ABOUT CLIENTS WORK TEAM INSIGHTS CAREERS CONTACT HSBC UK HSBC It’s Payback Time SPECIALISMS DIGITAL ACQUISITION INTEGRATED CAMPAIGN PAID SOCIAL VIDEO In 2019, HSBC appointed CHS to launch their Rewards Credit Card. It was a mid-market proposition exclusively for current account customers. CHS handled the entire process. From development of the proposition and wrapper, through to the production of campaign assets across VoD, YouTube, paid social and online display. Our campaign launch video used ‘spritzing’ techniques, so we could tell our HSBC product story at lightning speed on VoD. This video was viewed over 3.7 million times. Our campaign launch video was viewed over 3.7 million times. 3.7 million views The paid social and online display assets followed suit – with close to 40 assets. We were also able to test messages across different visuals, including both static and video formats. The campaign greatly exceeded our marketing targets – and has since reaped 7 industry award nominations. 7 award nominations including winner of the CIM Marketing Excellence Awards 2020 – Best Financial Services Campaign MORE PROJECTS SEE WORK HSBC UK How HSBC Switched on Summer ALLIANZ Dare to believe with Jonnie Peacock OUR AWARDS CREATIVITY/INNOVATION WINNER 2018 BEST FINANCIAL SERVICES CAMPAIGN WINNER 2020 BEST FINANCIAL SERVICES CAMPAIGN WINNER 2020 GET IN TOUCH Fancy a chat? We would love to hear from you GET IN TOUCH An integrated creative agency THE ISLAND +44 (0)1202473423 hello@chs.agency 41 Mill Road, Christchurch, Dorset BH23 2JY PHOTOGRAPHY STUDIOS +44 (0)1202473423 hello@chs.agency Unit 15 - 19 Sea Vixen Ind. Estate Wilverley Road, Christchurch Dorset BH23 3RU LINKS Privacy Policy Covid-19 Return To Work FOLLOW US © 2021 CHS. All Rights Reserved. Registered in England no. 01109337.