ASDA Leading position in resilient and stable market with clear growth avenues ASDA is the third-largest grocery retailer in the UK with a c. 12% market share. With a leading position in a resilient market, we believe that the company offers further retail growth upsides through continued investment in its omni-channel and convenience offering. c. 12% UK market share #3 supermarket chain in the UK >140,000 employees in the UK Description ASDA is the third-largest grocery retailer in the UK with a c. 12% market share and an omni-channel, multi format food and non-food offer. It is the second-largest grocery retailer in the North of England, Scotland and Wales, and has the second-largest online grocery platform in the UK. The company operates a significant store estate across over 600 sites in the UK, with its core focus being the operation of edge-of-town superstores with an average surface area of 4,200 square metres. The food and non-food offer are focused on everyday affordable pricing, targeting a broad customer demographic. ASDA operates in the large and historically stable UK grocery retail market that is underpinned by favourable macroeconomic factors including GDP, population, consumer confidence and household expenditure. Transaction Following the successful partnership at EG Group, TDR Capital has acquired ASDA jointly with the Issa Brothers (co-shareholders in EG Group). Whilst EG Group and ASDA will be managed separately, we believe that there are a number of value creation opportunities unlocked by co-owning both assets. ASDA was acquired from US retailer Walmart, who remain invested in the business. Key facts Sector: Retail Status: Unrealised Date of initial investment: February 2021 Website: www.asda.com Deal type: Private sale Contact email: asda@tdrcapital.com Back to Our portfolio View previous case study View next case study Quick links Home What we do Who we are Our portfolio Contact us Investor relations Recruitment Media Responsible investing Terms & Conditions Privacy policy Disclosure & transparency Modern Slavery Act 2015 Contact 20 Bentinck Street, London W1U 2EU tel: +44 20 7399 4200 email: info@tdrcapital.com Directions Bentinck Street is located in Marylebone near to Bond Street and Oxford Circus tube stations, and is accessible via the Central, Jubilee, Bakerloo and Victoria lines. © TDR Capital LLP 2021