WORK ABOUT SERVICES INSIGHTS Work> Harnessing Star Power Caltech Campaign branding, communications portfolio, e-magazine The Challenge To capture the importance and ambition of Caltech’s $2 billion campaign, we focused on the Institute’s special culture of curiosity, interdisciplinary collaboration, and intellectual freedom, beginning with a bold positioning statement and corresponding messaging. We created the campaign name and identity system: Break Through: The Caltech Campaign. The campaign brand contains an imperative and a rallying cry, asking donors to take the courageous risks that lead to stunning discoveries. We took some risks, too. We focused on Caltech’s people—few in number, massive in world-changing impact. The Impact Caltech closed its campaign having raised $3.4 billion—170 percent of the original $2 billion goal, empowering Caltech scientists and engineers to push the boundaries of science and technology toward a brighter future for all. PROJECT COMPONENTS Name/theme Logo/visual identity Message platform Brochure FAQ sheets Proposal template Website Digital magazine Style guide Sign up for our newsletter. Don't worry, we hate spam too—that's why we only send out monthly emails. First name Last name Email address LOCATION 200 S Michigan Ave Suite 1600 Chicago, IL 60604 312.356.8000 info@lipmanhearne.com FOLLOW US Twitter LinkedIn Instagram REACH OUT Contact Us Meet our Team Join our Team Marketing Partner for Visionary Organizations © 2021 Lipman Hearne Inc.