About us Investors Careers Contact us News & Polls All News Events Innovation & Knowledge All Media & Brand Communication Consumer & Shopper Customer Experience Society New Services Our Solutions All About us Who we are Our history Key figures Management Values Taking responsibility Privacy & Data Protection Ipsos in the world Investors (En) Careers Opportunities at Ipsos Professional vacancies Training & Development Contact us Taiwan Global / English Albania / Gjuha shqipe Algeria / Français Argentina / Español Australia / English Austria / Deutsch Bahrain / English Belgium / English Bolivia / Español Bosnia-Herzegovina / BS Bosnia-Herzegovina / EN Brazil / Português Bulgaria / Български Canada / English Canada / Français Chile / Español China / 简体中文 China / English Colombia / Español Costa Rica / Español Croatia / Hrvatski jezik Croatia / English Cyprus / English Czech Republic / český Denmark / Dansk Dominican Republic / ES Ecuador / Español Egypt / English El Salvador / Español France / Français Germany / Deutsch Ghana / English Greece / English Guatemala / Español Hong Kong / English Hungary / Magyar nyelv India / English Indonesia / English Iraq / English Ireland / English Israel / English Italy / Italiano Ivory Coast / Français Japan / 日本語 Jordan / English Kazakhstan / Pусский Kenya / English Kosovo / Gjuha shqipe Kosovo / Srpski Kuwait / English Lebanon / English Macedonia / Македонски јазик Macedonia / Gjuha shqipe Malaysia / English México / Español Montenegro / Montenegrin Morocco / Français Mozambique / English Netherlands / Nederlands Netherlands / English New Zealand / English Nigeria / English Norway / Norsk Pakistan / English Panama / Español Peru / Español Philippines / English Poland / Polski Portugal / Português Puerto Rico / English Qatar / English Romania / Română Romania / English Russia / Pусский Russia / English Saudi Arabia / English Senegal / Français Serbia / Srpski Singapore / English Slovakia / Slovenský Slovenia / Slovenščina Slovenia / English South Africa / English South Korea / 한국어 Spain / Español Sweden / Svenska Switzerland / English Taiwan / English Tanzania / English Thailand / English Tunisia / Français Turkey / Türkçe UAE / English Uganda / English Ukraine / Українська мова Ukraine / English United Kingdom / English United States / English Venezuela / Español Vietnam / English Zambia / English Consumer & Shopper 在數位浪潮下，品牌如何重新贏回消費者的心? ... 28 September 2018 Media & Brand Communication 四種方法讓敏捷研究成為創新的推手 ... 28 September 2018 Media & Brand Communication 百大影響力品牌全家首次進入前十名，7-11仍為零售通路品牌榜首 ... 13 July 2018 消費者中心：從態度到現實 消費者比過去更能影響他們與品牌之間的關係；他們的心聲事關重大，能對品牌的行為產生強大的影響。品牌必須學習更迅速地反應，並跟隨六個簡單而具決定性的準則。 More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour. Brands must learn to be increasingly agile and follow six simple and decisive principles. 27 August 2018 Customer Relationship 從行為科學角度來看繁忙世界裡的購買決策 章節2/2 我們已經看到了，較高的品牌顯著性會伴隨著較多的正面品牌連結與較少的負面品牌連結，但我們還未檢視品牌連結特定的性質：這些正面與負面的連結是由什麼組合而成？品牌連結較傾向於情感性還是功能性？為了回答這些問題，我們將分享三個市場領導品牌：蘋果、百威淡啤，以及另一個口腔護理領導品牌的研究結果。 We have seen that greater brand salience is accompanied by a greater number of positive associations and fewer negative associations but have yet to examine the specific nature of these associations. What do these positive and negative associations consist of? Are brand associations emotional or more functional? To shed light on the answers to these questions, we share our findings for three market leaders: Apple, Bud Light and the market leader in an oral care category. 22 June 2018 Neurosciences 從行為科學角度來看繁忙世界裡的購買決策 章節1/2 雖然我們總希望盡可能地充分思考、審慎做決定，但面對大量的資訊、總是不夠用的時間，加上有限的心智容量，將所有可得到的資訊納入考量並不是件實際、可行的事。取而代之，我們憑藉著片面的資訊做決定，這讓我們能迅速做出選擇，然後繼續下一個工作。 As much as we would like our decisions to be thoughtful and fully considered, the large amount of information, lack of time and our limited mental capacity make it difficult to do so. To consider all the available information would not be practical or possible. Instead, we base our decisions on singular pieces of information. 22 May 2018 Neurosciences Line首度擊敗Google，榮登台灣人心中最具影響力品牌！ 2018年益普索（Ipsos）的百大影響力品牌研究報告出爐囉！過去三年Google位居排名第一，而Line和Facebook在第二、第三名之間不分軒輊，今年Line首度擊敗蟬連三年榜首的Google，成為台灣人心中最具影響力品牌！在數位類別中，過去兩年來Instagram以驚人的幅度向上攀升，今年晉升到總榜第十二名，更成為千禧世代心中的第八名。而這次新加入評比的蝦皮購物則一舉拿下總榜第十三名，大勝排名三十一的競爭對手PChome。 5 July 2018 Brand Measurement 閱聽眾測量5.0 我們正在進入閱聽眾測量（Audience Measurement）的第五個時代。為適應瞬息萬變的媒體環境，測量方式正重新地被校準，全面理解受眾的需求也達到高峰。同時，在這個時代，比起技術上的障礙，經濟與政治更是阻礙進步的因素。 We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns. 22 May 2018 Media Measurement Ipsos Follow 有時我們接觸的資訊太多但我們的心智容量(mental capacity)有限，我們運用簡單的經驗或捷思法(Heuristics)以及片面的資訊來做出決定。... https://t.co/p7YuYJaBrR 3:29 PM - 27 September 2018 A global presence with 89 countries All countries SELECT AN AREA England At Ipsos, we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate and inspire clients to make smarter decisions. Do you have a business enquiry? Contact us Do you want to participate in a survey? Participate in a survey Global Media & Brand Expression Innovation & Brand Strategy Bringing Life to life Inspiring Better Healthcare Customer & Employee Relationships Social Research & Corporate Reputation Survey Management, Data Collection & Delivery Contact Press Investors Careers About us Legal Mentions Privacy & Data Protection Cookie policy Facebook Twitter © 2016 - 2018 Ipsos All Rights Reserved