Industries Services Digital Latest Thinking About Careers News Events Investors Worldwide CONTACT Find Solutions > Industries > Media & Entertainment MEDIA & ENTERTAINMENT Segments We Serve Consulting & Solutions Our Latest Thinking Results SEGMENTS WE SERVE ADVERTISING BROADCASTING FILMED ENTERTAINMENT MUSIC PRINT & PUBLISHING GAMING CONSULTING & SOLUTIONS Learn more about our pre-built solutions and consulting services well suited to M&E companies. SOLUTION SPOTLIGHT Digital Media Services Custom built content ecosystem to streamline your workflows for content creation, management, distribution and consumption. Explore key service lines for this industry. APPLICATION SERVICES CONSULTING BUSINESS PROCESS SERVICES COGNIZANT ASSETSERV IT INFRASTRUCTURE SERVICES MOBILITY OUR LATEST THINKING Transforming global Human Resources Processes at Macmillan Science and Education Cognizant leads a global Oracle HCM Cloud implementation to give science and education publisher a single view of data for effective HR management. SHARE Audit: When it Comes to Digital Promotional Content, Does the Life Sciences Industry Know What It’s Missing? With most brand promotional content now available online, it's time for life sciences companies to apply the same rigor and controls to digital content as they do for print. SHARE Selecting a Software Solution: 13 Best Practices for Media and Entertainment Companies When selecting commercial off-the-shelf software (COTS), companies in the increasingly digitally-based media and entertainment industry need to develop a detailed advance plan, obtain support from all stakeholders and continuously monitor vendor performance against critical expectations, best practices and business requirements. SHARE Key Factors to Consider When Hosting DAM in the Cloud Detailed evaluation of various digital asset management (DAM) hosting service models - such as infrastructure as a service (IaaS) and software as a service (SaaS) - including costs, advantages and disadvantages, a set of prospective questions for DAM vendors and a use case example. SHARE Educators Pave the Way for Next Generation of Learners As educational assessments shift to outcome-based learning, providers must adopt new forms of test delivery to increase their global reach and provide ubiquitous services to a new student population. SHARE A Blueprint for DAM, MAM Cost Avoidance Computing the ROI for an organization adopting a media asset management (MAM) or digital asset management (DAM) system is best done by computing cost avoidances. We offer a model and framework for calculating such cost avoidances associated with MAM/DAM systems, including cost bases and factors, covering the areas of distribution, reuse, management, storage and infrastructure. SHARE Using Compression Techniques to Streamline Image and Video Storage and Retrieval A guide to the use of compression in storing, retrieving and transmitting digital media content, as divergent uses and business purposes mean variable intra-frame and inter-frame image compression techniques are called for. SHARE Using Gamification to Build a Passionate and Quality-Driven Software Development Team Gamification techniques are increasingly playing a huge role in software development - to motivate team members, reduce the cost of quality, reward high achievers and more. We suggest you begin software gamifying with project management, innovation, the software-development training process and delivery. SHARE The Rise of DAMification In recent years, the need to manage digital assets has become critical-compelling organizations to focus more on how digital asset management (DAM) systems can be leveraged across the digital supply chain, rather than simply archived. DAMification employs DAM concepts and systems to automate, integrate and enhance workflows, processes and applications‑all within an adaptable, technology‑agnostic framework that utilizes best-of-breed solutions and supports positive business growth. SHARE Transformation Strategies for Higher Education Across the education ecosystem, the basic tenets of teaching and learning are being challenged by business and technology drivers — compelling institutions in the higher education field to adopt a new playbook in order to remain relevant. SHARE RESULTS Top Agency Adopts assetSERV Digital Asset Management When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities. 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