Open mobile menu Get in Touch Success Stories Resources Blog COMPANY CAREERS INVESTORS NEWS EVENTS PARTNERS Select your Language Deutsch English Español Français Italiano Polski Português Pусский 한국어 中文 日本語 MOBILE APP ADVERTISING The all-in-one mobile advertising platform for app installs, engagement, and retargeting. Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo’s industry leading technology. WATCH VIDEO App Install App Engagement App Retargeting Get Started ⟶ WHAT IS MOBILE APP ADVERTISING? A single solution for all of your app growth needs. Drive more value from your app with a full-funnel advertising strategy. Add qualified new users Increase engagement and in-app conversions Why growth marketers love Criteo The benefits of our app advertising platform. Transparent performance Unlock new growth with no hidden fees. Whether you are looking to increase purchases, re-orders, registrations, subscriptions, or bookings we can help you hit your goals. All apps welcome We understand consumer journeys across all verticals. Our data and AI find user insights and pain points specific to your industry so your mobile growth strategy is tailored to the needs of your audiences. AI-optimized bidding Meet your goals and spend your budget efficiently with machine learning that is optimized to find the right user while keeping your target CPA in check. Fraud prevention Have peace of mind with a fully integrated, transparent, flexible fraud prevention partner. We have adaptable fraud standards and measurements that we can customize for you addressing invalid traffic, viewability metrics, and user filtering. APP INSTALL Find new users who will love your app on day 1 and day 1,001. Unparalleled identification What someone buys says a lot about them. And we know more about what people buy than anyone else. Criteo’s proprietary identity graph allows you to identify users across all environments including mobile web and desktop who are looking for similar products to yours and frequently access apps similar to yours. SHOPPER Lives in San Francisco Installed 3 shopping apps High engagement on weekends Focus on quality, in-market audiences with intent data from 75% of the world's online shoppers. GAMER Lives in New York Installed 8 gaming apps Plays on his commute Identify highly engaged users with fresh data updated daily. TRAVELER Lives in Miami Installed 4 travel apps Travels for major Holidays Zero in on the ideal prospects with insights from both app and web. LISTENER Lives in Chicago Installed 2 music apps Music is his life, always listening Always deliver the right ad in the right place, with superior cross-device mapping. How it works Identify new users who’ll love your app. Send a personalized ad inviting them to download your app. They click and install your app (we knew they would!). They start enjoying their new app, and you acquire a new user. Reach qualified audiences with advanced machine learning technology. By applying our AI to our massive commerce data set we can help you discover the users who will be most likely to install your app. User scoring Analyze patterns and apply user scoring to identify pre-qualified web users to convert to app. Lookalike audiences Create lookalike profiles to identify new users with the strongest likelihood of downloading your app and engaging in high-value events. Continuous learning Learn and expand to provide additional scale. Commerce data Get better insights and build higher quality audiences thanks to our scale of transactional data across the web and app. APP ENGAGEMENT Foster active app users. Make sure your new app users continue to interact and deliver ROI with a solution proven to increase engagement. 50% Apps are abandoned after 1 use 76% People that have 5 or less app sessions before becoming inactive 11% Users that remain active 7 days after install Activate new users Ignite first-time app installers with personalized ads driven by AI that know exactly what to show to drive in-app engagement. Get re-installed Win back users that have un-installed your app with ads promoting new features or products, special offers, or other incentives. Wake up dormant users Remind lapsed users of what they’re missing–promote seasonal offers, announce an upgrade to a product they bought previously, and more–to inspire them to take action. APP RETARGETING Continue to meet your growth targets by generating more revenue from your existing users. Increase in-app conversions with dynamic ads Reach your active app users across more than 550K apps and bring them back to buy with hyper-personalized ads based on a deep understanding of their cross-device browsing and buying behavior. Drive incremental revenue by showing new items Many purchases are products that weren’t previously viewed. Our technology puts your entire catalog to work, accurately predicting the best items to show for each user. Deep link directly to products last viewed Drive an increase in products browsed per user with ads that directly deep-link shoppers to the most relevant product pages in your app. Identify your active app users. See what they’re engaging with in your app. Send a personalized ad with just the right offer to bring them back. Deep link them to the product or offer in your app and watch the conversions roll in. Start growing your business today! Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base. Get Started ⟶ You may also be interested in RETAIL MEDIA FOR BRANDS Build awareness and drive product sales on leading retailer websites with the all-in-one platform for buying retail media at scale. ⟶ AUDIENCE MATCH Accurately target and re-engage more of your customer base with dynamic paid display ads across web, mobile browsers, and apps. ⟶ PARTNERS Learn about our partners across the advertising and marketing ecosystem and the solutions they provide. ⟶ Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy