About Work GKVoice Culture Contact DISCIPLINE STRATEGIC PLANNING A word that you will hear very often at GKV is sacrifice. It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals. As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals. This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey. BROWSE CATEGORIES AEROSPACE & DEFENSE AGENCY NEWS CAUSE MARKETING CONSUMER PACKAGED GOODS FINANCIAL SERVICES HEALTH CARE & INSURANCE OTC MEDICINES & PERSONAL HEALTH RETAIL & CONSUMER SERVICES TELECOMMUNICATIONS BROWSE DISCIPLINES ADVERTISING BRAND DEVELOPMENT BRAND INSIDE BROADCAST, VIDEO & AUDIO PRODUCTION DIGITAL MARKETING DIRECT MARKETING EXPERIENTIAL MARKETING GRASSROOTS MARKETING MEDIA PLANNING/BUYING PUBLIC RELATIONS RESEARCH SEARCH ENGINE MARKETING SOCIAL MEDIA STRATEGIC PLANNING WEB DESIGN & DEVELOPMENT GKVoice Unlocking Marketing Success with Analytics It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains. GKVoice GKV Challenger Brand Minute: Customer Journey Mapping Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment. GKVoice GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth Home services expert Chuck Fischer reveals five tangible ways to stand out from the competition and drive revenue. Case Study Shentel Shentel had to create a deeper connection with the customer. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You.” Case Study Independence Air Independence Air Launching a new brand in the world's toughest category when people had no reason to believe in a new airline. DISCIPLINES Brand Development,... Case Study National Penn We showed a mid-sized bank how to go beyond the expected. More Examples GARRY RAIM Partner, Executive Vice President Start the conversation today and find out what GKV can do for your brand. GKV‍ 1500 Whetstone Way, 4th Floor Baltimore, MD 21230 410.539.5400 If you want a passionate and strategic team to help your brand find its voice, let’s talk.‍ CAREERS DIRECTIONS PRIVACY POLICY FACEBOOK TWITTER INSTAGRAM LINKEDIN