Ferrari Roma – Save The Children Ferrari Virtual All Terrain works with Ferrari to develop exclusive and impactful launch strategies for their newest releases. All campaigns are strategically designed to generate excitement and intrigue, while also delivering qualified leads that translate to sales. In 2020 while working on a launch strategy for the Ferrari Roma, we had to shift from a live tour to what became Ferrari’s first virtual launch. This year long campaign consisted of private gated events & high profile charitable and celebrity partnerships. This three phased groundbreaking campaign not only extended the reach of Ferrari’s demographics by leveraging a celebrity influencer as well a new digital platform, it also generated strong sales metrics and most importantly raised $750k for Save The Children. Behind The Scenes Sorry, your browser doesn't support embedded videos. Ferrari Virtual Gallery Results 0 million impressions 0 million reach 527.000 Social engagements Grand Winner in the NY Advertising + Marketing Award Related Works SERVICES CLIENTS OUR WORK ABOUT US BUZZ CONTACT US All Rights Reserved For new business inquiries contact newbusiness@allterrain.net | 312.588.3701 Privacy Policy Terms of Use

Contact US For new business, inquiries contact newbusiness@allterrain.net | 312.588.3701 Submit SERVICES CLIENTS OUR WORK ABOUT US BUZZ CONTACT US All Rights Reserved For new business inquiries contact newbusiness@allterrain.net | 312.588.3701 Privacy Policy Terms of Use