From 0-14% market share in 36 months SEE MORE RESULTS Industry: Health Insurance Johns Hopkins Advantage MD: Launch to Market Leader Johns Hopkins Health System wanted to launch a new Medicare Advantage (MA) plan in Maryland. Unlike most states, which have roughly a 30% MA penetration, Maryland was single digit, with Medicare Supplement plans “owning” the marketplace. Plus, research uncovered a challenge would be leveraging the highly respected Johns Hopkins parent brand – long tied to Baltimore — while convincingly communicating that this new brand included a comprehensive statewide network. Action Brand Direct Mail DRTV Website Design Digital Ads The Results DMW’s Action Brand™ discipline generated a new marketplace presence — Advantage MD — with a unique product name, brand image, and value proposition that grew to 14% market share in just 36 months! Launch Year surpassed AEP lead goals by 111%, audience segmentation provided up to a 60% response lift, and market share zoomed from zero to 5% in the first six weeks! Year over year, our multichannel campaigns produced outstanding results … like a 56% increase in membership compared to competitive plans. Direct mail generating 65% more leads vs. projections. And more! Get the full story on creating this Action Brand and how segmentation boosted YoY growth. 49% reduction in digital CPL 111% lead goals 60% lift in response rates PREVIOUS NEXT Ready to see some direct results from your next marketing campaign? LET'S TALK You want results. We make results happen. Agency of record, or projects: Let's work together. Learn More About Us Location DMW Direct 701 Lee Road, Suite 210 Chesterbrook, PA 19087 (610) 407-0407 info@dmwdirect.com Newsletter Enter your email address to subscribe: Affiliations © 2021 DMW Direct, all rights reserved. Privacy Policy.