LATEST NEWS SPONSORING INSIGHTS THINKFWD CAREER TRENDING NEWS Blockchain and Tokenization Within Sports NEWS SPORTFIVE Expands Esports Capabilities in the US As Part of Global Esports Focus INSIGHTS Metaverse: New opportunities for sports marketing INSIGHTS Keep on streaming – how Twitch can find its place in sports marketing NEWS MEDIA SPORTFIVE Appointed as Exclusive Commercial Partner for AFF U23 Championship 2022 MEDIA Blockchain and Tokenization Within Sports NEWS SPORTFIVE Expands Esports Capabilities in the US As Part of Global Esports Focus SPORT BUSINESS PLAYBOOK | Added Value for Rights-Holders: New Developments in Virtual Advertising Technology MEDIA Stars and Superheroes Take Center Stage at the AFF Suzuki Cup 2020 NEWS TMGM Becomes the Official Online Trading Platform of the AFF Suzuki Cup 2020 SPONSORING SPONSORING Best Case Sponsoring: The extraordinary partnership between HOMEDAY x Hertha BSC OPPORTUNITIES The next big thing: SPORTFIVE to market VALORANT First Strike: Europe OPPORTUNITIES Think big – Main sponsorship in football OPPORTUNITIES Elegance and variety – the hospitality areas of Hertha BSC OPPORTUNITIES Experience the Champions League with THW Kiel OPPORTUNITIES The Power of the DEL [German Ice Hockey League]: New Sponsoring Potential in Ice Hockey INSIGHTS SPORT BUSINESS Metaverse: New opportunities for sports marketing INSIGHTS Keep on streaming – how Twitch can find its place in sports marketing SPORT BUSINESS The continued evolution and rise of Virtual Advertising CASE STUDIES Esports boom during the coronavirus: KitKat & the LEC OPPORTUNITIES Clever networking – how Bundeling revolutionizes B2B communication in the sports business SPORT BUSINESS Sustainability in sport business: Because it affects us all! BEYOND THE MATCH Beyond the match – The Sportsmarketing Blog. Here you will find special insights on the topic of sports business and marketing in Germany, Europe and worldwide. Here you can expect to find background information and connections about the correct use of sports sponsoring and activation from the point of view of brands. For example, what is the right way as a company if you want to advertise in football, esports or handball? Is it classic perimeter advertising, social paid content or virtual advertising? How do I trigger emotions as a brand? What is more attractive for my target group: DEL or Formula E? Or are you looking for sponsors yourself and trying to find them? To answer all these questions, we have designed our blog according to four categories for you. The categories are Latest News, Insights, Innovations and Sponsoring. You only have to select the desired category via the navigation and you can already compare a variety of articles, information and news. For example, under the heading “Insights” you will find various in-depth explanations about the effects of emotions in sport and sports sponsoring, assessments of the football economy and much more. MORE INFOS & INSIGHTS THE MOST RECENT NEWS AND UPDATES ABOUT SPORTS MARKETING & THE SPORTS BUSINESS SIGN UP TO OUR NEWSLETTER TERMS AND CONDITIONS DATA PROTECTION IMPRINT CONTACT