HOME Our Transformation Delivering a smoke-free future OUR TRANSFORMATION Delivering a smoke-free future 31 Jul 2019 · 5 min read How long will Philip Morris International be in the cigarette business? Share this page Facebook Twitter LinkedIn Copy Mail We’ve built the world’s most successful cigarette company, with the world’s most popular and iconic brands. Now we’ve made the decision to go smoke-free. We are building PMI’s future on smoke-free products that—while not risk-free—are a far better choice than cigarette smoking. Indeed, our vision—shared by all at PMI—is that these products will one day replace cigarettes. PMI’s CEO Jacek Olczak Shares His Vision Of A Smoke-Free Future 6:31 Watch We are doing this because we should … We understand the millions of men and women who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice. We have a commitment to our employees and our shareholders, which we are fulfilling by pursuing this path to sustainable success. We have a commitment to society, which expects us to act responsibly. We are doing just that, by delivering a smoke-free future. … and because, with the backing of scientists, we now can. More than a decade ago, we set ourselves the goal of creating less harmful alternatives to cigarettes. Read more on PMI's transformation OUR TRANSFORMATION Our goal and strategies 3 min read SMOKE-FREE LIFE Top 15 myths about smoke-free alternatives: Frequently asked questions 5 min read Our transformation Thanks to the inventiveness and perseverance of our scientists and thousands of others at PMI—and an investment to date of over USD 8.1 billion in science-based innovation—we have done exactly that, developing breakthrough products that are smoke-free and enjoyable. These will be the PMI icons of our smoke-free future. Millions of men and women worldwide have already switched to our smoke-free products and given up cigarettes completely, and this is just the beginning. A smoke-free future is within our grasp. A focus on life sciences will accelerate transformation … … if conversations and debate center on data and scientific evidence—not on rhetoric and dogma, which will only mislead adult smokers and dissuade them from switching away from cigarettes, the most harmful form of nicotine delivery. … if governments create regulations that acknowledge these smoke-free products are better than continued smoking and encourage adults who would otherwise continue to smoke to switch to them. … if people—not politics—are at the center of policymaking. We’re creating a PMI that will be remembered for replacing cigarettes with a portfolio of revolutionary products. In these fast-changing times, you can always choose to do nothing. Instead, we’ve set a new course for the company—we have chosen to do something really big. OUR TRANSFORMATION Our goal and strategies People leading transformation PMI's transformation Are you thinking like a scientist? Share this article Facebook Twitter LinkedIn Mail More on our transformation PMI aims to become a majority smoke-free business by 2025 READ MORE Why cigarette sales are substantially declining in Japan READ MORE PREVIOUS page 1 page 2 page 3 page 4 page 5 page 6 NEXT Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainability Careers Our Business Who We Are Corporate Governance Our Standards Our Views Inclusion and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL