Call Us: (319) 232-6122advisors@fraonline.com CLIENT LOGIN Home About Our Services Investor Access Resources Contact OUR PHILOSOPHY We believe our core value to clients is rooted in a strong advisory relationship distinguished by a personal and long-term approach. This begins with understanding the client’s emotional and intellectual needs in relation to finances, as well as, their life objectives and financial goals. It is our job to assist our client’s in becoming informed decision makers. An integral part of this responsibility is to prepare clients for the “certainty of uncertainty”. We believe people want to make smart, responsible and values-based decisions with and about money. However, this can be a challenge when conflicting emotions are wrapped in the unexpected or uncertain. This is where practical, professional experience is invaluable. It helps clients avoid the paralyzing emotional depression at the bottom of markets and irrational exuberance at the top. It is our duty to objectively and candidly advise clients, even if it is not what they expect or want to hear. We believe the increasingly complex and evolving world of finance requires flexibility and even occasional improvisation. A team of skilled advisors have acquired many methods and solutions from years of experience working with hundreds of clients. This practical wisdom helps cut through the confusion and complications of a new client’s situation or an existing client’s changed circumstances. This approach gives clients the confidence to act and produces progress toward their goals. We believe a holistic view of our clients’ wealth management needs is the foundation for delivering comprehensive advice focused on achieving their life goals. Our advisory services span investment, risk, tax, retirement, and estate planning needs and our responsibility in all cases is to provide personalized advice and effective risk management. In doing so, it is also our responsibility to listen effectively and serve professionally. We believe a strong advisory relationship must be characterized by integrity and delivered through solutions and advice that are transparent and understandable. Contact Financial Resource Advisors Office: 319-232-6122 Toll-Free: 877-892-3487 Fax: 319-234-6218 816 Tower Park Drive Waterloo, IA 50701 advisors@fraonline.com Quick Links Retirement Investment Estate Insurance Tax Money Lifestyle All Articles All Videos All Calculators All Presentations Check the background of your financial professional on FINRA's BrokerCheck. The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. We take protecting your data and privacy very seriously. As of January 1, 2020 the California Consumer Privacy Act (CCPA) suggests the following link as an extra measure to safeguard your data: Do not sell my personal information. Copyright 2021 FMG Suite. Securities and advisory services offered through Registered Representatives of Cetera Advisors LLC (doing insurance business in CA as CFGA Insurance Agency LLC), member FINRA, SIPC,a broker dealer and Registered Investment Advisor. Cetera is under separate ownership from any other named entity. This site is published for residents of the United States only. Registered Representatives of Cetera Advisors LLC may only conduct business with residents of the states and/or jurisdictions in which they are properly registered. Not all of the products and services referenced on this site may be available in every state and through every representative listed. For additional information please contact the representative(s) listed on the site, visit the Cetera Advisors LLC site at ceteraadvisors.com Online Privacy Policy | Important Disclosures | Business Continuity | Order Routing Disclosure Individuals affiliated with this broker/dealer firm are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.