DATA STUDIO SOLUTIONS SUCCESS STORIES BLOG NEWSLETTER CONTACT We can all decide to act . The campaign . For the launch of Audi's first electric car, we were able to collect and analyse the purchase intention of more than 300,000 people. 300 000 intentionalists collected and analyzed 4 personae created The context . The E-tron, Audi's first exclusively electric vehicle, called on Adot and the agency Re-mind PHD to identify the intentional users of the new Audi e-tron, by defining and segmenting precise marketing personas. A study protocol was set up from September to December. This was defined initially by the installation of a pixel on the Audi site, which enabled the collection of vehicle intentionalists, to finally allow the precise analysis of behaviours, thus enabling the definition of marketing personas. From there, precise recommendations could be given to the brand to orchestrate the most appropriate digital campaign per device. The results . For this campaign conducted with the agency Re-mind PHD, the following results were obtained: 90 days of collection and analysis 300,000 e-tron intentionalists collected and analyzed 4 marketing personae created and deciphered CUSTOMER Audi AGENCY Re-Mind PHD ACTIVATION Insights adot © 2020 Conditions générales de vente Privacy Policy Legal information Adot and its partners place cookies on this website. The purpose of some cookies is to collect and save your consent choices regarding cookies. These cookies are necessary for the proper functioning of the site. Other cookies require your prior consent to be deposited, these cookies allow us to count the number of visits and visitors to the site, to analyse your browsing, to produce statistics on the number of visitors, to improve the operation of the site or to save your user preferences and to display advertising. To refuse all cookies, simply click on "continue without accepting". You can also set your consent to cookies according to their purpose and access the identity of the entities depositing cookies by clicking on "set cookies". You can change your choices and withdraw your consent at any time by clicking on the "manage my cookie consent" tab at the bottom left of the screen. Accept allContinuewithout acceptingSetcookies