GUIDES The Radio Star: A How-To Guide for Marketers Any marketer that ignores radio is missing out. One of the oldest channels there is, radio is an affordable, easy-to-setup and regionally-focused alternative to TV. And the days of impossible attribution are long gone. There are now many ways to measure and track the success of your radio campaign. Download our ultimate guide to find out everything about the speakerbox, from the setup of your campaign to scaling it for the next time around. GET YOUR COPY First name Last name Email Company I have read and accept DCMN's Privacy Policy I agree to receiving updates on the latest marketing whitepapers, growth tips, event invitations and other info. WHAT YOU'LL LEARN Strategy Setup Creatives Tracking Radio marketing is a great option when you’re looking for a new channel to scale with. In fact, it has reach to rival the famously high-reach TV – plus a whole lot of other attributes to boot. We love its regionality, its affordability and the fact you can get a radio advert up in just a few days. And there’s the fact that digital radio is taking this seemingly old-school channel into the next century. From measurement to creatives, our guide tells you everything you need to know about radio. Enjoy! No other offline media gives you the possibility to book so spontaneously – in some cases you can book radio inventory up to just two days before airing. WHAT'S INSIDE An intro to radio Getting started: what you need to know Setting up your campaign Performance creative for radio Measurement and attribution Test, learn, scale DOWNLOAD LINKEDIN FACEBOOK TWITTER SHARE LIKED THAT? Here are some more articles that may interest you. Know more to grow more Sign up for our newsletter to stay up-to-date on all things growth marketing and beyond. © 2021 DCMN