OUR STORY OUR WORK CAREERS CONTACT .st0{fill:#17262E;} .st1{fill:#A1D0CA;} VSP Premier Program THE CAMPAIGN When VSP set out to launch its enhanced Premier Program in support and advocacy of private practice eye doctors, they looked to H&L Partners. Together, we shaped an ad campaign to launch a new consumer brand that connects the millions of VSP members with the thousands of VSP Premier Program doctors; and that not only drives traffic to these private practices, but builds value into VSP affiliation among doctors and patients alike. The message is “more.” More marketing support and financial incentives for independent doctors seeking to differentiate their practices from retail chains. More awareness of independent eye care for patients seeking the personalized attention of a private practice. This is what more looks like. We have been impressed with the exceptional level of strategic thinking, creativity, dedication, and service displayed by the team at H&L Partners. - Michelle Skinner, Chief Provider Relations Officer at VSP Global TV SPOTS OUT OF HOME STREAMING AUDIO DIGITAL MORE WORK See All Work H&L Multicultural Work EXPLORE ST. LOUIS In the Know We’d love to hear from you. Get in touch. News Viewpoint Careers ©2021 H&L Partners Advertising. All rights reserved.

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OUR STORY OUR WORK CAREERS CONTACT .st0{fill:#17262E;} .st1{fill:#A1D0CA;} MCDONALD'S Your Morning Starts Here THE CAMPAIGN Nimble in the morning. How adaptive campaigns boost breakfast sales. The Your Morning Starts Here campaign allowed our McDonald’s co-ops across the country to quickly adapt breakfast promotions to suit their local markets. This ability to easily customize the campaign and stay relevant caused consumer sentiment in our co-op regions to rise 30% higher than the U.S. as a whole, and year-over-year sales to grow faster than the national average. MORE WORK See All Work IOTA Innovative Nutrition H&L Multicultural Work We’d love to hear from you. Get in touch. News Viewpoint Careers ©2021 H&L Partners Advertising. All rights reserved.