OUR WORK TREND LAB CASE STUDIES CONTACT US Beautys Most Wanted Building a beauty destination in partnership with Costco. In 2013, HatchBeauty Brands was challenged to help Costco solve one of its most puzzling consumer challenges to date – how to expand its beauty offering to capture a younger, more trend-savvy consumer in a traditional box-store setting. Through extensive, crowd-sourced research, we discovered that Costco and its Health and Beauty Aids selection had an image problem. While many consumers knew Costco had beauty, they didn’t view it as a destination. These consumers were far more likely to shop at Sephora or Nordstrom for their prestige products. Based on these sound bites, we set out to turn Costco into a beauty destination. Leveraging urgency and exclusivity, Beauty’s Most Wanted was born. Our three-pronged approach featured a coveted seal of approval, a shop-in-shop in all Costco doors, and a robust partnership program that ensured the best beauty was part of the program. With millions in sales, 60+ products carrying the seal, and five talent-led brands in the program, Beauty’s Most Wanted was instrumental in changing the way consumers saw and shopped the Costco beauty aisle. This helped pave the way for the high end brands Costco now regularly carries in store and online. Previous Next COPYRIGHT © 2021 HATCHBEAUTY BRANDS

OUR WORK TREND LAB CASE STUDIES CONTACT US Elevating Drug Store Beauty How we turned a private label project into a decade long partnership. In 2011, HatchBeauty Brands launched what would become a longstanding partnership with CVS. Tapped originally for our product development capabilities, our creative stood out amongst top branding agencies. As a result, we oversaw the end-to-end development and go-to-market strategy of NUANCE--a skincare line featuring Salma Hayek. Because of the success of this and subsequent partnerships, we continue to be a go-to resource for the team at CVS. Most recently, our rapid response to the global pandemic resulted in us being the first business to successfully deliver hand sanitizer to CVS. Other partnerships include Essence of Beauty, Lique, and the much anticipated exclusive launch of Found Active, featuring Kate Upton. To date our CVS partnership has generated more than $50M in sales. Previous Next COPYRIGHT © 2021 HATCHBEAUTY BRANDS