Businesses & Products About Sony Group Technology Employees Sustainability Design Investor Relations Contact Us Home About Sony Sony Design Sony Design JAPANESE Create new values through the power of design. Pause We strive to continue exploring the limitless possibilities of design to create new value standards globally, and move forward, appreciating all those who have supported us over the past 60 years. Special Sony Design 60th Anniversary Contents View More View More TOPICS Stories Cinema Line : FX6 / FX3 For creators who believe in the power of visual storytelling Sony Design Philosophy Phillip Rose Weaving context from future needs Sony Design Philosophy Asami Yamagishi Every Aspect of a Design Has to Have Meaning: That’s How We Refine the Essence of an Idea Stories Inside stories on design inspiration View All Jul 21, 2021 PlayStation®5 Design Story May 19, 2021 Building a GUI prototype for an AI-powered recipe-creation app Jan 20, 2021 Service Design Master’s Course with UNOPS Dec 21, 2020 Design Vision Interviews & Lectures Learning from various experts View All Nov 2, 2021 Jeff Staple, Creative Director The research in 2020 was conducted while the world was in the midst of the COVID-19 pandemic. From that research report, we reprint an interview with Jeff Staple, the creative director from Staple. Read More Gallery The history of Sony Design View All NEWS RSS View All Nov 2, 2021 Event Information: ONE DAY, 2022/2050 Sci-Fi Prototyping - Sony Design exhibition at KYOTO STEAM Oct 20, 2021 We received 9 Good Design Awards, including 1 Good Focus Award and 1 Gold Award. Aug 30, 2021 AI×SPORTS demonstration received Red Dot Award in Red Dot Award: Brands & Communication Design 2021 Jun 4, 2021 National Commendation for Invention 2021 Related Information Sony Design Consulting Inc. Sony Design Official Instagram Sign up for Sony Design Talk newsletter Sony Design Instagram Official Account Sony Design Talk Sign up for newsletter Home About Sony Sony Design Philosophy Stories Interviews & Lectures Gallery News Terms of Use Cookie Policy About this Site Site Map Copyright 2021 Sony Group Corporation Sony uses Strictly Necessary cookies to operate this website. These cookies are essential, and will always remain active. Sony also uses Optional Cookies to improve site functionality, analyse usage, and interact with third parties. By clicking "Accept Optional Cookies," you agree to the placement of Optional Cookies on your device. Review our Cookie Policy for more information. Manage Cookies Accept Optional Cookies