ABOUT WORK SERVICES PEOPLE BLOG CONTACT Home > Work > The hay baler product launch that will go down in history PREVIOUS NEXT THE HAY BALER PRODUCT LAUNCH THAT WILL GO DOWN IN HISTORY When Vermeer introduced the round hay baler in 1971, the company relied largely on live product demos and word-of-mouth to spread awareness. But these days it’s better to create increased product awareness with integrated marketing efforts to get customers to the demo stage faster than ever before. And word travels much faster if you can earn a few headlines with a unique product launch. So in 2017, we deployed a full-fledged marketing and PR blitz for the launch of the ZR5-1200 self-propelled baler at Husker Harvest Days. The pre-show outreach, product launch party and all the supplemental multimedia content produced during the show left audiences and media outlets hungry to know more and spread the word. AWARDS: PRSA Bronze Anvil: Award of Commendation 2 PRSA Prime Awards: Merit AMA NOVA Award: 2nd Telly Award Best of NAMA Region III: Merit SERVICES: Interactive strategy Social media management Key messaging development Media relations Trade show marketing Video scripting and storyboarding PREVIOUS NEXT CONTACT US NAME* PHONE EMAIL* LEAVE A MESSAGE 0 of 500 max characters CAPTCHA ABOUT SERVICES PEOPLE WORK BLOG CAREERS CONTACT 220 SE 6th Street Suite 210 Des Moines, IA 50309 515-274-9271 © 2021 Lessing-Flynn. All Rights Reserved. Privacy Policy.

ABOUT WORK SERVICES PEOPLE BLOG CONTACT Home > Work > How three words are defining a legacy of innovation PREVIOUS NEXT HOW THREE WORDS ARE DEFINING A LEGACY OF INNOVATION Since introducing the round baler in 1971, Vermeer has been challenging the conventional wisdom of the hay and forage industry — designing and building hay tools that Buck the Trend. This campaign celebrates a legacy of innovation and showcases how Vermeer continues to change the way producers make hay. The slogan and creative are used guardedly, only for marquee, high-impact placements that promote truly iconic, game-changing innovations — like the ZR5-1200 self-propelled baler. Everything about this campaign must Buck the Trend. SERVICES: Email marketing Online advertising Social media advertising Brand development Content marketing Creative design Video Direct mail Copywriting and editing *Please note that the first video below was produced by Vermeer, however the sales event shown was a collaborative effort between LF and Vermeer marketing teams. PREVIOUS NEXT CONTACT US NAME* PHONE EMAIL* LEAVE A MESSAGE 0 of 500 max characters CAPTCHA ABOUT SERVICES PEOPLE WORK BLOG CAREERS CONTACT 220 SE 6th Street Suite 210 Des Moines, IA 50309 515-274-9271 © 2021 Lessing-Flynn. All Rights Reserved. Privacy Policy.