Archive Jonathan Barnard Jonathan Barnard Head of Forecasting NEWS | 22nd November 2021 Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022 Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The travel ad market won’t return to pre-pandemic levels of spending... Read more Jonathan Barnard Head of Forecasting NEWS | 4th October 2021 Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021 Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023 India and Russia to... Read more Jonathan Barnard Head of Forecasting NEWS | 26th July 2021 Ecommerce and online video to fuel 11% recovery in global adspend this year Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from 48% in 2019 The average cost of television advertising is... Read more Jonathan Barnard Head of Forecasting NEWS | 24th May 2021 Alcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4%... Read more Jonathan Barnard Head of Forecasting NEWS | 26th April 2021 Rising audiences and investment in ecommerce to drive 7% annual growth in FMCG digital adspend Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets... Read more Jonathan Barnard Head of Forecasting NEWS | 22nd March 2021 Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023 Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between 2019 and 2023 India and Russia to lead adspend growth... Read more Jonathan Barnard Head of Forecasting NEWS | 8th February 2021 Continued social distancing will limit recovery in beauty advertising to 1.7% in 2021 Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India... Read more Jonathan Barnard Head of Forecasting NEWS | 7th December 2020 Ecommerce and video fuel faster-than-expected recovery in global adspend Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4% growth in digital adspend Connected TV advertising to drive online... Read more Jonathan Barnard Head of Forecasting NEWS | 2nd November 2020 Video entertainment adspend will achieve stability this year despite pandemic Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery... Read more Jonathan Barnard Head of Forecasting NEWS | 23rd September 2020 Auto adspend to fall more than twice as fast as the market Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets... Read more 1 2 3 … 148 > Who We Are Our Work Our People © 2021 Zenith Cookies Privacy Modern Slavery Statement Web Design by TWK Welcome to Zenith. Read our policy. x