English What we do Case studies Industry insights Our clients Cookie-less solution Get in touch Lifecycle marketing that's | Moss Bros How we delivered 9:1 ROI in programmatic advertising for Moss Bros What was the brief? Moss Bros had never considered programmatic as a meaningful marketing channel. However, they were looking for ways to find new customers in Q4, the most important quarter for retail. Their goal was to achieve an incremental ROI of 4:1 ROI and ensure that their brand was represented in the right way. What did we do? Using our lifecycle marketing programmatic strategy, we found new customers, moved prospectors to conversion, and grew lifetime value. Our campaign was creative led, but data driven. We used first party, third party, ambient and performance overlays. We initially split the budget between new customers, and used our proprietary mix of robust incrementality (which we agreed with the client) and control methodology to measure the difference. We also used enhanced tracking implementation to split out new customer orders against existing customer orders. We then tested the campaign against a 5% control group. What was the result? We generated £240k of incremental revenue at 5.4-6.4 ROI. The overall ROI was 9:1. We delivered a new customer rate of 43%, checked against their five-year customer file. The cost per order was £8.20, across new and existing customers. 43% NEW CUSTOMER RATE 9:1 ROI £240k OF INCREMENTAL REVENUE £8.20 COST PER ORDER What did the client say? “Crimtan have become a key component in our marketing strategy. We have discovered completely new customers to our business, as well as re-activating lapsed segments, whilst having complete control of our brand across the network. Crimtan have provided excellent customer service throughout and I am looking forward to the coming year where we can build out our lifecycle strategy via relevant and timely engagement of our growing customer base.” Download our full case study, including details of how we achieved a 6:1 incremental ROI and what we learned from the campaign. Industry --None-- Retail Travel Finance Property Technology Telecom Auto Gaming & Gambling Energy Healthcare Charities Public Sector Education Media & Entertainment Food & Drink Recruitment Sport Other Creative Marketing Country --None-- Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas, The Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia & Herzegovina Botswana Brazil British Virgin Is. Brunei Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Rep. Chad Chile China Colombia Comoros Congo, Dem. Rep. Congo, Repub. of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia, The Gaza Strip Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Fed. St. Moldova Monaco Mongolia Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria N. Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Kitts & Nevis Saint Lucia St Pierre & Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome & Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad & Tobago Tunisia Turkey Turkmenistan Turks & Caicos Is Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands Wallis and Futuna West Bank Western Sahara Yemen Zambia Zimbabwe Published: July 9th, 2019 Updated: November 3rd, 2021 More case studies How we beat Shoeaholics’ Black Friday target ROI by 55% Read case study How we delivered a positive ROAS for BWS in just 10 days Read case study How we beat the CTR by over 400% for Abu Dhabi Culture and Tourism Read case study Better new customer rate than search or social Want to work with us? 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