Game Tickets Parade & 5K Bowl Week Events Visit San Diego Shop PETCO PARK The new home of the SDCCU Holiday Bowl GET YOUR TICKETS PETCO PARK • SAN DIEGO, CA • 12/28/21 5:00 P.M. PST San Diego’s Biggest Holiday Party Port of San Diego Holiday Bowl ParadeTIG Tailgate PartyPregame Party5K Walk/RunGame Day Balloons and bands by the bay! It’s America’s Largest Balloon Parade! The streets of downtown San Diego come alive with the Port of San Diego Holiday Bowl Parade presented by Hilton! This exciting family event brings world-class marching bands, magnificent floats, entertaining drill teams, and a procession of enormous balloons. Street side viewing of the parade is free! LEARN MORE Our Partners Catch all the action Sign up to receive exclusive offers and breaking news from the Holiday Bowl About Us Media RedCoat Center Contact Us @2021 San Diego Bowl Game Association. All rights reserved.

Game Tickets Parade & 5K Bowl Week Events Visit San Diego Shop ABOUT US San Diego Bowl Game Association About UsBowl StaffBoard of DirectorsCommitteeRedShirtsVolunteerThe Big Flag Our Mission Recognizing that San Diego is a premier tourist destination, the mission of the non-profit San Diego Bowl Game Association is to generate tourism, visibility and economic impact for the San Diego region by producing the Holiday Bowl and other outstanding events and experiences for visitors and local fans of all ages. The San Diego Bowl Game Association is a nonprofit 501(c)(3) organization which produces the San Diego County Credit Union Holiday Bowl and a year-around festival of events. San Diego Bowl Game Association For 40 years, the Holiday Bowl has played a significant economic role in the success of San Diego’s tourism industry. The nonprofit San Diego Bowl Game Association fills hotel rooms and provides patrons for restaurants and shops during one of San Diego’s slowest tourism weeks of the year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $850 million for the region. The Holiday Bowl by the Numbers 800,000+ Number of San Diego hotel room nights generated since the recession of 2008 $950 million Generated in economic benefit for the San Diego region since the Holiday Bowl’s inception in 1978 242 Number of Holiday Bowl and Poinsettia Bowl alums who are currently on NFL rosters 23 Number of Holiday Bowl games not decided until the final two minutes 19 Number of Holiday Bowl games decided by 7 points or less 2 Number of Heisman Trophy winners who have played in the Holiday Bowl 11 Number of times BYU has played in the Holiday Bowl 34 Number of members in the SDBGA Hall of Fame 65,416 Largest attendance in Holiday Bowl history Catch all the action Sign up to receive exclusive offers and breaking news from the Holiday Bowl About Us Media RedCoat Center Contact Us @2021 San Diego Bowl Game Association. All rights reserved.