Solutions Membership Academy Analytics Advisory Activation Rankings National Regional Global Company Ranking Insights Blog Events Library About Universum People And Locations University Partners Contact Us Careers Overview Jobs Subscribe Login Employer Branding Experts Employer Branding That Gets Results. Attract - Recruit - Retain Contact Us Employer Branding That Gets Results. Attract - Recruit - Retain Contact Us Solutions Academy Learn what it takes to build a successful Employer Brand. Analytics Measure your Employer Brand performance. Advisory Build and optimize your Employer Branding strategy. Activation Communicate your Employer Branding content. Approach Organizational Objectives Set goals and aspirations Talent Insights Explore external realities Employee Insights Review internal truths Strategy and Key Messages Define your value proposition Communications Planning Decide channels and stories Activate and Engage Communicate your brand Performance Measurement Set and track KPIs × Organizational Objectives Set goals and aspirations How are your organizational purpose and objectives impacting your talent needs for the future? × Talent Insights Explore external realities What drives the career choices of your key talent groups and how does that align with their perceptions of you and your key talent competitors? × Employee Insights Review internal truths What do you currently offer that drives engagement and differentiates you as an employer? What improvement areas should you prioritize? × Strategy and Key Messages Define your value proposition What unique selling points provide the most attractive, credible, true, distinct and sustainable foundation for your employer brand? × Communications Planning Decide channels and stories Where, when and how frequently do you communicate key messages using a consistent voice that resonates with your target talent and your employees? × Activate and Engage Communicate your brand How do you reach your employees and external talent with engaging and optimized content that shifts perception and drives results? × Performance Measurement Set and track KPIs Are your brand building activities delivering on the goals that matter to your organization? Approach Organizational Objectives Set goals and aspirations Talent Insights Explore external realities Employee Insights Review internal truths Strategy and Key Messages Define your value proposition Communications Planning Decide channels and stories Activate and Engage Communicate your brand Performance Measurement Set and track KPIs × Set goals and aspirations Organizational Objectives How are your organizational purpose and objectives impacting your talent needs for the future? × Explore external realities Talent Insights What drives the career choices of your key talent groups and how does that align with their perceptions of you and your key talent competitors? × Review internal truths Employee Insights What do you currently offer that drives engagement and differentiates you as an employer? What improvement areas should you prioritize? × Define your value proposition Strategy and Key Messages What unique selling points provide the most attractive, credible, true, distinct and sustainable foundation for your employer brand? × Decide channels and stories Communications Planning Where, when and how frequently do you communicate key messages using a consistent voice that resonates with your target talent and your employees? × Communicate your brand Activate and Engage How do you reach your employees and external talent with engaging and optimized content that shifts perception and drives results? × Set and track KPIs Performance Measurement Are your brand building activities delivering on the goals that matter to your organization? News Introducing: Ruby Membership Join the largest Employer Branding community and access to the tools you need to enhance your Employer Branding strategy Read More Employer Branding Now 2017 Discover the new trends withing Employer Branding with the new report: 'Employer Branding NOW' and get a global outlook at how thousands of talent acquisition professionals utilize Employer Branding. Read More Worlds Most Attractive Employers 2017 Who are the World's Most Attractive Employers? We gathered data from over 265,000 millenials to rank companies they find most desirable to work for. Read More Clients Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Blog Tomorrow's Thinking. Available Today. WMAE: The Trailblazers of Employer Branding There are always going to be those employers who excel when it comes to attracting the attention of skilled talent, newly graduated or experienced. Every year we compile a list […] The Secret to Understanding Your Employer Brand’s Target Audience To be effective in your employer brand communication, you have to understand the audience you aim to attract and hire. It goes beyond choosing the right office candid to post […] Develop Your Company’s Employer Value Proposition [Printable] The employer value proposition (EVP) is pivotal to your organization’s ability to attract the right talent because it is the foundation for your sourcing, recruiting and hiring processes. It is […] View All Employer Branding Research, Insights and Communication. Disclaimer and privacy policy © 2017 Universum Global All Rights Reserved × Sign Up Stay up to date with the latest Employer Branding news and receive invites to our webinars, eBooks and ranking releases. First Name Last Name Email Sign Up We'll assume you're ok with this, but you can opt-out if you wish.I Accept Privacy & Cookies Policy