NEWS INCIDENTS MIXER POSTER PHOTO The highest long-term construction in Khabarovsk: what happened to the "New Quarter" The staircase in the Khabarovsk barrack was repaired after an accident with a paramedic Khabarovsk professor told what the ban on the sale of antibiotics without a prescription will lead to MEDIA HOLDING home MEDIA HOLDING "GUBERNIA" One of the first independent media holdings in the Far East, as well as a major regional producer and broadcaster of content. Today our team consists of over 250 people. The company has more than 20 prestigious TV awards, including eight TEFI awards. "Guberniya" is a partner of the STS television network in Khabarovsk, and also has its own TV channels: 6TV, broadcasting in Khabarovsk, and "Guberniya", available to viewers throughout the Khabarovsk Territory, and thanks to satellites, outside the region. The structure also includes 2 radio stations: "MIX FM" and "Udachnoe radio", as well as the city Internet portal "Gubernia". PRODUCTION The media holding produces half of the broadcasting network's programs. 12 programs of our own production occupy a confident position on the air and in telemetry reports. "Novosti" is the most popular information program in the region. "Morning with Gubernia" is a live morning infotainment show. In addition to information formats, the holding produces programs on the topics: cooking, health, garden and vegetable garden, home comfort, game and seasonal programs, talk shows. And also documentaries and special reports are created. The holding produces packages and design elements for channels and on-air promotions. CONTENT AND PROGRAMMING The air of the channels is represented by: own programs, serials, documentaries, feature films. News broadcasts on weekdays are represented by four ten-minute and three forty-minute newscasts of the Novosti program. In terms of volume, news broadcasting accounts for 30% of all programs. The media holding actively participates in television content exhibitions (Moscow TeleShow, Kiev Media Week), monitors the market for TV product offers, which allows it to comply with the broadcasting program concept and offer the viewer high-quality, modern, interesting content. LECTURE HALL According to TNS Gallup Media, viewers of the main TV products are people aged 35-55, most of them are employed and have higher education. Taking into account all the media of the media holding and the distribution of air throughout the Khabarovsk Territory, the potential audience is 1.3 million people. We can say with great confidence that every inhabitant of the region is our spectator. In addition, thanks to satellite communications, viewers from Kamchatka to Siberia can see us. And posting videos on YouTube video hosting makes our content and online broadcasts available to viewers outside of Russia. TECHNOLOGY The media holding is in constant technical development. The transition to digital standards for the production of TV content was made, and the television operator equipment was updated. "Picture" meets the requirements of the time. Thanks to LiveU technology, we can always go live from any hard-to-reach point of the city and region, where the PTS cannot reach. There is and is supported the experience of live TV broadcasts of KHL hockey matches, online broadcasts of mass city events. The methods of signal transmission are also expanding. To date, engaged in: analog broadcasting, satellite communications, IP and cable TV. BUSINESS The main source of the holding's income is the sale of advertising opportunities for its media resources. "Guberniya" helps in the promotion of goods and services in various fields. Having our own large sales service, we independently sell and place advertisements on TV channels 6TV, STS, Guberniya, radio stations: MIX FM and Udachnoe Radio, as well as on the Guberniya Internet portal aimed at the audience of the entire Khabarovsk Territory ... Our marketing service conducts research on the consumer markets of Khabarovsk, is always ready to share their results with the holding's clients, as well as provide advice. It is not allowed to copy, distribute, transfer to third parties, publish or otherwise use the materials of the Site, without obtaining the written permission of the Copyright Holder. Resource policy Rules for posting reports © 2014 - 2016 Portal "Gubernia" Certain publications may contain information not intended for users under the age of 18.