About Us Caring, Honest & Proud Swansway Motor Group is a family owned and run car business. Make An Enquiry Careers Contact Us Founded in 2003 Swansway Motor Group is a family owned and run car business About Us Michael Smyth founded Swansway Group in 2003, he had over 35 years in the motor trade, and he was joined by his three sons, David, John and Peter, all of whom are motor industry born and bred. Swansway has grown and thrived in the intervening years and with Michael now clocking up 50 years experience in the trade and has learnt what makes a successful business…quite simply it’s happy customers. “Making your customers happy is the only sure way for a business to survive, happy customers come back again and again and they tell their friends, and colleagues about the experience,” explained Michael. Peter, John and David have all followed their father into the business and all have the same ethos and attention to detail. “If I see litter on any of our sites, I pick it up and quick!” said Peter, “I don’t call for someone else to clear up, I roll my sleeves up and get involved and so do all the family. The motor trade is in our blood, and we try our hardest to make our customers feel special.” Swansway Car Dealers With a range of twenty approved dealership franchises covering Audi, Jaguar, Honda, Land Rover, Peugeot, SEAT, Volkswagen and Volkswagen Commercial Vehicles, as well as a state-of-the-art accident repair centre, you can be assured that the Smyth family will ensure that these excellent brands are backed up by excellent customer service. Trust our experience and our expertise to inform your decision, whether you’re buying your first car or your hundredth. Get in touch with your nearest dealership by completing the online enquiry form or phoning us directly. Swansway Group Values Our values unite us: Caring, Honest and Proud Meet Our Directors meet the Swansway Directors Our History established in 2003 Charity supporting our communities Customer Care FAQs Find Out More Customer Service Our values of Caring, Honest and Proud are very important to us. Our Customer Service Team, welcome your feedback, both positive and negative; it enables us to see the things we’re doing well and also, the things we’re not doing so well. Of course, we try our hardest to give our customers the best possible service, all the time; however, we’re honest and we do realise that, from time to time, things go wrong. If you’ve not been completely satisfied with anything we’ve done for you, then we’d like you to tell us about it. If you need to complain, then, in the first instance, we recommend that you get in touch with the Head of Business at the dealership concerned. If their response or actions fall short of your expectations, then please let Liz, our group customer liaison manager or Sharon, our customer liaison specialist know. You can email Liz or Sharon on caring@swanswaygarages.com or call her directly on 01270 868599 Get in touch Whatever your question or feedback we are here to help. So please feel free to contact us. Make An Enquiry Find Us Join our journey Immerse yourself even deeper. Visit our social channels. Company Info Info © Swansway Group Gateway, Crewe, United Kingdom, CW1 6YG Reg Office: Swansway Garages Ltd, Gateway, Crewe, CW1 6YY, United Kingdom Reg. Company Number: 04507008 VAT Reg. No. 823 8072 33 Financial Disclosure Swansway Garages Limited are a credit broker and not a lender. We are Authorised and Regulated by the Financial Conduct Authority (FCA) under reference number 304920. Finance is Subject to status. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We will typically receive commission from a finance provider that we introduce you to when you enter into an agreement with them. Legal Terms & Conditions Privacy Policy Tax Strategy Site Map Cookies Policy Alloy Wheel Repair Insurance Retail Price Protection Insurance Contract Hire GAP Insurance Cosmetic Repair Insurance Tyre Insurance Data Preferences Modern Slavery Act About our Finance and Insurance Services change cookie settings This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Data Erasure request. Manage Settings Accept Recommended