Support Login Identity Solutions Clients Industries About Resources Blog Marketing Solutions > Customer Analytics A Holistic TV Analytics & Attribution Solution To request more information Contact Us Linking TV Measurement to Digital Attribution TV advertising is evolving. From linear viewers to over-the-top streamers, cord-cutters to cord-nevers, and everyone in between, content is consumed in more ways and on more platforms than ever before. But with more available TV inventory comes more disparate data sources, and with more addressability comes higher CPMs. So how can marketers understand the total impact of their TV advertising and ensure they are getting the most return on their buys? Neustar’s Unified Measurement Solution now empowers marketers to granularly measure TV impressions at a household level and quantify the true impact of TV advertising across the entire customer journey. Neustar’s Unified Measurement Solution offers brands a complete and holistic view of their omnichannel marketing, treating TV impressions as just another addressable channel within their media mix. In addition to strategically measuring the brand and sales impact of TV for annual and quarterly planning decisions, marketers can measure TV buys with the addressability of online marketing to make granular investment decisions across network, daypart, program, creative and campaign, and make near real-time omni-channel optimizations. Gain Greater TV Intelligence Download Solution Sheet Neustar TV Solution Differentiators Connect holistic identity to household-level TV exposure data along consumer journeys: Linear, Addressable, and OTT. Measure and optimize the short- and long-term impacts of your marketing across all channels, including TV at its most granular level. Activate TV intelligence through our Identity DMP. Identify, build and activate predictive audiences based on granular journey-based behavior. TV Analytics Partners Understand the Impact of TV Across Your Media Mix Neustar connects granular TV exposure data to people-based marketing intelligence solutions with Neustar’s authoritative identity Report How TV Attribution Can Unlock Better Advertising Success The latest wave of digital transformation within TV is fueling growth for both brands and television networks alike. In this joint report from iSpot.tv and Neustar, discover the 4 key priorities your company needs to embrace to take advantage of these new opportunities to deliver business outcomes. Download Report iSpot.tv Integration Webinar Linking TV and Digital Attribution: A True View of Cross-Channel Performance Marketers can find it difficult to evaluate the impact of TV ads on sales and digital behavior. Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV. Watch Webinar Let's Connect Learn How Your Company Can Benefit from the Power of Trusted Connections. Contact Us Give us a call 1-855-898-0036 Marketing Solutions Fabrick™ Customer Analytics Customer Experience Customer Intelligence AdAdvisor Risk Solutions TRUSTID Fraud Solutions TRUSTID Compliance Solutions TRUSTID Contact Center Solutions Communications Solutions Trusted Call Solutions Business Listings Carrier Provisioning Global Numbering Insights Security Solutions Application & Network Security DNS Services Security Intelligence Web Performance Management Professional Services Industries Clients Resources Blog About Us Leadership Careers News & Events Partners Contact Us Neustar Headquarters 1906 Reston Metro Plaza Suite 500 Reston, VA 20190 571-434-5400 Product and Sales Inquiries: 1-855-898-0036 Customer Support: 1-844-NSR-CUST Privacy Support: 1-844-638-2878 Copyright ©2021 Neustar, Inc. All Rights Reserved Privacy (Updated 9/14/21) Your Ad Choices Privacy Choices Do Not Sell My Personal Information Legal Sitemap Payments X Cookies: This site and all .neustar TLD sites use cookies and other technologies to provide an optimal web user experience. By continuing without changing settings, you agree to our use of cookies. Disabling cookies will restrict usage of our shopping cart. To learn more, please read our Neustar Cookie Policy. Continue Turn Cookies Off