Get IRI News and Insights Solutions News Insights IRI Marketplace (Partners) Company MARKET PERFORMANCE AND STRATEGY E-CommerceOmnichannel MeasurementAuditStrategyInnovationCOVID-19 Solutions Identify Opportunities for Business Growth Your business doesn’t want to stand still. Are there new categories or other opportunities you should be exploring? IRI’s strategy solutions use robust data and market information to help you find new possibilities and leverage them to take your business forward. Define and drive business growth with proprietary data, other industry data, predictive analytics and technology. Uncover growth opportunities within current and adjacent CPG categories and retail with trend spotting, strategic growth diagnostics and demand due diligence. Leverage deep growth strategy and pedigree. Our team has deep growth strategy experience and is able to combine this with our granular data, as well as data from other sources, to provide portfolio and brand strategy that is precise and defines a high-impact activation strategy. Access unique expertise in demand due diligence for mergers and acquisitions. Growing through M&A activity requires understanding the true potential of target acquisitions. We combine our domain expertise with proprietary data, other industry data, predictive analytics and technology to deliver accurate and insightful assessments and recommendations. How We’re Different HIGHLY REGARDED STRATEGISTS PRESCRIPTIVE AND FORWARD-LOOKING QUICK AND PRECISE DUE DILIGENCE Our experts combine unique industry and strategy knowledge with a detailed understanding of clients’ specific growth needs. This includes identifying new and emerging categories, brands, and trends in food and non-food products. From acquisition screening and prioritization to demand-based due diligence and category/brand health assessment, we quickly and precisely determine what companies need to consider and do next. What Our Clients Are Saying How can we help you supercharge growth and profitability? FACTS ABOUT US 95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology COVID-19 Solutions CPG Economic Indicators NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog C-Suite Series Podcasts Case Studies Thought Leaders Training Subscribe Webinars COMPANY About Us History Leadership Board of Directors Governance Privacy Careers Contact Us About us Contact Careers Do Not Sell My Personal Information Terms of Use Privacy Copyright 2021 IRI. All Rights Reserved.