ABOUT US OUR WORK NEWS AND VIEWS OUR THINKING OFFICES JOIN US Whole Earth Multi-brand innovation roadmapping THE CHALLENGE: Parent brand Wessanen wanted to understand how to translate macro trends and consumer insight into genuine innovation for the Whole Earth, Clipper, Kallo & Mrs Crimble’s brands within their core categories, as well as explore where the brands could stretch. WHAT WE DID: TVE ran qualitative research with consumers to identify relevant and motivating “innovation platforms” to guide focused Ideation Workshops. Prioritised ideas from these sessions then upgraded into a second round of consumer research to build and refine them into fully formed concepts. These concepts were then fed into our Champions League style quantitative testing process to assess the appeal, relevance & uniqueness. THE RESULT: At the end of the process, each of the four brands had at least 10 ideas to populate their 2020 innovation roadmap, with a clear understanding of relevance and appeal to build the business case and trade stories. GOT A SIMILAR CHALLENGE CALL US OR EMAIL INFO@THEVALUEENGINEERS.COM MORE FROM THIS SECTOR Arla – Starbucks Starbucks acceleration strategy Arla – Go To Market Stretching the strategic thinking for an accelerated growth strategy BACK TO ALL THE VALUE ENGINEERS LINKEDIN TWITTER TVE is part of DTAG Design by Honest @TVE 2021 UK: +44 203 954 3032 USA: +1 415 533 4674 Managing Covid-19 PRIVACY COOKIES ACCESSIBILITY TERMS & CONDITIONS TERMS OF USE By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Reject All Accept All Cookies