Kurppa Hosk Kurppa Hosk Work About Insights News Contact SoundID Sounds like a revolution Business design Naming Brand platform Brand design Brand identity Concept development Brand implementation & management Experience design Service design Digital product design Introduction For a hundred years “great sound” has been sold as a one size fits all commodities, but that’s about to change. SoundID from Sonarworks wishes to make the definition of perfect sound personalized sound. Perfect is personal SoundID is based on industry-leading tech used in studios used by artists such as for instance Lady Gaga, Kanye West, Madonna and Coldplay and targets both professional musicians and listeners like you and me. Thanks to a simple onboarding process and smart technology, listeners create a tailored profile reflecting their listening preferences and unique anatomical features. This SoundID can be used across devise, ensuring an optimal listening experience – for you. Kurppa Hosk was tasked with naming, brand strategy, visual identity and app design for this new product. “This smart piece of software really can bring out the best in your headphones and your ears” – Forbes, SoundID app review Kurppa Hosk developed a generative pattern concept as a visual representation of sound. This enables each user to get their unique pattern composition based on their SoundID. In combination with a simple and uncompromising logotype and functional typeface the overall expression strikes the right balance between technical and precision and bursting personality. Global resonance Kurppa Hosk created a brand identity, app design and digital ecosystem that captures SoundID’s roots in technology and idea of personalized sound. The app and brand launched at CES in Las Vegas 2019. Their initial goal to attract license partners to integrate with their service was met in early spring 2020. Related projects Superlative Soundation Let's talk Stockholm Regeringsgatan 30 111 53 Stockholm Sweden info@kurppahosk.com New York 32 Avenue of the Americas 19th Floor New York, NY 10013 United States Alexander Kouznetsov Follow us Facebook Twitter Instagram LinkedIn Work with us For new business enquiries contact Måns Hosk Work for us For career opportunities and internships, visit Careers Write about us For press inquiries contact Maja Jungklo We’re a part of ARC Privacy policy Sustainability (C) Kurppa Hosk

Kurppa Hosk Kurppa Hosk Work About Insights News Contact Snapshot Ongoing type exploration Date 2018.11.16 Info Subterranean typography 01. Our type previews and experiments are posted on our Instagram profile. Source Visit our Instagram profile Let's talk Stockholm Regeringsgatan 30 111 53 Stockholm Sweden info@kurppahosk.com New York 32 Avenue of the Americas 19th Floor New York, NY 10013 United States Alexander Kouznetsov Follow us Facebook Twitter Instagram LinkedIn Work with us For new business enquiries contact Måns Hosk Work for us For career opportunities and internships, visit Careers Write about us For press inquiries contact Maja Jungklo We’re a part of ARC Privacy policy Sustainability (C) Kurppa Hosk