Corporate UK Customers Global About us Investors Newsroom Careers Sustainability Log in Search SHARE PRICE 396.51 GBp +0.46%* Home About us We are here for our customers when it really matters. We help them make the most of life. Who we are and what we do Our purpose is to be with you today, for a better tomorrow. OUR PURPOSE Our customers Our customers don’t have to worry about the bumps in life’s road. They can count on us to help. HOW WE HELP Group Executive Committee The Group Executive Committee is made up of our executive directors and senior executives. MEET OUR LEADERS Our Board Diverse and inclusive leadership brings a range of perspectives and challenges, which contribute to better decision making. Go to Board page Our governance We have a strong system of governance. It’s essential to manage risk and make sure our business runs smoothly. Go to Governance page Our people Our people are Aviva. They are focused on delivering our purpose and making things better for our customers and colleagues. Go to People page Our strategy A refocused Aviva, transforming at pace. Our results show we have what it takes to drive growth in our businesses. Go to Strategy page It takes Aviva Our brand positioning, 'It takes Aviva' is derived from our Purpose. It demands Aviva acts as industry leader and ultimately becomes the UK's 'go-to customer brand’. Discover our brand COVID-19 - our response As we adjust to a new ways of working, we continue to support our communities, colleagues, and customers. Go to COVID-19 page Our world never stops changing ... and neither will we. With each new challenge, it takes an insurance company with the commitment and confidence to embrace the future. It takes an insurance company with 325 years of leading the way. It takes Aviva. Download transcript Annual Report 2020 If there was ever any doubt about the importance of our purpose - with you today, for a better tomorrow - 2020 provided the answer. Being there for people when it really matters is why we exist, and the past year truly put that to the test. GO TO ANNUAL REPORT PAGE Everyone here should be able to be themselves Diversity and inclusion at Aviva Want to know more about how we're organised? Discover our markets and businesses Join us - together we can build a better tomorrow Go to job search page What we do today creates what is possible tomorrow We can trace our heritage back to 1696. Our business began in an age of highwaymen but is as relevant to customers today as it was then. And our innovation team are working hard to anticipate the needs of tomorrow's customers. Our heritage Delve into the most important insurance industry archive in the UK. Go to heritage page Our products Our core markets are the UK, Ireland and Canada. Visit our product websites to find out more. Go to product page Want to know more about Aviva? PDF 175.6 KB 2 PAGES About Aviva PDF 4.8 MB 288 PAGES Annual Report and Accounts 2020 PDF 2.4 MB 37 PAGES 2020 Sustainability Summary, KPI sheet and limited assurance statement PDF 115.0 KB 2 PAGES Our business and what differentiates us Latest news releases More than half of UK adults say pandemic has impacted retirement plans 24 NOV 2021 More than half (54%) of UK adults say the impact of the Covid-19 pandemic has affected their plans to retire, according to new research from Aviva. Read more Aviva Risk Insights Report 18 NOV 2021 The economy, worker shortages, Brexit, Covid and reputational damage – the biggest risks to UK businesses. Read more Aviva launches ESG Profiling tool on Adviser Platform 18 NOV 2021 Aviva has today announced the launch of an ESG Profiling tool on its adviser platform. Read more Discover more Browse our site to learn more about us. Sustainability Discover how our sustainability ambition can help us live up to our purpose. Go to Sustainability overview Newsroom Discover our latest news releases, research reports and publications as well as our multimedia library. Go to Newsroom overview Investors Investors and shareholders, discover more about our savings, retirement and insurance business. Go to Investors overview Customer contacts Need help? Find out how to get in touch with us. Our products View savings and insurance products and get a quote. Use MyAviva Easily manage your policies and shareholding. Something's gone wrong? Make a complaint so we can try to put it right. 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