Menu Deliver on our great taste promise and bring more fun to life Building on centuries of the brewing heritage, Asahi Europe & International brings the best quality of beer to life for people around the world. Stories 10/25/2021 WELCOME ABOARD: Peroni Nastro Azzurro launches the inaugural REX Bar in Dubai READ MORE 10/4/2021 Tssst… Grolsch six-packs got a sustainable makeover READ MORE 5/14/2021 The same original Pilsner Urquell with new 100% recyclable paper labels READ MORE 3/26/2021 Viper Hard Seltzer enters European market READ MORE READ ALL STORIES About us 8 Production countries 19 Brewery sites 90 Export markets 44 mil. Hectolitres of beer per year Our story Established in 2016, we are the European and International business of the Asahi Group Holdings. We bring the best quality of beer to life with our people, partners and world-class beer brands around the globe. We focus on our range of premium brands, and while fully respecting the traditions, we also look into the future. READ MORE Corporate Policies We adhere to a strong set of principles of business conduct and ethics which set out that honesty, integrity and fairness are expected in all aspects of our business. All our suppliers are required to do the same by following the policies and code of conduct. LEARN MORE History Before the paths of Asahi in Japan and our breweries in Europe came together, each of them had a long history of its own. Rich history of Asahi can be traced back to 1889, while our oldest brewery was established in 1615 in the Netherlands. LEARN MORE Sustainability Creating a legacy we can be proud of The gifts of nature are essential to brew great tasting beer, so we are committed to run our business in harmony with nature. Not only for us, but also for generations that come after us. READ MORE Planet Ingredients in our beers come from nature, whether it is water, hop, barley or any other crop. That’s why we care about the planet. LEARN MORE People We believe that difference accelerates innovation and enhance creativity. By 2030, we aim for an equal balance of executive women in leadership teams. LEARN MORE Our brands Previous Next Visit our companies Previous Next GENERAL ENQUIRIES +420 224 508 124 Monday to Friday (8:00 am - 5:00 pm CET) info@asahibeer.eu QUICK LINKS Contact Sitemap Asahi Group Holdings About alcohol FOLLOW US BACK TO TOP Copyright © Asahi CE & Europe Services Terms of use Privacy Policy Slavery and Human Trafficking Statement Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more. I AGREE