CHRISTMAS MCDONALDS + COCA-COLA INITIAL CHALLENGE In Spain, more than 2 million people over the age of 65 live alone. Many of them were going to spend the next Christmas alone. And the general perception of love and company on those dates only adds to your sense of loneliness. What could we do to avoid it? STRATEGIC TRIMMING Spaniards are sociable and generous people by nature. And perhaps the only barrier that must be overcome so that an elderly person does not spend Christmas alone is that the rest of us know that they are. THE IDEA We reimagine a story inspired by real events, in which an elderly widower in Germany put up a sign in the supermarket so as not to spend just such a family period. A supermarket worker uploaded the photo of the message to Facebook and in a very short time, she had hundreds of invitations for this person to spend Christmas with them. This is the story that we wanted to honor in our campaign. This is the story of "Juan." Back to projects prev | next