HELLO WORK CLIENTS TEAM BOOKS NEWS DE LIJN – MOBILE MONDAY DE LIJN – MOBILE MONDAY SITUATION People seem to be very attached to their cars. Therefore, people appeared to be very reluctant to adapt their mobile habits and try out different ways of transport. The result: every morning, thousands of people are stuck in huge traffic jams, a problem that keeps on growing bigger year after year. SOLUTION To tackle this problem, and to show that ‘De Lijn’, Flanders’ own bus- and tram company, is an expert in combi-mobility, we created Mobile Monday. On Mobile Monday, ‘De Lijn’ encourages everyone on the move, to consider another vehicle just for one day a week, like biking, carpooling or even walking to work.A fully integrated on- and offline behavioural campaign was launched in which all participants were informed on the different commuting possibilities and were motivated to switch vehicles if only just once a week. Every week, registered participants were motivated to earn points via our online platform, got inspiration via e-mailings and received free bus or tram tickets. LDV United Rijnkaai 100 busA15 / De*Hangar 2000 Antwerpen Get directions M. info@ldv.be T. +32 3 229 29 29 Privacy Notice By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

HELLO WORK CLIENTS TEAM BOOKS NEWS BRUGGE KAAS – SLICED CHEESE BRUGGE KAAS – SLICED CHEESE SITUATION Brugge Kaas is one of the best-known cheeses on the Belgian market, but is mostly linked to their hero product, Oud Brugge. But how to make our customers realise that they can buy their favourite block of cheese in slices as well? SOLUTION We dramatized the inconvenience of not having pre-sliced cheese in a regular, day-to-day environment. We showed how a young child had to take care of her own spread for lunch by bringing an entire wheel of cheese to school, firmly buckled to her backpack. The message is as clear as it’s simple; there’s also an easy way to enjoy your favourite cheese on your bread: slices. LDV United Rijnkaai 100 busA15 / De*Hangar 2000 Antwerpen Get directions M. info@ldv.be T. +32 3 229 29 29 Privacy Notice By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.