Skip Navigation Commercial Fitness Cardio ▼ Treadmills Lifecycle Exercise Bikes Elliptical Cross-Trainers Summit Trainers Stairclimbers Lifescape Discover Tablet Consoles Group Training ▼ SYNRGY BlueSky SYNRGY360 Lifecycle GX HD Elite Circuit Series Life Fitness Strength ▼ Insignia Series Signature Series Cable Motion Signature Series Benches & Racks Signature Series Plate-Loaded SYNRGY BlueSky SYNRGY360 Optima Series Circuit Series Signature Series Single Stations Hammer Strength ▼ HD Elite Hammer Strength Select Motion Technology Selectorized Plate-Loaded Benches & Racks Athletic Series Training Vest Official Hammer Strength Training Centers Technology Solutions Markets We Serve ▼ Health Clubs Local Authorities Hotels Fittr Ireland Professional Sports Corporate Active Ageing Education Home Fitness Blog Contact Us International Distributors United Kingdom ▼ Close Find products and services for your country: Go Life Fitness|Hammer Strength Life Fitness|Hammer Strength Life Fitness > Corporate > About Life Fitness Print About Life Fitness Our Mission We're called Life Fitness for a reason, because helping people live healthier lives is more than just our business, it's our passion. Commitment, it's what sets us apart. And it doesn't end with the equipment, that's just the beginning. Life Fitness. It's more than just our name, it's What We Live For. Our Enduring Commitment Life Fitness began over 40 years ago with an idea, and a vision - Create a different kind of fitness equipment. Something that will engage and inspire exercisers to do more, to push themselves further. Out of this vision was born the world’s first electronic piece of fitness equipment, the LifeCycle Exercise Bike. Our long-standing commitment to thoughtful product development and partnership has resulted in the global leader in the commercial fitness industry with over 400 different products delivered to thousands of commercial and home fitness customers worldwide. Throughout our history, Life Fitness’ dedication to constantly develop better, more effective fitness equipment is rivaled only by our desire to be a partner to help our customers who choose to become fit, or to provide a healthy lifestyle to others. Commitment to the Best in Product Development and Innovation Investment in great products means more than just innovation for innovation's sake. It means thoughtful creation of products and product features so our customers have the right choice of equipment that is right for them, not the newest fad the will be hyped today and gone tomorrow. Our commitment to product leadership is displayed each and every day, by dedicating more people and resources to make sure our product feel great and perform safely. That they have the best industrial design on the market, with unsurpassed reliability and durability built in. A Partnership for Success Whatever it takes to help our customers. As the top-selling and most trusted fitness equipment manufacturer in the world, Life Fitness supports your success in ways no other company can. Our global sales and distribution teams are known world-over for going beyond just bringing you great fitness equipment, by developing a true partnership to help you achieve your business goals. About Life Fitness Contact Us Careers Media Room Product Index Terms & Privacy ©2014 Life Fitness, a division of Brunswick Corporation. All Rights Reserved. Life Fitness is a registered trademark of Brunswick Corporation.