Pentland About us Search Building a family of brands for the world to love, generation after generation Pentland Brands is the name behind some of the world’s best sports, outdoor and lifestyle brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse, SeaVees, Red Or Dead and Mitre. We’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly or by licensees and distributors. View our story From first steps to great achievements Our brands are there in the moments that matter, from first steps to great achievements. In an ever-changing world, we want to be there for more people, in more of those moments. This drives everything we do. Like the great athletes and ambassadors we have the privilege to work with, we’re a constant work in progress, an evolving story. We are at our best when we’re bold in our decisions, focused in our actions and playing to our strengths. As a family business, not a corporation, we believe in the power of the collective. Every individual has the power to help shape the Pentland of the future. Your potential is our potential, and it’s our relationships that build and grow brands that last. We are Pentland Brands and together we make brands matter. Our approach Our strategy is to grow our brands sustainably by investing in them over the long-term. We invest in our people, our platforms and our portfolio to build brands that are loved by consumers across the world. Being a responsible business has been important to us from the beginning. We pride ourselves on creating brands with a social purpose and we’re committed to making a positive impact on people and our planet. Positive business We believe that it is our responsibility to work ethically, transparently and sustainably. Our Positive Business strategy sets out our commitment to take action, for people and our planet. The strategy focuses on three key areas where we can make a positive impact – building purpose-led brands, reducing our environmental footprint and promoting circularity and collaboration. Diversity and inclusion We want to be a place where everyone is welcomed, supported and encouraged to grow and contribute. That’s why we’re working to level the playing field, by building diversity and inclusion into everything we do – from our recruitment processes to our brand campaigns. We value different perspectives which is why we pay particular attention to inclusion. We believe that building diverse teams will allow us to drive performance, innovation and growth. That’s also why we’ve formed a D&I Positive Business squad, made up of passionate people across the business, to drive forward our D&I initiatives. Our pledge is to build a business that is: Positive: D&I is powered by our people and our brands Inclusive: everyone feels a true sense of belonging Diverse: we strive for better representation across our business to reflect the diverse consumers we serve Our people We recognise that diversity and inclusion is a broad topic, encompassing a range of important issues. As a result, we’ve made the decision to focus on the areas where we believe we can make the biggest difference. This includes improving the representation of women and people from ethnic minority groups in Director level roles. We plan to do this through a combination of continued succession planning, talent pipeline development and external recruitment; aiming to have at least 43% female and 15% people from ethnic minority groups by the end of 2022. Our brands We’re constantly looking at how we can be more relevant through understanding, reflecting and celebrating the diversity of the consumers who love and buy our products. We’re therefore committed to building diversity and inclusion into our brand campaigns, our brand ambassadors, product innovation and design. Awards and recognition You know you’re getting it right when others start taking notice. Here are some of our proudest achievements. News alerts Get exclusive news, announcements and updates Email Address Pentland Brands Ltd would like to keep you updated about our latest news. If you would like to receive this, please enter your email above. See our Privacy Notice for more information on how we handle and use personal data including how to withdraw consent at any time. Accessibility Terms of use Cookie policy Privacy policy Section 172 statement Pentland Brands Careers Positive Business report Modern slavery report Gender pay gap report Contact us Anti-Bribery and Corruption Policy Pentland Group Pentland Group tax strategy Instagram LinkedIn Twitter Facebook © 2021 Pentland Brands Limited. All rights reserved. All trademarks acknowledged. This website uses cookies We use cookies to improve your experience. You can change your cookie preferences for this site on our Cookie Settings page. By using our site you are accepting our Privacy Policy. Accept