BR Welcome. With 20+ years of leadership experience, I am proven in directing new product launches and maximizing company investments in marketing technology. Throughout my background, I have developed diverse product portfolios with substantial revenue impact. I place a high premium on developing genuine, transparent relationships with customers, internal teams, and external partners. Past companies: Arizent (high growth business information and marketing services), New York Daily News (prominent newspaper in NYC), and Labrador Solutions (self built consultancy delivering an ROI focused suite of marketing technology services). Past clients: Disney, Prudential, IBM, Dunkin’ Donuts, New York Yankees, The Smithsonian, Universal Studios, Vistaprint, Weight Watchers. My Mission To help others achieve their greatest potential. Signature Achievements Product Management Robust career history developing, deploying, and improving impactful marketing and technology platforms, including innovative e-commerce products for Daily News LP and other national media entities Revenue Acceleration Demonstrated record of success catalyzing dramatic revenue growth (including a 75% net income increase for one prominent client) via consultative leadership, as well as the facilitation of technological and marketing innovations Subject Matter Expertise Recognized as an expert in orchestrating all facets of the product development life cycle, including vendor and contract management, platform development and deployment, analysis, and quality assurance Major Brands In depth experience supporting Citibank, the Daily News, ADP, Disney Theme Parks, Genworth Financial, GNC, Prudential, The Smithsonian Institute, US News & World Report, Universal Studios Florida, Victoria’s Secret, and Vistaprint Proficiencies Platform Product Management Saas Technology Builds Email Marketing Demand Generation Marketing Strategy Buyer Person Generation Strategic Planning & Execution CRM & CMS Set Up & Management Vendor Management Product Management Segmentation – AI/Machine Learning Client Acquisition Team Leadership & Training B2B/B2C Experience IT & C-Level Collaboration Relationship Building Integrated Marketing Revenue Generation Work Experience 2018 - 2020 DIRECTOR OF EMAIL MARKETING Arizent (formally, SourceMedia) As the company’s biggest revenue driver, managing over 700 million annual email sends, function as key liaison collaborating with editorial, events, product, technology, advertising and marketing teams to understand and leverage specific email marketing or publishing needs into strategic solutions. Mentor, train, and lead team of data analysts, designers and developer sin daily marketing technology initiatives, including database improvement, reporting enhancement, and application deployment.Manage $3MM vendor. Reduced disparate marketing technologies down from over 170 to 5 Employ practices that greatly improve engagement, namely CTOR (click-to-open-rate) Innovated and introduced culture of design thinking to improve overall efficacy of marketing technology programs Key driver of pre-sales and revenue generation via ongoing engagement with support and sales teams 2017 - 2020 ADJUNCT PROFESSOR Saint Peter's University Develop and deliver curriculum with focus on business principles and operational strategy. Build relationships with peers and students to cultivate a culture of academic excellence. In former role as Senior Fellow, orchestrated all facets of program growth, including business participation to student engagement life cycle for high-impact business program. Led several boot camp-style events throughout the year and worked with the school to invite outside professionals to speak. Conduct quantitative interviews with businesses to identify their core pain points and then place the student with the most appropriate educational track for their needs Train students on Google Analytics, both technological integration and strategic analysis Train students on how to apply what they have learned academically, to real-world scenarios 2014 - 2018 MARKETING TECHNOLOGIST Labrador Solutions, LLC. (Consultancy) Directed all facets of self-built consultancy delivering an ROI-focused suite of services centered on enhancing each client’s holistic marketing approach. Executed multi-stage process of analyzing client existing content, strategies, and technologies to create a story and technological blueprints, as well as quantifiable test plans. Led team of consultants in development of strategies driven by data and insights. Negotiated and closed profitable contract terms on behalf of clients, working with vendors across development, documentation, wire framing, UI/UX, research, story architecture and financial modeling Created unique story blueprint with corresponding technologies for national media entity, catalyzing $50K in increased revenue and a 35% boost in subscription retention 2008 - 2014 MARKETING SPECIALIST Daily News LP Directed team of 50 in executing daily platform product management and e-marketing operations. Oversaw Product Management of various SaaS systems, including a sweepstakes platform, e-Commerce system, and an email marketing technology client. Researched and developed behavioral-based marketing automation programs in support of subscriber and advertiser initiatives, and enabled conversions for diverse demographic of young, multilingual and senior citizen subscribers. Created multiple touch-point experiences for recipients to uncover unique preferences through click behavior. Allocated database/e-mail marketing budgets. Led $250K-valued project cleansing a database of 2.5MM records, consolidating records and appending values to yield more complete, single records; Completed project at $75K to deliver substantial cost savings Developed and launched various platforms, including back and frontend systems Migrated existing email marketing program to a new vendor, inclusive of facilitating contract term negotiations, technical documentation, resource assignment, Gantt chart and progress monitoring Drove 40% increase in mobile app downloads and achieved $125K in cost savings by architecting and launching complex sweepstakes platform for national media company 2007 - 2008 ACCOUNT SUPERVISOR (TEMPORARY) RI Communications Group Controlled major accounts, including Disney Theme Parks, Prudential and Genworth Financial. Trained and led team of twenty-five in delivering outstanding client service. Collaborated with project managers to define scope, strategies and cost requirements for each marketing project. Facilitated client-facing needs analysis and created strategic solutions to each client’s ongoing marketing challenges. Created successful multi-channel marketing campaigns using behavioral marketing strategies and XMPie Supported new acquisition and existing client initiatives, as well as request for quote (RFQ) response process 2005 - 2007 ACCOUNT MANAGER Experian Cheetahmail Innovated and deployed client e-mail marketing campaigns using proprietary, web-based application. Partnered with high-profile clients to drive campaign creation and execution. Delivered ongoing training on technology and methodologies to position clients for sustainable success. Assisted clients in interpreting complex data insights. Oversaw creation and updating of database lists for use in data segmentation and e-mail marketing Directly supported CheetahMail creative team to develop new, strategic creatives Blog September 4, 2021 Building a PROPER marketing operations team: Why some... Too many companies are trying to redefine the responsibilities of a given position by adding on functions to compensate for budgetary shortfalls. Read More August 24, 2021 Digital transformation versus digital transition: Which one is... Read More View More Testimonials Gerardo Tabio President & Founder Creative Resources Group, Inc. Author Brian, is truly the most innovative marketer/tech guys I have ever met. He also has a lot of heart, which he puts into every project he is a part of. It's a rare combination that makes a great asset for an organization. Joseph Gilkey Jr Chair/Director/Assocated Professor Saint Peter's University prev next Contact Thank you. I appreciate your interest. I look forward to responding to your inquiry and getting to know you better. Email* First Name* Last Name* Company Name* Phone Number Message Quick Links Intro Signature Achievements Proficiencies Work Experience Blogs Testimonials Contact Ebook The Latest Yes, I ‘can’ do it.... Who made you an expert? Loyalty. Loyalty Marketing isn’t a... Objective Opinion – two conflicting... Sales Enablement. Why? Just…Why? ... Contact Ramsey, NJ (USA) E: brian@riback.com W: www.riback.com © 2021 riback.com. All Rights reserved.