Versatile and Unique Ways to Reach the Health Professionals Wether it’s digital or traditional marketing, we are here to help you find the most suitable and effective plan for your campaign The Finnish Medical Journal The Finnish Medical Journal is a publication published by The Finnish Medical Association and it focuses on medicine, clinical medicine, and health policy. The journal is distributed as a membership benefit to all doctors and medical students. The circulation of the journal is approximately 31 500 pieces. THE PURPOSE OF THE JOURNAL The journal supports the professional expertise and collegiality of the doctor. The content focuses on journalism and verified information. Most of the writers are doctors, so The Finnish Medical Journal is always current and close to the doctors’ everyday life. The medical editorial team is responsible for the medical quality of the journal. The team consists of the medical editor in chief with a team of 10 people. They have a meeting each month. Scientific articles are peer-reviewed. The journal includes the website laakarilehti.fi and the potilaanlaakarilehti.fi which is aimed at a large audience. THE MOST READ MEDICAL PROFESSIONAL JOURNAL The Finnish Medical Journal is professionally, for the doctors, the most important medical journal in Finland. The journal is published by The Finnish Medical Association – Finlands Läkarförbund r.y., which is a trade union for doctors. More than 90% of doctors living in Finland are members of the Association. The journal is distributed as a membership benefit to all doctors and medical students. In addition to doctors and medical students, the journal readers include staff from pharmacies and healthcare companies, as well as other healthcare and pharmaceutical professionals. The journal is also ordered to the healthcare administration and libraries. Lääkärilehti.fi The Finnish Medical Journal’s website provides the perfect environment for large and small campaigns. Both OTC (Non-Prescription Drugs and Prescription Drugs) advertising can be advertised on the website. We use Fimnet authentication to ensure ads are targeted to the right audience. STATISTICS / month: Page downloads approx. 330 000 Logged in: 114 000 / Logged out: 213 00 Reach / browser: 150 000 Reachability across different devices Mobile: 52% / Desktop: 38% / Tablet: 10% The Finnish Medical Journal Newsletters The widely read newsletters of The Finnish Medical Journal are published three times a week. Newsletters bring together the most interesting and important news and comments of the last couple of days. Newsletters are extremely popular and reach around 24 000 doctors. The opening rate for the newsletter is 30-40%. The Patient’s Medical Journal The Patient’s Medical Journal is a journal gathered from The Finnish Medical Journal, it’s an open webpage and the content is freely readable. The purpose of the journal is to disseminate reliable health information to the general public. Readers will be provided with news feeds about science and health, science articles, and science-based information about health, illness, and healthcare topics. Opinion pieces are also published on the site. The Patient’s Medical Journal relies its materials on the most recent research information about the medicine. Facebook followers over 30 000 Page downloads/month approx. 400 000 Monthly reach/browser approx. 240 000 Different visitors/week approx. 66 000 FIMNET - Finnish Medical Network Fimnet.fi is a social media community for healthcare professionals, that supports digital collegiality. The site brings together members of The Finnish Medical Association, The Finnish Dental Association, The Finnish Veterinary Association, The Association of Finnish Pharmacies, The Finnish Pharmacists Association and The Finnish Pharmacists’ Society. The site offers the opportunity for banner advertising to a targeted group of medical specialists. STATISTICS: Users approx. 36 000 Pageviews approx. 356 000 / month Kollega App – A Digital Consultation Service For Doctors With the Colleague -service, doctors can consult with colleagues in a variety of work situations and have a professional discussion with experts in different fields. The Colleague is available through iPhone and Android mobile apps as well as browsers. Hundreds of general practitioners and specialists attend the service every day. The app has the ability to banner advertising to a targeted group of medical specialists. More about the service at www.konsultoikollegaa.fi. STATISTICS: Users Approx. 8 700 Weekly visitors approx. 2000+ Daily consultations 20+ Daily answers 150+ Direct Mail Approach doctors through e-mail or post. There are several targeting options to choose from. You can target your message to the audience you want, either as an electronic newsletter or as traditional home delivery. LETTER MAIL An ad that can be touched with hands stays in mind! Home mail is a letter sent to a doctor at home. For example, you can target your target group by doctor’s specialization or hospital district. A message that can be touched and is personalized stays in mind and activates its reader. As digital messages increase, traditional home mail works better than before. The main features of home mail are the comprehensive reach of the target group, the quality of the address book and the ease of sending. E-MAIL Direct mail reaches the entire medical community or the smaller target group you want. We deliver your message to the target group of your choice. With electronic direct mail, you can use each ad state as you want to. You can design and execute the content yourself, for example with Mailchimp, and if necessary, we will assist with the implementation of the newsletter. With the newsletter, you will reach doctors for either recruitment or marketing purposes. The letter may include, for example, a recruitment announcement, a new product launch, an invitation, a research survey, or a training event. Message can be targeted by both, healthcare district and doctor’s specialization. After sending the newsletter you can read a report from the online service. The Finnish Medicine Compass -information channel Through the Finnish Medicine Compass, you effectively communicate important medicine information to doctors. The Finnish Medicine Compass With the Finnish Medicine Compass, you can communicate important medicine information to doctors online. The service is provided in cooperation with The Pharmaceutical Information Centre. The Finnish Medicine Compass utilizes The Finnish Medical Association’s membership register. Up-to-date and high-quality address book reaches almost 95% of doctors living in Finland. Through the Finnish Medicine Compass information channel, you can inform about: availability medicines that are being replaced changes in the summary of product characteristics about ending of sales emergency warning/bulletin new products research results In the case of Pharmacovigilance Bulletin contact The Pharmaceutical Information Centre Communicate cost-effectively and easily with The Finnish Medicine Compass information channel! WHERE AND TO WHOM ARE THE RELEASES VISIBLE? The releases are shown on the Fimnet front page news feed for doctors, veterinarians, dentists, pharmacists, as well as private member pharmacies of the Association of Finnish Pharmacies. After the reform, the releases will be visible to doctors on the front page of laakarilehti.fi. In addition, you can send a newsletter in a targeted manner via e-mail and letter. This ensures that the information is personally communicated to your target group. ATTENTION. The Finnish Medicine Compass is not a marketing channel but a communication channel for important medical information. Marketing bans are not taken into account when picking addresses. QUESTIONS? In case you have any questions about The Finnish Medicine Compass or the newsletters, please contact us. We are happy to answer your questions and help you get started with the service. LET US HELP – CONTACT US LÄÄKÄRIKOMPASSI LÄÄKÄRILEHTI KANAVAT PALVELUT FIMNET Lääkärikompassi Oy, Mäkelänkatu 2, 00550 Helsinki Y-tunnus: 0591883-0 © Lääkärikompassi 2020