ADVERTISERS PUBLISHERS PERFORMANCE LOGIN JOIN NOW Tappx launches world’s first contextual audiovisual advertising solution Barcelona, Spain – 18 May 2021 – Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content. Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale. Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences. Currently accessible via the Tappx SSP, Contextualize-It will soon migrate to the wider programmatic ecosystem, enabling advertisers to buy contextualized video campaigns for the very first time. In addition, it will be integrated into ad servers and SSPs, where it will serve as a vital source of contextual AV data. Contextualize-It is initially launching in Spain with video content platform PlayOn Content, which is working with leading publishers such as Huffington Post. Tappx is planning to internationally rollout Contextualize-It at a later date, pending strategic publisher agreements. Daniel Reina, CEO at Tappx, commented: “After two intensive years of research and development, Tappx is pleased to finally be releasing Contextualize-It with its first partner, PlayOn Content. The digital advertising industry faces an inflection point, with greater needs to satisfy consumer privacy. As we all venture into a “cookieless” digital advertising ecosystem, the contextual segmentation of ad campaigns is becoming much more prevalent, accurate and potent. With this nascent technology taking hold, advertisers are now afforded with a new model for the targeting and delivery of tailored ad content, that is independent of the need for personal consumer data points.” Tappx’s patent-pending Contextualize-It solution was part-funded by Horizon 2020, the biggest EU Research and Innovation programme in Europe. Video Player 00:00 01:11 For further information: Contextualize-It VISIT THE MEDIA CENTER More recent stories 21 September, 2021 Tappx Acquires PlayOn Content to Boost Publisher Video Strategies Read More 11 December, 2018 Tappx appoints David Lahoz Martin as lead Product Strategist Read More 11 December, 2019 Tappx to develop and launch the world’s first Programmatic Server-Side Ad Insertion platform for the digital TV advertising industry with backing from EU Horizon 2020 initiative Read More Integration guides Contact Press Work with us English Español (Spanish) © 2020 All rights reserved | Privacy & Cookies Policy | Legal | About Tappx Co-funded by the EU's Horizon 2020 programme We use own and third-party cookies to generate statistics on the use of the website in order to identify errors and improve the content and configuration of the website. We also use our own and third-party cookies to remember certain options you have chosen (language, for example) and to show you advertising related to your preferences, based on a profile drawn up from your browsing habits (for example, from the web pages you have visited). ACCEPT RejectCookies Policy