Wine & Spirits Market Coverage Our five wine & spirit companies distribute statewide, covering all of Wisconsin’s 72 counties. We successfully run up to 136 delivery routes per day. We consult with, sell to, and service over 11,400 licensed beverage retailers throughout the state. Our goal is to help them to profitably select, promote, merchandise and sell consumer products in the beverage category. VIEW LOCATIONS Milwaukee 16255 West Stratton Drive P.O. Box 510203 New Berlin, WI 53151 P: 414.543.3300 F: 414.543.4340 LEARN MORE Madison 6169 McKee Road P.O. Box 44326 Madison, WI 53744 P: 608.271.1234 F: 608.271.8625 LEARN MORE Saratoga Liquor Co. 3215 James Day Avenue Superior, WI 54880 P: 715.394.4487 F: 715.394.4183 LEARN MORE Oshkosh 2855 Oregon Street P.O. Box 2728 Oshkosh, WI 54903 P: 920.235.9130 F: 920.235.3085 LEARN MORE Products Offering the right product based on demand & preference. We proudly represent the finest beverage producers in the world communicating and executing their brand plans with our retail partners. Whether you’re looking for wine, spirits, champagnes, liquers or non-alcoholic beverages, General Beverage has the products for you! WINE SPIRITS CHAMPAGNE LIQUEURS NON-ALCOHOLIC Locations General Beverage Wine & Spirits Companies Madison General Beverage Sales Co. 6169 McKee Road P.O. Box 44326 Madison, WI 53744 P: 608.271.1234 F: 608.271.8625 LEARN MORE Milwaukee General Beverage Sales Co. 16255 West Stratton Drive P.O. Box 510203 New Berlin, WI 53151 P: 414.543.3300 F: 414.543.4340 LEARN MORE Milwaukee Prestige Wines Wisconsin 16255 West Stratton Drive P.O. Box 510203 New Berlin, WI 53151 P: 414.543.3300 F: 414.543.4340 LEARN MORE Oshkosh General Beverage Sales Co. 2855 Oregon Street P.O. Box 2728 Oshkosh, WI 54903 P: 920.235.9130 F: 920.235.3085 LEARN MORE Superior Saratoga Liquor Co. 3215 James Day Avenue Superior, WI 54880 P: 715.394.4487 F: 715.394.4183 LEARN MORE Join Our Team Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more. VIEW OPENINGS Get In Touch CONTACT US Headquartered in Madison, GB has additional locations in: Chippewa Falls, Eagle River, La Crosse, Little Chute, Milwaukee, Oshkosh, Stevens Point and Superior. HOME ABOUT BEER WINE & SPIRITS CAREERS CONTACT © 2021 General Beverage. All Rights Reserved. Website by Kella Design