Agency Studios Production Events Spring Thinks Contact Opportunity COMMIT TO A GREENER WORLD To showcase Timberland’s tangible commitment to stopping climate change by making make a tangible contribution to a greener world in association with environmental activists from around the globe. Cultural Insight BRANDS ARE NOT DOING ENOUGH Activists are concerned that brands are not doing enough to combat climate change and some are presenting a misleading picture of their sustainability efforts. Consumer Insight FASHION SOURCING UNDER SCRUTINY There is growing interest from consumers about the sustainability of their fashion purchases but consumers are finding it hard to know what is real and what is greenwashing. How can one understand which brands are truly having a tangible impact. Brand Insight DEDICATED TO A GREENER WORLD Timberland’s sustainability efforts have a long history. The brand is dedicated to creating a greener world both through its responsibly sourced products and community service programs. Idea NATURE NEEDS HEROES Create a community service program to create a greener world, engaging environmental activists to create green community hubs in abandoned industrial centres with the ultimate end goal of planting 50 million trees by 2025. Execution Teaser campaign with long form content on Facebook and Instagram A strong and authentic brand anthem Out of Home that actually cleans the air.. Inspiring and educational workshops and talks A documentary ‘Concrete Green’ achieved a 5 million viewership on MTV +200 campaign assets Results Awarded one of 10 most transparent companies in the world 742.2 M impressions generated globally E-commerce traffic – 9.1 million unique visitors during the campaign Events – 33,400 visitors, 18,000 sustainability pledges Concrete Green watched by 5 million viewers Contact Agency New York nyagency@springstudios.com +1 (212) 257 5600 6 St Johns Lane, New York, NY 10013 USA London londonagency@springstudios.com +44 (0) 20 7267 8383 Spring House 10 Spring Place London, NW5 3BH Milan milanagency@springstudios.com +39 (0) 28 7189 234 Via Tortona 37, 2144 Milano BACK TO AGENCY Spring Newsletter Subscribe to stay up to date with our latest thinking and news. SUBSCRIBE I agree to the Terms and Conditions and have read the Privacy Notice Contact Us Agency Production Studios Events Spring Thinks Spring Place Careers About Us LinkedIn Instagram YouTube Cookie Policy Privacy Notice Terms and Conditions