The Joneses giving brands direction Menu Keep up News, views and general musings from the well-worn Joneses soapbox. 16.09.21 Now that’s what I call a memento… Private equity businesses are known for giving out lumps of perspex to celebrate a deal. Not Sovereign Capital! When they exited BIMM – a leading provider of music and performing arts education, they asked for a more noteworthy memento to give to their team. We designed a pastiche “Now” album cover, and included a bespoke silver disc as a nod to the awards handed out in the music industry. Top of the Pops! 23.06.21 Tea for two… Another project to commemorate Sovereign Capital’s 20th anniversary. In recognition of the penguin identity, so synonymous with Sovereign, we commissioned Edinburgh artist, Christopher McColl, to capture these wonderful birds in watercolour and ink. The illustration was printed on a limited edition porcelain mug (the traditional anniversary gift for 20 years of partnership) and shared with all the advisors and investors that have been alongside them on the journey. Builders, milk and one sugar please. 09.06.21 G whiz… When news broke that the G7 would be spending their holidays in Cornwall, our longstanding St. Austell-based client, Nationwide Print, asked us to come up with a series of themed digital ads to “celebrate” the event. Our typographic solution substituted their logo for the ‘O’ in some relevant words, and witty copywriting expanded on the parallels between the worlds of Presidents and print! Politically correct for a change! 27.05.21 The perfect blend… We’ve been working with one of the UK’s largest coffee franchisees to develop a brand for a fleet of coffee vans. Their code name for the prototype van was Betty – we thought that was interesting! We liked the idea of Betty being an ethereal character and not a van. We liked the idea of Betty being beautiful. And we liked the idea of Betty being passionate about great-tasting coffee. So, inspired by the client and her love of lippy, we drew a cup to look like a face with an ear, then added a mouth and a swirly hairstyle to give the identity some glamour and personality! Words cannot espresso how well it’s gone down! 20.05.21 Some things just go well together… This year marks Sovereign Capital’s 20th anniversary, and we’re proud to say we’ve been with them for the whole journey! As part of the celebrations, we created a short animated film that acknowledges some of the great partnerships they’ve made along the way. Teamwork makes the dream work! 17.05.21 Charity begins at the homepage… John Swire & Sons Ltd, the London-headquartered parent company of the Swire Group – a diverse business group employing over 120,000 people worldwide, approached us to help them with the rebranding of two of their philanthropic ventures; The Swire Charitable Trust, which supports the work of charitable organisations in the UK, and The Swire Chinese Language Foundation, whose aim is to broaden the reach and improve the quality of Mandarin Chinese teaching in the UK. Our brief was to create simple logotypes, provide compelling copywriting and design and build clean, easy to use responsive websites that could be easily adapted across the group. Not he who has much is rich, but he who gives much. “As a relatively inexperienced charity, some serious hand-holding was needed at every stage of the journey and the Joneses not only guided us expertly, but were also a total delight to work with.” Sarah Irving – Grants Manager 17.04.21 The needle in the haystack… Paillères is a secluded, ancient Provençal farmhouse hidden deep within the Luberon Park. We were asked to help with the marketing of the property by designing a new a logo and website. Paillères loosely translates as haystack, so in a nod to Monet’s series of paintings, and the history of the house, we designed a typographic logo to reflect that. The single-page, responsive website paints an attractive picture of the beautiful house and grounds and positions it amid the stunning scenery, picturesque villages perchés and colourful markets that surround it. A sharp piece of work, or un travail pointu – as they say in France! “We have loved the highly creative, very friendly and efficient service the Joneses have provided. Bravo!” Edward & Ruth Watson 01.01.21 A bit of a stretch… We enjoy a spot of pilates at Jones Towers, so we were delighted to lend a hand when we were asked to help brand a new venture. Reformertime is a new web-based pilates business that supplies reformer beds to clients then provides classes online. Our idea was to take the ‘R’ for Reformertime, turn it into a person, then sit it on the name to look like someone exercising on a reformer. A nicely balanced identity! “So simple, so distinctive and sums up the business brilliantly – thank you!” Elliot Lake – Founder 31.12.20 A bumpy ride… I’ll be very glad to see the back of 2020. I hope the road ahead is smoother for all. 04.11.20 Take a bow… We were recently asked to devise a name and create a logo for a new niche rowing brand – an online repository for all things coxing: coaching, advice, forums, interviews and useful articles. We thought it would be great if we could find a name that not only alluded to this specialist meeting place, but also consisted of nine letters to symbolise the eight rowers and the cox in an octuple racing boat. The Cox Hub was chosen as the name, and the minimalist typographic logo was enhanced by adding graphic oars to eight of the letters and turning the B into an abstract cox. A clean sweep! Home/Keep up Contact 71 Richmond Park Road Kingston-upon-Thames Surrey KT2 6AF Network Follow us: @the_joneses Find us on Facebook Email us: keepup@thejoneses.co.uk Call us: +44 (0)20 8546 7122 Legal Terms and conditions Copyright © The Joneses 2021 We use cookies to ensure that we give you the best experience on our website. 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