Select Language VIDEO TOUR PARTNER PORTAL ABOUT US BECOME A PARTNER INNOVATION CENTRE SERVICES CONTACT US Welcome to the Pet Food Knowledge Centre The Knowledge Centre has been created to provide a platform that delivers the latest pet food insight provided by a team of experts. The site has been created for anybody who is interested in the pet food industry, from pet owners, pet shop owners or pet brand owners. Each post is designed to provide information that is both engaging and enjoyable. Thank you for visiting – we hope you enjoy reading our posts. Pet Food Trends to Watch Tags: CAT FOODDOG FOODHEALTHHUMANISATIONNUTRITIONPET FOODPREMIUMISATIONTRANSPARENCYTRENDS The UK pet food industry is currently booming. Valued at a total of £3.2 billion, this presents a fantastic opportunity for pet food businesses to gain a market share. Interestingly, of the £3.2 billion, the dog food market accounted for £1.5 billion of that figure, and cat food equated to £1.2 billion (PFMA, 2021). The research also revealed there are an estimated 12.5 million dogs in the UK, equating to 33 per cent of all households. With another 12.2 [...] Read More Insect-Based Pet Food: What’s the buzz about? Tags: DOG FOODINSECTSNUTRITIONPET FOODPROTEIN Suppliers to the human food industry are under increasing scrutiny to address growing consumer interest, and demand, for sustainability - whilst limiting environmental impact. In light of this, the pet food industry too must address the same issues – and the use of insect-based proteins has been highlighted as a potential method to achieve this. Insect proteins have the potential to support a circular economy with the human food chain, as farmed insects can be reared on waste organic [...] Read More Obesity in Pets: A Growing Concern Tags: CAT FOODDOG FOODNUTRITIONPET FOODPET OBESITY Obesity is defined as excessive fat accumulation that presents a health risk and pet obesity is now officially recognised as a disease by many pet health organisations. A survey amongst veterinary professionals confirmed that 51% of dogs and 44% of cats are overweight or obese highlighting that obesity is a growing concern (PFMA, 2018). Within the same survey 100% of the vets said they were concerned about the rise in obesity however research amongst 8000 households confirmed that 67% [...] Read More Pet Food Packaging: Claims and Labelling – What can I say? Tags: CAT FOODDOG FOODLABELLINGNUTRITIONPET FOODPRIVATE LABEL Why are claims important? Labels are the main form of communication between purchasers, feed business operators (FBOs) and enforcement authorities. The prime purpose of labels is to provide clear, accurate and honest information about a product that may facilitate the buying act of the purchaser. Product labels help communicate the product's characteristics and allow consumers to make informed choices on product suitability. This can be supported by claims, which allow for differentiation between pet food products. Not only can [...] Read More Building a Pet Food Brand with Social Media Tags: BRANDPET FOODSOCIAL MEDIA Social media, one of the most commonly used phrases in modern times. These platforms have become part of everyday life, with a staggering 4.48 billion social media users worldwide in July 2021, equating to 57% of the global population. This shows that social media now impacts all aspects of life, both personally and professionally. But how can you build a pet food brand with social media? This article will focus on how social media can drive traffic for online [...] Read More Golden Oldies; Nutrition for Senior Cats and Dogs Tags: CATDOGNUTRITIONPET FOOD How is a Senior Pet Food Different? Puppy diets are widely accepted within the industry, with clearly defined nutritional guidelines. Yet, in contrast, the nutritional requirements of senior dogs and cats are not strictly defined by FEDIAF, AAFCO or the NRC. Despite our pets spending proportionally more time categorised as ‘senior’ or ‘geriatric’, their nutritional requirements are based on adult parameters. Nevertheless, senior pets can benefit from nutritional changes tailored to support the physiological changes known to occur within [...] Read More 1 2 Next You may also like… Pet Food Trends to Watch Insect-Based Pet Food: What’s the buzz about? Obesity in Pets: A Growing Concern LOAD MORE POSTS POPULAR TAGS CATCAT FOODDOGDOG FOODFRESHTRUSIONGRAIN FREEHEALTHHUMANISATIONINSECTSLABELLINGLARGE BREEDNATURALSNUTRITIONPET FOODPET OBESITY Browse More Tags SEARCH THE KNOWLEDGE CENTRE ARCHIVE NOVEMBER 2021 OCTOBER 2021 SEPTEMBER 2021 AUGUST 2021 JULY 2021 JUNE 2021 MAY 2021 APRIL 2021 MARCH 2021 FEBRUARY 2021 FEATURED POST Pet Food Trends to Watch Tags: CAT FOODDOG FOODHEALTHHUMANISATIONNUTRITIONPET FOODPREMIUMISATIONTRANSPARENCYTRENDS The UK pet food industry is currently booming. Valued at a total of £3.2 billion, this presents a fantastic opportunity for pet food businesses [...] TOP 5 POSTS WHAT DOG FOOD SHOULD I FEED MY DOG? COLLAGEN & COLLAGEN PEPTIDES IN PET FOOD HOW IS DRY PET FOOD MADE? THE IMPORTANCE OF PROTEIN IN PET FOOD WHY DOES MY DOG FOOD NEED FIBRE? 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