home nav Overview Advertising Products Why Oracle Applications Customer Experience Contact us Oracle Advertising (Oracle Data Cloud) In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next. The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing Understand how contextual techniques are poised to play a central role in advertising and media monetization, picking up where identity-driven targeting leaves off. Download the report Measure connected TV and avoid disinformation Learn more about Oracle Moat’s connected TV measurement capabilities and our partnership with the Global Disinformation Index (GDI) to successfully combat disinformation. See what's new Oracle Advertising Solutions Activation Measurement Activation Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions. Explore activation Featured Products Audiences OnRamp Contextual Intelligence Disneyland Paris uses Contextual Intelligence to help families find fun "Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns." Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris Watch the video Oracle Advertising customer successes Learn how the biggest brands, agencies, and publishers use Oracle Advertising to deliver exceptional customer experiences that drive better business outcomes. Why choose Oracle Advertising? Optimize media with omnichannel measurement Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement. Learn how to measure everywhere Protect your media investments Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments. Learn how to protect your media Increase campaign effectiveness Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment. Learn more about activation Award-winning solutions for advertisers and publishers Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety, measurement and analytics, and fraud prevention. See why our customers gave us top honors for optimizing every stage of an advertising campaign. Learn what customers said OCTOBER 29, 2021 The Pulse: Digital advertising in a post-cookie world, restaurants driving customer loyalty, and more Bookmark The Pulse—a monthly roundup of resources and insights on all things digital advertising, adtech, martech, and madtech. Check out some of our latest thinking for digital advertisers, agencies, platforms, publishers, and the industry at large. Read the complete post Featured blogs NOVEMBER 23, 2021 Survey: How the hospitality industry is welcoming the resurgence of the travel market NOVEMBER 17, 2021 The art of activation for the 2021 holiday shopping season NOVEMBER 10, 2021 What CMOs need to do to make 'madtech' happen NOVEMBER 2, 2021 Three keys to achieving brand safety using contextual intelligence View all Resources to improve digital advertising experiences How to measure cross-platform impact Easily reach the right audience, at the right frequency. All you need is the right formula. Read the guide Top Seven Trends in Adtech 2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more. Watch the video (1:50) How to execute an advanced TV and video advertising campaign Learn where to focus and what questions to ask to ensure that you develop a solid and safe strategy. Learn how (PDF) How to create a data-driven digital advertising strategy Learn how to connect and engage with the right audience and measure how they take actions. Are they the actions you want them to take? Read the guide Resources Documentation Compare Cloud learning Customer Community Support and services Best practices Related content Documentation Compare Cloud learning Customer Community Support and services Best practices Related content About Oracle Advertising Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey. Learn more—activation, safety, and measurement Additional information The digital advertising guide The convergence of adtech and martech Everything you need to know about ad fraud The future of identity in advertising Get started Join the Oracle Advertising team Build your career with some of the most innovative leaders in the adtech industry. Explore open jobs Attend an event Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more. See all events Request a Moat demo Discover how you can measure and drive attention across all your campaigns with Moat by Oracle. See the demo Contact us Reach our associates for sales, support, and other questions. Get in touch Resources for Why Oracle Learn What’s New Contact Us Country/Region © 2021 Oracle Site Map Privacy / Do Not Sell My Info Cookie Preferences Ad Choices Careers