NX REWARDS Case study: Private Label stimulates more engagement and incremental value Partner goals National Express was looking to develop its own branded rewards platform with the aim of building more enduring and profitable customer relationships. Key requirements Incentivise repeat purchases To reward customers for their loyalty and incentivise repeat purchases. Generate revenue To generate incremental revenue, specifically increasing revenue per transaction. Increase engagement To increase engagement and fully optimise all touchpoints. Partner outcomes Webloyalty launched NX Rewards, a private label solution to help customers save money on their shopping through on-going incentives and shopping benefits, including a market-leading 12.5% cash back rate on coach bookings and access to cashback savings at 1000+ merchants. Based on the profile of members, NX Rewards offered more relevant and personalised opportunities to engage, including enhanced cashback rates with relevant airlines, hotels, health and ticketing providers. Key customer touchpoints were optimised including; the National Express bus & coach digital retail platforms, confirmation emails, agent tickets, e-tickets, VUER (National Express’ digital entertainment app), telesales and direct marketing-style leaflets distributed in Birmingham coach station. Key results Customer engagement NX Rewards increased customer engagement for National Express by incentivising members to make repeat bus and coach bookings and offering them the ability to save hundreds of pounds a year on multiple retail brands. Repeat purchase 10% of members made another National Express booking within 3 months of becoming a member. Secondary revenue Referral commission increased by 50% due to an increase in membership joins. QuoteStart “We have been working with Webloyalty for over 11 years; in that time our partnership has gone from strength to strength with substantial revenue growth. Not only has Webloyalty provided a solution that encourages repeat purchases, they have added a valuable secondary revenue stream. The value provided by the Webloyalty partnership enables us to re-invest in other parts of our business with minimal impact to our core business. “ Tony Taylor Head of Business Development, National Express Download Next Case Study © 2021 This website is owned and operated by Webloyalty International Ltd ("Webloyalty"). Charter Court, 50 Windsor Road, Slough SL1 2EJ. Registered in England No: 05922626 VAT No: GB 125 4954 08. Webloyalty.com, Inc. Webloyalty and Webloyalty.com are registered trademarks of Webloyalty.com, Inc. All other trademarks used herein are the property of their respective owners. Request a callback About Us Contact us Careers cxLoyalty Group Terms & Conditions Privacy & Cookies Policy Cookie Settings I would like to receive email marketing from Webloyalty and agree to the processing of my data in accordance with the Privacy Policy. We use our own and third-party cookies to offer personalised content and advertising based on your browsing patterns, to measure our audience and carry out analytics. To accept or refuse them please click here or go to our Privacy and Cookies Policy or manage your settings. Reject Accept