Actual Investors Actual. So why do we think fund managers need to be Actual investors? What do we even mean by Actual investing? And why does it matter? Here’s where we’ll answer these questions, and help you understand why we’re not just another player in financial markets. Actual investing defines who we are and shapes every decision we make. It focuses us on the long term and it aligns the interests of investors, companies, and society in general. If you want to know more about Actual investing, the films below would be a great place to start. Decades. VIEW Relationships. VIEW Future. VIEW Focused. VIEW Right. VIEW Big Picture. VIEW What If? VIEW New World. VIEW Aspirations. VIEW Insights. Below is some of our most recent in-depth writing, which will provide some insight into how Actual Investors see the world. Actual ESG. The logic of long-term investing means that companies harming the planet and its people will ultimately be losers. Read more A View from the Midst of the Pandemic. Mark Urquhart reflects on 2020, the pandemic’s global impact, and the ways in which it will shape the next decade. Read more Some Suspicions About the Coming Years. Actions taken in times of crisis will impact society for decades. James Anderson seeks out the great minds who might guide us. Read more LOAD MORE RELATED CONTENT About Us Our History Investment Approach What Makes an Actual Investor? Responsible Investing Governance and Sustainability Culture Our Shared Beliefs © Baillie Gifford 2021 Legal Privacy Notice Cookies Important Disclosures Product Governance Modern Slavery Statement