Menu Strategy & Business Model ABOUT CRH STRATEGY & BUSINESS MODEL Our strategy is to continue to grow and improve our business and in doing so to maximise long-term value and deliver superior returns for our shareholders and for society. There are four core pillars which underpin how we deliver on our strategy: 1 4 Continuous Improvement We drive continuous improvement and value realisation through operational, commercial and financial excellence. Our Business Model How we create value and growth: In implementing our strategy, we are resolutely focused on serving the unique needs of our customers in local and regional markets. We provide a world-class service with the personal touch of a local supplier. This approach to delivery for customers, leveraging global excellence through strong local businesses, is a key factor in enabling CRH to deliver on its strategy to maximise long-term value and superior returns for all stakeholders in our business. Product Lifecycle We are committed to improving the built environment through the delivery of superior materials and products for the construction and maintenance of infrastructure, housing and commercial projects, all around the world. Every day, millions of people come into contact with our materials and products. We use a number of innovative ways to integrate sustainability across our product lifecycle. 1 6 Resource-efficient raw materials We strive to responsibly operate our quarries and pits and where possible, we use alternative raw materials, recycling material that would otherwise be disposed of as waste. Leadership Team Meet the people who run our business and drive our performance. Executive Team Our Values Discover what drives us and guides how we work. Read more REGISTERED OFFICE 42 Fitzwilliam Square Dublin D02 R279 Ireland CRH plc is registered in Ireland No. 12965 COMPANY Home About CRH Our Business Investors Sustainability Media Contact ABOUT CRH At a Glance Strategy & Business Model Our Values Inclusion & Diversity Our History Achievements & Recognitions Global Project Portfolio Leadership Governance OTHER INFORMATION Tackling Modern Slavery Accessibility Privacy & Cookies Disclaimer ©2021 CRH Cookie Control Icon Our use of cookies We use cookies to make this site work and to help us make improvements. Clicking accept will enable us to set recommended performance cookies. You can find more information about the cookies that we use on our Privacy & Cookies page. Accept All Cookies Change Cookies Settings