MARKETING & BRANDING PROGRAMS DESIGNED TO MAXIMIZE YOUR PROFITABILITY The automotive aftermarket industry is more competitive than ever. As one of the leading distributors, we understand the exceptional value that raising visibility, attracting customers and building your brand can have on your bottom line. That’s why we’ve created powerful marketing and branding programs designed to take your business to a new level of success. MARKETING INITIATIVES THAT CONNECT WITH YOUR CUSTOMERS Stocking your shelves with premium brand name parts and backing them with outstanding service is a prerequisite for a successful business. But it’s only part of the profit picture. A well-rounded marketing program is another crucial component. We have developed comprehensive marketing tools to help you connect with existing customers and bring even more customers through your door. POSTER PROGRAMS Includes retail promotional posters, behind-the-counter posters and storyboard posters (bilingual) SALES PUBLICATIONS Includes monthly and quarterly promotional sale sheets and catalogs, along with chemical, tool and equipment, and PBE catalogs CO-OP ADVERTISING PROGRAM Auto Plus Professional Store Program members receive an exclusive co-op advertising program that can include newspaper ads, radio/television ads, flyers, billboards, promotional items and more BRANDING THAT PUTS YOUR BUSINESS FRONT AND CENTER With growing competition in the marketplace, you have a lot of product choices. Maintaining a strong brand identity is critical. Our flexible branding structure empowers your business to continue operating independently, while providing access to our wide range of business solutions and use of our Auto Plus brand and visual identity. AUTO PLUS SOLUTIONS – SUPPLY & RESOURCE CENTER An online portal that features Auto Plus vehicle graphics, signage/décor, apparel, promotional items, and more CO-BRANDED APPAREL PROGRAM Auto Plus co-branded apparel options include sweatshirts, hats, jackets, dress shirts and more through Auto Plus Solutions EXTERIOR SIGNAGE An eye-catching visual landmark that serves as a powerful form of advertising VEHICLE IDENTIFICATION PROGRAM Proudly display the Auto Plus colors on delivery cars, vans and pickups BUSINESS FORM PROGRAM Provide contact details while representing you and your Auto Plus business SITE MAP | ShopX Bill Pay | NEWSROOM | CAREERS | PRIVACY ©2020 IEH Auto Parts LLC. All rights reserved. Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC.