By continuing to use this site you agree to our cookies policy: I AGREE +44 (0)20 7766 9810 REQUEST DEMO CONTACT US HOME PLATFORMS YOU NEED TO COMPANY CUSTOMERS BLOG Centaur Media: Driving product development and achieving savings MON, 13 JUL 2015 Audience Engagement, Subscription Management, Complete Customer View, New Product Development In 2012 Centaur began looking for a single platform that would support and coordinate all of their various data platforms, support both digital and print fulfilment, and integrate properly with their different CMS platforms. DOWNLOAD To read the full case study, download the attached document. The company was the first client for Abacus e-Media’s new ADvance audience and subscription management solution, with the system going live in January 2013. As a result of this success the company is currently rolling ADvance out across its wider product portfolio. Since moving to ADvance, which the company runs in-house, Centaur has realised significant improvements in the time taken to set up and launch new products. In the past it would typically take about two months for a new product (such as a paid-for report on TheLawyer.com) to be developed by the individual system supplier’s staff; now it is done in-house and takes about a week including testing. ADvance is now embedded into the day to day operations of Centaur, running “our bread and butter services”. Subscription management has been streamlined, the registration barrier is working very effectively and corporate subscriptions are imminent. Our decision to adopt ADvance for fundamental business activities, when it was a brand new, untried system, could be described as brave. However it was definitely the right decision. Even now it is difficult to see anything else on the market which can cover the breadth of what ADvance does. To replicate its capabilities, we’d have to go back to using hybrid systems and components - which would obviously be a major backward step.” PETE MARTIN, HEAD OF AUDIENCE MANAGEMENT AND ANALYTICS To read the full case study, download the document at the top of the page. ADvance LEARN MORE ADvance brochure DOWNLOAD NOW Ian Eckert Ian is an award-winning journalist and online publisher with over fifteen years’ experience in digital media. He has held various strategic digital positions in the industry including board-level roles at CMP Information (now UBM) and TSL. Ian now runs the Audience Development business at Abacus e-Media. Tags access control APIs and connectors audience engagement awards branding bureau services complete customer view consultancy content management corporate subscriptions CPD digital strategy e-commerce and m-commerce email and newsletter broadcasting enterprise search solutions lead generation member bodies mobile and tablet solutions multichannel publishing new product development print fulfillment responsive web design subscription management system integration web design Blog Archive September 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 MORE… Subscribe We’d love to hear from you... REQUEST DEMOCONTACT US Get in touch Head office Chancery Exchange, 10 Furnival Street, London EC4A 1YH Email info@abacusemedia.com Switchboard +44 (0)20 7766 9810 AD Services +44 (0)20 8955 7000 Learn more ABOUT US PRESS CAREERS PRIVACY POLICY CONTACT US RESOURCE CENTRE COOKIE POLICY SITE MAP © Abacus e-Media 2014 All rights reserved 1 2 3 4 5