CONTACT Articles All articles Events News Reports Thoughts 17/11/2021 Could consumer travel budgets be a pot of gold for marketeers next year? As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022. 09/11/2021 COP26: Client campaign round-up This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis. 04/11/2021 A day with.. Jen Ross, Financial Operations Executive Jen shares her typical day as Financial Operations Executive at TKF. 02/11/2021 Media Week Gold Winners: Long-Term Media Strategy We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards. 14/10/2021 Facebook’s donor tools for advertising: Looking beyond the surface Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools. 07/10/2021 Marketing in a post pandemic world: Get ahead or fall further behind Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world. 05/10/2021 The future of attribution is data-driven Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution. 04/10/2021 The importance of culture in a growth minded business MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer. 16/09/2021 TKF and Mike-Alpha launch partnership to support military veteran owned businesses 07/09/2021 Top tips to execute efficient marketing strategies Director of Search Niki Grant shares three top tips to execute efficient marketing strategies, designed to reduce churn and increase efficiency. 06/09/2021 Paralympics may be over, but our workplace challenges remain Director of Search Niki Grant shares some of her daily challenges in the hope of spreading empathy and consideration via Mediatel. 06/09/2021 Why is it so hard to convince your CEO to invest in brand building? This week we take a look at long term brand building and why CEO’s often need convincing to invest. 06/09/2021 Why are so few brands casting differently-abled actors? With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel. 01/09/2021 A day with.. Gabby Krite, Digital Account Director Gabby shares her typical day as Digital Account Director at TKF. 25/08/2021 Let’s honour the Paralympics by binning the word ‘disabled’ Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel 11/08/2021 How to ensure advertising is a positive influence on the next generation This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation. 02/08/2021 Beware the risks of staff absorbing digital media tasks Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel. 02/08/2021 A day with.. Hamish Colville, Senior Account Manager Hamish shares his typical day as Senior Account Manager at TKF. 29/07/2021 Understanding consumer mindset via keyword intent Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent. 27/07/2021 Three strikes and you’re out: Google’s new ad policy pilot Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform. 14/07/2021 Customer Moods, Mindsets and Mental Capacity Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change. 14/07/2021 It’s time social giants stepped up to the tackling-racial-hate plate Senior Digital Account Manager Simi Gill looks at the responsibility social platforms need to take to tackle online hate. 09/07/2021 We need to get real about ‘art vs science’ in digital media Direct of Search Niki Grant talks all things digital media via Mediatel. 02/07/2021 A day with.. Sarah Faust, Senior Data Scientist Sarah shares her typical day as Senior Data Scientist at TKF. 29/06/2021 Why % of marketing spend just doesn’t work for Search Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search. 18/06/2021 Brands have lost the power struggle Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner. 17/06/2021 The Kite Factory Announces Record 35% Growth Rate and £15million new billings We are so proud of our brilliant team who have come together and helped us achieve a record year of growth. 17/06/2021 Ensuring card days are not hard days As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience. 16/06/2021 Might the spectre of inflation hang media as well as house prices this summer This week Founder Mike Colling takes a look at media inflation over the long run. 07/06/2021 New TGI data takes a step towards more inclusive planning A look at inclusive media planning and what this means for us as advertisers. 02/06/2021 A day with.. Patrick Beswick, Digital Planner/Buyer Patrick shares his typical day as a Digital Planner/Buyer at TKF. 01/06/2021 The Kite Factory appoints its first Director of Search Niki Grant joins The Kite Factory as the agency’s first Director of Search. 25/05/2021 Scaling Subscriptions: Why brand advertising is so important A guide to why brand advertising is pivotal in scaling subscription services and products. 11/05/2021 Three trends that will determine whether you reach your audience this summer A look at how you can reach your audience this summer. 05/05/2021 A day with.. Frankie Elton, Senior Investment Executive Frankie shares her typical day as Senior Investment Executive at TKF. 04/05/2021 Is anyone paying attention to a word you’re saying? Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns. 28/04/2021 Our formula for a successful subscription launch In the first of our TKF Hacks series, we share our formula for launching a successful subscription product. 28/04/2021 From the team: Starting a job during lockdown Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom. 28/04/2021 Our city centres may be fuller sooner than we expect We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office. 22/04/2021 Prices may rise but efficiencies can still be found As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition? 14/04/2021 We may not be locked up (or down), but will all of us leave our cells this summer? With shops, bars and restaurants back in business, are we finally on the road back to normal? 24/03/2021 Unpacking Google’s post-cookie roadmap announcement Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update. 24/03/2021 Plan for “Disturbances in the Force” this spring Our advice for performance advertisers as lockdown restrictions begin to ease. 23/03/2021 Fireside: Principles & Practices of Fundraising Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release. 17/03/2021 TKF awarded TAG Brand Safety Certification TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients. 17/03/2021 The Spotify Audience Network: A New Era for Podcast Advertising A look at podcast advertising and what the new era means for us as advertisers. 16/03/2021 White Claw appoints The Kite Factory as UK media agency We welcome White Claw to TKF family. 12/03/2021 Could Covid-19 have changed our listening habits for good? How the pandemic has changed our listening habits, and what impact this has for radio. 03/03/2021 Will heritage newspaper brands thrive in a post cookie world? A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party. 25/02/2021 What separated the best from the rest in fundraising in 2020? A look back at fundraising in 2020 and how charities can drive growth this year. 23/02/2021 What does Boris’s roadmap mean for UK advertisers? Our signposts to BoJo’s recovery map and the implications for brands and their media plans. 19/02/2021 How can you stop your marketing budget being seen as a cost? Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments. 12/02/2021 The 2021 generation gap: should we be worried? Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap. 09/02/2021 Unlocking the high-value heartland of legacy givers A whitepaper on how to tap into the heart land of high-value legacy givers. 05/02/2021 Clash of the tech titans: Who’s really in control? A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top. 26/01/2021 Is Apple’s ongoing crusade against tracking in consumers’ best interest? Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age. 20/01/2021 Events dear boy, events. Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021. 14/01/2021 TKF welcomes trio of new clients We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family. 13/01/2021 Is anyone paying attention to a word you’re saying? Actionable insights from Lumen Research’s latest report on measuring consumer attention. 17/12/2020 2021: What’s ahead for marketing? Our market overview and recommendations on how best to invest your marketing budget in 2021. 17/12/2020 The next 10 years for subscriptions Strategy Director, Christian Taylor gives his verdict on the subscription market. 11/12/2020 Care International appoints The Kite Factory as media agency Care International appoints TKF as media agency following competitive pitch. 30/11/2020 TKF awarded Most Innovative Independent Media Agency TKF are extremely proud to have been awarded Most Innovative Independent Media Agency. 25/11/2020 Consumer report: The Lockdown subscriber Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition. 24/11/2020 Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign. 20/11/2020 2020: “Sorry, it’s still not acceptable to air an ad featuring non-white people.” Senior Digital Account Manage Simi Gill gives her perspective on the Sainsbury’s Christmas ad backlash. 12/11/2020 The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign. 11/11/2020 The value of Earned Media in UK Vaccine take-up Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment. 10/11/2020 Emerging donor trends from a Covid-19 Special Report A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report. 04/11/2020 Lockdown 2.0: Tracking the seismic waves through the media market What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud. 27/10/2020 How high street retailers can survive the cold this Christmas What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 23/10/2020 Reasons to Be Cheerful with James Smith James Smith shares what keeps him smiling with New Digital Age. 23/10/2020 Client spotlight: Chris King, Founder of Birch Community Our first client spotlight with Chris King, Founder of Birch. 21/10/2020 The key to effectiveness: Learnings from IPA Effectiveness Awards 2020 Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result. 19/10/2020 TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020 The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020. 09/10/2020 How are different audiences feeling about Christmas and what role do brands have to play? How to make your Christmas marketing a little less “bumpy” and a little more Bublé. 01/10/2020 What will impending job losses mean for sales this Christmas? We explore what the impending job losses means for sales this Christmas. 29/09/2020 Indie media agencies join forces to launch Land of Independents The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector. 18/09/2020 Should you invest in media this autumn? A look and why, how and where you should be investing in media this autumn. 09/09/2020 The Kite Factory awarded World Vision UK media brief International Christian children’s charity World Vision appoints TKF following competitive pitch. 09/09/2020 Radio? Ruh Roh… A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result.. 07/09/2020 TCF 2.0: Just another privacy update or are wider implications pending? What the latest iteration of the IAB’s transparency and consent framework means for advertisers. 01/09/2020 It turns out that we did all read Boris’s letter. A look at newly released data from JICMail showing just how important mail has been to us the last few months. 26/08/2020 TM Lewin’s Tim Patten joins The Kite Factory TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor 25/08/2020 How shared media can step change your marketing How Shared Media can step-change your business and make your budget work significantly harder. 17/08/2020 iOS 14: Overcoming the on-going measurement challenge What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months. 11/08/2020 OOH: Out of the effectiveness comfort zone? A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands. 05/08/2020 Is the time-honoured newsstand finally facing extinction? Why it might be time for press advertisers to diversify their channel planning this autumn. 31/07/2020 Conscious Ad Month: Together we CAN make a difference Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising. 24/07/2020 A lesson from Saturday night at the (socially distanced) movies How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience. 21/07/2020 Preventing poor performance post TV price plunge Prophylactic planning measures to ensure you protect the effectiveness of your TV investments. 15/07/2020 Subscription: The saviour combatting retail revenue decline A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers. 14/07/2020 Independents: The heroes of advertising in 2020 Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19. 08/07/2020 Programmatic display: From villain to local hero? As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising. 26/06/2020 How Earned Media can supercharge your marketing strategy Key considerations to give the best chance of success with Earned media. 23/06/2020 The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’ The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation. 09/06/2020 Study reveals five key factors contributing to decline in charitable giving New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving. 08/06/2020 Covid-19: Embracing change A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands. 26/05/2020 Overcoming barriers to donate Our proprietary report on the barriers to donation, in partnership with YouGov. 21/05/2020 The overlooked demographic: Under 25’s in lockdown Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown. 19/05/2020 Why the rules of engagement are more crucial than ever Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic. 15/05/2020 Effectiveness lessons from BoJo’s boo-boos Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion. 06/05/2020 COVID-19: Navigating the new normal in media & beyond Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal 01/05/2020 Jonathan Leech promoted to Commercial Director TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering. 30/04/2020 Capturing attention & response in a time of media overload What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown. 30/04/2020 TKF maintain CPD Gold and Platinum Accreditation from IPA The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA. 14/04/2020 Testing TV in A Lockdown How TV can drive short-term business performance and long-term brand growth, even during hardship. 13/04/2020 Marketing during COVID-19: It’s not all or nothing Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis. 09/04/2020 International Animal welfare charity Brooke Appoints The Kite Factory Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.  08/04/2020 We may be all in this together, but not in the same way The significant differences in attitudes and behaviours of your audiences, and how to create value for them. 08/04/2020 The Kite Factory Names New UK Managing Director in James Smith TKF promotes Client Service Director James Smith to UK Managing Director. 02/04/2020 Wood Green appoints The Kite Factory to launch new Legacy Fundraising programme 02/04/2020 Creating growth in the time of Covid-19 Actionable insights for UK media advertisers. 31/03/2020 Outsource for success How out-sourcing can help brands complete the full-service circle AND level out the industry playing field. 20/03/2020 TV At The Tipping Point? Not for the over-45s Targeting older TV audiences can increase investment, even in the age of millennials. 09/03/2020 Perfect Match: The LTA appoints The&Partnership and The Kite Factory Perfect Match: The LTA appoints The&Partnership and The Kite Factory 05/03/2020 Leonard Cheshire appoints The Kite Factory to tell Charlie’s story Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign. 03/03/2020 Challenges Bring Opportunities For Those Willing To Be Bold Blending art and science to empower digital marketing in a post GDPR world. 27/02/2020 Birch appoints The Kite Factory as media partner The Kite Factory has been appointed as the media partner for urban escape hotel group, Birch. 25/02/2020 RE:Purpose – driving new models of engagement for charities Addressing the challenges facing traditional giving. 07/02/2020 Help your customers live their best lives or be left behind A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 04/02/2020 2019: a year in TV and news A roundup of TV and news from the past year from our trading experts. 24/01/2020 What’s hot this week Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports. 21/01/2020 #PMA20: The Kite Factory on Winning Best Brand Engagement PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign. 07/11/2019 Employment lawyers Leigh Day hire The Kite Factory and Wax/On Employment lawyers Leigh Day hire The Kite Factory and Wax/On 07/11/2019 The trust crisis and the sharing solution Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector. 25/10/2019 Mindful money: How Triodos are revolutionising finance marketing Mindful money: How Triodos are revolutionising finance marketing 07/10/2019 The Kite Factory wins challenger wealth manager Netwealth The Kite Factory has been awarded the media business for Netwealth, the wealth management business. 24/09/2019 The Kite Factory appoints Colin Smith as Head of Data & Analytics The Kite Factory appoints agenda21’s Colin Smith as Head of Data & Analytics. 29/08/2019 How brands can win at e-gaming By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors. 22/08/2019 Rental start-up Residently appoints The Kite Factory for media brief Rental start-up Residently appoints The Kite Factory for media brief 07/08/2019 WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards! WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards! 07/08/2019 Ethical banking brand Triodos Bank appoints The Kite Factory The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand. 07/08/2019 Your guide to the social media Donation Sticker Your guide to the social media Donation Sticker 30/07/2019 IAB Gold Standard is gaining momentum IAB Gold Standard is gaining momentum 24/07/2019 How to Do More with Less: a guide to digital optimisation 10/07/2019 Planning Masterclass: The Power of Digital Audio 05/07/2019 Awards success continues apace at TKF! 03/07/2019 Coming out in support of Pride marketing 01/07/2019 Advertising must step up and take charge, because no one else is going to 26/06/2019 Cannes Lions 2019: Our pick of the winners 19/06/2019 Revealed: The secret to a successful subscription launch 12/06/2019 Brand Love in the 21st Century: A Guide 11/06/2019 IAB Engage 2019: How to make the best of today’s tech 05/06/2019 Effective Planning: Conquering your own bias 22/05/2019 Game of Thrones may be over, but its impact will live on 21/05/2019 Solving Subscriptions: A consumer study Solving Subscriptions: What consumers want and need from today’s subscription brands 16/05/2019 With TV advertising, you get what you pay for 09/05/2019 Do you practice environmentally friendly advertising? 01/05/2019 Performance Marketing Awards winners! WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards! 29/04/2019 Secret to subscription success lies in respecting the data at every single stage 17/04/2019 Email communication is outdated and irrelevant to customers of all ages, finds study 09/04/2019 WaterAid #Untapped shortlisted for the Marketing Society BRAVE Awards! 01/04/2019 Organic food challenger Little Freddie awards media business to The Kite Factory 01/04/2019 MC&C rebrands to The Kite Factory 30/03/2019 What’s next for Facebook? 28/03/2019 Drum Marketing Awards Winners! WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards! 25/03/2019 Event: Solving Subscriptions See the highlights from our Solving Subscription event using finding’s from our whitepaper report. 06/03/2019 Are networks set up to do joined-up thinking? 26/02/2019 Latest YouTube Scandal: How can marketers protect their brand? 19/02/2019 TV at the Tipping Point? No chance 15/02/2019 What did you do this year to celebrate National Anti Click-Through Rate Day? 14/02/2019 Politics and brand advertising: Is it time to review protocol? 14/01/2019 Havas’s Rik Moore takes on new Insight, Strategy & Planning role at MC&C Media 09/01/2019 Comic Relief hands strategic media brief to MC&C Media 12/11/2018 Iceland’s ad was never “banned” – but the publicity is no bad thing 25/09/2018 Marketers: Take back control of your data but please, do it properly 30/08/2018 Animal charity Wood Green appoints MC&C Media to drive business growth and engagement 23/08/2018 Lovehoney, the sexual happiness people, appoints MC&C 22/08/2018 MC&C Media extends relationship with trio of clients into international markets 01/08/2018 Poor uptake of the IAB Gold Standard is a sad indictment of our industry 11/06/2018 Ben Foster promoted to agency’s first Director of Digital role 17/05/2018 MC&C Media’s 100% pitch win rate sees Q1 income beat 2017 total 02/04/2018 MC&C awarded £1.3m media account by leading animal healthcare provider, Ceva SIGN UP TO OUR NEWSLETTER Keep up with our latest ideas and news Sign up USEFUL LINKS Modern slavery statement Terms & Conditions Privacy Policy CONTACT US 55 New Oxford Street London WC1A 1BS T 0207 307 6100 E hello@thekitefactorymedia.com © 2021 The Kite Factory. 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