DMA - Data and Marketing Association Log in or Register Forgot Password? Filter Bookmarks Contribute Member directory Search 27 Oct 2021 DMA Works With Government on Data Legislation Consultation On 7 October 2021, the DMA, in conjunction with DCMS, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation. Find out more and download a summary of the report. Share Clip 14 Sep 2021 Welcome back to DMA House Enjoy a safe working environment at DMA House for Members and visitors with shared spaces, private meeting rooms and individual work stations in the heart of London. Share Clip Arabella Trett Data & Marketing Association Events and Awards Intern 24 Nov 2021 DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics Data ethics is a hot topic in the marketing industry. But why is it crucial for businesses to capture, store, and use personal data ethically? Find out alongside Gilbert Hill, a privacy technologist, in this DMA Talent webinar. Share Clip Data Council Data & Marketing Association DMA Council 22 Nov 2021 Customer Data Council Provenance of Digital Identity Roundtable The idea of a “digital identity” is increasingly prevalent, especially with organisations looking to have more security around sensitive information being shared online. The Customer Data Council participated in a roundtable discussion to answer key questions around digital identity,... Share Clip Contact Centres Council Data & Marketing Association DMA Council 19 Nov 2021 Improving Contact Centre Results & Retention through Gamification Have you heard a lot about gamification but confused about how it can help your contact centre? The DMA's Contact Centre Council spoke to David Cooke, Head of Sales, Ireland at Connex One who showed the many ways gamification can improve agent churn, sales, plus many more challenges. Hear more... Share Clip 19 Nov 2021 DMA Insight: Positivity and Compassion Grows, but Challenges Ahead How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations. Share Clip 04 Nov 2021 The UK's National AI Strategy The DMA welcomes the government’s ten-year plan to develop the country into a global science leader and use data as a force for good. Keep reading to see what the transformative vision involves. Share Clip Next Page Join Us About us The Code Membership DMA Talent Learning Marketing Jobs Board Great British Creativity Customer Engagement Responsible Marketing Value of Data DMA Awards Diversity & Inclusion Events & Upcoming webinars Webinar Library Research Best practice and guidance Contact us Join Us Contact Us Terms and Conditions Privacy and Cookies Contact Cookies Settings Copyright DMA 2021 © All Rights Reserved Cookies Settings This website uses cookies We use cookies to identify you when you visit our website and to keep track of your browsing patterns. This means that if you're a registered user you'll remain logged into your account and your personalised settings and account information will be available to facilitate use of the site. More info Accept All Cookies Cookies Settings