Get IRI News and Insights Solutions News Insights IRI Marketplace (Partners) Company Marketing trends and solutions during (and post) COVID-19 IRI has developed a portfolio of rapid-response COVID-19 business solutions to help CPG manufacturers and retailers quickly understand consumers’ shopping and media consumption behaviors, including sales and out-of-stocks. With daily and weekly data, you can more confidently make better-informed near-term decisions while also accurately planning for the next several months. Effectively Manage Your Business During This Time Mitigate market-specific out-of-stock risks and recover 5%+ of lost sales longer-term Conversely, keep up to 13% of new buyers through targeted advertising immediately after trial Decide where to ship much-needed product inventory and realize incremental revenue for each point of distribution gained Plan effectively and avoid 10-20% short-term margin loss and longer-term sales erosion of 5-15% Identify and reclaim loyal buyers who are at risk due to forced trial of your competitors’ brands Watch the webinar "Solutions for Managing Your Business in Turbulent Times" IRI Solutions for Managing CPG and Retail Challenges During COVID-19 DAILY OUT-OF-STOCK TRACKING As the first syndicated service in the U.S. to provide daily out-of-stock views down to the city and county levels, this solution helps you ensure that inventory is on the shelf where it is needed most, mitigating lost sales and competitive threats. DAILY SUPPLY CHAIN POS DATA Identify opportunities by banner or market to address supply and demand in near real-time with daily monitoring of sales, pricing, and distribution for your products and competitors' products 90-DAY RETAILER-SPECIFIC SUPPLY CHAIN Access daily supply chain and sales trend data for Ahold Delhaize, Southeastern Grocers and CVS to identify and address supply chain challenges. A separate and similar trial program is available for Albertsons. DAILY FREQUENT SHOPPER DATA Access daily granular shopper-level data to understand COVID-19 impacts on consumer micro-segments and how stay-at-home orders and "high risk" shopping hours impact shifts in shopping behavior. WEEKLY CONSUMER PANEL Monitor weekly changes in trip and purchase dynamics to understand consumers who are purchasing your brand due to the crisis, as well as stockpiling and consumption changes across segments. SYNDICATED CONSUMER AND SHOPPER SURVEY Identify changes in consumers' shopping and consumption behaviors that offer long-term opportunities to build category and brand preferences. VERIFIED MEDIA AUDIENCES Leverage daily loyalty card data from 500 million loyalty cards across 117 million U.S. households to target existing and new brand buyers and optimize media campaigns based on shifting purchase behavior. DEMAND FORECASTING As the pandemic evolves, predict near-term and future local demand spikes and declines with greater accuracy based on daily and localized data inputs. CONSULTING/ADVISORY SERVICES Integrate all IRI solutions and other data/insights to develop a feasible strategy and actionable recommendations and tactics for both short- and longer-term recessionary environments. PRECISION PRICING Harness IRI’s advanced store-level price and promo modeling to determine granular, retailer-specific impacts and simulate full category results from pricing and promo actions, allowing contingency and scenario planning, along with ongoing monitoring and tracking. PORTFOLIO PROFITABILITY CONSULTING Provide end-to-end guidance to strengthen value proposition and select the most profitable opportunities among pricing, pack size, messaging and innovation to grow both top and bottom line while also driving market share. SEGMENT-SPECIFIC PRICING OPTIMIZATION Enable more strategic pricing based on securing longer-term shopper loyalty by targeting price and promo opportunities that resonate with most valuable shoppers while decomposing price and promo elasticity across consumer segments. To learn more about how IRI can help you solve your immediate business needs, contact your IRI representative or complete the form. Enter security code: SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology COVID-19 Solutions CPG Economic Indicators NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog C-Suite Series Podcasts Case Studies Thought Leaders Training Subscribe Webinars COMPANY About Us History Leadership Board of Directors Governance Privacy Careers Contact Us About us Contact Careers Do Not Sell My Personal Information Terms of Use Privacy Copyright 2021 IRI. All Rights Reserved.