SUBSCRIBE NOW PRODUCT INNOVATION THE POWER OF WATER In part five of our World of Water series, we recap all our stories so far, highlighting the growing potential and possibilities of packaged water SIGnals on April 02, 2020 I n part five of our World of Water series, we recap all our stories so far, highlighting the growing potential and possibilities of packaged water Throughout our World of Water series, we’ve focused on all things water. We’ve explored its enduring and evolving appeal. We’ve seen how and why consumers are turning to more premium and responsibly-produced water products. And we’ve looked at the growing trend for functional and flavoured near-water drinks. Here’s a rundown of what we’ve learned… Something in the water The essentiality of water has always been clear. But it’s become much more than a natural resource. In fact, it’s long been marketed as a differentiated product with a unique and lucrative potential. And today, its appeal is stronger than ever with consumers still looking to packaged water as a natural and healthy choice. READ MORE The taste of nature Natural water drinks are in demand with several factors at play, including a decline in popularity for high-sugar sodas and beverages amongst health-conscious consumers. And to stand out in this growing market, many brands have turned to premium water – focusing on provenance and purity together with premium packaging. READ MORE The functional frenzy In recent years, the demand for functional near-water drinks has grown exponentially amongst consumers prioritising health. From fermented to protein-packed beverages, there’s now a plethora of products offering added vitamins, minerals and natural probiotics – and promising everything from beauty to weight-loss benefits. READ MORE A natural way to drink Consumers aren’t only seeking natural and healthy drink products; they’re also considering how ethical and sustainable the packaging is. That’s why SIG offers packaging solutions that enable producers to create water products good for both consumers and the environment – from combidome and SIGNATURE PACK to paper straws. READ MORE The sustainable choice Want a know more about why cartons are the right choice for the water category? Then check out our exclusive Packaged Water Report highlighting how carton packs are the perfect partner for water. Get your copy now by filling out the download form below. What’s next? Looking ahead to 2020 and beyond, all signs show that the trend for water will continue to grow and evolve. We’ll be covering its developments on SIGnals in coming months, so be sure to subscribe to our bi-weekly newsletter to get the latest stories sent straight to your inbox. Want to know more about keeping up with the fast-growing water trend? Get in touch or take a look at our latest solutions for Product Innovation & Differentiation. SIG Packaged Water Report Complete and send the form below to get your free copy. Your personal information Your function Select country Newsletter language By submitting the above data, I hereby give my permission to 1) SIG's processing of my data and 2) to receive email communication on blog posts, cases and relevant information about SIG solutions. Read our Privacy policy statement here. We will process your personal data (“data”) when filling in our contact form. Your data will be processed and stored with the purpose of contacting you to offer you our services as a part of your job. The data will be processed long as we have your permission to process your data. Your data will be transferred to our CRM- and Marketing automation system-provider. SIG Combibloc Group AG (Laufengasse 18, 8212 Neuhausen) is controller of your data, and if you have any questions about what data we process about you or wish to have you data deleted, please send us a message via our contact form. If you believe our processing of your data is infringing your rights according to the General data privacy regulation you can send your complain via our contact form. DOWNLOAD Leave a comment Posted In: PRODUCT INNOVATION Tagged In WORLD OF WATER SERIESBEVERAGE CARTONSFOOD AND BEVERAGE INDUSTRYPACKAGING INNOVATIONSPRODUCT INNOVATIONPRODUCT DIFFERENTIATION Posted By SIGnals ALL POSTS Related PRODUCT INNOVATION WHY CONVENIENCE MATTERS In the second part of our Food Speak series, we look at how convenience has been a driving factor in popularising food in cartons – as well as what manufacturers can do to leverage this consumer requirement. SIGnals / November 18, 2021 PRODUCT INNOVATION MAKING A MULTI-LAYERED IMPACT In the first part of our Stand Out on Omnichannel series, we discuss the role of a unified approach for multichannel marketing and highlight three principles that can help your brand stand out. SIGnals / November 11, 2021 PRODUCT INNOVATION AROUND THE GLOBE: WHAT SETS SIG APART? In part four of our Market Watch series, we look at the top drivers that make food and beverage manufactures from around the world choose SIG as their packaging partner. SIGnals / October 13, 2021 FOLLOW US ON TWITTER RECENT POSTS Why convenience matters Making a multi-layered impact Slow and steady wins the trace Service from afar LIFE AS WE KNOW IT (NOW) CATEGORIES Product Innovation Smart Factory Connected Pack Responsibility Covid 19 FOLLOW US LEGAL PRIVACY POLICY STATEMENT HOME © 2020 SIG Combibloc THE WEBSITE USES COOKIES We use cookies to give you the best possible experience on our website. To get an optimal experience when browsing on our website we recommend that you accept all our recommended cookies. Read our Cookie Policy for further details. You can use the button "Change cookie settings" to change your cookie settings at any time. Otherwise, please accept our recommended cookie settings. ALLOW SELECTION ALLOW ALL COOKIES Mandatory Marketing Statistics Cookies