Broadcasters Publishers Advertisers Resources Company Contact smartx Platform blog Techies say the damnedest things... Tired of boring technical changelogs? You’re in luck, we’ve given adtech a new tone of voice. This is where you can find smartx platform updates and information on what we’re gradually rolling out. 23 November 2021 Can’t Read Our Poker Face? These platform updates are a pretty big deal! We’re talking RTB, not Las Vegas. 19 October 2021 The Name’s clip, smartclip We’re shaking (not stirring) things up on the smartx platform! 5 October 2021 This Update Isn’t Witchcraft (Or Is It?) When it comes to issues surrounding adtech, our product team’s problem-solving skills are nothing short of wizardry. 5 October 2021 Nobody Likes a Dirty House Someone has been binge watching Marie Kondo. Learn more! 29 September 2021 “Meetrics” Not “Meatrics”, Silly New Meetrics integration not to be confused with Meatrics. 21 September 2021 Everybody Wants to Be a Cat If cooling temps don’t scream “cuddle up on the couch with your cat and enjoy reading our platform updates”, we don’t know what does. 6 September 2021 smart Things Come in smart Packages Gather ‘round — it’s time to unbox a nifty new update! Wanna recieve the latest smartx blog posts straight to your inbox? SUBSCRIBE 26 August 2021 You Should Be Dancing (Yeah) Who has a brand new IAB certification, a new major SDK version, AND a feather boa buried somewhere in their attic? (Hint: it’s us.) 24 August 2021 We’re on a Mission to Terminate Platform Complexities And we say terminate we mean it. Setting up RTB deals is easier than ever before! 17 August 2021 Be Our Guest Join us as we dig into these platform updates! 10 August 2021 Go Gold or Go Home Our new contextual targeting module scores a perfect 10! 19 July 2021 We’re Leaving on a Jet Plane Fasten your seatbelt, we’re taking you on the smartx platform trip of a lifetime. 9 July 2021 Love Means Nothing to Us Get into the ready position, these updates are causing a racket. 1 July 2021 An Update Ronaldo Would Love Christiano Ronaldo gives shade to soda, Google wants cookies gone, and we’re over here not liking sugar anyway. 25 June 2021 And We’ll All Float on (Okay) Caution: These updates were developed while daydreaming of pools, cool drinks, and giant flamingo floats. 18 June 2021 We Got InLine and We Ain’t Kitten Listen up, because we got the lowdown on a funky fresh addition to our Video Multiple Ad Playlist (VMAP) specification. 9 June 2021 An Update to End All (Up)dates Thanks to our latest platform update, looking too far into the future is now a thing of the past. 2 June 2021 Hot Off the Grill: The Segment Builder The sun’s out, our (burger) buns are out, and our Segment Builder targeting tool — that’s out too! 21 May 2021 You’ll App-reciate This Update We know you’re itching for the weekend, but before you whip out your Weizen glasses, retrieve your reading glasses! Stay up to date Recieve all the latest smartx blog posts straight to your inbox. SUBSCRIBE 10 May 2021 The Meteorologist Has Left the Building Come rain or shine, our latest updates will make you feel fine. 22 April 2021 Metadata, Dinosaurs, and Sailing (Oh My!) We surprised our smartxers with a new finance reporting system, complete with more dimensions and less processing time! 21 April 2021 Shall We Compare smartx to a Summer’s Day? Stepeth aside Prince of Denmark, and make way for the ruliest rulers in all the land: Ad Rules! 12 April 2021 A Meteorologist Walks into a Bar (Chart) Forget the snow, hail, and other unidentifiable precipitation outside. Head into the glorious indoors for platform updates instead! 22 March 2021 Sorry Not Sorry for the Daft Puns Deal setup is smarter, faster, and stronger — Just like our favourite (retired) French robots. 9 March 2021 Where We’re Going, We Need VMAP VMAP has boogied on over to smartclip, making it easier to control the ad experience with ad playlists! 8 March 2021 We’re Laughing Crying on the Inside Generation Z can decide what’s cool AFTER they check out our new smartx updates. They’re super cool… right? 3 March 2021 This Update Is Out of This World! We are delighted to report that our latest smartrover expedition into VAST cyberspace was a success! 22 February 2021 Between a Rock and a smart Place This week’s platform improvements are a cut above the rest! 15 February 2021 We Call Them Biscuits Anyway As the cookieless future looms upon us, our friendly neighbourhood Product Team is here to save the day! 12 February 2021 Five Minute Push Time The push time for smartx has decreased by nearly 82%. That’s a lot of percents, people! 8 February 2021 This Team Is on Fire! This may be the cabin fever speaking, but have you seen those fantastic virtual fireplace series on Netflix? 1 February 2021 Sorry Bro, This Is a Brand-Safe Environment Media owners can now be their own bouncers by approving creatives before they are served on their inventory! 12 January 2021 Our Neighbours Are Gonna Lose It… Who’s the wise guy that gave Product Marketing a horn? Can we get some HR support over here? 11 January 2021 Goodbye Handshakes, Hello Elbow Bumps Instead of dwelling on the Before Times, let’s greet 2021 with elbow bumps and platform updates. 14 December 2020 The Last Product Newsletter of 2020 This is officially the last product update of what experts are calling the weirdest year ever. But — we made it together — all while being apart! 7 December 2020 This Will Make You Dance (Or Blush ) Platform improvements that are guaranteed to Spice Up Your Life. 26 November 2020 It’s Like a Grid… but smart! Forget waterfalling! Our priority layering solution, smartgrid, helps multi-marketplace publishers optimise the sell price of their inventory. 23 November 2020 Guess Who’s Back? Turns out that the server-side unwrapping life ain’t for everyone, so the smartx feature is now optional for creatives where the service does not apply. 6 November 2020 The Corest SDK Update The smartclientcore SDK now supports multi-instance for content streaming — check out what makes it one of the “corest” updates yet. 23 October 2020 Viewability? You Bet Your Sweet App It’s Important Did someone say apps? Let’s taco ‘bout our new OMID API framework which assists in more efficient viewability tracking for in-app inventory. 21 October 2020 We’ve Been Doing Some Sole Searching smartx now supports advertiser domain inclusions for sponsored inventory. What’s that got to do with clogs? Wooden you like to know! 19 October 2020 We Hope This Release Causes Some Snickers The only thing better than reading about new features that simplify campaign optimisation? Reading about it with CHOCOLATE! 6 October 2020 O’zapft Is the smart-oberfest These Key-Value Pair (KVP) improvements are cause for celebration and since we’re missing Oktoberfest this year, let’s prost from home! 26 August 2020 Stringing You Along the TC String We interrupt your new knitting hobby to bring you the IABs latest user consent parameter for TCF2.0. 26 August 2020 You’re Going to Lobe This One When your in-house brainiacs lobe a challenge, building client-requested smartx features is a no-brainer. 13 August 2020 Server-Side UnwRAPping in the HOUSE! Ch-ch-ch-check it out. You know East-side rapping, West-side rapping, but whatchu know about server-side unwrapping? 10 August 2020 The Universe Is Governed by a Cosmic Duality — And Now, So Is smartx What’s “exclude” without “include”? New advertiser domain inclusions bring balance to adomain exclusions in smartx. 2 July 2020 Hey There smarty Pants , Check Out the Latest on HbbTV As the worlds of TV and digital converge, we thought it would be smart to make our HbbTV package compatible with our digital SDK. 30 June 2020 A Dino-mite Announcement! It wasn’t easy to let our original (somewhat prehistoric) data storage solution go, but digesting big data is now effortless with our new data storage stack. 9 June 2020 There’s a New Sheriff in Town – VAST 4.2! Saddle up because smartclip now supports the new sheriff in town — VAST 4.2 for RTB! 15 May 2020 So Long, Ad Fraud! We are all about transparency! Now supporting the IAB’s supply chain information forwarded via VAST tag integrations. 8 May 2020 The RE-Rebranding of smartx (Keepin’ You On Your Toes ) Did we say we rebranded to smartX? We meant smartx. But don’t worry, it’s pronounced the same! 24 April 2020 Say “Hello” to the New smartx Logo! Introducing our new smartx platform logo (and other random updates). Broadcasters Publishers Advertisers Ad Gallery Resource Hub smartx Platform blog About us Newsroom Careers Privacy Portal Stay up to date Receive all the latest industry insights straight to your inbox SUBSCRIBE © 2021smartclip All rights reserved. Privacy Policy Disclaimer Terms & Conditions This site uses third-party website tracking technologies to provide and continually improve our services, and to display advertisements according to users' interests. I agree and may revoke or change my consent at any time with effect for the future. DENY ACCEPT MORE Imprint | Privacy Policy