TLC GLOBAL WORLDWIDE OFFICES Who We Are Campaigns What We Do Careers Our Offices Blog OUR CAMPAIGNS Local marketing in UK with LG and ‘Bringing the Power of Cinema Home’ LG’s challenge and brief during the global pandemic During the pandemic and the agonising lockdowns, more and more consumers were having to be entertained at home. LG wanted to generate awareness and show support during the uncertain times, through social media and other engagement tools. The aim, once through the COVID 19 situation, that LG is front of mind for acquisition across multiple categories. What learnings did TLC take before producing the campaign? Looking specifically at the sector we saw 75% of consumers reduced their spending all together and businesses within home appliance and consumer electronics were really suffering from the price sensitivity of consumers. When looking at what all consumers were doing whilst at home, over 60% of them said a large chunk of their days consist of watching online videos and TV. Tell us about the LG Movie campaign! So, with the insight gathered and knowing LGs focus was to be on their new OLED TVs, TLC produced ‘Bring the power of cinema home’. It’s simple, to support the sales of the LG TV and increase customer engagement, every consumer that purchased the LG product received a subscription to the TV streaming service Rakuten TV for 21 weeks. What were the results? We recorded a total of over 3,500 registrations for the Rakuten subscription with 77% approved registrations. The campaign was a huge success for both TLC and most importantly LG. We are now continuing to work with LG in the future. OUR CAMPAIGNS Increased sales, engagement, retention & loyalty. Delivering ROI with passion. More Campaigns Unilever Dollar Shave Club LG FastWeb McDonald’s WHO WE ARE About TLC Clients Our marketing awards CAMPAIGNS Campaigns WHAT WE DO Customer engagement & loyalty programmes Reward networks Promotional products Consumer insights CAREERS Careers OUR OFFICES Our Offices BLOG Blog Copyright © 2020 TLC Marketing. All Rights Reserved. Terms & Conditions / Legal Information We use cookies to enhance your experience while using our website. To learn more about the cookies we use and the data we collect, please check our Privacy Settings. I Accept