Better Business Bureau® Set my location Menu Find Near US Search BBB AdTruth About BBB AdTruth BBB AdTruthSM is an educational program that teaches consumers about potential advertising abuses and empowers them to report advertisements that could cause financial or personal harm due to problematic tactics or faulty products. The BBB AdTruthSM program is managed by the Better Business Bureau of Marketplace Trust, the 501(c)(3) arm of the Better Business Bureau that aims to promote trust among businesses and consumers. About BBB AdTruth Test Your Knowledge Can you tell when you're being duped by an advertisement? Take the Quiz Learn How to Identify Bad Advertising It’s important to be able to discern between legitimate ads and those that may be confusing or misleading. How to spot a bad ad Report a Bad Ad or Price Gouging Have you seen or heard an ad that seemed confusing or misleading? If so, report it. You may also report price gouging through this link. Report a Bad Ad Social Media Influencers The marketplace phenomenon of social media influencers and content creators: well-known influencers on multiple platforms, and potentially fraudulent practices. Read About Social Media Influencers Best Practices for Social Media Influencers and Content Creators Social media influencers and content creators have a powerful connection with their followers. Read About the Best Social Media Practices Content Creators and YouTube Monetization Content creators on YouTube can make money by enabling features embedded in the YouTube platform. What to Know About Content Creation Resources for Businesses and Consumers The BBB Institute for Marketplace Trust is the 501(c)(3) foundation of the Better Business Bureau (BBB). We work with our network of BBBs across North America to build marketplace trust through education programs that empower consumers and help businesses be better. For Consumers Search for a Business Get a Quote Start a Review File a Complaint BBB Scam Tracker File an Auto Warranty Complaint BBB Ad Truth Sign up for Scam Alerts Frequently Asked Questions (FAQ) For Businesses Search Business Profiles Get Accredited BBB EU Privacy Shield Get Your Business Listed Partner Code of Conduct About BBB® Mission & Vision Directory of Local BBBs International Association of Better Business Bureaus BBB Institute for Marketplace Trust Careers BBB Wise Giving Alliance (Give.org) BBB National Programs Apply for BBB Accreditation Terms of UsePrivacy PolicyYour Ad ChoicesTrademarksHyperlinking Policy © 2021, International Association of Better Business Bureaus, Inc., separately incorporated Better Business Bureau organizations in the US, Canada and Mexico and BBB Institute for Marketplace Trust, Inc. All rights reserved. *In Canada, trademark(s) of the International Association of Better Business Bureaus, used under License. This website uses cookies to analyze traffic, assist with navigation, and improve your experience. You can learn more about our cookies in our Privacy Policy.