About James Edward & Companies James Edward & Companies While Red Bull was already an established brand and booming trend in Europe in the late 1990s, it was virtually unknown in the U.S. After all, Red Bull was introduced in Europe in 1986 but it wasn’t until 1997 that Red Bull North America was founded and began its Red Bull distribution on this side of the ocean. At the same time that Red Bull was opening its first U.S. office in California, Jim Rubenstein, President of James Edward and Companies, Inc., the management company for Matador Distributing, LLC, Chaparral, LLC and Viva Distributing, LLC, was working as a broker of leading brands in the beverage and food industry. Jim was intrigued by the “Red Bull phenomenon” that was taking over Europe. He was sure that in America, like Europe, it would become more than just a popular drink—it was going to emerge as one of the fastest-growing trends in the U.S. market. Jim had been in the beverage industry for over 20 years and had never seen a brand quite like Red Bull; it was amazing to him that one product could support the entire brand and still experience continued growth. [Read More] James Edward and Companies, Inc., the management company for Matador Distributing, LLC, Chaparral, LLC and Viva Distributing, LLC CONTACT US Matador Distributing, LLC 5300-C Westpark Dr SW Atlanta, GA 30336 770-428-0606 FOLLOW US ON INSTAGRAM © Copyright 2021 | Matador Distributing, LLC | All Rights Reserved

ABOUT US Matador Distributing James Edward and Companies began in 1994 as a full service broker firm that helped innovative beverage brands set up distribution. In the early 1990’s, Red Bull was already an established brand in Europe, however It was virtually unknown in the US. In 1997 Red Bull North America was founded and began distribution of Red Bull in America. James (Jim) Rubenstein, President and CEO of James Edward and Companies, Inc. was intrigued by the “Red Bull phenomenon” that was sweeping over Europe. Jim was sure that it could become more than just a popular drink in the U.S. In 1997 Jim wrote to Red Bull and asked to broker their product in the U.S. though his current food and beverage brokerage firm at the time. However, Red Bull was looking for independent distributors, not brokers. If Jim wanted to be a part of the Red Bull brand, he would have to start an entirely new company. Convinced of Red Bull’s potential, Jim and his partners mobilized into action. Today, James Edward and Companies service more than 13,000 retailers alongside its three distribution companies, house over 280 employees and is continuously growing! [Read More] Matador Distributing began its operations in March 2000 in Atlanta, GA as James Edward and Companies first exclusive Red Bull Distributor. CONTACT US Matador Distributing, LLC 5300-C Westpark Dr SW Atlanta, GA 30336 770-428-0606 FOLLOW US ON INSTAGRAM © Copyright 2021 | Matador Distributing, LLC | All Rights Reserved