Communications Strategy Refresh - Broadcaster The organisation ITV is a British free-to-air television channel and remains the biggest and most popular commercial television channel in the United Kingdom. The brief Since the time of ITV's previous strategy refresh in 2010, much has changed. Netflix and its peers have completely changed viewing habits with on-demand content. ITV’s 2018 strategy took account of changes in consumer habits with the senior management team, looking for fun and compelling ways of how to share its vision internally, resulting in the widest possible buy-in from colleagues across the business. The solution We devised and delivered a strategy-in-a-box toolkit for senior leaders and line managers to cascade to their teams. Our tools encouraged individuals to capture their strategy journey, and to collaborate and share with one another. The engaged workforce further promoted the strategy internally, ensuring momentum. We created a visual identity, with the ‘More Than’ shield being central to the three engines that drive it: strength, accelerate, and create. The shield represented the protection of the brand and works as a visual cue for colleagues to get behind. The other toolkit assets included a manager’s cascade planner, a fun, interactive game that encouraged teams to think creatively about their key priorities, and a how-to guide which detailed all the necessary steps the entire business needed to ensure the success of the strategy. A shortened version was also created to suit the large volume of freelancers working for ITV. The results The toolkit has allowed leaders to communicate more effectively with both full time staff and freelancers, driving a more aligned and strategic management approach. Previous Post Content marketing - Automotive Next Post Communications Campaign - Technology Like what you see? Let’s work together! Give us a call on: 0207 937 8057 or email us today on: anythingspossible@drpgroup.com Enquire Now Want to know more about us? Tailor your newsletters to find out the latest information that will help your company grow. Sign up Privacy Policy Cookies Terms and Conditions Modern Slavery Act Information Security Act Sustainability Policy Locations Careers © 2021 DRPG DRPG is part of DRP Holdings Limited, legally trading as DRPG, a company registered in England and Wales Company Number 04519180. Registered Office being: Unit 212 Ikon Estate, Droitwich Road, Hartlebury, Worcestershire, DY10 4EU Please Select Research & insights Creative Campaigns Design Digital Film and Video Events Exhibition Reward and recognition All Our Services Careers Partnership Web Development By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Information about the cookies we store Cookies Settings Reject All Accept All Cookies