Services About Client Spotlight Case Studies Blog Contact PrintingMyBrand CASE STUDY Watermark Residential National leader in the development of upscale multifamily communities Marketing invests to position and differentiate properties, and identify leads CHALLENGE Watermark Residential wanted to gain insights into the amenities sought by potential residents and build awareness around new properties. To accomplish this, they needed to develop a lead list and a response strategy to uncover preferences. SOLUTION Priority Press conducted a data analysis of the current market to identify and build a targeted mailing list. Once a lead list was developed, Priority Press created a direct mail campaign linked to a survey microsite. Leads were given the opportunity to win a premium Apple product if they visited the microsite and completed the survey. A/B testing was used to determine if the offer impacted response rates. OUTCOME Watermark Residential benefited from data development expertise without needing in-house resources by partnering with Priority Press They were able to use the information about the importance of amenities to position properties in the market Potential residents were also identified for a retargeting campaign once a property opened its doors Are You Ready to Take the Next Step? We respond within 1 business day. We answer all emails and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us an call. 4026 W. 10th Street, Indianapolis, IN 46222 317.241.4234 Toll Free: 888.955.PRINT Follow Us PRIORITY PRESS Priority Press is a full-service printing and communications company headquartered in Indianapolis, Indiana. PRIVACY POLICY SERVICES Graphic Design Printing Direct Mail Large Format Promotional Items Tradeshow Support Warehousing & Fulfillment LOGIN PrintingMyBrand Outlook Web App ePace Priority Marketing Cloud Free e-Newsletter Sign Up Receive marketing news and updates on printing and promotional products, special events, free offers and more. © 2021. All Rights Reserved. | 317.241.4234 or Toll Free: 888.955.PRINT Priorities Magazine Newsletter