Home Watches Datejust THE DATEJUST THE MODERN ARCHETYPE OF THE CLASSIC WATCH The Rolex Datejust is the modern archetype of the classic watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it, notably in its traditional versions, one of the most recognised and recognisable of watches.