Get IRI News and Insights Solutions News Insights IRI Marketplace (Partners) Company MAKE YOUR MEDIA SPEND WORTH IT While it's tempting to focus on maximizing campaigns for short-term sales, marketers must continually measure and use lessons learned to improve overall business performance. Incorporating systems of insights – combining people, process and technology to continuously improve a business outcome by connecting data and insights in a closed-loop – throughout an organization can take both marketing and business performance to new heights. IRI's purchase-based targeting, sales lift, marketing mix, multi-touch attribution and unified marketing measurement solutions help you do both – improve your campaign ROI now and maximize your overall business results longer-term. With more precise targeting and always-on marketing measurement and optimization, we help you reach the right audiences, better understand marketing's impact on business revenue, know in which channels to increase spend, identify campaign tactics to prioritize and simulate results due to new business decisions. We invite you to take a look around and learn how our media solutions give advertisers and their agencies what they need to maximize every media dollar and improve sales results. Determine the Right Audiences Plan your campaigns to reach the right targets and avoid wasting your media dollars. Read More Optimize Campaigns In-Flight Understand how you can make your campaigns more effective while they are still running. Read More Measure Performance Get strategic insights into how to allocate your portfolio and granular insights into what drove performance. Read More Who We Help MANUFACTURERS RETAILERS AGENCIES PLATFORMS TV NETWORKS PUBLISHERS News, Insights and Events NEWS IRI has launched a new Lift measurement solution for Faceook, enabling closed-loop measurement and optimization of social advertising. Read More Get News EVENTS IRI’s first virtual Cannes Clubhouse hosted top leaders in CPG, retail and media to discuss the latest best practices for players in the advertising ecosystem. Read More Get Events NEWSLETTER IRI experts share research-based tips on how to achieve better cross-channel measurement, reach the "digital invisible" and boost in-flight campaign performance. Read More Get Newsletters SUBSCRIBE Get monthly insights on how to drive better results for your media campaigns. Email Address: How We're Different THE LARGEST SHOPPER LOYALTY INSIGHTS Based on more than 500 million loyalty cards IRI LIQUID DATA® Cloud-based big data and analytics platform INTEGRATED DATA AT MASSIVE SCALE POS, loyalty, social, media and other data sets GRANULAR OMNICHANNEL AD EXPOSURE TRACKING Trillions of media exposures across TV, display, video, social and mobile PARTNER MARKETPLACE Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry ACCELERATED DECISION MAKING Automated performance monitoring and opportunity identification for brands What Our Clients And Partners Are Saying How can we help you supercharge growth and profitability? FACTS ABOUT US 95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us. Enter security code: SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology COVID-19 Solutions CPG Economic Indicators NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog C-Suite Series Podcasts Case Studies Thought Leaders Training Subscribe Webinars COMPANY About Us History Leadership Board of Directors Governance Privacy Careers Contact Us About us Contact Careers Do Not Sell My Personal Information Terms of Use Privacy Copyright 2021 IRI. All Rights Reserved.