BRAINTRUST CLUB ES BRAINTRUST AREAS OF ACTION METHODOLOGIES BLOG CONTACT DOWNLOADS METHODOLOGIES AT THE FOREFRONT, IN MULTIPLE DISCIPLINES COMPETITIVE INTELLIGENCE ONLINE MARKET MONITORING THROUGH EARLY WARNING APP It facilitates continuous monitoring with a 360º vision of a company's competitive environment. COMPETITION OBSERVATORY The observatory facilitates continuous monitoring with a 360º vision of a company's competitive environment. VIEW + PROPRIETARY PANEL OF EXPERT PANELISTS Facilitates continuous monitoring with a 360º vision of a company's competitive environment. STUDIES AND QUANTITATIVE MODELLING KANO MODELS Herramienta que ayuda a identificar los drivers que son «Value Creators», así como los «Pain Points». Clasifica los atributos de una experiencia según estos sean percibidos por el cliente y el efecto que provocan en ellos. DESIGN CUSTOMER ARCHETYPES No todos los clientes son iguales y por lo tanto no se les puede vincular utilizando las mismas experiencias. El análisis de la cartera de clientes en base a la segmentación comportamental con herramientas estadísticas permite realizar “retratos robot” de las diferentes tipologías de «buyer-persona» con respaldo numérico y dimensionamiento de cada uno de los «cluster» identificados. CUSTOMER LEAKAGE ANALYSIS Churn analysis or number of customers and subscribers who have unsubscribed or stopped belonging or following a company. MARKET MODELLING Growth, quotas, ... SEGMENTATION AND ARCHETYPING MODELS It facilitates continuous monitoring with a 360º vision of a company's competitive environment. SCORING MODELS Facilitates continuous monitoring with a 360º vision of a company's competitive environment. CUSTOMER EXPERIENCE CUSTOMER EXPERIENCE - CE CPU - USER TEST CENTERS It facilitates the testing of company processes through their impact on the real user experience. Both mystery users and real users incorporated into a Panel are used. CUSTOMER EXPERIENCE - CE CUSTOMER READINESS Metodología orientada a aportar a la alta dirección de las compañías el estado de desarrollo y cumplimiento de la modificación de los procesos internos planteada en el “Blueprint», pero en lugar de trabajarse en base al cumplimiento de los hitos de los diferentes proyectos, se realiza en base a la medición de la experiencia entregada a clientes reales en cada momento del Customer Journey. CUSTOMER EXPERIENCE - CE DESIGN MODEL Metodología que simplifica el proceso de diseño de las experiencias que se desea entregar al cliente. La metodología contempla el balance cognitivo de todas las fases del «Customer Journey» para conseguir la experiencia deseada. ANALOG - DIGITAL" EXPERIENCE DESIGN Ensures that the Digital Transformation responds to the desired experience. VIEW + CUSTOMER-CENTRIC DIGITAL TRANSFORMATION Facilitates continuous monitoring with a 360º vision of a company's competitive environment. ADVANCED VOICE OF THE CUSTOMER MONITORING System that collects and manages the opinion and comments received from customers through all points of contact between them and the company. CUSTOMER EXPERIENCE - CE BLUEPRINT Methodology that facilitates the "landing" of the designed experience to the internal processes of the company, in a way that guarantees that the experience delivered to the customer is really the one that has been designed. CPU - CHANNEL MONITORING USER TESTING CENTER It facilitates the testing of company processes through its impact on the real experience of users in the different channels. Both mystery users and real users incorporated into a Panel are used. UX/UI DESIGN Metodologías específicas centradas en la mejora de la experiencia de los canales digitales App, Web, TV. Incorporan desde «User Test» con usuarios reales y análisis experto mediante heurísticos hasta propuestas de mejora en el diseño. STRATEGY AND TRANSFORMATION CENTRE OF EXCELLENCE IN BIG DATA Discloses Big Data capabilities for business case execution VIEW + DIGITAL TRANSFORMATION USE CASE ROADMAP Enables rapid generation of use cases from Vision Workshops CUSTOMER-CENTRIC DIGITAL TRANSFORMATION Facilitates continuous monitoring with a 360º vision of a company's competitive environment. VISION BIG DATA WORKSHOPS Ensures Digital Transformation is responsive to the business CHANNEL AND OPERATIONS OPTIMIZATION CPU - CHANNEL MONITORING USER TESTING CENTER It facilitates the testing of company processes through its impact on the real experience of users in the different channels. Both mystery users and real users incorporated into a Panel are used. CAN WE HELP YOU GROW? 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