language US | EN expand_more News Events Investor Relations Careers menu Menu Search search Solution Solution Affinity Willis Towers Watson is a leading global affinity solutions provider. Our affinity business model has been created for organizations that want to sell insurance alongside their main activities and understand that selling insurance is not just about increasing the bottom line, but about creating long-term value. Share share Why Willis Towers Watson Affinity? Unlike traditional affinity programs, Willis Towers Watson's affinity model is not about sourcing products and finding clients with a database to sell to. We win through client engagement. We team with clients as solution providers to establish a deep understanding of their business challenges and build insurance programs tailored to their needs, creating a virtuous circle that ultimately helps our clients improve financial results. The affinity strategy explained Our affinity model is made up of four, key components, seamlessly brought together through our affinity technology platform, delivering exceptional outcomes for our clients and excellent service for the end user. 01 Industry expertise Our propositions are based on our knowledge of industry trends, challenges and opportunities. 02 Capabilities Our analytics-based approach delivers proven solutions that can be rolled out globally. 03 Broking strategy Products are tailored to the industry and distribution channels and are available at competitive prices. 04 InsurTech solutions Delivering insurance programs through technology, we are able to provide high-quality, end-to-end services and quick market entry. Affinity Technology - Creating Customer Value Willis Towers Watson Affinity technology has been designed for those who understand that selling insurance is not just about increasing the bottom line, but about creating true customer value. Contact Us About Us People Risk Capital News Insights Events Investor Relations Careers Office Locations Social Media Contact Us Sitemap Global Website Privacy Notice Terms of Use Accessibility Statement Cookie Notice Cookie Preferences Code of Conduct Do Not Sell My Personal Information Copyright © 2021 Willis Towers Watson. All rights reserved.