Prev Next BT: Beyond Limits Brand Launch Smyle breaks records with incredible BT brand launch The Brief To launch BT’s 5G network and showcase the brand as a global technology player. The Challenge Smyle was tasked with helping to tell BT’s new brand story as well as showcasing the Skills for Tomorrow programme – a digital skills training initiative aimed at helping the UK to better connect for the future. We partnered with Black Skull Creative and Verity Studios, to create a stellar live show at Wembley Arena, all to be live streamed online. The result was an epic world record breaking live experience, with 160 drones performing to a live performance sang by popstar Jess Glynne. Local primary school children were invited to code part of the drone show, whilst ‘Strictly’ host Tess Daly, introduced a world-first preview of BT’s new brand and ad campaign. We had to bring a complex set of requirements together in this dazzling live streamed event, in front of a huge real-life and online audience – and we achieved it all with stunning results. The Results Smyle smashed expectations, starting with breaking the Guinness World Record for most unmanned aerial vehicles airborne, indoor, and controlled simultaneously from a single computer. The Wembley Arena event was watched by thousands of guests in the moment, with over 10,000 views on YouTube alone. Other work Samsung: Life Unstoppable Ellen MacArthur Foundation Summit, 2020 Previous Next Facebook Twitter LinkedIn Instagram T: +44 (0)1992 535 535 E: hello@smyle.co.uk Get in Touch Privacy Policy Cookie Policy Job Applicant Privacy Notice © 2021 Smyle is part of Smyle Group Ltd, legally trading as Smyle Creative Ltd, a company registered in England and Wales Company Number 06095949. Country House The Lockhouse, Mead Lane, Hertford, SG13 7AX Townhouse Angel Corner house, 1 Islington High Street, London, N1 9LQ