Talk to us about social media call our agency on 0203 598 9194 Home Our services Our clients Our blog Our coverage Our team Contact us Hertfordshire Constabulary Campaign type Social Media Marketing and SEO Countries targeted UK Challenge Hertfordshire Police briefed agency:2 and Hodes to assist them with their recruitment drive. They wanted to use social media to directly target people who were interested in working for the police and engage them in conversation. The campaign had three objectives: Increase the number of applications for Special Constable roles. Improve the quality of job applications. Halve the existing cost per application. Our social media strategy In order to engage effectively with the target audience we devised a Social Media Marketing and Social Search campaign to increase the number of job applications. Initially, we conducted an audit of the current social media landscape. During this research we located relevant discussions that were taking place online and used this user insight to understand where the communities were located. As this was a relatively niche market it was crucial that we found the right places to engage with them. Our research enabled us to identify the best places to do this and gave us a great understanding of the language, key topics and key words used by their target audience. agency:2 – Rolled out a social media programme, creating content that was compelling and useful for people interested in joining the Police. Encouraged engagement by seeding videos on relevant platforms to promote the role of Special Constable. Engaged with the target audience within forums, video sites and social networking platforms to increase the number of applications. Results The Police were not only delighted by the increase in applications they received following the campaign, but were also extremely pleased with the quality of the applications. ROI The cost per application was reduced by nearly 80%. Applications increased by over 250%. To find out more about how we maximized ROI for Hertfordshire Constabulary, please get in touch. Find Out More Microsoft and Global Radio/X Factor Royal Caribbean Disney Hewlett Packard Hertfordshire Constabulary MasterCard Heart FM and Microsoft Bing Sani Resort Kelkoo Knows Tech Sitemap agency:2 Website disclaimer agency:2 privacy policy Contact us Mighty Social Member of the DMA Social Media Council Tweets by @agency:2 agency:2 The Social Media Agency | copyright © 2021 | all rights reserved This website uses cookies to help us give you the best experience when you visit. By clicking 'Accept' or navigating the site you consent to our use of these cookies. Accept Learn More