Search Free text Swedish Match Menu Search SNUS AND HEALTH Our standpoint The Swedish Experience Research on snus Smoking cessation GOTHIATEK® Snus and the Swedish Food Act Nicotine Tobacco use Tobacco use in figures Tobacco use in figures Smoking decreases, while snus increases. Swedes smoke least in Europe. The differences in smoking habits are also considerable when compared with neighboring countries, particularly among men. This can largely be attributed to snus. Of Swedish men in the 16-84 age group, 9 percent smoked every day and 18 percent used snus every day in 2017 and 2018. Of women, 11 percent smoked every day and 4 percent used snus every day. Sources: Folkhälsomyndigheten, SE; Statistisk sentralbyrå (SSB), NO; Sundhetsstyrelsen, DK; 2017-2018. Cigarettes Cigarette sales in Sweden have decreased steadily over time. Changes in taxation have led to temporary market fluctuations. A major tax hike on cigarettes in the late 1990s, for example, led to a decline in legal trade, while illicit trade in cigarettes increased. When the tax was later reduced, legal trade increased again. But the trend is clear; smoking has continued to show a gradual decline. Volume changes snus and cigarettes Source: Swedish Match Snus Approximately 1 million Swedish adults currently use snus, and snus sales have increased over a long period of time, while cigarette sales have declined. Tax changes on snus may also have impacted consumer behavior, such as a temporary hoarding effect prior to an adopted tax increase. Excise tax on snus has increased 251 percent over the past decade, with one subsequent effect that the proportion of untaxed snus products sold in Sweden has risen in recent years. But the long-term trend is clear; the use of snus is growing, while smoking is declining. SHARE Share Facebook Share Twitter Share Linkedin Home / Snus and health / Tobacco use / Tobacco use in figures CONTACT US IR contacts Media contacts Sustainability contacts HR contacts Consumer contact Web contact FIND US Headquarters Sales office Factory Distribution Store Research & Development All addresses Corporate headquarters Phone: +46 10 13 93 000 Sveavägen 44 SE-118 85 Stockholm Corporate headquarters Swedish Match Swedish Match AB SE-118 85 Stockholm Phone +46 10 13 93 000 Corporate reg no. 556015-0756 contactus@swedishmatch.com About the website Sitemap Site policy Privacy Notice Information about cookies Legal responsibility Find information Search FAQ Archive Glossary Subscription services Subscription service RSS FOLLOW US Facebook Twitter Linkedin We use cookies in order to provide you with the best user experience. By using our website, you agree to the use of cookies. If you want to learn more, click here. Close