9 Rue La Pérouse 76600 LE HAVRE 09 70 35 55 72 FREE QUOTE Linkeo is a digital agency specializing in web marketing products and services and digital communication. Based in Paris, Linkeo is specifically dedicated to small and medium-sized enterprises such as VSEs and SMEs, Auto-entreprises to meet the needs of Craftsmen and Traders. Linkeo websmaters and web designers offer several web solutions: website creation with hosting, professional messaging, choice of domain name, content writing, natural referencing (SEO), paid referencing (SEM), the creation of a professional account on social networks such as Facebook and Google +; as well as the development of online customer relations (e-relation) via innovative tools such as Web Call Back and professional chat. Linkeo also offers geolocation services through Google Maps for example; or registration in local and national directories. Let's take a closer look at SEM. Our SEO teams take care of your SEM (Search Engine Marketing) campaigns to increase your visibility quickly, while controlling the budget you want to allocate to your sponsored links campaign. We support you in choosing keywords to optimize your while controlling the budget you want to allocate to your sponsored links campaign. We support you in choosing keywords to optimize your while controlling the budget you want to allocate to your sponsored links campaign. We support you in choosing keywords to optimize yourpaying referencing laying tiling le havre . Linkeo offers to manage paid referencing campaigns for small and medium-sized businesses. The sponsored links strategy is easily measurable using tools like web analytics. The main advantage of a paid SEO campaign is its speed of execution. Indeed, the results of a sponsored links campaign are immediate in terms of visibility unlike SEO which requires more time. SEM is very flexible in that you can test several ads with several different landing pages for a better return on investment (ROI). The game is to marry as much as possible between the cost per click put to acquire traffic and the income obtained subsequently by this traffic. In order to measure the effectiveness of its Google Adwords campaign, Linkeo keeps several indicators in mind. The cost per acquisition (CPA) which corresponds to the average cost invested by the company to attract new customers. It is measured by dividing the budget put into the campaign by the number of new customers obtained. Then there is also the CPO (Cost per order) or the cost for an order made online. If the company's CPO has doubled, that means the bounce rate (people leaving the site) too. There is a total correlation between the two. The income per click follows, which is to be perceived as the cost per click, that is to say it allows to know the income associated with each of the keywords for each campaign. Then, finally, the ROAS (the return on advertising spending) which corresponds to the revenue from the clicks of a campaign. Thanks to the'opt for a site creation pose carrelage le havre , you can find concrete web solutions to meet all its needs. Linkeo Website creation agency