PERFORMANCE MARKETING TEAM CAREER BLOG HOW TO WORK WITH APPLE’S SKADNETWORK A major update for Apple’s iOS 14.5 poses a big challenge for the mobile advertising industry, limiting and dramatically reducing access to tracking the IDFA value. With Apple’s App Tracking Transparency (ATT) implementation now here, SKAdNetwork implementation is key for mobile user acquisition. On this page, we offer you an overview of what to look out for with SKAdNetwork. GET READY FOR SKADNETWORK AND IOS 14.5 WITH SPYKE MEDIA! Own DSP Solution Step by Step Consultation Proprietary Adserver Full MMP Implementation Our team has studied all changes and technical details and prepared for the new realities of SKAdNetwork. This could be your advantage. We also offer our own, self-developed DSP solution that offers advantages for buying traffic such as better targeting, more transparency and minimized fees. With Spyke’s SKAdNetwork AdServer, we’re fully integrated in the new framework and able to sign Ads and receive Postbacks directly. We’re glad to help you prepare for the new reality of mobile user acquisition. Find out how Spyke Media assists you to realize a smooth transition. THINGS YOU SHOULD KNOW ABOUT SKADNETWORK IN IOS 14.5 Here, we offer you an overview of the changes in iOS 14. Find out more about: What is app tracking transparency? What is app tracking transparency? Apple’s new App Tracking Transparency (ATT) specifies that each app “will be required to receive user permission to track users across apps or websites owned by other companies, or to access the device’s advertising identifier.” With low opt-in rates anticipated by industry analysts, IDFA access is about to become severely limited to advertisers. If users don’t allow tracking, Apple offers its SKAdNetwork framework to track App-to-App installs, at least on a campaign (publisher) level. The identifier for advertisers (IDFA) is no longer widely available for publishers. What is SKAdNetwork? The Limitations of SKAdNetwork? Measurement with a conversion value Limitations of the conversion value IT’S TIME TO GET READY FOR SKADNETWORK AND IOS14 WITH SPYKE FOR OUR ADVERTISERS Advertisers will gain the maximum level of information from the conversion value by working with MMPs that offer configurable conversion models. As an Advertiser of Spyke Media, you can choose to use the data we share with your MMP, or you let us know your requirements for an additional postback into your own systems. Advertiser Skadnetwork Form Spyke integrated MMP’s: FOR OUR PUBLISHERS SKAdNetwork may soon be the only thing that media buyers bid on. There may not be any other identifiers left to go for. Publishers better be prepared for this reality to keep monetizing their traffic adequately. The publisher app should implement ad networks SKAdNetwork IDs in its info.plist file. Therefore we encourage publishers to add all SKAN-IDs to be prepared to sell traffic to all companies supporting SKAdNetwork. To make use of this alternative tracking, several preparations need to be made. Implementation with Spyke’s SKAdNetwork: To implement with Spyke’s SKAdNetwork, please follow these steps: Contact your Spyke Media Account Manager today. Implement our SKAdNetwork ID 44n7hlldy6.skadnetwork in your plist-file(s). Start your implementation with Spyke Media’s SKAdNetwork Ad Server (Staging URL). Please use version 1.0-2.1 for everything below iOS 14.5 and 2.2 for iOS 14.5 and above. In case ad server modifications are needed for your setup, please let us know. When this has been tested successfully, you’re good to go. We’re glad to host a quick session, guiding you through our SKAd UI for offer management and reporting. For Web-to-App installs we need to rely on probabilistic fingerprint matching whenever users opt in for Tracking (ATT). For all other users, there will be no chance to track accordingly. FEEL FREE TO REACH OUT TO OUR TEAM For a more engaged discussion or questions: ios@spykemedia.com © Copyright Spyke Media 2021 Disclaimer | Imprint | Privacy Policy