.st0{fill:#EE7623;}.st1{fill:#54565A;} Asset 7 Boost Mobile A new store strategy revitalises a brand. Challenges Boost Mobile was expanding its retail network, and needed to create a more customer-centric experience. Pre-paid wireless was challenged by a lack of brand loyalty, and a store experience that put customers first was at the heart of building the business and revitalising the brand at the same time. Starting with customer journey, we developed a zoned shopping experience that was easy for customers to navigate. The clear zoning, and a modular design system that was scalable for any store size, enabled our concept to flex to fit every Boost environment. Associates were brought out from behind counters and empowered to engage directly with customers, facilitating sales and serving as brand ambassadors. Our solution included an innovation lab to validate the new store concept prior to rollout. Top performers trialed the new store and gave feedback, generating interest among a key group of Boost associates. The illuminated brand wall is a focal point of every Boost store, serving as a friendly beacon on the streetscape. We installed the new concept in 4000+ Boost stores and reduced standard store costs by more than 20% throughout the programme. More Work HSBC Elevating the banking experience across a diverse network. Jaguar Land Rover Reinventing the retail network for two iconic brands. Let’s talk 13:49 Mexico City 14:49 New York 14:49 Knoxville 16:49 Rio De Janeiro 19:49 Huddersfield 19:49 London 20:49 Copenhagen 20:49 Madrid 20:49 Milan 20:49 Munich 20:49 Paris 20:49 Vienna 20:49 Warsaw 21:49 Cape Town 22:49 Moscow 23:49 Dubai 01:19 Mumbai 03:49 Singapore 03:49 Shanghai 04:49 Seoul 04:49 Tokyo 05:49 Brisbane 13:49 Mexico City 14:49 New York 14:49 Knoxville 16:49 Rio De Janeiro 19:49 Huddersfield 19:49 London 20:49 Copenhagen 20:49 Madrid 20:49 Milan 20:49 Munich 20:49 Paris 20:49 Vienna 20:49 Warsaw 21:49 Cape Town 22:49 Moscow 23:49 Dubai 01:19 Mumbai 03:49 Singapore 03:49 Shanghai 04:49 Seoul 04:49 Tokyo 05:49 Brisbane → Contact About Terms Privacy Policy Cookie Policy Copyright © 2021 Principle. All rights reserved.