WORK CAPABILITIES AGENCY CAREERS NEWS CONTACT NIAGARA UNIVERSITY The Bus. MEDIA IMPLEMENTATION MEDIA RESEARCH MEDIA STRATEGY PLANNING AND PLACEMENT REPORTING AND OPTIMIZING CHALLENGE Niagara University came to us with a problem many private colleges face – declining enrollment. We knew if we were going to be successful, we’d have to appeal to a wider net of students and get them to visit the school. ACTION We challenged the University’s traditional media mix and focused on TV and social media. Then, rather than base the campaign on what it’s like to be in college – a big mental leap for high school students to make – we featured the important decision that’s right in front of them. We invited 30 high school juniors and seniors (cast entirely through Facebook) to experience Niagara University firsthand, with a camera crew in tow. We captured their unscripted reactions to the campus – along with how they felt about the college selection process. The result made for an ultra-real mixed-media campaign. JUMP TO RESULTS CAPABILITIES Creative Media Strategy https://www.youtube.com/watch?v=7Bzoi2V3yag RESULTS Both inquiries and applications were up more than 20% from the previous year. The university also saw a significant spike in mentions on social media sites such as Facebook and Twitter. SHARE MONROE COMMUNITY COLLEGE Inspiring every day. NIOGA The Check Out Challenge. BUFFALO PREP It’s all in the Prep. Say hello. CONTACT FACEBOOK INSTAGRAM TWITTER LINKEDIN YOUTUBE Join us. We're always looking for talented folks to join the team. Check out our open positions. CAREERS Chroma. Learn more about our partnership for minority-owned businesses, and see if you're eligible. CHROMA Sample. Participate in surveys and earn Amazon gift cards for giving your opinions. Sign up for our consumer panel today. GET STARTED ©2021 Crowley Webb Privacy Policy