BLOG The Future of Email Marketing Nov 15, 2021 As a presenting partner for this year’s Advanced Email Conference, we were proud to join CRM and email marketing professionals to discuss customer-focused, targeted and engaging email marketing content, campaigns and journeys. Here are 8 key trends we noticed throughout the day. Read More → Webinar Recap - Do Better: Unlocking Campaign Opportunity with Data Planning Nov 10, 2021 In our recent webinar, Planning-inc’s Data Planning Director Charlotte Yonel extolled the virtues of investing in the people and process behind data planning. Read More → eBook - Changing Faces of Business Growth Nov 5, 2021 However you look at it, growth is fundamental to the working world. But it’s also an area that has been critically examined through the lens of the Covid-19 pandemic. As part of the Next 15 group, we’re proud to share this informative report that reconsiders what growth really means for businesses. Read More → Our First Staff Hackathon Oct 15, 2021 Last week, Planning-inc hosted its first staff-wide hackathon in the London office. The event created a collaborative environment for employees to learn new skills, offer their unique perspectives and work together to build innovative predictive analytics models. Read More → The Value(s) of CRM Sep 23, 2021 Customer-centricity is probably the single point that consistently appears on every CMO’s top objectives list. Marketing needs to engage their audience with content that goes beyond the transactional, short-term objective - it needs to engage around values on an emotional level. Read More → Top 5 Takeaways - Volume vs Relevancy Sep 20, 2021 As part of our webinar series on Overcoming Common CRM Challenges, we were recently joined by Post Office Ltd Head of Customer Marketing Grant Baillie, who shared his insights on 'Volume vs Relevancy: How CRM Can Change the Targeting Conversation'. Read More → eBook - The First 90 Days: Making an Impact as a New Customer Marketing Lead Sep 2, 2021 During your first few months in a new customer marketing leadership role, there is a difficult balance to strike. You’re negotiating that tension between adapting to your new company’s individual quirks and proving that you can add value. We’ve put this guide together to make that balancing act a little simpler. Read More → What does the death of Third-Party Cookies mean for CRM? Aug 17, 2021 It seems no end of digital ink has already been spent on the third-party cookie’s expiry date, but not enough consideration has been given to the bigger picture - especially when it comes to customer relationships. Read More → eBook - Managing 'Change as Usual' in Customer Marketing Aug 12, 2021 Too many marketers are stuck in a Business As Usual mindset. Developing marketing agility will help businesses thrive in a world of constant change. Read More → Overcoming CRM Challenges – Personalisation Aug 5, 2021 This summer, Planning-inc are hosting a series of webinars looking at new ways to solve old CRM challenges. In this instalment of the series, Planning-inc’s Chief Strategy Officer Stuart Russell is joined by Marie-Louise Lord and Sabine Bullmore, who bring a wealth of experience from companies such as M&S (International), New Look and Argos, and Immediate Media, BBC Studios and PlayStation, respectively. Read More → How to build-up your Martech stack without re-platforming Jun 3, 2021 Every Marketing system has its limitations. It is hard to ignore them when other vendors make noise about how their new product specifically addresses them. Of course, the claim doesn’t come with a warning message on the different set of limitations that are part of the package. Additionally, it can be time-consuming to investigate every shiny new solution that pops-up in your LinkedIn feed or email inbox. Read More → Closing the B2B marketing loop Jun 3, 2021 Marketing teams are always under pressure to deliver more high value qualified leads to the sales team. Yet, they are rarely provided with the insight of what actually happens to those leads down the funnel. Optimising a marketing plan with only partial information on its effectiveness is a challenge that even the best marketers will struggle with. Read More → How improving Insight and Lead scoring drives better Sales engagement Jun 3, 2021 One of the benefits of breaking down the data silos is to better inform the sales engagement down the funnel. For example, activities and interactions with Marketing assets are not typically visible to the account owner in the sales team. Giving sales a more comprehensive view of a Lead by surfacing the activities that not only a prospect but also his colleagues have engaged into provides a broader and better understanding of the overall account. Read More → Why B2B marketers need better data integration Jun 3, 2021 Historically, B2B marketers were only dealing with top of funnel interactions, leaving salespeople to pick-up the conversation as soon as a prospect has been identified. Nowadays, a lot more interactions take place before the Marketing to Sales handover, which is where much of that data and insight is lost. Read More → Reinventing Loyalty Apr 21, 2021 Loyalty is an ill-defined and evolving marketing concept, synonymous with the once popular point-based loyalty programs, whilst for others it was just another word for retention. There is neither a universally agreed metric for “loyalty” nor a standard approach to implementing a CRM program that supports it. Time for a new approach? Read More → The challenge with LTV Mar 18, 2021 There are terms which are so often bandied around that they end up losing meaning and purpose. Arguably LTV has become synonymous for as many things as there are marketing schools of thought. It is time to explore again this age-old concept, identify its limitations and make it fit for the current times. Read More → A Marketing Cloud’s Data Challenge Jan 14, 2021 Why is it still so difficult for some brands to deliver the level of personalisation and targeting they want to achieve? Are marketing platforms truly enabling marketers? And are brands sacrificing agility and flexibility as they invest in leading marketing cloud solutions? Graham Burton, Planning-inc’s CTO, highlights a recurring issue we see in the industry and offers up some views on how CRM teams might navigate it. Read More → Four Hallmarks of CRM Teams Who Won on Black Friday (and other promotional periods also) Dec 11, 2020 Looking to add a forward-looking lilt to your Black Friday washup? Or maybe you opted out of the event itself but want to future proof your team’s performance for upcoming key events? We’ve picked out four factors underpinning the activity of CRM teams that drove successful Black Friday 2020 campaign; traits, solutions and approaches that every team should adopt and convert into standard practice. Read More → Orchestrating campaigns from predictive models Jul 6, 2020 Predictive models are an essential data asset within a marketer’s tool set. They provide many opportunities; from building overarching customer strategies to identifying specific audiences. All in the quest for building scalable, efficient CRM. However, there is more to best-in-class execution than just the model build alone. Read More → Workshop: Unlocking Your Potential In Advanced Predictive Targeting and Personalisation Apr 29, 2020 ‘Right message, right customer, right time’ has been a mantra for a long time but few brands are getting it right or doing it effectively at scale. 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