Brand Transformation - Construction The organisation Redrow is one of the largest British housebuilders with a network of 15 operational divisions across the UK. The brief One piece of feedback Redrow regularly see from potential customers is the assumption that new-build houses lack quality and craftmanship. We developed a campaign which aimed to showcase why Redrow’s Heritage Collection is different. The solution We created a 12-minute film showing features found in buildings built during the arts and crafts movement which inspired Redrow’s Heritage Collection. We then showed how these features can also be found in Redrow homes. To add authenticity, the film was presented by TV presenter and property expert Jonnie Irwin. It also featured Kirsty Hartsiotis, who is an expert in the arts and crafts movement. We also recommended the following: Shorter cuts of the film to be used for social media A social media competition to drive further reach and engagement during the campaign Feature articles hosted on the Redrow website A paid campaign on Facebook (their most popular channel) to reach new and relevant audiences The solution The films gave Redrow’s potential customers more reassurance about the build quality of the homes offered by the company, but also increased Redrow’s exposure to the wider market thanks to the social media campaigns and website visibility. Previous Post Brand transformation - Property services Next Post Dealer Launch Training - Automotive Like what you see? Let’s work together! Give us a call on: 0207 937 8057 or email us today on: anythingspossible@drpgroup.com Enquire Now Want to know more about us? Tailor your newsletters to find out the latest information that will help your company grow. Sign up Privacy Policy Cookies Terms and Conditions Modern Slavery Act Information Security Act Sustainability Policy Locations Careers © 2021 DRPG DRPG is part of DRP Holdings Limited, legally trading as DRPG, a company registered in England and Wales Company Number 04519180. Registered Office being: Unit 212 Ikon Estate, Droitwich Road, Hartlebury, Worcestershire, DY10 4EU Please Select Research & insights Creative Campaigns Design Digital Film and Video Events Exhibition Reward and recognition All Our Services Careers Partnership Web Development By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Information about the cookies we store Cookies Settings Reject All Accept All Cookies