HOME GROUP RES OFFERING CLIENTS RIDS NEWS ROOM DOWNLOAD RESERVED AREA CONTACTS DIGITAL STRATEGY HOME/DIGITAL MARKETING/DIGITAL STRATEGY Proposing your own brand or product online requires a company to have precise planning and specific communication strategies. RES helps its customers to position themselves online and on social media by taking care of all the aspects necessary for an effective and professional online presence. It deals with the definition of guidelines , the strategic approach , the study of technical implementations and the necessary tools so that the brand can derive concrete and measurable advantages from its investments. The method proposed by RES involves a phase of analysis of the starting situation with a comparison of the proprietary digital assets with those of competitors. In this way, an assessment of the level of "digitization" of the brand and of the other market players is obtained . The correct customer journey for the customer is then identified and the phases in which the intervention is more strategic are defined. With these elements, evaluating the company's objectives and the set of marketing policies in place, a digital strategy is proposed , in terms of any assets to be created and / or strengthened, actions to be taken, social presence to be guaranteed, paid media to be activate. Finally, the creation of a dashboard of digital KPIs based on the analytics of the main media and on repeated Social Intelligence analyzes , allows to keep under control the results, the return on investments and more generally the media positioning of the brand and competitors. For more information contact us I have read the information on the processing of personal data and I agree *Required fields RES srl CF and P. IVA: 07883910965 REA: MI - 1988094 Cap. Soc. € 2.280.000 iv Tel: +39 02 36570581 Mail: info@res-group.eu Viale Piero and Alberto Pirelli, 6 20126 - Milan RES Group Offering News Download Contacts Supplier Portal Reserved Area Job offers Privacy disclaimer Cookie Policy