Search Free text Swedish Match Menu Search SNUS AND HEALTH Both in the scientific sphere and the public health debate, the relative health benefits of Swedish snus compared with cigarette smoking have been highlighted. On these pages, we have compiled information within the areas of snus and health, and on Sweden’s unique relationship to tobacco consumption, which has received international attention as “the Swedish experience”. Swedish Match quality standard GOTHIATEK® is Swedish Match's quality standard for the Company’s snus products since year 2000. The uncompromising requirements that GOTHIATEK® imposes on our snus products are based on decades of research and development, with product safety and consumer protection as the key targets. GOTHIATEK® Play Video In focus Research on snus In recent years, a number of Swedish studies have been published on the effects of snus on health, based on Swedish conditions. Previously published research on oral tobacco products has mainly dealt with product types used in other parts of the world, such as India, meaning the results have not been representative. The information given here is a summary of current research on snus of the type used in Sweden and the rest of the Nordic region. Research on snus The Swedish Experience The risk of a man dying from a tobacco-related illness is less in Sweden than in any other European country, although tobacco consumption is on a comparable level with that of other countries in Europe. Researchers refer to this paradox as “the Swedish Experience”. The Swedish Experience Improve public health The company is committed to displacing cigarettes by continuing to develop and commercialize alternative and dramatically safer sources of nicotine – which will improve public health. Although nicotine has the potential for addiction, the individual and the societal harm is caused by the way nicotine is most commonly delivered. Cigarette smoking is the dominant delivery device of nicotine, and it causes death and diseases among users, due to the combustion of tobacco. Improve public health Related FAQ What is GOTHIATEK®? In which countries is Swedish snus in accordance with GOTHIATEK® available? Why was the cancer warning removed from Swedish snus? What does Swedish snus contain? More questions Swedish Match's vision is a world without cigarettes VISION AND STRATEGY Johan Wredberg Director Communications and Media Relations Email +46-8-6580360 Download vcard CONTACT US IR contacts Media contacts Sustainability contacts HR contacts Consumer contact Web contact FIND US Headquarters Sales office Factory Distribution Store Research & Development All addresses Corporate headquarters Phone: +46 10 13 93 000 Sveavägen 44 SE-118 85 Stockholm Corporate headquarters Swedish Match Swedish Match AB SE-118 85 Stockholm Phone +46 10 13 93 000 Corporate reg no. 556015-0756 contactus@swedishmatch.com About the website Sitemap Site policy Privacy Notice Information about cookies Legal responsibility Find information Search FAQ Archive Glossary Subscription services Subscription service RSS FOLLOW US Facebook Twitter Linkedin We use cookies in order to provide you with the best user experience. By using our website, you agree to the use of cookies. If you want to learn more, click here. Close