News & Media Careers Investors Contact Us Products Industries Services About Us Group About ABB Our strategy ABB Way Forward The ABB Way Forward is our strategy focused on value creation Discover more Following our Purpose and leveraging our strong positions in Electrification, Robotics, Motion and Process Automation, we aim to create superior value for all our stakeholders. With our Purpose at its core, the way we operate – the ABB Way – is our lever to implement our strategy. By pushing the boundaries of technology and embedding sustainability in everything we do, our people drive the performance of our market-leading and empowered businesses to new levels. Together with our common values, strong brand and governance framework, the ABB Way will be leading us to become a more focused, successful, value-creating company. Our four Business Areas Electrification, Process Automation, Motion and Robotics & Discrete Automation: discover how our Business Areas divided into 20 leading Divisions push the boundaries of technology driving innovation for a more productive, sustainable future. Electrification Writing the future of safe, smart and sustainable electrification. ABB's Electrification business offers a wide-ranging portfolio of products, digital solutions and services, from substation to socket, enabling safe, smart and sustainable electrification. Learn more Process Automation Writing the future of safe and smart operations. ABB's Process Automation business offers a broad range of solutions for process and hybrid industries, including industry-specific integrated automation, electrification and digital solutions, control technologies, software and advanced services, as well as measurement & analytics, and marine and turbocharging offerings. Learn more Motion Writing the future of smart motion. ABB's Motion business is the largest supplier of drives and motors, globally. We provide customers with the complete range of electrical motors, generators, drives and services, as well as mechanical power transmission products and integrated digital powertrain solutions. Learn more Robotics & Discrete Automation Writing the future of flexible manufacturing and smart machines. ABB's Robotics & Discrete Automation business provides value-added solutions in robotics, machine and factory automation. Our integrated automation solutions, our application expertise across a wide scope of industries and our global presence deliver tangible customer value. Learn more Our operating model – the ABB Way The "glue" that connects the Group. The ABB Way represents the common framework under which we operate. With our company Purpose at its core, the ABB Way empowers our Divisions with full ownership and accountability for their strategies, performance and resources, while serving as the “glue” that holds our Group together. The ABB Way consists of two parts; “how” we will operate and create superior value in the future, namely with our Business model, People & culture, Brand and Governance, and our Purpose, “why” our company exists. The ABB Way provides standardized policies, processes and systems, including portfolio, performance and risk management as well as internal control and compliance. Our Purpose Our Values ABB Way Decentralized business model – businesses have full authority and accountability for operating decisions. Our Divisions are the highest operational level in ABB, that is how we get high speed in value creating business decisions close to customers. Business Areas focus on governance and steering, performance and portfolio management of their Divisions. Corporate focuses on portfolio evolution, capital allocation, performance management, common policies and our brand. ABB decentralized business model Our priorities To implement our ABB Way Forward, we are focusing on six priorities. Market leadership Market leadership is key to the long-term success of our Divisions. We aim to maintain or strengthen a no. 1 or no. 2 position in all markets by providing our customers with leading products, systems and solutions. Market leadership helps to improve profitability, drive superior returns and enable growth opportunities for our people. Technology & digital Our world-class technology and domain-led digital capabilities are deeply embedded in our DNA. Maintaining and improving our innovation, technology and digital leadership is a strategic priority across Divisions. Pushing the boundaries of technology and digital enables us to help our customers attain new levels of performance and clearly differentiate ABB’s offering. ABB AbilityTM People We believe our people are the most critical ingredient to our long-term success. A culture of diversity, inclusion and equal opportunity is critical to our business success and makes us stronger. Relying on our people’s unique attitude, experience and domain expertise, we push the boundaries of technology to drive performance, shape new business models and find new ways of working that make our customers, partners and society better off. Portfolio management Through active portfolio management we systematically evolve our portfolio at all levels of the organization to reinforce our Divisions’ market leadership by investing in growth, M&A activities and portfolio consolidation. On the one hand, we continuously question whether we are the best owner of our Divisions; on the other, we steer our businesses in line with their respective strategic mandates. Lastly, we actively pursue synergetic acquisition opportunities to fill white-spots and steer our overall portfolio mix towards high-growth sectors. Sustainability At ABB, we have always taken a sustainable approach to business. Sustainability is a key part of our company Purpose and of the value that we create for all of our stakeholders. At ABB, we believe that sustainable development means progress towards a healthier and more prosperous world for future generations. This means balancing the needs of society, the environment and economy. To achieve this, we act and embed this approach to business across our value chain, creating superior value for all of our stakeholders. As we push the boundaries of technology, we support our customers to preserve resources and enable a low-carbon society. We act with integrity and transparency at the core of our governance and we promote social progress for our people and communities around the world. Sustainability at ABB Financial performance By pairing our strategic priorities with a continuous improvement mindset, we will deliver improved performance in line with our financial framework: 3 - 5% average annual revenue growth through economic cycle 13 - 16% operational EBITA margin - Electrification: 15 - 19% - Process Automation: 12 - 16% - Motion: 15 - 19% - Robotics & Discrete Automation: 13 - 17% ~100% cash conversion 15 - 20% ROCE EPS growth > revenue growth Our previous strategy events Products & Systems Offerings A-Z Services Where to buy Industry Solutions Channel partners Buildings & infrastructure Industrial automation Marine & ports Oil & gas Power generation Investors Investor & shareholder resources Quarterly results & annual reports Corporate governance Calendar, events and publications Company Customer events News & media Who we are Innovation Careers Sustainability Our values Supplying ©1995–2021 ABB Provider information/Impressum Privacy Notice Change cookie settings Cookie settings Our website uses cookies which are necessary for running the website and for providing the services you request. 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