celebrating another year with a new look Bankers Insurance Group turns 45 this year. That is huge. We have endured a constantly changing market, weathered many storms, adapted when needed, and grown when the opportunity arises. And we have been able to do it all because we work with extraordinary employees, agencies, and policyholders. Each year we go over what we've done right, what we could've done better, and maybe even what needs to change. While we know we work with amazing people, have great products, and provide exceptional customer service, we were able to identify some inconsistencies and the fact that we look just like every other Insurance Provider out there. So, we decided it was time for a rebrand! The Process A rebrand isn't just about changing a logo and a color palette. A lot more goes into it. The process included agency partners and policyholder interviews as well as competitor audits. As we went through the process, we found it very interesting that our competitors (and us) all looked and sounded the same. The trend in color was blue (meant to evoke trust, safety, and stability). So, we needed to stand out. The rebranding process would help us do just that and define who we are as a brand and then build an entire brand identity that reflects that. Our Brand Identity While Brand identity does include logos, typography, colors, and packaging, it also includes messaging in marketing material and customer service responses. The brand identity complements and reinforces a brand's existing reputation. One of the things Bankers Insurance Group does best is customer service, being the reliable neighbor that is there to help when it matters most. So, we took that and ran with it. We wanted to make sure the colors, tone of voice, and imagery depicted a friendlier, brighter side of insurance. What’s Changed Logo Our new logo uses the Enso, which symbolizes strength, enlightenment, and togetherness. It is inspired by our commitment to the community, longevity, and being there when it matters most. Old New Color The Bankers color palette is meant to evoke optimism, professionalism and sophistication. The Bankers Eggplant and Cream bring stability and reassurance. The bright pops of color bring optimism, modernity, and keep the brand fresh. Primary Colors HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 Secondary Colors HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 HEX: 4A3F4D RGB: 74, 63, 77 CMYK: 67, 70, 49, 38 PMS: 2363 Typography We selected the Noiche Sans Serif font as it reflects a clean, stable, and modern feel. Noiche Bold Italic Noiche bold italic is our primary headline font and should be used in all lower case. Noiche Medium Italic Noiche medium italic is our secondary headline font and should be used in all caps and tracked out. Noiche Medium Noiche medium is our body copy font and should be used in sentence case with a bit of space. Images Our visual style is optimistic, clean, modern, diverse, and sophisticated. Tone of Voice Is conversational, easy to read and understand. Friendly, humble, honest, practical. It's like talking to a friend you know and trust. The new tone goes against what you would think the traditional insurance talk would sound like. Website Old New A Bright Future There have been many changes within the past year and a half. And while some things are uncertain and challenges will always be present, we see a bright future ahead and believe this rebrand represents that. Connect with Us Facebook Twitter Linkedin Copyright © 2021 Bankers Insurance Group. A Bankers Financial Corporation Company Privacy Policy & Terms of Use | Your California Privacy Rights