Jump to main content (accesskey s) Jump to site navigation Jump to site index (accesskey 3) Menu Amplify Specialty Our second actionable component is to amplify our Specialty businesses which focus on products with comparatively low rental penetration in predominantly non-construction markets. These products are often a natural add-on to our General Tool products and services. We are always looking for new rental opportunities and to expand the number of our Specialty businesses which in North America include: Climate Control and Air Quality Industrial Tool Power and HVAC Flooring Solutions Pump Solutions Scaffold Services Lighting, Grip & Studio Ground Protection Shoring Solutions In North America we will invest in fleet to enable existing location growth as well as continuing our greenfield openings and bolt-on acquisitions. We will scale the less developed business lines and identify and develop new white space opportunities. Our Specialty businesses are true specialisms with in-house experts in each business line with in-depth product and application knowledge, who enable us to provide the very best level of service to our customers. We are looking to grow our North American Specialty revenue to c. $2.4bn during the next three years to April 2024 through our ambitious plans to drive rental penetration and increase our market share across our businesses. We have a broad-based team identifying new rental product ideas for both existing and new businesses, and a culture that encourages ideas at all levels of the organisation building entrepreneurialism with scale. In the UK we plan to make targeted fleet investment, accelerate Specialty growth through cross-selling and also identify and develop new opportunities. In the UK we are already seeing growth in cross referrals as a result of Project Unify to bring together all our UK businesses as Sunbelt UK Grow General Tool The first of our strategic priorities is to grow our General Tool business and advance our proven clustered market approach in North America. In the UK, our focus is on optimising our operational network. Find out more Advancing technology The third of our strategic priorities is making the move from industry-leading technology platform, to a leader among the broader industrial and service sector; further improving our customer value proposition and capture the benefits of scale across the Group. Find out more HomeAbout usStrategic reviewOur strategic prioritiesAmplify Specialty COMPANY About us Our businesses ESG Investors Newsroom Careers Contact GLOBAL SITES Sunbelt Rentals Sunbelt Rentals UK CONTACT US Ashtead Group plc 100 Cheapside London EC2V 6DT Phone: + 44 (0) 20 7726 9700 ©2021 Ashtead Group plc. All rights reserved Contact Site map Modern Slavery statement Privacy policy Cookie policy Disclaimer This site uses unobtrusive cookies to store information on your computer. By using our site you accept the terms of our Privacy Policy. Read more in our Cookie policy. Close Close