How does brand popularity impact market share? Alex Haigh Lorenzo Coruzzi 19 November 2021 Share What makes a brand strong? Our brand valuation analyses attempt to predict the long-term effects of future brand strength. However, a key element within that assessment is working out how strong and effective the brand is today. In short, do perceptions of a brand help make people choose it right at this moment? Our use of cookies We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. By clicking “Accept”, you consent to the use of all the cookies. Accept Cookie settings For more information on how we use cookies, please see our Privacy Policy.

Press Releases Walmart is America’s Most Popular Brand; US Bank Records Biggest Rise in Popularity 17 November 2021 Walmart is most popular brand in US according to Brand Finance BrandBeta US 2021 report , with BrandBeta score of 9.0 out of 10 US Bank has seen biggest popularity increase over past year, with BrandBeta score up by 13% … read more Buona gestione del Covid, effetto Draghi, europei di calcio e Maneskin hanno fatto decollare il valore economico finanziario del brand Italia e contribuito alle buone prospettive di PIL 19 October 2021 Brand Finance Nation Brands 2021, i paesi ordinati per valore economico finanziario originato da immagine & reputazione Il valore economico finanziario del brand Italia è in forte recupero dopo il crollo registrato lo scorso anno La forte crescita è dovuta Get in touch Konrad Jagodzinski Communications Director Brand Finance T: +44 (0)207 389 9405 k.jagodzinski@brandfinance.com Florina Cormack-Loyd Associate Communications Director Our use of cookies We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. By clicking “Accept”, you consent to the use of all the cookies. Accept Cookie settings For more information on how we use cookies, please see our Privacy Policy.