Skip to navigation Open menu Go to content Strategy Overview THE FASHION FWD STRATEGY At BESTSELLER, our strengths as a business are our agility and responsiveness to trends. We are applying these strengths to respond to the changing demands of our planet and society, and to speed up our transition to a more sustainable reality. Our strategy to get there is Fashion FWD. We want to play a significant role in overcoming the biggest sustainability challenges and we see sustainability as a prerequisite for ongoing business success. For this to happen, we are investing and innovating, and working in partnership across the value chain. We are accelerating action on a number of key priorities and we will continuously re-evaluate our approach moving forward to remain responsive to the changing external landscape. Building on some good progress to date, we are now speeding up our progress across the BESTSELLER business and brands. Our North Star is our ultimate ambition and commits us to bring Fashion FWD until we are climate positive, fair for all and circular by design. Our strategy is based on becoming as sustainable as possible, as soon as possible, across four focus areas covering our value chain: Creating FWD, Engaging FWD, Making FWD, Delivering FWD. Within each of these areas we have set short and medium-term goals to achieve by 2025 to help steer our efforts. COMPREHENSIVE ACTION We have divided our strategy into four focus areas. Due to its holistic and multifaceted aspirations, some key themes cut across our entire approach. For example, our long-term success will be shaped by our ability to increase transparency and traceability of our products and materials, digitalise our ways of working, preserve our climate, motivate and support our people, cooperate throughout our industry and stimulate innovation. As such, these themes underpin our entire strategy and have been incorporated in various sections in each of the four pillars. Explore the four focus areas in the sections below and download a strategy summary here. Creating FWD WE ARE CREATING FWD BY DESIGNING RESPONSIBLY Our vision: We will increase the use of more sustainable materials year-on-year until all our products are circular by design. READ MORE Making FWD WE ARE MAKING FWD BY PRODUCING LEANER Our vision: We will continuously improve the environmental footprint of our products, operations and supply chain until they are in line with the needs of our planet. READ MORE Engaging FWD WE ARE ENGAGING FWD BY WORKING BETTER Our vision: We will promote dignity, equality and safe working conditions for all people across our value chain until fair incomes and respect for human rights are the norm. READ MORE Delivering FWD WE ARE DELIVERING FWD BY CONSUMING BETTER Our vision: We will engage consumers and partner across the industry to develop solutions until circularity and transparency is a mindset and consumers are empowered to act sustainably. READ MORE Fashion FWD GET AN OVERVIEW Within each of our focus areas, we have short and medium-term goals to achieve by 2025 to help steer our efforts. This is a comprehensive list of our goals. DOWNLOAD CONTACT General contact info Press & Media Images and Logos Brand Marketing and PR Supplier Not sure who to contact? Call or e-mail our reception. E-mail: contact@bestseller.com Phone: + 45 99 42 32 00 Cookie policy Privacy policy Terms & conditions ﻿ Cookie notice We use cookies and other technologies to enhance site navigation, measure performance and analyze traffic and to deliver marketing services. If you click “Accept Cookies” you accept this use and agree that we share information with our third party partners. If you disable all cookies, we will only use the strictly necessary cookies. Select “Cookie Settings” for more information and to manage your options. At any time, you can withdraw your consent to store cookies. For further information including information about third party partners, please read ourCookie policy Cookies Settings Reject All Accept All Cookies