Case About Us News Plug Previous Play video Next New movies for Demidekk Name: Commercials Customer: Jotun Plug: Calle Österberg Norwegian Jotun is one of the world's leading paint manufacturers. We were commissioned by them to develop a campaign for their outdoor paint Demidekk. As the brand already has a very strong position in the market, our mission was to strengthen it. Demidekk has worked with his slogan for a long time, and used humor in his communication. Surveys among the target group show that Demidekk's tagline "Demidekkers like to paint but not so often" is very well known - so we felt we could start joking with it. We recorded a film series in three parts where some neighbors in a residential suburb try to figure out what it is they say about Demidekkare. Because they paint so rarely, they have a hard time remembering. What was really on the jar?