Elmwood WorkAboutCareersPeopleNewsContact Conflict is currency. New York 02:26 PM In a world of increasing turbulence and accelerated change, we believe tomorrow’s best brands will be built on and powered by cultural tension. THE POWER OF TENSION It connects immediate goals and long-term vision to real consumer needs. It sparks dialogue and conversation, deepening connection and community. It inspires emotionally charged, culturally relevant ideas and innovation. It builds depth, dimension and distinctiveness, driving recall and recognition. It unlocks unseen opportunity and market value, creating sustainable advantage. It challenges the status quo, stereotypes and category conventions. PRACTICE AREAS & EXPERTISE OUR FOCUS We build brand power. We transform cultural and consumer tensions into meaningful and memorable brand ideas. Build Meaning Deep Diagnostics Brand Foundations Engagement Strategy Vision Mapping Drive Memory Iconic Identity Sensorial Expression Intuitive Systems Ongoing Activation TENSIONS AT WORK OUR APPROACH We fine-tune your brand's most compelling tensions, tease out the right questions to ask, and craft potent and powerful designs that connect your reality to your vision. See how we've done it for our clients. New product A unisex brand disrupting the gendered razor category. See BIC Made For You Design strategy An iconic global brand enabling local customization. See Amstel Brand platform A health network built on a more human kind of care. See Summit Health PAST & PRESENT CLIENTS OUR PARTNERS We’ve amassed experience across sectors with work spanning geographies, scale, and scope. No challenge is too big or messy, familiar or foreign, broad or niche. Consumer Alcon Bob's Bitters Church & Dwight Colgate CVS Health D2C Danone GSK Heineken HRA Pharma SEE ALL Corporate Alcon Surgical AND Digital Arsenal Ascensia Dentsu Aegis EFG Private Bank First TransPennine Express Fronted Gatwick Express Go-Ahead Group SEE ALL “The greater the tension, the greater the potential. Great energy springs from a correspondingly great tension of opposites.” CARL JUNG Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN