ABOUT CLIENTS WORK TEAM INSIGHTS CAREERS CONTACT LAKELAND myLakeland: launching a new loyalty programme SPECIALISMS 1-2-1 COMMS BRANDING INTEGRATED CAMPAIGN POINT OF SALE In a bid to encourage customers to visit their stores more frequently, Lakeland needed a new strategic channel. We proposed myLakeland, the company’s first-ever loyalty scheme: a free-to-join club that offers hand-picked, tailored offers for members, such as 10% off their next store purchase. CHS created the branding for myLakeland, as well as the production of launch materials ranging from in-store point of sale, to welcome packs and customer journey emails. The loyalty scheme was an instant success. 350,000 sign-ups were recorded in just 3 months, before hitting the half-million mark in the first 6 months. 350k sign-ups in three months OUR AWARDS CREATIVITY/INNOVATION WINNER 2018 BEST FINANCIAL SERVICES CAMPAIGN WINNER 2020 BEST FINANCIAL SERVICES CAMPAIGN WINNER 2020 GET IN TOUCH Fancy a chat? We would love to hear from you GET IN TOUCH An integrated creative agency THE ISLAND +44 (0)1202473423 hello@chs.agency 41 Mill Road, Christchurch, Dorset BH23 2JY PHOTOGRAPHY STUDIOS +44 (0)1202473423 hello@chs.agency Unit 15 - 19 Sea Vixen Ind. Estate Wilverley Road, Christchurch Dorset BH23 3RU LINKS Privacy Policy Covid-19 Return To Work FOLLOW US © 2021 CHS. All Rights Reserved. Registered in England no. 01109337.

ABOUT CLIENTS WORK TEAM INSIGHTS CAREERS CONTACT HSBC UK How HSBC Switched on Summer SPECIALISMS DIGITAL ACQUISITION INTEGRATED CAMPAIGN PAID SOCIAL VIDEO How do you encourage people to leave their bank and set up a new account with HSBC? In the summer of 2021, we were briefed to entice prospects with the incentive of £125 if they switched. But it wasn’t quite as straightforward as it sounded. Marketing in 2021 was a minefield as the nation was pulled in and out of lockdowns. So heading into the summer months, we positioned a cash reward from HSBC. As a way to start getting life back on track. Switch on Summer was an integrated digital campaign. Celebrating the parts of life we were all itching to return to after the pandemic. At the heart of the campaign was a series of characters. All having one last private chat to themselves in the mirror before heading out into the world and – Switching on Summer. At the heart of the campaign was a video series of characters, having one last private chat to themselves in the mirror before heading out into the world and switching on summer. MORE PROJECTS SEE WORK HSBC UK HSBC It’s Payback Time ALLIANZ Dare to believe with Jonnie Peacock OUR AWARDS CREATIVITY/INNOVATION WINNER 2018 BEST FINANCIAL SERVICES CAMPAIGN WINNER 2020 BEST FINANCIAL SERVICES CAMPAIGN WINNER 2020 GET IN TOUCH Fancy a chat? We would love to hear from you GET IN TOUCH An integrated creative agency THE ISLAND +44 (0)1202473423 hello@chs.agency 41 Mill Road, Christchurch, Dorset BH23 2JY PHOTOGRAPHY STUDIOS +44 (0)1202473423 hello@chs.agency Unit 15 - 19 Sea Vixen Ind. Estate Wilverley Road, Christchurch Dorset BH23 3RU LINKS Privacy Policy Covid-19 Return To Work FOLLOW US © 2021 CHS. All Rights Reserved. Registered in England no. 01109337.