Search Sell Inform Professional Domain Contact Notifications My Searches Car park Login Personalization of user experience For general information regarding the protection of your personal information, see our privacy policy, further information on the use of cookies, web beacons and similar technologies can be found in our statement regarding cookies, web beacons and similar technologies. Control the information mobile.de uses to personalize your user experience When you use mobile.de, you're in control of the information you share and can update your settings any time. This site describes how we use cookies, collaborate with advertisers, and collect information from your different devices to create a consistent and personalized experience for you. In order to optimize your experience, we would recommend that you activate all slider bars below thereby giving us your consent. You can update these choices now or at any point in the future for any processing purposes and/or partners by activating the slider bar for each processing purpose for all or individual partners. If you update your setting only for individual partners within a processing purpose, this setting will automatically be applied to the partner(s) concerned for further processing purposes. Save and proceed Accept all and continue Depending on the type of data they collect, use, and process some of our partners have asked for your consent while others operate on the basis of legitimate interest and require you to opt-out using the slider bars for legitimate interest for the relevant processing purpose for all or individual vendors if you do not wish your information to be processed by them. For information on each partner and to exercise your choices, click "Show partners" in each section below. TCF vendors Store and/or access information on a device Consent Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. Vendors can: Store and access information on the device such as cookies and device identifiers presented to a user. Show vendors Select basic ads Legitimate Interest Consent Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. To do basic ad selection vendors can: Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address Use a user’s non-precise geolocation data Control the frequency of ads shown to a user. Sequence the order in which ads are shown to a user. Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context Vendors cannot: Create a personalised ads profile using this information for the selection of future ads without a separate legal basis to create a personalised ads profile. N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted. Show vendors Create a personalised ads profile Consent A profile can be built about you and your interests to show you personalised ads that are relevant to you. To create a personalised ads profile vendors can: Collect information about a user, including a user's activity, interests, demographic information, or location, to create or edit a user profile for use in personalised advertising. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising. Show vendors Select personalised ads Consent Personalised ads can be shown to you based on a profile about you. To select personalised ads vendors can: Select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information. Show vendors Create a personalised content profile Consent A profile can be built about you and your interests to show you personalised content that is relevant to you. To create a personalised content profile vendors can: Collect information about a user, including a user's activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for personalising content. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content. Show vendors Select personalised content Consent Personalised content can be shown to you based on a profile about you. To select personalised content vendors can: Select personalised content based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information. Show vendors Measure ad performance Legitimate Interest Consent The performance and effectiveness of ads that you see or interact with can be measured. To measure ad performance vendors can: Measure whether and how ads were delivered to and interacted with by a user Provide reporting about ads including their effectiveness and performance Provide reporting about users who interacted with ads using data observed during the course of the user's interaction with that ad Provide reporting to publishers about the ads displayed on their property Measure whether an ad is serving in a suitable editorial environment (brand-safe) context Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity Combine this information with other information previously collected, including from across websites and apps Vendors cannot: *Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9) Show vendors Measure content performance Consent The performance and effectiveness of content that you see or interact with can be measured. To measure content performance vendors can: Measure and report on how content was delivered to and interacted with by users. Provide reporting, using directly measurable or known information, about users who interacted with the content Combine this information with other information previously collected, including from across websites and apps. Vendors cannot: Measure whether and how ads (including native ads) were delivered to and interacted with by a user. Apply panel- or similarly derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9) Show vendors Apply market research to generate audience insights Legitimate Interest Consent Market research can be used to learn more about the audiences who visit sites/apps and view ads. To apply market research to generate audience insights vendors can: Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights. Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights. Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources (Feature 1) Combine this information with other information previously collected including from across websites and apps. Vendors cannot: Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance. Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance. Show vendors Develop and improve products Legitimate Interest Consent Your data can be used to improve existing systems and software, and to develop new products To develop new products and improve products vendors can: Use information to improve their existing products with new features and to develop new products Create new models and algorithms through machine learning Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose Show vendors Special Purposes Ensure security, prevent fraud, and debug To ensure security, prevent fraud and debug vendors can: Ensure data are securely transmitted Detect and prevent malicious, fraudulent, invalid, or illegal activity. Ensure correct and efficient operation of systems and processes, including to monitor and enhance the performance of systems and processes engaged in permitted purposes Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose. Note: Data collected and used to ensure security, prevent fraud, and debug may include automatically-sent device characteristics for identification, precise geolocation data, and data obtained by actively scanning device characteristics for identification without separate disclosure and/or opt-in. Technically deliver ads or content To deliver information and respond to technical requests vendors can: Use a user’s IP address to deliver an ad over the internet Respond to a user’s interaction with an ad by sending the user to a landing page Use a user’s IP address to deliver content over the internet Respond to a user’s interaction with content by sending the user to a landing page Use information about the device type and capabilities for delivering ads or content, for example, to deliver the right size ad creative or video file in a format supported by the device Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose Features Match and combine offline data sources Vendors can: Combine data obtained offline with data collected online in support of one or more Purposes or Special Purposes. Link different devices Vendors can: Deterministically determine that two or more devices belong to the same user or household Probabilistically determine that two or more devices belong to the same user or household Actively scan device characteristics for identification for probabilistic identification if users have allowed vendors to actively scan device characteristics for identification (Special Feature 2) Receive and use automatically-sent device characteristics for identification Vendors can: Create an identifier using data collected automatically from a device for specific characteristics, e.g. IP address, user-agent string. Use such an identifier to attempt to re-identify a device. Vendors cannot: Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed font or screen resolution without users’ separate opt-in to actively scanning device characteristics for identification. Use such an identifier to re-identify a device. What information is being used? Here is a complete list of the information that may be gathered: Type of browser and its settings Information about the device and its operating system Cookie information (e.g. cookie ID) User segmentation Information about other identifiers assigned to the device The IP address from which the device accesses mobile.de's website or mobile application Information about the user's activity on that device, including activity on mobile.de and web pages and mobile apps visited or used Information about the approximate (or, if you expressly agree, the exact) geographic location of the device when it accesses a website or mobile application Other User Analytics by third parties No We use third-party analytics tools (see Partners) to recognize users when they visit and use our services and to collect usage data for analytics purposes (e.g. number of visitors and web page views or interaction with our Services such as use of the contact function in listings or clicks on ads). Thereby we can tailor the content of our services more specifically to your needs and preferences and improve our offer for you. If you are logged into your user account, the analysis can take place across different end devices. Tool for user analysis No We also use our own user analysis tool in order to recognise our users' preferences when they visit and use our websites, services, applications and tools and to collect statistical data (e.g. with respect to the number of visitors and website accesses or the interaction with our services such as use of the contact function in the ads or clicks on banner ads). This way, we can adjust the content of our websites, services, applications and tools more specifically to your needs and preferences and thus improve our services for you. We collect the data relating to use in pseudonymised form. When you are logged in to your mobile.de user account, the analysis can take place across different end devices. The usage data are never linked to you as an individual. If you do not want us to collect pseudonymised data regarding your visit to our website and the use of our services, applications and tools, you can object to this with future effect at any time when using a desktop computer at any time by clicking here on the following button. As an alternative, you can also generally deactivate cookies in your browser or device settings. If you do this, you may not be able to make full use all of the functions of this website. Please note that the deactivation always applies only to that end device via which it was implemented. You have to implement it separately for other end devices. Notice: Please note that technology in your browser is used for the valid deactivation that makes it possible for us to recognise that you have objected to the collection of data and excludes you from the collection of data. If you delete your browser data, you must implement the deactivation again. Please also note that you must implement the deactivation for each browser and each end device separately. You can find information and how to deactivate data collection on mobile end devices under the settings ”Legal – About Tracking – mobile.de tool for user analysis” in the mobile.de app. If you delete the app data relating to the mobile.de app on an Android end device, the deactivation must be implemented again. The deactivation must also be implemented again if you delete the mobile.de app on an iOS end device and then reinstall it. Facebook Advertising No We use and share information about how you use mobile.de and certain personal information about you like your Cookie ID with Facebook via the standard Facebook Pixel, in order to personalize mobile.de and third-party advertising for you on Facebook’s platforms. You will find more information on Facebook’s processing of personal data at https://www.facebook.com/about/privacy. Additional Google advertising partners No Google uses cookies and collects information about your device and the use of this website for partners who do not participate in the IAB Transparency and Consent Framework (TCF) (and are therefore not named as partners below the processing purposes listed above). Further information about the use of cookies and data by Google: How Google uses cookies and data. Show vendors Providing User Segment Data to Advertisers No We compile segments with pseudonymized user data and offer data matches of these user segments to advertisers via our partners to personalize their ads and identify user groups with similar interests (so-called "lookalikes"). Direct personal data (e.g. name or email address) are not disclosed to the advertiser or our partners during this process at any time. A user segment may consist of, for example, users who searched for a certain vehicle model during a specific period. If an advertiser is interested in this user segment, the advertiser may acquire the right to carry out a data comparison via our partners. Such data comparisons merely inform the advertiser about which users already known to the advertiser are included in the specific mobile.de user segment (so-called "matching"). The advertiser may use this information to display personalized - i.e. interest-based - ads to users. Matching is always pseudonymized, i.e. based on a unique identifier, such as a cookie ID. Furthermore, our user segments allow the advertiser to identify unique features and profile characteristics of user groups that are of interest to the advertiser. This enables the advertiser to search for and display personalized ads to similar users ("lookalikes") in their own database. 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