AboutJoin us EVERYDAY EXPERIMENTS IMAGINING NOVEL WAYS OF LIVING AT HOME Through a series of playful and explorative ideas and prototypes we discovered how tomorrow’s technologies can redefine the way we live at home. Together with some of the most innovative design and technology studios in the world, IKEA and SPACE10 invited us to imagine new ways of living by conducting a series of digital experiments. In addition, we were asked to define the overall creative communication and curation strategy for all Everyday Experiments, and tie them together across various IKEA platforms in a playful manner. As a studio, we worked on five experiments over the course of four weeks. The result is an array of digital proposals and prototypes that, one way or another, challenge the role new technologies could play in our everyday living spaces. Ranging from adapting blinds to the rhythm of the outside world to designing the perfect seat in collaboration with an algorithm, the experiments constantly shift between the everydayness of ordinary life and the extraordinary possibilities of technological development. Working at the intersection of front-end development, machine learning, and cross-reality, our developers jumped straight into prototyping while our designers firmed up the storytelling in parallel. Making sure to create a coherent sum of the experiments without over-polishing their unique qualities, we defined a communication and curation strategy that can be used by all participating studios — now, and in the future. Campaign video w/ SERVICES GÉNÉRAUX and experiments by Field ManvsMachines Philip Pries Henningsen Random Studio Bakken & Bæck When communicating the overall concept of Everyday Experiments, the biggest challenge was to speak in an ordinary and familiar tone of voice, while showing the extraordinary and imaginative possibilities of technological experimentation. By outlining the overall strategy — which included copy and visual treatment, social media packaging and a campaign video — we kept the barrier for experimentation low, while ensuring that the outcomes of the experiments were easy to understand, share and identify with for the many. Check our experiments Shelve It Techno Carpenter Room Shuffle Spatial Embodiment Home Applications KEEP EXPLORING HELLO@BAKKENBAECK.COM ABOUT JOIN US OSLO Trondheimsveien 135 0570 Oslo Norway AMSTERDAM Van Diemenstraat 38 1013NH Amsterdam The Netherlands BONN Fürstenstraße 2-4 53111 Bonn Germany LONDON 23 Englefield Rd London N1 4JX United Kingdom Secondary navigation section Twitter Instagram GitHub Tech Blog Medium Handbook D&I Guidebook D&I Glossary