Home page About Us Management Team Contact Us Services Blog Macrovision Blog: Has Google Killed the Press Release? Posted by Charles Birkhead Oct 30, 2013 12:07:00 PM According to Silicon Valley-based technology blogger Tom Formski, “Google has updated its webmaster rules on links and keywords in press releases and it doesn't look good for PR agencies.” Read More Topics: Google, public relations, news, releases, b-to-b agency, copywriting, PR success, seo, pr Are you giving away useful information on your web site? Posted by Charles Birkhead Oct 2, 2013 4:59:00 PM Too often, companies create white papers, feature articles, how-to manuals and other genuinely useful information that, once they’ve been presented or published, they proudly put up on their web site – for free to anyone who wants to read them. But they’re missing out on a chance to capture fresh leads. Read More Topics: LEDs, articles, white papers, call-to-action Web-Based Marketing Tips for the Custom EOEM Posted by Charles Birkhead Sep 29, 2013 11:24:00 PM If yours is a custom sell, with your technology tailored to the special requirements of each customer, there are a number of things you need to consider to get prospects to view you as a solution to their needs. Does your website make it clear what your technology is and what problems it solves? Do you come across as knowledgeable about your marketplace rather than just providing superlatives about how wonderful your company is? Does it address the specifiers and buying influences you and speak their language? What tools are you using to drive traffic to your site? Here are a few: – Advertising in the trade publications: magazine ads with digital editions that link to your web site, website ads and e-newsletter ads that link to your website and generate referral visits or even full-contact leads; white papers, videos and webinars on publication websites that provide more in-depth information on your technology and generate full-contact leads. – PR: press releases to targeted media that spread your name across the trades, increase your presence on the search engines and generate referral visits to your website; feature articles that address hot buttons in your industry, describes your technology and products in depth and present you as experts; case study articles that present successful real-world applications of your technology and products. – SEO (Search Engine Optimization): enriching your website with keywords that will enhance your rankings in organic search engine results (e.g., Google). Does your website engage the visitor by providing useful information? This can take the form of white papers; regular blog posts with tips on solving well-known challenges in your industry; customer success stories; how-to videos; e-quotes or “tell us about your application” forms. Are you collecting the contact information of visitors who download your white papers, access your videos and blog posts and request more information? What is your call to action? Are you putting leads collected from your website into a database for e-blasts to prospects? Read More Topics: public relations, technical communications, advertising, release distribution, PR success, seo, pr, white papers, call-to-action, web marketing Why aren’t there awards for fractional-page ads? Posted by Charles Birkhead Sep 13, 2013 4:16:00 PM A lot of appealing, well done full-page ads get recognized by the advertising industry every year. And that’s fine. But what about the humble fractional page ad? Where’s the award for best quarter-page? Read More Topics: advertising, fractional-page ads, awards 3 Keys to Reaching Trade Media Editors Posted by Bill Maurer Aug 22, 2013 5:00:00 PM As an electronics or industrial OEM, you're facing specific challenges in getting the work out to your customers via the trade press. Publications are shrinking (or disappearing entirely), the approach is moving toward digital delivery, and the scrutiny from readers is becoming more public (in forums, blog comments, social media, etc.). So the question is, how do you get your message heard through the trade press? PR has the potential to be a great equalizer among companies, helping small companies have the presence of much larger organizations in the market. If you are a true thought leader and provide solid content to trade press editors, your voice will be heard. Here are three tips on getting the message out: Read More Topics: trade media, public relations, articles, news, releases, b-to-b agency I’m an EOEM and I want to run an ad. What do I need to do and what is it going to cost? Posted by Charles Birkhead Aug 14, 2013 9:30:00 AM Well, let’s back up a little bit, Read More Topics: b-to-b agency, technical communications, industrial advertising, EOEM, advertising Do LEDs cause blindness? Posted by Charles Birkhead Aug 9, 2013 10:31:00 AM Read More Topics: LEDs, EDN, humor What should a press release to the OEM cost? Posted by Charles Birkhead Aug 1, 2013 5:30:00 PM If you don’t know what OEM means, you’re probably reading the wrong article. But if you are an Original Equipment Manufacturer selling products like fluid handling systems or power supplies to the industrial or electronics marketplaces, and you want to do press releases but aren’t sure what you should be paying for them, you may find this article to be a helpful guide. Read More Topics: press release costs, copywriting, release distribution, PR success There’s gold in customer testimonials Posted by Charles Birkhead Jul 30, 2013 8:30:00 AM Put yourself in the place of the engineers and product managers at your target prospects. What would you find more convincing, an EOEM telling you their product or technology is best suited to your application, or one of the EOEM’s customers talking about the success they’re had with it? Read More Topics: customer testimonials, case studies, trade media, public relations, articles, b-to-b agency Why a specialized b-to-b agency is the best choice for technical OEMs Posted by Charles Birkhead Jul 26, 2013 1:25:00 PM Read More Topics: b-to-b agency, technical communications, industrial advertising, selecting an agency, consumer agencies All posts Subscribe to Email Updates Recent Posts Has Google Killed the Press Release? Are you giving away useful information on your web site? Web-Based Marketing Tips for the Custom EOEM Why aren’t there awards for fractional-page ads? 3 Keys to Reaching Trade Media Editors Posts by Topic b-to-b agency (5) public relations (4) advertising (3) articles (3) PR success (3) see all Our Mission Everything we do at Macrovision is designed to enhance brand awareness and lead generation for established companies and create identity and credibility for new ones. Recent Blog Posts Has Google Killed the Press Release? Are you giving away useful information on your web site? Web-Based Marketing Tips for the Custom EOEM Why aren’t there awards for fractional-page ads? 3 Keys to Reaching Trade Media Editors Contact Us Macrovision, Inc. 301 South Main Street W-3 Doylestown, PA 18901 215-348-1010 Send us an email Connect With Us