Home » Definitions A Administration Panel Ad Serving Platform Advertiser Advertising Budget Advertising Campaign Advertising Material B Bid C Click Through Rate (CTR) Conversion Rate Cost Per Click (CPC) Cost Per Mille (CPM) Creatives E eCPA Effective Cost Per Mille (eCPM) ExoClick Marketplace ExoClick Network F Footer ad Frequency Capping / User Capping G Geo-Targeting I Impressions IM Ad (Instant Message) Insertion Order Interstitial ad In Video ad K Keywords L Landing Page Linking Text N NTV ad P PayPal Pay Per Click (PPC) Paid To Read (PTR) / Paid to Click Pixel Tag Pop-up Pop-under Positive and negative retargeting Publisher Publisher Earnings R Rank Retargeting Return On Investment (ROI) Revenue Per Mille (RPM) S Search engine optimization (SEO) T Tower ad U Unique Click Universal Resource Locator (URL) Administration Panel Means the interface provided by ExoClick to clients (Publishers, Advertisers and Third Parties) in order to buy and sell traffic on the ExoClick Network. Advertisers Members Area Advertisers Email Marketing Advertisers Automation Tools Programmatic OLD Conversion Tracking Publishers Members Area Publishers Email Marketing Publishers SaaS Technology Ad Formats About Us Blog News The Additive Events Careers IWF Membership Contact Us Help API Documentation Compliance Definitions Guidelines Privacy & Cookies Policy Terms & Conditions © 2021 ExoClick This website uses cookies By clicking “Accept All Cookies”, you agree to the storing of our own and third-party cookies on your device to enhance site navigation by analyzing your site usage. You can set up your preferences or reject them by clicking on "Cookies Settings" or "Reject all".More information Cookies Settings Reject All Accept All Cookies