menu trigger WORK RESEARCH Research Explore Work Our research team works hand-in-hand with our strategists to develop a customized approach to data collection and synthesis — including both primary and syndicated research. We deliver insights that help inform not only the white space opportunity in the market, but also the meaningful moments along the customer journey that capture the hearts and minds of the target audience. Related Work Digital Strategy Accessibility Strategy Data Content Research OUR WORK WITH RESEARCH Yale Law School Strategy Design Creative Experience Content Wearsafe Design Creative Marketing Media Strategy & Buying Consumer Ursinus College Strategy Creative Education Marketing Media Strategy & Buying University College London Strategy Creative Design Branding & Identity Marketing Tufts Medical Center Toughlings Creative Experience Technology Transformational Technology Healthcare The University of Kansas Health System Digital Strategy Accessibility Data Creative Experience The Hartford TechQuest Design Experience Technology Financial Services Suffolk University Strategy Accessibility Design Content CMS South Shore Health Website Digital Strategy Accessibility Research Design Data South Shore Health Marketing Research Design Data Creative Marketing Smith College Strategy Design Creative Experience Content Sitecore Website Build Healthcare Sitecore CMS Accessibility Technology SCAN Trading Ages Transformational Technology Design Experience Content Technology SCAN Health Plan Member Portal Digital Strategy Accessibility Research Data Experience Robotic Process Automation RPA Application Development Transformational Technology Technology Rice University Education Design Strategy Websites CRM Newtown Savings Bank Brand Strategy Creative Media Strategy & Buying Search Email Meemic Insurance Company Engagement Marketing Financial Services Salesforce Email Data LATICRETE Digital Strategy Research Data Creative Experience Lasell University Design Creative Content Marketing Branding & Identity Joslin Diabetes Center Strategy Accessibility Creative Experience Content HMR Design Data Creative Media Strategy & Buying Consumer Gonzaga University Digital Strategy Research Design Data Creative Financial Gamification Strategy Experience Creative Microsites & Campaign Sites Data Experience Rice University Education Design Experience Drupal Websites Emmanuel College Centennial Accessibility Creative Experience CMS Ingeniux Dolby Creative Experience CMS Ingeniux Intranets & Portals Dana-Farber Cancer Institute Digital Strategy Research Data Creative Experience Cornell CALS Digital Strategy Accessibility Data Creative Experience College of St. Scholastica Research Data Creative Media Strategy & Buying Search Brandeis International Business School Data Creative Media Strategy & Buying Search Social BellXcel Experience Drupal Application Development AWS Cloud Product Launches Amica Creative Content Marketing Branding & Identity Engagement Marketing Stakeholder & Business Discovery To solidify context and business priorities, our strategists uncover unique assets and insights that inform a differentiated approach while remaining aligned with stakeholder expectations. Voice of Customer (VoC) Research To surface opportunities for deeper engagement, impact and brand loyalty, we conduct research that uncovers actionable customer insights. Armed with these insights, we drive ideation, innovation and optimization to pinpoint future strategy lines. Segmentation and Persona Research Leveraging data, secondary research and direct customer interaction, we build actionable profiles to guide marketing and experience decisions. By better understanding your customer base, we develop content and experiences to maximize your impact. Customer Journey Research We distill your customer’s end-to-end experience, including needs and pain points, to drive meaningful content and program development. Our end goal is always to understand and improve your customer’s brand experience. Competitive and Industry Context After identifying how your business compares to its peers and industry competitors, we harness out-of-the-box cross-vertical thinking and ideation to distinguish and inspire. CX Roadmaps Our strategies prioritize engagement, platform, and development initiatives/activities in support of business/customer goals in order to define investment recommendations via roadmaps backed by clear business cases. 5 Questions to Ask When Choosing a CRM Tried and Tested: Primacy's SEO Toolkit Improve Workplace Engagement and Productivity with a Revitalized Employee Portal More Posts See All Work Let's Connect Facebook Instagram Twitter LinkedIn About Work Careers Blog Contact Accessibility Privacy Policy News Sitemap Sign up for our newsletter