CLIENT LOGIN United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT INSIGHTS MUSIC 360 - 2015 HIGHLIGHTS MEDIA AND ENTERTAINMENT | 09-14-2015 Whether we’re in the car, at work, working out or surfing the web, we love listening to music. Ninety-one percent of the national population listens to music, spending more than 24 hours a week listening to their favorite tunes. While total listening figures are roughly the same as last year, how we access and engage with music is changing. Recorded music sales are down, but streaming is surging, listening on smartphones is increasing and interest in live music continues to grow, even when we can’t be there in person. YOU STREAM, I STREAM The streaming story continues to grow, with 75% of the population saying they listen to music online. When selecting a music streaming service, over 8 in 10 respondents cite cost and ease of use as the most important factors, followed by over 7 in 10 who say the song library is important. Tagged: CONSUMER | CPG AND RETAIL | MUSIC | AUDIENCE MEASUREMENT | RADIO To download, please provide us with a little information. Download RELATED NEWS Grow and Tell: As Children Age from Toddlers to Teens, Their Media Palate Changes Music Is Still the Soundtrack to Our Lives It's Prime Time, Do you Know Where Your Buyers Are? Media's Mega Users: Finding TV and Radio’s Biggest Fans on their Home Turf And the Award for Most Engaged Viewer Goes To… RELATED REPORTS The Total Audience Report: Q2 2015 Focusing On Our Strengths: Insights into the Christian Book Market State of the Media: Audio Today-A Focus on Medium and Small Market Radio Case Study: Weirdly Awesome, and Effective State of the Media: Audio Today-A Focus on Black and Hispanic Audiences Interested in learning more? Contact Us COMPANY INFO About Nielsen Investor Relations Nielsen Families Citizenship & Sustainability Press Room Careers Contact Us INSIGHTS Newswire Reports Top Ten & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing Mix Price and Promotion Product Development Reputation Management Segmentation Shopper Privacy Policy | Terms of Use | Site Map Copyright © 2015 The Nielsen Company. All Rights Reserved.