Ensuring A Fresh Produce LTO Succeeds Location: Executive Summary Limited time offers (LTO) involving fresh produce present their own complex challenges. But HAVI helped a quick-service restaurant (QSR) beat the most-likely sales forecasts for this unique (LTO).featuring a popular, healthy, branded fresh produce item. Business Problem A leading QSR planned a national LTO featuring a fresh produce item that was popular with its target market. But procuring the item and ensuring supply to restaurants presented challenges. The item was only available from a single-sourced supplier location; it was picked, packed and shipped whole; and it had a short shelf life. Also: the LTO happened in winter, so bad weather was another risk. Clearly, putting contingency plans in place to prevent supply disruption was imperative. Image Solution Our supply chain and promotions management experts immersed themselves in the QSR’s system. Their comprehensive testing and contingency planning, collaborative relationship with the supplier, and constant communication helped win the customer’s trust and achieve unbroken supply throughout the LTO. Image Benefits/Return on Investment Image Successful Order Fulfillment Unbroken supply and 100 percent order fulfillment Image First of it's Kind Offering Lower freight costs; 25 percent fewer weekly truckloads; shorter delivery times Image Cost Savings The QSR delivered against its promotional calendar; maintained its reputation for assured supply; and kept its promise to provide premium giveaways Image Solid Sales Results Sales tracked above the most-likely forecast for majority of the promotion; sales volatility did not affect overall average sales Who We Are Leadership Culture Privacy Policy UK Policies Contact HAVI LinkedIn Twitter © 2021 HAVI. All Rights Reserved. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Privacy Policy Cookies Settings Accept All Cookies