HOME BUY ONLINE OUR BRANDS NEW USED OFFERS AFTERSALES MOTABILITY BUSINESS CAREERS MORE My Account Back You are here: Homepage > Our Culture Our Culture Williams Group is admired and respected throughout the North West of England and we are the largest family-owned group of BMW, BMW Motorrad, MINI, Land Rover and Jaguar vehicle retail centres in the area. This reputation has been built up over more than 100 years in business and we use this experience to ensure we continue to offer a premium service to all of our customers. It is due to high levels of customer satisfaction achieved that has allowed us to build such a successful reputation. Our customers know we go the extra mile and as a result they will continue to return to us time and time again, which allows us to build long standing relationships. To match the premium nature of the car marques we sell, we employ some of the most talented and dedicated staff in the country. With years of experience and knowledge of the automobile industry between them, we can assure you expert help and assistance whenever you need it. As well as ensuring that we deliver exceptional service, we also make sure we support the communities in which we operate, this includes local charities such as our recent partnership with Maggie's. As a proud partner of the Motability Scheme we are passionate about helping disabled motorists get mobile in a way that is personalised to them. Find out more about Williams Group and the work we do by getting in contact with a member of our team. GET IN TOUCH Whatever your question or feedback we are here to help. So please feel free to contact us. MAKE AN ENQUIRY FIND US JOIN OUR JOURNEY Immerse yourself even deeper. Visit our social channels. Cookies Terms & Conditions Site Map Careers Privacy Legal Data Preferences Gender Pay Gap Slavery 2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB Reg. Company Number: 597708 VAT Reg. No. GB 732 5259 39 Financial Disclosure Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. Read More NetDirector ® - Automotive Ecommerce change cookie settings This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Do Not Sell My Personal Information request. MANAGE SETTINGS ACCEPT RECOMMENDED