AGENCY BLOG Countdown to Small Business Saturday 2021 Posted by Jonathan Baker|November 19, 2021 Small Business Saturday—taking place this year on November 27th—champions local stores, shops, and merchants. As many small businesses are still coming back in the wake of the COVID-19 pandemic, they should make the most of showcasing what they have to offer to their neighboring customers. If you own a small business—and you accept American Express®—discover the resources you can use to stand out—so that your neighbors will walk in. Read More Goodbye Google My Business, Hello Google Business Profile Posted by Jonathan Baker|November 19, 2021 If you own a store, shop, restaurant, or any other enterprise, you’ve likely used—and benefited—from Google My Business to make your presence known to anyone searching for what you have to offer. Well, prepare for a change. Google My Business is going away, to be replaced by Google Business Profile. What is this all about, and what does it mean to you and all other business owners? Read More TikTok: Making Holiday Wishes for Businesses Come True Posted by Christine Botte and Jonathan Baker|November 5, 2021 What brand or business couldn’t use a new and fresh way to connect with customers who are shopping for the holidays? The answer to that question is TikTok, the breakout social media sensation of the last few years. If you’ve been promoting what your business has to offer for the holidays on social media, you should make room for TikTok. Read More Instagram Steps Up its Video Presence Posted by Jonathan Baker|November 4, 2021 In any online space—from e-commerce sites to social media—the focus is to provide a convenient and seamless user experience. A recent case in point: Instagram. This visual-centric platform is in the process of improving its video capabilities as a way to attract customers by making it easier and more accessible to post moving pictures to its platform. Read More The Future of Facebook: Rebrand, Refocus or Deflection? Posted by Nicole Penn and Jonathan Baker|October 29, 2021 Mark Zuckerberg announced his vision for the “Metaverse” at Facebook Connect this week, announcing that Facebook (the company, not the app) is changing its name to “Meta” in order to reflect its new focus. Read More Beware of Link Rot Posted by Steve Castro and Jonathan Baker|October 28, 2021 You’ve more than likely heard the belief that once something is posted to the Internet, it’s there forever. This may be true, but it is also a major mistake for the powers that be at any brand or business to assume that once a website is built, it can take care of itself. Websites that go untended and neglected are at risk of what is known as “link rot.” What is link rot, and why is it a concern? Read More iOS 15 and Its Impact to Your Email Marketing Campaigns Posted by Nicole Penn and Jonathan Baker|October 22, 2021 Customer privacy is the initiative of the moment for big tech, especially Apple. With every iOS update, there’s a new implication in regard to customer privacy—but a bigger implication to the marketing ecosystem. Read More Facebook’s Outage and the Big Impact on Small Businesses Posted by Jonathan Baker|October 15, 2021 Last week, the Facebook outage, compounded by the Congressional testimony of that platform’s former employee, Frances Haugen, topped the news for several days. The ripple effects, however, may last for some time—particularly for small businesses that advertise on Facebook, not to mention its “family” of platforms that include Instagram. Read More What Do You Think Facebook Should Do Next? Facebook’s No Good, Very Bad Week Posted by Nicole Penn|October 8, 2021 The world stopped for many earlier in the week. As Facebook and a number of other social media platforms went into the dark, light was shone on questions about everything from corporate intrigue to social responsibility. Read More The Advantages of Zero-Party Data Posted by Jonathan Baker|September 24, 2021 There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.) Read More Next Want the latest marketing trends and tips? Subscribe to EGC’s weekly email! Like what you see? Let's have a conversation. Get in touch EGC Group: Main Office 1175 Walt Whitman Road, Melville, NY 11747 (516) 935-4944 EGC Group: Brooklyn 155 Water Street, Suite 611, Brooklyn, NY 11201 (212) 758-1118 Job Opportunities|Privacy Policy © 2021 The EGC Group