Get Support Contact Us Sign In Solutions Why Calyx Resources Company Schedule a Demo Selling in a Crisis: Be the Calm in a Storm October 12, 2020 | By The Calyx Team | Loan Origination Software, Mortgage Industry The world is scrambling to piece together the full impact of the COVID-19 health crisis. The lives affected either directly or indirectly by this tragedy is something we will evaluate for years to come. As we pivot and decide how to successfully reprioritize our business strategies, there’s one factor we cannot afford to ignore: the power of human connection. Here are a few practical ways you can connect with, calm, and engage with your clients as we navigate through unchartered territory. Be an Advisor We are being inundated with information right now. Our email inboxes, newsfeeds, and social media timelines are a constant stream of information about emergency rate cuts, mortgage relief, and bond purchases. In many cases, the information is insightful, while others simply leave us with more questions. So, what does this mean for your borrowers? It means they are likely overwhelmed and could use your expertise. In a time where we’re practicing social distancing, a phone call from a familiar voice would be a welcome change. Reaching out to your borrowers will allow them to ask the inevitably tough questions. You may not have all the answers, but this creates space for an honest dialogue. Be a resource of factual yet reassuring information. Compassion and Empathy Goes a Long Way While offering your expert advice is appreciated, a simple wellness check is invaluable. Reach out to those borrowers who you haven’t done business with in a few years. Especially anyone who may be at-risk or likely to need a little more assistance. When the dust settles on this crisis, those are the calls they will remember. Leverage Technology The internet is flooded with videos of people finding creative ways to connect. Gone are the days where virtual open houses, video meetings, and mobile-friendly websites are optional. The current environment requires ingenuity. Thankfully, the technology we need is available and waiting to be added to our existing business strategies. Consider virtual happy hours or video emails to help foster the connection missed as we all practice social distancing. Show Your Website Some Love Now is the perfect time to update your first impression, your website. Is it updated to reflect timely information to help your borrowers and prospects? Does it have a modern design and is it easy to navigate? If the answer is no, to any of those questions, you may have some work to do. Share this article Drive efficiency. Manage risk. Improve performance. Start the Conversation Can’t wait? Let’s talk: 1-800-362-2599 Stay in the Loop Sign up to receive tips and updates from top mortgage experts. © Calyx Technology, Inc. 2021. All rights reserved. Contact Us About Calyx Careers Get Support Privacy Policy MyCalyx Customer Portal 1.800.362.2599