International Contact us Brands Company Brands We at Future Trading in Sweden have since the start 1984 had the focus on serving the market with fashionable and high quality glasses for both men and women. Our first sunglasses brand - Prestige - was from the beginning a great success and the brand gave us the position the market leader for sunglasses in its price segment in Scandinavia. Since then, we have developed and grown, both in our home market Sweden and also internationally with the help of our distributors and agents. Today, we are serving many markets with different kinds of glasses. We have sunglasses for the fashion oriented people, for the sporty people and for those who want a discrete and sophisticated look. We sell polarized sunglasses from the brand name Bliz Polarized. Bliz Active is also a member in the Future family and includes sport oriented glasses like i.e. cross-country glasses etc. Another brand in Future's portfolio is the ski-goggle brand Dr. Zipe. It is a unique, crazy and different ski-goggle brand that has become a great success in many markets, especially in Scandinavia and in the alp regions. For more information of our brands, go to each webpage to find out more, and to look at this year's collections. CONTACT US SPORTS BRANDS Dr. Zipe Craft Performance Eyewear Bliz Eyewear FASHION BRANDS Prestige Granite Swing COMPANY Company Profile Business Concept Ethics & Environment SITEMAP