WHO ARE WE WHAT ARE WE DOING WHO DO WE NEED RU / EN Home / Who we are / News / Heartlessly stable Internet Beeline 24 july 2017 Contrapunto creative agency together with Beeline launched an advertising campaign in support of the mobile Internet. An ordinary stop, the same unremarkable bus, and two young people are staring at their phones, not noticing anything around. The video begins as a typical love story: according to the law of the genre, the views of the characters must meet in order for a mutual feeling to arise between them. But ... The girl is dreamingly staring at the man of her dreams, but he does not notice her, continuing to watch the video on the phone. Happy end canceled! A real stop was built for filming on the street. As a result, some bus drivers slowed down near her to pick up the actors. The operator had to shoot the story from the shoulder rest for the camera for almost a day, while he did not have a powerful physique, they shared in Contrapunto. - Every day people disappear on the Internet and, having buried themselves in their phones, do not react to external stimuli. Therefore, we decided to show the unique stability of the Beeline mobile Internet with a good dose of self-irony. Play with the not quite expected reverse effect of a perfect connection. This gave birth to the idea that the Internet "Beeline" is stronger than any circumstances, external conditions, love and even destiny destined for a person, - said in Contrapunto. The campaign started today, July 24, and will roll out on TV, in outdoor advertising and on the Internet within 2 months. The composition of the creative team Beeline Marketing Communications and Brand Management Director - Yulia Koneva Head of Advertising Campaign Development Department - Natalia Krivchanskaya Senior Manager for Advertising Campaign Development - Irina Morozova Producer - Dmitry Lashkin Contrapunto Creative Director - Luda Bausheva Art Director - Anton Volovsky Copywriter - Sergey Fedorov Client Relationship Leader - Vika Kanina Senior Account Manager - Ksyusha Sekirinskaya Account Manager - Anya Fedotova Producer - Anya Chernaya, Artemy Semyonov Music producer - Pavel Filippenko news Our results at the festival Ad Black Sea 2017 25 september 2017 Our results at the ADCR 2017 festival 20 september 2017 Renewal. No matter what happens August 18, 2017 BBDO Moscow and Diflucan told "What makes you a woman" 11 august 2017 MTS fights roaming with Jean-Claude Van Damme 25 july 2017 Heartlessly stable Internet Beeline 24 july 2017 Painfully good movie! 4 july 2017 Cannes Lions 2017: BBDO Worldwide's Most Successful Festival Ever 26 June 2017 Our results at Cannes Lions 2017 26 June 2017 1 2 3 4 5 WHO ARE WE History Manual Vacancies Contacts WHAT ARE WE DOING Work Clients New business PROJECTS BBDO Fellowship BBDO lecture hall BBDO College BBDO RUN Our Children Foundation Good deeds PRESS SERVICE news Publications Contacts AGENCIES BBDO Branding BBDO Moscow Bootleg BrandScience Code of Trade Contrapunto Digital BBDO Fuse BBDO Instinct Media Wise Mint MORE Media Direction Group Media Direction Programmatic Media Direction Sport MGCom OMD Media Direction PHD Proximity Media Proximity The Marketing Arm © 1995-2017 BBDO Group BBDO Worldwide Privacy Notice