NO AD BUDGET? NO PROBLEM! HOW TO LEVERAGE AN ORGANIC SOCIAL MEDIA STRATEGY TO DRIVE LEADS There’s no denying that social media has become an effective channel for B2B customer engagement and lead gen—roughly 95% of B2B marketers utilize social media as part of their marketing strategy.1 A staggering 4.2 billion people around the globe currently utilize social media,2 spending an average of 2.5 hours each day scrolling social media sites.3 With an audience this enormous, no business wants to miss out on the visibility and engagement potential that social media provides. Yet the reality is, many don’t have the budget flexibility to deploy a paid social ad strategy. The good news is that—while it may deliver a little less lead volume and reach than a paid approach— you can still take advantage of an organic (or unpaid) social media marketing strategy to increase brand awareness and drive lead gen. In fact, 55% of B2B buyers say they look for information on social media prior to making a purchase and actually prefer to learn about a product or service through content versus an advertisement.4 Leveraging original content—whether a blog, case study, video, webinar, etc.—is a great starting place for driving organic leads. While you don’t need to pay to share content in an organic post, you do at least need an audience. So in order to get a return here make sure you have a decent amount of followers, or invest some time to first build your following. Read more OCTOBER 26, 2021/0 COMMENTS/BY REMI YOUNG WHEN AND WHY TO BLOG: 5 STEPS TO GETTING STARTED If your job involves sales, marketing, or attracting customer leads in any way, knowing how and when to blog is a critical skill. Blogging is a key lead generation mechanism, and a great way to set you apart from your competition. In fact, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.1 But why blog if you already have a website that outlines your company, products, core competencies, and values? Websites are usually about selling, whereas blogs are about educating and engaging with your customers on topics of interest or relevance to them. Blogging can also improve your SEO and drive increased traffic to your website, create word of mouth referrals, and helps you set your business apart as an authority in your particular subject area. Read more JULY 28, 2021/0 COMMENTS/BY REMI YOUNG THE TARGETING ADVANTAGE: HOW IDENTIFYING YOUR IDEAL PROSPECTS WILL HELP YOU CLOSE MORE DEALS While it may be tempting to cast the widest net possible when trying to attract new customers, this may not actually deliver the most—or the best—prospects. Today, growing your business doesn’t mean throwing a bunch of marketing dollars at generic campaigns and seeing what sticks; it’s about targeting the most ideal prospects in order to bring in well qualified, high-propensity leads from the start. A well crafted targeting strategy not only helps you cut down on the effort (and cost) required to find qualified leads while starting them farther up your sales funnel, but does double-duty by helping you hone in on the characteristics, needs, and buying processes of your ideal customers. With well-defined personas and segments, you can approach the right prospects with most relevant offers at the right time and increase the likelihood of closed deals. Read more JUNE 24, 2021/0 COMMENTS/BY REMI YOUNG HOW TO PROPEL YOUR LEAD GEN ACTIVITIES WITH ORIGINAL CONTENT Developing original content—like eBooks, guides, case studies, blogs, and whitepapers—can have a multitude of benefits to your business. Not only does it help you establish your brand as a subject matter authority in your area of expertise, but it can provide valuable material for driving and strengthening your lead generation campaigns. In this over saturated market, it’s essential to find ways to cut through the noise in order to reach customers. A well-crafted, informative piece of content can generate up to three times as many prospects as traditional outbound marketing and advertising tactics.1 Read more MAY 27, 2021/0 COMMENTS/BY REMI YOUNG 6 LANDING PAGE MISTAKES TO AVOID It’s safe to say that all businesses today leverage a website as part of their overall marketing strategy and a destination for lead gen campaigns and communications. Yet despite your best efforts, like many B2Bs, you might be finding that your campaigns are not generating the conversion levels you were hoping for—and it might be due to your landing pages (or lack thereof). Over 44% of B2Bs still direct prospects to their general homepage instead of tailored landing pages, despite research showing that targeted landing pages can increase conversion rates by up to 300%.1 In a competitive economy so driven by digital engagement, having an optimal landing page experience is essential. To help, we’ve compiled some of the most common landing page mistakes, along with the best practices to help you improve them: Read more MARCH 30, 2021/0 COMMENTS/BY REMI YOUNG ACCOUNT-BASED MARKETING BEST PRACTICES In our last blog post, we discussed the advantages of adopting an account-based marketing (ABM) strategy, which centers around delivering highly targeted, one-to-one engagements instead of the traditional one-to-many approach. Now let’s take a look at some of the best practices that can help make your ABM campaigns a success. Read more FEBRUARY 5, 2021/0 COMMENTS/BY REMI YOUNG WHY ACCOUNT-BASED MARKETING IS A MUST FOR B2BS In the past, account-based marketing (ABM) was primarily seen as a strategy that only fairly large companies would leverage. Today, as the market for goods and services has become increasingly competitive and B2B buying cycles more complex, ABM is not only more effective – but is essential – in helping companies of all sizes effectively reach their target audiences. By focusing in on the top 10-20% of accounts that represent the best customers to your business, ABM helps you deliver more personalized, impactful engagements to the right customers, with the right message, for the right stakeholders. As we all experience increasingly more personalization in our everyday lives as consumers, B2B buyers are bringing those same expectations to their business roles. In fact, 73% of B2B buyers say they expect a personalized, B2C-like customer experience,1 meaning generic one-size-fits-all marketing no longer cuts it. Read more JANUARY 7, 2021/0 COMMENTS/BY REMI YOUNG 5 BEST PRACTICES FOR A SUCCESSFUL PAID SEARCH CAMPAIGN Google reports that it processes an astonishing 70,000 search queries every single second, equating to over 2-trillion global searches each year.1 With volumes that enormous, who would want to pass up the opportunity to capitalize on all that traffic to get noticed and drive new business? With a successfully executed Google pay-per-click (PPC) campaign, businesses generate an average of $2 in income for every $1 they spend,2 which makes it seems like a no-brainer – yet it takes a little extra effort to create a campaign that will generate a return. Here we’ve compiled some paid search best practices learned from developing more than 100 Microsoft Partner digital campaigns. Read more OCTOBER 30, 2020/0 COMMENTS/BY REMI YOUNG THE “3-30-3” RULE: DOES YOUR MARKETING CONTENT MEASURE UP? So you’ve decided to incorporate a content strategy into your marketing plans—great! While numbers show that conversion rates trend at six times higher for companies leveraging content marketing than those that don’t,1 simply putting content out there doesn’t guarantee it’s going to resonate with your customers. In a previous blog, we discussed some of the key best practices for a content marketing strategy, including the value of quality over quantity and talking to your audience’s specific needs and concerns. But even if your content is highly relevant and well executed, in today’s fast-paced world it can be particularly challenging to catch – much less keep – a prospective buyer’s attention. Well, that’s where the “3-30-3” rule can help guide you in crafting content that draws readers in and makes an impact. Read more SEPTEMBER 17, 2020/0 COMMENTS/BY REMI YOUNG THE IMPORTANCE OF VIDEO MARKETING Among the many channels and strategies for marketing today, there is no denying that video has slowly taken over as a top, if not the top, form of engagement and an essential part of any marketing plan. With 66 percent of B2B buyers reporting they prefer to learn about a product or service through video versus reading text,1 it is no surprise that it has become the most commonly used format in content marketing, overtaking both blogs and infographics.2 Not only does well-crafted, useful video content better engage and inform today’s buyers, but it also helps dramatically improve the results of your related marketing efforts, from social media to SEO and email campaigns. Over 80 percent of marketers utilizing video content find it has directly contributed to increased sales.3 Read more AUGUST 27, 2020/0 COMMENTS/BY REMI YOUNG Page 1 of 3 1 2 3 BLOG SEARCH ARCHIVES October 2021 (1) July 2021 (1) June 2021 (1) May 2021 (1) March 2021 (1) February 2021 (1) January 2021 (1) October 2020 (1) September 2020 (1) August 2020 (1) January 2020 (1) November 2019 (1) October 2019 (1) September 2019 (1) August 2019 (1) July 2019 (1) May 2019 (3) April 2019 (1) February 2019 (3) 13110 NE 177th PL #95 Woodinville, WA 98072 P: (425) 296-6123 E: agency@cadencepreferred.com © 2021 All rights reserved. Careers Contact