SERVICES WORK ABOUT US INSIGHTS CONTACT US The Assignment: A Bed That Moves You. Innova Sleep Systems is innovating and reinventing the way the world sleeps on adjustable beds. Our direct-to-source manufacturing solutions and low-cost development allows Innova to offer a better product at a lower price. Innova Sleep Systems create an amazing product. But it’s relatively unknown to younger audiences. The company needed to introduce their beds to a fresh demographic and change preexisting negative connotations around adjustable beds. The Solution: Set Your Ideas In Motion. Through diligent brand research and strategic positioning, The Fowler Group developed visually-driven messaging to rebrand the Innova product line. A youthful and fun approach helped engage a younger audience to “try” the product in various mattress stores across the U.S. The Fowler Group rebranded all sales collateral and provided a wide range of POS assets to be used in showrooms and retail outlets. Brand research and rebranding Targeted impact photography Strategic design for business-to-business and business-to-consumer messaging Engaging copywriting supporting throughout all media The Results: Dream Big. Since the brand relaunch of Innova Sleep Systems, the company has picked up various contracts with retail outlets and distributors to promote and sell the Innova brand, including a cross over to use new design assets at the company’s headquarters in Shanghai. Ready to be our next amazing client? Call us or send an email and we'll respond fast. Love what you do. NEWSLETTER SIGN UP SIGN UP © The Fowler Group Inc. All Rights Reserved.