Shop Now About Us Oura was founded in Finland with a singular focus: to improve the way we live our lives. We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and design. We are living in a world where healthcare is sick care. People are feeling worse, not better. At Oura, we know that you are the source of your truth. Health starts from understanding you. And great health starts with good sleep. So, we started a movement. Everyone is seeking a better quality of life. We are here to inspire people to be more aware of their mind and body, to take action, and feel fully alive. Ultimately, we want everyone to realize health as a daily practice. We are creating a future where people have the understanding and tools to practice their health through continuous access to accurate information and personalized guidance wrapped around their finger. That's why we exist to empower every person to own their inner potential. Our promise is that we will always meet every person, where they are—as they are—to help guide them on their journey to discovering what’s within. A better well-being for a life well lived. Our Values Not Me, We: Ubuntu We are one team. We embrace the diversity of our locations, perspectives, and experiences to succeed as one company. We each have a significant role to play, but we don’t win in silos. We learn from and support each other to be our collective best. We commit to this united mindset and inspire others to do the same. We know in order to succeed, we must do it together. We Aim Higher Good enough isn’t good enough—we want to be the best. We are bravely curious and optimistic about our ideas for the future, and exploration is in our DNA. We act with courage, challenge the status quo, take risks, and discover new. We execute with excellence. We Are Human First Humanity is present in all that we do—connecting with kindness and empathy. We build products and culture that celebrate and support uniqueness, inclusivity, and diversity, where everyone belongs. We meet people where they are, as they are, and prioritize accessibility. We Are Solution-Focused We solve problems and confront obstacles head on. For each problem we raise, we bring three ideas for how to solve it. We are honest even when it's uncomfortable. And when we disagree, we still commit. We Earn Trust If we say we’ll do something, we do it. We show up with integrity so our community and teammates know they can rely on our products, information, and perspective. We prioritize privacy and have a strong moral compass. We do the right thing, even when no one is looking. Receive the latest articles, tips, and offers from Oura Email Address We care about protecting your data. Read more in our Privacy Policy. The Pulse Blog My Account Help Sizing Oura on the web Oura for Business About Us Press Careers Contact © 2021 Ōura Health Oy. All Rights Reserved. ŌURA and OURA and Ō are trademarks of Ōura Health Oy and may not be used without permission. Terms & Conditions Privacy Policy IP Notice Accessibility We value your privacy. We use cookies on our site to enhance your experience, improve our site, and to deliver content and ads that are relevant to you. You can choose to accept all cookies by clicking Accept, or you can manage them individually by clicking Manage cookies, where you can read more. You can change your preferences at any time. ✕ Accept Manage cookies