Open mobile menu Get in Touch COMPANY CAREERS INVESTORS NEWS EVENTS PARTNERS Select your Language Deutsch English Español Français Italiano Polski Português Pусский 한국어 中文 日本語 CONTEXTUAL TARGETING Upgrade your traditional contextual campaigns with commerce signals. Don’t just place your ads on pages based on keywords. Use the only solution that enhances contextual targeting with first-party commerce data to focus your ads on the places that will have the most impact. Welcome to the next level of contextual targeting. How it Works Results that Matter What We Offer Get in Touch ⟶ Why marketers love Contextual at Criteo The only solution that enhances contextual targeting with first-party commerce data. First-party commerce data Our relationships with both publishers and advertisers mean that we have deep transactional data for every URL in our network. Cookie-free relevancy Deliver ads with product recommendations based on contextual relevancy and transactions attributed to that URL—all without third-party cookies. Brand safety Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe. Measurable performance Understand the incremental impact of your contextual campaigns on your business with full funnel reporting through to the final sale. HOW IT WORKS How contextual targeting at Criteo works Previous Criteo analyzes a URL for traditional contextual signals. Next Analyze web pages for traditional contextual signals First, our semantic analysis technology looks at traditional contextual signals like URL, category level, text, and images to understand the contextual relevancy of each page. Incorporate commerce signals using first-party data Then, we analyze your first-party data of existing online shoppers to understand what and where they were browsing that led them to purchase a specific product. Using this insight, Criteo’s technology builds product affinity scores between your shoppers’ interests and these URLs. Display ads with contextually relevant product recommendations Finally, we combine the contextual relevancy of a page with the product affinity scores from your first-party data to build lookalike audiences that are similar to your best customers and deliver them display ads featuring relevant product recommendations. What We Offer Reach qualified audiences Our massive commerce data set, combined with your own first-party data and contextual signals provides a cookie-free way to build lookalike audiences. Reduce inefficiencies Use product interest signals and affinity scores to zero in on the contextual categories and URLs that are more likely to drive a sale or signup. Increase sales Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about. SPORTS & OUTDOOR What I really like about Criteo is that we can deliver good performance whilst using different kinds of automation. –Dennis van Rooden, Marketing Manager Read More ⟶ Read More Start growing your business today! Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base. Get Started ⟶ You may also be interested in MOBILE APP ADVERTISING Build awareness and drive product sales on leading retailer websites with the all-in-one platform for buying retail media at scale. ⟶ OMNICHANNEL Grow revenue with the combined power of offline and online. ⟶ CRITEO AUDIENCE MATCH Transform more customers into active shoppers. ⟶ Customers & Partners Success Stories Agencies Partners Reseller Program Shopify Plus PrestaShop Resources Reports & Research Blog Webinars Events Developers About Careers Company Investors In the News Corporate Responsibility Diversity, Equity & Inclusion Contact Us Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy This website uses cookies By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. more information Cookies Settings Reject All Accept All