.st0{fill:#FD000D;} .st1{fill:#FFFFFF;} MENU LANGUAGES ORDER YOUR I AMSTERDAM CITY CARD About Amsterdam Amsterdam information I amsterdam letters I amsterdam letters An introduction, a slogan and a physical icon - I amsterdam is the city's and its residents' collective catch phrase. #You and I amsterdam When you arrive at Schiphol airport, be on the lookout for the I amsterdam motto, which is hard to miss at more than two metres tall and 23.5 metres wide. The huge set of letters has become a city icon and a much sought-after photo opportunity. Prior to 3 December 2018, there was also a set of letters at Museumplein, which was very popular with visitors. These letters were removed at the request of the City of Amsterdam because they were drawing too big of a crowd to an already limited space. Before settling in Museumplein, the letters toured the country and now they are once again travelling Amsterdam and the surrounding region, putting lesser-known neighbourhoods, activities and attractions in the spotlight. Where can I see the letters? The set that has been touring the city will continue to make appearances at various events, festivals and celebrations. Right now there are two locations to spot I amsterdam: A permanent set is at Schiphol Airport. Snap your I amsterdam selfie right when you arrive! Outside Arrivals 1. The second one is by the Sloterplas lake in West. But because this set was designed as an outdoor free-running and parkour track, some of the letters are upright and others lie flat, making it hard to get that Instagram-perfect picture. Share your best pics! Share your best picture of the I amsterdam letters with other Amsterdam fans on our I amsterdam Facebook group. Or tag your photos with #iamsterdam to be featured on our Instagram feed! ATTRACTIONS RESOURCES TYPICALLY AMSTERDAM SHARE THIS ARTICLE PRINT I amsterdam’s online shop is home to the complete range of official merchandise, gadgets and more! I AMSTERDAM WEBSHOP Facebook Instagram Get the most out of your visit Tell us what you like Get smart recommendations List your favourites START EXPLORING You might also like Previous Top attractions in Amsterdam With more than 800 years of history to discover, Amsterdam is rich with fascinating attractions and sights. From ancient cast... Things to do With world-class museums, family attractions, scenic canals and outdoor spaces, Amsterdam has everything you need for spending a perfect day in the ci... READ MORE 10 Amsterdam photo hotspots With its kilometres of canals, brick bridges, old churches and 17th-century architecture, Amsterdam is a photographer’s paradise. But where can you st... READ MORE Decoding Amsterdam's city symbols As you wander through Amsterdam, you can spot the city's 'XXX' symbol on buildings, flags or even local food brands. And if you’re in Amsterdam during... READ MORE Dutch foods to try in Amsterdam From mini pancakes to croquettes from a vending machine, Amsterdam offers the hungry traveller plenty of unique culinary experiences. Don't go home wi... READ MORE Next Discover the webshop Find great gifts, souvenirs and designs made in Amsterdam. Visit the webshop X Find out more about Amsterdam Search POPULAR PAGES About Amsterdam See and do I amsterdam webshop Plan your trip Do business Living in Amsterdam Work Study I amsterdam City Card I amsterdam blog OUR NETWORK amsterdam&partners IN Amsterdam Press & media Travel trade Municipal government StartupAmsterdam Colophon Contact I AMSTERDAM WEBSHOP Fashion & Accessories Typical Amsterdam Local Makers Travel & Outdoor Gifts Homeware FACEBOOK TWITTER INSTAGRAM © 2021 I amsterdam Disclaimer Privacy statement Recommendation algorithms Change cookie settings Cookies on Iamsterdam.com amsterdam&partners uses cookies on iamsterdam.com to analyse usage of the website and to enable content sharing on social media. Cookies may be placed by third parties. By closing this message and continuing to use the site you consent to cookie use by iamsterdam.com. More information ADJUST COOKIE SETTINGS APPROVE