CLIENT LOGIN United States NEWSWIRE REPORTS SOLUTIONS TOPTEN ABOUT SOLUTIONS COMPREHENSIVE END-TO-END CONSUMER INSIGHTS FOR FASTER, SMARTER, BETTER DECISIONS TO HELP YOUR BUSINESS GROW. CONSUMERIZATION INNOVATION MARKETING EFFECTIVENESS PERFORMANCE MANAGEMENT SEGMENTATION REPUTATION MANAGEMENT PRODUCT DEVELOPMENT ADVERTISING EFFECTIVENESS AUDIENCE MEASUREMENT MARKETING MIX SHOPPER PRICE AND PROMOTION CONSUMERIZATION Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them—individually. One-to-one interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach. Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind. SEGMENTATION 86 PERCENT in retail spend growth will be driven by multicultural consumers over 10 years. REPUTATION MANAGEMENT 56 PERCENT of American consumers investigate a company's reputation before deciding to do business with it. INNOVATION Succeeding in today’s market requires more than just keeping pace with the Joneses. Competition is fierce and new products are a dime a dozen. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where we come in. Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Our innovation approach identifies what consumers say they need as well as the needs they haven’t articulated yet. That’s where breakthrough opportunities—those with true potential to achieve sustainable growth for your business—reside. PRODUCT DEVELOPMENT 1 IN 200 new products achieve breakthrough success. Let’s beat the odds together. MARKETING EFFECTIVENESS Effective marketing is about delivering your message to the right people, shaping their preferences and, ultimately, driving sales. We call this reach, resonance and reaction—the three Rs of marketing effectiveness. Our marketing effectiveness measurement systems are unparalleled in their scope and level of integration. We can help you measure how well you’re accomplishing your advertising goals across video-, audio- and text-based advertising on virtually any platform or device. From network television to streaming audio on a smart phone to social media on a tablet, we’ve got you covered whether you’re buying or selling advertising. ADVERTISING EFFECTIVENESS 15-30 PERCENT of marketing dollars miss their mark. We’ll help you sharpen your aim. AUDIENCE MEASUREMENT 85 PERCENT of tablet and smartphone owners use their devices while watching TV. MARKETING MIX 10 PERCENT financial return growth can be gained from more effective marketing spending. PERFORMANCE MANAGEMENT Understanding today’s consumer is no easy feat, and with store-level as well as shopper insights in all of the markets you operate in, your customers’ behaviors and preferences will always be top of mind. Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail. Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have end-to-end solution that helps you measure each of these in-store variables and their impact on your sales volume. SHOPPER $2.4 TRILLION total U.S. shopping center sales in 2012. PRICE AND PROMOTION $1 TRILLION spent by consumer product companies each year on trade promotions. FIND THE RIGHT SOLUTION FOR YOUR BUSINESS CONTACT US COMPANY INFO About Nielsen Investor Relations Nielsen Families Press Room Careers Contact Us INSIGHTS Newswire Reports Top Ten & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing Mix Price and Promotion Product Development Reputation Management Segmentation Shopper Privacy Policy | Terms of Use | Site Map Copyright © 2014 The Nielsen Company. All Rights Reserved.