CONSUMER Trusted Brand Trust = reliance on the character, integrity, ability, strength of someone or something. For 80 years, Canon has been the definition of a trusted brand. Our customers know Canon means quality products, industry-leading technology, experienced technical support and specialized solutions. Awards Canon commits itself to delivering exceptional solutions and great customer experiences. It’s there in our mission: to be the preferred choice for technology and services to enhance the lives of people and drive businesses’ performance. For us, it’s about the execution, not the accolades. But we’re honoured that our efforts have been recognized by the: iF Design Awards (Canon has accepted a iF Design Award for 25 consecutive years) Red Dot Design Award Technical Image Press Association (Canon has accepted a TIPA award for 25 consecutive years) Buyers Laboratory LLC (BLI) European Imaging and Sound Association 1 2 Innovation Canon is a brand built on trust, on history, and on being a leader and an innovator. We introduced the world’s first speed-light synchronized 35mm flash-shutter-camera, automatic exposure 35mm single-lens reflex camera, bubble jet printing technology, professional still video camera, and digital desktop all-in-one printer, scanner and full-colour copier—to name just a few times we set the pace. Being competitive—with others, with ourselves—not complacent made us a trusted, proven leader in digital imaging solutions, input to output. We are the brand people turn to for new technologies that make a difference in their lives. Canon is committed to building beyond its existing business areas, and furthering its reputation for developing cutting-edge technologies. Here are just a few areas where we’ve shifted our attention. Mixed reality (MR) merges the real world with CGI images in real time. Canon’s MREAL already supports design and production processes in the manufacturing and construction industries. In the automobile industry, MR imaging confirms vehicle dimensions before prototypes are created and assists with the design of steering wheels, gearshifts and other parts. It allows users in architectural design to employ realistic, full-scale simulations that create the feeling of actually being inside of a building. 3-D machine vision Canon entered the 3-D machine market in 2014 with a system that quickly and accurately measures the location and orientation of parts in three dimensions, supporting the automation and acceleration of production lines for parts provisioning. Next-generation image-processing technology Canon is now focusing its R&D energies on new image-processing technology enabling the reconstruction of still images and video, as well as the realistic automatic synthesis of such still images and video with computer graphics in accordance with user needs. Canon is looking for technologies that go beyond the usual adjustment parameters—resolution, contrast, colour, tone and gradation—by breaking down captured images into basic components and then reconstructing them. DNA testing systems Genetic diagnostic tools are expected to play a significant role in the early detection of genetic disorders and targeting therapies based on specific gene disorder. Canon is carrying out related research and development in hopes of expanding the potential for the diagnosis of inherited genetic disease. Canon is exploring the development of ultrahigh-sensitivity and ultrahigh-resolution CMOS image sensors. A certain level of light is required when shooting with a digital camera or camcorder, and without it, images cannot be captured due to insufficient sensitivity. Canon embraced the challenge of achieving higher levels of sensitivity and larger element sizes while maintaining high-speed readout performance, and has succeeded in developing the world’s largest class of CMOS image sensor measuring approximately 20 cm square. Today’s mobile information terminals, such as smartphones and tablet PCs, have user interfaces that not only offer easy and efficient operability but also make using the device enjoyable. Canon is presently developing a variety of technologies, including gesture recognition and mixed reality, to realize UIs for advanced functions and services. Canon aims to realize performance in accordance with users’ wishes by expanding the utilization of detection and recognition technologies for handwriting, voice and gestures. YOU'RE CURRENTLY VIEWING: CONSUMER CONSUMER PRODUCTS CONTACT & SUPPORT CANON CANADA SHOP STAY CONNECTED Sign up for our emails to get the latest updates on new products, inspiration, and more. SUBSCRIBE keyboard_arrow_right JOIN THE CONVERSATION © Canon Canada Inc., 2021. All rights reserved. Privacy Policy Terms of Use Site Map