ABACUS HOTELS LTD BOOKING TERMS TERMS OF USE PRIVACY POLICY Abacus Hotels Ltd Privacy Policy This Privacy and Data Protection Policy governs the manner in which Abacus Hotels collects, uses, maintains and discloses information and data collected from customers and prospective customers. Personal identification information We may collect personal identification information from customers and prospective customers in a variety of ways, including, but not limited to, when users visit our website, subscribe to marketing information, fill out a form, become a customer and in connection with other activities, services, features or resources we make available in our business. You have to op-in to enable us to contact you. Customers and prospective customers may visit our website anonymously. We will only collect personal identification information from customers and prospective customers if they voluntarily submit such information to us. Customers and prospective customers can refuse to supply personally identification information. Non-personal identification information We may collect non-personal identification information about customers and prospective customers whenever they interact with our website. Non-personal identification information may include the browser name, the type of computer and technical information about users customers of our website, such as the operating system and the Internet service providers utilized and other similar information. What data we collect about you We may process the following categories of personal data about you: What data we collect Why we process this data Our lawful grounds Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. For the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Legitimate interests to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims. Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. To supply the goods and/or services you have purchased and to keep records of such transactions. Performance of a contract between you and us and/or taking steps at your request to enter into such a contract. User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. To operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Legitimate interests to enable us to properly administer our website and our business. Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. To analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Legitimate interests to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy. Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. To enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Legitimate interests to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy. We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you and to measure or understand the effectiveness of the advertising we serve you. Legitimate interests to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business). Web browser cookies Our website may use "cookies" to enhance a user’s experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the website may not function properly. Personal information We may collect and use customers' and prospective customers' personal information for the following purposes: To improve customer service Information you provide helps us respond to your customer service requests and support needs more efficiently To improve our website To improve our products and services To send periodic emails We may use your email address to send you information and updates about your booking. It may also be used to respond to your inquiries, questions, and/or other requests. If you decide to opt-in to our mailing list, you will receive emails that may include promotions, company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or you may contact us via our website. How we protect your information We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information and data. Our customer and prospective customer lists are stored off-site by a third-party who maintains appropriate data protection measures. Sharing your personal information We do not sell, trade, or rent customers and prospective customers personal identification information to others. We use third party service providers to help us operate our business and the or administer activities on our behalf, such as sending out emails, newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. We may share your data with Best Western International, Best Western Great Britain and Best Western suppliers working on our behalf. For further details on how your data is used and stored by Best Western Hotels, please see Best Western Hotels’ privacy policy. Changes to this privacy policy We have the discretion to update this privacy policy at any time. We encourage customers and prospective customers to frequently check our website for any changes or to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. Your acceptance of these terms By using this website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our website. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes. Your legal rights Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent. You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/ If you wish to exercise any of the rights set out above, please email marketing. Your right to be forgotten If you are no longer a customer of the Abacus Hotels, you can request in writing that we delete all personal information and data on you. We will action this request within 14 days. Contacting us If you have any questions about this Privacy and Data Protection Policy or the data we hold on you, please contact: Data Protection Abacus Hotels White Lion House, 20 Station Street, Swaffham, PE37 7LH © Abacus Hotels Ltd. Swaffham, Norfolk, PE37 7LH Tel +44 (0)1760 725725 Email us