about us our services our work our blog careers contact us ABOUT US Elexicon's strategists, designers, and developers provide a broad range of interactive communication services and expertise. We plan, design, build, and manage user-centered digital experiences for world-class clientele. our principles For over 20 years, we’ve built a talented team, strong client relationships, and a diverse portfolio of successful projects on three guiding principles that focus our creative vision and shape our agency culture: THE END IS THE BEGINNING We take Steven Covey’s second habit to heart: Begin with the end in mind — envision your creation before you physically create it. This thinking is the catalyst for our entire process and is central to what we do. We begin each project with research, scenarios and lots of questions, followed by visuals, concepts and prototypes. We always have the desired end result in sight while we focus on every detail required to get there. Learn more about our process & services SIMPLICITY IS AWESOME Musician Charles Mingus said it best: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” This mindset establishes clear priorities and purpose; reduces confusion and increases understanding; and replaces clutter and noise with impact and clarity. Some equate “simple” with boring and plain. To us, simplicity is beautiful and powerful. View our work OUR BUSINESS IS PERSONAL “All fine architectural values are human values, else not valuable.” These words from Frank Lloyd Wright capture the value we place on people: our team, our clients, and their users. All three groups are closely connected in our thinking and in our work. After all, we ultimately share the same goals: Happy, loyal customers and strong relationships based on digital experiences that people can easily understand and trust. So... what's an "elexicon?" our team We’re a close-knit, innovative team of web designers, developers and strategy experts. We bring unique talents, a common vision and uncommon passion to all of our projects. BRION ERIKSEN founder & president AMY NOBACH agency director MIKE VERSTRAT creative director CALVIN CHOPP ux director, developer JENNIFER WETZEL art director MATT SALER content strategist, project manager JUSTIN PROXMIRE development lead, IT officer e•lex•i•con defined The word "lexicon" denotes a vocabulary or language. In 1999, founder Brion Eriksen added an "e" to represent all things digital, and this interactive communication agency was born. our culture We're a multi-disciplined team that uniquely blends creative savvy and technical expertise. We love what we do and it shows in our dedication, teamwork, craftsmanship and long-standing customer relationships. Work and life are easy to keep in balance when you enjoy and embrace both as much as we do. Passion Trends and technology are moving fast, so we proactively keep our knowledge and expertise ahead of the pace. Curiosity The whole is greater than the sum: Our shared experience and ideas fuel our individual talent and skills. Collaboration testimonials I highly recommend Brion Eriksen and the Elexicon team. The group offers excellent design, responsive service and creative approaches that are also on-strategy. They all share a keen sense of humor, humble demeanor, professionalism, consistency, and dependability. They are a true joy to work with. - Mary Beth Natarajan, Chief Marketing Officer, Dayton Performing Arts Alliance contact us elexicon 38 Fulton Street West Suite 307 Grand Rapids, Michigan 49503 616.538.8747 follow Facebook Twitter LinkedIn RSS Have a digital project and need an agency to make it happen? Let’s see if we’re the right fit! Fill out the form below and select “Potential Project” in the Subject dropdown to get started. Name Email Company Subject Select a subject Potential Project Send an RFP Just a note Submit a Resume Message Map Satellite Keyboard shortcuts Map data ©2021 Google 200 m Terms of Use Report a map error © 2021 Elexicon, Inc. home about us our work our blog contact us