We use cookies to ensure you get the best experience on our website. Learn more Got it! Go to cases Products Media buying & planning READ MORE + Audience analysis READ MORE + Content Adaptation READ MORE + Campaign Activation READ MORE + Tracking & analysis READ MORE + Reporting & insights READ MORE + Cases 01. Campaign activation SANDVIK Can you 3D print an unsmashable guitar? The question posed by Sandvik was the grounds for a 100-wattaren nominated campaign. 02. Engagement NATIONAL GEOGRAPHIC Interested to see how we helped National Geographic Nordics launch and build sustainable engagement surrounding the premiere of a new season of Car SOS? 03. Leads DFIND Here's to the changemakers! (And this is how we helped Dfind find 'em.) 04. Community PREEM How working with Facebook groups and community management can win prizes and create a hella lot of engagement. +46 706 67 11 00 distribution@trickle.se Rosenlundsgatan 40 118 53 Stockholm

CAMPAIGN ACTIVATION Sandvik: Smashproof Guitar CHALLENGE Can you 3D print an unsmashable guitar? This question, posed by Sandvik Group, was the backbone of the campaign "The Smashproof Guitar", where Sandvik with a mix of creatives told the story of their engineering expertise with a unique all metal 3D-printed guitar in collaboration with rock legend Yngwie Malmsteen. The guitar was ultimately set to the test; a live performance where Malmsteen - known for his guitar smashing habit - tried to smash the unsmashable... TACTICS We set up long-term target groups for Sandvik, with different purposes and customer journey tactics, which all connected to key moments in the campaign; allowing the campaign to work simultaneously as a PR machine, eye opener for potential new recruitments and a brand strengthening campaign with messages around their advanced solutions and engineering expertise. Therefore, working omni channel, it allowed for finely tuned optimization for maximized effect as well as longevity. 47M+ Impressions 10M+ Video views 50k+ Quality interactions 300k full, total, completed - the works! - video views. Average completion rate of 15 % for top creatives. 15% No thank you, digital waste! Anti-digital waste was our guiding star in this here campaign. Quality visits & views only. How, you say? Multiple user journeys & a three phase structure. 1 Teaser 2 Launch 3 Consideration Strong creatives + thought out media planning = key. Quality = success beyond KPI's & metrics! Interested in the philosophy? Check it out!