Search SOLUTIONS CASE STUDIES INSIGHTS WORKING WITH US LET’S TALK COVID RECOVERY: FREE ED VOLUME RECOVERY BLUEPRINT >> SOLUTIONS Simplify the complex. Health care is complex, but the path forward doesn’t have to be. Our experience shows most unrealized market potential is stored in three key areas: Brand Strategy, Brand Experience and Creative Execution. Our consumer-centric services will help you excel in all three. BRAND STRATEGY BRAND EXPERIENCE CREATIVE EXECUTION CASE STUDIES BRAND STRATEGY Make the right promise. A brand promise is your commitment to the future. Your brand promise must separate you from the competition, inspire loyalty and engage communities. Franklin Street partners with our clients to bridge business objectives and human behavior through a process that drives authenticity, creates internal buy-in and fosters thriving cultures. Our service line campaigns and other go-to-market strategies leverage what’s uniquely yours, resulting in increased marketing potential and operational efficiencies. KEY SERVICES Brand Platform and Positioning Brand Architecture Brand Campaigns Brand Valuation Service Line Strategies and Campaigns Capital Campaigns Mission, Vision, Values Market Research Naming RELATED CASE STUDIES Window of Trust: You Only Get One New Hospital: New Tradition The Truth Sets a Brand Free BRAND EXPERIENCE Keep your promise. In health care, where so much is at stake, trust is critical. The best way to build trust is to keep your promise. Every touch point is an opportunity to create an experience that fulfills your unique promise, from care delivery to the digital screens that often start a consumer relationship. KEY SERVICES Employee Campaigns Readiness Assessments Website and Social Media Audits Brand Launch Workshops Internal Research Signage and Wayfinding RELATED CASE STUDIES It Starts With Me An Experience Worth Defending Experiencing an Epidemic CREATIVE EXECUTION Share your promise. What you say is important. But how you say it often determines how people will respond. Franklin Street combines strategically aligned messaging programs with artful execution that connects your brand with your audiences at a truly human level. Our creative work, regardless of medium, shapes desired perceptions and behaviors. KEY SERVICES Digital Campaigns Broadcast Television Video Print Out of Home Social Media Campaigns Logo and Identity Designs Design Systems RELATED CASE STUDIES Always Looking Ahead Characters Needed Powerful Medicine, Comforting Care CLIENT RESULTS #1 in market preference achieved within one year. 6%+ market share increase after new brand launch. 4:1 ROI in direct marketing. $13.6 million net revenue generated in a single campaign. $500 million+ in donations for our clients’ capital campaigns. LIKE WHAT YOU’VE READ HERE? WANT TO HEAR MORE FROM US? ABOUT US Franklin Street is a brand innovation firm. We help healthcare organizations create better reasons for people to choose their products and services. To accomplish this, we help align their organization around a meaningful brand promise–one that establishes marketplace differentiation, inspires consumer trust, and builds an employee culture that delivers unique patient experiences. 800.644.8555 | hello@franklinstreet.com 9700 Farrar Court, Richmond, VA 23236 BRAND STRATEGY Brand Platform and Positioning Brand Architecture Brand Campaigns Brand Valuation Service Line Strategy and Campaigns Capital Campaigns Mission, Vision, Values Market Research Naming BRAND EXPERIENCE Employee Campaigns Readiness Assessments Website and Social Media Audits Brand Rollout Workshops Internal Research Signage and Wayfinding CREATIVE EXECUTION Digital Campaigns Broadcast Television Video Print Out of Home Social Media Campaigns Logo and Identity Design Design Systems ©2021 Franklin Street | Privacy Policy | Terms of Service