HOME ABOUT CAPABILITIES WORK RESOURCES CAREERS CONTACT US FUNIMATION CASE STUDY Goal An anime OTT platform enlisted Direct Agents omni-channel service with the goal to acquire trial sign-ups at a lower CPA with a set budget across Paid Social, Paid Search, & Programmatic Channels Process Overbuild accounts to allow for ease in scale, ramp up, & optimizations/refinements. Paid Search templated a massive build, targeting every show they have available (400+). Social built out 18 audience buckets, with multiple ad copy tests conducted in each ad set (static, carousel, video). Results Let’s Work Together GET IN TOUCH STAY IN TOUCH Our full-service digital marketing agency innovates and specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. CONTACT US TERMS & CONDITIONS PRIVACY POLICY

HOME ABOUT CAPABILITIES WORK RESOURCES CAREERS CONTACT US CW SEED CASE STUDY A subsidiary streaming service of CW network launching their ad-supported streaming services Goal Increase brand visibility and engagement on the platform in order to gain market share to other AVODs How We Did It PART I: Based on deep dive audit that showed audience preference to mobile devices, created a user journey where audiences start with mobile then transfer to desktop or TV PART II: Implemented Google Analytics, Branch and developed a proprietary system to track and understand engagement into user signal metrics for TV shows Results Let’s Work Together GET IN TOUCH STAY IN TOUCH Our full-service digital marketing agency innovates and specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. CONTACT US TERMS & CONDITIONS PRIVACY POLICY