Open navigation Content Innovation What We Do Case Study Leadership What We Do Bringing brands to life through relevant and innovative content and experiences, powered by data science. Our Content Innovation practice leverages media partnerships, technology, and creative expertise to create best in class experiences and first-to-market activations in six distinct territories: Case Study Google Assistant Fantasy Football Advisor With more than 40 million players in the US, fantasy football is one of America’s most popular social activities. But the time it takes to extensively research players and monitor statistics can be daunting for both diehard fans and newcomers alike. Paradoxically, time spent on fantasy football often comes at the expense of enjoying the game itself, as 44% of TV viewers will check stats on their phones and risk missing the game they love. To help, Google and CBS Sports Digital teamed up to create CBS Sports Ultimate Fantasy Advisor - the first-ever voice-enabled fantasy sports assistant. Created as custom action on Google Assistant that combines proprietary data from CBS Sports and the power of Google’s machine learning, the Ultimate Fantasy Advisor not only gives users real-time advice on building and managing fantasy football teams but demonstrates to a key audience how Google Assistant fits seamlessly into their lives. With thousands of uses throughout the football season, the Ultimate Fantasy Advisor established itself as one of the most commonly used actions on Google Assistant on Sundays, the biggest day for fantasy football engagement. The partnership exceeded benchmarks for breakthrough (exceeding recall by 9 points), favorability (10% lift), and usage intent (11% lift). Leadership Our Content Innovation leadership team Our Content Innovation team is led by subject matter experts in custom executions, emerging technology, and partner relationships. Garrick Schmitt EVP, Global Experience Director Claire Grinton SVP, Head of Experience, EMEA Magda Wolder Head of Experience, APAC Beth Brown Global VP, Client Services, Experience Jolie Giuffre Director, Content + Innovation Laura Wade VP, Content and Innovation, EMEA Related Sign up for AdVentures Email address Subscribe COMMENTARY Claire Grinton promoted to SVP, Head of Experience, EMEA Essence WORK Essence partners with Vedantu to launch Students Special Week on Kaun Banega Crorepati in India Essence WORK Google and Essence spotlight 'Rising Voices' to celebrate Black History Month Essence COMPANY NEWS Essence strengthens Experience offering with appointment of Magda Wolder as Head of Experience, APAC Essence WORK The Food I Miss: elevating small businesses and highlighting Google's Helpfulness from inside the bubble. Essence WORK Essence brings Bollywood actress Vidya Balan as mathematical genius Shakuntala Devi to Vedantu’s MasterTalks with Achievers series Essence We’re changing the way people think about advertising with services built for a new generation of marketers—and their audiences. OUR SERVICES Making brands more valuable to the world Agency Company Clients News Careers Culture Services Full Service Media Loading... Consulting Solutions Loading... Contact us Instagram Facebook LinkedIn YouTube Twitter Your Privacy Diversity Terms of Use Modern Slavery Act Statement ©Copyright 2005–2021 Essence Global Limited. All Rights Reserved. This website uses cookies, some of which are necessary for the operation of the website and some of which are optional and designed to improve your experience. Using this tool will set a cookie to remember your preferences. You can review the cookies we use herehere Cookies Settings Reject All Accept All Cookies