CONTACT SALES Maestro | TX Maestro | TX NEW PRODUCT Real-time rendering power to produce stunning graphics CUSTOMER STORY Motion Path: Advancing real-time 3D graphics Complete channel branding graphics Capture audience attention and build brand equity with Maestro | TX, a complete end-to-end MCR (master control room) solution that simplifies your production workflow. Working in conjunction with Maestro | Designer (included), it offers a full suite of tools to compose real-time channel branding graphics for "coming up next" spots, squeeze backs, tickers, and more. And it tightly integrates with MediaCentral, all major automation systems, and all common databases, enabling you to generate content dynamically and automate graphics delivery and playout. With the utmost reliability. It’s the easiest way to keep viewers engaged and informed. PRODUCT HIGHLIGHTS Keep viewers tuned in Streamline production Automate your broadcast Simplify your workflow Today’s audiences crave information. With Maestro | TX, you can easily set your channel and brand apart by giving audiences what they want—without distracting them from your programming. Create promos, snipes, tickers, previews of "coming up next" shows, and bumpers to keep viewers watching and informed of the latest news and last-minute scheduling changes. Maestro | TX supports logic-based and data-driven graphics, minimizing prep time and mistakes, so you can get to air faster. Set criteria and conditions to trigger different graphic actions and behavior, without any scripting or programming. You can also create dedicated action-based controllers and pull info from multiple databases to auto-populate graphics templates in real time. About Avid Press Center Investor Relations Contact  Language: English  Careers Developers Order Tracking Email Preferences © 2021 Avid Technology, Inc. Terms & Legal Privacy Security Use of cookies on this site: Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site or visit our Privacy Policy to learn more about cookies. Clicking 'decline' will disable most cookies and prevent you from making purchases on the Avid Online Store as well as using our chat feature. Strictly necessary cookies that are required for this website to function will not be declined. Decline Agree and proceed