Careers Investors Login EN ABOUT US OUR PLATFORM NEWS EDGE ACADEMY CONTACT US Solimar "Navigating through The Trade Desk platform has always been intuitive, but with the recent rollout of Solimar, it’s even easier to be a true power user." Anthony S., VP of Media, VaynerMedia LOG IN The future of media buying, years in the making Backed by over a decade of innovation and a singular vision, Solimar was built to put your business objectives at the forefront, unleash the power of your first-party data, and help you prove your impact online, offline, and on the bottom line. A reimagined UI We upgraded our UI to help you set better campaign goals. Our AI engine Koa™ then uses these goals as a guide to optimize media spend, helping you achieve your goals faster and more efficiently than ever before. Set the right goals from the start An intuitive campaign wizard helps you pick the right objectives to guide your campaigns. Optimize for real business outcomes Set up to three KPIs and let Koa bring intelligent decisioning to every ad impression. Recommendations where you need them Achieve your goals faster with AI-driven insights and recommendations across every stage of your campaigns. The new Solimar platform not only looks slick but is also incredibly responsive, easy to navigate and combined with Koa, has never been more intuitive to use. Joshua L., National Head of Digital & Data, Zenith More ways to activate your data Solimar makes onboarding and activating your first-party data easier than ever. And since Unified ID 2.0 is interoperable with some of the biggest names in identity, you can grow your audience without sacrificing control over the consumer experience. Connect with your most loyal customers Easily and securely onboard your first-party data to our platform, and quickly put it to work at scale via our alliance of identity partners. Powered by the world’s largest ID graph Our cross-device graph empowers you to find new audiences while controlling frequency across channels. Future-proof for any environment We work with leading ID solutions to maximize impact and future-proof for any identity environment. Solimar has improved my ability to create campaigns with data backed by The Trade Desk's audience insights. Aman K., Trader, MiQ The most powerful measurement marketplace ever Whether you are trying to raise brand awareness or boost in-store sales, Solimar gives marketers the ability to measure the impact of campaigns across every channel, and optimize in real time. Turn insights into action As you measure and compare performance across channels, Koa optimizes your campaigns in real time – providing actionable insights to achieve your goals. Unique partnerships Our robust measurement marketplace gives you access to unique, industry-specific measurement partners so you can measure what matter most to your business. Prove your offline impact Find out how in-store sales, foot traffic, and other offline results connect to your online ads at every campaign stage. With Solimar, we're able to set up to three different KPIs, this has helped us improve our branding and performance campaigns, covering strategies for every stage of the funnel. Bruna S., Programmatic Campaign Manager, Mindshare Already a client? Experience Solimar for yourself. LOG IN Watch the keynote Check out The Trade Desk CEO Jeff Green’s keynote from our live Solimar launch event in New York City. Jeff Green makes the case for the open internet “This is a critical and beautiful moment because it will define the future of the internet forever,” says Jeff Green in his launch keynote introducing Solimar. READ MORE Experience Solimar for yourself Contact us to schedule a demo and learn more. Stay up to date with The Current newsletter to get the latest in digital marketing SIGN UP Careers Developers Investors News Edge Academy Contact us Office locations Website privacy policy Services privacy policy Opt-out Do not sell my info ©2021 The Trade Desk. All rights reserved. We Care About Your Privacy We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.Cookie Policy We and our partners process data to provide: Store and/or access information on a device. Personalised ads, ad measurement, and product development. List of Partners (vendors) I Accept Manage Preferences