Email Alerts Contact ABOUT US OUR OPERATIONS OUR INDUSTRY SUSTAINABILITY INVESTORS MEDIA CAREERS Home / Investors / Why Invest? Why Invest? Petra’s purpose of unearthing the world’s most beautiful product as responsibly and efficiently as possible will contribute to the sustainability of our industry and deliver long-term value to each of our stakeholders With a world-class, diversified asset base of producing mines and an experienced management team, Petra offers a unique and high quality investment opportunity, providing direct exposure to late cycle diamonds. Petra’s strategy is to focus on value rather than volume production by optimising recoveries from its assets in order to maximise their efficiency and profitability. As the Company transitions from a phase of capital-intensive mine development to one of steady-state production, its priority now is to continue to drive operational improvements to optimise production and free cash flow, with the aim of reducing leverage levels. The Group has a significant resource base of ca. 230 million carats, which supports the potential for long-life operations and places the Company in a strong position to benefit from the positive long-term fundamentals for the diamond industry, where demand is forecast to outpace supply. Petra strives to conduct all its operations according to the highest ethical standards and will only operate in countries which are members of the Kimberley Process. The Company aims to generate tangible value for each of its stakeholders, thereby contributing to the socio-economic development of its host countries and supporting long-term sustainable operations to the benefit of its employees, partners and communities. See Petra’s strategy here. Petra’s key competitive strengths are: Operational track record Diversified portfolio Major resource base Sustainability Focus on efficiencies Management culture IN THIS SECTION Business Model KPIs FOLLOW US Join the conversation on our social media channels linkedin twitter facebook instagram FOLLOW OUR IR FEED Petra’s dedicated IR Twitter feed only releases relevant regulatory announcements/updates twitter Site map rss Contact Disclaimer Accessibility Privacy Cookies Policy Email Alerts © Petra Diamonds Limited