SOLUTIONS RESULTS THOUGHTS CONTACT CLIENT VISION EASE Improving brand visibility and reputation with strategic product introductions Overview VISION EASE is a leading manufacturer of eyeglass lenses, with a long-standing reputation for producing products that are innovative and unmatched in quality. VISION EASE’s primary audiences are wholesale distributors, retail chains and independent eye care professionals. To reach these customers and drive sales growth, Risdall helped define a series of strategic product launches and ongoing marketing support. One example is the co-branded partnership between Coppertone Polarized Lenses and sun and surf apparel brand, O’Neill. RESULTS 16% YOY client sales increase 12% YOY unit sales increase Approach Risdall developed an integrated marketing strategy to launch these partnerships. Messaging, digital marketing, website design, and public relations amplified foundational awareness of products with in-store displays, promotional elements, and sales tools, helping drive sales at eye care locations. Solution Efforts were designed to continue ongoing engagement with VISION EASE’s customers and further position the brand as a contemporary innovator. To improve sharing information and resources about all of its brands, VISION EASE enlisted Risdall to design and develop a new website offering simplified search, improved functionality, and a customer portal to help users quickly find the information they need. Results Over more than a decade of partnership, Risdall has helped VISION EASE successfully launch its lenses and achieve success in an increasingly global and competitive marketplace. Their team recognizes the potential power of combining complementary marketing tactics, which allows Risdall to prove the impact marketing has to launch products, increase sales and grow businesses. Other Work Turck Creating a cohesive global brand Tolomatic Increasing engagement by enhancing information access Let's Talk The first step in a relationship is a conversation. Risdall Marketing Group 2685 Long Lake Road, Suite 100 Roseville Minnesota 55113 1-888-RISDALL Privacy Policy Facebook Twitter LinkedIn Our site uses cookies. By continuing to browse this site or clicking the accept cookies button or closing this alert box you are accepting our use of cookies.Privacy Policy Accept Cookies Cookie Settings