WORK NEWS ABOUT OFFICES ENGLISH #STRATEGY VIEW MORE SEE MORE WORK Ultra-fresh style for Monoprix’s new Food To Go line Monoprix, a major city center retailer in France and pioneer in upscale takeaway food, is launching its new range of Food To Go line for busy urbanites on the go. Brandimage defined a packaging strategy that affirms the brand's positioning and created a graphic design that highlights transparency and appealing ultra-fresh products. The range is stripped of all artifice through a transparent packaging that emphasizes the selection of products, the quality of ingredients and the simplicity of recipes. This ultra minimalist, simple, direct and accessible spirit is consistently applied to the whole range of fresh products: sandwiches, salads, pressed fruit, desserts, as in the hot and cooked takeaway dishes. For this sleek and trendy and packaging Brandimage defined an editorial tone that asserts the selection by the article (Le, La, Les) that puts the focus on the unique value of each product or recipe selected and prepared by Monoprix. Freshness, quality and simplicity, the essence of a food to go offer for the urbanites on the go, that's the Monoprix spirit! CONTACT US SHARE We are using cookies to give you the best experience on our site. Cookies are files stored in your browser and are used by most websites to help personalize your web experience. By using this site, you agree to our TERMS OF USE, PRIVACY POLICY AND USE OF COOKIES for performance, functionality and advertising. OK OFFICES ASIA EUROPE QUICKLINKS CAREERS OFFICES ABOUT NEWS WORK AN SGK GROUP COMPANY © 2013-2021 MATTHEWS INTERNATIONAL CORPORATION. ALL RIGHTS RESERVED. PRIVACY POLICY | TERMS OF USE