Corporate UK Customers Global About us Investors Newsroom Careers Sustainability Log in Search SHARE PRICE 396.70 GBp +0.51%* Home About Us Who we are and what we do We're a savings, retirement and insurance business. Our purpose is to be with you today, for a better tomorrow. Our purpose Our values Our strategy Our purpose With you today, for a better tomorrow. This is what we’re here for: Download transcript “We protect people each day. We help people to get on with their lives. We support them when they’ve had a problem. And so I think ‘With you today, for a better tomorrow’ really encapsulates that for me. It’s a great purpose, and one I can truly get behind.” Amanda Blanc, Chief Executive Officer at Aviva Aviva exists to be with people through all phases of their lives We are here for our customers when it really matters. We help them make the most of life. Because at Aviva, we understand that what you do today creates what is possible tomorrow. A helping hand Life is complicated. Things don’t always go to plan. Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives. Every day, we help customers like Michelle, whose home caught fire. GO TO MICHELLE'S STORY Count on us Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we’ll be with them to put it right. Like how we helped rebuild Battersea Arts Centre (BAC). GO TO BAC'S STORY We are part of something bigger Aviva has been taking care of people for more than 320 years. We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home. Serving our customers well will let us create a lasting impact for the communities and the society in which we live. Sustainability at Aviva Sustainability is a fundamental part of Aviva’s strategy and integral to what we do as a business. Aviva’s Sustainability Ambition sets out our commitment to create a brighter future. This is focused on three core areas – acting on climate change, building a stronger, more resilient Britain and running ourselves as a sustainable business. MORE ABOUT OUR SUSTAINABILITY Our values The power of our values comes from their simplicity. They bring to life some simple truths about what it means to work here, both today and in the future. In this short film, discover why Aviva’s values matter in the words of our colleagues: Download transcript Care We understand the positive difference we make in our customers’ lives every day. We truly listen to see beyond the policyholder to a person with plans and dreams. We solve problems for our customers, and for each other. We build relationships that no-one else can. Empathy is our strongest force, as Melanie in our Canada claims team showed when she helped a heartbroken customer. GO TO MELANIE'S STORY Commitment We stand up for what we believe in. We act with courage, keep our promises and take ownership of our work. We understand the impact we have on the world and take seriously the responsibility that brings with it. We will play our part in tackling the climate crisis. Our solar carport in Scotland is just one of the ways we’re committing to a better tomorrow. SEE OUR SOLAR CARPORT Community We recognise the strength that comes from working as one team, collaborating and winning together for Aviva, for each other and for our customers. Aviva is built on a foundation of trust and respect. Our strength comes from our connection – to each other, to our customers and partners and to the communities around us. Take Adam Hayward. Adam, Senior Clinical Consultant at Aviva, returned to the NHS (National Health Service) during the COVID-19 pandemic. READ ADAM’S STORY Confidence We believe the best is still to come – for our customers, our people, and society. We’re not just here for now; we’re here to imagine and to innovate for the future. We are brave and passionate, setting new standards for ourselves and the competition. With a humility that is as important as the ambition that drives us. That’s why we collaborate with the best minds at University of Cambridge on projects like increasing resilience to the effects of dementia. WHAT IS COGNITIVE RESERVE? Our strategy Our customers are making choices about the most precious aspects of their life. How to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older. We want to be the best possible partner, every step of the way. MORE ABOUT OUR GROUP STRATEGY We’re with you today for a better tomorrow LIFE AT AVIVA Our Anna: “Somebody claimed for a pickled egg that went missing” 24 NOV 2021 Anna Stone, Group Archivist, on keeping people honest by preserving Aviva’s 325-year-old archive. Others describe it as the most important insurance archive in the UK but for Anna, it’s ‘like a third child’. Read more LIFE AT AVIVA Bringing a fresh perspective through neuro-inclusivity 17 NOV 2021 Neurodiverse individuals are under-represented in the workplace and employers are missing out, says Owen Morris, MD, Personal Lines, Aviva General Insurance. Read more SUSTAINABILITY Playing our part 29 OCT 2021 Steve Waygood, Chief Responsible Investment Officer at Aviva Investors, shares why its going to take coordinated and determined action at COP26 to tackle the climate crisis, and why Aviva is committed to playing its part. Read more Customer contacts Need help? Find out how to get in touch with us. Our products View savings and insurance products and get a quote. Use MyAviva Easily manage your policies and shareholding. Something's gone wrong? Make a complaint so we can try to put it right. On this site About us Investors Newsroom Careers Sustainability Media Media teams Multimedia resources Aviva Brand site Image library Subscribe to news alerts Corporate Investor and shareholder contacts Sustainability contacts Registered address COVID-19 – our response Innovation at Aviva Other links Aviva Investors Aviva Community Fund in the UK UK Customer Data Charter Aviva suppliers * Share price delayed by 15 mins. Data from Investis Glossary Aviva plc's Twitter feed Aviva plc's Instagram feed Aviva plc's YouTube channel Aviva plc's LinkedIn feed Privacy policy Shareholder privacy policy Moderation guidelines Modern Slavery Act Site map Accessibility Legal Cookie policy Manage cookies © 2021 Aviva Cookies At Aviva we use cookies to ensure that our website works properly. We can also use cookies to improve and personalise your experience, understand how you use our website and for our advertising purposes. You can agree to all cookies by clicking on ‘Accept All Cookies’ or choose which cookies you want to agree to by clicking on ‘Manage Cookie Settings’. You can change these settings at any time. For more information about the cookies on our website and how we use them please see ourCookie Policy MANAGE COOKIE SETTINGS ACCEPT ALL COOKIES