Get IRI News and Insights Solutions News Insights IRI Marketplace (Partners) Company MEDIA Pre-CampaignIn-CampaignPost-CampaignCOVID-19 Solutions Lift Marketing Mix Modeling Multi-Touch Attribution Unified Measurement SALES AND MARKET MEASUREMENT Improve sales by continuously measuring, testing and optimizing individual campaign elements. With the constant changes in consumer buying behavior and the advertising ecosystem, including multiple digital content platforms, data deprecation and the explosion of programmatic advertising, marketers need campaign measurement that is fast, accurate, robust and granular. IRI Lift™ offers the most complete ongoing view of which individual campaign elements can be improved, answering critical questions such as: Is the ad campaign increasing purchases and are any of these by new households? Which creative messages, publishers, placements and ad types should be adjusted to optimize impact? Are the households who see the ad spending more per purchase? Did economic factors influence performance of the campaign? By combining our frequent shopper data set – the largest in the world with 500 million de-identified shopper loyalty cards – with IRI's proprietary shopper panel and other data assets at the SKU and shopper level, IRI delivers the industry's most granular and most accurate multi-channel projection of sales lift. We decompose campaigns using every possible tactic across digital, TV, social, CRM and out-of-home (OOH) to understand the true impact of your advertising on in-store sales. With weekly reads of the performance of individual channel campaigns or cross-media-channel campaigns, advertisers can test and learn while campaigns are underway. This results in faster and more accurate optimization decisions to get the best possible return on ad spend. Additionally, our market lift solution allows you to test how effective your campaigns are at the market level, accounting for the differences in conditions between test and control markets to isolate the true effects of your campaign. Our methodology allows you to understand the causality of brand sales when there is a change in marketing elements, making this ideal for brands that want to measure the sales impact of regional and local spot buys, social media, out of home, print and media mix testing. Clients that use IRI Lift see up to 9x greater sales lift than those that don't. Learn more about IRI's other post-campaign capabilities: Marketing Mix, Multi-Touch Attribution and Unified Measurement See How it Works IRI Lift™ solves the biggest issues marketers face today regarding campaign testing and measurement. Benefits PERFORMANCE AND INSIGHTS AVAILABLE soon after campaign ends ACCURATE AND BEST-IN-CLASS POS, FSP, panel and causal data DEEP INSIGHTS available at the campaign and consumer levels Client Success Stories Identify In-Flight Campaign Opportunities A top food manufacturer used IRI Lift to measure and optimize its campaign performance, better understand its sales lift and identify an opportunity to increase sales lift an additional 40 percent. Learn More Uncover Key Insights for Campaigns Sun Products used IRI to analyze multiple campaigns across brands. It found that one promotion had a 700% higher return than other campaigns and uncovered additional insights that could be applied to future campaigns. Learn More How can we help you supercharge growth and profitability? FACTS ABOUT US 95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us. SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology COVID-19 Solutions CPG Economic Indicators NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog C-Suite Series Podcasts Case Studies Thought Leaders Training Subscribe Webinars COMPANY About Us History Leadership Board of Directors Governance Privacy Careers Contact Us About us Contact Careers Do Not Sell My Personal Information Terms of Use Privacy Copyright 2021 IRI. All Rights Reserved.