Home Help Site map Left Contact imprint British American Tobacco Worldwide A A Search Companies Tobacco and our products Consumers and Commerce responsibility Health and science Career media Smoking in restaurants Smoking in the workplace Tobacco advertising Cigarette sales in Germany Illegal cigarette trade Position on the EU Tobacco Product Directive (TPD) Current European legal framework Market environment in Germany Revision of the European legal framework Impact of the plans on consumers Effects of the plans on the economy Film on the topic of '' overregulation '' additional Information Home > Consumers and Commerce > Position on the EU Tobacco Product Directive (TPD) Position on the EU Tobacco Product Directive (TPD) The new version of the Tobacco Product Directive completely misses the goal of sensible, scientifically sound regulation of the tobacco industry. With the directive, the EU massively intervenes in the rights of companies to produce and market a legal product and patronizes the consumer in a way that has never been seen before, without achieving greater health protection. The political debate on the Tobacco Products Directive has meanwhile ended with its adoption. Regardless of our position on the content of the directive, we are now preparing to implement the new requirements. However, the guideline first has to be transposed into German law. In addition, numerous, above all technical, detailed questions remain open that have yet to be clarified by the national legislature or the European Commission. Only then can we begin with the concrete implementation of the specifications. Since the two years provided for this are extremely little time, it is essential for the timely implementation of the requirements that the legislature quickly creates legal clarity in all detailed questions. On the following pages you will find more information about these plans, the potential impact on consumers and the economy and our positions. to the top Last update of the page: 04/09/2014 15:05:07 GMT Declaration on accessibility Contact Terms of Use British American Tobacco Worldwide