Home > What We Offer > Research > Forrester Decisions for Sales Operations Forrester Decisions for Sales Operations What makes it possible for a sales team to achieve its goals day in and day out? It’s the combination of market, customer, and solution knowledge that supports consistent sales practices and outcomes. Using tech-enhanced selling systems enables you to unlock the actionable insights that boost sales ecosystem productivity and drive predictable growth. Forrester Decisions for Sales Operations helps sales operations leaders measurably improve sales productivity through a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll power teams to shorten sales cycles, win more deals, and get to plan faster. English IMPROVE SALES PRODUCTIVITY Boost Seller Performance Optimize compensation plans and sales technology to empower sales teams to propose bigger deals that close faster. Increase Return On Sales Investment Maximize process efficiencies, operating models, and planning to acquire, retain, and upsell more customers. Make Insights-Led Decisions Leverage buyer and seller analytics to serve as the trusted source for insights-driven decisions. START A CONVERSATION KEY PRIORITIES As a sales operations leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Sales Operations is tailored to help you focus on your most pressing priorities: Increase alignment across the revenue engine. Guide the sales planning process. Motivate sales performance through compensation. Optimize buyer-aligned sales processes. Improve value from sales technology. Deliver actionable sales insights. Optimize the sales operations organization. WHAT’S INCLUDED IN THIS SERVICE Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside: Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. Customer obsession research Customer insights Trends and predictions Market forecasts Technology and service provider landscapes Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. KPIs and peer benchmarks Assessments Strategic models Strategy templates Forrester Wave™ evaluations for your function Certification courses Accelerate progress and de-risk decisions with best practices tailored to you and your team. Guidance sessions Peer discussions Event attendance Dedicated relationship management Our comprehensive approach to redesigning the sales compensation plan helped ensure we are well positioned to maintain and attract top sales talent. — Director of Business Operations, HR solutions company Service Model Spotlight The Forrester Sales Operations Value Model The Sales Operations Value Model captures the core mission of sales operations, which is to deliver measurable and sustainable improvements in sales productivity. The model defines the critical elements required to evolve sales operations into the transformation driver across the entire sales ecosystem. SUPPORT FOR LEADERS AND TEAM MEMBERS Forrester Decisions for Sales Operations offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses. Leader Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs. Team Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights. MEET A FEW OF OUR SALES OPERATIONS ANALYSTS Amy Bills VP, Principal Analyst Steve Silver VP, Research Director Anthony McPartlin Principal Analyst Seth Marrs Principal Analyst Looking for more time with experts? Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between. Learn More About Consulting Options Blog With Sales Tech, Getting You To Your Destination Is The Easy Part Seth Marrs November 15, 2021 Ask sales technology vendors these three questions to determine if their solutions can go beyond forecasting and provide insights that will help you consistently hit sales targets. Read More Blog Sales Enablement And The Great Resignation — Three Things You Need To Do NOW Eric Zines November 11, 2021 Between April and August of 2021, the US Bureau of Labor Statistics reported an alarming trend for businesses: The number of resignations, or the “quits rate” as they call it, began to climb to record monthly highs. In August, 2.9% of the labor force resigned, which is up from a “normal” run rate of around […] Read More Blog Revenue Operations And Intelligence (RO&I) Is Now Core To A Go-To-Market Tech Stack Anthony McPartlin October 20, 2021 If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights. Read More How can we help? 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