Karla Otto Home About Expertise Network Clients Contact Gallery Careers About Karla Otto is an international public relations and brand strategy agency for luxury, fashion, beauty, lifestyle, art, culture and design industry leaders. The company’s unparalleled network of offices spans eight cities worldwide: Milan, Paris, London, New York, Los Angeles, Hong Kong, Beijing and Shanghai. With 30 years of experience in shaping and communicating the unique visions of our clients, we have a deep understanding of the dynamic cultural landscape, combined with an intuition that anticipates industry innovation. Our global position and local insight creates a compelling dialogue between brands and their target audiences that is integrated across print, broadcast and digital media. Powerful relationships with style leaders and tastemakers amplify our influence. Expertise Brand Consulting Public Relations Events and Productions VIP Services Digital Services Brand Consulting Karla Otto’s brand strategy and image consulting service concentrates 30 years of experience in luxury communications to advise our clients—be it on a niche initiative or a comprehensive global vision for a brand. Bringing together principal talents across all departments, Karla Otto offers a 360° consultancy that delivers insights and identifies opportunities to innovate and elevate a client’s presence in the public sphere. Starting with a thorough knowledge of the brand, we work closely with in-house commercial and marketing teams to determine immediate and long-term goals. From creative consulting to development of communication strategies, our repertoire of expertise is reinforced by influential connections within the industry, bringing bold ideas to life. Public Relations Karla Otto is an expert in all aspects of public relations for luxury fashion, beauty, art and design leaders. Highly specialised teams deliver creative and focused press strategies that leverage our network of style influencers and agenda-setting contacts in print, broadcast and digital media. Karla Otto plays a sustained and pivotal role in launching and crafting the image of iconic and niche luxury brands. Combining peerless industry experience with cultural insight we cultivate targeted public awareness of our clients across global and local markets. Experienced PR teams handle everything from collection management and product placement to editorial features development and creative collaborations. Working with a brand’s unique assets we build authentic connections across cultural industries, establishing a powerful image for each client that is both current and enduring. Events and Productions Karla Otto produces and manages fashion shows and special events for the most discerning luxury brands and cultural organizations. Our approach to every production is highly imaginative and bespoke, with events designed to realize the creative vision of our clients alongside their business goals. From private dinners during international art and design fairs to luxury boutique openings, new collection launches, runway shows and fashion week parties, we create stylish events that leave a lasting impression. Guest lists are curated from our coveted database of celebrity, VIP and media contacts to ensure the optimal balance of exclusivity and prestige with high-quality editorial event coverage. VIP Services Karla Otto’s VIP department dresses A-list celebrities for high-profile events watched by millions worldwide, from Hollywood awards shows to exclusive fashion galas. A network of international connections within the entertainment industry and strong relationships with celebrities allow our VIP team to handpick global style influencers to dress, in strategic alignment with a clients needs. Karla Otto pioneers an innovative approach to celebrity endorsement, identifying unexpected and original moments for product placement and sponsorship that gives their clients’ instant brand recognition. The VIP department works closely with Karla Otto’s events team to bring our guest lists unrivalled star power. Digital Services Karla Otto develops digital strategies that amplify brand awareness and drive business impact online. Elegantly crafting a client’s online presence and audience engagement initiatives, we create authentic luxury brand experiences integrated across web, mobile and social platforms. Karla Otto’s digital team has in-depth experience working with digital influencers: from bloggers and online editors to the photographers, filmmakers and developers pioneering new modes of expression in the online realm. Through the use of prestige technology and creative partnerships we enhance a brand’s exclusivity and cutting-edge appeal. Network Karla Otto’s network is a definitive asset of the company. With offices based in eight cities worldwide — Milan, Paris, London, New York, Los Angeles, Hong Kong, Beijing and Shanghai — and strong ties to cultural tastemakers in each, our international position is built on authoritative local expertise. All the offices share a common work practice and database that ensures consistency and effectiveness of communication strategies on a global scale. Clients Karla Otto represents over 70 high-profile clients worldwide. Our expertise encompasses a broad spectrum of industries that includes fashion, luxury, beauty, art, culture, design, lifestyle and charitable organizations. Several of the companies we work with are represented globally by the agency. We excel with a cross-expertise and international approach that allows for focused consulting on local markets as well as the capacity to initiate collaborations between brands, across industries and locations. The relationships we build are long lasting. We have been working with many of our clients for more than 10 years, and some ever since the agency was founded in 1982. Each office keeps spacious showrooms for presenting our clients’ collections to leading editors, stylists and VIPs, ensuring the highest visibility for a brand. Contact Milan Paris London New York Los Angeles Hong Kong Beijing Shanghai New Business Milan Karla Otto Milan Via dell’Annunciata 2 Milan, 20121 +39 02 655 6981 info.milan@karlaotto.com Paris Karla Otto Paris 8 Avenue du Président Wilson 75116 Paris +33 1 42 61 34 36 info.paris@karlaotto.com London Karla Otto London 30 Sackville Street London, W1S 3DY +44 207 287 9890 info.london@karlaotto.com New York Karla Otto New York 545 West 25th Street New York, NY 10001 +1 212 255 8588 info.newyork@karlaotto.com Los Angeles Karla Otto Los Angeles 858 North Doheny Drive West Hollywood CA 90069 +1 424 288 4411 info.losangeles@karlaotto.com Hong Kong Karla Otto Hong Kong 26th Floor, 239 Hennessy Road Wan Chai, Hong Kong +852 2575 7783 info.hongkong@karlaotto.com Beijing Karla Otto Beijing Unit 301, Commercial Building 4 China Central Place 89 Jian Guo Road Chaoyang District Beijing, 100025 +86 10 5232 3003 info.beijing@karlaotto.com Shanghai Karla Otto Shanghai Unit 301, Creater Space 888 Huashan Road, Changning District Shanghai 200050 China +86 10 5232 3003 info.shanghai@karlaotto.com New Business New Business If you would like to get in contact with us regarding a new business opportunity, please send an email to: newbusiness@karlaotto.com Gallery Events Digital Showrooms Gallery Events Jo Malone, Christmas Party Berluti, Harrods Dinner Smythson, Store Opening AnOther Magazine, LFW Party & Other Stories, Store Opening World of Venyx, Launch Party Cos X Serpentine Gallery, Party Berluti, London Opening Lancome X Alber Elbaz, Party Jo Malone, Christmas Party Berluti, Harrods Dinner Smythson, Store Opening AnOther Magazine, LFW Party & Other Stories, Store Opening World of Venyx, Launch Party Cos X Serpentine Gallery, Party Berluti, London Opening Lancome X Alber Elbaz, Party Gallery Digital The Love Ball, Video Production LoveGold, Video Series The Love Ball, Video Production LoveGold, Video Series Gallery Showrooms London Paris Milan New York London Paris Milan New York Careers Milan Paris London New York Los Angeles Hong Kong Beijing Shanghai Milan To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.milan@karlaotto.com internships.milan@karlaotto.com Paris To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.paris@karlaotto.com internships.paris@karlaotto.com London To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.london@karlaotto.com internships.london@karlaotto.com New York To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.newyork@karlaotto.com internships.newyork@karlaotto.com Los Angeles To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.losangeles@karlaotto.com internships.losangeles@karlaotto.com Hong Kong To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.hongkong@karlaotto.com internships.hongkong@karlaotto.com Beijing To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.beijing@karlaotto.com internships.beijing@karlaotto.com Shanghai To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below. careers.shanghai@karlaotto.com internships.shanghai@karlaotto.com Load More... 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