Monday–Friday: 7AM–9PM ET Saturday: 8AM–8PM ET Alignment of Interests PURE’s member-owned model means that the interests of our membership are not at odds with delivering returns to disinterested shareholders. We focus on doing what’s right for our members and are able to deliver excellent service while saving them an average of 20% per year. Commitment to Transparency We serve smart, sophisticated people who want to know where their money is going, how prices are set, and how PURE is being managed. So we tell them. We issue an annual report each year, share Pricing Principles for how rates are set, and provide a detailed look into the governance of PURE. Dedication to Service We deliver a service experience that minimizes the demands on our members' time by providing a variety of resources to prevent losses, assist in the claim process and beyond. Uniquely Structured PURE's unique structure creates alignment between our members and an elite group of outside shareholders. Proven Leadership Ross Buchmueller is the CEO of the PURE Group of Insurance Companies. His career spans more than 30 years and has been exclusively focused on the specialized property & casualty insurance needs of high net worth individuals and families. After spending more than a decade at The Chubb Group, Ross founded AIG’s Private Client Group and served as its president for more than six years. After witnessing firsthand the inefficiencies in the high net worth insurance market, he decided to do something about it: In early 2006, he and two colleagues, Martin Hartley and Jeffrey Paraschac, set out to create an insurance company designed to reduce the natural conflicts that exist between shareholders and policyholders and provide exceptional coverage, service and significant savings. We were able to look at the natural conflicts between policyholders and shareholders, and design a business that would create this alignment, and that's what we've done. ROSS BUCHMUELLER President & Chief Executive Officer FOR MEMBERS FOR POTENTIAL MEMBERS FOR BROKERS ABOUT US COVERAGES SERVICES CONTACT US CONTACT US AGREEMENTS LEGAL NOTICES PRIVACY POLICY SITEMAP *Based on the rate per million dollars of Personal Excess Liability coverage, for limits greater than $10 million, as filed by other high net worth carriers. PURE Insurance is the marketing name used to refer to Privilege Underwriters Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer, as well as other entities in the PURE Group of Insurance Companies. This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. Coverage may not be available in all jurisdictions. Average annual savings on homeowners insurance for members nationwide who reported prior carrier premiums from Aug 2018 through Aug 2019. Actual savings, if any, may vary. Referral rate based on 2018 Bain study and 2017 PURE annual member survey. While future SSA allocations are not guaranteed, PURE has made an allocation in each of the past six consecutive years. Please see our legal notices for terms of service relating to intellectual property, copyright and trademarks. Copyright © 2021 PURE Risk Management, LLC. All Rights Reserved. Important Cookie Policy Information PURE uses cookies to make our website easier to use and deliver relevant ads to prospective members. These cookies are small text files that contain a string of alphanumeric characters. They are generated and stored on a user’s computer when an Internet browser (i.e. Chrome or Firefox) visits the PURE website or views one of PURE’s online ads. These cookies do not collect any personally identifiable information. For more information about our cookie usage, please click here. By using this site, you agree that we can place these types of cookies on your device. If you choose to change your cookie settings, you will be presented with this message the next time you visit. Accept All Cookies