FB TW LK IG YT BEGINNING DIVISIONS PROJECTS PRESENT CONTACT HOME PRESENT NEWS THE WINES AND VINEGARS OF JEREZ LAUNCH THE CAMPAIGN "WHAT IF YOU DISCOVER WHY WE ARE UNIQUE?" THE WINES AND VINEGARS OF JEREZ LAUNCH THE CAMPAIGN "WHAT IF YOU DISCOVER WHY WE ARE UNIQUE?" 11/05/2020 Vinos y Vinagres de Jerez have received support from the EU through the European Promotion Program. With an investment of 7.5 million euros over 3 years, the largest budget granted by the EU The approach of AGR Food Marketing and DDB for the new campaign convinces the European Union thanks to the strategy developed. A challenge for the consumer: "What if you discover why we are unique?", The backbone of communication. First national advertising campaign, in several decades, of the Regulatory Council of Manzanilla, Wines and Sherry Vinegar Denominations of Origin. The wines and vinegars of Jerez have been supported by the EU through the European Program for Promotion . With an investment of 7.5 million euros over 3 years, it is the campaign that has obtained the highest budget from the EU within its category, thanks to the Strategic Marketing Consultancy - Communication carried out by the DO and commissioned by the company AGR Food Marketing, where a competitive strategy and a fundamental growth strategy were developed for the request for European aid. As part of this strategy, the Regulatory Council of Manzanilla, Vinos y Vinagre de Jerez Denominations of Origin , has launched its first national advertising campaign in decades, “And if you discover why we are unique?”, Creatively carried out by the advertising agency DDB and managed as executing agency by the company AGR Food Marketing . In it, he invites the consumer to rediscover and be surprised by the versatility and flavors offered by its different varieties, both wine and vinegar. The campaign, which reflects the most contemporary image of the Manzanilla, Vinos and Vinagre de Jerez PDOs, is on air from November 2 to 22 on TV, in the main TV groups, in prime time. It also includes a digital campaign aimed at potential consumers: gourmets, foodies, wine lovers ... The campaign also includes the creation of the website: www.igualqueninguno.com to bring Sherry Wines and Vinegars closer to the consumer, providing ideas for enjoy them hand in hand with the best gastronomy. La campaña está compuesta por un total de 5 spots para televisión y una selección de videos cortos que trasladan la esencia de las piezas y el look and feel al medio online. Asimismo, el Consejo Regulador crea la web: www.igualqueninguno.com para acercar los Vinos y Vinagres de Jerez al consumidor, aportando ideas para disfrutarlos con la mejor compañía. Además, esta nueva web, ofrece una gran variedad de recetas y propuestas de maridajes con los diferentes tipos de Vinos y Vinagres de Jerez. AGR FOOD MARKETING, ACTIVAMENTE CON EL SECTOR DEL PLÁTANO DE CANARIAS APROXIMACIÓN AL DERECHO TECNOLÓGICO Y DIGITAL DE LA MANO DE ÁREA DIGITAL ABOGADOS INTEROVIC CONFÍA EN AGR PARA DESARROLLAR SU ACCIÓN DE MARKETING DE TRANSFORMACIÓN SOCIAL "COMPARTIENDO SOLEDAD" POLÍTICA DE PRIVACIDAD POLÍTICA DE COOKIES DIVISIONES PROJECTS PRESENT