Resources Contact us Search Login About us What we do How we do it Financials Events The Purpose of Finance Media Home About us Our culture and values Why the penguins? ABOUT US Share WHY THE PENGUINS? Most people would agree that there is something intrinsically appealing about penguins but, for us, it's not simply a matter of a pleasing image. Penguins have been central to our brand since the company was founded in 2006. We like to think we share certain characteristics with these tenacious animals: Loyalty, adaptability, agility, resilience and determination. Most people would agree that there is something intrinsically appealing about penguins but, for us, it's not simply a matter of a pleasing image. Penguins are recognised as having certain characteristics which happen to be at the core of our company's ethos: Loyalty – penguins partner for life, benefit from group co-operation and nurture their offspring carefully. We provide outstanding service to our policyholders, work closely with all stakeholders, nurture our employees and protect our assets. Adaptability – penguins have adapted to life under the waves or on land, in many different environments. We are also agile, creating innovative, bespoke solutions to give our clients security and stability. Resilience – penguins are supremely resilient, able to withstand the long Antarctic winters, enduring months without food. Our strong, conservatively managed balance sheet ensures our resilience. With it we have withstood, and are able to withstand, the harshest of economic environments. Home Sitemap Privacy policy Terms of use Cookie Policy Making a complaint Manage cookie preferences © Copyright 2021 Pension Insurance Corporation plc by Emperor Pension Insurance Corporation plc is registered in England and Wales under company number 05706720. It is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority (FRN 454345). Its registered office is at 14 Cornhill, London EC3V 3ND. PIC is proud to hold a range of industry awards and accreditations. See our latest awards. Our use of cookies Our website uses ‘necessary cookies’ to make it work. To help us understand the information you’re most interested in and improve our website, we’d like to use ‘optional cookies’ but only if you allow this. Our ‘Manage cookie preferences’ tool gives you control over the types of cookies used when you visit our website; you can use the ‘Manage cookie preferences’ link at the bottom of any page on the website to review or update your cookie preferences. For more detailed information about the cookies we use, please visit our Cookies page. Accept all cookies Manage cookie preferences >