Utek Appliances Utek Utek approached us to provide a Magento upgrade along with a website redesign. To reduce costs, we took one of our high performing base templates we had designed and built, and performed a gap analysis to understand the needs for Utek. After running a UX audit and understanding the audience, we looked further at the product range and current site performance. This led us to a high-level set of requirements that would need to be considered in the design process. GENERAL UI Simplified font structure Minimal redirects (eg: Sign in / Register) Easily-viewed basket preview SEARCH Custom with integrated logos and price points P1 mobile positioning MEGA MENU Visual menu with images, categories and subcategories Fast and smooth animation transitions on mobile HERO SLIDER Responsive for mobile Physical button options on banner Frame counter GENERAL COMPONENTS Product carousels with hover animation Wishlist functionality Quick buy Static image components Logo carousel Trustpilot carousel Video player CATEGORY Category filter Images with category title PLP Product filter Custom cards: Image, title. logo, 5 x bullets, reviews, price, CTA, C&C, Stock levels, delivery, warranty. Row format PDP Standard: Images, logo, price, , spec, reviews, CTA Payment methods Links to other categories Upsell / Cross-sell Value proposition CHECKOUT Single page checkout Persistent basket Postcode lookup Discount / voucher code “After many months of searching for a partner that could meet our needs on this project, I spoke with one of the directors at Eclipse over a quick 5 minute conversation in which he outlined his vision for us & opportunity for growth together I knew Eclipse was the right company for us to work with.” Luke Everett, E-Commerce Manager EXTENSIONS We utilised extensions to both reduce the development time and to improve the CMS experience for Utek. This was presented as ‘must-haves’ and ‘recommended’, then discussed and agreed before build. NEEDED Custom with integrated logos and price points P1 mobile positioning RECOMMENDED Amasty SEO Toolkit Amasty Promo Banners Amasty Special Promotions Pro Amasty Product Labels “Prior to the release of our updated website with Eclipse our Bounce Rate was astronomically high for an E-Commerce, the Design & UX implemented by the team at Eclipse has seen huge improvements on this front in less than a month. Their continued support post-launch & consumer response to the changes have given us huge confidence in our ability to now push on scale significantly over the next few years.” Luke Everett, E-Commerce Manager PREV NEXT Privacy Policy | Terms & Conditions | Glossary This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. © 2021 Eclipse. All rights reserved We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Cookie Settings Accept All