Login Consumer packaged goods Consumers are transforming. We can no longer rely solely on traditional methods and processes to address the needs of your FMCG consumers today and in the future. At Strategy Analytics we have developed advanced methodologies for the new business problems that traditional industries are having. We’re trusted to partner with some of the world's most influential brands due to our vast experience and deep understanding of consumers. At Strategy Analytics, we work as an extension of your research team. We listen For research to be effective and have a strong impact on decisions, business issues must be deeply understood. By intently listening to your business needs, we design and conduct custom, primary market research that adds value and drives decisions. We customize No two businesses are the same, and no two business problems are the same. Whether it’s qualitative or quantitative research, modelling and advanced analytics or a simple survey, your business objectives are met with a customized approach to meet your needs. We are your team Each business team is unique – from large, global internal research teams to those who have never conducted a primary research project. Choose to work with a company that’s done it all before and will have your best interest in mind every step of the way. Top 10 B2B Research Mistakes Here are the top ten mistakes we frequently see clients making that sabotage the effectiveness of research. Read more Top 10 Research Pitfalls for CPG Innovation When it comes to using research to identify innovation opportunities and optimize new products, there are some common pitfalls we observe that prevent research from having its full impact, or prevent the business from maximizing its potential. Read more Show More Global Leader in Advanced Analytics Every business has a new, unexplored question. A question that – as yet – doesn’t have an answer or a traditional way to get at that answer. This is when Strategy Analytics comes into its own. Applying leading methods and creating new-to-the-world analytics ensures you’ll benefit from our passion for generating insights that best address your business issues, whether they are understanding the market, driving strategy and innovation, new product development and pricing, or branding and go-to-market efforts. Explore our Business Solutions Understand your customer Business opportunities abound. But which ones are right for you and your customers? Which will give you the advantage? Optimize your user experience Perfect your product to give your users the best experience and help you increase dominance of the market you’re in. Analyze the market Understand the size of the opportunity and where your product fits using our unrivalled knowledge and world class data analysis techniques. Explore your future Working with us will focus you. With our insight and forecasting expertise you’ll make confident strategic decisions that drive success. Meet the team Arleen Macaraeg-Denque, Vice President Carlos Salazar-Velasquez, Vice President Joy Ganvik, Vice President Kathy Schmitt, Senior Director Matt Hester, Senior Director Show more Let's talk Now you know a little about us, get in touch and tell us what your business problem is. 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