Home About Us Website Design Mobile Marketing SEO Social Media Marketing Video Marketing Internet Marketing Blog Contact Us You are here: Home > Best Small Business Marketing Solutions Best Small Business Marketing Solutions Posted on January 19, 2013 by Magnetic Marketing in small business marketing If you’re a small business owner who has a local business such as a dentist, attorney, chiropractor, beauty salon or in the home improvement arena, your online marketing strategies need to be a bit different. While so many marketers will steer you down the path that the power is in having a massive list, what good will it do you to have a following of 5,000 people who mostly reside outside your service area? After analyzing several of my clients, performing in depth market research, and what is really effective for them, I discovered the strategies that work best for them in attracting customers and clients that are interested in what they have to offer and how regardless of the industry that they are in, how any small business owner can begin to apply them for great results. Let’s get to it. Use video on your website As a local, small business owner, your strength in building a following that rave about you and your business is your personality. What you need to do is create videos that allow your potential customers and clients to learn more about you before they hire you or by your products or services. A typical question that I get about this is; “What kind of videos should I create?” This should be pretty easy. Take a look at your business. Let’s say that you own a beauty salon, you may want to start a series of videos that show women how to care for their hair between hair appointment visits. You can cover everything from what kinds of shampoos are best for color treated hair to what kinds of conditioners work best for heat damaged hair or what products work best with curly hair. The list of opportunities is endless. What clients have found is that if they do a video showing “how to” use a particular product such as a certain kind of shampoo. They then feature that shampoo at their salon, in most every case they see an increase in sales for that particular product because of that prior exposure. Think about that for a moment, as a small business owner would you rather see your clients purchase the items that they are going to need from you or someone else? There are times that I get a different responds from some of my clients. “Well my business is different.” “I’m in home improvements.” or “I’m in heating and air conditioning”, “I’m a plumber” and the list goes on and on. Let’s take a plumber for example. You can make a video showing people “how to fix your sink”. This is great because when people in your area see your video, not only does it allow them to get to know your better but when they need your service on bigger more complicated jobs they won’t hesitate on calling you. If you prefer not to create instructional videos then create a library of testimonial videos from happy, satisfied customers and clients. What I will say is that the most powerful is a combination of both testimonials about your local business and instructional videos showing off your skills teaching others. This combination solidifies you as the only choice in your area. In tomorrow’s post we will continue to talk about the best small business marketing solutions and how you can implement them in to your business to attract more customers and clients. Related articles Small Business Owners, Design and Marketing Pros: Submit Projects for a Book on Visual Marketing; Deadline Feb. 15 (prweb.com) Small Business Owners find Support with an Online HR Department– Your Partner In HR Launches (prweb.com) Why entrepreneurs don’t care about the small business lending act (venturebeat.com) Tags: Business Marketing Strategies, Business Solutions, Facebook, Linkedin, Local Business, Market Research, Marketers, Marketing, Marketing Solutions, Online Marketing Strategies, Personality, Small Business, Small Business Marketing, Small Business Owner, social media, Twitter About Magnetic Marketing View all posts by Magnetic Marketing → Subscribe Let's get social and connect for great tips. Related Posts: Three Easy Video Tips That Are Often Overlooked Combining Small Business Email Marketing The Best Ways to Use Webinars to Promote Your Products Use the Energy of Viral Advertising and Marketing to Your Advantage HostMonster – The Monster In Internet Website hosting ← The Best Ways to Use Webinars to Promote Your Products Combining Small Business Email Marketing → 4 Responses to “Best Small Business Marketing Solutions” johnmartin April 23, 2011 at 4:32 am # Thanks i am really impress for reading your best blog…. keep the good work carry on…thanks. REPLY Trackbacks/Pingbacks Business marketing solutions - May 24, 2011 […] Best Small Business Marketing Solutions | Internet Marketing For … Apr 23, 2011 … As small business owner who has a local business your online marketing strategies need to be a bit … […] Three Easy Video Tips That Are Often Overlooked | Internet Marketing For Small Business Near Schaumburg IL | Local Web Marketing Solutions For Small Business Owners - August 2, 2011 […] business and how you are perceived by your clients and customers. Just remember to follow these easy video tips for an even greater […] Three Easy Video Tips That Are Often Overlooked « Search Engine Placement – Web Tonight USA - October 9, 2011 […] business and how you are perceived by your clients and customers. Just remember to follow these easy video tips for an even greater […] Leave a Reply Name (Required) Email (Required) Website Let’s Connect Let's get social and connect for great tips. 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