WORK CAPABILITIES AGENCY CAREERS NEWS CONTACT MONROE COMMUNITY COLLEGE Inspiring every day. BRAND ARCHITECTURE BRAND VOICE DEVELOPMENT COLLATERAL/DIRECT MAIL CUSTOMER JOURNEY LOGOS CHALLENGE MCC – a large community college in Rochester, NY – wanted to refresh their brand. While awareness of MCC was high, perceptions of the school, especially in regard to academic quality, were not accurate. With the stigma of being the “13th grade” and a place for those students with little direction or drive, community college as a category can be a tough sell. But MCC is impressive. They have impressive programs and even more impressive graduates. The challenge was simply finding a way to tell people just that. ACTION Through qualitative research, we quickly uncovered that the best people to tell MCC’s story are the people who lived it – alumni. During our interviews with MCC grads, we heard story after story of the success they have found – from going on to Ivy League schools to landing a job at NASA. We knew these inspiring stories that spanned the globe needed to be told in our radio and TV campaign. These impressive outcomes led to the development of the school’s new tagline too, “Inspiring every day.” We also had the privilege of creating a new logo, campus signage, and many admissions materials to entice the next crop of inspiring outcomes. JUMP TO RESULTS CAPABILITIES Content Creative Media Strategy Web development Logo and brand architecture. Campus signage. Commemorative faculty brochure. Admissions collateral. Previous Next RESULTS The response from all internal audiences – from students to faculty – was overwhelmingly positive. And we’ve been told there’s a renewed (and inspiring!) energy on campus around the rebranding. Best of all, following the launch of the campaign, applications were up whopping 17%. SHARE NIAGARA UNIVERSITY The Bus. NIOGA The Check Out Challenge. BUFFALO PREP It’s all in the Prep. Say hello. CONTACT FACEBOOK INSTAGRAM TWITTER LINKEDIN YOUTUBE Join us. We're always looking for talented folks to join the team. Check out our open positions. CAREERS Chroma. Learn more about our partnership for minority-owned businesses, and see if you're eligible. CHROMA Sample. Participate in surveys and earn Amazon gift cards for giving your opinions. Sign up for our consumer panel today. GET STARTED ©2021 Crowley Webb Privacy Policy