Odvod Media Work About How Team Contact Blog ••• Work why do you matter? In the hearts and minds of your audience, the simple, painful truth is that you don’t… or won’t – unless you stop the commodity approach to your brand and start injecting yourself into the bloodstream of modern crowd cultures by systematically weaving your story within theirs. Marketing your product, service or place is no longer just about crafting a compelling brand story – or barking your message louder than your competitors to gain the attention of an endlessly distracted audience. Competitive advantage is not gained through a website, advertisement or social media posting, but through an authentic, innovative and fervent brand promise with a defined focus and consistent, holistic delivery across all touch-points – from the grandest spectacle to the simplest gesture. We get it. And we can help. We provide marketing and communications services in the following areas: Research Strategy and Planning Branding and Positioning Communications and Design Digital Marketing Website Design and Development To view examples of our work, select an image below: About Us art of communication Situated in the Oliver neighbourhood of Edmonton, Odvod Media was founded in 1999 by Trudy Callaghan and the late Orville Chubb. With both principals coming from a previous business in the print industry, Odvod Media initially focused on printed communications. When clients started asking for Odvod’s communication expertise for websites, email campaigns and all forms of digital marketing, Odvod became a full-service multidisciplinary marketing and communications company. In 2005, the principals noted that Edmonton did not have a city magazine that reflected the Edmonton lifestyle. Odvod (through Odvod Publishing Inc.) published Avenue Edmonton successfully for 14 years, winning several editorial and art awards, including Alberta Magazine Publishers Association Magazine of the Year – twice. The magazine has been credited with changing the perception of Edmonton – most importantly in the eyes of its own residents. This endeavour has also sharpened Odvod Media’s abilities in writing, design and social media. But, perhaps the truly odd thing about our Edmonton-based marketing and creative firm of Odvod Media is that we refuse to follow the pattern of crafting an intriguing brand story only to have it lost in a noisy marketplace. We are experienced in giving that extra shove against the norms of conventional thought, which is pivotal to generating cultural relevance. It’s not about focusing on the platforms themselves to react to your audience, but about harnessing the tools, technologies and trends of every medium to engage the communities that propel them. It’s about the art of communication. How integrating your brand Whether looking to grab a foothold, gain market share or capture the interest and allegiance of new audiences, you know you need some help. We’ll show you which conventions to break and which novel ideas to target. From marketing strategy to full creative execution, implementation and management, Odvod Media will help you integrate your brand. Everywhere. That’s the language of leadership. Our Team Odvod Media is a collaborative environment. It has to be. Many of our projects have lengthy timelines (or impossibly short ones) so we have to work well together. We use an online, proprietary management system to track our work and to keep project members in the loop. We are in constant communication with one another, ensuring the best results from the best minds possible. Contact We work with leaders of organizations who know that brand is a strategic business asset. But, if you aren’t sure if you are ready to take a bold, creative step forward, don’t fret. Come talk to us for a no-obligation, no-fee discussion and we can decide together if we have a great fit. Name Email Subject Message Odvod Media Corp. 10221 123 Street NW Edmonton, Alberta T5N 1N3 780.451.1379 Privacy Policy © 2021 Odvod Media Corp. Blog The Importance of Process Process — we talk about it a lot in business, whether it be creating a process or following it. At Odvod, part of our name – MEDIA – even describes our process (see the “How” section of our website). But, what happens when process is not followed? What are the... Read More COVID-19 Notice Our office is operating with normal office hours Monday through Friday, though we are no longer accepting in-person meetings and are adhering to all recommendations set out by Alberta Health Services.