First Command Menu BRAND IDENTITY ASSETS STANDARD BRANDING GUIDELINES The First Command brand identity system is an important tool in safeguarding our brand and reinforcing our Mission: Coaching those who serve in their pursuit of financial security. These approved brand guidelines and assets are designed to specifically help our partners easily and accurately represent the First Command identity. LOGO DETAILS >VIEW DETAILS LOGO DOWNLOADS Click the file format to download a logo. The PMS section contains the logo in official Pantone® Matching System colors and is used when the print vendor requests a logo with PMS colors. EPS files are vector format, contain transparency and can scale to any size without loss of resolution. JPEG files are non-transparent raster images that should only be used at 100% size or less to avoid pixelization. PNG files are transparent raster images that should only be used at 100% size or less to avoid pixelization. Vector formats are best for print work and raster is best for digital applications. Please consult your vendor for the file type they prefer in print and digital applications. WITH TAGLINE PMS EPS COLOR EPS JPG PNG BLACK EPS JPG PNG WHITE EPS PNG WITHOUT TAGLINE PMS EPS COLOR EPS JPG PNG BLACK EPS JPG PNG WHITE EPS PNG COLOR PALETTE VIEW DETAILS TYPOGRAPHY VIEW DETAILS SIGNAGE VIEW DETAILS QUESTIONS OR REQUESTS? Contact the First Command Marketing Department at marketinginbox@firstcommand.com. LAST UPDATE: 2-25-2020 ©2020 FIRST COMMAND