LIFE Rebirth of an Icon The goal Establish a digital presence fit for an icon, complete with SEO-focused taxonomy, great usability, and visual design suited to present some of the best known photography of our time. What we did Digital Strategy User Experience & User Interface Design Responsive Web Development Content Management System Taxonomy, Keyword Research, & Redirects Challenge In the acquisition of the 86 year old brand, Time’s Life, Meredith Corporation required Life.com to be reborn under its own, autonomous, domain. In addition to separation from a URL perspective, intellectual property in the form of 10s of millions of assets and associated technology required decoupling. Solution Create a powerful, self-contained, web presence for Life.com. In the process: define strategic goals and paths towards achieving those, design a compelling visual solution and representative interface, and develop front-end and back-end technologies in support of business, marketing, and functional requirements. Establish client’s selected DAM (digital asset manager), classify over 10mm assets, and integrate with a newly established Wordpress CMS (content management system). Incremental to establishing new technical and design systems, critical attention was applied to ensuring SEO best practices were implemented to enable proper keyword alignment, taxonomy, URL structures, redirect strategies, domain authority and equity preservation, on-page meta optimizations, as well as technical SEO considerations including page performance and structure. Results Launched in February 2020, the on-time, on-budget, complex web design and development project has been hailed by the client, has passed rigorous QA (quality assurance) and acceptance testing, and experienced no data loss or downtime. More like this Strategic Web Design & Development New York Road Runners Enterprise Healthcare Website + CMS Franciscan Health See more work RESOLUTE DIGITAL About Services Work Contact Terms Privacy CCPA © 2021 Resolute Digital