Home . Products & brands . Innovation Our products Our brands Innovation Quality Advertising Awards Innovation Technological Innovation The group has been in a position to develop and acquire leading-edge technologies in the driving sectors of the expanding Food Market. The group’s technologies enable it to sustain policies aimed at competitive advantages in terms of price (premium price) in the group’s core businesses, including UHT Milk and Fruit Beverages. In particular, the important technological advantages developed with respect to competition are identifiable in: Leading-edge technologies in the production of: UHT Milk (e.g.: infusion), ESL Milk (microfiltration), functional milks (Zymil, lactose-free, calcium plus, omega3, fibresse, new developments, e.g. anti-oxidant), fruit drinks from fresh juice, functional fruit drinks (active drinks, break-fast, top), cream-based white sauces; and Parity to Leaders technologies in the production of: yogurt, probiotic yogurt, low-fat desserts, fresh functional cheeses (low-fat and enriched with functional supplements). Research & development policy The group has been the main innovator in the drinking milk market (milk processing with UHT technology, packaging with paper boxed products instead of glass, etc.). Through product and technology innovation it has always been at the leading edge in presenting new consumer solutions to the market. Product innovations in the individual countries are coordinated with the research developed by the main R&D centre, located in Italy. The Parmalat Group intend to focus its Research & Development policy along four directions: Strong rationalization of the number of new products developed locally (about 140 in 2003) through a process of centralized selection; Development of new functional products with high added value, for example, the launch of the new Jeunesse brand, a range of cross-category products (Milk, Fruit Drinks, Yogurt, Desserts, Cheese) based on antioxidants to prevent cellular aging; Development of production and packaging technologies with a high level of innovation to increase taste and its quality and duration over time, for example, the roll-out of DASI technology for UHT milk in HDPE bottles; Development of partnerships with Universities and specialized institutes worldwide in improvement programs in the fields of nutrition and well-being. Parmalat in the world Select country: Italy Russia Portugal Romania Canada United States of America Brazil Venezuela Mexico Colombia Other countries in Latin America South Africa Other Countries in Africa Oceania History of products General Archive Links Contacts website updated to 5 March 2019 For updated information please visit www.parmalat.it Text size: A A A Print Italiano • English © Parmalat S.p.A. Sede Legale: Via Guglielmo Silva, 9 - 20149 Milano Italia Sede Amministrativa: Via delle Nazioni Unite, 4 43044 Collecchio (Parma) Italia Tel.+39.0521.8081 Fax +39.0521.808322 Cap. Soc. € 1.855.149.677 i.v. R.E.A. Milano n. 1790186 Reg. Imprese Milano n. 04030970968 Cod. Fisc. e P. IVA n. 04030970968 Società soggetta a direzione e coordinamento di B.S.A. S.A. Webmaster · Whistleblowing · Privacy · Disclaimer