Why Cedar Cedar Pay About Us Resources Careers Try Cedar About us What we do When things are clear, easy and relevant for patients, providers form stronger relationships, minimize administrative burden and achieve better financial results, so what’s good for patients is good for providers. At Cedar, we foster that mutually beneficial relationship through proven expertise and modern technology. We combine the best techniques of fintech, ad tech, consumer and healthcare to help providers understand and engage patients more effectively. Florian Otto, MD, PhD Co-Founder / Chief Executive Officer An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany. Arel Lidow Co-Founder / Co-Chief Maker Arel sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance. Our leadership Seth Cohen President Hassan Sultan Chief Technology Officer Niren Gandra, MD Chief Commercial Officer Liz Ratto Chief People Officer Work with us Team-oriented. Fast-paced. Mission-led. We bring together a deep understanding of data science, technology, experience and design to solve an important healthcare problem in a unique way. Our team includes a diverse group of talented, problem-solvers and change-makers who are building something transformational. If you thrive when pushing boundaries, moving mountains and challenging the status quo, you’ll find your crew here. See careers Advisors Joel Allison Former CEO of Baylor Scott and White Health Senior Advisor to the Robbins Institute on Health Policy and Leadership at Baylor University Business School Board member: Radiology Partners Linda Finkel President and CEO, AVIA Former Chief Operating Officer of Accretive Health (now R1 RCM) Brad Hayes Former CFO of LabCorp Board of Trustees: The University of North Carolina at Greensboro Janice Nevin, MD, MPH President and Chief Executive Officer, ChristianaCare Board member: American Hospital Association, America’s Essential Hospitals, Cross Country Healthcare, Delaware Business Roundtable and the Delaware State Chamber of Commerce Joel Perlman, CPA Former EVP & CFO Montefiore System Board member: CAQH-CORE The New York Clinical Data Research Network Healthfirst Inc. Jeffrey Sachs, DDS Founder, Sachs Policy Group Former Senior Health and Human Services Advisor to Governors Hugh Carey and Mario Cuomo David Shulkin, MD Ninth Secretary, US Department of Veteran Affairs Distinguished Health Policy Fellow Leonard Davis Institute of Health Economics, University of Pennsylvania James Olsen Founder and Managing Partner, Concord Health Partners Investors Request a demo Speak to one of our experts and see how Cedar can transform the patient experience in your organization. Try Cedar 95 Morton Street, New York, NY 10014 Copyright © 2021 Cedar Cares, Inc. Privacy Policy Security Details Why Cedar Cedar Pay About Us About Us Cedar + OODA DE&I Anti-Racism Pledge Cedar Cares Resources Events Blog Press Client stories, whitepapers and more Careers Request Demo Contact Us Sign up for blog updates