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APPRL FOR BRANDS APPRL BLOG BOOK A DEMO (Press Enter) How DTC Brand By Malina Achieved 431% Influencer Marketing ROI By Martin Landén | February 10, 2021 CASE STUDY In this case study you’ll learn how By Malina works to achieve high sales ROI while at the same time using their influencer marketing to increase the efficiency of the rest of their digital marketing mix. Access the By Malina case study together with three other cases that cover different approaches of maximising the ROI of your influencer marketing With a goal of introducing a new sense of style to the European fashion industry, Malin Andrén founded By Malina – an awarded brand whose vision is to make every woman feel special and unique regardless of occasion. Despite a year of a global pandemic, By Malina has been able to increase their sales in influencer marketing through APPRL’s platform while at the same time expanding into international markets. “A key objective for us as a company is to increase the sales we drive through our own e-commerce, which APPRL contributes to achieve in a very cost-efficient way.” Olivia Karlsson, Head of Marketing at By Malina “Being able to follow data on who is converting and how many clicks they’ve generated in real time takes the guesswork out of the equation. Without APPRL, we wouldn’t be able to track the type of data necessary to optimize and improve the outcome of our influencer spend.” Amanda Jarnesjö, Global PR at By Malina Feel free to reach out to our team for advice, questions or other on hello@apprl.com – we’re happy to help! Was this article helpful? Give it a share! Facebook Twitter Email LinkedIn Post Navigation Previous Article Launching a New Fashion Brand through APPRL Next Article The APPRL BLOG: Data-Driven Influencer Marketing for E-commerce Brands ABOUT JOBS PRIVACY POLICY TERMS OF USE INSTAGRAM