DMA - Data and Marketing Association Log in or Register Forgot Password? Filter Bookmarks Contribute Member directory Search DMA Works With Government on Data Legislation Consultation 27 Oct 2021 Share Clip On 7 October 2021, the DMA, in conjunction with DCMS, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation. The topics covered in the roundtable will have a direct impact on building successful customer relationships, both in terms of greater certainty around customer acquisition or retention, as well as safeguards for customers to ensure trust is earned and maintained over time. In exploring these areas, our questions primarily focused on proposals in Chapter 2, but we also addressed critical issues in Chapter 1 around Legitimate Interests and Recitals (particularly Recital 47). Crucially, we investigated the importance of data adequacy to our Members and whether the proposals under consideration posed a risk to the recent adequacy decision. Catch up on the highlights with this summary of the roundtable, including: Availability and use of legitimate interests Automated decision making and data rights Reducing burdens on business and delivering better outcomes The impact of adequacy agreement with the EU You can also view the event recording, here. DMA Members can submit responses to the consultation via email to Rachel.Aldighieri@dma.org.uk. Please submit your views by 12 November at the latest. Explore our Responsible Marketing campaign, here. Please login to comment. Comments Join Us About us The Code Membership DMA Talent Learning Marketing Jobs Board Great British Creativity Customer Engagement Responsible Marketing Value of Data DMA Awards Diversity & Inclusion Events & Upcoming webinars Webinar Library Research Best practice and guidance Contact us Join Us Contact Us Terms and Conditions Privacy and Cookies Contact Cookies Settings Copyright DMA 2021 © All Rights Reserved Cookies Settings This website uses cookies We use cookies to identify you when you visit our website and to keep track of your browsing patterns. This means that if you're a registered user you'll remain logged into your account and your personalised settings and account information will be available to facilitate use of the site. More info Accept All Cookies Cookies Settings