Marketing Marketing strategy A clear marketing strategy is a prerequisite for a successful existence in today's competitive media market. Any mass media is a product, in fact, focused both on its audience and on advertisers, therefore it is especially important to maintain the attractiveness of the holding's projects for both "target groups". The tasks of the marketing department include analyzing data from regular marketing research, forecasting, developing strategic and detailed marketing plans for the company, which facilitate the work of many of the holding's services. The Russian Media Group holding includes 5 radio stations: Russian Radio (3,193 cities of coverage), Hit FM (1,019 cities of coverage), Radio MAXIMUM (443 cities of coverage), DFM (1,138 cities of coverage) and Radio Monte Carlo (137 cities of coverage), as well as the RU TV channel. TV, presented in packages of more than 1,000 operators and carrying out round-the-clock broadcasting in cable and satellite networks throughout Russia, as well as in the countries of near and far abroad. The total coverage of the radio stations of the holding in Russia is about 33 million monthly listeners. In Moscow, 5.5 million people listen to the radio stations of the Russian Media Group every month. As of July 2017, RU.TV has over 27 million viewers throughout Russia and is one of the largest music TV channels in the country. All projects of the holding are distinguished by thoughtful content and positioning. The key to the success of each of the holding's projects is a thorough analysis of research data devoted to both the study of the preferences of our audience and the study of the broadcast product and the competitive environment of radio stations and TV channels. The radio stations of the holding are leaders in their target segments and have high ratings. All this ensures high efficiency of advertising placement on the projects of "Russian Media Group" and helps to maintain constant interest of the audience. A clear positioning strategy and competitive policy of the holding allow maintaining high audience loyalty and stable commercial interest of advertisers. Research Mediascope: Radio Index - Russia. January - June 2017, Radio Index - Moscow. April - June 2017, TV Index - Russia. April - June 2017. Russian Radio | Maximum | HitFM | DFM | RuTV | MonteCarlo | Station.ru | © 2000-2015 Russian Media Group 123298, Moscow, 3rd Horoshevskaya st., 12 Tel .: +7 (499) 579-77-09, Fax: +7 (495) 748-0808

Shareholders On the entry into force of CJSC "Russian Media Group" of calculating the cost of a copy of documents on a printer on the basis of the Regulation on the provision of information to the shareholders of CJSC "Russian Media Group" more details » On the entry into force of CJSC "Russian Media Group" of calculating the cost of a copy of documents on a printer more details » Regulations on the provision of information to shareholders of CJSC "Russian Media Group" more details » Russian Radio | Maximum | HitFM | DFM | RuTV | MonteCarlo | Station.ru | © 2000-2015 Russian Media Group 123298, Moscow, 3rd Horoshevskaya st., 12 Tel .: +7 (499) 579-77-09, Fax: +7 (495) 748-0808