LETTING THE PEOPLE TELL THE STORY The Challenge Next are one of the UK’s biggest fashion retailers, with ambitions to become ‘the Amazon of online fashion’. What’s more, they have the technology and warehousing capabilities to do it. The problem is, most developers don’t know it. And those that do, aren’t exactly rushing to move to Leicester and Doncaster. Big cities they may be, but neither are exactly known for their tech hubs. 123456 The Solution The centrepiece and story mechanic for our three-month campaign is a 3D mural inspired by developers scrum walls – and built by Next’s very own IT teams, stylists and studio. It brings to life the plan of how Next are going to get from where they are today to where they want to be in 12 months. Rolling out across programmatic, video and social, the campaign features current employees telling the story of being a developer at Next – and all it entails. From the ambition and vision, right through to wellbeing and belonging. The Results The initial target for the campaign was to hire 100 senior and lead developers in just under three months. We comfortably surpassed this total, and such was the success of the campaign that we adapted it for other roles within IT. The mural also became something of a talking point, and now sits proudly within the IT department in Leicester.

SHAPING A FUTURE WHERE SOCIETY CAN THRIVE The Challenge From The Shard in London to the Fire-Breathing Dragon Bridge in Vietnam, WSP are an engineering consultancy focused on shaping a future where society can thrive. It’s an exciting place to work with iconic projects to work on, but not too many people truly understand the influence they have on the world we live in. To attract students to their graduate programmes, we needed to raise awareness of what WSP do and what they believe. The Solution We created Future Cities. A beautifully-crafted progressive web app game that saw participants answer a series of questions shaped around their future hopes for travel, the environment, technology, climate change and their own careers amongst other topics. As they answered, their future city began to develop before being revealed to them in all its stunning glory. 123 The Results Future Cities headed to universities across the UK along with being promoted socially. As well as encouraging participation, it also formed the backdrop for further content and viewpoints from current WSP employees. In the first month of being live, the quiz attracted over 2,000 participants. 1234

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