Contact Us News About us Investor relations Citizenship Careers Products and services Strategy Business model and value creation Share Email Print Our customers and clients are at the centre of our goal and purpose. The Barclays of the future will be a focused international bank with four core businesses – Personal and Corporate; Barclaycard; Africa; and the Investment Bank. Each will be better balanced within the Group and each of these businesses are positioned to win in its field. Our business model As a focused international bank, Barclays offers an integrated set of products and services across retail banking, wealth management, corporate banking and investment banking. We serve individuals, small and large businesses, corporations, institutions and governments. Barclays seeks to satisfy the needs of our customers and clients by offering a well-rounded value proposition – a wide range of products and services – and thereby deliver a smoother income stream and sustainable returns. However, we do not seek to offer all things to all people. Barclays’ competitive advantage arises from the scale and diversity of our businesses and the quality, character and relationships of our people. For example, our Africa Banking and Personal & Corporate Banking (PCB) businesses are integrated regionally, focusing on delivering targeted solutions to individuals and businesses. We also undertake activities in selected other markets across the world in order to support the needs of customers and clients abroad. In contrast, Barclaycard, the corporate division of PCB and the Investment Bank operate global models, using their international presence and capabilities to provide comprehensive cross-border solutions. We also increasingly operate a shared service model for Central Functions to support our four core business clusters. Improving how we pool our resources has enabled us to take advantage of synergies through the sharing of ideas and collaboration from cross-functional working groups. Our international reach and scale mean we have the responsibility – indeed the obligation – following our designation as a globally systemically important financial institution, to work together with our regulators to help reduce risk in the industry and provide a more sustainable banking landscape over the long term. We are actively engaging with a number of banking supervisors internationally to develop a new industry model and to ensure that our business is sustainable and flexible – ready to move into the future. The sum of the parts Our business model enables us to provide continuing and relevant support to our customers and clients, whatever their stage of life. For example, for individuals, our structure can offer a safe place to store savings, help a first-time buyer take their first steps onto the property ladder, helping people from a variety of backgrounds to grow and manage their wealth, or provide cross-border advice for the affluent, for example helping family members abroad. For businesses it means being ready to help entrepreneurs launch a business, fund its growth, expand internationally, protect against currency risk, and issue bonds and listed equity shares. We seek to add value to our clients through our end-to-end network. For example an individual retail customer in the UK is able to access current and savings account balances along with Barclaycard data all via the same mobile banking app, Pingit, our peer-to-peer payments service, is seamlessly integrated within our retail banking offering. Similarly, businesses big and small, and local authorities are able to make and receive Pingit payments to provide their customers more convenient ways to pay for goods and services. All these examples evidence the joined up approach to the way Barclays does banking for the benefit of our customers. Our approach to value creation is consistent Delivering our obligations to shareholders while meeting society’s needs in a responsible manner. Our approach delivers broader economic benefits and a more valuable service to our stakeholders in the unique way we do business Superior service for customers and clients globally Challenging, meaningful and fulfilling careers for our people in a values-driven organisation Long-term sustainable returns for our investors, based on diversification of income streams and risk Employment and economic growth in the economies in which we operate Engagement with governments and society to address social issues and needs Find out more about our products and services Find out more about our products and services In this section Business model and value creation Strategy and operating environment Group strategy update Related section Products and services Our banking services cover everything from credit cards to corporate banking, across the globe. 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