Login Choose language English 简体中文 Deutsch Português 日本語 What we do Services Clients Newsroom Who we are Contact There is a growing trend to use predictive modelling to address challenges such as customer acquisition and retention. Home › Services › Insight › Predictive modelling Strategy Insight Dialogue Technology Delivery Also see... What we do Services Clients Newsroom Who we are Contact We have delivered a wide range of predictive modelling projects for a variety of clients across multiple sectors. For a major luxury hotel brand, we built and operated a predictive model to identify – with a high degree of accuracy – new members who are likely to be the most valuable. It enabled the client to optimise their marketing strategy in a dramatic new way, by using monthly marketing activity based on their predictive segment. Now in operation for several years, the predictive model demonstrates consistent returns of more than 100%. For a chain of UK gym and fitness centres, we built a predictive model to identify members who were likely to cancel their membership, and the behaviours most likely to re-engage them. The resulting change in relationship strategy resulted in a significant decrease in the number of lapsed members. MANCHESTER UNITED READ CASE STUDY IHG READ CASE STUDY SAUDI ARABIAN AIRLINES READ CASE STUDY Please tick if you would like us to contact you with information we feel may be of interest to you by electronic means(email) Please tick if you do not want us to contact you with information we feel may be of interest to you in any other way (including post/telephone) Please enter your message Select your country United Kingdom United States United Arab Emirates Hong Kong India China Switzerland Spain Germany Singapore Australia Brazil Japan Malaysia Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegowina Botswana Bouvet Island British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, Democratic Republic of Cook Islands Costa Rica Cote d&#039;Ivoire Croatia (Hrvatska) Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France France, Metropolitan French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Holy See (Vatican City State) Honduras Hungary Iceland India Indonesia Iran (Islamic Republic of) Iraq Ireland Israel Italy Jamaica Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Kitts and Nevis Saint LUCIA St. Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Slovakia (Slovak Republic) Slovenia Solomon Islands Somalia South Africa Sri Lanka St. Helena St. Pierre and Miquelon Sudan Suriname Swaziland Sweden Syrian Arab Republic Taiwan Tajikistan Tanzania, United Republic of Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands (British) Virgin Islands (U.S.) Wallis and Futuna Islands Western Sahara Yemen Yugoslavia Zambia Zimbabwe Serbia Montenegro Former Yugoslav Republic of Macedonia Register to our quarterly e-newsletter of latest loyalty insights and trends across the globe. WHAT WE DO Our approach What makes us different? Our success Industry sectors WHO WE ARE Our people The Collinson Group Careers SERVICES Strategy Insight Dialogue Technology Delivery INDUSTRY SECTORS Airline Automotive Financial services Hotel Luxury Retail Technology NEWSROOM Blog Loyalty news ICLP news Insight and reports Conferences Newsletters Interactive resources Glossary Site map Privacy Accessibility Terms Copyright © 2014 ICLP. All rights reserved.