About Brands Partners Careers Press Contact we bring PRODUCTS TO LIFE ↓ Ideal Shopping stands at the forefront of multi-channel home shopping retail. Vibrant and one-of-a-kind, we put the world at your fingertips, stocking everything from household, garden and technology to health, beauty and craft essentials. Learn more about us Live TV MEETS ONLINE Our brands We bring innovation through our flagship brands, providing a constant stream of exciting and can’t-miss products to our customers around the world. Explore our brands Our partners Working closely with industry partners, we have an original, one-stop shopping destination that brings products to life. Read about our partnerships Press The latest news from Ideal Shopping CREATE AND CRAFT Create and Craft celebrates Pride Month with new Love is Love LGBTQ+ range A share of proceeds from the collection will be donated to The Kite Trust In honour of Pride Month June 2021, retailer... SAMANTHA JEFFRIES 24 JUN 2021 · 2 MIN READ CORPORATE NEWS PROFITS SOAR AT IDEAL SHOPPING DIRECT FOR THE SECOND YEAR DESPITE CHALLENGING SUPPLY CHAIN AND TRADING CONDITIONS Multi-channel home shopping giant achieved record sales of £150.6 million and profits of £8.0 million More than 36,000... SAMANTHA JEFFRIES 14 JUN 2021 · 5 MIN READ CREATE AND CRAFT CREATE AND CRAFT LAUNCHES EXCLUSIVE POPEYE DIE COLLECTION Having recently celebrated his 90th anniversary, Popeye remains as popular as ever. Create and Craft has teamed up with... SAMANTHA JEFFRIES 30 MAY 2021 · 2 MIN READ Gender Pay Gap Report Modern Slavery Act Statement Aurelius Group Tax Strategy Privacy Policy Terms & Conditions Copyright © Ideal Shopping Direct Limited · Registered Office: Ideal Home House, Newark Road, Peterborough, PE1 5WG, UK · Registered in England No. 1534758