PROJECT CORE VALUES CAMEROON SOUTH AFRICA INDIA Homepage PROJECT A mission imbued with a social spirit THE PROJECT The entrepreneurial and philanthropic spirit of its founder Pietro Ferrero and his successors, which is deeply embedded in the culture and business of the Ferrero Group since it was first created, is the inspiration behind the Michele Ferrero Entrepreneurial Project. The Project - designed and strongly supported by the Cavaliere del Lavoro Michele Ferrero - is present in Cameroon, South Africa and India. From the very outset, it has operated as a fully-fledged “business”, based on a purely entrepreneurial concept that aims to achieve positive financial results. However, the Project also has a social spirit, which inspires the creation of humanitarian initiatives in the areas the Project operates in. These initiatives aim to safeguard the health, education and social development of children and young people under the motto: United Kinder of the World. THE ORIGINS The first Michele Ferrero Entrepreneurial Project was launched in Cameroon in 2005. It was soon followed by a second one in South Africa, in 2006, and by a third one in India, in 2007. These developments have contributed to the creation of new job opportunities for the local communities where the plants are based. Furthermore, locally sourced raw materials are selected, when possible, for production. The establishment of these production plants has thus led to collaborations with local businesses, strengthening job opportunities also within the local supply chain. THE MISSION The Michele Ferrero Entrepreneurial Project not only aims to create new jobs, but also support social initiatives that safeguard the health, education and social development of children and young people. This second objective is achieved through: 1) The identification - together with the institutional authorities in the host countries - of social initiatives that involve the local communities where the Ferrero companies, engaged in the Project, operate. 2) The involvement of the Ferrero Foundation in the identification, implementation and monitoring of the social initiatives. This is to capitalize on the experience and technical know-how that the Foundation has acquired over decades of social and humanitarian work carried out especially in Italy and Europe, through educational activities that provide care and support during early childhood. Informativa Privacy Terms and Conditions Cookie policy Technical Requirements . Contact Us Profile management www.ferrero.com copyright © Ferrero 2021 P.IVA IT00934460049 This website uses cookies, belonging to us or to third parties, for performance purposes and serve ads in line with your browsing preferences and that may be of interest to you. To understand more about how we use cookies or to change your cookie preferences, click on “Cookie Settings”. You can change these settings at any time by visiting our cookie policy and following the instructions it contains. By clicking “Accept All Cookies” you agree to the storing of cookies on your device. Cookie Policy Cookies Settings Accept All Cookies