Contact Press room FoodSolutions Export our brands About us sustainability Career Orkla.se Brands Oatmeal Oatmeal Oatmeal was first launched in 1959 under the name Fraskuddar. The crispy, airy pillows quickly became a popular product on the Swedish breakfast tables and in 1971 the product changed its name to today's Oat Phrase. Oatmeal is made from Nordic whole grain oats that are gently transformed into small fiber-rich pillows and baked to perfection. The oat phrase family today consists of three brands: Oat phrase, Rye phrase and Minifrase and all our products bear the Keyhole label. A label that shows that you have chosen a healthier alternative that meets a number of different nutritional requirements established by the National Food Administration. With Havrefras you get a good and really good start to the day for both you and your family! .st0{fill:#FFFFFF;} .st1{clip-path:url(#SVGID_2_);fill:url(#SVGID_3_);} About Orkla Contact Privacy and integrity Disclaimer The use of cookies and personal data Our website places cookies (cookies) on your device if you have approved it in the browser's settings. Cookies are used for website improvement, analysis and interest-based advertising. Read more about Orkla's processing of personal data, including the right of access. © 2021 Orkla. All rights reserved We use cookies on our website to optimize your browsing experience. If you have accepted the settings in your web browser, we will use the cookie information to analyze how our visitors use our website and select advertising based on their interests. You can read more about our use of cookies by clicking on "Cookie settings" below about how to delete or block cookies. Accept All Cookies Cookies Settings