Skip to accessibility help Samsung Search Basket Open menu Explore Stories Brand How-To Experiences Community Corporate Citizenship January 11 - 14, 2021 Join us to see how Samsung is creating a Better Normal for All. With smarter, personalized technology centered around people and our evolving needs, Samsung is reshaping our everyday experiences to build a brighter, better tomorrow for everyone. A better life enabled by technology A Better Normal for All Welcome to a future where you can live better in your own, unique way. Enabled by a more personalized experience and AI innovation, Samsung is exploring how we can build a better future for our planet, and our people. Join us to learn more about how we’re building a Better Normal for All Play Video [CES 2021] A Better Normal for All | Samsung video Sebastian passes through virtual door, as the speech moves onto introduction of new Bespoke model. Play video Part 1 Better Me : Personalisation Bot Handy passes Sebastian a glass of water. Play video Part 2 Better Living : AI in Daily Life A photo of several different people in grids. Play video Part 3 Together for Tomorrow Reimagining the viewing experience Neo QLED Greatness never ends, but evolves MICRO LED Born to be incomparable Redefining the home Samsung Bespoke 4-Door Flex Fits your lifestyle, Bespoke WF8800A/DV8800A Efficiency Clean. Intelligent Wash. JetBot 90 AI+ More intelligent and efficient cleaning *The products displayed on this page are those announced globally by Samsung Electronics at CES 2021 held on 11-14 January 2021. Not all of these products/models will be released in UK. The specific products/models to be released in UK will be the subject of separate local announcements throughout the course of 2021. Reshaping your experience Intelligent Robotics Human-centered AI to build a better future for all. Digital Cockpit 2021 Solution that transforms a car from transportation to daily living and life space Reconnecting you to what you love Galaxy Note20 | 20 Ultra 5G As beautiful as it is powerful Galaxy Buds+ BTS edition Sound you can feel CES 2021 Best of Innovation Awards CES 2021 Samsung Newsroom *Visitors will be directed to the global page in English. MORE INFO * Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice. * Availability of products may vary by region. Footer Navigation Product & Service Smartphones Tablets Audio Sound Watches Smart Switch Mobile Accessories TVs Lifestyle TVs Refrigerators Laundry Air Solutions Cooking Appliances Monitors Memory Storage Sound Devices Shop All Offers Contract Phones Trade In Deals Samsung Upgrade Programme Samsung People Video Chat Track Your Order Delivery and Returns Online Shop FAQs Privacy (Online Shop) Business Shop Samsung Experience Store Support Solutions, Manuals & Downloads Book a Repair Track my Repair Warranty Information How to Guides Contact Us Product Registration Give Feedback Account & Community My page My products Orders Wishlist Members Vouchers Community Samsung Rewards Sustainability Overview Environment Corporate Citizenship Digital Responsibility Labour & Human Rights Diversity & Inclusion Sustainable Supply Chain Modern Slavery Act Statement Gender Gap About Us Company Info Business Area Brand Identity Careers Investor Relations Newsroom Ethics Samsung Design Copyright© 1995-2021 Samsung. All rights reserved. United Kingdom/English Accessibility Help Terms and Conditions Privacy Cookies Legal Sitemap STAY IN THE LOOP? Samsung and Cookies Our site uses cookies. We'd also like to set optional cookies to give you the best experience and provide you relevant advertising. You can choose to manage your preferences or accept all cookies. You can also read our Privacy Policy and Cookie Policy for more information. I WANT TO MANAGE COOKIES I AM HAPPY WITH ALL COOKIES. LET'S GO!