We remain committed to our Associates, partners and communities. Stay informed on our response to COVID-19. All About Mars Heading The Five Principles The Five Principles form the foundation of how we do business today and every day. With 130,000+ Mars Associates working in 80 countries across the globe, clear direction and a moral compass are essential. The long-term future of our business and the planet depends on us to stand for more and take bold action. That’s why we take every opportunity to make a positive impact in this ever-changing world by leveraging our guiding philosophy that has always differentiated us — The Five Principles. We put The Five Principles at the center of every decision we make. This means: We are committed to Quality of work and contributions to society. We embrace our Responsibility (as individuals and a company) to act now. We base decisions on Mutuality of benefit to our stakeholders. We harness the power of Efficiency to use our resources to maximum effect. We have the financial Freedom to make our own decisions, unrestricted by motivations of others. We know that what we do is only as good as how we do it, and our actions help us build a better world for generations to come. The Five Principles: Quality The consumer is our boss, quality is our work and value for money is our goal. OUR PAST How Are We Part of Everyday Lives? Mars began to prosper in the depths of a depression, has met strong competition and has grown to its present size all as the result of billions of purchases made each year. These purchases are often among the smallest a consumer makes, yet they have financed our growth around the world. Why has this happened? How are we to continue this success? OUR PURPOSE The Consumer Is Our Boss We must remember that we cannot influence millions of consumer choices until we have convinced the first one, then a second and a third consumer to buy our brand. Each individual sale should be considered our most important sale. If we forget this, there is a risk we could rest on our past and ignore our future. We depend completely on our consumers to build our future, and we must tirelessly seek to understand their needs. By doing this we will create life-long relationships with them, through products and brands that bring joy today and can also adapt in the future to changing cultures and lifestyles. OUR PASSION Quality Is Our Work Our company is dedicated to the highest quality in all the work we do. Quality is the uncompromising standard for our actions, and it flows from our passion and our pride in being part of the Mars community. Quality work is the first ingredient of quality brands and the source of our reputation for high standards. OUR BRANDS Quality Brands Deliver Unique Benefits By staying close to consumers, we know that certain things convince them to buy our products again and again. Quality products and services, consistently meeting standards of excellence and made and delivered with minimum impact on the environment, have always been the foundation of our success. Others also claim quality, but few can match our commitment to offer our best and to raise our standards through constant innovation. OUR STANDARDS Value for Money In addition to quality, we also must deliver value for money. As we develop more innovative products and services to meet changing tastes and desires, achieving value for money is a more complex task. When we combine the best quality with the best value, we offer consumers the best buy for their needs. Close this section The Five Principles: Responsibility As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others. The Five Principles: Mutuality A mutual benefit is a shared benefit; a shared benefit will endure. The Five Principles: Efficiency We use resources to the full, waste nothing and do only what we can do best. The Five Principles: Freedom We need freedom to shape our future; we need profit to remain free. Contact Us Careers Locations Media Cookie Settings Follow Us Facebook Twitter Instagram LinkedIn Youtube Privacy Policy Cookies Notice Legal AdChoices Site Map Accessibility Mars Alumni CA Supply Chain Transparency Act Suppliers Directory © 2021 Mars, Incorporated and its Affiliates. All Rights Reserved We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. See ourcookie policy. You can use cookie settings to change your preferences. Cookie Settings Accept Cookies