Home > Marketplace Optimisation Marketplace Optimisation Optimising your brand for a new kind of search. Let's talk. Get in touch. Making your products more visible where people actually buy products Online marketplaces have become the go-to platform for consumers looking to make product purchases online. E-commerce platforms such as Amazon, eBay, Rakuten and Alibaba have overtaken traditional search engines for product-related search queries and they have become a key battleground for retail brands. Marketplace optimisation (MPO) is about making your products more visible on those marketplaces and e-commerce platforms. Much like SEO is about making brands visible for the right keywords on search engines, MPO is about making products visible for the right keywords in the places that people are actually transacting online. The principle is the same, but the rules are very different New platforms, same proven strategy When it comes to MPO, we apply the same principles that we do with every search optimisation strategy. That starts by understanding the audiences that you want to attract, the way they search for products and what they are searching for. With that insight, we deploy a range of tactics and techniques to make your priority products more visible for those important keyword terms. The tools of our trade SCOT Leverage game-changing relevancy insights with SCOT. KIT Unlock big wins through a data-led approach to keyword strategy. Pinpoint Harness big data to generate rounded insights into your digital audience. District Enhance local presence with District, the local search management tool. What we offer Marketplace Optimisation (MPO) Strategies that get your products found on e-commerce marketplaces. Audience Insights Understanding your audiences, how they behave and how they find your products. E-commerce strategy Making your investment in e-commerce work harder. Want to know more? Get in touch Subscribe To Our Newsletter hello@stickyeyes.com 0113 391 2929 Proudly part of IPG Mediabrands Modern Slavery Act StatementPrivacy and Cookie PolicyCareers Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. Cookie Settings Accept Cookies