Sensory Dimensions Home What We Do Case Studies Who We Are Our Clients Blog News Training Contact Us Twitter Facebook Youtube Linkedin Blog Filter by Service All Sensory Testing Qualitative Consumer Research Quantitative Consumer Research Product Optimisation Filter by Date All November 2021 October 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 July 2020 June 2020 April 2020 March 2020 January 2020 November 2019 August 2019 July 2019 June 2019 March 2019 January 2019 October 2018 August 2018 June 2018 May 2018 April 2018 June 2017 May 2017 April 2017 March 2017 August 2016 May 2016 April 2016 January 2016 November 2015 October 2015 August 2015 June 2015 April 2015 January 2015 November 2014 October 2014 March 2014 January 2014 September 2013 June 2013 April 2013 December 2012 November 2012 September 2012 May 2012 Capturing the full consumer experience through technology November 08, 2021 New Approaches to Sensory & Consumer Research Clearly in early 2020, like many industries, the market research industry was seriously challenged by the pandemic. But now in 2021, here we are, and the industry is flourishing. At Sensory Dimensions we embraced new ways of connecting with consumers and investigated methods of collecting robust... Read more NPD and the sensory experience October 26, 2021 The plant-based trend now has serious attention from manufacturers from start-up businesses to larger Food & Beverage organisations. Whilst some are witnessing success in their product development others have not quite hit the mark with consumer expectations. Creating a multi-sensory product experience as well as addressing the health and... Read more Defining Agile Sensory and Consumer Research October 12, 2021 Pre-Covid lock-down there had been a lot of excitement around building the philosophy of agile research into sensory and consumer research. As product development projects took a more iterative, test and learn approach so the demand for agencies to support this process by providing developers with supportive research services grew. These... Read more Sensory Dimensions & AI:The story so far May 18, 2021 Thames Valley AI Hub unites many academics, researchers, technologists, clinicians and business strategists to promote collaboration within the Thames Valley. At Sensory Dimensions, our attitude towards innovation is that new techniques and technology should provide better benefits for our operation and our customers. We rigorously test new... Read more The Value of Sensory in the Beauty Game April 21, 2021 Research amongst our Sensory Dimensions Community revealed that looking after one’s appearance was a morale booster during Lockdown with skincare and indulgence becoming the focus of those precious moments. The texture and fragrance of creams and lotions is without doubt a major contributor to their luxuriance and a driver of consumer... Read more Aligning brand values, packaging and the product experience March 31, 2021 The approach of Easter, and its link with chocolate, has reminded us of a confectionery case study that combined implicit techniques with explicit questions. Brand values, packaging and the product experience don’t always align, as they are often developed and researched separately, rather than as a holistic consumer proposition. A leading... Read more 12345611 Get In Touch Contact us to see how we could help with your business. Contact Us Contact Us Terms & Conditions Privacy Policy Cookie Policy Join Our Product Testing Community It's easy & simple, join now! Join Keep in Touch Instagram Twitter Facebook Youtube Linkedin Reading: 0118 207 5960 Nottingham: 0115 975 8720 Stay Informed Please use the form below to receive our regular newsletter © Sensory Dimensions 2021 Website by Yolk Creative