ABOUT COMPANY ICE CREAM SEMI-FINISHED PRODUCTS NEWS CONTACTS Is our About company A treat with a taste of childhood Penzakholod OJSC celebrates its 50th anniversary this year. Our beloved Penza turns 350 this year. And for 50 years with her, the enterprise that produces delicacies with the taste of childhood - OJSC Penzakholod with the trademark Nashe. The team of the enterprise is sure that this coincidence is not accidental, because the fate of the city on the Sura and OJSC Penzaholod are closely linked. The history of the enterprise is inscribed in golden letters in the history of the city and the collective of Penzakholod OJSC is ready to continue to make its significant contribution to the prosperity and well-being of the Sursk region. Together with Penza and Russia It's hard to be a leader. Especially in a highly competitive environment. Penzakholod OJSC succeeded. It was not easy. The dashing 90s have sunk into oblivion, when only the strongest, one might say, patriots of their country survived. The management of the enterprise did not abandon its people to the mercy of fate, and together with them began to survive in the new Russia. We started with new equipment. We bought Russian, but we made sure that the capacity, capabilities and quality are not enough. We opted for the imported one and made the right decision. The time-tested waffle "cup" has become a real salvation. Confidence in the future has grown stronger, and in terms of turnover, the enterprise has finally come out on top. The marketing horizons expanded and went beyond the city. On the federal ice cream market, Penzaholod OJSC has been known since 1997 under the Nashe trademark. Over the years, ice cream of the Penza production, produced under the Nash brand, has won well-deserved recognition from consumers and gained fame in the territory of the Russian Federation and neighboring countries. It is everywhere - from Brest to Vladivostok. At the moment, about five percent of ice cream is sold under the Nashe brand throughout Russia, the geography of coverage is 69 regions. Recipe for success At the moment, "cups" and more than 200 types of ice cream are already produced on Italian, Danish, German equipment using the latest technologies. The equipment here is being updated taking into account new requirements for product quality and is capable of any experiments with color, aroma and taste. As they say - any whim at the request of the client. Only one thing remains unchanged - all products in ice cream must be natural. And this is the recipe for the success of the enterprise. In response to our congratulations on the anniversary, Vadim Sveshnikov, General Director of the Kholod Trading House, said: “We are 50, but we are young, active and dynamically developing. We will continue to delight Russians and residents of far and near abroad with products that have already won the recognition of consumers, as well as new products for the most sophisticated taste. " © TH "Holod", 2012 Website development - Penza-Online