Contact Redefining the voice of the elderly MHA is an award-winning charity providing care, accommodation and support services for older people throughout Britain. They’re one of the most well-respected care providers in the sector and amongst the largest charities in Britain, but their identity as a brand was a little confused. MHA sought our help to redefine its brand proposition as part of an internal review. More than anything, MHA wanted to achieve consistency and continuity; they wanted a cohesive message to run through all their services and for everyone who interacted with the brand – from residents to staff – to be sure of who MHA are and what they stand for. After conducting a brand workshop at their headquarters and compiling feedback from both stakeholders and residents, we were in a good place to bring MHA’s vision to life. We created a robust set of brand guidelines that would inform all future activity, a strapline that reassured prospective residents and a dynamic logo that cemented their relevance in a modern care world. View more work Let's talk Now you’ve read a good example of how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk. If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work. Contact +44 (0) 113 216 2820 hello@otbagency.co.uk Escher House, 116 Cardigan Road, Headingley, Leeds LS6 3BJ Awards Privacy Policy Terms & Conditions Cookie Policy Sitemap Think All content © 2020. OTB Agency. Registered number: 5687748

Contact Repositioning to put Shearings on the map Known as Europe’s largest coach tour operator Shearings wanted to reposition themselves as a travel brand offering holiday packages suitable for everyone – from European destination getaways to operating holidays in some of the UK’s most renowned locations. Shearings wanted ThinkOTB to create a new brand positioning and integrated marketing campaign that challenged public perception, drove sales in the quiet January period and demonstrated the sheer breadth of holidays available in the UK, Europe and beyond. To develop the brand strategy, ThinkOTB grounded the brand in the positioning statement ‘This is’. This campaign line was a proud statement from a company assured in their brand and could be rolled out alongside picturesque landscapes to alter the expectation of what a Shearings holiday involves. View more work Let's talk Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk. If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work. Contact +44 (0) 113 216 2820 hello@otbagency.co.uk Escher House, 116 Cardigan Road, Headingley, Leeds LS6 3BJ Awards Privacy Policy Terms & Conditions Cookie Policy Sitemap Think All content © 2020. OTB Agency. Registered number: 5687748