Currently Our Services plug In Winter What are we - really? Published in: Chronicle Our customers still present us as "our advertising agency". This is not wrong, of course, even though it has been a long time since the Advertising Association renamed itself Sweden's communications agencies. And even since we agencies started talking about "integrated communications agencies". Today, it is increasingly rare for us to take the word "advertising" in our mouths at all. But… What are we then? If we were not just an "advertising agency". What is Winter, really !? It may sound tricky to ask that question, but it is important and central. Not least at a time when our entire industry is in an advanced change that takes place in several directions simultaneously. Digitization Real-time communication Media house thinking among customers PR / content development Social media strategies Communicative leadership Experience-driven communication And, at the same time, the whole issue of "marketing communication" has gone from being something that a marketing manager pushed to campaign around launches, to becoming a business-critical issue for management and the board. Communication is no longer "advertising", communication is one of the most important tools for any organization or group of companies. Partly internally, partly externally. Improper communication can have as serious consequences in a market as a breakdown in the factory. It is a fact. Thus, each player must equip and train. That is one insight. And there, as an agency, we become more of a strategic sparring partner for the management. No longer just about promoting products. But in some cases even in the valuation and development of new products, new services or broad business development that will move the customer in a market. Based on our knowledge of the market and the target groups, we have developed from "advertisers" to some kind of senior insight consultants who can take on the role of a tactical sounding board early in various development processes. Because what companies and organizations do has become much more important, it communicates many times stronger than what is said. And, well, preferably it should sit together so what we do and say synchronized strengthens the direction and movement we want to achieve. That is the second insight. And yes, this is already happening. We constantly do different workshops where we not only revise graphic expression and communication but increasingly also business plans and basic strategies for the entire company's journey in a market. We are gaining deeper trust and ever more advanced issues. But okay, what should it say on my business card? What kind of agency do we become then? I would say that we are actually business developers with communication as a tool. And, how do we package this new product ourselves and convey that we are actually selling this service? This is what we're talking about right now. Thinking. Writes. Ritar. In a time of change and movement, the only thing that stands firm is the realization that we must never stand still. We must constantly follow the journey and constantly reformulate and rebuild ourselves. We are constantly asked the question: What are we - really? communication advertising strategist consultant senior consultant marketing communication Published Monday, March 13, 2017 Ronny Olovsson PR strategist / Press officer ronny.olovsson@vinter.se Tel. 070-554 32 13 Want to know more about this? Subscribe to our newsletter HTML Also read: News - 24 Nov 2014 Board with riding whip Vinter är ett konsultbolag. 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