Contact us Careers Search Protecting People. Enhancing Lives. Home About us Our services Investors Media Responsible delivery shadow Leading in Pest Control Our engine for growth Looking for one of our services? Financial information Latest results 30 Jul 2015 Interim Results Statement Presentation Webcast Transcript 01 May 2015 Quarter 1 Trading Update Statement Results centre News releases 02 Oct 2015 Acquisition of Steritech Group Inc. completes Catalyst for driving accelerated growth and significantly enhanced margins in North America See more news releases Annual report 2014 An outline of what we do through descriptions of our businesses, markets, growth opportunities and initiatives. Download Strategy into action Differentiated strategy Emerging Growth Protect & enhance Manage for value Our business lines Investment case Business model Shareholder centre Detailed share price Share price chart Share price calculator Dividend calculator Share price tools Latest video HygieneConnect Hand hygiene compliance popup Latest tweets tweet @RentokilInitial More from Twitter Blog Facebook Linkedin Tweeter YouTube © Rentokil Initial plc 2015 Cookie & privacy policy Legal statement Accessibility Site map Email alerts

Contact us Careers Search Protecting People. Enhancing Lives. Home About us Our services Investors Media Responsible delivery Different strategies to match growth potential. How we manage the business Home // About us // Strategy About us Business model Strategy Emerging Growth Protect & enhance Manage for value M&A Leadership Our story so far Values Blog Differentiated strategy Our differentiated strategy is how we manage the business for profitable growth. We use a quadrant analysis to group our categories and geographies into a ‘growth potential and profit contribution’ matrix taking account of, for instance, a country’s GDP forecasts. By way of illustration, the strategies we need to deploy to grow in Brazil are very different to what we need to do to manage our businesses in Spain and Greece. There are four quadrants: Emerging, Growth, Manage for Value and Protect & Enhance. We also use this quadrant analysis to match capital allocation to market opportunity. Annually, we review quadrant composition, looking carefully at business performance and developments in the economic environment. Medium-term targets Mid-single digit revenue growth High-single digit profit growth Strong and sustainable delivery of free cash flow (£100m+ pa) Differentiated strategy Blog Facebook Linkedin Tweeter YouTube © Rentokil Initial plc 2015 Cookie & privacy policy Legal statement Accessibility Site map Email alerts