LEARN HOW YOU CAN DO BETTER THE FIRST-PARTY DATA AGENCY Helping brands turn customer data into real competitive advantage. WHAT WE DO DATA PLATFORMS Expertly engineered SCVs, data integrations and campaign platforms, making great marketing happen. FIND OUT MORE PREDICTIVE ANALYTICS Targeting and personalisation solutions, powering clever communications and engaging experiences. FIND OUT MORE DATA MARKETING 360° End-to-end strategy, insight, planning and campaign delivery services that bring your data to life. FIND OUT MORE OUR WORK Single Customer View transforms Argos’ business Predictive targeting boosts M&S’ email responses by 20% AI transforms campaign targeting for top retailer Halfords pedals personalisation from website to till Advanced analytics slashes churn by over 90% CLIENTS BLOG The Future of Email Marketing Predictive Analytics, Single Customer View As a presenting partner for this year’s Advanced Email Conference, we were proud to join CRM and email marketing professionals to discuss customer-focused, targeted and engaging email marketing content, campaigns and journeys. Here are 8 key trends we noticed throughout the day. Webinar Recap - Do Better: Unlocking Campaign Opportunity with Data Planning Data Marketing 360 In our recent webinar, Planning-inc’s Data Planning Director Charlotte Yonel extolled the virtues of investing in the people and process behind data planning. eBook - Changing Faces of Business Growth Data Platform However you look at it, growth is fundamental to the working world. But it’s also an area that has been critically examined through the lens of the Covid-19 pandemic. As part of the Next 15 group, we’re proud to share this informative report that reconsiders what growth really means for businesses. Our First Staff Hackathon Predictive Analytics, Single Customer View Last week, Planning-inc hosted its first staff-wide hackathon in the London office. The event created a collaborative environment for employees to learn new skills, offer their unique perspectives and work together to build innovative predictive analytics models. The Value(s) of CRM Predictive Analytics, Single Customer View Customer-centricity is probably the single point that consistently appears on every CMO’s top objectives list. Marketing needs to engage their audience with content that goes beyond the transactional, short-term objective - it needs to engage around values on an emotional level. Top 5 Takeaways - Volume vs Relevancy Predictive Analytics, Single Customer View As part of our webinar series on Overcoming Common CRM Challenges, we were recently joined by Post Office Ltd Head of Customer Marketing Grant Baillie, who shared his insights on 'Volume vs Relevancy: How CRM Can Change the Targeting Conversation'. AWARDS Contact Us Planning-inc Ltd, 90 Union Street, London, SE1 0NW contactus@planning-inc.co.uk +44 (0)20 3998 7310 Registered Office: 75 Bermondsey Street, London, SE1 3XF. Registered in England and Wales No 4118854. Copyright © 2021 Planning-inc. All rights reserved. Site Links What We Do Products Blog Who We Are Contact Careers Privacy Policy Cookie Policy Subscribe By entering your email address, you agree to receive the latest marketing and insights from Planning-inc. You can unsubscribe at any time. SIGN UP For information on how Planning-inc uses your personal details, please see our Privacy Policy. We use Analytical Cookies to enable us to collect anonymous information on how visitors use our website. This helps us to make improvements to the website content and navigation. If you Decline, we will not use Analytical Cookies to track how you use our website, but a single cookie will be used to remember your preference. Strictly Necessary cookies will still be used. For more information please see our Cookie Policy. Accept Decline