REPORT Forrester's Now Tech — Digital Asset Management For Customer Experience, Q2 2021 Get the report Team Brand Management For brand managers, protecting brand integrity and reputation are top priorities. Growing brand trust, value, and recognition starts with making the right brand assets accessible, communicating clear guidelines, and enabling on-brand re-use. Only when brand assets are centralized, can they be distributed to internal and external parties in a consistent, efficient way. Book a demo How Bynder helps with brand management Control content usage Boost brand reputation Drive brand consistency THE CHALLENGE There is little control over what assets are being used in the market. OUR SOLUTION Control content usage Easily keep track of the latest versions, define access and usage rights in the DAM so everyone always has access to the right digital assets. Use metadata and tags to clarify which assets are for which channel and each asset's intended use so everyone is on the same page. Use metadata to document asset usage terms, and set automatic go-live or expiration dates on key brand assets. Learn more about DAM THE CHALLENGE Releasing incorrect or off-brand content risks brand reputation. OUR SOLUTION Boost brand reputation Create on-brand content in seconds with Bynder's Digital Brand Templates. Quickly approve or reject assets in Creative Workflow, and publish or replace content instantly in the Bynder DAM. Learn more about Creative Workflow THE CHALLENGE Not everyone knows your brand rules. OUR SOLUTION Drive brand consistency Easily share Brand Guidelines with all relevant stakeholders so everyone understands how to use your brand's assets. Your brand assets and the guidelines on how to use them can all be found in one place with Bynder, making it easy for you and your colleagues to always use the correct branding assets in the right way. Learn more about Brand Guidelines 14k+ assets stored 100+ users (and growing) Branding consistency helps us create more brand equity across the globe. People recognize our brand — and having the right people, processes and technology in place enable that global brand recognition. Read their story What is brand management? Brand management is an all-encompassing term to describe marketing techniques and approaches for boosting the overall value and reputation of a brand and its products over time. When done right, an effective brand management strategy helps to establish and engage with a loyal customer base who will perceive a brand and its products positively, ultimately driving bottom-line revenue and higher brand equity. Show more Suggested content for brand management REPORT 2020 State of Branding Report Uncover the thoughts, challenges, and priorities of 1,000+ brand professionals in 2020. Read more E-BOOK Brand management software for dummies Brand Management Software for Dummies, Bynder & Wiley special edition by Stephanie Diamond & Emily Kolvitz Download via the chatbot GUIDE Quick guide: Scale branding consistency across global markets with Brand Guidelines See how you can create digital-ready, future-proof brand guidelines with Bynder. Read more Curious how Bynder can help your team? Our in-house experts can walk you through everything you need to know. Book a demo Free 30-day trial COMPANY About Bynder Careers Press and media Contact Webdam Studio OnBrand Legal Bynder & GDPR Bynder & CCPA Status Roadmap Security Technical Developers Portal Features Index Glossary Subscribe to our monthly newsletter Sign up Copyright 2021 Bynder All rights reserved. Terms of Service | Privacy Policy | Cookie Policy | Cookie Settings | Responsible Disclosure Policy We use cookies Welcome! With your permission, we would like to use cookies to personalize your experience, analyze how you use our website and assist in our marketing efforts. If you click on "Accept all cookies" you agree to the use of these cookies. If you wish to choose the cookies you want to enable, press "cookie settings". Find more information in our privacy policy and cookie policy. Allow all cookies