Individual Investor Contact Us Careers United Kingdom Our Company Products Fund Views Insights Resources Search Home Investor Education Templeton Maxims Share TEMPLETON MAXIMS These maxims were created by Sir John Templeton, who was the founder of the Templeton investment group and worked for the company until his retirement. He was regarded as one of the world’s wisest and most respected investors. Forbes magazine described him as “the dean of global investing” and “one of the most successful money managers in history”. The Templeton funds still follow his investment management principles. These maxims have stood the test of time and we believe they are of enduring value to investors. DOWNLOAD THE TEMPLETON MAXIMS 1. Invest For Real Returns The true objective for any long-term investor is maximum total real return after taxes. Previous Next INVESTOR EDUCATION Main Topics Introduction to Mutual Funds What is an ETF? Behavioural Finance Power of Perseverance When is the best time to invest? Market Volatility Watching From the Sidelines Glossary Templeton Maxims A Guide to Hedged Share Classes Before any investment decision, please consult a financial adviser. The value of investments and any income from them can go down as well as up, and you may get back less than you invested. These maxims are intended to be of general interest only. Nothing in them should be construed as investment advice and they are subject to change without prior notice. Investments entail risks, the value of investments can go down as well as up and investors should be aware they might not get back the full value invested. United Kingdom Individual Investor This website is intended for residents of United Kingdom. OUR COMPANY Our Firm UK Profile Media Centre Contact Us PRODUCTS Franklin Templeton Mutual Fund Prices ETF Prices Investment Trust (TEMIT) Franklin Templeton Fund Charges and Costs Our Products FUND VIEWS INSIGHTS RESOURCES Literature Investor Education Investment Advice Your Account Careers Terms of Use Anti Corruption Privacy & Cookies Notice/Settings Security Policy Important Legal Information Support Modern Slavery Statement Copyright © 2021 Franklin Templeton. All Rights Reserved. TOP Franklin Templeton uses cookies to analyse website usage, personalise your website experience and assist in our marketing efforts. You can review more details and change your cookie settings, or for more information view our Privacy & Cookies Notice. REJECT ALL ALLOW ALL