GRAPICO Refreshing a local legend. Grapico soda has been a staple throughout the Southeast for more than 100 years, but the brand looked and felt dated – and not in a good way. 01 Challenge Rebrand Grapico to make it feel new and fresh, while not losing its Southern authenticity. 02 Insight Grapico’s branding had no relation to its storied past. A new brand, launching on its 100th birthday, would bring to life its heritage and allow it to stand out on store shelves. 03 Solution Starting with the logo, o2 developed a top-to-bottom rebrand touting Grapico as “A Southern Thing.” This position came to life in packaging, outdoor, social media, print and in-store signage. 04 Results The rebrand inspired a boost in sales and a resurgence of interest in Grapico – seen in everything from Grapico cupcakes to Grapico ice cream to Grapico marshmallows. Today, the rebranded Grapico can be found on grocery store shelves in Buffalo Rock’s footprint. TAKE OUR QUIZ Is your brand ambitious? FREE CONSULTATION Take your brand to the next level. 205.949.9494 info@o2ideas.com Minority-owned, NMSDC Certified. Member Worldwide Partners, Inc. Privacy policy. © 2021 o2ideas Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/o2ideas/public_html/wp-includes/functions.php on line 5107

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