West Bridge Consulting About us Leadership Our Services Reports & Presentations Contact Us Welcome to West Bridge Consulting Helping governments, trade bodies and private companies to compete more effectively in the expanding global market for cultural goods and services. Welcome to West Bridge Consulting Helping governments, trade bodies and private companies to compete more effectively in the expanding global market for cultural goods and services. Leadership Our Services Reports & Presentations West Bridge Consulting Ltd Ingenious, 15 Golden Square, London W1F 9JG T. +44 (0)20 7319 4045 M. +44 (0)7977 272 506 Call +44 (0)20 7319 4045 Call +44 (0)7977 272 506 E. martin.smith@wbceurope.com

West Bridge Consulting About us Leadership Our Services Reports & Presentations Contact Us About us About us West Bridge Consulting is an advisory firm which focuses on the arts, media and entertainment sectors, cultural diplomacy and the ‘creative economy’. West Bridge is based in London but is international in scope. The company was founded in 2003 by Martin Smith. The world market for cultural goods and services is growing fast. It continued to expand even during the global slump of 2008-09. All the predictions indicate that this trend will accelerate, driven by technological advance and the rapid expansion of the middle class in emerging economies. Against this background we help government agencies to plan for growth by identifying sources of competitive advantage, working through strategic options and advising on appropriate policy instruments. Similarly, we help businesses, trade associations and others to make their case to governments and regulators more effectively, enhance their profiles and increase market share. West Bridge Consulting is co-located with Ingenious (www.ingeniousmedia.co.uk), an advisory, finance and investment group. Ingenious is the UK’s largest independent investor in the creative industries. West Bridge Consulting Ltd Ingenious, 15 Golden Square, London W1F 9JG T. +44 (0)20 7319 4045 M. +44 (0)7977 272 506 Call +44 (0)20 7319 4045 Call +44 (0)7977 272 506 E. martin.smith@wbceurope.com

West Bridge Consulting About us Leadership Our Services Reports & Presentations Contact Us Contact Us Contact Us For further information, please contact: Dr Martin Smith Managing Director West Bridge Consulting c/o Ingenious 15 Golden Square London W1F 9JG T. +44 (0)20 7319 4045 M. +44 (0)7977 272506 E. martin.smith@wbceurope.com or martin.smith@ingeniousmedia.co.uk West Bridge Consulting Ltd Ingenious, 15 Golden Square, London W1F 9JG T. +44 (0)20 7319 4045 M. +44 (0)7977 272 506 Call +44 (0)20 7319 4045 Call +44 (0)7977 272 506 E. martin.smith@wbceurope.com