MY ACCOUNT PRODUCTS ABOUT US SERVICES CAREERS CONTACT US WE ARE FRIEDMAN’S We’ve worked hard to establish ourselves within our community, to get involved, stay true to our local roots and operate our business with a commitment to our core set of beliefs. By staying true to these beliefs we focus on delivering unmatched service, products, resources and real value to our customers while benefiting the local economy that our customers and team members live, work, and play in. At Friedman’s, whenever you walk in, you can shop with the confidence that we are committed to these beliefs – 7 days a week, 365 days a year. NEVER UNDERSOLD If you find a lower price in effect on an identical, in stock item at any local retail competitors physical location, we will meet their price when you buy it from us. Just bring in the competitor’s ad or other proof of current price. Friedman’s reserves the right to verify the lower price prior to sale. Credit/Debit card and cash and carry purchases only. Excludes closeout, clearance, rebates, liquidation, open/damaged items, and special orders. On percent off sales, we will match the competitor’s percent off offer. Limited to reasonable consumer quantities. COMMUNITY LEADER For us “Go Local” is more than a slogan – it’s how we run our business. As a locally owned and operated, family run business, we understand the importance of supporting our local economy by choosing local first. Whenever we can, we source, shop, and support local businesses to help strengthen our community. GREENER CHOICE We recognize that our choices in product selection and sourcing can have real impact on our environment. Whenever possible our products are selected and sourced in the most eco-friendly way, with sustainability in mind. We also continue to check our selections to make sure that we have maximized sustainability while balancing costs for our customers. PEOPLE HELPING PEOPLE We’ve built a team of good people, and we do business with good people. Our team is always looking for ways to raise the bar for customer service. We work together as a strong team to treat our customers with care and respect while offering expert knowledge and consistent support. We put a huge amount of effort into our team of great people and our processes. We believe we have the opportunity everyday to create meaningful interactions with our team and our customers, because when it comes down to it we are all just people helping people. STORE INFORMATION CURRENT STORE HOURS GET DIRECTIONS > LOCATIONS WEEKLY ADS CAREERS BLOG & EVENTS HELPING YOU GO FURTHER FASTER SIGN UP STORE POLICIES & RETURNS A Shopping Experience Designed for Safety - Learn More > With Locations in Santa Rosa, Petaluma, Sonoma and Ukiah, Friedman’s Home Improvement proudly serves all of Northern California, including: Bodega Bay • Boonville • Calistoga • Cazadero • Fort Bragg • Guerneville • Healdsburg • Lakeport • Middletown • Rohnert Park • Sea Ranch • Sebastopol • St. Helena • Windsor Privacy Policy | Terms of Use © 2021 Friedman's Home Improvement. All Rights Reserved.