Main Menu Country: United States | English Secure Login Find a Financial Advisor Our investment philosophy We’ve been helping investors achieve what’s most important to them for nearly 100 years using the same straightforward investing philosophy: Invest for the long term, seek quality investments and manage risk through diversification. One philosophy for every kind of market The market changes every day, but what you want for your future probably doesn’t. The same goes for your investment strategy. A long-term strategy We believe the best way to build and preserve your financial future is with a long-term approach to investing. That’s why we don’t follow investment fads. But “buy and hold” doesn’t mean “buy and ignore.” You should still review your portfolio at least once a year to make sure you’re on track for the long haul. Hyperfocus on quality With our years of experience, we know what quality looks like. Our Research department recommends stocks, bonds and mutual funds that we believe will perform well over time – through good and bad markets. That’s why we don’t recommend penny stocks, individual junk bonds, options or commodities. We focus on quality investments that bring you closer to where you want to be. Diversify, diversify, diversify While diversification can’t protect you against a loss, it can help reduce your risk. If your money is invested in just one or a few investments, and one of them struggles, your entire financial strategy could be in trouble. So we recommend building a portfolio that includes different types of investments that perform differently over time. And we’ll work with you to limit your risk and help you achieve your goals. How we can help No matter what your path forward looks like, your financial advisor will work with you every step of the way. Backing you up with candid advice and thoughtful, tailored strategies – so you can see the road ahead and move forward with confidence. Back to page content Explore more How we work together How to choose a financial advisor Fees and pricing Looking for the right financial advisor? Narrow down your choices by answering a few quick questions. Match with Financial Advisors Find a Financial Advisor Name or location (city, state or ZIP) Search Results Market Data DJIA 34,899.34 (-905.04) S&P 500 4,594.62 (-106.84) NASDAQ 15,491.66 (-353.57) Disclosures News and Media Careers Resources for CPAs and Attorneys Client Relationship Summary Client Resource Center Follow us to stay up to date Feedback Privacy and Security Center Ad Choices Revenue Sharing (pdf) Accessibility Policy Copyright © 2021 Edward Jones. All rights reserved. Member SIPC. This site is designed for U.S. residents only. The services offered within this site are available exclusively through our U.S. financial advisors. Edward Jones' U.S. financial advisors may only conduct business with residents of the states for which they are properly registered. Please note that not all of the investments and services mentioned are available in every state.