WALL TO WALL INNOVATION LAB SUSTAINABILITY COMMUNITY ABOUT CAREERS Home Sustainability Circular economy Creating a circular economy for plastics Bottle to bottle manufacturing and recycling isn’t easy. It takes many players all playing the same game. What is circular economy for plastic packaging? Consumers buy products Consumers dispose of packaging in recycling bins Waste collectors separate and send to recyclers Recyclers deliver recycled resin Logoplaste produces bottles with recycled material "At Kraft Heinz we like to look at things from a holistic perspective, analyzing every aspect of the packaging lifecycle and its impact. How will it perform on the line? How will it protect and preserve the product? What impact will it have on the shelves and with consumers? Will it be recyclable? What is its overall environmental impact What are the trade-offs so that all processes are optimized and sustainable? Logoplaste is an ideal partner to help us answer these questions and develop advanced packaging solutions that have a positive outcome on the world." GUUS LUEB | Director Global Packaging R&D The Kraft Heinz Company Creating a closed loop, bottle to bottle recycling stream Petronas cuts CO2 emissions with wall to wall plant Light weight gets it right Vitalis Now bottling with 100% Recycled PET Launched at the end of 2020 after a year of effort, the new Ribena bottle creates a true circular economy for plastics. Suntory Beverage and Food GB&I and Logoplaste worked through a total redesign of the original iconic bottle to produce a bottle from 100% recycled material that could be easily recycle. The most important, and difficult change: Replacing a dark sleeve that prevented automated sensors from identifying the recyclable bottle underneath. Replacing the sleeve with a small label was good for recycling, but we had to prove it didn’t harm the product, which was now exposed to light while on shelf. After extensive package and product testing we were able to create a bottle that protected the product and could be easily sorted and recycled using industry-standard technology. STAY IN TOUCH CONTACTS Sign up for LogoUpdate Subscribe to our newsletter. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. I have read and accepted the (Personal Data Privacy Policy) Follow us on © 2021 Cookies are used to help us improve your experience as you navigate through our website. They also help us on analytics and performance – please note we use a third-party partner. By clicking on “Accept Cookies,” you consent to store on your device all the technologies described in our Cookie Policy. Learn more about our cookie policy CONSENT CONTACT US