INVESTORS SOLUTIONS PARTNERS EXPERTISE ABOUT US NEWS CONTACT FRANÇAIS ATEME Enables Linear Parity Ad Insertion for Service Providers ATEME Enables Linear Parity Ad Insertion for Service Providers Nov 10 , 2021 Enabling MVPDs to regionalize their offerings as a first step toward fully personalized streams PARIS, 10th November, 2021 – ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that its NEA solution now enables linear parity ad insertion. This means that multichannel video programming distributors (MVPDs) can now regionalize live streams for their OTT distribution, inserting regionally targeted ads on linear streams to match what is already happening in their cable and IPTV networks. With the infrastructure for linear parity in place, they are also ready for an easy upgrade toward fully personalized advertisements. The ATEME NEA solution uses manifest manipulation to enable MVPDs to achieve linear parity in a more efficient way compared to traditional Transport Stream (TS) splicers. Because the ad replacement is purely software-based, it eliminates the need to order and install extra hardware. This means new channels and target regions can be added in just minutes, while making operations simpler and more environmentally friendly as the solution consumes less compute resources, power and rack space per channel compared to legacy hardware TS splicers. The NEA solution for linear parity also ensures a better viewing experience with frame-accurate ad insertions. For MVPDs in the US and Canada, it allows for the seamless meeting of mandatory requirements to offer localized streams in different states. Ahmed Swidan, Director of Personalized TV Solutions at ATEME said, “Many operators need to regionalize their streams for OTT distribution, and with NEA they have an efficient and accurate way of doing that. Operators also have a close relationship with their subscribers and lots of data to leverage for targeting purposes – which is an incredible opportunity for monetization. Achieving linear parity with NEA, while useful in itself, also paves the way to unleashing this fully addressable monetization potential.” About ATEME: ATEME (PARIS: ATEME), Transforming Video Delivery. ATEME is a global leader in AV1, HEVC, H264, MPEG-2 video compression solutions for broadcast, cable, DTH, IPTV and OTT. More information is available at www.ateme.com. Follow us on Twitter: @ateme_tweets and LinkedIn ATEME Press Contact: Dorota Bouskela ATEME Corporate Marketing T: +33 169-358-988 E: marcom@ateme.com Previous Post VITEC Reinforces Leading Position with acquisition of Anevia Hospitality and Enterprise Video Delivery Business Next Post Live Sports in UHD: Ultra Race in Reunion Island CATEGORY Blog Breaking News Press Releases ARCHIVES Archives Select Month November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 December 2018 November 2018 October 2018 September 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 December 2017 November 2017 October 2017 September 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 September 2010 June 2010 April 2010 March 2010 February 2010 January 2010 September 2009 July 2009 April 2009 September 2008 August 2008 April 2008 March 2008 January 2008 September 2007 May 2007 April 2007 March 2007 January 2007 Subscribe to ATEME's newsletter Stay informed about new products, white papers, and more. Email* Consent* I have read and agree to the privacy policy > More informations about our privacy policy FOLLOW US ON TWITTER FOLLOW US ON LINKEDIN FOLLOW US ON YOUTUBE © ATEME. All rights reserved - Legal Notices - Sales Terms & Conditions