RESEARCH AND INSIGHTS HOW WE CAN HELP ABOUT US Publications This page collects the latest from a broad range of the original content API publishes, including survey research on news audiences, strategy studies that offer practical guidance for news organizations, and updates about the work we’re doing. BY LIZ WORTHINGTON November 23, 2021 Start your 2022 source tracking goals now Is your newsroom working to broaden the diversity of your sources to better reflect and serve the communities you cover? There are many ways to go about this work and one of the tangible ways to get started is to start the practice of auditing and monitoring sources quoted in local stories. For many newsrooms, […] BY STEPHANIE CASTELLANO November 3, 2021 These news orgs are building beats from reader donations Asking audiences to make a donation to support journalism may not have been something many local news organizations — apart from public media newsrooms, that is — had experience (or comfort) doing. The coronavirus pandemic helped change that. Thrown into severe financial distress at the onset of the pandemic, some news organizations started asking for […] October 20, 2021 Welcome API’s new Table Stakes team member, Kamaria Roberts The American Press Institute is excited to announce that Kamaria Roberts joined our team as Deputy Director of Local News Transformation on Monday, Oct. 18. In her role, Roberts will work with the Table Stakes Local News Transformation Program, an innovative yearlong change management program supported by the Knight-Lenfest Local News Transformation Fund. The Table […] BY STEPHANIE CASTELLANO October 12, 2021 How Newsday and The Spokesman-Review keep more subscribers On September 28, API hosted an online discussion on tactics for retaining subscribers. Many publishers are recognizing the critical need to invest more in subscriber retention — “Retention is the new acquisition,” says Gwen Vargo, API’s director of reader revenue. However, subscriber churn is a problem that has plagued the newspaper industry for years. API is […] BY STEPHANIE RIVERA October 5, 2021 How the Long Beach Post’s community editorial board provides more than opinion Editor’s Note: Over the last year or two there has been an increased interest from newsrooms — both corporate-owned and independent — in forming editorial or advisory boards made up of local residents. The boards provide a direct link from the newsrooms to their communities, making their journalism more relevant and inclusive. API recently covered […] September 15, 2021 Announcing recipients from the API Local News Ideas-to-Action Fund The American Press Institute today announced that 10 local news organizations will receive funding through the Local News Ideas-to-Action Fund, API’s new initiative to support accountability and government reporting that better prioritizes the needs of local communities. The selected projects reflect a deep commitment from journalists and their organizations toward understanding and responding to the […] September 13, 2021 Welcome API’s new Director of Inclusion and Audience Growth, Letrell Deshan Crittenden The American Press Institute is excited to announce that Letrell Deshan Crittenden will join our team as Director of Inclusion and Audience Growth on Monday, Sept. 20. Dr. Crittenden joins API from Thomas Jefferson University in Philadelphia, where he was program director and assistant professor of communication. He specializes in issues related to diversity and […] BY JANE ELIZABETH September 7, 2021 Journalism managers are burned out. Is it time for a work redesign? The lone editor at a small newsroom owned by a large corporation was overwhelmed, once again. A few big stories had consumed his entire staff of nine reporters — most of whom were newly hired and inexperienced. As he tried furiously to edit, coach and organize, he also was fielding phone calls, emails and Slack […] BY TOM ROSENSTIEL August 23, 2021 What can journalists do about the ‘Unreality Crisis’? This is the fourth installment of a column from API Executive Director Tom Rosenstiel about the press and politics, culture and media ethics, technology and the search for sustainability for news. It is published in partnership with the Poynter Institute. Read the previous column here. The numbers are hard for some to fathom. More than six in […] BY SHIRLEY QIU August 11, 2021 How to stop doing work that underperforms: Advice from 4 newsrooms One of the biggest challenges we’ve heard from the newsrooms we work with is that there’s not enough time. Journalism has always been a high-stress job, but it’s become increasingly so as budgets have tightened across the industry and newsrooms have tried to keep up the pace and volume of work with fewer resources. But […] Newer Posts Older Posts Page 1 Page 2 Page 3 Page 4 Page 5 NEWSLETTER NEED TO KNOW Fresh useful insights for people advancing quality, innovative and sustainable journalism. SUBSCRIBE December 1, 2021 Need to Know: December 1, 2021 Join our source-auditing tool demo, the value of TikTok, and how satellite data can inform environmental reporting CONTINUE READING CONTENT Major studies Need to Know newsletter Articles Reader Revenue Toolkit API updates News releases SERVICES News strategies Culture and skills Reader revenue Accountability journalism Trust and credibility News analytics RESOURCES Journalism Essentials Thought Leader Summits Trusted Elections Network Listening to audiences Diversity News literacy ABOUT About us Who we are Work with API Board of Trustees Location & contact FOLLOW US ©2021 American Press Institute. All Rights Reserved. Privacy Policy Terms of Use Contact Us