IBM® My IBM Site navigation Cognos Analytics Marketing analytics Revolutionize customer insights with IBM Cognos Analytics for smarter business Start at no cost Open a marketing dashboard Watch the Plan for Business Resilience virtual event on demand Rethink traditional ways of working in order to plan for expected and unexpected disruptions. Watch on demand today Read the blog Introduction Turn marketing insights into action Get a more accurate picture of your customer demands and use data to drive customer satisfaction. With IBM® Cognos® Analytics, you take advantage of built-in AI to ask plain-language questions and get better insights from data. Plus, you can optimize marketing investments with data-driven decisions. Open and interact with a live dashboard or report Previous 1/3 Visualize promotional marketing results See a sample dashboard that analyzes the performance of a marketing promotion. Map website traffic This sample dashboard leverages client-side mapping to display 2016 website visit data in California for the fictional Sample Outdoors Company website Next Discover the IBM Accelerator Catalog. Get started with sample data, dashboards, reports and more. View the catalog The All England Lawn Tennis Club “The All England Lawn Tennis Club relies on IBM to provide us with accurate and timely statistics and insights so we can tell the story of The Championships in the most compelling way.” Alexandra Willis, Head of Communications, Content & Digital, The All England Lawn Tennis Club Read the case study Get started Learn about the features Discover how to visualize data and share actionable insights across your organization to foster more data-driven decisions. Explore which cloud is right for you Cognos Analytics offers multiple deployment options. Learn more about the details and pricing for each option. Start at no cost Explore Cognos Analytics with this no cost cloud-based trial. No download required. Products & Solutions Top products & platforms Industries Artificial intelligence Blockchain Business operations Cloud computing Data & Analytics Hybrid cloud IT infrastructure Security Supply chain Learn about What is Hybrid Cloud? What is Artificial intelligence? What is Cloud Computing? What is Kubernetes? What are Containers? What is DevOps? What is Machine Learning? Popular links IBM Consulting Communities Developer education Support - Download fixes, updates & drivers IBM Research Partner with us - PartnerWorld Training - Courses Upcoming events & webinars About IBM Annual report Career opportunities Corporate social responsibility Diversity & inclusion Investor relations News & announcements Thought leadership Security, privacy & trust About IBM Select a country/region United States - English Argentina - Español Australia - English Austria - German Bangladesh - English Belgium/Luxembourg - English Brazil - Portuguese Bulgaria - English Canada - English Canada - French Chile - Spanish China - Chinese (Simplified) Colombia - Español Czech Republic - English Denmark - English Egypt - English Finland - English France - French Germany - German Hong Kong S.A.R. of China - English Hungary - English India - English Indonesia - English Ireland - English Israel - English Italy - Italian Japan - Japanese Kenya - English Korea, Republic of - Korean Kuwait - English Malaysia - English Mexico - Spanish Netherlands - English New Zealand - English Norway - English Oman - English Pakistan - English Peru - Spanish Philippines - English Poland - Polish Portugal - English Romania - English Russian Federation - Russian Saudi Arabia - Arabic Saudi Arabia - English Singapore - English South Africa - English Spain - Spanish Sri Lanka - English Sweden - English Switzerland - French Switzerland - German Taiwan - Chinese (Traditional) Thailand - English Turkey - Turkish Ukraine - English United Arab Emirates - Arabic United Arab Emirates - English United Kingdom - English Vietnam - English Afghanistan - English Algeria - French Angola - Portuguese Anguilla - English Antigua and Barbuda - English Aruba - English Bahamas - English Bahrain - English Barbados - English Belgium/Luxembourg - Dutch Belgium/Luxembourg - French Bermuda - English Bolivia - Spanish Botswana - English Brunei Darussalam - English Bulgaria - Bulgarian Burkina Faso - French Cambodia - English Cameroon - English Cameroon - French Cayman Islands - English Chad - French Congo - French Congo, The Democratic Republic of the - French Costa Rica - Spanish Croatia - Croatian Croatia - English Curacao - English Cyprus - English Czech Republic - Czech Denmark - Danish Dominica - English Ecuador - Spanish Estonia - English Estonia - Estonian Ethiopia - English Finland - Finnish Gabon - French Ghana - English Greece - English Greece - Greek Grenada - English Guyana - English Hungary - Hungarian Iraq - English Israel - Hebrew Ivory Coast - French Jamaica - English Jordan - English Kazakhstan - English Kazakhstan - Kazakh Latvia - English Latvia - Latvian Lebanon - English Libya - English Lithuania - English Lithuania - Lithuanian Madagascar - French Malawi - English Mauritius - English Mauritius - French Montserrat - English Morocco - French Mozambique - Portuguese Namibia - English Nepal - English Netherlands - Dutch Niger - French Nigeria - English Norway - Norwegian Paraguay - Spanish Portugal - Portuguese Qatar - English Romania - Romanian Saint Kitts and Nevis - English Saint Lucia - English Saint Vincent and the Grenadines - English Senegal - French Serbia - English Serbia - Serbian Seychelles - French Sierra Leone - English Slovakia - English Slovakia - Slovak Slovenia - English Slovenia - Slovenian Suriname - English Sweden - Swedish Tanzania, United Republic of - English Trinidad and Tobago - English Tunisia - French Turks and Caicos Islands - English Uganda - English Ukraine - Ukrainian Uruguay - Spanish Uzbekistan - English Uzbekistan - Uzbek Venezuela - Spanish Vietnam - Vietnamese Virgin Islands, British - English Yemen - English Zambia - English Zimbabwe - English United States - English Contact IBMPrivacyTerms of useAccessibilityCookie preferences