CASE ABOUT US NEWS PLUG Dear Friends & Shout wins Frölunda Torg. Published: February 11, 2016 At the beginning of October, the shopping center Frölunda Torg together with Engage Marketing invited 10 advertising agencies to a comprehensive procurement with the aim of finding a new overall advertising agency. The invited agencies were scrutinized from head to toe and finally the choice fell on Dear Friends & Shout. - With our size, it was important for us to really explore the terrain and invite the right agencies based on our set requirements profile. It has been hard work where the small details played the decisive role in the final choice. With the results in hand, we are convinced that we have found the best agency for us, says Johanne Gabrielson, Marketing & Information Manager at Frölunda Torg. Frölunda Torg left a record year behind, breaking both visitor and sales records in 2015. In 2016, the plans are to continue to grow with new exciting store and restaurant concepts for Gothenburgers. - Together with Dear Friends & Shout, we will manage, refine and continue to develop the trademark tax Frölunda Torg, Johanne Gabrielson continues. - We are incredibly happy for the trust and look forward to an eventful and exciting work together with Frölunda Torg. Fittingly, the shopping center turns 50 this year, and we can promise that no one will pass unnoticed, says Alexander Sintorn, Customer Manager at Dear Friends & Shout.

CASE ABOUT US NEWS PLUG Play video So good that you never want to step off Name: So good that you never want to step off Customer: Nettbuss - Bus4You Plug: Alexander Sintorn With its bus line Bus4you, Nettbuss offers high comfort at a low price. Bus4you focuses strongly on convenience and peace of mind and all buses have only three rows (one double row and one single row) with space in the middle of the double row. In addition, all buses have wireless internet. This gives you space to work (unlike regular double seats where it easily gets crowded) and relax in a different way than regular buses. They are usually cheaper than the train but more comfortable and work-friendly than regular buses. With a new communication concept developed for the bus line Bus4you, it was time to launch the new concept in an advertising campaign. The purpose of the campaign was to clarify the bus' unique product benefits and at the same time communicate the low price. We did this by producing a series of commercials that in a humorous way show that the bus is actually a little too good to get off, "So good that you never want to get off". Here we exaggerate the product benefits figuratively and literally with a low-key Roy Andersson humor. Production company: BZE Director: Kalle Breitholtz