FASSI GROUP CANDIES BRAND AVERAGE CONTACTS Fassi Group Fassi SpA has not always been linked to the unmistakable green box of Mental: the company was founded in Turin in 1936 thanks to its founder Lorenzo Torassa, who initially conceived it as a pharmaceutical company, and only later did the transition to what is the current specialized production in the confectionery sector. The bombing during the Second World War and the serious problems of those years did not destroy this solid reality, which simply moved to its Vallecrosia plant, where it remained until 2011. The positive trend of the company was consolidated under the direction of Roberto Torassa, son of Lorenzo, who was able to guide the plant towards new market sectors. In fact, if the flagship product of the company is and undoubtedly remains the Mental line, the famous licorice-based confetti in the variants with and without sugar, the production has expanded a lot to meet an increasingly demanding number of consumers and differentiated. What makes Mental a winning brand are the continuous research of raw materials and the constant investments in new technologies and training to keep up with the times, as can be easily seen from the continuous restyling of the packaging of each product, with colors and graphics. captivating, ready to capture ever-changing customer targets! Knowing what role it plays in the Italian GDO, Mental has always dedicated itself with great commitment to the national and local market, even where distribution required a certain degree of customization. But the brand is not only linked to Italy, in fact in recent years the increasing demand for products from countries around the world (some examples? France, Malta, Sweden, but also China, Lebanon, Morocco, Egypt, up to to Central America with Santo Domingo and Venezuela, not to forget the United States and Australia), has allowed us to make ourselves known internationally with incredible results. Since 2011, Mental has a new home: that of the production site in Chiusanico (IM), modern and spacious (we are talking about 5,000 square meters covered!) And above all with the utmost respect for the surrounding environment, which is very close to our heart. Che dire ancora di noi? Siamo profondamente radicati nel nostro territorio, dal quale abbiamo una risposta più che positiva in termini di soddisfazione del cliente, al quale dedichiamo un’attenzione costante; forse perché diamo grande valore alle risorse umane, alla evoluzione del mercato, a tutti i modi per rimanere al passo con le novità e con i gusti delle persone. Scarica il catalogo © 2013 FASSI Spa Biochemical Pharmaceutical Institute - Via Nazionale Sud n.3 - 18027 Chiusanico (IM) - +39 0183/740030 - Fax +39 0184/292971 Managed by: LipsiaSHOP srl unipersonale - VAT and Tax Code. 03153930122 - Via D. Church, 15 - 21049 Tradate (VA) - Italy Share capital € 10,000.00 iv Created by LipsiaSOFT srl unipersonale - All logos and registered trademarks belong to their legitimate owners.