Free your team’s potential with Free Fridays workshops, now through Dec. 10. Browse skills. General Assembly Toggle Menu General Assembly Enterprise Build a Digital-First Marketing Team Equip marketers with cutting-edge skills to tackle business problems in the modern economy. Contact Us OVERVIEW WHY GA? SOLUTIONS OUR APPROACH CLIENT STORIES STANDARDS BOARD WHAT WE THINK Contact Us Marketing is Changing — and Fast Reaching customers with the right message in the right channel has never been more complex. Amid this change, persistent skill gaps in marketing make it challenging to level-set teams and meet business needs. Companies must train marketers — from junior practitioners to senior executives — in analytics, automation, customer insights, and digital mindsets to capitalize on the latest technologies and win in the marketplace. 74 Percentage of executives who believe marketing faces a major talent shortage. Statistics source: The Economist Group, Perpetual Evolution, 2019. 41 Percentage of marketers who feel properly equipped for the digital age. Statistics source: Kantar and the American Marketing Association, Modern Marketing Learning for the Future. 34 Amount digital-native marketers outscored nondigital-native marketers in GA’s Certified Marketer Level 1 (CM1) assessment. Statistics source: General Assembly, The State of Skills: Marketing 2020. Top Marketing Organizations Choose General Assembly Industry-Validated Curriculum Informed by Business Leaders Upskill and reskill employees with fresh, premium content that incorporates best practices and insights from industry leaders like the Marketing Standards Board. A Data-Driven, Targeted Approach to Corporate Learning Work with GA experts to benchmark skills and craft holistic marketing programs that target your business needs and transform employees’ day-to-day work. Flexible, Best-in-Class Solutions Delivered at Scale Train teams of all sizes anytime, anywhere while measuring impact at every stage of the learner’s journey with proven engagement strategies. Innovative Solutions Built for Marketers Develop digital mindsets, boost technical capabilities, and target core business goals with our industry-vetted assessments, workshops, and courses. Use GA’s blended approach to build foundational marketing skills across roles, help teams execute and measure campaigns, remove silos between departments, and more. Explore our robust enterprise marketing solutions — from industry-leading assessments to short-form and week-long programs — delivered onsite, online, at one of GA’s 30+ campuses, or via our dynamic myGA platform. Core Marketing Workshops Upskill marketing practitioners and leaders with deep-dive sessions. Leading With Customer Insight Instructor-Led Onsite or Remote ~14 hours Equip teams with a customer-centric mindset that enables them to deliver the right marketing message at each stage of the customer journey. Getting the Most From Creative Partners Instructor-Led Onsite or Remote ~14 hours Forge successful partnerships with creative teams and agencies through a shared customer-first mindset and improved collaboration. Applying Data-First Marketing Instructor-Led Onsite or Remote ~14 hours Level up your team’s data sophistication, empowering marketers to measure what matters, derive insights, and make data-driven decisions. Workshop Add-Ons Pair any of the core marketing workshops with a specialization. Accelerating Growth Through eCommerce Instructor-Led Onsite or Remote ~7 hours Leverage digital channels and conversion tactics to boost online and in-store sales and get products to market faster. Bringing Content Marketing Into Focus Instructor-Led Onsite or Remote ~7 hours Equip marketers with the skills to develop a content strategy and cadence that ties back to the customer journey and business objectives. Refining Your SEO Strategy Instructor-Led Onsite or Remote ~7 hours Develop a comprehensive understanding of the “nuts and bolts” of search and create an SEO strategy that delivers measurable results. Marketing Literacy Benchmark and build digital literacy across marketing teams with industry- backed assessments and rigorous courses. Certified Marketer Assessments Timed Online 1 Hour Leverage an objective measure of marketing skill to test and benchmark talent and guide hiring and training decisions. Certified Marketer Learning Paths Self-Paced Online 10+ Hours Give busy marketers access to self-paced skills training that pairs with assessments and builds fluency in critical areas. Marketing Accelerator Instructor-Led Onsite or Remote ~40 hours Provide teams with a comprehensive understanding of modern marketing strategy, data, and tools. Download the Full Catalog Get all the details about our flexible training solutions that can move your company forward. Download our catalog for France here. * Full Name * Company * Business Email Phone Number Job Level Select Job Title Download Now By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service. Invest in Talent With Our Assessment-Led Approach Get marketers up to speed with world-class solutions contextualized for your business needs. Assess Skill Levels Across Teams + Roles Benchmark employees against 50K+ assessment takers to determine knowledge gaps, track progress, and certify marketing talent. Design Dynamic Programs for Modern Marketers Work with our Learning Experience Architects to build a holistic understanding of your needs, and develop unique, contextualized lessons that can be delivered globally, at scale. Impact Your Company’s Bottom Line Transform your marketing team’s daily work through applied learning, hands-on experience, and real-world case studies they can immediately apply on the job. Client Stories Discover What Marketers Say About GA To stay ahead in our hyperconnected world, marketing organizations must future-proof their workforce with investments in digital skills like audience segmentation, attribution, and programmatic advertising. We work with some of the world’s largest brands — including over 40 of the Fortune 100 — to deliver workshops and courses that provide hands-on experience and real-time feedback. Fortune 100 CPG Company Upskills Brand Builders Across Four Continents A powerhouse Fortune 100 CPG Company wanted to build a more transparent and data-driven media supply chain — starting with its own marketers. Challenge Fortune 100 CPG Company needed digitally-savvy marketers who could run multi-channel campaigns and understand how media spend is purchased, evaluated, and optimized. Solution In partnership with GA, Fortune 100 CPG Company created a talent pipeline from its existing employee base by offering individuals flexible, multi-format training programs through its Performance Marketing Academy. “To help us learn in this startup-like ecosystem...we also invested heavily in capability training. We brought in General Assembly, a company that teaches practical technology skills like data analytics and SEO so that we could continue to learn and have the skills to be more hands-on.” Vice President and General Manager Quote Source. L'Oréal Invests in Digital Skills to Boost Competitive Edge Global retailer L’Oréal needed to accelerate eCommerce growth by building a company-wide vocabulary for the digital age. Challenge To remain competitive with digital-first startups, L’Oréal set out to generate significant revenue in its eCommerce channels, leverage data to personalize recommendations, and increase brand loyalty with customers. Solution L’Oréal partnered with GA to benchmark 7,000+ individuals worldwide with CM1. To date, marketing and finance employees have completed 25,000+ hours of online training in digital marketing, and 15 in-person workshops have been rolled out globally. “With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.” Jean-Claude Le Grand, Chief Human Resources Officer, L'Oréal Quote source: L’Oreal, L’Oreal and General Assembly Set New Standard to Measure Marketing Skills in the Digital Age. Meet the Marketing Standards Board Formed with CEOs, CMOs, and other top marketing executives at the world’s leading companies, the Marketing Standards Board sets industry-backed benchmarks, facilitates hiring and career development, and defines excellence in the field. Together with the Board, we built the Marketing Career Framework to explain key functions that are applicable across all industries, company sizes, and stages of the business lifecycle. Andrew Stephen L’Oréal Professor of Marketing and Associate Dean of Research - Saïd Business School, University of Oxford Benjamin Harrell VP & Managing Director - Booking.com US Gail Horwood Chief Experience Officer, U.S. Pharma - Novartis Geoffrey Sanders Chief Marketing Officer - Firstleaf Joseph Thompson Co-Founder/COO - KITS Eyewear Operating Partner - Hardy Capital Kristof Neirynck CMO Global Brands at Walgreens Boots Alliance Marie Gulin-Merle Vice President of Global Ads Marketing - Google Marla Kaplowitz President and CEO - 4A's Matthew DelRe Managing Director of Cross Product Solutions - Google Meg Sloan Acting Chief Marketing Officer - One Finance Entrepreneur in Residence - Foundation Capital Philipp Markmann Chief Marketing Officer, L’Oréal Group Western Europe - L'Oréal Seth Rogin Chief Executive Officer - Magnolia Media Partners Discover the Trends Transforming the Field We collaborate with business leaders around the globe to produce fresh insights that address evolving consumer behaviors, disruptive technologies, and breakthrough ideas in marketing. From Big Data to automation, explore eye-opening findings on where the industry is headed, and how to prepare for what comes next. The State of Skills: Marketing 2020 Explore key takeaways from our analysis of 20,000+ Certified Marketer Level 1 (CM1) assessment results, and how companies can prepare talent for marketing in the digital age. Read More Using Standards to Align Talent and Employers Learn how CM1 — created in partnership with the Marketing Standards Board — is being used as a standard in the career development and hiring process. Read More Putting the Future of Work in a Global Context Discover how six countries are using innovative skill-building programs and policy initiatives to overcome skill shortages in the age of automation. Read More Rethinking the Build vs. Buy Approach to Talent Dive into case studies from industry leaders like Adobe and Bloomberg, including tried-and-true best practices for implementing upskilling and reskilling programs in your organization. Read More Start building your marketing team’s fluency in transformative digital skills, tools, and platforms. Contact Us General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. Facebook Twitter LinkedIn Instagram YouTube Get exclusive news about upcoming programs, panels and community events. Your email Sign Up Now By sharing your email, you agree to our Privacy Policy and Terms of Service. Company About Locations Blog Careers Contact FAQ Press Community Become an Instructor Veteran Resources Corporate Digital Training Fund a Scholarship Talent Acquisition Benchmark Talent Community Code of Conduct © 2021 General Assembly. All rights reserved. Regulatory Information Terms Privacy Assembled in NYC We use cookies on our website. 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