Our Work Services Written By Us About Contact Asda and George Helping ASDA and George stay on-trend in social Change … Fashion brands always need to be on-trend and reacting to consumer behaviour and opinion is a vital part of that. To maximise the impact of its social platforms ASDA and George needed actionable insights to inform social content and product prioritisation. Made Simple We got under the skin of ASDA and George customers, finding out what they need, engage with and consider on-trend. Search listening insights shone a light on consumer behaviour and demand, telling us both what our audience were searching for and when. Social trend insights showed us how audiences were discussing relevant information, allowing us to see social nuances and trending conversations that may not yet have been picked up in search analysis. This helped inform social content focuses, as well as feeding into future keyword research and content planning by identifying more ‘reactive’ topics. Combined, this holistic approach informed us of popular topics, key engagement triggers and any niche, unmet audience needs to increase the relevancy and reactivity of ASDA and George’s social and editorial content. This research was rounded up into neat, actionable reports filled with recommendations – from organic and paid social platform best practice and customer sentiment, to key content themes and messages to convey. These fed directly into ASDA and George’s content plans. Results 594% increase in engagement on Pinterest 750% increase in engagement on Twitter Insights How to use Pinterest for business READ MORE Contact Are you ready to make a digital step-change? We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help. GET IN TOUCH About Our Work Written By Us Our Services Join Us Home +44 1273 827700 results@icrossing.co.uk Terms & Conditions Privacy Policy Cookie Policy Cookie Settings Copyright © 2021 / iCrossing UK Ltd, a Hearst Company / Registered Company No. 3955760. iCrossing and third parties use cookies and similar technologies (“Cookies”) on this site. Some Cookies are necessary to make this site and our content available to you. Other Cookies analyse and measure audience and traffic. Cookies are also used by us and third parties such as advertisers, ad-tech providers and others (“Vendors”) to develop and serve ads more relevant to your interests based on your consent or our legitimate interests. For a list of Vendors that can set Cookies on your device or browser when you interact with this site and the purposes for which Cookies are set by Vendors and us, click Learn More below. From time to time we may add or remove Vendors and/or Cookies. You can adjust your preferences including your right to object where legitimate interest is used, or withdraw your consent to certain Cookies at any time. We process personal data obtained through the use of Cookies (such as a cookie identifier and/or IP address) for the purposes described in the Privacy Notice and Cookies Policy published on the site. To consent to the use of Cookies and proceed to the site, click Accept below. ACCEPT LEARN MORE