FEATURES SERVICES PRICING RESOURCES ABOUT LOGIN TRY IT NOW Maxi Sport With over 25 years’ history, Maxi Sport is Italy’s benchmark chain for casual fashion and technical sports equipment. It has four strategically located stores in the Lombardy region and, since 2002, it has been active on the Internet with the e-commerce maxisport.com. + 0 % Click through rate* - 0 % Post-click bounce rate* + 0 % Conversion rate* *Coming soon campaigns compared to Maxi Sport’s usual promotions. Ester Sala Head of marketing and e-commerce for Maxi Sport In all marketing activities, we put the customer at the center of every strategy. We plan every action with the aim of providing outstanding service and an experience that goes beyond expectations. MailUp’s contribution was critical in making Maxi Sport an ideal online shopping partner for so many Italians. OBJECTIVES STRATEGY To ensure customers have the best possible shopping experience, with no discontinuity between its physical and online sales channels, Maxi Sport needed a solution that integrates all areas of its digital ecosystem – from CMS Magento to CRM Salesforce – to manage and launch multi-channel and personalized SMS and email campaigns. Ultimate goal: to put across a consistent message to the user and manage product data analysis, processing and content production from a single environment. These tasks are only possible with an open and flexible system with segmentation and marketing automation tools that make it possible to build relations with all clients based on their activities and interests. By translating individual customer journeys into practical actions, Maxi Sport has given itself the option of profiling. Results By integrating the stock data, user preferences and potential of email automation, Maxi Sport has been able to create an extremely efficient flow that transforms a potential pain point (a product being out of stock) into immediate conversion opportunities. The conversion rate of the Coming Soon campaign is four times as much as Maxi Sport’s average, reducing the post-click bounce rate by 3.6%. Thanks to this and other user profiling activities, in 2015 Maxi Sport’s open rates and click-through-open rates were well above industry benchmarks. Best Practices Create a consistent stream of communications with customers by integrating the in-store and online shopping experiences. Profiling your recipients and, depending on their individual interests, set up triggered messages for relevant and personalized campaigns. Include a selection of related products in your emails, based on each customer’s previous purchases. Boost the loyalty of existing customers: their cost of acquisition has already been paid off with their first purchase. Discover MailUp's full potential. START YOUR TRIAL Sign up to our newsletter SIGN UP TO THE NEWSLETTER In need of assistance? Contacts Request a quote Features Email SMS Messaging Apps Ideal for Services Deliverability Suite Performance Suite Creativity Suite Training Suite Pricing Email and Messaging Apps SMS About us Contacts Customers Locations Social responsibility Investors GDPR Compliance MailUp® is a trademark by Growens S.p.A., VAT code no. IT01279550196. All rights reserved. Platform license agreementAnti-spam policyCookies & Privacy PolicyCookie preferences