Go to content Cookies OUR BRANDS OUR TOBACCO INVESTOR ABOUT US CAREERS RESPONSIBILITY IS EMBEDDED IN OUR CORE VALUES AND SHAPES HOW WE CONDUCT OUR BUSINESS. We want all of our internal and external stakeholders – commercial partners, employees, civil society, investors, regulators and others with whom we engage – to consider us a responsible corporate citizen. We believe our commitment to responsibility benefits our business, our employees, and the communities where they work and live. We believe that good governance is central to responsible business practice. The Group’s Code of Conduct sets the overall standard for how we act as a company and the behaviour we expect from our employees to ensure responsibility and high ethical standards across the business. READ OUR CSR REPORT DOWNLOAD THE REPORT HERE. OUR VIEWS OUR VIEW ON SMOKING Smoking is for adults only, and the health risk must be taken seriously by everybody. Every smoker should balance the pleasure of smoking against the risk involved, and then make a personal choice whether to smoke or not. We do not work to increase the number of smokers or to grow the total market for tobacco. We grow our business by growing our market share and by encouraging smokers to choose our products and categories over those of competitors. OUR VIEW ON SMOKING OUR VIEW ON REGULATION OUR VIEW ON DIVERSITY OUR 4 STRATEGIC FOCUS AREAS Our four Focus Areas form the core of our new CSR strategy and are meant to give direction and coherence to our CSR work. We have identified priority areas for activity in each of our four Focus Areas. PEOPLE & COMMUNITIES PLANET ETHICS GOVERNANCE READ OUR CODE OF CONDUCT HERE. EXPLORE OUR MUST-WIN BATTLES STORIES HOW TO SELL CIGARS IN A PANDEMIC Read More INTEGRATION – THE KEY INGREDIENT FOR A SUCCESSFUL ACQUISITION Read More KEEP IT SIMPLE Read More COMPANY NEWS Keep up with news and press releases from Scandinavian Tobacco Group by subscribing to our company announcements. Check out our latest news here SUBSCRIBE QUICK LINKS Vision and strategy Governance Annual Report 2020 Company Profile Brochure 2021 GET IN TOUCH info@st-group.com Contact us Media Contact Image and Video Gallery © 2019 Scandinavian Tobacco Group A/S Privacy policy