Havas Lynx Group Our Work We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation to deliver healthcare campaigns and solutions that really make a difference to people’s lives. LOAD MORE Contact Our Work Thought Leadership News & Blog #LYNXLife Sign up to our newsletter Cookie Policy Privacy Policy Manchester 52 Princess Street Manchester M1 6JX UK +44 161 228 7756 europe@havaslynx.com London HKX Building 3 Pancras Square London N1C 4AG UK +44 161 228 7756 london@havaslynx.com © 2021 Havas Lynx Group A member of the Havas Health global network

Havas Lynx Group The mental health film that earned global recognition A New Mindset Havas Lynx & United for Global Mental Health Although medical advances in understanding mental health conditions have grown exponentially, and efforts to raise awareness and decrease stigma in society have proven fruitful, these have not translated into action. United for Global Mental Health is a catalyst for change, committed to giving everyone, everywhere, someone to turn to in support of their mental health. They needed a film to truly change people’s minds about mental health. Solution We joined forces with the four-time Academy Award-winning studio Aardman to underline how mental ill health is a global issue that affects everyone, everywhere. Together, we created a film set in a beautiful antique shop, with all elements hand-made and brought to life through a combination of live action and stop-frame animation. The film is voiced by the ever recognisable Stephen Fry, who famously suffers from bipolar disorder, to ensure the message is heard. Results The short film raised global awareness and was even supported by Lady Gaga. We helped the global mental health community gain support to change how mental health is funded and treated globally. BACK TO OUR WORK More Case Studies Contact Our Work Thought Leadership News & Blog #LYNXLife Sign up to our newsletter Cookie Policy Privacy Policy Manchester 52 Princess Street Manchester M1 6JX UK +44 161 228 7756 europe@havaslynx.com London HKX Building 3 Pancras Square London N1C 4AG UK +44 161 228 7756 london@havaslynx.com © 2021 Havas Lynx Group A member of the Havas Health global network