Account Locations Search Search 100s of Items In-Stock & On Sale Shop Now Home About Us America's Thanksgiving Parade America's Thanksgiving Parade Detroit's Favorite Family Tradition Presented by Gardner White Every year, thousands of families flock to Woodward Avenue to enjoy one of Detroit’s favorite traditions: America’s Thanksgiving Parade® presented by Gardner White. As a family-owned business, we’re proud to be the official sponsor of this hometown event for the second year in a row. The second largest and second oldest in the nation, the parade’s history dates back to 1924, when a display manager for J.L. Hudson Co. had the colorful idea. Over the years, it’s evolved from a handful of bands and floats to an award-winning production, featuring six giant balloons, 10 bands, 26 huge floats, 100 papier mâché heads—a perfect way for children of all ages to come together and have fun! The Parade Co. is the organizer of the event, and its artists have created some of the iconic favorites that make their way down Woodward Avenue, including the mascot, Clownie, who was designed in the ‘80s by third-generation Detroit artist Jimmie Thompson. If you and your family can’t make it downtown in person this year, be sure to tune into WDIV-Local 4 together to watch the 2021 parade Thanksgiving morning, November 25, 2021. The pre-parade broadcast starts at 9 a.m. and the Parade is televised live at 10 a.m. Our family looks forward to sharing this tradition with yours. Offers Want a first look at sales and new arrivals? Enter Email Subscribe Facebook Twitter Instagram Pinterest SHOP Furniture Mattress GW Design Studio Clearance Catalogs & Lookbooks Special Financing Account Login COMPANY About Us Charity Partnerships Careers Blog Customer Reviews COVID-19 SUPPORT In-Store Order Lookup Delivery Care & Buying Guides Manage Your Credit Card Furniture Care Protection Best Sleep Guarantee Return Policy Accessibility CONTACT Contact Us Locations & Hours Speak with an Expert Schedule Service Gardner-White Furniture © 2021 All rights reserved. | Privacy Policy