We're using cookies Privacy Close Digital Transformation 3D Solution Microsoft in Health Challenge As a 2017 directive, Microsoft CEO Satya Nadella underscored a company-wide emphasis on solutions to help customers through the varying stages of their own Digital Transformation. In this major shift from product-focus to customer-focus, Microsoft stressed four key pillars: Engaging customers, Empowering employees, Optimizing operations, and Transforming products. While every industry has its own specific issues and needs, the Healthcare sector is both content-rich and widely searched. If its vast information is not well-organized, users simply will not benefit. Microsoft’s EPG (Enterprise Partner Group) team asked Vertic to create a solution that would transform their customer communications to facilitate a shift from mere engagement to mutually-rewarding entangled relationships, especially on behalf of their enterprise sales force. Solution Vertic designed a 3D solution as a presentation tool with a level of visual impact that literally changes mindsets. This equipped the field sales team with a new way of talking about Microsoft solutions-- fostering one-with-one communications, in contrast to the traditional one-to-one customer conversation. By showing how Digital Transformation applies to a specific industry, the 3D presentation also organizes content for an individualized user experience-- a core principle of Entangled Marketing. The solution now functions as a greatly-used ‘hub’ that houses all content for Digital Transformation in Health. It is fueling an increase in Microsoft’s 'Share of Life' with customers, as well as becoming a key resource for the field sales force and other partners. Result As users explore and enjoy the content, there’s also been a 20% conversion rate to “actionable events” like whitepaper downloads and video views. This communication platform is demonstrating that Microsoft can make a difference in user involvement with an intangible and highly complex value proposition like Digital Transformation. It also enables field sales to have more productive conversations with better-informed customers who are now open to understanding the benefits of new Microsoft solutions. Core Service Line Healthcare Apps Share This Case Would you like to know more about this project? Laurence Lipworth EVP Client Engagement Ask Laurence View solution Back to top Want to know more about our services or how we can create great work for you? hello@vertic.com © 2017 Vertic. All rights reserved. Follow us We love getting new friends. Follow us and we promise to share all the good stuff with you.