MARTECH CERTIFICATIONS We are powered by smart data technology, and certified with every major marketing advertising platform. DATA MARKETING Our data marketing technology unlocks unique consumer insights and develops new business opportunities This is key to understanding the next generation of consumers and delivering individualised, experience-based relationships in the post-digital era. We create Medialakes to gather data and extract actionable insights for brands. We empower our clients in their decision process with full data transparency and ownership. We give them full visibility on KPIs, so they can put their data into action. Simple and smart media dashboards We have developed a unique, AI-based technology for our clients that helps make data-driven decisions while automatically extracting actionable intelligence from data. Our data tool is designed to be simple and intuitive, and displays your business media activity at a glance. We provide six categories of Smart Insights (Product, Brand, Competition, Market, Media and Website). Key media and business indicators are all displayed in one place, allowing for actionable insights and quick decision-making. Our platform streamlines the digital marketing process and is quick to implement. We are Certified Marketing Partners for all key technology platforms. We offer advanced digital marketing expertise in: Sponsored Ads Programmatic Planning & Strategy Performance Measurement We provide training to our clients so they can get the most from these platforms to optimise their marketing strategies and reach their sales objectives. Our Partner Certifications demonstrate our data-driven and customer-centric marketing capabilities. Artefact is the only digital agency certified in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP) 1. We are GMP certified to manage the following platforms: • Analytics 360 • Display & Video 360 • Search Ads 360 • Campaign Manager As a GMP Sales Partner, we also resell and train our clients on using these Google platforms. 2- Our SEA experts are Google Ads certified in: • Basics • Mobile • Shopping • Display • Video 3. We are also a Google Cloud Premier Partner (GCP) We exploit Google’s cutting-edge technology to maximise the performance of our data-driven projects including: • Machine Learning • Data Analytics • Infrastructure Artefact is a recognised Premium Facebook Marketing Partner: the highest level of Partnership This rewards the level of expertise and the agility in product adoption by Artefact. This level of partnership means that we received extra, tailored support from Facebook for ourselves and our clients, as well as access to beta products. This partnership is the result of the strong relationships we have with our clients. We are also: • Facebook Blueprint certified for planning and buying across the Facebook family of apps. • Facebook Certified Media Planning Specialists — meaning we design Facebook media strategies that align to business goals and marketing plans. • Facebook Certified Media Buying specialists — meaning we provide campaign management to help brands buy ads on Facebook, Instagram and Messenger. Artefact is Google Campaign Manager certified This certification identifies Artefact as qualified users of the Campaign Manager platform. We have demonstrated great operational expertise in implementing, reporting, and troubleshooting reservation buys, while working across partners. The certification also assesses ad tag delivery, measurement, and troubleshooting methods used to optimise performance. Artefact is certified on all available European Amazon Advertising accreditations Our expert e-retail team is certified on all three levels of certifications provided by Amazon: • Planning and Strategy • Amazon DSP • Sponsored Ads These certifications showcase our ability to develop advanced advertising strategies, leveraging the Amazon solution, and ensure best-in-class execution on search and display campaign management. Artefact is a Microsoft Advertising Accredited Professional This certification proves our ability to manage Microsoft Advertising accounts and optimise your advertising campaigns, while fully exploiting our knowledge of reporting and tools. About Us – Offices – Privacy Policy – Data Privacy – Cookies – Allgemeine Vertragsbedingungen – Impressum – Index Égalité Professionnelle – © Artefact 2021 Axeptio consent