WEBINAR EBG x Artifact 3 key evolutions to integrate to understand the Paid Social of tomorrow Description In just 3 years, the TikTok app has reached over 3 billion downloads. Due to the intense traffic they generate, paid communication channels (sponsorship of posts on social networks, advertising, display content, partnerships, etc.) represent essential levers for boosting its brand image and publicizing its products. To understand the Social Paid of tomorrow, 3 key developments need to be integrated: Agenda The new vision of the advertiser / consumer relationship with the Alpha and Z generations (illustration with TikTok) The expansion of the ecosystem, with integrated commerce solutions, social commerce, the extension of distribution inventories (illustration with the Social & Display synergy) Overcoming technological constraints, slowing down decision-making, with new measurement solutions (illustrations with API Conversion, Incrementality and Search Lift) Event registration closed. DATE AND TIME November 24 2021 - 10:30 AM to 11:15 AM Europe / London LANGUAGE French EVENT TYPE Webinar THEME CATEGORY Digital marketing TO ORGANISE Artefact France SHARE Linkedin Facebook Twitter SPEAKERS Arnaud Marro , Head of Digital Media ARTEFACT FRANCE Linkedin Thomas Quélin , VP Digital marketing ARTEFACT FRANCE Linkedin Event registration closed. About Us - Offices - Privacy Policy - Data Privacy - Cookies - Allgemeine Vertragsbedingungen - Impressum - Professional Equality Index - © Artefact 2021 Axeptio consents