Sites for technology pros Solutions for advertisers Resources for marketers About the company 1 2 3 Best Practices Technology marketing intelligence The 10 Biggest B2B Technology Marketing Mistakes to Avoid Since its founding in 1999, TechTarget has run more than 30,000 marketing programs for customers from the Fortune 50 to emerging start-ups. Through this 15 year period, we have seen the good, and the bad in regards to misuse of lead filters, misaligned content strategies, improper localization and much more. This white paper compiles the top 10 mistakes marketers need to avoid when developing a technology marketing campaign. Each mistake features additional resources for you to learn more. Click here to learn more. More best practices More A tech marketer's guide to creating more impact with LOB This white paper provides an in-depth comparison of LOB media choices and targeting techniques, helping tech marketers identify the most efficient, intelligent ways to get ahead of technology projects and create more impact with LOB. More Why technology marketers must rethink company size targets when taking programs international This white paper assesses the market dynamics of key international markets to help global marketers make better decision when targeting prospects and generating leads internationally. More Don't Miss the Mark with the Right Technology Buyer This white paper assesses the different roles and influence IT and Line of Business have within technology buying teams EXPAND Research Groundbreaking market insight 2015 Media Consumption Report Guided by content: How IT buying teams navigate through the research and purchasing process This report provides a complete perspective of the research and purchasing process, the content preferences and the engagement expectations of IT buying teams while offering suggested best practices for technology vendors to leverage in their marketing initiatives. Download the report. More research More Content essentials for technology buying teams worldwide How buyers are dictating content marketing and sales strategies globally More Marketing strategies vs. IT buyer demands Identifying where your strategies are parallel, lagging or in reverse More Profiling today's CIO Understanding Senior IT Managers' priorities and monitoring their behaviors to know when they want to engage with vendors More Understanding and Influencing the International IT Buyer Part Three: Making smarter content choices in different countries More Understanding and Influencing the International IT Buyer EXPAND Case Studies ROI driven success stories Symantec Global Brand Study Symantec, a global leader in security, storage and systems management solutions and its agency, GQP, turn to TechTarget to create a strong brand identity in the business continuity space. This innovative branding campaign resulted in 84% consideration lift of Symantec’s target audience and 90% of visitors will consider a purchase after viewing the Essentials Guide. Read the case study More case studies More Fastest Route to Market Best practices and real-world examples of three companies' journeys, how they grew market share in a short period of time from start-up to market leadership while partnering with TechTarget. More Cisco Cisco's global custom event programs utilizing Activity Intelligence™-based recruiting generated greater-than-budgeted response and resulted in $50M sales pipeline and millions in closed business. More Leads onDemand Learn how high-quality leads, enabled by account-specific purchasing intelligence, created actionable sales opportunities for leading server company's channel partners. More Dell SecureWorks Learn how Dell SecureWorks in EMEA increased engagement 4x and had stronger sales conversions. EXPAND Events for Technology Marketers TechTarget Worldwide ROI Summit Where technology marketers go for the latest insights and best practices to maximize ROI Since 2008, TechTarget has hosted thousands of technology marketers to discuss the current IT marketplace and the latest strategies to effectively identify, engage, and influence the right IT decision makers. Expanding across North America, Europe, and Asia-Pacific, this event series is designed to accommodate its audience by focusing its content on the topics marketers care about most and hosting the events in the format they prefer. Join your peers from Apple, HP, IBM, Microsoft, Trend Micro, and hundreds of other top technology vendors in learning how to improve your online campaigns and prove the ROI. Learn more at TechTargetSummit.com 2015 ROI Summits More Munich Thank you Join us in 2016 More San Francisco Thank you Join us in 2016 More Paris Thank you Join us in 2016 More Austin May 7, 2015 Register now More London 11 June, 2015 Save your seat More Singapore 6 October, 2015 EXPAND Peer Insights Social connection Mktr2Mktr—Your connection to marketing insights from TechTarget Connect with TechTarget's marketing team to share opinions, resources, and point of views in this educational and collaborative blog. Join the conversation Latest posts: Connect with us Tweets by @TechTarget EXPAND Resources for global marketing LeMag IT: A new approach for French IT Marketing Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video with LeMagIT co-founders Eric Ochs, and David Castaneira. Watch the video. Meeting Chinese IT Pros' Information Needs TechTarget’s Vice President for Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about the way Chinese technology buyers conduct research. Learn about the shortage of good vendor content in the China market and the type of materials that marketers can produce to influence Chinese IT pros. Watch the video. Pitching the European CIO - A guide to understanding the philosophies and priorities of European Senior IT Management Find out what EMEA CIO's top interests are and gain insight for marketing to these senior IT pros in this region with this in-depth analysis from TechTarget's Director of Product Marketing, EMEA, Byrony Seifert and Computer Weekly's Editor-in-Chief, Bryan Glick. View the guide. Understanding how one large Indian organization makes IT purchases In an interview with TechTarget India, VS Parthasarathy, Group CIO, EVP Finance & M&A, Member of Group Executive Board, Mahindra & Mahindra, the auto to aviation conglomerate, offers insight into how they have adopted a "collaborative approach" to technology purchasing.. 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