Home What we do Our thinking Our work Who we are Careers BOOK A STRATEGY CALL OUR WORK/INTRUM You are on: Home > Our Work > Intrum Intrum's A flagship report on European personal finance BRAND AWARENESS CAMPAIGN Intrum has published the European Consumer Payment Report on an annual basis since 2013 in order to gain insights into European consumers’ everyday lives – specifically their spending and ability to manage their household finances on a monthly basis. In 2019, Intrum partnered with Longitude to bring a fresh perspective to the report with the introduction of the Financial Wellbeing Barometer, helping the financial services firm gather significant media interest from the likes of Bloomberg and the Financial Times. The Financial Wellbeing Barometer Using the survey of 24,000 European consumers, as well as the combined knowledge of both Longitude and Intrum’s expert research teams, four key pillars were established to compare and track financial wellbeing across the 24 European markets. As well as providing a score for each of those pillars, an Overall Financial Wellbeing Score gives an at-a-glance summary of those pillars, and provides a vital comparison point across countries. The four pillars are: Ability to pay bills on time Credit freedom Saving for the future Financial literacy The research The results Using the insightful results from the survey analysis and barometer creation, Intrum was able to secure over 700 articles in both national and international media, including title such as the Financial Times and Bloomberg. The results were also segmented in 24 country-specific reports, with bespoke analysis and insights into every market polled in the survey. UK consumers, for instance, were found to be highly financially literate (2nd from 24), but they are highly dependent on credit (21st from 24). The goal to target and reach new audiences with innovative research and content was achieved through the close connection between Longitude’s thought leadership specialists and Intrum’s expert marketing team. We were able to use our combined knowledge of the research and the industry, to create a thoughtful programme of insights into consumer spending and saving. Explore the findings here. Campaign results Cookies on Longitude Sites We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing. Manage cookies ACCEPT & CONTINUE Real thought leadership. For brands with big ideas. © Longitude Research Ltd Privacy Policy Cookie Policy Tax Policy Head Office Longitude Bracken House 1 Friday Street London EC4M 9BT Proud supporter of Room to Read