OUR SERVICES LOCATIONS RESOURCES CONTACT US ABOUT US INVESTORS Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI. We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions. Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness. Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients. We listen then respond in the client's language. Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation. Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process. Questions we answer for marketing, insight, finance, analytics, and commercial teams ? What is the business impact of our marketing investments? ? How should we design our analytics program? ? How can we make better planning decisions? Marketing Performance Optimization In Brief Objective No vested media interests - our advice is always objective and non-partisan Sophisticated Methods Sophisticated statistical analysis methods and tools Experienced 700+ effectiveness projects evaluating $18bn of marketing spend Understanding We work hard to obtain it, and ensure we deliver it back to our clients Our Marketing Performance Optimization Services Marketing ROI & Effectiveness Objective analytics and recommendations that drive business performance Multi-Channel Analytics Leverage data to make better marketing decisions Marketing & Business Driver Tracking Identify, track, and communicate the key marketing drivers of your business performance Ebiquity Viewpoint – How to manage budgets between markets and brands to maximize success Published on 03 August 2015 How should you optimize budget allocation across your product portfolio? Could strategic scoring hold the answer? An Ebiquity viewpoint on how adding ‘market attractiveness’ factors to econometric models is making the total greater than the sum of the parts. Mike Campbell, head of Ebiquity’s International Effectiveness Group looks at the world of macro budget allocation [...] Continue reading CMO research heralds ‘data dawn’ in Europe Published on 13 April 2015 What keeps the modern/today’s CMOs awake at night? What resources and skills do they need to enable them to thrive in the always-on world of digital and social media? What talent and external consultancy are they looking for to help their brands to grow? Ebiquity’s Group Head of Marketing, Richard Hemming, shares the findings of [...] Continue reading How multi-channel analytics helps IHG understand its customers Published on 09 April 2015 InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating [...] Continue reading Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. Part of the Ebiquity group: Blog Twitter LinkedIn Email YouTube SlideShare Privacy Policy | Terms Of Use | Cookie Policy | Careers Business Ethics Policy | Anti Bribery Policy | Gifts & Hospitality Policy This site is © Ebiquity Plc. 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