Work Menu Adidas Responsive web design for a global player Development of microsite and prize draw campaign The target audience for the competition concerned active (hobby) footballers. To participate, the user goes to the link http://www.adidas.de/takeyourchance#/ to register with their email address and date of birth. Then they choose which type of player they are, based on their playing techniques, position and personality. The user can select from two models: ACE 15+ Primeknit “Control everything – Rule the game” for the traditional footballer or X 15+ Primeknit “Cause chaos – Destroy order” for the explosive scorer. In the race for new football boot models A fully accessible solution After successfully completing, the user can share their experience with their new friends and their football team on their social media sites at just a single click. Thus, they also animate others to play along. Of course, the campaign’s site featured a completely responsive Web design – thereby allowing users to easily participate from all stationary and mobile devices. For the largest competition of the season, a total of 18 pairs of new X 15.1 and ACE 15.1 models were given away. Not only did the participant themselves win a new model, but their entire team did too. Questions? Strategist Max Pinas Get in touch Aaron Wegmann Discover Work Services Contact Insights Culture Careers Agency Details © 2021 Dept Privacy Policy Terms and Conditions Cookies To make your website user experience as easy and personal as possible, we make use of cookies. We also use them to ensure we and third parties can serve advertisements that are relevant to you. Accept All Deny Manage Settings