Home Services About Us FAQ Contact Us 888-420-0063 FACEBOOK & SOCIAL MEDIA ADVERTISING With Social Media Ad Placements, You Can Reach Your Audience Like Never Before ADS ON SOCIAL MEDIA AND FACEBOOK GIVES UNPRECEDENTED REACH INTO PROSPECTS If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people , with the interests and geographic targeting you seek. Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it? After you connect with people , then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations? Before launching your campaign, we can help you to identify what it is that you really need to achieve. Remember to engage our website design experts to help your business to achieve results. Strong designs created by our website design company will help and drive results! REACHING YOUR PROSPECTS ON FACEBOOK There are many methods to appear in front of an "Audience" on Facebook: Focusing on individuals who have visited your site before (retargeting); Potential customers who are followers of your page; Prospects who have very similar interests (such as other pages on Facebook); Individuals who meet demographic criteria; People who are currently your customers; and the list goes on... With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. PLUSES AND MINUSES OF ADVERTISING ON SOCIAL MEDIA AND FACEBOOK Pro: Facebook's Edge Over Search Engines: No Search Required The primary advantage Facebook offers is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently. The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Wonderful for Reaching Out to Regional Areas Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant? For any organization who conducts business regionally Facebook is a great method to reach your target audience. We have the ability to focus on your prospects in numerous ways. Only need to reach women 35-65 in three zip codes? No problem! Want to have a special on Wednesday? We can do that. The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message. FACEBOOK COSTS ARE LOWER, BUT SO ARE CONVERSION RATES... In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help). In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be actively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below. If you would like to talk about the services of our PPC ad agency, our local ad consultants, SEO ad agency in Nassau or remarketing agencies on LI please contact our offices. SO IS SOCIAL MEDIA ADVERTISING ON FACEBOOK WORTH IT? Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers. Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again. Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design experts, our graphic design experts or our marketing consulting services contact us today. FACEBOOK PROMOTIONS HAVE TO BE MAINTAINED AND OPTIMIZED Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook. Our lead generation company in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 CALL US TO GO OVER YOUR MARKETING AND FACEBOOK Everyone's needs are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're happy to talk about your business and requires, and see if there is a way we can help you successfully grow your business. Call Us Now to Discuss Your Growth Strategy: (888) 420-0063 Related Pages OTHER SERVICES IN NY Web Design, Web Design, SEO Services, SEO Agency Marketing Company Consultant Search Engine Optimization, PPC, Paid Search Marketing Management Agency, Social Media, Remarketing Campaigns, Local Advertising, Advertising Agency, Ad Agency, Digital Marketing Agency, Marketing Agency, Website Design Agency, Graphic Design, Lead Generation, Consulting Services, Paid Advertising, SOCIAL-MEDIA SERVICES IN NEARBY AREAS We also offer social media in New York, Long Island, West Hills, South Huntington, Old Bethpage, Plainview, Wheatley Heights, Woodbury, Wyandanch, Huntington Station, Dix Hills, East Farmingdale, Farmingdale, Bethpage, Deer Park, Oyster Bay, Syosset, Huntington, South Farmingdale, Laurel Hollow, Elwood, North Lindenhurst, Cold Spring Harbor, Greenlawn, Hicksville, West Babylon, Plainedge, Jericho, Halesite, North Amityville, Centerport, North Massapequa. 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