Home News Missions URW Link The Mixer Contact Creating better places together Twitter LinkedIn Twitter LinkedIn Facebook URW Lab is Unibail-Rodamco-Westfield’s Lab for Innovation. To create Better Places together, URW Lab has 3 missions: Understand Transform Involve UNDERSTAND Our prospective approach Setting up a Vision for the Future Today, the world is facing major shifts. Unibail-Rodamco-Westfield has started an internal exploration aiming at identifying the social and technological trends that will transform society and shape Unibail-Rodamco-Westfield’s future. URW Lab organizes explorations with experts, learning expeditions, workshops, and leads surveys on people across Europe. Building on the findings, the idea is to structure our strategic vision and devise disruptive products and services that will serve Unibail-Rodamco-Westfield’s projects. TRANSFORM Our 6 innovation priorities Design appealing mixed-use destinations where people can shop, work and get together to share memorable experiences Be the preferred partner for the winning brands of tomorrow Ensure seamless customer experiences by continuously enhancing our standards of service Leverage data and digital infrastructure to better interact with customers and create more value Generate more value from every sqm by merging online and offline logistics operations to meet omnichannel standards Better manage buildings, reduce our carbon impact and create new revenue streams through IoT and Cloud technologies Design appealing mixed-use destinations where people can shop, work and get together to share memorable experiences Create additional reasons of visits Offer more than daily shopping (space to work, live and enjoy) Build neighbourhoods and new mobility transportation hubs Be the preferred partner for the winning brands of tomorrow Create the most attractive places for online brands and develop and acquisition-focused business model Dedicate units for conscious brands and support them in their growth Ensure seamless customer experiences by continuously enhancing our standards of service Kill pain points to make visits more efficient Offer state-of-the-art services and a personalised approach Ensure a continuous approach inside the malls and the stores Leverage data and digital infrastructure to better interact with customers and create more value Gather data to better know our clients Create interaction to build an individualized relationship Increase their spending baskets by sharing relevant information for them Generate more value from every sqm by merging online and offline logistics operations to meet omnichannel standards Convert our places from physical to omnichannel platforms Generate value for retailers by converting our logistics to new standards of online retail Better manage buildings, reduce our carbon impact and create new revenue streams through IoT and Cloud technologies Leverage new technologies to better monitor and manage buildings Build the adequate digital infrastructure to support URW omnichannel and data ambitions INVOLVE Innovation programmes Launched in 2014, Innovation Champions is an internal career opportunity designed for Unibail-Rodamco-Westfield’s employees who are eager to develop their innovation and creative skills. Innovation Champions were imagined as intrapreneurs (i.e. behaving like entrepreneurs while working within a large organisation) in charge of a particular exploration or pilot project on a strategic topic: 3D technology, urban agriculture or chatbots, among other topics. The ICGP offers employees of the Group the opportunity to participate in training programmes dedicated to innovation and devote up to 20% of their time to innovation projects. Since 2014, 100+ collaborators of the Group have been involved in the programme. About URW Lab is Unibail-Rodamco-Westfield’s innovation platform. Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve. Featured on urwlab.com Vote for the duo « URW x Troov » at the Village Awards by CA contest! July 24, 2020 DNVBs: the new Eldorado for shopping centres? June 24, 2020 Urban farming: Unibail-Rodamco-Westfield envisioning ambitious projects June 17, 2020 Innovation Awards 2020: rewarding Unibail-Rodamco-Westfield’s teams for their boldness and creativity June 10, 2020 Search Search 7 Place du Chancelier Adenauer, 75016 Paris contact.urwlab@urw.com contact.urwlink@urw.com Privacy policyLegal © 2018 All rights reserved.