Home News Projects URW Link The Mixer Contact Welcome to Unibail-Rodamco-Westfield innovation centre where we create better places together and invent tomorrow’s retail News View all Twitter Tweets by UR_LAB Newsletter Receive each month the latest news on innovation by URW Lab and URW Link. What is URW LAB? URW LAB is Unibail-Rodamco-Westfield’s Lab for Innovation. URW Lab is Unibail-Rodamco-Westfield’s innovation incubator. Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve. URW Lab works closely with internal and external stakeholders—including other Group research departments, large shopping centres and retailers—to monitor trends, identify innovations, test new concepts, and develop implementation plans to ensure the strongest ideas are successfully adopted in Unibail-Rodamco-Westfield shopping centers across Europe. At Unibail-Rodamco-Westfield, our mission is not only to create value for our visitors and shareholders today, but also to invent the places and experiences for shopping and working of tomorrow. In a complex world, where every company’s business model is evolving fast or is even disrupted, where many aspects of our lives are changing at an incredibly fast pace, the URW teams have to understand what is going on around them, envision long-term trends and develop innovative products and services. This is why innovation must be at the heart of our day-to-day work life. Why we encourage our teams to be more collaborative and creative, in order to imagine solutions together. Why we are empowered to dare until we get it right and have an impact. Christophe CuvillierCEO Unibail-Rodamco-Westfield URW Lab’s ambition is to foster the creation of hybrid, sustainable, highly desirable places: Better Places. This vision is embedded in our innovation and “Better Places 2030” CSR strategy. We aim at better understanding macro trends shaping our environment. We share, communicate and advocate. We strive for open mind, critical thinking and innovation culture throughout the teams. We test, experiment and scale new products, services and solutions in open innovation. We are impact driven: we believe transformation is key for success in today’s world. We dare by being risk takers. We are empowered, sincerely engaged, and we play collective. Innovation is part of Unibail-Rodamco-Westfield’s DNA and will be instrumental to achieve our ambitions. Julie VilletURW Lab and CSR Director Our innovation priorities URW Lab focuses its efforts on six topics of interest serving Unibail-Rodamco-Westfield’s ambition to create Better Places. Finding innovative solutions for mobility Making our assets smarter Co-designing on development projects Enhancing customer experience Rethinking assets as distribution hubs Promoting new usages Learn more about our topics What is URW LINK? URW Link is the gateway to work fast with Unibail-Rodamco-Westfield on innovation projects. URW Link is Unibail-Rodamco-Westfield’s open innovation platform. URW Link identifies and builds innovative partnerships for the Group with start-ups, corporate, retailers, NGOs, and many others. Our purpose is to source externally the most relevant solutions, test them concretely in our shopping centres and, if found relevant, deploy them throughout Unibail-Rodamco-Westfield’s portfolio. Learn more about URW Link Grand Prix des Jeunes Créateurs du Commerce Launched by Unibail-Rodamco-Westfield in 2007, this competition aims to showcase the creativity and innovative acumen of tomorrow’s retail talents by providing them with the financial and operational support they need to start up their business. The four 2018 winners Learn more about the Grand Prix Team URW Lab JULIE VILLET URW Lab and CSR Director ARTHUR ESCHMANN URW Lab Strategy Manager JULIE LEBARBEY Mixer Executive Assistant JEAN COLLET URW Link Director VALÉRIE JACOB-HOARAU URW Link Manager GUILLAUME CERBELAUD URW Link Analyst The Mixer Innovation center The Mixer is where innovation happens. Discover our 900m² located in Unibail-Rodamco-Westfield’s headquarters in Paris, where startups and Unibail-Rodamco-Westfield’s employees work together to invent tomorrow’s retail. See more of the Mixer About URW Lab is Unibail-Rodamco-Westfield’s innovation incubator. Launched in 2012, URW Lab organizes and accelerates innovation within the Group and ensures that promising ideas receive the dedicated resources they deserve. Featured on urlab.eu URW Link: how is the start-ups / corporates relationship going? December 21, 2018 Urban farming: six months after opening at So Ouest December 14, 2018 SKOLA: innovative sales training program tested in 2 centres November 21, 2018 URW Link: Visibilishop, two years later November 9, 2018 Search Search 7 Place du Chancelier Adenauer, 75016 Paris contact.urwlab@urw.com contact.urwlink@urw.com Privacy policyLegal © 2018 All rights reserved.