Vodafone Foundation Our strategy The new generation connectivity and digital services provider for Europe & Africa, enabling an inclusive & sustainable digital society Our strategy focuses on three customer commitments and three enabling strategies, across our three customer segments: Europe, Africa and Vodafone Business. The strategy works towards growing our revenues, expanding our margins, improving our cash conversion, and ensuring capital is allocated effectively. These areas of focus, combined with our existing strategic execution, will create sustainable value for our shareholders and returns above our weighted average cost of capital. Our three customer segments Europe consumer We aim to drive growth in the European consumer segment by developing deeper customer relationships. African technology leader We see a significant opportunity to grow in digital and financial services in Africa. Vodafone Business Our strategy is to drive growth by cross-selling NGN fixed, IoT, and Cloud services to our business customers. Our customer commitments Best connectivity products & services Grow revenue through providing the best core connectivity products and services in each of our markets for both consumers and businesses. Leading innovation in digital services Leveraging our unique platforms and partnering with leading technology firms to provide customers with a ’best on Vodafone’ user experience. Outstanding digital experiences Using our leading digital architecture to provide a seamless customer experience across all channels – app, online, retail and physical delivery at home. Our enabling strategies Simplified & most efficient operator Delivering further efficiencies through digital transformation, standardisation of products and procedures, and automation of processes at scale. Social contract shaping digital society Influencing policy and regulation to shape a more healthy industry structure, and build a resilient, inclusive and sustainable digital society. Leading gigabit networks Maintaining our leading gigabit networks as we provide our customers with the best connectivity products and ‘best on Vodafone’ user experience. More about Vodafone .hand-heart_svg__st1{fill:none}.hand-heart_svg__st2{opacity:6.000000e-02;enable-background:new}.hand-heart_svg__st3{fill:#e60000}.hand-heart_svg__st4{opacity:.12;enable-background:new} Our purpose Learn more about how we connect for a better future. About Vodafone Learn more about our company, our purpose and what we offer to customers. Investors Operating responsibly Suppliers Careers Site map Legal terms Privacy and cookies Accessibility Report a Vulnerability Contact us ©2021 Vodafone Group Vodafone Group Plc. Registered Office: Vodafone House. The Connection, Newbury, Berkshire RG14 2FN. Registered in England No 1833679 We use cookies to improve your experience on this site. Read our policy Your Cookies We use cookies, including from our partners, to enhance and personalise your experience. Accept all cookies below, or select “Manage Cookies” to choose which cookies we can use. Please see our Cookie Policy for more information. Manage Cookies Accept all cookies