CALL US: +358 9 4211 CONTACT US Search About Outokumpu Strategy and vision Strategy and ways of working Our vision is to be customer's first choice in sustainable stainless steel Outokumpu's new strategy is built on clear timebound initiatives and targets to competitively position itself for the future by strengthening its balance sheet in the shorter term and by de-risking the company for strong returns in the long run. Strategy materials Outokumpu comments its strategy progress in interim reports and Capital Markets updates. In November 2021, we increased our financial target. Financial target increase, November 2021 Capital Markets update, May 2021 Strategy presentation, November 2020 Latest interim reports The new strategy includes three phases with each phase requiring strong and diligent execution and focus, creating the foundation for the next phase. Deleveraging the balance sheet will continue throughout all three phases. Ultimately, our vision is to be customer’s first choice in sustainable stainless steel. First-phase of the strategy In the first phase of the strategy, during 2021–2022, Outokumpu will prioritize de-risking the company through margin improvement, cash flow management and deleveraging the balance sheet. When Outokumpu launched a new strategy in November 2020, the company set financial targets by the end of 2022 to improve EBITDA run-rate by EUR 200 million and to reduce the net debt to EBITDA ratio to below 3.0. The company has made strong progress in its strategy execution, and in November 2021, Outokumpu announced that with a commitment to continue de-risking the company by the end of 2022, we will increase our initial EBITDA run-rate improvement target from EUR 200 million to EUR 250 million. Deleveraging also continues through the first phase of the strategy beyond the initial leverage target. Read more on the stock exchange release. To reach these targets, the strategy is centered on strict cost and capital discipline, strong customer engagement and a lean, delayered organization. In our core businesses stainless steel and ferrochrome, the strategic focus will be on increased market penetration, enhancing our product mix, growing in selected segments and leveraging our leadership in specialty grades. Long Products business is undergoing an accelerated turnaround to develop the business internally. Following phases of strategy The following two phases of the strategy will focus on targeted investments in productivity, sustainability and value-adding growth, and the targets will be communicated at a later stage. “There is great value in the company, and we will unlock it with a clear strategy and determined implementation. Outokumpu has a solid foundation and is the industry leader in sustainability as well as in specialty grades. Our customers see us as their preferred partner. We have an experienced team and world-class, stable operations with a strong culture for continuous improvement. Outokumpu’s leadership is fully committed to the strategy.” CEO Heikki Malinen Updated November 4, 2021 Find out more Sustainability strategy Our Ways of Working Outokumpu as an investment Compare Clear all Hide Working towards a world that lasts forever Engage with Outokumpu in social channels linkedin twitter facebook instagram youtube Company About Outokumpu Locations Certificates Investors Open positions News Industries Appliances Automotive & transportation Building & infrastructure Energy & heavy industry Products Flat products Long products Product ranges Surcharges Americas Europe Conditions Expertise Contact us Sign up for newsletter Webshop Email preference center © Outokumpu 2021 Privacy notice Cookie declaration Legal notice --- Please select --- Afghanistan Albania Algeria Andorra Argentina Australia Austria Azerbaijan Bahrain Bangladesh Barbados Belarus Belgium Bosnia and Herzegovina Brazil British Virgin Islands Bulgaria Canada Chile China Colombia Congo Costa Rica Croatia Cuba Cyprus Czech Republic Democratic Republic of the Congo Denmark Ecuador Egypt Estonia Finland France Georgia Germany Gibraltar Greece Guadeloupe Hong Kong Hungary Iceland India Indonesia Iran Ireland Israel Italy Japan Jordan Kuwait Latvia Lebanon Liechtenstein Lithuania Luxembourg Macao Malaysia Malta Mauritius Mexico Moldova Morocco Namibia Netherlands New Caledonia New Zealand Norway Oman Pakistan Panama Peru Philippines Poland Portugal Qatar Republic of North Macedonia Reunion Romania Russian Federation San Marino Saudi Arabia Serbia Sierra Leone Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka Sweden Switzerland Taiwan Thailand Tokelau Islands Tunisia Turkey Ukraine United Arab Emirates United Kingdom United States Uruguay Venezuela Vietnam Zimbabwe --- Please select --- Sales inquiry Media and sustainability inquiries Technical support Career opportunities Invoicing inquiry --- Please select --- Architecture and building Authorities and associations Automotive and transportation Chemical process industry Commercial kitchen Distributors and traders Energy Industry Food and beverage Heavy industry Infrastructure Machine building industry Mining and minerals Oil and gas Pulp and paper Tank manufacturing Tube manufacturing Universities and other research centers Water utility Other --- Please select --- Stainless steel flat products Stainless steel long products Ferrochrome products