HOME HISTORY JEWELRY WATCHES TUNNEL CONTACTS Historical company news Ferdinando Veronesi, goldsmith, son of the master goldsmith Raffaele Veronesi, began his commercial activity on May 16, 1893, the feast of St. Ubaldo, in Bologna in via Orefici. He takes over in an existing company under the “Del Moro” banner, according to the custom of the time to adopt, to distinguish the different activities, a specific sign recognizable even by those who cannot read. From 1893 to 1900 he also managed another goldsmith's shop under the banner of the “Botte”. After a short period in which the shop moved under the portico of the Palazzo del Podestà, next to the then "Banco Cavazza", on April 15, 1922, Holy Saturday, the current headquarters in Piazza Maggiore (formerly Piazza Vittorio Emanuele II) was inaugurated. ), at the corner of via Clavature (formerly via Piave), with access and shop windows under the arcades (Logge del Pavaglione) of "Palazzo de 'Banchi" (Palazzo de Banchi is attributed to the great architect Giacomo Barozzi da Vignola, author between 'other of the celebrated book "Five architectural orders"). It is an exceptionally beautiful location, on the south-east corner of Piazza Maggiore, one of the most beautiful in Italy The view from that angle is enchanting: you can see the facade of the monumental temple of San Petronio with its no less monumental staircase of 9 steps, the Palazzo dei Notai, the town hall with its clock tower that is right in front of it. to the shop and the palace of the podestà from which the Arengo tower emerges. The majestic shop was reborn from a monumental refurbishment performed masterfully by an artist, skilled masonry artist, the Master Builder Alfonso Baldi. In the meantime, Ferdinando's sons had joined to contribute to the success of the company by creating a de facto company with his sons, Ferdinando Veronesi and Figli. In 1932 Ferdinando Veronesi e Figli began marketing Rolex watches , first in Emilia and Romagna. In the meantime, Rolex also began to achieve great prestige in Italy thanks to the elegance of its wristwatches and the technical innovation of the waterproof wristwatch (1926) and the automatic waterproof wristwatch (1931). the marketing skills of its founder Hans Wilsdorf and the promotion work of its dealers. In the early thirties a branch was opened at 1 in via Rizzoli. In 1936, His Majesty the Emperor King granted the company “Ferdinando Veronesi e Figli” the privilege of affixing the Royal coat of arms on the signs of its shops. Pochi anni dopo, nel 1939, la Ferdinando Veronesi e Figli ottiene la concessione degli orologi della Patek Philippe di Ginevra, proprio nell'anno in cui la prestigiosa manifattura festeggia i suoi primi 100 anni. La Patek Philippe, per dirne solo una, è la casa che grazie al suo socio tecnico Adrinne Philippe, aveva dato alla corona di carica una duplice funzione: caricare l'orologio e regolarne l'ora. Da pochi anni la famiglia Stern, già fornitrice di quadranti della Patek Philippe, ne aveva ottenuto il controllo amministrativo e, passata la crisi del 1929, con nuovo slancio creava quei magnifici segnatempo da polso e da tasca ammirati e ricercati dagli appassionati, in grado di raggiungere - ancora oggi - le massime quotazioni d'asta. VERONESI FERDINANDO & FIGLI srl - Piazza 4/A - 40124 - Bologna (BO) Tel: 051 224835 | E-mail: ferverbo1@veronesi1893.it P.IVA 00328000377 | Note Legali Powered by Pagine Gialle - Siti Premium