Audio Consulting is, if you will, the “most unreasonable” management consultancy in the industry. Why? Because we understood a very simple equation: ratio = emotion. We'll show you ... Why there are no sensible and rational decisions. Why rationality is not the opposite of emotion. How to get a head start on the market by thinking differently. How you can ignite the turbo in your company

When it comes to the question of how and where man came into being, one must not forget from a biological point of view: every manager, every employee or customer is the result of a billion-year evolution. If you look at the genetic changes in humans over the past 20,000 years, you can say that nothing has changed! An evolutionary legacy that influences us on a daily basis to this day more than we believe is the "Limbic System". Limbic® was developed from this perspective. Dr. Hans-Georg Häusel, CEO of the Munich-based management consultancy Gruppe Nympenburg, is one of the world's leading experts in marketing brain research and its application to questions of consumer behavior, marketing and brand management. Under his direction, as part of a multi-science research project, disciplines of neuroanatomy, neurochemistry, sociology, psychiatry, psychoanalysis and genetics were taken into account and a fascinating and innovative approach to explaining emotion structures and their relationships in the brain was developed. In technical terms, the limbic system describes the emotional switching and control center in our brain - the place in the head where our emotional programs and evaluation mechanisms run. Knowing these limbic programs is one thing. Understanding them is the other! Limbic® explains the background to our emotion systems and the question of why people tick how - key knowledge for marketing practice, personnel management and corporate governance. As the exclusive partner of the Nymphenburg Group, Audio Consulting is the only management consultancy in the acoustics industry that uses Limbic® as a practice-oriented instrument in its consulting work. Limbic: Patent and Copyright Group Nymphenburg Consult AG, Seidlstrasse 25, 80335 Munich

In October 1996 Rainer Schmidt founded Audio Consulting based in Kempten, where the company is still based today. A second company headquarters not far from Stuttgart creates proximity to the customer and, thanks to the fast connection to the airport in Stuttgart, more flexibility and mobility in the project business. The Audio Consulting team: Rainer Schmidt , managing partner, hearing acoustics master, state-certified business economist, behavioral trainer Margit Euba , managing partner, business economist HWA, controller HWA / KMU, QM auditor, appointed auditor of accredited certification companies Diana Feichtenschlager , project management, Dipl.Wi.Ing. (FH), specializing in advertising & market communication, Limbic ® trainer Steffen Koch , promotion coaching, DISG trainer, social sponsoring & event management