FOR RETAILERS FOR BRANDS Home For Retailers Price & Promotions As marketplace competition increases, downward price pressures mean retailers face unsustainably low margins. To succeed and avoid the race to the bottom, retailers must improve Customer price perception and promotional effectiveness, without reducing prices too far. dunnhumby analyses existing strategies and identifies the best tactics for success. So you can optimise pricing strategies to grow margins and profit and boost promotion performance, all while improving Customer price perception. Download our Price & Promotions brochure to find out more Download PDF Retail benefits of effective strategy & tools: Build Customer value perception without impacting profits Win new Customers, achieve more sales and improve margins Mitigate pricing threats and manage price changes effectively Analyse past performance and plan more effective future promotions Price Satisfying changing Customer pricing expectations is already a complex task – but combined with the need to hit commercial targets, it can become seriously challenging. dunnhumby Price gives you the ability to strategically optimise prices and forecast outcomes. Using Customer Data Science to recommend optimal base prices, Price helps you build Customer trust, improve value perception, and generate tangible results. Download Price brochure Promotions Analytics To plan and execute effective Promotions, retailers must be able to accurately assess past performance and get detailed insight into the impact of each tactic. dunnhumby Promotions Analytics uses Customer Data Science to intelligently analyse historic campaigns and ensure every promotion performs to its maximum potential. Download Promotions Analytics brochure OUR PRICE & PROMOTIONS OFFERING OVERVIEW With a modular framework of tools and services, Price & Promotions guides you from start to finish. It means you can understand, model, forecast and respond to price and promotion drivers that influence Customers’ value perceptions and buying behaviours. Assess the landscape Understand current P&P capabilities from a Customer lens before planning Validate rules Create a consistent Customer experience with logical, consistent pricing Optimise investments Analyse strategies and establish the most effective tactics to invest in Forecast and deliver Accurately model, plan and execute every promotion, event and campaign Think Customer First Establish category role and price strategies that drive growth and engagement PRICE PROMOTIONS ANALYTICS +1-3% Like-for-like sales uplift +1-2% Margin gains +4% Cash profit with Price Optimisation +1-5% Promotional sales with Promotions Forecasting Customer Stories Coop Norge A deeper understanding of the customer enabled Coop Norge to move to digital coupons; increasing sales, customer satisfaction and loyalty. RETAILERS Red Bull Find out how embedding Customer Data Science in assortment decisions led to 54% cross-shopping growth. BRANDS View all Customer Stories Webinar On-Demand | IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar WEBINARS 18 November ‘21 Latinoamericanos buscan volver a la normalidad en sus compras, y cae la confianza en las tiendas: Pulso del Consumidor de dunnhumby BLOG 18 November ‘21 恢复常态依然遥遥无期：18 个月以来消费者的态度变化 BLOG 18 November ‘21 By David Clements, David Ciancio, David Brandt View all resources Ready to begin the journey to sustainable retail growth? Speak to a member of our team for more information Contact us Helping retailers and brands perfect the science of shopping SOLUTIONS For Brands For Retailers Sectors we serve RESOURCES Blog Reports Webinars Videos Podcasts Client Testimonials Case Studies ABOUT US Our Science Our Team Alliances and Partnerships dunnhumby Ventures Code of Business Conduct News Events Contact CAREERS Experienced Careers Early Careers dunnhumby Life Alumni Network Job openings Glassdoor Recruitment Privacy Notice © 2021 dunnhumby Terms & Conditions Privacy Notice Cookie Notice Whistleblowing Hotline Modern Slavery Statement Gender Pay Report Covid-19 RA Results Accessibility Site Map