Open navigation Your data is your most valuable asset. We help you use it. Used correctly, data has the potential to help companies create enormous strategic business advantages and enduring customer relationships. But the proliferation of tools and technologies and the rapidly changing consumer and regulatory environment make the choices facing marketers about how to maximize the value of their data harder than ever before. Essence's data strategy practice is here to help. Data Strategy What We Do Technology Leadership What We Do We help marketers identify and activate their most valuable data to create better experiences for their customers. We achieve this executionally or consultatively by bringing our clients expertise in the following areas: Technology Custom tools and technology to get the most out of your data. Essence's Data Strategy practice develops proprietary products that allow clients to maximize the value of their data from all sources, including: Propeller Propeller helps brands maximize the value of their media signals in Adobe’s DMP on an automated basis. It does this by linking media plan data from our proprietary Olive system, with adserver data from Google Marketing Platform and tying it all to 1st party audience data in the DMP. This enables media placement data to become of the DMP taxonomy, alongside site visitation, engagement and conversion etc, revealing a more singular view of the user in a privacy-safe way. Leadership Our global Data Strategy leadership team Providing expert advice and support in the use of data to fuel business strategy and campaign performance. Richard Mooney Global Chief Data & Technology Officer Evan Hanlon Global Chief Product Officer Dan Elddine SVP, Data & Technology NA Vincent Niou VP, Data Strategy, APAC Sherif Guindy SVP, Data Strategy EMEA Related Sign up for AdVentures Email address Subscribe DATA STRATEGY CDPs and the changing power dynamics of data IDs Derwin Brennan MEASUREMENT Apple's iOS 14 release and what's next for in-app measurement Eric Kirtcheff ARTIFICIAL INTELLIGENCE Visualizing AI: Essence and Noun Project introduce AI icons to diversify depictions of Artificial Intelligence Essence COMPANY NEWS Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape Essence DATA STRATEGY Identity Crisis: Regulation, the end of cookies, and what modern marketing can do to save itself Eric Kirtcheff DATA STRATEGY Taking on a new identity: How to build customer relationships online without third-party cookies COMPANY NEWS Essence and Google win I-Com Data & Creativity Award second year running Essence DATA STRATEGY Location, location, location. A POV on the Foursquare and Factual Merger Dan Elddine DATA STRATEGY How Essence utilised first-party data to help Google’s SMB advertising business expand its audience and capture new leads in APAC Essence ANALYTICS Assessing the maturity of your data and measurement capabilities: five key questions Essence We’re changing the way people think about advertising with services built for a new generation of marketers—and their audiences. OUR SERVICES Making brands more valuable to the world Agency Company Clients News Careers Culture Services Full Service Media Activation Ad Operations Analytics Business Planning Content Innovation Creative Data Strategy Planning Strategy Studio & Engineering Consulting Solutions Ecommerce Activation Framework & Assessment Tool Essence Consulting Services Essence Data Health Check Essence Media Health Check Contact us Instagram Facebook LinkedIn YouTube Twitter Offices Beijing Bengaluru Bogotá Chicago Delhi Düsseldorf Jakarta London Los Angeles Melbourne Minneapolis Mumbai New York Paris San Francisco São Paulo Seattle Seoul Shanghai Singapore Sydney Tokyo Toronto Your Privacy Diversity Terms of Use Modern Slavery Act Statement ©Copyright 2005–2021 Essence Global Limited. All Rights Reserved. This website uses cookies, some of which are necessary for the operation of the website and some of which are optional and designed to improve your experience. Using this tool will set a cookie to remember your preferences. You can review the cookies we use herehere Cookies Settings Reject All Accept All Cookies