HOME WORK CLIENTS SERVICES TEAM INSIGHTS WEBINARS CONTACT Webinars What’s That? Making Ads That Get Noticed What can marketers do to make ads that get noticed? The answer comes down to understanding how people go about their day and how they experience the world. Fortunately, there’s more than a hundred years of psychological research that sheds light on this topic, and the results are often counterintuitive. Listen to this webinar where we review the key psychological research that marketers can use to make sure their advertisements get noticed, and show real world examples of how brands have leveraged these insights to engage customers. Watch the webinar. Download the What’s That? Making Ads That Get Noticed slideshow. Name Title Email Why That Ad Sucks: What Marketing Can Learn From Memory Science Only 16% of advertising is remembered and correctly attributed by consumers. Yes, you read that right. Consumers don’t remember the majority of ads they see, and when they DO remember the ad, they can only identify the brand 40% of the time (Sharp, 2010). What can marketers do to make sure 84% of their budget isn’t going to waste? It starts with an understanding of the way consumers process ads through our emotion and memory systems. Listen to our webinar where we dive into this topic. We cover all the key considerations needed to make ads that make a psychological impact. Watch the webinar. Download Why That Ad Sucks slideshow. Name Title Email Does Advertising Work? Marketers are being faced with a tough question in 2021. Do they keep advertising, and if so, where and how much should they spend to advance business goals? Listen our webinar to learn if and how advertising actually works when put into a larger framework for how marketing works. Watch the webinar. Download Does Advertising Work? slideshow. Name Title Email Calculated Bets: Smarter Marketing Planning for 2021 2020 is drawing to a close, and marketers are planning for 2021. Have you audited where your brand sits in this new space? Have you reevaluated your goals, diagnosed next steps, and updated your customer segments? Marketers are using these brand strategy questions to guide their thinking for 2021. Listen to our webinar to learn how to diagnose your current state, develop a solid brand strategy, and produce creative that captivates 2021 customers. Watch the webinar. Download Calculated Bets slideshow. Name Title Email The Art of Conflict: When Marketers Poke the Bear Listen to our webinar to learn how brands can incorporate conflict and tension strategies into marketing to shape public perception, engage customers, and gain marketshare. We discuss strategies like poking the bear, embracing imperfection, carving a niche, and using conflict responsibly to drive marketing effectiveness. Watch the webinar. Download Conflict and Tension Strategies for Marketing. Name Title Email Getting Back to Business: Balancing Branding & Sales for 2020 Listen to our webinar to learn about the psychological changes that we’ve seen as the crisis has evolved from pandemic to protest. We look at which brands have led the way, which brands have struggled, and how marketers can use these insights and new strategies to balance branding and sales to grow in today’s market. Watch the webinar. Download Behavioral Science for Marketing Overview. Name Title Email Survive to Thrive: Psychology Marketing in a Re-opening Economy In this webinar, we discussed key psychological insights such as loss of identity and openness to new perspectives, and experiences that can shape creative marketing. Watch the webinar. Download Psychology Marketing for Reopening Guide. Name Title Email Strategic Spending and Effective Creative During Uncertain Times In this webinar, we revealed six creative insights to guide marketing strategy, we discussed why advertising is important during economic downturns, and we discussed how to be smart with production while we’re social distancing. Watch the webinar. Download the slideshow. Name Title Email Psychology of Fear: Consumer Behavior and Marketing During a Pandemic Thanks for your interest in our recent webinar in which we explore how psychology informs consumer behavior and marketing strategy both during and after COVID-19. Watch the webinar. Download the slideshow. Name Title Email Psychological Insights and Marketing Trends for 2020 Thanks for your interest in our recent webinar in which we explore key psychology-driven marketing trends that are changing how your customers perceive and engage with your brand. Watch the webinar. Download our Psychological Insights and Marketing Trends Report. 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