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Bridgestone global Regional Sites About Bridgestone Products Responsibilities Investor Relations About Bridgestone Strategy Strategy The Group maintains an optimum balance between short-term management measures and mid- to long-term management measures, with a focus on “Lean” in the short term and “Strategic” in the mid- and continues to implement management reforms, giving highest priority to optimization on a group and global basis. Management Goal, Mission and Foundation, Basic Stance Management Goal A truly global company “Dan-totsu” in our industries Mission and Foundation The Bridgestone Essence Mission Serving Society with Superior Quality Foundation “Seijitsu-Kyocho” [Integrity and Teamwork] “Shinshu-Dokuso” [Creative Pioneering] “Genbutsu-Genba” [Decision-Making Based on Verified, On-Site Observations] “Jukuryo-Danko” [Decisive Action after Thorough Planning] Basic Stance Lean & Strategic Optimize management on a Group and Global basis The Group maintains an optimum balance between short-term management measures and mid- to long-term management measures, with a focus on “Lean” in the short term and “Strategic” in the mid- and continues to implement management reforms, giving the long-terms. At the same time, the Group continues its management reforms, giving highest priority to optimization on a group and global basis. Reform Tools, Priority Issues Reform Tools SBU (Strategic Business Unit) organization Mid-term Management Plan Utilize the above mentioned reformed tools and improve the quality and the speed of management reforms. Priority Issues Cultivating global corporate culture Developing human resources capable of global management Upgrading the global management structure About Bridgestone Philosophy Strategy Profile Location Library History News Event / Sponsorship About Bridgestone Philosophy Strategy Profile Locations Library News History Event / Sponsorship Global Career Products Passenger Tires Motorcycle Tires Commercial Tires Specialty Tires Diversified Products Responsibilities CSR Environment Corporate Citizenship Investor Relations Message from CEO IR Library Financial Data Shareholders' Meeting IR Calendar What's New Sitemap Terms of Use Privacy Policy Contact us Copyright© Bridgestone Corporation