Visuel en-tête Type de visuel Image en-tête Nom du projet Seeing the future of student housing Clients VINCI Immobilier VINCI Immobilier has been a leading real estate developer in the French residential and commercial property market for over 20 years. With a global workforce of over 200,000, the publically-traded VINCI Group has subsidiaries in the energy, transportation and construction sectors. Menu du projet Service(s) associé(s) Branding strategy Visual identity standards Communication campaign Art direction Contenu Type de bloc Titre gauche A new living concept Texte gauche Entering established markets means opening the door to a new world of ideas and approaches. When French real estate giant VINCI Immobilier decided to launch its Student Factory housing concept, the company leveraged its in-depth knowledge of real estate development and enlisted the help of student community experts to make it happen. On the scene VINCI wanted to enter the student housing market with a bang, offering students a one-of-a-kind living space specially designed to foster success. But where to start? How could VINCI stand out in saturated, rapidly changing market – and kick off their first semester on the right foot? Calling Warhol We brought the concept to life with a narrative universe inspired by the vibrant pop vision of Andy Warhol’s Factory, a collaborative dreamscape where outsiders became superstars. The Student Factory brand was built around bold, colourful visuals and smart copy conjuring an inspiring, unique living environment. Sweet success The Student Factory concept was a resounding success, as were our OOH and digital campaigns. The first three residences filled up in no time, and everyone at Camden is looking forward to a series of new building launches across France. Share this story A new living concept On the scene Calling Warhol Sweet success Let's talk About About... A new project A job offer A partnership This and that About... groupe1 First name Last name groupe2 Email groupe3 Phone number How did you hear about us ? Select Event Facebook Google (Search) Google (Advertising) Infopresse Instagram The Attic Linkedin Reference (Employee) Reference (Customer) Twitter YouTube Vimeo Other Select Receive our newsletter Cookies ! Camden serves cookies to analyze traffic to this site. By continuing to use the service, you agree to our use of cookies as described in the Privacy Policy. Noted