Home What we do Our thinking Our work Who we are Careers BOOK A STRATEGY CALL Real thought leadership For brands with big ideas BOOK A FREE STRATEGY CALL B2B content doesn’t have to be boring. Your audience deserves better and so do you. Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact. Real thought leadership... Repositions your brand Use provocative thinking to change the way audiences view your company. Raises awareness Unveil profile-building content that increases share of voice and leads to stronger market share. Ignites conversations Present timely insight and inspire audiences to take action. Builds relationships Strengthen relationships with existing clients and turn them into loyal advocates. CASE STUDIES BRAND AWARENESS CAMPAIGN + piece of media coverage Read more about Hogan Lovells: The Litigation Landscape BRAND ADVOCACY CAMPAIGN 0% of top clients engaged by key findings report and other content Read more Read more about Vontobel 1 / 6 Set up for success We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals. + More on Longitude Strategy Find a better story We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity. + More on Longitude Insights Engage your audience We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader. + More on Longitude Campaigns Reach the people who matter As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums. + More on FT Amplification NEW EBOOK - Influence and impact: The true measures of successful content The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too. What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked? DOWNLOAD NOW OUR THINKING Listen up: Six audio marketing trends in B2B thought leadership 15 years ago, marketers barely acknowledged audio. Today, it’s a critical part of the content mix. Are you up to date with the latest audio marketing trends? In the early days of the pandemic,… Read more about Trends 2022: Our thought leadership predictions for the year ahead Trends 2022: Our thought leadership predictions for the year ahead BY ROB MITCHELL Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to place their bets for the coming year. In 2021, the world adjusted to new realities.… Read more Read more about Sustainability thought leadership: How to get attention 1 / 6 Cookies on Longitude Sites We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing. Manage cookies ACCEPT & CONTINUE Real thought leadership. For brands with big ideas. © Longitude Research Ltd Privacy Policy Cookie Policy Tax Policy Head Office Longitude Bracken House 1 Friday Street London EC4M 9BT Proud supporter of Room to Read