Log In (831) 786-1666 Home About Us What’s New Produce Safety Join the Alliance Contact Us Join the Alliance How the Alliance for Food and Farming Supports Its Members Who We Are The Alliance for Food and Farming is a non-profit organization formed in 1989 which represents organic and conventional farmers. Our mission is to deliver credible information to consumers about the safety of all fruits and vegetables. Our Cause We support consumer choice and increased consumption of fruits and vegetables by providing factual and science-based information to reassure them about the safety of all produce. Our Promise We will work diligently and passionately to communicate to consumers about the care and commitment taken by our members to provide an affordable and accessible supply of safe and healthy fruits and vegetables. We will actively counter misinformation which can result in increased safety fears among consumers and can discourage consumption of these healthy foods. What We Do A Unified Voice: Through the AFF, the industry speaks with one unified voice about produce safety with facts and information that directly reaches consumers. We Advocate On Your Behalf: The AFF’s Safe Fruits and Veggies Campaign achieves proven and tangible results. The AFF work is directly responsible for the diminished impact of well-funded campaigns, like the “Dirty Dozen” list release, which inaccurately disparages the most popular fruits and vegetables. Where this annual list release had previously enjoyed widespread and one-sided national media coverage, through the efforts of the Safe Fruits and Veggies campaign, today it struggles to achieve any mainstream media attention at all. The AFF takes on the tough questions so our members don’t have to. While the AFF handles the hard questions, companies and organizations can focus on promoting the good stuff, like nutrition, taste, new products and the benefits of consumption. We Build Knowledge: The AFF website and social media channels are valuable produce safety information resources. Our members can easily direct consumers, customers, media and nutrition communicators to the AFF sites when they receive produce safety questions or hear concerns. The AFF keeps its members informed. Over the last decade, our daily media monitoring report has become our members “go to” for a wide range of relevant articles and coverage that can impact their business or organization. We Create Networks: Over the last decade, we have built a strong network of scientists, media, nutrition communicators and consumers who help carry our messaging and information in a credible manner and with a broader reach. Our Value Supporting the AFF means you have one less thing to worry about. Whether you are a company, association or commodity board, when questions arise about residues and produce safety, you know the AFF will respond to correct misinformation and provide needed facts and science to reassure consumers about the safety of all fruits and vegetables. We’re the organization that other trade groups belong to and support. Why? Because it would be cost prohibitive for an individual association or commodity group to replicate what we do and what we’ve built. For one annual contribution, our members support an effective and proactive campaign that reassures consumers about their produce choices. Download PDF Learn more about our work at safefruitsandveggies.com or contact us at info[at]foodandfarming.info © The Alliance for Food and Farming. 2021. All Rights Reserved. Designed by t2 Marketing International.