WORLDWIDE OUR OFFICES J. WALTER THOMPSONWORLDWIDE WORK PEOPLE CAREERS THINKING NEWS HISTORY BLOG SEARCH Content related to The Next Rembrandt / J. Walter Thompson Amsterdam 00:00 00:00 CASE STUDY ING The Next Rembrandt / J. Walter Thompson Amsterdam Can technology and data bring back to life one of the greatest painters of all time? The Next Rembrandt has been unveiled in Amsterdam: a 3D printed painting, made solely from data of Rembrandt’s body of work. Thus bringing the Master of Light and Shadow back to life to create one more painting. Only this time, data is the painter, and technology the brush. At 10.00 CET on 5 April, a portrait of a man in black 17th-century clothing with a white collar and a hat has been unveiled in front of a packed auditorium. The painting was created using data from Rembrandt’s total body of work using deep learning algorithms and facial recognition techniques. The portrait consists of over 148 million pixels, based on 168,263 painting fragments from Rembrandt’s oeuvre. Blurring the boundaries between art and technology, this artwork is intended to fuel the conversation about the relationship between art and algorithms, between data and human design and between technology and emotion. The story behind this unique painting is explained in full detail on www.nextrembrandt.com. WEBSITES nextrembrandt.com MORE INFO SHARE ADD TO FAVORITES OFFICE J. WALTER THOMPSON AMSTERDAM Netherlands We’re an advertising agency that thinks a little differently. We believe that our complex world calls for a new way of working. And we’ve built our entire agency around it. Three … READ MORE OUR LOCATION Hirschgebouw Leidseplein 29 Amsterdam Netherlands +31 (0)20 301 96 96 SHARE ADD TO FAVORITES WE'VE MAPPED SOUTH ASIA LIKE NO ONE ELSE. CLICK HERE TO KNOW ABOUT OUR OFFICES AND COMPANIES IN INDIA, SRI LANKA & NEPAL SEE THE WORK WE CREATE AT THE INNOVATION GROUP FAVORITES SIGN IN PRIVACY TERMS © 2016 J. WALTER THOMPSON A WPP COMPANY