Our way ‘Our way’ sums up H&M Group’s culture, values, policies, and guidelines. It defines who we are, what we do and how we do it. We are a value-driven, customer-focused, creative, and responsible company. How we treat both each other and the world around us matters: When we do business ’Our way’, we do so ethically, responsibly, sustainably, and transparently. And we continually encourage our suppliers and other business partners to do the same — acting consistently and with a strong ethical compass is vital for us at H&M Group. That’s how we’ll continue being a company that is trusted, appreciated, valued and respected by customers and employees, as well as by society at large. Our way Related Meet Leyla Ertur, Head of Sustainability Newsroom Our values Contact us Media contacts Subscribe Privacy Notice Sitemap Cookie settings We care about your privacy By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Read more in our Privacy Policy Accept all cookies Only required cookies Cookie settings