Sensory Dimensions Home What We Do Case Studies Who We Are Our Clients Blog News Training Contact Us Twitter Facebook Youtube Linkedin Consonance of Brand, Pack & Product using Implicit Methods The Challenge To understand the personality of a new launch into the confectionary gifting sector. The Solution We used SynaSenseTM, our approach that combines implicit emotional profiling with traditional liking measures, to reveal the consumer’s connection with the brand, pack and product elements of this chocolate gift. The Outcome The branded pack was highly liked and projected the attributes modern, desirable and generous. However, this personality was not reinforced by the wrappers or by the product. So whilst the chocolates themselves also performed strongly, they projected stronger fun and sharing attributes. The pack design was re-worked to be more aligned with the chocolate and wrapper attributes and the product successfully launched as an everyday treat and gift for young people. Get In Touch Contact us to see how we could help with your business. Contact Us Contact Us Terms & Conditions Privacy Policy Cookie Policy Join Our Product Testing Community It's easy & simple, join now! Join Keep in Touch Instagram Twitter Facebook Youtube Linkedin Reading: 0118 207 5960 Nottingham: 0115 975 8720 Stay Informed Please use the form below to receive our regular newsletter © Sensory Dimensions 2021 Website by Yolk Creative

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