ABOUT COMPANY CULT OF VALUES The fashion industry is endlessly exciting! We know this better than anyone else. For more than a century, fashion and clothing have been created in the place where the headquarters of Melon Fashion Group is located. The company owns four brands - ZARINA, befree, LOVE REPUBLIC and SELA. Each brand is special, exceptional: it has a unique concept, clear positioning, a pronounced target audience and its own character. The newest history of the company begins with a meeting of people keen on business and fashion. Galina Sintsova, Mikhail Urzhumtsev and David Kellermann met in the 90s in St. Petersburg at the Pervomayskaya Zarya factory. This meeting, fateful in many ways, had an incredible impact on the market as a whole. Произошедшая в 2005 году перезагрузка «Первомайской Зари» открыла России новое имя в fashion-индустрии, ставшее крупнейшей компанией и ведущим игроком на рынке России и стран СНГ, предлагающим высококачественный продукт и сервис для своих клиентов. Так появилась компания Melon Fashion Group. МИХАИЛ УРЖУМЦЕВ Генеральный директор ГАЛИНА СИНЦОВА Президент ДЭВИД КЕЛЛЕРМАНН Председатель Совета директоров КУЛЬТУРА Личность и саморазвитие являются для нас ключевыми понятиями. Поэтому мы выбираем волнующее ум вдохновение, а не комфортное течение жизни, творчество и самореализацию, а не стабильность и привычку. Наша цель – быть в авангарде модного ретейла. Вся культура нашей компании направлена на достижение этой цели. Melon Fashion Group is a cult of meanings that are important to us. These are the cults of Great Talents, Business, Start-up Spirit, Brevity, Freedom and Responsibility, Openness and our Values. THE CULT OF VALUES SANITY INNOVATIVENESS COMMUNICATION AUDACITY SINCERITY PASSION We think strategically and always remember which goal we are going to. We make sound decisions, even if they may be contrary to previous rules. We build any our action, report or process according to the principle of common sense and only in this way. We are able to get to the bottom and separate cause and effect, and make an informed decision, despite our natural emotionality. We are doing the right thing, not doing things right. BRANDS © Melon Fashion Group Developed in