Client Results About News & Insights Contact Client Results / JLR Finding the perfect agency partner Ebiquity were a crucial part of the 'JLR pitch team'. They provided their technical expertise, ensuring delivery of a commercially strong outcome. But they also provided their experience, support, and camaraderie on the myriad of day-to-day matters that arose throughout the process. Matt Hotten Senior Manager, Global Communications, Strategy & Planning at Jaguar Land Rover CASE STUDY HIGHLIGHTS Addressed digital measurement, safety, viewability, and non-human traffic Negotiated improved media cost significantly with no quality compromise Evolved engagement model from "centre out" to "markets in" Objectives Leading motor manufacturer Jaguar Land Rover invests more than £500m a year in advertising, across 23 markets. The company decided to hold a media agency review for the first time in 17 years. It wanted to be sure it had the right partner to maintain the quality of its media spend but at reduced cost, particularly in digital advertising. JLR wanted: 100% transparency in media buying, strategic thinking on the challenges in the automotive market in the years ahead, improved cost and quality of media, and reduced cost of service. Highlights 1. Conducted end-to-end media agency review 2. Delivered 100% transparency across all media buys 3. Enabled JLR to secure same impact with reduced spend 4. Created measurement architecture all media chanels Download Case Study Get the full PDF which includes our approach and outcomes. Your Email Address By submitting your request, you agree to our Privacy Policy. Our Related Results View all case studies Audi Driving digital marketing excellence from the centre for Audi View Case Study Reckitt Accelerating Reckitt’s digital excellence journey View Case Study BT Optimising marketing budget allocation for BT View Case Study .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Find out more here Accept All Cookies Cookies Settings