Company ABOUT US Maxbet Entertainment Group LTD is the leading gaming and family entertainment operator in Central and Eastern Europe. With over 160 locations in Romania, Italy and Belarus, Maxbet brings thrilling games and excitement to guests with over 8,000 bet places in 50 cities, 24 hours a day 7 days a week. Since its inception in 2002, the Group has demonstrated rapid growth and continues to gain momentum as it enters new lucrative markets. Market leadership has been in the company’s DNA from the start. MaxBet partners with the widest variety of leading gaming software and technology providers in order to offer its guests the best games in the world. Technology partners such as Novomatic, IGT, EGT, and many others equip the company’s venues. Maxbet brought expertise to the family entertainment sector also. The MaxFun venues in Romania and Joy Village venues in Italy offer fun for children and parents around the clock. With bowling, billiards, video games, redemption games, restaurants and slot halls for adults, there’s enough fun to go around for everyone. All of Maxbet’s gaming venues are locally licensed and adhere to the regulations imposed by the relevant governing bodies. Guests can feel confident that when they are at a MaxBet venue, they are in the safe and secure entertainment environment. Who we are Our values OUR VISION To be the leading gaming and entertainment company across Europe by providing top-class games, personalized rewards and extraordinary experiences for every guest. OUR MISSION To provide memorable experiences and rewarding opportunities for our customers in a fun, friendly and safe environment. Maxbet delivers value by treating each and every guest like a VIP. Loyalty bonuses, complimentary gifts and prizes that money simply cannot buy are just some of exclusive benefits that delight Maxbet guest, regardless of how much they play. After its longstanding success in the gaming industry, Maxbet brought their expertise to the family entertainment sector. The MaxFun venues in Romania and Joy Village venues in Italy offer fun for children and parents around the clock. With bowling, billiards, video games, redemption games, restaurants and slot halls for adults, there’s enough fun to go around for everyone. Guests can turn their play time into prizes by collecting tickets at the games and redeem for gifts at the Shop. All of MaxBet’s gaming venues are locally licensed and adhere to the regulations imposed by the relevant governing bodies. Guests can feel confident that when they are at a MaxBet venue, they are in the safe and secure entertainment environment. OUR STRATEGY MaxBet’s strategic goals are focused on strengthening presence in our existing markets and expanding into new territories by collaborating with strong local partners. We have developed a solid, steadfast business model that advantageously aligns our knowledge and resources with our strategic goals and the objectives of our partners. Through this, we believe that we are ideally positioned to become the largest gaming venue operator in Europe and around the world. KEY ELEMENTS OF OUR STRATEGY: Partner with well established operators in new target markets that extend or leverage our own capabilities. Diversify our gaming offering to meet the needs of new markets with sports betting outlets, full casino venues, etc. Convey our core values of class, elegance, trust and fairness at each of our gaming venues. Offer added-value to our customers upon each visit with wide area jackpots and retention activities such as events, promotions and loyalty rewards. Remain aligned with market trends, regulatory changes and maintain a responsible gaming approach. OUR OFFERING OUR GAMING VENUES & OFFERINGS FOR PLAYERS All of MaxBet’s gaming venues are open 24 hours a day, 7 days a week and are managed by certified, experienced entertainment and security staff. Customers can enjoy their favourite games in comfort, security and confidentiality at any given time of the day. SLOT MACHINE VENUES MaxBet is renowned across Europe for its giant chain of elegant, action-packed slot machine and electronic roulette venues. All of the machines are connected to single server with wide area jackpots and other speciacial promotions. This centralized management allows us to offer our customers the chance to play for extremely big prizes through our Wide Area Jackpots – a series of slot machines linked together from across our venues to create one giant prize. FAMILY ENTERTAINMENT VENUES Maxbet’s family entertainment venues provide a fun and safe environment for parents and children to eat, drink and play together. There’s something for everyone at these indoor activity centers, including bowling, billiards, video games, redemption games and slot halls for the adults. Snack bars and restaurants are conveniently located inside the venues so that families can enjoy dining in between games. Plus, guests can collect tickets as they play and redeem them for gifts at the Shop. 2019 BEST CSR PROJECT IN ROMANIA The first heliport of the University Emergency Hospital of Bucharest was inaugurated. The investment amounted to 1 million Euros fully supported by Maxbet. 2016 FAMILY CENTERS IN ROMANIA Maxbet breaks into the family entertainment industry with the launch of MaxFun entertainments Centers in Romania. 2014 OPERATIONS IN ITALY EXPAND. Cooperation agreements are signed with leading Italian gaming operators such as Lottomatica, Gamenet, SNAI and others . A new, exclusive chain of local gaming halls is launched, boasting a luxurious atmosphere and VIP style benefits for every player COMPANY HISTORY 2012 MOST LUXURIOUS CASINO In May 2012 the most luxurious Casino “Casino Platinium ” in Split Croatia was launched (instead of launchted) by the group; 2010 NO.1 GAMING VENUE OPERATOR IN ROMANIA MaxBet became the No.1 gaming venue operator in Romania and launchted Sportsbetting operation in togather with local partners. Maxbet closes giant partnership agreement with Italy’s Lottomatica. Maxbet Italy was established. 2009 5,500 BET PLACES Croatian operation group was acquired. The IPO was postponed indefinitely due to the closure of the Russian and Ukrainian markets. Despite the changes in the industry, MaxBet continues to grow and report a positive cash flow. Before the closure of the Ukranian market Maxbet was one of the Top 3 leading operators in the country and managed in both markets more than 5,500 bet places. 2008 GEORGIA, BELARUS, ROMANIA, UKRAINE Operations were launched in Georgia and Belarus and growth continued in Romania and the Ukraine with the establishment of 2 live casinos in Kiev. 2007 MAXBET ENTERTAINMENT GROUP The company is officially named Maxbet Entertainmet Group LTD and preparations began for an Initial Public Offering (IPO) in the London Stock Exchange and was lead by ING and Hansa bank. Operations were launched in Belarus. 2005 FURTHER GROWTH Presence expanded in the Ukraine with the establishment of another gaming venue in Donetsk. Further growth took place in Romania with the acquisition of a local company and the establishments of 9 gaming venues, including the first gaming venue to operate outside of Bucharest. 2002 COMPANY FOUNDING The company was founded and established its first gaming venue in the Ukraine. Operations in Russia were also launched and the company began to generate profits. Our employees GET TO KNOW OUR INTERNATIONAL & DEVOTED TEAM 1,500 EMPLOYEES With over 1,500 employees working in the field in each country we maintain a presence; MaxBet is truly an international company. Its business activities are centrally managed by a talented team of executives with decades of experience in the entertainment industry. QUALITY MANAGERS Highly trained and exceptionally knowledgeable field managers tend to all of our gaming venues’ local operations and marketing activities. SELF GROWTH All of MaxBet’s employees enjoy an ethical and rewarding workplace. The company recognizes that investment in the professional development of its staff is an essential element in achieving success. As a result, employees are offered training programs on a regular basis so that they can realize their personal ambitions. Vladimir Sadovskii Managing Director - started working for the Group in 2008 and was appointed Managing Director in 2016. Mr Sadovskii has extensive experience in managing complex operations in the gaming equipment industry, with a good understanding of both technical and business implications. He has a Physics Degree from Leningrad State University, Russia. Ioana Bazavan Chief Operational Officer - joined Maxbet Romania more than 10 years ago and held a number of roles since then (including marketing, regional and operational manager) gradually taking on more responsibility. In September 2019, she was appointed Group COO in addition to her role of Operational Manager at Maxbet Romania. She graduated from Bucharest University of Economic Studies, Romania Maria Hadjiconstanti Chief Financial Officer - started working for the Group in 2008. She joined the Company as an Accountant and in 2017 was appointed Group Chief Financial Officer. 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