COUNTRY VAT 0 Our assortment Brands About Us WE ARE PROUD DISTRIBUTORS OF WE CREATE NEW BUSINESS OPPORTUNITIES FOR OUR PARTNERS FROM ALL OVER THE GLOBE OUR EXPERTISE – NORTHERN EUROPE & THE BALTICS Our on-site and local knowledge in Sweden, Norway, Denmark, Finland, Lithuania, Estonia and Latvia allows our customers to rapidly allocate effective go-to and time-to market solutions there. Our products are hand picked through constant trend analyzing and scouted at exhibitions/fairs around the world. We help our partner companies with launch-campaigns, local SEO/SEM, branding and all other challenges they might have when targeting a new market. CORE BUSINESS – AN INNOVATIVE PRODUCT RANGE Newgen Distribution is a leading diversified distributor within Wearables & Accessories, Robotics & Drones, SSD & Storage, Security, Networking & Surveillance, Sound & Vision connected technologies, focused on Northern Europe and The Baltics: Sweden, Norway, Denmark, Finland & Lithuania, Estonia and Latvia. We distribute to sectors including CE-chains, e-commerce, sport department chains and government sectors such as health-care, education etc. VISION & MISSION Vision – Newgens aim is to be a leading distributor connecting the Nordics & Baltics with the best technologies. Mission – Through innovative marketing, a large local network and lots of hard work, Newgen has become the natural choice for companies like Fitbit, Tile and Sphero etc. We empower remarkable people to exceed expectations and deliver outstanding service and innovative technologies to our customers. OUT TEAM – DISTRIBUTION, SALES AND LOGISTICS Our team is specialized within sales, logistics, finance, RMA and product management as well as sourcing. Both founders, Max Ellberg and Axel Djurson, hold double BchS in Business and Economics. Since 2016 Newgen is part of CMS Distribution, Europe’s leading specialist distributor. Board members are Max Ellberg (Joint CEO), Axel Djurson (Joint CEO), Frank Salmon (CEO and founder of CMS), Tom Burke (CFO at CMS) and Arnaud Bonvarlet (Director of European Business Development at CMS). Mark Needham from Widget UK is our mentor as well as board member. He has 30 years of experience within distribution. Johannes Muellner with 20 years of start-up experience has also been with Newgen since the beginning. Competent people make Newgen Distribution a strong competitor in its field. Photo: From the left Max Ellberg, Mark Needham, Axel Djurson, and Johannes Muellner. Sign up for our Newsletter This is Newgen About Us Terms & Conditions Customer Service FAQ Consumer FAQ Business Newgen Distribution Nordics leading specialist distributor connecting customers with the best technologies. Call us at +46 (0) 20 19 15 90 Mon - Fri 9-17 CET Copyright Newgen Distribution AB We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Cookie Settings Accept all YOUR COUNTRY Denmark Finland Norway Sweden YOU ARE CONSUMER BUSINESS