Search English Français ABOUT NEWS LOCATIONS PORTFOLIO ACCOUNT SERVICES CAREERS CONTACT Welcome To Breakthru Beverage Virginia Breakthru Beverage Virginia is a wholesaler and brokerage operation. Serving as the critical link between wine and spirits suppliers and retail outlets, the company was formed in 2006 when Sunbelt acquired a 50 percent interest in the company from its now former partners, the Rogers family. Formerly known as: Associated Distributors We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities. To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere. Visit BREAKTHRU NOW ➞ Leadership Supporting the company's core operations and strategic vision is the Breakthru Beverage Group leadership team. Dale Farino Executive Vice President, Virginia Ray Fields Vice President, Off Premise Sales Vince Waldron Vice President, On Premise Sales Bob Kovalcheck Vice President Distilled Spirits, Virginia John Lohr Vice President Analytics & Capabilities, Virginia Michelle Whitfield Senior Director Finance, Virginia TOP NEWS What’s the Buzz with Organic, Biodynamic and Natural Wines? – What You Need to Know as Mezcal Moves into the Mainstream SEE ALL STORIES Our Brands Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around. See Brands WINE SPIRITS BEER CRAFT JAPANESE BEVERAGE NON-ALCOHOLIC Become a Customer Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together. Contact Us ABOUT LOCATIONS PORTFOLIO ACCOUNT SERVICES CAREERS CONTACT US PARTNER PORTAL © Copyright 2021 Breakthru Beverage Group All Rights Reserved Please view our Terms of Use and Privacy Policy