SIGN IN RETAIL Share Print DO YOUR CUSTOMERS BUY INTO YOU? Retail is in a state of crisis. But there is hope. The key for survival lies in defining a clear purpose for the brand – what is the role the brand plays in the lives of consumers, both practically and emotionally? In a world in which people can get any item in any way in any geography, a retailer’s purpose can no longer merely be to get products to people. Instead, they must grapple with their own unique reason for being. LEARN MORE DOWNLOAD THE FULL TRANSCRIPT [PDF] THREE WAYS TO DELIVER RETAIL WITH PURPOSE How will you engage consumers? In an age of 'content commerce', shoppers can see anywhere, buy anywhere. It's no longer enough to create something that people like you must build experiences that people love. What is the role the brand plays in the lives of consumers, both practically and emotionally? How will you reach your consumer to deliver your purpose to them, building relevant, rich relationships? How will you organize and work? The tools and ways of working that got you here are no longer enough – and the answer is not to go build custom solutions. Employees now want to work for companies that have a distinct purpose – and companies with a strong purpose perform better. How will you change how you work – in partnership, in ecosystems – to deliver your purpose? How will you serve your team and bring purpose to their lives so that you can succeed together? How will you use data and analytics? The more challenging this market becomes, the more critical it is for retailers to operate with the agility and speed of an industry leader. Simplifying analytics and implementing real-time, actionable insights in line with your purpose is key to survival. How can you harness business-critical information to make smart, strategic decisions? How can you tap into a wealth of knowledge, without a huge investment of time and money? WHAT WE DO Customer Experience and Engagement Increase intimacy and drive traffic and conversion by creating a more personalized experience across all channels that will engage your customers. Digital on the Inside Empower and engage your most valuable asset—people. Technology Modernization Modernize your IT landscape to reduce costs while simultaneously accelerating investments in new digital capabilities that create value. IN THE SPOTLIGHT LATEST THINKING Merchandising of the future LATEST THINKING Retail with purpose NEWS The in-store experience remains crucial to retail CASE STUDY Larusmiani: E-commerce that's a cut above the rest CASE STUDY Defining the future of fashion and retail: CFDA Innovation Program CASE STUDY Subway: A data-driven recipe for delighting customers NEWS Futuristic tech trends can boost brand loyalty and personalization CONNECT WITH US Follow us on social media to keep up with the latest news, get valuable insights and thought leadership, and stay up to date on all things Accenture Retail. Local: 1 (571) 434-5003 Toll Free: 1 (877) 889-9009 Contact Us Find a Location About Accenture Privacy Policy Cookie Policy Terms of Use Site Map Accessibility Statement Careers © 2018 Accenture. All Rights Reserved.