ABOUT REPLY ABOUT US WHAT WE DO CLIENTS CONTACTS CAREERS ENG ITA DEU Focus On CASE STUDY PORTALTECH REPLY HELPS LONG TALL SALLY GROW FURTHER FOCUS ON: CLIENTS, ECOMMERCE, MULTI-COUNTRY ECOMMERCE, HYBRIS, FASHION, SAP OFFERING Customer: Long Tall Sally Long Tall Sally is a retailer of fashion for taller women with twenty stores around the UK, stores in North America and online and multiple catalogues annually. Its mission is to be the first choice for tall women clothes worldwide. THE BRIEF The retailer had complex ecommerce requirements. It wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally. LONG TALL SALLY CAME TO PORTALTECH REPLY BECAUSE IT WANTED: A flexible content management system to enable website content to be easily updated by marketing professionals, resulting in fresh content being made available more regularly and on demand by the business The ability to create and manage powerful promotions A multi-language, multi-currency website THE SOLUTION We suggested that Long Tall Sally use the SAP Hybris platform, because it provided the flexibility and functionality that Long Tall Sally needed to manage its existing online, catalogue and retail channels in the UK. The new ecommerce system significantly enhanced the company’s online merchandising and promotional capabilities, enabling the company to drive sales conversion rates through its full-text search facility, interactive product recommendations and a user review system that allows customers to rate products and buyer experience overall. MEASURABLE BENEFITS SINCE LAUNCH INCLUDE: 28% increase in conversion rates (equates to over £1 million additional revenue) Average order value increased by 42% Web business grew from £5.5m to £20m in first 12 months. RELATED CONTENTS DIGITAL COMMERCE BEST PRACTICE EXPERIMENTATION: THE NEXT BUSINESS TRANSFORMATION Data-driven experimentation is the key to more growth in digital commerce. Portaltech Reply knows why testing in the digital age is so important. 07.11.2018 RESEARCH HYPE BEASTS, UNBOXING AND PRODUCT DROPS THE RISE OF SOCIAL COMMERCE Social Commerce, customer journeys that start on social media platforms such as Facebook and Instagram, are predicted to grow to $165bn by 2021. Portaltech Reply was keen to lift the lid on this new shopping phenomenon... FIND OUT ALL THE INSIGHTS SAP CUSTOMER DATA CLOUD BEST PRACTICE TRUST, CONSENT AND SINGLE CUSTOMER VIEW: INTRODUCING SAP CUSTOMER DATA CLOUD A robust and effective Social Commerce strategy will not work without a single customer view of consenting customers. This is required to orchestrate a data-driven model of reviews and ratings, influencers, and relevant content and offers. SAP’s Customer Data... This website installs third-party cookies, after explicit user consent, to allow visitors of the Reply websites to be recognized by third parties during their navigation on third-party platforms and be informed about Reply initiatives possibly promoted on these platforms. This website does not use first-party cookie. For more information about the processing and the opt-out option you may read our Privacy Policy. By selecting “Accept” you agree to the use of third-party cookies.ACCEPT DECLINE Reply © 2021 - Company Information - Privacy