Contact Us Who We Are What We Do Our Work Our Thoughts Social Good Meaningful Brands® Press Blog Home | Our Thoughts | Global Media Trends GLOBAL MEDIA TRENDS INTRODUCTION In partnership with top innovative companies and industry specialists, the Global Media Trends video series explores burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways. At Havas Media we are undertaking this comprehensive market review in order to identify the most crucial areas of opportunity for our current and future clients. We believe there are multiple opportunities that are available within this dynamic new landscape, and as a result we must continuously evolve how we approach communications planning with respect to the ever-changing relationship between companies, brands, consumers and communities. Videos will be launched regularly throughout the year, as they are most relevant to marketers. Trend areas include progressive screens, social shopping, location-based marketing, cashless commerce, content co-creation/curation, augmented learning, big data and predictive analytics, smarter search and life tracking, experiential video. MEANINGFUL TECH TRENDS Havas Media explores the latest in technology, content and media at the 2014 International Consumer Electronic Shows in Las Vegas. Top trends include the 1) Sensor Economy, 2) Wearable Tech, 3) Multi platform TV Ecosystem, 4) Driverless and Connected Cars 5) 3D Printing and 6) Robotics and Artificial Intelligence. Featuring the top trends as identified by our teams at Havas Digital and Media, Mobext, Cake, Havas WW, along with Brian Cooley, Editor at large at CNET. Slideshare trend report: http://www.slideshare.net/CakeNY/ces-2014-recap PLAY VIDEO LOCATION BASED MARKETING How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. As the term ‘’localized’ has taken on new momentum, we see global, regional and local brands all increasingly relying on geo specific media to connect with people in real-time in a more personal, meaningful, and impactful way. Companies like Foursquare, Google, JCDecaux and Havas Media, along with organizations like the Location Based Marketing Association are pioneering the development and application of these location-based experiences for brands and consumers. PLAY VIDEO LIFE TRACKING One of the biggest innovations to emerge this past year is Life Tracking, which includes smart connected devices and wearable computing that allow people to measure, monitor and visualize activities in their daily lives, from eating and sleeping to exercising and shopping. At CES this year we saw first-hand how different companies are helping people optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage their social reputation. For marketers, there are many areas of opportunity to become a useful part of people’s lives through life tracking and the notion of the Quantified Self. By working with consumers to set goals and help them achieve theses goals, brands can become more meaningful and valuable to consumers. PLAY VIDEO SOCIAL SHOPPING We partnered with social media leader Facebook, top eyewear brand Warby Parker and marketing technology expert FaceCake to explore one of the biggest trends in digital today. ‘Social shopping' is the exchange of product ideas, tips, recommendations and feedback throughout the shopping process, whether online or in-store. Shopping has always been a social experience. But now, through emerging technologies, tools and communities, that experience is enhanced for both brands and customers. Brands competing in today’s environment need to think about how they can incorporate social into the way they reach and engage customers and drive sales. PLAY VIDEO 1 2 Global Media Trends Insights Thought Leadership Reading Room Blog Back to top Site Who We Are What We Do Our Work Our Thoughts Global Media Trends Insights Thought Leadership Reading Room Blog Social Good Meaningful Brands® Press Press Releases Press Contacts Privacy Policy Cookie Policy Employment Opportunities Havas Media invests heavily in the training of its staff and prides itself on the career opportunities it is able to offer them. If you would like to join our team please click here to submit your CV. New Business For new business inquiries only, please contact Marc Schader at new.biz@havasmg.com © 2013, Havas Media