SUBSCRIBE NOW PRODUCT INNOVATION & DIFFERENTIATION THE CHALLENGES In developed and maturing markets, major food and beverage manufacturers are struggling with slowing growth and are therefore seeking new growth opportunities. But the challenge is establishing the right consumer space to identify the right customers and create the right kind of products. It’s a similar story for emerging markets where the challenge is to provide relevant consumer products, and service areas where there’s unlocked potential. Delivering premiumisation as well as affordability Consumers are increasingly demanding more premium food and beverage products. With rising middle classes, people are no longer driven purely by price but by the promise of better health, quality and experience. Yet at the same time, the demand for nutritious and affordable food products is also growing. This is placing greater pressures on producers to develop a portfolio that offers both premium and value-for-money choices. Answering new demands to stay competitive Due to shifting demographics and rapid urbanisation, consumers are living more on-the-go lifestyles, which is impacting the way they consume products. They are seeking convenient packaging solutions that are not only easy to use but enhance their experience and reduce their impact on the environment. This is creating a range of hurdles for businesses – from keeping pace with changing needs to creating more innovative and sustainable products. Developing next generation products Armed with consumer-focused insights and marketing intelligence, SIG delivers innovative product and packaging solutions that enable businesses to satisfy ever-changing needs. Create the right packaging to satisfy changing needs Our approach to packaging innovations and solutions starts with a comprehensive analysis of your product and packaging portfolio. This means examining strengths and weaknesses, including the company’s competitive landscape. We continually develop new product and packaging solutions that allow more creative design concepts and more filling potential for unique products to enter the market. By offering you complete solutions, from concept development to final product, we enable greater product and packaging possibilities to develop the right product together. WHAT WE CAN DO FOR YOU To support this, we’re investing more resources in product and packaging solutions than ever before. And we’re continuously expanding our offering with a growing team of product and technical engineers, while developing our test facilities to perfectly prototype your product ideas. Co-create new products from conception to launch Enable more product possibilities, recipies and concepts Prototype products in our test-filling facilities Innovate packaging solutions to meet changing needs Develop fitting secondary pack solutions for products TURN YOUR INNOVATION INTO COMMERCIAL REALITY SIG's accelerator programme for start-ups Are you a start-up with an innovative concept idea, but you need a supportive partner to bring it to market? Your product concept is ready, but you need a suitable packaging solution? SIG IS HERE TO HELP! CLICK HERE TO FIND OUT MORE ABOUT SIG'S ACCELERATOR PROGRAM BE INSPIRED BY OUR PRODUCT AND CUSTOMER STORIES drinksplus – a solution for product innovation Added value bit by bit. New technology makes it possible to grow with innovative new products. READ MORE Languiru uses a track-and-trace solution by SIG to enhance consumer trust – and more. SIG’s integrated system enables product innovation and differentiation by offering the promise of quality and an unprecedented level of transparency. READ MORE Smart Dispenser lets food service industry innovate while driving efficiency. READ MORE Grow with Food Options SIG Combibloc's technology makes it possible to grow by filling a whole range of food products in addition to beverages. READ MORE Opening up a new on-the-go product category Chinese dairy enterprise Mengniu wanted to innovate in the growing on-the-go breakfast segment. Learn how, together with SIG, Mengniu could launch a premium drink that successfully targeted health-conscious, on-the-go consumers. READ MORE Orkla Foods Product portfolio expansion made with SIG READ MORE frischli uses SIG’s Food Option Technology makes the business grow. READ MORE combiLab Perfectly equipped for testing new product concepts. READ MORE drinksplus technology enables Dr. Chung's Food to offer unique healthy beverages READ MORE SIG Open Display Tray Perfect solution for transport and retail shelf. READ MORE drinksplus story - ebba Ebba grows existing market with SIG's drinksplus solution READ MORE SIG Food Option Canned foods manufacturer enters premium aseptic foods segment with SIG’s Food Option READ MORE LATEST BLOG POSTS Why convenience matters SIGnals / November 18, 2021 In the second part of our Food Speak series, we look at how convenience has been a driving factor in popularising food in cartons – as well as what manufacturers can do to leverage this consumer requirement. READ MORE Making a multi-layered impact SIGnals / November 11, 2021 In the first part of our Stand Out on Omnichannel series, we discuss the role of a unified approach for multichannel marketing and highlight three principles that can help your brand stand out. READ MORE Around the globe: what sets SIG apart? SIGnals / October 13, 2021 In part four of our Market Watch series, we look at the top drivers that make food and beverage manufactures from around the world choose SIG as their packaging partner. READ MORE Sign up to receive our SIGnals Update Stay ahead on the key topics shaping your business, with news and stories designed to inform, inspire and innovate the food and beverage industry. SIGN UP Company Solutions Packaging Technology Service Responsibility Career Media Investors Blog Foundation Contact GTC SIGdesign2print eBusiness Portal FOLLOW US Copyright © SIG Combibloc Group Ltd. 2020 All rights reserved. Privacy Policy Statement Legal Sitemap Home THE WEBSITE USES COOKIES We use cookies to give you the best possible experience on our website. To get an optimal experience when browsing on our website we recommend that you accept all our recommended cookies. You can withdraw your consent at any time during your visit. 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