Unilever Toggle WHO WE ARE About Unilever Our vision Our strategy Purpose, values & principles Our history Our leadership Our logo Home About Who we are Our strategy Our strategy We’ve built a strategy to help us achieve our purpose of making sustainable living commonplace. Our strategic focus To realise our vision we have invested in a long-term strategy of categories and brands that deliver growth to the benefit of all stakeholders. Vision Our long-term strategic choices Growth Our business model Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of our business model, driven by sustainable living and the USLP. It guides our approach to how we do business and how we meet the growing consumer demand for brands that act responsibly in a world of finite resources. Our business model begins with consumer insight that informs brand innovation, often with partners in our supply chain, to create products we take to market supported by marketing and advertising across a range of distribution channels. Consumer insight Societies are dynamic. We not only need insight into trends, but also the ability to predict them in order to maintain our competitive advantage. Collaboration We work with governments, NGOs and other stakeholders to drive change that’s good for society and good for business, and we work with partners in our supply chain, to create innovations in products and packaging. Innovation Our R&D mission is to build brands through benefit-led innovation unlocked by science and technology. prev next Growing the business: Group Underlying sales growth* 2015 4.1% 2014: 2.9% Underlying sales growth averaged 4.9% over five years. Underlying volume growth* 2015 2.1% 2014: 1.0% Underlying volume growth averaged 2.1% over five years. Core operating margin* 2015 14.8% 2014: 14.5% Core operating margin has steadily increased over five years from 13.5% to 14.8%. prev next * Key Financial Indicators. These measures are non-GAAP measures. For further information about these measures, and the reasons why we believe they are important for an understanding of the performance of the business, please refer to our commentary on non-GAAP measures on pages 38 and 39 of the Strategic Report. Find out more This is Unilever's global company website © Unilever 2017 What's in our products? Contact us Legal UK Modern Slavery Act Transparency Statement Accessibility Cookie policy Privacy policy RSS