Leo Burnett London Menu Latest at Leo's All Awards News New work Our Work About Us Working Here Contact Us Close We don’t make brands famous, we make brands popular. WatchOur Showreel Awards Oct 2015 Always #LikeAGirl wins Grand Prix #NewThinking We’re proud as punch to have won the Grand Prix at Marketing’s ‘New Thinking’ Awards - celebrating strategy and effectiveness. And that’s on top of 3 Golds for Cultural Shift, Social Branding and Brand Evolution. Rachel Barnes, Marketing’s editor said: “The winners represent the brands and agencies that truly understand the complex marketing landscape and embrace the constant evolution demanded of them in an age of rapid change.” See the film New work Oct 2015 Freeview Play: #SetYourselfFree Launching Freeview Play.... DavidReviews says: "Freeview equates to freedom in an expansive new piece of advertising for the free-to-air broadcasting service. In a world where subscriptions are ruthlessly pushed at us, the heroic underdog representing the advertised service is the champion of unorthodoxy. The film - made by Rogue's Sam Brown in harmony with the wizards at the Electric Theatre Collective from a script by Leo Burnett's Phillip Meyler and Darren Keff - is a triumph.” Watch 'Set Yourself Free' here Latest from the Leo blog... The Sharpener Oct 2015 Frisk #110 Holy cow, it’s Frisk #110! If a person reaches the age of 110, they earn the title ‘supercentenarian’… Continue reading Recently on Twitter RT @APGLondon: Apg gold to Always #LikeAGirl #apgawards2015 http://t.co/tJkPhNK34q 2 days ago via Twitter Close New work Oct 2015 McDonald's: 'Good to Know' "McDonald's is busy debunking myths in this spot about their fries. Contrary to popular belief and apocryphal tales, the fries aren't grown artificially; neither are they cooked in a way that takes them off the menu for vegetarians. Indeed, farmer Terry knows his onions when it comes to spuds and he can vouch for it that "no weird stuff" goes on in the making of them. It's brave and interesting for McDonald's to tackle this aspect of their image head on." David Reviews Watch 'Fries' here Close New work Sep 2015 NSPCC - Alfie the Astronaut 'Astronaut' marks the first brand ad for the NSPCC in 11 years and the first within their rebrand with the strapline, 'Every Childhood is Worth Fighting For'. Creative Review Magazine commented: "A striking new ad for the children’s charity NSPCC avoids overt shock tactics with a compelling story that takes a heart-wrenching turn halfway through… The film features a child training to be an astronaut, and uses beautiful film-making combined with an absorbing voiceover to deliver a message of how abuse stunts children’s hopes, dreams and imagination." Watch Alfie's dream here Awards Sep 2015 Leo Burnett London Wins the Grand Prix at Kinsale Shark Awards 2015 Over this weekend in beautiful Kinsale, we won the prestigious Grand Prix for our Karma Nirvana 'Suffocation' campaign. Created to bring awareness to honour killings in Great Britain, the work also won 3 Golds (in Direct Mail, Charities and Public Awareness). Overall London won a further 3 Silvers and 5 Bronze awards. Leo Burnett Worldwide was named 'Network fo the Year 2015' for the 3rd consecutive year winning a total 95 Shark Awards. Close New work Sep 2015 McDonald's Great Tastes of the World "Australia" "Credit to McDonald's as the intro to this ad is actually one of the better tourism films we've seen for the land Down Under in recent times, highlighting its wealth of 'sleepy bears' and 'noisy sticks' among other things. It's soon business as usual as the fast food chain celebrate their new Aussie-themed burger, complete with the rather fetching food photography we've come to enjoy from their recent output." David Reviews See the ad Close New work Jul 2015 McDonald's 'good times': Fun "Remember when you were a child and the main role of grown-ups seemed to be to thwart your fun on every level? This spot for McDonald's reminds us exactly what that was like. Thank goodness, then, there's one place they encourage you to be yourself: McDonald's. Here, there's no 'hands-off' policy or temptation to do something fun but dangerous... this is a place where adults and children alike can enjoy the same thing, together, and share good times. The performances have a terrific naturalness about them and overall the point is perfectly made: kids and grown-ups may not see eye-to-eye on lots of things, but they share the same vision when it comes to McDonald's." DavidReviews Have some fun here Close New work Jul 2015 First National Day of Memory #RememberShafilea: July 14th 2015 Working with charity Karma Nirvana, and supporting the inaugural Day of Memory for victims of 'honour' killings, the British public were asked to break the silence on honour-based abuse by tweeting #RememberShafilea (a victim herself, suffocated by her parents with a plastic bag) to restore her memory. The social campaign aimed to use plastic in a positive way - a 3D printed memorial bust of Shafilea was programmed to be revealed in response to peaks in public support. Watch Load more articles… LEO BURNETT WORLDWIDE Privacy policy © 2015 Leo Burnett London • Privacy policy