Brands Who We Are Contact Queens Award Press Info Designer Parfums is the Proud Winner of The Queen's Award For Enterprise: International Trade 2020 x “We are delighted to be honoured with the Queen’s Award. With such a wide and diverse portfolio of fragrances, international trade was always going to be crucial to the success of the business and it has always been at the forefront of everyone’s mind as the company has grown and developed.” Dilesh Mehta, Chairman & CEO Based in Watford, SA Designer Parfums Ltd. was founded in 2001 and has grown to be an innovative force in the world of fine fragrance. It is a Subsidiary of Shaneel Enterprises and specialises in the manufacturing and distribution of fragrances either owned or operated under license. The current brands in the company portfolio include a variety of prestige, masstige & mass brands. They include; Jennifer Lopez, Formula 1, Ghost Fragrances, Playboy, Naomi Campbell & Cerruti 1881. It supplies many of the main high-street retailers such as Boots, Superdrug, The Perfume Shop and The Fragrance Shop. The business exports to 6 of the 7 world continents including Europe, Asia, Australia, North America, South America and Africa. Over the last six years its overseas sales have grown by 299% and exports now make up 55% of all sales. The company wins the Queen’s Award for International Trade for Outstanding Continuous Growth in overseas sales over the last six years. Company Policies, Terms of Use and Modern Slavery Statement | © SA Designer Parfums Ltd 2021 designerparfums.com uses cookies to improve user experience. For more information, please see our Cookie Policy which can be found here or on the policy page of the website. Accept

Brands Who We Are Contact Queens Award Press Info PLAYBOY Iconic American lifestyle brand founded in 1953. Exceptional brand awareness of 97% Playboy a true modern lifestyle brand engaged in apparel, fragrances, spirits, lifestyle events and clubs targeting today’s Gen Z’s and Millennials Global Fragrance License acquired in 2018 with sales in over 40 countries Range of male and female EDTs, DNS, Aerosols, Bodymists and Shower Gels DP strategy to elevate the brand and pioneer the Playboy global lifestyle message Look out for some exciting innovation for 2020! Company Policies, Terms of Use and Modern Slavery Statement | © SA Designer Parfums Ltd 2021 designerparfums.com uses cookies to improve user experience. For more information, please see our Cookie Policy which can be found here or on the policy page of the website. Accept