2nd February 2017 Radio test: Life radio with a strongly increasing shape curve Tyrol's largest private broadcaster increased its listeners and market shares 51,000 Tyroleans, and thus 10 percent more than in the previous year, switched to the frequencies of Life Radio Tirol every day in 2016, according to the radio test. Especially in the advertising-relevant target group of 14 to 49 year olds, Life Radio was able to increase from 9.4% to a daily reach of 11.9%. Life Radio has thus also increased its market shares, i.e. the proportion of the total listening time of all radios. For 14- to 49-year-olds, for example, the station from the Moser Holding company together with Radio U1 Tirol (both 9%) is ahead of all other private Tyrolean radio stations. Photo: Emanuel Kaser Moser Holding CEO Hermann Petz is very satisfied with this performance: “I see the reason for the positive development of Life Radio Tirol primarily with the employees and their passion for radio. In addition, the country and the people are always in focus at Life Radio. This allows the regional fan base to grow. I congratulate the team very much. " Gerald Pirchl, spokesman for the management of Life Radio, adds: “Whether in the morning show with the moderators Kathi Hager, Sebastian Possert and Philipp Granbacher, or in the crazy Sebastian Kaufmann show at lunchtime: We just try to do it day after day, hour after hour To create the best mix of entertainment, information, service and of course music for Tyrol. ”With campaigns such as the Life Radio Fire Brigade Challenge or the Life Radio Family Hiking Day, the Life Radio family is also growing steadily. Incidentally, the medium of radio enjoys unbroken popularity in general: In 2016, over 80% of Tyroleans tuned in every day, and that on average three and a half hours a day. Source: Radiotest 2016, daily range and market shares of private radio stations in Tyrol, Mon-Sun, maximum fluctuation range +/- 1.6%