AMI+PARTNERS Media Auditing Done Right HOME NEWS CONTACT LOGIN News Now TV vs. Nielsen “TV executives have been complaining about Nielsen for years, saying their shows have more viewers than they get credit for.” Network groups continue to pursue alternate forms of TV measurement. But what is the core motive behind this push? Advertisers must consider a very important question: “Who stands to benefit?” Share this: TwitterFacebookLinkedInMore November 15, 2021 Facebook’s Continued Bad Behavior At what point will advertisers stop rewarding Facebook with massive ad buys despite their continued bad behavior? We recognize Facebook is still a social media juggernaut, but their recent combined antics have left many advertisers with a sour taste in their mouths. Share this: TwitterFacebookLinkedInMore November 6, 2021 Facebook is down. What should we do tomorrow? As agencies scramble to make up for the fact that a large piece of their advertising budget is not live, the obvious course of action may be to increase their spend levels tomorrow. AMI forewarns to hold off on the budget increases because many advertisers would likely do the same, which will undoubtedly cause diminishing… Share this: TwitterFacebookLinkedInMore October 4, 2021 Nielsen Accreditation Hiatus – What Does This Mean for Advertisers What’s the Issue? MRC’s recent decision to withhold Nielsen’s accreditation has contributed to the growing confusion regarding consumer media consumption. Though Nielsen has fended off attempts by competitors to displaced them as the “gold standard”, this most recent issue portends much deeper and potentially long-lasting disruption to the media ecosystem. How Important is MRC Accreditation?… Share this: TwitterFacebookLinkedInMore September 10, 2021 Load more posts SEARCH FOLLOW US Follow Us More Links Privacy Policy ami+partners copyright 2020