Services Work People Careers News Contact FutureVision Offices EN This is How You SONIC SONIC 01/ The Challenge SONIC Drive-in had a heritage of innovation and today remains a unique business model. As customer expectations evolved, they saw an opportunity to improve the experience through the use of technology and the development of a new digital ecosystem. With over 90,000 drive-in stalls around the United States, and customers who made SONIC a part of their everyday routine, it was critical that a flagship digital experience would be built to enhance the brand’s core strengths and support an already quick, dependable dining experience. With mobile ordering quickly becoming standard for brands within the QSR category and demanded by customers, SONIC’s opportunity became clear - deliver a best-in-class mobile ordering experience that reinvented the idea of delivering food at the “speed of sound.” 02/ The Story The SONIC app had to take pressing the iconic red button and ordering through a drive-in stall speaker to a whole new level. With that in mind, the app was centered around the familiar red button and optimized for speed. This also applied to customizing an order, as SONIC prides itself on offering over 1 million different drink and food combos against their menu. With 90,000 drive-in stalls spread across the United States, the mobile app needed to be able to handle a plethora of connected screens at once, flawlessly communicating between the customer and the kitchen in real-time to ensure food was ordered and delivered fresh and fast. With upgraded, personalized service presented to the user in an easy-to-use experience, the execution of the mobile app was a resounding success for the brand. The real benefit has been in the shrinking wait times and higher repeat visits from customers. In the app’s short existence, sales are trending upward for orders placed online with more users signing up for the app every single day, and with Order Ahead tickets averaging 7% higher than non-order ahead tickets and with the average check-in-to-hop-out time is less than two minutes. 03/ Quote "Our new app helps make SONIC far more competitive as a brand. Having built the app and supporting digital platform from scratch, we are well positioned to rapidly create new business capabilities and interactions with our customers. This app places us amongst the most innovative brands in the QSR segment, and it will increase our ability to win market share in the communities we serve." - Doug Cook, Chief Enterprise Architect 04/ Quote "People don't get stuck in a line. We like to say the customers are “first in line, every time." - Jon Dorch, SONIC Drive-In’s VP, Integrated Customer Engagement Electronics Campaigns Products + Services Related You Seeing This This is Boca This Is Our Game Contact Us Global Austin, TX Berlin, Germany Buenos Aires, Argentina Chicago, IL London, UK Los Angeles, CA Melbourne, Australia New York, NY Portland, OR San Francisco, CA Santiago, Chile Shanghai, China Singapore, Singapore Sydney, Australia São Paulo, Brasil Tokyo, Japan Prospective Clients Alex Sehnaoui Global Chief Growth Officer alex.sehnaoui@rga.com Press & Media Relations Melanie Mahaffey Global Executive Director, Communications +1 512 736 6022 melanie.mahaffey@rga.com Careers at R/GA Apply to an open position or email us at careers@rga.com. © R/GA 2021 Services Work People Careers News Contact FutureVision Terms Privacy Cookies Modern Slavery Policy CCPA Privacy Notice This website uses cookies, including third-party cookies, which allow R/GA to obtain information about your visit to the website. Please click here to learn more about the cookies used on this website and how to change current settings if you do not agree. By continuing to use this website (clicking on a picture or link under this banner), you consent to the use of cookies. I Agree / Close