PROPERTIES COMPANY TEAM WHAT WE DO ACQUISITIONS NEWS CONTACT RETAILER MARKETING Here at Wilder our relationships with our tenants are the heartbeat of our business. We are committed to helping you tackle the new challenges that retailers and restaurants are facing in 2022 and beyond. Our message is simple – we are here to support you and your business. Need a partner to brainstorm with? Reach out to our marketing team via the link below, and we can help you to discover creative solutions. Marketing Resources SOCIAL MEDIA A retail social media strategy is essential for increasing your in-store and online sales, building relationships with customers, establishing your brand, and improving your share of a customer’s spending. Social media guide for small businesses Facebook for business Facebook for business inspiration Instagram for business Twitter for business EMAIL MARKETING Email marketing is a digital marketing strategy based on sending emails and developing relationships with existing and prospective customers. At Wilder, we use Constant Contact, but there are other providers as well. Best 8 tips for email newsletters How to choose an email service provider Email marketing – how to improve your subject line Power Hour Pro Series for Email marketing YELP & TRIP ADVISOR When consumers are looking to find trusted local businesses, they look at what other people have to say. Yelp and Trip Advisor provides consumers with confidence; consumers look at reviews of businesses with sparkling online reputations to make purchasing How can yelp help your business? Yelp – claim your business page TripAdvisor – claim your business How to respond to positive or negative reviews PUBLIC RELATIONS Why a good PR strategy is good for your business? How to write a press release INDUSTRY NEWS & INSPIRING STORIES Fashion Trends for Winter 2021 7 Key fashion trends for 2022 6 big ideas to grow your store sales Crisis Communication tips for small businesses Holiday Promotions & Marketing Campaigns for 2021 Setting up shop – readiness guidebook Color trends for 2022 THIRD-PARTY RESOURCES We have collected and continue to update our list of resources to assist businesses in building better social media profiles & your success: What’s SEO? Claim your business on Google Holiday marketing ideas for small businesses Key Customer Service Skills Retail Pop Up Tips for fabulous window displays How to host a small business event Eventbrite promotional ideas Small Business Administration SCHEDULE A MARKETING CONSULT PRIVACY POLICY RETAILER MARKETING WILDER 800 BOYLSTON ST, SUITE 1300 BOSTON, MA 02199 617-247-9200