Products PlayStation® Assistance My Sony Looking for gift ideas? Find out more ANNOUNCEMENTS BRAVIA XR A80J OLED realism, driven by cognitive intelligence Venice 2 PERFECT FOR PLAYSTATION BRAVIA Exclusive Features SS5 console 100 € of games WHAT'S HOT TIPA Awards 2021 Alpha 7S III with pro functionality for videos and photos ILCE-7SM3 ( 81 ) Recommended retail price € 4,200.002 (VAT included) Alpha 1 with incredible resolution and speed ILCE-1 (40) Prezzo al pubblico consigliato€ 7.300,002 FE 50mm F1.2 GM SEL50F12GM (8) Prezzo al pubblico consigliato€ 2.300,00 ZV-1 Vlog camera ZV-1 (105) Prezzo al pubblico consigliato€ 800,00 ULTIME NOTIZIE Press Center Esperienza sportiva dinamica > Full Array LED BRAVIA® Esperienza sportiva dinamica > α UNIVERSE Storie, trucchi e consigli ispirati > α UNIVERSE Scopri di più Vlog con Sony Scopri di più Note a piè di pagina Trova un negozio Trova un negozio Cerca Scopri Dove Community Galleria Fotografica Forum Prodotti E Chat Galleria Sfondi Notizie e informazioni Registra il tuo prodotto Offerte e promozioni Press Centre Accessibilità Corporate Scopo e valori Sony Responsabilità sociale Tecnologia Design Attività del brand Opportunità Di Lavoro Italia Professional products & solutionsContact usCompany info © 2021 SONY EUROPE BV WEBSITE TERMS / CONDITIONSPRIVACY POLICY Information about cookies on this site This website uses technically necessary cookies to provide you with the web pages and services you access through our website (necessary cookies). The website also uses cookies to improve your online experience, to allow you to share content on social media, to measure traffic on this website, to create profiles and to show you personalized ads based on your usage patterns (non-necessary cookies ). By clicking "Accept", you agree to the use of all cookies by Sony Europe and its partners. By clicking on "Manage cookies", you can determine which cookies we can use or completely reject the use of non-essential cookies. For more information or to change your cookie preferences at any time, visit the Sony Europe cookie policy page . Refuse Accept Manage Cookies