MAGNA ABOUT US NEWS PEOPLE ATLAS PRESS RELEASES NOVEMBER 17, 2021 // PRESS RELEASES NEW RESEARCH BY MAGNA HIGHLIGHTS THE IMPORTANCE OF CONSUMER MINDSET IN CONTEXTUAL TARGETING Study Reveals Brands Must Move Beyond Basic Demographics & Tap into People Mindset to Create People-Centric Experiences New York, NY – November 17, 2021 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with GumGum, the leader in contextual intelligence technology, finds that contextual targeting can achieve what … READ FULL STORY NOVEMBER 3, 2021 // PRESS RELEASES BREAKING NEWS: NEW RESEARCH STUDY BY MAGNA & DISNEY ADVERTISING SALES EXPLORES BRAND EFFECTIVENESS IN NEWS PROGRAMMING Study Finds Brands Should Support Quality Journalism & Optimize Ad Strategies Across All News Genres New York, NY – November 2, 2021 – Brand safety concerns have been widespread in the last few years, with many marketers becoming increasingly focused on ensuring safe and relevant environments for their advertising. A new study by MAGNA … READ FULL STORY SEPTEMBER 28, 2021 // PRESS RELEASES NEW STUDY BY MAGNA & CHANNEL FACTORY FINDS “MISALIGNED” CONTENT ERODES THE IMPACT OF HARDWORKING ADS Study reveals some of the most entertaining “misaligned” content can have the biggest negative impact on brand KPIs New York, NY – September 22, 2021 – New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Channel Factory, explores the layers of content suitability and how it can affect … READ FULL STORY SEPTEMBER 27, 2021 // PRESS RELEASES U.S. ADVERTISING FORECAST – FALL UPDATE (SEPTEMBER 2021): ADVERTISING RECOVERY IN FULL SWING After advertising spending grew by +32% in the first half, MAGNA has raised its media owner ad revenue forecasts to +23% in 2021, and +12% in 2022 when the U.S. market reaches the $300 billion mark for the first time. KEY FINDINGS Boosted by economic recovery, advertising spending grew by +32% year-over-year in the … READ FULL STORY JULY 21, 2021 // PRESS RELEASES NEW STUDY BY MAGNA & BRAVE SHOWS THAT CONSUMERS ARE MORE LIKELY TO SUPPORT BRANDS IN AD ENVIRONMENTS WHERE THEY HAVE CONTROL Study finds that three in four people find privacy protected ads and the option to control the number of ads they see daily appealing New York, NY – July 21, 2021 – A new study released today by MAGNA and privacy browser Brave, “Delivering Ad Experiences People Want: Challenging the ‘Status Quo’ Ad Value … READ FULL STORY OLDER POSTS ABOUT MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary media trials, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers. GLOBAL HEADQUARTERS 100 West 33rd Street, 9th Floor New York, NY 10001 212-883-3700 CONNECT WITH US LinkedIn Twitter Instagram Email Global Careers © Copyright 2021 MAGNA All Rights Reserved. | MAGNA is part of the IPG Mediabrands Network. CCPA Privacy Notice | Privacy Notice | Cookie Setting Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above: You may adjust your cookie settings at any time by clicking here. Yes No