WHO WE ARE OUR ESSENCE NEWS WORK WITH US CONTACTS AUGMENTED HUMAN Feel-O The new horizons of sport fishing That of Sports Fishing Equipment is a promising sector whose growth in the coming years will be driven by the demand for technologically advanced fishing equipment. The product Feel-O is the first smart baitcasting reel with a disruptive design and an improved technical performance that enable a new fishing experience. It aims at changing the logic of a very traditional market in which the “digital component” is not yet present and therefore is ready for new innovations that push in this direction. How does it work? The project originally started with the aim of solving the backlash phenomenon affecting the baitcasting reels and worked on the development of an extremely advanced technical system to bypass the solutions currently on the market. The development of this system requires a unique combination of mechatronics, automation and sensing technologies, together with a new design of the reel. The result is a patent pending innovation that position Feel-O as a disruptive baitcasting reel that enlarges the actual user base and revolutionizes the distribution and sale channels. Unlike other reels on the market, Feel-O has a break-by-wire implemented via a pressure sensor and an optical sensor capable of analyzing the exact position of the wire around the spool. Next steps Feel-O has been founded in December 2020 after two years of research & development conducted by e-Novia in collaboration with Politecnico di Milano. Feel-O aims at launching its trial market test during 2022. Winnica YAPE Company e-Novia S.p.A. 2018 Milano - IT n. REA MI-1980598 PUBLIC FUNDS GOVERNANCE Contact Via San Martino 12, Milan 20122, Italy +39 02 4590 2000 info@e-novia.it Social P.IVA 07763770968 Capitale sociale €166.917,99 i.v. PMI innovativa iscritta nella sezione speciale del Registro delle Imprese TERMS AND CONDITIONS COOKIES PRIVACY Developed by Noonic E-Novia only uses technical cookies. To find out more, please click here Ok