THE ONLINE REVOLUTION IS JUST STARTING SHAPING THE FUTURE OF ECOMMERCE WHO WE ARE WE INVEST IN, DEVELOP AND RUN EARLY STAGE ECOMMERCE WE BELIEVE THAT GREAT PEOPLE CREATE GREATER COMPANIES WE MATCH ENTREPRENEURS WITH ECOMMERCE FACTORY OUR PORTFOLIO Östgötagatan 100 • info@nordicetail.com Website uses Cookies

WHO WE ARE WE INVEST IN, DEVELOP AND RUN EARLY STAGE ECOMMERCE WE BELIEVE THAT GREAT PEOPLE CREATE GREATER COMPANIES WE MATCH ENTREPRENEURS WITH OUR ECOMMERCE FACTORY EARLY STAGE E-COMMERCE We are excited about "complicated" offline verticals We deploy our experience from multiple e-commerce projects We work with management to develop growth and profitability We invest time to understand challenges in strategy, operations, marketing etc. We create action plans and we help implement them GREAT PEOPLE CREATE GREATER COMPANIES We attract the most exciting entrepreneurs based on our model We replace, recruit and motivate key staff in portfolio companies We attract top e-commerce talent in central functions that we share THE E-COMMERCE FACTORY Smaller e-commerce companies struggle to attract and afford the necessary competence, people and systems to fast-track growth. We have built an e-com factory that experts and executes everything an e-com business needs - except the specific industry knowledge. We call it the power of experience! We help our portfolio companies reach world-class within... Strategy and operational coaching Business development Marketing Finance and accounting Customer service Logistics Procurement Pricing IT development and IT systems

WE INVEST CAPITAL AND ACCESS TO OUR E-COM FACTORY We invest access to our e-commerce factory including people, experience, systems, workflow etc. A project could run over one or two years during which we build up the companies competence in key functions based on our expertise. During this time, the company plugs into our e-commerce factory in selected or all functions which enables smooth operations and focus on growth. When needed, we also invest capital. PLUG IN - PLUG OUT During the first phase of our investment, we strengthen the company with competence and resources in key functions. However, as time goes on, we work hard on building the companys own abilities and people, so that the ’nestling’ will be ready to fly on its own wings when the time come. We call it the ’plug-in / plug-out’ process. WHEN WE INVEST, WE LOOK FOR... Large Market Opportunity Strong Management or entrepreneur An unsatisfactory customer experience off-line Barriers to Entry like a complex value chain or defensive suppliers

Torkel Hallander FOUNDING PARTNER Marcus Fredriksson FOUNDING PARTNER Oscar Fredriksson FOUNDING PARTNER Victor Fredriksson FOUNDING PARTNER Svante Andersson CFO Manne Jansson MARKETING MANAGER Carina Johnsson HEAD OF SALES Alma Redzic HEAD OF ACCOUNTING Pär Welinder WAREHOUSE