Services Work Resources Blog People Careers Contact Request a meeting The solution Really B2B focused on detailed research gathering at individual level to understand each prospect’s contribution and focus to SITA’s five-year plan. They then created a completely bespoke experience for 8 key decision makers within SITA, starting with an event, moving to direct mail and then creating individual content experiences for each of them on their own personalised, NIIT-branded SITA website. The impact has been significant, with 6 new opportunities in play after just 4 months and a current expected revenue of £3 million. Target audience Communication channels The Creative Campaign Results Really B2B delivered a true ABM campaign for NIIT which has already started to perform beyond our expectations. Smart in approach, combining excellent creative with the right research and insight, we are excited to see future results and plan to roll out across other brands. Marketing Director NIIT Technologies Home Services Awards People Contact Careers Downloads Work Blog We are part of Xeim | Registered address: Floor M, 10 York Road, London, SE1 7ND © Really B2B / All rights reserved / Privacy & Cookies Let’s Talk T: +44 (0)207 970 4123 E: info@reallyb2b.com Follow Us Twitter @reallyb2b LinkedIn /really-b2b Youtube ReallyB2B Slideshare /ReallyB2B We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More