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Name Provider Purpose Expiry Type #{8}-#{4}-#{4}-#{4}-#{12} Microsoft Pending 2 years HTTP Cookie _fbp Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP Cookie ads/ga-audiences Google Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Session Pixel Tracker anj Appnexus Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months HTTP Cookie msd365mkttr Microsoft Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 2 years HTTP Cookie tr Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 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