work about contact Cultural Engineering™ done right since 97. Curb Brand Concept Nike x AIK Blue Line Klarna Shop Like a Queen Nike x Stadium x BP Bromma Girls Klarna Give One SaveLend Money Shouldn't Sleep Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn

work about contact Cultural What? River is a creative agency in Stockholm, born in 1997. We work with communication, advertising. branding, social media, design and everything in between. Some say advertising is dead. At the same time creativity is undisputedly the strongest transformative power and the champion of business leverage. We say that done right, advertising today might not even look, feel or taste like advertising. As long as it provides value for client and consumer, you can call it what you want. We call it cultural engineering. It’s a methodical, qualified and modern consultancy able of transforming consumer culture, truly influencing society through integrating all platforms that constitute popular culture today. It’s all about insight driven ideas, creatives with hands in several cookie jars at once, unexpected alliances and the ability to move fast and almost right, adjusting our trajectory along the way. Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn

work about contact Nike x Stadium x BP Bromma Girls BP is a football club with a huge equality focus and 1000+ active female players, but a name that literally means “Bromma boys”. We used this contradiction to create a debate about norms and gender equality in sports, positioning BP as a leader within the area, in spite of - and thanks to - the name. 9.3 million social media reach 23.2 million total reach 13.9 million earned media reach 0kr media budget Curb Brand Development Nike x AIK Blue Line Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn

work about contact Klarna Shop Like a Queen Klarna knew it had to go big when launching in the US. To announce their arrival on the big American stage, they had to break the category norm and do something special. So they did something big, special and fierce. > 387k impressions > 573k app downloads < 0,01$ CPI > 100k active users + 8% brand awareness + 8% considerations + 7% purchase intent +487% organic search Klarna Give One Curb Brand Development Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn