BLOG The Next Level Bar Crawling: Shifting Standards in Video Production Seen any good videos lately? No, not Peaky Blinders, The Handmaid’s Tale or The Marvelous Mrs. Maisel – they’re good, but they’re TV shows. Rather, what have you seen on social media (YouTube, Facebook, Twitter, etc.) that’s caught your eye? There’s plenty to see, for sure. According to the website BiographOn.com: 300 hours of video […] VIEW ARTICLE Meet Patrick Talley, Account Executive Extraordinaire Take a moment to think about all the characteristics that make a stellar Account Executive. Someone who thinks big-picture? Someone who advocates for growth of the client and the agency? Someone who responds to emails quickly and thoroughly, with a natural intuition for scheduling meetings at just the right time and with just the right […] VIEW ARTICLE Rob Hardison: Healer, Shaman, Senior Art Director We’re about ideas. They’re part of our name, and they’re what drive our business forward and, ultimately, make our clients happy. There are few people at o2 who embody this core value more than Rob Hardison, our Senior Art Director. When it comes to creative work that captures audiences and wins awards, Rob is generally […] VIEW ARTICLE Waking Up: Discovering Unconscious Bias I am not a racist. Or a xenophobe, homophobe or any other kind of phobe. VIEW ARTICLE A Conversation with Bill Todd, President of o2ideas By the time you read this, there’s no telling where Bill Todd might be. He could be in another state leading a team on a workforce development project, or he might be down the street getting coffee with a recent grad looking to build a network. He could be at home with his family, and […] VIEW ARTICLE Rookie Observations: Empathy at the Core of PR When I was fresh out of college and on the job hunt, I had a few hurdles to jump before I could start a career. I wanted to go into communications, but I didn’t have any real-world experience outside of an internship writing stories for my college’s alumni newsletter. VIEW ARTICLE The Business of Social Media: Best Practices to Keep Brands Relevant In the digital age, social media continues to grow by leaps and bounds. Today, it’s booming like never before, with more and more people joining social media sites and using them regularly and efficiently. To date, 3.2 billion people around the world use social media. Of these active users, 90.4% are Millennials, 77.5% are Gen […] VIEW ARTICLE Three Ways to Make Your Videos Pop in 2019 The other day I did something I’d never done before: I watched a pre-roll ad on YouTube in its entirety. I watched it voluntarily, without hovering the mouse in the bottom corner waiting for the “Skip Ad” option to appear. And I enjoyed all 96 seconds of it. VIEW ARTICLE Agency Highlights, Office Escapades and Reflections at the Halfway Point After a long Independence Day weekend spent powering through the Alabama heat to celebrate with fireworks, cookouts and Season 3 of Stranger Things, it’s nice to be back in a climate-controlled office with an energized team. In the air conditioning. The events of the weekend – the controlled chaos of Vulcan’s spectacular pyrotechnics, time spent […] VIEW ARTICLE o2 Initiation: A Story Worth Sharing As a recent addition to the o2 team and a young man still in the early years of his career, I’m reminded each day that I have a lot to learn. It’s a fast-paced industry, and it’s both daunting and thrilling to realize that there’s no telling what might happen in a day at the […] VIEW ARTICLE TAKE OUR QUIZ Is your brand ambitious? FREE CONSULTATION Take your brand to the next level. 205.949.9494 info@o2ideas.com Minority-owned, NMSDC Certified. Member Worldwide Partners, Inc. Privacy policy. © 2021 o2ideas Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/o2ideas/public_html/wp-includes/functions.php on line 5107