Home Innovation Innovation Innovation and New Product Development At Waddington® Europe we feel that we can influence the plastic agenda in the UK and Europe by developing product solutions that are best suited to their applications. This means optimising plastic weight, protecting food from unnecessary waste and ensuring the consumer experience is memorable for the right reasons. Our in house design, development and technical facilities mean we can build partnerships with our customers and suppliers to bring this aspiration to reality and move the dial on consumer perception of plastics in packaging. We innovate by encompassing food safety and environmental policies, engineering constraints, weight optimisation and aesthetics into every pack to ensure best practice across the value chain for your packaging requirements. MONOAIR™ Introducing our new 100% mono-material protective soft-fruit punnet, thanks to its revolutionary MONOAIR™ cushion technology. Read more… Decorative sleeves Branding and recycling information can now be displayed via our patented separable decorative sleeve options for easy/obvious recycling. Read more… Seasonal packaging Seasonal or holiday celebrations are times for taking your packaging creativity to the next level. Read more… Hot Fill rPET Introducing our pioneering new high clarity hot fill rPET. Read more… TamperVisible® Introducing our revolutionary new food packaging solution TamperVisible®. Read more… Everview™ Everview™ is our super high clarity material which also complies with the UK plastic tax legislation coming into force in April 2022. Read more… Eco Blend™ These innovative products bring to life the ideal practice behind a truly circular economy, keeping plastic away from landfill by turning today’s discarded bottles, pots, tubs and trays into tomorrow’s packaging. Read more… Mono film seal For meat, fish, poultry and fruit produce packaging, sealing efficiency is key to ensure the packed product remains fresh and safe for the consumer to eat. At Waddington Europe, we have tray material options to ensure the sealing process is fast and effective. Read more… Detectable packaging To achieve a premium look with food packaging, carbon black colourants have often been the traditional route to achieve a deep colour and stand out on shelf. Read more… Barrier pack Ideal for ambient on-shelf packaging and long shelf life packaging. Waddington Europe’s barrier material is a PP laminate with a less than 5% addition of the barrier layer. Read more… In mould cut Where Automation in your filling line is a prerequisite for success, we can specify in-mould cut manufacture for your packaging. Read more… Dosing Packs Our new 100% Post-Consumer Waste rPET dosing packs are a great innovation in the fight against food waste. Read more… Waddington® Europe is a proud Novolex brand. Novolex is a leading provider of packaging and foodservice products for a range of industries through choice, innovation and sustainability. 2 World Class Recycling Facilities 6 Countries 62 Locations 10,000+ Employees Download our Sustainability Report Locations Waddington® Europe Milton Keynes 37-39 Burners Ln, Kiln Farm, Milton Keynes MK11 3HA Phone: +44 1908 260900 Waddington® Europe Arklow Avoca River Park, Arklow, Co. Wicklow, Ireland Y14 NX44 Phone: +353 402 41234 Waddington® Europe Bridgwater Brue Ave, Bridgwater TA6 5YE Phone: +44 1278 410160 Eureka Caterware B.V. Schaapherderhof 9 2988 CP Ridderkerk The Netherlands Phone: +31 (0)85 049 9900 Eco-Products Europe Schaapherderhof 9 2988 CP Ridderkerk The Netherlands Phone: +31 (0) 85 049 9900 Burrows Netherlands BV Klarenanstelerweg 7 6468 EP Kerkrade The Netherlands Contact Us Copyright © Waddington® Europe 2021. All rights reserved. Modern Slavery Act Statement GDPR Cookies Ethical Trading Terms and Conditions We use cookies that help our website to function, to provide the best user experience, to track and analyse how you interact with our website and also to personalise content and ads. You can read more here. Use only necessary cookies Allow all cookies