COVID-19 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD Lexus A DIFFERENT KIND OF DECEMBER TO REMEMBER We helped produce a fully integrated 360 campaign, which featured two national broadcast spots, digital, print, out-of-home, and radio featuring Minnie Driver. “The Art of the Driveway” social extension brought muralists together to create inspiring messages at dealerships across the country, raising $100,000 for Toys for Tots. The campaign generated over 729 million earned impressions and extensive press including features in Forbes, Reuters, and The Washington Post. The campaign, along with strong incentives, helped lead to a spike in sales in November and December. LA 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 SF PO Box 1519 Fremont CA 94538 T 415.787.7492 NY 215 Park Avenue South, Suite 305 New York, NY 10003 T 646.979.8959 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD © IW GROUP PROPERTY 2021

COVID-19 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD IW Group #WASHTHEHATE As part of the #WashTheHate campaign, countless leaders, celebrities, and influencers like Tzi Ma (Mulan), Celia Au (Wu Assassins), and Carol Lim (Opening Ceremony) have shared their personal stories on the impact of the pandemic, while also encouraging everyone to wash their hands to help fight the virus. The campaign has transformed into a worldwide movement that has raised awareness about Covid-19-related discrimination against Asian Americans and encouraged solidarity across all communities. “The mission of this campaign is to get our stories out there and build a constructive dialogue with the public. We can’t be silent.” - Celia Au With original content across social platforms and wasthehate.com, the campaign has reached over 350 million people and has been covered in over 150 publications. Media outlets like The Associated Press, Time, Good Morning America, and ABC News have also taken notice. Moreover, influential community organizations, such as the Asian American Advertising Federation (3AF) and Asian Americans Advancing Justice (AAJC) have helped to amplify #WashTheHate’s message to the Asian community and beyond. LA 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 SF PO Box 1519 Fremont CA 94538 T 415.787.7492 NY 215 Park Avenue South, Suite 305 New York, NY 10003 T 646.979.8959 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD © IW GROUP PROPERTY 2021