CORD FINANCIAL SERVICES ATM SOLUTIONS ABOUT US SUPPORT CENTER RESOURCE CENTER DISTRIBUTOR PORTAL Give Us A Call 800.410.5217 You are here: Home / ATM Solutions / What is EMV? What is EMV? What is EMV? EMV stands for Europay, MasterCard and Visa; it is a joint effort to ensure security for customers and interoperability between nations. Eighty countries globally are in various stages of EMV chip migration, including Canada and countries in Europe, Latin America and Asia. While the United States credit card industry has been operating mainly with magnetic strip technology for many years, the migration to EMV chips is inevitable. As part of their EMV migration road maps, Visa and MasterCard have established deadlines for counterfeit card fraud liability shifts for U.S. ATM owners. What Makes EMV Cards Different? A layer of security is added with EMV chip equipped cards; according to experts it is fairly easy to reprogram magnetic strip cards with stolen consumer information. The new cards will still be donned with the magnetic strip so that they can be used with non-EMV card readers but the micro-chip will give the card additional authentication requirements when used with an EMV compliant card reader. Unfortunately, EMV integration will not prevent all fraud. While these extra security measures are taken with in-store purchases, they will not protect consumer financial data from on-line purchases. When to Start Planning? The time to start planning for EMV migration is now! According to experts, the process of migrating to EMV can take anywhere from 12 to 16 months. Waiting until the last minute to upgrade the hardware and software for your ATM portfolio could potentially be a VERY costly mistake. Shortages of EMV card readers and resources for EMV testing and certification are to be expected as the deadline approaches. BUY NOW CORD is ramping up for EMV, are you? We have one of the largest inventories of EMV kits for your ATMs. Combined with our EMV technical experts, we are ready to assist you through this transition. Contact us to take the next step... Name First Last Email Phone Your Comments CAPTCHA ATMs ATM PROGRAMS CONTACT US ATM Solutions Large Businesses Small to Midsize Businesses Financial Institutions Distributors ATM Programs ATM Placement Programs ATM Transaction Processing ATM Cash Loading Service ATM Marketing: Wraps and Screen Advertisements ATMs Nautilus Hyosung Triton ATMs GenMega ATMs Hantle EMV Information UPCOMING EVENTS No events scheduled View All Events VISIT THE CORD STORE CORD Financial Services 800-410-5217 ATM SOLUTIONS OUR STORY – ATM SERVICES YOUR BENEFITS SUPPORT CENTER RESOURCE CENTER CONTACT US CORD STORE CAREERS CORD Financial Services is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA CORD Financial is a registered ISO for Citizens Bank, N.A., Providence, RI. Copyright © 2021 Cord Financial · Privacy · Sitemap · Site by Regency