OUR COMPANIES TECHNOLOGY DIVISION BRANDS DIVISION RETAIL DIVISION Chevalier develops, designs and markets clothing and accessories for hunting and leisure under its own brand. The company was founded in 1950 and today conducts sales in 30 markets, with Sweden, and northern and eastern Europe as its principal markets. Chevalier is characterized by the ambition to create opportunities for a life closer to nature with style and innovative functions. Chevalier was acquired by Open Air Group in 2019. chevalier.se Alaska Brands was established in 2011 by the Koskelo family in Finland with the ambition to develop a cutting-edge set of hunting outerwear, unrivalled in the marketplace. Since then, innovation and development of proprietary brands has been at the very center of operations. The Alaska Brands portfolio of brands consists of: Alaska 1795 (hunting clothing), Burrel (hunting electronics) and Valio (canine nutrition). These brands are sold through Open Air Group's retail channels but also via external resellers around Europe. Alaska Brands was formerly part of Retkitukku and was created in 2020 when Open Air Group divided operations into brands and retail divisions. alaskabrands.fi alaska1795.com burrelhunting.com Tracker and it’s subsidiary b-bark are Finnish companies that specialize in developing, manufacturing and marketing of GPS receivers mainly for hunting dogs, and applications for mobile phones. Founded in 1977 and headquartered in Finland, Tracker products are sold by a vast network of partners and distributors, primarily in Europe. Tracker is a communication system for hunters and outdoor enthusiasts, consisting of a dog tracking collar, a tracking app providing reliable real-time positioning of the dogs and your hunting friends in the area displayed on high-quality topographic maps. The spirit of innovation and product development has made Tracker one of the pioneers in the industry, something which is proven by the many patents submitted and granted. Tracker was acquired by Open Air Group in 2017. tracker.fi b-bark.com Ultracom Oy is a Finnish developer and manufacturer of GPS dog tracking devices with an application. Ultracom has a long, innovative history in wireless data transmission since 1993 with the first dog tracking products dating back to 1996. Today, Ultracom Oy specializes in developing, manufacturing, and marketing mobile network and VHF-based dog tracking devices with an advanced application. Ultracom Oy is a pioneer in its field, it has several registered patents and trademarks and can thus always provide its customers with the latest innovations and tracking solutions. Ultracom Oy is marketing and selling its products in Europe, the company has an extensive retailer network in Finland and Sweden and an online store. Ultracom Oy was acquired by Open Air Group in 2020. ultracom.fi WeHunt is the Nordic region's largest hunting app with over 350,000 users and is headquartered in Katrineholm, Sweden. The people behind WeHunt come from different backgrounds, but one thing they have in common is a shared passion for hunting. Thanks to innovative development and by always focusing on the user's needs, they have quickly taken a market-leading position. Together, they deliver the Nordic region's best and most used digital platform for easier and safer hunting. WeHunt is a tool for both before, during and after hunting and can be used by both new and inexperienced hunters, as well as by hunting teams and the individual hunter. You get a complete overview of the hunting ground, where the hunting team can collect statistics, plan and start hunts and administer the hunting ground together. Thanks to the function of being able to see both hunters and dogs live on the map during hunts, WeHunt contributes to a much safer and more fun hunt. WeHunt was aqcuired by Open Air Group in 2021. wehuntapp.com Retkitukku is an online retailer within hunting, dog food and accessories and other general outdoor products under the domains Retkitukku.fi and Koiravaruste.fi. Retkitukku was established in 2011 by the Koskelo family in Finland with the ambition to provide the leading online shopping experience within it´s field and with a high share of products sourced directly from the producer. Today Retkitukku is a well established online retailer in Finland. Retkitukku was acquired by Open Air Group in 2016. retkitukku.fi koiravaruste.fi Widforss is one of the most well-known brands within hunting and outdoor in Sweden. Since 1729 Widforss AB has been a supplier to generations of knowledgeable and demanding customers. Few brands can demonstrate the longevity of Widforss. A success fully contributed to high quality products, customer service and the capability to develop over time fuelled by the ambition to always be one step ahead of the competition. Today, Widforss has evolved into an online shopping experience with the vision to offer the best possible assortment at attractive prices with free delivery. Widforss e-commerce operations was launched in 2017 and has been a part of Open Air Group since the beginning. widforss.se Widforss Norway is Open Air Group´s e-commerce operations in Norway, sharing resources with Widfors Sweden and with focus on hunting, outdoor and dog products. Widforss Norway was launched in 2019 and has been a part of Open Air Group since the beginning. widforss.no NEWS OPEN AIR GROUP ACQUIRES WEHUNT Stockholm 2021-02-02 Open Air Group (OAG) continues its growth journey and acquires WeHunt, the largest digital platform for hunting in the Nordic region. Today, WeHunt's platform has more than 300,000 users across more than 33,000 hunting teams. The acquisition is a clear step in OAG's strategy to create the market's strongest offering of digital solutions for hunting. OAG already includes the brands Chevalier, Tracker, Ultracom, Alaska 1795, Burrel and Garphyttan, as well as Widforss.se and Finnish Retkitukku.fi. OAG now welcomes Swedish WeHunt, the largest platform for hunting in the Nordic region, to the group. OAG acquires 100% of the shares in WeHunt. “There is a great demand for digital services and products which make hunting both safer and more fun. This is something we want to build upon. Through the acquisition of WeHunt, we create an incredibly strong unit where WeHunt, together with our existing businesses Tracker and Ultracom, gives us an unparalleled digital offering and accelerates our development of innovative and technical solutions that both facilitate for the hunter and enhance the hunting experience. Together, we now reach about 350,000 users in the Nordic region, of which about 180,000 are paying subscribers. Our ambition is of course to be many more, hopefully also outside the Nordic region,” says Camilo Sjödin, CEO Open Air Group. WeHunt was founded in 2012 with the vision to create Europe's best and most used digital platform for easier and safer hunting. Via WeHunt's platform, hunters can, among other things, share updated maps of the hunting ground, see each other's real-time positions in the terrain during hunting and replay the entire hunt afterwards. The company has also developed GPS transmitters for dog tracking, providing a full overview and control of the hunting team's dogs during hunting. Wehunt will continue to be run by the entrepreneur Theodor Storm, but will now also benefit from the expertise and structure that already exists within OAG and initiate collaborations with Tracker and Ultracom. “In recent years, WeHunt has grown very rapidly as a company, as a technical platform and in the market. I am extremely proud and grateful to my employees, our partners, our investors and not least our committed users who have made this journey possible. There are still many exciting things left to do and with another strong season behind us, we feel that the time is right to take the next step. My team and I are therefore very happy to continue to develop WeHunt together with Open Air Group. The Nordic hunters have every reason to look forward to what our collaborations with Tracker and Ultracom will result in,” says Theodor Storm, CEO Wehunt. For further questions: Camilo Sjödin, CEO Open Air Group AB +46 70-333 65 06, camilo.sjodin@openairgroup.se Theodor Storm, CEO Wehunt AB +46 73-391 00 81, theodor.storm@wehunt.se About Open Air Group Open Air Group is a group of companies with operations in Sweden, Norway and Finland and consists of the brands Chevalier, Tracker, Ultracom, Alaska 1795, Burrel, Valio and Garphyttan as well as the e-retailers Widforss.se, Widforss.no, Retkitukku.fi and Koiravaruste.fi. The goal is to become the Nordic market leader in the development and sale of products for hunting, dogs and outdoor life. ——————————————————————————————— OPEN AIR GROUP ACQUIRES ULTRACOM Stockholm 2021-01-07 Open Air Group (OAG) Acquires Ultracom, a Finnish developer and supplier of equipment and software for dog tracking. Ultracom will now join forces with existing group company Tracker and together create a strong Nordic platform for digital hunting experiences and tracking solutions. Tracker, a part of OAG, is a provider of mobile positioning systems for hunters. Together with Ultracom, more than 100 000 active users in the Nordic region are reached. This alliance is a clear step towards the ambition to develop and offer the best mobile social platform, with the most user-friendly and most reliable connection possible for hunting teams, available on the market. “The match between Tracker and Ultracom is perfect and we are convinced that the joint competence, experience, R&D capacity and sales operations between these two organisations will allow for a very exciting journey ahead” says Camilo Sjödin, CEO, Open Air Group “Ultracom has a very strong market position, founded on a loyal customer base and product development and innovation at the core of the company. We see this as a strategic alliance between Tracker and Ultracom, where the ambition is to use the strengths of each company and together create the best possible solution for a social, safe and exciting hunting experience for all hunters in the Nordics and in Europe”, says Markus Salmenpohja, CEO, Tracker Ultracom Group Oy was founded in 1994 and consists of two companies: Ultracom-Group Oy and Ultracom Oy. The group specializes in wireless data transmission and has extensive experience in developing demanding information systems and technical platforms. Ultracom has 20 co-workers and its head office is located in Kempele, Finland. Group’s net sales in 2020 is expected to reach approximately EUR 5.5 million. “It is very exciting that we are now joining forces with Tracker and becoming part of Open Air Group. It is a very natural next step for Ultracom and it makes much more sense to work together to create an even better and stronger offer towards hunters” says Jari Maansaari, CEO of Ultracom. In the transaction 100% of the shares in Ultracom Group Oy is sold. This transaction will add approximately 55 MSEK in sales and a solid underlying profitability to Open Air Group. For additional questions: Camilo Sjödin, CEO, Open Air Group AB +46 70 333 65 06, camilo.sjodin@openairgroup.se Markus Salmenpohja, CEO, Tracker Oy +358 40 766 2110, markus.salmenpohja@tracker.fi Jari Maansaari, CEO, Ultracom Oy +358 50 378 2071, jari.maansaari@ultracom-group.com About Open Air Group Open Air Group is a holding company currently active in Sweden, Finland and Norway consisting of the brands Chevalier, Tracker, Alaska 1795, Burrel, Valio as well as the retailers Widforss.se, Widforss.no, Retkitukku.fi and Koiravaruste.fi. OAG is also a minority owner of Swedish outdoor brand Garphyttan. The group has a strategy based on growth from organic sales development and acquisitions and generated a turnover of more than SEK 500m in 2020. The goal is to become the market leader in the Nordic region with a focus on product development and sales within hunting, dogs and outdoors. ——————————————————————————————— OPEN AIR GROUP INVESTERAR I SVENSKA OUTDOOR-SENSATIONEN GARPHYTTAN Stockholm 2020-12-14 Nu växer Open Air Group (OAG) ytterligare och blir minoritetsägare i svenska outdoor-märket Garphyttan. Garphyttan utvecklar kläder för utomhusliv, arbete och fritid och har på kort tid blivit ett mycket populärt varumärke på OAG:s ehandelsplattform Widforss.se. I OAG ingår sedan tidigare varumärkena Chevalier, Tracker, Alaska 1795 och Burrel, samt Widforss.se och finska Retkitukku.fi. OAG avslutar ett starkt 2020 med att välkomna det svenska outdoor-märket Garphyttan till gruppen. OAG blir ny minoritetsägare i Garphyttan och investeringen är ett steg i OAG:s strategi att i bli Nordens ledande aktör inom utveckling och försäljning av produkter för jakt, hund och friluftsliv. ”Vi är mycket imponerade av vad Garphyttan har lyckats bygga på extremt kort tid. De har verkligen träffat ett behov med kläder i gränslandet mellan uteliv, arbete och fritid. Dessutom håller den första kollektionen en otroligt bra nivå, vilket inte är förvånande med tanke på att grundar-trion har lång erfarenhet av funktion på riktigt och har jobbat med många av de stora nordiska outdoor-varumärkena. Med vår investering i bolaget får vi nu möjlighet att lära känna entreprenörerna Johan, Martin och Ludvig ytterligare framöver. Vi är övertygade om att de kommer att föra med sig ovärderlig kompetens in i vår grupp.” säger Camilo Sjödin, vd Open Air Group. Garphyttan grundades 2019 och har som vision att deras kläder ska sammanföra utomhusliv, arbete och fritid, både i design och funktion inom ett segment som de själva kallar ”outdoor workwear”. Garphyttan har från start lanserat en bred kollektion som nu förfinas efter erfarenheterna från den första säsongen. Garphyttan satsar primärt på direktförsäljning till slutkonsument via egen e-handel och säljer idag till samtliga nordiska länder och har påbörjat expansion ut i Europa. Omsättningen under bolagets första verksamhetsår 2020 förväntas bli ca 20 mkr. Garphyttan ska även fortsättningsvis drivas av entreprenörerna Ludvig Blomqvist, Martin Berling och Johan Skullman i ett separat bolag men kommer självklart även dra nytta av den kompetens och struktur som redan finns inom OAG. ”Vi har haft en fantastisk start för Garphyttan och har på kort tid fått tiotusentals kunders förtroende och nu får vi ytterligare validering när Open Air Group visar oss förtroende genom att investera och bli ägare i verksamheten. Widforss.se var snabba med att köpa in våra produkter efter lansering under slutet av 2019 och nu är deras ägare Open Air Group snabba med att backa upp oss ytterligare i vår fortsatta utveckling av Garphyttan. Genom tidigare samarbete och strategiska diskussioner i samband med denna process har vi fått ett väldigt gott intryck av Open Air Group och deras huvudägare Nalka Invest och tror att de är en perfekt partner för oss som snabbväxande e-handelsbolag med höga ambitioner.” säger Ludvig Blomqvist, vd Garphyttan. För mera info om Garphyttan, besök: garphyttan.com För ytterligare frågor: Camilo Sjödin, CEO, Open Air Group 070-333 65 06, camilo.sjodin@openairgroup.se Om Open Air Group Open Air Group är en företagsgrupp med verksamhet i Sverige, Norge och Finland och består av varumärkena Chevalier, Tracker, Alaska 1795, Burrel och Valio samt e-handlarna Widforss.se, Widforss.no, Retkitukku.fi och Koiravaruste.fi. Gruppen har en strategi som innefattar både organisk och förvärvsdriven tillväxt och man räknar med att omsätta över 500 mkr under 2020. Målet är att bli nordisk marknadsledare inom utveckling och försäljning av produkter för jakt, hund och friluftsliv. ——————————————————————————————— CHEVALIER JOINS OPEN AIR GROUP Stockholm 2019-05-24 Open Air Group was formed in 2016 with the goal of becoming the Nordic market leader in the development and sale of products for hunting, dogs and outdoors. The group today stands behind brands such as Tracker, Alaska 1795 and Burrel, as well as Widforss.se and Retkitukku.fi. Now, the well known brand Chevalier is becoming part of Open Air Group. “Chevalier is a great company and a brand that stands for high quality, with a strong position in the Nordic region. With their long experience from the development of hunting clothes, there is unique knowledge within the company and a strength in the brand that we will develop further” says Camilo Sjödin, CEO of Open Air Group. Chevalier has developed hunting clothes since 1950 and today has a range that caters to both the classic and the modern hunter. Chevalier will continue to operate as a stand-alone company, but with the opportunity to benefit from the expertise and structure that exists within Open Air Group. “It is very exciting that we are now joining Open Air Group. We will be part of a group of companies with a clear focus in hunting. This will make us stronger in the short- and long-term. We continue to be one of the hunting trade’s best clothing brand and we will keep our distribution through our customer network and wholesellers in 30 countries. We are convinced that Open Air Group can contribute with power and energy to Chevalier and ensure that we are also relevant for both experienced and new hunters in the future” says Niklas Nilsson, CEO of Chevalier. As a result of the merger, Chevalier's current owner Mellby Gård will become a new shareholder in Open Air Group. For additional questions: Camilo Sjödin, CEO, Open Air Group 070-333 65 06, camilo.sjodin@openairgroup.se CONTACT For all contact enquiries, please send us an email at info@openairgroup.se and we'll get back to you as soon as possible. INFO@OPENAIRGROUP.SE SVEAVÄGEN 168, SE-113 46 STOCKHOLM © OPEN AIR GROUP AB 2020 ORG.NR 559107-2854