WORLDWIDE OUR OFFICES J. WALTER THOMPSONWORLDWIDE WORK PEOPLE CAREERS THINKING NEWS HISTORY BLOG SEARCH Content related to J. WALTER THOMPSON BEIRUT WINS “ROADSTER DINER” ACCOUNT / J. Walter Thompson Beirut J. WALTER THOMPSON BEIRUT WINS “ROADSTER DINER” ACCOUNT 2 July 2015 Lebanon’s iconic casual dining chain homes in on strategic innovation Beirut, Lebanon (6 July 2015) – J. Walter Thompson, one of the world’s best known marketing communications brands, announced today that its Beirut operation has been appointed marketing-communications partner to “Roadster diner”, with immediately effect. The agency will work with Roadster diner in the development of a strategic and creative platform for the brand’s corporate and tactical campaigns. This will continue to build on the iconic Roadster diner’s famous heritage in the region through innovative communication-based business solutions, across multiple channels in the Lebanese market and beyond. Roadster Diner is a market leader in the casual dining category in Lebanon, with a chain of 15 dining outlets and five delivery centres, creating an unforgettable, homey experience since 1998. The company has ambitious plans to expand its unique offering in the GCC countries and European markets in the near future. The agency landed the famous American-diner-style food chain in Lebanon, after a competitive pitch process involving two other international agency brands in the market. Commenting on the win, Randa Daher, Brand manager at Roadster said, “We chose to work with JWT based on many criteria but mainly, the people, the chemistry, the cultural fit and definitely the creativity.” “Roadster diner’s culture is all about the people, keeping the customer at the center. In our quest to appoint a communication partner, we chose JWT because, like us, they are driven by passion. As such they would help us in our continuous effort to create an exceptional dining experience for our customers” added Sahar Dumyati, Strategic Marketing and Project Manager. Celebrating the news, J. Walter Thompson Beirut’s Managing Director, Omar Sadek, said “We are thrilled that our passion and drive were recognised in the pitch process and that we have won the business of taking a much-loved Lebanese brand to the next level of relationship building with its existing and new consumer base.” ABOUT J. WALTER THOMPSON WORLDWIDE J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide. In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea. MIDDLE EAST & AFRICA, ALL ENQUIRIES Philippa Clayre T +961 1 973030 T +961 70 974 261 philippa.clayre@jwt.com SHARE ADD TO FAVORITES OFFICE J. WALTER THOMPSON BEIRUT Lebanon At JWT-Beirut we strive to go beyond traditional advertising and basic communication. We believe in creating ideas that will directly impact our client’s business by developing … READ MORE OUR LOCATION 47 Patriarch Howeiyek Str, Sabbagh Bldg, 3rd Floor Beirut Lebanon +961 1 973030 SHARE ADD TO FAVORITES PEOPLE PHILIPPA CLAYRE Head of Corporate Communications / J. Walter Thompson MEA Philippa has spent the last 12 years in Lebanon as a ghostwriter for publishers and international and local corporate clients. Previously she held the position of TV Producer and … READ MORE SHARE ADD TO FAVORITES PEOPLE NICOLAS GEAHCHAN Executive Creative Director - Levant / J. Walter Thompson MEA Graduated from ALBA (Lebanese Academy of Fine Arts) with a Master degree in Advertising.Joined JWT in March 2001, started in JWT Beirut as Junior Copywriter, promoted to Creative … READ MORE SHARE ADD TO FAVORITES WE'VE MAPPED SOUTH ASIA LIKE NO ONE ELSE. 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