AFG NATIONAL Group of Companies EXPANDED THE RANGE AND REBRANDED HORECA PRODUCTS 18 July, 2018 AFG National Group has re-branded Horeca products for the b2b segment of the Angstrem trademark, which will now be produced under the National trademark. At the same time, the Horeca product line has significantly expanded - 6 new SKUs have appeared. In addition to Basmati, Jasmine, Sushi and Zolotisty rice, the company began to pack rice Selected, Risotto, Krasnodar, For pilaf, Altai buckwheat and Bulgur Turetsky in three-kilogram polypropylene bags. The packaging was also restyled: images of the regions of origin of the product appeared on the Horeca bags. So, on a packet of rice for risotto there is an image of a fragment of an antique amphitheater, and on a packet with traditional Altai buckwheat - a mountain Altai landscape. The transition to a new package will be carried out as the old one is activated. - TM "National" is a large federal brand with high recognition among consumers and good representation in retail chains. Products of TM "National" are traditionally the leaders in the sales structure of the agricultural holding. The brand's popularity was boosted by advertising campaigns on federal television. In addition, TM "National" gives a direct reference to the name of the manufacturing company - "AFG National", a leader in the market for growing and processing rice. This gives the brand an additional competitive advantage, so the rebranding of Horeca products will help popularize the brand and increase sales in the b2b segment, ”says Boris Shabanov, Commercial Director of AFG National Group. About the company: The AFG National Group of Companies is one of the largest vertically integrated agro-industrial holdings in Russia, operating on a “from field to counter” principle. The leader in the cultivation and processing of rice (22% of the market) and the leading manufacturer of packaged cereals (18% of the market). AFG National Group of Companies produces about 220 products under its own and private brands. It has an extensive distribution network covering Russia, the CIS countries, Europe and other regions. Since 2015, the holding has also been successfully developing its vegetable business, growing table and seed potatoes and open field vegetables in the Nizhny Novgorod, Novgorod and Rostov regions, as well as laying super-intensive apple orchards in the Krasnodar Territory.