Fort Point Beer Company Sign in Get started Fort Point Limited Beers A new can series that brings you behind the scenes… Dina Dobkin Follow Apr 23 · 3 min read Scenes from our pilot brewery in Lower Haight with Fort Point Director of Innovation Mike Schnebeck. Ever wonder where new Fort Point beers come from? Ideas for beers can come from anywhere — a walk in Golden Gate Park (Park Pale Ale), a road trip through Germany in a van named Ludwig (Westfalia Red Ale), or the realization that there isn’t a balanced enough IPA to pair with a decadent meal (Villager IPA). Of course, after the inspiration comes hard work. We fire up our pilot brewery and start putting our ideas to the test. Not every pilot beer makes it. (Our very first batch of KSA had a distinct and very unintentional “shrimp” flavor.) That said, continuous tinkering gets us to the fun part: once they’re good enough, some of our experiments turn into Limited Beers that we get to share with all of you. Limited Beers is a series we are launching this spring to bring you behind the scenes and share new recipes we’ve been working on. We’ll be coming out with unique releases throughout the year — they could be riffs on one of our classics, special collab beers, or something new entirely. Everything is on the table, but whatever we make will have the Fort Point philosophy at its core: it’ll be a beer that hits that elusive sweet spot at the intersection of “interesting” and “easy to love,” no matter the style. Our very first release in the series is no exception! Natural Magic Hazy Pale Ale represents months of research and development with the goal of creating a “go to” Hazy. The recipe includes locally-sourced Feldblume malt from Admiral Maltings, and a large dose of flaked oats to provide a soft canvas. Ripe mango, ruby red grapefruit, and subtle green undertones burst out of the glass from the layered use of expressive American hops. Cool IPA, like all of the beers in our wide-release core line-up, was first a draft-only limited offering. This spring we’re launching Limited Beers as a 16oz can series, starting with Natural Magic Hazy Pale Ale. Some Limited Beers will be one-offs; others may eventually graduate to be part of our more permanent core line-up with a much wider release. We’ll be looking to you for feedback, thoughts and critiques, so follow along, and let us know what you think! As the series name suggests, Limited Beers are special and batch sizes are…well…limited, so keep an eye out. We’ll be pre-releasing 4-packs of the 16oz cans on our home delivery service Fort Point Direct, so you’re guaranteed to find them there first. The cans will also be available at Fort Point locations, and at select bars, restaurants and shops throughout California. We can’t wait to bring you into the fold and show you what we’ve been working on! Dina Dobkin is the Chief Brand Officer and Creative Director at Fort Point Beer Company. Want to try the Limited Beers for yourself? Order a 4-pack for delivery from our online shop, Fort Point Direct. Curious about the origin of our other beers? Read about our 2020 lineup here, or the story of another of our beers, KSA, here. Craft Beer San Francisco Beer California Research And Development 36 WRITTEN BY Dina Dobkin Follow Fort Point Beer Company Follow Order beer for delivery 👉 fortpointbeer.com/shop More From Medium Turkey Talk: The Best Way to Prep, Roast and Repurpose the Bird Pamela Hazelton in Curious So if you know anything about me, you know how much I love a hot, wet noodle in my mouth. James Fuqua Week 1 Wrap-Up: Sugar Monsters, Budget Struggles, and Reframing How I Feel About Celiac Maja Majewski in majaswhole30diary I’m whole bean!!! Dan King Romania Sharp Sipper What is a Cacao Ceremony? Hawaiian Cacao Ceremonies Baking in college, it is possible! Baileigh Picou Domenica Fiore Olive Oil Is 5 Million Years in the Making Saul Good Gift Company in The Saul Good Gift Blog Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore Write a story on Medium. If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Start a blog About Write Help Legal To make Medium work, we log user data. By using Medium, you agree to our Privacy Policy, including cookie policy.