Beer Market Coverage Our six beer companies cover 52 counties in the state of Wisconsin. Each of our locations have a product portfolio unique to that coverage area. Please contact your sales representative or contact us for brand specific information. Whether you are looking for beer brewed locally, regionally or worldwide General Beverage has the products for you! VIEW LOCATIONS Chippewa Falls 2200 Lake View Drive Chippewa Falls, WI 54729 P: 715.720.2600 F: 715.723.1315 LEARN MORE La Crosse 6169 McKee Road Madison, WI 53719 P: 608.779.9641 F: 608.779.4806 LEARN MORE Stevens Point 5201 Coye Drive Stevens Point, WI 54481 P: 715.341.6512 F: 715.341.0880 LEARN MORE Milwaukee 16255 W. Stratton Drive P.O. Box 510203 New Berlin, WI 53151 P: 414.543.3300 F: 414.543.4340 LEARN MORE Little Chute 1825 Rosehill Drive Kaukauna, WI 54130 P: 920.462.0330 F: 920.766.1859 LEARN MORE Madison 6169 McKee Road P.O. Box 44326 Madison, WI 53719 P: 608.271.1234 F: 608.271.8625 LEARN MORE Eagle River 120 Jack Frost Street Eagle River, WI 54521 P: 715.479.9060 F: 715.479.6916 LEARN MORE Products Offering the right product based on demand & preference. Each of our 8 locations distributes to dedicated regions, with each region offering a unique product selection based on client demand and preference. Our sales representatives can consult you based on your market to help find the products you need. Whether you’re looking for beer brewed domestically or imported, micro-brewed or non-alcoholic beverages, General Beverage has the products for you! DOMESTIC MICRO IMPORTS CIDER COOLERS NON-ALCOHOLIC Locations General Beverage Beer Companies operate out of 7 locations around Wisconsin. Chippewa Falls 2200 Lake View Drive Chippewa Falls, WI 54729 P: 866.720.2670 F: 715.723.1315 LEARN MORE Eagle River 120 Jack Frost Street Eagle River, WI 54521 P: 715.479.9060 F: 715.479.6916 LEARN MORE La Crosse 6169 McKee Road P.O. Box 44326 Madison, WI 53744 P: 608.271.1234 F: 608.271.8625 LEARN MORE Little Chute 1825 Rosehill Drive Kaukauna, WI 54130 P: 920.462.0330 F: 920.766.1859 LEARN MORE Madison 6169 McKee Road P.O. Box 44326 Madison, WI 53744 P: 608.271.1234 F: 608.271.8625 LEARN MORE Milwaukee 16255 West Stratton Drive P.O. Box 510203 New Berlin, WI 53151 P: 414.543.3300 F: 414.543.4340 LEARN MORE Stevens Point 5201 Coye Drive Stevens Point, WI 54481 P: 715.341.6512 F: 715.341.0880 LEARN MORE Join Our Team Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more. VIEW OPENINGS Get In Touch CONTACT US Headquartered in Madison, GB has additional locations in: Chippewa Falls, Eagle River, La Crosse, Little Chute, Milwaukee, Oshkosh, Stevens Point and Superior. HOME ABOUT BEER WINE & SPIRITS CAREERS CONTACT © 2021 General Beverage. All Rights Reserved. Website by Kella Design