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TEAM WORKS AWARDS NEWS CONTACT LESS NONSENSE, MORE SAVINGS More mobile MásMóvil was one of the pioneer operators in flagging savings territory, but there were too many brands competing for the same space in the category, and we realized that they all said the same thing, so, strategically, we found it interesting to continue talking about savings , but leading the territory, and for this we decided that we had to address savings but not in an endogamous way, talking only about rates, gigs and fiber, but expanding the discourse to everything that is talked about on the street when talking of savings. It is a very strategic campaign, with a very clear, simple and direct speech, such as MásMóvil, and to add impact, it occurred to us that it could use a prescriber. Antonio Resines was the first figure that came to mind. It was perfect, because the things that the campaign says seemed to us things that he could tell you himself, any day in a bar. The campaign is breaking brand recall and sales records. Share Pin it Tweet +1 RETURN PREVIOUS FUNDS FOLLOWING The songs of winter SUBSCRIBE TO OUR NEWSLETTER * I have read and accept the privacy policy SEND Penguin Torreblanca @ 2020 Legal notice - Data Protection

TEAM WORKS AWARDS NEWS CONTACT Betoven What does a brand do when its name is not exactly easy? In our first job for Ssangyong we faced this problem. And we quickly realized that there are hundreds of things in the world that have triumphed despite their difficult names. With that idea we did a campaign of three spots for Social Networks. Lichestein What does a brand do when its name is not exactly easy? In our first job for Ssangyong we faced this problem. And we quickly realized that there are hundreds of things in the world that have triumphed despite their difficult names. With that idea we did a campaign of three spots for Social Networks. RETURN PREVIOUS The ear of politicians FOLLOWING Internet does not end, the water does SUBSCRIBE TO OUR NEWSLETTER * I have read and accept the privacy policy SEND Penguin Torreblanca @ 2020 Legal notice - Data Protection