Batllegroup. BEYOND THE BRAND lab Future branding 1: The digital store shelf How to build a brand in the digital store shelf lab Packaging is branding Branding is the process of designing and building a brand. In this process, packaging plays a crucial role. lab The branding of today and the future On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand... lab A culture in a brand When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this... lab Drinkable packaging The latest trend - biomaterial packaging. Zero-waste packaging. lab 360º product, 360º brand Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product. lab Cosmetics and beauty into kits Some years ago now, gourmet food kits were all the rage. Today, in 2015, it would seem that the same idea has been taken up by the cosmetics and beauty world. España Barcelona info@batllegroup.com T +34 93 215 88 25 Passeig de Gràcia 61 4º 1ª 08007 Barcelona Spain View in Google maps Madrid info@batllegroup.com T +34 606 393 310 Ramon Fort, 13, 1 ª 28033 Madrid Spain View in Google maps China Guangzhou info@batllegroup.com +86 (0)2034215013 广州市海珠区新港中路397号 T.I.T 创意园 创意中路1号三楼 邮編:510310 View in Google maps Keep me informed Send Legal terms