Agency Studios Production Events Spring Thinks Contact Opportunity LAUNCH REPLAY’S APPROACH TO SUSTAINABILITY Launch of Replay’s Re-Used denim collection, to highlight Replay’s proactive approach to sustainability and start a discussion about recycling and manufacturing in the most environmentally responsible way. Cultural Insight FAST FASHION UNDER SCRUTINY FOR WASTE The Fast fashion is increasingly viewed as the antithesis to sustainability, due to the short life span of its garments and the materials used which lay waste in landfills for eternity. Consumer Insight INTEREST IN CIRCULAR ECONOMY Growing interest from consumers about how their fashion purchases can contribute to the circular economy via buying better quality garments and recycled materials. Brand Insight REPLAY = REUSED Re-USED Jeans provide comfort, durability and are made using a sustainable approach. Idea SECOND LIFE Re-play is giving denim a second life for a greener future, with Re-Used Denim. Visuals beautifully juxtaposed with skin, implying the beauty and resilience of a second skin. Execution A suite of culturally relevant content including hero visuals, styling tips, education about re-used technology. (static and dynamic banners, social media carousels, dynamic banners) Digital media strategy to amplify by finding and engaging with the right target audience across the entire digital funnel (domination display, programmatic, social media) Results By creating coherence between media goals and creative asset production, using data as the unifier there is greater personalization of messages relevant to needs and interests of different audiences. KPIs met and exceeded expectations at each step of the digital path. 10 MIO video viewers reducing by the 70% the forecasted cost per view 97% of New visitors to Replayjeans.com CTR higher than Replay historical data and averages in the vertical +57% of generated revenues compared to estimations 4,7 ROI Contact Agency New York nyagency@springstudios.com +1 (212) 257 5600 6 St Johns Lane, New York, NY 10013 USA London londonagency@springstudios.com +44 (0) 20 7267 8383 Spring House 10 Spring Place London, NW5 3BH Milan milanagency@springstudios.com +39 (0) 28 7189 234 Via Tortona 37, 2144 Milano BACK TO AGENCY Spring Newsletter Subscribe to stay up to date with our latest thinking and news. SUBSCRIBE I agree to the Terms and Conditions and have read the Privacy Notice Contact Us Agency Production Studios Events Spring Thinks Spring Place Careers About Us LinkedIn Instagram YouTube Cookie Policy Privacy Notice Terms and Conditions