Products Solutions Stories STORIES A brighter welcome to Brooklyn. Panorama Brooklyn Previous All Stories Next HOME STORIES A BRIGHTER WELCOME TO BROOKLYN. What We Did Partnered with NY Sign Art to illuminate 15 ft high, 80 ft long, “Welcome” sign in Brooklyn Heights with 500 ft of FlexiBRITE Ruby Red Provided an efficient, sustainable LED lighting solution, superior in reliability and energy consumption to classic neon Maintained the same amount of light output as the previous sign, a better level of brightness throughout the product’s lifespan, and 60% higher energy efficiency The ever-evolving landscape of Brooklyn’s culture, energy, and creativity is now signified by a new beacon of light that is the ‘Welcome’ sign. ~ Asher Abehsera, founder and CEO of LIVWRK, Brooklyn, NY Task Developers of the Panorama Brooklyn retail and office complex renovation project in Brooklyn Heights, NY, wanted to reinforce the message that Brooklyn welcomes new visitors and businesses. They planned to replace the 50-year-old Watchtower sign with the word “Welcome,” in celebration of Panorama Brooklyn becoming an accessible and vital part of the Brooklyn waterfront. Solution Five hundred feet of FlexiBRITE Ruby Red flexible LED tubing. Virtually maintenance-free and ideal for adding neon appeal without the concerns of breakage. Results A bright, red beacon of hospitality and greeting, shining over lower Manhattan and receiving travelers as they cross the Brooklyn Bridge, that will maintain a better level of brightness throughout the product’s lifespan and deliver 60% higher energy efficiency than classic neon. Related Products FlexiBRITE Flexible LED tubing Add that “neon look” to any LED‑lit sign with the world’s first completely flexible LED tubing. FlexiBRITE is field bendable making it easy to create an endless array of profiles, contours, and patterns on the fly. Ideal for exterior and interior lighting applications. Learn More PRODUCTS SOLUTIONS STORIES SUPPORT COMPANY HOW TO BUY RESOURCE LIBRARY WARRANTY NEWS CONTACT SEARCH PRIVACY TOLL-FREE: +1 888 747 4533 WORLDWIDE: +1 805 676 3200 EUROPE: +31 88 12 44 900 SIGN UP FOR OUR NEWSLETTER SUBMIT © 2020 SloanLED. All rights reserved.