Dealers Brochures Test Drive Configurator Home Cars Offers Used Cars Buying & Owning Business About Mazda My Mazda Tweet News Latest Cars General Technology Motorsport Awards Newsletter Sign Up Mazda MX-5 receives “Red Dot: Best of the Best” award June 30, 2015 123 views Mazda accepted the “Red Dot: Best of the Best” prize for the all-new Mazda MX-5 on 29 June at a gala ceremony in front of some 1,200 guests at the Aalto Theatre in Essen, Germany. The “Best of the Best” prize goes to exceptionally ground-breaking designs across many industries; only 1.6% of all submissions received the distinction during this year’s Red Dot Award: Product Design competition. “The MX-5 has always been about creating smiles, and design is a key part of its success,” says Kevin Rice, Mazda Europe’s design director, who accepted the Red Dot trophy together with Vice President Communications Wojciech Halarewicz. “Balancing tradition and progress, the new model was an exercise in knowing what to change and what not to. And I believe every inch of this car radiates life, movement and the promise of fun behind the wheel.” With its aggressive face, sweeping lines, wide stance and short overhangs, the latest MX-5 is perhaps the most unique adaptation yet of the critically acclaimed KODO – Soul of Motion design theme on which all new-generation Mazdas are based. The company also won two other Red Dot product design prizes this year: a “Red Dot” for outstanding design quality for its all-new small SUV, the Mazda CX-3, and an “Honourable Mention” for the Mazda2. Five new-generation Mazdas have now captured Red Dot awards. The Red Dot product design jury of 38 international experts evaluated the entries based on criteria ranging from the degree of design innovation to functionality, ergonomics and ecological compatibility. The jury appraised 4,928 submissions from 56 countries this year, selecting the best entries in 31 categories, including vehicles. They have earned the right to bear the Red Dot symbol, an international seal of design excellence. Initiated in 1955 by the Essen, Germany-based Design Zentrum Nordrhein Westfalen, the annual product competition is considered the world’s largest. Related Articles All-new Mazda MX-5 named Roadster of the Year at the Auto Express New Car Awards 2015 June 30, 2015 | 29 views • Mazda’s eagerly anticipated sports car takes the... Mazda CX-5 wins in 2015 Tow Car Awards June 11, 2015 | 26 views • Mazda’s CX-5 wins at the Tow Car Awards for the... All-new Mazda2 wins Car of the Year title In the 2015 Car Dealer Power Awards April 24, 2015 | 5017 views The all-new Mazda2 has been named Car of the Year... Three new Mazdas capture 2015 Red Dot awards March 30, 2015 | 8439 views Three new Mazdas, three more awards. The Japanese... Most viewed articles 0% VAT and 0% APR finance on many new Mazda cars September 18, 2012 | 79077 views 0% VAT* on selected models across the Mazda range... All-new Mazda CX-3 – Pricing and Specification Announced March 03, 2015 | 26781 views 18-strong all-new Mazda CX-3 model line-up priced... Mazda making a difference with youth award December 09, 2014 | 18446 views Second Mazda Make Things Better Award competition... Mazda CX-5 wins top SUV in What Car? Green Awards September 20, 2012 | 16519 views 2.2-litre SKYACTIV-D diesel is 'stand-out' feature... The MPG figures quoted are sourced from official EU-regulated test results obtained through laboratory testing. These are provided for comparability purposes only and may not reflect your actual driving results. Contact Us Independent Operators Videos Careers Downloads Tax Free Sales Recycle Your Car Apps Product Features & Manuals Mazda Rebels Mazda MyWay Mazda MX-5 receives “Red Dot: Best of the Best” award Mazda accepted the “Red Dot: Best of the Best” pri...more More News Mobile Site Terms & Conditions Privacy Statement Publisher Cookies Sitemap Newsletter Follow us on Twitter Facebook YouTube LinkedIn United Kingdom Change Country