Apffels Brand Commercial Services Operations Contact Us Shop Amazon Shop Apffels Wholesale login The Experience “Practice does not make perfect. Only perfect practice makes perfect.” Vince Lombardi We call it the Apffels' Experience. It's what you get as one of our customers, a personal, "one of the family" customer experience. We're what you would call "old school" in true customer care and guaranteed satisfaction. It's just what we do. And who we are. Heritage Three parts rich heritage. Two parts craftsmanship. One cup you’ll never forget. Edward Apffel began roasting in a back room of a general store in the early 1900s. Today we are committed to his passion for the perfect cup of coffee. Experience the service, enjoy the quality: We realize if you need customer service, you’re probably struggling with something, and that’s the last thing we both want. It is in our culture to find solutions. Speed: A hallmark of our customer service program is how quickly we respond to your needs. We may not have an immediate answer, but you’ll know where we stand on the issue. Accuracy: Apffels invests in continuous staff education, honing our soft skills, like active listening and empathy. Clarity: It’s about having the knack for making the complex, easy to understand. Accuracy is the “what.” Clarity is the “how.” Transparency: Understanding what is happening is the “why.” We understand the importance of sharing with you the reason why. Sometimes we share too much information, but it’s important to us that you know the “why” in the process. Accessibility: If you have a problem, it’s the worst to not be able to get in touch with someone. Funny thing, we know that even though this is an enormous industry, it is really a small world and Apffel’s reputation of accessibility is important to us. We are here when you need us. Empowerment: Let us know your needs. We will move heaven and earth to support you. Friendliness: It’s the human side of the equation, where our one-to-one support, really shines through. Don’t be surprised if you hear, “Hey, I know you, how have you been?” Efficiency: We might say, our investment in technology really helps with efficiency. It's our goal to exceed customer's expectations — every chance we get. “Please let us know what more we can do to be of service.” Certifications Name * First Name Last Name Email * Phone * (###) ### #### Subject * Message * 12115 Pacific Street, Santa Fe Springs, CA, 90670 | 562-309-0400 Privacy Policy I Terms & Conditions I Photo Credit By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. Accept Decline