Home > About > 5 Effects > Usability > go with the flow go with the flow At Ashland, it’s more than a new-age cliché. It’s a focus for serious research. For many Ashland customers, rheology – how a liquid flows – is a critical factor in business success – or failure. It’s true for paints and it’s true for liquid cosmetics, such as concealers and foundations. And because it’s important to Ashland customers, it’s equally important to Ashland researchers. “Flow properties affect consumers’ perceptions about a product,” says Seher Ozkan, senior scientist with the Materials Science team at Ashland’s laboratory in Bridgewater, NJ. He and his colleagues use a profilometer to measure a surface’s profile with microscopic precision, so they can convert information about its finish, flaws and failures into actionable data. The data helps solve a broad array of challenges about coverage, durability and other considerations important to manufacturers and consumers alike. It enhances product consistency and replicability in production. Their approach makes hard data – not just subjective opinion – a foundation for generating insights and sound decision-making. Read More > efficacy usability allure integrity profitability about industries investors products services sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2018, Ashland. All rights reserved.

Home > About > 5 Effects > Integrity > When it comes to truck beds, black is the new black. When it comes to truck beds, black is the new black. Today’s auto manufacturers face a number of complex challenges. From improving fuel efficiency and consistently delivering innovation and lasting quality to reducing production costs. The chemists at Ashland recognize those demands and collaborate with OEMs to help solve them. One result is the application of Arotran™ 805 to truck beds, tailgates and hatches. By using Arotran 805 for truck beds, manufacturers are able to produce a bed that has no need for paint and the waste that comes with it. Read More > efficacy usability allure integrity profitability about industries investors products services sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2018, Ashland. All rights reserved.