CUSTOMER DNA Real time, continuous insights from all customer behavior and activity, including propensity and affinity scores, for more relevant interactions ATOMIC-LEVEL VIEW Individual profiles reflecting facts, habits, intents and preferences for more precise targeting and offers OPERATIONALIZED ANALYTICS Customer DNA automatically and continuously updated with feedback and new information – becoming more accurate over time OMNI-CHANNEL IMPACT Alerts, Triggers and Rules for automated marketing channel delivery based on changes in individual Customer DNA ONE SOLUTION, MANY USES One central Customer DNA for all types of customer interactions – online offers, targeted marketing, call recommendations, churn prevention, etc. Transform your customer experience. CONTACT US ABOUT NGDATA NGDATA helps data-rich companies in financial services, media/publishing and telecom to automate and optimize omni-channel customer interactions. Our customer experience operating system, Lily Enterprise™, captures data across all channels and provides enterprises with real-time insights to drive superior customer experiences. Lily’s Customer DNA puts the individual at the center of the organization by design, continuously learning from behavior to act consistently and timely for superior experiences. Learn More... LINKS AND SHORTCUTS Data-Driven Solutions Customer Experience Management Business Analytics What is Customer Retention What is Attrition Rate One-to-One Marketing Customer Retention Strategies Customer Data Analysis CONNECT Careers News & Events Request a Demo