WHO ARE WE WHAT ARE WE DOING WHO DO WE NEED RU / EN Home / Who we are / News / Have arrived! Now the connection is catching on the subway May 18, 2017 MTS and BBDO Moscow launched an advertising campaign in Moscow in support of improved communication quality in the Moscow metro by installing base stations in train carriages. In a new commercial, the protagonist waits for his lady in a restaurant for several hours and constantly calls her while the girl sits on a manicure and does not answer the phone. When the beauty nevertheless comes to a meeting, she explains her "irresponsibility" by the lack of communication in the metro. An informed man invites his lady to go down to the subway and personally check the connection in each car. - The idea of the advertising campaign was born from the well-established notion that communication in the subway does not catch. For some, this was an inconvenience, but for others, it was an ideal excuse not to answer the call. This popular excuse is now outdated. Now the MTS connection is catching even when the train is moving in the tunnel, - says Natalia Glagoleva, director of the marketing communications department of MTS. Главные роли в ролике сыграли Дмитрий Нагиев и Мария Горбань. Все сцены с метро снимали в московском метрополитене. Часть сьемок проходила в движущемся вагоне, где Маша демонстрировала чудеса эквилибристики, передвигаясь на высоких шпильках. В это время в остальные вагоны продолжали заходить пассажиры, поскольку метрополитен не мог остановить работу целой ветки. Съемки на платформе проходили на легендарных станциях «Площадь революции» и «Парк Победы». Первая известна бронзовой статуей пса, которому гости города трут нос на удачу. Вторая — глубиной заложения: это самая глубокая станция метро в Москве. В интегрированной рекламной кампании задействованы интернет, ТВ, радио, метрополитен, парки, бизнес- и торговые центры. MTS installed mini-base stations in metro carriages, which allow MTS subscribers to use the mobile Internet, communicate on social networks and instant messengers, and also make voice calls, receive and send SMS even during peak traffic hours. The composition of the creative team MTS Natalia Glagoleva, Maria Yakovleva, Ksenia Sergacheva, Marina Zaitseva BBDO Moscow Andrey Ivanov, Tonya Zabolotskaya, Masha Biryukova, Sveta Popova, Valera Gorokhov, Louise Vasyutina, Nastya Velikanova, Dima Rubezhov, Pavel Filippenko news Our results at the ADCR 2017 festival 20 september 2017 Renewal. No matter what happens August 18, 2017 BBDO Moscow and Diflucan told "What makes you a woman" 11 august 2017 MTS fights roaming with Jean-Claude Van Damme 25 july 2017 Heartlessly stable Internet Beeline 24 july 2017 Painfully good movie! 4 july 2017 Cannes Lions 2017: BBDO Worldwide's Most Successful Festival Ever 26 June 2017 Our results at Cannes Lions 2017 26 June 2017 For 170 years Carlsberg has perfected the art of brewing June 7, 2017 1 2 3 4 5 WHO ARE WE History Manual Vacancies Contacts WHAT ARE WE DOING Work Clients New business PROJECTS BBDO Fellowship BBDO lecture hall BBDO College BBDO RUN Our Children Foundation Good deeds PRESS SERVICE news Publications Contacts AGENCIES BBDO Branding BBDO Moscow Bootleg BrandScience Code of Trade Contrapunto Digital BBDO Fuse BBDO Instinct Media Wise Mint MORE Media Direction Group Media Direction Programmatic Media Direction Sport MGCom OMD Media Direction PHD Proximity Media Proximity The Marketing Arm © 1995-2017 BBDO Group BBDO Worldwide Privacy Notice