Call : +44 207 132 0322 Email :sales@lycamobile.com Lycamobile and West Ham United Community Sports Trust join forces to create the Lycamobile Cup Back Lycamobile, the largest global provider of low cost international mobile calls, is bolstering its existing partnership with West Ham United Football Club and their Community Sports Trust with the formation of a youth football tournament called the 'Lycamobile Cup'. The inaugural competition, which will be open to under-12 and under-14 teams, was launched by West Ham and Lycamobile representatives at West Ham's community hub in Beckton. The first of five competitive heats will take place in December with the remaining rounds scheduled for between now and April 2014. The initiative will culminate in an exclusive finals day for the players and their families at the Boleyn Ground in May 2014, where finalists will enjoy the opportunity of a lifetime to play on the hallowed West Ham turf, following in the famous footsteps of their Hammers heroes. In addition, Lycamobile will also have a presence at a series of football road shows run by the Trust, which are to be held in Beckton, Newham, Stepney and Mile End over the next year. Allirajah Subaskaran, Group Chairman, Lycamobile commented: "At Lycamobile we are always looking at ways that we can make a difference in our local community. The Lycamobile Cup and on-going partnership with West Ham United Football Club and their Community Sports Trust is further evidence of us giving back to the community. We hope that by establishing this competition we will inspire young people to get more involved in sport and use it as a means to celebrate their local area." Joe Lyons, Head of the West Ham United Community Sports Trust, remarked: "We're delighted to be working alongside Lycamobile and feel sure that the Lycamobile Cup will capture the imagination of local youngsters. The chance to play at the Boleyn Ground is a very special one and will no doubt inspire participation. We hope this will add value to our existing delivery and we appreciate the support from both the Club and Lycamobile in what is a truly community focused partnership." Joe Cole, patron of West Ham United Community Sports Trust, added: "Any initiative that encourages youngsters to play football and get involved in healthy competition has my full backing. The Trust does a fantastic job and it's great that a company of Lycamobile's stature are offering their support. I'm sure this summer's Lycamobile Cup finals at the Boleyn Ground will be something very special indeed." About West Ham United Community Sports Trust In line with West Ham United's 'Moore Than A Football Club' ethos, the Community Sports Trust is committed to equality, social inclusion and supporting the needs of our local community. As it has done since its formation in 1990, the Trust serves the heart of east London through its inclusive community engagement programmes in both sports and education. 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