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Work Agency Contact Open Navigation “Lou Needs You” Supports Small Businesses A year after COVID-19 caused Louisville businesses and restaurants to pivot and the city to lose over $680 million in convention business, a new advertising and marketing campaign by Scoppechio is telling the stories of small businesses and encouraging customers to frequent them. Scoppechio recently completed the pro-bono project to develop and launch the “Lou Needs You” campaign to support local small businesses impacted by the pandemic-related economic downturn. “Louisville is our home, and we were thrilled to flex our creative muscles to help the city and its small businesses,” noted Scoppechio President Regan Nichols. The primary goal is to drive people back downtown and to adjacent areas like Nulu, Butchertown, Russell, Portland, Smoketown, Phoenix Hill, the Highlands, and California. The campaign centers around the “Lou Needs You” webpage, which compiles information on business hours, COVID-19 precautions, and special offers. The site also features stories of struggling businesses during the pandemic and shares the hurdles they’ve had to overcome to stay afloat. Local businesses can download free “Lou Needs You” images and marketing templates to share their unique stories. “The campaign’s theme is ‘Shop. Eat. Support.,’” said president and CEO of Greater Louisville, Sarah Davasher-Wisdom, “it’s a very straightforward message. We need our community to lean in and support these businesses so that they can withstand until we get back to normal.” Lou Needs You was made possible through a partnership with Greater Louisville Inc., Louisville Tourism, Louisville Downtown Partnership, and Louisville Forward. The president and CEO of Louisville Tourism, Karen Williams, said that a campaign like this is critical after a year of uncertainty. “Just 14 months ago, Louisville was a city that had conventions every week, leisure business, and people here for Bourbonism,” Williams said. “We had to cancel more than $680 million worth of business. So when we say ‘Lou needs you,’ we mean ‘Lou does need you.’ ” The campaign is live now and will be regularly updated based on submissions from local businesses. Visit LouNeedsYou.com to get access to resources and download a promotional toolkit. Work with us New Business General Inquiries Join our team Open Positions ©2021 Scoppechio. All Rights Reserved. Scoppechio is part of OvareGroup