INSPIRED BY INSIGHT CATEGORY, SHOPPER & SALES TRAINING ACADEMY RESEARCH INTERIM & OUTSOURCE LATEST NEWS AND INSIGHT VIEW FROM THE BRIDGE – OPPORTUNITY MAY BE KNOCKING FOR BRANDED PRODUCTS By bridgethorneadmin|November 2nd, 2021|Category Shopper & Sales IRI recently reported that demand for supermarket private label products has been lagging but, with inflation rising and the big, [...] Read More VIEW FROM THE BRIDGE By bridgethorneadmin|October 8th, 2021|Category Shopper & Sales The contract we need to help households achieve greater sustainability A new report from the UN Intergovernmental Panel on Climate [...] Read More CATEGORY EXECUTIVE By bridgethorneadmin|September 27th, 2021|Careers, News Bridgethorne are looking for a Category Executive to join our client facing teams. The role will provide a wide variety [...] Read More RESPONDING TO THE NEW REALITY THROUGH VIRTUAL TRAINING By howard|February 12th, 2021|News, Training Academy by Paul Weiss, Director of Capability Development, Bridgethorne Training Academy When it comes to commercial training, we know from feedback [...] Read More AUTOMATE THE PROCESS OF COLLATING EPOS DATA FROM MULTIPLE RETAILERS By howard|December 11th, 2020|Category Shopper & Sales Bridgethorne's EPOS analytics platform automates the process of collating EPOS data from multiple retailers on a weekly basis. It: Cleans [...] Read More BRIDGETHORNE LAUNCHES NEW VIRTUAL TRAINING SERVICE By howard|April 14th, 2020|News, Training Academy Bridgethorne is launching a new Virtual Training Service to enable under pressure FMCG and retail staff to [...] Read More PERMANENT CATEGORY MANAGERS By howard|March 5th, 2020|Careers, Category Shopper & Sales Permanent Category Managers Bridgethorne are looking for dynamic Category Managers to join our client facing teams. The role will provide [...] Read More INSIGHTS THE KEY TO THE MERRIEST CHRISTMAS FOR FMCG SUPPLIERS By howard|December 4th, 2019|Category Shopper & Sales, News Insights the key to the merriest Christmas for FMCG suppliers New research suggesting that despite political and economic uncertainty Britons [...] Read More SUPPLIERS MUST PREPARE NOW FOR INEVITABLE COST PRICE NEGOTIATIONS IN EVENT OF NO-DEAL BREXIT By howard|August 28th, 2019|Category Shopper & Sales, News Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit The announcement that discounter Lidl is [...] Read More FUTURE BRANDS INITIATIVE SHOWS NPD IS VIABLE WITH COMPELLING CONSUMER AND CATEGORY RATIONALES By howard|August 22nd, 2019|Category Shopper & Sales, News Future Brands initiative shows NPD is viable with compelling consumer and category rationales, says Bridgethorne Joint Managing Director, Andrew Cole. [...] Read More SHOPPER MARKETING ACTIVITY MUST BE STRATEGIC TO OPTIMISE RETURN FROM BRITONS’ LOVE OF SUMMER BARBECUES By howard|July 26th, 2019|Category Shopper & Sales, News Shopper marketing activity must be strategic to optimise return from Britons' love of summer barbecues A new study that has [...] Read More AS GROWTH SLOWS, SUPPLIERS & RETAILERS NEED TO IMPROVE THE SHOPPER’S ONLINE PATH TO PURCHASE By howard|May 15th, 2019|Category Shopper & Sales, News As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase FMCG suppliers and retailers need [...] Read More GROWING EASTER EGG AISLES REFLECT CONTINUING FRAGMENTATION OF UK SHOPPERS By howard|April 10th, 2019|Category Shopper & Sales, News Growing Easter egg aisles reflect continuing fragmentation of UK shoppers, says Bridgethorne With British consumers expected to spend in the [...] Read More WHITE PAPER – SUPPLIERS FAILING TO RECOGNISE THE DIFFERENCES BETWEEN E-CATEGORY MANAGEMENT AND CONVENTIONAL CATEGORY MANAGEMENT By howard|February 18th, 2019|Category Shopper & Sales, News White Paper - Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management With predictions that 18% of all UK retail purchases will occur online this year and that, by 2040, up to 95% of purchases will be facilitated by eCommerce1, FMCG suppliers should be addressing their e-category [...] Read More WE ARE RECRUITING! By howard|February 13th, 2019|Category Shopper & Sales, News We are recruiting! Due to high demand for Bridgethorne’s ecommerce services, we are currently recruiting interim ecommerce experts to join [...] Read More DON’T GET SPOOKED BY HALLOWEEN, SUPPLIERS ADVISED By howard|October 18th, 2018|Category Shopper & Sales, News Don’t get spooked by Halloween, suppliers advised – plan for the specific needs of target shoppers The growing importance of [...] Read More SEE ALL VACANCIES BACK TO NEWS & INSIGHT RECENT POSTS View From The Bridge – Opportunity May Be Knocking for Branded Products View From The Bridge Category Executive Responding to the New Reality Through Virtual Training Automate the process of collating EPOS data from multiple retailers CATEGORIES Category Shopper & Sales News Research Training Academy Uncategorised Search for: ARCHIVES November 2021 (1) October 2021 (1) September 2021 (1) February 2021 (1) December 2020 (1) October 2020 (1) April 2020 (1) March 2020 (1) December 2019 (1) August 2019 (2) July 2019 (1) May 2019 (1) April 2019 (1) February 2019 (2) October 2018 (2) September 2018 (1) August 2018 (1) June 2018 (3) May 2018 (1) April 2018 (2) March 2018 (2) February 2018 (2) January 2018 (1) December 2017 (1) November 2017 (3) October 2017 (4) September 2017 (1) August 2017 (3) July 2017 (4) June 2017 (3) May 2017 (1) April 2017 (1) February 2017 (3) January 2017 (3) December 2016 (1) October 2016 (2) September 2016 (1) July 2016 (1) June 2016 (1) May 2016 (1) April 2016 (2) March 2016 (1) February 2016 (2) January 2016 (1) December 2015 (2) November 2015 (1) October 2015 (2) August 2015 (2) July 2015 (4) February 2015 (2) November 2014 (2) October 2014 (1) September 2014 (1) July 2014 (1) June 2014 (1) May 2014 (2) February 2014 (1) January 2014 (2) December 2013 (1) November 2013 (1) October 2013 (2) September 2013 (3) August 2013 (1) July 2013 (1) June 2013 (4) May 2013 (3) February 2013 (1) January 2013 (2) November 2012 (1) August 2012 (1) July 2012 (2) June 2012 (2) © Bridgethorne 2017, part of Ceuta Group. 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