LON:PZC 214.00 GBP +5.00 @ 12:22 Global Brands ABOUT US OUR BRANDS INVESTORS SUSTAINABILITY CAREERS NEWS & MEDIA Contact Us OUR MARKETS Our brands and products touch people’s lives in markets around the world. Four main markets represent the majority of our business and our priority. We have years of experience in these markets, harnessing our local knowledge and supporting that with global know-how and best practice. United Kingdom Nigeria Indonesia Australia We view our business not as multinational, but as multi-local, and our new strategy focuses on the strong base in these four priority markets. Importance of hygiene and an accelerated focus on holistic health and wellbeing Consumer consciousness around health and wellbeing has grown over the long-term and along with the importance of hygiene, this has been accelerated by the Covid-19 pandemic. Consumers desire products that use more natural ingredients, provide convenience by saving time and effort and offer added value benefits. Market trends Shifting consumer trends at a macro level are guiding how we maximise the potential of our brand portfolio. Sustainability is a key value driver for consumer brands Sustainability continues to grow in importance for consumers, as well as for a broader cross-section of our stakeholders. Consumers are increasingly conscious of environmental and social concerns across the entire value chain, with climate change and plastic waste among the top concerns globally. In response, action from governments and NGOs and demands from customers are accelerating. Emergence of new channels and customers Another impact of the Covid-19 pandemic has been the acceleration of shoppers diversifying their spending across multiple channels, with e-commerce hitting new highs and the resurgence of the local store. The retail landscape will continue to evolve. Emerging markets driving disruptive growth The rise of emerging markets continues, with many experiencing a softer economic dip than developed markets during the pandemic. Our emerging market consumers demand excellent quality products at highly competitive prices. WANT TO KNOW MORE? Get In Touch STAY INFORMED Stay informed with PZ Cussons by signing up for news alerts. Sign up for alerts EXPLORE PZ CUSSONS About Us Sustainability Careers Investors News & Media Modern Slavery Statement BRANDS Hygiene brands Baby brands Beauty brands All brands SITE TOOLS Accessibility Sitemap Privacy & Cookies Terms and Conditions © PZ Cussons 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies