Blogs & Podcasts Who We Serve Featured Insights What We Offer Who We Are Log In Become A Client Home > What We Offer > Certification > B2B Marketing Certification B2B Marketing Certification The B2B market is constantly evolving due to new technology, buyer needs, and interaction preferences. It can be a challenge for product, marketing, and sales teams to stay aligned while outpacing this constant evolution. But research shows that highly aligned organizations grow 19 percent faster on average than their peers and are 15 percent more profitable. B2B marketing certification accelerates your team’s ability to align and create strategic marketing programs that achieve business objectives and grow revenue. For You And Your Organization There are two ways you can use B2B marketing certification courses to align your team and move faster together: Through always-on access through Forrester Decisions for B2B Marketing Executives, Marketing Operations, Demand Generation & ABM, Portfolio Marketing, and Channel Marketing As a one-time cohort-based course experience Available courses: Accelerating B2B Marketing Learn more and register Mastering Demand & ABM Learn more and register Mastering Portfolio Marketing Learn more and register Deepen Your Understanding Forrester certification courses are a fast and scalable way to align your team on key definitions and frameworks by discipline. Each course includes: Self-paced, online lessons built for practical application to your real-world challenges. Timed, 60-day cohorts that bring together peers from multiple geographies and industries. Content that adapts to suit executives, experienced, and novice team members. Forrester certification as proof of you and your team’s accomplishment and specialized skills. DOWNLOAD B2B MARKETING COURSE CATALOG Based on the research presented in this course, I can make the case to our CEO that marketing is a primary revenue driver. — B2B Marketing alum ACCELERATING B2B MARKETING Align your marketing team toward a common strategy and way of working. Hone your strategic efforts and develop meaningful, ongoing relationships with buyers and customers. Accelerating B2B Marketing is available as a one-time course experience or as part of Forrester Decisions for B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing, and Channel Marketing The next course begins on December 6. Register by December 3. Forrester account required for registration. Sign in or create an account. REGISTER NOW($2090) Download course catalog Topics Covered In Accelerating B2B Marketing Explore B2B Marketing In Today’s Business Landscape Examine the core elements of B2B marketing and how the function operates in today’s business ecosystem. Target Personas To Develop A Winning Go-To-Market Strategy Determine the buyer roles that your organization should target and the insights that should inform your strategies. Uncover The Nuances Of The Buyer’s Journey Understand the components of a buyer’s journey to structure a sequence of activities that will enable buying decisions. Understand Demand Management Learn how and where the buying groups with the quickest potential for revenue should influence your marketing strategies. Design An Audience-Centric Campaign Approach Learn how to orchestrate an integrated campaign that aligns the marketing organization and drives results. Calibrate B2B Marketing Measurement Learn how to demonstrate the full scope and value that the marketing function contributes to the business. Enroll Your Team In An Upcoming Course Dec 6 Register by Dec 3 Jan 10 Register by Jan 7 Feb 7 Register by Feb 4 Mar 7 Register by Mar 4 Apr 4 Register by Apr 1 May 9 Register by May 6 Jun 6 Register by Jun 3 Jul 11 Register by Jul 8 2021 CERTIFICATION COURSE CALENDAR MASTERING DEMAND & ABM Improve how you target, engage, and enable buyers and buying groups to deliver pipeline momentum from your demand and account-based marketing programs. Mastering Demand & ABM is available as a one-time course experience or as part of Forrester Decisions for Demand & ABM. The next course begins on December 6. Register by December 3. Forrester account required for registration. Sign in or create an account. REGISTER NOW($2090) Download course catalog Topics Covered In Mastering Demand & ABM Revenue Engine Optimization Create a distinctive process to measure, manage, and improve demand efforts through the Forrester B2B Revenue Waterfall. Demand & ABM Strategy And Modeling Review demand spectrum strategies with tools and templates to simulate results and set accurate expectations. Real-Time Buyer Enablement Reach and engage buyers in the right way, at the right time, across the buying decision process. Demand Program Design And Execution Use the Forrester Program Pendulum Framework to ensure that your demand programs are the best they can be. ABM Program Design And Execution Develop concrete, specific ABM account plans that target the right audience with the right message to drive desired results. Content For Demand & ABM Transform outdated content processes and technology into competitive growth drivers for your business. Enroll Your Team In An Upcoming Course Dec 6 Register by Dec 3 Jan 10 Register by Jan 7 Feb 7 Register by Feb 4 Mar 7 Register by Mar 4 Apr 4 Register by Apr 1 May 9 Register by May 6 Jun 6 Register by Jun 3 Jul 11 Register by Jul 8 2021 CERTIFICATION COURSE CALENDAR MASTERING PORTFOLIO MARKETING Create deep market and buyer understanding throughout the organization by focusing on buyer personas and their needs. Maximize go-to-market performance with audience-centric positioning, messaging, and product launch programs with impact. Mastering Portfolio Marketing is available as a one-time course experience or as part of Forrester Decisions for Portfolio Marketing. The next course begins on December 6. Register by December 3. Forrester account required for registration. Sign in or create an account. REGISTER NOW($2090) Download course catalog Topics Covered In Mastering Portfolio Marketing Audience Segmentation And Buyer Personas Improve go-to-market effectiveness by defining target audience segments. Building An Action Plan And Developing Personas Make the move from product-centric to customer-centric marketing through buyer personas. Personas And Buyer Journey Mapping Put your audience at the center of your content using the Forrester Messaging Nautilus methodology. Go-To-Market Workflow Process Explore the Forrester Product Marketing and Management Model. Sales Knowledge Transfer Use knowledge components to develop a consistent approach to enabling sales. Sales Enablement Planning and Adoption Transfer knowledge effectively with sales enablement plans. Enroll Your Team In An Upcoming Course Dec 6 Register by Dec 3 Jan 10 Register by Jan 7 Feb 7 Register by Feb 4 Mar 7 Register by Mar 4 Apr 4 Register by Apr 1 May 9 Register by May 6 Jun 6 Register by Jun 3 Jul 11 Register by Jul 8 2021 CERTIFICATION COURSE CALENDAR Learn more about B2B Marketing Certification First Name* Last Name* Email Address* Business Phone* Job Title* Industry* Industry Automotive Business Services Communications Construction Energy Financial Services Government Healthcare Manufacturing Media Mining Non Profit/Education Retail Technology Provider Travel & Leisure Utilities Other Country* Country United States Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Côte d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia, the former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Réunion Romania Russian Federation Rwanda Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Company Name* By checking this box, you agree to receive survey invitations and marketing communications. 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