Ideas Expertise Services Insights About Contact Careers We make ideas that move. All Finance CPG Healthcare Restaurant Retail Travel More More Terminix: Brand transformation, creative and design system. More 826 National: “Poets in Revolt!” More Urban League of Greater Kansas City: Equal to the Challenge. More UCLA Law School: Reimagining a digital platform for optimization. More BraunAbility: Advocacy-building PR. Load More Contact Us Join Us Headquarters Kansas City 1740 Main Street Kansas City, MO 64108 New York 275 7th Avenue 27th Floor New York, NY 10001 Pittsburgh 2740 Smallman Street Suite 100 Pittsburgh, PA 15222 Boulder 2905 Center Green Court, Suite B Boulder, CO 80301 Newsletter Signup Instagram Twitter Facebook LinkedIn 2021 © Barkley® Privacy Policy

Ideas Expertise Services Insights About Contact Careers Get more and more and more. Ideas U.S. Bank: Altitude Go and Connect. U.S. Bank came to us when it wanted to launch two new consumer credit card products into the market under its new Altitude platform. To differentiate itself in a crowded category, U.S. Bank would need to deliver more than well-articulated benefits. Modern Consumer Insight We live vertical, always looking for ways to go deeper on the things we love. From niche Facebook groups, to deep Reddit conversations, to Netflix sub-genres, no matter the subject, our sweet-spot audience looks to learn more, discover more, and dive deep into the depths of the topic. Dining and travel deep dives are an experiential way to recharge for everyday life. Challenge In a category of “always earning” or “unattainable aspiration,” banks are communicating to consumers with little variation. From scenes of everyday grocery shopping to getaways on the beach, every bank is speaking to consumers in the same way – general and vague and only about the percentages or point values. It’s either uninspiring or too aspirational. And it doesn’t connect those rewards to what they actually mean for people’s lives. Solution Simply put, no credit card is obsessive about their customers’ obsessions. Until now. We created “Get More and More and More,” which became more than a campaign for U.S. Bank. It became the brand’s way to prove that the Altitude Go and Connect cards were designed to keep rewarding customers the more they experienced their passion. This connection of using rewards to drive experiences that drive more rewards became the nudge to get our audience to go out and chase the experiences they love the most more. And get rewarded for it. Results 74K Generated Altitude Go digital accounts 56% Of account applications have come from existing customers. 100K Goal reached for Go accounts (across all channels, including Direct Mail, Branch, etc.) Contact Us Join Us Headquarters Kansas City 1740 Main Street Kansas City, MO 64108 New York 275 7th Avenue 27th Floor New York, NY 10001 Pittsburgh 2740 Smallman Street Suite 100 Pittsburgh, PA 15222 Boulder 2905 Center Green Court, Suite B Boulder, CO 80301 Newsletter Signup Instagram Twitter Facebook LinkedIn 2021 © Barkley® Privacy Policy