Home Consumer Insight Product Design Trading Latest Resources About Contact Get demo Log in Explore not-be-missed happenings in London with WGSN insider, Zuzanna Butkiewicz WGSN Original Image Nov 11, 2021 By WGSN Insider London is vying to become the capital of sustainable creativity. Ideas are radically shifting towards conscious living, as well as towards building a stronger sense of community. The idea of giving new life to deadstock and vintage clothing has gone mainstream. A must-visit for all vintage lovers is the new massive Picknweight store in Covent Garden, based on the idea of selling high-quality rare pieces from all over the world by the kilo – the first of its kind in London. Meanwhile, the new Browns interactive flagship in Mayfair is digitising luxury to engage customers on- and offline. Its in-store tech includes augmented reality, smart mirrors and high-touch services. As well as a four-storey retail space for fashion, accessories, homeware and fragrances, it also has a restaurant with an outdoor courtyard and a programme of experiences to engage the community. WGSN Original Image The new Bally Haus on Regent Street engages local artists and gives a second life to materials, while Selfridges’s Project Earth campaign reinvents its retail experiences through the idea of rental and repair, and combining nature and art – both worth watching. WGSN Original Image Championing responsible sourcing with upcycling and plant-based textiles are sustainably minded brands including Nobody's Child and SIRPLUS, while Hylo Athletics, focusing on sports industry innovations, is also one-to-watch. Linnaean, the lifestyle destination combining a cafe, restaurant, spa and apothecary, taps into our #hybridretailspace trend on experiential retail. Its restaurant serves a delicious plant-rich organic menu alongside biodynamic wines, completing an all-rounded wellness experience. WGSN Original Image A renewed sense of community emerges via mural art and new pedestrianised public spaces offering outdoor art exhibitions, driving the trends for #interactiveart and #joyfulexpression. If you’re a WGSN subscriber, travel virtually to London via our London Virtual Guide 2021. Live now on the site. Share article: LinkedIn Facebook Twitter Know what's next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services. Request a demo Let’s talk. contactus@wgsn.com Give us a call Global & North America +1 212 201 2800 Europe, Middle East & Africa +44 20 7715 6200 Asia-Pacific +852 2730 0831 Latin America +55 11 3525 7374 For WGSN’s latest podcasts, blogs and events, visit: Latest Stay connected Select language: English Español Português 中文 (Chinese) 日本語 (Japanese) 한국어 (Korean) For access to our Privacy & Cookies policy and our Terms of Use, please click here. WGSN Limited, Company number 04858491. Registered Address: Ascential plc, The Prow, 1 Wilder Walk, London W1B 5AP Ascential Inc., tax ID 04-3851246, registered office c/o National Registered Agents, Inc., 160 Greentree Drive, Suite 101, Dover DE 19904, United States 4C Serviços de Informação Ltda., CNPJ/MF (Taxpayer's Register): 15.536.968/0001-04, Address: Avenida Cidade Jardim, 377, 7˚ andar CEP 01453-000, Itaim Bibi, São Paulo CTIC WGSN China Limited 达帛商务咨询（上海）有限公司，Registered address: 5/F, Block 29, No. 1, Lane 618, Dingyuan Road, Songjiang District, Shanghai, China, 上海市松江区鼎源路618弄1号29栋5层 By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see ourCookies Policy Cookies Settings Accept All Cookies