Home - About Us - Our Profile - Strategy OUR STRATEGY: C.A.R.E.+ In many ways, Beiersdorf is an exceptional company. For almost 140 years, we have helped people feel good in their skin. CARE has been part of our core ever since, and together we want to shape a new era of success. In times of historical disruption we have to act now and decisively. Our strategy C.A.R.E.+ is our answer to this, based on a strong commitment, five strategic priorities + our ambition to create more value to the people and society. We C.A.R.E.+ and we never stand still. OUR COMMITMENT Competitive Sustainable Growth C.A.R.E.+ also stands for Courage + Aspiration + Responsibility + Empathy. Four attributes that we rely on to sharpen our forward-looking mind-set and to leverage our competitive advantages. Back to top FACTS & FIGURES About Us Milestones Investors Financial Calendar 2022 OUR BRANDS NIVEA Eucerin La Prairie Hansaplast Brand History CONTACT & SERVICES FAQ Contact Cookie Settings Privacy Policy Conditions of Use Sitemap FOLLOW US BEIERSDORF GLOBAL With click on OK, we are using cross-website tools to provide you individual information for marketing purposes via partners, also beyond our website. These enable personalised online advertisements and extended analysis and evaluation options regarding the target group and user behaviour. You also agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data without any legal remedy. You can withdraw your consent at any time with future effect here. OK Adapt