Download report INSTAGRAM B Welcome to the metaverse. It’s not quite what you think and you’re already in it. This year, as the world reopened and people started doing things IRL again, what we thought we would see in our social media data deep-dive was quite different to what emerged. Social media and screen use surged, even as we moved away from our lockdown lives. We’re consuming record levels of social media content and, to cater for that, brands are creating more video and audio content than ever before. CONTENT IS NOW LONGER AND MORE IMMERSIVE, AND ACROSS A WIDER ARRAY OF PLATFORMS. WE'RE IN DEEP - WE'RE IN THE METAVERSE." REELS USE HAS GROWN OF BRANDS NOW USE REELS OF BRANDS POSTED MULTIPLE STORIES A DAY OF THE FEED IS NOW VIDEO @louisvuitton 2021 followers 45,778,861 Audience quality score 0.81 Engagement rate 0.16% Comment to like ratio 0.4 10 2021 followers 45,783,651 Audience quality score 0.78 Engagement rate 0.13% Comment to like ratio 0.3 9 @gucci 2021 followers 46,295,532 Audience quality score 0.78 Engagement rate 0.06% Comment to like ratio 0.9 8 @zara Exmouth House, 3-11 Pine Street, London, EC1R 0JH Fill out the form below to receive your copy of the Instagram Brands 100 report. First name Last name Email address

.st0{clip-path:url(#SVGID_2_);} Home About Publications REACT Voice Join Us Blog Contact November 23, 2021 — Published by: Drew Benvie Battenhall social trends event open for registration Roll up, roll up! It's time for Battenhall's annual briefing on social media trends for the year ahead. Registration is now open for our two planned talks, where our experts will dissect the trends that will shape 2022. It's the essential inside track on what to plan for in brand, communications and marketing over the next 12 months. I'll be joined at this live and exclusive online event by Battenhall's senior thought leaders, including Jonny Atter, Nicole Mezzasalma, Rhea Mathew and Thomas Falconer, who will present our most diverse and thought-provoking event ever. We'll also unveil our new annual social media report, which delivers in-depth analysis of the top 100 brands on Instagram and TikTok. The event will take place on 30th November at 5pm GMT and 7th December at 9am GMT to accommodate for people in different time zones. Both events will be live and include a Q&A with the speakers. Registration is free and you can book your place online now: 30th November @ 5pm GMT 7th December @ 9am GMT We look forward to seeing you there. If you have any questions, please email rsvp@battenhall.com. FACEBOOK TWITTER About Battenhall We are award-winning brand communications experts in social media, marketing, PR, advertising, design and build. Battenhall WhatsApp Click here to subscribe to the Battenhall Whatsapp.