EN About GfK We provide knowledge that powers decisions for the shapers of tomorrow. PLAY VIDEO Home / About GfK Our heritage GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. We are revolutionizing real-time access to critical knowledge In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness. We are independent and trusted GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks. We turn knowledge into an engine for sustainable growth for the shapers of tomorrow. Four key tenets drive our approach, and offer value to clients: Trust Highest competence with data management and quality Signals from the noise Actionable recommendations through analytics and technology Knowledge and expertise Deep understanding of the market, psychology and consumer behavior Always-on intelligence Digital solutions that put data science at your fingertips We deliver Growth from Knowledge Data and science innovation since 1934 GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed. We are a digital organization with a global presence 50+ countries 8,000+ employees 10,000+ clients 2 million+ consumer panelists in 15 countries 180 million+ SKUs tracked 100,000+ retailer partnerships 2 million+ SKUs added each year +20% CAGR in data volume Our executive Leadership Team Peter Feld CEO (Chief Executive Officer) Sean O'Neill CPO (Chief Product Officer) Lars Nordmark CFO (Chief Financial Officer) Jutta Suchanek CHRDO (Chief HR & Diversity Officer) Joshua Hubbert COO (Chief Operations Officer) Benjamin Jones CTO (Chief Technology Officer) Our social charter As a global company, it is our responsibility to foster a working culture of trust and respect across the entire GfK network where no form of discrimination or harassment will be tolerated. All parties within the company commit to continuously support the development of a fair-minded work environment. The GfK Social Charter defines the social rights and ethic policies which guide our companies around the world. DOWNLOAD SOCIAL CHARTER Our code of conduct GfK has built a reputation for smart, relevant and reliable data thanks to our collective efforts over the past decades. Our revised Code of Conduct outlines how we work to preserve this status. DOWNLOAD CODE OF CONDUCT GfK Annual Sustainability Report 2020 Find out how GfK contributes to a sustainable future for our people, partners and planet by reading our annual sustainability report. READ THE REPORT Learn more about how we can help power your decisions LEARN MORE CONTACT US About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings