Sweden EN MENU Ideas that Move With unprecedented ideas, Cheil Worldwide provides a whole other level of solutions. CEO Business & Networks Watch this campaign Ideas About Cheil Samsung | #LiveAtSamsung Business Area Strategic Solution Creative Solution Media Solution Digital Solution Experiential Solution Cheil DnA Center Looks at Consumer Needs DnA Center is characterized by on-site analysis, which enables quick responses to fundamental changes in the advertising environment. It directly measures consumer behaviors instead of relying on the traditional survey research method in order to understand rapidly changing consumer needs in the digital age. It also collects and analyzes real- time data to learn how we can appeal to consumers more effectively. Differentiated Big Data Collection and Analysis Capacity We collect and analyze data based on a social media analysis system and a digital consumer panel, which we developed independently. The statistical time series data on consumer behavior and perception are collected in real time from the panels, reflecting the representative demographics and consumers. Also, we are equipped with a system that allows us to analyze the buzz data from 100 million consumers on a monthly basis according to the marketing issues. Solutions Based on Analysis of Consumer Behavior We employ a consumer behavior analysis dashboard, which makes it possible for us to perform real-time analyses of target consumers based on questions of when, where, what and how. In addition, we integrate the diverse data obtained from the DnA center and clients in order to provide consulting services on consumer behavior analysis, optimized media mix modeling, analysis of social media effects, scientific retailer operation system and more. Through these efforts, we derive practical and applicable solutions that can change consumer behavior. Interested in our company? Sustainability • Contact us Explore Sitemap Legal Cyber audit team ©2018 Cheil worldwide all rights reserved.