Senninger butcher's shop Supplier of a wide range of sausage specialties The Senninger butcher's shop, based in Saalbach in the Austrian state of Salzburg, was taken over by the Wiesbauer Group in 2011. Up to this point in time, the company had specialized in the production of standard sausage products (Frankfurter, Debreziner) for the catering industry and supplied around 40% of the produced amount to Wiesbauer even before the takeover. Due to numerous pending future-oriented investments, the Senninger family sold the small family business to Wiesbauer to ensure a successful continuation. After the takeover, difficult times followed due to a strongly fluctuating market situation in the first few years, which arose especially due to the raw material price situation on the market and the escalation of sausage casings at the time. Targeted measures to bring the Saalbach subsidiary back into the profit zone were consequently implemented by Wiesbauer. Among other things, it was decided to expand the range with new packaging options for special products such as bratwurst, Käsekrainer, Burenwurst, but also regional specialties such as St. Johanner. Therefore, the products of the butcher Senninger are offered on the market in various, innovative and practical packaging units. An essential building block for the company's current success was the expansion of sales activities in the well-known discount stores and traditional food retailers. In order to successfully implement these measures, Wiesbauer has already continuously invested in the Saalbach subsidiary in recent years - including in the largest continuous sausage system in Austria. Furthermore, the Saalbach company is now IFS and AMA certified with the active support of Wiesbauer employees With these investments and a structural expansion in the area of production carried out in summer and autumn 2015, the butcher's Senninger will continue to meet the ambitious sales targets with continuous, standardized and good-tasting sausage specialties in the future. While sales in 2011 were around € 2.5 million, the 2015 financial year saw a far above-average increase to around € 8.0 million. The Saalbach company employs 35 people under the management of Wolfgang Horngacher (photo left), who works closely with Wiesbauer CEO Thomas Schmiedbauer . Senninger butcher's premises Metzgerei Senninger GmbH Managing Director: Thomas Schmiedbauer Wolfgang Horngacher Vorderglemm 717 A - 5753 Saalbach Tel .: +43 (0) 6541 200 90 Fax: +43 (0) 6541 200 90 34 info@senninger-metzgerei.at www.senninger-metzgerei. at © 2016 Wiesbauer - Austrian Sausage Specialties GmbH Terms and Conditions Sitemap imprint Home Log in " This website stores cookies to distinguish you from other visitors. If you continue surfing on this website without changing your browser settings, you consent to the use of cookies. More information .