DO WE TALK? Fotocasa Online marketing strategy to bring the brand closer to the potential customer Client Used services Design UX and UI Social Media SEO Online Ads Web Analytics The project FOTOCASA, one of the leading real estate portals, found that the lack of attention paid to the company's social networks was undermining the company's overall results, as well as not being able to take advantage of a competitive advantage that was being exploited by other companies in the sector On the other hand, there was a need to create a digital communication strategy to show the results of their sectoral studies to reach more media and the general public. Challenges Create a disruptive communication line for Fotocasa that would reflect on users and traffic. Graphically communicate sectoral data of different complexity and establish multichannel communication using social networks in order to reach their audiences. Integrate the need to recognize the brand or " awareness " within traffic and users. The solution We presented a new communication plan for the different digital channels based on a study of user perceptions, customers and brand needs that included a multichannel communication strategy, placing the emphasis on the audiovisual part and with a new line of disruptive communication to communicate brand new values. The result The qualitative and quantitative targets proposed before the creation of a new visual line in the digital environment according to the brand image were reached, the visibility in social networks increased by about 250%, the monthly community growth increased by 5% and the traffic to social channels grew by 80% Increase of visibility in social networks. Monthly growth of the community. Increase of traffic in social channels. Contact a specialist Name Email Phone Company Message I give my consent to the processing of my personal data in accordance with the Privacy Policy Legal detail SUBMIT Your future, our challenge. Digital Experience Hyper Automation & Control Data & Intelligence Business Transformation Software Solutions Enterprise & IT Governance Tech Infrastructures Cybersecurity Talent DNA Izertis Success stories Publications Who we are Investors Press room Quality Environmental Performance Co-financed projects Support Legal Notice Privacy policy Cookies Set cookies Accept the cookies and the cookies policy Cookies on this website are used to personalize content and advertisements, provide social media features and analyze traffic. In addition, we share information about your use of the website with our social media, advertising and web analytics partners, who may combine it with other information you have provided to them or that you have collected from your use of your services. [+ info] Personalize Cookies Accept All