800.800.7890 ColumbusCharlotteDetroitToledo (HQ) WORK SERVICES STRATEGIC PLANNING View our complete capabilities brochure From unconventional combinations of traditional and new media, to innovative ways to maximize marketing dollars, to jaw-dropping creative executions, everything we do is built upon a sound strategic foundation. We bring an in-depth understanding of the marketplace, decision-making channels, audiences, competitive landscape, client's industry and brand position to our development of the optimum go-to-market strategy. RESEARCH Research is the bedrock of all our strategic planning, from the development of optimal protocols to the effective facilitation of qualitative and quantitative sides. COMPETITIVE ANALYSIS A thorough review of major competitors provides a "snapshot" analysis of their brand, media and messaging strategies. COMMUNICATIONS AUDIT By reviewing existing marketing communications materials and re-evaluating current brand positions, we create an ideal baseline for measurement and success. SUCCESS CRITERIA Identifying goals, key messages, audiences and measurement for success is a critical part of every program. MARKETING COMMUNICATIONS PLANNING The development of strategic marketing communications plan--including timelines, media plan, tactics and budgets per change/audience--helps to ensure maximum ROI. WORK Collateral | Motion/Audio | Digital | Print | Brand/ID | Miscellaneous SERVICES Advertising | Branding | Consulting | Content | Design | Digital | Film/Video | Funnel Management | Inbound Marketing | Media Buying | Public Relations | Research | Sales Promotion | Social | Strategic Planning | Tradeshow Activation | 3D/CGI/CAD COLUMBUS 16 West Orchard Lane Columbus, Ohio 43229 800.800.7890 CHARLOTTE 7716 Wallace Lane Denver, North Carolina 28037 800.800.7890 DETROIT 888 Big Beaver Road Troy, MI 48084 800.800.7890 TOLEDO (HQ) 31 N Erie Street Toledo, OH 43604 800.800.7890 © 2021 Communica. All rights reserved. | Privacy Policy