HOME > OUR WORK > CASE STUDIES > MILITARY ONESOURCE BRINGING A CRITICAL MILITARY RESOURCE TO LIFE REPOSITIONING A BRAND AS A GO-TO SOURCE FOR ANSWERS Military OneSource provides service members and their families with information and resources to help master military life. With 24/7 access by phone or online, our nation’s guardians have a trusted source for support and answers on health & well-being, financial readiness, family life and much more. But too many service members and their families were not taking advantage of this important resource. It was time to revive the Military OneSource brand. PRACTICE AREAS Military & Veterans Government SERVICES Creating a brand that’s current, relevant and resonates Research showed that our military audience is strong and resilient. They accomplish incredible tasks every day. We created a new brand voice and visual identity to reflect that strength and represent the brand in a more emotional, authentic way. Helping MilParents power up What’s most important to service members and their spouses is their role as guardians of both country and their families. We captured that key motivator with the MilParent Power outreach campaign – helping military parents take their parenting skills to the next level. Promotional Materials Social Media Graphics Motion Graphics Promotional posters and fliers help inform and connect with target audiences. Taking command of taxes with Miltax We captured the essence of the brand with a revitalized campaign for its financial counseling and free tax services. Military OneSource helps this audience do more than simply file their taxes – they can power through complex questions and take advantage of hidden benefits and tax savings. Making moving an adventure Moves are common in the military. Every two to three years, families relocate during a Permanent Change of Station (PCS). Our content strategy shifted away from the challenges to focus on discovery and success in a new chapter in life – Mastering Your PCS. Leveraging multi-channel content marketing program Ensuring the military community has the right information and resources is mission critical. Every month our team develops, curates, and publishes more than 500 pieces of new content for multiple websites, eNewsletters and 10 social media platforms. We create materials and displays, host webinars and conduct live events, all designed to create a holistic Military OneSource brand experience through multiple touch points. results 100% All service branches (Army, Marines, Navy, Air Force) report more widespread use of campaign materials. Up 23% The size of the overall social media community has increased dramatically. Up 40%, Up 21% The MilTax campaign drove a 40% increase in web visits and a 21% increase in tax counseling sessions. WHAT CAN WE INSPIRE FOR YOU? Let’s make a difference together. CONTACT US about us philosophy company profile people culture careers news and views contact what we do healthcare nonprofits & causes government military & veterans our services our work case studies project gallery Annapolis: (410) 626-0805 Washington: (301) 951-9200 Fax: (410) 269-6547 Email: info@crosbymarketing.com GSA Schedule | Privacy Policy | Sitemap | © Copyright 2021 Crosby Marketing. All Rights Reserved.