Assortment New Articles EN Retailer Login Company History of the HEYDA brand 1902 Hermann Schlegel and Hugo von der Heyden founded the factory for business books and school supplies in Hagen, under the name Schlegel & von der Heyden. 1938 The company is transformed into a limited partnership under the name Kommanditgesellschaft Heyda-Werk, Schlegel & von der Heyden, and is the first company to market schools supplies and equipment in standard sizes 1945 - 1990 In 1943, the company building burnt down completely. It was reconstructed and continuously improved over several decades, and new products were developed. Construction paper and cardstock were included in the product range, a new building was constructed on the outskirts. 1990 Traditional crafting paper and cardboard materials were complemented by papers with motifs. This introduces trendy designs to the HEYDA product range. 2000 The brand develops to become one of the most important suppliers of cardboard and paper for crafting and creative products. The company’s premises downtown are no longer sufficient. A new building is constructed with spacious administration and logistics areas. 2007 Heyda is the first creative brand to become part of Baier & Schneider GmbH & Co. KG. New markets and distribution channels are developed. History of the KNORR prandell brand 1825 It origins reach back to the Bamberger family who owned a small confectioner’s shop in the Franconian town of Mitwitz The bee becomes its hallmark because bees produce the important raw materials for the small company. 1840 The company begins to import palm leaves from Cuba which is the start of the wickerwork division. 1920 Dissection puzzles and skill games, but also wooden beads and other small parts are included in ist product range. 1949 Under the new owners, the small company changes its name to Knorr, Friedrich & Co. and presents crafting and floristry products for the first time. 1958 Alfred Prandell founds the Steckenpferd-Bastel-Verlag and later on the Prandell creative hobbies GmbH and expands their product ranges. 1985 KNORR becomes the leader of the German creative industry. Merger of the two brands KNORR, Friedrich & Co. and Prandell creative hobbies GmbH under the name KNORR prandell. End of 1980s to beginning of 2013 These are turbulent decades for the company and the KNORR prandell brand. KNORR prandell is acquired by the Raab Karcher Group and later becomes part of the Gütermann AG. KNORR prandell GmbH is sold again. Starting in 2010, they operate under the name Creative Hobbies Group. In 2013, the division becomes insolvent. May 2013 Baier & Schneider GmbH & Co. KG complements its creative division and takes over both the company and also the KNORR prandell trademark. The creative brands HEYDA and KNORR prandell under the roof of Baier & Schneider HEYDA and KNORR prandell stand for a great variety in crafting accessories. Their product ranges include the full range of paper & cardboard, stamps, punches & stickers, crafting in general, tools & glue, adhesives, jewellery, textiles, casting, modelling, wax, colours, paint, also for decorations & floristics. The strengths of both brands are the development of innovative product ranges, provision of top quality, and comprehensive personal service. This ensures that hobbyists can steadily rely on the top class creative articles of the HEYDA and KNORR prandell brands which are available in retail shops. Retailer login FAQ Career Privacy notice Company Legal Notice Retailer login FAQ Career Privacy notice Company Legal Notice © 2021 Baier & Schneider GmbH & Co. KG Popular articles Beads | Rhinestones | Sequins | Photo carton A4 | Photo carton 70x100cm | School bags & accessories | Creative Calendar | Stamp | Decotapes | Stickers | Motif Punches | Paints and varnishes | Modeling | Styrofoam and cotton wool forms | Template | Contour scissors HEYDA and KNORR prandell The creative products of the brands HEYDA and KNORR prandell have stood for quality and attractiveness in the craft industry for decades. All around Jewelry, Paper & Cardboard, Modeling & Pouring, Paints & Coatings, Textile, Decoration & Floristry, Tools & Tools as well as general crafting, the creative assortment offers everything the hobbyist's heart desires. With the unusual variety, every craft trend can be implemented excellently.