IBM® My IBM Site navigation IBM iX Customer Experience Marketing Strategy Ecommerce Garage Pause IBM iX is your global business design partner We put customer experience at the center of your business. Read IDC viewpoint (741 KB) 01 Benefits 02 Solutions 03 Case study 04 Resources 05 IBM Garage IBM has closed its acquisition of Rego Consulting's Adobe Workfront consulting unit. Learn more Smarter experiences start with IBM iX IBM iX® works at the intersection of strategy, design and technology to digitally reinvent your business. We take a human-centered, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business, by design. Watch the IBM iX video (01:38) Benefits Local resources, global scale IBM iX is one of the largest digital and design consultancies in the world, with nearly 60 studios and a global network of strategists, designers, developers and data architects, with deep industry and ISV expertise. End-to-end capabilities IBM iX offers true end-to-end capabilities at scale, from experience strategy to the design, delivery and optimization of employee and customer experiences — harnessing the data, tools and technologies that make them possible. World-class strategic partnerships We work with an unrivaled ecosystem of partners such as Apple, Adobe, Salesforce, Samsung and SAP to create value and differentiation through exceptional customer experiences. Solutions Customer experience consulting We take a human-led approach to reinventing your businesses from the inside out. Harnessing real-time insights, automation and AI, we create experiences aligned to your brand vision to foster employee engagement and consumer loyalty. Discover customer experience strategy and design Consulting across the customer lifecycle We offer customer experience solution consulting and implementation spanning all domains: sales, service, marketing and commerce. We help clients define their strategy, choose the optimal platform(s) based on need and accelerate time-to-value. Learn about marketing platforms consulting E-commerce consulting We are a platform-agnostic e-commerce services provider, delivering consulting, implementation and operations services to help clients deliver seamless omnichannel buying experiences. Explore digital commerce expertise Mobile app development We create transformational mobile experiences using emerging technologies that power businesses and empower customers, fueled by partnerships with Apple and Samsung. Find out about mobile experiences Customer service consulting From contact center to field service, deliver a better experience for agents and customers while reducing costs. Explore smarter contact center Experiencing the US Open like never before IBM partnered with the USTA to deliver all new, all virtual signature experiences for this year's US Open, designed by IBM iX and leveraging IBM Watson® and IBM Cloud®. Explore the US Open experience Resources IDC CX MarketScape IBM is a leader in the 2020 IDC MarketScape for Customer Experience (CX) Improvement Services. Read IDC’s evaluation Activate your CX North Star Bring brand purpose to life with every customer, partner and employee interaction. Download the report Make human experience your organizational compass Companies must shift from customer experience to human experience. Read the blog Customer data is personalization gold Find out about the eight principles for companies to unlock the potential of their data. Learn about the principles Co-create with IBM Garage Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. 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