HOME > WHAT WE DO > HEALTHCARE healthcare We understand the complex, ever-changing world of healthcare. From the impacts of healthcare reform and an aging population to new consumer-driven choices, we create programs that motivate positive behavior change, build stronger brands, and deliver healthier outcomes for everyone. “Nothing is more satisfying than knowing your work supports the efforts of people who work hard every day to improve our health.” Denise Aube, APR EVP, Healthcare Practice Leader our healthcare practice 40+ years of award-winning health communications experience Deep understanding of the full healthcare continuum, systems and stakeholders #4 on O’Dwyer’s list of largest Healthcare PR firms 1 2 3 4 building healthcare brands and businesses We develop integrated communications programs that promote clinical expertise and build market share and membership, with deep experience in B2B, B2C and B2G. improving the health of populations Our programs influence healthy behavior among at-risk populations and address critical issues such as cancer prevention, cardiovascular disease, tobacco cessation and prevention, and childhood obesity. understanding cultural movements and influencers We know the forces driving change — greater consumer choice, demand for transparency, and digital health initiatives. Our programs connect with every possible stakeholder from consumers to caregivers, providers to payers, policy makers, and beyond. HEALTHCARE MARKETING SERVICES Brand development Service line marketing Lead generation and enrollment campaigns Mobile/digital engagement and applications Programs that motivate healthy behavior Expertise with special populations Senior services marketing Stakeholder engagement Thought leadership programs Clinician outreach and support Patient education Knowledge disseminations programs Quality improvement initiatives Workforce communications healthcare case studies Showing how Kaiser Permanente delivers the care experience patients deserve learn more Combating obesity by promoting a market-leading bariatric surgery program learn more Encouraging veterans to enroll for health care learn more Creating and launching a new senior living brand learn more healthcare project gallery Saint Agnes Hospital Advertising Kaiser Permanente Out-Of-Home SAMHSA/Surgeon General’s Report on Addiction Kaiser Permanente Experiential Marketing American Kidney Fund "Hep C" Video 1 2 “Crosby understands even the most complex healthcare topics. No matter what the challenge we count on them for their thinking, creativity and service.” Karen E Blair Vice President, Public Relations, Communications and Brand Management Kaiser Foundation Health Plan of the Mid-Atlantic States 1 2 news & views news Crosby Continues Annual Day of Service with Donations to More Than 100 Charities Totaling Over $20,000 news Peace Corps Selects Crosby as Integrated Marketing Agency of Record for 5-Year Contract news Crosby Adds Two To Social Media Team news Crosby Adds Abbey Meltzer as Vice President to Bolster Health Expertise see all healthcare news & views healthcare team Denise Aube, APR EVP, Healthcare Practice Leader Denise leads Crosby teams in the creation of research-based, integrated marketing communications programs for leading organizations across the healthcare continuum. READ FULL BIO key team members Elise Kolaja SVP, Creative Director Pam Atkinson EVP, Director of Connection Planning Lee Gatchel SVP, Experience Design 1 2 see all Crosby bios READY TO TALK HEALTHCARE? Contact our President Raymond Crosby or Denise Aube, our Healthcare Practice leader, to discuss how we can help you. For additional ways to get in touch with us, visit our Contact page. (410) 626-0805 EMAIL DENISE AUBE CONTACT PAGE about us philosophy company profile people culture careers news and views contact what we do healthcare nonprofits & causes government military & veterans our services our work case studies project gallery Annapolis: (410) 626-0805 Washington: (301) 951-9200 Fax: (410) 269-6547 Email: info@crosbymarketing.com GSA Schedule | Privacy Policy | Sitemap | © Copyright 2021 Crosby Marketing. All Rights Reserved.