About Us Providing the final piece of your plan We are a Leeds based mortgage lender committed to first class customer service and with a wealth of experience in the equity release market. Winners at the Equity Release Awards for the last three years due to our levels of service, we are dedicated to excellence in every area of our business. “The main mantra of our business is to deliver products that are aligned to our customers rather than aligned to the financial metrics that sit behind it. We are a people based company, it is all about the service.” - Paul Carter, CEO WHAT OUR CUSTOMERS SAY Previous Very good! We were guided through it all with great patience and understanding Mr and Mrs Horsley, Wells Next 1 2 3 This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration. We’re a Leeds-based mortgage lender, committed to first class customer service. 3175 Century Way, Leeds, LS15 8ZB ABOUT US Why Choose Pure? Pure Promise Pure Giving EQUITY RELEASE What is Equity Release? How can I apply? Things to consider Finding advice CAREERS Careers Vacancies ©2021 Pure Retirement | Privacy Policy | Cookie Policy | COVID-19 Risk Assessment | Complaints Procedure | Anti-Slavery Statement

Pure Values Honest, simple and responsible Why are Pure Retirement different? We bring a focus and accessibility to our customers. We understand that choosing to release equity from your home is an important decision that needs real thought and care, and passionately believe that it should not be a complicated and confusing process. We are regulated by the Financial Conduct Authority (FCA) and follow the code of conduct set out by the Equity Release Council (ERC). Be Honest We offer our customers financial products they can put their trust in. Keep it simple We don’t use jargon or complicated forms that can take hours to complete. Take Responsibility We aim to be fully transparent and accountable to our customers, regulatory and trade bodies. So what does this actually mean for our customers? The first step towards choosing equity release is doing your research. We actively encourage customers to get independent and qualified advice on all of their options, and we also provide a free guide about equity release. All our literature and processes are written in plain English. Our application and valuation fees are completely transparent from the very start. This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration. We’re a Leeds-based mortgage lender, committed to first class customer service. 3175 Century Way, Leeds, LS15 8ZB ABOUT US Why Choose Pure? Pure Promise Pure Giving EQUITY RELEASE What is Equity Release? How can I apply? Things to consider Finding advice CAREERS Careers Vacancies ©2021 Pure Retirement | Privacy Policy | Cookie Policy | COVID-19 Risk Assessment | Complaints Procedure | Anti-Slavery Statement