Life moves by subway Client Metro de Madrid CHALLENGE Living implies movement. Recovering normalcy involves recovering our mobility, not allowing our world to stop, that is what life consists of. This is something that we have learned the hard way in the last year. Metro wanted to create a campaign that would convey Metro's connection with Madrid. A relationship that goes beyond that of a simple transport. OUR IDEA We created the concept: "Life moves by Metro", highlighting our link with the Madrid Metro. A link that has been reinforced by confinement, mobility limitations or the storm Filomena. Because, whatever happened, we knew that Metro would be there, guaranteeing our mobility. A Metro that connects us with normality, even when nothing is normal. The campaign has a spot, recorded in different locations of the Metro network, which transmits energy and movement. All that life that covers kilometers of arteries, because, as the spot points out, Metro de Madrid is the heart of a city that refuses to stop beating. Because moving around Madrid, living Madrid, is moving by Metro. In addition to the spot, a wide display of pieces was created in print, digital and outdoor media. Where it has opted for illustration and animation, SEE ALL PROJECTS SUBSCRIBE TO OUR NEWSLETTER Do not miss the latest coolest news in the sector. What are you waiting for? Madrid: Calle Milan, 36 Lisbon: Av. Primeiro de Maio, 2640-531 grow@grow.es (+34) 913 886 146 Gossip Do not be shy Legal Notice - Conditions of use Privacy Policy Cookies policy © 2019 Grow Communication. All rights reserved. The GROW website uses cookies GROW uses third-party cookies to analyze the navigation of users who access our website. You can modify your settings: Allow selection Allow all cookies

SUBSCRIBE TO OUR NEWSLETTER Do not miss the latest coolest news in the sector. What are you waiting for? Madrid: Calle Milan, 36 Lisbon: Av. Primeiro de Maio, 2640-531 grow@grow.es (+34) 913 886 146 Gossip Do not be shy Legal Notice - Conditions of use Privacy Policy Cookies policy © 2019 Grow Communication. All rights reserved. The GROW website uses cookies GROW uses third-party cookies to analyze the navigation of users who access our website. You can modify your settings: Allow selection Allow all cookies

Come visit us Our head office is on Milan Street in the Arturo Soria neighborhood of Madrid. If you pass by, do not leave without visiting us and going in for a coffee. If you go to Portugal, they say that the coffee there is even better than here. MADRID Milan Street, 36 +34 913 886 146 grow@grow.es LISBON Av. Primeiro de Maio, 2640-531 +351 261 024 963 grow@grow.es SUBSCRIBE TO OUR NEWSLETTER Do not miss the latest coolest news in the sector. What are you waiting for? Madrid: Calle Milan, 36 Lisbon: Av. Primeiro de Maio, 2640-531 grow@grow.es (+34) 913 886 146 Gossip Do not be shy Legal Notice - Conditions of use Privacy Policy Cookies policy © 2019 Grow Communication. All rights reserved. The GROW website uses cookies GROW uses third-party cookies to analyze the navigation of users who access our website. You can modify your settings: Allow selection Allow all cookies