Company Sustainability News Careers Investors Contact us Products Markets Insights Insights Insights in Action Packaging Matters 2016 Packaging Safety Report Research challenges us to explore what's possible. We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges. Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you. Insights in Action We focus on insights-driven innovation to solve your biggest challenges. See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours. ARTICLE Impact of Packaging on Craft Beer Buying Decisions Studies show that most beer buying decisions are made in-aisle. Learn more about ways to make your packaging stand out to consumers. ARTICLE Making packaging lines do more Packaging solutions that were once laborious mechanical processes are now simplified with improved technology, which is opening the door for innovation. ARTICLE 2017 Women in Manufacturing Winner One of our own has been honored by The Manufacturing Institute, learn more about the award winner. ARTICLE Does Paper Selection Matter? Certainly great design is essential. But have you ever wondered if the paper you select for your designs really matters? Packaging Matters 2016 Download the 2016 Packaging Matters report. Now more than ever. We study packaging because it matters—to brand owners, retailers and consumers. In fact, it matters now more than ever. Our signature consumer research study, Packaging Matters™, collects data about the role of packaging in product satisfaction. We ask consumers what they like and don’t like about the packaging for the products they buy—and what makes them choose one product over another. A powerful theme emerged from this year’s research: packaging can be a simple solution to a brand’s complex challenges. As the role of packaging changes, our study identified three opportunities for brands to improve consumer satisfaction. Key trends. In 2013 we launched our first Packaging Matters study focused on US consumers. In the years since, we’ve surveyed 15,000 consumers in 10 countries about their attitudes on packaging for every product category from beverages to beauty to baby care. As the packaging industry and retail experience have evolved, so has our study of them. But many of the key trends have remained the same. View the full Packaging Matters infographic. Packaging Safety Report A gathering storm. Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix. Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world. Download the Packaging Safety report MARKETS Beverage Commercial Printing Food Foodservice Healthcare Home & Garden Retail Tobacco PRODUCTS Corrugated Containers Containerboard Folding Cartons Paperboard Displays Kraft Paper Pulp Partitions & Protective Packaging Recycling COUNTRIES Brazil China India COMPANY CAREERS CUSTOMER RESOURCES SUPPLIER RESOURCES SUSTAINABILITY FOREST RESOURCES NEWS INVESTORS LAND AND DEVELOPMENT CONTACT US © 2017 WestRock Company. All rights reserved worldwide. Legal/Privacy