Talk to us about social media call our agency on 0203 598 9194 Home Our services Our clients Our blog Our coverage Our team Contact us Microsoft and Global Radio/X Factor Campaign type Social Media Marketing | Social Advertising Countries targeted UK Watch social ad case study Video Player http://www.agency2.co.uk/wp-content/uploads/2010/10/X-Factor-case-study-social-ads.mp4 00:00 00:14 Challenge When Microsoft wanted to promote their search engine, Bing, they asked agency:2 to create a social media ad campaign which publicised a competition to win X Factor tickets. Microsoft asked us to develop a social ad campaign that would: Promote Bing as the preferred search engine of choice for online users. Encourage users to enter a competition to win X Factor tickets. Drive highly targeted traffic to a joint Heart FM & X Factor campaign site. We devised a social media ad strategy to engage with the X Factor fan base on Facebook and Twitter to promote the competition. Our social media strategy We adopted a 360° approach in which we targeted X Factor fans using a wide range of different social media platforms to ensure that we reached the largest audience possible. agency:2: Optimised a social ad programme and entered into conversations on X Factor contestants’ fan pages, building a buzz around the campaign, engaging with the target audience and encouraging them to enter the competition. Engaged with X Factor fans on Twitter, Facebook and YouTube. At each stage we drove participants to use Bing; Microsoft’s search engine, by promoting the idea that participants in the competition should use it to find the answers they needed to win. Results Promoting in an extremely competitive market, we successfully helped to put Bing at front of mind when users were searching the internet. The campaign engaged with a large number of people, with one of the X Factor judges even retweeting our messages! Following the success of this campaign we ran several additional campaigns for Microsoft. ROI The social media ad and engagement campaign generated over 10,000 leads within the first few days alone | 230% above target agency:2 managed & grew a highly active and personal Twitter following – in the first two weeks of the campaign the number of followers tripled. To find out more about how we maximized ROI for Microsoft, please get in touch. Find Out More Microsoft and Global Radio/X Factor Royal Caribbean Disney Hewlett Packard Hertfordshire Constabulary MasterCard Heart FM and Microsoft Bing Sani Resort Kelkoo Knows Tech Sitemap agency:2 Website disclaimer agency:2 privacy policy Contact us Mighty Social Member of the DMA Social Media Council Tweets by @agency:2 agency:2 The Social Media Agency | copyright © 2021 | all rights reserved This website uses cookies to help us give you the best experience when you visit. By clicking 'Accept' or navigating the site you consent to our use of these cookies. Accept Learn More