MULTIMEDIA SPANISH (CHANGE) HOME THE GROUP STRATEGIC PLAN LOGISTICS COMMERCIAL FORMATS COMMERCIAL NETWORK TALENT CONTACT US HOME / STRATEGIC PLAN / BUSINESS MODEL The business model; is characterized by a vertically integrated structure, We have a flexible structure and a strong customer orientation in all our areas of activity. The Creaciones Nicolás, SA business model is characterized by a vertically integrated structure, compared to other models developed by Spanish and international competitors, in which all phases of the fashion process are carried out: design, manufacturing, logistics and sale in own stores, department stores and retailers. The key to this model is to be able to adapt the offer, in the shortest possible time, to the wishes of the clients. To achieve this, we have two fundamental strengths: experience, which allows us to anticipate changes in demand, and the proximity that a development of more than 1,000 points of sale gives between large merchants and small retailers, which allows us to cover the entire National territory. Main features 01 NAME CREACIONES NICOLÁS, SL 02 Social Headquarters Daniel del Olmo Gonzalez, 18 47008 (VALLADOLID) SPAIN 03 Direct employment More than 100 people 04 Commercial network 40 representatives and more than 1000 points of sale 05 Factories Daniel del Olmo Gonzalez, 18 47008 (VALLADOLID) SPAIN 06 Logistic support Yes 07 Trademarks 6 trademarks 08 International presence In more than 20 countries throughout history our brands © 2017 Copyright CRENI | Legal information

MULTIMEDIA ESPAÑOL (CAMBIAR) HOME EL GRUPO PLAN ESTRATÉGICO LOGÍSTICA FORMATOS COMERCIALES RED COMERCIAL TALENTO CONTACTA HOME / FORMATOS COMERCIALES 4 marcas comerciales que pretenden mimetizarse con el entorno al que van dirigidas. Contamos con una estructura flexible y una fuerte orientación al cliente en todas nuestras áreas de actividad. The strategy of seeking broader and more heterogeneous audiences has led us to the formation of 6 commercial brands that intend to blend in with the environment to which they are directed. All of them share the values of the company: adaptability, flexibility, quick response, maximum demand for quality ... although each of them adapts to the demands of its target customer. For this we promote the autonomy in the creation and management of each brand, although its core value is recognizable as Creaciones Nicolás. In this way, we can work with a model that allows each element to take advantage of the group's synergies both in organization, design, production and manufacturing and, at the same time, benefit from our experience in brand management. HORSE Seville 1892 web.elcaballo.com CENTAUR Your quality fashion from Spain MAN-WOMAN KIDS-GIRLS www.centauroytu.com WHY? Fashion for dynamic women WOMAN www.porquewoman.com BONAVENTURE Jeans Original Facebook / Bonaventure © 2017 Copyright CRENI | Legal information