News & Insights / Blog / Ebiquity plc announces its new office in India Press Blog Viewpoints Research Webinars Ebiquity plc announces its new office in India by Ebiquity team, Wednesday, October 13, 2021 Ebiquity plc, announced today the opening of its new office in India in Gurgaon. FirmDecisions, Ebiquity’s contract compliance specialist entity, already has an office in Mumbai since March 2017. India is amongst the fastest-growing advertising markets in the world and will attain the 9th rank in overall ad spending by the end of 2021. Ad spends in India will grow by 23.2%*, and Digital is expected to grow by 28%* by the end of this year. India’s digital transformation is moving at a rapid pace, and Ebiquity recognises the need to have a strategic local presence to support current and new clients. Reflecting on the significant growth in the Indian market, Ebiquity has appointed Sandeep Srivastava as the Managing Director of its India office, with the responsibility of its growth and expansion in the market. Sandeep brings more than two decades of media management experience across agencies, as well as media consulting. In his previous 14-year stint with Accenture in its media management practice, he developed its offerings in emerging/ new markets, besides India. His experience and expertise in the media and marketing industry will prove invaluable to clients looking for greater transparency and accountability of their media investments. Nick Waters, Group Chief Executive Officer, said: “I am delighted that Ebiquity is now entering India, following the successful launch of FirmDecisions several years ago. India is one of the most exciting and complex media markets in the world with a strong track record of growth over the past 20 years, and many years of high growth ahead. We see a tremendous opportunity to help our clients eliminate waste and create value from their media investments to achieve better business outcomes.” Ebiquity is committed to better support its global client partnerships and the growing demand for its services from clients in India. India is also home to scores of multinational conglomerates and the third largest start-up market in the world. Ebiquity will offer its unique solutions from Media Management, Media Performance, and Contract Compliance pillars, all under one roof to optimize clients' media investments. Sandeep Srivastava, Managing Director India, said: “I’m excited to join Ebiquity at a time when our industry needs greater accountability of marketing investments, especially in digital media. I truly believe that Ebiquity provides world-class services that enable advertisers to maximise the efficiency and effectiveness of their media investments, as digital enters a new era.” Ebiquity Group already has a strong presence in the market with FirmDecisions, the largest independent global marketing compliance specialist. Sandeep Khewle, who has been the Managing Director of FirmDecisions in India since its inception in 2017, built its contract compliance business to a market leading position. (*Source: GroupM TYNY 2021 Report). Latest Articles Blog Priorities and challenges for brands, media, and advertising September 2021 Blog Growing capability gap could slow post-pandemic recovery September 2021 Blog Data complacency: Coming soon to a campaign near you July 2021 Blog How brands can respond to the consequences of a cookie-free world July 2021 Latest News & Insights Press As supply chain woes intensify, advertisers reallocate, not cut, media dollars Inflation across media markets November 2021 Press Don't forget the golden rules of trust and effectiveness Improving the effectiveness of advertising. November 2021 Press What’s with all the media pitches? Clients want agencies to be ‘part of the fabric’ Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. So, what is it they actually want from a new school of planners and buyers? April 2021 .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact