Learn to Lead a Digital Transformation from a Master Marketer Who’s Done It Before On-demand 60 Minutes Digital transformation is the buzz phrase of the decade. But few know how to do it, and even fewer have measurable financial results. Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder, Revlon, and Elizabeth Arden. She will take us through a case study of when digital transformation works, leading a global cosmetic company through a turnaround that resulted in acquisition, and the steps and components needed to execute a transformation journey. She will also take us through recent trends and changes that continually affect our digital transformation roadmaps, like data, privacy and platforms. Marketing is fundamentally about people. But only when we understand the channels and platforms that reach our consumers, can we meet them where they are. Consumers are already there – it’s time for the companies to catch up. Panelists Swan Sit Queen of Clubhouse and Digital Marketing Maven Anthony Chiulli Sr. Manager, Product Marketing This site is protected by reCAPTCHA and the Google and apply. .lgm-0 { opacity: 0.25; fill: #59C1A7; } .lgm-1 { opacity: 0.25; fill: #36C3F2; } .lgm-2 { opacity: 0.15; fill: #EF3D55; } .lgm-3 { opacity: 0.15; fill: #6A266D; } .lgm-4 { fill: #6A266D; } .lgm-5 { fill: #36C3F2; } .lgm-6 { fill: #59C1A7; } .lgm-7 { fill: #EF3D55; } .lgm-8 { fill: #333332; } Company About Us Our Culture Careers Partners News Trust Activate Conference Resources Library Support Connect With Us Twitter LinkedIn Facebook YouTube Blog +1 (650) 683-1132 Iterable, Inc. 71 Stevenson St, #300 San Francisco, CA 94105 ©2013-2021 Iterable, Inc. All rights reserved. Privacy Policy | Anti-Spam Policy | Acceptable Use Policy Notice We use cookies to make interactions with our website and services, easy and meaningful. By clicking accept you are giving us your consent to do this. To better understand how cookies are used or how to opt-out, visit our privacy policy. You can consent to the use of such technologies by closing this notice. Learn more and customize Accept ×