Calculators Contact Us Register Login Prudential Financial Advice Pensions & Retirement Investments Funds Insurance Help for Existing Customers Why PruFund stands out from the crowd PruFund in a nutshell Here's some of the reasons we're proud of PruFund. bullet Spreads the risk of your investment over a number of different types of investments such as cash, bonds, property and shares. bullet Pools money from all investors – giving you greater buying power and also means you can access investments you couldn't as an individual. bullet Smooths some of the extreme short-term ups and downs of direct stock market investments. bullet Is invested in Prudential’s With-Profits fund, one of the largest With-Profits funds in the UK. bullet Avoiding harm to the planet. All of our funds aim to grow your money and deliver returns without harming the planet. Remember, the value of your investment can go down as well as up, so you might get back less than you put in. Learn more about how PruFund works with our introductory video; View transcript Our range of PruFund funds also aim to avoid harm… As well as offering a smoothed investment experience, our range of funds aim to avoid harming the planet whilst looking to provide competitive returns. When our experts look for places to invest your money, they aim to meet certain criteria. We aim to exclude investments in controversial weapons or gambling, and companies that violate the United Nations Global Compact on human rights and anti-corruption. They also look at three important factors when considering investments. These are environmental factors, things that help society and companies with robust controls (governance), these are known as Environmental, Social and Governance (ESG) considerations. A smooth way to invest your money bullet PruFund gives you access to a wide range of investments, so all of your eggs aren't in one basket. bullet Investment costs are charged but spread over many investors. bullet PruFund uses an established smoothing process, its aim is to smooth the extreme short-term ups and downs of markets. In certain circumstances smoothing may be suspended to protect those in the With-Profits Fund. bullet A choice of funds designed to suit different attitudes to risk and reward. bullet Managed by our experts. bullet Invested in by over 455,500 customers*. bullet Over £51.2bn currently invested*. bullet Available on a range of pensions, drawdowns, investments and ISAs. *as at Nov 2020 Remember, the value of your investment can go down as well as up, so you might get back less than you put in. PruFund Planet Range PruFund Risk Managed Range Aiming for competitive returns and a smoothed investment while proactively investing to create a better world for people and the planet. These funds are available through our Retirement Account. Learn more about our PruFund Planet Range If you are interested in learning more about our PruFund range and how you can invest, please speak to your financial adviser. If you don’t already have an adviser you can contact a financial adviser. Investing insights; Investing for beginners Market update and investment risks Guide to ISA Looking for help? Whether you’re facing some tough decisions now or you want to think about your future plans, financial advice can make a real difference. If you already have a financial adviser please speak to them directly. If you don't already have an adviser you can find one here. Find an adviser An impartial money advice website, set up by the government to help you. Visit www.moneyadviceservice.org.uk to find out more. Visit pensionwise.gov.uk, a free impartial guidance service from the government to help you understand your options at retirement. Visit www.hmrc.gov.uk to find out more information on tax rules and legislation which may affect you and your pension plans. 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