ABOUT LANCELOT OUR FUNDS DISCRETIONARY MANAGEMENT FINANCIAL ADVICE NEWS PLUG "I WAS BORN HUNGRY" "What you do today paves the way for tomorrow" As a manager, all current figures are already history and you analyze the present to get a grip on the future. That's exactly the case for Lisa Seligson. She sees herself as a contemporary analyst and in her role as sales and marketing manager at Lancelot, she puts a lot of her energy into keeping up to date with the outside world. An intensive job that she enjoys. - I was born hungry, says Lisa Seligson. Lisa Seligson is sales and marketing manager at Lancelot and her role is to find out what each customer wants to achieve with their management. - It is not always as obvious as it may seem. It is important to make people understand both what they want and how to solve it. If you invest in something you understand, you will have both your head and your heart in every descent and ascent. Therefore, it is required of me that I adjust the level according to how experienced you are from the beginning, says Lisa and adds that basically everyone just needs to know that one plus one is equal to two. It's Lisa's job to explain the rest. "EVERYONE NEVER NEEDS TO KNOW THAT ONE PLUS ONE IS EQUAL TO TWO." Lancelot conducts active management and works closely with its customers. - We have our own money in the same funds as our customers, so we manage our customers' capital as if it were our own. It's important to us. We have built ourselves to always beat the index, whether it is about being offensive in individual companies or being able to be careful in allocations when needed, says Lisa. Lancelot has a transparent model for its fee. A lower fixed fee for active management and a variable fee that is only charged when they do a successful job. - Active analysis is required to sort out successful investments, not least in fast-moving times such as now. This is the analysis Lancelot helps with. Then it is my job to help sort out what the administration should look like for different customers, says Lisa. Lisa thinks the same way privately. She always wants to find the best for every single occasion. If she is going to buy a heart rate monitor privately, she does her own market research where she sorts out different heart rate monitors, divides them into categories according to their characteristics in order to then be able to make an informed decision about advantages and disadvantages. What she does not already know, she learns. -I chose to move to France and take my Bachelor in Accounting and Finance in French, because French was the subject I was worst at. That's how I work, says Lisa. Lisa seeks out contexts where she has the opportunity to develop and for her it is important to take advantage of the time. She likes to get up early, when the world has not yet woken up, because it is in the morning that she has her own time and invests in herself. - It can be about carpentry, changing furniture, digging in the garden or changing into training clothes and going out and running. Getting physically tired is my mental rest, says Lisa. "WHAT YOU DO TODAY PREVENT A ROAD FOR TOMORROW" Lisa känner en omedelbar glädje när hon gjort något som hon vet är bra för framtiden. Det handlar inte om att skjuta upp glädjen utan att bli glad och nöjd nu menar hon. -Att göra bra och välinformerade val kan göra dig lycklig både direkt och i framtiden. Det är därför jag skriver mina krönikor och älskar varje dag av mitt jobb. Jag får chansen att hjälpa folk att göra kloka val varje dag. Det är oerhört tillfredställande, säger Lisa. Att få utdelning för det man har investerat är viktigt för Lisa. Hon ler när hon berättar om alla projekt hon investerar sin tid i och det är uppenbart att hon vill förvalta sin tid rätt. Hon vill få saker och ting gjorda, om det så gäller att skriva krönikor, skjutsa barnen till gymnastiklektionen eller att ta ett tidigt slalomåk i familjens älskade Åre. Lisa verkar ha 36 timmar på sitt dygn och träffa henne är som att få en dos av hennes livsenergi. -There is so much you should do. Teach what interest on interest can mean for everyone's future for high school students, for example. Or the most basic about investments for those who have capital to manage. I feel physically bad to hear about entrepreneurs and entrepreneurs who leave the money in the bank account when they can instead place it and get a double return within ten years. Because what you do today paves the way for tomorrow, says Lisa Seligson. Lancelot Asset Management AB. Visiting address: Nybrokajen 7, Stockholm. Postal address: Box 161 72, 103 23 Stockholm, Tel: +46 (0) 8 440 53 80, Fax: +46 (0) 8 440 53 85 Production: Sphinxly Web Agency CMS: Easyweb Publishing Tools