INSPIRED BY INSIGHT CATEGORY, SHOPPER & SALES TRAINING ACADEMY RESEARCH INTERIM & OUTSOURCE BRAND DEVELOPMENT, INNOVATION & MARKET ENTRY TAKE A LOOK INTO THE FUTURE TO UNDERSTAND HOW YOUR NEW PRODUCTS MIGHT PERFORM IN DIFFERENT SCENARIOS AND AGAINST MARKET STALWARTS The Bridgethorne team can help you understand shopper needs and evaluate the opportunity for new, improved or different offers in your market. THE APPROACH CONSUMERS AND SHOPPER BEHAVIOUR ARE AT THE HEART OF EVERYTHING WE DO REAL LIFE, ENGAGING QUALITATIVE Ethnography Immersions Co-creative Sessions Concept Tests SEGMENTATION, MARKET ASSESSMENT Segmentation Studies Market Assessments OPTIMAL POSITIONING FOR NEW PROPOSITIONS We help you identify the optimum route to market for your product, brand or range, unlocking the hooks and triggers that make your brand proposition unique and effective. We harvest consumer language and imagery to maximise the impact and cut through of brands at the point of purchase. We test NPD – product and design – and help you sharpen category winning propositions. CASE STUDY: SOFT DRINKS CHALLENGE: How can a brand which is successful in other markets, adapt to win consumer trial and loyalty in an intensely competitive soft drinks category, whilst preserving its core brand heritage? APPROACH: We listened to a range of shopper typologies in exploratory and pre-tasked discussion groups and cross-referenced the findings to the quantitative consumer trend tracking of Bridgethorne’s Shopper Index. SOLUTION: Re-affirm the brand’s core heritage with communication and packaging design which simply and clearly emphasises the quality and uniqueness of taste backed up by cues on authentic provenance and recipes. OUR CLIENTS ARE ALWAYS COMING BACK FOR MORE DISCOVER WHAT WE COULD DO FOR YOU Please get in touch if you’d like to learn what makes your shoppers, consumers and brands tick. CONTACT US: Bridgethorne Limited 3 Arlington Square Bracknell Berkshire RG12 1WA 0870 124 5566 research@bridgethorne.com © Bridgethorne 2017, part of Ceuta Group. Built by 1HQ / Privacy Policy / Terms & Conditions / Sitemap