Our Partnership with Surrey County Cricket Club Our Partnership with the Surrey County Cricket Team Client: Surrey Cricket Date: 12.04.2021 Location: The Oval "adidas & Specialist Sports continue to exceed our expectations by providing quality & innovative teamwear solutions that enable us to focus on performance at the highest level." Alec Stewart, Director of Cricket Specialist Sports has been partnered with Surrey County Cricket Club (Surrey CCC) since 2017, which was the beginning of our growing relationship with the club. Since the partnership began, we have worked closely with the Director of Cricket and Cricket Operations Manager, before briefing adidas Global colleagues on the kit design and managing supply chain logistics. Alongside designing and supplying the new team kit, we manage the fulfillment for Surrey CCC’s online kit shop, servicing orders directly to the customer for the County Age Groups Pathway. To increase sales, and customer engagement, we worked with Surrey CCC’s Marketing Team to co-ordinate photoshoots directed by our in-house marketing team. Content produced is used on the website, online kit shop, and across their social channels. Since partnering with Specialist Sports in 2017, retail sales increased by 66% in the first year and growth continued in subsequent years. Reinventing the adidas Badminton Social Channels Women's Hockey World Cup 2018 In-Store Activation Home About Us Blogs Case Studies Get in Touch Specialist Sports Ltd 140 Mauretania Road Nursling Industrial Estate Southampton SO16 0YS United Kingdom TRADE SPONSORED TEAMWEAR We collaborate with ambitious brands and people. Let’s build something great together! Get in Touch NEXT Terms| Privacy © 2021 Specialist Sports Ltd| Site by Wildheart Studio

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