Your position Sweden Services Contact Imprint Home - About the company - Our profile - Strategy OUR STRATEGY: CARE + In many ways, Beiersdorf is an exceptional company. For almost 140 years, we have helped people feel good about their skin. CARE has been a part of our core since then, and together we want to shape a new era of success. In times of great uncertainty, we need to act quickly and decisively. Our strategy CARE + is our response to this, based on a strong commitment, five strategic priorities + our ambition to create added value for people and society. We CARE + and we never stop. OUR COMMITMENT Competitive sustainable growth + surpass the market + create consumer value + ensure sustainable profitability CARE + stands for Courage + Aspiration + Responsibility + Empathy (Courage, Ambition, Responsibility, Empathy). Four attributes that we trust to sharpen our forward-looking attitude and to take advantage of our competitive advantages. Back to top of page OUR BRANDS LEVEL Eucerin NIVEA MEN Labello Hansaplast Double shower CONTACT AND SERVICES Contact Cookie settings Privacy Policy Terms of use Sitemap FOLLOW US BEIERSDORF'S GLOBAL PRESENCE By clicking Accept, we use tools across websites to provide you with personal information for marketing purposes through partners , including outside our website. These enable personalized online ads and expanded analytics and evaluation options regarding target audience and user behavior. You also agree that the data may also be transferred to third party countries outside the European Economic Area without an adequate level of protection (especially the United States). It is possible that authorities can access the data without any legal action. You can reject or withdraw your consent here at any time . ACCEPT Adapt