English What we do Case studies Industry insights Our clients Cookie-less solution Get in touch Powerful | Red Carnation Hotels How we generated 22x more revenue for Red Carnation Hotels What was the brief? Red Carnation Hotels wanted to increase brand awareness. Their goals was to achieve a CPA target of £50-£75 across seven hotels. They also wanted to test the effectiveness of user generated content creative versus professional creative in programmatic campaigns. What did we do? We targeted affluent travellers who had the budget to afford a stay at a high-end hotel in London, and were exhibiting a desire to do so. We used look-alike targeting, contextual targeting, keyword targeting around London premium hotels, travel and holiday, third party segments and proprietary data. We also treated the budget as fluid, and we varied strategies to optimise to minimise CPA and maximise booking value. What was the result? We delivered a total revenue of £292,507, an overall ROI of 18.28 and a CPA £66.95. Our combined USA and UK ROI was higher than any other paid advertising activity during that time period, and our programmatic campaign generated 22 times more revenue than any other type of top of funnel online advertising. 22x MORE REVENUE 18.28 ROI £292k OF REVENUE £66.95 CPA What did the client say? “Crimtan’s campaign far exceeded our expectations. It had a significant impact on both our brand awareness in key markets and in reaching our quarterly revenue goals. We combined UK and USA activity, and both performed well. The combined ROI was also higher than any other paid advertising activity during that same time period. And the revenue generated through programmatic was 22 times that of other types of top of funnel online advertising. As a result, we will definitely be running another campaign and we intend to make programmatic advertising a continuous part of our online advertising.” Download our full case study, including details of how we generated 22 times more revenue and what we learned from the campaign. Industry --None-- Retail Travel Finance Property Technology Telecom Auto Gaming & Gambling Energy Healthcare Charities Public Sector Education Media & Entertainment Food & Drink Recruitment Sport Other Creative Marketing Country --None-- Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas, The Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia & Herzegovina Botswana Brazil British Virgin Is. Brunei Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Rep. Chad Chile China Colombia Comoros Congo, Dem. Rep. Congo, Repub. of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia, The Gaza Strip Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Fed. St. Moldova Monaco Mongolia Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria N. Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Kitts & Nevis Saint Lucia St Pierre & Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome & Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad & Tobago Tunisia Turkey Turkmenistan Turks & Caicos Is Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands Wallis and Futuna West Bank Western Sahara Yemen Zambia Zimbabwe Published: July 9th, 2019 Updated: March 16th, 2021 More case studies How we beat Shoeaholics’ Black Friday target ROI by 55% Read case study How we delivered a positive ROAS for BWS in just 10 days Read case study How we beat the CTR by over 400% for Abu Dhabi Culture and Tourism Read case study Better new customer rate than search or social Want to work with us? 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