RU About company news Catalog Contacts news subscribe to news Search news Back to Strategic alliance "Fittingville" and "ELSO Energosbyt" 09/25/2014 ELSO Energosbyt and Fitingville are forming a strategic alliance with the prospect of a subsequent merger. St. Petersburg, September 25, 2014 . Petersburg companies ELSO Energosbyt and Fitingville announced a strategic partnership in the distribution of equipment for heating and water supply systems in Russia and Kazakhstan. By mid-2015, the companies plan to complete a full merger and create a new leading brand in this promising market. ELSO Energosbyt and Fittingville represent the products of the world's leading equipment manufacturers, in particular such brands as Baxi, Vaillant, their own brands Elsotherm and Apriori (ELSO Energosbyt), Henco, Bugatti, Viega and Ostendorf (Fittingville). The combined trade turnover of both companies in 2014 is estimated at over 7 billion rubles. The main clients are regional wholesalers, retail stores, construction and assembly firms. The merger will allow the alliance to take a leading position in Russia and the CIS countries through effective corporate governance, aggressive marketing policy and expansion of the product matrix. The companies ideally complement each other in terms of product assortment, which will satisfy requests and reduce customer transaction costs. The strategic partnership expands the geography of the market presence of both companies. The total number of branches of the alliance network will include 24 branches in 17 large cities of Russia and Kazakhstan. At the first stage, ELSO Energosbyt and Fittingville will continue to operate under their own names, and by mid-2015 they plan to launch a new combined brand. “Our companies are similar in terms of corporate governance model, we serve the same customer segments, and we perfectly complement each other in terms of product range. Integration is a natural step in this situation, which will allow us to become leaders in the market of equipment for heating and water supply systems in Russia and the CIS, - says Daniil Lyuban, Managing Partner of ELSO Energosbyt. “Our experience in building marketing policy and high reliability of Fittingville's logistics solutions will provide our alliance with unique competitive advantages.” Valeriy Fedotov, Managing Partner of Fittingville, is confident that the partnership with ELSO Energosbyt will lead to greater filling of applications, speed of deliveries, and hence a higher level of service. “We are the first in our market to take an important step towards business enlargement,” says Mr. Fedotov. - Pooling the resources of the two major players meets the market requirements at the stage of its consolidation The fundamental know-how of such a merger will be the automated system of customer service and standardization of internal business processes that we have implemented ”. *** For reference: ООО «Фитингвиль» – профессиональный поставщик товаров для ванной комнаты и комплектующих для инженерных систем, является официальным дистрибьютором ведущих производителей из стран Западной Европы. Компания работает на рынке с 1996 года и в настоящий момент является торговой компанией федерального масштаба с десятью филиалами в крупных городах России. www.ftvl.ru ООО «Энергосбыт» - одна из крупнейших российских дистрибьюторских компаний, основанная в 1999 году. Компания поставляет широкий спектр оборудования ведущих российских, европейских и азиатских производителей и занимает значительные доли рынка алюминиевых радиаторов, газовых настенных котлов и электрических водонагревателей. В настоящее время компания имеет 14 филиалов в крупнейших годах России и Казахстана. www.elsosbit.ru Новинка heisskraft труба festfaser! Реструктуризация московских офисов продаж Труба Henco в теплоизоляции на складе! Фитингвиль на выставке Aqua-therm