The Bru DNA Bru would not be the strong and successful company it is today without equally strong values and principles that have inspired us from the beginning. These principles continue to define the way we deal with our people, our customers, our suppliers and the world around us. Because in the end, we are all Bru. BE HEADS ON Bru brings together the best talents in the market and urges them to think about the smartest solutions that the world of fabrics has to offer. The Bru mind Our Mindset The Bru mind-set is one of continuous innovation and transformation. We respect current business models while looking into the horizon to future-proof our business. Our Business Core Values Our core values link in to curiosity, innovation, integration and transformation. Our Vision Our vision is simple: to be a digital leader in our industry, to become a trusted partner for online marketplaces and, to always keep our customers and end-users requirements front and centre. The Bru focus SUSTAINABILITY EXPLORE SOCIAL INVESTMENTS SEE OUR INVESTMENTS INNOVATION EXPLORE Products & Brands Bru Fabrics FibreGuard FR-One Twinbru Products Solutions Design Studio Textiles Lab Supply Chain Sampling Solutions Visualisation Service API Support Customers Distribution Manufacturers DNA Our DNA Sustainability Social Investments Innovations Group Distribution partners Supporting partners Affiliate partners Technology partners Legal Privacy and Policies General Terms and Conditions Copyright © 2021 Bru. All rights reserved. Head office: Bru Textiles nv, Satenrozen 2A, B-2550 Kontich, Belgium+32 3 451 8000info@brutex.com Learn more I UNDERSTANDI DECLINE Navigated to The Bru DNA