Group Markets Business Careers Newsroom Centenary EN BUSINESS Optorg has risen to become a leader in heavy equipment and automobile distribution on its markets, via its subsidiaries Tractafric Equipment and Tractafric Motors. BUSINESS LINES TRACTAFRIC EQUIPEMENT TRACTAFRIC MOTORS AUTOREDO PARTNERS / MANUFACTURERS ACHIEVEMENTS BUSINESS LINES AUTOMOBILE DISTRIBUTION Optorg offers transportation solutions for all types of professionals and the general public, via its subsidiaries. For transportation professionals: distribution of trucks and buses, paired with professional support (maintenance, training, etc.) For the general public and local companies: distribution of passenger vehicles (sedans, SUVs, etc.), paired with service on par with international standards (warranty, after-sales service, etc.) For major companies and NGOs: direct sales of all brands of vehicles, with customization options (ambulances, mining vehicles, etc.) HEAVY EQUIPMENT Optorg provides operators with a wide range of equipment solutions for their work sites, including specialized equipment (construction, mining and forestry), heavy trucks, generators and power plants. The Group offers comprehensive – from site assessments to financing advice and after-sales support – and customized – on-site support, tailor-made modifications to vehicles, etc. – service that is particularly well-suited to the needs of larger customers in sectors such as construction, mining and oil & gas. TRACTAFRIC EQUIPEMENT Caterpillar dealer in nine Central African countries and in Morocco, Tractafric Equipment supplies operators with specialized equipment (construction, mining and forestry), handling trucks and power generation solutions, providing each and every customer with comprehensive, customized solutions. www.tractafric-equipment.com TRACTAFRIC MOTORS With 45 sales outlets in 23 countries, the Tractafric Motors network offers a wide range of commercial (trucks, buses and vans) and passenger (sedans, pickup trucks and SUVs) vehicles in partnership with leading automakers. Tractafric has represented Mercedes-Benz for 25 years, alongside some 10 other international brands. www.tractafrictmc.com AUTOREDO Autoredo is the Group subsidiary specialized in international direct sales of new vehicles, parts and accessories from a range of brands. The Group relies on its sales team and vehicle inventory in Antwerp and Dubai to meet the needs of its customers – primarily large accounts (multinationals, NGOs and mining operators) – worldwide. www.autoredo.com NETWORK Optorg currently operates in nearly 25 African countries, in addition to its longstanding headquarters in France. The Group also maintains sales offices in the Middle East (Dubai) and Asia (Shanghai). SELECT Headquarter Administrative & sales representative offices Autoredo offices Motors countries of operations Equipment countries of operations PARTNER MANUFACTURERS Optorg works in partnership with the largest international manufacturers, serving as their representative in Africa, in line with their high standards. Equipment manufacturer Caterpillar and automaker Daimler are among the Group’s long-established partners. Alongside its work with these manufacturers, Optorg establishes targeted partnerships with specialized players to enhance its portfolio and meet its customers’ needs to the fullest. The Group has contributed to the African growth of Caterpillar, the world leader in heavy equipment, since 1932. Tractafric now represents Caterpillar in 10 countries, in Central Africa and Morocco. Optorg has distributed Mercedes-Benz industrial vehicles in Africa for nearly 20 years. Daimler recently selected Optorg as its representative in Côte d’Ivoire and has shortlisted the Group to become its representative in Morocco. INFRASTRUCTURE CONSTRUCTION The equipment supplied by Tractafric Equipment since January 1, 2014, has provided customers with an annual construction capacity of 7 8 , 7 0 1 0 2 0 KM OF ROADS AND TRACKS* in comparison, the Gabon road network spanned 9,000 km in 2013, 1,000 km of which were paved. CONTACT US TRACTAFRIC EQUIPMENT TRACTAFRIC MOTORS TERMS AND CONDITIONS THIS WEBSITE USES COOKIES This website uses cookies in order to improve your experience and optimize our websites and services. Navigation requires storing of mandatory cookies. You can consent to using cookies or refuse non-necessary cookies. To find out more, select the cookies category in “Confidentiality preferences”. I AGREE I REFUSE NON-ESSENTIAL COOKIES Privacy Preferences Terms and conditions