Forrester Names Ansira a Strong Performer in Loyalty Service Providers Report Read More Company News Forrester Names Ansira a Strong Performer in Loyalty Service Providers Report DATE August 23, 2021 SHARE Ansira is thrilled to be named a Strong Performer in “The Forrester Wave™: Loyalty Service Providers, Q3 2021,” receiving the highest scores possible in the machine learning and AI, technology consulting services, customer data management services, service provider and vendor orchestration, performance, and number of members in client programs criteria. “The Forrester Wave™: Loyalty Service Providers, Q3 2021” evaluates the most significant loyalty service providers to help marketing professionals select the right one for their needs. Ansira was among 12 companies invited to participate in Forrester’s independent analysis, which assesses providers based on their current offering, strategy, and market presence. For inclusion in the report, Forrester required providers to have significant revenue from loyalty services specifically and provide a loyalty services-only offering. In addition, each provider had to work with at least ten loyalty services clients, three of which were surveyed for the final assessment. Vendors were then evaluated against 26 criteria, which Forrester groups into three high-level categories: Current offering – strength of loyalty service offerings such as strategy, management, analytics and measurement, marketing and design, technology consulting, and others Strategy – strength of vendors’ strategies such as vision, execution and innovation roadmap, market approach, performance, and others Market Presence – size of vendor market presence including revenue/billings, number of members in client programs, and global footprint Some quotes from the report, authored by Forrester Analyst Mary Pilecki, include: “[Ansira’s] market approach focuses on enterprise customer experience management for B2B, B2C, and employee programs, connecting CX and loyalty wherever possible.” “Ansira has an above par ability to coordinate and take responsibility for all the marketing and loyalty providers a client works with, enabled by the company’s strategic alliances team and a highly collaborative approach.” “Reference clients praise Ansira’s integrity, honesty, and communication skills…” “Ansira’s deep capabilities in customer data management, identity resolution, and technology consulting are above par compared to the competitive set.” “The company’s AI capabilities stand out, too, with the strongest process for detecting and preventing bias in AI models in this evaluation.” “Ansira also offers extensive resource and staffing assessments and financial models to support strategies and change management.” “Brands looking for loyalty expertise in insurance, QSRs, and retail should look up Ansira.” “We believe being named a Strong Performer substantiates Ansira’s expertise in loyalty services, a solution that we know really moves the needle for our clients.” said Jay Dettling, CEO of Ansira. “We are proud of the work we do in continuing to modernize both B2B and B2C loyalty programs for clients.” “We believe this recognition validates our market-leading loyalty work and recognizes our talented and forward-thinking team,” said Ansira Chief Delivery & Innovation Officer Kelly Jo Sands. “We believe cultivating true loyalty to a brand occurs over every interaction they have with a consumer. While we’re dedicated to help clients create loyalty programs, we also extend beyond classical give-get models of value exchange, creating exceptional customer experiences across touchpoints in complex ecosystems. We’re honored to be included in this report, which, in our opinion, emphasizes these impactful solutions for our clients.” “The Forrester Wave™: Loyalty Service Providers, Q3 2021” is available to download for a limited time, compliments of Ansira. If you’d like to contact us about our loyalty solutions, please reach out. LOOKING FOR PRESS INFORMATION? GO TO PRESS ROOM WE ARE SOCIAL MORE ARTICLES LIKE THIS April 20, 2021 Forrester Recognizes Ansira Among Customer Analytics Service Providers Ansira, listed in the Data integrators segment, is one of 40 vendors included in this Forrester Now Tech report READ MORE November 30, 2020 Ansira Recognized by Forrester in Now Tech: Loyalty Marketing Q4, 2020 Report Ansira is proud to be included by Forrester, a leading global research and advisory firm recent report, in their recent report, “Now Tech: Loyalty Marketing, Q4 2020.” The new report provides an overview of the loyalty marketing landscape and what B2C marketers should look for in a loyalty marketing provider. READ MORE November 11, 2020 Ansira Releases Customer Journey Mapping Research Report The research provides a comprehensive look at how enterprise-level companies are implementing a customer journey mapping strategy as a part of their marketing plan. READ MORE SEE ALL NEWS LET'S START A CONVERSATION CONTACT US SOLUTIONS Strategy Performance Marketing CX + Loyalty Data and Insights Commerce Channel Partner Marketing CAPABILITIES Analytics and Insights Media Email Marketing Content and Creative Experiential Marketing Web Development Partner Training and Support TECHNOLOGY Strategic Alliances Brand Protection and Market Intelligence Channel Engagement Trade Fund Management RESULTS Case Studies Raving Fans ABOUT At a Glance Company News Press Room Leadership CAREERS Search Jobs INSIGHTS Blog White Papers Videos EMAIL SIGN-UP ANSIRA COMPANIES Brand Protection Agency BrightWave Local Biz Now Sincro © 2021 Ansira. All Rights Reserved. Privacy 800-231-8179 Locations To ensure you the best experience, we use cookies on our website for technical, functional, and marketing purposes. By continuing to browse our website, you are agreeing to our use of cookies. To learn more about use of cookies, please visit our updated Privacy Policy ACCEPT