WORK ABOUT PEOPLE CONTACT CONFLUENCE FINANCIAL PARTNERS Confluence was one of the most successful wealth management firms nobody heard of. Confluence Financial Partners was a fast-growing wealth management firm with over $1 billion in managed assets. Yet it had little to no brand recognition compared to its more established competitors. The company also lacked a unique brand platform that differentiated it from similar-sized firms. Using our imagination we turned a small investment into big returns. We started with an over-arching brand theme: “Imagine That,” which became the foundation for all campaign messaging. Using a two-pronged media approach that included broadcast TV for mass awareness and paid social to target specific audiences, we succeeded in reaching high net-worth individuals in environments that aligned with their affluent lifestyles. We also used paid digital to promote a series of podcasts that positioned Confluence as a “thought leader” in the wealth management industry. This combination of mass media and targeted digital was a more efficient use of their marketing dollars and resulted in a dramatic uptick in website traffic when all channels were live. PREVIOUS ALL MEDIA NEXT CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279

WORK ABOUT PEOPLE CONTACT MARIO LEMIEUX FOUNDATION Branding a foundation as legendary as its founder. The Mario Lemieux Foundation was created to help find a cure for Hodgkin’s disease and other types of blood cancers. In an effort to re-engage with donors and infuse new energy into the organization, the foundation wanted to rebrand its materials and revamp its website. We helped our client reach its goals. We started by creating a more contemporary logo and overarching theme for the foundation. We also updated all program logos and gave them a family connection. We then conducted a comprehensive web audit and utilized the findings to guide a complete overhaul of the site’s design and content, upgraded the commerce section, and boosted security and speed. Making it almost as fast as Mario could skate. VISIT SITE PREVIOUS ALL INTERACTIVE NEXT CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279