BRANDS WE’RE MEDIA STRATEGISTS, NOT MEDIA BUYERS True Media provides brands with the partnerships and capabilities of a big agency and the nimble, entrepreneurial spirit, and deep relationships of a small startup. By working seamlessly with internal and external partners, we strive to make media budgets work harder by providing the necessary research and data to direct the client’s advertising dollars to the right place at the right time. Of course, we realize we are just one partner in a much larger agency landscape. That’s why we are built to collaborate and are proud to serve as exclusive media partners to other agencies who leverage our research and manpower and consider us to be on their team. As one of the largest independent media agencies in North America, our unique combination of tools, research, technology, and entrepreneurial spirit gives us the strength that few agencies can claim. We provide deeper insights, unique media opportunities, and understanding of what strategies work for local, regional, national, and global markets. AGENCIES THE STRATEGIC MEDIA PARTNER FOR YOUR AGENCY BUILT FOR COLLABORATION, WE ARE PROUD TO SERVE AS EXCLUSIVE MEDIA PARTNERS TO NUMEROUS CREATIVE AND BRAND AGENCIES WHO LEVERAGE OUR RESEARCH, BUYING POWER AND BENCH-STRENGTH. These agencies consider our team as part of their team. We actively participate in all phases of campaign development from RFP collaboration, research and strategy development, client service, and campaign activation. A larger, more holistic media team that allows you to seize opportunities, optimize relentlessly, and turn on a dime Shared resources cut down overhead Access to more research and tools A wider range of expertise and experience creating strategic media plans in a larger variety of verticals Partnering with True Media leads to increased profits and more robust results. We offer three types of agency partnership models. Explore Minnesota has worked with True Media for several years, and we are very pleased with their work. True Media is very forward-looking, innovative, and always gives us some great new ideas for consideration. Their monitoring and measuring are very impactful and we have been very impressed with their ability to adapt and quickly respond to our needs. — John Edman,EMT, Director 12345678910 Project Work We work with agencies on a project basis, providing media expertise when you need it most, filling any gaps or resource strains. Agency partners regularly rely on their True Media team to support media needs including projects in specialty categories or channels outside their typical offerings. Full Media Department Support We are proud to serve as media partners to agencies that leverage our research and manpower and consider our team, their team. These agencies receive a dedicated True Media team that works seamlessly with your account management, strategy and/or in-house media experts to develop integrated channel and media strategies. Integrated True Media Team In true collaboration, a designated True Media team is embedded within your agency, working on site side-by-side with your team, in your space. This allows for a gateway to True Media's resources, tools and research, right within your walls. DRIVE REQUESTS FOR ONLINE QUOTES & POLICY PURCHASES We worked with a national insurance provider to drive requests for online quotes and policy purchases in the Chicago and Denver target markets. We used our research tools to identify those with high insurance scores seeking non-commercial automotive insurance and mapped a customer journey to drive online conversions. TARGET Those with high insurance scores seeking non-commercial automotive insurance STRATEGY A pay-per-click campaign using general automotive insurance terms to drive awareness and purchase intent During the Chicago Cubs World Series games, infield signage media placed at the playoff games, and after the Cubs won, there was TV coverage that ran during the celebration parade Geofence display advertising and retargeting methods that helped catapult the brand into the Chicago market OUTCOME >45M paid impressions in first 90 days 72K website sessions in first 90 days +412% policies sold in 30 days after Denver launch CREATE & TARGET UNIQUE AUDIENCE SEGMENT WITH DIGITAL TACTICS We implemented a campaign for a rural credit union customer in order to increase awareness, consideration and account signups. Our programmatic team leveraged our exclusive relationship with Farm Market ID to produce a unique audience that we targeted using full-funnel, automated digital media tactics. TARGET Custom audience segment of the highest value for potential production farmer customers STRATEGY Programmatically target large production farmers across five states using video, native, display and online audio digital media tactics Place emphasis on mobile and in-app delivery following research that showed the high number of times farmers interact with smartphones during the workday Use CRM data and site retargeting to further amplify the most engaged audience OUTCOME 15% increase in account signups year-over-year The programmatic audio campaign delivered to 90% of the target audience with an average frequency of five DRIVE ONLINE CONVERSIONS FOR MORTGAGE APPLICATIONS Using SpotRight custom audience technology to effectively scale beyond first-party and retargeting audiences, we drove online conversions and mortgage application consideration, while maintaining comparable ROAS/CPA metric audiences for a major financial holding company. Typical targeting for these consumers had been third-party in-market segments and demographic targeting. TARGET Custom SpotRight audiences that model the characteristics of people looking for mortgage rates and information STRATEGY Create custom audiences with SpotRight technology that model the characteristics of people looking for mortgage rates and information Use this model to cross-reference the social media followers of the client brand and their main competitors Run these targeting segments alongside standard targeting in order to deliver the best CPA outside of retargeting and look-alike targeting OUTCOME While the CTR was the lowest of any targeting segment, the average CPM was more efficient than any other tactic outside of retargeting Outperformed demographic targeting almost 2x Outperformed in-market audience segments more than 200x ©2021 True Media Privacy Policy But first, cookies. We use cookies to ensure that we give you the best experience on our website. AcceptNo