SOLUTIONS EXPERTISE TECHNOLOGY ABOUT INSIGHT & OPINION LOGIN COUNTRY About Us HOW WE STARTED Map of Ag was founded by New Zealand farmer Forbes Elworthy as a spin-out from his agri portfolio investment business to meet a growing need for data-driven insights into farm performance. Incorporated in 2015, we have since acquired a number of businesses (Precision Prospecting in 2016, The Evidence Group and Precision Decisions both in 2018, and Rezare Systems in 2020). We now number 120 people across the UK and NZ. WHERE WE’RE HEADING Our focus is on creating the leading data permissioning platform so farms and industry can find, access, interoperate, re-use and above all control how and where their data is used. The platform will underpin an ecosystem of innovative data-driven solutions – proprietary and many more third-party – that drive productivity, efficiency, transparency and Net Zero. WHY IT MATTERS By 2050 there will be nearly 10 billion of us needing to be fed. But that food can no longer come at the expense of the planet. Our belief is that data is one of the keys to unlocking sustainable food production. Our vision – to be the most trusted global data platform connecting farms and industry – is focused on making reliable, trusted and permissioned data available today for a better tomorrow. GET IN TOUCH WHAT WE DO Platform Products Services Expertise Technology GET TO KNOW About Us Meet the team Work With Us ISO 27001 LET’S CONNECT Contact Us LinkedIn Facebook Twitter Instagram Web design by © 2021 Map of Agriculture Group Ltd PRIVACY POLICY | TERMS & CONDITIONS | COOKIES

SOLUTIONS EXPERTISE TECHNOLOGY ABOUT INSIGHT & OPINION LOGIN COUNTRY Net Zero Planning CARBON FOOTPRINT CALCULATION We have created a leading data-driven model for calculating the carbon footprint that works from automated data feeds to provide higher resolution emissions calculations and enhanced management insights. Working in concert with our data platform, our model combines farm activity and other relevant data to provide an out-of-the-box calculation to baseline a farm’s carbon footprint and to facilitate positive on-farm interventions to make improvements. CONTACT US GET IN TOUCH WHAT WE DO Platform Products Services Expertise Technology GET TO KNOW About Us Meet the team Work With Us ISO 27001 LET’S CONNECT Contact Us LinkedIn Facebook Twitter Instagram Web design by © 2021 Map of Agriculture Group Ltd PRIVACY POLICY | TERMS & CONDITIONS | COOKIES