HOME ABOUT US OUR SERVICES BLOG MDI PRIVACY POLICY TAKE PART CONTACT US COMMUNITY VIEW FAQs BLOG All Posts Log in / Sign up Bruce Crandall Jun 30 4 min Building Point-Of-Sale Research From The Ground Up Dunkin’ Bahamas wanted a strong tool to help their management team understand the Point-of-Sale experience—and not something... 15 views 0 comments Post not marked as liked Bruce Crandall Jun 14 4 min Unexpected Revelations Can Rightly Guide The Direction Of Your City We enjoy working with clients large and small. Our relationship with cities is worth highlighting. We recently finished CommunityView™... 17 views 0 comments Post not marked as liked Bruce Crandall May 12 2 min What To Do Before Disaster Strikes Your City? I recently attended a city managers’ conference in Utah and thoroughly enjoyed myself. I had the chance to interact and meet many good,... 17 views 0 comments Post not marked as liked Bruce Crandall Apr 6 4 min Segmentation that works! Trying to define your core audience isn’t easy. Companies spend millions each year on segmentation research, devising sophisticated ways... 16 views 0 comments Post not marked as liked Bruce Crandall Oct 27, 2020 3 min Leading and Finishing with Core Values Sometimes partnerships form in unexpected ways. Take, for instance, our relationship with the healthcare consultancy, Inspire Nurse... 25 views 0 comments Post not marked as liked Bruce Crandall Sep 16, 2020 3 min Getting Creative to Find the Right People to Study Reaching target consumers can be difficult, including for market researchers. Respondents may be easy to find, but sometimes they’re... 24 views 0 comments Post not marked as liked Bruce Crandall Aug 20, 2020 3 min MDI and KFC: Using data to improve the bottom line and corporate culture We enjoy working with clients large and small. Our relationship with KFC is worth highlighting. Several years ago we developed a research... 70 views 0 comments Post not marked as liked Bruce Crandall Jul 23, 2020 3 min Off-the-shelf solutions are a little cheaper, but likely won’t provide value—or the best direction We recently completed brand-architecture research for a tea client in the Northwest, USA. The company had previously conducted a little... 23 views 0 comments Post not marked as liked Bruce Crandall Jun 25, 2020 2 min Measure Current Performance, But Don’t Forget To Look Ahead I’m a researcher. Sometimes research confirms what we already believe and sometimes it can be revelatory, eye-opening, brimming with new... 37 views 0 comments Post not marked as liked Bruce Crandall May 27, 2020 3 min “To Webcam Or Not To Webcam?” That Is A Great Question For Businesses Wanting To Talk To Consumers If I‘d asked you five years ago to “hop on Zoom,” 90% would have looked at me only quizzically. If I asked you now, 90% would understand... 13 views 0 comments Post not marked as liked Bruce Crandall May 21, 2020 1 min Retaining Business During Pandemic: A Success Story Similar to other businesses, we’ve had to scrap, reach out, and try to survive. Fortunately, we discovered meaningful ways to help our... 48 views 0 comments Post not marked as liked Bruce Crandall May 19, 2020 2 min Why Is LATAM Both More Concerned And More Optimistic about COVID-19 Than The U.S.? From the Mobile Digital Insights’ COVID-19 Tracker, Latin America contrasts sharply with the U.S. in being far more concerned about the... 27 views 0 comments Post not marked as liked Bruce Crandall May 15, 2020 1 min COVID-19 Communication Has Become Platitudinal and Tone-Deaf I recently moderated qualitative research around a series of COVID-19-related advertisements. One goal of the research was to examine... 16 views 0 comments Post not marked as liked Bruce Crandall May 6, 2020 2 min Research Wave 5: Dare We Say Optimism? From the Mobile Digital Insights’ COVID-19 Tracker, anxiety remains high, but there are signs that fears are leveling off, and even some... 43 views 0 comments Post not marked as liked Bruce Crandall Apr 17, 2020 2 min Research Week 4: Is The Worst Behind Us? From the Mobile Digital Insights’ COVID-19 Tracker, the pandemic continues to keep a large swath of the population practicing acute... 76 views 0 comments Post not marked as liked Bruce Crandall Apr 9, 2020 2 min Research Week 3: Signs Of The Negative Spiral Flattening From the Mobile Digital Insights’ COVID-19 Tracker, though still experienced by a large portion of the population, emotional stress on... 95 views 0 comments Post not marked as liked Bruce Crandall Apr 2, 2020 2 min Research Weeks 1 & 2: Anxiety From COVID-19 Continues To Rise From the Mobile Digital Insights’ COVID-19 Tracker, the virus (+1% vs. the previous week) and related concerns about family income (+6%),... 20 views 0 comments Post not marked as liked Bruce Crandall Mar 10, 2020 2 min ¡Gracias por realizar esta encuesta! Some Tips for Latin America research Online survey panels and communities came of age in the mid-to-late 1990s. A handful of companies rode the wave for several years until... 72 views 0 comments Post not marked as liked Bruce Crandall Dec 2, 2019 1 min Despite bad press and the shouts of detractors, Chick-fil-A holds an enviable position. Chick-fil-A is the favorite quick-serve restaurant among U.S. consumers. In a recent survey among 603 QSR patrons by Mobile Digital... 43 views 0 comments Post not marked as liked Bruce Crandall Dec 2, 2019 1 min After a late start, Under Armour has passed the other longstanding brands in the eyes of consumers. Under Armour leads the pack as the favorite brand of sports apparel for U.S. consumers. In a recent survey among 593 sports apparel... 33 views 0 comments Post not marked as liked © 2018 By mdi global. All Right Reserved.