Vaimo SERVICES EXPERTISE WORK ABOUT CAREERS NEWS RESOURCES CONTACT US ENG STIGA SPORTS STIGA Sports is one of the world’s largest brands in table tennis with partners in over 100 countries. Born in Eskilstuna, Sweden, in 1944, it has now grown into a worldwide phenomenon offering a wide range of sports items. VIEW LIVE SITE AREAS B2B / B2C THE CHALLENGE Before partnering with Vaimo in 2016, STIGA Sports was selling their products via resellers and distributors. All of their orders were taken manually with pen and paper, and they had no eCommerce solution. To keep up with the changing market, STIGA Sports decided to invest in their own digital sales channels. 650% Ecommerce growth (January 2021 vs January 2020) 200% Online revenue increase (2020 vs 2019) THE SOLUTION ECOMMERCE FOR THE NEXT GENERATION Having decided to implement a digital sales solution, STIGA Sports looked at different vendors and hosting platforms and decided on Vaimo and Adobe Commerce. STIGA Sports launched its D2C eCommerce site in 2017, initially as two separate sites for table tennis and games: hobby and leisure. The sites were later merged, leading to improved SEO. In 2019 STIGA Sports added a B2B sales portal to their site. STIGA Sports has seen resounding success with their eCommerce site, with online sales revenue increasing 200% in 2020 compared to 2019. January 2021 was an all-time high in online sales for STIGA Sports–eCommerce grew by 650%, compared to January last year. THE PROJECT DELIVERY: ECOMMERCE DURING COVID With the COVID-19 crisis leading to many professional table tennis players not being allowed to compete, STIGA Sports saw a reduction in the table tennis products sales on their website. Some of their partners with physical stores were also facing difficulties. This challenging year highlighted the benefit of both D2C and B2B digital sales channels for STIGA Sports. The sales in their leisure and hobby section on the website soared as people were spending more time at home but still wanting to stay active. Snowracers, also known as a toboggan or a sledge, were especially popular, as people were making the most of a snowy winter in Sweden. “We are very happy with our experience with Vaimo and have a close relationship with the team. They have not only helped us with the technical development of our website but also across-the-board, for example with educating our team on the Adobe Commerce platform.” GUSTAV LUNDIN, ECOMMERCE MANAGER THE FUTURE STIGA Sports is continuously improving their eCommerce experience; they have recently launched a new checkout for their D2C site and are working on further automating their B2B online orders. STIGA Sports has ambitious plans for growth in the Swedish and international markets. They are planning on continuing their work on improving the SEO of their site and exploring new marketing channels to archive their goals. NOTABLE NEW FEATURES & SYSTEM INTEGRATIONS: Klarna Invoice for B2B payment Vaimo integration base for products Pineberry for SEM Syntactica for SEO WANT TO ALSO INCREASE YOUR ONLINE REVENUE BY 200%? Vaimo builds digital experiences to help your business drive online sales and growth. Get the competitive edge today by partnering with our team of knowledgeable commerce experts whose number one aim is to help your business succeed. GET IN TOUCH MOST RECENT PROJECTS EUROPE AUDAX VIEW PROJECT POSTERY VIEW PROJECT EUROPE MOOMIN CHARACTERS VIEW PROJECT EUROPE LET'S DRIVE SUCCESS TOGETHER Get the competitive edge in commerce by partnering with world-leading digital commerce agency. GET IN TOUCH JOIN OUR NEWSLETTER to know all the ecommerce trends I would like to receive the Vaimo newsletter in accordance with and as described in the Privacy Policy. SERVICES EXPERTISE WORK CAREERS ABOUT CONTACT PRIVACY POLICY VAIMO BRAND CENTRE NEWS ENG © 2021 Vaimo HELLO! Cookie consent This website uses cookies that help the website to function and also to track how you interact with our website. But for us to provide the best user experience, enable the specific cookies from Settings, and click on Accept. Preferences Reject All Accept All