News & Insights / Viewpoints Press Blog Research Webinars Our market leading industry insights Viewpoints Advanced TV – the questions to ask The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it's vital that advertisers invest in advanced TV with their eyes wide open and by asking the right qu... May 2021 Viewpoints The Challenge of Attention Most people merely glance at ads, but, occasionally, if they find the ads useful or engaging, they can spend a very long time with them. April 2021 Viewpoints Digital Media Performance: Surviving the Cookie Apocalypse Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace. March 2021 Viewpoints 2021: Emerging perspectives in a post pandemic world This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business. December 2020 Viewpoints The rise and rise of Influencer Marketing Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change. December 2020 Viewpoints The Power of Context: An Ebiquity Guide to improving digital media performance Digital promised increased efficiency, but marketing effectiveness has been steadily falling for almost a decade. November 2020 Viewpoints Deconstructing ROI - A new framework for driving marketing effectiveness in the age of media fragmentation Comprehensive effectiveness programmes enable brands to establish which of the levers are holding you back and where the opportunities are across creative, cost, reach, attention, and engagement. October 2020 Viewpoints How retailers can return to profitability post-pandemic Retailers need to follow a programme of continuous improvement, one that involves measurement, analysis, execution, and review to determine what works best for them. September 2020 1 2 3 .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Find out more here Accept All Cookies Cookies Settings