ABOUT WORK PEOPLE CONTACT Welcome to Cheddar Town Jacob's Mini Cheddars Britain’s much-loved snack, Mini Cheddars, are unveiling an exciting, animated creative platform today to launch new Mini Cheddars Sticks. Welcome to Cheddar Town: an animated world where cheese and townsfolk live together in harmony… until someone gets hungry for Mini Cheddars­­, the snack baked with REAL cheese. That’s when our cheeses go from friends to food in the eyes of the townspeople. Eventually, our cheese characters catch on, and so begins a not so classic take on the cat-and-mouse chase. The launch film introduces Cheddar Town the only way an animation should – through a jingle. The colourful cartoon is full of clever Easter Eggs alongside a motley crew of townsfolks and cheeses. The launch film is supported by a series of shorter spots which show each cheese realising that they are the town’s food source. Of course, it wouldn’t be a social campaign without an influencer. We’ll also introduce Cheeza, a cheese influencer from Cheddar Town who graces us with a few cheesy sponsored posts of her own. The ‘Welcome to Cheddar Town’ campaign will be launching on Channel 4 on Friday 12th March, as part of a 7-week campaign, and will be accompanied by amplification on social. ← MORE WORK CONTACT TBWA \ London Bankside 2 100 Southwark St London SE1 0SW United Kingdom +44 20 3666 9200 General New Business Press & PR Jobs Reception Jan Paul Schwarz Sarah Wragg & Ben Robinson Alex Morris +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 hellolondon@tbwa.com jan-paul.schwarz@tbwa.com sarah@flaxleyhill.com iwanttowork@tbwa.com ben@flaxleyhill.com Cookie Policy Terms of Service Privacy Policy Privacy Shield Policy General Reception New Business Jan Paul Schwarz Press & PR Sarah Wragg & Ben Robinson Jobs Alex Morris +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 +44 20 3666 9200 hellolondon@tbwa.com jan-paul.schwarz@tbwa.com sarah@flaxleyhill.com iwanttowork@tbwa.com ben@flaxleyhill.com Cookie Policy Terms of Service Privacy Policy Privacy Shield Policy Allow Cookies Cookie Settings We use cookies on our website to see how you interact with it. By accepting, you agree to our use of such cookies.See Privacy Policy