Login / Register Customer care SEARCH BY BRAND € 0.00 OUR PRODUCTS WHO WE ARE STORES FLYER WHO WE ARE HISTORY Marketing Trend SpA , a totally Italian company of inspiration, constitution and operation, was founded in 1986 on the initiative of some private entrepreneurs who are experts in large-scale distribution. The first Brico IO store opened to the public in 1988. In 1989 Coop Lombardia entered the company's share capital and, within six years, acquired total control. Marketing Trend owns the Brico IO brand , a brand that identifies over 100 medium-sized DIY stores, both directly managed and affiliated, which are now present throughout the country. The Brico IO stores they have a sales area between 1500 and 3000 square meters and offer from 25,000 to 35,000 items of the best brands covering all the DIY segments: hobby, small building, maintenance and decoration of the home and garden. OUR STRATEGY The study and continuous monitoring of the do-it-yourself market in Italy confirms the orientation of the Italian consumer towards light DIY, that is, towards the execution of small maintenance and decoration works in the home and garden. The Italian bricoleur wants a shop that is easily accessible, therefore close to home and with parking, with an immediate reading offer and with experienced, kind and able to advise on purchases. The strength of Marketing Trend is the ability to select and organize the display of a complete commercial offer suitable for the Italian market, even in relatively small spaces. The arrangement of the departments and the product assortment of the Brico IO storesit is substantially the same throughout the territory, albeit with the variations that are necessary to adapt them to the local reality in which the single point of sale is inserted. The sequence of the departments and the display of goods are designed to give dynamism and efficiency. The exhibition spaces are organized to allow the customer a clear path that helps him, with a rational presentation of the various product categories, in the research and choice of products. Particular attention is dedicated to the training of personnel who are considered by Marketing Trend to be the most important distinctive element compared to the competition. The staff of the Brico IO stores he is in fact motivated to establish a positive relationship with the customer thanks to his kindness, availability and competence. BRICOIO Reserved Area Work with us Franchising CUSTOMER AREA My Account Orders history TERMS & CONDITIONS Right of withdrawal Terms of sale PAYMENTS & SHIPPING Terms of payment Shipping methods CONTACTS & PRIVACY Customer care Privacy & Security SHOPS Stores Flyer The information on www.bricoio.it may be subject to change without notice. Web site design, texts and graphics © 2014 Ecommerce Outsourcing Srl The ecommerce service of www.bricoio.it is managed by Ecommerce Outsourcing Srl, Via Sesia snc, 20017 Rho (Milan) - REA Milano n.2034727 - Share capital € 30.000 = iv - Registration Chamber of Commerce of Milan / PI and CF: IT08576060969