Contact us Worldwide Search English Français Our purpose and strategy The BAT Group set out an inspiring purpose for the whole company when it introduced its evolved strategy in March 2020. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. While cigarettes will be at the core of its business for some time to come, the Group aims to generate an increasingly greater proportion of revenue from products other than cigarettes and so reduce the health impact of its business. Consequently, the Group has evolved its strategy to put a sharper focus on delivering a step change in New Categories performance, fuelled by investment from the continued delivery of its combustible business. This will deliver a better tomorrow for consumers who will have a range of enjoyable and potentially less risky choices for every mood and moment; for society through reducing the overall health and environmental impacts of our business; for employees by creating a dynamic and purposeful place to work; and for shareholders by delivering sustainable superior returns. You can read more about our Group’s purpose and strategy on our corporate website, bat.com Our mission How we win Our purpose Key stakeholder outcomes Ethos About us Our purpose and strategy Our products Operating responsibly Youth access prevention Illegal tobacco trade Regulation Newsroom Careers Home About us Our purpose and strategy Explore our world British American Tobacco is one of the world’s most international businesses and many of its Group companies have their own websites. Careers Your difference could make all the difference. Visit the bat-careers website to find out more about what it's like to work with us and search and apply for jobs. careers.bat.com Contact us Imperial Tobacco Canada 3711 Saint-Antoine Street, West Montreal, Québec H4C 3P6 Canada T: (+1) 514 932 6161 Accessibility Conditions of use Privacy Policy Cookie policy Site map © Imperial Tobacco Canada