CHANNELS INSIGHTS CONTACT WHITE PAPER All Articles Press Releases Case Studies The Why, Where and What of Grocery Split Shoppers In the past 5 years, with the total number of supermarket locations increasing over 10% in the U.S. and the emergence of online competitors such as Amazon, Jet.com and Boxed to the grocery space, understanding the motivations of the multitrip split shopper is more important than ever. A split shopper is defined as someone who shops multiple retail brands and locations to purchase his or her everyday household items even though those items may all be available at one store. SKUlocal™ has conducted proprietary research focused on the increasing trend of multi trip split shopping behavior among a variety of customer segments. Our research indicates four primary reasons why consumers split shop: 81% want to save money 55% prefer certain products due to quality 48% want to take advantage of special store promotions 48% want to purchase brands/products they desire Be the go-to brand for everyday essentials by understanding the behaviors and motivations of the split shopper and discover retailers that are winning and why. Download this white paper to learn insightful strategies to thwart split shopping. Fill out this form to download now ABOUT About SKUlocal Contact Us Careers INSIGHTS Articles Press Releases Media Case Studies privacy policy terms of use © 2021 V P Holdings, Inc.

CHANNELS INSIGHTS CONTACT CONTACT US Start your journey to business success Work with a partner that will keep you top of mind with your audience to drive sales, cut through the competition and firmly establish your business in the marketplace. SKUlocal 1 Valpak Avenue N. St. Petersburg, FL 33716 Get Directions Phone: (727) 399-3000 Email: info@skulocal.com V P Holdings, Inc. ©2020 ABOUT About SKUlocal Contact Us Careers INSIGHTS Articles Press Releases Media Case Studies privacy policy terms of use © 2021 V P Holdings, Inc.