Solutions Clients Insights About ENGLISH LOGIN CONTACT US SOLUTIONS FMCG Gain insight into the FMCG audience Comscore enables FMCG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment. Comscore measurement solutions help you to increase campaign efficiency and effectiveness and to uncover granular insights into your target FMCG consumers—who they are, how they consume media and what their journey was to purchase your brand. LEARN MORE Featured Products Path to Purchase Research Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across the CPG industry, leading up to conversion on essential grocery and CPG purchases. READ MORE Brand Effectiveness Measurement Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative across CPG consumer goods. READ MORE How can we help you? Learn more about Comscore's FMCG insights and the impact on your brand and consumers. LET'S TALK Related Insights Arm yourself with the knowledge needed to grow your business. PODCAST Measurement and Using Advanced Audiences LEARN MORE PODCAST CTV Media Planning LEARN MORE PODCAST Cord-cutting and Non-Ad Supported Platforms LEARN MORE PODCAST CTV in the Marketing Mix LEARN MORE Next Home Solutions FMCG © 2021 Comscore, Inc. Privacy Policy Terms of Service Contact Us Share to LinkedIn Share to Twitter Share to Facebook Share to Email App More AddThis Share options