OUR LATEST NEWS Bluegem Capital Partners strengthens team with new appointments Bluegem Capital Partners LLP is happy to announce two new appointments. Oct 29, 2021 Bluegem completes ESG-linked refinancing for Dr. Vranjes Bluegem Capital Partners, the pan-European equity fund specialising in investments in the mid-market consumer staples brands segment, is pleased to announce the completion of the ESG-linked refinancing package for Dr. Vranjes, the Florentine company founded in 1983 which has become a market leader of home fragrances. Oct 13, 2021 Ecooking launches full cosmetics line in collaboration with professional makeup artist Nina Larsen In September 2021, Ecooking launched a full range of cosmetics with more than 70 SKUs. Together with renowned Danish professional makeup artist Nina Larsen, the range was launched for consumers of all ages, skin types and skin tones. True to the brand’s ethos, the products are vegan, dermatologically tested, and fragrance-free. Amongst the portfolio, Ecooking is proud to be the first brand to launch a mascara with its brush sold separately, allowing consumers to customize the degree of length, volume, swing or separation of the lashes. Sep 30, 2021 Iconic London expands in North America across the full Sephora estate Sephora is Iconic London’s key strategic partner in the US market for both its offline and online businesses. The partnership started in July 2020 initially online with a selective range of products. Supported by a strong social media campaign, the initial stock sold out in just three weeks. In September 2020, the partnership expanded to launch in 254 doors as part of the ‘Next Big Thing’ presentation. Jul 14, 2021 QMS: Strong momentum for our collagen focused, results driven G-Beauty skincare brand Although many of our spa partners in Germany and around the globe sadly had to remain shut for much longer than initially expected, QMS felt the impact of the pandemic much less than expected. QMS is native to the professional spa channel, but unlike most other brands, over 80% of our sales are generated with retail products sold via our beauticians, often after a receiving a facial. During the pandemic, customers managed to get their hands on their routine skincare products even without their usual treatment (e.g. via click and collect) and we are thankful for their continued loyalty. Jul 14, 2021 Béaba Group acquires bonavi Bluegem is pleased to announce that the Béaba Group (a company backed by Bluegem III) acquired the German D2C stroller brand and IP rights of bonavi from The Happy Baby Company GmbH on 8th June 2021. This collaboration will combine the strengths of two established brands in baby’s products. Both bonavi and Béaba bring high-quality and innovative products to the market, complementing each other's offers. Jul 14, 2021 Bluegem III acquires Ecooking and House of Cosmetics On March 30, 2021, Bluegem acquired a 70% stake in Ecooking and House of Cosmetics, one of the fastest growing skincare companies in Denmark (www.ecooking.com). Ecooking was founded by Tina Søgaard in her own kitchen five years ago. Tina, who is renowned as an exceptional natural talent in detecting substances and fragrances and in assembling them in very innovative ways, was going through a difficult period in her life and started to produce creams for herself as a way of coping with what was happening to her. The creams proved to be extremely effective, and their results were immediately noticed by Tina’s friends, who started asking for them. Tina started to give them away, but, as demand kept on growing, decided to make a business out of them. She produced seven “magic” creams that are the core of Ecooking. Apr 13, 2021 Light & Living acquires Present Time Bluegem is pleased to announce that Light & Living (a company backed by Bluegem II) has finally signed the acquisition of 100% of PT Group BV (www.presenttime.com) – the group behind the Karlsson, PT Living and Leitmotiv brands. Present Time is a well-recognized and fast-growing home décor company based in Almere, Netherlands, and led by Birger Nielsen, who is very dedicated to the business and will fit well into the Light & Living team. Present Time, born as a small gift company in 1984, rapidly expanded by buying two other brands, Karlsson and Leitmotiv. The group has today a broad range of products and counts on a portfolio of approximately 1,700 active clients. Apr 13, 2021 New joiners at Bluegem Capital Partners Bluegem Capital Partners LLP is happy to announce the hiring of three new Associates in its London Investment team. Jan 12, 2021 Stephan van Kruisselberge appointed CEO of Light & Living Light & Living (Lightmakers B.V.), a Dutch brand of home décor backed by Bluegem II, has announced the appointment of Stephan van Kruisselberge as the new CEO of the company. Light Living was founded in 1971 by the previous CEO Robin Vlug. The brand offers to retailers and consumers indoor decorative light fixtures, lamp shades manufactured in the Netherlands, home decoration objects, and small indoor furniture. Over the years and under Robin Vlug’s leadership, the company has become a regional leader in small home décor, with approximately €55m Gross Sales in 2020. In June 2020, the company also acquired Parlane, a home décor brand based in the UK. Jan 12, 2021 KEEP READING FROM OUR ARCHIVE 2021 Bluegem Capital Partners strengthens team with new appointments Bluegem completes ESG-linked refinancing for Dr. Vranjes Ecooking launches full cosmetics line in collaboration with professional makeup artist Nina Larsen Iconic London expands in North America across the full Sephora estate QMS: Strong momentum for our collagen focused, results driven G-Beauty skincare brand Béaba Group acquires bonavi Bluegem III acquires Ecooking and House of Cosmetics Light & Living acquires Present Time New joiners at Bluegem Capital Partners Stephan van Kruisselberge appointed CEO of Light & Living Béaba Group acquires Childhome BV 2020 Bluegem III, SCSp has signed the acquisition of Béaba Group from Bridgepoint Bluegem acquires Panzeri Group through Pool Service Light & Living acquires the business and assets of Parlane International Ltd, a leading UK home decoration brand 2019 Mamas & Papas Ocarro wins Gold Award for Best Pushchair Bluegem acquires Pool Service and Medavita, the Italian professional hair care group Bluegem II LP successfully exits its investment in Liberty through a secondary recapitalization by a consortium of investors led by Glendower Capital Bluegem II LP acquires a majority stake in Light & Living, the European leader in affordable decorative lighting. Bluegem Capital Partners exits The DMC Group to Lion Capital 2018 Bluegem II LP acquires Instagram native make-up brand ICONIC LONDON Liberty appoints new CEO 2017 Bluegem II LP acquires QMS Medicosmetics BlueGem II LP acquires a majority stake in Dr. Vranjes Firenze, a global luxury home fragrance brand BlueGem II LP acquires a majority stake in Big Fernand. the leading French gourmet burger chain BlueGem II LP acquires a majority stake in Lateral, a branded restaurant chain of Spanish tapas with 20 years of history BlueGem II LP acquires UK-based needlecraft company Sirdar 2016 The rebirth of Mamas & Papas: talking to a millennial generation OUR APPROACH INVESTMENTS TEAM NEWS CONTACT US BLUEGEM CAPITAL PARTNERS LLP Eagle House, 5th Floor 108-110 Jermyn Street London SW1Y 6EE +44 (0)20 7647 9710 EMAIL © Copyright 2019 Bluegem Capital Partners LLP Bluegem Capital Partners LLP is authorised and regulated by the Financial Conduct Authority. 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