Skip to Footer content The Fortune Brands Advantage Perpetual Growth Engine The Fortune Brands Advantage is our unifying operating model across all of our businesses. It fuels our exceptional, long-term performance. We invest in a common set of capabilities across the enterprise, driving both incremental growth and margin expansion to ensure we continually outperform any market condition. The Fortune Brands Advantage is focused on three areas: Category Management Partnering with our channel partners to drive optimal performance and best serve our consumers through actionable category insights. Global Supply Chain Excellence Leveraging our robust, global supply chain to strategically drive scale efficiencies with cutting edge capabilities. Complexity Reduction Simplifying workstreams to be even more efficient. The Fortune Brands Advantage is dynamic, and will evolve over time as we learn new skills and embed others. We have the scale and strong cash flow to invest in programs that support the Fortune Brands Advantage across our businesses. Additionally, we are growing our competencies in these areas every day, and accumulating a reservoir of experiences, insights, standard metrics, training resources and central support to share with key stakeholders across the organization. This means that, as we strengthen our competencies, each business will be able to take advantage of every opportunity available for revenue growth and margin improvement. Our strengths in these areas can reliably unlock sustainable value and contribute to continued outperformance, no matter the market environment. Our Opportunities Have Never Been Greater Brand Expansion Opportunities New core businesses Adjacent categories E-commerce Cross-branding China growth Leading Home Innovation & Trends Connected products Digitization of water Outdoor living growth Home investment trends External Growth Generate and strategically deploy capital M&A and partnerships Learn More We are excited for how the Fortune Brands Advantage will enable us to continue to drive growth in a strong housing market for years to come. Read our latest investor presentation. © 2021 Fortune Brands Home & Security. All Rights Reserved. Privacy Policy | Terms of Use | Notice on Forward Looking Statements | Sitemap We use cookies on this website. We use these cookies to enhance your user experience, improve the quality of our site, and to show you marketing that is more likely to be relevant to your interests. We also allow third parties, including our advertising partners, to place cookies on our websites. By continuing to use this website, you consent to the placement and use of cookies as described in our Privacy Policy. If you would like to disable the use of all cookies, including those placed by advertisers, please use your browser’s settings to reject cookies on this site. Accept