Contact Us News About us Investor relations Citizenship Careers Products and services Sponsorship About us Sponsorship Barclays has long seen the value of sponsorship as part of our business strategy. Our sponsorships Overview of our sponsorships Championing the true spirit of the game The Barclays 1 2 Sponsorship news and features Sponsorship strategy Our strategy embraces our Purpose of ‘helping people achieve their ambitions - in the right way’ and is supported our by Values. Sponsorship criteria If your sponsorship proposal satisfies our criteria then we'd love to hear from you. Read on to find out about the types of sponsorship we consider. Applying for sponsorship If you are going to apply for sponsorship from Barclays then we will need some information from you. Read this carefully and ensure you include everything we ask for. News About us Investor relations Citizenship Careers Results and reports 2014 Full Year Results (PDF 944KB) Barclays PLC Annual Report 2014 (PDF 4.94MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2015

Contact Us News About us Investor relations Citizenship Careers Products and services Strategy Strategy and operating environment Share Email Print The landscape for banks has fundamentally changed and will continue to evolve in the coming years. We believe these changes are not cyclical but represent a structural shift. Our Transform Programme, launched in 2013, is reshaping Barclays to generate sustainable returns and to meet the needs of all of our stakeholders. Market and operating environment The strategic response Taking decisive action Transform: delivering our strategy The quality and commitment of the people at Barclays, combined with our underlying financial strength, means we start our transformation from a good position. The Barclays Strategic Review, commenced in Q4 2012, is a part of a long-term programme to transform the culture and performance of Barclays over the next three to five years. The Transform Programme is the way in which we will deliver our strategy. With the initial ‘Turnaround’ phase complete, we now look forward to ‘Return Acceptable Numbers’ and to ‘Sustain Forward Momentum’. Read more about our Transform programme Read more about our Transform programme In this section Business model and value creation Strategy and operating environment Group strategy update Related section Transform programme Transform has three overall goals: Turnaround, Return Acceptable Numbers, Sustain FORward Momentum. News About us Investor relations Citizenship Careers Results and reports 2014 Full Year Results (PDF 944KB) Barclays PLC Annual Report 2014 (PDF 4.94MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2015