Pharmaceutical Marketing Research Established in 1996, CDP: WorldWide has become the largest and most trusted visual database of pharmaceutical promotional materials. Our online library provides competitive intelligence and surveillance for healthcare provider (HCP), direct to consumer (DTC), and social media marketing. Subscribers have on demand access with customizable e-Alerts for targeted content. Online and onsite training is available. CDP: WorldWide is comprised of two products: CDP: Digital & Print and CDP: Social Media. Covering digital and print promotions sent to HCPs or consumers, CDP: Digital & Print contains hundreds of thousands of unique promotional materials sourced from our extensive and diverse panel of HCPs. Focusing on social media platforms, CDP: Social Media is an aggregation of pharmaceutical posts and advertisements including branded, corporate, and disease state education posts as well as targeted ads. Additional Services Custom Search Request Choose your products, indication, or therapeutic areas, and we'll conduct a custom search. CDP: WorldWide Demonstration Want to learn more about CDP: WorldWide or need a refresher on its uses? Contact us, we're happy to help! Cover Image Queries Stay up to date with visuals used within pieces for creative differentiation to keep new campaigns fresh and unique. If you are interested in CDP: WorldWide or would like to receive product updates, send us a message! Digital and Print Analytics Digital and print CDP: SnapShot reports provide quarterly analysis of materials in the CDP: Digital & Print database for all therapeutic subcategories. These reports offer a visually enhanced briefing of the competitive landscape for multiple geographical areas. Research includes identifying key messages and positioning for each product, marketing channel utilization, and promotional shifts in competing products. Latest SnapShot Reports US Reports Q2 2021 Wilson Disease Q2 2021 Atopic Dermatitis Q2 2021 Transthyretin Cardiomyopathy/ATTR/hATTR Q2 2021 Leukemia & Lymphoma Q2 2021 Addiction & Substance Abuse/Smoking Cessation International Reports Q2 2021 Ex-US Asthma/EoE/Nasal Polyps Q2 2021 EU Anemia Q2 2021 EU Hemophilia Q2 2021 Ex-US Biologics and Biosimilars for GI Q2 2021 EU Biologics & Biosimilars To view available CDP: SnapShot reports and other research, click here. Industry Trends & Custom Reporting Prelaunch to Launch Evolution Examines pre-launch market shaping and disease state awareness campaigns. Branding Evolution Details how a brand's HCP and DTC campaigns have evolved over a period of time. Patient Assistance Programs Compares and contrasts benefit programs offered to patients, caregivers, and physicians. Pan-Indication Focuses on a single brand's messaging across all approved therapeutic areas of focus. If you are interested in Digital and Print Analytics or would like to receive product updates, send us a message! Social Media Analytics Social media CDP: SnapShot reports provide a quarterly analysis of the creative and unique multichannel marketing initiatives that the pharmaceutical industry is utilizing for patient centric market trends. These reports highlight advocacy partnerships, disease awareness campaigns, social media marketing, mobile applications, celebrity sponsorship and more. Additionally, social media metrics are tracked to show what type of content creates the most engagement. Tracked Social Media Metrics Share of Voice Engagement by Platform Followers by Platform Media Type Branded vs Non-Branded Posts If you are interested in Social Media Analytics or would like to receive product updates, send us a message! The sales force is one of the largest components of pharmaceutical marketing. It is vital that a message is properly communicated and received by healthcare professionals. Our surveys are designed specifically to encourage the most accurate and robust message recall for key points delivered during a sales call. With contextual analysis, we are able to create a link between doctors' responses and the corresponding material within CDP: WorldWide. This provides a clear picture of the message recalled by a physician versus what the corporate market had intended to relay. Products Message View Gather a prospective summary of your competitors' current message. Compliance Research Check your sales forces' product message delivery and FDA compliance. If you are interested in CDP: MessageView or would like to receive product updates, send us a message! Home Products Research About Us Contact Us Login ©2021 dtw Research, Inc. All Rights Reserved Terms of Use | Privacy Policy Connect With Us