BRISTOL-MYERS SQUIBB INCLUSION UNLOCKS POTENTIAL THE CHALLENGE How to make the case for the business-building power of D&I. Encourage habits that drive a culture of inclusion. Educate on how inclusion drives innovation and strengthens global competitiveness. BARRIER Culturally, many believe diversity and inclusion is a compromise. That it sacrifices excellence and can ultimately be a barrier to success. SOLUTION When you open your mind, you really are opening up your possibilities – for yourself, fellow employees, the company and the patients. We created the campaign called “Where Possibility Lives” that focused on the power and potential of inclusion. ADDITIONAL WORK Nike – Epic React Launch McDonald’s – Let Family Fun Reign Lexus – Lullaby DevaCurl – CurlWins Tequila Avión – Brand Launch McDonald’s – Pool Groove The Water Project – Humanizing a Global Crisis Spalding – True Believers Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up

ABOUT US BLAZING CULTURE TRAILS We believe the most engaging ideas are ignited by culture. Learn More THE WORK McDonald’s Let Family Fun Reign A showcase of some of the most groundbreaking work developed for our partner clients. Lexus Lullaby Tequila Avión Brand Launch Bristol-Myers Squibb Global Inclusion Campaign DevaCurl CurlWins Nike Epic React Launch PARTNERS We collaborate with brands that look to drive success by leveraging culture. NEWS WI CEO Aaron Walton is named to Board of Directors of HRC Oct. 07, 2021 Uncategorized Sep. 29, 2021 Join us today at 2pm EDT for our #PubAcademy US: How's it Going? Early Reports From the Addressability Revolution. Speakers include , , Everyday Health Group and our and Alena Morris. Register here: Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up