The better shopping experience English Start / Insights & inspiration / Retail & shopper trends / Winning with shoppers Winning with shoppers We have a passion for delivering better shopping experiences together with our customers. To achieve that, understanding shoppers and their behaviour is pivotal to offering them a personal experience and to making their shopping trip worthwhile. That is why we have engaged Tony Durham, a leading Shopper Psychology Expert to provide some expert into consumer behaviour and how to apply them to the retail environment. From driving awareness to influencing shoppers’ choice, watch our videos below to learn more about the fascinating psychology of shopping! It is useful to note that these videos were recorded in February 2020 and therefore did not take into account how shopping behaviour has changed during the Covid-19 pandemic. Stay tuned for more videos! Creating a better experience with packaging free merchandising Packaging-free merchandising is gaining in popularity, and rightly so; it is not only a more sustainable way to merchandise but also helps to create an experience that is different from competition. But how can you make sure shoppers purchase more products packaging-free? Guiding shoppers' decision making Shoppers are risk-averse, especially in high risk categories such as hair colourants. Reducing the perceived risk of a purchasing decision is a key step in changing shopper behaviour. How to use movement to draw attention Few things are as effective in attracting attention as movement. Provide information as well, and you are one step closer to changing behaviour. Avoiding perceived out of stock Avoiding out of stock is key to preventing lost sales, regardless if the products are truly sold out or just not visible on shelf. Why you should create colour blocks on shelf The majority of shoppers do not have a shopping list when they enter the store but rely on colours and shapes to remind them of what to buy. How can you use this to your advantage? Stand out with vertical colour blocks How can you draw attention to a product, even if it only appears in a shopper’s peripheral vision? Selling more products with higher margins You can nudge shoppers to pay attention to specific items in your assortment – and why not those that generate higher margins? An example is locally sourced organic produce which enjoys increased popularity amongst shoppers. How to change shopping behaviour The first step to changing shopper behaviour is to attract attention. This can be a challenge in the busy in-store environment, but there are ways to succeed. Winning in food & beverages to go Shopping food & beverages to go is all about speed. Help shoppers to find what they are looking for, quickly, to ensure a convenient shopping experience for busy lifestyles. Creating an experience with fruit & vegetables. Grocery retailers need to create shopping experiences that make the visit worthwhile rather than shopping for groceries online. Fresh produce is one of the key categories to help you earn the shopper’s visit. Is your store worth the visit? Today, shoppers can shop whenever and wherever they want – offline and online. So how can you make sure your store is worth the shopper’s visit? About HL Our history Organisation Corporate responsibility Career Insights & inspiration Category insights Customer cases Retail & shopper trends Download reports More inspiration on Linkedin Our offer Store-ready solutions Bespoke solutions Sustainable choice Catalogue Installation guides Contact us Privacy notice Cookies Copyright 2021 HL Display AB. All rights reserved. If you do not accept cookies, you can turn off cookies in your browser under security settings. You can also set your browser to alert you every time a website tries to put a cookie on your computer. I accept