Calculators Contact Us Register Login Prudential Financial Advice Pensions & Retirement Investments Funds Insurance Help for Existing Customers Looking to reduce your investment risk? There is one important, yet simple step you can take. You can spread out your investment. Don’t put all your eggs in one basket When people think about investing – it often conjures up visions of high stakes and either winning big or losing everything. That’s sometimes because people think about investing in one company or one particular type of asset. If it does well, it’s great …but if it doesn’t perform well, then you can potentially lose some or all of your money. The reality is different types of assets are likely to perform well at different times. The problem is knowing when is the “good time” for your type of investment? That’s why one simple and easy step to reducing investment risk is to invest in something that spreads your money across different types of assets. This is called diversification and it means you don't have all your eggs in one basket. Helping reduce risk through an investment that spreads your money One type of investment that spreads your money is called a “multi-asset investment”. And Prudential can offer you a range of multi-asset investments. Your money is spread across a range of different types of assets. By spreading your money this way, it helps reduce the risk. For example, one year one type of asset may be performing well and another may be underperforming. If your investment is spread across both of these assets, over time the potential returns are more likely to be consistent than a fund which only invests in one type of asset. Please remember as with any investment the value can go down as well as up and you may not get back the amount you put in. An adviser can help you find the right investment for you Everyone is different in terms of the amount of risk they want to, and can take. So we have a range of investments to suit different needs. Speaking to a financial adviser can really help. It is a financial advisers job to find the best solution for you and recommend the right place for you to invest. Perhaps more importantly they will only ever recommend something that suits your needs and works for you. Our fund range includes: Passive Active Smoothed Passive funds Our passive funds spread out the risk by investing in a number of different assets, whereas typical passive funds only invest in one type of asset. We also have investment strategists making ongoing decisions about where to invest. A lot of other passive funds are just managed by computers rather than people and usually track something, for example a financial index. We combine both these approaches so our passive funds also benefit from some active management Want to find out more about reducing your investment risk? A financial adviser can tell you more about multi-asset investments and will recommend ways to make your money work harder and find the right investment for you. We offer a restricted advice service. Arrange a chat with us Homepage Investments Investment articles Looking to reduce your investment risk? Explore Home Pension & Retirement Investments Funds Independent Governance Committee Insurance Help for Existing Customers Financial Advice About About us Corporate Responsibility Careers Media hub Complaints data Modern Slavery Statement Sustainability Disclosures Whistleblowing Site information Security and scams Legal information Glossary Site map Accessibility Cookie policy Data Protection - How we use your personal information Prudential websites PruAdviser (for financial advisers only) M&G plc Prudential International Employers Trustees Corporate advisers Employees Contact us Call us Write to us Email us Speak to an adviser This website uses cookies Our website uses cookies. They are used to provide this digital service for you. In addition they help us to understand website performance, create relevant advertising & to personalise aspects of the online experience for users. For further Information about cookies and how we use them please see our Cookie policy page. Reject All Accept All Cookies Cookies Settings