Work About BRUNO OPPIDO Work About 100 Celebrating 100 years of Leica Photography. -- Role: Art Director -- Recognition: Gunn Report 2015: 2nd Most Awarded in the World Cannes Lions: Grand Prix / 2 Gold / 3 Silver Lions D&AD: Graphite / Wood Pencil One Show: 2 Gold / 2 Silver Pencils / 3 Merits Clio Awards: 2 Gold / Silver / Bronze London Awards: Gold / Silver / 2 Bronzes Fiap: Grand Prix / 6 Gold El Ojo de Iberoamerica: 2 Grand Prix / 6 Gold AdAGE AWARDS REPORT 2015: 4th most awarded campaign W+K SP Rebranding Wieden+Kennedy São Paulo, we wanted to create a playful and versatile system. Looking into the city streets and visual language, we found inspiration in its most iconic and representative symbol: the sidewalks. Its pattern is an icon of the city and also represents the map of the state. By breaking it in three elements, we were able to establish a system that allows the visual identity to assume different shapes, thus becoming a live element rather than a static one. Being alive, it is free to become a playful and versatile identity. http://www.wksaopaulo.com.br/ -- Role: Head of Art / Creative Director -- Art Directors/Designers: Eduardo Tallia, Fabio Cristo -- Recognition: Cannes Lions: Design - Shortlist World Cup Nike Our football is born on the streets, várzea, pitches. Our football inspires the whole world. This is Brasil. This jersey carries history. -- Role: Art Director / Creative Director -- Creative Team: Alex Adati, Raphael Taira -- Recognition: YouTube Ads Leaderboard - World Cup 2018 Phillippe Coutinho ID Futebol Speaks For Itself. -- Role: Art Director / Creative Director -- Creative Team: Alex Adati Raphael Taira Thiago Andrade -- SoundLab Recreating the sounds of some of the world’s most iconic photographs. -- Role: Art Director / Designer -- Recognition: Cannes Lions: Gold / 2 Silver / 2 Bronze D&AD: 2 Wood Pencils One Show: Gold / Bronze / 3 Merits Clio Awards: Grand Clio / Gold / Bronze London Awards: Gold Fiap: Gold El Ojo de Iberoamerica: 2 Grand Prix / 6 Gold Gunn Report 2015: 47th Most Awarded All Gunns Blazing Campaign Faith A newspaper with photos and articles that portray the unwavering faith of Corinthians fans. The newspaper did not feature the traditional binding, allowing fans to transform each loose page into a poster. During three months, photographers Fabrício Brambatti, Gabriel Bianchini and Tommaso Protti of the agency Angústia.Photo captured the devotion of both anonymous and celebrity fans, as well as of the players themselves. -- Role: Head of Art / Art Director -- Photography: Angustia.Photo Unstain Your Style Food deserves to be celebrated, and no one does it better than Americans. The US celebrates a type of food every day of the year. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day, the list goes on for 365 days of the year. Every food is a potential stain and since cotton is the easiest fabric to clean, we created Unstain Your Style. A campaign to celebrate fashion and food, stain and worry-free. For each day of the year, we created an image celebrating fashion and the food of that day. Using daily social media posts, a high-end calendar, postcards and posters, we pushed an iconic American brand into the everyday conversation. -- Role: Head of Art / Designer -- Creative Team: Hedvig Kushner, Tino Barreiro Photography: Jimmy Marble -- Recognition: One Show Design: 2 Merits Cannes Lions: 2 Shortlists Dream WCFF "Dream" (feat. Natalie Bergman, Ryan Merchant, Keenan O’Meara & Tal Altman) -- Role: Head of Art / Creative Director -- Creative Team: Lucas Casão, Guilherme Racz -- Recognition: Cannes Lions: Gold / Silver D&AD: Graphite / 2 Wood Pencils One Show: 2 Gold / 2 Silver / 3 Merits Clio Awards: Silver London Awards: Gold Ciclope Film Festival: 2 Gold Vimeo Staff Pick 2017 Tourists Pinacoteca Museum - Tourists In order to take advantage of foreign visitors coming from all around the globe to the World Cup, the Pinacoteca Museum promoted its collection through posters in the São Paulo subway stations. -- Role: Art Director / Designer -- Recognition: D&AD: Yellow Pencil One Show Design: Merit London Awards: Gold Soul To release the new Leica M-Monochrom, the world's first B&W digital camera, we decided to remind people that some of the greatest photographers in history have used a Leica. Every Leica has a soul. And now everyone can photograph with a camera that is a reincarnation of those classic ones from the past. -- Role: Art Director / Designer -- Recognition: Cannes Lions: 2 Gold / 3 Silver / 2 Bronze D&AD: 2 Yellow Pencil One Show: Gold / Silver Pencils / 2 Merits Art Directors Club NY: Gold / Silver / Merit Clio Awards: 2 Gold / Bronze London Awards: 2 Gold / Silver / Bronze Fiap: 5 Gold / Silver El Ojo de Iberoamerica: Grand Prix / 4 Gold / Silver Gunn Report 2013: 4th Most Awarded in the World Old Spice Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil is the reality show of reality shows. A real TV show that will reveal the greatest fashion-cook-singer-entrepreneur-artist-mechanic-designer in Brazil. -- Role: Head of Art / Creative Director -- Creative Team: Rafael Melo, Felipe Paiva, Jose Ferraz -- Recognition: Cannes Lions: Bronze Lion - Entertainment Brasileiragem How to define the Brazilian style of playing football? It's hard to put it into words. So, we created a new one. A kind of a slang. A word that only Brazilians can feel the swagger that comes with it. Introducing: brasileiragem. -- Role: Head of Art / Creative Director -- Creative Team: Rodrigo Visconti, Eduardo Tallia -- Recognition: One Show Design: Merit Profissionais do Ano 2017/Rede Globo: Sudeste Capitais Endangered Love A brand created to help save endangered species from extinction. Posters, ads, social content, books and a video were used to promote our online store, where people could choose from a variety of products, with profits directed to WCFF for its fight against the extinction of these species. -- Role: Head of Art / Creative Director -- Creative Team: Diego Limberti, Cara Johnson, Tom Mandel -- Recognition: D&AD: Wood Pencil Cannes Lions: 4 Shortlists One Show: 2 Silver Pencils One Show Design: 2 Merits Ron Mueck Visual Identity / Ron Mueck Exhibition -- Role: Art Director / Designer -- Recognition: Cannes Lions: Bronze Lion London Awards: Silver Skol Design brief Skol beer, market leader in Brazil and a pioneer in the launch of new packaging, was off to a late start when it decided to launch its aluminum bottle, since most of its premium competitors were already selling beer in Brazil with that packaging. -- Role: Art Director / Designer -- Recognition: Bid_14 (Bienal Iberoamericana de Diseño): Product Design Cannes Lions: Shortlist One Show: Silver / 2 Merits Clio Awards: Silver El Ojo de Iberoamerica: Gold Curiosism After 12 years, Pinacoteca do Estado de São Paulo, one of the most important museums in Latin America, decided to change the exhibition of its permanent collection. The second floor of its building had to be closed for one year for the renovations. To avoid visitors from distancing themselves and to feed the curiosity of those who walked by the museum, Pinacoteca asked the agency for a campaign But what we delivered was an artistic movement: Curiosism. During one year, everything that a regular exhibition would have was created, such as installations, photo essays, posters, a book about the movement, gifts to be sold at the museum shop, etc., always revolving around the Curiosity theme. -- Role: Art Director / Designer -- Recognition: Cannes Lions: Silver Lion D&AD: Wood Pencil One Show: 2 Bronze / Merit Clio Awards: Silver / Bronze Fiap: Grand Prix / 3 Gold El Ojo de Iberoamerica: Grand Prix / 4 Gold / 2 Silver / Bronze Click to Start Miami Ad School Click to Start. Digital Photography for Advertising. -- Role: Art Director / Designer -- Recognition: One Show: Merit (Art Direction) Merit (Poster Campaign) Code Translating art with letters. Pinacoteca's art Library. -- Role: Art Director / Designer -- Recognition: D&AD: Wood Pencil (Art Direction) Clio Awards: Silver (Art Direction) Kobe Bryant - Herovillain HV (Herovillain) is Kobe Bryant’s belief that people can channel the villain that lives inside them to become heroes. The visual identity explores dark, dramatic background scenes. Handmade type was created for each of the dark feelings, and the virtues they can become. - Retirement Letter On November 29, 2015, after 20 seasons, Kobe Bryant decided to announce his retirement from basketball. That day, Lakers fans who went to see their team play at Staples Center found an envelope on each seat. In that envelope was a goodbye letter from Kobe. Those 30,000 fans were the first ones to find out this would be his last season. Before the game ended, the letter was all over the news. Several media outlets, big and small, talked about it. A few hours after, people were selling the letters on e-bay for up to $1,000 each. -- Role: Head of Art / Art Director -- Recognition: Clio Sports: Silver - Design (Corporate Identity) Bronze - Design (Posters) Bronze - Direct Pinacoteca's Art Library Visual Identity -- Role: Art Director / Designer -- Recognition: One Show: Merit One Show Design: Merit Legend Posters made to celebrate some of Leica’s most classic cameras. -- Role: Art Director / Designer -- Recognition: One Show Design: Gold Pencil Wildlife Conservation Film Festival No one writes stories better than nature. WCFF is a film festival that showcases movies whose theme is wildlife. The visual identity nods at the filmmaking universe, presenting its look and feel from a camera’s standpoint. That allowed the creation of an iconography that consists of animals or animal parts that are presented as if they were being captured by a camera. -- Role: Head of Art / Creative Director -- Creative Team: Diego Limberti, Lucas Casão, Guilherme Racz -- Recognition: Cannes Lions: 7 Shortlists Art in Brazil Art in Brazil is the new exhibition of the collection of the Pinacoteca Museum. -- Role: Art Director / Designer -- Holiday Note: In Portuguese, when someone says they have their foot in something it means you’re almost there. So, if there’s a holiday on Friday, on Thursday afternoon people say “My foot's in the holiday already" -- Role: Art Director -- Recognition: Profissionais do Ano 2013/Rede Globo: Campaign 100 — view — W+K SP — view — World Cup — view — Phillippe Coutinho ID — view — SoundLab — view — Faith — view — Unstain Your Style — view — Dream — view — Tourists — view — Soul — view — Old Spice — view — Brasileiragem — view — Endangered Love — view — Ron Mueck — view — Skol Design — view — Curiosism — view — Click to Start — view — Code — view — Kobe Bryant - Herovillain — view — Pinacoteca's Art Library — view — Legend — view — Wildlife Conservation Film Festival — view — Art in Brazil — view — Holiday — view —