REAL-TIME PERSONALISATION = 15% RISE IN EMAIL ENGAGEMENT Q. How did this retailer achieve a 15% uplift in engagement by optimising live emails in real time? A. By using the CMP’s Live Content Optimiser to automatically select the very best content and images for each of their customers. WHAT’S THE STORY? This retailer is always looking for new ways to make their email campaigns as relevant as possible. And while their campaigns are often highly personalised and targeted, their CRM team is still hamstrung by a classic industry issue; when different messages and creative are possible, they have no way of knowing which will work best for which customers. Looking to stay ahead of the game and find new ways of cutting through the inbox clutter, they turned to Planning-inc for help. WHAT WE DID We implemented our Live Content Optimiser and tested its potential by using a key newsletter, which goes out to millions of customers. We integrated it into the build and broadcast of the campaign, seeding three different versions of the content representatively across the base at the point of send. Finally, we set our decision-making algorithm to monitor which customers by age and gender were interacting most with each of the versions. Within minutes of sending, the analytics engine had reached a statistically significant decision based on how customers were engaging with content, finding the best performing version for each group and automatically updating the images in unopened emails ready for people to see it. THE IMPACT Responding to their customers’ engagement and optimising the email with the best performing content resulted in a massive 15% uplift in engagement translating into a significant uplift in web traffic to the ecommerce site. Previous NEXT-GEN ANALYTICS BOOST GAMING OPERATOR’S SHARE PRICE Next DYNAMIC CAMPAIGN PLATFORM TRANSFORMS M&S’ ECRM Contact Us Planning-inc Ltd, 90 Union Street, London, SE1 0NW contactus@planning-inc.co.uk +44 (0)20 3998 7310 Registered Office: 75 Bermondsey Street, London, SE1 3XF. Registered in England and Wales No 4118854. Copyright © 2021 Planning-inc. All rights reserved. Site Links What We Do Products Blog Who We Are Contact Careers Privacy Policy Cookie Policy Subscribe By entering your email address, you agree to receive the latest marketing and insights from Planning-inc. You can unsubscribe at any time. SIGN UP For information on how Planning-inc uses your personal details, please see our Privacy Policy. We use Analytical Cookies to enable us to collect anonymous information on how visitors use our website. This helps us to make improvements to the website content and navigation. If you Decline, we will not use Analytical Cookies to track how you use our website, but a single cookie will be used to remember your preference. Strictly Necessary cookies will still be used. For more information please see our Cookie Policy. Accept Decline