Menu LET'S GET STARTED! NYC Department of Health HIV Awareness 01 / 09 Changing the conversation. Now that’s hard. We’re proud to have been the advertising agency that truly changed the conversation in this country around HIV. We did this by creating the first HIV advertising campaigns that broke away from the usual fear-based approach. Fear creates stigma. And additional stigma is not what HIV positive individuals needed. Stigma also keeps people in the shadows, afraid to get tested because they’re afraid of the results. So we changed the tone. We changed the messages. Go ahead and play, enjoy yourself, enjoy sex. Being HIV positive or negative doesn’t keep you from any of that. Just be sure. Play sure. Stay sure. Always be sure you’re doing everything you can to protect yourself or protect your partners. MORE WORK IT’S ALWAYS BEEN CALLED A MAGAZINE GIFT SUBSCRIPTION. We said the magazine isn’t the gift. It’s what’s inside. The inspiration. The style. The conversation. Suddenly Condé Nast magazines are the must-have of the season. Learn More CLEAR VALUES, WITH A BIG SERVING OF FAMILY VALUES. In an industry where it’s all about price, we gave American families more compelling reasons to actually like and choose DISH. Learn More HUGO BOSS SAYS TAILORING, FIT, QUALITY. So did everybody else. Then we proposed a more fitting way to inspire their millennial target. Learn More CONTACT You got to know us. Can we get to know you? Let’s Meet 22 West 21st Street 8th Floor New York, NY 10010 Let’s Chat hello@bandujo.com 212.332.4100 Let’s Connect Facebook Instagram ©2021 BANDUJO Advertising + Design