0345 155 8109 pdse-info@plymouth.ac.uk Home About us Services Facilities In the community Work with us News Contact us Open Wide and Step Inside Home Open Wide and Step Inside Open Wide and Step Inside Watch Promotional Video Now An educational campaign To encourage children to look after their teeth The brief Annually, £35 million is spent by the NHS on admitting children to hospital for tooth extractions. Our challenge was to produce a video-led campaign to engage 4-7 year olds and deliver a simple message on brushing your teeth twice a day and going to the Dentist regularly, in an engaging way. Our solution ‘Geoffrey the Giant’ lives in Toothypeg Land, but never brushes his teeth or goes to the Dentist. With the help of friends including the faithful ‘Milly the Mouse,’ the ssssophisticated ‘Stephanie the Snake’ and the magical ‘Daisy the Dentist,’ Geoffrey learns the importance of looking after his teeth. A song was also created especially for the campaign by Plymouth Music Zone. Borrowing entertainment techniques from children’s television, we created a fun animation with an interactive element to make sure children had taken in the information. Fact cards, workbooks, a book and stickers reinforce the message in the classroom and at home. Matt Cole, The Moment’s Executive Creative Director says “Children’s entertainment is increasingly varied and sophisticated so when creating content for a young audience with such an important message the team really had to lean on their heritage as multi-platform storytellers. Thankfully we had a very collaborative client in the Peninsula Dental Social Enterprise and Well Connected teams, who really pushed us to make ‘Open Wide and Step Inside’ as entertaining as possible. We’re all really proud of the results.” “Open Wide and Step Inside is a really exciting project that is delivering oral health education in a different and creative way using a cartoon animation and a cast of fun characters to engage children about oral health prevention advice. An important part of the programme is to support teachers to deliver key oral health messages throughout the year as part of the Key Stage 1 curriculum using specially designed teacher resources from the animation, making sure children get the best advice about looking after their own teeth for life as part of their early years education”. Robert Witton, Director of Social Engagement & Community-based Dentistry, PDSE Peninsula Dental Social Enterprise is committed to improving dental health in the South West through treatment, education, community and training Register Now Follow Us Here’s some brilliant feedback we received for our team in Exeter – great work #socialimpact #feedback… https://t.co/lev7m6KbmW Leave Us Your Feedback Leave Feedback Compliments, Complaints and Comments Devonport (Plymouth) Damerel Close, Madden Road, Devonport, Plymouth PL1 4JZ Derriford (Plymouth) Plymouth Science Park, Research Way, Plymouth PL6 8BT Truro Knowledge Spa, Royal Cornwall Hospital, Truro, Cornwall TR1 3HD Exeter Exeter DEF, Veysey Close, Exeter, EX2 4SG Find out more If you would like more information about the Dental Education Facilities contact us on: 0345 155 8109 weekdays 9am until 4.30pm. Copyright © 2021 Peninsula Dental Social Enterprise. All rights reserved. Privacy Policy Wordpress Website Design by Matrix This website was last updated on 22nd September 2020. We use cookies to ensure that we give you the best experience on our website.AcceptFind out more