Industries Services Digital Latest Thinking About Careers News Events Investors Worldwide Digital > Digital Thinking DIGITAL THINKING MORE THAN 1/2 OF EXECUTIVES ARE PLANNING TO LAUNCH NEW PRODUCT CATEGORIES. We’re helping leading consumer goods companies leverage the data generated by smart products to uncover potential new markets within their consumer base. DIGITAL WORKS FOR CONSUMER GOODS Digital Thinking Future of Work Code Halos Digital in Action DIGITAL SPARKS IDEAS At its heart, being digital is about possibilities. The digital imperative penetrates every pocket of business, across every industry. Each change, whether it demands engaging customers, developing insight, or achieving scale and integration, starts with new ideas. Read to be inspired by the best practices, new technologies and latest approaches that are being employed by leading businesses inside and outside your sector. LATEST DIGITAL THINKING ALL INDUSTRIES PERSPECTIVES Changing Tide: Five Things U.S. Manufacturing ... Five years after losing top ranking to China, the future is bright for U.S. manufacturing. Here’s how to make it even brighter, while avoiding well-meaning but short-sighted nominal decisions. PERSPECTIVES The Five Shades of the Digital Consumer As more and more people embrace digital commerce in ever greater numbers, ... PERSPECTIVES Utilities Seek to Engage Increasingly ... As energy providers strive to service today’s more discerning consumers with ... PERSPECTIVES Omni-channel Retailing: Notes from the Field Omni-channel retailing is no longer optional. Customers expect to be able to shop seamlessly across channels. Done right, it results in higher footfalls and sales for retailers as well. We examined ... PERSPECTIVES Six Steps to Creating a Data Culture Young companies have a distinct advantage over their longer standing ... PERSPECTIVES The Internet of Things: QA Unleashed To seize the IoT high ground, QA organizations need to view software testing ... PERSPECTIVES Five Digital Truths Every Executive Must ... Code Halos – the digital footprints left by people, organizations, and things – are the future. To make the most of the insights they can uncover, however, organizations need to embrace the following ... PERSPECTIVES How Code Halos Are Changing the Insurance ... By finding meaning in the data that accumulates around people, processes, ... PERSPECTIVES How a Demand-driven Perishables Supply Chain ... Up to 133 billion pounds of food is wasted annually in the U.S. alone. This ... PERSPECTIVES Digital Promotional Content in Life Sciences: ... Most promotional content in the life sciences industry is now digital and can be found on diverse channels, including branded Web sites, technology platforms and medical communications forums, to ... PERSPECTIVES How Pharmas Can Find Their Next Blockbuster ... Not only are digital tools extending the life of existing drugs, but they’re ... PERSPECTIVES Future of Learning: How Education Goes Back to ... With many questioning the value of higher education, there has never been a ... PERSPECTIVES The Way to a True End-to-End Social ... To ride the social media wave and cash in on emerging opportunities, enterprises need to establish cross-organizational processes, frameworks and workflows on which social can drive business ... PERSPECTIVES Digital Advertising: From Carpet Bombing to ... Traditional Internet advertising is often high on effort and presence but low ... PERSPECTIVES Balancing High-Tech with High Touch Here's how commercial underwriters can usher new-business submissions into the ... PERSPECTIVES Beyond Digital Asset Management: Implementing A ... The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging ... PERSPECTIVES Beyond Digital Asset Management: Selecting a ... The amount of time consumers spend daily with digital media now accounts for ... PERSPECTIVES Beyond Digital Asset Management: Managing ... The amount of time consumers spend daily with digital media now accounts for ... PREVIOUS | NEXT The Center for THE FUTURE OF WORK As mature companies struggle with change and new industries emerge from the red hot furnace of digitization, Cognizant’s Center for the Future of Work provides research, analysis and advice that help C-suite leaders make sense of new digital technologies, business models and generations of workers and seize the strategic high ground. We invite you to join the conversation and see how the working future will evolve. VISIT THE CENTER COMPETING ON CODE Every person, place and thing now has a virtual self as well as a physical one. How well companies leverage the Code Halo™ of data that surrounds each person, produce, device and organization—to create better processes for employees and partners, and richer experiences for—people is the most important source of competitive success in every industry. LEARN MORE DIGITAL IN ACTION A paperless ICU and better post-op care Narayana Health Open-heart surgery patients at Narayana Health are living longer, healthier lives as a result of the hospital’s paperless intensive care unit, where a family of iPad apps integrates with medical equipment to feed medical teams instant, relevant patient data that improves care during the critical first hours after surgery. Cognizant collaborated with Narayana Health to develop an automated and digitally transformed ICU system that brings a single, accurate window on patient status to an iPad at each patient’s bed. Leveraging data from equipment, lab, imaging, clinicians and patient records into a single source of truth improves handoffs from shift to shift and control of infection risk throughout the unit, and leaves fewer opportunities for human error. Patient monitoring and care is dramatically improved, as is the success rate of the life-saving procedure. Approach: Reinventing the part of the patient life cycle with the greatest impact on mortality and patient outcomes Standardizing, digitizing and automating clinical processes Integrating the ICU ecosystem of data sources, collecting information from devices such as bedside monitors and ABG, and existing hospital systems for patient records, labs and imaging Monitoring 150 patient parameters remotely and delivering real-time alerts to clinicians for timely interventions Tailoring alerts and indicators to patient state, reducing dependence on staff vigilance Impact: FOR PATIENTS: 50% increase in patient satisfaction FOR CAREGIVERS: 80% reduction in human oversights of standard processes 45% increase in nurses’ efficiency FOR THE HOSPITAL: 15% reduction in length of stay in ICU STAY COGNIZANT Keep abreast of the latest digital news and thinking on our blog READ ON DIGITAL APPROACH Put digital to work DIGITAL OVERVIEW Be digital DIGITAL TECHNOLOGIES Find your next step TAKE THE FIRST STEP Talking about digital is the first step on the path to being digital. 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