CHOOSE YOUR LANGUAGE HOME ABOUT US FOOD INGREDIENTS FEED INGREDIENTS INDUSTRIAL HPC COLOR EXPERT The era of ‘clean labels’ – or products that are distinctly natural and free of processing – is here to stay. Consumers are increasingly focusing on what’s gone into the making of food and beverage products they consume. Assimilating this trend with commitment and focus, Roha has pursued R&D and technology to develop Futurals – a range of products that impart color and can be labeled as the name of fruit or vegetable juice or extract. Produced exclusively via physical processes, there is absolutely no chemical intervention. This wide range of brilliant and stable shades is extracted from vegetables, fruits, edible flowers, herbs, spices and algae. The final product is carefully calibrated to replicate the exact properties and ratios of color and sensory balance as in the original source. As a result they find excellent use in a diversity of applications. Customers can order from the Futurals menu or request customized solutions of almost any shade. CUSTOMISED BLENDS / SHADES EXTRACTS JUICES / CONCENTRATES Certification Regulations|Contact Us|Careers|Staff Login

CHOOSE YOUR LANGUAGE HOME ABOUT US FOOD INGREDIENTS FEED INGREDIENTS INDUSTRIAL HPC COLOR EXPERT Color is central to the culinary experience. Visual delight precedes taste, which is to say: food must first look good in order to invite consumption. Especially in food categories like eggs and meat, the vibrancy of color is an indication of quality and healthiness. Roha has gone to the very root of the issue by creating animal feeds that help make animal products look as great as they taste. It’s a science that explores the depths of natural feed color additives or Carotenoids, and their constituent parts, namely oxygenated Xanthophylls and un-oxygenated Carotenes. Through researched insights Roha has developed animal feed additives that lend animal products the colors that delight consumers. Be it for poultry, aquaculture, swine, cattle or pet feed. Dosage Chart Product Specification Certification Regulations|Contact Us|Careers|Staff Login