Jump to content Activision Blizzard Media AD EXPERIENCES INSIGHTS RESOURCES ADVERTISE WITH US ADVERTISE WITH US LEGAL BRAND SAFETY Activision Blizzard Media (ABM) is fully committed to Brand Safety and we want to ensure all our advertisers are confident that their ads are running in the highest quality, brand safe environments. Content Policy ABM exclusively runs advertising inventory within games which are 100% owned and operated by the Activision Blizzard King group of companies and, in the case of Esports, within professionally produced content developed by the Activision Blizzard Esports leagues. This means advertisers will know in advance the type of content that their ads will run alongside, and can make informed decisions about the suitability of that content. We offer a variety of audience targeting capabilities based primarily on 1st party data, including based upon geography, demographics, and other 1st party data elements. In addition, we support specific packages of our games to address advertisers’ goals of reaching audiences only within the games they prefer their brand be associated with. For example, some advertisers may prefer not to advertise within age-restricted titles such as Call of Duty™. Takedown Policy If an advertiser deems that their ads are running in an inappropriate environment or against unsuitable content for their brand, ABM will make all reasonable efforts to take down or remedy any ad delivery issues, upon request, within 24 hours. Please note, certain non-standard media formats, such as game integrations and sponsorships (where we have worked with the advertiser in advance to agree specific campaign timing), can take longer than 24 hours to completely cease delivery due to the way these formats are integrated into our games. If you are an advertising client of ABM and you wish to make a takedown request, please contact your ABM representative. Any impressions that are not served in accordance with an advertiser’s IO or terms and conditions will be deemed non-billable and you will not be charged. ABM will work directly with advertisers if a further makegood is required in order to find a reasonable solution for both parties. Activision Blizzard Media ENGLISH Insights Audiences Research Case Studies Ad Experiences Rewarded Media Integrated Esports Measurement Media Kit Blog and Events All trademarks referenced herein are the properties of their respective owners. © 2020 Blizzard Entertainment, Inc. © 2020 Activision Publishing, Inc. © 2020 King.com Ltd. Privacy Policy Terms of Use Brand Safety Cookies Settings The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes. + We use cookies to give you the best user experience across all channels, by personalizing content and ads, and providing social media features. We also analyze our website traffic and share information about your use of our site with our social media, advertising and analytics partners. If you click “Accept,” you will be accepting all cookies. “Denying” cookies limits us to necessary cookies only and prevents us from providing you with a personalized experience. Please see our Cookie Policy to learn more and change your cookie settings at any time.Cookie Policy Cookies Settings Reject All Accept All Cookies We use cookies to give you the best user experience across all channels, by personalizing content and ads, and providing social media features. We also analyze our website traffic and share information about your use of our site with our social media, advertising and analytics partners. If you click “Accept,” you will be accepting all cookies. “Denying” cookies limits us to necessary cookies only and prevents us from providing you with a personalized experience. Please see our Cookie Policy to learn more and change your cookie settings at any time.Cookie Policy Cookies Settings Reject All Accept All Cookies