GETTING YOUNG AFRICAN’S TO PUT THEIR BEST FOOT FORWARD The Challenge Standard Bank is Africa’s bank. Its purpose is to drive her growth. But while doing a role that benefits your community, your country and your continent appeals to Africa’s GenZ, banking isn’t the sector in which they think they can do it. We needed to run a four-month, Africa-wide campaign that dismissed the perceptions Afrillennials had about Standard Bank and attract a diverse group of talent to the business. The Solution We wanted to show Afrillennials that Standard Bank was far more in-tune with their values and wants than they thought. So we devised a campaign that gave our audience an opportunity to share what they want from a career and what they don’t. We also teamed up with a sneaker brand who share Standard Bank’s desire to better Africa’s future. In doing so we were able to drive participation, boost sentiment and demonstrate the kind of organisation that Standard Bank is. 12 The Results Our four-month convention breaking campaign reached beyond the talentpool Standard Bank had traditionally attracted. The reach on Facebook alone was more than 1.3m. In total more than 25,000 applications were received from across Africa. Up 28% on the previous year. COMPETITION ENTRIES 12 COMPETITION WINNERS 12345

Our work spans the entire ‘People Agenda’ concerning organisations: from employer branding to talent attraction; from learning & development to employee engagement; from recruitment technology services to digital solutions. A YEAR TO REMEMBER A BRAND NEW IDENTITY AND A GLOBAL FILM CREATED IN 15 DAYS. IN A PANDEMIC. THE SOUNDTRACK TURNING COSTA’S NEW VALUES INTO AN EVERYDAY AUDIO EXPERIENCE TAKE RETAIL TO THE NEXT LEVEL THE CAMPAIGN THAT MAPPED OUT HOW IT WOULD REVOLUTIONISE THE RETAIL SPACE BE THE LAWYER YOU ALWAYS WANTED TO BE FOCUSSING ON REAL LIFE CASES TO HARNESS HUMAN INTRIGUE AND RECRUIT 100 CROWN PROSECUTORS. FUTURE CITIES A BEAUTIFULLY-CRAFTED PROGRESSIVE WEB APP GAME THAT ATTRACTED EARLY TALENT TO WSP NORTHERN - ATS THE APPLICANT TRACKING SYSTEM WE TURNED AROUND IN JUST 4 WEEKS. I WANT IN DISMISSING PERCEPTIONS TO ATTRACT A DIVERSE GROUP OF TALENT TO STANDARD BANK IF IT WAS EASY HOW WE ATTRACTED GRADUATE-CALIBRE CANDIDATES TO HMPPS’ NEW SENIOR LEDERSHIP SCHEME. DEAR BRITAIN THE LETTER THAT TOLD THE STORY OF WHAT BEING A LEADER IN THE PRISON SERVICE IS LIKE. BRIGHT IDEAS USING SELF-POWERED ADS TO DEMONSTRATE THE KIND OF SMART THINKING BP WERE LOOKING FOR. WALK THIS WAY THE GRADUATE BROCHURE THAT ENCOURAGED THE ASOS GENERATION TO HEAD FOR NEXT. SORRY NOT SORRY THE UNAPOLOGETIC CLEARING CAMPAIGN THAT RAISED THE PROFILE OF NTU AND HELPED THEM CLOSE CLEARING IN JUST 3 DAYS. SOME OF OUR CLIENTS