Cookies Welcome to Spafax. Our site uses cookies and by using the site you are consenting to this. Read our policy. Accept .st0{fill:#091235;} ; Brand Partnerships Integrate Your Brand with British Airways Over 4 million people travel with British Airways every month. We get your brand in front of them. Success Stories BrewDog created a bespoke beer for British Airways, Speedbird 100, designed to taste best at 30,000 feet. To promote the custom ale, we delivered a brand experience focused on service enhancement and discovery across multiple touchpoints. Passengers could sample the ale onboard, or in a specially designed BrewDog craft beer pub in the JFK lounge and enjoy original TV content on a dedicated inflight BrewDog channel. The results? 320,000 cans of Speedbird 100 served, a 30% increase in onboard sales of craft beer and over 60 PR items seen by 467 million people. We partnered with Studio Canal and its well-loved character Paddington Bear – a true symbol of London Paddington Station, which Heathrow Express also calls home. To engage JFK lounge visitors and show them the fastest way to get into Central London, we created an original augmented reality poster campaign telling the story how Heathrow Express got Paddington from the airport to London in time for the Windsor Gardens Fair. Passengers received an exclusive discount on Heathrow Express tickets and the campaign saw a 30 % conversion rate. Both British Airways and MatchesFashion.com are pioneering British brands that place enormous value on creating lifestyle experiences that enhance the daily lives of their customers. To deliver a premium passenger experience, we hosted the brand’s travel-themed content onboard as an exclusive MatchesFashion channel. The content was echoed in the JFK Lounge with a rolling gallery of interactive posters seen by over 1500 passengers per day. Get in touch Working as a key liaison between brands and Spafax’s airline clients for over 15 years, Charles generates PR and revenue for both the airline and brand. During his time at Spafax, he has delivered over 150 brand partnerships, all with the objective of enhancing the passenger experience. Contact Charles Discover the world of travel media and entertainment with the Future Screen podcast © Spafax 2021. All rights reserved. Spafax is a WPP company. TechCreativeMediaNewsContactPrivacy Policy