Menu Project If Insurance – We’ve Just Repaired Car Insurance Page-description.heading.hidden For over forty years insurance companies have sold car insurance that in many is too expensive to use when you need it. The reason for this is a bonus system that without a doubt favours the insurance companies. If Insurance wanted to change this by limiting the amount of bonus you can lose when you’ve had an accident. They also wanted to be clear about the fact that something had been wrong. The solution turned out to be a an old and dusty form that every driver has in the glove compartment. The campaign also featured a series of radio spots The new bonus system is most relevant when it comes to the small but extremely annoying car bulbs that way too often brings out the anger out of Norwegian drivers. In the radio spots, the idea was to merge the anger with If’s tactical message. Goddamn http://www.anorak.no/wp-content/uploads/2018/02/If_ENGELSK_GODDAMN.mp3 Jeezus http://www.anorak.no/wp-content/uploads/2018/02/If_ENGELSK_JEEZUS_.mp3 Shit http://www.anorak.no/wp-content/uploads/2018/02/If_ENGELSK_SHIT.mp3 Awards 2017 Gullblyanten - Gold - Radio (Gullmikken) Share Facebook Twitter More-projects.heading.hidden More projects Link.symbol.plus Footer content Anorak AS Wergelandsveien 15, 0167 Oslo Contact on.karona@tsop 90 76 06 04 Social Twitter Facebook Instagram Last tweet of @anorakoslo Velkommen, Helena! Gratulerer, Anna! https://t.co/aGT0Nn5VfY

Menu How we work Choices are the springboard for creative ideas Page-description.heading.hidden When it comes to strategy, we like to be straightforward and to the point. We always fundament our thinking in the business and make clear choices about which needs drive the behavior we want to see. To identify the needs that change behavior we conduct quantitative driver studies. Then we choose. Choices are the springboard for creative ideas, and ideas drive the changes that deliver business results. Business – Behavior – Creativity More-projects.heading.hidden More projects Link.symbol.plus Footer content Anorak AS Wergelandsveien 15, 0167 Oslo Contact on.karona@tsop 90 76 06 04 Social Twitter Facebook Instagram Last tweet of @anorakoslo Velkommen, Helena! Gratulerer, Anna! https://t.co/aGT0Nn5VfY