Click to menu. culture We stay fresh, so you stay fresh. It’s trickle down freshness. Unite & Take Over We’re a team of over 80 strategic, collaborative, entrepreneurial-minded marketers who develop strategies and creative that drives action. Basically, we’re that ragtag bunch of kids from high school who hopped around from clique-to-clique because we got along with everyone. Except now we have to pack our own lunches. leadership Tom Kenney PRESIDENT Garrett Garcia VP, BUSINESS INSIGHTS Liz Phelps MANAGING DIRECTOR, INTEGRATED MEDIA view more . values friendly positive & approachable creative in everything dedicated to the craft self starter weather the storm team 1 2 3 4 5 6 7 8 Prev 01/ 08 Next @uniteppk Happy Birthday to our friends at @PDQfreshfood !! Hope your Halloween weekend is poppin' 🎃 #Unite @pacecenterforgirls provides at-risk girls and you To create awareness and drive local impact, we par Taco Tuesday came early 😋🌮 Tag your favorite careers © 2021 uniteppk.com 813.496.7000 hello@uniteppk.com

Click to menu. BACKGROUND Moving into Spring 2021, GTE Financial, a Tampa-based credit union, wanted to generate brand awareness that focused on their many philanthropic efforts within the community. CLIENT GTE Financial YEARS 2021 INDUSTRY Banking SERVICES TV Campaign Development Radio OOH Digital Display CHALLENGES it pays to swipe We were tasked with developing a simple and compelling campaign using TV, online video, radio and outdoor to promote how GTE and their members collectively give back. BACKGROUND all about community Millennial consumers, a critical demographic, are continuing to choose service brands who integrate “collective action” into their products. Community outreach was always an important element of GTE and other credit unions, but GTE had created a unique set of credit and debit products that automatically donated to local charities with every transaction. strategy The goal was to drive awareness, encourage existing members to join in the cause by using their cards, and drive new membership. Our strategy was to dramatize how GTE members give back by bringing in representations of the charities that reap the rewards of those efforts. In :15 TV and online video, we chose three charities from the list and brought them to life at the point of transaction: a guide dog for Southeastern Guide Dogs, a young recreational basketball player for the YMCA, and a doctor for the American Cancer Society. radio In radio, we translated the campaign to the world of audio by using rich soundscapes and sound effects to make our philanthropic efforts real and tangible in that space. In all channels, we invited existing members and potential members to join with GTE and “Swipe it Forward.” Results The results are ongoing but are driving new memberships and, with members swiping forward more than ever, we are on pace to top the previous year’s donations from this family of card products. related works view all works PDQ Spicy Chicken Sandwich CASE STUDY Glory Days Grill Father’s Day CASE STUDY Class of 2020 CASE STUDY © 2021 uniteppk.com 813.496.7000 hello@uniteppk.com