Toggle Menu Prev Next 2 3 4 5 6 7 8 9 ABOUT US Alfred Franks the Founder of AFB Alfred Franks & Bartlett Plc was established in 1918 and is a well renowned consumer product development business, with integrity and an excellent reputation. Our mission is to design, develop, manufacture and distribute innovative product ranges and to be dedicated to our customers and the needs and development of their businesses. We aim to be our customers’ first choice supplier providing exceptionally designed product ranges and ensuring we meet, and where possible exceed, all our customer’s expectations by having a proactive, flexible and co-operative approach. OUR APPROACH AFB identifies gaps in the retail market for lifestyle product ranges across multiple sectors and using its wealth of industry experience, creates innovative & bespoke private label or Licensed product ranges at competitive prices. AFB has built its success and longevity through the talents and personalities of their knowledgeable teams, along with a passion for products. Each member of the team brings with them their own unique skills and perspective giving AFB a collaborative and creative edge. PRODUCT AREAS VAPING HEALTH & BEAUTY PHONE ACCESSORIES PROMOTION & TECH HOME LIVING EYEWEAR OUR EXPERTISE INSPIRATIONAL DESIGN & BRAND CREATION Bringing ideas to life through innovative design. A dedicated design studio involved from initial conception of product and packaging through to execution of the final product, also providing the supporting marketing & POS. Read More QUALITY ASSURANCE Consumer safety is of the utmost importance to both ourselves and our customers and cannot be compromised at any cost. We maintain a consistently high level of product quality by acute attention to detail at every stage. Read More LICENSING MANAGEMENT Within the AFB sunglass portfolio are many of the major and most topical kids Licensed brands. AFB have collaborated with Disney since 1976 when AFB introduced the first Disney Licensed sunglass into the UK market. Read More LOGISTICS AFB have longevity in the efficiencies of organising and managing warehousing and distribution. An integrated and reliable supply chain logistics operation is managed by a dedicated team who get to know our customers business and requirements, and the way each customer likes thing done. SALES & MARKETING AFB create beautiful product ranges from concept to shelf. Critical paths are created and managed ensuring all deadlines are met to ensure that customers get the best product on time. GLOBAL SOURCING Long standing partnerships in the Far East and Europe enable AFB to work tirelessly to find the best factories who can produce the best products, at the best price, while adhering to globally required quality standards WHO WE WORK WITH IN THE UK PRESS ROOM Leo Bancroft Signature haircare range launched in Tesco November 2018 saw the launch of celebrity hair stylist, Leo Bancroft, new hairstyling range in Tesco stores nationwide. The range consists of six signature products developed in partnership with Leo to create salon-standard results at home. A 3 easy step routine; 1:... Read More 100 YEARS OF Alfred Franks & Bartlett PLC 2018 is AFB PLC’s centenary year and to celebrate a party was held in beautiful & historic St Michael’s Manor Hotel. It was a beautiful summer’s evening in July and a perfect way to celebrate such a momentous occasion. Amongst the guests... Read More If you are interested in our products and services or have an idea you want to bring to market please get in touch. NAVIGATION Home About Us Our Approach Our Expertise Privacy Policy Declarations Of Conformity Contact Us ADDRESS Alfred Franks and Bartlett PLC AFB House, Unit 2, Alban Park, Hatfield Road, St Albans, Herts AL4 0JJ View On Google Map CONTACT US +44 (0) 1727 833 877 +44 (0) 1727 833 876 sales@afb.co.uk © 2018 AFB plc, All Rights Reserved. Company Registration No:2937270 - 2 Floor Gadd House, Arcadia Avenue, London N3 2JU. VAT No: 646 2591 23 We'll assume you're ok with this, but you can opt-out if you wish. Accept ^