STRATEGY Investors > Strategy Crest Nicholson is well placed and sufficiently capitalised to take advantage of the long-term growth opportunities in the Southern England housing market. Our Group strategy seeks to build on our strengths and address the challenges we face, and consists of five strategic priorities: OUR PRIORITIES PLACEMAKING & QUALITY We invest in placemaking and design to develop high quality, attractive, sustainable communities. We aim to create developments our customers are proud to call home. LAND PORTFOLIO We have a well located, flexible portfolio which supports our operational needs and enables us to deliver combination schemes working collaboratively with others. OPERATIONAL EFFICIENCY We continue to focus on operational efficiency, identifying ways to improve what we do, with greater consistency, discipline, benchmarking and measurement. FIVE-STAR CUSTOMER SERVICE We follow rigorous quality control processes to complete each build stage to a high standard and sales, site and customer service teams work together to provide excellent service, product quality and support at each stage of the purchasing journey. MULTI CHANNEL APPROACH We continue to build on our reputation as a trusted partner of choice to deliver homes in partnership with the public sector, Private Rented Sector providers and Registered Providers. OUR PRIORITIES ARE UNDERPINNED BY OUR FOUR FOUNDATIONS SAFETY, HEALTH AND ENVIRONMENT Our number one priority. We strive for continuous improvement and set the target to be among the industry leaders for safety performance. SUSTAINABILITY & SOCIAL VALUE The nature of our business means we can make a sizable positive contribution both environmentally and socially through our operations and the creation of new homes and communities. PEOPLE The quality of our people and the decisions they make are fundamental to the success of our business. We continue to focus on increasing the diversity of our workforce and are an inclusive employer. FINANCIAL TARGETS Our strategy focuses on maintaining an efficient operating model that converts our land into developments which deliver attractive returns, by way of increased margins and return on capital employed. OUR VALUES OUR VALUES UNDERPIN HOW WE IMPLEMENT OUR STRATEGY, DEFINING WHO WE ARE AND HOW WE DO BUSINESS 1 WORK AS ONE CREST We work towards a common goal and see the bigger picture 2 COMMITTED TO SUCCESS We strive to be the best and deliver on our promises 3 CONSIDERED DECISION MAKING We act with integrity and make thoughtful decisions 4 INVESTING IN OUR PEOPLE We empower our people to deliver our success 5 A POSITIVE LEGACY FOR OUR CUSTOMERS AND COMMUNITIES We deliver high quality, sustainable communities OVERVIEW RESULTS CENTRE BUSINESS MODEL STRATEGY OUR BOARD KEY PERFORMANCE INDICATORS SHAREHOLDER CENTRE INVESTMENT CASE SHARE PRICE TOOLS REGULATORY NEWS CORPORATE GOVERNANCE IPO CONSENSUS ESTIMATES CONNECT WITH CREST NICHOLSON HELPING YOU MOVE BUYING WITH US ABOUT US INVESTORS SEARCH OUR HOMES BY TOWN OR COUNTY TOWN COUNTY Privacy Policy | Cookie Policy | Social Media Terms | Recruitment Privacy Policy | Sales Terms & Conditions | Statutory Information | Supply Chain | Anti slavery and human trafficking statement | Sitemap © Crest Nicholson 2021 We use cookies This website utilises cookies in order to provide analysis of our visitor data, to improve our website, show personalised content and to give you the best experience. For more information, click here. ACCEPT