Technologies Capabilities Customers Resources Platform Search SIGN IN CONTACT US APPNEXUS FOR PUBLISHERS Viewable Transactions Transacting on viewability is the future currency of digital advertising. Not only does it provide your advertisers with verification that a user has seen their ad, but it also gives you the opportunity to offer fewer, more high quality impressions, an outcome that will resolve longstanding problems around latency and enhance overall user experience. A viewable marketplace like you’ve never seen. A viewable marketplace is one where publishers sell fewer ads at higher prices to buyers who know they’re getting their full money’s worth. To help you better monetize to a viewability standard, AppNexus developed an engine that instantly determines how likely the chances an actual person will see an advertisement and adjusts the prices accordingly. Until now, most viewability solutions required manual reconciliation, whereby third-party technologies identified non-viewable ads after they had been served, and buyers were reimbursed for non-viewed ads on a weekly or monthly basis. AppNexus' technology is the industry's first seamless solution, offered in real time – before an ad is even served – across the open display market. Deals with exclusively viewable impressions. With the AppNexus Viewable Deals feature, you can transact in exclusively viewable impressions with your top buyers. Viewable private marketplaces also attract premium demand brand campaigns to your platform and increase your chances of gaining more ad-spend. Build trust with your buyers and earn more for viewable inventory. With Guaranteed Viewability, a feature of the AppNexus Publisher Adserver, you can sell impressions that are quantifiably “guaranteed” to be seen by actual people. Based on historical data, the adserver establishes separate guaranteed line items, enabling you to command higher CPMs for those valuable impressions. If a given impression isn’t “viewed,” the buyer gets their ad spend back for that impression. RELATED PRODUCTS AppNexus Publisher SSP Whether you’re a publisher or a mobile developer, you can use our SSP to build your business at whatever scale you require. You can manage and allocate inventory across demand partners. You can also apply audience data to extend the audience reach of your campaigns. LEARN MORE GET STARTED Let us know how we can help grow your business. REQUEST A CONSULTATION About AppNexus Careers News & Events Diversity & Inclusion Leadership Team Platform Blog Razzle Dazzle Press Industry Reference Contact Us © 2016 AppNexus Inc. All Rights Reserved Terms of Use Trademarks Worldwide Corporate Privacy Policy Consumer Privacy Opt Out We use cookies on our website for various purposes. By continuing on our website, you consent to our use of cookies. You can learn about our practices by reading our privacy policy.