PRESS + OPINIONS Advertising is dumb. Don't be dumb. Latest Press News MARCH 18, 2020 NEWS Social Media Updates Report for March 2020 FEBRUARY 19, 2020 PRESS Assembly Named Media Agency of Record for Pabst JANUARY 28, 2020 PRESS CES 2020 Trends and Predictions Report OCTOBER 03, 2019 NEWS Assembly Names Michael Fanuele as President JULY 09, 2019 PRESS MDC Partners Forms New Media, Data and Technology Network With GALE MARCH 14, 2019 PRESS Assembly Named A Leader in “Full-Service Media Agencies” Report by Independent Research Firm View More Home What We Do Our Work Press + Opinions About Us Careers Contact Us Copyright 2020 Assembly - All rights reserved

OUR WORK Media isn’t about chasing impressions and cheap attention. TRUTH Twinkle, Twinkle Young people understand the dangers of tobacco, but not its impact on erectile dysfunction. We created a cautionary tale of “Dick” who discovers this. The nine-part Snapchat story launched on Valentine’s Day which helped “soften” this “hard” conversation and reached 40 million Snapchat users in one day. AUTOTRADER NBA InPlay App Mobile devices account for 50% of online automotive site visits, but Autotrader’s NBA partnership didn’t have a mobile outlet for their fantasy sports-loving millennial audience. We sponsored a first-of-its-kind NBA InPlay fantasy game app generating 220k unique Autotrader InPlay app users. E*TRADE Don’t Get Mad, Get E*TRADE E*TRADE’s new target has a complex conversion journey and relying solely on last-touch attribution to reach them wouldn't be enough. Using client data, we designed predictive models that created better accuracy and helped E*TRADE achieve their highest account opening day since 2014. FX Scaring Is Caring American Horror Story wanted to expand their female audience base so we decided to reach horror fans in an unlikely environment — Pinterest. We intercepted typical search terms like “yoga” with a contortionist pin and “beehive hair” with a pin featuring bee-filled eye sockets – increasing tune-in intent by 54%. SOME OF OUR CLIENTS Home What We Do Our Work Press + Opinions About Us Careers Contact Us Copyright 2020 Assembly - All rights reserved