MENU EN FRED.OLSEN CRUISE LINES ARCTIC ADVENTURE & EXPLORATION Testing the popularity of an untried longer itinerary to the Arctic was un-charted territory for Fred. Olsen, especially since it involved a 27 night cruise to a niche destination. It also required a more single-minded creative departure from the company’s traditional direct mail tactic of selling several cruise holidays through one delivery. This single piece of direct marketing generated over £1million revenue within 12 days: a record breaking result for a Fred. Olsen Cruise Lines mailing featuring this type of itinerary. < BACK TO WORK < PREVIOUS PROJECT NEXT PROJECT >