About us Property Investors News and Media Responsibility Contact Search Key facts Our strategy How we flex operational risk What we do Joint ventures Case studies Our history Our people Governance overview Awards Home About us Share this Facebook Twitter linkedIn Email Our strategy “Our focused business model is all about repositioning properties to unlock their full potential. When combined with the effective reading of the property cycle, in a market we know inside out, we deliver attractive long-term returns for shareholders.” Toby Courtauld, Chief Executive Our business model The core principles of our model are: 100% central London portfolio: West End focus Reposition properties let off low rents through lease structuring, refurbishment and re-development Flex operational risk through property cycle Maintain low financial leverage Deliver superior returns by seeking to outperform our KPI benchmarks Underpinned by our unique combination of attributes: Our people Experienced management team supported by specialist in-house asset management, development, investment and finance teams. Incentivised to deliver strong total returns for shareholders and outperform our KPI benchmarks. Entrepreneurial and collegiate culture with disciplined approach to risk management and effective governance structure. Read more about our people Our portfolio One of the largest commercial portfolios in the West End. We acquire unloved assets in strong locations with angles to exploit and reversionary potential to capture. Every property has a detailed business plan reviewed quarterly. Our development activity improves both the local environment and public realm. Active capital recycling when value has been maximised: typically rotate 10-20% of the portfolio every year. See our case studies Our capital structure Consistently strong balance sheet and conservative financial leverage. Low cost, diversified debt book. Disciplined allocation of capital through analytical, risk adjusted IRR decision making. Effective use of joint ventures. Tax efficient REIT structure. See our debt information section Our relationships Intense customer-focused approach to understand tenants' needs. High tenant retention, low vacancy rates, diverse tenant base. Deep relationships with key suppliers (including contractors, debt providers and advisers). Positive engagement with local authorities, planning departments and local communities. See our sustainability section Flexing operational risk Read more about how we flex operational risk See how we read the property cycle Key performance indicators Key metrics that we focus on to run the business Read more about our KPIs Risk management Read more about how we manage risk © Great Portland Estates 2014 Privacy and cookies statement Terms & conditions Accessibility Sitemap