Economic and Financial Consulting and Expert Testimony HOME THE FIRM PRACTICES STAFF EXPERTS PUBLICATIONS & NEWS CAREERS EUROPE Consumer Fraud and Product Liability Cornerstone Research staff and experts have experience in both class actions and individual matters involving allegations of consumer fraud; product liability, misrepresentation, and defects; false advertising; disclosure practices; and privacy. Class Actions Cornerstone Research has addressed issues of certification, exposure, reliance, impact, and damages in class actions. Key questions in these cases may include whether common evidence can prove that certain challenged conduct caused each member of the proposed class to make a purchase and whether the challenged conduct injured each member of the proposed class. An additional consideration is whether each proposed class member’s damages, if any, can be determined by common proof. We have worked on class actions involving allegations of: The benefit of the bargain harm, where plaintiffs claim that consumers would have allegedly paid less or not purchased the product at issue had they not allegedly been misled or had defendants not acted in in bad faith, because of improper labeling, advertising, or disclosure Diminished resale value of a durable good due to the challenged conduct Demand and price inflation claims that plaintiffs argue caused class-wide impact, even for consumers who were not influenced by the challenged conduct Class certification in these cases frequently turns on the particulars of the challenged conduct, the overall structure of the industry and the market, and the characteristics of individual transactions. We evaluate these issues through empirical research within a framework of sound economic concepts. Capabilities in Statistics, Surveys, and Large Database Analyses Analyses in cases involving allegations of consumer fraud and product liability often require the ability to conduct surveys, analyze company and public data, and work with large datasets. In several cases, we have conducted original surveys of market participants to determine consumer behavior, attitudes, and preferences. In other cases, we have been able to draw inferences from company and public data about the factors driving consumers’ decisions. More Technology In several technology and manufacturing cases, attorneys have retained Cornerstone Research to analyze issues related to alleged false advertising, deception, product liability, and demand and price inflation. More Automobile Cornerstone Research has rich experience in analyzing causation, impact, and damages issues in the automobile industry. We have addressed allegations of benefit of the bargain harm and diminished resale value in these cases. More Other Consumer Products Our staff have assessed allegations of false advertising, deception, and product liability in many consumer products. More An Assessment of Analytical Tools in Product Liability Matters—Perspectives from Economics, Marketing, and Consumer Behaviour Cornerstone Research authors Samid Hussain, Vildan Altuglu, and Matteo Li Bergolis authored a chapter for the International Comparative Legal Guide to: Product Liability 2019. In this chapter, the authors describe and discuss strengths and weaknesses of empirical tools from the fields of marketing, consumer behaviour, and economics that are typically employed by plaintiffs and defendants in product liability litigation to address issues relating to exposure, reliance, materiality, and impact. Authors’ discussion includes analytical tools usually employed to assess economic harm according to overpayment and diminution in value theories of harm. An Assessment of Analytical Tools in Product Liability Matters Consumer Finance We have worked on consumer finance cases involving credit cards, checking accounts, and pension plan choices. Our experience encompasses fraud and misrepresentation allegations as well as deceptive advertising and inadequate disclosure claims. More Individual Actions Individual actions involving allegations of fraud and misrepresentation are often brought by a defendant’s competitors. These cases may require a focus on the relevant market, quantification of the effect of the challenged conduct on demand and prices for competing products, and estimation of damages suffered by competitors due to the defendant’s alleged fraud or misrepresentation. More Food, Beverage, and Dietary Supplements In the food, beverage, and dietary supplements industries, Cornerstone Research has applied economic and statistical methods and marketing research techniques such as surveys to cases involving allegations of false advertising, omissions of material information, and product misrepresentation. We have worked on matters involving “All Natural” claims on product labels, health-related claims on product packaging and advertising, the amount of “slack-fill” in product packaging, the amounts of ingredients included in a product, and comparative advertising between competing products, among others. More Life Sciences and Healthcare We have worked on several cases involving allegations of fraud and misrepresentation in life sciences and healthcare matters. More SELECTED EXPERTS Search for an expert or view all selected experts associated with this practice. View Consumer Fraud and Product Liability Experts STAFF Search for a consultant or view senior staff associated with this practice. View Consumer Fraud and Product Liability Staff SELECTED CASES MacKinnon v. Volkswagen Group Canada Inc. et al. IntegrityMessageBoards.com v. Facebook Inc. Nemet et al. v. Volkswagen Group of America Inc. et al. Invasion of Privacy Consumer Class Action Johannessohn et al. v. Polaris Industries Inc. In re General Motors LLC Ignition Switch Litigation In re Chrysler-Dodge-Jeep EcoDiesel Marketing, Sales Practices, and Products Liability Litigation In re Volkswagen “Clean Diesel” Marketing, Sales Practices, and Products Liability Litigation Cornerstone Research Coauthors Marketing Amicus Curiae Brief for Supreme Court Healthcare Insurance Payments Kickback Trial See All Cases for Consumer Fraud and Product Liability SELECTED PUBLICATIONS Consumer Fraud and Product Liability Capabilities Using Surveys In Consumer Finance Litigation Digital Economy: Product Misrepresentation, Product Liability, Data Privacy, and Data Breach Litigation Legal and Economic Analysis of Personal Data–Related Collective Actions in the UK Assessing Health Data Privacy Damages During A Pandemic Online Marketing 5 Questions with Donna Hoffman: How Technology Is Changing the Consumer Experience Role of Online Reviews in Litigation An Assessment of Analytical Tools in Product Liability Matters—Perspectives from Economics, Marketing, and Consumer Behaviour Economics of Class Certification in Indirect Purchaser Antitrust Cases See All Publications for Consumer Fraud and Product Liability Share Print HOME PRACTICES CONSUMER FRAUD AND PRODUCT LIABILITY THE FIRM About Us Client Commitment Corporate Citizenship and Pro Bono Diversity, Equity, and Inclusion Law Firm Clients Offices Services PRACTICES Accounting Antitrust and Competition Automotive and Related Industries Bankruptcy and Financial Distress Litigation Consumer Finance Consumer Fraud and Product Liability Corporate and Government Investigations Corporate Governance Corporate Transaction Litigation Data Analytics Employee Retirement Income Security Act (ERISA) Energy and Commodities Financial Institutions Healthcare Intellectual Property International Arbitration and Litigation International Trade Labor, Discrimination, and Algorithmic Bias Life Sciences Real Estate Securities Telecommunications, Media, and Entertainment Valuation NEWS & RESOURCE CENTER Articles Brochures Case Studies Europe Events Expertises Podcasts Press Releases Reports Research STAFF EXPERTS CAREERS CONTACT Facebook Twitter LinkedIn Email Copyright © 2021 Cornerstone Research Conditions and Terms of Use Privacy Policy This website uses cookies for performance and functionality. 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