Careers Investors Sustainability Media & Events Worldwide Intertek Industries About Us Knowledge Locations Home / About Us / Our Brand Reinvention Twitter Facebook LinkedIn YouTube Blog OUR BRAND REINVENTION We’re unveiling a bold new brand identity across the world of Intertek to reflect our commitment to superior customer service with Total Quality Assurance. Intertek has always been a pioneer, anticipating the needs of its clients with bold innovations. True to the innovative spirit of our founders, we’re re-defining the industry with our Total Quality Assurance value proposition – going beyond physical quality control through our Testing, Inspection and Certification services to offering Total Peace of Mind, as we additionally provide Assurance services, ensuring our customers’ operating procedures and systems are functioning properly. We sum this up in our new strapline, our brand USP, ‘Total Quality. Assured.’ As part of our brand reinvention, we’re rolling out a bold new brand identity, inspired by a key moment in our company history – our founder Thomas Edison’s invention of the first practical incandescent light bulb. Our new logo reflects technology and progress. The dot of the letter ‘i’ is always the brightest element of our logo, referencing the light bulb moment in Edison’s laboratory. Our new brand colour is yellow – the colour of illumination. The most visible colour in the spectrum, it promotes safety. Yellow is also the colour of new ideas and innovation – the lifeblood of our company. But our new identity is much more than just a new logo and colour palette. Behind it lies our Customer Promise – Intertek Total Quality Assurance expertise, delivered consistently with precision, pace and passion, enabling our customers to power ahead safely – as we firmly position Intertek as the trusted partner for end-to-end Total Quality. Assured. About Us About Us What We Do Our Mission, Vision and Values Our Brand Reinvention Our History Compliance and Corporate Governance Corporate Responsibility Corporate Sustainability Management Clients and Testimonials Your recently viewed pages: California Proposition 65 Updates Industries About Us Knowledge & Education Locations & Contacts Search © Intertek Group plc Disclaimer Terms Privacy Cookies Client Portal Modern Slavery Act Statement Opt Out from Communications