5099A Jefferson Davis Highway Fredericksburg, VA 22408 540-891-9844 Search Search HOME NEW BIKES SHOP FEATURES EVENTS RESOURCES COMPANY INFO NEW INVENTORY USED INVENTORY ACCESSORIES & APPAREL BMW PARTS SERVICE 1 2 3 4 5 MORTON'S On behalf of all of us at Morton's BMW, I'd like to welcome you to our website and online store. This is the latest version of a site that dates back to 1996, and we hope the increased information and e-commerce opportunities will help you find just the right bike, part, accessory, or apparel to meet your needs. Morton's has been selling and servicing BMW motorcycles for more than four decades, and has been owned by the same family since its corporate birth in 1943. Started by William Morton as a vehicle repair garage, Morton's soon moved into power equipment and then added BMW motorcycles in 1970. In 1979, Mr. Morton's nephews, Jeff and Bob Massey, bought the company and it became Morton-Massey, Inc., with Jeff running the BMW side and Bob handling the power equipment operation. Over the years, each grew into the large stores that exist today. We think you'll find our staff ready and willing to help you on your motorcycle journey. Whether it's buying your first bike or your 20th; a new helmet, riding gear, or some very cool BMW lifestyle accessories; or getting your bike serviced in our outstanding maintenance department, we can help you make the right choices for your needs and your budget. While we're one of the largest and most experienced BMW dealers in the country, we never forget how we got here -- by working hard to please every single customer. You'll find our personal attention second to none; if not, let me know and we'll make it so. READ MORE CLEARANCE ITEMS SALE BMW AirFlow Glove (BMW) $99.00 SALE BMW Motorrad AirFlow 3 Boot (BMW) $159.00 Summer 3 pant (BMW) $175.00 Summer 2 pant (BMW) $149.00 More Clearance Items FIND YOUR RIDE Like us on Facebook Check us out on Instagram Follow us on Twitter 5099A Jefferson Davis Highway Fredericksburg, VA 22408 540-891-9844 © 2021 Morton's BMW Motorcycles - Powered by ARI Network Services - ARI Responsive Websites Home New Bikes Privacy Policy Terms and Conditions Accessibility Site Map