Our Guiding Principles Steering the values of our business and our people Our Guiding Principles provide certainty about what we stand for and act as a compass to guide our behaviour. 00:00 00:00 Strength from adversity Pulling together in the wake of the tsunami in Japan Watch in higher quality on YouTube Download transcript (PDF 0.43 mb) Enterprising Spirit We value enterprise from all of our employees across the world, giving us a great breadth of ideas and viewpoints to enhance the way we do business. We have the confidence to passionately pursue growth and new opportunities while accepting the considered entrepreneurial risk that comes with it. We are bold and strive to overcome challenges. This is the cornerstone of our success. Freedom through Responsibility We give our people the freedom to operate in their local environment, providing them with the benefits of our scale but the ability to succeed locally. We always strive to do the right thing, exercising our responsibility to society and other stakeholders. We use our freedom to take decisions and act in the best interest of consumers. Open Minded Our corporate culture is a great strength of the business and one of the reasons we have been and will continue to be successful. We are forward-looking and anticipate consumer needs, winning with innovative, high-quality products. We listen to and genuinely consider other perspectives and changing social expectations. We are open to new ways of doing things. Strength from Diversity Our management population comprises people from approximately 140 nations, giving us unique insights into local markets and enhancing our ability to compete across the world. We respect and celebrate each other’s differences and enjoy working together. We harness diversity – of our people, cultures, viewpoints, brands, markets and ideas – to strengthen our business. We value what makes each of us unique. The guidelines that govern our business Policies, principles and standards External links Careers at British American Tobacco About us Who we are A sustainable approach People and culture Our Guiding Principles Career development Culture and values Health and safety How we manage human rights Corporate social investment Meet the Board Corporate governance Policies, principles and standards Search BATS: LSE GBp 4943.50 (+45.50) About us Sustainable business Our industry Challenges and opportunities How we work From crop to consumer Our products Putting consumers first Next Generation Products Capabilities, commitment, ambition Sustainability Investors Media Reporting Careers Contact us Worldwide Home About us People and culture Our Guiding Principles Explore our world We are one of the world’s most international businesses and many of our Group companies have their own websites. @BATPress BAT Science @BAT_Sci #Sustainability is a key pillar of our Group strategy. For information on our strategy visit… twitter.com/i/web/status/7… 28 Sep Reply Retweet Favorite BAT Science @BAT_Sci “I am convinced and committed to change in our industry.” – Dr David O’Reilly at July’s Women in Tobacco event… twitter.com/i/web/status/7… 28 Sep Reply Retweet Favorite Investors Current UK share price 4943.50p +45.50p 29/09/2016 07:43 Our reporting Contact us +44 (0) 20 7845 1000 British American Tobacco p.l.c. Globe House 4 Temple Place London WC2R 2PG © British American Tobacco Accessibility Conditions of use Financial information Privacy policy Cookie policy Site map