Dewynters Blog BLOG DEWYNTERS GETS KINKY POSTED BY DEWYNTERS ON THU 27 AUGUST 2015 SHARE THIS POST TWITTER FACEBOOK That's right – look closely at the huge Kinky Boots campaign that's spicing up London right now, and you might recognise a few familiar faces! Yes, that's Robert (businessman), Richard (policeman) and Gary (construction worker) from our studio who are sportingly sporting the glittery thigh-length red boots in the artwork that celebrates the opening of the brand-new West End musical at the Adelphi Theatre. And despite their suspiciously weak protestations about wearing the boots, we're pretty sure they loved every minute of it! SORRY DUNCAN, TODAY IS GOING TO DRAG… POSTED BY DEWYNTERS ON THU 23 JULY 2015 SHARE THIS POST TWITTER FACEBOOK No, your eyes are not deceiving you, that really is Duncan James from Blue! With Priscilla Queen of the Desert about to begin its UK tour next month at the Manchester Opera House, Duncan spent a day getting into character at our fabulous photo-shoot and Twitter Q&A at the Lemonade Factory. With glamorous assistance from the Dewynters touring team and shots by our in-house photographer, Matt Crockett, we’re sure this is a day that those present won’t forget in a hurry – especially Duncan. We also filmed the day and produced this great video where you can see the whole remarkable transformation in full. https://youtu.be/0zwO9-yQufM What a difference a day makes, eh! WHAT A SUMMER OF LOVE! POSTED BY DEWYNTERS ON WED 1 JULY 2015 SHARE THIS POST TWITTER FACEBOOK Love really is in the air with six – yes SIX! – weddings at Dewynters Towers this summer. There must be something in the water, or maybe the Prosecco, as July and August will see Suz, Lana, Mark, Ben, Richard and Tomas all tying the knot with their respective other halves. We had fun in the sun raising a glass to them all on the terrace last week. Congratulations guys and we wish you all a magical day to remember. YOU WAIT ALL YOUR LIFE FOR ONE GOLDEN TICKET… POSTED BY DEWYNTERS ON THURS 04 JUNE 2015 SHARE THIS POST TWITTER FACEBOOK …and then all of a sudden they’re everywhere! Charlie & the Chocolate Factory partnered with Heart FM to send shoppers chasing golden tickets all around the giant Westfield shopping centre last week in an amazing prize competition. The ‘Winning Whirlwind’ was positioned outside the Disney Store, and every hour shoppers were asked by ‘Heart Angels’ to grab as many golden tickets as they could within 60 minutes. The person who collected the most during each hour was presented with a pair of tickets to see Charlie & the Chocolate Factory, with each entrant going into a further prize draw for £1000. With fantastic on-air and online support from Heart FM, this promotion was perfectly timed to make the most of the half-term holiday and the Westfield location – a shopping centre that has a staggering 15 million footfall on a normal week. OUR NEW GREEN ROOM APP PLAYS A ROLE IN HISTORY POSTED BY DEWYNTERS ON FRI 8 MAY 2015 SHARE THIS POST TWITTER FACEBOOK Well it was all drama last night! The Donmar Warehouse made theatre and TV history in a ground-breaking, live broadcast of their production THE VOTE on More 4. What's more, our new Green Room app allowed viewers to download our very first digital programme to enjoy from the comfort of their sofas. Dame Judi Dench, Catherine Tate and Mark Gatiss starred in the election night drama, and THE VOTE digital programme, designed in collaboration with the Donmar, gave viewers all the high quality features of our print programmes alongside exclusive video and editorial content for this landmark national event. Beautifully designed to work on iPhones and iPads, the programme can be purchased from our new app, the Green Room – the future home for theatre digital programmes. There are more digital programmes in the pipeline, so find out all the latest news by downloading your free Green Room app here. WELL WE DON’T LIKE TO BRAG, BUT… POSTED BY DEWYNTERS ON TUE 28 APRIL 2015 SHARE THIS POST TWITTER FACEBOOK …we’re chuffed to announce that our Social Media team’s hard work on the Les Misérables twitter account has paid off with an award win! @lesmisofficial, has just scooped the title of ‘Best Twitter Engagement’ in the 2015 My Theatre Mates ‘Also Recognised Awards’ voted for by the very important general public. And if that’s not exciting enough, we’ve also been nominated for a Brand Republic Digital Award for the ‘Best Campaign on a Shoestring Budget’. This time for our superb work on the #LesMis29 BuzzFeed campaign to celebrate the 29th Birthday of Les Misérables. A MOST REVEALING WEEKEND! POSTED BY DEWYNTERS ON WED 22 APRIL 2015 SHARE THIS POST TWITTER FACEBOOK The Girls is a new musical based on Calendar Girls, written by Gary Barlow and Tim Firth, and we had great fun launching the show in the beautiful Yorkshire Dales. Four exclusive workshop performances were held in the village hall of the picturesque Burnsall Village, before it was announced that this brand-new show would have its world premiere at the Leeds Grand Theatre in November 2015, followed by a run at The Lowry in Salford in January 2016. Check out our photo shoot of the original real‑life Calendar Girls having the greatest day with Take That legend, Gary Barlow, himself. Keep your clothes on everyone… AND THE AWARD FOR THE BEST OLIVIER SELFIE GOES TO… POSTED BY DEWYNTERS ON MON 13 APRIL 2015 SHARE THIS POST TWITTER FACEBOOK Well, us of course! The 2015 Olivier Awards took place at The Royal Opera House last night, and the Dewynters team were out in full force for a very special evening. The awards are the biggest event of the year for the theatre industry, and with a few sore heads today, we'd like to raise a toast to what's been a fantastic year for the West End, and pass on our hearty congratulations to all of the winners on the night. Here’s to next year… DEWYNTERS’ DONATION TO TERRENCE HIGGINS TRUST CHARITY AUCTION POSTED BY DEWYNTERS ON THU 26 MARCH 2015 SHARE THIS POST TWITTER FACEBOOK Recently we’ve been reorganising our rich archive that includes many posters designed by the hugely influential Richard Bird. Richard was Head of Graphics at the National Theatre in the 1970s and 1980s, producing some of the National’s most striking and memorable posters. He joined Dewynters (with his own archive) in 1988 and sadly died in 1993. This year, in his memory, we decided to donate three pairs of his most iconic National Theatre designs to the annual fund-raising Terrence Higgins Trust auction at Christie’s. Richard’s posters raised an incredible £5,000, with the auction going on to raise over £300,000 for this immensely worthwhile cause. A further 17 posters were placed in the online silent auction, and you can see some of Richard’s wonderful designs hung by Christie’s here… ARE YOU FELINE LUCKY? POSTED BY DEWYNTERS ON MON 16 MARCH 2015 SHARE THIS POST TWITTER FACEBOOK Well, over 900 people were when they entered our amazing CATS competition with the Evening Standard. Our promotion asked readers to send in photos of their cat and say which character from the show they resembled - and the response was pawsome! The competition ran for several weeks throughout the paper, and featured heavily online and in social media, supported by vendor bills and trolley panels. An up-to-date gallery on the Evening Standard website showcased the latest entries, and the CATS social media team launched the brilliant hashtag #mycatlookslikeacatfromcats, which clocked up over 700,000 impressions. And the winner? Well according to Sir Andrew Lloyd Webber himself, it was Leo from Brighton – clearly separated at birth from Skimbleshanks himself. What do you think? ROLL UP, ROLL UP! POSTED BY DEWYNTERS ON FRI 13 FEBRUARY 2015 SHARE THIS POST TWITTER FACEBOOK CBeebies star Mr Tumble is coming to a town near you, and Dewynters have gone and joined his circus! Justin Fletcher’s hugely popular children’s show, Justin & Friends, is setting out on another arena tour this Easter, and we've reworked the main image and designed the website for this fun-filled spectacular. Don’t clown around, check out the website www.cbeebieslive.com IT’S THE WAY HE SHOOTS ‘EM! POSTED BY DEWYNTERS ON THU 05 FEBRUARY 2015 SHARE THIS POST TWITTER FACEBOOK Our brilliant in‑house photographer, Matt Crockett, has published a book of his work with 50 of the leading comic artists in the country – from Stephen Fry and The League of Gentlemen to Jack Whitehall and Jimmy Carr. The book, ‘50 Comics’, follows a hugely successful exhibition at the Edinburgh Playhouse during 2014’s Edinburgh Fringe Festival. If you’re lucky you can grab one of the 1000 limited edition, signed copies and don’t forget to keep your eyes open for the London book launch on the horizon – we’ll keep you posted with any news. ‘A LATTE AND A SHOT OF ART HISTORY TO GO, PLEASE’ POSTED BY DEWYNTERS ON THU 22 JANUARY 2015 SHARE THIS POST TWITTER FACEBOOK We are really excited to have helped launch the West End’s new Theatre Café on Shaftesbury Avenue by loaning some rare, original poster artwork. The exhibition on display offers a glimpse of the painstaking craft that was involved in the graphic design behind many famous theatre campaigns, pre-digital days. Pop into the Theatre Café at 66 Shaftesbury Avenue and discover how some of these iconic images were created, whilst enjoying some of the best coffee and cakes in London. HAPPY CHRISTMAS JUMPER DAY! POSTED BY DEWYNTERS ON THU 12 DECEMBER 2014 SHARE THIS POST TWITTER FACEBOOK It's all gone a bit woolly over here in aid of Save the Children. Showing off their very best – and worst! – festive attire, the Dewynters team got into the Christmas spirit to raise money for a fantastic cause and help save children's lives. But despite some of the questionable jumpers on show, good taste still prevailed with an amazing lunchtime bake-off to whip up even more valuable funds. Check out our photo… (or should that be "elfie"!?). WE LOVE CHRISTMAS PRESENCE POSTED BY DEWYNTERS ON THU 04 DECEMBER 2014 SHARE THIS POST TWITTER FACEBOOK … and it doesn't come much bigger than these giant, illuminated gift boxes in Piccadilly Circus! For the sixth year running, Dewynters has been exclusively involved in the advertising campaign that surrounds the famous Statue of Eros in the heart of London. The digital ads will run right through the bustling Christmas period on eight HD screens, showcasing our clients' work to an estimated two million visitors every week, with a dwell time of around five minutes for those on foot. Well, they do say Christmas is all about sharing… WHAT ARE TWEET SEATS? POSTED BY DEWYNTERS ON THU 20 NOVEMBER 2014 SHARE THIS POST TWITTER FACEBOOK Well our Social Media Manager, Matt Hamm, has just guest-blogged for influential theatre news site whatsonstage.com to explain just that. After trialling the exciting new Tweet Seat feature for the musical Once, Matt was invited to write a piece explaining how it works and how it can benefit musicals through Twitter. Get Matt’s low-down on Tweet Seats here. BUZZFEED: ONE REASON WHY OUR SOCIAL MEDIA TEAM ARE GREAT! POSTED BY DEWYNTERS ON THU 20 NOVEMBER 2014 SHARE THIS POST TWITTER FACEBOOK To celebrate the 29th birthday of Les Misérables, our social media team created three brilliant ‘list’ articles on popular news site, Buzzfeed. Released over two weeks exclusively on the production’s official Facebook and Twitter platforms, the articles reached a whopping 43,000 views, with more than half a million Facebook users reached and more than six million impressions of the birthday hashtag on Twitter. Check them out: 10 reasons why Les Misérables isn’t miserable! 10 reasons why Les Misérables is the most epic musical in the world! Top 10 songs in Les Miz, as voted for by YOU! CHRISTMAS COMES EARLY TO BOND STREET! POSTED BY DEWYNTERS ON THU 13 NOVEMBER 2014 SHARE THIS POST TWITTER FACEBOOK We’re thrilled to have arranged for White Christmas to take over the windows of famous Bond Street store ‘Fenwick’ in spectacular style. Our Partnerships and Promotional Marketing team have organised this special festive collaboration, and the launch on October 29th saw Aled Jones lead the cast of White Christmas in a live performance outside the store, while he sang from up on the Bond Street corner balcony – the first time it’s been opened since 1945. And naturally, there was snow too! Our partnership package also includes Fenwick’s windows bringing to life the White Christmas tale over the whole festive season, as well as the store turning their restaurant into the show’s Regency Rooms, in which there’ll be further cast performances throughout the Christmas period. Alongside in‑store and online competitions and promotions, this is a partnership you’ve simply been dreaming of. STRICTLY COME TOURING! POSTED BY DEWYNTERS ON THU 6 NOVEMBER 2014 SHARE THIS POST TWITTER FACEBOOK Our touring department are thrilled to be working on a new production of ‘Annie’ starring Craig Revel Horwood. The Strictly Come Dancing star will dress up as the fearsome Miss Hannigan at Newcastle’s Theatre Royal in July 2015, before setting out on a year‑long tour of the UK and Ireland. Dewynters will be there every step of the way, providing creative design and campaign strategy to ensure that the Annie tour is one long drive down Easy Street! Visit the Annie website to find out more… MEMPHIS IS ON SONG! POSTED BY DEWYNTERS ON THU 23 OCTOBER 2014 SHARE THIS POST TWITTER FACEBOOK Our Partnerships and Promotional Marketing team have served up a tasty, lip-smacking partnership for new musical MEMPHIS! As official partner of MEMPHIS, Big Easy are hosting a competition every Monday night that gives entrants the chance to perform blues and soul music with a professional band at the Big Easy in Covent Garden. The competition will conclude with a spectacular finale on 8 December, when a MEMPHIS cast member will be there to decide the winner. There will also be a special “Memphis Mondays Menu” and a rather delicious cocktail, the Mem‑fizz, available in the restaurant. With Memphis leaflets and print displayed around the restaurant to accompany presence on Big Easy’s website and social media, this is a giant slice of promotional heaven! DEWYNTERS – THE NEXT GENERATION POSTED BY DEWYNTERS ON WED 17 SEPTEMBER 2014 SHARE THIS POST TWITTER FACEBOOK Jules Goddard, head of our Ticketing & Sales Marketing team, will present a marketing workshop at the Theatrecraft 2014 careers fair for young people at the Royal Opera House on 17th October. This lively and hands-on session will give young people a glimpse into the world of arts marketing, explaining how we engage with target audiences and maximise the potential of each show's unique selling points. The group will then have fun devising their own exciting marketing campaign for a major new musical! Theatrecraft is free and offers 16-25-year-olds a unique look at a whole range of careers behind the scenes in the theatre industry, from direction and stage management to design and marketing. Workshops, tours and networking hubs all form an invaluable experience for those interested in the theatre and you can find out more at www.theatrecraft.org PURE IMAGINATION... BOTTLED POSTED BY DEWYNTERS ON THU 21 AUGUST 2014 SHARE THIS POST TWITTER FACEBOOK July saw the introduction of our new Charlie and the Chocolate Factory drinks bottle and it's already a big hit at the theatre shop, with almost 500 crossing the counter in three weeks. Available on its own or full of iced slush drink, it's this summer's hottest, cool item. We'll drink to that! MAMMA MIA! IS FLYING HIGH! POSTED BY DEWYNTERS ON THU 24 JULY 2014 SHARE THIS POST TWITTER FACEBOOK MAMMA MIA! has really got the arrivals and departure tunnels at Gatwick Airport into the holiday spirit with a takeover of the digital screens. The sunny 12 and 6-sheets adorned the walls between 16 June to 13 July, before even more digital 6-sheets light up the arrival halls of both Gatwick and Stansted airports between 28 July to 10 August. Gatwick is the UK's second largest airport and serves 34 million passengers each year. Backed up by our multi-language leaflets, which are also available at Heathrow Airport, this campaign is a real passport to success. BIG CATS ADVENTURE POSTED BY DEWYNTERS ON THU 17 JULY 2014 SHARE THIS POST TWITTER FACEBOOK To announce the return of CATS this December, we held a very special launch event at the London Palladium. Two hundred ticket agents along with fifty members of the press were invited to enter through the stage door and enjoy exclusive access to areas of the legendary theatre that they never would have seen before. Champagne in hand, they were then seated backstage in front of a giant screen that showed a short CATS clip, before enjoying an introduction, talk and Q&A with Andrew Lloyd Webber, Trevor Nunn and Gillian Lynne. They were also treated to an absolutely storming performance from the new cast, before the safety curtain was raised giving the guests a breathtaking view out into the spectacular auditorium. We then sent them away, suitably dazzled, with goodie bags that were quite simply the cat's pyjamas! MEMPHIS, MAGIC! POSTED BY DEWYNTERS ON MON 30 JUNE 2014 SHARE THIS POST TWITTER FACEBOOK Memphis the Musical launched in dazzling style at the legendary live music venue Ronnie Scott's on 10th June, with amazing support from London's No 1 commercial radio station Magic FM 105.4. The event was hosted by drive-time DJ Angie Greaves and featured a fascinating Q&A with stars Beverley Knight and Killian Donnelly, and the musical's composer and co-founder of Bon Jovi, David Bryan, before Beverley and Killian treated the audience to electrifying live performances of songs from the show. Magic FM plugged the launch extensively on air and also directed listeners to their website where the whole event was streamed live. The smash-hit Broadway musical opens here in London in October at the Shaftesbury Theatre, and you can watch Magic FM's brilliant highlights video of the launch here… FIRST OF THREE! POSTED BY DEWYNTERS ON MON 23 JUNE 2014 SHARE THIS POST TWITTER FACEBOOK Miss Saigon achieved a magnificent media first with three consecutive right-hand page ads in the Sunday Times Culture on 15th June. The sumptuous, high-profile 28x3 ads showcased the show's amazing press reviews, as well as the talents of the West End's hottest new property, Eva Noblezada, who plays the lead role of Kim. The prestigious Culture magazine has a readership of 2,354,000 and circulation of 844,528, and this is the first time they've allowed a campaign to take three consecutive pages. How's that for media-buying you just can't Miss! THE HEAT IS ON IN CROMWELL ROAD! POSTED BY DEWYNTERS ON WED 18 JUNE 2014 SHARE THIS POST TWITTER FACEBOOK Miss Saigon has taken over Clear Channel's enormous 75-metre long Cromwell Road site, one of the largest outdoor advertising locations in the UK. The six consecutive 96-sheets are situated along the M4 corridor which is not only Europe's busiest 'A' road but also a route to Heathrow Airport, delivering 24-hour traffic flow and a phenomenal 2.39 million impacts over the campaign's two-week run. The gigantic back-lit panels are the perfect setting for our bold and beautiful artwork which cannot fail to catch the eye and take the breath away. Just as the poster says... "WOW!". SEE THAT GIRL, BEHIND-THE SCENES, CELEBRATING THE BIG 15! POSTED BY DEWYNTERS ON FRI 13 JUNE 2014 SHARE THIS POST TWITTER FACEBOOK As Mamma Mia celebrates its amazing 15th year in the West End, our in-house photographer Matt Crockett popped down to get some great snaps of the new cast members in rehearsal. The gorgeous behind-the-scenes photos have been picked up by both WhatsOnStage.com and broadwayworld.com and show the new team working through their paces, including Rebecca Lock (Avenue Q, Mary Poppins and Phantom of the Opera) and Alasdair Harvey (We Will Rock You, Forbidden Broadway and Sunday in the Park with George) ahead of their big debut. We hope they have the time of their lives, and you can check out Matt's fantastic pics here CHAMPIONS TO THE END! POSTED BY DEWYNTERS ON MON 2 JUNE 2014 SHARE THIS POST TWITTER FACEBOOK We Will Rock You has taken a final bow after 12 victorious years in the West End. The longest ever running show at the huge Dominion Theatre and the ninth longest running show in the West End has played over 4,500 performances, sold an incredible 6,600,000 tickets in London alone and a staggering 15,000,000 tickets worldwide. The blockbuster musical has spent every night of its record-breaking run sending audiences ga ga to the greatest hits of Queen, and won the prestigious Olivier Audience Award in 2011. We're so proud to have worked on the show since the very beginning and it's been a special kind of magic to have been part of its phenomenal success through the years. We will miss you! THIRSTY? DON'T MISS SAIGON! POSTED BY DEWYNTERS ON THU 29 MAY 2014 SHARE THIS POST TWITTER FACEBOOK Miss Saigon has brewed up a thirst rate partnership with Saigon beers of Vietnam. An in-store promotion in 400 branches of Tesco Extra and Tesco Metro nationwide will see each bottle of the authentic Vietnamese beer feature a Miss Saigon-branded collar with a competition mechanic that links to the show's official website. And as the official drinks partner of the musical, Saigon beers sponsored the huge press night party with 4,000 bottles, received a half-page ad in the show programme and will also see their beers sold in the bars of the Prince Edward Theatre, home of the new smash-hit production of the legendary show. Our promotions team have done it again – cheers!!! MAMMA MIA! WHAT A TASTY PROMOTION! POSTED BY DEWYNTERS ON TUE 13 MAY 2014 SHARE THIS POST TWITTER FACEBOOK MAMMA MIA! has married up with Müller Light Greek yoghurt for the perfect promotional partnership! The idyllic Greek theme ties the two brands together beautifully in a collaboration that celebrates MAMMA MIA!'s 15th anniversary year in delicious style. The Müller Light Greek Style range sells on average 2.2 million packs (around 9 million pots) per month from the UK's leading retailers, including Sainsbury's, Tesco, Waitrose and Co-Op. With an on-pack promotion across seven different Greek-style flavours set to run for a minimum of four weeks, a takeover of the Müller website, weekly competitions and presence across their newsletters and Facebook page (over 93,000 likes in the UK alone), the exposure for MAMMA MIA! is spectacular. It's a match made in heaven! CHARLIE AND WATERSTONES REALLY TAKE THE BISCUIT! POSTED BY DEWYNTERS ON MON 14 APRIL 2014 SHARE THIS POST TWITTER FACEBOOK Charlie and the Chocolate Factory and The Biscuiteers have taken over the flagship Waterstones Piccadilly store in spectacular style. Following the creation of a special edition Charlie-themed box of biscuits, a giant chocolate biscuit replica of the Chocolate Factory and scenes from the show were created in the window of the huge book store in London's West End to mark 50 years of the legendary book. Dewynters then recreated the Wonka gates on the second floor of the store to form a magically fantastical entrance to the children's section. Personal appearances by Willy Wonka and Charlie from the smash-hit show also helped maximise the promotion which has since spread to the windows of eight other London Waterstones stores, including Trafalgar Square and Covent Garden. With golden competitions also running in association with Puffin, Penguin, The Dahl Estate, Tate & Lyle, this promotion will reach in excess of eight million people! How about that for pure imagination! Check out twitter.com/CharlieChoc_UK and the specially created #CharlieChoc50 for more coverage. MORE THAN ONCE CLUB POSTED BY DEWYNTERS ON THU 27 MARCH 2014 SHARE THIS POST TWITTER FACEBOOK ONCE have launched a loyalty scheme to reward the hundreds of devoted fans who come to see the show – more than once! Fans are being supplied with loyalty cards, which get stamped at the box office every time they see the show. When the card is full, they receive membership cards to the MORE THAN ONCE CLUB, an exclusive group of the show’s most loyal supporters. Members will be provided with exclusive access to discounts, special cast events, news and lots more. LONDON NEWCOMER OF THE YEAR POSTED BY DEWYNTERS ON WED 5 MARCH 2014 SHARE THIS POST TWITTER FACEBOOK Dewynters is proud to sponsor the prestigious London Newcomer of the Year Award at the annual WhatsOnStage Awards. The WhatsOnStage Awards, now in their 14th year, are the original “theatregoers’ choice” prizes, and the only major UK theatre awards decided across the board by the public. Previous winners of London Newcomer of the Year include Will Young, Tim Minchin and Daniel Radcliffe. This year’s award went to Harry Potter star Rupert Grint, for his theatrical debut in the stunning production of MOJO at the Harold Pinter Theatre. Asked if he now has the theatrical bug, Grint said ‘I really think I do… There’s nothing like it, and I’ll definitely be doing it again.’ AFTER MIDNIGHT PROGRAMME POSTED BY DEWYNTERS ON WED 12 FEBRUARY 2014 SHARE THIS POST TWITTER FACEBOOK Dewynters have produced the souvenir programme for acclaimed Broadway musical After Midnight, hailed as "The number one Broadway musical of the year!" by New York Magazine. Currently playing at the Brooks Atkinson Theatre, the show which stars the likes of KD Lang, Babyface and Toni Braxton catapults the greatest music of Duke Ellington and Harlem's golden age into the 21st century. The beautiful 24-page full colour souvenir programme features shots of the original Broadway cast that included Dulé Hill and Fantasia, and marks an exciting addition to Dewynters' publishing work on Broadway. SPECIAL DELIVERY! POSTED BY DEWYNTERS ON TUE 4 FEBRUARY 2014 SHARE THIS POST TWITTER FACEBOOK To celebrate the first birthday of ‘The Bodyguard’, key ticket agents and top group bookers received a very special gift in the post. This exclusive A5 mailer was an industry first, featuring a fully incorporated screen. The mailer plays a video clip on opening, with a further three clips to choose from, complete with a volume control. To see a demonstration, please click the video below. THIS YEAR I… POSTED BY DEWYNTERS ON MON 6 JANUARY 2014 SHARE THIS POST TWITTER FACEBOOK Fancy a sneaky look at what our fabulous Dewynters team got up to in 2013? Click the panels above to see the highlight of the year for each of our staff - everything from golf to threesomes! TREE-MENDOUS FUN! POSTED BY DEWYNTERS ON FRI 20 DECEMBER 2013 SHARE THIS POST TWITTER FACEBOOK The Bodyguard has launched a wonderfully festive competition that could win someone the perfect Christmas present. Dewynters has built The Bodyguard Christmas Tree, and invited fans to fill it with 2,500 golden baubles, adding their name and picture to each bauble using Facebook or Twitter. When the tree is full, a winner will be chosen to enjoy a VIP stay at London's iconic Savoy hotel, including breakfast and dinner, along with tickets to the show, a Toni & Guy fashion fix and a label.m goody bag. It takes real baubles to set up a campaign this good! www.thebodyguardmusical.com/happyxmas A TRIBUTE TO THE BOYS OF '41 POSTED BY DEWYNTERS ON FRI 13 DECEMBER 2013 SHARE THIS POST TWITTER FACEBOOK From Here to Eternity marked the anniversary of the attack on Pearl Harbor with a very special performance from the Military Wives Choir on 7th December. Performing alongside the cast, the Choir gave a moving curtain call rendition of "The Boys of '41" which was written for the Pearl Harbor invasion scene in the show. Tim Rice describes how the song, although inspired by the dramatic events of 1941, "found a contemporary resonance when sung so beautifully by the Military Wives Choir of today". It was a wonderful experience for everyone there that night, and a beautiful tribute that will last long in the memory. A PROMOTION THAT'S REALLY CLEANING UP! POSTED BY DEWYNTERS ON WED 11 DECEMBER 2013 SHARE THIS POST TWITTER FACEBOOK Once the Musical has teamed up with Hoover for a sweeping nationwide promotion. In honour of the "broken hearted hoover fixer sucker guy" from the show, over 20,000 Hoover Jive hand-held cleaners will feature an exclusive Once competition, offering the chance to win tickets to the show and a stay at a Radisson hotel in central London. With the Jive being shipped to major retailers such as Amazon, Tesco, Sainsburys, Robert Dyas, Co-op and Argos throughout the UK, this is an amazing campaign that really is set to clean up everywhere! DEWYNTERS IS PROUD TO SPONSOR THE 2014 WHATSONSTAGE AWARDS POSTED BY DEWYNTERS ON WED 4 DECEMBER 2013 SHARE THIS POST TWITTER FACEBOOK Dewynters is proud to sponsor the 2014 WhatsOnStage Awards’ London Newcomer Award. The WhatsOnStage Awards, now in their 14th year, are the original “theatregoers’ choice” prizes, with awards decided by a public vote. Nominations are now open for the 2014 Awards, which cover the best of the 2013 theatregoing year. Voting runs from 6 December to 31 January, and winners are announced at the WhatsOnStage Awards Ceremony and Concert on Sunday 23 February. Nominations for the 2014 Dewynters London Newcomer Award are: Jack Huston - Strangers on a Train at the Gielgud Kyle Scatliffe - The Scottsboro Boys at the Young Vic Olivia Vinall - Othello at the NT Olivier Rupert Grint - Mojo at the Harold Pinter Tori Amos (composer) - The Light Princess at the NT Lyttelton ONE SNOW GLOBE THAT'S REALLY SHAKING THINGS UP! POSTED BY DEWYNTERS ON THU 28 NOVEMBER 2013 SHARE THIS POST TWITTER FACEBOOK Dewynters has helped turn Piccadilly Circus into a magical winter wonderland again this Christmas. For the 5th year in a row Dewynters has been the exclusive live events partner of the breathtaking snow globe that surrounds the Statue of Eros, and this year the ad sites, advertising some of the biggest shows in the West End, have been digitalised to stunning effect. An estimated 2 million people pass through the world-famous Piccadilly Circus right in the heart of London every week, and with the sites live right through the festive season from 18 November to 5 January, this is a beautiful blizzard of publicity that no one's going to miss! IT’S A KINDA MOGIC? DEWYNTERS STAFF COLLECT FOR MOVEMBER! POSTED BY DEWYNTERS ON FRI 22 NOVEMBER 2013 SHARE THIS POST TWITTER FACEBOOK 8 Dewynters staff are taking part in the brilliant Men’s Health charity Movember; growing facial fuzz for 31 days. The team have made an incredible £1,700 already! If you’d like to donate, click here: http://moteam.co/the-mo-bro-s-3 LISTEN TO SPOTIFY FOR ONCE! POSTED BY DEWYNTERS ON FRI 15 NOVEMBER 2013 SHARE THIS POST TWITTER FACEBOOK Once has become the first musical in the world to record an exclusive Spotify Session! The remarkable gig was recorded at Spotify HQ to be uploaded to the Spotify app, placing it alongside a whole world of popular music artists. Spotify only record 12-15 gigs each year, heavily promoted by their blog and vast social networks, so this is an extraordinary opportunity for a West End production. The entire gig will be streamed at http://oncemusical.co.uk/spotify at 12:30pm on December 4th. Once has also released five tracks from the cast recording, which can now be heard on the official website or right here http://bit.ly/oncecastep. The release was teased by an exclusive Twitter campaign from Official London Theatre, and the playlist has been seeded on key theatre websites and blogs such as whatsonstage.com. Once more amazing! SPREADING THE WORD POSTED BY DEWYNTERS ON TUES 29 OCTOBER 2013 SHARE THIS POST TWITTER FACEBOOK Dewynters were thrilled to be the keynote speakers at the Touring Exhibitions conference in Berlin, which brought together promoters and venues from over 30 countries across the globe. Speaking on how new opportunities have influenced the way in which Dewynters market to UK arts and entertainment audiences, our talk covered all things new in social media, seeding, digital outdoor, partnerships, the sales force, and how to create stand-out through branding and design. It was a real honour to speak at such a prestigious industry event, and it's always a pleasure to share our knowledge and experience NO REPEATS? OK, JUST THIS ONCE. POSTED BY DEWYNTERS ON WEDS 9 OCTOBER 2013 SHARE THIS POST TWITTER FACEBOOK Once the Musical and national station Absolute Radio have got together for a unique promotion that's really shaking up the airwaves. Absolute are breaking their famous "No Repeat Guarantee" by playing certain songs from the smash-hit musical more than once in a single work day, changing their long-held policy about repeating any single song between 10am-5pm. With a music-loving, gig-going audience, Absolute is the perfect promotional partner for Once, and along with promo trails, live reads and a special online 'Once" hub, the award-winning station is also running a fantastic competition each day giving listeners the chance to win tickets for the show and a stay in a luxurious West End hotel. A promotion so good it's surely… unrepeatable? TOGETHER IN PERFECT HARMONY! (WELL, ALMOST...) POSTED BY DEWYNTERS ON MON 30 SEPTEMBER 2013 SHARE THIS POST TWITTER FACEBOOK So inspired were we by the musical talent we're surrounded by in the West End, we decided to go all Gareth Malone and start our very own Dewynters choir. Practicing once a week and tackling anything from Mozart to Madonna, our set of songstrels won't be performing at The Palladium any time soon, but are getting a real kick out of their lunchtime harmonies. THE MANE ATTRACTION POSTED BY DEWYNTERS ON FRI 30 AUGUST 2013 SHARE THIS POST TWITTER FACEBOOK Walt Disney's The Lion King has certainly made a big impression on its current tour of the UK and Ireland. With the help of the Dewynters studio, the global box office phenomenon installed breathtakingly king-size front-of-house branding at the Birmingham Hippodrome and the Bord Gais Energy Theatre in Dublin. Built using contravision, these enormous displays not only created enormous excitement in each city, but were also the first of their kind at those theatres, paving the way for all future visiting productions. Our pride is there for all to see! SMASH-HIT FIRST KNIGHT PREVIEW! POSTED BY DEWYNTERS ON MON 19 AUGUST 2013 SHARE THIS POST TWITTER FACEBOOK The Bodyguard have just released the very first video of Beverley Knight singing an excerpt from the iconic Whitney Houston track “Queen of The Night”. What's more, the video was such a sensation that it racked up over 150,000 views in less than 48 hours, making it the number one most viewed and shared YouTube video in the UK! Featured on The Bodyguard's official website, Facebook and Twitter, the clip is the first chance to see the multi-award-winning superstar perform ahead of her joining the cast as Rachel Marron from 9 September 2013. You can watch the phenomenally successful video HERE! NAILING THE ART OF PROMOTION POSTED BY DEWYNTERS ON FRI 9 AUGUST 2013 SHARE THIS POST TWITTER FACEBOOK MAMMA MIA! has collaborated with the UK's top nail brand Nails Inc to create a special, limited edition MAMMA MIA! nail varnish. A constant presence on the catwalk and at Fashion Week, the innovative and highly sought after Nails Inc were the perfect choice to partner MAMMA MIA!, and the result was a gorgeous, glossy, hot pink shade inspired by the summer theme of the smash-hit musical. The partnership was also promoted with a sparkling online and social media presence, including competitions to win tickets to the show and fantastic Nails Inc luxury products. THE PERFECT MARRIAGE OF THEATRE AND FASHION POSTED BY DEWYNTERS ON WEDS 31 JULY 2013 SHARE THIS POST TWITTER FACEBOOK Mamma Mia! has teamed up with ELLE fashion magazine and Greek haute couture designer Celia Kritharioti for an amazing, once in a lifetime prize! ELLE are offering their readers a chance to win an exquisite wedding dress designed especially by Celia, whose clients include Jennifer Lopez and Gemma Arterton, in a promotion which is tailor-made for the wedding-themed musical. ELLE arranged a stunning photoshoot at the Novello Theatre, home of Mamma Mia!, and you can get a glimpse of the wonderful dress in this behind-the-scenes photo here. GROUNDBREAKING MUSIC FROM THE UNDERGROUND POSTED BY DEWYNTERS ON MON 22 JULY 2013 SHARE THIS POST TWITTER FACEBOOK Once has made history as the first ever West End musical to busk on the London Underground! Declan Bennett, who plays heartbroken busker "Guy" in the award-winning show, spent two hours with fellow cast members delighting commuters in Leicester Square Tube Station to celebrate ten years of licensed busking on the Underground. With rousing renditions of songs from Once and with all proceeds going to charity, this was a fantastic showcase for the musical and a wonderful way to pay tribute to a London institution. Watch a video of the busking session here A REVOLUTION IN ART POSTED BY DEWYNTERS ON TUES 09 JULY 2013 SHARE THIS POST TWITTER FACEBOOK Les Misérables has inspired two stunning pieces of art this week. Firstly, congratulations to 18-year-old Molly Hart for winning the competition to create artwork for the Les Misérables Facebook page run by Dewynters. The competition was in celebration of an astounding 300,000 "Likes" the site has now achieved. Her entry was chosen by Cameron Mackintosh himself, and now adorns the page - which is by some distance the most popular Facebook page of all West End musicals. Check out the page with Molly’s fantastic character drawing in pride of place here: facebook.com/lesmisofficial Dewynters also designed a very special Les Misérables mural for the side of the Queen's Theatre in London. Commisioned by Cameron Mackintosh, the beautiful, eye-catching piece was painted by artist Martin Jarvis and is already set to be an iconic addition to the West End. You can watch Martin bringing the mural to life here: lesmis.com/uk/sights-and-sounds/videos/ FAREWELL LEICESTER SQUARE! POSTED BY DEWYNTERS ON TUES 28 MAY 2013 SHARE THIS POST TWITTER FACEBOOK Hello Strand! We have a new home! It's been a moving and exciting experience this week as Dewynters waved goodbye to Leicester Square after 25 years, and said hello to wonderful new offices on The Strand. We've had some amazing and unforgettable times in Leicester Square, but with a fantastic West End location along with lovely views across London and the Thames river, Wellington House already feels like home. So it's business as usual here, but also the beginning of a bright and beautiful new era in Dewynters' history. Click for directions. THE LEGEND OF STUDIO 48 POSTED BY DEWYNTERS ON FRI 3 MAY 2013 SHARE THIS POST TWITTER FACEBOOK The world-famous disco club Studio 48 opened its doors on Friday, for one magical night only. This legendary nightclub and party mecca rolled out the red carpet to invite the lucky VIP members past the doormen, into a glamorous, hidden world of disco lights, dancefloors, roller skates and, er, Twister. With drinks and cocktails served by hunky barman Gary, and a surprise guest appearance from the reclusive Andy Warhol himself (though he did seem a bit quiet), this really was a party that will go down in history. Here's to Studio 125…rumours that Bianca Jagger will ride in on a white horse are as yet unconfirmed. LIMITED EDITION BODYGUARD COSMETICS COLLECTION POSTED BY DEWYNTERS ON WED 27 MARCH 2013 SHARE THIS POST TWITTER FACEBOOK The Bodyguard has teamed up with their official make-up partner, New CID Cosmetics, to produce a fantastic, limited edition Bodyguard Collection. Presented in luxurious black and gold, the Collection is available at Debenhams on London's Oxford Street, at the Adelphi Theatre and online at www.newcidcosmetics.com. And with the i-gloss, three shades of i-colour, long-wear eye shadow and award-winning lip gloss you'll look so good that you, too, can look like a star. RED NOSE DAY 2013 POSTED BY DEWYNTERS ON MON 18 MARCH 2013 SHARE THIS POST TWITTER FACEBOOK There was plenty of funny business and a whole lot of fundraising going on at Dewynters on Red Nose Day 2013. A special, limited edition t-shirt was produced (featuring a photo of everyone in the company wearing a red nose), and an incredible lunch sale not only showcased the very finest of Dewynters' home cooking, but also cleared out the entire West End of crisps. By the end of Friday we'd managed to raise a whopping £431.70 for the fantastic causes supported by Comic Relief…well done everyone! CHARLIE AND THE CHOCOLATE FACTORY POSTED BY DEWYNTERS ON THURS 28 FEB 2013 SHARE THIS POST TWITTER FACEBOOK To celebrate the upcoming stage adaptation of Charlie and the Chocolate Factory at the Theatre Royal Drury Lane, the iconic children's classic has been given a scrumptious new cover. Designed by Dewynters in collaboration with Puffin Books and Joe Public Marketing, the new "winning chocolate bar"cover gives Roald Dahl's legendary tale a mouthwatering new look that hints at the feast of pleasures inside…proving that sometimes, you really can judge a book by its cover. RELATED LINKS VISIT WEBSITE CONGRATULATIONS TO WILL YOUNG POSTED BY DEWYNTERS ON MON 18 FEB 2013 SHARE THIS POST TWITTER FACEBOOK Congratulations to Will Young for winning the Dewynters London Newcomer Award at the Whatsonstage.com Awards 2013, for his performance in Cabaret. For all the Whatsonstage.com Awards news go to awards.whatsonstage.com RELATED LINKS VISIT WEBSITE DANCING CHEEK TO CHEEK... SCREEN TO SCREEN POSTED BY DEWYNTERS ON FRIDAY 15 FEB 2013 SHARE THIS POST TWITTER FACEBOOK Top Hat the Musical tap-danced all over people's computer screens with a fabulous Evening Standard arts page takeover. With several glorious videos filmed on green screen especially for this campaign, the takeover brought a joyous dash of old-fashioned glitz and glamour wonderfully to life. And with a dazzling 30,000 impressions of this beautiful, twirling chorus of white ties and tails, Top Hat really did step out in truly elegant style. THE CATS TOUR POSTED BY DEWYNTERS ON THURS 14 FEB 2013 SHARE THIS POST TWITTER FACEBOOK The infamous Cats' eyes, originally hand-painted by Dewynters, were the talk of Edinburgh as they cast a menacing stare across the city on Wednesday 6th February. To mark the return of Andrew Lloyd Webber’s iconic musical to the road – the Cats tour opened on Saturday 9th February at the Edinburgh Playhouse – the eerie illumination was projected onto one of Edinburgh’s most famous monuments, the Castle Rock, for an exclusive photo call with the Edinburgh Evening News. Cats is just one of several productions now on the roster of the Dewynters touring department, and publicity doesn't get much more eye-catching! A WICKEDLY GREEN PARTNERSHIP WITH IMPACT ALL OVER TOWN POSTED BY DEWYNTERS ON THURS 7 FEB 2013 SHARE THIS POST TWITTER FACEBOOK Wicked the Musical has teamed up with the distribution company Impact by covering one of their vans for a whole year. Promoting the 'green' environmental message that is at the heart of Impact's business, the Wicked van with its "Keeping London Green" and "It's Wicked to be Green" slogans will be seen all over the West End for the next twelve months. How about that for delivering an eco-friendly message! DEWYNTERS LTD WELLINGTON HOUSE 125 STRAND LONDON WC2R 0AP +44 020 7321 0488 info@dewynters.com Terms Privacy & cookies © 2015 DEWYNTERS LTD We use cookies and other technologies which recognise you to improve your online experience. By using this site you consent to this use.