Sitemap Contact: 212.490.2098 | info@pmgroup.bz The Agency Our Expertise Visual Language Contact Case Studies FREEdom Day Shuttles Project Details Client: South African Tourism Date: 2005 Objective: Give visibility to SA in America capitalizing on a national day celebration - Freedom Day. SAT took the celebration of Freedom Day to the streets of New York, offering tourists and New Yorkers the chance to enjoy free rides on their spectacularly decorated double-decker “FREEdom Day Shuttles.” T o celebrate and publicize the 10th Anniversary of South Africa’s Freedom, the agency conceived and designed a fleet of South African branded double-decker buses, that took the celebration of Freedom Day to the streets of New York, offering tourists and New Yorkers the chance to enjoy free rides on their spectacularly decorated FREEdom Day SHUTTLES. First stop was CBS-TV’s “The Early Show” where the show’s popular personality Dave Price raved to millions of American’s about his vacation in South Africa and interviewed our SAT spokesperson. The FREEdom SHUTTLES continued on their appointed media rounds, throughout the day transporting thousands of pedestrians, playing South African music, distributing brochures, and spreading the word about the amazing wonders of a trip to South Africa. Anguilla Coupled Anguilla 40 Parrotheads in Paradise Antigua & Barbuda Music Voyager Stars On Ice Bahamas 16 Islands 16 Weddings Nevis Hamilton South Africa 2010 FIFA World Cup Diski Dance Contest Recipe for Success Wild Safari 3D FREEdom Day Shuttles The PM Group We take pride in assuring clients of personalized attention while embracing each opportunity with sound, strategic thinking, enthusiasm and a commitment to excellence. We offer a range of communications experience and strive to achieve success beyond expectations. We bring our passion to the product and a comprehensive approach to help you attain your marketing objectives. Contact us Address: 301 E 57th Street Floor 3 New York, NY 10022 Email: info@pmgroup.bz Phone: 212.490.2098 User Access Login/Logout © 2021 The PM Group all rights reserved