Search ABOUT US INNOVATION INVESTOR RELATIONS SUSTAINABILITY MEDIA CAREERS CONTACT US Home > About Us > Vision and Strategy > Our Strategy Our Strategy ABOUT US Divisions Products and Technologies Industries Vision and Strategy Our Strategy Our Business Model Our Values Governance History Awards Our ‘3C’ strategy will enable us to build our 3rd century of value adding sustainable technologies Nine building blocks make up our '3C' strategy pyramid The '3C' strategy Our strategy focuses on three powerful themes: Collaborate Customer Focus Create Value. Strategy building blocks We have nine building blocks that make up our strategy pyramid: Invest in people, products and technology Invest in our people to develop the best talent across our business; also invest in our products and technology. in doing this we can differentiate ourselves from our competitors. Collaborate to leverage our expertise Collaborate more, for smarter, closer working, with even greater flexibility so we can better leverage our expertise across the company. Build on our core strengths Build on our core strengths in advanced materials and technology to develop the next generation of sustainable technologies. Customer focus Focus on our customers. Target those who value technology and ensure we select attractive markets with strong external drivers. Growth from new businesses Develop new businesses that fit our technology competences and can provide the next material growth engines for the group. Operational excellence and sustainability Be the best we can be, pursuing operational excellence and sustainable business practices to enhance our operations, keep our people safe, protect our reputation and make a positive contribution to the world around us. Create value Create value from strategic investments that accelerate and enhance our growth. The Johnson Matthey culture Evolve our culture through living our values by applying what has made us successful and unique in the past to the challenges of today’s complex and global marketplace. Best of big and small Marry our ‘small company’ flexibility with our ‘large company’ global strengths to ensure we can be both nimble and competitive as we continue to grow. RELATED LINKS ANNUAL REPORT 2014 INFORMATION FOR Investors Customers Innovation Analysts Journalists Job Seekers QUICK LINKS About Us Where we Operate Contact Us POPULAR CONTENT Sustainability in Action Results Centre Job Vacancies © Johnson Matthey 2015 Accessibility Glossary Sitemap FAQs Terms of Use Acceptable Use Policy Privacy Policy We use cookies to help understand how people use our website. By using our site, you agree to our use of cookies. Find out more in our privacy policy.