Contact Us News About us Investor relations Citizenship Careers Products and services About us Purpose and Values Share Email Print Barclays has undertaken a fundamental review of how our business operates. We have looked at the bank in terms of business performance and in terms of culture because we know that only a business driven by strong values can deliver strong, sustainable returns. How we defined these In January, as part of the Transform Programme, we announced our newly defined Purpose and Values across Barclays globally. These are fundamental to Barclays long-term success and represent the set of standards under which all of us at Barclays will work, and against which the performance of every employee will be assessed and rewarded. Our common purpose is to help people achieve their ambitions – in the right way. We’ll measure and reward our people, not just on commercial results, but on how they live our Values and bring them to life every day. And we’ll judge our ‘Go-To’ success on a balanced scorecard of impact. For our Values to have true meaning, employees need to live and breathe them. Antony Jenkins, Barclays Group Chief Executive The Barclays Code of Conduct outlines the Values and Behaviours which govern our way of working across our business globally. It constitutes a reference point covering all aspects of colleagues’ working relationships, specifically (but not exclusively) with other Barclays employees, customers and clients, governments and regulators, business partners, suppliers, competitors and the broader community. The objective is to define the way we think, work and act at Barclays to ensure we deliver against our Purpose of helping people to achieve their ambitions – in the right way. The Barclays Way is aligned to the Code of Professional Conduct, published by the Chartered Banker Professional Standards Board, which sets out the ethical and professional attitudes and behaviours expected of bankers. Barclays subscribes to this code and is committed to embedding its broad principles into our business. Our Purpose Helping people achieve their ambitions – in the right way. Our Values Respect Integrity Service Excellence Stewardship Related downloads The Barclays Way (PDF 1.3MB) The Barclays Way PDF (opens in new window) This Code of Conduct outlines the Values and Behaviours which govern our Barclays way of working across our business globally. Related section Balanced Scorecard See the videos current tab: Purpose Values Video link OUR PURPOSE AND VALUES Supporting the next generation Video link OUR PURPOSE AND VALUES Protecting our customers Video link OUR PURPOSE AND VALUES Our apprentice programme Video link OUR PURPOSE AND VALUES Helping start-ups in Tech City Video link OUR PURPOSE AND VALUES Promoting businesses in Africa Video link OUR PURPOSE AND VALUES Access to finance Video link OUR PURPOSE AND VALUES Growing business at Wodehill Farm Video link OUR PURPOSE AND VALUES Enabling contactless payments Video link OUR PURPOSE AND VALUES Our Islamic banking services Video link OUR PURPOSE AND VALUES Bespoke banking for bespoke businesses Video link OUR PURPOSE AND VALUES Helping clients achieve their ambitions News About us Investor relations Citizenship Careers Results and reports 2014 Full Year Results (PDF 944KB) Barclays PLC Annual Report 2014 (PDF 4.94MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2015