LOCATIONS MY REWARDS HOLIDAY GUIDE HOLIDAY CATERING EVENTS DRIVE UP & DELIVERY SHIP TO ME Shoreline Wild Salmon was founded in 2016, shipping their first cases of king and coho salmon from Alaska to Detroit. Born and raised in Michigan (and now an Alaska transplant), Marie Rose was determined to bring one of the best parts of Alaska back to her home state for Michiganders to enjoy. Interview with Marie Rose, cofounder and manager of sales and marketing at Shoreline Wild Salmon How long have you been fishing in Alaska? I began working in the commercial fishing industry in 2016, and was lucky that my fishing experience began with Keith and Joe who are both life-long commercial Alaskan fishermen. They are experts and true leaders when it comes to quality handling, and I am grateful to call them my business partners. Explain a bit, what you do? When we co-founded Shoreline in 2016, I was bouncing between spending time out on the water fishing with Joe and offloading fish on the dock with Keith. I did that for a couple of years, but as our business grew, my role evolved. I now manage our business operations, sales, and logistics. These tasks were challenging to do from the docks in Pelican, where cell phone service and reliable internet is limited, so I now do most of this from my home in Haines, Alaska, about 100 miles north of Pelican. I also spend a couple of months in Michigan each year to visit with our customers. What is unique about Shoreline Wild Salmon? Our fish are caught by trolling boats, which move at walking speed as they slowly drag lines through the water. Each fish is caught with hook and line, hauled aboard one by one with a gaff hook, cleaned and pressure bled immediately, and then placed on ice to ensure an environmentally responsible, highest quality, and most freshest tasting salmon possible. The process is labor intensive in comparison to mass extraction methods, but it means that each salmon is processed immediately which results in the freshest and highest quality catch. Since we handle each fish one at a time, that also means we can be selective about which fish we catch, and return any by-catch to the water unharmed. What are the benefits of wild salmon? Nothing beats wild Alaskan Salmon for nutrition, flavor, and its high levels of Omega-3s. There are not many places where Salmon are still wild anymore since Wild Atlantic Salmon is basically extinct. Alaska is the last place where Salmon thrives in its natural habitat, and we are honored to provide our customers with the finest Wild Alaskan Salmon. What is your favorite way to prepare salmon for the summer? I really like to bake it. I have found that is just the easiest, you throw it in the oven with a little bit of garlic, lemon pepper, and olive oil. I can eat Salmon with nothing on it and love it, I don’t really like to mask the flavor. Our salmon has a really buttery, rich, and fresh taste, and a gorgeous deep salmon-red color. We have some great recipes on our website, including a Salmon with butter & wine sauce that I love to make. What is your favorite wine to drink with salmon? Chardonnay or Sauvignon Blanc! • What is the local, Michigan tie in? I was born and raised in Battle Creek, Michigan and graduated from Michigan State University. When we were looking at starting Shoreline, we realized Michigan would be a great place to build a solid base of customers who would appreciate what we do. A lot of the grocery stores did not have the option for Wild Caught Alaskan Salmon, especially no King or Coho Salmon. I was really disappointed in the quality of Salmon I was seeing, and I really wanted my family and friends back here to have access to quality, wild caught Alaskan Salmon. We found that Ann Arbor and Detroit especially are very food conscious areas, and people want to know where their Salmon is coming from and that it is fished sustainably. Since starting our company, my dad, Mark Rose, joined our team and helps us deliver our fish to grocery stores in the Ann Arbor and Detroit areas. It’s been a lot of fun working with him and having someone on the ground in Michigan to represent our Alaskan company. • What do you have in mind for the future? We want to be the trusted source for nutritious, wild, sustainably fished Alaskan Salmon in Michigan and throughout the country. STORE INFORMATION Locations Holiday Guide Virtual Events ABOUT US Our Commitment Mission & Values Featured Partners Departments MY REWARDS Member Login Forgot Password COMMUNITY Philanthropy Community Involvement Food Recovery CATERING Take Away Catering Events Catering PRIVACY POLICY NATIONWIDE SHIPPING Terms of Use Shipping & Returns Wine Newsletter Sign Up PLUM MARKET FOOD SERVICE FRANCHISING OPPORTUNITIES CAREERS CONTACT US © 2021 Plum Market FEEDBACK We'd like to send you offers. promotions, and new items. You can unsubscribe at any time. Allow Cancel