Monday–Friday: 7AM–9PM ET Saturday: 8AM–8PM ET Home Newsroom PURE to Launch in Idaho PURE to Launch in Idaho The new expansion means that PURE will soon be available in all 50 states. May 19, 2021 Last week, Idaho’s Department of Insurance approved PURE’s application, earning us a license to write business in the state. Although there is still work to be done before we can welcome new Idaho-based members and offer coverage for current members who own secondary properties in the state, we are excited by this milestone and to officially be licensed in all 50 states. PURE has reached several notable milestones in 2021 thus far: We welcomed our 100,000th member, our Financial Strength Rating was upgraded to A+ (Superior) by AM Best, we won Private Asset Management’s award for Best High Net Worth Insurance Carrier for the fourth consecutive year, and we were named Best Insurance Underwriter for the sixth consecutive year by Family Wealth Report. 🥔 Can you guess where we’ve been approved to write business? We are delighted to soon welcome Idaho-based members and better serve those members who own secondary residences here. 🎉 #InsuranceNews #PUREinsurance pic.twitter.com/HYbmyuyRAy — PUREinsurance (@PUREinsurance) May 26, 2021 These milestones reflect our commitment to growing the membership intelligently and serving our members well. We know we have a long way to go, but these give us a sense of pride for the work we are doing today. Related Content Delivering Greater Value PURE Member Advocates Risk Management FOR MEMBERS FOR POTENTIAL MEMBERS FOR BROKERS ABOUT US COVERAGES SERVICES CONTACT US CONTACT US AGREEMENTS LEGAL NOTICES PRIVACY POLICY SITEMAP *Based on the rate per million dollars of Personal Excess Liability coverage, for limits greater than $10 million, as filed by other high net worth carriers. PURE Insurance is the marketing name used to refer to Privilege Underwriters Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer, as well as other entities in the PURE Group of Insurance Companies. This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. Coverage may not be available in all jurisdictions. Average annual savings on homeowners insurance for members nationwide who reported prior carrier premiums from Aug 2018 through Aug 2019. Actual savings, if any, may vary. Referral rate based on 2018 Bain study and 2017 PURE annual member survey. While future SSA allocations are not guaranteed, PURE has made an allocation in each of the past six consecutive years. Please see our legal notices for terms of service relating to intellectual property, copyright and trademarks. Copyright © 2021 PURE Risk Management, LLC. All Rights Reserved. Important Cookie Policy Information PURE uses cookies to make our website easier to use and deliver relevant ads to prospective members. These cookies are small text files that contain a string of alphanumeric characters. They are generated and stored on a user’s computer when an Internet browser (i.e. Chrome or Firefox) visits the PURE website or views one of PURE’s online ads. These cookies do not collect any personally identifiable information. For more information about our cookie usage, please click here. By using this site, you agree that we can place these types of cookies on your device. If you choose to change your cookie settings, you will be presented with this message the next time you visit. Accept All Cookies