PARK OUTDOOR toggle menu AVOID AD AVOIDANCE Marketers are putting more money into media where the ads are harder to avoid Advertising Age January 11, 2016 THE SHIFT TO OUTDOOR ADVERTISING The outdoor advertising industry has experienced substantial growth in recent years while more traditional media have struggled with declining market share. In today’s ever changing world of technological advances, advertisers are searching for ways to get their message out to consumers who are turning to satellite radio, iPods, TiVo/DVR and the Internet. While the fragmentation of most media continues at ever increasing rates, outdoor advertising remains the viable mass media option. The average American spends about fifteen hours each week in a car and travels approximately 300 miles during that time on the road and less time with traditional media, it is no wonder that advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message. Advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message High Reach & Frequency Excellent For Brand Building Reaches Younger, Affluent Customers High Impact Delivery Continuous Exposure Low Cost Per Thousand OAAA – OUTDOOR ADVERTISING ASSOCIATION OF AMERICA Get a taste of the effectiveness and creativity of outdoor advertising. VIEW AMPLIFICATION PDF VIEW SOCIAL ECOSYSTEM PDF VIEW CREATIVITY PDF ARBITRON STUDIES Five Significant findings in Arbitron’s National In-Car Study DOWNLOAD PDF Americans spend nearly 20 hours in their cars per week and travel more than 200 miles. Those who travel more than 150 miles per week are more likely to live in high income households. Travelers take note of billboard advertising. Billboard Advertising is one of the last messages a consumer receives before making a buy decision. GET IN TOUCH PARK OUTDOOR ADVERTISING Binghamton Binghamton@parkoutdoor.com 113 Clinton St Binghamton, New York 13905 tel: 607 722-3451 Finger Lakes FingerLakes@parkoutdoor.com 2516 Corning Rd Elmira, New York 14903 tel: 607 796-0333 Utica Utica@parkoutdoor.com 2429 Chenango Road Utica, New York 13502 tel: 315 724-6138 Syracuse Syracuse@parkoutdoor.com 700 Hartwell Ave East Syracuse, New York 13057 tel: 315 463-2099

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