Understand People Inspire Growth Media Trends & Predictions 2022 Get a clear view on some of the biggest trends in the media world, to help guide you through a period of recovery and innovation. Expertise Industries Inspiration Build your brand with faster insights Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise. Visit Kantar Marketplace Global scale, local relevance Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. See office locations Inspiration 2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most. Spend in cafés and restaurants is back to pre-pandemic levels Meal delivery and ecommerce saw huge growth during the last year, despite out-of-home consumption rebounding. The imperative of imagination is the future of Insights The marketplace will demand more expansive thinking and decision-making. Growth and success will come from more imagination, finds our Insights 2030 report. Tracking for brand growth: The magic formula Discover the tracking elements that drive brand equity: what metrics to include, which data sources to combine, and how frequently to measure them. Get more Inspiration Careers at Kantar Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day. Join us Global Office 6 More London Place, London SE1 2QY T +44 (0)20 7656 5700 Follow Kantar Expertise Industries Solutions Company © Kantar Group and Affiliates 2021 Terms and conditions Cookies and privacy policy Modern Slavery Act