Jump to content Activision Blizzard Media AD EXPERIENCES INSIGHTS RESOURCES ADVERTISE WITH US ADVERTISE WITH US OUR AUDIENCE OUR PLAYERS. YOUR AUDIENCE. Who are gamers? Gamers are your friends, your neighbors, your parents, and even your favorite celebrities. They make up 2.7 billion people globally1, yet the full spectrum of gamers remains largely unseen. The gamer audience breaks down into two main groups MOBILE PLAYERS ESPORTS VIEWERS MOBILE PLAYERS Thoroughly engaged. More delighted. Our reward-based opt-in videos reach hundreds of millions every month in an award-winning, 100% brand-safe environment. 0 x HIGHER MESSAGE ASSOCIATION THAN OTHER MOBILE PUBLISHERS 2 0 x BETTER AD RECALL 3 0 % OF PLAYERS LIKE BEING REWARDED BY OUR ADS 4 0 % OF PLAYERS REGULARLY ENGAGE WITH REWARDED VIDEOS5 0 M PLAYERS GLOBALLY6 0 % INTERESTED IN KING GAMES PLAY ON MULTIPLE PLATFORMS7 0 % IDENTIFY AS MAIN HOUSEHOLD EARNER8 GAMES THEY ENJOY ESPORTS VIEWERS A new ad platform comes of age These young, highly engaged, cord-cutting enthusiasts not only appreciate their teams but the sponsors and advertisers who support those teams. 0 x MORE VIEWERSHIP DURING CALL OF DUTY AND OVERWATCH LEAGUE PLAYOFFS THAN PAST SEASONS9 0 % OF VIEWERS DO NOT HAVE A CABLE TV SUBSCRIPTION10 0 % SAY THEY SUPPORT THE SPONSORS’ BRANDS BY PURCHASING PRODUCTS11 WHERE THEY WATCH INSPIRE YOUR CAMPAIGN We offer a variety of media options to choose from. VIEW AD FORMATS FEATURED RESEARCH Insights to help you make meaningful connections with your consumers. VIEW ALL RESEARCH WEBSITE Gallery of the Gamer Yes, my friends, you can head over to Activision’s Gallery of the Gamer to explore a digital art museum filled with exhibits profiling today’s gamers. ADVERTISE WITH US Level up your brand awareness with high performance advertising. With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world. FOR MEDIA INQUIRIES, CONTACT ABM@ACTIVISION.COM STEP 1 OF 2 LET'S START WITH THE BASICS... Your email Your company NEXT Activision Blizzard Media ENGLISH Insights Audiences Research Case Studies Ad Experiences Rewarded Media Integrated Esports Measurement Media Kit Blog and Events 1. Newzoo Global Games Market Report, May 2020 2. Activision Blizzard Media Internal, February 2020 3. Activision Blizzard Media Internal, December 2018 4. Ad Experience Survey, King’s Council 2019 5. Activision Blizzard Media Internal, December 2018 6. Activision Blizzard Q2 2021 Financial Results 7. Activision Blizzard Media Segmentation Study in partnership with Toluna Insights, 2019 8. Activision Blizzard Media Internal, February 2020 9. Activision Blizzard Internal Viewership Data 2020 10. Activision Blizzard Media Segmentation Study in partnership with Toluna Insights, 2019 11. Activision Blizzard Media Segmentation Study in partnership with Toluna Insights, 2019 All trademarks referenced herein are the properties of their respective owners. © 2020 Blizzard Entertainment, Inc. © 2020 Activision Publishing, Inc. © 2020 King.com Ltd. Privacy Policy Terms of Use Brand Safety Cookies Settings The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes. + We use cookies to give you the best user experience across all channels, by personalizing content and ads, and providing social media features. We also analyze our website traffic and share information about your use of our site with our social media, advertising and analytics partners. If you click “Accept,” you will be accepting all cookies. “Denying” cookies limits us to necessary cookies only and prevents us from providing you with a personalized experience. Please see our Cookie Policy to learn more and change your cookie settings at any time.Cookie Policy Cookies Settings Reject All Accept All Cookies We use cookies to give you the best user experience across all channels, by personalizing content and ads, and providing social media features. We also analyze our website traffic and share information about your use of our site with our social media, advertising and analytics partners. If you click “Accept,” you will be accepting all cookies. “Denying” cookies limits us to necessary cookies only and prevents us from providing you with a personalized experience. Please see our Cookie Policy to learn more and change your cookie settings at any time.Cookie Policy Cookies Settings Reject All Accept All Cookies