For more information, see our Privacy Policy. Got it! Decline RESOURCES FOR TODAY'S MARKETER Everything is better when it’s free! Check out our eBooks and reports for strategies and unique approaches to marketing solutions EBOOKS & FREE REPORTS GLOBAL BATTERY ELECTRIC VEHICLE ADVERTISING REVIEW – SAMPLE REPORT Download a sample report with insights into who has managed to crack the code on how to advertise Battery Electric Vehicles (BEVs) in 2021. CONSUMER SENTIMENT – EMOTIONAL NEED STATES PULSE REPORT This report provides insights into how emotional need states for consumers have shifted during the pandemic using Phoenix's Emotivation methodology. NFL SPONSORSHIPS: TACKLING MEASUREMENT This report analyzes how various brands have partnered with the NFL this season to highlight strategies that are scoring points for these brands. SPECIAL REPORT: WHAT CONSUMERS NEED TO SEE, HEAR, AND LEARN FROM RETAIL BRAND ADVERTISING – THIRD EDITION Third Edition: Understand the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets and changing consumer expectations. SPECIAL REPORT: WHAT CONSUMERS NEED TO SEE, HEAR, AND LEARN FROM HOME FITNESS EQUIPMENT ADVERTISING How has the pandemic has changed consumers’ work out plans and their situation today regarding purchasing home fitness equipment? SPECIAL REPORT: WHAT CONSUMERS NEED TO SEE, HEAR, AND LEARN FROM RETAIL BRAND ADVERTISING – SECOND EDITION This second edition of the report explores the updated impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations. DESIGNING A SUCCESSFUL SEGMENTATION PLATFORM Segmentation research is valuable, and can be essential, to a brand’s success. It’s also a unique type of research, with different considerations and advantages compared to other research efforts, and it has distinct pitfalls. BETTER BRANDING: THE BEDROCK OF EFFECTIVE ADVERTISING Successful advertising is multi-dimensional–it needs to convey a relevant and credible message that ultimately drives action, it needs to engage and connect in order to break through the clutter, BUT for any of that to matter, ads need to be well branded. SPECIAL REPORT: COVID-19 IMPACT ON QSR PURCHASE PLANS & BRAND CONSIDERATION This report explores the importance of QSR brands understanding what consumers now expect from brands when considering making a purchase amid COVID-19. SPECIAL REPORT: COVID-19 IMPACT ON U.S. HOLIDAY SPENDING & BRAND CONSIDERATION This report explores the impact of the COVID-19 pandemic on holiday shopping plans, new shopper budgets, preferred shopping locations, and changing consumer expectations. OTT MARKET PULSE REPORT Our OTT Market Pulse Report will help you gain insights into the current state of the OTT market, new & emerging trends, and how to build your brand equity. SPECIAL REPORT: U.S. CONSUMERS’ VIEWS ON ADVERTISING RELATED TO SOCIAL ISSUES In light of the current state of social unrest in the country, Phoenix MI has leveraged its quick-turn platform to investigate U.S. consumers’ perspectives on these topics. MORE Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time. CONTACT US TOP Subscribe to Free Marketing Insights © 2021 Phoenix Marketing International. Privacy Policy Client Login Sitemap Also of Interest: Obsessed with Finding a Better WayAdvertisingINSIGHTS FROM THE EXPERTS