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Home About Nichols About Nichols Making life taste better since 1908 We’re Nichols Plc… An international soft drinks business and home of the iconic Vimto brand. Our story dates back to 1908 in Manchester, when John Noel Nichols created a herbal tonic with a secret recipe, that would give its drinkers ‘Vim and Vigour’. The popularity of this unique and delicious ‘Vim-tonic’ quickly grew, and today the Vimto brand is enjoyed by consumers in over 73 countries worldwide and is the cornerstone of our distinctive brand portfolio. Our rich heritage inspires who we are today as we continue to be driven by a passion to make life taste better for our consumers around the world. Our history Our business strategy We’re committed to achieving long-term sustainable growth, and creating value for all our stakeholders Our strategy Our business model We operate a diversified business model with three distinct routes to market Our routes to market Our people and culture The passion and commitment of our people has long been fundamental to our ongoing success. We’re proud of our open and inclusive culture – it’s what makes it special to work here. How we do things Our team Our highly experienced and motivated team have a shared commitment to grow our business by doing the right things in the right way, delivering our strategic goals while continuing to nurture and uphold our unique culture. Our team .cls-1 { fill: #fff; } Press & media Terms & conditions Cookie policy Privacy policy © COPYRIGHT 2021 NICHOLS PLC. ALL RIGHTS RESERVED. SITE DESIGN & BUILD BY THINKING JUICE. Linkedin By using our website you consent to all cookies in accordance with our Cookie Policy. Read more ACCEPT ALL DECLINE ALL ×