Menu search RETAIL EXPERIENCES Retail Digital Signage Services Control brand and message at scale in real time. Digital Signage has been traditionally used for targeted advertising in retail stores. The conversation almost always starts with which hardware or software should be deployed. Interestingly enough, neither of those is a key selling point for digital signage. Most digital signage players are capable of exactly the same thing: create, schedule, and playback content. Before you go jumping into an investment in Digital Signage, it’s critical to first make sure you have a sound content strategy. What is the desired outcome from deploying digital signage, do you know how to use digital signage, and do you have the appropriate plan, team, and support to keep content updated and relevant? From there it’s important to understand the future of digital signage. Rather than just leveraging it to deploy targeted (one-way) messaging, you can use it to deploy and update interactive elements to provide an immersive user experience. Further pushing the boundaries, integrators can be used to control dynamic format displays, a video wall, store lighting, and lighting elements used within fixtures – all from one central location. At a glance Everything required to create, deploy, and manage essential messaging across a digital network. Content Strategy Content Creation System Design Hardware & Installation Connectivity Device Management Software Development How it's used Retail Digital Signage Keep essential messaging front and center of the people that need to see it, in clean on-brand templates. Deploy quickly and easily by any number of team leaders. Dayparting Geographic Control Inventory Based Updates Real Time Recommendation Product Guides Interactive Content Triggered Content Content Strategy The heart of any digital signage program is the content strategy. We assist with research, development, and deployment of a sound content strategy for retail signage programs. Research Vision Mapping Recommendation Content Map Interactivity & Activations Deploy, manage and track interactive content types across any size network. Wayfinding Directories Product Catalogs Touchscreen Menu Boards Kiosks Product Filtering Surveys Branded Games System Management We turn key network operations for customers by creating and deploying content, and ensuring system operation & uptime. Content Creation Content Deployment Monitoring Managed Service Our approach The heart of every digital signage program is its content strategy. Interestingly enough this is often overlooked, or not fully developed until well after the digital signage installation is complete. The content strategy influences everything – which media players are required, menu boards you should use, type of display surface to use, connectivity, even which digital signage software makes the most sense based on who the operators will be. When choosing our signage solutions, we always encourage our clients to start with the content first. What will your content creation process look like, what needs to be messaged, who will be responsible for updating that messaging to keep it fresh, and how do we measure success? Without answering this your signage program is prepped to fail before it begins. We make sure digital signage deployment provides the best customer experience. During our alignment phase, we help bring stakeholders together to fully realize a content strategy. This allows everyone to feel that they have properly planned for a successful deployment. This is also where network analysis is done to determine security requirements, and ensure the playback devices can communicate with the server. With this information locked in, the right system can be designed to support the desired communication needs, training can be delivered for system operators, content teams can begin working on designs, and all of the hardware can be installed in the field. 01. Opportunity Alignment What’s the desired outcome? Where are the guardrails? 02. Design Collaborative process to create directional agreement & scope of work. 03. Execute Dot the i’s and cross the t’s. Deliver on our joint statement of work. 04. Support & Measure Bring it full circle to generate maximum impact. Ready to deploy content? Connect with our retail digital signage specialists! Get the latest news and posts in your inbox! Bluewater is the only woman-owned business of its kind, operating four industry-leading business units that support sensory storytelling through digital & physical canvases. Click to view certificate. © 2020 Bluewater Technologies Group, Inc. Services Meetings & Events Audio Visual Integration Retail Experience Environments & Exhibitions Company Work Blog About Us Careers Contact Corporate Headquarters 30303 Beck Road Wixom, MI 48393 (800) 344-6575 hello@bluewatertech.com