info@enikom.ru 8 800 250 5212 home About us Suppliers Buyers Career Contacts Supply creates demand homeAbout companyIndustry news About company History Mission Our suppliers Our buyers company's news Industry news 23 September 2016 During the crisis, Russians increasingly give preference to goods that retail chains offer through promotions. According to the results of six months of 2016, they accounted for almost half of the products of everyday demand, and more than 40% of buyers purchase goods as part of promotions that they were not even interested in initially, according to Nielsen data. For some retailers, such promotions already provide a third of the revenue, now they are increasing the number of loyal customers with the help of discounts and special offers. As the Nielsen study has shown, more than half of Russians (51%) note an increased interest in goods at discounts over the past year, 45% of consumers have begun to use special offers more often. In general, 62% of consumers in Russia pay attention to promotions, a third of Russians (33%) are looking for them on purpose, and only 5% ignore any special offers from food retailers, Nielsen calculated. According to the company, in search of the most attractive promotions, 9% of Russians change their usual store, 38% do it from time to time depending on special offers. 37% of the respondents remain faithful to their usual store and often use its promotions, visit their usual store and only occasionally purchase goods under the action of 15% of citizens. On average, in the first half of 2016, almost half - 47% - of consumer goods were sold on promotions, which is 9 pp more than in the first half of 2015, Nielsen calculated. In addition, promotions stimulate impulse purchases - 41% of Nielsen respondents admitted that they purchase unplanned goods, which are subject to special offers. Buyers' preferences differ depending on age, gender, region of residence and other factors: for example, men are more interested in promotions in the form of lotteries, and many young people under 34 prefer such special offers as an additional product as a gift. Convenience stores are popular for special offers for goods of the week, thematic promotions and festivals, stimulating promotions like "collect the chips" and the like, which, among other things, affect the zone of impulse demand goods. The main goal of such programs is to attract and retain customers, to increase the number of goods in the check. It is noted that in the past, the popular format among buyers was "three for the price of two", but with a further reduction in income, they increasingly choose the offer "two for the price of one" within their budgets. Direct discounts remain the most effective promotional format. Share link: Back to the list © 2015 Nevada Company All rights reserved. 680014, Khabarovsk, st. Shkotova 15a About company Suppliers Buyers Career Contacts info@enikom.ru 8 800 250 5212