PRESS RELEASES NORTHERN IRELAND GETS ITS VERY OWN CHRISTMAS RADIO STATION NOVEMBER 30TH, 2021 X-Factor icon, Leona Lewis is marking her pop come-back by launching Downtown Radio’s switch to 100% Christmas Music on the 1st of December as the station flips to a totally festive playlist for the third consecutive year. It was an unprecedented move in 2019 for a radio station in Northern Ireland to change its entire music format for a month but as Content Director Stuart Robinson explains, it was worth the risk; “We were delighted by the strength of audience numbers and engagement when we switched format two years ago. There was clearly a huge demand for a NI station which was totally dedicated to the sound of Christmas. Then in 2020, the audience soared again as people seized the opportunity to tune into something cheerful and festive after a bleak year”.

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