ABOUT US OUR WORK NEWS AND VIEWS OUR THINKING OFFICES JOIN US Cookie Policy Please read this cookie notice carefully as it contains important information on who we are and how we use cookies on our website. This notice should be read together with our Privacy Notice which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint. Cookies Settings Who we are Our website What is a Cookie? Types of Cookies Consent to use cookies Blocking Cookies and Changing Settings Our use of Cookies How to contact us Changes to this document THE VALUE ENGINEERS LINKEDIN TWITTER TVE is part of DTAG Design by Honest @TVE 2021 UK: +44 203 954 3032 USA: +1 415 533 4674 Managing Covid-19 PRIVACY COOKIES ACCESSIBILITY TERMS & CONDITIONS TERMS OF USE By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Reject All Accept All Cookies

ABOUT US OUR WORK NEWS AND VIEWS OUR THINKING OFFICES JOIN US Akzo Nobel Painting the way THE CHALLENGE: ICI paints (Akzo merged with ICI in 2007/8) identified the opportunity for greater convergence of the Dulux brand across geographies and asked TVE to accompany them in this process. WHAT WE DID: The Value Engineers developed and identified three potential routes for ICI Paints’ global brand vision, which were then explored with target consumers in 5 key markets, gaining consumer input and inspiration to help identify, build and refine the vision with the most potential for future development. From these global insights, TVE and ICI paints developed a compelling, distinct global vision and brand identity for Dulux. THE RESULT: Today, the Dulux brand remains a highly popular paint brand in 26 countries across 4 continents. GOT A SIMILAR CHALLENGE CALL US OR EMAIL INFO@THEVALUEENGINEERS.COM MORE FROM THIS SECTOR SHP Donor Strategy VISA Repositioning to find their flow BACK TO ALL THE VALUE ENGINEERS LINKEDIN TWITTER TVE is part of DTAG Design by Honest @TVE 2021 UK: +44 203 954 3032 USA: +1 415 533 4674 Managing Covid-19 PRIVACY COOKIES ACCESSIBILITY TERMS & CONDITIONS TERMS OF USE By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Reject All Accept All Cookies