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We have adopted a Privacy Policy that guides how we collect, use, transfer and store the information that you provide us with or that we collect about you when interacting with ASKET. The following information is provided by ASKET to show how we comply with applicable rules and regulations, help keep you fully informed about your rights and how you can enforce your rights. By visiting www.asket.com, you accept and consent to the practices described in this Privacy Policy and Terms and Conditions. 1. GENERAL INFORMATION This policy regards integrity and marketing, (“Privacy Policy”) and explains how ASKET AB, org nr 559002-3106, Regeringsgatan 109, 11139, Stockholm, Sweden with email care@asket.com, (“ASKET”, “we”) we collect, use, transfer and store personal data site visitors, customers and any persons in contact with ASKET (“users”). 1.1 The privacy policy applies when; being in contact with ASKET, being close to a purchase, making a purchase or in any other way communicating with ASKET. 2. RESPONSIBLE OF PERSONAL DATA ASKET is responsible for ASKET’s handling of your personal data when interacting with us and secures that it follows applicable laws and regulations. 3. WHEN DO WE PROCESS YOUR PERSONAL DATA? 3.1 In order to visit our webpage, use our size finder, buy our goods or contact us in any way, we need to collect personal data about you. 3.2 ASKET collects and processes personal data about you when you visit our webpage, use our size finder, add products to your cart, enter and complete the checkout, reach out to our customer care, sign up for our newsletter, restock notifications, waitlists and events. The information that we at ASKET collect in the aforementioned instances, is required to enter into an agreement, for us to fulfil the agreement and provide the services and products requested. 3.3 For all customers and users registered to our newsletter, we collect data about how you interact with our website, what information, products and services you have been interested in by reading an email or clicking a link. 3.4 For all customers we also store and handle any personal information related to past purchases. 3.5 For all customers and users making use of our size finder, we store the information asked for during the size finder process, as specified. 4. WHAT PERSONAL DATA DO WE PROCESS ABOUT YOU? 4.1 For email subscribers The personal data that we collect from email subscribers are: Email IP-address and information about your website visit behaviour 4.2 For customers The personal data that we collect from customers are: Email IP-address and information about your website visit behaviour First name Last name Address Telephone number Order information 4.3 For users starting the purchasing process The personal data that we collect from users starting an order: Email IP-address and information about your website visit behaviour First name Last name Address Telephone number Order information 4.4 For users finding their size with our Size Finder. The personal data that we collect from users finding their size via our Size Finder widget: Email IP-address and information about your website visit behaviour Precise information: Age Height Weight Information on a three point scale: Body proportions Upper body type Chest shape Belly shape Lower body type Hip and thigh width Calf shape Fit preferences Length preferences ASKET size recommendation Order history 4.5 For users of ASKET customer care and support channels Email First name Last name Facebook account information Twitter account information Other personal information provided by the user in order to resolve any errand or issue 4.6 For customers reviewing ASKET products: Name Email IP address Weight Height ASKET Size purchased 5. WHY DO WE PROCESS THE PERSONAL DATA ABOUT YOU? ASKET process your personal data for the following purposes: To fulfil our responsibilities to you as a user of our webpages, services or products. To support you in case of problems with our webpages, services or products. To improve our webpages, services or products. To communicate informational updates and marketing messages via email or telephone. To collect and make customer, marketing or other types of analyses To prevent fraud To follow applicable laws and regulations 6. THE LEGAL GROUNDS FOR US TO COLLECT, USE, TRANSFER AND STORE PERSONAL DATA We treat your personal information to: fulfil the contract and/or agreement with you, providing our products and services comply with legal obligations, for instance keeping records for accounting or VAT reporting to comply with local financial regulation cater to the legitimate interests of users, customers and visitors, for instance sending information about goods and services users have shown interest in or carrying out analyses, segmentation and profiling to improve the relevance of and tailor information about products, services and events to users, as well as to provide accurate size recommendations to avoid unnecessary shipping and handling cater to our own legitimate interests, for instance tracking site behaviour, interactions and user interests in our information, products and services to provide correct information, services and products as well as personal offers or collecting feedback to improve our products or services or performing analyses, segmentations and profiling of users and user data to allocate our resources, change, improve and expand our products and services, as well as to provide accurate size recommendations to avoid unnecessary shipping and handling costs and emissions cater to both our own and users’ legitimate interests, for instance to develop and improve our Size Finder algorithm, we’ll cross reference the data collected with order and return data on aggregated and anonymous level, to identify which factors best predict the right size for our website visitors and customers ASKET does not process any sensitive personal data, .e.g financial information, health information, religious beliefs etc. Body-related data collected and processed for the purpose of size recommendation is never used for profiling or computed on an individual level and is always aggregated. 7. BREAKDOWN OF OUR PERSONAL DATA PROCESSING Purpose Legal Grounds Categories of personal data Storage time To administer, develop and deliver our goods and services as well as provide support Purchase Agreement Name, address, telephone number and email Geographical information IP-address, device information and login information Website and email interactivity Order information Two years after Your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way e.g. through support, social media etc. As long as required by the law To ensure that legal requirements are complied with, such as the Accounting Act, Jurisdictional obligation Name, address, telephone number and email Geographical information IP-address, device information and login information Website and email interactivity Order information As long as required by the law To market ASKET goods and services by mail, email, phone Purchase agreement and legitimate interests Name, address, telephone number and email Geographical information IP-address, device information and login information Website and email interactivity Order information Two years after your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way To market ASKET goods and services by third party platforms such as Facebook, Instagram or Google Legitimate interest Geographical information Order information Website activity Two years after your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way through support, social media etc. To request feedback, develop and improve our services and products Legitimate interest Name, address, telephone number and email Geographical information IP-address, device information and login information Website and email interactivity Order information Two years after your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way through support, social media etc. To help users on asket.com finding their size Legitimate interest Email Geographical information Website interactivity Basic info (Age, Height, Weight) Body Type Responses (Depending on garment) Fit Preferences (Depending on garment) Size prediction data Order information Two years after your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way through support, social media etc. 8. PROFILING 8.1 ASKET will use profiling and process your personal data to understand how you have been using our web, which of our products, services and offers you have been interested in, which of our newsletters you interacted with and which of our events you signed up to. This information is processed in order to tailor products and services to your interests. ASKET will also use profiling of personal data to understand customer demographics and behaviour in order to identify and market our products and services to new user groups. Finally, ASKET will also use profiling of personal data to avoid advertising to existing customers and subscribers on Facebook, Instagram and other social networks. 8.2 You may at any time object to the processing of personal data through profiling. Do this by emailing ASKET’s privacy contact at [privacy@asket.com](mailto: privacy@asket.com). Once ASKET has received your notification, ASKET will cease processing your personal information for this purpose. 9. HOW LONG DO WE STORE YOUR PERSONAL DATA? 9.1 Your personal information will only be stored as long as there is a need to save them to fulfil the purposes for which the data was collected in accordance with this Privacy Policy. ASKET may save the data longer if necessary to comply with legal requirements or to monitor ASKET’s legal interests, such as if there is a legal process going on. 9.2 ASKET saves user information for a maximum of 24 months after the customer last interacted with Asket. 9.3 ASKET saves account and customer information for as long as an account or customer have an Asket account. 10. WHO DO WE TRANSFER THE PERSONAL DATA TO? 10.1 ASKET may disclose your information to third parties in accordance with the Privacy Policy. Such transfers information may include, but is not limited to: Transfer of name, address, phone number and email to logistics partners to deliver your order Transfer of name, email and country to advertising platforms such as Facebook for profiling or for exclusion of the user from advertising on said platforms Transfer of name, address, phone number, email to CRM tools such as Freshdesk, Intercom, Zendesk, Mailchimp or Mandrill in order to respond to provide customer support, send transactional or marketing emails 10.2 Third party which ASKET discloses information to or otherwise provides information about a user, account holder or customer may use the information only for the purposes of selling and marketing ASKET’s services and products or for the purpose of providing services related to ASKET’s agreement with you as a user, account holder or customer. 10.3 Personal data may also be disclosed by ASKET if it is necessary to comply with applicable legal requirements or government requirements, to safeguard ASKET’s legal interests or to detect and prevent fraud and other security or technical issues. 10.4 ASKET may transfer your personal data to countries outside the EU / EEA, if any of ASKET’s suppliers or partners are located there. If personal data is transferred to any country outside the EU / EEA, ASKET will take steps to ensure that personal data remain protected and also take the necessary steps to legally transfer personal data to non-EU / EEA countries. 10.5 We will not sell your personal information to third parties unless we have your permission. 10.6 We reserve the right to disclose and transfer personal information about customers and subscribers to a buyer in the eventual sale of parts of or the entirety of the company ASKET AB. 11. CHANGES TO THE PRIVACY POLICY 11.1 ASKET has the right to change the Privacy Policy at any time. ASKET will promptly notify you of any changes to the Privacy Policy. If you do not accept the changes, you are entitled to terminate the agreement with ASKET before the amended Privacy Policy enters into force. You can terminate the agreement by contacting ASKET at privacy@asket.com at any time. 12. THE PROTECTION OF YOUR PERSONAL DATA You should always be able to feel comfortable when you submit your personal information to us. ASKET has therefore taken the security measures needed to protect your personal data from unauthorized access, change and deletion. For example, all information about users, account holders and customers is stored in a database that is protected by permission management and firewall. 13. YOUR RIGHTS 13.1 ASKET is responsible for processing your personal data in accordance with applicable legislation. 13.2 ASKET will, at your request or on its own initiative, rectify, disassociate, delete or supplement information that is found to be incorrect, incomplete or misleading. 13.3 You are entitled to request: 13.3.1 Access to your personal information. This means that you are entitled to request a registry outline of the processing we conduct regarding your personal data. You are also entitled to receive a copy of the personal data being processed. You are entitled to once a calendar year, by written application, receive a registry extract from which personal data are registered about you, the purpose of the treatment and the recipients the information has been provided or to be disclosed. You also have the right to receive information on where the data has been retrieved if personal data have not been collected from you, the existence of automated decision making (including profiling) and the predicted period during which the data will be stored or the criteria used to determine this period. You also have the right to obtain information about your other rights listed in this paragraph in the registry extract. 13.3.2 Correction of your personal data. We will prompt you to correct the incorrect or incomplete information we process about you as quickly as possible. 13.3.3 Deletion of your personal information. This means that you are entitled to request that your personal data be removed if they are no longer necessary for the purpose for which they were collected. However, there may be legal requirements that we can not immediately delete your personal data in, for example, accounting and tax laws. We will then end the processing done for purposes other than complying with the legislation. 13.3.4 Limitation of treatment. This means that your personal information is marked so that they can only be processed for certain delimited purposes. For example, you may request a limitation when you consider your information incorrect and you have requested a correction. Meanwhile, the accuracy of the data is investigated, their treatment will be limited. 13.3.4.1 ASKET will notify each recipient of the personal data disclosed in paragraph 10 above about any corrections or deletion of data, as well as limitation of processing of data. 13.3.5 You are entitled to data portability. It implies the right to, under certain conditions, extract and transfer your personal data in a structured, widely used, and machine-readable format to another personally responsible person. 13.3.6 You are entitled to object to personal data processing performed on the basis of a balance of interest. If you object to such treatment, we will only continue treatment if there are legitimate reasons for treatment that weigh heavier than your interests. 13.3.7 If you do not wish to process your personal data for direct marketing, you are always entitled to object to such treatment by sending an email to privacy@asket.com. Once we have received your objection, we will cease processing your personal data for such marketing purposes. 13.5 Issuing a request. To enforce any of the above rights, please email privacy@asket.com.We will respond to any of the above requests within one business days and comply with the request within 28 days. You may issue such request up to once per year. If you wish to issue requests more frequently, we reserve the right to charge a reasonable fee to compensate for the administrative costs of complying with the request. 14. COOKIES AND SITE STATISTICS 14.1 Cookies are used on our site in order to improve your experience. As you navigate our site, your preferences are remembered by the temporary use of cookies, small text files saved on your device by the browser you use. Cookies let our systems find information about your browser as well as monitor the navigational patterns while you are browsing the site. Site users have the option to accept or disable cookies through their browsers, as well as being notified when a cookie should be activated. This enables you to reject usage of this cookie, or erase the cookie at the end of your visit. If you disable your cookies or erase cookies, your user experience may be limited. 14.2 Site statistic web data is collected with tools such as Google Analytics to analyse the performance of our site and monitor user trends on the site. Analytical data such as hits to our server, traffic patterns and page views shows us where our audience is coming from and how they interact with the site. This type of collected information is aggregated and anonymous, and therefore does not personally identify specific site users. We also use IP-anonymization which shortens and anonymizes your IP-address before it’s stored on Googles servers. In addition, our site may utilize “web beacons, “pixel tags” or other tracking technologies to study the actions of our users through non-personally identifiable information. This data is aggregated and monitored to help us improve our services and the overall experience of the site. 15. HOW TO OPT OUT If you wish to opt out from or revoke your consent to any communication, clear, enable or disable cookies or tracking we’ve collected the most important information on how to do so below. How to manage cookies on popular browsers and devices: Select a browser below to see detailed explanation of how to remove or disable cookies. Manage cookies on Safari Manage cookies on iOS Manage cookies on Chrome Manage cookies on Firefox Manage cookies on Internet Explorer How to manage subscriptions from ASKET emails: Go to the latest email received from us, head to the bottom of the email and click “Update preferences” to update your email preferences or “Unsubscribe” to unsubscribe from all ASKET email communication. Please note that this means you may miss important information. How to manage and reject Google Analytics site tracking: You can opt out of all Google Analytics site tracking, including any other sites that use Google Analytics via this link. You can learn more about Google Analytics and how your data is safeguarded via this link. 16. CONTACT INFORMATION Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal information or if you wish to request a registry extract. Our contact information can be found below. ASKET AB Dalagatan 27 11324 Stockholm Sweden privacy@asket.com LAST UPDATE This Privacy page was last updated on 2020-10-27. SIGN UP Help Contact Store Press Privacy Terms © ASKET AB. All rights reserved