We just cookied your ass. And you know what? It felt gooood. Read our cookies policy to see why. I accept. Careers Contact Content marketing resources This is where we practice what we preach and preach what we practice. Grab what you like from our content marketing resources. We’re not going to force you to fill out a form so that we can ‘nurture’ you until ripe. You’ll know when it’s time. Of course, if you do want to know when we publish new stuff, you may well want to sign up for our very occasional content marketing hairballs. Spit Out the Kool Aid Culture eats strategy for breakfast. Grab a fork. A stakeholder through the heart Insane Honesty in content marketing The new media message Crap: the single biggest threat to B2B content marketing The search for meaning in B2B marketing Strong but Wrong: the art of making good mistakes that lead to better work The other C word: what makes great content marketing great B2B Content Marketing Strategy Checklist Irresistible Content for Immovable Prospects The B2B Marketing Manifesto Load more Our blog Why the customer is always right…but some are better than others Luke Metcalfe | November 16th, 2021 Looking for a competitive edge in the B2B world? It’s time to think differently about what your customers bring to the table. Here’s why. Read more Opt into our crap To be honest, we don’t do much outbound marketing. So if you give us your name, company and email, we’re unlikely to spam you. But we will send the latest stuff written just for B2B content marketers exactly like you. Sound good? London Velocity Partners Ltd The Poppy Factory 20 Petersham Road, Richmond SURREY TW10 6UR +44 (0)208 940 4099 london@velocitypartners.com New York Velocity Partners US Inc 666 3rd Ave New York, NY 10017 +1 347 7081720 newyork@velocitypartners.com Twitter Follow @velocitytweets Follow LinkedIn Twitter Instagram Facebook © 2008-2021 Velocity Partners Ltd. All rights reserved Our privacy policy Cookies policy Terms and conditions