Elmwood WorkAboutCareersPeopleNewsContact Alpro Embracing nature's perfect imperfections With a diverse and growing portfolio, Alpro needed an intuitive yet flexible design system that could stand up against increasingly disruptive competition and reinstate the brand as the plant-based leader. New York 02:26 PM HEALTHFUL TRUTHFUL THE TENSION Challenger brands were quickly growing the plant-based category, bringing with them challenger aesthetics; loud, bright and disruptive design. While the newer brands were attention-grabbing, they lacked a sense of authenticity and credibility. THE POWER Inspired by its plant-based product truth and the opportunity for authenticity, the Alpro design heroes nature, celebrating the natural world and all its ‘perfect imperfections.' 01 / 03 < > Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN