Click to contact us Destination Concepts Inc., A Global DMC Partner Program Spotlight Trade Show Activation Extraordinaire Our client needed to wow 6,200 delegates with a trade show activation feature that engaged over five days. See how we did it! The Details Place Anaheim, California Industry Travel and Tourism Duration 05 Days Details This activation required custom decor and fabrication, inspired activations, and entertainment. "Thank you for all you did for making our Executive Directions program such a success. You are both so delightful and I love working with you." — Deborah, Event Manager Engagement is the best way to communicate value. We knew that the more positively engaged the delegates were, the more likely they would be to return to California as tourists and international guests. So, we made sure the activation encompassed the most iconic and fun things from all over California and had something new and different for everyone each day. Taking the wheel on a trip to California cool How about a road trip to show off our great state? We decided to build a road trip–themed courtyard representing several California cities with multiple themed bars and food stands, an oversized photography wall for social media, and unique daily entertainment for all five days. This way, the delegates would better understand what California is all about while engaging in the fun at the conference. This is what a big win looks like. 01/24 Hungry for More? Here Are Other Stories to Explore Annual Awards: Lush Awards Ceremony and After-Party Peek at this program Sugary Instagram-Coated Sales Summit Peek at this program Let’s Connect Looking to enliven your event experiences? You’re in the right place. Want to send us something? Upload it below. Emails? Sign me up! Send my note Corporate Office 2620 Financial Court Suite 101 San Diego, CA 92117 All Offices 800 272 3775 Facebook Instagram Twitter LinkedIn YouTube © Copyright 2021 Destination Concepts Inc. website: Hawthorn Creative Services About Creative Solutions Portfolio Blog Inbox lacking inspiration? We've got you covered. Sign up!