Principles Guidance FAQs Downloads Login Register English Deutsch Retail gold investment the responsible guide Building trust through professional principles for providers and guidance for investors on the opportunities that retail gold investment has to offer. Provider Principles These principles aim to promote trust and encourage the development of diverse gold investment products while reducing barriers to gold ownership. More detail Investor Guidance There are many ways to invest in gold, and the more you know, the better able you are to make the right choice. More detail Accessibility Contact us Cookies Modern slavery statement Privacy Sitemap Terms and conditions ©2021 World Gold Council