Open / Close menu Twitter LinkedIn FR IN Search ; ABOUT US RECEPTION WHO ARE WE? - OUR MISSION info@csa.eu OUR PHILOSOPHY The individual of algorithms is reduced to a behavior without history, without precedence, without project. We believe that, to be effective, big data must combine Consumer Science (informational signals) and Analytics (behavioral traces). This is why at CSA we prefer to talk about selective multi-data, that is to say the ability to handle, generate, cross hybrid data (attitudinal and behavioral, passive and active, qualitative and quantitative), operational because chosen and can be activated via the programmatic. The individual is at the heart of our approach. As a privileged witness of the voice of the consumer, citizen, opinion leader, employee, listener, television viewer ... our objective is to recreate its uniqueness, to understand its choices, its paths, its opinions, its representations, without simplifying them. And because the experience, the lived, the feeling have never counted so much, we are constantly developing creative solutions to follow the consumer in real time and capture what is emotional in those we question. ? It is this approach that allows us to provide the companies and institutions we support with insights in the service of their decision-making. Yves DEL FRATE CEO CSA AND DATA SOLUTIONS HAVAS OUR NETWORK ORGANIZATION marketing studies and opinion polls data management media-marketing strategies ciblage, segmentation, bases de données activables on et offline plus de 40 pays dans le monde CSA Research, c'est 40 ans d'histoire et d'expertise des études marketing et d'opinion. Présent sur l'ensemble des secteurs clés de l'économie, CSA Research propose des solutions opérationnelles sur des problématiques d'impact publicitaire, de parcours client, de ciblage, de relation client ou encore de marque et d'écoute interne. CSA Research compte 150 collaborateurs. CSA Data Consulting , headed by Thierry Fontaine, supports advertisers in managing the business efficiency of their media marketing resources. The services range from dashboarding to the implementation of automated marketing decision-making platforms allowing efficiency to be managed across the entire customer & prospect funnel in real time. CSA Data Consulting has 60 employees and 15 years of expertise in econometric modeling. CSA joined the Havas group in 2015. OUR SECTORS THEY TRUST US Share We use cookies to improve our site and your experience. By using our site, you agree to our cookies policy . To close JOIN US Do you want to work at CSA? Are you a researcher? Do you want to participate in surveys? There are many avenues for collaboration. Learn more CONTACT US CSA Institute - 10, rue Godefroy 92800 Puteaux mail info@csa.eu tel 01.57.00.58.00 © - CSA Consumer Science & Analytics - 2018