Client Results About News & Insights Contact Client Results / L’Oréal Selecting the right agency partners Reviewing agencies is a major undertaking and shouldn’t be entered lightly or with insufficient time, energy, and resource. It’s important that everyone relevant in an advertiser business – across multiple functions and levels of responsibility – is involved. And a clear and methodical process should be followed, giving prospective partners enough time and scope to demonstrate why they’re the right fit – not just for today, but for the medium-term future. Celine Largy Marketing Director at L’Oréal France CASE STUDY HIGHLIGHTS Ran end-to-end Agency Selection process for media and search partners Conducted 30 interviews with internal stakeholders as pitch preparation Developed & delivered cross-functional work-shops across consumer & professional divisions Objectives L’Oréal France is one of the biggest advertisers in the country, and France is one of L’Oréal’s top three markets worldwide. After more than ten years in partnership with its media agency of record, the beauty giant decided to benchmark the service, cost performance, and innovative thinking it received from its agency against the market. In France alone, five different divisions and 150 members of the HQ marketing and brand teams work with the agency. L’Oréal France chose to review the service provided by its search agency at the same time. Highlights 1. Conducted best-in-class agency review and selection process 2. Found, appointed, and on-boarded new media, search partners 3. Ensured minimum disruption during agency review 4. Set blueprint for agency review in other global markets Download Case Study Get the full PDF which includes our approach and outcomes. Your Email Address By submitting your request, you agree to our Privacy Policy. Our Related Results View all case studies Audi Driving digital marketing excellence from the centre for Audi View Case Study Reckitt Accelerating Reckitt’s digital excellence journey View Case Study BT Optimising marketing budget allocation for BT View Case Study .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact