Focus POS Services & Solutions 31-028 agencja@focus-pos.pl (12) 661-70-75 (12) 423-35-76 http://www.focus-pos.pl First name and last name: E-mail adress: Topic: Message: Send you a copy? Send Copyright? by FOCUS-POS 2011 All rights reserved

Team Offer Merchandising Misterious customer Shelf audit Customers contact Login EXTRANET Shelf audit Research related to the distribution and sales level of FMCG products in the retail distribution channel. The basic measurement within the POS audit is the registration of the OOS (out of stock) level. It takes place based on the inspection of the shelf, during which the presence of the product is numerically checked. The audit of the OOS distribution level can be naturally extended by measuring the following attributes of the shelf: shelf shares, presence of promotional exhibitions, shares / number of facings, prices, the level of implementation of merchandising assumptions. Copyright © by FOCUS-POS 2011 All rights reserved

Merchandising MERCHANDISING is necessary: 70% of decisions to buy a product are made in the store! The product is bought with the eyes - sight provides 87% of all sensory impressions The manufacturer is seen through his products! Merchandising excludes the lack of goods on the shelf Merchandising makes it easier to enlarge and improve the exposure Merchandising generates sales growth Merchandising helps you gain an advantage over your competitors We will advise and propose optimal tasks for the implementation of merchandising depending on: market position of the product seasonality of sales manufacturer's policy the number of facing the location of the product in the store We will perform our duties professionally: replenishment of goods arranging the exposure control of suitability for use, according to the FIFO standard servicing of promotional exhibitions submitting an order suggestion to the stand manager Copyright ? by FOCUS-POS 2011 Wszelkie prawa zastrze�one