DESIGN THOUGHT LEADERSHIP PEOPLE NEWS ABOUT 中文 Celebrating 60 Years of Design + Innovation Search ABOUT OVERVIEW TIMELINE AWARDS LOCATIONS SUSTAINABILITY SOCIAL RESPONSIBILITY CAREERS NEWS CONNECT CONTACT LICENSING 22 June 2015 HOK’s Todd Bertsch Takes Dwell on Video Tour of Porsche Headquarters Todd Bertsch, design principal in HOK’s Atlanta office, describes how the design of Porsche Cars North America Experience Center and Headquarters captures the spirit of the brand. Highlights of Dwell’s interview with Todd Bertsch, ”the lead designer and chief visionary behind One Porsche Drive:” “We set out to create a building that has a spirit of one Porsche community and we feel like the building really achieves that.” “The poetry of the building is very timeless—a tradition of modernism about form and falling function. It’s very much a backdrop for this super high-energy environment that includes the Porsche cars on the track and the airplanes from the airport. It is not a static piece of architecture. Throughout the day, as the sun moves around the building, the light dances and creates different dimensions to the internal space.” “We really wanted to make a place where the brand is the highlight of the space with a simple palette of white and gray concrete, glass and metal panels. The Porsche automobiles are the jewels, the sparkle.” “They’re a very unique client. They have a very strong brand and a very strong history. Porsche’s decision to reinforce its roots and its commitment to the city is a key part of Atlanta’s moving forward into the future.” Dwell Latest News All HOK News HOK Quick Facts Events Media Contact Corinne Drobot Director of Public Relations +1 212 981 3754 corinne.drobot@hok.com For all other inquiries Contact Us HOK Network Blogs Life at HOK HOK BIM Solutions Blog Social Media HOK on Twitter HOK Sports + Recreation + Entertainment on Twitter HOK buildingSMART on Twitter HOK on Facebook HOK on LinkedIn HOK on YouTube HOK on Flickr HOK on Pinterest HOK on Delicious HOK on Google+ HOK on Issuu Subscribe Subscribe to HOK News via RSS Subscribe to HOK News Releases SHARE THIS PAGE Contact UsConnectNewsLicensing + Terms of Use + Privacy Copyright © 2015 HOK. All rights reserved.