Client Login United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT PRESS ROOM 10-05-2017 NIELSEN COMPLETES ACQUISITION OF VISUAL IQ Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers. 09-27-2017 NIELSEN AGREES TO ACQUIRE VISUAL IQ Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers. 09-25-2017 NIELSEN ADDS NEW INNOVATION MODULES FOR IMPROVED FINANCIAL FORECASTING Nielsen announced the addition of three new solutions to its existing proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting. The new modules make financial forecasting easier and more flexible in order to help FMCG companies make more accurate and efficient decisions throughout the entire innovation process. 09-21-2017 CBS CORPORATION TO BEGIN USE OF NIELSEN OUT-OF-HOME MEASUREMENT CBS Corporation has subscribed to Nielsen’s National Out-of-Home Reporting Service, which provides ratings for all programming and commercial content that aired on the network for live plus seven days of time-shifted viewing. 09-21-2017 NIELSEN REPORT: "BLACK GIRL MAGIC" AND BRAND LOYALTY IS PROPELLING TOTAL BLACK BUYING POWER TOWARD $1.5 TRILLION BY 2021 African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to "African-American Women: Our Science, Her Magic," a Nielsen report released today. 09-21-2017 NIELSEN AND CLYPD COLLABORATE TO TAKE AUDIENCE-BASED BUYING TO THE NEXT LEVEL Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platforms and publishers seeking to plan and buy on demographics beyond age and gender. 09-18-2017 CONSUMER TECHNOLOGY VETERAN GUERRINO DE LUCA JOINS NIELSEN BOARD OF DIRECTORS Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management. 09-12-2017 HISPANIC WOMEN ARE CULTURAL CATALYSTS AS ENTREPRENEURSHIP, EDUCATION RATES RISE, ACCORDING TO NEW NIELSEN REPORT With 37% population growth, 87% entrepreneurial growth, and educational attainment advancements, Latina market power is magnified by influence on mainstream culture. 09-11-2017 HURRICANE IRMA: NIELSEN STATEMENT ON RATINGS DELAY The team that reports ratings has evacuated the Tampa Bay area due to Hurricane Irma. Therefore, our ratings will be delayed in the near term. 09-07-2017 NIELSEN BRANDBANK CONTINUES GLOBAL EXPANSION WITH FIRST, FULL-SERVICE CONTENT STUDIO IN THE U.S. Nielsen Brandbank announced the launch of its first, full-service content studio in the U.S. This studio will enable FMCG manufacturers to more cohesively create, enhance, optimize and distribute rich and consistent product content across all digital selling platforms. 1 MORE INFORMATION Contact Our Global Press Team Press FAQ COMPANY INFO About Nielsen Investor Relations Nielsen Families Responsibility & Sustainability Press Room Careers Contact Us INSIGHTS Newswire Reports News Center Top 10 & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing ROI Price and Promotion Product Development Reputation Management Shopper Privacy Statement | Terms of Use | Site Map Copyright © 2017 The Nielsen Company (US), LLC. All Rights Reserved.