Beiersdorf Global Service FAQ Contact Imprint About Us Brands Research Sustainability Newsroom Investors Career Home – About Us – Our Profile – Core Values Core Values Our four Core Values have shaped our corporate culture since the very beginning and they are still relevant today. Together with our Blue Agenda strategy, they act as our guiding light, our daily benchmark, ensuring we speak and act consistently across our business at all times. Care We act responsibly towards our colleagues, consumers, brands, our society and our environment. Simplicity We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential. Courage We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity. Trust We say what we mean, keep our promises and treat others with respect. Related Links Our caring culture Stakeholder Enagagement Our history Back to top Beiersdorf global Facts & Figures About Us Milestones Investors Annual and Interim Reports Our brands NIVEA Eucerin La Prairie Hansaplast Brand History Innovation Highlights Contact & Services FAQ Contact Cookie Policy Privacy Policy Conditions of Use Sitemap