ABOUT ATR PRODUCTS SUPPORT CAREERS NEWSROOM MEDIA GALLERY MARKET FORECAST Share Print Home > About ATR > ATR Core Values > Innovation INNOVATION INNOVATION ATR HAS RELIED ON TECHNOLOGICAL INNOVATION TO BUILD UP ITS COMPETITIVE POSITION OVER THE YEARS PERFORMANCE UPGRADE FOR COST-EFFICIENCY MAXIMUM RELIABILITY AND SAFETY COMFORT FOR PASSENGER SATISFACTION TECHNOLOGICAL INNOVATION TO BUILD UP COMPETITIVE POSITION OVER THE YEARS Through continuous innovation, the ATR aircraft family has proven its reliability and has evolved to the point that its average engine power rating has increased by more than a third, while maintaining the lowest fuel consumption in its category. Moreover, the exterior noise levels have been reduced by 10%, still matching the most stringent international ICAO rules. The latest manufacturing techniques, an extensive use of composite materials, an innovative use of carbon fiber on the primary structure and high-tech engines and propellers make ATR the preferred choice of regional airlines. The product and service standard go beyond what is currently feasible to better meet customer expectations and adapt to market changes. This tradition of continuous innovation has led to the development of a brand new series: ATR-600. This new aircraft generation stems from the development of three priority axes : Aircraft performance enhancement for cost-efficiency Technology upgrades for maximizing reliability, maintainability Comfort and esthetic design for passenger satisfaction PRODUCT RELATED DOCUMENTS View all documents Leonardo Airbus Go Green ATR broadcast ATR TakeAway Contact-us SITE MAP QUICK LINKS Credits | Legal Notice 1 Allée Pierre Nadot, 31712 BLAGNAC Cedex, FRANCE - www.atr-aircraft.com