WELCOME TO IGNITION LOS ANGELES LONDON MORE WORK A CREATIVE ADVERTISING AGENCY VIEW WE ARE A FIERCELY CREATIVE INDEPENDENT AGENCY THAT UNITES THE ART OF BRANDING WITH THE ATTITUDE OF ENTERTAINMENT. THE WALKING DEAD SEASON 11 AV LOVE AND MONSTERS AV HBO MAX PRINT 69: THE SAGA OF DANNY HERNANDEZ AV PENGUIN BLOOM AV THE BINGE PRINT YUSUF HAWKINS: STORM OVER BROOKLYN PRINT THE CALL OF THE WILD PRINT BLACK CHRISTMAS DIGITALPRODUCTION THE ACT DIGITALPRINTMOTION/VFX MR. INBETWEEN SEASON 2 PRINT CIVILIZATION VI PRINT SEE MORE WORK 1201 West 5th Street, Suite M-240 Los Angeles, CA 90017 310.315.6300 1st Floor. 44 Newman Street London. W1T 1QD, UK +44 0 207 631 2220 © 2016

THE HUNGER GAMES: THE BALLAD OF SONGBIRDS AND SNAKES DIGITALPRINT We partnered with Scholastic, Inc. for a Digital Campaign to welcome fans back to the world of Panem with the release of the Hunger Games prequel, The Ballad of Songbirds and Snakes. From developing the strategy bible that informed our content, targets, and objectives, to implementing a paid media strategy that amplified our content, to community management and reactive that excited fans for what’s to come, our team owned all aspects of this campaign from start to finish. By leveraging the original trilogy, we ignited the passion of the Hunger Games fandom, and built anticipation for the newest book among fans new and old. With dynamic teasers and trailers, engaging social content such as trivia, a strategic TikTok partnership, exciting AR activations like a 3D book cover and social filters, and an eventized launch that invited fans to the 10th Hunger Games, we helped turn the release of The Ballads of Songbirds and Snakes into the pop culture event of 2020. CAMPAIGN TRAILER WEBSITE Current Slide FEATURED WORK TABOO AVDIGITALINTEGRATED CAMPAIGN KINGSMAN: THE SECRET SERVICE AVOUT OF HOME ZOMBIELAND: DOUBLE TAP AVDIGITALMOTION/VFX IF BEALE STREET COULD TALK AVSOCIALDIGITAL OUT OF HOME SEE MORE WORK 1201 West 5th Street, Suite M-240 Los Angeles, CA 90017 310.315.6300 1st Floor. 44 Newman Street London. W1T 1QD, UK +44 0 207 631 2220 © 2016

THE CALL OF THE WILD PRINT We embraced our inner animal to develop the fearless key art for 20th Century Fox’s new movie, THE CALL OF THE WILD. Our talented Print team started with an in house photoshoot to capture the spirit of Buck and John’s journey through the Alaskan wilderness. Then we got to work sketching and crafting what would ultimately become the dynamic key art you see below. DOMESTIC KEY ART INTERNATIONAL KEY ART OUT OF HOME FEATURED WORK HALLOWEEN AVSOCIALDIGITAL OUT OF HOME THE ART OF SELF-DEFENSE DIGITAL SPIDER-MAN: HOMECOMING DIGITAL TABOO AVDIGITALINTEGRATED CAMPAIGN SEE MORE WORK 1201 West 5th Street, Suite M-240 Los Angeles, CA 90017 310.315.6300 1st Floor. 44 Newman Street London. W1T 1QD, UK +44 0 207 631 2220 © 2016