HOME TASTE NUTRITION & WELLBEING NUTRITION & WELLBEING Flexitarian Challenge Consumers have spoken: they are keen to explore more plant-based protein options, yet there are significant tensions preventing them. Firmenich & Campus have brought together a multidisciplinary team led by our Chef Designers to create the future in plant protein dishes to address these tensions in order to expand and create new markets for you. Firmenich conducted a comprehensive qualitative digital ethnography study to unlock the tensions that consumers face when aiming to reduce their meat intake. Food & Beverages companies must help people overcome these challenges before a change in diet and a flexitarian lifestyle can become mainstream. Below is an introduction to what we learned: Resolve Social & Family Pressures More than 75% of the households we studied included meat-eaters who did not have the same aligned goal as the flexitarian living there. This pressure to cater to everyone else's needs, especially in social situations, leads to creating multiple meals, going without eating, or simply giving in and just consuming meat. While much attention has been given to meat analogs such as burgers and nuggets, there are many dishes which can be re-envisioned using plant proteins. Here are just some examples of how you can help consumers "avoid the rut": Vegetarian Coxina Soy | Eryngii | Roast Onion | Panela | Farofa Crust Rich creamy vegetarian panela cheese based on our Viva Veg texture technology flavored with our SmartProteins™ vegetarian meat and dairy solutions. Wrapped in a crisp crust of manioc flour with hints of fried garlic and onion. Protected by Thermarome, our unique fry-stable encapsulation technology. Vegetarian Linguica & Cheese Soy | Mushroom | Black Bean, Sesame, Flax, Chia Crust Viva Veg Hi Melting Mozzarella paired with mushroom & soy linguica. Authentic Linguica spice blend supported by our unique SmartProteins™ taste technology to provide juiciness and succulence. Vegan Al Pastor Soy | King Trumpet Mushroom | Ancho | Morita Iron Skillet Morita Salsa | Avocado Chimichurri A sliceable texture as you would expect from this classic Mexican street food is achieved through a proprietary Viva Veg blend of fibers. Authentic and Succulent from the first bite through our consumer validated SmartProteins™ flavor approach. We are constantly working with global experts, chefs and our customers to advance innovative green protein solutions that are nutritious, tasty and sustainable. We are promoting alternative proteins and putting them center of plate, catalyzing a shift toward more sustainable protein production and consumption to enhance wellbeing for all. Our solutions offer limitless possibilities in creating vegetarian and vegan alternatives to traditional meat and dairy based products in savory, sweet and beverages. We focus on the total eating experience to address all product development needs holistically, which we feel is the “smart” way. SMARTPROTEINS The Culinary Anthropology experience allows you to directly collaborate with forward-thinking chefs to accelerate innovation through creative ideation and rapid-prototyping. CULINARY ANTHROPOLOGY I'm developing a new alternative protein product and need help with... ALTERNATIVE PROTEIN TECHNOLOGY CULINARY ANTHROPOLOGY SUPPORT You may also be interested in Terms of use Privacy Policy Cookies Credits Locations California transparency Contact us © 2021 Firmenich SA. All Rights Reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies