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ABOUT BELIEFS WHY APPROACH ENGAGEMENTS POVS TEAM CONTACT ABOUT PRIMAL We enable executive leadership to establish positioning strategies that accelerate growth. Primal is the strategic advisory practice helping clients position their companies, products, technologies, divisions, talent, and solutions to their greatest advantage. We enable the owners, partners, and leaders of high-potential businesses to establish distinct, durable, and high-value positioning strategies that bring focus to business purpose and clarity to go-to-market decisions. Core to our work is the art to sacrifice: after fully and deeply examining a client’s strategic potential we then, with great discipline and focus, help eliminate any and all promises, noise, and claims that may distract from establishing singular market leverage and a shared vision with all those vital to your success. And our name, Primal, signals our unwavering focus on all things fundamental, essential, elemental, and vital as we seek valuable market positioning opportunities for our clients. Contact us: ssneath@primal.a‑g.com LEARN MORE ABOUT OUR BELIEFS TOP