NEW studentPOLL: DEI and College Choice: Prospective Students Are Listening & It’s Personal ← Back to Expertise INSTITUTIONAL POSITIONING & BRANDING STRATEGY Optimize an institution's competitive position in response to market inputs. We believe that the brand of a university or school is built on the substantive experience of that institution, not merely how it is communicated. Our pivotal concern is how each institution is positioned — optimized, distinctive strengths that will actually change behaviors in an institution's market. Our branding and positioning recommendations help our clients meet critical enrollment, development and other institutional goals. POSITIONING & BRANDING CASE STUDIES California Association of Independent Schools College of Wooster Concord Academy Durham Academy Market-Informed Strategic Planning Institutional Positioning and Branding Enrollment Marketing, Research and Planning Tuition Pricing and Financial Aid Strategies Advancement Strategies SUBMIT AN INQUIRY We're eager to learn more about your institution's aspirations and challenges. SUBMIT JOIN OUR MAILING LIST Sign up to receive news and updates featuring our latest research and insights. SIGN UP MEDIA REQUEST We're happy to share our insights on the latest trends and research in education. EMAIL 300 E. Lombard St., Suite 610 Baltimore, MD 21202 (410) 377-7880 | hello@artsci.com © 2021 Art & Science Group, LLC CONTACT US ABOUT TEAM SUBMIT RFP CLIENT PORTAL SURVEYS PRIVACY POLICY CAREERS Market-informed strategy for higher education, independent schools and nonprofits.

NEW studentPOLL: DEI and College Choice: Prospective Students Are Listening & It’s Personal SUBMIT AN INQUIRY We're eager to learn more about your institution's aspirations and challenges. SUBMIT JOIN OUR MAILING LIST Sign up to receive news and updates featuring our latest research and insights. SIGN UP MEDIA REQUEST We're happy to share our insights on the latest trends and research in education. EMAIL