Australia Canada France Germany Greece Hong Kong Italy Korea Netherlands New Zealand Spain South Africa Sweden United Kingdom United States Solutions Market Performance and Strategy Track, assess and innovate - in store and out Market Performance and Strategy E-Commerce Market Measurement Audit Strategy Innovation Consumer and Shopper Deeper understanding of attitudes and behaviors Consumer and Shopper Insights Innovation Segmentation Activation Targeting Analytics and In-Market Execution Prescriptive analytics expertise to uncover growth pockets Analytics and In-Market Execution Price and Promotion Unified Marketing Measurement Assortment Supply Chain Media Connecting consumers viewing and buying Media Insights and Plan Target and Activate Measure and Optimize Retail Powerful solutions for more loyal shoppers Retail Collaborative Gateways Retail Price and Promotion Retail Assortment Retail Media and Activation Big Data Technology Driving faster and better decisions Big Data Technology Data Cloud Visualization Private Cloud Apps News Press Releases Media Coverage Events Analyst Reports Media Data Requests Insights Publications Blog Case Studies Experts Training Training Instructor-led Training E-Learning Subscribe Webinars Company About Us History Partners Leadership Board of Directors Governance Privacy Careers Contact Us RETAIL ASSORTMENT A leading retailer wanted to optimize its dairy shelf in the face of several challenging market conditions. With IRI Retail Assortment, a leading retailer increased sales over $10 million in the dairy category by optimizing its assortment and maximizing the productivity of its shelf space. THE CHALLENGE The dairy category has unique requirements tied to shopper user occasion and SKU proliferation which has driven category complexity. The retailer had no clear principles on resetting its over-SKU’d shelf to maximize sales. It also did not have a framework for ongoing simulations and optimizations to keep up with market changes. Using predictive analytics, IRI identified clear customer need states, and recommended shelf sets and an assortment of brands and space to shelf. Store clustering and target consumer segments were used to fuel manufacturer/retailer engagements and focus marketing efforts. Incrementality and demand transfer of branded and private label were used to balance growth for both parties. THE RESULT By optimizing assortment of the dairy category and maximizing its shelf space productivity, the retailer increased it sales by $10 million. It was also able improve engagement and trips through targeted marketing to consumer segments. How can we help you supercharge growth and profitability? FACTS ABOUT US 95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us. Enter security code: SOLUTIONS Market Performance and Strategy Consumer and Shopper Analytics and In-Market Execution Media Retail Big Data Technology NEWS Press Releases Media Coverage Events Analyst Reports Media Data Requests INSIGHTS Publications Blog Case Studies Experts Training Subscribe Webinars COMPANY About Us History Partners Leadership Board of Directors Governance Privacy Careers Contact Us About us Contact Careers Privacy Terms of Use