Companies Artist Programs Jobs Press Contact Press / 2021 Thursday 29 July 2021 “WhatTheBook” produced by Banijay Live Artist Brand is now available on TikTok Initially, 36 episodes lasting around 30-60 seconds will be produced as part of #LernenMitTiktok Today “WhatTheBook” starts on TikTok with the first episode, there are three episodes every week The format is a literary format that takes a closer look at various readings and brings TikTok users closer to them with wit and knowledge The format is hosted by comedienne Saskia Fröhlich What is Goethe's “The Sorrows of Young Werther” about again? What do you learn from the Harry Potter books? Why should one also read the books for “Bridgerton”? The new “WhatTheBook” format on TikTok provides information and provides users with various types of reading in an entertaining and, at the same time, informative way. The aim of the format is to help users to learn, to translate literature in an understandable manner and at eye level with users for TikTok and thus to encourage reading. “WhatTheBook” is produced as part of #LernenMitTikTok. The original, initially comprising 36 episodes, starts today with the first short video. The videos are shot in the format 9:16 and are between 30-60 seconds long. The hashtag #BookTok has over ten billion views on TikTok. WhatTheBook helps to understand difficult to understand literature, arouses interest in books and looks at relevant contemporary literature. The books are presented in various formats such as sketches, speed summaries, "book vs. series" or "novel vs. reality". Saskia Fröhlich is the face and host of the format. With 67,800 subscribers and 1.7 million likes on TikTok, the native of the Ruhr area is known for her videos on the platform. Her TikTok videos are mostly about comedy and skits. The Banijay LAB production's first TikTok original is directed by Anna-Luisa Espinosa. The creative producer is Marcus Nesseler, Production Manager Benedict Brinkmann, Head of Online & Social Thomas Comba and Executive Producer Kristian Costa-Zahn. The shooting took place under strict corona protective measures. All protagonists and the team were tested negative for the corona virus in advance. Back to overview Press Tickets Jobs Contact Directions © 2021 BRAINPOOL TV GmbH - Imprint - Data protection