800.959.2020 Contact Us FAQs JOIN HEA Marketplace Community Education & Events About Us Login The next-generation marketplace built around you. SOLUTIONS SIMPLIFIED FOR THE INDEPENDENT ECP LEARN MORE JOIN NOW Whatever Your Passion, We’re With You. Every independent eye care professional has a unique reason they chose vision care. We built HEA to be responsive to precisely that. More choices. More buying power. More community. And, our Solution Pathways — simplified resources shaped around your priorities. Join us and collaborate with 10,000 other members finding success on their own terms. More Than Buying Power. Empowerment. Of course, independent ECPs are looking to maximize savings on the purchases they make every day. HEA offers that and so much more. Our Solution Pathways are curated resources to help you move your practice forward. Let your passions lead the way — we’ll be here with the support, savings, technology and innovation to help your practice thrive. SAVINGS CUT COSTS, NOT CORNERS TECHNOLOGY SMART DECISIONS START WITH DATA EDUCATION STAY AHEAD OF THE CURVE PATIENT ENGAGEMENT BUILD A GREAT FOLLOWING PAYMENT SOLUTIONS STREAMLINE YOUR BOTTOM LINE COMMUNITY TOGETHER, WE ALL WIN A MARKETPLACE THAT’S ANYTHING BUT COMMONPLACE. Simply put, HEA’s negotiating power and vendor choices across all product and service categories are unmatched. Combining the purchasing power of 10,000 independent eye care professionals and long-standing relationships with 250+ industry-leading and niche vendors, HEA aggregates all the best the market has to offer in one membership. That’s more than unmatched purchasing power. It’s unparalleled opportunity to maximize profits. Contact Lenses & Distributors Get deep discounts on the brands and specialty lenses that will keep your patients coming back to you for refills. Laboratory Services Discover solutions and best practices to improve your practice by enhancing your lab operations. Frames Yes, you can offer patients the styles and brands they want without sacrificing your volume discounts. Equipment Take advantage of discounts on equipment with the added convenience of a single statement. Business & Technology Services Streamlined operations. Growth strategy. Whatever you need to drive your practice forward, we’re here to help with an array of business services providers Ophthalmic Products Empower your patients with discounted prescription drops, supplements and other medications they need for optimal eye health. 20/20 STRATEGIC VENDOR PARTNERS Healthy Eyes Advantage Leads The Way For Children’s Vision. Healthy Eyes Advantage is more than just our name — it’s our commitment to promoting and supporting eye health. We are proud to be leading a much-needed change in programs aimed at children’s eye health. Adventure Kids Club One of the most innovative programs in children’s eyewear launches nationally in July: the Adventure Kids Club. Offered exclusively by Healthy Eyes Advantage, the Adventure Kids Club is available only to HEA members and is game-changing in its approach to protecting children’s vision and eye health. Read more › Healthy Eyes Healthy Children HEA is pleased to be a founding sponsor of Healthy Eyes Healthy Children (HEHC), a community grants program administered by Optometry Cares — The AOA Foundation. HEHC is focused on increasing the outreach of vision services to communities, families, schools and the medical community, with special attention to underserved children in the U.S. Read more › HEA Insights Curated by the best for the best. Four Ways To Ensure That Your Contact Lens Business Thrives February 15th, 2020|Comments Off on Four Ways To Ensure That Your Contact Lens Business Thrives Two HEA Members Share Their Strategies For Contact Lens Growth February 15th, 2020|Comments Off on Two HEA Members Share Their Strategies For Contact Lens Growth Ranking In Google For Contact Lens Keywords: A Brief Intro To Contact Lens SEO January 26th, 2020|Comments Off on Ranking In Google For Contact Lens Keywords: A Brief Intro To Contact Lens SEO Newsletter Subscription - Send Email SUBSCRIBE This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. 800.959.2020 Contact Us JOIN HEA UPCOMING EVENTS What’s New For 2022 December 16 @ 7:30 pm - 8:30 pm EST VIEW ALL EVENTS ON SOCIAL MEDIA New York City Area Optometrists: You are invited to join Dr. Saysha Blazier and HEA + PECAA 7:00 – 8:30 PM, Tuesday, November 16, at Uva Wine Bar Restaurant, for the next small group meeting of ‘The Reimagined Practice’. Our roundtable discussion will focus on ‘Opportunities To Bypass Insurance And Increase Revenue.’ Don’t miss this chance to connect with our community of New York City area colleagues! RSVP now to: Saysha.Blazier@hea2020.co https://bit.ly/3BVMkvL Mid-Atlantic Optometrists: You are invited to join Dr. Pennye Doud and HEA + PECAA 7:00 – 8:30 PM, Tuesday, November 9, at Ruth’s Chris Annapolis, for the next small group meeting of ‘The Reimagined Practice’. Our roundtable discussion will focus on ‘Opportunities To Bypass Insurance And Increase Revenue.’ Don’t miss this chance to connect with our community of Mid-Atlantic colleagues! RSVP now to: Pennye.Doud@hea2020.co https://bit.ly/3wjVL7j Southern California Optometrists: You are invited to join Dr. Eric White and HEA + PECAA 7:00 – 8:30 PM, Wednesday, November 10, at Kings Fish House, for the next small group meeting of ‘The Reimagined Practice’. Our roundtable discussion will focus on ‘Opportunities To Bypass Insurance And Increase Revenue.’ Don’t miss this chance to connect with our community of Southern California colleagues! RSVP now to: Eric.White@hea2020.co https://bit.ly/3wm2ptG HEA + PECAA Announces Strategic Partnership With Young ODs of America, Launches Collaboration With Vision Expo West Events. Vision Monday link in bio. https://bit.ly/3ij1FQg Are you offering your patients a 21st century eyecare experience? Ocuco's services are designed to meet the needs of independent eyecare professionals like you. An Ocuco eCommerce solution, can offer your patients an unparalleled experience, digitally accessible anytime, anywhere. As an HEA member, you now have access to exclusive discounts on Ocuco’s eCommerce solutions. Visit Vision Expo West, Booth F5072 to learn more. Book an appointment now: https://bit.ly/2WonGp0 © 2021 Healthy Eyes Advantage. All Rights Reserved. | Privacy Policy