Services Work People Careers News Contact FutureVision Offices EN next Bradesco 01/ The Challenge Digital natives, or millennials, see banking as a necessary partner—one that doesn't necessarily behave the way they expect a partner to do. Traditional banks are proactive only when it comes to selling you something. Most of the time they are reactive, confusing, and don't help customers establish, let alone achieve, their financial goals. That’s why Bradesco, one of the biggest banks in Brazil, decided to create a new bank for a new generation. The answer: Bradesco next, a new bank for the digital age, with the consumer in the center. Designed around their desires, wishes, and behaviours, next would help them better manage their money and reach their financial potential. 02/ The Story Millennials want a bank that understands them and can anticipate actions to help make better decisions. Based on these findings we've created next bank to use data to create a more human banking experience—one that helps customers easily set and reach their goals. The next brand was designed to express its purpose, guiding customers to achieve their short- and long-term ambitions. The experience is also uniquely tailored to each customer, making banking simple and intuitive with personalized features. In a nod to the value of millennials’ social networks, "Vaquinha" makes it easy to split payments with friends. “Flow” serves as a personal advisor and coach, giving tips to help customers reach their goals. "Objectives" helps guide their investments and make dreams a reality. Next’s business model is rooted in the belief that customer retention and upselling stems from creating value and utility. Instead of hard selling products, next empowers customers to buy what they need, when and how they need it, so that banking becomes seamless, intuitive, relevant—and even fun. 03/ Result In 2020 the Next bank was elected the Best Digital Bank in Brazil by the Global Finance magazine for the 3rd consecutive year. He also took the award in the Most Innovative Digital Bank subcategory. An international recognition that contemplates the innovation and excellence of digital banks worldwide. 04/ The launch movie Bradesco bet on humor to present its new digital platform, Next, for the generation of young people. The film stars Ken Jeong - Mr. Chow from the If You Drink, Don't Marry trilogy - presenting stories of young people getting help to achieve their dreams. The action was not only produced to demonstrate the product, but the script was also created as a branded content, giving priority to history and entertainment and finally, leaving the platform in the background. 05/ 2019 / next "Mimos"campaign next presents the exclusive benefits and advantages that its customers are entitled to. The campaign's objective is to position next as the digital bank that brings more convenience to customers. 06/ 2020 / A Next for each version of you This year the objective was to reinforce the idea of “make it happen”, a concept that structures the brand as a complete and free digital bank, connected to the moment when we lived in the middle of a pandemic and to the different life contexts of each person. In the film, a woman and her various “versions” are going out of their way to perform different tasks. Next's solutions appear to help you every moment, like the famous “treats” (discounts on partners), free transfers, online purchases and virtual cards, among others. Awards Winner, Grand Prix: Design Winner, Grand Prix: Design Winner, Grand Prix: Digital Production Winner, Grand Prix: Digital Production Gold, Design: Branding & Corporate Image Gold, Design: Branding & Corporate Image Gold, Digital Production: Navigation & Interface Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Gold, Consumer: Financial Software/Tech Silver, Design: Product Design Silver, Design: Product Design Silver, Design: Digital Design Silver, Design: Digital Design Gold, Craft: Design/Identity Gold, Craft: Design/Identity Gold, Mobile: Applications Gold, Mobile: Applications Gold, Digital Production: Art Direction Gold, Digital Production: Art Direction Gold, Digital Production: Global Design Gold, Digital Production: Global Design Silver, Digital Production: User Experience Silver, Digital Production: User Experience Silver, Innovation: Technology Silver, Innovation: Technology Silver, Content: Brand Experience Silver, Content: Brand Experience Bronze, Interactive: Applications Bronze, Interactive: Applications Gold, Use of Discipline: Branding Gold, Use of Discipline: Branding Gold, Use of Discipline: Design Gold, Use of Discipline: Design Gold, Use of Discipline: Interactive Gold, Use of Discipline: Interactive Finance Business Consulting Communications Products + Services Studio Consulting Brand AI Sao Paulo R/GA Offices Office Collaborations Sao Paulo Brazil Related The Next Big Move Who Is Kevin Love? 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