EN About Ausnutria Our history OUR HISTORY Ausnutria has a history of more than 100 years and therefore a lot of experience in the production of infant formula and other types of dairy products. This timeline provides insight into some important milestones in the history of our organization in the Netherlands. > ESTABLISHMENT OF DAIRY FACTORY IN OMMEN Our oldest factory dates back to 1897, when it was founded by Mr. Kramer. The factory is named "de Vechtstreek", a name still proudly worn by the company premises. It was the first factory with complete and continuously operating butter making facilities. As milk production grew in the Netherlands, the factory was expanded and extra activities added. Milk powder has been produced in Ommen since 1928. ESTABLISHMENT VAN HEEL CONDENSED MILK COMPANY The origin of the factory in Kampen dates back to 1903, when it is established as the Van Heel Condensed Milk Company. At that time, the factory was situated at a different location: on Kampereiland. The factory was mainly producing condensed milk products. START "LIJEMPF" ERA Our factory in Leeuwarden was founded in 1912, under the name Lijempf (Leeuwarder IJs and Melkproducten Fabriek). At that time, our factory in Leeuwarden is the headquarters of the Lijempf group, a company that in its heyday consisted of about 19 affiliated dairy factories. In 1943 also Van Heel in Kampen became part of the Lijempf group. LIJEMPF IS ACQUIRED BY ROYAL WESSANEN In 1973, Lijempf was taken over by Royal Wessanen, and from that point on concentrated more and more on the export of infant formula under a.o. the Bebelac brand name. As the number of international contacts increased, the factory name was changed to Lyempf. LYEMPF IS ACQUIRED BY NUTRICIA In 1993 Lyempf becomes part of the Nutricia food group. At that time Lyempf mainly produces infant formula and a number of special powders and ice cream mixes. In 1993 there are 50 people working at Lyempf in Leeuwarden and 125 in Kampen. LYEMPF SELLS ITS PRODUCTION SITE IN LEEUWARDEN In 1995 the Lyempf packaging factory in Leeuwarden (where infant formula is mixed and packaged) becomes independent of Nutricia. This factory continues under the name Lypack. THE FACTORY IN OMMEN IS ACQUIRED BY THE HYPROCA GROUP In 1996 the Hyproca Group buys the factory in Ommen: the first link in the entire production chain for infant and toddler nutrition that the group will control five years later. THE FACTORY IN LEEUWARDEN IS ACQUIRED BY THE HYPROCA GROUP The Hyproca Group becomes the owner of Lypack in 1999, which means that the process for packaging infant formula comes under its own control. THE HYPROCA GROUP TAKES OVER THE KABRITA & CBM BRANDS In 2008, the Hyproca Group becomes the owner of the Kabrita and CBM brands, and, in addition to cow's milk, also becomes active in goat's milk. As a result, the Hyproca Group no longer produces for third parties only, but also carries its own brands. COOPERATION BETWEEN THE HYPROCA GROUP AND AUSNUTRIA STARTS AND THE FACTORY IN KAMPEN IS ACQUIRED In 2011 the Hyproca Group start its partnership with Ausnutria. The company name of the Dutch organization (the Hyproca Group) changes to Ausnutria Hyproca and Ausnutria Hyproca becomes part of Ausnutria Dairy Corporation Ltd. located in Hong Kong. The same year the factory in Kampen is taken over. The former Lyempf factories (Kampen & Leeuwarden) are reunited. AUSNUTRIA HYPROCA INCREASES ACCESS TO HIGH QUALITY MILK FROM THE NETHERLANDS In 2014 Holland Geiten Melk B.V., the subsidiary of Ausnutria Hyproca that is responsible for the collection of its goat's milk, merges with Sanimèl. The companies continue together with a total of 50 affiliated goat farmers. The same year, Ausnutria Hyproca takes a stake in Farmel Dairy B.V. to secure the future supply of cow's milk from the Netherlands. AUSNUTRIA HYPROCA INTRODUCES NEOLAC ORGANIC Neolac Organic is the first organic infant nutrition brand based on 100% Dutch organic milk, introduced to the market by Ausnutria Hyproca in 2015. In addition, Neolac Organic infant formula is enriched with special nutrients such as GOS (prebiotic fibers) and DHA & AA. THE COMPANY IN THE NETHERLANDS MOVES TO A CENTRALIZED HEADQUARTERS The company in the Netherlands continues to grow. To strengthen the organization, Ausnutria Hyproca in 2016 decides to centralize its Dutch headquarters and to relocate from Almelo and Heerenveen to Zwolle. THE NEW PRODUCTION SITE IN HEERENVEEN STARTS PRODUCTION After a long and intensive construction period, the new production location in Heerenveen starts producing end of 2017. AUSNUTRIA HYPROCA CHANGES ITS NAME TO AUSNUTRIA For more unity and better recognition and positioning of the organization in the market, Ausnutria Hyproca in 2018 changes its name to Ausnutria. The name change is accompanied by a logo change. At that time, Ausnutria is already the leading name of its sister and mother organization in China, where it is a well-known name in the baby and child nutrition industry. The organization continues together with one name, building worldwide brand awareness. AUSNUTRIA STARTS SUBSIDIARY IN MEXICO With sales offices and joint ventures in Europe, Russia, the Middle East, China, the United States and Brazil, Ausnutria is working on the worldwide availability of its products. Kabrita in particular, is a rapidly growing international brand. In 2019 Ausnutria opens its seventh international sales office in Mexico. WANT TO KNOW MORE? Do you have questions about our organization or do you want to know more about our products and services? Contact us via our contact form or call us! Contact form Call +31 (0)88 11 63 600 AUSNUTRIA B.V. Dokter van Deenweg 150 8025 BM Zwolle The Netherlands +31 (0) 88 11 63 600 info@ausnutria.nl Chamber of commerce number: 67043305 vat-number: NL8568.06.171.B.01 MAILING ADDRESS P.O. Box 50078 8002 LB Zwolle The Netherlands Visitor address central office NL: Dokter van Deenweg 150 Zwolle, The Netherlands OUR COMPANIES Holland Goat Milk Ausnutria Hong Kong Ausnutria China OUR BRANDS Baby formula Kabrita website Neolac website Dairy ingredients CBM website © 2019 AUSNUTRIA Terms and conditions Privacy Cookies Back to top