WI CEO AARON WALTON IS NAMED TO BOARD OF DIRECTORS OF HRC 10.07.21 WI CEO Aaron Walton joins the Human Rights Campaign (HRC) and HRC Foundation Boards of Directors. The HRC is the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization. LINK: https://www.hrc.org/press-releases/human-rights-campaign-announces-eight-new-members-of-boards-of-directors Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up

TEQUILA AVIÓN EMBEDDING A NEW BRAND INTO POP CULTURE THE CHALLENGE How to introduce a brand that was created from scratch into a category that has had many well-known brands. BARRIER The category has been dominated by Tequila Patrón with no strong contenders at hand. SOLUTION Integrate Avión into the HBO series Entourage, which aired 2004-2011 for 8 seasons, as a key element in the series, then introduce it as a real and authentic brand. Finally, demonstrate Avión’s evolving ownership and taste in the tequila category through the “Taste Elevated” campaign, along with competing for awards at major tequila tasting competitions. RESULTS After winning over consumers as an alternative to Patrón, receiving several prestigious tequila awards, and gaining a loyal following, Avion was acquired by Pernod Ricard. ADDITIONAL WORK Nike – Epic React Launch McDonald’s – Let Family Fun Reign Lexus – Lullaby DevaCurl – CurlWins Bristol-Myers Squibb McDonald’s – Pool Groove The Water Project – Humanizing a Global Crisis Spalding – True Believers Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up