Share Home What Consumers Want What Businesses Care About How We Help Moving at the Speed of Consumers A Message from Bob Carpenter, President & CEO, GS1 US </span> <span id="selection-marker-1" class="redactor-selection-marker"></span> Introduction What Consumers Want Savvy. Digital. Demanding. Today’s consumers are fueling disruption across every industry. Winning companies are putting smart data to work to bolster innovation across digital and physical. They know smart data helps keep pace with consumers’ rapidly evolving appetite for information and deliver experiences that drive consumer loyalty. As an industry-driven organization, GS1 US® works with businesses to help capture opportunities and overcome challenges in serving consumers. Access to Reliable Information Things to Work Together Options and Personalization Social Media Sharing Interactive, Fun Experiences Consumers want clear, reliable product information. When they don’t get it, they often express their displeasure by refusing to purchase a company’s product or service or by speaking out publicly. More than ever, consumers want a wealth of product information as they make purchase decisions: Where does the product come from? How was it made? Does it include the desired features? In addition to those answers, consumers want instructional content on how a product and its brand fit into the larger context of their lives. And they expect product content to be accurate, complete, and consistent—whether they’re shopping in store or on their smart devices. Today’s Challenges What Business Cares About Supply chain fundamentals are being revolutionized to compete and win consumer loyalty. Brands, retailers, and their trading partners are collaborating to rethink the way a product moves, is packaged, and is presented to shoppers. Read more > Leveraging Smart Data How We Help Learn More Help/FAQs Join Our Mailing List Contact Us GS1 US Store Careers Who Can Help Events Calendar Privacy Policy | Terms of Use | Antitrust Policy | GS1 US IP Policy | GS1 Global © 2021 GS1 US. All Rights Reserved GS1 US® and design is a registered trademark of GS1 US, Inc. Trademarks appearing on this site are owned by GS1 US, Inc. unless otherwise noted, and may not be used without the permission of GS1 US, Inc.