ALL WORK ABOUT JACK IN THE BOX THE AD CAMPAIGN THAT SAVED A COMPANY WE KNOW JACK In 1993, a food poisoning outbreak at a Jack in the Box restaurant resulted in the deaths of four customers. Sales plummeted so dramatically the company came close to bankruptcy. We created a campaign featuring Jack Box, fictional company founder, who simultaneously regained control of his company, convinced the public that the restaurants were once again safe, and did so in an irreverent way that appealed to young fast food eaters. The stock went from $3 to $99. WE DID MORE THAN JUST ADS A big part of Jack in the Box's brand is Jack's wit, so we redesigned the packaging to express his personality. BEYOND TV Some commercials went beyond the screen and some even led to us making case studies out of them. SOCIAL ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions

ALL WORK ABOUT 1-800-DENTIST SOMETIMES YOUR FRIENDS ARE USELESS Everyone knows the best way to find a dentist is to ask someone for a referral. But can you really trust the people you're asking? That's where 1-800-Dentist comes in. Our simple TV ads increased calls so much, they had to be taken off the air. Whoops. ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions

ALL WORK ABOUT HAPPY HONDA DAYS IT'S THE MOST HELPFUL TIME OF THE YEAR EVEN THE NORTH POLE NEEDS HELP During the holiday sales event period, we take a break from our live-action campaign to do an homage to the classic stop-motion animated Christmas movies that people look forward to year after year. Even when our Honda guys are made out of silicon rubber, they're still helpful and recognizable by their blue polo shirts. We just add earmuffs. BRINGING HAPPY HONDA DAYS TO LIFE By popular demand we took the animated Honda guy into the real world. Turns out kids love to see him "dab". HAPPY HONDA DAYS ON ICE We worked with a local choreographer to surprise a local ice skating rink with a special performance. ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions