Log in Menu Home Advice, tools & guidance Investing basics Investing basics If you’re looking to get started, then you can browse through our investing videos, review more principles for good investing, explore investment types or take a deeper look into some of our guides that explain what investing is all about. Important information - please keep in mind that the value of investments can go down as well as up so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Watch our most popular investment guidance videos What is a Stocks and Shares ISA? What is a SIPP? Explore our selection of videos, specially created to help you make the most of your investments—from choosing the right account, to finding out more about how your investments may be taxed. View more videos Explore more principles for good investing: Risk and return Read more about balancing the chances of a loss with the benefits of a higher return over time. Read more about risk and return Volatility and risk Understand the difference between volatility and risk to help deal with unnerving markets Read more about volatility and risk Asset allocation Learn more about each asset class, its possible risks and potential benefits. Read more about asset allocation Regular savings Find out how a regular savings plan can help your money grow. Read more about regular savings Exploring investment types Ever wondered how some investment types (like exchange-traded funds) actually work? Funds A fund is a unit trust, OEIC (open-ended investment company) or any other collective investment scheme. Explore how mutual funds work Exchange-traded funds (ETFs) Exchange-traded funds are funds that issue shares, which are traded on a stock exchange. Explore how ETFs work Investment trusts Investment trusts are Public Limited Companies (PLCs) that are listed on a stock exchange, so investors buy and sell from the market. Explore how investment trusts work Shares Buy shares in a company to own a small stake in it, with the potential for capital growth, dividend income or a blend of the two. Explore investing in shares Visit the Fidelity Library Explore our selection of product guides and videos, specially created to help you make the most of your investments—from choosing the right account, to finding out more about how your investments may be taxed. View all our guides Important policies Useful information Other Fidelity sites Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document which contains important information about the fund. This website is issued by Financial Administration Service Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP. © FIL Limited 2021 Fidelity uses cookies to provide you with the best possible online experience. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on our site. However, you can customise the cookie settings and view our cookie policy at any time. ContinueCustomise