About Us What We Do Culture & People Careers News & Awards Contact EN ABOUT BIMA In 2010, CEO Gustaf Agartson launched BIMA; with a vision to disrupt the traditional insurance industry and bring underserved customers affordable insurance for the first time. 5 years later, BIMA launched tele-medicine services; unlimited access to qualified doctors at the touch of a button to address the unmet need for quality healthcare access. We currently serve over 25 million active users. Our History 2010 The Story Begins BIMA launches in Ghana. In partnership with Tigo we bring Family Care Insurance to customers. 2012 Big investments and our first step into Asia. Kinnevik and Millicom invest in BIMA and we launch 2 new markets: Senegal and Bangladesh. 2014 Hitting the million mark Not only is it our most prolific year for market launches, with 7 new countries going live, we also hit milestone of one million policies sold. 2016 All about empowerment We launch RUN, BIMA’s women’s empowerment programme to promote gender equality across our markets. 2018 Evolution of our mHealth services: BIMA introduces exciting new features to its mHealth offer, including discounts at laboratories, home medicine delivery and a customer app in two markets – Ghana and Bangladesh. We also launch BIMA in Malaysia. 2020 BIMA secures investment to drive product innovation BIMA investment from CreditEase, Allianz and Leapfrog to drive product innovation and mass adoption of digital health and insurance services across Africa and Asia. 2011 2nd year, 2nd market, 2nd product BIMA launches its second product with Tigo in Ghana and starts operations in its second market: Tanzania. 2013 We expand our product offer We launch our very first Hospital insurance product. Leapfrog Investments commits funding to BIMA as we expand to our 6th market! 2015 We go beyond insurance BIMA launches mHealth services. We now give people access to vital health services at the touch of a button. We go live in Pakistan. 2017 $100 million investments Axiata and Allianz X invest $16.8 million and $96.2 million for the continued expansion of BIMA. 2019 Winning big at the mobile Oscars BIMA wins ‘Best Innovation for Health and Biotech at the GSMA GLOMO awards, considered the Oscars of the mobile industry. Privacy Policy Modern Slavery and Ethics BIMA (also registered as MILVIK AB) Aviation House 125 Kingsway, London WC2B 6NH © 2020 We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT