Menu About us We connect advertisers with sales partners We help brands attract new customers and sell more, while helping partners monetise their content and traffic. Our story As former colleagues, Simon Gustafson and Markus Bjernvall became acquainted with the online advertising space in the early 2000s. Affiliate marketing was on the rise, but the industry suffered a bad reputation due to a lack of transparency and poor user and customer experiences. With the mission of providing a transparent platform and delivering a better user experience with improved customer support, they established Adtraction in 2007. Simon and Markus were soon joined by Christian Longberg, Magnus Hagström and Marcus Danielsson, and to this day they form the core of the company. With roots in affiliate marketing, Adtraction’s business model has gradually evolved, adapting to new partner types and new technologies that facilitate more trackable, transparent and scalable partnerships. Since its establishment, Adtraction has grown to become the leading company in the Nordics in leveraging partners for marketing purposes, both in terms of revenue and number of clients. The company is headquartered in Stockholm, Sweden with local offices in Norway, Denmark, Finland, Spain, Germany, Poland, the UK, the Netherlands, Switzerland and Austria. Our history 2007 Adtraction was founded Adtraction was founded in Stockholm, Sweden by Markus and Simon, together with system developers Chrille, Mange and Marcus. As soon as the company was established, the development of our proprietary platform began. 2008 First advertiser signed The Adtraction platform was opened to external users and our first advertiser was signed. The very first transaction was tracked on November 19th 2008. Our platform 2007 Founded Conversions Advertisers 5 900 Partners Our values Our core values guide what we do as a company and as people Adtraction is built to create value for advertisers and partners. We firmly believe that following this principle is a winning formula not only for the development of Adtraction, but for progressing the industry as a whole. Transparency We are committed to be transparent. Transparency builds trust, and is essential in building strong, productive and lasting relationships. Support We strive to provide superior support both for advertisers and partners. With an average response time of less than 10 minutes we do our best to support our customers whenever needed. Local presence We want to be locally present. To us, local presence is key to establishing great relationships while gaining knowledge to ensure we deliver expert support in all our markets. Trusted by leading brands of all sizes Advertisers at Adtraction are leading brands who embrace partners as a vital part of their business strategy and online presence. Adtraction has allowed Fuel to introduce a host of e-commerce clients into the affiliate space in a straight-forward and really efficient way. Integrations tend to be very quick and any new challenges that our clients have presented have been resolved by the experienced team. SEVERIANO CATINDIG-STAGG Director at Fuel Performance Marketing The level of service we have been provided by Adtraction has been extraordinary. Not only do the team know their stuff they are incredibly personable and helpful with it too. I have never been more impressed by the level of knowledge and service by any other partner we have worked with and would not hesitate to recommend them. BEN JOHNS Managing Director at How Novel Our people Happy employees are good for business We believe that happy employees are good for business. Everyone at Adtraction does their best to facilitate a happy, healthy work environment. Want to join our diverse team and work with some of the most renowned brands? We are growing and are always interested in hiring the right people. View current vacancies Our presence Represented on the largest European markets Adtraction is expanding its presence around Europe and today we are represented in the largest European markets. Register as a partner, get in touch as an advertiser or view career opportunities Partners Advertisers Career Services Advertisers Partners Agencies Assets Resources Help Center API Privacy Policy Blog Company About us Careers Contact info@adtraction.com © 2021 ADTRACTION Sweden Norway Denmark Finland Poland Spain Netherlands Germany Switzerland Austria