AKQA WORK SERVICES NEWS CAREERS CONTACT INSIGHT Today’s drivers interact regularly with their favourite brands and customise their most loved products. Many are keen to contribute to the future of car design, but have no voice in the industry. We saw an opportunity for Nissan's designers to collaborate with the public at a grand scale; re-engaging drivers with the brand while giving Nissan first-hand insights into the dreams and desires of a new generation of drivers. Twitter Facebook Google Plus LinkedIn Twitter Facebook Google Plus LinkedIn IDEA In an exclusive partnership with 3D Virtual Reality pioneers, Oculus VR, Nissan IDx put the tools of car design in the hands of young drivers, making the complex process simple and frictionless at the Tokyo Motor Show. Using the Rift to navigate and their eyes to interact; individuals made decisions to progress though the experience. These choices were translated in real time into design and engineering concepts by Nissan; creating a unique IDx design for every user. IMPACT The appeal of experiencing Oculus VR before its release date attracted thousands of young drivers to the Nissan stand at the Tokyo Motor Show. Visitors queued up to 70 minutes and spent an average time of 7 minutes in the virtual world. With multiple IDx stations on the stand, more time was spent creating with Nissan than any other activity at the motor show. The most popular IDx designs are now being turned into real concept cars by Nissan to be shared with their online community: turning the collaboration model into a real business solution for Nissan. Review - the Oculus Rift and AKQA’s Nissan IDx VR programme THE DRUM People queued up to an hour-and-a-half to have a go TOP GEAR MAGAZINE AKQA WORK SERVICES NEWS CAREERS CONTACT Twitter Facebook Google + LinkedIn Instagram © 2014 AKQA inc. All Rights Reserved