HOME ABOUT WORK PEOPLE CONTACT THE ULTIMATE COMMODITY The challenge was simple. How do you get someone to pay 3x more on your brand than the competition? Water is one of the world’s most undifferentiated products, so we needed to elevate Evian’s brand above the rest of the noise. There was an opportunity to not just compete with, but own the category. BACK TO THE SOURCE To justify our premium we leveraged the deep cultural symbolism of water as a source of rejuvenation; the fountain of youth, the source of one’s beauty. With life expectancy increasing by 30 years, youth is no longer a stage of life but a state of mind. We created Live Young to leverage water as the universal symbol of youth and establish a brand idea and youthful attitude. Launching with Roller Babies we created one of the first, and most successful ‘viral’ ads of all time (according to the Guinness book of records). Since then we have developed content, music, packaging and even NPD for the brand. EVIAN, EVIAN, EVERYWHERE The campaign has led to not just huge consumer engagement but has also had a significant impact on sales. Evian grew 8 percent last year, beating the 6 percent growth of the global water market across the 140 countries it’s available. Powered by Squarespace.

HOME ABOUT WORK PEOPLE CONTACT WE HELPED TURN A PRODUCT INTO A MODERN BRAND WITH A RELATABLE POINT OF VIEW Cow & Gate have been in the business of feeding babies for over 100 years. However, the needs of parents and babies has changed radically during that time, and there was a need to refresh the brand with a more modern point of view. At a time when our target audience are turning away from ‘helicopter’ styles of parenting, Cow & Gate are in an ideal position to support a more instinctive approach. THERE’S NOTHING MORE NATURAL THAN HAPPINESS Cow & Gate believe that happiness lies in following your instincts and letting little ones grow at their own pace. When other brands are all vying to give parenting advice, Cow & Gate want to keep it simple in supporting parents who want to bring up happy babies, by doing what comes naturally to them. Which often looks like playing together in a park (followed by a light snack). What could be more natural than that? So we decided to position babies like the wild animals they are, with the need to roam free and explore. A FIRST STEP INTO THE WILD This campaign is the first stage of a broader brand refresh which will reinforce Cow & Gate’s natural credentials, and will also include a packaging redesign and new website. The initial activity will also include digital advertising focusing on the product credentials, delivering a host of messages targeted to different mums - all tailored to their child’s natural needs at the stage of their development. Powered by Squarespace.