imimobile is now part of Webex Learn more | About Cisco Products Solutions More Contact CUSTOMER STORY Vodafone Using RCS to improve marketing engagement rates Background Vodafone is one of the world’s leading mobile network operators and is the first UK network provider to support RCS messaging across Android mobile devices. While the mobile operator was experienced in using SMS and MMS for marketing and CRM communications, they were keen to meet customer expectations for seamless two-way digital experiences. With RCS, Vodafone saw a way to deliver experiences that are both familiar and innovative, ultimately helping to distinguish the brand’s communications. How did we help? Working with Vodafone’s creative agency, TMW, we deployed promotional RCS campaigns around the bank holiday weekend, Father’s Day and 5G. These campaigns utilized key features of RCS including buttons, carousels, rich imagery and ability to track response rates. To monitor the campaigns’ success – and to ensure those without RCS enabled devices still received the offers – we also ran the campaigns across SMS and MMS channels. BLOG Vodafone and imi mobile: an RCS success story How Vodafone worked with imi mobile and TMW to deploy its first major RCS campaigns and saw response rates soar up to 25%. Read now “… a massive 80% of customers read the message, and 25% responded to the offer. By comparison, SMS and MMS scored a response rate of around 1%. Showing these results could be replicated, the Fathers Day and 5G campaigns also saw engagement rates up to 26% - much higher than traditional channels!” EGUIDE Understanding RCS Helping marketers deliver a rich and interactive experience for their customers with RCS. Explore the features and benefits of RCS in this eGuide. Download Find out how we can help your business Book a demo Talk to an expert Footer Products CIM suite imi connect imi connect developer sandbox imi connect video API imi connect APIs and SDKs imi assist imi notify imi campaign imi engage imi social Solutions Automotive Banking Gaming Government & public sector Healthcare Insurance Logistics Media & broadcasters Recruitment Retail Travel Telecommunications Utilities Customer service Employee communications IT & operations Marketing Business Messaging Apple Business Chat Business messaging Google's Business Messages Google Verified SMS RCS Business Messaging SMS Web RTC WhatsApp Business API Resources Learning Customer stories Developers Blog Company About us Investors Press releases Partners Terms | Privacy Policy | Cookies | Certifications | Careers Copyright © 2000 - 2021 IMImobile Limited | All Rights Reserved United Kingdom | Find us on: Twitter | LinkedIn This website is protected by Google reCAPTCHA | Privacy | Terms .st1{fill:none;stroke:#fff;stroke-width:3;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:23.3333}