Contact us UK online banking News About us Investor relations Citizenship Careers Products and services Strategy Business model and value creation Share Email Print Our customers and clients are at the centre of our goal and purpose. The Barclays of the future will be a focused international bank with four core businesses – Personal and Corporate; Barclaycard; Africa; and the Investment Bank. Each will be better balanced within the Group and each of these businesses are positioned to win in its field. Our business model Barclays seeks to satisfy the needs of our customers and clients by offering a rounded value proposition – a full range of products and services – and thereby, we aim to achieve a smoother income stream and sustainable returns. Barclays’ competitive advantage is created by the scale and diversity of our businesses and the quality, character and relationships of our people. The Barclays of the future will be a focused international bank with four core businesses, better balanced within the Group and each positioned to win in its field: • Personal and Corporate • Barclaycard • Africa • Investment Bank As a result of these changes, Barclays will be a much more balanced organisation. Our Investment Bank is expected to account for no more than 30% of the Group by Risk Weighted Assets. Barclays will be much less exposed to volatility in our Investment Bank; we will have a structurally lower cost base; and we will continue to invest for growth. We will be leaner, simpler and stronger. Our Personal and Corporate Banking proposition will continue to innovate for customers and support economic growth. Our Investment Bank has a leading position in two home markets with premier positions in both London and New York, and it will deploy balance sheet to focus on high-quality client relationships. Barclaycard and Africa are businesses with exciting prospects and strong growth potential. We are increasingly operating a shared service model for Central Functions. Improved ‘functionalisation’ has allowed us to take advantage of synergies through the sharing of ideas and collaboration from cross-functional working groups. The sum of the parts Our business model enables us to maintain relevance to our customers and clients, whatever stage of life they are in. For example, this means being ready to help business owners launch a business, fund its growth, expand internationally, and protect against currency risk. For individuals, our model can provide a safe place to store savings, help a first-time buyer make their first steps onto the property ladder, create an investment portfolio as wealth grows, or provide cross-border advice for the affluent. We seek to add value to our clients through our end-to-end network, for example an individual retail customer in the UK is able to access current and savings account balances along with Barclaycard data all on the same mobile banking app. Pingit, our peer to peer payments service, is seamlessly integrated within our retail banking offering, a further example of this joined up approach to the way we do business. Our international reach and scale means we have the responsibility, indeed obligation following our designation as a Global Systemically Important Financial Institution, to work together with our regulators to de-risk the industry and provide a more sustainable banking landscape over the long term. We are actively engaging with UK, EU, and US banking supervisors to develop a new model for the industry and to ensure our business is sustainable and flexible – ready for the future. Delivering value Ensuring we deliver our obligations to shareholders while meeting society's needs in a responsive manner. Collapsed Creating, growing and protecting wealth Collapsed Providing essential banking services Collapsed Value to shareholders Collapsed Value to society Together, our activities generate sustainable returns over the long-term for our shareholders and help our wider stakeholders realise their ambitions. Find out more about our products and services In this section Business model and value creation Strategy and operating environment Group strategy update Related section Products and services Our banking services cover everything from credit cards to corporate banking, across the globe. News About us Investor relations Citizenship Careers Results and reports 2014 Interim Results (PDF, 784KB) Barclays PLC Annual Report 2013 (PDF, 4.75MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2014