Home About Brands Careers News Contact Our History Boddie-Noell’s commitment to friendly service and great-tasting food dates back to the 1960’s. founders Mayo Boddie (left) and Nick Boddie (right) The Boddie-Noell story began in Fayetteville, N.C. in 1962 when Carleton Noell and his two entrepreneurial nephews, the late Mayo and Nick Boddie, opened one of the first Hardee’s restaurants. Fast food was a relatively new concept back then, but BNE’s commitment to friendly service and great-tasting charbroiled burgers established it as one of the industry’s leaders. Despite our growth and expansion over five decades throughout the Carolinas, Virginia, and Kentucky, BNE has maintained a close-knit family culture in which every individual is treated with dignity and respect. Today, Boddie-Noell Enterprises operates nearly 350 Hardee’s restaurants and is the popular brand’s largest franchisee. Our business also includes BNE Land & Development, the company’s commercial land ventures and resort property development; Rose Hill, the Boddie family’s unique site for weddings and other events; Rose Hill Farm, a splendid working farm with more than 200 head of cattle, a skeet range and farming community; and an additional restaurant concept, The Highway Diner. Boddie-Noell Timeline: The first 50 years 1960s 1962 On January 20, Boddie-Noell opens its first Hardee’s franchise in Fayetteville, NC from 6 p.m. to 12:15 a.m. Total day’s sales: $178.42. 1967 On January 7, BNE moves out of two-room office and into new headquarters on Sunset Avenue. 1970s 1974 In July 1974, Mayo, Nick and Carleton attend the grand opening of BNE’s 100thHardee’s in Hampton, VA. 1977 BNE introduces homemade biscuits. Many BNE Hardee’s begin adding drive-thru windows.https://www.youtube.com/embed/3WV-7BvovAM This TV commercial from the late 1970s was produced by Boddie-Noell to promote its new breakfast menu item – Made From Scratch biscuits. At the time Boddie-Noell wanted to showcase what would come to be the mainstay of our breakfast offerings. Boddie-Noell was an early pioneer in offering delicious biscuits that are made from scratch each and every morning, and they remain a favorite today for millions of our customers. 1979 Mayo Boddie purchases Rose Hill, the ancestral home in Nash County lost during the Depression. BNE suffers the loss of Chairman and Co-founder Carleton Noell on April 23rd. 1980s 1982 BNE moves into current home office. 1983 BNE’s first annual Biscuit Bake-Off to select the company best biscuit maker. 1985 BNE Land & Development established. 1990s 1991 BNE introduces Fresh & Juicy Fried Chicken to the Hardee’s menu and offers 8 pcs. for $5.99. 1993 BNE Land & Development opens the Currituck Club on the Outer Banks. 1994 BNE opens its first Texas Steakhouse & Saloon in Rocky Mount. 1999 BNE introduces a 1950s-style dining retro experience with the Highway Diner. 2000s 2000 Mayo & Nick Boddie named NC Restaurant Association’s Restaurateurs of the Year. 2004 BNE Land & Development opens Marshes Light development in Manteo on the Outer Banks. BNE opens its first Moe’s Southwest Grill. Rose Hill expands with addition of Nathan Hall. 2005 BNE Land & Development opens Arlington Place near Oriental and New Bern. BNE Acquires Cafe Carolina and Bakery. 2007 BNE purchases 34 more Hardee’s in NC from Hardee’s Food Systems. 2008 BNE Land & Development launches Viniterra and the New Kent Winery in VA. 2010s 2010 Hand-Breaded Chicken Tenders™ tested by BNE then rolled out nationally by Hardee’s. East Carolina Council of the Boy Scouts renames Pamlico County youth facilities as Camp Boddie. 2011 BNE suffers the loss of company co-founder Nick Boddie on December 2nd. 2012 Boddie-Noell celebrates its first 50 years. 2013 Introduce Fresh Baked Buns. 2014 The opening of a Hardee’s in Appomattox, VA will be the first of eight more new restaurant openings over the next year and a half. 2015 Our Hardee’s across Virginia raise a record $97,644 for Special Olympics Virginia to send athletes to attend the organization’s Summer Games. 2016 The growth of our Hardee’s business continues as we open six new restaurant locations throughout the year. 2017 Our growth continues. Starting this year in Oxford, NC, we open new Hardee’s locations throughout the year. It even includes a total rebuild of an existing restaurant. 2018 For the first time in the 38-year history of our partnership with Special Olympics Virginia, our Virginia Hardee’s raise more than $100,000 from customers. Proceeds pay to send athletes to the annual Summer Games. Over time, our Hardee’s have raised more than $1.8 million for these special athletes. 2019 We continue to expand and improve our Hardee’s footprint by adding new locations or rebuilding existing restaurants in Kingstree, S.C., Fredericksburg, VA., and Shallotte, N.C. 2020s Despite a pandemic, expansion continues with more restaurant openings throughout the year. New locations open in Barnwell, SC, Cameron, NC and Prince George, VA. Remodeled reopenings occur in Portsmouth, VA. and Grandy, NC. CAREER OPPORTUNITIES We'Re Hiring! Learn About Opportunities OUR BRANDS View Boddie-Noell'S Famous Brands VISION & VALUES We Believe In People, And More! WHAT’S NEW New First-of-its-Kind Hardee’s Location Opens May 4 in Chatham County, N.C. May 13, 2021 New Hardee’s Location Opens in Wendell, N.C. April 6, 2021 Chesapeake, Va. Hardee’s Biscuit Maker Wins Top Award in Boddie-Noell Biscuit Maker Challenge March 27, 2021 UPCOMING JOB FAIRS Crew and Shift Manager Job Fair in Pilot Mountain, N.C. WHEN December 08, 2021 Management Job Fair in Roanoke, Va. WHEN December 01, 2021 BISCUIT CHAMPS Meet Our 2020 Biscuit Making Champs. See how Kevin Onyewuche makes championship biscuits every day! ABOUT BODDIE-NOELL ENTERPRISES With over 55 years success as a Hardee’s franchisee, family-owned Boddie-Noell is the largest Hardee’s franchise operator in the United States with more than 345 restaurant locations in four states. The company is based in Rocky Mount, N.C. Boddie-Noell Enterprises, a franchisee of Hardee's Restaurants LLC, is an Equal Opportunity Employer (EOE) GET IN TOUCH 1021 Noell Lane, Rocky Mount, NC 27804 (252) 937-2000 HOME ABOUT BRANDS NEWS CAREERS CONTACT BNEWHERE SUPPORT WEBMAIL ©2021 Boddie-Noell Enterprises Inc. All Rights Reserved.Website Development: Rountree Communications Privacy PolicySitemap