Open toolbar Icon Website Design Pay-Per-Click Marketing (PPC) Home Services Pay-Per-Click Marketing (PPC) When looking into ways to market your business online, one term you will come across is “PPC” advertising. Pay per click (PPC) is an Internet marketing model used on search engines, advertising networks, and content websites, such as blogs, that requires advertisers pay a set amount when a user clicks on an ad. Why businesses choose to use PPC is because it works. With PPC, you can expect your ad to be seen by your targeted audience. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.There are many PPC providers, including Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. When it comes to search engines and PPC, businesses typically bid on keyword phrases relevant to their target market and use those words in an ad. When a user is searching and types in a keyword that matches the company’s keyword list, or views a webpage with relevant content, then the ad may be displayed. These ads show up as sponsored links or sponsored ads, and appear adjacent to or above the “natural” or organic search results on the search engine results pages, or anywhere a webmaster or blogger chooses if listed on a content page. Very popular search terms can cost much more on popular search engines. Benefits with PPC is that its effectiveness can be tracked, based on the number of clicks received. Conversely, it also is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.Content websites commonly charge a fixed price for a click rather than require advertisers bid for phrases. It is a specific price per click. Cost per click (CPC) vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as $0.01. PPC or CPC campaigns can be an essential part of an overall website marketing strategy. Our Web Development team can advise you on the best approach for your company. If you are interested in implementing a PPC / CPC campaign and want more information, contact our Internet marketing professionals at Icon Website Design today! With years of experience, Icon Website Design is a custom website design company with an extensive portfolio. Our employees are highly skilled professionals ready to take on any challenge. Contact Information 800-558-1017 954-733-8862 Our Locations 5100 W. Copans Road #900 Margate, FL 33063 ICON FORT LAUDERDALE 333 Las Olas Way, CU1, Fort Lauderdale, FL 33301 Pages Customer Survey Google AdGrant for Non-Profit Organizations Website Propoal Form Website Proposal Privacy Statement & Policy Social Media Marketing Client Testimonials The Best Organic Ranking Company in Fort Lauderdale Is Ready for Your Business E-Commerce West Palm Beach Web Design Tampa, Florida Tallahassee, Florida Sarasota, Florida Orlando, Florida Miami Web Design Company Jacksonville, Florida Fort Myers, Florida Fort Lauderdale, Florida Boca Raton Website Design Areas Content Development Website Design & Development Pay-Per-Click Marketing (PPC) Contact Us Blog About Us Services Our Work Portfolio Texas Web Design South Carolina Web Design North Carolina Web Design New York Web Design Michigan Web Design Maryland Web Design Georgia Web Design Florida Web Design California Web Design Google Website Optimizer Google Analytics Website Design Quote Employment Location Success Stories Testimonials Google Products Video Spokesperson Virtual Spokesperson Video Development Flash Design Graphic Design Email Hosting Website Hosting Other Services Schedules Calendars Galleries Newsletters Directories Catalogs E-Commerce Content Management Web Programming Banner Advertising Site Targeting Yahoo Adready MSN AdCenter Yahoo Search Marketing Google Adwords How PPC Works What is PPC Organic Ranking Results Organic Ranking Clients Search Engine Optimization Packages How Organic Ranking Works What Is Organic Ranking Social Optimization Website Marketing Website Design Portfolio Website Design Packages Web Design Info Website Design What Organic Ranking Does Custom Website Design Copyright © 2021 IconWebsiteDesign | All Rights Reserved