Home Profile Products News Contacts atar (atar) the term Atar of Indo-Iranian origin dates back to the time of Zoroaster and means "the divine fire", "visible and invisible fire", source of light and heat. (atar) essence (of flowers) "apothecary", "perfumes", natural perfumes with flowers by slow and low temperature distillation. naive (na-ive) from the French naìf, and from the Latin natvus, synonymous with natural, spontaneous, non-artificial. Atar Naive Srl - via Trento, 24 - 16018 Mignanego (GE) - tel. +39 010 7729038 - fax +39 010 7727140 - www.atarnaive.com - info@atarnaive.com - PIVA 01449630993 © Copyrights 2012 Atar Naive - All rights reserverd