Search ABOUT |OUR VALUES Our Values BE BOLD WORK TOGETHER BUILD TRUST WOW CUSTOMERS As a global corporation with 160,000 people spread across 40 countries, the four core values of Sitel Group® guide the way we work with our customers, our customers’ consumers and each other. Our values make us who we are – they shape the way we do business; they are central to our culture; and they form the strong foundation that differentiates us. In an ever-evolving world, our values are constant, anchoring us to our vision of the organization we are today and want to be tomorrow. As part of our DNA, our four people-centric values nurture our brand and reflect our culture focused on innovation, creativity and an entrepreneurial approach. These four core values are at the heart of every decision we make. We have big dreams and innovate to achieve them. Our Common Goal To achieve our mission of empowering brands to build stronger relationships with their customers by creating meaningful connections that boost brand equity, we must constantly disrupt our own industry. Be Bold is the rallying cry that inspires us to imagine “what if?” and innovate to build it. Our Promise For Our Associates We recognize and reward innovation We expect associates to champion continuous improvement We are passionate about delivering the best experiences for our customers We require all levels of our organization to maintain an open mind; new approaches are welcomed and supported – nothing is sacred For Our Customers We do more with less We deliver new ideas and approaches by seeking innovation We dare to be different For Our Business We stand apart from our competitors We lead, we don’t follow Find out how we engage our frontline associates to dream big and innovate to solve our customers’ challenges. We harness the power of diverse groups to deliver greater value. Our Common Goal We are stronger together and our success should never be at the expense of others. Our curiosity, empathy and desire to learn through the sharing of diverse experiences inspires and enables us to have greater impact for our communities and customers. Our Promise For Our Associates We champion diversity at all levels We breakdown silos to maximize the potential of our collective genius We encourage associates to ask questions, share their perspectives and inspire others We give back to the communities in which we live and work We foster inclusivity to create a fun work environment for all For Our Customers We enjoy diverse partnerships, and share the benefits with our customers We value strong relationships, and work hard to build them For Our Business We are good corporate citizens We make better decisions as a result of diverse thinking Learn more about how we empower our associates through the Sitel Group inclusion and diversity program. Learn more about our approach to corporate social responsibility. We lead by example with integrity and authenticity and hold each other accountable. Our Common Goal Our people, processes and technologies act as guardians of your brand, securing your data across each and every interaction. Our Promise For Our Associates We lead by example We take ownership We treat everyone with empathy and respect We rigorously safeguard our customers’ data For Our Customers We actively engage with your business We communicate often and transparently We protect your (and your customers’) data privacy We always act in the best interest of your brand For Our Business We build mutually beneficial, long-term partnerships Learn more about our approach to data security and risk management. We’re fanatical about customers and always deliver in the moments that matter. Our Common Goal Our customers’ success is our success. Achieving success is reliant on developing a deep understanding of the customer’s strategies and goals. We collaborate to consistently deliver against shared objectives. Our Promise For Our Associates We prioritize achieving customers’ goals We seek out win-win solutions We under promise and over deliver We walk in our customers’ shoes, enabling us to build unique experiences in the moments that matter For Our Customers We listen intently to understand your goals We set realistic expectations We add greater value through deep understanding of your business and your brand For Our Business We are renowned for delivering on our promises We deliver outstanding customer experiences that boost brand equity See what our customers say about the service we deliver on their behalf. SHARE ON Subscribe to Receive Updates From Sitel Group® SUBSCRIBE OUR MISSION EXP+ PLATFORM INDUSTRIES INSIGHTS GLOSSARY ABOUT SITEL GROUP SITEL GROUP OFFERS LET’S TALK SALES & PARTNERSHIP MEDIA RELATIONS HR INQUIRIES CAREERS CAREER AT SITEL WORK FROM HOME FIND JOBS LOCAL WEBSITES FOLLOW THE LEADER Manage Your Cookie Preferences Legal Notice Cookie Policy © 2021 Sitel Group