About Accupac Our Capabilities Innovation Articles Careers Contact Thought Leadership Baby Boomers: How New Parents Have Allowed the Baby Care Segment to Grow Up Once upon a time, baby care consisted of diaper cream and tear-free bubble bath. Today, the segment has grown into a multi-tiered industry, offering complete product lines that focus on skin, hair, and oral care needs. In fact, premium baby care itself is valued at $5.6 billion with a 3.3% CAGR.1 Read Article The Bright Outlook to Sun Care It’s easy to overlook sunscreen. Even though it’s been a pivotal growth engine for personal care, we often find ourselves forgetting about it until we’re heading to the beach or about to step onto the green. However, brands across the spectrum are championing SPF as a daily essential. Read Article Hair Care Trends It may be somewhat of a self-fulfilling prophecy, but if our industry enters a new roaring twenties of brand exploration and development, hair care is sure to shine. Read Article The Skin Care Boom It was only a few years ago that skincare overcame makeup as the beauty category to watch. Having seen its market value increase 60% in a decade,1 skincare was experiencing a significant boom. Brands were popping up in social feeds and on Sephora shelves at a record pace and consumer engagement with brands was at an all-time high. Read Article The Shopping (Re)Volution The beauty and personal care industry is one that thrives on the in-person shopping experience. With a full 79% of overall spending at least partially done in-store,1 we prefer to discover new brands and products through sight, touch, and smell. Read Article Six Personal and Beauty Care Ingredients to Watch In sports, form is everything. Athletes that compete in the highest echelons have the skill and the control to turn a good performance into one that transcends. Read Article The Influencers: The Beauty Care Industry is Thriving on a Network of Social Ambassadors It was not long ago when brands and celebrities were the winning formula for product endorsements and primetime tv was where we found our product placements. As our digital world grew, social networking became a part of our routines. It has facilitated the rise of a new kind of celebrity: the influencer. Read Article Sustainability Trends to Watch for Leaders in the beauty and personal care industry have been innovating sustainable practices for decades, constantly reinventing the products they carry and the methods used to produce them. Today, however, we are embarking on a new era of planet-friendly innovation — one that explores bolder ideas and more unconventional thinking. Companies are taking more action to reverse the damage we’ve all contributed to. Read Article The New Normal of Personal Care: How the Beauty Industry Has Fundamentally Changed Us The global pandemic is and has been a life-changing event. What first looked like a temporary circumstance, evolved into a prolonged experience, and then transformed the behaviors we have in how we work, socialize, and take care of ourselves. Read Article Innovation in Packaging Design for Personal Care Packaging may not be the superstar of the personal care world, but the value that innovative design can bring to a brand can be limitless. In an age where ‘unboxing’ videos are tops draws on Instagram and YouTube, a product’s container is no longer a component, but rather a necessary tool for a successful launch. Read Article Coronavirus and the Evolution of eCommerce While the global pandemic has affected us all in profound ways, the beauty and personal care industry has been uniquely transformed. The routines we have, the brands we’re loyal to, and the priority we assign to self-care will forever be defined in ‘before and after’ terms. Read Article The Style Of Man It comes as no surprise to say that men are not the largest demographic in personal care. Even in today’s modern era, the vast majority of TV, radio, magazine, and social media ads are geared towards women. Read Article Personal Care’s Prime Guide to Amazon Established Brands are Updating Their Workflow to Compete in the World’s Largest Digital Marketplace Read Article A Refreshing Look at Personal Care Some of what we have in our bathroom cabinet has been routine for a long time. While our industry is always innovating, developing new formulas and using superior ingredients, the basic concept of what a product is, how we use it, or what type of process we use to make it largely stays the same. Read Article Personal Care Trends for Product Innovation Today’s personal care industry is in the midst of a modern day renaissance. From sourcing to formulation, manufacturing to consumer use, new innovations in beauty care are hitting the market every single day. Read Article How Today’s Audiences are Defining Personal Care The actions we take in regards to our personal care are nuanced on a personal level. We are all starting to become more self-aware that our selves have unique goals and objectives. Read Article How Subscription Services are Changing the Personal Care Game Subscription boxes are redefining the way we approach our self care routines. Across every subset of the beauty and personal care market, companies are using subscription-based distribution to cultivate new audiences, reinforce branding, and increase customer loyalty. Read Article Personal Care Trends CPGs are Watching The personal care industry has been affected by modern consumerism like almost no other industry out there. Online retail, social media, and a new generation of customers have so fundamentally reformed the way we connect with brands that many companies have stumbled trying to adapt. Read Article Keeping Product Supply Consistent with Consumer Demand A CCM Benchmark study found that 9 out of every 10 conversations about beauty products happen online.1 In fact, more than a third of customers learn about new brands on places like Twitter and Instagram. It’s a notable reference point for an industry that used to rely on a “look, feel, smell” approach. 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