English Purchase Standards Contact Us Newsroom Investor Relations LOGIN SOLUTIONS EXPERTISE EVENTS COMPANY Polk has been acquired by IHS Markit Actionable insights to drive decisions across the entire automotive value chain. In the highly complex and competitive automotive industry, companies throughout the entire value chain need insight-driven capabilities to make better decisions and improve results. In July 2013, IHS Markit, acquired R. L. Polk & Co., including Polk and CARFAX. IHS Markit automotive solutions give automotive companies the ability to capitalize on cross-industry analysis, expertise, and a global network for trusted market research, advanced analytics, software tools and extensive vehicle histories for a complete picture of the automotive industry. Marketing and Marketing Optimization - Our Polk Automotive Data helps dealers, media and agencies understand who’s in-market, where you can find them, what they are looking for, when they will buy and what will drive their purchase decision. Product Strategy and Planning - Optimize mix, volume, content and global capacity through a deeper understanding of production volumes, vehicle sales and urban mobility. Engineering, Operations and Manufacturing - Drive greater accuracy, efficiency and speed to market by combining Industry standards and tools with new technology, powertrain and component-level analysis. Sales Planning and Operations - Advance dealer network strategy and performance; better position against competition; improve field and dealer sales planning, communications and reporting. Parts and Suppliers - Improve the ownership experience, parts and service revenue, owner loyalty and retention. Polk Privacy Statements Privacy Statement Learn more about automotive solutions Access podcasts, whitepapers and more. LEARN MORE Automotive Products & Solutions Marketing (US) Light Vehicle Forecasts Commercial Vehicles Market Statistics, VIO & VIN Car of the Future Powertrain & Compliance Components & Technologies Dealer Solutions Automotive Vehicle Recall Services Engineering Intelligence for Automotive Call Sales +33 (0)1767 697 40 Products & Solutions Our Expertise Jobs Company IHS Markit Customer Login Corporate Sustainability Investor Relations Newsroom Contact Us Locations Modern Slavery Act Statement Privacy Terms of Use Purchase Order Terms and Conditions Disclaimers Legal Accessibility California Do Not Sell My Personal Information Cookie Settings Copyright © 2021 IHS Markit. All Rights Reserved We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Accept All Cookies Cookies Settings