5 Ashland Effects™ Home > About > 5 Ashland Effects Ashland enables its customers—in building & construction, energy, food & beverage, packaging & printing, paints & coatings, personal & home care, pharmaceutical & medical, transportation, and other industries —to add specific and valuable effects to their products. Whatever the application, Ashland designs, creates, and applies specialized chemistry in ways that amplify the efficacy, refine the usability, add to the allure, ensure the integrity, and improve the profitability of customer products and applications. Whether it is formulating breakthrough biofunctionals, molding indestructible truck beds, adding just the right level of foam, or creating the ultimate texture in hand lotion—We are always solving. Ashland employees Ron H. and Vivian B. always solving efficacy usability allure integrity profitability about industries investors products services sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2018, Ashland. All rights reserved.

Home > About > 5 Effects > Profitability > We know how you feel about paint. We know how you feel about paint. The average person thinks color when they think paint. But Ashland’s scientists are anything but average. They know that paint brand loyalty – a consumer’s willingness to continue buying from the same manufacturer – is often based on paint feel. Do-It-Yourselfers and professionals alike notice how the paint rolls on, how much effort it takes to apply, how it smoothly it covers with each stroke. The paint industry knew that this information could be valuable to their R&D, but they couldn’t measure it in an accurate, objective way. Read More > efficacy usability allure integrity profitability about industries investors products services sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2018, Ashland. All rights reserved.