HOME ABOUT US VIDEO AFFILIATE INTERVIEWS ALL RELEASES WHO WE ARE SYSTEM AND POWER SUPPLY THE MARKET THE DISTRIBUTION CHANNEL FRANCHISING JOIN US! The market The latest Assalco - Zoomark report confirms that in 2014 the main segment, that of dog and cat food, shows a growth in value of 2.4% , for a total turnover of 1,830 million euros. Purchasing behaviors mark the gradual transition from medium-sized to single-portion formats, proportionally more expensive than large packages, and the growing spread of small / medium-sized animals. The market values the increasingly widespread attention to the health of their animals, and the tendency of many owners to favor high quality food , enhancing purchases with a view to the well-being of their animals. Private labels continue to gain market share, and in the dog and cat food market the value share of private labels stands at 30% . Some data on the presence of companion animals in Italy: according to the Eurispes Report over 55% of Italians live with an animal . They are mainly dogs and cats (55% and 49% respectively), but fish, birds, rodents and other small animals are also common. Euromonitor stima una popolazione animale in Italia di circa 7 milioni di cani e 7 milioni e mezzo di gatti, a cui si aggiungono 1,8 milioni di piccoli mammiferi, come conigli e roditori, quasi 1,4 milioni di rettili, come tartarughe, iguane e serpenti, e ben 13 milioni di uccellini e 30 di pesci. Secondo Gfk Eurisko esiste una plebiscitaria condivisione del valore degli animali da compagnia, da parte non solo di chi ne possiede, ma anche della totalità dell’opinione pubblica. Più del 90% dei proprietari e più dell’80% della collettività attribuisce benefici reali alla presenza degli animali da compagnia. The results are particularly significant when we consider what "people" think of domestic dogs and cats, regardless of whether they own them: "dogs and cats help to get better", 84%; "They give a lot, without asking anything in return", 81%; "They really keep company", 80%; "They are real family members", 70%; "They are of great help in difficult times", 65 percent. In short, concludes Eurisko, pets and the costs connected to them are seen as an area of "spending-investment", towards which people are unwilling to give up , despite the cold consumption climates. THE MARKET OF FOOD FOR DOGS AND CATS The product sector in which we operate, that relating to food for dogs and cats, continues to grow ... PET'S PLANET FRANCHISE Who we are System and power supply The market The distribution channel Franchising Become a Pet's Planet affiliate FOLLOW US ON THE WEB: © 2016 Petsplanet Franchising - All rights reserved VAT number 01650400045 - info@petsplanet.eu - Privacy and cookies - Powered by Blulab