PopCraft Pops - The Mitchells Agency Brand Case Study - PopCraft Pops BRAND CASE STUDY WHAT WE CREATED Brand Planning Website Design Point-of-Purchase Social Media Digital Media Collateral Package Design An uninspired audience PopCraft is a business with a great idea – offer premium all-natural ingredient pops without sugar or added preservatives and flavors. However, a great idea was not enough to get people to buy a $4 popsicle. Sales were in a slump. Unexpected insights leading to original ideas The terms “local” and “handcrafted” are trending high with picky moms and dads – no surprise, since they want to know what their food is made of, who made it and where it’s from. Combine that messaging with a focus on health and an authentic story, and you have a winner! Additional research proved to us that if we entice adults to buy, the rest of the family will follow. Targeting adults for what is often perceived as a children’s product is not a traditional way of thinking – but it worked. Our “Adults Only” campaign provided whimsy and humor, drawing adults in and preying on their sweet tooths. The audience is inspired and is buying Store sales erupted as did new accounts with like-minded partners. Resorts, hotels, restaurants, and even luxury car dealerships ordered PopCraft by the dozens. The brand found an affluent cult-like following – as to be seen eating a PopCraft pop is near god-like status. THE MITCHELLS AGENCY Home | Our Work | Capabilities | News | Connect | Careers 850-224-3175 1311 East 7th Avenue Tallahassee, FL 32303 FOLLOW US WORK WITH US