Kroeger Public Relations The Official Kroege Public Relations Website HOME OUR WORK OUR TAKE CONTACT ISSUE AND REPUTATION MANAGEMENT FOR COMPANIES, THEIR PRODUCTS, AND THEIR BUSINESS PRACTICES A SEASONED PUBLIC RELATIONS ORGANIZATION FOCUSED ON VECTOR-BORNE AND INFECTIOUS DISEASES, THE ROLE OF CHEMISTRIES IN OUR LIVES, AND THE NEED TO BE INFORMED Our team is seasoned in managing communications around complex issues. We’re passionate about helping companies reach their key audiences. And we are equally concerned about audiences understanding the information they need to know to lead a fulfilling, safer, happier life. Consider us for your complex communications assignments. Chances are, we’ve “been there, done that.” CASE STUDIES WORKING TOGETHER Issues and Reputation Management Our team works closely to manage important issues and protect an organization’s reputation. We create messages based on research, with both internal and external communications efforts to inform and neutralize negative influencers. Complex Science Explained Our clients work in highly technical areas and are not, by nature, communicators. We shape messages that help key audiences and influencers gain insights into complex topics, leading to better decision-making. Training for Effective Communications Everyone’s busy. Everyone’s an expert. Everyone knows what to say and do all the time. NOT. Our training efforts help healthcare professionals, scientists, and others understand the rules of the “spokesperson” game. Communications-Impact Assessments Communications-impact assessment with both internal and external audiences delivers a workable, realistic approach upon which communications strategies and tactics are based. This is essential fact-finding and often reveals messaging nuances and audience concerns. Education We use target audience communications outreach drawing on the proper blend of techniques and tactics. None of these is unique. Success is built on blending these efforts for each client’s needs. Some standard approaches are based on videos, special landing pages, tool kits, email newsletters, electronic outreach and one-on-one dialogues. More Than ONE Voice Strategic partnerships can be crucial—even the most unlikely partners can accomplish a common goal, using the same language and appropriate tactics to reach key audiences with essential messages. You’re never in the morass of negativity alone. We can help you find a compatible corporation or association with a common concern so you can speak with a much larger, more influential voice. Photo: Navy.gov Comprehensive Campaigns Turning around an aircraft carrier takes skill and time. If a concept is embedded in an audience’s psyche, changing the mindset takes patience, and determination to be in communications mode for the long term in order to change opinions and let the real science shine. When negatives abound, we shine in reversing thought leader opinions leading to success in the marketplace. Kroeger Associates is a small woman-owned public relations and marketing communications agency. We focus on issue management. Our team includes public relations and public affairs experts, along with marketing, healthcare and public health professionals. Our clients value the fact that they get attention from experienced personnel in day-to-day activities for the duration of the engagement. Most of our clients are with us for years. We like it that way. We’re all in this effort together, working towards a common goal. 11415 Governors Drive Suite 201 Chapel Hill NC 27517 919-942-8847 Join our mailing list: E-mail * Join Now