GROUP Units methodology credentials Contact 1 - ANALYZE neutral consideration and assessment of appearance, products, services and brands / market insights Findings as the basis for brand positioning and - management Desk research Mediale Berichterstattung Marken/Markt Insights SWOT Interviews mit Mitarbeitern, Kunden, Stakeholdern Kommunikationselemente, brand touchpoints, store checking Produkt und Angebot 2 – POSITIONIEREN 3 – MANIFESTIEREN 4 – IMPLEMENTIEREN 5 – KONZIPIEREN 6 – REALISIEREN 7 – INSPIRIEREN & KONTROLLIEREN BrandNavigator ARCHETYPISCHE MARKENPOSITIONIERUNG (AMP) Welcher Typ sind Sie? Positionierung der Marke als archetypische Persönlichkeit statt als Summe gut klingender Attribute We do not use common brand pyramids or comparable collections of attributes. We think in terms of people, not in terms of properties - more precisely: in archetypes. These are prototypical figures that can be understood universally and intuitively. A tangible basis for reflection and evaluation for all brand building activities. BRANDNAVIGATOR / CORPORATE STORY (CS) INTERNAL BRAND GAMING (IBG) BRAND CONTROL (CCS) echolot Werbeagentur GmbH // Waldburgstrasse 17-19 // 70563 Stuttgart // Fon +49.711.990 14-50 imprint data protection Conditions PRIVACY SETTINGS We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential External media Accept all Save on computer Privacy settings Cookie detailsData protectionimprint