Facts and figures As a news brand, NRC reaches 4.1 million Dutch people every month and is the shortest path to the most selective reach among highly educated, high-income Dutch people who take the time to savour our content. The paying NRC reader is not only involved, but he or she has also committed to NRC for at least one year. About our papers About our digital options About our podcasts About our readers Print 1.4 million readers per month More about our newspaper nrc.nl 41.5 million page views per month More about nrc.nl Podcast 1.8 million downloads per month More about our podcasts Print With NRC Weekdays and NRC Weekend, NRC reaches a total of more than one million readers each month. On average, our readers spend a very long time reading content: NRC Weekend is one of the newspapers in the Netherlands with the longest reading time. NRC Weekdays 362,000 readers on average, per publication 32 minutes of reading on average, per publication NRC Weekend 593,000 readers on average, per publication 51 minutes of reading on average, per publication Digital Every month, nrc.nl reaches an average of 3.3 million Dutch people. The number of paying readers on nrc.nl is growing, and readers spend a long time on our online articles. In addition, we use newsletters and social media to extend NRC’s digital reach. 41.5 million page views per month Actively in view of the reader for 18 seconds Thanks to MOAT, our method of measurement, we know with certainty that when our readers are active on nrc.nl your advertisement is actively in-view for an average of 18 seconds. Asynchronous loading nrc.nl loads advertisements asynchronously. The advertisement loads ‘on-scroll’, meaning only when it is actually visible to the visitor of the relevant page. Contact us Podcasts Our podcasts NRC Haagse Zaken (on politics), NRC Onbehaarde Apen (on science) and NRC Vandaag (one news story, every working day) are growing weekly in the number of downloads per episode. That way to reach listeners with your commercial message when they are on-the-go and fully focused. 1.8 million downloads in total per month Contact us of the NRC Vandaag listeners say they listen to every episode of our listeners are between the age of 25 and 34 About the NRC reader NRC has the most selective reach among the highest social class (AB1) and for HBO+ educated readers of any newspaper in the Netherlands. This makes NRC the shortest path to highly educated, high-income Dutch residents who additionally exhibit above average interest in art, culture and the economy, among other topics. Contact us A B1 B2/C/D Print Online Average NL Social class NRC readers are over-represented in the AB1 social class. This social class is composed of individuals who have the highest level of education and have principle wage earner professions. W1(high) W2 W3 Print Online Average NL Socio-economic class NRC readers have high incomes: whether in print or online, we reach many readers from the highest socio-economic class. The socio-economic class is based on the annual gross household income, the household level of education and on being a home owner. 68% High 23% Moderate 9% Low NRC Average NL Print Online Level of education Through print and online media, we reach highly educated readers (HBO+), again with a high selectivity. Age distribution The traditional newspaper reader is slightly older than the average Dutch person. One quarter of our print readers is aged 35 or younger. For our online content, one third of our readers is aged 35 or younger. Younger than 18 18-34 35-54 55-64 65+ 8% 17% 22% 20% 33% Print Online Average NL NRC Average NL Our readers' interests The NRC reader is above average interested in subjects in the fields of art, culture and literature. In addition, the NRC reader has an above average interest in economic and financial topics, development aid and politics. More information Are you interested in advertising in one of our titles or would you like to know more? We would be happy to personally assist you. Send us an email Or telephone us on +31 (0)20 755 3053 Sources print: NOM Mediamerken 2020 I, NOM NPM 2020-IV, NOM NPM 2020-III Sources digital: NOBO December 2019 - May 2020, Inhouse research, Google Analytics, MOAT Sources podcasts: Art19 total downloads October 2020 - January 2021, Inhouse research among listeners NRC 2020 Sources NRC reader: NOM Mediamerken 2020 I, NPDM 2020 (incl. NPM 2020-I) The numbers shown on the NRC reader are based on average reach per week. Nes 76 1012 KE Amsterdam The Netherlands All Contact Information Traffic & Sales Support traffic@nrc.nl Sales sales@nrc.nl Sales NRC Carrière carriere@nrc.nl Familieberichten familieberichten@nrc.nl Traffic & Sales Support +31 (0)20 755 3051 Sales +31 (0)20 755 3053 Sales NRC Carrière +31 (0)20 755 3055 Familieberichten +31 (0)20 755 3052 Home About NRC (NL) Copyright (NL) Privacy statement (NL) Advertisement specifications and deadlines General Advertisement Terms and Conditions of NRC Media B.V. This website uses cookies for functional and analytical purposes. Read more about our cookie policy. RejectAccept