Log in Welcome! the commercial real estate brand barometer Norway 2015 See the report below Want an in depth brand analysis of your company? We can help you! Get in touch The 2015 results This is the public part of the survey measuring and ranking the leading commerical real estate companies in the greater city areas of Oslo, Stavanger, Bergen and Trondheim. The ranked companies are measured by four indicators, Familiarity, Proficiency, Assumed Customer Satisfaction and Place to Work. Together they make a Total Brand Strength. All Brands - 2015 Place Company Score 1 0 GC Rieber Eiendom 74 2 3 E.C. Dahls Eiendom 72 3 6 Aspelin Ramm 72 4 -2 Eiendomsspar 71 5 4 Olav Thon 71 6 10 Kjeldsberg Eiendom 71 7 -3 Akershus Eiendom 70 8 -1 Reitan Eiendom 70 9 11 Selvaag 69 10 6 KLP Eiendom 69 11 8 Eiendomsmegler 1 69 12 0 Koteng Eiendom 69 13 -2 Smedvig Eiendom 68 14 4 Hinna Park 67 15 11 OBOS Forretningsbygg 66 16 10 Statsbygg 65 17 -11 Øgreid Eiendom 65 18 4 Höegh Eiendom 65 19 -4 Avantor Eiendomsforvaltning 65 20 -3 DNB Næringseiendom 65 21 6 DNB Næringsmegling 64 22 6 Union Norsk Næringsmegling 64 23 -5 Odfjell Eiendom 64 24 2 Norion Næringsmegling 64 25 11 Pecunia Eiendom 64 26 -14 Entra 63 27 14 Søylen Eiendom 63 28 0 Stor-Oslo Eiendom 63 29 4 Trondheim Kommune 62 30 0 Oslo S Utvikling 62 31 6 Kyte Næringsmegling 62 32 0 Ferd Eiendom 62 33 -15 Norwegian Property 62 34 20 Ragde Eiendom 61 35 -7 Storebrand Eiendom 61 36 2 Malling & Co 61 37 11 Seabrokers Group Eiendom 61 38 -19 Bara Eiendommer 60 39 0 Mustad Eiendom 60 40 0 NHP Eiendom 60 41 -8 Rom Eiendom 60 42 0 Linstow 60 43 -11 Realinvest 60 44 -12 Frydenbø Eiendom 59 45 -3 Braathen Eiendom 59 46 0 Anthon B Nilsen Eiendom 59 47 -10 HAV Eiendom 59 48 -2 Trondheim Havn 59 49 0 Skanska Eiendomsutvikling 59 50 -9 DTZ 59 51 -9 Basale 58 52 3 Møllergruppen Eiendom 58 53 -5 Newsec 58 54 0 Arctic Securities 58 55 0 Schage Eiendom 57 Place Company Score 56 4 Fram Eiendom 57 57 -7 Aberdeen Asset Management 56 58 0 Oxer Eiendom 56 59 0 Telenor Eiendom 55 60 -11 Base Property 55 61 -12 K2 Stavanger 55 62 0 Masiv Eiendom 55 63 -21 Oslo Areal 55 64 0 Pangea Property Partners 54 65 0 Colliers International 54 66 0 Bertel O. Steen Eiendom 54 67 15 Stadsporten 53 68 -26 Trallfa Eiendom 53 69 -12 Zurhaar & Rubb 53 70 -25 Innovasjonspark Stavanger 52 71 6 EGD Property 51 72 -14 Hadrian Eiendom 51 73 -8 Sparebank 1 Gruppen, Eiendom 51 74 5 Backer Holding 51 75 0 Nordea Liv 51 76 -14 Fana Sparebank Næringsmegling 50 77 -18 Bryn Eiendom 50 78 0 Vika Eiendomsutvikling 50 79 0 IKM EIendom 49 80 4 ISS ForvaltningsCompagniet 49 81 0 Bulk Infrastructure 49 82 0 AVA Eiendom 48 83 -12 Tjelta Eiendom 48 84 -10 Aker Eiendomsdrift 48 85 -17 kaph Næringsmegling 47 86 5 Bergen Eiendomsforvaltning 47 87 0 60 Grader Næringsmegling 46 88 -10 Bergen Næringsbygg 46 89 0 Heilo Eiendom 46 90 -18 NAI FirstPartners 46 91 0 MNG Holding 45 92 0 Technopolis 45 93 -26 Atrium CBRE 45 94 0 Persen Skei 45 95 -8 Realia 45 96 -9 Norinvest 44 97 0 AB Eiendommer 44 98 0 Realforum 43 99 -11 Creto Megling 43 100 -25 Rasmussen Eiendom 43 101 -16 Fortin Properties 42 102 -10 Realist Næringsmegling 42 103 -11 Midgardgruppen 42 104 -20 Real Eiendomsmegling 41 105 -11 Moment Eiendom 40 106 -14 Befas Næringsmegling 39 107 -20 Areal Eiendom 39 108 0 ArealPartner Næringsmegling 38 109 -47 GVA CRE Norway 36 Oslo Top 5 - 2015 Place Company Score 1 6 Aspelin Ramm 72 2 -2 Eiendomsspar 71 3 4 Olav Thon 71 4 -3 Akershus Eiendom 70 5 11 Selvaag 69 Trondheim Top 5 - 2015 Place Company Score 1 3 E.C. Dahls Eiendom 72 2 10 Kjeldsberg Eiendom 71 3 8 Eiendomsmegler 1 69 4 -1 Reitan Eiendom 70 5 0 Koteng Eiendom 69 Bergen Top 5 - 2015 Place Company Score 1 0 GC Rieber Eiendom 74 2 -14 Entra 63 3 6 DNB Næringsmegling 64 4 -5 Odfjell Eiendom 64 5 -3 DNB Næringseiendom 65 Stavanger Top 5 - 2015 Place Company Score 1 -2 Smedvig Eiendom 68 2 4 Hinna Park 67 3 8 Eiendomsmegler 1 69 4 -11 Øgreid Eiendom 65 5 11 Seabrokers Group Eiendom 61 Top Realtors Oslo - 2015 1 Akershus Eiendom 70 2 Malling & Co 68 3 DNB Næringsmegling 66 4 Union Norsk Næringsmegling 64 5 DTZ 59 6 Arctic Securities 58 7 Newsec 58 8 Pangea Property Partners 54 9 Colliers International 54 10 Hadrian Eiendom 51 11 NAI FirstPartners 46 12 60 Grader Næringsmegling 46 13 Heilo Eiendom 46 14 Atrium CBRE 45 15 Persen Skei 45 16 Realia 45 17 Realist Næringsmegling 42 18 Real Eiendomsmegling 41 19 Moment Eiendom 40 20 ArealPartner Næringsmegling 38 21 GVA CRE Norway 36 MAJOR BRAND FINDINGS Most commercial real estate brands are falling There has been a significant drop in scores from 2014 to 2015. The average total brand score is now 55.9, compared to last year's 57.2 and this year's winner comes out at 73.6, down from 78.7. The bottom score has fallen less, going from 36.6 to 36.3. Note, however, that several of the weakest brands of 2014 were not included in this year's survey. Strong parent brands Commercial real estate companies that are, or are perceived to be, part of a wider, strong, non-industry brand often benefit significantly from their parent brand. For example: DNB, GC Rieber, KLP, Smedvig, Reitan. Many strong local brands Real estate is local. The same goes for commercial real estate brands. Numerous companies are only present in one geographic market, but have very good brand scores. We also see this in how companies active in multiple markets often have greatly varying scores between regions. Examples include GC Rieber, DNB, NPRO, Basale. Size and familiarity There is a positive correlation between how well a company is known and how positively it is regarded. It is rare for a company with a low familiarity score to do well over all. Clear national leader GC Rieber Eiendom defends its positions from last year. In their market, they have a uniquely strong position, even though their score is down five points. Personalities Having a leader, owner or other figurehead who is widely known within the industry or more broadly, contribute to the company brand. Examples: Olav Thon, Eiendomsspar and Reitan Eiendom and subsidiaries. Malling and Union are catching up to Akershus The long-term growth of Eiendomshuset Malling & Co has them quickly closing in on Akershus Eiendom. Last year's seven point difference is now down to two, as Akershus falls three points and Malling gains two. Looking at brand strength among commercial real estate professionals only, a group who tends to be friendlier to the company than the survey's other respondents are, Union Norsk Næringsmegling has reduced Akershus' eleven point lead to two. A handful of market leaders Apart from Bergen being solid for GC Rieber Eiendom, the other three cities all have a handful of companies contending for the top score. In Stavanger, only 2.6 points separate Smedvig, Hinna Park, Eiendomsmegler 1 and Øgreid, whilst Seabrokers at fifth place is another 5 points down. In Trondheim there are six or seven that spearhead the ranking, with E.C. Dahls Eiendom leading the pack. In Oslo, by far the biggest market for most CRE brands, the quartet of Aspelin Ramm, Eiendomsspar, Olav Thon, and Akershus Eiendom still take the top four places, now edging fifth scoring Selvaag by 1.5 points. GC Rieber Eiendom's total brand strength at 79 points is 13 points ahead of their closest competitor in Bergen while Akershus Eiendom is 8 points ahead of the number two realtor, not just in Oslo, but in every measured market. OTHER FINDINGS Rent levels are going down Commercial real estate professionals in all markets think a drop in rent levels is most likely. The Stavanger-market is especially bearish, dropping from last years -4 to -14. The biggest drop is in Oslo, going from +9 to -4, now drawing with Trondheim which falls ten points from +6. Bergen has the smallest decrease, but coming from a barely positive +3, still ends up second worst at -6. But real estate values are still up Except for Stavanger, where the respondents think real estate values are ripe for a fall (-8), Oslo (+5), Trondheim (+3) and Bergen (+2) expect to see a slight increase. Employment opportunities expected to be quite good Most commercial real estate companies expect to somewhat increase their total staff size over the next year. The industry's employee satisfaction recedes The average industry employee satisfaction is now 75.3, loosing 1.1 point from last year. In Stavanger, satisfaction has decreased with 8 points since 2013, now at 71. Divided on car free city centes, but not in Trondheim Bergen, Stavanger and Oslo are almost neutral, scoring respectively -2, -3 and -4 on the question of car free city centers. Trondheim, at -17, is clearly weighing in for cars between their river. Environmental regulations are too strict Commercial real estate professionals in all four cities agree that the current environmental regulations are too strict, with Oslo (+5) being closest to neutral, and Bergen (+13), Stavanger and Trondheim (both +11) notably less positive to the current regime. What is the Commercial Real Estate Barometer NE annually conduct a widely distributed digital survey, inviting more than 30.000 industry and allied industry professionals to share their view on a set of questions relating to two separate topics. 1. What do those in and close to the industry think about the leading property owners, managers, developers and brokers. 2. What do commercial real estate professionals think about the outlook for the next twelve months in their geographical market. In the 2015 survey, we got ~2300 respondents, of which a bit more than half are commerical real estate professionals. These include industry executives, commentators and thought leaders, politicians as well as industry suppliers and partners. Morten Olaisen CEO Tlf: 907 65 221 Email: mo@ne.no