info.spain@in-storemedia.com Home Who we are Portfolio Research Blog Contact COUNTRIES Argentina Chile Spain France Mexico Perú Poland Portugal Philippines Menu in-Store Media We are a shopper marketing agency who manages advertising campaigns at the point of sale to reach the consumers during their purchasing process. Thanks to our continuous research on the shopper’s behaviour, in-Store Media is able to offer the best communication solutions to the brands based on the “Right Place, Right Time” concept. More than 20 years providing value and experience to the communication between brand, retailers and shoppers, support us. CHALLENGE Nowadays, a consumer is exposed to more than 3000 advertising messages every day. In this context, how can we make sure that our message is delivered to the shopper? How can we really have an influence on a consumer’s purchasing behavior? OPPORTUNITY “Where and when” are the key elements of a media strategy. The best moment to influence on a consumer is at the very moment of making a purchase. OBJECTIVE In-Store Media was founded in 1998 with the goal of helping brands to have an impact on the shoppers when making their purchase decisions. Last news 15 Jun The return of investment in point-of-sale advertising in communication, point of sales Comments are off for this post. With consumers overexposed to advertising impacts, receiving every day more than 3.000 commercial messages, refusing intrusive advertising and becoming more and more rational and demanding on its purchase decisions, the key to success resides in choosing the appropriate moment to have an impact on the consumer, as well as the best way to... 02 Mar Thousands of references and 15 seconds to decide: in store innovation clues in innovación, punto de venta, Uncategorized Comments are off for this post. To give visibility to the products at the point of sale, retailers make an effort to create a direct contact with the customer. 79% of innovations are known in the store. Even though online purchases are gaining ground, 82% of purchase decisions continue to be taken in front of the shop shelves, where purchase... 22 Feb The new point of sale trends in digital signage in branding, comunicación, Uncategorized Comments are off for this post. We attended the event ISE 2017, the annual exhibition that shows the latest trends in the audiovisual market and the IT industry, with the purpose of knowing new technologies and contact new suppliers in order to be able to offer the maximum innovation and quality in digital signage. Interactive Media, Retail Analytics and the called... 12 Jan Benefits from e-commerce advertising personalization in branding, digital signage, e-commerce, marketing experiencial, online, Uncategorized Comments are off for this post. Traditionally, advertising messages were transmitted impersonally in most channels, that is, offering the same content to all the consumers. But each product has its target and today, more than ever, brands have to adjust messages to their target audience. How to arrive only to the shopper of our interest? By devising personalization strategies of... info.spain@in-storemedia.com in-Store Media España | Barcelona Escuelas Pías, 118 Barcelona Tel: (+34) 93 434 20 60 info.spain@in-storemedia.com in-Store Media España | Madrid Paseo de la Castellana, 86 Madrid Tel: (+34) 91 564 09 25 info.spain@in-storemedia.com Redes sociales We'll assume you're ok with this, but you can opt-out if you wish.Accept Read more www.in-storemedia.com