About us Investors Join us Media Contact us Search 中文 Home About us What we know Marketing in a post-cookie era The dawn of an opt-in era is here, impacting the entire marketing lifecycle. So how will brands connect to the right customers, when the ability to follow them around the internet is revoked? In our latest Ascential Experts interview, Mark Wagman, Managing Director and lead of the Data & Technology Solutions practice at MediaLink, talks us through exactly what marketing in a post-cookie era will look like. The retirement of the ubiquitous cookie will drive brands to return to creativity, with content and context becoming paramount once more. Understand which types of brands will face the greatest challenges, and how to overcome them, now. About us Investors Join us Media Contact us Register Register for email alerts Subscribe for latest updates on reports, news and more Connect with us Ascential plc, The Prow, 1 Wilder Walk, London, W1B 5AP, UK Copyright © 2021 Ascential Terms & conditions Accessibility Privacy policy Cookies policy Email alerts Modern slavery statement By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see our Cookies Policy Cookies Settings Accept All Cookies