be inspired work that inspires thought leadership capabilities Thought leadership demands more than just brilliant thinking. It demands having the dynamic skills and abilities to create actual work. That’s why our agency model is specifically designed with a highly experienced staff in both years and capability. Best yet, we don’t just work in silos. Each staff member has multiple skillsets, experiences and understandings of all disciplines, which allows us to problem solve and come to solutions quicker, offering better performance and results for your business. BRAND Brand planning Brand strategy Brand positioning Brand research Audience analysis Competition analysis Global brand audits MARKETING Search marketing Social media marketing Retail marketing Promotion marketing Experiential marketing Email Marketing CREATIVE Television advertising Radio advertising OOH advertising Collateral design Packaging design Print advertising Trade show design MEDIA Media planning Media strategy Media buying Partner relations SOCIAL Social media planning Social media strategy Social media buying Content development Creative campaigns DIGITAL Web design/development App design/development Search engine optimization Web advertising PUBLIC RELATIONS Strategic planning Media relations Creative campaigns Co-branding & partnerships Influencer outreach Press tours & events Brand reputation about the agency The Mitchells is a thought leadership agency that inspires your audience to buy into what your brand is offering – and to keep them buying. We do this by uncovering the unexpected audience insights to create original ownable ideas and messages that connects to your audience and differentiates your brand from the competition. Our staff hail from some of the most talented agencies and have overcome marketing challenges for many of the world’s most celebrated brands. We employ a broad spectrum of capabilities to solve a client’s business challenges, including brand strategy and development, social media, digital, public relations, creative and media. Our industry specializations include finance, healthcare, consumer goods, spirits and beverages, hospitality and travel, and restaurants. We have solid experience working with clients who have a local, regional, national and international presence, preserving the integrity of the overall brand while instilling an authenticity within the community in which the brand exists. We’re passionate about our work and what we create. Inspiring brands and the lives of the people in which they serve is something we do not take lightly. If we all do our parts, good things will come of it. We promise. YEAR FOUNDED 1971 49 years of driving revenue for clients CREATIVE AWARDS 2019 AAF Agency of the Year EMMY – Children’s ER Campaign ADDY’s – Children’s ER Campaign (National – Two Gold) NHA – National Healthcare Awards (BEST OF SHOW) SPECIALTY AREAS Healthcare Finance Travel/Tourism Consumer goods Spirits/Beverages Restaurant CORE VALUES Integrity Transparency Camaraderie Robin Stefanovich President Robin combines formidable business savvy with fine-tuned leadership skills and the soul of an artist. She has yet to encounter a challenge that intimidated her. Her experience gained from companies in industries such as defense, homeland security, and high-tech makes her extremely well suited to lead an advertising agency. Always on the go, Robin is an avid runner and traveler, sometimes doing both at the same time. Erich Stefanovich Chief Creative Officer A master at making a sales impact in the marketplace, Erich’s creative work is distinguished for the cultural impact he’s made on behalf of some of the world’s most celebrated brands, including Aflac, Absolut Vodka and The Ritz-Carlton, to name a few. He cut his creative teeth at some of the industry’s most prestigious creative agencies such as TBWA/Chiat Day, and Young & Rubicam. If it’s a sunny day, expect to see him on the trail on his mountain bike – or if it’s winter, on his skis buried in powder. LeeAnn Phillips Creative Director LeeAnn is one of those creatives that sees the big picture, never missing an opportunity to tell a brand’s story in the most wonderfully colorful way. Her ideas are authentic and they originate from truth. She takes the emotional and gives it a verbal and visual expression always sensitive to its origin. That’s not easy to do, which is why all the work she does never looks or feels the same. She’s a native Floridian (yes, they exist) always with a smile and always bringing cheer. Stuart Rubenstein Director of Business Development Stuart approaches business development with a fanatical focus on serving clients and fostering long-term relationships. His dynamic career is expansive and has included working internationally for a Fortune 50 company, and as CEO of his own firm he recently sold. Stuart deploys his extensive business experience, strategic thought leadership and knack for solving complex problems to help clients realize growth. When he’s not thinking about work, Stuart enjoys spending time throwing the pigskin with his daughter, relaxing at his beach house, and touring the country on his bicycle. Lisa Matthews Chief Operating Officer Lisa will tell you that true success comes from collaboration among clients, teammates and partners which gives rise to the dynamic thinking needed to drive a strong and effective communications strategy. Her sense of calm enables her to focus and provide quick thinking to create innovative ideas to highly complex business problems. Outside of work, it’s all about family time with her husband and kids. Madeleine Schneider Social Media Strategist Madeleine thrives in the intersection between strategy and creativity, working closely with clients ranging in industries from healthcare, restaurant to travel and tourism. She’s a master at telling their genuine, authentic stories, making engaging and everlasting connections with their audiences. Outside of work, Madeleine enjoys honing her skills in the kitchen and exploring farmers markets to hunt for the freshest local ingredients. Jason Hall Director of Digital Technology Jason is a techno wizard which in today’s digital world of 1’s and 0’s is an absolute must. He can pick up a new technology (if he didn’t create it) overnight which keeps clients and their business on the cutting edge. From complex websites to multi-factedemail programs, he understands the security, business & commerce protocols to bring a brand to life in the digital environment. When not clicking on his keyboard, he’s with his family walking along the beach looking for the perfect seashell. THE MITCHELLS AGENCY Home | Our Work | Capabilities | News | Connect | Careers 850-224-3175 1311 East 7th Avenue Tallahassee, FL 32303 FOLLOW US WORK WITH US