Blog Bulletins Advice Videos Podcast Search Try Lumi Well Made A podcast about the people and ideas that are shaping our patterns of consumption for the better. Hosted by Lumi co-founder Stephan Ango. Apple Podcasts RSS Feed Kendra Pierre Louis: Motivated by obligation – Well Made E151 Climate reporter Kendra Pierre Louis's bylines follow the impacts of climate change in all forms — from caterpillar plagues to wildfire season. To solve climate change, she's shifting the lens from consumers to companies and regulators. Emmett Shine, Pattern Brands: Following opportunity – Well Made E150 "I think Gin Lane's impact got a lot larger once we quit Gin Lane." After building the brand identity for dozens of iconic modern brands, Gin Lane founder Emmett Shine is scaling a new home brands collaborative — Pattern Brands. Amit Gupta, Sudowrite: Writing a more optimistic future – Well Made E149 While building Sudowrite — AI for writers block — Amit Gupta is also writing sci-fi that bucks the trend of doomed gloom dystopias. Reggie James, Eternal: Making meaning – Well Made E148 Reggie James is questioning the role of our online identities and the platforms that contain them. As the CEO and founder of Eternal, he’s challenging product language with inspiration from game design, iconic futurists, and sci-fi. Tyler Mincey, Bolt: Taking things apart – Well Made E147 Tyler Mincey is a Partner at Bolt where he's always thinking about the long view of new products. With a decade of product experience, he's envisioning a future of tech that's more integrated and ambient than ever before. Laura Behrens Wu, Shippo: Shipping is changing – Well Made E146 After a record year of ecommerce, Shippo CEO Laura Behrens Wu returns with an update on the current state of shipping. Customers want more choice and transparency at checkout, and mega shippers' shortcomings are making way for more fragmented, hyperlocal logistics. Kevin Kelly: Becoming good ancestors – Well Made E145 As a futurist, purveyor of tech tools, and the ﻿founding executive editor of Wired, Kevin Kelly has spent a lot of time thinking about the future. But his latest project is a 50-year visual anthology that cherishes the past while bringing a more long-term vision into focus. Jeremiah McElwee, Thrive Market: Sourcing more patiently – Well Made E144 As the natural food market has boomed, Thrive Market's Jeremiah McElwee has learned that scaling a healthy, sustainable supply chain takes patience and a constant pursuit of perfection. Trinity Mouzon Wofford, Golde: Taking care of yourself – Well Made E143 The price, time commitment, and vocabulary involved in self-care can leave consumers stranded and overwhelmed. With Golde, Trinity Mouzon Wofford is determined to make healthy changes — in business and body — more accessible. Jenna Lyons: Testing the edges – Well Made E142 "I'm still the person that just wanted to make beautiful things and that hasn't changed." Jenna Lyons is diving back into creative with full force: launching a new lash brand, hosting a TV show, and designing a new hotel. Kristy Caylor, For Days: Keeping clothing out of landfills – Well Made E141 On average, each person in the US sends 70 pounds of textiles to a landfill each year. For Days founder Kristy Caylor is building a textile recovery stream to close the loop and ﻿build a supply chain fueled by fashion waste. Hilary Milnes, Vogue Business: Streaming the runway – Well Made E140 It’s been two years since Vogue Business editor Hilary Milnes was on the show to share her DTC retail predictions. One year into the pandemic, trend trajectories have spiked, forcing brands to accelerate faster than anyone predicted. Alden Wicker: Impressing the eco-nerds – Well Made E139 Sustainability is not binary. Returning guest reporter Alden Wicker is breaking down what we talk about when we talk about sustainability and exposing common red herrings. Ian Montgomery, Guacamole Airplane: Getting comfortable with trade-offs – Well Made E138 Ian Montgomery, founder and Creative Director of Guacamole Airplane is merging environmental science and design to push the limits of how we think about sustainable packaging. Caspar Coppetti, On Running: Subscribing to a shoe – Well Made E137 What does it take to make a shoe recyclable and how do you get customers to recycle it? Caspar Copetti and his team at On are testing their hypotheses with a whole new supply chain for a subscription based shoe. Kristy Tillman: Building the future right now – Well Made E136 Designer Kristy Tillman has no time to waste. ﻿Between her roles at Slack and Facebook, she took a sabbatical to launch a fellowship for underrepresented design talent. Wylie Robinson, Rumpl: Aspiring to ubiquity – Well Made E135 What does it take to be the first big blanket brand in the past couple centuries? Fresh off his Shark Tank pitch, Wylie Robinson is sharing his plan to make Rumpl a household name. Scott Tannen, Boll & Banch: Starting from scratch – Well Made E134 “Whether you plan to be transparent or not, transparency is going to find you.” With end-to-end control of the supply chain, Boll & Branch is building a business that’s better for people and the planet. Andy Fallshaw, Bellroy: Designing for longevity – Well Made E133 Bellroy CEO and Co-founder Andy Fallshaw is debunking status quo for profit, purpose and product design, and evolving to meet the needs of our planet. Sara Fritsch, Schoolhouse: Creating future nostalgia – Well Made E132 Schoolhouse is revitalizing American manufacturing to build the next generation of heirlooms. Carl Rivera, Shopify: Building direct relationships – Well Made E131 When Shopify acquired Tictail, Carl Rivera took the lead on Shop — Shopify's shopping app that boosts brand discovery and lowers acquisition costs. Emily Singer: Giving your brand a soul – Well Made E130 From logo to mission statement, it's become easy to create a cookie-cutter brand. Emily Singer, author of Chips + Dips, explores how to break the mold. Céline Semaan, Slow Factory: Unlearning and reeducating – Well Made E129 Céline Semaan, founder of Slow Factory, is bringing us up to speed. This episode is a lesson on unlearning the systems we know and getting familiar with the discomfort of change. Danny Alexander, Who Gives a Crap: Giving a crap – Well Made E128 At peak pandemic panic buying, Who Gives a Crap sold 28 rolls per second. Co-founder and CPO Danny Alexander shares how rapid scaling has led to their biggest donation ever — $4m. Dan Frommer: Adopting new shopping behaviors – Well Made E127 The pandemic has drastically changed how we shop, at least for now. The New Consumer Editor-in Chief Dan Frommer shares his insights and predictions for the surge of ecommerce. Sana Javeri Kadri, Diaspora: Decolonizing spices – Well Made E126 Food equity starts in the supply chain. Diaspora Co. founder Sana Javeri Kadri is disconnecting Indian spices from the influence of Western colonization. Chris Kirby, Ithaca Hummus: Making it onto the grocery list – Well Made E125 In the midst of a pandemic-induced ecommerce boom, Ithaca Hummus is doing just fine in grocery stores’ deli sections. Founder Chris Kirby talks about the experiential role of retail, staying smart and flexible, and separating trends from universal truths. Leah Thomas: Protecting people and planet – Well Made E124 What does it mean to be an "intersectional environmentalist" and how can companies follow suit? We're talking to Leah Thomas, the person who coined the term. Hillary Peterson, True Botanicals: Looking to Nature – Well Made E123 True Botanicals founder Hillary Peterson debunks the idea that natural products can’t outperform toxic ones, and dives into the implications of cost and customer education. Chelsea Mozen, Etsy: Scaling Environmental Accountability – Well Made E122 Etsy's Director of Sustainability shares how the maker marketplace is measuring and taking responsibility for their ecological impact. Stephan Ango: Following Through – Well Made E121 A short meditation about the relationship between racism and climate change, and what we can do to better support Black businesses. Julie Nguyen, Methodology: Trying New Things – Well Made E120 Chintextle. Purslane. Sir Prize avocados. Methodology founder Julie Nguyen is always trying to source exciting new foods for their menu. Delivered in jars, always healthy, and always filling, Methodology is innovating a new way forward for food delivery. Eric Edelson, Fireclay Tile: Knowing What it Means to Be a Good Business – Well Made E119 In 2008, Fireclay Tile CEO Eric Edelson brought the tile business direct-to-consumer, and he hasn't looked back. He talks us through scaling past max capacity, becoming a B Corp, and staying recession proof. Vanessa Dew, Health Ade: Making Kombucha Mainstream – Well Made E118 Most people don't know what kombucha is and fermented tea is a tough sell (especially after you've seen a SCOBY). Health-Ade Kombucha co-founder Vanessa Dew explains how they continue to educate consumers as they scale up at breakneck speed. Simon Huck, Judy: Preparing for the Unexpected – Well Made E117 Launching a line of emergency kits in the midst of a pandemic is a big responsibility. Judy CEO and co-founder, Simon Huck, talks us through the first few months and the value of informative content. Vanessa Barboni Hallik, Another Tomorrow: Rethinking Your Framework – Well Made E116 Vanessa is taking us through the carefully considered, incremental decisions it took to build an ethical supply chain for Another Tomorrow. Davis Smith, Cotopaxi: Navigating Difficult Times – Well Made E115 Cotopaxi founder Davis Smith has always faced tough decisions with a people-first approach. Davis is making a case for sustainable shifts to capitalism. Nate Checketts, Rhone: Finding Strength in Numbers – Well Made E114 In many ways, COVID-19 has made business stand still, so Nate Checketts found a way to keep things moving. Brands x Better is just one of the ways Rhone is adapting to a new world of business. Alden Wicker: Trying to Do Right – Well Made E113 Decreased emissions don't paint the full picture of COVID-19's environmental impact. Sustainable fashion journalist Alden Wicker takes us beyond the idea of conscious consumerism as the pandemic magnifies environmental and human crises in the apparel supply chain. Benjamin Witte, Recess: Branding a Feeling – Well Made E112 Benjamin Witte isn't branding CBD, he's branding the clear calm it gives you. Hear the strategies for marketing, hiring, and growth that are expanding the world of this fruity, fizzy CBD drink. Henrik Werdelin, Barkbox: Becoming a Forest – Well Made E111 Scalability has its limits. Taking his queue from Apple and Amazon, Barkbox founder Henrik Werdelin is thinking beyond big trees and planting seeds for something even bigger. Kyle Chayka: Longing for Less – Well Made E110 Minimalism goes deeper than aesthetics — way deeper. In his debut book, "The Longing for Less", writer Kyle Chayka goes back to the roots of minimalism to pivot our modern interpretations away from aesthetic and more toward sourcing. Peter Dering, Climate Neutral: Offsetting Carbon – Well Made E109 Peter Dering, founder of Peak Design, shares why he is starting a new nonprofit called Climate Neutral to help brands become carbon neutral. Emily Schildt, Pop Up Grocer: Culling Through the Clutter – Well Made E108 It's like a grocery store but everything is health and beautiful. Oh, and it's gone in 30 days. Founder Emily Schildt talks us through how Pop-up Grocer is a solution for how consumers actually want to shop for groceries. Eric Prum and Josh Williams, Very Great: Building Genuine Brands – Well Made E107 A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting — W&P Design, Wild One, and Courant. Elizabeth Segran: Predicting the Next Decade – Well Made E106 Fast Company Senior Staff Writer Elizabeth Segran reflects on the past decade of consumer trends and makes some insightful predictions about how gradual consumer shifts have lead to substantial changes in what consumers expect of brands. Jeremy Lang, Pela: Using Waste as Currency – Well Made E105 Phone cases don’t need to last a lifetime, but in a landfill, they might. Pela founder Jeremy Lang shares how he developed the compostable flax-based phone case material and how Pela is making a place for itself in the responsibility economy. Stuart Landesberg, Grove Collaborative: Prioritizing the Long Term – Well Made E104 Momentum is building around sustainable purchasing and Stuart Landesberg believes this is just the beginning. The CEO and Co-founder of Grove Collaborative shares a piece-by-piece sustainability strategy and the outlook that could make Grove a 100-year company. Mike Lackman, Trade Coffee: Creating a Customer Journey – Well Made E103 Trade Coffee is delivering on discovery, but the subscription part is more complex than it seems. Hear how they've optimized for their roasters and their customers. Alexandra Waldman, Universal Standard: Reflecting the World As It Is – Well Made E102 Universal Standard is building ﻿the largest size range in the world. Hear why they want to stop talking about size, and what they're doing to set a new standard. Susan Tynan, Framebridge: Solving a Worthy Problem – Well Made E101 Framing priceless pieces requires a ton of customer confidence. Framebridge founder and CEO Susan Tynan built that confidence by sweating the details, building out a new factory, and launching two brick-and-mortar locations. Ask Lumi: Looking Back on 100 Episodes – Well Made E100 Jesse and Stephan are answering your questions about the podcast, packaging, ecommerce, and Lumi. Gregory Sewitz, Magic Spoon: Feeling Like a Kid Again – Well Made E99 The magic of Magic Spoon is in its trifecta of sweeteners that keep it low in sugar and its high quality dairy protein. Co-founder Gregory Sewitz talks sourcing, formulations, and why he'll never work with live crickets again. Helena Price Hambrecht, Haus: Controlling the Narrative – Well Made E98 Combining her impressive background in tech and marketing with her husband's wine making expertise, Helena Price Hambrecht launched Haus – an aperitif that deserves to be the main attraction. Sarah Paiji Yoo, Blueland: Changing Consumer Behavior – Well Made E97 Blueland is taking the refill model and dehydrating it. Founder and CEO Sarah Paiji Yoo takes us behind the scenes of Blueland's busy first year, the struggles to find a manufacturer for their cleaning tablets, and pitching on Shark Tank. Matt Taylor, Tracksmith: Running Authentically – Well Made E96 Tracksmith not only captures the grit it takes to run — they glorify it. Co-founder Matt Taylor shares the strategy behind their captivating photography, their growing community, and the respite of a retail space. Erin Wallace, ThredUp: Replacing Consumer Behavior – Well Made E95 Shopping secondhand significantly offsets the amount of waste produced by the fashion industry. ThredUp's Brand Director talks sustainability, stigma, and streamlining resale with retail. Dan Frommer: Converting Shoppers into Buyers – Well Made E94 A report on the state of direct-to-consumer brands, straight from an expert. Founder of The New Consumer, Dan Frommer helps us digest the some milestone moments in ecommerce and what they mean for the future. Lindsay Dahl, Beautycounter: Fixing Broken Beauty Laws – Well Made E93 Beautycounter takes their mission straight to Capitol Hill. Hear how SVP of Social Mission, Lindsay Dahl lobbies for clean beauty. Tony Konecny, YES PLZ: Stepping on All the Rakes – Well Made E92 After selling Tonx to Blue Bottle Coffee, Tony Konecny's new company Yes Plz is making delicious coffee more attainable. Kathyrn Duryea, Year & Day: Extending the Invitation – Well Made E91 By focusing on functionality and a direct-to-consumer model, Year & Day encourages customers to focus on what and who is around the table. Joanna Griffiths, Knix: Being Unapologetically Free – Well Made E90 Getting real with Knix founder, Joanna Griffiths about rebuilding her brand of intimate apparel online. Manish Chandra, Poshmark: Letting Community Lead the Way – Well Made E89 We sit down with Poshmark founder and CEO, Manish Chandra to talk about the logistics of the resale marketplace, and building social ecommerce experiences. Jeffrey Hollender, Seventh Generation: Taking Responsibility – Well Made E88 As the co-founder of Seventh Generation and Sustain Natural, Jeffrey Hollender knows what it takes to build transparent businesses with a focus on sustainability. On this episode he shares successes, failures, and his current efforts to shift fundamental systems. Zahir Dossa, Function of Beauty: Perfecting Personalization – Well Made E87 Hair care is getting personal — finally. We're talking with Function of Beauty's co-founder about the strategy behind their hundreds of bottling iterations and trillions of product combinations. Aishwarya Iyer, Brightland: Chasing the Sun – Well Made E86 Aishwarya Iyer talks about founding Brightland to bring fresh, traceable olive oils to the table. Matt Alexander, Neighborhood Goods: Holding Space – Well Made E85 Neighborhood Goods' Matt Alexander on bringing together people and stories under one roof. David Sobie, Happy Returns: Recovering Returns – Well Made E84 A chat with Happy Returns co-founder, David Sobie on the logistics of in-person, online purchase returns. Adam Simone, Leaf Shave: Engineering Lifelong Razors – Well Made E83 Hear how founder Adam Simone took his experience creating medical-grade tools to develop a refillable, plastic-free Leaf razor. Alex Matisse, East Fork: Kilning It – Well Made E82 Alex Matisse of East Fork talks about walking the line between small scale craft and large scale commercialism. Kerry Cooper, Rothy's: Turning All the Dimmers Up – Well Made E81 Rothy's burst into the shoe market with flats made from recycled water bottles in 2016. Three years later, Kerry Cooper, the President of Rothy's, talks about treading new ground with the overseas expansion of their sustainable slip-on. Ara Katz, Seed: Seeding – Well Made E80 Breaking down the science of the microbiome with Seed. Kyle Hoff and Alex O'Dell, Floyd: Sitting is Timeless – Well Made E79 On sustainable furniture design with ready-to-assemble, flat-pack furniture company, Floyd. Cynthia Power, Eileen Fisher: Closing the Clothing Loop – Well Made E78 A discussion on designing for longevity with the Director of EILEEN FISHER Renew. JT Marino, Tuft & Needle: Merging the Disruptor and Disrupted – Well Made E77 A talk with Tuft & Needle co-founder, JT Marino on waking up a sleepy industry and merging with their competitors to fundamentally transform consumer product brands. Casey Armstrong, Shipbob: Delivering Like Amazon – Well Made E76 ShipBob Chief Marketing Officer, Casey Armstrong answers logistics questions for outsourcing your fulfillment. Ollie and Lerer Hippeau, Ollie: Launching a New Unboxing – Well Made E75 Ollie Sr. Operations Manager, Nancy Walton, and Lerer Hippeau Principal investor, Caitlin Strandberg talk about the supply chain strategy behind Ollie's new packaging redesign. Amanda Baldwin, Supergoop: Taking Sunscreen Seriously – Well Made E74 President of Supergoop!, Amanda Baldwin shares how she's leading the mission-driven sunscreen brand forward. Jenny Gyllander, Thingtesting: Testing Things – Well Made E73 On the Thingtesting Instagram, Jenny Gyllander offers her perspective on products from the lens of a consumer and a venture capitalist. Natalie and Caleb Ebel, Backdrop: Connecting with Color – Well Made E72 A conversation with Backdrop — a new startup moving the hardware store paint chip model forward. Emily Sugihara, Baggu: Getting Weirder – Well Made E71 A year after our first talk, Baggu founder Emily Sugihara shares how they're preserving the heart of the bag brand. Paul Munford: Building on Greenfields – Well Made E70 LeanLuxe Editor-in-Chief, Paul Munford and Stephan Ango roundup the latest ecommerce news. Chris Carter and James Peisker, Porter Road: Breaking Up the Meat Monopoly – Well Made E69 Porter Road is bringing high-quality, traceable meats and poultry direct to consumer. Hear how the Nashville butchery went from catering business to VC-backed ecommerce company. Eva Goicochea, Maude: Setting the New Standard for Sex – Well Made E68 Two years ago, Eva Goicochea shared her idea for a new kind of sex wellness brand, Maude. We're looping back with her on how the freshly launched company is disrupting an industry that has for so long looked the same. Joseph Guerra and Sina Sohrab, Visibility: Designing Your Product Playbook – Well Made E67 Industrial design office, Visibility, walk through the step-by-step process of bringing a physical product to market. David Heath, Bombas: Making the Greatest Sock Never Sold – Well Made E66 A talk with Bombas CEO, David Heath, about grounding their one-for-one sock brand in community and the customer experience. Meika Hollender, Sustain Natural: Having the Sustainable Sex Talk – Well Made E65 A conversation with Sustain Natural founder, Meika Hollender on starting an all-natural period and sex startup with her dad. Charlie Carlisle, Love Your Melon: Scaling Up to Give Back – Well Made E64 Chief Operations Officer, Charlie Carlisle shares how social-good headwear company, Love Your Melon, is supporting pediatric cancer initiatives through selling knitwear at scale. Jake Kassan, MVMT: Owning Your Brand – Well Made E63 MVMT founder, Jake Kassan talks about building a $100 million brand through influencer marketing. Ryan Babenzien, Greats: Moving the Rock from Zero to One – Well Made E62 We sit down with GREATS co-founder, Ryan Babenzien to talk about building an enduring shoe brand. Nicole Gibbons, Clare: Picking the Right Swatch – Well Made E61 Former blogger, tv host, and interior designer, Nicole Gibbons is simplifying the paint buying process one paint swatch at a time. Erica E. Phillips: Asking the Bajillion Dollar Question – Well Made E60 The Wall Street Journal logistics and supply chain reporter, Erica E. Phillips weighs in on the tightening labor supply, tariffs, and the trade war. Carter Comstock and Michael Wystrach, Freshly: Making it Easy to Eat Healthy – Well Made E59 The founders of Freshly, a healthy, heat-and-eat meal subscription brand talk about making fresh foods that ship in the mail. Alex Friedman, LOLA: Learning the Value of Conversation – Well Made E58 LOLA co-CEO, Alex Friedman shares how transparency is encouraging candid conversations around periods, sex, and reproductive health. Haraldur Thorleifsson, Ueno: Bringing the Chocolate – Well Made E57 A conversation with Haraldur Thorleifsson, founder of Ueno — a creative agency designing digital experiences for Silicon Valley's biggest tech companies. Gloria Noto, NOTO Botanics: Creating a Safe Space for Beauty – Well Made E55 Getting real with Gloria Noto about instincts, risk-taking, and building an inclusive, gender-fluid beauty brand. Tom Gerhardt and Dan Provost, Studio Neat: Making Whatever You Want – Well Made E54 The founders of Studio Neat talk about the ups and downs of running their product design business. Eliza Blank, The Sill: Cultivating a Modern Relationship with Plants – Well Made E53 The Sill Founder Eliza Blank shares how the ecommerce plant brand uses educational content as a key tool for growth. Nellie Cohen, Patagonia: Celebrating the Stories We Wear – Well Made E52 A talk with Patagonia's Worn Wear Manager, Nellie Cohen on the logistics and marketing of repairing and selling used clothing online Cheryl Kaplan, M. Gemi: Predicting Trends in Real Time – Well Made E51 A conversation with Cheryl Kaplan, President of luxury shoe brand M.Gemi, on closing the customer feedback loop with data to stay a step ahead. Hilary Milnes: Changing Retail – Well Made E50 A conversation with Managing Editor of Glossy, Hilary Milnes about the resurgence of the retail store and where the luxury world is at in the transition from wholesale to direct-to-consumer. Eunice Byun, Material Kitchen: Connecting People to Their Kitchens – Well Made E49 An interview with Material co-founder, Eunice Byun, on connecting with customers through their minimal set of kitchen tools. Web Smith: Converting Influence – Well Made E48 We loop back with ecommerce expert, Web Smith to talk about how brands will adapt to new regulations and competition, and get an update on his newsletter, 2PM. Bianca Gates and Marisa Sharkey, Birdies: Elevating the House Slipper – Well Made E47 From their days at Facebook and Ross to launching their own footwear brand Birdies, Bianca and Marisa share what they've learned about marketing and manufacturing for a new product category. Karen Young, Oui Shave: Refining Women's Shaving – Well Made E46 A conversation with founder, Karen Young about disrupting the status quo with a razor designed for women. Helen Rice, Fuzzco: Breathing Life into Brands – Well Made E45 From Fuzzco to Pretend Store, Helen Rice is taking a non-traditional approach to design and defining brand stories. Kabeer Chopra, Burry: Shipping Couches – Well Made E44 Burrow co-founder, Kabeer Chopra talks about the challenges of shipping their modular couches direct-to-consumer. Rachel Blumenthal, Rockets of Awesome: Designing Awesome Clothes, Backed by Data – Well Made E43 Rockets of Awesome founder, Rachel Blumenthal, talks about designing a brand backed by data and personalized for a modern generation of parents and kids. Daniel Broukhim, FabFitFun: Subscribing to a Community – Well Made E42 FabFitFun co-CEO and co-founder, Daniel Broukhim, shares the value behind their subscription box. Lauren Sherman: Going Direct to Consumer – Well Made E41 Business of Fashion Chief Correspondent, Lauren Sherman, covers what is and isn’t working in this unprecedented time of retail, and how digitally native brands have changed where the fashion industry is heading. Tabea Soriano: Making Sustainability Practical – Well Made E40 Former Head of Product of Reformation and startup sustainability advisor, Tabea Soriano, shares social and environmental strategies to integrate into identity and business. Maria Thomas: Practicing the Narrative – Well Made E39 With 20 years of tech industry experience at Amazon, Etsy, NPR and SmartThings, business leader Maria Thomas shares the importance of a brand narrative and the value of preparation. Heidi Zak, Thirdlove: Taking Measured Risks – Well Made E38 ThirdLove co-founder, Heidi Zak, is changing the way modern women get measured and shop for bras. Tina Sharkey, Brandless: Unbranding Your Pantry – Well Made E37 Tina Sharkey, the veteran entrepreneur, investor, and co-founder of Brandless talks to Stephan about reimagining what it means to be brand. David Hua, Meadow: Playing Within the Rules – Well Made E36 A conversation with David Hua, CEO of cannabis software company, Meadow. Jesse Genet and Stephan Ango: Taking Nobody's Word for It – Well Made E35 Lumi founders, Jesse Genet and Stephan Ango discuss raising a $9M Series A. Seph Skerritt, Proper Cloth: Building Tools Right the First Time – Well Made E34 Proper Cloth uses technology to power personalization in the form of dress shirts. Hear how founder Seph Skerritt went from electrical engineering to building web tools for finding the perfect fit. Rachel Drori, Daily Harvest: Reclaiming the Freezer – Well Made E33 A conversation with Daily Harvest founder, Rachel Drori, on how she's reclaiming the freezer as a modern tool for convenience. Ken Tomita, Grovemade: Failing Without Fear – Well Made E32 Grovemade founder, Ken Tomita talks about designing products the hard way, and how to embrace mistakes along the way. Laura Behrens Wu, Shippo: Personalizing Shipping – Well Made E31 A chat with the founder and CEO of Shippo — an API for parcel shipping at any scale. Emily Sugihara, Baggu: Making a Really Nice Thing – Well Made E30 Ten years in, Baggu founder Emily Sugihara shares the tenants of her iconic bag brand and the discipline in good design. Iva Pawling, Richer Poorer: Feeling Good, Being Good – Well Made E29 A conversation with Iva Pawling CEO of Richer Poorer, an innerwear brand dedicated to the omnichannel approach. Web Smith: Outmaneuvering the Behemoth – Well Made E28 We talk to ecommerce expert, Web Smith about what to expect from the shifting landscape, startup disruption burnout, and how DNVBs can adapt to compete with retail giants. Claire Evans and Jona Bechtolt, YACHT: Finding Truth in Science Fiction – Well Made E26 An interview about science fiction, Los Angeles, and the the history of women in technology with the artistic duo, YACHT. Sara Hicks: Leveling the Playing Field – Well Made E25 An interview with Sara Hicks about the future of e-commerce and how her open source platform Reaction Commerce is powering it. Jonathan Shokrian, MeUndies: Rebranding Your Underwear Drawer – Well Made E24 MeUndies founder, Jonathan Shokrian shares the past of MeUndies and plans for the future. Galyn Bernard and Christina Carbonell, Primary: Getting Back to Basics – Well Made E23 From their days at Quidsi to launching their own kid's clothing brand Primary, Galyn and Christina share what they've learned about e-commerce and entrepreneurship. Adam Lisagor, Sandwich Video: Telling Stories – Well Made E22 We talk to Sandwich Video's Adam Lisagor about how he became the face and voice of some of the most innovative tech brands. Polly Rodriguez, Unbound: Granting Permission – Well Made E21 Polly Rodriguez talks about founding Unbound Box to illuminating the sex health space for women, and her past at Grouper. Gabby Slome, Ollie: Dogfooding – Well Made E20 Talking pup health and packaging design with the co-founder of the human-grade dog food brand, Ollie Iris Alonzo, Everybody: Talking Trash – Well Made E19 Iris is taking her learnings from American Apparel and applying them to EVERYBODY, a new brand founded on ethics and ecology. Jess Hatzis, Frank Body: Being Frank – Well Made E18 Frank Body co-founder and Creative Director Jess Hatzis shares her strategies for creating the signature voice of the original coffee scrub brand. Craig Elbert, Care/of: Making Science Personal – Well Made E17 Founder of Care/Of and former VP of Marketing at Bonobos, Craig Elbert tells us how he went from mens fashion to vitamins. Jesse Genet: Becoming Your Own Refuge – Well Made E16 From running a business with boobs to small space living, Lumi founder Jesse Genet shares some advice from her years as an entrepreneur. Ariel Kaye, Parachute Home: Redesigning Comfort – Well Made E15 Parachute Home founder Ariel Kaye is on the podcast talking about the importance of branding and manufacturing when it comes redesigning home essentials. Jay Fanelli and Nathan Peretic, Cotton Bureau: Finding the Right Fit – Well Made E14 Cotton Bureau founders Jay and Nate drop the big news about why and how they're launching their own line of blank t-shirts. Miki Agrawal, Thinx: Tackling Taboos – Well Made E13 Founder of Thinx, Miki Agrawal talks about how she's taking stigmas head-on with innovative products for periods, pee, and poop. Richie Siegel: Leveling Out and Narrowing In – Well Made E12 Richie Siegel, the reporter behind Loose Threads joins us to take a look back at the major trends and shifts among direct-to-consumer brands in 2016. Tuesday Bassen: Being Happy is the Best Revenge – Well Made E11 Illustrator and entrepreneur Tuesday Bassen talks to Stephan about the evolution of her work through a series of “What do I have to lose?” milestones in her life. Grace Bonney: Asking Good Questions – Well Made E10 Writer and entrepreneur Grace Bonney talks to Stephan about the evolution of her popular blog Design Sponge and her new book, "In the Company of Women." Mig Reyes: Moving On When Everything is Perfect – Well Made E9 Designer, writer Mig Reyes talks about the evolving role of the designer and his love of the four-day work week. Jeff Sheldon, Ugmonk: Staying Small on Purpose – Well Made E8 Ugmonk founder Jeff Sheldon talks to Stephan about how promoting brand transparency and staying small has earned Ugmonk an ever-growing, faithful following. Aaron Draplin: Making the Rulebook for Your Life – Well Made E7 Graphic design icon and Field Notes founder Aaron Draplin talk to Stephan about working hard and the impact of lasting relationships. Kevin Kelly: Embracing the Inevitable – Well Made E6 Kevin Kelly, founding executive editor of “Wired,” and the former editor of the “Whole Earth Catalog,” talks to Stephan about his new book, his predictions of the future, and how we can embrace them. Eva Goicochea: Democratizing Design, Watches, and Sex – Well Made E5 Eva Goicochea — web designer, brand strategist and co-founder of Tinker and Maude talks to Stephan Ango about her minimal aesthetic and the evolution of modern brands. Matt Alexander: Permission to Think Smaller – Well Made E4 In this episode, Matt Alexander talks about how his experimental brands are revamping retail. Mike Macadaan: The Silicon Valley of Leather – Well Made E3 Designer and maker of the Cord Taco, Mike Macadaan talks to us about going from pixels to leather. Tobias Frere-Jones: Sphinx of Black Quartz – Well Made E2 In this second episode of the Well Made podcast, we talk to type legend Tobias Frere-Jones about how typography can level the playing field. Jeff Veen: Turning Pirates into Future Customers – Well Made E1 In our first episode of the Well Made podcast, we talk to Jeff Veen, founder of Typekit, about the role of design in modern business. 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