What we do Business issues Case studies Blogs ClearSight Contact Twitter LinkedIn Summer of leisure for the US By Matthew Petrie Our recent survey of US travelers shows a market full of intent to travel and engage in the leisure sector. You can download our free report on US Travel Intent by subscribing here. In this blog, we look at some of the key findings that give us optimism about this crucial summer travel period. Despite markets in Europe now welcoming fully-vaccinated US residents, the domestic market emerges as a key focus for respondents. A day out to a visitor attraction is the leading leisure activity in mind for the summer period, followed by staying in paid-for accommodations and going on a domestic holiday or leisure trip. The most active travelers are expected to be Millennials and Gen Z, with Boomers less likely to be planning time away. Although the US is leading the world in terms of vaccinations, caution remains, and travelers are looking for the reassurance of a brand when it comes to cleanliness standards. In positive news for the hotel sector, despite the rise of AirBnB and sharing economy competitors in recent years, nearly two thirds of all travelers, regardless of age, are looking to stay at their preferred hotel brands if possible. The enthusiasm for travel is marked amongst consumers in the US, with the urge for experiences outside the home strong across the ages. These latest findings show that consumers, especially Gen Z and Millennials, intend to get out and experience life again. The signs are hopeful that the much-trailed bounce back will happen and happen with vigour. Our report, ClearSight® on US Travel Intent, which forms the basis for this blog, is available for download now. Register for ClearSight® here to for your free copy, and to receive our upcoming reports on: US 2021 summer leisure travel: Hotel consideration, booking platforms and loyalty programme US 2021 summer leisure travel: Trip spending and destination activities US 2021 business travel outlook: An overview Subscribe to our newsletter SHARE RELATED OPINIONS Five things we learned from our mystery visits to Scottish Attractions Cultural attractions ‘should’ inform visitors about links to slavery - our research reveals Convenience or dolphins? What are travellers prepared to sacrifice in the name of sustainability? Does loyalty pay this summer? The top 10 hotel brands in France EXPERT Matthew Petrie Managing Director, Americas Leading the US office, Matthew has helped clients succeed and grow with strategic, business-led research for over 20 years. View Matthew's opinion matt.petrie@bdrc-americas.com Blogs What we do Business issues Case studies Blogs Contact Coronavirus Connect Latest opinion Five things we learned from our mystery visits to Scottish Attractions Sustainability in Indonesia – it’s development stupid! Cultural attractions ‘should’ inform visitors about links to slavery - our research reveals Latest tweets @BVA_BDRC Great to be featured in @TravelDailyNews International recently for our sustainability webinar with @BVA_BDRC. Those who offer consumers sustainable choices stand to gain a great deal and establish a long-term advantage. Read the full story herehttps://www.traveldailynews.com/post/green-growth-provides-opportunity-for-travel-and-hospitality-industry-according-to-new-research … Yesterday we hosted a Christmas event in support of @Coram, where we decorated our own gingerbread cookies, put up decorations in the office and on our tree, enjoyed mulled wine and listened to some Christmas music! A massive thank you to everyone who donated and came along!pic.twitter.com/XyfEVmfQCM BVA BDRC Privacy Notices Terms & Conditions Corporate Social Responsibility Careers at BVA BDRC Statutory Information Quality Policy