MARK HISTORY STRATEGY SALE AND DISTRIBUTION PRODUCTS CUSTOMER PANEL CONTACT 1 2 3 A company with a history from a painter's school to an international sales partner www.colorexpert.pl >> Brand >> History • 1896 - "Decorative painters" Brückmann, Boysen and Weber merged into the "School of painting and decorative wall design" with the production of stencils. • 1910 - Registration of the STORCH® brand as a trademark and foundation of the company Storchwerke. Start of own production of brushes • 1929 - Production of rollers with patterns in the branch in Niemes / Czech Republic. In Germany, a leader in the production and sale of brushes and rollers with patterns. More than 200 employees already • 1946 - Reconstruction after 80% of the company in Wuppertal has been destroyed • 1958- the first supplier of power tools on the market, such as orbital sanders, devices for removing wallpaper with steam or low-pressure paint sprays under the STORCH brand, dedicated to professional contractors. • 1976 - Horst W. Rogusch, grandson of one of the company's founders, takes over the Storch company, stopping all production activities and organizational modernization. • 1986 - Foundation of WESTEX EXPORT GmbH for sale to distributors. Resumption of production activity with COVER QUICK®, innovative articles for sticking and covering, paint rollers and wallpapering devices • 1991- Start of establishment of daughter companies for sales in Western and Eastern Europe • 1992 - Opening of the logistics center in Berka / Thuringia • 1996 - Foundation of STORCH HOLDING GmbH in Wuppertal • 1998 - Launch of the COLOR EXPERT brand supported by the POS system. • 1999 - Creation of today's COLOR EXPERT GmbH based in Wuppertal. • 2002 - Establishment of proTeam direct GhbH for the transmission of transit shipments from production sites to retail sale. • 2003 - Extension and modernization of the Logistics Center in Berce / Thuringia with space for 30,000 pallets. • 2004 - Establishment of a brush production plant in China. • 2005 - Expansion and modernization of production. Opening of a new distribution center in Pelhrimov / Czech Republic. • 2006 - Extension of the production spectrum with new adhesive tapes in Pelhrimov / Czech Republic. Start of brush production at another factory in Zhejiang / China. • 2007 - Extension of the Logistics Center in Porvoo / Finland. Establishment of a subsidiary in Romania. Expansion / modernization of COVER QUICK ® production capacity in Pelhrimov / Czech Republic • 2008- Establishment of a new subsidiary in Russia. Start of production of rollers and brushes in the new plant in Sid / Serbia. Market entry UK / IRL: COLOR EXPERT GmbH acquires Robert J. Hall in Leeds / UK. • 2010 Start of 3K-technology production at our plant in Sid / Serbia. • 2010 - ColorExpert-Storch-Group and Ciret-Group announce a combined production across all production units. • 02/2011- The shareholders of CIRET HOLDING AS and the partners of Storch Holding GmbH decided to merge both holding companies, leading to the creation of "Storch-Ciret Holding GmbH" (GSC). The seat of the holding is in Wuppertal. The merger of both companies is another step towards becoming experts in the European market of painting and decorating tools. All over the world, there are already 7 units producing painting and decorative tools for professionals and DIY recipients. 1,600 employees generate annual sales of EUR 200 million. • Today, COLOR EXPERT with 15 independent sales and distribution centers in Europe is one of the market leaders in painting and decorating tools. © 2011 Color Expert GmbH | All rights reserved IMPRESSUM COPYRIGHT REGULATIONS SITE MAP