APPROACH We don’t believe one-size-fits-all ever measures up. Method neutral We start from the objective, not the method. Beginning with your questions and challenges we’ll build the right approach for your business, whether that’s qual or quant, planning or statistics, measurement or insight. Our mutli-disciplinary team covers all methodologies so we’ll always find the right fit. One point of call We don’t have a ‘new business team’. The team who pitches is the team who runs your account – from bespoke questionnaire design through to analysis and reporting. So there’s always someone you can pick up the phone to, no matter what the question. Easily adaptable Our approach means we can work flexibly with our clients – either supporting their research and insight functions, or working as an almost ‘virtual insight department’ directly with key stakeholders. We’re ready to adapt to any requirement. It’s just one of the reasons our clients tend to stick around. We don’t pigeon hole projects into methodologies. We see them as sitting broadly in one of three pots: Continuous Our specialism is brand and advertising tracking, where an understanding of trends and movement over time provides insight into brand, comms, and the marketplace as a whole. Ad hoc Whether it’s questions about your consumers, brands or competition, we’ll develop an approach that’ll help you sleep at night – whatever the challenge. Foundational Whether it’s a U&A, segmentation or development piece, foundational research can transform your understanding of consumer, market and product to provide solid strategic grounding for decision making across your business. Manifesto Approach Clients People Give us a ring. Send us an email. Or post us a letter if you’re feeling nostalgic. hello@consumer-insight.co.uk 01926 626 800 6 Charles Court, Budbrooke Road, Warwick, CV34 5LZ.