SERVICES CASE STUDIES ABOUT CAREERS INDUSTRIES BLOG CONTACT US Build the future of mobility Why mobility innovation must love data and ecosystems. The heart of the mobility industry is evolving — it's time to drive that change. Future of mobility is driven by two trends: more consumer control of their data and deepening the trust in your brand. Our key insights on mobility innovation 01 A grand market entrance - how to successfully design an urban mobility ecosystem Rapid urbanization, technological progress, and changing customer expectations are pressuring strategic thinking and design processes of urban mobility providers. The service customers are demanding can only be delivered by integrated urban mobility ecosystems. READ MORE 02 Building trust and creating value – how to use data in mobility ecosystems Car manufacturers are entering an uncharted territory as consumer priorities are shifting in the automotive market. To come out on top, the industry will need to understand the role of data in the future and focus on building trust in the changing business landscape. READ MORE 03 Leveraging the power of trust and data in urban mobility The mobility landscape is prone to radical and far-reaching change. Luckily, it is not the first sector to get disrupted. Certain things are very likely to play out similarly to other business sectors - and companies can capitalize this while carving out their competitive advantage. READ MORE 04 The long haul - how to win the race for the future of urban mobility As rapid urbanization creates a demand for better urban mobility, efforts to provide people with the services they need are hampered by the last two decades of mobility providers trying to build their own ecosystems. READ MORE 05 Mobility and Sustainability We examined how different sectors might actually connect to build green infrastructure and support sustainable mobility. READ MORE 06 Electrification of Mobility in cities Explore how cities approach electrification at the scale of public transportation and commercial vehicle fleets. READ MORE DOWNLOAD OUR WHITEPAPER New mobility in the age of data, platforms and ecosystems Get inspired by insights, perspectives, and real-life examples. Boost your innovation journey with our new mobility publication. DOWNLOAD 1 2 MORE INSIGHTS ON MOBILITY TRENDS AND THE FUTURE OF MOBILITY Interview with Dr. Martin Vetter, TÜV SÜD To design urban mobility of the future, providers need to get connected for integrated, joint value propositions and ensure seamless and integrated data flows within the trusted mobility hub. READ MORE Interview with Valentin Jahn, CAR2AD What the mobility industry really needs is a more efficient use of urban spaces and digital technologies in the cities. To ensure that, mobility providers need to really understand their customers and build trust. READ MORE Interview with Albert Vogl-Bader, Carployee By using a combination of data collected by us, by the employers and public data we are able to generate predictive mobility models, simulating the optimum for individual, semi-global and fully global commuting scenarios. READ MORE Interview with Katharina Wagner, Mobility Expert Authorities and operators should collaborate on smart mobility solutions, to make it as easy as possible for residents to choose alternative mobility options to the private car. The key is cooperation and a true give and take of both, authorities and mobility providers. READ MORE Interview with Christian Höber, Pinkbus Data is extremely important in the planning process of mobility services. When developing a new route for long distance bus travel we need to know how many people are traveling on the route and which mode of transportation they are currently using and why. Without these touchpoints, route expansion would simply be trial and error. READ MORE Interview with Augustin Friedel, Mobility Expert Integrated ecosystems are a hot topic on public policy levels. As a service provider, being open for partnerships can improve relations to local decision makers. Some cities have already decided that service providers need to get integrated in platforms if they want to operate in the market. READ MORE INSIGHTS The car is dead, long live the mobility ecosystem A mix of rapid urbanization, technological advancements, and changing customer expectations is pressuring strategic thinking and design processes of urban mobility providers. The service customers are demanding can only be delivered by integrated urban mobility ecosystems. READ MORE 1 2 3 4 5 How should the mobility industry prepare for future trends? Understand customer needs and provide value What you need to do: If you want your customers to share data, you need to maximise the value of the collected data - both for your customers, and your company - and clearly show the value to your customer. How we can help: To succeed with data, you need to be human-centered. We work with you to identify the right customers and their specific desires, match customer and business value and build the right ecosystems around it. Create trust and gain loyalty by showing the value of sharing data What you need to do: Build trust and loyalty as basis for successful data-driven ecosystems. If one of them is lost, it is very difficult to regain. How we can help: We help you identify “Trust Triggers” in your customer journeys, measure your “Trust Battery” constantly and formulate a data handling processes that supports you in prioritising trust. To gain loyalty we help you develop comprehensive and tailored user experiences over the entire usage period. Ensure access to data and create value What you need to do: To ensure continuous access to customer data you need to identify and secure business critical touchpoints, measure their data maturity and improve the data collection. How we can help: We support you in detecting crucial brand touchpoints and identify which activities are feeding your customer data cycle. We help you to explore opportunities to become the best data custodian for your customers and run a customer data sprint to look at services and offerings from an unbiased data perspective. WHAT HAVE WE DONE WITH THE MOBILITY INDUSTRY? BMW Discover new customer value at the intersection of e-mobility & energy READ MORE FRIDAY Co-creating a digital insurance disruptor READ MORE Scandinavian Airlines Taking SAS’ EuroBonus Digital Experience to New Heights READ MORE VR Group Situational awareness system for commuter train disruption management READ MORE Finavia A digital airport for smooth traveling READ MORE East West Railway Company What might the future of rail look like? READ MORE OUR MOBILITY APPROACH IN THE GLOBAL PRESS Connect, now! Digital transformation in the mobility sector How can mobility players gain a comprehensive understanding of their available data and make the best use of it? The advantage is with whoever can link the understanding of their data with their strategy. Read more about successful digital transformation in the mobility industry here. Source: Vision Mobility (German) READ MORE 1 2 3 GET IN TOUCH WITH OUR MOBILITY EXPERTS Helmut Scherer Managing Director +49 176 1101 7722 helmut.scherer@futurice.com Yannick Engel Innovation Director +49 151 1134 7954 yannick.engel@futurice.com Claes Kaarni Head of Business Development, Stockholm +46 73 250 73 71 claes.kaarni@futurice.com David Mitchell Managing Director +44 7805 149369 david.mitchell@futurice.co.uk Hanna Fischer Business Director +49 176 21 755 035 hanna.fischer@futurice.com About Services Case Studies Blog Contact Join us CONTACT Berlin Futurice Group Helsinki London Munich Stockholm Stuttgart Tampere GROUP COMPANIES Aito.ai Columbia Road Meltlake Recordly Thriv FOLLOW US ON Facebook Instagram Linkedin Twitter Youtube © 2021 Futurice. All Rights Reserved | Privacy policy | Impressum Future. Co-created. 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