572 Washington Street, Wellesley, MA 02482 781-235-4663 rutledge@rutledgeproperties.com Sign Up Login Marketing Your Home At Rutledge Properties, we use a blend of digital, print, and word-of-mouth tactics to market your home. Our deep connection to the community combined with our worldwide network gives your home local, national, and international exposure. You’ll also benefit from our signature high-touch service as we prepare for listing, develop high-quality marketing collateral, and ensure your home is expertly shown to potential buyers and their brokers. . Online Exposure When you are ready to put your home on the market, we will immediately add it to the Greater Boston Multiple Listing Service (MLS) for distribution to over 500 real estate offices in the area. We will also list your home on major home search sites including Zillow, Trulia, Listhub, Realtor.com, Boston.com, Homefinder, Massrealestate.com, Wickedlocal.com, and New England Moves. Depending on the specific strategy for your property, we may recommend digital advertisements on websites like the nytimes.com or bostonmagazine.com as well. We believe that the highest price is achieved when your home is open to the full market. Social Media Rutledge Properties will actively promote your home on our social media channels, including Facebook, Twitter, and Instagram, to reach the widest possible audience. In addition, your dedicated Rutledge agent will use their social media channels to share your listing with their network. Many of our agents have a robust and active presence on Facebook, Pinterest, Instagram, and Twitter. Rutledge Website Your property will have its own landing page on the Rutledge Properties website, complete with a custom URL for easy sharing. It will also be highlighted as an exclusive Rutledge listing and will be listed on your town’s page and listing agent’s page on our site. Open Houses & Private Showings With your approval, we will host a broker open house and a public open house to introduce prospective buyers to your home. By the time your home is listed, your agent will have gotten to know it and all of its nuances. They will be able to highlight all the right features and answer questions confidently. We will promote your open houses using MLS, email, our blog, and social media. Your agent will also be present for all showings and interactions with buyers’ brokers, guaranteeing consistency and expert management of the entire process. In the unlikely event that your agent can’t attend a particular showing, another licensed agent from our team will be fully informed prior to filling in. Print Advertisements We will identify the smartest opportunities to highlight your property in print media such as the Wellesley Townsman and Boston Magazine. When it comes to print advertising, we believe in quality over quantity—one well-designed, well-placed ad can yield remarkable results. Collateral Materials We will design and print high quality, custom marketing materials in-house to highlight the unique features of your property. These materials typically include full-color brochures and postcards. Local Exposure Rutledge agents are in the know—and when it comes to selling your home that can make all the difference. We readily utilize our network to spread the word about your property. We make direct phone calls and regularly email area brokers to alert them to new homes that may be of interest. Our relationships with prominent local publications put us in the best position to feature your home as “Property of the Week” or a highlighted open house. We also identify opportunities to reach potential buyers via specialty publications such as Sampan, the Boston area’s Chinese newspaper. National & International Exposure Rutledge Properties is a proud member of the Realty Guild of Massachusetts, Leading Real Estate Companies of the World, and the CRS/CRB Referral Network. We also maintain strong relationships with the Employee Relocation Council and a number of national relocation companies. These associations connect us with 93,000 agents across 20 countries, one of whom might be representing your ideal buyer! Concierge Service from Listing to Closing Your Rutledge agent offers additional services to help your home stand out from the crowd. Taking the right steps to properly prepare your home for the market can pay off in dividends. Your agent will review small repairs, staging recommendations, and other suggested touch-ups, providing contact information for trusted service providers when needed. They will also help you navigate the behind-the-scenes tasks that are vital to a smooth transaction—from securing building permits for pre-sale renovations to getting answers to zoning questions. Be sure to ask your agent about other services including floor plan preparation, writing an irresistible neighborhood profile, professional home photography, professional videography, staging assistance, and more. About Contact Privacy Policy Home DMCA Notice Rutledge Properties 572 Washington Street, Wellesley, MA 02482 781-235-4663 rutledge@rutledgeproperties.com Copyright © 2021 Rutledge Properties . All rights reserved. License: 4778 Website by Propertybase Inc.