Skip to navigation Open menu Go to content Overview of our sustainability claims, minimum requirements and more sustainable materials MORE SUSTAINABLE MATERIALS Fibres and materials are essential to fashion. Year round we create accessories and garments made from a range of natural and man-made fibres that can be cut and sewn into clothing. BESTSELLER is naturally committed to sourcing and using materials that have less impact on the environment with a reduced water, energy and chemical footprint. Collaborating with major sustainable textile initiatives, such as Fashion for Good, Sustainable Apparel Coalition, Textile Exchange, Make Fashion Circular, Better Cotton and Organic Cotton Accelerator, we are continuously conducting research on market trends, innovative processes, technologies and fibres that enable the transitioning of the fashion industry into a more sustainable and circular one. Read more about our goals for sustainable material sourcing in our Fashion FWD strategy. OUR SUSTAINABILITY CLAIMS In order to help our customers navigating through collections from all BESTSELLER brands, we understand the importance of communicating about products which are the more sustainable choice. Therefore, BESTSELLER has composed the following overview for claiming sustainability on product level. This indicates what to expect when a product is labelled “more sustainable” in BESTSELLER. MINIMUM REQUIREMENTS In our Fashion FWD strategy, we have set ambitious goals in transitioning our raw material use to more sustainable materials. To maintain a standard that will nicely compliment these goals, as well as ensure transparency and integrity, we enforce a minimum content requirement necessary for us to make a more sustainable product claim. Unless the fibre does not support a high percentage of more sustainable material due to quality issues (see specified in our “More sustainable material overview” below), the minimum content requirement of more sustainable material for a BESTSELLER brand to be able to make a “more sustainable” claim on the product is at least 50%. This can be a mix of two or more materials as long as they total a minimum of 50%. Furthermore, BESTSELLER makes use of global sustainability certification programmes to ensure the integrity of the more sustainable materials we use. Overview of minimum content requirements OUR MORE SUSTAINABLE MATERIALS BESTSELLER focuses on organic, recycled and innovative materials. Get an overview and learn more about each of our more sustainable materials and their minimum content requirements. READ MORE Creating FWD WE ARE CREATING FWD BY DESIGNING RESPONSIBLY Our vision: We will increase the use of more sustainable materials year-on-year until all our products are circular by design. READ MORE CONTACT General contact info Press & Media Images and Logos Brand Marketing and PR Supplier Not sure who to contact? Call or e-mail our reception. E-mail: contact@bestseller.com Phone: + 45 99 42 32 00 Cookie policy Privacy policy Terms & conditions ﻿ Cookie notice We use cookies and other technologies to enhance site navigation, measure performance and analyze traffic and to deliver marketing services. If you click “Accept Cookies” you accept this use and agree that we share information with our third party partners. If you disable all cookies, we will only use the strictly necessary cookies. Select “Cookie Settings” for more information and to manage your options. At any time, you can withdraw your consent to store cookies. For further information including information about third party partners, please read ourCookie policy Cookies Settings Reject All Accept All Cookies