Login Menu What Exactly Is Call Tracking For Marketing? November 5, 2020 by Marcus Mackell And how can it boost your auto shop marketing results? When you hear the words call tracking, you may be having images of espionage and wiretapping or maybe some sort of GPS person locator. While these have some practical and beneficial uses in the real world, Call Tracking is not like that. Simply put, call tracking is a way for your shop to receive important information to help you grow and market your business. It’s a valuable part of your overall auto shop marketing strategy. Let me explain a bit more… How does call tracking work? Call tracking is a business solution that uses toll-free and local phone numbers to help track and record information from incoming phone calls for a business. Why use call tracking? Call tracking provides your business with in-depth phone call analytics related to the marketing efforts the tracking number is assigned to. The data can identify where a call is coming from, who is calling and you also have access to a recording of the actual phone call. This helps you gain insight into lead generation, attributions and more. For instance, you can easily compare phone traffic from your marketing campaigns, monitor keyword searches and listen to recorded calls to gain insight about what’s working for your business. Call tracking is one of the key features of Mitchell 1’s SocialCRM LocalSearch service. The SocialCRM LocalSearch premium website is automatically configured with a unique local call tracking number designed to help your shop gain insight to your website’s activity, including how many calls that are generated by the website. The insights include: Website sources Lead tracking Missed calls And more These call tracking insights are made available in the SocialCRM automotive marketing software dashboard reports. For more information on how call tracking can be a huge advantage to your business, visit LocalSearch from SocialCRM or contact your SocialCRM support agent. Also read this blog post about call tracking: Gain Auto Shop Marketing Insights with Call Tracking Want to learn more about SocialCRM? Request a FREE DEMO! Posted in: SocialCRM Prev: How Automotive CRM Software Can Help You Connect with Your Customers All Posts Next: Why Customers Leave – Do You Care? About the Author Marcus Mackell Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM shop marketing product line. He joined Mitchell in 2004 and has been in the automotive social media & retention marketing business for over 14 years. Product Blogs & Tips Manager SE Latest Tips Mitchell 1 Spotlight ProDemand Latest Updates ProDemand Tips and Tricks SureTrack SocialCRM How To Latest Updates Marketing Expert Tips SureTrack Real Fixes Truck Did You Know? Tips & Tricks Search ShopConnection ShopConnection Archives ShopConnection Archives Select Month November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 Total Shop Solutions ©2021 Mitchell Repair Information Company, LLC. All Rights Reserved. Mitchell1® is a registered trademark used herein under license. Back to Top