首 页 企业概况 资讯中心 钱江产品 钱江营销 投资者关系 人力资源 企业概况 公司简介 企业实力 钱江科技 企业文化 企业荣誉 品牌形象类 ---友情链接--- 贝纳利 中国 benelli generic keeway 真品验证 和平摩托协会 摩托财智 质量信息反馈 钱江OA 企业邮局 企业文化 CULTURE 一、钱江经营理念 企业愿景：打造世界级的摩托车制造企业 企业使命：永续经营 造福社会 企业精神：牢记使命 尽心尽职 善于经营 勇往直前 企业宗旨：为用户创造价值 质量方针：改善，改善，再改善。 安环方针：安全第一，环保健康，以人为本，全员参与；科学管理，遵纪守法，卓著绩效，持续改进。 营销理念：大营销、服务营销，差异化策略，巩固强势市场、拓展弱势市场，并力争取得最高占有率。 QJ's management philosophy: Enterprise vision: build a world-class motorcycle manufacture enterprise Enterprise mission: operate sustainably, benefit to the society Enterprise sprit: keep mission in mind, take pains and fulfill our duties, be skilled at management, march fearlessly onward Enterprise objectives: create value for users Quality policy: improve, improve, and improve Safty and environmental policy: safety first, environmental protection and healthy,people oriented,crew participation; scientific management, legal compliance, outstanding performance,sustain improvement Marketing philosophy: megamarketing, service marketing, differentiation strategy, solidify strong market, expand weak market, and strive for the highest marketing occupancy. 二、LOGO释义： 标志图形以钱江摩托QianJiang Motor的“Q”和“J”两个字母为设计元素。 a.色彩上，标准色采用中国红。红色是中国文化的底色，具有朝气、奋进、收获、生命力等象征； b.造型上，45度倾角，曲线和直线的对比，疏和密的变化，在视觉上表现一种速度感和凝聚力； c.标志造型沉稳中富有变化，平实中蕴含激情，抽象化的字母组合像一艘巨型帆船，遒劲饱张的风帆昂首破浪，喻意企业勇立潮头、永不驻足的奋斗目标； d.字母Q和J重叠交汇，演绎兼收并蓄、海纳百川的胸怀，囊括四海、远销五洲，又寓意在新的市场格局中，企业与客户互惠互利，共同发展的和谐关系； e.左下角加粗的线条增加了标志的厚重感，奠定钱江扎实根基的蕴义，秉承了大气、沉稳的企业形象； f.五条整齐排列的斜线既象征钱江人齐心协力、锐意进取的发展趋势，又体现蓬勃向上的精神风貌，同时还表达钱江人对消费者、对社会的一种高度责任感和义不容辞的使命； g.右上角犹如峰峦叠嶂，不断创新、不断腾飞的深邃寓意在简练巧妙的构图中浑然自成，“此则层峦叠嶂，与江势争雄峭。”以一种强烈的动感视觉冲击撷取五洲四海之气，预示着持续跳跃增长的发展趋势。 QJ LOGO interpretation The LOGO QJ logo originate from the abbreviation of QianJiang Motor as the design elements A Color, Chinese bright red as the standard basic color,reflects vigor, progressiveness, achievements and vitality in Chinese culture. B . Pattern, 45 degrees angle, a contrast of curve and straight line, changes of thinning and density,shows speed and cohesion visually. C From the Logo, we can see changes in steady, passion in plain. Abstract combinations of the two letters is just like a giant sailing, ploughed the sea at full sail., which also symblizes QJ’s fighting target and effort will never stop. D The overlap intersection of letters Q and J, not only interpret QJ’s capability of incorporating things of diverse nature, QJ’s tolerant and forgiving, and QJ’s products covering the world, but also mean that QJ looks for mutual benefit and harmonious relations between cooperators in the new market structure; E The bold lines marked in the left bottom increase the thick sense of the Logo, meaning the solid foundation of Qianjiang Enterprise, as well as a generosity and stable corporate image; F Five aligned diagonal is not only the symbol of Qianjiang people working hard together and forge ahead, but also embodies the spirit of vigorous. Meanwhile it is also the expression of Qianjiang’s high degree of social responsibility and the bounden duty to consumers; G Just like overlapping peaks which rises in the top right corner, the Logo shows that QJ’s continuous to innovate and improve. A strong visual impact to capture the dynamic opportunity, the Logo indicates the continued growth trend of Qianjiang. 三、品牌、钱江起源Brand and origin of Qianjiang 沧海横流，方显本色The great seas flow extensively, to show the real character 足迹印证着成熟的梦想 执着探索沧海的深邃 在商海的律动中 乘风破浪 勇立潮头 留下波澜壮阔的回响 Footprints indicate the mature dream Explore the deep sea persistently In the rhythm of business sea Ride the waves forward Stand on the tides bravely Leave behind the magnificent-scale reechoes ● 起步阶段：1985-1995年，钱江摩托从百余人、百万元资产发展到年产万台初具规模的摩托车制造企业，为今后的快速发展打下基础； ● 高速发展阶段：1996-2000年，钱江摩托引进外资，组建合资公司，股票成功挂牌上市，突破年产销百万辆大关，在产销量、经济效益方面居行业首位； ● 平稳发展阶段：2001-2005年后，励精图治、聚源强功、开拓创新、积极打造精品工程，使企业的各项指标稳居行业领先地位； ●进入国际化发展阶段：2005年10月成功收购了意大利百年摩企Benelli,建立钱江摩托在欧洲面向世界的前沿阵地，标志着钱江摩托已开始实施国际化发展战略。 ● Starting stage: During the years from 1985 to 1995, Qianjiang Motor has developed from over one hundred people and one-million-yuan capital to the annual production of 10,000 units to become the initial scale of motorcycle manufacturing enterprise, which lays the foundation for the future rapid development; ● High-speed development stage: Between 1996 and 2000, Qianjiang Motor introduces the overseas investment to form the joint-venture corporation. In this period, Qianjiang was successful to be listed on stock, and broke the critical one-million units in annual production and sales. QJ has ranked the first in the aspects of production and sales and economic benefits; ● Steady development stage: After 2001-2005 years, arouse all its efforts to make prosperous, collect the resources to strengthen the force, exploit and innovate, and build the excellent project actively, so as to let various indexes of our corporation to occupy the leading position of the industry; ● International development stage: In October 2005, QJ succeeded to purchase the one-hundred motor enterprise of Italy-Benelli, and set up the advanced position to face the whole world in Europe, which marks that QJ Motor has begun to carry out the internationalized development strategy. 四、国际化，四大品牌Internationalization the four major brands 海纳百川，有容乃大 The sea can hold the water from thousands of rivers; its greatness lies in its capacity. 全球化以飓风之势激荡中国，炎黄的天空豁然开朗。 改革开放、入世，中国企业国际化蔚然大观。 世界的中国，中国的世界， 让我们打通界域，合力锻造更大的辉煌！ With the world economic globalization, the future of China is suddenly enlightened. With China’s reform and opening up, as well as China’s entering WTO, the internationalization of Chinese enterprises flourish. China，from the world, to the world. Let’s get through the bounded domains, and open up a greater glory together! 国际化是钱江发展的重要议题。以国际化的视野，寻求全球顶尖技术合作，构筑高端技术平台，整合全球优势资源，利用BENELLI、GENERIC和KEEWAY三大品牌实现了对欧美各档市场、各类细分车型领域的覆盖。实施“世界品牌+欧洲设计+日本品质+中国成本”的经营策略，把钱江打造成世界级的摩托车制造企业，已成为全体钱江人新的关注焦点。 It is always an essential issue of being internationalization in QJ’s development. Taking things in an international perspective, looking for the world's top technical cooperation, building a high-end technology platform, integrating the advantages of global resources, as well as taking advantage of the three major brands BENELLI, GENERIC and KEEWAY , QJ has successfully expanded the markets of various types motorcycles in different levels in Europe and USA. “World brand, European Design, Japanese Quanlity and Chinese Cost” being QJ’s Marketing Strategy, QJ has confidence in becoming a world class motorcycle enterprise. KEEWAY KEEWAY是钱江摩托在欧洲注册的品牌。在全球化背景下诞生并成长起来的KEEWAY，如同一支火炬，在欧洲取得火种，迈向点亮全球的道路。 KEEWAY is the European_registered brand of Qianjiang Motorcycle of China. Born and growing under the backdrop of globalization, KEEWAY is a torch, ignited in Europe and on its way to light the world. GENERIC 总部位于奥地利，致力于打造一个完全自主创新的摩托车品牌。“品质卓越、设计创新、价格合理”是GENERIC奉行的座右铭，也是保证企业持续盈利的原动力。 Headquartered in Austria, Generic has been always dedicated in building up an innovative designer brand in the scooter market. “High-quality, design innovation, fair prices” is the motto, to which GENERIC committed itself, and from which this Austrian company will continue to benefit in the future. Benelli BENELLI（贝纳利）公司成立于1911年，位于意大利Pesaro市，是意大利最早的摩托车制造商，也是世界上历史最悠久的摩托车制造商之一。 自创建初期，BENELLI就不断地制造出堪称历史经典的车款，以纯意大利设计、纯意大利制造的高贵品质，被称为摩托车中的“欧洲贵族”。 BENELLI摩托车一直驰骋于世界级的赛车场上，曾经三次获得世界冠军，始终引领着世界摩托车行业的潮流，创造了一段辉煌的品牌历史。 2005年10月，钱江摩托成功收购这家意大利百年摩企，这是中国摩托车行业在欧洲收购著名摩企的第一家，也是中国机械行业真正实现跨国收购欧洲企业的第一家，填补了中国大排量高档摩托车、赛车等车种上的空白。 BENELLI was founded in 1911, located in the city of Pesaro, Italy. It is the first motorcycle manufacturer in Italy, and also is one of the oldest motorcycle manufacturers of the world. Since the early period of is foundation, BENELLI produced historical classic motorcycle s ceaselessly. The design is totally from Italy and the elegance of quality only manufactured in Italy made them known as "Aristocracy Motorcycle of Europe." BENELLI motorcycle has been running on world-class race track all the time, won the world champion for 3 times. BENELLI motorcycle led the trend of the world’s motorcycle industry all the time, and thus creates a glorious brand history. In October 2005, Qianjiang Motorcycle CO., LTD successfully made the acquisition of BENELLI—-the centuries Italian motorcycle enterprises at 6.93 million Euros. This acquisition is the first successful example for Chinese motorcycle industry to merge the famous Europe motorcycle industry. And Qianjiang Motorcycle became the first machinery industry in China successfully to made cross-border acquisition in Europe. The acquisition fulfilled the vacancy of high end motorcycles and racing motorcycles with large displacement in China market. 五、工作团队&合作team work & co-operation 百川朝海，毕力同心all kinds of rivers toward the sea, be of one heart and one mind 钱江打造了一支懂技术、会管理、善经营、敢开拓、能创新、有胆识的管理干部队伍，作为事业发展的中流砥柱；引进和培育了一批技术过硬、功底深厚、分工协作的技术专家与技术骨干队伍作为坚强后盾和强力支撑。 钱江通过多层次、多形式、多渠道地培育、邀请海内外权威专家、开展全球专业技术合作和产学研联合，实现了跨地域、跨国籍的全球化设计制造。 Qiangjiang builds a management team as enterprise development’s mainstay, which is wise to technology , good at administration and management, bold at exploitation and innovation, and courageous and intelligent; introduces and cultivates a team of technique professionals and backbones with firm and profound techniques and collaborative cooperation, as the strong back and supporting. Endeavored after multi-arrangements, multi-forms and multi-channels , we forge and invite authorities and experts domestic and overseas, to develop worldwide specialties cooperation and combination of production, study and research, realizing the global design production beyond zones and nationalities. 六、公益事业&环境保护&职工关怀commonweal business& environment protection& employee care ness. 上善若水，厚德载物the greatest benevolence is like water, the highest virtue tolerates all. 怀有仁爱之心谓之慈，广行济困之举为之善。作为国有控股的上市企业，国内摩托车行业江浙板块的龙头，钱江一直寻求企业与社会的长期和谐发展，追求企业最大利润化和社会贡献相结合的和谐，不仅承担起为社会创造财富、为政府提供税收的经济责任，更承担起合法经营、诚实守信、节约资源、保护环境、扶贫济困、热心公益等社会责任。 Charity means kindhearted and almsgiving the poor widely.As the state owned listed company, and the leader of Zhejiang and Jiangsu area of domestic motorcycle industry, Qianjiang has been seeking the long-term and harmonious development of both enterprise and society. Meanwhile it gives attention to both the company maximum profits pursuit and also the contribution to the society. Qianjiang not only afford the economic responsibility to create wealth for society, provide revenue for the government but also afford the social responsibility to running legitimate business, being honest and trustworthy, saving resources, protecting the environment, helping the poor and being public-spirited. 抗震救灾，钱江员工向四川灾区献爱心 情系“三农”工业反哺农业 “结对子”资助农村贫困地区教育 设立“北航钱江奖学金”奖励品学兼优学生 诚信纳税，拯救母亲河在行动 抵制毒品 参与禁毒宣传 无偿献血，让爱再延伸 清洁家园 青年团员齐动手 倾情赞助2007年中俄自行车爱好者跨国“和谐之旅” 七、大事记 ◆ 1985年生产出第一辆摩托车：250-B摩托车。 1994年被国家统计局评为“中国行业一百强”。 1996年钱江牌QJ125型摩托车被中国科学协会中华科技精品推展活动组委会、中国汽车工程学会评为“摩托车中华精品”。 荣获1996年“中华人民共和国海关信誉良好企业”荣誉。 1997年浙江钱江摩托集团有限公司率先在同行业通过德国TÜVISO9001认证。 1998年8月18日，“钱江”商标被认定为浙江省著名商标。 1999年5月14日，浙江钱江摩托股份有限公司在深圳证交所上市。 1999年12月5日，钱江迈向新世纪誓师大会在北京人民大会堂举行。 2000年9月被国家质量技术监督局授予“全国质量管理先进企业”。 2000年12月30日，年度第100万辆摩托车下线。 2001年7月荣获全国机械工业优秀质量管理小组优秀企业称号。 2001年被评为全国机械工业核心竞争力十强企业。 2001年荣列全国首批“重合同，守信用企业”。 2001年9月钱江QJ100摩托车（两轮）获首届“中国名牌产品”称号。 2002年钱江摩托获“中国驰名商标”。 2002年，KEEWAY（凯威）公司在匈牙利组建成功，并正式开始在欧洲销售“钱江”产品。 2003年钱江摩托成为“中国顶尖出口企业”。 2004年获全国首批“全国工农业旅游示范点”称号。 2004年，钱江QJ50T-22赢得德国慕尼黑国际摩托车展新产品外观设计第三名。 2004年9月钱江摩托车QJ100CC以上（含100CC）再次获“中国名牌产品”称号。 2004年12月28日，钱江摩托灯具检测中心获得中国实验室国家认可委员会（CNAL)认可。 2005年10月，成功收购意大利百年摩托车制造企业BENELLI（贝纳利）。 2005年11月，“钱江摩托”荣获中国制造行业内最具成长力的自主品牌。 2006年12月，钱江摩托荣获商务部2006年度“最具市场竞争力品牌”。 2007年，钱江摩托车QJ100CC以上（含100CC）第三次获“中国名牌产品”称号。 2007年，钱江内燃机被评为“免检产品”。 2007年，钱江摩托技术中心被授予“国家认定企业技术中心”。 孔子说：水有五德，因它常流不息，能普及一切生物，好像有德；流必向下，不逆成形，或方或长，必循理，好像有义；浩大无尽，好像有道；流几百丈山间而不惧，好像有勇；安放没有高低不平，好像守法；量见多少，不用削刮，好像正直；无孔不入，好像明察；发源必自西，好像立志；取出取入，万物就此洗涤洁净，又好像善于变化。水有这些好德处，所以君子遇水必观。 浙江钱江摩托股份有限公司 备案编号：浙ICP备09112686号-2 服务热线：4007000555 技术支持：麦麦科技 分享到：