PRODUCTS HOME / PRODUCTS TWO ALTERNATIVES AND A MULTITUDE OF POSSIBILITIES SKYSIGN Digital rooftop signs light up the city skyline to build brand prestige and notoriety in long-term campaigns: outstanding visibility exceptional exposure time creativity, innovation and technology showcase advertiser messaging and strengthen brand identity unique brand image integrated into the urban landscape CITYWALL Blow up and boost your advertising campaigns (product launches, event promotions…) with giant banners and outsized billboards for maximum impact in the heart of the global city: non standard dimensions live event impact in urban space audience proximity narrative power of digitalisation THREE LOCATION CATEGORIES TAILORED TO MEET YOUR SPECIFIC NEEDS POWER Dense traffic routes and dynamic hotspots with a vast number of contacts EMOTION Locations with high symbolic, cultural and historic value, strong potential for audience engagement ICONIC Outstanding and unique city landmarks combining Power and Emotion characteristics INNOVATION OUR DAILY DEFI In outdoor advertising, performance depends on scale and location, as well as the content and technology deployed. In order to maximise engagement, emotional experience and the surprise effect on an ever more demanding audience, we have integrated two fields of innovation and expertise into the heart of our value proposition: – digital interaction – street art Digital interaction: innovative brand communication A few lines of thought: give your digital campaigns a « never seen before » impact deploy spectacular digital communication to create unprecedented dialogue with consumers outside traditional media give your brand a role in the city by positioning it as a purveyor of information or as pure entertainment Street art: rising to the urban challenge Original creations by artists and architects are the perfect antidote to the stress and concrete insipidity of the postmodern metropolis. DEFI offer brands new possibilities in terms of positioning and awareness by daring to be different. The integration of urban art into their advertising campaigns transforms brands into innovators and actors of change in the global marketplace. A few inspiring ideas: choose a work of art to create a striking outsize canvas which showcases your brand blow up your “classic” campaign to a large scale and customise with a local artist’s touch integrate your creative advertising into a building design or façade inaugurate a site or location with an artistic happening… Copyright DEFI ©2015 Legal disclaimer