How does brand popularity impact market share? What makes a brand strong? Do perceptions of a brand help make people choose it right at this moment? Our market-research based measure of brand popularity - the BrandBeta® aims to answer these questions. Read More Our use of cookies We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. By clicking “Accept”, you consent to the use of all the cookies. Accept Cookie settings For more information on how we use cookies, please see our Privacy Policy.