EU Language Toggle Dropdown Order hair colour today & get free shipping! eSalon Custom Hair Colour Custom Hair Care Shop How-To Our Story My Account 0 We believe you should never have to fit into a box. So we make a box that fits to you. No two people are the same. That’s why we craft home hair colour from scratch so you can stand out, instead of finding a match so you can fit in. It’s how we take part in disrupting the way people think about beauty. It’s revolutionary, but it’s born from a simple question: Why match yourself, when you can be yourself? Art meets science. Our expertise is grounded in colour theory – and a whole lot of tech. Coded in colour. Our engineers and coders turned colour into a language. Shade variations and pigments become characters and symbols that are sent to our on-demand colour dispenser. Because to mass-make custom colour, we had to make a custom machine. It individually fills each bottle with exact drops of pigments and has created over 260 000 unique combinations so far. See how our technology works » “ To face the challenge of creating hundreds of thousands of bottles with different formulas, every piece of our machine had to be modified or completely built from scratch. There is nothing else like it. Thomas MacNeil CHIEF TECHNOLOGY OFFICER Led by experts. This isn’t just an algorithm doing all the work. This is actual people—raw, human talent. Our expert team of radical colourists come from top schools and salons around the country. They see colour a little differently. Instead of hand-mixing dye and eyeballing tones, they’re trained to create colour virtually. Traditional rules don’t apply to them and lucky for you, they’re also available to call when you need extra guidance. “ We’ve had people call us from the shower asking if they are applying their colour right. We pull up their profile and walk them through exactly what to do. You can’t get that kind of personal attention with standard boxed colour. Emily Manatan SENIOR COLOURIST Behind the curtain at eSalon. 0:59 Driven by results. Perfection isn’t a thing. Not in beauty. Not in life. But we never stop working to get your experience just right. We use the results collected from years of testing, fine-tuning and listening to our clients’ feedback to deliver a promise we can actually keep: colour happiness, guaranteed. Personalised to you. People often have this “aha” moment where suddenly everything clicks: This isn’t just another company claiming “custom”. We actually take an empty bottle, put your name on it and fill it from scratch. Everything from your tone, warmth, density and texture, to the amount of time you process before rinsing, and even the way that you apply it – it’s all literally made just for you. Highlights 10M orders shipped 260K+ unique formulations 5X Winner “Best Home Hair Colour” CREATE MY CUSTOM COLOUR OUR GUARANTEE We're committed to your colour happiness. Not 100% satisfied? It's on us. SHOP Custom Hair Colour Custom Hair Care - New! Highlights All Products Custom Hair Colour for Men - New! EXPERTISE Support How-To COMPANY Our Story Press Colorsmith AURA FOLLOW US Facebook Pinterest Instagram #ColorHappiness Copyright © eSalon 2021 All Rights Reserved. Terms of Use Privacy Policy Cookie Use U.S. Patent Numbers 8,577,750 & 8,655,744 We use the information you provide on this Site to customise your experience, for functional reasons and for statistical analysis. You may agree to our Terms of Use and Cookie Use or set your preferences. Please see our Privacy Policy for more information. ACCEPT ALL COOKIES DO NOT CONSENT