Global Projects About us Services Culture News Careers Contact GrandVision: A cutting-edge web shop platform The story One commerce platform for all labels worldwide GrandVision is active in more than 40 countries, and has more than 7,000 stores around the world. With store formats like Eye Wish and Pearle, the optical retail giant offers more than 150 million customers specialized eye care, lenses, (sun)glass frames, contact lenses and other products and services. What we did Digital strategy, Commerce Strategy, Concept & Design, project management, branding, web design, web development Service lines Digital experience, digital commerce Industry Retail Launched 2018 Partners Commercetools, Bloomreach The assignment Develop a single web shop platform for all of GrandVision’s store formats With a central back-end, where the chains’ processes can be standardized, maintenance can be centrally regulated, and the (web) stores themselves can upscale or add functionalities. The front-end is a whole different story: we must keep those unconnected. In that way, the different brands can create their own identity and optimize the user experience locally. Our ambition Professional eye care at home in one click Digital ambition Professional eye care at home in one click About GrandVision Professional eye care is what GrandVision is all about. This world leader in optical retail delivers lenses, contact lenses, frames, sunglasses and optical services to more than 7,000 stores, and online in 44 different countries. Chances are, you’ve already been inside one of this retail giant’s stores, like Pearle, GrandOptical, Vision Express and Eye Wish. The investigation showed, among other things, that the dozens of GrandVision brand shops all must have their own identity. A disconnected front-end gives you that freedom. Martijn Vrielink Managing director at Incentro The process A three-year global rollout A big job! The concept rollout to more than 40 countries will probably take until 2021. Four development teams in the Netherlands are working full time on the platform’s rollout and further development. The first countries to reap the rewards: Portugal, Sweden and Italy. Our colleagues in Spain are managing the global platform. The goal All eyes on eCommerce! An over-arching concept that all web shops can link to. Handy, since stores without an online budget can also benefit from this one-off global investment. The goal: 10% of total revenue should come from eCommerce. And the consumers? They get online ordering in return, and dazzlingly sharp vision. I’m proud that we developed everything ourselves, from A to Z. From the design and development to test automation: all the expertise under one roof. Sam Rinner Scrum Master Our team Our challengers Jorge Delgado Operational Director jorge.delgado@incentro.com Martijn Vrielink Managing Director martijn.vrielink@incentro.com Contact Want to know more? Send us a message! First name Last name Email* Mobile phone number Incentro protects and respects your privacy. You can read how we do this in our privacy policy. Your data will only be used for account management and to provide the products and services that you have requested from us. We would also like to catch you up on all kinds of interesting news and events. May we? Of course you can always adjust your personal preferences. Yes, Incentro may contact me for all sorts of exciting news (for example events). Case Coop Omnichannel innovation with Coop Story Make your eCommerce 'data-driven' Case The Greenery Satisfied growers with more time to grow fruit and vegetables We embrace change with all kinds of brands and partners. Do you want to be the next partner we make ready for battle? I’m ready! Let’s go! Netherlands, Spain & Africa ©2021 INCENTRO - All rights reserved Privacy Policy We (Incentro) use our own and third-party cookies to personalize content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them that they’ve collected from your use of their services. Read more in ourprivacy policy. AgreedNo thanks Cookie settings