Contact Careers Investors Media Regions Solutions Industries About Insights Home > Solutions > Data Analytics and Research Services Overview Services Impact Insights Structured, semi-structured, and unstructured data across internal business systems and external sources like social media, market data, and syndicated research are creating tremendous opportunities to create insights. However, many organizations are unable to harness the data to create insight, or to embed that insight into business processes to ensure smart decisions – at scale. Genpact provides a range of analytics services, including outsourcing, from basic data management to sophisticated analytics consulting addressing proactive risk management, enhanced operational efficiency, ongoing market intelligence, and as a result, smarter decisions that drive cost reduction and revenue maximization. As one of the largest analytics providers worldwide, Genpact combines data-to-insight as well insight-to-action processes enabling the industrialization of analytics - through a joint business and analytics process design, transformation, and technology - for a range of clients from Banking and Financial Services, Healthcare and Life Sciences, Consumer Product Goods/Retail, Infrastructure, Manufacturing and Services, and High Tech. A pioneer with more than 15 years’ experience and over 6,500 dedicated associates, Genpact analytics services have been consistently ranked as a leader in this space (see for instance the positioning as part of the “Winner’s circle” in HfS’s 2013 Blueprint Report on Enterprise Analytics Services). Overview Services Impact Insights Genpact offers a range of analytics services for a few select industries. Financial Services: Risk Management Treasury Analytics Multi-Channel Customer Management CPG/Retail: Analytics Advisory Consumer Goods and Retail Analytics Services Healthcare and Life Sciences: Social Media Services Marketing Analytics Managed Market Analytics Forecasting Services Competitive Intelligence Healthcare Clinical Analytics Customer Experience Management BI and Reporting Supply Chain Decision Services Aftermarket Services Commercial Operations Services Sales and Marketing Services The above industry-specific analytics outsourcing solutions can be customized and integrated with offerings across Primary and Business Research, Business Intelligence and Reporting, Data Management, Content Solutions, Media Monitoring and Measurement, and Social Media Analytics. Our approach is a uniquely process-oriented one, leveraging effective technology while ensuring the agility to adapt to future needs. Data-to-insight is an analytical process. However, such process is only part of the analytical enablement that an enterprise needs – the other part being the ability to embed, in a scalable and timely way, such insight into business decisions at every level. We call this second macro process insight-to-action. We design, transform and enable business process to ensure both data-to-insight and insight-to-action are cost-effective and agile – two critical characteristics in our uncertain and ever-changing times. Our services range from basic data management to advisory services directly impacting an organization’s business intelligence and analytical capabilities. click on image to enlarge view Our unique approach is supported by specialized, process-oriented groups focused on quality, transition, training, and technology innovation. Additionally, we work on innovative business and commercial models, including gain-share and pay-per-use models that provide maximum business impact and flexibility to our clients. Smart Decision Lab Genpact’s Smart Decision Lab has been created to facilitate collaboration and innovation with clients and industry experts, leveraging the combination of data and analytics with process expertise. Physically located in Bangalore, India, but operating virtually around the globe, the Smart Decision Lab was incubated to create new lines of competency, build solution prototypes, test and experiment new business use cases, and develop intelligent technology applications—making them especially relevant to business so that companies can make smarter decisions. The lab is comprised of PhDs in quantitative methods, data and algorithmic scientists, big data specialists, BI developers, technical solution architects, and data modelers. It develops competencies on open source technology, such as Hadoop and R – which enables solution development activities in Master Data Management (MDM) and data quality, intelligent systems, big data analytics, prediction and optimization, business intelligence and reporting, and mobile analytics. The lab has collaborated with clients to develop industry- and client-specific solutions such as: a customized marketing campaign management platform to improve response rates; a text mining engine to improve First Call Resolution (FCR) in contact centers; an incentive compensation solution to drive sales force effectiveness. Also, while working with two leading investment banking clients, the lab applied analytics, processes, and technology to solutions that linked several disparate systems within the clients’ businesses. The Genpact approach combined big data, including the clients’ financial advisors’ behavior pattern analysis, portfolio data, and text mining, with their communication platforms and trade reconciliation data, in order to enhance sales performance, while improving their compliance and risk detection systems. The lab is also working on solution areas aligned with the overall portfolio of Genpact solutions, such as supply chain optimization, fraud management, compliance monitoring, feedback solutions, and enterprise search and collaboration. Overview Services Impact Insights Genpact’s analytics and research practice, thanks to a distinctive approach to data-to-insight as well as insight-to-action enabled by a unique focus on business processes, has demonstrated measurable business impact to clients across its range of services—data management, business intelligence and reporting, research, advanced predictive analytics services, and analytics consulting services. Consumer Finance Major Genpact worked across marketing, risk, collections, and operations departments—resulting in a US$3 billion impact over 10 years Achievements included: 1,500 direct marketing campaigns The acquisition of 2 million new customers Aviation Major Genpact managed a portfolio with US$2 billion in revenue with 500-plus contracts across five product lines Priced more than 2,000 deal scenarios annually Increased profitability by 5% through contract restructuring, cost-out opportunities, and billing accuracy Data Syndication and Consumer Insights Company One-third of the workforce transitioned offshore, resulting in a US$40 million annual savings for customers It was possible to load 1.2 billion transactions weekly Sales and marketing analysis and reporting: 15,000 custom-build reports were delivered monthly to sale managers and C-Suites of Fortune 1000 companies Global Pharma Major Marketing and media mix findings generated 3X to 5X returns and long-term benefits ranging from 10% to 15% improvements in bottom line returns for the last five years Overview Services Impact Insights Case Study Solution Overview Webinar Video White Paper Point of View Report Infographic How the world’s largest derivatives exchange reduced credit risk exposure and handled increasing volume .... Generating process impact for a diversified healthcare company Generating analytics impact for a leading aircraft component manufacturer Comparing actual costs to warranty costs saves millions in equipment maintenance costs for global transportation .... New, more accurate Gen 3 models help large U.S. commercial bank achieve Basel II AIRB compliance Global pharma company implements smarter tools to validate incentive compensation and payouts for 6,500 .... Streamlined commission process for 4,500 sales reps saves security-software firm thousands of person-hours .... How data-driven contact center analytics delivered US$40 million savings Global pharmaceutical leader ties healthcare provider satisfaction to prescription performance to assess .... Greater efficiency and effectiveness in investigating possible cases of medical billing abuse and fraud .... Using sophisticated modeling and analysis, Genpact helps pharma leader improve physician targeting, optimize .... Genpact builds and runs an analytics center of excellence for an auto finance major resulting in a business .... Large turbine maker realizes 15% savings on equipment maintenance and 10% improvement in uptime How contract analytics enhances profit for an aviation engine manufacturer Global aerospace OEM improves inventory visibility and cost savings through parts management optimization Advanced business process for engineering, supply chain, and aftermarket services delivers more than .... Over 500 credit risk models validated annually for a global financial services company More robust financial forecasting for promotional sales of a UK foods manufacturer optimizes spend by .... U.S. auto finance major achieves $7 million impact by industrializing analytics support across multiple .... Improved material traceability and streamlined logistics processes decrease losses and back orders for .... Trade promotion optimization through statistical modeling and analytics for a top 3 personal care products .... Forbes 2000 beverage major sees marketing spend optimized 5 percent through process redesign and analytics 17% cost savings and improved service delivered by redesigning a chemical major's transportation network Credit card business grows revenues through pull improvements Decision-support modeling helps improve promotion effectiveness by 4% for an European biscuits and snacks .... Advertising ROI analysis enhances marketing planning for a Fortune 100 CPG company Personal-care products company credits analytics and forecasting for $8 million reduction in travel spend Industrialized analytics center of excellence generates $12 million impact for auto finance major Genpact creates analytics center of excellence for equipment finance major, resulting in 20% cycle time .... Genpact helps an online auction and shopping platform reduce buyer abuse and increase trust through an .... Genpact helps global financial services major meet stringent regulatory requirements by streamlining .... Building a centralized procurement center: How to standardize processes and increase compliance during .... Pharmaceutical maker uses detailed market analysis to develop strategy and optimize product launch in .... Healthcare data provider implements upgrade of legacy fraud-detection system leading to $80 million savings Market analysis helps pharmaceutical manufacturer develop targeted strategy and execution plan for new .... Genpact helps a multi-national European bank set up a shared services center with project savings of .... Building media monitoring efficiencies through a centralized media services provider Comprehensive measurement framework, engagement and dedicated support to meet client needs Tracking brand sentiments through social media analysis: Putting a leading OTC brand in control Tracking and evaluating marketing and digital media initiatives by measuring social media efficacy Genpact enables 40% reduction in operating expense through improved data management and analytics Genpact helps world's leading financial services company understand the risk implications from customers .... Genpact helps a U.S.-based global energy-equipment major set up a full-stack-BI-enabled supplier performance .... Genpact helps U.S.-based vitamin and nutritional supplement major optimize inventory management through .... Genpact helps U.S.-based investment bank set up processes, control and reporting infrastructure for Fed .... Genpact's Contact Center Analytics program delivers best-case scenario savings of $ 3M to the client .... Identifying structural changes shaping the Australian Consumer Discretionary Retail sector and provide .... Axis helps global confectionery, food and beverage conglomerate to identify and resolve duplicate payment .... Power equipment rental industry analysis for a leading equipment rental company based in North America Genpact helps a leading IT solutions provider drive data quality improvement initiatives digitization .... Genpact helps an equipment finance company to understand the market potential of naval ship repair and .... Genpact transforms supply chain operations of a global Transportation major with smarter process, analytics .... Genpact implements smarter processes and analytics for a global hospitality major resulting in standardized .... Genpact implements the right Failure forecast modeling techniques for a global transportation company Operations Network Analytics Using reliability and warranty analytics to deliver transformational business impact The evolution of TPM: Genpact rethinks its approach Business intelligence and analytics: Creating opportunities and simplifying business processes Generating financial services impact: Analytics Optimizing operations to deliver superior business outcome Media listening and learning solutions for the life sciences and pharmaceutical industries Life sciences - Turn to social media based brand tracking for continuous insights Digital media solutions for the life sciences and pharmaceutical industries Enabling smarter decisions in Pharma Genpact smart decision services trade promotion effectiveness solutions A smarter way to manage inventory using intelligent processes analytics and technology Price Optimization through analytics in revenue management profitability enhancement and improved volumes Comprehensive media solutions for the Banking, Financial Services and Insurance Industry Comprehensive media solutions for hi-tech industry Enhance PR Efficacy through comprehensive monitoring and measurement services Customer Experience Management RMS Media Listening and Learning Solutions for the Consumer Packaged Goods Industries Digital Media Solutions for BFSI Industry Turn to Media Interactive for your Media Monitoring and Measurement Needs Shape communication strategies with Cutting-Edge Media Monitoring and Measurement Services Social Media Transformation for the Intelligent Enterprise Identify, Profile and Track Online KOLs Business intelligence (BI) for supply chain and procurement leaders Business intelligence (BI) for Chief Financial Officers Analytics: Enabling smarter decisions in intelligent enterprises Analyze anomalous financial transactions to address organizational risk control gaps and improve business .... Analytics and Research on Demand Optimizing cost-to-serve through better analytics in demand planning, sourcing and logistics Genpact Service Contract Analytics Smart Customer Interaction Services – Transform Your Contact Center into a Future-Ready Strategic Resource Unlock hidden value from your logistics operations through analytics Supply Chain Reporting Solutions Genpact Supply Chain Management: Smarter Solutions for Complex Processes Intelligent mortgage management in unmanageable times Auto Finance Analytics Keeping Up with Customer Expectations Contact Center Analytics Smart Processes to Power Intelligent Enterprises Company Overview C-suite Listening webinar Smart Decisions for driving growth in a challenging business environment Supply Chain Decision services Big and small data in operations Why intelligent operations is a significant lever for C-suite executives How intelligent operations work The role of technology and analytics in intelligent operations Leveraging operations network analytics: Understanding your organization better Why we need Operations Network Analytics Systems of Engagement: Powering intelligent operations Improving client satisfaction through the valuable use of big data Industrializing analytics operations and its components People & technology: The challenges in industrializing analytics operations Three steps to implementing the data to insight to action process The Banker Masterclass, chapter one: Tranforming banking; What are the challenges? The Banker Masterclass, chapter four: Transforming banking; What are the new opportunities? The Banker Masterclass, chapter three: Transforming banking; Serving generation Y The Banker Masterclass, chapter two: Transforming banking; The best way to organise? Should-Cost Analysis- A proven solution for cutting sourced material costs Generating Impact Genpact: Who are we generating IMPACT for Genpact Powers the "Intelligent Enterprise" Genpact contact center analytics The Big Data Advantage: A PoV by Dr. Arindam Choudhury, Big Data Competency Leader, Genpact Interview with Ahmed Mazhari, Senior Vice President, Europe, Genpact Onefloor unified collaboration product demo Putting prepaid cards to work SEP video Genpact strengthening US capabilities and domain expertise with new delivery center Adapt or die: CPG sector needs advanced analytics to cope with the turbulent market Data-to-insight-to-action: Taking a business process view for analytics to deliver real business impact Loyalty 2.0: Industrialized analytics embedded in your processes Multi-dimensional time series based approach for Banking Regulatory Stress Testing purposes –Introduction .... Helping industrial manufacturing companies outperform through right operating models for support functions Building a “maniacal” customer-centric culture From Data to Insight - how "full-stack" BI operations enable CFOs to thrive in today's rapidly evolving .... Minimizing cost and risk for capital markets: Industrialized operations in the back office Building a more profitable and competitive industrial asset management (IAM) function Grow Your Business, Serve Customers Better and Save Costs with Logistics Analytics Social media monitoring Measuring the business impact of PR Identifying the right social media sample size through Genpact game-changing STRANDS method Application of factor analysis in social media Stuck with a 20th century corporate brand reputation tracker in todays always on world of digital media Discover purchase intention of mom's through a periodic social media based index Social Media Pharma Index Share of Voice Elasticity Comprehensive Study on Availability of Epidemiology Data at a Granular Level for Bladder Cancer In Emerging .... Common (Mis)understandings of Marketing ROI Optimizing facings on the shelf of a retail store Does Black-Scholes framework for Option Pricing use Constant Volatilities and Interest Rates? Continuous Transaction Monitoring: Using Analytics to Detect Fraud or Simple Payment Errors in Real Times Inventory optimization: The benefits of building a smarter supply chain Supply chain analytics Service Contract Analytics: A Roadmap for OEMs Five Key Insights for Supply Chain Executives to Drive Effective Inventory Management Processes Reading global clients' signals Responsible procurement: AstraZeneca addresses the ethical dimensions of supply chain management How big data will transform the equipment finance industry Lower costs and enhance customer loyalty: how to achieve both by centralizing finance processes Credit analytics in commercial banking - Improved compliance and decision making Predictive analytics model validation: Building a model validation group to better mitigate risk Auto finance analytics: Keeping pace with changing customer behavior Master data: The analytics "plumbing" that matters to the CEO Success in the digital age: Transforming the bank Trade promotions management: Radical rethinking of its operations Leveraging "industrialized" operations to optimize equipment leasing and finance The future of industrial asset management - New operating models turn challenges into opportunities Improving Enterprise Clients' Satisfaction in Global Service Delivery: A Valuable Use of Big Data The Great Global TALENT Hunt Payers evolve to compete in a new B2C buyer's market Taking Stock: How Can Inventory Optimization Improve Financial Performance? Managing volatility through inventory optimization – The CFO’s view Building Brand Loyalty in Financial Services Using contract analytics to build high margin after-market services - survey results 'Leaning' forward with 6 sigma to meet tomorrow’s challenges IDC Market Scape: Worldwide Business Analytics BPO Services 2012 Vendor Analysis Journey from an Instinct-Driven to an Insight-Driven Organization Genpact covered in The Gartner BI, PM and IM Services Vendor Guide Analytics in Banking Analytics in Insurance Acturial Analytics in P and C Insurance Fraud Analytics in Insurance Catastrophe Modeling in P and C Insurance Underwriting analytics in P and C insurance Claims Analytics in P and C Insurance Marketing Analytics in Retail Banking Pharmacovigilance (PV) analytics Analytics in pharma and life sciences Sunshine act-based analytics Customer analytics in pharma and life sciences Health outcomes analytics Transforming Finance and Accounting through advanced operating models Executive Summary: Transforming Finance and Accounting through advanced operating models Mortgage portfolio analytics - Improving profitability Integrated risk modeling and analytics - Guide to survive, comply, and grow AML and KYC Analytics - The risk of non-compliance and the cost of compliance Customer lifetime value analytics in retail banking - Staying competitive and profitable Fraud analytics in retail banking - Detect, deter, and prevent Executive Summary of Data-to-insight-to-action: Taking a business process view of analytics to deliver .... Changing customer expectations and the demand for new service models in banking HfS Blueprint Report Analytics Excerpt for Genpact Made to Measure CFOs on finance- and procurement-process improvement (Financial Services) Streamlining the mortgage lending lifecycle using innovative technology solutions and improved business .... CFO's untapped strategic lever: Advanced Operating Models A global healthcare technology company generates $100 million impact by transforming aftermarket service .... Closing the data-to-action loop - making analytics really work for you Online retail giant reduces buyer abuse and increases trust Data to insight to action: Taking a business process view for analytics to deliver real business impact Operationalizing the internet of things Analytics & Research Consumer Goods & Retail Financial Services Analytics Healthcare and Life Sciences Industrial Manufacturing and Technical Services Other Analytics Services Request for Information -------- Select Category ------- Clients and Prospects Media Relations Analyst Relations Advisors Relations Investor Relations Genpact Employee Genpact Alumni Suppliers Relevant Resources: Fraud Analytics in Insurance Analytics in Insurance Acturial Analytics in P and C Insurance View all related resources Solutions Aftermarket Services Analytics & Research BPaaS Collections Contact Center Direct Procurement Enterprise Application Services Finance & Accounting Human Resource Services Indirect Source to Pay Industrial Solutions IT Infrastructure Services Learning & MarComm Services Legal Services Media Services Reengineering Risk Management Services Systems of Engagement Industries Automotive Banking & Financial Services Capital Markets Chemicals Consumer Goods Healthcare - Payer Healthcare - Provider High Tech Hospitality Industrial Manufacturing Insurance Life Sciences Media and Entertainment Retail Telecommunications Transportation and Logistics About Company Overview Leadership Leading Edge Innovation Contact Us Media Insights Investors Careers Blogs App Newsletter Site Map Regions Copyright © Genpact 2014. 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