Sign In Subscribe PROGRAMMATIC AWARDS & HONORS AD TECH CES DATA & INSIGHTS DMEXCO EMERGING TECH THE FUTURE OF IDENTITY LEAD GENERATION NEXTECH PROGRAMMATIC Cinven Invests in Ad-Tech Outfit RTB House to Further U.S. Growth Private equity firm talks up potential inorganic growth opportunities Private equity firms have taken an increasing interest in ad tech in recent years. Getty Images By Ronan Shields JANUARY 14, 2019 Private equity investment in ad tech continued to gather steam with today’s announcement that Cinven has agreed to take a stake in Poland-based RTB House. It’s the latest in a long line of similar deals. RONAN SHIELDS @ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor. RECOMMENDED ARTICLES POPULAR NOW Why Ocean Spray Intentionally Labels Its Cranberry Sauce Upside-Down This Holiday Season, You Can Stay in the Grinch’s Mt. Crumpit Cave A Hilarious Old Spice Campaign Gives Veteran Actress Nia Long Her First Commercial How Deep Tech Can Help Brands Save The World An NBA Mascot Walks Into FedEx Asking for a New Job UPCOMING WEBINARS Using Branded Content to Influence Decision Making Tuesday, December 7, 2021 5 Ways to Maximize Campaign ROI Through Social and Media Insights Wednesday, December 8, 2021 Are Dynamic PMPs the Future of Media Trading? Thursday, December 9, 2021 Data Collaboration Is Critical to Cookieless Success Monday, December 13, 2021 Customer Growth in the Post-Cookie Future Wednesday, December 15, 2021 RELATED ARTICLES PROGRAMMATIC AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit By Ronan Shields PROGRAMMATIC The Trade Desk Rolls Out Its Unified ID to Take on the Walled Gardens By Ronan Shields PROGRAMMATIC Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers By Ronan Shields PROGRAMMATIC AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors By Ronan Shields MICROLEARNING View All It’s Time to Forget Cookies and Focus on People How to Use Video at Every Stage of the Customer Journey Understanding How Social Values Can Help Brands Build Trust and Make Connections Connected TV Enables Effective Audience-First Advertising YOU MIGHT LIKE 5 Ways Brands Can Better Connect With Gen Z By Max Pinas, Executive Creative Director, Dept The Renaissance of Contextual Targeting By Oracle Advertising How Data Collaboration Opens a World of Possibilities for Marketers By Maureen Noonan The Metaverse Explained By Dept Adweek is the leading source of news and insight serving the brand marketing ecosystem. ABOUT About Us Contact Us Media Kit Editorial Cal Sponsor Content Jobs SUBSCRIPTIONS Subscription Options Digital App FAQs Newsletters Customer Service EVENTS Awards & Honors Adweek Events Webinars On-Demand Webinars Trophies / Awards / Seals PUBLICATIONS Adweek Network RSS Back Issues Reprints / E-Prints ©2021 Adweek - All Rights Reserved. Do not sell my personal information Terms of Use Privacy Policy We Care About Your Privacy We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. We and our partners process data to provide: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors) I Accept Reject All Show Purposes FEEDBACK