COVID-19: Responding, Managing, and Leading During A Pandemic Get the latest insights and guidance for leaders to address the growing business and employee experience implications of COVID-19. Access now 1 2 SiriusDecisions empowers the world's leading marketing, sales and product professionals to make better decisions, execute with precision and accelerate growth. The SiriusPerspectives® blog features cutting-edge content focused on hot topics for B2B executives. We've got you covered with content to fit your schedule and depth of coverage to meet your needs. Join our team! SiriusDecisions believes the growth of the company is fueled by our people. Our Offerings Discover what's top of mind with marketing, sales and product leaders and the most popular areas of client focus we serve with data-driven insights, advice and a multitude of resources. View our disciplinesView all resources Our Business B2B leaders rely on us to facilitate business priorities and bring to light opportunities for driving sustainable revenue growth through functional alignment. B2B research Services designed for product, marketing and sales leaders to provide you and your team with our trusted research, advice, tools, templates and data to ensure best-in-class operational performance and organizational alignment. Research-Informed Consulting Our consultants are experienced practitioners in your field who apply SiriusDecisions thinking and tools to help solve the challenges you face via customized assessments, workshops and project engagements. Research-Enabled Learning Our learning courses are online modules designed to extend core concepts across teams to enable consistent knowledge, skills and language. SiriusDecisions Events SiriusDecisions events deliver the latest actionable insight, data and best practices to optimize B2B sales, marketing and product performance. We offer five types of events that cater to B2B leaders' specific needs. Learn more Who We Are SiriusDecisions believes that the growth of our company is fueled by the growth of our people. Our team members are talented, energetic and empowered to thrive. Get to know us Blog The SiriusPerspectives® blog features cutting-edge content focused on hot topics for B2B executives, new data findings and best practices in B2B marketing, sales and product organizations. Read our blog Events Our events bring B2B hot topics and priorities to life through live presentations of proprietary research, dynamic marketplaces, peer-to-peer interactions and virtual presentations. Choose which event is right for you Our Offerings Disciplines Channel Marketing Customer Engagement Demand and Account-Based Marketing Emerging Growth Marketing Emerging Growth Sales Marketing Executive Marketing Operations Portfolio Marketing Sales Enablement Sales Executive Sales Operations Portfolio Marketing Product Management Enabling Transformation Accelerating Your Revenue Engine Through Alignment Aligning Marketing and Sales Planning Calibrating Measurement to Create a Holistic View into Company Performance Digital Transformation Enhancing Brand and Customer Experience Global Campaign Strategy and Execution Managing Change in an On-Premises and Software-as-a-Service World Measuring the Impact of Marketing Investments Moving From Product to Solution Innovation Pivoting to a Larger Audience Segment Pivoting to a Smaller Audience Segment Product-Centric to Audience-Centric Transformation Our Business Research Services Research-Enabled Certification Command Center® Research-Informed Consulting SiriusTools® Who We Are Benefits Philanthropy Careers Blog SiriusDecisions Newsletters Newsroom Events Webcasts Forums Sponsorship .cls-1 { fill: none; } .cls-1, .cls-2 { stroke: #fff; } .cls-2 { fill: none; } Contact Us .cls-1 { fill: none; stroke: #fff; } .cls-2 { fill: none; } Search .cls-1 { fill: #fff; } .cls-2 { fill: none; stroke: #fff; stroke-miterlimit: 10; } Login Terms & Conditions Privacy Event Terms & Conditions © 2021 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. SiriusDecisions has been acquired by Forrester. We help business and technology leaders use customer obsession to accelerate growth. You will be redirected to Forrester.com shortly. Continue to Forrester.com We're Serious About Your Privacy We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Accept Cookies Cookie Settings