Privacy Policy Have you heard the latest? Razorfish Study Finds 82% of Consumers Make Purchase Decisions with Purpose in Mind, Yet Brands Struggle to Put Purpose into Practice “The Truths, Myths and Nuances Behind Purpose,” a study Razorfish conducted with VICE Media, reveals Gen Z is 2x more likely than millennials to cite brands as having the power to make the world better. Razorfish | Vice Media Group • November 2021 Razorfish Purpose Summit: Connecting Purpose to Performance Join us Tuesday, November 16th for a thoughtful discussion with some of the world’s leading purpose-driven brands. September 2021 Razorfish is proud to be part of Publicis Groupe, named a Leader in the Forrester Wave™: Loyalty Service Providers Q3 2021. Publicis Groupe is named a leader with top scores in 15 criteria spanning omnichannel loyalty strategy, customers insights services, emotional loyalty measurement and use, and more. August 2021 Goodbye Cookies, Hello Brave New Data Frontier Online data is changing. How you will be able to target, acquire, and interact with your audience in the future is unpredictable and ever changing. It’s time to understand these changes and embrace them. The time to take control is now. July 2021 Consumers Hit Play on Interactive Ads "When it comes to marketing performance indicators like brand favorability, search intent, and purchase intent, interactive ads punch way above their weight class." Our own national media lead, Rob Silver and chief creative officer, Anthony Yell discussed their thoughts with the ANA. ANA Magazine • July 2021 How should you take advantage of the new Twitter products and features? Twitter has quietly been launching new features to continue it's evolution to help customers, creators and brands monetize and stay safe. What does it mean for your brand? Allie Eby & Matt Heindl, Social Content and Engagement Strategy • June 2021 Science Characterizes the Current State of America as “Obecity, USA” New Advocacy Campaign from Razorfish Aims to Raise Awareness of Urgent Public Health Crisis, Eradicate the Obesity Epidemic by 2040 May 2021 Razorfish Unites Art Lovers, Makers, Visionaries Through First-Ever Virtual Experience for SFMOMA’s Art Bash 2021 Razorfish partnered with The San Francisco Museum of Modern Art (SFMOMA) to launch its first all-virtual Art Bash. The museum’s biggest art-filled annual fundraiser will be reimagined as a free interactive event series spanning April 12–15 to connect, celebrate, create and engage through the world of contemporary art. April 2021 NFTs & Digital Ownership: Who Owns the Internet? The artist known as Beeple recently set a record for selling a NFT-minted digital artwork for $69 Million. Curious how NFTs could affect digital content and social commerce? We are. Andy McKernan & Cristina Lawrence • March 2021 Time For Your Brand to Join the Clubhouse Craze? Thought about how to use the new drop-in audio platform, Clubhouse, for your brand? Here's what to consider. Razorfish Social Team • March 2021 The Anti-Social Social Platform Many consumers have had enough of over-produced, all-too-prefect Instagram. Now, many photo lovers have found an answer. Matt Heindl, Senior Director, Social Content & Strategy • March 2021 Ethically Using Technology to Create Meaningful Moments Our own Augmented Reality lead and VP of Experience, Michelle Whitman, shares her thoughts about how to use technological advances in an ethical way to create meaningful moments. LBB Online • November 2020 Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October 2020 The 2020 Election Effect on Digital Marketing With the influx of political ads, marketers will have to fight for consumer attention this election cycle. Razorfish Media Quarterly • October 2020 Dove “Project #ShowUs” Wins Silver Global Effie for Shattering Stereotypical Depictions of Women in Media & Advertising Razorfish’s breakthrough campaign earns its 40th accolade for creating measurable, systemic change October 2020 “Everything That Can Be Digital, Will Be” Our Chief Creative Officer, Anthony Yell speaks to LBB’s Adam Bennett, in association with Adobe, about the advantages of creative data, the early days of the internet boom, and why our journey towards digital needn’t leave analog behind. LBB Online • September 2020 6 Female Executives on the Lifestyle Changes They’ll Keep Post-Pandemic The pandemic has fundamentally transformed how we live and work. Six leaders in the industry, including our very own Whitney Hutchinson, head of data & analytics, share what changes they plan to keep even after Covid-19 quarantine ends. Fast Company • July 2020 Zero Touch Technology Could Make it Safe to Use Elevators and ATMs Again So much of our life involves buttons and touchscreens, but what if you didn’t need to touch them? Fast Company • June 2020 stay hydrated Headquarters 375 Hudson Street Floor 9 New York, NY 10014 Say Hi hello@razorfish.com Social You can always find us on social. ©2021 Razorfish · All rights reserved · Privacy · Terms & Conditions