About Work People Careers Views Store Great brands are simple ones. The most powerful live at the intersection of clarity and surprise. By embracing simplicity, they attract the right people and drive business results. Cutting through the clutter, they’re impossible to ignore. Our new study answers the big questions on simplicity Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI. Blogs Siegel+Gale Brand Matters: What are the opportunities for brands in the Middle East? In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, discusses what the opportunities are for brands emerging in the Middle East and how they can embrace simplicity to unlock them. Blogs Siegel+Gale Why every brand needs a chief narrative officer. @chadcipoletti via @brandingmag: http://bit.ly/1OQZBr9 Follow @SiegelGale Media Mentions: Our people in the press for the week of September 6, 2015 This week our experts were featured in the New York Times, Adweek and NBC News. Media Mention Molly Muldoon CVS Health: Reimagining one of the most recognizable brands in the world For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare. Blogs Siegel+Gale Talent Talk: Lori Almeida talks talent, culture and employee engagement Talent Talk, hosted by Chris Dyer of PeopleG2, recently invited Lori Almeida our chief talent officer to talk all things HR, talent and company culture on his podcast. Blogs Siegel+Gale Let's talk about Contact us San Francisco 650 California St, 10th Floor San Francisco, CA 94108 Main: +1 415 955 1250 Sales: +1 310 312 2213 pdamon@siegelgale.com Our other locations Twitter Facebook Linkedin YouTube © siegel+gale 1969-2015