‘DOOH.com joined forces with Kinetic, Wavemaker and FCB Inferno to showcase BMW’s new 3 Series and highlight the launch of their all-new 3 series model.’ Powered by DOOH.com’s RUSH platform, this bespoke campaign brought to life the car’s array of smart features through contextually driven ads, with content reacting in real-time to localised factors including weather conditions, pollution levels, visibility, local petrol prices and even sports results. If rain was forecast, BMW shared their responsive traction control, if it was due to snow, they’d showcase their optional heated steering wheel. Depending on the time of day, the ads demonstrated how the car can direct drivers to the nearest restaurant, or traffic updates at rush hour. In addition, the amount of copy displayed in each ad changed in direct accordance to the speed of traffic past each screen, in real-time, ensuring that audience dwell time was perfectly optimised. PRIVACY POLICY © 2020 All Rights Reserved Enigma Code Limited (08898511) trading as DOOH.com

The campaign ran across a variety of rail, London underground and airport formats – cleverly reacting to, and referencing, the location of each screen. The live copy was contextually delivered from multiple triggers that reacted to the location, identified the train or flight passengers had just taken, and then ran live contextualized messaging of match moments – wrapping together all components into a striking creative. The end result saw copy lines such as “while you were on the train from St Albans, Serena Williams was smashing four aces past Simona Halep” and so on. The final campaign incorporated a phenomenal 60,000+ different creative variations across 2 weeks. This collaboration was a superb showcase of Modern Dynamic DOOH at scale proudly delivered by DOOH.com, with our OOH community and media owner friends – ‘serving’ up a perfect marriage of creative and contextual live data, which effectively reflected IBM’s data prominence at Wimbledon. Creative agency – Ogilvy Media agency – Mindshare Specialist – Kinetic Digital production – DOOH.com PRIVACY POLICY © 2020 All Rights Reserved Enigma Code Limited (08898511) trading as DOOH.com

Gearing up for summer 2021 – aka the summer of sport – and just in time for the Euros, Ladbrokes are maximising the impact of their promotion with dynamic content. From May onwards, the brand’s digital OOH campaign will be delivered through RUSH CMS, allowing the creative to be managed and updated in real time. This campaign features live reaction to sporting events, including headlines, squad announcements and results – Ladbrokes will be able to connect with consumers on regional level too, publishing different content by city and country; delivering hyper-targeted messages to fans across the world. PRIVACY POLICY © 2020 All Rights Reserved Enigma Code Limited (08898511) trading as DOOH.com