WORK ABOUT SERVICES CONTACT FOOD & BEVERAGES / PURITY VODKA Transparent, yet visible Purity Vodka is the world’s most awarded Vodka. It’s produced at Ellinge Castle in Skåne – which employs a special organic distillation process – and sold in over thirty countries. Direction Launched in 2005, Purity was initially the exclusive domain of the connoisseur. Brand clarity was essential before a broad entry into the premium segment. And the key carrier had to be the bottle itself. Creation A specially designed bottle with an irregular surface, reminiscent of a block of ice or a gemstone, conveys the purity and complexity of the vodka. The design, which stands out in a product category heavy on convention, ensures a prominent place on the shelf. Activation These days, Purity Vodka wins awards for taste and looks. The bottle has won several major design prizes, and is frequently featured in lifestyle magazines and trade journals. Global sales have shot up in recent years – not least in the US, where a 200% rise has catapulted Purity onto the list of the fastest growing brands (The Fast 50 Brands, 2013). WHAT WE DID Pre-study Insight platform Design platform Design applications Packaging design Design implementation SHARE Twitter Facebook Pinterest LinkedIn EGUALE Fair trade leads to better-than-fair sales. FOLLOW US Twitter LinkedIn Vimeo Instagram GÖTEBORG OFFICE Stora Badhusgatan 37 411 21 Göteborg +46 31 339 62 00 info@happy.fb.se STOCKHOLM OFFICE Kungsgatan 48 111 35 Stockholm +46 31 339 62 00 info@happy.fb.se NEW BUSINESS Want to be a Happy client? leif.sorte@happy.fb.se peter.o.wastergard@happy.fb.se +46 31 339 62 00