} else { } Our brand For the moments that matter Aegon Corporate About us Who we are Our brand In life, it is not always the big moments that play the largest part. There are so many daily moments in which we realize the value of love, family and wellbeing, be it physical or financial. At Aegon, we believe we exist to help people achieve a lifetime of financial security. Secure futures require smart financial planning, a healthy lifestyle and relevant solutions at every stage of our lives. We take a thoughtful approach to secure retirement and healthy ageing and strive to make a lasting contribution to a healthy environment. We cherish a culture in which we act as one, are accountable, agile, and customer centric. We cherish a culture in which we act as one, are accountable, agile, and always customer centric. Our past, present and future was, is and will be inspired by the same vision – 175 years for a lifetime of financial security, 175 years for the moments that matter. Our main brands Aegon's logo was designed by Studio Dumbar in the 1980s. We like to think it shows a 'rebel' angle because of our bold ambitions to help customers, in whatever way we possibly can. This continued drive, together with the timeless form and design, has given our logo the power to stand the test of time. Transamerica's logo was designed by Thomas Bond from agency Sandgren and Murtha in 1983. The emblem depicts the Transamerica Pyramid, which was built in 1972 in San Francisco. The architecturally perfect image was drawn in red in order to reflect the innovation and longevity of the firm, showing its power and passion. Some of our other brands Next to our main brands, we also have several stand-alone brands, operating in particular market segments or delivering specific propositions. Knab TKP Futuready MAG Did you know? Bank of Italy, a predecessor of Transamerica, was one of the first banks to issue loans to help rebuild San Francisco after the fire of 1906. Find out more VIDEO: Our Dutch business has launched a brand campaign on the importace of preparing for the future by making smart choices now. Find out more Aegon's art collection includes 1,100 paintings, sculptures and other works. Find out more About us Governance Our businesses Contact Aegon Investors Financial results Analyst consensus Shareholders Dividends Financial calendar Newsroom News and updates Press releases Annual reports Sustainability Responsible investment Corporate citizenship Document library Careers Vacancy search Global careers Privacy Statement Cookie Statement Accessibility Disclaimer General terms and conditions Aegon 2021 We use cookies to make sure that our website works correctly and that you have the best experience possible. Cookies provide us important website use information. We also use cookies to provide tailored content, based on how you interact with our website and related emails.Read our Cookie Statement. Choose Cookies Accept All