About Us Products Solutions Vendors Resources Insight Contact Gaming Ultimate Performance Win more with high speed and low latency that pushes beyond limits. Gaming memory is specifically designed for high-performance overclocking and is ideal for gamers and performance enthusiasts looking to push beyond standard limits. If you are building a new gaming computer, then you will know that the memory you choose is crucial because it gives your computers processor quick access to the important data that is needs to carry out its processes. Memory performance is defined by both speed and latency. Speed is the rate at which commands are issued and latency is the time delay between when a command is entered and executed. When you combine low latency with high speed the performance improvements over the JEDEC standard are dramatic. Available in DDR3 and DDR4 in both DIMM and SODIMM with heat spreaders and RGB lighting, they are a must have memory solution if you are serious about winning! Pain points These are the most common pain points we hear about. Latency Costs Latency is hard to design and difficult to screen, the lower you go the higher the cost. When considering latency you should select the lowest latency that fits in with your budget at your target speed. Speed Awareness You know you want better performance, but your system might not allow it! It's important to identify the highest memory speed supported by both your processor and motherboard. A lot of CPUs are capped at their max frequency with no option to go faster if you select anything above that, you won't feel the benefit. You can overcome this with the XMP (Extreme Memory Performance) mode, which is available in mid-high-end systems, which when enabled allows you to push past JEDEC specs. Heat Management Heat causes plastics, silicon and rubbers to soften. In addition, heat expansion can warm internals causing memory devices to encounter read and write problems. When you are pushing devices to their limit you need more power thus creating more heat. Gaming solutions are available with heat spreaders and built-in thermal monitoring to reduce and manage heat. Looking Good If you’ve spent a lot of money on a gaming rig you want it to look good and have the flexibility to customise it’s look. Winning is personal and so is the investment you make. Gaming solutions allow you to customise your rigs colour scheme using RGB LEDs. Speak to a Simms Expert Contact us today for help with understanding, selecting and sourcing memory. Call Message Online Chat Who do we help? People who have influence on the hardware components their companies use and are seeking to improve the overall cost, performance and capability of their platform or service offering. E-tailers Companies offering computer components for sale online for the gaming, enthusiast and high-performance markets. Broadcast and Media Companies that need ultimate performance in their workstations to enable broadcast, film animation or visual effects (VFX). System Builders and Integrators Companies that design, build and assemble award winning gaming rigs and high-performance machines for multiple markets. Large Enterprise Who rely on high performance machines to power activities such as data mining, visual simulation, medical imaging, GIS and mapping. At OCUK we are passionate about our products and therefore we only work with the best partners. In Simms we know we can get world class brands delivered seamlessly, with a wealth of knowledge that adds true value to the supply chain. With over 10 years of trading history Simms and OCUK have developed a trust that epitomises everything that is great about these leading organisations. Andrew – Purchasing Manager @ Overclockers UK Why Simms? Simms are franchised for leading global brands, we work with them to provide you with the training, assets and commercial flexibility you need to beat the competition. About us Range Management Pro-active and experienced team with a deep understanding of gaming memory solutions that will help you optimise and manage your range. Market intelligence Expert market intelligence and guidance, from aggregated data source to enable informed purchasing decisions. Marketing Support Experience in working with customers and vendors to creative initiatives and bundles that help you win more business. Stock & Price Support Extensive stocks on key lines and series of products and supported pricing. Which products will help? Gaming DRAM Gaming memory is engineered to help you win. Lower latencies, effortless overclocking, aggressive heat spreaders, real-time temperature monitoring, and premium components manufactured to the highest reliability standards all contribute to blistering speeds. Learn more Portable SSDs Capable of withstanding a 6-and-a-half-foot drop onto a carpeted floor without losing data, as well as being safe against shock and extremes of temperature. Portable SSD’s with blistering read performance and high capacity up to 4TB are the perfect solution for console gamers with USB 3.2 Gen 2 interface and compatible with new PCs, Macs, Xbox and PS5 Options available to use type A adaptors to fit older series models. Learn more How Simms can help? First to Market Keeping on top of what products are released, having the assets and info to promote and stock to support requires planning. Simms simplify this for you. We will help to manage new product introductions, take stock positions to support you and provide you with the vendor engagement you need to launch successfully at speed. Dare to try Generating new demand for an unknown product can be both risky and costly if it isn't successful. Simms provide security for you. We offer flexible commercials designed to help you take risks without owning all the risk whilst you cultivate appetite and sales. Preferential Allocation When memory shortages strike, high performance memory is often one of the areas that is first impacted as global demand is less than other areas meaning you can be left high and dry on supply. Simms factor this in for you. If you choose as your trusted partner, we get to know your demand and purchase cycles and can support you by acting fast on your behalf to secure allocation for you. Need help? Memory can be complex, but communication shouldn’t be, we make it easy for you to reach us. Call Message Online Chat Resources You might also be interested in… Tech Talk PCIE and NVMe Explained Tech Talk Kingston Memory Configurator Tech Talk Understanding DRAM Home About Simms Contact Us Privacy Cookies Disclaimer Slavery & Trafficking Corporate Social Responsibility Terms & Conditions © 2021 Simms International plc Web Design Kent by BHD This site uses cookies to store information on your computer. Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. I AcceptI Do Not Accept Necessary Cookies Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. Performance These cookies collect information about how visitors use a website and are used to provide better quality content and functionality. 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