Start Here Process Courses Consulting About Resources Login Contact Product Management Process and Framework Our Product Management process and framework was created by our team of consultants and trainers with over 150 years of combined Product Management and Product Marketing experience. Download The Optimal Product Process Book: PRODUCT MANAGEMENT PROCESS – OPTIMAL PRODUCT PROCESS Our Product Management Process is Built on Experience Our Product Management process was created by our team of consultants and trainers with over 150 years of combined Product Management and Product Marketing experience. It is a comprehensive Product Management framework that covers everything a company or team needs to create products that delight customers and maximize revenues. The Optimal Product Process™ is designed to be flexible and customizable. It can be used with any development methodology, including Agile and Waterfall/Phase-Gate. To help companies fully adopt and customize the Optimal Product Process, we offer an optimization program, training, certifications and templates that correspond to our Product Management process and framework. Learn About Our Product Management Process Hover over each block for more info. Optimal Product Process (OPP) STRATEGY EXECUTION Product Management Business Case Document Market Needs Document Product Description Document Roadmap Document Beta Plan Product Marketing Market Strategy Document Launch Plan Marketing End of Life Exit Criteria Approval to fund business planning Approval to fund development Product ready for field testing Product and organization ready On-going marketing ready New version or retire completely Phases and Activities Conceive Discover opportunities Validate product market fit Develop preliminary documents Plan Create roadmap and strategy Finish business plans Deliver final documents Develop Solidify develop plans Finish beta plan Final feature list Qualify Run beta/pilot program Finish launch plan Test messaging and positioning Launch Release product, gather feedback Finish marketing plan Perform post mortem Maximize Run/monitor marketing Support sales Plan EOL and next release Retire Communicate EOL Plan sunset or replacement Perform post mortem PM + Engineering (Agile, Hybrid, Waterfall) The OPP framework is completely customizable and flexible, making it easily adopted by any company regardless of size, maturity, or development methodology. Development - Agile, Hybrid, Waterfall Documentation - None, Lightweight, Formal Maturity - Startup, Small/Medium, Enterprise The Phases of Our Optimal Product Process The Optimal Product Process defines the phases and corresponding activities that every product or service goes through. The gates that must be passed through in order to move to the next phase are also identified. Roles and responsibilities are clarified for Product Management (primarily inbound – planning of great new products) and Product Marketing (primarily outbound – messaging, positioning, pricing, launch and marketing to customers). The tasks that must be done by each of the roles during each phase are also clearly identified. Our Product Management process is modern, up-to-date, and applies to today’s Product Management and Product Marketing challenges. It provides the following benefits: Covers all phases of the Product Lifecycle Supports and builds on an industry-standard seven phase lifecycle Has corresponding vendor-neutral certifications Can be completely customized for any company and development methodology Provides for continuous improvement of Product Management Leverages work and skills across teams as well as companies and industries The Optimal Product Process includes the nine key documents that correspond to each phase in the Product Lifecycle. These documents are designed to provide a foundation for anyone using the process to ensure that all critical product considerations are taken into account. These nine documents are included in the Product Management Lifecycle Toolkit. The Optimal Product Process and these core documents are the basis for our Optimal Product Management and Product Marketing training. Optimal Product Process Templates Product Management Process | Nine Key Product Decision Documents Explore Our Full Process The Product Management process described in this book includes the seven phases of the Product Lifecycle: Conceive, Plan, Develop, Qualify, Launch, Maximize and Retire. Use the Product Management framework graphic in your office, with your team and in your documents to communicate the value of having a comprehensive Product Management process. As a result of following these phases and applying the Optimal Product Process, companies will deliver products that delight their customers and increase revenues. *Download Includes a Full Printable Version of the Graphic Download the Optimal Product Process Book 263 ↑ Back to Top FREE STUFF TEMPLATES BLOG BOOKS EVENTS Process Courses Courses Overview Optimal Product Management Digital Product Management Agile Product Management Course Comparison Certifications Training Calendar For Teams Private Custom Training Optimizations & Assessments Strategic Advisor Services Resources Free Downloads Blog Webinars & Events Templates Books Contact Us Sales Support / FAQ About Team Clients Careers © 2021 280 Group LLC, All Rights Reserved. Sitemap Privacy Terms