Careers Contact Us EU – English HOME PRODUCTS CUSTOMERS WE SERVE CAMPAIGNS INSIGHTS ABOUT INSIGHTS COVID-19 MEET YOUR NEW BEST FRIEND - THE FREEZER Meet Your New Best Friend - The Freezer In today’s environment, bakers are looking for strategies that help them to be more efficient and successful. From new portion sizes, to take home kits, to online classes and more, bakeries are showing they have the creativity and inspired ideas to sell their baked goods in even the most challenging of times. In your efforts to come up with new ways of working, don’t forget the ally lurking in the corner of your bakery – your freezer. Make and Freeze for Efficiency Dealing with staffing challenges is common right now. If you are operating with a reduced team, consider earmarking one day for baking, where you can produce higher quantities of baked goods and freeze them for use throughout the week. This means that you can survive with back of house staff on fewer days and focus on the marketing and retail side of your bakery. Understand the Science of Freezing If you decide to implement freezing as a business strategy, be sure you understand the science of it. Any freezer or refrigerator acts as a dehumidifier, pulling moisture out of what’s inside. When that moisture collects in the air, products like cake will take in that moisture, making them moister after a period of days. So, for products that benefit from being moist – like cake – this is a benefit. For products where added moisture may ruin them – like anything laminated – freezing can be risky. Here are Other Quick Freezing Tips: Don’t freeze filled products – fill them after you thaw or use them fresh If you have baked goods that require glazes or frostings, finish them off once thawed Consider which products should be frozen raw – like donuts, cinnamon rolls, and pies versus products that should be frozen baked – like cakes Be sure to freeze products right away and thaw them slowly to maintain the integrity of the product If you want to fully understand the science of freezing, reach out to a Dawn technical expert who can work with you virtually to dig deeper into how to best use your freezer as a tool for success. Sell Customers on Freeze and Bake You don’t have to be the only one using your freezer. A selling strategy gaining traction with bakers across the country is selling items that customers can freeze at home and bake when ready. From cinnamon rolls and cupcakes to cookies and more, bakeries are getting creative about making kits that can go from freezer to table in no time. If you decide to do this for your customers, be sure to offer decorative items like glazes and sprinkles they can use after baking and include step-by-step instructions so they feel confident in their ability to bake something special. Easy as Pie Unique partnerships are springing up everywhere. Dawn has heard from local bakeries that are bakeable frozen pies to put in CSA boxes (Community Supported Agriculture). Use ideas like these to build new partnerships and work with other small businesses to thrive in these times and give people food that feeds the body and soul. We're Here to Help You Still intimidated by social and struggling the find the time? We’re here to help. Dawn Foods will be providing social media content and suggestions to our customers over the coming weeks to help you stay connected and stay busy. It’s just one way we put bakers first and are focused on doing all we can do to help you succeed. Tags COVID-19 Related Insights Batter Up Autumn 2020 2020 | Batter Up | Business Advice | COVID-19 Sep 10 Batter Up Winter 2020 2020 | Batter Up | Business Advice Dec 18 How to surf on seasonal events Business Advice | Trends Dec 14 © 2020 Dawn Food Products, Inc. TERMS OF USE PRIVACY NOTICE SITE MAP