Society Interactive course Case studies SHOWS: WHAT "OBJECTS" STRATEGY TO ADOPT? Exhibiting at a Fair is a significant human and financial investment. How to choose your Communication Objects to help make the investment profitable? Is the media object always well used at trade fairs? Attending a trade show as an exhibitor is often one of the primary ways used to meet new prospects and fuel business development. Millions of promotional items and business gifts are offered each year at Professional or B to C fairs. Are they still effective? How many are actually kept and used after the Show? Did the Marketing investment in Communication Objects contribute to the achievement of the Show's success KPIs? How to establish the “Objects Strategy” for your next Salon? Our Experts support you in establishing the “Objects Strategy” for your Show in order to deliver the expected ROI: analysis of the target visitors, your positioning, the competitive scope, but above all understanding your criteria for success. We must clearly understand what are the criteria according to which this Fair will be an extraordinary success in order to be able to modestly contribute to it through our recommendation. RECOMMENDATION ⇆ UNDERSTANDING OF YOUR KPI SCHOOL CASE: ARE YOU A LEADER OR A CHALLENGER? LEADER CHALLENGER OUR RECO Company A: It is the leader in its market . Tous les futurs visiteurs du Salon auquel elle va participer la connaissent déjà, au moins de nom. Objectifs prioritaires du Salon : montrer ses dernières solutions, innovations et fidéliser sa clientèle existante. Quels objets de communication seront les plus pertinents pour contribuer à atteindre ses objectifs ? DEMANDEZ CONSEIL DEMANDEZ VOTRE AUDIT PERSONNALISÉ PROFITEZ DE L’EXPERTISE LAGARDÈRE ETUDES DE CAS Salons Professionnels Achats Groupés Gestion de Catalogue Réseau de Franchise SEPHORA CASTROL SIEMENS CONSEILS Marketing-Objet® Optimisez vos Achats Marketing Créatif Parcours interactif SERVICES Objets & Services Gestion de Catalogue Achats Groupés Audit Carbone Catalogue 100% Responsable LAGARDERE Société Manifeste RSE International Contact Rejoignez-nous SUIVEZ-NOUS LAGARDERE SA (IDF) 2 rue Jean Lantier, 75001 PARIS Tel: 09.73.03.50.82 LAGARDERE SA (SIEGE) 31 ter, Rue Barla 06359 Nice Cedex Tel: 04.92.07.99.99 SUBSCRIBE TO OUR NEWSLETTER Copyright © 2021 LAGARDERE SA | Legal Notice Axeptio consents