Featured Blogs Video Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role Lori Wizdo October 28, 2021 Watch Now Blog The President’s New Management Agenda Has A Clear Approach To Strengthen Customer Experience Rick Parrish 2 days ago The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it. Read More Blog Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race Phil Brunkard 2 days ago Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race. Read More Innovate To Differentiate Learn the four core competencies that a future fit technology strategy is built upon in this new guide. DOWNLOAD NOW Blog Four Sustainable Finance Takeaways From COP26 Ryan Skinner 6 days ago If COP26 isn’t remembered for an ambitious deal (like Paris or Kyoto), it might be remembered as the finance COP. Learn four key takeaways for business and finance leaders. Read More Video Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth Mike Proulx 6 days ago Watch Now Blog Predictions 2022: Software Development Adapts To A New Normal Chris Gardner 6 days ago New expectations call for new processes and tools. Learn how software development will adapt to the new normal in 2022. 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SIGN UP ALL INSIGHTS Blog Tendances Retail et eCommerce 2022 Thomas Husson 1 day ago Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce Read More Blog Will Your B2B Content Meet Buyer Expectations In 2022? Andia Tonner 5 days ago It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […] Read More Six Trends That Will Define B2B Marketing In 2022 Explore our Planning Assumptions guide for marketing executives and functional leaders and learn how to harness disruptive forces to drive growth. DOWNLOAD NOW Blog Authenticité, marketing, et transformation durable. Thomas Husson 5 days ago Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz Read More Blog We Don’t Need Another Hero, But We Could Use Some CAPES Jess Burn 6 days ago It’s safe to say, with phishing appearing perennially at the top of the attack vector list and business email compromise (BEC) causing $1.8 billion in losses to US businesses in 2020 alone, that email security is going to have a “what’s old is new again” moment as we move into 2022. While email security technology has been […] Read More Blog Earned Growth: A Boon Even For Companies That Cannot Implement The Metric Maxie Schmidt 6 days ago Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book Winning On Purpose, he and his coauthors Darci Darnell and Maureen Burns introduce a new metric: earned growth. They previewed the book and their idea in a recent Harvard Business Review article. Earned growth measures the […] Read More Blog All Brands Must Build Value From Direct-To-Consumer Michelle Beeson 7 days ago The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […] Read More Blog Announcing The First Forrester Wave™ Evaluation Covering Enterprise Fraud Management Solutions In Asia Pacific Meng Liu 7 days ago Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2021 is now live. Forrester defines enterprise fraud management (EFM) as “a solution that integrates data from multiple payment and non-payment transaction processing systems, online portals, and threat information sources and provides transaction monitoring, risk […] Read More The Six Elements Of A Meaningful Marketing Plan Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value. DOWNLOAD NOW Podcast Predictions 2022: Human Creativity Will Power Technology What It Means 7 days ago Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders — including one prediction that didn’t make the list. Listen Now Blog Predictions 2022: Crypto And The Specter Of Inflation Loom Large In Wealth Management Vijay Raghavan November 17, 2021 Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive. Read More Blog Welcome To The World Of No More Jobs Katy Tynan November 16, 2021 The concept of a "job" has always been a weak, albeit useful, construct. Employment in the future will focus far less on static jobs and far more on skills, experience, and adaptiveness. Read More Blog Seven Steps To Help Your Customer Service Heroes Through The “Container-Challenged Christmas” Max Ball November 16, 2021 Retail contact center agents (aka customer service heroes) typically deal with stressed-out shoppers during the holidays and the return period that extends through March. The shipping and supply chain crisis, however, will make the interactions of the past a walk in the park compared to what’s to come this season. As the season progresses, expect […] Read More Blog Cryptocurrency: Everything Retailers Need To Know Martha Bennett November 16, 2021 Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies. Read More See the future and gain a competitive advantage for 2022 Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide. GET THE GUIDE Video Predictions 2022: Leaders Who Embrace Trust Set The Bar For New Sustainability And AI Goals Jinan Budge November 16, 2021 Watch Now Blog Long-Form Natural Language Generation Is In Play This Week Boris Evelson November 16, 2021 A Forrester recommendation in a recent report is coming to fruition. In our Augmented BI Holds New Promises, But It’s Still Early Days report, we recommended to “find the right balance between customization and automation in NLG.” We also described two forms of natural language generation (NLG) for analytics: short-form NLG — automated but limited […] Read More Blog The Evolution Of Design In 2021: Learning From Design Vendors Andrew Hogan November 15, 2021 I’ve been out on paternity leave and needed to catch up. Design is changing rapidly, so I thought I would give a peek into my reading and analysis of recent results and announcements: More and more companies are investing in design and adopting new tools to design with. One sign is the interest in new(er) […] Read More Blog The Real Deal On IBM’s Latest Quantum Computing Announcement Brian Hopkins November 15, 2021 Understand three things about quantum computing before you read IBMs 127-qubit Eagle announcement. Read More Blog With Sales Tech, Getting You To Your Destination Is The Easy Part Seth Marrs November 15, 2021 Ask sales technology vendors these three questions to determine if their solutions can go beyond forecasting and provide insights that will help you consistently hit sales targets. Read More Predictions 2022 Live Chart a bold path to success in 2022. Hear our predictions for the year ahead. REGISTER NOW Blog The Metaverse Is Born — Now It Needs To Grow Up David Truog November 15, 2021 The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […] Read More Blog B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way Conrad Mills November 15, 2021 The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic, marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold? To help […] Read More Blog Forrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands Sucharita Kodali November 12, 2021 To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands. 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