Services Our Work Industries Insights About Contact Us Call Us Today: Conversion Rate Optimization for addiction treatment Targeted messaging, strategic design, and objective testing increases admissions from your website traffic. Contact Us Conversion Rate Optimization to Quickly Increase Admissions Conversion rate optimization, or CRO, is a method of making sure you are capturing as many leads and admissions as possible from your website. This is a creative and scientific way of making your digital presence as compelling as possible. Active Marketing has multiplied website leads and admissions for clients using CRO. CRO is an objective and transparent way of measuring the improvement of your site’s performance. At Active Marketing, we start with an industry-smart hypothesis about how we can improve one aspect of your site, build a variation, and test it against the current version. By tracking conversions and other behavior data, the truth is in the numbers. Every Website Can Always Perform Better When you first publish your website, you think you are telling your audience what they need to hear. You think you are putting your brand’s best foot forward. But how do you know for sure? Some things that we frequently hear from clients post-launch are questions like “What if we change this color to that? What if we word this section like this instead? What if we put this kind of content below this kind of content?” CRO answers those what-if questions in an objective and meaningful way. CRO Focuses on the Bottom of Your Sales Funnel SEO and CRO are distinct kinds of strategies. SEO focuses on getting your target audience to your site. CRO focuses on getting your target audience to take the next step and reach out. How do we do this? We start with an educated hypothesis about one aspect of your site that we believe will improve your site’s ability to generate qualified phone calls, VOB form submissions, or web chat engagements. Next, we set up an A/B test to compare the performance of the original version against the hypothesis-based variation. It is essential to track conversions to see which version brings you more business. If the variation wins, we replace the original version with it. Develop another smart hypothesis and repeat process. We Make Sure Your Site is Working as Smart as Possible We love data because we know that objective information helps business leaders make smart decisions. When it comes to conversion rate optimization, you can count on us to come forward with a smart hypothesis, create a sound experiment with a control and variation, and test objectively for statistical significance. We’ve been in the industry for 20 years. We know the market. We’ve tested many hypotheses specifically for addiction treatment websites. We leverage what makes your brand unique to drive conversions from people looking for your services. We are ready to make your website work smarter for you. Call Us Today: 1 (877) 850-7177 Home Our Work Blog Contact Privacy Policy Terms & Conditions Site Map © 2021 active marketing. All Rights Reserved.