Home About Us What We Do Our Productions Press / News Contact Menu Imagine: world-class content where the brand story is the real story About Us Imagine Group is a leading international TV production company headquartered in Singapore, developing and producing large scale reality TV shows across a variety of genres such as sports, fitness, design, fashion and lifestyle. Imagine’s hit TV productions include popular international formats – The Contender Asia produced in partnership with Mark Burnett Productions, The Biggest Loser Asia; and original formats that the company created and are most known for – The Challenger Muay Thai, The Apartment and Fit for Fashion. Imagine’s shows are distributed worldwide to over 40 countries, and have achieved global success in Asia, Australia, the US, UK and Europe. The company has received multiple accolades from media and the industry, including an International Emmy Award nomination in 2012. Imagine partners with leading international brands and offers them 360-degree product integration and marketing solutions through our media properties. Formats can also be customized for brand partners to complement the market strategy of their products. For more information, contact admin@imaginegroup.tv International Emmy Awards Imagine Group makes history, securing a break through an Emmy nomination in non-scripted entertainment for Southeast Asia with The Challenger Muaythai! The Emmy Awards recognize excellence within various areas of television and emerging media. Formats Asia Awards Imagine Group clinched the Formats Asia Award for Best Original Asian Format with The Challenger Muaythai, which was voted by nearly 4,000 industry professionals! Formats Asia Awards 2013 was held at the Grand Hyatt Hong Kong and it was a highly successful gathering of broadcasters, production companies, content creators and owners, and branded entertainment agencies appreciating excellence in the field of production. 2013 Asian Televison Awards Imagine Group was nominated for having the best theme song for The Apartment: Style Edition for the 2013 Asian Television Awards. Launched in 1996, Asian Television Awards (ATA) is the Asian TV industry's most significant and celebrated event, recognizing excellence in programming, production and performance. Determined by an expert panel of over 50 judges from across the region, the Awards comprise over 30 categories and represent the industry's foremost recognition by enjoying the support of every major industry player throughout the region. Riaz MehtaPresident & Founder Riaz is the Founder and President of Imagine Group, established in Singapore in 2005, and is Asia’s #1 Reality Show Production house. Riaz has helped transform the media landscape in Asia to create content of a world-class standard. Imagine Group TV shows broadcast in over 40 countries worldwide including Asia, USA, Australia and Europe. Upon graduation, he entered the Computer Industry in Sydney later moving to Singapore to spearhead the Singapore operations for the largest listed Australian Technology company (“KAZ Group”) in Asia.. A creative at heart with a passion for TV and Film, Riaz spotted a gap in the Asian market for high quality premium original Asian productions. With this in mind, he left his IT career behind to establish a leading media and entertainment production company in Asia – Imagine Group. He had a singular vision, to change the global image of Asian television, and put South East Asia on map for the highest quality production values. In a monumental move, Riaz flew to Los Angeles and secured his collaboration with the most iconic man in reality TV, Mark Burnett, to produce an original Asian version of the hit show, The Contender. Through this first successful venture, resulting in global distribution deals and global awareness for Asian production, Riaz has raised the bar for Asian productions; transferring skills, investment and recognition to the region. His vision became a reality in 2012 when Imagine Group received an International Emmy Award nomination for ‘The Challenger Muaythai’ and in the genre defining ‘The Apartment’ series, which has broken new ground in Asian reality TV, and was made with an almost entirely local crew. These new and inspiring original formats have reached audiences not just in Asia, but across continents from the USA, Australia, UK, Europe, to the Middle East and Africa. He is also responsible for bringing some of the largest global entertainment franchises (The Biggest Loser Asia, The Contender) to Asia, forming with media giants such as Mark Burnett Productions and Shine International. Awards Meet The Team What We Do In a crowded world filled with ever more media, brands are finding that they have to shout louder to be heard. Traditional media spots are becoming less and less effective as viewers skip advertising breaks and become more cynical about messaging. For these reasons, smart marketers are turning to branded entertainment as a powerful new way to connect with consumers. Imagine Group is Asia’s leading producer of branded entertainment. We create compelling TV shows, watched by millions. Our hit TV platforms allow you not only to engage with consumers on deeper emotional levels but also to maximise your existing marketing channels. Telling your brand story within a popular TV programme means that viewers are more deeply engaged, and for longer than with advertising. As our brand partners’ results show, it really works. For sponsorship opportunities, contact peter.giakoumelos@imaginegroup.tv Product & Brand Integration TVC Digital On Ground Activations Product & Brand Integration At Imagine Group, we weave your brand into a narrative to showcase your products and tell your brand story. Our cast will demonstrate and endorse your products seamlessly, allowing viewers to experience and engage with the product. Taking integration to the next level, we sew your brand objectives and identities into our show formats, then amplify the message through complementary branding and PR. In effect we embed your brand into the programme editorial. The viewer will be fully immersed in your brand values while watching the show and following its core themes. Time and again the results show that viewers remember a product better and believe they will purchase it more often when it is part of the editorial. TVC Rather than abandon traditional TV advertising, branded entertainment should supplement and complement it. We can produce thematically associated, impactful and targeted TVCs, designed to create calls-to-action around the programme. Traditionally, standalone TVCs require large production budgets but as part of an Imagine Group package, you can maximize exposure and minimize production costs. Digital Imagine Group has become expert at running digital campaigns alongside our formats. This allows brands to powerfully leverage our content in the digital space. Great content is always the key. Our imaginative social media campaigns work because our content gets shared again and again. But returns are what matter and with 2nd screen interaction becoming a universal while watching TV, it is vital to create a connected viewer journey from recognition to action. Synchronized social media campaigns, tying in with broadcast schedules across major social platforms Hashtag campaigns, competitions and promotions EDM Content Platforms Music tie-ins Live access to communicate with our online audience via social networks Apps and bespoke microsites Coordinated promotions of partner digital spaces – links, etc. On Ground Activations To support the broadcast campaign Imagine Group can deliver exciting on-ground events and experiences, using the cast and/or hosts of the show. These experiential campaigns will provide your customers the chance to engage more deeply with the programme and your brand. They can be used as sampling, data gathering and PR opportunities. Our Productions Imagine Group produces award winning reality TV shows across a wide spectrum of genres. For distribution opportunities, contact dave.gunson@imaginegroup.tv The Apartment The biggest interior design competition in Asia, where contestants battle to win a luxury apartment. See More Fit for Fashion 12 ordinary individuals compete to transform their lives for grand prize of $100,000. See More The Challenger Globally, only one aspiring fighter will emerge as 'The Challenger Muaythai Champion'. See More The Biggest Loser 16 contestants from across Asia are given a second chance in life accompanied with $100,000. See More The Contender 16 Muaythai middleweight fighters compete in outdoor challenges and sanctioned matches. See More Press / News Riaz spices up reality in Asia - September 24, 2014 KUALA TERENGGANU "Portraying the human journey and the art of the storytelling is important; and when you know the art of story telling, you can take anything and make it interesting", says televis... more Mr Ray Kyles, Mr Riaz Mehta, Madam Chong Yoke Har and Mr Simon Flint officiates reality show Fit For Fashion at Pavillion Kuala Lumpur - September 19, 2014 En. Ray Kayles, Pemangku Pesuruhjaya Tinggi British (kiri), En. Riaz Mehta, Presiden dan Penaung Imagine Group (kedua, kiri), Puan Chong Yoke Har,Timbalan Ketua Pengarah ( Perancangan) Tourism Malaysi... more Imagine Group’s Mehta in search of America’s next top reality TV series - March 3, 2014 Riaz Mehta, founder and president of production company Imagine Group, will never forget the shock and happiness he felt when he received an email from the Emmy Awards Committee in 2012 informing hi... more LSA Profiles: Riaz Mehta, Founder of Imagine Group - December 16, 2013 Lifestyle Asia speaks to Riaz Mehta,founder of the Imagine Group on Asia’s entertainment industry and fame. 16 December, 2013 Liz Zuliani Recognized as the third most powerful man in Asian Media by... more See More Contact 142 Neil Road Singapore 088871 + 65 6220 6731 | + 65 6222 4582 admin@imaginegroup.tv Copyright © 2015 Imagine Group Pte Ltd Disclaimer Privacy Policy