Large Enough to Serve Small Enough to Care You are here Farming With Pride for 80+ Years King Fresh traces its roots to 1933, when a 17 year old Dee Wilson left Oklahoma in search of a better life for his family in California. After finding steady work, Dee was able to buy land in Shafter, California. Three generations later, Dee Wilson would remain proud of his family that retains his unwavering commitment to hard work and honesty. Today, the King Fresh brands are synonymous with quality, freshness and taste. Though the bulk of our farming is still done in the San Joaquin Valley, King Fresh Produce has expanded to regions in Chile, Peru, and Mexico that allow us to provide the best tasting Table Grapes, Tree Fruit, Citrus, and Berries year-round. To ensure that our fruit is handled with care from field to store, our Jody Fresh and River Island Fresh cold storage facilities are industry leaders in the pre-cooling and shipping of our produce, and King Fresh Transportation insures that our products are delivered on a timely basis to our customers. If Dee could only see us today, he would be proud to witness the heritage and ethics the company was founded on many years ago. King Fresh--grown and packed with pride. Home About Packaging Marketing Transportation Blog Find us on: