bssp Est. 1993 — Sausalito / CA Bending the Ordinary Birchilicious Pancakes are fun. So are waffles and pretty much anything baked. But when it comes to healthy eating, those things aren’t usually part of the conversation. Well, what about those who don’t deny themselves certain indulgences, but in a healthy way? Birch Benders is speaking directly to these consumers in its first national advertising campaign spotlighting three of the brand’s flagship “just-add-water pancake & waffle mixes.” The campaign introduces the new brand tagline, Bending the Ordinary, highlighting the fun to be had in healthy eating with food that is ordinarily seen as ‘cheating’. The three :15 OLV and social content showcase the convenience and quality of the Birch Benders’ products, which include the finest natural & non-GMO ingredients. CREATIVE SOCIAL STRATEGY Chocolate chips in Keto? It’s amazing-o. Social ESPN SPORTS ON TAP BLUE SHIELD TOGETHER WE RISE NOOSA WELCOME TO A FULL ON TASTY UNIVERSE butlershinestern PRIVACY FACEBOOK INSTAGRAM TWITTER LINKEDIN QUICK QUESTION ABOUT YOUR COOKIE PREFERENCES We need to use cookies to operate our website and provide you with the functionalities you requested. If it's cool with you, we'd also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features). In exchange, we'll share a cookie recipe from our friends at Romo Cookie Co. Find out more about cookies by visiting our Privacy Policy. I’M DOWN WITH ALL COOKIES I’M NOT INTO COOKIES GIMME THE RECIPE