OUR STORY OUR WORK CAREERS CONTACT .st0{fill:#17262E;} .st1{fill:#A1D0CA;} TOYOTA The Poseys THE CAMPAIGN Why do some sports sponsorships work better than others? A decade ago, we drafted San Francisco Giants’ rookie catcher, Buster Posey, onto the Toyota team. Each season since, as Buster has emerged as an All-Star, MVP and World Series Champion, we’ve creatively connected his humble leadership qualities to the same in Toyota, for fans across Northern California. As the first advertising to ever feature Buster, we positioned our Toyota work to highlight Buster’s integrity and value as an off-field celebrity. In turn, this image has paid dividends for Northern California Toyota dealers. MORE WORK See All Work MCDONALD'S The Drink Run TOYOTA New Model Launches We’d love to hear from you. Get in touch. News Viewpoint Careers ©2021 H&L Partners Advertising. All rights reserved.

OUR STORY OUR WORK CAREERS CONTACT .st0{fill:#17262E;} .st1{fill:#A1D0CA;} Let’s Go Places: H&L and Toyota Drive the Olympics Home to California SHARE THIS CATEGORY Agency News DATE POSTED July 23rd, 2021 H&L Partners (H&L), a full-service, independent marketing and advertising agency based in Oakland, California, launches a new multimedia Olympics sponsorship campaign for Toyota, featuring Olympians: Simone Manuel, Maggie Steffens, Alex Massialas and Summer Sanders. After a full year’s delay and much uncertainty, the Olympic Games have opened in Tokyo. To celebrate Toyota’s ongoing global sponsorship of Team USA and to connect it with Northern California and the Central Valley, H&L Partners has launched a campaign featuring Gold Medal athletes with Northern California ties, in the theme of resilience that has punctuated these Olympic Games. The messages of competition, determination and triumph are delivered by Northern California-native and two-time 1992 Gold Medalist, Summer Sanders, who showcases the Olympic spirit that drives today’s athletes to compete on the world stage, by asking “what drives you?” “This is more than just a sponsorship campaign for Toyota,” said Dallas Baker, VP Executive Creative Director. “It’s meant to celebrate local Olympic heroes, inspire viewers, and to get them thinking about what drives them personally, too.” The campaign was shot amid COVID-related production challenges in early 2020 and 2021 in San Francisco, Palo Alto, Danville and San Carlos, CA, in partnership with Wolf House Productions, H&L’s fully integrated in-house studio, which provides filming, editing, motion graphics and other post-production capabilities within H&L’s Oakland headquarters. CHECK OUT OUR FULL MEDIA SERVICES MORE NEWS See All News Are your marketing programs connecting with customers at the point-of-sale? Tourism ads take social media and user-generated content to the next level We’d love to hear from you. Get in touch. News Viewpoint Careers ©2021 H&L Partners Advertising. All rights reserved.

OUR STORY OUR WORK CAREERS CONTACT .st0{fill:#17262E;} .st1{fill:#A1D0CA;} Emotion drives action. Give them something they can feel. We’d love to hear from you. Get in touch. News Viewpoint Careers ©2021 H&L Partners Advertising. All rights reserved.