Market overview In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 53 online markets and stores in 75 markets. H&M Group’s ten largest markets, third quarter 2021 Markets* Stores (30 Sept 2021) Germany 444 USA 549 UK 272 France 219 Sweden 155 Russia 161 Italy 170 Netherlands 122 Poland 191 Spain 154 Franchise 268 Others* 2,419 Total number of stores: 4,856 * E-commerce is available in 53 markets including the group’s ten largest markets and the franchise markets below with*. ** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*. Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners. Related Store count per brand Markets and expansion Investors Contact us Media contacts Subscribe Privacy Notice Sitemap Cookie settings We care about your privacy By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Read more in our Privacy Policy Accept all cookies Only required cookies Cookie settings