What It Means: A Forrester Podcast The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. LATEST EPISODES Podcast Predictions 2022: Human Creativity Will Power Technology What It Means 7 days ago Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders — including one prediction that didn’t make the list. Listen Now Podcast Predictions 2022: How CX Can Shine In A Year Of Shortages What It Means November 11, 2021 “Shortage” will be the name of the game in 2022. CX leaders will have to help their organizations contend with out-of-stock products, understaffing, and unhappy customers. Senior Analyst Judy Weader and Researcher Sam Karpinski explain how CX leaders can shine during a difficult year. Listen Now Podcast B2B Buying Has Changed. How Should Marketers Respond? What It Means November 4, 2021 The B2B buying process has changed dramatically in recent years, and particularly during the pandemic. Are the changes permanent, and what should marketers do to adapt? VP and Principal Analyst Beth Caplow and Principal Analyst Barbara Winters provide insight on What It Means. Listen Now Podcast What’s Next For The CDO? What It Means October 28, 2021 In this preview of our upcoming Data Strategy & Insights event, data executives from TIAA and Humana discuss the challenges and opportunities facing the chief data officer today. Listen Now Podcast How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year What It Means October 21, 2021 Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success. Listen Now Podcast The Risks And Rewards Of Biometric Data What It Means October 14, 2021 Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Merritt Maxim and VP, Principal Analyst Andras Cser dive into the benefits and risks of biometric data. Listen Now Podcast Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022 What It Means October 7, 2021 To succeed in 2022 and beyond, B2B sales leaders need to transform and embrace the new digital normal. Vice Presidents Mike Pregler and Stephanie Sissler explain what that requires in this discussion of Forrester’s 2022 Planning Assumptions for sales executives. Listen Now Podcast Chasing The ROI Of Sustainability In Tech What It Means September 30, 2021 Did you know that the technology industry accounts for more than 1.4% of global carbon emissions? So what are industry players doing about it? In this episode, Analyst Abhijit Sunil and Senior Consultant Jan Sythoff discuss the efforts being made and the returns being sought. Listen Now Podcast Could The Chip Shortage Derail Your IT Transformation? What It Means September 23, 2021 The short-term impact of the chip shortage is clear to anyone who’s tried to buy something with a plug or a battery lately. But what long-term impacts should IT executives look out for? VP and Research Director Glenn O’Donnell provides insights. Listen Now Podcast A CISO’s Guide To Employee Empowerment What It Means September 16, 2021 What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal Analyst Jeff Pollard in this week’s episode. Listen Now Podcast Retailers: Here’s What To Expect During The 2021 Holiday Season What It Means September 9, 2021 Last year, US retail sales increased 8.3% year over year. What will 2021 bring? VP and Research Director Fiona Swerdlow explains what retailers need to know before the season starts on this episode of What It Means. Listen Now Podcast Solve Customer Mysteries By Uniting Quant & Qual What It Means September 2, 2021 Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst Brandon Purcell joins What It Means to discuss how blending these two types of research can solve customer mysteries. Listen Now Podcast The Why And How Of Co-Innovation What It Means August 26, 2021 In an era of digital sameness and disruption, leaders need to look beyond their own four walls to innovate. In this episode, Vice Presidents Matt Guarini and Ted Schadler discuss the benefits and logistics of co-innovation. Listen Now Podcast The Rising Cost Of Ransomware What It Means August 19, 2021 What’s driving the increase in ransomware attacks, and what can security leaders do to protect their organizations? Analysts Allie Mellen and Steve Turner provide insight in this episode. Listen Now Podcast Why Investing In Employee Wellness Is No Longer Optional What It Means August 12, 2021 Employee wellness became a top priority during the pandemic. But will it remain one? VP, Principal Analyst James McQuivey and Analyst Jonathan Roberts discuss the role of employee wellness in the future of work. Listen Now Podcast A CFO Within Marketing? For Mastercard, The Move Paid Off What It Means August 5, 2021 As the pressure to prove marketing’s ROI intensifies, marketing leaders should work to build a strong alliance with their finance counterparts. Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar went one step further, hiring a CFO to serve within marketing. He explains the benefits of this unconventional approach on this week’s What It Means. Listen Now Podcast Causes And Cures For Toxic Culture In The Security Org What It Means July 29, 2021 There’s a culture crisis in the IT security field that could be putting firms at risk. Learn about the causes and cures of a toxic security culture from Principal Analyst Jinan Budge in this episode of What It Means. Listen Now Podcast The “Wild West” Era Of Digital Advertising Is Ending What It Means July 22, 2021 The third-party cookie is riding off into the sunset, ending the Wild West era of digital advertising. What comes next? The answer is complicated, but the opportunities are many, explain VP, Principal Analyst Joanna O’Connell and Principal Analyst Tina Moffett in this week’s What It Means. Listen Now Podcast Innovative AND Sustainable? Akamai Says “Yes” What It Means July 15, 2021 Are innovation and sustainability mutually exclusive? Not for tech firm Akamai. Get an inside look at Akamai’s strategies for driving innovation while meeting ambitious sustainability goals. Listen Now Podcast Nestlé’s Tech-Driven Innovation At Work What It Means July 8, 2021 Struggling to embed technology-driven innovation into your organization? Nestlé’s chief innovation technology officer reveals the food and beverage giant’s secrets to innovation success. Listen Now Posts navigation 1 2 … 13 Next Analyst Briefings Newsroom Complimentary Webinars Contact Us Investor Information Policies Podcasts Fraud Alerts Cookie Settings Brand UK Slavery Statement © 2021 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. Terms of use Privacy Policy We use cookies to enable website functionality and to tailor content to your interests. Please accept cookies or get more information. Accept cookies