+7 (495) 797-55-99 info@i-media.ru RUS ENG About company Clients news Training Blog Contacts Career Customer Login contextual advertising Website optimization Site audit SMM and social media promotion Price platforms Website development Email Marketing I-Media promotion Industry events Ipsos Comcon: Russians spend less in online stores The share of Russians who shop online has remained unchanged since 2014. However, the quarterly amount of spending on online purchases over the past year has decreased by more than a thousand rubles. Such data was published by the research company Ipsos Comcon. In the first half of 2016, 19% of Russians living in cities with a population of over 100 thousand people made purchases in online stores. This indicator has not changed over the past two years, according to Ipsos Comcon, citing the results of a study by RosIndex. Among the weekly audience of the Russian Internet, the share of online buyers is 74% (data from OnLife research for the first half of 2016). Online shopping costs are gradually decreasing. In the first half of 2015, Russian users spent an average of 8,956 rubles in online stores over three months. In the second half of the year, this figure dropped to 8,620 rubles, and in the first half of 2016 - to 7,697 rubles. Ipsos Comcon notes that Russian users are increasingly making purchases from mobile devices. In early 2015, 39% of people who go online at least once a week bought products on a smartphone or tablet. At the moment, this figure is already 48%, In addition, foreign online stores are becoming more popular in Russia. The share of users making purchases on foreign trading platforms has increased from 37% to 55% over the past two years. The most popular foreign retailer turned out to be AliExpress - its customers are 88% of Russians who order goods from abroad. “Most often, young, practical people, active Internet users, with an income above average and a high level of confidence in the Internet, make purchases in foreign stores,” emphasize the representatives of Ipsos Comcon. 08 December 2016 Back to news list Share this Share this Subscribe to Subscribe and monthly receive the best materials of the site in the i-Media information digest Pavel Lapshin Sales Manager Call: +7 (495) 797-55-99 Write: info@i-media.ru Комментарии Submit your application i-Media is 13 years old! company's news I-Media Blog SEO news Contextual advertising news Industry events Press center contacts i-Media Subscribe to Subscribe and monthly receive the best materials of the site in the i-Media information digest Contacts +7 (495) 797-55-99 info@i-media.ru © 2003-2017 Internet advertising agency i-Media