ABOUT US In 1953, in a small lab in San Diego, California, the fledgeling Rocket Chemical Company and its staff of three set out to create a line of rust-prevention solvents and degreasers for use in the aerospace industry. It took them 40 attempts to get their water displacing formula to work, but on the 40th attempt, they got it right in a big way. WD-40 was born. WD-40 stands for Water Displacement, 40th formula. That’s the name straight out of the lab book used by the chemist who developed the product. The first company to use WD-40 commercially was Convair, an aerospace contractor, to protect the outer skin of the Atlas Missile from rust and corrosion. The product worked so well that several employees snuck cans of WD-40 out of the plant in their lunchboxes to use at home. A few years later, Rocket Chemical Company founder and president Norm Larsen experimented with putting WD-40 into aerosol cans, reasoning consumers might also find a use for the product in their home workshops and garages. 1953 Rocket Chemical Company is founded September 23, 1953, by Norman B. Larsen, Gordon Dawson and John B. Gregory. 1957 Cy Irving assumes role of president of Rocket Chemical Company. 1958 WD-40 makes its first appearance on store shelves in San Diego, California. 1960 The company nearly doubles in size, growing to seven people who sell an average of 45 cases per day from the trunks of their cars to hardware and sporting goods stores throughout the San Diego area. 1961 The first full truckload order for WD-40 is filled to meet the disaster needs of the victims of Hurricane Carla along the U.S. Gulf coast. It is used to recondition flood and rain damaged vehicles and equipment. 1969 John S. Barry is appointed president and chief executive officer of WD-40 Company and renames the company after its only product, WD-40. 1973 WD-40 Company goes public and is listed Over-The-Counter. Stock price increases by 61% on the first day of listing. 1983 Sales reach $50.2 million. Many companies attempt to introduce imitation products, even going so far as to copy the distinctive blue and yellow can with the little red top. Tribe Members: 38 1990 Gerald Schlief is appointed president and chief operating officer of WD-40 Company. He is later appointed to chief executive officer. 1993 WD-40 Company celebrates its 40th anniversary by breaking the $100 million sales mark. The company is also listed among the Top Ten Most Profitable companies on the NASDAQ exchange. 1997 Garry O. Ridge is appointed president and chief executive officer of WD-40 Company. 2001 WD-40 Company adds Global Household Brands to its portfolio of brands. The addition of X-14®, 2000 Flushes® and Carpet Fresh® makes WD-40 Company a leader in household cleaning and maintenance products. Tribe Members: 227 2003 The 3-IN-ONE Professional line is launched. The WD-40 Big Blast® can is introduced in the USA, featuring a wide-area spray nozzle that delivers WD-40 Multi-Use Product quickly and efficiently over large areas. 2004 WD-40 Company acquires 1001®, the leading brand of carpet cleaning products in the United Kingdom. It also expands its 3-IN-ONE Professional line with the introduction of a heavy-duty cleaner degreaser, an engine starter and a high-performance lubricant. 2005 WD-40 Company introduces the WD-40 Smart Straw®, which features a permanently attached straw. This new Smart Straw Sprays 2 Ways™: as a wide spray with the straw down and a stream with the straw up. The Smart Straw also solves the number one complaint about WD-40 products: losing the little red straw. The 3-IN-ONE Professional line expands with the introduction of a dry lube to help lubricate and protect all types of surfaces without leaving an oily residue behind. Spot Shot Instant Carpet Stain Remover is released in a convenient trigger spray bottle. 2008 WD-40 Company converts its most popular-sized WD-40 Multi-Use Product cans to the Smart Straw delivery system. The official list of 2,000 uses for WD-40 Multi-Use Product appears for the first time, thanks to the help of WD-40 Fan Club members. Spot Shot introduces two new trigger products: Spot Shot Instant Carpet Stain and Odor Eliminator and Spot Shot Pet. 2009 WD-40 Company introduces WD-40 Trigger Pro®, a non-aerosol product with the same WD-40 formula for industrial consumers. WD-40 Company launches the BLUE WORKS® brand. BLUE WORKS is a line of specialty maintenance products designed exclusively for industrial users, with formulas that surpass industry standard testing. 2011 Capitalising on insights from the BLUE WORKS brand launch, WD-40 Company introduces WD-40 Specialist, a line of best-in-class specialty products under the WD-40 brand geared toward trade professionals. The initial product line includes a Water Resistant Silicone Lubricant, Protective White Lithium Grease, and Rust Release Penetrant Spray, containing Blu Torch™ Technology, a proprietary blend of synthetic additives. Tribe Members: 334 2012 WD-40 Company founds WD-40 BIKE Company, a brand focused exclusively on cycling-specific maintenance products. The WD-40® BIKE high-performance maintenance product line offers a range of products including wet and dry chain lubricants, a heavy-duty degreaser, a foaming bike wash, and a frame protectant. 2013 The WD-40 Company celebrates its 60th Anniversary. The WD-40 Specialist product line has grown to eight products. Five additional products have been added, including Rust Remover Soak, Long-Term Corrosion Inhibitor, Dirt & Dust Resistant Dry Lube, Machine & Engine Degreaser, and Electrical Contact Cleaner Spray. With the success of WD-40 Specialist, WD-40 Company decides to discontinue production of the BLUE WORKS brand, taking advantage of key learnings and applying them. 2014 WD-40 Company acquires GT85, a multi-purpose bike maintenance product sold primarily in the United Kingdom. 2015 WD-40 Company introduces WD-40 Flexible Straw™ in the USA. With an attached 8” flexible straw that bends and keeps its shape, it can reach the unreachable: tight plumbing spaces, behind engine blocks, hard-to-reach hinges, rollers and more. 2016 In 2016, WD-40 Company sticks it to gravity with WD-40® Specialist® Spray & Stay Gel Lubricant. With a no-drip formula that stays where it’s sprayed, it provides 12x longer-lasting lubrication on vertical surfaces and moving parts. Tribe Members: 445 2016 Later in 2016, four new high-performance greases join the WD-40 Specialist family. Their advanced, industrial-strength technology handles specific high-temperature, pressure and moisture challenges, while allowing them to be interchanged on the job without consequences from cross-contamination. NEW FLEXIBLE STRAW REACH THE UNREACHABLE FIND OUT MORE Privacy Policy UK Modern Slavery Statement Contact Us Change Cookie Preferences Contact Us WD-40 Company Ltd 252 Upper Third Street Milton Keynes MK9 1DZ +44 (0) 8449 800838 info@wd40.co.uk © 2021 WD-40 Company. All Rights Reserved Change Region