?WhatIF! IMPACT EXPERTISE PEOPLE ABOUT CONTACT the greenhouse Daring companies to be different since 1992. F or 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact. ?WHAT IF! RIGHT NOW Partnering with a major telecom provider to define how to build customer loyalty for life CHICAGO, IL CLIENT PARTNERS Values They're not just the principles that set our approach to innovation apart; they're behaviors hard-wired into the ?What If! DNA. Obsessed with the end goal. Never slaves to process. Think big. Hate mediocrity. Seek breakthroughs. Explosive drive. Contagious energy. Collaborative spirit. In it together for the long term. Always do the right thing—even when things get tough. Step off the path. Defy convention. See what others don't. FROM the greenhouse CONVERSATIONS EYES WIDE SHUT – LEADING FOR INNOVATION IN POST-RECESSION BRITAIN by Matt Kingdon , Dave Allan , Atif Sheikh BOOKS THE SCIENCE OF SERENDIPITY by Matt Kingdon OFF THE CUFF FIVE CLIENT QUESTIONS, ANSWERED by Lisa Buckley , Simon Bray , Jennifer Randle IMPACT EXPERTISE PEOPLE ABOUT CONTACT the greenhouse Americas New York 137 2nd Avenue New York, NY 10003 USA +1 212 625 9850 São Paulo Rua Natingui, 442 sala 106 Vila Madalena 05443-000 +55 11 2384 3319 Europe London The Glassworks 3-4 Ashland Place London, W1U 4AH UK +44 20 7535 7500 Manchester The Boardwalk 21 Little Peter Street Manchester, M15 4PS UK +44 161 247 7767 Asia Shanghai 273 Jiaozhou Road No 12, 2/F Shanghai 200040 China +86 21 6218 2266 Singapore 31 Boon Tat Street #03-01 Singapore 069625 +65 3157 8907 Follow us on Twitter RSS Privacy Terms of Use Download PDF Fact Sheet Baixe o informativo em PDF © 2011, ?What If! Innovation. All Rights Reserved