VOLKSWAGEN THE NO SHOW ROOM Volkswagen launches the world’s most remote showroom. Volkswagen cars are adjusted for the Swedish winter. To prove it, they launched the world’s most remote showroom. It’s hard to get to, but easy to drive away from. In a four-wheel drive Passat Alltrack. Together with the Swedish national Ski Team, Volkswagen launched a scavenger hunt. The first to find the car, wins it. Volkswagen hid clues both online and offline. The clues unlocked the coordinates to the car’s location. Click here for campaign site. WORK NORDDDB CONTACT FACEBOOK INSTAGRAM TWITTER YOUTUBE LINKEDIN SNAPCHAT CPH NORD DDB Cph Møntergade 1, 2nd floor 1116 Copenhagen +45 3346 3000 HEL NORD DDB Helsinki Vuorikatu 16 A 3 00100 Helsinki CEO: +358 40 595 1607 OSL NORD DDB Oslo Torggata 1 0181 Oslo Norge +47 22 59 32 00 STO NORD DDB Stockholm Torsgatan 19 Box 6016 102 31 Stockholm +46 8 588 980 00

BJÖRN BORG MARRIAGE UNBLOCKED Today, love is controlled by states and institutions as same-sex marriages are forbidden in 87% of all countries. That’s the background to the initiative Marriage Unblocked – a digital platform where everyone, no matter the label, can propose, exchange vows and get married on the blockchain. Despite LGBT rights coming a long way in recent years, same-sex marriages are still forbidden in 87% of all countries. With its Swedish heritage, the sports fashion brand Björn Borg has always stood up for equality. In 2018, Bitcoin, powered by blockchain technology, caught the financial world’s attention. It also caught Björn Borg’s attention, but instead of trading money, they decided to use blockchain to trade something else: love. Björn Borg built a marriage registry on the Ethereum blockchain, accessible through a website. The website facilitates marriage contracts, instead of money transactions, giving everyone the possibility to create contracts of love on the blockchain. Blockchain distributes the marriage contracts across millions of servers around the world, where they will stay safe, for as long as the Internet may live. A couple from an anti-LGBT country fronted the campaign by getting married, followed by 250 people going on to make a lifelong commitment to each other on the blockchain. Marriage Unblocked ignited a discussion on equality and how innovative use of technology can empower humanity. The initiative was celebrated in both LGBT and tech forums, becoming Björn Borg’s most successful social media initiative to date. – 85 000 000 Unique Media Impressions – 1 500 000 Social Media Exposures WORK NORDDDB CONTACT FACEBOOK INSTAGRAM TWITTER YOUTUBE LINKEDIN SNAPCHAT CPH NORD DDB Cph Møntergade 1, 2nd floor 1116 Copenhagen +45 3346 3000 HEL NORD DDB Helsinki Vuorikatu 16 A 3 00100 Helsinki CEO: +358 40 595 1607 OSL NORD DDB Oslo Torggata 1 0181 Oslo Norge +47 22 59 32 00 STO NORD DDB Stockholm Torsgatan 19 Box 6016 102 31 Stockholm +46 8 588 980 00