NBA.com: NBA Ad Specs NBA Teams TEAM AD SPECS OVERVIEW PENCIL AD REQUIREMENTS BACKGROUND SKIN REQUIREMENTS Overview DISPLAY Accepted File Formats: JPG, GIF & PNG 3 loop max or 15 seconds Max File Size: Background Skin: 1900×1600, 300k or less See Background Skin Requirements tab for detailed specs. Pencil Ads: 100k or less See Pencil Ad Requirements tab for detailed specs. 320×50: 50k or less All other banners: 100k or less Standard available ad sizes* 300×250 320×50 728×90 468×60 Other custom sizes may apply to some teams. Please confer with team contact to confirm applicable ad sizes. General Ad Specifications To allow for proper approval and testing, TPP submission deadlines are as follows: Pencil Ad: Total 14 business days prior to launch Global Background Skin: 13 business days prior to launch Static image banners: 12 business days prior to launch New ad inventory (not previously delivery through GAM): 18 business days prior to launch Pre-Roll Video: 13 business days prior to launch Additional Notes: One click thru URL must be provided for all units Select third party ad tags and vendors are accepted. See below for details Image Ad Requirements: File Size: 100K: 300×250, 468×60, 728×90 50K: 320×50* *2x density banners are now required for all 320×50 image files: 320×50 & 640×100 must be provided • File Format: JPG GIF 3rd Party Acceptance: Yes All 3rd party ad tags, provided they are submitted with proper macro placement instructions and/or are from a GAM-Certified Vendor. For a list of GAM certified vendors please reference: https://support.google.com/admanager/answer/177366 All 3rd party creative must be SSL compliant See GAM article for details: https://support.google.com/admanager/answer/4515432 Expandable: No Audio Policy – No host-initiated audio is permitted on NBA.com or NBA Team Sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “Mute” and “Stop’ function. HTML5 Guidelines Initial load = 150k | Polite Load = 2.2MB HTML5 compressed (.zip) file allowance includes all assets contained within an ad package, which would be displayed upon loading. Duplicate assets for high resolution displays are considered one asset in the ad package, contributing respectively to the overall file size. Includes HTML, images, CSS, JavaScript, font files, media and any other files which contribute to the ad display, zipped. Available ad sizes* 300×250 468×60 728×90 320×50 *2x density banners are now required for all 320×50 image files: 320×50 & 640×100 must be provided VIDEO Ad Requirements Accepted Streaming Video Ad Delivery Formats: Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9) File-Based Media (16:9 & 4:3): QuickTime MOV, MPEG-4, MP4, AVI All files must contain a soundtrack, even if the ad is to run without sound. Volume Levels: Mean volume < 24db LKFS with an acceptable range of +/- 2DB (26db or -22db it will still pass and is acceptable) Frame Rate: 29.97 File Names: No Spaces (only _ or – ) Finished Files: No Slates Click here for full ad tech specs. Copyright © 2021 NBA Media Ventures, LLC. All rights reserved. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. By accessing any information beyond this page, you agree to abide by the Privacy Policy / Your California Privacy Rights and Terms of Use. DO NOT SELL MY PERSONAL INFORMATION