Main Menu OUR PRODUCTS ABOUT US INVESTOR RELATIONS MEDIA CENTRE ABOUT US Money can’t buy you everything, but it certainly gives you choices. That’s why we aim to help our customers invest in the life they want to live. Sub Content Menu AWARDS OUR PEOPLE PARTNERSHIPS CORPORATE SOCIAL RESPONSIBILITY So far over 382,000 customers have chosen to trust us with assets totalling £72.8 billion, making us one of the UK’s largest investment platforms. Invest in the life you want to live Our most recent TV campaign aimed to raise awareness of the AJ Bell brand and show how investing can support people’s aspirations in life – whatever they may be. You can watch it below. We believe our platform can help you realise your investment goals. Here’s why: We make it easy We aim to make the whole process of investing as easy as possible. That means providing access to products that are matched to your needs, ensuring that our staff are among the best in the business and our website is intuitive and easy to use. It’s an approach that wins us prestigious industry awards year after year. We keep our charges low Every penny you spend on charges is money that can’t be invested. By keeping our costs as low as possible, we make sure you reap the benefits. VIEW AJ BELL INVESTCENTRE'S CHARGES VIEW AJ BELL YOUINVEST'S CHARGES We offer real choice Whether you want to invest with an adviser or manage your investments yourself, we can offer you a SIPP, stocks and shares ISA, Lifetime ISA, Junior ISA or Dealing account. And the comprehensive range of investments on offer spans everything from investment trusts and ETFs, to gilts, warrants, corporate bonds and our own range of passive funds. We’re here for the long haul AJ Bell is built on a strong set of guiding principles that have seen us grow from a small actuarial consultancy to become one of the biggest investment platforms in the UK. As a profitable, well capitalised business, we are well placed to build on this success and continue serving the needs of our customers for many years to come. VIEW OUR PRODUCTS AND SERVICES OUR GUIDING PRINCIPLES Our company is built on a set of guiding principles that define the way we do business. These principles inform everything we do, creating a culture in which we strive to think like our customers, make investing easier and lead our markets. 1 2 3 4 5 6 7 employees 382,000 customers trust us with their investments 1 2 3 4 Follow us: Footer Menu Products and services AJ Bell Investcentre AJ Bell Youinvest AJ Bell Investments AJ Bell Media AJ Bell Securities AJ Bell Platinum About us Awards Our people Partnerships Investor relations Investment case Results centre Financial calendar Share price Regulatory information Corporate governance Analyst coverage Careers Who we are Team AJ Bell Who we're looking for What we offer Achieving your extraordinary Our apprenticeships Vacancies Legal and regulatory Regulatory Privacy policy Website use Cookie policy Anti-slavery statement Gender pay report Conflicts of interest policy Regulatory complaints data We use cookies on this site to enhance your user experience By clicking any link on this page you are giving your consent for us to set cookies. OK, I agree View cookie policy