DE|EN CONTACT ABOUT US TRADITION MEETS INNOVATION ABOUT USTRADITION MEETS INNOVATION DEEPLY ROOTED FOR HIGH GROWTH Our roots in the haircare and body care sector go back almost 70 years, during which time we have evolved into specialists in the industry. We are happy to be inspired and enthused by new ideas and trends but, at the same time, we also like to draw on the wealth of experience we have gained over the years. This is the proving ground which has facilitated the fusion of the old and new and has allowed unique ideas to spring up. FROM MODEST BEGINNINGS TO A RICH SOURCE OF IDEAS Hans Schröder laid the foundation stone of our company in 1950 with the production of putty for windows.Characterised by an inexhaustible talent for invention paired with a sure instinct for the market, Hans Schröder Senior gradually developed the initial range of household cleaners to meet changing requirements. MANN & SCHRÖDER COSMETICS entered the cosmetics industry in 1958 with the invention of the first hairspray in Germany – just in time for the fringe hairstyle trend of the 1960s. This innovative idea quickly evolved into a successful product. Hans Schröder and his team went on to create more and more haircare and body care products as well as bath additives – leading to the establishment of the first brand in 1968 by the name of “alkmene”. In the 1980s, the production of detergents was completely abandoned to make way for further expansion in the export trade and private label business in the cosmetics sector. MORE ABOUT OUR HISTORY HISTORIE A separate department, our Category Management, specialises in spotting national and international trends and analysing the development of individual product categories. The team takes advice from respected trend forecasting agencies, carries out store checks at home and abroad on a regular basis, and reviews the expectations and wishes of our customers expressed in customer insight analyses. We take the results of this market research and ongoing product range and product life cycle analyses and translate them into products for skin and hair which are commercially viable and have real chances of success on the market. The love of innovation is in our DNA, and so the resourcefulness and the courage to venture into new territory continue at MANN & SCHRÖDER COSMETICS to this day. Impressions of our employees Our employees tell us why tradition and innovation go well together. Juliane Schmid Category Management #01 WHERE DO YOU SEE THE TRADITION AT M&S AND WHERE DO YOU SEE THE INNOVATION? “As a long-standing employee, I appreciate the fact that MANN & SCHRÖDER COSMETICS is still a family-run business in the third generation and is committed to Germany as a manufacturing base. We may be true to our roots but we always have our finger on the pulse in order to keep in step with the times. My job routinely involves spotting the trends of tomorrow. This is the basis on which we develop creative formulas and innovative products.“ #02 WHERE DO YOU SEE THE TRADITION AT M&S AND WHERE DO YOU SEE THE INNOVATION? “I have been working at MANN & SCHRÖDER COSMETICS since 1991 and I see the continuous development. The number of employees has more than tripled during this time and, little by little, new structures and departments have been introduced. When I take a tour of the facilities, I am always amazed at how our company has grown and fascinated by the techniques which it has mastered.” CONTACT DATA PROTECTION LEGAL NOTICE COOKIE-SETTINGS STANDARD TERMS OF SALE & SUPPLY CONDITIONS OF PURCHASING AND ORDERING QUALITY AGREEMENT © 2021 MANN & SCHRÖDER We use cookies so that we can offer you the best possible website experience. This includes cookies which are necessary for the operation of the website and to manage our corporate commercial objectives, as well as other cookies which are used for anonymous statistical purposes, for tracking conversions in our online shop or for marketing purposes. You are free to decide which categories you would like to permit. Please note that depending on the settings you choose, the full functionality of the website may no longer be available. Further information can be found in our Privacy Policy. ACCEPT ALL MORE Powered by Imprint | Privacy Policy