HOME ABOUT US OUR SOLUTIONS PUBLISHING CAREERS NEWS Latest News October 6th, 2021 LOCALiQ Launches Cross Media Optimisation Technology Share Share Tweet Transformational New Ad Technology Solution London, UK - October 6, 2021 - LOCALiQ, the UK’s leading digital marketing solutions provider, today announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms. Cross media optimisation’s innovative technology is the first of its kind in the UK. It uses data-driven algorithms to adjust digital marketing budgets across the four main digital ad platforms (Google, Microsoft, Facebook and Instagram) to yield the best outcome based on a client’s goals. Using proprietary tracking, attribution, and optimisation algorithms, the technology shifts marketing budgets across search, social, and publishers to maximize every pound spent. “We’re proud to offer our clients access to cutting-edge marketing technology, and cross media optimisation is another huge step forward,” said LOCALiQ Managing Director, Nick Ashwood. “This product is completely new in the digital landscape, and we’re incredibly excited about the results it is generating for our clients in terms of efficiency and performance.” Cross media optimisation is goal-based, agile, and reactive so business owners and marketing managers no longer need to spend time analysing where they should allocate their marketing budget or comparing goal and conversion metrics across platforms. Cross media optimisation’s unique technology automatically allocates budget to the platform that generates the best results. cross media optimisation combined with LOCALiQ’s Client Centre reporting platform provides incredibly powerful data insights to help advertisers more accurately understand which activity is generating the best return. “Over the last eighteen months the pandemic has continuously shifted how people consume online media,” said Ashwood. “Cross media optimisation is agile enough to adjust budgets and spend where the results are going to be delivered.” Sidey, Scotland's premier supplier of windows, doors, sunrooms and conservatories, relies on LOCALiQ UK’s services for search and social marketing campaigns focused on lead generation. While the initial results of working with LOCALiQ UK were strong, Sidey’s business goals aligned with cross media optimisation technology’s offerings and they were eager to explore even greater results. Applying cross media optimisation technology, the team used tactics across search and social channels to offer insights into how to optimise budgets, drive the lowest cost per lead, and maximize their marketing spend. “While we have been working with LOCALiQ across our digital marketing for some time now, we’ve seen a significant improvement in results since using cross media optimisation,” said Haylee Lilley, Retail Manager, Sidey. “Our leads from search marketing have increased by 34%, and by 115% from social media marketing!” The campaign achieved a vast increase in leads, with the real-time shift in budgets maximized performance with a 172% uplift in social traffic and a 34% increase in CTR on search marketing. ABOUT LOCALiQ LOCALiQ is the digital marketing business of Newsquest Media Group, the leading local media group in the UK. LOCALiQ solutions provide businesses with digital marketing tactics across search, social, digital display, branded content and more through innovation and smart technology powering digital solutions. LOCALIQ has been focused on coupling innovative solutions and smart technology to simplify the advertising ecosystem for businesses since its launch in 2018. For more information about LOCALiQ and cross media optimisation, contact the LOCALiQ team on 02080 592195 or visit https://localiq.co.uk/cross-media-optimisation. PREVIOUS NEXT We are a media company with a difference. We are committed to bringing a voice to your region. OUR BUSINESSES S1 NEWSQUEST SPECIALIST MEDIA EXCHANGE ENTERPRISES NEWSQUEST CONTRACT PRINT ZOOM IN LEAFLET SOLUTIONS NAVIGATION ABOUT US LEADERSHIP CONTACT US OUR SOLUTIONS PUBLISHING NEWS BRANDS CAREERS SALES ACADEMY OUR PEOPLE EDITORIAL TRAINING NEWS TERMS & CONDITIONS MARKETING SERVICES REACHEDGE CONTRIBUTOR TERMS TERMS OF ADVERTISING DIVERSITY STATEMENT COOKIE POLICY PRIVACY POLICY PRIZE COMPETITION RULES NEWSQUEST PENSION TRUSTEE LIMITED - PRIVACY NOTICE WIN AND ORR POLLOCK PENSION SCHEMES STANDARD DATA PROCESSING ADDENDUM GDPR COMPLIANCE FOR ADVERTISERS SUPPLIER TERMS & CONDITIONS FOR GOODS AND SERVICES MODERN SLAVERY ACT STATEMENT TAX STRATEGY GENDER PAY GAP REPORTING DIGITAL SUBSCRIPTION TERMS AND CONDITIONS PENSION FUND CHAIR STATEMENT STATUTORY ACCOUNTS INCLUDING CORPORATE GOVERNANCE NEWSQUEST EPIS AFFILIATE LINKS © 2021 Newsquest Media Group