Search Menu Customers ABOUT US William Hill US William Hill US was created in 2012 by merging three small sports book operators under the William Hill brand. The legal sports betting marketplace in the US has been transformed since the Professional and Amateur Sports Protection Act was overturned in May 2018. Since then, William Hill US has put in place the building blocks to grow a market-leading nationwide business of scale. The US is expected to be one of the largest sports betting and iCasino markets, with addressable market size forecasts ranging up to US$30bn to US$35bn1. To succeed, a market-leading operator requires a strong brand and media presence, extensive market access, best-in-class technology platform and product and a world-class team. Through the growth of our team and our partnership model we have secured these capabilities and we are optimally positioned to ensure we participate in the rapid growth of this new market. The hiatus in sport in 2020 enabled us to accelerate the development of our proprietary and bespoke technology platform, Liberty, as we move to converge all states and products onto a single solution. We launched our new iCasino product in New Jersey in August and our retail kiosks and ePOS were integrated onto Liberty. As new states legislate, we now have the flexibility to launch retail and mobile rapidly and we will continue to build out our leading platform and product as the market develops. 1. Caesars Entertainment scheme document States live1 15 Amount wagered2 US$3.2bn US net revenue – split by operation 54% Online 46% In-person 1 - As at 29 December, 14 states were live. At the time of publication on 4 March 2021, 15 states were live with the addition of Virginia in February. 2 - includes direct wagers and indirect wagers in our capacity as a service provider US net revenue By Product Sportsbook 98% Gaming 2% Full Year Results 2020. Registered Office: 1 Bedford Avenue, London, WC1B 3AU Reg No. 4212563 England and Wales Sustainable Approach Safer gambling Operating with integrity Customer Support Shop Locator Problem gambling support Customer Services Online and mobile Betting shops Follow us Copyright © William Hill 2021 | All Rights Reserved Modern Slavery Act statement | Privacy policy and cookies | Contacts | Customer services | Site by Comprend