PARK OUTDOOR toggle menu DIGITALS Digitals are billboards that display digital images using LEDs which are bright, colorful and attention getting. Digitals provide a great deal of creative flexibility and allow the advertiser to change messages frequently and to run multiple messages. They can be purchased individually or something in packages. There are no production charges associated with using these displays. Messages can be changed often and/or multiple messages can be rotated during different time slots depending on an advertiser’s needs. Available: Finger Lakes, Utica, Syracuse POSTERS Located chiefly in commercial and industrial areas on primary and secondary roads. Referred to also as 30-sheets. Used as a full market coverage medium with high reach and frequency. Can be purchased in monthly increments in various size packages which deliver various population percentages known as gross rating points. An alternative strategy is to purchase billboards on an individual basis. Monthly costs range depending upon circulation. The high traffic locations cannot be purchased on an individual basis, but are available in packages. An EcoPoster containing an advertiser’s message must be provided by the advertiser. Typically one poster is needed for each poster panel for every month purchased. Available: Binghamton, Finger Lakes, Utica, Syracuse BULLETINS Bulletins are the largest most impactful standard size form of outdoor advertising. 14’x48′ & 10’6×36′ Located primarily on major highways and arteries. Permanent bulletins afford dominant coverage of high traffic at fixed locations; advertising remains at location throughout contract duration. Purchased and priced individually, predicated on location and circulation. Contracts are generally for twelve months. A vinyl flex face containing an advertiser’s message must be provided by the advertiser. Typically one vinyl flex face can be used for a period of up to twelve months. Available: Binghamton, Utica, Syracuse FLEX FACES Flex faces are non-paper billboards that are wrapped with heavy weight vinyl and come in various sizes. Generally found on primary roads and can be used for long term exposure or for directional purposes. They are priced individually, based on size and are normally purchased that way on a twelve-month agreement. Full four-color photographic vinyl flex wraps are available at very reasonable rates. The prices vary based on the size of the vinyl needed. Available: Binghamton, Finger Lakes, Utica, Syracuse JUNIORS Familiar in urban settings, mounted on sides of buildings or free-standing, Juniors are seen by both pedestrians and drive-by traffic notably bus riders. The Junior panel, also called an eight-sheet, is the smallest display format. 5’ x 11’. Inner city stores take advantage of near-by, down-the-street Junior displays to increase sales. Junior posters containing an advertiser’s message must be provided by the advertiser. Typically one poster is needed for each Junior panel for every month purchased. Available: Binghamton, Utica, Syracuse GET IN TOUCH PARK OUTDOOR ADVERTISING Binghamton Binghamton@parkoutdoor.com 113 Clinton St Binghamton, New York 13905 tel: 607 722-3451 Finger Lakes FingerLakes@parkoutdoor.com 2516 Corning Rd Elmira, New York 14903 tel: 607 796-0333 Utica Utica@parkoutdoor.com 2429 Chenango Road Utica, New York 13502 tel: 315 724-6138 Syracuse Syracuse@parkoutdoor.com 700 Hartwell Ave East Syracuse, New York 13057 tel: 315 463-2099