News Blog About Events Careers Contact Support Centre EN 0844 873 1418 Request a Demo eSuite Platform Industries Partners Resources > eSuite > Acquisition & Conversion Acquisition & Conversion Boost Subscriber Acquisition with Targeted Campaigns & Promotions Attract, Engage & Convert Drive Subscriber Acquisition with Targeted Campaigns Create compelling marketing campaigns to increase engagement and convert users into paying subscribers. Read more Deploy Promotions Rapidly Encourage audiences to convert with various offers, discounts, trials & gifts, and distribute with voucher codes. Read more Maximise First-party Data Optimise campaign performance and reduce reliance on 3rd-party data by incentivising users to part with data. Read more Easily Evaluate Performance Analyse campaign performance & ROI with real-time dashboards, reports & data lake to inform future strategy. Read more Drive Subscriber Acquisition with Targeted Campaigns Attract and engage customers with highly targeted, data-led marketing campaigns to encourage users to convert into paying subscribers. Experiment and innovate at every stage of the subscriber acquisition journey and develop sustainable, recurring revenue streams.  Data-led Marketing – Leverage insight from eSuite’s data lake and 3rd party platforms to enrich and inform campaigns   Tailor Campaigns – Differentiate and personalise  messaging, packaging and pricing to various audiences, globally  Incentivise Effectively – Encourage users to engage and convert with a range of offers, gifts, discounts and trials  Collaborate Strategically– Form strategic partnerships with complementary brands to collaborate on campaigns and promotions  Deploy Promotions Rapidly Increase conversion rates by more than 50%* and boost CLTV by incentivising & rewarding users with a series of targeted promotions. Build, launch and distribute campaigns quickly and easily, and get to market in a matter of minutes. Experiment with Promotions – Launch a variety of incentives, from free trials (with or without payment details), to percentage discounts, low start offers and gifts Distribute with Voucher Codes – Create and circulate voucher codes across various online and offline channels and redeem in a matter of seconds  Limit Usage & Create Urgency – Generate demand by configuring offers for individual or mass use, new vs existing subscribers, limiting quantity or redemption time Encourage Cross-channel Engagement – Enable customers to access your content across channels by granting complementary entitlements or credits – for example print subscribers gaining access to digital How Can You Prevent Churn? Maximise First-party Data Increase campaign performance by more than 15%* by incrementally collecting first-party data in exchange for incentives, to personalise  packages & offers. Leverage this data to enrich the wider ecosystem such as advertising & email services and reduce the reliance of 3rd party cookies.  Progressively Profile – Gradually enrich customer profiles by capturing bite-size additional data on new subscribers to optimise conversion  Tailor Up/Cross-sell Products – Leverage first-party data to offer tailored additional products & services down the line  Personalise Content & Experience  Optimise user experience with first-party data to increase conversion opportunities Boost Relevancy for Advertising – Utilise first-party data to optimise ad revenues and reduce the impact of 3rd party cookie deprecation  Read the First-party data guide Easily Evaluate Performance Eliminate guesswork and enable marketing teams to measure effectiveness of subscription marketing campaigns. Easily demonstrate ROI for marketing efforts, share with stakeholders and utilise the data lake to ingest into 3rd party platforms to centralise data from multiple sources.  Real-time Analytics – Gain instant access to results at your fingertips to ascertain marketing campaign performance & ROI  Deep-dive Reports – Run comprehensive reports and share with relevant stakeholders when & how they prefer  Data Lake Querying – Get to the source of the data to really interrogate performance and analyse specific use cases Export & Merge Data – Ingest and merge your subscription business data with other platforms in your tech stack for a centralised view Find Out More Explore More Modules Everything You Need to Develop a Successful Paid Content Strategy Intelligence & Decisioning Track the behaviour of anonymous & existing web and app visitors and apply automated, rule-based decisions & personalised experiences. Acquisition & Conversion Create highly targeted marketing campaigns, promote voucher codes, offer free trials, eliminate guesswork and optimise your marketing resources. Identity & CRM Know your customer by offering a comprehensive registration and Identity Management ecosystem. Revenue & Billing Sell any physical/digital product or subscription across multiple platforms including mobile, web and Connected-TV. Retention & Recovery Protect subscription revenues with predictive churn algorithms and the application of advanced customer retention services. Analytics & Reporting Our fast, insightful analytics help you deliver the right data, to the right people, at the right time. See how we helped 'Philips Smart TV' Philips required an advanced, broadly integrated and secure payment solution when planning their 2nd generation Smart TV service across the globe to handle and manage eCommerce payment transactions. The system was required to enable... View Case Study “The decision to work with MPP Global was a straightforward one when considering their track record and experience in providing advanced and broadly integrated CRM and eCommerce services. ” Albert Mombarg Head of Smart TV, TP VISION Request a Demo To See Our Acquisition Tactics in Action First Name* Last Name* Work Email Address* Company* Phone Number (+ dial code) Tick this box to opt-in to ongoing marketing communications from MPP Global. By submitting this form you consent to us contacting you in accordance with our Privacy Policy Submit Join the Mailing List Our newsletter is a great way to stay one step ahead with the latest industry news & insight. By submitting your email address here, you are opting in to receive periodic marketing communications from MPP Global. Email Address: Submit Press Releases MPP Global is Acquired by Aptitude Software to Capitalise on the Subscription Boom Warrington, UK – 9th November 2021 – MPP Global, the technology company that helps enterprises innovate, transform and embrace the... Latest Events NAB SHOW Streaming Summit No matter where you fall in the content ecosystem, this is where you’ll reconnect to the tools, technology and people ©2021 MPP Global Solutions Ltd Terms and Conditions Privacy Policy Cookie Policy Sitemap Connect with us We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK