Get IRI News and Insights Solutions News Insights IRI Marketplace (Partners) Company MEDIA Pre-CampaignIn-CampaignPost-CampaignCOVID-19 Solutions Consumer Insights Media Planning Targeting and Activation CUSTOMER INSIGHTS AND BEHAVIOR ANALYSIS Use the industry’s largest multichannel cross-retailer shopper data sets for granular insights into consumer behavior. Each shopper segment is unique, with distinct product preferences and responses to marketing activities. To create campaigns that resonate with shoppers, marketers need access to quick insights that are both highly detailed and precise. IRI Shopper Loyalty taps into frequent shopper data from 65+ million households to gain the latest insights on consumers and enable more personalized marketing. It offers the speed and precision of point-of-sale data with a detailed view into transaction-level shopper dynamics, demographics and promotion impacts. Its datasets also include key segments including shoppers under age 37, Hispanic households, African-American households, and households that earn over $100K. Learn more about IRI’s other pre-campaign capabilities: Media Planning and Targeting and Activation Benefits FREQUENT SHOPPER DATA from 65+ million households and 30 million shopping trips weekly EXPERIAN CONSUMER VIEW including rich demographic attributes for each household BEST-IN-CLASS REPORTS tell a deep consumer story Client Success Stories Shopper Insights for Campaign Planning A beverage manufacturer wanted to understand which key summer holiday promotions brought in new buyers and how this impacted post-holiday purchase behavior. IRI Shopper Loyalty revealed that 25 percent of promotion buyers were new to the brand and showed a compelling demographic skew, with many buyers continuing to purchase the brand post-holiday. The manufacturer used the insights to plan future holiday promotions to bring new buyers to the brand. How can we help you supercharge growth and profitability? FACTS ABOUT US 95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology COVID-19 Solutions CPG Economic Indicators NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog C-Suite Series Podcasts Case Studies Thought Leaders Training Subscribe Webinars COMPANY About Us History Leadership Board of Directors Governance Privacy Careers Contact Us About us Contact Careers Do Not Sell My Personal Information Terms of Use Privacy Copyright 2021 IRI. All Rights Reserved.