HOME VISIT WHAT’S ON COLLECTIONS LEARN JOIN & SUPPORT SHOP Brand licensing WORKING TOGETHER PRODUCTS & MARKETS TESTIMONIALS AWARDS The V&A is renowned for its award-winning licensing programme, creating beautiful products inspired by the museum’s rich archive. The programme started over 20 years ago and today we have over 85 licensed partners worldwide. As the world’s leading museum of art, design and performance, the V&A celebrates creativity and champions excellence in design to inspire the next wave of designers, retailers and manufacturers. We collaborate with companies which share our values of innovation, high quality design and craftsmanship. If you would like to get in touch with the licensing team, please email: licensing@vam.ac.uk We use third-party platforms (including Soundcloud, Spotify and YouTube) to share some content on this website. These set third-party cookies, for which we need your consent. If you are happy with this, please change your cookie consent for Targeting cookies. Manage cookie settings WORKING TOGETHER Taking inspiration from over two million objects, our experienced team provides a tailor-made research service. We support our licensees through the design process to create beautiful ranges for the contemporary market. We also offer marketing and branding support, collaborating closely with our licensees to build engaging campaigns to tell the fascinating stories from the archive. PRODUCTS & MARKETS Our global programme reaches across product categories from homeware, apparel, jewellery to stationery, crafting and everywhere in between. Key territories include UK, Europe, USA and East Asia. In 2019 we launched over 1300 new products, growing the V&A’s product distribution network to over 72 countries. All our profits are returned to the museum, supporting its mission to enrich people’s lives by promoting research, knowledge and helping us to make works of art accessible to all. TESTIMONIALS It has been such a pleasure and privilege to work with the V&A for my first faux flowers collections, interpreting just a small part of their incredible archive into my designs. Philippa Craddock, Owner – Philippa Craddock Ltd The original purpose of the V&A was to promote excellence in design and manufacturing, and we wanted to capture this idea to create this series for John Lewis. Philippa Prinsloo, Home Design Manager at John Lewis AWARDS Our licensing programme has been recognised by the following industry achievements: Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 2021 Winner: LIMA International Licensing Awards, Best Art and Design Brand 2020 Winner: Brand & Lifestyle Licensing Awards, Brand Licensed Ambassador of The Year 2019 Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Adult Apparel Range 2019 Winner: Brand & Lifestyle Licensing Awards, Best Licensed Heritage or Institution Brand 2018 BACK TO THE TOP Sign up to our emails Hear about collections, exhibitions, courses and events from the V&A and ways you can support us. You can change your preferences or opt out of hearing from us at any time using the unsubscribe link in our emails. Read our full privacy notice. Victoria and Albert Museum OPENING HOURS Wednesday–Sunday, 10.00–17.45 Admission is free Cromwell Road London SW7 2RL +44 (0)20 7942 2000 hello@vam.ac.uk ABOUT THE V&A About us Contact us National work International work Research Conservation Sustainability Press Jobs PLAN A VISIT Getting here Disability & access Map of the V&A Gallery closures Eat & drink Friday Late What's On RESOURCES Explore the Collections V&A Academy National Art Library Study Rooms Archives Blog JOIN & SUPPORT Membership Corporate partnerships FuturePlan Donate COMMERCIAL Shop Licensing Publishing V&A images Exhibitions for hire Venue hire V&A FAMILY Young V&A V&A Dundee V&A at Design Society, Shekou V&A East Privacy notice and cookies Terms of use Accessibility statement © Victoria and Albert Museum, London, 2021 Cookies Our website uses cookies (small data files that are placed on your device). We use necessary cookies to make our website work for you, and we’d like to set additional cookies to help us to understand how you use our site – and help us improve it. These additional cookies help us to deliver content from other sites and services. We also share information about your use of our website with our social media, advertising and analytics partners. We won’t use these additional cookies unless you allow us. Using this tool will set a cookie on your device to remember your preference. Cookie policy Accept additional cookies Manage cookie settings