ABOUT WORK PEOPLE CONTACT Qashqai Nissan The Qashqai is Nissan’s biggest seller, but there is an increasing number of competitors in the market, many with electric and hybrid offerings. As a result, Nissan recognised that its most emblematic car needed a strong comeback. So we needed a BIG announcement that the All-New Nissan Qashqai with Mild Hybrid POWER launched in June. We devised a huge 6-meter, four-sided cube that hosts a 3D video of an epic storm. From this tempest, an All-New Nissan Qashqai dramatically emerges as if it is going to burst out of the screen itself. The live audience that gathers to see this spectacle at the Observation Point on The Southbank will also be able to scan a QR code that allows them to enjoy the all-new Qashqai in a richer augmented reality from their smartphone. The experience will be enhanced through social technology and a making-of film which will be seeded socially and online. It is the first time that 3D experiential technology has been used in an automotive advertising campaign within Europe. ← MORE WORK CONTACT TBWA \ London Bankside 2 100 Southwark St London SE1 0SW United Kingdom +44 20 3666 9200 General New Business Press & PR Jobs Reception Jan Paul Schwarz Sarah Wragg & Ben Robinson Alex Morris +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 hellolondon@tbwa.com jan-paul.schwarz@tbwa.com sarah@flaxleyhill.com iwanttowork@tbwa.com ben@flaxleyhill.com Cookie Policy Terms of Service Privacy Policy Privacy Shield Policy General Reception New Business Jan Paul Schwarz Press & PR Sarah Wragg & Ben Robinson Jobs Alex Morris +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 hellolondon@tbwa.com jan-paul.schwarz@tbwa.com sarah@flaxleyhill.com iwanttowork@tbwa.com ben@flaxleyhill.com Cookie Policy Terms of Service Privacy Policy Privacy Shield Policy