MARINE & INDUSTRYRETAILNEWS CAREERSABOUT US Electro Cirkel Electro Cirkel is a wholesaler specialising in high-quality lighting products and electronic equipment, materials and components. We supply these to the shipping and manufacturing industries. In addition, we supply various brands of light sources, including our own Calex brand, and related items to the retail sector. 1970 Since 1970 Location: Slaghekstraat, Rotterdam (near the Feyenoord stadium) Electro Cirkel was founded by Mr Van Soelen and his brother to supply ships and industry with electrical products. 1980 Relocation to a larger office Location: Piekstraat, Rotterdam The founders relocated to bigger premises with extra office space for the employees and more storage space for stock. At this time, the Electro Cirkel team consisted of 30 employees. 1987 Take over California Export Electro Cirkel acquires the company California Export (CALEX). This company specialised in navigation lights for ocean-going and inland waterway shipping. With this acquisition, Electro Cirkel became one of the biggest manufacturers of navigation lights. 1994 Lamp factory in Latvia was acquired for Calex Because Calex had already become Electro Cirkel’s brand for navigation lights in 1987, it was a small step to use this brand to enter the wider market for lighting. A lamp factory was purchased to produce functional lighting for the Calex brand. Up to 25 million lamps were produced here per year. 1994 Relocation to a larger office In the same year, Electro Cirkel relocated to its present premises on the Lyonstraat in Rotterdam. 1995 The founders distribute the shares in Electro Cirkel among their 5 children 1997 Production of lamps for Calex increases In cooperation with two Romanian factories, the production of lamps was increased to 200 million per year. 2000 Production for Calex relocates to Asia Production was moved to the Far East, where Calex lamps are currently produced by selected manufacturers. This enabled Electro Cirkel to efficiently produce a wider range of innovative light sources for Calex. 2012 Founding of MSW for shipping and offshore In order to provide the shipping industry with the best products, the most competitive prices and customer-oriented service, MSW was established in Houston, America, by three Rotterdam based companies. Electro Cirkel was one of these three. 2012 A change in management In the same year, brother and sister Rudolf and Angeniek, become shareholders and board members of Electro Cirkel. Under their leadership, the core activities of the family business, with a sharp focus on its own lamp brand Calex, shifted towards the retail market in Europe. 2016 Opening of International Purchase Office in China In order to achieve advantages in the sourcing, production and quality assurance of Calex products, Electro Cirkel opened an International Purchase Office in Zhejiang, China. The employees there take care of the communication between the Chinese manufacturers and suppliers on behalf of Electro Cirkel. 2016 Electro Cirkel splits into two divisions In this year, Electro Cirkel also divides the company into two divisions: Electro Cirkel Marine & Industry B.V. and Electro Cirkel Retail B.V. This is in order to better direct the future growth expectations for both divisions, and allow each to follow its own strategy. 2017 Founding of Calex Scandinavia 2018 Branding on Rotterdam based buildings In 2018 the brandname Calex was placed on two of the most unique and iconic Rotterdam based buildings the Euromast and Witte Huis! 2020 The 50th anniversary of Electro Cirkel 2020 Opening Calex Experience Center On October 2nd, the first Calex Experience Center officially opened its doors on the Coolsingel in Rotterdam. A temporary concept where everyone can be inspired by our complete collection. From functional lamps to various collections of decorative lighting and of course a complete Smart Home range. Everything under one roof. Our offices Rotterdam The Netherlands Lyonstraat 29 3047AJ Rotterdam The Netherlands PLAN ROUTE Zheijang China No. 70 Wulipai Road Wukan Town, Deqing County Zhejiang, China PLAN ROUTE Houston Texas, USA 5978 Armour Drive Houston, TX 77020 United States of America PLAN ROUTE Board of Directors Administration & Human Resources Operations Sales Marketing Logistics Want to know more about Electro Cirkel? GET IN TOUCH Electro Cirkel B.V. Lyonstraat 29 3047AJ Rotterdam The Netherlands Marine & Industry T +31 (0)10 316 50 00 F +31 (0)10 437 99 10 Retail T +31 (0)10 298 19 80 F +31 (0)10 437 99 10 Marine & Industry Markets Product groups Products Brochure (pageflip) Reseller request Sales Team Contact us Retail Markets Brands Products Brochure (pageflip) Reseller request Sales Team Contact us Electro Cirkel Electro Cirkel Quality Partnerships Careers News Calendar Contact us Receive the latest updates SUBSCRIBE Follow us © 2021 Electro CirkelDisclaimer