Doing Good Feels Super Cruelty Free What is it about? Superdrug believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand cosmetics and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. We are constantly evolving, redeveloping and overcoming technical challenges to make sure that we can provide a fantastic selection of products, that our customers know they can trust to be cruelty-free. With the ‘Leaping Bunny’ logo clearly displayed on the packaging, you can be reassured that the product you’re purchasing is cruelty free. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit: www.crueltyfreeinternational.org. Go back to OUR PLANET Explore We are making kinder and smarter choices. This is what we've been up to: Delivery & Returns Delivery Information Returns Information Store Locator Customer Service Contact Us Our Customer Promise Product Recall About Us Press Centre Corporate Social Responsibility Superdrug Careers Become an Affiliate Services Pharmacy Services Beauty Treatments Information Website Terms of Uses Terms & Conditions Health and Beautycard T& Cs FAQs Regulatory CNF or Portal Enquiries Modern Slavery & Tax Statements Gender Pay Gap Pension Plan Corporate Governance Statements Get the Health & Beautycard Health & Beautycard Payment methods Download Superdrug App We support Join Us: Privacy Policy Cookie Preferences Sitemap Link to display social media share links