Services Work principles Presentations Contacts HOME SERVICES Analytics and methodology What is more in demand: traditional or new media? Mass media are actively "consumed" all over the world. Today, relatively poor people already regard television as a necessity. Despite the internet, people watch more TV, not less. The world prefers to watch football, talk shows and TV series. While newspaper circulation in the United States and Western Europe is falling, the number of publications in Asia, Africa and Latin America is growing. An example of analytics: monitoring the level of media literacy of the population. Critical perception of information. How often, when watching TV, listening to the radio, reading newspapers and magazines, did you get the feeling that they were deceiving you - they were giving deliberately false, unverified information or trying to impose a certain point of view on you? A person in the stream of information. Possession of media devices. Frequency of reference to traditional media. Frequency of access to new media. How often do you usually ... ... use a computer? ... go online? Age patterns of using the media. They watch TV every day or so. They read newspapers every day or almost every day. They go online every day or almost. Territorial patterns of using the media. Motivation for TV viewing, radio listening. Usually I watch TV, listen to the radio in order to ... Preferences in television viewing, radio listening. What television programs do you most often watch, radio programs do you most often listen to? Motivation to read newspapers and magazines. I usually read newspapers or magazines in order to ... Preferences in reading newspapers and magazines. What printed publications do you most often read? Motivation to use the Internet. I usually use the internet to ... Internet usage preferences. What have you had to do on the Internet? What have you never done but would like to do? Information skills. The dynamics of self-assessments of the ability to navigate the information flow. The dynamics of ideas about the need for additional training in working with the flow of information. As part of this service, the agency carries out the following works: Competitor analysis Target audience analysis Media strategy recommendations Determining the best media opportunities for a given brand Analysis of the possibilities of specific programs / their time / specifics / section / position Top Home Media strategy development, media planning • Выбор оптимальных каналов размещения рекламы (средств массовой информации, mass-media) для достижения максимальной эффективности рекламной кампании. • распределение бюджета по категориям СМИ • доступ к базам агентств TNS-media и GALLUP-media. • проведение исследований и создание landscape-презентаций для всех категорий рекламодателей. • Медиааудит Наверх На Главную Проведение ATL и BTL кампании, производство POS материалов The implementation of the client's ATL campaign is carried out in accordance with the media strategy developed on the basis of the conducted analytics. The agency's resources allow you to get the best conditions for placement on all media channels. The world of display advertising is narrow. The SVETLY GOROD agency has special preferences in the area of TV placement and outdoor advertising - the two most popular media. Direct access to resources provides a cost and operational advantage. More about this in the presentation materials and at the introductory meetings with representatives of the agency. Top Home +7 (499) 143-94-81 svetliygorod@svetliygorod.ru © Light City 2014