Advertisers Publishers Creators Formats Platform Company Blog Support Login Contact Us VIRALIZE BLOG Press Coverage: Viralize Debuts Inline Autoplay Video for Mobile Web Florence-based video tech platform Viralize has unveiled new mobile video player technology that supports inline autoplay functionality without full-screen video player take-over on the mobile web. The proprietary player can deliver autoplaying in-line video on iOS and Android devices, enabling video ads to function exactly the same on mobile browsers as they do on desktop computers. The company’s existing video ad formats have all been updated and equipped with the new video player, and the firm is hoping that publishers will take advantage of the increased opportunity to monetise their mobile web traffic without interrupting the reader with user-initiated or full-screen video play. The mobile player is 100 per cent VAST compliant, and ensures full compatibility with most RTB exchanges and programmatic inventory, as well as supporting viewability tracking to ensure transparency. “We have witnessed an explosive growth in mobile device usage and video ad spending over the past few years as smartphones and mobile web access has become fundamental in our daily life,” wrote a Viralize spokesperson in a blog post announcing the technology. “Major players such as Facebook and Twitter have recently made big pushes towards in-app video autoplay. During autoplay testing, Twitter said users were 2.5 times more likely to prefer autoplay videos over other viewing methods, while brands saw a seven time increase in completions of promoted video views. “Viralize now offers a solution for web advertisers and publishers who want to expand their video possibilities beyond mobile apps, without limitations, throughout the mobile web.” Article written by Tim Maytom, Mobile Marketing Magazine, July 2, 2015 2 • jul • 15 Tim Maytom, Mobile Marketing Magazine Press Coverage, News Search for: CATEGORIES Advertisers (3) Press Release (3) Publishers (4) Press Coverage (11) Creators (2) News (15) Events (1) Press (3) Viralize tips and news delivered to your inbox Sign up to start receiving a weekly selection of articles, news and resources SUBSCRIBE Subscribe via RSS ARCHIVES October 2016 (2) September 2016 (1) August 2016 (1) July 2016 (1) June 2016 (1) October 2015 (1) July 2015 (2) June 2015 (5) April 2015 (3) March 2015 (1) December 2014 (1) FOLLOW US Twitter Follow @Viralize Facebook ABOUT VIRALIZE Viralize is a video technology platform that supports the professional needs of video Advertisers, Publishers, and Creators, providing easy, reliable, and adaptable solutions built on state of the art technology. Viralize was founded in 2013 in collaboration with the startup studio, Nana Bianca, and is based in Florence, Italy. LATEST TWEETS RT @eMarketer: 4. #Mobile is at the center of both display and video #programmatic spending: https://t.co/pQq5qZeFSK https://t.co/4vWmGhj16s145 days ago RT @IABItalia: Una mattinata intensa a #iabforum! Ecco i temi più discussi ⬇️ Grazie a @Digimind_IT https://t.co/RBOvDg2O65149 days ago RT @Manu_Gianni: Formati adv: cresce il video, vero motore del mercato, tornano i classified, domina la search #IABForum2016 @martavalsecch…150 days ago LATEST POSTS Press Coverage: Oustream, native and targeting are the keywords to evolve 19 • oct • 16 | Press Coverage: Rock Tv and Hip Hop Tv partner with Viralize to monetize online streaming 4 • oct • 16 | DMEXCO 2016: Meet with Viralize! 1 • sep • 16 | View all posts Plan your campaign Advertisers Contact us JOIN THE ECOSYSTEM Increase your revenue Publishers Join our network Monetize your content Creators Contact us SOLUTIONS Advertisers Publishers Creators PLATFORM Our Technology Ad Formats Viewability COMPANY Blog About Viralize Team Press Center Careers Contact Us POLICIES Terms of Service Cookie Policy NEWSLETTER The best way to stay up to date with the latest news and information from Viralize. Viralize SRL - Via Ippolito Pindemonte 63, Firenze, Italia WE ARE SOCIAL Copyright © 2016 Viralize Srl • VAT IT06355790483 English Italiano