You are on the Nestlé France website Change countryGo to Nestlé GlobalContact us Nestlé in France Our brands R&D Creation of Shared Value Nutrition Media Nestlé France Foundation Careers Creation of shared value Our engagements Recent examples Home > Creating Shared Value > Vittel: the Agrivair approach Tweet Vittel: the Agrivair approach Agrivair: from a local approach in Vittel (Vosges) to a global commitment in South America At the end of the 1980s, Vittel launched, in partnership with INRA, a multidisciplinary research program aimed at protecting the perimeter of its sources , without hamper local economic development. This led in 1992 to the creation of an Agrivair subsidiary . Thus on 10,000 hectares and 11 communes surrounding the springs, all local actors, farmers and local communities have undertaken not to use any pesticides and to return to old techniques, such as the use of raptors against field mice, ladybugs against aphids, making compost with green waste etc. The benefits of these actions are threefold: the protection of water resources for all, the preservation of biodiversity and the maintenance of local development and sustainable agriculture. Vittel has been involved since 2010 in a collective "Pure Project" to fight against climate change to preserve biodiversity in the Amazon, through reforestation. 1 million trees have already been planted between Bolivia and Peru thanks to the help of Vittel. This expertise in tropical environments has given rise since 2013 to a planting program in the territory of Vittel with local stakeholders where 10,000 trees have already been replanted. This project is an extension of the approach initiated by Vittel for nearly 20 years to reduce its environmental footprint.: a global approach, from the protection of its source and its environment, to the reduction of its carbon footprint (reduction of the weight of its packaging, encouragement of sorting and a distribution strategy favoring clean transport, such as rail and piggyback). Consult the Nestlé Waters CSV report OUR SHARED VALUE CREATION SITES NESPRESSO HERTA NESTLÉ PROFESSIONAL Contact Sitemap Change country Personal data Legal Notice Cookies