Oerlemans Foods Home News Freshfrozen Category is increasing rapidly. 02 NOV 2017 Freshfrozen Category is increasing rapidly. Last year, great positive developments took place in frozen fruits and meals. The segment of frozen fruit is increasing rapidly, while the buyer group is still small: only 27% is buying frozen fruits. Thanks to the international trend of making smoothies, mostly young singles and dual earners buy small packings like raspberries, berries and mango pieces. The increase in turnover last year was 31 percent compared with the year before. Given the strong health trend, there is still considerable potential Remarkable is also the sales increase of the frozen ready meals, compared to fruit a more traditional segment. Meals peaks in the freezer shelf The increase in turnover was 12 % last year compared to the year before. The ready meals category hasn’t grown more before than now. The target group consists mainly of young and older singles, they choose purely for convenience and in addition, the meals are getting better and better. Remarkable that this is possible in the frozen category, because supermarkets are mostly focused on the ‘fresh’ category. In the battle for market share, Supermarkets benefit from their own brands and A brands of the convenience use of frozen ready meals and also the customers experience the ready meals as easy to prepare and delicious. BACK TO ALL ARTICLES GOT ANY QUESTIONS? Tel. +31 / (0)416 782 700 info@oerlemans-foods.nl CONTACT US PRODUCTS Vegetables Mixed Vegetables Fruits Herbs Top Gastro Organic OERLEMANS FOODS About us Sustainability Quality control Certificates Markets Career News Contact HEAD OFFICE Oerlemans Foods Waalwijk B.V. Zijlweg 16 5145 NR Waalwijk The Netherlands P.O. Box 425, 5140 AK Waalwijk, The Netherlands Tel.: +31 / (0)416 782 700 E-mail: info@oerlemans-foods.nl STAY CONNECTED Subscribe to the newsletter Your email address SUBSCRIBE Copyright © 2017 Oerlemans. All rights reserved. Disclaimer Privacy Policy Terms and conditions