+1 513 354 3833 Selecteer een taal▼ People MRAnalysis™ Services MRApproach™ COVID-19 Industry Resources Blog Join Our Team Contact Agile Marketing Trends and Considerations for Production August 3, 2020 SHARE: In recent years, we’ve watched the world’s most enduring brands undergo significant change. They were navigating an evolving media landscape and needed to find ways to engage with consumers more effectively. Then, 2020 hit — and the pandemic put marketing and agency teams to the true test. They were forced to shift strategies, re-concept creative, and modify messaging. While the need for flexible, nimble movement has been essential during the outbreak, the idea of “agile marketing” has been heating up for some time. This “forced” need for agility may be catapulting brands into sustainable future practices. Check out our Industry Report, “A Catalyst for Change: Agile Marketing Trends and Considerations for Production” for a deeper dive on the topic. Access the Report Here Search About Us We help clients maximize the value of their production investments across all channels - TV, video, print, radio, out-of-home, digital and experiential. Find out how MRA can help you get more out of your production spend. Call us at +1 513 354 3833. Categories Brand Managers Commercial Production Marketing Procurement Reviews Talent Transparency Uncategorized More Posts Industry Report: Extreme Disruption May 29, 2020 Because of COVID-19, many marketers stepped away from carefully laid plans and playing constant catch up to shifting priorities. On top of that,... 5 Tips for Optimizing Your Production Budgets October 2, 2018 Defining The Actual Role of Broadcast Advertising August 3, 2018 What is advertising? In its simplest form, advertising is a message from a seller to a poten­tial purchaser – which the seller hopes will produce... What can MRA do for you? Let's Chat Global Headquarters 3979 Erie Avenue Cincinnati, Ohio 45208 USA +1 513 354 3833 Schedule a capabilities demo Links Contact The MRA Way We pride ourselves on being extremely responsive to our brands and agencies, on bringing new ideas and cost-savings programs to our clients, on having state-of-the-art tools and technology, and on having a “best-in-class” reputation in our industry. © 2021 MRA Advertising/ Production Support Services, Inc. Web Design by Primax Studio