work ALL ADVERTISING BRANDING PACKAGING INTERACTIVE MOTION PRINT KEY ART SJI Associates 127 W 24th Street, 2nd Floor. New York, NY 10011 212.391.7770 hello@sjiassociates.com about work insights staff careers contact facebook twitter linkedIn instagram vimeo pinterest © 2021 SJI Associates Women Owned Enterprise

let’s spark a conversation. our office 127 W 24th Street, 2nd Floor New York, NY 10011 P: 212.391.7770 F: 212.391.1717 Suzy Jurist, President P: 917.951.2861 E: suzy@sjiassociates.com Dan O’Shea, Vice President P: 212.391.7005 E: dan@sjiassociates.com for press and job inquiries E: suzy@sjiassociates.com get in touch! name first last email* phone request for proposal Max. file size: 50 MB. how can we help?* SJI Associates 127 W 24th Street, 2nd Floor. New York, NY 10011 212.391.7770 hello@sjiassociates.com about work insights staff careers contact facebook twitter linkedIn instagram vimeo pinterest © 2021 SJI Associates Women Owned Enterprise

NBC UNIVERSAL Downton Abbey: The Exhibition Advertising | Branding | OOH | Website | Digital SJI jumped at the opportunity to work on the campaign for Downton Abbey: The Exhibition, with NBCU and Imagine Exhibitions. SJI has a long history with Downton, from producing key art and digital campaigns for almost every season, to designing the style guide for the beloved show, to being diehard fans. TOOLKIT The creative for the campaign was designed to inspire excitement for this immersive exhibition, while distinguishing it from the television series. A toolkit was developed to allow widespread use of the branded materials. Digital Taxi Tops 125 Telephone Kiosks 30 Static Taxi Tops 200 WEBSITE DESIGN & DEVELOPMENT WEBSITE DESIGN & DEVELOPMENT The exhibition needed an easily updatable website to provide information for customers and fans. SJI’s elegant design complemented the brand while offering a user-friendly site for people to learn about the exhibition, contact staff for more information, and most of all, to purchase tickets. SJI worked closely with the hosting company to ensure that the site had zero downtime while 500,000 customers visited the site in the first month. View Site DIGITAL CAMPAIGN A huge digital and out-of-home campaign was produced, broadening awareness for fans, tourists and everyone interested in the Downton phenomenon. Special ads were also created targeting the holiday gift-giving season. LAUNCH PARTY The SJI team was thrilled to sip champagne and rub elbows with cast members including Michelle Dockery, at a gala reception to celebrate the opening of the exhibit. Though Downton Abbey ended its final season in 2015, interest in the show is still going strong. Due to unprecedented demand, NBCUniversal extended the run of the New York City exhibition by two months. related works SJI Associates 127 W 24th Street, 2nd Floor. New York, NY 10011 212.391.7770 hello@sjiassociates.com about work insights staff careers contact facebook twitter linkedIn instagram vimeo pinterest © 2021 SJI Associates Women Owned Enterprise