SERVICES INDUSTRIES WHAT WE DO MENU VEHICLE & PRODUCT DEVELOPMENT CONCEPT Concept phase is where the whole story begins, bringing ideas to life CONCEPT The concept development department drives the definition and creation of a product. It leads the convergence between the customer’s needs and the ideal technical solution to satisfy the product’s performances about ergonomics, safety and user experience. Starting from market or customer’s requirements, Italdesign defines the vehicle package, the exterior dimensions and interior layout, taking into account users’ needs. The team supports customers to create the vision that matches their strategy. The work starts from existing platforms or by developing new car architectures to best suit the project spirit. According to customer needs, Italdesign is able to create different kind of concepts: static models, full functional showcars, running demonstrators, or proof of concept of new products. Developing a concept from scratch is a long journey that involves a lot of different transversal services and departments within Italdesign such as: vehicle package exterior dimensioning interior layout ergonomics virtual concept car concept car construction Discover related & synergic services Chassis Exterior Design Interior Design Concept Lab Models NEWS Italdesign and VR-Technologies to introduce new VRT500 helicopter VRT500 is a light single-engine, up to six-seat helicopter developed by Russian Helicopters subsidiary innovation design office VR-Technologies; this project is a perfect example of how a close-knit collaboration between […] PROJECT Nikola TRE Nikola TRE has strong Italian root: Italdesign and Nikola jointly carried out the design integration in Moncalieri Italdesign and Nikola jointly carried out the integration of the design on the IVECO […] NEWS Italdesign to design Guangzhou’s new tram Italdesign has revealed details of a partnership with CRRC Guangzhou Electric Locomotive. The Italian company’s dedicated industrial design division has joined forces with the Chinese transport giant to produce a […] PROJECT i-LAND i-LAND is the first concept of the new Dongfeng’s premium EV brand, VOYAH All of the development phases of the Dongfeng concept have been supported by Italdesign, from the interior and […] Contact us TO DEVELOP YOUR PROJECT TOGETHER Antonello Garrone Head of Vehicle Architecture DO YOU WANT TO BE PART OF THE INNOVATION? Careers SITEMAP Via Achille Grandi, 25 10024 Moncalieri Torino - Italy CONNECT WITH US Terms of use Privacy Policy Cookie policy Code of Conduct Organizational Model Certifications Italdesign Whistleblower System Slavery Statement © 2021 Italdesign-Giugiaro S.p.A. with registered office in Torino (Italy), Via San Quintino no. 28, with fully paid-up share capital of Euro 75.000.000,00, registered with the Torino Company Registry with Fiscal Code No. 08555070013 and with the R.E.A. No. 982503, with a Sole Shareholder subject to management and coordination of AUDI AG. The Italdesign’s website uses analytics cookies and, upon users consent, targeting cookies. Analytics cookies are used for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. On the contrary, targeting cookies are used to deliver a series of advertisement products such as real time bidding from third party advertisers, on the basis of your preferences. To see more, go to the cookie policy ACCEPT ALL REJECT ALL MORE INFORMATION