Hotels Events Magazine Specials Contact EN Reservations OD Hotels has become the first hotel group to create its own NFT Art Collection. Back 31 AUG Culture OD Group OD Hotels OD Magazine Ocean Drive NFT Gallery. Since the 2006 opening of the first OD Hotel in Ibiza, specifically the Ocean Drive Ibiza, one of its maxims has been its support and impetus to culture, and to art in particular. Since then, OD Hotels has increased, not only the number of its hotels, but also its commitment to local, upcoming artists and to others who are well established. This is because it has held numerous exhibitions in its hotels and organised its own OD Art Awards, competitions, live paintings and painting workshops. And it seems that this commitment to art is relentless, as this September they’re launching: For those people who are a little less up-to-date, we should mention that an NFT (Non-Fungible Token) is a type of unique asset whose digital format cannot be modified; in other words, it is an exclusive digital certificate. NFTs use blockchain technology to certify their unique nature and to make themselves different from the other digital files on the internet. OD Hotels has created this new digital collection to lead the renaissance of art and its ownership in the hotel business, and thus to continue to promote works by artists in this new format via its different general-interest channels such as Facebook and Instagram, in its own OD Mag magazine, and in each of the rooms; likewise via media it has specifically created for this purpose, such as its Twitter profile @oceandrivenft or on more ad hoc profiles such as Showtime. The main purpose of the project is to help local artists and to give them access to a relatively new universe with which many of them may not be familiar, and also to give more visibility to international artists with great potential. Read more ODHotels Newsletter Sign Up Corporate Careers Downloads Contact Terms & Conditions by eMascaró Cookies Policy By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies policy Accept All Cookies Cookies Settings