Trickle, don't spray Content distribution is the name of the game and our philosophy is the finely tuned instrument that soars through the frantic noise of the cluttered digital feeds. Interested in learning more? To quote one sadly forgotten R&B poet: this is how we do it. OUR PHILOSOPHY The new school We’re a fun and fast paced band of content distributors who execute wonders on a daily basis within the world of digital media buying, planning, tactics and analysis. We humbly believe your surroundings and who you work with are just as important as the what and the how. That’s why we got our team covered. (And we mean really covered.) WANT TO JOIN THE FUN? Case in point We’re confident in our method, tactics and philosophy. To the extent that we are proud to share (and/or humbly brag about) our learnings and results with anyone willing to listen. Go ahead, take a look. Campaign activation Engagement Leads Community Campaign activation Engagement Leads Community Campaign activation Engagement Leads Community Campaign activation Engagement Leads Community Campaign activation Engagement Leads Community Campaign activation Engagement Leads Community Some of our friends These are some of our friends, partners, believers and collaborators, whom we’re thrilled and honoured to have helped in all kinds of shapes and forms. Sandvik / Randstad / Daniel Wellington / National Geographic / Wärtsilä / Universal Music Group / Dramaten / Telge Energi CHECK OUT OUR PRODUCTS & CASES Join the fun? Careers +46 70 66 71 100 distribution@trickle.se Rosenlundsgatan 40 118 53 Stockholm

COMMUNITY Preem CHALLENGE The Swedish petroleum corporation Preem is a proud sponsor of Vasaloppet, the oldest cross-country ski race in the world. The challenge was to establish a long term connection between Preem and Vasaloppet's engaged participants, as well as connect Preem with sustainability and progress. TACTICS We created a a living community, a Facebook group called "Team Preem - For everyone who loves Vasaloppet", where we worked pro-actively with content, community management and engagement building tactics. In addition to that a video series with cross-country ski legend Gunde Svan was produced for distribution in the group, as well as on Preem's Facebook page, their Youtube channel and a content hub. 3k+ Members in the Facebook group 21k+ Interactions in the group 4k+ Comments / posts by members #1 "Best use of Social Media", Pearl Awards 2018. "The brilliance of the Team Preem campaign is underpinned by a exhaustive content strategy and distribution plan. /.../ Not only did the campaign exceed target goals /.../ but it resulted in the creation of an invaluable online community for Preem." 4.1M Impressions 2.3M Video views 0,5 SEK in CPV 28,8% Ad recall lift (A25-43) on Youtube. The group continues to live on and be a part of the Vasaloppet DNA, adding the Vasaloppet Summer Week to the mix, as well as being crucial in Preem's content strategy for 2019 and onwards. Interested in the philosophy? Check it out!