TSINGTAO A TIME-HONORED BEER BRAND OF CHINA Tsingtao is a well-known Chinese beer established in 1903, a leading brand in China and the most widely recognised Chinese brand worldwide. Tsingtao has accompanied generations of Chinese over the years and is typically the first beer Chinese men have experienced. BREATHING NEW LIFE INTO THE HERITAGE BRAND STAYING RELEVANT WITH TODAY’S CONSUMERS “BETTER TOGETHER” WITH TSINGTAO We turned stereotypical associations with Tsingtao, a beer typically enjoyed around a Chinese dining table, into the essence of the brand. Even in the younger generation, mealtime is still the primary occasion for socialising whether it’s with friends or family. So we wanted to associate the brand with the richly satisfying moments of coming together. Moments are more enjoyable with the right company, dinner is better together with Tsingtao. ESTABLISHING A TRULY GLOBAL CHINESE BRAND Like this work? Share it MEDIAWAN GREET COCA-COLA BCRG SPINNUP PERRIER PHILADELPHIA RIVES DE SEINE NTV7 PARIS SG MACMILLAN SOBIESKI TSINGTAO Hamburg +49 40 380 374 0 send an email London +44 207 262 4488 send an email New York +1 212 367 8800 send an email Paris +33 1 46 97 50 00 send an email São Paulo +55 11 2663 2630 send an email Shanghai +86 21 6433 2058 send an email Singapore +65 67 32 56 69 send an email Warsaw +48 22 651 84 20 send an email Oh, Cookies! By continuing your visit to this site, you accept the use of cookies to ensure the best possible navigation, make statistics and allow the sharing of content on social networks. I accept I refuse Know more

NEWS • 09 11 2021 LUPL: LEGAL WORLD’S UNIVERSAL PLATFORM Our brand creation Lupl to become the legal world's universal platform It’s great to see the news spreading on Lupl – a brand we created from scratch for a consortium of global law firms CMS, Cooley LLP and Rajah & Tann Asia. Lupl provides the legal world with a place to pool together all communications and information on different legal matters, making the work between lawyers and clients seamless. Artificial Lawyer, the leading publication on legal tech news, shared this article on it becoming the legal world’s universal platform here: article Our work covered naming, brand strategy, tone of voice and visual identity. Click here to see the case study: case study Share ALIKE NEWS • 09 11 2021 Let’s be #coptimistic! NEWS • 22 09 2021 LU is coming to the UK ! NEWS • 15 09 2021 E.Wedel OH! Hamburg +49 40 380 374 0 send an email London +44 207 262 4488 send an email New York +1 212 367 8800 send an email Paris +33 1 46 97 50 00 send an email São Paulo +55 11 2663 2630 send an email Shanghai +86 21 6433 2058 send an email Singapore +65 67 32 56 69 send an email Warsaw +48 22 651 84 20 send an email Oh, Cookies! By continuing your visit to this site, you accept the use of cookies to ensure the best possible navigation, make statistics and allow the sharing of content on social networks. I accept I refuse Know more