CHOOSE LOCATION GROUP COMPANIES CONTACT US CAREERS Your CPM Our People About Us Solutions Our solutions Experiential and sampling We deliver live events and marketing experiences that really resonate with your audience. Our mission is to connect brands with people. GET STARTED Experiential and sampling Connecting an audience with brands At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections. As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams. Live events, experiential and retail experience We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops. EXPLORE Active selling and sampling Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer. EXPLORE Digital and hybrid experiences We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach. EXPLORE Live events, experiential and retail experience When it comes to events, we’ve got it covered. Our experience covers all types of live activations, from less than ten people to over 15k. From exhibitions, conferences and gala dinners to roadshows, PR stunts and festivals, Hyphen creates moments that connect. We also specialise in the retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops. Whatever you want to achieve, we deliver a complete end-to-end service. ENQUIRE NOW DELIVERED BY HYPHEN “Hyphen activated an in-store experience to educate cat-loving shoppers on our Nestle Purina One ‘3-Week Challenge’. The industry’s first, ‘hands on’ experience tapped into shoppers’ sound, sight and touch senses, was fun and memorable! It certainly got customers talking; ‘interactive’, ‘informative’ and ‘entertaining’ were just some of the words used to describe their experience.” Alistair Burgess, Shopper Marketing Lead, Nestle Purina PetCare VISIT HYPHEN Active selling and sampling People buy from people. That’s why we hand-pick our team to match each project and brand perfectly. Our brand ambassadors undergo bespoke training to ensure the highest performance possible, whether they’re actively selling or sampling your products and services. We are results-focused and are proud that some of our active selling campaigns have seen over 2K leads generated in a single week. ENQUIRE NOW DELIVERED BY HYPHEN If you encounter a brand in person, you’re more likely to remember it – 90% more likely, in fact. We know that 30-35% of consumers claim to go on and buy the product sampled that same day. Source: Arbitron & Edison Media. VISIT HYPHEN Digital and hybrid experiences Powerful events don’t always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact. Whether you’re considering a virtual summit, a digital Christmas party or a team-building masterclass, we have experience spanning across genres. Our specialists can craft a powerful narrative and well thought out agenda to ensure total engagement. ENQUIRE NOW DELIVERED BY HYPHEN “Online events are here to stay, Hyphen has taken this growth opportunity by the horns and thoroughly enjoyed offering our clients a real mix of event solutions to enable them to remain connected with the customers and consumers throughout 2020 and beyond.” Director of Hyphen, Luci Beaufort Dysart VISIT HYPHEN You’re in good company CPM is used and trusted by the world’s best: The CPM Group of Companies Introducing you to the group Creating meaningful connections between brands and customers. Anytime. Anywhere. SCOPRI DI PIÙ Data, analytics and insight solutions that drive smarter, more profitable decision making. DISCOVER MORE Creating experiences and events that connect brands, people – and a moment in time. DISCOVER MORE Creative commerce campaigns that create connected experiences to drive sales and build brand commitment. DISCOVER MORE Get in touch How can we inspire you? 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Enquiry today only New products and services Marketing Newsletter Jobs News and Updates I prefer to be contacted via phone I prefer to be contacted via email You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow CPM Group to store and process the personal information submitted above to provide you the content requested. Introducing ACTiON from CPM Consumers now expect seamless integration of reality and the digital world. And that’s what we’re delivering. A video solution where anyone online can get immersive face-to-face advice, training or customer care - wherever and whenever they want it. Our solution comprises ACTiON, our new v-commerce platform, media-trained experts, AV kit and even branded studio spaces. It’s the ultimate one-stop-shop. 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