LANGUAGES LOGIN HOME EDITOR SHOP AUTHORS MAGAZINE BLOG PRESS CONTACTS CART STOPPED TV HOME BLOG “LA LETTURA”, WAITING FOR THE TURNING POINT OF THE NEW CENTURY “La Lettura”, waiting for the turning point of the new century “La Lettura”, waiting for the turning point of the new century FROM SILVIA MAGISTRALI / MONDAY, JANUARY 29, 2018 / POSTED IN BLOG , NEWS What are the expectations of a potential reader who, at the dawn of the twentieth century, is preparing to receive a new illustrated magazine? In the presentation of the new monthly of the "Corriere della Sera", it is reiterated that in the first place the magazine will have a "modern, essentially modern" program, in which every reader can find "at least in part, satisfied with his own taste and curiosity" (December 23-24, 1900). There will therefore be essays on cultural current events and literary dissemination with the collaboration of the most established authors such as Giovanni Pascoli, Edmondo De Amicis, Antonio Fogazzaro, as well as a review of articles from national and international magazines. The public of the Milanese newspaper is not devoid of a certain artistic sensitivity, which will be met with insights into the most popular discussions: here, therefore, is an article on the first issue on Wagnerian scenographies at La Scala ("The scenarios of Tristan and Isolde at La Scala" , January 1901), but also a controversial intervention by Luca Beltrami on the most talked about style, Liberty (“The style of the new century”, January 1901). According to Beltrami, a real revolution, sanctioning the turning point towards the new era, is yet to come and not even the recent Paris Exposition has crowned the expectations of “new rationally aesthetic forms”. It remains certain, however, that in the rich illustrative apparatus of the magazine, in the midst of tables with a more defined nineteenth-century imprint, graphic stylizations and lively floral “bizarre” make their way. La svolta si farà ancor più evidente nel gennaio del 1906, quando le copertine monocromatiche lasceranno spazio a tavole policrome su carta patinata, affidate a rinomati illustratori delle Officine Grafiche Ricordi. Nel clima sospeso tra tradizione e modernismo, il giornale può ora farsi manifesto, nei salotti borghesi, delle suggestioni della cartellonistica internazionale e dei marchi più in voga, con le tavole, tra gli altri, di Leopoldo Metlicovitz, Marcello Dudovich e Aleardo Terzi. Dalla citazione del manifesto dell’Esposizione Universale del 1906, con il traforo del Sempione, ai moderni svaghi delle corse automobilistiche e delle gare ippiche, virando da violenti chiaroscuri a contrasti di tonalità piatte. Metafore privilegiate de “La Lettura” resteranno, nei primi decenni del secolo (con l’eccezione del periodo bellico), eleganti figure femminili, talvolta imbrigliate in decorazioni geometriche di gusto déco. Alle vivaci silhouette e alle amazzoni androgine di Dudovich si alterneranno in copertina i richiami orientali di Umberto Brunelleschi e le stilizzazioni “avanguardiste” di Sergio Tofano, regalando ai lettori, se non lo stile del nuovo secolo, l’impronta di una moderna e felice autonomia visiva dei suoi immaginari. "The Reading", a. VII, n. 4, April 1907, cover Umberto Brunelleschi, "The Reading", a. XXVI, n. 12, December 1926, cover Cover: Umberto Brunelleschi, “La Lettura”, a. XXVI, n. 6, June 1926, cover Save READ ALSO THE ART OF GALYA POPOVA ATELIER. LUCIA CONVERSI WOW, HOMAGE TO CARTOON CATS SEARCH FOR RECENT POSTS “La Lettura”, waiting for the turning point of the new century What are the expectations of a poten ... A great desire for the Belle Époque A dream of liberty architecture, enclosed in ... Noise and light: New York according to Giacomo Bevilacqua by Laura Fornasari New York is noise and light. On... Auxiliary Territorial Service, Junior Commander No. 230873 by Andrea Di Betta "To be, or not to be, this ... CATEGORIES Art Blog cinema design publishing Events FermoMAG fermTV News News-eng history CONTACTS SO.PE.TI srl Via Cairoli, 15 - 43121 Parma open in google maps info@fermoeditore.it redazione@fermoeditore.it INFORMATION Terms of sale Legal notices Cookies policy Foreign shipments Privacy MY ACCOUNT Cart Cash desk my account NEWSLETTER SUBSCRIPTION Email * I agree to the processing of data SOCIAL © 2015 fermeditore All rights reserved. Sopeti srl - VAT number 00069500452