Client Leica Web www.leica-camera.com IMAGE ESSENTIALS TELL STORIES LIKE NO ONE ELSE Amongst all premium camera manufacturers throughout the world, Leica enjoys a truly legendary reputation. We highly value our longstanding partnership with the iconic brand, and were more than thrilled when they asked us to create a 360° campaign presenting their state-of-the-art, mirrorless full frame camera system: the Leica SL System. The SL System is extremely versatile and enables both videographers and photographers to tell stories with significance. Based on this insight and our positioning, we created a concept about what it really means to make a fundamental choice. To bring our concept to life, a captivating and emotional campaign video was produced that speaks directly to the soul of a photographer; while a series of key visuals covered the more technical side of the SL System. Besides portraying some of the world’s most renowned photographers, each key visual was designed to represent an individual aspect of the Leica SL System that truly stands out and creates interest among a very specific target audience. Have you already done your fundamental choice? INSTANT PHOTOS ON A WHOLE NEW LEVEL ‘Polaroid’ has become the generic term for any instant camera around, but one of them stands out from the rest: The Leica Sofort. A vintage-inspired camera that offers on-the-spot photos in true Leica style and tradition. Our campaign was aimed at sophisticated image makers – people who care about composition, technique and aesthetics. We wanted to show them the beauty in everyday life whilst demonstrating the many great reasons to keep your Leica Sofort close at hand. A REAL-DEAL ADVENTURE CAMERA For years, ‘outdoor’ cameras languished in the world of the point and shoot; poor image quality, little to no manual control, cheap materials and limited features. We wanted a camera that could get wet and stand up to real adventures without compromising on the performance or quality. We planted the seed and they followed up with the Leica X-U; a truly one-of-a-kind camera. To coincide with its release, we executed a full-scale launch campaign… and the rest is history. MAKING MERCHANDISE THAT MATTERS Merchandise done well is an excellent tool to help turn fans of your brand into its greatest ambassadors. For Leica, our t-shirt series featured stylish designs and slogans that guarantee to put a smile on the face of any photographer. See one of these rare finds in public and you’ll know they're part of the club. Always innovative, modern, and creative – with an eye towards the future and full of ideas. That’s my experience with zooom productions. When you walk into the agency you’re greeted with not only young, adventurous people, but a friendly and inspiring atmosphere. Founder Ulrich Grill’s interaction with his young team is authentic and effective – they’re enthusiastic and engaged. It’s always a pleasure to work with zooom. Karin Rehn-Kaufmann, Art Director and Chief Representative, Leica Galleries International LEGENDARY CAMERAS REFINING LIFE WITH LEICA What brings us the most enjoyment out of our work with Leica? That we get to help them with so many unique projects surrounding the brand – from ambassador projects, to classic advertising, to unique branded merchandise that helps the brand find new audiences and fans. One thing is for sure – like the value of a Leica camera, we hope this friendship is forever. LIKE WHAT YOU SEE? LET'S GET TOGETHER We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen. You in? FIRST NAME * LAST NAME * EMAIL * MOBILE * MESSAGE * If you choose to provide us with personal information, for example an email address, we use that information to respond to your message and to help us get you the information you have requested. We will only send you information using the data collected on our site when you request it. We may also use your personal data for other purposes where you have provided us with your consent to do so. I took notice of the privacy policy. Send EXPLORE MORE OF OUR PROJECTS SCHÖFFEL YODOBASHI RED BULL ILLUME ODLO LEITZ GAGE & SUMMMIT ODLO LOWEPRO POWERTRAVELLER Load More 21:14 FUSCHL AM SEE SALZBURG Austria phone +43 (0) 6226 88480 europe(at)zooom.com See more 12:14 VENICE BEACH LOS ANGELES USA phone +1 (310) 439 9700 us(at)zooom.com 05:14 SHIBUYA-KU TOKYO Japan phone +81 50 3198 9117 japan(at)zooom.com BUILDING BETTER BRANDS zooom is a communication agency committed to support brands with the fulfillment of their visionary goals through communication and forward thinking. zooom enables to fulfill both brand and product visions About zooom History ZOOOM mgzn Social Responsibility Offices News Contact Imprint What we do Strategic Services Creative Services Communication Event Experiences Projects Your career at zooom Careers Working at zooom Open Positions Meet the Team Internships Unsolicited Application Frequently Asked Questions ©2021 ZOOOM PRODUCTIONS GMBH Cookie PolicyPrivacy PolicyTerms and ConditionsImprint By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings