Global Change Search Menu Find out more about Fujitsu The Fujitsu brand promise - shaping tomorrow with you. ‘shaping tomorrow with you’ is about working with customers and society to shape a better future through the power of digital technologies. The Fujitsu brand promise describes our way of doing business and is at the heart of how we behave and communicate with our customers. Ours is a customer-centric approach to working where we build long-term collaborative relationships. Working in partnership with our customers we co-create solutions that contribute to their business success and the progress of their industries. The Fujitsu brand attributes - responsive, ambitious, genuine. Our brand promise is made up of three key attributes, and these form the basis for all our activities worldwide. Responsive We act flexibly while thoroughly understanding the conditions and needs of our customers and society. Ambitious We strive for higher goals for our customers with new ideas. We believe that being ambitious is an integral part of shaping the future for the better. Genuine We always act with sincerity and produce results reliably. We pride ourselves on tailoring our services according to the needs of the local markets our customers are in. Since 1935 we’ve been shaping tomorrow with you. Find out more about our history. Update your browser to see the video View video transcript Fujitsu brand positioning We are a Japanese global ICT company that respects the different characteristics of countries and regions around the world. We are committed to local service and believe that it’s this sensitivity to local markets that sets us apart. We pride ourselves on offering a service that matches our customers’ needs wherever they are in the world. The Fujitsu logo The Fujitsu logo forms the cornerstone of our visual identity. The Infinity Mark above the j and i symbolizes the earth and sun, expressing expansion into the universe and Fujitsu's infinite possibilities. Red is our corporate color expressing enthusiasm for the future, brightness and approachability. Logo Usage In principle, the Fujitsu logo is not licensed for use to any third party of a non-Fujitsu group company. However, in the event of third parties referring to a business alliance or relationship with either Fujitsu or a Fujitsu group company to its customers or the public, the use of the Fujitsu logo is permitted. To request permission, please register your interest to access our Media Portal and Resource Center. Upon approval, you can find all our guidelines and artwork. In principle, the “Fujitsu Symbol Mark” logo shall not be licensed for use to any third party or non-Fujitsu group companies. However, if a third party introduces some corporate activity, product or service of Fujitsu Limited (“Fujitsu”) or the Fujitsu group companies, or refers to a certain business alliance or relationship with Fujitsu or the Fujitsu group companies to its customers or the public, such third party is naturally led to use the Fujitsu Symbol Mark as well as the name of “FUJITSU” in order to identify Fujitsu or the Fujitsu group companies. As a customer or partner of Fujitsu’s, if you would like to use the Fujitsu logo, please register your interest to access our Media Portal. Upon approval, you can find all our guidelines and artwork. Contact Fujitsu Contact us to find out more about our products and services. Phone +44 (0)1235 797711 or click to contact us via an online form Customer Stories View more of our customer case studies Fujitsu Uvance Sustainable Manufacturing Consumer Experience Healthy Living Trusted Society Digital Shifts Business Applications Hybrid IT Services & Products Multi-Cloud Business and Application Services Managed Infrastructure Services Work Life Shift Cyber Security Internet of Things Artificial Intelligence Co-creation Computing Products Software Network Support Industries Automotive Manufacturing Retail Financial Services Transport Public Sector Energy & Utilities Customer Stories About Fujitsu Our Story Fujitsu Technology and Service Vision Fujitsu Facts Our Business Research & Development Fujitsu Way Sustainability and Responsible Business Careers Global News Room Investor Relations Terms of use Privacy Contact Sitemap Official Social Media Accounts Copyright 1995 - 2021 FUJITSU We use cookies to personalize and enhance your experience on our site. Visit our Privacy Policy to learn more or manage your personal preferences in our Cookie Consent Tool. By using our site, you agree to our use of cookies. Decline Accept Options