Purpose Expertise Careers Contact Please help us spread the word to #GetTheVax. Learn more. NHL More than just a trophy Crafting a story around 125 years of the Stanley Cup What we did Categories Advertising Media & Publishing Tech & Innovation The NHL wanted to create buzz for the 125th anniversary of the Stanley Cup, and that’s precisely what it got. R&R Partners created inspiring films to promote the playoffs with experiential storytelling that tugged at the heartstrings of fans. The Work We invited Pittsburgh Penguins fans for a not-so-virtual virtual reality experience. With VR goggles on, the fans could view the historical Stanley Cup in a 360-degree environment. What they didn’t see coming was the real Stanley Cup being rolled out right in front of them. Reactions to the reveal were priceless, and so was our video. Within weeks of launch, earned media coverage of the campaign hit 131 media outlets across the U.S. and Canada, and touched over 1 million hearts. The Results Get in touch Now that we've shown you what we can do, we'd love to hear from you. Contact Us ©2021 R&R Partners. All rights reserved. Purpose Expertise Careers Contact Newsletter Sign-up In the News Privacy Policy Austin Reno Phoenix Salt Lake City Denver Mexico City Las Vegas Washington, D.C. Los Angeles