OUR WORK TREND LAB CASE STUDIES CONTACT US Orlando Pita Play At Costco Turning an artist's passion for touchable hair into a successful brand. Launched in 2012, Orlando Pita has grown from a two- SKU Costco line to generate more than $100M in sales. The namesake of celebrity hairdresser, Orlando Pita, the brand boasts a multi-platform approach to haircare with the goal of giving women runway-worthy hair from the comfort of their own home. When we started working with Orlando in 2012, we were drawn to his client roster and his passion for touchable hair. Leveraging a salon-quality platform, we immediately looked for a retail partner whose base would resonate with Orlando's story. Leveraging both data and relationships, we decided that Costco and the trending ingredient argan oil were a perfect match for Orlando's brand. This 9 year partnership resulted in over 10 exclusive products, a prestige DOTcom offering and a robust Amazon business. Previous Next COPYRIGHT © 2021 HATCHBEAUTY BRANDS

OUR WORK TREND LAB CASE STUDIES CONTACT US Natural Skincare To Club How we leveraged a trending ingredient to build a $100M business. In 2014, HatchBeauty Brands was tapped by Sam's Club to create a product line for their HABA section that resonated with what the HatchBeauty Brands Trend Lab had identified as a "clean-seeking" consumer. Leveraging consumer data and insights that suggested this consumer was curious about natural skincare options but intimidated by ingredients with 1,000 uses (e.g., coconut oil), HatchBeauty Brands brought to life our NatureWell line. Our breakout Coconut Oil Moisturizing Cream gave her a naturally infused option that worked for both face and body. We sold 1 million units the first year, and Allure compared the sell-out to the famed Kylie Lip Kits. Since 2015 we've continued to expand the line, leveraging hero ingredients, clean formulas, and a quest to simplify skincare (and now wellness) for that core consumer. To date, we've sold over $130M with new products rolling out on a quarterly basis. Previous Next COPYRIGHT © 2021 HATCHBEAUTY BRANDS