Our websites Keeping in touch Home About us Our brands Innovation Responsibility Our investors Media centre Careers Home About us Our strategy Print About us Our vision Our strategy Our culture Structure Global operations Board of Directors Management team Our history Our strategy Aiming to be the ‘good for you’ global leader Tata Global Beverages is a business with rich traditions and big ambition. As a consolidated group we are already the second-largest tea company in the world, we’re on a journey to become the global leader in branded ‘good for you’ beverages. We have a big ambition We’re growing fast – focusing on ‘disruptive’ innovation that’s changing the way consumers enjoy beverages, by growing our brands and investing in new and exciting opportunities to expand our business. We have come a long way We’ve already come a long way – from domestic Indian tea grower to global business in less than 10 years. Over 90% of our current sales from branded products and 65% of our Group turnover is generated outside India. Going global We’re building a truly global business with 65% of the consolidated revenues coming from markets outside India, a new corporate headquarters in Mumbai, a single Executive Office to co-ordinate our key functions and three Regional Presidents running our consumer-facing businesses. We’re working hard to build a shared company culture and align every one of our 3,000 employees behind a clear strategy to deliver sustainable success. Our strategy Our strategy focuses on product innovation, building global brands, success in new channels and more countries, plus greater efficiency. Brands – we’re building key global brands, including Tetley and Tata Tea, plus exciting new regional brands such as Tetley Infusions and Good Earth Products and ‘disruptive’ innovation – we’re challenging and changing the way customers think about beverages and enjoy them Sustainability – we’re aiming for long-term success, so sustainability makes business sense. We’ve identified four key issues to drive us forward: Ethical Sourcing, Climate Change, Packaging and Water. Process – our new global information systems will help us improve efficiency and share knowledge, today and in future Distribution – we’ve moving into new markets and new channels to become truly global People – thanks to our simplified global management system, emerging culture and ‘talent’ strategy, we’re making Tata Global Beverages ‘the place to be’ Related information Company fact sheet Download Brands overview More Our approach to sustainability More © 2021 Tata Global Beverages Accessibility policy Privacy policy Disclaimer Sitemap Share