ELLEN AB PROBIOTICS PRODUCTS ELLEN AB BOARD OF DIRECTORS PATENTS FINANCIAL INFO DISTRIBUTORS PRESS ROOM COMMENTS FROM THE CEO MANAGEMENT ORGANOGRAM HISTORY About Ellen AB Women's intimate health Women are paying more attention to their intimate health. The market segment for women's intimate health is growing - primarily in Europe and the USA, but also in Asia. What is more, the demand for products treated with probiotics (lactic acid bacteria) is intensifying throughout the world. This demand arises from the fact that our bodies no longer get lactobacillus through our food and we strip our bodies of these bacteria through our personal hygiene habits. The market for probiotic food and dietary supplements is growing as is the market for products treated with probiotics for intimate vaginal health, a trend that mimics the one for organic consumer products. Strong consumer awareness and interest for self-care and preventive healthcare permeates the market from a global perspective. The public knows more about the need for and use of lactic acid bacteria and organic products. Not only are people are more cautious when using antibiotics in order to reduce instances of antibiotic resistance, they are also conscious of the potentially positive effects of probiotics on the body's immune system during antibiotic treatments. These factors combined contribute to greater demand and market growth. Ellen in brief Ellen AB was founded in 2000 and is a Swedish biotech company that develops high-quality products that give a sense of wellbeing and address intimate health conditions. Specially designed for women's sensitive intimate areas, the products contain probiotics or have a high proportion of natural and organic ingredients. Ellen's products are sold by a finely tuned network of distributors, the majority of which are based in Europe. Its probiotic products are unique in the world and patent protected. In 2003, Ellen was the first company in the world to offer a tampon treated with lactic acid bacteria that restores the bacterial vaginal flora balance. Since then, ellen® tampon has been launched in several European countries and sells for some SEK 100 million in European pharmacies. In 2012, Ellen released a probiotic intimate cream based on the same combination of several probiotic strains (LN inside, LN®) as those used to treat the tampons. LN® bacteria are both preventive and restorative. New intimate care products will be launched that will enhance the company's unique probiotic product portfolio in 2014. In just a short period of time, Ellen has evolved from a one-product company to a multiple-product company with a portfolio comprised of several intimate care products that complement each other. Ellen's product portfolio Ellen's product portfolio currently includes two probiotic products that are unique in the world. Two organic intimate care products have been addeded to the portfolio in the autumn 2014, Ellen Intimate Cleansing Foam and Ellen Intimate Deo. ellen® Probiotic tampon In 2003 Ellen was the first company in the world to offer a tampon treated with probiotics and we are still alone in the market. The probiotic tampon distributes lactic acid bacteria (lactobacillus) in the vagina to sustain a healthy bacteria flora. The tampon is designed in-house and contains Lacto Naturel (LN®), a mix of lactic acid bacteria from Ellen's patented strains. The use of probiotics is what differentiates the product from regular tampons and it is specially designed to maintain a natural vaginal flora and help the body to maintain the balanced vaginal pH levels. The tampon is available in two forms, with or without an applicator. ellen® Probiotic Intimate Cream for External Use Dryness, irritation and unpleasant odour are all common vaginal complaints among women of all ages. Ellen's in-house developed intimate cream is a modern, easy-to-use intimate care for a broad target group. Developed specially to protect the sensitive skin and mucus membranes in the outer intimate area, it has properties that appeal to many women. Excessive genital hygiene means that many women wash away the natural, protective lactobacillus which dries out the area's sensitive skin and makes it more fragile. Ellen's intimate cream is different from standard intimate care products as it contains lactic acid bacteria and is based on vegetable fats and oils. ellen® Intimate Cleansing Foam is an in -house developed cleansing foam that contains eco-friendly, natural ingredients. The product has been dermatologically tested and the main ingredient is sage for its anti -inflam matory properties and capacity to neutralise unwanted odo urs. Foam is gentle r than liquid soap since less of the product is needed to clean the sensitive area. It can also be used as a shaving foam . ellen® Intimate Deo. Sweat glands are located in both the armpit and groin, and some people sweat profusely in both areas which can result in unwanted body odour. Ellen Intimate Deo is an in -house developed deodorant made of eco-friendly natural ingredients that has been dermatologically tested. Like the Intimate Wash Foam, the deodorant also contains sage for its anti -inflammatory properties and capacity to neutralise odours. The deodorant is aluminium free to protect the sensitive genital area and has low pH levels. ellen® Aqua Block Sport tampon. For active protection during swimming and sports. Protection against unwanted bacteria from water when swimming and protection during sport activities with very little menstruation fluid or discharge.Contains a hydrophobic barrier to prevent water from entering into vagina and thereby reduces the risk for infection or irritation caused by contaminated water or chlorine. Dermatologically tested. Marketing and sales Ellen's business model is to sell the company's products to consumers through local distributors. Distributors are responsible for ensuring that the products are correctly registered as well as for investing in marketing and sales activities in the local market. Ellen AB has signed distributor agreements that cover the markets in Europe and beyond. The company's marketing and sales activities now centre on generating sales and growth in the company's distributor network. Nine distributors active in 15 European countries generate Ellen's sales proceeds today. These nine are divided into two groups. The most important distributors are IPRAD, responsible for France and Belgium, Ellen AB responsible for Germany and Austria, and Navamedic, responsible for Ellen's "domestic market", Scandinavia. These three are Ellen's partner distributors. IPRAD, Ellen Vertriebs and Navamedic accounted for 79 per cent of Ellen's sales proceeds for 2015. Growth distributors include Bio-Tech in Hungary, Holbex in Poland, Casen Recordati in Spain, S&D Pharma in the Czech Republic and Slovakia, Tosama in Balkan, COrman for the intimate créme in France and Dolsan for Schweiz. Our growth distributors accounted for 15 per cent of Ellen's sales proceeds. Asia / Ellen Asia Ltd Ellen Asia Ltd. (Ellen Asia) is a subsidiary to Ellen AB, 70% owned by Ellen AB and 30% owned by Foundation Asia Pacific. Ellen Asia is responsible for sales activities in most parts of Asia, except Japan and India which are managed directly from Ellen AB. The company is registered in Hong Kong and has its business office in Beijing. In 2013 an agreement was signed between Ellen Asia Ltd and Zhongshengaijia, a subsidiary to Humanwell Healthcare Group, for the exclusive rights to ellen® probiotic tampons in China. Humanwell Healthcare Group (publ) is a pharmaceutical company that operates mostly in China and markets a broad range of prescription drugs, Chinese medicines and OTC products. The launch of ellen® probiotic tampons is scheduled to begin as soon as the product is registered in China. An agreement was also signed with DKSH for the rights to sell ellen® Probiotic Intimate Cream for external use in Thailand. Preparations are underway to launch the product in the market. Quality systems and Regulatory affairs Ellen is certified in accordance with ISO 13485 standards, which are regulatory requirements placed on companies that have a medical device registration. Ellen's probiotic tampon is registered as a Class IIa Medical Device in accordance with Annex V and VII of the Medical Device Directive. Home Contact Sitemap About Ellen AB Probiotics Products Share info Distributors login Ellen AB is certificated with ISO 13485:2003