From 3,000 to 250,000 members SEE MORE RESULTS Industry: Dental Insurance Delta Dental: Nationwide launch Delta Dental, the largest dental benefits provider in the U.S., is the plan of choice for 60 million Americans who enjoy coverage through their employer. But what about the individual market, the millions of people who could benefit from affordable coverage, but don’t have an employer plan? The potential was certainly there. But reaching the individual market presented a two-fold challenge for Delta Dental: How do you sell directly to consumers? And how do you convince your nationwide affiliates that this is a good idea? They came to DMW — an agency that knew the drill. Digital Marketing Content Strategy Direct Mail DRTV Website Design The Results DMW launched a successful direct mail campaign to test the market and followed with DRTV and digital campaigns including search, display, and Facebook ads — this direct-to-consumer campaign really had some teeth and increased memberships 280% nationwide. DRTV delivered double the projected leads with plan growth from three to twelve states. Year-over-year digital enrollments increased by 91% with paid search beating annual targeting by 49% and refinements cutting cost per click by 25%. Ready to launch your national campaign? Learn more about how creative, testing, and analytics work hand in hand to improve your YoY. 25% less cost per click 2x number of projected leads 280% increase in membership nationwide PREVIOUS NEXT Ready to see some direct results from your next marketing campaign? LET'S TALK You want results. We make results happen. Agency of record, or projects: Let's work together. Learn More About Us Location DMW Direct 701 Lee Road, Suite 210 Chesterbrook, PA 19087 (610) 407-0407 info@dmwdirect.com Newsletter Enter your email address to subscribe: Affiliations © 2021 DMW Direct, all rights reserved. Privacy Policy.