Home A family group Our activities Our expertise Our talents Our engagements HomeOur ExpertiseServing The TravelerPromotion Actions To Win Over And Retain Loyalty Promotion actions to win over and retain loyalty Launch of a new bus line, a new service or even on the occasion of highlights in your territory (sales, sporting events, mobility week, etc.), there are many opportunities for conquest and loyalty on a network of transport and need to be programmed for the short, medium and long term. An action plan by type of clientele Vectalia France is able to build a tailor-made commercial action plan with customer segmentation to be targeted as a priority (young people, workers, seniors, passing customers, etc.) and in consultation with all stakeholders (schools, Tourist office, shopkeepers, etc.), mobility ambassadors in a region. Test and measure! Promotion and loyalty action plans need to be accompanied by a permanent readjustment policy to measure the return on investment of each action with the establishment of evaluation indicators (securities income, conversion rate , acquisition rate, competition participation rate, etc.). The CRM service of Vectalia France makes it possible in particular to plan and measure all the commercial actions. Concrete actions Operation seduction for tourists in Perpignan! Throughout the summer period, the sales teams of Vectalia Perpignan Méditerranée deployed an ambitious multi-channel action plan for tourists: Information stand in TGV station A tourist plan to offer itineraries with the CTPM network Des offres promotionnelles sur présentation d’un titre de transport auprès d’un réseau de partenaires Administration d’un questionnaire Une opération qui a permis de bien cerner les attentes auprès de ce public à fort potentiel et d’intégrer le réseau de transport public comme une véritable alternative pour visiter le territoire. Développer des opérations événementielles ! On the occasion of sales, Christmas shopping or other events generating significant travel (cultural, sporting event, etc.), these key moments constitute real opportunities to test operations with occasional customers on a transport network. Our subsidiary, Vectalia Perpignan Méditerranée has notably tested special services (on Thursdays in Perpignan or even Christmas shopping) with the possibility for motorists to use a Parc Relais, then take a free shuttle to the City center of Perpignan. Our expertise Observe the territories Mobility solutions Innovative services Serving the traveler CRM, a Vectalia France service Interact to better understand expectations Promotion actions to win over and retain loyalty Our internationally renowned technical partner Find out more Energetic transition Hybrid, electric, natural gas buses… Our expertise at the service of communities. Find out more Our talents Discover Vectalia France's chain of mobility professions Find out more News Discover the news of Vectalia France Find out more Legal notices I Credits I Contact I Our news