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blog CONTACT MENU Join us We’re growing fast and always happy to welcome new talent! If you would like to join us, please take a look at the openings and get in touch. We’re looking for smart people who like both to be challenged and a good laugh, and will embrace our values of excellence, sharing, and caring. Type of contract Function Location This site uses cookies See cookies policy terms ? This website uses cookies for analytics and advertisement purposes. You can change the to set up anytime by clicking on the cookies tab at the bottom of the page. Accept everythingDecline everything Manage cookies >

FREN中文 ABOUTCONTACTGLOSSARY Churn Churn refers to a company’s loss of clients or subscribers. For the good of the company, the churn rate (also called turnover or attrition rate) must be carefully monitored, as it ultimately reveals decrease in customer loyalty. Churn rate is calculated by dividing the number of lost clients by the total number of clients for a given period. This concept is key for service industries where subscriptions are essential and client loyalty is primordial, such as banking, insurance, telecommunications, or energy. Churn rate = # of lost clients / # of total clients RELATED WORDS CohortCRMPredictive (analysis)PRMScoring / This site uses cookies See cookies policy terms ? This website uses cookies for analytics and advertisement purposes. You can change the to set up anytime by clicking on the cookies tab at the bottom of the page. Accept everythingDecline everything Manage cookies >