HOME ABOUT US OUR CLIENTS OUR SERVICES OUR PEOPLE CONTACT US OUR SERVICES CUSTOMIZED MEDIA MANAGEMENT Effective media programs do not happen by chance. GRP Media takes a methodical approach to understanding the needs and parameters of an assignment to maximize success. There are no “one size fits all” solutions. Each is carefully shaped and tempered by the judgment and imagination of our staff to deliver strategically sound, situation-appropriate programs. MEDIA PLANNING GRP Media employs a simple, yet powerful, “5W’s” process that allows us to create plan recommendations that are vehicle agnostic and put the target and the campaign objectives at the center of all decisions related to media plan development. WHY WHO WHAT WHERE WHEN WHY We must start with alignment on WHY the campaign is being implemented. What is the brand trying to accomplish in the marketplace and what KPI will we be using to measure the recommended plan’s effectiveness? WHEN WHO WHO We need to fully understand WHO the target consumer is beyond demographics and media habits. We dig into their interests and personality types to get at how best to motivate them to take the desired action. WHY WHAT WHAT Knowing WHAT the creative communication strategy will be is a critical factor in identifying the media environments where the message will resonate especially well. Media/Creative collaboration is critical here. WHO WHERE WHERE Only after we have alignment on the WHY, WHO and WHAT can we effectively determine WHERE (in which media vehicles) the message should appear and at what levels for the greatest chance of campaign success. WHAT WHEN WHEN The final stage in plan development is determining WHEN the media presence will appear across the campaign window. Multiple factors including monthly/quarterly budget constraints are considered here. WHERE WHY MEDIA NEGOTIATING GRP Media believes in the power of relationships. We’re known as tough, but fair negotiators. Sales reps are treated as partners because we know that their active participation in our clients’ plans results in more effective programs. We always push for added value enhancements that bring extra momentum to the plan and its success. EXECUTION AND STEWARDSHIP After the media schedule runs, the GRP Media team keeps on running. Let’s say we have agreed upon a sound plan. It has been negotiated, purchased and executed to perfection. Your campaign is getting noticed everywhere. Is it time to clink champagne glasses and wait for results? More like a time for us to get back to work. Your media allocation is often the single largest line item in your marketing budget. It deserves meticulous oversight to ensure it is delivered as negotiated and is pacing properly. We’re sticklers when it comes to safeguarding your investment. Want to work with us? We’re ready. Just call. CONTACT US GRP Media / 401 N Michigan, Suite 250, Chicago, 60611 © Copyright 2021 GRP Media. All Rights Reserved. Powered by LLT Group