SERVICES TECHNOLOGY INSIGHTS COMPANY CONTACT EN 05 OCT 2019 BEST PAPER IN THE CATEGORY PRAXIS Posted at 11:07h in 2020, Award, News by Anastasia Derenko 3 Likes “HOW THE MACHINE FOOLS US” WINS TRANSFER BEST PAPER AWARD Every year, members of the editorial board of transfer – Zeitschrift für Kommunikation und Markenmanagement honor the best papers of the past year. In 2019, a total of 4 awards were presented in two categories. We are very pleased that the paper “How the machine fools us” by Philip Bresinsky (formerly eye square), Hans-Christian Gräfe (TU Berlin) and Michael Schiessl (eye square) was awarded in the category Praxis. We would like to thank transfer for this award! Abstract: Since the industrial revolution we have been living in the age of machines. Intelligent machines or artificial intelligence are again much discussed, financed and promising after a previous phase of stagnation in its development. Along with digitalization, this has created new expectations among marketing managers and advertisers: The promise of accurately targeted addressing in digital contact and the associated increase in effectiveness through the immediacy of communication. The article describes what the machine (today) can already do, why it fools us and what happens in reality. > You have not read the paper yet? Find the complete paper with interesting insights here. > All other winners and more information about the award can be found here. EYE SQUARE GMBH SCHLESISCHE STR. 29-30 (F) D-10997 BERLIN - GERMANY TEL +49 30 698144-0 FAX +49 30 698144-10 EYE@EYE-SQUARE.COM CEO: MICHAEL SCHIESSL TAX NO: 37/281/31719 VAT NO: DE210454419 COURT OF REGISTRATION: CHARLOTTENBURG HRB 76686 LEGAL INFORMATION PRIVACY POLICY © COPYRIGHT EYE SQUARE GMBH Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics Marketing External Media Accept all Save Individual Privacy Preferences Cookie Details Privacy Policy Imprint

SERVICES TECHNOLOGY INSIGHTS COMPANY CONTACT EN EYE SQUARE GMBH SCHLESISCHE STR. 29-30 (F) D-10997 BERLIN - GERMANY TEL +49 30 698144-0 FAX +49 30 698144-10 EYE@EYE-SQUARE.COM CEO: MICHAEL SCHIESSL TAX NO: 37/281/31719 VAT NO: DE210454419 COURT OF REGISTRATION: CHARLOTTENBURG HRB 76686 LEGAL INFORMATION PRIVACY POLICY © COPYRIGHT EYE SQUARE GMBH Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics Marketing External Media Accept all Save Individual Privacy Preferences Cookie Details Privacy Policy Imprint