DATA STUDIO SOLUTIONS SUCCESS STORIES BLOG NEWSLETTER CONTACT France is in the air . The campaign . The Air France branding campaign carried out with the agency KR Wavemaker enabled the new application made available to Air France travellers to be highlighted through videos on cross-devices. + 2 200 000 videos viewed at 100% + 6% average completion rate The context . France's leading airline is facing ever tougher competition in passenger air transport. Thus, the digitalization strategy undertaken a few years ago responds to the objective of asserting itself as a resolutely modern brand in line with the demands of its customers. To meet these objectives, we designed an innovative advertising campaign using videos broadcast on mobile and desktop to promote the new application and special Air France services. Cross-device branding in video. Creative pre-roll and in-feed video formats on mobile and desktop were used to promote the new Air France application. These formats were made dynamic with optimization according to the video completion rate. The campaign was particularly targeted at people over 30 years old who had read travel-related articles or visited an airport recently. The results . For this campaign, which was conducted with the agency KR Wavemaker, the following results were obtained: + 2.2 million videos viewed at 100%. + 6% increase in average video completion rate over the campaign CUSTOMER Air France AGENCY KR Wavemaker ACTIVATION Branding adot © 2020 Conditions générales de vente Privacy Policy Legal information Adot and its partners place cookies on this website. The purpose of some cookies is to collect and save your consent choices regarding cookies. These cookies are necessary for the proper functioning of the site. Other cookies require your prior consent to be deposited, these cookies allow us to count the number of visits and visitors to the site, to analyse your browsing, to produce statistics on the number of visitors, to improve the operation of the site or to save your user preferences and to display advertising. To refuse all cookies, simply click on "continue without accepting". You can also set your consent to cookies according to their purpose and access the identity of the entities depositing cookies by clicking on "set cookies". You can change your choices and withdraw your consent at any time by clicking on the "manage my cookie consent" tab at the bottom left of the screen. Accept allContinuewithout acceptingSetcookies