United Kingdom | ) | ) Insights Aston Villa FC: Pitch Side Innovation Using Experience Commerce to Drive Sales 0 sales increase 0 traffic increase YOY 0 positive sentiment Play video inline Challenge As a club of the future, Aston Villa Football Club is committed to using technology to innovate, on and off the pitch. Following the announcement of its unique technical kit partnership with Fanatics, a global leader in performance sport garments and premium menswear brand LUKE 1977, the club challenged Isobar to create an immersive ecommerce experience to launch their new kit for the 2018 season. Solution Isobar developed a brand-new digital platform to launch the club's 2018/19 season kit, demonstrating their commitment to digital innovation. A microsite was created, which was accessible via a QR Code in the shape of the club’s iconic crest. This was the only place that fans were able to view the brand-new kit until 11am on Monday July 9th. The development of this new online experience helped to guide fans through the design process and illuminate the characters behind the strip. Result This site took the brands storytelling to the next level. Completely shoppable and interactive, the site allowed fans to take a 360 degree look at the new kit, as well as walk through the key elements of the shirt. The campaign generated a 750% sales increase, outperforming the last five seasons. Traffic increased year on year by 58% and resulted in 95% positive sentiment across social media. Over 50k users spent more than four minutes on the digital platform. Next Enabling a data-driven decisioning culture for Tesco Mobi... Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions. Read more Case Study: NOW TV Ireland embraces Adobe Campaign NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided ... Read more Policies Privacy Notice Cookie Notice Modern Slavery Statement Group Tax Strategy Gender Pay Gap Report Responsible Disclosure Contact Sitemap Connect Visit us on Instagram Visit us on Facebook Visit us on LinkedIn Visit us on Twitter Visit us on YouTube We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy. OK