ABOUT SERVICES RESULTS BLOG CONTACT Public relations is not about broadcasting messages. It’s about engaging influencers and building passionate evangelists. At Sterling, we build tech PR programs to do exactly that. PUBLIC RELATIONS Airfox: A Bold Blockchain Brand Identity Blockchain, Airfox Establishing a clear and uniform brand identity is vital for any company, let alone a startup in a nascent industry where the rules are still being written. SHARE CONTENT MARKETING, PUBLIC RELATIONS uSens: Leveraging Created Content to Land a Feature AR/VR, Augmented Reality, Technology, Virtual Reality, uSens Augmented reality and virtual reality (AR/VR) are hot technologies in Silicon Valley. With dozens of scrappy startups in the region clamoring for attention, Sterling got creative with content. SHARE CONTENT MARKETING, PUBLIC RELATIONS Genesys: Increasing Share of Voice by Sharing a New Voice AI, CX, Genesys Sterling helped Genesys overhaul its positioning from legacy contact center software provider to innovative global customer experience (CX) leader. We revamped messaging, trained key spokespeople for media interviews, and leveraged investment and… SHARE CONTENT MARKETING, PUBLIC RELATIONS, SOCIAL MEDIA, VIDEO PRODUCTION, VISUAL MEDIA Greenwave Systems and the IoT Guru IoT, Technology, Greenwave Systems Life is all about connections for global Internet of Things (IoT) software and services company Greenwave Systems®. Greenwave’s AXON Platform® easily manages a diverse array of IoT devices to provide… SHARE PUBLIC RELATIONS Health2047: Solving the Biggest Problems in Healthcare Biotech, Services, Technology, Health2047 When an organization as large and prestigious as the American Medical Association (AMA) invests $15M as the founding partner in a brand new kind of company, people are going to… SHARE PUBLIC RELATIONS Medallia CEMents its Market Leadership Software, Medallia Epic funding by Sequoia solidifies tech unicorn’s position as the gold standard in the Customer Experience Management space Within industry circles, Medallia has been regarded as the market leader in… SHARE PUBLIC RELATIONS Tech + Fashion = Funding! Technology, Ashley Chloe Helix Cuff Kickstarter Campaign Triggers Funding Tsunami The marriage between fashion and technology is not always easy, but for digital fashion accessories brand Ashley Chloe, the goal is to achieve… SHARE PUBLIC RELATIONS Securing Client Coverage in Tier-One Publication Forbes Software, Forbes, TIBCO Jaspersoft Sterling pitched the TIBCO Jaspersoft 6.1 update, highlighting its new mobile offering and enhanced features. Adrian Bridgwater of Forbes covered the news in this greater storyline piece that showcases how cloud applications are becoming easier to build. SHARE PUBLIC RELATIONS Sterling Helps IoT Client Comment on Hackers Targeting Smart Cars IoT, Software, U.S. News & World Report, Greenwave Systems Sterling’s rapid-response efforts yield prominent coverage in the U.S. News & World Report for client Greenwave Systems, by commenting on the latest news about hackers targeting smart cars. SHARE PUBLIC RELATIONS Sterling Secures Coverage for TIBCO Jaspersoft 6.1 Software, TIBCO Jaspersoft Sterling assisted TIBCO with the launch of Jaspersoft 6.1, the newest version of its TIBCO Jaspersoft business intelligence analytics platform, by securing coverage in outlets like Network World, eWeek, and Talkin’ Cloud. SHARE PUBLIC RELATIONS Landing a Coveted Contributor’s Slot in a Tier 1 Business Magazine Software, Fortune, Medallia For Medallia’s VP of People & Culture, Sterling nailed down a regular monthly contributor slot in Fortune Magazine’s Leadership Insider Network. The opportunity to comment on a broad array of business topics raises Medallia’s visibility with its target C-suite audience. SHARE PUBLIC RELATIONS Business Insider Coverage Focuses on Client’s Long-Term Vision Cleantech, Hardware, Business Insider, Arx Pax, Hendo Hover Sterling secured this Business Insider story on Arx Pax’s vision to hover a building and its integration of ShakeAlert into the tech. In the article, Biz Carson discusses the company’s MFA tech, the three-part foundation system, and how the high-tech solution differs from the foundation patent. SHARE PUBLIC RELATIONS NPR “Considers” Ascend Foundation Study on Asian Leadership Glass Ceiling Services, NPR, Ascend Foundation Sterling spearheaded this 2-part report on National Public Radio’s All Things Considered program. The stories of 4 Asian American entrepreneurs substantiate the conclusions of the Ascend Foundation’s report on the Silicon Valley leadership gap. SHARE PUBLIC RELATIONS How Can Asians Break the High Tech Glass Ceiling? Services, Ascend Foundation Ascend Foundation contracted with Sterling Communications to bring media attention to their study on the Asian glass ceiling in Silicon Valley. Launching at the start of Asian-Pacific American Heritage Month, Sterling's effort resulted in coverage in hundreds of online media sites, TV, and radio. Highlights include the Associated Press, Bloomberg TV, Fast Company, Los Angeles Times, NBC News, and NPR's All Things Considered. SHARE PUBLIC RELATIONS CEO Quoted in CIO’s “9 Ways to Bolster Public Relations and Media Outreach” Services, CIO, Sterling Communications CIO’s Jennifer Schiff included a tip from Sterling’s CEO, Marianne O’Connor, on improving public relations and media outreach efforts. Read the full article here. SHARE NEXT » About us. Sterling is Silicon Valley’s creative PR agency. We use public relations, digital marketing, and communication strategies to build bold tech brands. Site Map | Terms | Privacy Contact us. go@sterlingpr.com careers@sterlingpr.com +1 (408) 395-5500 Hire us. Communications strategy Public relations Digital marketing Social media Website design Video production Content marketing Follow us. Newsletter Twitter Facebook Instagram LinkedIn YouTube © 2020 Sterling Communications, Inc. Beholden to nothing but results.