Community DV Blog English Sign in DATA VIRTUALIZATION DENODO PLATFORM SOLUTIONS RESOURCES & EVENTS COMPANY TRY DENODO CONTACT US Home Customers Chick-fil-A Chick-fil-A The Denodo Platform, which uses data virtualization to integrate information on outlet location coordinates and data on competitor locations, enables full-featured location-based services. Chick-Fil-A is a quick-service chicken restaurant chain, headquartered in College Park, Georgia. They have more than 2500 restaurants, primarily in the United States, and is known as one of the most successful restaurant chains. In 2020 Chick-fil-A reported $4.3B in revenue. Founded as a family business in 1946, Chick-fil-A has grown to become the largest quick-service chicken restaurant chain in the United States. And when Chick-fil-A needed to provide its partners with real-time organizational data, the company leveraged the Denodo Platform. An Intelligent Data Hub The Denodo Platform, which uses data virtualization to integrate information on outlet location coordinates and data on competitor locations, enables full-featured location-based services. The Denodo Platform also integrates historical pricing data, along with competitive pricing and location data, for price-based-marketing. Supported by the Denodo Platform, Chick-fil-A can now deliver menu information to franchise partners as a data service. Franchises are now better equipped to decide on the right targeted menu and pricing, which has led to growth. With a more powerful, location-based promotion and pricing system, Chick-fil-A can now launch highly targeted campaigns, and is seeing substantial growth even when other restaurant chains are struggling. Finally, better integrated competitive Web data has supported Chick-fil-A’s product strategy and tactical planning initiatives. Overview Website: https://www.chick-fil-a.com/ Industry: Retail Location: USA Solution: Data Services Product: Denodo Platform, On Premise At a glance Provided real-time information to licensed and franchised outlets. Enabled location-based pricing and promotion based on competitive intelligence. Saw significant growth with location-specific, targeted menus and pricing. Related Content Case Study Data Virtualization for Compliance – Creating a Controlled Data Environment Webinar Get More Business Value with Certified Data Marketplace Webinar From Single Purpose to Multi Purpose Data Lakes - Broadening End Users Case Study A Large Investment Bank Leverages the Denodo Platform to Enable Secure, Seamless Collaboration with a Fintech Company VIEW ALL RESOURCES What's Next? Gain real-time insights from your data and begin your digital transformation today! GET STARTED Denodo is the leader in data virtualization providing agile, high performance data integration and data abstraction across the broadest range of enterprise, cloud, big data and unstructured data sources, and real-time data services at half the cost of traditional approaches. Denodo’s customers across every major industry have gained significant business agility and ROI. Follow Us: Data virtualization What is DV DV Introduction Video 10 things you need to know about DV ROI of DV Denodo Platform Denodo Platform Overview Denodo Training Support Denodo Community Solutions BI & Analytics Big Data Data Governance Master Data Management Resources & Events DataFest FDSVS Events calendar Upcoming webinars Blog Company About Denodo Press Releases Partner Program Denodo Customers Careers at Denodo Get Started Contact us Denodo Test Drives DV for Dummies Download Denodo Express Watch a Demo Copyrights © 2021 Denodo Technologies Terms of Use / Privacy & Cookies Policy / CCPA / Modern Slavery Act Transparency Statement / Denodo Offices Palo Alto, CA, USA · (+1) 650 566 8833 · info@denodo.com We use cookies on this site to enhance your user experience By visiting this page you are giving your consent for us to set cookies. Give me more info OK, I agree