A global company A presence and reach that are truly international One of the major strengths of our business is our global presence – you’ll find us in countries spread across all parts of the world. We sell our brands in more than 200 markets worldwide and in 2016 we were market leaders in more than 55 of them. Our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – cover six continents. We are a global company proud of our track record of building successful businesses in diverse local markets. The graphic below highlights the strong contribution each of our regions in 2016 made to our annual performance and also shows the geographic spread of our people. £14,008m* Revenue 2016 665 billion Cigarettes sold 2016 52,706 Employees** 2016 Americas £3,014m* 21% share of Group revenue Western Europe £3,471m* 25% share of Group revenue Eastern Europe, Middle East and Africa £3,753m* 27% share of Group revenue Asia-Pacific £3,770m* 27% share of Group revenue *Constant currency (CC) provides the information based on a re-translation, at prior year exchange rates, of the current year information. **Average number of people employed by the Group during 2016. Reynolds American Inc. acquisition Our worldwide presence was further enhanced in July 2017 when British American Tobacco p.l.c. (BAT) acquired the remaining 57.8% of Reynolds American Inc. (RAI) that BAT did not already own. In 2016, RAI reported net sales of US$12,503m, its operating companies sold more than 80 billion cigarettes and the RAI Group of companies employed approximately 5,500 people. About us Who we are A global company Our brands Our vision and strategy Our history - a timeline We are BAT – our company video A sustainable approach People and culture Meet the Board Corporate governance Policies, principles and standards Search BATS: LSE GBp 4873.91 (+25.41) About us Sustainable business Our industry Challenges and opportunities How we work From crop to consumer Our products Putting consumers first Next Generation Products Capabilities, commitment, ambition Sustainability Investors Media Reporting Careers Contact us Worldwide Home About us Who we are A global company Explore our world We are one of the world’s most international businesses and many of our Group companies have their own websites. @BATPress BAT Science @BAT_Sci BAT has been rigorously studying all our next-gen products. See our first paper on our hybrid device:… twitter.com/i/web/status/9… 16 Oct Reply Retweet Favorite BAT Press Office @BATPress Congrats to our colleagues in #SouthAfrica #Angola #Mozambique #Kenya & #Nigeria for their #TopEmployer certificati… twitter.com/i/web/status/9… 13 Oct Reply Retweet Favorite Investors Current UK share price 4873.91p +25.41p 17 Oct 2017 17:06 Our reporting Contact us +44 (0) 20 7845 1000 British American Tobacco p.l.c. Globe House 4 Temple Place London WC2R 2PG © British American Tobacco Accessibility Conditions of use Financial information Privacy policy Cookie policy Site map