Search Menu Customers ABOUT US Our business model How we create value Inputs People Brand and reputation Intellectual property Partnerships Financial capital Customer experience What customers bet on Where customers bet How we attract and retain customers Safer gambling Our approach to player safety is embedded in our culture, values and business model: sustaining a culture of customer protection, encouraging safer gambling, and operating with integrity. We are a member of the Betting and Gaming Council and we are constantly working with our trade association and other industry leaders to raise standards to protect our customers. Financial model Value created Customers 85% Customer Satisfaction Score (CSAT) Employees +25 ppts Employee Net Promoter Score (eNPS) Shareholders 43% Total return 2020 Regulators, governments and wider industry groups £2.1m Voluntary contribution to Research, Prevention and Treatment (RPT) Key suppliers £85.4m Levies, sponsorship and picture payments Community and environment £292.2m Taxes and gambling duties Registered Office: 1 Bedford Avenue, London, WC1B 3AU Reg No. 4212563 England and Wales Sustainable Approach Safer gambling Operating with integrity Customer Support Shop Locator Problem gambling support Customer Services Online and mobile Betting shops Follow us Copyright © William Hill 2021 | All Rights Reserved Modern Slavery Act statement | Privacy policy and cookies | Contacts | Customer services | Site by Comprend