Buyer Advertising logo HOME SERVICES PORTFOLIO WORK HERE BLOG HOME (857) 404-0860CBUYER@BUYERADS.COM Share This Page Follow Us On Socials Follow Us on Facebook (link opens in a new window) Follow Us on Twitter (link opens in a new window) Check Us Out on LinkedIn (link opens in a new window) Check Us Out on YouTube (link opens in a new window) CONTACT US TODAY! Talent Engine Insights Buyer Intern Spotlight Posted on June 2, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons We’re very excited to introduce our interns, Julia and Matthew, both joining the Buyer team for the upcoming summer. Meet Julia: Julia is an upcoming senior at The Newhouse School of Public Communications at Syracuse University. She’ll spend her internship assisting our Digital Media Solutions & Analytics team and looks forward to learning the ins and outs of Facebook Advertising and Google Search Engine Marketing. Julia is a huge dog lover, and outside of school/work she enjoys going to SoulCycle and watching Breaking Bad. Meet Matthew: Matthew is a rising senior at Isenberg School of Management at UMass Amherst, double majoring in Marketing and Economics. With a passion for crunching numbers, he’s excited to dive into the world of analytics and will work with both our Digital Media Solutions & Analytics and Business Development teams. Outside of school/work, Matthew loves the beach, reading a good book and all things Boston sports. Buyer is proud to have the opportunity to mentor two up-and-coming marketing professionals. As a full-service recruitment agency, we have experts ready to share their knowledge in areas including Account Management, Programmatic, Analytics, Media Buying, Graphic/Web Design, and more! If you or someone you know is looking for an exciting opportunity to be a part of fast-paced, creative team, contact us at info@BuyerAds.com. Posted in ALL ABOUT BUYER ADVERTISING, UNCATEGORIZED The Importance of Employee Retention in 2021 Posted on May 27, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons It’s a strange time in the business world. With COVID restrictions easing, the pressure is on for employers to establish their re-opening plan. The past year spotlighted many issues directly influenced by the workplace—stability, mental and physical health, diversity, opportunity, etc. It has employees reflecting on their own lives and calls for employers to go beyond day-to-day operations and make significant changes. A recent post by Smarp states more than a third of workers are actively and casually searching for a job, the result being a costly talent war across many industries. The Buyer team is here to offer a solution applicable to current employees and potential applicants that will ensure your organization’s continued success. The key: Proactive employee retention efforts. Start by reviewing your Employer Brand. Re-evaluating your Employer Brand is a foolproof way to establish what is/isn’t being communicated to candidates and current employees. It allows you to better promote unique company offerings and build upon areas in need of more—whether it be diversity initiatives, development opportunities, etc. A strong Employer Brand stays with employees beyond the onboarding process and encourages company loyalty. Encourage company connection, starting from the top. The Smarp post states that 69% of employees would work harder if they were better appreciated. This is significant insight for employers to reflect on the ways in which their leadership oversees, encourages and challenges employees. Make sure company leadership gives consistent feedback to employees and accept theirs in return. Words of encouragement can be empowering and helpful to understand employee opinions. Find flexibility where you can. 2020 saw an influx of remote work, and now many employees hope to continue. Remote hiring and the creation of hybrid work models show employees and future candidates that you value flexibility and can significantly expand your candidate pool. Win the talent war with Buyer. With 50+ years of recruitment marketing experience, Buyer Talent Solutions is ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at info@BuyerAds.com to learn more about our customized recruitment solutions. Posted in BRANDING, EMPLOYEE ENGAGEMENT, FOCUS ON RECRUITMENT, UNCATEGORIZED Happy National Nurses Week from Buyer Advertising Posted on May 6, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons Today kicks off National Nurses Week, which undoubtedly holds a deeper meaning in 2021. This past year brought historic challenges in health care, putting nurses on the front lines against a global pandemic. We want to take this time to express our gratitude, and thank all nurses for their resilience and unwavering efforts in keeping our communities safe every day. The Buyer Team is proud to have a part in bringing quality nurses to clients across the country each day, with career-defining opportunities in support of nursing excellence. We look forward to the year ahead, and will continue to unequivocally admire your fortitude, compassion and dedication to caring for us all. Thank you, nurses! Posted in ALL ABOUT BUYER ADVERTISING, FOCUS ON RECRUITMENT, UNCATEGORIZED Massachusetts Libraries Survey Posted on April 29, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons Help us collect feedback for Massachusetts Libraries! We’re conducting a survey of Massachusetts residents to learn how libraries can better serve your community. Please take a few minutes to complete this survey. Survey Link: https://www.surveymonkey.com/r/masslibraries Posted in UNCATEGORIZED Learn How to Maximize Recruitment ROI with Indeed and Google Posted on April 16, 2021April 16, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons Buyer Talent Engine Insights welcomes you to join us for our upcoming webinar on April 27th at 1pm (EST), as we discuss how you could be maximizing your active job seeker recruiting strategy with new insight on Indeed and Google. Register Here: https://bit.ly/3siuz5m Posted in ADVERTISING TRENDS, FOCUS ON RECRUITMENT, UNCATEGORIZED The Reality of Recruiting in 2021 Posted on March 29, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons The after effects of COVID-19 have turned recruitment on its head. What began as mass layoffs has turned into many businesses needing to quickly recruit, hire and train staff. Organizations need to both go back to the basics of recruiting, and get creative to engage with candidates. The best way to do this? Be flexible and committed to passionately sharing your company culture. Flexibility is key. Flexibility can be applied to your recruitment strategy in several ways. Firstly, be open to remote work. Organizations can miss out on quality candidates due to geographical limitations. A quality candidate pool should prioritize identifying top performing candidates, regardless of location, if the job can be done remotely. Another opportunity for flexibility is in the minimum qualifications that you set for your ideal candidate. Gartner research found that 43% of today’s candidates are self-taught in one or more of their role’s requirements. Instead of relying solely on a candidate’s credentials and background, get a sense of their capabilities and willingness to learn. Not only does it grow your candidate pool, it encourages growth and attracts those most in-line with your company goals. Live and breathe your Employee Value Proposition (EVP). An EVP is your promise to candidates. It embodies your company culture, work/life balance, goals, and should always be felt by candidates and employees. 2021 presents the challenge of selling your EVP through a virtual hiring process, with strong calls for diversity and inclusion. Think about how your organization promotes these. Consider inclusion initiatives and focus on strengthening career ladders for your team. A clear investment in your employees will set you apart from competitors and maximize candidate interest. Let’s take on 2021 together. With 50+ years of recruitment marketing experience, Buyer Talent Solutions is ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at info@BuyerAds.com to learn more about our customized recruitment solutions. Posted in ADVERTISING TRENDS, BRANDING, EMPLOYEE ENGAGEMENT, FOCUS ON RECRUITMENT, UNCATEGORIZED Virtual Hiring Best Practices Posted on March 11, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons We’re approaching the 1-year mark of when the pandemic began. And while business sectors continue to re-open, the reality is that most hiring efforts are and will continue to happen online. Virtual hiring is new territory for candidates and businesses. The Buyer team has established four tips for basic interview etiquette. Candidates and interviewers alike can use these tips, and all promote professionalism while giving you time to focus on the interview itself. #1: Research your interview platform. Whether its Zoom, Skype, Microsoft Teams, or Webex, its important to be familiar with the platform the interview will take place on. Taking time to learn basic functionality like how to share the screen or mute yourself asserts your capability and prevents any delays or disruption in the interview. #2: On or off? Make your video expectations known. Most tools for virtual interviews have a video option. Giving candidates a heads up about using video during virtual interviews takes away any confusion and allows both parties to prepare accordingly. #3: First impressions are everything. Virtual interviewing makes people hyper-aware of whose on their screen. A big part of virtual interview etiquette is how you present yourself. Proper attire, lighting, and a simplistic background are essential for productive interviews and preventing distractions. #4: Eye contact is key. During interviews, first impressions go both ways. Looking directly into your camera comes across as direct eye contact on the other party’s screen. It’s a sign of respect and shows active listening, telling the candidate or interviewer you value what they have to say. Virtual hiring can be seamless, and Buyer is here to help. With over 53 years of recruitment advertising experience, we’re confident we’ll exceed your staffing expectations. Contact us at info@BuyerAds.com to learn more about our customized recruitment solutions. Posted in FOCUS ON RECRUITMENT, UNCATEGORIZED Celebrating Women’s History Month Posted on March 1, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons March is Women’s History Month, a time for honoring and celebrating women—past, present, and future—and their continued achievements made in a variety of sectors throughout American history. Buyer is proud to be a WBE certified agency, recognized as a Working Woman Magazine’s Top 500 Woman-Owned Company, and a Boston Business Journal’s Top 100 Woman-Led Business in Massachusetts. Buyer understands the value of a diverse and inclusive workplace. We pledge our continued commitment and support for women in business—from the way we operate, the work we do, and the client relationships we hold. Posted in ALL ABOUT BUYER ADVERTISING, UNCATEGORIZED The Rise and Fall of Social Media Platforms Posted on February 23, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons We live and work in the age of social media, with no end in site. And while it’s a no-brainer to add social media to your digital marketing strategy, timing is everything. The evolution of social media has brought many platforms, all vying for users by reinventing ways to produce and absorb content. This level of competition brings a life expectancy for every social media platform—and not understanding this jeopardizes the reach of your digital recruitment efforts, resulting in wasted ad dollars, or missed opportunities. Google recently collected data and created a visual timeline to show the search volume of social media platforms. Some platforms may seem like a distant memory, while others live on your phone right now. Tik Tok is currently a highly sought platform, while big names like Facebook, although long running, sees a steady decline. Tik Tok is a timely example of a social media platform in its prime, and well-fitted companies quick to incorporate it will see the most success in their digital efforts. When considering a platform to advertise on, it’s also important to understand its users. After additional research, Buyer’s team found that 18-24 year olds spend 67+ minutes a day on Tik Tok, with 10-19 year olds representing nearly 33% of its users, making Tik Tok an ideal platform to reach teens, new grads, or individuals entering the workforce. Timeliness and an understanding of your audience are keys to social media success. Together they’ll deliver the desired result and establish the versatility of your recruitment marketing capabilities. Take the guesswork out of your digital marketing strategy. With 50+ years of recruitment marketing experience, Buyer Talent Solutions is ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at info@BuyerAds.com to learn more about our customized recruitment solutions. Posted in ADVERTISING TRENDS, BRANDING, EMPLOYEE ENGAGEMENT, FOCUS ON RECRUITMENT, SOCIAL MEDIA, UNCATEGORIZED Embracing Pay Transparency in Your Recruitment Strategy Posted on February 16, 2021 by Buyer Advertising SHARE THIS AddThis Sharing Buttons On January 1st, Colorado’s Equal Pay for Equal Work Act went into effect, requiring all employers to provide formal notice of all promotional job opportunities, with full disclosure of pay rates/ranges. Pay transparency has long been taboo in recruitment efforts, but Colorado’s law is working to combat payment inequities while normalizing discussion of salary throughout the hiring process. Buyer Talent Solutions’ research team dug in to the idea of pay transparency and offers ways to ease it into your recruitment strategy to increase the quality of your candidate pool. For starters, it’s important to understand the demand for pay transparency isn’t new. A 2018 Glassdoor study found that 67% of employees and job seekers look for salary information in job ads, making the inclusion of salary a no-brainer to engage candidates. Popular job search destinations like LinkedIn allow candidates to search by salary, and Google For Jobs and Indeed both include salaries in search results. Full disclosure of job salaries will increase the number of relevant applicants that your jobs receive, and avoid potential delays in your hiring process due to candidates applying with a false expectation of salary. In addition to salary, Colorado’s law calls for notice of all promotional job opportunities, which includes all internal and external promotion. This is a great opportunity for companies to ramp up internal hiring efforts and mentor programs. Internal efforts bring awareness to job opportunities within your company that current employees may not have known. This is another way to expedite the recruitment process, encourage and demonstrate a career ladder within your company, and ensure smart hires are being made. Candidate expectations are always changing, and we want to help our clients stay ahead. With 50+ years of recruitment marketing experience, Buyer Talent Solutions is ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at info@BuyerAds.com to learn more about our customized recruitment solutions. Posted in ADVERTISING TRENDS, EMPLOYEE ENGAGEMENT, FOCUS ON RECRUITMENT, UNCATEGORIZED Posts navigation Older posts Search for: Archives June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2019 April 2019 January 2019 December 2018 August 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 October 2016 September 2016 August 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 April 2013 March 2013 December 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 Buyer Advertising logo Contact Us Today: (857) 404-0860 CBUYER@BUYERADS.COM HOME TALENT ENGINE EMPLOYMENT COMMUNICATIONS BUYER SEARCH & EMPLOY CONSUMER MARKETING PORTFOLIO WORK HERE OUR BLOG Follow Us On Socials FOLLOW US ON FACEBOOK (LINK OPENS IN A NEW WINDOW) FOLLOW US ON TWITTER (LINK OPENS IN A NEW WINDOW) CHECK US OUT ON LINKEDIN (LINK OPENS IN A NEW WINDOW) CHECK US OUT ON YOUTUBE (LINK OPENS IN A NEW WINDOW) ©2021 Buyer Advertising Boston | New York | New Jersey