APPRL FOR BRANDS APPRL BLOG BOOK A DEMO (Press Enter) How DTC Brand Soft Goat Tripled Their Sales via Influencers By Martin Landén | October 27, 2020 CASE STUDY In this case study you’ll: Learn how a DTC brand works systematically to constantly improve their ROI from working with influencers Get access to Soft Goat’s playbook for data-driven influencer marketing Learn the importance of historical performance data Access the Soft Goat case study together with three other cases that cover different approaches of maximising the ROI of your influencer marketing Soft Goat is a Stockholm-based brand that offers high quality cashmere clothes to reasonable prices, enabled by being a digital-first brand born on the internet. Soft Goat has strongly believed in people-driven marketing via digital influencers from its launch. They joined APPRL in 2016 to invest in performance-driven influencer marketing earlier than most of its peers, which has yielded significant growth. “The foundation has been to work close to key profiles to establish natural ambassadorships, and over time we have developed an increasingly systematic and data-driven approach to working with marketing, including influencers.” Stephanie Bergström, Soft Goat Founder & CEO Soft Goat’s results on APPRL’s platform over the last year is impressive: Comparing the past 6 months i.e. Q2 & Q3 2020 with the same period in 2019, Soft Goat has seen a 237% increase in sales, while increasing costs only by 57% during the same period “APPRL enables us to work with influencers in a way that wouldn’t be possible without the platform. With APPRL we can see how influencers perform on a daily basis and continually adjust commissions to optimise our ROI.” Amanda Grahn, Soft Goat Head of Digital Marketing Feel free to reach out to our team for advice, questions or other on hello@apprl.com – we’re happy to help! Was this article helpful? Give it a share! Facebook Twitter Email LinkedIn Post Navigation Previous Article A Step-by-step Guide to Double Your Sales via Influencers Next Article How to Maximise Your Sales & ROI this Black Friday & Cyber Week ABOUT JOBS PRIVACY POLICY TERMS OF USE INSTAGRAM

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