Welcome to Highland Baking Co.! HOME ABOUT US SERVICE CUSTOMERS INNOVATION CENTER CONTACT Home Innovation Our Innovation Center is located within our headquarters in Northbrook, Illinois, and is the hub of our creative culinary work and where we generate comprehensive, sate of the art marketing materials. The culinary and creative design team works to create and deliver ideas that push the boundaries and provide our customers with the best product possible. Whether it is Culinary or R&D for new products or our creative design team or marketing services for your promotional and presentation materials, we maintain a high standard of delivering precisely what is mandatory for success. Customizing our services to meet and exceed expectations is the primary goal of our Innovation Center. Concept Development Developing new product concepts is our passion. Conceptual products that embody your brand identity and speak to consumers are the building blocks in creating brand equity. Using a holistic and integrated approach, we study your brand and strategic initiatives as well as your target market and current world markets to develop prototype-concepts that are innovative, exciting and unique to your brand. Product Development Whether it's commercialization or reformulation we pride ourselves in our product development skills. We can take brand-new or existing concepts into the prototype stages of development. We can also develop around nutritional and labeling guidleins that you require. Developing products that resonate with your consumers and your brand is our primary goal. Our prototypes are of gold standard quality, providing results that are workable, polished models of excellence. Recipe Development Our expert bakers and R&D team works hand in hand with our customers to develop new, custom products as well as reformulate recipes and create recipes to match existing products. Development Whether it's developing new signature products for your brand or product formulation matching, our agile bakery team will work with you to deliver exceptional results with a fast turnaround time. Our creative and responsive R&D team will work to meet your goals and specific guidelines and are always working toward exceeding your expectations. Descriptive Menu Writing and Design Our collective team combines vision, passion and creativity to create everything from individual items to entire menus that will captivate consumer interest. With a combination of photography, art, graphics and style, we bring a whole new meaning to industry-leading menu writing and design that can suit any consumer base. Culinary Trend INFO Decks You’ve come to the right place for culinary trend information. We can strategically target our research towards your desired demographic markets for maximum impact. We can see future trends in dining and culinary coming from miles away by keeping an eye on the streets and constantly learning what's hot and trending in urban metropolitan neighborhoods. Presentations can include photography, design, menu examples, as well as targeted customer demographics. Food Immersion Tours Let the food experts lead you though a total food immersion and experience trends first-hand. Join our chefs as they lead you and your team on a Food Immersion Tour that is tailored to your specific needs. Tours can be targeted anywhere from distinct food types, style of cuisine and restaurant type to regions or cities, menu day parts…the options are virtually limitless. Ideation & Facilitation Brainstorming is the cornerstone of our business. We provide full-service facilitation and ideation services at our Innovation Center or on-site at your venue of choice. Using years of experience and various tried-and-true ideation methods, we strive to create breakthrough ideas for your brand that speak to your customers and are a targeted reflection of consumer insights. Marketing Our culinary team combines tried and true research methods along with strategic food immersions to provide "real-time" marketing insight for your brand. We work with your team to provide trend reports, category or day part food immersions or customized ideation sessions. Our team is trained in facilitation and focused on our customers and consumer driven results. Content Development Staying fresh in the minds of your consumer base is critical. We can utilize our resources to provide your consumers with new and interesting original recipes, useful kitchen tips and supporting photography alongside other unique materials to promote your brand image as a strong and resourceful trend leader amongst industry competition. Photography Photography is a very powerful medium. In an industry where first impressions are everything, high-quality professional photography is a necessity for success. Whether you need creative images to capture the imagination of a new product or shots of your next product line for print or web catalogs, we can deliver. We have the styling and technical experience to not only shoot these important images, but edit, output and deliver those images according to your specific needs. Illustration Using classical drawing techniques coupled with modern technology, we have the ability to provide high-quality digital and print illustrations for your concept, prototype or even finished products. Our digital illustrations maintain the raw feel and passion of traditional drawing and painting. Paired with modern 'true-color' print-ready capabilities, this process breathes new life into your prototype or conceptual ideas. Powered By CertiPro Solutions © 2021 Highland Baking Co. | 2301 Shermer Rd. Northbrook IL. 60062