OUR RESORTS DISCOVER BUTLIN'S OUR BREAKS BEFORE YOU GO MY ACCOUNT HELP & CONTACT BIG WEEKENDERS Close SEARCH OUR STORY In 1936, Billy Butlin changed the face of British holidays. His aim was to make the British seaside break accessible to all. It started on a short visit to Barry Island where Billy felt sorry for families staying in drab guest houses with nothing much to do. He wanted to create a “place of colour and happiness” where quality activities and entertainment would be provided so that families could really enjoy their time together. So in 1936, Billy bought a plot of land in Skegness (where the resort is to this day) and set about making this dream come true. Billy not only pioneered a whole new way for British families to enjoy a seaside break, he was also a pioneer in the world of service. He wanted families to feel really looked after and cared for while they were away, and so he built a team that set the standard for providing brilliant service to his guests. You might know them as Redcoats. OUR TIMELINE Scanning back over 80 years, take a look at how our history unfolds and explore how Billy Butlin started his career as a travelling showman, progressed into holiday camps and grew his business into the iconic brand that it is today. EXPLORE BUTLIN'S REDCOATS Billy Butlin promised someone to look after you always, and today we still believe it's the service you receive that really makes your break special. Find out about the birth of the Redcoat at Butlin's. EXPLORE OUR BLOG Head over to the Butlin's Blog to keep up-to-date with all of our exciting news, gain some inspiration and read stories about us and our past and future developments. FIND OUT MORE GREAT ORMOND STREET Our attachment to Great Ormond Street Hospital Children's Charity started back in 1938, and to this day we continue to support them with our fundraising efforts. FIND OUT MORE OUR RESORTS TODAY Located on the doorstep of some of Britain's loveliest beaches, discover our three seaside resorts and what makes them special. FIND OUT MORE FIND OUT MORE ABOUT BUTLIN'S TODAY... ACCOMMODATION Our accommodation has been designed with families in mind, for all kinds of needs and budgets. FIND OUT MORE FOOD & DRINK Go for a pre-paid dining plan, or explore a variety of restaurants and grab-and-go options while you're on resort. FIND OUT MORE THE BEST OF SUMMER Big-name acts, non-stop entertainment and fun for all the family, all summer long. Which break will you choose? FIND OUT MORE FOOD & DRINK Having fun is hungry work! Refuel throughout your break at a choice of restaurants, buffet venues and grab-and-go outlets. FIND OUT MORE BUTLIN'S BIG WEEKENDERS ABOUT US Discover Butlin's Our Resorts Breaks Our Story Blog Careers at Butlin's DISCOVER MORE Conferences & Events Day Visits Press Premier Club School Groups Butlin's Behavioural Standards USEFUL LINKS My Account Before You Go FAQs Contact Us Make a Payment Disability Requirements Website Feedback SUBSCRIBE TO EMAILS Enter your email address to receive news and offers Enter email here SUBMIT © Copyright Butlin's 2021 Terms and Conditions Privacy & Cookies Policy Manage cookies Modern Slavery Statement Our use of cookies 🍪 We use technologies, such as cookies, to make our site work. We’d also like to set optional cookies to help us improve it and to customise your content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media, advertising and analytics partners. You can review our cookie policy and return to these preferences at any time by clicking the relevant links in the footer of this website. Accept All Cookies Manage cookies