Utilities solutions Call tracking powers real change for utilities and energy providers Whether you're a gas company looking to improve your digital ROI, or you want to be the leading name for customer centricity in electricity, call tracking delivers results. Infinity works with both “Big Six” brands and newer suppliers to the market, setting exceptional standards for both service and results. Find out more Discover how to light up your customer journey According to Ofgem, over 5.8 million customers have switched electricity supplier in the last year and 4.7 million have switched for gas. This highlights both the importance of improving customer satisfaction, and being operationally efficient enough to maintain competitive prices. Find out more "The main benefit of having Infinity is knowing exactly which keywords are driving quality calls from PPC. Infinity is well integrated with Google Ads and their support team has worked hard to give us those vital insights." Simone Pignatelli Senior Digital Acquisition Manager | British Gas Business Read case study Loyalty What would a 1% improvement in your renewal rate mean? Our Conversation Analytics platform picks out the calls that went well and the ones that didn't, at scale. Use this insight to improve the outcomes of your calls, and reduce the number of your customers who switch. Smarter PPC Ensure your budget goes towards what works Infinity tells you what keywords, web pages, and marketing sources led to revenue-generating calls. British Gas used this data to reduce their PPC costs by 15% without any negative effect on their profits. Efficient Get to the phone faster, without wasting budget Use Infinity to identify when call demand is highest, and when you're keeping people waiting for the longest. Infinity's utilities and energy companies see their average ‘on hold' time drop by 32% in their first year with us. Vision What if you could serve every caller 30 seconds faster? 88% of customers hate having to repeat information provided via another channel. Infinity connects to CRM systems and identifies user journeys to help you deliver a more informed level of service. Find out more Conversation Analytics: When people talk, listen Conversations matter when it comes to satisfying customers. Infinity's Conversation Analytics platform allows you to capture invaluable data hidden inside every conversation. Manually sifting through call recordings is a laborious task that limits your team's productivity. With Conversation Analytics, you can analyse automatically at scale. This data gives you insights into your customer's experience. For example: Identify the type of call with over 95% accuracy How do they feel about your product? Did they make a payment? Are they switching from a competitor? What new issues are you unaware of? Sculpt your support By seeing the whole customer journey that leads to support calls, you will know where browsers are more likely to leave your website to call you. Sometimes a call is necessary, but for more simple issues Infinity can help deflect calls by creating more helpful website experiences. Find out more Fits your tech stack Infinity gives a warm welcome to over 45 other partners, as we integrate with key marketing and operations platforms from Google, Salesforce, Adobe, and many more. We are also adding more all the time, constantly helping clients streamline, optimise, and improve in new ways. Find out more "I have found Infinity by far the most informative and comprehensive call tracking system available. Infinity provides me with thorough and in-depth analysis not just for the PPC accounts I manage, but also for the SEO Manager for his analysis" Guy Mains PPC Manager | Opus Energy/MediaWorks Some of the utilities brands that already trust Infinity eBooks What do your clients look for in their home... ...and why does this matter to you? Discover five key household trends, and how you can use them to your advantage in our free eBook. Read the eBook Call us today on +44 20 8003 8600 to discuss the right package for your business or complete the form and we'll call you back. First Name Last Name Business Email* Phone Number* Job Title* How many calls do you receive per month?* - Please Select - 1 - 1,000 1,001 - 5,000 5,001 - 10,000 More than 10,000 Not sure Infinity needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. 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