Home Services » Manifesto » Team » Results » Contact Us GC Combinator Integrated Concept Build MVP Product Sourcing Retail Lab Tests Weekend Lab Full Scale Retail Lab Custom Retail Lab Internet Lab Moneyball Marketing Tests Print Services GameChanger uses entrepreneurial techniques to help companies find, build and test breakthrough innovations. Our approach is fast and iterative, using real-world shopper feedback. We have a unique four-step process. We help clients across the entire process or with individual steps depending on project needs. GameChanger Products LLC 2207 Harbor Bay Parkway Alameda, CA 94502 T: 510.521.7985 E: info@gamechanger.net Sitemap | © 2021 GameChanger Products. All Rights Reserved.

Home Services » Manifesto » Team » Results » Contact Us Print Sitemap Cart Checkout Contact Us Home Manifesto Innovation Leadership The Original GameChanger Manifesto The Start-Up Advantage The New 5 Forces The New 5 Ps The 7 Deadly Sins of Corporate Innovation GameChanger Principles Books Moneyball Marketing The Original GameChanger Manifesto News Bloomberg Businessweek GameChanger Newsletters Newsletter Sign-Up My Account Results Team Member Successes Services GC Combinator Integrated Concept Build MVP Product Sourcing Retail Lab Tests Weekend Lab Full Scale Retail Lab Custom Retail Lab Internet Lab Moneyball Marketing Tests Sitemap Store Stream Team History Mission and Values Capabilities GameChanger Products LLC 2207 Harbor Bay Parkway Alameda, CA 94502 T: 510.521.7985 E: info@gamechanger.net Sitemap | © 2021 GameChanger Products. All Rights Reserved.

Home Services » Manifesto » Team » Results » Contact Us History Mission and Values Capabilities Print History Our Story GameChanger was founded by Larry Popelka, former VP of marketing at Clorox and Sandy Brawley, former Clorox National sales manager. From 2002-07 Popelka and Brawley established and led a corporate innovation and ventures team for Clorox CEO Jerry Johnston. Over the course of 5 years, with less than 10% of the company’s innovation budget, Popelka and Brawley’s team generated approximately 70% of the company’s growth from innovation, including Green Works cleaners, Clorox Toilet Wand, Clorox Anywhere and others. In 2004, Monitor Consulting called our ventures program at Clorox “The Best Approach we’ve seen to corporate ventures in consumer products.” GameChanger was established in 2007 to make Popelka and Brawley’s approaches available broadly. The GameChanger process is unique in that it combines fast and flexible entrepreneurial techniques with big company skills and knowledge to drive more impactful, cost-effective growth and innovation. GameChanger Products LLC 2207 Harbor Bay Parkway Alameda, CA 94502 T: 510.521.7985 E: info@gamechanger.net Sitemap | © 2021 GameChanger Products. All Rights Reserved.