HOME Our Transformation The interactive story of our transformation Menu Twitter Facebook Our transformation PMI’s journey to deliver a smoke-free future Philip Morris International (PMI) is widely known as a cigarette company. But in 2020, we issued our Statement of Purpose, reaffirming our 2016 commitment to deliver a smoke-free future. We have focused on developing, scientifically substantiating and responsibly commercializing smoke-free products that are less harmful than smoking, with the aim of completely replacing cigarettes as soon as possible. PMI believes that with the right regulatory encouragement and support from civil society, cigarette sales can end within 10 to 15 years in many countries. Our innovative alternative products do not burn tobacco or create cigarette smoke, and therefore generate significantly lower levels of toxic substances compared to cigarettes. We are actively accelerating the decline of cigarette smoking beyond what can be achieved by traditional tobacco control measures alone. A smoke-free future is within reach, and the benefits this could bring to adults who would otherwise continue to smoke—and therefore to global public health—are enormous. Our scientists have developed a new category of smoke-free alternatives to cigarettes, which heat but do not burn the tobacco. We have also developed and commercialized e-vapor products, which vaporize a liquid solution containing nicotine and flavors. The totality of our studies indicates that, while not risk-free, switching completely to our smoke-free products is likely to present less risk of harm than continued smoking. Why have we staked our future on smoke-free products? Because it’s the right thing to do. Back in 1997, the UN Focal Point on Tobacco or Health stated that every effort should be made to reduce the toxicity of tobacco products. We’ve risen to that challenge. For more than 20 years, we’ve been working on developing and scientifically assessing less-harmful alternatives to cigarettes that do not create smoke, because they do not combust. Our smoke-free strategy complements efforts by the World Health Organization (WHO) to tackle smoking, and our aspiration is to reduce smoking more than three times faster than the target they have set. A smoke-free future is a science-led future Play Play Seek % buffered Current time 01:41 Toggle Mute Volume Toggle Fullscreen Read more PMI: A company in transformation towards a smoke-free future Delivering a smoke-free future xxxxxxxxxxxx Share this story Facebook Twitter LinkedIn Mail Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainability Careers Our Business Who We Are Corporate Governance Our Standards Our Views Inclusion and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL