Menu Philosophy Gilroy is a leading enterprise B2B agency, and the brains behind SMART ABX. With a heritage spanning over 40 years, we work directly or in partnership with many of the world’s leading technology and telecoms brands. Pretty much all our billings come from repeat business or recommendation and many of our client relationships span over ten plus years. Through SMART ABX we address the entire sales funnel; from awareness and engagement, through nurture, and on to winning major bids and deals. We are experts at working alongside your sales and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. By bringing together first, second- and third-party data with contextual research by our in-house analysts, we can effectively respond to the challenges and opportunities customers face, informing, influencing and inspiring them at every stage of their buying journey. Privacy Policy | Cookie Settings | Terms and Conditions linkedin email © 2021 Gilroy. All Rights Reserved.

Menu Procurement Brand Rolls Royce PROCUREMENT BRAND CUSTOMER NEED: The Civil Aerospace Operations Procurement (CAOP) division within Rolls-Royce has experienced significant growth and need to achieve several key objectives including attracting and retaining the best global talent, improving business alignment and driving innovation and value across 10,000 suppliers. GILROY APPORACH: Gilroy worked with Rolls-Royce to unify CAOP as a global function delivering best-in-class commercial and operation excellence delivering value and unlocking value. We developed a strong identity for CAOP to create awareness, understand and trust across the global community; including potential employees, existing team members and suppliers. OUTCOME DELIVERED: We created an identity which inspired the market, positioned CAOP as a high-performance centre of excellence, and a destination for global talent. LOOKING FOR A SIMILAR SOLUTION? Contact Us Previous Project Next Project Privacy Policy | Cookie Settings | Terms and Conditions linkedin email © 2021 Gilroy. All Rights Reserved.

Menu COOKIE SETTINGS Gilroy is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement and current GDPR legislation. Privacy Policy | Cookie Settings | Terms and Conditions linkedin email © 2021 Gilroy. All Rights Reserved.