| About company | news | Products and services | Terms of cooperation | Branches | Contacts | The Etnia Barcelona brand is quite young, it was created in 2001 by a young man named David Pellie, who at that time was only 23 years old. But at this age he was no longer a beginner, since from the age of 17 he worked in a factory for the production of frames, which belonged to his parents. For 3 generations, his family has devoted a total of more than 60 years to work in this industry, and David, of course, from his earliest childhood, gradually learned all the secrets of the production of frames, and in 2001 completely devoted himself to the implementation of the Etnia project . At that time in the Spanish market, all glasses were mostly in black or brown. David wanted to come up with something radically opposite, daring, unusual. He was obsessed with creating the most creative and vibrant brand in the international optical industry. Gradually, he began to surround himself with a team of like-minded young professional designers. It was a team of 20-year-olds, they knew nothing about brands, sales, logistics, marketing ... literally nothing. But they had something absolutely necessary: the desire to become leaders and offer a quality product, the desire to learn new things and the ambitious goal of being among the best one day. Very quickly they managed to create a unique brand, the conceptual basis of which was the maximum creativity and radical colors. From the very beginning, Etnia Barcelona has completely subordinated its activities to experimenting with color. The first collection to make a big splash in the media was created using fluorescent colors that shimmered in the dark. The collection received the name of the island, which perfectly fit into the overall style and appearance of the collection: Ibiza. It was decided to present this collection immediately at an exhibition in New York, and it created a real sensation, thereby opening the doors of the company to large European markets. LACK OF INDIVIDUALITY KILLS! This is the company's motto, generated by the non-conformist views and the rebellious spirit of its creators, who are convinced that glasses are designed to emphasize the individuality of their wearers. The holder of the Etnia Barcelona glasses appreciates the possibility of self-expression. Regardless of age, at heart he is young and active. He is creative in creating his own image and is able to appreciate the quality and design of products. But above all, he values an authentic image and high quality at a fair price. The essence and ideology of the brand embody a world without borders, encompassing all cultural layers, all races and all existing colors, and creating a community of people and personalities from all over the world. From the very beginning, Etnia Barcelona perceived the world as a single space, therefore its business model was based on the concept of exporting products to five continents. Each new model was named after a city, for example, there is a model of Palermo and Kyoto, Prague and Washington, Singapore and Stockholm, Bali and Verona, Detroit and Pretoria, perhaps soon there will be a model named after one of the Russian cities ... When Etnia Barcelona started operating, it had only one sales representative in Spain and one customer service employee, who is also a storekeeper. Etnia Barcelona is currently an international brand with a stable annual growth rate of 25%. Over the 10 years of its existence, the company has achieved amazing success: the brand is represented in more than 7 thousand retail stores in more than 40 countries over 1200 people choose Etnia Barcelona glasses every day over 700 models in the catalog more than 30 new models annually over 400 different colors EACH MODEL IS PRODUCED IN 9 COLORS. No other company in the world can boast of this. MATERIALS Etnia Barcelona - первооткрыватели в изучении цветов и оказываемого ими психологического воздействия. В настоящее время компания работает с более чем 400 различными цветовыми оттенками, которые тщательно отбираются дизайнерами компании и производятся компанией Mazzucchelli, мировым лидером в производстве ацетата целлюлозы. Основой ацетата целлюлозы является хлопок, абсолютно натуральный и экологически чистый материал. С помощью цветовых пигментов создается более 1000 различных комбинаций. Если взглянуть на весь цикл создания пары очков, то этот процесс занимает примерно девять месяцев. Процесс производства оправ из ацетата целлюлозы не имеет ничего общего с процессом литья пластиковых оправ, применяемым большинством производителей очковой оптики, который менее сложен, куда менее качественен и не позволяет получить настолько богатую цветовую гамму, как технологии, используемые компанией Etnia Barcelona. Трудно себе представить насколько тщательно подбирается цвет для каждой модели. Прежде чем сделать окончательный выбор, рассматривается не менее 100 цветовых опытных образцов для каждой модели, а в конце процесса отбора в среднем отвергается до 95% образцов. Даже леска, используемая в полуободковых оправах, окрашивается в соответствии с цветом фронта и заушников. ЛУЧШИЕ ОЧКОВЫЕ ЛИНЗЫ Линзы, используемые в солнцезащитных очках Etnia Barcelona, - это самые лучшие минеральные линзы, существующие сегодня на рынке. Эти линзы производятся итальянской компанией Barberini. Они обладают повышенной ударопрочностью, не создают бликов, не царапаются и при этом отлично ведут себя при очень высоких температурах, обеспечивают максимальную защиту от ультрафиолетовых лучей, смягчают слепящий свет и дают более качественное и четкое изображение, чем другие широко распространенные солнцезащитные линзы. КОМФОРТ Convenience and comfort of a pair of Etnia Barcelona glasses are one of the main attributes of this company's products. The glasses are specially designed and manufactured to fit comfortably on any face. This is achieved through a combination of a bridge design that does not pinch the nose area, high-quality flexes that avoid excessive pressure on the temple area and a balanced distribution of the frame weight. Comprehensive knowledge of the anatomy of the human face is embedded in every detail of the glasses. From the very first day of its operation, Etnia Barcelona has set itself the goal of selling products from the highest quality materials of the highest quality at a reasonably affordable price. The company copes with this task with great success today! The company's website www.etniabarcelona.com is extremely user-friendly. In the catalog, each model is presented with an indication of the exact dimensions in 9 colors, each of which is in 4 angles. These are the glasses that you want to collect. They are so comfortable that it is impossible to settle for one pair. www.etniabarcelona.com Glasses Etnia Barcelona Etnia Barcelona Sunglasses Lenses Essilor Transitions Rupp und Hubrach MEKK Intra Perifocal Younger optics Schott AG Corning Frames Designer: Alain mikli STARCK EYES Ken okuyama eyes Minima Etnia Barcelona Jewelry: Estede Alexanian FRED BENTLEY Classic: Flair Vuillet vega Charriol Azzaro Smalto Henry jullien Budget frames Equipment Technological equipment Ophthalmic equipment Optional equipment Consumables Laboratories Crizal laboratory Lenses making Glasses making Helpful information Training Directory Promotional materials Personal Area check in Essilor on social media Spectacle Lenses Department: (495) 792-53-60 / 61/62 Equipment Department: (495) 741-46-41 Frames Department: (495) 363-69-49 © Luis-Optics Group of Companies Phone: (495) 799-90-91 e-mail: info@luis-optica.ru