AMI+PARTNERS Media Auditing Done Right HOME NEWS CONTACT LOGIN Now TV vs. Nielsen NOV 15 2021 0 “TV executives have been complaining about Nielsen for years, saying their shows have more viewers than they get credit for.” Network groups continue to pursue alternate forms of TV measurement. But what is the core motive behind this push? Advertisers must consider a very important question: “Who stands to benefit?” Share this: TwitterFacebookLinkedInMore Posted inNews PREVIOUS Facebook’s Continued Bad Behavior Leave a Reply SEARCH FOLLOW US RECENT POSTS Now TV vs. Nielsen November 15, 2021 Facebook’s Continued Bad Behavior November 6, 2021 Facebook is down. What should we do tomorrow? October 4, 2021 Nielsen Accreditation Hiatus – What Does This Mean for Advertisers September 10, 2021 Follow Us More Links Privacy Policy ami+partners copyright 2020