FOR RETAILERS FOR BRANDS Home For Retailers Customer First Can you confidently say that your retail strategies are truly Customer-centric? Achieving this has historically been difficult – but when every business decision is made with Customer data in mind, the results speak for themselves. That’s why dunnhumby is powered by our Customer First philosophy, in which every move you make optimises Customer satisfaction. First, we combine our tried-and tested process, Data Science, best-in-class technology, and expert consultants to build you a Customer Strategy. Then, we help you roll out a Customer First philosophy at every level, creating powerful outcomes that can be measured and charted accurately for continual improvement. Understand your Customer Gain a 360-degree view of your Customer – and the role your products and services play in their lives – to establish how you can improve their experiences Consider the Customer Journey Discover what Customers value most, and how influencers like price, promotions, range, layout, marketing, service and brand impact their decision making and expectations Build a plan for success Build strategies that fulfil your Customers’ changing needs and desires, creating the perception that each Customer’s experience has been designed exclusively for them Customer First Values and Culture Becoming a truly Customer First organisation is a broad cultural change. Since your Customer data is your most precious resource, we ensure that data is processed with respect and give you the tools to recognise and respond to the individuality of every Customer. We also help you bring everybody on the Customer First journey. From CEOs to store leaders, contact agents to distribution centre staff, we give everyone a clear view of who your Customer is and how their job positively impacts Customer outcomes. This empowers every employee to take the initiative and execute on opportunities to improve the Customer experience. Customer First Science and Processes When you’re working with huge volumes of Customers, understanding every individual seems like an impossible goal. But with our Customer Data Science, you can quickly deliver personalised, relevant services at scale – even down to a segment size of one. Along with providing our Data Science expertise, we’ll work with you every step of the way to narrow the gap between your organisation and your Customer, building a culture of experimentation and continuous improvement that delights Customers and generates impressive results. Customer Strategy The bedrock of a Customer First business is having a Customer Strategy aligned with what your Customers want and need. We have a well-honed process to help you achieve this. First, we generate a deep, company-wide understanding of the strengths, weaknesses and opportunities of your business, considering your competitive landscape. Then, we help you build coordinated actions focused on your most critical needs, ensuring you can move further faster and maximise buy-in throughout your business to optimise strategy development. With this in place, the path to Customer First is clear – and exceptional outcomes are in your grasp. Customer Stories CRAI Find out how understanding customers through data insights and personalised communications saw a 1% growth in like-for-like sales. RETAILERS Raia Drogasil How informed customer-centric decision making helped to deliver 4.3% sales uplift in 21 weeks. RETAILERS View all Customer Stories Webinar On-Demand | IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar WEBINARS 18 November ‘21 Latinoamericanos buscan volver a la normalidad en sus compras, y cae la confianza en las tiendas: Pulso del Consumidor de dunnhumby BLOG 18 November ‘21 恢复常态依然遥遥无期：18 个月以来消费者的态度变化 BLOG 18 November ‘21 By David Clements, David Ciancio, David Brandt View all resources Bring Customer First to life at your business A Customer First approach begins with a robust Customer Strategy – contact dunnhumby today to set your plans in motion Contact us Helping retailers and brands perfect the science of shopping SOLUTIONS For Brands For Retailers Sectors we serve RESOURCES Blog Reports Webinars Videos Podcasts Client Testimonials Case Studies ABOUT US Our Science Our Team Alliances and Partnerships dunnhumby Ventures Code of Business Conduct News Events Contact CAREERS Experienced Careers Early Careers dunnhumby Life Alumni Network Job openings Glassdoor Recruitment Privacy Notice © 2021 dunnhumby Terms & Conditions Privacy Notice Cookie Notice Whistleblowing Hotline Modern Slavery Statement Gender Pay Report Covid-19 RA Results Accessibility Site Map We use cookies on this site to enhance site navigation, analyse site usage, and assist in our marketing efforts. To read more about the cookies we use click here. AcceptReject