Search in the site The foundation CeSIF Study Center Ongoing Formation School Italy China Jobs News Area ALL PRESS RELEASES FOCUS CHINA FOUNDATION SCHOOL MEMBERS 01/10/2018 FOUNDATION China World Football Expo, here's how to participate in the Italian Pavilion On 25 September the Organization Conference for the Italian presence at the China World Football Expo in Beijing was held (30 November - 2 December) in the splendid setting of the Multifunctional Hall of the Presidency of the Council of Ministers. Ital-Brand, with its Partners Stefano Rolando, Sergio Miotto and Massimo Clerici, the Italian National Fair Play Committee, represented by its President Ruggero Alcanterini and Francesco Campana (Sport Delegate), RomExpo with its President Armando Soldaini, were pleased to organize the entire day of work with the aim of clarifying what could be, encourage and support "the Italian contribution to the development of the football industry in China". Click here to discover the Italian Pavilion ehow to participate in the China World Football Expo The event, with the patronage of the Presidency of the Council of Ministers, was opened by the intervention of the Secretary General of Palazzo Chigi Roberto Chieppa , who recalled the interest and commitment of our Government in to strengthen the economic and political relations between Italy and China. Andrea Canapa, head of the Rome office, spoke on behalf of the Italy-China Foundation . Among the interventions by representatives of the Presidency of the Council of Ministers, the following stood out: the opening speech of the afternoon works by Francesco Tufarelli, Director General of Regional Affairs and Autonomies, who wanted to underline how presenting themselves to the fair in a compact form, as Sistema Italia, will prevent the fragmentation of intentions and results for both the companies and the Regions concerned; and Michele Marino , Director of 1st Band of the Presidency, who, in addition to having had an important role in the organization of the event, presented the excellence of our country as real possibilities for long-term cooperation with China, and conducted the interventions of Panel I - Italian know-how for the new frontiers of football. Mario Passetti, CEO of Cagliari Calcio, who, with his contribution, explained how a team can grow with a short and long-term development plan: using the example of the construction of a stadium and the project for its evolution over time , revealed the image and, above all, economic benefits of the operation that they are carrying out with commitment. Prof. Maurizio Petrangeli, Director of the Department of Architecture and Design, as well as coordinator of the Master in Construction of Sports Facilities at the Sapienza University of Rome, presented the technical characteristics of the design and construction of a stadium in relation to the requests of the destination area and the importance of solid collaborations with the Chinese side. The academic contribution of the Rector of the Foro Italico University, Fabio Pigozzi , on the other hand, expressed the importance of motor science on the individual, social, almost civil, training of those who practice a cohesive sport such as football. Conducted by Marino and presented by Clerici, Don Mino Gritti, representative of the Italian Salesian Centers, spoke of the commitment of their structures to youth training and the value of team play that football transmits to those who practice it from an early age. The Italian system must work as a team to win the challenge with other countries and contribute to the development of football in China. With this appeal Antonino La Spina, Director of the Marketing Office of the Institute of Foreign Trade, concluded the work of the Organization Conference in view of the world football fair scheduled for the end of November in Beijing. "There is much more Italy in China than what is said" said La Spina "but too often our projects are carried out by others, because we are unable to make public and private travel together". “We must embrace the skills that derive from successful experiences” said Maurizio Pimpinella , President of the Payment Service Providers Association “and integrate them into our country system at a political, legal, technological and cultural level”. “It is therefore necessary” underlined Antonello De Riu, Councilor of the Ministry of Foreign Affairs "a control room, which promotes and organizes initiatives to make the Chinese football industry grow" (SLIDE). In addition to speaking, De Riu coordinated Panel V - The role of structures for internationalization, which saw the intervention of Maria Elena Rossi , Enit Marketing and Promotion Director, who exposed the great potential of the Chinese tourism market; Francesco Tilli, Head of External Relations for the Simest Group and representative of Sace, presented the video created by Proger and Experience Italy as proposals to bring a real Italian Lifestyle experience to China, to promote the excellence of Made in Italy, from the sector fashion to food, from design to the passion for football, through the enhancement of Italian culture and integrated management of logistics, advertising and commercial services. China is close, indeed ever closer to the world of football and asks the West for know-how, technologies, engineering and the ability to build high-level teams. Italy, therefore, wants to be present as a country-system at the second edition of the China World Football Expo in Beijing (30 / 11-2 / 12/2018). “The Expo” said Laura Mazza, Board of Directors of FederFormazione and Secretary General of a company “It must be a starting point and not an arrival point, a testing ground for the success of the public / private partnership”. The need not to nullify the precious resources arising from our territorial diversities, was expressed both by Mario Gay , Director General of the Interregional Observatory for Cooperation and Development, and by Rodolfo Martina , Coordinator of the FVG Investment Agency and representative of the Friuli Region conference Venezia Giulia. The fair stems from the football promotion and dissemination campaign currently underway and is recognized by the Government of the People's Republic of China as a central event for its program of strong promotion of this sport. China aims, within ten years, to become the strongest national in Asia and, in 2050, even the first in the world. What can Made in Italy do, that is, everything that revolves around the football industry? This was discussed in Rome by the Presidency of the Council at the Organization Conference of the Italian Pavilion. Dario Boldoni , President of Innovare e Costruire, Carlo Piemonte , Director of Cluster Arredo / Casa FVG and Giampaolo Nardozi, Director of The Hub srl, presented the point of view of the companies interested in participating in the CWFE in Beijing. Carlo Piazzoli , Director of the International Soccer Academy, with his report on the China Summer Camp and the city of Kites has contributed to having a real image of how we can operate in this initiative with endless possibilities. Football in China is becoming a real industry: 160 million practitioners, almost half a billion people who say they are interested in football, with families having almost doubled, in the last five years, spending on "recreational activities". These are some of the data on which Tommaso Nastasi's report was based, Partner of Deloitte, who spoke about business opportunities in China for European clubs. Just think of the so-called FootBall Town, shopping and sports centers that are growing visibly (96 today, 150 in two years), a sign of the rampant Chinese passion for football. Andrea Canapa, from the Italy China Foundation, underlined the real boom in football schools: 20,000 today, 50,000 in 2025. No longer a country hunting for European football stars, but increasingly committed to creating its own: a brake on purchases and more investments in the youth sector. Hence the importance of an Italian contribution to the construction of facilities, to the training of coaches and managers. Topics touched upon by Giuseppe Righiniof the Italian Football Coaches Association and the anthropologist of the University of Florence, Gennaro Testa, one of the architects of the football fortunes in Coverciano in the nineties. The speech by Prof. Enzo Peruffo , Executive Education Open Director of the Luiss Business School, underlined, for an efficient and productive success of the financial investments of a football team, the importance of a high-level training on management in football field. On these topics, Claudio Pasqualin , President and Secretary General of the prosecutors of Italian football and Enrico Castellacci also had their say, historical expert in sports medicine, as well as doctor of the Italian national team. All this, and much more, in Beijing, will have space and time to be exhibited and shared in the large showcase of the Italian Pavilion. A note of color emerged during the debate: given that in Italy there is the largest Chinese community in Europe, first Lazio and then Napoli wanted to celebrate their New Year in style: the first in the Olympic stadium and the second with dedicated t-shirts and gadgets. This is also football, the one that fosters dialogue between two cultures and two economies. To view the slides and videos presented at the event click here. 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