ANNOUNCEMENT: InStore Audio Network Access Expands Quotient’s Programmatic OOH Offerings Read More Close Quotient COVID-19 Data Dashboard We understand that this is a difficult time for everyone—from the advertisers and retailers trying to navigate this current climate to the consumers looking for answers. We are figuring this out together. Quotient will continue to be a trusted partner—delivering insights, education and strategic advice for our clients and partners that face new challenges during this time. Grocery Dollar Spend Lift Week-over-week trends for grocery in-store dollar spend lift by city. (*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.) Atlanta Boston (Manchester) Charlotte Chicago Dallas - Fort Worth Denver Greensboro - High Po... Greenville - Spartan... Las Vegas Los Angeles Nashville New Orleans New York Philadelphia Phoenix Portland, OR Raleigh - Durham (Fa... San Francisco - Oakl... Tampa - Saint Peters... Washington DC (Hager... Reset Select All Select Cities To View 08/31 10/05 11/09 12/14 01/18 02/22 03/29 05/03 06/07 07/12 08/16 09/20 10/25 -20% 0% 20% 40% 60% 80% 100% 120% -27.5% 143.5% Drag chart to view Quotient Insight: Grocery spend lift continues to be strong during the pandemic as shoppers eat at home instead of going out. We continue to see higher grocery sales compared to pre-COVID most weeks across DMAs. View Analysis Specifications Grocery Transaction Lift Week-over-week grocery in-store transactions trends by city. (*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.) Atlanta Boston (Manchester) Charlotte Chicago Dallas - Fort Worth Denver Greensboro - High Po... Greenville - Spartan... Las Vegas Los Angeles Nashville New Orleans New York Philadelphia Phoenix Portland, OR Raleigh - Durham (Fa... San Francisco - Oakl... Tampa - Saint Peters... Washington DC (Hager... Reset Select All Select Cities To View 08/31 10/05 11/09 12/14 01/18 02/22 03/29 05/03 06/07 07/12 08/16 09/20 10/25 -40% -20% 0% 20% 40% 60% 80% 100% 120% -52.3% 140.9% Drag chart to view Quotient Insight: While many consumers limited their trips to the grocery store at the beginning of COVID, our data shows that people are continuing to make trips. Transaction data shows that we are reaching pre-COVID levels. View Analysis Specifications Top 10 Product Categories by Sales Lift As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week. Week of 11/08-11/14 1Christmas Candy 2Cream Cheese 3Whipped Cream 4Broth 5Potatoes 6Cookware 7Sweetened Cocoa Powder 8Walnuts 9Cookie Dough 10Grean Beans Week of 11/01-11/07 1Walnuts 2Sweetened Cocoa Powder 3Corn Kernels 4Grean Beans 5Italian Sausage 6Nutritional Supplements 7Butter 8Sports Drinks 20 pk 9Mixed Pre-cut Veggies 10Liquid Laundry Detergent Week of 10/25-10/31 1Frozen Thin Crust Pizza 2Mixed Pre-cut Veggies 3Bakery Cookies 4Butter 5Fresh Onions 6Frozen Ground Beef 7Baking Chocolate Chips 8Premium Tequila 9Alcoholic Cider 10Domestic Beer Week of 10/18-10/24 1Wet Dog Food 2Butter 3Yogurt Multi-Pack 4Fresh Onions 5Cookie Dough 6Nutritional Supplements 7Chocolate Candy 8Pudding 9All Purpose Flour 10Liquid Laundry Detergent Week of 10/11-10/17 1Cookie Dough 2Nutritional Supplements 3Detergent Booster Beads 4Baking Chocolate Chips 5Liquid Laundry Detergent 6Salted Snack Variety Packs 7Sports Drinks 20 pk 8Sandwiches & Subs 9Frozen Breaded Shellfish 10Multi-Serve Frozen Entrees Week of 10/04-10/10 1Nutritional Supplements 2Salted Snack Variety Packs 3Marinara Pasta Sauce 4Dry Seasoned Blends 5Frozen Breaded Fish 6Liquid Laundry Detergent 7All Purpose Flour 8Frozen Breaded Shellfish 9Lemonade Drink 10Pudding Week of 09/27-10/03 1Liquid Laundry Detergent 2Paper Towel 8+ pk 3Italian Sausage 4Baking Chocolate Chips 5All Purpose Flour 6Frozen Breaded Shellfish 7Multi-Serve Frozen Entrees 8Frozen Ground Beef 9Sports Drinks 20 pk 10Alcoholic Cider Week of 09/20-09/26 1Fresh Peppers 2Fresh Onions 3Premium Cookies 4Sports Drinks 20 pk 5Alcoholic Cider 6Refrigerated Entrees 7Multi-Serve Frozen Entrees 8Snack Bar 9Mozzarella 10Premium Tequila Week of 09/13-09/19 1Multi-Serve Frozen Entrees 2Salted Snack Variety Packs 3Alcoholic Cider 4Coffee Drinks 5Remoulade Sauce 6Tequila 7Malt Beverages 8Rolls & Buns 9Ice 10Sports Drinks 20 pk Week of 09/06-09/12 1Snack Bar 2Pudding 3Lemonade Drink 4Sandwich or Sub 5Mozzarella 6Malt Beverages 7Enhanced Water 8Sports Drinks 20 pk 9Rolls & Buns 10Domestic Beer Week of 08/30-09/05 1Baked Beans 2Frozen Seafood 3Alcoholic Cider 4Sushi 5Lemonade Drink 6Premium Tequila 7Enhanced Water 8Rolls & Buns 9Hot Dog 10Ice Week of 08/23-08/29 1Alcoholic Cider 2Rolls & Buns 3Snack Bar 4Ice 5Lemonade Drink 6Enhanced Water 7Mozzarella 8Novelty Ice Cream 9Malt Beverages 10Hot Dog Week of 08/16-08/22 1Salami 2Healthy Novelty Ice Cream 3Mozzarella 4Domestic Beer 5Ice 6Frozen Ground Beef 7Lemonade Drink 8Malt Beverages 9Fresh Peppers 10Sushi Week of 08/09-08/15 1Ice Cream Cake 2French Wine 3New Age Fruit Drink 4Premium Tequila 5Malt Beverages 6Enhanced Water 7Hot Dog Bun 8Hot Dog Beef 9Healthy Novelty Ice Cream 10Lemonade Drink Week of 08/02-08/08 1Domestic Beer 2Fresh Fruit 3Tequila 4Sandwich or Sub 5Hot Dog Beef 6Malt Beverages 7Mozzarella 8Ice 9Sports Drinks 20 pk 10Enhanced Water Week of 07/26-08/01 1Lemonade Drink 2Hamburger Bun 3Sandwich or Sub 4Sports Drinks 20 pk 5Hot Dog Bun 6Baked Beans 7Enhanced Water 8Specialty Ice Cream 9Hot Dog Beef 10Sushi Week of 07/19-07/25 1Frozen Ground Beef 2Ice 3Healthy Specialty Ice Cream 4Sushi 5Baked Beans 6Malt Beverages 7Fresh Fruit 8Hot Dog Meat 9Enhanced Water 10Tequila Week of 07/12-07/18 1Tequila 2Strawberries 3Enhanced Water 4Malt Beverages 5Hot Dog Beef 6Ice 7Rolls & Buns 8Frozen Ground Beef 9Specialty Ice Cream 10Fresh Fruit Week of 07/05-07/11 1Sports Drinks 20 pk 2Sushi 3Baked Beans 4Dometic Beer 5Fruit 6Malt Beverages 7Mozzarella 8Water 9Dry Seasoning Blend 10Strawberries Week of 06/28-07/04 1Hot Dog Beef 2Barbecue Sauce 3Fresh Fruit 4Hamburger Bun 5Malt Beverages 6Lemonade Drink 7Alcoholic Cider 8Ice 9Imported Beer 10Specialty Ice Cream Week of 06/21-06/27 1Frozen Ground Beef 2Ice 3Alcoholic Cider 4Strawberries 5Healthy Specialty Ice Cream 6Malt Beverages 7Hamburger Bun 8Domestic Beer 9Sports Drinks 20 pk 10Graham Cracker Week of 06/14-06/20 1Ground Beef 2Ice 3Ice Cream Cake 4Sports Drink 5Hot Dog Bun 6Hot Dog 7Baked Beans 8Hamburger Bun 9Strawberries 10Lemonade Drink Week of 06/07-06/13 1Strawberries 2Fresh Peppers 3Ice Cream Cake 4Malt Beverages 5Baked Beans 6Healthy Ice Cream 7Ice Cream 8Domestic Beer 9Lemonade Drink 10Sushi Week of 05/31-06/06 1Ground Beef 2Hot Dog 3Hot Dog Bun 4Sports Drink 5Ice 6Baked Beans 7Hamburger Bun 8Strawberries 9Lemonade Drink 10Graham Cracker Week of 05/24-05/30 1Barbecue Sauce 2Mayonnaise 3Ice 4Baked Beans 5Rolls & Buns 6Sushi 7Strawberries 8Tequila 9Ground Beef 10Domestic Beer Week of 05/17-05/23 1Strawberries 2Barbecue Sauce 3Peppers 4Tequila 5Lemonade Drink 6Healthy Ice Cream 7Baked Beans 8Hot Dog 9Hamburger Bun 10Hot Dog Bun Week of 05/10-05/16 1Ground Beef 2Strawberries 3Sports Drink 4Hot Dog 5Hot Dog Bun 6Baked Beans 7Sushi 8Pudding 9Ice Cream 10Seasoning Blend Week of 05/03-05/09 1French Wine 2Tequila 3Ice Cream Cake 4Graham Cracker 5Fozen Shellfish 6Seasoning Blend 7Malt Beverages 8Fresh Peppers 9Italian Wine 10Baked Beans Week of 04/26-05/02 1Graham Cracker 2Domestic Beer 3Fresh Peppers 4Malt Beverages 5Baked Beans 6Novelty Ice Cream 7Sports Drink 8Frozen Ground Beef 9Hamburger Bun 10Strawberries Week of 04/19-04/25 1Strawberries 2Sports Drink 3Allergy Remedy 4Hot Dog 5Baked Bean 6Pudding 7Tequila 8Hamburger Bun 9Lemonade Drink 10Graham Cracker Week of 04/12-04/18 1Pudding 2Domestic Beer 3Healthy Ice Cream 4Baked Beans 5Lemonade Drink 6Alcoholic Cider 7Malt Beverages 8Hot Dog 9Hot Dog Bun 10Hamburger Bun Week of 04/05-04/11 1Allergy Remedy 2Hot Dog 3Hot Dog Bun 4Hamburger Bun 5Frozen Ground Beef 6Seasoning Blend 7Ketchup 8Pudding 9Domestic Beer 10Flavored Malt Beverage Week of 03/29-04/04 1Rolls & Buns 2Cream Cheese 3Potatoes 4Mayonnaise 5Baked Beans 6French Wine 7Hash Browns 8Whipped Topping 9Ice Cream Cake 10Butter Week of 03/22-03/28 1Ice Cream Cake 2Allergy Remedy 3Graham Cracker 4Lemonade Drink 5Frozen Fish 6Fresh Herbs 7Strawberries 8Sports Drink 9Baking Chocolate Chip 10Tequila Week of 03/15-03/21 1Frozen Ground Beef 2Sandwich Swiss Cheese 3Strawberries 4Frozen Seafood 5Tequila 6Carrots 7Peppers 8Walnut 9Potatoes 10Onions Week of 03/08-03/14 1Carrots 2Peppers 3Potatoes 4Sandwich Swiss Cheese 5Dry Seasoning Blend 6Onions 7Mozzarella 8Frozen Fruit 9Sports Drink 10Strawberries Week of 03/01-03/07 1Sports Drink 2Tequila 3Frozen Ground Beef 4Dry Seasoning Blend 5Brown Eggs 6Refrigerated Lemonade 7Fresh Herbs 8Frozen Fruit 9Pasta Dumplings 10Fresh Peppers Week of 02/22-02/28 1Frozen Shellfish 2Tequila 3Frozen Beef 4Albacore Tuna 5Flour 6Egg Substitute 7Frozen Entree 8Butter 9Onions 10Frozen Fruit Week of 02/15-02/21 1Fresh Peppers 2Albacore Tuna 3Frozen Breaded Fish 4Family Frozen Entree 5Butter 6Egg Substitute 7Frozen Ground Beef 8Strawberries 9Mozzarella 10Sushi Week of 02/08-02/14 1Valentine's Day Candy 2Baking Chocolate Chip 3Italian Wine 4French Wine 5Sushi 6Sparkling Wine 7Imported Cheese 8Fresh Herbs 9Flour 10Frozen Seafood Week of 02/01-02/07 1Cream Cheese 2Frozen Chicken 3Valentine's Day Candy 4Deli Tray 5Italian Sausage 6Barbecue Sauce 7Guacamole 8Imported Cheese 9Hot Dog 10Onions Week of 01/25-01/31 1Fire Logs 2Onions 3Peppers 4Marinara Pasta Sauce 5Chocolate Chips 6Cauliflower 7Butter 8Flour 9Cookie Dough 10Vitamins Week of 01/18-01/24 1Fresh Peppers 2Vitamins 3Frozen Ground Beef 4Precut Vegetables 5Cauliflower 6Frozen Shellfish 7Frozen Pizza 8Sushi 9Frozen Fruit 10English Muffin Week of 01/11-01/17 1Onions 2Frozen Seafood 3Sushi 4English Muffin 5Pasta Sauce 6Lettuce 7Butter 8Frozen Fruit 9Olive Oil 10Dry Seasoning Blend Week of 01/04-01/10 1Vitamins 2Vitamin C 3Cauliflower 4Fresh Peppers 5Pasta Dumplings 6Egg Substitute 7Precut Vegetables 8Immune Supplement 9Frozen Entree 10Fresh Herbs Week of 12/28-01/03 1Sparkling Wine 2Champagne 3French Wine 4Italian Wine 5Frozen Appetizer 6Deli Tray 7Fire Logs 8Vitamins 9Frozen Pizza 10Frozen Cheese Appetizer Week of 12/21-12/27 1Deli Tray 2Cookware 3Sparkling Wine 4Champagne 5Fresh Herbs 6Cocoa 7Baking Chocolate Chip 8Cream Cheese 9Butter 10Refrigerated Cookie Dough Week of 12/14-12/20 1Green Beans 2Fire Logs 3Tequila 4Mozzarella 5French Wine 6Sausage 7Christmas Candy 8Flour 9Refrigerated Cookie Dough 10Walnut Week of 12/07-12/13 1Christmas Candy 2Cocoa 3Walnut 4Pasta Sauce 5Sausage 6French Wine 7Frozen Entree 8Cream Cheese 9Baking Chocolate Chip 10Bakery Cookies Week of 11/30-12/06 1Christmas Candy 2Sweetened Cocoa 3Flour 4Refrigerated Cookie Dough 5Premium Grocery Cookies 6English Muffin 7Granulated Sugar 8Refrigerated Pasta 9Vitamins 10Bagel Flavored Seasoning Week of 11/23-11/29 1Cookware 2Fresh Herbs 3Whipping Cream 4Rolls 5Italian Wine 6Sausage 7Aluminium Foil 8Broth 9Deli Tray 10French Wine Week of 11/16-11/22 1Grean Beans 2Butter 3All Purpose Flour 4Cookware 5Cream Cheese 6Walnut 7Sausage 8Corn Whole Kernel 9Fresh Herbs 10Potatoes Week of 11/09-11/15 1Christmas Candy 2Butter 3Walnut 4Toilet Paper 5Sausage 6Cookware 7Paper Towels 8Cream Cheese 9Broth 10Liquid Hand Soap Week of 11/02-11/08 1Flour 2Body Wash Towelette 3Green Beans 4Walnut 5Candle Air Freshener 6Corn Whole Kernel 7Whipped Topping Aerosol 8Alcoholic Cider 9French Wine 10Sweetened Cocoa Week of 10/26-11/01 1Chocolate Candy 2Non-chocolate Candy 3Liquid Hand Soap 4Vitamins 5AA Battery 6Frozen Pizza 7Refrigerated Cookie Dough 8Multipurpose Disinfectant Cleaner 9Whiskey 10Rum Week of 10/19-10/25 1Multipurpose Disinfectant Cleaner 2Chocolate Candy 3Ground Beef 4Refrigerated Cookie Dough 5Canadian Whisky 6Liqueur 7Butter 8Baking Chocolate Chip 9Beer 10Cracker Week of 10/12-10/18 1Whiskey 2Butter 3Italian Sausage 4Refrigerated Cookie Dough 5Graham Cracker 6Cracker 7Baking Chocolate Chip 8Tequila 9Beer 10Frozen Ground Beef Week of 10/05-10/11 1Refrigerated Cookie Dough 2Mozzarella 3Graham Cracker 4Crackers 5Bleach 6Malt Beverage 7Domestic Beer 8Tequila 9Baking Chocolate Chip 10Detergent Enhancer Bead Week of 09/28-10/04 1Paper Towels 2Fabric Refreshers 3Baking Chocolate Chip 4Graham Cracker 5Bleach 6Cracker 7Ice Cream 8Iced Coffee 9Tequila 10Beer Week of 09/21-09/27 1Paper Towels 2Domestic Beer 3Hamburger Buns 4Frozen Ground Beef 5Baking Chocolate Chip 6Sports Drink 7Flatware 8Cracker 9Bleach 10Automobile Air Freshener Week of 09/14-09/20 1Crackers 2Baking Chocolate Chip 3Liquid Hand Soap 4Domestic Beer 5Ice 6Ice Cream 7Lemonade 8Tequila 9Iced Coffee 10Bleach Week of 09/07-09/13 1Sports Drink 2Automobile Air Freshener 3Domestic Beer 4Baked Beans 5Crackers 6Iced Coffee 7Lemonade 8Mozzarella 9Detergent Enhancer Bead 10Frozen Ground Beef Week of 08/31-09/06 1Frozen Ground Beef 2Ice 3Baked Beans 4Domestic Beer 5Malt Beverages 6Mayonnaise 7Tequila 8Barbeque Sauce 9Lemonade 10Crackers Week of 08/24-08/30 1Sports Drink 2Ice 3Hot Dog Bun 4Hot Dog 5Lemonade 6Ice Cream 7Ice Coffee 8Bleach 9Malt Beverages 10Ice Tea Week of 08/17-08/23 1Lemonade 2Ice Tea 3Car Air Freshener 4Mozzarella 5Frozen Ground Beef 6Tequila 7Flatware 8Refrigerated Coffee Drink 9Bleach 10Domestic Beer Week of 08/10-08/16 1Sports Drink 2Frozen Ground Beef 3Hot Dog Bun 4Hot Dog Meat 5Domestic Beer 6Mozzarella 7Refrigerated Coffee Drink 8Detergent Enhancer Bead 9Bleach 10Fruit Juice Week of 08/03-08/09 1Iced Coffee 2Graham Cracker 3Sports Drink 4Fruit Juice 5Sausage 6Ice 7Ice Pop Novelty 8Premixed Cocktail 9Bun 10Sunscreen Week of 07/27-08/02 1Insecticide 2Sunscreen 3Ice 4Charcoal 5Grapes 6Premixed Cocktail 7Frankfurter 8Prepared Salad 9Fresh Vegetables 10Ice Cream Week of 07/20-07/26 1Premixed Cocktail 2Grapes 3Sports Drink 4Fruit Juice 5Bun 6Prepared Salad 7Malt Beverage 8Cocktail Mix 9Fresh Vegetables 10First Aid Week of 07/13-07/19 1Sunscreen 2Premixed Cocktail 3Fruit Juice 4Frankfurter 5Sports Drink 6Prepared Salad 7Ice Cream Sundae 8Grapes 9Fresh Vegetables 10Ice Cream Week of 07/06-07/12 1Ice 2Charcoal 3Ice Pop 4Premixed Cocktail 5Sports Drink 6Fruit Juice 7Dairy Dessert 8Prepared Salad 9Bun 10Malt Beverage Week of 06/29-07/05 1Premixed Cocktail 2Prepared Salad 3Baked Bean 4Disposable Pan 5Barbecue Sauce 6Cocktail Mix 7Whipped Topping 8Beef 9Hot Dog 10Thirst Quencher Week of 06/22-06/28 1Sunscreen 2Insecticide 3Ice 4Ice Pop 5Frankfurter 6Premixed Cocktail 7Bun 8Prepared Salad 9Sports Drink 10Fruit Juice Week of 06/15-06/21 1Ice 2Eau De Toilette 3Ice Pop Novelty 4Frankfurter 5Premixed Cocktail 6Ice Cream Cake 7Greeting Cards 8Fruit Juice 9Baked Bean 10Graham Cracker Week of 06/08-06/14 1Insecticide 2Ice 3Premixed Cocktail 4Fruit Juice 5Graham Cracker 6Prepared Salad 7Ice Cream Sundae 8Beef 9Sports Drink 10Baked Bean Week of 06/01-06/07 1Sunscreen 2Ice Pop Novelty 3Ice 4Premixed Cocktail 5Grapes 6Graham Cracker 7Prepared Salad 8Fruit Juice 9Sports Drink 10Beef Week of 05/25-05/31 1Ice 2Grapes 3Premixed Cocktail 4Bun 5Graham Cracker 6Prepared Salad 7Fruit Juice 8Cocktail Mix 9Baked Bean 10Sports Drink Week of 05/18-05/24 1Sunscreen 2Ice Pop Novelty 3Ice 4Barbecue Sauce 5Premixed Cocktail 6Graham Cracker 7Baked Bean 8Grapes 9Prepared Salad 10Malt Beverage Week of 05/11-05/17 1Premixed Cocktail 2Graham Cracker 3Organic Salad Mix 4Grapes 5Dairy Dessert 6Barbecue Sauce 7Beef 8Ice Cream 9Flour 10Baked Bean Week of 05/04-05/10 1Greeting Cards 2Body Fragrance 3Premixed Cocktail 4Gift Decoration 5Gift Box Chocolate 6Cake Mix 7Eau De Toilette 8Nail Polish 9Graham Cracker 10Cheesecake Week of 04/27-05/03 1Sunscreen 2Cocktail Mix 3Graham Cracker 4Beef 5Bun 6Nail Polish 7Cake Mix 8Organic Salad Mix 9Ice 10Baked Bean Week of 04/20-04/26 1Charcoal 2Insecticide 3Ice Pop Novelty 4Sunscreen 5Premixed Cocktail 6Cake Mix 7Nail Polish 8Graham Cracker 9Flour 10Organic Salad Mix Week of 04/13-04/19 1Insecticide 2Ice Pop Novelty 3Cake Mix 4Butter 5Evaporated Milk 6Organic Salad Mix 7Flour 8Beef 9Premixed Cocktail 10Frosting Week of 04/06-04/12 1Charcoal 2Novelty Candy 3Butter 4Frosting 5Cake Mix 6Insecticide 7Pineapple 8Chewy Candy 9Chocolate Candy 10Pie Week of 03/30-04/05 1Charcoal 2Flour 3Butter 4Cake Mix 5Frosting 6Brownie Mix 7Extract 8Baked Bean 9Allergy Remedy 10Cooking/Salad Oil Week of 03/23-03/29 1Charcoal 2Flour 3Insecticide 4Disinfectant 5Brownie Mix 6Frosting 7Cake Mix 8Grapes 9Baking Mix 10Butter Week of 03/16-03/22 1Charcoal 2Flour 3Green Bean 4Dried Bean 5Baked Bean 6Albacore Tuna 7Evaporated Milk 8Instant Potato Mix 9Baking Mix 10Meat Week of 03/09-03/15 1Disinfectant 2Thermometer 3Moist Towelette 4Baby Wipe 5Cleaner 6Albacore Tuna 7Meat 8Green Bean 9Prepared Pasta Dish 10Bleach Week of 03/02-03/08 1Disinfectant 2Hand Sanitizer 3Cleaner 4Thermometer 5Grapes 6Charcoal 7Cold Remedy 8Albacore Tuna 9Allergy Remedy 10Meat *Product category lift measured from top product category increases in dollar lift each week compared to established baseline. View Analysis Specifications Analysis Specifications We evaluated changes in sales performance and social trends to better understand the effects of COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality. Data Source: Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners. Time Period: Starting 12/30/2019 - ongoing Baseline: The baseline is calculated based on the weeks of 12/30/19 through 1/20/20 Lift: Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week. Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week. Get in Touch with Our Team We are here to help you navigate the changing landscape during this unprecedented time. 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