Client Results About News & Insights Contact Client Results / Subway Optimising social media investment Before we assessed the impact of social, we found it hard to make a solid business case – to the company or our franchisees – about how we were performing and what we should do as a result. By understanding what topics, issues, and types of content drive conversation and engagement, we’ve been able to fine-tune our content and engagement strategies. Sacha Clark Country Marketing Director at Subway UK & Ireland CASE STUDY HIGHLIGHTS Reviewed all social media activity for Subway vs competitors Identified levers of fan growth in quick service restaurant sector Demonstrated link between paid ads and earned social Objectives Subway UK & Ireland needed to understand how effective its social media activity was. The marketing leadership team wanted to give the board a rationale for what they should invest in which channels, based on actual impact of social media. And as Subway is a franchised operation, the team also needed to address franchisee questions about what central marketing delivered through social. Highlights 1. Generated higher volume of proactive and engaging social media content 2. Fine-tuned content strategies most relevant for each social media platform 3. Achieved best-in-class customer engagement compared with competitors 4. Set up dedicated customer service Twitter, based on travel/retail model Download Case Study Get the full PDF which includes our approach and outcomes. Your Email Address By submitting your request, you agree to our Privacy Policy. Our Related Results View all case studies Audi Driving digital marketing excellence from the centre for Audi View Case Study Reckitt Accelerating Reckitt’s digital excellence journey View Case Study BT Optimising marketing budget allocation for BT View Case Study .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Find out more here Accept All Cookies Cookies Settings