Select your language Home english > Solutions > hotel-LAB.com hotel-LAB.com, the web & consulting division of GP Dati, is a laboratory of ideas and know-how which, with the support of web technologies, allows your hotel to successfully face digital marketing and online marketing: the challenges posed by new technologies. What does hotel-LAB do? Improvement of the organic search on Google (SEO) with revision of the site texts and improvement of the technical components. Evaluation of presentation strategies and online revenue policies with improvement of content published on OTAs, and review of online rate strategy, recommending the most appropriate revenue techniques for the specific hotel and location. Evaluation of the hotel's online reputation on social networks (Tripadvisor, Booking.com, facebook, Google+, etc), advice and training on how to relate to customers who express positive or negative opinions online. Optimization of the navigation of the site and of the online booking of the hotel or group, through indications on how to improve the contents of the site and their usability by online surfers. Evaluation of access to the site and online booking from Google Analytics and indication on the devices and on how to present the hotel site on tablets and smartphones. Today the responsive way of designing sites is a solution to many navigation problems of obsolete sites that lead the user with a tablet or smartphone to abandon the experience. Consultancy on advertising strategies on Google and Facebook , through the strategic analysis of the brand protection and advertising of OTAs on the name of the hotel and advising adequate budgets for the operation on SEM (search engine marketing). The added value to the hotel-LAB consulting activity is given by our integrated technological solutions. ... or go to the hotel-LAB website ! To find out about the range of solutions for selling on the web, visit the GPData BOL section Contacts Site map Privacy - GP Dati Hotel Service SpA, Via Paganello 22 / a, 30172 Mestre (VE) tel. +39 041 5330112, fax +39 041 5330150, info@gpdati.com VAT number 01560290270 GP Data | hotel-LAB.com | Twitter | Linkedin | RSS hotel management software | software for campsites and villages | pms hotel software Who we are Solutions Casket HOAsys GP Net hotel-LAB.com hotel-LAB Clients News Contacts NEWSLETTER To stay updated on news and promotions Sign up now >> Are you looking for solutions for online sales and multi-channel distribution? The GPnet line is for you! Follow us on Facebook!