This website uses cookies to offer you a better experience and improve our service. See our privacy policy I Refuse Cookies I Accept Cookies This website uses cookies to offer you a better experience and improve our service. See our privacy policy I Refuse Cookies I Accept Cookies Mobile Apps Blog INDUSTRY NEWS MoPub Transaction Slated to Close: Next Steps for Partners by Adam Foroughi on Nov 22, 2021 DEVELOPERS Why Mediation is Critical to the Growth of the Global App Economy by Adam Foroughi on Nov 9, 2021 INDUSTRY NEWS AppLovin to Acquire MoPub Business From Twitter by Adam Foroughi on Oct 6, 2021 LATEST ARTICLES INDUSTRY NEWS MoPub Transaction Slated to Close: Next Steps for Partners by Adam Foroughi on Nov 22, 2021 DEVELOPERS, EVENTS The 5 UA Metrics You Need to Track and Optimize Campaigns by Aimee Kessler Evans on Nov 18, 2021 DEVELOPERS Is Your App Ready for the Metaverse? Here’s What You Need to Know Now by Aimee Kessler Evans on Nov 16, 2021 DEVELOPERS AppDiscovery Part 2: How IAP ROAS Campaigns Can Help You Reach Your Goals by P. Bryan Edge-Salois on Nov 11, 2021 DEVELOPERS Why Mediation is Critical to the Growth of the Global App Economy by Adam Foroughi on Nov 9, 2021 PRODUCT NEWS Belka Games Launches the Ultimate Island Getaway Adventure by AppLovin on Nov 4, 2021 DEVELOPERS, EVENTS PeopleFun Talks LiveOps Events at PGC Digital #8 by Yubin Liu on Nov 2, 2021 INDUSTRY NEWS Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020 by AppLovin on Nov 1, 2021 DEVELOPERS 5 Developer Horror Stories and How to Avoid Them by Gretchen Hyman on Oct 28, 2021 DEVELOPERS, EVENTS How to Diversify the Media Mix and Improve Ad Performance: App Growth Summit Berlin by Yubin Liu on Oct 26, 2021 DEVELOPERS 5 Ways to Reduce Your App Churn Rate and Keep Users Longer by Aimee Kessler Evans on Oct 21, 2021 DEVELOPERS New AppDiscovery Feature: Campaign Management API by P. Bryan Edge-Salois on Oct 19, 2021 1 2 … 53 NEXT Advertisers Articles, tips, and trends Browse Posts Company Culture What it’s like to work at AppLovin Browse Posts Developers How-to’s and tips for monetization Browse Posts Entrepreneurial Tips for startups Browse Posts Events Information on where you can meet us and hear us speak Browse Posts Industry News AppLovin’s take on developments in the industry Browse Posts International Coverage of relevant regional news and trends Browse Posts Interviews In-depth conversations with industry leaders Browse Posts Product News Explore new features of the AppLovin platform Browse Posts PRODUCTS AppDiscovery MAX SparkLabs Adjust SOLUTIONS Monetize Grow Publish Measure APPS Games Studios COMPANY About Us Press Jobs Blog Giving Back Leadership Partners Contact Us Investors RESOURCES Success Stories Support Glossary Events Copyright © 2021 AppLovin. All rights reserved.| Policy Center Terms of Use Privacy PRODUCTS SOLUTIONS APPS COMPANY About Us Press Jobs Blog Contact Us Sign In ENG 中文 日本語 한국어