HOMEWHERE THE TRADE BUYS: 197% INCREASE IN LIFETIME CUSTOMER SPEND WHERE THE TRADE BUYS: 197% INCREASE IN LIFETIME CUSTOMER SPEND Harnessing the power of big data, artificial intelligence, and hyper-targeted paid advertising, Mediaworks increased new customer acquisition, customer loyalty, and fuelled recurring revenue growth for the industry-leading high-quality digital printer. DATA ANALYTICS MODELLING PAID ADVERTISING MEASUREMENT & REPORTING ACQUISITION 202% Increase in New Trade Customers LOYALTY 197% Increase in Total Lifetime Spend GROWTH 115% Increase in First Order Value "In order to maximise this process, sharing data on transactions in real-time has allowed machine learning to amplify outcomes so focus and budget are applied more effectively." "It’s not just about customer acquisition; it’s about the long-term value of what or who you acquire. Mediaworks understands this, and it’s been the difference-maker." Gary Peeling – CEO In the market of high-quality digital print, the value generated by new customer acquisition can greatly fluctuate between low-value, bespoke, one-off clients, and high-value commercial supply clients looking to establish a trusted long-term relationship. Attracting the right type of client to its customer base was the fuel to drive Where The Trade Buys’ growth beyond tomorrow. Mediaworks bridged the silos of client data mapped to audience and acquisition data and combined them with the power of machine learning, AI, and probabilistic analytics. Using modelling data and proprietary technology to accurately evaluate its most profitable clients (personas), we plotted the most common paths to purchase of the Where The Trade Buys ‘Rockstar’ customers. By optimising spend towards Where The Trade Buys’ most valuable customers types, we were able to set out a strategy to supercharge its paid advertising campaigns. Alongside accurate measurement and analysis, we scaled its most profitable campaigns to increase its volume of new trade customers by 197% and increase the value of new customer orders by 115%. PREVIOUS MISSION HOME GROUP: REDEFINING CUSTOMER EXPERIENCE READ MORE ABOUT THIS CASE STUDY GET IN TOUCH SERVICESOUR WORKINSIGHTSCAREERSCONTACT US CONNECT WITH US: NEWCASTLE OFFICE Honeycomb The Watermark Gateshead NE11 9SZ LEEDS OFFICE The Leeming Building Leeds LS2 7HZ LONDON OFFICE 48 Warwick Street Soho London W1B 5AW EDINBURGH OFFICE 15 Queen Street Edinburgh EH2 1JE DUBLIN OFFICE 19-22 Lower Baggot Street Dublin D02 X658 info@mediaworks.co.uk © mediaworks 2021.Terms of Use.Cookie Policy.Accessibility.Privacy Policy. This website uses cookies as detailed in our Privacy Policy. By continuing to browse you are agreeing to our Privacy Policy. CLOSE