My Cart Contact Us East Ridge, TN 800.959.5432 Southern Honda Powersports What Our Customers Are Saying SORTING BY NEWEST FIRST 5 Star Overall Rating 9/27/21 Lisa and I we would like to thank our salesman Mr. Rick Davis for outstanding customer service. Even during these hard times, he kept us informed, worked with us, and delivered us our side by side the way we wanted. His knowledge and expertise was exceptional. We also had a pleasant experience with our finace officer Mr. Zac Schmidt. His professionalism, knowledge, and the interaction with us was great. We had traveled from out of state and after the long journey these two gentlemen went above and beyond to make us feel welcomed and important. We would like to express our positive experience we had at your dealership. Thank you. Frantisek and Lisa Frantisek Gregor, Ellisville, MS 5 Star Overall Rating 2/11/21 My buying experience was absolutely perfect from first contact over one month ago through the finalizing of the deal today. My salesperson, Bill Spearman, was honest, forthright, knowledgeable, friendly, and professional. We communicated via email, text and phone. Bill was accessible throughout the process and always quick to reply. There was no pressure at the dealership for any product or service for which I was not interested. The purchasing process was very efficient and the out-the-door price I was quoted was exactly what I paid. Im a happy buyer! -Anonymous 5 Star Overall Rating 1/22/21 Bill was excellent to work with!!! Always kept us well informed as we patiently waited for a pioneer to come in! -Anonymous 5 Star Overall Rating 12/1/20 I purchased a 2016 Honda Goldwing in November. The sales and financing were both 5 Stars as both were up front and honest to me. The Dealership gave me a great price. The dealership in Chattanooga was very clean and open and everyone was friendly and helpful. Sam Henderson, Huntsville, AL 5 Star Overall Rating 9/30/20 Gus Wolf was fantastic helping me over the phone before my drive up to the shop.Check with Gus,you cant go wrong. mike snow, foley, ALABAMA 5 Star Overall Rating 9/21/20 I dealt with Caleb Gordon on the purchase of a Used Honda VTX1300R. i made my deal with Caleb on the phone because I live 2 1/2 hours from Southern Powersports. He was very knowledgeable about the bike. after several phone conversations and text over several days he had provided me with answers to all of my questions and gave me all the information(along with pictures) i needed. I gave him a deposit to hold the bike until I could get there 3 days later to actually see and test drive the bike. I discovered after arriving that Caleb had given me very accurate answers to all of my questions. He had the bike sitting there for me and answered more questions that i had for him. he was very thorough and patient with me. My wife and I were very pleased with the whole buying experience. also, Tammy Pierre in the parts dept. was a big help and very knowledgeable with the Helmets and parts we needed. If i am in the market again i would not hesitate to drive the 2 1/2 hrs one way to deal with Caleb and Southern Powersports again. Thanks Caleb. September 19, 2020. David Keith Livesay, Jefferson City, TN 5 Star Overall Rating 7/16/20 Really great service and people were very helpful.... Mark Garner 5 Star Overall Rating 5/28/20 I purchased a 2020 Honda Rancher and got an amazing deal on the machine. Andrew contacted me right away after filling out the finance application online and got to work. He handled everything for me and would call to check in anytime he needed information or had a question. He set an appointment and even let me see my Rancher before it was taken out of the crate! If I could rate Andrews service ten stars I would do so. He was very friendly, informative, and honest with me during the whole purchase. I would definitely recommend anyone to this dealership and I would point them Andrews direction. He made the whole process quick and easy. Thank you so much! William Dawson, South Pittsburg, TN 5 Star Overall Rating 4/15/20 Drove past several dealerships to go to Southern Powersports. Best prices around and Mitch did great job on my numerous calls and texts to him. Also, Jordon did a great job with finance and service plan! Thanks again. Chris Weeks, Madison, ALABAMA 5 Star Overall Rating 12/6/19 My first new atv purchase couldnt have went any better. Friendly. Very knowledgeable staff. Ask and you will receive. Great inventory from bikes to dirt bikes, 4 wheelers and side by sides. Wheels, tires, lift kits, any other accessories you could want. If its not available, they place an order and its in within a week or so. Great people! Great store! Ben Cole, Aragon, GEORGIA 5 Star Overall Rating 4/5/19 I just want to thank Caleb Morgan and Cody Dyer for doing everything possible to get me my new Honda Talon 1000X. Very nice and professional guys. I wouldn't buy from any other dealer and will return to Caleb and Cody for any future purchases. STEVEN FREDERICK, SODDY DAISY, TENNESSEE 5 Star Overall Rating 10/9/18 Absolutely amazing service from start to finish. I applied for financing a little after 9PM on Friday and first thing Saturday I get a call telling me I am approved. I came in and Bill Spearman went out if his way to make sure I was taken care of. He was polite, knowledgeable, and funny. He really does care about his customers and makes sure the experience is fantastic from start to finish. I can not recommend him and Southern Honda enough! This is how you make a life long customer! Alex Shepard, Ringgold, GEORGIA 5 Star Overall Rating 9/26/18 We had a great experience I would recommend to everyone! Isaac Limehouse, Johns Island, SC 5 Star Overall Rating 9/26/18 I did most of the leg work on the phone with Adam. He answered any and all questions with superior knowledge of the ATV that I wanted, He was very polite and and returned my calls as soon as possible! My son and I drove from Charleston SC to Chattanooga to make our purchase. We were absolutely fascinated by the melt of off-road vehicles that they carried. Adam treated us with the utmost respect and worked diligently to see that we got what we wanted! Jordan was the finance lady that we deal with and she was absolutely wonderful, she explained everything to the tea and was very helpful and knowledgeable with our purchase! The staff was more than friendly no matter who we spoke with and they made the whole experience worth the 6 Hour drive .! I would recommend these guys to anybody in the market for an ATV or motorcycle! Thanks so much Adam and Jordan for your help ! Isaac Limehouse, Johns Island, SC 5 Star Overall Rating 7/22/18 Recently purchased a Honda Goldwing with a Hannigan Trike kit, everything was great. from sales service to financing. Justin was on point during the entire sale I would buy again -Anonymous 5 Star Overall Rating 7/13/18 i live in columbus ga. i priced a rancher 420 in columbus the only dealer said the cheapest he could go was 7500, plus tax. thats over 8000 dollars i drove to southern powersports in 3 hours and saved almost 2000 dollars. what they said on line for price was what i paid they were great . they answered all questions ,they were quick and and easy to work with.i was so impressed i got a hand full of their cards to pass around back home. if you want the best deal on a honda ,there is nowhere else.!!!!!! riley taylor, Columbus, GEORGIA 5 Star Overall Rating 2/27/18 I was looking for a 2018 Honda Goldwing and a friend recommended I check with this dealer, so I did. I call and asked, "can I get a number on a 2018 Honda Goldwing Tour", the salesman said sure, 30 seconds later he gave me the price. The price was considerably lower than anywhere else and I put a deposit down immediately. Unlike others, this dealership is very straightforward. They give you a price over the phone and you don't have to worry, they are serious. The price is the price: No hidden costs, fees, or add-ons. This was the easiest vehicle purchase I have ever made.. Bill Spearman (Salesman) and Melanie (Business Manager), were awesome! Remember this...Your buying from the largest Honda dealer in the country, so the business office can get a bit backed up on returning calls... Relax..if you made a deal with this dealer, it is a deal!! Good lucky and thanks to all! -Anonymous 5 Star Overall Rating 2/17/18 I just bought a 2018 Honda Goldwing Tour model through Southern Honda Power Sports of Chattanooga. I had shopped around extensively and this Dealership gave me the best OTD price by far! That was just the beginning! The sales person, Jennifer Moore, was a dream to work with along with Jordan McHugh in Finance. Very professional, detailed and when they said they'd get back to me about something, they did just that! When I arrived to receive my new bike, the whole staff was there to welcome and congratulate me, including the gentleman who took great care to wash and detail the bike just prior to my arrival! I felt like a celebrity! All in all it was a great buying experience and I will be proud to recommend Southern Power Sports to anyone looking to for a new ride or service on and existing ride! Dennis Bible Blairsville, GA -Anonymous 5 Star Overall Rating 12/26/17 I just want to Thank you for the service you provided for me today. First class, fast and friendly service. Thank you Mark Duncan for always being there for me and my family. Melissa Mathews, Cleveland, TN 5 Star Overall Rating 10/30/17 I had an issue in the field one day with my Rancher and I was stranded miles from camp. Called the dealer and they told me exactly what the problem was. Took the special tool out of the bag and fixed it right there and drove it back to camp. Thanks guys. Tony Villanova, Jackson, GEORGIA 5 Star Overall Rating 8/21/17 Gary Houser, Bristol, VIRGINIA 5 Star Overall Rating 8/16/17 Right when I walked into the door I was greeted by a friendly salesman who listened to everything I was looking for I'm a motorcycle. Being my first bike I had no idea if I liked cruisers or sport but after looking at a few I was shown a Honda sabre that fit me perfectly. I was able to get it at a great price and I learned a lot about bikes from my salesman. Whenever the time comes to trade in I'm definitely coming back here. Easton Porter, Ringgold, GS 5 Star Overall Rating 3/9/17 Calvin Steele worked hard to ensure we got the right vehicle for our needs and Mehgan Fox made the financing fast and painless. AAA staff, great prices and unbelievable selection / inventory. Thanks Shawn rodgers, Harrison, TN 5 Star Overall Rating 3/1/17 I am very please with the service I receive from Shawn in the parts dept.The gas gauge on my 2013 wing one week before the warranty ran out .HE had to order the part, Shawn took care of everything plus fill my gas tank to my sure it work . I live 90 miles from the dealership I have no problem going that far with this kind service I receive ,thanks Doug. Doug Spence, Jasper, GA 5 Star Overall Rating 2/18/17 Best buying experience I have ever had! Anthony Weaver is an amazing salesman and knows his stuff, which made the whole experience as smooth as possible. Great prices and professionalism second to none. Kyle Weaver, Knoxville, TN 5 Star Overall Rating 2/11/17 Brandon Webb, Woodville, AL 5 Star Overall Rating 2/7/17 Kevin helped me find the best atv to fit my husbands needs and wants. We had a great experience with southern Honda! Tera Crawley, Soddy daisy, TENNESSEE 5 Star Overall Rating 2/6/17 Cannot say enough, this was a very easy, very straight forward buying experience. No song and dance waste of time, just a solid, simple good deal. Ryan Daignault , in sales is awesome. I drove from 6 hours away and he stayed in touch with me, answered my calls and provided great info. Mehgan Fox, in finance, was first class too. Even the guy that helped me load the bike in the van was nice. Overall this is a first class dealer, and without any hesitation I would drive the 6 hours each way again. Jonathan Lane, Charlotte, NC 0 Star Overall Rating 1/21/17 Outstanding experience this morning at Southern Honda. This was the second time I had purchased a bike there. The crew, including; Roger Cooley, Bill Spearman, Ray Sheets, and Robby the Warehouse Manager, were friendly, knowledgeable, capable, and very efficient. They were also very professional and helpful in answering my many questions and accommodating my requests and schedule. Robby took great pains to be sure the bike was strapped down in a safe and secure manner in the back of my truck. You would've thought the bike belonged to him. He couldn't have been more diligent. I look forward to doing business with Southern Honda in the future. Bill A, Huntsville, ALABAMA 5 Star Overall Rating 1/14/17 Recently, after much thought I decided to purchase a trike. I searched several dealers for just the right fit for me. I have been riding GoldWings a long time so it was a no brainer to look for a trike. I submitted an inquiry to Southern Honda one evening and first thing the next morning I was contacted by Anthony Weaver. I told Anthony what I was looking for and the price range. He was on it right away. For several days we were in contact by phone. We discussed options from new to used to trikeing my bike. I always felt he was going to make it happen, just a matter of time. He stayed in touch and I never felt he had forgotten me. A couple days went by and "bam" a text message showed up with a picture of "my" trike. I made the deposit that day and two days later picked it up. Anthony was ready for me and I was in and out in two hours, trade, paperwork and everything. Anthony is a true professional that really does want to put you on "your" ride. He is particularly knowledgeable, answering every question, and most importantly, offering options. The entire process was outstanding... I have bought a lot of motorcycles in my life with this being the absolute best experience ever, with anyone. I just don't know how you can beat Southern Honda. Great Job, thanks Anthony for your effort. I truly appreciate it. Ron Janes, Franklin, NORTH CARO 5 Star Overall Rating 12/18/16 I would like to thank Anthony and Southern Honda for such a positive buying experience.I decided to purchase a motorcycle in November of 2015. After a year of searching, I purchased my new 2016 level 3 goldwing from Anthony at Southern Honda in Chattanooga, TN in November of 2016.During my search I considered new and used 2010-2016 Goldwings, Harleys, BMWs, Indians and Victorys. I viewed multiple online and offline locations. I contacted dealers all over the country as I was willing and able to travel anywhere in the US to get the bike. I contacted more than 30 dealerships in my quest for knowledge. During my search not a single sales rep could answer basic questions pertaining to goldwings, several dealerships did not even return my call. To say I was disappointed is an understatement until I contacted Anthony at Southern Honda.Anthony is an outstanding representative of the Honda products. Anthony was the only sales representative who was able to answer my questions. He was able to answer all my questions. I have a mechanical background and knowing how things work and how to take care of my machines is very important to me.Anthony always responded promptly to my inquiries. After speaking with Anthony via telephone, I trusted him. Which was critical as I was not familiar with and had never ridden a goldwing. During the purchase, I sought his expertise with the "add ons" (fog lights, pulsating headlight and taillight, wheel balancers, etc). Anthony helped me "deck" the bike out. He actually held the highway pegs in place so I could sit on the bike and see how they looked and how they would feel with for me. Anthony's customer service is unparalleled. I am impressed with all his recommendations, he knows his products!I highly recommend purchasing your new or used goldwing from Anthony at Southern Honda and having Anthony help you with all your aftermarket purchases. He is truly a professional.I enjoyed purchasing my Goldwing from Anthony and Southern Honda. I expect to purchase another one in 5-7 years. My first call will be to Anthony at Southern Honda.Thank you Anthony for a great buying experience. Kevin Baechle, Peachtree City, GA 5 Star Overall Rating 11/1/16 So this is a long story I will attempt to make somewhat short. Labor Day Weekend my 2014 GL1800 slid out from under me while riding in the mountains here in Colorado. It ended up being totaled after sliding over the end of a 5 foot diameter concrete culvert and landing on top of a lot of very large rocks in the ditch that lead into the culvert. I immediately began searching online for a replacement. I wanted another 2014 that was Black on Black. I searched a lot of Honda Dealerships. Not too many had the inventory of 2014 GL1800's that were new and in the color that I wanted. I landed onto Southern Honda Powersports' website. I found the bike I wanted, in the color that I wanted. Once I contacted them, Brian Abbott helped me get a buyer's order set up. The process was tough as this was a long diatance purchase and my lender was not certain on whether or not they could make the deal. After numerous phone calls between myself and Brian and myself and my lender, Southern Honda Powersports was able to make the deal happen. I was able to get a great price, the bike I wanted, with a couple of accessories. I flew down on a Saturday, Brian picked me up at the airport and we were able to finish the paper work and get me on the road back to Colorado. All I can say is the people at this store work very hard to earn your trust and your business. They have earned mine, that is a fact. So even if you are shopping from out of state, you owe it to yourself to call Brian Abbott, He can hook you up!!! Johnnie Groot, Longmont, COLORADO 5 Star Overall Rating 10/24/16 Heard about this place through word of mouth, so my wife and I paid a visit just to look around. It didn't take long to realize you can't beat Southern PowerSports prices and selections. We ended up leaving with 2 new ATV's! Bill Spearman was awesome to work with along with the services department and the people in financing! Can't wait to do business with these fine people again! Bobby Keaton, Lafayette, GA 5 Star Overall Rating 10/17/16 First let me say that I have been looking at the Honda F6B for 2 years and doing my research. When I saw the price out the door I couldn't believe it, so I had to call. I talked to Bill and he confirmed that was out the door no add-on's. It was hard to believe, I have called other dealers in GA, FL, AL, TN and no one could get close to the price, they all said that they had great financing. So after a day I called Bill back and told him what I wanted (F6B Deluxe, Grey)and he had one in stock, and I told him I would be up Saturday morning. He said he would reserve the bike. So Saturday Morning I left home and driving up I said to myself there must be a catch, no one could sell the bike at that price. I arrived at 9:00am and my bike was on the showroom. I meet Bill and he was true to his word, he was very helpful, explained the bike and options. I also found a few things that I wanted to add and the service department installed them for me. I was in by 9:00 and on the road by 11:00. All I have to say I am a life long customer, best buying experience I have ever had. Bill is the best and the whole staff. Also I took the bike to Biketoberfest, and have to say it was the best ride, most fun, I was smiling and laughing the whole way. Thanks everyone love the bike. Bruce Smith, Peachtree City, GA 5 Star Overall Rating 7/26/16 My fianc and I decided to buy a Goldwing vs. having a big wedding. We drove 9 hours to buy our new bike from Southern Honda in Chattanooga TN. The salesperson, Bill, was incredibly helpful and most accommodating to our requests. There was no haggling because we received a very fair price for the bike. There were no "add on fees" such as delivery or destination charges which made the long trip worth-the-while. The price he quoted us was what we paid for the bike out the door. Bill even answered questions we had during his "off time." Bill gave us his personal cell phone number and made me feel very comfortable about calling or texting with questions. We arrived at the dealership around 10am and he had us out the door, just after lunch, knowing we had a long journey back home. Bill was very thorough while going over the bike. Small nuances that would stump even the most expeienced rider was not over looked by Bill. He navigated our financing with Jennifer superbly. Bill even reached out after we left to make sure everything was ok and satisfactory. Most of all Bill was incredibly nice and friendly to both of us. Bill did his job, and did it very well. We would all be lucky if he had devoted and dedicated employees such as Bill. He made the entire ordeal easy! Thanks Bill, we love the bike. Pamela Hunt, Front Royal, VA 5 Star Overall Rating 7/22/15 I went to three other dealers, two in Georgia and one in Tennessee and was very underwhelmed with their add-on charges and lack of interest in helping me with the purchase. I stopped in to Southern Powersports found a huge selection and exactly the machine that I was looking for. Agreed to the much lower price and got financed and out the door in under two hours. Thanks to Joshua Frieday the Sales person, and Ashley Young the Finance Specialist. Thanks Guys, Great Job. Billy Wadsworth Billy Wadsworth, Buford, GA 5 Star Overall Rating 4/19/15 I bought my 2012 Honda Goldwing from the dealership and had a great time the staff was great and I love my bike ride it every day,so thanks southern Honda powwersports for all you did... larry sommerville, chatsworth, GA 5 Star Overall Rating 4/13/15 I had a great experience at Southern Honda when I went to Chattanooga TN to purchase my Honda Goldwing Trike.Kyle Downey the salesman was very courteous and professional at all times. I respected the fact that no one tried to push or bully me into buying more than I needed in order to run up sales on accessories.The sales manager, George was also helpful in making some decisions while I was there. Also I would like to thank Chas Schaerer the service manager for his help in getting the bike serviced and ready for me.Heather who did a great job of putting together all the paper work was very thorough in explaining the paperwork to be signed.I left there with a Honda Goldwing Trike and two new friends, Kyle & Chas.I had so much fun that day, I hated to leave ! "Ride to Live, Live to Ride" James Willis, Live Oak, FL 5 Star Overall Rating 4/6/15 Hard to find a better deal, I travel from Ft. Myers FL to buy my Honda ATV's and this year 250 dual sport. Great no hassle buying experience. Ask for Bill Spearman in sales and Wendy in Finance Dept. THANKS Rick rick lorenzo, estero, FL 5 Star Overall Rating 3/25/15 great website- hoping order is shipped so we can get this bike out asasp!!! g jarvis , saint augustine, FL 5 Star Overall Rating 3/25/15 Easy to use website. Will continue to purchase parts. Love the prices compared my town. B Ezell , Taylorsville, GA 5 Star Overall Rating 3/25/15 great service good price k ray , me, ME 5 Star Overall Rating 3/25/15 I have been VERY pleased with the service and support from Anthony. TX!!! S Ponce , Lexington, VA 5 Star Overall Rating 3/25/15 glad to find NLA Honda parts!!! J Calovich , Chapman, KS 5 Star Overall Rating 3/25/15 Hopefully this part is in stock? If so, this is the best site ever!!!!! Have checked several sites with no luck finding a replacement carb assembly. D Fonte , OFallon, MO 5 Star Overall Rating 3/25/15 great service fair prices t hayes , marianna, FL 5 Star Overall Rating 3/25/15 Good so far!! m esposito , Fallbrook, CA 5 Star Overall Rating 3/25/15 Easy peasy. R MacDonald , Hughson, CA 5 Star Overall Rating 3/25/15 Great. 2015-02-03 P Rickey , Waco, TX 5 Star Overall Rating 3/25/15 Great site, easy look up and Anthony was great in verifying the parts were correct. 2015-01-25 F Ulbrich , Springfield, MO 5 Star Overall Rating 3/25/15 easy, great stuff, thank you 2015-01-21 A Marmo , Seaford, NY 5 Star Overall Rating 3/25/15 Yall are great. Called the parts department to verify I had the right part # and they were very helpful. 2015-01-21 R McFalls , Clover, SC Experience the Southern Honda Powersports Difference! Shop NewShop Pre-Owned LOCATION Southern Honda Powersports 5330 Ringgold Road East Ridge, TN 37412 Phone: 423.867.7541 Toll-Free: 800.959.5432 Map & Hours + QUICK LINKS SHOWROOM NEW INVENTORY PRE-OWNED INVENTORY PARTS SERVICE CONTACT ABOUT US HOURS Monday Closed Tuesday 9:00 AM - 6:00 PM Wednesday 9:00 AM - 6:00 PM Thursday 9:00 AM - 6:00 PM Friday 9:00 AM - 6:00 PM Saturday 9:00 AM - 6:00 PM Sunday Closed CONNECT LIKE Like Southern Honda Powersports on Facebook! (opens in new window) FOLLOW Follow Southern Honda Powersports on Instagram! (opens in new window) FOLLOW Follow Southern Honda on YouTube! (opens in new window) Dealer Spike (opens in new window) COPYRIGHT© 2021 DEALER SPIKE ALL RIGHTS RESERVED POLICY | PRIVACY | TERMS | SITE MAP | ACCESSIBILITY