Menu Search COLLECTIVE INTELLIGENCE Insights and Ideas to Help Modern Brands Thrive Collective Intelligence curates expert perspectives that help brands win. Discover content and conversations about digital transformation, media innovations, generational shifts and more. LATEST POSTS Collective Intelligence Acxiom AREA 23 AREA 23 on Hudson Avrett Free Ginsberg Big Family Table Black Glass Consulting BPN BX (Brand Experience Design Group) Campbell Ewald Carmichael Lynch Carmichael Lynch Relate Casanova//McCann ChaseDesign Chute Gerdeman Collective Intelligence Craft Current Global Deutsch LA Deutsch NY DeVries Global dna Communications Elephant Ensemble EP+Co FCB FCB Health Network FCB Health New York FCB/RED FCB/SIX FCBCURE FCBX FRUKT fuelcontent FutureBrand FutureBrand UXUS Futures Sport + Entertainment Genuine Golin HBQ hedy Hellocomputer HelloFCB+ Hill Holliday Hill Holliday Health Huge Hugo & Cat Hurrah HUSTLE ID Media Identity Initiative Insidedge IPG Commerce IPG DXTRA IPG Health IPG Media Lab Mediabrands ITB Worldwide IW Group Jack Morton Kinesso KRC Research MAGNA Matterkind McCann McCann Health McCann Worldgroup Media Experts Mediahub Milkmoney Momentum Worldwide Mosaic Group MRM MullenLowe Group MullenLowe PR MullenLowe Profero MullenLowe salt Neon New Honor Society Octagon Orion Worldwide Performance Art Powell Tate Prime Weber Shandwick ProHealth Promoqube R/GA Rapport Reprise Revive Rogers & Cowan PMK sociedAD Solve(d) Steelhead Stickyeyes Group Studio RX The Axis Agency The Brooklyn Brothers The Martin Agency Tierney Trilia Trio UM Virgo Health Vowel Weber Shandwick Advertising and Marketing Brands Communications COVID-19 Diversity and Inclusion Entertainment Fashion Gen Alpha Gen Z Health Media Millennials NFTs Polarization Search Social Media Supply Chain Sustainability Virtual Reality Wellness Workforce All Collective Intelligence Polarization Golin The Polarization Index Tracks Discord in America 18 November 2021 The Polarization Index, the first data science-based measure of the overall degree of polarization in America, gives an overview of the overall national degree of discord, and tracks political bias and reliability across 10 key issues. CommunicationsSupply Chain Powell TateWeber Shandwick Just-in-Time Guidelines for Supply Chain Communications 18 November 2021 Weber Shandwick explores the importance of setting up supply-chain communications, emphasizing that lack of a communications plan might cause reputational damage or revenue loss. Advertising and MarketingSocial Media Acxiom The Procrastinator’s Guide to Digital Resilience 12 November 2021 For brands that have been reluctant to acknowledge the depreciation of third-party cookies, Acxiom has curated a guide to help kickstart the digital resilience needed for tomorrow’s cookieless world. The e-book plots a digital timeline, creating a solid data plan, embedding identity strategy, and building a toolkit to better utilize first-party data. Advertising and MarketingNFTs Deutsch NY Why Brands Should Be All in on NFTs 04 November 2021 Jayme Maultasch, Deutsch New York, explains how brands can leverage NFTs to move forward and tap the exponentially growing million-dollar industry which has already swept through culture and is a huge success among consumers. Advertising and MarketingSearch MAGNAReprise Search Advertising is Firing on All Cylinders 29 October 2021 This year, search advertising budgets will increase by +36% to reach $229 billion, the fastest growth in decades, as brands of all sizes and industry verticals shift budgets towards keyword-based formats. The Global Search Report, published annually by MAGNA in collaboration with REPRISE, discusses the scale and growth of search advertising and the most important new trends and drivers in search advertising. FashionNFTsVirtual Reality Collective Intelligence Digital Fashion Tries on Virtual Apparel 27 October 2021 Fashion has become more virtual with avatar clothing, virtual apparel, NFTs and AR try-on. Collective Intelligence provides a perspective on how the pandemic has affected digital fashion. 1 2 3 4 About Collective Intelligence Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work. For the latest insights and ideas, follow us on social media. Careers Contact Sitemap Terms of Use Privacy Notice CCPA Privacy Notice GDPR Cookie Settings Sustainability Reports © 2021 IPG This website uses cookies and similar technologies to understand how you use our website and to create a better experience for you. To learn more about the technologies used and your choices, please read our Privacy Notice. You may adjust your cookie settings at any time through our cookie preferences tool. Do you agree to the use of cookies for the purposes described above? Accept Reject