516.365.3999 ABOUT US WHAT WE DO BLOG CONTACT Articles Celebrating 20 Years with Marden-Kane Account Director Cheryl Thornton Happy 20th Anniversary to Marden-Kane Account Director, Cheryl Thornton! Get to know Cheryl below — and make sure you comment with your well wishes in the comments! What was your job title and responsibilities when you were hired? I was hired as an Account Coordinator for Len Bierman, one of the partners of MK at that time. How has your job evolved over the years? The position evolved as I learned more aspects of the job and assumed additional responsibilities, which helped with the growth of my career. Field-related technological advances, as well as the birth of social media, were … Continue reading → Post-Pandemic Prize Considerations Things are starting to get back to “normal” as vaccination rates rise and offices reopen at full capacity. Businesses want to get “back to normal,” but what will that look like? And what will your customers’ level of tolerance be for a post-pandemic prize that is awarded as part of a sweepstakes or contest? The types of prizes most coveted by winners may not have changed, but the form or method of delivery they want them in might have. Travel Prizes In the post-pandemic world, while people are anxious to get back to travelling, they may still prefer to be … Continue reading → Create a Successful Loyalty Program This post on how to create a successful loyalty program was contributed by Account Coordinator, Cassie Alaimo. Have you ever thought about starting your own loyalty program, but you are worried it won’t be successful? Don’t know where to start? Well worry no more, the following is information that will help you get on the way to starting a successful loyalty program. Customer loyalty is hard these days with so many options readily available at peoples’ fingertips. When it comes to loyalty programs, your customers will be inclined to consider their own personal goals, what suits their needs, what is … Continue reading → 5 Ways to Run a Flawless Beauty Pageant Beauty lies in the eye of the beholder, making any kind of beauty pageant subjective. It then follows that if you are having a beauty pageant, you must look at it as a contest, and in most parts of the world that means you will also need to have Official Rules for your contest, and predetermined criteria within those rules. If you want to run a beauty pageant here are some things to consider as you develop those rules to keep your contest legal! 1. Post Clear Entry Parameters In your rules, you will need to include clear details on … Continue reading → Instagram Giveaway Ideas This post on Instagram Giveaway Ideas was written by our newest Marketing Coordinator, Cassie Alaimo. What would your customers say to this question: “If you could win one thing through an Instagram Giveaway, what would it be and why?” Before you can get to the fun part of deciding on what to give away in your brand’s next promotion, you must do a few things. When running a promotion that involves a giveaway through Instagram, it is important to set it up so the promotion follows the Instagram promotion guidelines. It is important to make the consumer clearly aware of … Continue reading → Run a Legal Pay to Play Sweepstakes The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For many e-commerce providers, a sweepstakes with the chance at winning a high value prize can be used to boost sales or donations. Every dollar spent can earn an entry into the sweepstakes, and bonus entries can be earned for purchasing certain products or making a purchase at a certain time. In the United States there are laws, however, that make this type of promotion illegal unless you follow some simple guidelines. Here are three things to do to ensure you … Continue reading → 5 Ideas for a Successful Cinco de Mayo Promotion Cinco do Mayo has become a huge party day in the bar and restaurant business. You can take your party – whether it be in your restaurant or via a takeout box — to the next level with these five ideas for a Cinco de Mayo promotion. 1. Run a Cinco de Mayo Social Sweepstakes or Contest Run a social sweepstakes or contest on Twitter or Instagram for a chance to win fun prizes. Set up a photo booth on Cinco de Mayo and invite people to post photos of themselves celebrating. If people can’t come to you, throw some … Continue reading → March Madness: How to Run a Bracket Challenge March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket challenge basketball tournament is known to basketball fans and non-fans, on TVs in bars and in homes across the country, where people talk about their picks to win it all. A bracket challenge like the March Madness tournament can be a fantastic promotion vehicle for your business, and you can run it during March or anytime throughout the year. Here are some tips to follow for creating your own bracket challenge. Make it legal. Sweepstakes and contest laws apply for … Continue reading → 5 Text Message Marketing Ideas A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your customers for their mobile numbers along with permission to send text, or SMS, messages to their phones, and then implement a program using a text messaging service to communicate with your customers on a regular basis. Here are 5 text message marketing ideas and ways to build an SMS customer list: 1. Get SMS subscribers by running a sweepstakes! At point of sale get people to sign up for text messages by texting a keyword to a shortcode. Your sweepstakes … Continue reading → How to Do a Giveaway on YouTube Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or giveaway on YouTube. A giveaway is the perfect opportunity to ask people to like, comment and share your content with the world in exchange for an entry. You must use caution when running a giveaway, however, to ensure you do not get into any trouble with YouTube or the law. Here are some simple things to check to make sure you stay out of trouble. First and foremost, if you are doing a giveaway, you must follow the YouTube community … Continue reading → « Older Entries Our Services Contest Moderation & Judging International Promotions Legal & Administration Social Media Promotions Sweepstakes Administration Technology & Hosting Recent Articles Celebrating 20 Years with Marden-Kane Account Director Cheryl Thornton Post-Pandemic Prize Considerations Create a Successful Loyalty Program 5 Ways to Run a Flawless Beauty Pageant Instagram Giveaway Ideas Recent pins Archives Branding Case Studies Consultation Contests Digital Marketing Facebook Instant Win Games Legal Marden-Kane Marketing Innovations Mobile Promotion Planning Promotion Planning and Trends Promotion Trends Responsive Design Security Social Media Sweepstakes Taxes Technology TikTok Twitter TWITTER Tweets by @MardenKane FACEBOOK © Marden-Kane 2021 | Privacy Policy BLOG Celebrating 20 Years with Marden-Kane Account Director Cheryl Thornton June 4, 2021 Post-Pandemic Prize Considerations May 13, 2021 OUR CLIENT LIST CURRENT PROMOTIONS SCAMMER ALERT CONTACT New York Headquarters 575 Underhill Blvd. Suite 222 Syosset, NY 11791-3416 Email: expert@mardenkane.com Regional Office 250 Parkway Dr, Ste 150 Lincolnshire, IL 60069 Email: mkchicago@mardenkane.com > Pinterest