Work Careers About us Contact Volvo Car Sverige Content Management System Challenge Ten years ago, the management of digital content at Volvo Car Sverige (VCS) was a manual operation. Product information, offers and other types of digital data were developed and updated manually where and when needed. Web pages, campaign sites, digital screen content, banners and apps were handled as static assets, and they too needed individual maintenance and updating. As VCS’s digital eco system grew, this set-up was no longer viable. It was necessary to develop a new way of working which could handle both the digital data and the assets in a more efficient way. Solution We developed a content management system, serving as a hub for VCS’s digital marketing material production. The idea of such a system is to offer a central platform where the digital marketing data can be handled separately from the assets using it. This way, data maintenance can be concentrated to one place only, and any central updates automatically generate updates on all the connected assets. The system extracts information from legacy systems and provides marketers with constantly updated content for VCS’s many digital touchpoints: volvocars.se, local dealer websites, the digital signage system, the My Volvo app and the car configurator. Result Today, the content management system serves as “the source of truth” for VCS’s entire digital marketing material production. It ensures that all communication activities on all digital platforms describe and display the VCS offer in a consistent and constantly updated way. Allowing the people at the marketing department to focus on more inspiring work. New_fb_inhouse_logga_footer Kungsgatan 48A, Gothenburg, Sweden | +46 31 17 67 30 | info@inhouse.fb.se

Work Careers About us Contact What we did Strategy Creative concept Film Illustration Print Ads Social media ads Campaign activation West Sweden Tourist Board The best of times – winter conferences in Bohuslän If you’ve ever experienced a Bohuslän winter, you’ll know just how energised you feel after a walk among its stark granite rocks. You’ll remember how easily fresh ideas bubble up in the salt tang of the sea breezes. You’ll recognise the energy the awe-inspiring views generate. And you’ll know that this is the best of times for Bohuslän. This is precisely what drove our campaign to persuade more companies to have their winter conferences in Bohuslän. We simply let Bohuslän present its very own way of arranging conferences. Because we knew that a brainstorming session produces best results during a genuine storm, because we recognised it’s possible to hold a truly successful workshop while sea kayaking. To further enhance the ambience, we gave artiste Amanda Werne a free rein to create her own interpretation of the song “The Best of Times” from the musical “La Cage aux Folles”. New_fb_inhouse_logga_footer Kungsgatan 48A, Gothenburg, Sweden | +46 31 17 67 30 | info@inhouse.fb.se