HAYPP GROUP / INVESTOR RELATIONS / SHAREHOLDERS Meny Shareholders SHAREHOLDERS The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in 9 countries where we serve more than 375 000 active customers. About Haypp Group Sustainability News & Media Investor Relations Career Contact Privacy Notice Linkedin Twitter © Copyright Haypp Group 2021, all rights reserved. MADE BY WILSON CREATIVE

HAYPP GROUP / INVESTOR RELATIONS / THE SHARE Meny The share THE SHARE The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in 9 countries where we serve more than 375 000 active customers. About Haypp Group Sustainability News & Media Investor Relations Career Contact Privacy Notice Linkedin Twitter © Copyright Haypp Group 2021, all rights reserved. MADE BY WILSON CREATIVE

HAYPP GROUP / ABOUT HAYPP GROUP / PORTFOLIO Meny Portfolio Learn more about the Haypp Group’s e-commerce brands. INTRODUCTION The Haypp Group has a strong commitment to offering people around the world a safer form of nicotine. Complying with our vision of “inspiring healthier enjoyment for millions”. Today we operate in 9 countries, and the Haypp Group consists of 10 e-commerce brands. These brands have allowed us to deliver and meet the end markets specific consumer needs and regulatory requirements. The insights our brands generate underpins our ability to meet the consumers’ highest expectations of us. With a consumer base of over half a million people, we can significantly improve the conversion from smoking tobacco to healthier product alternatives. The consumers show us that there’s a desire around the world to create change – and Haypp Group works every day to meet them where they are. KEY FIGURES active customers November 2021 countries May 2021 e-commerce brands November 2021 OUR BRANDS haypp.com nicokick.com snushjem.no snusbolaget.se snus.com snusmarkt.ch northerner.com snuslageret.no snusnetto.com nettotobak.com The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in 9 countries where we serve more than 375 000 active customers. About Haypp Group Sustainability News & Media Investor Relations Career Contact Privacy Notice Linkedin Twitter © Copyright Haypp Group 2021, all rights reserved. MADE BY WILSON CREATIVE