NOVUS GPS - GEOLOCAL MEDIA PLANNING STRATEGY APPROACH …………… NOVUS GPS, or Geolocal Planning Strategy, is our strategic planning framework. It differentiates from most agencies in that: Novus puts your business at the center, focusing on incrementality via understanding response by granular location, audience and medium. Plans then begin with a deep understanding of location– where your customers are relative to stores, how they respond/buy at determined geographies – from regional to ZIP to custom trade area. Audience targeting layers are then applied, including demo, volume targeting, and/or other triggers like weather or competitive behavior. Media is optimized by both location and audience, again focusing on response vs pure media metrics like R/F. OUR PHILOSOPHY We have a guiding philosophy that led to this framework: Geography is destiny – in life and business. We believe that WHERE people live, work and play is inextricably linked to every aspect of life — from the teams they cheer, to how they talk, to how much they make or how long they’ll live. Similarly, we use data-driven insights to predict how people are motivated by media and what they’ll buy. LET’S WORK TOGETHER CONTACTUS@NOVUSMEDIAINC.COM CONNECT WITH US MINNEAPOLIS – HQ 1650 West End Boulevard, Suite 100 St. Louis Park, Minnesota 55416 CHICAGO 333 N. Michigan Avenue Chicago, Illinois 60601 TORONTO 510 Front St. W., Suite 400 Toronto, ON M5V 3H3 © Copyright 2019 NOVUS Media LLC. All Rights Reserved. Terms of Use | Privacy Policy | Copyright Website Design by Lounge Lizard

THOUGHT LEADERSHIP PRESS & ARTICLES Stay informed with the latest updates at NOVUS and in the industry. VIEW THE LATEST INFOGRAPHICS & WHITEPAPERS Quick access to industry leading information and insights. LEARN SOMETHING NEW LET’S WORK TOGETHER CONTACTUS@NOVUSMEDIAINC.COM CONNECT WITH US MINNEAPOLIS – HQ 1650 West End Boulevard, Suite 100 St. Louis Park, Minnesota 55416 CHICAGO 333 N. Michigan Avenue Chicago, Illinois 60601 TORONTO 510 Front St. W., Suite 400 Toronto, ON M5V 3H3 © Copyright 2019 NOVUS Media LLC. All Rights Reserved. Terms of Use | Privacy Policy | Copyright Website Design by Lounge Lizard

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