ABOUT THE NUMBER ONE TEQUILA IN THE WORLD EXPLORE The Original Instigator NO ONE HAS MADE TEQUILA LONGER. OR BETTER. In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since. DISCOVER OUR HISTORY A Perfected Process TRADITION IN EVERY BOTTLE. For over 250 years, Jose Cuervo® has been making tequila from the largest agave holdings in the world. The journey begins in the fields on the skirts of the Tequila Volcano. After seven years of maturation, the agave plants are harvested and their cores, or “piñas,” are sent to the La Rojeña distillery. There, they are roasted, grinded, and smashed. The resulting extract is placed into fermentation tanks. Finally, it is distilled and aged to perfection in toasted barrels. LEARN MORE Immerse Yourself In The Town Of TEQUILA Less than 40 miles from the city of Guadalajara you will find the town of Tequila, Mexico. Visit Tequila with Mundo Cuervo to learn firsthand the traditions, history and legends of this Mexican town. From witnessing the agave landscape leading into the town aboard the Jose Cuervo Express® to the La Rojeña distillery, experience the best of Tequila. PLAN YOUR TRIP TODAY Behold The Legend Of The MARGARITA The tale takes place in 1938 at Tail O' the Cock Restaurant in Los Angeles. There, head bartender Johnny Durlesser noticed a pretty lady at the bar one night, and then again another night. The third time he saw her at his bar, he wanted to make a drink to impress her. He grabbed the Cuervo, added a touch of sweet just like her... and the rest is history. MAKE YOUR OWN Story By: Cuervo SPIRITS OF THE DEAD Story By: CUERVO ZOOM BACKGROUNDS Story By: Cuervo DÍA DE MUERTOS: POMUCH, MEXICO Story By: SPIRIT OF SURFING CUERVO CHALLENGE EXPLORE MORE STORIES TEQUILA FACTS TERMS OF SERVICE PRIVACY POLICY CONTACT US COOKIES SETTINGS DO NOT SELL MY PERSONAL INFORMATION DRINK RESPONSIBLY CONNECT WITH CUERVO JOSE CUERVO® trademarks owned by Becle, S.A.B. de C.V. © 2021 Proximo, Jersey City, NJ. Please drink responsibly. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies