로그인 가입•이용안내 데일리 뉴스 HOME WARC REPORTS MARKETER'S TOOLKIT The first installment of the Marketer’s Toolkit 2022 provides analysis and insight into five key trends that will shape marketing strategies in the year ahead. See report Giving you the confidence to adapt at speed The 2022 Marketer’s Toolkit consists of six reports designed to help marketers drive make effective decisions in 2022. A combination of big-picture themes, key investment data and decision-making tools, it will help marketers adapt at speed to disruption. Additional modules of the Marketer’s Toolkit 2022 will be coming soon. Marketer's Toolkit 2022 presentations Get your team a sharp, insight-packed 60-minute debrief on the challenges of the year ahead. The briefing will give you the tools and confidence to transform your marketing and adapt your strategies at speed. Learn more Where is the money going? Find out who the winners and losers of 2022's media industry will be. This report combines WARC's industry-leading investment forecasts with insights from a survey of 1,350 practitioners worldwide to uncover where budgets are set to be committed in 2022. Download now Regional trend reports 2022 Three reports will focus on the 2022 outlook in North America, Europe and APAC, with a focus on how our big-picture trends will play out in these regions. These reports include regional cuts of WARC’s Marketer's Toolkit industry survey as well as case studies, commentary and analysis from the regions. Available to subscribers on January 6 Future Thinking in marketing The Future Thinking report will analyse cutting edge metrics, concepts or frameworks that can help them in 2022. It will introduce marketers to emerging tools for planning effective campaigns and strategies, keeping them at the forefront of industry knowledge. Available to subscribers on January 17 CMO Interviews Refreshing plans for the Year of the Tiger Sean O’Donnell Tiger Beer How Amex is facing COVID and a changed world Naysla Edwards American Express How huge growth fuelled a ‘coming of age’ for marketing strategy David Sandstrom Klarna Digital inclusivity demands digital transformation Bernice Samuels MTN Group Why sustainability across the value chain matters Himanshu Sinha Allbirds The need for agility and how to balance brand and e-commerce Ken Muench Yum! Brands Read all CMO interviews © 2021 Copyright and Database Rights owned by Ascential Events (Europe) Limited 홈 WARC 핵심 내용 WARC 데이터 WARC 랭킹 WARC 어드바이저리 피드 WARC 토크 어워드 토픽별로 살펴보기 소개 WARC 소개 전문가 프로필 WARC 채용 언론 파트너 Write for WARC 사이트맵 SUPPORT 고객지원 연락처 구독하기 뉴스레터 LEGAL 이용약관 저작권방침 개인정보처리방침 쿠키 By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see ourCookies Policy. Cookies Settings Accept All Cookies