CONTACT Reach Out and Say Hello MAIN LINE 213.688.7000 INSTAGRAM YOUTUBE FACEBOOK TWITTER LINKEDIN NEW BUSINESS newbiz@daviselen.com PUBLIC RELATIONS communications@daviselen.com MEDIA PLANNING & BUYING mediaplanning@daviselen.com CAREERS careers@daviselen.com LOS ANGELES, CA HEADQUARTERS 865 South Figueroa St Suite 1200 Los Angeles, CA 90017 SAN DIEGO, CA 420 Stevens Ave Suite 240 Solana Beach, CA 92075 ARLINGTON, VA 1101 Wilson Boulevard 6th Floor Arlington, VA 22209 SEATTLE, WA 1201 2nd Avenue Suite 925 Seattle, WA 98101 KANSAS CITY, MO 420 Nichols Road Kansas City, MO 64112 Let us know how “thinking that matters” can matter to you. NAME * PHONE EMAIL * SUBJECT MESSAGE * THINKING THAT MATTERS INSTAGRAM YOUTUBE FACEBOOK TWITTER LINKEDIN NEW BUSINESS newbiz@daviselen.com PUBLIC RELATIONS communications@daviselen.com MEDIA PLANNING & BUYING mediaplanning@daviselen.com CAREERS careers@daviselen.com HOME WORK CULTURE PEOPLE HISTORY NEWS CAREERS CONTACT Advertising & Marketing Independent Network (AMIN) © 2021 Davis Elen Advertising Privacy Policy

CEL MOMENTS & GENERATIONS Smart & Final’s year-long campaign commemorates the store’s 150 year history helping families, friends and neighbors celebrate all of life’s moments, big and small. The multichannel approach leveraged a healthy dose of cultural nostalgia while underscoring the brand promise of value, variety and convenience available to shoppers in just “One Trip & That’s It.” VALUE YOU CAN TASTE From a 19th century feed and grain outlet serving ranchers and farmers, to a flourishing grocery chain carrying everything from cereals and meats to candy and wine, the story of Smart & Final’s longevity is that of a business closely attuned to the changing needs of its customers. Davis Elen’s campaign highlights the brand’s exceptional history and celebrates its continuous evolution with creative inspired by the sights and sounds of the most recognizable decades of the last 150 years. MULTI-CHANNEL APPROACH Radio spots backed by original music emulating hits from various periods in American history and graphic design that captured the spirit and style of the changing times helps the campaign present a unified portrait of Smart & Final as a brand with a history of commitment to value, variety, quality and customer service. MIXED MEDIA Across Smart & Final’s social channels, campaign strategy included throwback recipes for decade-specific dishes, a call for shoppers to share throwback photos of their own, animated cinemagraphs and other visual media that broke out of our traditional still-photo format, and posts that shared the history of the store itself, reinforcing the campaign message of “150 years and Counting.” THINKING THAT MATTERS INSTAGRAM YOUTUBE FACEBOOK TWITTER LINKEDIN NEW BUSINESS newbiz@daviselen.com PUBLIC RELATIONS communications@daviselen.com MEDIA PLANNING & BUYING mediaplanning@daviselen.com CAREERS careers@daviselen.com HOME WORK CULTURE PEOPLE HISTORY NEWS CAREERS CONTACT Advertising & Marketing Independent Network (AMIN) © 2021 Davis Elen Advertising Privacy Policy