Our market sites Svenska Tele2 has moved from a diverse telecom service company to a sharp mobile operator. Tele2 is the mobile operator that always provides the customer what they need for less. This aspiration is what made us successful in the first place, and it is deeply ingrained in Tele2’s corporate DNA, once formulated by Jan Stenbeck: “Tele2 is a challenger; a fast-mover; a company that always provides the best value, both for customers and for our shareholders.” Perceived price leadership has always been at the core of Tele2’s strategy. We shall be the clear leader in attracting and serving price-conscious consumers. But quality is equally important in offering what our customer need for less. In order to attract ever more demanding consumers, Tele2’s quality of service needs to be within striking distance of our tier 1 competitors. We invest continuously in order to achieve and maintain commercial quality in our networks, in customer service and in billing. Tele2 competes in an exceptionally fast-moving marketplace, where customer expectations are continually shifting. In other words, the definition of “What they need for less” can be elusive. Our sustained success is therefore dependent on maintaining an agile organisation, capable of spotting and taking advantage of both revenue-enhancing and cost-cutting opportunities quickly and effectively. This is why we are passionate about the Tele2 Way, which embodies our corporate values: Flexible, Open, Cost Conscious, Quality, Action and Challenge. These principles underpin Tele2’s corporate DNA and, taken together, they uphold our key operational capability of offering our customers what they need for less. Learn more about our strategy here Meet our company About Tele2 Career Media Investors Our Responsibility Explore our financials Financial Summary The Share Ownership Structure Reports Calendar Downloads Interim Report January - June 2016 Annual Report 2015 Download our EPS Logotype Financial Summary Download our Logo Guidlines Social media Twitter YouTube Flickr Slideshare LinkedIn Site Map About cookies on tele2.com

Our market sites Svenska ORGANISATION The President & CEO leads the work conducted by the company’s management and renders decisions in consultation with other senior executives in the Leadership Team. This group comprises the executive management of Tele2’s two most important countries and the market areas Central Europe and Eurasia, as well as executive management of the cross-functional professional fields as illustrated below. Meet our company About Tele2 Career Media Investors Our Responsibility Explore our financials Financial Summary The Share Ownership Structure Reports Calendar Downloads Interim Report January - June 2016 Annual Report 2015 Download our EPS Logotype Financial Summary Download our Logo Guidlines Social media Twitter YouTube Flickr Slideshare LinkedIn Site Map About cookies on tele2.com