Business Areas Books TV Magazines Film E-commerce Games Agencies Cinema Education Career Egmont Foundation News About E-commerce We own or co-own a diverse and successful range of e-commerce companies, specialising in niche categories within lifestyle. High-growth online retail brands Story House Egmont has a strong portfolio of majority and minority owned e-commerce companies focused on niche areas, such as parenting, beauty, kitchen and outdoor. The portfolio currently consists of nine high-growth companies: Fjellsport, Outnorth, Bagaren och Kocken (including KitchenOne), Med24, Nicehair, Garnius, Jollyroom, Skitt Fiske and Royal Design. Story House Egmont also publishes magazines and is behind popular digital media and successful digital agencies. Go to Story House Egmont Tech-driven retail experiences Cultivating hobbies and passions Building strong communities Tech-driven retail experiences We rely heavily on data and new technology to service the modern consumer. From machine learning to construction, curation and auto stores, our e-commerce companies create intuitive and customized user experiences. Cultivating hobbies and passions As category experts in lifestyle areas, the e-commerce companies in our portfolio help consumers live out their hobbies and passions. Building strong communities Our e-commerce businesses create strong communities by building own brands and telling stories in a world with fierce competition. Our portfolio of e-commerce companies Go to Fjellsport Go to Outnorth Go to Bageren och Kocken Go to Nice Hair Go to Jollyroom Go to Med24 Go to Garnius Go to Skitt Fiske Go to Royal Design Other Business Areas © 2021 Egmont. All rights reserved. Cookie Policy Privacy Policy Contact