About Sustainable Business News Investors Careers COVID-19 Vodafone Foundation Vodafone Business Introduction Key pillars A challenger IBM partnership Leadership SoHo/SMEs Learn more A leading international challenger in fixed, ‘industrialising’ IoT We operate more than 118 million IoT connections, and we estimate that over 30% of them directly enable customers to reduce their emissions. Examples include; smart meters and IoT technologies embedded in vehicles to optimise route management, vehicle maintenance and driver behaviour. This year, we enabled our customers to avoid 2.9 tonnes of CO2 for every one tonne generated from our operations. In 2018, we rebranded our former Enterprise division as ‘Vodafone Business’, in order to increase our brand recognition as we broaden the services we offer. Our strategy is to drive growth and deepen our existing mobile customer relationships by cross-selling additional services including NGN fixed, IoT, and Cloud services. Key pillars of the strategy Global footprint Our unique global footprint is a competitive advantage in selling to multinational customers. IoT solutions IoT service solutions for specific industry verticals, expanding beyond our current focus on automotive. Cloud services Immediate access to all of IBM’s leading multi-cloud offerings. A challenger to incumbents in fixed In fixed, our revenue market share is low at around 10% across our major European markets, compared to our mobile market share of over 30%. We therefore see significant future opportunities to gain share and disrupt legacy relationships, particularly as the Wide Area Networking (WAN) market transitions to Software Defined Networking (SDN). This provides large enterprise and SME customers with both greater flexibility and significant cost savings compared to legacy products. This enables Vodafone to become increasingly a total communications provider. Strategic cloud partnership with IBM In January 2019, we signed a strategic cloud partnership with IBM. Under the terms of the agreement, we retain the end customer relationship, and our customers will gain immediate access to all of IBM’s leading multi-cloud offerings. This cloud partnerships also allows us to simplify our operating model, reducing our exposure to capital-intensive data centres and instead move to a capital-light variable cost model. Leveraging our IoT global leadership We have a market leading global platform in the rapidly growing IoT segment. Today we are a leader in terms of connectivity market share, with 118 million SIMs on our network. We expect to continue to take market share in connectivity, however there is also a significant opportunity to grow in the services segment. We are therefore investing in IoT service solutions for specific industry verticals, expanding beyond our current focus on automotive (which represents 22% of IoT revenues) to digital buildings, healthcare, logistics, and insurance. This year we grew IoT connectivity service revenue by 14.5%, adding more than 1.4 million SIMs per month. Digital enabler for SoHo/SMEs For "Small Office/Home Office" (SoHo) and SME customers, which represent around 50% of divisional service revenues, we aim to cross-sell fixed and unified communications propositions and also position Vodafone as an integrator of value added digital and IoT services. Learn more about our business solutions Vodafone Business Helping business succeed in the digital world More about Vodafone Our purpose Learn more about how we connect for a better future. Where we operate Discover our local and partner makets. Investors Annual report Financial results Shareholders Operating responsibly Code of Conduct Modern Slavery Statement Supply chain Mobiles, masts and health Suppliers Ethics Policies and requirements Management help Vodafone Pass Partner Portal Careers Early careers Professionals Be yourself and belong Our locations Site map Legal terms Privacy and cookies Accessibility Report a Vulnerability Contact us ©2021 Vodafone Group Vodafone Group Plc. Registered Office: Vodafone House. The Connection, Newbury, Berkshire RG14 2FN. Registered in England No 1833679 We use cookies to improve your experience on this site. Read our policy Your Cookies We use cookies, including from our partners, to enhance and personalise your experience. Accept all cookies below, or select “Manage Cookies” to choose which cookies we can use. Please see our Cookie Policy for more information. Manage Cookies Accept all cookies