TMH - Tallahassee Memorial Hospital - The Mitchells Agency Brand Case Study - TMH – Tallahassee Memorial Hospital BRAND CASE STUDY WHAT WE CREATED Brand Planning Point-of-Purchase Social Media Digital Media Collateral Print Advertising Television Event Marketing Brand Identity SEO Out-of-Home An uninspired audience Tallahassee Memorial Healthcare located in northern Florida has been operating for 72 years. A regional player, competition is fierce for patients as area hospitals in Atlanta, Jacksonville and Orlando receive all the attention. That poses quite a problem when your hospital is not perceived as credible as the bigger city hospitals – even though TMH has on par or better healthcare services. That perception means local and regional citizens are driving hours away for healthcare – when there’s no need. Unexpected insights leading to original ideas After investigating all of TMH’s service lines, from cardiology to oncology, we learned first-hand from our audience that they believed leaving the area was necessary to receive better care. Our first line of attack was a full audience information immersion starting with brand education backed by definition and supported by proven results. Our “Your Hospital for Life” brand message resonated with our audiences because it offered them a believable comprehensive understanding of TMH’s capabilities and successes. The audience is inspired and is buying Our relationship with TMH spans over 47 of those 72 years. It’s a proven partnership built on trust and the relentless pursuit of performance. Year after year, we earn it. Together, we’ve built a united healthcare provider that has earned the respect and business of local, regional and even national audiences. THE MITCHELLS AGENCY Home | Our Work | Capabilities | News | Connect | Careers 850-224-3175 1311 East 7th Avenue Tallahassee, FL 32303 FOLLOW US WORK WITH US

Careers Working at The Mitchells is truly a unique experience. We pride ourselves on being a group of diverse, but like-minded people with passion for what we do. Got the character and charisma to hang with us? Check the job listings below and send us your resume with a quick note about why you think you can be a Mitchell too! Current Openings Traffic Manager Tallahassee, FL Graphic Designer Tallahassee, FL THE MITCHELLS AGENCY Home | Our Work | Capabilities | News | Connect | Careers 850-224-3175 1311 East 7th Avenue Tallahassee, FL 32303 FOLLOW US WORK WITH US