Back Request a Demo +1.888.436.3797 +1.888.436.3797 Request a Demo Request a Demo ANALYST WHITE PAPER Put the ‘Relationship’ Back in CRM With a Customer Experience Platform In today’s highly competitive market, businesses need to have their customer support teams aware of any and all customer interactions to ensure the best customer experience. For this to happen, contact center and customer relationship management (CRM) systems need to expand beyond their traditional siloed operations. The key is looking to flexible, multichannel technologies that can unify all interactions (voice and digital) and map them to the overall customer journey. When you bring everything together into a coherent “system of engagement,” you unlock hidden value in your data, systems and people. Modernizing the contact center around this concept means thinking about how to be more responsive to customers. It is not as difficult to achieve as you may think. Talk to a CX Expert Talk to an expert about Customer Experience best practices. Sign up now and we'll contact you shortly! Schedule a Meeting GET THE OVUM PAPER SHARE ABOUT GENESYS Genesys, creator of the world’s #1 Customer Experience Platform, empowers organizations to build exceptional customer relationships with personalized, omnichannel experiences across all journeys in the customer lifecycle. For over 25 years, we have put the customer at the center of all we do, and today, we continue to passionately believe that great customer experience drives great business outcomes. Trusted by over 4,700 customers in 120 countries, Genesys orchestrates over 24 billion interactions per year in the cloud and on premises. Trending Topics +1.888.436.3797 SupportCareers Copyright © 2016 Genesys. All rights reserved. Terms of Use | Privacy Policy Select Region