WHAT WE DO AgencySacks was built to connect brands to affluent consumers.We use proprietary tools to develop an actionable foundation and we then package this understanding and insight into exquisitely articulated, beautifully crafted communications platforms. We influence the affluent™. Service & Capabilities INTELLIGENCE Proprietary Affluence Segmentation Proprietary Affluent Consumer Studies Luxury Brand Development Model Custom Qualitative Research Custom Quantitative Research Luxury Marketing Network STRATEGY Brand Audits Brand Architecture Customer Persona Development Brand Essence and Positioning Brand Personality, Voice, and Values Product and Service Innovation Messaging Strategy CREATIVE Branding, Naming and Identity Design Brand Campaign Development Content Creation Brand Activation Materials Video/Photography Shoots Digital Advertising CRM and E-marketing Materials Website Design Collateral and Direct Mail ACTIVATION Paid Media Consulting Social Media Strategy and Content Experiential Activation Event Support Partnership Marketing Development Sponsorship Marketing and Sales Luxury Proprietary Tools Not all wealthy consumers are alike. Knowing Affluence is a revealing and provocative U.S. consumer affluence segmentation. This research gives us deep insight into the 5 U.S. proprietary affluent archetypes, allowing us to craft strategy and communications that are as targeted as possible. Helping buyers Find the permission They need to buy. Creating desire. AMONG the AFFLUENT. Luxicon is an ideation tool used to help brands define the aspects of luxury that are most important to consumers in their world. We have defined the 16 essential elements of luxury. This tool can be used to drive strategy and innovate on product and marketing. We believe in the License of Luxury, the imperative of luxury brands to live (and communicate) on the edge. Consumers expect you to do more and be more, so push the marketing envelope…and everything else. We are dreamers and doers. ANDREW SACKS Andrew believes in strong brands. His passion lies in activating and reinvigorating every aspect of a brand’s image — from look, feel, story, and voice to consumer touchpoints and even the internal organization. He plays the crucial role of editor and arbiter in helping brands discover what matters for them. Andrew is a devoted global traveler and a damn good cook. He lives in New York and East Hampton with his wife Julie, and son Jack. LYNN KOKORSKY Lynn has an eye for details, which is just one of the things that makes her a great art director. Exquisite taste, inventiveness, and the ability to collaborate with top photographers and key production talent are on the list too. Lynn has shaped the agency’s work on the art side for years, and in that time she has influenced every brand that has come through the agency’s doors. She and her husband Flavio live in New Jersey. DAWN HENRY Dawn’s experience as a strategist on the client and agency sides has proven invaluable. She has a rare talent for putting her finger on the fundamental issues that clients and their consumers are weighing, which is critical in developing communication strategies for many brands. Dawn travels widely with her husband James and son Charles. They reside in Connecticut. MARTIN SMITH Marty is the agency consigliere, always in search of a way to focus our thinking in light of the bigger picture. With a rich background in the advertising world, Marty has a deep understanding of clients, their needs, and the pressures they must respond to. And he has a gift for finding a way to reconcile competing interests. An avid tennis player and a decent golfer, Marty and his wife Ellen live on Manhattan’s Upper East Side and in the Hamptons. AMY POFAHL Amy is adept at keeping both client and agency on the same page. It comes from years of experience and a talent for looking down the road and around corners to know what’s coming next. Amy has led a number of agency/client relationships and has managed nearly every kind of production or engagement imaginable in her coolheaded way. She lives with her husband Victor and their daughter in Brooklyn. MICHAEL WARD In a world where dashing off a barely considered Tweet is the current measure, Michael actually writes complete sentences on things he’s thought long and hard about. He’s written just about every conceivable kind of piece for our clients, from advertising to online materials to brochures and books. Michael is always keen to help brands articulate their story in an engaging way. He lives with his wife and son in Brooklyn. JESSICA HAAS Jessica is a multidisciplinary senior art director with a keen eye for all things design from logos to packaging. With over 10 years of agency experience, she has a thorough understanding of brand objectives and visual marketing. She's an award-winning designer with a master's degree from Pratt Institute and a reputation for delivering pragmatic solutions for clients in fashion, food, real estate, and travel industries. She lives with her husband and daughter in New Jersey. ANDREW SCHINDERMAN A lifelong New Yorker, Andrew will gladly tell you where to find the best slice and talk your ear off about the Yankees. With a mind for business and strategic thinking, a strong appreciation of creativity, and a diplomat’s knack for working with headstrong personalities, advertising was a natural career choice. Prior to focusing on the real estate industry, Andrew honed his craft servicing corporate clients such as Citibank, Merck, and Kraft Foods. Andrew has an MBA from Columbia University. STACEY KATZEN Stacey knew from the age of 10 that she wanted to be an art director. How about that for conviction? Her style always leans to smart, clean, sophisticated visual solutions. Stacey enjoys the challenge of working across all mediums. She’s a talented illustrator and watercolorist as well, and she enjoys jewelry design and photography. She lives on the Upper West Side with her husband and son. JESSICA FOSTER Raised in a family of entrepreneurs and small business owners, Jessica has a passion to lead projects that amplify a brand's voice. With over 5 years of agency experience she has a keen eye for creativity, design and exceptional client service. Her most cherished part of agency life is collaborating with those around her and pushing the envelope for innovative thinking. Outside of the agency you'll find her in a yoga class, exploring NYC or finding adventure through travel. HOME WORK ABOUT CONTACT 212.826.4004HELLO@AGENCYSACKS.COM © 2021 AgencySacks