Blackboard home Higher Education Marketing Services Attracting and enrolling the right students is more challenging and competitive than ever before. Creating a highly customized, targeted strategy backed by research and data is the best way to maximize your recruiting efforts. Proven Track Record of Helping Institutions Grow Our education marketing experts will make your investment have a measurable return. Transparency Stay informed and in control with full visibility into marketing metrics and results. Flexibility Solutions tailored to your institution's strategic goals. ROI Data-driven marketing performance measurement and analysis. Expertise Leverage our years of higher ed experience and industry knowledge. Blackboard can help your institution increase applications and improve enrollment yield by designing integrated marketing strategies that attract prospective students in unique and engaging ways. Our Marketing & Recruiting Management Solutions Include Services Such as: Program Area & Viability Research Competitive Assessments Strategic Marketing Planning Creative Development Media Planning, Buying, Management & Optimization Content Strategy & Support Search Engine Optimization Strategy & Support Driving Results Through Collaboration Every solution starts with a conversation. We work with you to understand your institution's brand identity, challenges, and learners and define several differentiated solution strategies for consideration. We can also provide resources and support for building leadership buy-in. Our customized, collaborative approach drives dramatic results, including: Boosts in lead volume and enrollments year over year More efficient cost per lead/cost per enrollment through strategic planning and optimization with trackable ROI Improved lead to application conversion rates Greater market awareness and brand affinity Maximize Your Marketing Investment with Enrollment Services Blackboard recruiting advisors are outreach strategy experts. Using multiple channels, our advisors establish a relationship with your potential students to help drive them through the funnel towards enrollment. Our Higher Education Marketing Partners While the challenge is universal, each institution is unique. We tailor best practices to meet the institution’s goals and budget. Our Approach Transparency We share full visibility into our strategies so you’re always in control. Expertise We bring years of higher ed experience and truly care about producing meaningful results. Flexibility We tailor our solution to meet your needs and the changing expectations of your audience. Accountability We constantly measure marketing performance to maximize return on your investment. Develop and Grow Custom, Dynamic Online Programs Digital marketing is just one important step in a comprehensive higher ed recruitment program. See how the OPX fee-for-service solutions offer an unbundled OPM model with best-in-class support and expertise to ensure you develop, deliver and grow quality online programs. LEARN MORE Higher Education Marketing Resources RESOURCE The University of Texas at El Paso Grows Online Program Arm with Multi-Channel Digital Marketing Strategy Blackboard helps UTEP Connect strike the right balance of paid and organic marketing for predictable, long-term growth. GUIDE Choose the Right Model to Develop and Grow Online Programs Discover the different online program service models and key factors to consider when determining the right path for your school. DATASHEET Learn the Power of a Multimodal Marketing Strategy in Student Recruitment In a competitive and noisy digital world, universities need comprehensive marketing strategies to be seen, heard, and chosen by prospective students. Learn about the pillars of a strong comprehensive marketing strategy. CASE STUDY Rutgers Maximizes Online Enrollment and ROI in Move from OPM to Blackboard’s OPX Solutions Rutgers University reverses declining enrollment and sees a 4.8x ROI after a transition away from a leading OPM to Blackboard's OPX solutions, gaining full access to data and allowing the university to continue to optimize its online efforts well into the future. WEBINAR Shifting Higher Ed Strategies in a Post-COVID World Leaders in higher education discuss shifting trends with a focus on marketing, enrollment, student support and retention strategies. CASE STUDY Johns Hopkins Carey Business School Drives Growth in Executive Education Program Exploring growth opportunities in an external market, JHU Exec Ed quadrupled registrations year-over-year through strategic marketing efforts. Talk to one of our education marketing experts about what our marketing services can do for your institution. TALK TO US Blackboard home Footer Menu Accessibility Do Not Sell My PI Privacy Statement Modern Slavery Act Security Terms of Use Sitemap Copyright © 2021. Blackboard Inc. All rights reserved. See Blackboard trademarks and patents.