UK online banking UK online banking Contact Us News About us Investor Relations Citizenship Careers Products and services Sponsorship Sponsorship strategy Share Email Print Barclays has long valued the benefit of sponsorship to engage with our stakeholders. Some of the biggest and best known properties globally are associated with Barclays; from the Barclays Premier League in football, through to the Barclays ATP Finals in tennis to The Barclays in golf. Beyond this the Barclays Group also sponsors the Springboks in rugby and the Absa Premiership in football through our South African subsidiary Absa, as well as the USA’s top indoor arena, Barclays Center in Brooklyn, and one of the most popular music festival’s in the UK, Barclaycard British Summer Time. In 2013 we conducted a review of our sponsorship portfolio with a view to creating a strategy that embraced our brand purpose of ‘helping people achieve their ambitions - in the right way’ and supported our values of respect, integrity, service, excellence and stewardship. The first sponsorship to fully embrace the brand purpose was the Barclays Premier League through its campaign, ‘Thank you’. Launched in August 2013 it aims to recognise all those fans, community heroes and players who support, volunteer and play football in the right way helping make the Barclays Premier League what it is for the hundreds of millions who follow the game and the league around the world. Our strategy will ensure our wider sponsorship portfolio will engage our stakeholders with our brand, whether the millions who follow a particular sport, the thousands who attend a festival or a few hundred that attend a thought leadership event, we want the properties we sponsor to have a positive influence and make sure they support our purpose. In this section Our sponsorships The Barclays Barclays Center True spirit of Barclays Premier League Barclaycard Sponsorship strategy Sponsorship criteria Applying for sponsorship News About us Investor relations Citizenship Careers Results and reports 2014 Full Year Results (PDF 944KB) Barclays PLC Annual Report 2014 (PDF 4.94MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2015