Growth into a textile producer - Black Moda Oy has a long history of family business, which reaches three generations. It all started with a village shop In Ostrobothnia in the 1930s, Heino and Hilma Siltala held a village shop in Nivala - it was one of many projects that the couple would undertake together. It is said that Hilma and Heino were a good couple: Hilma was a good seller, Heino took care of the goods side. The enterprising attitude to life was the passion of both and the driving force of the Siltala family from a very early age. Heino came from a poor family and it was especially important for him to achieve a certain kind of "independence." As an entrepreneur, Heino Siltala was determined and precise, but as the father of the family he was gentle and encouraging. Her entrepreneurial career had always been based on the desire to provide good living conditions for her children and earn something better with her perseverance. At a later age, Heino-papa's dream was to set up a “rag factory”. Heino's motto was "When the old was dead, there was always something new . " The next generation expanded its operations Soili, the daughter of Heino and Hilma Siltala, together with her husband Juho Keski-Vähälä, started running a general store in Kalajoki in 1973. Later, the store also sold clothes. The actual sewing industry began in 1977, when Heino and Hilma bought a discount store in Ylivieska for their daughter Soil. A small sewing shop was set up downstairs, where Heino bought machines and materials. Heino-pappa drew the shape of the first T-shirt for the leotard, cut it off and sewed it. He kept it as a treasure, although few considered it beautiful let alone successful. The sewing shop's first actual sales product was a shoulder strap pants. Sewing mill textile production in Portugal In 1984, Soili and Juho bought a hall in Alavieska, where an industrial sewing plant was built. At its best, the sewing plant employed 25 people. At the same time, the Pikkuset brand was born, which is familiar to many, among other things, from Kela's maternity packaging. Perheessä vallinnut suomalainen yrittäjähenki ja lama saivat 1990-luvun alussa perheen eriytymään. Osa perheestä muutti Portugaliin kehittämään vuonna 1992 perustettua uutta tuotantolaitosta Cottonhouse Lda:ta. Aina ulkomailla ei ollut helppoa, mutta Heino-papan motto vei eteenpäin. Soili ja perheen nuorin tytär Laura muuttivat Portugaliin pysyvästi vuonna 1996. Portugaliin muuttivat lopulta myös perheen isä Juho sekä keskimmäinen lapsi Riikka. Kolmesta sisaruksesta vanhin Marko Keski-Vähälä jäi Suomeen keskittyen tuotannon markkinointiin. Black Moda Oy perustettiin vuonna 1996 vastaamaan myynnistä ja yhteistyökumppaneiden löytämisestä. Muutto Tampereelle Vuonna 2002 Black Moda Oy muutti Tampereelle, jossa yhtiön toimitilat sijaitsivat alkuvuoteen 2015 asti PMK-talossa. Keväällä 2015 Black Moda Oy muutti historiallisiin Suomen trikoon vanhoihin tiloihin Tampereen Pyynikille. Suomen trikoo toimi Pyynikin rannassa vuodesta 1903 vuoteen 1996. Alfred Kordelin perustama tehdas oli 1950-luvulla pohjoismaiden suurin trikoo tehdas. Nykyisin Black Moda Oy keskittyy tekstiilituotteiden suunnitteluun, markkinointiin ja laadunvalvontaan. Heino ja Hilma Siltalan tyttären Soilin lapset Marko, Riikka ja Laura Keski-Vähälä jatkavat liiketoimintaa. Organisaatio työllistää tänä päivänä 37 henkilöä. Yhteistyökumppaniksi Ratia Brand Co Black Moda Oy has various products and projects. One of the most successful dates back to the late 1990s, when the collaboration with Ratia Brand Co. began. Since then, Black Moda Oy has been responsible for the marketing and production of Ratia textiles, which today is a very important part of the operations of Black Moda Oy and Cottonhouse Lda. Laura / Black Moda Oy BLACK MODA OY • Pyynikintie 25, Y-14, 4th Floor • 33230 Tampere • tel. +358 50 362 0412 • fax +358 3 346 32 50 • posti@blackmoda.fi