Forsman & Bodenfors Work About Contact Adopt US Kids Ad Council While the waiting list can be years-long to adopt a baby in the US, thousands of teens remain in foster care, hoping to make that all important move to adoption. We were determined to create a campaign, in partnership with the Ad Council and Adopt US Kids, to help change this. All parents want to get “it right.” But the stakes feel even higher when considering adopting an older child. Which can explain why so many teens remain in foster care, waiting to make that move to adoption. KBS was determined to create a campaign, in partnership with the Ad Council and Adopt US Kids, to change that. Building on our previous campaign’s very human truth that “you don’t have to be perfect to be a perfect parent” we went even deeper and realized that while parents expecting a baby have tons of resources available to them – what about parents looking to adopt a teenager? Where is their “instruction manual?” to help alleviate their fears of adopting an older child? So, in a twist on the most universally beloved baby manual of all-time, we created one in the form of a 360 campaign entitled, “What to Expect When You’re Expecting...a Teenager.” Far from providing all the answers, each piece of this campaign is grounded in the same truth: As a parent, what matters most isn’t “getting it all right.” It’s simply being there for them. Date: September 2017 Tags: Ad Council Offices: New York Other work Firsts Ad Council Vaccination Rides Gojek Happy drivers, happy dogs. Volvo Trucks VIEW ALL WORK Info News Awards Clients Sitemap The F&B family Happy F&B F&B Daily F&B Inhouse F&B Studios Media Kitchen 2021© Forsman & Bodenfors. All rights reserved.

Forsman & Bodenfors Work About Contact Vaccination Rides Gojek Singapore was one of the first countries hit by COVID-19, recording its first case in January 2020. Cut to May 2021, and though there were plenty of shots available, only 31% of the population had gotten their jab. So as Southeast Asia’s biggest ride hailing company, Gojek decided to offer the one incentive we could to encourage more people to get their shots: we’d take them for free to and from their vaccination centers. From anywhere in the country to any hospital, clinic or community center. Throughout the campaign, Gojek drove over 1 million Singaporeans to their vaccination appointments (accounting for 1/5 of the entire population), helping the country go from a 31 % to an 80 % vaccination rate within the period of the campaign, thereby becoming the world’s most vaccinated country. But not only that, Gojeks market share increased by 55% during the campaign period making it the most effective promo campaign ever for the brand! Date: October 2021 Tags: GojekFilm Offices: Singapore Other work The Flow Gojek Happy drivers, happy dogs. Volvo Trucks Beyond the Stadium SK-II VIEW ALL WORK Info News Awards Clients Sitemap The F&B family Happy F&B F&B Daily F&B Inhouse F&B Studios Media Kitchen 2021© Forsman & Bodenfors. All rights reserved.