Smart LOGIN DE IT PL PT EN FR ES CONTACT US MENU Contextual Targeting Done Right Resonate with viewers that care through the content that matters LET'S TALK Win Audience Attention In The Privacy-First World In the world of increasing data privacy concerns and obsolete cookies, context is your go-to answer. Smart is the first SSP with a natively integrated contextual targeting solution that connects advertisers with potential consumers across affinity content. Brand-safe, AI-powered, and cookie-free – our semantic contextual targeting is all you need to reach the right audience and drive performance across brand-relevant content. LEARN MORE Leverage The Benefits Of Contextual Targeting Connect With Engaged Audiences Reach users based on their interests and consumed content. Boost Campaign Performance Win x2 CTR & 13% higher engagement vs low context ads. Target Brand-Suitable Context Only Avoid potentially harmful and irrelevant ad placements. Wave Goodbye To Cookies Build ethical targeting strategy respectful of user privacy. GET STARTED The Best of Human & Artificial Intelligence Combined Smart’s NLP-powered contextual AI technology strives towards a human-like understanding of publishers’ inventory. Each webpage is semantically analyzed and categorized into contextual targeting segments available for immediate use to both media buyers and sellers. With rigorous human oversight and custom segment creation, your message is guaranteed to reach the users. LEARN MORE They Trust Us The world’s leading brands run their contextually enhanced campaigns with Smart. You can be next! Contact Us Want to learn more about the contextual advertising or need a contextual targeting segment? Our dedicated team will help you find the most suitable media solution for your needs. Learn More About Contextual Advertising Programmatic Custom Semantic Contextual Targeting: A Cookieless Alternative for Niche Targeting Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets. READ MORE Demand TimeOne: Increasing Qualified Traffic Through Semantic Contextual Targeting How Smart helped TimeOne use semantic contextual targeting to achieve better performance with above-average CTRs and greater profitability. READ MORE Programmatic Semantic Contextual Targeting: Back and Better Than Ever Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting. READ MORE Publishers Publisher Overview Holistic Yield Management Monetization Offers Smart Formats Gallery Video Mobile Demand Demand Partners Overview Smart Formats Gallery Buying Methods Quality for Demand Partners DSP – LiquidM Quality About Us Smart Jobs Smart Blog Smart News Smart Events Contact Get your fair share. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market. REQUEST A DEMO NOW ACCESS OUR CLIENT PORTAL Follow Us Legal Mentions | Corporate Privacy Policy | End User Privacy Policy Smart AdServer uses cookies to improve the site, analyze site usage, and enhance your browsing experience. By clicking "Accept", you accept the storing of analytics cookies on your device. However you may visit Cookie Settings to provide a controlled consent. PreferencesACCEPTREJECT