North America Where to Buy EN MENU Home Our Story Company Overview Company Overview LATICRETE is a 3rd generation family owned, leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. Build better. Grow stronger. TOGETHER WE FOCUS ON WHAT’S IMPORTANT. Family – The core of our business and yours Trust – Creating relationships that bind Specifications – Securing business for you Community – Improving the places we live and work Innovation – The fuel that helps your company grow Sales Support – A solid network to help your business grow Technical Services – Putting our expertise to work for you Sustainability – What’s good for the environment is good for business Let's create great chemistry together. Learn how with your help we can Build better. Grow stronger. TOGETHER. Our customers are everything to us. And we are stronger than ever, together. Watch this video to get to know LATICRETE, our people, our values and our 65 years of innovative products. The 65+ year history of LATICRETE is shaped by numerous industry firsts, innovations and milestones. With over 65 years of setting industry standards, LATICRETE is the name architects, designers and professional installers know and rely on. Look what has happened over the decades! 1950 - 1959 1956: LATICRETE® 4237 - first latex thin-set mortar in the industry 1958: LATICRETE® 301/335 - first thin, load-bearing, trowel-applied waterproof membrane 1960 - 1969 1960: Introduction of an installation system, providing single source offering with system warranty coverage 1964: LATICRETE® SCU 18 - first thin, load-bearing acoustical underlayment system 1964: LATICRETE Conductive Mortar - first latex Portland cement based conductive adhesive 1966: LATAPOXY® 210 - first cement-based epoxy resin, non-toxic, cleans with water 1970 - 1979 1974: LATICRETE® 9235 - first thin, liquid, cold-applied, load-bearing waterproof membrane 1974: First “Toll Free” technical support line 1980 - 1989 1980: First architectural specifications on floppy disk 1980: First Domestic and International Profit Through Knowledge (PTK) Training Classes for Tile Setters 1983: First architectural designs on CAD 1983: LATICRETE expands Florida, USA facility 1983: LATICRETE opens Indiana, USA facility 1985: LATAPOXY® SP 100 - first 100% epoxy resin grout 1989: LATICRETE established Central America facility (Licensee) 1990 - 1999 1990: First automated Fax-on-Demand 1991: First comprehensive, written material and labor warranty 1993: LATAPOXY® Black Onyx - first non-pigmented 100% epoxy resin grout 1993: LATAPOXY 2000 - first industrial strength 100% epoxy resin grout 1994: LATICRETE Bethany, Connecticut, USA plant receives industry first ISO 9001 certification 1994: LATICRETE.com - industry's first website 1994: First educational program for Architects approved by American Institute of Architects Continuing Education System 1995: LATICRETE® Plaza & Deck System - first lightweight installation system for balconies, terraces etc. with patented drain mat 1997: First AIA/CES program in Asia, Singapore, Hong Kong 2000 - 2009 2000: LATICRETE established India facility (Joint Venture) 2002: Launch of SPECTRALOCK® Grout (epoxy grout) with patented technology offering stain and chemical resistance 2002: First SUPERCAP® mobile blending unit manufactured and placed in service 2003: LATICRETE partners with Microban® - first to incorporate antimicrobial technology into line of products 2003: 255 MULTIMAX™ - first lightweight 3-in-1 thin-set mortar 2003: LATICRETE established RAK facility in the Middle East (Joint Venture) 2004: LATAPOXY® 310 Cordless Mixer - triples productivity for vertical installations of tile and stone 2004: SPECTRALOCK® PRO - first stainproof epoxy grout 2004: David A. Rothberg, son of founder, elected to CEO/Chairman of the Board 2005: First to develop an Architectural Guidebook offering customizable web-based specification process for the architectural community 2005: GREENGUARD™ Certification - first tile and stone installation materials manufacturer to offer 3rd party certification for low VOC products 2006: Founder Dr. Henry M. Rothberg - elected to the Ceramic Tile Distributors Association (CTDA) Hall of Fame 2006: LATICRETE established North Carolina, USA facility 2007: LATICRETE introduces new recyclable plastic packaging 2007: HYDRO BAN® - first no fabric required, liquid applied waterproof membrane 2007: LATICRETE expands plant operations to Texas, USA 2007: LATICRETE opens Oregon, USA facility with LEED benefits 2007: Dr. Henry M. Rothberg - receives National Tile Contractor Association (NTCA) Lifetime of Achievement Honors 2007: LATICRETE established China facility 2007: LATICRETE established South-East Asia facility (Joint Venture) 2007: LATICRETE established Australia (Licensee) 2008: LATICRETE fully owned plant operations commences in China 2008: LATICRETE first to offer Building Information Modeling (BIM) in the industry 2008: LATICRETE expands world headquarters in Bethany, Connecticut, USA 2009: 125 Sound & Crack Adhesive - first one step tile adhesive providing both sound control and anti-fracture performance 2009: 3701 Fortified Mortar Bed - first one step mortar bed 2009: MVIS™ (Masonry Veneer Installation System) launches as a comprehensive system for installation of Manufactured Stone Veneers 2009: LEED Project Certification Assistant – first to provide information for GREEN construction projects electronically 2010 - 2019 2010: LATICRETE launches industry first mobile app 2010: SPECTRALOCK® 2000 IG - first high performance industrial flooring grout 2010: First to offer mobile tagging/QR code on packaging and marketing materials 2011: LATICRETE® SUPERCAP® joint venture formed 2011: LATICRETE first to offer installation manuals for eBook devices 2012: Introduction of HYDRO BAN® Shower Installation Systems, first expansion into this line of products 2012: LATICRETE unveils product specific Health Product Declaration (HPDs) 2013: STRATA_MAT™ - first patented mat with mortar hydration vents 2013: LATICRETE acquires Africa & Middle East facility 2013: LATICRETE acquires Mexico facility 2014: LATICRETE acquires L&M™ Construction Chemicals in Pennsylvania 2014: LATICRETE acquires STONETECH® tile and stone surface care line of products 2014: LATICRETE acquires HP SPARTACOTE® resinous flooring line of products 2014: HYDRO BAN® Board - first waterproof, light weight wallboard 2015: LATICRETE University - industry first online training program 2015: LATICRETE established Philippines (Joint Venture) 2016: LATICRETE unveils product specific Environmental Product Declarations (EPDs) 2016: LATICRETE acquires Europe SrL facility 2017: Technical Services launches Live Chat on laticrete.com 2017: LATICRETE® launches SUPERCAP® Ready-Mix Delivery Service 2017: LATICRETE announces two year shelf life of select products 2017: LATICRETE Introduces LATAPOXY® BIOGREEN™ 300 2017: LATICRETE established Malaysia facility 2017: LATICRETE acquires Central America facility (Costa Rica, Honduras, Panama) 2017: LATICRETE acquires Australia facility 2017: LATICRETE acquires Norway facility 2018: LATICRETE acquires SOLEPOXY® in Brazil 2018: LATICRETE acquires remaining interest of LATICRETE SUPERCAP® LLC 2018: LATICRETE expands in Canadian with dedicated in-country business operations 2018: LATICRETE launches STRATA_HEAT™ - electric radiant floor heating system 2018: LATICRETE launch STRATA-HEAT™ Thermal Pack – first thin set additive 2019: LATICRETE launches first 3D Printing Mortar 2019: VAPOR BAN™ Primer ER - first all in one moister vapor barrier and primer 2019: LATICRETE acquires BENFER SCHOMBURG S.R.L. in Italy 2019: 125 TRI MAX™ - first 3-in 1 adhesive 2020 - CURRENT 2020: SPECTRALOCK® 1 - first pre-mixed grout with epoxy performance 2020: LATICRETE® SELECT-BOND™ - first customizable tile adhesive system 2020: LATICRETE names Patrick Millot, CEO 2020: SPARTACOTE® Lux Additive – first floor coating additive to maximize light reflectance 2020: LATICRETE established SPECTRALOCK® East Africa Limited (SEAL) Kenya 2021: Glass Tile Adhesive Lite, first lite weight and silica free adhesive mortar 2021: LATICRETE names Faisal Saleem President & COO, International Division 2021: LATICRETE names Ron Nash North America Division President 2021: Eco Grout Color Selector, first to offer sustainable alternative to plastic grout color selection tools Our Story Company Overview Leadership LATICRETE Worldwide Corporate Responsibility News & Media Careers Community and Social Privacy Statement Terms of Use Customer Bill of Rights One LATICRETE Park North Bethany, CT 06524-3423, USA 1.800.243.4788 +1.203.393.0010 OUR PRODUCTS Find a Product Find a Distributor Get Support and Downloads Request Product Information Request a Grout Sample View Catalogs and Brochures TOOLS Product Recommendation Tool Architectural Guidebook LEED Project Certification Assistant Floor Warming Room Design Tool Grout Selector Coverage Calculator ABOUT LATICRETE Our Story Company Overview Contact Us Events News and Media Careers In the Community LATICRETE Worldwide GET REAL TIME UPDATES FROM LATICRETE, RIGHT TO YOUR INBOX. 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