HOME ABOUT CAPABILITIES WORK RESOURCES CAREERS CONTACT US LINKSYS CASE STUDY Challenge Linksys, a leading global manufacturer of home and small business networking products, began to face new challenges on Amazon. These included: Large increases in competition Under-investment against competitors on Amazon Product pricing often higher than competitors Strategy PART I: Focused on sell-through and optimized to ordered revenue vs just attributed revenue PART II: Prioritized lower-priced routers in advertising, high volume products. Played Linksys to their strengths in the number of routers they have and the ability to target every price point PART III: Implemented Direct Agents Proprietary SOV Technology Beta which allowed maximization of Brand SOV at minimum CPC’s and to then repurpose cost savings on non-brand terms and lower-priced routers to grow overall sell-through PART IV: Additionally employed offensive conquesting to grow sell-through, specifically on competitor product detail pages Results Due to optimizations and use of Direct Agent’s Proprietary SOV technology to lower CPCs which provided an additional budget to repurpose: Let’s Work Together GET IN TOUCH STAY IN TOUCH Our full-service digital marketing agency innovates and specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. CONTACT US TERMS & CONDITIONS PRIVACY POLICY

HOME ABOUT CAPABILITIES WORK RESOURCES CAREERS CONTACT US SONY CRACKLE CASE STUDY Goal Optimize the online presence of Sony Crackle, a leading video entertainment network featuring full length movies, TV shows and original programming. Channels Process Extensive keyword research matching user intent with titles hosted on Sony Crackle. Wrapped movies, shows and episodes with the appropriate structured data to indicate search engines the appropriate name of each title and granular information about the streaming service itself. Results All titles hosted by Sony Crackle began to rank in Google Universal Results as a “Free Streaming Option” which in turn, provided higher click-through-rates. Crackle was also featured as the first streaming option available for highly competitive titles like “Seinfeld”. In addition, Sony Crackle optimized structured data pushed out Hulu and Amazon as streaming options, leaving Sony Crackle’s Universal Result as the only option available. Let’s Work Together GET IN TOUCH STAY IN TOUCH Our full-service digital marketing agency innovates and specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. CONTACT US TERMS & CONDITIONS PRIVACY POLICY