IS RETURN Leroy merlin The client as the germ of digital transformation REAL MADRID TIME The keys. Catalyst of digital transformation: Central Purchasing, HR, Marketing, E-Commerce and Services. Towards the omnichannel experience: the figure of the seller as a brand ambassador in all channels. A new vision on the relationship with the client: in which he plays a role as a collaborator of the brand. In mid-2014, Leroy Merlin decided to give his clients a leading role in the business strategy and launch a community where they could extend their services in an omnichannel environment. To do this, he hired The Cocktail and since then, we have designed and launched the Community to clients, employees and strategic departments for the Leroy Merlin business, redefining their relationship with clients who until now had only been asked to do one thing in relation to the brand: buy their products. En la creación de la Comunidad Leroy Merlin, tuvimos en cuenta el posicionamiento de Leroy Merlin como líder experto en su sector para aprovechar el conocimiento interno de sus vendedores convirtiéndolo en el eje central de la estrategia. Este contenido, permite a Leroy Merlin desarrollar puntos de contacto con sus clientes en territorios inexplorados hasta ahora. VER ONLINE Más proyectos Anterior Real Madrid Siguiente El Tiempo Madrid · España C/ Salamanca 17 28020 Madrid Tel. +34 91 567 06 05 Fax. +34 91 141 36 91 D.F. · México C/ San Luís Potosi 196 int. 402 Col. Roma 06700, México D.F. Tel. +52 65482935 Bogotá - Colombia Cra 11 Nº 81-26 Oficina 301 Bogotá, Colombia Tel. +57 1 3000078 The Cocktail facebook twitter linkedin youtube flickr ®2017 · THE COCKTAIL GLOBAL, PART OF WUNDERMAN GROUP THE COCKTAIL VENTURES AVISO LEGAL POLÍTICA DE PRIVACIDAD POLÍTICA DE COOKIES CÓDIGO DE CONDUCTA