ABOUT EXPERTISE WORK RESOURCES BLOG CONTACT content & creative Whether you’re the decision engine on digital strategy or are knee-deep in search and advertising tactics, all roads lead to content deliverables that will either push or impede your progress. Maybe that’s why the content marketing race is now more about your performance along the way–with an increasing focus on quality over quantity, and clicks instead of impressions. If you appreciate a proven consultancy that also executes with hands-on experience in the heat of battle, we might be the right agency partner for helping you plan, create and share content that accelerates your brand as a leader. CAPABILITIES Brand Development Campaigns Video Marketing Animation Photography Copywriting & Editorial Digital Advertising brand development Customers are always evolving. Between internal needs, external trends and collective value shifts – your marketing must deliver messaging, offers and content that provides value and connects to your audience. Our brand development capabilities include: Persona Development Brand Strategy and Visual Identity Design Messaging and Positioning Category Design Storytelling Workshops pr campaigns Great results aren’t something that happen to you, they happen through you, which is why we’ve created a highly-collaborative Room to Think ideation process for campaign development. Our campaign capabilities include: Campaign Ideation & Execution Digital Marketing Content Strategy Video Ad Campaigns Social-First Creative Including Live Events & UGC Multi-Channel Implementation & Optimization creating coherence Immersion & Insights We begin by conducting brand research including consumer and industry data. The focus is on solving your brand’s challenges within a distinct cultural context. Insights are defined during this step to inform the ideation process. Spill & Concepting This phase is driven by an approved brief, creative brain power and an understanding great ideas can come from anywhere. Usually at 1AM when you least expect it. (We’ve learned to keep paper on hand.) In short, the Spill & Concepting phase results in generating a lot of ideas in order to expand on those with the most potential. Creative Agitation A critical ingredient for developing strong ideas, we get additional minds on the problem, assuring a unique perspective and variety of expertise. The goal is to poke holes in the weaker concepts. A healthy degree of conflict is required, though our values assure the process remains a respectful and productive one. Develop & Share A cross-functional SWAT team gets to work creating high-level integrated executions for each idea with periodic full-team discussions to continue agitating and refining the work. This is otherwise known as “how the sausage gets made.” Not the prettiest phase, but an essential (and tasty) step for getting to the bulletproof ideas we then share with you. video marketing With estimates suggesting video will make up 85% of all IP traffic in the next few years, it’s no surprise video has never been more essential to your brand’s marketing efforts than today. Our team’s deep expertise and abilities in both digital content marketing and creative execution assures your video marketing efforts don’t go unnoticed and deliver value audiences expect. photography Stock images might be good for memes, but they’re frequently bad for your brand… and who wants to use the same stock photos available to your competitors (and the rest of the world)? From lifestyle shoots to product photography to stop motion and more, let our in-house creative team collaborate with you to concept and create authentic visual content that is as unique as it is ownable for your brand. Our photography capabilities include: Concept Development Premium-Quality Product & Food Styling Stop-Motion Photography Lifestyle & Environment Photography Social Media Content Creator Workshops animation From stop motion visuals to illustrated explainer videos, Instagram stories and everything in between – our in-house team of designers and animators specializes in creating branded content that moves audiences. Animating your vision starts here Short-Form Animated Brand Videos Vector-Based Illustrated Animation Explainer Videos Motion Graphics & Concept Development Storyboard & Animatics Cinemagraph Creation copywriting & editorial Writing for digital today requires equal parts art, insights and data to deliver content that fuels audience engagement. From concept ideation for your content marketing program to effective calls to action, we help your brand harness the written word to deliver engaging subject matter to high-value audiences. Our copywriting capabilities include: Brand Voice Guideline Development Storytelling Workshops Writing for Blogs, Lead Gen & Pillar Content Short-Form Writing for Social Media digital advertising If you’re looking for a purpose-driven approach to your digital advertising creative, look no further. From brand awareness to prospecting and retargeting campaigns, our services in this area are proven to add value to your brand’s CRM mix. Our digital advertising capabilities include: Digital Advertising Strategy Campaign Implementation & Optimization Personalized Rich Media Placements On-going A/B testing a few more of our capabilities digital strategy search & media data & tech GET IN TOUCH Let's chat. 303 . 444 . 9214 info@room214.com Meet with Jason i am a ... Please Select potential client potential partner/vendor sign up for our tuning in newsletter ROOM 214 IS A GROWTH STUDIO POWERED BY THE FRESH AIR OF BOULDER, COLORADO © 2004-2021 Room 214, Inc. 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