Webinar: No such thing as a fussy eater: using data science for predictive hyper-personalisation of food 26 August, 2021 From a consumer perspective, choice can be paralysing. Why try something new, and risk being disappointed? In this webinar, led by Simon Norman, Head of Product Development, Food and Beverage, and Pradipto Biswas, Head of Data Science & Insights, we explore and demonstrate through a real time model, how powerful data-science techniques can provide a compelling new user experience, understanding preferences and predicting alternative choices. We also explain how that can empower R&D scientists to deliver improved products, more quickly and how food & beverage companies can surprise and delight their customers. Webinar takeaways: The three-pronged process of building a powerful consumer engagement tool How data science allows us to go beyond demographics and understand true sensory profiles Applications for the same predictive analytics within the context of accelerated R&D You might be interested in... Working with ‘Big Data’: Insights and benefits with Pradipto Biswas, Data Science and Data Insights Lead Improving patient outcomes with advanced digital biomarkers A Science Group company About Services Markets Other Science Group companies Leatherhead Food Research TSG Consulting Frontier Smart Technologies Get in contact Cambridge, UK Great Burgh, UK London, UK Washington DC, USA info@sagentiainnovation.com © Copyright Sagentia Innovation 2021 Terms of use Privacy policy Cookies policy Modern Slavery Statement Sitemap Follow us on: Get in touch Click here to see the latest version of our privacy policy.