Work Services About Stories Jobs Contact Acer Predator Play Designit was challenged to build the Predator brand from its inception. The brand needed to be based on customer understanding and experiences that drive sales – while also fostering long-term loyalty. Play Beginning with deep industry and customer research, we discovered a large, growing audience that’s receptive to digital marketing and willing to spend on their interests: the gaming enthusiast. While dedicated gamers are a common target demographic, the gaming enthusiast is a credible player – often logging over 20 hours a week. With this new audience insight, we developed a marketing plan across multiple channels and key brand touchpoints – from awareness to consideration to purchase. This connected customer experience grew and engaged a loyal community while driving product sales throughout the year. Play Through full-funnel paid media across programmatic, search, social, display, and events, Designit brought the Predator brand to life. The Predator Training Room community featured influencer and partnership content integration, encouraging users to return up to five times a day. On social media, the 21 X Hunt campaign drove over 223,000 engagements. Building from a customer-focused lens, Predator grew from an unknown brand with nascent revenue to the leading brand in the gaming OEM space today. Their customer experience ecosystem continues to evolve and be refined for the constantly changing gaming landscape, with new tactics being generated across e-sports partnerships, Twitch integrations, and email campaigns. Details Client Acer Industry Technology Studio Seattle Bellevue Capabilities Digital Design Brand Design Get in touch Kahly Berg Head of Business, Americas kahly.berg@designit.com LinkedIn Read more about Kahly → Global site footer Got a project? Let's talk Got talent? Join us Got time? Subscribe Up ↑ Studios Aarhus Bellevue Bengaluru Berlin Copenhagen London Madrid Melbourne Munich New York Oslo San Francisco Seattle Stockholm Sydney Tel Aviv Tokyo → → → Cookie Policy Privacy Notice CSR © Designit 2021 a wipro company Jump to the top