Culture & Careers Leadership Client Login SERVICES SPECIALISMS APPROACH THINKING CONTACT Subscribe Distil Smartly connect your data to unlock richer insights, while using a strategic framework to identify what’s critical to you We don’t believe in research models; we believe in strategic frameworks built for thinking. At the start of our ‘Distil’ process, we use our FRAMEWORK to describe how people experience and build relationships with brands and organisations. It is informed by the latest thinking in behavioural economics and social science, bolstered by our breadth of experience across different markets and categories. This approach recognises that cultural context and social influence are the primary drivers of people’s behaviour. That people’s primary response to brands and communications is instinctive and emotional. We consider every aspect of what people ‘SEE’, ‘FEEL’, ‘THINK’, and ‘DO’ when building a relationship with a brand. OUR FRAMEWORK FOR STRATEGIC THINKING SEE People need to sense and register the brand through their distinctive assets FEEL To cut through and stand out, brand experiences and communications need to INSPIRE People need to feel INVOLVED and have a strong, instinctive emotional connection They want businesses and brands to act with INTEGRITY THINK Brands need to INVENT continuously in order to offer useful, relevant advantages They need to INDIVIDUALISE what they offer through personalised products and services To answer ‘why now’, they need to INCENTIVISE DO You need to make it easy for people to commit, participate, and advocate HOW OUR FRAMEWORK HELPS YOU Think creatively with discipline Define purpose and inspire communities Plan and measure the different dynamics of brand engagement Strengthen engagement across your different customers to drive growth Optimise brand experiences and personalise marketing activity before, during, and after purchase Tailor your brand and marketing strategy to a new, conscious consumer Pinpoint what actions will drive future sales growth and profitability Link employee to customer experience, and customer experience to brand engagement Connect data sources such as sales, social, search, channel, CRM, customer experience, and brand equity Unlock insight from previously disparate data sources Provide a common language across your brand and businesses Connecting data to unlock its true value To give you a 360-degree view of your customers, we connect all your behavioural and attitudinal data collected at the ‘Gather’ stage smartly. This unearths previously hidden insight to reveal a deeper and richer understanding of your customers. It is these golden nuggets that guide and shape your strategies for future growth. Our experts then harness innovative predictive analytics to ‘Map’ where you are now and identify the ‘Path’ to where you want to go. All this important information is then fed into our ‘Test and learn’ scenario planning tool, to test your different strategies and predict future outcomes, including sales. DATA ANALYSIS & PREDICTIVE MODELLING TOOLS LIVING SEGMENTATION Refreshable customer segmentation ANALYTICAL MAPS People, competitor, territory, channel, and brand driver maps PREDICTIVE OPTIMISATION PATHS Product & price conjoint Message conjoint Channel paths MARKET-MIX MODELLING Channel mix-modelling Long-term and short-term ROI PREDICT SCENARIO PLANNING Data fusion modelling Test-and-learn simulations Our unique approach ... THE HUB Award-winning data discovery, knowledge management and insight storytelling platform Learn more GATHER The best research tools and approaches to gather your most valuable data Learn more DISTIL Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you Learn more INSPIRE Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight Learn more MORE ABOUT OUR SERVICES CULTURE & TRENDS SEGMENTATION & PROFILING BRAND STRATEGY PRODUCT & SERVICE INNOVATION CAMPAIGN DEVELOPMENT BRAND & COMMUNICATION TRACKING PREDICTIVE ANALYTICS & DATA MODELLING Contact us Complete the enquiry form below and a member of our team will be in touch within two working days. 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