Home > Product > Rtoaster Ads Importance of building a private DMP Internet advertising is changing from the traditional idea of buying "advertising space" to the idea of buying a specific "target user." Therefore, in order to find out what kind of target group is valuable to the company and how much advertising cost should be invested in each target group, what kind of users visit the company's site. You need to have a firm grasp of what value you are doing and what value it is bringing. To achieve this, there is a method of measuring site visit data by implementing tags for Internet advertising services, but since data is accumulated externally when collecting data with 3rd Party Cookies, it is only possible to deliver that advertisement. It cannot be used. In order to utilize the data on our website for various marketing activities in the future, it is important for advertisers to build a private DMP (data management platform), which is a data storage environment. Private DMP with Rtoaster Ads By accumulating in-house data such as behavior information and customer attribute information on the website and various external data in the private DMP "Rtoaster Ads", unified marketing at each customer contact point of advertisement / web / mail You can implement the measures. In addition, by linking the login ID etc. with CRM, it is possible to acquire behavior information across devices of PC and smartphone. As a result, we will realize the most suitable personalized advertisement distribution for each person based on the data accumulated in Rtoaster Ads. Features ① Powerful private DMP function Feature (2) Integrated marketing by using common segments Feature ③ Advanced recommendation logic Feature ④ Various advertisement distribution functions The advertisement menus that can be delivered by Rtoaster Ads are as follows. (As of February 2013) Japan's largest golf site Golf Digest Online Inc. (GDO) A distribution and retail company specializing in EC sites that sells special screws and professional tool tools to a wide range of manufacturing sites such as domestic factories and construction sites. Nejikuru (Tsuruga) Rtoaster Ads was introduced to 1st users in January 2013 by Golf Digest Online . Compared to the conventional marketing approach, the conversion rate is about 8 times more effective. If you would like more information about our products and installation, please feel free to contact us from the following. 2014.3.28 BrainPad Officially Certified Social Media Analysis Platform "Crimson Hexagon ForSight ™ Platform" as "Twitter Authorized Product Program" 2014.3.6 BrainPad introduces email marketing support system to Japan's largest solution provider "Otsuka Shokai" 2014.1.31 BrainPad and Yahoo! JAPAN establish "Qubital Data Science Co., Ltd." to develop multi-big data analysis and consulting business 2014.3.18 BrainPad is celebrating its 10th anniversary 2014.3.7 BrainPad launches new iOS version of free household account book app "ReceReco" 2014.3.6 "Introduction to Data Analysis" has been released on Manabito Online Related information When using this siteInformation security policyprivacy policyHandling of personal information site mapContact Us Copyright © BrainPad Inc. All Rights Reserved.