WORK BLOG CAREERS ABOUT CONTACT HANDS IN THE AIR FOR ZEAL & CAREX This Halloween, ZEAL has designed and built a spooktacular piece of engagement for Carex at Alton Towers Resort’s annual Scarefest event to celebrate their Half Price partnership. Scarefest sees the park remain open until 9pm on selected dates through October, with plenty of frightening festivities on offer for the whole family. Our giant ‘Scarex’ stand encourages visitors to pull their scariest face and share their photos on social media to win prizes. ZEAL spotted Scarefest as the perfect opportunity to drive awareness of Carex’s latest on-pack promotion. Each pack can be used to instantly redeem half price entry at Alton Towers Resort, SEA LIFE Centres and SEA LIFE Sanctuaries. A family of four can save a huge amount of £99.60 per trip! As part of the on-pack campaign, ZEAL has created and executed a full shopper marketing programme featuring in-store POS, magazine ads and a host of online media. Sameen Kenway, European Brand Manager at PZ Cussons, is thrilled to see the campaign in stores: “We are thrilled to see this exciting on-pack promotion hit the shelves. ZEAL has done a brilliant job—it looks fantastic and has helped us to secure additional space in stores and really reward our consumers.” Video Player http://www.zealcreative.com/wp-content/uploads/2017/10/Treat_your_little_witches_and_werewolves_to_a_spoo.mp4 00:00 00:32 Rachel McHale, Associate Director at ZEAL, talks about the exciting campaign: “It has been so exciting seeing this campaign through to completion. The team here at ZEAL have done an amazing job.” If you want to get hands on with great campaigns like this, contact our Creative Director Stewart Hilton at stewart@zealcreative.com. © ZEAL Creative Ltd. Privacy Policy

WORK BLOG CAREERS ABOUT CONTACT TRY ME FREE WITH MARIGOLD ZEAL’s second on-pack campaign with Marigold this year gives consumers the chance to try a product from Marigold’s new range of cloths and scourers for free. The campaign features on 250,000 products in grocery and homeware retailers with promotional packs featuring an eye-catching label designed to create stand out on shelves. Laura Marsden, Shopper Product Manager at Marigold, is excited to for consumers to try the new range: “Marigold products are well known for their great quality and we’re confident that when consumers try our cloths and scourers, they’ll love them as much as we do. We want to drive trial of this range and a ‘Try Me Free’ promotion is the perfect way to do this.” Robert White, Planning Director at ZEAL Creative: “Marigold’s range of products perform really well in the hands of consumers, so a confident mechanic to drive mass trial is perfect for the launch. ‘Try Me Free’ is a powerful statement on shelf that can help a leading brand to underline it’s premium positioning and the one we have created for Marigold has a real standout.” The Try Me Free campaign is live in stores now until 31st December 2017. © ZEAL Creative Ltd. Privacy Policy