Menu Search Apply Visit Majors & Minors Home News The Making of the Mark NEWS The Making of the Mark A behind-the-scenes look at the Southwestern’s new athletics branding August 19, 2021 Marketing and Communications EMAIL What does it take to create a Division III athletics brand and experience that rival those of Division I universities or professional sports teams? Business major Mason Biggers ’21 and Creative Director Matt Madsen share their insights into the three-month collaborative process behind producing Southwestern University’s new athletics brand. Related Content The Pirates Set Sail under New Flags: SU’s New Athletics Brand GEORGETOWN, TEXAS 512.863.6511 CONTACT SEE YOURSELF AT SU REQUEST INFO FOLLOW US HELPFUL LINKS Directory Editor Login CONTACT SU Contact Us Site Suggestions Work at Southwestern POLICY Title IX Reporting Privacy