Home page USA Our Brands Our Impact Our Story Rewards & Offers OUR COMMITMENT TO #BECRUELTYFREE Our Commitment to #BeCrueltyFree We are calling for an end to all animal testing of cosmetic products globally, and we’re proud to partner with Humane Society International’s #BeCrueltyFree Campaign to advance that vision. Our support of #BeCrueltyFree is another step in our long-term commitment to make animal testing obsolete. Our journey began over 40 years ago through ongoing research, investment and partnerships to develop and promote the use of alternatives to animal testing. These efforts have contributed to the greater good, enabling us and others to develop products that have not been tested on animals. Our contributions include: Investing almost $460 million over 40 years in alternatives to animal testing, our researchers pioneering over 25 non-animal methods, publishing more than 1,000 scientific articles. Partnering with leading international animal welfare organizations, academia, and industry coalitions to promote use of non-animal, cruelty-free methods around the world. Advocating for public use of non-animal methods and adoption by scientists and policy makers around the world for over 25 years. Testimonials P&G has invested in non-animal test method development for decades, and is also a founding sponsor and has been a leading presenter at every World Congress on non-animal test methods to date- involving thousands of scientists, regulators, and policy makers. We continue to partner with leading international animal welfare organizations, academia, industry coalitions and policy makers to promote alternatives to animal testing and gain their regulatory acceptance. Together, we have achieved a lot. We stopped animal testing our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete. Specific contributions toward eliminating animal testing Pioneering the Elimination of Eye Testing P&G helped pioneer eye testing without the use of animals by using cell culture tests and reconstructed human tissue. A cornerstone of our work in this area has been to lead key international programs and industry activities, all with the aim to optimize these non-animal tests, extend their application to all types of ingredients, and to secure regulatory acceptance. These efforts contribute to the greater good, enabling P&G and all of industry to develop cruelty-free, safe products. P&G scientists invented one of the first non-animal alternative methods for skin allergy testing, which was recently approved by key authorities. This method marks a milestone in eliminating the need for animal testing. Leading P&G scientists were recognized by 3rd parties and leading animal welfare groups for this breakthrough innovation. See these links for more information on this breakthrough skin allergy testing method: Frank Gerberick receives award advancing alternatives Lushprize 2015 winners BACK TO TOP Facebook Twitter YouTube Instagram LinkedIn CONTACT CAREERS PARTNERS & INVESTORS Investors Partner with Us Suppliers OUR COMPANY Leadership Structure & Governance Policies & Practices Archive Awards & Recognition Newsroom HELP Sitemap LEGAL Privacy Terms and Conditions AdChoices CA Privacy Do Not Sell My Personal Information United States Change location © 2021 Procter & Gamble