A BRAND NEW IDENTITY AND A GLOBAL FILM. IN 15 DAYS. IN A PANDEMIC. The Challenge As challenges go, this one was pretty big. RB wanted to recognise the contribution their Safety, Quality, Regulatory & Compliance (SQRC) team had made in 2020 with the creation of a brand new identity and a celebratory film – that would feature employees from right across the globe. And this would be shown at their next townhall. In 15 days. The Solution With no time to hang around we initially got to work on the identity, getting that signed off in the first week. Simultaneously we were also planning our global video shoot that would take us across four continents and eight different timezones interviewing 12 different employees. All done remotely from Reece’s bedroom in Kent. There was a mammoth logistical task attached to this too and involved us sourcing and sending recording equipment to every participant. Something that turned out to be far harder than just jumping on Amazon. 12345 The Results For three weeks it became a labour of love, and the result was an identity that united a vital team within RB’s organisation and a film that touched on the heartstrings and even made a few people shed a tear or two.

TURNING NEW VALUES INTO AN EVERYDAY AUDIO EXPERIENCE The Challenge In 2019, Costa Coffee was bought by The Coca-Cola Company. Overnight their ambition changed from extending their reputation as the UK’s favourite coffee shop to becoming a global total coffee company. It meant a new mission, new purpose, new employer promise and new set of values. A set of values that they needed to be embed across the organisation. The Solution We wanted whatever we did to support the spirit of the new employer promise – Now is the Moment. So, following input from team members, we combined real Costa Coffee sounds with real instruments to create The Soundtrack. Four pieces of music that not only captured the essence of Passion, Warmth, Courage and Trust but made you feel those values too. The Results In the first month of the Soundtrack being released, the tracks were streamed over 20,000 times and downloaded a further 1,000. Since then The Soundtrack has been used at events and remixed for leadership events. It is also the holding music on Costa’s conference call system and pre-loaded onto all phones that are given to new starters.