OUR WORK WHAT WE DO ABOUT BLOG CONTACT How to Tell Your Brand’s Story 01 BLOG Storytelling has become an intrinsic part of building a brand and making sure it’s a successful one. Being able to convey what your brand is all about to your audience could well hold the key to capturing their attention, but it’s not always as simple as it sounds. Carefully crafting the right creative assets combined with a strategic edge can be tricky, but that’s where the team at SLG comes in. Telling your brand story gives you a chance to reinforce what sparked the company’s inception, including the values you chose that are still brought to life today. If you can do this well, and with creative flair, you have a better chance of your audience remembering you and developing an affection for your brand in the long run. With that in mind, here is some sound advice we’ve collected during our years of experience. Show how your brand has overcome adversity Brand stories work better when you’re able to highlight how the brand has overcome a challenge or encountered a conflict that needed to be resolved. Every brand has had its share of tension and conflict, especially in its formative years, and you shouldn’t be afraid to show that to your audience. A conflict or time of adversity can stir an emotional response from the audience, as they have something they are able to relate to. Many brands have fallen for the misconception that they shouldn’t reveal any imperfections, for fear of putting off potential customers or driving them away. This can be a big mistake, when in fact customers can often have more empathy and loyalty to a brand that reveals its hardships and how they overcame them. Remember, a brand is the combination thoughts of feelings a person has when they interact with your business, products or services and you achieve a lot more authenticity, by being imperfect. What has your brand resolved for its audience? For every conflict there must be a resolution; something that helps to restore everything back to your brand’s status quo. Use the challenges in front of you to leverage an engaging story that explains why your business does what it does. This can help to demonstrate the value behind your brand and its products or services, which in turn can help your audience to buy into your mission. This part of your brand’s story is crucial as it can explain why your customer needs your brand in their life, and what difference you could really make. Be honest and transparent However you choose to tell your brand’s story, it should be done with a sense of real honesty. Today’s customers are savvy to brands that don’t appear completely genuine, and they are smart enough to do their own background research on you before they believe your marketing. You should take the opportunity to tell the real story behind everything you do, and not just cherry pick the best highlights. Your brand’s path is unlikely to have been a smooth one, so let your audience know the hard work and dedication that has gone into making it where you are today. LATEST ARTICLES BLOG | 13.09.2021 SLG Announces Expanded Marketing Team BLOG | 19.08.2021 Attracting the Right Kind of Media Attention for Your Business BLOG | 26.07.2021 The Importance of a Consistent Brand 02 SHARE ARTICLE .cls-1{fill:#3567b0;} facebook Twitter .cls-1 { fill: #fc0; } Linkedin 03 RELATED POSTS BLOG | 20.05.2021 5 Tools To Kickstart Your Marketing BLOG | 18.09.2019 Second Annual SLG Grand Prix VIEW 4 REASONS WHY EMAIL MARKETING IS IMPORTANT FOR YOUR BUSINESS We work together with driven people and motivated brands, to create and deliver the wonderful, the memorable and the unique. Get in touch. Office SLG Agency John Swift Building 19 Mason Street Manchester M4 5FT Let’s chat hello@slg.agency 0161 832 5574 Social Linkedin Twitter Contact Us-footer * I agree to terms and conditions. Send Cookie Policy Terms and Conditions Privacy Policy © SLG Agency 2021