TLC GLOBAL WORLDWIDE OFFICES Who We Are Campaigns What We Do Careers Our Offices Blog OUR CAMPAIGNS Local marketing in Portugal with ‘BIG DAYS MCDONALD’S ‘ promotional campaign The marketing challenge for McDonalds post a global pandemic For several years, summer has been the period chosen by McDonald’s for its largest annual campaign. Set in Portugal, TLC created ‘Big Days McDonalds’ as a local marketing campaign that offered a set of differentiated and desirable offers. From experiences to discounts, TLC provided rewards that captivated a group as large as the McDonald’s customer base. McDonalds historical promotional strategies and how TLC helped As a global brand with a strong presence across the world, McDonalds knows how to adapt to the local tastes and customs. Locals adopt McDonalds as if it were one of their own. There have been a host of successful promotional strategies created by McDonalds that fortified them as trail blazers in marketing, from 2003’s ‘I’m loving it’ campaign to to 2012’s ‘share the love’ campaign. However no campaign has presented a challenge akin to that post a global pandemic and the reluctance of customers to venture out. Due to the global and national circumstances of 2020, the McDonalds summer campaign was of unparalleled and unquestionable importance, the objective was to encourage a return to normality. TLC are story doers, we create the brand experience that tell your brand story As a global brand with a strong presence across the world, McDonalds knows how to adapt to the local tastes and customs. Locals adopt McDonalds as if it were one of their own. There have been a host of successful promotional strategies created by McDonalds that fortified them as trail blazers in marketing, from 2003’s ‘I’m loving it’ campaign to to 2012’s ‘share the love’ campaign. However no campaign has presented a challenge akin to that post a global pandemic and the reluctance of customers to venture out. Due to the global and national circumstances of 2020, the McDonalds summer campaign was of unparalleled and unquestionable importance, the objective was to encourage a return to normality. How TLC offered rewards via McDonalds Portugal APP ‘McLovers’ TLC’s promotional campaign “The Big Days McDonald’s” celebrated the arrival of summer and the return of happiness. Via the McDonalds McLovers app, once a customer purchased a large McMenu, the customer received a promo code printed on the receipt that allowed them to access the offer of the day. Customers then received a selection of 2 for 1 or discount vouchers across hotels, restaurants, cultural visits, entertainment, body and soul or utilities. TLC has access to a vast number of reward networks and partners that shaped the local marketing campaign. TLC created highly relevant, accessible rewards for McDonalds consumers in Portugal. Examples of some of the sought after rewards were the creation of a digital calendar, available on the McLovers app, which surprised customers daily, with different offers of aspirational, emotional and economic value. Every day, customers had access to different offers such as vouchers to discounts at: Prio Stays at Pestana Hotels Vouchers to use in Auchan purchases Free months at TIDAL Uber Eats vouchers Offers of outdoor activities for the whole family including beauty and wellness sessions We were able to add partners highly local to Portugal, as well as recognized and valued by the brand’s consumers. McDonalds historical promotional strategies and how TLC helped The result? An average sales growth of 12.7% during the promotional campaign period, all whilst in an atypical year in which consumers were anxious to return to restaurants. The 15% tax goal created for Big Menus was reached and surpassed by the 2nd week of the campaign. A significant increase in the number of downloads and registrations of the app was also recorded. OUR CAMPAIGNS Increased sales, engagement, retention & loyalty. Delivering ROI with passion. More Campaigns Unilever Dollar Shave Club LG FastWeb McDonald’s WHO WE ARE About TLC Clients Our marketing awards CAMPAIGNS Campaigns WHAT WE DO Customer engagement & loyalty programmes Reward networks Promotional products Consumer insights CAREERS Careers OUR OFFICES Our Offices BLOG Blog Copyright © 2020 TLC Marketing. All Rights Reserved. Terms & Conditions / Legal Information We use cookies to enhance your experience while using our website. To learn more about the cookies we use and the data we collect, please check our Privacy Settings. I Accept