For partners Career About holding Range Factories Contacts Rus Eng whole site UNITED CONFECTIONERS homeAbout holdingHolding newsMore than 11.5 thousand children took part in the quest game from TM "Pochemuchka" ® MORE THAN 11.5 THOUSAND CHILDREN TOOK PART IN THE QUEST GAME FROM TM "POCHEMUCHKA" ® Do you want to be the first to know about the events taking place in the United Confectioners company? 06/27/2018 In early June, United Confectioners Holding held a large-scale promotion for the new Pochemuchka ® trademark . Quest games for children were held in 17 Russian cities and were timed to coincide with Children's Day. More than 11.5 thousand children took part in the action. They completed all the tasks of the quest and received a sweet prize - “Guess the taste” candy caramel from TM “Pochemuchka” ®. Holiday bases "Pochemuchki", decorated with colorful balloons, were deployed in city parks, squares and other recreation areas for parents with children. At the entrance to the event, young visitors were greeted by an animator-promoter who told about sweets produced under the Pochemuchka ® trademark and invited everyone to take part in an entertaining quest. According to the conditions, the young participants had to find four bases and on each to complete a small task - to guess the riddle, draw a picture, play a game with the host, etc. At the last base, all the guys received sweet prizes, balloons and, of course, a lot of positive emotions! This format of communication with consumers allows not only to convey information about new confectionery products to the target audience, but also to receive feedback on the taste preferences of young sweet tooths. In addition, such activity well emphasizes and conveys the gaming concept of the brand. According to the animators who worked at the events, not only the children, but also their parents were actively involved in the game and had fun with their children. Many family teams thanked the organizers and wanted such events to be held as often as possible and to become an integral part of all city celebrations. Today the assortment of the Pochemuchka ® brand includes many interesting and exciting products - Guess the taste caramel, where the color of the caramel does not match the taste at all, Add to milk fondant sweets for making a real milkshake, Combine tastes marmalade, where two marmalades together they give a new recognizable and unexpected taste, as well as Cola in Pocket caramel with a cooling cola-cherry flavor and other sweets. When reprinting news, a link to the site uniconf.ru is required TO RETURN About holding Range Factories For partners Contacts Hotline phone 8-800-200-55-99 Check QR code © 2002–2020 United Confectioners as part of the Guta Group . Investor Information | PD processing policy Site Map