news Social responsibility Analytics Publications Company information Identity Photo Video Follow us Subscribe to RSS news Special offer What is RSS? Russ Outdoor strengthens its presence in the digital outdoor advertising segment 07/19/2016 As part of the next stage, the company will expand the Russ Digital network with 6x3 boards. The largest outdoor advertising operator Russ Outdoor continues to expand its network of digital structures. Currently, the company provides clients with the opportunity to conduct campaigns on 16 large format surfaces with a total area of 1200 sq. meters located on the main transport routes of the capital. As part of the development of the project, it is planned to install 30 digital billboards this year. Thus, the network of digital structures Russ Outdoor will be strengthened due to one of the formats most demanded by advertisers. At the moment, the first digital structure of 6x3 format has already been assembled and put into operation on Bolshaya Tulskaya Street. The next stage of the project started in July and will last until October 2016. Installed structures have excellent technical characteristics. The signal processing algorithm already used on Russ Outdoor digital supersites allows reproducing a realistic picture of high quality and clarity. The innovative image transmission technology reproduces clear, true-to-life colors over a wide dynamic range. Russ Outdoor has again launched a product on the market that has no analogues in Russian outdoor advertising. “We see great interest in digital formats from our clients and are confident in the serious potential of these media. Digitalization in outdoor advertising is one of the most stable trends both in the world and in Russia, expanding the possibilities of outdoor advertising when conducting non-standard advertising campaigns. Russ Outdoor offers advertisers a product that is fundamentally new for the Russian market, unique in image quality and color rendering, and plans to further increase the number of available digital formats and expand the geography of its digital network to other Russian cities , ”said Dmitry Gribkov, Marketing and Sales Director of Russ Outdoor ... To return Previous news | 13 July 2016 “Time to Live in Russia” - a non-standard advertising project “Hals-Development” appeared in a large digital format Летом текущего года компания «Галс-Девелопмент» запустила масштабную продуктовую рекламную кампанию «Время жить в России», направленную на продвижение жилых комплексов «Наследие», Wine House, комплекс апартаментов «Театральный дом», «Сады Пекина» и «Искра-Парк». Читать дальше >> | 28.06.2016 Солнечные загадки древнего Магриба в рекламе Anex Tour Яркая рекламная кампания туроператора от Russ Outdoor приглашает этим летом отдохнуть в Марокко Читать дальше >> | 15.06.2016 Управляющим директором Russ Outdoor назначен Жан-Эммануэль де Витт Совет директоров Russ Outdoor одобрил назначение Жана-Эммануэля де Витта управляющим директором компании. Читать дальше >> | 08.06.2016 Будь в курсе последних событий ЧМХ 2016 вместе с Skoda Креативная кампания автомобильного производителя в международном аэропорту Пулково реализована при поддержке Russ Airport Media. Читать дальше >> Служба клиентского сервиса | | Tel. +7 (495) 626-5200 All contacts | Write to us | Site Map