SPALDING TRUE BELIEVERS THE CHALLENGE Spalding had limited brand awareness and relevance among younger generations with large competitors like Nike stealing the show. BARRIER Spalding was a sleeping giant with a long history in basketball, but most consumers barely recalled the brand's logo on basketballs. SOLUTION Increase awareness and consideration among Black GenZennials through a highly targeted digital video and social media campaign to maximize managed and earned touchpoints that we called True Believers. RESULTS Increased brand awareness by 11.7% Increased purchase intent by 13.4% 4.8MM+ video views Tripled social media share of voice in the basketball category ADDITIONAL WORK Nike – Epic React Launch McDonald’s – Let Family Fun Reign Lexus – Lullaby DevaCurl – CurlWins Bristol-Myers Squibb Tequila Avión – Brand Launch McDonald’s – Pool Groove The Water Project – Humanizing a Global Crisis Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up

DEVACURL A CURL CONQUERING JOURNEY THE CHALLENGE DevaCurl wanted to make its debut at ESSENCE FEST, the most important cultural event for Black women. BARRIER We were tasked with designing a disruptive booth that could stand out in a sea of heritage and Black-owned brands. SOLUTION We created an immersive and Insta-worthy experience for our curly girls to dive into the fundamental steps of the DevaCurl technique: a hands-on pop-up designed to inspire and help them achieve major #CurlWins. RESULTS The DevaCurl activation had record-breaking attendance and surpassed the brand’s KPIs, from increased social engagement to the amount of consumer data captured. The experience has gone on to slay at other festivals like CURLFEST. ADDITIONAL WORK Nike – Epic React Launch McDonald’s – Let Family Fun Reign Lexus – Lullaby Bristol-Myers Squibb Tequila Avión – Brand Launch McDonald’s – Pool Groove The Water Project – Humanizing a Global Crisis Spalding – True Believers Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up