SERVICES ABOUT CONTACT POSTS Customer Portal "My passion has always been securing property and saving lives." — Ron Cruder Our Vision To be the “go-to” company for fire protection and security services in the Tri-State area. Our Mission To save lives and secure property, while building long-term relationships with our clients based on exemplary service and quality workmanship. Values PASSIONATE By bringing passion to our work. Whether dealing with clients or our own teammates, we’ll bring enthusiasm and positive energy to all we do. After all, we chose to work together to create a new kind of fire and life safety company. Let’s change the marketplace—and let’s have fun doing it. INNOVATIVE By bringing new ideas and technologies to the market. In an industry that celebrates tradition and history, we’ve chosen to build a brand that embraces innovation and change. That, alone, makes us different from our competitors. We’ll remain committed to creative thinking, new ideas, and open-mindedness. IMPACTFUL By impacting real lives. It’s easy to focus on the physical items we sell and service (fire extinguishers, suppression systems, etc.). But we’ll never forget why we sell and service them. Ultimately, we’re here to save lives. And we take pride in that. GENUINE By developing genuine relationships. We do what say. It’s as simple as that. In every conversation, every day, we’ll be authentic and dependable. We owe our clients more than fire security and life protection systems. We owe them compassion. We owe them our best effort. . We Believe Our combined 150 years of industry experience inspires confidence in our clients. Our customers can be sure that their lives, property and investments are secured with the most advanced fire protection and security technology processes available. Positive innovation and change comes from creativity, open-mindedness and the desire to do better. In the strength of having a diverse and experienced workforce. Success requires that we stay on the leading edge of our industry - supporting ongoing training and education and investing in operational, managerial and technological programs. The dedication of generations of employees has helped us become an industry leader in our region. In our commitment to getting the job done on time and on budget. LEGACY Advanced Fire Company was established in 2001 by Ron and Roberta Cruder, born out of a family business from 1957. Mike Cruder wanted to start a business that would stand the test of time. In 1957 he decided on fire safety and began selling fire extinguishers door to door. He traveled by street car with his sample kits. His first extinguisher shop was a garage on Zeller Street in Greensburg, Pennsylvania. Mike also had a passion for scuba diving and designed some of the first underwater breathing apparatus. As Mike’s business grew his customers needed extinguishers serviced, so Mike bought a refill kit. By the early 1960s he was the first vendor in the Pittsburgh area to sell dry powder fire extinguishers. At this point Advanced Fire had established itself as a pioneer in Western Pennsylvania fire protection. In 1966, at the age of 15, Mike’s son Ronald began working for the company. He would go on to be the president, managing company operations for over 50 years. Ron would usher in Pennsylvania’s coal boom in the early 1970s - working above and below ground on fire protection for large mining operations. In 1992 Ron formed the sprinkler division with his wife Roberta Cruder and partner Bill Oldham. This expansion energized the company and created new opportunities in customer service. In 2010 Ron’s son Jered, seeing an increase in demand for monitoring and video based CCTV access control systems, started the security division of Advanced Fire. Jared’s passion for technology, digital networks and integrated location security made this division a huge value to their customers. This was also the next step in establishing Advanced Fire as a third generation business with strong roots in the community of Western Pennsylvania. In August of 2020 the Cruders decided to build on this legacy by joining forces with CertaSite. For them, this partnership was an opportunity to enrich their customers’ experience, shared values and code of ethics. With new perspective and expanded capabilities they are excited to spearhead the next chapter in Western Pennsylvania fire protection. © 2021 Advanced Fire a CertaSite Company