Most Viewed Video Ads: Hispanic Heritage Month 2021 October 22, 2021 September 15 – October 15 marks Hispanic Heritage month — a yearly observation to celebrate the history, culture and contributions of Hispanic Americans. As the second largest Spanish-speaking country behind Mexico, brands in the States recognize the importance of targeting and tailoring their messaging to this growing community. The Most Viewed Video Ads for Hispanic […] Most Viewed Video Ads Read more LA VUELTA A LA NORMALIDAD NOS TRAE… CERVEZAS Y BELLEZA: MAHOU, CRUZCAMPO Y L’OREAL LIDERAN EL TOP 30 DE VIDEOS ONLINE October 9, 2021 Septiembre se cierra con más de 52 millones de visualizaciones de anuncios de vídeo online en su TOP 30 de anunciantes. Una cifra que muestra parte de la recuperación de la publicidad en vídeo con la “vuelta a la normalidad”, pero donde todavía vemos sectores a los que le cuesta recuperar el ritmo, como Motor […] Español Read more Most Viewed Video Ads: NFL Season Return 2021 October 6, 2021 The onset of fall marks the return to school, pumpkin spice lattes and oversized scarves. But to many sports enthusiasts the most celebrated return is the return to NFL football. The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […] Digital Advertising True Reach Most Viewed Video Ads Read more Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes October 1, 2021 On September 30, 2021 we hosted another webinar in our IAB series on How consumer journey intelligence can help achieve above-benchmark outcomes. Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and [...] Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more Most Viewed Video Ads: Back to School 2021 September 1, 2021 The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […] Digital Advertising True Reach Most Viewed Video Ads Read more Most Viewed Video Ads: 2021 Tokyo Olympics August 13, 2021 The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. But other themes also emerged — feminism and mental health, as brands used their platform to show support and solidarity for topical […] Digital Advertising True Reach Most Viewed Video Ads Read more Transparent journeys offer greater accountability for media investments August 5, 2021 Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The metaphors were intended to help model, measure, and validate the consumer behaviors to achieve predictable business results through media investments. Unfortunately, a combination of channel fragmentation, data […] Algorithm Digital Advertising Decision Science illumin® Consumer Journey Read more Webinar: How to measure the business impact of omnichannel consumer journeys July 23, 2021 On July 22, 2021 we hosted another webinar in our IAB series on How to measure the business impact of omnichannel consumer journeys. The session explored how advertisers and agency buyers can take control of the consumer experience with real-time intelligence. Featured speakers included: Seraj Bharwani, Chief Strategy Officer Max Dobbs, EVP, Enterprise Sales Jake [...] Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more A connected journey should be the only journey in the new world of advertising July 13, 2021 How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […] Digital Advertising Demand Side Platform (DSP) Direct To Consumer illumin® Advertising Automation Journey Automation Case Study Read more Most Viewed Video Ads: 4th of July 2021 July 9, 2021 This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […] Digital Advertising Demand Side Platform (DSP) True Reach Most Viewed Video Ads Consumer Journey Read more Post navigation 1 2 3 … 20 » Sign up to our newsletter Acuity Insights is a monthly newsletter that provides informative, educational articles on everything connected with digital marketing and advertising today. 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