Augmented Reality App - Engineering The organisation Worcester Bosch is a UK-based heating and hot water products manufacturer. The company was founded in 1962 by Cecil Duckworth in Worcester and continues to operate locally, with headquarters in Warndon. The brief Worcester Bosch were looking to develop an augmented reality application to enhance its customers' experience. They wanted to develop a more interactive experience for their retailers to take to market that impresses, is informative and, most importantly, proves a useful tool for its approved installers and customers alike. The solution We created a unique augmented reality app that superimposed computer-generated images of Worcester Bosch products onto solid environments. Aimed at both an internal and external audience, the app was designed to provide content specific to all their needs. By selecting a boiler from a catalogue, users are then enabled, by scanning a marker, to access key information and reveal detail from their own boiler model. By clicking the scale button, a user will view a life-size version and be able to see what the boiler would look like in situ. Markers were available in non-adhesive stickers so boilers could be positioned on the wall to see how they look within the home. This means the app let customers see a life-size, 3D view of the boilers on any wall, within any space, within their home. The app completely removes the possibility of customers buying a boiler that is too big or too small for their space, or one that doesn't match their tastes and preferences. The results This innovative way of showcasing its products has proven to be a huge hit with approved installers (who sell Worcester Bosch boilers) as well as consumers. The results This innovative way of showcasing its products has proven to be a huge hit with approved installers (who sell Worcester Bosch boilers) as well as consumers. Previous Post Dealer Launch Training - Automotive Next Post Brand Launch Event - Service Industry Like what you see? Let’s work together! Give us a call on: 0207 937 8057 or email us today on: anythingspossible@drpgroup.com Enquire Now Want to know more about us? Tailor your newsletters to find out the latest information that will help your company grow. Sign up Privacy Policy Cookies Terms and Conditions Modern Slavery Act Information Security Act Sustainability Policy Locations Careers © 2021 DRPG DRPG is part of DRP Holdings Limited, legally trading as DRPG, a company registered in England and Wales Company Number 04519180. Registered Office being: Unit 212 Ikon Estate, Droitwich Road, Hartlebury, Worcestershire, DY10 4EU Please Select Research & insights Creative Campaigns Design Digital Film and Video Events Exhibition Reward and recognition All Our Services Careers Partnership Web Development By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Information about the cookies we store Cookies Settings Reject All Accept All Cookies