HOME COMPANY CONTACTS IRGE DATASHEET COOKIES POLICY THE STORY OF A GREAT ITALIAN BRAND We show you our stuff Italian company that was born in the early 1950s and manages to establish itself in the textile market in a short time thanks to the creation of quality products with a low and accessible cost. The apex of sleepwear has been reached with the choice of fabrics such as wool, cotton in natural fibers and exclusive blends, giving life to garments that have become classics in the wardrobes of Italian families. Several million pieces sold and the slogan "Irge the pajamas put on those you love" still echoes in our ears after years. Today IRGE, by activating a licensing policy, wants to expand into other sectors, always maintaining the same winning policy that has made it a market leader for more than 60 years, an excellent quality / price ratio. And this is how the different skills of Irge and CasaPiù come together to form a wide and innovative range of products, ranging from microfibre cloths to laundry detergents. PRODUCTS We have studied two different product lines for a greater synergy between our experience and the Irge brand, we have made products for the home, "the quality of our fabrics for your home" and laundry items "we know how to take care of your fabrics ". Dalla collaborazione tra Irge e Natural & Beauty nascono le salviette baby e milleusi con tessuto extra soft, profumo senza allergeni,senza peg, sls e parabeni, clinicamente testate. Puliscono, rinfrescano e nutrono ogni tipo di pelle. LE NOSTRE ADV Di qualità come i nostri prodotti Per sostenere questi prodotti abbiamo realizzato diverse campagne pubblicitarie utilizzando vari media, tutte le campagne sono di portata nazionale per raggiungere il più ampio target possibile, abbiamo utilizzato la TV con billboard nei maggiori programmi di Rai e La7. Billboards throughout the national territory, to best sponsor one of the leading products, one of the most innovative among those distributed by us, that is the 4 in 1 color catching, sanitizing and poker washing cloths, from these characteristics comes the slogan "Update also your way of doing laundry " In collaboration with all the other partners of the Irge Licensing project, we have brought this brand to the eyes of the millions of readers of the weekly DiPiù and the monthly Airone, both of Cairo Editore, both with a broad and transversal target that fits perfectly with the project and the articles. realized and those that will be released shortly throughout the national market. COPYRIGHT © 2015 CASAPIÙ SRL - VAT NUMBER 08977200016 - TURIN (ITALY). ALL RIGHTS RESERVED.