RingCentral INVESTING IN VALUE 9 POTENTIAL ADDITIONAL REVENUE 19 FOR EVERY £1 SPENT 8 NEW LEADS THE BRIEF RingCentral was looking to increase its organic visibility and market share globally. Therefore, they required a global content strategy that focused on improving the quality and quantity of content across all key markets including the UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy and Spain. THE OBJECTIVE The client wanted to achieve a minimum of 3 million unique visits across the UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy and Spain in 2021. So, they appointed us to devise a data-driven strategy that would deliver. OUR SOLUTIONS We began by building a global content strategy using Cubed, to help RingCentral understand the markets that would provide the best return on investment. We also created a forecast model to show how much organic growth was available in each of these markets and to form the main KPIs of their activity. We forecasted leads and revenue and reported on the results on a monthly basis. To do this, we started with conducting localised keyword research in UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy and Spain. We then fed the keyword data into Cubed so we could understand the true value of each URL across all chosen markets. Cubed determines which keywords, URL, product and market will provide the best ROI and prioritises which pages should either be created or optimised for the best return. Once the strategy model was built, we created localised content for each market, with a particular focus on the blog. We never just translate copy, we research and write every piece specifically for the local market in hand. We managed, delivered and published the content across all markets. The results truly speak for themselves. THE NUMBERS Driven additional revenue of £9+ million. ROI of 2,406% or £19 for every £1 spent. Creating or optimising 177 pages of quality content. Driving 460K visits across 9 months an uplift of 20% YoY. Increased blog traffic by 366%. Generated 8,277 extra leads. WANT TO KNOW MORE? Lyle Hastie, Business Development – Search lyle.hastie@yard.email All Campaigns Content Creative Data Digital PR PPC Search Data PERSONALISED CUSTOMER EXPERIENCES Skipton Building Society Campaigns, Content, Search ETHICAL & ORGANIC GROWTH Wealthify Content, Data, Search GLOBAL GROWTH Ring Central Campaigns, PPC COVID RECOVERY Mazars Data, Search DIGITAL TRANSFORMATION Visit Scotland Data STITCHING ONLINE & OFFLINE ROX Luxury Jewellers Data IGNITING DATA British Gas Campaigns, Data DISRUPT THE MARKET Sainsbury’s Bank Creative, Digital PR CULTIVATING A COMMUNITY Leading Beauty Brand Creative, Digital PR PUTTING SCOTLAND ON THE MAP Visit Scotland Campaigns, Data AUTOMATING CONTENT STRATEGY Multinational Software Client Campaigns CAMPAIGNS THAT SPARKLE ROX Luxury Jewellers SUBSCRIBE Sign up to receive news and updates. We respect your privacy. © 2021 WeAreYard. All Rights Reserved. Company No. 05901256 | VAT: GB902125474 ISO 27001 Certified Company | Investors in People Bronze Award We're currently working to reduce the CO2e of this website. Learn more