Society Interactive course Case studies CASE STUDY: CASTROL GLOBAL Find out how Castrol regained control over the use of its branding in Marketing Materials, and increased their operational efficiency. MISSION FRAMEWORK Brand Control. The Castrol Group, present throughout the world, has identified that the lack of rigor in the use of the Group's Graphic Charter in certain countries is detrimental to the uniform and coherent brand image of the Group. More generally, the "Castrol Marketing Materials" made it possible to highlight all the difficulty in controlling the use of the brand through their subsidiaries and the need to set up a relevant solution. ROI & Efficiency. At the same time, the logistics & organizational solutions in place with local partners in many countries did not provide the expected ROI and did not effectively support local marketing operations. 9 distribution centers +40 countries covered + 26% savings generated + 26% savings gener ed THE PROMINATE SOLUTION BRAND CONTROL EFFICIENCY KING A travers le monde, les bureaux locaux du Groupe Prominate comptent systématiquement parmi les plus importants acteurs du marché, disposant ainsi de l'expérience et des ressources nécessaires pour garantir le respect rigoureux de l'utilisation de la charte graphique de nos Clients sur tous les supports de l'univers Marketing Materials : objets publicitaires, cadeaux d'affaires, primes, PLV, signalétique, vêtements d'image et professionnels, etc. Nos bureaux locaux sont ainsi responsables du Brand Control sur les supports de communication pour le compte de la Direction Marketing & Communication Global. DEMANDEZ CONSEIL DEMANDEZ VOTRE AUDIT PERSONNALISÉ PROFITEZ DE L’EXPERTISE LAGARDÈRE ETUDES DE CAS Salons Professionnels Achats Groupés Gestion de Catalogue Réseau de Franchise SEPHORA CASTROL SIEMENS CONSEILS Marketing-Objet® Optimize your Purchases Creative Marketing Interactive course SERVICES Objects & Services Catalog management Group Purchases Carbon audit 100% Responsible Catalog LAGARDERE Society CSR manifesto International Contact Join us FOLLOW US LAGARDERE SA (IDF) 2 rue Jean Lantier, 75001 PARIS Tel: 09.73.03.50.82 LAGARDERE SA (SIEGE) 31 ter, Rue Barla 06359 Nice Cedex Tel: 04.92.07.99.99 SUBSCRIBE TO OUR NEWSLETTER Copyright © 2021 LAGARDERE SA | Legal Notice Axeptio consents