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Ideas Expertise Services Insights About Contact Careers Reinventing an icon. Ideas Winter Park Resort Two mountains make up this resort: Winter Park with its easy groomers and Mary Jane with its expert terrain. For decades, visitors would ski one mountain without realizing the other had so much to offer, inadvertently pigeon-holing themselves into skiing half the resort. Challenge Though Winter Park is a vast, big-mountain Colorado ski resort where anyone can find and fulfill their sense of adventure, they weren’t getting credit for the 3,100 skiable acres of diverse terrain. We needed to shift long-standing perceptions of what the resort had to offer in order to introduce visitors to the full experience. Solution We created a multi-faceted plan to encourage visitors to consider Winter Park Resort through the “More Than You Imagine” campaign. Over five seasons, we reimagined the entire guest experience, from staff name tags and restaurant menu items to retail gear and on-mountain signage. The result? New visitors, new perception and new energy for a 75-year-old resort icon Awards Best Overall Marketing Campaign in the Ski Industry by National Ski Areas Association Named Top Adventure Town by Elevation Outdoors Named Best Ski & Snowboard Resort by USA Today Results 5 Consecutive seasons of YOY gains against pass sales, visitation, ROI, CPA and CPC 29% Increase in sales 16% Increase in season pass sales Contact Us Join Us Headquarters Kansas City 1740 Main Street Kansas City, MO 64108 New York 275 7th Avenue 27th Floor New York, NY 10001 Pittsburgh 2740 Smallman Street Suite 100 Pittsburgh, PA 15222 Boulder 2905 Center Green Court, Suite B Boulder, CO 80301 Newsletter Signup Instagram Twitter Facebook LinkedIn 2021 © Barkley® Privacy Policy