Home Work What We Do Showreels About Us Careers Contact Us News Blog my playlist Facebook Twitter YouTube Vimeo Gatorade Made in New York Add to my playlist small medium large Summary Credits A final farewell Gatorade honors Derek Jeter's career with "Made in New York," a moving send-off directed by Henry Alex-Rubin of Smuggler in collaboration with TBWA\Chiat\Day and The Mill. Accompanied by Frank Sinatra's "My Way," a song Jeter chose himself, the sporting legend opts to walk to work - a happy surprise to overjoyed fans along the way. The last shot anticipates a bittersweet goodbye and final hat-tip to thousands of supporters. 2D lead artist Jason Bergman and 3D lead artist Nick Lines brought Jeter's fan-base to life while preserving the reverence of the black and white spot. Bergman spoke to us about the technical aspect: "It's a 60-shot sequence, which is pretty huge. By shooting anamorphic and working with Hiero we really tested the limits of what Hiero is capable of. With a spot like this, it's always a fun challenge as a VFX artist to put in lots of detail and effort while making sure it looks subtle to the viewer. We want it to be so good that you don't notice the effects. Lines notes that the crowd for this spot was anything but generic: "The crowd is tailored to the shots and the action. We went back and forth with a few variations to make sure their reactions were authentic. This is a Jeter crowd - a Yankees crowd." Adds Bergman: "We got the opportunity work on a very well-shot, well-directed spot for one of the most recognizable icons in the game. It's truly an honor to be a part of the team to say goodbye to him in a beautiful and artistic way. Jeter's final game is scheduled for September 28 in Boston. project information Director: Henry Alex-Rubin Agency: TBWA\Chiat\Day Production Company: Smuggler share this page Facebook Twitter LinkedIn Email tags Crowds MASSIVE Baseball Documentary Yankees Derek Jeter Farewell Flares Categories Crowd Simulation Commercial / Advert Food & Drink CG Compositing Motion Graphics London 11-14 Windmill Street, London, W1T 2JG Tel: +44 20 7287 4041 Google maps New York 451 Broadway, 4th/5th/6th Floor, New York, NY, 10013 Tel: +1 212 337 3210 Fax: +1 646 432 8958 Google maps Los Angeles 3233 S. La Cienega Blvd, Los Angeles, CA, 90016 Tel: +1 310 566 3111 Fax: +1 310 566 3144 Google maps Chicago 54 West Hubbard Street, Suite 502, Chicago, IL, 60654 Tel: +1 312 605 8900 Fax: +1 312 822 0882 Google maps Copyright ©2014 The Mill Terms & Conditions Privacy Policy