26 NOV 2021 Norah Lawlor Uncategorized Permalink What to Ask When Hiring a Brand Strategy Agency in New York Finding a good brand strategy agency in New York can take time, but by working with experienced branding professionals, you’ll get the expertise you need to achieve your unique branding objectives. Whether you’re launching a new brand, redeveloping an existing one or launching a PR campaign to gain more publicity, a skilled brand strategy agency in New York can help you develop the most effective strategies for your needs. On the other hand, if you’re not careful about the agency you choose, you could run into countless headaches and the risk of hurting your brand. If you’ve been searching online for “Brand Strategy Agency New York” and wondering how to choose the best partner, here are some key questions to ask as you evaluate your options. READ: Tips When Looking For A Brand Strategy Agency 1) What kind of results have you produced for other brands? Always choose an experienced brand strategy agency in New York. An easy way to narrow your options is to stick with agencies that have extensive experience developing brand strategies for clients in your industry. Even more importantly, ask the prospective agency to provide specific examples of how they’ve achieved measurable results for those clients. 2) What types of strategies do you employ? Not every brand strategy agency in New York offers the same services. Confirm what exactly they can do for you. When speaking with any brand strategy agency in New York, you need to be sure you’ll receive the specific service and attention that your brand deserves. For example, can the agency help you launch a new brand? Or, maybe they only provide select PR services for existing brands? Do they work with businesses or personal brands, or both? READ: Signs of a Great Brand Strategy Agency 3) What is your process for developing a brand strategy? Look for an agency that will tailor their services to your unique needs and objectives. Is it customized for each client, or is the same strategy deployed for all? What goes into the strategy? How is it developed? The purpose of these questions is to gauge the level of thought, energy and commitment that will go into your account. You want to be sure you’re partnering with an agency that will truly strategize to identify and deploy the most effective tools and resources for achieving your unique goals. 4) What makes your agency unique? To find the best brand strategy agency in New York, you need to identify each firm’s unique differentiators. Many agencies will claim they’re the “best” – but what exactly makes it true? Ask the agency to define what separates them from other firms. This could be a wide variety of things, including: Range of services offered Experience and expertise of the staff Track record of producing results Unique approach to developing brand strategies Reviews from current and previous clients Attention to each client’s unique brand vision If it’s unclear how the agency is different from others, then it’s probably a good idea to keep looking. Partner with an award-winning brand strategy agency in New York Lawlor Media Group is an award-winning brand strategy agency in New York that has been developing effective brand strategies for businesses and high-profile figures for more than 20 years. Contact us today to learn more about how we can help your brand. 25 NOV 2021 Norah Lawlor Uncategorized Permalink 3 Things to Consider When Seeking Online Reputation Management in New York If you’re searching online for “online reputation management New York,” then you’re probably facing negative attention online and you’re looking for an agency in the New York area that can help you resolve it.https://docs.google.com/document/d/1wkpwoBRJYe8wAmiL1dDSkInqbUfOkj65/edit?usp=sharing&ouid=104841319780010314392&rtpof=true&sd=true The problem is, not all agencies offering online reputation management in New York can deliver the results you need. Too many agencies lack the expertise, skills and resources to effectively restore a damaged reputation online. And by partnering with the wrong firm, you could end up wasting thousands of dollars without any results to show for it. READ: Online Reputation Management: What is it, and Why is it So Important? To help you find an agency that is aligned with your needs and vision, here are some things to consider as you search for an agency. 1) Positive vs. Negative Online Presence Some agencies offering online reputation management New York fail to provide a 360-degree approach. Fundamentally, there are two core ways to combat a negative online reputation: Remove the negative content (bad reviews, criticism, bad press, etc.) Promote and create positive content to displace the bad (good reviews, good publicity, etc.) The problem is that some agencies focus solely on one of these two approaches – usually the creation of new content. But to achieve the best results, the agency needs to focus on both. Granted, it can be difficult to “scrub” negative content online when it’s owned by third-party sites – but it’s possible in some cases. When comparing agencies that provide online reputation management in New York, ask each firm to provide details about their approach to make sure you’ll get the results you expect. READ: Signals You Need An Online Reputation Management Service 2) The Challenges of Gaining New Publicity Which type of agency should you choose when seeking Online reputation management in New York? Getting good publicity to push out negative feedback online is an effective way to improve your online reputation. But this can be extremely challenging for your average agency. This is why it pays to work with a PR agency, rather than a firm whose services are strictly in online reputation management in New York. An experienced PR firm like Lawlor Media Group will leverage existing connections with high-profile media outlets, ensuring that new publicity is received by a wide audience and—this is very important—ranked well in Google. The Google ranking brings us to our next point. 3) SEO Takes Time (or Does It?) Results are faster for agencies that do it right. When you’re trying to displace negative attention in Google results, one way to do it is to push out new online content with the hope that it will rank above the bad stuff, thus burying it deep in search results. But that’s easier said than done. Content published by a high-profile media outlet will typically rank well in Google immediately, whereas unknown publishers could take months or years to improve the placement of their content in search results. Again, this is why it’s ideal to work with a PR firm that not only offers online reputation management in New York, but also has vast experience in public relations. Partner with a Leading Firm for Online Reputation Management in New York Lawlor Media Group is an experienced PR firm specializing in online reputation management, media coverage, brand development and more. Contact us today to see how our experts can help you take control of your online reputation. 21 NOV 2021 User Food And Drink, Hamptons, New York, Restaurants Permalink Last Minute Guide for Thanksgiving 2021 This year, festive alternatives to a traditionally prepared Thanksgiving feast at the family table include New York’s hottest dining destinations. Instead of celebrating the holiday and harvest domestically, venture outside the home for unique happenings in lively spaces, exclusive gatherings in chic private rooms and be surrounded by your friends and family. Here are the gourmet dining establishments that have set their tables to welcome your family and friends for Thanksgiving! READ MORE 22 OCT 2021 Manuel Marketing, Uncategorized Permalink 6 Reasons to Use a Good Crisis Management Agency In New York When the situation demands, Many companies depend upon good crisis management in New York to handle bad press, negative reviews, a major scandal concerning top management or any other emergency situation that risks shedding a poor light on the company, brand or its employees. Bad press does n’t just affect for-profit businesses. It can also ruin the reputation of philanthropic organizations, members-only societies and other groups or individuals that are in the public eye. Consider the following circumstances where a skilled Public Relations agency like Lawlor Media Group, which specializes in crisis management in New York, can prepare you and your associates for adverse developments that may lie ahead, develop a strategy to reduce future impact and improve the current public view surrounding a negative situation which could damage your brand. 6 Situations That Demand Crisis Management in New York, including: 1) A company or celebrity has received bad press Corporate size or personal fame will not overcome bad press. Actually, the bigger the giant, the faster bad news will spread. Celebrated brands like Uber and Chipotle, along with figures like Paula Deen and Mel Gibson were reputationally harned by bad publicity. Each of these negative media reports were overcome by excellent crisis management professionals that knew how to get ahead of the news cycle and how to reposition the brand narrative for individuals and corporations. 2) Managing damage control after a misconstrued tweet or social post goes viral It is advised repeatedly that companies, organizations, celebrities and professionals allow a social media professional to either run or monitor all social media posts. It can only take one case of bad judgment and one click of a “post” button to unleash a firestorm of controversy. If you have a large social media following or depend on social media as an important branch of your corporate marketing, make sure you have an oversight program in place to prevent an ill-advised opinion, a negative photo or any offensive language from tearing down what may have taken years to build. 3) Faulty products or bad service reviews Bad product design or bad customer service – either one can harm company growth and turn loyal customers into fierce naysayers. The internet allows everyone to be a stern judge or heartless critic, even when the product failure was unforeseeable or the bad actions were from a single employee out of hundreds. The best agencies providing crisis management in New York know how important online reviews are in today’s fast-paced economy. The earlier you respond to negative product reviews or bad service reports – and how you respond – with honesty and concern for your clientele – the better your business outcomes will be. 4) Negative information from the past surfacing Once again, it is access to the internet that will not allow past negative deeds to lie buried. Statements made years ago by celebrities – which could have been enteriely harmless at the context of the time – can come back to haunt them, even when they are presently experiencing a stellar reputation. No matter what the backstory, Crisis management can focus on both developing an alternative narrative which can help push back the negative angle into the deeper recesses of the internet by a good reputation management company. 5) Major security breach that could have been avoided A data breach can cause major losses in money, clients, prestige and market share for corporations. However, also consider the cyberattacks on the personal computers or personal accounts of the rich and famous. No one is safe from online intrusion or attacks. But, when it comes to corporations, the public expects a certain level of website security and information privacy – or else huge lawsuits and permanent financial damage can be imminent. Preventing and correcting a security breach is the work of IT experts. Addressing, correcting and preventing further damage to corporate reputation is the work of crisis management in New York. 6) Business PR campaign has badly misfired and needs crisis management in New York A marketing fail can cost millions in future revenue, and when a celebrity’s public relations campaign goes tone-deaf, it can be a disaster of epic proportions. Even public apologies can backfire, to the dismay of PR clients. When a brand or its representatives do not know or understand their target audience – or understand the present cultural climate – PR campaigns can go awry. Need help? Contact Lawlor Media Group for Crisis Management in New York and Beyond If you’re facing a crisis and need to salvage your brand’s image, contact Lawlor Media Group for expert crisis management in New York today. 15 OCT 2021 Manuel Marketing, Uncategorized Permalink 4 Signals You Need An Online Reputation Management Service in New York Today, more than half of the world’s population is connected to the internet, with a whopping 313 million active internet users in the United States alone. Given that fact, it is easy to see that online reputation management is a must if you want to be successful selling goods and/or services, or promoting your personal brand. That is why many individuals and businesses turn to professional online reputation management in New York to meet their online branding, promotional and PR needs. How do you know when it is time to obtain these services? The following are some telltale signs and scenarios in which online reputation management in New York could help you. Signs You Need Online Reputation Management in New York Receiving a disproportionate amount of Negative Online Reviews All businesses get negative reviews. Some customers are simply impossible to please while others may not clearly understand what you are offering. In other instances, an honest mistake can make customers irate enough to vent online. However, a NY company that has a low average review rating due to too many negative reviews will want to obtain professional online reputation management in New York services as quickly as possible. Why It Matters: Online Reputation Management in New York Over 80% of customers in the United States alone read online reviews before purchasing an item, so a bad overall online review rating could cost you (or your company) tens or even hundreds of thousands of dollars every single year. All-Negative Search Engine Optimization (SEO) Results What do people see when they do an internet search for your name? If you are not sure, check your online standing on Google, Bing and Yahoo. Look up your name or business name on social media sites to see what people are saying about you on platforms such as Facebook, Twitter and YouTube. If there is a lot of negative information on the first page of search results, you may need a professional online reputation management service in New York. A good company will help you improve your SEO standing by drawing on positive content about your activities that will counter negative content floating around online. Negative News Coverage Have one or more news outlets plastered a mistake all over the front-page news? Is an old social media post that was acceptable in times past but anathema now coming back to haunt? Has your business experienced a cyberattack, been sued or found a major flaw in a product? Problem situations are hard enough to deal with on their own without the glare of the public spotlight. Online reputation management in New York can help you develop the right response to any crisis situation and even leverage the negative publicity to create an awareness of your brand and what it offers. Lackluster Online Performance Perhaps you are not experiencing a business or branding crisis, but business is slow, and a search for your name online does not even show your official website on the first page of results. Online reputation management in New York is not just about handling problem situations and turning them to your advantage. It is also about providing brand management services and other services to create an awareness of who you are and what you do. Such services include logo creation, creating positive online content, social media management and more. Contact Us for Premier Online Reputation Management in New York Lawlor Media Group is a boutique agency offering a plethora of online reputation management in New York to individuals and businesses alike. Our PR agency has been in operation for more than twenty years and provides effective crisis management service along with branding and online reputation management and monitoring services to showcase your brand name in the best possible light at all times. Get in touch with us at your convenience to learn more about our services or to schedule an appointment with our team of PR experts. 12 OCT 2021 User New York Permalink Renaissance Properties Rents Soho Lofts to Post-Pandemic Businesses Seeking innovation, Quality and Value In 2019, the father-son team of Kenneth and Bradley Fishel purchased the 12-story early 20th-century building located at 62 West 45th Street, which was almost entirely rented. Then the pandemic hit. Tenants started dropping like flies and the team realized that their newest acquisition was in trouble. So, the family sprang into action with a plan to re-tenant the building. READ MORE 12 OCT 2021 User Fashion / Design, Hamptons Permalink Artist and Designer Walter Sternlieb Modern 3-Dimensional Paintings Available at Inspirational Exhibit in East End Southampton, New York, is now home to A is for Art. Modern American artist and designer, Walter Sternlieb, has opened the Hampton’s hottest new gallery, and it is part of the village’s strong legacy with backing of curated collaborations in the community. READ MORE 12 OCT 2021 User Personalities Permalink Creating The Model for a Life of Fitness Fitness model, sponsored athlete, and lifestyle coach Nikki Walter-Nemickas has a strong passion for health and wellness. Walter-Nemickas is a motivational speaker who travels the country with her daughter, Addison, to help change people’s lives through workshops, online education efforts, and their company, F…It Companies LLC. (Family, faith, fitness, food, friends and fun; all of the F’s rolled into one). READ MORE 08 OCT 2021 Manuel Marketing, Uncategorized Permalink Why Hire One of the Best PR Agencies in NYC? Choosing from among the best PR agencies in NYC is not only about which company can help develop and send the right message to strengthen your brand’s reputation. For businesses, the right agency is also an important part in helping building revenue for stakeholders through effective communications. A public relations service provider should bring a return on your investment as a change-maker and a game-changer in the communications sphere. Here are some concrete reasons to hire Lawlor Media Group – one of the leading PR agencies in NYC which offeris a full-range of reputation management and media relations services. Why is Lawlor Ranked Among the Leading PR Agencies in NYC? 1) Our PR industry experience Lawlor Media Group has been Operating in New York City for over twenty years. As a preeminent, boutique public relations agency, we specialize in developing strong relationships with our clients that result in understanding their requirements and giving attention to their communications needs. In our experience, there is no “single roadmap fits all” to brand improvement or crisis management. In handling each client with a personalized service, we have unlocked and increased the brand potential for many businesses, charities and individuals. Lawlor Media Group has a portfolio of successful PR clients that span industries, including high-profile individuals and professionals, for-profit corporations, service organizations, the literary, film and artistic communities, restaurant and entertainment venues, in addition to many charitable foundations. 2) Our comprehensive PR services Portfolio The vision of Norah Lawlor, Principle and Founder of The Lawlor Media Group, remains the same today as it was in the beginning. That is to offer the full spectrum of public relations services that will expand the visibility and reputation of our clients across multiple platforms. It does not matter whether your profession is customer- or business-facing. We work to expand your brand through strategic print, online and social media PR campaigns as appropriate, buzz building and brand engagement, along with improving relationships between corporate and investors. Lawlor Media Group’s track record speaks for itself, as will our list of past and present clients and notable public relations industry awards. 3) Unlike other NYC PR Agencies, we are Strategic Many PR agencies in NYC can offer you some form of media coverage however, Lawlor Media Group offers high-profile media coverage that strategically targets the geographic location and demographic make-up of your brand’s consumer persona. If the right position for your company or professional image is a national spotlight, then we can implement a PR campaign in partnership with some of the most prominent media organizations in the world. What does high-profile media coverage look like? Well, Lawlor Media Group has garnered media coverage for Clients from outlets including The Huffington Post, The New York Times, USA Today, Wall Street Journal and other leading media to maximize coverage in the industry. 4) Local PR Solutions for a Global Economy While we are among the top-tier PR agencies in NYC, we operate with a global perspective. Good news and bad news can travel around the world in a matter of seconds. Lawlor Media Group takes advantage of every opportunity to leverage cross-cultural PR solutions to the benefit of our clients. When establishing your brand in another country, Lawlor Media Group can offer access to international outreach channels that will strengthen your local community relations. Our entire goal is to promote your brand’s values, increase your online presence and enhance your public-facing reputation with a PR strategy that works for you. Contact us today to partner with one of the best PR Agencies in NYC To learn more about the Lawlor Media Group, one of the leading PR agencies in NYC, call for a free PR consultation with one of our highly-skilled public relations experts. 01 OCT 2021 Manuel Marketing, Uncategorized Permalink 5 Tips When Looking For A Brand Strategy Agency in New York If you are a highly visible individual or you run a prominent business, you already know how valuable your brand image is to your success. Also, If you are like most high-profile people, you probably struggle with maintaining that identity. It is a huge job and too much for any one person to handle on a day-to-day basis. A brand strategy agency in New York that offers you a team of experts can help make the job seem effortless. Here are five things to look for when partnering with a NY brand strategy firm. Always partner with a brand strategy agency in New York that … 1. Understands brand development The best brand strategy agencies in New York understand maintaining a brand reputation goes beyond putting out fires and performing crisis management. They focus on all components of your brand, including strategy, identity, messaging, positioning, voice and design. Proactive reputation management is another essential component you need in an agency, but good branding goes beyond and thinks about the long-term, not just the present and immediate future. 2. Focuses on being a client-centric agency When selecting a brand strategy agency in New York, finding a client-centric partner is key. You want a firm that is capable of successfully managing several clients but still has the time, manpower and ability to give you the individualized attention you deserve. A good agency carefully listens to understand your concerns, thoroughly understands your goals and then applies their expertise to execute your vision – not a generic approach they use on all of their clients. People and businesses are not cookie-cutter entities, and their brand representation should not be either. That being said, you want an agency that will also offer an objective perspective to help position your brand in the strongest way possible. 3. Possesses the ability to build a strong online presence New York is a highly populated place with a lot of competition. If you want to truly stand out, you need a strong online presence. That means finding a brand strategy agency in New York that can successfully build an appealing online presence, maintain consistent publishing and skillfully integrate messaging into your website, blog posts, social media and other online spaces. 4. Provides access to high-profile media Without high-profile media, it is difficult to get your brand positioned effectively. A brand strategy agency in New York that has a strong media network can competently help get your brand positioned in all the right places. Look for a firm that has both local and national connections to bring your brand name to the forefront in all the markets you want to achieve visibility. 5. Demonstrates proven expertise When it comes to your brand, you do not want amateur representation from your brand strategy agency in New York. You want a firm that has worked on dozens, or even hundreds, of brands. Ideally, you want a firm that specializes in multiple industries, because it offers fresh perspectives when coming up with strategies designed to give you differentiation. This vast array of branding experiences gives them the ability to present your brand in the best light possible. Contact Lawlor Media Group – a leading brand strategy agency in New York Looking for a top brand strategy agency in New York? Lawlor Media Group has more than 20 years of experience in marketing and branding. Our full-service brand strategy firm has mastered the craft, and we know how to deliver both the market presence and the level of visibility you need. Ready to take your brand to the next level? Contact us today for a consultation. We’re happy to discuss our experience, strategies and ideas to help you establish, achieve and maintain your marketing and branding goals. RECENT POSTS What to Ask When Hiring a Brand Strategy Agency in New York 3 Things to Consider When Seeking Online Reputation Management in New York Last Minute Guide for Thanksgiving 2021 6 Reasons to Use a Good Crisis Management Agency In New York 4 Signals You Need An Online Reputation Management Service in New York RECENT COMMENTS ARCHIVES November 2021 October 2021 September 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 July 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 CATEGORIES Arts ballet Bars Book Launch Books Catskills Charity / Philanthropy Chicago Dating Education Fashion / Design Food and Drink Hamptons Health / Beauty Holiday Season Hotels Joffrey Ballet Long Post Marketing Movie Premieres Music New york Numbered List Personalities Real Estate Restaurants Short Post Sporting Events Technology Television Travel Uncategorized META Log in Entries feed Comments feed WordPress.org Previous NEED HELP DEVELOPING YOUR BRAND? 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