MARKETERS SPOKE AND WE LISTENED You said you needed solutions that took automation in personalisation, targeting and reporting to a new level. They had to work with your existing technology platforms, turbo-charge channel performance and unlock every ounce of value from your hard-earned data. So, using industry-leading AI and the latest in cloud technology and predictive analytics, that’s exactly what we built. REQUEST A DEMO CAMPAIGN ANALYSER Campaign Analyser allows you to learn from every campaign and achieve an unprecedented level of insight into the true impact of your programs: Provides automated marketing performance analysis across all channels and campaigns Tracks KPIs from direct response to profitability to ROI Includes inbuilt statistical routines that guarantee the robustness of its incremental behaviour measurement Deep-dive insight into performance by customer segments. PREDICT & TARGET A suite of expertly designed, machine-learning models, Predict & Target is trained on your data and will predict each customer’s: Likelihood to purchase or engage with product categories or content Short-, mid- and long-term value potential Probability of disengaging or lapsing Capable of making predictions in real-time and cross-channel, our models make hyper smart customer experiences and behavioural marketing possible. RECOMMENDATION ENGINE Driving personalisation strategies for some of the biggest retailers out there, the Recommendation Engine maximises the value of your data: Makes intelligent, customer- and product-level recommendations Provides cross- and up-sell specific suggestions Tailors recommendations to customers’ price sensitivity and previous behaviour Is completely channel agnostic and can be integrated in email, onsite, display and more. NEXT BEST ACTION ENGINE With ground-breaking use of AI, the Next Best Action Engine automates targeted decision-making to identify the best campaign, message or offer for every customer, at any point in time: Combines millions of historical insights to predict what treatment will work for each customer based on their behavioural characteristics Drives intelligent ‘Air Traffic Control’ and customer centricity in the most complex customer marketing programs. MESSAGE BANK The Message Bank turns targeting decisions from the Next Best Action Engine into contextual, cross-channel experiences: Stores digital creative assets and matches relevant content to treatment decisions APIs provide an easy and light weight mechanism to identify tailored content for emails, online and other digital channels Updates customer messaging in real-time based on their behaviour at that exact moment. OUR PRODUCTS ARE Platform Agnostic Designed to easily integrate with any major data platform Nimble Quick to implement with real-time campaign optimisation achieved in days Scalable & Secure Built on industry-leading cloud technology to meet enterprise-level security and performance requirements Efficient You pick the solutions you need to power performance and avoid unused functionality Powerful Proven to work on the biggest of stages. See our case studies for more OUR WORK AI transforms campaign targeting for top retailer Advanced analytics slashes churn by over 90% Automated reporting revolutionises campaign analysis Removing the pain of campaign platform migration FIND OUT MORE Name * First Name Last Name Job Title Company Email Address * Subject Message Yes, I would like to receive Planning-inc's email newsletter Privacy Policy Contact Us Planning-inc Ltd, 90 Union Street, London, SE1 0NW contactus@planning-inc.co.uk +44 (0)20 3998 7310 Registered Office: 75 Bermondsey Street, London, SE1 3XF. Registered in England and Wales No 4118854. Copyright © 2021 Planning-inc. All rights reserved. Site Links What We Do Products Blog Who We Are Contact Careers Privacy Policy Cookie Policy Subscribe By entering your email address, you agree to receive the latest marketing and insights from Planning-inc. You can unsubscribe at any time. SIGN UP For information on how Planning-inc uses your personal details, please see our Privacy Policy. We use Analytical Cookies to enable us to collect anonymous information on how visitors use our website. This helps us to make improvements to the website content and navigation. If you Decline, we will not use Analytical Cookies to track how you use our website, but a single cookie will be used to remember your preference. Strictly Necessary cookies will still be used. For more information please see our Cookie Policy. Accept Decline