English What we do Case studies Industry insights Our clients Cookie-less solution Get in touch Lifecycle marketing that's | Creative Specifications Please contact your Crimtan Client Services contact if any creative falls outside these minimum specifications or if it is not listed here. Insertion orders and creative must be submitted at least four working days before campaign launch date. For more information contact us on 020 7821 6864 or email ads@crimtan.co.uk. All campaigns will be invoiced based on Crimtan server statistics. Brand safety & ad fraud Crimtan has been certified to meet the IAB Gold Standard which aims to raise standards in digital advertising and ensure a sustainable future for the industry. Crimtan was the first company to issue a Primary Agreement and Digital Trading Statement that provides agencies with complete transparency about how we protect advertisers’ brands online. We were first awarded a JICWEBS DTSG Seal(view certificate) in May 2014, renewed in May 2015, 2016, 2017 and 2018 – and added JICWEBS Ad Fraud Seal in 2018 (view certificate). These cross industry set of best practice standards aim to minimise the risk of programmatic advertising placement on inappropriate content. The Better Ads Standards & L.E.A.N The Coalition for Better Ads was created by leading international trade associations and companies involved in online media to improve consumers’ experience with online advertising. The Better Ads Standards provide insight into consumers’ ad experiences and identify those more preferred by consumers. The IAB’s L.E.A.N. Ads program sets out best practice principles that aim to minimise ad blocking by consumers due to a poor user experience online. Crimtan supports the Better Ads Standards initiative and L.E.A.N and actively discourages advertisers from using desktop and mobile ad formats that fall beneath a threshold of consumer acceptability. Programmatic Advertising General Specifications Standard 120 x 600 160 x 600 300 x 250 300 x 600 468 x 60 728 x 90 970 x 250 Expandable 160 x 600 (expandable to 600×600)* 300 x 250 (expandable to 600×250)* 728 x 90 (expandable to 728×315)* * Subject to some serving restrictions. Please contact your Account Manager before building Maximum file size Initial: 150K maximum Total load size*: 2.2 MB maximum *Total load size includes initial and subsequent/polite loads NB. Smaller file sizes can improve loading speeds and inventory reach. Video and animation duration Maximum animation length: 30 seconds Maximum host-initiated play: 30 seconds Maximum 3 loops with overall maximum duration of 30 seconds Audio – User initiated Maximum frame rates Video – 24fps GIF- 12fps File types Image: JPEG, PNG, GIF Flash: SWF (Flash versions 4-10) Due to major browser limitations in supporting Flash it is highly recommended that HTML5 or image creatives are supplied. HTML5: JavaScript, JPEG, PNG, and GIF HTML5 Video: suitable for cross-browser delivery – discuss with your campaign manager For HTML5 Creatives All creatives must: Be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware. When clicked, landing page should open in a new tab/window. Creative must include a minimum 1px border of contrasting colour to the background colour of the creative. HTML5 creative files should be provided in a ZIP-archive format which contains all files in one folder. No subfolders are supported. ZIP archives should contain one HTML file called index.html. All other files, if any need to be within the same folder. Total files sizes after archiving should not exceed 150KB. Creative must include a minimum 1px border of contrasting colour to the background colour of the creative. All calls from HTML5 creative, including those within the index.html file need to be secure. All ad and third party tracker calls must be secure Ads must not exceed 50% of a user’s CPU. Creative coding must not use cross-domain scripting or set cookies in unapproved domains. All landing pages must be crawlable The requirements above are applicable to HTML5 creatives hosted on Crimtan’s side. HTML5 creatives hosted externally only need to be compliant with requirements outside this section. Pre-roll Video Assets Best Practices Video File format: .mov or .mp4 Dimensions: 1280×720, 1920×1080, or 1440×1080 Aspect ratio: 16:9 or 4:3 Codec: H.264 Frame Rate: 23.98 or 29.97 Bitrate: At least 20 Mbps Length: 15 or 30 seconds File size: Up to 500MB (smaller the size the better) Black bars: No black bars Letterboxing: No letterboxing Audio Codec: PCM (preferred) or AAC Bitrate: At least 192 Kbps Bit: 16 or 24 bit only Sample rate: 48 kHz Audio settings: Required Optional Companion Creatives Companion banner size 20K. Companion can be an image or HTML5. Companion banner animation time should be 15 seconds. Companion banner 18-24 FPS. Include 300×250, 728×90, and 300×60 companion banner options. Mobile Advertising General Specifications IMG files (gif/jpg/png format) or HTML mobile creative must be provided – with impression and click trackers in addition to any other tag types. Third party tags are accepted, however they may result in limited reach. Creative must be approved at least 48 hours prior to campaign launch. Creative must include a minimum 1px border of contrasting colour to the background colour of the creative. As a minimum a 320×50 / 300×50 format must be provided for any campaign targeting smartphones. HTML 5 mobile creative: maximum size 150KB and 2.2MB polite load Best Practice: For times when a user’s browser does not support creative functionality (e.g HTML5), please provide a standard image file. Smartphone Format Dimensions Max file size Standard banner 300 x 50 25 KB Standard banner (Wide) 320 x 50 25 KB Tablet Format Dimensions Max file size Leaderboard 728 x 90 50 KB MPU 300 x 250 50 KB Feature phone Format Dimensions Max file size Small 120 x 20 3 KB Medium 168 x 28 4 KB Large 214 x 36 5 KB Rich media Format Dimensions (expanded 320 x 480) Max file size Standard banner 300 x 50 50 KB Standard banner (Wide) 320 x 50 50 KB Pre-roll Video Assets Best Practices Tracking If you are not using a major third party adserver, please provide instructions for third party click tracking. Supported creative HTML5, gif, jpg, png. Due to incompatibility with mobile and tablet devices we do not accept Flash® tags. Pixels We are able to utilise existing Crimtan pixels. If we are implementing Crimtan pixels please ensure they are implemented and firing at least 48 hours prior to campaign live date. Pixel type, placement and quantity to be discussed prior to signing IO. Rich Media Crimtan works with most commercial rich media companies. All rich media applications, such as video or DHTML, should occur within the standard purchased pixel space. Expanding units must be user initiated. Animation | Looping Total animation time may not exceed 30 seconds and may not exceed 3 loops of animation within the 30 second limit. Ads may not employ persistent rapid or “strobing” animation of any graphic, copy or background elements. Audio Audio default state is mute and activation must be user-initiated on click. Audio shut-off functionality must be clearly visible to the user. Ad expansion Ad expansion must be user-initiated Ad expansion or contraction functionality must be clearly visible to the user The method of ad expansion and contraction must be the same (e.g. rollover or click) Close on roll off or must have [x] or “close [x]” on upper right corner of ad Video Video time may not exceed 30 seconds unless it is streamed, in which case there are no time restrictions Video can play on initial load or be user-initiated via rollover or click Audio must be user-initiated by click Distinctive content Ads must not be designed to mimic news or editorial content Ad content must be clearly distinguishable from normal web page content and have clearly defined borders Native Assets Best Practices Asset Description Requirements COPY (Filled by client) *Advertiser name Advertisers name to display in the creative Maximum 25 single byte characters *Logo image Advertisers logo Minimum size: 100 x 100 pixels Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB Aspect ratio: 1 : 1 Color model: RGB (CMYK is not supported) *Image Image to promote the advertiser’s product or service Minimum size: 1200×627 pixels Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB Aspect ratio: 1.91 : 1 Color model: RGB (CMYK is not supported) *Headline The headline to display in the creative Maximum 25 single byte characters Long headline An alternate, longer version of the headline. This only appears in certain native layouts Maximum 50 single byte characters *Body text Body text describing the product or service Maximum 90 single byte characters Long body text An alternate, longer version of the body text describing the product or service. This only appears in certain native layouts Maximum 150 single byte characters *Call to action The text on the ad’s call-to-action button or link. For example, “Shop now” Maximum 15 single byte characters *Assets required Advertising Policy All advertisements are subject to approval by Crimtan. Crimtan reserves the right to refuse any ad submission which does not meet the requirements specified above, or is deemed otherwise inappropriate, distracting, or harmful to the online user experience. Please also see our Advertising Terms & Conditions. Far exceeded our expectations Want to work with us? We’d love to find out how we can help you get the results you need. 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