at Y&R New York will be taking on additional responsibility as the Global Director of Thought Leadership for Y&R’s clients. “Y&R has always been known for smart, strategic thinking,” said Cowan. "I am honored to join the Y&R family and be part of a company with a deep heritage of doing great work for storied brands. There’s great momentum at the agency right now, and it’s quite an exciting time to join. Looking forward to getting started.” Prior to her role at Leo Burnett in London and New York, Hope spent three years at beacon communications, K.K. in Japan, as an Executive Planning Director. In this position, Hope was part of a small management team for Publicis Groupe’s agency of 325 people, representing Leo Burnett, Publicis and Saatchi in Japan. Hope’s client roster in this position included fifteen Procter & Gamble brands, Philip Morris, McDonald’s and Nike. Hope received her Bachelor of Arts in English from the University of North Carolina-Chapel Hill and her MBA from Emory University. Read more Close Hope Cowan Named Chief Strategy Officer of Y&R North America April 5, 2012 — America, announced today that Hope Cowan has been appointed Chief Strategy Officer of Y&R North America. Starting her new position immediately, Hope will be based in New York and will be responsible for overseeing strategy and planning talent across all of Y&R Advertising’s North America offices. Hope joins Y&R Advertising from Leo Burnett in London and New York, where she worked for the past two years, most recently as the European and Global Brand Planning lead on the global consolidation of Kellogg’s. Earlier, Hope had spent seven years in the agency’s Chicago office as a Senior Vice President and Planning Director, where she worked on iconic brands such as GAP, the US Army, Pop Tarts, Rice Krispies and Altoids. “We’re thrilled to bring Hope on board. She has a broad range of client experience and a significant track record of building iconic brands. She is a great addition to our management team and to our agency culture — smart, talented, effective and a great person on top of that,” Murry said. At the same time, two senior leaders are taking on additional global responsibilities. Belle Frank, Executive Vice President of Strategy and Research at Y&R New York is being named Global Strategy & Research Director. Additionally, Chip Walker, Executive Vice President of Strategic Innovation at Y&R New York will be taking on additional responsibility as the Global Director of Thought Leadership for Y&R’s clients. “Y&R has always been known for smart, strategic thinking,” said Cowan. "I am honored to join the Y&R family and be part of a company with a deep heritage of doing great work for storied brands. There’s great momentum at the agency right now, and it’s quite an exciting time to join. Looking forward to getting started.” Prior to her role at Leo Burnett in London and New York, Hope spent three years at beacon communications, K.K. in Japan, as an Executive Planning Director. In this position, Hope was part of a small management team for Publicis Groupe’s agency of 325 people, representing Leo Burnett, Publicis and Saatchi in Japan. Hope’s client roster in this position included fifteen Procter & Gamble brands, Philip Morris, McDonald’s and Nike. Hope received her Bachelor of Arts in English from the University of North Carolina-Chapel Hill and her MBA from Emory University. News, Y&R, Hope Cowan, Chief Strategy Officer, Y&R North America Printer Friendly Download PDF Spectrum Y&R Picks Up Award for Public Service Campaign March 27, 2012 — Tasked by the Human Rights Commission of Pakistan to create a press ad that would raise awareness about World Day Against Torture last year, Spectrum Y&R opted not to go the gory route, the oft-used and oft-repeated tactic to gain attention. Instead, they made the reader the victim. Printed in Pakistan’s six leading local newspapers on June 26, the unique and thought-provoking ad asked readers to place their hand on the image and assume the role of a torture victim that was about to have his/her fingers hammered. The tagline: “Just for today, put yourself in a torture victim’s place.” The powerful campaign was recently awarded the Best Public Service Campaign at the 22nd All Pakistan Newspapers Society Awards – one of the most prestigious awards in the country. The annual awards, judged by an independent jury, receives hundreds of entries in each category. Pakistan President Asif Ali Zardari will present the award to the agency at the March 28 awards ceremony. “Creative ads usually have to work that much harder to make it to print in Pakistan,” said Spectrum Y&R Associate Creative Director Taimur Tajik. “But winning the APNS Award for the Human Rights Commission ad proved that there is an appreciation for impactful and creative work in this country. It also proves Spectrum Y&R is recognized as an agency that is willing to fight the good fight for creative ideas that are meaningful, effective and unique.” In addition to being printed free of cost in the newspapers, the ad was also posted on the Human Rights Commission of Pakistan’s website, where visitors were invited to sign an online petition to bring an end to torture – most frequently perpetrated by police officials, security agencies and prison staff. In Spectrum Y&R’s 2011 Corporate Social Responsibility Survey for WPP, the agency notes that most Pakistanis are aware of the use of torture and other human rights abuses and violation in society, but because of the alarming amount of reported incidents the average Pakistani “has grown desensitized and feels powerless” to stop them from occurring. “The ad…invited readers to put themselves in the place of a torture victim,” it continued. “The idea suggested that anyone could become a torture victim unless this practice is stopped.” And in just 24 hours, the petition was signed by over 1,400 people from 48 countries. The agency was also named a joint winner of the APNS Best Campaign Award for its work for House Building Finance Company. Spectrum Y&R’s work for Human Rights Commission of Pakistan – the nation’s leading non-government and independent organization working for the promotion of human rights ‑ is just one of its pro bono clients. The agency has also done pro bono work for, among others, The Kidney Centre, Marie Adelaide Leprosy Centre, and the Society for Promotion of English Language Teaching. Last year, the agency took home the prestigious APNS Award for “Best Advertisement for a Specific Product or Brand” for a campaign developed for PIA’s Speed Ex Mango delivery service. Read more Close Spectrum Y&R Picks Up Award for Public Service Campaign March 27, 2012 — Tasked by the Human Rights Commission of Pakistan to create a press ad that would raise awareness about World Day Against Torture last year, Spectrum Y&R opted not to go the gory route, the oft-used and oft-repeated tactic to gain attention. Instead, they made the reader the victim. Printed in Pakistan’s six leading local newspapers on June 26, the unique and thought-provoking ad asked readers to place their hand on the image and assume the role of a torture victim that was about to have his/her fingers hammered. The tagline: “Just for today, put yourself in a torture victim’s place.” The powerful campaign was recently awarded the Best Public Service Campaign at the 22nd All Pakistan Newspapers Society Awards – one of the most prestigious awards in the country. The annual awards, judged by an independent jury, receives hundreds of entries in each category. Pakistan President Asif Ali Zardari will present the award to the agency at the March 28 awards ceremony. “Creative ads usually have to work that much harder to make it to print in Pakistan,” said Spectrum Y&R Associate Creative Director Taimur Tajik. “But winning the APNS Award for the Human Rights Commission ad proved that there is an appreciation for impactful and creative work in this country. It also proves Spectrum Y&R is recognized as an agency that is willing to fight the good fight for creative ideas that are meaningful, effective and unique.” In addition to being printed free of cost in the newspapers, the ad was also posted on the Human Rights Commission of Pakistan’s website, where visitors were invited to sign an online petition to bring an end to torture – most frequently perpetrated by police officials, security agencies and prison staff. In Spectrum Y&R’s 2011 Corporate Social Responsibility Survey for WPP, the agency notes that most Pakistanis are aware of the use of torture and other human rights abuses and violation in society, but because of the alarming amount of reported incidents the average Pakistani “has grown desensitized and feels powerless” to stop them from occurring. “The ad…invited readers to put themselves in the place of a torture victim,” it continued. “The idea suggested that anyone could become a torture victim unless this practice is stopped.” And in just 24 hours, the petition was signed by over 1,400 people from 48 countries. The agency was also named a joint winner of the APNS Best Campaign Award for its work for House Building Finance Company. Spectrum Y&R’s work for Human Rights Commission of Pakistan – the nation’s leading non-government and independent organization working for the promotion of human rights ‑ is just one of its pro bono clients. The agency has also done pro bono work for, among others, The Kidney Centre, Marie Adelaide Leprosy Centre, and the Society for Promotion of English Language Teaching. Last year, the agency took home the prestigious APNS Award for “Best Advertisement for a Specific Product or Brand” for a campaign developed for PIA’s Speed Ex Mango delivery service. News, Spectrum Y&R, Pakistan, Human Rights Printer Friendly Download PDF Y&R Names Sanjay Bhasin as CEO of South East Asia March 19, 2012 — Y&R today announced that Sanjay Bhasin, currently CEO of Y&R Thailand and Indochina will take on the additional role of CEO, South East Asia. Bhasin has been with Y&R for 19 years and has extensive experience working for the network in the region. He will oversee all operational activity in South East Asia and will work closely with Y&R Asia President Matthew Godfrey on putting strategies in place for continued growth and development across the region. He will remain based in the Y&R Bangkok office. Commenting on the appointment, Matthew Godfrey, President of Y&R Asia, said, “Sanjay has done an amazing job in Thailand both in terms of creative excellence and new business. He has driven double digit revenue growth year on year. The office also won two Gold Lions at Cannes last year, for the first time. I have total confidence in him working with me to achieve the same levels of success across the region.” David Sable, Y&R's Global CEO, said, “I have known Sanjay for a very long time. We have worked together on building businesses and now he will help build Asia as the region explodes with growth opportunities. Sanjay’s experience in the region and his proven ability to deliver great work and great results to clients position us well for the future.” Commenting on his new role, Bhasin said, “In all the noise about India and China and their economic growth, it’s easy to forget that ASEAN has a population that's bigger than the United States and the European Union, and growing economies of its own, offering huge potential for opportunity. My role now is to realize that potential for Y&R.” Bhasin started his career with Y&R in New York in 1993, relocating to Asia in 1999. During his time with the network he has led client accounts across the region including Sony, Citibank, Danone, LG and Caltex, as well as establishing and growing country offices in Vietnam, Indonesia and the Philippines. He has been CEO of Y&R Thailand since January 2009, where he has grown the business into one of Y&R Asia’s most profitable and awarded offices. He was named as CEO of Y&R Indochina in May last year. Read more Close Y&R Names Sanjay Bhasin as CEO of South East Asia March 19, 2012 — Y&R today announced that Sanjay Bhasin, currently CEO of Y&R Thailand and Indochina will take on the additional role of CEO, South East Asia. Bhasin has been with Y&R for 19 years and has extensive experience working for the network in the region. He will oversee all operational activity in South East Asia and will work closely with Y&R Asia President Matthew Godfrey on putting strategies in place for continued growth and development across the region. He will remain based in the Y&R Bangkok office. Commenting on the appointment, Matthew Godfrey, President of Y&R Asia, said, “Sanjay has done an amazing job in Thailand both in terms of creative excellence and new business. He has driven double digit revenue growth year on year. The office also won two Gold Lions at Cannes last year, for the first time. I have total confidence in him working with me to achieve the same levels of success across the region.” David Sable, Y&R's Global CEO, said, “I have known Sanjay for a very long time. We have worked together on building businesses and now he will help build Asia as the region explodes with growth opportunities. Sanjay’s experience in the region and his proven ability to deliver great work and great results to clients position us well for the future.” Commenting on his new role, Bhasin said, “In all the noise about India and China and their economic growth, it’s easy to forget that ASEAN has a population that's bigger than the United States and the European Union, and growing economies of its own, offering huge potential for opportunity. My role now is to realize that potential for Y&R.” Bhasin started his career with Y&R in New York in 1993, relocating to Asia in 1999. During his time with the network he has led client accounts across the region including Sony, Citibank, Danone, LG and Caltex, as well as establishing and growing country offices in Vietnam, Indonesia and the Philippines. He has been CEO of Y&R Thailand since January 2009, where he has grown the business into one of Y&R Asia’s most profitable and awarded offices. He was named as CEO of Y&R Indochina in May last year. News, Y&R, Thailand, Indochina, Sanjay Bhasin Printer Friendly Download PDF Y&R Chicago Wins Big at 2012 SXSW Interactive Awards March 14, 2012 — Who would’ve thought that abducting someone, dropping them off alone in a remote location and having them fend for themselves while being guided solely by strangers on the Internet could actually be a good thing? That was exactly the case for Y&R Chicago last night as the Illinois-based shop took home the top honor in the competitive Business category at the 15th Annual SXSW Interactive Awards for their innovative reality series SCREW*D for Craftsman. "To do something innovative like SCREW*D we needed a fearless client. Our Craftsman clients showed us how brave they are," said Y&R Chicago President Kary McIlwain. "Doing things we love and that consumers love is easy when the insight is right and the partnership is great." The SCREW*D campaign – the first live, interactive reality show – took one self-described “not a handy man” and sent him into the wild, alone, to fend for himself. His only chance to survive was by relying on advice coming in from the online community of Craftsman fans and DIY’ers on the tool brand’s Facebook page. Through a live video stream, people could watch the adventures of Oregon-native Alan Weischedel as he went from hapless to handyman over the three and a half month campaign where he was “abducted” and dropped in the bayous of Louisiana, the Mojave Desert, and high above the snow line of the Sierra Nevada mountains. With each location, Weischedal was given a set of tools and one objective: get out alive. Viewers could post advice to the Craftsman wall or tweet to Weischedal’s Twitter account. Each post was fed to him via a headphone and allowed Weischedal, in real-time, to interact with the Craftsman community and tackle the tasks at hand. Clues were also posted on the brand’s Facebook page, and when deciphered by fans, would lead Weischedal to necessary supplies and tools required to complete the task. Interaction with the online community was also bolstered by “bootcamp training sessions” between drops, where Weischedal was taught tool basics and via an embedded Livestream video could chat live with fans and offer his thoughts and thanks for their support. During the course of the reality series, the amount of “likes” on Craftsman’s Facebook page more than doubled going from 350,000 to 700,000. SCREW*D had over 300,000 live viewers and resulted in 4.5 million video views. The campaign received over 94 million media impressions, traffic to the Craftsman YouTube page went up by nearly 20,000 visits, and over 11,000 visits to Craftsman.com, resulting in an increase of 15 percent in online sales. “This moment marks a great new step forward for the network as all offices collectively explore and execute interactive, immersive storytelling for clients,” said Matt Witt, Y&R Chicago’s VP and Director of Creative Innovation who worked on the campaign and was in Austin for the annual music, film and technology festival. “It also pays off on the vision of (Y&R Global CEO) David Sable to combine our creative firepower with innovative technology and new ways of reaching and engaging with consumers.” Read more Close Y&R Chicago Wins Big at 2012 SXSW Interactive Awards March 14, 2012 — Who would’ve thought that abducting someone, dropping them off alone in a remote location and having them fend for themselves while being guided solely by strangers on the Internet could actually be a good thing? That was exactly the case for Y&R Chicago last night as the Illinois-based shop took home the top honor in the competitive Business category at the 15th Annual SXSW Interactive Awards for their innovative reality series SCREW*D for Craftsman. "To do something innovative like SCREW*D we needed a fearless client. Our Craftsman clients showed us how brave they are," said Y&R Chicago President Kary McIlwain. "Doing things we love and that consumers love is easy when the insight is right and the partnership is great." The SCREW*D campaign – the first live, interactive reality show – took one self-described “not a handy man” and sent him into the wild, alone, to fend for himself. His only chance to survive was by relying on advice coming in from the online community of Craftsman fans and DIY’ers on the tool brand’s Facebook page. Through a live video stream, people could watch the adventures of Oregon-native Alan Weischedel as he went from hapless to handyman over the three and a half month campaign where he was “abducted” and dropped in the bayous of Louisiana, the Mojave Desert, and high above the snow line of the Sierra Nevada mountains. With each location, Weischedal was given a set of tools and one objective: get out alive. Viewers could post advice to the Craftsman wall or tweet to Weischedal’s Twitter account. Each post was fed to him via a headphone and allowed Weischedal, in real-time, to interact with the Craftsman community and tackle the tasks at hand. Clues were also posted on the brand’s Facebook page, and when deciphered by fans, would lead Weischedal to necessary supplies and tools required to complete the task. Interaction with the online community was also bolstered by “bootcamp training sessions” between drops, where Weischedal was taught tool basics and via an embedded Livestream video could chat live with fans and offer his thoughts and thanks for their support. During the course of the reality series, the amount of “likes” on Craftsman’s Facebook page more than doubled going from 350,000 to 700,000. SCREW*D had over 300,000 live viewers and resulted in 4.5 million video views. The campaign received over 94 million media impressions, traffic to the Craftsman YouTube page went up by nearly 20,000 visits, and over 11,000 visits to Craftsman.com, resulting in an increase of 15 percent in online sales. “This moment marks a great new step forward for the network as all offices collectively explore and execute interactive, immersive storytelling for clients,” said Matt Witt, Y&R Chicago’s VP and Director of Creative Innovation who worked on the campaign and was in Austin for the annual music, film and technology festival. “It also pays off on the vision of (Y&R Global CEO) David Sable to combine our creative firepower with innovative technology and new ways of reaching and engaging with consumers.” News, Y&R, SXSW Interactive Awards, Craftsman, SCREW*D Printer Friendly Download PDF Y&R New York Wins Hampton as Agency of Record March 9, 2012 — Y&R NY announced today that it has been named the Agency of Record for Hampton, the largest brand after Hilton Hotels in the Hilton Worldwide portfolio. Hampton has over 1,800 properties globally and this partnership comes at an exciting time for both Hampton and Y&R as the brand is on a strong path of global growth. Y&R New York will lead creative and digital while also collaborating as lead agency across partners for social, PR, promotions and media. “This is an exciting time for Hampton — and for us — as we help them reposition their brand. We are delighted to be part of this tremendous forward motion of their brand and business,” says Carter Murray, President and CEO of Y&R North America. “We’re so excited to start work on Hampton,” said Jim Elliott, Chief Creative Officer of Y&R New York. “We think they are a great brand in a great position for the future and they are enthusiastic believers in the power of bold creativity in the marketplace,” he said. Read more Close Y&R New York Wins Hampton as Agency of Record March 9, 2012 — Y&R NY announced today that it has been named the Agency of Record for Hampton, the largest brand after Hilton Hotels in the Hilton Worldwide portfolio. Hampton has over 1,800 properties globally and this partnership comes at an exciting time for both Hampton and Y&R as the brand is on a strong path of global growth. Y&R New York will lead creative and digital while also collaborating as lead agency across partners for social, PR, promotions and media. “This is an exciting time for Hampton — and for us — as we help them reposition their brand. We are delighted to be part of this tremendous forward motion of their brand and business,” says Carter Murray, President and CEO of Y&R North America. “We’re so excited to start work on Hampton,” said Jim Elliott, Chief Creative Officer of Y&R New York. “We think they are a great brand in a great position for the future and they are enthusiastic believers in the power of bold creativity in the marketplace,” he said. News, Y&R New York, Hampton Printer Friendly Download PDF Y&R Dubai First Back-to-Back Top Agency at Dubai Lynx March 8, 2012 — For the second year in a row Y&R Dubai won Agency of the Year at last night’s Dubai Lynx awards — becoming the first agency ever to retain the title. The agency’s victory also included the grand prix in the direct category for its innovative “Headline News Cup Sleeve” campaign that it created and ran for Gulf News. In addition, the campaign – the first of its kind in the region – also garnered three golds in the Direct, Promo and Activation categories. Working jointly with Tim Hortons, a chain of Canadian coffee shops with over 4,400 locations around the world, the campaign had baristas pulling headlines from the Gulf News Twitter feed and printing them on the sleeves of coffee cups at the JBR Walk outlet. The machine was installed last month. Y&R Dubai, headed by CEO Nassib Boueri and Chief Creative Officer Shahir Zag, dominated in the competitive print category by winning the most awards by one agency, garnering five of the 10 awards presented, beating out the Dubai-based offices of other leading global ad agencies. Last year, Y&R Dubai was named agency and network of the year at the five-year-old festival that honors and celebrates the best work in creative advertising in the Middle East and North Africa region. The Breakdown: Grand Prix - 1, for Al Nisr Publishing/Gulf News “The Headline News Cup Sleeve”Gold - 3Silver - 9Bronze - 12 Client/Brands included: Gulf News, Land Rover, Harvey Nichols, Red Cross Lebanon, American Garden Popcorn, and Neenah Paper Categories included: Design, Outdoor, Print, Promo, Direct, Radio, and Print/Poster Craft Read more Close Y&R Dubai First Back-to-Back Top Agency at Dubai Lynx March 8, 2012 — For the second year in a row Y&R Dubai won Agency of the Year at last night’s Dubai Lynx awards — becoming the first agency ever to retain the title. The agency’s victory also included the grand prix in the direct category for its innovative “Headline News Cup Sleeve” campaign that it created and ran for Gulf News. In addition, the campaign – the first of its kind in the region – also garnered three golds in the Direct, Promo and Activation categories. Working jointly with Tim Hortons, a chain of Canadian coffee shops with over 4,400 locations around the world, the campaign had baristas pulling headlines from the Gulf News Twitter feed and printing them on the sleeves of coffee cups at the JBR Walk outlet. The machine was installed last month. Y&R Dubai, headed by CEO Nassib Boueri and Chief Creative Officer Shahir Zag, dominated in the competitive print category by winning the most awards by one agency, garnering five of the 10 awards presented, beating out the Dubai-based offices of other leading global ad agencies. Last year, Y&R Dubai was named agency and network of the year at the five-year-old festival that honors and celebrates the best work in creative advertising in the Middle East and North Africa region. The Breakdown: Grand Prix - 1, for Al Nisr Publishing/Gulf News “The Headline News Cup Sleeve”Gold - 3Silver - 9Bronze - 12 Client/Brands included: Gulf News, Land Rover, Harvey Nichols, Red Cross Lebanon, American Garden Popcorn, and Neenah Paper Categories included: Design, Outdoor, Print, Promo, Direct, Radio, and Print/Poster Craft Y&R, Dubai Lynx Awards, Headline News Cup Sleeve, Nassib Boueri, Shahir Zag Printer Friendly Download PDF Y&R’S Graham Lang Ranked in Most Awarded February 24, 2012 — Last week, Y&R South Africa discovered that Graham Lang, the agency's Chief Creative Officer, has been ranked the 24th most-awarded creative globally in 2011, making him the highest-ranked South African in the “welovead: 100 Most Awarded Adverts 2011” collection. This annual review features the most-awarded advertising creatives, agencies and brands. “Working as the global Creative Director for Land Rover had its challenges, so I really tried to use the Y&R network to leverage the best creatives from the best offices and I think that it’s reflected in the work. It's great to be placed amongst the top 25 creatives on the planet, but it’s been a real collaborative effort and one that I am immensely proud of.” Lang's Land Rover ‘Sword Collector’ TV commercial was the second most awarded ad of 2011 and Land Rover was the eighth most awarded brand of 2011. Read more Close Y&R’S Graham Lang Ranked in Most Awarded February 24, 2012 — Last week, Y&R South Africa discovered that Graham Lang, the agency's Chief Creative Officer, has been ranked the 24th most-awarded creative globally in 2011, making him the highest-ranked South African in the “welovead: 100 Most Awarded Adverts 2011” collection. This annual review features the most-awarded advertising creatives, agencies and brands. “Working as the global Creative Director for Land Rover had its challenges, so I really tried to use the Y&R network to leverage the best creatives from the best offices and I think that it’s reflected in the work. It's great to be placed amongst the top 25 creatives on the planet, but it’s been a real collaborative effort and one that I am immensely proud of.” Lang's Land Rover ‘Sword Collector’ TV commercial was the second most awarded ad of 2011 and Land Rover was the eighth most awarded brand of 2011. News, Y&R South Africa, Graham Lang, Land Rover Printer Friendly Download PDF Y&R Changes New York Agency Structure and Management Team February 8, 2012 — David Sable, Global CEO of Y&R, announced today that the final step in his first-year plan for the agency is the restructuring of its Y&R New York office and the merging of BrandBuzz into the New York office. Carter Murray, CEO of Y&R North America, will take on the additional role of CEO of Y&R New York, supported by a core management team of both new talent and key existing leaders of the NY agency: • Sean Howard — moves from Y&R sibling Wunderman Seattle, where he has been serving as Global Client Services Director, to take on the role as General Manager of the office. • Jim Elliott — who joined Y&R in 2011 from Goodby continues as Chief Creative Officer. • Gloria Prestifilippo, who joined Y&R in 2011 as VP, Director of Human Resources from Juicy Couture, has been promoted to Chief Talent Officer. • Frank Cavazinni continues his role as CFO of Y&R New York and has been with Y&R since 1987. • NY Strategy Review Board — will be established and will be driven by Y&RNY’s senior strategic leaders Belle Frank, Joe Rivas and Chip Walker. This restructuring is the culmination of Sable’s first-year strategy for the global agency. Since his arrival, Sable, who has spent most of his career at Y&R and Y&R Group companies, has made significant changes to the focus, structure, operations and staffing of Y&R worldwide. “Since I came back to Y&R a year ago, we have been making changes across our network, leveraging our strengths, striving to raise the bar, while continuing to simplify our model. Each of our offices now have this in common —the right leadership, a partnership between business outcomes/strategy and creative, full digital capability and the right focus in the market,” said David Sable. “One of the things we have done this year is empower our local agencies to think of themselves as Global Boutiques. The strongest global networks always have the strongest local agencies — rooted and relevant in their market, where consumers connect and engage with brands. Our local agencies resonate globally, because we are organized and practiced at working as a global community. “When Y&R created BrandBuzz in 1999 it was a beta for how the industry has subsequently evolved — with its multi-disciplinary, channel neutral, horizontal structure that pioneered the close partnership you see between channel and creative. BrandBuzz will feel very much at home at today’s Y&R New York, and we welcome back their tremendously talented people, terrific energy and entrepreneurial thinking. Mike Reese will work with Carter in a senior management position, focusing on special projects in North America. “In making these changes at Y&R New York, we give this office the gravitas, the diversity and the edge that are so uniquely New York and necessary to serve its client base of global, national and local companies. Our model is based on having great people and few layers, so that everyone and everything is close to the work. With Carter Murray leading the charge, I think our clients will be delighted with the attention, the ideas and the work they’ll receive,” he added. “Y&R North America has great momentum right now. And Y&R New York has some of the most amazing, committed and creative talent I’ve seen at an agency. In putting this leadership team in place, we are creating a great open environment, with all the support and inspiration we need to produce extraordinary and effective work for our clients. I am so excited about moving forward,” said Carter Murray. Tom Sebok, who stepped in to lead the NY agency on an interim basis last year, is leaving the agency to pursue other opportunities. Said Carter Murray, “Tom did us the great service of creating continuity for the agency. He’s been terrifically generous with his support and his steady leadership as we developed our plan for Y&R New York. We all wish him the very best in his next chapter.” Read more Close Y&R Changes New York Agency Structure and Management Team February 8, 2012 — David Sable, Global CEO of Y&R, announced today that the final step in his first-year plan for the agency is the restructuring of its Y&R New York office and the merging of BrandBuzz into the New York office. Carter Murray, CEO of Y&R North America, will take on the additional role of CEO of Y&R New York, supported by a core management team of both new talent and key existing leaders of the NY agency: • Sean Howard — moves from Y&R sibling Wunderman Seattle, where he has been serving as Global Client Services Director, to take on the role as General Manager of the office. • Jim Elliott — who joined Y&R in 2011 from Goodby continues as Chief Creative Officer. • Gloria Prestifilippo, who joined Y&R in 2011 as VP, Director of Human Resources from Juicy Couture, has been promoted to Chief Talent Officer. • Frank Cavazinni continues his role as CFO of Y&R New York and has been with Y&R since 1987. • NY Strategy Review Board — will be established and will be driven by Y&RNY’s senior strategic leaders Belle Frank, Joe Rivas and Chip Walker. This restructuring is the culmination of Sable’s first-year strategy for the global agency. Since his arrival, Sable, who has spent most of his career at Y&R and Y&R Group companies, has made significant changes to the focus, structure, operations and staffing of Y&R worldwide. “Since I came back to Y&R a year ago, we have been making changes across our network, leveraging our strengths, striving to raise the bar, while continuing to simplify our model. Each of our offices now have this in common —the right leadership, a partnership between business outcomes/strategy and creative, full digital capability and the right focus in the market,” said David Sable. “One of the things we have done this year is empower our local agencies to think of themselves as Global Boutiques. The strongest global networks always have the strongest local agencies — rooted and relevant in their market, where consumers connect and engage with brands. Our local agencies resonate globally, because we are organized and practiced at working as a global community. “When Y&R created BrandBuzz in 1999 it was a beta for how the industry has subsequently evolved — with its multi-disciplinary, channel neutral, horizontal structure that pioneered the close partnership you see between channel and creative. BrandBuzz will feel very much at home at today’s Y&R New York, and we welcome back their tremendously talented people, terrific energy and entrepreneurial thinking. Mike Reese will work with Carter in a senior management position, focusing on special projects in North America. “In making these changes at Y&R New York, we give this office the gravitas, the diversity and the edge that are so uniquely New York and necessary to serve its client base of global, national and local companies. Our model is based on having great people and few layers, so that everyone and everything is close to the work. With Carter Murray leading the charge, I think our clients will be delighted with the attention, the ideas and the work they’ll receive,” he added. “Y&R North America has great momentum right now. And Y&R New York has some of the most amazing, committed and creative talent I’ve seen at an agency. In putting this leadership team in place, we are creating a great open environment, with all the support and inspiration we need to produce extraordinary and effective work for our clients. I am so excited about moving forward,” said Carter Murray. Tom Sebok, who stepped in to lead the NY agency on an interim basis last year, is leaving the agency to pursue other opportunities. Said Carter Murray, “Tom did us the great service of creating continuity for the agency. He’s been terrifically generous with his support and his steady leadership as we developed our plan for Y&R New York. We all wish him the very best in his next chapter.” News, Y&R New York, BrandBuzz, Merger Printer Friendly Download PDF Israel Diaz to chair 2012 NAAs February 3, 2012 — Israel Diaz, Y&R Toronto’s Chief Creative Officer, has been selected to chair the 2012 National Advertising Awards – the only brief-based awards competition in North America. “I look forward to working with top industry leaders to select the best ideas created by our country’s brightest minds,” said Diaz. Now in its 10th year, the NAA has awarded winners each year with a trip to the Cannes Lions advertising festival in France. The national competition is dedicated to helping stimulate exciting new brand ideas, encourage an expanded relationship between agency and advertiser and introduce Canadian creative and media talent to global work. The deadline for creative entries is April 2 and media entries are due by April 9. The awards will be presented May 9. Read more Close Israel Diaz to chair 2012 NAAs February 3, 2012 — Israel Diaz, Y&R Toronto’s Chief Creative Officer, has been selected to chair the 2012 National Advertising Awards – the only brief-based awards competition in North America. “I look forward to working with top industry leaders to select the best ideas created by our country’s brightest minds,” said Diaz. Now in its 10th year, the NAA has awarded winners each year with a trip to the Cannes Lions advertising festival in France. The national competition is dedicated to helping stimulate exciting new brand ideas, encourage an expanded relationship between agency and advertiser and introduce Canadian creative and media talent to global work. The deadline for creative entries is April 2 and media entries are due by April 9. The awards will be presented May 9. News, Y&R Toronto, Israel Diaz, NAA Printer Friendly Download PDF Y&R Manila Nokia App Finalist for One Show January 30, 2012 — A mobile app created by Y&R Manila for Nokia to keep taxi drivers honest has been named a finalist for the One Show Interactive awards. With just a click of a button, Nokia-device users can start the “Taxi Meter” app to double-check the displayed fare on their cab’s meter. The free app uses GPS technology to make sure the quoted fare is accurate. The One Show will be held May 7-13 in New York City. Read more Close Y&R Manila Nokia App Finalist for One Show January 30, 2012 — A mobile app created by Y&R Manila for Nokia to keep taxi drivers honest has been named a finalist for the One Show Interactive awards. With just a click of a button, Nokia-device users can start the “Taxi Meter” app to double-check the displayed fare on their cab’s meter. The free app uses GPS technology to make sure the quoted fare is accurate. The One Show will be held May 7-13 in New York City. News, Y&R, Manila, Nokia, Taxi Fare Printer Friendly Download PDF Y&R NY Awarded YoungGuns Digital Agency of the Year January 17, 2012 — Y&R NY was recognized for the AirWalk Invisible Pop up Store. Tony Granger, Global Chief Creative Officer of Y&R and Jim Elliott, Chief Creative Officer of Y&R NY, are proud to announce today that Y&R NY has been awarded Digital Agency of the Year by YoungGuns, an organization that celebrates the future creative leaders and influencers. Commenting on the award, Tony Granger said: "This is just terrific. YoungGuns and Y&R make for a great partnership as we are both committed to celebrating young talent as we recognize they are the future of our business.” “We are delighted that Y&R New York is the YoungGuns 2011 Digital Agency of the Year.” said Kristian Barnes YoungGuns Co-Founder. “Over the last couple of years Y&R New York has been consistently awarded at YoungGuns, and this year’s achievement is testament to the focus on young talent that Y&R has brought in and nurtured in New York.” At the beginning of the 2011 YoungGuns stated that they would come to the home town of the 2011 YoungGun of the Year and throw a party to celebrate with them. YoungGuns will be coming to New York in late January /early February 2012, so stay tuned as details will be released shortly. Read more Close Y&R NY Awarded YoungGuns Digital Agency of the Year January 17, 2012 — Y&R NY was recognized for the AirWalk Invisible Pop up Store. Tony Granger, Global Chief Creative Officer of Y&R and Jim Elliott, Chief Creative Officer of Y&R NY, are proud to announce today that Y&R NY has been awarded Digital Agency of the Year by YoungGuns, an organization that celebrates the future creative leaders and influencers. Commenting on the award, Tony Granger said: "This is just terrific. YoungGuns and Y&R make for a great partnership as we are both committed to celebrating young talent as we recognize they are the future of our business.” “We are delighted that Y&R New York is the YoungGuns 2011 Digital Agency of the Year.” said Kristian Barnes YoungGuns Co-Founder. “Over the last couple of years Y&R New York has been consistently awarded at YoungGuns, and this year’s achievement is testament to the focus on young talent that Y&R has brought in and nurtured in New York.” At the beginning of the 2011 YoungGuns stated that they would come to the home town of the 2011 YoungGun of the Year and throw a party to celebrate with them. YoungGuns will be coming to New York in late January /early February 2012, so stay tuned as details will be released shortly. News, Y&R, YoungGuns, Award Printer Friendly Download PDF Y&R Dubai Named World’s Third Most Creative Agency January 11, 2012 — Y&R Dubai has been named one of the world’s top creative agencies for 2011. The Middle East agency placed third in the ranking by the annual Big Won Report. Y&R Dubai’s chief creative officer, Shahir Zag, was also ranked the top art director and copywriter by the independent report – the highest position ever for a regional creative. According to Campaign Middle East “the agency’s performance is largely thanks to the success of its ‘Accessories Required’ campaign for Harvey Nichols, which was the world’s 17th most awarded campaign across all media in 2011 and the second most successful print campaign. Y&R Dubai is also listed as the number one agency for outdoor and the second placed creative shop for print.” Last year, Y&R Dubai was named agency and network of the year at the Dubai Lynx International Advertising Festival, as well as winning the most awards in the history of the region at Cannes. “One more time the Dubai office has made history in our region,” said Y&R Middle East and Africa CEO Nassib Boueri. “We are all really very proud of this achievement and of the great work that continues to be produced by Shahir and his team " Read more Close Y&R Dubai Named World’s Third Most Creative Agency January 11, 2012 — Y&R Dubai has been named one of the world’s top creative agencies for 2011. The Middle East agency placed third in the ranking by the annual Big Won Report. Y&R Dubai’s chief creative officer, Shahir Zag, was also ranked the top art director and copywriter by the independent report – the highest position ever for a regional creative. According to Campaign Middle East “the agency’s performance is largely thanks to the success of its ‘Accessories Required’ campaign for Harvey Nichols, which was the world’s 17th most awarded campaign across all media in 2011 and the second most successful print campaign. Y&R Dubai is also listed as the number one agency for outdoor and the second placed creative shop for print.” Last year, Y&R Dubai was named agency and network of the year at the Dubai Lynx International Advertising Festival, as well as winning the most awards in the history of the region at Cannes. “One more time the Dubai office has made history in our region,” said Y&R Middle East and Africa CEO Nassib Boueri. “We are all really very proud of this achievement and of the great work that continues to be produced by Shahir and his team " News, Y&R, Dubai, Big Won Report Printer Friendly Download PDF Y&R Launches New Global Technology Marketing Practice December 21, 2011 — Y&R announced today that it is launching a new global technology marketing practice named Tech.YR (www.tech.yr.com). By aligning seven Y&R companies that focus on technology and telecommunications — Banner in London, SicolaMartin in Texas, Y&R Geneva, Y&R Singapore, Y&R Beijing, Y&R Brazil, as well as VML in multiple markets, Tech.YR will provide an integrated global network to its clients. The agencies all have extensive experience working with globally recognized technology companies. They share the same philosophy and rigorous methodologies to communicate simply and persuasively about complex products and services to both consumer and business audiences. The network will offer its clients media planning and buying, search, social and mobile, as well as the development of online and offline campaigns. Tech.YR will draw from VML's resources to deliver digital marketing solutions across the globe. Marcus Brown, who will remain the CEO of Y&R's operations in Geneva, will lead the practice as its Managing Partner. Banner CEO Michael Wrigley, and Cherie Cox, CEO of SicolaMartin will each serve as Partners. Each of the agencies will remain independent but will come together around shared clients. "Tech.YR allows any client with a technological, telecom or otherwise complex offering a unique and proven global network. We are offering them a global partner who understands how to turn complexities into compelling marketing. Beyond accountability and measurable value across multiple markets, which of course this brings, it is also about letting our clients tap into great resources and people around the world who have highly specialized experience in this sector," said David Sable. Tech.YR begins with a strong client base. Adobe and Dell are serviced in multiple locations and Symantec, Autodesk, LG, AMD, BMC Software and Sybase are serviced by individual offices. The practice is built on a strong heritage of jointly servicing technology clients including Novell, Freescale, SITA, ITU and Blue Coat. Read more Close Y&R Launches New Global Technology Marketing Practice December 21, 2011 — Y&R announced today that it is launching a new global technology marketing practice named Tech.YR (www.tech.yr.com). By aligning seven Y&R companies that focus on technology and telecommunications — Banner in London, SicolaMartin in Texas, Y&R Geneva, Y&R Singapore, Y&R Beijing, Y&R Brazil, as well as VML in multiple markets, Tech.YR will provide an integrated global network to its clients. The agencies all have extensive experience working with globally recognized technology companies. They share the same philosophy and rigorous methodologies to communicate simply and persuasively about complex products and services to both consumer and business audiences. The network will offer its clients media planning and buying, search, social and mobile, as well as the development of online and offline campaigns. Tech.YR will draw from VML's resources to deliver digital marketing solutions across the globe. Marcus Brown, who will remain the CEO of Y&R's operations in Geneva, will lead the practice as its Managing Partner. Banner CEO Michael Wrigley, and Cherie Cox, CEO of SicolaMartin will each serve as Partners. Each of the agencies will remain independent but will come together around shared clients. "Tech.YR allows any client with a technological, telecom or otherwise complex offering a unique and proven global network. We are offering them a global partner who understands how to turn complexities into compelling marketing. Beyond accountability and measurable value across multiple markets, which of course this brings, it is also about letting our clients tap into great resources and people around the world who have highly specialized experience in this sector," said David Sable. Tech.YR begins with a strong client base. Adobe and Dell are serviced in multiple locations and Symantec, Autodesk, LG, AMD, BMC Software and Sybase are serviced by individual offices. The practice is built on a strong heritage of jointly servicing technology clients including Novell, Freescale, SITA, ITU and Blue Coat. News, Y&R, Tech.Y&R Printer Friendly Download PDF Remembering Suzanne L. Hart December 15, 2011 — On Wednesday, December 14, Y&R lost one of its most dynamic, inspiring and hard-working people in a tragic accident. Suzanne L. Hart, Director of New Business Content & Experience, had boundless energy and enthusiasm for life, her family and friends, and her job. No matter the time of day, no matter how much stress or pressure she was under, Suzanne would greet everyone with a smile. Our collective memories of that smile will never fade. Those of us who had the opportunity to work with her and even those who just shared a smile and (quite often) a laugh with her in the hallway will miss her dearly and deeply. Her loss will be felt for a long, long time. In lieu of flowers, Suzanne’s friends and family request donations be made in her name to the The New York Botanical Garden. For more information and other ways to donate, please read The New York Times obituary. Read more Close Remembering Suzanne L. Hart December 15, 2011 — On Wednesday, December 14, Y&R lost one of its most dynamic, inspiring and hard-working people in a tragic accident. Suzanne L. Hart, Director of New Business Content & Experience, had boundless energy and enthusiasm for life, her family and friends, and her job. No matter the time of day, no matter how much stress or pressure she was under, Suzanne would greet everyone with a smile. Our collective memories of that smile will never fade. Those of us who had the opportunity to work with her and even those who just shared a smile and (quite often) a laugh with her in the hallway will miss her dearly and deeply. Her loss will be felt for a long, long time. In lieu of flowers, Suzanne’s friends and family request donations be made in her name to the The New York Botanical Garden. For more information and other ways to donate, please read The New York Times obituary. News, Y&R, Suzanne L. Hart, Tragic Accident Printer Friendly Download PDF Brisbane named Queensland Agency of the Year at 2011 B&T Awards December 8, 2011 — GPY&R Brisbane was named Queensland Agency of the Year at the 2011 B&T Awards, capping off a year in which the agency dominated the new business league table and produced some outstanding creative work. “We set ourselves some big goals at the start of the year and we pretty much hit all of them in one of the most difficult trading environments in living memory,” said Mike Harris, the agency’s managing director. “Clients are demanding more and more from their agencies and there have been more significant pitches than in any time in the past 10 years. Through all this we have managed to grow and prosper.” Harris paid tribute to the team for its tremendous effort in winning 18 new clients and being Brisbane’s most awarded agency for the year. He also acknowledged the outstanding role the agency played in helping state and local government authorities deal with the spate of natural disasters that hit Queensland during the year. “It is really hard to win these awards,” Harris said. “Savour the moment and think about just how good this win is and what you have achieved this year.” He added: “Bring on 2012.” Read more Close Brisbane named Queensland Agency of the Year at 2011 B&T Awards December 8, 2011 — GPY&R Brisbane was named Queensland Agency of the Year at the 2011 B&T Awards, capping off a year in which the agency dominated the new business league table and produced some outstanding creative work. “We set ourselves some big goals at the start of the year and we pretty much hit all of them in one of the most difficult trading environments in living memory,” said Mike Harris, the agency’s managing director. “Clients are demanding more and more from their agencies and there have been more significant pitches than in any time in the past 10 years. Through all this we have managed to grow and prosper.” Harris paid tribute to the team for its tremendous effort in winning 18 new clients and being Brisbane’s most awarded agency for the year. He also acknowledged the outstanding role the agency played in helping state and local government authorities deal with the spate of natural disasters that hit Queensland during the year. “It is really hard to win these awards,” Harris said. “Savour the moment and think about just how good this win is and what you have achieved this year.” He added: “Bring on 2012.” News, GPY&R Brisbane, B&T Awards Printer Friendly Download PDF Y&R Uruguay awarded Agency of the Year December 6, 2011 — Y&R Uruguay was awarded Agency of the Year at this year's Campana de Oro. For the third consecutive year, it was also the most awarded agency at the important local festival. “The trust that our clients have in our team is was led us to this success and what makes us feel so proud. Many of our clients have been working with us for more than 15 years," said Álvaro Moré, President of Y&R Uruguay. The agency won 4 Grandes Campanas (Best Bells) and 13 Campanas de Oro (Golden Bells) for its major clients. Diego Lazcano, Chief Creative Officer, said: "Being the most awarded agency for the third consecutive year is a proof of our constant work. Our team generate ideas that resist the usual for each of the brands.” The agency has also received a recognition that, according to Moré, is "the most important of all, and makes possible other awards": once more the staff evaluated their workplace and Y&R continues to be one of the "Best Places to Work" as ranked by Great Place to Work. The winning campaigns can be found at the agency's YouTube channel. Read more Close Y&R Uruguay awarded Agency of the Year December 6, 2011 — Y&R Uruguay was awarded Agency of the Year at this year's Campana de Oro. For the third consecutive year, it was also the most awarded agency at the important local festival. “The trust that our clients have in our team is was led us to this success and what makes us feel so proud. Many of our clients have been working with us for more than 15 years," said Álvaro Moré, President of Y&R Uruguay. The agency won 4 Grandes Campanas (Best Bells) and 13 Campanas de Oro (Golden Bells) for its major clients. Diego Lazcano, Chief Creative Officer, said: "Being the most awarded agency for the third consecutive year is a proof of our constant work. Our team generate ideas that resist the usual for each of the brands.” The agency has also received a recognition that, according to Moré, is "the most important of all, and makes possible other awards": once more the staff evaluated their workplace and Y&R continues to be one of the "Best Places to Work" as ranked by Great Place to Work. The winning campaigns can be found at the agency's YouTube channel. News, Y&R Uruguay, Campana de Oro, Diego Lazcano Printer Friendly Download PDF Toby Talbot new Executive Creative Director at RKCR/Y&R December 1, 2011 – RKCR/Y&R today announced the appointment of Toby Talbot, Group ECD of DDB New Zealand and Regional Creative Director for DDB Asia Pacific, as its ECD. Joining as the replacement for Damon Collins, the outgoing ECD at RKCR/Y&R, Talbot will join Alison Hoad and Ben Kay in driving the agency to further success in 2012. Toby has just been named as Campaign Asia’s 2011’s Creative of the Year for Australia/New Zealand and has been amongst the top three most awarded creative directors for the last eight years in Campaign Brief’s annual CD rankings. He’s also ranked number one ECD in the world over the past decade on bestadsontv.com. Delivering a string of award winning work for brands such as SKY TV, VW, New Zealand Lotteries and New Zealand Coastguard. Talbot has taken DDB New Zealand from strength to strength, steering it to win Campaign Brief ‘Agency of the Year’ three times in the past four years. Under his tenure the agency was also a finalist for Ad Age’s International Agency of the Year. Talbot has also amassed numerous personal accolades for his own work including 13 Lions (two gold, three silver, and eight bronze). Aside from his evident creative talent, he has an innate understanding of how to build ideas and departments that are completely media neutral. He was the driving force behind the integration of DDB NZ’s experiential, design, direct and digital creative disciplines into one department. Mark Roalfe, the Chairman of RKCR/Y&R, said “We scoured the globe for the very best creative talent and were really excited to find Toby. The standard of the work he has led at DDB is fantastic, but most of all Toby is a very charming and down to earth chap. He's very Rainey Kelly in all his attitudes and I'm really looking forward to working with him to grow RKCR to its next level.” Toby Talbot added: “Mark, Alison and Ben have a vision for the agency that is incredibly exciting. I have always admired Rainey Kelly from a distance. They have an enviable client list that keeps growing. Mark, as the one constant in their success, has nurtured a strong, entrepreneurial and above all, creative culture. Under his leadership, RKCR has consistently done great work that works, and for their biggest clients too. I want to build on the momentum that is already there. There are huge gains to be had by opening up new channels and working more fluidly. I just can’t wait to get into it.” Prior to DDB, Toby was Creative Director at Saatchi & Saatchi Auckland for two years where he was a big part of the agency’s creative renaissance. Before then he was at Colenso BBDO for eight years. Originally from the UK, Talbot was trained at Chelsea Art School and worked at a number of London agencies before moving to New Zealand. Read more Close Toby Talbot new Executive Creative Director at RKCR/Y&R December 1, 2011 – RKCR/Y&R today announced the appointment of Toby Talbot, Group ECD of DDB New Zealand and Regional Creative Director for DDB Asia Pacific, as its ECD. Joining as the replacement for Damon Collins, the outgoing ECD at RKCR/Y&R, Talbot will join Alison Hoad and Ben Kay in driving the agency to further success in 2012. Toby has just been named as Campaign Asia’s 2011’s Creative of the Year for Australia/New Zealand and has been amongst the top three most awarded creative directors for the last eight years in Campaign Brief’s annual CD rankings. He’s also ranked number one ECD in the world over the past decade on bestadsontv.com. Delivering a string of award winning work for brands such as SKY TV, VW, New Zealand Lotteries and New Zealand Coastguard. Talbot has taken DDB New Zealand from strength to strength, steering it to win Campaign Brief ‘Agency of the Year’ three times in the past four years. Under his tenure the agency was also a finalist for Ad Age’s International Agency of the Year. Talbot has also amassed numerous personal accolades for his own work including 13 Lions (two gold, three silver, and eight bronze). Aside from his evident creative talent, he has an innate understanding of how to build ideas and departments that are completely media neutral. He was the driving force behind the integration of DDB NZ’s experiential, design, direct and digital creative disciplines into one department. Mark Roalfe, the Chairman of RKCR/Y&R, said “We scoured the globe for the very best creative talent and were really excited to find Toby. The standard of the work he has led at DDB is fantastic, but most of all Toby is a very charming and down to earth chap. He's very Rainey Kelly in all his attitudes and I'm really looking forward to working with him to grow RKCR to its next level.” Toby Talbot added: “Mark, Alison and Ben have a vision for the agency that is incredibly exciting. I have always admired Rainey Kelly from a distance. They have an enviable client list that keeps growing. Mark, as the one constant in their success, has nurtured a strong, entrepreneurial and above all, creative culture. Under his leadership, RKCR has consistently done great work that works, and for their biggest clients too. I want to build on the momentum that is already there. There are huge gains to be had by opening up new channels and working more fluidly. I just can’t wait to get into it.” Prior to DDB, Toby was Creative Director at Saatchi & Saatchi Auckland for two years where he was a big part of the agency’s creative renaissance. Before then he was at Colenso BBDO for eight years. Originally from the UK, Talbot was trained at Chelsea Art School and worked at a number of London agencies before moving to New Zealand. News, RKCR/Y&R, Toby Talbot, ECD Printer Friendly Download PDF Y&R Shanghai's "Let's Gap Together" nets GAP China Brand of the Year November 30, 2011 — Y&R Shanghai faced an ambitious project. Last November, Gap China was set to launch stores in Beijing and Shanghai, as well as its online site, despite only 30 percent of target consumers being aware of the brand. But just a year later, based on Y&R Shanghai’s high-profile outdoor and print campaign: “Let’s Gap Together,” Campaign Asia-Pacific has named Gap China as its 2011 Brand of the Year. The iconic US apparel brand launched in China in November 2010. “The Gap has always been more than a fashion brand. It’s been exciting to bring that to China and to get the reaction we have. For Gap China to win brand of the year is Awesome," said Charles Sampson, CEO of Y&R China. According to Campaign Asia-Pacific the ads shot by famed photographer Annie Liebovitz “set out to position Gap as ‘cool and charismatic,’ with appeal to China’s young ‘Golden generation.’” The campaign features western and eastern individuals who epitomize the freedom and optimism felt through embracing one’s passion and expression of individuality. Each pairing creates a unique story that’s bigger than two individuals. These personalities are paired to signify unity, as creativity and individuality have no boundaries. “Let’s Gap Together” is visualized through pairings of Americans and Chinese, people who are undoubtedly different and unique, but people who have intriguing similarities. “’Let’s Gap Together’ is not just a campaign, it resists the traditional way of doing fashion campaigns. Breaking boundaries of two different cultures by finding that common ground expressed by unique personalities sharing their individual way of freedom and passion,” said Y&R China’s Chief Creative Officer Nils Andersson. “With this campaign we have a unique historical opportunity to capture the hearts and minds of new Generation China. In contrast to previous generations, today’s ‘Golden Generation’ is more free to choose what they wear, which is a fundamental expression of new found freedoms.” The 2011 Brand of the Year is one of more than 30 awards that will be presented at the Campaign Asia-Pacific Agency of the Year Awards on Dec. 13. Read more Close Y&R Shanghai's "Let's Gap Together" nets GAP China Brand of the Year November 30, 2011 — Y&R Shanghai faced an ambitious project. Last November, Gap China was set to launch stores in Beijing and Shanghai, as well as its online site, despite only 30 percent of target consumers being aware of the brand. But just a year later, based on Y&R Shanghai’s high-profile outdoor and print campaign: “Let’s Gap Together,” Campaign Asia-Pacific has named Gap China as its 2011 Brand of the Year. The iconic US apparel brand launched in China in November 2010. “The Gap has always been more than a fashion brand. It’s been exciting to bring that to China and to get the reaction we have. For Gap China to win brand of the year is Awesome," said Charles Sampson, CEO of Y&R China. According to Campaign Asia-Pacific the ads shot by famed photographer Annie Liebovitz “set out to position Gap as ‘cool and charismatic,’ with appeal to China’s young ‘Golden generation.’” The campaign features western and eastern individuals who epitomize the freedom and optimism felt through embracing one’s passion and expression of individuality. Each pairing creates a unique story that’s bigger than two individuals. These personalities are paired to signify unity, as creativity and individuality have no boundaries. “Let’s Gap Together” is visualized through pairings of Americans and Chinese, people who are undoubtedly different and unique, but people who have intriguing similarities. “’Let’s Gap Together’ is not just a campaign, it resists the traditional way of doing fashion campaigns. Breaking boundaries of two different cultures by finding that common ground expressed by unique personalities sharing their individual way of freedom and passion,” said Y&R China’s Chief Creative Officer Nils Andersson. “With this campaign we have a unique historical opportunity to capture the hearts and minds of new Generation China. In contrast to previous generations, today’s ‘Golden Generation’ is more free to choose what they wear, which is a fundamental expression of new found freedoms.” The 2011 Brand of the Year is one of more than 30 awards that will be presented at the Campaign Asia-Pacific Agency of the Year Awards on Dec. 13. News, Y&R Shanghai, Gap China, Let's Gap Together Printer Friendly Download PDF Y&R Takes Top Honours at 2011 Epica Awards November 30, 2011 — Y&R won top honours at this year’s Epica Awards, winning a total of 20 awards – including one Grand Prix. Y&R offices in London, Switzerland, Prague, Paris, Tel Aviv, Italy and Dubai took home three Gold, seven Silver and nine Bronze awards. RKCR/Y&R London’s "Passport Stamps” ad for Land Rover won the Grand Prix. The Epica website explains: “The Land Rover Defender is a vehicle that can tackle almost anything. Used in the most demanding situations around the world the Defender is as tough as they come. To promote this RKCR/Y&R have launched a new press campaign in targeted media. The ads are expertly crafted collages, featuring passport stamps that are built up in the shape of the vehicle. The suggestion is that the Defender is ready for your next adventure, no matter how challenging the environment in which you take it.” Now in its 25th year, the Epica Awards aim to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region. Read more Close Y&R Takes Top Honours at 2011 Epica Awards November 30, 2011 — Y&R won top honours at this year’s Epica Awards, winning a total of 20 awards – including one Grand Prix. Y&R offices in London, Switzerland, Prague, Paris, Tel Aviv, Italy and Dubai took home three Gold, seven Silver and nine Bronze awards. RKCR/Y&R London’s "Passport Stamps” ad for Land Rover won the Grand Prix. The Epica website explains: “The Land Rover Defender is a vehicle that can tackle almost anything. Used in the most demanding situations around the world the Defender is as tough as they come. To promote this RKCR/Y&R have launched a new press campaign in targeted media. The ads are expertly crafted collages, featuring passport stamps that are built up in the shape of the vehicle. The suggestion is that the Defender is ready for your next adventure, no matter how challenging the environment in which you take it.” Now in its 25th year, the Epica Awards aim to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region. Y&R, RKCR, Epica Awards, Passport Stamps, Land Rover, News Printer Friendly Download PDF Y&R Chicago Wins Famous Footwear Account November 2, 2011 — Famous Footwear and Y&R Chicago Announce new creative agency partnership. ST. LOUIS, Nov. 2, 2011 – Famous Footwear™, a division of Brown Shoe Company, Inc. (NYSE: BWS, www.brownshoe.com) today announced its plans to attract new customers and energize its already sizable loyalty program through an ambitious brand building campaign led by Y&R Chicago. Multi-channel marketing will be the main focus of Y&R’s innovation, as Famous Footwear is committed to engaging with consumers on more innovative platforms. “We want to tell our story in a way that not only resonates with our consumers, but also excites them,” said Famous Footwear senior vice president – retail marketing, Will Smith. “Y&R Chicago’s brand building expertise, retail experience and capability to connect through a variety of traditional and emerging media will allow us to create a more connected dialogue with our consumers.” With this multi-channel outlook in mind, the agency will handle Famous Footwear’s national advertising and consumer imagery, as well as contribute to various marketing and consumer relationship-building programs. Famous Footwear began the search for a new agency in August 2011. “We are so appreciative of the incredible talent that came to us looking to help drive our business,” said Smith. While several agencies from the Ad Age Family Tree made impressive presentations, ultimately the team at Y&R Chicago was selected because of their level of retail and brand-building expertise, strategic vision and superior campaign ideation. “We’re thrilled to be working with Famous Footwear,” said Kary McIlwain, president of Y&R Chicago. “We are excited about our partnership, as the brand fits right into our retail wheelhouse. We are a strong local agency with real knowledge of their home market and a long history of building retail brands. But we are also part of the global Y&R network with its wealth of resources.” As a leading family branded footwear retailer, Famous Footwear is part of Brown Shoe Company’s targeted Family platform, one of three, strategic consumer focus areas for the company. Y&R Chicago will begin telling Famous Footwear’s story of great brands and great values for the entire family in summer 2012. Read more Close Y&R Chicago Wins Famous Footwear Account November 2, 2011 — Famous Footwear and Y&R Chicago Announce new creative agency partnership. ST. LOUIS, Nov. 2, 2011 – Famous Footwear™, a division of Brown Shoe Company, Inc. (NYSE: BWS, www.brownshoe.com) today announced its plans to attract new customers and energize its already sizable loyalty program through an ambitious brand building campaign led by Y&R Chicago. Multi-channel marketing will be the main focus of Y&R’s innovation, as Famous Footwear is committed to engaging with consumers on more innovative platforms. “We want to tell our story in a way that not only resonates with our consumers, but also excites them,” said Famous Footwear senior vice president – retail marketing, Will Smith. “Y&R Chicago’s brand building expertise, retail experience and capability to connect through a variety of traditional and emerging media will allow us to create a more connected dialogue with our consumers.” With this multi-channel outlook in mind, the agency will handle Famous Footwear’s national advertising and consumer imagery, as well as contribute to various marketing and consumer relationship-building programs. Famous Footwear began the search for a new agency in August 2011. “We are so appreciative of the incredible talent that came to us looking to help drive our business,” said Smith. While several agencies from the Ad Age Family Tree made impressive presentations, ultimately the team at Y&R Chicago was selected because of their level of retail and brand-building expertise, strategic vision and superior campaign ideation. “We’re thrilled to be working with Famous Footwear,” said Kary McIlwain, president of Y&R Chicago. “We are excited about our partnership, as the brand fits right into our retail wheelhouse. We are a strong local agency with real knowledge of their home market and a long history of building retail brands. But we are also part of the global Y&R network with its wealth of resources.” As a leading family branded footwear retailer, Famous Footwear is part of Brown Shoe Company’s targeted Family platform, one of three, strategic consumer focus areas for the company. Y&R Chicago will begin telling Famous Footwear’s story of great brands and great values for the entire family in summer 2012. News, Y&R Chicago, Famous Footwear Printer Friendly Download PDF Y&RNY Names Rick Liebling Creative Culturalist November 1, 2011 — Jim Elliott, Chief Creative Officer of Y&R New York, announced today that Rick Liebling has been appointed as the office’s Creative Culturalist, a new position at the agency. Liebling will join the agency on November 1st and work closely with Elliott on both existing clients and new business opportunities. Prior to joining Y&R Advertising, Liebling held the position of Director of Digital Strategy with Coyne PR, providing client counsel and working with accounts teams on a variety of top brands, including Burger King and General Mills. “We’re excited about the addition of Rick in this new and innovative position. His unique perspective on culture, the thought leadership he has demonstrated in the social media and marketing communities and his experience shaping engaging and creative programs for global brands is a great addition to the roster of talent we are assembling here,” said Jim Elliott, Chief Creative Officer, Y&R New York. “As we continue to evolve the offerings and services we provide to our clients, we knew adding someone such as Rick would be critical to that plan.” “In the role of Creative Culturalist, I hope to provide our clients with greater context and understanding of how people are creating and participating in culture,” said Rick Liebling. “I see it as an evolving role that will change based on the needs of each client and how my experience can complement the talented collection of professionals here at Y&R,” he added. Prior to Coyne, Rick held the position of Sr. Social Media Planner at Dare, where he worked on the Sony Ericsson account; and at Taylor where as Global Director of Client Services he led initiatives for brands such as MasterCard, Guinness, Gillette, Johnnie Walker, Yahoo!, P&G and Allstate. Rick was featured in Grant McCracken’s 2009 book, Chief Culture Officer, and was also a contributing author to Age of Conversation 3. In addition to his blog, www.RickLiebling.com, where he writes about culture and brands, he is a frequent contributor to a variety of online publications including Mashable and Social Media Today. He’s spoken at the CLIOs, SXSW, Social Media World Forum and the Blogs with Balls sports conference. Rick lives in Westfield, NJ with his wife and two sons. Read more Close Y&RNY Names Rick Liebling Creative Culturalist November 1, 2011 — Jim Elliott, Chief Creative Officer of Y&R New York, announced today that Rick Liebling has been appointed as the office’s Creative Culturalist, a new position at the agency. Liebling will join the agency on November 1st and work closely with Elliott on both existing clients and new business opportunities. Prior to joining Y&R Advertising, Liebling held the position of Director of Digital Strategy with Coyne PR, providing client counsel and working with accounts teams on a variety of top brands, including Burger King and General Mills. “We’re excited about the addition of Rick in this new and innovative position. His unique perspective on culture, the thought leadership he has demonstrated in the social media and marketing communities and his experience shaping engaging and creative programs for global brands is a great addition to the roster of talent we are assembling here,” said Jim Elliott, Chief Creative Officer, Y&R New York. “As we continue to evolve the offerings and services we provide to our clients, we knew adding someone such as Rick would be critical to that plan.” “In the role of Creative Culturalist, I hope to provide our clients with greater context and understanding of how people are creating and participating in culture,” said Rick Liebling. “I see it as an evolving role that will change based on the needs of each client and how my experience can complement the talented collection of professionals here at Y&R,” he added. Prior to Coyne, Rick held the position of Sr. Social Media Planner at Dare, where he worked on the Sony Ericsson account; and at Taylor where as Global Director of Client Services he led initiatives for brands such as MasterCard, Guinness, Gillette, Johnnie Walker, Yahoo!, P&G and Allstate. Rick was featured in Grant McCracken’s 2009 book, Chief Culture Officer, and was also a contributing author to Age of Conversation 3. In addition to his blog, www.RickLiebling.com, where he writes about culture and brands, he is a frequent contributor to a variety of online publications including Mashable and Social Media Today. He’s spoken at the CLIOs, SXSW, Social Media World Forum and the Blogs with Balls sports conference. Rick lives in Westfield, NJ with his wife and two sons. Y&R New York, Rick Liebling, Creative Culturalist, News Printer Friendly Download PDF Kit Ong Named Executive Creative Director of Vietnam October 21, 2011 — Y&R Asia has appointed Kit Ong as Executive Creative Director for its Vietnam office. Malaysian born Ong joins Y&R with over 20 years experience in the industry, during which time he has worked on award-winning campaigns for many of the world’s leading brands including Procter & Gamble, Nokia, Toyota, Carlsberg and Sony. He joins Y&R from Euro RSCG in Malaysia, and has previously held creative roles at Bates 141, Saatchi & Saatchi and Ogilvy & Mather, as well as a three-year stint at Y&R in the mid 1990s. His impressive awards tally includes numerous Cannes Lions, as well as awards won at Clio, AME, One Show, D&AD and AdFest. He has also sat on awards juries for Spikes Asia and Clio. Marcus Rebeschini, Chief Creative Officer, Y&R Asia said, “Two years ago our office in Jakarta was a sleeping giant and after some changes and thanks to a great team there, it’s regarded as the most creative agency in Indonesia. I believe Y&R Vietnam is now at that point and I think bringing Kit on board will be the much needed wake-up call the office needs. Kit’s an amazingly humble creative talent and his approach to work is very much about making things happen which is what the office needs. I hope to see him wake this sleeping giant.” Read more Close Kit Ong Named Executive Creative Director of Vietnam October 21, 2011 — Y&R Asia has appointed Kit Ong as Executive Creative Director for its Vietnam office. Malaysian born Ong joins Y&R with over 20 years experience in the industry, during which time he has worked on award-winning campaigns for many of the world’s leading brands including Procter & Gamble, Nokia, Toyota, Carlsberg and Sony. He joins Y&R from Euro RSCG in Malaysia, and has previously held creative roles at Bates 141, Saatchi & Saatchi and Ogilvy & Mather, as well as a three-year stint at Y&R in the mid 1990s. His impressive awards tally includes numerous Cannes Lions, as well as awards won at Clio, AME, One Show, D&AD and AdFest. He has also sat on awards juries for Spikes Asia and Clio. Marcus Rebeschini, Chief Creative Officer, Y&R Asia said, “Two years ago our office in Jakarta was a sleeping giant and after some changes and thanks to a great team there, it’s regarded as the most creative agency in Indonesia. I believe Y&R Vietnam is now at that point and I think bringing Kit on board will be the much needed wake-up call the office needs. Kit’s an amazingly humble creative talent and his approach to work is very much about making things happen which is what the office needs. I hope to see him wake this sleeping giant.” Y&R Asia, Kit Ong, Executive Creative Director, Vietnam Office, News Printer Friendly Download PDF Australia’s The Campaign Palace and Y&R form creative powerhouse in Asia October 17, 2011 — Y&R announces the launch of boutique sister agency The Campaign Palace in Jakarta, Indonesia to further strengthen its integrated offering to clients across Asia. With a worldwide reputation for creating visually stunning and impactful campaigns, this is the first office to be opened in Asia by the award-winning Australian creative agency as part of their expansion plans in the region. The Campaign Palace launches in Jakarta at an exciting time for Y&R in Indonesia. The Indonesia agency is on a creative high, with recent international award wins and last year winning the country’s first ever Gold Lion at Cannes. The recent appointment of Asia’s top three ranked creative Kevin Le is testament to Y&R’s continued commitment to innovative creativity. The Campaign Palace will be led by Andrew Dowling & Kevin Le, CEO and ECD of Y&R Jakarta respectively and jointly managed by General Manager Adam Lau and Creative Director, Adi ‘Didot’ Prihadi. They will report into Mark Mackay, Chair of the Palace Group. The agency will be responsible for all creative activity for leading Indonesian health foods company, Kalbe Nutritionals, as its anchor client in Jakarta. The Campaign Palace currently has offices in Melbourne and Sydney and has been responsible for some of Australia’s best known and most effective creative campaigns for over 35 years for clients including Panasonic Australia, Target and Bayer. The agency will join the roster of Y&R Group agencies already with a presence in Indonesia including Y&R, Landor, Wunderman, Burson-Marsteller and Cohn & Wolfe. Commenting on the announcement, David Sable, Global CEO, Y&R said, “This is an exciting and important moment for all of us. The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.” Mark Mackay, Chair of the Palace Group, said, “We have a long-held ambition to migrate The Campaign Palace into new markets. I am delighted to see this ambition become a reality. Jakarta will be our first in a southern hemisphere Palace network.” Andrew Dowling, CEO, Y&R Jakarta said, “The launch of The Campaign Palace in Indonesia is an exciting addition to the Y&R Group offering, along with the industry as a whole. I grew up admiring The Campaign Palace and their approach to creativity which helped to create and define some of Australia’s leading brands.” Read more Close Australia’s The Campaign Palace and Y&R form creative powerhouse in Asia October 17, 2011 — Y&R announces the launch of boutique sister agency The Campaign Palace in Jakarta, Indonesia to further strengthen its integrated offering to clients across Asia. With a worldwide reputation for creating visually stunning and impactful campaigns, this is the first office to be opened in Asia by the award-winning Australian creative agency as part of their expansion plans in the region. The Campaign Palace launches in Jakarta at an exciting time for Y&R in Indonesia. The Indonesia agency is on a creative high, with recent international award wins and last year winning the country’s first ever Gold Lion at Cannes. The recent appointment of Asia’s top three ranked creative Kevin Le is testament to Y&R’s continued commitment to innovative creativity. The Campaign Palace will be led by Andrew Dowling & Kevin Le, CEO and ECD of Y&R Jakarta respectively and jointly managed by General Manager Adam Lau and Creative Director, Adi ‘Didot’ Prihadi. They will report into Mark Mackay, Chair of the Palace Group. The agency will be responsible for all creative activity for leading Indonesian health foods company, Kalbe Nutritionals, as its anchor client in Jakarta. The Campaign Palace currently has offices in Melbourne and Sydney and has been responsible for some of Australia’s best known and most effective creative campaigns for over 35 years for clients including Panasonic Australia, Target and Bayer. The agency will join the roster of Y&R Group agencies already with a presence in Indonesia including Y&R, Landor, Wunderman, Burson-Marsteller and Cohn & Wolfe. Commenting on the announcement, David Sable, Global CEO, Y&R said, “This is an exciting and important moment for all of us. The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.” Mark Mackay, Chair of the Palace Group, said, “We have a long-held ambition to migrate The Campaign Palace into new markets. I am delighted to see this ambition become a reality. Jakarta will be our first in a southern hemisphere Palace network.” Andrew Dowling, CEO, Y&R Jakarta said, “The launch of The Campaign Palace in Indonesia is an exciting addition to the Y&R Group offering, along with the industry as a whole. I grew up admiring The Campaign Palace and their approach to creativity which helped to create and define some of Australia’s leading brands.” News, Y&R, The Campaign Palace, Jakarta, Indonesia Printer Friendly Download PDF Carter Murray Named President and CEO of Y&R Advertising North America September 23, 2011 — David Sable, Chief Executive Officer of Y&R, announced today that Carter Murray has been appointed President and Chief Executive Officer of Y&R Advertising’s North America operations. Starting his new position at the end of October, Murray will be based in New York and will be responsible for overseeing all of Y&R Advertising’s North America offices, including pursuing new business in the region. Carter joins Y&R Advertising from Publicis Worldwide in Paris, where he worked for over four years, most recently as Chief Marketing Officer and Worldwide Account Director, in addition to being an Executive Committee member. As the global leader for their Nestle business, Carter drove double-digit growth across the account’s 80 markets and, not surprisingly, off-the-chart client satisfaction results. “We’re thrilled to bring Carter on board to lead our exciting North America team. We’ve made great strides this past year and brought in some amazing talent — Bob Winter, Joe Kayser, Doug Sweeny and Jim Elliott — people who both fit our DNA and advance our culture,” said David Sable. “I know Carter will build on the momentum. Everything about him — from his global client experience to his operational successes to his new business track record — makes him the perfect choice for the role and for Y&R.” “I’m delighted to join the Y&R family. Y&R Advertising’s North America network has made great progress this past year. All the ingredients are there — Great people and a lot of fantastic new talent that came on board this year, a great roster of clients, and some really fine and innovative work. It’s an exciting time to join,” said Murray. Prior to Publicis, Carter spent nine years at Leo Burnett, running accounts and new business, starting with his first role in their mothership Chicago office and then moving to Germany, London and Paris, where he ultimately was the regional new business director for EMEA. Carter received his Bachelor of Arts from Duke University. Read more Close Carter Murray Named President and CEO of Y&R Advertising North America September 23, 2011 — David Sable, Chief Executive Officer of Y&R, announced today that Carter Murray has been appointed President and Chief Executive Officer of Y&R Advertising’s North America operations. Starting his new position at the end of October, Murray will be based in New York and will be responsible for overseeing all of Y&R Advertising’s North America offices, including pursuing new business in the region. Carter joins Y&R Advertising from Publicis Worldwide in Paris, where he worked for over four years, most recently as Chief Marketing Officer and Worldwide Account Director, in addition to being an Executive Committee member. As the global leader for their Nestle business, Carter drove double-digit growth across the account’s 80 markets and, not surprisingly, off-the-chart client satisfaction results. “We’re thrilled to bring Carter on board to lead our exciting North America team. We’ve made great strides this past year and brought in some amazing talent — Bob Winter, Joe Kayser, Doug Sweeny and Jim Elliott — people who both fit our DNA and advance our culture,” said David Sable. “I know Carter will build on the momentum. Everything about him — from his global client experience to his operational successes to his new business track record — makes him the perfect choice for the role and for Y&R.” “I’m delighted to join the Y&R family. Y&R Advertising’s North America network has made great progress this past year. All the ingredients are there — Great people and a lot of fantastic new talent that came on board this year, a great roster of clients, and some really fine and innovative work. It’s an exciting time to join,” said Murray. Prior to Publicis, Carter spent nine years at Leo Burnett, running accounts and new business, starting with his first role in their mothership Chicago office and then moving to Germany, London and Paris, where he ultimately was the regional new business director for EMEA. Carter received his Bachelor of Arts from Duke University. News, Carter Murray, CEO, Y&R, North America Pages 1 2 3 4 5 6 7 8 9 … next › last » Footer Left Copyright © 2015 Y&R WPP Young & Rubicam Group Footer Right Privacy Policy Terms and Conditions