Virtual Panel: Mondelez’s Recipe for Retail Media and Promotional Success At the Path to Purchase Institute’s 2021 Retailer Media forum, we were excited to sit down with Mondelez and go behind the scenes of OREO’s real-life sweet success. Quotient’s CEO and Founder, Steven Boal, teamed up with two of Mondelez’s Shopper Marketing Leads, Steve McGowan and Anne Martin, to discuss how they integrated a national media and promotional campaign with shopper-level marketing to drive success for the OREO THINS portfolio. Watch our free recording for insights around baking the recipe for success that resulted in: Effective retailer collaborations that drove incremental sales and loyalty Millions of consumers loading OREO THINS offers onto retailer loyalty cards and mobile offers Cohesive and consistent brand experiences throughout the consumer journey across a national online-offline campaign New OREO franchise buyers growth, measured by a closed loop performance-based promo model, reinforced by working digital media If you have any questions or would like to learn more, get in touch with the team at communications@quotient.com. Access Free Webinar By submitting this form, you are agreeing to our Terms of Use, Privacy Policy, and to receive B2B marketing communications from Quotient. Show Content By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Read More Cookies Settings Reject All Accept All Cookies