Home The Tool Box Profiling Portfolio Political Marketing About Portfolio Direct Mail is... Targeted Direct mail is a “rifle shot” in which you can hit the “bull’s-eye”. Being able to “pinpoint” your best prospects will result in more customers. Direct Mail is... Personalized Since you are not sharing space with other advertisers, your mail package will have the readers complete attention. Direct Mail is... Scientific By using a redeemable coupon, reply card, or other response related item, you will always be able to track responses. Direct Mail is...Maximum Coverage Radio, newspaper, magazines, and other advertising vehicles are not able to reach all of your audience. For example, most city newspapers are reaching less than 50% of all households. With direct mail you can reach every household in your territory. We're here to help! Send 7019 State Road 144 N West Bend, WI 53090 262.338.8538 frank@pointermarketinginc.com