Kelly's Way Our Brands Sustainability Careers Partnerships Contact EN KellyDeli is... …a fast-growing, innovative food company committed to bringing the best of Asia to the world. Through our Asian-inspired restaurants, brands and thousands of sushi kiosks across Europe - as well as our support for like-minded entrepreneurs - we help the world to eat better, dream bigger and flourish together. …committed to the best Bringing the best of Asia to the world takes commitment to the details: the best ingredients, the finest artisanship, the highest levels of food hygiene, the most appealing new trends. This commitment has already earned us a reputation for the highest quality products, and people, in the business. …authentically Asian Our founder, Kelly Choi, is from South Korea; our Master of Sushi, Yamamoto-San, is Japanese. Everything we do, from the food that we make to the brands that we partner, is rooted in this Asian heritage. The result? Highly-skilled craftsmanship. Nutritious food. Ambitious partnerships. A respect for tradition combined with an eye for innovation. All grounded in a healthy commitment to balance. …with an inspirational story Kelly Choi has challenged the status quo since she was a child. Denied access to high school because her parents lacked the funds, Kelly took her future into her own hands. At just 14 she moved to Seoul on her own, working in a factory by day so she could attend night school. Educated and empowered, she moved to Japan and immersed herself in Japanese culture. And so began her mission to bring the best of Asia to the world—a vision fuelled by her passion, her fearlessness, and her refusal to take no for an answer. She needed all three to persuade Master of Sushi, Yamamoto-San, to work with her on Sushi Daily. At first he refused, sceptical that sushi could be both excellent and convenient. She promised him that her company would always strive to make the best sushi in the world, and that together they would do just that. He accepted. Since then, using only the finest ingredients and training only the most passionate sushi chefs, Kelly and Yamamoto-San have honored her promise, improving the sushi offering across Europe one kiosk at a time. ...founded on principles KellyDeli is guided by Kelly Choi’s values: to be a force for good, change the game, and restore balance to people’s lives. So we provide mentorship and training to brilliant startups that share her philosophy. We help organisations that can prove their positive impact on food poverty. And we conduct our daily business with ethics and integrity. We also look to enable female entrepreneurs who do things Kelly’s Way: who aim to be great rather than big, who overcome all boundaries, and who never, ever give up. ...always innovating We are always looking for new ways to bring high quality, to as many people as possible. KellyDeli invented and introduced the concept of Full-Service Kiosk Management, providing not only the finest food but also the fully trained, customer-oriented staff to serve it. We’re not just market leaders, we’re market makers: we were the first in Europe to introduce a sushi kiosk inside a grocery retail space. KellyDeli popularized fresh supermarket sushi. Since founding the first shop-in-shop concept back in 2010, KellyDeli grew rapidly into Europe’s number 1, which it has been for the past 7 years. KellyDeli has raised the bar for hygiene control, security, and quality in the highly sensitive world of ‹ › Discover our Brands LINKS Home Kelly's Way Careers Contact PARTNERSHIP Sushi Daily Korma Kitchen Bam'Bu BamTuk BRANDS Sushi Daily Korma Kitchen Bam'Bu Kelly Loves BamTuk TukTuk SOCIAL CHANNELS KellyDeli - Careers - Connect with us - Legal terms - Privacy - Cookies Policy - Better Chicken Statement - Modern Slavery Statement - Site map We use cookies to ensure that we give you the best experience on our website. This may include cookies from third party social media website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on our website. However, you can change your cookie settings at any time. Change Settings Continue Find Out More