Home > Who We Serve > B2C Marketing B2C Marketing Leaders Take The Lead As An Empowered Champion Of Customer Obsession Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results. To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value. CHART A BOLD PATH TO SUCCESS English CHALLENGES YOU FACE Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways of distinguishing your brand and cementing customer loyalty, including: Competing against nontraditional entrants in an increasingly complex landscape. Reluctancy of the business to inject key customer insights into strategy. Securing budgets and demonstrating the value of marketing across the organization. Balancing quick wins against long-term ROI. Keeping pace with changing customer behaviors, including waning loyalty and technology demands. HOW FORRESTER HELPS YOU DRIVE BUSINESS RESULTS Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth. BOLD SOLUTIONS BUILT FOR YOU Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact. B2C Marketing Executives Blog Tendances Retail et eCommerce 2022 Thomas Husson 1 day ago Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce Read More See the future and gain a competitive advantage for 2022 Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide. GET THE GUIDE Blog Authenticité, marketing, et transformation durable. Thomas Husson 5 days ago Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz Read More Video Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth Mike Proulx 6 days ago New Forrester data shows a 13-point year-over-year increase in weekly usage of TikTok among US Gen Z youth (ages 12-17). Find out what's behind this continuing shift. Watch Now READ MORE INSIGHTS FOR B2C MARKETING LEADERS MEET A FEW OF OUR B2C MARKETING ANALYSTS Tina Moffett Principal Analyst Rusty Warner VP, Principal Analyst Shar VanBoskirk VP, Principal Analyst Jay Pattisall Principal Analyst Predictions 2022 Live Chart a bold path to success in 2022. Hear our predictions for the year ahead. 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