Contact us Who we are Main Navigation FUNDRAISING SUBSCRIPTIONS ANALYSIS AND BUSINESS INTELLIGENCE DIRECT PRIVACY ANALYSIS AND BUSINESS INTELLIGENCE Analysis is the beating heart of direct marketing. In Direct Channel every action is coded, tracked, measured and evaluated. Our analysts make their know-how available to publishers and non-profit organizations to study every relevant phenomenon in the life of subscribers and donors. Starting from well-structured CRMs, all the information is analyzed that makes it possible to create unique and targeted proposals for each customer. The purchasing behavior of each subscriber and each donor is analyzed to manage all communications in a personalized way: proposals for renewal, upselling and cross-selling for subscribers, gift upgrade proposals, conversion from one-off donor to regular or reconquest donor for fundraising. The information systems are developed in a proprietary way by Direct Channel to offer publishers and non-profit organizations the highest quality standard. Each Publisher can access their own dedicated portion and independently analyze the most significant data of their subscriber pool. Each Fundraiser will have a dedicated Business Intelligence available to analyze the most relevant phenomena of their DB and display them in excellent reporting. © Direct Channel SpA - PI: 08696660151 All literary and artistic property rights reserved. GOVERNANCE - Privacy - Privacy policy - Cookie Policy - Credits Direct Channel SpA is a company of the Mondadori Group Use of Cookies This site uses cookies necessary for its operation and for further purposes such as showing you content in line with your preferences and to measure the performance of the site itself. By clicking on "Accept" you consent to the use of cookies. If you want to deny all or part of the use of cookies, consult our "Cookie Policy" Learn more and customize Accept ×