Home Consumer Insight Product Design Trading Latest Resources About Contact Get demo Log in Product Design Where should I focus my product design over the next five years? Create products with confidence Our design direction inspires the products, experiences and services your consumers will want to buy; from how they should look and taste to feel and function. Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive. Learn how we can help WGSN helps you create the right products Previous Next Meeting the challenge We helped this retailer design a range that far exceeded sales targets Peapod Digital Labs (PDL) is the digital, ecommerce and commercial engine of Ahold Delhaize USA, one of the nation’s largest grocery retail groups which includes brands such as Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Its Trends team is focused on innovation and new product design for the general merchandise and seasonal gifting ranges that are sold by the U.S. brands. With the goal of creating standout products that sell through quickly in store, they’re constantly on the lookout for the latest trends and consumer insights. Read full case study Did you know? We support a wide variety of sectors and industries including: Fashion Home & Interiors Beauty, Health & Wellness Food & Drink CPG & FMCG Consumer Electronics Transportation Media & Entertainment Packaging Hospitality & Travel Lifestyle Agencies & Advertising Finance Retail Manufacturing Find out what WGSN can do for your industry Get in touch WGSN in action Through our trend forecasting subscription and bespoke consultancy services, we can help you create products that are right for your consumers. Get access Get monthly trend insights Sign up to receive the monthly trend round-up from WGSN, from Consumer Insight to Fashion, Beauty, Interiors and Food & Drink, delivered straight to your inbox. Submit Let’s talk. contactus@wgsn.com Give us a call Global & North America +1 212 201 2800 Europe, Middle East & Africa +44 20 7715 6200 Asia-Pacific +852 2730 0831 Latin America +55 11 3525 7374 For WGSN’s latest podcasts, blogs and events, visit: Latest Stay connected Select language: English Español Português 中文 (Chinese) 日本語 (Japanese) 한국어 (Korean) For access to our Privacy & Cookies policy and our Terms of Use, please click here. WGSN Limited, Company number 04858491. Registered Address: Ascential plc, The Prow, 1 Wilder Walk, London W1B 5AP Ascential Inc., tax ID 04-3851246, registered office c/o National Registered Agents, Inc., 160 Greentree Drive, Suite 101, Dover DE 19904, United States 4C Serviços de Informação Ltda., CNPJ/MF (Taxpayer's Register): 15.536.968/0001-04, Address: Avenida Cidade Jardim, 377, 7˚ andar CEP 01453-000, Itaim Bibi, São Paulo CTIC WGSN China Limited 达帛商务咨询（上海）有限公司，Registered address: 5/F, Block 29, No. 1, Lane 618, Dingyuan Road, Songjiang District, Shanghai, China, 上海市松江区鼎源路618弄1号29栋5层 By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see ourCookies Policy Cookies Settings Accept All Cookies