Carlsberg Logo Carlsberg Export Brew research The following results were obtained in an independently conducted head to head blind taste test by Savanta Group Limited in December 2019. Methodology: Tests conducted in controlled conditions on 16th December 2019 at Hoddesdon and 17th December 2019 at Manchester. Each participant was provided with a 150ml sample of each liquid in an unbranded and unnucleated glass. The liquid was poured from a chilled bottle at fridge temperature (3-6 0c) for each head to head test. All participants took two head-to-head preference tests: Carlsberg Export vs. Stella Artois Carlsberg Export vs. Peroni Consumer profile: 227 Premium lager drinkers* – defined by being a regular drinker of one or more of the most popular premium lager brands Age 18-24 25-34 35-49 50+ Male 8% 17% 30% 22% Female 2% 5% 9% 7% Product: All products were sourced independently from Booker Depot in Derby on 5th December 2019. All products were manufactured in September 2019. ----------------------------------- Results Carlsberg Expørt vs Peroni Preference Test 55% preferred Carlsberg Expørt 37% preferred Peroni 8% no preference Sample size: 227 regular premium lager drinkers** Sig testing at the 99% level In attribute comparison tests: 60% agreed that Carlsberg Expørt taste smoother, 32% agreed that Peroni tastes smoother & 8% agreed that there was no difference between the two. Sample size: 227 regular premium lager drinkers** Sig testing at the 95% level 55% agreed that Carlsberg Expørt is more refreshing, 36% agreed that Peroni is more refreshing & 9% agreed there was no difference between the two. Sample size: 227 regular premium lager drinkers** Sig testing at the 95% level Carlsberg Expørt vs Stella Artois Preference Test 55% preferred Carlsberg Expørt 37% preferred Stella Artois 8% no preference Sample size: 227 regular premium lager drinkers** Sig testing at the 99% level In attribute comparison tests: 51.5% agreed that Carlsberg Expørt taste smoother, 40.5% agreed that Stella Artois tastes smoother & 8% agreed that there was no difference between the two. Sample size: 227 regular premium lager drinkers** Sig testing at the 95% level 54% agreed that Carlsberg Expørt is more refreshing, 39% agreed that Stella Artois is more refreshing & 7% agreed that there was no difference between the two. Sample size: 227 regular premium lager drinkers** Sig testing at the 95% level **Profile of premium lager drinkers sourced from Kantar ‘Alcovision’ (12 m/e 30th September 2019) https://www.facebook.com/CarlsbergUK/ http://instagram.com/carlsberguk https://twitter.com/carlsberguk Choose market Privacy Policy Terms of use Export 2020 Acceptable use policy Cookies policy Modern Slavery Manage Cookies House rules Contact us Drinkaware.co.uk Please Enjoy Carlsberg Responsibly. ©2019 Carlsberg UK Limited. All Rights Reserved.