This campaign saw DOOH.com work alongside Mindshare and Kinetic Active on behalf of Land Rover to create a visually stunning accompaniment to the vehicle manufacturer’s multi-channel #Hibernot campaign. It aimed to help customers ‘see winter differently’ by utilising DOOH screens as a window, transforming urban, winter landscapes. Live cameras fed our CMS, which were then published with Instagram-style filters. The locations of the screens were perfectly in line with the images, creating a realistic window effect with background and display in precise symmetry. The transformation of bleak, cold images through the filters communicated the message that the winter is better and more beautiful with Land Rover. PRIVACY POLICY © 2020 All Rights Reserved Enigma Code Limited (08898511) trading as DOOH.com

Making the most of the classic British Summertime weather, in this new dynamic campaign Costa is using RUSH+ Weather to trigger different creatives based on weather conditions. With Met Office API we are able to tailor the playout at a screen level based on the weather forecasted at that specific postcode, displaying with a different creative when the temperature is above 16oC, and another when it’s below 16oC – keeping passers-by coffee ready whatever the weather. The report also found that two thirds of overall grocery shopping took place in store in 2020, with 98% of FMCG products being purchased in store vs online. Campaigns run by FMCG brands in Q2 and Q3 2020 saw +20% awareness and +18% claimed purchase. As restrictions begin to ease, JCDecaux’s sentiment tracker have found that during 2021 consumers will be 4x more likely to do their grocery shopping in store this year vs online, meaning supermarket visits are planned to return to pre-COVID levels. 82% of consumers also want to hear either the same or more from food and drink advertisers. With spend expected to be up 20% on soft drinks around Easter 2021, dynamic offers FMCG brands the chance to take advantage of an engaged audience through creative and intelligent campaigns, to help strengthen awareness as we move into spring/ summer. PRIVACY POLICY © 2020 All Rights Reserved Enigma Code Limited (08898511) trading as DOOH.com

Working in partnership with Wavemaker and Kinetic Worldwide, we enabled Screwfix’s latest DOOH campaign to call attention by delivering contextual, location-aware ads directing customers to the closest Screwfix store to each screen. As the UK’s largest multi channel retailer of trade tools, this campaign underlines their slogan ‘here when you need us’, with location aware creative referencing both the distance to nearest store and the store postcode; with tradesmen and their sat-nav’s in mind. This campaign is a great example of how to use digital OOH properly. Research has proven that contextual, location-aware ads work to boost footfall and sales, making the campaign work much harder and driving greater value as a result. PRIVACY POLICY © 2020 All Rights Reserved Enigma Code Limited (08898511) trading as DOOH.com