MENU En-Fr INFLUENCE AT DAILY TOUCHPOINTS Commuters Growing urban population is accompanied by increasing mobility of urban audiences. JCDecaux holds 250+ rail and metro concessions across 29 countries, reaching commuting audiences in the world’s busiest cities from Shanghai and Hong Kong to Madrid, London, New York and São Paulo. MEET THE COMMUTERS The Commuters VITALEYE-CATCHINGENGAGING Vital The transport environment has evolved into hubs for urban life. Restaurants and shops accommodate the high dwell time of the alert, connected audience, and advertising is integral to the positive perception of the environment among commuters. 63% believe metro without advertising would be monotonous. SOURCE: METRO STORIES STUDY “The metro is really important to our lives and work here in Shanghai. The city would be paralysed if there was no metro." COMMUTER RESPONDENT, SHANGHAI, METRO STORIES STUDY Commuters are largely professional, affluent and are heavy tech users. They consider transport as a vital city asset. The high dwell time means that the transport environment as a vital part of their daily life. Eye-catching During their journeys, passengers are alert while they spend time assessing their plans and making decisions. Eye-catching, engaging and relevant brand messaging can captivate these connected consumers and drive further interaction and sharing. “I have discovered events just from metro ads […] I spoke with my friends and then I bought the tickets.” COMMUTER RESPONDENT, SINGAPORE, METRO STORIES STUDY Engaging Commuter journeys are frequent and habitual over a long period of time, giving the perfect opportunity for engaging brand storytelling. Station ownership offers brands an unparalleled opportunity for disruption with this valuable commuting audience, delivering stand-out communication targeted to time or place. Sponsorship offers brands incomparable opportunities to build positive perception and loyalty among commuters by providing them valued services. 71% welcome brands that provide useful free services. SOURCE: METRO STORIES STUDY JCDecaux Metro Stories is an international research project exploring the perceptions, expectations and desires of Urban Commuters to provide detailed insight into their daily travel experience around the world. DISCOVER OUR METRO STORIES STUDY Now, what can we do for you? Internationally CONTACT ONEWORLD Locally CONTACT A LOCAL TEAM DISCOVER MORE ABOUT OUR MEDIA Connecting brands with urban audiences Worldwide presence Trends in Out-of-Home OUR AUDIENCES The urban population Shoppers Commuters Airport passengers YOUR OBJECTIVES Building brand fame Engaging consumers Driving to store, mobile & online Targeting messaging to time & location OUR SOLUTIONS International campaign management Creative Solutions Research & audience insights Dynamic content Contact us Sitemap Legal disclaimer Cookies Privacy Our Presence Subscribe En-Fr Follow us ACCEPT By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.