Home About Us Contact Us Reserved Area BenchPRO GLOBAL SERVICES INDUSTRIES CAREER CARGO-HANDLING Strengths & Advantages for Clients Find more about unbeatable USPs, at the base of our promise to Customers! Market spread MarketingPRO offers wide and consolidated global presence, in +40 markets (Emea, Americas, Asia-Pacific) through a network of +70 exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide. WE ARE PROUD TO SUPPLY THE MOST SUCCESSFUL COMPANIES, BY INDUSTRY! Dear MarketingPRO, we’d like to thank you for your professional support in the last 5 years: your deliverables have always been reliable and very valuable for BMW to understand our competition and the individual aftermarket. In case you need a BMW reference at any time, I am happy to be at your disposal International Market & Competitor Analysis Director at BMW Group MarketingPROIndustriesCargo-Handling Tweet MarketingPRO is the right tool in the hands of leading global manufacturers. We supply industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly updated about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues, and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs. The global cranes, lifting and handling equipment market is changing fast, as a consequence of the global economy re-shaping: the continuing economic uncertainty in Europe and the sluggish growth in the US area are expected to reduce the market shares of these western regions. On the opposite, the Asia-Pacific region constitutes approx. 45% of global shares, making it the largest regional market for cranes, lifting and handling equipment in the world. The ability to identify and evaluate market opportunities, using forecasting methodologies, to assess market growth potential at category and country levels and to assess business risks, including cost, and competitive pressures on pricing and profits are fundamental tools to stay ahead of the competition. MarketingPRO services give tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies to enhance customers competitiveness and profits opportunities. We have developed dedicated and specific skills in the following areas of service: Intelligence re. new machines pricing and competitive positioning. Intelligence re. the aftersales pricing (spare parts, cost of ownership, service packages). Industry monitor & SWOT analysis. Market-driven pricing models. Price elasticity & sensitivity grids. Market potential analysis. Customer segmentation Marketing planning. Tweet SERVICES Intelligence & Consulting We supply customized services in the Competitive Intelligence, Strategic Marketing and Pricing Consulting areas. More GLOBAL +40 World Markets MarketingPRO action is spread over +40 countries worldwide, covering the most dynamic markets across Emea, Americas and Asia-Pacific. More ABOUT US Scientific Marketing MarketingPRO is the Global Competitive Intelligence Consultancy, supporting international companies with market researches around the world. More Copyright © 2005 - 2015 MarketingPRO Srl. All Right Reserved. Registered Seat: Camera Commercio di Verona - Commercial Register No.: 345222 - Local Court: Verona - D-U-N-S® Number: 429764523 VAT 03544400231 About Us Contact Us Sitemap Legal Notices