Press Products Competencies CareerCompanies Downloads Contact DE EN Home>Press>Press archive>detail Press release, April 8th, 2021 10 YEARS OF JOYSON & PREH: 10 YEARS OF WIN-WIN Help shape the future of the automobile with “Passion for Excellence”. Bad Neustadt ad Saale. April 8, 2021 will mark the 10th anniversary of the acquisition of Preh GmbH by the Joyson Group from Ningbo / China. The transaction agreement was signed ten years ago by the previous shareholder Deutsche Beteiligungs AG (DBAG) from Frankfurt and Joyson founder Jeff Wang. Following the approval of the responsible authorities, the contractual closing took place at the end of June 2011. In the partnership with Joyson, Preh was able to embark on an exceptionally dynamic growth course with double-digit annual growth rates. Even if growth has recently lost momentum due to the general economic slowdown and the corona pandemic, On April 8, 2011 the transaction was headed: "Joyson and Preh forge a fast-growing technology company in the automotive market". Joyson founder and majority shareholder Jeff Wang stated on the occasion of the takeover: “We got to know and appreciate Preh through a joint venture and finally decided on a majority takeover due to Preh's first-class expertise. Joyson and Preh complement each other ideally due to their roots in different market regions. We will offer our mutual customers worldwide high-quality and at the same time cost-effective control systems for vehicle interiors. " Both sides kept their word and created a classic win-win situation: While Preh had a turnover of 351 million euros in 2010 with 2,471 employees, Preh today employs around 7,200 people and, under the aegis of Joyson, was able to increase its turnover to around 1.2 billion euros. In addition, the internationalization of the Preh business has been consistently advanced, particularly with the development of the Chinese market. Just as important: In addition to the further development of the core business in the area of driver control systems / HMI, Preh has invested heavily in the promising field of electromobility over the past ten years. However, the dynamic growth has also cost strength. The double-digit annual growth rates made a cost-cutting program and a new organizational structure necessary in 2019/2020. Significant positive effects have already been achieved through the cost reduction program and this is being continued with various measures. Despite the burdens from the Corona crisis and the generally high cost pressure in the automotive industry, Preh is optimistic about the future. Mit innovativen Technologien wie z.B. aktivem haptischen Feedback, der Kombination haptischer Bedienelemente mit Touchscreens sowie Steuergeräten, Boostern und On-Board-Chargern ist Preh sowohl auf neue Entwicklungen in der Cockpitgestaltung als auch im Bereich der Elektromobilität gut vorbereitet. Die aktuellen Herausforderungen in der Automobilindustrie geht Preh mit einem Höchstmaß an Kundenorientierung und Qualitätsbewusstsein an und bringt dies mit dem Claim „Passion for Excellence“ zum Ausdruck. With the new CEO Zhengxin “Charlie” Cai, right on time for the 10th anniversary, Preh has an experienced automotive manager at the helm, who has helped write the Sino-German success story as a member of the Preh management right from the start: “I'll be in the Have also been on board with Preh for ten years in the summer of 2021 and think that my management colleagues and I can proudly look back on what we have achieved together. As part of the Joyson Group, we have created a classic win-win situation with Preh and were able to steer the company through the Corona crisis in a stable manner. We are still facing major challenges, but the general direction is the right one. We are now making Preh fit for the next 10 years. " © 2021 | PREH GMBH IMPRINT DATA PROTECTION CONTACT