Home About Work Insights Careers Contact Creating a live moment in a virtual world Jaguar SHARE Share on LinkedIn Share on Twitter Share on Facebook Share via email I-PACE Concept Launch A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept. Offer Content Office London Launched June 2020 DRAG PLAY VIEW SCROLL 512m PEOPLE REACHED 596k VIEWS ON YOUTUBE 25k+ VR APP DOWNLOADSIN TWO WEEKS 600+ MEDIA IMPRESSIONS IDEA Responding to change The automotive industry is undergoing a period of great innovation with new technological advances changing the face of mobility. Jaguar’s all-electric I-PACE concept car is its radical response. A hybrid virtual/physical experience We had to find an equally transformative way to launch it. The only way to do the I-PACE justice was to electrify a new kind of audience, reinventing the car launch for a new motoring age. We staged the world's first, real-time, multi-user virtual reality car launch. It was fully integrated with the live experience and built round the largest network of HTC Vive headsets yet created at that stage. A global first In another global first, Jaguar Director of Design, Ian Callum, and Vehicle Line Director, Ian Hoban, live-streamed into the event via VR to reveal the car. Two locations and six waves of guests were brought into a shared virtual space to experience the groundbreaking event. IMPACT Value for the audience The audience were treated to a world-first experience and given a unique education on the new I-Pace through a technology that would be new to many, creating a memorable experience. Value for the brand Jaguar was able to draw attention to its truly revolutionary product with an equally revolutionary launch, proving that they are at the forefront of design to thousands of people – as proved by the 2,5000 app downloads. Interested in learning more? Say hello TAP FOR NEXT PROJECT Designing luxury retail for the future Harvey Nichols DRAG PLAY VIEW SCROLL By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. Click "Manage Cookies" to customise your cookies settings.Read our Cookies Policy here. Manage Cookies Accept All Cookies