Skip to footer content our approach We know that every business is different, so you won't find any cookie cutter websites here. We take a strategic, data-driven approach to ensure that your project is a success. how we're different Wakefly is a leader in website development. We understand how to build an effective website that achieves your marketing goals and gets it right the first time. For nearly 20 years, we have successfully worked with our clients to leverage technology platforms for better marketing. Through a combination of experience, research and collaboration, Wakefly acts as an extension of your team to lead your project to success. Our strategic approach differs from other agencies in the way that we take the time to deeply understand your business, your goals, and your target audience to craft a custom solution that will resonate with your site's users. Rather than focusing only on features and functionality, we make sure that everything on your website ties back to your business objectives and has a positive impact on your business. Discovery and Planning Wakefly sets projects up for success with a thorough planning phase. We start with the data, reviewing Google Analytics and any other user behavior data available to get an objective look at the current performance of your site. This allows us to establish some baselines, see what's working, and identify opportunities. From there, we collaborate closely with key stakeholders to gain deeper insights into the audience, goals and pain points. This all comes together to create a website that is aesthetically pleasing, easy to manage, and contains all of the necessary functionality to make it a useful tool for your business. We’ll also make sure there is a solid tracking strategy in place so that you will be able to measure the impact and success of your website moving forward. User Experience Design We put a lot of emphasis on understanding the target audience(s) for your site and what the primary actions and behaviors that they would expect to be able to perform there. Wakefly's creative strategy process goes beyond design to explore the way your content is organized and how users will interact with that content to make sure your site provides the optimal experience. We'll collaborate with you to understand your key personas and make sure that you have the right content and messaging for each throughout all stages of the buyer's journey. In addition to establishing the look and feel of your new site, we will help you with: Web Accessibility Information Architecture Content Optimization Conversion Rate Optimization Mobile Experience Web Development on Leading Content Management Systems Our team is experienced on a variety of leading Content Management Systems (CMS) including Kentico, Sitefinity, WordPress, Umbraco, and more. This breadth of technical knowledge allows us to match you up with the platform that best aligns with your budget and desired functionality. All of our sites are built to be scalable and easy to maintain. We look for opportunities to streamline how content is created and managed so that you don't need to edit the same items in multiple places. We also collaborate with your team to determine reporting needs so that we can structure the data in a way that makes it easy to gather business critical information from the website. Quality Assurance and Client Acceptance Testing All of our websites go through a rigorous multi-step quality assurance testing process prior to launch. This includes code reviews, browser/device testing, technical SEO checks, and more. After our internal team has completed all of our testing, we then turn over the website to your team for an extensive review to make sure everything is working as expected prior to launch. Part of this hand-off process is our knowledge transfer session. Your Project Manager will provide a custom user guide that details how to manage the content and functionality on your unique site and walks you through step by step. While you can receive CMS training from many vendors, receiving training on the unique aspects of your site will make the ongoing maintenance much easier. Launch and Ongoing Support Whether you host your website with us, or elsewhere, our team will guide you through the deployment process. We have launched hundreds of websites and know how to launch a secure, high-performing website without any unwelcome surprises. Once your new site is live, our team is still here to help. In addition to our 90 day warranty, we offer post-launch support, hosting management and monitoring, as well as ongoing website and digital marketing support. Wakefly's knowledgeable staff will help you to interpret the user behavior data from your site to make continuous optimizations. By monitoring the performance of your site, you can see which type of content is resonating best with your audience and adapt as needed. work Portfolio Web Redesigns Ongoing Support Industries Served Partners about Our Approach Team Wakefly Blog Wakefly Gives Back News contact Start a Project Join Wakefly 508-616-2042 Headquarters 290 Turnpike Road, Suite 5-332 Westborough, MA 01581 Client PortalAcceptable UsePrivacy PolicyTerms of Service Copyright 2021 Wakefly, Inc.