HOME our expertise | about cpm france | our customers | our teams | cpm jobs | news | cpm in the world | contact us MONDADORI FRANCE: 9,000 VISITS PER YEAR, OPTIMUM VISIBILITY Go back to main View more case studies THE INITIAL CHALLENGE To apply CPM France's field know-how in hypermarkets and supermarkets to the “press” section of hypermarkets: this is Mondadori's choice. The goal: to optimize the visibility of its titles on the shelves and increase their “movement rate” (therefore the switch from overlapped shelves to full-page shelves, then to batteries, even to POS furniture). For that, the systematic visit of the points of sale makes the difference. THE CPM DEVICE 350 points of sale visited every two weeks by 45 CPM merchandisers-experts, responsible for highlighting the priority titles of the moment and reporting the results obtained, in real time from their smartphone. RESULTS 20 to 30 % average movement rate. A global visibility of securities multiplied by 2.5 . The close ties forged with department managers have facilitated more ad hoc operations, such as the deployment of POS on masts in around a hundred stores. 9000 visits per year. Global visibility of titles multiplied by 2.5. " +33 (0) 1 40 95 25 00 | Contact us Change Country view all on map International Australia Belgium China France Germany Hong Kong India Ireland Italy Netherlands Singapore Spain Switzerland Thailand United Kingdom United States Vietnam Registered Office: 14 Boulevard des Frères Voisin, 92130 Issy les Moulineaux, Paris, France © CPM Group. All rights reserved. Terms of use RECEPTION our expertise our clients news contact us Follow us: Facebook linkedin google + twitter Youtube