START BRAND DILMAH BLOG CONTACT Blog / Brand history and philosophy April 28, 2009 DILMAH, TEA STRAIGHT FROM THE PLANTATION “Tea is my whole life. For 60 years I have devoted every moment to it - I learn its new flavors, I care about the best growing, harvesting and processing conditions for it, I care about the packaging that is appropriate for the fresh leaves ... My personal attitude to what I do is visible in brand name - Dilmah was created from the names of my two sons, Dilhan and Malik. They are great tea experts - today we run our family business together. " (Merrill J. Fernando) Pioneering efforts The origins of the family venture of Merrill J. Fernando date back to 1950, when at the age of just eighteen he underwent a tipper training in London. There, he quickly understood that tea was traded according to unfair rules - it was transported in bulk for thousands of kilometers, mixed most often with inferior, cheaper crops, sold by intermediaries with a profit margin of several hundred percent, and his homeland, Ceylon, was a victim of fraud and manipulation. He decided that one day he would create his own brand, under the banner of which he would sell packaged tea at the place of harvest, in Ceylon. His first company, Merrill J. Fernando & Co. selling tea in bulk, it quickly achieved success - it was thanks to it that the first direct shipment of Ceylon tea reached Poland in 1956, and in the 1960s and 1970s. Plans and dreams Dreams of own brand for a long time could not be realized. There was a belief that former colonies had no experience in packaging tea, that they could only afford to supply "cheap raw material". However, Merrill J. Fernando was of the opinion that tea from Ceylon should constitute a decent source of livelihood for the inhabitants of the island, and the profits from its sale should be supplied to its actual producers - people who devote their entire lives to tea. Consumers also deserved a better product than the one offered by intermediaries - tea transported in bulk, mixed with teas from other countries and packaged, after many months, lost many of its taste and health benefits. Success Pod koniec lat 80. Merrill J. Fernando sprowadził na Cejlon swoją pierwszą maszynę paczkującą i stworzył markę Dilmah. Pierwsza partia sprzedanej herbaty Dilmah była czymś więcej, niż tylko jego osobistym sukcesem – po raz pierwszy złamany został postkolonialny monopol na handel paczkowaną herbatą. Dziś, po dwudziestu latach, Dilmah obecna jest w ponad dziewięćdziesięciu krajach świata, w niektórych będąc liderem rynku. Przedsiębiorczość W skład MJF Group wchodzą najlepsze plantacje, jedna z najnowocześniejszych na świecie fabryk paczkujących, laboratoria kontrolujące jakość produkcji oraz prowadzące działalność badawczą, kiperzy, firma brokerska, drukarnia opakowań oraz fabryka opakowań drewnianych i szereg innych. Merrill J. Fernando zintegrował cykl produkcji herbaty, dzięki czemu do hermetycznych opakowań trafiają listki zerwane z krzewu kilka, najwyżej kilkanaście dni wcześniej – ich najwyższa jakość kontrolowana jest zgodnie z wymogami ISO i HACCP. Rozwój MJF Group oraz fakt, że należy dziś do największych marek herbaty na świecie, nie zmienił dawnej pasji kiperskiej założyciela firmy – do dziś sam tworzy kompozycje herbat smakowych i gatunkowych, jego herbata nadal zbierana jest ręcznie, a firma wciąż stanowi własność rodzinną. Wrażliwość In 2005, Dilmah was honored by The Medinge Group with the title of Brand with Conscience, and in 2007, she received the Best Corporate Citizen Awards by the Ceylon Chamber of Commerce and the World Conservation Union (IUCN). Among others, caring for employees, the activities of the MJF Charitable Foundation, helping more than 10,000 Lankans in need, for example, victims of the memorable tsunami, Dilmah's systematic participation in raising the level and availability of health care and supporting small business in Sri Lanka, as well as activities to protect the environment natural. Tags: DILMAHTEAREGULATIONSBLACK TEAGREEN TEA CATEGORIES ALL OF THEM RECIPES HEALTH / LIFESTYLE ASSORTMENT THE HISTORY OF TEA EVENTS TAGS DILMAHTEAREGULATIONSBLACK TEAGREEN TEA SHOW MORE BACK TO THE TOP OF THE PAGE START BRAND DILMAH BLOG CONTACT Online shop NEWSLETTER SUBSCRIBE TO THE RSS FEED COPYRIGHT 2013 GOURMET FOODS SP. Z OO (EXCLUSIVE REPRESENTATIVE OF THE DILMAH BRAND IN POLAND) The Dilmah.pl website uses cookies. See details . ×