Mediacom Sites Worldwide Australia Austria Czech Republic Denmark 1 Media Planning and Buying 2 Media Accountability 3 Consumer Insight ------ Real World Street ------ Method Planning ------ Real World Communications 4 Our Specialist Services 5 Our Industry 6 Pelé Pressed for time or at your leisure? Choose our Executive Summary or In-depth website by clicking on the button below. Click To Expand Photo: Benedikte Milbo, MediaCom Copenhagen Consumer Insight Consumer insight is a big part of what we do. To help our clients reach their business goals, we identify potential consumers and try to understand them: their likes and dislikes, their beliefs and attitudes, what inspires and motivates them. Our consumer insight helps us target audiences more effectively and promote changes in behaviour. Importantly, we need to be able to distinguish between what consumer say they do, and what they actually do. We achieve this by spending more time listening to consumers than any other media agency. Qualitative research and quantitive research are two of the tools at our disposal, delving into the data that can reveal opportunities. But we challenge our people to delve beyond the superficial, to take an immersive approach to understanding the consumer, and how they interact with brands and communications in the real world. We develop our consumer insight by using several different research initiatives and planning techniques - Real World Street and Method Planning being just two examples. In short, our world class team, supported by some of the best market research facilities and resources available, first understand the consumer and then use their intelligence and expertise to discern the insight that delivers results. TOP Our news The Internationalist names MediaCom's senior management Agency Innovators Read more news Latest blog posts Retailers who want to succeed during the holiday season, must remember the Five Cs, says MediaCom UK's Danny Donovan Read more blogs Twitter The latest updates from MediaCom Global Great, thanks @ciaranosullivan. It's now sitting proudly on our Facebook page: http://t.co/qNHTMVLnnZ Follow us on Twitter Feature 05/03 BLINK #7 is out now Winning in 2020 How can you be sure that your brand is ready to make the most of this new hyper-connected world? Read the article here Media Planning & Buying | MediaCom Jobs | Consumer Insights & Research | Integrated Agency | Communications Planning | Terms and Conditions | Privacy Policy | FAQ | Sitemap MediaCom. People first, better results © Copyright 2014 MediaCom