Work Careers About us Contact What we did Strategy Creative concept Film Illustration Magazine layout Copy Print ads Social media ads Campaign activation West Sweden Tourist Board Dalsland – Back to nature How do you raise awareness about the nature-filled county of Dalsland among the everyday stressed Gothenburgers? You remind them that we belong in nature! Our senses are still very connected to nature, but many of us don’t spend enough time outside the city. As a result, we feel more stressed than ever before. New research has shown that being at one with nature for just a little while is enough for our senses to come alive and refocus. After as little as five minutes, our heart rate and blood pressure fall, our immune system is boosted and the level of stress hormones in our blood go down. The longer you stay in nature, the greater and more long-lasting the effect. We feel good in nature because that’s where we really belong. Humans have lived as one with nature for millions of years before we decided – three hundred or so years ago – to start building towns and living indoors. With all this mind, we produced the campaign: Back to nature! – Dalsland New_fb_inhouse_logga_footer Kungsgatan 48A, Gothenburg, Sweden | +46 31 17 67 30 | info@inhouse.fb.se

Work Careers About us Contact Volvo Car Sverige Tyre sales online Challenge In a country with such great seasonal changes as Sweden tyres is a huge market, and there are many suppliers eager to fight for their shares. Volvo Car Sverige (VCS) is one of them, and with one million Volvo cars running on Swedish roads, they have a great opening for doing sales. We got the assignment to promote VCS’s tyre offer online but we said no. Because why only promote tyres online when we can just as well sell them online? This objective called for more than just a web shop though. Finding the best tyres for your car is a complex matter, and many car owners need and want guidance to be able to choose the right make and model. Solution We created a web site that enables Volvo owners to find the exact right tyres for their cars, including price and estimated time for delivery. It’s an industry-first solution featuring a search engine which connects the car’s registration number with API:s providing data from the car factory, the tyre producers’ distribution centres and local dealers’ price systems. Result The web site volvocars.se/däck has made the tyre purchase safe and simple for all Volvo car owners. Her or she will find the exact right tyres within seconds just by tapping in the car’s registration number. And once the tyres are bought, it is just as easy to book a tyre exchange at the nearest Volvo workshop. Since the launch of the web site in 2019, VCS’s tyre sales has soared – online as well as at their dealers. While making customers happier and Swedish traffic probably safer. New_fb_inhouse_logga_footer Kungsgatan 48A, Gothenburg, Sweden | +46 31 17 67 30 | info@inhouse.fb.se