Gain Theory GAIN THEORY RECOGNIZED AS A STRONG PERFORMER IN MARKETING MEASUREMENT AND OPTIMIZATION Gain Theory has been named a Strong Performer in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020. The report states: “Firms looking for more complex insights and drivers of marketing performance should put Gain Theory on their short list”. Gain Theory received the highest score possible across ten criteria: Unified Measurement Methodology Testing and Experimental design Training and Change Management Services Marketing Strategy Consulting Engagement Structure Marketing Dashboards and Reports Delivery Model Global Partnerships Global Customers Global Strategy The report recognizes Gain Theory’s work measuring marketing’s impact on both short and long-term business objectives and helping clients develop plans to optimize multiple objectives simultaneously. Forrester also notes Gain Theory’s deep focus on change management to help clients with the skillset development and organizational restructuring often required to activate marketing insights. Forrester gives Gain Theory high marks for its Unified Measurement approach which “leverages a system of models that iterate and inform each other”. Gain Theory’s approach is unified at three levels: data, analytics and outcomes and crafted to individual client needs. Clients note that the “sophistication” of Gain Theory’s unified model is its “main strength”. Also cited is Gain Theory SensorTM which combines individual and aggregate data to measure the value of individual campaign tactics and to conduct in-campaign tests. Sensor is a component of Gain Theory’s Unified Measurement approach but can also be used as a stand-alone solution. Download your complimentary copy of the report by filling out the form on this page. To contact us for more information info@gaintheory.com. Get the Forrester Wave Accept privacy policy I consent to be contacted occasionally about similar industry thought leadership and announcements. I can opt-out at any time. Yes No WORK WITH US Find out how we can help, demo our products and get more information about our global cross-sector experience. CONTACT JOIN US If you think you have what it takes to make a difference at Gain Theory, please check out our careers page. CAREERS Sitemap Privacy Policy © Gain Theory 2021. All rights reserved. Cookie Control Icon