ABOUT SIRENA PRODUCTS CONTACT EXPERTISE BEYOND SEA LEVEL. The Strongest Partner in The Seafood Trade Sirena was founded in 1985 by the current owners, Peter Buhl and Steen Riber. Peter and Steen had years of experience in the seafood industry before they ventured into global seafood trading. Their understanding of the needs of fishermen and producers as well as retailers and consumers has helped them cultivate their strategic long-term relationships and build their business into the global leader it is today. STRONG SUPPLIER… The Sirena Group specialises in the global sales and marketing of North Atlantic frozen-at-sea products. We take pride in the strength of our relationships, having cultivated some of the longest-standing strategic partnerships – and friendships – with frozen-at-sea fishing vessels and processing plants all over the North Atlantic. We’ve done this by taking a straightforward, long-term approach to all of our activities and relationships. Our partners are some of the biggest players in the industry, and it’s no secret why: our long-haul commitment and seafood trading expertise. To our suppliers, we offer long-term marketing agreements and exclusivity that guarantees exposure and the swift movement of product. To our customers, we are able to offer large volumes and consistent, on-time deliveries. We’re able to achieve all of this with our deep global seafood trading expertise, based on more than 30 years’ experience developing and opening fishing markets around the world. We are the worlds largest exporter of Cold-Water Shrimp & Snow Crab We are among the leaders within Cod, Greenland Halibut, Lobster & Saithe We have access to great quantities of several other key seafood species OUR GROUP COMPANIES. MARIS SEAFOODS Maris Seafoods is a UK seafood marketing company with offices around England. They procure globally from a range of accredited producers and distribute all forms of longline, trawled and FAS whitefish nationwide. Maris delivers to an exciting and diverse customer base ranging from processors, retailers, wholesalers, food service specialists and the fish-frying industry. Maris represent the brand, Norfisk. The main products are Atlantic Cod and Haddock. WHITECAP INTERNATIONAL SEAFOOD EXPORTERS Whitecap International Seafood Exporters is a fast growing seafood marketing company that markets for the finest seafood producers in the world. Whitecap represents the following brands: Luxury, Acadian, Port Royal, and La Mariniere. The main products are Coldwater Shrimp, Snow Crab, Lobsters and Scallops. PROUD TO CALL PARTNERS. LABRADOR FISHERMEN’S UNION SHRIMP COMPANY LIMITED Sirena and Labrador Fishermen’s Union Shrimp Company Limited have been in cooperation and partnership for almost two decades. The partnership includes products from in- and offshore quotas, and from plants, trawlers, and gillnet vessels. M.V. OSPREY The Northern Osprey is a modern off-shore Shrimp harvesting and production trawler. The vessel has a capacity of 900 tons of finished products and fishes in Labrador waters catching high-quality North Atlantic Coldwater shrimp. Sirena has an exclusive marketing agreement with M.V. Osprey and is marketing all of their products worldwide. QIKIQTAALUK FISHERIES CORPORATION Qikiqtaaluk Fisheries Corporation is a fully owned Inuit birthright development corporation – a subsidiary of the QC Group of companies. Created in 1983, QC’s mission is to provide employment and financial opportunities for the Inuit region. QC is the sole owner of the multi species harvesting vessel SAPUTI, with quota on Coldwater Shrimp and Greenland Halibut. VESSEL PARTNERSHIPS. Our Seafood Is Highly Exclusive Quality Products NORTHERN OPSREY. MORE INFORMATION THE REAL TASTE OF THE SEA: Our state-of-the-art vessel is a full factory freezer trawler that catches, processes, packages and freezes shrimp, ready for market. SAPUTI. MORE INFORMATION LEADING THE NUNAVUT FISHERY: Qikiqtaaluk Corporation (QC) was the first Nunavut company to become involved in the commercial offshore fishery in Canada. With its 1.5 offshore shrimp licenses, QC has been active in the fishery since the 1980s. BELLE ISLE BANKER. MORE INFORMATION INDUSTRY LEADER IN NEWFOUNDLAND & LABRADOR’S FISHERY Sister ship to the Nain Banker, the Belle Isle Banker fishes for Greenland Halibut. MERSEY PHOENIX. MORE INFORMATION SAILING UNDER THE CANADIAN FLAG: Mersey Phoenix harvests and produces high-quality Northern Atlantic Cold-Water Shrimp. MERSEY VENTURE. MORE INFORMATION CANADIAN SHRIMP & COD FREEZER TRAWLER Mersey Venture harvests and produces high-quality Northern Atlantic Cold-Water Shrimp & Atlantic Cod. “I KNOW SIRENA AS A VERY TRUSTWORTHY PARTNER, WHO HAS ALWAYS ACHIEVED GREAT MARKETING RESULTS IN ALL MAJOR MARKETS FOR OUR TURBOT (GREENLAND HALIBUT) AND COLD-WATER SHRIMP” – Jerry Ward, Director of Fisheries, Qikiqtaaluk Coorporation NORCOD Sirena Group are partners with the world’s only commercial scale cod farm located close to Trondheim, in the cold waters of the Norwegian Sea. Sirena Group have an exclusive marketing agreement with Norcod and are distributing all of their products worldwide. Sirena are also a majority shareholder of Norcod. ABOUT NORCOD PRODUCTION FACILITIES ALL OVER THE WORLD. Sirena has factories and cold stores centrally located close to a number of ports all around the world. As soon as the landings arrive, they are brought directly to the cold store or to the factory for further processing (primarily filleting) or repackaging if needed. To cater for our large volume of exports to world markets, we have established a close partnership with several factories in China, where the all-important processing of our raw materials takes place. OUR QUALITY CONTROL CHECKPOINTS. FROM THE SEA Our fishing and production processes take place on highly modern trawlers and vessels. Immediately after the catch, the seafood is processed, packed and frozen to -21°C. It is then stored on board the fishing vessels until discharge. LAB TESTING All seafood products are also tested by our local QC staff in an external laboratory, both before and after processing. This ensures that our own quality and microbiology standards are strictly adhered to. AT THE PLANT In all our plants, we have implemented a Quality Control programme with specific microbiology and cleaning tests, performed by the in-house QC staff. The QC programme includes supervising the thawing of fish, checking the quality of the raw material, and supervising production and loading. We only work with plants that are EU and HACCP approved and certified by one or more of the following: MSC, BRC and IFS. SERVICE AND DELIVERY When the tests are completed and results have been approved by the laboratory, the products are ready to be shipped. Our in-house logistics team takes over and ensures that all the required documents are issued for the customer. Transports are followed closely by our logistics team until they arrive safely at their destination. SUSTAINABILITY We are MSC certified and have strong policies in place to secure that all of our products are sustainable. We believe in protecting the oceans to safeguard the future of our business and the planet. SIRENA GROUP HEAD OFFICE Egebaekvej 98 i DK-2850 Naerum Denmark PHONE +45 7027 6510 OUR OFFICES SIRENA HEAD OFFICE MARIS SEAFOODS WHITECAP INTERNATIONAL OTHER OFFICES OUR PRODUCTS ALL PRODUCTS COLD WATER SHRIMP GREENLAND HALIBUT ATLANTIC COD HADDOCK CANADIAN SCALLOPS VESSELS NORTHERN OSPREY SAPUTI QFC BELLE ISLE BANKER NAIN BANKER MERSEY PHOENIX MERSEY VENTURE LEGAL CODE OF CONDUCT MSC CERTIFICATE SMILEY REPORT PRIVACY ANTI-BRIBERY & CORRUPTION © 2022 Sirena Group A/S