FOR RETAILERS FOR BRANDS Home For Brands Shopper Insights Are you ready to make more informed, Shopper-centric recommendations? Shopper Insights has a breadth of applications across your business, supporting trade, brand and marketing teams to evaluate brand loyalty, inform product development, build targeted trade and media plans, and define category strategies. Crucially, it helps you align with retail partners through a single shared view of the Shopper. Download dunnhumby Shop brochure to find out more Download PDF The benefits of Shopper Insights Shopper Insights help CPGs to: Activate against the needs of Shoppers Improve collaboration with retail partners Drive brand and category loyalty Grow sales and gain market share dunnhumby Shop dunnhumby Shop is a web-based platform that gives you self-serve access to granular Shopper insights from your most important retail partners. With SKU level detail for flexible analysis, Shop answers key business questions at speed, ensuring every decision you make puts the Shopper First. Download dunnhumby Shop brochure OUR SHOPPER INSIGHT OFFERING OVERVIEW Using data to create meaningful, actionable insights is difficult. Shopper Insights gives you the tools to make data work harder, putting you closer to Shoppers, and ensuring you can make better, faster decisions in order to grow your business and create ROI. Granular insights Benchmark performance Better, faster decisions Shopper-focused decision making via a web-based tool Relevant activation Prioritise investment to meet the changing needs of Shoppers Improved collaboration Drive mutual growth with a single shared view of the Shopper DUNNHUMBY SHOP x10 Return on investment +1-2% Category sales uplift Customer Stories Red Bull Find out how embedding Customer Data Science in assortment decisions led to 54% cross-shopping growth. BRANDS Halo Top How Halo Top became Tesco’s second-largest luxury ice cream brand in six months, and the UK’s third-largest within one year. BRANDS View all Customer Stories Webinar On-Demand | IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar WEBINARS 18 November ‘21 Latinoamericanos buscan volver a la normalidad en sus compras, y cae la confianza en las tiendas: Pulso del Consumidor de dunnhumby BLOG 18 November ‘21 恢复常态依然遥遥无期：18 个月以来消费者的态度变化 BLOG 18 November ‘21 By David Clements, David Ciancio, David Brandt View all resources Get started with Shopper Insights today Contact us to find out more. Contact us Helping retailers and brands perfect the science of shopping SOLUTIONS For Brands For Retailers Sectors we serve RESOURCES Blog Reports Webinars Videos Podcasts Client Testimonials Case Studies ABOUT US Our Science Our Team Alliances and Partnerships dunnhumby Ventures Code of Business Conduct News Events Contact CAREERS Experienced Careers Early Careers dunnhumby Life Alumni Network Job openings Glassdoor Recruitment Privacy Notice © 2021 dunnhumby Terms & Conditions Privacy Notice Cookie Notice Whistleblowing Hotline Modern Slavery Statement Gender Pay Report Covid-19 RA Results Accessibility Site Map We use cookies on this site to enhance site navigation, analyse site usage, and assist in our marketing efforts. To read more about the cookies we use click here. AcceptReject