EN Consumer and Shopper Intelligence Decode the shopper at all stages of the purchase journey Home / Products / Consumer And Shopper Intelligence With a wealth of proprietary data sources, a suite of solutions, and experts skilled in understanding consumer behavior and motivations, we know shoppers. So, when you need to sell your product or service, we can decode what’s happening and why. Much of our energy is focused on unravelling the consumer journey—crucial if your product and brand are to be in the consideration set at all relevant touchpoints. We have analysis and insight at all stages of the purchase decision process. For instance, shopper profiles, triggers, research, competition, purchase, conversion, and post-purchase. Our consumer and shopper insights will help you answer your key business questions, including where consumers go to research, compare and buy new products; which factors drive consumers’ decisions and purchase; who is your target audience; and the optimum go-to market plan to reach those people with your product. We’ll also help you pinpoint the manufacturers and retailers you should be working with. Filter Showing 31 results AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win. Read more gfknewron Predict AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Read more gfknewron Consumer The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why. Read more GfK Out-of-Home Panel Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers. Read more GfK Shopper Behavior Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle. Read more GfK Why2Buy Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior. Read more GfK Consumer Life A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im Read more GfK Shopper Insight We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. Read more SHOW MORE CONTACT US About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings