MAGNA ABOUT US NEWS PEOPLE ATLAS EQUITY UPFRONT IPG Mediabrands unveiled an industry-first, week-long Equity Upfront™ experience to raise visibility of, and create opportunities for, Black-owned and targeted media partners. The 2021 inaugural experience took place the week of March 15, hosted over 20 Black-owned and Black-targeted media partners and welcomed nearly 900 attendees for this three-day experience, which highlighted the strategic significance of Black audiences and the importance of brands speaking to these audiences in new ways. The Equity Upfront™ was an important first step in creating more breakthrough opportunities and redressing a long-term gap in how our industry engages with media businesses that speak to Black audiences. MAGNA is hosting this Equity and Equality Strategic Investment (EESI) initiative as a long-term program designed to increase sustained investment in, and inclusion for, underrepresented media partners. The Equity initiative will continue with monthly sessions to introduce and indoctrinate more media partners to Mediabrands’ clients. In the coming months, MAGNA’s Equity initiative will also expand to include other underrepresented media groups, including Asian, Latinx and LGBTQIA+ media properties. Together, we can create actionable progress with BIPOC and Black media partnerships. Please look at our flipbook, which includes recap materials on participating Equity Upfront™ Black-owned and Black-targeted media partners, and a preliminary monthly Equity schedule. For more information, please contact equitypartners@magnaglobal.com. DOWNLOAD EQUITY UPFRONT PDF ABOUT MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary media trials, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers. GLOBAL HEADQUARTERS 100 West 33rd Street, 9th Floor New York, NY 10001 212-883-3700 CONNECT WITH US LinkedIn Twitter Instagram Email Global Careers © Copyright 2021 MAGNA All Rights Reserved. | MAGNA is part of the IPG Mediabrands Network. CCPA Privacy Notice | Privacy Notice | Cookie Setting Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above: You may adjust your cookie settings at any time by clicking here. Yes No