About Work People Careers Views Store Posts Tagged ‘Blogs’ Simplicity Talks: Key takeaways from our event in Dubai Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer. Blogs Siegel+Gale September 18, 2015 Back to school: Top marketers select 16 books In the spirit of back to school and to learn from each other as a community, Margaret Molloy invited top CMOs to share their best reads, and why these books made it to the top of their lists. Blogs Siegel+Gale September 17, 2015 Get updates Sign up for Simply Smarter, our bi-weekly newsletter on brand strategy and design. First Name Last Name Email Subscribe How can Kickstarter work for brands? We worked with Buyu to help them get to the heart of their story in preparation for their Kickstarter campaign. Having focused on the operations, the product and the design they needed to extract and elevate their brand story. Blogs Siegel+Gale September 16, 2015 Talent Talk: Lori Almeida talks talent, culture and employee engagement Talent Talk, hosted by Chris Dyer of PeopleG2, recently invited Lori Almeida our chief talent officer to talk all things HR, talent and company culture on his podcast. Blogs Siegel+Gale September 14, 2015 Brand Matters: What are the opportunities for brands in the Middle East? In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, discusses what the opportunities are for brands emerging in the Middle East and how they can embrace simplicity to unlock them. Blogs Siegel+Gale September 11, 2015 Upcoming Event: Simplicity Talks – Dubai Our latest Simplicity Talks event is taking place at the Vida Hotel, Downtown Dubai on September 15th. Blogs Molly Muldoon September 10, 2015 Brand Matters: What are the steps to creating world-class brands in the Middle East? In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players. Blogs Siegel+Gale September 3, 2015 CVS Health: Reimagining one of the most recognizable brands in the world For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare. Blogs Siegel+Gale August 26, 2015 Brand Matters: What are the steps to creating a more human brand? In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do. Blogs Siegel+Gale August 26, 2015 Luxury Made Simple: Giving back by creating culture Duncan Hall addresses the ephemeral nature and cultural relevancy of luxury in part 1 of this 4-part series on luxury branding Blogs Siegel+Gale August 24, 2015 Google going alpha: a simple and smart new brand architecture Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim. Blogs Siegel+Gale August 21, 2015 1 2 3 4 5 » Let's talk about Contact us New York 625 Avenue of the Americas New York, NY 10011 Main: +1 212 453 0400 Sales: +1 212 453 0492 pgough@siegelgale.com Our other locations Twitter Facebook Linkedin YouTube © siegel+gale 1969-2015