Scotland’s Most Innovative Property Developer for over 35 Years Sales enquiries +44 (0) 131 226 1780 Email us Privacy Policy of AMAHomes.co.uk AMA Homes collect some Personal Data from its users. Owner and Data Controller AMA (New Town) Ltd, 15 Coates Crescent, Edinburgh EH3 7AF Website: https://amahomes.co.uk/ Owner contact email: info@amahomes.co.uk Types of Data collected Among the types of Personal Data that amahomes.co.uk collects, by itself or through third parties, there are: Cookies, Usage Data, first name, last name, phone number, company name, email address, various types of Data, city, website, country and address. Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using amahomes.co.uk. Unless specified otherwise, all Data requested by amahomes.co.uk is mandatory and failure to provide this Data may make it impossible for amahomes.co.uk to provide its services. In cases where amahomes.co.uk specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools – by amahomes.co.uk or by the owners of third-party services used by amahomes.co.uk serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available. Users are responsible for any third-party Personal Data obtained, published or shared through amahomes.co.uk and confirm that they have the third party’s consent to provide the Data to the Owner. Mode and place of processing the Data Methods of processing The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of amahomes.co.uk (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time. Legal basis of processing The Owner may process Personal Data relating to Users if one of the following applies: Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law; provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which the Owner is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner; processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. Place The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data. Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data. If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section. Retention time Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore: Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed. Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. The purposes of processing The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Contacting the User, Content performance and features testing (A/B testing), Displaying content from external platforms, Handling payments, Hosting and backend infrastructure, Interaction with data collection platforms and other third parties, Managing contacts and sending messages, Managing landing and invitation pages, Managing support and contact requests, Remarketing and behavioral targeting and SPAM protection. Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document. Detailed information on the processing of Personal Data Personal Data is collected for the following purposes and using the following services: Analytics The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior. Google Analytics (Google Inc.) Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of amahomes.co.uk, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States. Contacting the User Contact form (amahomes.co.uk) By filling in the contact form with their Data, the User authorizes amahomes.co.uk to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header. Personal Data collected: city, company name, email address, first name, last name, phone number, various types of Data and website. Mailing list or newsletter (amahomes.co.uk) By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning amahomes.co.uk. Your email address might also be added to this list as a result of signing up to amahomes.co.uk or after making a purchase. Personal Data collected: address, company name, country, email address, first name, last name, phone number and website. Content performance and features testing (A/B testing) The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of amahomes.co.uk. Google Website Optimizer (Google Inc.) Google Website Optimizer is an A/B testing service provided by Google Inc. Google may use Personal Data to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant. Displaying content from external platforms This type of service allows you to view content hosted on external platforms directly from the pages of amahomes.co.uk and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it. Google Fonts (Google Inc.) Google Fonts is a typeface visualization service provided by Google Inc. that allows amahomes.co.uk to incorporate content of this kind on its pages. Personal Data collected: Usage Data and various types of Data as specified in the privacy policy of the service. Place of processing: United States – Privacy Policy. Privacy Shield participant. Google Maps widget (Google Inc.) Google Maps is a maps visualization service provided by Google Inc. that allows amahomes.co.uk to incorporate content of this kind on its pages. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant. YouTube video widget (Google Inc.) YouTube is a video content visualization service provided by Google Inc. that allows amahomes.co.uk to incorporate content of this kind on its pages. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant. Vimeo video (Vimeo, LLC) Vimeo is a video content visualization service provided by Vimeo, LLC that allows amahomes.co.uk to incorporate content of this kind on its pages. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant. Hosting and backend infrastructure This type of service has the purpose of hosting Data and files that enable amahomes.co.uk to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of amahomes.co.uk. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored. 123-Reg DigitalOcean is a hosting service provided by 123-Reg. Personal Data collected: various types of Data as specified in the privacy policy of the service. Interaction with data collection platforms and other third parties This type of service allows Users to interact with data collection platforms or other services directly from the pages of amahomes.co.uk for the purpose of saving and reusing data. If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. MailChimp widget (The Rocket Science Group, LLC.) The MailChimp widget is a service for interacting with the MailChimp email address management and message sending service provided by The Rocket Science Group LLC. Personal Data collected: Cookies, email address, first name, last name and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant. Managing contacts and sending messages This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message. MailChimp (The Rocket Science Group, LLC.) MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC. Personal Data collected: company name, Cookies, country, email address, first name, last name and various types of Data. Place of processing: United States – Privacy Policy. Privacy Shield participant. Remarketing and behavioral targeting This type of service allows amahomes.co.uk and its partners to inform, optimize and serve advertising based on past use of amahomes.co.uk by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity. In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page. Facebook Remarketing (Facebook, Inc.) Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of amahomes.co.uk with the Facebook advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant. Facebook Custom Audience (Facebook, Inc.) Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of amahomes.co.uk with the Facebook advertising network. Personal Data collected: Cookies and email address. Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant. The rights of Users Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following: Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below. Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner. Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof. Lodge a complaint. Users have the right to bring a claim before their competent data protection authority. Details about the right to object to processing Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. How to exercise these rights Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month. 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