Tapjoy in agreement to be acquired by ironSource Learn More Customer Support MOBILE ADVERTISING THAT WORKS FOR BRAND MARKETERS – 1B+ global consumers – Maximum awareness & engagement – Pay for results, not impressions Test Now HOW IT WORKS PERFORMANCE PRICING COST PER ACTION Only pay on completion of your target action. There are only two possible outcomes: The user completes your action (mission accomplished!) or you don’t pay. LEARN ABOUT CPA → COST PER COMPLETED VIEW Pay only for completed video views, never partial views or impressions. Achieve brand awareness at scale and account for every penny of your ad budget. LEARN ABOUT MOBILE VIDEO ADS → VIDEO TO INTERACTIVE END CARD Make your brand mobile marketing strategy even more memorable by adding an Interactive End Card after the rewarded video. The ad unit supports mini-games, gifs, and more. LEARN ABOUT INTERACTIVE END CARDS → Run a test WHAT OUR PARTNERS HAD TO SAY “The playables have seen great engagement and longer interactions than other ad units. It’s because users aren’t just seeing an ad — they’re having a memorable experience. Tapjoy has become a go-to vendor, especially for the Hispanic audience, and they’ve really brought our mobile strategy to life.” Lauren Philiotis Media Planner, Hawkeye See the full story VIEW MORE CASE STUDIES Run a test HOW WE COMPARE DIVERSIFICATION STRATEGY ⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day. Expand your brand awareness on mobile with in-app ads. Outpace the competition and get in front of new customers. More than one billion people regularly engage with our mobile ads, so finding your brand’s perfect audience won’t be a problem. Learn more ALTERNATIVE TO SOCIAL MEDIA ADS ⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads. With declining consumer attitudes towards interruption-based advertising, opt-in formats offer a powerful alternative. Our partners have found that mobile app users are more attentive and receptive to advertising than mobile web users. Learn more PROVEN PERFORMANCE 76% of our audience say they engage with one to six Tapjoy ad offers daily. Because ads are only shown on an opt-in basis, our audience is highly engaged. Interactive end cards are a particular favorite of our network. Learn more CUSTOMER SUCCESS VIDEO The Texas Lottery boosts brand awareness with Tapjoy’s brand-safe playable and a 3.29% CTR. Run a test Interested in interstitial video? Our SDK also supports standard, non-rewarded interstitial placements. REACH OUT TO OUR TEAM for a consultative recommendation on your video monetization strategy. LAUNCH A BRAND AWARENESS CAMPAIGN, RISK-FREE Tapjoy’s performance pricing means you only pay for ads that deliver results. Max out ROAS without the stress and hassle of expensive, time-consuming trial-and-error methods. 1. No minimum test budget 2. Dedicated mobile strategist 3. Guided setup and reporting 4. See results in 48 hours (yes, really!) 5. Easily optimize for quality and scale Run a test “Mobile app users are more attentive and engaged than mobile web users, but only a few brands manage to tap the channel’s potential. For those that do so, it’s a huge competitive advantage.” Alessandra Sales VP of Growth, IPSY MOBILEVOICE™ MARKET RESEARCH MODERN MOBILE GAMER™ 2021 HOLIDAY BOOKLET Consumers’ top gifting categories & planned purchasing habits — 42% plan to spend more this year Holiday mobile gaming habits & the influence of in-game ads on holiday shopping When they’re buying: 76% said Black Friday, but how does that compare to Cyber Monday? Download the Holiday Booklet INSIGHTS FROM THE BLOG 3 Mobile Strategies DTC Marketers Are Leveraging in 2021 READ MORE Brand Safety In Advertising – How Mobile Games Deliver What Other Channels Can’t READ MORE 3 Reasons Why Mobile Games Represent a Huge Opportunity for Digital Marketers READ MORE READY TO GET STARTED? Amplify your message across the largest curated audience of mobile consumers. Run awareness campaigns through Tapjoy and see measurable brand lift. Contact Us TWITTER PROFILE LINKEDIN PROFILE WORK WITH US Advertise Monetize Offerwall About Us CONTACT Contact Us Customer Support Tapjoy Careers LEARN MORE Resources & Blog Press & News Documentation TERMS Terms & Conditions Privacy Policy Do Not Sell My Personal Information Language: ENGLISH 日本語 简体中文 한국어 © 2021 Tapjoy