At the origin of our story, a man Yves Rocher, our founder Passionate, committed, visionary. Yves Rocher was born on April 7, 1930 in La Gacilly, in Morbihan, near the legendary forest of Brocéliande. It is in this forest where he takes refuge regularly that he will have this creative vision of a vegetal spirit, a source of well-being. When his father died, when he was 14, Yves Rocher was entrusted by a healer with the recipe for a hemostatic ointment made from Ficaire. Yves Rocher decides to make this pomade by hand in the attic of their house. For lack of funds to open a store, Yves Rocher had the idea of developing mail order sales. His daring will prove him right. Yves Rocher fonde son entreprise de produits de beauté et de soins par les plantes en 1959, c'est le début de la Cosmétique Végétale... et de l'aventure Yves Rocher. Il réussit son pari de rendre ses soins naturels, respectueux de l'environnement et accessibles à toutes les femmes, dans le monde entier. Il défend avant l'heure une agriculture biologique et milite pour une démarche éco-citoyenne. Sa pensée et ses actions sont plus que jamais dans l'air et les priorités de notre époque. La passion du végétal « Chacune de nos clientes est une Reine et doit être servie comme telle » Fort de ses connaissances botaniques qu'il cultive depuis l'enfance, Yves Rocher invente la Cosmétique Végétale afin d'offrir à toutes les femmes la possibilité de respecter et prendre soin de leur beauté naturelle grâce à des crèmes et des soins aux vertus issues exclusivement des plantes. C'est indéniablement ce qui le différencie à l'époque, et encore aujourd'hui de la plupart des fabricants de cosmétiques. Nos racines bretonnes « Un jour, La Gacilly sera connue et prospère, j’en fais le serment. » This promise made to his land of heart and roots, Yves Rocher has made a commitment. That of a lifetime. It is here, in his native village, that he created his first production site and his botanical garden, thus giving him a new dynamic. Then an ecological Eco-Hotel Spa and in 2017 the Maison Yves Rocher, a unique museum designed as an immersive and sensory show around the universe of the Yves Rocher brand. La Gacilly, the cradle of Plant-based Cosmetics®, is also recognized worldwide for its La Gacilly Photo Festival, founded by his son Jacques Rocher in 2004. Each year, more than 350,000 visitors come here to discover the best of contemporary photo creation. questions our relationship to the world and to nature. To govern -nance DISCOVER Know -Make DISCOVER For us, Privacy Rhymes with Trust We use cookies to present you personalized content, to propose you services linked with social media, and to analyze the site traffic. By clicking “Accept All Cookies”, you consent to the use of all cookies placed on our website. By clicking on "Refuse All", only cookies strictly necessary to the functioning of the website will be deposited. To configure your choices or to know more about our cookie use, you can click “Cookies Settings” in the banner or consult our Privacy Policy Cookies Settings Refuse All Accept All