Search About Our Brands Careers News Contact Us wet n wild Beauty for Wild Ones Since 1979, Wet n Wild has been serving affordable, high-performance products for beauty fanatics of all ages, ethnicities, and walks of life. No matter who you are, we have a product for you, Wild One. From your first lipstick ever to the black eyeliner you just can’t quit, once you go Wild, you’re with us for life. Safe & Cruelty-Free We’re cruelty-free and always have been! Plus, we are super safe: in a study that tested over 400 lipsticks across price points, Wet n Wild lipsticks came out on top. The Campaign for Safe Cosmetics detected no lead in our lipsticks. If you ask us, safe beauty shouldn’t be a luxury, it should be a given. America’s #1 Value Brand Nine out of ten of your friends have heard about us for a reason: our products have always been some of the best-priced beauty on the market. At any given moment, we are helping millions of people across the world feel beautiful at a price that feels right. We love that! SHOP BRAND About Who We Are Our Global Footprint Culture & Values Our Partnerships Our Brands wet n wild Lip Smacker Physicians Formula Careers Available Positions Locations FAQ News Contact Us Terms of Use Follow Us Copyright 2021 Markwins Beauty Brands, Inc. Sitemap