PRODUCT Pure is more than just a challenge. it is our promise. Increasing the reclycled content of our automotive product line and going Pure (up to 73% recycled polyester) is our responsability to the social and natural crisis we are witnessing nowadays. We hope that by improving our circular economy, we can be part of a positive change and inspire others to follow our journey. AN EXPLORATION OF FUTURE SCENARIOS FOCUSING ON THE EXPERIENCE OF TRAVEL A PROJECT PURE VISION Pure is also a visionary world and an exploration of future scenarios focusing on the experience of travel. Facing the new needs of marketing and lifestyles, it is necessary to become more sensitive and empathic to social changes through new unexpected design ideas. Enjoy the experience! AN EXPLORATION OF FUTURE SCENARIOS FOCUSING ON THE EXPERIENCE OF TRAVEL A PROJECT A SPECIAL PROJECT DESIGNED BY MATTEO CIBIC A leading exponent of contemporary design culture, Matteo Cibic works at the crossroads between design, art and high-level craftsmanship. Raised in a family with a strong design tradition, he developed an experimental approach which led him to carry out research into materials, shapes and production techniques. He has worked with digital projects for over twenty years applying a visionary and strongly innovative perspective. His works are exhibited in some of the most prominent museums in the world. @matteocibic AN EXPLORATION OF FUTURE SCENARIOS FOCUSING ON THE EXPERIENCE OF TRAVEL A PROJECT ENJOY THE VIRTUAL EXPERIENCE WATCH IT ON YOUR OCULUS WATCH IT ON YOUTUBE COLORS