HOME FINANCE REVENUE GROWTH PRODUCT & TECHNOLOGY HUMAN CAPITAL EXEC OPERATIONS IDEAS COMPANY Larson Juhl THE CHALLENGE Transform Sales and Marketing to meet strategic objectives. THE SITUATION The company’s sales organization was misaligned with its customer base. There was little to no distinction between customer segments and the level of support and attention customers received from the sales organization. As a result, many opportunities were missed TECHCXO INTERVENTION TechCXO completely reconfigured the sales organization, including the creation of an inside sales team. A TechCXO executive also served as interim CMO and led the redesign of the company’s retail website while mentoring an internal replacement. THE OUTCOME The sales organization was completely reconfigured to meet customer needs, including the creation of a new inside sales team. The new alignment supports the launch of three new business lines, reversing a steep negative revenue trend. “TechCXO transformed our sales organization and made us current. In addition to the marketing firepower, the creation of an inside sales team enabled us to better and more profitably serve our customers and enter new markets.” Drew Van Pelt, CEO Larson Juhl WHY TECHCXO Reduce Cost Increase Quality & Efficiency Scale Fast Why TechCXO HOW IT WORKS What are executives on demand? Why are they different? What are the benefits? When should you use? IDEAS Blog Finance Revenue Growth Product & Technology Human Capital Executive Ops ABOUT TECHCXO People Clients Contact & Locations Diversity News Copyright 2021 TechCXO | All Rights Reserved | Privacy Policy | Accessibility LinkedIn Facebook Twitter