MAIN MENU WHO WE ARE SHORT CHAIN WHERE WE ARE CONTACTS NEWS PRODUCTS THE TUSCAN CINTO THE TRADITIONAL PIG LOCAL AND CHIANINA CALVES BROCHURE SERVICES THE CERTIFICATIONS SHIPMENTS POINT OF SALE HOURS WHO WE ARE Our story begins in a small farm in the Tuscan countryside, surrounded by cypresses and very close to the town of Pienza. In this farm lived as was the custom in Tuscany, a large extended family dedicated to peasant activities. At the end of the 1960s, a boy, Afiero, left this farm; in search of better luck he came to a small town (actually very close to his native farm) Torrita di Siena, then the center of the fashionable and commercial life of the area, with well established businesses and a rich and prosperous population. In this country he took over a small butcher's shop and since then all that followed is the story of a life dedicated to work and looking for the best, where the best is good. The experiences lived inside the Pienza farm, in fact, help him to recreate the ancient flavors of the Tuscan peasant tradition, to offer his customers the best in terms of authenticity and taste. The small butcher's shop expanded to become a small sausage factory where these ancient family recipes were relived and the workforce increased with it; however, the real turning point was reached after the entry into the business of Alfiero's sons, Roberta and Marco. The culmination of a dream: the opening of a large butcher's shop with an adjoining charcuterie and ham factory just outside the 14th-century walls of Torrita. All this took place in 2002 and since then the business has only grown, thanks to the passion of a life spent chasing the joys of the palate. VAT number 01072620527 © Copyright Macelleria Belli 2009. All rights reserved