FEATURES SERVICES PRICING RESOURCES ABOUT LOGIN TRY IT NOW How Iperal has increased clicks in its emails by 30% Iperal is a large-scale distribution company present in seven provinces of Lombardy (Sondrio, Lecco, Como, Monza Brianza, Varese, Brescia and Bergamo) with over 40 stores. In 2012 Iperal undertook a digitalization process that led it to become a growing company in the large-scale retail market and a reference point in Lombardy. 0 % Open rate 0 % Click rate 0.00 % Unsubscription rate 0 % Coupon redemption rate Alessandro Marchesini Digital Marketing Director, Iperal Progressively evolving to offer increasingly targeted communications in line with the customers needs. Thanks to MailUp's workflows, one-to-one relationship is possible. OBJECTIVES STRATEGY In 2012 Iperal undertook a digitalization process that led it to become a growing company in the large-scale retail market and a reference point in Lombardy. Iperal's specific qualities, combined with those of a sector such as large-scale distribution, implied three requirements: Provide customers and potential customers with a useful service for everyday shopping Maintain a continuous relationship with each customer aimed at making them loyal and, consequently, inclined to make repeated purchases Eliminate the distances between the online dimension and its stores. Results In 2017, there was a 24% increase in users who subscribed to Iperal's newsletter. This sharp increase can also be seen in its campaigns' performance, which show a higher opening and click-through rate - 20% and 6% respectively - compared to the average results of the large-scale distribution segment (obtained from the MailUp Statistical Observatory 2018). The data related to segmentation is interesting: by defining eight different sending clusters, the newsletter recorded a near 30% increase in clicks on the various contents. Best Practices Understand your emails as flyers which present offers and send recipients - with just one click - to explore items and products on the site. Create a responsive modular structure with the BEE editor: its grid layout easily hosts a large amount of content while preserving legibility. Segment your recipients into clusters to improve engagement and performance across the entire funnel: openings, clicks, conversions. Disseminate your purchase incentive communications: gifts and coupons that shorten the distances between the online and stores. Discover MailUp's full potential. START YOUR TRIAL Sign up to our newsletter SIGN UP TO THE NEWSLETTER In need of assistance? Contacts Request a quote Features Email SMS Messaging Apps Ideal for Services Deliverability Suite Performance Suite Creativity Suite Training Suite Pricing Email and Messaging Apps SMS About us Contacts Customers Locations Social responsibility Investors GDPR Compliance MailUp® is a trademark by Growens S.p.A., VAT code no. IT01279550196. All rights reserved. Platform license agreementAnti-spam policyCookies & Privacy PolicyCookie preferences