Open Menu Kolibri In this era of healthy living and growing customer personalisation, Kolibri, an ambitious new start-up, approached Accord with a vision: to launch the world’s first tailored soft drink. DEFINING THE CONCEPT Working closely with the founders, we explored several creative avenues, taking into account the product’s quality ingredients, natural botanical flavours and true focus on customisation.The biggest inspiration, however, came from the core USP of the product: the Agave Nectar in the bottle’s cap that allows consumers to sweeten the product to their individual taste by adding drops. CREATIVE PROCESS Through our research process we focused on the fact that hummingbirds have specialised beaks that allow them to obtain nectar from flowers - a perfect fusion of nature and evolution. Hence, the hummingbird provided our branding inspiration. After researching naming conventions, we learnt that ‘Kolibri’ means hummingbird in over 30 languages and in many cultures represents freedom and joy. This unique, language-neutral brand name is the perfect fit for a drink that exemplifies personal choice and individual creation. INTEGRATED DESIGN CONCEPT The challenge was to develop a visually appealing brand with the hummingbird at its core. The logo, needing to stand out across multiple platforms, including digitally, on the product, in packaging and print. A simplified hummingbird silhouette amongst stylised botanicals sits over the Kolibri name in a bold, classic serif font. We then created bespoke illustrations for the three initial products - Strawberry & Basil, Cardamom & Chilli, Elderflower & Lime - with the colour palette for each representative of the drink’s key ingredients. We now had the tools to progress and develop an award-winning product. Name development Logo and guidelines Packaging and visual design Website and marketing assets AWARD-WINNING RESULTS “Since the launch of Kolibri in 2018, we have worked with Accord on everything from brand design to social media, video to photography. They listen carefully every time to a new brief and projects are always handled with the utmost professionalism, enthusiasm, care and attention, with a real focus to deliver on time and on budget.” Kamila and Vincent Sitwell, Founders of Kolibri Drinks Limited MORE WORK About Work Services Think Awards Careers Contact Accord Marketing Limited. Registered in England 3874258. Head office: Endeavour House, 189 Shaftesbury Avenue, Covent Garden, London, WC2H 8JR. Terms of Business Cookie & Privacy Policy Job Applicant Privacy Notice Website Terms & Conditions By using this website, you consent to our use of cookies. We use cookies to provide you with a better experience and to help our website run effectively.