Better Work People News Jobs Offices BETTER MOMENTUM NEWS Why email is not a sustainable alternative to cookies November 18th, 2021 | Thought Leadership, UM in the News As the death of the third-party cookie looms, the industry has set its sights on email as a possible identity-linked alternative. However, this approach turns its back on consumer sentiment and blindly ignores the need for a mix of privacy-centric solutions, argues UM Worldwide’s chief digital officer Joshua Lowcock. The advertising and marketing industry prides Click here to read more AAF Inducts 7 Marketing Leaders to Its Advertising Hall Of Achievement November 17th, 2021 | UM in the News The honorees explain how they entered the industry and are lifting others up When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the Click here to read more Swimming with the current: the next frontier of consumer expectation and data regulation November 15th, 2021 | Thought Leadership As the landscape of data privacy grows ever-more complex, the industry faces a slew of unprecedented challenges, writes UM Worldwide’s Arielle Garcia as part of The Drum’s Data Deep Dive. Amid a fragmented regulatory environment, participants in the vast digital advertising ecosystem have been catapulted into what can only be described as a hybrid game Click here to read more The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds November 3rd, 2021 | Uncategorized The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers. In a study titled “No News is Bad News: Ads Click here to read more Advertising In Reliable News Sources Provides Stronger Brand Effectiveness November 3rd, 2021 | UM in the News In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led marketers, concerned about brand safety, to pull Click here to read more Facebook, Snap Eye Commerce Expansion as Apple Roils Ads Businesses November 1st, 2021 | UM in the News Buffeted by Apple’s clampdown on user tracking, Facebook—now known as Meta Platforms—is moving quickly to revamp its ad business. Like its smaller rival Snap, whose business Apple’s changes affected even more, Facebook’s efforts include both ad tech modifications and a more intense focus on bringing merchants into the Facebook walled garden as a way of Click here to read more In Identity Crisis, Go Agnostic & Rediscover Content – UM’s Lowcock November 1st, 2021 | Thought Leadership, UM in the News With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An “agnostic” approach to alternative solutions Embracing Click here to read more UM’s Campaign for SharkNinja’s Ninja CREAMi Taps Hulu for Multi-Layered Ad Experience November 1st, 2021 | UM in the News Creative tells a sequential story of the CREAMi’s three-step process leveraging Hulu’s customisable ad product Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behaviour, Hulu designed its Binge ad format, which uses machine learning to predict when Click here to read more Real-time industry reactions to Meta, Facebook’s big rebrand October 28th, 2021 | UM in the News World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of Click here to read more The Path to Success for USPS’s Branded Film “Dear Santa” October 22nd, 2021 | UM in the News There is nothing that unites large parts of the world like a holiday. The Dear Santa documentary film shines a light on that phenomenon, and more specifically the 108-year-old Operation Santa program run by the United States Postal Service (USPS). During the ANA Masters of Marketing conference, the film’s architects explained why it has been Click here to read more POST NAVIGATION Older Posts Global Headquarters 100 West 33rd Street New York, NY 10001 212-883-4700 pr@umww.com FOLLOW US © 2021 UM US (Global Headquarters) Privacy Notice CCPA Privacy Notice Cookie Setting Terms of Use Our website uses cookies for various purposes, including to enhance the site's functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Online Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above: You may adjust your cookie settings at any time by clicking settings. Yes No