800.959.2020 Contact Us FAQs JOIN HEA Marketplace Community Education & Events About Us Login Leading Supporter Of Independent Eyecare Professionals The Healthy Eyes Advantage Story Our legacy companies were all founded in the early 1980s to provide independent practitioners with the buying power to compete with national chains. Thirty years later, the companies that created the industry’s group purchasing concept are joining together to expand on their long-standing commitment to independents through: More purchasing power. Size matters when it comes to wholesale optical purchasing. The combined purchasing power of HEA’s 10,000 ECPs translates to new vendor programs for even lower cost of goods and increased bottom line profitability for all of our members. More vendors in all categories. HEA has long-standing relationships with all of your preferred vendors. Whether it’s your ‘go-to’ supplier in any given product category or ancillary vendors you use to buy what you want when you want, HEA is the single source partner that gives you easy access to programs with 275 of the industry’s best. More support and solutions. Most independent ECPs can use assistance with the challenges they face every day — staff management, managed care, marketing, education and other key issues. When you need help, HEA offers one-to-one, customized support from the industry’s most experienced team of experts. More state association partners. HEA is endorsed by more state optometric associations than any other network. And when it comes to supporting state associations, HEA stands alone — having given over $12 million back to the 18 state associations we are endorsed by nationwide. Our Management Team Jim McGrann CHAIRMAN AND CEO Jim’s focus is leading Healthy Eyes Advantage in delivering value to both the 10,000 independent ECPs HEA serves, and HEA’s strategic optical and business partners. Jim most recently served as President & CEO of VSP Global and is the former President of VSP Vision Care, Chief Technology Officer of VSP Global, President of Eyefinity and CIO of Marchon Eyewear. Andrew Alcorn CHIEF STRATEGY OFFICER The former Chief Executive Officer of Block Vision and Chairman of Superior Vision, Andy is a well-respected member of the vision and vision benefits industries. He recently served as the chairman of the National Association of Specialty Health Organizations and is a member of the National Board of Prevent Blindness America. Justin Manning, OD, MPH, FAAO EXECUTIVE VP PROFESSIONAL STRATEGIES The strategic leader of HEA’s professional efforts, Dr. Manning has driven double-digit growth in numerous private settings and is committed to shaping programs that advance the growth of HEA member practices. He has a passion for the medical optometry model and niche specialties, and most recently served as the Medical Director of Bettner Vision, where he founded the Keratoconus and Scleral Lens Institute. John Martin CHIEF FINANCIAL OFFICER John is responsible for the company’s financial management, including capital and operating budgets, financial reporting, risk management, procurement and debt management. He has 20+ years of financial management experience, predominantly in the health care arena. Before joining HEA, John served as VP of Finance at MDVIP for 14 years. Keith McAuliffe CHIEF TECHNOLOGY OFFICER With a zeal for optimizing performance and efficiency for the benefit of HEA’s members and strategic partners, Keith manages all aspects of our information technology platform. He spent 20+ years at IBM as a Distinguished Engineer and served as Chief Architect for Medicare’s HIGLAS integrated financials and accounting platform. Prior to joining HEA, Keith was the General Manager of the Financial Services sector at Solace. Stephanie Lucas EXECUTIVE VP & GM MEMBER SOLUTIONS Stephanie is passionate about optimizing the value that HEA delivers to our ECP members. With more than 30 years experience in the vision and health benefits markets and an emphasis on business development and relationship management, Stephanie is focused on building programs and services that fulfill HEA’s commitment to deliver ‘solutions simplified’ to our members. Josh Mesirow EXECUTIVE VP & GM STRATEGIC PARTNERSHIPS Josh works closely with our strategic partners in the development and delivery of pricing, rebate and value-added member programs. Josh’s 17 years in the optical industry combined with his financial background uniquely position him to bring strategic vision to those relationships when partnering on co-branded initiatives to maximize mutual sales growth. Diane John VICE PRESIDENT, MARKETING Our marketing and business development leader. With over 20 years optical industry experience, Diane most recently directed the launch and growth of a top five purchasing network serving ECPs in all states. She also provided strategic and marketing leadership in the roll out of an industry-leading alliance serving optometrists nationwide. Jill Webb VICE PRESIDENT, STRATEGIC PARTNERSHIPS With several years experience in the optical alliance space, Jill directly manages HEA’s strategic partner relationships and delivery of their respective programs to Healthy Eyes Advantage members. She plays a key role in collaborating with current and prospective strategic partners to develop programs that differentiate each partner’s brand and the unique value each brings to HEA members. Laura Dorris VICE PRESIDENT, MEMBER SOLUTIONS With 25 years of patient care, practice management and human resources experience, Laura enthusiastically leads internal teams in delivering exceptional levels of service, and optimum value to both HEA members and professional organization partners. She also serves on the Board of Directors for the Optical Women’s Association and is a past recipient of Vision Monday’s Most Influential Women in the Optical Industry honor. 800.959.2020 Contact Us JOIN HEA UPCOMING EVENTS What’s New For 2022 December 16 @ 7:30 pm - 8:30 pm EST VIEW ALL EVENTS ON SOCIAL MEDIA New York City Area Optometrists: You are invited to join Dr. Saysha Blazier and HEA + PECAA 7:00 – 8:30 PM, Tuesday, November 16, at Uva Wine Bar Restaurant, for the next small group meeting of ‘The Reimagined Practice’. Our roundtable discussion will focus on ‘Opportunities To Bypass Insurance And Increase Revenue.’ Don’t miss this chance to connect with our community of New York City area colleagues! RSVP now to: Saysha.Blazier@hea2020.co https://bit.ly/3BVMkvL Mid-Atlantic Optometrists: You are invited to join Dr. Pennye Doud and HEA + PECAA 7:00 – 8:30 PM, Tuesday, November 9, at Ruth’s Chris Annapolis, for the next small group meeting of ‘The Reimagined Practice’. Our roundtable discussion will focus on ‘Opportunities To Bypass Insurance And Increase Revenue.’ Don’t miss this chance to connect with our community of Mid-Atlantic colleagues! RSVP now to: Pennye.Doud@hea2020.co https://bit.ly/3wjVL7j Southern California Optometrists: You are invited to join Dr. Eric White and HEA + PECAA 7:00 – 8:30 PM, Wednesday, November 10, at Kings Fish House, for the next small group meeting of ‘The Reimagined Practice’. Our roundtable discussion will focus on ‘Opportunities To Bypass Insurance And Increase Revenue.’ Don’t miss this chance to connect with our community of Southern California colleagues! RSVP now to: Eric.White@hea2020.co https://bit.ly/3wm2ptG HEA + PECAA Announces Strategic Partnership With Young ODs of America, Launches Collaboration With Vision Expo West Events. Vision Monday link in bio. https://bit.ly/3ij1FQg Are you offering your patients a 21st century eyecare experience? Ocuco's services are designed to meet the needs of independent eyecare professionals like you. An Ocuco eCommerce solution, can offer your patients an unparalleled experience, digitally accessible anytime, anywhere. As an HEA member, you now have access to exclusive discounts on Ocuco’s eCommerce solutions. Visit Vision Expo West, Booth F5072 to learn more. Book an appointment now: https://bit.ly/2WonGp0 © 2021 Healthy Eyes Advantage. All Rights Reserved. | Privacy Policy