Global Change Search Menu Home About Fujitsu Fujitsu Way Japanese Fujitsu Way The Fujitsu Way comprises 3 parts: "Our Purpose", ”Our Values" and "Code of Conduct". "Our Purpose" indicates why Fujitsu exists in society. "Our Values" are the important sense of value each person should have. "Code of Conduct" is what we should comply. Three Components of the Fujitsu Way Our Purpose Our Values Code of Conduct Fujitsu Way Three Components of the Fujitsu Way Our Purpose Our Values Code of Conduct Our Purpose Our purpose is to make the world more sustainable by building trust in society through innovation. Our purpose represents why all Fujitsu people in the world work together every day. This is the core of the Fujitsu Way. Purpose Statement The purpose statement is a brief narrative that sets out our purpose and its background context, as well as what value we create for customers and society, how we change and how we grow to achieve it. The world has become more inter-connected with ever-growing complexity. We are experiencing an era that is fast-changing and uncertain. As a global company with a long history of delivering technology-based value to customers, it is our responsibility to contribute proactively to the transformation of society. In this era, we need unconventional ways to solve the world’s difficult challenges. We create human centric innovation by bringing together people with data and physical things. We empower people to work more creatively and support the success of our customers. Our purpose drives every action of every person in Fujitsu. Empathizing with people’s challenges, we will collaborate and act with agility to create solutions that make a positive impact to the environment, society and the economy. We respect fairness and equality, and promote diversity and inclusion. We will continue to build the technology and capabilities needed by society in an environment where everyone is free to maximize their potential. Our Values ’Aspiration', 'Trust' and 'Empathy' In order to realize the purpose, "Our Values" indicate a critical action cycle consisting of 'Aspiration', 'Trust', and 'Empathy'. Aspiration Set ambitious targets and act with agility. Embrace diversity and create original ideas. Stay curious and learn from failures and experiences. Deliver positive impact through human centric innovation. Trust Honor promises and exceed expectations. Act with ethics, transparency and integrity. Work autonomously and unite for common goals. Contribute to a trusted society using technology. Empathy Strive for customers’ success and their sustainable growth. Listen to all people and act for the needs of our planet. Work together to solve global challenges. Generate shared value for our people, customers, partners, community and shareholders. Code of Conduct We will abide by this Code of Conduct. As a member of society, we must comply with the "Code of Conduct". Click here for further details. Fujitsu Uvance Sustainable Manufacturing Consumer Experience Healthy Living Trusted Society Digital Shifts Business Applications Hybrid IT Services & Products Multi-Cloud Business and Application Services Managed Infrastructure Services Work Life Shift Cyber Security Internet of Things Artificial Intelligence Co-creation Computing Products Software Network Support Industries Automotive Manufacturing Retail Financial Services Transport Public Sector Energy & Utilities Customer Stories About Fujitsu Our Story Fujitsu Technology and Service Vision Fujitsu Facts Our Business Research & Development Fujitsu Way Sustainability and Responsible Business Careers Global News Room Investor Relations Terms of use Privacy Contact Sitemap Official Social Media Accounts Copyright 1995 - 2021 FUJITSU We use cookies to personalize and enhance your experience on our site. Visit our Privacy Policy to learn more or manage your personal preferences in our Cookie Consent Tool. By using our site, you agree to our use of cookies. Decline Accept Options