HOME About DAISO Products Store Locator the DAISO (Japan) > the DAISO (Japan) HOME About DAISO Products Store Locator HOME > About DAISO > Evaluation Evaluation Daiso maintans a high reputation in Japan as well as overseas. Management skills and quality, garnering attention from around the world. From its early trailblazing years as a 100 yen store, to its sudden ascension to a major global competitor, Daiso is always the center of attention in its field. Business related magazines and various media outlets have frequently monitored our remarkable growth and top management skills. And at the heart of this success lies our founder, Mr. Hirotake Yano. His personal business philosophy is rather frank, “Chasing after profits will chase away your customers,” and “businesses evolve best in a tough environment.” A philosophy unprecedented in Japan or even the world. Japan’s top business magazine selected Mr. Yano as their “Famed Owner of the New Era.” Daiso maintains a high reputation overseas as well. A magazine published by the American Retailers Association selected Daiso as one of the fastest growing retail business in the world. We were also recognized by eight countries in the Middle East as the most remarkable distributor in the region, with an emphasis on quality. Chosen as the top brand by consumers in Taiwan, receiving the No. 1 Brand Prize as well as Taiwan's most prestigious business award, the Golden Torch.This is proof that the quality of our products, as well as our management, store layout, and service, are considered top notch from an international perspective. Domestic Media Mr. Hirotake Yano, on the cover and in various magazines! Mr. Yano has twice appeared on the cover of the prestigious “Zaikai” magazine known for covering top executives in Japan. In addition, Mr. Yano’s unique business ideals have been covered in the media as a source of guidance for businesses to succeed in the 21st century. Ranked highly in Nikkei Research's Store Strategic Survey 2013, which evaluates the appeal of stores and other locations, selected as a store customers want to visit and buy/use products from. In the Store Stategic Survey 2013's evaluation of retail and restaurant locations, ranked first in customers wanting to visit and buy/use products from. Ranked second overall, a brand that appeals to and is supported by customers. Rose dramatically in Nikkei Business's Brand Power Survey, Brand Japan 2012, climbing from 39th to 9th in a single year. Having undergone a complete overhaul in design and decoration for a consistent experience with a brighter look and feel in-store, the brand has attracted additional support from young women, and rose in industry-wide brand power rankings into the top 10 out of 1,500 companies. Foreign Media After winning the "Number 1 Brand" award in 2009, Daiso followed up by winning the Golden Torch Award, Taiwan's highest corporate award. In 2013, Daiso received the Golden Torch Award, Taiwan's highest corporate award. While other Japanese companies were raising their prices due to the impact of the strong yen, Daiso's achievement in maintaining its uniform NT$39 price level was recognized, and its focus on improvements to the interior and fittings of its stores, even in the midst of recession, was also highly regarded. What is the Golden Torch Award? This is a corporate award sponsored by the Outstanding Enterprise Manager Association of the Republic of China, which is intended to promote management innovation in companies and organizations. In 2013, leading global companies such as Citibank and DHL also received the award. The companies which win the award are expected to fulfil the role of lighting the path of development for each industry. Daiso ranks in at number 10 in an American magazine highlighting the fastest growing retailers! According to "STORES" magazine published by the American Retailers Association, Daiso ranks in at number 10 among the fastest growing retailers in the world. Winner of the 2006 Retail ME Award for Best Retailer in an area covering eight Middle Eastern countries! The awards ceremony was held at the Hotel Marina Jumeirah in Dubai, United Arab Emirates on February 19, 2007, and company president Manu (center) attended, representing Daiso Value Store. What is the Retail ME Award / International Retailer Division? This is an award given to a retail company which is expanding internationally in the area comprised of eight Middle Eastern countries (UAE, Bahrain, Qatar, Kuwait, Oman, Lebanon, Yemen, Saudi Arabia) and which excels all-round in categories including management, layout, service, and cleanliness. In 2006, there were 54 finalists for the Retail ME Award, and from these, Daiso Value Store was selected as the winner in the International Retailer Division. About DAISO The DAISO’s mission Corporate Vision Logistics Business Concept Evalution Corporate Profile History Pagetop HOME Store Locator News Products About DAISO Sitemap Privacy Policy Disclaimer Inquiries (C) 2014 DAISO JAPAN.