About us Investors Join us Media Contact us Search 中文 Home About us What we know Optimising Cyber5 The pandemic shifted consumer shopping behaviours irrevocably, and the world of digital commerce shows no signs of slowing down. And as more consumers take to their devices every day to snap up the latest deals, the Cyber5 sale season has become more important than ever. Digital commerce came of age in 2021, and the traditional five day sales period between Thanksgiving and Cyber Monday, Cyber 5, is more prolific than ever. Last year digital commerce sales grew more than 30% in November and December in 2020, thanks to retailers extending the holiday season. So how can brands stand out from the crowd in this increasingly fierce and competitive market? Xian Wang, VP Retail Insights at Edge by Ascential, tells us just that. Watch our latest episode of Ascential Experts to learn how to navigate the ecommerce extravaganza, how the supply chain issues are impacting brands' strategies, and how to succeed in this new era of retail. About us Investors Join us Media Contact us Register Register for email alerts Subscribe for latest updates on reports, news and more Connect with us Ascential plc, The Prow, 1 Wilder Walk, London, W1B 5AP, UK Copyright © 2021 Ascential Terms & conditions Accessibility Privacy policy Cookies policy Email alerts Modern slavery statement By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see our Cookies Policy Cookies Settings Accept All Cookies

About us Investors Join us Media Contact us Search 中文 Home Investors Investor Contacts For enquiries by institutional shareholders of Ascential plc, please contact investor.relations@Ascential.com Rory Elliott Director, Investor Relations The Prow, 1 Wilder Walk, London W1B 5AP T: +44 (0) 207 516 5029 E: rory.elliott@ascential.com Louise Meads Company Secretary The Prow, 1 Wilder Walk, London W1B 5AP T: +44 (0) 207 516 5042 E: louise.meads@ascential.com For enquiries by private shareholders of Ascential, please contact: Equiniti Limited Aspect House Spencer Road Lancing West Sussex BN99 6DA T: 0371 384 2848 Website: www.equiniti.com Textphone: 0371 384 2255 For international shareholders +44 (0)121 415 0927 About us Investors Join us Media Contact us Register Register for email alerts Subscribe for latest updates on reports, news and more Connect with us Ascential plc, The Prow, 1 Wilder Walk, London, W1B 5AP, UK Copyright © 2021 Ascential Terms & conditions Accessibility Privacy policy Cookies policy Email alerts Modern slavery statement