INDUSTRIES CHEMICALS MARKETING FOR CHEMICAL MANUFACTURERS From environmental and OSHA requirements to global product consistency and resource concerns, the chemicals industry faces a host of complex challenges. And then there’s the competition, from specialty chemical companies to large commodity players. The chemicals industry is moving. We know the history and trends well enough to show you where it’s headed. ENGAGING WITH YOUR TECHNICAL AUDIENCE Buyers and influencers in the chemical market are highly degreed technical professionals. And this audience carries some weighty responsibilities—from management and customer service to the health and safety of their coworkers. That’s a lot to keep track of. So your marketing can be much more than hard data. It’s a powerful opportunity to build preference through relevant emotional appeals. RELATED EXPERIENCE NEED AN AGENCY? LET'S TALK BUSINESS WORK WITH US JOIN OUR TEAM ABOUT INDUSTRIES SERVICES WORK INSIGHTS CONTACT Copyright © 2021 Godfrey All Rights Reserved | Privacy Policy

INDUSTRIES HEAVY EQUIPMENT MARKETING FOR HEAVY EQUIPMENT In the heavy equipment industry, you’re selling a product with immediate human outcomes. People quite literally step inside your machines. But those end users who will inhabit your equipment are only part of the audience. We know what it takes to build a hard-working global brand that speaks to renters, buyers, contractors and end users alike. TALKING TO BUYERS AND END USERS Companies who purchase equipment want to know that your machines will run reliably, deliver a good total cost of ownership and yield high utilization rates. You also need to connect with the end user regarding increased productivity, machine versatility and potential fuel savings. We understand the needs of all your audiences. RELATED EXPERIENCE NEED AN AGENCY? LET'S TALK BUSINESS WORK WITH US JOIN OUR TEAM ABOUT INDUSTRIES SERVICES WORK INSIGHTS CONTACT Copyright © 2021 Godfrey All Rights Reserved | Privacy Policy