company history collections altea world press room video contacts ita | eng man/woman collection spring/summer 2017 1/8 company Altea Altea is a character of the Greek mythology – the word means “the one who heals”. In botany the “Althaea officinalis” is a perennial plant belonging to the Malvaceae family with clusters of pale pink flowers and therapeutic properties. But to us Altea is above all a textile brand with a famous history and a seal certifying quality and elegance. 2/8 company philosophy Altea’s story shows a love for a quality production resulting in the handcrafted care in the realisation of a sartorial product, in the refinement and in the unmistakable taste in the selection of fabrics. It is a story which Altea is loyal to. It combines tradition and innovation and succeeds in facing the challenges of the third millennium. 3/8 company Altea’s style After concentrating his production on scarves and ties, with the turn of the century Altea launched the total look in menswear and ladieswear. It’s previous experience represents a plus, Altea’s know-how in printing fabrics and in combining colours is a fundamental feature defining what marks Altea’s collections: a creative playing in the combination of garments and accessories. 4/8 company shop floor In the age of delocalisation, the decision to keep styling and production in the area is a decision against the general trend and witnesses a steady link with the company tradition as well as the guarantee of the made in Italy quality. 5/8 company the site A 100 meter linear front facing the new exposition centre of Fiera Milano, a surface of 6000 sq. housing the company headquarters together with the production: the new Altea factory is the result of the ambitious project of the Sartori brothers, who decided to concentrate in a single place the jobs which were previously located in different areas of Northern Italy. 6/8 company interios 7/8 company interios 8/8 company site entrance 1/11 history the shop in via San Paolo late 19th century Milan, 1892. A new tie shop opened on the corner of via Verri and via Montenapoleone, in a part of the city that nearly a century later came to be the epicentre of world fashion... 2/11 history Giuseppe Sartori late 19th century Opened by Giuseppe Sartori, the shop is visited by the most sophisticated fin de siècle milanese clients. The atmosphere is one of understated elegance: dark wood, wax fragrance, tidy shelves. Tens and tens of boxes and drawers ready to reveal, when opened, the magnificence of the most sumptuous fabrics. 3/11 history Giuseppe Sartori Mister Sartori, a perceptive and enthusiastic man, is a pioneer of italian ties. Devoted to the search for quality and driven by an extraordinary good taste, he soon builds up a loyal clientele to whom he proposes ties in antique oriental brocades, carefully sewed by hand at the back of the shop. 4/11 history the 1920s During the 1920s, Felice Sartori returned from the war and following a brief apprenticeship as a salesman for the then well-known tie makers Covi & Bertoli, took over the shop from his father. It was during this period that he enlarged the tie-making business, including for sale to other shops. 5/11 history the 1930s The materials chosen were always the finest: the best silks from the weavers of Como, with colours and designs of exclusive quality. 6/11 history Sartori’s shop in Porta Romana the 1940s The retail business continues till the Second World War involving Felice’s sons, Celeste and Giuseppe Jr. 7/11 history Felice Sartori The events of the Second World War do not spare the Sartori’s family, which is forced to stop the retail business. At the end of the war, Giuseppe Jr succeeds in rejoining his family crossing over from France on foot: the saga goes on. 8/11 history 1946: birth of the Altea trademark In 1946 Felice Sartori and his sons set up a company with its business address at via Torquato Tasso 6, Milan, and published their first price list. They also decided to create a trade mark with a distinctive name: this was the birth of Altea, which was inspired by the plant of the same name with its splendid colours, beneficial effects, and unstoppable growth. 9/11 history Celeste Sartori Under the management of Celeste and Felice Sartori, Altea enjoyed 30 years of strong growth; Celeste opened up the company to the export sector, which gradually came to represent more than two thirds of the total sales volume, whilst Felice took charge of developing the Italian home market. 10/11 history Celeste Sartori In 1973 the new company head office at Via Bandello 8 is inaugurated. At the end of the 1980s the fourth generation takes over at the helm when Celeste’s sons, Luca and Michele Sartori, join the firm: the passion for silk runs in the family. 11/11 history Altea today Nowadays Altea is a dynamic and solid company successfully operating in a highly competitive market: a well-organized and flexible structure dealing with 3500 customers worldwide. 1/15 man collection spring/summer 2017 2/15 man collection spring/summer 2017 3/15 man collection spring/summer 2017 4/15 man collection spring/summer 2017 5/15 man collection spring/summer 2017 6/15 man collection spring/summer 2017 7/15 man collection spring/summer 2017 8/15 man collection spring/summer 2017 9/15 man collection spring/summer 2017 10/15 man collection spring/summer 2017 11/15 man collection spring/summer 2017 12/15 man collection spring/summer 2017 13/15 man collection spring/summer 2017 14/15 man collection spring/summer 2017 15/15 man collection spring/summer 2017 1/15 woman collection spring/summer 2017 2/15 woman collection spring/summer 2017 3/15 woman collection spring/summer 2017 4/15 woman collection spring/summer 2017 5/15 woman collection spring/summer 2017 6/15 woman collection spring/summer 2017 7/15 woman collection spring/summer 2017 8/15 woman collection spring/summer 2017 9/15 woman collection spring/summer 2017 10/15 woman collection spring/summer 2017 11/15 woman collection spring/summer 2017 12/15 woman collection spring/summer 2017 13/15 woman collection spring/summer 2017 14/15 woman collection spring/summer 2017 15/15 woman collection spring/summer 2017 1/15 woman collection spring/summer 2017 2/15 man collection spring/summer 2017 3/15 woman collection spring/summer 2017 4/15 man collection spring/summer 2017 5/15 woman collection spring/summer 2017 6/15 man collection spring/summer 2017 7/15 woman collection spring/summer 2017 8/15 man collection spring/summer 2017 9/15 woman collection spring/summer 2017 10/15 man collection spring/summer 2017 11/15 woman collection spring/summer 2017 12/15 man collection spring/summer 2017 13/15 woman collection spring/summer 2017 14/15 man collection spring/summer 2017 15/15 woman collection spring/summer 2017 1/11 showroom via Maffei, 14 Milan Via Maffei on the corner with via Clusone, one of the focal points of the fashion world in Milan. A building belonging to the industrial archaeology of the city: wide glass-walls, layered roofs, brick fronts. This space, which until recently used to house a prestigious design gallery, has been selected by Altea as its new home, a place where ideas and products of the company meet their public. 2/11 showroom via Maffei, 14 Milan 3/11 showroom via Maffei, 14 Milan 4/11 showroom via Maffei, 14 Milan 5/11 showroom via Maffei, 14 Milan 6/11 showroom via Maffei, 14 Milan 7/11 showroom via Maffei, 14 Milan 8/11 showroom via Maffei, 14 Milan 9/11 showroom via Maffei, 14 Milan 10/11 showroom via Maffei, 14 Milan 11/11 showroom via Maffei, 14 Milan The concept of opening, revisited with a european sensitivity and touch, has lead to the refurbishing and the fitting of the showroom: it is the window of a project, of a vision, not only an exposition place. 1/6 windows shop in shop, Shinsegae Main Department Store Seoul 2/6 windows shop in shop, Shinsegae Main Department Store Seoul 3/6 windows shop in shop, Shinsegae Main Department Store Seoul 4/6 windows shop in shop, Shinsegae Main Department Store Seoul 5/6 windows shop in shop, El Corte Ingles Madrid 6/6 windows shop in shop, El Corte Ingles Madrid 1/10 events Pitti Immagine Uomo Florence, June 2016 2/10 events Pitti Immagine Uomo Florence, June 2016 3/10 events Pitti Immagine Uomo Florence, June 2016 4/10 events Pitti Immagine Uomo Florence, June 2016 5/10 events Pitti Immagine Uomo Florence, June 2016 6/10 events Pitti Immagine Uomo Florence, June 2016 7/10 events Pitti Immagine Uomo Florence, June 2016 8/10 events Pitti Immagine Uomo Florence, June 2016 9/10 events Pitti Immagine Uomo Florence, June 2016 10/10 events Pitti Immagine Uomo Florence, June 2016 1/10 events Pitti Immagine Uomo Florence, January 2017 2/10 events Pitti Immagine Uomo Florence, January 2017 3/10 events Pitti Immagine Uomo Florence, January 2017 4/10 events Pitti Immagine Uomo Florence, January 2017 5/10 events Pitti Immagine Uomo Florence, January 2017 6/10 events Pitti Immagine Uomo Florence, January 2017 7/10 events Pitti Immagine Uomo Florence, January 2017 8/10 events Pitti Immagine Uomo Florence, January 2017 9/10 events Pitti Immagine Uomo Florence, January 2017 10/10 events Pitti Immagine Uomo Florence, January 2017 1/15 press room 2016 Posh 2/15 press room 2016 Fashion 3/15 press room 2016 Gentleman 4/15 press room 2016 Riders 5/15 press room 2016 Rundschau 6/15 press room 2016 How to spend it - Il Sole 24 Ore 7/15 press room 2016 Textil-Revue 8/15 press room 2016 TextilWirtschaft 9/15 press room 2015 beSpoke 10/15 press room 2015 The Escapist - Monocle 11/15 press room 2015 Monocle 12/15 press room 2015 Monocle 13/15 press room 2015 Monocle 14/15 press room 2015 Monocle 15/15 press room 2016 M Collections WWD 1/14 press room 2016 Maduro 2/14 press room 2016 Leon 3/14 press room 2016 Leon 4/14 press room 2016 Leon 5/14 press room 2015 Men’s Club 6/14 press room 2015 Men’s Ex 7/14 press room 2015 Men’s Ex 8/14 press room 2015 Men’s Ex 9/14 press room 2015 Mono 10/14 press room 2015 Leon 11/14 press room 2015 Men’s Club 12/14 press room 2015 Brutus 13/14 press room 2015 Croissant 14/14 press room 2014 Leon 1/12 press room 2016 Leon 2/12 press room 2016 Arena 3/12 press room 2015 Esquire 4/12 press room 2015 Marie Claire 5/12 press room 2015 Leon 6/12 press room 2015 Céci 7/12 press room 2015 Luel 8/12 press room 2015 Vogue 9/12 press room 2015 Arena 10/12 press room 2015 Harper’s Bazaar Man 11/12 press room 2015 In Style 12/12 press room 2015 Dazed&Confused 1/7 video backstage man collection 2/7 video backstage woman collection 3/7 video backstage man collection 4/7 video backstage woman collection 5/7 video backstage woman collection 6/7 video backstage man collection 7/7 video backstage woman collection Altea showroom via A. Maffei, 14 20135 Milano +39 02 45483686 +39 02 45483962 (fax) showroom@altea.com Altea press Rosa Tessa rosa.tessa@altea.com Altea company via Morandi, 4 20016 Pero Milano +39 02 36570301 +39 02 48193093 (fax) info@altea.com Altea S.r.l. corso Magenta, 56 20123 Milano C.F. e P.Iva 00716740154 disclaimer 1/2 contacts website design simone ciotola development martin cannas 2/2 credits