rus | eng Company group Partners Products Publications Career and work Contacts Telephone: +7 (812) 318-08-08 mail@rok1.spb.ru Home / news / Consumers choose preserves of TM "A'more" Preserves from TM “A'more” herring fillets have once again confirmed the status of the most delicious, in the opinion of consumers. From May 21 to May 29, 2013, the Indepth expert company conducted a qualitative study to identify consumer preferences in the category - herring fillet preserves in oil. The study was carried out in the largest cities of Russia: Moscow, St. Petersburg, Yekaterinburg, Rostov-on-Don. The study itself consisted of a series of focus groups, in which the participants were ordinary consumers - women aged 25 to 40 with an average income. A total of 80 people took part in the study. Focus group participants were asked to evaluate the appearance, taste, texture and other characteristics of various brands of herring in oil preserves. According to the research results, herring in oil of the A'more trademark took first place in Moscow, Yekaterinburg and Rostov-on-Don. Consumers noted the high taste of herring TM "A'more", moderately elastic and delicate consistency of the product, the optimal size of the pieces. Most of the participants liked the elegant packaging of the product, which is not a shame to put on the festive table. Thus, fillet pieces of herring in oil TM "A'more" confirmed their status as the most delicious preserves on the market. You can read the research results here . Previous news | Back to news feed | Next news Made by Contrast-Interactive web studio © 2010 - 2021 Fish processing plant №1 Legal information