MEDIACOM SITES HOME OUR PEOPLE WHAT WE DO RESULTS WHAT WE THINK CAREERS NETWORK & CONTACTS SIGN UP 1 NEWS ------ 2014 ------ 2013 ------ 2012 ------ 2011 ------ 2010 ------ 2009 2 BLOG 3 EVENTS 4 BOOK CLUB 5 SMART 6 BLINK 7 THE INSIDER 8 REPORTS 9 SIGN UP FOR UPDATES Pressed for time or at your leisure? Choose our Executive Summary or In-depth website by clicking on the button below. CLICK TO EXPAND Hover over one of the links to find out more about this section Our news MediaCom and Google team up to create Mobile Ignition Project MediaCom nominated 15 times at 2014 M&M Global Awards. Mobile Ads Must Be More Interactive, says MediaCom's Ben Phillips Karen Blackett awarded an OBE in the Queen’s Birthday Honours list eBay appoints MediaCom as EMEA lead media planning and buying agency MediaCom wins at the Digital Trading Awards Read more news Tuesday, 29/07/14 1 2 3 4 5 MediaCom and Google team up to create Mobile Ignition Project Training scheme developed to create mobile excellence globally July 29th 2014, London : Google and MediaCom are to work together to produce a bespoke training programme for the agency's planners and strategists designed to develop a mobile first mindset right around the world. The new programme, called Mobile Ignition, will ensure that MediaCom not only has mobile excellence hard wired into all its digital teams but also that it has the broadest base of mobile expertise in the agency world Mobile Ignition will cover both the new opportunities that mobile offers as well as an in-depth understanding on how mobile fits into a multi-channel communications plan. It will also include best practice in the use of Google's analytics and demonstrate how digital planners can spot and execute opportunities using Google data to ensure they select the best channels and mobile techniques for their clients. MediaCom will work with Google to ensure that the content of Mobile Ignition is directly aligned with the needs of its clients as well as developing bespoke content around specific MediaCom best practice and the successful mobile campaigns the agency has already developed around the world. The final course will be online-only and is expected to take up to an hour to complete. The training will be road tested later this year before being rolled out to the whole network. The expectation is that all of MediaCom's mobile planners, buyers and strategists in core markets will have completed the course by 2015, reinforcing MediaCom's position as the most mobile-aware media agency globally. "Mobile is becoming an increasingly important channel for brands as consumers spend more and more time on their smart phones. Consequently, major brands have tended to test the waters with Google, a platform they know and feel comfortable with from their experience of search. Mobile Ignition will ensure that digital planners have the technical knowledge to make the best use of the tools that Google has developed," said Ben Phillips, Global Head of Mobile at MediaCom. "Google and MediaCom working together can provide a huge volume of insight, knowledge and experience in this space. By developing Mobile Ignition in partnership, we can bring deeper levels of expertise in mobile to MediaCom and its clients," said Phil Jones, Global Agency Business Leader at Google. MediaCom has focusing on its expansion of mobile expertise following the appointment of Ben Phillips as Global Head of Mobile in December 2013. Mobile spend across its client base has significantly increased as best practice has been rolled out across the agency's global network of 122 offices. The agency has also signed unique partnership agreements with companies such as rich media advertising and analytics firm Celtra and mobile ad serving experts Medialets to make mobile a simpler, more efficient and more cost effective channel for its clients. &amp; Next MediaCom nominated 15 times at 2014 M&M Global Awards. 1 2 3 4 5 TOP Our news MediaCom and Google team up to create Mobile Ignition Project Read more news Latest blog posts The investment perspective Joint head of investment Phil Hall on how planning has changed for the World Cup Read more blogs MediaComUK MediaCom is Campaign's Media Agency of the Decade; putting people first for better results A buyer's view on native advertising and transparency http://t.co/I0L9hM2wUH @digiday @PulsePointBuzz Follow us on Twitter Feature 07/03 BLINK #7 is out now Winning in 2020 How can you be sure that your brand is ready to make the most of this new hyper-connected world? Read the article here Media Planning & Buying | MediaCom Jobs | Consumer Insights & Research | Integrated Agency | Communications Planning | Terms and Conditions | Privacy Policy | FAQ | Sitemap MediaCom. People first, better results © Copyright 2014 MediaCom Error loading MacroEngine script (file: CustomJavascript.cshtml)