Spanish English Contact Medium Partners Saving Knowledge Policies Analysis Management A pike in Hannover font size decrease font size increase font size To print E-mail Comment Vote this article one two 3 4 5 (1 vote) CeBit Published in Computing , February 2013 In the Spain of Felipe IV putting a pike in Flanders, that is, transporting the militias to the war front of the Netherlands was really expensive. In fact, the expression itself has passed into the popular heritage as a synonym of arduous and complicated undertaking, the final achievement of which is cause for joy. About 450 kilometers from Rocroi, where the battle of the same name took place, and which marked the beginning of the end of the decline of the Spanish thirds, is Hannover , the city that hosts CeBIT , the current battlefield of technology companies. And as it happened in the seventeenth century, putting a pike in Hannover is not exactly something accessible for Spanish companies. In fact, the national participation in the European ICT fair par excellence, has been falling severely since 2010, when Spain was the guest country and had an institutional pavilion, the presence of 11 Autonomous Communities and 86 companies. At that time, the Foreign Trade Institute was the great standard-bearer of national representation, and in charge of dispensing subsidies to companies. Indeed, the glorious times have evaporated and all the elements play against. There are no more grants. Neither Setsi de Industria itself nor the Secartys association, which encourages the exit of companies in the sector abroad, have made a move. In this situation, it is natural that our presence at CeBIT is increasingly meager, as Margarita Mahringer, spokesperson for Deustsche Messe in Spain, says: "if there are no subsidies, companies are not encouraged to participate in the fair." As a consequence of all this, the Spanish legation will be made up of 18 companies (nine exhibitors and another nine co-exhibitors) occupying 220 square meters in the CeBIT PRO area. Large national companies do not appear on this list, there are mainly medium-sized companies and innovative startups, with exportable products. These brave companies have understood that internationalization is the great opportunity for their business and they do not hesitate to pay for their presence at the German fair as it constitutes an effective way for their international expansion. This is the case of Iberselex, which has spent 28 years dedicated to machines, equipment and developments that have to do with coins and banknotes. As Sergio Pons, CEO of this Catalan firm, explains to Computing, “CeBIT is for us the most important fair in the Banking & Finance sector. Here we can find possible distributors from any country in the world ”. Pons highlights its "professional nature since it is not aimed at the end customer" and that is why they have been attending the appointment on time since 1985. Iberselex's international expansion has been fostered by its presence at CeBIT, so that currently 45 % of its income (two million euros) comes from the foreign market. For this reason, Sergio Pons considers the 10,000 euros that his company has to pay for travel, stand, decoration ... Green Software Factory is another company that bets on the German fair. This software factory oriented to the development of Green IT technologies , has a suite of products aimed at optimizing the global printing costs of organizations. The firm will be registered in the Planet Reseller area with the aim of “expanding our network of partners. CeBIT allows us to contact companies that are looking for products of our characteristics ”, explains Marcos Brea, commercial director. For Green Software Factory, putting its pick in Hannover is part of its international strategy. The cost of their presence (about six people) ranges between 15,000 and 20,000 euros, and is considered a profitable investment with "an estimated ROI of nine months."La red social corporativa Zyncro es el primer año que acude ya que “CeBIT es el escaparate perfecto para productos como el nuestro que está en proceso de internacionalización”, comenta a Computing Patricia Fernández, VP de Marketing. Zyncro espera encontrar allí un impulso para su penetración en el mercado europeo industrial. Informacion adicional Fuente: Fecha: Ultima modificacion el Lunes, 11 de Marzo de 2013 22:40 Leído 28279 veces | Publicado en Noticias y Eventos Etiquetado en CeBit Computing Empresas españolas Nuevo software Compartir redes sociales Añadir a Delicious Digg this Añadir a Reddit Añadir a StumbleUpon Añadir a Facebook Añadir a MySpace Añadir a Technorati Temas relacionados (por etiqueta) El auge de las Green IT Internacionalizar Tauro: una apuesta de futuro y Green IT More in this category: «Energy efficiency: objective of the CO2me century : first conclusions for the future» add comment commentary Escribe tu comentario aquí ... Name E-mail URL (optional) Enter the two words you see below go up © Aldebarán Information Technologies, SL - All rights reserved. - Legal Notice - Protection Law