HOME COMPANY TECHNOLOGY FABRICS EXHIBITIONS NEWS GALLERY PRESS CONTACTS / CARDS FABRICS FIND FABRICS NEWS COMPANY NEXT FAIRS SPONSORSHIP 13 September 2017 THE NEW CARVICO AND JERSEY LOMELLINA PRINT CAMPAIGN SIGNED BY THE FAMOUS PHOTOGRAPHER SETTIMIO BENEDUSI Respect for the environment is the protagonist of the new press campaign of the Bergamo companies created with a shot by one of the greatest Italian fashion photographers: Settimio Benedusi. Carvico and Jersey Lomellina's commitment to environmental sustainability has a new image. A new press campaign in the name of beauty and harmony with nature thanks to a shot by one of the most popular Italian photographers: Settimio Benedusi. This is how his friend and colleague Oliviero Toscani describes him “intelligence, sensitivity, energy, generosity, vision, concreteness, sympathy. These are all the elements of the modern author who uses photography to communicate. Settimio Benedusi has them all ”. Born in 1962, born in Imperia but moved to Milan as a boy where he still lives and works today, Benedusi is a well-known professional fashion photographer, the only Italian to collaborate for 7 consecutive years with the historic Sport Illustrated magazine. Thanks to his humanistic training and passion for writing, he opened his own blog in 2003 which is still very popular today and which he also blogs on the Corriere della Sera website “Photobackstage”. He is also a professor of photography at the European Institute of Design, is part of the board of the National Association of Professional Photographers TAU Visual and is an honorary member of AFIP (Association of Italian Professional Photographers) which in 2013 sponsored one of his famous Lectio Magistralis entitled " How to become a great photographer without being one "at the Milan Triennale. The childhood spent in the seaside city of Imperia indelibly influenced the training of the photographer and in fact the theme of the sea and water recurs in most of Benedusi's production. The shot (which is part of a 2013 project) used by the two textile companies to represent their proven ecological responsibility tells of a union of love between women and one of the most important natural elements, water. A perfect fusion of shapes and colors where sensuality and softness of the curves are enhanced in a refined way giving the shot a unique elegance. “I decided to combine the aquatic element with a female body - explains Benedusi. The idea was to create a dream space in which this female entity merged, almost as in a loving union, with water. There is naturally a component of sensuality but the focus is not centered on the woman herself, but, in an abstract way, on her body in relation to water. "(itw taken from “Fotografare” n. February 2013) And it is with this perfect union between man and nature that we wanted to represent the challenge of Carvico and Jersey Lomellina in creating a more sustainable future for swimwear, sportswear and underwear. www.settimiobenedusi.com www.benedusi.it/blog DOWNLOAD PDF Carvico SpA Via Don A. Pedrinelli, 96 - 24030 - Carvico (BG) Italy Tel: +39 035 780 111 - Fax: +39 035 780 157 - info@carvico.com Jersey Lomellina SpA Via Don A. Pedrinelli, 94 - 24030 - Carvico (BG) Italy Tel: +39 035 438 9111 - Fax: +39 035 791 408 - info@jerseylomellina.com PRIVACY POLICY LEGAL NOTICES CREDITS This site or third-party tools used by this make use of cookies necessary for the operation and useful for the purposes described in the Privacy Policy . By closing this banner, scrolling this page, clicking on a link or continuing to browse otherwise, you consent to the use of cookies. Close