This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy. Accept Decline GWI. Sign in Free demo Your new favorite report is here You need to know what’s happening in the consumer universe. We've crunched the numbers and, this year, we’re giving you the insights in a whole new way. Take a look NEW PLATFORM Get the data you need in minutes Getting reliable answers shouldn’t take forever. Our brand new, intuitive platform makes it easy to get clued up on any audience – fast. Reach new levels of understanding in minutes, streamline your teams to make better decisions, and power your organization to be truly data-driven. Find out more What makes us different? A lot of things actually. First, we give you more detailed insights than anyone else. Platform Take the hard work out of complex research. Get up and running in minutes and do your own analysis using 40,000 attributes. Our platform Insights The quality of our data can’t be matched. Our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our data Analysis Hear from our experts to keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business. Our resources Tap into the world’s most revealing data Get rich data you know you can trust for those big decisions. Drill into the fine details and ask your audience anything – even the ones that are hardest to reach. See our data Consumer trends in 2021 So 2020 happened. This year, everyone’s looking for answers on, well, everything. Every single strategy needs a shake-up to meet the new faces of B2B and B2C. Our biggest report of the year is here to help you cut through the noise, and get the facts. Find out what’s actually changing. Find out more Stay on top of what’s changing Read reports and infographics from our industry experts who keep you clued into the latest in consumer trends, on a global scale and by market. See our resources You’re in good company Discover why some of the world’s most influential agencies and brands rely on GWI. This data gives our clients the answers that no one else is able to provide. Buzzfeed Don’t take our word for it We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions. Case study Doubling revenue in four months Case study Driving a 36% increase in high quality leads Show me more Back to top Haven’t found what you’re looking for? Look below for more information about our data, platform and how we help brands outperform the competition. Products GWI Core GWI Gaming GWI Kids GWI Sports GWI USA GWI Work GWI Zeitgeist GWI Student Custom services TV reach and frequency Resources Blog Case studies Reports Webinars 2022 trends Coronavirus research GWI About Data coverage Careers Partnerships Contact More Terms and conditions Privacy California residents Help Get in touch +44 (0) 207 731 1614 hello@gwi.com Follow us Facebook Twitter LinkedIn Instagram YouTube GWI. Copyright © GWI 2021. All rights reserved.