Global services delivered with local insight Two New Roles at Ptarmigan NYC Ptarmigan Media is looking for two new people to join our office in New York - an Ad Operations Associate and a Digital Media Analyst. Please contact Catherine Merchant Jones (catherine.mjones@ptarmiganmedia.com) for further information or to apply for either role. Ad Operations Associate We are looking for bright, confident people who are comfortable working in a small team and proficient in multitasking. The main qualities we are looking for are enthusiasm, communications skills, collaborative personality and passion to learn all things digital. Job Responsibility: Support the account team on the implementation of digital media schedules across all disciplines (direct buys, programmatic, display, video, content, social, etc.) Liaise with clients and external agencies to ensure campaign set up and tracking are implemented following the correct procedures Traffic all placements in the ad serving platform and confirm launch success Generate tracking tags, pixels and preview pages upon request Troubleshoot any tag-related issues in a timely manner QA creative assets if necessary Manage the implementation of pixeling client sites to support campaign performance, tracking, and analytics. Monitor the scheduling & pacing of campaigns to ensure full delivery. Coordinate with other Ptarmigan offices (UK, HK, Singapore) for ad ops, implementation, training, best practices Grow & build relationships with client’s other external/internal agencies/teams and media owners. Maintain Ad Ops processes and best practices and provide suggestions to leadership on improvement opportunities Requirements: Bachelor’s degree with minimum 2 years of digital media experience Highly Technical Strong understanding of digital advertising operations and industry Knowledge of Google DFP, DART, Google Analytics Knowledge of Sizmek is desirable but not necessary Strong analytics and problem solving skills Interested in learning the AdTech industry inside and out Comfortable with pivot tables and vlookups Experience building reports to a template and delivering to expected timelines Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously Work independently or as a team and multitask Data driven, curious, proactive, and self-motivated Digital Media Analyst The Manager of Digital Analytics will be responsible for utilizing technological, industry trends, knowledge of best practices to help facilitate all digital marketing and web analytics for Ptarmigan Media’s clients. Job Responsibility: Provide integrated, analytical marketing solutions to improve client decision-making Manage the analysis of campaign performance including back-end traffic patterns, navigation and conversion paths, insights and suggested optimizations to improve results Develop smart, compelling client presentations and reports Detect, troubleshoot, and resolve data or system anomalies in a time-critical environment Find innovative ways to search for meaningful patterns, trends, and relationships amongst large amounts of data and to identify the key metrics, analyses and reporting processes that lead to genuinely actionable findings Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals, and to communicate that based on client needs Develop requirements for data collection and ways to maintain data integrity Serve as a team expert in digital analytics spanning web, mobile, social, email and media Understand emerging technologies in social and digital space Inspire a strong data driven culture within the team and stakeholders Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner Requirements: Bachelor’s degree with minimum 2 years of digital media experience Highly Technical Strong understanding of digital advertising operations and industry Expert knowledge in Google DFP, DART, Google Analytics Knowledge of Sizmek is desirable but not necessary Strong analytics and problem-solving skills Expert in Excel Experience building reports and converting to a template format Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously Work independently or as a team and multitask About Ptarmigan Media A global media specialist agency serving the financial services industry for over 23 years with HQ in London and offices in Hong Kong and Singapore as well as New York (2+ years in NY). All facets of media planning, buying, research and analytics across all media formats. We actively encourage our team to grow and build lasting relationship with client media owners and tech suppliers. We offer a fast-moving and entrepreneurial environment that encourages and rewards individuals looking to grow their responsibilities. High level of autonomy. Related Content There are no articles to display. London Ptarmigan Media Limited First Floor, Mill House, 8 Mill Street, London SE1 2BA Switchboard: +44 (0) 207 231 0014 matt.woodford@ptarmiganmedia.com New York Ptarmigan Media Inc. 121 East 24th Street, New York, NY 10010 Switchboard: +1 212-532-5575 tim.hart@ptarmiganmedia.com Hong Kong Ptarmigan Media (Asia) Limited Unit 1003, 10th Floor, 148 Electric Road, North Point, Hong Kong Switchboard: +852 3679 3620 tim.jones@ptarmiganmedia.com Singapore Ptarmigan Media (Singapore) Pte. Ltd 8 Cross Street, Level 28 PWC Building, Singapore 048 424 Switchboard: +65 6850 7859 harleen.kaur@ptarmiganmedia.com Environmental Credentials Privacy Policy & Terms of Use March Foundation & Charities