Login Sign Up All Categories Holiday Gift Guide Deals & Offers New & Now Trend Guide Shop Small Biz Black Owned Businesses Now in Stores Retailer Resources Our top-tier creative team has crafted marketing banners, icons and other content for your brand to use across channels. Download the Retailer Kit Afterpay Logo Lockup Black on Bondi Mint White on Black Bondi Mint on Black Black on White Our Afterpay logo is our most important visual asset. The logo lock-up is composed of the Loop and a custom wordmark. This mark is Afterpay’s official logo and is used in all marketing materials and products. The wordmark should never be used independently. It must always appear as the full lock-up and only in the colors specified. The file formats included are pngs, jpgs, eps, svgs. Download the Assets Afterpay Loop - Sticker and App Icon Black on Bondi Mint Black on Bondi Mint Bondi Mint on Black Bondi Mint on Black Black on White Black on White White on Black White on Black Our Sticker may show up as physical vinyl decals on windows, as circular hangtags, or in other similar forms. The Sticker is only used in the four color combinations shown below. It is never used in any other colors. Use the asset as is. Do not adjust the scale or positioning of the Loop within the circle Our App Icon is for our app as well as for all of our Social Media Avatars. Like the Sticker, it is only used in the four color combinations shown below. It is never used in any other colors. The file formats included are pngs, jpgs, eps, svgs. Download the Assets Afterpay Badge Black on Bondi Mint Black on White Bondi Mint on Black White on Black Our Afterpay Badge is our second most important visual asset. This creative is what shows up on all of our merchants’ digital commerce platforms. The badge functions as a call-to-action. The file formats included are pngs, jpgs, eps, svgs. Download the Assets Clear space A specified clear space ensures the integrity and impact of the Afterpay logo. The logo’s horizontal exclusion zone is equal to the height of the wordmark (× in the diagram). To create the vertical exclusion zone, use the × in the diagram and start from the top of the x-height of the wordmark and the bottom of the x-height. Minimum Size Our Afterpay Badge is our second most important visual asset. This creative is what shows up on all of our merchants’ digital commerce platforms. The badge functions as a call-to-action. The file formats included are pngs, jpgs, eps, svgs. 32px/32mm 54px/32mm 32px/14mm 32px/14mm Logo Misuse Our logo is central to our brand and to how we show up in the world. It is important that we treat it with respect. There are strict guidelines to abide by when using our symbol and wordmark together. Staying consistent within these limits helps maintain brand integrity. By following the guidelines, we will have a cohesive brand. Below you will find treatments and effects to avoid. Do not use the wordmark without the loop Do not outline the loop Do not add a gradient fill to the loop Do not rotate the logo Do not add a drop shadow to the logo Do not distort the logo Do not rearrange elements of the logo Do not color or place images inside the logo Do not use colors not specified for the logo Brand Collaboration For brand collaborations, use an “X” to symbolize the relationship between Afterpay and the partner brand. Our Afterpay Logo appears first in sequence with the partner logo. Use the spacing indicated below to create the lock-up. Both our brand and the partners we work with need to be respected. Both brands and their respective logos are essential. X Use an “X” to symbolize the relationship between Afterpay and the partner brand. The Afterpay Logo appears first in sequence with the partner logo. Use the spacing indicated below to create the lock-up. The “X” is equal to the height of the Afterpay Logo. The stroke weight is 1px. The cap ends of the stroke is rounded. The lines in the “X” are rotated at 45˚. Logo or Badge: make the best judgement when creating a visually balanced lock-up. For simple wordmark combinations, use the Afterpay Logo. For partner logos with complex shapes, use the Afterpay Badge. Clear space The clear space around lock-ups uses the size of the “X” Horizontal Lock-up Badge Horizontal Lock-up Vertical Lock-up Badge Vertical Lock-up Brand Collaboration Our primary palette is the core of our brand identity and should be used for any Afterpay branded materials. The palette consists of Bondi Mint, White and Black. 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