Visuel en-tête Type de visuel Image en-tête Nom du projet Piecing together a brand identity puzzle Clients TC Transcontinental TC Transcontinental is a leader in flexible packaging in North America, and Canada’s largest printer. Menu du projet Service(s) associé(s) Logo redesign Brand style guide Brand architecture Employer brand Trilingual website Contenu Type de bloc Titre gauche Laying solid foundations Texte gauche When TC Transcontinental first approached Camden in 2016, the company had succeeded in strengthening its legacy printing business, while expanding its offering through the acquisition of flexible packaging businesses across North America. But it also faced unique issues with regard to its brand identity and architecture. A coherent identity Camden developed a solid, coherent identity across divisions and within the industry by formulating a brand architecture that made sense internally and externally, tweaking the company's logo, and colour-coding divisions to present the corporation's complex offering with breakthrough clarity. The brand makeover was launched on a comprehensive, user-friendly website designed in-house at Camden. A solid relationship We have continued to help the TC Transcontinental brand evolve, notably through the design of its annual reports and the creation of taglines and visuals for the company's employer brand. Image en-tête “Meeting the demands of an evolving industry landscape requires careful attention to how brands express that change to the world. Nothing exists in a vacuum when it comes to mandates like these: operational, structural, communicational and marketing adjustments have to be viewed holistically – and require us to run each decision through every scenario before sliding a new puzzle piece into place.” John Dutton Share this story Laying solid foundations A coherent identity A solid relationship Pivotal thinking Let's talk About About... A new project A job offer A partnership This and that About... groupe1 First name Last name groupe2 Email groupe3 Phone number How did you hear about us ? Select Event Facebook Google (Search) Google (Advertising) Infopresse Instagram The Attic Linkedin Reference (Employee) Reference (Customer) Twitter YouTube Vimeo Other Select Receive our newsletter Cookies ! Camden serves cookies to analyze traffic to this site. By continuing to use the service, you agree to our use of cookies as described in the Privacy Policy. Noted