Mediaocean named a Leader in 2021 Gartner® Magic Quadrant ™ for Ad Tech - Download Report » . BLOG & NEWS ARTICLES BY LANGUAGE: ENGLISH | FRENCH | GERMAN | ITALIAN | JAPANESE | SPANISH | ALL Publicité & Vidéo : Quel avenir à l’Heure de la convergence des médias ? Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs audiences cibles. Read More IN THE PRESS NOVEMBER 23, 2021 Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement Mediaocean, the mission-critical platform for omnichannel advertising, has announced that I-COM Global has recognized it as a winner in the Identity Solution Category for the global data community's Data Creativity Awards. I-COM judges have recognized Flashtalking by Mediaocean for developing a proprietary approach to identity resolution and measurement on behalf of FanDuel USA, an online sportsbook and i-gaming platform. This marks three wins in the past four years for Flashtalking being named as a finalist for these awards. Read More PRESS RELEASE NOVEMBER 16, 2021 Mediaocean recibe de la consultora Gartner el reconocimiento de empresa tecnológica líder de publicidad digital en su último informe La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean, de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner. Ya que con anterioridad, en 2020, fue reconocida como compañía ‘Visionaria’. Además, este último reconocimiento se ha producido antes de la adquisición por parte de Mediaocean de Flashtalking, por lo que no se han tenido en cuenta las capacidades adicionales con las que cuenta ahora la plataforma. Read More PRESS RELEASE NOVEMBER 5, 2021 Cross Screen Media Announces Partnership with Flashtalking by Mediaocean to Enhance Campaign Planning and Activation Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean that empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Ftrack into the Cross Screen Media platform. Read More PARTNERSHIPS NOVEMBER 1, 2021 Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech Mediaocean today announced that it has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Ad Tech” (October 2021) research report. This is the second time that Mediaocean has been named in the Ad Tech report, having been named as a Visionary in 2020. The research was conducted prior to the acquisition of Flashtalking, and those additional capabilities were not considered. Read More PRESS RELEASE OCTOBER 28, 2021 Flashtalking e Media Consultants Collaborano Per L’Automazione nella Pubblicità Digitale Flashtaking by Mediaocean e Media Consultants siglano una partnership con l’obiettivo di automatizzare le comunicazioni tra la piattaforma Flashtaking e Net*Box, il tool di media planning, management e administration per il mezzo digitale appartenente alla suite Ad*Box di Media Consultants. Read More PRESS RELEASE OCTOBER 25, 2021 IPA Bellwether report: 20 performance marketer’s views for 2022 This week’s IPA Bellwether report confirmed that marketing budgets are soaring post lockdown, propelled by online video. Amid this renewed optimism, the PMW team assembled 20 leaders in the UK performance marketing industry to hear their take on the year ahead. Read more to hear from Flashtalking by Mediaocean’s Lucy Hinton. Read More THOUGHT LEADERSHIP OCTOBER 21, 2021 Mediaocean announces new leadership roles for senior executives Mediaocean has announced new leadership roles for some of its current executives and others who joined the company following its acquisition and integration of Flashtalking, the leading independent ad management platform. Read More PRESS RELEASE OCTOBER 21, 2021 Hot Takes: The Return Of Advertising Week Advertising Week was back this week, after a pandemic-induced hiatus. We asked members of the TVREV Thought Leaders Circle for their hot takes on the event, what innovations they were hearing about and what was most exciting to them, including Flashtalking by Mediaocean’s John Nardone, who spoke about The Big Picture: Preparing for the Converged Future of TV + Video. Read More IN THE PRESS OCTOBER 21, 2021 Advertising Week reflects on adland's many changes during tumultuous period After 18 months of virtual everything, Advertising Week kicked off with in-person festivities and seminars, along with many health safeguards in place. While the industry's annual confab is also hedging its bets with a selection of virtual sessions, a hybrid format isn't likely to be the only difference apparent following a series of crises across a number of fronts that have caused significant disruptions to society and business. Advertising Week's organizers created an agenda that spanned sessions on the opportunities inherent in new ways to collaborate and communicate, the importance of diversity, growth in direct-to-consumer models and a focus on physical and mental health, among other topics. Read More IN THE PRESS OCTOBER 18, 2021 Flashtalking by Mediaocean bolsters JAPAC team with two new hires Flashtalking by Mediaocean announced two significant appointments to strengthen its team in the Japan and Asia-Pacific (JAPAC) region. Tiffany Foxwell, is named as the new Head of Client Services, JAPAC, while Eva Ericksen will be Creative Development Lead, JAPAC. Read More PRESS RELEASE OCTOBER 11, 2021 Mediaocean’s Flashtalking Launches Video+ Converged Ad Server Flashtalking’s Michael Tuminello, VP Strategy, joins Nexttv to discuss Flashtalking Video+, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV. Read More IN THE PRESS SEPTEMBER 22, 2021 Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+Video Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement. Read More PRESS RELEASE SEPTEMBER 22, 2021 La hoja de ruta para el éxito de las campañas digitales en un futuro sin cookies Con la próxima desaparición de las cookies de terceros en 2023, así como de los identificadores móviles (MAIDs), el mundo de la publicidad digital está buscando la forma de afrontar este reto y dar soluciones. Puesto que el nuevo entorno será mucho más complicado para la compra de medios, debido a la medición fragmentada de las campañas como consecuencia de las múltiples IDs. Read More THOUGHT LEADERSHIP SEPTEMBER 9, 2021 CVC et TA s’associent à Mediaocean pour stimuler la croissance de la plateforme publicitaire omnicanale mondiale Mediaocean, la plateforme leader en publicité omnicanale, a annoncé aujourd’hui un investissement des fonds CVC Capital Partners (CVC) et TA Associates (TA), qui acquièrent la participation détenue actuellement par Vista Equity Partners. Read More IN THE PRESS SEPTEMBER 3, 2021 CVC y TA se asocian con Mediaocean para impulsar el crecimiento de su plataforma de publicidad omnicanal Mediaocean, la plataforma global líder en publicidad omnicanal, que gestiona a través de su software 200.000 millones de dólares anuales en compra de medios, ha anunciado hoy una inversión de los fondos CVC Capital Partners (CVC) y TA Associates (TA), que adquieren la participación que tenía en la empresa Vista Equity Partners. La operación se realiza con el objetivo de reforzar la solidez de la industria digital con soluciones independientes que den confianza en la gestión de medios digitales. Read More IN THE PRESS SEPTEMBER 2, 2021 Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. AdExchanger spoke with Flashtalking CEO John Nardone and former CEO of the acquired 4C insights, Lance Neuhauser, about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years. Read More IN THE PRESS SEPTEMBER 2, 2021 Mediaocean Plans “Aggressive” Growth with New PE Investment Mediaocean today announced a change in its private equity shareholders. The Vista Partners’ majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Beet TV spoke with Mediaocean CEO Bill Wise about these new investors and what it entails. Read More IN THE PRESS AUGUST 31, 2021 CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform Mediaocean, the leading global omnichannel advertising platform, today announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners. Read More PRESS RELEASE AUGUST 31, 2021 Wieso Sich Werbungtreibende Auf Die Richtige Seite Stellen Müssen Datenschutz ist zu dem tonangebenden Thema im Marketing geworden. Zwei Dinge kristallisieren sich immer stärker heraus: Erstens machen sich die Walled Gardens das steigende Datenschutzbewusstsein zunutze, um ihre eigene Positionierung zu stärken. Zweitens jagen Daten—und Marketingunternehmen kurzfristigen Lösungen hinterher, die zwar auf dem Papier den Regularien folgen, die dahinterstehenden Prinzipien aber missachten. Die Zeit für eine Kurskorrektur wird langsam knapp, wie Christian Altemeier, Geschäftsführer des Adserver-Betreibers Flashtalking in seinem Gastbeitrag für HORIZONT analysiert. Read More THOUGHT LEADERSHIP AUGUST 25, 2021 OLDER CONTACT US SUBSCRIBE TO NEWSLETTER | PUBLISHER CERTIFICATION | PRIVACY POLICY | MODERN SLAVERY POLICY | CONSUMER PRIVACY | OPT-OUT|SUBMIT VULNERABILITY REPORT OR BUG © COPYRIGHT SIMPLICITY MARKETING 2007-2020. FLASHTALKING IS A TRADEMARK OF SIMPLICITY MARKETING LTD. THIS SITE USES COOKIES TO STORE INFORMATION ON YOUR COMPUTER. Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. I AcceptI Do Not Accept NECESSARY COOKIES Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. 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