FILTER BY NEW E-BOOK Digital Transformation in the New Normal In 2021, the accelerated pace of digital transformation is forcing companies to optimize their digital-first engagement with employees and customers. But where do you start? Companies need to deliver convenient and personalized experiences for their digital customers while improving internal efficiency and collaboration in a remote working environment. To understand this better and guide businesses to accelerate their digital transformation, Freshworks commissioned Forrester to survey and explore evolving digital transformation challenges and needs that companies in Europe must navigate in the new normal. DOWNLOAD E-BOOK Enhance your digital transformation strategy in 2021 Deconstructing Delight: Understanding the Complexity of Consumer Expectations Access Survey 2021 Gartner® Magic Quadrant™: Freshworks named the only CHALLENGER Access Report Expectations everywhere: The demanding UK post-pandemic consumer Access Survey Explore the power of people-first values that matter right now more than ever. DISCOVER What is digital transformation? “Digital transformation is the investment in innovative technologies, business models and value streams that enhances customer and user experiences which allows an enterprise to gain competitive advantage in an evolving digital economy. This is a very positive transformation, but be careful, because you may be creating more vulnerabilities than you might have expected.” Mark Thomas President Escoute Consulting Stories of amazing digital transformation. Meet companies which successfully transformed their business during the pandemic. LEARN MORE Get the latest digital transformation trends See all blogs Building a successful business case for customer experience (CX) Customer Service Automation In The Public Sector What does a great customer experience look like in 2021? 7 Top Trends CIOs should watch in 2021 4 Best Practices for Leaders To Add To Their CX Strategy in 2021 Importance of Great Customer Service in Healthcare and How to Provide it Insights on business transformation Experts and customers share their experience on accelerating their business transformation for better outcomes. How Parcelhub pairs excellent customer service with innovative technology Watch now How Dune leveraged an omnichannel strategy to improve their retail experience Watch now How Axminster Tools' customer service managed increasing demand by using Freshworks products Watch now The University of Aberdeen on - responding to external challenges & the importance of resetting team expectations Watch now Henrique Moniz - "At the core of great sales cultures, what you really feel is trust." Watch now The Era of Humanizing IT - A documentary with global IT leaders Watch now Essential Guides These resources will help your organization to plan for 2021 Building a Recession-Proof Contact Center Read now How Employees can Return To Work Safely Read now Building a Business Case for your ITSM tool Read now Public service in a new world - leveraging technology to meet citizen expectations. Read now CX Insights & predictions from 800 customer service leaders across Europe Read now Technology's Make or Break Role in Employee Engagement Read now 36 recipes for delicious home cooking. Our pandemic cookbook made with ♥ by Freshworks' employees. SEE ALL 36 RECIPES Subscribe to the latest digital transformation trends in CX, ITSM and Sales. SUBSCRIBE FREE TRIAL Freshdesk Freshsales Freshmarketer Freshservice Freshteam COMPANY About Leadership Board of Directors Investors Customers Affiliates Partners Philanthropy Careers News room GDPR Tax FAQs Contact us EVENTS Refresh 2021 ON Festival CONNECT WITH US Terms of service Privacy Notice Takedown Policy GDPR Security CSR Policy Tax FAQs Unsubscribe Copyright © Freshworks Inc. All Rights Reserved We use cookies to track visitors, measure ads, ad campaign effectiveness and analyze site traffic. We may also share information about your use of our site with 3rd parties. For more info, see, ourCookie Policy and ourPrivacy Policy. By clicking on "Cookie Preference Manager" you can choose to enable only certain cookie categories. By clicking "ACCEPT ALL" you agree to the storing of all cookies on your device. Manage Preferences ACCEPT ALL