Products Private customers About BDX Track freight logistics Work with us News plug Now the girls have rerun on BDX Every year, we at BDX sponsor a large number of associations, both at children, youth and elite level. From being a little more unplanned sponsorship, there is now a thought behind all sponsorship. When we sum up the year so far, the girls have received more support than the boys. As one of the largest private companies in northern Sweden, we receive many requests for support. It can be anything from the small local youth club to elite teams. - About two years ago, we began to rethink our strategy when it comes to sponsorship and exposure in such contexts, says Anna Jonsson. Although we would like to be involved and "give something back" by supporting the association life, we must also look at the business "what gives this BDX". It's hard to do without a plan. In order to make it easier and higher quality, a sponsorship group was appointed that has set up a number of criteria for being able to receive support. Then sponsorship requests are only received via the website. - We want it to be a well-run association, preferably that it is about youth sports and that there is a gender equality perspective. Then we do not spend all our money in one place, but try to spread it to all our places of business. At present, BDX sponsors more elite teams on the women's side than ever before. Something that Anna Jonsson does not think is the least bit strange. - If you want to be pure crass, there are more teams in the highest series in women's sports in our locations, then mainly in Norrbotten. Boden Handboll, Luleå Basket, Luleå Hockey / MSSK and Piteå IF all play in the highest series in each sport, they draw a large audience and have a network that feels important to us. So it's not a strategy to get more girls to work in BDX ..? - Actually not, but if it were to be the consequence, it would be great, as we really want to see more women in our business, concludes Anna Jonsson. You are here: Home NewsNow the girls have rerun on BDX Products Machine and transport Operation and maintenance Construction services Material Industrial services Logistics services Environment Mining Private customers Build with ballast Material Garden Machine services Transport services Material collection Piteå Material collection Boden Snow removal About BDX Our business concept Economy Organisation Quality Subsidiaries Stakeholders History Trademark Students Sponsoring Press Track freight logistics plug Subscribe to newsletter Copyright © BDX 2013 Sign in To the top