Your browser does not support the video tag. 1950s 1950 : The birth of a brand Giovanni Panzani had the revolutionary idea of wrapping pasta up in cellophane packaging so that its quality would be immediately apparent. This transparency would go on to become a signature of the « Panzani Pasta" brand. 1952 : After the pastas comes the sauce Panzani spreads its field of activity by now proposing tomato sauce in tin cans. A simple but revolutionary idea! 1960s 1960 : Panzani expands to 50 countries Since 1960, when the first packages of Panzani pasta started crossing international borders, Panzani has grown a lot internationally. The brand first became known in Europe, then in Africa and in other parts of the world. 1964 : From wheat to pasta, a total know-how Panzani incorporated the Bellevue Semoulery in the South of France. Panzani then took on a new activity, semolina production, allowing it to completely control the supply chain and quality of its produtcs. 1970s Your browser does not support the video tag. Control the use of your personal data We and our partners may access your device to recognize you through identifiers such as cookies, and collect, store, combine, and transfer data your IP and email addresses, software settings, your browsing data and your location, for these purposes: Basic ads, and ad measurement, Personalised ads profile and display, Personalised content and Content measurement, audience insights, and product development. You may accept all identifiers and data processing activities requiring your consent, or refuse them and make a granular choice, find out more, and object to any processing based on legitimate interests via the setting screen. You can change your mind or withdraw your consent at any time via the "Cookies" link. Your choices will apply to these websites and their emails during 6 months, and we will not ask you again until tomorrow. Accept all Set your choices Cookies settings