Zero to 10,000 members in 3 years SEE MORE RESULTS Industry: Health Insurance BayCarePlus®: Enhancing a healthy reputation BayCare, the leading not-for-profit health care system in Tampa Bay, planned to join the nationwide movement to enter the Medicare Advantage (MA) marketplace as a provider-sponsored health plan. They had strong brand awareness and were highly regarded for care and customer service. But Florida is one of the nation’s most competitive MA markets, and the Tampa Bay area is saturated with well-established Medicare plans. DMW was engaged early in the process to strategize, plan, and manage the launch of a new plan that would align insurance with delivery of care and extend the well-known BayCare brand. Digital Marketing Action Brand Direct Mail DRTV Website Design The Results DMW’s launch theme for BayCarePlus “Change your plan. Change your life” forever changed the dynamics of the Medicare market in the region. Leveraging the strong brand equity of the BayCare health system, our multimedia campaign for the new MA plan captured thousands of high-quality leads — beyond brand impressions, clicks and views. Critically, BayCare exceeded their enrollment goal by 20%! In year 3, BayCare refreshed the parent brand. To reflect the new design iteration, while generating the strongest possible market response, DMW implemented our Action Brand™ discipline. Our new campaign continued leveraging the parent brand halo, while furthering the distinct identity of the MA plan, and delivered a 35% growth in new members YoY. In just three years, DMW-created campaigns have generated 9,888 new members. The prognosis: This new Medicare plan will have a long, successful life. Make a splash with your new plan! DMW can help with competitive analysis, plan development, marketing strategy, rollout, and more! 1,000s of high-quality leads generated 120% launch enrollment goal 35% new member growth YoY PREVIOUS NEXT Ready to see some direct results from your next marketing campaign? LET'S TALK You want results. We make results happen. Agency of record, or projects: Let's work together. Learn More About Us Location DMW Direct 701 Lee Road, Suite 210 Chesterbrook, PA 19087 (610) 407-0407 info@dmwdirect.com Newsletter Enter your email address to subscribe: Affiliations © 2021 DMW Direct, all rights reserved. Privacy Policy.