DATA STUDIO SOLUTIONS SUCCESS STORIES BLOG NEWSLETTER CONTACT The expert's touch . The campaign . Feu Vert relies on video and geolocation to promote the nearest point of sale for each of its users. + 660 000 . qualified profiles touched + 20% uplift The context . With its 352 centres in France, Feu Vert is committed to being close to its customers. In order to remind all consumers of the existence of a point of sale near them, Feu Vert has teamed up with Adot to build an intelligent campaign based on geolocation. We therefore chose to set up an innovative and engaging cross-device campaign by combining video with the promotion of the Feu Vert store closest to the consumer. A Video-to-Store campaign. The cross-device system set up by Adot relies mainly on video to convey a clear, engaging and original message to consumers in Feu Vert stores. A geolicalised engagement. The geolocation of consumers allows Adot to display the address and route to the nearest Feu Vert store. This innovative feature aims to engage the user and make them realize how close the Feu Vert stores are. The results . For this campaign conducted with Feu Vert and MyMedia, we were able to analyse in-store sales among the populations exposed to the various creative messages. We obtained the following results: 660,000+ qualified profiles reached +20% uplift + 4,500 incremental visits generated 34 minutes the average time spent at the dealership CUSTOMER Feu Vert AGENCY MyMedia ACTIVATION Video-to-Store adot © 2020 Conditions générales de vente Privacy Policy Legal information Adot and its partners place cookies on this website. The purpose of some cookies is to collect and save your consent choices regarding cookies. These cookies are necessary for the proper functioning of the site. Other cookies require your prior consent to be deposited, these cookies allow us to count the number of visits and visitors to the site, to analyse your browsing, to produce statistics on the number of visitors, to improve the operation of the site or to save your user preferences and to display advertising. To refuse all cookies, simply click on "continue without accepting". You can also set your consent to cookies according to their purpose and access the identity of the entities depositing cookies by clicking on "set cookies". You can change your choices and withdraw your consent at any time by clicking on the "manage my cookie consent" tab at the bottom left of the screen. Accept allContinuewithout acceptingSetcookies