Learn more about our commitment to you during the COVID-19 pandemic. My Store AT AMERICA'S CAR-MART We’re shifting gears to better serve our customers and keep them on the road. We're starting this journey with a new logo & tagline! New Symbol The open road, a uniquely American symbol, conveys freedom and possibilities that come with owning a vehicle. Refined Colors The colors stay with Car-Mart's classic red, white and blue color scheme with a modern, bright twist. New Tagline A commitment and a promise that we will do whatever it takes to provide customers with excellent service, care and compassion before, during and after the vehicle sale. Learn about the new brand from our CEO “As we thought about our purpose in serving hard-working Americans, we wanted a logo and tagline that specifically speaks to them about what we offer them and also distinguishes our brand in the used car market.,” said Jeff Williams, President and Chief Executive Officer. “Every day, we strive to do whatever we can to keep our customers on the road and provide them with peace of mind – from the time they walk onto our lot and buy a vehicle to when they collect the title to their vehicle. We’re with them every step of the way on that journey. We keep them on the road.” What "Keeping You on the Road" means to our Associates “Keeping customers on the road, to me, is about serving our customers. Vehicles are very important to people. Vehicles keep customers’ lives going and help them provide for their family. The biggest impact we can have on our customers is keeping them on the road.” Wes Bailey Area Operations Manager Woodstock, GA “We go to extreme lengths to keep our customers rolling, to help them with payments, and to work with them and help them in any way we can.” Ginger Behnke General Manager Columbia, MO “From the time you buy that car, we’re there for you. We’re going to help you with that car. If you have difficulty making payments or if you have issues, we’ll be there for you. We’ll do our best to keep you in the car and on the road.” Jacob Terry General Manager Springfield North, MO What "Keeping You on the Road" means to our customers Vanessa Creeden Ardmore, OK - Oct.29 “These guys are so great!! Since Covid-19 hit, Car-Mart has done everything they can to keep their customers in their vehicles. Travis, the manager, Sue, and Buzz are the most friendly and compassionate people I've ever known. Those three really care about their customers and their jobs.” Russell Parker Russellville, AR - Oct. 29 “Dustin and Preston pulled me in from the rain soaking wet and got me driving away in an hour! Car Mart of Russellville really does EVERYTHING to keep you on the road!” Demetria Harris Van Buren, AR - Nov. 3 … “Our car had broken down and we sold it to a mechanic. We only had $311 to our name. We called every car rental place we could find, but nobody would rent us a car to get back home. I went to Car-Mart and explained the situation, and they helped us get into a new car and get our family home!! Thank you, Car-Mart!” Media Kit & Press Release America’s Car-Mart, a leading buy here pay here company, announced today its new visual identity and tagline that reaffirms the company’s unwavering commitment to its customers and communities. The rebrand represents a significant step in the company’s evolution as a prominent leader in the used car market. Car-Mart’s new tagline, ‘Keeping You on the Road’, is an all-encompassing definition of what Car-Mart delivers to its customers. It’s a commitment and a promise the company will do whatever it takes to provide customers with excellent service, care and compassion before, during and after the vehicle sale. Read the full press release Have any questions about the new brand? Why is Car-Mart changing its logo and tagline? How does the new logo and tagline ‘Keeping You on the Road’ define Car-Mart? What was the process to create the new logo and tagline? What does the new America’s Car-Mart logo illustrate? What do you tell your customers about your new logo and tagline? How do Car-Mart’s associates bring the tagline ‘keeping you on the road’ to life for customers? How long was the tagline, ‘Drive Easy’ in play at Car-Mart? What is the evolution of Car-Mart’s taglines throughout the company’s history? Shop & Finance Find a Car Find a Location Sell or Trade Get Approved Make a Payment Dare to Compare Products & Services Peace of Mind 100% Satisfaction Service Contract Plus Accident Protection Plan Pay Your Way Hand-Selected Vehicles Financing Options Flexible Trade-In Sell-A-Friend Company About Us Blog Keeping You on the Road File Accident Claim Careers Community Investors Support Contact Us FAQ Connect 1 (866) 819-9944 Subscribe © 2021 America’s Car-Mart, Inc. All Rights Reserved. Terms & Conditions | Privacy Policy