What we do Business issues Case studies Blogs ClearSight Contact Twitter LinkedIn Mercury Project Mercury has been tracking lenders’ marketing communications effectiveness and brand standing among mortgage intermediaries since 2007. Project Mercury aims to evaluate the effectiveness of lenders’ intermediary marketing, provide subscribers with up-to-date measures of brand standing and evaluate the impact of marketing effort on brand standing. Interviews are conducted on a monthly basis with 100 active mortgage intermediaries in Great Britain, providing up-to-date data on mortgage providers’ services and products, and assessing their marketing efforts. Project Mercury offers cost effective access to this intermediary research sample with the opportunity to place confidential questions on the syndicated study. The interviews are conducted by telephone with intermediaries directed to a web portal URL part way through the interview. This provides the opportunity to test live or developmental marketing communications among intermediaries in order to drive future communication messages, content and design. Download the Project Mercury Factsheet You might also be interested in... Listening to Intermediaries Mobile Banking App CX Benchmarking Property and Real Estate Research KEY BENEFITS CASE STUDIES CONTACT Blogs What we do Business issues Case studies Blogs Contact Coronavirus Connect Latest opinion Five things we learned from our mystery visits to Scottish Attractions Sustainability in Indonesia – it’s development stupid! Cultural attractions ‘should’ inform visitors about links to slavery - our research reveals Latest tweets @BVA_BDRC Yesterday we hosted a Christmas event in support of @Coram, where we decorated our own gingerbread cookies, put up decorations in the office and on our tree, enjoyed mulled wine and listened to some Christmas music! A massive thank you to everyone who donated and came along!pic.twitter.com/XyfEVmfQCM Arrived #ScotTourismConf @eicc just in time to catch #JonYoung of @BVA_BDRC sharing latest insights about customer sentiment, comfort levels, desire to visit attractions etc. Visitor sentiment research like that commissioned & shared openly & freely by @alva_uk has been criticalpic.twitter.com/TQnWjwyc2j BVA BDRC Privacy Notices Terms & Conditions Corporate Social Responsibility Careers at BVA BDRC Statutory Information Quality Policy