IT'S It's is a contraction for it is or it has. Examples: It's = It is "It's my bedtime." "It's time to go." "It's only 11 o'clock." "It's over there." It's = It has (not possessive) "It's been a long time." "It's been brewing awhile." "It's got to happen soon." A Mnemonic Device: It's an apostrophe. ITS Its indicates possessive. Or, put a more technical way, its is the possessive form of the neuter pronoun "it" — his, her, its. Examples: Its possessive "Every dog has its day." "The jury has reached its decision." "Stop its momentum!" "Guess its color." A Good Rule of Thumb: If you can replace it with his or her, there's no apostrophe. A Mnemonic Device: The possessive dog had its tail removed. ITS' Its' is never correct. Ever. © 2008-2016 Andrew Huff. Check out some of his other projects: Gapers Block | Is It News? | Tuesday Funk | 20x2 Chicago