Home Why EMI? Services Licensing Benefits Success Stories Brands We Represent Contact Us Advantages of Licensing Unrivaled Product Differentiation Originality and creativity are fundamental to the success of a licensed product in the market today. With new product development and packaging innovation more competitive than ever before, retailers have begun to encourage manufacturers to match new products with powerful, easily recognized brands that provide immediate consumer recognition and acceptance. In today’s marketplace, product differentiation depends on more than technological innovation and a products feature set. Increasingly, emphasis is being placed on brand, in order to establish credibility with consumers. EMI’s proven process coupled with the strength of our Client’s trademarks, provides licensees with an opportunity to offer value, product quality and brand recognition to consumers. Furthermore, licensees will be able to: Launch new products with instant consumer recognition Sell a greater volume of products without the high risk of heavy market expenditures Apply the imagery of the trademark to increase the appeal of your product Gain instant retail enthusiasm and acceptance Benefit from the licensor’s promotional and advertising efforts to support the trademark Privacy Policy Terms of Use Site Map Corporate Headquarters 858-558-2500

Home Why EMI? Services Licensing Benefits Success Stories Brands We Represent Contact Us Why EMI? A History of Success Established corporate trademarks usually represent years of brand building and millions of dollars of investment in marketing and product development. In today’s marketplace, protecting, preserving, and strengthening brand equity has become foundational to the long-term success of corporations across every industry. Our mission at Equity Management Inc. has been to enhance trademark equity, maximize the marketing benefits to support a brand’s core business, and generate new streams of highly profitable revenue for our clients. We have created powerful programs for more Fortune 500 companies than any other licensing company in the world and, today, remain the established world‐wide leader in providing every service and discipline necessary for building successful licensing programs. For over 38 years, maximizing the value of trademarks has been our consuming focus. We have set the stage to launch thousands of highly recognizable licensed products. Most importantly, we have enabled our clients to capitalize on their existing brand investments by creating new avenues of revenue that generate billions of additional dollars in annual retail sales. “EMI’s sole focus is on corporate trademark licensing. Our collective experience continually improves our ability to provide our clients the most effective trademark licensing services available today.” Quick Facts Over 36 Years in Corporate Trademark Licensing Represent the most Fortune 500 brands in the Industry Offices in San Diego, New York, Chicago, Detroit, and Worldwide affiliates Privacy Policy Terms of Use Site Map Corporate Headquarters 858-558-2500