BSH Main navigation ABOUT BSH PRODUCTS & BRANDS INNOVATION SUSTAINABILITY CAREER PRESS Service navigation CUSTOMER CARE CONTACT GLOBAL Innovation in Home Appliances DELIGHTING CONSUMERS With our state-of-the-art home appliances and digital services, we aim to improve consumers’ quality of life at home. No matter where, how or with whom people live, home is typically a meaningful place. We want to delight everyone – with innovative products and inspiring experiences throughout each person’s own unique journey. FULFILLING INDIVIDUAL NEEDS Product Finders on our brand websites help consumers to find the right appliance for their needs. Consumers are always at the center of our business decisions, including the products we make and information we provide. Most of our brand websites offer tools such as product finders or video consultations to help potential consumers choose the product that best meets their individual needs. Consumers can purchase their appliance of choice directly in our brand store or from a retail partner – online or offline – depending on their location and personal preferences. DIGITAL SERVICES Easy Start Assistant finds the right program in just a few simple steps. As consumers regularly use our products, the Home Connect ecosystem enhances their experience with additional services. For example, they can search for tasty recipes in our Home Connect Cookbook. After selecting a dish, the consumer can send the right settings to their smart oven. When uncertain about the best washing program, our Easy Start guide points them in the right direction. SUSTAINABLE APPLIANCE CARE With new business models like BlueMovement BSH is driving circular economy. When it comes to caring for an appliance, our brands’ customer service teams offer helpful cleaning and maintenance tips as well as a range of care packages to help keep an appliance running for as long as possible. This includes installation, warranty extensions and accessories, like special cleaning products, in addition to remote diagnostics for certain smart home appliances. To help reduce consumption of natural resources, we also prioritize reusing and recycling appliances and material after their long lifetimes. For improved quality of life at home and beyond. LISTENING TO CONSUMERS With the help of a so-called age suit, we can put ourselves in the shoes of older consumers. We want to continuously learn about consumers' experiences, preferences and challenges as well as their current and future needs all around the world. Doing so is an essential part of our innovation process. That’s why we conduct quantitative and qualitative consumer research and evaluate feedback in customer service calls, product reviews and prototype testing in our user experience lab, to name a few examples. In addition, simplifying the repair, disassembly and recycling of the components of our appliances is also an essential part of the product development process. Furthermore, we analyze data from our smart appliances – with consumers’ consent – and use the findings to enhance our home appliances and service solutions. In collaboration with designers, engineers and sales experts, we are able to create invigorating innovations that ensure a better quality of life. Consumers should feel at ease with our products. Purchasing, installation, use and even maintenance should be a positive experience for them. Henning Brau, User Experience Manager OPEN INNOVATION Besides our internal innovation efforts, we also think outside the box. For instance, we offer a unique approach aimed at establishing long-term partnerships between startups and BSH: The BSH Startup Kitchen. We seek to partner with startups that have unique solutions for our business – in terms of products, services and productivity. That’s what we mean by "Open Innovation". In a lean, fast setup, we are able to integrate consumer-centric innovations in our products and processes. READ MORE ON BSH STORIES ALL BLOG STORIES RELATED TOPICS Environmental Protection Spotlights Appliance Brands Home Connect GET IN TOUCH WITH BSH Still have questions or suggestions? We are happy to help! Find your contact here. CONTACT US Follow us on: Stories youtube video LinkedIn ABOUT BSH PRODUCTS & BRANDS INNOVATION SUSTAINABILITY CAREER PRESS HOME APPLIANCES UNDER THE BRANDS ECOSYSTEM BRAND SERVICE BRANDS Legal Notice Data Protection Information Newsroom History of BSH Digital ID Product Safety Report a Vulnerability © 2021 BSH Hausgeräte GmbH A company of the Bosch Group