TV Key Facts / Video Marketplace / Media Offer TV Key Facts addresses responsibility and sustainability issues July 13, 2021 The idea that marketing can change the world isn’t a new one, but this year more people were actually doing it. From climate change to racial inequity, brands were taking on the world’s biggest problems, take the leap from advocacy to action. Last month, Cannes Lions live revealed that the PR Lions saw a 37% increase in work for the Corporate Purpose and Social Responsibility category while in the Direct Lions, CSR submissions were up 140%. And in the Social and Influencer Lions, 35% of the winning work focused on brand activism. Will brands save the world? This year they gave it a good go! 2020’s edition of the TV Key Facts explored these topics with some experts: TV Key Facts FIND OUT ABOUT THE LATEST TRENDS IN ADDRESSABLE TV ADVERTISING WITH SMARTCLIP smartclip Europe publishes white paper exploring the latest trends in Addressable TV advertising and the advantages it brings to every type of advertiser. New Opportunities for International... WHAT’S ON ITV THIS AUTUMN? After a summer dominated by The Euros, ITV’s programming schedule promises to have something for everyone. Whether you’re after a documentary or drama or a fan of fashion or food, get ready to... GET AN INSIGHT INTO THE CONSUMER MINDSET FOR CHRISTMAS 2021 WITH OUR NEW EUROPEAN STUDY The results of the study on European attitudes towards Christmas is out. The survey, which was made in collaboration with Sociovision, revealed a lot of insights on how consumers are approaching... All news ← New on RTL this August RTL takes a stand against racism in new campaign → Subscribe to our newsletter Get our latest news from Europe and the US at the click of a button. EU Newsletter US Newsletter The global connection for advertisers into RTL Group, the leading European entertainment network, and beyond. Events TV Key Facts VMP Media offer Solutions Insights About us Careers News Contact PRIVACY POLICY | COOKIE POLICY | COPYRIGHT 2021 RTL AdConnect • DESIGNED BY LE COLLECTIF FREELANCE We value your privacy We and our partners use technologies, such as cookies, and process personal data, such as IP addresses and cookie identifiers to measure the performance of content, and derive insights about the audiences. Click below to consent to the use of this technology and the processing of your personal data for these purposes. You can change your mind and change your consent choices at any time by returning to this site. Cookie Policy ACCEPT ALL FUNCTIONAL ONLY View preferences