Cookies help us to provide our services. By using these services, you accept our use of cookies. Information OK H OME L TO T ENUTA THE V IGNETI I V INI R ASSIGNS S TAMPA G ALLERIA F OTOGRAFICA C ONTACT In 1904, in the council chamber of the municipality of Serralunga, in the presence of the Notary Giacomo Oddero and the young witness Alfredo Prunotto, the Cantina Sociale "Ai Vini delle Langhe" was founded. Among the participants in the deed of incorporation there are characters who have left their mark on the events of Alba and the municipalities of Langa and many small producers in the area. The first harvest is that of 1905. Difficult years follow characterized by an uncertain general economic trend, aggravated by the First World War. In 1922, when the renewal of the Social Cellar expired, many members decided not to give their grapes anymore. The vintage, while exceptional, was not abundant. The winery begins to have serious economic problems and is put into liquidation. At this juncture the young Alfredo Prunotto meets and marries Luigina, with whom he decides to take over the Cantina Sociale "Ai Vini delle Langhe", giving it his name. The winery, thanks to the passion of the couple, soon became famous and began exporting wines all over the world: first in South America and later in the United States, whose markets opened in those years. Prunotto is one of the few companies to believe in that economic perspective. In 1956, Alfredo Prunotto decides to retire from the business, selling the company to his winemaker friend Beppe Colla, flanked by Carlo Filiberti and later by his brother Tino Colla. The Prunotto winery, in 1961, begins to identify particularly valuable typical production areas for the separate vinification of the crus, such as Barolo Bussia and Barbera d'Alba Pian Romualdo. In 1972, Ugo della Piana, an architect of Langhe origins, designed the new winery, which will be built near Alba where the company headquarters is still today. In 1989, the Marchesi Antinori family began its collaboration with the Prunotto company, first dealing with the distribution and then, in 1994, with the withdrawal of the Colla brothers, also directly from the production, maintaining the excellent quality level strongly desired by Alfredo. Prunotto. One of the most important objectives that the Antinori family has set itself, in agreement with the Colla, is to produce from their own vineyards and have a more careful control of the product from birth. This project took shape in 1990, when Albiera Antinori, the eldest daughter of the Marquis Piero Antinori, further outlined the personality of the winery, paying particular attention to the acquisitions of the vineyards, first of which: the Costamiole vineyard, in Agliano, for the production of Barbera d'Asti, the vineyard in the Bussia cru, one of the most renowned in the Barolo area and land in Calliano for the study and analysis of new vines such as Albarossa and Syrah. In 1996 the vineyard of 5 hectares in the Barbaresco area, called "Bric Turot" and one of 5 hectares in the Treiso area for the production of Moscato were also acquired.