› Programmes Essentials of marketing your department, project or service When and where? Wednesday 20 May 2015, Etc. Venues, Marble Arch, London Module info Fee: £395.00 Members Price £495.00 Non Members Price Overview Who should apply Find out more and book Facilitator Biography What they say Essentials of marketing your department, project or service provides an excellent introduction to practical marketing for higher education staff wishing to develop their marketing, communications or customer engagement skills. It is of great value to anyone in HEIs leading projects, services or departments and needing a better understanding of effective marketing techniques: It will provide those new to marketing with the skills to develop and execute, in collaboration with their teams, more effective marketing strategies and outreach plans It will show them how to raise the profile of their project, service or department and attract the attention of key opinion formers Participants will benefit from a greater awareness of how to market their initiatives internally, within the organisation, and externally Delegates will learn the techniques to help them develop an effective, integrated approach to managing relations with their stakeholders and to become more customer focused SEMINAR OBJECTIVES The session will enable staff to gain an understanding of the competitive marketing and communications context in which their services or departments function. It will provide them with an introduction to the professional skills and methodologies required to develop effective marketing and communications responses to practical day to day and longer term imperatives ad enable them to tackle the marketing planning process. It will enable delegates to share best practice through discussion and case studies. At the end of the session delegates will be able to: Apply marketing and branding techniques to services or departmental planning and how these should integrate with corporate marketing activity. Understand how to target and communicate effectively with diverse stakeholder groups. Select the best marketing methods to tackle "live" challenges and problems. Write an outline marketing plan for their project, department or service. SEMINAR STYLE The learning and teaching style of the day will be highly interactive with a focus on real life case studies, discussions and action planning to support future marketing activity and development when participants return to their HEIs. A “Q and A surgery” will be included to help delegates address the marketing challenges that they face in their institutions. Return to event listings Apply or book online now or Download booking form Also of interest Wednesday 03 June 2015 Demystifying Finance for Aurorans Monday 15 June 2015 TMP Alumni Event: Hidden Leadership: Micropolitics on stage and backstage Thursday 18 June 2015 Leading the Student Experience: Measurement, Improvement & Regulation Thursday 18 June 2015 Leading the Student Experience: Measurement, Improvement & Regulation (NUS) Tuesday 23 June 2015 DVC/PVC Network Event Tuesday 30 June 2015 Academic Leaders' Programme Alumni Event Wednesday 01 July 2015 Open Programme Alumni Network Event: Communicating as a Leader Friday 02 October 2015 Top Management Programme (TMP 37) Monday 19 October 2015 Transition to Leadership 3 Wednesday 04 November 2015 Aurora London 1 Apply or book online now Download booking form Publications The Case for Growing STEMM Research Capacity in Wales Engage 37 Leading interdisciplinary research: transforming the academic landscape Exploring Student Leadership: Perspectives on change in student leadership, diversity and the impact on the student experience More Publications Latest News Leicester University's chair of governors, Dr Bridget Towle shares her thoughts on governance Growing STEMM Research Capacity in Wales The Case for Growing STEMM Research Capacity in Wales See More News Home Programmes Consultancy Research Governance International Membership Quick Links Key Links Knowledge Bank Request a brochure Finding us Vacancies Current Tenders Regional Co-ordinators Scotland, Wales and Northern Ireland Connect with us Follow us on Twitter Join our Facebook group Join us on LinkedIn Connect with us Text size: A A A Print page: Leadership Foundation for Higher Education Peer House, 8-14 Verulam Street London WC1X 8LZ T: 020 3468 4810 F: 020 3468 4811 Text size: A A A MyLF Login| News| About Us| Contact Us| Membership Sitemap| Privacy & Cookie Policy| Terms & Cancellation| Accessibility| Copyright| Legal Disclaimer Website design Pixl8 Interactive