ABOUT US OUR WORK NEWS AND VIEWS OUR THINKING OFFICES JOIN US EA A global digital strategy for growth THE CHALLENGE: EA recognised the changing gaming market and needed a strategy to help them become a truly digital experience. When you’re selling to some of the most digitally-savvy consumers on the planet, you need to be at the top of the digital game. EA had some fantastic digital assets and capabilities; the real challenge was in aligning them to maximum effect across EA’s wide portfolio of titles. WHAT WE DID: Our answer was the Digital World initiative, designed to unite EA’s digital teams behind a common set of digital goals, whilst at the same time removing the barriers that were preventing EA from realising its true digital potential. We laid the foundations for the revised digital-first structure that EA has now adopted and, in doing so, we embedded the concept of the ‘Gamer Journey’ into EA’s ways of working. THE RESULT: These new ways of thinking and working has helped EA achieve over $1BN in digital revenue each year since the launch of the project. GOT A SIMILAR CHALLENGE CALL US OR EMAIL INFO@THEVALUEENGINEERS.COM MORE FROM THIS SECTOR Telenet Doing good with great Angry Birds 10th Anniversary Rebound BACK TO ALL THE VALUE ENGINEERS LINKEDIN TWITTER TVE is part of DTAG Design by Honest @TVE 2021 UK: +44 203 954 3032 USA: +1 415 533 4674 Managing Covid-19 PRIVACY COOKIES ACCESSIBILITY TERMS & CONDITIONS TERMS OF USE By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Reject All Accept All Cookies