Contact us Search Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content. You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy. Accept all cookies Decline all cookies Customize Privacy policy Towards the new normal: finding a balance in the hybrid society While it is widely acknowledged that the covid-19 crisis has changed our society fundamentally, we cannot yet see all of its consequences or exactly what the future will look like. Yet there are some things we can be sure of: one is the sudden rise in the availability of online services. The requirements of social distancing have resulted in a dramatic rise in the use of digital services and demand for data. And there’s no turning back: the ease of digital ways of working, the increased accessibility of digital services, and new phenomena such as ‘Zoomweddings/-birthdays/-drinks’ are here to stay. The seamless blending of your physical world and your digital world – your digital twin, you may say – is the new hybrid society of tomorrow. The challenge for governments and citizens will be to find the right balance between the physical and the digital. And for that to happen, public services will need to be better, faster, cheaper…and different. This paper explores both the challenges and the opportunities for governments and citizens in the new hybrid society, and how digital technologies and data make different kinds of public services possible. Towards the new normal: finding a balance in the hybrid society What has become clear over the course of 2020 is that in everyday life, there is now less need for people’s physical presence. Before the covid-19 crisis, it was common for citizens to physically appear at local council offices for administrative reasons. Now, we are seeing a dramatic rise in the use of chatbots and algorithms to increase access to public services 24/7 for common queries. “The seamless blending of your physical world and your digital world – your digital twin, you may say – is the new hybrid society of tomorrow”. Read more Data Driven Government Preparing for the age of the citizen Governments can and must use the power of Big Data to be more citizen-focussed, to design cost-effective and responsive services, reinvent their business models and prepare for the challenges of a digitally transformed society. Download the pdf Related resources Blog Does my government really know me? Do you sometimes get the impression that your government has no idea who you are unless you’re voting or sending in your tax return? Blog The pregnant dog owner Imagine all the services your government could offer you, joined-up and tailored exactly for you. What would that look like? Blog Estonia and China Our physical society is rapidly turning into a data-driven environment in which digital will increasingly impact our lives. Blog Country as a service More and more citizens are moving around and paying for services delivered from various countries – thanks to a superb digital infrastructure. Blog Three steps for government to stay relevant in the digital world With a staggering 90% of the world’s data created in the last two years, commercial companies everywhere are busy turning their data into competitive advantage. #AtosGovCloud Making the world a better place Governments must deliver optimized public services in a better, faster, cheaper and more resilient way. Our experts Kay Hooghoudt Global Government Advisor on “e-State 2020” & Education Follow or contact Kay: Interested in our solutions for Central Government? Contact us Linkedin Twitter Facebook Instagram Privacy Terms of use Accessibility RSS feed Contact © Atos SE 2021 all rights reserved