Live now: Read all about The Great Data Reckoning Sign In Home Awards Creative Works Labs Jobs Creative Works Register Europe ExploreLeaderboardAd of the daySubmit your work The Drum Awards for Out of Home 2021 Live in 2 hours 22 minutes Register Now Veloretti: It's On by Ambassadors Location: Europe Agency: Ambassadors Client: Veloretti Date: Apr 2021 Overall Rating 5/5 35 votes Amsterdam-based bike company Veloretti has teased the launch of its first electric-assisted bicycle in Europe with a brand identity and 20-second film developed from start to finish by creative production studio Ambassadors. With the product launch and full campaign film expected to launch in late May, for now the CG-animated teaser film showcases the sleek, cutting-edge design of the latest hand-made Veloretti bike under the campaign name ‘It’s On’, and with products including Ace for men and Ivy for women. While e-bikes are often positioned for a male and more high-tech, gadget-inspired audience, the Veloretti E-Bike aims to pay homage to the rich heritage of European cycling, with a classic, connected e-bike that fits into their young, diverse customers’ lifestyle. Credits Client: Veloretti Founder: Ferry Zonder Marketing Manager: Thierry Boeckholtz Marketing Project Manager: Roos Bodewes Creative Production Studio: Ambassadors Creative Director: Justin Blyth Copywriter: Asli Zeren Art Director: Jurriën Boogert Producers: Carolina van Vugt, Arjan Eekels Sound Producer: Zoë de Regt Artist Manager: Marissa Zandvliet 3D Supervisor: Dimos Hadjisavvas 3D Animation: Nick Groeneveld 3D Artists: Charlotte Vallet, Jeroen Hoolmans, Jeroen Cloosterman, Ralph Meijer, Robin van As VFX Artist: Micha de Graaf Layout & Storyboard: Jurriën Boogert, Rachelle Slingerland Sound Designer: Rens Pluijm Composers: Sebastiaan Roestenburg, Wessel-Jan van Zijderveld Latest Projects AMV BBDO Portal from Facebook: Life Lessons by AMV BBDO Overall Rating 0/5 Vote Conservation International: Doing Nothing is Crazier by TBWA\Chiat\Day\LA Overall Rating 0/5 Vote PUBLICIS CONSEIL Orange: Together Season by Publicis Conseil Overall Rating 0/5 Vote Deutsche Telekom: The Biggest Gift by DDB Budapest Overall Rating 5/5 Vote Explore all Explore the best creative work Design Digital Print TV/Radio Problem Solved. Europe Americas Asia-Pacific News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends About Advertise What's On Jobs at The Drum Contact Privacy Terms & Conditions © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved. By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy