Search Menu Customers ABOUT US About William Hill 87 years of heritage, a strong brand, combined with our growing digital expertise, bringing customers a great sports betting and gaming experience. Trusted brands We own some of the most trusted brands in the industry Our businesses Our strategy To deliver our international and digital growth ambitions, we are focused on three strategic priorities: Customer, Team, Execution. Our strategic priorities Leadership team Find out more about our Executive Team Executive Team Our history Founded in the UK in 1934, William Hill is a recognised and trusted brand in the global sports betting and gaming market. Our history Our locations Operating in 13 locally licensed countries Our locations Our businesses We are building a digitally led, internationally diverse business. UK International USA UK William Hill merged their UK online and retail businesses in 2020. William Hill founded the business in 1934 and opened his first betting shop in 1966. Thirty years later the firm took their first online bet. MD of William Hill UK: Phil Walker HQs: Leeds, London and Gibraltar 1934 Founded 1,414 Retail shops 64% of Group Net Revenue Registered Office: 1 Bedford Avenue, London, WC1B 3AU Reg No. 4212563 England and Wales Sustainable Approach Safer gambling Operating with integrity Customer Support Shop Locator Problem gambling support Customer Services Online and mobile Betting shops Follow us Copyright © William Hill 2021 | All Rights Reserved Modern Slavery Act statement | Privacy policy and cookies | Contacts | Customer services | Site by Comprend

Search Menu Customers ABOUT US Our values Meet our values - it's how we go one better. To go one better, we have our eyes on the customer, because they matter most. We'll be the brand in everyone's hand if we give a damn and show we care. That means we own it - stepping up and seeing it through. But we can only do this together, when we're on the same side. United by the belief that "it'll do" will never do. Because we are William Hill, and we go one better. Eyes on the customer They matter most Do the right thing Give a damn Show you care Call things out Be your best self Own it Step up Grab it See it through On the same side One business One vision No silos It'll do will never do Be bold Never settle Keep improving A business is defined by its culture, which is embodied in its values. I am immensely proud of what the William Hill team has achieved, by living those values, and their relentless focus on Customer, Team and Execution. Ulrik Bengtsson, CEO Registered Office: 1 Bedford Avenue, London, WC1B 3AU Reg No. 4212563 England and Wales Sustainable Approach Safer gambling Operating with integrity Customer Support Shop Locator Problem gambling support Customer Services Online and mobile Betting shops Follow us Copyright © William Hill 2021 | All Rights Reserved Modern Slavery Act statement | Privacy policy and cookies | Contacts | Customer services | Site by Comprend