FEATURES SERVICES PRICING RESOURCES ABOUT LOGIN TRY IT NOW B&B Hotels B&B Hotels is a hotel chain that was set up in France in the early 90s. Over the years, it has expanded across 6 European countries and Morocco, with a total of 358 hotels. + 0 % Open rate* + 0 % Click-through rate* + 0 % Unique open rate of targeted emails * compared to sector averages. Fiordistella Leocane E-commerce Manager B&B Hotels Italia SpA The email channel lets you cultivate your relationship with your guests well after the end of their stay. With Bee by MailUp, you can create the ideal layout for your various clients in a simple and intuitive way, using this channel to constantly increase bookings. OBJECTIVES STRATEGY MailUp has teamed up with the Università della Svizzera italiana (USI) to analyze a year of B2C mailing activities for B&B Hotels (2015). The aim was to establish potential correlations between the structure of the emails with a series of KPIs indicators (open rate, click-through rate, unique openings). By analyzing the email subject, content and images, several key factors were identified that encouraged open and click-through rates, making it possible to establish some broad best practices for the tourism sector. Through the email channel, B&B Hotels aims to build lasting relationships with its customers, offering them special offers and promotions to turn them into loyal customers and encourage them to make repeat bookings. Best Practices Write an email subject that is under 20 characters or over 80, creating appeal by including discounts, destinations and calls-to-action. Encourage loyalty to increase the click-through rate: include vouchers, offers and other exclusive benefits for newsletter subscribers. Perfect the visuals of your emails by varying the images and ensuring they are emotionally engaging. Discover MailUp's full potential. START YOUR TRIAL Sign up to our newsletter SIGN UP TO THE NEWSLETTER In need of assistance? Contacts Request a quote Features Email SMS Messaging Apps Ideal for Services Deliverability Suite Performance Suite Creativity Suite Training Suite Pricing Email and Messaging Apps SMS About us Contacts Customers Locations Social responsibility Investors GDPR Compliance MailUp® is a trademark by Growens S.p.A., VAT code no. IT01279550196. All rights reserved. Platform license agreementAnti-spam policyCookies & Privacy PolicyCookie preferences