CONTACT YOUR LOCAL PACKAGING EXPERT: (855) 955-5544 ORDER ONLINE Packaging Design Premium Design for Companies That Want to Stand Out Our work goes beyond packaging. Each of our customers has a unique application with a specific goal in mind, and sometimes that means thinking outside the box – literally. Inside the Design Center How it Works Collaborate and Create Effective conversation and collaboration will guide the design process Procure and Present Utilizing teamwork to develop, source, and make decisions on packaging Test and Deliver Post design testing and ROI analysis are consistently repeated Benefits CAD Programming: 3D renderings and proof of concept CAD Table: Cut, create route – corrugated, paperboard, wood, metal, foam, hexacomb, plastics, etc. Reduce the burden of labor Hand Tools and Equipment: For prototyping and development Resources Program consolidation via redesign We take a holistic approach to analyzing your operation. Packaging engineering with formed materials In-house engineers utilize state-of-the-art materials to explore new designs. Material neutral packaging design Partnering with a distributor means access to any and all materials available. Structural development for production Physical design concepts allow you to experience the design first-hand. Graphic manipulation and brand development Our graphic design team has extensive design experience to take your brand to the next level. Full color sample prototyping Morrisette’s on-site technology produces vibrant samples that you can touch and feel. Concept ideation with 3D renderings Being able to visualize your design prior to production saves you time and money. Corrugated packaging analysis for performance Optimizing your corrugated packaging should be done on an annual – and case-by-case – basis. What we do at Morrisette Our work goes beyond selling simple packaging products. We are problem solvers. Each of our customers have a unique application with a specific goal in mind, and sometimes that means thinking outside the box – literally. Questions to ask before starting the package design: What is your product and what are its key features? Who are your competitors? What is the most important message to convey on the packaging? Who is your target audience and how will this packaging attract them Does this packaging represent your brand well? Why Morrisette? You only have one chance to make a good first impression. When it comes to product packaging and design, your packaging is very often a consumer’s first introduction to, not only your product, but also your brand. Effective product packaging and design is crucial in securing a positive first impression with your consumer and developing lasting brand loyalty. At Morrisette, we are leaders in packaging, design, kitting, and automation, and our team can set your packaging apart from the rest. By working collaboratively and emphasizing transparency, we will make sure that your packaging and design goals are met- if not, exceeded – while also staying within budget. Design Step Process: Examples of innovative packaging: Reusable/Resealable packaging Retro Packaging Tiny patterns/images Something considered so second nature now, packages that could be resealed to keep products fresh was a brilliant concept when created. What simple, yet brilliant idea can you think of with your packaging? Key Packaging Design Terms Vector File Type Vector images are made up of lines and are easy to resize. EPS Encapsulated postscript. EPS is a file extension for vector-based images. Barcodes (UPC and EAN) Barcodes are the groups of lines found on a package and are what are scanned when purchasing products at a store. Barcodes are embedded with readable information about the product, including SKU and price information. Found above or below the barcode is a group of numbers, known as the UPC or EAN. UPC (Universal product code) is predominantly used in North America whereas the EAN (International Article Number) is used globally. You will need to establish a barcode during the process of creating the packaging. Bleed Bleed is a printing term used to refer to the edge of the design. Designers typically leave extra room between where the packaging ends and where the design is slated to be cut, to account for any room for error in the printing process Dielines The pattern of your product packaging. Printers use them to create the proper layout for a package and to ensure the image is cut properly. Offset Printing A printing technique where plates of your design are created in CMYK and then run through a large, industrial printer. Offset printing has high setup costs so it is more economical for printing in large volumes. CMYK CMYK colors are the four key colors used in printing C = Cyan (blue) M = Magenta (red) Y = Yellow K= Key (black). Each color provided in the packaging will have a CMYK code that will be color matched by the printer. RGB Red, green and blue. These are the primary colors which can be combined to create all other colors on digital screens. Digital Printing This is a printing method where file information is sent to digitally to the printer and each piece of packaging is run individually through that one printer Adobe Illustrator (AI) file Adobe Illustrator is a software used for designs and artwork. In the case of packaging design, it can be used to create vector images, which are needed for printing. Raster File Type Raster images are made up of thousands of tiny pixels and can be difficult to resize. Pantone Pantone is a company that created the Pantone Matching System (PMS). This a catalogue of standardized printing colors. Each color has an assigned number and can be reproduced nearly identically by any printer. Pantone accounts for most colors outside of the CMYK format. Design Center FAQ's We would love for you to reach and contact our team today to discover how Morrisette can help move your company forward! Links Contact Morrisette Locations Careers Executive Team Resources Name * E-mail * Message Submit Contact Us Phone numbers: (336) 375-1515 E-mail: info@morrisette.com Business hours: Monday - Friday 8 AM - 5 PM Find us on: Facebook page opens in new window Linkedin page opens in new window © Copyright 2020 Morrisette