Elmwood WorkAboutCareersPeopleNewsContact Hana Selected as Finalist x5 at the OTC Marketing Awards NEWS Nov 03, 2021 New York 02:26 PM Our work for Hana, together with HRA Pharma and Hamell, is a finalist for five OTC Marketing Awards. As one of the first over-the-counter oral contraceptive pills for sale without requiring a prescription in the UK, Hana is empowering women’s sexual freedom and breaking the stringent nature surrounding women’s healthcare services and products. The 26th edition of the awards will focus on suppliers of OTC products and recognize the important achievements made within the industry. Tune in to hear the final results in December and see the nominated awards for Hana below: OTC Launch of the Year Most Innovative New OTC Product Best OTC Packaging Design Best OTC Pharmacy Training & Learning Best OTC Trade Advertising & Sales Support Discover all of the nominations and categories: https://pharmaintelligence.informa.com/events/awards/otc-marketing-awards-2021 Share Twitter Facebook LinkedIN Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN

Elmwood WorkAboutCareersPeopleNewsContact Tolerant Expanding a brand through fantastic new worlds Tolerant is known for its revolutionary legume-based pasta alternative, recognized as a healthier, sustainable plant-based option. So when the Tolerant team approached us with a new line of their pasta for kids, a legume-inspired journey began. New York 02:26 PM HEALTHY EXCITING The Tension As with many children’s products, our Tolerant Kids challenge hinged on striking a delicate design balance between honoring the high quality, credible Tolerant masterbrand that parents trust, and appealing fun enough to entice children. The Power The result was a rollout of custom illustrated packs, featuring Lenny Lentil as Tolerant Kids’ fun leader in a variety of roles on unexpected adventures. Lenny transports the audience to three fantastic legume-based worlds: Organic Kids Green Lentil Safari, Chickpea Alphaland, and Red Lentil Galaxy. The Tolerant Kids identity delivers new flexibility, growth, and endless potential for creative expression. 01 / 02 < > Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN