Go back FILLING AND SEAMING MONOBLOCK FOR A SPECIAL BEER Among the latest projects we have completed for the beer industry, the one we have created for the Tru Colors brewery deserve a special mention. Tru Colors Brewery is an American brewery based in Wilmington, North Carolina, and has a “mission” that makes it truly unique. To put it in their own words: Our company’s mission is to brew beer, relationships and shared stories that challenge people’s perceptions. Our vision is achieved by uniting rival gangs, decreasing gun violence, and bettering ourselves and our communities. TRU COLORS ORIGINS In 2015, after an incident of street violence near his office in Wilmington, George Taylor decided to learn more about the world of gangs, its principles and members. After two years of dialogue and sharing of ideas, George’s initial desire to understand an unknown world has turned into an ambitious idea: to involve active gang members in a professional project, with the dual purpose of doing business and fighting rivalry and violence. This ambitious plan has given birth to Tru Colors, a brewery capable of producing 55,000 barrels of beer per year or, as they say, over 18 million conversations in a year. We believe bringing people together “over a cold beer” to have honest conversations can change perceptions, bridge differences, and spark real social change. FILLING AND SEAMING FOR TRU COLORS Being part of this project makes us proud, such as the fact that Tru Colors beer will be packaged in cans thanks to one of our best machines designed for medium-sized breweries. The Smartcan is a filling and seaming monoblock, with a speed that goes up to 3,000 cans per hour, easy to install, precise and compact. It turned out to be perfect for the needs of the brewery and is ready to fill the fruit of the work of George and his employees: not just a beer, but something that aims to overcome deep cultural barriers, one pint at a time. Brewed by once bitter rivals, our beer is a symbol of understanding and unity. TRU Light is the premium light beer that brings people together. Tru colors website SUBSCRIBE TO OUR NEWSLETTER Stay up-to-date about our latest news, events and projects. SUBSCRIBE © CFT S.p.A. 2021 Cookie Policy Privacy Policy Via Paradigna, 94/A – 43122 Parma – Italy – Tel +39 0521 277111 – Fax +39 0521 798404 Share capital €10.000.000 – REA number 274277 – Parma Companies’ Register VAT Number 09935170960 info@cft-group.com The Group CFT Group Structure Investor Relations News People Contacts Notice We and selected third parties use cookies or similar technologies for technical purposes and, with your consent, for other purposes as specified in the cookie policy. You can consent to the use of such technologies by closing this notice, by scrolling this page, by interacting with any link or button outside of this notice or by continuing to browse otherwise. Learn more and customize Accept ×