MG OMD .st0{fill:#FFFFFF;} .st1{fill:#504F4F;} .st2{fill:#E73529;} SERVICES CLIENTS CONSULT CREATE CONVERT OMD DESIGN Design is our planning process. It was created to ensure that the consumer’s experience is at the heart of what we do. It comprises of four stages and ensures we are identifying the most important business questions our clients are asking us today and are using the right tools and techniques to respond with the best answers. It provides a consistent way of working, moving teams through our stages of planning. 1. Ambition, where we specify the goals and the right mix of people and skill-set to deliver upon those goals. 2. Empathy, where we uncover a richer understanding of the consumer – un-met needs and untapped desires that define the strategic opportunity – and how/when/where a brand can use communications and media to fulfil those needs. 3. Craft is the point at which we create connected consumer experiences and the media ideas and plans that support them. 4. Activate focuses on agile trading, optimization and insightful analysis. DATA-LED Omni is Omnicom’s people-based precision marketing and insights platform bringing us closer to the consumer than ever before. Omni provides access to all of our apps across insights and development, audience building and channel planning, content inspiration and message distribution, in a single, user-friendly environment that will be used by all of our planning and buying teams on a daily basis. Omni is designed to identify and define personalised consumer experiences at scale, in order to drive the best results for our clients. GET INSPIRED Take a look at some of our work here Our work Bankside 3 90 – 100 Southwark Street, London, SE1 0SW www.omd.com www.omnicommediagroup.com Email us Twitter LinkedIn Facebook Instagram © Manning Gottlieb OMD 2021 Terms of use Privacy Policy Modern Slavery Act Statement Supplier Code of Conduct Better Ads Gender Pay Gap Report 2019 Gender Pay Gap Report 2020 We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT