Solutions Customers Resources Company Jobs Contact us Optimize your promotions Maximize the value of the money invested in different campaigns, displays, coupons, price reductions and similar demand creation activities. A² Trade Promotion Optimization allows you to plan your promotions and simulate the impact of alternative tactics to quickly see which actions will bring the desired outcome. Plan optimal promotions Forecast promotion demand Analyze the profitability of different actions Coordinate across chains and brands Plan all your promotions in one place A² Trade Promotion Optimization is the trusted of partner of every key account manager, and it gives a shared view of the promotional plan across functions. Key Account Managers Optimize the timing, pricing and product selection for chain promotions. Feed reliable forecasts to demand planning. Trade Marketing Managers Ensure that most suitable activations are used to bring the brands alive at the shop floor. Sales and marketing Stay updated and aligned about the upcoming promotional activities. From planning to review Work smarter in every step of the process. Formulate promotion strategy and review results with A² Trade Promotion Insights. A² Trade Promotion Optimization complements with scheduling, planning and optimization of your activities. Promotion strategy and annual plan Activity planning Retailer collaboration Execution and review PROMOTION OPTIMIZATION Optimize product selection, pricing and tactics Make the right choices for the best results. Planning promotions with A² Trade Promotion Optimization is easy. You can start planning new promotions from scratch or copy a previous promotion as the basis. Inputting all aspects of the promotion is intuitive, and quick simulations on promotion results can be seen along the way to guide your decisions. Discover and apply most efficient promo tactics PROMOTION FORECASTING Forecast demand and ensure availability A² Trade Promotion Optimization uses the latest machine learning algorithms to help you estimate the promotional sales uplift for your items. Baseline sales forecasts for different products help you find the right products for promotions. The model takes into all aspects of your promotion. You can fine-tune promotion forecasts yourself, if you feel the need to adjust the system-generated estimates. Forecast promotion impact ROI & PROFITABILITY ANALYSIS Analyze the profitability of different actions Simulate different promotion actions and analyze impacts on the bottom line. A² Trade Promotion Optimization takes a holistic view to promo results dividing sales increase to promo uplift and store coverage improvements. It includes a wider perspective to post-promotion performance, cannibalization and halo impact. Finding the break-even point for promotions becomes a simple task when all promo costs are inserted to the solution. Increase the profitability of promotions PROMOTION CALENDAR Schedule and coordinate across chains and brands See the big picture. Visual promotion calendar is a joint tool for your whole organization ensuring all relevant stakeholders have the information on upcoming promotions. Viewing promotions from different perspectives helps you avoid unnecessary overlaps in promotions across different chains. REQUEST A DEMO Ready to learn more about our solutions for FMCG brands? Leave your details below and we will reach out to you shortly! Your privacy is important to us. Solutions A² Trade Promotion A² Trade Promotion Insights A² Trade Promotion Optimization A² Category & Shopper Insight A² Category Analytics A² Assortment Planning Learn more Promotion profitability Forecast promotional lift Most efficient promotion tactics True impact of trade promotions Company About Customers Resources Jobs Contact us Contact info@analyse2.com Hevosenkenkä 3 02600 Espoo, Finland Sales and info +358 10 423 3040 Customer support +358 10 423 3044 Copyright © 2021 Analyse² Oy Terms Privacy