Client Login United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT SOLUTIONS NIELSEN MARKETING CLOUD REAL SCIENCE. REAL RESULTS. There’s a science to making your marketing work harder. IT BEGINS WITH SMART DATA. Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective. REQUEST MORE INFORMATION Our fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution. ARTIFICIAL INTELLIGENCE TECHNOLOGY Nielsen Artificial Intelligence (AI) is an adaptive learning technology—built into the Nielsen Marketing Cloud—that enables marketers to instantly act on changes in audience behavior to improve marketing relevance and results. READ THE WHITEPAPER SEE THE RELEASE FROM OUR CLIENTS This helps us enhance the value of our audience and enables our advertisers and podcasting partners to run audience-targeted campaigns for the first time in podcasting." Brendan Monaghan CEO of Panoply Media "Using the Nielsen Marketing Cloud’s data management platform and analytics capabilities, WE ARE GOING TO ADVANCE AUDIENCE-BASED CINEMA-ADVERTISING IN WAYS THAT HAVE NEVER BEEN DONE BEFORE." Doug Pulick SVP, Strategic Insight & Analytics, National CineMedia (NCM) NEXT GENERATION MARKETING APPLICATIONS Nielsen Marketing Cloud houses a variety of fully-integrated marketing applications that can be used on their own or together to fuel more efficient, higher impact marketing. DATA MANAGEMENT PLATFORM Expand, optimize, segment and activate your customer data across all marketing channels and platforms. MEDIA IMPACT Execute your media plan with the industry’s most advanced omnichannel media planning and optimization application. DATA AS A SERVICE (DAAS) Find your target audience segment, or customize your own based on the characteristics that are most important to you. MULTI-TOUCH ATTRIBUTION Quantify the offline and online sales impact of each of your digital channels to understand to maximize your marketing ROI IN-FLIGHT ANALYTICS Analyze real-time consumer engagement through every stage in the purchase funnel. THIRD-PARTY APPLICATIONS Activate audience data in real time across all digital media andas well as hundreds of integrated content marketing, creative testing, search, email and social media platforms. AWARDS & RECOGNITION FORRESTER® RECOGNIZES NIELSEN DMP AS A STRONG PERFORMER IN THE FORRESTER WAVE™: DATA MANAGEMENT PLATFORM Q2 2017 Nielsen DMP ranks among the top three in the Current Offering category in The Forrester Wave™: Data Management Platform Q2 2017. Additionally, Forrester gave Nielsen DMP the highest score possible in Data Analysis and the second highest score possible in the Market Presence category. We believe Forrester's report validates the Nielsen DMP as a leading marketing platform equipped with the highest quality data and the advanced technology and analytics it takes to improve customer experience and marketing performance. Read Forrester Wave > ADWEEK NAMES NIELSEN’S MARK ZAGORSKI, EVP, NIELSEN MARKETING CLOUD, A MARTECH SUPERSTAR Adweek's editors created the MarTech Superstar list as a way of highlighting the MarTech world's most successful firms and the key executives that are changing the buying and selling of media and content on a near-daily basis. Collectively, they represent the brightest minds expanding marketplace opportunities in the brand marketing ecosystem. See it in Adweek > GARTNER® RECOGNIZES NIELSEN MARKETING CLOUD AS A ‘CHALLENGER’ IN THE 2017 MAGIC QUADRANT FOR DIGITAL MARKETING HUBS This placement further validates Nielsen Marketing Cloud as a preeminent marketing stack that combines world-class Nielsen audience data, technology and analytics in a fully integrated platform. Get the report > THE DRUM AWARDS NIELSEN MARKETING CLOUD WITH THE ‘MOST EFFECTIVE USE OF DATA’ AT THE DRUM DIGITAL TRADING AWARDS IN THE UK This award illustrates how the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, delivers results for major brands around the world. This U.K. campaign earned Carling an impressive 4.1x ROI. Read the story > INTERESTED IN LEARNING MORE? CONTACT US » COMPANY INFO About Nielsen Investor Relations Nielsen Families Responsibility & Sustainability Press Room Careers Contact Us INSIGHTS Newswire Reports News Center Top 10 & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing ROI Price and Promotion Product Development Reputation Management Shopper Privacy Statement | Terms of Use | Site Map Copyright © 2017 The Nielsen Company (US), LLC. All Rights Reserved.