about us what we do live events virtual & hybrid events showrunner blog contact us SPONSORSHIP GUINNESS SIX NATIONS 391 Pieces Of Branding Designed, Produced And Installed 24 Million Broadcast Views - Guinness Greenwood Series 7 Million Total Live Views - Guinness Greenwood Series 6 Week Tournament The brief As the GUINNESS Six Nations lead experiential and sponsorship agency Verve were briefed to increase GUINNESS presence at each stadium and on-trade outlets, activate on social media to make the experience for fans even better across the Championship, whether fans are watching at home, in a bar or at a stadium. What we did Verve managed the GUINNESS Six Nations Media Launch, all in-stadia activations including designing, producing and installing all branding, contractual rights management including coin toss, MOTM, changing room tours and all VIP’s. With the Men’s & Women’s Championship taking place simultaneously, and our sponsorship and events had their work cut out activating across 11 different stadiums. Our team also managed the planning, design, build, VIP’s and Trophy of the winner’s trophy presentation at both Principality and Twickenham Stadiums with the presentation taking place in Cardiff following a Wales victory. On social media the championship came to life with the GUINNESS Greenwood Series on Twitter, which turned Guinness into a real time match pundit for key games. The results – Highest attended Six Nations Launch with 219 Media attending – 391 pieces of branding designed, produced and installed – Grand Slam winning trophy presentation for both the Men’s and Women’s Six Nations – Record volume increases at Cardiff, Twickenham and BT Murrayfield – Very high spontaneous awareness of Guinness as a sponsor of Rugby – GUINNESS Greenwood Series produced 24million broadcast views, 7million total live views – Third space activation at Flat Iron Square produced a strong increase in volumes Planning a Sponsorship or Brand Activation? Talk to our team about work virtual & hybrid events showrunner careers blog contact Dublin 11-15 Erne Street Upper Dublin 2, D02 DY88 Ireland +353 1 637 5160 ask@verve.ie London 1st Floor, Sati The Tanneries 55 Bermondsey Street London, SE1 3XW +44 203 976 9920 hello@verveliveagency.co.uk Amsterdam Tolstraat 199 1074VJ, Amsterdam The Netherlands +31 (0) 20 7220956 info@verveliveagency.com We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Cookie Settings Accept All