RESEARCH AND INSIGHTS HOW WE CAN HELP ABOUT US How API can help you address culture issues and develop skills The American Press Institute can help your newsroom assess staff skills, identify any gaps in knowledge, and design custom training solutions. Amy Kovac-Ashley, API vice president and senior director, will oversee an assessment of your newsroom’s skills and capabilities, and talk to you about professional development or coaching opportunities for your organization. That could include traditional training but also other customized solutions for supporting and developing staff, such as assistance setting up and running newsroom- or company-wide mentorship programs. If you are looking for guidance or coaching on a specific topic area — analytics, social strategy, reader revenue, podcasting, newsletters, etc. — get in touch with Amy about our “just-in-time” adviser program. With funding from the Knight Foundation, we are able to send advisers to your newsroom to get you started on a new initiative or help you overcome challenges. But we also know it’s not enough to just bridge skills gaps or embark on new initiatives. Underlying cultural issues, such as trust, diversity, burnout or communication styles, can get in the way of organizations trying to implement meaningful change. That’s why we offer “culture check ups” and customized coaching to help your newsroom pinpoint cultural issues and effectively address them. Try these API resources to improve newsroom culture and develop skills: Contact Amy Kovac-Ashley, API vice president and senior director, to learn more about our skills and culture assessments and training options, including our just-in-time adviser program. Learn more about the Table Stakes Local News Transformation Program, a program administered by API, which works with news organizations to implement changes that ensure their long-term sustainability. Check out Better News, which features case studies from newsrooms that have undergone coaching from API as part of the Knight-Lenfest Newsroom Initiative, as well as other curated tips and advice. HOW WE CAN HELP How API can help you align your journalism with audience needs How API can help you address culture issues and develop skills How API can help you drive more subscriptions or memberships How API can help you drive loyalty through accountability journalism How API can help you demonstrate credibility and build audience trust How API can help make analytics work for you NEWSLETTER NEED TO KNOW Fresh useful insights for people advancing quality, innovative and sustainable journalism. SUBSCRIBE November 30, 2021 Need to Know: November 30, 2021 How solutions journalism leads to revenue, benefits of community editorial boards, and how to cover Omicron uncertainty CONTINUE READING CONTENT Major studies Need to Know newsletter Articles Reader Revenue Toolkit API updates News releases SERVICES News strategies Culture and skills Reader revenue Accountability journalism Trust and credibility News analytics RESOURCES Journalism Essentials Thought Leader Summits Trusted Elections Network Listening to audiences Diversity News literacy ABOUT About us Who we are Work with API Board of Trustees Location & contact FOLLOW US ©2021 American Press Institute. All Rights Reserved. Privacy Policy Terms of Use Contact Us