When enterprise applications gain the agility of consumer technologies Intelligent Planning & Execution Trade spend happens to be the second-largest line item in the CPG P&L today, representing almost 17-25% of the gross revenue. But the greater concern for most CPG’s lies in the fact that – over the last 5 years, the rate of growth of trade spend has far outpaced the corresponding sales growth! Misalignment between trade planning & retail execution is often the primary reason behind this phenomenon. A significant part of the market opportunities identified as part of the trade planning process goes unrealized because of this glaring misalignment. Following are some of the key reasons why this tends to happen: Recognizing the gravity of this trade marketing problem, we at ITC Infotech have evolved a robust “intelligent planning and execution” framework along with our platform partners. This capability aims to seamlessly integrate trade planning with retail execution and bolster it further by providing in-line contextual insight to the front-line workers, enabling an aligned and flawless execution of their trade strategy. Get a personalised solution Connect with our experts now By submitting this form I agree to ITC Infotech's Terms Of Use & Privacy Policy SUBMIT COMPANY About Us Awards Covid 19 Employee Centricity Customer Centricity Operational Excellence Partners Locations Careers Social Feed SERVICES CIO 360 Digital Experience Product 4.0 INDUSTRIES Banking & Financial Services Consumer Packaged Goods Healthcare & Life Sciences Hospitality Manufacturing Travel RESOURCES Blogs News Case Studies Whitepapers Brochures Events Videos CONNECT WITH US Corporate Identity Number: U65991WB1996PLC077341 For any queries or grievances, contact Mr. Arijit Ray at contact.us@itcinfotech.com Registered Address: Virginia House, 37 J. L. Nehru Road, Kolkata – 700071, West Bengal, India Corporate Address: No. 18, Gate, 1 & 2, Dodda Banaswadi Main Rd, Maruthiseva Nagar, Bengaluru – 560005 Phone: © 2021, ITC Infotech India Ltd. All rights reserved. Terms & Conditions | Privacy Policy | Compliance | Cookie Policy Cookie Notice We'll assume you're ok with our Cookie Policy, but you can opt-out if you wish. Cookie settingsACCEPT Choose Language »