| CONTACTS | IT | EN WHO WE ARE CONSULTING SERVICES SECTORS EUROPEAN POLICIES CASE STUDY VVA COMMUNICATES Public administration Business Consulting - Customer Experience - Market Research The territories compete more and more in attracting, developing and retaining the best human, economic and corporate resources. Growing globalization has increased the mobility of resources and the level of competition between territories. The public administration therefore increasingly needs to plan its growth paths and the ways in which to dialogue with the many stakeholders. Valdani Vicari & Associati (VVA) has carried out important business consulting and market research assignments on behalf of large and medium-sized municipalities, provinces, regions and ministries. The team formed by the professionals of the Business Consulting and Market Research areas has used its own approaches to customer experience management for the targets of citizens, city users and tourists. He has gained experience in territorial development and management policies, through marketing plans aimed at increasing the tourist attractiveness of the territory and developing city branding policies. The Business Consulting and Market Research areas have consolidated partnerships with some senior advisors with authoritative skills in the public administration, collaborating in the implementation of customer experience and loyalty management projects aimed at identifying customer value drivers to define a improvement of satisfaction and building stable and lasting relationships. The Market Research area has supported some public bodies in mapping local markets through the analysis of the needs of businesses and citizens, to develop territorial marketing interventions that include activities and services that are coherent and aimed at manifest needs. It also used its own approaches to Customer Experience Management in order to monitor the development, dissemination and adoption processes by citizens of new services in test areas in some Italian municipalities. Share this article on: Contacts Please enter your first and last name Please enter your email address Please enter your message Sectors FOOD AND BEVERAGE ASSOCIATIONS POWER PHARMA AND HEALTH FINANCE INDUSTRY FASHION RETAIL SPACE TLC TRANSPORTATION CASE STUDY Evaluation of the offer of accessible tourism services in Europe Assessment of the socio-economic impacts of policy alternatives related to access to radio spectrum for devices used for special programs and events (PMSE) Europan Service innovation Center (ESIC) Marketing5: Five years of Marketing and Tourism for the city of Milan Italian-Albanian partnership to strengthen Albania's tourism offer system, networking with the territories of the Adriatic See all case studies EVENTS & NEWS VVA member of ENSR EU Accessible Tourism Studies Vedi tutti gli eventi CONTATTI Milano, via Torino 61 - 20123 Tel: +39 02 72733.1 - Fax: +39 02 72733.350 Email: info@vva.it Londra, 3rd floor Hamilton House Mabledon Place Tel: +44 (0) 207 554 8700 Email: p.hausemer@vva.it copyright 2013 - Valdani Vicari & Associati made by Wave37