Our Solutions About Resources Contact Virid Blog - Virid: People-Powered eCommerce How You Should Be Using GA4 November 1, 2021 – by Carol Ringuette What’s changed? GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new development and different from prior GA versions by being the first to combine analytics across platforms regardless of the device being used (e.g. if you are using both a desktop and a mobile app). GA4’s ability to capture data from multiple sources provides a more comprehensive view of how visitors are engaging, which can help lead marketers to make better predictions about the actions their customers might take. Read more 0 The Importance of Maintaining Your PCI Compliance October 21, 2021 – by Emelin Ringuette and Dax Fugue What is PCI-DSS Compliance? Payment Card Industry Data Security Standards Read more 0 Check for General Accessibility Compliance Using Browser Extensions September 21, 2021 – by John Barela The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Read more 0 Things to Consider for PDP Video Implementation September 20, 2021 – by Mary-Lisa Goodrum Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think. Read more 0 Using USPS Address Verification vs Autocomplete August 24, 2021 – by John Barela So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? Read more 0 What is a Road Map and How It Can Help Your eCommerce Site July 16, 2021 – by Brian Young Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation. If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to point B and maybe points C, D, and E when you weren’t familiar with the route to take. Read more 0 Going Beyond Google Analytics July 16, 2021 – by Ivan Silva For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save you time. You will also learn how to beyond Google Analytics that can save you even more time and help you realize new opportunities on your site. Read more 0 What Makes a Good eCommerce Site July 14, 2021 – by Brian Young There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an ecommerce site, after all, is getting conversions to gain revenue. Viewing site quality in terms of performance can be the most insightful way to determine and how to address any issues. Read more 0 Understanding Google Core Vitals Updates July 9, 2021 – by Steve Deller What’s New? If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page experience characteristics that Google deems important. The collection of deterministics is termed “Core Web Vitals”, and you’ll be hearing about them a lot very soon from vendors and clients alike. Read more 0 Picking the Right Payment Options for eCommerce June 18, 2021 – by Ivan Silva Payment options for online and in-store have evolved and changed the way our customers interact with brands. Learning the right combination of services can be costly if you are not paying attention to what each transaction is costing you. Exploring payments now is much different from before due to the variety in payment options. We will review available options, benefits, and preferences. Read more 0 All Posts Next About Us Your eCommerce success means everything to us. And we put everything into it: More than 200,000 combined hours of eCommerce experience. Award-winning expertise. The ability to create solutions you can’t get anywhere else. Passion. Commitment. And an obsession with always doing what’s right. Learn More Links Our Solutions Resources Contact Us Contact Us 703-689-2121 sales@virid.com 12005 Sunrise Valley Drive, Suite 400 Reston, Virginia 20191