SOUTHPAW Human attention is a scarce commodity. More brands than ever are vying for that attention, and consumer expectations are at an all-time high. Brands wanting to stand out need to fight their corner with insight, foresight, and creative firepower. We're a strategic creative agency that help challenger brands punch above their weight by using the power of emotion together with our unique neuro-behavioural approach. As we say at Southpaw: It’s not the size of the dog in the fight, it’s the size of the fight in the dog. What We Do RECENT WORK SANCTUARY SPA "Reframing self-care from a 'guilty pleasure' to a 'pleasurable necessity'" CHAMBORD "CHANGE A ONE NIGHT STAND INTO A LOVE AFFAIR" All Work CULTURE Culture NEWS & INSIGHTS HOW NUDGE-NUDGE (WINK-WINK) CAN BE MORE EFFECTIVE When it comes to encouraging consumer behaviour change there are many ways to go about it; hugs, nudges, shoves and even smacks. But of all the behavioural science options, we believe it’s the nudge-nudge approach that can be the most powerful option for challenger brands. SOUTHPAW LAUNCHES ‘THIS COUNTS’ FOR SANCTUARY SPA Using behavioural nudges and a healthy dose of humour we are shining a spotlight on what self-care really is and reframing the way women look at it. All News & Insights EVENTS DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY It’s been measured that for over 150,000 years storytelling has been the construct of human to human information sharing. It’s now widely believed that we have evolved to be hardwired to make sense of the world in ‘story terms’. KEEP CALM & BRAND BUILD Southpaw’s zoom panel explores why adopting the mantra of ‘keep calm & brand build’ will ensure your brand thrives in a crisis. Events Southpaw Southpaw Communications Limited Creative Advertising Agency The Warehouse, Hill Street, Tunbridge Wells, Kent TN1 2BY Map Contact Us sayhello@southpawagency.com +44 (0) 1892 51 7777 New Business Enquiries laura.wood@southpawagency.com Privacy & Cookies Policy Terms | © Southpaw Communications Ltd. All rights reserved.