IPG About Our Agencies Ideas News Investor Relations Careers Diversity about stronger Nearly every day in every corner of the globe, folks from IPG and from our agencies are lending their talent and expertise to causes near and dear to them. The work that we do helps build stronger communities, a cleaner world and more diverse and inclusive workplaces. What’s more, this work strengthens our reels, wins awards and grows our businesses while making us employers of choice in the never-ending war for talent. Stronger.com provides a sample of some of the terrific work we are doing every day. If you have work you’d like to see featured here, please email Jemma.Gould@Interpublic.com. Projects: View All Sustainability Community Impact Diversity View By Agency R/GA CREATES A FUN WAY FOR KIDS TO IMPROVE ASTHMA SYMPTOMS R/GA was part of the team that created Alv.io, which uses a breath-powered Bluetooth game controller that exercises kids’ lungs while also tracking their asthma symptoms. The gadget won…read more Published on 10/10/2014 community-impact MULLEN AND MASS MUTUAL TURN SELFIES INTO DONATIONS Mullen worked with MassMutual to turn selfies into currency for a great cause with “Love is a Gift,” a new social initiative. The idea is simple: love is a valuable thing and it should be…read more Published on 10/09/2014 community-impact WHY MAIN STREETS MATTER TO BENJAMIN MOORE, MOMENTUM WORLDWIDE AND GOLIN Momentum Worldwide, Golin and Benjamin Moore teamed up to revitalize main streets across America. The” Main Street Matters” campaign is Benjamin Moore’s largest community revitalization…read more Published on 10/08/2014 community-impact FCB SÃO PAULO CONNECTS SENIORS AND STUDENTS Watch to see how FCB São Paulo worked with CNA Language Schools to create an incredible…read more Published on 10/05/2014 community-impact MCCANN GETS CREATIVE FOR BREAST CANCER MONTH In recognition of breast cancer awareness month Nestlé Fitness and McCann Paris teamed…read more Published on 10/03/2014 community-impact LOWE ROCHE AND CANADIAN CANCER SOCIETY FIGHT FEARS AND SAVE LIVES From spiders to heights, to singing in public, no fear is too big or too small to be…read more Published on 10/01/2014 community-impact MCCANN TORRE LAZUR RAISES AWARENESS ON WORLD SUICIDE PREVENTION DAY To support World Suicide Prevention Day, McCann Torre Lazur created the #worthliving…read more Published on 10/01/2014 community-impact JACK MORTON EXHIBITS AND LADY GAGA SUPPORT LGBTQ YOUTH To connect Lady Gaga's Born This Way Foundation with fans across the country, and…read more Published on 10/01/2014 community-impact WEBER SHANDWICK PARTNERS WITH MCCANN JAPAN PLANNING DIRECTOR AND ALS SUFFERER HIRO FUJITA Since his ALS diagnosis in 2010, McCann Japan’s Planning Director, Hiro Fujita, has…read more Published on 10/01/2014 community-impact MCCANN CREATES FONTS FOR SOCIAL JUSTICE Designers spend months perfecting the right look for each letter in a font set. Companies often pay handsomely for just the right font to use in marketing or branding. Cyranos McCann and…read more Published on 09/25/2014 community-impact IPG VOLUNTEERS ARE MAKING A DIFFERENCE During the past several months, IPG corporate employees have worked together to make a…read more Published on 09/20/2014 community-impact BAM HONORS R/GA'S BOB GREENBERG This summer, BAM (the Brooklyn Academy of Music) honored R/GA Founder and CEO Bob Greenberg at the Ignite Gala, benefiting BAM Education. Bob was recognized for his long-time support as a…read more Published on 09/20/2014 community-impact IPG AGENCIES COLLABORATE FOR BANK OF AMERICA (RED) CAMPAIGN WITH U2 Hill Holliday and Octagon often work together on behalf of shared client Bank of America. This year, the agencies partnered to create a unique and impactful campaign that built awareness…read more Published on 09/20/2014 community-impact DIVERSITY AND INCLUSION IN ACTION AT IPG Throughout the year, IPG hosts workshops and networking events that help foster diversity and inclusion in our workplace. Here's a wrap up of some of our recent programs. Closing the STEM…read more Published on 09/12/2014 diversity IPG'S TRAVEL IS GETTING GREENER IPG and our agencies have a unique impact on the environment. Our products are ideas,…read more Published on 09/12/2014 sustainability MCCANN FIRES BACK AGAINST GUN VIOLENCE Amazing video from McCann New York to promote gun safety that went viral yesterday right after it was posted. "Playthings" was created for Evolve, a non-profit organization dedicated to…read more Published on 09/12/2014 community-impact LOWE CAMPBELL EWALD ADDS UNICEF U.S. FUND Lowe Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an…read more Published on 09/12/2014 community-impact MCCANN AND LUCKY CHARMS HONOR DIVERSITY WITH LUCKY TO BE SOCIAL CAMPAIGN In honor of the debut of two new rainbow marshmallows and Gay Pride month, Lucky Charms and McCann Always On launched #Lucky To Be to honor all the ways we people are brave, proud,…read more Published on 09/12/2014 community-impact ICC'S AFFAIR OF THE HEART ICC Lowe Pace is in its third year of supporting the North Jersey Chapter of the…read more Published on 09/12/2014 community-impact IPG MEDIABRANDS WORKS TO END HUNGER FOR NEW YORKERS Nearly 2 million New Yorkers, or 1 in 4, are faced with hunger. To some people, it may seem like an insurmountable problem, but not to the ADvocates, a special task force of emerging…read more Published on 09/12/2014 community-impact FCB AND UTEC: A WINNING TEAM REUNITED Talk about being a tough act to follow. FCB Mayo and BPN’s first campaign for UTEC not only used a billboard to draw drinkable water from humidity in the air, it also won a Gold Cannes Lion…read more Published on 09/11/2014 sustainability 2014 INCLUSION AWARDS IPG recently hosted the IPG Inclusion Awards program in New York City. The event, sponsored by the IPG Multicultural Employee Resource Groups for Excellence (MERGE), honored agencies and…read more Published on 09/11/2014 diversity JAY ADVERTISING RACES TO HELP LIFETIME ASSISTANCE Jay Advertising partnered with Lifetime Assistance to raise money and awareness for this…read more Published on 09/11/2014 community-impact FCB HELPS EASE WORRIED MINDS FCB Sao Paulo and Nivea created an ad for Nivea Sun Kids that helps ease parents’ worries at the beach. The ad contains a bracelet that, when paired with an app, sets a maximum distance…read more Published on 09/11/2014 community-impact SMOKEY CELEBRATES 70TH... AND A NEW ATTITUDE This summer, Smokey Bear celebrated his 70th birthday – and the same number of years with FCB as his agency of record. For the past 70 years, Smokey has been an American Icon—standing…read more Published on 09/10/2014 sustainability TD AND TIERNEY BRING THE FOREST TO THE CONCRETE JUNGLE Tierney and TD Bank brought a virtual forest to life in the heart of New York City. …read more Published on 07/19/2013 FCB MAYO AND BPN CREATE BILLBOARD THAT PRODUCES DRINKING WATER FCB Mayo and BPN Peru partnered with The University of Engineering and Technology (UTEC) to create a billboard that captures moisture from the air and converts it into filtered drinking water.…read more Published on 04/12/2013 FCB MAKES A DIFFERENCE FOR KIDS IN THE FIRST 1,000 DAYS FCB South Africa worked with a South African not-for-profit to publicize their mission of helping young children at their most formative time.…read more Published on 03/06/2014 community-impact DLKW LOWE GOES BACK TO SCHOOL DLKW Lowe created an app to help inspire creativity among the children at one of London’s poorest primary schools.…read more Published on 10/17/2013 community-impact NATURE VALLEY TRAIL VIEW-A VIRTUAL TOUR OF US NATIONAL PARKS Nature Valley Trail View gives an unprecedented interactive view of the Great Smoky Mountains,…read more Published on 10/08/2012 CARE UNTIL THE CURE: MRM SITE CAPTURES DIABETES CENTER VISION MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete integration of…read more Published on 04/26/2013 community-impact JACK MORTON PROMOTES HONG KONG'S FIRST ZERO CARBON BUILDING Jack Morton created an interactive, immersive exhibit around Hong Kong’s first Zero Carbon Building. …read more Published on 03/01/2013 CARMICHAEL LYNCH – EMPLOYEE ENGAGEMENT THROUGH SUSTAINABILITY Published on 05/22/2012 UM WORKS TO FREE THE CHILDREN UM’s partnership with Free the Children builds awareness for the organization and rallies the youth community. …read more Published on 02/27/2013 community-impact SAVING ENERGY AND MONEY WITH REALITY TV Momentum worked with PG&E to create a reality TV series to help customers save energy and money.…read more Published on 03/21/2013 ESCAPE THE STALL CAMPAIGN FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA) to develop a campaign that would generate awareness of a difficult subject: Crohn’s disease and ulcerative colitis also…read more Published on 02/07/2013 community-impact JACK MORTON – AN INDUSTRY LEADER IN SUSTAINABLE EVENTS Published on 05/04/2012 PREVENT MORE. FIX AT FOUR. Puppies and kitties. Awww, right? But not when you factor in the millions killed from unwanted litters. Best Friends Animal Society asked for our help, and we found a compelling truth in how many…read more Published on 11/09/2012 community-impact CHRISTMAS IN SEPTEMBER The Horizon FCB team in Beirut took part in a moving gesture to give Carmen, an 8-year-old girl battling cancer, a surprise early Christmas.…read more Published on 02/07/2013 community-impact IPG PUTS SUSTAINABILITY INTO ACTION Published on 06/28/2012 BAM AND R/GA REDESIGN AND RELAUNCH BAM.ORG Drawing inspiration from 150 years of artistic innovation, R/GA worked with BAM on a pro-bono basis to redesign and relaunch BAM.org. …read more Published on 02/04/2013 community-impact IPG – MANAGING OUR REAL ESTATE FOOTPRINT Published on 06/28/2012 BAM AND R/GA REDESIGN AND RELAUNCH BAM.ORG Drawing inspiration from 150 years of artistic innovation, BAM and R/GA built a cutting-edge website for the nation’s oldest performing arts center. …read more Published on 02/04/2013 MCCANN PROMOTES ENVIRONMENTAL AWARENESS WITH TRAVELLING FRUITS CAMPAIGN Published on 06/09/2012 EMPIRE STATE RELIEF FUND PSA Deutsch worked with the Empire State Relief Fund to help raise money for victims of Hurricane Sandy.…read more Published on 01/17/2013 sustainability OBSESSION HAS ITS PLACE Who better to tap into the truth about weird, obsessed advertising people than weird, obsessed…read more Published on 11/09/2012 community-impact JAY WORLDWIDE/LEAD ABATEMENT Jay Advertising created a campaign to increase awareness about lead poisoning.…read more Published on 09/16/2010 sustainability SAMARITANS' "HAPPIER BOSTON" When Samaritans was looking to increase donations and corporate partnerships, we offered an unexpected and unconventional approach. We turned the brand on its head.…read more Published on 01/24/2013 community-impact MCCANN ATHENS/FIRE PREVENTION McCann Athens created a provocative spot to help raise awareness about fires in the Greek…read more Published on 10/14/2010 MRM: SUPPORTING GIRLS' EDUCATION IN DEVELOPING COUNTRIES MRM partnered with 10x10 in its global campaign for girls' education, dedicated to a powerful message: educating girls in developing countries will change the world.…read more Published on 01/03/2013 community-impact DEUTSCH PARTNERS WITH LIVE OUT LOUD TO HELP LGBT YOUTH Deutsch worked with Live Out Loud to further the organization's mission of helping LGBT youth.…read more Published on 10/19/2012 community-impact OPERATION CHRISTMAS Lowe-SSP3 was asked to create an idea to increase demobilisations in the number of terrorist guerrillas in action.…read more Published on 07/16/2012 community-impact HILL HOLLIDAY/BOYS AND GIRLS CLUB Hill Holliday created an integrated campaign to increase fundraising for the Boys and Girls Clubs of Boston.…read more Published on 02/11/2010 community-impact MCCANN SERBIA/SUICIDE PREVENTION McCann Serbia created a unique OOH campaign to help prevent suicides.…read more Published on 11/03/2010 community-impact MULLEN/BUZZED DRIVING Mullen created "Buzzed Driving is Drunk Driving," the most successful psa campaign in Ad Council history.…read more Published on 10/06/2009 DLKW LOWE HELPS WOMEN IN AFRICA ESTABLISH THEIR OWN BUSINESSES Published on 04/16/2012 community-impact WEBER SHANDWICK LENDS EXPERTISE TO NOT-FOR-PROFITS Weber Shandwick Minneapolis hosts a pr workshop for local not-for-profits…read more Published on 09/13/2011 community-impact FITZGERALD/LOVE YOUR KIDNEYS Fitzgerald produced a campaign for the National Kidney Foundation to help it stand out from clutter of health organizations.…read more Published on 10/27/2009 WEBER SHANDWICK/WAR CHILD Weber Shandwick worked with War Child to publicize its Heroes album raising money for children in poverty.…read more Published on 03/12/2010 JACK MORTON HELPS ORPHANS IN CHINA Jack Morton worked with Half the Sky Foundation to help orphaned children with special needs in China.…read more Published on 02/25/2011 GOTHAM/AHA Gotham developed a campaign to launch Hands-Only CPR, a new, simpler lifesaving technique.…read more Published on 09/09/2010 CASANOVA PENDRILL/HISPANIC MARKET UNICEF TAP PROJECT Casanova Pendrill launched a Hispanic Market campaign for the TAP Project for clean drinking water.…read more Published on 10/14/2010 WEBER SHANDWICK OXFAM Weber Shandwick and Oxfam create online campaign where individuals express how they believe poverty…read more Published on 10/16/2009 GIOVANNI+DRAFTFCB, RIO DE JANEIRO, METASOCIAL INSTITUTE Giovanni+Draftfcb worked with the MetaSocial Institute to create itsnormaltobedifferent.com to fight discrimination.…read more Published on 02/02/2010 MCCANN ROME/WORLD HUNGER McCann Rome created a campaign to raise awareness about the growing problem of world hunger.…read more Published on 10/22/2010 FCB PREVENT BLINDNESS FCB Chicago helped Prevent Blindness America create an integrated campaign to promote vision and prevent blindness.…read more Published on 10/06/2009 DRAFTFCB NY CITY HARVEST DraftfcbNY worked with City Harvest to raise awareness of hunger among New Yorkers.…read more Published on 10/16/2009 MINNEAPOLIS CIVIC FEST Weber Shandwick creates communications plan to drive attendance to Minneapolis CivicFest…read more Published on 10/23/2009 WEBER SHANDWICK CAMP ERIN Weber Shandwick works with Moyer Foundation on its first nationwide launch of Camp Erin, a bereavement camps for kids.…read more Published on 10/23/2009 DRAFTFCB CHICAGO, THE SHELTER PET PROJECT Draftfcb Chicago launched The Shelter Pet Project to increase adoption of shelter pets.…read more Published on 12/10/2009 R/GA/THAT'S NOT COOL R/GA creates groundbreaking multimedia campaign to raise awareness among teens about digital dating abuse.… Published on 10/23/2009 GOLINHARRIS HELPS BRING CLEAN DRINKING WATER TO CENTRAL AFRICA GolinHarris worked with charity: water to further its goal of bringing clean water to Central Africans.…read more Published on 02/18/2011 LOWE CAMPBELL EWALD AND THE NATIONAL RESPONSIBLE FATHERHOOD CLEARINGHOUSE Changing the world, one father at a time.…read more Published on 06/08/2010 DRAFTFCB HEALTHCARE/PROJECT SUNSHINE Draftfcb employees volunteered with Project Sunshine to help brighten the days of ill children in…read more Published on 07/09/2010 HILL HOLLIDAY/UNICEF TAP PROJECT Hill Holliday worked with UNICEF to publicize its TAP project, bringing clean and accessible water to children.…read more Published on 07/15/2010 HUGE, NATIONAL 9/11 MEMORIAL & MUSEUM SITE HUGE worked with the National September 11 Memorial & Museum to re-design its website.…read more Published on 12/03/2009 ICC LOWE FOOD ALLERGY INITIATIVE ICC Lowe worked with the Food Allergy Initiative (FAI) to create an ad campaign publicizing the…read more Published on 07/15/2010 LOWE SSP3, COLOMBIAN MINISTRY OF DEFENCE Lowe SSP3 Columbia worked with the Columbian Ministry of Defence to demobilize guerilla warriors.…read more Published on 06/11/2010 MCCANN ITALY/CASA DO MENOR McCann Italy created a campaign to raise awareness of sexual abuse of children.…read more Published on 10/19/2010 FCB TORONTO CREATES PRO BONO CAMPAIGN FOR PFLAG FCB Toronto created a campaign for PFLAG Canada featuring real people telling their stories.…read more Published on 10/07/2011 LOWE CAMPBELL EWALD AND HAVEN Sending a message of hope and healing to victims of domestic violence, sexual assault, and sexual abuse.…read more Published on 02/05/2010 TM/DALLAS INTERNATIONAL FILM FEST TM Advertising partnered with the Dallas International Film Fest to promote its work and annual…read more Published on 07/16/2010 JUSTIN TUCK: R.U.S.H. FOR LITERACY Octagon worked with NY Giants two-time Super Bowl champion Justin Tuck to promote his Celebrity Billiards, a 32-person billiards tournament that has raised over $2 million for his charity, Tuck's…read more Published on 11/06/2012 DRAFTFCB MELBOURNE/NATIONAL STROKE FOUNDATION Draftfcb Melbourne created a campaign to increase awareness of stroke, its signs and effects.…read more Published on 09/10/2010 DRAFTFCB CHICAGO, OFF THE STREET CLUB Draftfcb Chicago works with Off The Street Club to promote its annual fundraising event.…read more Published on 10/30/2009 MRM//MCCANN CREATES FIRST MOBILE PLATFORM FOR CLOSE RANGE VOLUNTEERING MRM//McCann created “Radar for Good,” a mobile app for close range volunteering to support Coca-Cola’s “Crazy for Good” global initiative.…read more Published on 05/19/2014 DEUTSCH/MICHAEL J. FOX FOUNDATION Deutsch works with Michael J. Fox Foundation to increase its donor base.…read more Published on 06/03/2010 WEBER SHANDWICK – ACTIONABLE LEADERSHIP IN CORPORATE SOCIAL RESPONSIBILITY Published on 06/06/2012 TAG NAVIGATION 4as, bpn, city harvest, diversity, fcb, fcb mayo, golin, hill holliday, icc lowe, initiative, ipg, ipg mediabrands, jack morton exhibits, jay advertising, lowe, lowe campbell ewald, mccann, momentum worldwide, mullen, nivea, octagon, r/ga, unicef, utec, weber shandwick, SEARCH BY DATE October 10 October 09 October 08 October 05 October 03 October 01 September 25 September 20 September 12 September 11 September 10 IPG © IPG About Our Agencies Ideas News Investor Relations Careers Diversity Contact Us Terms & Conditions Sitemap