Contact Us Login Search Learn Solutions Industries Customers Platform Resources Company Request Demo Treasure Data Privacy Statement Last modified: May 4, 2021 Treasure Data, Inc. and our subsidiaries and affiliates (collectively, “Treasure Data“, “we“, or “us“) respect your privacy and commit to protecting it through our compliance with the practices described in this policy. This policy describes our practices for collecting, using, maintaining, protecting, and disclosing the personal data we collect from you or that you provide when you visit our websites or other digital properties, communications, or forms that link or refer to this policy (our “Website“), and through other means such as our and our partners’ events, sales, and marketing activities. Treasure Data is the controller of your personal data as described in this policy. This policy does not apply to our processing of personal data as a processor on behalf of customers. Our obligations as a processor are subject to our agreement with customers and any applicable laws. The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit. Please read this policy carefully to understand our policy for processing and storing your personal data. By engaging with our Website, you accept and consent to the practices described in this policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued engagement with our Website after any such revisions indicates that you accept and consent to them, so please check the policy periodically for updates. QUICK LINKS DATA WE MAY COLLECT ABOUT YOU HOW WE COLLECT DATA ABOUT YOU COOKIES AND AUTOMATED DATA COLLECTION TECHNOLOGIES HOW WE USE YOUR PERSONAL DATA DISCLOSURE OF YOUR PERSONAL DATA YOUR PERSONAL DATA USE CHOICES JURISDICTION-SPECIFIC PRIVACY RIGHTS CROSS-BORDER DATA TRANSFERS DATA SECURITY DATA RETENTION AND DELETION CHILDREN’S ONLINE PRIVACY CHANGES TO OUR PRIVACY POLICY CONTACT INFORMATION DATA WE MAY COLLECT ABOUT YOU We collect and use different types of data from and about you including: Personal data that identify you, such as your name, postal address, email address, telephone number, user name, or other similar identifier (“personal data“). Non-personal data that does not reveal your identity or relate to you, such as demographic information, statistics, or aggregated information, that we derive from personal data. Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, or operating system and platform. Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information, methods used to browse away from the page, or any phone number used to call our customer service number. If we combine or connect non-personal, technical, or demographic data with personal data so that it identifies an individual, we treat the combined information as personal data. HOW WE COLLECT DATA ABOUT YOU We use different methods to collect data from and about you including through: Direct interactions. You may give us information about you by filling in forms or by corresponding with us by phone, email or otherwise. This includes information you provide when you create an account, subscribe to our service, search for a product, place an order, participate in discussion boards or other social media functions on our Website, enter a competition, promotion or survey, and when you report a problem with our Website. Automated technologies or Interactions. As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions and patterns as specified above. We collect this information by using cookies, server logs, and other similar technologies (see Cookies and Automatic Data Collection Technologies). Third parties or publicly available sources. We may receive information about you if you visit other websites employing our cookies or from third parties including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, data brokers, or aggregators. User contributions. You may provide information for us to publish or display (“post”) on public Website areas or transmit to other Website users or third parties (collectively, “User Contributions“). You submit User Contributions for posting and transmission to others at your own risk. Although we limit access to certain pages or you may set certain privacy settings for User Contributions by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of any Website users with whom you choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions. COOKIES AND AUTOMATED DATA COLLECTION TECHNOLOGIES Our Website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other Website users. This helps us deliver a better and more personalized service when you browse our Website. We store your preferences so we may customize our Website according to your individual interests, speed up your searches, and recognize you when you return to our Website. Cookies also allow us to improve our Website by enabling us to estimate our audience size and usage patterns, collect information about how visitors use our Websites, including which pages visitors go to most often and if they receive error messages from certain pages. The information is used to improve how the Websites function and perform. We may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Click here for information on how you can opt out of behavioral tracking on this Website and click here for information on how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking. The accepted Cookie Settings will apply to treasuredata.com and all of its subdomains. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, certain parts of our Website may become inaccessible and certain features may not work correctly. Unless you adjust your browser settings to refuse cookies, our system will issue them. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy Our Website pages and emails may contain web beacons that permit us to count website page visitors or email readers, or to compile other similar statistics such as recording Website content popularity or verifying system and server integrity. HOW WE USE YOUR PERSONAL DATA We use your personal data to provide you with products, offer you services, communicate with you, deliver advertising and marketing, or to conduct other business operations, such as using data to improve and personalize your experiences. Examples of how we may use the personal data we collect include to: Present our Website and provide you with the information, products, services, and support that you request from us. Fulfil the purposes for which you provided the data or that were described when it was collected. Notify you about changes to our Website, products, or services. Administer our Website and conduct internal operations, such as troubleshooting, data analysis, testing, research, statistical, and survey purposes. Improve our Website, products or services, marketing, or customer relationships and experiences. Measure or understand the effectiveness of the advertising we serve to you, and to deliver relevant advertising to you; Make suggestions and recommendations to you about goods or services that may interest you. We may use personal data to contact you about our own services that may be of interest to you. If you do not want us to use your data in this way, please check the relevant box located on the form where we collect your data in the registration form or let us know your preference by clicking here. We may use personal data to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. DISCLOSURE OF YOUR PERSONAL DATA We may share your personal data with: Any member of our corporate group, which means our subsidiaries, our ultimate holding company and its subsidiaries, and our affiliates. Business partners, suppliers, service providers, sub-contractors, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization). We contractually require these third parties to keep the personal data confidential and use it only for the contracted purposes. Advertisers and advertising networks that require the data to select and serve relevant ads to you and others. We do not disclose data about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may use such aggregate information to help advertisers reach the kind of audience we want to target. To fulfil the purpose for which you provide it. For any other purposes that we disclose when you provide the data. With your consent. We may also disclose your personal data to third parties: In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. To a buyer or other successor in the event of merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. To comply with any court order, law, or legal process, including responding to any government or regulatory request. To enforce or apply our terms of use and other agreements. To protect the rights, property, or safety of our business, our employees, our customers, or others. YOUR PERSONAL DATA USE CHOICES We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanism: Promotional Offers. If you do not want us to use your email address/contact information to promote our own products and services, you can opt out by checking the relevant box located on the form where we collect your data or the Data Subject Request Form. This opt-out does not apply to information provided to Treasure Data a result of a product purchase, warranty registration, product service experience, or other transactions. Third-Party Advertising. If you do not want us to share your personal data with unaffiliated or non-agent third parties for promotional purposes, you can opt-in/opt-out by checking the relevant box located on the form where we collect your data or the Data Subject Request Form. Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly. For more information about tracking technologies, please see Cookies and Automatic Data Collection Technologies. Our Website may, from time to time, contain links to and from the websites of our partner networks, or include plug-ins enabling third-party features. If you follow a link to any third-party website or engage a third-party plug-in, please note that these third parties have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties. You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. You may also send requests about your contact preferences and changes to your information by submitting a request using the Data Subject Request Form. Accessing and Correcting Your Personal Data You can make a request to access, review, and change your personal data by submitting a request using the Data Subject Request Form. JURISDICTION-SPECIFIC PRIVACY RIGHTS EEA, UNITED KINGDOM AND SWITZERLAND USERS ONLY: If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following data protection rights: right to access, rectification, deletion, restriction of processing, data portability, right to object, and right not to be subject to automated individual decision making. You can exercise any of these data protection rights by completing our Data Subject Request Form. Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. We will normally collect personal data from you only where we have your consent to do so, where we need the personal data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal data from you. If we collected and processed your personal data with your consent, you can withdraw your consent at any time by filling out our Data Subject Request Form. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent. To submit a complaint to a data protection authority about our collection and use of your personal data, you can contact the data protection authority in your jurisdiction. CALIFORNIA USERS ONLY: The California Consumer Privacy Act of 2018 (“CCPA”), effective as of January 1, 2020, requires businesses that collect personal data of California residents to make certain disclosures regarding how they collect, use, and disclose such information. Treasure Data does not sell personal data as sale to be defined by the CCPA and its implementing regulations. The sources from which we collect personal data are described in Sections 1, 2, 3, and 4 above. We collect personal data identified in this policy to communicate with you, for marketing and promotional purposes, to provide and improve our services, and other purposes set forth in Sections 5 and 6 above. The CCPA gives California residents the right to make the following requests with regard to the information we collect about them: (i) the right to request a copy of personal data we collected or disclosed for a business purpose over the past 12 months; (ii) the right to request deletion of personal data we collected, subject to certain exemptions; (iii) the right to know about the personal information we collect about them and how it is used and shared; (iv) the right to opt-out of the sale of their personal information; and (vi) the right to non-discrimination for exercising their CCPA rights. You can submit a copy, deletion or right-to-know request online by completing Treasure Data’s Data Subject Request Form. Treasure Data will verify that the information you submit matches our records before we fulfill the request. Treasure Data does not discriminate against you for exercising your rights or offer you financial incentives related to the use of your personal data. CROSS-BORDER DATA TRANSFERS We may process, store, and transfer the personal data we collect, in and to a country outside your own, with different privacy laws that may or may not be as comprehensive as your own. We store and process personal data in: (i) any country where we have facilities, and (ii) any country in which we engage service providers. A list of Treasure Data’s offices is available at www.treasuredata.com/contact-us/. We will protect your personal data when it is transferred outside of these jurisdictions by processing it in a territory that provides an adequate level of protection for personal data, or otherwise implementing appropriate safeguards to protect your personal data. These include the use of approved Standard Contractual Clauses or another lawful transfer mechanism. DATA SECURITY The security of your personal data is very important to us. We use physical, electronic, and administrative safeguards designed to protect your personal data from loss, misuse, and unauthorized access, use, alteration, or disclosure. We store all personal data you provide to us behind firewalls on servers employing security protections. The transmission of information via the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Website. Any transmission of personal data is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website. DATA RETENTION AND DELETION We will retain your personal data if we have a business need to do so or for as long as is needed to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (for example, to comply with applicable legal, tax or accounting requirements). When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymize it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible. CHILDREN’S ONLINE PRIVACY We do not direct our Website to minors and we do not knowingly collect personal data from children under 16 or as defined by local legal requirements. If we learn we have mistakenly or unintentionally collected or received personal data from a child without appropriate consent, we will delete it. CHANGES TO OUR PRIVACY POLICY We will post any changes we may make to our privacy policy on this page and indicate on the Website home page that we updated this privacy policy. If the changes materially alter how we use or treat your personal data, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page. Please check back frequently to see any updates or changes to our privacy policy. CONTACT INFORMATION Please address questions, comments, and requests regarding this privacy policy and our privacy practices to privacy@treasure-data.com. You can also contact us via postal mail at: Treasure Data, Inc. Attention: Privacy Office 800 W. El Camino Real, Suite 180 Mountain View, CA 94040 United States LEARN Why Use a CDP CDP Vendor Selection Why Choose Treasure Data Difference Between CDP and DMP CDP Academy What is a CDP? What is Customer Data Management? 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