Ad Formats Home » Advertisers » Ad Formats PUSH NATIVE INTERSTITIAL EMAIL VIDEO POPUNDERS BANNERS DIRECT IM ALL In-Page Push Notification ads are a display ad with a design exactly like a Push Notification. The ad contains a 192×192 or 720x480 (icon/image) on the left and space for a text on the right: title & description. Features a close ad button on the right hand side. Creative: jpeg, png, gif max weight 150KB (720x480 ) Text: title 50 characters, description 90 characters, brand 30 characters Bidding: CPM, CPC In-Page Push Notification Multi-Format Ads serve multiple ad formats: banners or native widgets in just one placement, pitching the banner and native ads against each other and serving the ad with the highest bid in the ad zone. Creative: Banner jpeg, png, gif max weight 150KB, Native jpeg, png (300×300) max weight 150KB, Text: title 50 characters, description 90 characters, brand 30 characters Bidding: CPM, CPC Multi-Format Ads Large fullpage format on the horizontal interstitial that fills the full screen of the device, served during user navigation of a website. Google compliant featuring a ‘Close ad’ option at the top right of the ad. Creative: 1600x900 jpg, png, gif (max weight 300Kb), video mp4 (max weight 1.5 MB) or iframe (responsive LP optimised to 1600x900) Bidding: CPM, CPC Desktop Fullpage Interstitial Responsive Fullpage large format on the vertical interstitial that fills the full screen of the device, served during user navigation of a website. Google compliant featuring a ‘Close ad’ option at the top right of the ad. Creative: 900x1600 jpg, png, gif (max weight 300Kb), video mp4 (max weight 1.5 MB) or iframe (responsive LP optimised to 900x1600) Bidding: CPM, CPC Mobile Fullpage Interstitial Push Notifications 720x480 (icon + image) or 192x192 (icon only) and text sent to opted in users of a publisher's website. Users receive it on their desktop, tablet and mobile devices even when not browsing the internet. Creative: jpeg, png, gif max weight 150KB, (720x480 or 192x192) text: title max 50 characters, description max 90 characters (browsers have different character limits) Bidding: CPM, CPC Push Notifications An email is sent to the end user which contains a call to action (advertisers link) that directs the user to the advertiser’s landing page or sign up form. Creative: Advertisers landing page URL Bidding: CPC Email Clicks Triggered wherever a publisher places the ad zone during the user journey, it displays and plays on mute once 50% of the ad zone is viewable to the end user. As the user scrolls away the video ad will pause and then resume when the user returns to the content where the outstream ad is located. Creative: MP4, max weight 50MB Bidding: CPM, CPC, CPV Outstream Automatically plays when a user clicks on a website's video content. Customizable with clickable calls to action. Features a Skip ad button. Creative: MP4 max weight 50MB Bidding: CPM, CPC, CPV In-Stream Video Video format that slides in from the bottom right of a web page once a websites page has loaded. Features a close ad button. Creative: MP4 max weight 50MB Bidding: CPM, CPC, CPV Video Slider Short video content banners with optimised playback for a fast, glitch free user experience 160×600, 300x100, 300×250, 728×90 Creative: 160×600, 300x100, 300×250, 728×90 MP4 max weight 1.5 MB Bidding: CPM, CPC Video Banners Displayed within a video player, select pre roll/post roll /on pause/custom, 300×250 & 728x90 Creative: jpeg, png, gif max weight 150KB Bidding: CPM, CPC In-Video Banner (VAST) Large format, appears hidden behind the main browser window where it remains unnoticed until the user closes or minimizes the main browser window, which then displays the ad. Creative: Advertisers landing page URL Bidding: CPM Popunders Overlays the page with contextually relevant ads. A smooth transition from the side of the page is gentle on user experience and the unit can easily be dismissed. Frequency capping controls how often users will see the widget. Creative: jpeg, png (300×300) max weight 150KB, Text: title 50 characters, description 90 characters, brand 30 characters Bidding: CPM, CPC Native Interstitial Triggers when the user moves the mouse outside the page as though the user is going to exit the site. Can be easily closed by the user. Creative: jpeg, png (300×300) max weight 150KB, Text: title 50 characters, description 90 characters, brand 30 characters Bidding: CPM, CPC Native Exit Fully customizable widget that features an responsive or custom size image and a short text: title and description. ExoClick's native ads are fully responsive across all devices: desktop, mobile and tablet. Creative: jpeg, png (300×300) max weight 150KB Text: title 50 characters, description 90 characters, brand 30 characters Bidding: CPM, CPC Native Recommendation Classic display banners in many sizes: 300x100, 300×250, 300x500, 728×90, 160×600, 900×250 (footer) Creative: jpeg, png, gif max weight 150KB Bidding: CPM, CPC Display Banner A display banner that can be made to ‘stick’ in a specific position on a desktop screen, 9 positions are available. The sticky banner comes in various sizes. Creative: jpeg, png, gif max weight 150KB Bidding: CPM, CPC Sticky Banner Large footer banner 900x250 used as an alternative to the standard three 300x250 banners. Creative: jpeg, png, gif max weight 150KB Bidding: CPM, CPC Large Footer The direct link is a flexible, premium format which can be presented in multiple ways by publishers based on how their users behave. Targeting users per vertical, this CPC based format is most popular in the form of full-page tabs, push notifications and back button offers. Available on selected Publishers by request only. This format is not suitable for Popunder traffic. Creative: Advertisers landing page URL Bidding: CPC Direct Links Typically a copy of the instant messenger chat box. This ad format appears to users by displaying a 300x250 on bottom center for mobile. Creative: 300x250 jpeg, png, gif max weight 150KB Bidding: CPM, CPC Mobile Instant message Advertisers Members Area Advertisers Email Marketing Advertisers Automation Tools Programmatic OLD Conversion Tracking Publishers Members Area Publishers Email Marketing Publishers SaaS Technology Ad Formats About Us Blog News The Additive Events Careers IWF Membership Contact Us Help API Documentation Compliance Definitions Guidelines Privacy & Cookies Policy Terms & Conditions © 2021 ExoClick This website uses cookies By clicking “Accept All Cookies”, you agree to the storing of our own and third-party cookies on your device to enhance site navigation by analyzing your site usage. You can set up your preferences or reject them by clicking on "Cookies Settings" or "Reject all".More information Cookies Settings Reject All Accept All Cookies