Corporate Information Corporate Information Medium-to Long-Term Corporate Vision Global Vision 21 As an organization that does business on a global scale, the Brother Group places the customer first in all activities and in many ways. Moreover, the Brother Group is a company that provides good values obviously to our "existing" customers but also to potential "future" customers. Global Vision 21 is the Brother Group's medium-to long-term vision that is based on this train of thought. Three Goals to Achieving Global Vision 21 To become a leading global company with high profitability While promoting globalization not only in the scale of the business, but also in our way of thinking, Brother will flexibly react to various changes, and keep evolving swiftly. We will also establish a highly profitable and solid financial strength. To become a world-class manufacturer by developing outstanding proprietary technologies Brother will push forward manufacturing of unique and original products based on the customer-first standpoint, by developing outstanding proprietary core technologies and acquiring patents. To embody Brother's motto "At your side." throughout our corporate culture Brother will foster a customer-first corporate culture in all the stages of our operations, including product planning, development, design, manufacturing, sales, and services. Our goal is to ensure the customer perception that Brother is a "trustworthy brand." New Brother Group Vision "At your side 2030" from April 2022 Brother Industries, Ltd. has formulated a new Brother Group Vision, entitled "At your side 2030." Running from fiscal 2022 to 2030, the Vision aims at further growth and sustainable improvements in corporate value. Brother Group Vision "At your side 2030" detailed information The Brother Group Vision "At your side 2030" News Release (October 6, 2021) [PDF/211KB] Vision "At your side 2030" Explanatory Presentation (October 6, 2021) [PDF/2.2MB] Share This Page Facebook Twitter LINE HOME Corporate Information Medium-to Long-Term Corporate Vision Global Network Terms and Conditions General Privacy Policy Contact Us Site Map ©1995-2021 Brother Industries, Ltd. All Rights Reserved. Cookie Settings Cookie Policy We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. Cookies also allow us to share information about your site usage with our social media, advertising and analytics partners. For more information, check out our cookie policy. To simply opt out, follow the link below. View more Cookie Settings Accept Cookies