Company Services Cases Contacts Presentation PDF 0.3 MB Blog Live FTP En Everything Directions Clients Following Previous MEXX's EVENTS - Store openings in Russia Objective: To develop a concept of grand openings for Mexx stores in Russia. Organization and conduct of discoveries. Increasing brand awareness and overall sales during the campaign period, attracting customers to new outlets. Solution: Detailed study and preparation of the project (from booking sites and staff castings to holding show events) and implementation of turnkey brand activations. Result: Openings and advertising campaigns were held in Moscow, St. Petersburg, Vladimir, Surgut, Togliatti, Yaroslavl and Yekaterinburg. Locations in the most trafficked shopping malls, interactive mechanics (instant photos, welcome-drinks, etc.), creating a unique image for each outlet (indoor media, interior design, “show-tasting” of new collections), support of activations with loyalty program tools - incentive events for buyers. Effective solution of the client's marketing tasks in accordance with the KPI indicators of the project. Mexx-time Tweet Worked: BNS group: Valeria Lavrova - Head of Marketing and Advertising Department Yulia Orlova - Marketing Manager Marina Sopova - Advertising Manager Mayer: Anna Vyglovskaya - Account Director Lamara Tarasova - Manager Svetlana Gvozdeva - Manager Elizaveta Kotelevskaya - Manager Anna Berezina - Regional Manager Elena Krylova - Regional Manager Anastasia Trusova - Regional Manager Thank you! Communication agency Advertising agency Internet studio Typography © Communication group "Mayer", 2002-2016

Company Services Cases Contacts Presentation PDF 0.3 MB Blog Live FTP En We provide professional services in the field of integrated marketing communications: BTL Branding Production Event Digital Media Creative PR Strategy Communication agency Advertising agency Internet studio Typography © Communication group "Mayer", 2002-2016