Investor Newsroom Contact About Sound Careers Home > About GN > Purpose & values Purpose & values The power of sound At GN Group we believe in the power of sound to transform people’s lives. Watch how Marianne Hüche transformed her life from being a victim of a tragic accident to become a World Para-Triathlete Champion. GN’s headset brand Jabra helped her achieve this by optimizing her training and motivating her through tough races with pulse cues and great sound. ; ; Our purpose: Making life sound better Every day, more than 5,000 GN employees around the world get up in the morning with a common and dedicated purpose of Making Life Sound Better for the users of our products and solutions. This is why we exist as a company. Watch how hearing aids from ReSound changed the life of Jonathan Shackleton and enabled him to again communicate with his loved ones. ; ; Our promise GN is the only audio solutions company with world leading expertise under one roof in both the medical grade hearing aid and the professional and consumer grade headset industries. This unique combination of competencies enables us to develop truly INTELLIGENT AUDIO SOLUTIONS THAT LET YOU HEAR MORE, DO MORE AND BE MORE THAN YOU EVER THOUGHT POSSIBLE. Watch how mountaineer Win Whittaker regained his crucial ability to “hear the tiniest little pebble move” enabling him to do more in the mountains and be more as a human being. ; ; Our values Our customers and the users of our products are the most important asset we have as a company. Recognizing this, our employees and management has articulated our company values to exactly reflect our daily promise to consumers. We promise that you will HEAR MORE. To ensure this we at GN will LISTEN … to users … to one another … to the market We promise that you will DO MORE. So, we have to CHALLENGE … ourselves … one another ... the status quo We promise you will BE MORE. Every day we work to TRANSFORM … ourselves … our industry … lives ; ; © 2018 GN Store Nord A/S, All Rights Reserved Home About Sound Careers Investor Privacy Policy Newsroom Contact Corporate policies Cookies Legal Copyright Follow us: GN.com uses cookies to analyze traffic, maximize user-friendliness and improve functionality. By continuing to browse this website you agree to our use of cookies for these purposes. Read more about our use of cookies and how you deactivate cookies in our Cookie policy