Search Home Media Social Media Social Media @voestalpine Social Media @voestalpine Social media is a key communication instrument for the voestalpine Group, and is used to make the content and stories about the company more tangible and accessible to new target groups. 20 years of the corporate website voestalpine in the www Blog voestalpine focuses on social media Next voestalpine is an industrial enterprise, and thus intrinsically a traditional B2B company. But if we look more carefully, the term B2B, or ‘Business to Business’, is always about people. And this is exactly what the social web is all about. Therefore, as a B2B company, voestalpine no longer speaks of B2B, but rather B2P – i.e. Business to People. It is not our primary goal to sell more products via social media. Instead, we want to make the topics and stories about the company more tangible, and to reach out to further target groups. Right target group – right content – right channels voestalpine social media activities include information, communication, and interaction with all key target groups on the web. This is achieved using a variety of social media platforms. Each platform attracts a different target group. Therefore, the content is individually prepared for each target group and platform. The strategy is to reach the right target group, with the right content, on the right channels. Further information about social media are available in our Social Media Manual, in this blog post and in this infographic. Channels Corporate Blog Facebook Corporate Facebook Career Twitter Linkedin Instagram YouTube Next YouTube Social Media Video Playlist mobility Playlist Image & Brand Campaign 2016 Corporate Imagefilm Next Team Stephanie Bauer Group Communications T: +43 50304 15-6107 Send e-mail Viktoria Steininger Group Communications T: +43 50304 15-5668 Send e-mail Christopher Eberl Group Communications T: +43 50304 15-74166 Send e-mail About voestalpine In its business segments, voestalpine is a globally leading technology and capital goods group with a unique combination of material and processing expertise. With its top-quality products and system solutions using steel and other metals, it is a leading partner to the automotive and consumer goods industries in Europe and to the aerospace, oil and gas industries worldwide. The voestalpine Group is also the world market leader in turnout technology, special rails, tool steel, and special sections. Links Locations Products Corporate Blog Data protection/privacy voestalpine Share - Last Price: 48.81 € (-0.21 € -0.43 %) 30.11.2017 16:53:25 MEZ Wiener Börse IR news / Ad-Hoc news © 2018 voestalpine AG voestalpine-Straße 1, 4020 Linz, Austria T: +43/50304/15-0 info@voestalpine.com Imprint