Megatrends Investment ideas capturing the Zeitgeist of today – and tomorrow Don’t be taken by surprise by trends that were foreseeable. Instead, integrate trends into your portfolio using a systematic approach. TO THE MEGATRENDS MODEL Megatrends in the context of your portfolio In contrast to a hype or a crash, Megatrends do not come about because the markets happen to be in a particular “mood”. That is why the Megatrends of 2020 will be the same as the Megatrends of 2021, and 2030, and so on into the future – because Megatrends are currents that have to meet three conditions. Find out more about Megatrend Investing and the Megatrends Model that Vontobel uses. Megatrends bring the big picture into sharper focus For around ten years now, changes have been emerging that are permanently affecting all of our lives. These are the so-called “Megatrends”. What they have in common: They remain relevant for 25 to 30 years. They have an impact on every area of our lives. They trigger global shifts. The four Megatrends on the Megatrends Map Technological change MEGATREND IN DETAIL Sustainable value creation MEGATREND IN DETAIL A multipolar world MEGATREND IN DETAIL Demographics & urbanization MEGATREND IN DETAIL Do you have specific questions about Megatrends or Megatrend Investing? Go to the FAQ collection “Megatrends are like continental plates: moving without cease, and independent of any particular event.” Current issue: Megatrends in the Coronavirus age The Coronavirus pandemic was an unexpected catalyst for Megatrend models. It has not only shown that the model remains of interest for investors. On the contrary, COVID-19 has confirmed the Megatrends in terms of their relevance and robustness. Discover four areas where the Megatrends have been confirmed. The digitization of everyday life during the pandemic (technological change) New investments in energy and climate protection Power poker vs. multinational cooperation Metropolitan areas vs. social distancing We study Megatrends to create investment guidance: “Defining investment themes to navigate through a world of transformation.” Megatrends reduce complexity Whether it’s “beyond meat”, robotics, or wind energy, the crux is always the same. You pick up an investment topic in the media that is currently making headlines. But how does this supposed investment opportunity or share fit into your overall portfolio? An example: “Smart Farming” as an investment theme At first glance, the focus here is on equities in the agricultural technology sector. But indoor farming, vertical farming and food tech in general can also be exciting for investors. How do they interact? How are they shaping the future of food? Blog article on this subject Focusing on opportunities in the right place Having an understanding of, and a “feel” for, a stock market is essential if you want to enrich your portfolio by means of thematic opportunities. The Megatrends Model supports investors by allowing them to systematically integrate their personal know-how into the context of their portfolio – even in markets they may not be familiar with. We call this: “Adapt and thrive”. Is your portfolio ready to turn changes into opportunities? Even the smallest undertaking starts with a conversation Give us a call: +41 58 283 63 02 Monday through Friday, 8 a.m. to 6 p.m. Personal consulting Open contact form to request a callback or an appointment. Request email reply We will gladly answer your question in writing via email. FAQ: Frequently asked questions about Megatrend Investing We answer the questions our experts are most frequently asked in connection with Megatrends and Megatrend Investing. For an introduction to the topic of “Thematic Investing”, we also recommend our introductory event with virtual panel discussion (replay video available). Why four Megatrends? Trends vs. Megatrends: What is the difference? When is the best time to invest in Megatrends? Will new Megatrends emerge? What is the most important Megatrend? Isn’t “Digitization” a Megatrend? Are there “Swiss Megatrends”? Are Megatrends sustainable? Megatrends vs. Thematic Investing: What is the difference? What is “Thematic Investing”? What is the objective of “Thematic Investing”? Do you have any other questions that concern you personally? Contact our Megatrends team Even the smallest undertaking starts with a conversation. Megatrends and Thematics are the way to go when it comes to applying your own assets in harmony with your convictions. Would you like to take advantage of this approach in the context of your portfolio? We would be happy to advise you on this. 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