.st0{fill:#EE7623;}.st1{fill:#54565A;} Asset 7 Teva Leveraging the power of brand to engage employees after a series of acquisitions. Challenges Global pharmaceutical Teva needed to strengthen the connection between its brand and employees following multiple acquisitions. The goal was to create a sense of ‘One Teva’ globally, and elevate the employee experience. A key hurdle: many employees still identified with legacy brands and were not engaged with the company’s new purpose and vision. Starting with brand strategy and design, we enhanced Teva’s values with a specific focus on the internal audience. We extended the brand identity elements to ensure a powerful creative expression that enhanced the employee experience across diverse workplaces, including manufacturing, warehousing and office-based locations worldwide. Teva required not just brand consistency across diverse workplaces, but a physical and digital brand rollout that would signal change powerfully and clearly to all employees. An updated employee value proposition underpinned our approach, and resulted in an increased understanding of the business purpose and connection to the brand. Our design team worked closely with our implementation team to test all components across pilot sites, detailing all information needed by project managers to be able to successfully deliver consistency globally. Our solution included a dynamic tool that simulated different global rollout scenarios using Teva real estate asset data combined with our sector and market experience. The result was brand change delivered in months not years. More Work Jaguar Land Rover Reinventing the retail network for two iconic brands. Jeep Reinventing the automotive customer experience. Let’s talk 13:49 Mexico City 14:49 New York 14:49 Knoxville 16:49 Rio De Janeiro 19:49 Huddersfield 19:49 London 20:49 Copenhagen 20:49 Madrid 20:49 Milan 20:49 Munich 20:49 Paris 20:49 Vienna 20:49 Warsaw 21:49 Cape Town 22:49 Moscow 23:49 Dubai 01:19 Mumbai 03:49 Singapore 03:49 Shanghai 04:49 Seoul 04:49 Tokyo 05:49 Brisbane 13:49 Mexico City 14:49 New York 14:49 Knoxville 16:49 Rio De Janeiro 19:49 Huddersfield 19:49 London 20:49 Copenhagen 20:49 Madrid 20:49 Milan 20:49 Munich 20:49 Paris 20:49 Vienna 20:49 Warsaw 21:49 Cape Town 22:49 Moscow 23:49 Dubai 01:19 Mumbai 03:49 Singapore 03:49 Shanghai 04:49 Seoul 04:49 Tokyo 05:49 Brisbane → Contact About Terms Privacy Policy Cookie Policy Copyright © 2021 Principle. All rights reserved.