Primary Navigation Finest Berries Recipes Rewards How We Grow Careers show search menu Driscoll'sHow We GrowIn The News In The News Share Share via Pinterest Share via Facebook Share via Twitter Share via Email 2021 August 12, 2021 Driscoll’s transition to solar in Santa Maria WATSONVILLE, CALIF. – Driscoll’s has installed 3,384 solar panels on its 155,000 square-foot cooling facility in Santa Maria, Calif., which is estimated to generate 1.4 million kilowatt-hours of power annually. In addition to solar power, Driscoll’s has installed a battery storage system that can hold up to 700 kilowatt-hours. Together, both systems will allow the company to offset about 92% of the facility’s energy usage, generating a reduction in greenhouse gas emissions equivalent to removing more than 7,750 cars from the road over the course of 25 years. Read More » April 2, 2021 Driscoll’s Becomes First U.S.-Based Produce Company to Sign the New Plastics Economy Global Commitment WATSONVILLE, Calif.--(BUSINESS WIRE)--Driscoll’s, the world’s fresh berry leader, today joins The New Plastics Economy Global Commitment to help advance its pledge to prioritize sustainable packaging solutions that protect fresh berries while minimizing an environmental impact. The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation in collaboration with the UN Environment Programme, and unites more than 500 signatories behind a common vision of a circular economy for plastic, in which plastics stay in the economy and out of the environment. Read More » April 1, 2021 Driscoll's Appoints Two New Members To Board Of Directors WATSONVILLE, CA - New faces are making an appearance at Driscoll’s today as the berry maven has announced the appointment of two new members to its Board of Directors. Joining the team are Giannella Alvarez, former CEO and Director of the Board at Beanitos, and Graciela Monteagudo, former President and CEO of LALA U.S. Read More » 2020 October 15, 2020 Driscoll’s Inspires Berry Lovers at Home to Delight in Sweetness Worth Sharing Nothing sparks joy quite like a delicious berry and today Driscoll’s invites consumers to add a little something sweet to their everyday with the launch of its latest campaign, Sweetness Worth Sharing™. The new, fully-integrated program features a digital-first approach to share the sweetness that’s been part of the company’s DNA for generations and inspires berry lovers to share that sweetness, whether by enjoying Only the Finest Berries™ or embracing simple shared moments with loved ones. Read More » October 13, 2020 New berry campaign inspires consumers to enjoy shared moments together Driscoll’s invites consumers to add a little something sweet to their everyday with the launch of its latest campaign, Sweetness Worth Sharing™. The new, fully-integrated program features a digital-first approach to share the sweetness that’s been part of the company’s DNA for generations and inspires berry lovers to share that sweetness, whether by enjoying Only the Finest Berries™ or embracing simple shared moments with loved ones. Read More » October 13, 2020 Driscoll's Launches New Sweetness Worth Sharing™ Campaign As this year has taken us through unexpected twists and turns, we could all use a little bit of sweetness in our lives. That is why Driscoll’s has announced its new Sweetness Worth Sharing™ campaign that encourages consumers to share the tender moments in their everyday lives using its new fully-integrated digital program. Whether its indulging in the taste of Only the Finest Berries™ or sharing small special moments with family and friends, Driscoll’s wants to make sure shoppers are celebrating its brand. Read More » October 12, 2020 Driscoll’s and Plenty Agree to Grow Strawberries Indoors Driscoll’s, the leading consumer brand in fresh berries, and indoor vertical-farming company Plenty Unlimited Inc., today announced a joint development agreement to grow Driscoll’s proprietary flavorful strawberries year-round in Plenty’s vertical indoor farms. Driscoll’s 100 years of farming heritage and focus on delivering Only the Finest Berries™ is the ideal complement to Plenty’s industry-leading, sustainable, indoor farming technology and commitment to growing the best tasting produce. Together, the two companies will work to bring flavorful strawberry varieties to market, leveraging the benefits of a controlled growing environment while also creating opportunity for berry expansion into regions that have historically been difficult to serve. Read More » May 14, 2020 Ahead of peak season, berry supplier Driscoll's worries market 'just is not there' amid pandemic As Driscoll's readies for its peak season, the family-owned company is gearing up for a bumper crop with a record supply of California strawberries and a plentiful amount of blueberries. Read More » May 11, 2020 Driscoll’s Chairman and CEO, J. Miles Reiter Shares Charitable Giving Vision Driscoll’s Chairman and CEO, J. Miles Reiter, is one of the many individuals taking up this task and building a firmer foundation for his team and the communities in which the company operates. Recently, Driscoll’s deployed more than $4 million in global charitable funds, across health clinics, food banks, fresh berry donations, and other community resources in response to the COVID-19 pandemic—one of many gestures as of late. Read More » May 8, 2020 Fruit supplier pushed for USDA to buy fresh produce for food banks to use Driscoll's president Soren Bjorn says after the initial panic buying, the food supply chain became vulnerable. Read More » May 7, 2020 'Whole new business': Farmers innovate to get food from field to plate U.S. berry distributor Driscoll’s has taken on laid-off restaurant and hotel employees at its U.S. distribution warehouses to work as forklift drivers and quality assurance inspectors. Read More » May 6, 2020 Driscoll's Launches Mom-Based Series Planned to Culminate on Mother's Day Who focuses on the health and well-being of the family like mom? Seeking to connect with the matriarchs of consumption on a resonant level, Driscoll’s launched a special content series that put several new faces to the berry behemoth’s brand by highlighting Driscoll’s moms. As retailers begin Mother's Day promotions—and understand the importance of social media in bringing shoppers into stores—the new marketing campaign is sure to up foot traffic in the berry category. Read More » May 6, 2020 Driscoll's targets Mother's Day Driscoll’s US employee-based community of mothers has created a special content series of shared stories, challenges, and tips for how to survive and even thrive during the widespread shelter-in-place resulting from Covid-19. Read More » May 6, 2020 Driscoll’s moms share real, candid, supportive stories Mothers at berry company Driscoll’s joined to create a series of stories, challenges and tips on surviving — thriving, even — during the pandemic. Read More » May 3, 2020 Pandemic puts strain on US food distribution system Many grocery stores have had to put restrictions on how much beef and pork each customer buys as meat processing plants work to deep clean their facilities and put other safety measures in place. Read More » May 1, 2020 Driscoll’s Introduces Berry Big™ Strawberries These packages include the How2Recycle® label on the bottom, which informs consumers on how to recycle accurately and where to go if they need to find information specific to their municipality. Driscoll’s is a member of The Sustainable Packaging Coalition and is committed to making packaging more sustainable. All major North American fresh berry producers announced their commitment to using 100 percent recycle-ready packaging by 2025. Read More » May 1, 2020 Berry Big™ Strawberries introduced with limited quantities Driscoll’s introduces Berry Big™ Strawberries, larger sized strawberries with versatility for endless everyday eating possibilities. This special berry gives consumers multiple bites from just one berry. Their quantity is limited and captures the beginning of peak California growing season. Fresh strawberries are packed in a single-layer corrugate package that is 100% Recycle Ready. Read More » May 1, 2020 Driscoll's thinks Berry Big According to Driscoll's, quantity is limited and captures the beginning of the peak California growing season, with the large strawberries packed in a single-layer, recycle-ready corrugate package. Read More » May 1, 2020 Driscoll’s debuts Berry Big Strawberries The limited-quantity non-GMO strawberries are ready to give consumers multiple juicy bites and are packaged in a single-layer, 18-ounce corrugated package that is 100% recyclable, with recycling information including on the label. Read More » May 1, 2020 Driscoll’s debuts Berry Big Strawberries Watsonville, Calif.-based Driscoll’s has introduced a new product, an 18-ounce corrugate package of large strawberries branded as Berry Big Strawberries. Read More » May 1, 2020 Driscoll’s to sell ‘Berry Big’ strawberries starting Naomi Sakoda, Driscoll’s product marketing manager, said the company spent more than a year researching what could get consumers to buy berries more often. Read More » April 27, 2020 Driscoll's Partners With PRO*ACT to Donate $350,000 Worth of Berries to Healthcare Responders Driscoll’s and other produce companies have partnered with PRO*ACT to donate more than $1 million to support healthcare responders working tirelessly on the frontlines. The initiative, titled Feeding Our Frontlines, distributed more than 35,000 boxes of fruit and veggies to healthcare establishments, with Driscoll’s already committing more than $350,000 in berry donations. Read More » April 27, 2020 Feeding Our Frontlines donates produce Distribution of the produce will be prioritised to the hospitals that are at the epicenter of the Covid-19 crisis including New York Presbyterian, Johns Hopkins, Massachusetts General, and hospitals in 16 other states. Read More » April 27, 2020 $1 Million in Fresh Produce Going to Healthcare Responders Now more than ever, fresh produce companies are committed to feeding the needs of the public. The food and agriculture industry accounts for roughly one-fifth of the nation’s economic activity and has been identified as one of the critical infrastructures during COVID-19. Growers, farmworkers, transportation providers, and grocers are considered essential workers, and they are all proud to contribute to the U.S. economy. Read More » April 27, 2020 Pro*Act and suppliers to donate $1 million in fresh produce to healthcare responders The initiative, Feeding Our Frontlines, was created to show appreciation and gratitude to healthcare heroes for their courageous efforts on the frontlines of the COVID-19 crisis. More than 35,000 boxes filled with fresh produce and vegetables are being distributed to healthcare establishments so employees can take repacked boxes of produce home at the end of a long shift. The roughly 12-15 pound box can feed a family of four for up to a week. Read More » April 27, 2020 $1 million in fresh fruits and vegetables headed to healthcare responders More than 35,000 boxes filled with fresh produce and vegetables are being distributed to healthcare establishments so employees can take repacked boxes of produce home at the end of a long shift. The roughly 12- to 15-pound box can feed a family of four for up to a week. Read More » April 27, 2020 Produce companies team up to donate food to health care workers Top fruit and vegetable companies across the United States have partnered with PRO*ACT to donate over $1 million worth of fresh produce to benefit healthcare responders on the frontlines of the coronavirus (COVID-19) crisis. Read More » April 27, 2020 Produce box donation program recognizes health care workers Driscoll’s, which earlier announced a $4 million donation campaign for the pandemic, is committing to more than $350,000 in berry donations to the Feeding Our Frontlines campaign. Read More » April 27, 2020 COVID-19 healthcare workers gifted $1M in fresh produce Driscoll’s, the leader in fresh berries was the first company to commit more than $350,000 in berry donations to this initiative. Additional produce companies that are contributing to the effort include Sunkist, Taylor Farms, Dole, Mission, Rainier, Wada Farms, Mann Packing and Grimmway Farms. Read More » April 21, 2020 President of Driscoll's Says Social Distancing in the Field 'Very Different' Than in an Office of Factory In the next four weeks, it will be peak strawberry season in California. This is when U.S. producers switch from Mexican imports to domestic crops of the popular fruit. For Driscoll's, the world's biggest supplier of berries, that means the most important part of the year is overlapping with the fallout of coronavirus. Read More » April 15, 2020 Driscoll's believes there is a tremendous opportunity for the USDA to come up with a program to buy fruit, even if it is just at cost, to give it to the food bank to people really in need. Read More » April 14, 2020 A major US fruit supplier says up to 15% of its produce 'will end up in the ditch' without funding to donate to food pantries Driscoll's of the Americas President, Soren Bjorn, said that Driscoll's is in active talks with the USDA to secure funding for food producers to donate their goods to food banks. He sees this as a potential solution for many farmers who are dealing with excess goods. Read More » April 10, 2020 Driscoll's to deploy over $4M USD to aid those affected by coronavirus Driscoll’s will deploy more than $4 million in global charitable funds across health clinics, food banks, fresh berry donations and other community resources in response to the COVID-19 Pandemic. Driscoll’s plays an essential role in feeding the world and is compelled during these challenging times to support the communities who are working tirelessly to bring fresh, healthy berries to families. Read More » April 9, 2020 Driscoll’s to Deploy More than $4 Million in Charitable Funds in Response to the COVID-19 Pandemic Driscoll’s is one such beacon of strength, recently announcing that it plans to deploy over $4 million in global charitable funds across health clinics, food banks, fresh berry donations, and other community resources. Read More » April 9, 2020 Driscoll’s gives $4 million globally during COVID-19 pandemic The berry company is giving $2.5 million to initiatives in the U.S. and Canada, $1 million to central Mexico and Baja, and $500,000 to Europe and Morocco. Fresh berries valued at $500,000 will be delivered to first responders and hospitals in New York City, according to a news release. Read More » April 9, 2020 The Farm-to-Table Connection Comes Undone Driscoll’s, which produces one-third of the berries sold in North America, is in the midst of a great California strawberry season. But as much as 30 percent of the crop could be lost because institutions and restaurants are closed, and shipping space on planes to global markets is at a premium, said Soren Bjorn, the company’s president. Read More » April 9, 2020 Driscoll’s deploys over $4 million to COVID-19 relief efforts Driscoll’s announced that it plans to donate more than $4 million in charitable funds across global health clinics, food banks, fresh berry donations and other community resources to contribute to coronavirus (COVID-19) relief efforts. Read More » April 9, 2020 Driscoll's raises US$4m in funding In an open letter to the community, Joseph Miles Reiter, Chairman and CEO of Driscoll’s, outlined the company’s commitment to protecting the health and safety of employees, upholding food safety commitments, and assessing and responding on how best to support growing regions around the world. Read More » April 8, 2020 Farms are facing labor and supply issues due to coronavirus CNBC’s Jane Wells reports on the disruption produce supply chains are seeing as the coronavirus pandemic creates challenges for farms to get workers. Read More » April 4, 2020 Read More » April 1, 2020 Driscoll's president Soren Bjorn talks COVID-19, supply, promotions Driscoll’s president Soren Bjorn and The Packer’s retail editor Ashley Nickle discussed how the coronavirus COVID-19 is affecting business, supply outlook and promotional activity. Read More » March 31, 2020 The Coronavirus Challenges Facing U.S. Farms: Get Workers, Keep Them Healthy Driscoll’s, the world’s largest berry distributor, and its partner farms will bring some 4,000 farmworkers from Mexico to California and Florida this year to harvest crops such as strawberries and blueberries. It donated $1 million to a network of local health clinics that serve farmworkers to help fund overtime pay for doctors and nurses already swamped by an influx of patients. Read More » February 21, 2020 Driscoll’s Rounds Out Premium Flavor Collection with the Launch of Sweetest Batch™ Blackberries Driscoll’s collection is a curated series of best of season, ultra- flavorful offerings bred to give consumers an indulgent new way to experience their favorite fresh berries. Read More » February 21, 2020 Premium blackberries launched Driscoll’s announced the launch of Sweetest Batch™ Blackberries. The flavor-packed blackberry is the sweetest sensation to hit the produce aisle this winter and now Driscoll’s markets a complete berry patch premium flavor offering across strawberries, raspberries, blueberries, and blackberries. Read More » February 20, 2020 Driscoll’s launches Sweetest Batch™ Blackberries The premium blackberries follow Driscoll’s Sweetest Batch™ blueberries, strawberries and raspberries, according to a news release. Like all the company’s berries, they are exclusively bred by Driscoll’s network of independent farmers. Sweetest Batch™ blackberries are available now in select regions across the U.S. for a limited time. Read More » February 20, 2020 Driscoll’s adds blackberries to its Sweetest Batch™ lineup The blackberries join Driscoll’s Sweetest Batch™ lineup of blueberries, strawberries and raspberries. All berries are bred naturally by Driscoll’s team for its network of independent farmers to grow and harvest. Read More » February 20, 2020 Sweetest Batch™ Blackberries hit shelves The blackberries are bred naturally by the brand’s 'Joy Makers', Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, exclusively for its network of independent farmers to grow and harvest. Read More » February 20, 2020 Driscoll’s Announces Sweetest Batch™ Blackberries According to a press release, the new flavor-packed blackberry is one of the sweetest sensations to hit the produce aisle this winter and marks Driscoll’s as one of the first companies to market a complete berry patch premium flavor offering across strawberries, raspberries, blueberries, and blackberries. Read More » February 6, 2020 Berry producers commit to 100% recycle-ready packaging by 2025 Berry growers and trade associations across North America just announced an industry-wide goal to use 100% recycle-ready packaging by 2025. The collaboration includes a commitment to new label standards and an agreement to encourage consumer recycling. Read More » February 6, 2020 Berry Producers Push for Standardized Package Recycling Labels A coalition of fresh berry industry leaders in North America, including growers and shippers, set a goal this week to use 100% recycle-ready packaging by 2025. Read More » February 5, 2020 North American berry growers commit to use recycle-ready packaging The new commitment enables the production of new berry clamshells using recycled content, unlike traditional berry clamshells that have been manufactured using post-consumer recycled content in the US. Read More » February 4, 2020 Berry Growers Commit to 100 Percent Recycle-Ready Packaging This commitment to 100-percent recycle-ready clamshells complements existing actions that use recycled content to make berry clamshells. For over a decade, berry clamshells have been among the food packages that use the most California post-consumer recycled content in the U.S. For example, it is common for California berry clamshells to contain more than 50 percent recycled content. Read More » February 4, 2020 North American berry producers commit to 100% recycle-ready packaging by 2025 In another step to further reduce the produce industry’s environmental impact, major North American fresh berry producers announced their commitment to use 100% recycle-ready packaging by 2025. The California Strawberry Commission, the North American Blueberry Council (NABC), Asociacion national de Exportadores de Berries (Aneberries, Mexico), members of the National Berry Crops Initiative, and South American exporters are joining to maintain industry leadership in sustainable packaging. Read More » February 4, 2020 Berry growers in packaging commitment Individual berry companies are making commitments to explore more sustainable and scalable solutions that include encouraging material recycling handlers and consumers to recycle more clamshells, including post-consumer recycled content in clamshell packaging, and supporting innovation of new materials that are readily recyclable and/or compostable. Read More » February 4, 2020 Berry growers commit to 100% recycle-ready packaging The cornerstone of this collaboration is the commitment to new label standards, which will optimize the recycle readiness of all berry clamshells throughout North America. The groups are further unified in their commitments to encourage consumer recycling of clamshells and establish new purchase specifications for packaging manufacturers. By working together as competitive collaborators, these actions will create economies of scale to reduce costs, and stimulate a closed-loop circular economy that recycles berry clamshells back into new berry clamshells. Read More » February 4, 2020 Berry growers commit to recycle-ready packaging The cornerstone of this collaboration is the commitment to new label standards, which will optimize the recycle readiness of all berry clamshells throughout North America. Read More » February 4, 2020 U.S., other berry groups make sustainable packaging pledge The berry groups are not calling for an end to plastic packaging, which uses post-consumer products like water bottles to make clamshells. Clamshells create a market for those water bottles and make a lightweight and clear packaging to protect berries from damage and contamination, according to the release, reducing food waste and use of raw materials to make food packaging. Read More » February 4, 2020 Berry Growers Commit to 100% Recycle-Ready Packaging In another step to further reduce the produce industry’s environmental impact, major North American fresh berry producers announced their commitment to use 100% recycle-ready packaging by 2025. The California Strawberry Commission, the North American Blueberry Council (NABC), Asociacion national de Exportadores de Berries (Aneberries, Mexico), members of the National Berry Crops Initiative, and South American exporters are joining to maintain industry leadership in sustainable packaging. Read More » February 4, 2020 U.S., other berry groups make sustainable packaging pledge Berry growers and trade associations in the U.S., Mexico and South America are pledging to use 100% recycle-ready packaging for all fresh berries by 2025. The collaboration includes a commitment to new label standards throughout North America, an agreement to encourage consumer recycling of clamshells, and plans to establish new purchase specifications for packaging manufacturers, according to a news release. Read More » January 30, 2020 One Family: How Driscoll’s Is Working to Safeguard Its Farming Communities From its humble beginnings as a small family business more than a century ago, Driscoll’s has become a major producer of berries in the US and beyond. But the ideas of family and community still play a key role in Driscoll’s business philosophy — especially as it navigates increasingly challenging issues such as labor standards, immigration reform and water stewardship. Read More » 2019 December 26, 2019 Driscoll's New Blueberries Promise to Be the Sweetest You'll Ever Taste Driscoll's is a leading purveyor of classic and unique berry varieties, like Rosé Strawberries™ and Raspberries™. Keeping their streak of innovative fruits going, the fruitseller just released a brand-new, batch of super sweet blueberries they promise will be the sweetest you've ever tasted. Read More » December 20, 2019 Driscoll's Just Released A Limited Batch of Its Sweetest Blueberries Yet The Sweetest Batch™ Blueberries take the typical blueberry flavor to a new level. Driscoll’s has been working on its sweet fruit editions for a couple years now. Earlier this year, it released Rosé Berries and Sweetest Batch™ Strawberries, as well as Sweet Batch™ Raspberries. To complete the berry patch premium flavors, Driscoll’s is already working on Sweetest Batch™ Blackberries. Read More » November 1, 2019 USHBC appoints three to serve on committees Appointed to the USHBC Promotion Committee is John Johnston, Senior Director of Blueberry Product Leadership for Driscoll’s. The Promotion Committee is charged with driving consumer demand and promoting the health benefits of blueberries. Read More » October 17, 2019 The World’s Largest Berry Company Bets Big On Water Stewardship With a value chain that includes over 700 independent growers, Driscoll’s has set long- and near-term water stewardship goals for its Americas business unit, including several time-bound, measurable commitments to address water quality challenges across the value chain. Read More » October 17, 2019 AgWater Challenge embraced by Driscoll’s The partnership reinforces Driscoll’s commitment to water stewardship as well as supporting its network of more than 750 independent growers, the company said in a press release. Read More » October 17, 2019 Driscoll’s Joins Ceres-WWF AgWater Challenge Ceres and the World Wildlife Fund (WWF) have teamed up to promote the AgWater Challenge in an effort to manage natural resources. Today Driscoll’s announced its participation in the challenge, reinforcing a commitment to water stewardship and supporting its network of more than 750 independent growers within local agricultural communities. Read More » October 16, 2019 Driscoll’s takes AgWater Challenge The partnership affirms Driscoll’s commitment to water stewardship and also supports its network of more than 750 independent growers, according to the release.The AgWater Challenge is an effort coordinated by Ceres and the World Wildlife Fund to encourage companies to set ambitious goals that address the global water crisis. Read More » October 16, 2019 Driscoll’s takes AgWater Challenge Driscoll’s and other companies have made “time-bound” commitments, including assessing water risks in key regions, collaborating at the watershed level to protect resources in high-risk areas and supporting farmers to manage water resources, according to the release. Read More » October 16, 2019 Driscoll’s joins Ceres-WWF AgWater challenge The partnership reinforces Driscoll’s commitment to water stewardship as well as supporting its network of more than 750 independent growers within local agricultural communities. Read More » October 16, 2019 Ceres and WWF add world’s largest berry company to AgWater Challenge Chances are if you’ve bitten into a strawberry, blueberry, blackberry or raspberry lately, it was supplied by the world’s largest berry company, Driscoll’s. With products sourced from 21 countries, and sold in 48, Driscoll’s supplies one third of the global berry business. Read More » October 14, 2019 Driscoll's award-wining documentary, The Last Harvest, sheds light on the labor shortage challenge Building upon the accomplishment of more than 25 film festival screenings, Driscoll’s award-winning documentary, The Last Harvest, continues to elevate discussions around labor shortage and immigration reform through a grassroots strategy of partaking in high-profile community-led forums. Read More » October 14, 2019 Driscoll’s Showcases Documentary "The Last Harvest" at PMA Fresh Summit This feature, set to screen at PMA Fresh Summit as part of the expo’s first Experience Extension with Films, engages the dialogue around labor shortage and immigration reform through a grassroots strategy of community-led forums and discussions. Read More » October 10, 2019 Driscoll's Launches Sweetest Batch™ Blues Sweetest Batch™ Blueberries are bred naturally with no GMOs by the brand’s 'Joy Makers', Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, exclusively for its network of independent farmers to grow and harvest. Read More » October 9, 2019 Driscoll's adds premium blueberries Driscoll’s Sweetest Batch™ Blueberries will be available in select cities for a limited time. The company also has plans for Sweetest Batch™ Blackberries, which would make Driscoll’s the first company to have a premium berry program featuring strawberries, raspberries, blueberries, and blackberries. Read More » October 9, 2019 Driscoll's launches Sweetest Batch™ Blueberries Driscoll’s has launched its Sweetest Batch™ Blueberries. This newest addition to the company's collection will be available in select cities for a limited time. Read More » October 9, 2019 Driscoll’s expands launch of Sweetest Batch™ Blueberries Bursting with flavor, these specialty berries follow the marketplace success of Driscoll’s Rosé™ Berries and Sweetest Batch™ Strawberries and Raspberries earlier this year. Like all Driscoll’s berries, Sweetest Batch™ Blueberries are bred naturally with no GMOs by the brand’s Joy Makers, Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, exclusively for its network of independent farmers to grow and harvest. Read More » October 9, 2019 Driscoll’s Expands Collection with the Launch of Sweetest Batch™ Blueberries Driscoll’s raises the flavor bar once again with the launch of Sweetest Batch™ Blueberries, the sweetest sensation to hit the produce aisle this fall. This newest addition to Driscoll’s collection will be available in select cities for a limited time and delivers on a unique, indulgent berry experience focused on elevated flavor. Read More » October 6, 2019 Guest Commentary | Protecting our Groundwater, and Our Future "As a berry farmer in Coastal California my entire life, I have been a vocal supporter of groundwater regulation. This may surprise some, as ready access to water is the very lifeblood of our business. Our production areas have little to no surface water supplies, so we are almost completely dependent upon abundant, quality groundwater; something that has been deceptively available for the last 150 years. We are now seeing the profound risk of losing this critical resource, unless we collectively act soon to preserve groundwater resources for both the next decade and future generations." -Miles Reiter, CEO Read More » September 24, 2019 Corporate Roundtable for the New American Workforce The Roundtable will develop a long-term approach, looking beyond the legislative debate of the moment and advancing a combination of research, communications and services that promote the value of the new American workforce. Read More » September 21, 2019 Confronting Political Gridlock, U.S. Corporations Form Immigration Initiative For Driscoll’s (of the America's) President Soren Bjorn, an example of just one of the litany of issues plaguing the U.S. immigration system showed up in the form of uncharacteristically heavy rains in mid-September along California’s Central Coast. The precipitation would delay work at the tail end of strawberry harvest season, before next year’s crops are planted. For Driscoll’s and other farm-related businesses that rely on the H-2A visa program for temporary agricultural workers, a last-minute delay of a few weeks means significant losses. Read More » September 9, 2019 Chobani-Walmart Venture Aims to Give Immigrant Workers a Boost “As a company whose network represents over 50% of foreign-born workers, it is our responsibility to stand in solidarity with immigrants that contribute so much to our company’s success,” said Soren Bjorn, president of Driscoll’s of the Americas. Read More » August 11, 2019 Rosé Berries Have Arrived The latest innovation from Driscoll’s—the company that introduced the plastic clamshell to fruit and defined the strawberry in our minds as wasp-waisted, full-chested, and lipstick red—is a rosé strawberry, “the least red berry,” the company says, it’s ever released to the American market. Read More » July 29, 2019 Coastline, Driscoll’s win awards at PMA Foodservice Driscoll’s won the Best of Show award at the Produce Marketing Association Foodservice Conference and Expo, and Coastline Family Farms took second place. Read More » June 18, 2019 Driscoll's New Rose™ Berries Are Just The Thing For Preggos Craving Their Summer Beverage Staple This carefully bred non-GMO berry is a paler hue than your typical garden strawberry or raspberry, and it has notes of peach flavor with a floral finish. The texture is different as well, with a creamy flesh that blooms across the tongue, spreading the flavor through the palate much in the same way you would enjoy a rosé wine. The Sweetest Batch™ raspberries and strawberries are curated specifically for their intense sweetness, making sure that "sour berry face" is a thing of the past. Read More » June 17, 2019 Attention, Rosé Lovers: Your Favorite Wine Now Comes In Berry Form The Rosé Berries, which are not genetically modified, are further described as having sweet, peachy notes and finished off with floral notes. As far as texture is concerned, the berries are described as “smooth, silky and creamy.” Read More » June 16, 2019 Driscoll's releases Rosé Berries™ Hit the sweet spot this summer with a nice bite of Rosé because Driscoll's just released new Rosé flavored berries. Read More » June 16, 2019 These Rosé-flavored Berries Will Only Be Available for a Limited Time These special rosé berries will only be available to buy June through September through Whole Foods and Fresh Direct. It seems like the berries will only be available in Northern California and the East Coast. Read More » June 15, 2019 21 Ingenious New Food Products That Deserve A Frickin' Standing Ovation According to the Driscoll's site, "Rosé Berries contain sweet, peachy notes capped off with a soft, floral finish that's as delicate as a rose. Plus, their smooth, silky and creamy texture perfectly complements a hot, summer afternoon." Read More » June 14, 2019 The world's prettiest berries are here — and they taste like rosé wine! However, if the strawberries and raspberries prove to be as popular as the rosé wine itself, the company may make its blush-colored fruit available in more markets in the future. Read More » June 14, 2019 Rosé Berries Are Here for the Summer, Thanks to Driscoll's Before you ask—no, the berries aren’t infused with wine. Rather, they’re naturally bred from a mix of dark berries and light berries “mixed with the power of the sun” to have that signature blush color. Per the announcement, the strawberries have a “smooth, silky, creamy texture” with notes of peach and floral flavors, like rosé often has; the raspberries are also sweet, and get their coloring from a blend of golden and red raspberries. Read More » June 14, 2019 Leftover Berries Capitalize on the Rose Trends But for those who aren't into all things pink, Driscoll’s also is launching succulent-looking bright red Sweetest Batch™ strawberries and raspberries. These were bred to be more high flavor and indulgent, according to the company. Read More » June 14, 2019 Attention, rosé fans: These new blush strawberries just hit the produce aisle We got to taste test the special new Rosé Strawberries™ and found a familiar farmer's market-level of freshness, packed with strawberry flavor, additional sweetness and touches of white peach and nectarine notes. Read More » June 12, 2019 Forget Cotton Candy Grapes, Rosé Berries Are The New Fruit Of The Summer Through traditional breeding methods (in other words, these gems are GMO-free), rosé berries have a “smooth, silky, creamy texture,” that packs the “peachy-floral” aromas of a good and dry rosé. The raspberries are a cross-breed of golden and red raspberries. Home cooks, think of the possibilities: a blush-tinted rosé raspberry jam, a huge summer tart brimming with rosé strawberry slices, rosé strawberry shortcake – the rosé possibilities are endless. Read More » June 12, 2019 New Varieties of Strawberry inspired by Rose While they won't be around forever, the new berries are first in a series of fruit innovations coming from the Driscoll’s team. Also on the menu are Driscoll’s Sweetest Batch™, a varietal of "high-flavor" berries that are said to taste particularly sweet. Read More » June 12, 2019 Driscoll's announces two new berry varieties According to Driscoll’s, it is one of the few berry companies with a dedicated research and development department focused on breeding proprietary berries. The company said this particular collection of berries is the first in a series of offerings. Read More » June 12, 2019 Driscoll’s Rosé™ and Sweetest Batch™ brands offer unique berries The company’s agronomists, breeders, sensory analysts, plant health scientists and entomologists — dubbed the Joy Makers — are working on other varieties in the flavorful collection, according to the release. Read More » June 12, 2019 Drop Everything: Rosé Strawberries™ and Raspberries™ Just Arrived in Stores Nationwide The creamy, silky Rosé Strawberries™ have a sweet, peachy flavor with a floral finish, while the Rosé Raspberries™ are a sweeter, golden-red raspberry hybrid. And to be clear, neither of these fruits contain alcohol (they just mimic the sweet, floral flavors of rosé wine). Read More » June 12, 2019 Driscoll's New Rose Berries™ Mimic Your Fave Pink Drink, So Eat Up Driscoll's, a berry company known for its fresh fruit selections, announced two new rosé-inspired berries on June 12 that'll pair perfectly with your wine. They're called Rosé Strawberries™ and Rosé Raspberries™, and each of 'em was curated to mimic your beloved rosé. Before I get into detail about each selection, let me get this out of the way: No, Driscoll's new Rosé Berries™ aren't alcoholic. Therefore, you will not get a buzz from your fruit bowl, unless you pair your fruity snack with an actual glass rosé. Read More » June 12, 2019 Drop Everything: Rosé Strawberries™ and Raspberries™ Just Arrived in Stores Nationwide The creamy, silky Rosé Strawberries™ have a sweet, peachy flavor with a floral finish, while the Rosé Raspberries™ are a sweeter, golden-red raspberry hybrid. And to be clear, neither of these fruits contain alcohol (they just mimic the sweet, floral flavors of rosé wine). Read More » April 2, 2019 Berry Company Wins Best Health and Safety Labor Program Award Driscoll’s was awarded the best Health and Safety Labor Program globally at the 2019 Sedex Awards in recognition for the company’s comprehensive approach to labor compliance, which extends beyond farm audits and addresses systemic worker welfare issues. Read More » March 26, 2019 Driscoll's is Recognized for the Best Health and Safety Labor Program at 2019 SEDEX Awards Read More » March 8, 2019 Driscoll's expands Fair Trade Certified™ farms in Baja, Mexico Each time a consumer buys berries carrying the Fair Trade Certified™ seal, the farmworkers and the communities growing the berries earn additional money that goes into a Community Development Fund. Fair Trade Committees, made up of local farmworkers elected to represent their communities, organize projects that benefit the community where Driscoll’s berries are grown and the farm workers live and work, based on community needs and input. Read More » March 8, 2019 Driscoll’s Expands Fair Trade Certified Farms In Baja Mexico, California Each time a consumer buys berries carrying the Fair Trade Certified™ seal, the farmworkers and the communities growing the berries earn additional money that goes into a Community Development Fund. Fair Trade Committees, made up of local farmworkers elected to represent their communities, organize projects that benefit the community where Driscoll’s berries are grown and the farm workers live and work, based on community needs and input. Read More » March 8, 2019 Driscoll's grows Fairtrade programme Driscoll’s Fairtrade programme has increased berry acreage by nearly 14 per cent, with the goal of being 100 per cent Fairtrade certified by the end of 2019. Read More » March 7, 2019 Driscoll's Expands Its Fair Trade Program According to the release, each time a consumer buys berries carrying the Fair Trade Certified™ seal, the farmworkers and the communities growing the berries earn additional money that goes into a Community Development Fund. Read More » March 7, 2019 Driscoll’s expands Baja California Fair Trade berry program This expansion builds on the continued success of its multi-year Fair Trade USA partnership which has contributed nearly one million dollars in Community Development Funds through the sale of Fair Trade Certified organic berries grown in Baja California. Read More » February 20, 2019 Driscoll's Look at Plastic Reduction, Other Goals Buying about $200 million in packaging materials annually, Watsonville, Calif.-based Driscoll’s is actively pursuing options to introduce more environmentally friendly packaging options for its berries. Read More » 2018 December 3, 2018 Driscoll's Announces Leadership Change J. Miles Reiter has reassumed the position of Chief Executive Officer for Driscoll’s, the market leader of fresh berries, as part of planned leadership restructuring announced on Friday. Read More » December 3, 2018 J. Miles Reiter Returns as Driscoll's CEO Family-owned-and-operated for more than 100 years, Driscoll’s is positioned for future global brand expansion with this organizational announcement. As a fourth-generation grower and the grandson of one of Driscoll’s founders, Reiter will continue to serve as Driscoll’s chairman, a role he has held for more than 30 years. Read More » December 3, 2018 Miles Reiter Assumes Driscoll’s CEO Post Again The berry company announced the change as part of a planned leadership restructuring, a move that positions Driscoll’s for future global brand expansion, according to a news release. Reiter is a fourth-generation grower and grandson of a Driscoll’s founder. He will continue to serve as chairman, which he has been for more than 30 years, according to the release. Read More » December 3, 2018 J Miles Reiter Returns to Driscoll's CEO Role As a fourth generation grower and the grandson of one of Driscoll’s founders, Reiter will continue to serve as Driscoll’s chairman, a role he has held for more than 30 years. Read More » December 2, 2018 J. Miles Reiter returns as Driscoll’s CEO Driscoll’s says this restructuring supports its “mission to delight berry consumers through alignment of its customers and network of independent growers”, and that the company is positioned for future global brand expansion with this organizational announcement. Read More » December 1, 2018 J. Miles Reiter Returns to CEO Post at Driscoll’s In addition to that chance to adapt, the company expects this restructuring to support its mission to delight berry consumers through alignment of its customers and network of independent growers. Family owned-and-operated for more than 100 years, Driscoll’s concluded it is positioned for future global brand expansion with this organizational announcement. Read More » November 30, 2018 J. Miles Reiter Returns As Driscoll's Chief Executive Officer Read More » October 1, 2018 Robots Head for the Fields The increased demand is adding to a big problem in the agricultural industry: a labor shortage that is unlikely to improve soon, according to farmers and researchers. It means berries that would otherwise be sold might instead rot in the field. Technologists think automation eventually could help producers pick specialty crops like berries. Read More » September 7, 2018 Driscoll's extends its 'BerryTogether' campaign Driscoll’s is promoting that berries are better when shared together. To bring this concept to life, the company has created what they describe as a one-of-a-kind experiential activation – a larger-than-life 3D picnic basket on wheels that will be rolling through local communities. Read More » September 6, 2018 Driscoll's expands BerryTogether campaign Driscoll’s noted that its long-term business objective was to continue building brand differentiation in what it called an otherwise commoditised agriculture industry. Read More » September 6, 2018 Driscoll's Expands National #BerryTogether Berry Campaign This is just the latest step in Driscoll’s #BerryTogether campaign efforts. It is a strategic move that supports the company’s branding, transitioning berries from the produce aisle into an inspirational emblem that promotes emotional connections through shared experiences. Read More » September 5, 2018 Giant Driscoll’s berry basket rolling through cities The giant basket is part of the company’s multifaceted #BerryTogether campaign, which debuted last year. The food truck basket is the first such promotion in the U.S. since the berry company launched a global visual identity across North America, Europe, Australia and China, according to a news release. Read More » September 5, 2018 Driscoll’s creates ‘berry picnic basket on wheels’ U.S.-based berry company Driscoll’s is expanding its national Berry Together campaign, creating a “one-of-a-kind experiential activation”. Read More » September 5, 2018 Picnic basket-shaped vehicle latest effort in Driscoll’s #BerryTogether campaign Introduced last year, Driscoll’s #BerryTogether campaign marked the brand’s first U.S. communication strategy since unveiling its unified global visual identity system across North America, Europe, Australia and China. Read More » August 31, 2018 Video Exclusive on Driscoll's Recent Expansion of Organic Operations to Keep Up with Demand With 100 years of farming heritage in its roots, Driscoll's made the decision to dive into organics 20 years ago. As a brand consumers can trust, Driscoll’s is the market leader in organic berries with more than 66 percent of market share. Read More » June 26, 2018 Walmart, Driscoll's, Kroger, and More Form Group to Set New Standards for the Food Industry Industry giants like Walmart and Driscoll's are creating a blockchain to track food worldwide, which has now been dubbed the Food Trust. It’s ultimately about expediting the time it takes to identify recalls and reduce risks for consumers. Read More » June 18, 2018 Driscoll’s "Pursuit of Flavor" Miniseries Garners Over 2.1 Million Views At 600 thousand views, Driscoll’s episode on raspberries is currently the most-watched episode and has driven the highest rate of earned views. After watching this episode—the story of Driscoll’s breakthrough raspberry variety, patented as Maravilla—32 thousand viewers went on to watch a second. Read More » June 18, 2018 Pursuit of Flavor Video Series Tops 1 Million Views Driscoll’s “Pursuit of Flavor” miniseries launched this past April. Driscoll’s is proud to share that the six-part video series has already garnered 65MM impressions, resulting in over 1.5MM views and is positioned to break Driscoll’s record engagement rate. Read More » June 13, 2018 Driscoll’s ‘Pursuit of Flavor’ series proves popular The six-part series has received 65 million impressions, according to a news release, and is poised to break Driscoll’s previous engagement record. Read More » June 8, 2018 Justin Timberlake created 'braspberry' mania -- and now it's taking off Later this month, Driscoll's will start selling a Build-Your-Own Braspberry Kit in Minneapolis-St. Paul, which they say is the market with the highest raspberry consumption in the U.S. Each one includes a package each of raspberries and blueberries -- and instructions. Read More » June 7, 2018 In Berry Country, California Farmers Get Innovative to Save Groundwater Driscoll’s and its farmers don’t leave much to chance, having weathered drought conditions through much of this decade. And now they’re working on the next big challenge – implementing the Sustainable Groundwater Management Act (SGMA) and working to recharge the aquifer through a water recycling program. Read More » June 1, 2018 How Driscoll's Is Creating Shared Value in Berry Supply Chains Driscoll's largely manages research and development of the best berry varieties, sales to retailers, marketing and distribution. They also play an additional dynamic, supporting role for their growers. The company sees itself as a steward to help producers stay profitable, keep up with changing markets and focus on what they do best — growing the best berries on the market. Read More » May 29, 2018 Driscoll's Reveals Snack Attacks Affect 97% of Those Surveyed; More Than Half Indulge in a 3 p.m. Snack Most afternoons, do you find yourself searching the shelves for something to snack on? If so, you’re not alone. A new survey sponsored by Driscoll’s revealed that. Read More » May 27, 2018 Could Blockchain Have Solved the Mystery of the Romaine Lettuce E. Coli Outbreak? Driscoll's berries was among the first companies to join Walmart's blockchain pilot, along with Nestle, Danone, Unilever and others.Based in Watsonville, Calif., Driscoll's grows berries in nearly two dozen countries, making it by far the biggest berry supplier worldwide. Almost immediately, Driscoll's saw a lot more than food safety in blockchain. A fully built-out ledger could one day get berries to shelves faster, figure out what varieties last longest, trim waste and even pay suppliers more quickly, the company believes. Read More » May 24, 2018 Another Voice: All Californians Should Have Safe Drinking Water As major food and beverage producers investing in agriculture, our companies are ever mindful of our dependence on water. We believe that responsibly sharing water and protecting watersheds are key to our businesses. Read More » May 22, 2018 Member Spotlight: Kelley Bell Discusses How Driscoll’s Engages Farm-Working Communities Driscoll’s Sustainable Communities efforts happen at the local level in our many production communities where hundreds of independent growers produce Driscoll’s berries. Because of that, there are so many local efforts to share, it is hard to pick just one. Keep reading to understand how Driscoll’s social work supports the longevity and success of the business, which skill makes Kelley uniquely qualified for her role, and how her team finds value in attending SB conferences. Read More » May 14, 2018 Driscoll’s® Jumps on Braspberry Craze with Social Media Fun In an exclusive chat, Driscoll’s® Director of Marketing and Global Brand Lead Frances Dillard tipped me off that this trend may be popping up in produce aisles throughout the country. Read More » May 14, 2018 Justin Timberlake invented a new fruit you need to add to your shopping list Last week, the Driscoll's Instagram account posted what appeared to be a product announcement, writing, "New berry launch! Fresh from the farm, #Braspberries are an out of this world flavor combination! @justintimberlake, be on the lookout in a grocery store near you," with the hashtags #FinestBerries #newproduct #newproductalert. Read More » May 14, 2018 Fruit Company Working to Bring 'Braspberries' to a Grocery Store Near You If you follow pop star Justin Timberlake on social media, then you already know all about the braspberry craze. For those who don’t, an Instagram post in which Timberlake declares his love for blueberry-stuffed raspberries (referred to as “braspberries”) went viral late last year. Read More » May 14, 2018 Driscoll's Packages Justin Timberlake's 'Braspberry' Fruit The pop superstar made a video in December 2017, which went viral on Instagram, showing himself shoving a blueberry into a raspberry – a snack Timberlake coined the “braspberry.” Read More » May 14, 2018 This is How Justin Timberlake Changed the Food World Forever The artist stuffed a raspberry with a blueberry in a post on his Instagram account in December, and now a berry company has made his idea a reality. Read More » May 14, 2018 Justin Timberlake's Braspberry Is Officially Headed to Market Driscoll took to Instagram to announce the launch of the new product and treated users with a picture of what the snack will look like. They made sure to give Timberlake a rightful shoutout as well. Read More » May 11, 2018 FOOD & DRINK ‘BRASPBERRIES’ ARE COMING TO GROCERY STORES THANKS TO JUSTIN TIMBERLAKE Driscoll's, one of the biggest berry sellers in America, recently teased the launch of its newest product, braspberries, with an Instagram post of said blueberry-stuffed raspberries in their signature clamshell packaging. The post also included a message for JT, saying the singer should "be on the lookout in a grocery store near you." Read More » May 11, 2018 Justin Timberlake’s ‘Braspberries’ Are Hitting Grocery Store Shelves This week, Driscoll’s followed up on JT’s tasty creation with the Instagram post below and the accompanying caption, “Fresh from the farm, #Braspberries are an out of this world flavor combination! @justintimberlake, be on the lookout in a grocery store near you.” Read More » May 11, 2018 Braspberries Are Officially a Thing, and You Can Thank Justin Timberlake for That The berries haven’t exactly made it to stores just yet, and for good reason. Each batch is being handpicked and hand-created, so yeah, it’s pretty labor-intensive. We have no idea how much they’d cost, but we kind of hope we have a chance to buy them ourselves. Read More » May 11, 2018 Braspberries: A frankenfood that is actually good for you Driscoll’s, the produce company, shared a picture in their Twitter account of a package braspberries. Could the produce company actually bring this product to market? Read More » May 11, 2018 Poking One Berry Into Another Doesn’t Make A New Berry Berry giant Driscoll’s Instagrammed their newest berry product to great fanfare. Is it a new berry though? The fruit-based snack, called (and hashtagged) #Braspberries, appear to be nothing more than blueberries poked into raspberries. While fans of compulsively satisfying Tumblr Things Fitting Perfectly Into Other Things may rejoice, others are wondering “can’t I stuff my own damn raspberries?” Read More » May 11, 2018 Braspberries are becoming a thing thanks to Justin Timberlake The fruit company Driscoll’s has started packaging the berry mash-up – a blueberry stuffed inside a raspberry – for promotional purposes, but they hope to have them in stores soon. Read More » May 10, 2018 Braspberries, Blueberry-Stuffed Raspberries, Are Very Real Last year, the pop star when viral with an Instagram video praising the simplicity of shoving a blueberry into a raspberry and eating them together—a concoction he dubbed a “braspberry.” Now, one of America’s best-known fruit companies, Driscoll’s, has made brasperries a prepackaged reality. Read More » April 13, 2018 Creative Fruit, Machinery, Marketing Drive Driscoll’s Research and development aren’t always common investments in commodity markets. But the Driscoll’s motto is “only the finest berries,” and the company has taken its innovation into growing, harvesting and even marketing strawberries, blueberries, raspberries and blackberries. Read More » April 6, 2018 Behind-the-Scenes Look at Driscoll’s Blackberry Development The ‘Pursuit of Flavor’ miniseries also includes an episode featuring J. Miles Reiter — Driscoll’s chairman, a fourth-generation grower and the grandson of one of Driscoll’s founders. Other episodes in the series highlight the past, present, and future of each of the four berries, through the art and science of natural plant breeding and the philosophy of pioneering superior flavor through proprietary berry varieties. Read More » April 6, 2018 Driscoll’s premieres behind-the-scenes miniseries on the Pursuit of Flavor Driscoll’s is one of the few berry companies with a dedicated research and development department focused on breeding proprietary berries exclusively for its network of independent growers. Read More » April 6, 2018 Driscoll’s features ‘Pursuit of Flavor' videos Coinciding with peak blackberry season, Driscoll’s has introduced a six-part “miniseries,” called “Pursuit of Flavor” that highlights four berry varieties, the company’s family heritage, and the work behind developing proprietary varieties. Read More » April 6, 2018 Driscoll’s Launches Behind-the-Scenes Miniseries U.S.-based company Driscoll’s has debuted a six-part miniseries, Pursuit of Flavor, which “explores the passion of growing great tasting berries.” Read More » April 6, 2018 Driscoll's Announces Pursuit of Flavor Miniseries Alongside Season’s Finest Blackberries Driscoll’s has been working to expose more consumers to that sweet and sentimental taste with a year-round growing season, tastier berries, and a six-part miniseries that gives consumers the supply-end knowledge for which they’ve been longing. Read More » March 5, 2018 Driscoll's Names Wyard Stomp Vice President of Sales and Marketing Driscoll’s Berries has welcomed a new executive in the promotion of former Director of Commerce, Business Planning, and Quality Assurance Wyard Stomp. Having moved over from the company’s European operations to accept the Vice President of Sales and Marketing post in California, the newly-named executive is thrilled to begin this new chapter of his fresh produce career. Read More » 2017 December 15, 2017 Driscoll's Soren Bjorn Discusses Category Growth, Expanded Geographies, and More The berry category is as strong as ever, with healthy consumer demand driving sales and even prompting expanded growing operations throughout the globe. Soren Bjorn discusses what is driving the category growth and Driscoll’s plans for the immediate future. Read More » November 21, 2017 Driscoll's Extends #BerryTogether Campaign for the Holiday Season The late fall represents the second peak production period for Driscoll’s conventional and organic raspberries, which are sourced throughout the holiday season from independent growers in southern coastal California and high elevation growing regions in central Mexico. Read More » November 21, 2017 Fall raspberry, blackberry peak makes the holidays #BerryTogether In a season traditionally characterized by a scarcity of vibrant, flavorful fruit, Driscoll’s is looking to change the landscape for consumer fresh food options during the fall and winter holiday period by offering an abundant supply of sweet, delicious raspberries and blackberries. With increased availability of Driscoll’s raspberries and blackberries this year, consumers have a bounty of possibilities to add a little extra joy to their holiday entertaining. Read More » November 21, 2017 Driscoll’s promotes raspberries, blackberries for holidays More blackberries and raspberries will be available from Driscoll’s for the holiday season. The late fall is a second peak production period for the fruit, which is grown in California and Mexico, according to a news release. Read More » November 21, 2017 Driscoll's Aims to Change Holiday Landscape Similar to raspberries, blackberries also experience one of the highest volume periods during the holiday time frame which presents a unique opportunity for retailers and their shopper. Read More » November 21, 2017 Driscoll's extends #BerryTogether campaign for the holiday season With increased availability of raspberries and blackberries this year, consumers should have a bounty of possibilities to add to their holiday entertaining, the company reported. Read More » November 21, 2017 Driscoll's Offers Raspberries & Blackberries During the Fall and Winter Seasons The holidays are sweeter when you #BerryTogether! In a season traditionally characterized by a scarcity of vibrant, flavorful fruit, Driscoll’s is changing the landscape for consumer fresh food options during the fall and winter holiday period by offering an abundant supply of sweet, delicious raspberries and blackberries. Read More » November 21, 2017 How Driscoll's Has Navigated The Reinvention Of Its 100-Year-Old Brand The sweet, juicy taste of fresh strawberries is often associated with nostalgic memories of summer, smiles and time well-spent with family and friends. With more than 100 years of family farming, Driscoll’s is passionate about growing great tasting berries. Over this past generation, Driscoll’s has quietly created a strong community of brand advocates who have propelled fresh berries sales to the top-selling fruit or veggie in the produce aisle Read More » October 20, 2017 Brandspeak: Rebranding a 100-Year-Old Company An equally interesting list is one comprised of private, family-owned companies that have been in existence for more than 100 years and are quietly generating more than $1 billion. As credible category leaders with the ability to deliver business performance beyond one generation, these companies are also a special breed worth examining. Read More » October 17, 2017 Driscoll’s and Consumers are #BerryTogether The #BerryTogether program launched in July 2017 with an announcement of the top 10 berry-loving metropolitan areas in the U.S., based on weekly berry sales per store. Read More » October 17, 2017 Driscoll's Hails Their BerryTogether Campaign A Success The #BerryTogether campaign marks the brand’s first U.S. communication strategy since unveiling its unified global visual identity system across North America, Europe, Australia and China in 2016. Read More » October 17, 2017 #BerryTogether Campaign Garners Attention From MarCom, the 3-D picnic and video of the picnic both earned platinum-level awards, and gold-level awards were given for the overall #BerryTogether campaign, landing page and curation of consumer social media posts for the Driscoll’s website. Read More » October 16, 2017 Driscoll’s Brand Rollout A Success Since the launch in July 2017, the brand video has been viewed more than 5m times, entries for the #BerryTogether Sweepstakes have gone into the thousands, and Driscoll’s says that its BerryTogether digital hub has been visited by millions of consumers. Read More » October 16, 2017 Driscoll's #BerryTogether Campaign Marks Success The highly successful consumer movement is another phase in Driscoll’s multi-year journey to achieve differentiation and brand equity in the commoditized agriculture industry. The communication strategy demonstrates how Only the Finest Berries™ bring people together to make ordinary moments more special. Read More » August 22, 2017 IBM Announces Major Blockchain Collaboration with Dole, Driscoll’s, Golden State Foods, Kroger, McCormick and Company, McLane Company, Nestlé, Tyson Foods, Unilever and Walmart to Address Food Safety Worldwide Dole, Driscoll’s, Golden State Foods, Kroger, McCormick and Company, McLane Company, Nestlé, Tyson Foods, Unilever, Walmart and others are now coming together with IBM to further champion blockchain as an enabling technology for the food sector. Together they will help identify and prioritize new areas where blockchain can benefit food ecosystems and inform new IBM solutions. This work will draw on multiple IBM pilots and production networks in related areas that successfully demonstrate ways in which blockchain can positively impact global food traceability. Read More » August 9, 2017 Don't Outsource Your Brand Positioning Driscoll's, the global market leader for fresh berries, went through this very process last year when it rolled out a global unification of brand strategy, design, and communication for the first time in the company's 100-year history. Read More » July 21, 2017 Driscoll's Fair Trade Program helps schools in San Quintín, Mexico Driscoll’s is expanding efforts this year to include more independent growers, expand retail distribution and increase sales of Fair Trade Certified to include organic blueberries and organic blackberries. In turn, more workers in Baja California will benefit from the program and receive additional funds for community improvement. Read More » July 21, 2017 Health goes beyond the berries for Driscoll’s More than 500 contact lenses, 1,200 toothbrushes and toothpastes and dozens of education seminars were offered to community members at no cost. Read More » July 21, 2017 As California’s labor shortage grows, farmers race to replace workers with robots Driscoll’s, which grows berries in nearly two dozen countries and is the world’s top berry grower, already is moving its berries to table-top troughs, where they are easier for both human and machines to pick, as it has done over the last decade in Australia and Europe. Read More » July 19, 2017 Local Farmworkers Reap Benefits of Driscoll's Fair Trade Certified Program More than 1,600 members of the San Quintín community have received free access to healthcare thanks to BerryMex—one of Driscoll’s largest independent growers in Mexico—as part of the grower’s first Health Fair held in May. Read More » July 14, 2017 Driscoll's Make a Splash In 10 Berry Loving Markets Driscoll’s is running a summer campaign focused on heightening its brand awareness, loyalty and sales in the nation’s top berry-loving markets. Read More » July 5, 2017 Driscoll's Soren Bjorn Discusses Vitality of Technology for the Industry As Driscoll’s retains its drive as a leader in the industry, President of Driscoll’s of the America’s Soren Bjorn discusses why farming innovations and technology are at the forefront of the company’s future strategies. Read More » June 29, 2017 Launch of National Campaign How do you #BerryTogether? Learn more about our U.S. nation-wide campaign that launched today. Read More » June 21, 2017 Alibaba Group Announces Cooperation with Driscoll's Chinese consumers will now be able to purchase fresh strawberries on Alibaba’s Tmall platform. Our strategic cooperation was announced at Gateway '17. Read More » June 14, 2017 National Strawberry Shortcake Day Driscoll’s has been the strawberry on America’s shortcakes for more than 100 years. We celebrated National Strawberry Shortcake Day with ABC News. Read More » May 5, 2017 Driscoll’s Promotes Soren Bjorn to President, Driscoll’s of the America’s Soren Bjorn has been promoted to President, Driscoll’s of the America’s. Bjorn previously served as Executive Vice President, Driscoll’s of the America’s, a role which he has held since 2013 when the company went through an organizational restructuring for global growth strategy. Read More » March 14, 2017 Get to Know our CEO Kevin Murphy was born in South Africa in 1962. His family was in the farming business when he was growing up, mostly involved in timber. Read More » February 10, 2017 Driscoll's promotes Brie Reiter Smith Driscoll’s announced that Brie Reiter Smith, a fourth-generation grower, will oversee its Northern Production Region operations in the U.S., the company’s largest single growing region, including Salinas and Watsonville, and accounting for more than 25 percent of Driscoll’s global revenue. Read More » January 12, 2017 Running Focus Groups for Berries Henry Yeung, a sensory analyst at Driscoll's, spends his days preparing berry tastings for employees and consumers in order to understand what flavor traits people like and dislike about berries. His research then allows Driscoll's to create berry varieties that better satisfy taste preferences. Read More » 2016 December 20, 2016 Organic Insights Q&A with Driscoll's Soren Bjorn Driscoll's EVP, Soren Bjorn explains Driscoll's strategy to keep up with the increasing demand for organic berries. Read More » November 22, 2016 The Berry of the Future Is Fed a Specialized Diet and Picked by a Robot The world is changing. Driscoll's is changing with it. Read on to discover the new, innovative ways Driscoll's is revolutionizing agriculture. Read More » October 14, 2016 Environmental Leaders, Fortune 500 Companies Announce Collaborative Investments to Protect California’s Water Future As California enters its sixth year of record-breaking drought, twenty leading organizations [including Driscoll’s] today announced their collaborative support for critical projects designed to protect California’s water future. Read More » September 7, 2016 You Have No Idea How Much Work Goes Into One Box of Strawberries According to the results of a new consumer survey conducted by berry brand Driscoll's, the vast majority of Americans—89 percent!—associate eating berries with happy, good feelings. Seems sort of obvious, right? Berries are simple pleasures: they're sweet, portable, un-fussy to eat. But as it turns out, there's much more to berries than meets the eye. Read More » September 6, 2016 Driscoll's Aims to Hook the Berry-Buying Shopper On 40 acres at a farm near the central coast of California, new varieties of strawberries, raspberries, blackberries and blueberries are being tested, each of them proprietary. No other company in the world grows berries exactly like these. Read More » August 4, 2016 A Family Tradition: Reiter Brothers Build a Berry Legacy The Reiter family started farming berries on the San Francisco Bay Peninsula in the 1900s. This was the birth of a family legacy that would blossom into two successful, dynamic agriculture companies lead by third-generation brothers, Miles and Garland Reiter. Read More » June 23, 2016 Driscoll's Delivering on Delight through a Technology Enabled Supply Chain Where does technology fit in when your business model ultimately relies on Mother Nature and the art of growing practices? Read More » April 28, 2016 The Berry Revealing Truth About the Berries You Eat Founder & CEO of Greenopia, Environmental Advocate & Humanitarian, and self-proclaimed Environmental Therapist, Gay Browne, writes in the Huffington Post about her experience with learning about where her favorite berries come from. Read More » April 6, 2016 Driscoll’s Talks Sustainability for Food Tank’s Blog Food Tank had the chance to speak with Frances Dillard, the Director of Marketing for Driscoll’s. Driscoll's is one of the sponsors of this year's Food Tank Summit in Washington, D.C. Read More » March 22, 2016 Big Business Steps Up to Help Solve California's Drought Long before the California drought became a national crisis, multinational berry company Driscoll’s knew it had to organize a solution to the water problem its grower partners were facing.. Read More » January 26, 2016 Driscoll's Announces New Global Chief Human Resources Officer Fortune 500 company HR veteran Kate Terrell joins Driscoll’s as Global Chief Human Resources Officer. Read More » 2015 October 21, 2015 Driscoll's invites consumers to Taste a New Tradition with Driscoll's Raspberries this Holiday Driscoll's is inspiring consumers to enjoy the sweetness of raspberries this fall through its dedicated #raspberrydessert campaign that focuses on all the delightful variations possible with raspberry pie. Read More » September 29, 2015 Driscoll's Exec Picked to Lead Produce Industry Social Responsibility Group A senior executive at Driscoll's is taking charge of a produce industry social responsibility alliance, placing the world's largest berry distributor at the center of an effort to improve working conditions for hundreds of thousands of farm laborers in Mexico. Read More » July 21, 2015 Driscoll’s “Desserts with Dorie” Web Series is Honored with Two Telly Awards Driscoll’s has won two Telly Awards for its web series “Desserts with Dorie,” an inside-look at baking with cookbook author and renowned baker Dorie Greenspan, using her favorite Driscoll’s berries. Read More » June 16, 2015 Driscoll's Commitment for All Organic Nursery Plants Driscoll's announces a broad expansion of organic nursery plant production and a commitment to providing all of Driscoll's USDA certified organic growers with organic nursery plants. Read More » June 8, 2015 Driscoll's CEO Kevin Murphy Talks Hopes and Innovations at Forbes AgTech Summit The 2015 Forbes Reinventing America: The AgTech Summit comes to Salinas, California this July. Some of the produce industry’s most innovative companies are preparing to team up with the best of the Silicon Valley as they look to tackle the world’s most critical challenges in farming and food production. Among them is Driscoll's CEO, Kevin Murphy. Read More » May 12, 2015 Driscoll’s Speaks Out Regarding Violence Between Protesters and Mexican Government Officials We are disturbed by the recent violence in San Quintín, and in no way condone these actions. We urge government officials as well as protesters to maintain a productive dialogue, and to work together to resolve differences in a peaceful manner. Read More » March 31, 2015 Driscoll's Announces Changes in CEO Leadership Kevin Murphy, Current President and Chief Operating Officer, to Assume Driscoll’s CEO Role. Read More » February 24, 2015 Agriculture secretary views Pajaro Valley water solutions The first step toward finding solutions to long-standing groundwater overdraft in the Pajaro Valley was to acknowledge the problem and agriculture’s contribution to it, said Miles Reiter, chairman and CEO of Driscoll’s Strawberry Associates Inc. Read More » January 23, 2015 Driscoll's Announces Changes to Advance Global Fresh Berry Growth Expanded role for Keith Refsnider to Global Food Safety Program Director. Building on Driscoll’s industry leadership in food safety standards, Keith Refsnider will now have overall responsibility for the development of Driscoll’s global food safety standards. Read More » 2014 September 4, 2014 Driscoll’s Awards Grant To Whole Kids Foundation Driscoll's has awarded $10,000 to Whole Kids Foundation as a part of its school garden grant program. Read More » August 24, 2014 Miles Reiter: California Agriculture Needs Groundwater Reform Driscoll's CEO, Miles Reiter, discusses how critital it is to take action on the current groundwater crisis in California. Without water we cannot sustain life. Read More » August 6, 2014 Growing A Solution to California's Groundwater Crisis Three years before the California drought became a national crisis, national berry giant Driscoll’s, on the state’s Central Coast, knew it had a major problem with water. Read how they are proactively seeking out solutions. Read More » June 9, 2014 Driscoll’s Announces Changes to Chile Operations to Advance Global Blueberry Growth Brie Reiter Smith Becomes General Manager of Driscoll’s of Chile. Read More » June 5, 2014 Driscoll’s Celebrates Strawberry Shortcake with a Look Back at Recipes Through the Ages To mark National Strawberry Shortcake Day on June 14th, Driscoll’s is sharing the history of Strawberry Shortcake and the evolution of this very classic dessert. Read More » May 20, 2014 Driscoll's Announces Tom O'Brien as newest Senior Executive Post Driscoll's has announced the appointment of Tom O’Brien to the newly created role of Senior Vice President, Governance and External Engagement and General Counsel. Mr. O’Brien will join Driscoll’s Global Leadership Team reporting to Kevin Murphy, President and COO. Read More » March 14, 2014 National Geographic takes the journey of the Driscoll's cold chain cross-country Daniel Stone and Spencer Millsap of National Geographic were interested in learning more about the food distribution system. They decided there was no better food to follow than the strawberry, one of the planet’s most perishable crops. So they literally followed a strawberry truck the entire journey, from the field in Watsonville to a supermarket in Washington, D.C... Read More » March 10, 2014 Driscoll's Joins Together with Other Industry Leaders to Support Future Organic Farmers The CCOF Foundation and UNFI Foundation, along with other industry leaders Driscoll’s, Organic Valley, and Bradmer Foods are supporting the education of new farmers, ranchers, and food processors by establishing the Future Organic Farmer Grant. Read More » March 7, 2014 Driscoll's CEO, Miles Reiter, honored as Natividad Medical Foundation's 'Hero' Natividad Medical Foundation honored Driscoll’s chairman and chief executive officer Miles Reiter with its Hero Award for his company’s support of language interpretation and related services at the Salinas hospital. Read More » February 26, 2014 Let’s Sell Berries Through the “Lens of the Consumer”, says Driscoll’s From evergreen production ensuring supply to a more targeted approach with supermarkets, multinational Driscoll’s is endeavoring to build longevity in the berry category. To achieve this on a global scale, the company. Read More » February 11, 2014 Driscoll’s Takes Berry Experience to the Next Level For the berry company growth this is not just about being market leader or increasing its turnover; it is about being the world’s most trusted berry company in which consumers, customers and growers have confidence for the future. Theo Houwen, Senior Vice President – Managing Director of Driscoll’s of EMEA explains what this means for his business unit. Read More » 2013 September 16, 2013 Driscoll's Announces Organization Changes to Support Global Growth Strategy Driscoll’s, the world’s largest distributor of fresh berries, announced changes in the organization to further advance their global business strategy. Formation of a new global management team will be completed by. Read More » June 26, 2013 Driscoll's Uses Cross-Promotion to Increase Sales During Peak Season Summer is the perfect time to team up with retailers to promote berries during their peak season. This year Driscoll's partners with retailers for powerful in-store promotions featuring giveaways such as ice cream makers and blenders. Prizes were determined by how consumers are interacting with berries at home. Read More » June 14, 2013 Strawberry Shortcake Nominated as the Official Dessert of Summer Driscoll's has been the strawberry in everyone's shortcake for over 100 years. Americans eat nearly 12 pounds of strawberries per person, per year, and a recent survey revealed more than 60% of all consumers would choose Strawberry Shortcake as the 'Official Dessert of Summer'. Read More » April 28, 2013 Driscoll’s CEO Meets with President Obama During the afternoon of Friday April 26th, the President of the United States, Barack Obama met with Miles Reiter, Driscoll’s Chairman and CEO, and other U.S. business leaders with a significant presence in Mexico and Central America in advance of his trip to the region. Read More » March 19, 2013 Driscoll’s CIO Tom Cullen Awarded Microsoft’s Community Champion Award The Community Champion Award recognizes a person who shares their expertise with the Microsoft Dynamics community in activities such as speaking at conferences, contributing to community forums, blogging about tips and tricks, and more. Read More » February 18, 2013 Berries to Become Top Category “One Country at a Time” As the top fruit category in the U.S, the U.K. and now Norway, berries have gained significant traction and are on their way to the number one spot in markets far and wide. This is the view of Driscoll’s vice president of international business and global development Soren Bjorn, who has seen his company’s European annual revenue more than quadruple in four years. Read More » 2012 October 11, 2012 Interesting Demographics Driving Berry Boom In recent years the berry category has shown buoyant growth in the United States to become the number one fruit group, with similar trends seen in the U.K. and Scandanavia. Driscoll’s CEO J. Miles Reiter speaks about the changes the industry has witnessed, as well as trends for the industry and competition. Read More » July 27, 2012 The Paladin’s Documentary The Paladins chronicles the success of six companies in the United States and the United Kingdom. While the individual businesses may be very different, they share one notable trait, the organizations each had a champion, a Paladin, who inspired the change which elevated the business to another level, allowing them to flourish in these trying economic times. Read More » Related RECIPES Raspberry White Chocolate Overnight French Toast Bake LIFE & JOY Berry Board Showcase: A Holiday Grazing Board Round-Up RECIPES Raspberry Toast with Nut Butter LOAD MORE Contact Us1-800-871-3333 Email a Question Follow Us Follow Driscoll's on Facebook Follow Driscoll's on Pinterest Follow Driscoll's on Twitter Follow Driscoll's on Instagram Follow Driscoll's on Youtube Blog Sweepstakes and Contests Consumer Advisory Panel Food Service FAQs Where to Buy In the News Social Community Rules Site Map Privacy & Terms Update Region: Europe Australia/New Zealand © 2020 Driscoll's, Inc. 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