CASE ABOUT US NEWS PLUG Previous Next Teddy bears in town Name: Teddy bears in town Customer: Gothenburg Church City Mission Plug: Roger Brovik For many children and young people, Christmas is the worst time of the year. Some families are torn apart by addiction, others find it difficult to make ends meet with food and winter clothes. And even if the problems only increase, they are rarely visible to the outside world. Most things happen in silence, without witnesses. Gothenburg City Mission wanted to attract attention. And we decided to tell the stories you never get to hear - but from a different perspective. One early winter morning, the people of Gothenburg were met by hundreds of teddy bears, placed around the city. The teddy bears testified to real situations, experienced by children in Gothenburg. Because sometimes maybe the only one who is there and sees what is happening, is just a teddy bear. Kampanjen väckte både känslor och uppmärksamhet och resulterade i positiva inlägg på sociala medier såväl som stora redaktionella inslag i GP, GT, Sveriges Radio, SVT och Mix Megapol.

CASE ABOUT US NEWS PLUG New e-commerce for Bliz Eyewear Name: New e-commerce for Bliz Eyewear Customer: Future Eyewear Group Just in time for the start of the World Ski Championships in Falun, Future launched a new site for the quality brand Bliz Eyewear. Bliz is a world leader in the product segment technical sports glasses, ski goggles and helmets. Work on the site began last autumn when Dear Friends and Future sat down in a workshop to define what needs the new site should meet. Important aspects included: integrate e-commerce into the site put the products in focus and make it easy to shop reach the target group active, ie. everyone from exerciser to elite highlight the strength of the products' Scandinavian design show the sponsored team riders facilitate support matters. Based on this, Dear Friends developed a structure with four primary parts, where products, athletes and support each got their focus, and created their own part where visitors can discover and be inspired by Bliz Eyewear's history and solid knowledge. A responsive design with a modern and stylish look was developed and the site was then built in Umbraco where the e-commerce system uCommerce was implemented. You can find the site at www.blizeyewear.se