Renew or change your cookie consent X Consumer Opt Out of Targeted Advertising Log In Research & Insights Webinar Connecting Human Behaviors to Audience Discovery: Insights from a Leading Auto Brand Big Data. Machine Learning. Brand Insights. These are terms that are often thrown around the tech space. But how do you truly leverage these insights to discover emerging audiences? Kara Puccinelli, SVP Enterprise, Lee Unger, Director, Solutions Engineering, Brand Intelligence, and Albert Thompson, Managing Director of Walton Isaacson join forces to discuss how a leading auto brand harnessed complex data streams to identify emerging trends within multicultural communities and breakthrough to new audiences. Takeaways Human observation can be used as a gateway to enhanced audience segmentation Audience development using complex data streams Modeling against newly discovered audiences helps to drive online and offline conversions EMAIL* SENIORITY* Please Select C-Level VP, SVP, or Director Manager Trader or Associate JOB FUNCTION* Please Select Analytics Brand Marketing Data Partnerships Finance Media Planning Media Strategy Other Procurement Programmatic Trading Sales TV Investment COMPANY TYPE* Please Select Advocacy Agency Agency - TV Brand Broadcaster Data Supplier Governmental Holding Company Inventory Supplier Marketing Service Provider Political Other HR Request/Employee Verification AVERAGE MONTHLY SPEND* Please Select None $50K $51K-$100K $101K-$500K $501K-$1M $1M+ I consent to being contacted by Amobee sales or marketing personnel. The personal data on this form will be processed to provide me with information I have requested about Amobee products and services. I can withdraw my consent at any time by sending an e-mail notification. I agree to receive other communications from Amobee In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox below. I agree to allow Amobee to store and process my personal data.* You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Guidelines. CPG, Analytics, Branding, Performance, Video, Viewability, Case Study Share Read Next All Research & Insights GUIDE Ambitious Marketers’ Guide to Television This guide will show you three steps on how to unify partnerships and audience investments, optimize and complement linear TV and CTV buys, and apply new data-driven technology to measure reach and attribution so you can grow your business. WEBINAR Future-Proof Your Consumer Data Strategy: A Framework for 2021 and Beyond How are you future-proofing your consumer identity strategy? Watch our on-demand webinar with MolsonCoors and Forrester as we discuss how you can take control of your data and plan for a cookieless world. Solutions Discover Plan Activate Optimize Analyze Resources Success Stories Newsroom Blog Research & Insights Creative Gallery About Company Awards Careers Contact Us +1.650.353.4399 | Privacy Guidelines | Consumer Opt Out of Targeted Advertising (Do Not Sell My Personal Information) | General Data Protection Regulation Policy | California Consumer Privacy Act Disclosures © 2021 Amobee, Inc. All rights reserved. Adconion, Kontera, Turn and Videology are trademarks of Amobee, Inc. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies