FOR RETAILERS FOR BRANDS Home For Brands Retail Media & Audience Targeting Retail Media gives Brands and their agencies the ability to reach high-intent shoppers at the point of purchase, making it a powerful way to drive sales. We combine that inherent potential with world-leading data science to help Brands get more from their Retail Media spend. Better understand your opportunities for growth, find the best audiences for your products, to reach more of the right people with omnichannel advertising strategies. We help you create a concrete link between advertising spend and your Brand’s performance, with closed-loop measurement to prove Return on Ad Spend at the till. Get in touch To learn more about Retail Media & Audience Targeting Contact us Understand your opportunities for growth with shoppers Today, Brands need predictable and reliable routes to success – and that requires a deep understanding of their opportunities for growth. Using a combination of purchasing and loyalty data, bespoke insights from data scientists, and a powerful suite of planning and analytical tools, we show Brands where they are winning and losing across channels and shopper segments, allowing them to focus their efforts and investments on those areas that will deliver the greatest sales impact. Find the best audiences to meet your goals Maximising the effectiveness of your marketing strategy means finding and engaging with the people who are most likely to buy your products. We use first-party Retailer data to segment real shoppers into key groups and quantify the impact of engaging with each of them. We provide Brands with rich portraits of their “best” shoppers, and the most effective ways to reach them across channels, locations, and timings. Reach the right people, wherever they are As well as enabling Brands better understand their shoppers, our omnichannel Retail Media toolkit helps them reach more of the right people all the way from sofa to store. This sophisticated suite of products gives Brands and product managers everything they need to drive awareness, consideration, conversion, and loyalty – all via the medium of trusted and highly visible native Retail inventory. We bridge the gap between insight and execution. We’ve spent the past three decades helping Retailers and Brands get the most out of their investments in Retail Media. Our managed service can do the same for you, providing extensive guidance from our dedicated team and the convenience of a single point of contact. Our Media Planning team will help you put shoppers at the centre of your media activity and ensure that the choices you make contribute to effective Brand growth. The Client Services team provides the guidance you need to build and execute powerful omnichannel campaigns. And our Ad Operations experts monitor campaign performance and ensure the smooth running of all activities. Upcoming additions to the dunnhumby media portfolio will give you everything you need to plan, book, execute, and measure campaigns on a self-service basis. If you’re an agency and ready to run things yourself, get in touch to find out more. Contact us OUR RETAIL MEDIA & AUDIENCE TARGETING OFFERING ONSITE SPONSORED ADS Onsite Sponsored Ads allows Brands to deliver highly relevant native ads that use advanced data science techniques to match the right products to the right shoppers. Ads appear organically as part of search results, and a self-serve programmatic bidding platform provides granular control over spend. Improve digital product discovery Ensure the visibility of key lines and new products on digital shelves Harness the power of native ads Increase conversion rates with organic ad placements on trusted Retail inventory Maximise return on spend Reach more of the right people for your brand with highly relevant advertising Engage a growing audience Capitalise on growth in online grocery with an engaging ecommerce solution ONSITE DISPLAY DIGITAL OFFSITE STORE MEDIA DIRECT TO CUSTOMER £11:£1 Onsite Display return on ad spend 33% Offsite audience buy-in 7.7% Store Media sales uplift 32% Direct-to-Customer redemption rate Customer Stories Nestlé Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift. BRANDS Halo Top How Halo Top became Tesco’s second-largest luxury ice cream brand in six months, and the UK’s third-largest within one year. BRANDS View all Customer Stories Webinar On-Demand | IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar WEBINARS 18 November ‘21 Latinoamericanos buscan volver a la normalidad en sus compras, y cae la confianza en las tiendas: Pulso del Consumidor de dunnhumby BLOG 18 November ‘21 恢复常态依然遥遥无期：18 个月以来消费者的态度变化 BLOG 18 November ‘21 By David Clements, David Ciancio, David Brandt View all resources Maximise the opportunity of Retail Media today Speak to our experts now to learn more about our offering Contact us Helping retailers and brands perfect the science of shopping SOLUTIONS For Brands For Retailers Sectors we serve RESOURCES Blog Reports Webinars Videos Podcasts Client Testimonials Case Studies ABOUT US Our Science Our Team Alliances and Partnerships dunnhumby Ventures Code of Business Conduct News Events Contact CAREERS Experienced Careers Early Careers dunnhumby Life Alumni Network Job openings Glassdoor Recruitment Privacy Notice © 2021 dunnhumby Terms & Conditions Privacy Notice Cookie Notice Whistleblowing Hotline Modern Slavery Statement Gender Pay Report Covid-19 RA Results Accessibility Site Map We use cookies on this site to enhance site navigation, analyse site usage, and assist in our marketing efforts. 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