Home page USA Our Brands Our Impact Our Story Rewards & Offers P&G RESPONSIBLE BEAUTY Our blueprint for generations to come Even in the midst of massive change and disruption, building a sustainable world that improves quality of life, respects human rights and protects the environment is possible. P&G Responsible Beauty, a systems-thinking approach to decision making, provides a blueprint to navigate today’s challenges and tomorrow’s growth. Terms like natural, organic, clean, and sustainable are broadly used in beauty. But many of these terms lack clear definitions or agreed upon standards. Perhaps more importantly, a focus in one area can lead to a trade-off or unintended consequence in another. Natural ingredients are not necessarily safe or sustainable. Contradictory messages about synthetic and natural materials can make you worry about allergic reactions or be surprised that some nature-identical materials are more sustainable than alternatives sourced from natural resources. At P&G Beauty, we believe you shouldn’t have to make these types of trade-offs. And so we set out to design a new standard to help ensure that positive benefits in one area wouldn’t come with unintended consequences elsewhere. P&G Responsible Beauty ensures that every product delivers best-in-class performance — one of our historical strengths, and that every product has been designed, formulated, and produced with the health and safety of you, your community, and the world in mind. P&G Responsible Beauty works to make our world better by promoting conversations and influencing attitudes to drive positive change within society and for the environment. P&G’s Ambition 2030 Goals are the foundational goals of P&G Beauty. For our P&G Responsible Beauty platform we have set additional broad-reaching goals. These goals represent our vision to be a positive force for beauty in the world. We have set these goals to help get us closer to achieving that vision, but we don’t have all the answers. Together with our partners, we will evolve and update our goals as we continue to learn. As part of P&G Responsible Beauty we are committed to help inspire others, advance progress, and speed positive change by making technologies, programs and process publicly available. Our first such contributions are below and we will share more over time. Long-term collaboration and partnerships are instrumental to being future-fit and taking responsible growth to the next level. We are proud to partner and collaborate with many of the world’s top experts in diverse fields, from biodiversity to responsible sourcing, packaging sustainability and skin safety as part of our P&G Responsible Beauty Advisory Council (RBAC). Rainforest Alliance "Rainforest Alliance is all about changing the way the world produces, sources and consumes, and we recognize strong partnerships are key to realizing this change. Through the RBAC, P&G Beauty is leveraging the power of partnerships to brainstorm innovative solutions and explore opportunities in sustainability." —Samantha Morrissey, Sector Lead, Forest Products Royal Botanic Gardens, Kew "Royal Botanic Gardens, Kew partnership with P&G has been scientifically very productive, bringing together the energy of scientists from different disciplines with a common aim of unlocking the chemistry of plants to provide effective beauty products—with added importance that these plants must be sustainability supplied and help support the lives of the communities that care for them." —Monique Simmonds, PhD, Deputy Director of Science World Wildlife Fund "World Wildlife Fund has had a longstanding, wide-ranging partnership with P&G, valuing innovation, trust, and transparency. The RBAC brings together diverse thought leadership to build a responsible global supply chain. When the challenges to protect our planet are so complex, solutions are also inherently complex. The RBAC offers a proactive approach to knowledge seeking and knowledge sharing." —Mary Ta, Program Officer, Sustainability R&D Skin Health Alliance “Consumers’ well-being and the environmental impact of the products they use lie at the very core of the Skin Health Alliance’s ethos. Our relationship with P&G Beauty stretches back over a decade, during which time P&G has consistently proven their rigorous health and environmental standards are aligned with our own.” —Dr. Thivi Maruthappu, SHA Dermatologist Roundtable on Sustainable Biomaterials “The Roundtable on Sustainable Biomaterials is proud to be a technical partner of P&G, providing advice and guidance related to the sourcing of materials. The RBAC, a diverse partnership of organizations, brings together an invaluable knowledge base that will enable decisions to be made based on the whole spectrum of sustainability aspects.” —Nicola Noponen, Global Technical Advisor Shift “As the leading non-profit center of expertise on the UN Guiding Principles on Business and Human Rights, Shift advises global companies as they work to embed respect for human rights across their operations and value chain. We work with partners like P&G that are serious about addressing human rights challenges to help them create change that will lead to better outcomes for people.” —Rachel Davis, Vice President, Shift BACK TO TOP Facebook Twitter YouTube Instagram LinkedIn CONTACT CAREERS PARTNERS & INVESTORS Investors Partner with Us Suppliers OUR COMPANY Leadership Structure & Governance Policies & Practices Archive Awards & Recognition Newsroom HELP Sitemap LEGAL Privacy Terms and Conditions AdChoices CA Privacy Do Not Sell My Personal Information United States Change location © 2021 Procter & Gamble