DMA - Data and Marketing Association Log in or Register Forgot Password? Filter Bookmarks Contribute Member directory Search 19 Nov 2021 DMA Insight: Positivity and Compassion Grows, but Challenges Ahead How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations. Share Clip 21 Sep 2021 Customer Engagement: Acquisition and the Consumer Mindset 2021 What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report. Share Clip 20 Jun 2021 Industry Diversity: Discussing Growth Opportunities How can we improve the industry’s retention and progression of talent? In 2020, the DMA and Culture Heroes conducted an industry survey aimed at understanding how to develop and implement strategies to encourage more inclusive work environments. Share Clip 26 May 2021 Creative Diversity #2: Nobody is Normal The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more. Share Clip 25 May 2021 Data and Marketing Opportunities - The Skills to Start Over What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner. Share Clip 25 May 2021 Data and Marketing Opportunities - The Skills to Start Over What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner. Share Clip Anna Frigerio Data & Marketing Association Insight Manager 01 Apr 2021 A Roadmap to 2030 - Attempt Two It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends. Share Clip Tim Bond Data & Marketing Association Director of Content Strategy and Insight 05 Feb 2021 How Has 2020 Impacted Jobs and Recruitment in Data and Marketing? How has the data and marketing industry reacted to the events of 2020? What’s happened to jobs and recruitment in a challenging economy? The latest insights from Hays UK shed light on the current and future state of the sector. Share Clip 29 Jan 2021 Supporting Ethnic Minority Leaders: IDM's New Training Programme To encourage more ethnic minority marketers to continue into leadership roles, the IDM has partnered with Culture Heroes to develop a new training programme. Find out more, including our diversity research that helped make it happen. Share Clip Next Page Join Us About us The Code Membership DMA Talent Learning Marketing Jobs Board Great British Creativity Customer Engagement Responsible Marketing Value of Data DMA Awards Diversity & Inclusion Events & Upcoming webinars Webinar Library Research Best practice and guidance Contact us Join Us Contact Us Terms and Conditions Privacy and Cookies Contact Cookies Settings Copyright DMA 2021 © All Rights Reserved Cookies Settings This website uses cookies We use cookies to identify you when you visit our website and to keep track of your browsing patterns. This means that if you're a registered user you'll remain logged into your account and your personalised settings and account information will be available to facilitate use of the site. More info Accept All Cookies Cookies Settings