HOME WHO WE ARE SERVICES EXPERTISE WHY WORK WITH US WHO WE DO IT FOR CONTACT US ABOUT US ESPAÑOL ENRIQUE CASTILLO A native of Mexico City, Enrique Castillo, holds a B.S. in Business Marketing and Finance from San Diego State University. Prior to completing his degree at San Diego State, he completed coursework in Business Administration at the Universidad Anahuac in Mexico City. He is bi-cultural and fluent in both English and Spanish. Enrique is an experienced market researcher who has been part of the marketing research field since 1993. He began his career in marketing research through his communications and research firm, Castillo & Associates, and has since consulted on a vast array of projects in both the United States and Latin America in industries such as health and financial services, telecommunications, automotive, packaged goods and political issues. Enrique has obtained a certificate of completion from the RIVA Moderator Training School and is a member in good standing of the Qualitative Research Consultants Association, the American Marketing Association, and the American Translators Association. Enrique has conducted in-depth telephone interviews, ethnographies, observational research and focus groups (both in person and on-line) on projects with participants in the following areas: Areas of Concentration Both Hispanic and General Market for all fields Ad Testing Automotive Clinics Branding and Brand Direction Concept Testing Message Testing Packaging Testing Product Testing and Design Prototype Testing Service Testing Taste Tests Product/Category Experience Automotive Buiness to Business Entertainment Financial Services Food & Beverages Office Supplies Healthcare Medicare/Cal – State of California End of Life Political/Research Strategy Campaign Issues Initiatives/Platforms 2400 Fenton St., Ste 211, Chula Vista, CA 91914 · (619) 683-3898 · Copyright © 1994 - 2015

HOME WHO WE ARE SERVICES EXPERTISE WHY WORK WITH US WHO WE DO IT FOR CONTACT US ABOUT US ESPAÑOL SERVICES We offer expert project management of qualitative and quantitative primary marketing research projects in the US and abroad. We have extensive knowledge of the Hispanic market throughout the US, Mexico, Latin America and the Caribbean region. Our team has ten years of experience in moderating, conducting over 200 focus groups a year. Our services include: Focus group moderating Screener & discussion guide development Telephone, in-person and group interviews Fieldwork management Recruiting Facility rental Simultaneous interpreting Insightful data analysis, reporting and presentations Preparation of tailor-made, detailed and thorough final client reports Survey development Translation of written documents Cultural insight and perspective We offer research and market expertise for: Product Development & Positioning Print, Radio & TV Ads Direct Response Brand Strategy Message Design Concept Evaluation Market Profiling Attitude, Usage & Lifestyle Studies Website Usability Online Research 2400 Fenton St., Ste 211, Chula Vista, CA 91914 · (619) 683-3898 · Copyright © 1994 - 2015