EU Language Toggle Dropdown AURA Discover personalized hair care from our new brand, featuring optional aromas and pigments. eSalon Custom Hair Colour Custom Hair Care Shop How-To Our Story My Account 0 Custom Hair Care with Endless Possibilities Invented by the creative minds behind eSalon, AURA personalized hair care utilizes cutting-edge personalization technology to create shampoos, conditioners, and masques designed for your unique hair needs and goals. You can easily adjust your hair care from order to order, whether you’d like to change your aroma, add a temporary pigment, or adjust your hair goals based on hair, lifestyle, or seasonal changes. Starting from 37,00 € PERSONALIZE MY HAIR CARE Learn more about your unique eSalon x AURA experience » Check out our optional, temporary pigments below. Color Enhancing Pigments Neutralizing Pigments Making hair care magical Personalized to you We learn about you and your hair goals through our Quiz, so we can create your custom Shampoo, Conditioner, and Masque. Memorable aromas Add one of our five fragrance options to your products and even select its strength level, or opt to go fragrance free. Shades for days Add to Conditioner & Masque Temporarily tone, enhance, or transform your hair color with our optional Neutralizers, Classic shades, and Fantasy shades. PERSONALIZE MY HAIR CARE Color Enhancing Pigments Neutralizing Pigments Pigments for your personality Whether you’d like to try a Fantasy or Classic pigment, when you take AURA’s hair care Quiz we’ll direct you to shades that will work best with your eSalon hair color. All of our pigments are optional and temporary, meaning they’ll wash out over time. Before After Before After Before After Before After Vibrant Rose Gold shown on pre-lightened blonde hair FANTASY SHADES CLASSIC SHADES Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities. Colour Rose Gold Rose Gold Monaco Magenta Jaipur Rose Hawaiian Coral Saharan Copper Granada Red London Red Arctic Grey Pacific Periwinkle Santorini Blue Irish Lilac Fuji Fuchsia Tulum Pink Salmon Pink Spanish Copper Sonoma Red Cairo Yellow Maldives Teal California Indigo Baltic Green French Lavender Kyoto Purple Miami Pink Roman Copper Croatian Copper Intensity: Vibrant Soft Vibrant Bold Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colours. PERSONALIZE MY HAIR CARE Integrated Neutralizers Add one of our three Neutralizers to your personalized Conditioner or Masque, and achieve the ideal, non-brassy tone in any hair color. NEUTRALIZER FOR Blonde, Gray, and White hair Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights. NEUTRALIZER FOR Brunette hair Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair. NEUTRALIZER FOR Dark Brunette to Black Hair Crafted with green pigment to neutralize warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair. PERSONALIZE MY HAIR CARE The meaning behind the magic From our vegan and cruelty-free ingredients to our sustainability standards, our vision is to make the world a little more luminous. Vegan formulas Cruelty-free products and practice Paraben-, SLS-, and SLES-free Packaging made with recycled materials PERSONALIZE MY HAIR CARE AURA FAQs How is AURA hair care different from eSalon’s hair care? Are AURA products safe for my colour? If I have autoship with eSalon do I have to have autoship with AURA? Will AURA pigments cover my greys? What’s the difference between AURA's temporary pigments and eSalon’s Tint Rinse? See here for more AURA FAQs SHARE YOUR AURA #aurahaircare Join us on social media for hair care tips, giveaways, and endless possibilities in hair care. OUR GUARANTEE We're committed to your colour happiness. Not 100% satisfied? It's on us. SHOP Custom Hair Colour Custom Hair Care - New! Highlights All Products Custom Hair Colour for Men - New! EXPERTISE Support How-To COMPANY Our Story Press Colorsmith AURA FOLLOW US Facebook Pinterest Instagram #ColorHappiness Copyright © eSalon 2021 All Rights Reserved. Terms of Use Privacy Policy Cookie Use U.S. Patent Numbers 8,577,750 & 8,655,744 We use the information you provide on this Site to customise your experience, for functional reasons and for statistical analysis. You may agree to our Terms of Use and Cookie Use or set your preferences. Please see our Privacy Policy for more information. ACCEPT ALL COOKIES DO NOT CONSENT