Academic Solutions Retail Services College Insights BNC K-12 CONTACT Open Secondary Navigation Menu Back to Retail Services ATHLETICS & ALUMNI MERCHANDISING Maximize sales and increase school spirit with products that keep fans and alumni engaged and excited BUILD LOYALTY The stadium experience Innovative promotional campaigns and trend-setting products ensure your fans get the most out of every season. Your campus store will be the destination for athletics-related products, including apparel, gifts and accessories for fans to cheer on your team – whether tailgating or “home-gating.” Our comprehensive athletics merchandise program offers corporate and local support to drive revenue. IN-STORE SUPPORT Champion Your Brand Merchandising expertise to make every season a success. Our full-service offerings include: Pre-season strategizing and goal-setting Special hours and events on game days On-site stadium stores and solutions Mobile “event zones” for away games Expedited playoff merchandising options GROW YOUR PRESENCE Gear up with omni-channel marketing Drive traffic to your store with: Email nurturing campaigns Social media updates Designated game-day website and mobile app In-store displays and game-day pop-ups TESTIMONIAL “Athletics is a key piece of bringing people back to campus” “Having a partner like the bookstore that can come in and help us with our merchandising, our sales and our game-day operations just makes it so much better for us and our customers. Athletics is a key piece of bringing people back to campus – it’s really like a family reunion, and I don’t think anything else on a campus has the impact of a football Saturday. The bookstore is really engaged as a partner to make that happen.” Tom McGrath, Associate Athletic Director for Business Relations, Penn State WE'RE READY TO CHEER YOU ON Let’s talk today about how we can help your fans gear up. SCHEDULE A CALL Related Services ECOMMERCE & MOBILE COMMERCE FULL-SERVICE STORE MANAGEMENT RETAIL MARKETING SOLUTIONS Featured Insight ENGAGING ALUMNI WITH TAILORED E-COMMERCE SITES Case Study: Boosting engagement and revenue for the Penn State Alumni Association. Home About Us Academic Solutions Retail Services College Insights BNC K-12 Our Schools Contact Us Contact Us Customer Service Brand Partnerships Investor Relations Careers Facebook Twitter Instagram LinkedIn ©2021 Barnes & Noble Education. All rights reserved. 120 Mountain View Blvd, Basking Ridge, NJ 07920 CA Do Not Sell My Personal Information Terms of Use Privacy Policy CA Privacy Policy Accessibility BNED