Menu Project Amnesty International #signaturecollection Page-description.heading.hidden In 2019, an 11-year-old girl in Argentina was denied an abortion after rape, which sparked international outcry for legal abortion. In order to put pressure on Argentine politicians, Amnesty launched a petition. The goal was to reach 50 000 signatures, but with a limited budget, we had to think differently. Research shows that strict abortion laws only lead to more illegal abortions. And one of the most horrible symbols of illegal abortion is the clothes hanger. To garner signatures for safe and legal abortion in Argentina, Amnesty teamed up with the second-hand clothing app, Tise, to launch the #signaturecollection – a campaign where 23 celebrities and influencers filled clothes hangers with garments to collect signatures. The collection was posted on the Tise app, where users could win garments if they signed the petition. The campaign became Amnesty’s most signed petition that year, and received over 67 000 signatures that were later handed over to the Embassy of Argentina. Awards 2019 Medieprisen – Gold – Creative media 2020 Gullblyanten – Silver – Non-Commercial 2020 Gulltaggen – Gold – Influencer Marketing 2020 Gulltaggen – Silver – Advertising and Communications 2020 Gulltaggen – Silver – Media strategy More-projects.heading.hidden More projects Link.symbol.plus Footer content Anorak AS Wergelandsveien 15, 0167 Oslo Contact on.karona@tsop 90 76 06 04 Social Twitter Facebook Instagram Last tweet of @anorakoslo Velkommen, Helena! Gratulerer, Anna! https://t.co/aGT0Nn5VfY

Menu Project Kolonial.no – Skip the Store Page-description.heading.hidden Kolonial.no is an online grocery store that lets you skip the ordinary grocery store and delivers your groceries at your doorstep. We wanted people to get a taste of this simplified shopping experience through the communication. Thats why we made skippable pre-rolls where you could skip yourself out of boring and cringing situations in a grocery store. Skip the ad. Skip the store. Awards 2017 Cannes Lions - Shortlist - Promo & Activation 2017 The One Show - Shortlist - Promo & Activation 2017 Eurobest - Shortlist - Direct 2017 Gulltaggen - Gold - Online Video 2017 Max Marketing Mix - Gold - Retail 2016 Gullblyanten - Gold - Online Video More-projects.heading.hidden More projects Link.symbol.plus Footer content Anorak AS Wergelandsveien 15, 0167 Oslo Contact on.karona@tsop 90 76 06 04 Social Twitter Facebook Instagram Last tweet of @anorakoslo Velkommen, Helena! Gratulerer, Anna! https://t.co/aGT0Nn5VfY