Good Brand consultants. The Good Round Up Our Podcast We decided to do a podcast around brand. A director's commentary to the journal we have. Then the global pandemic hit and we tilted to talk about what it feels like to be an agency in these times of strife. We'll get back to brand soon enough but for now, have a listen. We hope it's helpful. LISTEN ON Apple Podcasts LISTEN ON Spotify LISTEN ON Google Podcasts SUBSCRIBE RSS Feed Brand Definitions Episode 24 • 11 November 2021 • 31 minutes A link to our brand definition example. The best article on the Internet: BRAND ONIONS! Our podcast where we talk about brand values. Content vs. Brand Episode 23 • 14 October 2021 • 34 minutes Here are some links to some articles mentioned in our cheeky podcast. Why content is more important than brand Content Strategy and Why You Need One What's Love Got To Do With It? Episode 22 • 20 September 2021 • 18 minutes Article against brand love : Can't Buy Me Brand Love Article for brand love: How to make People Love Your Brand Is Sustainability Damaging Brands? Episode 21 • 15 July 2021 • 30 minutes Have a look at the article that inspired our podcast. Apple Brand Lessons Episode 20 • 21 June 2021 • 26 minutes A couple of reference articles that we talk through... Article on the Good Site. Apple's Spring Forward event Getting Clarity Around Brands Episode 19 • 5 May 2021 • 31 minutes HI EVERYONE! Here are the links that we mention in the podcast. An introduction to the Clarity Reports. The Clarity Report section on our website. What do you think? What are we missing? What do you want to know more about? We’re really interested in your thoughts. Let us know by emailing us at clarity@wearegood.com. Really, have a look and let us know. Branding By Algorithm Episode 18 • 25 March 2021 • 32 minutes Here's a link to the article that Chris wrote: https://www.wearegood.com/articles/branding-algorithm Good, no? Bloody Luxury Episode 17 • 17 February 2021 • 28 minutes No notes this week. Not really any chapters either. Do you use them? We'd love to know. Anyway, here's an article Chris wrote about luxury branding... Luxury Branding Should Just be Branding. Take care. Brand Bollocks Episode 16 • 12 January 2021 • 33 minutes Here are the articles on the Good site that goes along with the podcast. Avoiding the Brand Bollocks Why Brand Onions Don't Work Enjoy, take care, and enjoy 2021. Your Website is Your Brand Episode 15 • 9 December 2020 • 33 minutes Recorded around the beginning of November 2020 hence the not overly topical US election chat. We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website. Take care of each other. You Get The Agency You Deserve Episode 14 • 16 November 2020 • 45 minutes The Good New Client Engagement Policy Blair Enns Let us know what you think about this podcast. Drop us a line at goodroundup@wearegood.com Pure Quantum Episode 13 • 12 October 2020 • 32 minutes We've got articles on the Good site for all sort of brand-related topics, here's one on content strategy. We also have a newsletter we send out once a month, much more professional than this carry on. We'd love you to sign up. The nights are fair drawing in. Take care of each other. Baby, baby, baby, I'm your man. Stop the Digital Doing Episode 12 • 22 September 2020 • 30 minutes Good Strategy/Bad Strategy Google's Messy Middle Report Stop The Digital Doing on the Good Website We Have Lots of Names For You. Episode 11 • 24 August 2020 • 34 minutes Articles on the Good website: How many products does a brand need? Time to Review Your Brand Architecture Brand Architecture - Don’t forget the due diligence Defining your brand architecture - more information on Devro The Value of Brand Values Episode 10 • 28 July 2020 • 29 minutes Why brand onions don’t work https://www.wearegood.com/articles/why-brand-onions-don-t-work The Choice Factory https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1 Planning Dirty Academy https://www.planningdirty.com Five Points of Brand Leadership Episode 9 • 13 July 2020 • 36 minutes You can read a quick article on the 5 points of brand leadership on our site. More on the Long and Short Back to Basics Episode 8 • 22 June 2020 • 27 minutes Here are the links for this podcast, you're most welcome. Brand Building Basics 74% of sales go to the business that was most useful The Good Newsletter Signup Kerning the Gap Where Have All The Women Gone? Episode 7 • 11 May 2020 • 44 minutes Kerning the Gap: https://www.kerningthegap.com On Twitter: https://twitter.com/kerningthegap On Instagram: https://www.instagram.com/kerningthegap On Facebook: https://www.facebook.com/kerningthegap On LinkedIn: https://www.linkedin.com/groups/8356469/ The Fortune Telling Business Episode 6 • 29 April 2020 • 38 minutes We know Stewart said he'd put something in the show notes but he couldn't find it again. He promises he did see it but he just can't find it. He is a clown. Struggling on the Kid Front Episode 5 • 7 April 2020 • 26 minutes We have no show notes. That's ok. Endorsed by a Superhero Episode 4 • 27 March 2020 • 34 minutes No show notes. You're welcome. Corona Time Episode 3 • 18 March 2020 • 21 minutes Really interesting insight: David Baker Webinar David Baker DBA Webinar Registration We’re not saying that we have any great insights to share on what’s going on, we’re all going through this together in real time but if you want to reach out for a chat we’re happy to talk. Chris’s LinkedIn Julie’s LinkedIn Stewart on Twitter Take care. Beware those Branded Wasps Episode 2 • 13 March 2020 • 26 minutes Good, a brand consultancy. Direct Line understands the power of characters in unlocking branded recall That's it really. If you want to point out any nonsense or get any clarity, email us at hello@wearegood.com Starting up is fun to do Episode 1 • 7 March 2020 • 31 minutes Reporting: https://wearegood.com/articles/getting-started-reporting Brand Architecture: https://wearegood.com/articles/brand-architecture-don-t-forget-due-diligence Getting the best from your agency: https://wearegood.com/articles/getting-best-your-agency DigiDay: The Planning Process has gone out the window : https://digiday.com/marketing/planning-process-gone-window-confessions-agency-exec-lack-client-accountability/ AMV BT Pitch: https://davedye.com/2019/04/11/pitch-david-abbott-bt/ BT “It’s Good to Talk” Ads: https://www.youtube.com/watch?v=vnHQp2ukDD4 https://www.youtube.com/watch?v=Jtyn1jJajjI Good. A benchmark for our integrity. A minimum standard for our work. Twitter Instagram Linkedin © Good. Cookies Privacy Client Engagement Policy Member since 2005