COMMONLY ASKED QUESTIONS Will my project print digital or conventional? Many factors will determine the manufacturing technique used for your project. Since each project is unique, we will take the time to listen to you and gather the details to determine the best course of action. Is Burton & Mayer built to handle short or long runs? We can handle both! Our investment in digital equipment and various conventional equipment gives us the flexibility to better service you. How do I get an estimate? Obtaining an estimate is easy. Please email sales@burtonmayer.com or call 262.781.0770 and ask for our sales manager and we will take care of you. What are high resolution files? 300 dpi is the preferable resolution to ensure a great looking product. What file format is best for variable data information? We would like an InDesign file with the variable area typeset in the font and color you’d like to use. Please accompany this file with an Excel file containing the variable data itself. What file formats can you handle? We accept the following Mac or PC version design formats: PDF, InDesign, QuarkXPress. We also accept the following file formats: .eps, .pdf, .tif, .jpeg Please include a PDF when submitting your native files. What is the best way to transfer files? Larger files can be uploaded to our FTP site where small files can be emailed to your representative. For complete FTP site instructions please contact your representative. What are the requirements for PDF files? We would like to see 1/8” bleeds, all fonts embedded, all images in high resolution, all files in single pages with full bleeds, black copy in only black (not 4 color process black or "rich black"). What is the difference between RGB and CMYK color format? RGB refers to the primary colors of light, Red, Green and Blue. RGB is the standard format used for video monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the ink colors used in “4-color process printing”, commonly referred to as “full color printing”. RGB and CYMK are not compatible formats. RGB files must be converted to CYMK before printing can occur. It is physically impossible for a printing press to exactly reproduce colors as seen on a computer monitor. What are bleeds? In printing parlance, a bleed is a piece that is printed right to the edge of the paper. We don’t really print to the edge-we print the piece 0.25” larger and then trim it down to the finished size. If you want your piece printed right to the edge, be sure to design it from the beginning with an extra 0.25″ beyond the finished dimensions. For instance, if your finished piece is 8.5“ by 11”, layout your document with a size of 8.75” by 11.25”. After printing, we’ll trim 0.125” from all sides. Contact Us 262.781.0770 N88 W13901 Main Street #200 Menomonee Falls, WI 53051