SERVICES TECHNOLOGY INSIGHTS COMPANY CONTACT EN Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23! Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers, have a look at the event summary and the video recordings below! And don’t miss our photo gallery! Memex 2021: Event Summary VIEW MEMEX 2021 PHOTO GALLERY! PRESENTATION RECORDINGS PERCEPTION CULTURE: THE BEAUTY OF SOURCE CODE Michael Schießl, eye square’s CEO, is a psychologist and market research expert, and in this talk, Michael will connect the dots between perception and beauty and try to answer the question of how beauty can be measured and shaped in the digital economy which is based on source code. WATCH MICHAEL'S PRESENTATION THE HUMAN EXPERIENCE IN THE UPCOMING AI SOCIETY Voice assistants, real-time translation, object recognition, and even therapy apps are here to stay. Will omnipresent AI create the “AI Society”? How will this redefine the human experience, interaction, and the way how we do business? These questions will be addressed in this talk by Willi Schroll, who has been doing foresight and advising companies and organizations on future planning since 1995. WATCH WILLI'S PRESENTATION HOW TO MAKE IDEAS MATTER. INSIGHTS FROM THE BRAIN Gesa Lischka is CEO, owner, and co-founder of the agency Kochstrasse in Hannover and a Neuromarketing Strategy Expert. In her talk, Gesa will use Neuroscience and behavioral science to teach us, how to address the brains of our audience to gain maximum impact of communication. WATCH GESA'S PRESENTATION TRACK THE SUCCESS – THE SCREENFORCE GENRE STUDY In this talk, Olaf Schlesiger, Senior Research Manager in the Advertising Research Department of SevenOne Media, who worked closely with eye square’s Stefan Schönherr, took us into the exciting world of ad and media research and presented the results of the latest Screenforce study “Track the Success”. WATCH OLAF'S PRESENTATION USER-CENTERED DEVELOPMENT OF THE BVG WEBSITE Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project. WATCH KIRA'S PRESENTATION AI AND UNCONTROLLED KNOWLEDGE Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education. [recording not available yet] EYE SQUARE TRIBES RECAP Tribes are a spearpoint of innovation here at eye square. Get to know the project of three of our tribes! Sustainability Tribe Spark Platform System0 App WATCH SUSTAINABILITY TRIBE PRESENTATION WATCH SPARK PLATFORM PRESENTATION WATCH SYSTEM0 APP PRESENTATION THANK YOU FOR YOUR VISIT HAVE QUESTIONS? CONCERNS? Please contact memex@eye-square.com ! EYE SQUARE GMBH SCHLESISCHE STR. 29-30 (F) D-10997 BERLIN - GERMANY TEL +49 30 698144-0 FAX +49 30 698144-10 EYE@EYE-SQUARE.COM CEO: MICHAEL SCHIESSL TAX NO: 37/281/31719 VAT NO: DE210454419 COURT OF REGISTRATION: CHARLOTTENBURG HRB 76686 LEGAL INFORMATION PRIVACY POLICY © COPYRIGHT EYE SQUARE GMBH Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics Marketing External Media Accept all Save Individual Privacy Preferences Cookie Details Privacy Policy Imprint