Loading...Loading... iSAMS Brand Introduction Copy link iSAMS Brand expand_more Our Brand Wordmark Strapline Identity Systems Sub-brands Primary Colour Palette Colour References Secondary Colour Palette Colour Unifier Typography Underline Styling Illustration Iconography Dot Maps Photography Documents Tile Pattern App Icons Favicons iSAMS Brand Our Brand Copy link Our brand plays a key role in our business. It’s not just a logo, some fonts and a few colours. Our new visual identity looks to the future with confidence, flexibility, progression and dynamic growth. As we become the most trustworthy MIS in the education sector, our brand requires a forward-thinking nature and strong customer focus. We must always make a clear statement of who we are and what we stand for.. Our Mission To create a flexible web-based management information system for the entire school community. Our Aim Our brand has been redesigned to create a unified look and feel, but it goes much deeper than a refresh of our visual identity. On a structural level, we have created identity systems that are consistent across all departments. We’ve also unified the way we represent our products and services, to strengthen our business and to increase our market share. The new brand system conveys a clear sense of direction and purpose. I believe it provides clarity for all. Our new visual identity puts in place a clear structure for future expansion that will power our growth on an international scale. Our Sub-brands Our sub-brand structure brings all of our products and services together, while colour references help customers navigate the business. Each department is able to use their own signature, while following a distinct set of rules that position them as core parts of our business. Our Vision Our new visual identity drives everything we do. It provides clear direction about where we’re going, unifying our business, services and products. Our brand has been redesigned to deliver a simple and clear message, conveying a sense of purpose to colleagues, customers and stakeholders. It makes our business easier to understand. Simply, it says who we are.