WHO IS IT HOW IT WORKS WHAT WE MEASURE AUDIENCES ANALYZED PUBLISHED DATA FAQ ETHICAL CODE What We Measure What is measured? Minute-by-minute television ratings related to programs, breaks and commercials broadcast by national and local broadcasters in Italy. The plays of the guests. Transmission methods: digital over the air (satellite and terrestrial) and cable. Listening to recorded and “reviewed” programs subsequently up to 7 days after being broadcast. The ratings of the families, intended as a nucleus of people who live together under the same roof and with the head of the family resident in Italy (Italian and / or foreign). Listen to individuals if they are present in the room where the television is located and are actually listening. What is NOT measured? All plays outside the main house and those of: all plays outside the main house children under 4 years of age collectivity. Auditel detects all the different transmission modes. DTT digital terrestrial TV Since 4 July 2012, Italy has been fully covered by digital broadcasts radiated over the air and decoded by external equipment (STB) or internal to the new televisions. Digital TV offers a number of benefits: Better sound and picture quality more channels available ability to view 16: 9 and high definition content possible user interaction with the programs on air access to public utility services, etc. Satellite TV Satellite television reaches viewers through radio waves transmitted by geostationary satellites and received by typical parabola-shaped antennas. To watch the programs, users must have "set-top-boxes" that will allow them to decrypt the pay TV signal or make the TV compatible with broadcasting standards (even in the case of "free" channels). Satellite TV was the first digital TV to spread in Italy, also thanks to the activities of major pay TV suppliers. The Auditel meter is connected to the SKY STBs by means of a cable (dongle) which collects the SERVICE INFORMATION of all the satellite platform programs through a specific serial port. Cable TV In addition to over the air, ie with radio waves, television images can also be transmitted with the coaxial cable. It is a telephone type connection, capable of carrying a large amount of information. Even more powerful than coaxial cable, for the amount of transferable information, optical fiber is the ideal support for cable television. The user must be connected directly, via cable, to the broadcaster. Users can take advantage of digital broadcasting and have an interactive relationship with the broadcaster. Video recording (VCR-DVD, PVR, MYSKY, ETC.) Now widespread in almost all families, these devices allow you to record and review programs. The resulting audience is measured by Auditel and re-attributed to the original program, up to 7 days after the broadcast. Other Equipment Play stations, DVDs, game consoles and other equipment that can be connected to the television are part of the Auditel survey. The meters detect when they are running. Auditel srl - www.auditel.it All rights reserved. Copyright © 2012/2018. RST MILAN 235357/6309/7 MILAN Chamber of Commerce 1164218 PI 07483650151 via Larga 11, 20122 Milan mail: auditel@auditel.it pec-mail: auditel@legalmail.it tel: +39 02 5829861 fax: +39 02 58298632 Press Office - Italcommunication Attilio Lombardi tel: +39 06 4742709 mail: pressoffice@auditel.it Press releases Search for Glossary Privacy Policy