VTC: 1,450.00 GBp Our Brands ABOUT US PRODUCTS & SOLUTIONS INVESTORS RESPONSIBILITY MEDIA CAREERS CONTACTS COVID-19 © Jody McDonald Our strategy At a glance Purpose and values Our strategy Chosen markets Market trends Our brands Our structure Our customers Management Global presence Our history Vitec's strategy is to focus on the growing content creation market. Vitec operates in the growing content creation market. The overall market is an attractive one, with growth driven by the proliferation of image capture and sharing among an ever increasing number of content creators. Our strategic priorities remain unchanged. 2021 will be a year of recovery and investment, and we believe that our markets will grow faster longer term than we previously expected and that we will deliver strong margin recovery. We leverage our premium brands by investing in faster growing market segments. We launch innovative new products, expand our geographical reach, and maximise our distribution and digital channels to get closer to our customers and increase market share. Our experienced people and agile organisation allow us to adapt swiftly to changing market trends. line Our strategic priorities Organic growth plus Margin improvement plus M&A activity plus Explore Vitec Imaging Solutions Explore Vitec Production Solutions Explore Vitec Creative Solutions Growth drivers Vitec operates in one of the most exciting global markets; that of content creation. Find out more about our growth drivers Annual Report 2020 Vitec's full year 2020 results were as expected; H2 significantly outperformed H1 as markets started to recover. View our Annual Report © Felix Belloin Stay informed Register to receive updates on our latest news and events. Register for alerts © Tobi Shinobi Capture. Share. Accessibility Privacy and cookies policy Sitemap Terms & conditions Modern Slavery Act Copyright ©2021 The Vitec Group plc By emperor By continuing to browse this site you are agreeing to our use of cookies. Read more about our cookie policy. Accept cookies Decline cookies