work about contact Nike x AIK Blue Line For AIK’s 130th anniversary, Nike released the AirMax90 AIK, a special edition sneaker celebrating the club and its roots along Stockholm’s blue line metro. The area is a melting pot of creativity, talent and style, but when media writes about the blue line suburbs, the focus is often negative. We wanted to shift the focus, letting the blue line community shine and share their stories, on their own terms. "We should be the ones telling our stories, not the media or people that hardly have set foot in our neighborhood. Every time my home is on TV, it’s all concrete. No colors, no life, it’s just grey. In reality, it’s so green and lush in the summer. But it’s almost like people don’t want to see that." “In Husby you can be yourself one hundred percent. When I grew up we could fit 25 guys in a studio, making music together. If you weren’t being real, the others would call you on it." "Fashion has a powerful ability to innovate, express and define who we are. I want to create an expression that speaks to a new generation, people growing up with many cultural influences, because that’s what Sweden looks like today." +﻿2M total impressions (in owned channels) +11,8M activated community (total follower base of all campaign connected accounts) +33,8 M total generated media coverage (collective monthly reader base) Story featured by Highsnobiety, Soccer Bible, Hypebeast, SneakersnStuff, Sneakerfreaker, Nicekicks and Sneakernews. Nike x Stadium x BP Bromma Girls SaveLend Money Shouldn't Sleep Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn

work about contact SaveLend Money Shouldn't Sleep Prior to their IPO, SaveLend wanted to draw attention to their investment platform. A majority of Swedes keep their savings in accounts with low or non-existing interest rates. The classic Wall Street quote “Money never sleeps” highlights the fact that money has the potential to work around the clock. But this is only true for invested money. Through this campaign, SaveLend urged savers to wake their money and put it to work. SaveLend’s IPO was oversubscribed with 682 per cent. Nike x AIK Blue Line Klarna Give One Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn

work about contact Klarna Give One We created the identity and concept for Klarna's ambitious sustainability initiative Give One, launched in 2021, which has attracted lots of media attention and even the odd investor like rapper A$AP Rocky. Give One is a pledge to donate 1% to impactful planet health projects focusing on climate and biodiversity. Nordea x Pride Happily Ever After Nike Bromma Girls Business Enquiries Martin Werner +46 (0)7-617 312 52 martin.werner@river.se Stockholm Office +46 (0)8-556 089 00 Kungsgatan 26 111 35 Stockholm Sweden Facebook Instagram LinkedIn