Branded Content Stories that enrich your knowledge, NRC Branded Content develops unique, relevant and meaningful content and translates the key qualities of NRC (quality, reliability and expertise) into stories that enrich your knowledge. Our guiding principle is to always maintain respect for the reader and for the objectives of the clients. The productions are all developed using the journalistic approach and must achieve the desired effect: influence through content. Email us for personal advice Or telephone us on +31 (0)20 755 3053 Quality With attention to detail and well-crafted, custom content for the NRC audience. The same journalistic quality that you are used to with our editorial articles. Trust The stories bring readers useful and factually correct information. Readers learn something from this information, are able to form an opinion based on it and are motivated to take action. Expertise Bring out the best information and present it in the best way possible by taking advantage of our large network of content creators, strategists and designers. Customised collaborations Proven effect on brand association and brand preference We reach involved readers and help advertisers convey their story in a relevant and credible way – or an NRC worthy way – that actually has an impact. And we see that it works. The stories powerfully connect with the experiences of our NRC readers; they are therefore particularly well read, but we also see that the investment of our partners pays off. +36% positive associations with the group exposed to the content – +35% brand consideration – +18% brand preference Our branded content has a proven effect. An effect on how the reader views the brand, which associations he forms with the brand and whether he develops a preference for it. View all facts and figures Contact us directly Quality view: results-based evaluation At NRC, we believe that a reader must actively read a story for at least 15 seconds in order for the message to really come across. That’s why we evaluate XTR productions based on quality view: you only pay for readers who engage with an article for a minimum of 15 seconds. We use MOAT to measure our quality view. MOAT measures reading behaviour based on activity and interaction and stops measuring if there is no reader engagement. We also measure the quality view per second – this way, we can guarantee our clients that their message will actually reach the target audience. We also see this reflected in the statistics: if a user has been reading an article for at least 15 seconds, they tend to read it all the way through. This is the goal of anyone creating high-quality content – but even more important if you’re looking to use branded content effectively. Feel free to contact us for more information The possibilities of branded content Customisation Customisation based on your target groups. We are in a good position to find the right angle for the message that you, as a client, wish to convey, in keeping with the journalistic theme that our readers prefer. Advertorial or brand page Your content in text, images and sound within the trusted NRC environment with the tone-of-voice that appeals to our readers in the form of an advertorial or a brand page. View the entire offer Nes 76 1012 KE Amsterdam The Netherlands All Contact Information Traffic & Sales Support traffic@nrc.nl Sales sales@nrc.nl Sales NRC Carrière carriere@nrc.nl Familieberichten familieberichten@nrc.nl Traffic & Sales Support +31 (0)20 755 3051 Sales +31 (0)20 755 3053 Sales NRC Carrière +31 (0)20 755 3055 Familieberichten +31 (0)20 755 3052 Home About NRC (NL) Copyright (NL) Privacy statement (NL) Advertisement specifications and deadlines General Advertisement Terms and Conditions of NRC Media B.V. This website uses cookies for functional and analytical purposes. Read more about our cookie policy. RejectAccept