case studies > bp Driving awareness to rewards program through signage compliance. The challenge BP, one of the world’s leading fuel providers, operates more than 7000 retail fuel stations across the United States. BP partnered with Second To None to monitor signage compliance for a new credit card rewards program launching in select markets. The approach Auditors parked upon arrival and discretely photographed each pump to confirm whether required signs were displayed. Auditors counted the total number of pumps where any signage was missing, then walked into the station to make a purchase and look for the signage required to be on display at the register. Employee knowledge of the program was assessed during the purchase transaction. The results BP gained clear visibility to signage compliance they could quickly act on to ensure the investment in the new program was properly marketed and able to reach the maximum number of potential customers. related case studies our latest blog posts view all blog posts Top Best Practices for Grocery Curbside Pickup Services read more How Brands Can Measure Their Grocery Customer Experience in 2021 read more How a Better Brand Experience Turns Consumers into Loyal Customers read more (888) 4-CUSTJOY what we do industries about contact careers shopper login become a shopper case studies blog © 2021 SECOND TO NONE. ALL RIGHTS RESERVED. PRIVACY POLICY.