€ $ DKK News / Praise Products / Bikes / Accessories Design / Designer info / Design philosophy Design Imagine the ideal city. If you're like us, that city is clean, peaceful, stunning. No less energized than the urban environments in which we currently thrive, but more pure, and more in tune with the natural world. That dream is what drives us in the creation of our urban-landscape-changing bikes. Our goal is to create a paradigm shift in the way society imagines transportation. To compete directly with cars by constructing bikes that are so beautiful that they imbue our cities with new meaning, even as they make us healthier, happier, and more connected than a car ever could. Simply put, our bikes—and the people who ride them—have the ability to transform the world into a more beautiful place, and blend our dreams for the future with the needs of the present. Our bikes are meant to usher in a new age in city living. All it takes is one look—and one ride—to understand the difference we can make, as bike, rider, and design become one. Designer Info The Biomega design tradition clearly originates from Scandinavia, even though not all the designers are Scandinavian. A lot of work has gone into staying true to a clear urban essence, simple appearance and simple Human-Machine interface. The design work is consistently perfectionist throughout the product line and fully in tune with the design philosophy. Biomega is the first design company to dedicate its resources to the bicycle and to turning it into a pure design product. We are committed to designing the perfect urban bike and exploring its frontiers. All designers involved with Biomega work towards excellence and use the four design principles: INTEGRATION, DRIVABILITY, DURABILITY and VISIBILITY. Yet every designer has his or her own approach to the perfect urban bicycle. Marc Newson was the first designer to work for Biomega. His futuristic, technically rigorous and serial approach to design has influenced the design language of Biomega. Jens Martin Skibsted and his design group KiBiSi have been equally influential because of the sheer number of product designs and his unique creative direction. Beatrice Santiccioli, then Apple’s colour expert, selected the original colours for Biomega's bicycle collection. Biomega's initial design quest was to create a sense of optimism within sustainable transport. Jens Martin Skibsted / Kibisi “For the Biomega brand I’ve tried to make instant classics. This might sound a little far-fetched, but I think you can discipline yourself to have a certain eye for the phenomenology of an object and reproducing the essence of that object in a specific design for your time and surroundings, without it losing its appeal over time—contrary to being an object of fashion.” - Jens Martin Skibsted Jens Martin Skibsted is a designer and design philosopher. He’s the founder of Biomega, and KiBiSi, a leading Scandinavian product design group. His bicycle designs feature in the permanent collections at the Danish Design Museum, MoMA, Le CNAP and SFMoMA. Jens Martin Skibsted was honored as a Young Global Leader by World Economic Forum and has received numerous awards and distinctions. He has spoken at Davos, DLD, Design Indaba and TED. He is the Vice-Chair of World Economic Forum’s Global Agenda Council on Design Innovation. He is a published author and a guest blogger for Fast Company. KiBiSi was founded in Copenhagen by Lars Larsen, Bjarke Ingels Group and Jens Martin Skibsted. Each partner contributes with intelligence and experience from within his specific field providing KiBiSi with cutting edge knowledge and knowhow within the fields of architecture, design, furniture, electronics, transportation, contemporary culture and lifestyle. Marc Newson “I approached both bikes as an exercise in joining the dots and looked for the simplest form that was able to do this, to connect the headset to either the bottom bracket or seat and then to the rear wheel. Also, it was of huge importance to me to lose all the superfluous shit and hide all the ugly bits, like the cables.” -Marc Newson Marc Newson has been described as the most influential designer of his generation. His clients include a broad range of the best known and most prestigious brands in the world. He is currently the Creative Director of Qantas Airways. Marc Newson was included in Time Magazine’s 100 Most Influential People in the World and has received numerous awards and distinctions. He was appointed The Royal Designer for Industry in the UK, received an honorary doctorate from Sydney University, holds Adjunct Professorships at Sydney College of the Arts and Hong Kong Polytechnic University, and most recently was made CBE by Her Majesty Queen Elizabeth II. His work is present in many major museum collections, including the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Design PHILOSOPHY As combustion, congestion and people are clogging up our cities Biomega forms part of a countermovement. Biomega believes in clean and effective urban mobility. Biomega is about commuting effectively and in style within the city environment. Style matters because style counters style, and cars are often about personal expressions of style. The city needs cars like a fish needs a bicycle, because you can’t use a car’s speed in heavy traffic; they pollute, cost and kill. Being active in the city challenges your equipment in different ways than the country. In the city you are constantly accelerating and braking between traffic lights. This means that a whole host of new bi-polar functionalities are needed. This is where Biomega comes in with new functions and new style. To outcompete cars Biomega believe four design principles are needed: INTEGRATION: Making our gears, cables, head covers, brakes and transmissions work together seamlessly. Protecting and embellishing our holistic bikes. DRIVABILITY: Our bikes are user-friendly and built for city life. How? With new power transmission systems, continuous gears, slick tires, dynamic and purpose specific geometries and our vaunted steel- feel. DURABILITY: Our bikes are engineered to perfection with long-lasting, low-maintenance anodised aluminium and stainless-steel parts. VISIBILITY: We got the world's top designers—like Marc Newson and KiBiSi—to design our bikes, so you won't only stand out to car drivers with our reflectors or nightglow technology—you'll stand out among the chicest urban populations in the world. We quite simply aim to make the best city bicycles in the world. Get in touch / Dealers / Newsletter / Job openings About / Philosophy / History Cart / Checkout 0