5,800 leads in the first 3 weeks SEE MORE RESULTS Industry: Financial Hamilton National Income Trust: Branding campaign When federal law changed and allowed Real Estate Investment Trusts (REITs) to be sold directly to the public, Hamilton National saw an opening that only DMW could fill. They needed to convince a cynical, risk-averse public that this new product was trustworthy. So how do you communicate trust, and get the most bang for your buck? Digital Marketing Action Brand Content Strategy DRTV Website Design The Results To market Hamilton’s new product, DMW deployed Action Brand™, and first developed a new brand with a more bank-like, trustworthy name – Hamilton National Income Trust. After considerable research and testing, DMW identified appropriate celebrity endorsers around which to build a strategic multimedia campaign. At our suggestion, the client secured a deal with well-known celebrity, Patrick Duffy. The campaign included DRTV spots, display and Facebook ads, an e-commerce website, and fulfillment collateral. And ka-ching, ka-ching! The launch campaign generated 5,800 leads in the first three weeks with 69% of total responders going directly to the website. The media buy yielded an incredibly efficient cost per lead of just $71.06 (versus the client’s allowable CPL of $750), and 3.7 leads were generated for every aired spot – a ratio above 1.1 is considered strong. Trust in the power of direct response. Learn how our Action Brand can help you launch your business or beat a control to get the results you want. $71.06 cost per lead 3.7 leads generated for every TV spot 5,800 leads in first three weeks PREVIOUS NEXT Ready to see some direct results from your next marketing campaign? LET'S TALK You want results. We make results happen. Agency of record, or projects: Let's work together. Learn More About Us Location DMW Direct 701 Lee Road, Suite 210 Chesterbrook, PA 19087 (610) 407-0407 info@dmwdirect.com Newsletter Enter your email address to subscribe: Affiliations © 2021 DMW Direct, all rights reserved. Privacy Policy.