.st0{fill:#EE7623;}.st1{fill:#54565A;} Asset 7 Using the power of brand for success in mergers and acquisitions Perspectives - August 2021 By Veb Anand Mergers and acquisitions are an everyday reality for business leaders. While activity may have stalled during the pandemic, they are predicted to bounce back, even accelerate, in the aftermath of this crisis. With barriers to entry lower than ever and revolutionary disruption taking place across every sector, this report looks at the crucial role brand plays in achieving M&A objectives. Post-deal clarity, alignment and integration are only possible when there is a solid understanding of the role of brand, how to position the new organisation(s), how to craft a portfolio for future growth, and most importantly, what it will take to implement brand transformation. While activity may have stalled during the pandemic, they are predicted to bounce back, even accelerate, in the aftermath of this crisis. Report highlights: ● Post-deal, effective cultural integration remains one of the biggest challenges...and one of the biggest risks. Over 50% of companies that don’t effectively manage culture when going through a merger or acquisition report that they don’t achieve synergy targets. If managed actively, organisations’ brands can become key tools in helping achieve better integration by illustrating the benefits of the deal to all stakeholders, engaging employees and achieving other M&A objectives like cost management and customer retention. ● Crafting the right portfolio strategy sets the baseline for effective integration. The first challenge with M&A is to understand how to structure and define the combination of brands after a transaction. It calls for an objective assessment of the brands’ strengths and weaknesses, fit with the future vision and the degree of overlap in propositions. ● Speed is key...and downtime isn’t an option. The speed at which brand changes are implemented post-transaction can mean the difference between success and failure. There is a need to very quickly signal that the deal is working, the strategy is sound, and that execution on goals is decisive and faultless. ● Manage global integration at a local level from the start. Multinational mergers present their own unique challenges. Merging global organisations need to ensure that all culture, design and activation solutions developed to support the merger not only take into account the central positioning and proposition, but also bring each markets’ requirements into the mix. ● Enhance the customer experience and build credibility simultaneously. The challenge of different brands coming together can mean that combined organisations are required to serve customers under multiple brands with conflicting priorities and standards in the short to medium term. New or re-positioned brands can achieve quick wins by creating distinctive, signature experiences. file_download Using the power of brand for success in mergers and acquisitions PDF - 2.49mb - 20/09/2021 Share: More Articles Why it's time for the world's first integrated brand and implementation consultancy Perspectives - August 2021 By Veb Anand, Chief Strategy Officer Purpose branding is heading towards a new chapter - is it an opportunity or a distraction? Perspectives - August 2021 By Adrian Pring, Strategy Director Let’s talk 13:48 Mexico City 14:48 New York 14:48 Knoxville 16:48 Rio De Janeiro 19:48 Huddersfield 19:48 London 20:48 Copenhagen 20:48 Madrid 20:48 Milan 20:48 Munich 20:48 Paris 20:48 Vienna 20:48 Warsaw 21:48 Cape Town 22:48 Moscow 23:48 Dubai 01:18 Mumbai 03:48 Singapore 03:48 Shanghai 04:48 Seoul 04:48 Tokyo 05:48 Brisbane 13:48 Mexico City 14:48 New York 14:48 Knoxville 16:48 Rio De Janeiro 19:48 Huddersfield 19:48 London 20:48 Copenhagen 20:48 Madrid 20:48 Milan 20:48 Munich 20:48 Paris 20:48 Vienna 20:48 Warsaw 21:48 Cape Town 22:48 Moscow 23:48 Dubai 01:18 Mumbai 03:48 Singapore 03:48 Shanghai 04:48 Seoul 04:48 Tokyo 05:48 Brisbane → Contact About Terms Privacy Policy Cookie Policy Copyright © 2021 Principle. All rights reserved.