Careers Paid Search Marketing Manager Location: Fairfax, VA We are seeking a talented, self-motivated individual to expand our paid search digital marketing footprint for RoboForm. You will be responsible for the daily execution and management of digital marketing campaigns aimed at customer acquisition for a leading password manager. This includes planning and executing campaigns directed at individuals (B2C) and businesses (B2B). Responsibilities: Day to day management and optimization of digital marketing campaigns on Google Ads (formerly AdWords), Bing Ads, Facebook ads, Apple Search Ads, and other platforms. Maintain updated creative library and landing pages. Update/improve as necessary. Create campaigns that generate consistent increases in new and active users. Monitor, analyze, recommend and implement strategies to improve key performance metrics, including click-through rates (CTR), cost-per-lead (CPL), conversion rates, average order size and ROI. Research and implement new marketing strategies. Think outside the box in an effort to extend our product reach and drive new software users. Manage tracking, reporting, and analysis or marketing efforts. Summarize metrics, provide actionable feedback, and drive direction based on data. Perform A/B tests, analyzing results and adjusting campaigns to maximize conversions. Minimum qualifications: 2 years of relevant experience. Excellent writing and communication skills. Detail oriented. Experience with Google Ads, Facebook Ads, and Google Analytics. Experience driving conversions via display advertising and audience segmentation. Knowledge of SEO best practices. Experience with Microsoft Office products and familiarity with modern desktop and mobile web browsers. Preferred qualifications: Experience with paid advertising and tracking for mobile apps. Experience with marketing automation. Experience with creating video content. Fluent in additional language(s), particularly German, French, or Spanish. Experience with Wrike or comparable task/project management tool. Must be legally authorized to work in the United States. To apply for this position, send your resume to careers@siber.com. Please include 'digital marketing manager' in the subject line. GoodSync Marketing Manager Location: Fairfax, VA We are seeking a talented, self-motivated individual to lead our efforts to market GoodSync, our file synchronization software. You will be responsible for the daily execution and management of all lead generation and immediate revenue opportunities. Your responsibilities will include planning and executing marketing campaigns directed at both businesses and individuals. Responsibilities: Manage and develop strategy and implementation at the product level to drive downloads, leads, and overall revenue. Monitor, analyze, recommend and implement strategies to improve key performance metrics, including click-through rates (CTR), cost-per-lead (CPL), conversion rates, average order size and ROI. Research and implement new marketing strategies. Think outside the box in an effort to extend our product reach and drive new software users. Manage tracking, reporting, and analysis or marketing efforts. Summarize metrics, provide actionable feedback, and drive direction based on data. Perform A/B tests, analyzing results and adjusting campaigns to maximize conversions. Executing on integrated marketing campaigns that use multiple channels to drive conversions across all phases of the customer journey Working closely across functions to deliver impactful campaigns and analysis, increasing product awareness, building sales pipelines, and coordinating website changes. Create and execute targeted campaigns to specific user subsets across several mediums Provide measurable increases in downloads, leads, and web sales of GoodSync. Minimum qualifications: 2 years of relevant experience. Excellent writing and communication skills. Detail oriented. Knowledge of Google Analytics. Preferred qualifications: Proficiency in basic HTML and CSS. Adwords experience. Experience in with data backup and data migration. Must be legally authorized to work in the United States. To apply for this position, send your resume to careers@siber.com. Please include 'goodsync marketing manager' in the subject line. Technical Support Specialist Location: Fairfax, VA Responsibilities: Answer technical questions from existing and potential customers Assist account managers in setting up and supporting proof of concept Train technical support staff Develop custom scripts to assist customer in product deployment or configuration Perform testing of new releases of software before distributing to customers Support account managers in their day-to-day activities Generate documentation (quotes, invoices) Manage sales pipeline and current activities using CRM Requirements: Great interpersonal skills Strong computer skills, knowledge of Microsoft Office Working knowledge of Windows, Mac and Linux/Unix OS scripting Experience in working with either SSO/password management or Data Backup solutions is a plus Ability to work independently and as a part of a team Must be legally authorized to work in the United States. Job Type: Full-time To apply for this position, send your resume to careers@siber.com. Please include 'support engineer' in the subject line. Siber Systems Home About Careers Contact Individual Products RoboForm Password Manager GoodSync File Sync Software Business Solutions RoboForm for Business GoodSync for Business Copyright © 2000 - 2021 Siber Systems, Inc. All rights reserved.