☰ Products WideOrbit's media-focused products create value on both sides of the media transaction with forward-looking technology that meets the needs of your changing business What are your company's needs? Accounts Receivable Management Automated & Direct Selling Broadcast Traffic & Billing Business Intelligence Digital Management & Monetization Network Sales & Commercial Management Programmatic Buying Programming & Rights Management Proposal Generation Radio Station Automation Accounts Receivable Management WO PAYMENTS SUITE WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry. LEARN MORE Read the latest about our Payments Suite READ MORE Automated & Direct Selling UNIFIED SALES SUITE A comprehensive sales suite designed to aggregate and compare multiple demand sources, so that stations can efficiently optimize and sell against their available and pending digital and linear inventory. LEARN MORE WO AD EXCHANGE Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields. LEARN MORE WO MARKETPLACE Opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. LEARN MORE WO SALES CONSOLE A comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control. LEARN MORE Read the latest article about Programmatic TV READ MORE Broadcast Traffic & Billing WO TRAFFIC WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue. LEARN MORE WO TRAFFIC - ELECTRONIC MATERIAL INSTRUCTIONS WO Traffic - Electronic Material Instructions licensable module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources. Both new and revised instructions from buy-side systems or agencies are automatically imported directly into WO Traffic, eliminating costly errors associated with manual data entry. LEARN MORE WO TRAFFIC - ORDER VALIDATION WO Traffic - Order Validation is a licensed module that ensures all orders comply with broadcaster-defined business rules at the point of order entry. Errors are automatically caught prior to the spot airing, eliminating time wasted searching for and correcting incorrect or missing data. LEARN MORE WO TRAFFIC - RADIO INTERCHANGE WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry. LEARN MORE WO TRAFFIC - EXPORT G/L Export G/L (General Ledger) is a licensed module within WO Traffic that generates an export file (e.g. a .csv format file) that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system (e.g. Oracle, Great Plains, etc.). LEARN MORE WO OMNI WO Omni is tailored to meet the business needs of today’s media companies, including those with bespoke regional requirements or with non-traditional sales channels. As a complete end-to-end solution, from proposals to contracts, scheduling to reconciliation, billing to collections, and dynamic, real-time reports, WO Omni makes it easy to manage, optimize, and execute ad sales for any media type. LEARN MORE Learn how media companies can leverage traffic data to predict wins READ MORE Business Intelligence WO ANALYTICS ENTERPRISE WO Analytics Enterprise consolidates and analyzes all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance. LEARN MORE WO ANALYTICS CLOUD WO Analytics Cloud eliminates the extensive implementation process and fees. Our cloud based solution delivers key business metrics from WO Traffic, down to the spot level, in a unified view across stations, markets and platforms. LEARN MORE Learn how Townsquare uses WideOrbit's WO Analytics to drive more revenue LEARN MORE Digital Management & Monetization WO STREAMING Allows publishers to distribute and monetize live audio streams to any device. LEARN MORE WO ON DEMAND Provides podcasters and other on-demand audio creators with infrastructure for managing, monetizing, and measuring their content. LEARN MORE WO AD EXCHANGE Automates digital audio ad transactions by enabling Real Time Bidding (RTB) and private deal transactions against live publisher audio inventory. LEARN MORE WO TRAFFIC - DIGITAL ORDERS Seamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization. LEARN MORE WO NETWORK - DIGITAL ORDERS Seamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization. LEARN MORE Learn how a leading sports network uses our Digital Suite READ MORE Network Sales & Commercial Management WO NETWORK WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types. LEARN MORE WO DIGITAL HUB WO Digital Hub unites workflows across linear and digital properties, making it simpler than ever to run campaigns across your content platforms and technology infrastructure. LEARN MORE WO NETWORK - ELECTRONIC MATERIAL INSTRUCTIONS WO Network - Electronic Material Instructions licensable module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources. Both new and revised instructions from buy-side systems or agencies are automatically imported directly into WO Network, eliminating costly errors associated with manual data entry. LEARN MORE WO NETWORK - AUDIENCE DELIVERY OPTIMIZER WO Network - Audience Delivery Optimizer is a licensed module that optimizes unit placement on behalf of advertisers, based on primary demographic and current delivery, reducing liability for the network while maximizing revenue return on delivered impressions. LEARN MORE WO NETWORK - ADU PREDICTION TOOL A licensed feature of WO Network, WideOrbit’s ADU Prediction Tool identifies the number of Audience Deficiency Units (ADUs) needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks those ADUs should be placed. LEARN MORE Read a case study about WO Digital Hub READ MORE Programmatic Buying WO API INTEGRATIONS Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API. LEARN MORE WO PROGRAMMATIC - BUYER Works seamlessly with WideOrbit’s sell-side tool, WO Marketplace, to make buying local broadcast TV easier than ever. LEARN MORE Read more about our Programmatic partnership with Google READ MORE Programming & Rights Management WO PROGRAM Manage the distribution and access of content on any platform–whether linear or digital. WO Program centralizes every step of programming and rights management from production and acquisition to scheduling and transmission. Simplify workflows across the organization by integrating with WO Network or most other business management solutions. LEARN MORE Read more about WO Program READ MORE Proposal Generation WO MEDIA SALES TV WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital. LEARN MORE Read a case study about WO Media Sales READ MORE Radio Station Automation WO AUTOMATION FOR RADIO Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs. LEARN MORE WO TRAFFIC - RADIO INTERCHANGE WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry. LEARN MORE Discover how WO Automation for Radio helps the University of Florida’s College of Journalism and Communications FULL STORY SOLUTIONS Broadcast TV Cable & National TV Digital Global Programmatic TV Buyers Radio & Digital Audio COMPANY About Us Blog Careers Events Press & News Webinars CONTACT US Product Support Contact CONNECT WITH US ©2021 WideOrbit. All Rights Reserved. Various trademarks held by their respective owners. Privacy | Terms & Conditions