The Global Cloud Based Agency what we do who we are BLOG About UP CONTACT What we do Who we are UP THERE, EVERYWHERE Facebook Twitter LinkedIn YouTube Google+ What we do We make the complex simple to understand Brand & Identity, Communications, Public Relations, Digital & Social, Sound & Image Client: Sigtuna Work: Brand & Identity, Communications, Public Relations, Digital & Social, Sound & Image Want to learn more? Get the full case study of our work for the town of Sigtuna by submitting your email address here. Identity, website & social media Client: AAAS – The American Association for the Advancement of Science Work: Identity, website & social media Want to learn more? Get the full case study of the work we did for AAAS by submitting your email address here. OUR SERVICES Brand & Identity, Website design, Video, Public Relations, Communications Client: Airport City Stockholm Work: Brand & Identity, Website design, Video, Public Relations, Communications Want to learn more? Get the full case study of the Airport City Stockholm project by submitting your email address here. What's UP Identity, Naming & Logo Design Client: Ericsson - NEST Work: Identity, Naming & Logo Design Want to learn more? Get the full case study the naming work for Ericsson by submitting your email address here. Why choose UP? Place Branding and Marketing Book by Julian Stubbs Client: Wish You Were Here Work: Place Branding and Marketing Book by Julian Stubbs Want to learn more? To download a sample of the Wish You Were Here book written by Julian Stubbs, please enter your email address here. Brand, Identity & Positioning, Website, Video, Sales Materials Client: Netsize Work: Brand, Identity & Positioning, Website, Video, Sales Materials Want to learn more? Get the full case study of the new Netsize branding project by submitting your email address here. Life Sciences, Microsite, Image Campaign Client: Gyros – Gyrolab Work: Life Sciences, Microsite, Image Campaign Want to learn more? Get the full case study of the work we did for Gyros by submitting your email address here. INBOUND MARKETING Destination Branding, Brand Strategy, Identity Client: Stockholm - The Capital of Scandinavia Work: Destination Branding, Brand Strategy, Identity Want to learn more? Read more about the work behind Stockholm – the Capital of Scandinavia, by submitting your email address here. Who we are We are a global collaborative creative team Copywriters Copywriters If it’s words with a meaning you’re after, at UP we have writers who deliver some of the very best. From specialised copywriters to journalists and editors, to proof readers. We believe what you say and how you say it is one of the most important brand carriers there is. We love words. Sydney, Australia Daniel Dasey Copy & Content Writer & Editor Daniel Dasey Sydney, Australia Copy & Content Writer & Editor Favorite hobby: When I’m not at my desk, you’ll find me surfing on my long board at wonderful Manly Beach. Dream project: I loved my time living in Sweden and I love surfing. So, maybe a Surf Sweden campaign! What gets you UP? Great communication, beautiful writing and spending time with my family. Brand Strategists Brand Strategists When it comes to mapping out how to get from A to Z, and meet the defined marketing goals, we have highly experienced brand strategists. People that work together with our clients and their brands, to help develop insightful thinking and strategic plans at both a domestic and international level. Gothenburg, Sweden Maria Lindberg Bogdan Art Director Maria Lindberg Bogdan Gothenburg, Sweden Art Director Favorite hobby: Dancing Dream project: Creating a concept or piece of communication that can be perceived by all five senses; sight, hearing, taste, smell and touch. What gets you UP? Music. It is as important as breathing. Digital Designers Digital Designers The people who create the front end look and feel of our clients digital presence. These specialists work across a variety of platforms and interface with our back end resources when developing web and digital solutions. Importantly our digital designers have to think and work globally, because that’s the world we live in (and love). Stockholm, Sweden Mats Renée Account Director & Strategist Mats Renée Stockholm, Sweden Account Director & Strategist Favorite hobby: Don’t have any. But there are loads of things I love to do! Dream project: The “Hillary Clinton for president” campaign (if she is a candidate) What gets you UP? The UP part, to work in the cloud Amsterdam, the Netherlands Ananda Groag Account Director Ananda Groag Amsterdam, the Netherlands Account Director Favorite hobby: Boogie! Dream project: Launch the next ‘Tony Chocoloney’ What gets you UP? Realising a winning way of working together in authenticity and trust Creative Talent Management Creative Talent Management Our head of creative talent management is the conductor of a global team. The person who helps make the UP System run 24/7. The person who builds the strongest teams with just the right skill sets and support. Some call him Alan. We call him a genius of creative orchestration. Wilmington, NC, USA Walter Lentfert E- Strategy, Marketing, Sales & Execution Walter Lentfert Wilmington, NC, USA E- Strategy, Marketing, Sales & Execution Favorite hobby: Work :-), Scuba Diving, Kids, fun with friends Dream project: What gets you UP? The question is more, what get's me down.. like falling out of a tree :-) Who are UP? Haarlem, the Netherlands Henry Bauke Gaastra Creative Designer Henry Bauke Gaastra Haarlem, the Netherlands Creative Designer Favorite hobby: Pencil and a white paper... Dream project: Designing Obama’s first election brand strategy. What gets you UP? Aiming to create better ideas in a world filled with good ones. Social Strategists Social Strategists We have a team of social media strategists located in key locations helping define strategies for our global clients to meet their social media objectives. A core part of this is of course our Content and Inbound Marketing approach. Content & Inbound Marketers Content & Inbound Marketers Content and Inbound is a core part our client communications planning and we have a team of people located in key global locations. Their aim is to orchestrate and produce high quality content on topics as wide ranging as place branding, life science, health, IT and sustainability. Driving high quality content is an everyday demand at UP. Hälsingland, Sweden Peter Mattsson Director & Film Creative Peter Mattsson Hälsingland, Sweden Director & Film Creative Favorite hobby: Hard thing when your favorit hobby is your work :) Creating film! Dream project: To document and film the first people on Mars (Maybe do a music video for David Bowie “Space Oddity” at the same time) What gets you UP? Being UPside down in a class 5 river with my river kayak. Art Directors Art Directors The people who create the visual side for our client projects. We look long and hard at the portfolios of the people we recruit as art directors. We’re looking for genuine talent, team players and people who bring real insight to their work. They also have to be people who are comfortable working in global teams and through our unique cloud based systems. Haarlem, the Netherlands Roupert Muller Social Media & Digital Strategist Roupert Muller Haarlem, the Netherlands Social Media & Digital Strategist Favorite hobby: Tennis Dream project: Creating an experience that puts a smile on people’s faces every single day of their lives. What gets you UP? People intrigue me. Fascinated by the seemingly impossible. Love fashion, design, photography Account Directors Account Directors The important interface with our clients. This is a global team with huge experience in running brand, communications and digital projects. They coordinate teams often located around the world and are the masters of our global cloud based tools. They will start jobs in Europe, move them to the US in the afternoon, and then back to Europe for the next morning. They thrive in our 24/7 cloud based world. Uppsala, Sweden Nigel Tooke Science Communicator Nigel Tooke Uppsala, Sweden Science Communicator Favorite hobby: Western horse riding and horsemanship Dream project: Communicating the science behind an innovation that has game-changing environmental benefits. What gets you UP? Getting the chance to distill complex ideas into 12 words or less. Bath, UK Mark Foster Copywriter Mark Foster Bath, UK Copywriter Favorite hobby: Chicken tickling. Dream project: Writer in residence for English cricket team. What gets you UP? Self-sufficiency in every aspect of life. Identity Experts Identity Experts With the world becoming ever more crowded with brands and communications, creating distinctive identity is a necessity nowadays. Identity lies at the heart of what UP does and we have a number of identity specialists who have worked with some of the biggest brands around. People who can help make identities stand out. Dubai, UAE Asra Eftekhari Account Director Asra Eftekhari Dubai, UAE Account Director Favorite hobby: Cooking and Photography Dream project: Having a meeting inside a spaceship in the space discussing how to brand and position our beautiful “Earth” between other planets. What gets you UP? Helping others, Making a difference, Challenge, Teamwork, Beauty, Quality, Anything called LIFE! Film Producers Film Producers Film is becoming ever more important in a 24/7 world when ideas have to be communicated in an instant and content and inbound marketing are becoming ever more vital. We have film producers and editors at UP and film is one of our core deliverables. Hamburg, Germany Monika Lehner Communications Strategist & Copywriter Monika Lehner Hamburg, Germany Communications Strategist & Copywriter Favorite hobby: Drawing words and pictures Dream project: Using art to facilitate organisational change What gets you UP? Understanding the world a little better through a story well told. Journalists Journalists We’re lucky because we have writers in all shapes and sizes, and none more important than our journalists. These guys get to the heart of a story with an honesty that makes people want to keep on reading. The area we are using our journalists mostly in nowadays is in our Content and Inbound Marketing programs for clients. Our scribes are a global lot and that’s the way our clients love them. 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