Skip to the content Businesspost online HOME News Writing a Press Release for Business 11 April 2021 By ROSIE HUNT Writing a press release is a process of selling and marketing your products and services. A press release is a form of communication that you send to the media informing them of an event or issue concerning your company. You may write a press release in support of your latest product or service. Or, you may be the author of a press release, who will be using it to promote your business. In either case, there are some basic things you need to keep in mind. When you write a press release, make sure you’re honest. There’s a big difference between writing something for personal purposes and writing it for the media. If you’re going to use this as a personal tool to sell your product, be sure to include details about the product, rather than just saying “buy my product.” If you’re going to use your press release for the media, make sure you give details that make it obvious that the product exists – who created it, when it was launched, how much money is spent on marketing and so forth. Don’t lie. Your reputation will be on the line. When writing a press release, you need to know who to contact if you need interviews or comments from the media. Find out if the particular news organization you’re working with will give you press time. Check if you are suitable for that. Some companies won’t consider you for press releases, even if you’ve done well writing them in the past. You need to include all the facts about your business. If the press release is being used to promote your product, you need to mention everything. If you are using it to build interest in a new start-up idea, mention everything except the details of the business. Make sure to avoid exaggerated statements. It’s best to stick to the facts. When writing a press release, don’t forget the benefits you want to convey to readers. Focus on what the readers can benefit from. For example, if you are opening a new boutique, you may consider how opening such a store would affect your customers. If you are looking for investors, talk only about the advantages they can get from you. If you are trying to raise money, emphasize how you intend to use the funds for business expansion. Be careful not to exaggerate. Be concise when writing a press release. Few people take the time to read long documents, so make sure you keep things short and sweet. Fewer words mean fewer words. If you need to include images or charts, do so sparingly. Try not to confuse the reader by making them think you are putting a lot of graphics in a small amount of space. Also, consider your language; try not to write in jargon that is too complex. Keep it simple! Avoid using complicated words and phrases when writing a press release. Your release must be easy to understand and analyze. Remember that it is your target audience that you have to please, so make sure your language is simple and easy to comprehend. Do not forget to proofread and edit your press release before sending it out. Look for spelling and grammatical mistakes. Send out as many press releases as possible because it will help increase your visibility. Finally, make sure you are consistent with writing a press release. The next step in writing a press release is distribution. You can either do this yourself or get a press release distribution service. A good service will allow you to easily add, remove or change parts of your press release. They can also track where traffic comes from so you know what strategy is working well. Remember that your release has a much higher chance of being distributed if it is well written and grammatically correct. Also, consider the target audience when choosing distribution services. Lastly, make your press release visible. Start by posting it on newsgroups, forums, blogs, Facebook, and other social networking sites. Make sure you keep the headline short and sweet, no more than two or three paragraphs. Include links to your website at the bottom of the release. If you follow these tips, you should see your press release start to have more circulation. Keep writing and re-writing. Remember that even though the internet is a great way to reach your target audience, there is still competition out there. Keep your press release fresh and newsworthy. You can be successful! If you are about to start your own business, you need to write a business plan. But what exactly does that mean? Simply put, it is the road map that you and your company will travel to reach your business goals. A well-written business plan can be the difference between success and failure. So what makes a good business plan? Well, as with any written document, it should be well organized and include the appropriate executive summary. That is, it should provide a clear overview of the business and what you hope to accomplish within it. It should also explain any plans that you have for financing in addition to your marketing strategy. All these should be the focus of your business plans. In order to attract investors, your business plan will also need to include a balance sheet and an income statement. The income statement shows the income produced by the company and the balance sheet presents information regarding both assets and liabilities. These will help you attract potential investors. They will also help you calculate your debt as well as determine if you will need outside financing to finance the startup. Without proper financial planning, you run the risk of being unable to meet your projected deadlines. When you prepare business plans for new businesses, it is important to use numbers and data accurately. This will show investors that you are serious about being successful. You may need venture capital in order to fund your startup business. If you do not receive venture capital, you may still be able to obtain angel investors or joint venture partnerships to help finance your business. However, you must make sure these arrangements are clearly defined in your venture capital contract. Your business plans should also include a vision statement and a mission statement. A vision statement can be written on a sheet of paper and discussed with your staff. It should include your goals and what you want the company to accomplish within the first year, two years, and three years. The mission statement is usually given more emphasis in the case of new businesses because it relates directly to the business. The mission statement can include terms such as “providing reliable products or services,” “building a team that is focused on customer service,” “building a community that is open and free,” and other similar terms. The financial planning section of a good business plans outline should address financing, which will be necessary for starting operations. In general, you may receive a loan from a bank or a private lender to fund your operations. You may also need to raise funds from a third party to fund advertising or marketing efforts. A complete analysis of your financing needs should be included in your executive summary. The marketing strategy is very important in determining whether an organization can attract customers and retain them. An executive summary should discuss how your business plan will attract customers and how you plan to keep them involved in your business. For example, if you are planning to start a mobile catering service, you should include a description of your business and what you plan to do to attract customers. You might also draw up a slide show of some of your best mobile catering menu items and how they appeal to different tastes and preferences. There are many key takeaways you can learn from developing and writing a business plan. A good idea would be to do a mock draft with your team so that everyone is on the same page. You can also use your executive summary as an outline and break down the various components. Writing a business plan for new businesses can be a fun experience. Post navigation Previous Post PREVIOUS How to Write a Business Plan Template Next Post NEXT Indian and International newspapers Search for: ARCHIVES November 2021 June 2021 May 2021 April 2021 CATEGORIES Articles News Proudly powered by WordPress | Theme: Popularis