FR IN MARKETINGSCAN PRODUCT TEST EFFICIENCY MEASUREMENT REFERENCES NEWS CONTACT THE EFFECTIVENESS OF TV SPONSORSHIP MARKETINGSCAN > ALL > EFFECTIVENESS MEASURE > MEDIA EFFICIENCY > POST TEST > TV SPONSORSHIP GENERATES BETWEEN + 4% AND + 27% ON PURCHASES! Share on : TV SPONSORSHIP GENERATES BETWEEN + 4% AND + 27% ON PURCHASES! Since the relaxation of regulations in early 2017, TV sponsorship has seen its investments increase: + 32% in the 1st quarter of 2018 ( Source Irep ). A success also driven by the measurement of its effectiveness . With longer attendance times and the ability to show the product, TV sponsorship has many advantages. This new dimension of TV sponsorship deserves to be measured. 9 out of 10 TV sponsorship campaigns measured by MarketingScan since the new legislation generated a positive impact on purchases of + 4% to + 27%. They also contributed to the development of customer size in 6 out of 10 cases. Illustration: the case study "Orangina / Scenes from households" In addition to their TV campaign “Shake the world” Orangina spoke continuously from March to May thanks to the sponsorship of the program “Scènes de households” on M6 in access prime time. DISPOSITIF publicitaire : 2 films de 6’ : “Le Frigo” & “les Mains” diffusés sur les 3 dernières semaines en mars 2017 et sur le mois de mai 2017. OBJECTIFS principaux : Augmenter la présence à l’esprit Développer les volumes Favoriser le recrutement RÉSULTATS : impact positif du sponsoring +17% d’additionnel sur les achats de la marque Orangina Cette campagne de parrainage a permis d’activer les 2 leviers consommateurs : Développer la taille de clientèle de la marque. Augmenter le panier d’achat de la marque. ARTICLES SIMILAIRES VOIR TOUS LES ARTICLES Vous êtes : Entreprise Particulier Marque * Champs obligatoires Recevoir les actualités MarketingScan Être rappelé MarketingScan, société spécialisée dans le test de produits en condition réelle (lancement, innovation, packaging) et la mesure d’efficacité (TV, digital, affichage, merchandising, promotion, CRM), accompagne les industriels, les distributeurs, les agences media et les régies publicitaires dans l’aide à la décision fondée sur les données de consommation et de vente. Accueil MarketingScan Test Produit Mesure d’efficacité Legal Notice Privacy Policy Case studies News Our customers are talking about us Contact Equal pay index Sitemap