PROJECTS INTENTIONS+INSPIRATION PROCESS BROKERAGE OPERATIONS CONTACT WILLIS+CO. is committed to building thoughtfully designed, carefully built residential projects in desirable and often challenging San Francisco locations. We combine enduring materials, thoughtful and efficient use of space, respect for the environment and the maximum application of creativity without falling prey to fleeting design fashions. We look beyond merely conceiving of the building in its youthful years and are mindful of how it will perform and be perceived decades in the future. A successful home must have an interior where the resident can feel inspired and energized but also safe and held by the space. The design needs to leave enough breathing room for the people living there to feel it is their home and not the designer's.

PROJECTS INTENTIONS+INSPIRATION PROCESS BROKERAGE OPERATIONS CONTACT Error message Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in _menu_load_objects() (line 568 of /hermes/bosnacweb05/bosnacweb05az/b2699/nf.willis-sf/public_html/willis-sf.com/includes/menu.inc). Brokerage The advent of the computer has changed real estate sales in profound and permanent ways. The information that had previously been guarded in a sales office is now online for anyone to see. Buyers sometimes know more than their agent about the specifics of the market. At its worst, the agent's role may appear to the client as little more than an overpaid transactional intermediary. Despite these recent trends, a good agent, especially a buyer's agent, should add significant value to a purchase or sale transaction in the following ways: Negotiation skills: Not everyone is good at negotiating; it is a skill often acquired over time and through experience. Reaching the desired outcome often requires more than just numbers with dollar signs being batted back and forth. Understanding of interpersonal dynamics, recognition of issues of respect and notions of fairness can be key components of a successful negotiation. Knowing the personalities of other real estate agents is an important piece of the landscape.