You are here: Home -: - Studies and key figures -: - Studies and key figures Evolution of the diversity consumed on the book market, 2007-2016 Olivier DONNAT Publication: September 26, 2018 How does cultural consumption evolve from the angle of diversity in the era of abundant supply? To what extent does market data confirm the promises that have accompanied the rise of digital technologies? In particular, do they validate the long-tail hypothesis formulated by Chris Anderson in the early 2000s according to which niche markets are called upon to develop and reduce the overall level of sales concentration? These questions, which were at the heart of the work published by the DEPS at the turn of the 2010s, remain more relevant than ever since online consumption of dematerialized content but also of physical goods has increased considerably over the last decade, and the proportion of online buyers in the French population increased from 33% to 60% between 2007 and 2016. It therefore seemed necessary to re-examine the question of the evolution of the diversity of cultural consumption by resorting to the same data source (the panel of the company GfK which lists all the purchases of consumers from a representative sample of points of sale) and by again mobilizing thethree-dimensional approach to diversity developed in the Stirling model around the notions of variety, balance and disparity. The main results of the work carried out for the period 2007-2016 are brought together in this publication for the book market, and in another issue of the “Culture Etudes” collection for that of recorded music. Olivier Donnat , researcher, Ministry of Culture. This publication could not have been completed without the long work of preparing the data carried out by Mathilde Gansemer , researcher at Deps, from the files provided by the company GfK DOWNLOAD NUMBER Evolution of the diversity consumed on the book market, 2007-2016 [CE-2018-3] PDF - 2 MB READ THE SUMMARY Evolution of the diversity consumed livre_synthèse [CE-2018-3] PDF - 408 KO KEY FIGURES The book sector LIBRARY STUDIES Study 2019: The economic and financial situation of independent bookstores / 2011-2017 developments Study 2019: Customers of independent bookstores 2013 study: The view and expectations of customers of independent bookstores Study 2019: Animations in bookstores Access by bookstores to library book purchasing markets - 2010 Who sells what? BOOKSTORE STUDIES IN THE REGION The situation of Ile-de-France bookstores - 2020 Bookstores in PACA - 2016/2017 OTHER STUDIES Mahjoubi study: Amazon destroys twice as many jobs as it creates. The local trade is the first victim. US study: how does the Amazon octopus threaten our society? Evolution of the diversity consumed on the book market, 2007-2016 HOME THE SLF OUR ACTIONS BECOME A BOOKSELLER STUDIES AND KEY FIGURES EVENTS COMMUNICATION French Bookstore Syndicate Hôtel de Massa, 38, rue du Fbg-St-Jacques 75014 Paris Phone. 01 53 62 23 10 - Fax 01 53 62 10 45 contact@syndicat-librairie.fr > Legal notices > Credits Research