Money Advice Workspace Digital Presence Newable can help you develop or refine your digital strategy Enquire Now Get your small business online Setting up an effective online presence and leveraging the opportunities offered by a rapidly changing market and consumer landscape is critical for the success of your business. The benefits of digital marketing are huge and can lead to significant growth in a short period of time. Newable can help you develop or refine your digital strategy and implement online solutions that really work for your business, including: 1. Applying a solid social media strategy 2. Becoming the face behind the brand 3. Optimising your website 4. Effective Email Marketing 5. The power of Amazon and e-Commerce 1. Applying a solid social media strategy Facebook and Instagram are the biggest global social platforms which can be effectively used to develop a successful marketing strategy with or without the need of paid adverts. You can set up your Facebook page and start communicating your services or products to the local community for free. You can even sell from your Facebook business page if they also have a website optimised for e-commerce. LinkedIn is the world’s largest professional network and a great tool to connect your business to other businesses, to collaborate and find new customers. We can help you make the most out of your social media and guide you through this process. 2. Becoming the face behind the brand Demos, live videos, testimonials, regular updates are key for Facebook or Google algorithms and in turn increase customer engagement and sales. We can advise how to set up and optimise your social and online channels and help you identify the content that really works to boost your online presence and drive customer engagement. Once your social sites are properly set up and, we can show you new and more sophisticated ways to sell your products or services through paid advertising, joining and sharing content in the right groups and collaborating with other businesses in your local community. 3. Optimising your website For companies selling products online, an updated and user-friendly-commerce platform is key for incremental sales. Alternatively, an information-only website is an option for a service-based business that is very easy to set up and just as effective. Both site types can be linked up with your social media handles and become the pillar of your digital marketing strategy. An informative, well designed and optimised website is the backbone for any business. Your website should always look professional, have the right information to showcase your company in the right light, be optimised for search engines and make you stand out from the competition. Newable can help you navigate the best options to set up or improve your website, and improve the overall chances that it will be indexed by search engines by identifying the relevant keyword and phrases. 4. Effective Email Marketing Email marketing is a low-cost, easy-to-start and very effective marketing way to keep in touch with your existing client base, deliver targeted messages about offers, new products or discounts and drive sales. Newable can support you with a setting up a strategic email marketing delivery plan based on content, frequency and design aimed at increase Open and Conversion rate. 5. The power of Amazon and e-Commerce Anything sells on Amazon. Easy to set up, this can also be integrated with the business website. Newable can advise on setting up optimum listings and keyword selection criteria amongst many other strategic set up requirements to ensure your business gets the optimum ranking and sales. 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