Home > What We Offer > Research > Forrester Decisions for Product Management Forrester Decisions for Product Management Successful companies don’t just create products to address known customer needs. They also deeply understand customers’ unspoken and evolving needs and look at new ways of adding value. But how? Product management leaders are at the center of this shift and must expand their view to manage the entire product experience — addressing those unspoken and evolving needs, day in and day out — to continually deliver more value. Forrester Decisions for Product Management helps product management leaders and their teams better take on these expanding responsibilities, uncover innovation opportunities that address current and future customer needs, and create a consistent, collaborative approach to managing products through their lifecycle. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll create standout product experiences and spark consistent growth across the portfolio. English CREATE STANDOUT PRODUCT EXPERIENCES Drive Growth Through Innovation Focus product investments on the unspoken and evolving customer needs most likely to fuel growth. Establish Best Practices For Success Create consistent, efficient, and effective practices through customer-obsessed product lifecycle approaches. Improve Product Manager Skills Enhance product managers’ skills and competencies with proven models and practices. START A CONVERSATION KEY PRIORITIES As a product management leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Product Management is tailored to help you focus on your most pressing priorities: Discover customer needs that will drive innovation. Manage the product portfolio. Implement value-based pricing. Improve the product lifecycle process. Enable agile product management and engineering alignment. Clarify roles, responsibilities, and structure. Improve competencies through product manager upskilling. WHAT’S INCLUDED IN THIS SERVICE Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside: Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. Customer obsession research Customer insights Trends and predictions Market forecasts Technology and service provider landscapes Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. KPIs and peer benchmarks Assessments Strategic models Strategy templates Forrester Wave™ evaluations for your function Certification courses Accelerate progress and de-risk decisions with best practices tailored to you and your team. Guidance sessions Peer discussions Event attendance Dedicated relationship management Working with Forrester’s best-in-class processes helped us gain the necessary confidence to develop and manage our SaaS pricing and packaging. — Chief revenue officer, technology manufacturer Service Model Spotlight The Forrester Expanding Product Management Sphere The Expanding Product Management Sphere illustrates the broader role that product management must take on as its responsibilities expand to oversee the entire product experience. SUPPORT FOR LEADERS AND TEAM MEMBERS Forrester Decisions for Product Management offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses. Leader Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs. Team Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights. MEET A FEW OF OUR PRODUCT MANAGEMENT ANALYSTS Beth Caplow VP, Principal Analyst Sam Somashekar Principal Analyst Alexa McCloughan Principal Consultant Amy Bills VP, Principal Analyst Looking for more time with experts? Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between. Learn More About Consulting Options Blog Your IT-Led API Strategy Is Doomed To Fail: Use API Product Management David Mooter October 5, 2021 As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption remains low because APIs aren’t reusable. There are too many APIs because IT keeps creating new duplicative and similar APIs. Of all the […] Read More Blog Product Management Leaders Should Make 2022 The Year Of Customer Value Lisa Singer October 5, 2021 There will be KPIs to achieve and roadmap goals to hit, but customer-centric approaches will be critical to product management leaders' success. Read More Blog What’s In A Name? “Product” Versus “Service” Charles Betz September 20, 2021 “What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […] Read More How can we help? Fill out the form, and we will contact you. 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