Funding Options About Us Resources Sign In (877) 514-8062 Get Started > HomeAbout UsOur History Our History Fora Financial has delivered more than $2 billion to over 25,000 small businesses since it launched in 2008. 2008 Company Founded in NYC Paramount Merchant Funding was founded by friends, Jared Feldman and Daniel Smith. 2009 Developed Proprietary Software To give customers a seamless process, the company unveiled state-of-the-art software. 2010 Raised New Capital The company raised debt capital, opened a successful credit facility, and tripled their funding volume. One of the first businesses to grow and emerge within the working capital market during the recession, Fora Financial has established a competitive position in the marketplace, as well as a storied legacy. It all started with two college roommates, Jared Feldman and Dan Smith, who had an innate passion for small business financing. In June of 2008, Dan and Jared combined their financial savvy and small business knowledge to start Fora Financial. Over the next ten years, Dan and Jared worked tirelessly to build their staff and client base from the ground up. Growing each year, Fora Financial has continued to develop transparent relationships with clients and partners to provide them with personalized, innovative funding solutions. Due to the company’s hard work and history of excellence, Palladium Equity Partners made a significant investment in Fora Financial in 2015. To date, Fora Financial has delivered over 45,000 individual transactions to more than 25,000 unique customers. The company has supplied over $2 billion in working capital solutions for small businesses since its inception. Fora, meaning “marketplace” and “forum” in Latin, aligns with our mission to foster and support the small business industry. Today, Fora Financial continues to remain a competitive leader with one of the most extensive offerings and services in the small business industry. We remain dedicated to developing new, innovative ways to serve small businesses in an ever-changing financial market. (877) 514-8062 info@forafinancial.com Funding Options Small Business Loan Merchant Cash Advance Business Financing Solutions Industries We Serve Services Business Loans Construction Financing Restaurant Financing Retail Financing Medical Business Loans Auto Business Loans Transportation Financing Wholesale Financing Manufacturing Financing Quick Links Apply About Us Contact Us Partner With Us Success Stories Blog FAQs Refer a Business Start Our One Page Application Download Now! © 2021 Fora Financial. All Rights Reserved. Sitemap | Terms of Use | Privacy Policy | Do Not Sell My Personal Information Fora Financial provides business capital, including business loans and Revenue Based Financing, directly and through a network of unaffiliated third-party funding providers. Business loans are offered by Fora Financial Business Loans LLC or, in California, by Fora Financial West LLC, a licensed California Finance Lender, License No. 603J080. Revenue Based Financing is offered by Fora Financial Advance LLC. Business capital is also made available through US Business Funding, a sister company of Fora Financial. Products and amounts offered vary by state.