Toggle JOHN TAVARES’ “FIRST MEMORY” With the signing of John Tavares to the Leafs, “First Memory” tells the deeply human story of JT’s return to Toronto and the connection he has to the city and the team. Rogers Communications Inc. Challenge Approach Execution How do we deepen the meaning and relevance of the Make More Possible platform through our association with JT and the Maple Leafs in a way that breaks through the “sea of sameness” associated with traditional NHL communications in order to drive brand likeability and consideration amongst Canadians? 2021 Publicis Canada.