Prev Next EE: 5G Launch ft. Stormzy EE & M&C Saatchi PR: 5G Launch, Tower Bridge, 2019 The Challenge To create a big noise around EE’s 5G network launch in a busy marketplace. Our Approach EE wanted to shout about their huge network launch by hosting a mind-blowing public activation on the River Thames – a 5G-powered performance by Stormzy on a floating barge at the iconic Tower Bridge. This once-in-a-lifetime live show was a chance for Smyle to show off our ability to deliver integrated physical and digital experiences – impacting a live London audience and streaming to a much larger global community of fans. Smyle worked closely with the M&C Saatchi PR agency, taking care of complicated and jaw-dropping production, involving multiple boats, a split-location workforce and challenges associated with a water-based production. Our technical expertise meant we were able to use 5G technology for a 360 degree 5G live stream for wider amplification. The Results We showcased our flawless execution, involving a world-class performer, dramatic pyrotechnics and best-in-class technical delivery. Publicity generated from this live + digital event was exceptional, with thousands of hits on YouTube and social media. EE reported a massive increase in day1 sales compared with the 4G brand launch event. Watch here Other work Samsung: Life Unstoppable Ellen MacArthur Foundation Summit, 2020 Previous Next Facebook Twitter LinkedIn Instagram T: +44 (0)1992 535 535 E: hello@smyle.co.uk Get in Touch Privacy Policy Cookie Policy Job Applicant Privacy Notice © 2021 Smyle is part of Smyle Group Ltd, legally trading as Smyle Creative Ltd, a company registered in England and Wales Company Number 06095949. Country House The Lockhouse, Mead Lane, Hertford, SG13 7AX Townhouse Angel Corner house, 1 Islington High Street, London, N1 9LQ