Menu Focus Virtual reality 03.05.2017 Since the trend is to involve consumers to the utmost level, well then it has to be a 360-degree involvement. FB, Microsoft, Google and many other brands use ‘gaming’ in order to present and sell their products and services. It is not only the customers’ eye-sight to be involved, their perception is also involved into an immersive experience in a virtual reality reproducing the real store. Immersive interaction: this is the foundation of virtual reality that can be subdivided into three different categories: VR immersion that requires the use of an headset so as to be fully involved into an event, a show or a museum installation. Mobile VR can be integrated with in-app functions and therefore it requires the use of a smartphone or of a tablet. On the contrary, VR web can be integrated by a simple embedding and it is appropriate to use it in order to create engagement on the website platforms without having to install the plug-in device. The priority target of virtual reality is the search for customers’ overall involvement. Today, to get to know about the functionality of a product is a lot of fun and to test the advantages of a service is simple. Interactive content and quality catch customers’ attention so as to convince them to participate actively. This is how marketing and virtual reality are intertwined: products and services are enhanced thus achieving their utmost optimization. ❮ Back to the news Latest News Cean Next: design solutions to draw the future of retail world 16.06.2017 Butchers’ Meeting 01.06.2017 Cean Lab restyling 27.05.2017 Go back to News Keep yourself up-dated about our activities Subscribe to our newsletter Consulenza · Progettazione · Realizzazione Negozi e Supermercati We are Services Cean Design Projects News International Contacts CEAN S.p.A. Via Terracini, 1 10028 Trofarello (TO) Codice etico Phone +39 011 680 42 80 Fax. +39 011 680 41 06 Privacy contact us Newsletter subscription Invia Sign in Cean SPA Copyright 2020 | All rights reserved - VAT and fiscal code no.: 06154780016 - Registered capital € 1.000.000 - Turin Chamber of Commerce, Economic and Administrative Repertoire no.: TO-764854

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