eng esp THE GROUP THE BRANDS CORPORATE RESPONSABILITY TALENT CONTACT Purificación García CH Carolina Herrera The Brands Purificación García He was born in Castrelo do Val (Orense) and spent his childhood in Montevideo. His first job took place in a textile company in this city, where he acquired a great knowledge of weaving, the basis of his future profession. At the age of twenty-one, he moved to Canada where he came into contact with the world of leather and after a brief period in New York, he decided to return to Spain in 1978, establishing his permanent residence in Barcelona. In 1981 he presented his first complete collection and in 1983 he consolidated in the market, parading every season in Barcelona and Madrid. In 1985 he opened his first store in Belgium, specifically in Antwerp and in 1989 he paraded for the first time at the Milan Catwalk where he received a warm welcome from Italian critics. On the occasion of the opening of its boutiques in Tokyo, Osaka and Kyoto in 1990, it held its first parade in the Japanese capital. In 1995 he opened his boutique workshop on Avenida Pau Casals in Barcelona; There, apart from the ready-to-wear , he personally takes care of what he calls the "new couture" of which his wedding dresses are a great example, which since 1997 are presented on the runway of the group Novia España. In 1998 he signed an agreement with STL for the design, manufacture and distribution of a ready-to-wear linefemale, another male and their respective accessories. A year later, he began his collaboration with the photographer Chema Madoz, winner of the National Photography Award. This relationship that has been consolidated over time, and has turned each of its advertising images into an expected object of desire each season, as well as one of the most personal and outstanding on the Spanish scene. In 2001 he published the book "Tener Estilo" from the publishing house Temas de Hoy and in 2003 he created the Purificación García Photography Prize, a sequel to his current Photography Collection. In April 2011, this initiative broadened its horizons with the Purificación García Prize for Latin American Photography in the framework of the prestigious Zona MACO art fair. Throughout these last years, Purificación García has also carried out various collaborations in the artistic field. In 2005 he collaborated with the German artist Sweltana Heger on her Playtime series and in 2010 he developed the Thinking of Dallipur charity bag in collaboration with the artist Alicia Framis and LABoral Centro de Arte. In 2013, a project with the Mexican artist Sofía Táboas and the RAC Foundation focused on stone saw the light. In April 2014 he collaborated with the painter Nico Munuera on the Ribbons project , his first capsule collection in collaboration with a visual artist. In 2006 he began a collaboration with the photographer and art director Juan Gatti to make the images for his campaigns. So far he has portrayed representative characters of the sociocultural life of the country such as Russian Red, Geraldine Chaplin, Maribel Verdú, Estrella Morente and Javier Conde, Ángela Molina and Martín Rivas, Elena Anaya and Únax Ugalde and Ana Belén and Marina San José. In December 2011, she was awarded the Silver Medal for Merit at Work awarded by the Ministry of Labor and Immigration. Backed by a solid track record and after opening a market in Spain and Portugal, the brand has developed a rapid expansion in the American market and currently has more than 350 points of sale around the world. The brand has developed a rapid expansion in the American market and currently has more than 350 points of sale around the world. VISIT PURIFICACIONGARCIA.COM LEGAL© 2021 STL. All rights reserved. This website uses cookies so that you have the best user experience. If you continue browsing you are giving your consent for the acceptance of the aforementioned cookies and the acceptance of our cookie policy, click on the link for more information. More information about cookies. You can see detailed information in the text of Legal Notice .