Products Where can I buy About company Press center For partners Write to us news Press about us 23 March 2015 AGRO.RU - Retail fixes its excess profits by freezing prices http: //agro.ru/experts/produkty-pitaniya-i-prodovolstvie/riteyl-s-pomoshchyu-zamorazhivaniya-tsen-fi ... Vasily Boyko-Velikiy President of the agricultural holding JSC "Russian milk" Recently, retail chains massively freeze prices for socially significant food products, such a measure is necessary to curb the rate of food inflation. The initiative is aimed at buyers at the moment. Vasily Boyko-Veliky, President of the Russian Milk company, told our correspondent how it will affect prices in the long term and how the producers of goods treat it. - How do you feel about the freezing of prices for certain types of food? Who benefits from this measure in the first place? - Negative, because, by and large, it will not be beneficial to anyone. But now the announcement of networks that they are freezing prices, in certain cases, suggests that they are fixing their excess profits, hoping, probably, to receive them in the future. - How will low prices affect producers' profits? - In the price on the shelf, manufacturers receive in chains, at best, 60% percent, and 40% is received by the network, and the chain's price reduction will be passed on to the producers. In this case, the manufacturer is waiting for the closure of the enterprise, and there will be no goods at all on the shelves: neither expensive nor cheap. It surprises me that today, entering a store of a fairly elite retail chain, I do not even find ordinary pickled cucumbers. There are only cans with imported Polish pickles, which are impossible to eat, but must immediately be thrown into the trash. - Will the freezing of prices affect consumer demand - low prices will allow spending a large share of the family budget on food. “You don’t have to spend, as there will be no edible products. - Is there a danger of a delayed rise in prices? - There is such a danger, because fertilizers and plant protection products have increased in price by almost 40%, cake, molasses, premixes have increased in price by 40-60%, packaging has increased in price by 60-80%, etc. What to do? In order to smooth out or reduce price increases, it is necessary to finally adopt a draft law, which has been in the State Duma since September 2014, which would cut the excess profits of retail chains and limit trade margins and retro bonuses. It is also necessary to achieve a reduction in banks' lending rates - at the level of at least October 2014. Change the order of payment of interest rate subsidies so that banks receive subsidies directly and not through producers. And we would increase subsidies and subsidies to agricultural producers. 05/16/2019 Flying uncensored! 12.03.2019 Moscow FM. Supermarket. Dairy products 24.01.2019 24.01.2019. Russia 24. "Fatal eggs". Special report 07.12.2018 Quality research - Moscow and Moscow region dairy products entered the all-Russian rating Go to other publications HACCP Certificate of Conformity ISO 22000: 2005 and 9001: 2008 Certificate of Conformity Contacts If you are dissatisfied with the quality of our products, please fill in the complaint form (xlsx, 30 Kb.) And send it to us . Developed in Reaktive