Work About Contact Blog FAMIS This is the easy part. See the video FAMIS Insight Who knew that the easiest part of being a parent is signing your kids up for affordable healthcare? Surprised? Most parents probably are, because we’ve all been there. But with FAMIS, all it takes is one quick phone call to sign your children up for affordable and extensive health insurance. Just a simple conversation or a few clicks online. That’s it. As a matter of fact, getting FAMIS health insurance might actually be the easiest part of parenting. FAMIS. This is the easy part. We're proud that our work with FAMIS has been recognized with two bronze Telly Awards and a silver Healtcare Advertising Award. Ready. Set. Covered. With a goal to substantially increase enrollment (35,000 children this year), we crafted a message speaking directly to working parents and grandparents of children and teens who are under the poverty line but not eligible to qualify for Medicaid. They want the best for their children, but are overwhelmed down by the demands of life and parenting, and lack the ability to envision a positive outcome when it comes to their child’s needs for quality health insurance. Our "Ready. Set. Covered" campaign set a playful, positive tone, helping offset the very real emotions of fear, guilt and stress felt by parents and their uncertainty around providing children with health insurance. It highlighted the simplicity, ease and speed of obtaining coverage, suggesting that obtaining quality health insurance for their chilren just might be the easiest part of parenting. © 2017 Big River. All Rights Reserved. Work About Contact Blog

Work About Contact Blog Virginia Farm Bureau Virginia. This is home. See the video Virginia Farm Bureau Insight Virginia Farm Bureau is a different kind of insurance company. 65 years ago, Farm Bureau made a promise to the farmers of Virginia to nurture and support the Virginian way of life, and to ensure a bright future for their children—and their children’s children. It's a promise they hold true to this day by supporting every member with personalized service, guidance and care for what matters most to them. When you insure with Farm Bureau, you are actively supporting Virginia farmers and agriculture, and helping preserve and protect the state we love and call home. Led by extensive research and consumer insights, Big River helped Virginia Farm Bureau discover their brand pupropse and develop a strategic plan to bring it to life through employee workshops, customer engagement and communications, and a televised campaign. Together, we're helping Virginia Farm Bureau keep Virginia, Virginia—for generations to come. © 2017 Big River. All Rights Reserved. Work About Contact Blog