WHO WE ARE CORPORATE SUSTAINABILITY OFFERING PEOPLE CAREERS NEWS CONTACTS HOME | INNOVATION TEAM Research Innovation Team Innovation Team nasce nel 2013 partendo dalla consapevolezza che non ci può essere cambiamento senza ricerca e stimolo all’innovazione. Il nostro team di ricercatori e analisti di business – grazie a un vasto know-how metodologico e a competenze specifiche di settore – accompagna i clienti attraverso servizi customizzati per monitorare il posizionamento competitivo sui mercati; valutare gli scenari e i trend di cambiamento dei settori, dei comportamenti e delle esigenze di consumatori e aziende; sviluppare i modelli previsionali necessari a governare le dinamiche del business; supportare l’innovazione dell’offerta, dei servizi e dei canali distributivi. Lavoriamo con il cliente per ideare e realizzare analisi e ricerche di mercato fortemente personalizzate e costruite ad hoc in funzione dei suoi obiettivi: siamo convinti che qualsiasi indagine, per essere davvero di valore, debba fornire informazioni che permettono di prendere decisioni di business. Crediamo nell’innovazione non solo di mercati, prodotti e canali, ma anche di strumenti e metodologie di ricerca. Per questo sviluppiamo costantemente nuove iniziative, investiamo nei big data e analytics e inseriamo nel team risorse con competenze analitiche evolute. The belief that the evolution of business cannot fail to be accompanied by a growing attention to sustainability has led us over the years to launch market research focused on the topic, expanding the analysis to the evolution of public, corporate and family welfare. Group 7 Created with Sketch. Product, pricing and performance benchmarking Predictive modeling, big data & analytics Market research for behavioral profiling Sales Experience Social research for sustainability Innovation Team is the reference for our customers for monitoring competitive positioning activities to support product, service and channel innovation. Product and pricing benchmarking is a key lever of our offer. It is based on a methodology that we have developed and tested over the years and which analyzes: the value offered to the customer, thanks to the analytical breakdown of the product according to its material and service characteristics; the pricing level, thanks to numerous surveys in the field. Product and channel innovation is strongly connected with listening to the consumer : in fact, we accompany our customers in the conception and development of new products by integrating benchmarking with the customer's voice through the testing of concepts and products / services, carried out both through qualitative surveys and through extensive quantitative surveys. The in-depth knowledge of the offer and pricing also allows us to support our customers in the construction of advanced pricing systems . We support the development and improvement initiatives of commercial networks also by benchmarking the sales performance of products and services . MBS CONSULTING SpA Company directed and coordinated by Cerved Group SpA VAT / CF / N. registration in the business register 12904170151 REA number: MI - 1596212 Share capital: 264,054.25 Via degli Olivetani 10/12, 20123 - Milan INNOVATION TEAM Srl (with sole shareholder) Company directed and coordinated by Cerved Group SpA VAT / CF / N. registration in the business register 08284240960 REA number: MI - 2014921 Share capital: 40,000.00 Via degli Olivetani 10/12, 20123 - Milan Follow us on: Social Media Policy Model 231 PRIVACY MBS Consulting complies with the privacy regulations provided for by art. 13 of EU Regulation 2016/679. For information on the use of cookies on this site, consult the cookies & privacy policy . Disclosure This website uses cookies, including from third parties, and other profiling technologies, such as the intersection of information collected through different features of the site, in order to collect statistical information on useful users. To deny consent to these cookies and profiling technologies, click on Reject . Learn more and customize Refuse Accept