5099A Jefferson Davis Highway Fredericksburg, VA 22408 540-891-9844 Search Search HOME NEW BIKES SHOP FEATURES EVENTS RESOURCES COMPANY INFO Home Staff Who We Are Jeff Massey Dealer Principal Phone: 540-891-9844 Email: Contact Jeff Massey Jeff Massey has owned Morton's BMW since 1979, when he and his brother purchased the company from their uncle, William Morton, the company's founder. Jeff has traveled the world for both business and pleasure; at home, rides a variety of bikes in our inventory. He has a fondness for GS and RT models, and he's completed CLASS track sessions and off-road training. Hannah Massey Office Manager Phone: 540-891-9844 Email: Contact Hannah Massey Office Manager Hannah Massey rides with her husband, Jeff (our dealer principal), on a variety of motorcycles. She and Jeff are very involved with their church and community, and it seems there's hardly anyone in the county they don't know. Donna Whitlock Bookkeeper and Administrative Assistant Phone: 540-891-9844 Email: Contact Donna Whitlock Donna Whitlock came to us after a career in the local school system. She's a welcome addition, helping with the mountain of paperwork a small business generates and, while not a rider yet, she's definitely thinking about it! Motorcycle Sales Department Steve Anderson Sales and Marketing Manager Phone: 540-891-9844 Email: Contact Steve Anderson Steve Anderson has served in those roles as well as webmaster since 1996. He's been riding BMWs for more than 30 years and over 440,000 miles, and enjoys long trips to the end of the road. A member of the Iron Butt Association, American Motorcyclist Association, BMW Bikers of Metropolitan Washington, and BMW MOA, he's owned a number of BMWs. His current bike, an R 1150 GS he's ridden over 260,000 miles, is his favorite -- so far. Ed Medina Part-Time Motorcycle Salesman Phone: 540-891-9844 Email: Contact Ed Medina Ed Medina joined the Morton's BMW staff after being a customer for many years. After a career in law enforcement, he worked at a couple of other motorcycle dealerships before joining our crew. He's a member of BMW MOA and BMW Bikers of Metropolitan Washington. Ed has an F 700 GS, and his wife rides an F650GS single. Parts & Accessories Department Seth Parelman Parts and Accessories Manager Phone: 540-891-9844 Email: Contact Seth Parelman Seth Parelman was an ASE-Certified Master Auto Technician before joining the Morton's staff. He served as assistant manager for a number of years before ascending to the manager position in 2014. He rides a classic 1988 K100RS ABS Special. Patrick Crawley Apparel Manager Phone: 540-891-9844 Email: Contact Patrick Crawley Patrick is one of our longest-term employees, and serves as our Apparel Manager, though he can help you with any of your parts or equipment needs. Rob Heide Parts and Apparel Staff Phone: 540-891-9844 Rob Heide was previously at Morton's in motorcycle sales and has rejoined the company as a part-time Parts & Accessories staffer. He's currently riding an R 1200 GS Adventure and looking forward to putting it through its paces off-pavement. Steve Luck Shipping and Receiving Clerk Steve Luck maintains our expansive warehouse. If he's not moving motorcycle crates or pallets of merchandise, he's usually packing and sending out mail order parts shipments or riding his Honda VTX1300. Service Department Stuart Beatson Service Manager Phone: 540-891-9844 Email: Contact Stuart Beatson Stuart Beatson has worked around BMWs for decades. A former national champion road racer and a CLASS instructor for more than 25 years, Stuart oversees the most-qualified BMW service staff in the region. He's been a service manager and/or technician at several BMW motorcycle shops (including Morton's previously) and car centers, and he rides an F 800 S. Andy Shaw Service Advisor and Certified Master BMW Technician Phone: 540-891-9844 Email: Contact Andy Shaw Andy Shaw, originally from Woodbridge, Virginia, is a graduate of BMW's STEP instructional program for technicians and worked at a dealership in Pennsylvania before coming home to Virginia. Andy rides a Buell 1125R and enjoys track days. He's also a certified MSF instructor, and hopes to do some teaching in the area. Mike Jinks Certified Master BMW Diagnostician Phone: 540-891-9844 Mike Jinks came to Morton's from the Boston area. He has several vintage bikes in his own garage, including a K75C, K100RS, R100RT, R75/5, and a Moto Guzzi Eldorado 850. An avid bicycle racer, he's a member of our sponsored Bike Works bicycle racing team and you'll most often see him on two wheels of one kind or another. Mamie Frank Certified BMW Technician Phone: 540-891-9844 Originally from North Carolina, Mamie Frank came to us from the BMW curriculum at MMI, where she graduated at the top of her BMW class. She also finished near the top of the entire student body, regardless of the powersports focus. When not working, she divides her riding time between a Yamaha R6 and an R1 project bike, which she has completely rebuilt (she's also certified for Yamaha!). Max Dietz Technician Phone: 540-891-9844 Technician Max Dietz enjoys working on motorcycles just as much as he enjoys riding them. He has 17 years of riding experience under his belt and taught himself moto repair and maintenance at the age of 14. Fully committed to a motorcycle lifestyle, he rides a Honda XR650L dual sport (that he's extensively modified) as his primary mode of transportation because "sunup or sundown, rain or shine, life is better on two wheels." Billy Morgan Technician and Warranty Administrator Phone: 540-891-9844 Billy Morgan, Jr. is a life member of the American Motorcyclist Association, and has been riding on two wheels for more than 42 years. He's our setup tech and warranty administrator so, if you've bought a new BMW from us lately, he probably put it together for you or handled any warranty claims you might have had. His daily ride is a BMW R 1200 RT, and he can also be found on his KTM 300XC when he goes home to South Hill, Virginia. Can't find what you're looking for? Like us on Facebook Check us out on Instagram Follow us on Twitter 5099A Jefferson Davis Highway Fredericksburg, VA 22408 540-891-9844 © 2021 Morton's BMW Motorcycles - Powered by ARI Network Services - ARI Responsive Websites Home New Bikes Privacy Policy Terms and Conditions Accessibility Site Map