English News Opinion Careers CSR International Contact Sharing a healthy future Activities Solutions & Varieties Partnerships About us Working together in today’s dynamic market Rijk Zwaan is committed to supporting growers and partners in their efforts to produce, distribute and/or process fruit and vegetables. Based on the very latest market insights, we aim to help the vegetable food chain to adapt to market changes by providing customised, relevant and applicable advise and solutions. Our teams are doing their utmost to keep the day-to-day activities running smoothly and stay connected with our business partners. Join us on social media #StrongerTogether Rijk Zwaan presented successful concept at Fresh Produce India At Fresh Produce India on 22 April 2021, Jan Doldersum provided insights into the successful approach of the snack vegetables concept SN!BS. Jan Doldersum presentation Fresh Produce India 3 May - Harvest indicators ensure the best-tasting Cantaloupes at all times UNICA Group in Spain is currently growing two new ready-to-eat melon varieties from Rijk Zwaan: Zinasol RZ and Casasol RZ. Unique changes indicate when it is the ideal time for these Cantaloupes to be harvested. Ready to eat melon Always harvested on the right time 8 April – Start of International Year of Fruit & Vegetables Fruit and vegetables come in all shapes, sizes and colours. Raw or cooked. Sweet or bitter. Soft, crunchy or pungent. All of them unique and special. Full of fibre, vitamins and minerals. Fruit and vegetables don’t just fill your plate, but they are part of a healthy diet. So it’s with good reason that the Food and Agricultural Organization of the United Nations is putting fruit and vegetables firmly in the spotlight in 2021! As a vegetable breeding company, we embrace the International Year of Fruit & Vegetables of the FAO. Vegetable breeding contributes to the availability of vegetables 25 March - Improving the availability of fresh vegetables in Bandung, Indonesia In Indonesia, the demand for fresh and tasty vegetables is growing. Sourcing high-quality fruit and vegetables all year round is a huge challenge for food retailers like Superindo. This challenge triggered the start of a successful local chain partnership. Local availability of vegetables through chain partnership 8 Feb - Ideal partnership with Rijk Zwaan and Love My Salad Love My Salad and Take Me Home Tomatoes inspire home cooks in Thailand. The Tops supermarket chain in Thailand has been selling intensely sweet Cherry Diva tomatoes since early December under the Take Me Home Tomatoes brand. Love My Salad and Take Me Home Tomatoes 28 Jan - ‘SN!BS is a small step towards a healthier future in India’ Snack vegetables are a completely new concept for them, but consumers in India regard the SN!IBS snack vegetables as attractive, colourful and healthy. SN!BS India 18 Dec - Salanova® varieties create a premium salad segment in Australia Capitalising on the demand for extreme convenience, Rijk Zwaan’s Salanova® mixed butter leaf varieties provide a premium solution to the needs of many consumers. Frances Tolson, Account Manager from Rijk Zwaan Australia, tells more about the unique ‘one cut, ready’ Salanova® lettuce. Salanova in Australian supermarkets Read more about this whole-of-chain approach 23 Nov - Gramado wins over consumers in São Paulo with healthy ‘veggie boxes’ During the coronavirus pandemic, the Brazilian wholesaler Gramado Group has worked together with vegetable breeding company Rijk Zwaan to successfully launch an online service to deliver boxes full of fresh, healthy and versatile fruit and vegetables to people’s homes in the metropolis of São Paulo. Chain collaboration in Brazil Read more 10 Nov - Asia Fruit Logistica 2020 The coronavirus outbreak appears to be reinforcing four key consumer trends in particular. At Asia Fruit Logistica ON 2020, Rijk Zwaan will be sharing details of solutions that respond to those trends. Together, we can inspire consumers in this changing market. Four key consumer trends Meet us at Asia Fruit Logistica 29 Oct - Knox™ significantly reduces in-store waste levels Many years ago, Bakkavor – the leading provider of fresh prepared food (FPF) in the UK – was our first partner to conduct tests with Knox™ lettuce. Those tests demonstrated the shelf life benefit, and the customer is now incorporating Knox varieties into its entire range. In this story Bakkavor shares their experience in their efforts to reduce in-store waste levels. Reducing in-store waste levels Read the story of Bakkavor 22 Oct - "Offering customers a realistic experience" Twice a year, Rijk Zwaan organises international demo days for open-field crops at its Research & Breeding facility in Fijnaart, the Netherlands. Although coronavirus measures and travel restrictions meant that the set-up was a little different this year, many things remained the same. “The demo field was full of Rijk Zwaan’s very latest lettuce, spinach, brassica and carrot varieties. And just like always, it revolved around personal contact." Live in the field or digitally Watch the video 19 Oct - ‘Consumers love the unique taste and crunchy bite of Rijk Zwaan cucumbers’ Owned by SPAR Nigeria, Evergreen Dynamic Harvest is a farm that conducts trials of new vegetable varieties which are then consumer-tested in the SPAR Lekki hypermarket next door. A new partnership was formed with Rijk Zwaan at the beginning of this year to trial the Mydas RZ slicer cucumber variety. During the start of the COVID-19 pandemic, seed deliveries suffered significant delays – but the Mydas RZ seeds proved to be well worth waiting for. Consumers favorite Read the story of Spar Nigeria 9 Oct - Rijk Zwaan to focus on inspirational home cooking at virtual PMA Fresh Summit The PMA Fresh Summit is an annual highlight for the entire fresh supply chain in the US. The 2020 edition is being held from 13-15 October – in a virtual format this year, but just as exciting and innovative as ever. Vegetable breeding company Rijk Zwaan will be focusing on the overarching theme of ‘Inspiring Ingredients for Home Cooking’. Inspirational home cooking at virtual PMA Fresh Summit 28 Sept - Fruit & vegetable sales channels have changed permanently The fresh chain for fruit and vegetables is experiencing similar shifts across the globe. For example, Rijk Zwaan specialists from regions including China, India, Russia, Europe, South Africa and the USA all indicate that the pandemic has accelerated the transition to online shopping and home delivery, which was already underway. Changing sales channels Research by Rijk Zwaan reveals 17 Sept - Successful launch of pink beef tomato Kawaguchi RZ in Poland Despite the Covid-19 pandemic Rijk Zwaan is still introducing new varieties, albeit with some changes to the usual approach. After all, it is difficult to visit greenhouses in person nowadays. The solution lies in digital media, according to Marcin Mech from Rijk Zwaan Poland. Successful launch of Kawaguchi RZ New pink beef tomato 10 Sept - Bringing healthy Salanova® to a wider audience Today, healthy food is more important than ever. There is evidence of this in the retail channel too, where consumers are increasingly buying fresh produce – such as Salanova®, for example. Now, thanks to a collaborative partnership between Finca El Sauce and Expo Verde Agricola facilitated by Rijk Zwaan, the product that was already present in the main Argentinian supermarkets, now shows a wider coverage. Partnership in Argentina Bringing healthy Salanova® to a wider audience 7 Sept - Rijk Zwaan Global Open Field e-vent The role of the vegetable industry in the world food supply is now more important than ever, as is the value of personal interaction. In order to support clients worldwide, the Rijk Zwaan Global Open Field e-vent is being organised in Fijnaart 14 Sept - 16 Oct. This e-vent promises to be a unique mix of personal onsite and digital meetings and to ensure the personal contact Rijk Zwaan is known for, tailor made programs will be offered to clients. Rijk Zwaan Global Open Field e-vent Meet us 22 July - German campaign for aubergines responds to home cooking trend A German promotional campaign for aubergines was launched on social media channels including Facebook, Instagram and Pinterest on 14 July 2020. Love My Salad and Rijk Zwaan Welver are working in close collaboration with food bloggers to inspire and educate more consumers about the versatility of this vegetable sort. German campaign for aubergines Inspiring consumers via platform Love my Salad 10 July - Rijk Zwaan’s global melon & watermelon event Melon growers, dealers, processing companies and retailers from all over the world are showing an interest in innovations such as the yellow watermelon called Tropical Sunshine and the useful ‘ready to eat’ harvesting indicator. Although the coronavirus crisis has substantially disrupted the market in recent months, the chain is still optimistic about the future. Innovations fresh melon chain Rijk Zwaan's global melon & watermelon event 3 July - Deep red plum tomato finds favour with home cooks The coronavirus crisis has stimulated new consumer trends in the fresh fruit and vegetable category. Over recent months, for example, European retailers have seen a surge in demand for plum tomatoes as ingredients for home-made soups and sauces. A similar trend is apparent in fresh meal kits, which often include this tomato type. Deep red plum tomato finds favour Home cooking trend 18 June - Melon Gladial Famosa is the result of a fruitful collaborative partnership The melon ‘Gladial Famosa’ combines the best of both Rijk Zwaan and Agrícola Famosa. Thanks to the new Gladial Famosa brand, the Brazilian melon production company can guarantee its customers a year-round supply of high-quality melons. Melon Gladial Famosa is the result of a fruitful collaborative partnership 16 June - Vegetable growers looking to accelerate switch to mechanical harvesting due to coronavirus crisis Due to the coronavirus crisis, vegetable growers and processing companies in countries such as the UK, Spain, Italy and Germany are looking to accelerate their transition to mechanical harvesting. Although the biggest focus is on leafy vegetables, growers of other crops are also interested in increasing the level of automation, according to interviews conducted among European chain partners. Vegetable growers looking to accelerate switch to mechanical harvesting due to coronavirus crisis 9 June – Marco van Leeuwen reflects on the impact and opportunities of COVID-19 The COVID-19 pandemic has significantly affected global food production. Even though farming and seed sector activities have been broadly exempted from restrictive measures, it is difficult to anticipate what the medium- and long-term impact will be. Seed is a foundational contributor in ensuring food security. Marco van Leeuwen (Board of Directors) reflects on the impact and opportunities of COVID-19 during the annual congress of the International Seed Federation (ISF). Marco van Leeuwen reflects on the impact and opportunities of COVID-19 22 May - Help our partners in the vegetable chain Our teams are doing their utmost to keep the day-to-day activities running smoothly and stay connected with growers and many other business partners. We are embracing every opportunity to continue our support through effective online communication, but we’re staying connected in a one-to-one manner offline as well. Staying connected Activities in Australia, Guatemala, Spain and Hungary 30 April - Virtual crop advice for growers and business partners The coronavirus outbreak calls for a different approach to communication. But one thing is clear: it doesn’t stop us from providing growers and business partners with the best technical crop advice to support their businesses. Virtual crop advice Best practices from Brazil, Tanzania and Turkey 23 April 2020 - Interview Andrea Launeck "We’re working as hard as always to do our bit to support our growers and others in the fresh produce chain", says Andrea Launeck, Director of Rijk Zwaan Italy. In this interview he reflects on the coronavirus situation and the supply of seeds in Italy. Andrea Launeck reflects on the fresh produce chain in Italy Stronger Together The spread of coronavirus affects us all. Growers, distributors, supermarkets and many others in the food chain are working hard to guarantee there is enough food available. They are all an essential link in the food supply chain every day. That's why over 3,300 employees worldwide are doing their utmost to ensure a continued supply of seeds. 19 March 2020 - Message Board of Directors Vegetable seeds are at the very start of the food chain. Without vegetables seeds, growers cannot produce vegetables for people to eat. Read the message of our Board of Directors. Coronavirus Taking appropriate measures and continuing to supply seeds Share this page © Rijk Zwaan Zaadteelt en Zaadhandel B.V. Disclaimer Privacy policy Cookies Marketing statements Sales conditions Product info We use cookies on this site to enhance your user experience. Give me more information I agree