HOME ABOUT CAPABILITIES WORK RESOURCES CAREERS CONTACT US A LUXURY INTIMATES BRAND CASE STUDY A luxury intimates brand experiences competitive disruption from digitally native newcomers. Goal Reach a wider, younger audience across four of its properties within the US and Canada. How We Did It PART I: Reworked Wacoal’s martech and tracking ecosystem and employed a ground-up approach to systems implementation. PART II: Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP). PART III: Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns. Results 41% increase in revenue generated by all paid media campaigns Q2 YoY. 236% increase in revenue generated by social media campaigns YoY, at a 361% return. 450% ROAS (450% TY vs 400% LY), thanks to the synchronous strategy between all paid media and collaboration with the demand team. Let’s Work Together GET IN TOUCH STAY IN TOUCH Our full-service digital marketing agency innovates and specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. CONTACT US TERMS & CONDITIONS PRIVACY POLICY