Home CRM software: Customer Relationship Management Customer Relationship Management (CRM) or in English, Customer Relationship Management (CRM) aims to offer technological solutions to strengthen communication between the company and its customers in order to improve the relationship with customers, by automating different components of the customer relationship which are: Pre-sales : this is marketing, consisting of studying the market, that is to say the needs of customers and canvassing prospects. The analysis of the information collected on the customer allows the company to review its product range in order to meet its expectations more precisely. Enterprise Marketing Automation (EMA) thus consists of automating marketing campaigns. Sales: The automation of the Sales Forces Automation (SFA) consists of providing management tools to sales representatives in order to assist them in their prospecting efforts (management of contacts, appointments, reminders , but also help in the development of commercial proposals, etc.). Customer service management: the customer likes to feel known and recognized by the company and cannot bear having to recapitulate, at each contact, the history of his relationship with the company. After-sales: Consists of providing assistance to the customer, in particular by setting up call centers (generally called Call Centers, Help Desk or Hotlines) and by putting technical support information online. The object of Customer Relationship Management (CRM) is to be more attentive to the customer in order to meet his needs and to retain him . Keeping the data in your CRM software up to date is therefore essential . AZERTY is your single point of contact for the implementation of a CRM Solution in your organization , entirely based on the Web. This solution can therefore be viewed anywhere in the world by all authorized company employees. The customer is generally the main source of income for businesses. However, with the changes in the global economy, driven in particular by the integration of new technologies into Business-Customer relationships, competition is becoming increasingly fierce. Nowadays, customers can now afford to choose their suppliers, or switch suppliers with the click of a mouse. So what is it that makes a customer choose such and such a company over another? The customer selection criteria are multiple and can be: Financial criteria, Company reactivity criteria, Or more simply purely emotional criteria: Need to be listened to, need for recognition, etc. Thus, in an increasingly competitive world, companies wishing to increase their profits have several alternatives: Increase the margin on each customer Increase the number of customers Increase the customer's life cycle, that is to say, retain them. New technologies allow companies to get to know their customers better and gain their loyalty by using information about them in order to better understand their needs and therefore to better respond to them. Several studies have shown that retaining a customer costs 5 times less than prospecting for new ones. This is the reason why a large number of companies orient their strategy around the services offered to their customers. Login gold register to post comments Solutions Customer relationship management AZERTY Email Campaigns Websites & Portals AZERTY SMS Campaigns Web Social Marketing E-Commerce Stores Home AZERTY company Solutions Products Support They trust us Contacts Home NGANKAM Blog Contacts Produced by AZERTY Sarl AZERTY Sarl. Company 2.0 of Innovative Services. © 1998-2018 - All Rights Reserved for All Countries.