Menu Prudential Financial Search Log in Business Integrity at Prudential Business Integrity at Prudential Everyone associated with Prudential conducts business within a framework of laws, rules, regulations, high ethical standards, policies and procedures. Prudential's enterprise ethics office, known as Global Business Ethics & Integrity, began in 1994 and integrates and guides Prudential's global business ethics programs around the world. It actively supports Prudential's commitment to high standards by facilitating behavior consistent with our code of conduct and by fostering a culture that promotes prevention, detection, and resolution of potential misconduct. Click here for the Ethics Commitment Statement from Prudential leaders. Prudential's Code of Conduct - Making the Right Choices At Prudential, we are committed to doing business the right way to maintain and enhance our reputation in the marketplace and to continue to earn the trust placed in us by our customers and other stakeholders. Our Code of Conduct, Making the Right Choices PDF opens in a new window , includes our principles, core values and articulates the high ethical business standards expected of everyone associated with Prudential. This code serves to guide us to act in a manner consistent with our company purpose, principles and core values. Responsibility and Accountability We hold everyone associated with Prudential responsible for understanding and abiding by our Code of Conduct and accountable for working with high ethical standards. When Prudential employees are hired, they are required to complete an ethics course and to attest to their commitment to follow the high ethical standards of behavior outlined in our code of conduct. On an ongoing basis, doing business the right way is reinforced through training and education. In addition, employees are required to disclose any potential or perceived conflicts of interest consistent with our policies and our code of conduct. Our Principles Guide Us We do the right thing. Above all, we conduct ourselves in an ethical way, recognizing our role as a leader in the global community; we value the trust our customers, employees, investors, partners and communities place in us. We take a long-term perspective. We are committed to making lives better over the long term by providing solutions that stand the test of time; we anticipate the implications of our decisions now and in the future and take smart risks. We win with talent, culture and execution. Our diverse talent and inclusive culture give us an advantage in the marketplace and allow us to develop and execute on innovative solutions to address our customers’ challenges as they evolve. We make and keep promises. We manage our company well and are able to take on risk for our customers; we live up to our commitments; our ability to make lives better depends on keeping the promises we make over the long term. Human Rights Prudential is committed to the protection and promotion of human rights throughout our company, and in all aspects of our business dealings around the world. At Prudential, employees are provided with an inclusive work environment that encourages diversity and ensures both fair treatment and equal opportunity. As evidenced by our policies addressing anti-discrimination, anti-harassment, non-retaliation, human trafficking and slavery, fraud prevention, data security, and data privacy, the company does not tolerate discrimination, harassment, retaliation, human trafficking/slavery, or corruption in any form. Our culture of respect extends beyond our employees, and includes all individuals, including but not limited to independent contractors, interns, volunteers, agents, vendors, clients and customers. Prudential’s policies require compliance with all local laws regarding employment and labor, and the rights of both employees and the individuals with whom we conduct business around the globe. The company provides multiple avenues to report any concerns of inappropriate conduct without fear of retaliation, including an anonymous Global Business Ethics & Integrity Help line which is available to both internal and external parties. Consistent with our dedication to human dignity for all, Prudential acknowledges and adheres to the UN Human Rights Council’s Guiding Principles on Business and Human Rights. Specifically, Prudential is fully committed to supporting and respecting the protection of internationally proclaimed human rights, and in ensuring the company is not complicit in any abuse of human rights around the globe. Prudential works to ensure its policies and practices foster a work environment that upholds our high standards of integrity, which promotes responsible citizenship globally. Simply put, we are committed to making the right choices. Resources for Reporting Ethical Concerns Prudential has a number of resources available for those who seek information about or guidance on the code of conduct, or who wish to report a potential violation of standards or policies. This process encourages employees to seek out local management or their local ethics officers, who are located within Prudential's businesses and functional areas. In addition, Prudential's telephone help line and website are available seven days a week, 24 hours a day, and are continually promoted as resources to report or to seek guidance on ethical issues. Compliance Enforcement Prudential has a compliance infrastructure that is responsible for the coordination, oversight, monitoring, and enforcement of Prudential's policies, compliance programs and activities. Prudential offers compliance training for employees and management on a variety of topics. Additionally, guidance and support are provided from the compliance teams within the businesses. If a Prudential employee fails to comply with applicable laws, rules, regulations, standards, policies and procedures, he or she could be subject to disciplinary action, up to and including termination of employment. Transparency Prudential is committed to operating openly, and we believe the best way to address the concerns and questions about how we do business is to continually communicate to our employees our principles and core values and to demonstrate integrity in all aspects of conducting business. "Our customers' willingness to trust us is based on their belief that we will fulfill the promises we make and that we will always act with integrity." Charles F. Lowrey Chairman and CEO Prudential Financial, Inc. 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Life Insurance and Annuities are issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main office), or by Prudential Annuities Life Assurance Corporation (except in NY) located in Shelton, CT. (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc. Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ LINK by Prudential is an umbrella marketing name for various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through Pruco Securities, LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to separate agreement. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK. Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions. 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Securities and Insurance Products: Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC Opens in a new window and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition PDF Opens in a new window for Prudential Investment Management Services, LLC. Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss. You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money. 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