Congrex.nl Welkom! Over Congrex Onze diensten Events Duurzaamheid Congrex.nl De juiste keuze om de organisatie van uw congres! Project ‘goedkoop auto huren curacao’ Once again we were challenged with a beautiful project at Congrex. In this case for the project ‘goedkoop auto huren Curacao’ The company is called Veilig Auto Huren Curacao but as their main slogan is ‘goedkoop auto huren curacao‘ we named the project after it. ‘goedkoop auto huren curacao’ means budget car rental Curacao, that’s what they focus on. This company was founded during summer 2021 with immediate success. Starting with only 5 cars they are expanding really quickly. Also by partnering up with external parties which gives them the power and resources to do so They know everything about cars and logistics but have enlisted our help for management and customer service training. They simply wanted to take it to the next level. And that’s where we come in! 2 of our experienced consultants were privileged to make the trip to Curacao. First we started interviews with management and staff to get to know the people and the company and understand their goals and strategies. After evaluation of our findings we agreed on delivering the following services. -Customer & Hospitality training for all staff -Upsell / cross sell / after care / after sale training for commercial staff -Strategic positioning and marketing plan for management. -Co create/evaluate online content on their website www.veiligautohurencuracao.nl We were overwhelmed by all the positive input and enthusiasm of all the people we worked with. Company wide we encountered great focus, optimisme and work ethics. This has made our job easier and more fun off course. As the car rental market in Curacao is very competitive, the little things make the difference. So we focussed on the smallest details in order to create the biggest difference. For example we have scripted all customer service and commercial standard conversations, embedding tasks and goals in it. In such a way that clients of veilig auto huren curacao will encounter the best service they ever had while at the same time commercial goals can be met in terms of upselling cross selling et cetera. They mainly focus on the dutch market and strategically that was the most challenging. Dutch people tend to want the cheapest price in combination with the best product. In order to achieve that we looked at all costs thoroughly to make the company’s services as compatible as possible without any loss of quality. We are pretty sure we came up with a solid marketing plan containing specific steps to meet short and long term company’s targets. One interesting outcome of all market research and evaluation was that ‘goedkoop auto huren Curacao’ will also start to focus on other more luxury target markets including SUV’s, big pickups and other luxury cars to their car fleet. It seemed like indeed most people like to rent a budget car during their holiday. But the group of people that wants to spend more is still quite big in absolute numbers. So it is really worthwhile to attract this market as well. Not surprisingly, the return on investment on this group is better. First result for this strategy look promising. With ‘goedkoop auto huren Curacao’ we agreed on permanent evaluation for at least 1 year. Every 2 weeks we do zoom meetings to discuss the progress of the marketing plan and when needed change plans. We are very happy to help them out with their needs and support their growth. Want to know more. Please visit their website: www.veiligautohurencuracao.nl © 2021 Congrex.nl