Home News Contacts Photo-library Site map Search Change language About Morpol Investor Relations Products & Quality Morpol in brief Mission and core values Company structure Organisation History Where we are Farming About Morpol Morpol is the world leader in value added salmon products. We achieved our world leading position through the efficiency of our processing activities and because we care deeply about quality, the service we provide to our retail and food service customers, and the attractiveness of our products to consumers. We serve customers across Europe, in Japan and the United States with smoked, marinated, fresh and frozen salmon products prepared and packaged to appeal to consumers and for convenience in use. Quality comes first at Morpol. It starts with fish we harvest from our own farming activities supplemented by purchasing best quality fish on the open market. All fish are processed at our advanced facilities by well trained teams working with our unique equipment designed to prepare products of the highest quality, consistency and food safety. We constantly innovate to upgrade our products and extend choice. The scale and efficiency of our operations mean all Morpol products offer excellent competitive value while quality is assured through meticulous attention to detail. Morpol is the world leader in value added salmon products prepared using equipment optimised to create delicious cold and hot smoked salmon from top quality Atlantic salmon farmed in Norway and Scotland, organic Atlantic from Ireland and wild sockeye salmon, MSC certified from the Pacific coast of Alaska. An expanding range of speciality fish products from Morpol includes marinated salmon and harasu — a special cut of salmon for sushi and sashimi. Morpol is the largest supplier of harasu to the Japanese market. Additionally, Morpol prepares and supplies fresh salmon fillets and fresh and frozen portions that are popular in retail and food service companies in the US and Europe. Demand for salmon, and particularly smoked and marinated salmon, is increasing in all the markets we supply. Morpol’s salmon farming companies Meridian Salmon Jøkelfjord Laks Products & Quality From our ultra-modern processing plant we supply major retailers and food service companies with a continuously evolving range of branded and private label products. These include smoked, marinated, fresh and frozen salmon products prepared and packaged to appeal to consumers and for convenience in use. We continuously focus on quality and food safety from fish purchasing to product delivery. Fish is good to eat Fish is now known to be part of a healthy diet and supporting evidence from research continues to accumulate. Many health and food advisory bodies recommend regular consumption of fish, especially the more oily fish such as salmon. These fish are rich sources of the long-chain omega-3 fatty acids that confer most of the health benefits. Fish are also excellent sources of vitamins and minerals. Sourcing policies The Morpol purchasing team is extremely knowledgeable about fish and what characteristics represent the best quality for processing. We purchase farmed Atlantic salmon from Norway and Scotland meeting the specifications for Superior Quality classification. Wild fish sourced by Morpol must again be of high quality and must be sourced from fisheries certified as sustainable by the Marine Stewardship Council. Home About Morpol Investor Relations Products & Quality Contacts Site map © 2010 Morpol. All rights reserved.