X SYSTEM H SYSTEM V SYSTEM INSPIRATION HISTORY VICTOR HASSELBLAD Born in Gothenburg, Sweden in 1906, Victor Hasselblad is the man behind some of the most iconic cameras in history. READ MORE HOW IT ALL STARTED The beginnings of Hasselblad are found in the aerial HK-7. READ MORE ERNA & VICTOR Everyone who ever interacted with Erna and Victor Hasselblad was struck by how much the two belonged together. READ MORE HASSELBLAD IN SPACE The story of the cooperation between the American space agency and the Swedish camera manufacturer and how the Hasselblad became the first camera on the moon. READ MORE THE FIRST CONSUMER CAMERA As a passionate bird photographer, Victor Hasselblad wanted to create a camera that could capture the beauty of nature and easily fit in his hand. READ MORE 500 SERIES The Hasselblad 500 series began with the revolutionary 500C, one of the most iconic cameras in photographic history. READ MORE HASSELBLAD XPAN A unique camera with dual formats. READ MORE THE WORLD’S FIRST DIGITAL COMPACT MIRRORLESS MEDIUM FORMAT CAMERA In 2016, Hasselblad introduced the X1D-50c, a game changer in the portability of medium format. READ MORE HASSELBLAD NEWSLETTER Sign up for the Hasselblad newsletter to receive the latest product news and inspirational stories from the world’s top photographers. 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