MEDIACOM SITES HOME OUR PEOPLE WHAT WE DO MEDIACOM RESULTS NEWS & INSIGHTS NEXT CAREERS CONTACT & NETWORK SIGN UP 1 MEDIACOM CASE STUDIES 2 TESTIMONIALS 3 MEDIACOM AWARDS ------ MEDIA AWARD 2014 4TH RECMA 2013 5 WEBAD 2014 In a hurry? You can also have a shortened version of our homepage displayed. CLICK TO ENLARGE Media Award 2014 twice gold and 6 nominations for MediaCom At this year's Media Award on May 23, 2014, which was presented for the eleventh time this year, MediaCom emerged as the clear winner again. From 92 submitted projects, a preliminary jury selected the 21 best implementations in the categories "Efficient Media Strategy" & "Creative Media Idea" as well as in the special prize category "Young Media Strategy". The winners were then determined by the main jury. In the "Creative Media Idea" category , MediaCom impressed with the "Share a coke - Say it all over Austria" campaign developed for Coca Cola and won the coveted golden pyramid. For the first time in the company's history, the Coca Cola lettering was replaced by popular first names. The message of sharing a personal Coca Cola with friends and family should be emotionally reinforced by an additional personal message from the target group. The target group was interacted with through the combination of a strong awareness campaign on TV and online videos plus a personalized OOH campaign. A total of 1.5 million contacts were generated and around 3,000 messages of greeting were sent. In the "Young Media Strategy" category , MediaCom was able to win with tele.ring"Never let the party end" enforce against all other supporters. The second Gold Media Award went to a sophisticated youth campaign based on the online platform TIP (tele.ring Important People). On this, young people could compete against each other with their party photos in order to become TIP and secure advantages at the tele.ring parties. An all-round campaign with sensational results: 6,000 registered users, 200,000 battle votes, 2 million page views & 6 minutes spent. The additional media value generated rose by 300 percent over the budget used. In addition to the two golden pyramids, MediaCom received 6 nominations as follows: Category Efficient Media Strategy: Ikea Austria - Ikea Multikatalog Innocent Alps Gmbh - Innocent top candidate Neuburger - Der Tiger Mars Austria OG - M & Ms Red and Yellow Category creative media idea: ÖBB Werbung - ÖBB Kunstvoll Reisen Category youth media strategy: Coca Cola GmbH - Share a Coke Up News GroupM reports ad recovery is on track to match 2007 high point in 2015 Read more news The latest blog posts Plan for expected moments Twitter's Dara Nasr on establishing key moments to connect with consumers Read more blogs MediaCom Global The latest updates from MediaCom Global RT @ MediaComUK : We're all gearing up for agency Connected Pitching day tomorrow - Good luck to all the teams involved. Read more tweets feature BLINK, the media industry magazine published by MediaCom. The latest edition of BLINK is now available here on the website. Read the rest of the article Home | Our People | Media planning and purchasing | MediaCom Results | News & Insights | Job Portal | Imprint | Terms and Conditions | SiteMap MediaCom . People first, better results © Copyright 2014 MediaCom