ORDER ONLINE Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. Petra brings tens of thousands of top name-brand products to tens of thousands of retail and e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from more than 60 categories, including smart home tech, housewares, outdoor tech, home and office accessories and much more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. WE ARE DREAMERS Petra began as a simple operation conducting business out of a garage. But, as consumer technology and retail industries evolved, so too did Petra. In 2015, Petra more than doubled the capacity of its pick and pack operations. Today, Petra Industries is an innovative leader in product curation and supply chain management—giving vendor partners and customers the tools needed to connect and grow in a rapidly changing industry. WE ARE LEADERS BILL STEWART CEO and Founder Bill Stewart has led Petra Industries to the forefront of consumer electronics distribution. Stewart’s vision to serve independent retailers began in 1985 and has grown into a multifaceted distribution system with omnichannel reach. Bill is an influencer in the consumer technology market—sitting on the Accessories Board of the Consumer Technology Association. TATE MORGAN President Tate Morgan has more than twenty years of experience with Petra, starting as a buyer. Through hard work and dedication, he became the President of Petra Industries in 2013. The guiding force behind Petra’s success, Morgan’s leadership moved Petra from an electronics accessories distributor to the forefront of consumer electronics distribution. Thanks to Morgan, Petra’s reach extends across multiple product segments, giving retailers more opportunities to succeed. PAT JONES Executive Vice President/CFO Pat Jones is a visionary leader who has helped propel Petra forward in becoming a leader in the ever-evolving consumer electronics market. He sees each challenge as an opportunity for growth. From tracking key metrics to encouraging internal growth, Jones has been vital to the evolution of Petra—including leading the development of our state-of-the-art distribution center that specializes in modern fulfillment and logistics solutions. JAY WEHBA Vice President of National Accounts As the VP of National Accounts, Jay Wehba works day in and day out with Petra customers on a national level to maximize their sales opportunities. A longstanding fixture at Petra, Wehba believes in taking care of the customer to the best of Petra’s abilities and inspires others to do the same. Wehba goes above and beyond to ensure his customers experience the best customer service possible. His dedication to his customers’ interests and to representing Petra with the highest integrity and is second to none. It is this mindset that took Jay Wehba from being the only salesperson at Petra in 1990, to becoming Vice President of National Accounts. His 29 years of experience at Petra have allowed him to make a number of inroads with national chains all across the country. His skills and leadership mentality also helped to launch Petra into the Appliance and Rent-to-Own space. LAURA MCNEW Vice President of Merchandising Laura McNew’s leadership and ingenuity have guided Petra’s merchandising team into innovative new markets. Starting with Petra as a buyer in 1999, McNew has helped the company break into new product categories—climbing the ladder to her current position along the way. Named one of Dealerscope’s Powerful Women in Consumer Technology 2016, McNew has the knowledge and foresight to pursue new product lines and branch into new categories. JIM LODEN Vice President of Sales Jim Loden is a dynamic leader within the consumer electronics arena. He brings 26 years of experience in the industry to his position at Petra. Joining the company in 2015, Loden started as the Director of Inside Sales before becoming the Vice President of Ecommerce in 2016. In 2017, he was promoted to Vice President of Sales. Loden is dedicated to building long-term relationships with customers and adding value to our customers and vendor partners alike. ROBIN WATERS Vice President of Finance Robin Waters stepped into the role of Vice President of Finance in 2016. Waters brings years of senior finance experience to her role at Petra. Her dynamic leadership skills give her the ability to oversee Petra’s financial teams—including accounting, budget processes, multi-state sales, credit underwriting and more. Waters’ innate ability to build teams, work across departments and meet financial objectives makes her a valuable asset to the Petra Team. DAN HALABURDA Vice President of Business Development Industry veteran Dan Halaburda joined the Petra team in 2014. Halaburda initially came to Petra as the Director of Ecommerce Sales, where he was responsible for leading Petra’s ecommerce team to new heights—capturing new markets and following up on key leads to drive Petra’s reach into the channel. In 2017, Halaburda was named the Vice President of Business Development, taking advantage of his abilities and connections to cultivate new opportunities for Petra. WE ARE PROBLEM SOLVERS With Petra, you will not be saddled with a one-size fits all approach. Dedicated teams provide industry insight and in-depth product knowledge to find the solutions that work for you. As your business grows and changes, Petra finds new solutions to meet your needs. WE ARE BRAND CHAMPIONS Petra has worked with brands of all shapes and sizes from start-ups fresh off of Kickstarter and Indiegogo to massive established name brands. You have worked hard to get to where you are, and Petra will help you take the next step by advocating for and protecting the integrity of your brand. WE ARE CATALYSTS Petra’s state-of-the-art 525,000 sq. ft. distribution center is located on the outskirts of Edmond, Oklahoma just minutes from Oklahoma City. The Distribution Center is outfitted with a cutting-edge warehouse management system and versatile technology. Petra utilizes these tools to manage and deliver large quantities of product to tens of thousands of retailers across the nation. Petra also offers game-changing logistic solutions for vendor partners looking to reduce overhead with 3PL solutions. And retailers and e-tailers can take advantage of a virtual warehouse to free up their back room and streamline fulfillment needs. WE ARE FAMILY Petra strives to give back to its employees and to the community through company-coordinated fundraising events as well as allowing employees to donate their company time to worthy causes—like our Big Heart Alliance. Community Involvement WE ARE PETRA Looking to start a new chapter in your professional journey? Petra Industries offers experience in acquiring, selling and distributing consumer electronics and general merchandise. We work with leading brands to supply products to retailers and online resellers across the country. 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