212-523-0100 HOME SERVICES ABOUT BLOG CONTACT APRIL 5, 2019 BY DAVY GARDNER Spotify to Become the Netflix of Audio Spotify, the world’s most popular music streaming service, has acquired Gimlet Media and Anchor. Gimlet is a podcasting startup founded my Alex Blumberg and Matthew Lieber that focuses on narrative content, while Anchor is a podcast platform that provides tools and monetization services for podcast creators. Spotify’s new acquisitions signal a major push into the podcasting space. This is a strategic shift to becoming an audio platform rather than just a music platform. Acquiring Gimlet (for $223 million) and its twenty-five shows was the Swedish company’s first step in becoming “the Netflix of audio”. The hope is that some of Gimlet’s podcasts becoming exclusive to Spotify will bring listeners to the streaming service and redefine the company as the leader in the the production of original content in podcasting. In time, we’ll see if the company’s $223 million investment pays off, and allows the service to be for audio what Netflix was for video. ad campaigns, advertisers, advertising, celebrities, entertainment industry, integrated advertising, social media, social media stars SEPTEMBER 19, 2018 BY DAVY GARDNER Fiction Podcast Explores the #MeToo Movement New York Times contributor Amanda Hess’s recent article, “The Best New Social Thriller Is a Podcast,” discusses how the fiction podcast has evolved in the last decade. Hess writes that in the past, “the experimental sandbox of the new form has produced sharp plots and intriguing aural soundscapes but few stories that seem to access… advertisers, advertising, celebrities, entertainment industry, social media JULY 25, 2018 BY DAVY GARDNER YouTube Counters IGTV When Instagram launched IGTV, it quickly became seen as a YouTube competitor. While YouTube is far more powerful in comparison to Instagram, IGTV’s Facebook backing makes the platform a potentially formidable opponent. YouTube quickly responded by offering top content providers and influencers six figure checks (and higher) in exchange for their loyalty to YouTube. Many… advertisers, advertising, celebrities, entertainment industry, social media, social media stars Older posts Connect with us! Twitter LinkedIn Recent Posts Spotify to Become the Netflix of Audio Fiction Podcast Explores the #MeToo Movement YouTube Counters IGTV Instagram Launches the Long-form Video Platform, IGTV The Handmaid’s Tale on Hulu Archives Archives Select Month April 2019 September 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 October 2013 September 2013 May 2013 November 2012 July 2012 March 2012 December 2011 September 2011 November 2009 October 2009 September 2009 August 2009 July 2009 CONTACT 1 212 523 0100 FOLLOW US LinkedIn Twitter LEGAL © Chloe Productions, Inc. 2018