WHO ARE WE WHAT ARE WE DOING WHO DO WE NEED RU / EN Home / Who we are / Projects / College Forge "Smart Managers" BBDO Group pays a lot of attention to the professional development of its employees as a key factor in improving the quality of the services we provide to the client. One of the tools for introducing and maintaining high standards of work of the specialists of the customer service department is the internal educational project BBDO Сollege. BBDO Сollege has existed since 2008. It was conceived and continues to function as a training course designed to improve the professional level of customer service specialists, as well as expand their knowledge in new areas - media, strategic planning, Digital & Integrated Campaigns, and others. Over the years, about 200 employees of the BBDO Group have been trained under the BBDO Сollege program. By the time of release, each of them was able to streamline their knowledge of the processes of creating advertising, get acquainted with all stages - from the client's brief to the placement in the media. This experience allows us to work with major clients on projects of almost any complexity. Whom and why they teach The main goal of BBDO Сollege is to help account managers to consolidate and / or rethink existing knowledge, as well as to hone the skills necessary for more effective multidisciplinary work in the BBDO Group. In addition, the project contributes to the formation of a managerial outlook and strengthening of the corporate culture. BBDO Сollege can be trained by employees who: являются менеджерами среднего звена (например, account manager/senior account manager для креативного агентства) одного из агентств BBDO Group; имеют опыт работы по специальности от одного до трех лет, в том числе в BBDO – не менее года; обладают опытом работы в качестве функционального руководителя (желательно). Кто и как учит Уникальность BBDO Сollege заключается, в первую очередь, в его программе и преподавателях, которые ее разработали. Тренинги проводят топ-менеджеры BBDO Group, в том числе Игорь Кирикчи, Ольга Грамолина, Ольга Коновалова, Анна Захарова, Маргарита Арефьева, Ольга Шигорина, а также директора департаментов маркетинга крупных компаний-клиентов. Кроме того, на некоторые лекции мы приглашаем внешних спикеров – экспертов в разных областях знаний. The course consists of 10 lessons lasting four to five hours. Half of this time is devoted to practical exercises with case studies, group discussions, brainstorming sessions, video content analysis, etc. After each training, students receive homework. A small number of listeners - 15-25 people are recruited to the group - allows to ensure high quality of training of employees. Upon completion of the course, account managers are able to independently plan and manage any project, including with the participation of several BBDO Group agencies. News and publications rss Learning is light BBDO Blog December 17, 2013 BBDO Group wins HR Brand Award 5 March 2012 Marina Shvoeva HR Director BBDO Group - BBDO has always been renowned for the best account school on the market. With the growth of the company and the emergence of new agencies, we wanted to consolidate the quality standards of the managers' work and pass them on to new people who come to BBDO . Also, the creation of BBDO College facilitated closer integration of employees from different agencies to further improve the level of customer service. Of course, BBDO College It also plays a motivational role: it is prestigious to be included in the list of listeners, and the most talented and successful ones get the right to study there. Our top managers teach at the college, who, in the process of teaching younger colleagues, not only identify the best of the best for the talent pool, but also help to implement the most interesting ideas of young specialists. WHO ARE WE History Manual Vacancies Contacts WHAT ARE WE DOING Work Clients New business PROJECTS BBDO Fellowship BBDO lecture hall BBDO College BBDO RUN Our Children Foundation Good deeds PRESS SERVICE news Publications Contacts AGENCIES BBDO Branding BBDO Moscow Bootleg BrandScience Code of Trade Contrapunto Digital BBDO Fuse BBDO Instinct Media Wise Mint MORE Media Direction Group Media Direction Programmatic Media Direction Sport MGCom OMD Media Direction PHD Proximity Media Proximity The Marketing Arm © 1995-2018 BBDO Group BBDO Worldwide Privacy Notice