Open Menu National Geographic Expeditions To optimise their existing Facebook activity, National Geographic Expeditions tasked Accord with testing new campaign formats that would further strengthen click-through-rates. POWER OF VIDEO As digital best practice shows Facebook News Feed video generates high user engagement, we proposed running a trial campaign to determine whether increased video activity would also strengthen click-through-rates. TESTING To effectively benchmark video performance against National Geographic’s existing creative, we ran 15-second video prospecting ads alongside static image, Carousel and slideshow formats. Both campaigns targeted 'lookalike audiences' of people who had visited the National Geographic website and audiences who had indexed highly against users that had already converted online. By running both campaigns simultaneously using identical targeting, we ensured that the A/B test was fair and generated actionable results. MORE WORK About Work Services Think Awards Careers Contact Accord Marketing Limited. Registered in England 3874258. Head office: Endeavour House, 189 Shaftesbury Avenue, Covent Garden, London, WC2H 8JR. Terms of Business Cookie & Privacy Policy Job Applicant Privacy Notice Website Terms & Conditions By using this website, you consent to our use of cookies. We use cookies to provide you with a better experience and to help our website run effectively.