Work About Blog Contact Join Us Back to blog Meet Sammi September 25, 2017 A virtual assistant built by B-Reel, for B-Reel As virtual assistants and bots are becoming more common in our lives, we wanted to learn more about how they work, and where the opportunities for creativity exist. As we began to play around with what’s currently out there, we realized it would be interesting to explore the role of personality in the relationship between us and our virtual assistants. Most virtual assistants work hard to be as inconspicuous and predictable as possible - but they offer the same, general experience for any user around the globe, regardless of age, culture or personal interests. Our office virtual assistant would need more personality. It would need to not only answer our questions and help us be more productive - it needed to be fun and make us happy! We wanted to add some of the friction that exist in between real people, where different backgrounds and personalities shape our interactions. Enter, Sammi. She’s the Swedish grandmother that takes care of us in our LA office, five thousands miles from home. Visit Sammi at sammi.b-reel.com Related posts 'About Time' Watch Faces March 15, 2017 We have been looking at time the same way for eons. Let these five unorthodox faces reframe the flat circle. Read more VR is Ready for Consumers, Are You Ready for It? March 31, 2016 A look at the capabilities (and limitations) of the current generation of VR devices. Read more See all of our blog posts Visit our sister company BRF Los Angeles Stockholm London Berlin Barcelona New York

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