Elmwood WorkAboutCareersPeopleNewsContact Compliments, critiques and the conversations in between New York 02:26 PM ALL IDEAS ANNOUNCEMENT ANNOUNCEMENT Nov 30, 2021 MSQ Acquires Elmwood and Merges with Holmes & Marchant to Respond to Brand Industry Needs IDEAS Nov 18, 2021 Our Global ECD Hosts ‘Design at the Point of Inflection’ at Pentawards Conference IDEAS Nov 17, 2021 How Women’s Health Brands are Driving Radical Change ANNOUNCEMENT Nov 15, 2021 Elmwood Re-Introduces Summit Health with Video Ad Campaigns ANNOUNCEMENT Nov 08, 2021 Elmwood Wins at GDUSA Web Design Awards ANNOUNCEMENT Nov 06, 2021 Elmwood Wins 3 Bronze at the Pentawards ANNOUNCEMENT Nov 03, 2021 Hana Selected as Finalist x5 at the OTC Marketing Awards ANNOUNCEMENT Oct 29, 2021 Elmwood Creates New Brand & Logo for PRS IN VIVO ANNOUNCEMENT Aug 27, 2021 Elmwood Wins x5 in the Graphis Design Annual IDEAS Jul 11, 2021 LBBonline Feature: Building a Brand Platform for Summit Health 1 2 3 Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN

Elmwood WorkAboutCareersPeopleNewsContact BIC Made For You Disrupting the category you built How do you create a high-quality razor system at an affordable price—and make it unisex? The answer: BIC Made For You. A new, no compromise brand that disrupts the heavily gendered razor category, delivering a damn good shave at a damn good price. New York 02:26 PM CATEGORY CULTURE The Tension When it comes to razors, consumers aren't looking for a lot of fuss. Category norms are becoming increasingly irrelevant. It doesn't matter if a razor is pink, blue, or black. A new generation of consumers simply want a razor that works, at a price they can afford. The Power We stripped back the stereotypes and marketing clichés, creating a simple, bold, no-bullshit brand. Consumers took notice—as did a key retailer. Soon after the launch, Made For You became an Amazon Exclusive. “Whoever you are, wherever you shave, Made for You is a razor made for everybody. I like that. It's a simple thing, but I like when a company recognizes that a lot of products are for any human.” AMAZON REVIEWER 01 / 04 < > Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN