Our products Industries Consulting Technologies Insights Join us Impacts Contact us EN Contact us Programmatic Media Trading Social media, display, native ads, video, audio, keywords… How to efficiently deploy a programmatic strategy to answer your marketing needs. What is media trading? Media trading consists in buying advertising space (banners, packaging, videos, native ads, audio…) in real time through a principle of automated auctions (Real Time Bidding) on sites that make all or part of their inventory available on market places (adexchange). Programmatic purchasing made by our agency can enable you to meet different marketing challenges: Awareness: build and strengthen your brand’s awareness, support the launch of a new product, support a new communication campaign… Acquisition: Engage a relationship with the target audience in order to establish a link with them with the right message, at the right time and in the right context! Conversion: generate new subscribers, application downloads, sales, recruit new customers… Loyalty: capitalize on the power of programmatic to continue the discussion with your consumers to ensure their satisfaction The added value of our agency Independent and agnostic approach We work with a large number of platforms and are very well connected with the actors in the digital ecosystem, in addition to having our own proprietary tracking and optimization tools Transparency & brand safety Our proprietary tracking and optimization solution allows you to follow the campaign performances in real time Strong expertise in data marketing Our data science team creates complex and effective algorithms, and analyzes the available data to implement the most efficient strategies The key points of a successful programmatic activation: BRIEF Understanding your business needs STRATEGY A tailor-made approach to choose the right targets, messages, formats, platforms, etc. IMPLEMENTATION Campaign launch OPTIMIZATION & LEARNINGS Daily checks on results to adjust strategies and share on insights from the campaign This could also interest you: SUCCESS STORY SEB GROUP How to build a strategy around Youtube Ads? A Moulinex campaign covering the entire conversion tunnel SUCCESS STORY KIKO How to drive customers to store using Snap? A test protocol via a drive-to-store campaign on Snapchat. SUCCESS STORY SOFINCO How to boost your acquisition strategy using Amazon data? Leverage Amazon data to generate online financing requests 123 Let’s keep in touch Our products Industries Consulting Technologies Insights Join us Impacts Contact us We are here! 6°C Paris 3°C London 1°C New York -4°C Montreal Financial news Data protection and privacy charter Information for our partners Legal notices Opt-out cookies © 2021 numberly. All Rights Reserved. Hello, The cookies that are used on this website allow us to: Offer you an enjoyable experience, whether on our website today or throughout our conversations in the future. Identify your interests on our website and better measure our audience (we like numbers!). Here is the link to our cookie policy. LEARN MORE AND CUSTOMIZE REJECT ACCEPT