Our Work Services Written By Us About Contact Fidelity Creating better efficiencies, integrations and automation with Adobe and Fidelity Change … iCrossing started working with Adobe as a key partner on Fidelity’s digital program. During this time, we have seen fantastic improvements in our generic paid search offering a 346% increase in assets (revenue). But wider than this, incorporating the Adobe stack for Fidelity has lead to greater Efficiency, Integration and Automation. Made Simple Using the Adobe stack saved valuable time and boosted performance for Fidelity beyond what any manual approach could achieve. Using their bid management tool, Adobe Ad Cloud merged both Fidelity’s Google & Microsoft Ad accounts for easy cross platform optimisation and overview at all key levels. The multi-channel access and the platform’s abilities to generate bulk reports and custom spreadsheet feeds have sped up our processes of weekly reporting and daily budget pacing, where this automation in reporting saves time on what could be a very manual process, leaving us more time to analyse and strategise. Integration The integration Ad Cloud with Adobe Analytics has been beneficial in how we report and optimise on performance, where previously Fidelity relied on custom conversion tags through Google’s bid management tools, the move to Adobe had the benefit of importing key metrics that are referenced within Adobe Analytics and we see as the most important data to optimise against. With this, we can leverage this data in everyday decisions and use within Ad Cloud’s objective functions. Automation Adopting Ad Cloud’s portfolio bid management tool using different objectives, has seen a huge boost in Fidelity’s Generic Search activity. Previously, Fidelity was relying on ROAS based bid strategies through Google’s platform, which can only reference certain sources evenly. Adobe’s objectives function enabled us to import all key performance metrics from Analytics, then weight them based on priority to give the portfolio’s indication on how to optimise to set monthly budgets. We saw amazing uplift and great budget management from initial rollout, but after working with Adobe to enhance our objectives, we saw a 37% increase in conversion rate PoP and a 346% increase in assets (Revenue) accrued. Insights CDPs - The new must-have marketing platform? READ MORE Contact Are you ready to make a digital step-change? We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help. GET IN TOUCH About Our Work Written By Us Our Services Join Us Home +44 1273 827700 results@icrossing.co.uk Terms & Conditions Privacy Policy Cookie Policy Cookie Preferences Copyright © 2021 / iCrossing UK Ltd, a Hearst Company / Registered Company No. 3955760. iCrossing and third parties use cookies and similar technologies (“Cookies”) on this site. Some Cookies are necessary to make this site and our content available to you. Other Cookies analyse and measure audience and traffic. Cookies are also used by us and third parties such as advertisers, ad-tech providers and others (“Vendors”) to develop and serve ads more relevant to your interests based on your consent or our legitimate interests. For a list of Vendors that can set Cookies on your device or browser when you interact with this site and the purposes for which Cookies are set by Vendors and us, click Learn More below. From time to time we may add or remove Vendors and/or Cookies. You can adjust your preferences including your right to object where legitimate interest is used, or withdraw your consent to certain Cookies at any time. We process personal data obtained through the use of Cookies (such as a cookie identifier and/or IP address) for the purposes described in the Privacy Notice and Cookies Policy published on the site. To consent to the use of Cookies and proceed to the site, click Accept below. ACCEPT LEARN MORE