CURRENT AFFAIRS / SERVICES / COMPANY / TO WORK / CONTACT INFORMATION 02 TOU Paroc strengthened its customer orientation with Power BI Karoliina Kettukari - Tuesday, May 2, 2017 Paroc is a pioneer in the insulation industry in 14 countries, 80 years after the introduction of its first stone wool insulation this year. With the support of Digital Illustrated, Paroc has adopted the solutions provided by Microsoft Power BI. Deployment is part of a multi-year strategic Customer Focus program. As part of the program, Digital Illustrated will help Paroc deploy and leverage Microsoft cloud services extensively to increase the organization's customer focus. Customer Focus Program At the turn of 2014-2015, Paroc launched the Customer Focus program, which aims to develop the organization's customer orientation and increase sales productivity. The program aims to differentiate itself from competitors by producing a better customer experience. Investments in a better customer experience include developing customer understanding, improving customer service, refining sales focus, and building management, processes, and tools that support customer orientation. The development of the customer experience is measured in the Power BI tool e.g. With the NPS net recommendation index. In the initial phase of the implementation of the Customer Focus program, the principles of customer segmentation and management models were defined. The implementation of the Dynamics 365 solution provided by Digital Illustrated played a key role in their operational implementation: Power BI as an enhancer of customer understanding Increasing customer orientation has required a significant change in the way Paroc's organization operates. Central to the development of new ways of operating is the provision of customer information and understanding to a large number of Parocs working in the customer interface. In order to achieve the customer understanding required for customer orientation, Paroc deployed Microsoft Power BI in 2016-2017 with the support of Digital Illustrated for customer data reporting. The main applications include: Asiakaspalautteiden ja asiakastyytyväisyyden (NPS) visuaalinen ja interaktiivinen seuranta hyödyntäen monipuolisia suodattimia Myynnin suorituskyvyn hallinnan raportointi toimistoympäristössä ja mobiilikäytössä Markkinoinnin johtamisen raportointi, joka yhdistää Dynamics 365 -dataa markkinoinnin muiden operatiivisten analytiikkaratkaisujen kanssa. Kokemukset käyttöönotosta "In a short time, Power BI reporting has become an important tool in Paroc's marketing, sales and customer service management. Power BI helps our organization work with customer information, which is ultimately about customer orientation. We have been surprised by the speed and ease of implementation and our end users have been very pleased with the tool. ", says Jyrki Männikkö , Parocin Group Digital Marketing Manager . Also read about our new service concept, where customer orientation is the company's key strategic management model. Paroc Power BI Customer orientation Dynamics CRM The latest Modern information work as a innovator in the everyday life of a restaurant worker SharePoint Virtual Summit - a summary of new publications Security and customer cases: the best pieces of an HPR event The bubble of technological transformation Webinar: Customer Orientation The Business Forward event presented Microsoft’s digital vision Your customers are not interested in the productivity of your work Paroc strengthened its customer orientation with Power BI Digital Illustrated We are an agile business agency that generates business benefits and designs and implements high-end-user Microsoft solutions for businesses. MORE ABOUT THE COMPANY ›› © 2017 Digital Illustrated ｜Terms of Use｜ Salomonkatu 1, 00100 Helsinki, 020 780 9740 ｜Contact Us