product resources customers partners about Menu inriver about us news November 9, 2021 | Press Releases Inriver Study Finds Marketplaces Command Consumer Search · Inriver report finds marketplaces like Amazon and eBay are the most common starting point when it comes to buying products online · 58% of consumers likely to immediately switch to a competitive product if the original product is out-of-stock · 69% of shoppers have decided against buying a product due to poor descriptions CHICAGO and Malmö, Sweden — November 9, 2021: New research from inriver exploring online shopping behaviors and preferences has found that consistent product experiences are vital in driving purchases. The report, is based on a survey of 6,000 consumers across the US, UK, and Germany. It found a startling apathy toward brand loyalty, with only 14% of respondents claiming they likely wouldn’t switch to a competitive product if their first choice was unavailable. Combined with marketplaces now being almost 5x more likely a starting point to research products than a brand’s own website, the report explores the various emotional triggers and must-have experiences retailers and product manufacturers should consider. We value your privacy We use cookies to operate and optimize our website according to our privacy policy. Read more about and manage individual cookie settings accept all accept strictly necessary only