Home Bartering How does it work The Distribution Channels Partner Services Playlight Contacts Playmaker Barter | Advertising Bartering 2314 home, page, page-id-2314, page-template-default, ajax_fade, page_not_loaded, boxed Buy advertising space From dealerships or publishers (press, TV, radio, web, outdoor, sponsorship-events). It sells advertising space to companies, evaluating together with them which advertising medium is best suited to the product in the countryside. Collect company products In exchange for the advertising services provided, it collects products from the company that uses the advertising spaces. He resells the company's products Which he collected from the customer in the face of the advertising campaign provided through its distribution channels. Bartering activity The bartering activity, from the English “barter” (barter), better known as the “exchange of goods” activity, is becoming increasingly popular in the field of advertising investments. The mechanism is very simple: those who invest in advertising, instead of paying cash, pay with their products, which are then resold on the market to be monetized. Advantages Carry out alternative or substitute advertising plans to monetary payment. Use a secure alternative sales channel. Increase the turnover of products or services marketed. The sectors in which bartering is more widespread: Tourism - Technology - Cars - Food - Clothing - Jewelery - Objects. Over 400,000,000 euros of advertising turnover: they were invested with the formula of the exchange of goods, in Italy. Sales and distribution channels for goods: Advertising dealerships, proprietary points of sale, foreign customers. PLAYMAKER SPA - VIA DEL CARAVAGGIO 17 - 20144 - MILAN - VAT number 06914660961 - CAPITAL IV 1.5000.000,00