Home > Discover Belron > Strategy Strategy Resilience, efficiency and sustainability Belron has focussed on a business strategy to become global leader in vehicle glass repair, replacement and recalibration. In 2021 Belron will to continue to deliver its core strategy, aligning with its purpose of ‘making a difference with real care’ to its customers, people, society and shareholders. The business will focus on 3 key areas: Continued resilience and recovery from the pandemic Continuation of the ‘Fit for Growth’ program with even more focus on enabling the business to operate in a more efficient and effective way A renewed commitment to sustainability Belron will continue to accelerate growth through maintaining its focus on areas including offering additional products and services, productivity, procurement and advertising. This will include maximising opportunities in the recalibration market where Belron is established as the industry leader, with expert technical knowledge of current and future systems and trends and increasing to almost total coverage of recalibration technical requirements. The transformation program will improve processes and leverage technology to give Belron’s customers and people an even greater experience and deliver further financial growth. Fact, figures and financial update The Belron business, at a glance. Learn more > Our Responsible Business framework Addressing environmental and social challenges. Find out more > Connect with us Contact us|Terms of website use|Site map|Privacy & cookies|Modern Slavery Act|Accessibility|Cookie settings|Legal notices © Copyright 2021 Belron UK Limited. All rights reserved. Belron International Limited is registered in England and Wales. Company Number: 02442568. Registered Office: Milton Park, Stroude Road, Egham, Surrey TW20 9EL. Belron® and the Device are registered trademarks of Belron Group S.A. and its affiliated companies. Welcome to Belron This site uses cookies to store information on your computer. Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. For more information visit our Cookie Policy and Privacy Notice. Cookie settingsREJECTACCEPT