Our Specialty Products Services Awards Did you get a survey? News New Vehicle Experience Study Comprehensive We collect a tremendous variety of information about new car buyers, which spans approximately 450 data points. Cutting Edge Our questions are insightful and relevant to the current and future issues that are important in the industry. In many cases, when an issue becomes important, we have already collected data on it for years. Methodology Our scales represent how people really think and make decisions. Our survey design allows for the most meaningful, actionable data available. Longevity and Sample Size The study is currently in its 22nd year and has compiled responses from more than 2.2 million new car buyers over the last decade alone. Much of the data can be trended back to the 1990s. The New Vehicle Experience Study (NVES) is the best syndicated study of new vehicle buyers in the world. Pulse of the Customer Is there anything that your company would like to ask new car buyers? NVES is a great way to reach a huge sample of people in a cost-effective way! Not only will you get the answers you need, but you can also have them tied to the demographic, psychographic, emographic, and behavioral data of the hundreds of thousands of new vehicle buyers who take our survey. Contact us for more information about NVES data and how you can subscribe! BACK TO TOP © 2021 Strategic Vision, All rights reserved.

Our Specialty Products Services Awards Did you get a survey? News Customer Love Experience Index (CLEI) Winners The Customer Love Experience Index (CLEI) measures the amount of love that buyers feel toward their new vehicle. “Love” is the holy grail of the customer experience. Our research shows that true advocacy and brand loyalty begins not when buyers are simply “satisfied,” but when they truly love their experience! Vehicles and brands that perform well in the Customer Love Experience Index are much more likely to see an increase in loyalty and future sales. How do we calculate CLEI? 2021 Most Loved Vehicles in America Category Winner CLEI Cars $29,000 and Under Kia Forte Sedan 588 Cars $30,000 and Over BMW 8 Series Convertible 677 SUVs/CUVs $35,000 and Under Chevrolet Trailblazer 548 SUVs/CUVs $36,000 and Over Mercedes-Benz G-Class 662 Standard Pickups Chevrolet Colorado 509 Full Size Pickups Ram 1500 528 Heavy Duty Pickups GMC Sierra 2500/3500 541 Vans Ford Transit Cargo Van 510 Women Land Rover Discovery 677 Mass Market by African American Dodge Charger 697 Luxury by African American Mercedes-Benz GLC 652 Youth (29 and Under) BMW 3 Series Sedan / Nissan Rogue 661 Alternative Powertrain Lexus RX Hybrid 532 BACK TO TOP © 2021 Strategic Vision, All rights reserved.