1 2 3 4 Road to College Wells Fargo’s Student Lending division wanted high school seniors to know important steps to financially prepare for college. We created a way for them to learn the milestones and win a few prizes along the way. We held a live event where students could Tweet to move a car from home to school with the use of a Twitter-powered conveyor belt that let them interact with what they saw on the screen for a chance to win. client Wells Fargo awards 1 Regional Bronze ADDY 1 Local Silver ADDY The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy

1 2 3 4 5 Fantasy Addys We took the typical entry process and gave it a twist that made the 54th Addy Awards a real life, fantasy football-style game. Upon submitting work, agencies were able to enter Fantasy Advertising. Using the same premise of Fantasy Football, entrants could select from a group of ad pros or auto-draft to create their own fantasy team. Then, during the actual Addy’s ceremony, they could track their team’s progress. Each time their players won an award, the entrants earned points, with one contestant winning it all. We also leaked scouting report teaser videos prior to the draft that featured some of Dallas’ biggest Ad-letes. client AAF awards 1 Regional Silver ADDY 1 Local Silver ADDY The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy

1 2 3 4 5 Adding some local flavor to the McDonald’s Crispy Chicken launch. We’re always touting the power of localization and for the launch of McDonald’s New Crispy Chicken Sandwich, we made sure we delivered. Working with the talented local artist Timothy Goodman, we created a unique look for McDonald’s locations across the city. Three different executions spread across the restaurants let consumers know McDonald’s is a strong part of and supporter of the local culture. client McDonald's The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy