We Connect People and Machines in a Way that Creates Better Businesses Portal OUR DNA OUR APPROACH HEALTHCARE STREAMING OUR WORK BLOG HOME CONTACT SUPPORT CAREERS GOVERNMENT Single Double Triple Changing Course Toward Creative Disruption Bruce Kaufmann February 13, 2019 Articles, Audio/Video, Technology Integration Comments By Bruce Kaufmann and Jim Hatcher When Professional Products rebranded in 2011 as Human Circuit, we experienced a mixed reception. Curiosity from clients and skepticism from manufacturers. As we made our departure from a traditional reseller and moved toward an innovative system engineering firm, we created disruption in our market. As Human Circuit, we prefer […] READ MORE > Client Advocacy as an Evolving Practice Bruce Kaufmann January 24, 2019 Audio/Video, Our Work Comments Client advocacy is a well-known term in the healthcare and legal arenas. It is not a term or a practice that is wide-spread in technology and engineering circles. It happens to be a philosophy and practice that Human Circuit considers a key offering to our clients. We, and our clients, are falling victims to products […] READ MORE > Tags: Advocacy‚ Audio‚ Audiovisual‚ AV‚ Business‚ Clients‚ Collaboration‚ End-User‚ Engineering‚ Manufacturers‚ Technology‚ Value The Name of the Game Bruce Kaufmann October 4, 2017 Audio/Video Comments I’ve watched with great interest the industry conversations related to the rebranding of InfoComm to AVIXA. I put aside the light banter of what the name sounds like or what it reminds people of…I tired to focus on the substantive nature of what the rebranding meant to the organization and its constituents. I believe I […] READ MORE > Tags: Audiovisual‚ AV‚ AVIXA‚ IT‚ Knowledge‚ Rebranding‚ Technology Why Aren’t they Watching – Corporate and Enterprise Television Bruce Kaufmann July 21, 2017 Audio/Video, Technology Integration Comments Someone asked me why none of the broadcast products or tools we have been exploring are pointed at the corporate and enterprise marketplace. Interesting question with an easy answer. It’s because businesses do not completely understand they will be most successful by conforming to the way their employees consume their video content. There is a […] READ MORE > Tags: Enterprise Video‚ OTT‚ Video Future Proof…Impossible Solution Bruce Kaufmann March 21, 2017 Audio/Video, Technology Integration 2 Replies I can’t take it any longer…I saw another industry advertisement that offered advice on “future proofing” of a specific technology. The inherent nature of the word “future,” does not allow the “proofing” of anything…it’s not here yet. Most people laugh at the nature of fortune tellers, yet we have vendors, consultants, bloggers, and resellers who […] READ MORE > Tags: Knowledge‚ Services‚ Technology My Organization Wants to Ted Talk Bruce Kaufmann February 2, 2017 Audio/Video, Communications Systems, Technology Integration Comments With the proliferation of social media and technology it has been difficult at best, to get someone’s attention and more importantly; get your message understood. We are seeing a trend and genuine interest in the business community at improving internal as well as external communication. Quality has become king again. Just throwing a video on […] READ MORE > Tags: Audiovisual‚ AV‚ Consulting‚ Enterprise Video‚ Video‚ VOD 50 Years – A Tale of Survival and Entrepreneurship Bruce Kaufmann November 3, 2016 Audio/Video Comments Human Circuit celebrates its Quinquagenary on November 5th 2016. That’s 50 years as a sustained and successful business. Not many can celebrate that achievement. According to the U.S. Bureau of Labor Statistics about 50% of all new businesses will fail within the first five years, and only a third will make it 10 years or […] READ MORE > Tags: 50 Years‚ Collaboration‚ Knowledge‚ Quinquagenary 50 Years of Lessons Learned Bruce Kaufmann October 20, 2016 Audio/Video Comments As Human Circuit (formerly known as Professional Products) readies to celebrate our 50th Anniversary, affectionately labeled as our “Quinquagenary,” there are lessons learned that are worth sharing. And because I am a foodie I’m going to have fun relating them to something everyone can understand: Buffets – Just because there is a buffet with so […] READ MORE > Tags: 50 Years‚ Audio‚ AV‚ Business‚ Collaboration‚ Knowledge‚ Quinquagenary‚ Technology The Future of Our Business Bruce Kaufmann July 1, 2016 Articles, Audio/Video Comments We were recently asked by Commercial Integrator (CI) magazine to write a brief opinion of where our industry would be in 2021…five years from now. It didn’t take long for our CTO to jump on the opportunity to wax philosophical and process the answer. READ MORE > Tags: Audiovisual‚ AV‚ Business‚ IT‚ Knowledge‚ Technology‚ Value The AV/IT Convergence Bruce Kaufmann March 21, 2016 Articles, Audio/Video Comments Human Circuit sees very differently what people refer to as AV. The company doesn’t believe in isolating technology, they prefer to address it as a stack. In a recent blog published by Biamp Systems, Human Circuit’s President and CEO Bruce Kaufmann was asked about their differing view of the industry. According to Bruce Kaufmann, “we’ve […] READ MORE > Tags: Audiovisual‚ AV‚ IT‚ Technology Next Page » Meet The Team READ MORE > Subscribe Enter your email address below to receive updates each time we publish new content. Privacy guaranteed. We never share your info. RECENT CATEGORIES ARCHIVES Tags 50 Years Advocacy Audio Audiovisual AV AVIXA Brand Business BYOD Clients Clinical Skills Collaboration Consulting Customer End-User Engineering Enterprise Video Free Identity Information IT Knowledge Manufacturers Medical News List OTT Presentation PSNI Quinquagenary Rebranding Services Simulation Support Teaming Technology Toolsets Unified Value Video Vision VOD Wired Wireless MORE INFO? 240.864.4000 SHARE: FOLLOW US ON: Human Circuit | 9346 Gaither Road, Gaithersburg, MD 20877 | 240.864.4000 | Site Map | Contact Us | Copyright © Human Circuit. 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