CHILDRESS INSTITUTE FOR PEDIATRIC TRAUMA ECR ENGINES RCR MUSEUM Search NEWS DRIVERS ABOUT RCR HERITAGE RCR STORE CHEDDAR'S | Cheddar’s Scratch Kitchen is the homestyle casual dining restaurant where guests always get a lot for not a lot. The restaurant offers a hearty variety of scratch-made meals and generous portions served up in a warm, welcoming atmosphere – all at an unbelievable price. After being welcomed with a signature Honey Butter Croissant on the house, guests can enjoy favorite entrees like hand-breaded Chicken Tenders, Homemade Chicken Pot Pie and House-Smoked Baby Back Ribs. Currently, Cheddar’s operates more than 165 restaurants in 28 states and employs more than 20,000 friendly and passionate team members. No. 8 Cheddar’s Scratch Kitchen Chevrolet 00:00 00:00 Both Cheddar’s Scratch Kitchen and Richard Childress Racing share a natural theme of scratch-made items, whether it be a casual, homestyle meal or high-performance race cars. Through a strategic content, marketing and communications plan around their primary partnership on Tyler Reddick’s No. 8 Chevrolet Camaro ZL1 1LE, Cheddar’s is able to increase their brand awareness and preference to a new audience. This platform has allowed them to share their story and brand personality by leveraging RCR celebrity ambassador, Tyler Reddick, and the No. 8 team to reach race fans in a fun and engaging way. RCR’s branding has also been integrated into Cheddar’s Scratch Kitchen locations to build fan loyalty and excitement, especially around the No. 8 Special Chicken Tenders Platter - Reddick’s favorite meal at the restaurant. LATEST NEWS Okuma & Richard Childress Racing Celebrate 20-Year Partnership Legendary Salute: RCR, Tyler Reddick and Alsco Uniforms to Salute the Military During Coke 600 Tyler Reddick Earns First Career Pole in COTA Qualifying LEARN MORE Prev Next NEWS DRIVERS ABOUT RCR SCHEDULE RCR STORE PRIVACY POLICY TERMS AND CONDITIONS ACCESSIBILITY STATEMENT COPYRIGHT 2021 RICHARD CHILDRESS RACING. ALL RIGHTS RESERVED. RCRRACING.COM is part of the NASCAR Digital Media Network.