Warren Moss My Blog – My View Search Main menu Skip to primary content Skip to secondary content Home About Warren Moss Contact TAG ARCHIVES: DEAL MAKING Story telling in sales Posted on March 25, 2013 Remember your group of friends from high school? There were two types of people in the group: those that could tell a joke with such conviction that people would laugh hysterically and then those that could take even the funniest of jokes and not be able to deliver it properly. Why is it that you could take the same joke, give it to two people and see two totally different outcomes? Storytelling. The art and skill of being able to tell a good story. Those of you who know me will know that I have a passion for sales and deal making. I am also lucky enough to work with some unbelievable people who are award winning sales people and deal makers. I am therefore exposed to the top sales people / deal makers in the advertising industry. When I study the people that I work with, I consistently find that the people that are able to tell a great story are consistently better at selling than people who can’t tell a good story. Even if you look at our history, story telling has been around for generations and traditions are passed down through the generations via storytelling. If you want to succeed in sales, learn to tell a great story. Posted in Business Thoughts | Tagged deal making, sales, storytelling | Leave a reply POPULAR POSTS The importance of prioritizing 4 Observations after a restructure 5 Lessons I learned in a restructure Closing the deal – like a dog About Warren Moss RECENT POSTS 3 lessons we’ve learned from The Demographica Awards CEOs should not play the odds 4 Observations after a restructure 5 Lessons I learned in a restructure You need to believe to sell RECENT COMMENTS Imaan on 5 Lessons I learned in a restructure Qaanita Brown-de Bruyn on You are the company you keep warrenmoss on 5 Lessons I learned in a restructure Mongezi on 5 Lessons I learned in a restructure tom on You need to believe to sell CATEGORIES Business Thoughts Entrepreneurship Inspiration Proudly powered by WordPress