Contact Investment teams Careers Media Glossary HomeAbout JupiterOur principles Our principles and cultural pillars Our culture puts clients at the heart of what we do. The value of active minds We believe that generating sustainable long-term outperformance for our clients, in a complex and challenging world, requires diversity of thought and mindset in all its aspects. The ability to be agile, entrepreneurial and flexible to help solve problems is a human quality. This is why our approach fosters real diversity of thinking, accountability, collaboration and a willingness to be challenged, to adapt our approach as circumstances and our environment evolve around us. We believe that a combination of experience and creativity, as well as a commitment to keep listening and learning across all of our functions enables us to make a positive difference in the world, and deliver for our clients. We call this advantage ‘the value of active minds.’ Our cultural pillars We follow a set of principles that guide us and underpin the way we do business. These principles help our people understand the behaviours that are important to successful outcomes for our clients. In 2019, we chose to give more formal expression of these principles around four ‘cultural pillars.’ We put clients first A passionate focus on serving our clients and a commitment to delivering superior performance after fees is central to why we exist as a business. We value our people Independence of thought and individual accountability define us. We believe that diversity in people and freedom to think and act differently will set us apart. We succeed together Only collectively, working together as one team, can we meet our individual and business goals. We challenge ourselves We encourage open debate, innovation and continuous improvement. People and philosophy We pride ourselves on a culture which puts clients first and allows talented fund managers the freedom and responsibility to pursue their own, clearly defined investment approach and philosophy. Attracting and nurturing investment talent Jupiter has a strong track record of nurturing home-grown investment expertise. We have several managers who began their career at the company as analysts or in other non-investment roles, who have gone on to become successful portfolio managers. Our reputation as a home for independent thinking also acts as a magnet, attracting talented investment professionals who share our commitment to high conviction asset management. Building a pipeline of diverse talent When we look to bring in talent, we believe that businesses with a diverse workforce and an inclusive culture are stronger and more sustainable. We know that the best people for our business do not all have the same backgrounds or look or sound the same, and that bringing in people with different ways of thinking is particularly important. Jupiter considers diversity and inclusion company-wide, by region, by function and by team, as well as at varying levels of seniority. Investing and looking after our people Through our Talent and Learning programme, we look to develop our people. We have leadership programmes and a core training curriculum open to all that focuses on change, wellbeing and mental health. We have expanded our training tailored to managers and have introduced modular training on topics such as change management, mindfulness and resilience. We strongly encourage wide employee ownership of Jupiter shares and introduced free share awards to all staff in 2020, aligning the interests of employees and shareholders that ultimately benefits the client. Important information Market and exchange rate movements can cause the value of an investment to fall as well as rise, and you may get back less than originally invested. Security alerts Privacy Legal Cookie policy Accessibility Brexit Modern slavery statement Jupiter Asset Management Limited (JAM), Jupiter Unit Trust Managers Limited (JUTM), Jupiter Fund Management plc (JFM) Jupiter Investment Management Group Limited (JIMG), Jupiter Fund Managers Limited (JFML) and Jupiter Investment Management Limited (JIML) are registered in England and Wales (with company registration numbers 2036243 (JAM), 2009040 (JUTM), 6150195 (JFM), 792030 (JIMG), 10964590 (JFML) and 02949554 (JIML). The registered address of each of these is The Zig Zag Building, 70 Victoria Street, London, SW1E 6SQ. JUTM, JAM, JFML and JIML are authorised and regulated by the Financial Conduct Authority under the references 122488 (JUTM), 141274 (JAM), 802627 (JFML) and 171847 (JIML). Jupiter Asset Management International S.A. (JAMI, the Management Company), registered address: 5, Rue Heienhaff, Senningerberg L-1736, Luxembourg which is authorised and regulated by the Commission de Surveillance du Secteur Financier. Jupiter Asset Management (Europe) Limited (JAMEL), the Irish Management Company), registered address: The Wilde-Suite G01, The Wilde, 53 Merrion Square South, Dublin 2, Ireland which is authorised and regulated by the Central Bank of Ireland. For company contact details click the link at the top of the page. Full legal information can be viewed by clicking the link above. No part of this site may be reproduced in any manner without the prior permission of Jupiter Asset Management Limited. ©2021 Jupiter Fund Management plc We use cookies to improve the visitor experience when visiting our site. By continuing to browse, you accept the use of cookies. Learn more