Skip to primary navigation Skip to footer Mendoza Group Marketing beyond the mainstream. ABOUT CORE TEAM SERVICES WORK CONTACT Translation to transcreation IT’S NOT WHAT YOU SAY. IT’S HOW YOU SAY IT. Emotional connection is as important as accuracy Translation + cultural context = transcreation Our language services naturally evolved from clients wanting to understand and communicate with multilingual consumers in a responsible and relevant manner. We’ve helped them achieve culturally attuned communications through our translation, transcription, transcreation, and digital accessibility services. Because it’s not what you say, but how you say it that matters. And we can help you do that in more than 85 languages. What is “transcreation?” The word comes from combining the prefix “trans” (transform or change) with the word “create” (to bring some­thing into existence). Anything we create from an initial general market perspective is modified or re-created to evoke the same feelings and emotional connection in another language. Translation void of cultural resonance and language connection is simply a collection of words and symbols that do little to convey the essence of the original message. Our transcreators are more than copywriters, designers and translators; they are demographers, ethnographers and strategists. Industries we have helped in Transcreation: Utilities Health care Medical and pharmaceutical Nutrition Insurance Legal services (general) Financial services Technology Telecommunications Advertising and public relations « Back to Services FOOTER ABOUT US Our story Core team Our work Experience Request a project quote Contact us SERVICES Strategy to sales Media planning + placement Experiential marketing Creative services Social media + digital Translation + transcreation FOLLOW US Copyright © 2021 · Mendoza Group, Inc. · All rights reserved. PRIVACY POLICY

Skip to primary navigation Skip to footer Mendoza Group Marketing beyond the mainstream. ABOUT CORE TEAM SERVICES WORK CONTACT Full-service means the right service. And the right service means getting to the heart of each client’s needs. For more than a quarter century, we’ve been… helping clients in the health care, insurance, financial, packaged foods, services, retail, pharmaceutical, government, and telecommunications industries. connecting with Hispanic, multilingual and mass consumer audiences across many geographic markets. RELATIONSHIP BUILDERS Experiential marketing Learn More FOOTER ABOUT US Our story Core team Our work Experience Request a project quote Contact us SERVICES Strategy to sales Media planning + placement Experiential marketing Creative services Social media + digital Translation + transcreation FOLLOW US Copyright © 2021 · Mendoza Group, Inc. · All rights reserved. PRIVACY POLICY