Make More Informed Decisions Learn how to use Meltwater to collect and analyze market research data around your audience, competitors, and industry to improve your messaging and operate more strategically. Get in touch Why You Need Market Research Visualize Your Data Pull Comprehensive Reports Monitor the Market Gather Audience Insights Why Do You Need a Market Research Solution? Market research helps you identify new opportunities for acquiring customers and analyzing consumer behavior — from SERPs to social media. Marketers today create content for multiple audience segments — marketing to three audience segments is most common. (HubSpot) 38% of marketers claim that a lack of “accurate audience insights” is their biggest obstacle to achieving data-driven marketing success. (eMarketer) 75% of marketers use their reports to show how campaigns are directly impacting revenue. (HubSpot) How Meltwater Can Help You Conduct Market Research Request Demo Monitor the Market Follow the Conversation Gain insights into what people are saying about your brand and where these conversations are happening on social media and in the news. Gauge Sentiment Keep tabs on the sentiment surrounding your audience conversations. Track specific keywords for your brand, industry, and competitors to swiftly identify and address issues and crises. Analyze Your Competitors Check in on the conversation and engagement metrics around your key competitors' social and media mentions. Attract potential customers and improve your product offering through competitive benchmarking. Collect Industry Knowledge Track conversations within your industry to identify trends and opportunities. Follow negative sentiment to research new product opportunities, and positivity sentiment to celebrate achievements for your industry. Visualize Your Data Share Relevant Data Keep your stakeholders informed with shareable, interactive, password-protected dashboards covering a wide range of possible metrics. Analyze Crisis Trends Showcase how sentiment shifted during a crisis. Particularly useful to illustrate when a sudden surge of negative sentiment was anomalous. Measure Campaign Coverage Evaluate campaign success through dashboards that highlight social reach, media mentions, and your KPIs such as website visits and article views. Gather Audience Insights Deeper Audience Understanding Understand the communities and commonalities that drive the social media conversations around your brand, your industry, and your competitors. Determine Target Markets With Confidence No more guessing who you should market to. Plan a social and content marketing strategy around key audience segments. Uncover insights to craft messages that convert. Improve Retargeting Efforts Find adjacent audiences for more intelligent and high converting digital ad campaigns. Build Community Learn how, when, and where your fans already live online. Cultivate your online community, building a loyal following by interacting and sharing relevant content. Reporting Paid, Earned, Shared, Owned Insights Understand how your digital marketing, SERP, and PR efforts are performing with an omnichannel overview to help improve your acquisition strategies. Growth Marketing Analysis Our AI-powered reports provide recommendations to increase traffic and brand awareness based on billions of data points including search, social media, AdWord-spend, and news mentions. Benchmark performance against your competitors to see how you compare relative to others in your industry. Automation Rather than painstakingly pulling and inputting numbers from all different sources and analytics tools, Meltwater reporting solutions help automate the process freeing up your time to actually put the insights into practice. LEARN HOW TRUSTED BY OUR CLIENTS Testimonials LAUREN HACKETT, SENIOR VICE PRESIDENT GLOBAL COMMUNICATIONS “The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, we can start to have better planning and make more informed decisions.” KATIE MILLER, PROGRAM MANAGER “First, it gives us the reach, engagement and sentiment data that we're looking for, above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like.” MICHAEL TSOUKALIS, DIGITAL MANAGER “Meltwater has improved my team’s efficiency and it saves time. We can better understand our customers and audiences, and we are constantly updated with industry trends and news.” Related Resources Blog Post Ultimate Guide to Market Segmentation and Personas Blog Post Why AI Powered Insights are Important for Marketing in 2020 Guide Audience Affinities for Insight Driven Campaigns Interested in learning how Meltwater can help you? 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