Menu Contact Headquarter +46 (0) 852248300 GfK NORM We are experts in understanding and predicting consumer and shopping behaviour in any purchase situation. Where every decision matters Contact us Services For us, a research project always starts with understanding the client’s business and scoping out the opportunities. We masters all kinds of customized research methodologies both qualitative and quantitative. Pricing strategy Capture price sensitivity for individual SKUs to improve profitability and / or increase market share. Read more Assortment optimization Define the optimal assortment for different sales channels, whilst taking new product launches into consideration. Read more Shopper decision tree Uncover the shopper decision-making hierarchy and identify the most relevant touch points along the shopper journey. Read more View all services News 27 Sep 2017 Online shopper also most valuable offline If your product can’t be found easily in online groceries Read more 25 Feb 2016 Actionable shopper insights to convince retail London, March 3rd - Join our free webinar about virtual Read more 1 Oct 2015 NORM stays tuned to the latest in-store trends Katarina Bergström, Head of concept development at COOP, Read more View all news Clients Our heritage is within the FMCG industry, serving the largest FMCG companies worldwide. However, we have adapted our innovative research services for industries such as telecom, consumer electronics and fast food. NORM opened up another look at our brand and was an excellent sparring partner for innovations. When doing multi-country research based on virtual shopping simulations, NORM’s studio capabilities save time We now have clear directions where we need to put our innovation priorities to achieve our strategic objectives. We are part of GfK GfK is the trusted source of market and consumer insights that enables its clients to make smarter decisions. Discuss your business opportunities We are interested to listen and discuss your business opportunities and challenges in one of our offices. I would like to meet Legal · Privacy © 2017 - GfK NORM is part of GfK