OUR THINKING GET IN TOUCH Solutions - Path to Purchase Path to Purchase - the only analytics solution built for today’s shopping environment A groundbreaking new approach to mastering the omnichannel Path to Purchase and winning shoppers Nepa's Path to Purchase analytics difference Understand which touchpoints really drive conversion Online & Offline touchpoints - measured on one scale Unify brand, shopper, and customer marketing teams around growth Find out about path to purchase here The intelligence that only Nepa's Path to Purchase analytics solution provides: Individual & aggregated shopper journey maps Provides an accurate metric of Research Online, Purchase Offline (ROPO) and understanding of shopper paths and motivations Touchpoint effectiveness scoring Compare the conversion effectiveness of offline and online touchpoints on the same scale Channel planning Understand the role and importance of eCommerce and how to optimize it within the omnichannel shopper journey Retailer and shopper personae specific planning Improve Joint Business Planning with insight specific to retailers or shopper groups Shopper Motivation Insights Understand the motivations that keep shoppers moving toward conversion and link to your existing business frameworks such as demand spaces SPEAK WITH A P2P EXPERT Success Story Learn how a Global FMCG company won a new market by understanding the omnichannel Path to Purchase built on custom, rich shopper datasets & best-in-class analytics Read the Success Story ‣ Built on custom, rich shopper datasets & best-in-class analytics Creating an Holistic view of Shopper Journeys using Path to Purchase from Nepa Bespoke studies which blend passive data and stated data from target shoppers Behaviours Click stream, app tracking, content analysis and in-app journeys Attitudes & motivations Triggered surveys, quantitative diaries, qualitative in-the-moment feedback Creating insights that enable differentiated strategies to drive growth Conversion power of each touchpoint and channel Research behaviours and needs Triggers and barriers for driving purchase Solutions Brand Tracking Customer Experience Path to Purchase Marketing Mix Modelling Innovation Acceleration Industries Retail CPG/FMCG Media Telecommunications Hospitality About us About Us Careers Press Investor Relations Security GDPR Security Privacy Policy Resources Latest news Customers Client Login Solutions Customer Experience Marketing Analytics Innovation Acceleration About Us About Our difference Investor relations Thought Leadership Contact us Copyright © Nepa, All Rights Reserved. Made in Sweden CONTACT We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Cookie Settings Accept All