In English Kort på svenska Consulting Communication IT EDI Media Plus Radio BASAL Extranet There are dozens of local and regional radio channels in Finland, which together cover almost the entire country and reach a huge number of quality-conscious adults committed to their own favorite channel every day. We have put together these radio channels, which were previously difficult for national players to utilize, and Spotify now into a new power media through which you can reach well over a million Finns. The strengths of local and regional radio channels for the advertiser are e.g. an audience committed to the channels, an affordable price and an affordable adult audience. For example, one of the number one channels in its own area reaches more than 60% of all adults in its wide coverage area on a weekly basis, which is considerably more than any of the national chain radios. Other familiar strengths of the radio also apply to these channels, eg the radio reaches car listeners just before they enter the store. With the help of Koivuniemi, you can easily, cheaply and effectively target your advertising message all over Finland, either locally, regionally, nationally or by combining different channels. From us you can get: A media plan optimized for your goals Parhaiden ammattilaisten mainos- ja ohjelmatuotannon vaivattomasti avaimet käteen -toimituksena Brändi- ja mainosmusiikin Kampanjaanne sovitetut internetratkaisut ja tehokkaat videot Kampanjan toteutuksen kokonaisvastuullisesti ja aikataulut pitäen Case: Lisää myyntiä uusilla paikkakunnilla Elintarvikkeita valmistava yhtiö halusi vahvistaa tuotteidensa myyntiä paikkakunnilla, joissa tuotteiden tunnettuus ja myynti olivat vielä verrattain vähäisiä. Koivuniemi sai tehtäväkseen tukea myynnin kasvua tehokkaalla radiokampanjalla. Valitsimme kampanjan mediasuunnitelmaan viisi eri paikallisradiota, joilla pystyimme kattamaan kaikki keskeiset paikkakunnat, joilla lisämyyntiä tavoiteltiin. Kun kampanja oli ohi, myynnin kasvua mitattiin jokaisella paikkakunnalla vähintään kymmeniä prosentteja, joillakin jopa lähes 200 prosenttia. Erinomaisesti liikkeelle lähtenyt yhteistyö Koivuniemen kanssa johti pian myös brändiä rakentavien tarinoiden luomiseen ja oman mainosmusiikin tuottamiseen. Case: Valtakunnallisen ketjun paikallinen mainonta The chain, which sells and markets garden products, carried out a nationwide radio campaign with Koivuniemi, in which short programmatic information sessions and tips on garden care were built alongside traditional advertising. At the same time, the aim was to offer stores in different areas the opportunity to advertise locally as well. Koivuniemi produced ready-made advertising materials for use in different areas for both radio and television. In many areas, Koivuniemi was also responsible for the overall organization of regional advertising on behalf of the stores. Radio advertising paid off. For example, an expensive convenience product advertised in one area was sold out before the end of the campaign, and the product being advertised urgently needed to be replaced by another. To the front page Brand development and profiling B2b marketing communications B2c marketing communications Online service production Investor and financial communications Responsibility and crisis communication Internal communications Content production of education Take contact See also: Stand out with music B2c marketing communications B2b marketing communications Ecommerce Marketing © Koivuniemi Publishing Company. All rights reserved. | Terms of Service | Feedback