Work About Our Values Brand Truth Careers News Contact Play 1 2 3 4 5 6 Texas Burger Showdown McDonald’s asked Moroch to design a program that would help it build brand equity in the face of new “gourmet” burger chains popping up throughout Texas. Specifically, McDonald’s wanted to promote its fresh beef and highlight the fact that any McDonald’s sandwich can be customized to meet any taste. From that, Moroch designed and launched the Texas Burger Showdown, an integrated marketing campaign centered around a user-generated burger design contest. McDonald’s customers were invited to an interactive website where they could design their own unique burger using one of over 60 ingredients, with the promise that the winning burger would then be sold in McDonald’s throughout Texas. Five finalists were selected from over 25,000 submissions. And after more than 200,000 votes, the Lone Star Stack was crowned the winning burger. The campaign received positive coverage in both local and national media, generating over 9 billion earned media impressions for the brand. The campaign was also featured at the 2016 Adobe Conference. Altogether, over 1.6 million Texas Burgers were sold in Texas during the campaign period. Overall sales at participating restaurants rose 3.0%, and guest counts climbed +3.1%. It was one of the most successful and innovative marketing campaigns in McDonald’s history. client McDonald's The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy

Work About Our Values Brand Truth Careers News Contact Play Never underestimate a curious mind. Our work is the result of thoughtful strategy and a desire to create something impossible to ignore. But more than that, we work to create content that creates a connection. The Highlights Client Experience Alamo Drafthouse Altitude Trampoline Park Apothecary Baylor Scott & White Best Western Coca-Cola DART Dallas Arboretum Dickies FedEx Office Haggar James-Avery Llano Wines Make-A-Wish North Texas McDonald’s Methodist Midas Movie Tavern NFP Napcor Novartis PGP Foundation Planet Fitness Pure Fishing Samsung Service Experts Six Flags Springbok Energy Stage Stores Visionworks Walt Disney Wells Fargo Wilsonart Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy