Sitemap Contact: 212.490.2098 | info@pmgroup.bz The Agency Our Expertise Visual Language Contact Case Studies Stars on Ice - 2016 Tour Canada Project Details Client: Antigua & Barbuda Tourism Date: 2016 With limited budgets, PMG negotiated a discounted sponsorship of the 26th Anniversary of the Stars on Ice 2016 Tour across Canada that is sold out. The partnership was narrowed to the key markets in Canada for our client, Antigua and Barbuda: Ottawa, Toronto, Hamilton and London. During each of these dates, Antigua and Barbuda aired a 15 second commercial on the 4 jumbotron screens in the venue, 3 times throughout the evening. This is particularly ideal as it was a captured audience waiting for the next act to come on the ice, so attendees are drawn to the screens as a focal point, and the client gained more recognition by building emotional build-up and repetitive messaging. The PM Group created and edited this 15 second commercial on behalf of our client. Overall, the commercial was aired 45 times across the 4 dates. In addition, the client received 2 VIP tickets and full suite package to use at their discretion. T he tour is seen annually by over 100 million live spectators and millions of TV viewers. Talent for the tour included world-famous Olympian Scott Hamilton, 4 time World Champion, Kurt Browning, and Canadian Olympic Team members and medalist Tessa Virtue and Scott Moir, Patrick Chan, Meagan Duhamel, Eric Radford, Joannie Rochette, Jeffrey Buttle and more. Anguilla Coupled Anguilla 40 Parrotheads in Paradise Antigua & Barbuda Music Voyager Stars On Ice Bahamas 16 Islands 16 Weddings Nevis Hamilton South Africa 2010 FIFA World Cup Diski Dance Contest Recipe for Success Wild Safari 3D FREEdom Day Shuttles The PM Group We take pride in assuring clients of personalized attention while embracing each opportunity with sound, strategic thinking, enthusiasm and a commitment to excellence. We offer a range of communications experience and strive to achieve success beyond expectations. We bring our passion to the product and a comprehensive approach to help you attain your marketing objectives. Contact us Address: 301 E 57th Street Floor 3 New York, NY 10022 Email: info@pmgroup.bz Phone: 212.490.2098 User Access Login/Logout © 2021 The PM Group all rights reserved