company's news A designer of patient programs has been created to develop adherence to therapy and loyalty to the AU The Sooplata Patient Program Designer allows you to launch a loyalty program for patients and buyers of pharmacy chains - participants in programs organized by pharmaceutical manufacturers. In addition to the classic Patient Support Programs (PSP), the Sooplata platform enables other trade marketing activities that strengthen patient and consumer loyalty to specific pharmacy chains, Santens said. “For example, a patient learns about the current loyalty program at a pharmacy and receives a standard plastic or virtual card,” said Ekaterina Fedorova, Head of Key Accounts at Sooplata.... - After a simple registration of the card, its owner is provided with more favorable conditions for subsequent purchases. Further communication with the patient takes place in chat, instant messengers or by mail. For the pharmaceutical company, reports are generated on the Microsoft Power BI portal ”. “It seems to me that Sooplata projects represent the best of what is possible for both pharmaceutical brand manufacturers and pharmacy chains,” said German Inozemtsev, General Director of the Medicinal Ecosystem Management Company.... - For manufacturers, we increase the compliance with their drugs, thereby increasing the loyalty of doctors and patients to them. And at the same time, these projects make it possible to increase traffic and customer loyalty to specific pharmacy chains, because the buyer receives a discount on a drug in a particular pharmacy chain and cannot always understand whether it is provided by the pharmacy chain itself or by the manufacturer of this drug or medical device " ... 11/29/2021