person My account home Investment Trust Centre search Menu menu Home Investment approach  We use cookies to help improve your online experience. By using this site, you agree that we may store and access cookies on your device. You can change your cookie settings at any time.  The abrdn approach – an eye for potential, an ear to the ground abrdn's view is that markets are not always efficient. Companies can change management, business practice and direction. Companies can be valued lower than they are really worth, and identifying such companies is fundamental to generating long-term growth. The key is knowledge We aim to achieve superior investment performance through first hand research of companies themselves, and through the active management of portfolios. Our house style, whilst constantly seeking new opportunities, is to focus on companies that we understand well and that offer good value. But getting on to our ‘buy list’ takes some doing: we don’t commit a penny until a company has passed through a rigorous assessment process. Looking for quality and price We estimate a company’s worth in two stages, firstly “quality”, then “price”. We define quality in reference to: The management of the company Its business focus Balance sheet Corporate governance record. In our search for quality for our actively managed funds, we believe it is of vital importance to interview the management of every company before investing. The smallest details can make the biggest differences, and for this reason we give our fund managers the power of discretion. The fund managers are required to make the case for their investments to their fellow managers. Everyone must agree before a new investment is made. Calculating price is a more technical process, including key financial ratios, market peer group and business prospects. Only when all of our criteria are met do we invest in a company. A little of what we don’t do There are plenty of things that other fund managers do that we don’t. Unlike many of our peers, our actively managed portfolios aren’t limited by market weightings. We don’t let market indices dictate how much should be held in a particular market or sector. That means we won’t hold a company just because it’s one of the largest companies on a stock exchange – nor will we ignore a company just because it’s a market minnow (although we are careful about very small stocks that are hard to trade). Instead, we give our fund managers the simple freedom to focus on the stocks they really like and disregard the ones they don’t – while always keeping within the risk guidelines detailed below. A little of what we do Funds are managed on a team basis as there are no 'star' fund managers in abrdn: investments managers do their own research and analysis and all ideas are shared via formal committees and common databases; consistency is implemented across the group’s offices worldwide by the Investment Committee, led by the Chief Investment Officer. A continuous watch is kept over critical factors that influence investment decisions, so that when views change, action is taken swiftly and decisively to reposition portfolios. Managing risk is key to our process. An independent Performance & Risk team ensures that portfolios behave as we say they do and check that our risk guidelines are appropriate, for example in terms of formal limits on the extent of an individual holding or exposure to certain sectors. However we recognise that risk is controlled most effectively by having a thorough knowledge of every company we invest in – and ensuring that each portfolio is properly diversified at all times.  Risk warning The value of investments and the income from them can go down as well as up and you may get back less than the amount invested. Please refer to the relevant Key Information Document (KID) prior to making an investment decision. Please be aware of scams that can affect investors. © abrdn Read the detailed risk warning Legal Notice Cookie policy Privacy Security Legal and regulatory information Accessibility Contact us © owned by each of the corporate entities named in the respective logos. Companies selected for illustrative purposes only to demonstrate abrdn's investment management style and not as an indication of performance. Legal Notice NMPI Status The Company currently conducts its affairs so that securities issued by Shires Income PLC can be recommended by financial advisers to ordinary retail investors in accordance with the FCA’s rules in relation to non-mainstream pooled investment products (NMPIs) and intends to continue to do so for the foreseeable future. The Company’s securities are excluded from the FCA’s restrictions which apply to non-mainstream investment products because they are securities in an investment trust. Pre-investment Disclosure Document (PIDD) The Alternative Investment Fund Manager Directive (“AIFMD”) requires Aberdeen Standard Fund Managers Limited, as the alternative investment fund manager of Dunedin Income Growth Investment Trust PLC, to make available to investors certain information prior to such investors’ investment in the Company. The AIFMD is intended to offer increased protection to investors in investment products that do not fall under the existing European Union regime for regulation of investment products known as “UCITS”. Read the PIDD for Shires Income Aberdeen Asset Managers Limited is authorised and regulated by the Financial Conduct Authority in the United Kingdom. The information contained in this website does not constitute an offer of, or an invitation to apply for securities in any jurisdiction where such an offer or invitation is unlawful, or in which the person making such an offer is not qualified to do so. Aberdeen Asset Managers accepts no responsibility for the content of any external web sites. ABERDEEN ASSET MANAGERS LIMITED: 10 Queens Terrace, Aberdeen, Aberdeenshire, AB10 1XL Company No. SC108419