Rooks Agency Menu Case Study: Deal of the Day – Marketing for Dealerships Post author By David Rooks Post date September 2, 2021 Categories In Automotive, Blog, Case Studies, General Marketing, Social Media Marketing (Paid Ads), Video Production Promoting pre-owned cars dealerships Have you noticed how often pre-owned cars marketing is overlooked? Our Facebook Marketing Campaigns solve that. Our strategy involves content developing that is visual, engaging, entertaining and highly informative. We are more focused on providing buyers detailed information rather than using pushy tactics. What we do? We will shoot and produce 20 custom used car “deal of the day” videos each month. We will promote those videos on Facebook throughout the month What do the stats look like? Our ads generally have around 100,000 impressions per month. (can vary by market) Our ads yield around 1,000 clicks to your website. Our video ads are highly effective. They drive the target audiences by impacting prospective buyers! Let’s take a closer look at the results of our recent “Deal of the Day” marketing effort: Impressions 23,545 Reach 9,852 Link Clicks 430 $ Spent $295 Impressions 70,558 Reach 19,944 Link Clicks 1,212 $$ Spent $750 What do the videos look like? What do you have to do? We shoot all 20 vehicles once per month. Your responsibility is to have the vehicles lined up and ready to be pulled up into the filming area. Most of our clients are able to get through all 20 cars in under an hour with a lot guy or sales people pulling the cars into position. Can I do New Cars if I want? You bet… Here is an example: Want to boost your pre-owned and new car sales? Contact Rooks Agency, your car dealership marketing experts! ← Case Study: RipTide Car Wash Event Promotion Home About Services Who We Serve Successes Contact Blog Privacy Policy Cookie Policy Facebook Instagram Youtube (941) 747-2021 Address 6170 State Road 70 E, Suite 104 Bradenton, FL 34203 Hours Monday–Friday: 9:00AM–5:00PM © 2021 Rooks Agency To the top ↑