START ABOUT US PLUG HISTORY JOB? PRODUCTS SERVICES Repslagaregatan 6 582 22 Linköping Phone: 013 12 94 00 info@sportsediting.se ABOUT US PLUG HISTORY JOB? The founders Andreas Brännström, Lasse Wöien and Daniel Nilsson met through ice hockey in the mid-90s. They were supporters of Linköping Hockey Club and worked with the club's website on a non-profit basis. The friends were really passionate about ice hockey and rarely missed a match. - Even though our productions at that time were not technically perfect, there was a fervor and a commitment to what we did. The Swedish Hockey League opened its eyes to our work and asked if we were interested in producing "highlights" from all matches in the Elite Series, which led to us starting the company Sports Editing Sweden AB in the summer of 2005, says Andreas. - The first years were extremely busy as we had other jobs in parallel with starting our own. In addition, both Lasse and I became parents at this time. Our oldest children are the same age. Being new parents of young children and running a start-up company is not always the most successful combination, but since we were in the same phase in life, we had a great understanding of each other's situation, Andreas concludes. Gradually, the company expanded with more sports-interested employees. The workforce includes a mix of committed people such as motion picture reporting teams, sports journalists, 3D graphics, video editors, server and network technicians and software developers. Four of the first to be employed full-time, and who today are considered key people and cultural carriers, are now also partners in the company. Over the years, Sport Editing Sweden has developed into an established media house with well-oiled machinery that works even if Lasse and Andreas are no longer involved in every step. - Nowadays we focus more on administration and business development. It is important that the company management can keep a helicopter perspective and if you are unable to let go of certain pieces, it is very difficult to develop and grow. This means that we are not involved in the daily production in the same way as before, says Andreas. There are others in the company who know those bits much better than us. But if someone thought they were going to sit back and be happy, that's completely wrong. - Our motto is that a company that is not under development is being wound up, says Lasse. Our company has the potential to grow and become much larger. So far, we have concentrated on ice hockey in Sweden, but we are confident that our concept can be applied to other team sports and leagues also internationally. "Of course there is a lot we want to do," continues Lasse, who is the one in the duo who likes gas. - I am probably more analytical and like to make sure that we have both "life belt and braces" before we invest. In this way, we complement each other perfectly because both of our approaches are needed in a successful company. Then, of course, it happened that we threw ourselves into something without knowing how it would go, says Andreas and continues: - But then we have been very aware of it and had clear strategies for solving the situations when they arise. But we completely agree on doing one thing at a time and doing it well. That's how we hold on in the long run. The company, which started as a hobby business, has grown and become a leading player in its field in the Swedish market. The technology has been honed, new products have been launched, the organization has been sharpened and the workforce has multiplied, but the driving force is still the same. Their genuine interest in sports. The desire to continue to develop. To never stand still. To never be satisfied.