Start Background Lars Wingefors Collections Contact The trick is to never give up It all began long ago with comic books, but while his friends were reading them, Lars chose to sell them. And he sold so well that at the age of 15, he was Sweden’s leading mail order retailer. Lars then capitalised on the experience from his comic book sales to take on the next product segment, second-hand video games, with his company Nordic Games Holding. This company also grew and was acquired by a British games giant in the middle of the IT boom. As it turned out, however, they invested in e-commerce a bit early – not unusual at the time. Lars subsequently bought back the Nordic part and embarked on an amazing journey which today lives on in the company Embracer Group AB. Along the way, Lars has capitalised on the entire learning curve – the good and the less positive experiences – because they’ve all lead to new ways of thinking. This natural optimism means Lars is open to taking risks. ”We get better over time only by challenging ourselves,” he claims, and adds: ”Sometimes the return is instant, but often it takes time. The trick is to never give up”. © 2021 Lars Wingefors AB. All rights reserved.

Start Background Lars Wingefors Collections Contact Per Fredriksson, Senior Advisor Phone +46 (0)70-229 90 73 Send an e-mail to Per Ann Ryman, Finance Phone +46 (0)70-269 29 59 Send an e-mail to Ann Maria Lyrén, Executive coordinator, PA to CEO Phone +46 (0)70-267 15 81 Send an e-mail to Maria Lars Wingefors, Founder & CEO Embracer Group AB Phone +46 (0)70-847 19 78 Send an e-mail to Lars Download press photos (14 Mb zip) Lars Wingefors Gamescom 2016 (7 Mb zip) Helen Spethz, Finance Phone +46 (0)70-353 96 30 Send an e-mail to Helen © 2021 Lars Wingefors AB. All rights reserved.

Start Background Lars Wingefors Collections Contact A holding entity for several companies predominantly active within the computer and video games business. The group is privately owned with roots in the games industry dating back to the mid-90s and managed by a team of highly experienced individuals. www.nordicgamesgroup.com www.quanticlab.com © 2021 Lars Wingefors AB. All rights reserved.