As always, a little extra. Guiding Light We’re not a mission. We’re on one. Focused on rescue, recovery and reengagement, Guiding Light of Grand Rapids helps men struggling with addiction and homelessness get back to work, and back to life. ECP was more than willing to help bring more awareness and clarity to their organization through skillful media placement, targeted strategy, and thought-provoking creative. Results Since the start of ECP’s annual involvement, Guiding Light has seen increased donations year after year, with the largest impact during Q4 each year. Online giving specifically in December 2017 increased 47% compared to December 2016. From 2018 to 2019, the organization saw a 13% increase in total charitable contributions. And by the end of Q4 2020, Guiding Light had reactivated 1,200 lapsed donors, garnered 2,800 new donations, and fundraised their annual budget, only six months into their fiscal year. Scope: Design Extra Non-Traditional OOH Out of Home Print Radio TV Video In The News: Ad campaign hopes to help GR homeless population, WOODTV8 O Come Let Us Restore Grand Rapids, OOH Today Fundraising campaign includes temperature and countdown triggers, Billboard Insider Guiding Light OOH Campaign featured in Ads of the World Guiding Light Campaign featured on Lurzers Archive Guiding Light Radio (30s) Extra Credit Projects Grand Rapids | Detroit | 616.454.2955 | Contact Us | Join our mailing list Home © 2021 ECP All Rights Reserved

As always, a little extra. Mary Free Bed at Covenant HealthCare Helping the Bay Region Ask For Mary When long-time client, Mary Free Bed, entered a joint venture partnership with Saginaw’s Covenant HealthCare, we were excited for the opportunity to bring the same branding success to the Great Lakes Bay Region. From promoting their program and services, to engaging audiences with holiday messages, to the grand opening of their new rehabilitation hospital, we have been relentless in letting this new market know that they, too, can Ask for Mary. Scope: Digital Event Media Out of Home Print Extra Credit Projects Grand Rapids | Detroit | 616.454.2955 | Contact Us | Join our mailing list Home © 2021 ECP All Rights Reserved