Home Services Experience About Careers Blog Contact Use Cases in the Media & Entertainment Personalised Marketing AI can be used to recognise new and old customers and detect useful information from them in real-time. With access to this increased data, media companies will understand their consumers better and can deliver more personalised content and products such as predicting appropriate content (movies, music, videos, and games) for various sets of audiences. Media and entertainment companies could also micro-target channel preferences-based content for consumers. Content Discovery It is important for companies in the media industry to know the direction towards which the market is heading. The content discovery team must analyse the market trends to decide on which content is to be featured and which is slowly turning stagnant. Predicting the lifeline of trending content is also very important. Data can be used for scenario analysis and content experiments for the content discovery teams in the media and entertainment industry. Effective Ad Targeting Big Data takes the guesswork out of programmatic advertising. It helps advertisers and businesses pinpoint the exact preferences of customers. It also gives a better understanding about what type of content viewers watch at what time and duration. This enhanced visibility of customer preferences helps improve the efficiency of ad targeting resulting in higher conversion rates. Optimised Scheduling of Media Streams Social networks have set the stage for creating individual connections with viewers unlike, in the past, where mass distribution of media was the norm. Connecting with audience directly through scheduled media streaming can maximize revenues for media companies. Using Big Data Analytics can help companies to identify the exact content which customers would want to engage with on a schedule basis. Case Study – With the help of Adatis, this international newspaper publishing organisation created a centralised database for better visibility of their data. This newspaper publishing organisation previously relied heavily on Microsoft Excel, using a series of complicated and interconnected spreadsheets making it extremely difficult to use, error-prone, and time-consuming to make changes. Based on the information gathered during the discovery, Adatis refined the plan for delivery of the different ingestion requirements. Using an agile development methodology, the detail of the plan continually evolved as the business priorities changed, in accordance with the flexible nature of the Scrum agile delivery method. Read the full case study Adatis Rapid Data Analytics Deployment for Media & Entertainment Organisations We live in a world where customers are using multiple channels, connected devices and innovative distribution platforms. It is vital that media and entertainment companies understand how their audience is interacting with their content across various channels and screens in order to refine marketing activities, improve customer advocacy and ultimately increase profitability. Read more Find out how we can help the Media & Entertainment Industry. If you’d like to know more and how to get started please give us a call on +44 (0)203 696 9120 or send us a message First Name* Last Name* Your Email* Phone* Your Company* How did you hear about us?* (required) Website Microsoft Google Social Media Conference Community Event Word of Mouth Referral Other Your Message* At Adatis we respect your privacy and we'll only use your personal info to deliver the products and services you've asked for. Occasionally we'd like to contact you about other relevant offers, news, products and services. You'll be able to unsubscribe from these communications any time and can review our privacy policy here. 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