Good Brand consultants. Journal Brand Thinking  Good to know, Trends & Innovation Sustainability Disclosure Requirements: What it means for brands. The UK government recently announced that there’s legislation pending on the thorny topic of sustainability. red_arrow_right_long Good to know, Market Research When should you hire a brand consultancy? The last 2 years have been mad. We’re all doing things differently and business has never been as strange. One thing we’ve noticed in our consulting is that some clients reviewing their brand values in house. And I get why. Good to know, Market Research Research. Is it worth the time and money? What people do, what they say and what they say they do are three very different things. When it comes to understanding people, context is everything. When it comes to effective research, it means using the right tactics and asking the right questions. Good to know, Brand Definition, Brand Architecture How to Create a Brand The purpose of our brand consultancy work is to build the perceived value of a business so that you can increase the margin of a product or increase market share — ideally both. But to start to create that perceived value, you must understand your brand. Brand Definition, Life After Launch Why content is more important than brand. I think that content v branding is like David v Goliath. Branding gets all the headline billing and razzmatazz, but content is ruthlessly efficient in getting the job done. Brand Insight, Brand Strategy Why Are All Whisky Brands The Same? In our time as a brand firm, we’ve done our fair share of work in the whisky sector. And the one thing that has been consistent across it has been that all the brands seem to be saying more or less the same thing. Good to know A Good Internship – A Covid Perspective The challenges of virtually preparing the teas and coffees. Good to know, Brand Insight Can’t Buy Me Brand Love So, Aladdin gets into the cave and finds an old lamp. Aladdin rubs the old lamp to give it a wee clean and out pops a genie. A fucking genie. Genie has three wishes that he can bestow on Aladdin... Good to know How to Buy Branding Services Every month we get, on average three new business inquiries through the website. What’s interesting is how these inquiries vary in terms of approach. Some are highly professional, others… well, leave some things to be desired. Marketing Strategy, Brand Guardianship Branding for global, local or both? When you take on a brand project with a global business, the thorny issue about how to deal with the various regions and the language translations is always there, sitting just below the surface. Brand Strategy, Content Delivery Content Strategy and Why You Need One Since I started at Good, the one thing that has shifted has been the need for brands to move from pretty straightforward advertising around their product or service to becoming content publishers. Brand Insight, Market Research Brand Research Tips Research. It’s a polarising topic. Rarely do we see research apathy: you either love or hate it. If you love it, chances are you’ve seen the value – it’s given your brand clarity or strengthened your marketing strategy. But if you hate it... Good to know, Brand Guardianship Sustainability is Damaging Brands Post pandemic, it feels like the sustainability trend is going to dominate. For a tired old brand cynic, it’s the next cab off the rank for brands to fetishise now that AR, QR codes and social media seem to have normalised. View more Good. A benchmark for our integrity. A minimum standard for our work. Twitter Instagram Linkedin © Good. Cookies Privacy Client Engagement Policy Member since 2005