Portfolio About us Clients News Contact Portfolio About us Clients News Contact Dino Kid at Kacsa street Our office is in the latest issue of Octogon Magazine! Find out more scroll down or use the menu to navigate The best creative independent agency in Hungary Mattai-Macher Ranking 2011-2012 Portfolio Close case study Show thumbnails Featured works Show all Filter by category Print Film Outdoor Online Interactive Integrated Social Media Event Filter by company Laboratory Ideas Laboratory Digital Laboratory 16:9 SWIPE / SCROLL TO NAVIGATE Please wait a bit NN BOUQUET NN Bitfection GE Healthcare Volvo Stillbike Volvo iShadow K&H Bank Shadows on the wall K&H Bank e-Folder IKEA cd funeral Muzzia Musical Citylight Budapest Festival Orchestra Weekly Content Campaign HVG NN Rebranding NN Béres Csepp Extra Béres Béres Actival+ Magnézium Béres GE Fashion Week GE Lightning XMAS 2013 METRO BFO Online Budapest Festival Orchestra Beyond City Limits! VOLVO Netglasses Ofotért Bank Switch Campaign Budapest Bank Smart Discovery IKEA HBO GO HBO Warhol 3D Exhibition Samsung SPECIALIST OF FIRST GLASSES Ofotért Lelkes Emese Budapest Bank Dalbir Budapest Bank Minicampaign Budapest Bank True Stories Bonafarm METRO advent metro cash & carry BalliFace Ballantine's Café Budapest budapest festival center OUR LOVELY FIRST CLIENT VOLVO Shapeskating Hungexpo Baba Dots' World Unilever Baba Baba Product Campaigns Unilever Dove Skin Fragrance Unilever Rama Creamy Bits RAMA Come. Listen. And tell. Budapest Festival Orchestra Héra Inspiration Campaign Trilak Cable Guys UPC CAPTAIN SZŐKE UPC Bonafarm Site Bonafarm Watch me Viasat Kalinka. Let the night begin! Zwack Sunbathe and fly! IBUSZ Small Letter Peter cerny foundation Ernő Menü Burger King Package Design Skizo Winery We believe in simple and effective ideas which are widely talked about and loved by people Laboratory = Group Laboratory Group is a strategy and innovation driven creative hub with its in-house team of specialists. Our agency has been a partner of Europe's most awarded independent agency group, Jung von Matt since 2011. Don't be misled by the static departments, our solutions are truly integrated in their core. Laboratory + Ideas Laboratory + Digital Laboratory + PR Laboratory + 16:9 LaboratoryEvents The advertising agency was established in 2005 by Alex Szénássy. Since then, Laboratory Ideas has won more than 80 national and international recognitions at festivals. In 2012, Laboratory Ideas was ranked in two consecutive years the Best Creative Independent Agency in Hungary on the Mattai-Macher ranking. Laboratory Digital is mainly responsible for innovation and development of various solutions delivered for digital channels. They create strategic plans and concepts, design and execute the most up-to-date applications and tools for their clients and providing online solutions. A group of public relation professionals servicing wide variety of clients in lobbying, marketing PR, litigation, talent management, corporate PR and CSR. Our team basically acts as a translator of aims into publicly welcomed actions. From the beginning, Laboratory’s film production company has been organizing film and photo shootings. It is equipped with its own in-house film editing facility, animation and photo studio. Let it be a party, a conference, a roadshow or a family day, event organization is an exciting part of our services keeping the pulse high. It requires an 'in it to win it' skill and attitude as you can hardly get a second chance to make the first impression right among the real presence of your customers or business partners. Awards One Show, Bronze 2012, Interactive Advertising IKEA e-Folder, IKEA Clio Awards, Bronze 2012, Interactive IKEA e-Folder, IKEA NYF, Bronze 2012, Interactive Tools IKEA e-Folder, IKEA Arany Penge, Bronze 2012, Outdoor Musical Citylight, Budapest Festival Orchestra Arany Penge, Bronze 2012, Print Café, Cafe Budapest Arany Penge, Bronze 2012, Brand design, logo Café, Cafe Budapest Arany Penge, Gold 2012, Design Café, Cafe Budapest Hipnózis, Bronze 2012, Online Enjoy Xmas Responsibly, Laboratory Group Hipnózis, Bronze 2012, Integrated CD is dead, Muzzia Hipnózis, Silver 2012, Other CD is dead, Muzzia Hipnózis, Gold 2012, Other Musical Citylight, Budapest Festival Orchestra Hipnózis, Gold 2012, Outdoor Musical Citylight, Budapest Festival Orchestra Hipnózis, Gold 2012, Event CD is dead, Muzzia Eurobest Young Creatives, Silver 2012, Award The Trojan Seamstress, Axel Halász HG.hu Design Awards, Finalist 2011, Design IKEA e-Folder, IKEA EFFIE, Bronze 2011, Consumer products Let yourself be inspired, Héra EFFIE, Gold 2011, Longterm Efficency Baba Hugs, Unilever Cannes Lions, Shortlist 2011, Media Lions IKEA e-Folder, IKEA Cannes Lions, Shortlist 2011, Cyber Lions IKEA e-Folder, IKEA LIA, Bronze 2011, Digital IKEA e-Folder, IKEA Arany Penge, Silver 2011, Event Samsung Warhol 3D, Samsung Arany Penge, Bronze 2011, Innovative media Trilak Héra tag-on, Trilak Arany Penge, Gold 2011, Innovative media IKEA e-Folder, IKEA Arany Penge, Gold 2011, Digital solutions IKEA e-Folder, IKEA Arany Penge, Silver 2011, Film HBO True Blood trailer, HBO Hipnózis, Grand Prix 2011, Creative Product of the Year IKEA e-Folder, IKEA Hipnózis, Gold 2011, Event Samsung Warhol 3D, Samsung Hipnózis, Gold 2011, Online IKEA e-Folder, IKEA Hipnózis, Gold 2011, Other IKEA e-Folder, IKEA Hipnózis, Gold 2011, Film Trilak Héra tag-on, Trilak EFFIE, Bronze 2010, Complex Szerelők, Budapest Bank EFFIE, Silver 2010, Print Padlizsán, Budapest Bank EFFIE, Silver 2010, Film Szerelők, Budapest Bank EFFIE, Silver 2009, - Szerelők, UPC EFFIE, Gold 2009, - Újrapozícionálás, Budapest Bank EFFIE, Gold 2009, - Adósságrendező, Budapest Bank Arany Penge, Bronze 2009, DM Koccanásgátló, Volvo Arany Penge, Bronze 2009, Indoor Videóbíró, UPC Arany Penge, Bronze 2009, Outdoor Papa, Unilever Arany Penge, Bronze 2009, Print Lejtmenet, Volvo Arany Penge, Bronze 2009, Film Metált bírod?, Budapest Bank Arany Penge, Bronze 2009, Complex Szerelők, UPC Arany Penge, Silver 2009, Print Padlizsán, Héra Arany Penge, Silver 2009, Film Szerelők, UPC EFFIE, Bronze 2008, - Szőke kapitány, UPC EFFIE, Gold 2008, - Prémium Betét, Budapest Bank Cannes Lions, Gold 2008, - Szőke kapitány, UPC Arany Penge, Bronze 2008, TV Spot Emese, Budapest Bank Arany Penge, Bronze 2008, Radio Hallo, itt Szőke kapitány!, UPC Arany Penge, Bronze 2008, Complex Szőke kapitány, UPC Arany Penge, Bronze 2008, TV Spot Szintipop, UPC Arany Penge, Bronze 2007, Commercial film Sanyi és Bandi, UPC Arany Penge, Bronz 2007, Commercial radio Kínai szerelem, UPC Eurobest Young Creatives, Silver 2010, Award My Hamburg Life, Judit Kun Cannes Young Lions, Bronze 2010, Award Cannes Young Lions, Laboratory Quick stats 87.964 Pixels created in an hour 451 lines of code wrote every day 33 Cups of coffee Per morning 245 Songs played In a room per week 12.4 Pizzas eaten every week The greatest things are achieved together our partner portfolio input / output / outcome life @ the lab 2015 June 15 Our office in the print Wanna see some pics of the place where work restlessly on new ideas? Check out the latest issue of architecture and design magazine Ocotogon with a long feature about our office! 2015 June 11 The dinos are back! Check out our renewed Facebook page! 2015 May 23 Our bronze supplies have grown! We’re happy to announce that we brought home two bronze awards from Arany Penge, Hungary’s leading advertising awards. One for our NN Bouquet print project and another one for K&H Bank’s iShadow ambient. Congrats to our colleagues, thanks for your work, guys! 2015 May 14 Gold at Hipnózis We are happy to announce that Bitfection – a recruitment game site we created for GE – has won a gold prize at Hipnózis in the digital solutions category of the prestigious Hungarian creative award. Congrats to all of our colleagues, thank you for your excellent work! 2014 August 1 Our new home Laboratory has left behind all the singing birds of the greenbelt and moved a bit closer to the heartbeat of the city. Having relocated our headquartes we simultaneously adopted a mascot – a pet dinosaur – and reinvented our image as well, to match its unique appearance. Should you have errands to run in our 2nd district neighbourhood, feel free to stop buy and check out our new home. 2014 March 12 BACK TO THE BIG APPLE Our Creative Director become a member of New York Festival Grand Jury 2014 for the second time. NYF is so dear to use since we won a bronze award in 2012. 2013 June 4 Adventures with Volvo Our route planning site for Volvo became very popular and got international recognition, so we decided to improve it. We have now 24 unique routes to every parts of the country and we improved the design too. Leave the city behind, experience our routes or send us yours! 2013 June 3 Interior Design of the Year Laboratory’s home has won the Interior Design of the Year 2012 prize. Chamber of Hungarian Architects’ Interior Design Section gives the award every year to the most outstanding work, this year to our 100 year-old building Tauszig-Róth (Manninger) Villa. Congratulations to the two designers: Krisztina Fülöp and Orsolya Glavanovics! 2013 May 23 JvM Academy Jung von Matt announced on May 16th they have established a training center along with Good Scool. “Our two-years long professional training program turns the most talented young people to creatives of tomorrow. The entire course is highly practical: students learn by workshops, simulations and other practical projects. The program starts in spring 2014 semester, the deadline for application in November 30, 2013.” Read more here. 2013 May 17 New website for BFO Here is the new website of Budapest Festival Orchestra, one of the ten leading orchestras of the world! We are proud to cooperate with the Grammy nominee symphonic orchestra and wish them a happy 30th birthday! 2013 March 14 Getting in the right spirit Get together, play and win! What else could have been the idea behind our new app developed for BECHEROVKA on Facebook. An easy click & upload photo application allows followers to share party photos and win popular party accessories. It’s always fun seeing party people getting in the right spirit, so our task was obvious, creating a platform to encourage them to save those moments. In order to succeed our agency had to try it first! Cheers. 2013 February 15 Lelkes Emese for the win! Gaining more than 48% of the votes, our beloved Lelkes Emese became the most iconic female ad character of the past 20 years in Hungary. Emese won over such big names as Pataki “Fabulon” Ági and Dobó “Pepsi” Kata. Thanks for the votes, everyone! 2013 February 14 Welcome aboard, Tom! Brandnologist, Tom Hidvegi former international brand strategy consultant, Cannes Creative Leaders Program graduate, Creative Leadership MBA participant of the Berlin School has joined Laboratory Group as the Creative Strategy Officer on Valentine`s Day. Since it was love at first sight when started working with Tom. 2013 February 8 Beyond city limits! It’s going to drive you mad if you miss our new app produced for Volvo Hungary. Passion driven project combining cross category elements featuring the new Volvo V40 launch along with an inland tourism guide. Check it out! www.mozduljkiavarosbol.hu 2012 November 30 One of the best at Eurobest! We are proud to announce that our art director, Axel Halász and Bence Bodnár, copywriter at Kirowski Isobar took the illustrious 2nd place at the Eurobest Young Creatives finals at Lisbon, Portugal. Well done, boys! 2012 August 29 Google loves Berlin. Berlin loves us. We love Google. Last week we visited Berlin to take part in the awesome Google Creative Sandbox 2012 event. It was a very exciting and inspiring experience. Thank you, Google! 2012 August 14 The favourite of the month Beach House – Bloom. This is the latest album (released few month ago) from the Baltimore-based dream pop duo. You can find it at our office and it is also available at Wave Music in Budapest. 2012 May 15 One Show The city of New York has been really nice to us lately. As humble people we only want to say thanks to the Big Apple. Having won the bronze for the New York Festival, the Clio Awards and the One Show in a row is our biggest success so far. Keep up the good work, NY! 2012 May 5 BalliFace BalliFace, the official Facebook page of Ballantine’s whisky has reached more than 60.000 likes, being our most successful integrated social media campaign so far. Learn more: www.facebook.com/balliface 2012 May 3 Hipnózis Creative Festival Hipnózis Creative festival has really been a blast this year. 2012’s first award show stuffed Laboratory with a bunch of green brains. We have won 3 gold, 1 silver and 2 bronze awards. Thanks! 2012 March 14 M-List We are very proud to announce that according to the 2011 M-list, the Hungarian Gunn Report, we have finished off at the illustrious 2nd place among ad agencies, thus becoming the most awarded Hungarian-owned creative community. experiment to experience your journey starts here Contact Address:H-1027 Budapest, Kacsa utca 15-23. E-mail:laboratory@laboratorygroup.com Phone:+36 70 639 6393 Twitter:twitter.com/laboratory_jvm from monologue to dialogue from creation to creaction "Laboratory Group" is a trade mark of Laboratory Ideas Ltd. registered under Nr.208811 and "Laboratory" (figurative) is a trade mark of Laboratory Ideas Ltd. registered under Nr.199713. The content of this site is protected by copyright and neighbouring rights connected to copyright in accordance with the Act Nr. LXXVI of 1999 on Copyright (Act on Copyright). The authors of these works are Laboratory Ideas Ltd. and Laboratory Digital Ltd.