Menu Values Driven We care about our partners, our people and the environment that sustains us all. We believe our culture is the reason we are considered a provider and employer of choice. Learn More 1 2 3 4 Who are Simms? Simms is a specialist memory distributor and trusted partner for IT resellers, System builder and integrators, OEMs and IT service providers. Our pro-active colleagues care deeply about the experiences we deliver and the memory solutions we provide. Our culture, values and customer service, core to our business approach. We believe consistency of action is key and growth is achieved through the results of what we repeatedly do. Through our unique partnerships with the leading vendors our proposition consists of world-class memory technology and related services designed to give our customers competitive advantage. It's our belief the power to make informed decisions around technology enables our customers to remain agile, relevant and resilient so we invest heavily to ensure our technical expertise, market knowledge and vendor partnership is best in class. For Simms our success is defined by our ability to think differently, deliver a differentiated service experience, and form lasting relationships that prevail during the inevitable good and bad times. Who do Simms Represent? We are proud to represent a focussed number of the world’s leading memory manufacturers. Over the years we have carefully curated our proposition allowing us to offer the best technology from vendors who share our culture and values. What Solutions do Simms offer? We offer the perfect blend of products and services specifically designed for a range of environments. Datacentre & Server Improved Uptime & QoS Industrial & Embedded Dependable Reliability Workplace Boost Productivity Gaming Extreme Performance Consumer For Everyday Life Got a memory challenge? Our friendly team are here to support you, for help with understanding, selecting and sourcing memory. Call Message Online Chat What technology are we talking about? Get the latest news and insight from our expert team on the tech that is shaping the memory industry. More Tech Talk Tech Talk PCIE and NVMe Explained Tech Talk Understanding NAND Flash Tech Talk What is eMMC? Tech Talk Understanding DRAM How do Simms support you? In perfect harmony with our focussed vendors, our passionate and highly knowledgeable team differentiate from ‘me too’ distribution. That means we don’t just list and sell. So whatever the challenge you face, no matter how big or small, our team are on hand to provide the expertise you need. Learn more Sales & Marketing Our consultative team provide the tools, insight and knowledge you need to maximise opportunity and improve vendor engagement. Finance Our approachable finance team are incredibly creative. Fully engage them, and they deliver the flexibility required to enable your growth. Technical Our problem-solving memory tech team are by your side pre & post sale. Acting with speed to help you design in, migrate or solve issues. Operations Our people and technology behind amazing customer experience. This team does everything possible to make your boat go faster. News and events News 2 November 2021 Unleashing DDR5 performance with Kingston FURY™ Beast Memory Kingston FURY™ Beast DDR5 memory brings the latest cutting-edge technology for next-gen gaming platforms. Taking speed, capacity and reliability even further, DDR5 arrives with an arsenal of enhanced features and 16GB capacities up to 5200MHz. News 26 October 2021 Level up load times with next-gen PCIe 4.0 NVMe performance with Kingston FURY™ Renegade SSD Kingston FURY™ Renegade PCIe 4.0 NVMe M.2 SSD provides cutting-edge performance in high capacities for gaming and hardware enthusiasts seeking extreme performance for PC builds and upgrades. Time to level up! News 25 October 2021 Kingston KC3000 PCIe 4.0 NVMe M.2 SSD Available Now! High-performance storage for desktop and laptop PCs, introducing the KC3000 PCIe 4.0 NVMe M.2 SSD. Available now! Read more Need help? Memory can be complex, but communication shouldn’t be, we make it easy for you to reach us. 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