Change the rules Leading brands don't follow the market. They shape it. By breaking conventions you create space for growth. Disruption® has been TBWA\'s signature methodology since 1990. With a powerful brand vision for the future we lay a creative foundation for greater 'Share of Culture'. Watch Disruption Live Backs\ash Edges Brands compete for their share of culture Your target audience's attention has to be earned. It's not about share of voice anymore, it's about 'share of culture'. Competition is more than the category. Brands have a role to play in culture. Culture is everywhere and it never sleeps. Brands will have to decide: which areas in culture are relevant to us and our customers in the near future? With Edges, Backslash and Disruption® Live we have the tools at hand to keep brands just as alive and top-of-mind as culture. Play Video Disruption Live Connecting at the speed of culture Disruption Live® is our system we use to identify relevant cultural triggers for the brands of our clients. Every day, in realtime, we assess these triggers and decide if it's something to act upon for a brand: be it a social post, a PR stunt, a video, or the start of a campaign. This is how we inspire brand behavior "at the speed of culture". Koning Toto Toto - Nederlandse Loterij Appie Today Albert Heijn A daily hit of culture All triggers, global and local, are collected through Backslash: a dedicated unit of spotters worldwide, sharing their daily finds through Instagram and video on our internal channel. Play Video Trendspotting on steroids Fempowerment. Rise of the Machines. Convenience Economy. Swipe Society. About 50 overarching movements in culture are identified in our Edges, which help to localize a brand in culture. Which developments have impact on a brand's context? By doing this we seize a place in culture and secure a front position of relevance. Disruption® Work Pirates About News Careers New Business Inquiries Rik Ledder newbusiness@tbwa.nl Public Relations Carli Jager carli.jager@tbwa.nl Generaal Vetterstraat 82 1059 BW Amsterdam +31 20 571 55 00 info@tbwa.nl Twitter Facebook Linkedin Instagram © TBWA 2020 all rights reserved TBWA and Disruption are registered trademarks of TBWA Terms of Service Privacy Policy TBWA\Worldwide