Markets front page Information about the company Inspirations and ideas Our method Our solution Customer case Take contact Customer case Alektum Avis Budget EMEA British Gas Business Celia Falck Assistance Hargreaves Lansdown Lyreco Matkahuolto Norsk Rikstoto Pensam Royal Caribbean Cruise Line Skånetrafiken SpareBank 1 Sverigelotteriet Telenor TNS Gallup UK Biobank Volvofinans Heidi Myhr, SpareBank 1. 1 2 3 "The program must be made known to all members" Challenge The biggest challenge for LOfavør at the moment is to make the content of the benefit program known to all LO members. - According to a 2008 survey, only a third of LO members are familiar with the content of the program, says Heidi Myhr, director of SpareBank 1, who is responsible for the LOfavør benefit program for members of the LO trade union. According to the survey, members also found LOfavør's offering somewhat vague. - We can increase the attractiveness of our offering by offering members more recurring products. The program has been expanded as LOfavør has grown, but we have only recently begun to think about the program and its content more holistically. All products included in the LOfavør program must comply with the LO Code of Ethics. - We also thought about how we can continue to grow. Analyzing our competitors, we found that our program has the broadest content, but competition is fierce for certain products. Our vision is to be Norway's best benefit program in 2013. Solution New LO members will receive information about LOfavør's offer in their first membership broadcast. The same information will be attached to broadcasts containing a new membership card, which members receive every three years. - However, our members do not receive our actual broadcasts often enough. LOfavør has therefore drawn up an action plan to publicize the program. The plan includes three clear steps: 1) developing the program and drawing up a strategic plan 2) informing all members 3) mass communication. - Let's start from the beginning. In order to inform as many people as possible about the benefit program, we need to start at the lowest level of the organization. Our role is to support local trade unionists across the country. They can tell their colleagues about the program and distribute simple brochures to those who are interested. In addition, we can provide information about LOfavør in trade union membership magazines. We can only present the program more widely once we have spoken about it in general. - Mass communication does not produce results until the recipients are aware of our existence. At that point, we plan to invest in, for example, advertising in daily newspapers or on the radio. That way, we try to find a lot of new members who don’t know us yet, Heidi Myhr says. Result We only recently launched our large-scale campaign and have not yet seen a very big difference from the past. However, the groundwork has been done and we will now continue from now on. SpareBank 1 manages LOfavør's membership database and Strålfors is responsible for the production of membership cards and the transmission of their and LOfavør's information to LO members. Strålfors also takes care of the landing hotel and the electronic archive. Member registers are not public and are therefore subject to strict security requirements. For this reason, SpareBank 1, together with Strålfors, has analyzed the operational risks and subsequently adjusted the production to meet all requirements. Future The flow of information between the LO associations, SpareBank 1 and Strålfors is diverse and Heidi Myhr has identified a few shortcomings that she hopes will be rectified in the future. - Trade unions are e.g. pretty bad at updating their databases. They also forget to send each other information about members who change jobs and therefore also trade unions. He would like the unions to use an online system that would allow all parties involved to receive updated information on a daily basis. - In the online system, new members could register for the program directly online. We would thus receive the new member's information immediately and could forward it to Strålfors, who could print and send him a membership card letter. In this case, changing the address, e-mail address and mobile phone number would also be handled automatically. Print FACTS The LOfavør benefit program is intended for people who belong to one of the 21 trade unions in the Norwegian trade union LO. Some benefits members automatically receive by joining a union and others they can take advantage of whenever they want. LOfavør's home insurance, for example, is the most common in Norway, as all members are automatically connected to it. SpareBank 1 Medlemskort AS provides membership cards for LO associations and the LOfavør benefit program. Membership cards are marked by local unions, and Strålfors prints and sends them to members. LOfavør is jointly owned by the Norwegian trade union LO and all trade unions, but the program is managed by SpareBank 1 Medlemskort. SpareBank 1 Medlemskort has been cooperating with Strålfors since 2004. Founded in 1996, SpareBank 1 Gruppen AS is owned by 24 Norwegian savings banks and Norwegian LO. Sparebank 1 has the most comprehensive network of Norwegian banks, with 350 branches across the country and a total of about 6,300 employees. Read more at www.lofavor.no CONTACT INFORMATION Tel. +358 20 740 4100 servicedesk-fi@stralfors.fi Other contact information Information about the company Meidän arvomme Kestävä kehitys Ympäristö, turvallisuus ja laatu Ehdot & Materiaaliohjeet Asiakaslehti – Infolog Magazine Uutistiedote Artikkeleita Ydinliiketoimintamme Inspiraatioita ja ideoita Transpromo Cost-efficient communication Loyalty Gaming Security Meidän ratkaisumme Access Card Services Data Preparation Direct Mail Distribution eArchive eServices Fulfilment Postage Optimisation Pre-printed Material Print & Enclosing Print Direct Response Handling Send Direct Smart Communication Consulting Asiakas caset Skånetrafiken SpareBank 1 Sverigelotteriet UK Biobank Volvofinans British Gas Business Telenor Royal Caribbean Cruise Line Falck Assistance Norsk Rikstoto Celia Hargreaves Lansdown TNS Gallup Skellefteå Kraft AB Alektum Ota yhteyttä Puh. +358 20 740 4100 servicedesk-fi@stralfors.fi STRÅLFORS OY PO Box 260 01511 VANTAA Visiting address: Teine Savu 4 Phone: +358 20 740 4100 Fax: +358 20 740 4190 Email: servicedesk-fi@stralfors.fi Other contact information © 2012 Strålfors AB