Subscriber login: SUBMIT Remember me Home About IPD Our Solutions Our Subscribers Podcast Newsroom Careers Talk to Us Our Executive Clinical Pharmacy team explains manufacturer life-cycle management strategies, including specific examples of successes and failures. Topics included in this episode: Additional indications New formulations Next generation products Different strengths Bundling Brand over generic strategies Reimbursement incentives and coding strategies Distribution channels Co-pay assistance programs Strategic partnerships Authorized generics IPD'S DRUG & CLINICAL REVIEW: MANUFACTURER LIFE-CYCLE MANAGEMENT STRATEGIES LOGIN | REGISTER TO LISTEN “What about new strengths or dosing regimens? We see that a lot too, don't we?" “A very good example of this is Copaxone. So, the Copaxone 40-milligram three times weekly was launched in 2014, just over a year before the launch of competing generics for the original 20-milligram, once-daily formulation. In about a year, the 40-milligram formulation captured 70% of the market. This allowed Teva to continue to dominate the market following the launch of these generics with only minimal threat. Now that generics are on the market for the 40-milligram strength, Teva has used other life-cycle management tactics to maintain its brand Copaxone franchise.” LINKS CONTACT & CONNECT Home About IPD Our Solutions Our Subscribers Podcast Newsroom Careers Talk to Us Headquarters: 19950 W Country Club Drive 7th Floor Aventura, FL 33180 Australia Brazil China Germany India Japan Mexico Netherlands Russia South Korea Taiwan info@ipdanalytics.com +1 (305) 662-8515 © 2021 by IPD Analytics | Privacy Policy

Subscriber login: SUBMIT Remember me Home About IPD Our Solutions Our Subscribers Podcast Newsroom Careers Talk to Us OTHER INDUSTRY STAKEHOLDERS Our proprietary data and analytics are valuable for stakeholders across many different functions in the pharmaceutical industry. Reliable forecasts around brand, generic, and biosimilar market shifts can be critical for strategic decision making in a wide array of use cases. Contact us to find out if our solutions are right for you. Learn more LINKS CONTACT & CONNECT Home About IPD Our Solutions Our Subscribers Podcast Newsroom Careers Talk to Us Headquarters: 19950 W Country Club Drive 7th Floor Aventura, FL 33180 Australia Brazil China Germany India Japan Mexico Netherlands Russia South Korea Taiwan info@ipdanalytics.com +1 (305) 662-8515 © 2021 by IPD Analytics | Privacy Policy