ResponseTap is now part of Infinity – and things are going to get a whole lot better for our customers. Find out more here. 0800 138 7600 ResponseTap delivers significant returns for Mount Sinai Medical Center The Challenge Mount Sinai was running a wide range of offline and online marketing programs to attract new patients – from movie theater ads, TV commercials and direct mail, to online pay-per-click (PPC) ads. The problem was, they couldn’t be sure which of these activities were actually driving inbound phone calls or inquiries. The Solution By introducing ResponseTap’s Call Intelligence, Mount Sinai had the visibility they needed to transform their marketing. Initially, they continued to run the same campaigns, but were able to identify with precision which campaigns and channels were driving calls and conversions. This insight removed the guesswork from their media planning and they were able to quickly start focusing their budget and efforts on the channels that were proving most effective. Mount Sinai Medical Center has now built a marketing machine with ResponseTap’s Call Intelligence at its core. Over the course of two years, they have continually used ResponseTap’s call data to optimize their campaigns both online and offline. Being able to understand exactly what has been the deciding factor for each patient in picking up the phone, e.g. keyword or location, has given Mount Sinai Medical Center the insight they needed to make game-changing improvements to their marketing. By introducing ResponseTap’s Call Intelligence, Mount Sinai had the visibility they needed to transform their marketing. Initially, they continued to run the same campaigns, but were able to identify with precision which campaigns and channels were driving calls and conversions. This insight removed the guesswork from their media planning and they were able to quickly start focusing their budget and efforts on the channels that were proving most effective. Mount Sinai Medical Center has now built a marketing machine with ResponseTap’s Call Intelligence at its core. Over the course of two years, they have continually used ResponseTap’s call data to optimize their campaigns both online and offline. Being able to understand exactly what has been the deciding factor for each patient in picking up the phone, e.g. keyword or location, has given Mount Sinai Medical Center the insight they needed to make game-changing improvements to their marketing. The Results ResponseTap has given Mount Sinai Medical Center a much clearer picture of what works. This accuracy has let them identify with pinpoint precision ROI and as a consequence, the team has been able to secure more marketing budget. The results are fantastic and demonstrate the power of Call Intelligence over the much more basic session level call tracking they were using previously. “ ResponseTap has been fundamental to our marketing success over the past 2 years. The visibility we have of how patients find and engage with us has changed the way we market and significantly improved our overall marketing performance. ” MARISEL CHAVEZ DIRECTOR OF MARKETING AT MOUNT SINAI MEDICAL CENTER 1193% More calls from SEO 1073% Increase in leads 200% Increase in PPC conversion How Virgin Money discovered what makes the phone ring READ THEIR STORY Play Video (2 minutes 14 seconds) Search Laboratory maximizes ROI with ResponseTap READ THEIR STORY Smart Match helps NFU Mutual make better informed, more profitable decisions READ THEIR STORY Straightforward pricing With flexible call tracking prices, you only pay for what you use. With straightforward license fees and transparent call costs, we’ll keep your call tracking simple. VIEW PRICING Ready for a demo?? Want to see what ResponseTap can do for your business? Let’s get this conversation started. 0800 138 7600 UK & EUROPE © ResponseTap 2021 0800 138 7600 By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts.More Information Cookie Settings Accept All Cookies