About Specialisms Work News Join us Find us Back to news list Iris Ecoffectiveness Event - January 2021 20 JANUARY 2021 Thank you to those who tuned in to our Ecoffectiveness event. It was great to see so many people from across the globe join to discuss the effectiveness challenge that will, undeniably, define the decade ahead for brands. We heard how industry leaders have been tackling this challenge within their businesses, and we explored the three key elements of the methodology: Transparent reporting of CO2 emissions driven by advertising Establishing an industry standard ‘Return on CO2e’ Identifying the levers to improve Ecoffectiveness The discussion doesn’t stop here... For those of you that missed the session or need a reminder, you can download the deck here. If you’re interested in watching a recording or want to find out more about what the methodology means for you and your business, please get in touch. Events Iris Events Iris London NEWS News, ideas & opinion 11 NOVEMBER 2021 A new take on AR brings the Alarming Reality of the Climate Crisis home 9 NOVEMBER 2021 Advertised Emissions 1 NOVEMBER 2021 Powerful OOH campaign brings the alarming reality of climate change to the corridors of COP26 MORE OF THAT IRIS NEWSLETTER Be the first to hear what we’re up to GET IT Twitter Instagram Facebook LinkedIn Terms of use Privacy Policy Cookies policy Supplier Code of Conduct London Gender Pay Gap Report We use cookies to make this website work better for you and to track site visits anonymously. You can opt out if you like. Tell me more CONTINUE