Home The menu The Beers 7 out of 7 Contacts EVERY TORT THAT YOU DO AT LA BIRA LA MAKES YOU WITH INTERESTS G. Pasa Pedavena factory Pedavena, a brand with over 100 years of history. On March 27, 1897, the three brothers, Luigi, Sante and Giovanni Luciani, from Belluno, inaugurated a factory for the production of beer in Pedavena. The company immediately experienced an exceptional development thanks to the great entrepreneurial spirit of the founding group and the use of high quality raw materials. In 1920 a production of 90,000 hl was reached and the plant thus won second place in the national ranking of producers. The splendid cooking room dates back to 1927, built with an excellent copper alloy and completed with mosaics and stuccoes which, after more than 70 years, still retain their splendor. The increase in international competitiveness and the considerable reduction in profit margins lead to the sale to the Dutch multinational Heineken. In September 2004, Heineken decided to close the Pedavena plant citing reasons for production inefficiency and logistical limits. Thanks to the struggle waged by the entire Belluno community which considered Pedavena much more than a simple "brewery" but a real heritage of an entire community, the Castello di Udine group took over the company on 10 January 2006. The oldest Italian brewery on 4 April 2006 sounds the siren again and returns to mark the life of the town, decreeing a new beginning for Pedavena and a new cycle in the history of Italian beer. Di Pedavena Mirano Factory - Piazza Martiri della Libertà, 37, Mirano Venice Tel: 041 548 9449 - Fax: 041 570 4923 - VAT IT04096920279 info@pedavenamirano.it