BLOG MAR 24, 2020 by RhythmOne Staff KEEP YOUR ADS.TXT FILE UPDATED TO HELP MAXIMIZE REVENUE POTENTIAL To deepen our commitment to optimizing the supply value of our partners, RhythmOne publishers can now benefit from additional revenue driven by new demand side platform (DSP), agency, and brand partnerships that are aligned with Unruly. READ MORE MAR 19, 2020 GOOD NEWS: CHANGING THE CONVERSATION In these uncertain times, it’s easy to get lost in all the negative news surrounding us all. The team behind our RhythmInfluence by RhythmOne offering has decided to change the conversation. READ MORE MAR 18, 2020 COVID-19 AND WHAT TO EXPECT FROM RHYTHMONE We know times are tough right now. That’s why we’re committed to helping your business and navigating the uncertainties caused by COVID19 together. Read more from our CEO Ofer Druker. READ MORE MAR 5, 2020 SUPPLY PATH OPTIMIZATION: THE MARCH TOWARDS A MORE TRANSPARENT PROGRAMMATIC ECOSYSTEM The rise of header bidding coupled with the opacity of the programmatic ecosystem has resulted in buyers and sellers reducing and/or consolidating technology partners in favor of more substantive partnerships. READ MORE FEB 26, 2020 WHY SPORTS FANS ARE CUTTING THE CORD AND WHAT IT MEANS FOR ADVERTISERS Once upon a time, sports fans simply couldn’t cut the cord. Whether professional or collegiate, real-time access to a favorite team usually meant a pricey cable bundle. With a bevy of streaming options, today’s sports fans can watch and engage with more content for less money than ever before. More importantly, marketers potentially have a … READ MORE NOV 13, 2019 APP-ADS.TXT: HELPING MOBILE AND OTT PUBLISHERS REACH THEIR FULL REVENUE POTENTIAL This year, the IAB’s Tech Lab finalized app-ads.txt (Authorized Sellers for Apps) — an initiative, much like ads.txt before it, that provides a means for mobile and OTT publishers to specify exactly who is authorized to sell their valuable inventory. No matter if you’re on the supply or demand side of the house, ad fraud … READ MORE OCT 31, 2019 5 TIPS ON BUILDING YOUR BRAND FROM CREATE & CULTIVATE Create & Cultivate landed in San Francisco in late September with its signature one-day conference full of curated panels, mentor sessions, and networking opportunities. RhythmInfluence by RhythmOne was there to get the inside scoop on how to be a “bad-ass boss babe,” taking in tips from dozens of successful female entrepreneurs and businesswomen. The online … READ MORE OCT 16, 2019 VIDEO: KARIM RAYES ON CLEANING THE PROGRAMMATIC SUPPLY CHAIN Our own Karim Rayes, Chief Product Officer, sat down with Pixalate at DMEXCO 2019 to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain. In the video, Karim discusses how the ad fraud conversation has evolved over the years and weighs in on what publishers can do to … READ MORE OCT 11, 2019 FIGHTING FRAUD: TAKEAWAYS FROM THE INFLUENCER FRAUDNOMICS SUMMIT Just like you can’t buy your friends, you also shouldn’t buy your followers – not if you expect to maintain your role as an influencer. That was the overarching theme of the Influencer FraudNomics Summit, which a group from the RhythmInfluence by RhythmOne team attended last month in New York. There, we learned that influencer … READ MORE SEP 20, 2019 AUF WIEDERSEHEN, DMEXCO! LEARNINGS FROM COLOGNE Digital advertising has seen a period of incredible transformation in the past couple of years. In what feels like a blink of an eye those of us in ad tech have seen many new innovations and created better, more effective ways for both advertisers and publishers – and demand and supply partners – to foster READ MORE SEP 12, 2019 REINVENTING INFLUENCER MARKETING FOR B2B BRANDS Influencer marketing is a hot topic at DMEXCO 2019. Day one of the event is in the books, and there has been a plethora of conference sessions dedicated to how digital marketers can make the most of influencer marketing and branded social media content opportunities. It’s no secret that influencer marketing can be a winning … READ MORE POSTS NAVIGATION Older posts Search for: Categories BRAND SAFETY COMPANY UPDATES CONSUMER RESEARCH CROSS-SCREEN CTV / ADVANCED TV DATA & ANALYTICS INDUSTRY INSIGHTS INFLUENCER MOBILE & VIDEO PRIVACY & SECURITY PRODUCT & TECH PROGRAMMATIC PUBLISHERS THE VALUE OF OPTIMIZATION SERIES More From RhythmOne PRESS RELEASES IN THE NEWS Stay Up-To-Date! 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