Solutions Products Technology Success Stories Resources Blog Search for: My Account Get Started How digital marketing agency They.pl drives ROAS for clients with digital advertising 276% Increase in product purchases year over year (YOY) 77% Growth in conversion rate (CVR) YOY 7-10% of revenues from all channels generated from Criteo Share on LinkedIn Share on Facebook Share on Twitter Share by e-mail P olish digital marketing agency They.pl specializes in performance marketing, communications, online advertising, and e-commerce growth for both well-known world brands and start-ups. Celebrating their 10-year anniversary, They.pl supports brands across many categories including fashion, health and beauty, home and garden, and architecture. They.pl is a longtime partner of Criteo — going strong for more than five years — and is the first agency in Poland to be certified as part of Criteo’s Partner Program, which helps channel partners grow and expand their customer base. “The most important trend that prompted us to work with Criteo were the growing expectations of clients regarding efficiency, especially in sales,” says Mikołaj Salecki, Digital Media and Performance Marketing Director at They.pl. To meet the high bar set by their clients, They.pl worked with Criteo to generate the largest possible revenues and return on ad spend (ROAS) through conversion-focused digital advertising campaigns. Driving efficient revenue through dynamic retargeting Many of They.pl’s clients run Criteo dynamic retargeting campaigns using advanced AI technology to generate revenue. One of their home and garden clients who specializes in architectural designs faced the challenges of having a relatively high average product price and a low volume of transactions, with a narrow number of potential customers. To drive online purchases for this client, They.pl and Criteo leveraged ad formats with coupons to inform customers about promotions and secure delivery during COVID-19. For this campaign, Criteo became the second most effective paid channel for the client and provided about 7-10% of revenues from all (paid and organic) channels. It also achieved 10 times more transactions per month compared to dynamic retargeting carried out by other publishers. Generating success for all They.pl clients When asked about the success achieved for their clients, Salecki says, “Definitely for most of our clients the biggest benefit was performance, efficiency, and revenue growth.” Mikołaj Salecki cites coherent visual identity for display ads on premium publishers as being key to their clients’ success. “For many of our clients, we implemented dynamic retargeting campaigns with other partners, but they were not satisfactory. In all cases, Criteo’s results were better in terms of the number of transactions, conversion rate and traffic quality,” says Salecki. I love this! EMEA Other Agency Conversion Ready to write your own success story with Criteo? Find out what we can do for you. Get Started ⟶ RELATED CONTENT ⟶ WEBRANKING Criteo Partner Agency, Webranking, drives full-funnel results for clients Read more ⟶ STELLENANZEIGEN.DE One of Germany’s top job boards wins the war for talent with an omnichannel, full-funnel campaign Read more ⟶ INTARGET intarget drives client success with Criteo Partners Read more ⟶ FBS How Forex broker FBS doubled year-over-year conversions Read more LG U+ Korean telecom company LG U+ uses interest-based targeting to boost engagement Read more Next Customers & Partners Success Stories Agencies Partners Reseller Program Shopify Plus PrestaShop Resources Reports & Research Blog Webinars Events Developers About Careers Company Investors In the News Corporate Responsibility Diversity, Equity & Inclusion Contact Us Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy This website uses cookies By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. more information Cookies Settings Reject All Accept All