Take on this winter season with our 2021 Holiday Kits Shop Product Reasons to Love My Hair. My Canvas. Vegan 100% vegan hair care. A high-performance formula in every product. Know Your Hair The fastest way to match your hair concerns with our hair solutions Start Hair Quiz My Hair. My Canvas. Enjoy a new mix & match experience Learn More MY HAIR. MY CANVAS. MELTAWAY NO-RINSE MICELLAR HAIR CLEANSER As Loved By If your hair needs a boost of shine, try out My Hair. My Canvas. Glow Crazy Shine Booster. All you need is one to two pumps mixed into your favorite hair mask or conditioner. Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss. Our Hero Products Browse through fan favorites from both our Caviar Anti-Aging and My Hair. My Canvas. lines CAVIAR ANTI-AGING REPLENISHING MOISTURE CC CREAM Find us in Ulta Beauty at Target Shop Alterna's hero collections at your nearest Ulta Beauty at Target Find Store Our Clean Philosophy A truly transformative experience without unnecessary additives Learn More LATEST BLOGS View All NOV 24, 2021 HOW TO SHOP CONSCIOUSLY ON BLACK FRIDAY WEEKEND NOV 16, 2021 WHY WE LOVE MICELLAR TECHNOLOGY HAIR PRODUCTS NOV 10, 2021 HOW ALTERNA USES INNOVATIVE PACKAGING FOR A CLEANER PLANET FIVE-STAR REVIEWS This line saved my hair. It smells so good and always leaves my hair feeling amazing. I've been using it for almost a year now and it will always be my go to. Works great to achieve those perfect lived in waves or a textured blowout. Have straight to wavy hair but looking to build up volume and texture? This is your go to! Read Our Reviews SIGN UP TO GET OUR LATEST LOOKS, BRAND UPDATES AND SECRET DISCOUNTS DIRECTLY IN YOUR INBOX. By submitting this form, you are agreeing to our Privacy Policy. Subscribe GENERAL Where to Buy Contact Us Guarantee FAQ LEGAL Privacy Policy Terms and Conditions Press SDS FOLLOW US Instagram Facebook Twitter Pinterest GLOBAL Europe C.2021 ALTERNA BUILT BY SKYROCKET