Login Optimize your user experience While digital transformation brings opportunity to the marketplace, it also increases competition and complexity. To cut through the noise you need to understand the behaviour and motivations of your customers like never before. Each pain point is a chance to turn things around. Using our extensive expertise in observing and research, coupled with deep knowledge of technology and trends, we get you ready to take advantage of as-yet untapped opportunities. Benchmarking & Validating The User Experience Benchmark and validate the user experience of your product to drive feature development, enhance usability and user satisfaction, and feed into marketing communications related to product superiority. Find out more Device Performance Testing The ability to accurately measure the real world performance of your products requires a trusted partner who can expertly replicate user behavior. Determining a range of factors from battery life to audio quality, Strategy Analytics has wide ranging tools to assess your products’ performance. Device Performance Testing Battery Life Verification Qualitative Research Capabilities UXIP helps clients meet customer needs, develop usable solutions and deliver compelling user experiences through proprietary research capabilities. Our researchers are highly experienced in user interview and observational research techniques within the intelligent home, in-vehicle and mobile contexts. Find out more Customer Sentiment Analytics Consumer Sentiment Analytics offers a powerful platform and set of methodologies for gathering, standardizing and analyzing buyer feedback in any language on any consumer product or service. Track and analyze consumer ratings and feedback on your products. Find out more How we immerse ourselves in your customer's world We help you answer the only question that matters: ‘what do my customers want?’ Define your opportunity With our world class research tools: persona development, use case definition, ethnographic inquiry, design ideation and deep knowledge of technology trends, we can spot what you’re looking for. Develop your concept To build a strong concept and value proposition you’ll need our concept testing, prototype evaluation, storyboarding and wireframing as well as our sought-after best practice guidelines. Assess your users’ experience Does it meet their need? That’s the deciding question and you’ll find out with our usability testing, experience benchmarking, performance testing and satisfaction analysis. UX Innovation Research We publish on-going independent research in two areas: In-Vehicle UX (IVX) UX within vehicle Advanced HMI Strategies (AHS) UX of devices and services in home & while mobile Podcast: UX Soup Explore UX Soup User Experience Evaluation: Tesla Smart Summon Strategy Analytics conducted a user experience evaluation of the Smart Summon automated “valet” feature from Tesla. Find out more UX Innovation Research Recap Chris Schreiner walks you through the latest research from the UX Innovation Practice. Play Video Webinar Replay: Trends in Communication and Information Sharing Zoom has dominated video communication platforms during COVID-19 for both social and business needs. But what is next? SA’s User Experience Strategies service reviews recent research on trends in communication from the micro level to the macro." Find out more Meet the team Chris Schreiner, Director of Syndicated Research Diane O'Neill, Director Kevin Nolan, Vice President Lisa Cooper, Director – User Experience Strategies Paul Brown, Director of Projects Diana Franganillo, Director of In-Vehicle UX Research Show more Let's talk Now you know a little about us, get in touch and tell us what your business problem is. 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