Home Blog About Industries Served More 740-206-8298 BLOG NEWS NOW CATEGORIES All Amazon 1 News 5 Shopper Marketing 14 Coronavirus 15 Customer Interaction 21 Black Friday 7 Advertising 13 In-Store Merchandising 24 Custom Store Fixtures 21 Manufacturing 8 Innovation 10 DIY Merchandising 3 Retail 40 Point of Purchase 25 COVID-19 15 Industry News 5 Marketing at Retail 26 Economics 3 Shopping Habits 26 Promotion 6 NOV 24 IN-STORE MARKETING FOR THE HOLIDAY SEASON holiday marketing, in-store marketing, holiday retail In-Store Marketing: Holiday Season 2021 Each year, retailers transform their stores to entice consumers as they shop for holiday gifts. Take a look at two of the main trends during this time of yea... In-Store Marketing for the Holiday Season In-store marketing during the holiday season can vary based on store type and brand. If able, stores may opt to transform into a holiday wonderland, with Christmas taking over every square inch of the retail location. Displays and their utilization play a huge role in this seasonal shift. We mainly see two types of displays utilized this time of year – corrugated cardboard style temporary displays or permanent fixtures that are updated with signage ... Read more Posted on 11/24/2021 at 7:53 PM Share NOV 18 PANDEMIC BUYING HABITS HERE TO STAY holiday shopping 2021, intentional consumer, consumer planning, omnichannel shopping Pandemic Buying Habits Here to Stay Pandemic buying began to impact retailers and consumers heavily in March 2020. Supply chains took a hit as shipping woes began and consumers stocked up on essentials like toilet paper and peanut butter. Overall spending also declined or shifted throughout the pandemic, with a recent AlixPartners survey showing 36% of those surveyed intend to keep spending less than they did pre-pandemic. GROWTH OF THE INTENTIONAL CONSUMER Consumer confidence continues to climb with vaccine rollouts making them optimistic about the future, but consumers continue to shift and adjust their spending categories to meet pandemic needs. One shift seen over the past two years has bee... Read more Posted on 11/18/2021 at 3:05 PM Share NOV 11 DUAL SOURCING STRATEGIES IN 2021 double sourcing, dual sourcing, custom display manufacturing, shipping delays Dual Sourcing Strategies in 2021 Dual sourcing has become a favored approach for companies looking to navigate today’s supply chain challenges. Also called double sourcing, dual sourcing involves using two suppliers for a product, as opposed to relying on a single resource – or sole sourcing – for manufacturing. With events like the U.S. China trade war and the COVID-19 pandemic disrupting the supply chain, supplier security has become a high priority. Customer standards have risen with the increase in product availability over the past several years, so it is more important than ever that companies contract out to reliable sources to reduce costs and speed up the product-to-... Read more Posted on 11/11/2021 at 5:26 PM Share NOV 04 RESHORING MANUFACTURING & HOLIDAY SHOPPING shipping, reshore manufacturing, holiday shopping, reshoring, supply chain What Should We Know About Reshoring? Reshoring is the effort of bringing offshore manufacturing back to the U.S. to save on growing shipping costs and ongoing delays at key ocean ports. You may have seen the pictures of coastal cities with large ports with cargo ships stalled on the horizon, unable to gain clearance to dock and unload. This stall has led to increasingly difficult situations for retailers. Many industries are affected, and some of the slowest shipments are for personal protective equipment (PPE), medical device manufacturing, electronics, and defense. Not surprisingly, sixty percent of reshoring cases after March 2020 mention the pandemic as a factor in the decisions. Shortening... Read more Posted on 11/04/2021 at 6:38 PM Share OCT 01 HAPPY MANUFACTURING DAY 2021! national association of manufacturing, mfg day, creators wanted, manufacturing day At Tusco Display & Manufacturing, we are excited about the future of modern manufacturing! The industry continues to grow and innovate, as we welcome more creators into the field of manufacturing. On MFG Day 2021, we join with the National Association of Manufacturers in promoting the careers available in manufacturing by welcoming you into our facility to see some of our staff as they make modern manufacturing happen! #CreatorsWanted www.TuscoDisplay.com/Careers TUSCO DISPLAY - WELCOME TO MFG DAY 2021! Posted on 10/01/2021 at 6:18 PM Share SEP 16 HOLIDAY IN-STORE SHOPPING 2021 shopper behavior in store, In store consumer behavior, custom displays, holiday shopping 2021 Holiday Shopping In 2021: Short Supply And High Demand Throughout the pandemic, Tusco Display has been focused on maintaining operations while keeping our teams safe despite uncertainty. Now, over a year into the COVID-19 pandemic, we can look forward to the end of 2021 looking a lot more “normal.” With domestic travel restrictions lifted, vaccinations more accessible and more available knowledge about the disease, families are eagerly planning their holiday get-togethers. Consumer confidence may be growing around mitigating COVID-19 and the delta variant’s effects, but one issue still may delay the holiday cheer – broken supply chains. DELTA’S IMPACT ON IN-STORE ST... Read more Posted on 09/16/2021 at 4:35 PM Share AUG 27 INNOVATIVE PARTNERSHIPS DRIVE RETAIL TRAFFIC store within a store, retail partnerships, instore retail Retail foot traffic took a hit in 2020. Faced with lockdowns and business closures, retailers saw their in store sales decrease while e-commerce and omnichannel offerings buoyed their performances. Some retailers took risks in announcing innovative partnerships that created demand and new experiences within their stores. Kohl's has been a leader in creating these partnerships in multiple, mutually beneficial ways. From their early work with Amazon to accept returns in store and then offer an instore shopping discount, to their recently implemented Sephora branded shops within their locations, Kohl's is leading the way in changing the game for the instore world. Driving Foot Traffic Small scale... Read more Posted on 08/27/2021 at 3:08 PM Share AUG 20 CREATING OMNICHANNEL OPPORTUNITY WITH ONLINE GROCERY omnichannel retail, grocery displays, online grocery, branded grocery displays Online grocery shopping exploded during the early days of the Covid pandemic. Consumers continue to love the convenience and the service is likely here to stay. A June 2021 survey of shoppers by online platform Rosie revealed the 50% of those shopping online do so to save a trip to the store and avoid waiting in line. Most respondents (a whopping 80%) reported plans to continue to order online at the same frequency in the next 12 months. When consumers aren’t making the trip into the store, how can brands and retailers make the biggest impact on customers? CONNECTING AT THE PICKUP LANE Retailers are having to connect with these pickup shoppers through sample offerings in the consumers&rsq... Read more Posted on 08/20/2021 at 2:58 PM Share AUG 13 WAYFINDING wayfinding in retail stores 2021, POP displays, in store shopping 2021, wayfinding, custom POP displays, end cap displays 2021 Which Way Will We Go? Wayfinding in Retail Stores, 2021 Parents who watched “Moana” on repeat during quarantine are very familiar with the term “wayfinding.” During the height of the pandemic, many stores used one-way aisles and directional signage to create a specific flow to traffic within the store to aid social distancing. For in-store shopping in 2021, stores are deciding which changes in operations are no longer needed, and which are here to stay. That said, stores have been using similar wayfinding tactics not only to promote social distancing, but to improve the shopper experience and lean into shoppers’ habits. For Aldi’s shoppers, wayfinding is noth... Read more Posted on 08/13/2021 at 3:28 PM Share AUG 06 BREAKING DOWN THE PRODUCT BARRIER FOR DIYERS custom diy display, display building materials, displays to help customers diy, diy building, instore building materials What does product placement offer to the DIYer? If you’ve taken on a DIY project yourself, you know that preparation is half the journey. A well-designed custom display for building material products can provide a convenient, hands-on experience. This ensures the customer has access to the products they need, without shopping from one end of the store to another. This creates a pleasant, hassle-free in-store experience for your DIY customers. Whether the project is building a new deck, a revamped shed or an outdoor playset, we have your building material display needs covered. WAYS TO DISPLAY BUILDING MATERIAL PRODUCTS FOR DIYERS Making multiple trips to the hardware store because you for... Read more Posted on 08/06/2021 at 4:58 PM Share ^ TUSCO DISPLAY 239 Chestnut St, Gnadenhutten,OH 740-206-8298 HOME INDUSTRIES SERVED GALLERY CONTACT Tusco Display © 2021 A mopro Website