Case studies Peugeot Zurich Britvic Our promise Who we are Talk to us Guru Strategic content marketing for the world's biggest brands. A journalistic approach to storytelling across digital, print, PR and social spaces. Your hunt for the genuine article ends here... What we do Strategy Defining what a brand is going to say through content, how it will say it – and when Production Creating and curating content for multi-channel delivery – articles, apps, hubs, email, print, video, infographics… Distribution Strategy and execution for paid, earned and owned channels Measurement In-depth analysis and reporting that feeds into future content recommendations Strategy Defining what a brand is going to say through content, how it will say it – and when Production Creating and curating content for multi-channel delivery – articles, apps, hubs, email, print, video, infographics… Distribution Strategy and execution for paid, earned and owned channels Measurement In-depth analysis and reporting that feeds into future content recommendations Case studies Peugeot 700 Hours interactive in-app brand engagement 27% Went online to download a brochure “The creation of the New 308 in 3D app allowed us to demonstrate the car to customers before it was available in showrooms, and get them to engage with us in an innovative way. The clever addition of the virtual car meant that we could showcase the app across online and offline channels. A truly integrated and successful campaign!” Alison Stewart, Head of CRM and Aftersales Marketing, Peugeot Motor Company PLC Zurich 173% Increase in followers on Twitter 113% Increase in Klout score “We've found in Specialist a partner that delivers stylish, content-led website architecture, and it helps that they're a nice bunch of people to work with.” John Paul, Head of Commercial Broker Marketing, Zurich Insurance PLC Britvic 8.5 Minutes average dwell time 4.3/5 Average article rating “Specialist has become a natural extension of my team – they've helped change the way we communicate with the business, and for the first time we have a channel that brings the entire Britvic community together.” Nina Ghataura, Senior Internal Communications Manager, Britvic plc Our promise A unique and flexible service We'll challenge your thinking Working with us will be fun We'll always be honest with you And, of course, we'll deliver the highest quality end product... Who we are Load more Talk to us Some of the biggest brands in the UK (and the world) love working with us. We’re sure you’ll enjoy it, too. Sign up for our Content Guru email... Email us Click here Call us +44 (0)117 925 1696 Find us Embassy House, Queens Avenue Bristol, BS8 1SB 40 Long Acre London, WC2E 9LG Join us Content Outreach Executive We are a growing, all-media Bristol-based content agency looking for a talented Content Outreach Executive, who will be responsible for generating link earning and engagement opportunities as part of the digital content strategy for international brands. With at least 2-4 years experience in digital PR and outreach, you will be an accomplished networker with a proven track record in building and maintaining relationships with prominent influencers and online content creators, so as to increase brand exposure and drive organic search performance. A super-organised, self-motivated individual, you will be eager to thrive in an environment where success will be realised in negotiating access to hard-to-reach individuals and selling in fantastic content ideas. Tenacious and assertive, you’ll leave no stone unturned when it comes to finding the right prospects for campaigns and will use a range of tools comfortably and effectively to generate results for clients. As a new position at Specialist, you will have the opportunity to shape the agency’s innovation in this area, playing an integral role within a young and ambitious team. Responsibilities Establish and maintain strong online media and influencer relationships ­ Craft pitches to send to a range of media and influencers in order to generate content partnerships and references to our clients’ sites Develop content toolkits, to include multiple assets for use by influencers in campaign marketing The creation of outreach templates, standardised contracts and pricing guidelines that can be used to inform campaign budgets Responsible for keeping the editorial team informed of influencer needs and requirements that may be useful in the formation of ideas and in shaping the creative output Weekly assessment and tracking of content coverage and earned links, and the generation of insightful reports delivered to the content strategist with recommendations for improvements Experiment with new techniques to increase the effectiveness of influencer marketing campaigns Act as an agency advocate for content outreach principles – providing training and guidance to clients and agency colleagues as necessary Ideal candidates will also have the following skills Self-motivated and proactive in their own personal development Interest, initiative and thirst for knowledge in content marketing and outreach trends. Quick to catch on to new concepts and full of ideas Ability to translate complex technical information into easy-to-understand, visually dynamic presentations Excellent attention to detail, flawless spelling, punctuation and grammar is a must! Salary: Competitive depending on experience – plus Pension, PMI, DIS + additional group benefits Close date: Mid-Aug – interviews can begin asap Start date: September 2015 (earlier if possible) Reporting to: Content Strategist Info: www.specialistuk.com Contact: Please send CVs and salary expectations to sarah.russell@specialistuk.com Creative designer We are an all-media and fast-growing Bristol-based content agency looking for a talented designer to work with lead creatives on delivering engaging B2B and B2C print and digital work across a number of different brands. This is a fantastic opportunity to work within our creative team. You must have at least two years' publishing experience with an exceptional eye for detail and a superb understanding of how design, narrative and interactive experience fit across all creative platforms – print to digital. Key Skills • Strong technical proficiency across all the following software packages InDesign, Photoshop and Illustrator. • Newsstand / contract magazine publishing • Art working / retouching to high print / digital ready standard • A cross-platform approach to content and idea generation • Ability to demonstrate desire for business success, self-motivation skills and willingness to go the extra mile • Excellent visionary creative skills This person is… • An excellent producer and judge of brilliant content • Also passionate about digital content and how it should look and feel • A good team player – a ‘can do’ person, very personable and likeable • Very organised • Excited about customer engagement • On top of current affairs Location: Bristol Salary: competitive depending on experience – plus Pension, PMI, DIS + additional group benefits Close date: 27th August Start date: 28th September Reporting to: Creative Manager Applications to aj.howe@specialistuk.com Freelance journalists and editors We are always looking for talented freelance journalists and editors to join our team. Please forward CVs and salary expectations to: ross.wilkinson@specialistuk.com Freelance designers digital & print We are always looking for talented freelance designers – print and digital – to join our team. Please forward CVs and salary expectations to: aj.howe@specialistuk.com Freelance photographers We are always looking for talented freelance photographers to join our team. Please forward CVs and salary expectations to: aj.howe@specialistuk.com + Content Outreach Executive + Creative designer + Freelance journalists and editors + Freelance designers digital & print + Freelance photographers Privacy Policy Copyright Specialist UK 2015 A FleishmanHillard Company × Please wait loading...