Main News About Private Label Interesting facts Contacts About company The company "Russian biscuit" was founded in 1997 and for several years of successful work has managed to develop its own unique concept of development and enter the pool of leaders in the confectionery market. The company has chosen its own, unique and the only correct way of development in the Russian market. The concept of this path can be described as a synergy between classics and innovation. What does it mean? Everything is very simple: in order not to be on a par with factories from the Soviet past, which still drag this past behind them, and therefore have few opportunities for active development, the company has created a harmonious union of the European approach to business and Russian baking traditions. The European approach to business is expressed both in the technologies and equipment used in production, and in a tough approach to product quality control, and in bold, creative steps, and in investments for development. Thus, “Russian Biscuit” is a company with a European character that produces truly Russian sweets for Russian consumers. Before the launch of each new product, a thorough monitoring of consumer taste, changes in consumer preferences and expectations is carried out - it is in this scrupulous approach to the development of the assortment that the reason for such a high popularity of confectionery products from "Russian Biscuit" is laid. The ability to hit "exactly the bull's eye" - to guess, and sometimes even to anticipate the needs and wishes of consumers have become a distinctive feature of the company. Here are some facts to prove that these are not empty words: - at the moment the company "Russian biscuit" is one of the leaders in the segment of soft baked goods with a market share in kind - 13.5%. Data from marketing agency ACNielsen - the Russian biscuit brand has a high level of recognition - 46%, consumption - 30% and consumer loyalty - 20% in the Russian market. Comcon Research Agency Data The assortment of the company "Russian biscuit" includes more than 100 names of products: these are rolls, mini-rolls, muffins, mini-muffins, waffle cakes, cakes under the trademark "Russian biscuit". Предложение компании не только прекрасно сбалансировано, но и является оптимальным по соотношению цены и качества – это идеальный вариант для клиента любого уровня и охвата территории. За время успешной работы компании на российском рынке марка «Русский бисквит» стала брендом федерального масштаба, ее знают и ценят потребители во всех регионах страны. На данный момент «Русский бисквит» сотрудничает со 150 дистрибьюторами по всей России, имеет широкую представленность в рознице. Дистрибьюторам компания «Русский бисквит» предлагает: - оптимальную ценовую политику; - сбалансированный ассортиментный портфель; - индивидуальный подход; - маркетинговую поддержку; - удобное расположение складов в Москве и Череповце. The fundamental rule of partnership, adopted in the company, is to work for mutual benefit and focus on long-term and fruitful cooperation. About company Production Product quality Career Web site design Copyright © www.rusbiscuit.ru 2014