WORK ABOUT SERVICES INSIGHTS Work> Elevating the Conversation Northern Arizona University Brand and enrollment campaign, media, communications portfolio, digital, print The Challenge Northern Arizona University, nestled on a campus in the beautiful mountain town of Flagstaff, has long been known for excellent teaching and strong programs in the environmental sciences. But NAU was struggling in an increasingly competitive marketplace: both out-of-state institutions and in-state public universities were becoming more aggressive in their recruiting efforts. The University engaged Lipman Hearne to help reverse a five-year trend in declining enrollment, raise awareness about NAU’s statewide presence, build internal pride, engage alumni and influencers, and take control of the NAU narrative. The Impact Total enrollment grew 7 percent, online enrollment grew 9 percent, and undergraduate enrollment grew 7.7 percent. PROJECT COMPONENTS Campaign theme Campaign strategy Messaging platform Out-of-home advertising Graphic identity Style guide Radio Microsite Viewbook Alumni magazine Media buying Video Sign up for our newsletter. Don't worry, we hate spam too—that's why we only send out monthly emails. First name Last name Email address LOCATION 200 S Michigan Ave Suite 1600 Chicago, IL 60604 312.356.8000 info@lipmanhearne.com FOLLOW US Twitter LinkedIn Instagram REACH OUT Contact Us Meet our Team Join our Team Marketing Partner for Visionary Organizations © 2021 Lipman Hearne Inc.

WORK ABOUT SERVICES INSIGHTS Work> Bragging Rights Valparaiso University Research, branding, website, print The Challenge Valpo needed to stem a decline in applications and increase enrollment—and it knew a brand and messaging centered on its strong sense of home and powerful community of scholars could do it. We began with extensive campus intake and competitor analysis. Our brand and messaging work allowed Valpo to make stronger introductions and hold deeper conversations. We redesigned the website to give prospects a place to connect with the community they would come to cherish. And we delivered workshops and training to ensure everyone was speaking effectively and with the same voice. The Impact A 22 percent increase in inquiries and a 15 percent increase in completed applications. PROJECT COMPONENTS Materials audit Competitive assessment Online surveys Validation testing Communications plan Brand platform Marketing strategy Print communications Information architecture Website design WordPress multisite theme development Content migration and site buildout Sign up for our newsletter. Don't worry, we hate spam too—that's why we only send out monthly emails. First name Last name Email address LOCATION 200 S Michigan Ave Suite 1600 Chicago, IL 60604 312.356.8000 info@lipmanhearne.com FOLLOW US Twitter LinkedIn Instagram REACH OUT Contact Us Meet our Team Join our Team Marketing Partner for Visionary Organizations © 2021 Lipman Hearne Inc.