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Market Intelligence In Brief Comprehensive Advertising Database The largest international advertising database; multimedia coverage in 80+ countries, updated daily since the 1950’s Expert Categorization Category experts viewing over 2,000 ads each month Experience Over 40 years advertising intelligence experience, and 25 years in reputation research Social Media Analyzing billions of social interactions across multiple global platforms in real time. Reputation Our reputation and communications effectiveness research has helped over 500 world class clients Translations A network of native speakers and translators Tailored Delivery Options Online platform, workshops, scorecards, alerts, reports and presentations Diverse Client Base Working with over 200 businesses Our Market Intelligence Services Advertising Intelligence Understand the advertising around you to improve your own Communications Insight Custom analysis of brand behavior and communication activity to understand, inspire and direct clients' marcomms strategies Advertising Compliance Protecting your brand and ensuring all marketing is on-message. Social Media Analysis Social media and online news analysis delivering insight Media Analysis Global media research giving companies and brands unique insights into how they are portrayed in the media. Market & Stakeholder Research Research providing data-driven insights into reputation, brand and communications effectiveness Five lessons from the VW emissions crisis Published on 22 September 2015 Today can hardly be described as a slow news day. Ordinarily, the alleged unseemly student activities of the British Prime Minister would push all other stories in the shade. But thanks to investigations from the US Environmental Protection Agency (EPA), today’s biggest scandal is corporate not political. The EPA’s assertion that VW illegally installed software [...] Continue reading Why it pays to take the drama out of a crisis Published on 06 July 2015 Brand equity can suffer significantly during a crisis, with profound and enduring effects on subsequent corporate performance. A pioneering study by Max Backhaus and Marc Fischer from the University of Cologne has found that acts of corporate misbehavior, such as bribery or corruption, can have a deeper and more enduring impact than product failure and [...] Continue reading 2015 Cone Communications/Ebiquity Global CSR Study Published on 01 June 2015 Global consumers are clear in their demands for companies to act responsibly, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study . Nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. Global consumers also understand their own impact on such efforts and [...] Continue reading Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. 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