Solutions SPARK MCR NAVIGATOR FASTTRACK ACUPULSE LIVE SESSIONS BRAND MRI ANALYTICS TRANSCEND THE STATUS QUO Of course you need to have great ideas; yet, the screening methodology used is also critical to where success is found, or lost. Failing to understand the strengths of each idea relative to cognitive impact can mean overlooking the most powerful idea, mismanaging the chosen idea, or even chasing the wrong idea. SPARK Multi-Cognition Research® goes beyond the thoughtful “System 2” reasoning of traditional idea screening to also capture consumers’ “System 1” Impulse and Emotion … which are critical drivers of success in today’s hyper-competitive marketplace. STATUS QUO Conventional idea screening is one-dimensional based solely on rational “System 2” reactions … which are only part of how consumers think and act, to guide their purchase decisions. Newer “System 1” neuro techniques – while useful for some challenges – just aren’t practical for screening lots of new ideas, in some cases lack the base sizes and efficiencies of online studies, and don’t offer the sensitivity to discriminate between the somewhat-similar stimuli which often need to be tested. APPLICATIONS SPARK MCR® was developed in partnership with an industry-leading cognitive scientist and optimized using more than 40,000 consumer responses, to capture Impulse, Emotion, and conscious Reflection on any collection of short stimuli: Early-Stage Product Ideas Packaging Concepts Digital and Print Ads Claims, Benefits, and Insights Logos and Taglines Point of Purchase Materials Designs ADVANTAGES A more real-world evaluation of ideas, the way consumers make decisions. A more efficient way to gather System 1 reactions in an online environment that provides greater flexibility and sensitivity to discriminate among and predict the best performers. This proprietary methodology has been shown to be significantly more predictive than traditional screening on Purchase Intent, Relevance, etc. PERFORMANCE Ideas with higher Spark MCR scores are: 4x more likely to generate high engagement 2x more likely to generate high sales SUBSCRIBE CONTACT CAREERS 1007 COTTONWOOD DRIVE, LOVELAND, OH 45140, UNITED STATES513.943.0020

Solutions SPARK MCR NAVIGATOR FASTTRACK ACUPULSE LIVE SESSIONS BRAND MRI ANALYTICS ACUPOLL uses a wide array of analytic capabilities to provide advanced learning and insight. Our analytics teams can conduct a wide variety of analyses, including but not limited to: Message Distillery™ Target Distillery™ Segmentation & Cluster Analysis Latent Class Modeling MaxDiff, Correlation, Factor, and Multivariate Regression Analysis CHAID Analysis ACUTEXT™ and ACUMAP™ highlighting and driver analysis ACUGLANCE™ Visual Simulator Source of Trial Analysis Source of Volume Analysis Bradley-Terry Forced Choice analysis Van Westendorp Price Sensitivity Gabor-Granger Pricing Analysis TURF and KYST Analyses Kano Analysis of Derived Importance Perceptual Mapping, Correspondence Mapping, Discriminant Mapping Advanced mapping and visualization techniques SUBSCRIBE CONTACT CAREERS 1007 COTTONWOOD DRIVE, LOVELAND, OH 45140, UNITED STATES513.943.0020