Extranet | Contact BEGIN GDB PEARL BOTTLE SUSTAINABILITY MINERAL WATER BRANCH Current Packaging trend 2014: reusable on the upswing 07/07/2014 Bonn, July 7, 2014 | Consumers are increasingly turning to mineral water in reusable bottles. This trend, which was already indicated in some market segments last year, can be underpinned by clear figures this year. The new packaging market flyer with the current figures is available for download. Consumers are increasingly turning to mineral water in reusable bottles. This trend, which was already indicated in some market segments last year, can be underpinned by clear figures this year. In the first quarter of 2014, the German Wells Cooperative (GDB) reported an increase of 3.3 percent for reusable glass. Reusable PET grew even more strongly in the first quarter. 4.1 percent more fillings in reusable PET compared to the previous year were measured between January and March 2014. "According to initial projections for the second quarter, growth between April and June will be even higher," explains Willi Lahrmann, CEO of GDB. Für Marktforscher hatte sich dieser Trend bereits abgezeichnet. Verbraucher suchen seit einigen Jahren verstärkt nach wertigen Produkten. Getreu dem Motto „Nicht immer – aber immer öfter“ wird gerade beim Lebensmittelkauf auf Nachhaltigkeit und Regionalität geachtet. Mehrwegflaschen bringen genau das auf den Punkt. Sie stehen für nachhaltigen Konsum. Rund 180 nationale und regionale Mineralbrunnenunternehmen in Deutschland füllen Mineralwasser und Erfrischungsgetränke auf Mineralwasserbasis in Mehrwegflaschen ab. The trend in returnable glass bottles is supported by new crates that have come onto the market in recent years. They underline the value of the product and packaging and can thus contribute to the positive development of reusable glass. PET returnable bottles have shown stable development for years. Their share has grown continuously compared to returnable glass bottles, so that returnable glass and PET today have roughly the same market share of around 15 percent. Please click here to download the flyer . to the press archive Press Current archive photos Press imprint Sitemap © 2011 German Wells Cooperative Kennedyallee 36 Telephone: 0228/95 95 9-0 53175 Bonn Fax: 0228/95 95 9-77