DYNAMIC CAMPAIGN PLATFORM TRANSFORMS M&S’ ECRM Q. How can M&S respond to rapidly changing business needs and get the most out of its rich database in an agile way? A. We built a unique integration between their data and campaign management platforms that could react to new requirements quickly and efficiently. WHAT’S THE STORY? M&S’ campaigns are complex characters – they not only go out to a massive number of people, they are personalised with messaging that changes on an almost daily basis. All of which requires new data attributes that might not be accessible in the targeting environment. As such they needed a CRM system that could integrate their complex datasets and still handle this level of activity and change. WHAT WE DID Although traditional campaign management platforms can of course be updated, they are built with a static set of fields so it can be a slow (and expensive), tech-heavy process. Our bespoke FastStats integration was different; based on a dynamic, variable ontology structure, it allows M&S to add new targeting attributes (built in their own data environment) based on emerging targeting or personalisation requirements, without having to change the platform itself. THE IMPACT Client teams can now react quickly to changing business needs and fully leverage the power of their customer database. The process means new targeting attributes can be created and implemented in 24 hours, giving the business all the flexibility it needs. Previous REAL-TIME PERSONALISATION = 15% RISE IN EMAIL ENGAGEMENT Next REMOVING THE PAIN OF CAMPAIGN PLATFORM MIGRATION Contact Us Planning-inc Ltd, 90 Union Street, London, SE1 0NW contactus@planning-inc.co.uk +44 (0)20 3998 7310 Registered Office: 75 Bermondsey Street, London, SE1 3XF. Registered in England and Wales No 4118854. Copyright © 2021 Planning-inc. All rights reserved. Site Links What We Do Products Blog Who We Are Contact Careers Privacy Policy Cookie Policy Subscribe By entering your email address, you agree to receive the latest marketing and insights from Planning-inc. You can unsubscribe at any time. SIGN UP For information on how Planning-inc uses your personal details, please see our Privacy Policy. We use Analytical Cookies to enable us to collect anonymous information on how visitors use our website. This helps us to make improvements to the website content and navigation. If you Decline, we will not use Analytical Cookies to track how you use our website, but a single cookie will be used to remember your preference. Strictly Necessary cookies will still be used. For more information please see our Cookie Policy. Accept Decline