We use cookies to give you the best possible customer experience. If you continue, it means that you accept that cookies are used. How it all started Management team and Board Press contact This is Stadium How it all started. Stadium's history begins as early as 1974. Stadium's history The history of Stadium began when the brothers Ulf and Bo Eklöf decided to become the best in sports and sports fashion. Growing up in their parents' grocery store, they had a feeling for entrepreneurship and store sales, and their interest in sports was there from an early age when their mother guided them up and down the slalom slope outside the place where they grew up in Norrköping. At a young age, when big brother Ulf was still studying at the School of Business, the brothers got the chance to take over the sports shop Spiralen Sport in Norrköping. Spiralen Sport was a traditional sports shop where the goods were sold over the counter. Ulf and Bo Eklöf, driven by an enormous energy and entrepreneurial spirit, turned everything upside down in what was called traditional sports trade. After Spiralen Sport in Norrköping, the focus was on Stockholm - and in 1987 the world got to see the very first Stadium store, the one on Sergelgatan in Stockholm. The success turned out to be a fact already day one, and the rest is "history" as it is called in sports language. Since Stadium Sergelgatan opened in Stockholm, Stadium has developed into one of Europe's largest sports chains. Stadium Sergelgatan has been joined by a three-digit number of sports and sports department stores spread across Sweden, Finland and Germany. Stadium has been constantly developed and Stadium Team Sales as well as the concepts Stadium Outlet, Stadium Ski and Stadium Pulse have been added. In addition, Stadium in Stadium Sports Camp has Sweden's largest, and probably the most fun in the world, sports camp for children and young people. Stage into the 2000s 2000 Den första butiken utanför Sverige öppnades i köpcentret Fisketorvet i Köpenhamn. 2001 Nästa steg blev Finland, med en första butik i Forum i centrala Helsingfors. Finland har nu 26 Stadiumbutiker. 2005 Stadium får en ny delägare, Ikano SA, som ägs av familjen Kamprad. Ikano äger 25% i företaget. Övriga huvudägare är familjerna Ulf och Bo Eklöf. Stadium har valt att avstå från börsnotering. 2007 Stadiumbutikerna fyller 20 år och en helt ny gigantisk Stadiumbutik med ett nytt butikskoncept öppnas i Sisjön, Göteborg. Idag har Stadium 6 st butiker i storformat. Stadium tar också nästa steg med en ny butik på nätet i Sverige: www.stadium.se. 2009 Nya butiker på nätet i Danmark och Finland: www.stadium.dk och www.stadium.fi 2012 Den 23 mars firar Stadium 25 år sedan första butiksöppningen på Sergelgatan 1987. 2014 Den första butiken utanför Norden öppnades på Mönckebergstrasse i Hamburg. Idag har Stadium tre butiker i Hamburg, Tyskland Startsida / Hur allt började VÅRA BUTIKER KUNDSERVICE MEDLEM VÅRT ANSVAR OM STADIUM STADIUM MAGAZINE KÖPVILLKOR MEDLEMSPRISER PRESS TEAMSALES STADIUM OUTLET GARANTERAT NÖJD STADIUM KONTO VÅRA EVENT SPORTS CAMP KARRIÄR Har du frågor? Ring oss! 0771-499 499 Måndag-torsdag 09.00-20.00 Fredag 09.00 - 17.00 Extra öppet 29/1: 14.00-22.00 Eller gå till KUNDSERVICE Stadium Sverige AB 601 60 Norrköping, Orgnr. 556236-4397 Germany Sweden Finland Sitemap Cookies ODR