Who we are How we think What we do Working at Carat Contact us A MORE HUMAN APPROACH TO BRAND BUILDING. FIND THE WISDOM IN THE CROWD, NOT OF THE CROWD. MORE ABOUT US Hello. We are Carat. Founded over 50 years ago as the world’s first media agency, we are over 12,000 experts in over 100 countries, passionately committed to understanding our clients and their customers - and deeply humbled by the enormous responsibility that comes with it. Check out our work, inspired by human understanding. SEE ALL WORK DESIGNING FOR PEOPLE Business planning for growth We help our clients plan for long-term growth. LEARN MORE Understanding people & culture We develop an intimate understanding of people and their needs in the context of the rapid changes in culture. LEARN MORE Consumer experience mapping Our proprietary tools enable us to build a deep and detailed understanding of consumer journeys, category needs, and brands’ performance at each stage. LEARN MORE Partnerships & innovation We create meaningful media experiences for clients across major global platforms, original content production, influencer programs, and gaming. LEARN MORE Designing & optimising media-led experiences We design personal and immersive experiences that connect real people to each stage of a journey, leveraging the full media ecosystem. LEARN MORE Investment & activation at scale We utilise innovative, consistent, transparent and scalable buying and investment capabilities and media owner partnerships. LEARN MORE Performance marketing & commerce We match our focus on developing brand building experiences with the integration of performance marketing and new commerce opportunities into our plans. LEARN MORE Marketing effectiveness We operate marketing effectiveness and learning agendas for both brand affinity and equity as well as short term sales – all to drive long-term customer value. LEARN MORE We’re only as good as the people we work with. The strength of our work has been recognised around the world, with over 200 individual award wins this year alone (not that we’re counting…) LEADING WITH THOUGHT We have the experience and point of view to help transform and elevate your brand. MORE THOUGHT LEADERSHIP Carat Brand EQ Report News to inspire and inform. The world moves fast, but we still need to keep up to date. If you don’t have time for a full, deep dive into our thought leadership, our news will keep you informed. SEE ALL NEWS May 27 Fiona Lloyd promoted to Global Client & Brand President October 06 Carat ranked #1 Globally in RECMA Qualitative Diagnostics Report August 31 Kraft Heinz names Carat a Global Media Agency Partner WE WORK ALL OVER We have over 100 offices globally, contact us to find your nearest Carat. CONTACT US FOLLOW US: @CARATGLOBAL Privacy policy Terms and conditions Cookie policy Accessibility Sitemap Modern Slavery Act a company © COPYRIGHT 2020 CARAT. ALL RIGHTS RESERVED. GET IN TOUCH