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Customer portal Office locations Invoicing details Services Translation & Localization Services Translation services Copy-editing services Proofreading services Terminology services Multilingual SEO Interpretation Learning Services Elearning Language training Cultural training Webinars Video Production Marketing Content Services Content marketing Websites Graphic design Company videos Webinars Customer cases About our customers Scenario-based elearning at Kemira Oyj Nivos Oy: language training Translations for EU bodies ABB - TermBank Finavia: chinese cultural training Kuusakoski - global website ABB safety switch video Toyota Auto Finland Kesko – Russian retail market Picosun company video Teknos company video Company About us Recruitment Content gallery Blog Contact All contact details Get a translation quote! Customer portal Office locations Invoicing details AAC Global Blog Free content to inspire and educate you from our language and learning experts A global leap for AAC: Technicis Group acquires AAC Global Posted by AAC Global news on 24/10/18 15:00 Tweet The Technicis Group, the professional translation specialist, pursues its external growth strategy by expanding into Northern Europe with the acquisition of AAC Global. Boulogne-Billancourt, 24 October 2018 - The Technicis Group – the number one professional translation agency in Europe – is announcing a new acquisition today, which will reinforce the Group’s presence in the Scandinavian region. This acquisition, the fourth in 2018, reflects Technicis’ pursuit of their 2012 development strategy, with the goal of becoming one of the top five translation agencies worldwide by 2020. Read More 0 Comments Click here to read/write comments Topics: AAC Global, Technicis, Press release Customer insight: Scenario-based elearning at Kemira Posted by AAC Global news on 16/10/18 06:03 Tweet Kemira is a chemical industry group that consists of three main segments: pulp & paper, municipal & industrial, and oil & mining With their code of conduct, Kemira wanted to both engage their employees and also maximize the learning outcome by enabling their employees to understand the connection between the principles of the code and their work within the company. We developed an eLearning course in conjunction with Kemira that uses scenarios to achieve both those aims. “We wanted to make an eLearning course that would be fresh and different from our previous version, covering real-life scenarios for ethical decision-making.” Director, Ethics & Compliance, Kemira Read More 0 Comments Click here to read/write comments Topics: elearning, Learning services, Digital learning, pedagogy How to get marketing content translated Posted by Annaelisa Huhtala on 11/10/18 06:02 Tweet In our earlier blog post, we looked at how multilingual SEO helps ensure that your customers can actually find your content once it has been translated. Here, we will go a step further with our language versions by looking at the unique demands that come with getting a great translation of your marketing content. Marketers spend a lot of time creating and refining their content so that it hits the mark with their desired target audience, because personalized content performs better. That makes translating marketing content different from all other translations. Here is a list of things that you need to consider when ordering a translation of your marketing text. Read More 0 Comments Click here to read/write comments Topics: Creative translation, Transcreation, language versions, Multilingual content marketing Case example: using elearning in organizational change Posted by Glennon Kiernan-Lahti on 29/09/18 06:01 Tweet In our previous blog on eLearning, we looked at a very common case example for eLearning: internal competence development. This time, we will continue to explore the versatility of eLearning by looking at how it can be applied to organization-wide learning from the perspective of the needs of management. Imagine a scenario where a company needs to implement change across its organization. Read More 0 Comments Click here to read/write comments Topics: Learning content, E-learning, Digital learning, pedagogy Modern multilingual SEO Posted by Annaelisa Huhtala on 14/09/18 06:02 Tweet In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version. Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization). Let’s look at this from two perspectives: 1) multilingual SEO and 2) modern SEO Read More 0 Comments Click here to read/write comments Topics: Multilingual SEO, Translation services, Multilingual content marketing, language versions Case example: eLearning for internal competence development Posted by Glennon Kiernan-Lahti on 04/09/18 06:02 Tweet In our previous blog on eLearning, we looked at how rich content creates better learning outcomes, especially when it’s interactive and gamified. This time, we’re going to see how versatile eLearning is and how it can be customized for different learners and learning objectives by looking at a very common use-case example for eLearning: internal competence development. Let’s start with the basic requirements for our eLearning course. Read More 0 Comments Click here to read/write comments Topics: Learning content, E-learning, Digital learning, Competence development How much content do you need to do marketing in another language? Posted by Annaelisa Huhtala on 30/08/18 06:02 Tweet In an earlier blog, I showed you how adding another language version to your marketing routine always starts with strategic considerations: target groups, choosing language by highest reach, and setting realistic performance KPIs. Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version. In essence, to do marketing successfully in another language, you need to identify all parts of your marketing funnel that cover the journey from visitor, through marketing-qualified lead, to an actual solid sales case. Read More 0 Comments Click here to read/write comments Topics: Multilingual content marketing, Content creation, marketing content services, language versions Video reference: Nivos Oy uses AAC learning services Posted by AAC Global news on 23/08/18 06:03 Tweet Nivos is a multi-utility company in Mäntsälä, Finland, that supplies electricity, district heating, natural gas and broadband connections, among other services. We spoke with Nyrki Laine, Director of Human Resources at Nivos Oy, to learn more about how their need for English language training arose. He also explains how they faced a challenge typical to many Finnish companies: their employees had a good passive command of English, but were not using it actively. Watch the video below to find out how effective language training helps Nivos serve its customers better! Read More 0 Comments Click here to read/write comments Topics: Learning services, Language training, Business English, Customer reference How rich content creates better eLearning outcomes Posted by Glennon Kiernan-Lahti on 16/08/18 06:03 Tweet In our previous blog post, we introduced modern eLearning. One of the themes we wanted to highlight in that introduction is that modern eLearning content delivers superior learning outcomes when it is creative, versatile, and pedagogicalally structured. Here we will look at the subject of rich content and how applying that same creativity, versatility, and pedagogy to its design helps companies meet their learning needs. If you’re not familiar with the term rich content, we can break it down into three main types. Read More 0 Comments Click here to read/write comments Topics: Learning content, E-learning, Digital learning, pedagogical design How to create a multilingual marketing strategy Posted by Annaelisa Huhtala on 09/08/18 06:02 Tweet If you have a product or service that you can sell to a foreign-language target market, then digital marketing channels and language versioning give you an easy way to make new customer contacts and start converting them into sales. Done right, you can reuse the majority of your content and get similar – or sometimes better – results with less than half the production costs of the original version. Adding another language version to your marketing routine starts with strategic considerations. Here are three tasks that will help you come up with a suitable strategy: Read More 0 Comments Click here to read/write comments Topics: Multilingual content marketing, Content creation, marketing content services, language versions All posts Next Get info about newest blogposts Topics Communication (27) Language training (27) Translation (20) Language skills (19) Working life (19) See all Customer support +358 400 800 440 customersupport@aacglobal.com Sales +358 40 826 0421 sales@aacglobal.com Country locations HELSINKI, HEADQUARTERS Porkkalankatu 20 C* FI-00180 HELSINKI Tel. +358 9 4766 7800 *Entrance via Porkkalankatu 20 A. Please register at the front desk. STOCKHOLM Torshamnsgatan 39 B, Box 13 164 93 Kista SWEDEN Tel. +46 8 457 8800 stockholm(аt)aacglobal.com COPENHAGEN Fruebjergvej 3 2100 Copenhagen DANMARK Tel. +45 33 11 32 00 copenhagen(аt)aacglobal.com ALL OFFICE LOCATIONS Contact us Ask for a translation quote Sitemap Privacy policy Cookie policy