IS RETURN Leroy merlin The client as the germ of digital transformation REAL MADRID TIME The keys. Catalyst of digital transformation: Central Purchasing, HR, Marketing, E-Commerce and Services. Towards the omnichannel experience: the figure of the seller as a brand ambassador in all channels. A new vision on the relationship with the client: in which he plays a role as a collaborator of the brand. In mid-2014, Leroy Merlin decided to give his clients a leading role in the business strategy and launch a community where they could extend their services in an omnichannel environment. For this, he hired The Cocktail and since then, we have designed and launched the Community to clients, employees and strategic departments for the Leroy Merlin business, redefining their relationship with clients who until now had only been asked to do thing in relation to the brand: buy their products. En la creación de la Comunidad Leroy Merlin, tuvimos en cuenta el posicionamiento de Leroy Merlin como líder experto en su sector para aprovechar el conocimiento interno de sus vendedores convirtiéndolo en el eje central de la estrategia. Este contenido, permite a Leroy Merlin desarrollar puntos de contacto con sus clientes en territorios inexplorados hasta ahora. VER ONLINE Más proyectos Anterior Real Madrid Siguiente El Tiempo Madrid · España C/ Salamanca, 17 28020 Madrid Tel. +34 91 567 06 05 Fax. +34 91 141 36 91 Oviedo · España C/ Pedro Antonio Menéndez, 1 Escalera 1, 1° 33004 Oviedo Tel. +34 985 22 12 65 D.F. · México C/ Lago Alberto, 319, Piso 15 Colonia Granada 11520 Ciudad de México Tel. +52 55-1500-0067 Bogotá - Colombia Av. Cra. 9 #101-67 - Piso 3 Oficina 301 Edificio NAOS Bogotá DC - Colombia Tel. +57 1 756 11 01 The Cocktail facebook twitter linkedin youtube instagram flickr ®2018 · THE COCKTAIL GLOBAL, PART OF WUNDERMAN GROUP THE COCKTAIL VENTURES AVISO LEGAL POLÍTICA DE PRIVACIDAD POLÍTICA DE COOKIES CÓDIGO DE CONDUCTA This website uses cookies to offer our content and perform analytical tasks. You can check our cookie policy here . TO ACCEPT REJECT