home nav Overview Marketing Products Product Tours Why Oracle Consulting Services Applications Customer Experience Request a demo Oracle Marketing Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles. The Future of CRM Learn how the future of CRM is ushering in a new era of automation to help marketing, sales, advertising, and service teams. See what’s new Path to CX data excellence—self-assessment Score your organization’s customer data strategy and learn how a customer data platform can help you. Take the assessment 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms See how Gartner rated Oracle’s B2B marketing automation platform and why our on-going innovates drive faster speed-to-lead handoffs and increase revenue. Download the report Explore Oracle Marketing B2C Marketing B2B Marketing Data-driven campaign management for B2C marketing professionals Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns. See solution details Featured Products Responsys Campaign Management BlueKai Data Management Platform CrowdTwist Loyalty and Engagement Audience Segmentation Content Management Infinity Behavioral Intelligence Maxymiser Testing and Optimization Unity Customer Data Platform Explore CX in these interactive tours B2B interactive demo See our marketing automation, sales, and service software designed for B2B businesses. Take the B2B tour B2C interactive demo Tour our B2C solutions for marketing, ecommerce, and customer service. Take the B2C tour Unity Customer Data Platform demo Learn how our customer data platform can help both marketing and technical users. Take the customer data platform demo Why choose Oracle Marketing? Unify and activate your customer data Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual. See how Oracle Unity Customer Data Platform can help Deliver relevant experiences in real time Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter. Personalize your B2C marketing campaigns View the B2B Marketing interactive demo (2:29) Easily execute sophisticated marketing Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Personalize your B2B marketing initiatives Increase customer loyalty and retention Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time. Forrester ranks Oracle a leader in loyalty solutions Red Bull Racing Honda and Oracle CX: Driving the fan experience Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold. Read the story Oracle Marketing customer successes View more customer successes Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more. SEPTEMBER 21, 2021 A post-pandemic paradigm for marketers Rob Tarkoff, EVP, General Manager, Oracle Advertising and Customer Experience (CX) B2B selling has become more virtual, meaning that marketers need to react more quickly, target prospects more effectively, and even launch ad campaigns seamlessly with as few points of friction as possible. As I’ve noted in an earlier piece, most CRM systems simply don’t work in this context. Fortunately, we've built something that does meet our needs as marketers, and that’s a new product called Oracle Fusion Marketing. Read the complete post Featured blogs NOVEMBER 24, 2021 CDP vs. CRM vs. DMP: Their differences, capabilities, and how they can work together NOVEMBER 1, 2021 The CX Snapshot — October 2021 SEPTEMBER 29, 2021 Oracle’s Larry Ellison offers a plan to help salespeople sell more SEPTEMBER 21, 2021 A post-pandemic paradigm for marketers View all Make every customer interaction matter with personalized marketing Recognize your customers anywhere Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way. Target, personalize, and engage with Oracle Eloqua Advanced Intelligence Adapt to unpredictable customer journeys Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors. Match the pace of customer change with real-time customer experiences (21:39) Predict and deliver on customer needs Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time. Discover new AI capabilities in Oracle Responsys Discover new AI capabilities in Oracle Eloqua Connect your marketing ecosystem and beyond Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle. See how connected CX can help you (2:29) Resources Cloud readiness Documentation Cloud learning Customer community Support and services Best practices Related content Cloud readiness Documentation Cloud learning Customer community Support and services Best practices Related content Release readiness Get up to speed on the latest releases of Oracle Marketing and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips. Get more insights Overview and demos Video: Oracle Unity for Marketers (2:19) Overcome the data disconnect in B2C marketing (1:38) Overcome the data disconnect in B2B marketing (2:26) The history of CRM, CDP, CIP and everything in between (3:05) Oracle Unity Customer Data Platform overview (1:32) Browse Oracle Marketing product tours Get started Request a demo See what Oracle Marketing can do for you. See a demo Take a tour Explore Marketing and other CX applications on your own. Browse tours Subscribe Stay up to date and get the Inside Modern Marketing newsletter. Get the newsletter Contact sales Talk to a team member about Oracle Marketing. Contact us Resources for Why Oracle Learn What’s New Contact Us Country/Region © 2021 Oracle Site Map Privacy / Do Not Sell My Info Cookie Preferences Ad Choices Careers