about the company | products | search | repairs | contacts | for dealers | news | job vacancies | Site Map OFFICIAL PARTNER Variable data printing For any enterprise, the use of a marketing technique based on the capabilities of “VDP - variable data printing” systems means a number of advantages that are unattainable in other ways: a higher level of sales, due to an increase in the response as a result of the use of targeted marketing and advertising materials, made in accordance with the interests of the addressees. At the same time, due to, for example, eliminating storage costs and potential losses during the obsolescence of large circulation of printed products for advertising and information purposes, it is possible to achieve a reduction in the total cost of printing. A significant plus is that in addition to the creation of printed forms, parallel, within the framework of a single task, the creation and distribution of electronic versions of documents - web pages, emails with targeted information for the addressee (for example, about personal discounts) can be performed. At the same time, the unity of the design, as well as the content of both printed and electronic documents, is preserved. Personalization is a unique opportunity for digital printing, when each copy of a print run has individual data, such as text information (for example, last name, first name and patronymic, address, company name), graphic information (for example, logo, photograph of the addressee). Personalization allows you to print individual copies within a single run, each of which is distinguished by its individual content of text, digital and illustration data. As a result, each print in a run is unique and addressed to a specific user. The personalization technology is based on combining the information requested from the database with a static template of the rest of the image. It is done in real time just before the variable data is printed. Types of personalized products: diplomas, certificates greeting cards, invitations (for a reception, wedding, anniversary, etc.) badges envelopes. Personalization is widely used when printing organizational materials, tickets, product labeling. Personalization is irreplaceable when preparing and sending direct letters. A combination of offset and digital technologies is also used. For example, the main circulation of a magazine is printed on offset, and a tab with personalized information is printed digitally. A special feature of digital printing - personalization can be in demand in many new markets. The use of full-color digital printing for these purposes allows for deeper personalization. Modern technologies give everyone the freedom of self-expression in the field of personalization - a variety of design of the same publication or differences in content for different parts of the circulation. The beauty is that the trend towards personalization is actually just beginning - there is an opportunity to make your advertising products a unique value-added proposition. To print with personalization, you must: 1. Оригинал-макет печатной продукции, в дизайне которого предусмотрено место для переменных данных; 2. База данных с переменной информацией (в самом простом случае это текстовый файл с именами и фамилиями). Для выполнения персонализации следует передавать в типографию информацию, структурированную в виде баз данных .dbf или файла Excel, в котором в табличной форме представлены необходимые текстовые или цифровые переменные данные, включая имена файлов с иллюстрациями. Количество столбцов должно соответствовать количеству окон персонализации, количество строк количеству элементов. Проверьте регистр и орфографию текста. Укажите расположение, размер, цвет и начертание шрифта персонализации. Если хотите использовать свой шрифт, приложите файл шрифта в отдельной папке. The rest will be done by special software of the printing equipment and our company. Price list Konica Minolta Kyocera Ricoh Xerox Canon Epson Toshiba KIP Fellowes Contex Used equipment Archive of products Promotions Polygraphy Head office : 197110, St. Petersburg, P.S., Maliy pr., 36-38, tel .: (812) 336-28-50, fax: (812) 336-28-39, e-mail: sunspb (at) suncopy.ru Territorial offices of digital printing and retail sale of equipment m. << Technological Institute >> 1st Krasnoarmeyskaya st., 24/21 (812) 316 3183 (812) 702 6207 yury.kornyushkin (at) suncopy.ru m. << Ligovsky prospect >> Chernyakhovsky st., 24 (812) 575 5153 (812) 764 8618 ilias.abdrakhimov (at) suncopy.ru m. << Petrogradskaya >> Kamennoostrovsky prospect, 54 (812) 234 2222 (812) 347 5280 vladimir.belsky (at) suncopy.ru Ricoh | Kyocera | Konica Minolta | color printing | drawings | Advertising and marketing on the Internet "Info-Mark"