FOR BRANDS APPRL Logo LOGIN Privacy Policy Last modified: 15 Mars 2021 This is our privacy policy. It explains what personal data we collect from you, how we use it and how we protect it. We also explain how you can control what information you share with us while using our different services. Our company name is APPRL Fashion AB, but to keep things simple we call our company “APPRL” or “we” in this policy. The policy covers information we collect through our website apprl.com, our widgets, mobile application, our tracking services, our membership feature as well as information we collect if you are a publisher in our network. This may mean that not all sections are relevant to you. Personal data is information about you which could be used to identify you. It can be all kinds of information, such as your email address, name and even your IP number or your browser type. To a large extent, you can control what personal data you share with us. 1. Information collected in our services A. Website and email If you just browse our website apprl.com or use our app without being logged in, we only collect basic analytical information about how our site is used. If you choose to fill in forms that provide us with personal data – for example when you apply for a job – we save those details provided for that specific purpose only. Source APPRL.COM, APPRL APPLICATION AND EMAILS Description Basic analytics data about visitors to our website and app. Information shared if you choose to complete forms on our website or in our app, such as job applications or choose to provide if you contact us via email. Processed data Data regarding your browsing session Information that you provide in forms Purpose of processing Understanding how our website and app are used to be able to improve it Managing our relationship with you (ex. evaluating and responding to your job, publisher or retailer applications or your questions). The legal basis for the processing is our legitimate interest in being able to manage our relationship with the visitors on our website. Sharing Statistical and analytical purposes, e.g. collecting statistics in order to improve the user experience when visiting our website. The legal basis for the processing is our legitimate interest in being able to continuously improve our website and provide you as a visitor a better user experience. See section 3 Personal data processed for the purpose of managing our relationship with you are processed until the matter related to your interaction with us has been resolved or closed. Retention Personal data processed for statistical and analytical purposes are anonymized upon collection and will therefore not be subject to any particular retention. B. Publishers The sections in this privacy policy relating to publishers are only applicable if you apply and are accepted to become a publisher in our Network. If you are a blogger, influencer, magazine or similar, you can apply to become a publisher and get paid when referring visitors to retailers. As a publisher, you can display products and services in social media posts, on your website, in email, apps and other digital media with links and shopping widgets. PUBLISHER REGISTRATION Description When you register as a publisher in our Network, we ask you to provide information which we need to manage our relationship with you as a publisher. Processed data Name Personal identification number Website address Social media accounts address Data related to your generated traffic and sales Audience data collected from social media networks Gender Company name and organization number (which may be considered personal information if it’s a sole trading company) E-mail address Bank account details Other information which you may choose to provide to us via email or phone Purpose of processing Account registration and management. The legal basis for the processing is that the processing is necessary in order to perform under the contract that you as a publisher has entered into with us. Communication (including newsletters, marketing materials and campaign products). The legal basis for this processing is our legitimate interest in being able to provide you with news, marketing materials and campaign products within the scope of your role as a publisher. Making payments to you. The legal basis for this processing is that the processing is necessary for the performance of the contract that you as a publisher has entered into with us. Verifying your identity. The legal basis for the processing is our legitimate interest in being able to verify your identity, e.g. when you lodge a rights request under applicable data protection legislation. Sharing We may share the information with: Auditors and professional advisors Retailers on the APPRL platform Control You can update and correct your information in our publisher interface by logging into your publisher account. If you wish to close your publisher account with us, send us an email at hello@apprl.com. You can adjust your email preferences at any time in your account. Retention As long as you are a publisher in our Network, we need to keep the information which you provide us with, for the purposes outlined above. C. Affiliate links If you click on an APPRL product link provided by a publisher (e.g. on a blog or another social media platform), APPRL will collect personal data relating to you for the purpose of analyzing and measuring web traffic. Source The data is collected from your device when you click on an APPRL link. Description Basic traffic data processed in order to measure and analyze the web traffic that flows through APPRL's affiliate links. Processed data IP address Device data Purpose of processing and legal basis Analyze and measure web traffic to be able to provide our service towards our customers and for product development purposes. Sharing The data will be shared with APPRL's customers (i.e. stores) as the collection of the data partially is carried out on behalf of APPRL's customers (where APPRL in that case acts as data processor). To understand more about the processing of personal data carried out by each store that you visit through the affiliate links, please read the store's privacy notice. Retention Personal data processed for statistical and analytical purposes are anonymized upon collection and will therefore not be subject to any particular retention. 2. Sharing your information In addition to the sharing we have explained in the tables above, we may also share your information in these ways: Service Providers. In addition to what is stated in the table above, we may use third party companies and individuals to help with our service, to provide the service on our behalf, to perform service-related tasks (ex. maintenance services, database management, web analytics and improvement of the service’s features) or to assist us in analyzing how our service are used and sending out newsletters. These third parties may have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. You can read more about our service providers here. Legal requests and preventing harm.We can disclose any information about you to government or law enforcement officials if we think it is necessary or appropriate to respond to claims and legal process, to protect the property and rights of APPRL or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity. Business Transfers. APPRL may take part in a transaction that involves some or all of our assets or shares, including any or all of the information described in this policy. 3. Security and transfers Information Security. We use safeguards to preserve the integrity and security of your personal information. However, we cannot ensure or guarantee the security of any information you provide to us or guarantee that the information may not be accessed, disclosed, altered, or destroyed by unauthorized persons. We will inform you of any breach of the security, confidentiality, or integrity of stored personal data as required by law. International Transfer. If you are located outside Sweden and choose to provide information to us, APPRL transfers personal data to Sweden and processes it there. If we transfer your personal data outside EU/EEA, we will always rely on a transfer mechanism in accordance with the applicable legislation of the European Union and provided that the transfer has been subject to proper risk analysis in accordance with the recommendations of the European Data Protection Board. You can always contact us if you want more details about international transfers. 4. Your rights Direct marketing. You have an absolute right to object to the processing of your personal data for direct marketing. You also have the right to withdraw your prior given consent. The withdrawal of your consent does not affect the lawfulness of the processing based on the consent before its withdrawal, and we may continue processing your personal data based on other legal grounds, except for direct marketing. Information, correction, rectification, completion, erasure, restriction of processing. You have the right to, under certain circumstances, request access and further information concerning the processing of your personal data, or request that we correct, rectify, complete, erase or restrict the processing of your personal data. You have the right to obtain a copy of the personal data that we process relating to you free of charge. For any additional copies requested by you, we may charge a reasonable fee based on administrative costs. Portability. If the processing is based on the legal grounds consent or fulfilment of contract you have the right to data portability. Data portability means that you can receive the personal data that you have provided to us, in a structured, commonly used and machine-readable format, and have the right to transfer such data to another data controllers. 5. Contact information To exercise your right, or if you have any questions regarding our processing of your personal data, please contact us at the following address martin@apprl.com or Attn: Martin Landén, APPRL Fashion AB, Östermalmsgatan 26A, 11426 Stockholm, Sweden. If you have any complaints regarding our processing of your personal data, you may file a complaint to the competent data protection authority. You can find out more about the local data protection authorities under the following link http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm. 6. Changes to the Policy Note that this policy can be modified, so check back frequently. We will notify you of any changes to the policy by posting a new policy and updating the “last modified” date at the top of this page. If we collect any new personal data about you or use it in a new way, we will ask you to agree before. 7. Links to other sites When using our services, website or visiting sites in our Network you may be directed to other websites where the personal data collected is outside of our control. The policy of the other website will apply for the personal data obtained from you on that website. BLOGABOUTJOBSPRIVACY POLICYCOOKIE POLICYINFLUENCER MARKETING (IN SWEDISH) Cookie Policy By clicking “Allow All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. APPRL Cookie Policy ALLOW ALL DENY ALL COOKIE SETTINGS