CASE ABOUT US NEWS PLUG Play video Blue and white feelings Name: Blue and white feelings Customer: IFK Gothenburg Plug: Alexander Sintorn Football evokes strong emotions. But what happens in the body when you experience tension or passion? And what does a feeling really look like? We organized an experiment where blue and white supporters during the home premiere at Gamla Ullevi got the chance to measure their emotions. With the help of sensors that record heart rate, muscle tension and sweat, we were able to register the fans' actual emotional expressions. From the values we got out, we created a moving design. The different values influenced the design, which gave each feeling a unique expression.