LEXUS CREATING A RELATIONSHIP WITH YOUNG HISPANICS THE CHALLENGE The Lexus NX F SPORT is enriched with advanced technology and distinctive styling for a dynamic luxury driving experience. We needed to find an approach that would drive affinity and connection to the NX among young, affluent Hispanics. BARRIER Young, affluent Hispanics didn’t always see Lexus as a brand that understood them emotionally and culturally. SOLUTION The new Android Auto feature helps our hero connect with his long-distance mother, so she doesn’t miss singing her favorite lullaby “Arrorró Mi Niño” to her grandchild. RESULTS Lift to consideration: 72%. Net call to action: 80%. Brand likeability: 82%. ADDITIONAL WORK Nike – Epic React Launch McDonald’s – Let Family Fun Reign DevaCurl – CurlWins Bristol-Myers Squibb Tequila Avión – Brand Launch McDonald’s – Pool Groove The Water Project – Humanizing a Global Crisis Spalding – True Believers Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up

THE WATER PROJECT CREATING AWARENESS TO A GLOBAL CRISIS THE CHALLENGE The water crisis is the #1 global risk based on impact to society, according to the World Economic Forum. Over 600 million people in the world lack access to safe drinking water. BARRIER Most people want to do the right thing, but it’s easy to tune out issues that are happening on the other side of the world because they don’t really impact one day to day. SOLUTION Bring to life how we take clean water for granted by making access to a simple sip of water surprisingly frustrating. RESULTS Over 10M views, shares and likes on Facebook, YouTube, Twitter and Instagram; global reach to over 180 countries; $2M earned media value; 20M earned impressions; +300% increase in donations. ADDITIONAL WORK Nike – Epic React Launch McDonald’s – Let Family Fun Reign Lexus – Lullaby DevaCurl – CurlWins Bristol-Myers Squibb Tequila Avión – Brand Launch McDonald’s – Pool Groove Spalding – True Believers Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up