HOME Smoke-free life Good conversion practices for PMI's smoke-free products OUR TRANSFORMATION Good conversion practices for PMI’s smoke-free products 14 Apr 2020 · 2 min read PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes. Share this Facebook Twitter LinkedIn Copy Mail First published on August 16, 2019, and updated on May 27, 2021. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether. Minors should not use tobacco or nicotine in any form. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids. PMI’s smoke-free products are not risk-free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke. We support our adult smoke-free product users in their journey to full conversion through education and guidance. For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently. We inform consumers of all relevant safety information about our smoke-free products. OUR TRANSFORMATION Delivering a smoke-free future Accepting our critics’ challenge to produce smoke-free alternatives Demand for less harmful alternatives to cigarettes What’s the difference: Heated tobacco products and e-cigarettes Share this article Facebook Twitter LinkedIn Mail Related articles SMOKE-FREE LIFE Nicotine and youth 5 min read SMOKE-FREE LIFE Top 15 myths about smoke-free alternatives: Frequently asked questions 5 min read OUR SCIENCE Demand for less harmful alternatives to cigarettes 4 min read Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainability Careers Our Business Who We Are Corporate Governance Our Standards Our Views Inclusion and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL