Swanson Russell menu THE RIGHT SEED HOEGEMEYER HYBRIDS To Grow a Seed Company Hoegemeyer Hybrids, a company who has walked the fields of their farmers and customers for eight decades, wanted to express themselves in a bold way — without neglecting their roots. To help them stand out, we embraced what already makes them great: unwavering authenticity. By developing campaigns with sincere visuals and a straightforward tone, we continue to help Hoegemeyer grow as a robust hybrid of local service and world-class genetics. Website A revamped website gave users access to a robust product search tool, an interactive yield data tool, and easy access to find their nearest rep. TheRightSeed.com TV / Video Content A bold brand video touts what Hoegemeyer means by “The Right Seed” and a product video further proves it by example. Print Digital Product-specific digital display ads complement the brand with targeted messaging. Outdoor Collateral This seed guide not only displayed Hoegemeyer’s new seed hybrids and varieties, but also a new look evolving the Hoegemeyer brand. Collateral This sales brochure to farmers and dealers presented Hoegemeyer for who they really are—authentic, forthright and capable—all wrapped in a design that felt like the reader is walking the fields of the Western Corn Belt Hoegemeyer serves. Collateral Through honest design and plain speak, this recruitment brochure captured that Hoegemeyer is not only growing, but sincerely and confidently self-assured of that growth. Radio See More Work See All Work LET YOUR FAIR FLAG FLY NEBRASKA STATE FAIR SAVE FOR COLLEGE. CHANGE THE WORLD. UBT COLLEGE SAVINGS WORK APPROACH CULTURE Job Openings Contact Us Press Room Perspectives Get Updates Facebook Twitter Instagram YouTube LinkedIn Privacy Policy

Swanson Russell menu View Other Areas of Focus Connect With Someone Who Spends Every Weekend Disconnecting Outdoorsmen have one thing in common: they live for the moment when they're free of TV, magazines, and the internet. To reach these people, you have to understand why that freedom is important to them, and speak to it. With decades of experience on some of outdoor recreation’s biggest brands — and a staff full of hunters and anglers — we’re always dead on the money. IS YOUR BRAND READY? We've identified the 5 components of a brand that impact its stability, longevity and resilience. How does your brand stack up? Take our 5-minute Brand Stability Test™ and find out. Take the Test Fix It Sticks Partners with Swanson Russell WILL FOLSOM SEE MORE PERSPECTIVES GERBER See the Campaign TEXTRON OFF ROAD See the Campaign HUMMINBIRD See the Campaign ARCTIC CAT See the Campaign MINN KOTA MOTORS See the Campaign NOSLER See the Campaign LEUPOLD See the Campaign TEXTRON OFF ROAD See the Campaign SEE MORE WORK Brand Experience View Our Outdoor Recreation Work CONTACT US PATRICK FINNEGAN Vice President Account Director 402-437-6475 Send email WORK APPROACH CULTURE Job Openings Contact Us Press Room Perspectives Get Updates Facebook Twitter Instagram YouTube LinkedIn Privacy Policy