About UsRESULTScasesInsightsPeopleCarEersGet in touch 30% Up to 30% revenue growth and up to 20% cost reduction READ MORE 500 Over 500 projects in FT 500 companies since 2000 READ MORE 100K Over 100K outlet/distributor interviews in over 70 countries READ MORE The leading international consulting firm specialized in revenue growth management, route-to-market, and commercialization North AmericaEuropeAsiaSouth AmericaAfrica KEY SERVICES Revenue growth management Portfolio shaping Occasion-based marketing Consumer price optimization Route-to-market Sales force effectiveness Distribution optimization Logistics optimization Look of success Channel segmentation Channel-tailored service package Key accounts management SUCCESS STORIES Asia Look of success Accelerating e-commerce growth China’s e-commerce market is one of the most sophisticated marketplaces in the world. Our client sales team found itself struggling to keep up with the constant evolution in online platforms, models, customers, and intense competition. Proposals generated a potential increase in e-commerce market share from 19% to 30%. Europe Revenue growth management Revenue growth management in retail The client had a “cost-plus” pricing process which was not always consistent. Shoppers’ perceived value of the different products was ignored and there was not a clear price positioning. A new pricing strategy and an adjusted product offering were implemented. Changes increased EBITDA by 75%, keeping the same volume. North America Route-to-market Route-to-market strategy Few strong players dominated channels. The client failed to capture the full market potential, focusing on serving KA and neglecting a significant part of the fragmented market. The changes increased market share by 3pp in fragmented trade through an innovative customer segmentation and route-to-market approach. South America Route-to-market Building sustainable competitive advantage for a market leader A brewery with a dominant position in the market experienced poor growth in terms of turnover and profits. A new commercial RTM model was built, addressing the main challenges: capacity for acquiring new outlets, ability to develop sell-out, efficiency in the sell-in, etc. Volume increased by 10% and EBIT by 15%. Africa Look of success Commercial strategy in telecom The market had very poor penetration and was mainly composed of young people and those with very low income; nevertheless, overall, it was still a very dynamic market. The proposals generated an overall 7pp market share jump, 70% market share in rural areas, and the successful launch of an innovative youth offer. Asia Route-to-market Post-merger integration turnaround Following a merger between two of the industry's biggest players, poor financial performance was witnessed due to a decreasing market share and eroding margin within a mature/deflationary market. A new commercial strategy was created based on a clear RTM segmentation, focusing on service-level differentiation. featuRed insights Leading in turbulent times Peter Lorange The inspiring book by Peter Lorange Optimists have a bright future Peter Lorange Want to grow your business? Contact us to learn about how we can grow your business Ask the leaders Apply to Globalpraxis We are always looking for brilliant professionals who want to grow with us ApPly NOW Follow our LinkedIn page LinkedIn © 2016