AIR Login Subscribe Home Investments Viewpoints Company Behavioral Portfolio Management Central AthenaInvest is the industry leader in Behavioral Portfolio Management (BPM) with a patented behavioral research process built on a deep academic foundation and developed over 35 years of interaction with leading academics and institutional money managers by C. Thomas Howard, PhD, Chief Executive Officer, Chief Investment Officer, Director of Research and Portfolio Manager. BPM differs from Behavioral Finance, much of which is aimed at advisors and investor psychology. AthenaInvest specializes in a different area, namely how to use behavioral factors to build better portfolios. We systematically look for persistent behavioral factors, with the same discipline and rigor one would expect from any serious investment process, but by analyzing different data. Specifically we look at things like endowment asset allocation behavior, equity manager consistency and conviction and investor preferences for specific investment strategies. By focusing on behavioral factors, AthenaInvest has pioneered a completely new way to view asset allocation, investment selection, and tactical managment. For a compelling in-depth look at how BPM works in practice, please explore the links at the right. BPM Central BPM Overview Athena Patents STRATEGY FRAMEWORK Strategy Summary INVESTMENT RATINGS Fund Diamond Ratings Stock Diamond Ratings BPM RESEARCH MATERIALS Get the Research Paper Get the Book Get the Article ADDITIONAL RESOURCES Athena White Papers Academic Bibliography Get the Book On shelves 3/17/2014 Get the Book About Company The Team Investments Behavioral Portfolio Management The Latest Behavioral Viewpoints Recent Coverage Recent Press Releases Disclosures Form CRS ADV Part 2 Privacy Notice Business Continuity Contact AthenaInvest Advisors LLC 5340 South Quebec Street, Suite 320-S Greenwood Village, CO 80111 Phone: (877) 430-5675 Fax: (303) 721-6294 Email: support@athenainvest.com Copyright © 2021 AthenaInvest, Inc. All Rights Reserved. Privacy Terms Site Map