MUH-TAY-ZIK / HOF-FER, San Francisco Advertising Agency CLIENT STAPLES CAMPAIGN THE BACK TO SCHOOL SPECIALTY STORE SINK INTO SCHOOL SUPPLY SERENITY The back-to-school season can be chaos for families. There’s the danger of not knowing new teachers or classmates. The hectic craziness of supply lists handed out at the last minute. Teenagers…just generally being teenagers. What parents want most, is a bit of reassuring calm to help them navigate the end-of-summer supply waters. Enter Staples. Unlike competitors (who said Target, not us), Staples doesn’t just stock up on school supplies for limited seasonal runs. They excel at supplies All. Year. Long. And that expertise makes them the perfect brand to soothe parents’ back-to-school blues. Not just with great deals and always in stock supplies, but with beautiful, calming, colorful messaging designed to relax as much as inform. Soothe as much as sell. Shine as a beacon of serenity amidst the back to school storm. BRANDING FILM STAPLES GENERAL CONTACT NEW BUSINESS CAREERS Twitter Instagram Facebook LinkedIn 220 SANSOME ST. 15TH FLOOR SAN FRANCISCO, CA 94104 415.255.6363 © 2020 MTZHF

MUH-TAY-ZIK / HOF-FER, San Francisco Advertising Agency CLIENT DOORDASH CAMPAIGN DELICIOUS AT YOUR DOOR DELICIOUS AT YOUR DOOR Three times a day, we are faced with a difficult decision: risk an oven fire attempting to reheat frozen taquitos... or order delivery? DoorDash has the most restaurant options, but as a newcomer to the delivery app party, brand awareness was low. To launch DoorDash’s first-ever national TV campaign, we created "Delicious at Your Door," an eccentric door-to-door journey through the different places and people who use DoorDash. The spot was selected as YouGov’s Ad of the Month for achieving the most significant improvement in Ad Awareness. There are over 300 localized versions of the commercial, each featuring different restaurants based on what is most popular in the viewer’s area. Showing off the endless restaurant options led to an 82% increase in favorable perception of the brand, and 75% of people reported they were more likely to use DoorDash after watching the commercial. We pulled together a crew almost as international as the cuisine itself, tapping on Parisian director duo Greg & Lio, and talented Art Director Lital Gurai from Tel Aviv (a great Instagram follow @gurait). When clients ask for the moon, we build it in one day out of paper mache, 8 different sets and hundreds of visual effects. FILM DOORDASH GENERAL CONTACT NEW BUSINESS CAREERS Twitter Instagram Facebook LinkedIn 220 SANSOME ST. 15TH FLOOR SAN FRANCISCO, CA 94104 415.255.6363 © 2020 MTZHF