HOME PRODUCTS EXPERTISE R&D ABOUT IN THE PRESS CONTACT CivicFlow Tapoi sQRmap RetailerIn RetailerIn RetailerIn is an innovative retailer analytics platform, which allows to track in real time how customers move inside a store. Making use of state-of-art indoor localisation technology and featuring powerful analytics, RetailerIN enables store managers to optimize the store layout and enhance profitability. Check it out at: www.retailerin.com Why RetailerIN RetailerIN closes the knowledge gap afflicting store managers: what do customers do from the moment they enter the shop until they reach the check-out counter? RetailerIN technology reveals customers’ behaviour, enabling store managers to understand how to optimize the store layout, enhance the position of goods and the effectiveness of promotional campaigns. How it works RetailerIN makes use of state-of-art indoor location technology provided by the partner Quuppa (http://quuppa.com/). Customer mobility is monitored through active TAGs attached to the shopping carts, or through a smartphone app. Analytics are accessed through a Web dashboard. Download single files about RetailerIn RetalerIn Logo DOWNLOAD RetalerIn Description DOWNLOAD RetailerIn Dashboard DOWNLOAD RetailerIn Heatmap DOWNLOAD Features & analysis of: Store heatmaps: mapping of areas where customers spend most time Comparative analysis of store layouts Dwell times: time spent by customers within the store Assessment of the effectiveness of promotional campaigns Customer segmentation and profiling Zone analysis: distribution of the time spent within the various zones of the store Main routes: most common mobility patterns Benefits of the Web Dashboard: Customised reports Comparative analysis of historical data Integration with personal shopping mobile applications sQRmap sQRmap connects offline marketing campaigns (billboards, flyers and magazines) to mobile geo-localised marketing actions. sQRmap is based on a unique combination of mobile coupons, geo-mapping and QR codes. By scanning a purposeful QR code, users can access an engaging mobile landing page, showing geo-localised points of interest (e.g., stores of a given chain), providing call to actions such as vouchers and coupons and sharing over social networks. Check it out at: www.sqrmap.com Why sQRmap: sQRmap for marketing managers gives simplicity to various services Accessing a web dashboard for advanced visual analytics Checking traceability of store’s foot-traffic Measuring real-time the redemption of offline campaigns How it works: Create and configure your mobile landing page. No coding or experience needed. Immediate feedback through our emulator. Create and configure the user experience of your mobile users. Add geo-localization support, Call to Actions (mobile coupons, contests, mobile games etc.) Edit and download the QR code to be integrated into the offline marketing campaign (newspapers, magazines, billboards, flyers, etc.). Measure, measure, measure, measure! Download single files about sQRmap. sQRmap Logo DOWNLOAD sQRmap Description DOWNLOAD sQRmap Scanning QR DOWNLOAD sQRmap landing page DOWNLOAD sQRmap Dashboard DOWNLOAD Tapoi Tapoi is an innovative customer intelligence service that is capable of creating rich and detailed user profiles that reflect the online activities of users. Check it out at: www.tapoi.me What is Tapoi Tapoi allows you to better know your users, analyzing their activities in real-time and applying specific models that describe particular vertical interests. By means of Tapoi you can segment your users according to the most appropriate set of categories for your own business. By taking advantage of the rich user profile provided by Tapoi it becomes easy to provide targeted and tailored contents and services, personalizing each user experience. Through the Tapoi dashboard you can access detailed analytics about both your user base as a whole and each single user. How it works Tapoi mines in real-time user activities on the most popular social media platforms (Facebook, Twitter) to dynamically build rich user profiles. Tapoi uses state-of-the-art semantic intelligence technologies to understand the meaning of words and context, disambiguating terms and building a robust and reliable map of users’ topical interests and preferences. Tapoi can easily integrate third-party services in order to monitor and analyze user activities on a company’s Web site. Tapoi semantic engine works well even in the presence of short texts (e.g., tweets, chat messages, SMSs). Powerful API allows rapid integration of Tapoi into your apps and services for building targeted actions based on the user’s profile. Tapoi complies with national and European policies and regulations on privacy and treatment of personal data. CivicFlow Civic engagement has never been so easy! Create civic engagement campaigns enclosing citizens in the loop. Gather information about the surrounding environment using sensing capacities of smartphones, carried by citizens, let people express their subjective perception of environmental conditions, collect public opinions and sentiments through questionnaires. Check it out at: www.civicflow.com Trigger citizens participation Engage citizens utilizing customizable web widgets and context-aware mobile app for smartphones. Take advantage of context-awareness in the delivery and execution of campaign tasks, maximize conditions for user participation by presenting only tasks relevant to the user, with minimal user intervention. Get results and analytics Collect results of executed campaigns, use interactive graphical widgets to explore and visualize your data, export using various formats, access and manage results using powerful REST API. Collect the analyse advanced geo-location and time-based analytics to assess the performance of campaign execution. 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