PEOPLE CULTURE BRANDS ABOUT BLOGS NEWS EVENTS OFFICES WE UNDERSTAND PEOPLE AND BRANDS THROUGH CULTURE TO GET TO BIG IDEAS LATEST NEWS VIDEO NOW AVAILABLE: IBC CONFERENCE 2015 - FROM EPG TO PPG This September Flamingo Head of Client Strategy Andy Davidson, spoke at the IBC Conference in Amsterdam on the changing nature of the EPG on TV. ‘The EPG has been around for 30 years but the display and function of scrolling has not developed much beyond simple interactivity and in-guide, on-screen video windows. Meanwhile search and discovery technology has advanced online and social media as a video viewing trigger has grown. This panel will explore how the EPG and user interface is changing and why this helps engage your viewers and users more proactively’. (IBC.ORG, 2015) The panel explored how the EPG and user interface is changing and why this helps engage viewers and users more proactively. Andy shared insights from the viewers' point of view, highlighting the importance of understanding human decision making behaviours as developers create the next generation of EPG interfaces. A video of the IPG panel discussion on the future of how we will choose what to watch on TV is now available here. For more information visit the IBC website here. 17 SEPTEMBER 2015 BRANDS: BRAND CONSULTING All the most successful brands are built on a compelling big idea which resonates profoundly within the category, with people and with the culture. We help brands to resonate, not only in the benefits they offer to peopl... FLICKR PEOPLE: VISUAL STORYTELLING Research output is the start of a story, not the end of a process. It should launch strategic decisions and animate future thought. It should reveal new truths and have the power to mesmerize. We don’t just present... VIMEO CULTURE: FYI Our FYIs are periodic bulletins that crystallize our experience and reflections on emerging social and cultural issues. With captivating reportage and authoritative analysis, Flamingo FYI serves as advanced notice givin...