ENTERPRISE ESSENTIALS Call Sales: 1-888-248-9325 Help Center Log In Solutions Product Customers Partners Resources REQUEST DEMO Food & Beverage Di Bruno Bros. grows gourmet gift sales on BigCommerce Enterprise Specialty food retailer creates an online experience worthy of its iconic brand 63% $1.5K 6.5% 9% increase in conversion per month in saved hosting costs increase in online sales increase in orders See first-hand the features that empower businesses like Di Bruno Bros. to grow with BigCommerce. WATCH PRODUCT TOUR Business goal A high-quality online experience Gourmet food retailer Di Bruno Bros., an icon in Philadelphia’s culinary scene, has provided top-notch service and quality products for 75 years. In the early 2000s, they became one of the first specialty food retailers to sell online. But by 2014, their ecommerce system had become expensive and unwieldy, and their online store fell far short of the excellent shopping experience found in their brick-and-mortar locations. “Our previous website required a lot of custom code for many features that are included with BigCommerce, which made it really difficult for us to update,” recalled Janeane Tolomeo, marketing and content manager. With nearly 40% of traffic coming from mobile devices, Di Bruno also needed to significantly improve their mobile shopping experience. After years of wrestling with various ecommerce platforms and tools, the company decided it was time for a change. “The digital space continues to change exponentially, and having a platform proven to keep pace with trends and functionality advances was important to us,” said Tolomeo. TOPICS COVERED Food & Beverage Site Optimization Migration Stories BigCommerce is always listening to customers and updating its platform, giving us confidence that the investment in our site will continue to pay dividends well into the future. JANEANE TOLOMEO, MARKETING AND CONTENT MANAGER BigCommerce benefit Scalable, modern, cloud-based Di Bruno Bros. turned to the ecommerce experts at Groove to build a modern, feature-rich and responsive storefront on BigCommerce Enterprise. In particular, Di Bruno selected BigCommerce for its flexible, cloud-based platform. That allowed Groove to create an online storefront that offered the same quality customer experience provided in Di Bruno’s physical stores. Groove, a BigCommerce Partner, helped the company move their data to the BigCommerce platform in a matter of days. Shortly thereafter, they launched a new site that offers a beautiful shopping experience on any device. “We wanted to build a site that reflected the true essence of Di Bruno Bros.,” said Mack McGee, Groove principal. “The website needed to capture the quality and value the company provides, while also enabling it to drive growth.” With BigCommerce, the Di Bruno team also gets the benefit of regular platform updates and new functionality without development costs. Groove was instrumental in helping us embrace the BigCommerce platform and creating a powerful site that features our stunning product photography. BILL MIGNUCCI JR., PRESIDENT Now we have a site people want to visit. JANEANE TOLOMEO, MARKETING AND CONTENT MANAGER Big Results Higher conversion, lower costs Since moving, the company’s conversion rate has increased by an impressive 63%, in large part thanks to the improved mobile experience. They’ve also seen a 6.5% rise in sales and 9% increase in orders, plus a marked improvement in average time on site and pages viewed per visit. “Now we have a site people want to visit,” said Tolomeo. SEE MORE ON THESE TOPICS Food & Beverage Site Optimization Migration Stories More Stories of Success CuttingBoard Read their story Bulk Apothecary Read their story Beer Cartel Read their story PRODUCT FeaturesServicesEnterprise Pricing PARTNERS OverviewBecome a PartnerFind a PartnerAffiliatesPartner Offers CUSTOMERS Case StudiesStore Examples RESOURCES OverviewArticlesGuides & White PapersWebinarsEventsEcommerce BlogDeveloper BlogPodcast USE CASE SOLUTIONS Headless CommerceB2BWholesaleMulti-ChannelInternational INDUSTRY SOLUTIONS Apparel & FashionHealth & BeautyFood & BeverageManufacturingAutomotiveCBD COMPANY LeadersAbout UsCareersPressAwardsInvestor RelationsTerms of ServicePrivacy PolicyContact Us HELP CENTER BigCommerce CommunityKnowledge BaseVideosContact Tech SupportDeveloper CenterAPI DocumentationTheme Documentation TwitterFacebookLinkedInYouTubePinterestInstagram ©Copyright 2003 - 2021 BigCommerce Pty. Ltd. We use cookies (and other similar technologies) to improve your experience on our site and to serve you better. By using our website, you are agreeing to the collection of data as described in our Privacy Policy. You can change your preferences at any time. ✕