United States Client Login Solutions Insights News Center About Insights Content Type Article Case Study Infographic Podcast Report Resource Video Webinar Media 11-18-2021 Drama and sports bolster broadcast viewing in October, according to The Gauge According to The Gauge, Nielsen’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October. Media 11-15-2021 In uncertain times, continuous planning should be the new norm Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they’re trying to reach, connected planning and continuous planning. Media 11-10-2021 Deliver an immersive experience to sports fans The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports. Media 11-08-2021 Embrace change in your media planning: 3 pillars of effectiveness Marketers must treat planning as an always-on exercise and center each decision around the people they’re trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth. Media 11-03-2021 Share brand ownership by investing in content that resonates with your audience As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion by sharing ownership with consumers. Media 10-27-2021 Media is complex: Three pillars can simplify measurement for marketers As complexity in the media industry rises, Nielsen believes brands should focus on three key measurement pillars. Media 10-21-2021 How brands can tackle ad avoidance While brands shouldn’t abandon their traditional advertising strategies, they certainly do need tailored initiatives to engage with their audiences—especially as the media landscape fragments across platforms and services. Media 10-21-2021 Advertiser Playbook Brands must have a holistic understanding of the media landscape and a comprehensive picture of consumer behavior. From there, brands can develop advertising strategies that bypass existing and future challenges to ensure efficient, effective and data-driven business growth. Media 10-20-2021 Confidence returns in APAC’s media landscape—amid an era of influence The growth of the influencer market is incredibly complex, with influencers at every different level. The key to success is choosing the best roster of personalities and maximising the effectiveness of this roster. Media 10-14-2021 Redefining content strategy for influencer marketing Good content is always the foundation of any influencer marketing. These best practices still hold true: Content must be relatable and authentic. 1 2 3 … 162 Company Info About Nielsen Investor Relations SEC Disclaimer Careers News Center Responsibility & Sustainability Nielsen Panels Client Learning Press Room Contact Us Insights Articles Reports Podcasts Case Studies Top 10 & Trends How We Measure Webinars & Events Resources Newsletter Sign-up Solutions Audience Measurement Audience Outcomes Gracenote Content Services Privacy Statement Do Not Sell My Personal Information Terms of Use Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies