TRACKING We are Tracking experts who focus on tracker execution to deliver results fast and on what gets measured to ensure the data is valuable. Maru’s Brand Health Tracking is already being utilized by Maru clients to improve and replace their existing multi-market studies. With execution times proven to be up to 50% faster than traditional approaches, Maru’s Brand Health Tracking provides faster, more accurate insights. Measuring what matters most Traditionally brand health trackers tend to focus on a multitude of metrics without actually taking into account the role that brand plays in consumer decision making. It’s resulted in a wealth of brand health data that’s very difficult for business leaders to act upon. Our Brand Health Tracking solution closes the consumer Say-Do gap by accurately capturing how consumers make decisions with a research design that incorporates System 1 and System 2 methodologies powered by our integrated Maru/HUB platform. By understanding how consumers Feel, Behave and Think, we can uncover the emotional and rational pathways that drive brand choice and enable better, more informed, more confident decision-making throughout organizations with a completely new approach to brand health measurement. Maru’s Brand Health Tracking solution is designed to enable brand leaders to create and maintain a competitive advantage in their industry. Our approach starts with identifying the role brands play in the consumer decision-making process. Once we understand this, we can connect brand metrics to the drivers of brand choice and understand what brands must be measuring in order to effectively assess the health of their brand. We then take the resulting data and, using advanced analytical techniques, build a predictive model that highlights the contribution of media and brand spend on brand metrics and, in turn, on revenue. In short, we’ve enabled business leaders to integrate their brand health tracker with marketing objectives and performance for the first time. It creates a truly actionable brand health tracker that fuels informed decisions organization-wide. BUENOS AIRES / CHICAGO / EDINBURGH / LONDON / LOS ANGELES / NEW YORK / SAN FRANCISCO / SOUTHAMPTON / TORONTO / VANCOUVER HOMEABOUTOUR PEOPLECONTACT USTERMSPRIVACYMODERN DAY SLAVERY ACT © 2021 MARU GROUP LIMITED. ALL RIGHTS RESERVED. By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.