news 2014-05-24 Attention! Quest "You drink milk - you can easily find the treasure!" ... 2013-12-25 Happy New Year! ... 2012-12-16 Milk, health and football ... NEWS ARCHIVE 2012 January February March April May June July August September October November December 2014-05-24 On the eve of World Milk Day, about a thousand Krasnoyarsk schoolchildren will take part in the quest "You drink milk - you can easily find a treasure." A sports event for schoolchildren will take place on Tatyshev Island. 860 children will compete in the quest dedicated to World Milk Day, which is celebrated annually on June 1, and the School Milk program. The festive sports event is held with the aim of promoting high-grade nutrition and a healthy lifestyle for schoolchildren, informing children and parents about the implementation of the School Milk program. the main distributor of which for the third year now has been LLC “Company ARTA”. Students from 86 secondary schools will take part in the sports quest. Each team has 10 participants, a team is a national team (5 boys, 5 girls) 1-4 grades and a group leader. In total, more than a thousand people are expected at the event, including guests, fans, public figures, city council members and representatives of the Krasnoyarsk city administration. The promotion of healthy eating among schoolchildren is a large-scale social project that is widely supported both in Russia and in the world. A bright and fun event will allow children to learn important facts about proper and healthy nutrition, a full-fledged lifestyle. Almost forty thousand children every day receive a portion of milk in beautiful packaging as part of the municipal program. For the production of tetra packets with school milk, the ARTA company, which won a municipal order for the supply of milk to schools, launched a production line with the most modern technological equipment. Especially for baby food, GOST 52783-2007 "Milk for feeding preschool and school children" is in force, according to which it is strictly forbidden to use powdered milk or skim milk, only fresh high quality milk is allowed. To support the child's body, vitamins and minerals are added to school milk, the composition of which is developed taking into account the insufficiency of their intake in each specific region. There are obvious problems with iodine intake in Krasnoyarsk, and daily drinking a glass of milk, During the implementation of the "School Milk" program, the health of children receiving a daily glass of milk in a sanitary-safe tetra package has improved significantly. This is also shown by the results of a study conducted under the guidance of Honored Doctor of the Russian Federation, Doctor of Medical Sciences, Professor Efim Isaakovich Prakhin. Thus, in 80% of children, the indicators of mental performance increased, academic performance increased by 10%, the frequency of acute colds decreased four times. Two-thirds of the children in the study showed improvements in physical development. As Pavel Apunik, General Director of ARTA Company LLC, emphasizes: “You can easily find a treasure competition for schoolchildren” will help to draw the attention of children and parents to regular physical education and sports, to the importance of healthy nutritious nutrition ”. We invite journalists. For more information call 8-904-895-3313. Organizing committee