MARKET RESEARCH LOYALTY & CRM IT SOLUTIONS GROUP INVESTORS LOYALTY & CRM 60 programmes created and managed 4500000 customer accounts managed 6 years' experience CUSTOMISED, INNOVATIVE AND AGILE SOLUTIONS APPLIED TO YOUR ORGANISATION AND YOUR TOOLS For 20 years, Bilendi has been designing and operating B2C and B2B loyalty programmes. Small, medium and large enterprises trust Bilendi to manage their programmes across Europe and Asia; whether they are designed for a few hundred or for several million customers. The Bilendi team will be there to guide you through the 3 key phases of developing a loyalty programme: Marketing, financial and technological setup Launch and communication Operation, monitoring and performance optimisation Since its creation in 1999, Bilendi has invested in the development of its own technology platform: the Bilendi Membership System. It is comprised of 3 core modules: loyalty, marketing automation and CRM. BMS serves as a technological base for the deployment of all programmes operated by Bilendi. CONTACT US AREAS OF EXPERTISE LOYALTY & CRM CONSULTING Programme Design Process audit Models of generosity Designing the loyalty experience Functional specifications Technical specifications TECHNOLOGIES Proprietary technology Web and mobile platform Access via SaaS Open source language / agility Bespoke development BDD / Mobile / Web Shared or dedicated infrastructure DATA & INSIGHT Datamining Segmentation & profiling Import historical data Database management Predictive content GDPR compliance DIGITAL MARKETING Programme launch Activation and retention systems Activities, « gamification » and promotions Cross channel campaigns Traffic generation Measurement of programme performance REWARDS & INCENTIVES Creation of custom reward catalogues Physical and aspirational gifts Exclusive offers and discounts Order management Individual delivery with tracking Associated customer service CONTACT US STARTING WITH YOUR NEEDS, BUILDING ON THE RESULTS Bilendi teams support you at every key step in the deployment of your loyalty and customer engagement programme. They place multiple skill sets at your disposal: network administrators, account managers, consultants, data privacy officers, data scientists, developers, digital marketers, product owners, UX designers, web and mobile designers and more. UNDERSTANDING YOUR NEEDS Bilendi starts supporting your teams by understanding your business model, your ideas and your marketing vision. Our teams of operational consultants, project managers and digital marketers organise, coordinate and synthesise various workshops that drive the project forward. Throughout these working sessions, our consultants will be at your side to design a bespoke programme which matches your business ambitions. They ensure the production and validation of the functional and technical specifications, the foundation of a successful programme. A CUSTOMISED TECHNOLOGICAL SOLUTION Our product and technical teams configure and adapt the system modules necessary for your customised solution. Our BMS is based on 3 families of modules: Loyalty, Marketing Automation and CRM. Our modular and agile approach, allows us to offer you a customised digital ecosystem that does not require development from scratch, thus facilitating a reduced time to market. PREPARING A SUCCESSFUL LAUNCH Our marketers and designers can assist you in the creation of launch campaigns, whether for clients or your internal teams. The launch of your programme is the starting point of your new customer relationship. Once launched our programme experts will assist in training your field, sales, marketing, after-sales and customer service teams to ensure you get most from the programme. MANAGEMENT AND MEASUREMENT A programme enriches your marketing plan and commercial activities. Your teams will benefit from the experience and expertise of our digital marketers and our consultants through the analysis of your data, the use of your tools and programme benchmarking. Furthermore, their relationship and daily exchanges with your teams will allow them to propose solutions that optimise and evolve your programme. CONTACT US INDUSTRY SOLUTIONS Financial services Retail bank loyalty programmes Points or cashback programmes Bank-related offers: Card-Linked Offers (CLO) - Merchant Funded Offers (MFO) Mobile payment, affinity and co-branded cards Development and management offer networks Rewards / Sponsorship Privacy and IT security Adapted to specific regulatory environment Travel & tourism Integration into booking engines Omni-channel distribution: web, OTAs, comparison services, physical agencies, call centre, etc. Management of no-shows and cancellations Statutory management of premium customers Multi-functional loyalty support: room key, payment, parking space, business lounges, etc. Free or chargeable cards Prepaid cards Retail Interfacing for multiple and diverse check out systems Combination of physical, web, mobile and Click & Collect points Data terminals Franchised relationships Data mining and analysis of sales receipts Real-time management of offers by stock codes Management of checkout counter flow Management of returned products Geo-marketing and geo-fencing Prepaid cards B2B Sales force incentives Direct and indirect network promotions (sell in / sell out) Adaptation to commercial organisations: customers / technical-commercial / regional / national / international Management of commercial portfolios and customers / prospects Field tools: statistics, inserts, programme training Declaratory invoices to wholesalers with commercial control Barcode scanning of products for research Reward of revenue share, revenue growth, etc. Entertainment / media Adaptable to complex marketing structures: by unit, unlimited, subscription, week/weekend, etc. Capture cross-channel sales data Management of in-store flow (checkout, terminals, queues) Free or chargeable cards Prepaid cards / Season tickets Specific financing, revenue sharing models Catchment areas Confectionery and concession stands Cinema promotions E-commerce New customer acquisition Conversion funnel Purchasing frequency management ARPU (Average Revenue Per User) and LTV (Life Time Value) management API's with e-commerce solutions: Magento, pPrestashop, ... Deliverability Opt-in database development Click & Collect Mobility Management of shop and pump transactions Integration into pump information systems Parallel systems adapted to low-tech territories Rewards for sales per litre, per lubricant, etc. Real-time rewards Proprietary payment card (lorry drivers, taxi drivers, etc.) Shopping centers Interfacing for multiple and diverse check out systems Compatibility with existing brand programmes Invoicing and attribution to participating brands Dedicated terminal Prepaid cards Management of a clearing houses Indoor/outdoor/iBeacon/BLE geolocation CONTACT US CASE STUDIES FINANCIAL SERVICES Discover the presentation of the Verypop program of Banque Populaire Rives de Paris, intended for its corporate clients. This video was produced at the launch of the program to engage customers to register by explaining how to earn "Pop" points and highlighting the three different ways to spend them. The earn rules are those in effect at the time of the launch. CONTACT US REFERENCES More than 200 companies from various business sectors have already placed their trust in us for the recruitment of new customers and the design and management of their customer engagement programmes. Here’s just a few of them: All Financial services Retailers & shopping centres E-commerce ISP & MVNO Travel & Tourism Entertainment & Media Mobility BtoB Other Understand, Engage, Retain BACK TO TOP MARKET RESEARCH Our panels Full service Passive measurement Community recruitment Interactive solutions Mobile solutions Healthcare panel T&C LOYALTY & CRM Engagement & loyalty expertise Expertises Areas of expertise Program from A to Z Industry solutions Case Studies References IT SOLUTIONS IT Teams Technologies solutions GROUP History Offices Teams INVESTORS Key figures Press releases Financial agenda Financial documents CONTACT ©2018 Bilendi Technology - Legal notice - Privacy policy Bilendi & Respondi We are thrilled to announce the acquisition of Respondi, a European player in data collection for market research. Its well-renowned expertise in the research market, respect and reputation of its team and technologies are all tremendous assets that will enable Bilendi to pursue its strategy of growth and capture of new markets. Read the press release here Close