Solutions Products Technology Success Stories Resources Blog Search for: My Account Get Started Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with online advertising Share on LinkedIn Share on Facebook Share on Twitter Share by e-mail B ased in Manchester, England, Fluid Commerce is an ecommerce growth agency, focused on building and expanding successful online stores for their clients. With over 10 years of ecommerce experience, they’ve helped many mid-market to enterprise retailers across verticals including home and garden, fashion and apparel, jewelry and accessories, health and beauty, and B2B. While these clients may be very different, they have common goals: increase revenue and brand awareness. And when it comes to their digital advertising strategy, Fluid Commerce’s clients want more returning customers, more new traffic to their site, and increased brand engagement. Reaching new audiences and re-engaging customers Fluid Commerce and Criteo partner to create relevant, dynamic display advertising campaigns that speak to client’s customers across the funnel. Using advanced AI, Criteo finds new audiences who are most likely to engage with Fluid Commerce’s clients, as well as identify which existing customers are likely to re-engage. Why did Fluid Commerce partner with Criteo? Head of Performance Marketing, Nick Handley, says, “We tested out other digital platforms but did not see great results. From looking on well-known publisher websites, we saw Criteo ads taking all the desirable placements which led us to wanting to see how our clients could show up more on these sites and placements.” He goes on to say, “The ad creatives looked more engaging than Google’s ad generator and it was great that our clients didn’t need to build the ads themselves.” Leveraging dynamic creative formats and Criteo’s team of dedicated experts helps Fluid Commerce optimize advertising strategies for their clients across the entire customer journey, increasing relevance at every touchpoint. Strategic education through Criteo Partners Fluid Commerce also takes advantage of Criteo Partners, a training and certification program which provides agencies with the tools and support they need to accelerate their business — and their clients’ businesses — forward. Regarding Criteo Partners, Selina Patel, Fluid Commerce’s PPC Manager says, “The training has provided us with resources for the wider team and our clients too. It has given us a better understanding into how the platform works from an automation perspective, as well as how to fully utilize the ad formats and reporting features.” When looking towards the future, Patel says, “Criteo is now fully integrated into our service offering and is the platform we suggest to clients that want to take their growth to the next level.” I love this! EMEA Other Agency Consideration Conversion Ready to write your own success story with Criteo? Find out what we can do for you. Get Started ⟶ RELATED CONTENT WEBRANKING Criteo Partner Agency, Webranking, drives full-funnel results for clients Read more STELLENANZEIGEN.DE One of Germany’s top job boards wins the war for talent with an omnichannel, full-funnel campaign Read more INTARGET intarget drives client success with Criteo Partners Read more FBS How Forex broker FBS doubled year-over-year conversions Read more LG U+ Korean telecom company LG U+ uses interest-based targeting to boost engagement Read more Next Customers & Partners Success Stories Agencies Partners Reseller Program Shopify Plus PrestaShop Resources Reports & Research Blog Webinars Events Developers About Careers Company Investors In the News Corporate Responsibility Diversity, Equity & Inclusion Contact Us Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy