Home What we do Our thinking Our work Who we are Careers BOOK A STRATEGY CALL OUR WORK/CREDIT SUISSE You are on: Home > Our Work > Credit Suisse Value of Knowledge A Financial Times multimedia series Credit Suisse’s brand association with financial and wealth expertise is widely recognised, however, its contribution to sustainable wealth development – in particular the United Nations Sustainable Development Goals (SDGs) – is less known. Credit Suisse approached Longitude and the Financial Times Marketing Services (FTMS) group to create a rich multimedia campaign rooted in trusted research in order to raise the brand’s awareness to senior businesses and high-net-worth individuals. The problem With 193 governments committing to deliver on 17 SDG goals by 2030, businesses are having to rethink their strategies and behaviour. Credit Suisse needed to showcase how they are actively pursuing their SDG objectives using an innovative and interactive thought leadership campaign. How we built the programme The solution We drew on our in-house expert journalistic and research skills in order to further build on the client’s 2015 report: ‘Aiming for Impact: Credit Suisse and the Sustainable Development Goals’, by collating an additional 200 pieces of academic writing, 400 research reports, and a series of interviews with experts in numerous fields. The resulting multimedia series – The Value of Knowledge – explores the skills, education, investment strategies critical to global sustainable growth, and how education in particular influences the progress of the sustainable development goals. Running for four months initially, the series included 20 key findings articles, 10 case study-style videos and an interactive infographic, all hosted on an FT.com microsite. The content was activated successfully through social media, highlighted by a Retweet from renowned author and education ambassador, JK Rowling. The output itself was split between client-branded content and editorial content from Longitude’s expert journalists, keeping the senior business audience in front of mind throughout the programme. The final campaign not only built the client’s association in relation to the SDGs, but also brought with it commercial opportunities as a bonus. Click here to see the final outputs. Cookies on Longitude Sites We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing. Manage cookies ACCEPT & CONTINUE Real thought leadership. For brands with big ideas. © Longitude Research Ltd Privacy Policy Cookie Policy Tax Policy Head Office Longitude Bracken House 1 Friday Street London EC4M 9BT Proud supporter of Room to Read