Search Go to internet banking About HSBC Citizenship Investor relations News and insight Careers Home > About HSBC > Advertising Advertising Share Print A valued brand HSBC's iconic advertising campaigns can be seen all over the world and have drawn much favourable comment. Read more about HSBC’s brand Brand history Since 1998, HSBC has operated under a single brand name and logo. Our iconic campaigns are seen all over the world and have drawn much favourable comment. The visibility of our brand and our extensive airport marketing has given us a familiar personality and style. The business strategy for the Group, unveiled in May 2011 by Chief Executive Stuart Gulliver, is now reflected in the latest work in our advertising campaign. Its aim is to build our brand further by reflecting on the forces that will shape commerce and the world in the future, many of which are already clearly visible. The work features a graphic style that sets up each idea with 'In the future...' as a common link to each story. The creative themes are drawn from the core business lines of our Commercial Banking, Global Banking and Markets and Wealth Management businesses. Since its founding in 1865, HSBC has developed a global network of more than 6,200 offices in 74 countries and territories, enabling us to appreciate first-hand the richness of the world's diversity and the commercial opportunities such a network brings. Visit our 'In the future' page for recent examples of our campaign. We hope you enjoy them. Campaigns In the future, there will be no markets left waiting to emerge. By 2050, 19 of the 30 largest economies will be in countries we now call 'emerging'*. HSBC's international network can help you discover new markets wherever they emerge next. There's a new world out there. *Source: HSBC ‘The World in 2050’ Watch video in News and insight HSBC Hong Kong Sevens advert HSBC is celebrating the arrival of the Hong Kong Sevens with a new advertising campaign, #BRINGYOURGAME. Read more Animal magic as platypus advert goes live The latest television advert for first direct highlights the UK bank’s determination to stand out from the crowd. Read more In the future Watch thought-provoking TV advertisements and videos about the changing face of global trade. Contact us Search About HSBC Our purpose Our strategy Leadership Company history Structure and network Advertising Sponsorship Procurement Citizenship Our values Diversity and inclusion Sustainability Investor relations Investing in HSBC Share information Dividends Financial and regulatory reports Events and presentations Stock exchange announcements Fixed income securities Governance Investor resources News and insight Media resources Emerging markets PMI Insight archive Careers Why HSBC? Explore our business Meet our people Application hints and tips Careers events Students and graduates Frequently asked questions HSBC banking services Commercial Banking Global Banking and Markets Global Private Banking Retail Banking and Wealth Management Terms and conditions Privacy policy Cookie policy Accessibility policy © Copyright HSBC Group 2014 No endorsement or approval of any third parties or their advice, opinions, information, products or services is expressed or implied by any information on this Site or by any hyperlinks to or from any third party websites or pages. Your use of this website is subject to the terms and conditions governing it. Please read these terms and conditions before using the website.