LOYALTY PROGRAM FOR SKY PEARL CLUB Winning the pole-position in the home market needs comprehensive features CSA has been outperforming its competitors in member growth since the go-live of LMS in 2017. By seamlessly upgrading to the most recent LMS Version 2004, the CSA Loyalty department was able to independently implement a new Platinum-Tier Level by configuration and unlocked even more attractive features to strengthen the market position of the Sky Pearl Club. The rapid pace of market growth and our company‘s plans for expansion made it necessary to upgrade to a modern software solution. It is a pleasure to work with our partner LPS as we can rely on the great loyalty know-how of the team as well as the flexibility of the LMS platform. We are looking forward to the upcoming releases and will be happy to discuss further innovation together with our long-term partner LPS. Mr Lu Chun, VP Information CenterChina Southern Airlines 100+ million members The amount of Sky Pearl Club members in 2019 50 airline partners Members can collect and spend miles through partner airlines 120 non-air partners The programm includes partners in hospitality, car rental, financial services, OTAs, telecommunications and healthcare SKY PEARL CLUB China Southern Airlines and its frequent flyer program Sky Pearl Club China Southern Airlines (CSA) is Asia’s leading airline with over 152 million passengers in 2019 and more than 224 destinations in 40 countries. The airline operates from its hubs in Guangzhou and Beijing China Southern Airlines was a member of the SkyTeam Alliance until the end of 2018. By working closely with its global airline partners, including American Airlines and Qatar Airways, China SouthernAirlines continues to expand its route network to serve more destinations around the world. Download Case-Study Main Challenges Our Challenges Based on CSA´s business requirements, LPS re-engineered business processes like air earn processes with air- and non-air partners. GENERAL LOYALTY MECHANICS Flexibilization of loyalty account structures Flexible promotions PARTNERMANAGEMENT Flexible partner management approach, incl. adding and integrating new partners New partnership models BURN Mixed payment Rules-based redemption pricing Promotional pricing EARN Flexibiliization of air earn process Flexibiliization of non-air earn processes Integration of our software into a grown heterogeneous and complex IT landscape. Keep business functionality but improve usability, scalability, speed and reliability. Development and implementation of highly customer specific features into the LMS Software. Transform complex and list driven processes into clear and rules driven solutions. Enable the Sky Pearl Team to define campaigns and rules spontaneously and to integrate and host partners independently and without IT support. Results Contact us or have a first expert talk? +49 (0) 89 - 96 16 09-0 info@lpsolutions.com Contact Form Contact Loyalty Partner Solutions GmbH Theresienhoehe 12 80339 Munich info@lpsolutions.com +49 89 96 16 09 - 0 Product & Services Loyalty Management Suite Consulting Services Program Operation Services Company Career News Privacy Statement Legal Notice Services Demo Request Contact We use cookies to optimize our website and our service. Privacy Statement Accept all Functional only View preferences