Support MAKEUP SKIN CARE VIRTUAL TRY ON 24ORE VELVET MAT LIPSTICK 24ORE INSTANT MAXI VOLUME MASCARA AQUA TINT LIPSTICK FORMULA PURA STRENGTHENING ENAMEL Home / About us ITALIAN STYLE US UNQUESTIONABLY DRIVEN BY A PASSION FOR BEAUTY AND DESIGN PAIRED WITH AN UNENDING QUEST FOR INSIGHT AND INNOVATION. THESE ARE THE VERY SAME CORE VALUES THAT HAVE MADE DEBORAH MILANO THE LEADING NAME IN ITALIAN COSMETICS FOR OVER 50 YEARS. Founded in 1903 and now in its fourth generation, the company is driven by a characteristic Italian passion for creating the perfect cosmetic: a high-quality formulation at a fair price that gives every woman access to professional looking make-up. DEBORAH MILANO: ITALIAN BEAUTY SINCE 1962 Deborah Milano, since 1962 is Made in Italy excellence. Creativity, beauty, passion, attention to detail, taste. The all-Italian ability to propose, with the accessibility of industrial production, the refinement and originality of handcrafted products, transformed by the inspiration of well-known designers into surprising “objects to touch”. 1962 DEBORAH: YOUTHFUL FLAIR DRIVEN BY A QUEST FOR INNOVATION The Deborah brand appeared in the 1960s, brilliantly capturing the emerging teen spirit in all its vibrancy. Deborah rolled out the first automatic mascara in 1962, breathing new life into the world of make-up. Beauty was no longer for the few – it became a dream come true for many. Deborah was the first brand to target younger consumers, at prices they could afford. 1991 STILL INNOVATING The Deborah Group’s focus in 1991 once again turned to innovative skin care formulations with the birth of the Bioetyc line that harnessed biotechnology to deliver safe, high-performance products, again making a name for itself as a company that blazes a trail in technology and innovation. 2008 DEBORAH BLURS THE LINE BETWEEN FASHION AND DESIGN In 2008, Deborah entered into partnership with leading fashion houses and started participating regularly in Milan’s Fuori Salone, boosting the brand’s profile on the fashion & design scene. 2016 DEBORAH’S FORMULA PURA LINE: SILICONE, PARABEN, PETROLATUM AND FRAGRANCE FREE Heeding consumer demand and supporting current trends, the Deborah Group laboratories developed the FORMULA PURA line of products that are silicone, petrolatum and fragrance free and deliver 100% cosmetic performance. The line is ideal for women who care about where ingredients come from but don’t want to give up using make-up and feeling beautiful. FIND OUT MORE ABOUT DEBORAH MILANO! INNOVATION LAB THE DEBORAH GROUP LABORATORIES The Deborah Group laboratories’ team of R&D experts pull out all the stops when it comes to delivering a steady stream of original, next generation technologies, formulations and textures to keep the brand ahead of the cosmetics curve. DESIGN LIVE THE BEAUTY The Deborah Group prides itself on keeping the flag flying high for top-quality beauty products branded Made in Italy and manufactured with materials, designs and colours that are unmistakably Italian. AFFORDABILITY DEMOCRATIC BEAUTY Deborah Milano’s time-honoured mission is to make beauty accessible to millions of women everywhere. Beauty that encompasses make-up, design and fashion. With an offering underpinned by value for money and distributed through a multitude of retailers across a far-reaching global distribution network. 100 YEARS OF INNOVATION, RESEARCH, COLOR FIND OUT SHARE THE BEAUTY #EVERYDAYDIVA Follow us on Facebook Instagram Youtube Products Makeup Formula Pura Fragrances Skin care Mens Magazine Magazine Brand & Products Support FAQ Contacts Legal Area Privacy Cookie The network Deborah Group Sodalis Group Biopoint Debby Makeup Rouge Baiser Paris Deborah Formula Pura © 2021 Deborah Milano All Rights Reserved Visit the Deborah group site