SOUTH SALON Blog Tips for Becoming a Customer-Centric Organization Customer centric culture is a way of doing business that fosters a positive customer experience at every stage of the customer journey. It builds loyalty and satisfaction as well as leading to referrals for more customers. Anytime a customer centric business makes a decision, it arrives at that decision after careful consideration on the impact of such decision on customers. To build a customer centric culture in today’s digital world becomes increasingly complicated. New technologies have allowed companies to roll out changes quickly and customers want businesses to make decisions by reflecting on their needs and wants. There are many reasons why businesses need to focus on customer centricity, be it out of passion, money, glory, fame, independence, among others. Regardless of the motivation behind the establishment of a company, if you don’t acquire and retain your customers, you will not be able to survive. Any organization that forgets about their customers is destined to fail. Such organization will find itself building the wrong products, investing in wrong resources and losing goodwill with customers. A customer centric brand is the way to go. Every team member listens to customers and is aligned to a specific goal. That in turn helps a company build product that meet customer needs and wants. Such businesses provide a level of service that keeps customers coming through the door and advocating for the brand. To ensure customer centricity is at the basis of everything you do, you must ensure the following; Customer centric marketing Customer centric marketing ensures customers are part of a company’s marketing message. This happens with the use of strategies such as inbound marketing, customer advocacy among others. Marketing teams work to deliver helpful and relevant content to customers all the time. Doing so helps to turn customers into promoters of a business and new customers are generated through referrals from word of mouth. Customer centric selling Customer centric selling is based on selling that takes care of prospect’s need and desires. Rather than only reacting to incoming requests from prospects, customer centric sales reps actively share helpful and useful content as well as insights on social media. They also engage in thought leadership by attending events to expand their networks rather than just cold calling random customers. When a rep does anything that benefits a customer, the celebration happens as a team. There are different ways and strategies a business can use to become customer centric. Organizations need to anticipate customer needs. Most customers are able to accurately provide an account of what they want from a business. Additionally, businesses need to collect feedback from their customers. To create a great customer centric company, you need to communicate both frequently and regularly with your customers. In today’s digital world, there are a lot of ways and channels where communication can happen including chat, email, SMS, phone calls among others. Work to research and find out the most common channels where your customers are found, and reach out to them on those channels according to their preference. Published April 9, 2021 By ssa813 Categorized as Business Leave a comment Your email address will not be published. Required fields are marked * Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Post navigation Previous post Best Strategies to Avoid Burnout at Work Next post What You Need to Know When Choosing A Marketing Agency Search… Recent Posts How to Control Weed on Lawns How to Come Up with a Business Continuity Crisis Plan Skills You Need to Be Excellent in Customer Service How to Craft the Perfect Product Roadmap Secrets to Becoming a Great Employee Recent Comments SOUTH SALON Proudly powered by WordPress.