HOME LEX™ PLATFORM SERVICES SUCCESS STORIES Major Retailer Engages Québec Customers in French, Harmonizing Clicks and Bricks Challenge A rapidly-expanding retailer wanted to create a consistent experience for both in-store and online customers in Canada – in both English and French, naturellement. “Our client’s content was managed in separate databases – store vs. online – leading to a disconnected customer experience.” Background It’s a growing expectation that customers want to shop online and pick up their purchase in the company’s actual store; or the reverse: window shop in the “bricks” but purchase at home with “clicks.” Our client’s content was managed in separate databases – store vs. online – leading to a disconnected customer experience. Their structured content included SAP data feeds, supplier-provided SKU descriptions, and packaging and flyer content. Add the French language to spice up the mélange: per Canadian law, all content needed to be available in both English and French, in both stores and online. Solution Using the LEX™ platform, Prisma built a translation workflow for the eCommerce content stream to enable several key operational breakthroughs: • A Vendor Content Portal to accept product content in either English or French • Compliance checks for content Quality Control • Parallel translation processing to decrease translation “lag” between the English and French sites • Advanced tagging and context-marking to improve eCommerce site performance, thereby increasing conversion rates and decreasing abandonment. “Prisma’s translation workflow… enabled several key operational breakthroughs.” Results 100% English-French Site Consistency 28% Quality Improvement 34% Translation Cost Reduction It’s your turn. Learn how Prisma can help increase speed, reduce cost and maximize content quality of simultaneous shipping and global product launch. CONTACT US © Prisma 2021 ISO 9001:2015 Certified ABOUT PRISMA CAREERS CONTACT LEGAL