HOME WORK ABOUT INSIGHTS CONTACT Portraits of Peninsula ONE OF THE MOST CELEBRATED HOSPITALITY CAMPAIGNS OF ALL TIME Among elite hotel brands The Peninsula has a surprisingly small footprint. So we made it our task to elevate their share of mind with a communications strategy rooted in a unique insight: Affluent guests, most of whom work incredibly hard, appreciate a staff who take great pride in the work they do as well. We convinced Annie Leibovitz to leave Hollywood celebrities for Peninsula bellboys and create a vibrant new platform. “ We were given free reign to capture the essence of The Peninsulas in Hong Kong and New York. We shot over 400 rolls of film and worked from dawn to dusk. I only wish we had more time because with every day my respect for this extremely dedicated group of people grew deeper. — ANNIE LEIBOVITZ GALLERY SHOW Doing good and doing well Taking a brand to the next level means thinking differently. Photography was central to Peninsula’s message, so we reasoned “Why not invite Annie Leibovitz to teach kids at the International Center for Photography’s South Bronx home?” She responded enthusiastically; first teaching a class and then curating student photographs for a charity auction sponsored by Peninsula. AUCTION CATALOG ANNIE LEIBOVITZ IN ACTION PRINTS FOR AUCTION THE AUCTION IN PROGRESS < NetJets | Rosewood Hotels > HOME WORK ABOUT CONTACT 212.826.4004HELLO@AGENCYSACKS.COM © 2021 AgencySacks

HOME WORK ABOUT INSIGHTS CONTACT Rosewood Hotels CHANGING THE WAY WE THINK ABOUT TRAVEL The experience is the destination To present travel in a new light means recognizing that a place is simply a starting point for an experience. That experience, and the search to discover what is truly authentic in this place, defines contemporary travel. Our creative work for Rosewood, an intimate group of outstanding luxury hotels, reinforces and elevates the idea of the personal journey, one in which the destination itself becomes a beautiful frame for the experience. Altering perspectives. Drawing inspiration. Seeing something new. < Peninsula Hotels | Steinway Lyngdorf > HOME WORK ABOUT CONTACT 212.826.4004HELLO@AGENCYSACKS.COM © 2021 AgencySacks