UM - Curiosity Works Home Mission Thought Leadership Work People News Contact Us UM Global Markets Albania Algeria Argentina Armenia Australia Austria Azerbaijan Bahrain Belarus Belgium Bolivia Bosnia and Herzegovina Bulgaria Canada Chile China Colombia Costa Rica Croatia Czech Republic Denmark Dominican Republic Ecuador Egypt El Salvador Estonia France Georgia Germany Greece Guatemala Honduras Hungary India Indonesia Ireland Israel Italy Ivory Coast Japan Jordan Kazakhstan Kenya Korea Kuwait Latvia Lebanon Lithuania Macedonia Malaysia Mexico Montenegro Morocco Netherlands New Zealand Nicaragua Nigeria Norway Oman Pakistan Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russian Federation Saudi Arabia Serbia Singapore Slovakia Slovenia South Africa Spain Sri Lanka Sweden Switzerland Syrian Arab Republic Taiwan Tanzania Thailand Tunisia Turkey Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Venezuela Vietnam Zimbabwe UM Leaders Discuss Curiosity UM Leaders Discuss Curiosity UM Leaders Discuss Curiosity UM Leaders Discuss Curiosity Q. Do more people believe curiosity just comes naturally or that it’s learned? A. 76% of people believe that curiosity is natural. Q. How can brands best contribute to people’s natural curiosity? A. By adding new or interesting info to a topic people are ALREADY curious about. Q. What’s the best way to cultivate curiosity? A. Through sharing information and starting a dialogue. Q. How many hours a week do ‘curious’ people spend watching online videos? A. 5.8 hours per week, 30% more than non-curious people. . . . . Coke Picks UM As Media Agency in North America Join @UMWorldWide’s Josh Bock at #AWXXII where we ask the big question on everyone’s mind about programmatic display bit.ly/1LKadK3 12 hours ago UMWorldwide Today - join @VranicaWSJ @hsmittman @zputnam @mitchellw @ghorwood @karamanatt @ianwallin as they talk Viewability! pic.twitter.com/ujoPfa0maS 19 hours ago UMWorldwide Congrats to #UMLA for a great showing at #iabmixx #MIXXAwards pic.twitter.com/RTefVL4dfM 2 days ago UMWorldwide Think you know what’s affecting your industry? Get a better look with @UMWorldWide’s @natlikethat bit.ly/1LXC05v 2 days ago UMWorldwide Check out this inspiring video from @HersheysKisses and SoulPancake and spread the message across your social feeds: bit.ly/1MDZrUh 3 days ago UMWorldwide Keep pace with the best—@UMWorldwide’s Kasha Cacy explores how top brands are evolving for mobile at #AWXII bit.ly/1jiyRGu 3 days ago UMWorldwide Congrats to our UM LA/SEL team for our win at the #OMMAAwards show! Online Advertising Creativity: Home Page Takeover pic.twitter.com/rM6tsEIEXG 3 days ago UMWorldwide Join @UMWorldWide’s Natalie Monbiot at #AWXII and learn how you can get mobile right with “programmatic touch” bit.ly/1ViXeVO 4 days ago UMWorldwide Team UM U.S. creating #momentsmatter at yesterday's JDRF Walk in NYC and Detroit instagram.com/p/8Lx5hws0Dy/ 4 days ago UMWorldwide Mobile has shifted consumer purchase behavior. Find out how you can stay ahead of the curve at #AWXXII bit.ly/1ViXeVO 4 days ago UMWorldwide Expand About Us Home Mission Thought Leadership Work People News Contact Us Resources Careers Wave Follow Us Facebook Twitter LinkedIn Instagram UM Global Markets View All 100 West 33rd Street New York, NY 10001 Privacy Policy | Terms of Use