Home Main house Companies Sylt in vogue Stores service Contact Directions Sylt links imprint Welcome to Hellner Moden, welcome to the most beautiful island in Germany! In 1955 the foundation stone for the modern stores of world-famous fashion labels was laid on Sylt. Today these are presented in our fashion house HELLNER, Tommy Hilfiger, camel active, Gaastra and brand new in the Arqueonautas store in Friedrichstrasse. And this is how it all started: My father Karl Max Hellner sen. drove his "ambulant" trade, an old VW bus, across the island from autumn 1955. After three years as a "flying trader", he opened the first shop on Norderstrasse. In 1963 a branch was added on Bismarckstrasse. When his parents' company moved from Friedrichstrasse to Industrieweg in the early summer of 1964, he had another branch there until the old house was demolished. In June 1965 my parents opened the fashion store in the new building at Friedrichstrasse 9 in Westerland. At that time, 380 square meters of retail space was a milestone in the Sylt textile industry, for which we received praise from all sides. The following years were marked by constant upward development and spatial expansion. In order to support my parents, I joined the family business in autumn 1988 after several years of training on the mainland. Under my responsibility, the Hellner fashion house was rebuilt from 1989 to 1990. A complete renovation was due from the exterior facade to the interior fittings. In July 1990 the time had come. The reopening of "Hellner Sylt - The New Current" could be celebrated. Not the product was new - but its presentation. And the management was new. From now on my parents handed over the management to me. After the renovation, Hellner Moden with its unique facade became an unmistakable focal point in Friedrichstrasse. There was even a prize for it in a facade competition in 1991. We are always on the lookout for new trends. This applies not only to the detection of new fashion brands, but also to the way goods are presented in the individual stores. Our team currently consists of 70 employees. Today's Hellner Moden GmbH & Co. KG presents fashion brands from international manufacturers in the main building at Friedrichstrasse 9 on over 1,000 square meters of retail space on three sales levels. Hellner also owns the GAASTRA stores in Elisabethstr. 6, camel active at Strandstrasse 28, Tommy Hilfiger at Friedrichstrasse 14, the Arqueonautas Store at Friedrichstrasse 32 and, brand new, the Hilfiger Denim Store at Maybachstrasse 4. Your Karl Max Hellner Fashion house Hellner Sylt camel active store Sylt Arqueonautas Store Sylt Gaastra Store Sylt Tommy Hilfiger Store Sylt Hilfiger Denim Store Sylt Sylt en vogue Sylt Sylt en vogue The lifestyle magazine Read now