HOME WHO WE ARE WHAT DO WE DO PARTNER CLIENTS CASE HISTORY CONTACTS Home › Aidee › Legambiente Incontro Workshop › Legambiente Incontro Workshop Do the foundations exist for a “sustainable supply chain” shared by Industry and Distribution that can give answers to the value demand of citizens willing to use their purchasing capacities to consume better? This question was at the center of the work of the workshop " Sustainability: meeting ground between Industry and Distribution " promoted by Legambiente, held on Thursday 7 February 2013 in Milan at the Sala delle Colonne of the Banca Popolare di Milano. Authoritative exponents of Industry and Distribution compared their experiences in the field of sustainability, moderated by the journalist and director of Retail Watch, Luigi Rubinelli, and pursued by questions received from the audience in the room and from Twitter users. From the meeting, the first of a series of in-depth events curated by Aida Partners Ogilvy PR, an interesting snapshot emerged on the state of the art of sustainability, with the merits and inconsistencies of a still experimental dimension and with the awareness that distances between the two main actors are not as unbridgeable as it might seem. HOME WHO WE ARE History Mission and Values People Ogilvy Agency presentation WHAT DO WE DO PARTNER Carsa Symbola Legambiente The Natural Step Plef AISOM Italy of Talents CLIENTS CASE HISTORY CONTACTS Aida Partners srl. - via Pomponazzi 9 - 20141 - Milano (IT) - p.iva 11601630152

HOME WHO WE ARE WHAT DO WE DO PARTNER CLIENTS CASE HISTORY CONTACTS Home › Case History › I love Malpensa › I love Malpensa In Italian civil aviation 2009 is remembered as the year of Alitalia's bankruptcy. The crisis actually began much earlier and for the insiders the epochal transition is represented by the choice of the management of the national airline to move all the main international and intercontinental routes from Milan Malpensa to Rome Fiumicino. TARGET Take advantage of the political debate generated by Alitalia's decision and help position easyJet as an alternative carrier to the national airline. STRATEGY To become in the eyes of the press a point of reference in the debate on civil aviation which until then had been the exclusive prerogative of Alitalia. ACTIONS During the campaign, a handbook of the ten good reasons to love Malpensa was drawn up, over 3,000 signatures of supporters of the Varese airport were collected and these were subsequently delivered to the Councilor for Infrastructure and Mobility of the Lombardy Region, Raffaele Cattaneo. The continuity of communication was guaranteed through the creation of a website www.ilovemalpensa.com where it was possible not only to adhere to the petition, but also to leave comments and post a declaration of love for the airport. HOME WHO WE ARE History Mission and Values People Ogilvy Agency presentation WHAT DO WE DO PARTNER Carsa Symbola Legambiente The Natural Step Plef AISOM Italy of Talents CLIENTS CASE HISTORY CONTACTS Aida Partners srl. - via Pomponazzi 9 - 20141 - Milan (IT) - VAT number 11601630152