X BERLIN BOOMBOX Following the successful launch of Case Scenario’s Apple accessories in South Africa, Anthony Keyworth secured the South African distribution license for the Berlin Boombox. The Berlin Boombox was conceptualised and designed by Axel Pfaender, a Berlin-based creative. He successfully raised enough capital to fund the business via Kickstarter – the world’s largest funding platform for creative projects. Inspired by the old ghetto blasters from the 80s, the Berlin Boombox is a speaker system made from super-durable corrugated cardboard. The product comes flat-packed as a DIY kit. Once assembled, it’s compatible with all 3.5mm audio jack devices including the iPhone, iPad and Android devices. To generate buzz and promote the launch of the Berlin Boombox in South Africa, ten of Cape Town and Johannesburg’s top clubs, finest bars and coffee establishments were invited to compete in a Berlin Boombox design challenge, to customise their very own Berlin Boombox. The top three designs were presented on South Africa’s leading popular culture blog, We-Are-Awesome. Readers were encouraged to vote for their favourite design. The campaign generated over 1,700 votes in 48 hours, which named Deluxe Coffeeworks as the winner, followed by &Union in second place and Jason Bakery in third place. The campaign successfully seeded the product into the South African market and resulted in a large local retailer placing an order in excess of 300 units. Thereafter, word-of-mouth spread and Antanna began supplying a number of local brick-and-mortar retailers as well as e-commerce specialists.

X SHAFT CITI Shaft Citi was a R700-million mixed-use property development, which was set to commence construction in June 2008 in Germiston, an area synonymous with Johannesburg’s rich mining history. Targeting the gap housing market (residential properties priced below R500,000), Shaft Citi comprised of 2,000 residential units across 17-hectares of land. Residential properties ranged in price from R150,000 (studio apartment) to R495,000 (duplex) and aimed to attract both first-time buyers and investors. In addition, Shaft Citi comprised of an integrated retail and commercial hub, which would be home to a wide variety of retailers and state-of-the-art offices. Anthony Keyworth was appointed as Shaft Citi’s creative consultant. Major emphasis was placed on the development’s aesthetic and Anthony Keyworth’s creative direction encompassed design and branding elements as well as collaboration with the project’s lead architect. Shaft Citi was sold to the Housing Impact Fund of South Africa (HIFSA) in 2012 prior to the commencement of its construction. The HIFSA fund finances the construction of affordable homes for sale and rent, as well as providing housing loans and rental accommodation for families and students. The fund aims to help fill the gap in the market between government-provided housing and those who have access to bank finance to purchase their own homes. HIFSA is currently the largest single source of development funding in the affordable market, having provided more money than South Africa’s big four commercial banks combined since 2010.