Tapjoy in agreement to be acquired by ironSource Learn More Customer Support MOBILE ADVERTISING THAT WORKS FOR GROWTH MARKETERS 1.5B+ global consumers Acquisition & engagement at scale Only pay for conversions Run a test HOW IT WORKS PERFORMANCE PRICING COST PER ACTION Only pay on completion of your target action. There are only two possible outcomes: The user completes your action (mission accomplished!) or you don’t pay. LEARN ABOUT CPA → COST PER ENGAGEMENT Set custom targets for in-app engagements. You pay only at the checkpoint of your choosing, such as the post-install account registration or the first in-app order. LEARN ABOUT CPE → COST PER COMPLETED VIEW Pay only for completed video views, never partial views or impressions. Achieve brand awareness at scale and account for every penny of your ad budget. LEARN ABOUT MOBILE VIDEO ADS → Run a test WHAT OUR PARTNERS HAD TO SAY “The CPA method of bidding is completely unique to Tapjoy. It allows you to pay only for completed purchases, so it was a no-brainer for us. We have the benefits of brand awareness within the app, but also the unique offering of rewards for users to purchase MANSCAPED products.” Jessica Carlson Paid Media Manager, MANSCAPED See the full story VIEW MORE CASE STUDIES HOW WE COMPARE DIVERSIFICATION STRATEGY ⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day. Expanding your marketing channels in-app allows you to outpace the competition and get in front of new customers. More than one billion people regularly engage with our mobile ads, so finding your brand’s perfect audience won’t be a problem. Learn more ALTERNATIVE TO SOCIAL MEDIA ADS ⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads. With declining consumer attitudes towards interruption-based advertising, opt-in formats offer a powerful alternative. Our partners have found that mobile app users are more attentive and receptive to advertising than mobile web users. Learn more PROVEN PERFORMANCE 76% of our audience say they engage with one to six Tapjoy ad offers daily. We optimize at the app level to ensure your ads are only shown to consumers who are a good match for your product. Direct response ads thrive in our opt-in consumer-first ad environment, leading to deeper funnel engagements and increased conversions. Learn more CUSTOMER SUCCESS VIDEO MANSCAPED scales first-time purchases, gaining over 120K+ new customers with Tapjoy CPA advertising. Run a test LAUNCH A GROWTH CAMPAIGN, RISK-FREE Tapjoy’s performance pricing means you only pay for ads that deliver results. We make our testing process easy, so you can max out ROAS without the stress and hassle of expensive, time-consuming trial-and-error methods. 1. No minimum test budget 2. Dedicated mobile strategist 3. Guided setup and reporting 4. See results in 48 hours (yes, really!) 5. Easily optimize for quality and scale Run a test “At Winc, we always have a test-and-learn mindset. The team at Tapjoy shares that mindset — through testing, we were able to optimize our messaging and implement custom targeting. Now our DR offers deliver consistent results.” Rohan Panjiar Director of Performance Marketing, Winc MOBILEVOICE™ MARKET RESEARCH 2021 MODERN MOBILE GAMER™ HOLIDAY BOOKLET Consumers’ top gifting categories & planned purchasing habits — 42% plan to spend more this year Holiday mobile gaming habits & the influence of in-game ads on holiday shopping When they’re buying: 76% said Black Friday, but how does that compare to Cyber Monday? Download the Holiday Booklet INSIGHTS FROM THE BLOG CPA Acquisition Strategies: Social vs. SEM vs. In-App READ MORE 3 Reasons Why Mobile Games Represent a Huge Opportunity for Digital Marketers READ MORE Evaluating New Growth Channels: 5 Tips for DTC Marketers READ MORE READY TO GET STARTED? Get in the ROAS mindset. Run high-performing direct response campaigns with Tapjoy, and pay only for conversions. Contact Us TWITTER PROFILE LINKEDIN PROFILE WORK WITH US Advertise Monetize Offerwall About Us CONTACT Contact Us Customer Support Tapjoy Careers LEARN MORE Resources & Blog Press & News Documentation TERMS Terms & Conditions Privacy Policy Do Not Sell My Personal Information Language: ENGLISH 日本語 简体中文 한국어 © 2021 Tapjoy