HOME ABOUT US PORTFOLIO CONTACT US advocate for quality healthcare Children’s Hospital of Wisconsin was looking for an innovative way to increase brand awareness for its Children’s Advocacy Network, a program with big impact but little visibility. INFLUENCER BRANDING What If To raise the profile of the Children’s Advocacy Network and educate the community on how government policy shapes healthcare, Versant produced five authentic videos of children and their families who have benefited from healthcare advocacy. The video stories also showcase how Children’s Hospital improves the lives of children every day. …Becomes Wow The video stories were posted and boosted on social media generating 1 million impressions and an engagement rate of more than 40 percent. The video view rate was two times higher than the benchmark for a successful video on Facebook. © COPYRIGHT VERSANT 2021. ALL RIGHTS RESERVED.

HOME ABOUT US PORTFOLIO CONTACT US journey behind the scenes As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders. INFLUENCER BRANDING What If To build brand awareness around how Kwik Trip employees (who own 40% of the company) ensure a first-rate guest experience, Versant produced original, behind-the-scenes videos, using the real faces and voices of Kwik Trip workers, founders and guests. …Becomes Wow Versant’s unique approach to create and distribute high-quality – yet authentic – video content produced exceptional Facebook reach and video views. It also generated positive brand buzz and excitement as viewers were engaged when discovering what makes Kwik Trip a winning company. Testimonial “Our work with Versant resulted in over 2.9 million impressions and a 65% view through rate and was so cost effective.” Mark Meisner Director of Marketing & Advertising © COPYRIGHT VERSANT 2021. ALL RIGHTS RESERVED.

HOME ABOUT US PORTFOLIO CONTACT US CONTACT US contact us Versant 207 E. Buffalo St. Suite 100 Milwaukee, Wisconsin 53202 info@versantsolutions.com 414-436-3031 Name* First Company* Email* Phone* How may we help you? © COPYRIGHT VERSANT 2021. ALL RIGHTS RESERVED.