Broadcasters Publishers Advertisers Resources Company Contact Addressable TV Advertising White paper The State of Addressable TV Advertising Across Europe A thorough analysis of the state of Addressable TV (ATV) advertising across Europe, with emphasis on the opportunities that smartclip’s ATV solutions provide to European broadcasters. We bundle our findings with insights captured from interviews with senior industry executives — including members of RTL Group, Atresmedia, M6 Publicité, Discovery Inc, RTL AdConnect, and Ad Alliance — who provide details on ATV trends and opportunities, hurdles, and future projections for TV markets across Europe. DOWNLOAD NOW “The time is now. Traditional broadcast TV has an opportunity to maintain its position as the world’s most effective advertising medium.” Sebastian Busse Director Addressable TV at smartclip Previous Next What is covered in the white paper? ATV Advertising Unpacked ATV Solutions for European Broadcasters State of ATV advertising across Europe Insights from interviews with industry experts Contributors Previous “Since 2015, smartclip has been on the forefront of digital TV advertising. In 2016, we became part of the RTL Group, a true partner that shares our vision of a broadcaster-controlled path to a digitally empowered TV ad product portfolio. HbbTV has proven its pivotal role as an open standard for a non-monopolised advertising ecosystem. We are proud to be one of the driving forces of that vision, together with our manifold European partners” Thomas Servatius Co-CEO & Managing Director at smartclip Next 1 2 3 4 5 6 Download our complimentary white paper today Submit your email to receive the latest insights on the state of addressable TV advertising across Europe. DOWNLOAD NOW Join us If you are a European broadcaster looking to enable addressability for your advertisers, please contact us directly at newpartnerships@smartclip.tv Press resources For smartclip logo, download our logo kit. Members of the media are invited to contact us by email at newsroom@smartclip.tv Broadcasters Publishers Advertisers Ad Gallery Resource Hub smartx Platform blog About us Newsroom Careers Privacy Portal Stay up to date Receive all the latest industry insights straight to your inbox SUBSCRIBE © 2021smartclip All rights reserved. Privacy Policy Disclaimer Terms & Conditions This site uses third-party website tracking technologies to provide and continually improve our services, and to display advertisements according to users' interests. I agree and may revoke or change my consent at any time with effect for the future. DENY ACCEPT MORE Imprint | Privacy Policy