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Solutions Work Brands News Careers About Contact EN BUILDING TOGETHER WITH HEY CLAY BACK TO WORK Hey Clay brings fun and creativity to Co-op Kids Club. For several years, Co-op Kids Club has been a key marketing tool for local Co-op’s to connect with their communities and build long-lasting relationships with their members. As part of a major re-launch, in 2020, they ran an 8-week Hey Clay campaign to increase engagement in the Kids Club and drive fun and innovation through the Co-op brand. The instore campaign was supported by a microsite, AR experience in the stores and at home, and a digital game – Match & Win. Social media was a strong component of the campaign activation. Paid and owned media drove awareness and engagement with the Hey Clay campaign – everyone wanted to show off their creations and share with friends! 01 / 06 44% OF FAMILIES PARTICIPATED IN THE PROMOTION RESPONSE AND FEEDBACK FROM PARTICIPATING SHOPPERS WAS OVERWHELMINGLY POSITIVE SHOPPERS RECOGNISED CO-OP AS STANDING FOR FUN AND INNOVATION 84% OF STORES WOULD LIKE TO RUN THE CAMPAIGN AGAIN MORE CAMPAIGNS Take a look at the strategy behind some of our other campaigns. GAMIFICATION RITCHIES GOLD RUSH tcc providing integrated loyalty services to Ritchies RITCHIES, AUSTRALIA GAMIFICATION BRAND CONNECTIVITY WITH GAMEFICATION Standing out from competitors by using gamification as a digital marketing tool BURGER KING, RUSSIA SUSTAINABILITY INTO 360 SUSTAINABILITY Teaming up with Coop to help show their commitment to the environment. COOP, ITALY 01 / 9 GROW YOUR BUSINESS AND BRAND Get in touch and discover how our experts can help you create loyalty with purpose. Solutions Brands Contact Careers Work News About Data and privacyTermsAnti-slavery statement ©TCC Global. All rights reserved

Solutions Work Brands News Careers About Contact EN MAKING HOME TIME CREATIVE TIME BACK TO WORK MASA KREATYWNOŚCI Netto Poland had already partnered successfully with tcc on numerous campaigns, and asked tcc to explore a highly creative way to drive immediate sales and long term brand equity, engaging the all-important target of young families, and rejuvenating the image of the retailer. Importantly, tcc were asked to build a tailor-made model to supplier funding. Bringing playfulness and creativity to Polish homes where parents were confined together with their children during the pandemic lockdown. Netto gave those families a great chance to spend creative “quality time” together.

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