A A A Login Careers Contact Us (800) 437-7355 About Us Products Learning Center Policyowners Agents Become an Agent Agents / Online Marketing Guide / Social Media Guide / LinkedIn / The Basics LinkedIn: The Basics Online Marketing Guide Social Media Guide Video Conferencing Digital Tools Facebook The Basics Getting Started The Easy Way Posting Your Own Content 10 Tips For Experienced Users LinkedIn The Basics How to Build a Strong Profile Posting on LinkedIn Advertising on LinkedIn Who is on LinkedIn? More than a third of the U.S. workforce are Millennials.* For these young workers, LinkedIn is a natural place to network and make professional connections. *Pew Research Center analysis of monthly 1994 and 2017 Current Population Survey (IPUMS). 11 April, 2018. https://www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/ Graph information from: Pew Research Center "Social Media Fact Sheet." 12 June, 2019. https://www.pewresearch.org/internet/fact-sheet/social-media/ How is LinkedIn different than Facebook? LinkedIn and Facebook share many similarities, such as personal profiles, business pages, status updates, and shareable content. But their main difference is in the purpose of these profiles, pages and content. Whereas Facebook is more geared towards sharing personal content, LinkedIn is a professional platform. People use LinkedIn to showcase work-related content such as research publications, industry articles, and local business happenings. Posts on LinkedIn tend to be more polished and formal, whereas posts on Facebook are intended to be relatable and more casual. On both platforms, users share a mix of content they have created themselves and content they’ve found from other sources. When sharing posts to your LinkedIn feed, remember to double-check the credibility of the source. By sharing a post you are essentially endorsing the content, so make sure it is coming from somewhere dependable, and is written in a professional manner. Page or Profile? LinkedIn pages and profiles present different opportunities. People tend to prefer connecting with other people rather than a faceless brand. Unlike Facebook, small business owners on LinkedIn are generally expected to have a personal profile for themselves as well as a LinkedIn page for their business. Advantages of a LinkedIn profile Easily showcase your professional personality Ability to send private messages directly to other users coming from a personal account Connect with individuals in your industry Advantages of a LinkedIn company page Gives your brand a polished look Ensures your company is legitimately represented online Ability to post job openings and create ads Contributes to company’s Search Engine Optimization (SEO) How to Build a Strong LinkedIn Profile → Contact Illinois Mutual (800) 437-7355 Send us an email Mon. - Thurs. 7:45 a.m. - 4:30 p.m. CT Fri. 7:45 a.m. - 12:15 p.m. CT 300 SW Adams Peoria, IL 61634 Life Insurance Term Life Return of Premium Term Whole Life Disability Insurance Individual Business Expense Worksite Insurance Accident Critical Illness Short Term Disability - Individual Short Term Disability - Group Worksite Term Work with Illinois Mutual Become an Agent Careers Copyright © 2021 by Illinois Mutual Privacy | Legal Notice | Secure Message Center {{Term}} {{definition}}