Friday , December 3 2021 About the Collaborative Exchange PGi.com Audio Conferencing Collaboration PGi News Technology Trends Telecommuting Video Conferencing Virtual Meetings Web Conferencing Today’s Webcast: Enterprise Video for the Future 1 2 3 Recent Posts Today’s Webcast: Enterprise Video for the Future Jamison B. December 2, 2021 Video Conferencing, Webcast, Webinar The way each enterprise creates a webcast is very different. But who is creating virtual webinars, webcasts, and other enterprise videos today? And what tools are they using? Socialive recently surveyed marketing, HR, and video service professionals to find out. HR Professionals and Marketers Embrace Video Technology The value of enterprise video is clear, based on survey results. Socialive discovered that 84% of enterprises have ramped up their video content output in the past year, and 88% expect that output to increase — along with their video budget — in 2022. HR directors and marketers, alike, cited the vast benefits of webcast outreach, including: The ability to reach wider audiences (58%) Improved workforce engagement (52%) Faster training of staff (48%) More effective sales and marketing (41%) Who Is Creating Video Content? The survey revealed that in-house video or production teams are the largest content producers, with 34% of organizations relying on in-house professionals. After that, 29% of organizations said their marketing teams handled video production, while another 19% said their creative teams managed the creation, broadcast, and distribution of content. Self-Service Webcast Platform Use Grows With most video production taking place in-house, organizations said they would create even more content if they had access to intuitive, user-friendly, self-service video content creation technology, including virtual events, webcasts, and webinars. Nearly half of the organizations that produced live, video-based virtual events said creating the content was “too expensive,” while 36% cited time constraints as the limiting factor to creating more video. Another 36% said the budget was holding them back, and 25% said they had bandwidth limitations that made creating and distributing quality content challenging. Demand for Professional Video Service Providers Also Grows Recognizing the challenges of producing an engaging webcast in-house, many marketing professionals seek video professionals’ services. However, 95% of video services professionals surveyed said they are at or over their work capacity, and 17% said they are “significantly over” capacity. This shortage leaves enterprise teams seeking user-friendly, intuitive solutions to create better, more engaging videos, faster and in-house. Socialive and PGi Collaborate Socialive, an all-in-one enterprise video platform, has teamed up with PGi. Together, the capabilities of PGi’s enterprise-grade streaming solution, GlobalMeet Webcast with the Socialive platform, will enable businesses to create and distribute studio-quality content and measure and analyze results for better engagement. Together, GlobalMeet Webcast and Socialive will enable more organizations to take advantage of the vast benefits of video marketing without stretching their in-house marketing and creative teams — or their video budgets — too thin. Recent Posts Enterprise-Grade Security for Enterprise Webcasts Jamison B. November 30, 2021 Security, Webcast, Webinar As webcasts, webinars, and virtual meetings grew in popularity in 2020, so did instances of hacking and cybersecurity breaches related to webcasts. Webcast security became even more important for organizations and companies hosting virtual events. Between February and May 2020, more than half a million video conference attendees had their personal data stolen and shared on the dark web, says a … Read More » tweet Share Webcast Recordings with Text Transcriptions Ranked Using AI Jamison B. November 26, 2021 Webcast, Webinar A webcast can be an effective marketing tool, as well as a great way to stay in touch with everyone from remote employees to shareholders. But the true power of a virtual event lies in the follow-up and the ability to make content available after the webcast to reach an even broader audience. PGi has equipped GlobalMeet Webcast with the … Read More » tweet Share Webcast Integrations That Bring Your Events and Data to Another Level Jamison B. November 23, 2021 Webcast, Webinar More than half of all marketers say that a webinar is one of the best ways to drive prospects down the sales funnel, and 49% say they effectively convert leads into sales. But a top-quality webcast only lays the groundwork for sales. The key to success lies in how you follow up with webcast attendees after the main event. The right … Read More » tweet Share The New Age of Webcast Marketing for Any Audience Jamison B. November 17, 2021 Marketing, Webcast, Webinar Webcast marketing is the new frontier in internet marketing for many brands and organizations. Statistics show that by 2022, videos will make up more than 82% of all consumer internet traffic. And in 2020, 83.3% of internet users accessed digital video content. Even as far back as 2018, 54% of consumers said they want to see more video content from the brands … Read More » tweet Share What is a Hybrid Event? Jamison B. November 16, 2021 Hybrid Events, Webcast, Webinar A hybrid event combines an in-person and virtual experience, giving attendees a choice in how they would like to attend. Especially now, when some people are still hesitant — or unable — to travel, hybrid events deliver the best of both worlds for attendees and those producing the event, alike. Advantages of a Hybrid Event and Webcast For event promoters, … Read More » tweet Share Recent Posts Today’s Webcast: Enterprise Video for the Future Enterprise-Grade Security for Enterprise Webcasts Webcast Recordings with Text Transcriptions Ranked Using AI Webcast Integrations That Bring Your Events and Data to Another Level The New Age of Webcast Marketing for Any Audience Archives Select Month December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 March 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 August 2009 July 2009 Categories Select Category Analytics Audio Conferencing Channel Focus Collaboration Collaboration Technology Services Collaborative Conversations Demand Generation Digital Nomads Education Enterprise Collaboration Environmental Reponsibility Featured GlobalMeet Human Resources Trends Hybrid Events iMeet Infographics Innovation Internal Communications Investor Relations IT Just for Fun Leadership Legal Managed Services Marketing Meetings Experts Mobile New Media Online Events Operator Assisted Partner Focus PGi News PGi Partners Presentations Productivity Sales Security Seven Series Small Business Smart Work Social Enterprise Social IR Social Media Success Stories Sustainability Teams Technology Trends Telecommuting UCaaS Uncategorized Video Conferencing Virtual Events Virtual Meetings Web Conferencing Web Meetings Webcast Webinar Privacy Policy © Premiere Global Services, Inc. and/or its affiliates.