Services Approach Clients & Case Studies The Team News Contact Grosvenor Casinos is the UK's biggest casino brand. With stylish bars, classy restaurants and fantastic entertainment. A trip to a Grosvenor Casino is a whole night out, providing a fun, safe and friendly atmosphere in which to play games, meet friends and enjoy excellent entertainment. UNDERSTAND Following consulation with Grosvenor’s marketing team, it was established that customers were lapsing in increasing numbers, and the standard lapsed activity was not drawing them back in enough volumes. INNOVATE We worked with the Grosvenor marketing team to establish a number of variables which were specific to individuals, such as favourite club, game / activity, last played date and so on. We then created a platform which allowed us to bring in full variable images, copy and offers which would be more relevant to each lapsed customer MANAGE From a weekly data upload, our systems automatically created the output files, bespoke to each individual. DELIVER Produced on our high quality HP indigo presses, fully personalised packs were printed and mailed with 24 hours. These not only included variable images, offers and copy, but also differing formats. The entire operation, from concept to dispatch is handled at Gecko’s on-site premises – we even take care of the postage. IMPROVE With an instant increase in response rates of 24%, the activity has now been rolled out for recruitment, loyalty and welcome communications. We are constantly working with Grosvenor to increase the success rates. We're a social bunch, join us Gecko Group © Gecko Group. All rights reserved. Site Map Terms & Condtions Privacy Policy

Services Approach Clients & Case Studies The Team News Contact COMMUNICATIONS & MARKETING DATA CREATIVE DIGITAL & TECHNOLOGY PRINT ANALYSIS & REPORTING CREATIVE Creative At Gecko, we believe that great design should be judged on how well it performs, communicates and persuades… We understand how creative works with both print and online marketing literature, so we won’t be designing items that don’t fit within your budgets. We can create designs for direct marketing, brochures, flyers, stationery, advertising, POS, email and websites integrating designs for multichannel campaigns. Our in-house design team can discuss past designs and future concepts to make sure we really understand you brand. Related Case Studies We're a social bunch, join us Gecko Group © Gecko Group. All rights reserved. Site Map Terms & Condtions Privacy Policy