Open navigation Google and Essence launch contextual advertising powered by machine learning with Guardian Australia By Essence People are confronted with a huge volume of messages from brands each day. This only increases the need for marketers to create relevant and engaging creative that grabs attention. When brands thoughtfully associate the creative message to the media environment, then audiences are more receptive. Furthermore, with privacy more important to consumers than ever before, many advertisers and agencies in Australia are looking at how to deliver impactful advertising in a future-proofed way. READ MORE COMMERCE Essence report helps brands unlock potential of social commerce Essence AWARDS Essence wins at The Drum Awards for Social Media Essence COMPANY NEWS - LEADERSHIP ANNOUNCEMENTS Essence names Anthony Reeves President, Global Client Partner Essence COMPANY NEWS Deutsche Bank appoints Essence to lead from 2022 on multi-brand portfolio media campaigns Essence COMPANY NEWS GroupM appoints Pat Crowley to lead Essence Australia Essence COMPANY NEWS Carousell appoints Essence as integrated media agency of record Essence DATA STRATEGY How Essence utilised first-party data to help Google’s SMB advertising business expand its audience and capture new leads in APAC Essence COMMERCE What’s next for Singapore’s marketers as social commerce grows Aniket Basu CONSULTING Essence expands consultancy service to help brands harness market-leading digital innovation Essence WORK Helping ACRES drive increased online visibility, donors and volunteers to support animal protection and welfare Essence DIVERSITY IS ESSENTIAL Campaign Asia-Pacific and Essence co-host Diversity Talks 2021 as part of Women to Watch Essence COMPANY NEWS Global head of experience Garrick Schmitt named one of Adweek's Creative 100 Essence EXPERIENCE Encouraging higher message retention with voice-activated display banners for Google Nest in Australia Essence ANALYTICS Data and Analytics: Moving from a One-Size-Fits-All Approach to Customisation and Collaboration Aarti Bharadwaj COMPANY NEWS Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC Essence GAMING Gaming in the 2020s: Reach, rewards and the new meditation Clare Chapman DIVERSITY IS ESSENTIAL Essence partners with Campaign for Women to Watch Greater China 2022 Essence COMPANY NEWS - LEADERSHIP ANNOUNCEMENTS Essence appoints Anna Berry as UK Managing Director Essence DIVERSITY IS ESSENTIAL Diversity in Japan: The nail that sticks out will not be hammered down Essence COMPANY NEWS Essence launches new office in France Essence COMPANY NEWS Essence elevates Kota Murakami to Managing Director to lead the agency in Japan Essence DIVERSITY IS ESSENTIAL Building a culture of belonging is at the heart of DEI Essence COMPANY NEWS Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape Essence COMMERCE Finding the right fit for livestreaming advertising and mitigating brand safety risk Charlene Tan COMMERCE Quick Commerce: Third Generation of Commerce Aniket Basu DIVERSITY IS ESSENTIAL Essence partners with Campaign Asia-Pacific for Women to Watch 2021 Essence WORK Helping Club Rainbow drive increased online visibility, donors and volunteers to support children with chronic illnesses and their families Essence WORK Helping Bethesda Care Services accelerate digital transformation, and drive increased visibility, donations and volunteers to support families and individuals in need Essence EXPERIENCE Driving relevance with live-device context for Google Pixel 5 launch in Japan Essence COMPANY NEWS Essence strengthens Experience offering with appointment of Magda Wolder as Head of Experience, APAC Essence COMMERCE India’s e-commerce surge: Fulfilling consumer needs with human experiences Oindrila Roy DATA STRATEGY Creative personalisation in a privacy-first world Malik Roberts ANALYTICS Driving real-time media strategies with data and signals Aarti Bharadwaj READ MORE ARTICLES Case Study How did Essence and Google use machine learning to drive higher value Google Store sales? 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