FUNKY PIGEON Case study: Improving business value through bespoke API integration Partner goals Funky Pigeon, part of WH Smiths group, were looking to increase the life time value and brand loyalty of its customers. Key requirements Bespoke solution To develop a bespoke customer engagement solution that improves the customer experience and reward customers for their loyalty. Repeat purchases To influence customers – who typically make one purchase per year – to return to make further online purchases of their personalised greeting cards and gifts. Encourage loyal behaviour To encourage customers to use their Funky Pigeon account/wallet. Partner outcomes Customers were given the opportunity to join My Funky Rewards, an API-driven customer engagement solution. This bespoke solution offered new members the opportunity to claim a welcome reward (£6.87) that is instantly credited to a Funkypigeon.com wallet, encouraging members to make a second purchase. All metrics for the second purchase were tracked via the API integration, offering unprecedented shopper intelligence on repeat purchases, average order value, frequency of purchase and lifetime value. Key results Second purchase A third of My Funky Rewards members went on to make a second purchase within the first 6 weeks of membership. Third purchase Of the members who redeemed their reward and went onto purchase more credit, an impressive 66% went onto make a third purchase, thus providing the perfect mechanism to maximise sales, increase life time value and brand loyalty from Funky Pigeon’s customer base. QuoteStart “Very excited to have launched our own loyalty programme that offers our customers such a high value, benefits-rich proposition, whilst continuing to generate significant incremental revenue for the business. Encouraging customers to make a repeat purchase within six weeks makes a huge impact on our profitability, and we see this happening with My Funky Rewards.” Richard Pepper Founder, Funky Pigeon Download Next Case Study © 2021 This website is owned and operated by Webloyalty International Ltd ("Webloyalty"). Charter Court, 50 Windsor Road, Slough SL1 2EJ. Registered in England No: 05922626 VAT No: GB 125 4954 08. Webloyalty.com, Inc. Webloyalty and Webloyalty.com are registered trademarks of Webloyalty.com, Inc. All other trademarks used herein are the property of their respective owners. Request a callback About Us Contact us Careers cxLoyalty Group Terms & Conditions Privacy & Cookies Policy Cookie Settings I would like to receive email marketing from Webloyalty and agree to the processing of my data in accordance with the Privacy Policy. We use our own and third-party cookies to offer personalised content and advertising based on your browsing patterns, to measure our audience and carry out analytics. To accept or refuse them please click here or go to our Privacy and Cookies Policy or manage your settings. Reject Accept