home/ news/ sylphar achieves further strategic milestone... Sylphar achieves further strategic milestone in building a leading omni-channel consumer health company through the acquisition of Alpha Foods May 14, 2020 Sylphar, the fast-growing OTC company that teamed-up with Vendis Capital in May 2017 with the ambition to accelerate its growth, both organically as well as through acquisitions, has made a further step towards becoming one of the leading European omni-channel players in the consumer healthcare space through the acquisition of Alpha Foods, a German digital-native brand of food supplements and vegan nutrition. Founded by Wolfgang Dorfner, Alpha Foods designs, markets and distributes a range of nutritional supplements and vegan nutrition products that are sold exclusively online, through the company’s own web shop as well as through Amazon. Wolfgang’s past experience at both Facebook and Google have enabled him to gain a unique understanding of these online platforms and has allowed him to build a true Alpha Foods community online. Wolfgang will join Sylphar in order to further drive the growth of Alpha Foods as well as extend his online expertise to the other brands within the group. Founder and CEO of Sylphar, Robin List We are extremely happy to welcome Wolfgang in the Sylphar organization and are looking forward to continue growing the Alpha Foods in the years to come. The acquisition reinforces the existing group presence in the fast growing food supplement and vegan nutrition category. I’m convinced that this partnership is a true win-win situation in which Wolfgang will bring his unique online expertise to our group and benefit from the full support of our organization in order to scale up Alpha Foods. Founder and CEO of Alpha Foods, Wolfgang Dorfner I’m very excited to join the Sylphar family. Having run Alpha Foods by myself since launching it in 2016, I’m truly looking forward to the experience and support of Sylphar’s team in order to continue the Alpha Foods journey, as well as support the group’s other brands in their digital initiatives wherever I can. The acquisition of Alpha Foods perfectly matches Sylphar’s strategy to become one of the leading branded and omni-channel European players in the consumer healthcare space and confirms the buy & build ambitions of both partners Robin List and Vendis Capital. About Sylphar (sylphar.com) Sylphar is a Belgium-based company developing and marketing OTC products worldwide. Sylphar focuses on bringing innovative and consumer friendly products to the global market. The company has currently three group of products: Oral Care (iWhite, Pro Teeth Whitening, Herpatch and Shur), Beauty and Medical Skincare (Remescar, The Pro Co and Axitrans) and food supplement (Nutravita and Alpha Foods). The Sylphar brands are distributed in more than 50 countries worldwide with the support of local distribution partners, through online platforms and direct. The major markets of the company include Spain, UK, Germany, France, Italy and Eastern European countries. About Vendis Capital (vendiscapital.com) Founded in 2009, Vendis Capital is an independent private equity firm dedicated to the European consumer space. In partnership with experienced entrepreneurs and managers, Vendis is focused on investing in and building small to medium-sized consumer companies that are well positioned for value-creating growth or transformation (“building brands together”). For more information: Robin List (Sylphar) – Tel. +32 475 35 80 90 – robinl@sylphar.com Cedric Olbrechts (Vendis Capital Management) – Tel. +32 476 70 62 82 – co@vendiscapital.com Stefan Weimann (Vendis Capital Management) – Tel. +32 479 45 46 24 – sw@vendiscapital.com Latest News 30.09.2019 Sylphar confirms its buy & build strategy by acquiring 2 market leading brands in the antiperspirant business, Axitrans and Axideo 11.09.2018 Sylphar partners with Arash and Babak Peyami and welcomes two digital native brands in its portfolio, Pro Teeth Whitening and Nutravita 15.05.2017 Robin List teams up with Vendis Capital to further develop Sylphar Interested in distributing our brands? Learn more Privacy policy Sitemap made by Dear visitor, this website intends to use cookies to improve the site and your experience. By using our website you declare to agree with our privacy policy. OK