BAT 2548.50p About us Our products How we work Sustainability Investors Media Reporting Careers Our ethos Steering the behaviours of our business and our people Our ethos is about being bold, fast, empowered, responsible and diverse to create a future-fit culture at BAT. Our vision is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable products for our consumers. Launched in 2020, a key driver to deliver this will be our ethos – an evolution of our Guiding Principles – which guides behaviours across the entire Group. Since becoming Chief Executive in April 2019, Jack Bowles has focused on creating a stronger, simpler, faster business, with a culture reflecting our ethos. Developed with significant input from our employees, our ethos is the thread that must run through everything we do and how we do it, and we believe it empowers our people, fosters a vibrant and rewarding work place and promotes sustainable long-term value. For our long-time BAT employees and those who have more recently joined, we are inspiring an ethos that is responsive to constant change, embodies a learning culture and that is dedicated to continuous improvement. We are bold Dream big – with innovative ideas. Make tough decisions quickly and proudly stand accountable for them. Resilient and fearless to compete. We are fast Speed matters. Set clear direction and move fast. Keep it simple. Focus on outcomes. Learn quickly and share learnings. We are empowered Set the context for our teams and trust their expertise. Challenge each other. Once in agreement, we commit collectively. Collaborate and hold each other accountable to deliver. We are diverse Value different perspectives. Build on each others’ ideas, knowledge and experiences. Challenge ourselves to be open-minded recognising unconscious bias. We are responsible Take action to reduce the health impact of our business. Ensure the best quality products for our consumers, the best place to work for our people, and the best results for shareholders. Act with integrity, never compromising our standards and ethics. The guidelines that govern our business Policies, principles and standards External links Careers at BAT ESG Report 2020 Download our Environmental, Social, and Governance Report 2020 About us We are BAT Our purpose and strategy A sustainable approach World-class science Harm reduction People and culture Life at BAT Responding to the COVID-19 pandemic Our ethos Embracing diversity Career development Health and safety Corporate social investment Meet the Board Corporate governance Policies, principles and standards Our history - a timeline Home About us People and culture Our ethos Follow us Latest tweets BAT @BATplc #ICYMI: The latest #MBUnplugged episode looks at our @McLarenF1 partnership & the great innovations we are driving… twitter.com/i/web/status/1… 02 Dec Great to see our Group Head of Business Comms & Sustainability, Anna Mitchell, discussing BAT’s #ABetterTomorrow tr… twitter.com/i/web/status/1… 01 Dec Current UK share price 2548.50p -13.00p 02 Dec 2021 16:35 Quick Links Modern Slavery Statement Gender Pay Report Annual Report Sustainability Report Science and Technology Report Share price data Worldwide websites Standards of Business Conduct Site map Contact us BAT Globe House 4 Temple Place London WC2R 2PG +44 (0) 20 7845 1000 Accessibility Privacy Notice Cookie Notice Conditions of use Financial information We collect and store information on your device when you use this website including setting cookies. Some are essential, while others are used to enhance your experience, and to operate and improve the website. You can withdraw your consent at any time for non-strictly necessary cookies. Please choose the accept all button if you consent for us to use these non-strictly necessary cookies and the personal information they collect for the purposes described in our Cookie Notice. Accept all cookies Disable non-essential Customise settings