| CONTACTS | IT | EN WHO WE ARE CONSULTING SERVICES SECTORS EUROPEAN POLICIES CASE STUDY VVA COMMUNICATES Retail Business Consulting - Customer Experience - Market Research - Damage Assessment In Litigation The development of retail is driving the transformation of many industries. Some of the main challenges in the industry relate to the following: design of memorable end-to-end customer experiences, capable of generating word of mouth and engagement; strict management of the margin per square meter; customization of the individual points of sale based on the specificities of the customer base; integration of digital channels with traditional channels, in all possible ways; constant search for unique and innovative formats; centrality and development of the role of personnel in generating customer memories and judgments. Valdani Vicari & Associati (VVA) has gained experience in business consulting, market research and damage assessment in litigation in single-brand networks in the lifestyle sectors, in large-scale distribution / GDA and in pharmaceutical retail. The Business Consulting area has its own methodology for analyzing and developing the customer experience, as well as for measuring and developing the profitability of channels and individual points of sale. It also has its own set of tools to develop innovative formats, focusing on the customer value proposition of the brand. The Damage Assessment in Litigation Area has also developed international experience in estimating damages deriving from non-compliance with distribution contracts by commercial partners. The Market Research area has developed customized solutions for: enhance the Shopping Experience, highlighting the areas of potential and optimization of the offer system in terms of layout, assortment, atmosphere / mood of the stores and quality of service, through ethnographic, qualitative and quantitative market research; measuring the main KPIs strictly linked to the strategic objectives of a retail brand from a trend perspective and comparing them with the performance of direct competitors (for example, Brand Awareness, Customer Experience, Net Promoter Score and Intention to buy). Share this article on: Contacts Please enter your first and last name Please enter your email address Please enter your message Sectors FOOD AND BEVERAGE ASSOCIATIONS POWER PHARMA AND HEALTH FINANCE INDUSTRY FASHION PUBLIC ADMINISTRATION SPACE TLC TRANSPORTATION CASE STUDY WEB CUSTOMER SATISFACTION Analysis and development of the Customer in-store Experience Development plan for the large-scale retail channel See all case studies EVENTS & NEWS E-commerce and Info-commerce: communicate and sell with a multi-channel strategy Marketing Forum 2009 Forum Retail alla Fondazione CUOA Tavola rotonda | Retail Impacting: lo studio dello shopping behaviour per valorizzare la retailization del brand Vedi tutti gli eventi CONTATTI Milano, via Torino 61 - 20123 Tel: +39 02 72733.1 - Fax: +39 02 72733.350 Email: info@vva.it Londra, 3rd floor Hamilton House Mabledon Place Tel: +44 (0) 207 554 8700 Email: p.hausemer@vva.it copyright 2013 - Valdani Vicari & Associati made by Wave37