English What we do Case studies Industry insights Our clients Cookie-less solution Get in touch Lifecycle marketing | Miss Selfridge How we achieved a 47% new customer rate for Miss Selfridge What was the brief? Miss Selfridge wanted to achieve a new customer rate of over 40% through the programmatic channel, and align their programmatic activity with a fast-moving marketing and trade calendar keeping it current with daily initiatives. They also wanted to understand true incrementality of programmatic, and leverage a single partner for all their programmatic activity. What did we do? We aligned our creative planning was aligned to Miss Selfridge’s trade plan, and the messaging and creative assets were changed daily to reflect events like Black Friday and Cyber Monday. Using our lifecycle marketing programmatic strategy, we found new customers, moved prospectors to conversion, and grew customer lifetime value. Our campaign was creative led, but data driven, and designed specifically to find completely new customers and increase existing customer lifetime value. The team at Miss Selfridge were highly engaged throughout the campaign, and refreshed creative with key calls to action which supported our targeting strategies and helped drive more engagement. What was the result? We delivered a new customer rate of 47% (checked against a lifetime customer file). We generated £307k of revenue at an increasing ROI of nearly 4:1. The cost per order was £14.18, across new and existing customers. 47% NEW CUSTOMER RATE 4:1 INCREASING ROI £307k OF REVENUE £14.18 COST PER ORDER What did the client say? “We chose Crimtan in our RFI process for best- in-class creative including video. It is rare to find such an engaged partner that allows us the luxury to fully align our marketing and trade plan through programmatic. They combine the best bits of audience segmentation and the right message in the right format to the right person. They have surpassed our initial expectations to find new customers achieving a better new customer rate than either search or social. They are now part of the team, and their managed services mean that we can focus on our core message and know that we have someone delivering that through programmatic.” Download our full case study, including details of how we achieved a new customer rate of 47% and what we learned from the campaign. Industry --None-- Retail Travel Finance Property Technology Telecom Auto Gaming & Gambling Energy Healthcare Charities Public Sector Education Media & Entertainment Food & Drink Recruitment Sport Other Creative Marketing Country --None-- Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas, The Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia & Herzegovina Botswana Brazil British Virgin Is. Brunei Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Rep. Chad Chile China Colombia Comoros Congo, Dem. Rep. Congo, Repub. of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia, The Gaza Strip Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Fed. St. Moldova Monaco Mongolia Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria N. Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Kitts & Nevis Saint Lucia St Pierre & Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome & Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad & Tobago Tunisia Turkey Turkmenistan Turks & Caicos Is Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands Wallis and Futuna West Bank Western Sahara Yemen Zambia Zimbabwe Published: July 9th, 2019 Updated: November 3rd, 2021 More case studies How we beat Shoeaholics’ Black Friday target ROI by 55% Read case study How we delivered a positive ROAS for BWS in just 10 days Read case study How we beat the CTR by over 400% for Abu Dhabi Culture and Tourism Read case study Better new customer rate than search or social Want to work with us? We’d love to find out how we can help you get the results you need. Get in touch About Careers Privacy GDPR Cookies Advertising T&Cs Creative Spec Copyright © 2021 Crimtan | Intelligent lifecycle marketing English日本語 (Japanese) .