Responsible marketing We believe in upholding high standards of corporate behaviour. We agree that the tobacco industry should be regulated, but we also think we should be able to communicate in a responsible way with adult consumers about our tobacco products. For a business like ours, it is imperative that we provide clear and meaningful information about the different risk profiles of our products to help consumers make informed choices. Ensuring we market our products responsibly to adult consumers only is also crucial. We direct our marketing activities in accordance with global principles, which we believe are at the heart of responsible tobacco marketing. Our core beliefs on this subject are: We will not mislead about the risks of smoking. We will only market our products to adult smokers. We will not seek to influence the consumer’s decision about whether or not to smoke, or how much to smoke. It should always be clear to our consumers that our advertising originates from a tobacco company and that it is intended to promote the sale of our tobacco brands. International Marketing Principles (472 kb) About us Our products Responsible marketing Regulation Illegal tobacco Sustainability The health risks of smoking Media Careers Search Contact us Worldwide Home Responsible marketing Explore our world British American Tobacco is one of the world’s most international businesses and many of its Group companies have their own websites. Careers Your difference could make all the difference. Visit the bat-careers website to find out more about what it's like to work with us and search and apply for jobs. www.bat-careers.com Contact us +31 (0)20 540 69 11 British American Tobacco Nederland B.V. Handelsweg 53 A 1181 ZA Amstelveen Postbus 246 1180 AE Amstelveen © British American Tobacco Benelux Accessibility Conditions of use Privacy policy Cookie policy Site map