JOIE UK SHOPS LOOK BACK LONGER because every rearward day is a safer day™ Research shows rearward facing as long as possible is the safest way to go. When a child is riding rearward facing, the car seat absorbs the impact, protecting the child’s head, neck and spine — even up to 73% more than forward facing.1 REASONS TO FACE REARWARD caution ahead Most crashes are at the front or from the side with a front angle. more info front facing danger A child’s body is propelled forward, which can result in severe injury. more info rearward facing safety A child’s body is securely cocooned while the safety seat absorbs the impact. more info PLAY VIDEO POINTS OF PROTECTION during impact when rearward facing vs. forward facing 70% less risk of head injury 73% less tension on neck 34% less neck rotational force ANATOMY OF SAFETY Even adults would be safer sitting rearward facing; however, young children’s delicate and developing bodies make riding rearward even more important. head injury concern Head injuries are the most common and most severe form of injury for children during a crash. This is because babies and toddlers have disproportionately large and underdeveloped skulls.8 full developed at 20 In fact, the skull is not completely developed until age 20, and children’s skulls are particularly thin and pliable, making them more vulnerable to injury.8 head to body ratio What’s more, with the head composing approximately 25% of a child’s weight (compared to 6% in an adult), a child’s delicate musculature cannot sustain as much force on the head and neck.8 susceptible spines A child’s spine is hypermobile, and the vertebrae have not completely fused to form the protective column present in adults.8 YOUR Q’S & OUR A’S REARWARD RATIONALE VS. FORWARD FACTS Globally renowned doctors, pediatricians and child safety experts answer your key rearward versus forward facing questions. What about my child’s scrunched leg when rearward facing? It looks dangerous and uncomfortable. Since I can’t see my child’s spine developing, how do I know when it’s safe for my child to ride forward facing? Do any parents really keep their kids rearward facing up to 4 years old? How is that possible? What about ease of loading my child into the car when rearward facing? What about the social interaction we are missing when rearward facing? What about the fact all my other friends are turning their children forward? It just seems like it’s time. My child is very developed and looks ready. READY TO RIDE REARWARD LONGER? Meet Joie’s child safety seats that look back longer, up to 18kg and 4 years old every stage™ group 0+/1/2/3 learn more every stage™ fx group 0+/1/2/3 learn more i-Quest™ signature 40-105cm learn more i-Spin 360™ 40-105cm learn more i-Spin Safe™ 40-105cm learn more spin 360™ group 0+/1 learn more stages™ fx group 0+/1/2 learn more stages™ group 0+/1/2 learn more steadi™ group 0+/1 learn more STRAIGHT TO THE SOURCE Click below to see a few of the sources utilised to learn the benefits of keeping children rearward facing longer. more info GEAR pushchairs car seats travel cots highchairs soothers SUPPORT faqs vehicle fitting lists manuals register sitemap EXPLORE JOIE about us awards contact distributors privacy policy terms & conditions SHOPS BLOG © 2018 Joie International Co., Limited. All Rights Reserved.