+39 011 2734186 aurora@aurorapen.it E-Boutique € 0.00 0 items HomeThe Aurora ManufactoryOur first hundred years Our first hundred years Isaia Levi, Cesare Verona senior, Giovanni Enriques, Franco Verona, Cesare Verona junior: these are the names of the entrepreneurs who, in succession, have marked the birth, development, crises and rebirth of the Aurora Manufacture , the Italian "queen" of companies producing fountain pens. Isaia Levi is the great Turin entrepreneur who gave life to the company in 1919: Turin, 1919. “Mr. Levi, I offer you a fantastic deal: why don't you also make fountain pens in Turin?”. A young enterprising accountant looks straight in the eyes of a well-known textile industrialist from Turin, Isaia Levi. The entrepreneur is intrigued by the proposal of the young man standing in front of him. If Turin is known for being the birthplace of the Kingdom and if it is known for its pastry shops, chocolate, automobile and textile industries, could it not become the "capital" of the fountain pen? A few days later the adventure begins: "Hello, I have to register a new company". The Chamber of Commerce official looks up from the papers and purses his lips in consideration: "Company name?" “Aurora tank pen Italian factory”. This story paradoxically intersects with Cesare Verona senior who in 1889 was the first to import the typewriters of the American Remington into Italy, in Turin . Its activity starts in via Carlo Alberto 20, in the heart of Turin, about fifteen minutes on foot from the place where the first headquarters of the Aurora Manufacture will be built. Cesare Verona Sr. is the grandfather of Franco Verona, who from the 1960s will be the man who will mark Aurora's success thanks to unforgettable creations such as Auretta, Hastil and Thesi and who will begin the tradition of prestigious limited editions of numbered fountain pens, but he is also the great-grandfather of Cesare Verona junior, current patron of Aurora, who bears his name and represents the fourth generation of a family deeply involved in the world of writing. In this "sidereal" intersection between the history of typewriters and that of Italian fountain pens there is the whole paradox of a centenary event in which a renowned entrepreneur such as Giovanni Enriques , a reference figure for Italian culture in the first post-war period and linked to Aurora for decades, even beyond its role in the company. "THE FIRST hundred years", Cesare Verona junior, current president and CEO of the company, is keen to underline, committed to giving solidity and legs to a company that is capable of withstanding the challenge of the digital age "both today and in the medium and long term, and with the aim of reaching at least 200 years of life ". A company that has found in the special projects for superluxury customers and in foreign markets the terrain most suitable today to establish itself in global competition. With the strength of the design and quality of a nib and a fountain pen alone. Aurora's centennial history was told in a book " Question of Stylus - The novel of Aurora pens " written by Cesare Verona junior and Adriano Moraglio (ed. Giunti) The Aurora Manufactory Made in Italy nel mondo © 2021 Aurora srl Cap. Soc. 3.886.430,00 € Str. Abbadia di Stura, 200 10156 Torino, Italia Tel. +39 011 2734186 Email aurora@aurorapen.it P. Iva 02660730017 REA TO-580342 Pagine Homepage La Manifattura Aurora Aurora Boutique Rivenditori Video Consigli Servizio Assistenza Tecnica Officina della Scrittura Catalogo E-Boutique Penne Memorabilia Inchiostri e Refill Pelletteria Orologi Ultimi Articoli Aurora penne inaugura una nuova boutique a milano, Nel quadrilatero della moda Aurora inaugura la nuova e-Boutique La collezione Pianeti Aurora celebrates the gesture of writing Let's build a new sign together © Aurora Penne 2021 - Powered by Mediability Privacy Policy Cookie Policy Terms of sale Disclosure We and selected third parties use cookies or similar technologies for technical purposes and, with your consent, also for other purposes as specified in the cookie policy . You can consent to the use of these technologies by closing this information, continuing to browse this page, interacting with a link or button outside this information or continuing to browse in any other way. Learn more and customize Accept ×