The Amplitude Behavioral Graph The brains behind the system. The Behavioral Graph is the most intelligent, highest performing database for digital behavior on the planet—built for the scale, speed and complexity of modern digital products and teams. Deeper Correlate every product feature and customer, whether it’s thousands or millions of them, to understand the optimal path to business outcomes across the digital journey. Faster Navigate and query complex data to get instantaneous answers, whether it’s viewing user paths, building cohorts to test hypotheses or predicting future outcomes. Smarter Machine-learning sorts through messy data to instantly find patterns, make predictions, and intelligently adapt each experience in the moment based on their behavior. Make sense of complex digital journeys. We invented a fundamentally new way of joining complex user and product data so you can understand the impact of any random set of customer actions. Intelligence and actions at the speed of digital. The Behavioral Graph makes every capability smarter—which makes every customer more confident in every decision. So, what’s possible with the Behavioral Graph? Instant Query Results To ask questions, drill in deeper and find new ideas, you need analytics that finds answers immediately without technical overhead. 360-Journeys To see what user actions lead to long-term changes in behaviors, you need data that can find relationships across the entire journey. Root Cause Analysis To spot anomalies and pinpoint their cause, you need real-time, intelligent data that can determine why spikes or dips happened. Behavioral Targeting To make in-the-moment personalization a reality, you need to be able to identify the right users to target at the exact moment of their interaction. 1:1 Recommendations To adapt the right message, content or product to each user, you need powerful machine learning coupled with historical behaviors. Explore the Demo Let’s get technical. Purpose-built for deep, interactive behavioral analysis and behavior-driven personalization. Complex distributed joins Perform complex joins across users, events and attributes in seconds. In-house column store Leverage a high-performance query engine designed specifically for advanced behavioral analytics. Automated ML models Predict behaviors, forecast growth and enable real-time recommendations with a behavioral-driven approach. No-code, flexible UI & workflows Easily apply and compare user segments to enable comprehensive, interactive analysis. Meet our Chief Architect and inventor of the Behavioral Graph. Watch Jeffrey Wang, Chief Architect at Amplitude, whiteboard how the Behavioral Graph is built and why it’s impossible to replicate. Ready-made infrastructure accelerates innovation. Building custom data structures and BI environments only costs organizations more money and effort—and ultimately never matches the potential of what’s possible with Amplitude. Why BI and custom builds fail… Data platforms that are not built for complex, interactive, real-time behavioral analysis SQL and technical skills limit access to data scientists and technical PMs "Blank canvas" visualization tools lead to undiscovered insights and costly investments for basic digital metrics Actionless—Limited connection to streaming behavioral data sources or destinations to adapt experiences What you get with the Behavioral Graph… Purpose-built behavior database that scales and answers any question instantly Finds signals & emergent behaviors that impact growth and roadmaps Predicts future behaviors like likelihood to convert, buy or churn Uncovers correlations and causation to deepen customer understanding Powering the Digital Optimization System. The Behavioral Graph is always learning, making Amplitude Analytics and Amplitude Recommend applications faster and smarter. More intuitive analytics for better decisions. More automated personalization for customer results. When the system gets smarter, your business gets smarter. And when your business gets smarter, you win. No-Code No-SQL Flexible UI Proactive Insight Explore the System Architecture for Understanding User Behavior Read the Post Re-Architecting the Analytics Engine behind Amplitude Read the Post Introducing AutoML: A New Architecture for Predictive Insights Read the Post Join the conversation. Sign up to receive the latest best practices, news, and product updates. Country United States Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Bulgaria Burkina Faso Burundi Cabo Verde Cambodia Cameroon Canada Central African Republic (CAR) Chad Chile China Colombia Comoros Democratic Republic of the Congo Republic of the Congo Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini (formerly Swaziland) Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia (FYROM) Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar (formerly Burma) Namibia Nauru Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Qatar Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Swaziland (renamed to Eswatini) Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City (Holy See) Venezuela Vietnam Yemen Zambia Zimbabwe Subscribe By submitting this form, you agree I’d like to receive emails about news & updates from Amplitude, to our Terms of Use and acknowledge our Privacy Statement. ©2021 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc. Terms of Service Privacy Notice Cookie Settings Can you spare a cookie? Sharing your cookies helps us improve site functionality and optimize your experience. Click Here to read our cookie policy. Manage Settings Accept