COMPANY BRANDS & SERVICES INNOVATION PEOPLE RESPONSIBILITY INVESTOR RELATIONS NEWS & MEDIA Image OUR BRANDS At the heart of Reimagine will be the electrification of both the Jaguar and Land Rover brands. By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024. JAGUAR JAGUAR Learn More JAGUAR SPECIAL VEHICLES Learn More JAGUAR CLASSIC Learn More Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art. LAND ROVER LAND ROVER Learn More LAND ROVER SPECIAL VEHICLES Learn More LAND ROVER CLASSIC Learn More Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge. In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers. Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do. RELATED NEWS THE ORIGINAL LAND ROVER DEFENDER SILHOUETTE LIVES ON: LAND ROVER GRANTS BOWLER A LICENCE TO USE ICONIC SHAPE READ MORE NEW JAGUAR F-TYPE HERITAGE 60 EDITION CELEBRATES DIAMOND ANNIVERSARY OF LEGENDARY E-TYPE READ MORE INTRODUCING THE JAGUAR VISION GRAN TURISMO SV: THE ULTIMATE ALL-ELECTRIC GAMING ENDURANCE RACER READ MORE NEWS CODE OF CONDUCT TERMS & CONDITIONS COOKIE POLICY PRIVACY POLICY CONTACT US TWITTER LINKEDIN SUBSCRIBE JAGUAR LAND ROVER AUTOMOTIVE PLC REGISTERED OFFICE: ABBEY ROAD, WHITLEY, COVENTRY, CV3 4LF. REGISTERED IN ENGLAND NO: 1672070 Jaguar Land Rover is part of Tata Motors. Slavery and Human Trafficking Statement