M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT TE CASAN, SOHO Senior Copywriter/Concept. When an entrepeuneur interviews writers from several disciplines—editorial, journalism, advertising—in the hopes of finding someone who can tell the 'real stories' of seven fledgling shoe designers with emotion and craft, I was curious to learn more about the project. Two and a half weeks later, I was in the air to Barcelona to conduct interviews with the emerging designers from the hottest fashion houses, at their new Te Casan studio there. I was to capture who they were in unique profile formats for the Brand book, in-store signage, and PR campaign usage. I worked closely with Pompei AD, NY in the development of the book for Te Casan's first signature, multi-level flagship store in the heart of SoHo. As for the shoes ladies, collections ranged from crystal-encrusted stilettos to high-end technical trainers. Natalie Portman had a short-lived but beautifully realized line of vegan shoes that followed. Share ©2021

M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT BOB'S RED MILL PRODUCT LAUNCH > Creative Director/ Copywriter. Bob’s is a beloved Northwest brand, known for its no-nonsense, clean ingredients. It’s not always the case that you can use genuine and brand in the same sentence. Launching their new protein powders to buyers was just as much about the embodying the ethos and character of Bob’s, as it is delivering the goods in a unique way. As a writer, it’s a fantastic day when you’re asked to execute such a finely-tuned tone. Bolo ties off to Grady Britton who have partnered with Bob’s Red Mill since 2010 and invited me to the party. Share ©2021

M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT FIND YOUR PERSON SOCIAL CAMPAIGN / FB & IG. Concepts & Copy. WHA is the largest women-owned, womxn-centric healthcare provider in the greater Portland region. Excited to get back to in-person appointments—and welcoming new doctors, nurse-midwives and practitioners to the family, we created ads that champion their unique spirit in a voice that people with a uterus can appreciate. And connect them with a doctor that gets it. Share ©2021

M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT LOKAI BRANDING/ IDENTITY DESIGN. CD/ Writer. I worked alongside the original start-up team that designed the socially responsible lifestyle brand’s logo, values, and voice. Launching an accessory aimed at influencers, celebrities, and those looking to remember that balance is a daily practice, was an education. Today, it’s not uncommon to see it everywhere—on wrists from Justin Bieber, Cam Newton, to Kris Jenner. Lokai reaches over 1.5 million followers on Instagram and has donated over $8m in charitable donations since 2013. Share ©2021