EN ABOUT WORK NEWS CONTACT DARE! HAVAS MEDIA GROUP LAUNCHES MEANINGFUL MARKETPLACES New global initiative will ensure a more equitable share of investment in trusted news, as well as content providers and creators from minority and under-represented groups. by Havas Media Group • May 4, 2021 Facebook Twitter Linkedin Email Today, Havas Media Group announces the launch of Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media. Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines. Havas Media Group’s full roster of clients will have access to this new offering globally. Meaningful Marketplaces offer an immediate reduction in sell-side fees for media partners, giving them a more equitable share of investment and greater opportunity to invest in content and creators. Under this ecosystem, advertisers have a guaranteed brand safe environment, wherein they can support media that matters. Plus, the system includes transparent costs from the buy to sell sides available to both advertisers and media partners. Havas Media Group understands that some media, Meaningful Media, matters more by making a difference to the brands, businesses, and people it impacts. But too often, the path to the most Meaningful Media isn’t straight forward. Media buyers must navigate a complex system of intermediary technologies and media partners can shoulder high sell-side technology fees. Worse, some of these technologies fund disinformation while denying funding to news content, LGBTQ+ creators, and minority-owned businesses. The launch of Meaningful Marketplaces builds on Havas Media Group’s industry leading 2020 launch of Social Equity Marketplaces in the US, UK, Germany, and France. It marks the latest step in the agency’s commitment to working hand in hand with partners to deliver real and lasting change within and beyond the industry. “Meaningful Media has never been more important. To thrive, it needs an equitable and self-sustaining ecosystem,” said James Gyngell, Global Managing Director of Partnerships at Havas Media Group. “We developed Meaningful Marketplaces to function as that ecosystem, ensuring transparency for all stakeholders and investing for positive change. Launching first with MediaMath, Pubmatic, and Magnite, we invite all participants in the industry to join us.” New business For new business enquiries, please contact new.biz@havasmg.com Press For press enquiries, please contact hmgcomms@havasmg.com Careers To view our current job openings, please click here. Meaningful Media Meaningful Brands Social Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs DATA PROTECTION POLICY (EXCEPT US & CA) TERMS OF USE (EXCEPT US & CA) COOKIE POLICY TERMS OF USE (US & CA) PRIVACY POLICY (US & CA) BRAND SAFETY (ONLY UK) Part of the Havas Group Cookie Settings By clicking "Accept all cookies", you consent to the storage of cookies on your device in order to improve the website navigation, analyze its use and support our marketing activities. If you want to change your cookie settings, please click "Cookies Settings". You can also find out more by clicking on Cookie Policy Cookies Settings Disable all cookies Accept all cookies