CLIENT LOGIN United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT INSIGHTS HOME ENTERTAINMENT CONSUMER TRENDS—DIGITAL TRANSITION TRACKER REPORT: MAY 2015 MEDIA AND ENTERTAINMENT | 08-18-2015 With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it's important to understand how consumers are watching home entertainment. Over the past few years, there has been a significant evolution in the way that TV and movie content is consumed. Today's consumers have more control over how and what content they watch, and their attitudes and behaviors toward TV and movies have shifted over time. Nielsen’s Digital Transition Tracker provides a comprehensive view of the home entertainment category, which includes any paid format used to access TV and movie content at home or on a mobile device, such as DVDs or Blu-ray discs, digital rentals, Pay Per View, or subscription streaming. The report looks at findings among the general U.S. population and measures the overall size of the category over time for both TV and movies. MOVIE MADNESS Three in four Americans aged 12+ are active home entertainment consumers, but consumers are much more likely to report buying or renting movies than TV shows. Tagged: MOVIES | ENTERTAINMENT | VIDEO | SHOPPER To download, please provide us with a little information. Download RELATED NEWS To Have And To Hold, Literally—Or Just To Watch Digitally? The Evolution of Home Entertianment Fright Nights: Horror Films Come Out to Haunt in October Tops of 2014: Entertainment Story Time: In-Person Book Discovery is Still King with Families For U.S. Multicultural Consumers, Story Time Is Family Time RELATED REPORTS U.S. Children's Book Landscape Case Study: More than Just Engaging The Total Audience Report: Q2 2015 Case Study: The Evolution of Digital Video Viewership Case Study: Seamlessly Driving Awareness Interested in learning more? Contact Us COMPANY INFO About Nielsen Investor Relations Nielsen Families Citizenship & Sustainability Press Room Careers Contact Us INSIGHTS Newswire Reports Top Ten & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing Mix Price and Promotion Product Development Reputation Management Segmentation Shopper Privacy Policy | Terms of Use | Site Map Copyright © 2015 The Nielsen Company. All Rights Reserved.