Our locations FR MENU CFAO Retail Pioneering Africa’s nascent modern retail market We continue to develop a range of food retail formats, shopping centres and a club of brands in Côte d’Ivoire, Cameroon and Senegal to cater to demand from Africa’s middle-class consumers. Our goal is to combine an international offering with local and regional products at competitive prices. 136 employees 0 countries 0 formats 1 stores Carrefour: quality products at competitive prices We provide a wide range of quality products in partnership with Carrefour hypermarkets and smaller Carrefour Market supermarkets, many sourced from local suppliers. This allows us to meet the expectations of customers keen to know where their products come from, by ensuring complete traceability and unbeatable prices. Supeco targets the budget segment and gives both individuals and businesses the option to buy retail or in bulk. The first Supeco store opened in April 2019 in Dakar, Senegal. 6 in Côte d’Ivoire 4 in Senegal 4 in Cameroon PlaYce: shopping centres as social hubs CFAO Retail opened its first shopping centre in Côte d’Ivoire, PlaYce Marcory, in 2015, followed by a second, PlaYce Palmeraie, in 2017. PlaYce shopping centres are also social hubs, fostering a sense of community. They include a Carrefour supermarket, food court and shopping arcade with an array of different stores and services. 5,000,000 visitors to our PlaYce shopping centres in 2018 Brand franchises CFAO Retail has established preferred partnerships with five leading international brands in three key areas: clothing with Lacoste, Décathlon and Jules; beauty with Beauty Success; toys and games with La Grande Récré. These brands are an integral part of our shopping centres and we help them grow in high-potential markets by offering middle-class consumers an array of quality products and services tailored to their needs. Expanding the offering through online sales In 2018, CFAO Retail and Carrefour established a partnership with African e-commerce giant Jumia, enabling customers to order Carrefour products online in Côte d’Ivoire and Sénégal. CONSUMER CFAO FMCG & AGRI Contact Sitemap Legal mentions © CFAO - 2021 If you continue to browse this website, you are allowing all third-party services ✓ OK, accept all Personalize Privacy policy