Jump to content Activision Blizzard Media AD EXPERIENCES INSIGHTS RESOURCES ADVERTISE WITH US ADVERTISE WITH US OVERVIEW OUR INSIGHTS The current landscape of video and mobile game advertising is being shifted by new platforms and evolving consumer expectations. Our world-class research and testing enables us to harvest new insights, embrace the changes and succeed in today’s industry. OUR RESEARCH INTO VIDEO GAME TRENDS IS WORLD-CLASS We utilize multiple avenues of research—from surveys and audience deep dives to exclusive player panels—to better understand the various video game market segments and what types of ads audiences respond to positively. Audience Insights We understand consumer behavior, attitudes and motivations through industry-leading research. Media Performance We deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure. Creative Evaluation We leverage our proprietary player communities, to test and validate ads, and analyze the brand lift impact by creative segmentation. THE PICTURE OF A GAMER IS CHANGING Our in-depth research reveals key insights into video game player trends. THE SIX GAMER PERSONAS Only a small minority of all gamers fit the common stereotype. Breakdown ROLL OVER GRAPH Read more about the gamer audience AUDIENCE RESEARCH SUMMARY Dive deeper into each of the gamer personas GALLERY OF THE GAMER THE ACTIVISION BLIZZARD AUDIENCE Every month, nearly a quarter of a billion people play one of Activision Blizzard’s mobile games or cheer on their favorite esports team. This highly passionate and engaged audience is an incredible platform for high-performance advertising. Mobile Players 0 M PLAYERS GLOBALLY1 0 % INTERESTED IN KING GAMES PLAY ON MULTIPLE PLATFORMS2 0 % IDENTIFY AS MAIN HOUSEHOLD EARNER3 Esports Viewers 0 % MORE VIEWERSHIP DURING LEAGUE PLAYOFFS THAN PAST SEASONS4 0 % SAY THEY SUPPORT THE SPONSORS’ BRANDS BY PURCHASING PRODUCTS5 0 % OF OVERWATCH LEAGUE VIEWERS ARE 18-34 YEAR OLD MALES6 READ MORE OF OUR INSIGHTS Learn more about our two audience segments and the games they love. AUDIENCE OVERVIEW FEATURED RESEARCH Insights to help you make meaningful connections with your consumers. VIEW ALL RESEARCH WEBSITE Gallery of the Gamer Yes, my friends, you can head over to Activision’s Gallery of the Gamer to explore a digital art museum filled with exhibits profiling today’s gamers. THE LATEST NEWS & CONTENT VIEW ALL Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights November 01, 2021 A Break in the Natural Order of Media READ MORE Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights October 29, 2021 READ MORE June 29, 2021 How Gaming Found Increased Purpose In 2020 READ MORE June 28, 2021 Gamer Moms And Dads Are Changing The Game READ MORE June 28, 2021 Fan-First: Why The Most Important Characters In Gaming Are The Players READ MORE Claire Nance, Head of Global Communications & Marketing Strategy May 26, 2021 First-Gen Gamers: Millennials Take Center Stage READ MORE Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights May 03, 2021 Gaming (And Marketing) On Easy Mode READ MORE LOAD MORE ADVERTISE WITH US Level up your brand awareness with high performance advertising. With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world. FOR MEDIA INQUIRIES, CONTACT ABM@ACTIVISION.COM STEP 1 OF 2 LET'S START WITH THE BASICS... Your email Your company NEXT Activision Blizzard Media ENGLISH Insights Audiences Research Case Studies Ad Experiences Rewarded Media Integrated Esports Measurement Media Kit Blog and Events 1. Activision Blizzard Q2 2021 Financial Results 2. Activision Blizzard Media Segmentation Study in partnership with Toluna Insights, 2019 3. Activision Blizzard Media Internal, February 2020 4. Activision Blizzard Internal Viewership Data 2020 5. Activision Blizzard Media Segmentation Study in partnership with Toluna Insights, 2019 6. 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