Menu Search Our history Home About us Our history 2021 Amer Sports divests Precor After the completion of the sale, Precor has a business unit within Peloton lead by current Precor Brand President Rob Barker. Peloton is the largest interactive fitness platform in the world − with a community of more than 4.4 million members – and uses technology and design to connect the world through fitness. 2020 Amer Sports Corporation announces executive leadership changes Mr. Heikki Takala resigns from his role as President and CEO and moves into a role as a special advisor to the Board of Directors for Amer Sports. Mr. Jie Zheng (James), as the Board Executive Director, assumes Mr. Takala’s responsibilities, supported by the appointment of Mr. Michael Hauge Sorensen as Chief Operating Officer, a newly created role at Amer Sports. Amer Sports enters its next phase of growth. 2019 Amer Sports Corporation divests the cycling business of Mavic S.A.S. As a result of Mascot Bidco Oy gaining title to all shares in Amer Sports Corporation, Amer Sports was delisted from the Nasdaq Helsinki on 4 September, 2019. 2018 An investor consortium including ANTA Sports Products Limited, FountainVest, Anamered Investments and an affiliate of Tencent makes a voluntary recommended cash tender fffer for all of the issued and outstanding shares in Amer Sports. Amer Sports acquires Peak Performance, the iconic Swedish premium performance outerwear and streetwear brand. 2017 Amer Sports acquires Armada, the iconic US ski brand. 2016 Amer Sports acquires ENVE Composites LLC, a fast-growing brand in high-end carbon wheels, components, and accessories for road and mountain biking, and EvoShield, the leading brand of protective gear for baseball and softball. 2015 Amer Sports divests Nikita and Bonfire brands and acquires Louisville Slugger, a leading American baseball brand, Sports Tracker, a digital sports application and online service and Queenax, a functional training systems provider. 2011 Amer Sports acquires Nikita ehf, a snowboarding inspired Action Sports apparel brand which focuses on female consumers. 2010 Amer Sports turns 60 years. 2005 Amer acquires Salomon Amer Sports makes a strategic move by acquiring Salomon and the family of brands Bonfire, Arc’teryx, and Cliché. The combined business creates a leading global sports equipment company with combined sales of EUR 1.7 billion and 7,300 employees. Salomon is known for highly innovative and performance oriented products. The acquisition also expands Amer Sports businesses in outdoor and opens completely new market areas of bicycle components and technical clothing. Amer Sports’ delisting from London Stock Exhange approved The London listing authority approves the delisting of Amer Sports shares from the official list of London Stock Exchange. The delisting is finalized on Friday 24 June 2005. The trading of the Company’s ordinary shares continues on the main list of the OMX Nordic Exchange Helsinki. 2004 Amer changes its name to Amer Sports Amer changes its official name into Amer Sports Corporation to highlight the company’s focus on sports equipment. Amer withdraws from tobacco business Amer withdraws from its tobacco business on 26 March 2004 as Philip Morris agrees to buy back the exclusive right Amer Tobacco Ltd held to produce and sell Philip Morris cigarettes in Finland. Precor acquires FPI Precor strengthens its position as a full-line supplier of fitness equipment by acquiring Fitness Products International (FPI), a strength product producer and ClubCom, a provider of private television networks to clubs and fitness facilities. In addition, Precor also acquires ClubCom’s video hardware and system division Cardio Theater. 2003 Wilson acquires Atec Wilson Team Sports of Amer Group expands its operations by acquiring Athletic Training Equipment Company Inc. (ATEC) is a leading manufacturer of pitching machines for baseball and softball. Atomic acquires Volant Atomic, the Winter Sports Division of Amer Group, expands its offerings by acquiring the Volant ski brand. Volant is a North American based ski brand which is mainly sold at the top-end of the market. 2002 Amer acquires Precor Amer Group Plc acquires Precor Inc, an US based supplier of fitness equipment, for a total consideration of approximately EUR 180 million. Precor offers premium fitness equipment for both the home and commercial fitness markets. Precor is one of the best-known fitness equipment brands in the USA and is the market leader in elliptical fitness equipment. Its product portfolio includes cross trainers, treadmills and cycles, among others. 2001 Amer Group launches a new marketing name Amer Sports Amer Group launches its new marketing name, Amer Sports, combined with a new logo, to be used in corporate marketing and advertising. 2000 Wilson acquires DeMarini In January the Group acquires the operations of the US based DeMarini Inc, manufacturer of baseball and softball bats. The company’s operations became part of Wilson‘s Team Sports Division. 1999 Amer acquires Suunto In 1999 the Group expands its operations by acquiring Suunto, a manufacturer of in particular outdoor and diving instruments. 1994 Amer acquires Atomic In 1994, Amer acquires the operations of Atomic, the Austrian manufacturer of winter sports equipment. Atomic manufactures and markets alpine and cross-country ski equipment under the Atomic and Dynamic brands. 1989 Amer acquires Wilson To safeguard its future business and growth potential, Amer acquires Wilson Sporting Goods Co. based in Chicago, Illinois. The acquisition is completed at the end of March 1989 for a total consideration of USD 200 million. Wilson is the world’s leading manufacturer of ball sports equipment: tennis, baseball, American football, golf, basketball, softball, badminton and squash. 1987 Amer acquires Time/system To reinforce its publishing activities, Amer acquires several publishing and printing businesses including, among others, Time/system International A/S, a global producer and marketer of personal planning systems, which is acquired in 1987. Time/system, with sales subsidiaries in the Nordic countries, United Kingdom, Italy and Germany, is part of Amer Group until 1997. Weilin+Göös is divested in 1995 and Time/system in 1997. Amer acquires Rias A/S Following the acquisition of the majority share of its voting rights, the publicly quoted Danish company Rias A/S becomes part of Amer Group in 1987. Rias is the leading distributor of plastic semi-manufactured products in the Nordic countries. Amer already has a Plastic Division, which includes manufacture and marketing of “Terhi” plastic boats. Plastics is part of Amer following the Korpivaara acquisition in 1984 until its divestment at the beginning of 1990. 1986 Amer establishes Sports Division The Sports Division is first constituted in 1986, when Amer acquires 80% of the MacGregor Golf Company from the world famous golfer Jack Nicklaus. After several loss-making years, the company is divested in February 1997. 1985 Amer acquires Marimekko In 1985, Amer acquires a majority holding in Marimekko, a Finnish design and textile company in the fields of interior decoration and ready-to-wear clothing. The company is divested in 1991. 1984 Amer obtains a listing on the London Stock Exchange In 1984, Amer is the second Finnish company to be listed on the London Stock Exchange, and trading of the company’s “A” shares commences on 29 May. In addition to the Helsinki and London Stock Exchanges, the Company’s shares have been available through an ADR facility in the US since 1987; trading through the London Stock Exchange SEAQ International system starts in 1989. Amer acquires a majority holding in Korpivaara In September 1984, Amer acquires a majority holding in Korpivaara, the oldest and largest importer of cars in Finland. Korpivaara has exclusive import and distribution rights for Toyota, Citroen and Suzuki cars and vans, Toyota forklift trucks and Bridgestone and Firestone tyres in Finland. Toyota is ranked as the leader in the Finnish vehicle sales statistics for more than ten years. Korpivaara also has its own vehicle lease and hire purchase finance business. The Toyota operations are divested in 1995, and the Citroen and Suzuki operations in 1996. 1979 Amer acquires Hyppölä (later known as Amerpap) Hyppölä (later known as Amerpap), a Finnish paper merchanting and paper converting company is acquired in 1979 and the Group’s Paper Division is duly established. In 1987, a Chicago based paper merchants, Hobart Mc/Intosh Paper Company, is acquired and included into the Paper Division. Subsequently, the Division also encompasses a company both in the Netherlands and Belgium. The Paper Division’s units are gradually sold during the 1990’s; the final divestments occur in 1994. 1977 Amer obtains a listing on the NASDAQ OMX Helsinki Ltd In 1977, Amer obtains a listing for its “A” shares on the NASDAQ OMX Helsinki Ltd. Prior to the listing, the shareholder base is broadened from the four founder organisations (owners of the “K” shares) through a share issue of A shares targeted at the members of the founder shareholders and Amer’s employees. 1974 Amer acquires Koho-Tuote For the first time Amer enters into a sporting goods business in 1974 through the acquisition of Koho-Tuote Oy, manufacturers of “Koho” ice hockey sticks and protective equipment. To supplement and expand its European sporting goods activities, in 1978 Amer acquires Koho Sporting Goods Corporation, based in Long Island, New York, which acts as a distributor of Koho products in North East USA. Les Industries du HockeyCanadien Inc., based in Drummondville, Quebec, Canada, the manufacturer of the “Canadien” range of ice hockey sticks, is acquired in 1979 as well as Sherbrooke Sports Division, St. Jean, Quebec, manufacturers of ice hockey protective equipment. All ice hockey related businesses are subsequently divested in 1986. 1973 The company changes its name to Amer Group Ltd (Amer-yhtymä Oy) 1970 Amer acquires Weilin+Göös The acquisition of Weilin+Göös in 1970, a long established Finnish printing and publishing business, sees the beginning of the Group’s Publishing and Printing Division, which is part of the Group for over 25 years. Weilin+Göös is known as one of the largest publishers of encyclopaedias and textbooks in Finland and the leading publisher of diaries and calendars. 1960 Amer acquires three ships During the 1960’s Amer moves into ship-owning which is an efficient form of investment for the growing profits of the company’s tobacco business. Amer acquires three ships, the m/s Finnboston, the m/s Finnpartner and the m/s Finn-Amer, which are profitably managed by a shipping company. During the 1970’s as excess capacity develops in the industry, Amer decides to dispose of its shipping investments and the last ship is sold in 1981. 1950 Amer Tobacco Oy is established in Finland. BRANDS SALOMON ARC’TERYX PEAK PERFORMANCE ATOMIC SUUNTO WILSON ARMADA SKIS ENVE LOUISVILLE SLUGGER DEMARINI SPORTS TRACKER ABOUT US Amer Sports Our management Global operations R&D Reports and presentations SUSTAINABILITY Sustainability approach Supply chain Environment Promoting sports and exercise Reports and statements NEWSROOM Archive Materials Video gallery Social media hub CAREERS Region careers Careers in APAC Careers in Americas Brand careers CONTACTS Brand headquarters Locations Amer Sports Brand Store Careers Communications © 2021 Amer Sports Privacy policy Site terms Cookies By using our website, you agree to the use of cookies, which help us better adapt our services and offerings to your needs. Click here for more information. Close