.st0{fill:#1577A9;} .st1{fill:#BCBEC0;} .st2{fill-rule:evenodd;clip-rule:evenodd;} CONSUMER PRODUCTS Consumer Products companies operate in a competitive context, in which prices, innovation, and high visibility are the main variables. The complexity is mirrored by different dynamics of change, such as the contraction of demand on the local markets which requires a new impulse towards a more global approach, a strong competition with retailers and private labels promotions, price lists fluctuation and the need to establish direct contact with consumers through social media. The ability to predict future market trends is mandatory to offer right products at the right price, taking advantage of consumers feedbacks also provided by new digital connections, optimizing product assortment and improving the customer-oriented supply chain. SDG offers opportunities to make full use of Performance Management and Business Analytics solutions to develop the next Competitive Intelligence framework, taking the most out of industry-specific insights as well as Big Data & Analytics practices, with a focus on Forecasting, Price Optimization, Mix Optimization, Next-Best-Action. We see different and specific challenges in every new project, but the goal is the same: providing the Business with Innovative CPM and Advanced BI frameworks, capable of producing meaningful outcomes. Key Topics Price Multidimensional profitability as a primary target Products Invest in new ideas but avoid cannibalization Customers Understand needs to offer dreams, use promotions but focus on the baseline Trend Manage local market decrease, go for globalization Efficiency From standard costing to target costing (variance analysis) Flexibility Customization and variety, service level and speed Innovation Digital revolution as an opportunity (new media & social networks) Best Practices Sales Sales Analytics & Reporting, Sales Budgeting & Forecasting, Salesforce Targeting Targeting Customer & Product Profitability Marketing Promotional Analysis & Simulation, Brand Monitoring, Reputation & Sentiment Intelligence Supply Chain & Logistics Supply Chain Optimization, Logistics Accounting, Product Assortment Operations Sales & Operative Planning, Predictive Analytics, Demand Planning BLOG Eagle Consumo: Convierte tus datos en insights de negocio READ MORE BLOG SDG Integrated Planning: para una toma de decisión ágil, precisa y con un enfoque data-driven READ MORE NEWS NUEVO CONSEJERO ESTRATÉGICO DE GRAN CONSUMO READ MORE How can we help you? Contact our experts to discuss how we can assist you to seize opportunities in your market. Barcelona Office Tel.: +34 93 289 08 20 Madrid Office Tel.: +34 91 515 96 78 Email: infoes@sdggroup.com OUR OFFICES .st0{fill:#FFFFFF;} Contact us Offices Privacy policy Aviso Legal Copyright © 2021 P.I. 04828200966 All rights reserved. SDG Group refers to the SDG network and/or one or more of its member firms, each of which is a separate legal entity. Please see this link for further details. Credits Notice We and selected third parties use cookies or similar technologies for technical purposes and, with your consent, for other purposes as specified in the cookie policy. Learn more and customize Reject Accept