SERVICES TECHNOLOGY INSIGHTS COMPANY CONTACT EN 23 NOV EYE TRACKING IN MOBILE UX RESEARCH – ARTICLE IN SMASHING MAGAZINE Posted at 15:44h in 2021, Article, News by Anastasia Derenko 2 Likes EYE-TRACKING IN MOBILE UX RESEARCH: ARTICLE BY OCULID Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users’ visual attention. The recent Smashing Magazine article by Oculid explores the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher’s toolbox. A study conducted by eye square using the in-real context testing and Oculid’s smartphone eye-tracking technology shows that remote eye-tracking research conducted on smartphones can give insightful data for UX teams. Those and many more insights can be found in the article: READ THE ARTICLE IN SMASHING MAGAZINE Mariana Macedo is the Marketing Manager of Oculid, a start-up based in Berlin that offers advanced eye-tracking technology for smartphones. In a joined case study, we explored with Oculid the accuracy and effectiveness of smartphone eye-tracking. 100 U.S. subjects viewed ads on Instagram and then shopped at Wal-Mart. “Today, brands usually test their designs and prototypes on both devices, desktop, and smartphone. In the past, we had to ” fix” the smartphone in a cradle and place an eye tracker underneath to be able to measure attention. The setup had to be stowed in a large suitcase and flown around the world. With smartphone eye-tracking technology, we can eliminate the need for cradle setups in in-home studies for the first time.” – Madeleine Makaranets (Research Consultant at eye square) Read the case study here: DOWNLOAD CASE STUDY EYE SQUARE GMBH SCHLESISCHE STR. 29-30 (F) D-10997 BERLIN - GERMANY TEL +49 30 698144-0 FAX +49 30 698144-10 EYE@EYE-SQUARE.COM CEO: MICHAEL SCHIESSL TAX NO: 37/281/31719 VAT NO: DE210454419 COURT OF REGISTRATION: CHARLOTTENBURG HRB 76686 LEGAL INFORMATION PRIVACY POLICY © COPYRIGHT EYE SQUARE GMBH Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics Marketing External Media Accept all Save Individual Privacy Preferences Cookie Details Privacy Policy Imprint