marketing cloud An end-to-end digital marketing toolbox, designed with flexibility in mind. With our Marketing Cloud we are able to score and qualify leads, build audiences, personalise and optimise experiences on the web and mobile applications. Your browser does not support the video tag. TRY IT YOURSELF #1 Get the best out of first-party data with a reliable Customer Data Platform (CDP) Our CDP allows you to safely store your customer data and create segments that you can use across all channels and sessions. This unravels new opportunities for real-time personalisation, enabling an exceptional customer experience without compromising privacy. #2 Use audiences to personalise content and engagement channels Create audiences based on information collected from every touchpoint, which you can export and use across all your platforms and channels. This way, you can interact with customers according to their profile and truly engage with them. Example: If a customer has more than 1000€ in the shopping cart, offer the possibility of establishing a video call, instead of a simple chat or phone call. #3 Extend personalised web experiences to the contact centre Provide accurate customer data to your contact centre agents, giving them more context about the clients and creating a seamless experience across all channels. This way, you will be able to close more deals. Example: The agent can access the customer’s journey on the website, in real time, as well as past purchases and interactions, being able to suggest the appropriate product or offer. #4 Measure performance through sales rather than clicks You can measure the performance of your optimisation and engagement processes, such as A/B testing, with sales data (including contact centre sales) rather than just setting click goals. #5 Combine multiple channels in your automated workflows Many times the words “marketing automation” are a synonym of automated email marketing. However, combining different channels is the right way to build relationships with your customers and drive more conversions. BySide allows the creation of cross-channel marketing automation campaigns - with calls, SMS, Email, and Push Notifications - in the same workflow. #6 Integrate with your existing marketing stack Connect BySide for a fast and effective sync with marketing and customer management platforms, including Google Marketing Platform, Facebook for Business, LinkedIn Marketing Solutions, Salesforce CRM, Oracle Siebel CRM, etc. These integrations grant bi-directional customer data sync with your CRM, and they allow you to create audiences and to send and receive feedback from clients interacting with your offers, both online and offline. GET STARTED marketing cloud To turn this into reality we rely on our platform’s features Tracking & Analytics Cross-channel and Cross-device Tracking Web Analytics Contact Analytics & Attribution Call Tracking Lead Scoring Data & Audience Management Customer Data Platform (CDP) Audience Export & Synchronisation Real Time Personalisation E-commerce Recommendations Next-best recommendations (NBO/NBA) Optimisations & Engagement Landing Page Management A/B and Multivariate Testing Email & SMS Marketing Outbound Call Campaigns Push Notifications C-SAT and NPS Surveys Forms Click2Call VideoCall Video Broadcast Live Chat Chatbots Cross-Channel Marketing Automation Integrations Google Marketing Platform Facebook for Business LinkedIn Marketing Solutions Salesforce CRM Oracle Siebel CRM Custom integrations Security Proxy Tool But, most of all, BySide delivers strategy, execution and business results. We don’t believe in one-fits-all approaches. Our partnership with our customers starts with an assessment of the company’s digital maturity using the BySide Lead Activation Diagnostic. GET A FULL REPORT Lead Activation What is Lead Activation For Telcos For Banking For Retail Platform Lead Activation Hub Marketing Cloud Cloud Contact Centre Service Company About Us Our Story & Vision Our Customers Careers Contact Us Privacy Policy Cookie Management Our website uses cookies to improve your browsing experience, evaluate how you use our content and to offer products and services that are aligned with your preferences. By clicking “Accept” you are accepting our Cookie Policy. You may opt-out at any time using the toggle on our Cookie Management page. ACCEPT