We use cookies to help us understand our website visitors so we can improve our website, products, services and marketing efforts. My Account Corporate About Us Our Mission » Ever since our founder, Genichi Kawakami, established Yamaha Motor in 1955, it is our mission to give to ALL our customers KANDO. And not just only with our products. Our History » Our history starts when Genichi Kawakami, our founder, decided to enter the motorcycle market. Read how his vision determined Yamaha’s product development and (business) activities and still does. #MyYamahaStory » Everyone experiences the rev of their heart with Yamaha in different ways. Discover here the stories of our racing legends and Yamaha people. Our Activities » The activities we undertake are always in line with our mission, bringing people Kando, while bringing consciousness to do things in unconventional ways yet also taking social responsibilities. Yamaha Motor Academy » At the Yamaha Motor Academy we support our dealers with specialised education, modern skills-development opportunities and the latest knowledge to help them to deliver the best customer experience in the industry and provide you Yamaha’s KANDO. Yamaha & YOU Magazine » “Yamaha & YOU” gives you the best of Yamaha lifestyle combined with the customer-focused “YOU Services” range. You can access “Yamaha & YOU” from anywhere to catch up with the latest features and developments that Rev your heart. View the 2020 edition here Our Organisation » We offer you various products and services. We have listed them here for you. At the same time, you also get an insight into our organization. Working at Yamaha » Yamaha is a dynamic company. All of us at Yamaha constantly strive to deliver our Customers Kando, Japanese for a moment of an ultra-unique experience and emotion which we aim to generate through our products. Become a Dealer » Enjoy the benefits of the unmistakable Yamaha brand. Yamaha has been developing high-quality products since 1955. Press » Yamaha is constantly evolving in the countries in Europe we operate, in Europe as a whole and globally. From our product and services, up to events and corporate information, you can find the latest news on our media site. ©Yamaha Motor Europe N.V. / Yamaha Motor Co., Ltd. The information and/or imagery on these webpages may never be used for commercial or non-commercial purposes without the explicit written consent of Yamaha Motor Europe N.V. and/or Yamaha Motor Co., Ltd. Always ride in a safe manner and obey all local road laws. Corporate