What We Do Blog About Us Help Center Login to AdBridge™ The Fundamentals of Managing Talent and Rights in Video Advertising By Sandy Drayton | September 10, 2021 Check out our one-hour webinar to understand the fundamentals of Talent & Rights Management! Every year leading brands pay six-figure fines for unintended noncompliance of Talent & Rights contracts in their video advertising. Why? Contracts for actors and musicians, seen or heard in commercial spots, can be very complex and difficult to track for multi-screen campaigns. But it doesn’t have to be that way. Courtney Allen, ER’s Director of Learning and Chair of the DEI Committee, and Michael Snow, Director of Product Marketing, share insights on just how easy it is to simplify the process and mitigate risk by fully integrating Talent & Rights data into the marketing team’s natural workflow. In this webinar you’ll learn about: Union vs non-union Talent rules and penalties Residuals, holding periods, completion reports Ensuring essential compliance on every screen Increasing ROI on video productions View the video at your convenience to see how you can save time, money and gain much needed control in the talent & rights workflow. Visit our website to learn more about the benefits of ad serving with Extreme Reach. Sandy Drayton VP, Corporate Communications Get In Touch Completion Reports Contracts For Actors Contracts For Musicians Holding Periods Noncompliance Of Talent & Rights Residuals ROI On Video Productions Talent & Rights Data Talent & Rights Workflow Talent Rights Union Vs Non-Union Talent Video Advertising RECOMMENDED POSTS Connecting Workflow for a Connected TV World The Business of Talent and Rights: A Marketer’s Story Extreme Reach Had a Starring Role in the Super Bowl © 2021 Extreme Reach, Inc. All Rights Reserved Legal | Privacy Policies |Cookie Preferences | Do Not Sell My Personal Information Please use the Accept button below to enable the best experience on our website and help us in showing you relevant information. You may use the "Opt-Out" button below to opt-out of Extreme Reach's use of cookies and similar technologies for advertising purposes. To exercise other rights you may have related to cookies, select "More Info" or see this "Do Not Sell My Personal Information" link. Accept Opt-Out More Info