Primary Menu En Fr Nl 98.40 € Stock price 11/25/2021 13:35 LISTED AND PRIVATE INVESTMENTS adidas UmicorePrevious CanyonNext Investment year 2015 Website www.adidas.com adidas is the European leader in sports equipment Share capital (09/30/2021) 6.8 % Voting rights (09/30/2021) 6.8 % Stake value (09/30/2021) € 3,728 M Business area Sporting goods Sales € 19,844 M Employees 60.000+ Registered office Herzogenaurach, Germany Scroll to content Profile adidas is a global leader specialised in the design, development, production and distribution of sporting goods (footwear, clothing and equipment). Distribution is done through its own stores retail network, eCommerce and independent distributors. Contribution to GBL 16.8 % Portfolio value 09/30/2021 Investment case The sporting goods industry is expected to grow at 6-7% p.a. over the next few years, driven by secular trends: Athleisure: a global fashion trend towards more casual dress Health & Wellness: growing awareness on improving health and quality of life, further increased by the radical changes within the global society resulting from the Covid-19 pandemic Boom in sport and sportswear adoption in China. adidas is a strong brand in the design and distribution of sporting goods, (i) #1 in Europe and #2 worldwide and (ii) supported by strong innovation capability throughout multiple sponsorship agreements. There is potential for growth in sales, mainly supported by: Digital: strong increase in e-commerce sales, accelerated throughout 2020 by the transformation of our economy and further adoption of online shopping and remote working under the effects of the Covid-19 lockdowns Omni-channel approach: strong sales dynamics from both e-commerce and “own stores” (Direct-to-Consumer model) The Chinese market, which has experienced strong momentum over the last few years The increasing share of ‘‘sport-inspired’’ lifestyle products in adidas’ product range The US market, where further market share gains are possible Speed initiatives: clear objectives to reduce the time-to-market of products. Potential for EBIT margin improvement is driven by (i) the ongoing disposal of the Reebok brand, (ii) cost efficiency / overhead optimization mainly through economies of scale and (iii) increased profitability in the USA. Solid balance sheet with strong cash conversion allows for attractive shareholders’ remuneration. Ian Gallienne Supervisory Board General Committee Nomination committee Mediation Committee * Number of GBL's representatives in statutory bodies in relation to the total number of members. Governance information is dated 12/31/2020, except where superseded by more recent public disclosures. Data center Transparency declaration (Desmarais) Transparency declaration (Gérald Frère) Transparency declaration (Ségolène Gallienne) Umicore PREVIOUS Canyon NEXT About GBL Our purpose Shareholding Governance Board of Directors Board Committees Management Organisation Corporate governance ESG Sustainability GBL Act Risk Management Business model Portfolio Listed and Private Investments adidas Canyon GEA Group Imerys Holcim Mowi Ontex Parques Reunidos Pernod Ricard SGS Umicore Webhelp Sienna Investment Managers Ergon Capital Sagard Kartesia Mérieux Développement PrimeStone BDT Capital Partners Backed Marcho Partners Upfield CEPSA Carlyle Avanti Acquisition C2 Capital Globality Investors GBL Share Stock price & key share information Dividend Total Shareholder Return Capital and form of shares Voting rights and denominator Transactions on GBL shares Key Financial Information Net asset value Net financial position Credit rating Consolidated net result & Cash earnings Glossary Analysts General Meeting Financial Calendar Capital Markets Day Media Center Press releases Annual & Half-year reports IR Presentations Analysts Presentations Voting rights and denominator Transactions on GBL shares Subscription Form Groupe Bruxelles Lambert (GBL) Avenue Marnix 24 B-1000 Brussels Contact Carine Dumasy +32 2 289 17 17 cdumasy@gbl.be Investor Relations Alison Donohoe +32 2 289 17 64 adonohoe@gbl.be © 2021 GBL, all rights reserved Legal Notice General Privacy Policy Made by Globule Bleu