STORIES > OMINO BIANCO The solution for perfect laundry Once upon a time… … there was a little man wearing a perfectly clean, intensely radiant white t-shirt. This little white man, known as Omino Bianco, soon became indispensable to the laundry care of every Italian home. It all started in 1954 The tale of Omino Bianco began with "Perborate", a whitening additive. It has since evolved over the years, specialising in several laundry care segments and broadening its product range. Amazingly clean, day after day Consumers have depended on Omino Bianco's range of quality laundry products for over 60 years and it is now the indispensable ally of over 8 million households in Italy. Omino Bianco is the leading laundry additive brand in Italy and one of the leading brands in many other European market segments. Today Omino Bianco's range of products includes hand washing and washing machine detergents, disinfectants, whiteners, pre-treat products, color protect detergents, stain removers and bleaches. Omino Bianco provides trusted solutions for a perfect wash. The Group Our numbers Our values Our presence in the world News Contact us Brands Well-known brands, trusted products Food Household and Laundry Care Adhesives Personal Care and Well-being Beauty Care Stories Our Story is Your Story Rio Mare Omino Bianco UHU Rogé Cavaillès Borotalco Collistar Sustainability Sourcing Producing People Work with us Our People Legal & Privacy Sitemap Contacts Cookie Policy © 2015 Bolton Group Bolton Group S.r.l. Via G.B. Pirelli, 19 - 20124 Milan - Italy Share capital Euro 20,000,000.00 fully paid in Tax and VAT Code and number of Reg.in Milan n. 05983890152 R.E.A. Milan 1055773 Company with sole shareholder