WORK ABOUT PEOPLE CONTACT GORE MEDICAL When Gore Medical rolled out a new global brand, we developed a centralized communication system to ensure that all ads, collateral, and trade show elements were compliant with the new guidelines. We also designed templates that Gore’s marketing team could use to create a wide variety of marketing materials, and rebranded their interactive tool for new product launches. PREVIOUS ALL CREATIVE NEXT CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279

WORK ABOUT PEOPLE CONTACT UPMC’S FIRST-RATE CANCER CENTER WASN’T ALWAYS THE FIRST CHOICE FOR PATIENTS. Although UPMC Hillman Cancer Center was consistently ranked among the best in the world, the number of patients choosing UPMC for cancer care was not increasing. WE HAD A GAME PLAN TO WIN THEM OVER. We led a series of ethnographic interviews and online research studies which revealed that 64% of consumers did not feel an emotional connection to the UPMC Hillman brand and therefore were not inclined to choose UPMC. We used this insight to write a strategy based on the premise that UPMC is your “champion” for cancer care. We then found the perfect person to launch the campaign – Steelers running back and cancer survivor, James Conner. Cancer patients shared stories of how they are “unstoppable” against cancer. The campaign gained immediate attention and changed people’s perceptions of UPMC. Work included TV, print, outdoor, paid social, and patient/doctor testimonial videos. OTHER STUFF YOU MIGHT LIKE GH DESIGN CHILDREN'S HOSPITAL UPMC CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279

WORK ABOUT PEOPLE CONTACT GET CLOSER TO YOUR MEDIA This is where our expertise meets your intuition. And vice versa. We work hand-in-hand with you to develop an innovative media plan that maximizes your budget. CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279