MAGNA ABOUT US NEWS PEOPLE ATLAS IN THE NEWS NOVEMBER 17, 2021 // IN THE NEWS WHY PROPER USE OF CONTEXTUAL TARGETING NEEDS TO FOCUS ON MINDSET MORE THAN METADATA, REPORT By Michael Bürgi, Published by Digiday In the latest chapter of the never-ending search for effectiveness married with efficiency, IPG’s MAGNA unit, through its MAGNA Media Trials arm, has joined forces with GumGum to study optimal times and ways to employ contextual targeting. Their ultimate revelation: it’s all about using context when the consumer’s … READ FULL STORY NOVEMBER 3, 2021 // IN THE NEWS THE “RELIABILITY AND QUALITY” OF NEWS CONTENT PLAYS A SIGNIFICANT ROLE IN ACHIEVING BRAND SAFETY, NEW STUDY FINDS By Michael Bürgi, Published by Digiday The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers. In a … READ FULL STORY NOVEMBER 3, 2021 // IN THE NEWS ADVERTISING IN RELIABLE NEWS SOURCES PROVIDES STRONGER BRAND EFFECTIVENESS By Brad Adgate, Published by Forbes In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led … READ FULL STORY NOVEMBER 1, 2021 // IN THE NEWS WHAT DOES ASMR AND MUKBANG HAVE TO DO WITH ADVERTISERS? By Patti Summerfield, Published by CARD Online While brands go to great lengths to avoid offensive content, MAGNA suggests thinking twice about ad placement beside videos that don’t align with their values. For years, advertisers have focused on avoiding having their ads appear next to offensive content. However, the negative effects of proximity … READ FULL STORY OCTOBER 27, 2021 // IN THE NEWS ADS NEAR “MISALIGNED CONTENT” CAN HURT PURCHASE INTENT AND BRAND TRUST: MAGNA STUDY By Chris Powell, Published by The Message Ads that appears alongside “misaligned content,” a broad term that can include everything from pimple popping to ASMR videos, can see effectiveness reduced and leave consumers with a negative impression of a brand, according to a new research study from Magna and Channel Factory. While brands are focused … READ FULL STORY OLDER POSTS ABOUT MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary media trials, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers. GLOBAL HEADQUARTERS 100 West 33rd Street, 9th Floor New York, NY 10001 212-883-3700 CONNECT WITH US LinkedIn Twitter Instagram Email Global Careers © Copyright 2021 MAGNA All Rights Reserved. | MAGNA is part of the IPG Mediabrands Network. CCPA Privacy Notice | Privacy Notice | Cookie Setting Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above: You may adjust your cookie settings at any time by clicking here. Yes No