Home About us What we do Our work News Blog Our offices twitter facebook pinterest linkedin youtube Google+ Return to Blog Previous Post Next Post Seven tips for recruiting vloggers 31 July 2014 Just when you’ve got to grips with your blogger strategy, along comes a new breed of influencers with whom you need to engage: vloggers. I say new, these video bloggers have been around for a few years but only recently have brands realised the tremendous opportunity they present. Successful vloggers offer access to a large (often elusive millennial) audience with viewers who hang off their every word. A well-considered campaign can have great sway but tapping into this emerging phenomenon isn’t easy. Here are seven tips for getting vlogger recruitment right: 1. Leave enough time for research There are a lot of vloggers out there, but not all will be on brand and the good ones get snapped up quickly. It’s important to be patient – popular vloggers get many requests a day and, if they don’t have an agent to go through them all, they are probably facing quite a backlog. 2. Be clear on budget This is a full-time job for most vloggers and they’ll want something in return for their services. Top vloggers are making a living wage and beyond; one very well-known beauty vlogger, Zoella was recently paid enough, by a brand that wanted endorsement, to buy a house. 3. Manage expectations If a vlogger isn’t offered payment, the available pool of talent and the number of followers decreases dramatically, which will impact on any campaign’s reach. 4. Be prepared to branch out A fashion or beauty brand can take their pick of vloggers. In other categories, such as travel, they’re more difficult to find. Spread the net wider and try taking a look at vloggers who cover a different, but related, topic. 5. Get together Before committing fully to a vlogger, meet them. Building a relationship will make them more inclined to do a good job. Getting off on the right foot can have long-term benefits with some vloggers keen to maintain an ongoing alliance. 6. Set objectives Be clear on what is required from the vlogger in terms of footage, scripted voiceovers and the number of social promotions. Add a viewer target to their contract – if they don’t hit it, they’ll need to promote it more on their channels. 7. Have some faith Vloggers know their audience and format best, so if they want to create and edit their own video for their channels, let them. They can then leave you to create your own brand video for your own channels. For a campaign in action, take a look at Vlogstar recently announced by 4Music, and sponsored by O2, who are on the hunt for the next top video presenter. And try British Airways’ #BestSummerEver campaign and the great videos created by the vloggers Cedar recruited for it: Emily; James; Nadine; Laura, and Patricia & Mike. Content manager — Dino Georgiou Tags how to british airways content marketing innovation trends Share Most loved How has content marketing evolved over the past six years? Five great ways to aggregate your content Inside guide to content marketing in South Africa How to judge content by its cover Does your content have The X Factor? Related Insights Four essential skills for great community management Tesco Food’s Roxanne Haydon takes a look at the four essential skills you need to master in the role of community manager. How To How to interview celebrities Sophy Grimshaw, deputy editor of The London Magazine and an experienced interviewer, tells us how to make the best use of a celebrity interview. How To Content rules: The five Ws of content planning Most of us are familiar with the five Ws, especially anyone who studied journalism. Ann Hartland explores why they're just as relevant to planning content today Opinion Three essential brand questions in the content driven world Is your content and creative fit for purpose? Stuart Purcell pinpoints the key steps to ensuring your creative design holds up. What are your thoughts? Your Name Email Address Submit Comments Get in touch — New business Hannah Saunders 020 7550 8003 — General Enquiries 020 7550 8000 Follow Our Tweets — Tweets by @cedarcontent Cedar Inside — Sign up to our e-newsletter for expert views and how-tos from the world of content marketing — Sign up BIG IDEAS. SMART CONTENT. COMMERCIAL SUCCESS. © 2012 Cedar Communications Ltd Terms & conditions Site by Reactive