MAGNA ABOUT US NEWS PEOPLE ATLAS THOUGHT LEADERSHIP APRIL 12, 2021 // THOUGHT LEADERSHIP THE IMPORTANCE AND IMPACT OF MEDIA EQUITY IN 2021 By David Tucker, SVP Strategy The inequities in American society have been laid bare across the news headlines in recent years. The ubiquity of smartphones and social media have provided more visibility and attention to ongoing systemic issues of racism and exclusion. Following the 2020 crisis of the pandemic – which disproportionately affected minority groups … READ FULL STORY APRIL 8, 2021 // THOUGHT LEADERSHIP FLASH POV: AMC NETWORKS UP FRONT By Stefanie Morales AMC Networks Highlights its New and Returning Content, with a Focus on its Addressable Advertising Products AMC Networks hosted a tailored agency presentation across the IPG umbrella covering the entire brand portfolio of AMC, BBC America, IFC, Sundance, and WE. AMCN opened with a side-by-side strategy of viewers and partners. … READ FULL STORY APRIL 7, 2021 // THOUGHT LEADERSHIP FLASH POV: MARCH MADNESS WRAP UP By Alice Bell-Black Despite Declines and Fluctuations, March Madness Puts Up Solid Viewing Numbers in a Changing Landscape After a the cancellation in 2020, it wasn’t clear how the 2021 championship would compare to 2019, and there were definitely ups and downs. The 31 percent increase in viewership during the First Four games … READ FULL STORY JANUARY 8, 2021 // THOUGHT LEADERSHIP DISTRESSING NEWS IN 2021: RESPONDING AND ASSESSING RISK AUGUST 12, 2020 // THOUGHT LEADERSHIP IAB THERE: PROGRAMMATIC ADVERTISING IN 2020 AND BEYOND David Cohen (President, IAB) joins Luke Stillman (SVP, Digital Intelligence) to discuss the new and the next for programmatic advertising. OLDER POSTS ABOUT MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary media trials, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers. GLOBAL HEADQUARTERS 100 West 33rd Street, 9th Floor New York, NY 10001 212-883-3700 CONNECT WITH US LinkedIn Twitter Instagram Email Global Careers © Copyright 2021 MAGNA All Rights Reserved. | MAGNA is part of the IPG Mediabrands Network. CCPA Privacy Notice | Privacy Notice | Cookie Setting Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above: You may adjust your cookie settings at any time by clicking here. Yes No