FOR RETAILERS FOR BRANDS Home For Retailers Customer Insights & Engagement Turning Customer data into real understanding and responding to it strategically presents many challenges for teams across the retail business. Whether you’re looking to understand Customer behaviour, discover Customer preferences, or establish the most appropriate channel to engage Customers through, Customer Insights & Engagement from dunnhumby can help. Customer Insights To put your Customers at the heart of every decision you make, you need a clear understanding of how they behave and what matters most to them. Customer Insights provides a detailed view of their drivers and behaviours, with Customer segmentations and Customer DNA attribution. Download Customer Insights brochure Customer Engagement Customer Engagement connects and improves every Customer interaction, using Customer First strategies to deliver personalised communications and experiences. We offer a range of services including Customer Loyalty, Lifecycle Marketing and Customer Activation to help you create more compelling Customer experiences. Download Customer Engagement brochure The impact of understanding Customers Through this offering, retailers can: Achieve deep Customer understanding across drivers Strengthen business strategies with a Customer First focus Improve commercial performance and hit key targets Create differentiated, personalised Customer experiences across channels BENEFITS Our Customer Insights & Engagement CUSTOMER ENGAGEMENT Whether through the creation of compelling loyalty strategies, lifecycle marketing, or digital experiences, you can deliver highly personalised experiences that directly help you meet commercial targets. Demonstrate results Create and execute strategies that meet Customer expectations and business needs Differentiate in market Stand out against the competition with meaningful, memorable Customer interactions Perfect personalisation Use Customer data to personalise experiences for impact across every touchpoint Inform investment Determine which Customers and channels to invest in to improve sales and ROI CUSTOMER INSIGHTS +2% Uplift in Customer retention rates +2% Like-for-like sales uplift +45% Increase in Customer engagement levels +30 Programmes executed across 17+ markets Customer Stories CRAI Find out how understanding customers through data insights and personalised communications saw a 1% growth in like-for-like sales. RETAILERS Nestlé Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift. BRANDS View all Customer Stories Webinar On-Demand | IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar WEBINARS 18 November ‘21 Latinoamericanos buscan volver a la normalidad en sus compras, y cae la confianza en las tiendas: Pulso del Consumidor de dunnhumby BLOG 18 November ‘21 恢复常态依然遥遥无期：18 个月以来消费者的态度变化 BLOG 18 November ‘21 By David Clements, David Ciancio, David Brandt View all resources Create more compelling, memorable Customer experiences Learn more about Customer Insights and Customer Engagement Contact us Helping retailers and brands perfect the science of shopping SOLUTIONS For Brands For Retailers Sectors we serve RESOURCES Blog Reports Webinars Videos Podcasts Client Testimonials Case Studies ABOUT US Our Science Our Team Alliances and Partnerships dunnhumby Ventures Code of Business Conduct News Events Contact CAREERS Experienced Careers Early Careers dunnhumby Life Alumni Network Job openings Glassdoor Recruitment Privacy Notice © 2021 dunnhumby Terms & Conditions Privacy Notice Cookie Notice Whistleblowing Hotline Modern Slavery Statement Gender Pay Report Covid-19 RA Results Accessibility Site Map We use cookies on this site to enhance site navigation, analyse site usage, and assist in our marketing efforts. To read more about the cookies we use click here. AcceptReject