Find a Local Retailer! ACADEMY LOGIN ORDER NOW VANILLAS & FLAVORS RECIPES INSPIRATION CORPORATE SOLUTIONS SUSTAINABILITY ABOUT US CONTACT OUR DEDICATION TO QUALITY IS MATCHED ONLY BY OUR COMMITMENT TO OUR CUSTOMERS Mission + Vision History Meet The Nielsens News Community Involvement Certifications Affiliations Statement of Ethics Mission Nielsen-Massey Vanillas is on a mission to delight people with nature’s finest tasting vanillas and flavors. Vision Respected and trusted to deliver the finest vanillas and flavors in the world. The leader in product purity and quality. The experts on how people can achieve the best possible flavors in what they prepare with our products. A family business committed to sustaining the plants, people and communities that supply our ingredients – because our interests are inseparable. A profitable, thriving company for generations to come. HISTORY As pure vanilla and flavor specialists, our story is more than a hundred years in the making. In business since 1907, the Nielsen-Massey brand has built an enviable reputation for the quality and consistency of its pure vanillas. Click on the dates that appear on the timeline below for a glimpse into Nielsen-Massey’s rich, flavorful history. 1900s 1910s - 1920s 1950s - 1970s 1980s - 1990s 2000s 2010s 2017 + Beyond 1900s THE FOUNDING OF OUR COMPANY Founded in 1907 as Massey's by Otis Kline and Richard Massey in Sterling, Illinois, our company originally focused on the manufacture of aromas for cleaning chemicals. Meet THE NIELSENS Our passion for pure vanillas and flavors and our expertise in crafting them is a direct result of our history and the vision of our third-generation family leadership. Learn more about our company and Craig, Beth and Matt Nielsen below: Craig Nielsen Vice President of Sustainability Beth Nielsen Vice President of Culinary Matt Nielsen Vice President of Strategic Initiatives Latest NEWS Nielsen-Massey Vanillas Appoints Jonathan Thompson as Chief Executive Officer Waukegan, IL. (September 8, 2020) - Nielsen-Massey Vanillas, the premier brand and provider of fine vanilla extracts and natural food flavors, has announced that Jonathan Thompson has joined Nielsen-Massey Vanillas as Chief Executive Officer, in an announcement released today by the Company’s Board of Directors. “I am very pleased to be the next CEO of Nielsen-Massey Vanillas. This is an ex Read More Community INVOLVEMENT Nielsen-Massey Vanillas Community Relations Initiatives: Since 1907, Nielsen-Massey Vanillas has demonstrated its commitment to civic and social responsibility. We believe we have a responsibility to invest in enhancing the quality of life for our Chicagoland and Southeast Wisconsin communities. Nielsen-Massey’s Community Relations initiatives encompass three main objectives: building relationships with the communities in which we live and work; showing our commitment through financial contributions to charities in support of education, youth, veterans and the environment; and actively promoting volunteer service among our employees and demonstrating as a team that we make a difference. The Nielsen-Massey Foundation In 2009, The Nielsen-Massey Foundation was founded with a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts. The Foundation also considers requests for assistance in the development of sustainable environmental practices or for programs benefiting people in countries of need. The board of directors consists of Craig, Beth and Matt Nielsen—third-generation owners of Nielsen-Massey Vanillas—and their mother, Camilla Nielsen. For an update on how The Nielsen-Massey Foundation is assisting the culinary community during the COVID-19 outbreak, please see our latest blog post. Organizations we support include: CERTIFICATIONS As part of our commitment to ensure Nielsen-Massey meets the highest quality and standards for pure vanillas and flavors, we have sought out and earned the following certifications: Nielsen-Massey's retail product line is Non-GMO Project verified. “Nielsen-Massey prides itself on the quality of its products, and we want to ensure that our customers know exactly what they are getting every time they purchase something from us.” said Craig Nielsen, Vice President of Sustainability at Nielsen-Massey. “Although our products have always been GMO-free, official certification is an important step toward a fully transparent manufacturing and sales process.” AFFILIATIONS To actively stay abreast of evolving trends among food retailers, manufacturers, chefs and home cooks, Nielsen-Massey maintains a membership, is a sponsor or has an affiliation with the following organizations: Non-Food Organizations Statement of Ethics Throughout our more than 110-year history as a family business, Nielsen-Massey Vanillas have prided ourselves on the ethical manner in which we conduct business, including the way in which we treat our employees and customers. We have formalized this commitment in the following statement: Our Company Values: As a company, Nielsen-Massey pledges to remain committed to honesty and integrity, as well as openness and respect for the rights and interests of its employees. We are committed to maintaining working environments where there is mutual trust and respect, and where everyone feels responsible for the performance and reputation of the company. Nielsen-Massey will recruit, employ and promote employees on the basis of merit, qualifications and abilities needed to perform the work duties. Discrimination is forbidden on the grounds of race, color, creed, religion, sex, national origin, disability, age, genetic information, gender identity, sexual orientation, marital and family status, military status, or any other characteristic protected by law. We will not use any form of child, forced, or compulsory labor. We will provide a safe, healthy, and sanitary working environment for our employees. Finally, we will conduct our business in accordance with local, state, and federal laws, and will ensure that the environmental impact of our operations is in line with governmental regulations. Nielsen-Massey will similarly not discriminate against potential or current customers based on any of the characteristics listed above. While we do our very best to remain knowledgeable about our customers, should we find out that any of our customers are engaged in unethical business practices (including, but not limited to, illegal employment discrimination; child, forced, or compulsory labor; unsafe work environments for their employees; or conducting illegal business practices), then we will immediately review the customer relationship and make an appropriate decision. VANILLAS & FLAVORS Vanilla Extracts Pastes & Powders Whole Beans Flavors POPULAR LINKS Why Nielsen-Massey? Which Vanilla? Flavor Extract Uses & Pairings Where Does Vanilla Come From? Quizzes INSPIRATION Blog Videos Frequently Asked Questions CORPORATE SOLUTIONS Foodservice Retail/Wholesale Industrial International Place An Order Find a Distributor Find a Broker ABOUT US In the News Press Materials Career Opportunities The Nielsen-Massey Foundation CONTACT Terms and Conditions Privacy Policy Become a VANILLA VIP Sign up to receive Nielsen-Massey news, recipes, promotions and more. We take your privacy seriously. By providing your email address, you are giving us consent to send you email communications as it relates to Nielsen-Massey’s products, recipes, promotions and more. You can withdraw your consent at any time. © 1907-2021 Nielsen-Massey Vanillas, Inc. All Rights Reserved. You can withdraw your consent at any time. Accept Read More