CLIENT LOGIN United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT INSIGHTS FEATURED NEWS 12 HOUR POWER BETWEEN 6 P.M. AND 6 A.M., TELEVISION ACCOUNTS FOR AT LEAST HALF OF ALL MEDIA USE Additionally, video usage has grown across the week on digital platforms (i.e., PCs, smartphones and tablets), rising nearly 20% overall year-over-year among adults. Read More >> EMPIRE ON FIRE The two-part finale of Empire's first season garnered 2.4 million Tweets in the U.S. on March 18, 2015. Read More >> BUYER BREAKDOWN 10% of the North American population considers themselves free spenders, 58% are living comfortably and 32% are basics-buyers. Read More >> BABY CARE BARGAINERS 42% of respondents in North America switched diaper brands because another product was cheaper, and 34% switched due to a promotion. Read More >> UNCOMMON SENSE News and views from Nielsen's leading voices STEVE HASKER, GLOBAL PRESIDENT, AND GLENN ENOCH, SVP, AUDIENCE INSIGHTS THE COST OF STREAMING Wall Street is concerned about the rise in cord-cutters while investors fret that SVOD options aren’t priced right. Do the worries have merit? REPORTS GLOBAL TRUST IN ADVERTISING – 2015 Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong. THE TOTAL AUDIENCE REPORT: Q2 2015 The second-quarter Total Audience Report looks at how consumers engage with media platforms each day, highlighting how radio and PC usage his higher during the day, TV and TV-connected device usage is higher at night. INCREASINGLY AFFLUENT, EDUCATED AND DIVERSE: AFRICAN-AMERICAN CONSUMERS This report focuses on African-Americans with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing. View More Reports >> SIGN UP FOR OUR NEWSLETTER NIELSEN NEWS AND INSIGHTS, DELIVERED WEEKLY TO YOUR INBOX. NEWSWIRE GLOBAL | 10-02-2015 Is "Baby Online" The New "Baby On Board"? E-commerce offers a compelling proposition for busy parents: the convenience of shopping whenever, wherever they desire, often with free delivery to their front door. CONSUMER | 09-30-2015 Snacking Across the Aisles: A Changing Environment The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons—reasons that differ by gender, generation and income level. CONSUMER | 09-30-2015 Consumers Want Energy Efficiency, But What Will They Do About It? Technology has helped make our homes more efficient. The average home in the U.S. now uses roughly 40% less energy overall than it did in 1970. But research at The Demand Institute finds that consumers still view home energy efficiency as their a top unmet need. CONSUMER | 09-30-2015 Black Influence Goes Mainstream in the U.S. The power of black influence is something businesses and content creators should consider when developing strategic marketing campaigns and programs not only for African-American audiences, but for the general population, too. CONSUMER | 09-29-2015 Digitally Disrupting the Habitual Shopping Routine Technology allows brands to create engaging and personalized experiences that can disrupt habitual shopping routines. So how should brands and retailers use digital media to grab shoppers’ attention and influence purchasing? CONSUMER | 09-28-2015 Beauty Is in the Eye of the Beholder: Cosmetics' Appeal Differs Between Hispanic Segments Hispanics are a key segment to win on beauty sales. This demographic is large and its purchasing power is growing, but it's also made up of several distinct sub-segments with unique buying habits—including in the beauty segment. GLOBAL | 09-28-2015 Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family. CONSUMER | 09-25-2015 Middle Class State of Mind By 2030, the middle class is expected to grow by 2 billion people worldwide. Understanding who the middle class is now and in the future is key to connecting with this growing group. But how we define this segment is changing. GLOBAL | 09-24-2015 Baby Bounce: Respondents Likely to Switch Baby Food and Diaper Brands For both baby food and diaper brands, 70% of global respondents say they have switched brands. Their reasons for switching baby food, however, are somewhat different than their reasons for switching diapers. MEDIA AND ENTERTAINMENT | 09-23-2015 A Sprawling Empire: How FOX's Hit TV Show Affects Music The success of Empire hasn’t just been about the on-screen drama. Given that the show centers on a renowned record company, music plays just as big a role as the acting does. 1 2 3 4 5 6 7 8 9 10 CATEGORY View All Blog Consumer Global Innovation Media and Entertainment Mobile Online CONTENT TYPE Newswire Reports Webinars COMPANY INFO About Nielsen Investor Relations Nielsen Families Citizenship & Sustainability Press Room Careers Contact Us INSIGHTS Newswire Reports Top Ten & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing Mix Price and Promotion Product Development Reputation Management Segmentation Shopper Privacy Policy | Terms of Use | Site Map Copyright © 2015 The Nielsen Company. All Rights Reserved.