OLD WORLD SPICES & SEASONINGS Bringing the Best to the Table Old World Spices & Seasonings is the premier manufacturer of custom blended, packaged, dry food products and seasonings Old World Spices and Seasonings Acquires Head Country Inc., a Leader in BBQ Sauces, Seasonings, & Marinade June 7, 2021–Old World Spices and Seasonings, a manufacturer of custom-blended spices and seasonings, today announced that it has acquired Head Country Inc., a privately-held leader in BBQ sauces based in Ponca City, Okla. The partnership consolidates excellence in the BBQ space, making a broader range of choices in dry seasonings and BBQ sauces available to retail and food-service customers. Head Country products complement the powerhouse experience in grilling and BBQ offerings at Old World Spices and Seasonings, adding authentic BBQ favorites with a long tradition and an enthusiastic, loyal fan base. Old World Spices and Seasonings, which started with the Jungk family in 1977, is a manufacturer of custom-blended spices, private-label seasonings, dry food products, and sauces. Old World is based in Overland Park, KS. Old World established leadership in the BBQ space with its Championship Line of BBQ seasonings, rubs, and sauces, a program that now boasts more than 150 SKUs in about 3,000 hardware and sporting goods stores. Old World partners with some of the leading BBQ pitmasters and leading BBQ restaurants. Between its manufacturing facility in Concordia, Mo., and its headquarters in Overland Park, Kan., Old World employs 135. Last year, Old World Spices and Seasonings partnered with Shore Capital, in Chicago, to solidify its holdings and offerings in ingredients and flavor. The partnership between Old World Spices and Seasonings and Head Country is the first partnership as part of this strategy. Born in the heartland of America’s best BBQ traditions, Head Country Bar-B-Q Sauce has been a regional favorite for nearly 75 years. Head Country has grown to be a leading producer of BBQ sauces, seasonings, and marinade. Head Country has been the market share leader in Oklahoma for more than a decade. In recent years, demand for Head Country products has spiked, landing Head Country as the third-largest market shareholder in the South-Central region, the fifth-largest in Dallas, and in the top 10 nationwide. “We have great respect for Head Country and the strong business its employees have built. We’re excited to bring our customers an offering that will now include what BBQ aficionados have long known—that Head Country is the difference between a meal and a celebration,” said Russ Meinhardt, Old World Spices and Seasonings CEO. “Head Country BBQ sauces round out the range of grilling and BBQ products now offered by Old World Spices and Seasonings. The plan is to take Head Country to new customers, together with our other top brands. We’re thrilled about this opportunity, and we’re ready to roll up our sleeves and get started,” said Ken Rhodes, Chief Commercial Officer at Old World. Amanda Emerson, with Head Country since 2014 and its current General Manager, joins Old World Spices and Seasonings as its Chief Marketing Officer. “We’re eager to show everyone who swears by Head Country that we’re committed to our traditions,” Emerson said. “Our partnership with Old World Spices and Seasonings will help us reach more BBQ fans with premium flavors and proven favorites.” About Head Country With nine sauces, three Championship seasonings, and a premium, all-purpose marinade, Head Country is a top-10 best-selling sauce in the nation, No. 3 in the South-Central region, and No. 1 in Oklahoma. All Head Country products are vegetarian- and vegan-friendly and are gluten-free. Head Country was founded in 1947 and is based in Ponca City, Okla. About Old World Spices and Seasonings Founded in 1988 as Industrial Ingredient Sales, Inc. by John Jungk, Old World is a manufacturer of custom blended spices, seasonings, ingredients, dry food products, and sauces for retail, foodservice, and industrial channels. Old World operates out of an SQF certified 78,000sf manufacturing facility in Concordia, Mo. The company also maintains a corporate office and R&D center in Overland Park, Kan. Old World Spices and Seasonings also offers R&D and co-development support, flexible and nimble manufacturing services, and diverse packaging options. About Shore Capital Shore Capital is a Chicago-based private equity firm focused on microcap investments within the Healthcare and Food and Beverage industries. Shore supports management partners with capital, business development expertise, and industry knowledge to accelerate growth, fund acquisitions, and generate value for shareholders. Shore targets investments in proven, successful private companies with superior management teams, stable cash flow, and significant growth potential, including organic growth and growth-through-industry consolidation. Shore has $1.1 billion of equity capital under management. CUTTING EDGE PRODUCT DEVELOPMENT Our team of food scientists, trained chefs and culinologists are highly sought after for innovative flavorful food development. STATE OF THE ART DRY MIX PRODUCTION FACILITY Old World Spices & Seasonings offers a full-spectrum of dry food manufacturing with custom blending, bottling, and flexible packaging capabilities. NATIONAL BBQ AUTHORITY Partner with the only nationally recognized company known for taking the top BBQ brands from concept to shelf with international distribution in hardware, sporting and outdoor living channels. “Working with Old World Spices is a true joy! They are true professionals and masters of their craft. I have been so impressed by our journey together and strongly recommend choosing them to manufacture your products.” Johan Magnusson Owner & Developer of Big Swede BBQ Rubs “Old World Spices & Seasonings has given Three Little Pig’s Products the ability to reach into markets that were never available to the small single business owner working on building market share. OWS also has vision to point Three Little Pig’s in the right direction as markets continually evolve and change to maintain momentum against competitors.” Chris Marks Owner & Developer of Three Little Pigs Championship Rubs & Sauces