MEANINGFUL BRANDS PRESS CONTACT WORK ING empowers entrepreneurs To empower entrepreneurs to stay one step ahead in their business, ING wanted to support entrepreneurs in becoming more fulfilled in their work. After the necessary strategic work, a new communication- and service idea was born under the umbrella concept: happy entrepreneurs make happy businesses! Next to traditional B2B products, ING offered starters real financial advice, business guidance and on top of that, a work/life balance coach. The campaign rolled out successfully on their website, social media and print. ING even launched its very own podcasts in order to bring the stories of entrepreneurs to life and to inspire other new starters. More Work Find Havas Brussels Rue des Boiteux 9 / Kreupelenstraat 9 Brussels, 1000 +32(0) 2 348 38 00 Ask David Grunewald CEO Havas Brussels david.grunewald@havas.com Ann Voorspoels Chief Growth Officer ann.voorspoels@havas.com Connect Corporate Website © 2020, Havas. All Rights Reserved. By continuing your navigation without changing your cookie settings, you accept the use of cookies to analyse and measure audience, attendance, navigation and redirection from external websites. Follow these links to learn more about the cookie policy and our terms and conditions.OkNo