This site uses cookies from Google to deliver its services and to analyze traffic.Learn moreOK, Got it Marketing Platform Analytics Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Start for free See what’s in it for you. Build a complete picture. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. 1 2 3 4 See all benefits Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business. Mariam Naficy, Founder & CEO, Minted Dive into the details. Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more. See all features Designed to work together. Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency. Google Ads Gain deeper insights into how users from your Google Ads campaigns engage with your site. 1 2 3 See all integrations Find a solution that fits. Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not. Compare versions Analytics Get a complete view of your customers for better insights to grow your business — for free. Analytics 360 Get a complete view of your audience with advanced tools for deeper insights. Mumzworld reaches a 300% return on ad spend with Google Analytics. Mumzworld used Analytics to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend. Read more Resources FEATURE BRIEF Get deeper insights with Enhanced Ecommerce Read more PRODUCT OVERVIEW Analytics Read more REPORT Data-driven transformations: Using insights to rethink the customer journey Read more See all resources Follow us About Google Marketing Platform Overview For Small Businesses For Enterprise Learning & support Support Blog Analytics Academy Skillshop Google Primer Developers & partners Google Marketing Platform Partners Google Measurement Partners Analytics for developers Tag Manager for developers Surveys for developers Campaign Manager 360 for developers Related products Google Ads Google AdSense Google Ad Manager Google Cloud Firebase More from Google Think with Google Business Solutions Google Workspace Privacy Terms About Google Google Products Help Change language or region 中文（简体中文) Deutsch English (UK) English (US) Español Français Italiano 日本語 한국어 Nederlands Português (Brasil)