Work Menu Canyon Ride without limits A purely digital experience As a pure online player, Canyon sells all of its bikes online. This means that 100% of the product experience takes place digitally. The challenge here is to meet the high information needs of customers and to build trust because sports bikes are rarely a spontaneous purchase. If customer interaction is primarily digital, this also creates new challenges such as customer anonymity. It is therefore important to better understand the interaction of consumers with the Canyon brand, to know which customers are interested in which products, and then build individual and relevant worlds of experience for them, across all touchpoints. From the brand’s website to social media and advertising campaigns, Dept has helped Canyon elevate their digital presence. Creating an online cross-cloud solution The Approach Experience the website Questions? Commerce DE Steffen Kim Get in touch Adidas Next Case Study Work Services Contact Insights Culture Careers Agency Details © 2021 Dept Privacy Policy Terms and Conditions Cookies To make your website user experience as easy and personal as possible, we make use of cookies. We also use them to ensure we and third parties can serve advertisements that are relevant to you. Accept All Deny Manage Settings

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