EY Client Portal Library About us Newsroom Connect with us Global (English) Home Insights Industries Services Careers Alumni Home »Services »Advisory » EY - CSMO program CSMO program Overview Profile The big issues Sector insights Fostering powerful allies Explore CMO and CSO roles For demanding consumers, competitive advantage is not just a product, price or feature but a trusted relationship built over time. CMOs and CSOs are under pressure to find new ways to deliver long-term value to their customers. Our globally connected teams inspire us to ask better questions to help delivering sustainable outcomes. The better the question. The better the answer. The better the world works. Most recent publications How CMOs meet the omni-channel challenge with digital analytics? Successful organizations are committed to using analytics in decision-making. But, according to a recent survey of chief marketing officers (CMOs), only 13% of global organizations are using advanced analytics to capture customer insight across touch points. Learn more. Will your brand survive in a digital world? Sales and marketing leaders can't ignore cybersecurity. By collaborating, they can help their organization protect its most valuable data and get ahead of cybercrime. CFO and CMO: a winning team in a digital world While the CFO and CMO have not traditionally been close allies, it has all changed today. It's now time for CFOs to give more attention to the CMO. In the hyper-competitive digital economy, a close finance-marketing connection can enable better customer experiences and profitable, sustainable growth. Find out more about the CMO-CFO relationship Building trusted relationships through analytics and experience How are companies using data and analytics to better understand the customer and so create customer loyalty in an increasingly digital world? We surveyed over 300 executives to learn how they inject analytics into their strategic planning. Have you got what it takes to be a successful CMO? The new role of CMO demands a mindset shift that embraces all aspects of digital technology. Are you way ahead of the field? Find out here. Are you on track to be a leading CSO? In an era where customers are demanding new terms of engagement, going beyond traditional sales methods and developing innovative products and services are essential to CSOs. Get more insights here. Do you have the potential to be a successful CCO? The digital revolution is bringing a fresh face to the C-suite: the chief commercial officer (CCO). The businesses that have a CCO may well prove unbeatable. Read more here. Connect with us Stay connected with us through social media, email alerts or webcasts. Or download our EY Insights app for mobile devices. EY has been named as the “Elite Winner” on the 2015 CRM Watchlist. Read the press release. The big numbers The typical CCO is a more senior executive than the CMO or CSO: 80% are board members ‹ › CSMO navigator Gain insight into the secrets behind today's sales and marketing leader. Watch the video to find out how customers are leading a trust revolution. Contacts Woody W Driggs Global Customer Leader Alessandro Buccella EMEIA Customer Leader HyungIn Lee Asia Pacific Customer Leader Tsukasa Yoshimoto Japan Customer Leader Ilka Haeckert CSMO Program Leader csmo.program@ey.com CSMO Program Mailbox Privacy BCR Legal Accessibility Global Code of Conduct Site map Our locations Contact us EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. This site uses cookies to provide you with a personalised browsing experience. By using this site you agree to our use of cookies as explained in our Privacy Policy. Please read our Privacy Policy for more information on how we use cookies and how you can manage them. Close