Menu Google Google asked us: How do we help our clients increase conversions from mobile traffic so they continue to invest in and see value in mobile advertising? We answered: The AnswerLab team helped Google understand common stumbling blocks for users on mobile sites and apps in order to help their clients develop mobile experiences that lead to engagement and conversion. AnswerLab designed an in-depth UX research program to define best-in-class experiences for mobile sites, apps, and mobile retail interactions. AnswerLab UX researchers watched more than 300 users interact with over 250 digital experiences to learn common mistakes being made and opportunities for wins. The research resulted in three separate sets of principles for keeping consumers engaged with mobile apps, mobile sites, and mobile retail experiences. Outcome: Google clients have used these principles to improve their advertising outcomes, contributing to growth of Google’s 2016 advertising revenue. The principles are evangelized publicly on the Think with Google website. Google also socialized the principles internally to define what good mobile experiences look like, both for internal product development and for assessment of non-Google experiences. Check out the individual reports here: Mobile Retail Apps and Sites: Designing a Better Experience for Shoppers Principles of Mobile App Design: Engage User and Drive Conversions Principles of Mobile Site Design: Delight Users and Drive Conversions ← Back to case studies Subscribe to our newsletter Join our growing community of UX researchers, designers, product managers, and senior UX leaders from the world’s leading brands. Please enter all information First Name* Last Name* Email* Company Name* AnswerLab - West Coast 700 Larkspur Landing Circle Suite #199 Larkspur, CA 94939 USA +1.415.814.9910 AnswerLab - East Coast 350 Fifth Avenue Suite #3900 New York, NY 10118 USA +1.646.553.5500 Home What We Do Who We Are Insights Careers Contact Us © 2021 AnswerLab. All rights reserved. Privacy Terms Cookies