Scale Experts Why Scalewise Become a Scale Expert About us Login Delivery Partner Scaling Story Senseforce - Strategy, Sales & Marketing Coaching How Scalewise worked with Communications Lead, Tatjana Hayward, to build a more effective sales & marketing machine and streamline both inbound marketing and outbound sales. Industrial Automation Software Strategy, Outbound Sales, Inbound Marketing Senseforce is on a mission to help machine manufacturers make their customer service more proactive rather than reactive. They use machine quality improvements and enhanced decision-making to connect, manage, integrate and process data efficiently. Senseforce collaborates with global industry leaders like ZF, DB, Microsoft Azure and Speed Invest. 5 Pre-Series A Senseforce Need Before engaging with Scalewise, Senseforce was approaching product-market-fit and had secured a strong portfolio of early clients such as DB, ZF Corporation and Speed Invest. However, the team recognised an opportunity to significantly improve their lead generation, understand the sales lifecycle better and deliver more robust, targeted marketing campaigns. As such, the Senseforce team sought support to turn their haphazard marketing, lead generation and nurturing processes into a well-oiled marketing machine that could enable them to improve the effectiveness of marketing campaigns, close more deals and deliver predictable revenue growth. Scalewise Impact To ensure Senseforce’s success, Scalewise’s experienced Scale Coaches shared vital marketing expertise to help them establish and structure an effective marketing operation. Meanwhile, to deliver results, Scalewise split the Senseforce coaching into three core strands – Strategic Level, Inbound Marketing and Outbound Sales – which were tackled in weekly, virtual 1-on-1 Scale Coaching sessions. 1. Strategic Level Coaching Scalewise coaches empowered and enabled the CEO and CTO to find solutions to complex business problems within a constructive and open-minded environment. Our approach challenged and supported the team through some of their most significant business challenges, leading to greater clarity and confidence in their strategy. Hire Strategic Scale Coach 2. Inbound Marketing For the Senseforce marketing team, improving the quality and engagement of leads was a core priority. Within weekly Scale Coaching sessions, team members were encouraged to track, review and optimise their campaigns, giving a sense of accountability and improving overall campaign performance through the sharing of best practices. Hire Marketing Scale Coach 3. Outbound Sales The Scalewise Scale Coach began with a deep dive into the current CRM set-up and outbound sales process. He identified gaps in the data for attribution and introduced custom & mandatory fields to aid reporting. More targeted outbound messaging was developed that would resonate better with multiple ideal personas and effective follow-up strategies were put in place to accelerate pipeline velocity. Hire Outbound Scale Coach Clients “The Scalewise coaches’ knowledge and understanding of inbound and outbound marketing shone through at every step of the engagement. Having access to a pool of dedicated and responsive marketing experts, who followed clear coaching models and best-practices, enabled us to structure and streamline our marketing efforts. ” Tatjana Hayward Communications and Business, Operations Lead, Senseforce How Scalewise works Our simple 4-step process will quickly have you matched with the perfect Scale Coach whilst providing access to our unique Membership offering. Check All Steps Trusted by ambitious scale-ups Frequently Asked Questions What is a Scale Coach? A Scale Coach is a seasoned revenue operator who has been through our three-stage screening process to ensure they have the expertise required to support our clients on their scaling journey. They provide powerful insights, offer constructive feedback and love sharing their knowledge. Who are Scale Coaches? Can I access multiple Scale Coaches for me or my team? What is Scalewise Membership? How many Scale Coaches will I have access to? What are the costs for Scale Coaching? Are there any discounts available if I want to access Scale Coaching for multiple people in my company? Is there a minimum contract period? When will the Scalewise Platform be live? Want to scale faster? Build a scalable and sustainable growth engine with high-impact Coaching, Fractional & Interim Leaders and Delivery Partners. Grow Faster Become a Scale Expert Scalewise About Us Why Scalewise How it Works Scale Experts Scale Coaches Fractional Leaders Delivery Partners Knowledge Resources Scaling Stories Meet the Scale Experts Subscribe Join our newsletter to stay up to date on features and releases © 2021 Scalewise. All right reserved. Privacy Policy