Talent Brands YF Team MARKETING STRATEGIC PLANIFICATION From thinking to execution of ideas DIGITAL STRATEGY Social media management, Digital campaigns. MULTIPLATFORM DISTRIBUTION Team specialized in distributing content on any platform: Twich, youtube, TV, RRSS, steaming platforms, podcast platforms, etc.. CONSULTING, SPONSORSHIPS AND ACTIVATIONS Consulting for brand positioning in sports and entertainment. Negotiation, closing and activation of sponsorships. CONTINENTAL You First Marketing consulted with Continental to select cycling as an area for brand activation. In addition, we finalized their sponsorship and activation at La Vuelta 2018 – Spain’s most prestigious annual cycling competition. EUROLEAGUE You First Marketing dealt the sponsorship between Oscar Mayer and Euroleague. We have also created the offline campaigns in several basketball stadiums and promote the brand through online campaigns with influencers, games and banners. SOCIAL NETWORKS You First Sports created a strategic plan to differentiate Continental from its competitors, to increase its brand profile and for the organisation to be the preferred choice for potential customers. You First developed the company’s social media platforms – including volume of interactions and engagement. We also managed posts, controlled the online reputation of the brand and responded to potential crises situations with developed and proven protocols. NAUTALIA Alyssa Carson is the youngest crew member preparing to go to Mars in 2032. Nautalia created the #QueridaAlyssa campaign to invite her to discover our planet before going to Mars. You First Sports managed the entire digital part of the campaign through Nautalia’s social networks, taking care of the microinfluencers campaign, tracking, paid media, and the management of the ads in the media. AMAYA’S VALDEMORO CHALLENGE Amaya Valdemoro’s challenge, held during each Euroleague stage since January 2018, consisted in releasing a video through her social networks, in which she asked a question about the match of the day, challenging different celebrities, fans and consumers at the same time to answer it. Many different celebrities have appeared in these videos: Dani Martínez, Antoni Daimiel, Marc Bartra, Serge Ibaka, Ona Carbonell, Rafa Nadal… All of them and many more, accepted the challenge and gave their forecast for the match of the day. In every stage there was a challenge, a celebrity and a winner to go on a trip for two people to the Final Four. In total there were 14 challenges, 15 celebrities and 32 winners. HERBALIFE We backed Herbalife and Sportlife’s challenge with Noemí de Miguel, movistar+ reporter and F1 host. We chose her to run a Marathon to promote healthy life and sports. She trained for two months, preparing for the race with the help of Martín Giaccheta and the nutrition advice from Herbalife. Sportlife shared the footage on its digital platform and when the challenge was completed, in Cape Town, it came out as the cover of its magazine. FC BARCELONA KING’S CUP FAN ZONE You First Marketing created the FC Barcelona’s Fan zone activation plan that was held in Madrid to celebrate the King’s Cup Final. YF was in charge of the creation of the Brand idea, the design of the Fan Zone and also the proposal of sponsors’ activities. Moreover, YF was responsible for the logistics part of the event. BIMBO GLOBAL ENERGY RACE The Bimbo Global Energy Race (3, 5 or 10km) takes place in 22 countries around the world at the same time, on the same day. You First Marketing organizes the races in Spain. PAK & MANCHESTER CITY You First Sports Marketing Shanghai advised PAK, the lighting company leading in China, to sponsor Manchester City. We also activated the online and offline campaigns and implemented the incentive plans and trips from China to the UK. WORLDWIDE NETWORK Argentina Chile China France Italy Mexico Spain FIND US News About us Legal notice Cookies Policy Privacy notice Copyright © YouFirst SPORTS Utilizamos cookies propias y de terceros para personalizar el contenido de la web, proporcionarles funcionalidades a las redes sociales y para analizar el tráfico de nuestra web. Puede aceptar el uso de esta tecnología o administrar su configuración y poder rechazarla, y así controlar completamente qué información se recopila y gestiona a través de los botones habilitados al efecto. Al clicar en "Sí, Acepto", ACEPTA SU USO, si bien podrá retirar su consentimiento en cualquier momento. También puede RECHAZAR la instalación de cookies clicando en “No Acepto" o CONFIGURAR la instalación de cookies clicando en “Configurar Cookies”. Para obtener más información sobre nuestras políticas de datos, visite nuestra Política de privacidad. Para obtener más información al respecto, puedes consultar nuestra Política de Cookies Aceptar todas Sólo funcionales Ver preferencias