GET A QUOTE Home | Company | Company History Motor Specialty Inc. Rooted In Racine, WI Since 1947 Evolving out of the Lund Manufacturing Company, Motor Specialty Inc. begins manufacturing universal motors for their butcher block scraper and knife sharpening machines in 1947. Timeline 1950 MSI expands its product offering manufacturing sewing machine motors, clipper motors, blender motors to name a few. 1951 MSI begins manufacturing universal motor Model 700 for W.W. Grainger Inc. 1961 MSI builds new state of the art facility at 2801 Lathrop Avenue in Racine, WI. Including automated winders, polyester conveyor system and conveyor paint line. 1960s MSI expands its product line to include vacuum cleaner motors, fuel pump motors, and medical device motors. MSI expands the facility on Lathrop to include fully operational machine shop. 1970s MSI expands its market capabilities into the medical device, machine tool, and appliance industry. These applications include centrifuge motors, dental amalgamator, cast cutters, vending machine motors, drum pump motors, key cutters, hobby saws, jewelry fabrication, and electrical switchgear actuator motors. 1984 Motor Specialty Inc. acquired Robbins & Meyers product line from Howard Industries increasing application experience for industries including fork trucks, cranes, industrial pumps, and heater blower motors in the automotive market. 1980s MSI begins development of our Permanent Magnet D.C. Motor Line (PMDC) to include the readily available Model 2000 and Model 3100. 1980s MSI becomes the major supplier of flexible tool shaft motors, such as our Model 2900. 1980s MSI partnered with our major distributor and an international soft serve ice-cream giant to engineer and implement our Model 2500. 1990s MSI cultivated its enduring relationship as a tier 1 supplier to the world’s largest manufacturer of pipe threading machines and drain cleaning machines. 1990s MSI rode the wave of specialty coffee vending machines, supplying motors to the world’s largest manufacturer of coffee grinding, brewing, and dispensing machines. 1990s MSI expanded manufacturing capabilities to include both CNC machining and automated powder coating. 1996 Motor Specialty Inc. partnered with Lambert Haner in developing brushless D.C. motors (BLDC). 2000s MSI expanded in the food service industry by partnering with the innovator of commercial blenders. 2000s In keeping with our tradition of continued motor engineering and manufacturing techniques MSI invested in new windows-based testing equipment, automated balancing, and upgraded several field designs to include bondable magnet wire. 2000s These many advancements, along with our experienced staff and management enabled Motor Specialty Inc. to maintain its status as an on-time top quality American manufacturer without interruption even during the trying economic times of the late 2000s. 2010-Present MSI grew again alongside a uniquely American manufacturer of home and professional comfort products. 2018 MSI’s American made motors and design partnerships are consistent with our commitment to our “Pride In Motion.” Learn More About Our Company Careers VIEW OPENINGS News & Events KEEP AN EYE ON MSI Client Testimonials READ WHAT THEY SAY Contact Us 2801 Lathrop Avenue Racine, WI 53405 PHONE: 262-632-2794 FAX: 262-632-8899 Capabilities Inventory Program Small Order Customization Value Added Quality Assurance Company Company History Careers News & Events Client Testimonials © 2021 Motor Specialty Inc. All Rights Reserved | Powered by Image Management | Privacy Policy | Terms Of Use