What we do Sectors Case Studies Insights Who we are Contact us Accor’s Isabelle Birem joins Paula Thomas on the latest “Let’s Talk Loyalty” podcast Marketing Team 26 Nov 2021 Collinson Valuedynamx is proud to sponsor the latest “Let’s Talk Loyalty” podcast with Paula Thomas. In this episode Paula talks to Isabelle Birem, Senior Vice-President at Accor, who shares the challenges and opportunities of driving loyalty at a global scale. Isabelle ensures that staff and owners, across the Accor Group, understand the power of the ALL, Accor Live Limitless loyalty lifestyle programme to drive their businesses forward to deliver on the brand promise of every guest. Isabelle also touches on the importance of their programme partners, including Paris Saint-Germain and the “money can’t buy experiences” this creates for members, as well as the innovative “double-dip” partnerships launched with Air France–KLM and Qantas. Where to listen: Apple Podcasts | Spotify Podcasts About Let’s Talk Loyalty Let’s Talk Loyalty is the first independent podcast in the loyalty marketing industry. Paula Thomas created this show, targeted at loyalty industry professionals who create, run, and promote marketing programmes that drive customer loyalty. About Accor and ALL, Accor Live Limitless Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5,200 hotels, resorts, and residences across 110 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. ALL, Accor Live Limitless is Accor’s lifestyle loyalty programme that goes beyond hotels and offers. ALL offers members truly spectacular experiences and exclusive benefits every day, whether at home or away. Collinson Valuedynamx has worked with Accor since 2016. Customer Engagement Customer Experience Earning Hotel Loyalty Programme Redemption Airline WRITTEN BY Marketing Team Related Insights SEE ALL Nov 2021 Current open airport lounges READ MORE Nov 2021 Matrix and Collinson partner to provide COVID-19 travel testing to Matrix customers READ MORE Nov 2021 Collinson Partners with Sama-Sama Hotels Group to Provide Premium Lounge Access in Malaysia READ MORE Privacy Policy Terms of Use Cookie Policy Legal Statements Careers Corporate Responsibility © 2021 The Collinson Group Limited. Registered in England and Wales under registration number 11141096 Registered office address: Cutlers Exchange, 123 Houndsditch, London EC3A 7BU By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies