MENU HOME ABOUT US STRATEGY Strategy Global trends show that our mission to challenge conventional packaging for a sustainable future is more relevant than ever. Our strategy extends to 2024 and includes four strategic priorities and ten strategic initiatives. Sustainability runs through the entire business and is the foundation on which the strategy rests. Our focus over the next few years is on improving profitability and delivering on our strategic initiatives for profitable growth. Our employees’ expertise, innovation and collaboration with customers and partners are crucial for the work required to achieve our goals. Our strategic priorities Drive performance An efficient business is key for future investments in capacity, innovation and packaging solutions. We improve the foundation that is needed to drive performance by five initiatives. Read more Drive profitable growth by creating customer value An efficient business is key for future investments in capacity, innovation and packaging solutions. We improve the foundation that is needed to drive performance by five initiatives. Read more Accelerate the speed of innovation Bringing innovations to market is crucial for our long-term success. We are working in close collaboration with customers and partners to develop innovative packaging solutions that improve the use of the earth’s resources. Read more Expand in the value chain Our expertise in functional and sustainable packaging solutions makes us well equipped to create value further up the value chain. Read more SHARE About us Our Offer Sustainability Investors Media Career Contact External privacy notice Terms of use FOLLOW US Close