SERVICES TECHNOLOGY INSIGHTS COMPANY CONTACT EN VIDEO AD TEST TV & DIGITAL TEST YOUR CREATION IN A REAL WORLD ENVIRONMENT WITH OUR IMPLICIT METHOD SET Video advertising is not only to communicate your brand and stage your products. It should awake emotions that pull the viewer in and inspire. We can best understand this complex interplay with a comprehensive set of implicit measurements. TV spots, online video ads and program trailers Results provided within days including attention, emotion measurement and representative sample Online or in the studio CLEAR RESULTS AND CONCRETE RECOMMENDATIONS: WE EXPLAIN HOW TO PROPERLY DEAL WITH HUMOR IN ADVERTISING, AND WHETHER THE SUSPENSE ARC OF YOUR SPOTS IS EFFECTIVE OR NOT. BY USING DIFFERENT FORMS OF PRESENTATION WE CLARIFY YOUR RESULTS EVALUATION EYE TRACKING Example McDonalds: The distributed attention on this heatmap shows that the participants are confused by the high information density. Three burgers, three prizes, the slogan, legal lines and brand logos – that’s too much for the viewer. SCENE ANALYSIS Example Nike: We measure the emotional reactions of viewers to the spot and evaluate your results scene by scene. In this spot, surprise dominates at the beginning. The winning athletes make the viewers smile and trigger positive feelings throughout the branding phase. CASE STUDIES LEARN HOW TECH-NICK AWAKENS INCITEMENT FOR TABLETS SEE HOW MCDONALD’S MATHEMATICS TEACHING SUCCESSFULLY LINKS TO BURGERS Please send me the BMX Spot Test case studies Your Name (required) Your Email (required) Company or University (required) By checking this box, I consent to eye square processing my data and sending me information about specific products requested on this form. You decided to block third-party cookies on our website. To submit this form, Validation Tools and necessary cookies must be loaded. You can enable them for once but clicking on the button below. If you want to change the settings for all forms, accept our marketing cookies in your preferences. Accept Form Validation Tools DO YOU WANT TO KNOW MORE? PLEASE CONTACT US. Interested in Brand and Media Experience services? Your Full Name* Your Company Email* Brand & Media Experience Services of Interest Digital Ad Performance Test In Context Express Video Ad Test Print & OOH Brand Measurement Format Test Media Channel Comparison Campaign Check Media Benchmark Your Comment Consent* By checking this box, you consent to eye square processing your data and sending you information about specific products selected on this form. Please check your spam mails for a confirmation email, if you would like to subscribe for our newsletter. You decided to block third-party cookies on our website. To submit this form, Validation Tools and necessary cookies must be loaded. You can enable them for once but clicking on the button below. If you want to change the settings for all forms, accept our marketing cookies in your preferences. Accept Form Validation Tools Please verify your request* * indicates a required field Submit BMX SERVICES EYE SQUARE GMBH SCHLESISCHE STR. 29-30 (F) D-10997 BERLIN - GERMANY TEL +49 30 698144-0 FAX +49 30 698144-10 EYE@EYE-SQUARE.COM CEO: MICHAEL SCHIESSL TAX NO: 37/281/31719 VAT NO: DE210454419 COURT OF REGISTRATION: CHARLOTTENBURG HRB 76686 LEGAL INFORMATION PRIVACY POLICY © COPYRIGHT EYE SQUARE GMBH Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics Marketing External Media Accept all Save Individual Privacy Preferences Cookie Details Privacy Policy Imprint