The Five Principles Share THE FIVE PRINCIPLES The Five Principles are the key to our culture, and we strive to live by them each and every day. They serve as a compass to help guide our business decisions and unite us across geographies, languages, cultures and generations. The result is stronger relationships with everyone — our consumers, customers, business partners, communities and each other. QUALITY RESPONSIBILITY MUTUALITY EFFICIENCY FREEDOM See Our Principles in Action >> QUALITY The consumer is our boss, quality is our work and value for money is our goal. Learn More About Mars’ Commitment to Quality » RESPONSIBILITY As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others. Read How Mars Promotes and Practices Responsibility » MUTUALITY A mutual benefit is a shared benefit; a shared benefit will endure. Find Out How Mars Promotes the Principle of Mutuality » EFFICIENCY We use resources to the full, waste nothing and do only what we can do best. Read More About Mars Efforts to Become More Efficient » FREEDOM We need freedom to shape our future; we need profit to remain free. Learn More About What Freedom Means to Mars » The Five Principles PDF (English) WORKING TOGETHER FOR A BETTER WORLD See How We Are Putting Our Principles Into Action ASSOCIATES DOING GOOD See How We Are Making a Difference