HOME WORK ABOUT INSIGHTS CONTACT Wüsthof SLICING THROUGH THE CLUTTER BY USING MAKERS TO ELEVATE A PREMIUM BRAND How a 200-year-old global company is targeting a new generation Wüsthof, the iconic German knife brand sought to engage the next generation of home cooks and seed a passion for fine knives. To help Wüsthof meet this challenge, we conducted a nation-wide search to shine a light on a new wave of culinary talent, a group of visionary professionals that are pushing boundaries in their communities, in the kitchen and on the dinner plate. This is the inspiration behind Defining the Edgë, our fully-integrated communications platform that explores why having the right tools in the kitchen elevates much more than the meal. DIGITAL BRANDING Defining the Edge Campaign tells the Chef Story in mini-documentary form and provides video recipes by our Edge chefs. CONTENT CREATION CONTENT CREATION EDGE CHEF PORTRAITURES BY HENRIK OLUND. PRINT ADVERTISING "BIRTH OF A KNIFE" - FILMED AT THE WÜSTHOF FACTORY HQ IN GERMANY DIGITAL ADVERTISING SOCIAL MEDIA ADVERTISING In Season Campaign SOCIAL MEDIA CONTENT DEVELOPMENT To launch WÜSTHOF’s rebranding effort at the 2019 International Home + Housewares Show in Chicago, we partnered with the brand to help create a new booth design and trade show experience that would serve as the literal centerpiece of their efforts. The act of cutting ingredients is often one of discovery and transformation, and the booth’s design alludes to this hidden world of delicious possibility. Using the most technologically-advanced equipment and techniques available, we photographed a blood orange slice to soar over 20-feet high while still achieving maximum clarity. It serves as an unexpected and enveloping invitation to discover what fresh, new things are happening with WÜSTHOF. Food Fan Campaign WÜSTHOF’s Food Fans at Ambiente 2020 in Frankfurt, Germany. < The Wagner at The Battery | ‘Alohilani Resort > HOME WORK ABOUT CONTACT 212.826.4004HELLO@AGENCYSACKS.COM © 2021 AgencySacks