Solutions Clients Insights About ENGLISH LOGIN CONTACT US PODCAST / COMSCORE TALKS CTV Cord-cutting and Non-Ad Supported Platforms Jeff Sarault Senior Director, Account Management, Agencies Welcome to the third podcast in our series on the burning issues of CTV advertising. In this episode, we will cover two more burning issues from our top 10. Our fourth burning issue is the difference between Cord-Cutters and Cord-Nevers.Are cord-cutters more or less engaged with OTT streaming than cord-nevers? And our fifth burning issue is: Reaching audiences who spend time on non-Ad-Supported platforms. How can advertisers capitalise on the audience of these new services if there aren’t any obvious advertising opportunities? Listen and discover the answers to these questions and more. Episode 3. Cord-cutting and Non-Ad Supported Platforms Welcome to the third podcast in our series on the burning issues of CTV advertising. In this episode, we will cover two more burning issues from our top 10. Play Video This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our audience navigate the subject. More from this Podcast series #4 CTV Media Planning 24 NOV 2021 #3 Cord-cutting and Non-Ad Supported Platforms 17 NOV 2021 #2 CTV in the Marketing Mix 10 NOV 2021 #1 Defining Connected TV 3 NOV 2021 VIEW ALL More About CONNECTED TV OTT TV RELATED PRODUCTS CTV Measurement Understand how to reach valuable audiences through Connected TV REQUEST A DEMO Related Insights PODCAST Measurement and Using Advanced Audiences PODCAST CTV Media Planning PODCAST CTV in the Marketing Mix PODCAST Defining Connected TV VIDEO Brand Innovators Fall 2021 Media Buying Summit Join Our Email List Sign up today to have Comscore News, Insights and Events sent straight to your inbox! SIGN UP Home Insights Podcast Comscore Talks CTV Cord-cutting and Non-Ad Supported Platforms © 2021 Comscore, Inc. Privacy Policy Terms of Service Contact Us Share to LinkedIn Share to Twitter Share to Facebook Share to Email App More AddThis Share options

Solutions Clients Insights About ENGLISH LOGIN CONTACT US SOLUTIONS TELEVISION Understand how to reach valuable TV audiences Comscore Television Products & Services CTV Measurement Understand how to reach valuable audiences through Connected TV READ MORE How can we help you? Learn more about Comscore’s solutions. LET'S TALK Home Solutions Television © 2021 Comscore, Inc. Privacy Policy Terms of Service Contact Us