HOME ABOUT Clients SERVICES Contact HOME ABOUT Clients SERVICES Contact DIGITAL PR STRATEGY & EVENT PLANNING After running a full analysis of your brand’s current PR strategy, George Root Ltd. determines the most effective marketing approach tailored to your needs. Through influencer mapping and analytics, Root creates the perfect hybrid of on and offline buzz to maximize impact and ROI. 当社の真髄ともいえるサービスです。弊社ではブランドの現状や特徴を分析、強みや弱みなどを充分に理解したのち、本当の影響力や先鋭的なアイデアをもつインフルエンサーたちをリサーチし、日ごろからのネットワークを用いて、最もふさわしい人物をブッキングします。 企業とインフルエンサーを、また、企業とミレニアルたちを繋ぐミドルパーソンとして、弊社が最適なソリューションをコンサルティングし、ブランドとともに最大の宣伝効果を目指します。イベントそのものがどうすれば最大の拡散を望むことができるかを構築するのはもちろんのこと、社会を喚起するような総合的な施策を打ち出すことが、弊社が他社と一線を画すところです。 ASICSTIGER NY SOHO concept store grand opening Digital PR direction and Event planning for ASICSTIGER NY SOHO concept store grand opening; Celebrity/Influencer casting for its Event, November 2017. ASICSTIGER NY SOHO concept store grand opening Digital PR direction and Event planning for ASICSTIGER NY SOHO concept store grand opening; Celebrity/Influencer casting for its Event, November 2017. ASICSTIGER NY SOHO concept store grand opening Digital PR direction and Event planning for ASICSTIGER NY SOHO concept store grand opening; Celebrity/Influencer casting for its Event, November 2017. Launch of Calvin Klein's underwear boutique in Tokyo Digital PR direction and gifting planning for Calvin Klein. Launch of Calvin Klein's underwear boutique in Tokyo Digital PR direction and gifting planning for Calvin Klein. CHANEL COCO CRUSH Pop-Up Event Digital PR consulting for COCO CRUSH Pop-Up; Celebrity/Influencer casting for the Private party November 2016, Tokyo SHU UEMURA x TAKASHI MURAKAMI Digital PR direction and Event planning for SHU UEMURA x TAKASHI MURAKAMI Special Christmas collection; Celebrity/Influencer casting for its Event October 2016, Tokyo Air Asia VIP Dinner Event planning, Digital PR direction and Celebrity/Influencer casting for the Private dinner event October 2016, Tokyo FURLA Ginza Store 1year Anniversary Event Digital PR direction and Event planning and Celebrity/Influencer casting for the Store anniversary event September 2016, Tokyo Shu Uemura Color Holic Digital PR direction and Event planning for Color Holic Preview; Celebrity/Influencer casting for its event May 2016, Tokyo Haruna Kojima for FURLA press trip Casting and Digital PR direction for Haruna Kojima: FURLA 90th Anniversary Global Social Media project February 2017, Milan SHU UEMURA x AMBUSH Digital PR direction and Event planning for SHU UEMURA x AMBUSH Special collaboration; Celebrity/Influencer casting for its Event April 2017, Tokyo SOCIAL MEDIA CONTENTS PLANNING and production Not only does George Root Ltd. create original and compelling content customized to your needs, he also manages and executes it for you. Through extensive analytical reports, Root provides you with data-backed success you can see. 最も重要なのはコンテンツそのものです。しかし、それぞれのブランドのチャームポイントに沿ったアイデアやオリジナルのコンテンツをカスタマイズして終わりではなく、それらのコンテンツを遂行するタイミングを考えたプランニングやディレクションなど、プロジェクトの実行を包括的に支援します。 デジタルだけでなくトラディショナルなPR、ファッションだけでなく世界的なトレンド、SNSだけでなく広告についても知り、幅広く網羅できる当社ならではのサービスです。 ASICSTIGER Global Campaign 2018 SS Digital PR direction and Social media contents production for ASICSTIGER ASICSTIGER Global Campaign 2018 SS Digital PR direction and Social media contents production for ASICSTIGER ASICSTIGER Global Campaign 2018 SS Digital PR direction and Social media contents production for ASICSTIGER Air Asia Digital Campaign Contents Shooting Digital PR direction and Social media contents production for Air Asia September 2016, in Malaysia Air Asia Digital Campaign Contents Shooting Digital PR direction and Social media contents production for Air Asia September 2016, in Malaysia CELEBRITY & INFLUENCER CASTING With a keen eye for brand partnerships, George Root Ltd’s extensive network of connections creates unparalleled casting opportunities with celebrities and international influencers. By pairing the right people with the right companies, we effortlessly maximizes relevance in a way that is natural, never contrived. エンドユーザー、特にミレニアルと呼ばれる世代の消費者は、セレブリティやインフルエンサーから発信される情報に敏感です。しかし、単にフォロワー数をもった人材のキャスティングがデジタルPRのすべてではありません。 クライアントのブランドイメージや「本当に得たい客層」のために、プロジェクトやクライアントごとに行うインフルエンサーたちの的確なキャスティングが非常に重要だと考えています。また、“インフルエンサーのクオリティ”も重要視しています。 当社では日本のインフルエンサーだけでなく、グローバルなデジタル著名人やセレブリティのブッキングも行います。 Nanao for Giorgio Armani Beauty Celebrity casting and digital PR direction for Japanese actress, Nanao July 2017, Paris FURLA Ginza Store 1year Anniversary Event Digital PR direction and Event planning and Celebrity/Influencer casting for the Store anniversary event September 2016, Tokyo ASVOFF TOKYO 2013 The annual fashion film festival “A Shaded View On Fashion Film” founded by Diane Pernet was held in Japan. Was in charge from rebranding and restarting for Japanese market. George Inaki, who is the project director of ASVOFF was in charge of PR, branding, event strategy and guests casting. We had more than 1,000 people come by to the kick-off party. NYLON JAPAN x MegBaby Styling Book Creative direction and Editorial Production for NYLON JAPAN x MegBaby September 2014, NYC Dani Song for LUX Japan Blogger Event LA based, fashion influencer Dani Song. We did Casting and Coordination for a hair product LUX for Tokyo Press Trip December 2016, Tokyo Haruna Kojima for FURLA press trip Casting and Digital PR direction for Haruna Kojima: FURLA 90th Anniversary Global Social Media project February 2017, Milan Mezamashi TV for Haruna Kojima Coordination and Contents direction for Mezamashi TV, Fuji TV that exclusively covered Haruna Kojima in Milan, Italy. February 2017, Milan Mezamashi TV for Haruna Kojima Coordination and Contents direction for Mezamashi TV, Fuji TV that exclusively covered Haruna Kojima in Milan, Italy. 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