BEL Sign in Our purpose, vision and values HOME ABOUT US OUR PURPOSE, VISION AND VALUES In this section Ericsson’s role in shaping the future As an industry and society we must work together to ensure a sustainable and connected future, because what we do today sets the foundation for what’s possible tomorrow. Our purpose and vision set out the power of mobile connectivity to deliver positive change, and the focused role that Ericsson will play in shaping that change to create a better world. "By creating connections that make the unimaginable possible, we are helping to shape an exciting and positive future. A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future." - Börje Ekholm, CEO and President, Ericsson Imagine a world where limitless connectivity means limitless possibility Our purpose To create connections that make the unimaginable possible We created the technology that first connected people and will soon connect everything. But our role as a connector and orchestrator also means more – from being a key contributor to the open standards that enable our industry; to providing innovation environments to shape and prove new solutions; to driving global partnerships that scale the impact of technology for positive change. Our contribution to open standards How we foster innovation in D15 Labs Our humanitarian impact via Ericsson Response Our vision A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future Improving lives Connectivity improves lives every day – from using our smartphone to navigate across town, to providing financial services to those without traditional banking. But in the future, it will mean so much more – from democratized access to healthcare and wearables that avoid illness; to connectivity for all schools and experiential learning in virtual worlds; and even the augmentation of human abilities. Our partnership with UNICEF to map global school connectivity by 2023 Redefining business Our vision is to empower the completely agile enterprise – able to respond in real-time to new opportunities and changing customer preferences; leveraging fully connected, constantly optimizing value chains; and ultimately realizing the production systems of the future – smarter, asset light and simplified operations where production happens closer to the consumer – collapsing cost and emissions related to logistics and shipping. Why Ericsson’s 5G factory has been recognized as an Industry 4.0 frontrunner by WEF Pioneering a sustainable future From becoming carbon neutral in our own operations by 2030; to developing the new network technology that breaks the energy curve; to powering the digital innovation capable of reducing GHG emissions across industries by at least 15%. How Ericsson will Break the Energy Curve of new network technology How digitalization will help reduce GHG emissions by 15% Our values Here at Ericsson, our culture is built on over a century of courageous decisions, in a place where co-creation and collaboration are embedded in the walls and where our core values of professionalism, respect, perseverance and integrity shine through in everything we do. Professionalism We deliver with high standards of excellence and hold each other accountable for the result. We have the needs of our customers at the center of every decision we take. We build trust by delivering on our promises, demonstrating thought leadership. Respect We believe unique and different perspectives and skills create better outcomes. We stand for inclusion, diversity and promote collaboration. We genuinely listen and care for each other with empathy and authenticity. Perseverance We continually challenge ourselves to be at the forefront of innovation. We tackle the world´s most complex challenges by embracing courage, passion and grit. We are always in it for the long term and deliver on our commitments with determination and resilience. Integrity We pride ourselves in making transparent, honest and uncompromising decisions. We demonstrate ethical, responsible and sustainable practices in everything we do. We win on our own merits and have zero-tolerance for unethical behavior. Discover a world of new possibilities Imagine a world where limitless connectivity means limitless possibility. By creating connections that make the unimaginable possible, we are helping to shape an exciting and positive future. A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future. We invite you to explore the potential and power of limitless connectivity and what it means for our future world. 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