MENU English English myHomesteaders® Login Search Funeral Professional Resources Homesteaders offers free research reports, white papers, worksheets and other resources to help you grow in the profession and operate a successful firm. CATEGORIES Preneed Insights Funeral Home Marketing Funeral Business Planning Community Programs Finding Resilience Resources PRENEED INSIGHTS [White Paper] Now Is Not the Time to Tap the Brakes on Preneed Learn how your funeral home can help meet consumer needs during this time, stay connected with your communities and make it easier for families to plan with your firm. Learn More [eBook] Preneed Motivators For more than a decade, funeral professionals across the country have relied on Homesteaders’ Preneed Motivators report to learn the real reasons behind consumers’ decisions to make advance funeral plans. Now in its fifth edition, Preneed Motivators includes new data and insights that will allow you to better serve your client families. Learn More [White Paper] Why Do Preneed? The Why Do Preneed white paper invites you to consider how an active preneed program might secure the financial security of your firm while simultaneously offering a service that families really want and need. Learn More [White Paper] The Benefits of Preneed In this white paper, you’ll get practical tips on how to effectively communicate the value of preneed. This includes tips on developing clear messaging, offering educational resources and leveraging earned media to tell your funeral home’s story. Learn More [White Paper] Preneed Success There are some fairly simple things you can do to achieve greater success with your preneed program. In this white paper, you'll get insights about how today's successful funeral homes are setting themselves apart and turning clients into ambassadors for their brands. Learn More [Guide] Annual Preneed Planning Meeting What’s the secret to developing an effective preneed strategy for your funeral home? An annual preneed sales and marketing meeting can help you determine the keys to success by evaluating performance and setting meaningful goals for the next year. Access this guide for practical information to help plan your meeting. Learn More [Worksheet] Lead Generation Have you identified your firm's most effective efforts to share the value of prearranging with your client families? By using this simple worksheet, you'll be better prepared to act on opportunities and get the most out of your marketing and public relations. Learn More FUNERAL HOME MARKETING [Templates/Guide] How to Create Video Content Staying in contact with your community is more important than ever, and video is an engaging way to share your expertise. Access best practices, plus a library of scripts and example videos to help you get started. Learn More [White Paper] Funeral Home Website Optimization The insights in this white paper can help ensure your website provides the same exceptional experience you give families who walk into your funeral home. Learn More [White Paper] Price vs. Value Your client families will be more likely to recommend your funeral home if they feel they have received their "money's worth" - the value of the experience you provided matched or exceeded the price they paid. This white paper shares how you can earn satisfied customers through effectively communicating your firm's value. Learn More [eBook] Funeral Home Social Media Guide The funeral home social media manual will help you effectively reach potential client families and continue to build relationships with the community you serve. Learn More FUNERAL BUSINESS PLANNING [White Paper] Facilitating Funeral Sales During Crisis Funeral professionals are faced with the challenge of adapting and figuring out how to function in our current environment. In this white paper, you'll get creative ideas for funeral services when face-to-face interaction must be limited, find out what consumers want when interacting with your firm online and learn how to choose solutions that meet your needs. Learn More [White Paper] Funeral Home Succession Planning Download the white paper for insights on how funeral home owners can plan for a smooth transition to new ownership, including how to complete a business valuation, identify future buyers, field offers and complete the sale. Learn More [Worksheet] SWOT Analysis As part of your long-term strategic planning for your funeral business, it's important to conduct an environmental scan to identify factors that can impact your firm's future. Download this worksheet to help you get started. Learn More COMMUNITY PROGRAMS [Flyer] Grief and the Pandemic Download and share this flyer, developed in collaboration with Dr. Jason Troyer, to let families know they're not alone in their grief during the pandemic. Learn More [White Paper] Help Families Have the Talk of a Lifetime Download our article for ideas about how to plan special events and implement the Have the Talk of a Lifetime materials at your funeral home. Learn More [White Paper] Starting a Funeral Home Aftercare Program In this white paper, you'll learn how your funeral home can provide aftercare that offers much-needed resources during a difficult time and helps build relationships within the community you serve. Learn More [White Paper] How is Hospice Changing Funeral Service? Download this white paper to get insights from Senior VP-Planning and Development Kim Medici Shelquist about how funeral service professionals can develop meaningful relationships with hospice professionals. Learn More [Presentation Kits] Community Engagement Program The Community Engagement Program is designed to help you plan and execute successful group presentations in your area. Get the free resources to start planning your presentations today. Learn More FINDING RESILIENCE RESOURCES Finding Resilience Email Program Sign up for weekly emails written especially for funeral professionals, which are designed to provide tips and inspiration to help prevent burnout and stay on a productive path. Learn More Finding Resilience Guidebook The Finding Resilience Guidebook provides valuable insights about what burnout is and how funeral professionals can prevent it, as well as other resources to help you find joy in the important work you do. Learn More Finding Resilience Journal For many people, journaling is a helpful way to reduce stress. Request a free copy of the pocket-size Finding Resilience journal for writing prompts and a handy place to record your thoughts. 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