ABOUT BRANDS DEVELOPMENT INVESTORS RESPONSIBILITY MEDIA CAREERS COVID-19 ABOUT HOME // ABOUT // OUR SERVICES // COMMERCIAL AFFAIRS Commercial Affairs Our Commercial & Corporate Affairs team includes Sales, Distribution, Revenue Management, Digital Marketing, Brand Marketing & Guest Experience, Corporate Affairs & Communications and Customer loyalty Sales & Distribution Our sales teams are deployed to manage clients across the corporate, leisure and MICE markets. The team works directly and through the global sales team at Radisson Hotel Group to ensure maximum reach across the key source markets. This includes all client groups including but not limited to global corporate accounts, tour operators, wholesalers, travel management companies, business travel agencies, online travel agents, meeting planners and event organisers. Our strategic partnership with Radisson Hotel Group allows us to leverage our costs and our sales effort with buyers across all segments and drive loyalty through Radisson Rewards. We have strong affiliations with both travel buyers and travel agencies around the world and enjoy productive relationships with Booking.com, Expedia, Carlson Wagonlit Travel, American Express and HelmsBriscoe to mention a few. It also allows us to open up to new markets such as China and India. Our centralised Meetings & Events Sales teams are focused on driving business from the local market as well as key source markets. They work with local Convention Bureaus and Tourist Boards to create demand and have a prominent presence at the major tradeshows. The teams focus on putting preferred partnerships in place with key agents as well as Master Service Agreements with key clients in vertical markets such as Pharmaceuticals. As more and more business enquiries are delivered through Request For Proposal tools the focus is to ensure our content scores are 100% and our response times are met to maximise our conversion. Our clients and how we connect to them is paramount, having access to Business to Business and Business to Consumer distribution channels is key for our hotels, owners and stakeholders. Our extensive distribution platforms allow hotels to sell to a global audience through a network of global call centres, brand websites, online travel agents, wholesalers, travel management companies and event organisers. We understand that the Reputation of our hotels helps drive business, average rate and loyalty. We have centralised the management of responding to guest reviews so we can focus on improving the guest experience and deploying capex where it will actually make a difference. This will improve our scores and our online Reputation which in turn helps our ranking and positioning on key channels. We continuously enhance our brand websites, apps, social media channels and webcare strategies in order to engage with our existing and potential customers. We also create and translate engaging content for our websites, social media, hotels and apps, and we support other departments such as People & Culture and our destination-led Restaurants and Bars with their digital acquisition activities. Our ultimate goal is to challenge and enhance PPHE Hotel Group’s overall performance through revenue generation and marketing initiatives. We aim to leverage our partnership with Radisson Hotel Group, to grow revenue further, and to improve our guests’ experience through consistent service delivery and product enhancements. PR & Communications We have partnered with dedicated PR agencies across the United Kingdom, the Netherlands, Germany and Croatia which support our award-winning, centrally located and resort properties, destination restaurants, bars and spas. The Regional Teams drive awareness while enhancing and protecting the reputation of our international portfolio within key source markets by delivering a number of integrated brand-wide and regional PR campaigns throughout the year. Complementing the Public Relations agenda is the Communications function, which includes Internal Communications, Corporate Profiling, Media Training and, Reputation. The Communications teams are also responsible for driving the communication element of the Group’s Risk Management plan. Revenue Management Revenue Management is critical to the success of any business. We have therefore developed a Centralised Revenue Management Structure with regional teams to focus on pricing, yielding and forecasting to ensure all our inventory is optimised fully. Our insight and analytics solutions include STR, Ideas (a revenue management tool) and OTA Insight. Digital Marketing We create customer engagement and, above all, generate incremental direct revenue through a wide range of activities, through search engine marketing, display advertising, email marketing, affiliates and influencer marketing, as well as organic web traffic through search engine optimisation, social media and applications (apps). Branding Marketing & Guest Experience Our dedicated brand marketing team ensures consistent delivery of brand standards and messaging among our brands. We focus on defining our brands' market positioning, key messaging and stand-out points, marketing strategies and visual identities. We continuously refresh our brands in response to the constantly evolving customer needs. The Guest Experience team ensure that audits are undertaken in all hotels to ensure Brand compliance and consistency, as well as introducing new initiatives into the Group. Customer loyalty We participate in Radisson RewardsTM, the global rewards programme from Radisson Hotel Group. The programme currently has more than 24 million members globally who enjoy exceptional benefits, services and privileges at more than 1,450 hotels worldwide. Radisson Rewards members earn points for every eligible stay and can spend them on many great redemption options soon after joining. Professional Meeting & Event planners, SME and Travel Agents can participate in Radisson Rewards for Business. These members can benefit from tailor-made offers and redeem their points for an exciting selection of personal rewards such as Award Night stays, gift cards with retail, travel, and restaurant partners, airline miles and more. Retaining our best customers is more important than ever. Our research has shown that Radisson RewardsTM members stay longer, spend more and return to our hotels more frequently than non-members. We value the relationship we have with them and strive to exceed their expectations in every interaction with our brands. This website uses cookies for a range of purposes. To find out more about the cookies used on this website, please visit our Cookie Policy. Please click Accept to consent to our use of all non-essential cookies described in our Cookie Policy. Social media art’otel® Park Plaza® Arena Hotels & Apartments® Arena Campsites® Follow us Keep in touch Contact us General enquiries Brands Membership Sign up for our email alerts: Sign Up © 2021 PPHE Hotel Group All rights reserved Site Map Accessibility Privacy Policy Terms of Use Cookie Policy Modern slavery statement Imprint RSS