News Events Publications Media Donate Home Our service Get involved About us Join our team Contact us Home > About us > Our strategy, vision and values Our strategy, vision and values Our vision is to be the best ambulance service in the UK, providing the right care, at the right time, in the right place; every time. Share this page Our vision is to be the best ambulance service in the UK by delivering the right care, at the right time, in the right place; every time. Our priorities Urgent and emergency care (integrated care): Increasing service integration and leading improvements across the healthcare system in the North West. Quality (right care): Delivering appropriate care which is safe, effective and patient-centred for each individual. Digital: Radically improving how we meet the needs of patients and staff every time they interact with our digital services. Business and commercial development: Developing skills and capability to explore business opportunities for current and new viable contracts, services or products. Workforce: Engaging and empowering our leaders and staff to develop, adapt and embrace new ways of delivering the right care. Stakeholder relationships: Building and strengthening relationships that enable us to achieve our vision. Infrastructure: Reviewing our estates and fleet to reflect the needs of the future service model. Environment: Committing to reduce emissions by embracing new technology including electric vehicles. Supporting the strategy The plan for the delivery of this strategy is described in detail in our Integrated Business Plan. It details how we will achieve the vision, setting milestones to reach each year in order to stay on track, and brings together a number of supporting strategies: Urgent and Emergency Care Strategy Quality (Right Care) Strategy Digital Strategy Finance plan – long term financial model Workforce Strategy Communications and Engagement Strategy Estates and Fleet strategies Our shared values Our values form the foundation of and drive the whole organisation, ensuring we lead by example and create the right culture and conditions for patients to receive safe care every time. You can download our full strategy or strategy on a page to read more. As required by the planning guidance published by NHS England and NHS Improvement, we have produced an operational plan for the period 2019/2020 consistent with the emerging local strategies and sustainability and transformation partnerships (STPs). Also in this section Who we are Our locations Our strategy, vision and values How we are doing Board of directors Valuing our staff Research and development Contact us General enquiries 0345 112 0999 These numbers should NOT be used to contact us in an emergency. In an emergency dial 999 immediately or for non-urgent medical advice call NHS 111. How to find us Directions to our offices Help Privacy policy Freedom of Information Contact us Green Room © Copyright 2021 North West Ambulance Service NHS Trust . Lovingly crafted by Mixd