WORK ABOUT PEOPLE CONTACT THE HISTORY CENTER FACED AN UPHILL BATTLE PROMOTING ITS WWII EXHIBIT. With so many cultural venues competing for people’s time and money, the Heinz History Center needed to give people a compelling reason to see yet another exhibit about World War II. WE FOUND THE LOCAL CONNECTIONS TO A GLOBAL WAR. To show that this exhibit was different from all the others, we dug into the archives and featured the contributions of local people and companies that had a huge impact on the outcome of the war. We also had to be innovative and efficient on the media buy because of limited appropriations. The result was a victory on all fronts – from setting attendance records to winning local and national awards. We secured a 31% media savings vs. average-market pricing across all channels. The campaign delivered over 200 million impressions against our target. The work was awarded numerous Addys, along with a national Obie Award for outdoor advertising. OTHER STUFF YOU MIGHT LIKE FORT LIGONIER HEINZ ENDOWMENTS WESTERN PENNSYLVANIA SPORTS MUSEUM CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279

WORK ABOUT PEOPLE CONTACT SCHNEIDER DOWNS Schneider Downs wanted to be known for more than just “accounting.” With an expanded array of practice areas and business advisory services, Schneider Downs needed a compelling way to educate clients on its new offerings. Our digital strategy was a case study in effectiveness. Schneider Downs had a trove of great case studies which translated into great content. We produced a series of short digital videos featuring Schneider Downs people demonstrating their unique areas of expertise. We promoted the case studies using display banners, native display, Facebook video and LinkedIn image ads. As the campaign progressed, we used Google Analytics to optimize the videos based on clicks to the website and requests for more information. PREVIOUS ALL MEDIA NEXT CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279

WORK ABOUT PEOPLE CONTACT CONTACT FIRST NAME LAST NAME EMAIL* WHAT'S ON YOUR MIND?* Garrison Hughes info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH Design info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279 CREATIVE INTERACTIVE MEDIA STRATEGY CASE STUDIES GH DESIGN PEOPLE ABOUT US CONTACT CAREERS HUBBUB FOLLOW US GH info@garrisonhughes.com First & Market Building 100 First Avenue, Suite 200 Pittsburgh, PA 15222 412.338.0123 GH DESIGN info@garrisonhughes.design USX Tower 600 Grant Street, 57th Floor Pittsburgh, PA 15219 412.864.4279