Home About Products & Services Investors Media Careers Customer Login Lottery Gaming Interactive Innovation Home > Lottery > Marketing & Research Lottery Industry Analysis Lottery Management Games Operations Management Technology Marketing & Research Account Services Retail Programs Licensed Properties Marketing & Research We're Experts in Player Behavior There’s a reason our lottery games are the best selling in the world. Besides the fact that we’ve been developing games since we introduced the world’s first secure instant ticket game in 1974, Scientific Games understands lottery players. What makes them scratch. Why they pick certain numbers. What they like most about interactive games. From research studies to focus groups and our patented analytics system with over 1.4 million data points of weekly game sales, we’ve made the study of lottery games a science. So when we make recommendations to our customers to help them build strong product portfolios, we base it all on research and data. Marketing Analysis & Planning (MAP™) Lotteries around the globe trust Scientific Games to guide their instant product management with extensive analytics on game attributes and prize structures, images, colors and sizes. With over 32,000 games, 23,000 images and over 1.4 million data points of weekly sales, our MAP™ system is unrivaled in the lottery industry. Game Gallery™ The customer portal to MAP, Game Gallery™ is powered by MAP’s data and offered as a planning tool for lottery professionals who want to get behind the science and develop their product portfolios based on analytics from the top performing games on the globe. Lottery Industry Analysis Lottery Management Games Operations Management Technology Marketing & Research Account Services Retail Programs Licensed Properties Gaming WMS Gaming SG Gaming U.K. Sectors Operations Management Content Products SG Gaming North America Systems Class III Gaming Machines Content Redemption Systems Interactive Loyalty & Rewards Program iLottery iGaming Social Games Mobile/Tablet Lottery Retail Licensed Properties Managed Services Technology & Security 3rd Party Game Development Innovation Why Scientific Games? Lottery Gaming Interactive Contact About Products & Services Investors Media Careers Customer Login Privacy ©2013 Scientific Games