WHO ARE WE WHAT ARE WE DOING WHO DO WE NEED RU / EN Home / Who we are / News / Bootleg and Rostelecom showed real business 12 April 2017 Bootleg agency has developed a new advertising campaign for Rostelecom to promote services for small and medium-sized businesses. For the first time, Rostelecom is launching a federal image campaign aimed at attracting small and medium-sized businesses. The Russian operator of Internet access, pay TV and telephony actively works not only with large businesses, but also offers solutions for small and medium-sized businesses. Among the company's subscribers are more than half a million small and medium-sized enterprises, including individual entrepreneurs. The Bootleg agency was tasked with breaking the prevailing perception of the operator. To show an understanding of the real needs of small and medium-sized businesses, Rostelecom showed the real features of doing business that break existing stereotypes. - The aim of our new advertising campaign is to show the reality of small and medium-sized businesses. The owner of a small company can be an accountant, a driver and a salesperson in one person. And we know how difficult it is to develop your business. Rostelecom has accumulated deep expertise in this market segment and now, thanks to a whole package of both traditional and additional services, it helps small and medium-sized businesses to develop more actively, ”says Nina Tsirulik, director of the marketing department for corporate and state segments of Rostelecom PJSC, on the launch of a new advertising campaign. —The campaign for Rostelecom was the first integrated campaign that we made the team of the new Bootleg agency. A good start has been made, and we are glad to have started with such an interesting task, - says Ekaterina Shenets, Managing Director of Bootleg. With the help of the new campaign, Rostelecom attracts the attention of its potential customers and talks about the range of services for small and medium-sized businesses: 8-800 services, video surveillance, Wi-Fi and much more. The advertising campaign will appear on TV, radio, Internet, outdoor advertising. The composition of the creative team Rostelecom Director of Marketing Department for Corporate and Government Segments - Nina Tsirulik Head of Brand and Communications - Nino Bokuchava Bootleg Creative Director - Alexey Starodubov Senior copywriter - Nikita Nikiforov Art Director - Arsen Mollakaev Copywriter - Alexey Kalyan Client Service Director - Vladimir Pervozvansky Senior Producer - Valery Gorokhov Park Production Producer - Pavel Malakhov Film crew director - Alexey Abramov news Our results at the festival Ad Black Sea 2017 25 september 2017 Our results at the ADCR 2017 festival 20 september 2017 Renewal. No matter what happens August 18, 2017 BBDO Moscow and Diflucan told "What makes you a woman" 11 august 2017 MTS fights roaming with Jean-Claude Van Damme 25 july 2017 Heartlessly stable Internet Beeline 24 july 2017 Painfully good movie! 4 july 2017 Cannes Lions 2017: BBDO Worldwide's Most Successful Festival Ever 26 June 2017 Our results at Cannes Lions 2017 26 June 2017 1 2 3 4 5 WHO ARE WE History Manual Vacancies Contacts WHAT ARE WE DOING Work Clients New business PROJECTS BBDO Fellowship BBDO lecture hall BBDO College BBDO RUN Our Children Foundation Good deeds PRESS SERVICE news Publications Contacts AGENCIES BBDO Branding BBDO Moscow Bootleg BrandScience Code of Trade Contrapunto Digital BBDO Fuse BBDO Instinct Media Wise Mint MORE Media Direction Group Media Direction Programmatic Media Direction Sport MGCom OMD Media Direction PHD Proximity Media Proximity The Marketing Arm © 1995-2017 BBDO Group BBDO Worldwide Privacy Notice