TLC GLOBAL WORLDWIDE OFFICES Who We Are Campaigns What We Do Careers Our Offices Blog OUR CAMPAIGNS Unilever’s Dollar Shave Club Father’s Day promotional campaign Local marketing in USA with Unilever’s Dollar Shave Club Father’s Day promotional campaign Spend for Father’s Day hitting a record high in 2021 The National Retail Federation predicted that spending during 2021 Father’s Day would hit a record high, at $20.1 billion. Americans are feeling more sentimental and looking to make up for last year when strict social distancing practices meant fewer people could see dad in person. Dollar Shave Club tasked TLC with utilizing 2021 Father’s Day as a gifting occasion to increase shaver and shaver blade sales at Target for Dollar Shave Club in an increasingly competitive market. Taking Father’s Day to the next level and how TLC helped The National Retail Federation predicted that spending during 2021 Father’s Day would hit a record high, at $20.1 billion. Americans are feeling more sentimental and looking to make up for last year when strict social distancing practices meant fewer people could see dad in person. How TLC offered rewards to the Dollar Shave Club audience This campaign was supported by ads on Target.com and in-store displays and box talkers with QR codes aimed at engaging gifting shoppers and the usual target audience. The success of the campaign from Unilever themselves With a positive sales uplift, Unilever shared a great testimonial with us. This was my, and our shopper marketing team’s, first time activating a program with TLC Marketing, and it was a positive experience! Partnering with a new vendor can be a challenge as there are new processes, new team players, and new deadlines to be cognizant of. Despite all of this, the team made the onboarding quite seamless. They worked closely with the UL shopper team as well as the agency team to ensure we knew what was expected and when things would be delivered. Unilever Shopper Marketing OUR CAMPAIGNS Increased sales, engagement, retention & loyalty. Delivering ROI with passion. More Campaigns Unilever Dollar Shave Club LG FastWeb McDonald’s WHO WE ARE About TLC Clients Our marketing awards CAMPAIGNS Campaigns WHAT WE DO Customer engagement & loyalty programmes Reward networks Promotional products Consumer insights CAREERS Careers OUR OFFICES Our Offices BLOG Blog Copyright © 2020 TLC Marketing. All Rights Reserved. Terms & Conditions / Legal Information We use cookies to enhance your experience while using our website. To learn more about the cookies we use and the data we collect, please check our Privacy Settings. I Accept