IBM® My IBM Site navigation Services & Consulting Services Learn Explore more Marketing consulting services Execute an end-to-end marketing strategy that drives actions throughout the customer journey to deepen your customer engagement, increase spend and loyalty Deliver personal experiences 01 Benefits 02 Services 03 Case study 04 Resources 05 Related solutions 06 IBM Garage IBM announces plans to acquire the Adobe Workfront consulting unit and assets from Rego Consulting Corporation to further its hybrid cloud and AI strategy. Learn more Overview of marketing consulting services Realize the promise of personalized marketing automation across the customer journey that generates authentic, trusted customer engagement and brand experiences. We are experts in using customer data analytics, AI marketing, experience design and experience platforms to reach the customer engagement goals that drive growth. IBM iX® provides business process expertise, marketing platform implementation support and insight into customer behavior to deliver unforgettable customer experiences. Benefits Human-centered approach By keeping your people top of mind, we help you address the needs and experiences of your users first. Outcome focused Our marketing consulting services team focuses on creating a meaningful and measurable impact on your business. Expert technologists Partnerships with market-leading platforms like Adobe and Salesforce help you unlock marketing intelligence using AI. Marketing platforms and customer relationship management (CRM) services Adobe services We've joined forces with Adobe and Red Hat to improve customer experiences throughout the customer journey. Explore Adobe services Salesforce services IBM Services® connects Salesforce with IBM’s industry-focused approach to integrate data, unlock insights with AI and create innovation at scale. Learn about Salesforce services Marketing consulting services case study State Street Global Advisors State Street Global Advisors (SSGA) implements marketing strategies to offer a robust user experience while also providing measurable business insights. Read the SSGA case study Resources AI & marketing strategy AI helps marketers get insight into customer behavior through customer data analytics to make more timely and informed decisions. Read the report Improving customer engagement in a time of crisis Listen to employees and customers in order to learn how their needs have changed. Act on those insights with the right digital business strategy. Read about digital engagement How decision makers and consumers view personalization Forrester Consulting surveyed business personalization strategists and consumers. Read what they say about capturing and retaining customers' attention. Read the study Adobe, IBM and Red Hat form a strategic partnership Deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. Read the announcement Related solutions E-commerce customer experience services Engage across the full lifecycle of the customer relationship. Accelerate your transformation with business strategy and consulting. Explore SAP Customer Experience Solutions IBM iX global business design IBM iX combines marketing strategy, creativity and technology to create personalized marketing communications experiences. Learn about IBM iX Speed up digital transformation IBM Garage™ enables enterprises to accelerate, overcome issues and function more like startups. Discover IBM Garage Co-create with IBM Garage Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Read More Learn more Talk to an IBM Garage expert Products & Solutions Top products & platforms Industries Artificial intelligence Blockchain Business operations Cloud computing Data & Analytics Hybrid cloud IT infrastructure Security Supply chain Learn about What is Hybrid Cloud? What is Artificial intelligence? What is Cloud Computing? What is Kubernetes? What are Containers? What is DevOps? What is Machine Learning? 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