Saatchi & Saatchi HOME OPINION WORK ABOUT US FOLLOW US PwC Assurance PLAY VIDEO PwC Assurance: A Motivating Global Positioning Assurance is at the heart of PwC’s business, but for many people it is associated only with statutory audit services. Our task was to develop a relevant, distinctive and motivating positioning for PwC’s Global Assurance practice, which could be used to raise its profile and relevance, both internally and externally. Following a series of workshops with partners and recent hires, we identified the core benefit of Assurance as giving businesses the confidence to pursue more ambitious goals. (The insight embedded in the old adage that “the better the brakes, the faster you can drive the car”.) To bring the idea to life, we used the metaphor of a weightlifter attempting a new record. This concept was initially explored in a short, emotive film ‘Confidence at your Fingertips’, that highlighted the role of people behind the scenes in achieving an objective. The film was used in conjunction with partner ‘talking heads’ as a piece of internal communication to the 90,000 Assurance staff around the world. It has also been used for recruitment and in new business presentations. Facebook Twitter Email Gategroup: Brand Repositioning Oracle: Inspiring Customer Stories WORK Vaillant UK: Comfort for your home Live Experiences & Events: Case Studies WORK PwC Assurance: A Motivating Global Positioning WORK Deutsche Telekom: A Mobile Game To Help Scientists Fight Dementia... Saab: Bringing The Corporate Culture To Life WORK Vestas: Purpose-Driven Corporate Culture Voltarol: Communicating 'The Joy of Movement' WORK IPSE: New Name, Brand & Identity For A Professional Trade Body Strutt & Parker: Local Business Profile Raising - #Dinoselfie WORK Heathrow Express: Realising A Brand Experience LaSalle: Building On Commercial Success WORK LOAD MORE Saatchi & Saatchi CONTACT US TERMS & CONDITIONS PRIVACY POLICY OUR ENVIRONMENTAL POLICY MANAGE COOKIE PREFERENCES We use cookies to improve user experience and analyze website traffic. By clicking “Accept“, you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.” Preferences Accept

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