Our news Who are we ? Our solutions Contact us You are here: Home / Our solutions / Consumer Zoom / They testify They witness “The presentation of the results of the Tripartite studies was greatly appreciated by the brand. The objectivity and impartiality of the Consumer Zoom analysis have been recognized. The lessons, which went well beyond a quantified impact, were shared and argued jointly with LNUF ahead of the meeting. This collaboration was beneficial since it allowed us to play our role of expert on the category, to obtain even greater confidence from the brand, and then to organize other meetings on transversal and dissociated subjects. negotiations. " National merchandising manager “I decided to carry out the“ CZ ASSORT DRIVE ”study because the methodological approach of Consumer Zoom makes it possible to analyze the behavior of the shopper on this specific circuit, taking into account the interactions with the classic GMS circuit. We know that 99% of ShopDrivers still frequent HM / SM but that their mode of consumption has evolved in this traditional circuit. Multichannel purchasing behavior analysis is therefore essential. This study allowed us to access product performance measurements that were previously inaccessible for the entire offer currently offered by the brand. The optimization of the assortment goes beyond a simple VMH classification but also takes into account attractiveness, repurchase and loyalty to references. In 3 steps, we can establish a very clear diagnosis of the existing offer and build a recommendation for the optimization of a win-win assortment. The expert eye of the consultant guarantees the correctness of the parameters and interpretation of the results, while maintaining the objectivity of the conclusions. Coupled with a prior Shopper study, this study is the basis of our categorical recommendation for this growing channel. " Category Director “Based on actual purchases, the Consumer Zoom segmentation study has proven to be essential to complete and give meaning to our traditional studies. It led to the emergence of an "economic" axis (promo entry key vs. shelf bottom), which is of major importance for consumers in relation to the shelf, and made it possible to identify and understand the different types of buyers in the shower gel market. . With the support and expertise of the CZ teams, we worked on a merchandising recommendation aimed at simplifying the organization of the department while respecting the logic of shoppers. Our collaboration with Consumer Zoom was one of the structuring elements of our global approach, recognized and awarded with the 2012 Bronze Meter at the IFM. " Sales Development Director 1 2 3 4 5 6 7 8 9 Our solutions BehaviorScan Advertising effectiveness Consumer Zoom The device Our responses They witness Contact us Florence Bartolomucci Director of Customer Service, Marketing & Partnerships Department : 06.29.66.48.49 They trust us News On the occasion of the 40th anniversary ... Find out more ... Reception Our news Who are we ? Our solutions Our vacancies Contact us Your TVscan space Find us on © 2013 MarketingScan | Legal notices | French version