FOLD7 HOME WORK ABOUT PEOPLE BLOG CONTACT Twitter Instagram LinkedIN YouTube Email WORK THIS IS IT THERE IS NO SUCH THING AS THE PERFECT TIME, JUST THE RIGHT TIME FOR YOU. Britain is moving, but in an effort to ‘time the market’ some people wait for the ‘perfect time’ wracked by indecision – letting uncertainty get in the way of important personal milestones. Our latest campaign idea sets out to challenge this. Continuing the “Find Your Happy” brand platform, the ad sees a couple imagining what a new home could make possible, before turning to each other as if to say “This is it”. The centerpiece of the campaign is a 60’ TV ad. SITEMAP HOME WORK ABOUT PEOPLE BLOG CONTACT JOIN THE FOLD We are always interested in connecting with new people who share our passion for making brands fly. If that’s you just send us an email with your CV, portfolio and a beautifully written cover letter. GET IN TOUCH 16-18 KIRBY STREET, FARRINGDON, LONDON, EC1N 8TS E hello@fold7.com T +44 207 251 0101 View our: Privacy Policy Cookies Policy

FOLD7 HOME WORK ABOUT PEOPLE BLOG CONTACT Twitter Instagram LinkedIN YouTube Email WORK A CAR RIGHT UP YOUR STREET OUR LATEST WORK FROM ‘THE NEIGHBOURHOOD’S GOOD’ PLATFORM, DRAMATISES THE EXPERIENCE OF FINDING YOUR NEXT SECOND-HAND CAR RIGHT AROUND THE CORNER. In contrast to the loud, transactional tone of most car marketplace advertising, the character-driven narrative from the perspective of a child, develops the campaign’s authentic representation of communities in the UK and the connections people make in their neighbourhoods. Locality is a key part of the decision-making process when buying and selling a second-hand car, giving Gumtree a place within everyday local lives. Who better to trade with than people just a stone’s throw away? SITEMAP HOME WORK ABOUT PEOPLE BLOG CONTACT JOIN THE FOLD We are always interested in connecting with new people who share our passion for making brands fly. If that’s you just send us an email with your CV, portfolio and a beautifully written cover letter. GET IN TOUCH 16-18 KIRBY STREET, FARRINGDON, LONDON, EC1N 8TS E hello@fold7.com T +44 207 251 0101 View our: Privacy Policy Cookies Policy

FOLD7 HOME WORK ABOUT PEOPLE BLOG CONTACT Twitter Instagram LinkedIN YouTube Email WORK THE NEIGHBOURHOOD’S GOOD LATEST CAMPAIGN ENCOURAGES PEOPLE TO SHOP LOCALLY BY FOCUSING ON THE SIMILARITIES BETWEEN PEOPLE IN THEIR LOCAL AREAS. The fully integrated campaign plays up Gumtree’s greatest strength: that it is local, and that you have more in common with your neighbours than you think – so you are more likely to find things that you want from people near you. The brand enables you to find things you need or would like to sell in your own community. Creative also runs across DOOH, Radio, Digital and Social channels. SITEMAP HOME WORK ABOUT PEOPLE BLOG CONTACT JOIN THE FOLD We are always interested in connecting with new people who share our passion for making brands fly. If that’s you just send us an email with your CV, portfolio and a beautifully written cover letter. GET IN TOUCH 16-18 KIRBY STREET, FARRINGDON, LONDON, EC1N 8TS E hello@fold7.com T +44 207 251 0101 View our: Privacy Policy Cookies Policy