United States Log In Home About Us Customers Customer Success Stories GfK GfK GfK Retain and Technology France is the world’s leading market research firm for tracking point-of-sale data in technical consumer goods and the entertainment media markets. “By automating the twin processes of data integration and data quality, we can launch new services more quickly, which helps us increase revenues and capture market share.” — Fabrice Benaut, Director of Information Systems and Development, GfK Retail and Technology France Business Need Collect point-of-sale information from retailers, resellers and distributors to provide intelligent market research sales information on technology consumer goods and entertainment media. Cope with growing data volumes: GfK integrated 50 data files every month a decade ago; today it processes 1,700 per month. Challenges Collect data from thousands of sources to generate strategic reports for customers. Ensure data is accurate, reliable, and trustworthy. Exploit new data sources to support new product development. Solutions & Results Informatica accesses, cleanses and integrates timely, trusted data across GfK’s databases, enterprise applications and 3,000 staff—plus an extended network of market research customers. Accelerated integration time by 400%. Reduced development costs by 75%. Decreased volume of data errors by 80%. Slashed time-to-market for new products and services. Products & Services Informatica PowerCenter Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding. Informatica Data Quality Transforms the way your business works by instilling trust in data at all times. Informatica B2B Data Transformation Extracts and utilizes data from any file, document, or message — regardless of format, complexity, or size. Success Stories ILLINOIS STATE UNIVERSITY Illinois State University relies on Informatica to standardize data analytics that enrich students’ experiences and promote academic achievement CITRIX Citrix uses Informatica solutions to gain complete customer insight on all products M.D. ANDERSON CANCER CENTER Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence Read more success stories Products Big Data Cloud Integration Data Integration Data Quality Data Security Informatica Platform Integration Platform as a Service Master Data Management Solutions Application Consolidation and Migration Cloud Integration and Data Management Data Governance Next-Generation Analytics Total Customer Relationship Marketplace Solutions Solutions for Business Solutions for IT Industries Banking & Capital Markets Healthcare Insurance Public Sector Retail Life Sciences Services & Training Certification Glossary of Terms Informatica University Professional Services Support Services About Us Blog Careers Company Information Customers Events Informatica Network News Partners Potential at Work Webinars Contact Us Locations Trademarks Terms of Use Privacy Policy Webmaster © 2016 Informatica All Rights Reserved