ABOUT CLIENTS INDUSTRIES SERVICES WORK JOIN US BLOG LET'S TALK GREENVILLE LITERACY ASSOCIATION THE REALLY GOOD, REALLY BIG, REALLY CHEAP BOOK SALE WE HELPED THE GREENVILLE LITERACY ASSOCIATION WRITE A NEW CHAPTER ON INCREASING AWARENESS AND DONATIONS. OPPORTUNITY All of us have things at home just lying around, gathering dust. Like books, for example. And DVDs. But how do you get people to donate those unused items to a really great cause? Each year, Greenville Literacy Association holds a book sale to help fund its ongoing efforts to wipe out illiteracy. But without donations of books and DVDs, the sale simply couldn't happen. IDEA For 50 years, the Greenville Literacy Association (GLA) has served the Upstate of South Carolina. GLA recruits and trains volunteers to provide instruction for adults who cannot read or write. It has expanded its services to four fully equipped and staffed learning centers across Greenville County and supports church and neighborhood literacy programs near these centers. But they require funding. And that's where the "Really Good, Really Big, Really Cheap Book Sale" comes in. To create awareness and encourage donations, the Jackson team developed a humorous campaign, showcasing iconic books and DVDs that have been lying around for so long they've aged. The call to action was simply, "Been a while since you read it? Donate it." Various tactics used to communicate the message included: Print ads and posters Ambient advertising Digital banner ads TV and radio Social media, in the form of a Facebook contest OUTCOME Here's the Cliff Notes version of the campaign's results: donations were at an all-time high, 50% over the previous year, resulting in over $150,000 being raised. That's a record amount of money that will allow GLA to continue funding its learning centers well into this year. Now that's what we call a happy ending. RELATED WORK LOCATION ADDRESS1068 Holland Rd. Simpsonville, SC 29681 PHONE864.272.3000 Find us on Google Maps KEY CONTACTS BUSINESS DEVELOPMENTTodd Steen HUMAN RESOURCESKristie GraySmith JOIN US EMPLOYMENT APPLICATION FOLLOW US