Open Menu Discover the World Discover the World are mostly recognised for their Nordic itineraries, but they also offer a range of experiences worldwide. To amplify brand awareness across all destinations, they tasked us with refining their digital strategy. CREATIVE DEVELOPMENT Discover the World are all about authentic holidays for passionate travellers. They take people to some of the most amazing places on Earth. We put the focus on authenticity and considered cost-effective ways to bring this to life. We first defined what it meant to ‘discover’ the world. This could mean to see the world, hear the world, feel the world or to taste the world. This thought process led us towards sensory content, considering trends such as ASMR and ambient video. SEE THE WORLD… To convey the brand’s Arctic focus, whilst showing the wider range on offer, we scoured various sources for the perfect footage. Working with a limited budget, we combined client-supplied material with library video. All clips had to create a sense of immersion and authenticity, together with opportunities to create an evocative soundscape. This material was painstakingly edited together to form a video showcase that runs for less than one minute, but still seems to proceed at its own calm pace. HEAR THE WORLD… All sounds were carefully created, sourced, edited and added to the footage. This included every noise, every footstep, every animal. No original video sound was used. We did this to ensure consistency and control in order to maximise the sense of truly being there. For this video, it was important to avoid any use of music or promotional voiceover throughout. What better way to convey an authentic experience than hearing the sounds of the environment as if you were there? BUILDING AWARENESS The campaign exceeded expectations, with a high level of engagement. View rates and completion rates were well above the benchmark, ensuring that the cost per click was kept very low. THE SEQUEL: CANADA The client was so pleased with the results, both in terms of performance and creative, that they soon commissioned a second sensory video, taking the same creative approach, but this time focusing on Canada. “We were delighted with the evocative creative concept that Accord came up with and loved the finished video. We felt the immersive soundscapes perfectly represented the Discover the World brand and brought to life the magical experiences of our holidays. Accord did a brilliant job of handling the whole campaign from the initial idea to the finished creative, as well as refining and optimising the campaign as it progressed. They introduced YouTube as a brand awareness channel and the results exceeded our expectations. As a result, we have since included multiple YouTube campaigns within our overall marketing mix.” Georgina Hancock, Marketing Director, Discover the World MORE WORK About Work Services Think Awards Careers Contact Accord Marketing Limited. Registered in England 3874258. Head office: Endeavour House, 189 Shaftesbury Avenue, Covent Garden, London, WC2H 8JR. Terms of Business Cookie & Privacy Policy Job Applicant Privacy Notice Website Terms & Conditions By using this website, you consent to our use of cookies. We use cookies to provide you with a better experience and to help our website run effectively.