A new brand platform and digital presence gives SimCorp a strong foundation for growth SimCorp is a Danish software company established in 1971. The company employs more than 1,300 highly-skilled staff worldwide and provides the most integrated investment management system for asset managers, pension funds and insurance companies. Almost half of the world’s Top 100 investment managers use SimCorp’s product. SimCorp The task Develop a new brand platform and supportive elements, including a new brand story, visual identity, responsive website, company presentation and several integrated campaigns. Building a new brand story Brand research revealed an increasing demand for investment management software that ties together the different areas of a customer’s business. SimCorp is the only player in the market that can truly claim to do this through its integrated suite of modules. This simple insight forms the basis of the concept and positioning, and is articulated through the tagline: “One system for a complex world”. Read about the strategic work A new brand platform and digital presence Read more about how Kunde & Co worked with SimCorp to define a strategy to sharpen the company’s brand in readiness for entrance into the US market. Connecting products, brand and visual identity Once aligned with the new brand story, Kunde & Co and SimCorp redesigned the product system to further emphasise the integration of its modules without compromising their individuality. We then redesigned the company’s visual identity by utilising the shape of the hexagon from the product system. We also implemented a new font type, colours, key visuals and a graphical style. What we delivered Customer and market analysis Corporate concept and positioning New visual identity Digital analysis & strategy Responsive website Updated product system Company brochure Company presentation Animation for Nasdaq at Times Square Integrated campaigns Employer branding A strong digital presence for the customer journey To improve SimCorp’s digital presence and align the brand experience across touch-points, we developed a new responsive website. The delivery included UX, concept and design. To qualify the solution, the process also included extensive persona identification and explanation, customer- and user-journey mapping and review, as well as prioritisation of the associated digital opportunities. See some of our other work within related areas Design Digital Corporate Corporate positioning and brand system Digital analysis and strategy Market and customer insights International brand alignment Business to business Software & IT Service industry Banking, finance & insurance Nils Lindner Koch Partner +45 2969 1495 Read more Scroll to see the next Client Story The Danish Home Guard