B2B ACCESS SAICA CMS SAICAPORTAL CONTACT USA SITE EN Saica Pack’s Digital Print Service helps fuel Burton’s Biscuits ‘Top Gear’ campaign Manchester, 14 May 2021 Burton’s Biscuit Company’s long-standing relationship with Saica Pack keeps driving forward with impactful Digital Print Samples produced to support their latest Wagon Wheels campaign Saica Pack UKI are proud to have supported its long-term customer Burton’s Biscuit Company with their new and epic partnership with Top Gear. Saica Pack were challenged by Burton’s to produce promotional printed packs for their new Special Edition Wagon Wheels Biscuits within a short timeframe. This was to enable Burton’s to accelerate its promotional campaign and showcase its latest Wagon Wheel’s Top Gear Biscuits to its customers. The promotional boxes feature the biggest (and most anonymous) racing driver ‘The Stig’’ and were printed at Saica Pack’s National Development Centre, PM11 in Manchester. The Digital Print Facility enables designers to print impactful artwork directly onto corrugated substrate, with no tooling or print stereos required. This agile service enables fast turnarounds and is ideal for packaging development prototypes and low volume sample production. The digitally printed samples were printed on both the inside and outer liners to ensure that the corrugated pack delivers an impactful unboxing experience to Burton’s customers. The retail version of the box has also been in full scale production at Saica Pack’s Newport facility on the Alexandra Docks and the product is now on display at all retailers that stock Wagon Wheels. Saica Pack Account Manager Jennifer Gladwyn said: “We are delighted that Burton’s Biscuit Company have been utilizing Saica Pack’s Digital Print service to great effect, which has helped them serve promotional packaging mock-ups to their customers within very short timeframes but with maximum impact“. RELATED ARTICLES NEWS 03 Nov 2016 Saica Pack is Rockline’s Supplier of the Year NEWS 12 Nov 2015 Saica Pack Receives the “United Kingdom Packaging Awards 2015” Award for the Best Packaging of a New Product NEWS 04 Jun 2021 Saica Group’s 5th Environmental Photography Contest S.A Industrias Celulosa Aragonesa (A50002567) San Juan de la Peña, 144 50015 Zaragoza (SPAIN) +34 976 103 100 2021 Saica. All rights reserved Legal Notice Privacy Policy Cookies ESPAÑOL ENGLISH FRANÇAIS COOKIES NOTICE This website uses its own and third party cookies for technical and analytical purposes. For more information, you can visit our Cookies Policy. If you click the "Accept all" button, you are consenting to all cookies. Likewise, you can configure or reject them in our Cookie Settings Center. Configure Cookies Accept All