HOME WORK CLIENTS SERVICES TEAM INSIGHTS WEBINARS CONTACT UNIVERSITY OF ALABAMA PSYCHOLOGICAL INSIGHT People have an innate desire to be part of something bigger than themselves. AN ICONIC UNIVERSITY GETS ANOTHER ICON FOR ITS ON-CAMPUS STORE Brand Strategy: Due to The University of Alabama’s successful football program, its academic prowess can be underestimated. To elevate and showcase its global stature, we positioned The University of Alabama as a center point for positive change. Creative Idea: Touching Lives. We depicted the global impact a degree from The University of Alabama has by showing the ripple effect an individual can make on the vast world around him. VIDEO St. Vincent’s Heart Birmingham-Southern College Contact Us Birmingham Office 101 25th Street North Birmingham, AL 35203 Ph: 833.578.1314 info@intermarkgroup.com Atlanta Office 114 New Street Suite G2 Decatur, GA 30030 Tampa Office 3414 W Bay to Bay Blvd. Suite 300 Tampa, FL 33629 Dealer Website Services Ph: 800.546.1705 dwssupport@intgroup.com SIGN UP FOR EMAIL UPDATES Join Intermark Group on LinkedIn Join Intermark Group on Facebook Join Intermark Group on Youtube Join Intermark Group on Twitter Join Intermark Group on Instagram Careers Internships Privacy Policy Alabama Georgia Florida

HOME WORK CLIENTS SERVICES TEAM INSIGHTS WEBINARS CONTACT ST. VINCENT’S MATERNITY PSYCHOLOGICAL INSIGHT Hospital maternity choice is an emotional decision that establishes long-term loyalty. ST. VINCENT’S IS THE ANSWER TO THE AGE-OLD QUESTION Brand Strategy: Maternity service choice is often a woman’s first proactive healthcare decision. By establishing a trust-reinforcing emotional connection utilizing the principle of social proof, St. Vincent’s Health System can initiate a life-long commitment in providing high-quality care for future family healthcare decision makers. Creative Idea: Where Babies Come From. Instead of tired testimonials, we established St. Vincent’s as the definitive answer to children’s incessant curiosity to the question, “Where do babies come from?” Market Results: St. Vincent’s increased its brand preference with consumers by more than 50 percent, vaulting it ahead of UAB into the #1 position over all. St. Vincent’s also became the unrivaled leader in top-of-mind awareness for maternity care and other women’s health services. VIDEO PRINT Toyota Tundra Toyota Contact Us Birmingham Office 101 25th Street North Birmingham, AL 35203 Ph: 833.578.1314 info@intermarkgroup.com Atlanta Office 114 New Street Suite G2 Decatur, GA 30030 Tampa Office 3414 W Bay to Bay Blvd. Suite 300 Tampa, FL 33629 Dealer Website Services Ph: 800.546.1705 dwssupport@intgroup.com SIGN UP FOR EMAIL UPDATES Join Intermark Group on LinkedIn Join Intermark Group on Facebook Join Intermark Group on Youtube Join Intermark Group on Twitter Join Intermark Group on Instagram Careers Internships Privacy Policy Alabama Georgia Florida