expertise services viewpoints resources about contact EXPERTISE / HEALTH ADVERTISING, MARKETING & BRANDING The YMCA of Greater Des Moines Case Study WHO THEY ARE The YMCA of Greater Des Moines promotes healthy living by offering programs that build a healthy spirit, body and mind to more than 65,000 members at seven branch locations across Central Iowa. HOW WE HELPED Brand Messaging / Creative Development / Brand Publicity / Creative, Website & Collateral Development OVERVIEW Competing against summer for new memberships and member retention, The Y needed to stay cool with a solution to keep members indoors while the sun beckoned outside. To answer The Y’s call for a promotion that could stand against the heat of summer, Meyocks leveraged its health marketing and advertising expertise to make The Y a part of summer. Creating promotions across digital, radio, outdoor and print platforms, we hit directly at members’ desire to never miss out. Situation Summer is a time that takes people’s attention and activities outside. Because of this, The Y predictably suffers a drop in membership. When The Y came to Meyocks with a desire to counteract a decline in memberships over the summer months, we answered the call by suggesting something completely unconventional but highly effective: bribery. Solution Using dollar bill George Washington as our mascot, we announced to the greater Des Moines area the Y.O.U. Summer Membership promotion, where every day a new member worked out, he or she earned a dollar back. The bright, workout-themed posters and promotions fueled digital, radio, outdoor and print all summer long. But it didn’t stop there. In select Y locations, we engaged members with out-of-the-box on-site activations consisting of hashtag-worthy, Instagrammable backdrops that propelled members to whip out their phones, snap a selfie and share the fun they were having at The Y with their followers. Results Thanks to the Y.O.U. promotion’s incentive to sweat inside, the YMCA saw a 21 percent increase in new memberships over the same comparable period in 2018. Interested in a more meaningful conversation about healthcare marketing strategy or your marketing plan? We’re a branding and marketing agency focused on health brands. Give us a shout to talk about the health of your brand. First Name * Last Name * Company * Email * Message * Submit Required fields are marked with an * NEXT CASE STUDY Physicians' Clinic of Iowa View case study 6800 Lake Drive Suite 150 West Des Moines, IA 50266 t 515-225-1200 e meanmore@meyocks.com LET'S GET SOCIAL © 2020 Meyocks expertise services viewpoints resources about contact careers site map privacy policy Contact Us We use cookies and other data-driven technologies to analyze our traffic and to enable other functionality. Our Privacy Policy provides more information. By using this website, you agree to the terms of our Privacy Policy. CLOSE