DMA - Data and Marketing Association - Responsible Marketing Log in or Register Forgot Password? Home Search Responsible Marketing Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here. NOV 25 Responsible Marketing Update for Fundraisers The DMA recently convened a roundtable to discuss the government's proposed update to data protection legislation. But how might the suggested changes impact charities and fundraisers? Find out alongside the DMA, Age UK, REaD Group, and other experts. Share Clip Data Council Data & Marketing Association DMA Council 22 Oct 2021 Customer Data Council Privacy by Design Roundtable “Privacy by design/default” is a term that is often used and a goal that is set by privacy experts. Despite this, not everyone knows what it actually means in practice. The Customer Data Council look at how the changing environment of data privacy and increased consumer understanding of... Share Clip Tim Bond Data & Marketing Association Director of Content Strategy and Insight 13 Oct 2021 Could Awareness of Regulation Win the Battle for Trust? The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust. Share Clip Print Council Data & Marketing Association DMA Council 06 Sep 2021 Sustainability Glossary from the DMA Print Council The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects. Share Clip 23 Aug 2021 Multi-Channel Guidance for Consumers in Vulnerable Circumstances How can we best support consumers in vulnerable circumstances? Read the multi-channel guide for businesses from the DMA Vulnerable Consumers Working Group and DMA Contact Centre Council. Share Clip Responsible Marketing Committee Data & Marketing Association 02 Jul 2021 Beating the Bots - Tackling Fake Online Traffic We owe it to ourselves and our clients to be more mindful of getting the most from our digital budgets. Following a recent DMA North Council meeting, Gilbert Hill, Chair of the DMA Responsible Marketing Committee, has shared his views on the questions digital agencies and brands should be asking... Share Clip Contact Centres Council Data & Marketing Association DMA Council 16 Jun 2021 Regulation Hub Update - June 2021 DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here. Share Clip Email Council Data & Marketing Association DMA Council 10 Jun 2021 ICO's Fine Against Amex: How It Impacts Email Marketers In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns. Share Clip Contact Centres Council Data & Marketing Association DMA Council 14 May 2021 Regulation Hub Update - May 2021 DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here. Share Clip Next Page Join Us Home DMA website Join Us Contact Us Terms and Conditions Privacy and Cookies Contact Cookies Settings Copyright DMA 2021 © All Rights Reserved Cookies Settings This website uses cookies We use cookies to identify you when you visit our website and to keep track of your browsing patterns. This means that if you're a registered user you'll remain logged into your account and your personalised settings and account information will be available to facilitate use of the site. More info Accept All Cookies Cookies Settings