EN Incredible noise. Powerful signals. gfknewron. Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies. REQUEST ACCESS Home / Products / gfknewron Shape the future with gfknewron gfknewron is the unparalleled, always-on platform that radically transforms data-centric decision making and enables teams to gain actionable and connected insights, collaborate effectively, and act at speed to ignite sustainable growth. It is a single access point that combines market, consumer and brand intelligence supercharged with AI-powered recommendations, to show what and where, who and why, and most importantly how to shape what happens next. REQUEST DEMO Helping leaders drive their business forward 50 + countries covered 100,000+ retail data partnerships 180 million + products tracked One platform, three powerful solutions gfknewron Market Know your market so you can win it. Plan ahead with a full picture of what sold where and when. gfknewron Market enables you to stay ahead of markets and competitors, identify growth opportunities, and address issues quickly with your point of sales data in all depths and breadths. LEARN MORE gfknewron Consumer Know your consumers so you can seize the moment. The world doesn't stand still. It is changing fast. And you need to keep up by understanding your consumers' ever changing needs. Know who they are, what they like, what they buy, which brands they love, how much they spend, and where they spend it. LEARN MORE gfknewron Predict Predict what’s coming so you can shape it. AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Drive profits, optimize processes, cater to the right people and markets. LEARN MORE The gfknewron platform allows you to move at the pace of today’s business The single access point to your brand, market, and consumer intelligence, enhanced with AI-foresight and recommendations. Act in seconds to control your future Focus on what matters the most with intelligence at your fingertips, supercharged with AI-powered recommendations so that you can move confidently and at speed. Outperform with data at your fingertips One source of critical data across your key markets available to all decision-makers when they need it, so teams can work across departments to solve big problems. Revolutionize the way you strategize and grow Simulate future scenarios, identify what happens next and where you should dig deeper, all seamlessly integrated with your daily workflow. Hear what our clients have to say We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands or reallocate product, in order to directly take share from them. David González, CE Business Insights Analyst Samsung Spain As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It's essential for us that all our partnerships add value to our end consumers, and this is a prime example such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in-market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us. Gianpiero Morbello - Head of Brand & IoT, Haier Europe By working with GfK across their Consumer Intelligence data sets, we have seen exponential growth and are more confident than ever in our decision making and future direction Arun Bhatoye - Head of Marketing, Hisense UK Get a demo of gfknewron Transform business decision-making for good. REQUEST A DEMO Our latest Insights 2022 Code Red for Leadership: Data-centric tech and talent are essential for bold and rapid decisions. An open letter to the industry by GfK CEO Peter Feld Read more >> Stay in the know Be among the first to hear about the latest new features and updates, insights and intelligence. SUBSCRIBE NOW FIND OUT MORE About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings