Redpoint Global One Platform Solutions Knowledge Company Request a Demo Media & Entertainment Highly personalized engagement. Across widely varying channels. Request a Demo Key Benefits Deliver individualized messages and offers to drive increased content usage, deeper engagement and higher brand loyalty. Leverage all your consumer data to deliver the most highly personalized & relevant experiences — all while complying with the most exacting privacy guidelines. 1 In perfect context. In the very moment. Present personalized experiences that are relevant in the consumer’s context, right up to the very second. 2 Highly tailored. Highly personal. Target ads to specific prospects and personalize website experiences using visitor attributes, such as geography. 3 Anticipation, not defection. Use machine learning to identify a customer’s likelihood to churn – and which preventive action to take - before it happens. “At last, we can keep identities clean and perfect for all our ongoing donor communications. Not having to manage duplicate accounts has, by itself, nearly paid for the cost of the Redpoint solution.” Cate Twohill Senior Director, Solutions at Community Development Partnership Data will decide who wins. Digital disruption is real, pervasive and now. And media & entertainment companies face a stark choice: Embrace the imperative to re-invent consumer engagement or risk competitive irrelevance. The winners will probe consumer data to new depths – in preferences, behaviors, engagement history, and more – and exploit new ways to individualize the consumer experience across every touchpoint. In other words, the winners will enlist Redpoint. Many devices. One customer view. Identity individuals across systems, devices and channels. And combine rich data insights into a continuously updated, all-in-one customer view. Insight and action, powered by AI. rgOne’s powerful machine learning capabilities empower marketers to identify the most highly granular audience segments — and to know, with certainty, the next best action. For every customer. Be there & be relevant. At every step. Adapt and respond to customer needs in the moment. And meet them at every step of the journey across touchpoints, life stages, households, geographies or brands. ON-DEMAND WEBINAR Predict & Adapt - How Machine Learning Can Optimize the Entire Customer Journey With AI and machine learning, companies can gain important insights into how to best serve their customers, improve marketing results, and deliver real-time customer experiences. According to McKinsey & Co., 80% of companies that have adopted an AI marketing a sales use case reported a revenue increase. rgOne in action. With Redpoint, companies of every size can engage every unique consumer as a segment of one — based on purchase histories, preferences, behaviors, needs and wants. That means media & entertainment marketers can achieve revenue goals, improve retention and drive higher customer loyalty. With passionate customers who willingly market on your behalf. Upsells and Next Best Actions Identity Management Website Personalization Timely & Relevant Email Communications Mobile Channels for Your Advantage Performance Optimization Segmentation & Predictive Models Digital Ad Campaigns Call Centers Upsells and Next Best Actions With marketer-set rules and machine learning models, you’ll know your next best offers and recommendations for every customer. And with the rgOne platform, you’ll always know when, where and how to present them. Suggest incentives to prevent defection Send friends & family promotions to customers with positive sentiment Provide loyal customers with access to premium content Related Solutions Next Best Action Make the most of every guest interaction by rapidly accessing and offering relevant, timely offers based on data and analytics. Digital Advertising & Acquisition Onboard audiences and make personalized offers to first-time website visitors, while eliminating ad spend and waste. Related Resources SOLUTION BRIEF The Role of Customer Data Platforms in Digital Transformation It is no longer acceptable to run linear, offline customer journeys that have a cadence measured in weeks or months. The i... ANALYST REPORT CDP Institute Report: CDP Vendor Comparison The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors. SOLUTION BRIEF Empowering Marketers to Personalize Engagement with Individual Consumers Increase marketing effectiveness by personalizing engagement in the context and cadence of each customer. 2-MINUTE VIDEO Customer Testimonial: CDP Community Senior Director of Solutions, Cate Twohill, of the Community Development Partnership speaks about the role Redpoint technology plays in optimizing omnichannel for public media. View More Resources Get Started on Getting Ahead Schedule a conversation and learn how Redpoint can put your goals within reach. Request a Demo Solutions Media & Entertainment One Platform Customer Data Management Automated Machine Learning Intelligent Orchestration™ Deployment Options Customer Data Platform Data Enrichment Solutions Use Cases Industries Knowledge Resources Blog Events Press News Company About Us Customers Partners Our People Support Careers Contact ©2021 Redpoint Global Inc. All Rights Reserved. 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