We use cookies to improve your user experience. If you go on surfing, we will consider you accepting its use. You can get more information here . IS IN Tel. +34 93 206 38 50 About THR Services Customers Success stories Present Contact THR INNOVATIVE TOURISM ADVISORS Start Success stories Destination Marketing Case of success Development of the corporate identity of Costa do Estoril Service area: Destination Marketing Skills: Corporate Identity , Brand Development , Brand Management , Communication Plan , Promotion Client: Junta do Estoril Coast Tourism Location: Estoril, Portugal. The Costa do Estoril Tourism Board planned to continue with its strategy to improve and optimize its tourism model . Within this framework, it was planned to carry out a communication campaign , both in the Spanish market and in the European market in general, with the objectives of strengthening its brand image and increasing the number of visitors and overnight stays. The challenge Focus The results THR has created multiple corporate identities of tourist destinations , and the challenge this time was to develop this identity for Costa do Estoril . It was necessary to create and design its new corporate identity and also to create an application manual including sketches of various pieces. Costa do Estoril identity system Source: Based on David Aaker's 'Brand Identity' diagram ¿Quieres solicitar los servicios de nuestros expertos? Contáctanos sin compromiso Casos de éxito Explore nuestros casos de éxito por: Área de Servicio: Seleccionar Destination Management Destination Marketing Advisory Services Dream Resorts & Hotels Competencia: Seleccionar Análisis topográfico Arquitectura conceptual Captación de inversores Competitividad Desarrollo de marca Desarrollo de producto Desarrollo turístico Estudio de viabilidad Formación Gestión de crisis Gestión de marca Gestión de valor Identidad corporativa Innovación Inteligencia de mercados Marketing online Modelo de negocio Plan de comunicación Plan de implementación Plan de marketing Plan estratégico Plan maestro Plan operacional Posicionamiento Promoción Reestructura organizativa Selección de operadores Selección de promotores Shadow management Sistema de calidad Sistema de experiencias Turismo sostenible Ventas y comercialización Otros casos relacionados Plan de desarrollo del turismo rural en Portugal Plan de desarrollo de productos turísticos en Portugal Cancun promotion plan in Latin America and Europe Strategic marketing plan for Spain Croatia Strategic Marketing Plan Andalusia tourism marketing master plan Development of unique tourist experiences in Colombia Recommend Destination Management Destination Marketing Advisory Services Dream Resorts & Hotels To follow in: twitter linkedin Google+ About THR Services Customers Success stories Present Legal warning Privacy Policy Web map Member of: unwto trc THR webinars We will send you notifications about the topics of our upcoming webinars. Do you need innovative ideas and surprising strategies? CONSULT OUR EXPERTS Call us or contact us twitter linkedin Google Tel. +34 93 206 38 50 Av. Diagonal 605, 9º, 5ª, 08028 Barcelona, Spain