WORK ABOUT SERVICES CONTACT PPC Management Paid Search, PPC, or Pay Per Click. Whichever term you prefer, PPC is now the fastest way to grow a highly engaged customer base online. Generate quality leads from day one with our expertly targeted ad campaigns. Clicks Are Useless Without Conversions Keyword Research Just as with an SEO campaign, targeting the right keywords is critical to ensure spend isn’t being wasted. We use specialised techniques and research tools to keep your campaign relevant and your ROI high. Competitor Analysis PPC isn’t just about what you’re doing. We constantly analyse what is working for your competitors, and more critically which mistakes are costing them money. We can then apply these lessons to your campaign. PPC Strategy No two companies are exactly alike, therefore no two PPC campaigns should ever be the same. We make it our mission to know your business and industry inside out, meaning we deliver results from day one. Adcopy Writing Writing engaging adverts isn’t easy, so we’ll do it for you. We ensure that your ads are super focused, which means more traffic converts into paying customers. This results in you paying the lowest price possible per lead. Ideas and Suggestions We won’t leave it down to fate. Part of our larger process is to constantly push the envelope of what’s possible in your industry. If we think a new technique is worth testing, we’ll discuss it with you first. No nasty surprises! Even More Optimisation We never consider a campaign set in stone. Circumstances change and things evolve. We refine and refocus constantly to ensure we are pushing the boundaries of performance and maximising return on investment. Not Just Google Google Adwords isn’t the only player in town. Bing, Yahoo, and Duck Duck Go all have their own PPC advertising platforms, and we work with all of these and more. Their market share may be smaller, but each service boasts their own very important audience. Paid Social Paid Social represents a solid opportunity for those wanting to target the ever growing world of social media. From Facebook to Instagram, and Twitter to TikTok, all platforms offer their own audience and benefits. Halogen can help you navigate this landscape, and develop a successful campaign across multiple outlets. Let's take this forward... Discover how Halogen can supercharge your business GET IN TOUCH St Albans Office Halogen Digital Canberra House London Road St Albans AL1 1LE United Kingdom 01727 583 385 Digital Marketing Search Engine Optimisation Pay Per Click Social Media Marketing Reputation Management Copywriting Local SEO Marketing Tips Almost Everyone Does Social Media Wrong What GDPR means for YOUR business Is Bing “bigger than you think”? The Perils of Duplicate Content Are You Secure? Chrome says no! Careers We pride ourselves on our highly skilled team of original thinkers. If you’ve got something to add to the mix, we’d love to hear from you. Privacy Please see our Privacy Policy for details on how we handle your information. © 2021 Halogen Digital. Registered in England and Wales. Company Registration: 10475049. VAT Number: GB315614032.