+33 4 42 32 84 00 Find us Who are we Products Our Occasions Other brands Parts & Maintenance Rentals News Contact Product search Looking for a specific product ? Product selector Find the right Yale cart for your application. Try our product selector. Launch now Find out more Newsletter subscription Subscribe to stay informed of our news and promotions! Be called back for free We will call you back very soon! Home page > News > Yale welcomes a new brand director: Return 07/13/2015 Yale welcomes a new brand director: To succeed Steve Ridgway, who retired at the end of March, Yale Europe Materials Handling has appointed Iain Friar as Brand Director. A native of Glasgow, Iain Friar has just joined the manufacturer of forklifts and material handling equipment after working at Symantec as product marketing manager for the Personal and Small Business division for the entire EMEA region. Previously, he held various positions at Epson, including manager of marketing services and manager of group products. He was notably responsible for the marketing of printing and projection products for individuals and businesses, point-of-sale systems and professional printing products. Iain has a Professional Diploma in Marketing from the Chartered Institute of Marketing. It was last February that he joined us at Yale. He has already attended the Logimat trade fair in Germany, met a number of dealers across the continent and was instrumental in the launch of the new Yale MP 16-22 pedestrian electric pallet truck series. Originally from Basingstoke and 47 years old, Iain is married with two children. He is also passionate about animated films. He replaces Steve Ridgway, who is stepping down as Brand Director to retire after 26 years with Yale. Iain is excited to take on his new role: "I look forward to the challenges that lie ahead. And I look forward to following in Steve's footsteps to continue to build brand awareness of Yale, deepen its range. products and, ultimately, help increase its market share. At Yale, we are fortunate to be able to rely on the continued development of new products and an extensive dealer network - these are exciting times for the company right now and I am happy to be a part of it. " “Quant à Steve Ridgway, il souligne : "les références d'Iain en disent long. Il dispose de bon nombre des compétences qui sont aujourd'hui requises pour réussir sa communication avec les clients. Il a également cette volonté qui, j'en suis persuadé, apportera un changement radical dans la notoriété de la marque dans toute la zone EMEA.” Quant à moi, j'ai passé des moments fantastiques à travailler dans une société de ce calibre. Au fil des années, plusieurs de mes collègues sont devenus de véritables amis et il va de soi qu'ils vont me manquer. Je souhaite beaucoup de succès à Iain dans ses nouvelles fonctions et je ne manquerai pas de suivre avec attention, confortablement assis dans mon fauteuil, l'évolution de la marque Yale." Et à Iain de conclure: "J'adresse à Steve mes meilleurs vœux pour sa retraite et je suis certain qu'il va apprécier de pouvoir passer davantage de temps avec son épouse, son fils et ses petits-enfants." Pour en savoir plus sur la gamme complète d'équipements de manutention de Yale, rendez-vous sur www.yale.com. Demande d'informations Contacts Nom de l'interlocuteur Votre numéro de téléphone Votre adresse e-mail Votre message Plan du site Nous trouver YALE DEALER WEBSITE SOLUTION G2A Manutention Bouches-du-Rhône - Agence de Marseille 220 avenue de Coulins 13420 GEMENOS +33 4 42 32 84 00 Concessionnaires Yale France G2A Manutention, Concessionnaires Yale Marseille P.IVA : FR50383679 180 © Copyright 2018. All rights reserved. Supplier | Cookie Notice | Website privacy policy