Home About Us Current: Our Brand UK Head Office +44 191 232 5221 Toggle search About Us Services Quotes Claims Latest Payments Contact Our Brand PDF SHARE Following the merger of North and Sunderland Marine in 2014, the final step in this important diversification strategy came to fruition on 30 June 2020, with the completion of the Part VII transfer of Sunderland Marine’s business into North. To mark this milestone, and to further embed Sunderland Marine’s place in the North Group, we have taken this opportunity to update the brand to align it with the North Group. Brand Components Our brand has 3 components: the roundel, the unique typeface (or font) and the strapline. Components The roundel The new design emphasises our insured and policyholder centric approach and subtly highlights the strong service and business links between Sunderland Marine and North. The typeface (font) The bespoke font uses upper and lowercase text that is bold, confident, contemporary, less formal and easy to use. We know that these are many of the attributes that people already associate with Sunderland Marine and North. The strapline The strapline – ‘Fixed Premium Insurance from North’ highlights the strong link with the North Group and the benefits associated with being part of this Group, such as financial strength and global reach Unique Service Identities Each product or service marketed under the Sunderland Marine brand name will benefit from its own unique service description, reflecting the key values appreciated by policyholders and insureds: Aquaculture: Tailored & Technical Fishing, Coastal and Specialist Vessel: Expert & Personal Owners’ Fixed Premium: Agile & Responsive Our News 11/11/2021 Sunderland Marine Trophy Awarded to Aquaculture Graduates 21/10/2021 Sunderland Marine supports the 2021 Tasmanian Seafood Awards 16/08/2021 Sunderland Marine Sponsor the 2021 Stay Afloat Tasmanian Seafood Awards 10/08/2021 Polaris: Summer 2021 Edition 19/07/2021 North P&I Club Appoints Nick Wolfe to Drive Diversification Forward 14/06/2021 New Banking Arrangements Your insurer of choice About Sunderland Marine Aquaculture Insurance Fishing, Coastal and other Specialist Vessels Insurance Owners’ Fixed Premium Insurance Latest Contact Payments Additional Support for Customers Careers Complaints Cookie Policy North Group T&Cs North Group Privacy Policy North Group Anti Bribery & Trading North Group Modern Slavery Statements Owners' Fixed Premium Vessel Search Target Market Determination – Personal Accident Target Market Determination – Personal Pleasurecraft UK Head Office Newcastle: +44 (0) 191 232 5221 info@sunderlandmarine.com Global Offices Copyright © The North of England Protecting and Indemnity Association Limited, trading as Sunderland Marine. All Rights Reserved. Registered in England. No. 505456. Registered Office at 100 The Quayside, Newcastle upon Tyne, NE1 3DU. North is authorised by the UK’s Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Sunderland Marine’s business in the EEA is underwritten by North of England P&I Designated Activity Company, a wholly owned subsidiary of North incorporated in Ireland and regulated by the Central Bank of Ireland.