SPECIALIST FINANCIAL MEDIA AGENCY In the ten years since it was founded Fundamental Media has grown substantially becoming a leading player in specialist media intelligence, planning and buying. With a global reach from the UK and Europe, Asia and the Middle East to the Americas, Fundamental Media works exclusively across the financial industry. LOCAL KNOWLEDGE, GLOBAL COVERAGE Through our worldwide offices and expertise we offer clients global coverage combined with local insight and knowledge into the relevant media landscapes ensuring they reach their target audiences wherever they are in the world. We have excellent relationships with the financial media industry and as their trusted partners we can provide our clients with the solutions that work best for them and are the most cost-effective. Regularly this includes first to market opportunities. Home Who we are What we do Our clients Contact us OUR TEAM ANGUS MACLAINE CHIEF EXECUTIVE OFFICER | T: +852 3628 2477 (Hong Kong), + 44 (0) 79 6157 8953 (London) It was during his four years at the Financial Times Group that Angus first saw the opportunity to develop a specialist financial media agency, one able to provide practitioners in the financial markets with in-depth, yet independent advice on financial media globally. Since founding Fundamental Media in 2003 and winning its first client, Credit Suisse, Angus has managed the evolution of the company into a significant player in the global planning and buying space. He is passionate about new technology and systems and is continually looking for new innovations and dynamic solutions for clients to help them improve their businesses. @ HOW WE DO IT EDUCATION SECTOR Fundamental Media has in-depth experience in the Education sector and works with a number of high-profile institutions promoting undergraduate, postgraduate and professional qualifications. We understand the challenges our clients face in an increasingly competitive market and create robust and highly measurable campaigns that enable us to reach the highest quality candidates in the most cost-effective way. Our expertise in this field ranges from enabling our University clients to reach the highest quality undergraduate students on a full-time course right through to Business Schools attracting C-Suite Executives looking to further their careers via an Executive Education programme. Our proprietary research ensures that every media solution is bespoke to our clients; every progamme is unique and our media plans are individually tailored. Our work is truly global and our international offices enable us to understand individual target markets at a local level but within the context of an international perspective. Local knowledge and an in depth understanding of the culture and ways of conducting business pertinent to a geographical region are essential in leveraging the best media to the right target market and at the most favourable rates. PLANNING AND BUYING Integrated planning maximizes the touch points our clients brands can achieve with their target audience. We plan off-and online media, outdoor, broadcast, sponsorships and events to ensure the optimum mix for the respective client needs. Through the internal 'Fundamental Research' feed, our media team has access to the latest insights from the market ensuring plans are constructed to leverage the best blend of media platforms. This data is central to the media selection and buying process at Fundamental Media, ensuring clients' budgets are allocated on a quantitative and qualitative basis. All Fundamental Media schedules are optimised for reach and frequency using the bespoke solutions provided through Intelligence our research database. FUNDAMENTAL INTELLIGENCE All data gathered is managed through our bespoke software – Intelligence, which continually tracks, measures and ranks thousands of fund relevant media including: digital and print platforms, features, surveys, third party events, awards, publishers and their performance on a global basis. This real time information sharing between Fundamental Media offices globally delivers a host of benefits, amongst them, automated schedules and reports for clients. Our team have immediate access to client plans and activities around the world ensuring information opportunities are harnessed wherever possible. Intelligence ties in the research, media, operations and accounts functions of the business seamlessly. WHAT WE DO OUR CLIENTS CONTACT FUNDAMENTAL MEDIA INTERNATIONAL Fundamental Media Ltd 1st Floor, 9-13 Fenchurch Buildings London EC3M 5HR Tel: +44 (0) 20 7680 6400 FUNDAMENTAL MEDIA MIDDLE EAST Fundamental Media FZ LLC Office 206, Building 7 PO Box 502349, Dubai Media City Dubai, UAE Tel: +971 (0) 4 375 2440 FUNDAMENTAL MEDIA ASIA Fundamental Media Ltd 21F/2101 303 Hennessy Road Wan Chai, Hong Kong Tel: +852 3628 2473 Name: Enter Name Email: Enter Email Message: Enter Your Message © 2014 Fundamental media All Rights Reserved