Play 1 2 3 4 5 6 Texas Burger Showdown McDonald’s asked Moroch to design a program that would help it build brand equity in the face of new “gourmet” burger chains popping up throughout Texas. Specifically, McDonald’s wanted to promote its fresh beef and highlight the fact that any McDonald’s sandwich can be customized to meet any taste. From that, Moroch designed and launched the Texas Burger Showdown, an integrated marketing campaign centered around a user-generated burger design contest. McDonald’s customers were invited to an interactive website where they could design their own unique burger using one of over 60 ingredients, with the promise that the winning burger would then be sold in McDonald’s throughout Texas. Five finalists were selected from over 25,000 submissions. And after more than 200,000 votes, the Lone Star Stack was crowned the winning burger. The campaign received positive coverage in both local and national media, generating over 9 billion earned media impressions for the brand. The campaign was also featured at the 2016 Adobe Conference. Altogether, over 1.6 million Texas Burgers were sold in Texas during the campaign period. Overall sales at participating restaurants rose 3.0%, and guest counts climbed +3.1%. It was one of the most successful and innovative marketing campaigns in McDonald’s history. client McDonald's The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy

Play 1 2 3 4 McDonald’s TV Spots Here’s just a small sampling of the television work Moroch produces for McDonald’s. We produce award-winning spots for over 57 co-ops around the United States every year. client McDonald’s awards 1 Regional Bronze ADDY 1 Local Gold ADDY 2 Local Bronze ADDYs The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy

Play Pure Fishing How do you substantiate the near-indescribable nature of one of the most famous and resilient fishing rods in the world? Through spousal quarrels of course. This TV campaign for the Ugly Stik® brand fishing rod uses a mixture of humor and domestic turmoil to substantiate Ugly Stik’s® reputation as being the toughest fishing rod on the market today. client Pure Fishing The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy