Contact us UK online banking News About us Investor relations Citizenship Careers Products and services Strategy Strategy and operating environment Share Email Print The landscape for banks has fundamentally changed and will continue to evolve in the coming years. We believe these changes are not cyclical but represent a structural shift. Our Transform Programme, launched in 2013, is reshaping Barclays to generate sustainable returns and to meet the needs of all of our stakeholders. Collapsed Market and operating environment Collapsed The strategic response Collapsed Turnaround the business Collapsed Return Acceptable Numbers Collapsed Sustain Forward Momentum Collapsed Focus of efforts in 2014 Transform: delivering our strategy The quality and commitment of the people at Barclays, combined with our underlying financial strength, means we start our transformation from a good position. The Barclays Strategic Review, commenced in Q4 2012, is a part of a long-term programme to transform the culture and performance of Barclays over the next three to five years. The Transform Programme is the way in which we will deliver our strategy. With the initial ‘Turnaround’ phase complete, we now look forward to ‘Return Acceptable Numbers’ and to ‘Sustain Forward Momentum’. Read more about our Transform programme In this section Business model and value creation Strategy and operating environment Group strategy update Related section Transform programme Transform has three overall goals: Turnaround, Return Acceptable Numbers, Sustain FORward Momentum. News About us Investor relations Citizenship Careers Results and reports 2014 Interim Results (PDF, 784KB) Barclays PLC Annual Report 2013 (PDF, 4.75MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2014