EN Locations Search go to store ... Menu CARREFOUR TO DIGITISE ALL OF ITS PAPER CATALOGUES FOR PARIS AND THE LYON AREA November 19th 2021 Carrefour has been experimenting with doing away with its paper catalogues for its Lille and Soyaux hypermarkets since June, and for its Market supermarkets in Lons-le-Saunier and Rognac since August. It is now going even further in its drive to tackle waste paper by ending the anonymous distribution of its catalogues in the Paris and the Lyon area. Carrefour has today announced that it will end distribution of its paper catalogues for all of its Paris and Lyon stores, starting on 17 January 2022. Over the next two months, customers will be asked to say how they would like to receive their catalogue (by email, SMS or WhatsApp) by visiting carrefour.fr/defi-catalogue and stating their preference. If some customers still want to receive the paper version of the catalogue, they will be able to say so, and Carrefour will send it to them by post. The catalogues are also available on YouTube and Facebook. This new initiative is being rolled out to all Carrefour hypermarkets and Carrefour Market supermarkets in these two cities (a total of 35 stores). Potentially, nearly 1000 tonnes of paper could be saved annually. This is very much in line with Carrefour's desire to stop catalogues getting lost when they are anonymously distributed – far too many of them go straight to the bin. We're going to prevent them this wastage by gradually extending this scheme across the whole of France said Elodie Perthuisot, the Carrefour Group's Executive Director of E-Commerce, Data and Digital Transformation. According to the ADEME (France’s environment and energy management agency), 42% of consumers see paper catalogues as a form of waste. Carrefour had already gone some way towards preventing this wastage by using paper from sustainably-managed forests (recycled seven times on average) for its catalogues. The aim now is to go even further by preventing the needless use of paper. Eventually, computerising its catalogues this way should save tens of thousands of tonnes of paper annually. *88% of customers who shop at the Lille hypermarket have opted to receive their catalogue electronically. 67% have done so in Soyaux, and 50% in the two other Market stores. Download the press resease Follow us Group Carrefour Activities Stores Carrefour Governance Foundation & Solidarity The Carrefour Story Carrefour 2022 Strategy The Food Transition Digital Retail Strategy 2026 Finance Shareholder section Shareholders’ Meeting Carrefour Share Financial publications Regulated information CSR Method Performance Commitment Ethics and responsible business conduct Newsroom All news Horizons Blog HR Act For Change Diversity #Better Produce #Eat Better #Better Consume #Imagine The Future General terms Cookies policy Privacy policy Faciliti Déclaration d'accessibilité Hello and welcome to Carrefour Regarding cookies 🍪, it's up to you ;) Carrefour needs to place cookies or other technologies in order to: Ensure better site performance and safe navigation Submit content and / or personalized advertising according to your areas of interest Collect traffic and navigation statistics Our only goal: to improve our continuous services to provide you with the most qualitative experience possible You can change your mind at any time by setting your cookies.Learn more about our cookies policy.Learn more about our cookie policy ACCEPT ALL COOKIES COOKIES SETTINGS CONTINUE WITHOUT ACCEPTING