Lab49 Menu Back BY JAMES CUTTS ON 28 SEPTEMBER 2021 Not all online brokerages should ‘gamify’ a la Robinhood – but others can and will go further Amidst the GameStop frenzy this January, stock-trading app Robinhood gained three million customers, peaking at 600,000 downloads in a single day. The app’s ability to find a niche with young, lower-net-worth investors in the competitive retail brokerage market clearly indicated the increased importance of accessibility and inter-user engagement to traders. Despite Robinhood’s popularity and success in cementing its zero-commission model as the industry norm, elements of the app’s UX have been criticized for blurring the lines between investing platforms and video games, prompting an SEC review into the ‘gamification’ of investing. Platforms such as Robinhood which seek to provide an enjoyable, more inclusive service for traders must now tread carefully to retain their appeal while abiding by regulatory restrictions. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent. Cookie settingsAccept

Lab49 Menu STRATEGY AND PRODUCT DEVELOPMENT Lab49 brings together professionals with deep domain expertise and unparalleled capabilities across strategy consultancy, design, and product development. Drawing on our established industry leadership in design thinking, we support clients in the visioning and design of new products, as well as the strategy development, functional and technical architecture, backlog development, and business process design. DATA AND ANALYTICS We regularly deliver programs to consolidate an organization’s data and to restructure and optimize its management throughout the entire data lifecycle. Effective data consolidation and management serves as the platform for our primary aim of deploying analytics, artificial intelligence, and machine learning technologies in a way that can enable our clients to extract value and drive enhanced performance from their data. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent. Cookie settingsAccept