What We Do Our Strategy England Cricket Domestic Cricket Recreational Cricket Finance Sustainability Our Strategy The ECB’s five-year strategy, Inspiring Generations, to grow the game was launched in 2020 with the aim to inspire a new generation to believe that ‘cricket is a game for me’. ECB’s five-year plan: Inspiring Generations We want to encourage more young people to form a lifelong relationship with cricket from an early age, to be passionate about the game throughout their lives, and pass this passion on for generations to come. Beyond just a new generation, we want people and communities to be united by the feeling that cricket is a game for them. This transcends simply participating, volunteering, following or attending, and gets to the heart of how people perceive cricket – as a game that has something to offer everyone. Inspiring Generations is being delivered through six priorities: Grow and Nurture the Core Grow and nurture the core: partnership and collaboration Inspire through Elite Teams The raised bat or pumped fist in front of a packed house, whether in Manchester or Mumbai, Birmingham or Brisbane, is the culmination of a long journey that began years before Make Cricket Accessible Cricket already has more than 10m followers and 2.5m players in England and Wales... Engage Children and Young People Five million children have been introduced to cricket since the launch of Chance to Shine in 2005... Transform Women’s and Girls’ Cricket Women’s and girls’ cricket is the biggest growth opportunity for the game... Support Our Communities Cricket has a unique ability to connect communities and improve lives. It is a sport that transcends generations... Follow ECB on Social Matches England International County England England Men England Women England Lions England Disability Domestic Vitality Blast Royal London Cup County Championship Rachael Heyhoe Flint Trophy Play Junior (age 5+) Open age Competitive cricket How to play cricket Find a club Be Involved Volunteering Coaching Officials Club support More Contact us Careers ECB commercial partners Governance Report discrimination Modern Slavery and Human Trafficking Statement ECB Newsroom Privacy policies Cookies © ECB 2021