CLIENT LOGIN United States NEWSWIRE REPORTS SOLUTIONS TOPTEN ABOUT NEWSWIRE CATEGORY All Blog (9) Consumer (697) Global (359) Innovation (50) Media and Entertainment (939) Mobile (172) Online (319) CONSUMER | 10-02-2014 Cracking the Trade Promotion Code Consumer product companies spend about $1 trillion each year on trade promotions, but much of that is poorly spent. In a recent study of $555B in promotion events, almost three-fourths didn’t even break even. But some manufacturers have cracked the code, and their promotions perform five times better than the least efficient promoters. MEDIA AND ENTERTAINMENT | 10-02-2014 Music 360: Americans Make Music Their Top Entertainment Choice In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of all Americans listen to music, spending more than 25 hours each week tuning into their favorite tunes. CONSUMER | 10-01-2014 A Shandy for Every Season: Brew Companies Offer a Refreshing Take on Beer If you’ve been to a cookout this summer, then there’s a good chance you’ve tried a shandy. Sometimes referred to as Radlers, shandies are the new adult lemonade—because they’re part beer. They’re also having a big impact on the craft beer segment. GLOBAL | 09-30-2014 Global Consumers Nibble, Nosh and Snack Their Way to Big Sales Small snacks are big business! Global snack sales totaled $374 billion annually as of March 2014—an increase of 2%* year-over-year, according to Nielsen retail sales data. MEDIA AND ENTERTAINMENT | 09-30-2014 Ears to Eyes: How Radio Increases TV Tune-In In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio. And now, there’s evidence that radio reach can boost TV tune-in. CONSUMER | 09-29-2014 Home Ownership: Not Just a Dream for American Millennials Much has been written about the size and breadth of the world’s youngest consumers, the Millennials, but little has been written about the impact this massive demographic will have on the real estate market. With a size that rivals the Baby Boomers, Millennials make up 24% of the U.S. population and will most certainly play a role in country’s housing market—but when? 09-25-2014 Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, each of which has its own culture, consumer behavior and engagement opportunity. CONSUMER | 09-24-2014 Nielsen TV: The Rewards of Being Socially Responsible The market has plenty of research outlining how strong consumer awareness and sentiment is toward corporate social responsibility. The golden question for brands, however, is whether doing good actually helps their bottom lines. The answer, per recent Nielsen research, is that it does. CONSUMER | 09-24-2014 Today's Empowered Shoppers and Opportunities to Reach Them Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are—and they have more paths to purchase to choose from. As a result, retailers are challenged to stay on top of trends—and understand what they mean for their businesses. BLOG | 09-24-2014 Uncommon Sense: Millennials: Dispelling the Myths Millennials are playing an increasingly critical role in an economy continuing its long slow mend. They are no longer Generation Next, but rather Generation Now. Which makes now the time that a number of myths need to be dispelled, or at least qualified, lest they upend company strategies and government policies unnecessarily. 1 2 3 4 5 6 7 8 9 10 COMPANY INFO About Nielsen Investor Relations Nielsen Families Press Room Careers Contact Us INSIGHTS Newswire Reports Top Ten & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing Mix Price and Promotion Product Development Reputation Management Segmentation Shopper Privacy Policy | Terms of Use | Site Map Copyright © 2014 The Nielsen Company. All Rights Reserved.