The UK’s leading Craft portfolio Crafting is a major growth activity internationally – it generates a retail economy of over £5.4bn in the UK alone. Almost 70% of British women have crafted in the last year – that’s over 18 million people. Craft Intelligence is our influential, biennial study of the crafting habits of UK females, conducted by Kantar. And the number of young crafters is growing rapidly – in the UK, crafting among 16-34 year olds is up 12% since 2013. And 32% of UK women have tried a new craft in the last year. We have the number one brands in every sector – overall our network reaches 3.6 million passionate crafters every month. Key Facts #1 in Knitting #1 in Crochet #1 in Quilting #1 in Stitching #1 in Cardmaking Brands Back to our Business Divisions Terms & Conditions Safeguarding Policy Cookies Policy Advertising Terms & Conditions Purchase Conditions Ethical Policy Responsible Forests Complaints Escalation Policy Privacy Policy Editorial Complaints Policy Code of Business Conduct Modern Slavery Tax Strategy Gender Pay S172 statement © 2021 Copyright Immediate Media Co.

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