AMI+PARTNERS Media Auditing Done Right HOME NEWS CONTACT LOGIN Facebook is down. What should we do tomorrow? OCT 04 2021 0 As agencies scramble to make up for the fact that a large piece of their advertising budget is not live, the obvious course of action may be to increase their spend levels tomorrow. AMI forewarns to hold off on the budget increases because many advertisers would likely do the same, which will undoubtedly cause diminishing returns on your efficiencies. Through our audits, AMI reviews the agency and publisher’s daily spend, CPM, and CPA and determines how much spending has increased or decreased throughout the flight based on a moving average curve and its effect on the campaign performance. AMI finds that when spend is spiked in a short period, CPMs and other KPIs suffer, especially if the market is doing the same – in some cases up to 2X in a day. So, what should you do tomorrow? AMI suggests pacing your budget across the remainder of your flight evenly. Share this: TwitterFacebookLinkedInMore Posted inNews PREVIOUS Nielsen Accreditation Hiatus – What Does This Mean for Advertisers NEXT Facebook’s Continued Bad Behavior Leave a Reply SEARCH FOLLOW US RECENT POSTS Now TV vs. Nielsen November 15, 2021 Facebook’s Continued Bad Behavior November 6, 2021 Facebook is down. What should we do tomorrow? October 4, 2021 Nielsen Accreditation Hiatus – What Does This Mean for Advertisers September 10, 2021 Follow Us More Links Privacy Policy ami+partners copyright 2020 This website uses cookies in order to offer you the most relevant information. Please accept cookies for optimal performance. Yes, I accept CookiesPrivacy policy

AMI+PARTNERS Media Auditing Done Right HOME NEWS CONTACT LOGIN Facebook’s Continued Bad Behavior NOV 06 2021 0 At what point will advertisers stop rewarding Facebook with massive ad buys despite their continued bad behavior? We recognize Facebook is still a social media juggernaut, but their recent combined antics have left many advertisers with a sour taste in their mouths. Share this: TwitterFacebookLinkedInMore Posted inNews PREVIOUS Facebook is down. What should we do tomorrow? NEXT Now TV vs. Nielsen Leave a Reply SEARCH FOLLOW US RECENT POSTS Now TV vs. Nielsen November 15, 2021 Facebook’s Continued Bad Behavior November 6, 2021 Facebook is down. What should we do tomorrow? October 4, 2021 Nielsen Accreditation Hiatus – What Does This Mean for Advertisers September 10, 2021 Follow Us More Links Privacy Policy ami+partners copyright 2020