WDR mediagroup advertising Program utilization Business areas Companies Career Press Contact The mouse Strong children's brands at home and abroad more Merchandising Brand portfolio Program distribution Product distribution HOME PAGE PROGRAM REALIZATION BRAND PORTFOLIO THE MOUSE BASIC INFORMATION "The mouse" The original among the knowledge programs "Die Sendung mit der Maus" presents complex issues in an entertaining and understandable way. The unique concept has made it a seal of approval for modern knowledge transfer and the almost 50-year presence on the screens has led to the maximum awareness of the program in Germany. The mouse has become the leading knowledge brand in Germany and a real icon. Core target group for licensed products: Children aged 4 to 6 years (for the mouse spots) and aged 6 to 9 years (for the non-fictional stories), another target group are adults with an affinity for retro design. TV broadcast Uninterrupted broadcast for over 45 years Every Sunday morning at 9.30 a.m. in Erste and at 11.30 a.m. in KiKA Repetitions weekly in the ARD broadcasting network and in KiKA The program thus regularly reaches an audience of millions. "Die Maus" digital The multi-award-winning website www.wdrmaus.de is the most successful WDR program on the Internet (which is not first broadcast on WDR television) (Source: Online Statistics WDR, WDR Kommunikation, Forschung und Service, Medienforschung online, as of August 2018) The WDR mouse app is even among the top 5 in the Google Play Store under the category of noteworthy apps and games In 2018, the WDR received the award for the most educationally valuable multi-media product - the mouse app Open your ears: here comes the mouse! "Die Sendung mit der Maus zum Hör" has been available since December 2019. The new audio offer includes both a new digital radio channel and new daily podcasts for children To press Send Basic information marketing Contact person: inside Homepage The mouse License brand mouse Licensing : for all product areas License area : worldwide The mouse The WDRmg published the radio tariffs for 2022 The advertising prices 2022 of the WDR radio offers: market-based and reliable. More info Advertising consultation hour compact - radio advertising in special times. The short talk format for all pressing questions about audio advertising. More info Very close to the program: TV sponsorship in the first Become a TV sponsor in Erste now! More credibility and acceptance for your brand message More info advertising radio TV sponsorship Program utilization Merchandising Brand portfolio Program distribution Product distribution Business areas Business areas AH Business areas IO Business areas PZ Companies portrait Press Publications engagement Career service Contact & directions Newsletter data protection imprint Cookie settings Privacy settings We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential statistics External media Accept all Save on computer Individual data protection settings Cookie details Data protection imprint