Search SOLUTIONS CASE STUDIES INSIGHTS WORKING WITH US LET’S TALK COVID RECOVERY: FREE ED VOLUME RECOVERY BLUEPRINT >> Franklin Street is a brand innovation firm. We help healthcare organizations find success faster. Let us help you navigate healthcare’s new normal. Our unique approach can help you identify and launch revenue-generating marketing campaigns that rebuild consumer trust, and your financial health as quickly as possible. LET'S TALK CASE STUDIES Bayhealth: Growth and Expansion BAYHEALTH Sharing the Gift of Life OSF HEALTHCARE Overcoming Fears From COVID CATHOLIC HEALTH INITIATIVES (CHI) INSIGHTS STRATEGY A New Perspective on the National COVID Insights Report READ MORE EXPERIENCE Stop Delivering Good Patient Experiences READ MORE EXPERIENCE When Delivering Your Brand Experience, Little Things Do Matter. READ MORE FREE DOWNLOAD: FAST TRACK NEW REVENUE PEOPLE WE HELP “I give high marks to anyone who asks the potential customer such probing questions.” Dr. Michael R. Jaff President, Newton-Wellesley Hospital Newton, MA CLIENT RESULTS #1 in market preference achieved within one year. 6%+ market share increase after new brand launch. 4:1 ROI in direct marketing. $13.6 million net revenue generated in a single campaign. $500 million+ in donations for our clients’ capital campaigns. WHAT'S YOUR BRAND'S POTENTIAL? LET'S TALK ABOUT US Franklin Street is a brand innovation firm. We help healthcare organizations create better reasons for people to choose their products and services. To accomplish this, we help align their organization around a meaningful brand promise–one that establishes marketplace differentiation, inspires consumer trust, and builds an employee culture that delivers unique patient experiences. 800.644.8555 | hello@franklinstreet.com 9700 Farrar Court, Richmond, VA 23236 BRAND STRATEGY Brand Platform and Positioning Brand Architecture Brand Campaigns Brand Valuation Service Line Strategy and Campaigns Capital Campaigns Mission, Vision, Values Market Research Naming BRAND EXPERIENCE Employee Campaigns Readiness Assessments Website and Social Media Audits Brand Rollout Workshops Internal Research Signage and Wayfinding CREATIVE EXECUTION Digital Campaigns Broadcast Television Video Print Out of Home Social Media Campaigns Logo and Identity Design Design Systems ©2021 Franklin Street | Privacy Policy | Terms of Service