Your partner for fashion Our customers benefit from our decades of expertise in the field of trends and fashion. From central purchasing to sales, from marketing and advertising to employee training, we offer a comprehensive service portfolio that guarantees efficient purchasing management. CONTENT DEPARTMENT STORE The Katag content portal has been further developed: From August 18th, the switch will be made to the new, more modern and user-friendly system called contentKAUFHAUS. The feedback over the last few years has shown that you value the offer very much, but a subscription is not always desirable. Therefore, the TRADING UP offer in Cologne was reprogrammed as a shop, which now enables Pay-Per-Download. An online department store full of campaigns, ideas, photos and of course the right content for the KATAG brochures. Digital and analog. Register and see for yourself! https://content-kaufhaus.de/ PURCHASING The heart of KATAG AG are its lifestyle-oriented exclusive brands for women, men, children, lingerie and home. Each brand team consists of several product managers for a wide variety of product areas as well as designers and is managed and responsible by the Head of Brand. At eye level with the leading industrial brands, the KATAG exclusive brands are consistently strategically structured and created according to style worlds. Here, the most diverse worlds from premium, mainstream to the price range are addressed. Thanks to this consistent approach, each KATAG brand has its own DNA. In addition to being up-to-date with fashion, the high margin is a particularly decisive factor for our retail partners and thus ensures returns and success. The registered trademarks of KATAG bear the names: (The Mercer) NY Clarina Basefield In Linea Fry Day Woman Commander Staccato Jette by Staccato Living dreams Jette Toni Gard MYVEO ONLINE TRADE MEETS STATIONARY TRADE With the interplay of different components, myVEO brings the current trend of digitization to stationary retail. myVEO makes shopping an experience and increases sales. The level of service is increased and modern technologies distinguish every company as a carrier of innovation! Modern brand presentation through myVEO Instore TV Online reservation service through the digital shop window with myVEO WEB Online sales, also via marketplaces, with the help of myVEO Shop The myVEO marketing mix makes the customer's wish for unlimited shopping pleasure come true through the interplay of the various components! icon__button 360 ° MARKETING Our retail partners benefit from a comprehensive service of modern and individual marketing tools that, in a combination of online and offline channels, help to generate frequencies and income. Brochures and direct mailings are just as much a part of this as online content (spots and postings for Facebook and Instagram, sliders for websites, etc.), newsletters, sales support at the point of sale, in-store TV content as well as events and activities in the field of social media. All online and offline measures can be customized and both content and design can be adapted to the wishes of our retail partners. Over 60 brochures pa: Mainstream: brochures with KATAG brands and external (manufacturer) brands Price: brochures in the lower price segment In each case coordinated with the brochures: online and offline marketing measures Made-to-measure advertising material: Individual solutions with your own goods or individual KATAG selection Photo service Aside from that: Conception and implementation of an individual advertising presence Holistic umbrella brand concepts and strategies for high-frequency retail appearances Individual marketing advice Individual concepts, meaningful content and attractive design are a matter of course for us. We are always at your disposal for a personal offer! DISTRIBUTION The KATAG sales team advises the partner companies with the following dual approach with regard to the division of space, the brand structure and the shares of the KATAG exclusive brands. Implementation of high-yield and attractive competence departments, optimal, location-related system or shop space share, services such as advertising and marketing, IT and business consulting round off the competent sales support of our retail partners. KATAG MARKENKONTOR (KMK) The KATAG-Brandenkontor, which was founded in 2004 by well-known KATAG trading partners, forms the framework for cooperation with the branding industry - it is therefore not just a point of contact, hub and switching point for targeted communication. The KATAG central settlement also offers an important module for cooperation. The fast and secure payment processing optimizes the regulatory processes for industry and trade. Between the KATAG partner companies and around 800 of the leading brand suppliers, the KATAG-Brandenkontor, as an operative and neutral interface, offers both sides the opportunity to develop and intensify partnerships over the long term. KMK reaches the entrepreneurs and offers active support of the communication between suppliers and dealers through targeted approach, Seasonal KMK supplier workshops and ERFA conferences form the platform for information transfer and the exchange of experience as the basis for seasonal supplier discussions Data warehouse benchmark data, market analyzes and customer surveys on market developments, suppliers, product ranges and potential form the basis for qualified growth and greater market coverage Clear competitive advantages through qualified and individual cooperation models Active support of communication between supplier and customer through targeted marketing via email, circulars, KATAG news Active support of communication between supplier and end user through 360 * marketing The KATAG brand day is a day of information, communication and interesting exchange between the KATAG industrial partners and the entrepreneurs of the KATAG partner companies. New strategies, new concepts, new ideas are presented close to the base CONSULTING Our work, values and guidelines are based on the assumption that people only work together Corporate culture shape and through reflection a positive action can trigger in the interests of the company. We create the conditions for our work through communication, networking and know-how transfer. In our modules and various project work (with major and sub-projects) we use the network of our partners from trade and industry. Our core components are: Organizational- & Strategy development ERFA planning Academy Other services You can find more information on our website at https://katag-consulting.de/ #COMMUNICATION #NETWORKING #KNOWHOWTRANSFER OTHER SERVICES We have numerous for our KATAG partners Framework agreements on preferential terms closed with various service providers. Our partners can already use these services on the KATAG appin the "Other services" tile at any time. You can find more information about our other services on our website https://katag-consulting.de . ACADEMY The KATAG Academy offers you and your employees a multitude of opportunities to develop the “ human resources ” of your organization in a targeted manner and to use the creative potential of your employees. Our experienced speakers from various industries enrich our KATAG Academy's range of training courses. The variety of our seminars is preferably tailored to the textile industry. Therefore, goods, sales and purchasing topics are just as important components as, for example, leadership and social media training. Open training courses, target-group-specific specialist seminars and tailor-made in-house training courses are available to you for this purpose. In addition, we offer you and your organization the opportunity to train yourself in various webinars. In our webinars, current topics in particular are quickly taken up and dealt with. RANGE COMPARISON The range comparison offers our partners a benchmark system based on a modern data warehouse. The company's own performance can be compared online with the current market figures. Analyzes are possible using table-oriented comparisons and advanced dashboards. Furthermore, an iPhone app is available as a mobile application for the participant when they are out and about. In numbers: Annual sales volume:> 1 billion euros Number of participating companies: 80 Locations: 190 CLEARING CENTER The bedebe clearing center is a 100% subsidiary of KATAG AG and as such a part of the KATAG system house. Hiltes International Partners (HIP) is a joint venture between Hiltes Software GmbH in Leer and the bedebe clearing center in Bielefeld. The system partnership between the two software and service providers has made it possible to combine the core competencies of the Hiltes company in the field of merchandise management with the core competencies of the bedebe clearing center in the areas of central master data maintenance and provision, the EDI clearing center and a range comparison in our centrally created data Unite warehouse. Here you can find more information about the bedebe clearing center . icon__button LOGISTICS KATAG AG operates a logistics center in Bielefeld for the entire distribution of goods, including NOS processing, on around 15,000 square meters of storage and processing space. Thanks to an integrated logistics concept, KATAG AG is able to guarantee a first-class supply of goods "just in time" at optimal conditions for our partner companies. In the field of procurement logistics, a competent, worldwide network of excellent service providers guarantees the delivery and transport of our goods. The KATAG logistics service portfolio for our retail partners: Coordination of the worldwide transport of flat and hanging goods (truck, sea, sea-air, air) Import of goods and customs clearance for free circulation within the EU Picking, consolidation and distribution of the goods Just in time - shipping to partner companies throughout Europe on the requested date NOS 24-hour delivery service Notification of shipments using DESADV for our EDI partners State-of-the-art shipment tracking through "Tracking and Tracing" Freight agreements (framework contracts) with carriers and forwarding agents for our partner companies Central freight accounting with the service providers DPD, Hellmann / system alliance, DTL and Logwin Control of freight invoices Monthly billing via KATAG AG You can find more information on this topic as a partner company on our intranet under Logistics . INSURANCE The trading partners of KATAG AG form the largest customer group of the clients supported by the KATAG insurance service. The service package extends from risk analysis to the creation of coverage concepts and support during the contract period to claims processing. You can find more information about the KATAG insurance service here . Services Career Download Customer portal Our online shops themercerny.com basefield.de staccato.de katagprofession.com imprint | data protection © 2021 ALL RIGHTS RESERVED. COOKIE SETTING Please make a choice. For more information on the effects of your choices, see Help . Data protection . Allow all cookies Allow only first-party cookies Do not allow tracking cookies MAKE A SELECTION TO CONTINUE HELP