DATA STUDIO SOLUTIONS SUCCESS STORIES BLOG NEWSLETTER CONTACT The new tea ritual. The campaign . During the Nestlé Spécial.T campaign, one of Nestlé's main products, Adot was able to effectively measure the impact that the advertising campaign had on the people who were targeted. + 3 pts on brand awareness + 10 pts of intention to buy The context . The Nestlé brand worked with Adot to measure the effectiveness of their campaign for the Nestlé Spécial.T product. During this campaign, Adot set up a specific protocol by analysing two metrics: the exposure rate and the post-exposure purchase intention. The objective was to know concretely the impact of the campaign on the targeted audience beforehand and if this large-scale campaign allowed them to make a purchase. To evaluate the impact of this advertising, we have designed a protocol consisting of two distinct phases: 1. The creation and distribution of a specific questionnaire Following the campaign activation, a tailor-made questionnaire for Nestlé Spécial.T was designed in order to find out the impact of the campaign both on brand recall and on the incentive to make a purchase on the profiles exposed. 2. A thorough analysis of the results Once the results were obtained, a precise analysis was carried out which allowed us to measure the impact of the campaign on the reached profiles by the Nestle Special T campaign. Finally, we compared the obtained results with a representative control group. The objective was to be able to have reliable and representative data. The results . For this campaign, the following results were obtained: More than 5000 respondents following the administration of the questionnaire + 3 points on brand recall 4 marketing segments identified CUSTOMER Nestlé ACTIVATION Insights adot © 2020 Conditions générales de vente Privacy Policy Legal information Adot and its partners place cookies on this website. The purpose of some cookies is to collect and save your consent choices regarding cookies. These cookies are necessary for the proper functioning of the site. Other cookies require your prior consent to be deposited, these cookies allow us to count the number of visits and visitors to the site, to analyse your browsing, to produce statistics on the number of visitors, to improve the operation of the site or to save your user preferences and to display advertising. To refuse all cookies, simply click on "continue without accepting". You can also set your consent to cookies according to their purpose and access the identity of the entities depositing cookies by clicking on "set cookies". You can change your choices and withdraw your consent at any time by clicking on the "manage my cookie consent" tab at the bottom left of the screen. Accept allContinuewithout acceptingSetcookies