Solutions Customers Resources Company Jobs Contact us Measuring promotion impact In order to improve your trade promotions, you first need to understand the true impact of the past actions. Yet, when we interviewed FMCG companies nearly nine out of ten said they struggle to understand which promotions were effective and profitable. ‍ Typically the challenges are related to scattered data, lack of time and inability to separate overlapping actions from each other. Trying to analyze all types of actions with the same set of KPIs causes challenges as well. Sometimes it’s enough to focus only on the sales and profitability metrics, whereas sometimes you need to take a closer look at what happens to the shopping behavior after the promotion period. The tooling you need A² Trade Promotion Insights pulls data together from different sources to combine it to an overall view of past promotions. Intelligent baseline modeling allows you to instantly see the incremental sales created by different types of promotions. Analyzing promotions first at an aggregated chain and brand level before drilling down to individual promotions ensures that all of the most important results can be easily reviewed. APPROACH Analyze the impact reliably Use your time to analyze the findings, not to combine data from different sources or manually adjusting the baseline sales for an individual promotion. Promotion strategy and annual plan Activity planning Retailer collaboration Execution and review Analyze the efficiency of the actions on brand level Drill down to the details Compare results against the targets Use KPIs that are relevant to the objective Analyze what happens around the promotion Something for all the stakeholders We believe that you shouldn’t need to be a hard core data analyst to understand the true impact of your promotions. Key account managers and brand managers should have the tools they need to easily draw conclusions on what works and what doesn’t. Data analysts can then focus on the more complicated cases and really drill down to lowest level of details in the most important areas. Focus on the most effective ones ‍Having a holistic visibility to impact of your promotions allows you to: Optimize your promotion strategy Stop wasting money in promotions, that just don’t work Allocate money to the brands and chains that have provided you the best promotion lifts. Discover other benefits of A² Trade Promotion solution Increase the profitability of promotions Learn more Forecast promotional lift Learn more Discover the most efficient promotion tactics Learn more Or learn more about the solution itself A² Trade Promotion Insights A² Trade Promotion Optimization REQUEST A DEMO Ready to learn more about our solutions for FMCG brands? Leave your details below and we will reach out to you shortly! Your privacy is important to us. Solutions A² Trade Promotion A² Trade Promotion Insights A² Trade Promotion Optimization A² Category & Shopper Insight A² Category Analytics A² Assortment Planning Learn more Promotion profitability Forecast promotional lift Most efficient promotion tactics True impact of trade promotions Company About Customers Resources Jobs Contact us Contact info@analyse2.com Hevosenkenkä 3 02600 Espoo, Finland Sales and info +358 10 423 3040 Customer support +358 10 423 3044 Copyright © 2021 Analyse² Oy Terms Privacy