NETWORK SERVICES TOOLS WORKS TEAM CONTACTS Agency Idea Havas Media is full service media agency, providing market's best media prices, World’s leading strategic process, research, ROI planning, econometric modelling, advanced digital, mobile and programmatic solutions, SEM, 24/7 access to competitors data. Network Idea Havas Media is the media agency of Havas, one of the world’s leading communication groups. In Baltics Idea Havas Media belongs to Idea Group - 15 multi-talented agencies that provide our clients with integrated creative, media, PR and digital solutions. Services Working in partnership with our sister agencies we offer a full range of services: STRATEGIC COMMUNICATION PLANNING MEDIA PLANNING AND BUYING POST-CAMPAIGN ANALYSIS CONSUMER RESEARCH EFFICIENCY MEASUREMENT ECONOMETRIC MODELLING DIGITAL MARKETING Tools Havas invests heavily in tools and systems for effective support of marketing communication process. Idea Havas Media has top position among global media agencies for its strategic planning tools. HAVAS CONNECT Connect is our proprietary methodology to evaluate, measure and select the most suitable set of touchpoints to effectively achieve the brand objectives. HAVAS FISSION Budget allocation across brands and markets according to business goals, considering current brand positioning, market share, media ROI and competitor activity. HAVAS SPECTRUM Professional tool for best media channel selection. ECONOMETRICS Econometric modelling platform for calculating real media return and optimizing future investments. Online access for our clients. HAVAS PRESSURE Optimal frequency determination for launch and maintenance campaigns. HAVAS PHASE Adstock modelling tool PLANNING TOOLS InfoSys - TV planner and optimizer, Galileo - print and multimedia planner, Supernova – radio planner, Gemius – internet planner ANALYTIC TOOLS AdFacts - ADEX and SOV online database, Atlas – consumer and brand research ARTEMIS Top edge digital planning, campaign management, reporting and analysis system Works BORJOMI, "FREE FROM UNNECESSARY" Challenge: To gather 20K new page fans for Borjomi Draugiem.lv business page and to lead successful brand communication on social media. Idea: Unique and fist time ever created ad solutions lead internet users to interactive online game on social media with very clear visualization of brand philosophy and its main message. Results: 24K new page fans in three weeks, 25K unique players, 17M ad views. Extremely satisfied client decided to launch the same ad solution in other countries as well. STARMAN, "STARBOX" Challenge: To improve Starman’s brand preference by 5% and among own customers by 10& by launching a new service Starman STARbox – video on demand, catch-up TV and recording Idea: To give back to people the control over their TV and to let them choose what they watch and when they watch and including ads. Results: Brand preference increased by 10% and by 14% among own customers. STARbox was sold out by the end of the campaign. RED BULL, "SPEED AVENUE" Challenge: To bring a crowd of 30 000 people and get huge media attention – to make Red Bull Speed Avenue as the most successful event ever… with minor media budget. Idea: Pit stop teams, gas stadions, direct promotion to drivers on roads. Results and awards: 226 editorials, 126 accreditations (53 journalist/photographs in the press conference, 116 in the event), more than 25 million of contacts. Catalyst Award Team Our team joins 50 media and communication specialists within Baltic - Strategy Managers, Key Account Managers, Digital Managers, Planners, Analysts... Contacts IDEA HAVAS MEDIA LATVIA Kr. Barona 36 – 33, LV 1011 Riga, Latvia Tel. (+371) 67 280 125 Fax (+371) 67 285 666 media@ideagroup.lv IDEA HAVAS MEDIA ESTONIA Maakri 19/21, 10145 Tallinn, Estonia Tel. (+372) 669 1000 Fax. (+372) 688 1001 media@idea.ee IDEA HAVAS MEDIA LITHUANIA Savanoriu 1, 03116 Vilnius, Lithuania Phone: (+370) 5 213 2354 Fax: (+370) 5 213 1125 media@groupidea.lt Follow us