PRODUCTS Global Group Innovation Sustainability Contact Innovation is in our DNA. It has marked our past and forged our future. Innovation We base our leadership position on being one of the most cutting-edge companies in the industry. We are passionate about forming part of the most innovative company in the sector. The market is always evolving. New trends and demands emerge, and we are ready to respond them. Above all, the client is always the focus that guides our innovation policy. 60M Investment in R&D & Technology in 2020 4 R+D Centers +400 New products launched +1100 Annual R&D Projects +40 People working in our Innovation Labs +300 Innovation Day events At Europastry, innovation is more than a spirit, is a true will. Our company’s structure is designed to create and adopt newness on a deep level. Innovating for customers The client is always the focus that guides our innovation policy. Our R+D process begins by planning the appropriate response to the consumers’ needs. Research, adapting to the market, the creation of new products, and the improvement of existing ranges are our main objectives. Innovation Process From their elaboration in our R+D centers to the actual consumption tests, we implement a trial-error process that allows us to check the success of a product. The last step is a large-scale launch. A crucial decision, where the vision and leadership capacity of our teams are proven. Innovation Centers We conduct R&D at four innovation centers strategically located in Spain, the United States, and the Netherlands. Made up of more than 40 master bakers, nutritionists, engineers and biologists, our teams focus on global consumer trends and local market needs. We blend tradition and innovation, creating products that make our lives better. Innovation Contact Sustainability Group We are Bakers Products Brands Annual reports Recipes Blog Downloads Private Area Cookies Policy Privacy Policy