Comprend logo Services Our work Insights News Who we are Webranking Join us Contact Repositioning an energy company in a challenging environment Centrica has moved away from oil and gas production and is embracing a future focused on carbon reduction and customers. To communicate their repositioning to audiences, they needed a new corporate website. Take a look at the Centrica site. A new website to reflect a changing business Centrica is transforming into a customer and technology focused energy and services company, and has moved away from oil and gas production. However, as an energy business with a 200-year heritage, misconceptions about the company exist. A new website was identified as a critical tool to tell Centrica's story and reposition the business in the eyes of corporate audiences. Understanding Centrica's audiences To better understand the business and audience requirements, we carried out stakeholder interviews and analytics reviews. We incorporated audience insights from our annual Webranking survey which is based on stakeholder expectations. We also set up a website survey to track audience perceptions, and continue to use the survey since the site launched to provide audience insights and inform future website developments. Defining the strategic route forward The new website needed to reflect a modern Centrica that was fully engaged in the new age of digitalisation and low carbon energy. Our internal and external stakeholder research revealed that it was essential to tell the story of how Centrica is changing the way we live, work and move and showcase the innovations taking place. Content was developed to demonstrate their customer-centricity, innovation and strategy. We also developed a content hub called 'Stories' to present Centrica's position on core themes in a compelling way. A best-in-class website Since its launch, this best-in-class website has become an important communication tool in repositioning Centrica's business and meeting the requirements of their audiences. In 2017 the website was ranked 23rd in the UK in our Webranking survey, whereas the new website was awarded 1st place in the 2019/2020 results. The website also won Gold for best FTSE 250 website at the 2020 Corporate and Financial awards and Bronze for Best use of digital at the Corporate Content Awards. The Centrica team are delighted with the results! We believe that a corporate website is never done as audience and business needs are frequently changing. This is why we continue to work iteratively with Centrica to help them meet these requirements and accurately reflect their business. As Centrica continues its transformation, the website will play a crucial role in telling their story and inspiring their audiences. "Comprend's dedicated team always deliver. From making ideas and strategy come to life to the day-to-day management of our website, they are as invested as we are." - Bronwyn Huband, Senior Digital Communications Manager at Centrica Related services Websites Digital corporate communications Cola Herrero-Driver Head of Client Services cola.herrero-driver @comprend.com +44 (0)20 8609 4911 James Handslip Managing Director (UK) james.handslip @comprend.com +44 (0)20 8609 4908 How is your site performing? We identify the content that analysts, investors, journalists and jobseekers want from corporate websites to help you meet their expectations Webranking How effective is your annual report? Our yearly review of over 500 Annual Reports benchmarks and explains best practice to help you reach higher reporting standards ReportWatch HOW CAN WE HELP? Get in touch Find contacts Give us a call Stockholm +46 8 407 22 00 London +44 20 8609 4900 Sign up for our newsletter Get our latest insights on how to improve your communications Sign up Join us Want to know what it is like working at Comprend? Visit our careers site. Career at Comprend © 2014-2021 Comprend, proud part of H&H Group Cookies Term of use Privacy Cookies This website uses cookies as described in our Cookie policy. To see what cookies we serve and set your own preferences, please use your web browser's settings. Otherwise, if you agree to our use of cookies, please continue to use our website. Accept