EN GfK’s Peak Season Hub Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets. Home / GfK Peak Season Insights Insights to help you win during your busiest sales weeks About a third* of all consumer spending happens between early November and just after the holiday season. This time can make or break your sales success. You need to be prepared to maximize your sales during the year’s key promotional events. To outsmart your competitors, grow your market share and drive brand loyalty. In our Peak Season Hub you’ll find reliable, up-to-date insights into all aspects of the shopping process – market developments, shopping behavior, pricing and promotion strategy, and consumer trends. Check back regularly for new articles, or simply subscribe to get the latest insights sent directly to your inbox. White paper: Winning the Peak Season 2021 White paper: Pricing and promotion in 2021 Insights article: Planning Black Friday 2021 Video: Top three planning tips for Black Friday 2021 Infographic: Black Friday 2020 Ready, steady, go! Get set to conquer the competition during Peak Season 2021 Based on critical, up-to-date consumer and market insights this white paper helps you to validate your strategies against the latest developments and stay informed and ready to tackle this high-risk, high-reward Q4. It identifies four keys to Peak Season 2021 success Understand and prepare for volatility – how will the market shape up? Have your finger on the pulse of today's shopper – how has their behavior been altered by the pandemic? Make sure that you have the right product portfolio – where exactly does demand lie? Continually refine your Peak Season strategies with intelligent, real-time data. READ THE WHITE PAPER NOW Learn more about what's happening in your local market Our local teams are on the pulse of how Black Friday impacts consumers in their markets. Ready for a deep dive into your target market? Check out the latest (partly in local language): Filter Peak Season Report 2020 Report Link Black Friday BR 2020 Infographic Link >> Black Friday FR 2020 Infographic Link >> Black Friday UK 2020 Infographic Link >> Black Friday DE 2020 Infographic Link >> Black Friday HU 2020 Infographic Link >> Black Friday NL 2020 Infographic Link >> Black Friday ES 2020 Infographic Link >> Our solutions deliver robust market intelligence now and into the future Insights for our peak season content come from a range of GfK products, all of which can help you power your business strategies and tactical decisions during these peak weeks and beyond. Learn more to find the solutions that are right for you: GfK Market Intelligence: Sales Tracking Knowing what to promote, to whom, at what price, on what channels and when is vital to success. Short-term decision-making requires up-to-date market intelligence. GfK’s Weekly Market Intelligence gives you the foundation you need to stay on top of the volatility. Learn more GfK Market Intelligence: Supply Chain Monitor your entire supply chain, including which products are sold to each point-of-sale channel and at what price in the distribution market, down to a single SKU-level in one click. Benchmark your performance against competitors, maximize your sales impact, and measure channel ROI. Learn more GfK Daily Pricing Monitor GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector. It gives leading manufacturers, mobile network operations and retailers always-on insights and the opportunity take full control of pricing and proposition decisions. Learn more GfK Consumer Life Get robust and stable customer insights and segmentations based on values, lifestyle, buying behavior, future world outlook and concerns, and affinity for tech. Available in a variety of formats, including syndicated reports, 24/7 online data access, consulting services tailored to your custom questions, and more. Learn more CONTACT US About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings