You are in our Global Site Contact menu Contact us Home About us History The Nestlé logo evolution The Nestlé logo evolution Henri Nestlé was one of the first Swiss manufacturers to build up a brand with the help of a logo. The original Nestlé trademark was based on his family's coat of arms, which featured a single bird sitting on a nest. This was a reference to the family name, which means ‘nest’ in German. Henri Nestlé adapted the coat of arms by adding three young birds being fed by a mother, to create a visual link between his name and his company’s infant cereal products. He began using the image as a trademark in 1868. Today, the familiar bird’s nest logo continues to be used on Nestlé products worldwide, in a modified form. Download logo from Flickr Take a look at how our logo has evolved over the years Previous Nestlé family coat of arms Original Nestlé family coat of arms. Next 1 2 3 4 5 6 7 You may also be interested in Step back in time Discover Nestlé's history through a virtual tour of our nest museum READ MORE Brands on a mission 4 ways your favorite Nestlé brands are tackling climate change READ MORE Ambitious and local Nestlé's water commitments READ MORE Nutrition made easy Making healthier choices with Nutri-Score READ MORE 1 2 Share this page TO THE TOP Nestlé News Sign up for Global Nestlé News Sign up Compliance Concerns Speak Up about your concerns Speak Up Contact us Across the globe, Nestlé are here to help answer your queries Contact us Nestlé We unlock the power of food to enhance quality of life for everyone, today and for generations to come USEFUL LINKS Ask Nestlé (FAQs) Contact us Search for jobs Sign up for news Speak Up COMPANY DOWNLOADS OTHER NESTLÉ BUSINESSES MEDIA INVESTORS SHARE PRICE CHF 121.52 (-0.52%) Follow us on SUB FOOTER MENU © 2021 Nestlé Site map Help Privacy Cookies Terms of use Accessibility RSS Sign me up Unsubscribe Contact us Cookie Consent