E-BOOK The social media manager’s guide to user-generated content best practices When we’re deciding what to buy, we often look to the people we know and trust for their recommendations. For example – a neighbor has a great experience with a particular DIY brand and recommends them when we ask, so we use the same one. We speak highly of our favorite apparel brand to our friends. Or, we tell our parents all about our new favorite food product at the grocery store. Introduction Even when we may not be in the market for a certain item, a recommendation can inspire us to make a purchase anyway. A friend gushes about the new gadget they just bought, and we realize we need one, too. Clearly, word-of-mouth marketing is valuable, but we don’t have to personally know someone to put stock in their opinion and trust it enough to make a purchase. 92% of consumers trust other people’s recommendations, even when they don’t actually know them.1 That’s why you read reviews before adding a product to your cart. It’s why you consider how an item looks on the customer who actually bought it and shared a pic of it on Instagram — not just the model advertising it — before buying it for yourself. Please complete our short form to carry on reading our E-book All fields required > Resources > Smarter Shopping > The social media manager’s guide to user-generated content best practices SOLUTIONS Launch Products Improve Content Mix Support Core Products Boost Sales Accelerate Conversion Increase Profit Margin Win at Retail Acquire Customers Expand Globally Gain a Competitive Advantage Elevate Marketing Improve Products Reduce Returns Drive Advocacy Establish Trust Talk with Consumers Empower Brand Participation RESOURCES Asset Library Blog Success Stories COMPANY About Bazaarvoice The Bazaarvoice Advantage Trust Careers Press Events Product Updates Partners Contact CLIENT SERVICES & SUPPORT Customer Support Knowledge Base Developers System Status © Bazaarvoice. All rights reserved. Legal Privacy Terms For more information, read our privacy policy. Cookie settings Accept all cookies