TV MEDIA PLANNING AND BUYING - $250K TO REINVEST BACK TO CASES A CUSTOMIZED, LOCALIZED, OPTIMIZED APPROACH. How NOVUS increased store traffic during the holiday season for a privately owned furniture retailer with more than 125 store locations across 19 U.S. states. SITUATION Go beyond the traditional market-wide media coverage to drive store traffic during a cluttered time period in an out-stored and out-spent major market. STRATEGY We optimized the TV plan to capitalize on recency and maximum GRP levels; increased radio to extend younger/ethnic reach; targeted audiences in key ZIP Codes with digital outdoor; and utilized micro-local insights to activate unique opportunities at each store location. SUCCESS +1% MARKET-WIDE REACH Via an optimized TV and radio plan $250K REINVESTMENT In local customization 11% INCREASED REACH In key local trade areas 30% IMPRESSIONS GAINED In key local trade areas LET’S WORK TOGETHER CONTACTUS@NOVUSMEDIAINC.COM CONNECT WITH US MINNEAPOLIS – HQ 1650 West End Boulevard, Suite 100 St. Louis Park, Minnesota 55416 CHICAGO 333 N. Michigan Avenue Chicago, Illinois 60601 TORONTO 510 Front St. W., Suite 400 Toronto, ON M5V 3H3 © Copyright 2019 NOVUS Media LLC. All Rights Reserved. Terms of Use | Privacy Policy | Copyright Website Design by Lounge Lizard

NOVUS MEDIA PLANNING AND BUYING TOOLS LET’S WORK TOGETHER CONTACTUS@NOVUSMEDIAINC.COM CONNECT WITH US MINNEAPOLIS – HQ 1650 West End Boulevard, Suite 100 St. Louis Park, Minnesota 55416 CHICAGO 333 N. Michigan Avenue Chicago, Illinois 60601 TORONTO 510 Front St. W., Suite 400 Toronto, ON M5V 3H3 © Copyright 2019 NOVUS Media LLC. All Rights Reserved. Terms of Use | Privacy Policy | Copyright Website Design by Lounge Lizard