About Hydro Company history 1991 - 2005 1994: Hydro-Texaco 1994: Hydro-Texaco We fit together like hand in glove, said Eivind Reiten, who was in charge of Hydros refinery and marketing division at the time. Reiten was appointed chairman of the board of the new partnership Hydro-Texaco a.s., which came into operation 1 January 1995. A new design concept was introduced in Norway and Denmark: YX and Uno-X stations greet passing motorists. The new company combines Hydro’s strong position in Scandinavia with Texaco’s international knowledge and experience. Hydro-Texaco was to operate a total of 1,150 petrol stations; 450 in Norway and 700 in Denmark. Very few of these compete directly with one another. Petrol, diesel, heat and lubricants The partnership also covers the diesel, heating and lubricant oil markets. Texaco no longer has its own marketing system for petrol and oil in Sweden, so Hydro Olje’s activities in Sweden will continue as an independent company. The reason given for the merger was the sharp competition in the petrol market and the opportunities for operating a larger system more efficiently. It was seen that the companies would be more powerful together than on their own. In line with the agreement, Hydro-Texaco has its administrative centre in Copenhagen, with separate marketing companies in Denmark and Norway. A 20 per cent market share The 1993 figures indicated that Hydro and Texaco together would gain a market share of just under 20 percent for petrol in Norway. The equivalent market share for petrol in Denmark would be around 17 percent. Updated: August 18, 2020 Hydro history in brief Let us show you the highlights of our history, in a compelling visual scrollstory. 2003: Familiar throughout the world 2002: VAW – a dream comes true 1999: Focus for the future 1996: Ormen Lange a fortune in the Halten bank 1995: How to develop an oil field 1994: Hydro-Texaco About Hydro Key facts Hydro worldwide The Hydro Way Brand center Corporate governance Modern Slavery Transparency statement Website cookies Contact Contact Media contacts Investor Relations Contacts Customer service portal Follow us Instagram Facebook LinkedIn Twitter Flickr YouTube Shapes Suppliers Privacy policy Terms & conditions Accessibility Sitemap © 2021 Norsk Hydro ASA