JOBS WE SERVICES JOB BEING DIRECT ALWAYS BRINGS ADVANTAGES. Avia is a European Energy Operator with a network of service stations marked by one main characteristic: proximity. Both from the geographical point of view, since in many cases they are located indoors or easily accessible areas within the localities. As from a relational point of view: they are lifelong “gas station” service stations, colloquially speaking. This positioning, and the evolution of the business model, leads them to constantly launch new products, this time a payment method: the new Avia Visa. Campaign / 360º / On / Off APPROACH It is not the first time that a brand offers a Visa card to its customers. But it is the first time that the card has advantages like the ones this one has. Coldly analyzed, these are advantages far superior to those offered by the rest. That is why we decided to use a direct and simple communication tone, which does not mask the advantages. But at the same time, use that simplicity to build code for the brand, as it is a core attribute in its positioning. DEVELOPING Para trasladar las ventajas decidimos hacer una campaña testimonial, pero apoyada en un personaje nuevo, imaginario. Con él buscábamos crear un discurso transversal tanto desde el punto de vista del mensaje, como el visual. Que funcionase y sumase en todos los soportes on/off. Alguien cercano, sencillo, directo. Que contase las cosas como son, y como el público las entiende mejor. Así nació “avio”. To highlight and make credible the main message: “With Visa Avia you really save”, we decided to use “insights” and concepts associated with the world of saving at gas stations, such as shaking the hose so that nothing is left in the pump, or do not put the air conditioning in the car to save something. In this way we generated complicity with the target, who would see in the brand a colloquial language and far from the usual bombast in energy operators. For the development of the campaign, it was developed, from the design of the card itself, to an e-learning to introduce it in the own network with video tutorials, going through the traditional elements of a campaign: graphics, posters, POS, emailing, banners. We use our own and third-party cookies to improve our services and show you advertising related to your preferences by analyzing your browsing habits. If you go on surfing, we will consider you accepting its use. You can change the settings or get more information here . Communication acc Bilbao. C / Diputación nº 8 - Ppal. Apartments 1-2-3 - T. 94 ... see telephone / Donostia-San Sebastián. Cº Portuetxe nº 18 - 2C - T. 943 ... see phone Legal warning Privacy Policy cookies