Show navigation begin Current Company history service gallery archive Location Leaflet Left Company history In 1935, Ludwig Binder senior, a merchant's assistant, married from Gr. Gerungs Maria Müller from Wierter. Ludwig Binder learned the trade in Weitra with Franz Müller, the brother of his future wife Maria. This is how he came into contact with St. Andrä-Wierter. In 1935 Maria and Ludwig Binder sen. the general store (40 m²) of Mr. Rudolf Wittmann, which was established in the house of Rudolf and Amalie Kern, Hauptstrasse 23. While Ludwig Binder sen. Was engaged from 1938 to 1945 and only visited occasionally, his wife Maria, despite all difficulties, continued the business until 1945. When the war ended, the entire warehouse was looted or destroyed. They didn't stop at the few belongings either, so that almost nothing was available when the family returned from the refuge in Oberkirchbach. And yet Ludwig Binder sen. 1945 the courage to start all over again. It seemed almost impossible. The economic opportunities in the country were modest. But slowly an upswing was noticeable. In 1950 the business, the house and the adjoining garden, for which a tenancy agreement had existed since 1935, could be bought by the heirs of Kern (Anna Berka and Franz Kern). The customer base grew steadily. Because the business had a good reputation through honest efforts. In 1961 Ludwig Binder senior died. at the age of 50. There are 4 children from the marriage. From now on, the business was continued as a widow's business by Maria Binder, supported by her eldest son Ludwig. The good reputation formed a good basis for the continuation of the business. In 1963 a redesign was possible for the first time. The sales area was enlarged to 80 m² and a changeover to self-service. This year also saw the entry into the ADEG organization. In 1970 Ludwig Binder and Gertrude Bräuer (from Vitis, Lower Austria) married. In the same year the old building was completely demolished and a completely new building was erected. The shop now had a sales area of 250 m². 1973 began with the creation of an index for approx. 60% of the range of goods. This created a basis for determining requirements and ordering, as well as for costing. The card index made it possible to delegate various work areas (purchasing, costing, overview of SA. Disposition) to employees. On January 1st, 1974, the entire range of goods was recorded by the EDP (KER = short-term income statement). With the help of this EDP, the turnover, the warehouse and the warehouse turnover of each department or of 350 product groups were monitored monthly. The EDP also provided the basis for the limit purchase calculation for textiles and shoes. The EDP also provided the figures for calculating the profitability bonuses of our employees. On July 1, 1976, the business was handed over from Maria Binder to her son Ludwig. In 1979 the sales area was further enlarged to 500 m². In 1986 the sales room was redesigned and switched to scanning. In 1995 the sales room was redesigned, the warehouse enlarged and new cash registers acquired. (60th anniversary) On March 6, 1997, the range was expanded to include fresh meat and at the same time the opening times were extended by 10 hours a week. On December 18, 1997, we equipped the cash registers with an ATM function. As a result, it was now also possible to pay using debit and chip cards. 1998 - online service - represented on the Internet with its own homepage. End of 1999 - Awarding of the Golden Merkur for "the best grocer in Lower Austria". On May 1, 2001, a major, forward-looking step was taken. Binder HandelsgmbH was founded, laying the foundation for a second business. Ludwig Binder's eldest son, Stephan Binder, was appointed managing director. Although the official groundbreaking for the new ADEG store could not take place until November 2, 2001, construction began on September 25, 2001. The opening of the 2nd ADEG-Markt-Binder, Tullner Strasse 30a, took place on schedule on March 21, 2002 under the management of Stephan Binder. As Stephan Binder wanted to change his career, the second oldest son Johannes Binder was entrusted with the management of Binder HandelsgmbH on December 22, 2003. On December 31, 2003, Ludwig Binder put back all trade licenses. That is why Binder HandelsgmbH also took over the parent company, the ADEG store in Wrogen, Hauptstrasse. Johannes Binder's concern is also to provide the best possible care for the population of St.Andrä-Wierter and the surrounding area through a personal atmosphere and advice. imprint Contact Log in