JOIN DSA LOGIN Membership Consumer Protection Advocacy DSSRC Statistics & Insights Resources News & Events About Home> About> Direct Selling Education Foundation Direct Selling Education Foundation Who We Are What is Direct Selling? Video Testimonials Directory Frequently Asked Questions Direct Selling Education Foundation Global Partners Privacy Policy Our Foundation The Direct Selling Education Foundation (DSEF) was founded in 1973 and serves the public as the direct selling industry’s goodwill ambassador. DSEF educates university students across the country about the positive economic and social impact of direct selling. Today, DSEF is uniquely positioned to promote the value and contribution of the direct selling industry, and to overcome common misconceptions by: Partnering with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of direct selling Delivering a curriculum to educational institutions and other partner organizations that teaches traditional entrepreneurship skills and business best practices through the lens of direct selling Providing neutral forums to disseminate information regarding direct selling and to foster understanding of direct selling as a business model, micro-entrepreneurial incubator, go-to-market strategy for innovative concepts and supplemental income source for millions of people As a 501c3, DSEF funds its programs entirely through voluntary contributions from DSA member companies, suppliers and individuals. To learn more about our Foundation, visit dsef.org. © 2021 Direct Selling Association. All Rights Reserved. This copyrighted content may not be disseminated or reproduced in any form without express written consent and without full attribution. A special thank you to DSA’s 2021 ENGAGE sponsors for their generous support En Espanol © 2021 Direct Selling Association | 1667 K Street, NW, Suite 1100, Washington DC 20006-1660 | Tel: 202.452.8866 | Fax: 202.452.9010