DMA - Data and Marketing Association Log in or Register Forgot Password? Filter Bookmarks Contribute Member directory Search Purple Square Consulting Purple Square Consulting 18 Nov 2021 Putting people at the heart of digital marketing Without the right balance of people, process and technology behind a marketing strategy, at best it will miss the mark, and at worst you may find yourself losing customers as a result of over-marketing. Share Clip Purple Square Consulting Purple Square Consulting 18 Nov 2021 Afraid of the Frankenstack? The common fear we see across marketeers is of the Frankenstack Monster – a collection of hardware’s and software’s built on through years of “fixes”, “upgrades” and “manual workarounds” that all become part of normal BAU communication activities. Share Clip Purple Square Consulting Purple Square Consulting 18 Nov 2021 The Martech Migration The MarTech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the impact of a wrong turn. Share Clip Purple Square Consulting Purple Square Consulting 17 Nov 2021 Loyalty Marketing: which data matters most? A loyalty program, by its’ nature, tracks every customer interaction and builds out a powerful set of marketing data, that often becomes the key to the long-term success of the program. Share Clip Purple Square Consulting Purple Square Consulting 17 Nov 2021 Customer Journeys in Marketing Automation A core aspect of Marketing Automation is that a purchase activity is typically a multi-stage, multi-touch process and these are usually called Customer Journeys or Programs. Share Clip Purple Square Consulting Purple Square Consulting 17 Nov 2021 The Rise of Customer Data Platforms With all the buzz about Customer Data Platforms (CDPs), I read an insightful comment about them recently that really got me thinking. That was “CDPs are not bought, they are built.”. Share Clip Purple Square Consulting Purple Square Consulting 17 Nov 2021 Which marketing campaigns should you outsource? The types of marketing automation campaigns you might consider outsourcing fit broadly into five top level categories. While not an exhaustive list, these are the most common categories, focussed on bringing you the highest value if outsourced. Share Clip Purple Square Consulting Purple Square Consulting 17 Nov 2021 The Customer Journey - tear up the rule book? A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it. Share Clip Purple Square Consulting Purple Square Consulting 17 Nov 2021 Compliance is not a target, it's a continuous journey Take a look at how Purple Square's own GDPR compliance journey has evolved. Share Clip Next Page Join Us About us The Code Membership DMA Talent Learning Marketing Jobs Board Great British Creativity Customer Engagement Responsible Marketing Value of Data DMA Awards Diversity & Inclusion Events & Upcoming webinars Webinar Library Research Best practice and guidance Contact us Join Us Contact Us Terms and Conditions Privacy and Cookies Contact Cookies Settings Copyright DMA 2021 © All Rights Reserved Cookies Settings This website uses cookies We use cookies to identify you when you visit our website and to keep track of your browsing patterns. This means that if you're a registered user you'll remain logged into your account and your personalised settings and account information will be available to facilitate use of the site. More info Accept All Cookies Cookies Settings