Prev Next Hilton: Holipod A consumer-facing live experience to drive social media sharing The Challenge To convince consumers that Hilton Hotels aren’t just for business travellers. What We Did Hilton was sponsoring the utterly awesome Underbelly comedy festival on London’s South Bank – a huge outdoor space with a whole lot of footfall and the perfect opportunity to create an incredible consumer experiential activity. We realised that to change perceptions, we needed people to experience Hilton’s fun side. So Smyle came up with the idea for Hilton Holipods, a fun-filled virtual holiday activation featuring three distinct true-to-life scenes from Hilton Hotels. Passersby could bounce on beds, start a pillow fight or play with inflatable ice creams whilst posing to create off-the-wall videos to share on social profiles – ideal for extending impact even further. Smyle’s technical knowhow meant we were able to come up with a world-first for a consumer experiential activation – we designed an amazing 60 camera-rig solution which let us bring the three poses together into one really cool film. Holipod visitors could enter their data for the chance to win fantastic prizes, driving greater social media sharing and getting everyone into the Hilton holiday vibe. The Effects Hilton Holipods became the ultimate summer must-visit destination over a three-month period, with the hotel chain seeing a huge consumer uplift in online searches. There were thousands of hits on social media sharing platforms, plus PR coverage across trade and consumer press. Together, Smyle and Hilton reached a vast global audience, all from a popular London tourist hotspot. Other work Samsung: Life Unstoppable Ellen MacArthur Foundation Summit, 2020 Previous Next Facebook Twitter LinkedIn Instagram T: +44 (0)1992 535 535 E: hello@smyle.co.uk Get in Touch Privacy Policy Cookie Policy Job Applicant Privacy Notice © 2021 Smyle is part of Smyle Group Ltd, legally trading as Smyle Creative Ltd, a company registered in England and Wales Company Number 06095949. Country House The Lockhouse, Mead Lane, Hertford, SG13 7AX Townhouse Angel Corner house, 1 Islington High Street, London, N1 9LQ

Get in touch We offer virtual and hybrid events for businesses looking for new approaches to reaching event audiences. Please contact us to talk about our digital events solutions – we’d be happy to discuss your plans with you. Or if you’d simply like to find out more about Smyle, please get in touch. We’re always happy to have a chat. Country House Smyle The Lockhouse Mead Lane Hertford SG13 7AX +44 (0)1992 535 535 hello@smyle.co.uk Townhouse Smyle Angel Corner House 1 Islington High Street London N1 9LQ hello@smyle.co.uk Facebook Twitter LinkedIn Instagram T: +44 (0)1992 535 535 E: hello@smyle.co.uk Get in Touch Privacy Policy Cookie Policy Job Applicant Privacy Notice © 2021 Smyle is part of Smyle Group Ltd, legally trading as Smyle Creative Ltd, a company registered in England and Wales Company Number 06095949. Country House The Lockhouse, Mead Lane, Hertford, SG13 7AX Townhouse Angel Corner house, 1 Islington High Street, London, N1 9LQ