About Axfood our brands sustainability Press Investor Job Supplier plug » Sustainability » Coworker » That's how we work » The customer's choice » The way of the commodity » Åsa Domeij's blog Åsa Domeij is responsible for environmental and social responsibility at Axfood. Åsa has previously been responsible for environmental issues in the Riksdag for the Green Party for two terms. With an agronomist education, many years of experience in environmental issues and great commitment, Åsa raises current issues in the industry. THAT IS WHY IT IS IMPORTANT THAT WE CONTINUE TO PLEDGE Post Date: September 15, 2016 Tags: packaging climate source sorting own branded goods pledge It has now been a year since Axfood started selling juice bottles with a deposit, even though the law did not require them to be part of the deposit system. Before that, only plastic bottles where there were legal requirements for a pledge could be pledged. Pledge on juice bottles has been a success in several ways. A large part of the juice bottles are pledged - as much as 70 percent come back and that is a lot for a completely new product category that has never been pledged before. Another success is that in principle the entire industry during the year followed our initiative. There are now about 60 types of juice on the market that can be ordered. In addition, we have received many positive comments from our customers! A fashion concept among people who are involved in environmental issues is "circular economy", and deposit systems are really circular economy for real. The Swedish Board of Agriculture has, since Axfood started with a voluntary deposit, proposed that the legislation could be changed so that there will be a requirement for a deposit on more products. I agree with the Swedish Board of Agriculture. There are many more items where it would fit perfectly with the deposit! Ordering all plastic bottles that can be ordered is much better than putting them in plastic recycling. In plastic recycling, so many plastics are mixed that it is difficult to produce high-quality goods. Pledge systems, on the other hand, mean clean flows! Old bottles become new bottles and the losses of materials become small. So keep ordering, and keep looking in the stores for more depositable packaging. 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