Utils Nav Careers News Events Contact Us Submit Our Companies Merkle | Comet Merkle | DBG Merkle | Periscopix Merkle | Sokrati axis41 Divisadero Aquila Insight China UK/Europe US / Global Our Work Blog What We Think All Thought Leadership Digital Marketing Report Marketing Imperatives Webinars Reports & Whitepapers Dossier Articles Books The Rise of the Platform Marketer Connected CRM What We Do We Solve Complex Marketing Challenges With Deep Industry Expertise See All Products & Services Featured Products M1 DataSource Who We Are China UK/Europe US / Global Our Companies Merkle | Comet Merkle | DBG Merkle | Periscopix Merkle | Sokrati axis41 Divisadero Aquila Insight Careers News Events Contact Us Main navigation Our Work Blog All Thought Leadership Digital Marketing Report Marketing Imperatives Webinars Reports & Whitepapers Dossier Articles Books The Rise of the Platform Marketer Connected CRM What We Think We Solve Complex Marketing Challenges With Deep Industry Expertise See All Products & Services Featured Products M1 DataSource What We Do Who We Are TRUTH IN DATA PROOF IN PERFORMANCE It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time. Learn More About Our Solutions Exclusive Resorts Website Redesign We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead. View Case Study See what else we're working on: LOGO LOGO LOGO Company Pulse Merkle Loyalty Solutions Named a Strong Performer among Customer Loyalty Solutions Merkle announced that Forrester Research, Inc., an independent research firm, ranked Merkle Loyalty Solutions, formerly 500friends, as a strong performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017. Read Press Release Latest from Our Blog The Five Levels of Personalization Decisioning Categories: Personalization Data-driven orchestration enables marketing to move personalization from one-to-many to one-to-one. Personalization is delivered via a hybrid of orchestration techniques. Merkle has categorized these techniques into an orchestration maturity model, with five levels of increasing effectiveness in people-based marketing decision making. Read Blog Post What the Change to Siri Search from Bing to Google Means for Paid Search Categories: Paid Search Apple ditched Bing for Google in Siri Search. How will this affect ad clicks? Read Blog Post Research Supports a Shift to Customer Centricity for Companies to Increase Market Share Categories: Customer Strategy Brands are continuing to focus on customer centricity and the strategies to gain share in the market. Whether it is organizing data around customers, anticipating the customer journey, or implementing addressability at scale, putting the customer first is an integral function for future growth. Read Blog Post See All Posts Tweets Tweets about #PlatformMKTR OR from:@merklecrm OR from:@merkle_craig OR from:@johnleemerkle OR from:@gallate See All Tweets Understanding Fidelity in Marketing Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions. Read More A/B Testing isn't Dead This guide covers practical steps for preparing A/B tests, where to get your data and how to use it, and ways to set measurable goals. Learn how to review results, to iterate tests with adjustments, and to actualize improvements from test data by moving winning experiences into production. Read More How Addressable Video Content Delivery Will Change the Game for M&E Advertisers As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery? Are they already there? Read More The Database is Still Here, but Moving to the Cloud The database has been at the center of direct marketing and marketing technology for more than 40 years. Its move to the cloud figures to maintain the basic value of the marketing database, while helping it evolve. 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