Search SOLUTIONS CASE STUDIES INSIGHTS WORKING WITH US LET’S TALK COVID RECOVERY: FREE ED VOLUME RECOVERY BLUEPRINT >> WORKING WITH US WE'RE HERE TO HELP Health care is full of uncertainty, especially now during this global health crisis. Turn to a trusted partner to help you navigate this new normal. Because even during a pandemic, cancer continues to take its toll and heart disease continues to rob families of loved ones. Your core mission remains... Unfortunately, no money means no mission. And for more than 30 years, we’ve helped the business side of healthcare succeed, so the human side can as well. We partner with health leaders to build valuable brands, drive volume, improve organizational alignment, launch new facilities and services, and rally community support. A DIFFERENT PERSPECTIVE Clients hire us to create unique opportunities to realize their full potential in the marketplace. We accomplish this by simplifying the complex, so informed decision-making becomes easier and faster. We solve problems by thinking holistically, creating alignment between strategy, experience and creative execution. And we help our clients remain grounded by always keeping their commitment to people front and center. Franklin Street is employee owned (ESOP), which means every team member has a vested interest in success. We’re active listeners, optimistic, and believe together, we’ll find a better way. MEET OUR LEADERSHIP Tim Roberts President & CEO Robin Segbers VP, Strategy Dean Ruth VP, Operations Will Flynn Consultant Charlie Arnold Controller INTERESTED IN JOINING OUR TEAM? We’re always on the lookout for unique talent so don’t wait for a specific job opening to reach out to us. Submit your cover letter, resume, portfolio and favorite animated gif to careers@franklinstreet.com. AWARDS We’ve been fortunate to collaborate with many great clients, and we’re grateful for the recognition these partnerships have earned. Aster Awards Healthcare Marketing Report: Healthcare Advertising Awards Richmond Ad Show Addy Awards Healthcare Marketing Awards Telly Awards Public Relations Event: Bayhealth Marketing Awards VSHMPR Measure of Excellence Awards Communicator Awards Cardiovascular Advertising Awards CHPRMS Wallie Awards TSHMPR Awards W3 Award Florida Addy Awards CLIENT RESULTS #1 in market preference achieved within one year. 6%+ market share increase after new brand launch. 4:1 ROI in direct marketing. $13.6 million net revenue generated in a single campaign. $500 million+ in donations for our clients’ capital campaigns. LIKE WHAT YOU’VE READ HERE? WANT TO HEAR MORE FROM US? ABOUT US Franklin Street is a brand innovation firm. We help healthcare organizations create better reasons for people to choose their products and services. To accomplish this, we help align their organization around a meaningful brand promise–one that establishes marketplace differentiation, inspires consumer trust, and builds an employee culture that delivers unique patient experiences. 800.644.8555 | hello@franklinstreet.com 9700 Farrar Court, Richmond, VA 23236 BRAND STRATEGY Brand Platform and Positioning Brand Architecture Brand Campaigns Brand Valuation Service Line Strategy and Campaigns Capital Campaigns Mission, Vision, Values Market Research Naming BRAND EXPERIENCE Employee Campaigns Readiness Assessments Website and Social Media Audits Brand Rollout Workshops Internal Research Signage and Wayfinding CREATIVE EXECUTION Digital Campaigns Broadcast Television Video Print Out of Home Social Media Campaigns Logo and Identity Design Design Systems ©2021 Franklin Street | Privacy Policy | Terms of Service