Solutions Products Technology Success Stories Resources Blog Search for: My Account Get Started Cyrillus drives 3.3M€+ revenue in omnichannel sales in 3 months with Advalo and Criteo 42% of the total omnichannel revenue is driven from the Store Campaign 40:1 Post-click Omnichannel ROAS from Store Customers Share on LinkedIn Share on Facebook Share on Twitter Share by e-mail C yrillus, a fashion retailer in France, wanted to grow loyalty with their customers, but their inability to connect data from their physical stores and ecommerce site prevented them from reaching high-value shoppers with the best possible messaging. Being a trusted partner to the retailer for nearly 10 years, Criteo helped Cyrillus grow loyalty through a powerful partnership with Advalo to bring customers back to their physical store. Advalo’s customer data platform leverages powerful artificial intelligence to glean insights that enable marketers to be more relevant and efficient, and to create lasting impact for their brand. Through this partnership, Advalo provides Criteo a list of secure and anonymized email addresses, as well as IDs across products, transactions, and stores from offline buyers. Then, these in-store shoppers are matched to their privacy-protected online identities and behaviors in the Criteo Shopper Graph. Finding success with omnichannel advertising With this, Criteo set up a Store Conversion Campaign to reach customers who previously bought in stores with dynamic display ads, which included information about their favorite store and product recommendations based on their full shopping journey and local inventory. These highly relevant messages enticed customers to visit Cyrillus’s physical stores and make additional purchases. During the 3-month campaign, 64% of in-store sales came from users known through Criteo’s network and 69% of post-click (in-store) sales were for a product in the same category as the one clicked on in a Criteo banner or seen on the website after a click in a Criteo banner. In total, the Store Conversion Campaign drove 1.4M€ sales both online and offline, increasing the total revenue of Cyrillus by 71%. This partnership allowed Cyrillus to deliver a seamless customer experience with relevant and personalized product recommendations based on browsing and sales occurring in all channels. I love this! EMEA Apparel & Fashion Large Business Ready to write your own success story with Criteo? Find out what we can do for you. Get Started ⟶ RELATED CONTENT ANSWEAR.COM Answear.com expands their reach to a wider audience Read more FASHIONETTE fashionette earns new traffic and conversions with Contextual Targeting Read more MODANISA Modanisa expands their audience base with Contextual Targeting Read more JOCKEY Jockey increases return on ad spend through Predictive Audiences with Bluecore Advertise™ and Criteo Read more PRINCEOLIVER PrinceOliver: Harnessing the potential of ecommerce Read more Next Customers & Partners Success Stories Agencies Partners Reseller Program Shopify Plus PrestaShop Resources Reports & Research Blog Webinars Events Developers About Careers Company Investors In the News Corporate Responsibility Diversity, Equity & Inclusion Contact Us Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy