CORPORATE WEBSITE ABOUT US OUR BRANDS NEWS CAREER SOCIAL RESPONSIBILITY CONTACT News Nowe Żytniówki Czyste with notes of Polish, traditional flavors Nowe Żytniówki Czyste with notes of Polish, traditional flavors 14-06-2017 From July, the portfolio of Żytniówka, one of the most popular alcohol brands in Poland, will be joined by two new, pure vodkas with flavors of bread and horseradish. Żytniówka, a unique brand from the heart of Podlasie, is one of the fastest growing vodkas in the world [1]. The bittersweet variants and Żytniówka Czysta - the sales leader in the segment of economy vodkas - are responsible for its sales successes on the domestic soil. After last year's introduction of unique flavors in the bittersweet segment, Żytniówka Gorzka with Pigwa and Żytniówka Gorzka with Orange, as well as refreshing the packaging lines and brand communication, the time has come to expand the portfolio of Żytniówka Czysta. "Following in the footsteps of our sister brand, Żubrówka, which successfully entered the trend of pure vodkas with flavored notes, we decided to translate it into our experience and tradition straight from Podlasie. Żytniówka Chlebowa and Żytniówka Chrzanów, our new vodkas, rely on the strength of the brand - Polish, rye spirit and originating from the cleanest region of Poland. The new flavor notes, kept in a traditional tone, will certainly gain many fans. They are simply associated with feasting and encourage meetings at a lavishly set table " - says Magdalena Żołnowska, Brand Manager brand. "Both flavors are an absolute innovation in the segment of economic vodkas. Żytniówka Blebowa is pure vodka enriched with the taste of fresh, sourdough rye bread, baked according to a traditional recipe, while Żytniówka Chrzanowa is characterized by a dry taste that perfectly enriches the taste qualities of traditional dishes. but not dominant. We were inspired to create new Żytniówka vodkas by the richness of Podlasie - a region located far from big cities, famous for its unspoiled nature and true Polish hospitality. " The launch of new pure Żytniówek for sale with flavors will be supported by POS materials and special sales packages in stores as well as communication in the commercial press. Żytniówka Chlebowa and Żytniówka Chrzanów will be available for sale from the beginning of July. in the traditional trade channel in the following capacities: 100, 200 and 500 ml. [1] The Millionaire's Club, Drinks International, June 2015. CEDC is the leader of the Polish vodka market. In Poland, we are the largest importer of foreign spirits. Żytniówka Żytniówka is an excellent Polish vodka with a classic, excellent taste, produced from the highest quality spirit and crystalline water from our own deep wells. ABOUT US OUR BRANDS NEWS CAREER SOCIAL RESPONSIBILITY CONTACT © CEDC INTERNATIONAL SP. Z O. O REGISTER OF PERSONAL DATA COLLECTIONS PRIVACY POLICY REALIZATION: LEMON SKY JWT