OUR SERVICES LOCATIONS RESOURCES CONTACT US ABOUT US INVESTORS Media Value Measurement Drive transparency and improve media performance Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results. Our expert practitioners ensure that our clients’ media strategies and plans are built to deliver their communication objectives. Our proprietary tools help us to derive the insights and recommendations necessary to improve both efficiency and effectiveness. Questions we answer for media, marketing, and procurement teams ? How can we optimize our media budget? ? Which is the right agency for us and how do we best reward them? ? How do I tell whether our agencies are delivering and how they are performing? Media Value Measurement In Brief Global Leaders The world’s leading specialist - last year we analysed media spend from over 250 advertisers Largest Consolidated Database The world’s largest cost database ($41bn pool) Proprietary Tools Market-leading processes, tools and methodologies Endorsed Effectiveness partners of World Federation of Advertisers Market Expertise Experienced practitioners with agency and advertiser backgrounds in all major markets Our Media Value Measurement Services Media Auditing & Benchmarking A trusted review and benchmark of agency performance, and recommendations for improvement Cost Savings & Guarantee Tracking Analysis determining how media agencies deliver against promises and performance targets. Digital Performance Measurement Consultancy and tools to measure, benchmark and improve online effectiveness Pitch Management, Contracting, & Compliance Consultancy ensuring clients have the right agency, the right incentives, and the right contract in place. Media Strategy Consulting Advice to ensure your media strategy is aligned with business KPIs Agency Process Review Appraisal and advice to enhance knowledge and improve agency management Media Training Instilling the knowledge to more confidently manage agencies and activity What every advertiser should know about online video Published on 13 October 2015 Media agencies routinely recommend that advertisers invest up to 15 percent of their TV budgets in online video content. Simon Cross, Client and Product Development Director at Ebiquity, gives the inside track on everything advertisers should know about online video, and urges them to ask probing and challenging questions of their media agencies when and [...] Continue reading Why you should take ad blocking seriously Published on 13 October 2015 Ad blocking is on the rise. Simon Carley, Senior Client Service Manager at Ebiquity Australia, explores what this real and growing threat to digital advertising means for marketers. Ad blocking software is starting to gain real traction. According to a report by PageFair and Adobe, as of June 2015 nearly 200 million internet users had [...] Continue reading Optimizing social media performance Published on 13 October 2015 Understanding how your brand’s paid, owned, and earned social media activities work together is critical if you are to optimize investment in digital. Theo Johnson explains how to make your social channels work harder. Investment in digital shows no signs of slowing down. Many consumer brands are spending 30–50 percent of their budgets on digital [...] Continue reading Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. 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