HOME NEWS BAKELITE'S "NEXT GENERATION SYNTHETICS" BRAND POSITIONING BECOME AN INTERACTIVE EXPERIENCE LOADING... BACK BAKELITE’S “NEXT GENERATION SYNTHETICS” BRAND POSITIONING BECOME AN INTERACTIVE EXPERIENCE Clustering of visually similar products into categories with an affinity to the target group Clear and playful communication of the many touch points with Bakelite products Tangible future strength of thermoset plastics for more sustainable products ET GLOBAL developed a new, digital communication for the traditional company Bakelite with more than 100 years of experience. The target orientation is the presentation as a future-oriented and leading phenolic resin company of the 21st century. With in-depth industry knowledge, ET GLOBAL developed initial product categories for staging that are easy to understand for both industrial customers and end users: House, Transportation, Formaldehyde, Industrial and Specialties. In the development phase, we tested our concept again and again in several development stages and adapted and expanded it to the content and the needs of the client and the users. In this way, we were able to find an optimal solution together with the customer. Diese Website verwendet Cookies. Einige davon sind technisch notwendig, um Ihnen die Website anzuzeigen. Andere sind optional (z. B. Tracking-Dienste) und werden erst nach Ihrer Einwilligung gesetzt. Um Ihnen das beste Nutzererlebnis zu gewähren, klicken Sie daher bitte auf OK. OK ABLEHNEN MEHR INFORMATIONEN

HOME PRIVACY LOADING... PRIVACY POLICY Personal data (usually referred to just as “data” below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there. Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the “GDPR”), “processing” refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not. The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control. Diese Website verwendet Cookies. Einige davon sind technisch notwendig, um Ihnen die Website anzuzeigen. Andere sind optional (z. B. Tracking-Dienste) und werden erst nach Ihrer Einwilligung gesetzt. Um Ihnen das beste Nutzererlebnis zu gewähren, klicken Sie daher bitte auf OK. OK ABLEHNEN MEHR INFORMATIONEN