HELLO WORK CLIENTS TEAM BOOKS NEWS HET NIEUWSBLAD – BELIEVERS HET NIEUWSBLAD – BELIEVERS SITUATION We Belgians don’t show much faith in our national soccer team. Although we’re one of the best performing teams in the world, we’re still very critical on their chances of success. SOLUTION ‘Het Nieuwsblad’, one of the main newspapers in Flanders, wanted to encourage Belgians to show their support for the national team. So, we came up with “Believers”, stimulating people to believe in their team. The believer-campaign was linked to a 5-week subscription to ‘Het Nieuwsblad’. Because if we believe in the chances of our team, 5 euro is peanuts to be part of this unique experience. LDV United Rijnkaai 100 busA15 / De*Hangar 2000 Antwerpen Get directions M. info@ldv.be T. +32 3 229 29 29 Privacy Notice By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

HELLO WORK CLIENTS TEAM BOOKS NEWS MOOIMAKERS - USED PACK SHOTS MOOIMAKERS - USED PACK SHOTS SITUATION Nobody likes litter along the road or in public spaces, which consists for a large amount of empty soda bottles and cans. Ironically, lots of public billboards are used to advertise the same bottles and cans by showing refreshing packshots. Mooimakers, a public organization with governmental support that strives against littering, wants to convince people to stop throwing garbage in public spaces. Unfortunately, the motivation to pay attention to anti-littering campaigns is still rather low. SOLUTION We got the interest of the audience by simply doing what the others do: we used packshots. Introducing: ‘The Used Packshots’. And to ensure our campaign would get enough attention, we partnered up with the big fast-movers: Coca-Cola, Unilever and Spa. We asked them to share their reach for the sake of the anti-littering message. Then we created spin-offs of the original soda print campaigns: adapting the headlines, and displaying our posters right behind the original ones. That way, we urged people to throw their empties into the rubbish bin. The campaign was soon noticed by other big players who wanted to cooperate and consequently new brands joined the anti-litter movement. What started off as a regional campaign, evolved into a national story supported by three extra partnerships with Belgium’s major beer brands: Maes, Gordon and Jupiler. LDV United Rijnkaai 100 busA15 / De*Hangar 2000 Antwerpen Get directions M. info@ldv.be T. +32 3 229 29 29 Privacy Notice By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.