Real People. True Stories. Stories About Principal Financial Group: Looking Up Client: Principal Financial Group This was a case of using life’s lemons to make lemonade. As part of a campaign for Principal Financial Group, we flew around with personal finance guru Jean Chatzky talking to ordinary families about their retirement plans. The day we were set to shoot the Harris family, a freak Dallas snowstorm and the resulting power outage left us scrambling for generators to light their home. It was stressful to say the least. But it paid off in spades with gorgeous footage of these wonderful people and their adorable granddaughter enjoying that most precious of rarities, the Texas snowman. Real People. True Stories.

Real People. True Stories. Stories About Lexus: Good Design *Webby Honoree Client: Lexus When Lexus launched their first luxury sedan, the LS500, they wanted to do something different than the standard “speeding through the desert” car commercial. Instead, we made a series of videos with Cool Hunting founder, Josh Rubin, that concentrates on the unique design elements of the Lexus and how they fit into other current design trends. That being said, the LS500 does look pretty sweet speeding through the desert. Real People. True Stories.

Real People. True Stories. Stories About Smithsonian: Prison U Client: Smithsonian The Bard Prison Initiative is a revolutionary way of looking at our penal system. The brainchild of Bard College graduate Max Kenner, it provides a 4-year Liberal Arts education to people who society has given up on; maximum-security prisoners. And the results have been extraordinary. Real People. True Stories.

Real People. True Stories. Stories About Microsoft: Brown Bag Revolution Client: Microsoft Revolution Foods started with a simple mission: to provide healthy food and nutrition education to the kids who need it the most. They’ve devised a way to provide fresh, nourishing school meals in some of the country’s worst food deserts. Even more incredibly, they do it for the same cost as the far-less-nutritious existing school lunches, while at the same time building a profitable company. They are a great example of social responsibility and business working hand-in-hand, and helping tell their story was truly inspiring. Real People. True Stories.

Real People. True Stories. Stories About Principal Financial Group: Williams Client: Principal Financial Group It's not often you get to do commercial work that helps people as much as this series for Principal Financial Group. The Williams family was finding it incredibly difficult to get ahead, despite working hard at stable careers. When they sat down with Personal Financial expert Jean Chatzky, she was able to teach them about tax breaks and incentives that would save them tens of thousands of dollars: a great, personal example of what a good financial advisor can do. Real People. True Stories.