APPSIGHT APPSIGHT'S “REALITY RESEARCH” GENERATES UNIQUELY ILLUSTRATIVE PICTURES AND VIDEOS CREATED BY YOUR TARGET IN RESPONSE TO YOUR QUESTIONS APPSIGHT MOBILE RESEARCH Respondent generated images and videos. At Lieberman we believe we can learn from them. Our Appsight tool takes you deep inside your target’s world: Doctors and HCPs can take you into their practices and hospital cafeterias. Consumers can take you into their bathroom medicine cabinets, the aisles of their favorite stores, restaurants and social gatherings – places traditional research can’t easily go. The result is “reality research:” uniquely illustrative pictures and videos created by your target in response to your questions. HOW IT WORKS: We partner with you to develop essential questions and program them into our proprietary mobile app. Respondents are alerted that our survey is ready, they log in, and then record themselves answering our questions. Appsight was recently used in a global study to more fully understand how consumers choose and use OTC medications. The resulting footage is personal and powerful: it generated unique understanding and enthusiasm that come with seeing real people share their candid thoughts in real environments. Our Location: Our office is located at: 98 Cutter Mill Road, Suite 359 Great Neck, NY 11021 Want to know more? Find out how this service can help you achieve your goals. Send us a message or call us at (516) 829-8880. Your Information Is Secure Trust your data is safe. We offer the highest level of cybersecurity and data privacy, exceeding industry and client standards. © 2021 Lieberman, Inc. | Privacy Policy | Fraud Protection | Visit FRC, A Lieberman Company Digital Marketing by Flexible Systems

MARKET SEGMENTATION PSYCHOLOGICAL INSIGHTS APPROACH TO MARKET SEGMENTATION GAIN A DEEPER UNDERSTANDING INTO THE MINDSET OF THE PATIENT WITH PIN. PIN builds off of traditional market segmentation by incorporating concepts from modern psychology (e.g., positive psychology, resilience theory, locus of control) into our understanding of patient segments. PIN allows us to fully understand patient’s motivations and what’s driving their treatment decisions. By doing so, we can better identify unique, movable and actionable patient segments, and help develop meaningful messages to reach these targets. Our Location: Our office is located at: 98 Cutter Mill Road, Suite 359 Great Neck, NY 11021 Want to know more? Find out how this service can help you achieve your goals. Send us a message or call us at (516) 829-8880. Your Information Is Secure Trust your data is safe. We offer the highest level of cybersecurity and data privacy, exceeding industry and client standards. © 2021 Lieberman, Inc. | Privacy Policy | Fraud Protection | Visit FRC, A Lieberman Company Digital Marketing by Flexible Systems