About Specialisms Work News Join us Find us SPECIALISMS Workforce Training Engaging staff & building armies of advocates Workforce Training and Employee Brand Engagement People are the key to driving choice, recommendation and ultimately brand love. Every brand has the opportunity to build its following from the ground up by engaging those on the front-line - the staff who come face to face with customers. Engage your staff in learning and training that helps them feel closer to your brand, and your staff will become more than just facilitators. The problem is that most training and learning tools are built for academia, with too much focus on structure and bureaucracy, and not enough on the things that make modern learning so engaging. Our training and engagement approach brings purpose to the learning you’re asking your staff to do. It uses responsible gamification and behavioural nudges to encourage participation, and build momentum through community building and healthy competition. Our flagship example is Samsung UK’s training and engagement programme, Backstage. Built by Iris in 2014, we continue to develop and manage the platform. Over 30,000 members - an army of Samsung advocates - use Backstage regularly. CAPABILITIES e-Learning Platform Build Learning Content Product Launches Totara CONTACT US HIGHLIGHTS Key Workforce Training work SAMSUNG Backstage GUINNESS Brewing The Future MORE WORK CLIENTS We work with IRIS NEWSLETTER Be the first to hear what we’re up to GET IT Twitter Instagram Facebook LinkedIn Terms of use Privacy Policy Cookies policy Supplier Code of Conduct London Gender Pay Gap Report We use cookies to make this website work better for you and to track site visits anonymously. You can opt out if you like. Tell me more CONTINUE