SIGN IN BACK TO STORIES HENNESSY ARTISTRY PRESENTS: VISUAL SYSTEM For years, the art world has wondered whether it’s Visual System’s naïveté or the childlike and overwhelming enthusiasm that they bring to every one of their hugely ambitious projects that put them on top of the game. Thanks to the collaboration with Hennessy Artistry no one needs to wonder anymore. The Paris-based collective, composed of several multidisciplinary artists, outdid themselves with their latest creation: an installation that erases all boundaries. Since 2007, Visual System has been reinventing the links between innovative techniques and visual perception, creating immersive environments that explore the relationship between space and time, nature and science, dream and reality. Guided by an aphorism from the American composer John Cage “Let the music be seen and the light be heard”, Visual System sculpts geometrically shaped spaces composed of LEDs and sounds. In one of the spheres in the Atomium, Brussels, an immersive digital installation combining light effects and electronic music was enthroned, giving a preview on what the collaboration with Hennessy Artistry will be about. Visualised by the collective – uniting artists from the fields of architecture, music, programming, and design – the installation is a sort of hide and seek between light and music. "The project initially started before the lockdown, and during the creation we went back and forth a lot. We like to do things right away but here we had long discussions which we are not used to," they confide. THE INSTALLATION * * DIGITAL TOTEMS... * * WITH CLEAN LINES... Visual System’s installations usually plunge the spectators into a world of sensations, which they must freely explore. Composed of some sort of digital totems, with clean lines, shaped, no doubt, by the hand of man, the LEDs harmonise with the shades of the instruments – white, icy, then coloured. The palette traces an abstract story, immersed into a creative bubble, guided by the sound and light. “What attracted us to work with Hennessy Artistry is the program itself; it’s a very creative one and comes with possibilities to express ourselves creatively.” Imagining the Game On concept Visual System specializes in the use of LEDs, a fascination that began a long time ago. “Everything started in a club in China 2006 when we saw tech LED lights and enormous LED screens that were incredible,” explain the artists. "As for inspiration, we are often inspired by science fiction. And the concept Game On was no exception," they continue. In this hybrid space that they’ve created, the spectator becomes an actor, and imagines his own scenario. "Game On was the first concept that we created for Hennessy. It is a project that speaks to everyone, without the need for explanation." Imagined in the manner of a science fiction tale revisited, Game On intend to move away from the conventional and create a language of its own. "When we created Game On, the ambition was to create a community for people out in the nightlife, one that has to do with games and gaming,” they say. Once at the venue, guests are invited to enter a virtual world, led by Vera, an androgynous AI playing the part of a MC, enticing them to incorporate dance and play. “We chose to have an AI as a MC because it’s the future. It’s very innovative and engaging for the guests to have a MC that is a virtual one,” the artists say. Throughout the night, Vera encourages people to engage in a quest, forget the outside world and own the night. “Game, interaction, futuristic; that’s how Game On is best described,” Visual System adds. The guests are plunged into a unique sci-fi world, where gaming takes over in the shape of a tap game that interacts and unifies them. “Gaming is something that we find in our everyday life, and it’s present everywhere, especially during the night. With Game On we are just integrating the game on a more global level,” they say. Game On is easy to play: tap on the screen and wander through parallel, rugged realities, perform jumps and other stunts to collect points, race down different worlds and across parallel universes. Along the way, Vera challenges the players to increase their strength or speed, keeping them pumped up all night long, and making their tapping skills come to good use. “You came for the simplicity of tapping, but what you’ve been given is a game that is all about having a different vision. It’s interactive and fun, and we created it with a lot of passion,” the artists say. Unique as it may be, the concept is in constant transformation and it is no secret that it’s transcended by the public, as well as by the artists. “Interactivity and nightlife are the future, and this is how Hennessy is translated into the future.” This right there is Visual System forte: huge, dense, ostensibly scenes in which narrative is stubbornly elusive; moments taking place in what seems like a parallel world, with a great portion of futurism. Just as imagined by the collective. Hennessy V.S Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance. MORE PURCHASE STORIES THE WORLD OF HENNESSY NEWSLETTER Please register to stay in touch with Hennessy and receive our latest news. COLLECTION COLLABORATIONS COCKTAILS STORIES MAISON VISIT US CONTACT US FAQS PRIVACY & COOKIES NOTICE TERMS AND CONDITIONS OF USE COOKIE SETTINGS © 2021 HENNESSY We use cookies and other tracking technologies to operate the website, measure and analyze the site's audience, present you with personalized advertising outside the site, and enable certain social networks to function. Optional cookies (which are not strictly necessary to make our site work) require your consent before being set. You can consent to their setting by clicking on ‘Accept all optional cookies’. You can at any time change your preferences, withdraw your consent, and access to the list of third parties using cookies on our site by using our cookies consent management tool. For more detailed information about personal data collected via cookies and the cookies we use,click here. Cookies Settings Reject All Accept Cookies To visit our website, you must be of legal drinking/purchasing age in your location of residence. If there is no legal age for consuming alcohol in your location, you must be over 21. COUNTRY / REGION* Country/Region USA United Kingdom Japan France Spain Germany Italy 中国大陆 Russia Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaidjan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Central African Republic Chad Chile Colombia Comoros Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic DR Congo East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Fiji Finland Gabon Gambia Georgia Ghana Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong S.A.R. 香港特別行政區 Hungary Iceland India Indonesia Iran Iraq Ireland Israel Jamaica Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Lao PDR Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao S.A.R. Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Korea Norway Nouvelle Caledonie Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Qatar Romania Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent & the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Korea Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan region Tajikistan Tanzania Thailand Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates Uruguay Uzbekistan Vanuatu Venezuela Vietnam Yemen Zambia Zimbabwe DATE OF BIRTH* REMEMBER ME Do not tick the box if the device is shared. By clicking the enter button, you confirm that you are the required age of your country to visit our website, you accept Terms and Conditions and you declare that you have read our Privacy & Cookies notice. THE ABUSE OF ALCOHOL IS DANGEROUS FOR YOUR HEALTH. DRINK RESPONSIBLY. We support the responsible consumption of wines and spirits, through Moët Hennessy, member of SpiritsEUROPE, DISCUS