AIR Login Subscribe Home Investments Viewpoints Company The Behavioral Wealth Advisor Education Resources Written on 21 June 2020. Posted in Behavioral Practice A Behavioral Wealth Advisor (BWA) takes a holistic and proactive approach to wealth management, creating a behavioral discipline throughout the client service model that is designed to increase the client’s confidence, minimize behavioral biases and improve long-term wealth. Continue Reading Behavioral Advisor Perspectives and Practices: Practical Planning Is Your Compass Written on 26 March 2020. Posted in Behavioral Practice The next several weeks are going to be challenging for advisors and investors. The reality of the scope and severity of the pandemic along with the associated economic and market damage will hit home raising fear levels to new highs. In these times, it will be hard not to overreact, panic or lose hope. Strong emotions and behavioral biases including, anchoring, loss aversion, cascading and availability bias can cloud our thinking and lead to poor decision making. Engaging in realistic and practical planning discussions along with relevant behavioral coaching can provide essential support during these challenging times. Continue Reading Behavioral Advisor Perspectives and Practices: Stay Invested Through the Rocky Bottom Written on 26 March 2020. Posted in Behavioral Practice One of the biggest challenges for investors is staying invested as markets sell off. Every up and down swing creates strong emotional reactions and constant second guessing. Periods of high volatility can last for weeks or months and are emotionally draining. While it may feel like you are doing nothing by staying invested during these periods, you are likely avoiding costly mistakes by not compounding an already difficult situation. Continue Reading Behavioral Advisor Perspective and Practices: Bear Market Behavioral Biases - Are You Sure About That? Written on 26 March 2020. Posted in Behavioral Practice We make 95% of our decisions using Systems 1 Thinking that is automatic and emotional using mental shortcuts. Systems 2 Thinking, by contrast, requires conscious effort with logical thinking and analytical methods. Long-term investing is often counterintuitive and requires a disciplined System 2 approach. Bear markets compound our normal biases generating strong emotional triggers that can result in poor decision making. Continue Reading Behavioral Advisor Perspectives and Practices: Drawdown, Turbulence and Recovery Written on 26 March 2020. Posted in Behavioral Practice Everyone breathed a sigh of relief as markets had several positive days. Don’t be surprised, however, if markets drop suddenly and test or breach previous lows several times over the next few weeks or months. Much like flying through a thunderstorm, there are likely to be some bumpy times ahead. No matter how many times you have flown, your heart jumps every time the aircraft drops. Fortunately, there is no need to time the bottom for long-term investors. Continue Reading Behavioral Advisor Perspectives and Practices: Responding vs. Reacting Written on 20 March 2020. Posted in Behavioral Practice Our primary objective at Athena is to generate long-term performance for our clients. A major contributor to that end is avoiding costly mistakes or compounding an already difficult situation. Beneficial long-term decisions often feel counterintuitive at the time, but don’t underestimate the value of a steady hand when things seem the most grim. Continue Reading 1 2 Behavioral Finance straight to your Inbox Behavioral Viewpoints features new topics each month which are intended to help advisors and investors gain a deeper understanding of how behavior shapes the investing landscape. Subscribe Now Athena Global Tactical ETFs 5-Star Overall Morningstar Rating for 26 consecutive quarters. Learn More About Company The Team Investments Behavioral Portfolio Management The Latest Behavioral Viewpoints Recent Coverage Recent Press Releases Disclosures Form CRS ADV Part 2 Privacy Notice Business Continuity Contact AthenaInvest Advisors LLC 5340 South Quebec Street, Suite 320-S Greenwood Village, CO 80111 Phone: (877) 430-5675 Fax: (303) 721-6294 Email: support@athenainvest.com Copyright © 2021 AthenaInvest, Inc. All Rights Reserved. Privacy Terms Site Map