WORK CAPABILITIES AGENCY CAREERS NEWS CONTACT MARTIN HOUSE Brand Relaunch Event. INFLUENCER OUTREACH LOGOS MEDIA STRATEGY PLANNING AND PLACEMENT SOCIAL MEDIA STRATEGY CHALLENGE For Frank Lloyd Wright’s Martin House, 2017 marked the completion of a decades-long restoration of the famous complex located in the heart of Buffalo. This significant milestone was the perfect opportunity for a brand refresh. Crowley Webb was an integral part of the campaign, which included strategy, messaging, media planning, influencer outreach, a brand video, and even a new logo. In addition, we offered a PR strategy to increase brand awareness and recognition among young influencers residing in Buffalo. ACTION As part of the brand relaunch, we invited local influencers with large, active social media followings to attend an exclusive behind-the-scenes event at Martin House on a beautiful Sunday in June. The list of “Buffalo boosters” comprised professionals from various sectors, including sports, photography, startups, media, tourism, education, design, and fashion. These influencers were given permission to take photos inside the house (photography is normally prohibited by visitors). They also received a sneak peek at the beautiful, fully restored mosaic fireplace while on an exclusive tour given by the executive director, as well as cocktails, appetizers, and networking opportunities. Gift bags with Martin House–branded items were given to each guest with four complimentary tickets to return. In exchange, we simply asked each influencer to share their Martin House story on Instagram throughout the evening. JUMP TO RESULTS CAPABILITIES Creative Media Public relations Strategy Previous Next RESULTS The response from influencers was overwhelmingly positive. Overall, the event reached 412,136 users across Instagram, Facebook, and Twitter. The effort helped Martin House make an impression on a new, significant audience. And, most important, we created some brand loyalists for life. SHARE DUNKIN' GooDD Neighbor Day. EAT SMART WESTERN NEW YORK Small changes can make a big difference. M&T BANK We All Succeed. Say hello. CONTACT FACEBOOK INSTAGRAM TWITTER LINKEDIN YOUTUBE Join us. We're always looking for talented folks to join the team. Check out our open positions. CAREERS Chroma. Learn more about our partnership for minority-owned businesses, and see if you're eligible. CHROMA Sample. Participate in surveys and earn Amazon gift cards for giving your opinions. Sign up for our consumer panel today. GET STARTED ©2021 Crowley Webb Privacy Policy