TRANSFORM TODAY TO PERFORM TOMORROW CHANGE AS THE ORIGIN OF EVERYTHING To differentiate yourself. To position yourself. To remain. NO REAL CHANGE NO REAL IMPACT In people. In business. In the world. CHANGE IN THE WAY OF UNDERSTANDING EACH STEP The one to work. The one to relate. That of thinking and executing. DO SOMETHING TO REMOVE YOUR SLEEP PIKOLÍN CONFIDENCE MAPFRE THE REMINDER BRA AC KINTSUGI SHISEIDO FOOD4HEROES GROSSO NAPOLETANO PROUD OF WHAT WE ARE DYC # STRENGTH HEINEKEN AMSTEL CRUZCAMPO CHRISTMAS MCDONALDS & COCA COLA FESTIVALING BRUGAL SHOW MORE say hello .ig .fb .in

FESTIVALING INITIAL CHALLENGE In a category in decline such as rum and at a time when Brugal was anchored in an audience of 10 years ago, our challenge was to make Brugal a significant brand within its category and, above all, to reconnect emotionally with young people. STRATEGIC TRIMMING To achieve this, we had to find a place for the brand that would combine one of the true passions of our target, music, with one of the main tensions of young people in this country: finding a job with which to feel fulfilled. THE IDEA We created Festivaleando con Brugal, an experience with which 200 young people would spend the summer from festival to festival, hunting trends and generating content, professionally and earning a salary with it. LONG DISTANCE FENCE SPOTS RESULTS +8 pp meaningfulness + 320% engagement vs 2017 1.8 MM interactions 17,000 mentions 87% awareness + 43% brand recall +122 brand interest 1.3 MM € PR Value + 54% sales increase in premium reference Back to projects prev | next

THE REMINDER BRA AC INITIAL CHALLENGE C&A wanted a campaign to help prevent breast cancer. But how to make it last beyond October? STRATEGIC TRIMMING Breast cancer needs not only awareness campaigns, but also practical actions that help to improve the problem and tackle it in time. Therefore, we need to transform an awareness campaign into a pragmatic service that promotes the monthly routine of breast self-examination. THE IDEA We changed the way we charge in stores, converting a single payment into twelve separate payments, transforming the bank notifications of the collection notice into 12 monthly automatic scan reminders. In this way, we created The Reminder Bra. Remembering the monthly self-exploration in a way impossible to ignore. RESULTS In just two days, we got 1,200 women to receive Monthly self-scan reminders, 4MM impacts . Business - PR VALUE: 100k / ROI: 1112.2% / SALES: + 83% Back to projects prev | next