Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech — Download Report » Cross Screen Media Announces Partnership With Flashtalking By Mediaocean To Enhance Campaign Planning And Activation Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean. The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, FTrack, into the Cross Screen Media platform. Additionally, Cross Screen Media will leverage Flashtalking’s Decision Tree technology to improve campaign impact through conditional and sequenced creative activation, allowing for a customized story tailored to each target audience. “Advertisers know the most impactful campaigns incorporate messages designed for and delivered to a precise audience. However, data-driven audience targeting will become increasingly challenging as we approach the deprecation of third-party cookies. Our partnership with Flashtalking by Mediaocean empowers our customers to consistently deliver the best creative sequence to the right audience, driving impact now and as we approach a cookieless future,” said Michael Beach, CEO of Cross Screen Media. Cross Screen Media’s platform enables advertisers to plan, activate, and measure CTV and linear TV at the local level. Brands and agencies benefit from unified planning with high value inventory, and full visibility into how each campaign performed across all screens. “Flashtalking by Mediaocean is focused on strategic partnerships that reflect a shared commitment to delivering the most advanced data-driven creative strategies and plans for our clients,” said John Nardone, President of Mediaocean. “As the industry advances towards a cookieless future, marketers trust us to lead the way and we are thrilled to partner with Cross Screen Media.” Flashtalking by Mediaocean enables marketers to move consumers to action by being the most-trusted ad serving platform for driving campaign relevance and improving campaign performance. Marketers are able to execute personalized creative across media channels while minimizing risk by detecting fraud and ensuring brand safety. Originally published by AiThority PARTNERSHIPS NOVEMBER 1, 2021 PREVIOUS NOVEMBER 5, 2021 NEXT OCTOBER 28, 2021 CONTACT US SUBSCRIBE TO NEWSLETTER | PUBLISHER CERTIFICATION | PRIVACY POLICY | MODERN SLAVERY POLICY | CONSUMER PRIVACY | OPT-OUT|SUBMIT VULNERABILITY REPORT OR BUG © COPYRIGHT SIMPLICITY MARKETING 2007-2020. FLASHTALKING IS A TRADEMARK OF SIMPLICITY MARKETING LTD. THIS SITE USES COOKIES TO STORE INFORMATION ON YOUR COMPUTER. Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. I AcceptI Do Not Accept NECESSARY COOKIES Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. To opt out of cookies and cookieless approaches for personalized ad serving and measurement, please visit https://www.flashtalking.com/optout ANALYTICS Cookies may be placed to improve site usability and experience. Analytics On Off MARKETING Cookies may be placed for remarketing purposes. Marketing On Off About this tool (Opens in a new window) External Link Icon Cookie Control