HOME NEWS MARC MATERN IS THE NEW MANAGING DIRECTOR OF ET GLOBAL LOADING... BACK MARC MATERN IS THE NEW MANAGING DIRECTOR OF ET GLOBAL „Connectivity is the key to success.“ Stuttgart, 27 October 2021 – Marc Matern has been the new Managing Director of ET GLOBAL, a company of the E3 group for worldwide exhibitions, corporate events and environments since September 2021. At E3 WORLD, he is also a member of the management board and is working on the reorganization of the internationally operating group, which covers almost all areas of live marketing with its offerings. Marc Matern: “We have known since Corona at the latest that exhibitors have to get to the people. Be it via hybrid formats, completely digital – or perhaps in the future in new roadshow formats. To do this, however, you first have to know where the people are, or how they would like to network with the company. Digitization is only a means to an end, but we have to think in terms of connectivity. Connectivity is the big added value for our customers in the future.” People, as in many other areas of marketing, are now the focus in live marketing rather than the location or occasion of a trade show. This is based on the global development of companies that no longer act autonomously, but as nodes of different ecosystems. However, the connectivity megatrend also entails new expectations for the measurability of trade shows and events. Diese Website verwendet Cookies. Einige davon sind technisch notwendig, um Ihnen die Website anzuzeigen. Andere sind optional (z. B. Tracking-Dienste) und werden erst nach Ihrer Einwilligung gesetzt. Um Ihnen das beste Nutzererlebnis zu gewähren, klicken Sie daher bitte auf OK. OK ABLEHNEN MEHR INFORMATIONEN