 Search  English Client Solutions Where we work Expertise Our lawyers News & events Careers About Contact Esports Bird & BirdIn FocusEsports Print Twitter LinkedIn Esports – competitive videogaming – has taken both the sport and media industries by storm in recent years. Those operating in this area require an understanding of cutting-edge technology, innovative use of media and the complex framework of sports regulatory and commercial issues that will become increasingly important as the sector continues to develop. The blend of experience within Bird & Bird's market-leading sport, media and technology practices enables the firm to comprehensively advise clients on the full spectrum of issues that arise within esports. We frequently advise stakeholders across esports and a range of other sports (including major games publishers, governing bodies, sponsors, league/event organisers and teams) on issues such as: Sports governance, including the drafting of constitutional and regulatory documentation Anti-doping and anti-corruption Media rights and broadcasting Sponsorship and advertising Event staging Gambling Acquisition of sports properties Employment issues affecting teams and athletes Child welfare and age rating systems Our Danish team was commended in relation to an esports project where Bird & Bird "Drew on niche Technology expertise to incorporate professional eSport team Astralis eSport to secure outside investment". - FT Innovative Lawyers report (2016) Latest News Fashion x Gaming: Fashion Catches the Gaming Bug Tuesday, December 8, 2020 Riot Games and Spotify team up Monday, October 26, 2020 Tulip mania? The business of esports and its time in the sun Thursday, May 7, 2020 Coronavirus and esports – adapting to a new reality Thursday, April 30, 2020 View more Contacts Will Deller Associate | UK  +44 (0)20 7415 6000  william.deller@twobirds.com  vCard Craig Giles Partner | UK  +44 (0)20 7415 6000  craig.giles@twobirds.com  vCard View further contacts  TALK TO AN EXPERT Back to top Careers Business Services Experienced Lawyers Graduates Community Bird & Bird in the Community Diversity And Inclusion Environment More information Terms of use Legal Notices Privacy Cookies Scam communications Modern slavery statement Accessibility Where we work Sitemap Stay Connected Contact Us Office Telephone list LinkedIn Twitter WeChat News Centre Subscribe to our newsletters Our lawyers Alumni © 2021 Bird & Bird