ABOUT CLIENTS INDUSTRIES SERVICES WORK JOIN US BLOG LET'S TALK HEAVY EQUIPMENT Jackson’s experience runs deep in the heavy equipment and construction industry. We’ve worked with a leading heavy equipment brand to craft a compelling future vision, developed a proprietary industry segmentation and communications go-to-market strategy, created and negotiated a national sports sponsorship to increase awareness, crafted a regional media and advertising program to increase equipment sales in key states and entertained 6,000 industry executives at a one-of-a-kind CONEXPO event. We understand industry issues like Tier 4 clean diesel technology and ever-tightening emissions regulations, slow manufacturing sector recovery, equipment commoditization and cost optimization. We are passionate about helping to attack these complex issues and bringing heavy equipment brands to life in ways that build brand preference among customers, motivate dealers and sales organizations and inspire employees. Having a specific challenge in the heavy equipment world? LET'S TALK Consulting/Strategy You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between. Branding Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so. Events & Tours From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful. Digital The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives. Content & PR Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels. Dealer Marketing The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well. LOCATION ADDRESS1068 Holland Rd. Simpsonville, SC 29681 PHONE864.272.3000 Find us on Google Maps KEY CONTACTS BUSINESS DEVELOPMENTTodd Steen HUMAN RESOURCESKristie GraySmith JOIN US EMPLOYMENT APPLICATION FOLLOW US