In the News Read the latest news and awards about our company and our people. Not much better than what’s there now, so we can go either way. IN THE NEWS AWARDS Five Email Marketing Tips for the Holiday Season IN THE NEWS “It’s the Most Wonderful Time of the Year” is a popular song during the holiday season as families and friends gather together to celebrate. For deal-seeking customers, this nostalgic tune may also strike a familiar chord that signifies… Read more November 29, 2021 Blueshift Ranked Among Fastest-Growing Companies in North America on the Deloitte Technology Fast 500™ for Second Straight Year IN THE NEWS Blueshift, the leading AI-powered cross-channel marketing platform, today announced it ranked 219 on the Deloitte 2021 Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech,… Read more November 17, 2021 Sumit Ramchandani exits AirAsia Media Group to set up APAC ops for CDP firm Blueshift IN THE NEWS AI-powered customer data platform Blueshift has expanded into Asia Pacific with Sumit Ramchandani at the helm as MD, months after it raised US $30 million in Series C funding in February this year. Ramchandani, who was previously CEO of AirAsia… Read more November 8, 2021 How Discovery Plus Markets Complex Streaming Options to an International Audience IN THE NEWS The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift. Read more October 22, 2021 Blueshift Extends SmartHub CDP for Omni-Channel CX IN THE NEWS Customer data company Blueshift has announced an extension of its SmartHub customer data platform for omnichannel experience orchestration. The company’s offering uses AI to unlock the full potentiation of customer data across channels and… Read more October 1, 2021 Online Auto Parts Retailer Shifts to Personalized Marketing IN THE NEWS CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Finding itself limited to sending generalized promotional messages via email blast by its legacy marketing platform, digitally native… Read more September 28, 2021 Blueshift’s SmartHub CDP Unveils Next Evolution of Omnichannel Journeys IN THE NEWS Today Blueshift announced the next evolution of its AI-Powered SmartHub Customer Data Platform (CDP) by extending its journey orchestration across all customer experience touchpoints including support, commerce, sales, loyalty, product, and… Read more September 28, 2021 Blueshift Announces Global Expansion IN THE NEWS Blueshift, the leading AI-Powered Customer Data Platform, today announced the expansion of its SmartHub Customer Data Platform (CDP) in Europe and Asia Pacific (APAC) regions, adding to its proven success in North America. The company appointed… Read more August 24, 2021 Artificial Intelligence Helps Marketers Take Smart Decisions, Featuring Vijay Chittoor IN THE NEWS Marketing and customer experience (CX) are increasingly intertwined in today’s connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalized experiences... Read more April 5, 2021 Blueshift raises $30M for its AI-based, integrated approach to marketing – TechCrunch IN THE NEWS The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use… Read more February 24, 2021 How CarParts.com Leverages CDP Tech to Create Customer-Centric Experiences IN THE NEWS Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do... Read more November 20, 2020 Blueshift Named Among The Fastest Growing Companies in North America on Deloitte’s 2020 Technology Fast 500™ IN THE NEWS Blueshift, the leading SmartHub CDP, announced today it ranked 139 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now… Read more November 18, 2020 Blueshift Named a RealCDP in the Customer Data Platform Institute’s Inaugural Audit IN THE NEWS From the CDP Institute's Audit Findings: Blueshift’s SmartHub CDP meets all core RealCDP certification requirements and supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust, and easy-to-use (no coding needed). In… Read more November 13, 2020 Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast IN THE NEWS Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday. For starters, email triggers pull an average 7.06% click-through… Read more June 24, 2020 Putting AI to Work Across Your Customer Data Strategy, featuring Josh Francia IN THE NEWS Early this year, Salesforce revealed that 47% of the 7,000 marketing executives it surveyed planned to increase their use of AI. In fact, of all the technologies listed in the survey — AI, social media tools, analytics tools, automation… Read more May 26, 2020 Blueshift Announces Lineup For Engage Virtual Conference IN THE NEWS Blueshift, the leading Customer Data Activation Platform, today announced the speaker lineup at the company's inaugural Blueshift Engage Virtual Conference. The conference featured a series of discussions with top marketing… Read more May 26, 2020 Blueshift Expands AI Predictive Studio with New Channel Engagement Scores IN THE NEWS Blueshift, the leading Customer Data Activation Platform, today announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations… Read more March 25, 2020 New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage IN THE NEWS Blueshift, the leading Customer Data Activation Platform, today announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights… Read more March 16, 2020 2020 Is The Year AI Goes Mainstream In Marketing IN THE NEWS Looking to improve the accuracy, speed, and relevance of responses to customers, marketers, are selectively adopting more AI-based apps into their tech stacks in 2020. According to a… Read more March 15, 2020 Blueshift Integrates Shopify and Magento Platforms IN THE NEWS Blueshift, the leading Customer Data Activation Platform, today announced the integration of popular ecommerce platforms, Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing… Read more March 4, 2020 Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports IN THE NEWS Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's… Read more January 9, 2020 Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift IN THE NEWS Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor (LinkedIn | Twitter),… Read more December 20, 2019 Fuel Adds In-App Functionality with Blueshift IN THE NEWS Fuel launched a new feature set that has been integrated into its artificial-intelligence-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating… Read more November 21, 2019 MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift IN THE NEWS AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel.” Could… Read more November 1, 2019 Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys IN THE NEWS Blueshift, the leading Customer Data Activation Platform, today announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional… Read more October 17, 2019 SalesTech Star Interview With Josh Francia, Chief Growth Officer At Blueshift IN THE NEWS Tell us about your role and journey into technology? What inspired you to join Blueshift? My background is in Marketing, Product Management, and Technology. Prior to joining Blueshift, I was actually a customer via LendingTree,… Read more August 29, 2019 Podcast with Vijay Chittoor: How the Synergy Between AI and Marketers Can Result in Revolutionary Effects on the Businesses IN THE NEWS This podcast interview focuses on product innovation that’s transforming impact marketers can make in cross-channel marketing scenarios. My guest is Vijay Chittoor, Co-founder and CEO of Blueshift. We explore the… Read more August 5, 2019 New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment IN THE NEWS Blueshift, the leading Customer Data Activation Platform (CDAP), today released "The Total Economic Impact™ of Blueshift," a Forrester Consulting study that examines the business benefits… Read more June 4, 2019 Blueshift: This Startup Helps Consumer Brands Intelligently Scale Customer Engagement IN THE NEWS San Francisco-based Blueshift is an AI-powered company that is known for helping consumer brands intelligently scale their customer engagement. The company’s Customer Data Activation Platform uses patented AI technology… Read more May 10, 2019 Blueshift Secures $15M In Series B Funding, Appoints New Chief Growth Officer IN THE NEWS Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer. The funding round, which also included… Read more April 23, 2019 Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing IN THE NEWS Blueshift is a startup founded by tech industry veterans who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine… Read more April 23, 2019 Blueshift raises $15 million from Softbank for its AI customer engagement tools IN THE NEWS Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by… Read more April 23, 2019 Blueshift Unveils Customer Data Activation Platform IN THE NEWS Blueshift has debuted what it calls a Customer Data Activation Platform (CDAP) to help firms unify data and use it to power AI-driven customer experiences. The service will enable brands to “make intelligent decisions around the right audience… Read more April 3, 2019 Marketing With AI: Practical Tips For Successful Deployments IN THE NEWS Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the "business value derived from artificial intelligence is projected to total $1.2 trillion in 2018," with… Read more June 27, 2018 Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale IN THE NEWS Artificial intelligence may be complex, but its job is actually to make life simpler for marketers. After all, marketing has become a little more complicated, thanks to the sheer number of online channels where consumers spend their time (and… Read more June 26, 2018 Forget Third-Party Data. You’re Already Missing Out on Most of Your First-Party Data IN THE NEWS In the digital era, data is as good as currency. With more and more companies getting their edge from the ability to collect unique customer data and insights, data's gold standard has never been higher. There are also a number of ways companies… Read more May 15, 2018 Page 1 of 3 1 2 3 Make the Shift Today Get a personalized tour and learn how you can start accelerating your growth through sophisticated multi-channel activation on the world’s first Customer Data Activation Platform (CDAP). 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