Broadcasters Publishers Advertisers Resources Company Contact Addressable TV (ATV) Advertising 2022 White paper New Opportunities for International Advertisers to Reach European Audiences smartclip enables international advertisers to tap into rich, anonymised TV data, analyse and segment target audiences based on viewing behaviour, and deliver targeted, one-to-one, real-time TV advertisements into the linear TV stream. In this white paper, advertisers can find a detailed overview of the latest Addressable TV advertising developments across Europe and learn more about how to successfully apply Addressable TV in order to reach campaign goals. DOWNLOAD NOW “Now is the time for advertisers to leverage the opportunities created by ATV. Brands and agencies must be willing to invest and experiment with ATV advertising in order to continue pushing ATV innovation forward. We encourage you to take an active part in shaping the future of our industry.” Dr Oliver Vesper Co-CEO & Managing Director at smartclip Previous Next What is covered in the white paper? Learn what ATV is from a tech vs. media sales perspective Gain insight into the state of ATV advertising across Europe Discover why all types of advertisers benefit from ATV advertising Learn how to buy and apply ATV advertising Gain access to diverse case studies Contributors Previous “While Addressable TV offers benefits to all of our clients’ media strategies, the medium has become noticeably attractive to typical “online” brands (…) Generally, by nature, smart TV users have a high digital affinity. Advertising on the big TV screen — in the lean-back consumption mode — is highly effective and especially essential for brand awareness campaigns of digital advertisers.” Lidija Zickar Director Media Consulting at MediaCom Next 1 2 3 4 5 6 Download our complimentary white paper today Submit your email to receive the latest insights on the state of addressable TV advertising across Europe. DOWNLOAD NOW Want to chat? Let’s discuss how we can help you apply ATV advertising to your media strategy. Please contact us directly at newpartnerships@smartclip.tv Press resources For smartclip logo, download our logo kit. Members of the media are invited to contact us by email at newsroom@smartclip.tv Broadcasters Publishers Advertisers Ad Gallery Resource Hub smartx Platform blog About us Newsroom Careers Privacy Portal Stay up to date Receive all the latest industry insights straight to your inbox SUBSCRIBE © 2021smartclip All rights reserved. Privacy Policy Disclaimer Terms & Conditions This site uses third-party website tracking technologies to provide and continually improve our services, and to display advertisements according to users' interests. I agree and may revoke or change my consent at any time with effect for the future. DENY ACCEPT MORE Imprint | Privacy Policy