By using this website you agree to our cookies policy X Login Register English Chinese, Simplified Follow us: Gold spot price USD 1,789.85 Search Who we are What we do About gold Data Research News and events Home What we do Investing in gold How to buy gold Internet Investment Gold Share this page: Internet Investment Gold Internet Investment Gold (IIG) allows investors to buy physical gold online and have it stored on their behalf. The landscape of such products has grown significantly over the last decade and new players are continuing to emerge, with the largest providers now holding billions of US dollars worth of gold on behalf of investors. As with any product group, it is important that investors fully understand what they are investing in and can identify the right solution before taking any decisions. Equally, it is important that product providers follow sound practices to ensure a positive client experience. The World Gold Council has therefore developed two sets of guidelines, known as the IIG Investor Guidance and the IIG Product Provider Guidance, to achieve this. The IIG Investor Guidance aims to help investors understand how to invest in gold online, differentiate between providers and assess which products best meet their needs, while the IIG Product Provider Guidance defines sound practices for providers of Internet Investment Gold products through laying out a blueprint of recommended best practice. The guidance is designed to be a starting point. It does not constitute investment, legal or tax advice and is provided for educational purposes only. You can download either guidance document below: Internet Investment Gold – Full Investor Guidance Internet Investment Gold – Product Provider Guidance Internet Investment Gold – Checklist Questions and answers What are the two sets of guidance trying to achieve? [+] What is the difference between the Investor Guidance and the Product Provider Guidance? [+] What products are covered by Internet Investment Gold? [+] How big is the sector and what regions are affected? [+] Why is guidance necessary? [+] What are the main benefits of investing in Internet Investment Gold? [+] What is the risk to investors buying Internet Investment Gold products? [+] Why is the World Gold Council issuing guidance? [+] What implications does the IIG Product Provider Guidance have for providers of these products? [+] How have the two sets of guidance been developed? [+] Are there any next steps planned? [+] Disclaimer: This website is provided for educational purposes only and does not constitute investment, legal or tax advice or a recommendation or an offer for the purchase or sale of gold, any gold-related products or services or any other products, services, securities or financial instruments (collectively, “Services”). Further Terms and Conditions [+] Investing in gold Why invest in gold? How to buy gold Bars and coins Gold-backed ETFs and similar Allocated accounts Internet Investment Gold Gold derivatives: futures, forwards and options Gold mining stocks Drivers of gold price performance Official institutions Market infrastructure Our history Retail Gold Investment Principles Contact us Sitemap Modern slavery statement Cookies Privacy Terms and conditions Accessibility COVID-19 statement Human rights statement London - Head office World Gold Council - Head Office 7th Floor, 15 Fetter Lane, London EC4A 1BW United Kingdom info@gold.org +44 207 826 4700 New York World Gold Council 685 Third Avenue 27th Floor New York NY 10017 United States of America info@gold.org +1 212 317 3800 Singapore World Gold Council (Singapore) Pte Ltd 10 Collyer Quay Level 37, Ocean Financial Centre Singapore 049315 info@gold.org +65 6808 6749 Mumbai World Gold Council (India) Private Ltd (CIN: U74900MH2011FTC224567) Registered office: B-6/3, 6th floor Laxmi Towers C-25 Bandra Kurla Complex Bandra (East) Mumbai 400051 India info@gold.org +91 22 6157 9100 Shanghai World Gold Council Room 4805 B No. 1717 Nanjing West Road Wheelock Square Jing’an District 200040 Shanghai People's Republic of China info@gold.org +86 21 2226 1188 Beijing World Gold Council Room 1009, 10/F, Beijing Fortune Building, No. 5 North Dongsanhuan Road, Chaoyang District, 100004 Beijing, People’s Republic of China info@gold.org +86 10 8592 5000 ©2021 World Gold Council 沪ICP备16026324号-1 公安备案号31010602004116