ABOUT US SimplyLEDs was founded in 2005 by Electrical Engineers with a desire to do something very different: Simplify LED Lighting. Designing and building high-performance LED lighting right here in the U.S., is only part of the equation; working together with our customers from start to finish, is the rest. We don’t just understand lighting, we engineer it. But we don’t just support you by supporting our products, we help support your project. By working with you, understanding your project, and then providing the expertise and support you need, we help ensure your project goes smoothly from pre-sale to post-install, the first time and every time; we simplify the process while minimizing your risks and maximizing performance. SIMPLYLEDS: IT’S NOT JUST OUR NAME, IT’S WHO WE ARE. OUR EXECUTIVE TEAM STEPHAN SCHMITT | PRESIDENT Stephan has been helping guide SimplyLEDs in multiple roles for more than 10 years: first as partner upon SimplyLEDs inception, then as board member, and now as President. With years of executive experience working for smaller companies and high-tech multinational corporations, Stephan has an established track record of driving innovative business and product strategies, as well as overseeing new market entries that have delivered growth and exceptional customer satisfaction. Comfortable across many cultures, businesses, and technologies, READ MORE → BOB DEELY | CEO Mr. Deely has considerable experience with start-up companies as well as large corporations: he was President & CEO of MetaGeek, LLC, specializing in PC based spectrum analyzers for the wireless networking industry; President of Ox/Gen, Inc., developing emergency oxygen systems; Principal Executive Director of In-System Design, responsible for helping guide the company through their acquisition by Cypress Semiconductor. At Cypress, Mr. Deely became the Managing Director of the Systems Product Development Group with locations in Idaho, Washington, California, and Bangalore, India. READ MORE → GEORGE TAYLOR | VP OF OPERATIONS Mr. Taylor joined Simply LEDs as a Managing Partner and Board member in 2012. He brings considerable breadth of experience to SimplyLEDs, LLC in the area of operations management. Prior to joining SimplyLEDs, Mr. Taylor was a Managing Partner of a Supply Chain Management and Operations consulting business. He founded this business following his retirement from Hewlett Packard Company after 29 yea READ MORE → TODD HUBBARD | VP OF MARKETING & BUSINESS DEVELOPMENT Todd’s minimalist approach to marketing has never been more at home than here at SimplyLEDs. “I’ve developed a clean consumer-driven approach. No small business should be subject to the standard crop dusting packages large marketing firms offer—it just doesn’t work.” Specializing in startups and product launches that need well-defined strategies, Todd has directed marketing programs for over 20 years in the areas of: Construction, Engineering, Financial Services, Retail, F & B, and Direct Sales. READ MORE → CASSIE GORRELL | DIRECTOR OF SALES Cassie is passionate about building relationships. With nearly 20 years in sales, she has honed the skill of consultation and becoming a real partner to her customers. That philosophy makes her a perfect fit with SimplyLEDs and our award-winning customer service. Finding the answer to satisfy any challenge is Cassie’s ultimate goal. She is committed to being a trusted advisor to her partners, adding value and expertise to their projects. If she doesn’t have the right solution to fit the desired outcome, she will help find it. That’s what being a true relationship builder is all about. READ MORE → OUR CUSTOMER SERVICE TEAM Charlie Wilkerson, R&D/Quality Manager Clint Martin, Procurement and Logistics Hannah Hubbard, Photometrics Toby Davis, Warranty Fulfillment Navigation Home Products About Contact Factory FAQS Contact 111 W. 34th Street Garden City ID, 83714 US Office: (208)-344-7533 Email: info@simplyleds.com Social Media