Search RECENT SEARCHES No recent searches Overview Rack Room Shoes increases conversions by 25% 25% increase in conversions 30% more time for customer-focused innovation ABOUT RACK ROOM SHOES Leading U.S. footwear retailer Approx. 6,000 employees Around 550 stores in 36 U.S. states INDUSTRY Retail & Ecommerce STORY SNAPSHOT Seamless visibility Advanced observability across multicloud platform Precise answers AI insights help teams proactively solve problems Closer collaboration With one source of truth for IT and the business Increased revenues Outside-in perspective helps optimize conversions Digital transformation drives complexity The pace of transformation has accelerated across the retail industry in recent years, as entire supply chains, from point of sale, to warehousing and logistics, has been increasingly digitalized. Rack Room Shoes had operated through a strong network of brick-and-mortar outlets for nearly a century; however, was finding itself in increasing competition with other footwear retailers that had made an earlier step into e-commerce. It realized it needed to transform its business and become digital-first to stay competitive. To kickstart its digital drive, Rack Room Shoes developed online storefronts for its ‘Off Broadway Shoe Warehouse’ and ‘Rack Room Shoes’ footwear brands, which initially ran on an on-premise deployment of SAP Hybris. To further enhance the experience for its customers, Rack Room Shoes migrated this to a hybrid cloud environment, running SAP on Google Cloud Platform. This made it easier to roll out new functionality and improve site usability, by integrating its storefront with additional platforms and services. However, while this boosted sales, it also led to increased complexity and made it difficult to maintain full-stack observability, hindering Rack Room Shoes’ ability to offer seamless customer experiences. Advanced observability and AI-assistance maximize revenue Rack Room Shoes realized that in order to maximize conversions and online revenues, it would need to provide customers with an improved e-commerce experience. As such, it needed to take a different approach to tackling the complexity in its hybrid cloud environment. After evaluating the market, Rack Room Shoes chose Dynatrace, identifying that the full-stack observability and AI-assistance it provides would be a major advantage in helping it to optimize customer experiences, increase operational efficiency and maximize outcomes for the business. "Dynatrace completely transformed the way we work and do business." Kevin McNall - Director of Digital Projects and Practices, Rack Room Shoes Life with Dynatrace Improved business outcomes – With Dynatrace, Rack Room Shoes’ teams can understand exactly how customers interact with the company’s e-commerce platforms, from its website to its native mobile app. Dynatrace automatically analyzes every user journey, down to the impact of every click, tap, or swipe. Using the unique capabilities of Dynatrace Session Replay, which is a movie-like review of a user session, teams can now understand how to optimize user sessions, which has helped to increase conversions by 25%. Cross-team collaboration – Connecting digital experience and business analytics to full-stack observability metrics has enabled greater collaboration between IT, DevOps, and digital experience teams. This has created significant efficiency gains, freeing up approximately 30% more time for these teams to focus on customer-innovation projects, and enabling them to deliver these to the business faster. AI-assistance multiplies productivity – Davis® provides Rack Room Shoes with real-time, highly accurate and actionable insights into performance issues. Alerts contain the precise root cause of any anomalies that arise, reducing false positives and helping Rack Room Shoes to deliver seamless customer journeys. As a result, its IT team can focus its effort where it’s needed most and accelerate innovation in other areas of the business. “In today’s retail landscape, it’s imperative to turn website visitors into loyal customers. Dynatrace helps us to quickly understand precisely what we need to do to create a great customer experience that increases our conversions.” McNall concluded. "Dynatrace helps us to quickly understand precisely what we need to do to create a great customer experience that increases our conversions." Kevin McNall - Director of Digital Projects and Practices, Rack Room Shoes Meet more customers Wiley accelerates digital transformation to enable seamless access to research and education content globally with Dynatrace Show snapshot State of Minnesota ensures uninterrupted access to unemployment insurance application with Dynatrace Show snapshot Basware increases scalability and accelerates innovation to drive rapid growth with Dynatrace Show snapshot Show all REPORT Gartner 2021 Magic Quadrant for APM Learn more Experience the value of Davis Get started REPORT 2021 Gartner Critical Capabilities Learn more Platform Overview Pricing Supported technologies Application Performance Monitoring (APM) Infrastructure Monitoring Cloud Automation Application Security Digital Experience AIOps Automated Full stack Davis, AI-engine Solutions Overview Cloud operations Microservices Container monitoring DevOps Observability Cloud monitoring Application monitoring Davis Assistant Resources Overview Blog Demos Webinars & Events Customer stories Podcasts Gartner Magic Quadrant APM Best Practices for Performance-focused DevOps The opposite of war room isn’t peace room Reverse proxy or load balancer for ActiveGate Services & Support Overview Dynatrace ONE Software Intelligence Hub Expert Services University Support Center Product news Documentation Community Account About Overview Leadership Investor Relations News Media kit Careers Partners Locations ESG Contact us Legal disclosure Trust Center Dynatrace status Policies Terms of use Sitemap © 2021 Dynatrace LLC. 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