home nav Overview Solutions Customer Stories Industries Oracle for Consumer Goods Bring products to market faster, improve supply chain sustainability, and get more value from data investments with integrated solutions from Oracle. See how businesses like yours build trust and connect with consumers by adding efficiency from source to shelf. Report: The big opportunity for consumer goods and retail See the results (PDF) How Oracle for Consumer Goods helps customers succeed Explore more customer stories Grupo Bimbo simultaneously migrates to Oracle Cloud ERP, HCM, and SCM in 33 countries Watch Grupo Bimbo’s story Stand out from the competition with memorable customer experiences Understand who your best audiences are and how to reach them Make sure that your ads are seen by actual people—not bots—so you can confidently answer the age-old question, “Did my advertising achieve its objectives?” Explore Advertising Gain deeper insight into how consumers interact with your brand Instantly recognize consumers’ buying behaviors and present personalized offers at the moment they’re likely to buy—so you can keep them coming back. Explore Customer Experience Create a single, dynamic view of your customers Combine online, offline, and third-party data with AI and machine learning to create an intimate, consistent brand experience across marketing, sales, and service. Explore Customer Data Platform “We decided as a corporation to adopt the cloud model, and that’s not just an upgrade. In fact, it’s a shift in mindset.” Rob Owen North American Lead, Transportation Network Optimization, Mondelēz International Get more value from your consumer data investments Generate actionable data across every customer touchpoint Improve your enterprise reporting with AI-powered self-service analytics, data-augmented analysis, and natural language processing. Explore Analytics Give your business analysts tools for success Boost your business analysts’ and data scientists’ productivity with Oracle’s Big Data Cloud to better manage, catalog, and process raw data. Explore Data Science “We started with Cloud EPM Planning in North America with zero-based budgeting and expanded the planning footprint to link our global operations.” Eric Mendez Associate Director of Finance and Information Technology, Kraft Heinz Increase supply chain resiliency and improve consumer trust Build a flexible, sustainable supply chain Accelerate product innovation, improve material sourcing, and enable omnichannel fulfillment with integrated supply chain planning capabilities. Explore Supply Chain and Manufacturing Simplify manufacturing with tightly integrated solutions Streamline operations on a global level with a suite of applications that work together seamlessly to make every step of the production cycle more efficient. Explore Smart Manufacturing Gain visibility across all tiers of your supply chain Track and trace your most important inventory using blockchain technology so you can detect—and resolve—issues before they impact consumers. Explore Intelligent Track and Trace Maximize order fulfillment and minimize logistics costs worldwide Optimize your logistics networks using integrated adaptive technologies to add efficiency from the warehouse through distribution. Explore Connected Logistics “Working with Oracle Transportation Management, we are contributing to a more sustainable supply chain through streamlining shipping, improving communication with providers, and helping reduce CO2 emissions.” Wendy Herrick Vice President, Digital Supply Chain, Unilever United States Build your financial, HR, and technology foundation for the future Reduce costs, sharpen forecasts, and innovate faster Simplify your financial processes and improve the speed and consistency of everything from planning to reporting—no matter where you do business. Explore Enterprise Resource Planning Cultivate a collaborative, digital global workforce Recruit and develop digitally savvy talent who can connect with consumers and move your brand forward. Explore Human Capital Management Move to the cloud—your way Switching to Oracle Cloud Infrastructure is simple and seamless, with a range of flexible options for both new and existing enterprise applications. Explore Cloud Platform Trending topics in consumer goods Kraft Heinz embraces the future by standardizing global planning with Oracle Fusion Cloud EPM Read the Kraft Heinz story Companies are successfully navigating new business demands with Oracle Fusion Cloud Applications Watch the video Learn from experts who are simplifying the marketing personalization process Watch the Virtual Summit Is direct-to-consumer the future? Gerald Poncet, Senior Director, Industry Strategy Group, Oracle Today’s consumers are more mobile, have unprecedented power, and control information in the palm of their hands—leading to ever-increasing expectations. Learn why these trends are turning the direct-to-consumer model into an important alternative to traditional retail channels. Read the complete post More from the blog View all Finance posts View all Manufacturing posts View all Marketing posts Find resources and more Insights and news Customer experiences Industry conversations Insights and news Customer experiences Industry conversations Oracle named a Leader in analyst report for Digital Experience Platforms Q3 2021 Independent research firm recognizes Oracle Advertising and Customer Experience for its “robust experience platform, with strength in commerce and campaigns.” Read the press release Get started with Oracle Consumer Goods Contact us Talk to an Oracle team member about how we can help your organization. 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