ITERATE PEOPLE ABOUT + DAGENS ENABLING DIRECT- TRADE Domain Marketplace People ‍Fredrik, Jonas ‍ Work Strategy, Product design, Iterative branding Dagens joined our ecosystem back in 2017. With their diverse background from restaurant and agriculture, founders Maximo and Sunna set out to build a transparent, digital platform for direct trade between small, local food producers and food services (HoReCa). Maximo and Sunna saw the need for a new food system that is more sustainable, resilient, economically viable, and that eases pressure on producers. The food supply chain has been dominated by a mere handful of gatekeepers with highly centralized market power. This prevents food producers and buyers from trading directly and threatens our biological diversity. Dagens set out to restore short value chains, local production, and self sufficiency to the marketplace. When you buy directly from Dagens, you have access to fresher, more unique produce, while at the same time giving back to its respective producers. Small-to-medium scale producers are carefully curated according to their dedication to biodiversity, animal welfare, and sustainability. Producers add products to the Dagens platform and set their respective prices, availability and capacity. The transactions are completely transparent, allowing the producer and buyer to communicate directly. We have collaborated with Dagens in several sprints over the past three years. For a year or so we were their entire product department, with one developer and designer. We helped them with branding, building their first MVP, conducting user tests, and identifying the right market fit. Everything in-house, with a little illustration help from the very talented Martin Hvattum. In March 2020, amidst COVID-19, we helped Dagens pivot from HoReCa to private consumers in just three weeks. We assisted them with marketing, and the launch of their first self-serving cooling trailers — Serving fresh produce to people all over Oslo. Dagens has had an incredible growth since day one. With its first purchase only five days after launch, and over 150 orders in just five days, during the private consumer pilot. Dagens holds a special place in our hearts as one of our first joint ventures. We shared office space for nearly three years and enjoyed field trips, discussions and direct-traded oysters for lunch. Dagens even used our fridge as their storage in the early days. But don't tell anyone. Since then the company has scaled from two, to seven employees, and had to leave home, and moved into bigger offices in the summer of 2020. ← Back FORAGING FOR EVERYBODY Read about how we used tech and design to made urban foraging possible for everybody ITERATE ©2020 THIS SITE WILL ALWAYS BE UNDER ITERATION