collections maison contacts IT / EN maison Milan : the history began in 1958 in via San Pietro all'Orto with a small haute couture atelier. Mila Schön, elegant denizen of the local upper crust, decided to express her essential and modern idea of luxury. In a world that kept changing, her intuition proved to be a winner. With the help of Giovan Battista Giorgini, who hosted her at Pitti in 1965, success soon crossed the Italian borders, bringing Mila’s spirit and her Milanese understatement around the world. Those were intense years. In 1966, the first boutique was opened at 2 Via Montenapoleone, soon gathering the local and international intelligentsia. Fascinated by the cultural debate, inspired by her personal relationship with contemporary art protagonists such as Lucio Fontana, Mila Schön brought experimentation into the atelier. Without forsaking purity and consistency, she created new sartorial approaches; paying attention to line, color, surface, she pushed the limits of technique and fabric. Double-faced, dynamic and precious, was her best invention. She swung safely between strictness and opulence, alternating garments of absolute purity with elaborate creations. When times required it, she expanded the field of action to ready-to-wear. Meanwhile, she established lasting bonds with photographers - Ugo Mulas in the first place - who were able to give substance to her visions. With the emergence of the Made in Italy phenomenon in the '80s and then' 90s, she kept pace without losing rhythm. She adapted, creating a global brand, always keeping faith in her beliefs and values. Visionary yet pragmatic, Mila Schön envisioned fashion, way before many others, as both design and lifestyle. She consistently promoted the values of modernity in both work and life. Soulful precision: this is her indelible contribution, at once modern and timeless. Since 1992, the Mila Schön brand has been owned by Itochu Corporation, which from the f/w 19/20 season initiated a new course. The project equals a reboot that affirms once again the founding values of Mila Schön: an idea of radical luxury, expressed through essential, accurate, pure creations. Those were intense years. In 1966, the first boutique was opened at 2 Via Montenapoleone, soongathering the local and international intelligentsia. Fascinated by the cultural debate, inspired by her personal relationship with contemporary art protagonists such as Lucio Fontana, Mila Schön brought experimentation into the atelier. Without forsaking purity and consistency, she created new sartorial approaches; paying attention to line, color, surface, she pushed the limits of techniques and fabric. Double-faced, dynamic and precious, was her best invention. She swung safely between strictness and opulence, alternating garments of abcolute purity with elaborate creations. When times required it, she expanded the field of action to ready-to-wear. Meanshile, she established lasting bonds with photographers - Ugo Mulas in the first place - who were able to give substance to her visions. With the emergence of the Made in Italy phenomenon in the '80s and then '90s, she kept pace without losing rhythm. She adapted, creating a global brand, always keeping faith in her beliefs and values. Visionary yet pragmatic. Mila Schön envisioned fashion, way before many others, as both design and lifestyle. She consistently promoted the values of modernity in both work and life. Soulful precision: this is her inteleble contribution, at once modern and timeless. Since 1992, the Mila Schön brand is owned by Itochu Corporation, which from the f/w 19/20 season entrusts the creative direction of all activities to Gunn Johansson. The project equals a reboot that affirms once again the founding values of Mila Schön: an idea of radical luxury, expressed through essential, accurate, pure creations. Instagram