HOME Videos The importance of taste The Importance of Taste 1:14 The importance of taste 01 Sep 2019 · 1:14 to watch We’ve developed a product that no longer burns tobacco. Watch more videos Why burning is the main problem 1:15 to watch Real stories: Be inspired by those who quit cigarettes 1:18 to watch PMI's vision for smoke-free future (without cigarettes) 1:54 to watch Share this video Facebook Twitter LinkedIn Mail Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainability Careers Our Business Who We Are Corporate Governance Our Standards Our Views Inclusion and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL