COVID-19 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD McDonald’s RISE N’ RAVE We created the very first Rise N' Rave - an early morning dance party that set the tone for McDonald's new Triple Breakfast Stack – a massive sandwich comprised of two sausage patties, two slices melted American cheese, bacon, scrambled egg on an English muffin, biscuit or McGriddle. To target millennials who skip breakfast, we decided to make this early morning meal exciting again with a big early morning dance party. Hosted by DJ Manila Killa, this sensory experience went from 6 AM to 8 AM. Daytime dancers who arrived with a receipt showing they bought a Triple Breakfast Stack sandwich were given priority access. The Results: It was a party for all involved. What began as an Asian Consumer experiential event, quickly captured the general public's imagination. Over 400 guests attended the party with lines wrapped around the block at 4:30 in the morning. That was a lot of Triple Breakfast Stacks. The event gained massive earned social media conversations and media attention, starting with Asian-centric media, to mainstream EDM media, then to general market publications and live morning television coverage. 100% message pull through 35 earned media placements 6.2MM earned social media impressions 10MM total social media impressions It was a big day for a big breakfast sandwich. LA 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 SF PO Box 1519 Fremont CA 94538 T 415.787.7492 NY 215 Park Avenue South, Suite 305 New York, NY 10003 T 646.979.8959 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD © IW GROUP PROPERTY 2021

COVID-19 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD CONTACT LOS ANGELES NEW YORK LOS ANGELES 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 WORK WITH US Let’s create something extraordinary together. Get in touch to chat about the possibilities. CONNECT LA 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 SF PO Box 1519 Fremont CA 94538 T 415.787.7492 NY 215 Park Avenue South, Suite 305 New York, NY 10003 T 646.979.8959 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD © IW GROUP PROPERTY 2021