DISCOVER THE HUMAN SIDE OF THE BICYCLE BUSINESS We work every day to equip your business for its best ride PASSIONATE PEOPLE Passion and purpose. That is what drives each member of our team to deliver stellar brand and customer experiences for IBDs. INNOVATIVE SOLUTIONS Leveraging the power and potential of the latest technologies, we develop world-class web solutions and are committed to making the lives of our dealers easier. BRAND ENGAGEMENT We are brand builders—the solid link between the world’s best cycling brands and the dealers we serve. Our ultimate goal is to get the right products in the hands of the right riders. LATEST NEWS HLC launches HLC Advocacy HLC Advocacy is a project aimed at bringing people together, from our employees to the organizations we help. Through product sponsorships and the donation of materials and volunteer hours, we encourage our community to keep on riding! Read more 7iDP chooses HLC for Canadian distribution Focused on increasing access to its protection and helmets across Canada, 7iDP has partnered with HLC to serve the Canadian market. Read more See All Articles LATEST VIDEOS LOOK X-TRACK RACE New MTB pedals lineup! In stock in January Watch Now Shimano DURA-ACE Di2 tested by the media The world's cycling media were among the first to test the new DURA-ACE Di2 in Calpe, Spain. Watch how the new components cope when the weather turns epically bad! Watch Now GORE BIKE WEAR®: GORE-TEX® SHAKEDRY™ collection for cycling and running. GORE BIKE WEAR® is introducing the broadest and most innovative GORE-TEX® SHAKEDRY™ collection. They are the lightest and most breathable GORE-TEX® products available. Watch Now Garmin vívofit 3: Switch Up How You Move See what you can do with your vívofit® 3, the activity tracker that automatically detects activity with Garmin Move IQ™, counts steps and monitors your sleep. Watch Now About Us | Careers | Brands | Contact | Terms of Use | Privacy Policy | Social Media Policy Monday to Friday, 9 a.m. EST to 4:30 p.m. PST © HLC, 2021