Supply Chain Optimize partnerships with retailers and resellers to drive efficiency Home / Products / Supply Chain Evaluate and manage existing partnerships effectively by understanding how and what retailers and resellers are sourcing from distributors. Take control of negotiations with new suppliers and vendors by understanding how different channels are performing. Ensure your products are distributed efficiently to the highest potential retailers and resellers. Identify ways to improve the efficiency of sales force, distribution and network. gfknewron Predict AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Read more GfK Out-of-Home Panel Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers. Read more GfK Shopper Behavior Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle. Read more GfK Why2Buy Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior. Read more GfK Demand Forecasting Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts Read more GfK Market Intelligence: Supply Chain Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C Read more GfK Shopper Insight We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. Read more GfK Touchpoint Planner Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments. Read more SHOW MORE CONTACT US About GfK About GfK Supplier Press Contact GfK in your country Quick Links Product portfolio Insights Careers Blog Data partnership Legal Privacy notice Data protection Legal Sitemap Cookies Settings CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings