× COVID-19 Policy Statement Review +1 (469) 737 4400 Careers Knowledge Center Partner Events Pharmaceutical Counterfeits Threaten $1 Billion Pipeline of Product Pharmaceutical Counterfeits Threaten $1 Billion Pipeline of Product The Issue Counterfeit copies of a major pharmaceutical brand were discovered in the US market. With no security measures in place to allow patients or inspectors to readily distinguish authentic from counterfeit goods, both patient welfare and the manufacturer’s reputation were under threat. Given such risks, the $1 billion of authentic product, which was in the distribution pipeline, could not be sold without some means of allowing patients and retailers to verify that the product was authentic. The Solution The product was repackaged to include a variety of authentication features that could be identified by patients and inspectors, both in the field and in the laboratory. These included: Overt color-shifting ink that could be readily distinguished by patients Covert, machine-readable inks that that can be detected by inspection staff with appropriate readers in the field Forensic markers that can only be detected under laboratory analysis The printed solutions were applied to packaging, labels and other components using a variety of printing methods. Moreover, the solution was developed by Authentix and approved by the customer and the FDA within four weeks. The Outcome The strategic solution provided a secure means of distinguishing authentic from counterfeit goods, thereby restoring confidence in the brand among physicians, pharmacists and patients. The manufacturer was able to mitigate the risk of potential lawsuits. Furthermore, the $1 billion of product frozen within the supply chain was released for sale and the expense of a full product recall was averted. We Can Help You CONTACT US +1 (469) 737 4400 4355 Excel Parkway, Ste. 100, Addison, TX 75001 Email: info@authentix.com © Copyright 2020 Authentix. QUICK LINKS Solutions by Industry Authentication Platform Solutions by Product About Authentix LOCATIONS United Kingdom Saudi Arabia Ghana Singapore CareersFeedbackTerms & ConditionsInternal Data Protection PolicyAuthentix Limited Brand Protection Cloud Privacy PolicyPrivacy Policy ISO 9001 / ISO 17025 / ISO 17034 / ISO 27001 NASPO Class III