WHO IS IT HOW IT WORKS WHAT WE MEASURE AUDIENCES ANALYZED PUBLISHED DATA FAQ ETHICAL CODE Audience Analyzed The different audiences surveyed, ie the parameters used for the analysis of listening ("who sees what") have over time exceeded the number of one hundred. Analysis target Total individuals Sex Males Females Age' 4/7 8/14 15/19 20/24 25/34 35/44 45/54 55/64 65+ City Size Up to 10 thousand From 10 thousand to 100 thousand From 100 thousand to 250 thousand Over 250 thousand Educational qualification Nobody Elementary Lower Averages Higher Averages Graduation Purchasing Manager Purchasing Manager Works Purchasing Manager with children 0-3 Purchasing Manager with children 4-7 Purchasing Manager with children 8-14 Components Single component Two-component Three-component Four-component 5 and above Adults with children 0-3 Adults with children 4-14 Socio-economic class (CSE) BB low economic level and low social size MB medium-low economic and social dimension BA low economic level and high dimens. social AB high economic level and low dimens. social BUT medium-high economic and social dimension AA high economic level and high social dimension AA + AB high economic level Pay Tv Sat Free Tv Sat Regions Valle d'Aosta Piedmont Liguria Lombardy Trentino Alto Adige Veneto Friuli Venezia Giulia Emilia Romagna Marche Tuscany Umbria Lazio Campania Abruzzo Molise Puglia Basilicata Calabria Sicily Sardinia Subscription type Pay TV Sat Subscribe with HD Subscribe without HD Don't subscribe SKY CINEMA enabled SKY SPORT enabled SKY FOOTBALL enabled MYSKY subscription Internet access from home Activities' High-level profession Mid-level profession Self employed Executive occupation Housewife Retired Not busy Child / Student Other Platforms TELEVISIONS Tv with SKY Tv with other satellite decoders Tv with TIVU 'Sat Smart TV Inches Tv number 1 Tv 2 Tv 3 Tv 4 Tv 5 Tv 6 Tv 7 Tv 8 Tv 9 Tv Set Location Living room Kitchen bedroom Kids room Another room New targets from 4 August 2013 Family of foreigners only Families of Italians only Mixed families Foreign Individuals Italian Individuals Children 4-5 years Children 6-7 years Children 8-10 years Children 11-14 years New EURISKO Clusters (on request only) Ai dati Auditel si aggiungono alcuni profili psicografici chiamati "stili di vita". Si tratta di criteri che consentono una classificazione legata a fattori psicologici e socio-culturali, che integrano i classici criteri geografici o demografici. Condotta in collaborazione con Eurisko, l’iniziativa rivolge l’attenzione anche ad aspetti qualitativi e di comportamento. Le Sognanti I Ragazzi Evolutivi La Pre-Elite Progettuale Le Donne Doppio Ruolo L'Elite Femminile L'Elite Maschile I Protagonisti Il Lavoratore d'Assalto Il Lavoro e Svago Le Frizzanti Le Solide Le Resistenti Le Signore Aperte Il Maschio Preculturale Il Signore Equilibrato L'Anziano da Osteria Le Insoddisfatte Le Pacate Non Classificabile Auditel s.r.l - www.auditel.it All rights reserved. Copyright © 2012/2013. RST MILAN 235357/6309/7 MILAN Chamber of Commerce 1164218 via Larga 11, 20122 Milan mail: info@auditel.it pec-mail: auditel@legalmail.it tel: +39 02 5829861 fax: +39 02 58298632 pi: 07483650151 Press releases Search for Glossary Privacy