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Adidas blurs the lines between real world and real play Adam&eve DDB and Adidas kick off new tech in ‘Play Connected’ ad to promote wearable tech that converts real life play to in-game skill. To promote Adidas’ GMR product (pronounced ‘gamer’), Adam&eveDDB encourages gamers to ‘play connected.’ GMR, a shoe insert that turns real world play into skill in the EA Sports’ FIFA Mobile game, inspired an ad that blurs the lines between real world and game play. Play Video ANDEA's probiotic soap cleans polluted rivers in Peru AWA Ad Film Miller Lite says farewell to cringey office parties Miller Lite Ad Film Inquiries info@ddb.com 1-212-415-2000 press@ddb.com jobs@ddb.com Company Work News About Us Offices Asia Pacific Europe Latina Middle East North America Careers Asia Pacific Europe Latina Middle East North America Privacy California Privacy Do Not Sell My Info © 2021 DDB Worldwide Cookie Preferences We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features). Accept All Manage Preferences

Reporters Without Borders uses Minecraft for press freedom DDB Berlin and Reporters Without Borders create an in-game ‘Uncensored Library’ through Minecraft to help break press barriers all around the world. Following up on the ‘Uncensored Playlist,’ DDB Berlin, BlockWorks and Reporters Without Borders create a new platform to distribute news and information to those living in censored countries. A library living on the servers of the Minecraft game, the ‘Uncensored Library’ is a resource for articles and books for those living in areas without free press. Play Video Brazil's Folha de Sao Paulo proves value of journalism Folha de São Paulo Ad Film Life Print Ampara Animal Ad Film Inquiries info@ddb.com 1-212-415-2000 press@ddb.com jobs@ddb.com Company Work News About Us Offices Asia Pacific Europe Latina Middle East North America Careers Asia Pacific Europe Latina Middle East North America Privacy California Privacy Do Not Sell My Info © 2021 DDB Worldwide Cookie Preferences We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features). Accept All Manage Preferences