Next Day Delivery? Order before 1pm Our Story We launched Biscuiteers in 2007 with the mission to offer a more unique, stylish and personalised gifting solution under the banner why send flowers when you can send Biscuiteers? We decided to launch collections of beautifully iced biscuits in fabulous packaging, a completely new way of gifting that would get people talking. We started planning Biscuiteers properly in the spring of 2007, testing our biscuit recipes in Stevie’s catering kitchens. The media seemed to get it immediately and were very taken with our launch fashion collections, which remain some of our bestselling lines. Suddenly we had orders, and lots of them! It became apparent that we couldn’t continue to camp in Stevie’s catering kitchens and office. We moved into our first proper bakery in November 2007. From the very beginning we worked with artists, people who understood the design aesthetic we wanted to create and would enjoy the time and care that goes into making beautiful presents. They were the beginnings of the extraordinary team that has helped us grow and develop the business. One of the marvellous thing about biscuits – apart from eating them of course – is their flexibility. They are truly a blank canvas on which to express your creativity. We think there is absolutely a biscuit for every occasion and have spent the last 10 years testing that theory! The business has grown enormously but we still make and ice our biscuits in exactly the same way. They are all handmade and part of the excitement has been building a business based on old fashioned production techniques. Every single biscuit is lovingly made from the start to finish and each one is therefore totally individual. 2007 Within 3 months of launching we partnered with the prestigious Selfridges Food Hall, where our biscuits are still stocked today. We’ve worked with a number of fabulous wholesale partners since, including Harrods, The Conran Shop, Collette, Fortnum & Mason, Liberty and The Savoy. 2010 2010 was a special year because we released our first book, the Biscuiteers Book of Iced Biscuits. It’s jam-packed with easy to follow icing tutorials and tips on how to bake and ice your own biscuits. It was such a hit that we released a second edition in 2012, which has since been translated into a number of languages and published all around the world. 2012 In 2012 we opened our Notting Hill Icing Café, which is famous for its illustrated façade and has become something of an Instagram sensation! Two years later we opened our second Icing Café on Northcote Road in Battersea. Both Icing Cafés are home to our School of Icing, where we teach people how to ice their own biscuits. You can also pop along for DIY drop in icing and Afternoon Tea. 2014 2014 saw the launch of one of our most loved collections, our collaboration with Beatrix Potter. The range includes letterbox biscuit depicting our favourite Beatrix Potter stories, a beautiful biscuit tin featuring all of the characters and an extra special Beatrix Potter hamper. Our full range of licensed designs include The Snowman, Mr Men & Little Miss and Paddington Bear. 2015 In autumn 2015 the National Portrait Gallery approached us with a very exciting project. They asked us to collaborate with them on an exclusive collection to mark 100 years of Vogue Magazine, available to purchase at The Gallery Shop, alongside the Vogue: A Century of Style exhibition. We jumped at the chance, and the collection was available for the duration of the 2016 exhibition. You can read all about the partnership here. 2016 October 2016 was one of the most exciting and rewarding months at Biscuiteers, as we ran our first ever crowdfunding campaign which raised a phenomenal £1,245,660! This gave everyone the opportunity to invest in Biscuiteers from as little as £10. It was amazing to see the response from our customers, and to include all of our investors on the rest of our biscuit journey. 2017 2017 saw the publication of our second book, The Biscuiteers Book of Iced Gifts. Brimming with our most famous designs, along with exclusive creations you won’t have seen before, the book follows a whole year of special occasions and features 60 creative projects for every gifting moment. 2018 We’ve been working with our friends at Great Ormond Street Hospital Children’s Charity for 9 wonderful years, raising money for the worthy cause through our dedicated range of biscuit designs inspired by the names of the wards at the hospital. In 2018, we hit the incredible milestone of £50,000 in funds raised! 2019 In the summer of 2019 we moved into the ‘Ministry of Biscuits’, our new Biscuit HQ bringing together our Grand Icing Hall, Department of Dough, Biscuit post office and Biscuit Happiness department all under one roof in Colliers Wood, London. 2020 2020 was our biggest year yet. Despite the challenges of the pandemic, we managed to hand ice over 2.5 million biscuits and delivered these to customers all over the world. When our icing cafes had to close due to lockdown restrictions we decided to launch our virtual icing classes, and ice-olation challenge so that we could continue sharing our best biscuit tips and tricks. In 2020 we were also delighted to be win ‘Best e-commerce in lockdown’ at the 2020 e-commerce awards.