Home > About > 5 Effects > Usability > go with the flow go with the flow At Ashland, it’s more than a new-age cliché. It’s a focus for serious research. For many Ashland customers, rheology – how a liquid flows – is a critical factor in business success – or failure. It’s true for paints and it’s true for liquid cosmetics, such as concealers and foundations. And because it’s important to Ashland customers, it’s equally important to Ashland researchers. “Flow properties affect consumers’ perceptions about a product,” says Seher Ozkan, senior scientist with the Materials Science team at Ashland’s laboratory in Bridgewater, NJ. He and his colleagues use a profilometer to measure a surface’s profile with microscopic precision, so they can convert information about its finish, flaws and failures into actionable data. The data helps solve a broad array of challenges about coverage, durability and other considerations important to manufacturers and consumers alike. It enhances product consistency and replicability in production. Their approach makes hard data – not just subjective opinion – a foundation for generating insights and sound decision-making. Read More > efficacy usability allure integrity profitability about industries investors products sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2017, Ashland. All rights reserved.

Home > About > Business Units > personal and home care personal and home care who is always solving? PERSONAL AND HOME CARE Ashland is always solving to provide science-based, consumer perceived solutions to personal and home care formulators. From sustainable, plant-based biofunctional actives that advance the efficacy of anti-aging and skin health, to rheology modifiers that create functional and consumer alluring textures, and to multifunctional ingredients that can efficiently transform the performance of your formulation with substantiated benefits, Ashland’s diverse product portfolio, chemistry toolbox and global team of solvers work every day to help make your next formulation a success. Ashland’s global team of scientists have expertise across personal and home care to collaborate with you on solving complex problems on fundamental science, chemistry architecture, formulation science, method development and consumer science. Read More > efficacy usability allure integrity profitability about industries investors products sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2017, Ashland. All rights reserved.