HOME WHO WE ARE WHAT WE DO WHAT MAKES US DIFFERENT CONTACT US Home There is nothing “standard” about Weinstein & Associates, Inc., the quantitative and qualitative market research services we provide, nor the clientele we consult. Our clients, their business philosophies and their brands are uniquely their own, driving their business decisions and their market research issues. Our approach as their market research partner and our commitment to the success of their business are no less unique. See what makes us different. Home Who We Are What We Do What Makes Us Different Contact Us Full service quantitative and qualitative market research services & marketing consulting | (847) 374-1550 Copyright © 2009-13 Weinstein & Associates, Inc. All Rights Reserved. Website by AGENCY 3.0

HOME WHO WE ARE WHAT WE DO WHAT MAKES US DIFFERENT CONTACT US About Our Company Weinstein & Associates, Inc. opened its doors in 1995 in the Chicagoland area, providing full marketing research services to our clients. We have conducted over 400 studies since our inception, consulting with clientele across a broad spectrum of industries. Some of our clients are small business entities and others are multi-national corporations. Each receives the same professional and personal attention from our Associates. The goal remains constant – help clients identify and clearly define their information needs, design and execute market research plans that fulfill those needs, and provide actionable and pointed results that allow our customers to make informed decisions. ABOUT OUR COMPANY ABOUT OUR PEOPLE AFFILIATIONS Home Who We Are What We Do What Makes Us Different Contact Us Full service quantitative and qualitative market research services & marketing consulting | (847) 374-1550 Copyright © 2009-13 Weinstein & Associates, Inc. All Rights Reserved. Website by AGENCY 3.0

HOME WHO WE ARE WHAT WE DO WHAT MAKES US DIFFERENT CONTACT US Data Collection Techniques Weinstein & Associates, Inc. utilizes the full array of data collection methodologies available. The technique selected is dictated by: The target with whom the research will be conducted The specific information needs, including the types of questions and exercises necessary to achieve the objectives The cost associated with each appropriate data collection methodology, as well as our clients’ budgetary parameters Timetable within which the information is required As experienced qualitative researchers, we conduct: Focus groups / Mini-groups Recall groups IDI’s (Individual In-Depth Interviews); in-person and via telephone Internet; boards and online interactive focus groups Ethnography Idea Generation Through our extensive quantitative work, we employ: Telephone Internet In-Store Intercepts Central Location / Mall Mail In Home DATA COLLECTION TECHNIQUES RESEARCH TECHNIQUES Interactive Segmentation INDUSTRY EXPERIENCE Home Who We Are What We Do What Makes Us Different Contact Us Full service quantitative and qualitative market research services & marketing consulting | (847) 374-1550 Copyright © 2009-13 Weinstein & Associates, Inc. All Rights Reserved. Website by AGENCY 3.0