MENU FEATURED Bringing Excitement to a New Chapter of Predators Hockey The Nashville Predators have certainly made a name for themselves since they entered the NHL in 1998. Having built up a loyal fan base that brings the energy every game at Bridgestone Arena, it is no surprise that they are primed to bring the excitement to Smashville once again this season. READ ARTICLE TikTok & Community Commerce: A New Era of Digital Strategy As the leader in short form video, TikTok allows marketers to take advantage of the newest form of e-commerce – Community Commerce. READ ARTICLE Thinking About our Audiences in an Ever-Changing Environment Consumer behavior has shifted, yes. But we can’t lose sight of some core fundamentals when thinking about our audiences. READ ARTICLE Revolutionizing B2B Campaigns with Unexpected Media Strategies While feasible paid media tactics that could effectively reach our vertical B2B audiences were once confined by select audience targeting options, the days of significant limitations are quickly dwindling. READ ARTICLE Building Trust With an Alabama Classic When Jack’s, an Alabama born hamburger joint that’s been a long-time player in southern cuisine, presented GS&F with a menu item that was new to Jack’s but familiar to the plates of southerners, we took an up-close look at the existing and potential customers to inform our strategy. READ ARTICLE ESG: The Future of Business is Already Here Regardless of which industry you work in, the type of products or services you provide, or the size of your business, ESG (environmental, social and governance) issues should be a top consideration for your brand. READ ARTICLE Breaking Through in a Functional Category GS&F has partnered with Delta Dental for nearly 20 years, supporting paid media and creative efforts across several key markets. And as we do with all of our work, we took an audience-first approach to create meaningful connections. READ ARTICLE How The Healthcare Industry is Being Transformed It is no surprise that COVID-19 has put tremendous pressure on the healthcare industry through challenges and shifts in consumer behavior. These, along with the constant desire for transparency amongst consumers, has the healthcare industry overwhelmed with challenges and opportunities. READ ARTICLE Diverse Perspectives & Inclusion: The Secret to Audience-First Influencer Marketing Influencer marketing has become an increasingly important aspect of the marketing mix. It’s an effective way to amplify reach, an efficient way to create content, and an impactful way to create authenticity for brands. READ ARTICLE Start Your Engines: Revitalizing a Nashville NASCAR Track When new track president Erik Moses and his team came to us with a no-fail revitalization project, all leading up to the first NASCAR Cup Series race held in Nashville in over 35 years, we jumped on board immediately. Here’s how we sold out the event—and set the stage for a landmark to make its return. READ ARTICLE Content Marketing: Why the Audience Always Comes First Advertising can often be perceived as product promotion from brand to consumer. Content marketing is reframing this narrative by looking to meet the audience’s needs before ever mentioning a product. Seem backwards? It’s not. READ ARTICLE 1 2 3 4 5 6 7 ... 12 Work With Us Join Our Newsletter LOCATION 209 10th Ave S, Ste 222 Nashville, TN 37203 615-385-1100 NEW BUSINESS Jeff Lipscomb jefflipscomb@gsandf.com