About Us Investors Careers Contact Us News & Polls Innovation & Knowledge Our Solutions Ipsos.digital platform United States Innovation & Knowledge All Media & Brand Communication Consumer & Shopper Customer Experience Society New Services MEDIA & BRAND COMMUNICATION Media Still Matters: Affluents Deep Connection with Media Brands Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing. 16 November 2021 MEDIA & BRAND COMMUNICATION Ipsos U.S. Hispanics: the future is here and it’s not acculturated U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino. 9 November 2021 Features Discover What The Future Ipsos research highlights Americans’ unique view of wealth and the influence that digital, diversity and the Great Wealth Transfer will have on how we pass, share, spend and invest it. What The Future MEDIA & BRAND COMMUNICATION Where do luxury brands fit in the metaverse? Across the metaverse and Web 3.0, digital communities are springing up around things like bored apes, nouns and digital dumpling pets. 25 October 2021 MEDIA & BRAND COMMUNICATION Reaching and Researching the Changing Viewer Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment. 18 October 2021 MEDIA & BRAND COMMUNICATION The Pursuit of Happiness Ask yourself: how can your brand implement a positive psychology? 18 October 2021 MEDIA & BRAND COMMUNICATION The Diagnosis: Pharmaceutical Advertising is Still Advertising DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness. 12 October 2021 MEDIA & BRAND COMMUNICATION Public More Open to Tech Companies Sharing their Data – But There’s a Limit Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission. 28 September 2021 MEDIA & BRAND COMMUNICATION Are consumers ready to embrace esports stars as endorsers? Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results. 20 September 2021 MEDIA & BRAND COMMUNICATION How will digital collectibles factor into Affluent sports collections? Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment. 20 September 2021 MEDIA & BRAND COMMUNICATION Women in Advertising Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising. 30 August 2021 MEDIA & BRAND COMMUNICATION Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases. 11 August 2021 MEDIA & BRAND COMMUNICATION Get Real, Get Creative! Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder 21 June 2021 1 10 28 Citizens Consumers & Brands Capabilities Doctors & Patients Customers & Employees About us Contact Us Press Investors Careers © 2016 - 2021 Ipsos All Rights Reserved Legal Mentions Privacy & Data Protection Cookie Policy Our Alert System Ipsos uses cookies and other tracers in order to optimize the performance and functionality of the site, to measure the audience and to adapt the content of the site to your interests (advertising). For more information on the processing of personal data and your rights, please see our I accept all Customise Settings