Smart LOGIN DE IT PL PT EN FR ES CONTACT US MENU Smart Identity Solutions Build Successful Identity and Privacy Strategies CONTACT US Smart is your trusted expert for navigating user privacy When it comes to identity, there’s no silver bullet that serves as the solution for moving the industry forward. Publishers and advertisers must explore and implement alternative strategies to tackle the user privacy challenge. As a long-time advocate of transparency, we are committed to innovation and efficient advertising performance that doesn’t infringe upon the end user’s rights. We help you control, protect and grow your first-party audience data while respecting user choice. Our Transparency and Accountability Efforts Targeting Without User IDs Developing contextual and performance-driven cookieless targeting options. Actively testing cohort-based approaches. Vertical Integration and First-Party Data Activation Add true value to your inventory. Onboard your first party data with Smart to run direct deals, audience extension and curated deals. Support of Alternative IDs Tools and guidance to help buyers and publishers make the most of any type of alternative privacy-compliant identifiers. CONTACT OUR TEAM TO LEARN MORE ABOUT OUR SOLUTIONS Get Smart's insights on identity Download the latest Identity Indicators, Smart’s report on key market trends for a privacy first digital advertising ecosystem Summer 2021 DOWNLOAD March 2021 DOWNLOAD Articles related to Identity and Privacy Video Pay TV Operators: Adding Value to the Addressable TV Market Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways. READ MORE Video Smart supports TronTV to improve the monetization of its video inventory Learn how Smart supports TronTV in their video strategy. READ MORE Video Advanced TV, what are the differences between OTT, CTV and Addressable TV? Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about! READ MORE Publishers Publisher Overview Holistic Yield Management Monetization Offers Smart Formats Gallery Video Mobile Demand Demand Partners Overview Smart Formats Gallery Buying Methods Quality for Demand Partners DSP – LiquidM Quality About Us Smart Jobs Smart Blog Smart News Smart Events Contact Get your fair share. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market. REQUEST A DEMO NOW ACCESS OUR CLIENT PORTAL Follow Us Legal Mentions | Corporate Privacy Policy | End User Privacy Policy Smart AdServer uses cookies to improve the site, analyze site usage, and enhance your browsing experience. By clicking "Accept", you accept the storing of analytics cookies on your device. However you may visit Cookie Settings to provide a controlled consent. PreferencesACCEPTREJECT