Home Privacy Statement ENGLISH [US] MENU LOCATIONS DQ® CAKES DQ® DELIVERS NEWS FIND YOUR STORE Privacy Statement Welcome! Collection Sharing Manage Your Data California Disclosures E.U. Residents Questions Last update Welcome! Hey there! Welcome to our privacy statement! Where does this privacy statement apply? This privacy statement applies to your activity on the following websites (we’ll call these the “Websites” in this statement): DQ.com DQ.ca (English) DQcakes.com orangejulius.com orangejulius.ca dairyqueenfranchising.com dqfanfeedback.com dqfansurvey.com quikly.com/q/nrAhQrp Your personal information may be processed and stored in the U.S. or another country, and the government, courts, law enforcement or regulatory agencies of that country may by law be able to obtain your personal information. Where ISN’T it relevant? If you download the official DQ® mobile app, you can find the mobile app privacy statement under "Legal." Most DQ and Orange Julius® locations are independently owned and operated franchises, and some of them have their own websites, email clubs, or mobile apps – we don’t own, operate, or control any of those. Also, when you search for a location, some of our locations have a “Careers” link that allows you to send your résumé to that franchise. This information doesn’t come to us at the corporate headquarters. It is sent directly to the franchisee. If you follow links on our site to any website that isn’t one of our Websites – say, to purchase gift cards or branded gear – you’ll be leaving the realm of this privacy statement. You aren't banished - you can come back anytime, but you should check out the privacy policies of those other sites to find out how they treat your data! If you use our Websites, you are agreeing to this privacy statement. We may change it and when we do, continuing to use the Websites means you agree to the changes. Collection We collect Personal Information (any information about an identifiable individual) in a few different ways. Information You Submit Fan Clubs What: When you sign up for the Blizzard® Fan Club or Julius League®, you give us your country, zip code, name, birth month and day, and email address. If you sign up for the Blizzard Fan Club, we also ask for your favorite Blizzard Treat flavor! Why: Well, your name and email address help us communicate with you about new fancy flavors, Blizzard Treats of the Month, and all that – along with some pictures we hope make you drool! And your zip code, well, this helps us figure out where we have lots of fans so we can make better decisions about marketing, and where we might need to build new locations! We use your country to make sure you are getting product info relevant to you, as we have some different menu items in the US versus Canada (poutine anyone?). We use your birth day and month to send you a special message on your special day. We love to recognize our fans! Contests or Sweepstakes What: Sometimes we run contests or sweepstakes through the Websites, social media, or other fun advertising channels. When we do that, we may also ask if you want to be added to one of our fan clubs. If that happens, just bop back up to the fan clubs section to understand the what and why of our collection. If you don’t agree to be added to our fan club, then your information is kept until the end of the sweepstakes or contest (so we can choose winners and send the fun prizes). We may ask for different information for each contest or sweepstakes, because, well, each is unique! That’s what makes them so fun! We’ll let you know in the contest or sweeps rules what information we’re collecting, but all the info about how we handle the information is found right here in this privacy statement. Why: We collect this information so that we can choose a winner or winners, and to fulfill prize obligations. Quikly Giveaways What: We may run promotional giveaways called Quiklys through a third-party vendor. For these, the info gathered may be different depending on the giveaway, but we’ll always collect your email address, and potentially also your first and last name, phone number, and shipping address. Why: We collect the information to notify potential winners, award the super-fun Quikly promotional items, and conduct marketing analysis. In addition, when we collect the information, we may notify you that we’ll use it for marketing purposes in exchange for the free giveaway item. Product Surveys What: We love making sure the new products we are mixing up are tasty and delicious and what you want! To keep us on the right track, we’ll sometimes run surveys. We have a couple different kinds. We may ask our fan club members about what they like or dislike, and in that we collect different sorts of information. We also sometimes test new products at certain super-secret locations and if you are lucky enough to catch one of these test products, we'll ask you to complete a survey about the product. For these product surveys, we ask for your email address, age range, and gender. When you complete a test product survey, we’ll also ask if you want to be added to one of our fan clubs. If that happens, head on back to the fan clubs section to understand the what and why of our collection. Participation in surveys is always voluntary, and the data is anonymized soon after and personal information deleted. Why: We collect this information so that we can improve our products or our marketing. For test product surveys, we collect your email address so we can offer you a coupon for helping us out, and we ask for your age range and gender to help us ensure the product we’re testing has a wide range of consumer appeal. The individual data gets rolled up into statements like “this flavor skews 60% female” or “this product skews towards millennials.” Experience Surveys What: We love making happy for our fans! To see if our fans are having good experiences, you may be asked on your receipt to complete a survey after your visit. Depending on how you describe your experience, we may ask if you want to be contacted by the franchisee of the location you visited and collect your name, phone number, and email address. Why: Your information will be shared with the location you visited so they can reach out to you about your experience since they are in the best position to make it right! We also use the data to track info about the most common issues, resolution time, etc. as we continually strive to improve service! DQcakes.com What: When you order a cake, we collect your name, phone number, and email address, as well as details about your cake order. Why: So you get the cake you ordered! The restaurant fulfilling your order will have access to your information to communicate with you about your order. We also use your cake order information for marketing purposes and aggregate it so that we can figure out things like what cake flavors and toppers are most popular. Product Offers What: It may sound a little odd, but we generally don’t offer products directly to our fans. As we mentioned earlier, most DQ and Orange Julius locations are independently owned and operated franchises, which means it’s the owner of each store that is selling delicious products. In addition, the “Gift Cards and Gear” link on our website is run by a licensed third party vendor. Every once in a while though, we decide there is a special enough opportunity that we want to offer special products to our fans. A great example of this is our limited time offer fall Sweeter Vest. How will you know that we are running the offer instead of a third-party vendor? Well, the easiest way is to check out the privacy statement on the website. If it links to this one right here, then you know! In these situations, we generally collect your name, email address, phone number, and shipping address. Why: We collect your email address and phone number so we communicate with you about your order, and your name and shipping address so we can have your order sent to you. Fan Relations Interactions What: When you use the “Contact Us” page on our Websites, you give us your name, postal address, phone number, and email address. We’ll also ask for details about why you are contacting us. If you call us, we’ll ask for the same info. Why: We'll use the information to help you with your comment, question, or concern because we really want to make sure that our fans are treated right! If you have a comment about a specific location, we'll send your information to the location that handled your experience – they’re the ones who are in the best position to make it right! Reminder: Most of our locations are independently owned and operated franchises – we recommend that you contact them first, because they can usually address your concern or celebration more directly. We don’t control any of their privacy practices. Developing a Franchise What: When you use the “Own a DQ Location” page on dairyqueenfranchising.com (for US or Canada), you give us your name, postal address, phone number, email address, and information about your net worth and capacity for investment. Or for international opportunities, if you contact us via email or phone (such as at internationaldevelopment2@idq.com or at another email address or phone number) you may give us your name, email address, and phone number. Why: We use this information to help us decide if your business meets our minimum requirements for new franchisees, to help us prioritize interested businesses, and to contact you about available opportunities if it looks like a good fit. Like any good relationship, we may want to get to know each other more, and so we may ask you to fill out an application or provide more information about your qualifications, which may include current and previous home address, employment information, detailed financial information, marital status, and spouse’s name. Once everyone is feeling confident with the relationship and ready for a commitment, then a different privacy statement applies to franchisees. Children We know kids are some of our biggest fans! But we want their personal information to stay in the safest place – with them or their parents. Please do not share personal information relating to anyone under the age of 13. Information Collected or Used Automatically IP Address Say what? Your IP Address (“internet protocol address”) is a unique series of numbers that is assigned by your internet provider to the device you’re using to access the internet. Want to know yours? Type “What’s my IP address?” into most web search tools and you’ll find out! We or our vendors may collect your IP address automatically as you navigate the Websites. You can skip down to the “Vendors” paragraph under “Sharing” to find more information about our vendors. Why? Your IP address can be used to give us a general idea of where you are accessing the Internet (kinda like a zip code rather than a specific lat/long). We collect it so we can tailor our messaging to your location. For example, once we know if you are in the US or in Canada, then we can show you the products that are offered in that country. Or when you open one of our fan club emails we can customize the message to your general location. We may also use your IP address for things like analytics, security, and fraud prevention. For example, if you take one of our product or experience surveys, the survey vendor may collect your IP address to keep track of which IP addresses have already done the survey. Reporting & Analytics What: We anonymize and aggregate data about how our fans interact with our brand. Why: This helps us make better decisions about everything, from what kind of Blizzard® Treat to come up with next, to how much support we need for really old browsers. A Word About Cookies Cookies in My Blizzard® Treat? No, not those kind of cookies. What: Cookies are tiny pieces of code that your web browser stores. Why: They help us show you the kind of content that you probably want to see. For example, if you choose the Canadian version of our site, a cookie remembers that, and will show you the Canadian version of the next page on our Websites that you visit – as well as the next time you navigate to our Websites. We don’t store any of this data in a way that connects it to a specific person. Other Cookies in the Jar We use Google Analytics for aggregated, anonymized website traffic analysis. To do this, Google feeds your browser a cookie with a randomly-generated ClientID, and also collects your IP address, which Google anonymizes. Google provides us a report with no personal information that helps us understand things like how people find and get to our Websites, what people are looking for when they visit us, what ad campaigns help us entice fans to our restaurants, and how we could make our Websites better. If you want more information about how Google Analytics uses data, you can check it out here: https://support.google.com/analytics/answer/6004245, or by navigating to Google’s Product Privacy Guide and looking at the links related to Google Analytics. You can opt out of having your data used by Google Analytics by downloading the Google Analytics Opt-out Browser Add-on found here. Facebook feeds your browser a cookie when you visit our Websites so that your browser can request our ads (amongst other ads, requested by your browser because of different cookies it’s eaten on other websites you’ve visited). You can read more about how Facebook uses data here: https://www.facebook.com/policy/cookies/. (You can also get to this page by navigating to Facebook’s page and looking for the link to “Cookies” at the bottom of the page.) Some of our advertising service vendors may also feed your browser cookies when you visit our Websites, in order to help us tailor advertising to you when you visit other websites, and to provide us information about how our fans interact with our advertising and how it relates to traffic on our Websites. Many companies use cookies that track your activity across different websites and collect information about how you interact with content and advertisements. Your computer snacks on these cookies as it visits different websites on the internet. Some of our vendors track information about how fans interact with our advertisements when they see the brand representin’ on another page, but they don’t collect information associated with a specific fan – they collect stuff like “how many clicks did this ad get on this site.” You don’t like cookies? Hey, we make treats for all kinds! If you would rather not have these cookies, you can use your browser’s cookie settings to control which cookies your browser eats! This is usually managed through a “Settings” menu, although you may have to delve into the “Advanced” segment. You can also control more about how many cookies are a part of your browser’s balanced diet by looking into the YourAdChoices program from the US Digital Advertising Alliance or the Digital Advertising Alliance of Canada, or the Network Advertising Initiative’s opt-out page. Sharing is Caring . . . but sometimes less is more. We don’t really like sharing information, but sometimes we just gotta! So who do we share with? One big happy company family. We share data within the DQ®/Orange Julius® family of companies, mostly because we all work together out of the same office spaces and try to streamline where we can. Our family includes American Dairy Queen Corporation and Orange Julius of America, which are U.S. based companies, and Dairy Queen Canada Inc. and Orange Julius Canada Limited, which are Canadian companies. Franchisees. Most of the time, your information stays here at our corporate headquarters. But sometimes the best one to take care of you is the franchisee who owns your local store! We share some information with our franchisees when you order a cake, when you get in touch with our Fan Relations team about a celebration or a concern related to a specific location, and we’ll share some info from an experience survey if you tell us you want to be contacted by the location about your experience. Vendors. We’re actually a pretty small team around here, so we get a little help from our friends. These are companies with pretty specialized skills, and any company who gets personal information about you from us has agreed that they’ll only use your personal information for exactly what we ask them to do. These vendors may help us with things like hosting, data management and storage, marketing or remarketing, website or marketing analytics, email services for our fan clubs, services to assist us with responding to you if you contact us, for contest or sweepstakes administration and fulfillment, for employment application processing, surveys, product fulfillment, and other similar services. Police & legal people. We will share information if we are required to by law, or if we need to in order to cooperate with an investigation or defend our family of companies. New owners. Hey, we’d be just as surprised as the next fan, but if we merge, sell, or otherwise reorganize in our corporate family, we’ll pass on your personal information as part of the deal. Manage Your Data How can you control your data? Unsubscribe. You can click the link at the bottom of any email that comes from us to unsubscribe from that email list, or to correct your info for that email list. Deletion, access or correction. Follow this link to ask us to correct or delete your info, to ask us for the types of information we have about you, or for the specific pieces of that information. ► Pro-tip: We love to hear from our fans! But the link above is pretty specific to privacy stuff, so if you have non-privacy questions or comments, you’ll have a much better experience reaching out to our fabulous fan relations team using this link instead. California Disclosures For our fans from California... Do Not Track California’s Business and Professions Code section 22575 requires us to disclose how we respond to “do not track” signals. Because there’s no consistent technology to respond to these types of signals (kinda like getting an alien signal from across the galaxy), we currently don’t take action to respond to these types of signals. Sharing For Direct Marketing Under section 1798.83 of the California Civil Code, California residents have the right to request certain information about the types of personal information the business shares with third parties for direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. You need to have an established business relationship with us to request this information, so if that describes you and you are interested in this info, you can reach out to privacy@idq.com. California Privacy Rights The California Consumer Privacy Act (CCPA) provides residents of California with rights around their personal information, including access, deletion, and opt-out rights. -Rights of California residents Section 1798.100(a): California residents have the right to request that a business that collects their personal information disclose to that resident the categories and specific pieces of personal information the business has collected about them. Section 1798.105: California residents have the right to request that a business delete any personal information about that resident which the business has collected from them. Section 1798.110: California residents have the right to request that a business that collects personal information about that resident disclose to them the following: The categories of information it has collected about the resident. The categories of sources from which the personal information has been collected. The business or commercial purpose for collecting or selling personal information. The categories of third parties with whom the business shares personal information. The specific pieces of personal information collected about that consumer. Section 1798.115: California residents have the right to request that a business that sells the resident’s personal information, or that discloses it for a business purpose, disclose to that resident: The categories of personal information that the business has collected about the resident. The categories of personal information that the business sold about the resident and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each category of third parties to whom the personal information was sold. The categories of personal information that the business disclosed about the resident for a business purpose. Section 1798.125: California residents have the right to not be discriminated against for exercising any of their rights under the CCPA. -Method for submitting requests To exercise any of your rights under the CCPA, please fill out the form at this link or call 1-866-793-7582 to submit a request. When you submit a request, you will need to provide your name, email address, state, country, and details about your request. We’ll send you an email asking you to click on a link to confirm it's really you. ► Pro-tip: We love to hear from our fans! But the link above is pretty specific to privacy stuff, so if you have non-privacy questions or comments, you’ll have a much better experience reaching out to our fabulous fan relations team using this link instead. -Info we've collected in the last 12 months With respect to Section 1798.110(c): We collect these categories of personal information: IDENTIFIERS. These identify you as a person, such as your name, postal address, email address, or IP address. COMMERCIAL INFORMATION. Purchasing history and other stuff like that. INTERNET OR OTHER ELECTRONIC NETWORK ACTIVITY INFORMATION. Data like browsing or search history. INFERENCES. This sounds a little vague, but basically it means that we may take all the information we have about you and make some inferences about your preferences (um, you’d much prefer that Blizzard Treat flavor oozing with chocolate, amirite?). Categories of sources from which personal information is collected: We collect personal information from you directly, either when you give it to us or one of our vendors, or automatically, when you interact with or fill out forms on our Websites. Business or commercial purposes for collecting or selling personal information: We collect information to fulfill orders, email you, inform our decisions about product and new store development, make our customer service better, and to qualify prospective franchisees. You can find more information about why we collect this information above. Categories of third parties with whom personal information is shared: We share information within our family of companies, with our franchisees as explained in this privacy statement, and with vendors as explained in the "Sharing is Caring" section. Any California resident has a right to request the specific pieces of information the business has collected about them. With respect to Section 1798.115: List of categories of personal information sold: none. List of categories of personal information disclosed: IDENTIFIERS, COMMERCIAL INFORMATION, INTERNET OR OTHER ELECTRONIC NETWORK ACTIVITY INFORMATION, and INFERENCES. -Right to Opt-out Since we don’t sell any personal information under the definition of Section 1798.140(t), you don’t have to do anything to opt-out. -Have an agent? No, not the secret spy kind of agent. We know you are a busy person, so if you would like to designate an authorized agent to exercise any of your CCPA rights, shoot privacy@idq.com an email from the email address on your account, with the name and email address of your agent. We all have multiple email addresses, right? Well, we need it to be from the email address on your account because that’s how we verify that it is a legitimate request. We want to make sure we are taking actions that you authorized (instead of your uncle’s best friend’s daughter’s neighbor named Carl). -Financial incentives The CCPA allows us to offer fans financial incentives for sharing their personal information with us. We don’t do it very often, but we do sometimes offer perks if you give us your info. Perks like the mobile app rewards program, which we need personal information to offer, otherwise we have no way to track how many sweet rewards points you have! Another example is that we ask for your info to enter a contests or sweepstakes. Your participation in these types of things is always optional and you can head back up to the collection section of this privacy statement to understand the what and why. E.U. Residents The information in this section is for EU residents and supplements the disclosures in this privacy statement. If you are an EU resident and you express interest in developing a franchise, we collect the personal information described above in the "Developing a Franchise" section. Data Controller American Dairy Queen Corporation (ADQ) is the data controller for your personal information. Lawful Basis for Processing By submitting your personal information to us, you are consenting to our use and processing as described in this privacy statement. We may also process personal information because the processing is necessary for our legitimate business interests, for things such as: (1) providing, improving, and promoting the Websites, or our products and services; (2) communicating with potential franchisees and their individual points of contact; (3) other business development purposes; (4) sharing information within the DQ/Orange Julius family of companies, as well as with service providers and other third parties; and (5) maintaining the safety and security of our products, services, and employees. Cross-Border Transfer Since ADQ's world headquarters are in the United States, this means any personal information you submit to us will be transferred to the U.S. By submitting personal information: you explicitly consent to the transfer of your personal information to the U.S.; you understand that no adequacy decision and no adequate safeguards apply to these transfers; and you understand that U.S. surveillance laws fundamentally clash with EU data protection rights, and that your personal information may become exposed to the U.S. government. Retention Our current retention practices are: any personal information kept in our email system will be deleted after 8 years; and for any of your personal information we keep in other systems, we'll use some of the following factors to determine retention: legal requirements to retain data, retention obligations related to actual or potential litigation or government investigations, the date of our last communication together, whether you go on to become a franchisee, the sensitivity of the data, and the purposes for which the data was collected. Your Rights You have a variety of rights including the right to request access to, correction of, or deletion of your personal information, to restrict the processing or object to the processing of your personal information, or to get a copy of your personal information. There may be limitations on these rights. To exercise any of your rights, please email privacy@idq.com. If You Don’t Give Us Your Personal Information Giving us your personal information is a pre-contractual requirement to be considered for developing a franchise. If you don't give us your personal information, we won't be able to consider you for developing a franchise. Withdrawal of Consent You have the right to withdraw consent at any time, without affecting the lawfulness of the processing based on consent before withdrawal. Make a Complaint You have the right to lodge a complaint with your local Data Protection Supervisory Authority. Or you can contact ADQ at privacy@idq.com or using the contact information at the end of this privacy statement. Questions? Questions or concerns?? We’ve tried to make it as understandable as possible, but if you have questions or want more detail, please email us at privacy@idq.com, or contact us via post at: Attn: Privacy Compliance Officer American Dairy Queen Corporation 8000 Tower, Suite 700 8331 Norman Center Drive Bloomington MN 55437 Last Update 9/10/2021, 11:44:18 PM ABOUT US NUTRITION CONTACT US GIFT CARDS & GEAR FAQ MOBILE APP FAQ CAREERS FRANCHISING INTERNATIONAL COMMUNITY FAN CLUBS Blizzard® Fan Club Julius League® Fan Club DOWNLOAD THE APP OUR FAMILY PRIVACY STATEMENT VISITOR AGREEMENT ACCESSIBILITY STATEMENT SITEMAP TM & © 2021 Am. D.Q. Corp.