Buzzoole — about — our technology — resources — contact english Search Net Reach: to discover the deduplicated reach of your campaigns Categories Brands Influencer Marketing Posted on July 7, 2020 Companies are increasingly using influencer marketing in a strategic and regular way. This new approach is certainly influenced by data showing how influencers’ powerful credibility and followers’ have a strong propensity to purchase. According to a recent survey by Nielsen Global Media (2,000 interviews representative of the Italian population aged 18+ and connected to the internet, April 2020), 52% of those who follow at least one creator claimed to have purchased a product inspired by an influencer in the last 30 days. In order to achieve maximum effectiveness, influencer marketing campaigns are designed to cover medium-long periods (6 months or one year) and end up involving dozens of creators, who in turn post more content on different channels. As a result, a user may view the same post on the influencers’ other social channels or see posts from the same campaign from multiple influencers. Hence the need to calculate the number of people actually reached by the entire activity. Thanks to our collaboration with Nielsen Global Media, we have developed a methodology for this calculation. Net Reach integrates data, provided by Buzzoole and other social analytics platforms, with a quantitative survey on a sample of the creators’ followers who have been activated for the campaign being measured. Using this process, it is possible to detect how many individuals have seen the posts, and the degree of overlap between the followers of the creators involved across the various platforms. Buzzoole customers may request this additional study in order to improve on the measurement of their influencer marketing campaigns. In addition, customers can still request a Nielsen Brand Effect analysis, which provides an understanding of the campaign’s impact based on the KPIs of primary and secondary brands. The analysis also compares the impact against other digital activities (top of mind, spontaneous and solicited awareness, favourability, recommendation, and intention to buy). Contact us to find out more. CONTACT US Share the knowledge! This post is also available in: Italian Tags: buzzoole, metrics, product, technology Post navigation Previous post A new analysis dashboard for creators Next post Buzzoole Discovery: the new Performance area Related Posts Categories Brands Influencer Marketing Posted on December 19, 2018 How to Stand Out From the Crowd Leave a Comment on How to Stand Out From the Crowd Categories Brands Influencer Marketing Posted on August 12, 2021 How to get to know your influencer audience with Buzzoole Discovery Leave a Comment on How to get to know your influencer audience with Buzzoole Discovery Leave a Reply Connect with: Your email address will not be published. Required fields are marked * Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. English Recent Posts Categories Brands Influencer Marketing Posted on August 12, 2021 How to get to know your influencer audience with Buzzoole Discovery Leave a Comment on How to get to know your influencer audience with Buzzoole Discovery Categories Brands Influencer Marketing Posted on March 25, 2021 Buzzoole Tracker: how to track your Influencer Marketing campaigns Leave a Comment on Buzzoole Tracker: how to track your Influencer Marketing campaigns Categories Brands Influencer Marketing Posted on October 30, 2020 Buzzoole Discovery: the new Performance area Leave a Comment on Buzzoole Discovery: the new Performance area Categories Creators Influencer Marketing Posted on April 9, 2020 A new analysis dashboard for creators Leave a Comment on A new analysis dashboard for creators Popular posts How does Buzzoole work? posted on January 22, 2019 | under About Buzzoole How Influencers can Bridge Gender Gaps on Social Media posted on June 26, 2019 | under Creators Influencer Marketing A new analysis dashboard for creators posted on April 9, 2020 | under Creators Influencer Marketing The Power of Visual Content: body positivity on Instagram posted on October 12, 2017 | under Influencers, Social Media Trends The Fenty Launch: Influential Beauty Bloggers posted on November 2, 2017 | under Brands Influencer Marketing Sign-up for our monthly updates First name* Last name* Email* Language* Please Select Italian English Business type* Please Select brand agency influencer I have read the Buzzoole Privacy Policy and consent to receive newsletters loader — about — our technology — resources — contact ©2021. 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