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United States Client Login Solutions Insights News Center About Insights Video The state of global media Media 07-21-2021 As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever. We gathered together top industry experts and Nielsen leaders from across the globe to discuss how to navigate the global landscape today and tomorrow. Watch the on-demand session below to hear more about: How media consumption and audience behaviour are evolving around the world How cross-media currencies will evolve to meet industry needs Key digital trends to keep an eye on Where advertisers intend to spend their money 1:34:57 Tagged: advertising | audience measurement | digital | streaming Contact Us Related Insights Report Nielsen Annual Marketing Report: Era of Adaptation Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment. Read More > Resource CTV and Streaming Glossary This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry. Read More > Article Drama and sports bolster broadcast viewing in October, according to The Gauge According to The Gauge, Nielsen’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October. Read More > Get the Nielsen Media Pulse Global Nielsen news and insights delivered directly to your inbox. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. Company Info About Nielsen Investor Relations SEC Disclaimer Careers News Center Responsibility & Sustainability Nielsen Panels Client Learning Press Room Contact Us Insights Articles Reports Podcasts Case Studies Top 10 & Trends How We Measure Webinars & Events Resources Newsletter Sign-up Solutions Audience Measurement Audience Outcomes Gracenote Content Services Privacy Statement Do Not Sell My Personal Information Terms of Use Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies