Client Results About News & Insights Contact Client Results / Reckitt Accelerating Reckitt’s digital excellence journey Eliminating the waste is key to our success. CEO Reckitt CASE STUDY HIGHLIGHTS Identified a value opportunity of 22% of digital spend Accelerated the value of digital investment through actionable recommendations Increased effectiveness and eliminate waste across digital investment Objectives As part of its programme of digital transformation, Reckitt Benckiser – recently rebranded as Reckitt – was looking to increase effectiveness and eliminate waste across its digital investment. The company wanted to develop a new and consistent framework for tracking digital media investment in biddable channels. In this way, media teams could demonstrate savings to finance colleagues in each market. Highlights 1. Reckitt reinvested up to 12% of this opportunity in better-performing placements in the second half of 2020 2. Identified a value opportunity of 22% of digital spend through our governance programme 3. Complete overview of digital efficiency and effectiveness across markets. Download Case Study Get the full PDF which includes our approach and outcomes. Your Email Address By submitting your request, you agree to our Privacy Policy. Our Related Results View all case studies Audi Driving digital marketing excellence from the centre for Audi View Case Study Reckitt Accelerating Reckitt’s digital excellence journey View Case Study BT Optimising marketing budget allocation for BT View Case Study .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Find out more here Accept All Cookies Cookies Settings