Our response to COVID-19 Events Careers 0800 434 6460 Who we are Business challenges Services Sectors Content Hub Contact us Diversify wisely Ensure new markets add value to your business Research and insight » Diversify wisely We’ll ensure the niches identified for any new product or service will help you add the most value to your business. How do we do this? Evaluate the value of entering a new sector: We critically evaluate the value of entering a new sector, taking into account the budget available and the short, medium and long term prospects of the sector. Test the market view of your idea: Our research offers a screening service for market sentiment, prior to you devoting further time or resources to an idea. Test the economics of your idea: Using deep insight we identify segments of a market where the opportunities for success exist. We conduct primary and secondary research to highlights niches, as well as informing what price and volume assumptions should be considered appropriate. Guide choices on how to exploit the opportunity: Our advice extends to determining the right entry model. We work with you to determine if you should access opportunity directly, by partnership, joint venture, acquisition or another model. Our experience A wholesaler of luxury fragrance was looking to test consumer appetite for a new perfume concept they intended to retail independently. We helped identify and poll likely consumers to understand what price premium was achievable given the luxury perfume concept differentiators. We were able to establish that two price/volume points could optimise profit. This allowed us to develop a financial model that, in turn, could be used to obtain growth capital. "To be able to receive expert guidance on issues as diverse as valuation, corporate finance, taxation and employee incentivisation from one integrated source is hugely beneficial." Mark Boon La Playa Recent blog What are turnover leases and are they right for you? Read more Get in touch. Call us for free or submit your enquiry online Enquire online Call us on 0800 434 6460 Related Services Services that keep you on track, in charge and at ease. Enter international markets confidently Understand your opportunity to expand abroad Evaluating buyers and sellers Connecting the right parties Execute transactions at the optimal time Helping you make better decisions Access growth capital Strengthen your case for securing growth capital on the right terms Diversify wisely Ensure new markets add value to your business Pinpoint valuation drivers Pick the right growth strategies View all services Back to top Useful Links Careers Work Experience Contact us Events Employee directory Media and press enquiries Online payments Press releases Client identification and verification Legal information Privacy & cookies Locations Bishop’s Stortford Cambridge Channel Islands City of London Dubai Eastern Caribbean Ely London Mayfair Newmarket Norwich Sawston Latest Content You’ve sold your business to an Employee Ownership Trust – now what? 7:00 AM - 1 Dec 2021 Read more Video: The importance of a rolling 13-week cash flow 12:32 PM - 29 Nov 2021 Read more Latest Tweet 8:30 AM - 30 Nov 2021 Connect with us © Price Bailey LLP 2021