Let’s Talk Expertise Capabilities Our Work Clients About Careers News Case Study: Bluesmart Influencer marketing: product awareness & sales Objective Increase brand awareness, product awareness, and drive pre-orders of the Bluesmart Series 2 line. Strategy Research, vet, engage, and relationship build with technology, travel, fashion, and lifestyle influencers from April to June 2017, aligned with Bluesmart’s Indiegogo launch. Influencers are activated to create original content pieces highlighting the Bluesmart Black Edition, with a CTA driving to the Indiegogo page. Results Influencers ID/Vetted: 47 (goal 20) Influencers Outreached: 30 (goal 10) Influencers Secured: 11 (goal 3) 10M Reach, 576K Engagements (383.9K Views, 189.4K Likes, 1.9K Comments, 773 Shares), 6% Engagement Rate Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

Let’s Talk Expertise Capabilities Our Work Clients About Careers News Case Study: Simple Token Launching a token with huge social engagement Challenge With a focus on the Crypto/Blockchain community, Spark was challenged to grow Simple Token’s (now OST) project awareness, as well as build and manage the online community to support a successful ICO while laying the groundwork for sustained visibility beyond token sale. This all occurred in a crowded and noisy cryptocurrency market. Strategy Simple Token worked with our PR team to amplify media hits and engaged with leading Crypto/Blockchain, Business, Tech writers and influencers. We also built, grew and managed online community presence on Bitcoin Talk, Facebook, LinkedIn, Reddit, Steemit, Telegram and Twitter, working closely with the internal client team as needed. Results The Token Sale was an unqualified success, raising $21MM, or 189%, of the company’s initial funding target; high visibility drew more than 6000 individual participants globally. Strong social community growth across channels including growing Telegram channel from 20 members to 8000+ during the engagement. Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

Let’s Talk Expertise Capabilities Our Work Clients About Careers News Financial Services The union of capital and code has driven an incredible amount of disruption over the last few decades. We absorb, fine tune and differentiate the message through events, content programs and targeted media relations, elevating the intellectual capital of both well-known and yet to be discovered minds who fund the entrepreneurs of tomorrow. Financial Case Studies Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com