Contact us Worldwide Search About us How we work Our Industry & Products E-cigarettes and New Categories Globally, BAT has a growing range of potentially reduced-risk products including vapour and tobacco heating products, and our modern and traditional oral products. It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. That is why we are dedicated to the development and commercialisation of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine to the user. We’re setting ourselves ambitious targets: we aim to have 50 million consumers using our non-combustible products by 2030. Following our acquisition of Reynolds American Inc. in 2017, we are also one of the leading vapour companies in the world. Globally, our portfolio of non-combustible, potentially reduced-risk products (PRRPs) includes three categories: Tobacco heating products (THP) Vapour products Modern oral products, including tobacco-free nicotine pouches. It also includes traditional oral products, including moist snuff and snus. Where these products contain nicotine, they are not currently legal in Australia. If you would like to learn more, you can visit our global website here . * This is a comparison between the smoke from combusted tobacco in a standard 3R4F reference cigarette (approximately 9 mg tar), and the vapour from heated tobacco in glo, in terms of the 9 types of harmful components which the World Health Organisation recommends to reduce. External links Sustainability reporting Harm Reduction Report View our Harm Reduction Focus Report Our Industry & Products Australia's tobacco industry Cigarettes & roll your own tobacco Ingredients The health risks of smoking E-cigarettes and New Categories Home Our Industry & Products E-cigarettes and New Categories Explore our world British American Tobacco is one of the world’s most international businesses and many of its Group companies have their own websites. @BATA_Media BAT Australia @BATA_Media Reports that the Illicit tobacco trade in Queensland is "exploding" with industry groups and police saying there ar… twitter.com/i/web/status/1… 19 Nov BAT Australia @BATA_Media Article from @the_chronicle_ further outlines the illegal tobacco issue facing Australia. "It’s a price point tha… twitter.com/i/web/status/1… 16 Oct Careers Your difference could make all the difference. Visit the bat-careers website to find out more about what it's like to work with us and search and apply for jobs. www.bat-careers.com Contact us British American Tobacco Australia Locked Bag 6000, Potts Point NSW 1335 Australia T: +61 29370 1500 Accessibility Conditions of use Privacy Statement Credit Privacy Statement Cookie policy Site map © British American Tobacco Australia