CASE STUDY Absolute Games goes 100% programmatic with Fyber FairBid Ad ARPDAU jumps by 20% after Absolute Games goes all in on programmatic. 2018 Founded 10M Downloads #6 Player on Google Play Back to Blog COMPANY Absolute Games, recently acquired by Penn National Gaming, specializes in board and card games. It’s a lean team whose games generated over 10M downloads to date, and their flagship game, Abradoodle Bingo, is the #6 highest-grossing game in the Board category on Google Play. absolutegamez.com PRODUCT USED Ad ARPDAU jumps by 20% after Absolute Games goes all in on programmatic via Fyber FairBid Learn More Challenge As a small publisher, the Absolute Games team felt that their time, talent, and resources were being overextended. They wanted to focus more on game development and less on negotiating with demand partners and managing their waterfall, which they felt was not maximizing performance or profits. However, maintaining strong relationships with their top demand partners was still essential. Despite acknowledging the inefficiencies of managing several waterfalls, the Absolute Games team had concerns that switching to a fully programmatic ad stack would be technically complicated and have an adverse effect on what they considered a stable revenue stream. Solution After integrating Fyber FairBid, Absolute Games decided to maximize operational efficiency by running all monetization 100% programmatically. The unified auction setup yielded significantly better results compared to the waterfall model. Additionally, the Absolute Games team found themselves freed from the operational overhead that the waterfall required and had more time to focus on game development. The Absolute Games team discovered that the integration process from integrating the Fyber FairBid SDK and ad network SDKs to setting up callbacks was very similar to the waterfall-based integration. Previous integration concerns were quickly eased by Fyber’s account management and engineering teams which provided extensive support, documentation, best practices and were on call to solve any issues in real time to ensure a smooth and successful transition. Results Monetization uplift 20% increase in ad ARPDAU Operational efficiency Increased competition from 4 ad networks to 35+ programmatic buyers Ease of integration Level of service and support ensures a successful transition to 100% programmatic monetization The Fyber team was there to support us throughout the whole integration process, so I felt confident that our users were going to get a solid experience. The integration itself was the same as products we already had experience with so there were no surprises in how things worked. The end result was a build that outperforms our previous versions. Can’t ask for more. NICK SCHERI CO-FOUNDER / CTO, ABSOLUTE GAMES Open PDF Home Log In Publisher Solutions Fyber FairBid Fyber Marketplace Offer Wall Edge Buyer Solutions Programmatic Marketplace Brand Campaigns Performance Campaigns Resources Resources Library Case Studies Events & Webinars Blog Developer Docs Engineering Company About Press Careers Investors Contact Contact Us Legal Privacy Publishers Buyers Imprint Follow us: Twitter / LinkedIn / Facebook © Fyber N.V. – All rights reserved Cookies Yes, we use cookies to operate our website and for marketing purposes. To read more or to opt-out please see our Cookie Notice. Accept all cookies Refuse cookies