Search Menu Customers ABOUT US Our businesses Bringing customers a great sports betting and gaming experience William Hill's Online business has been operating since 1998 We are one of the leading online betting and gaming providers to customers in the UK, Southern Europe and the Nordics. Our acquisition of Mr Green enhanced our European footprint and diversified our geographic reach. We also acquired a majority stake in the Colombia licensed operator Alfabet S.A.S. and have been awarded a licence in the province of Buenos Aires. More than three million customers gambled with Online last year and our customers have access to more than a million betting opportunities every week. Read about Online William Hill is a familiar presence on the UK high street, where it has been taking bets since 1966 As at 29 December 2020, we had 1,414 licensed betting offices (LBOs) nationwide. Following new regulations implemented on 1 April 2019, limiting machine stakes to £2 maximum and the effects of the Covid-19 pandemic, we remodelled our Retail estate, creating a sustainable business for the future. Our proprietary Self-Service Betting Terminals (SSBTs) are more widely available, with average density per shop increasing to 2.5. Our customers enjoy an omni-channel experience through our Plus scheme and with the customer service support of our Retail colleagues. Read about Retail William Hill US was created in 2012 by merging three small sports book operators under the William Hill brand In May 2018 the Supreme Court of the United States overturned the Professional and Amateur Sports Protection Act (PASPA), driving states to legalise and regulate sports betting and online gaming. We expanded our market-leading access to 26 states1 through our joint venture with Caesars Entertainment, following which 14 states were live at year-end2. William Hill has agreements with America’s leading sports media brands, CBS Sports and ESPN, which feature our US sports betting data and app. 1. When referring to states this includes Washington D.C.. 2. As at 29 December, 14 states were live. At the time of publication on 4 March 2021, 15 states were live with the addition of Virginia in February. Read about William Hill US Group net revenue of £1,324.3m By business division Online 61% Retail 26% US 13% Group net revenue of £1,324.3m By geographical market UK 64% International 23% US 13% Taken from William Hill PLC Full year results 2020. Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements. Registered Office: 1 Bedford Avenue, London, WC1B 3AU Reg No. 4212563 England and Wales Sustainable Approach Safer gambling Operating with integrity Customer Support Shop Locator Problem gambling support Customer Services Online and mobile Betting shops Follow us Copyright © William Hill 2021 | All Rights Reserved Modern Slavery Act statement | Privacy policy and cookies | Contacts | Customer services | Site by Comprend