home nav Applications Customer Experience Marketing Why choose Oracle Eloqua Marketing Automation vs. Salesforce Pardot Top 4 reasons to choose Eloqua over Pardot 1 Ability to grow with your business As your business grows, your marketing automation platform should be able to scale accordingly, whether you are a small business or a large enterprise. Oracle Eloqua’s architecture features an open framework designed to be flexible. With the ability to easily aggregate data from all sources, to create and use as many custom objects as needed, and to leverage unlimited API calls, your business can stay agile. Alternatively, when you compare Eloqua vs. Pardot, Pardot’s framework makes it difficult for your business to scale marketing efforts over time1. Its other challenges include limited flexibility to create your custom campaign objects, lack of integration between multiple instances for each CRM, and API limits that slow down operations with higher usage. 2 Execute marketing campaigns with ease Create and deploy marketing campaigns with agility. Oracle Eloqua takes the complexity out of campaign creation with an easy-to-use, drag-and-drop interface to create, maintain, modify, and manage your marketing campaigns. With Eloqua, you can manage live campaigns behind the scenes—without disrupting the customer’s journey. Other marketing automation platforms (MAPs), such as Pardot, make it difficult for marketers to adapt to issues that may arise when a campaign is live.2 3 Leverage deep integrations and extensibility Today, you have many different systems to choose from, which is why you need a platform that can easily connect into your current technology stack—not a platform that you’re forced to use. Oracle Eloqua’s open framework is designed to connect into your marketing ecosystem—not disrupt it—with native integrations and an extensive partner ecosystem. Pardot users, however, are required to have additional products in order to perform simple tasks3. For example, Pardot uses must use Salesforce’s content management system in order to store images that are used in emails. Additionally, Pardot customers are often faced with difficulties when it comes to using marketing automation products outside of the broader Salesforce ecosystem. This often results in application redundancy, duplicative costs, and increased complexity and risk to manage multiple configurations and systems. 4 Understand the intent of your buyers Score your campaign leads dynamically—in real time—based on both customer profile and engagement data. Oracle Eloqua quickly informs you when a buyer is most active with your brand and is ready to be handed off to sales as a high-quality lead. That’s not so easy for Pardot customers. With Pardot, inaccurate and biased lead scores prevent you from capturing the full view of your buyers’ intent and activating that across your marketing and sales organization. Oracle is one of the few vendors featured here that has both deep marketing and CRM/CX functionality. Gartner Critical Capabilities for CRM Lead Management, 2021 Oracle Eloqua: A best-in-class marketing automation platform Create and manage cross-channel marketing campaigns that nurture leads across each stage of the buying process with Oracle Eloqua Marketing Automation. By unifying and connecting customer data from all sources in Eloqua, you can respond to your buyers’ signals with orchestrated campaigns to engage and convert your customers at the right time, every time. Experience the breadth of capabilities that Oracle Eloqua can offer—all in a single package designed to support and grow with your business. Adapt to experiences based on buyer activity in real time with campaign management Manage and create compelling emails, landing pages, and forms Create rich customer profiles for segmentation and targeting of the right buyers Increase quality of email engagement and manage your key accounts Drive revenue using the strongest lead management tools to capture intent Connect data from multiple sources for one-to-one engagement Track and measure marketing impact accurately Identify, prioritize, and track high-value leads Video: Personalized marketing solutions (2:03) Discover how Oracle Eloqua Marketing Automation can help your business. See the demo Why choose Oracle over competitors for all of your CX needs? Oracle Marketing vs. Salesforce Marketing Cloud Oracle Service vs. Salesforce Service Cloud Oracle Sales vs. Salesforce Sales Cloud Oracle Commerce vs. Salesforce Commerce Cloud Oracle Field Service vs. Salesforce Field Service Cloud Oracle Eloqua Marketing Automation vs. Adobe Marketo 1 Questions about Pardot business units 2 12 Pardot connected campaign gotchas 3 Salesforce data doesn’t update in Pardot when you convert a lead to a contact B2B Marketing interactive demo Make every customer interaction matter by connecting all of your business applications, including marketing automation. See how marketing, sales, and service work together to deliver exceptional CX. See the demo Oracle Eloqua product tour See how Eloqua Marketing Automation can help you create optimized and personalized nurture and cross-channel marketing campaigns. See the Eloqua demo Explore Oracle B2B Marketing Create, manage, and launch your advertising and marketing campaigns quickly and easily using Oracle B2B Marketing, a scalable, reliable, and extensible platform. Watch the demo (2:30) See the latest innovations in Oracle Marketing Deliver experiences that are tailored to your customers’ online behavior in real time, taking them from anonymous user to customer to loyal advocate. Learn more about innovations Resources for Why Oracle Learn What’s New Contact Us Country/Region © 2021 Oracle Site Map Privacy / Do Not Sell My Info Cookie Preferences Ad Choices Careers