Dealer Login Personal Area LADA IMAGE 28 August 2017 year Results of participation of JSC "LADA Image" in the 21st Moscow International Exhibition MIMS Automechanika JSC LADA-IMAGE TOOK PART IN THE 21ST MOSCOW INTERNATIONAL EXHIBITION MIMS AUTOMECHANIKA, WHICH WAS HELD FROM 21 TO 24 AUGUST 2017 IN MOSCOW AT THE EXPOCENTRE FAIRGROUNDS. Previous Next Within the framework of the exhibition, a traditional meeting with representatives of Lada-Image JSC - wholesale spare parts operators in the Russian Federation and foreign contractors took place; also among the participants of the meeting were OAT Group dealers and heads of the LADA Detail chain of stores. During the meeting, reports of managers on the current situation in the spare parts market and plans for further cooperation with partners of Lada-Image JSC were announced, certificates were also presented to new dealers. The meeting was opened by the General Director of Lada-Image JSC Alexey Tikhomirov, who reported on the dynamics of the market capacity, the strategy of sales of LADA spare parts and goals in the Retail segment in the period from 2017 to 2020. Artem Shlyakhtin, director of sales and after-sales services of Lada-Image JSC, presented to the audience a new brand of spare parts, accessories and auto chemicals - LECAR . Sales will start in the LADA Detal retail network in September 2017. Artem Shlyakhtin also spoke about the interim results, tactical tasks and main events in the Retail segment this year. Artem Prokofiev, Director of Operations at Lada-Image JSC, summed up the logistics results for the current year, noted a decrease in the percentage of underloads and an increase in the percentage of order confirmation with the prospect of further improvement of the situation with a stable tendency for the development of warehouse facilities and technologies. After the end of the official part of the meeting, working meetings with dealers were held, during which the participants of the meeting and representatives of Lada-Image JSC discussed the remaining issues and exchanged views on the already voiced topics. During the MIMS Automechanika Moscow exhibition, the guests of the LADA stand were presented with a full range of original LADA spare parts and accessories, branded packaging of the new LECAR trademark, as well as a presentation of lubricants under the LADA brand. Synthetic, semi-synthetic motor oils and gear oil have supplemented the LADA range of technical fluids, which already includes antifreezes, brake and windshield washer fluid, as well as preservative and anti-corrosion compounds. Motor oils were specially selected for the design features of LADA, they went through a full cycle of tests in our own and independent laboratories. As a result, buyers of LADA motor oils are offered a product that is best suited for difficult operating conditions. LADA engine oils promote easy engine start at low temperatures, prevent the formation of high-temperature deposits and ensure engine cleanliness throughout the service interval. LADA transmission oil provides smooth gear shifting in harsh operating conditions, contributes to reliable operation of units at high loads and in a wide temperature range. The oils are approved by PJSC "AVTOVAZ" and are recommended for use in LADA vehicles in various modifications that meet the requirements of eco-standards up to Euro-5 inclusive. Canisters with LADA oil have five levels of protection against counterfeiting: - two-component lid, decorated in a corporate gray-orange color scheme - fused-in label - laser marking (production date and batch number) - foil on the neck - three-layer canister walls (easy to see when opening the canister , it is difficult to make in handicraft conditions) The most relevant novelties and an excellently designed exposition ensured the brand popularity among visitors and organizers of the exhibition: the LADA stand was named the best at MIMS-2017. Share in: BACK TO NEWS LIST AVTOVAZ LADA IMAGE PROMOTIONS ten July Niva returns to the LADA family! 06 July LADA: sales results in the first half of 2020 Subscribe to news AvtoVAZ news LADA Image SUBSCRIBE TO About company Products Dealer network LADA Detail Feedback Site Map