Let’s Talk Expertise Capabilities Our Work Clients About Careers News Case Study: Veniam Launching in the US CHALLENGE Veniam came to Spark to help the Portugal startup launch in the US. In the growing IoT space. Veniam needed to develop a strong narrative, messaging platform and assets to help US media visualize the potential of Veniam’s technology. Approach Spark conducted a media audit of competitors to examine and evaluate the existing conversations and clarify Veniam’s differentiation among the connected vehicle and industrial IoT sectors. We worked with Veniam to develop a multi-layered narrative, which included key messages and proof points for each select groups including: business, technology, consumer, and design media, as well as industry analysts, potential investors, customers, and transportation/Smart Cities influencers. Spark created a launch strategy and conducted outreach to a comprehensive list of relevant reporters covering markets and industries that would lead Veniam to investors and customers Results Secured over 50+ articles nationally and internationally, including: TechCrunch, VentureBeat, Forbes, Fast Company, Business Insider and many more. Garnered 12.2 million impressions on social media Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

Let’s Talk Expertise Capabilities Our Work Clients About Careers News Case Study: Cloudyn Optimizing Analysts and Customers Challenge Cloudyn wanted to increase awareness of its cloud cost management platform and cost optimization tool, as well as its integrations with major cloud platforms AWS, Azure and Google, through PR. Strategy •Engaged with analysts with high media visibility, incorporated Cloudyn data and insights in Cloudyn’s story, and partnered with customers, including Fortune 500 companies Live Nation and Proofpoint to promote the benefits of Cloudyn cloud optimization and cost management in case studies and in the press •Developed marketing content for AWS re:Invent and Microsoft Ignite, and provided media and analysts with access to customers at those events Results •Analysts contributed significantly to Cloudyn’s media visibility by referencing Cloudyn when discussing the demand for cost optimization tools •Engagement with customers contributed to good customer and cloud vendor partner relations. Microsoft announced the Cloudyn acquisition in June 2017 Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

Let’s Talk Expertise Capabilities Our Work Clients About Careers News Enterprise We’re already sitting wherever you’re placed in the enterprise technology landscape: ERP, SaaS, security, big data, AI, etc. Between corporate communications, public relations, and integrated marketing, we can help your business thrive in an increasingly complex world. Enterprise Case Studies Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com