Home About Us Ice Cream Shep’s Corner Contact Our Brands Schoep’s Rebrand: Our Design Approach by Schoeps-cp Admin June 2, 2021 When Brothers Desserts joined forces with Schoep’s Ice Cream there were several things apparent: Schoep’s Ice Cream was a heritage brand with some legacy fans going back generations. They play in the sandbox of nostalgia. So many people have fond memories of Schoep’s, but many are left wondering where did Schoep’s go? Visually the company needed a refresh. With those tidbits and directives we got to work. We wanted to re-do everything. Our design team did a deep dive into artisan and corporate ice cream companies. Logo structure and Consumer Packaged Goods trends. We wanted to be classic, timeless and fun. We wanted to bring the joy back to Schoep’s. For the logo we wanted a throwback, something in cursive that felt like it was designed generations ago. After multiple iterations we landed on our final approved logo. Form there we started on our package redesign. No small task considering the amount of products and flavors we make! We decided that “color" was going to be our approach. We wanted pastels and a dreamy look. We also wanted delicious shots of our ice cream front and center, jumping off the package. So over the past 6 months, with a thousand other twists and turns, is basically how we got to our new look and our new packaging. What do you think? Let us know at info@schoeps.us Thanks for the support! Joshua W. Head of Marketing SHARE SHARE ON FACEBOOK TWEET TWEET ON TWITTER PIN IT PIN ON PINTEREST BACK TO SHEP’S CORNER Schoep’s Ice Cream has been a Wisconsin favorite for over 93 years. From our family to yours we sincerely thank you for the support and hope you enjoy our ice cream! ©2021 Schoep's Ice Cream. All Rights Reserved. Contact us Privacy Policy Terms of use Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device

Home About Us Ice Cream Shep’s Corner Contact Our Brands ICE CREAM BARS The ultimate classic: vanilla ice cream enrobed in a delicate milk chocolate shell. It will never go out of style and always be delicious Want your local market to stock Schoep’s Ice Cream? Print out our "Request Form” below and give it to their manager. Thanks for the support! Request Form Share: REVIEWS NUTRITIONAL INFORMATION Schoep’s Ice Cream has been a Wisconsin favorite for over 93 years. From our family to yours we sincerely thank you for the support and hope you enjoy our ice cream! ©2021 Schoep's Ice Cream. All Rights Reserved. Contact us Privacy Policy Terms of use Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device