Playmates Toys OUR BRANDS NEWS CUSTOMER SERVICE CORPORATE History Founded in Hong Kong in 1966, Playmates Toys is one of the leading toy marketers in the world today. Over the past 45 years, Playmates has brought to market a number of toy brands that defined generations of kids, including Teenage Mutant Ninja Turtles, Waterbabies, Star Trek, Simpsons, Space Jam, Nano, and the Amazing dolls, among others. Despite the inherent volatility of the promotional toy industry, Playmates Toys has remained a market leader, guided by the operating principles of creativity, flexibility and simplicity. Today, Playmates continues to build upon a strong and focused brand portfolio, including Teenage Mutant Ninja Turtles. READ MORE OVERVIEW MISSION STATEMENT HISTORY DIRECTORS & SENIOR MANAGEMENT INVESTOR RELATIONS 投資者資訊 Timeline 1966 Sam Chan founds Playmates Industrial as a doll manufacturer. Playmates earns its reputation as a top supplier of high-quality dolls during the 1960s and 1970s with products like Dolls of All Nations and Shirley. Next 1970s Playmates grows into one of the largest doll manufacturers in the toy industry. Shown below is the cover from the 1976 Playmates catalog, featuring the Playmates factory building in Tuen Mun, Hong Kong. 1978 Playmates launches the Company’s first branded preschool toy line, Li’l Playmates. Establishes sales operation in Boston to market and distribute Playmates’ lines of dolls and preschool toys Next 1981 Li’l Playmates expands with the introduction of the first licensed product featuring classic Disney® characters 1982 Playmates Toys, Inc., is incorporated in California. 1984 Playmates becomes the first publicly-listed toy company in Hong Kong. 1986 The Cricket doll line, Playmates’ first promotional toy product, ships in the US 1988 Playmates introduces Teenage Mutant Ninja Turtles in the US. 1990 The Teenage Mutant Ninja Turtles cartoon show becomes the top-ranked Saturday morning kids show in the US Teenage Mutant Ninja Turtles becomes one of the best-selling toys ever The first Teenage Mutant Ninja Turtles movie grosses over $200 million worldwide Playmates generates over $500 million in sales, and becomes the first toy company in history to generate over $200 million in pretax profit Next 1991 Playmates introduces the Waterbabies line of baby dolls in the US, which becomes the number one promotional doll in America. 1992 Playmates acquires master toy rights to the Star Trek franchise and launches the Star Trek Collector Series in the US. Shown below are the figures for Star Trek Voyager. 1997 With the Nano brand, Playmates becomes the number two player in the global virtual pets market. Thomas Chan is appointed Chairman as Sam Chan retires after 30 years with Playmates. 1998 Playmates introduces the Amazing Amy interactive doll. 2000 Playmates revolutionizes the collector business with The Simpsons figures that interact with playsets to produce phrases from the hit TV show. Next 2001 Playmates launches the Disney Princess brand with My Interactive Princess Cinderella. 2003 The Teenage Mutant Ninja Turtles return with all new entertainment, products and marketing support. 2004 Playmates acquires master toy rights to Peter Jackson's new King Kong movie franchise. Next 2005 Playmates launches the Strawberry Shortcake toy line and Amazing Amanda, the first of a new generation of Amazing interactive dolls. Next 2007 Playmates introduces a complete line of action figures and accessories based on the fourth Teenage Mutant Ninja Turtles movie, TMNT 2009 Playmates launches a broad line of toys for the new Star Trek and Terminator movie releases. Next 2010 Playmates aims to "change the world one heart at a time" with Hearts For Hearts Girls, a line of beautiful, multicultural, dolls that deliver an empowering message to girls around the world. Hearts For Hearts Girls wins a number of industry awards, including a Doll of the Year award from Doll Reader, a coveted Oppenheim Toy Portfolio award, and a Ten Best Socially Responsible Products from Dr. Toy. Next 2011 Playmates prepares for a re-launch of the Teenage Mutant Ninja Turtles in 2012 in cooperation with Nickelodeon. 2012 The Teenage Mutant Ninja Turtles television series debuts on Nickelodeon on September 29th, and a new generation discovers the heroes in half shells! Playmates Toys releases its new line of TMNT action figures and vehicles. Next 2014 The Teenage Mutant Ninja Turtles hit the big screen! The movie launches in theaters August 8th. Playmates Toys releases a line of movie-inspired toys including action figures, role play accessories, and the movie assault van. Next 2015 Playmates Toys continues to build on its success with TMNT toys, including T-Machines, Mutations, and a new "pre-cool" line, Half Shell Heroes. Production continues on the eagerly awaited TMNT sequel movie, due to be released in June 2016. Next 2016 Following up on the blockbuster success of the 2014 movie, Teenage Mutant Ninja Turtles: Out of the Shadows hits movie screens June 3rd! Playmates Toys launches an expanded line of toys based on the movie sequel. Next 2017 Playmates Toys prepares to launch three exciting new brands as global master toy partner: Ben 10 with Cartoon Network, Voltron with DreamWorks, and Mysticons with Nelvana, Nickelodeon and The Topps Company. 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