cogent.co.uk uses cookies to enhance your experience. Find out more about cookies. Close The act of looking for and moving into a new home is an inertia buster that sees consumer spending behaviour change dramatically. But how do our mindsets change when we’re in moving mode and how does that influence purchase behaviour? For the first time, our Moving Minds attitudinal study identifies eight home mover tribes, and explores how brands might effectively engage with them when they’re most likely to spend. Tribe Seekers Seekers are modest earners living in properties and areas chosen for affordability. The area is an issue for them. So, in moving home, they’re seeking an area with a community that better reflects them. Download the whitepaper Thoughts. Why targeting home movers is so important in the age of COVID19. In the first 12 months after moving, we spend roughly the same on home improvements as we do in the five years that follow. Now more than ever, brands in the home and property sector are faced with a huge opportunity. Read More Friends are the biggest influencers of those moving home in the West Midlands, above family or estate agents. Friends are the strongest influencing factor for West Midlanders seeking advice when moving home, above family or estate agents. Read More 01 / 010 Case studies. Hozelock. Reasserting Hozelock’s dominant position in the marketplace. Read More Love AGA. Relaunching the iconic AGA cooker. Read More Yorkshire Water. Rallying regional pride with a utilities company. Read More Crucial Trading. Giving retailers a clear story to tell. Read More Bensons for Beds. Targeting home movers to drive sales. Read More Hexagon Apartments. Launching an exclusive new development to high net worth individuals. Read More Marketing Birmingham. Helping people make home moving decisions. Read More CAREERS – JOIN THE HIVE PRIVACY POLICY TELEPHONE: 07850774895 COPYRIGHT © 2021 COGENT LTD

SOCIAL MEDIA. COMPELLING COMMUNICATIONS CONTENT. Social Media Marketing Our social media specialists sit within tea-round-sharing proximity of our PR team– working together as one team to create compelling communications content that ensure our client’s brands ‘feel’ consistent to their target audiences, wherever they appear. They’re the team that keep us abreast of the cultural and technological trends that affect how people behave and interact in social spaces and advise on the best way for brands to be part of experience or conversation. They also work closely with our digital media specialists to make sure the combination of organic content, channel, and paid media work together to deliver results for our clients. EXPLORE MORE EXPLORE MORE EXPLORE MORE CAREERS – JOIN THE HIVE PRIVACY POLICY TELEPHONE: 0121 627 5040 COPYRIGHT © 2021 COGENT ELLIOTT LTD We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok