HOME WORK CLIENTS SERVICES TEAM INSIGHTS WEBINARS CONTACT FIORA PSYCHOLOGICAL INSIGHT Unlike big brands, value brands can’t afford to build complex emotional appeals overtime. Beyond “value”, these brands need a singular cognitive focus benefit messaging to help people rationalize their decision. Brand Strategy: Fiora is a high-quality value brand of bathroom tissue and paper towels. It’s a smarter buy because their MEGA line provides 30% more paper than their competitors at a lower price point. Creative Idea: We drew people’s cognitive focus to the 30% more value benefit, through a larger than life product comparison resulting in a 38% sales lift. CASE STUDY OUT-OF-HOME Shrimp Basket Redstone Credit Union Contact Us Birmingham Office 101 25th Street North Birmingham, AL 35203 Ph: 833.578.1314 info@intermarkgroup.com Atlanta Office 114 New Street Suite G2 Decatur, GA 30030 Tampa Office 3414 W Bay to Bay Blvd. Suite 300 Tampa, FL 33629 Dealer Website Services Ph: 800.546.1705 dwssupport@intgroup.com SIGN UP FOR EMAIL UPDATES Join Intermark Group on LinkedIn Join Intermark Group on Facebook Join Intermark Group on Youtube Join Intermark Group on Twitter Join Intermark Group on Instagram Careers Internships Privacy Policy Alabama Georgia Florida

HOME WORK CLIENTS SERVICES TEAM INSIGHTS WEBINARS CONTACT Our Work We’re proud of the work we do for our clients. Take a look at what we’ve been creating. ALL AUTOMOTIVE EDUCATION ENTERTAINMENT FINANCE FOOD & BEVERAGE HEALTH & INSURANCE HOME & GARDEN TOURISM Contact Us Birmingham Office 101 25th Street North Birmingham, AL 35203 Ph: 833.578.1314 info@intermarkgroup.com Atlanta Office 114 New Street Suite G2 Decatur, GA 30030 Tampa Office 3414 W Bay to Bay Blvd. Suite 300 Tampa, FL 33629 Dealer Website Services Ph: 800.546.1705 dwssupport@intgroup.com SIGN UP FOR EMAIL UPDATES Join Intermark Group on LinkedIn Join Intermark Group on Facebook Join Intermark Group on Youtube Join Intermark Group on Twitter Join Intermark Group on Instagram Careers Internships Privacy Policy Alabama Georgia Florida