SEO GURU AGENCY SERVICES SEO PACKAGES CONSULTING PRICE QUOTATION SEO Search Engine Optimization When referring to search engine optimization we mean all the operations and technical and editorial interventions that can favor the best possible performance for the ranking of a site and its pages within the search results of information retrival engines , such as Google . In this sense, positioning in search engines , which is the most mature fruit of SEO, combines a classic concept of marketing, positioning, with what is currently the main distributor of web traffic; or Google and its algorithm, as the undisputed leader in the field of search engines for web browsing. From the beginning theSEO objectives have always been two, indisputably linked by an indissoluble cause / effect link: to obtain good positioning on Google for the keywords of interest for the pages of a website, and consequently to expand the incoming traffic towards that same site, based on improved rankings on both the main and related keywords. Activities aimed at optimizing lead generation - and therefore facilitating commercial contact or even triggering direct sales processes - are also considered SEO activities of choice, and therefore the channeling of incoming traffic to the conversion funnel of the same represents today. typical competence of an SEO specialist devoted to CRO , that is, to the optimization of the conversion rate (Conversion Rate Optimization). Among the main levers of classic seo, textual content and incoming links are the reference metrics for positively acting on the positioning obtained on Google by a website. While it is true that in the first 20 years of the SEO industry, building link popularity has long represented the most concrete commercial formula for enhancing the SEO metrics of a site, today modern algorithms and the maturation of an increasingly competitive semantic sensitivity in market bring out the seo copywriting activities as the most suitable investment to guarantee a progressive growth path and without nasty surprises on the part of Google. Google positioning Beyond the positive interweaving that can be formulated between the enhancement of the SEO semantics of a domain and a coherent content marketing strategy aimed at the user, and the conversion, what remains verifiable are only the results obtained in the Google Serp. , as it always has been and always will be. Obtaining good rankings in visibility positions for sector commercial keywords within the organic results offered by Google remains the basic purpose of any operational SEO campaign that is really aimed at boosting the positioning on Google of a particular site. Growing traffic and building a long queue of secondary placement results is the backbone ofan expansive path that can be appropriately planned, in the editorial office, with the aim of optimizing the characterization and market positioning of the site itself. Even the workflow of an SEO intervention has now become consolidated, ultimately, and offers an approach that is now truly characteristic of the profession. SEO METHOD Analyses An SEO specialist will always start from an in-depth analytical phase , which will affect various aspects of the site as well as the growth expectations of the project, in the face of a reference market to be monitored. The technical and editorial analysis will be accompanied by a competition analysis operation, with Serp Analysis operations and the study of keywords of interest ( keyword research ). Optimization There will always be a phase of revision of the basic SEO assets of the published site , starting from the general indexing status up to the revision of the most disabling bottlenecks from the point of view of technical performance. Often a general revision of the metatextual data of the most important pages of the site is carried out, in order not to leave anything to chance. Positioning To give a concrete impulse to the semantics of the site and enhance the digital presence of the domain, a line of editorial intervention is therefore developed that can build a progressive, targeted and ineluctable positioning path . The SEO copywriter interprets the editorial line and materially writes all the texts that will be really useful to act on the campaign's KPIs, in the form of optimized landing pages as well as periodic blog posts, as well as other kinds of editorial contributions designed ad hoc . The publication and interlinking of new content will have concrete effects on domain metrics, materially building a semantic fabric aimed at the editorial characterization of the domain, or by strengthening its concrete positioning on the search engine . The importance of the comparison with the customer for the selection of keywords SEO - September 29, 2021 When working on SEO, choosing keywords is one of the most important elements. A fundamental step for the whole strategy to work. After all, the right keywords are the ones that attract the most traffic to a website. In SEO terms, these words are nothing more than what users are looking for. Phrases or set of terms that the user [...] Read everything What is a url and how to optimize it SEO - September 15, 2021 Tra le prime cose a cui si deve pensare quando si crea un sito web c’è la sua URL, il suo indirizzo web. Quella stringa di caratteri che vengono digitati su un browser per andare in un determinato risorsa web è un indirizzo, si chiama URL, Universal Resource Locator, e indica l’esatta posizione in cui trova il sito web. Ed […] Leggi tutto Come far indicizzare rapidamente una nuova pagina SEO - 4 Agosto 2021 Potrebbe sembrare una banalità, ma per fare in modo che il sito web appena lanciato online, venga raggiunto da traffico organico è necessario che Google, o qualunque altro motore di ricerca, indicizzi quella pagina. Dovrebbe essere un’azione automatica che viene compiuta dai motori di ricerca. Una volta lanciato il sito non resta, dunque, che aspettare che il motore si accorga […] Leggi tutto I social media possono aiutare la SEO? 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L’algoritmo di Google è uno strumento […] Leggi tutto I più rilevanti cambiamenti nella SEO del 2021 SEO - 27 Maggio 2021 Ogni mattina un Seo Specialist si sveglia e sa che dovrà correre e aggiornasi su tutte le novità di Google per fare in modo che il suo sito sia sempre ottimizzato. La metafora della savana regge molto bene. Il mondo SEO è in continua evoluzione e tenersi costantemente aggiornati è l’unico modo per mantenere ottimizzati i siti web e di […] Leggi tutto Seo Guru SEO is here to stay! Copyright 2007/2021 - Roma p.iva 11706001002 SEO Freelance - Contatti - Privacy policy - Sitemap This site uses cookies, including from third parties, to send you advertising and services in line with your preferences. By closing this banner, scrolling this page or clicking any of its elements, you consent to the use of cookies. Extended information OK