OUR WORK CLIENTS VOLKSWAGEN GROUP GROSVENOR CASINOS PENINSULA MECCA BINGO THE CLAIMS GUYS EUROCAMP EUROCAMP HELPED DRIVE A 93% CUSTOMER REBOOKING RATE WHAT? Eurocamp have 180 parcs across 11 European countries. They wanted a unique way of presenting their customer’s holiday booking information, which can range from a single two week holiday to a six week extravaganza across different countries. HOW? Our marketing automation software, linked to Eurocamp’s reservation system so we had a direct link with their data. Every time a booking was made, the individual customer data was matched to the relevant content and images for their particular holiday. This was then printed as a booklet between 16 and 48 pages long, depending on the trip. It was also available for the customer to download on their mobile phones. The images and content did not just reflect their holiday destination and time of year, it also considered the customer’s marital and family status. There are over 1. 2 million variations. Every step of the process was handled at Gecko so ultimate quality was guaranteed. Eurocamp are constantly evolving and our software now supports their journey towards digital communications. RESULT... The 16 -48 page booklet increased customer loyalty and rebooking rates. On Reevo, 93% of travellers said they would book again. GDPR PRIVACY STATEMENT COOKIE POLICY TERMS & CONDITIONS CONTACT US 0113 391 0704 By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. OK

OUR WORK CLIENTS VOLKSWAGEN GROUP GROSVENOR CASINOS PENINSULA MECCA BINGO THE CLAIMS GUYS EUROCAMP GROSVENOR CASINOS 24% INCREASE IN RESPONSE RATES FROM LAPSED CUSTOMERS WHAT? Customer loyalty was down at Grosvenor; their standard lapsed marketing activity was not winning them back. HOW? We dug deep into Grosvenor’s data to analyse each individual customer to understand their player behaviour, favourite club, favourite game etc. Gecko Tech then created a platform, using our Gem software, that matched the player profile to specific images, copy, offers and layout. Every week, the platform automatically created a personalised direct mail pack for each individual lapsed customer. The entire solution from concept to dispatch was handled at Gecko. RESULT... An instant increase in response rates of 24%. The campaign was so successful we have been running their recruitment and loyalty mailings for over 5 years. Next > GDPR PRIVACY STATEMENT COOKIE POLICY TERMS & CONDITIONS CONTACT US 0113 391 0704 By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. OK