Merchandising | Sales and distribution | Product Marketing The aim of the merchandising strategy is to boost and optimize the referencing of products: Theatricalization of the offer, Proposals for specific locations at points of sale, Monitoring of shelf productivity and profitability, Optimization and adaptation of assortments according to consumer needs. Personalized management The merchandising strategy involves optimal management and personalization of the set-up of the shelves. This supposes the integral management of the products on the shelves in perfect autonomy (Rack Jobbing full service): • Order taking, • Locations, markup, ILV / POS, • Monitoring of each customer account using high-performance analysis tools (solutions Multi-language & multi-network EDI, secure centralized databases, "high availability" of information). Local logistics One of the strengths of merchandising is also guaranteed and controlled logistics for product ranges. • Decentralized storage capacity, • Preparation of orders, • End-of-line operations, • Guarantees of deliveries to points of sale from a local network managed by each Regional Department. Key figures • 75 million items sold each year • 12,000 references • 1,000 stores visited per day • 220 merchandisers • 100 sales representatives © 2009 FDG - Realization & Hosting Webfutur.com LE GROUPE | NOS METIERS | NOS MARQUES | PARTENARIATS DE DISTRIBUTION | CARRIERES | TELEMAINTENANCE | CONTACT Mentions légales : FDG Services - ZI du Forum II - 1 Impasse du Palatin - 42110 FEURS - Sa au capital de 973 325 € - RCS : 393 705 728 - St Etienne - N° de TVA : FR 91 393705728 - Email : fdggroup@fdg.fr