Individual Investor Contact Us Careers United Kingdom Our Company Products Fund Views Insights Resources Search Home Investor Education Behavioural Finance Availability Bias Share AVAILABILITY BIAS LESSON ONE: AVAILABILITY BIAS (VIDEO) Our thinking is greatly influenced by what is personally most relevant, recent or dramatic. The 2008 financial crisis continues to be at the forefront of many investors’ minds, but a focus on past losses can keep you from seeing the opportunities ahead. Is loss aversion keeping you out of the stock markets? Play Video BEHAVIOURAL FINANCE Main Topics Availability Bias Herding Home Country Bias Loss Aversion Important Information This material is intended to be of general interest only and does not constitute professional investment advice. Franklin Templeton Investments shall not be liable to any user of this document or to any other person or entity for the inaccuracy of information or any errors or omissions in its contents, regardless of the cause of such inaccuracy, error or omission. The value of shares and income from them may fall as well as rise and investors may not get back the full amount invested. Indices are unmanaged and you cannot invest directly in an index. Past performance is not a guide to future performance. For more information please contact: Franklin Templeton Investments, Cannon Place, 78 Cannon Street, London, EC4N 6HL. Phone: 0800 305 306, Fax: 020 7073 8701 E-Mail: enquiries@franklintempleton.co.uk. Investments entail risks, the value of investments can go down as well as up and investors should be aware they might not get back the full value invested. United Kingdom Individual Investor This website is intended for residents of United Kingdom. OUR COMPANY Our Firm UK Profile Media Centre Contact Us PRODUCTS Franklin Templeton Mutual Fund Prices ETF Prices Investment Trust (TEMIT) Franklin Templeton Fund Charges and Costs Our Products FUND VIEWS INSIGHTS RESOURCES Literature Investor Education Investment Advice Your Account Careers Terms of Use Anti Corruption Privacy & Cookies Notice/Settings Security Policy Important Legal Information Support Modern Slavery Statement Copyright © 2021 Franklin Templeton. All Rights Reserved. TOP Franklin Templeton uses cookies to analyse website usage, personalise your website experience and assist in our marketing efforts. You can review more details and change your cookie settings, or for more information view our Privacy & Cookies Notice. REJECT ALL ALLOW ALL