English Italian THE COMPANY BRANDS OUR PRODUCTS POETRY ON THE TABLE NEWS CONTACTS Olita, the fried food specialist The story of Olita is linked to the food company Star - born in Brianza in 1948 - to which we owe some winning insights into the habits of Italians in the kitchen, launching on the market: the stock cube, conceived in the 1950s and became the true symbol of the brand; in 1962 the first ready-made sauce packaged; the first tea in a filter bag; and precisely Olita, the various seed oil launched in 1963 with the famous yellow three-pointed fork depicted on the label. Absolutely innovative products for the time that allowed the Star to establish itself, in the following decades, as a food company symbol of the Italian tradition in the kitchen. It is the time of the first commercials on TV with Carosello, of the prize sales and of the points collected. In 1970 Olita presented two new products, peanut oil and sunflower oil, launching “the magnificent recipe book” and the “Truth is raw” campaign for use raw and cooked. The real strength of Olita, as reported in a 1974 advertisement in print, is “the happiest blend of various oils”. The memorable slogan "L'Olita mio" dates back to 1985, which will eventually identify the product making it familiar to Italians. In 2006 the Italian-Spanish group Gallina Blanca Star was born which in 2012 will sell the Olita brand to the Oleifici Mataluni. The label with the three-pointed fork, which has always been a specialist in frying, thus returns to being completely Italian and today enriches the brand portfolio of Olio Dante SpA Historical Videos Discover the Olita line Olita Frying © 2019 Olio Dante SpA • VAT number 12625121004 All rights reserved PRIVACY POLICY • COOKIE POLICY This website uses cookies to manage, improve and personalize your browsing experience on the website. For more information on how we use cookies and how to remove them, you can consult our Cookie Policy . You consent to our cookies if you continue to use this website. I AGREEI DO NOT AGREE