We are using cookies on our site to provide you with the best user experience. Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice). OK More info CAP Home About ASA Consumers Industry Rulings News & resources Ad:Check - the ASA’s teaching resource We've revised our education resources to reflect recent curriculum changes, which has relevant learning links for Citizenship, PSHE, English and Media Studies. Find out more Consumers Make a complaint What we cover Advice for parents Industry Make a complaint Advertising Codes (CAP site) How to comply (CAP site) Complaint about your ad - what next? Rulings Rulings Non-compliant online advertisers News & resources Latest news FAQs Events Research and reports Latest rulings Two sponsored ads, for a claims management company, which appeared in recipients' 'Newsfeeds' on... A TV ad for Dove soap showed test paper being applied to four different bars of soap. It included... Firstkind Ltd t/a firefly A website for sports accessories, www.fireflyrecovery.com, included text on the home page which... Maksim Ltd A clothing collection bag distributed to households. On one side was a Union Flag with the text... MoneyExpert Ltd t/a Mighty Deals A promotion for a Bluetooth shower speaker on a daily deals website, www.mightydeals.co.uk,... Northumbria Police A poster, seen on the Tyne and Wear Metro, featured photos of a number of women's faces and text... PV-OFF Ltd a. A website for a supplier of a fire retardant spray for Photovoltaic (PV) solar panels included... Read more latest rulings Latest news Keeping payday loan ads in check Payday loan advertising has attracted concern across society. That’s why regulators, consumer bodies and industry have been working to drive up standards in the sector. 'Free' trials that cost: slimming pills Today Citizens Advice reported on the findings of research they carried out into internet offers, in particular for slimming pills, which unknowingly tie people into costly subscriptions. ASA and General Dental Council join forces to improve complaint referral process We've established a closer working relationship with the General Dental Council (GDC), so that they can refer misleading ads to us in a more efficient and effective way. Read more latest news Non-compliant online advertisers Check the list of online advertisers who remain in breach of our rulings. Read more Sign up Sign up for our rulings alerts and newsletters. Sign up Already registered? Log in Copyright © 2014 ASA Accessibility Privacy policy Sitemap Cookies Policy Cymru Twitter Policy Transparency Advertising Standards Authority Ltd, Mid City Place, 71 High Holborn, London WC1V 6QT Contact us Directions and map