Our Purpose Purpose Video Home > About Us > Purpose Shaping A Sustainable World Together To go somewhere new, you must be willing to move. That’s what two men did when they launched our industry in the late 1800s. We continue to follow in their footsteps, recasting what it means to be an aluminum company – by getting away from mining and smelting and redefining ourselves through recycling. These bold, pioneering moves have become a movement. And, as the largest recycler of aluminum in the world, we are its leaders. DOWNLOAD NOVELIS PURPOSE REPORT At Novelis, we make more than aluminum. We make it into something new. Extend what it can be. We give it the lightness to amaze. The flexibility to perform. The strength to protect. How we do this is as much about human chemistry as it is metallurgy. It starts with forming a foundation of care, respect and trust. Then opening a space for creativity. A place to listen and share ideas. Where thinking gets stretched, limits get pushed and infinite discoveries can be made. We win by shaping partnerships inside the company and around the globe. Because lasting innovation doesn’t happen alone. This ability to think big and act bold is at our core. It’s how our breakthroughs happen. It’s how we brought one of the first all-aluminum vehicle bodies to the automotive industry. How we had the forward focus to rethink sustainability by leveraging collective cooperation to turn customers of advanced materials into suppliers of raw material. For us, the difference between good and great comes down to our employees – pioneering, providing, protecting. Proud, yet humble strivers, driving transformation by balancing what we do now with what we’re capable of in the future. Exceptional people who are committed to extending the capabilities of our customers. Supplying them the inspiration to invent, the ability to solve, the means to move, and the material to shape a more sustainable world together. About Us GO TO ABOUT US People GO TO PEOPLE Sustainability GO TO SUSTAINABILITY Contact Us Name* Email* Consent* I confirm that I have read and agree to the Novelis terms of use and privacy policy. Comments CAPTCHA SUBMIT Go to top of page Investors & Media Contact Us Suppliers Privacy Policy Terms of Use News & Resources Customer Login Certifications Novelis is a subsidiary of Hindalco Industries Limited, an industry leader in aluminum and copper and metals flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. FOLLOW US Not just aluminum, Novelis Aluminum.™ This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using this site, you consent to the placement of these cookies. Read our Privacy Policy to learn more. Agree and dismiss. Notifications