service FAQ Contact Our strategy Our goals for 2020 Board statement Our sustainability management Our stakeholder dialogue Our responsibility in the supply chain Our way to sustainability about us Brands Innovations sustainability Press Investors Career Our responsibility Products planet People Reporting Our way to sustainability Take responsibility for the future Sustainability is a tradition at Beiersdorf. For over 130 years it has been a natural part of corporate culture to keep environmental protection, social responsibility and economic success in balance. A few selected examples from our company history show what we have already achieved: 1910 1930 1980 1990 2000 today 1912 Dr. Oscar Troplowitz, successor to company founder Paul C. Beiersdorf, as a major Hamburg entrepreneur, reduced working hours from 60 to 48 hours between 1892 and 1912. In 1912, according to a survey, the 2½-hour lunch break was reduced to half an hour and free lunch was introduced. Divide: Up imprintCookies & privacy policyTerms of UseSitemap