TEAM WORKS AWARDS NEWS CONTACT CHOCOLATE COULD DISAPPEAR Trapa asked us for a campaign to communicate his reforestation project. Climate change is seriously threatening the cultivation of seeds such as cocoa, which is very sensitive to changes in temperature and humidity, droughts and floods that are causing global warming and to generate noise around this reality, we find a message with a lot of potential: If we don't help the environment, chocolate could disappear; a message that by itself generated an impact, but to make it really differential we decided to use humor, something quite disruptive when it comes to giving messages of social background, because we thought that everyone is already a little tired of dramatic speeches. Oh, and for this to serve to sell, we have it with images of those that make you want to eat chocolate. Client: TRAPA Share Pin it Tweet +1 RETURN PREVIOUS Refugee wedges FOLLOWING The biggest problem children face SUBSCRIBE TO OUR NEWSLETTER * I have read and accept the privacy policy SEND Penguin Torreblanca @ 2020 Legal notice - Data Protection

TEAM WORKS AWARDS NEWS CONTACT EVERYTHING GOOD ENDS IN A BAR We love to play with brand names, and in this case, it was great to find that Ámbar contained in her own name a whole strategic territory that fit perfectly with our vision for her. Brewers, for years, have talked a lot about quality and put aside their natural playing field. The bar is where all the good things happen: fun, good vibes, the desire to celebrate everything,… And none of that is incompatible with a beer being really good. The best thing about "Everything good ends up in a bar" is that it tells you about the quality of the product, but at the same time it takes you to the celebration, to friends who get together to have a laugh and to enjoy life in the best place in the one that can be done: the bars. Client: Ambar Share Pin it Tweet +1 RETURN PREVIOUS Before FOLLOWING We women SUBSCRIBE TO OUR NEWSLETTER * I have read and accept the privacy policy SEND Penguin Torreblanca @ 2020 Legal notice - Data Protection

TEAM WORKS AWARDS NEWS CONTACT WHEN YOU DON'T KNOW, YOU INVENT In our daily life, we often come across economic terms that we do not understand or regularly understand, but which, nevertheless, when signing documents or choosing financial products, it is important to know. That is why Bankia has Bankademia, a tool that teaches in a simple way everything you need to know about finances that until now no one had bothered to explain to us. To tell the world that Bankademia exists, we found an insight that came to the hair: one thing we all do when we do not understand some strange term is to try to invent or deduce a meaning; Sometimes we get it right, but most of the time we come up with definitions that do not tend to be very accurate. From that insight, the campaign concept emerged, "When you don't know, you invent", Client: Bankia Share Pin it Tweet +1 RETURN PREVIOUS Sport owes you a lot FOLLOWING You learn to work by working SUBSCRIBE TO OUR NEWSLETTER * I have read and accept the privacy policy SEND Penguin Torreblanca @ 2020 Legal notice - Data Protection