Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech — Download Report » . FLASHTALKING & CONSUMER PRIVACY . FLASHTALKING IS COMMITTED TO CONSUMER PRIVACY AND DATA PROTECTION. As the industry’s leading independent provider of ad delivery, creative personalization, and media measurement, we honor consumer notice and choice while helping advertisers improve the quality, relevance, and effectiveness of digital advertising. We do not buy, sell, or share media or user data. Nor do we profile users, broker audiences, or collect personally-identifiable information, such as a person’s name and email address, or store sensitive information of any sort. Our products and policies limit our collection and use of personal data to basic identifiers such as cookie IDs, device IDs, IP addresses and location data when provided, which we use for fraud detection, engagement analysis, and advertising delivery and measurement activities that are at the core of our business. Flashtalking may also use a privacy-oriented, cookieless approach to identify devices for measuring advertising quality and effectiveness. While this technology looks at a number of data signals, it does not collect sensitive data from a user’s device. All data is securely stored and protected using industry-certified security and encryption protocols. Learn more about Flashtalking’s use of data in our Privacy Policy. FLASHTALKING SUPPORTS CONSUMER CHOICE AND TRANSPARENCY. Flashtalking fully respects users’ opt-out and privacy preferences. Users can easily opt-out of interest-based creative personalization and all tracking (cookie-based and cookieless) through our website, or industry opt-out sites in the US and Europe. Furthermore, Flashtalking is audited annually and monitored continually by the NAI for compliance with their industry-leading privacy guidelines. Flashtalking has expanded our opt-out policies so that every time an advertiser leverages our cookieless technology, consumers always have notice and the choice of whether to opt-out of collection and use of personal data. Flashtalking is taking the following steps to ensure consumers are aware and in control of how personal data is used. Every ad using our cookieless approach will include our Privacy icon. By clicking on this icon, consumers can find more information about the Flashtalking cookieless technology and are provided with the option to opt out. Flashtalking policy requires that every advertiser website deploying Flashtalking’s cookieless approach should include a reference to cookieless tracking in their consumer privacy policy or related statements, and should provide a link for the consumer to opt out. FLASHTALKING FOCUSES ON REGULATORY COMPLIANCE. To meet the enhanced standards for transparency and accountability for personal data uses under the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), we have implemented a comprehensive cross-functional effort towards compliance. Our program ensures that our administrative, technical and operational controls comply with regulatory requirements. This includes safeguarding the data under our care using secure encryption technologies, and independently testing our information security against international standards using third-party auditors. We have appointed a Data Protection Officer to oversee our privacy and security compliance programs (contact information below). Flashtalking is also among the first sponsors of the IAB Europe’s Transparency and Consent Framework for programmatic advertising and digital media services and is a registered vendor. Additional actions we are taking include: Implementing new internal controls to ensure Privacy by Design in our products on an ongoing basis Enabling processes to ensure data subjects have access to their itemized rights Enhancing our contracts with clients and partners to ensure all parties are able to meet their respective compliance obligations Flashtalking’s Data Protection Officer (DPO) is Colin O’Malley (privacy@flashtalking.com) CONTACT US SUBSCRIBE TO NEWSLETTER | PUBLISHER CERTIFICATION | PRIVACY POLICY | MODERN SLAVERY POLICY | CONSUMER PRIVACY | OPT-OUT|SUBMIT VULNERABILITY REPORT OR BUG © COPYRIGHT SIMPLICITY MARKETING 2007-2020. FLASHTALKING IS A TRADEMARK OF SIMPLICITY MARKETING LTD. THIS SITE USES COOKIES TO STORE INFORMATION ON YOUR COMPUTER. Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. I Do Not Accept NECESSARY COOKIES Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. To opt out of cookies and cookieless approaches for personalized ad serving and measurement, please visit https://www.flashtalking.com/optout ANALYTICS Cookies may be placed to improve site usability and experience. Analytics On Off MARKETING Cookies may be placed for remarketing purposes. Marketing On Off About this tool (Opens in a new window) External Link Icon Cookie Control