HISTORYTHE COMPANYSERVICESPRODUCTSTHE CATALOGWORK WITH USDOCUMENTSRESERVED AREATO IMPROVEORDERS History It is a story that turned fifty in 2000 that we want to tell. The story of a brand that lives and works in the present, but recognizes the value of its traditions. A family history made of commitment, spirit of initiative, correct intuitions, guided by the desire to always build new opportunities together. It all began on March 3, 1950 in Latisana, when grandmother Matilde opened her small dairy. In a few years, and thanks also to the scrupulous guidance of grandfather Giovanni, the progenitor of today's Sbrugnera family, the business grew. The dairy takes its name from Matilde and soon two new points of sale were added to this in the emerging Lignano Sabbiadoro in 1954, thus starting the first supplies to hotels, campsites and ice cream parlors. Two years later the family opened the Paludo di Latisana dairy with the first specialties and an exceptional cheesemaker: Walter Sbrugnera, very young, but rich in a three-wheeled tricycle for deliveries and full of initiative. It is another generation that gets to work, a project that is strengthened and continues. Then the Venice market opens and, curiously, also some squares of the south, Manfredonia, Bitonto, Foggia. In '59 the turning point, the corporate energies are concentrated on Bibione where the growth of tourism is offering new opportunities to everyone: the real commercial challenge begins while the close collaboration with the Ala Zignago dairy factory in Fossalta di Portogruaro is consolidated. It is time to give yourself a new structure, to make precise choices, to reorganize company resources and expand them to further improve their service standards. the real commercial challenge begins while the close collaboration with the Ala Zignago dairy factory in Fossalta di Portogruaro is consolidated. It is time to give yourself a new structure, to make precise choices, to reorganize company resources and expand them to further improve their service standards. the real commercial challenge begins while the close collaboration with the Ala Zignago dairy factory in Fossalta di Portogruaro is consolidated. It is time to give yourself a new structure, to make precise choices, to reorganize company resources and expand them to further improve their service standards. In 1965 Walter headed the company. In the same year he takes the big step and gets married with Gianna. She dedicates herself with dedication and a spirit of initiative to her husband's business, quickly becoming what she still is today for everyone: a point of reference, indispensable for her energy and great experience. The name of the new family company will be Tre Esse, an acronym that sums up the whole company philosophy very well: Service, Specialty, Seriousness. The 70s saw the entry of other "columns" of the company, which we call by their name for practicality, but above all for affection: Natalino to distribution and Simonetta, irreplaceable still today in administration. The third generation Sbrugnera is represented by Giovanni and Max, specialized in the sectors of greatest development of company in which they have poured their studies, their skills and still new energies. Thus an extraordinary balance has been created between innovation and tradition, respecting the historical mission of the company which is and will always remain: to delight the customer.