Swiss digital TV leader aligns with newest technological trends Background Netstream is a Swiss company founded in 1998, that delivers Cloud, Connectivity, Voice, Hosting and Streaming services to business and private customers. In 2004, Netstream launched the first Web-Live-TV Streaming platform of Switzerland (ADSL.TV). Already having the website with streaming channels, set-top boxes, and mobile apps, Netstream now aimed at creating a high-performance Apple TV application that would provide the same content but on a subscription basis. Developed an Apple TV application with a strong competitive edge attracting new customers Achieved high app performance by pairing an Agile mindset with continuous deployment and delivery Ensured flawless app work by executing functional manual testing, retesting, regression testing and usability testing Required Strong competitive edge of the application to attract new customers Fast performing and user-friendly solution on a platform Quick and intuitive user interaction Personalised experience for each user Keep the users entertained at all times when using the application Achieved Reduced key handling, ergonomic and accessible interface, delightful visual design Adopted habitual interaction patterns Introduced “a favourite list of channels” feature Incorporated constant movement of the video content with animations Solution The Ciklum team studied the behavioural patterns of the audience, considering all the technical limitations that might appear along the way and adding the features that would make this application outstanding among other similar applications. The team made an extensive research of the Apple TV design guidelines, target audience preferences, competitors’ products inspection and industry-specific technical aspects. On the design side, the team figured out that the only way to ensure high app performance was to use mostly native patterns and to align the actions of the Home/Menu buttons with the swiping, clicking and tapping gestures to which Apple TV users are accustomed. The software development cycle was organised in such a way that every 2 weeks Ciklum team rolled out a workable artefact. Results The team’s efforts resulted in the fully functional new Netstream app with a fresh design, rich in subtle and feature animations. The Apple TV app was built in 4 months with TV Guide, Quick Zapper and Playlist Recordings features. The consequent result helped Netstream retain the existing customers along with contributing to their loyalty and attract a significant number of new customers. Knowledge of the business domain, the latest tech stack, fast pace, and continuous value delivery - these were the things we were seeking in a technology partner, and found in Ciklum Cinzia Lago Product Owner at Netstream Next story Mobile & web application to support organisational digital strategy Read more Important: Our website uses cookies to personalise content and ads, provide social media features and analyse our traffic. By clicking ‘Allow’ you agree to use statistics, marketing and preference cookies as further described in our Cookie Policy. Necessary cookies help website performance, you may delete and block all cookies from this site in your browser, however, they are essential to making the site work properly and may affect your experience. Allow