Login Click here to open and close mobile menu Home : About Selective : Unique Perspectives UNIQUE PERSPECTIVES by Selective Introducing intellectually distinctive insights from Selective thought leaders on topics that matter most. CELEBRATE THE POWER OF SERVICE We know that if we want our customer experience interactions to resonate, our front-line employees must have unequivocal support as they manage emotionally charged scenarios, which requires careful handling, intensive training, and empowering employees to help others. Read Article HEARING FROM HER: FINDING PURPOSE We dedicate so much of our time, energy, and lives to our workplace - why not find the bigger purpose and what drives you each day. Seletive’s ESG Manager takes time to explore how she found her unique purpose outside of her role in this Hearing from Her post. Read Article BIOMETRIC DATA IS GREAT FOR BUSINESS, AS LONG AS IT’S USED PROPERLY Biometric identifiers, like fingerprints and facial recognition, have become common in the workplace and compliance with data usage is always evolving. But businesses should understand the risk of regulatory fines or damages around biometric data. Read Article CONNECTING WITH ONE ANOTHER – AN AHA MOMENT For so many of us, we pour ourselves into our work. But how often do we take the time to invest in relationships with our colleagues? Brenda Hall, Selective’s Commercial Lines Chief Operating Officer shares her unique 'Aha' Moment on the value of building connections with coworkers. Read More From Brenda SELECTIVE RESEARCH FINDS VALUE-BOOSTING HOME RENOVATIONS UP 25% BETWEEN DECEMBER 2020 AND JULY 2021 The intense real estate market and home renovation boom has led to homes being worth more than their insurance valuation, putting homeowners at risk of being underinsured. Read Our Research Study AFTER IMPROVING YOUR HOME, UPDATE YOUR HOMEOWNERS INSURANCE “The years 2020 and 2021 saw the beginning of a marked boom in home improvement spending, as homebound Americans turned their attention to enhancing their residences.” Read Article PRIDE RALLY: HOW MARKETERS CAN SEED LONG-TERM CHANGE FOR DE&I IN FINANCIAL SERVICES & INSURANCE As insurance and financial service marketers who interface with customers of all kinds, we have a critical responsibility to be change agents. We can start by asking some tough questions that go far beyond Pride Month brand activation activities. Read Article BUYING A HOME? PROTECT IT WITH FLOOD INSURANCE Floods don’t only happen to other people. When you’re a homeowner reeling from the emotional and physical shock of living through a flood, a flood insurance policy can provide a financial lifeline and peace of mind. Read Article BRAND ACTIVATION IN FINANCIAL SERVICES & INSURANCE More than ever, brand authenticity wins in the marketplace – financial services and insurance brands need to embrace this to win the trust and loyalty of their customers. Read Article DRIVER DISTRACTION REQUIRES SOLUTIONS While public awareness may be heightened during Distracted Driving Awareness Month, distracted driving is a constant, widespread occurrence – a public safety crisis on our roadways. Selective and Advocates for Highway and Auto Safety pose serious questions for distracted driving legislation. Read the Letter SELECTIVE & HARRIS POLL SURVEY OF DISTRACTED DRIVING 81% of U.S. adults are concerned about distracted driving impacting their safety on the road today, according to a new study commissioned by Selective and conducted by The Harris Poll. Read Our Research Study “LEARNING TO LISTEN” – AN AHA MOMENT Making personal and professional improvements are a lifelong journey. Cyndi Bennett, Selective's Chief Human Resources Officer, shares her unique 'Aha Moment' when she discovers the lost art of listening. Read More from Cyndi CYBER CRIME IS A GROWING CONCERN FOR SMALL BUSINESS A survey of small businesses conducted by Appalachian State University in coordination with Selective found that cybersecurity and technology issues were growing concerns for 44% of survey respondents due to the COVID-19 pandemic. Yet, only 20% of survey respondents have cyber insurance coverage. Read Our Research Study HEARING FROM HER: WE CHOOSE TO CHALLENGE ON THIS INTERNATIONAL WOMEN’S DAY This International Women’s Day, members of Selective’s Women's Agency Leadership Initiative and Women at Work groups celebrate all women's accomplishments and call attention to how everyone can #ChooseToChallenge in their careers and personal lives. Read Article THE ALL-IMPORTANT LINK BETWEEN EMPLOYEE AND CUSTOMER EXPERIENCE Some of the top-performing companies are known for their stellar customer experience. So how did they get there? The best CX companies around the globe first make sure their employees are happy and satisfied. Read Article SELECTIVE & HARRIS POLL SURVEY OF HIGH-VALUE HOLIDAY GIFTS & INSURANCE More than 2 in 5 (43%) of home insurance policyholders who purchased or received valuable items (worth $1,000 or more) during the recent holiday season did not update their insurance coverage to insure those items according to a new study commissioned by Selective and conducted by The Harris Poll. Read Our Research Study DON'T UNDERESTIMATE YOUR WORTH Take it from me, I've spent more than 30 years focused on personal lines like like homeowners or renters insurance and there's no better time than now to update your policy. Many adults underestimate the value of their possessions which can cause a personal insurance risk. Read Article HEARING FROM HER: AN AHA MOMENT The path to personal and professional growth can sometimes be found by learning from others’ experiences. These ‘Aha Moments’ can provide new perspective and inspire change in the least expected places. Read “Choose Wisely” CUT THE CORD AND THINK OUTSIDE THE (CABLE) BOX Companies need to ensure they are always listening to their customers, reading between the lines, thinking forward and providing valuable solutions. Now more than ever, it’s time to think outside of the box. Read Article FLOODS AFTER WILDFIRES: HOW ONE HAZARD FOLLOWS ANOTHER Wildfires and floods occurring in the same location may seem contradictory, however, flooding is one of the most dangerous hazards that can follow a wildfire, even in places far from any rivers or lakes. Read Article HEARING FROM HER: MY BEAUTIFUL MESS Finding beauty in chaos is something that can carry working caregivers during this unique time. Hear from one Selective employee about how she’s embracing her professional, parental and caregiver roles while navigating her new normal. Read Article “IT’S A NEW BRAND DAY!” – THE TENETS OF REFRESHING A LEGACY BRAND A common misconception is that marketing is all subjective and derived from some pretty colors, designs and pithy phrases made up by clever creatives. But when it comes to marketing, the intersection of both science and art is the origin of brand identity. Read Article TELL YOUR COMPANY’S STORY WITH VISUAL BRAND ELEMENTS A company’s visual brand tells its story. And it’s more than just the message – how other artistic elements of the brand contribute to this message is equally important. Read Article SCISSORS, CRAYONS AND INNOVATION: A MASTERPIECE OF RE-IMAGINATION We never stop learning and with schools now in session nationwide, it’s time to revisit basic art skills to illustrate how borrowing concepts from one discipline and applying them to another is a key component of innovation. Read Article RISE UP, EMBRACE CHANGE AND INNOVATE The surge of innovation in the insurance industry is opening many doors for young and seasoned professionals alike. Now is the time to be brave, bold and embrace an innovative mindset. Read Article THREE QUESTIONS ABOUT ANTITRUST AND SECTION 230 Social media has given trolls and slanderers vast audiences for their falsehoods. Selective’s General Counsel poses serious questions for The House around Section 230 reform in an Op-ed originally published on TheHill.com. Read Article CORPORATE PHILANTHROPY, AND THE CHOICES WE MAKE Companies have the power to improve communities, and it starts with building a strong corporate philanthropy program from the ground up. Read Article THINKING OUTSIDE THE INNOVATION BOX Innovation goes far beyond the innovation lab. Unlock your company’s potential with core innovation discipline – one that unearths the value of methodical creativity. Read Article WASH, RINSE AND REPEAT Four things to keep in mind for proactive communication plans. Read Article Our Contributors Vice President, Flood Operations CASSIE MASONE Senior Vice President, Chief Marketing Officer GIUNERO FLORO Vice President, Customer Experience and Mobility JIM MCKEOWN GETTING UNIQUE PERSPECTIVES Are you a publication looking for a unique perspective from one of our contributors? Contact us for further details. 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