Individuals & families Business Intermediaries Healthcare professionals Find a healthcare professional or service Careers Sign in You are Here: About Bupa Our leaders Back to About Bupa Our leaders Carlos Jaureguizar CEO, Bupa Global & UK Carlos became CEO of Bupa Global & UK, subject to regulatory approval, on 1 April 2021. In this role, he is accountable for Bupa UK businesses and a number of Bupa Global international health insurance businesses. Carlos joined Bupa's business in Spain, Sanitas in 2006. He was Strategy Director and then CFO of Europe and Latin America Market Unit. He became General Manager for Bupa Chile in 2018. Alex Perry CEO, Bupa Insurance Ltd Alex is CEO of Bupa Insurance Ltd, and the General Manager of UK Insurance. He joined Bupa in 2008, leading the Clinics business, and has also been the Director of Health and Benefits Management for the UK Health Insurance business, where he was responsible for the healthcare that our customers receive. He was previously a Principal at Marakon Associates, the strategic advisory firm, and before that held a number of commercial roles at First Choice Holidays. Sheldon Kenton Managing Director, Bupa Global & CEO of GeoBlue Sheldon joined Bupa in December 2015 and is Managing Director of Bupa Global, as well as CEO of GeoBlue which is part of Bupa Global and is our joint venture in North America with the Blue Cross Blue Shield organisation. Prior to joining Bupa Global he had an 18 year career with the Cigna Corporation based initially in Europe and then North America where he held a number of senior leadership positions in the Cigna Global Health Benefits business. Gabriela Pueyo General Manager, Bupa Dental Care Gabriela became General Manager of Bupa Dental Care in November 2018. Since joining Bupa in 2003 she has held a number of senior roles in the Sanitas business, including Strategy Director, CFO and General Manager of Sanitas Dental. In January 2017 she was appointed Chief Strategy Officer. Gabriela started her career as a strategy consultant at McKinsey and Company. Rebecca Pearson General Manager, UK Care Services Rebecca is General Manager of Bupa UK Care Services, overseeing our network of over 130 care homes and retirement villages. With more than 25 years working at Bupa UK, Rebecca was previously Operations Director for Bupa UK Care Services, a role which she held for over seven years. Prior to joining our Care Services business, Rebecca spent over 20 years working for Bupa UK Insurance, where she held positions including Head of Operational Sales. Sarah Melia General Manager, Health Services Sarah was appointed Interim General Manager of Bupa Health Services in 2021, overseeing Bupa Health Clinics and Cromwell Hospital. She previously held the role of Managing Director of Bupa Health Clinics since 2018. Sarah commenced working at Bupa in 2011 starting out as a Regional Director in the Care Homes business before becoming Regional Managing Director, a position that she held for three years. Before working at Bupa, Sarah held several senior commercial and operational roles within the retail travel industry, including Operations Director for a national travel business responsible for leading over 500 high street travel agents and supporting services across the UK. Charles Richardson CFO, Bupa Global & UK Charles became Chief Financial Officer, Bupa UK in January 2018. He has been at Bupa since 2002 and in his previous role he was Strategy and Mergers & Acquisitions Director for Bupa in the UK, where he led the acquisition of Oasis Dental Care and the sale of part of our care homes business to HC-One. Prior to that, he held a number of senior roles in Bupa's Centre Finance team. Before joining Bupa, Charles was a manager in Arthur Andersen's international tax practice advising multi-national groups on cross-border financing and transactions. Stuart Brown General Counsel, Bupa Global & UK Stuart joined Bupa in February 2018 as General Counsel, UK. Stuart was formerly General Counsel and Company Secretary at Guardian Financial Services Holdings before that he was Group Legal Director at Friends Life plc. Stuart has also held senior legal counsel positions at Swiss Re (Admin Re UK) and GE Insurance Solutions. Stuart trained and qualified into the Corporate Insurance team at Clifford Chance. Sally Pain Chief Sustainability and Corporate Affairs Officer, Global & UK Sally is Corporate Affairs Director, responsible for media and external relations, internal communications, public affairs and corporate responsibility and sustainability in the UK. Sally joined Bupa in 2014 as External Relations Director for UK and Group. Prior to this Sally has held various Corporate Communications and consulting roles. Tom Webber Chief People & Procurement Officer, Bupa Global & UK Tom is the People Director for Bupa UK. He joined Bupa in 2018, prior to that he was Transformation and Change Director at TalkTalk. He has held a number of senior Human Resources and Transformation roles in multiple sectors including manufacturing, supply chain and telecoms. Rob Edmundson Chief Transformation & Operating Officer, Bupa Global & UK Rob was appointed Transformation and Marketing Director in January 2018. He joined in Bupa 2013 and has held several leadership roles within the organisation across Digital, Customer Experience and Product Management. Rob previously worked for Vodafone where he held several global commercial and customer roles. He started his career as a business consultant with Accenture. Steve Friedlos Chief Information Officer, Bupa Global & UK Steve has held senior technology roles at Bupa since 2018, becoming Interim Chief Information Officer of the Bupa Global & UK market unit in April 2021. He has previously held IT leadership positions in broking, investment banking, asset management and retail financial services, including CIO roles at the Co-operative Bank, KBL European Private Investors and Genworth Financial. Our directors would be happy to hear from you. Email us Careers Privacy and cookies Sitemap Accessibility Legal notices Data tips Investment scam-warning © Bupa 2021 Cookies help us provide you with the best Bupa experience We use cookies to analyse our website performance, to enhance and customise content and for advertising purposes. To consent to our use of cookies please click “Accept cookies”. To find out more or to object please click “Cookie settings” and use our cookies manager. Accept cookies Cookie settings