SHAPEWEAR INDUSTRIES HOME » MARKETS » SHAPEWEAR SHAPEWEAR Imperfection is the new perfect. Women proudly show off their curves, and beer bellies are preferred over biceps. People still want to look good, though. They just don’t want to spend their lives worrying about their figure. This explains the growing popularity of shapewear for both women and men. But forget about the skin-coloured and ill-fitting granny-pants. Today’s shapewear is flattering, fashionable and clever. It doesn’t get their users from size 14 to 6, instead it helps them to flatter their natural shapes. New technologies have boosted the production of breathable and supporting underwear, so that people feel confident and comfortable at the same time. Both features have turned shapewear into the “new normal”. WHAT’S IN IT FOR ME? When it comes to shapewear, there’re quite some customer wishes to live up to. Supporting garments should be breathable, comfortable, well-fitting, classy and highlight the user’s best features. These traits combined turn basic shapewear into essentials for the modern and confident man or woman. To stand out, however, you need to look for ways to go beyond customer expectations. The answer lies in extra functions that you can add to your textiles. A softer feel, wash resistant finishes and multi-position straps communicate the time and effort you put into creating the perfect product. Nice smells, moisturising creams and colour patterns help you bring some fun and flair to the end-product. We created a range of products you can use to adapt your textiles to specific customer demands. With our durable cosmetics line, you add fragrances, aroma wellness and even temperature regulating finishes that give shapewear a sense of luxury. Our performance enhancing products boost your customers’ energy level and make them feel confident under all circumstances. CONCEPTS THAT FIT The many possibilities in shapewear can be dazzling. Below, we made a selection of solutions that help you get the best out of your garments. PURE PERFORMANCE CONCEPT "A finish that preserves fibre quality and protects colour shades." LEARN MORE > COSMETIC FINISHES CONCEPT "Feel great by the beauty of textiles" LEARN MORE > RELATED PRODUCTS PERSOFTAL® NANO-SIL Shearstable modified nano-emulsion silicone softener for cellulosic fibers and their blends with man-made fibers. Applicable on Jet, bobbin and padding equipment Learn more > PRECURSOR TANAFINISH™ HPX TANA®FINISH HPX is specially developed for hydrodynamic finishes on synthetic fibres, to counter the normally lower wear-comfort of textiles made out of synthetics. TANA®FINISH HPX is useful for e.g. sportswear and other performance apparel, but is also applicable on non-wovens and other technical articles to yield long-lasting absorbency. TANA®FINISH HPX is also effective as soil-releasing finishing for PES fiber and its blends. TANA®FINISH HPX is a special hydrophilic polymer with high affinity to PES fiber. TANA®FINISH HPX forms a hydrophilic protective layer on PES fiber surface which prevents dirt from adhering to fiber and can therefore be easily removed during laundering. Learn more > TANACARE™ BIO-SLIM Cosmeto-finish for textiles enhancing a slimming effect and improving skin elasticity, resilience and tightness through gradual released active ingredients. Learn more > TANAPUR™ ELAST Highly elastic self-crosslinking polyurethane to upgrade the stretch & recovery properties of textile articles. Learn more > More related products > LATEST FROM OUR BLOG Certified for sustainability ABOUT TANATEX CHEMICALS The textile industry is on the move, and so are its consumers. New technologies, better machinery, fashion trends: they’re all gamechangers. Textile players that keep up all have one thing in common. They don’t live up to standards- instead they set their own. We are a group of enthusiastic science lovers with a passion for textiles and everything that makes them better. We work on products that add value to your fabrics and help you optimise your production processes. MORE ABOUT US Tanatex Chemicals Mission statement Careers Blog News CONTACT HEADQUARTER TANATEX Chemicals B.V. Einsteinstraat 11 PO Box 46, 6710 BA Ede The Netherlands +31 (0)318 67 09 11 +31 (0)318 63 02 56 info@tanatexchemicals.com CONTACT LOCAL Latin America USA Canada EMEA-Row India Japan Asia Pacific CONNECT ONLINE LinkedIn Youtube Sitemap | Disclaimer | Privacy | Tanatex Chemicals is a company of Transfar Chemicals | All rights reserved. © 2018 Tanatex Chemicals B.V.