REGION: SOUTH EAST ASIA CLIENT: RETAIL BANK NO. 3 IN ITS MARKET MODULE: REVENUE ENHANCEMENT SCOPE: CREDIT CARDS & PERSONAL LOANS ACTIVE CREDIT CARD PORTFOLIO: > 700 K PERSONAL LOAN PORTFOLIO: > 150 K PROJECT EXECUTION: 8 WEEKS FACTSHEET RESULTS In total 30 strategies have been presented. The tracked value is at 18.57 USD recurrent every year per active Credit Card. The tracked value is at 3.71 USD recurrent every year per Personal Loan. First implementation was reached 3 weeks after the project end, with 4 strategies rolled out. Implementation ratio to presented value is at 64%. 46% of the value implemented was parametric implementation. The tracked value in total is 28% over the initial impact estimations. + 18.57 USD per year tracked per active credit card + 3.71 USD per year tracked per active personal loan ENGAGEMENT SUMMARY PROJECT EXECUTION The goal in this Revenue Enhancement project was to increase the profitability of the credit cards area and the personal loans area. Our unique project approach guarantees quick execution and only very limited time dedication from the bank’s staff throughout the project. The project was delivered in 8 weeks, in which UPITE presented 30 strategies to the bank. The strategies were discussed, filtered and adapted based on meetings with business, legal/compliance, systems and marketing. At the end of this process 12 strategies were accepted for implementation. UPITE’s principle is to present applicable and actionable initiatives. The acceptance ratio of 64% of the total value presented reflects the applicability of our strategies. Recurrent annual value presented vs. accepted per active unit (in USD) Credit cards Personal loans Presented value per unit Accepted value per unit Already in the project execution phase we managed to surpass our client’s expectations significantly with 14.03 USD per active Credit Card and 5.12 USD per Personal Loan in recurrent annual accepted value. IMPLEMENTATION PROCESS All accepted strategies have been prioritized for implementation based on their impact and implementation complexity. Implementation complexity by impact Parameter Low Medium High As you can see above 49% of the value implemented was parametric. One of our main goals is to strive for easily implementable solutions in order to achieve quick wins for our clients with low impact on already scarce IT resources. First implementation was reached three weeks after the project end. In terms of value distribution of the accepted value looking at 3 levers, the majority of the impact coming from interest related strategies: Value distribution by income lever of accepted strategies Fees Interest Others First implementation was reached for four strategies 3 weeks after the project end. RESULTS OBTAINED UPITE succeeded in creating a trustworthy relationship with the client, which was a key factor to reach these exceptional results. We have reached a tracked recurring value per year of: 18.57 USD per active Credit Card 3.71 USD per Personal Loan, thereby surpassing the expectations of our client significantly. The overall tracked impact is 28 % above original estimations. 220 USD 200 USD 180 USD 160 USD 140 USD Before UPITE Income evolution per active credit card After UPITE UPITE managed to add more than 10% to the per card annual income of the bank. As there is no additional cost per card, the bottom-line contribution is much more significant. Despite an increase of 18.57 USD per active card on average there was no significant client reaction arising from the implementation of UPITE’s strategies. The support and teamwork with the bank, an excellent relationship built, paired with the willingness to pursue new ways and the support of the management of the bank has made this project so successful. Back to business cases About Expertise Methodology References Contact UPITE Consulting Services SL Calle del Golfo de Salonica, 27 28033 Madrid, Spain +34 91 345 1747 • info@upiteconsulting.es Legal Terms © UPITE Consulting 2020 I agree Cookie settings By using our services, you agree to our use of cookies.More info