Start Business Quality Production Info Start Business Quality Production Info fruklas sl PRODUCTION GRAPES AND ARTICHOKES INTERNATIONAL DISTRIBUTION HORTOFRUTA SERVICES FOR AGRICULTURE AND TRADE PLATFORMS, SUPERMARKETS, CANAL HORECA Fruklas sl is a production and service company in the agricultural sector with its own cultivation of grapes of the Red Globe, Aledo, Italia and Crimson varieties, and of Artichokes of the Italian Romanesco and Spanish Blanca de Tudela varieties. The cultivation sites are in the area of Alicante, Valencian Community, Spain, extending for several hundred hectares. In addition, Fruklas manages and manages the production and quality of other associated growers of various agricultural products, for their subsequent distribution in international markets as well as in supermarket chains. This allows the company to supply a very wide range of fruit fully controlled and guaranteed by our Quality protocol. To complete the commercial cycle of the grape for 12 months and thus provide service to customers throughout the year, Fruklas has relationships with producers of grapes and other products from the best producing regions in both Europe and South America. Fruklas takes care of the chain from production to delivery to the customer to ensure the traceability of the product and fulfill its quality commitment, which first means a guarantee of health for the consumer. That's not all, Fruklas has made a controlled chain of very high-class products that are marketed under the Unika brand, which represents our commitment to the nobility of nature. But our activity does not stop at the evidence of the product, we are also interested that our business associates comply with the basic rules of social responsibility and with respect for the rights of workers and commercial courtesy. In these years, Fruklas has grown a lot, reaching important achievements: a larger area of own cultivation of grapes and artichokes and a network of farmers who provide fruits and vegetables according to a precise Quality protocol directly managed and verified by Fruklas, with whom we work every day and that make up the Fruklas Production Chain. Fruklas distribution has been consolidated locally, also including the Ho.Re.Ca. channel, and extended internationally, finding new customers between distribution platforms and supermarkets. In our growth, a role of certain importance has been played by platforms and supermarkets in Spain and abroad, ensuring wide distribution of our products that continue to be required and appreciated by consumers. Our mission Since we existed we have learned that in the fruit and vegetable trade, and in the agricultural and grocery sector in general, there is only one way to act: to understand the problems of production and know how to correspond with the market. It is not a case that we choose the symbol of connection, since we are convinced that we must combine the instances of production with the demands of the market, the good of the land with the consumer's right to get a healthy and tasty product, the agricultural practices with the protection of the environment, and work with people's rights. Since each fruit of the field has its own taste, and we do not agree with canceling such good traditions from our memory and frustrating our senses, we are responsible for taking great care of quality measures, because if we do not achieve the excellent , we are not going to reward the ordinary with our brand. By the way, being producers ourselves, we are already clear about the hard work of the field and how difficult it is to produce quality and guarantee the consumer with a good, healthy product that respects the environment. On the other hand, we have adopted ethical rules with which we want to progress, because only the best of each harvest is marketed by our organization, and both growers and customers know that our fundamental objective is consumer satisfaction. It is our strong conviction that all participants in the chain are our partners. It is no coincidence that our products are represented by a growing plant; because we are aware that we have to grow with our producers as well as with our clients, in order to achieve final success together. And in these years we have grown a lot to consolidate this philosophy, which has led us to have excellent business relationships in Europe and America. Distribution Transportation has always been a very delicate issue for the fruit and vegetable sector. We all know that fresh products are perishable and saving their properties is quite difficult. However, we have solved this! Apart from taking care of the procedures from harvesting to preparation and conservation - Fully complied with according to HACCP protocols and the security measures imposed by quality certifications and our own control of the chain - Fruklas has settled this matter through joint agreements with transport companies and dispatch agencies that guarantee all procedures necessary and ensure that the product arrives in all its natural freshness.This is a decisive part of Fruklas' success, as our customers, in Europe and America,they continue to distribute our fruits and vegetables desired by a growing number of consumers and always in greater demand. NUESTRAS MARCAS Es la marca base de Fruklas, esto no quiere decir que los productos marcados Vitalis tienen un nivel de calidad básico, porque no hay nada en la cadena de Fruklas que no destaque por su elevada exigencia de requisitos. Por cierto, cada producto tiene que cumplir con estas condiciones: 1. Proceder de agricultura que respete el Medio Ambiente 2. Cutlivado por tecnicas de agricultura integrada 3. Llevar garantía de seguridad para la Salud del Consumidor 4. Mantener su propiedades organolépticas 5. Conservar sus características de producto natural de la tierra Además Fruklas impulsa que las empresas de producción califiquen sus cultivaciones por una certificación de calidad, de entre cuales se aconseja Global GAP para las prácticas agrícolas y BRC para la IV y V gama. Unika es la marca de la línea superior de Fruklas que ofrece el tope de la producción de la hortifruticultura. Aparte sus producciones directas, Fruklas cuida una cadena de agricultores especializados en alta calidad por los cuales consigue un tipo de producto que destaca netamente del ordinario. Elaboración de productos de calidad Estamos comprometidos con entregar productos y servicios de calidad acordes con los requisitos de cada cliente. Nuestra meta es ser líderes reconocidos en nuestro mercado, reconocidos por la innovación, calidad, respuesta rápida y valor agregado. Cumplimos tanto con nuestros estándares de calidad así como con los requisitos de nuestros clientes tal como se haya establecido en los contratos y acuerdos respectivos. Comunicaciones y actividades de mercadeo honestas Creemos que las relaciones duraderas con los clientes se construyen sobre la base de la integridad y la confianza. Procuramos cumplir nuestros objetivos por medio de una investigación, fabricación y mercadeo superiores. Nunca debemos procurar ganar en los negocios haciendo uso de prácticas comerciales inapropiadas o cuestionables. La comunicación precisa y fidedigna acerca de los productos y servicios es esencial para cumplir nuestras responsabilidades con nuestros clientes. Debemos ser honestos en nuestras actividades de mercadeo, preparar propuestas y ofertas basadas en datos de costes y precios reales, precisos y completos, así como en la negociación honesta de los contratos. Comunicación con clientes y terceras partes Cualquiera necesita contactar con nosotros por sugerencias, reclamaciones u otro motivo, puede enviar por el medio de nuestra página de contactos o referendose a las direcciones mencionada en este sitio web. Muchas gracias por confiar en nosotros. Juan Ramón Perez Berenguer Director y Gerente Fruklas s.l. Oficina Comercial: Mercalicante, Pto. 134/136/138Ctra. Madrid, Km. 4 – 03007 ALICANTE – España C.I.F. B-53939146Fax +34 966300790 Móvil +34 617710647 www.fruklas.com Descarga aquí el pasaporte empresa, incluye ruta calidad, fichas productos, calendario varietal Clic aquí para la página de ficheros y pasaporte empresa Disfruta de más noticias y fotos en nuestro blog, clic aquí para abrir English Website Contacta con nosotros FRUKLAS S.L. - Mercalicante, Pto. 134/136/138 - Ctra. Madrid, Km. 4 – 03007 ALICANTE – España C.I.F. B-53939146 - Fax +34 966300790 - Móvil +34 617710647 - www.fruklas.com ﻿- fruklas, cultivos como naturaleza exige - marketing powered by sienda