HOME WHAT'S NEW ATLAS REPORTS SETTINGS ABOUT DISCOVER OUR LATEST REPORTS, FORECASTS AND INSIGHTS ON ADVERTISING SPEND, AUDIENCE AND CONSUMPTION TRENDS, AND PROPRIETARY RESEARCH FINDINGS. ACCESS GLOBAL AD DATA SEARCH ADVERTISING IS FIRING ON ALL CYLINDERS Author: Luke Stillman 11/01/2021. 2 min read Search advertising budgets will increase by +36% this year to reach $229 billion, the fastest growth in decades, as brands of all profiles (large, small, across all industry verticals) shift budgets towards keyword-based formats. Growth this year is driven by both increases in search volumes (+16%), and increases in search pricing (+17%), as the ... READ MORE US BIG THREE DIGITAL VENDORS AD REVENUES UP 40% IN THIRD QUARTER; FACEBOOK REBRANDS AS IT Author: Michael Leszega 10/29/2021. 4 min read KEY TAKEAWAYS The Big Three digital media vendors of Google, Facebook and Amazon, which together account for 80% of the US digital advertising market, reported combined third quarter ad revenues up 40% year-over-year (versus third quarter 2020), and 3% growth versus the previous quarter. This unsurprisingly represents a slowdown c ... READ MORE BRANDS IGNORE CHANGING PRIVACY LANDSCAPE AND SPEND ON PROGRAMMATIC ADVERTISING Author: Luke Stillman 10/18/2021. 2 min read Global programmatic advertising spending will increase by +23% in 2021, accelerating from 2020s +15% growth. This will take the total programmatic advertising landscape to $58bn, representing 68% of total display and video advertising spending. Importantly, not only did programmatic advertising remain robust during the COVID crisis (+15% growth ... READ MORE FEATURED REPORTS VIEW MORE REPORTS