MAGNA ABOUT US NEWS PEOPLE ATLAS INDUSTRY REPORTS MAGNA PUBLISHES 10 TYPES OF INDUSTRY REPORTS. MAGNA is the go-to source on advertising and media for Wall Street and 30+ major media companies. MAGNA ad forecasts have set the industry standard since 1950. Below are listed the 10 types of reports published by MAGNA. For each one, you may download a sample report or executive summary. Current and archived reports are available in full to Atlas subscribers. To become a subscriber, email forecasting@magnaglobal.com. U.S. FORECASTS The U.S. Advertising Forecast has been MAGNA’s flagship report since 1950. The report, authored by Vincent Letang and Mike Leszega, is released on a quarterly basis. It analyzes the size and growth of net media owners advertising revenues by format over the period of 1980-2025. GLOBAL FORECASTS MAGNA’s Global Ad Forecast covers 70 countries and 10+ standard media types. The report is published twice a year (June, December), and is compiled in partnership with hundreds of local experts. It details ad spending by media format across 70 different markets, through 2025. PROGRAMMATIC REPORT MAGNA Programmatic Reports are the leading market research on the industry, published twice a year and forecasting programmatic transaction volume in 50 markets. Programmatic growth continues to explode, and MAGNA’s new Programmatic Intelligence Update has all the information you need to stay ahead of the changing programmatic landscape. MEDIA ECONOMY REPORT MAGNA’s flagship thought-piece, looking at key topics affecting the media and the advertising industry. Published twice a year by MAGNA with input from experts within IPG Mediabrands and throughout the media industry. MEDIA ACCESS QUARTERLY Provides historical data on media distribution and media device ownership in the U.S. Also provides insights and forecasts on the evolution of television and digital media: technology trends, MVPD subscriptions, OTT, “cord cutting,” VOD, DVRs, and mobile media. MEDIA BEHAVIOR Media Behavior reports analyze audience trends and the media landscape to help navigate rapidly changing consumer behavior. By identifying key trends first, we keep clients aware of social and cultural shifts as they happen. Through timely Flash POVs, we inform on breaking news, industry hot topics, and emergent trends. MAGNA PRESENTATIONS Each year, MAGNA conducts special events and reports in response to industry trends. Examples include Coronavirus Media Behavior, Equity Upfront, and Top Ten Trends. We also publish our special subscriber briefings. SPECIAL REPORTS MAGNA Special Reports include seasonal industry reports and Coronavirus special updates. MEDIA LANDSCAPES MAGNA Landscape reports include all you will ever need to know about the Media & Advertising Landscapes across various regions, including US, LATAM, APAC, and EMEA. These reports include key facts and long term trends, in a 340-pages book, updated quarterly. GO TO ATLAS SUBSCRIBE TO ATLAS ABOUT MAGNA MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary media trials, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers. GLOBAL HEADQUARTERS 100 West 33rd Street, 9th Floor New York, NY 10001 212-883-3700 CONNECT WITH US LinkedIn Twitter Instagram Email Global Careers © Copyright 2021 MAGNA All Rights Reserved. | MAGNA is part of the IPG Mediabrands Network. CCPA Privacy Notice | Privacy Notice | Cookie Setting Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above: You may adjust your cookie settings at any time by clicking here. Yes No