Markets & Products Company Sustainability News Careers Investors Contact Us English (EXAMPLE: 'PACKAGING AUTOMATION') Home INSIGHTS | RESEARCH CHALLENGES US TO EXPLORE WHAT'S POSSIBLE Jump to a section Research challenges us to explore what's possible. We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges. Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you. PACKAGING CONNECTS THE VITAL ROLE OF PACKAGING DURING COVID-19 WestRock connects people to products through sustainable packaging. We regularly conduct our own consumer insights research to keep our customers informed about changing consumer preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust. During the COVID-19 pandemic, packaging is playing an increasingly vital role in consumers’ lives. Consumers want packaging to be safe, sustainable and provide a unique brand experience. READ THE NEW PULSE PACKAGING SURVEY INSIGHTS IN ACTION We focus on insights-driven innovation to solve your biggest challenges. See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours. ARTICLE E-COMMERCE ACCELERATED: HOW 2020 CHANGED THE RETAIL LANDSCAPE Reflecting on shopper trends and how retailers can sustain their growth through e-fulfillment and packaging automation. RETAIL AND AUTOMATION ARTICLE INSIGHTS ON THE IMPACT OF COVID-19 AND PACKAGING WestRock's Chief Marketing Officer Margaret Herndon shares insights on the impact that COVID-19 had on packaging. LEARN MORE ARTICLE INTRODUCING RAJIV BANAVALI, SENIOR VICE PRESIDENT, SCIENCE AND INNOVATION WestRock proudly introduces Rajiv Banavali to lead the creation of new products, processes and services. RAJIV BANAVALI ARTICLE THE CANCOLLAR A GAME CHANGER IN BEVERAGE INNOVATION CanCollar, a fiber-based alternative to plastic rings for assembling canned beverages. Brandable, cost & eco-conscious, CanCollar is a better option. BEVERAGE INNOVATION ARTICLE THE SECRET TO SUCCESSFUL, SUSTAINABLE E-COMMERCE BUSINESS: AUTOMATED PACKAGING Automation might not be the first thing that comes to mind when you think of sustainability, but it is a core element of WestRock’s approach. AUTOMATED PACKAGING ARTICLE CHALLENGER BRANDS: BRIDGING E-COMMERCE AND RETAIL Leon Nicholas, Vice President of Retail Insights & Solutions E-COMMERCE AND RETAIL ARTICLE "ABOUT THE BOX" THINKING: A BREWER'S SUSTAINABILITY STORY Q&A with David Hayslette from craft beverage and Annie Atwell from JuneShine A BREWER'S SUSTAINABILITY STORY ARTICLE ADVANCING SUSTAINABLE PACKAGING Sustainability has always been an important part of our company’s history — conservation and sustainable forest management are in our DNA. ADVANCING SUSTAINABLE PACKAGING ARTICLE CONNECTING INNOVATION AND SUSTAINABILITY: A Q&A WITH JIM CAUDILL Hear how Jim and his team are exploring several exciting sustainable packaging innovations INNOVATION AND SUSTAINABILITY ARTICLE LESS WASTE, MORE SPACE FOR LIPPERT ENTERPRISES Reduced packaging and shipping costs by 20% and decreased packing time by 25% using WestRock’s Box On Demand® solution. LIPPERT ENTERPRISES CASE STUDY AMES CASE STUDY American tool manufacturer, Ames, was challenged with efficiently packing a various mix of product sizes. AMES CASE STUDY CASE STUDY SLEEPING GIANT BREWING COMPANY CASE STUDY Sleeping Giant sourced a full portfolio of corrugated and folding carton packaging options as well as new equipment financing to grow its business. SLEEPING GIANT BREWING CASE STUDY ARTICLE IMPACT OF PRODUCT PACKAGING ON CRAFT BEER BUYING DECISIONS Studies show that most beer buying decisions are made in-aisle. CRAFT BEER BUYING CASE STUDY BREWING BOLD IDEAS FOR SUPPLY CHAIN IMPROVEMENT Discover how Keurig Green Mountain and WestRock developed a true partnership. KEURIG CASE STUDY PACKAGING SAFETY REPORT A gathering storm. Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix. Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world. DOWNLOAD THE PACKAGING SAFETY REPORT MARKETS Beauty & Personal Care Beverage Commercial Printing E-Commerce Food Foodservice Healthcare Home & Garden Luxury Packaging Media & Electronics Retail Tobacco CONSUMER PACKAGING SOLUTIONS Folding Cartons Specialty Printing & Packaging Partitions & Protective Packaging MACHINERY SOLUTIONS Automation CORRUGATED SOLUTIONS Corrugated Containers Merchandising Displays PAPER SOLUTIONS Containerboard Kraft Paper Paperboard Pulp REGIONS Brazil China India COMPANY CAREERS INSIGHTS CUSTOMER RESOURCES SUPPLIER RESOURCES SUSTAINABILITY FOREST RESOURCES NEWS INVESTORS GOVERNMENT RELATIONS CONTACT US English © 2021 WestRock Company. 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