Search Menu Customers ABOUT US Our strategy OUR STRATEGY Our strategy is to deliver our international and digital growth ambitions. We are focused on three strategic priorities: Customer, Team, Execution. Customer protection is at the heart of our culture, and we are committed to safer gambling. OUR AMBITION Build a digitally led, internationally diverse gambling company of scale. Our Strategy Wheel Strategic priorities Customer Competitive offering that wins with the customer. Achieved through continuous innovation, increasing personalisation and best-in-class customer support, while protecting our customers. Team Build world-class capabilities, driving a culture of collaboration and engagement. Our people are talented achievers who are passionate and engaged, with drive and ambition. Execution Drive revenue growth, ensure world-class operational efficiency, and build and leverage scale across the business to become known as a company that delivers what it says it will. PLAYER SAFETY I want a renewed focus on the long-term competitiveness of William Hill. We want to grow through competitive products, smart retail, engaged talented teams and improved execution, what we call "Customer Team Execution". Ulrik Bengtsson, Group Chief Executive Officer Registered Office: 1 Bedford Avenue, London, WC1B 3AU Reg No. 4212563 England and Wales Sustainable Approach Safer gambling Operating with integrity Customer Support Shop Locator Problem gambling support Customer Services Online and mobile Betting shops Follow us Copyright © William Hill 2021 | All Rights Reserved Modern Slavery Act statement | Privacy policy and cookies | Contacts | Customer services | Site by Comprend