HOME TESTIMONIALS WHO WE ARE WHAT WE DO PORTFOLIO VIDEOS / ARTICLES CONTACT US REFERRAL SOURCES ADVERTISING TO THE PUBLIC Advertising For Attorneys & Law Firms KEEP READING Marketing to the public, sometimes called direct marketing or “retail” marketing (as opposed to marketing through professional referral sources, or “wholesale” marketing) is a double-edged sword. It is the quickest way to immediate revenue, but it also carries the highest costs and risks. At Smart Marketing, we’re not big fans of the kind of advertising that says “Call us and we’ll do business.” Advertising is much more effective when it gives your potential clients a middle step: “Call us and register for our upcoming seminar” or “Call us and get a copy of our free report” or “Visit our website.” The other mistake — the most common one, really — is to make your advertising about you, instead of about your prospective client. Attorney’s ads in particular, are famous for emphasizing the attorney’s expertise or experience. READY FOR A FREE CONSULTATION? CONTACT US Located In Exquisite Naples, Florida (239) 403-7755 First Name * Last Name * E-Mail Address * Phone Number * Website Comments * 6240 Shirley St. #105, Naples FL 34109 Copyright © SmartMarketing 2021