We are using cookies on our site to provide you with the best user experience. Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice). OK More info CAP Home About ASA Consumers Industry Rulings News & resources CAP launches first eLearning module The Committees of Advertising Practice have launched an e-learning module on alcohol advertising to help equip marketers with knowledge and understanding of the alcohol rules and how to avoid breaking them. Read more Consumers Make a complaint What we cover Advice for parents Industry Make a complaint Advertising Codes (CAP site) How to comply (CAP site) Complaint about your ad - what next? Rulings Rulings Non-compliant online advertisers News & resources Latest news FAQs Events Research and reports Latest rulings In a TV ad for Weetabix On The Go Breakfast drink a young man getting ready to go to work stated,... Claims on the home page of www.worldfirst.com, a foreign currency transfer provider, stated... A1 SOS Clutch & Tyre Centre A website, www.a1sosclutches.co.uk, for A1 SOS Clutch & Tyre Centre, stated “A1 SOS Clutch... Ever Adventure IOM Ltd A website, www.slotser.com, promoted an online casino.The home page included a cartoon-like image... Prestige Gifting Ltd Two website ads at www.prestigeflowers.co.uk for bouquets:a. An ad for a medium-sized “Blue... Supercell Oy An animated TV ad for the app game "Boom Beach" depicted two soldiers in a sniper... Vanquish Security & Investigation Consultants Ltd t/a Vanquish Investigation Services Two ads for Vanquish Security & Investigation Consultants Ltd, a private investigator... Read more latest rulings Latest news Non-broadcast advertising of food and soft drinks to children CAP, has announced that it will be launching a public consultation on the introduction of new rules governing the non-broadcast advertising, to children, of food and soft drinks high in fat, salt or sugar. In-game and in-app purchases: Protecting children We’ve ruled against two online games because they directly pressured children to make purchases – something that’s prohibited by the Advertising Code. New vlogging advertising guidance Our sister body, the Committees of Advertising Practice (CAP) have produced clear new guidance for vloggers to help them better understand how and when the advertising rules apply to their vlogs so that they are upfront and deal fairly with their followers. Read more latest news Sign up Sign up for our rulings alerts and newsletters. Sign up Already registered? Log in Latest tweets Tweets by @ASA_UK Copyright © 2015 ASA Accessibility Careers Privacy policy Sitemap Cookies Policy Cymru Twitter Policy Transparency Advertising Standards Authority Ltd, Mid City Place, 71 High Holborn, London WC1V 6QT Contact us Directions and map