ABOUT US/NEWSROOM/CONTACT US/LOCATIONS/CAREERS CONSULTING TECHNOLOGY INNOVATION INDUSTRIES share HOME OUR EXPERIENCE LAUNCHING ORA, A REVOLUTIONARY NEW KITCHEN TOWEL - BETTER ALL ROUND LTD The revolutionary Ora kitchen towel: from concept to supermarket shelf within 12 months We helped create the new Ora kitchen towel, from concept to supermarket shelves in less than 12 months Ora kitchen towel – winner of the household products category at The Grocer New Products Awards 2014. Ora, the revolutionary new kitchen towel, was awarded best new household product in The Grocer New Product Awards 2014. PA helped to develop the product with our client, Better All Round Ltd, as well as a totally new manufacturing process from our Technology Centre in Cambridge. The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both non-food and food categories. Ora was the winner in the household category chosen by consumers and a panel of product experts. We helped take the Ora kitchen towel from concept to supermarket shelf within 12 months. Although there has been a steady climb in market demand and penetration, the household kitchen towel sector has seen no genuine innovation since its inception in 1931. Working closely with our client, Better All Round, we have challenged the norm. We developed, and are now supplying the market with, a revolutionary new kitchen towel – Ora. Ora has been designed to make using kitchen towels easier by layering single round sheets through an innovative stacking system. As there are no perforations, you simply lift off a sheet with one hand. Each stack contains the equivalent of two traditional kitchen towel rolls held in a waterproof card base rather than on a roll. Everyone wins: Ora’s spacesaving design and round shape means 20% less packaging, over 30% fewer trucks on the road and less space required in the supermarket and in the home. And less waste for our planet. Driving this development – from the business design and concept to finished product in store within 12 months – has been a real achievement. With no pre-existing equipment available, we developed a completely new manufacturing process at our Technology Centre in Cambridge. Our expertise across packaging, new product development and manufacturing meant that PA could make it happen. The combination of a great concept, a great team and ultimately a great product has resulted in almost 60% of consumers surveyed saying they would switch brands and buy Ora. Ora is currently available in selected UK Tesco stores. To find out more about our technology and innovation capabilities, please contact us now. Dave Smith Technology and product development OUR EXPERIENCE Helping Burgopak maximise the commercial potential of their unique packaging design | Future of Healthcare Elevating a global brand with innovative thinking - Evian GN ReSound – transforming innovative product development performance OUR THINKING Reinventing manufacturing Design - experience is everything Harnessing the power of Open Innovation: leading in a collaborative world NEWS AND EVENTS Ora kitchen towel – household product of the year - 1 October 2014 Cambridge Business - A cheesy cauliflower and the Willy Wonka experience, 1 October 2014 Medwatch - PA launches its technology offering in Denmark, 25 September 2014 RELATED LINKS Automating complex processes Driving innovative product development Technology consulting services Developing science and technology Developing technology and innovation strategies Managing Intellectual Property Virtual tour of our technology facilities Follow us About us / Newsroom / Contact us / Locations / Careers / Alumni CONSULTING Functional expertise Corporate strategy Marketing and customer strategy Finance Human resources and talent management Operations Procurement and supply chain Capabilities Business design Business security and risk Programme management Regulation Shared services and outsourcing Social intelligence Technology consulting TECHNOLOGY Technology and product development About technology and product development Technology consulting Product design and development Manufacturing process development Technology centre virtual tour IT and digital solutions Business intelligence and analytics Delivery assurance Digital solutions IT transformation Partnering in delivery INNOVATION From invention to delivery Our latest technology innovations Low-cost remote health monitor Revolutionary kitchen towel Innovative smart meter Groundbreaking IED detector Pioneering auto-injector Technology centre virtual tour Applying innovative thinking Assessing global energy markets Building digital businesses Creating a cloud-based weather community Delivering a biometric visa system Making intelligent healthcare a reality Reinventing manufacturing Unlocking talent INDUSTRIES Energy and water Financial services Government and public services Life sciences and healthcare Manufacturing Security and defence Telecommunications Transport and logistics Copyright © PA Knowledge Limited 2014 Legal Privacy and cookie policy Site map