HOME Smoke-free life Smoke-free life Giving up cigarettes, and enjoying a smoke-free life, is not always easy. But what is a smoke-free life? It’s about building a culture where people are encouraged to remove cigarettes from their lives. We hope you are inspired by these stories. Top 15 myths about smoke-free alternatives: Frequently asked questions 5 min read At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives. Going smoke-free is a very personal experience. There's no one way that works for everyone. Join our mailing list to receive the PMI newsletter SUBSCRIBE Step into a smoke-free life Why cigarette sales are substantially declining in Japan 3 min read READ ARTICLE Multiple studies suggest youth initiation of heated tobacco products is low 3 min read Nicotine and youth 5 min read What’s the difference: Heated tobacco products and e-cigarettes 2 min read Top 15 myths about smoke-free alternatives: Frequently asked questions 5 min read SHOW MORE (7) Editor's pick OUR TRANSFORMATION Delivering a smoke-free future 5 min read Our drive to unsmoke OUR SCIENCE A commonsense approach for public health 2 min read OUR INITIATIVES Unsmoke your mind 5 min read Unsmoke Your World VISIT Making the change Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now. Get inspired by people who've gone smoke-free Real stories: Be inspired by those who quit cigarettes Real stories: Be inspired by those who quit cigarettes 1:18 to watch Lynda quit to enjoy life Lynda quit to enjoy life 1:26 to watch PREVIOUS page 1 page 2 page 3 page 4 page 5 page 6 NEXT Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainability Careers Our Business Who We Are Corporate Governance Our Standards Our Views Inclusion and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL