A fundamental principle to ensure product innovation is a continuous development, deep understanding of market needs and portfolio optimization. The life of an animal is always changing. To keep up with the different lifestyle and nutritional changes, we undertake our own research, follow FEDIAF (Fédération Européenne des Industries des Aliments pour Animaux Familiers) recommendations and also work closely with various veterinary institutions to stay one step ahead. This is to ensure our philosophy: providing a wide range of healthy pet food products to our customers. KEY INNOVATIONS NATURAL MEAT POUCH Consumer interest toward natural products is increasing. We have developed a wide range of recipes in the fastest growing pet food sub-category that has higher meat content and a balanced ratio of protein, fat, vitamins and minerals. It is not only made from high quality ingredients but it has a similar visual appearance to human food. PPF is the first company to introduce the Natural Meat Pouch in a dog portfolio in addition to the cat range. GRAIN FREE Pet parents want to feed their animals with more healthy and natural food that is closest to the one that they could consume in the wild. We have created a dry portfolio that contains a high level of fresh meat and the recipes do not contain cereal. These highly digestible grain free products are available for both cats and dogs. STERILIZED After sterilisation the cat's nutritional needs change, their energy requirements are reduced while their appetite increases. To help maintain the ideal body weight we developed a whole portfolio to give a special diet for cats. Our offer is unique in the market as you can choose not only dry but pouch alucup and can product categories. Customize cookies THE PROCESSING OF WHAT COOKIES DO YOU ACCEPT? Select 'Customize cookies' to learn more about the use of cookies or to disable cookies that are not required for this site to function. ACCEPT COOKIES Reject cookies INFORMATION CUSTOMIZE COOKIES EN V Close