OUR PHILOSOPHY FEEL, BEHAVE, THINK We believe that understanding the intersection between behavior and emotion is critical to establishing the strongest possible customer connections to drive better business results. We start by utilizing passive System 1 tools to understand the strength and influence of subconscious connections. Capturing the emotions that overwhelm the human decision-making process. We then layer on choice-based methodologies to replicate how consumers truly behave when faced with decisions. Our approaches are deeply rooted in the wealth of behavioral science work that shows consumers Feel, then Behave, and lastly Think. By exploring the three elements of decision making and by engaging customers the way they make decisions, we close the say/do gap. Traditional research methodologies are often too focused on attitudes and behaviors; as researchers and marketers, we have been ignoring the importance that emotions play on our decision-making and the customer journey. It is critical that we capture feedback on both ends of the spectrum. It’s well known that what consumers say and what they actually do often differs; and this is why 8 out of 10 new product launches fail to meet stated objectives, despite rigorous and costly testing. By integrating System 1 and System 2 tools together, it’s possible to capture feeling, thinking and behavioral metrics in one unified approach. But collecting data is only half of the equation; analyzing results effectively is fundamental to uncovering insights and opportunities that deliver real competitive advantage. Consumers often say that they prefer or will choose a brand. When faced with the in-market decision, how consumers actually behave or what they do is often different. This gap between what consumers say and what they do is a challenge. The disconnect results in tracking metrics that do not reflect brand health. By evaluating research issues through both System 1 and System 2 lenses, we provide a connected and holistic view of consumer response. BUENOS AIRES / CHICAGO / EDINBURGH / LONDON / LOS ANGELES / NEW YORK / SAN FRANCISCO / SOUTHAMPTON / TORONTO / VANCOUVER HOMEABOUTOUR PEOPLECONTACT USTERMSPRIVACYMODERN DAY SLAVERY ACT © 2021 MARU GROUP LIMITED. ALL RIGHTS RESERVED. By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.