Tapjoy in agreement to be acquired by ironSource Learn More Customer Support MOBILE ADVERTISING THAT WORKS FOR MOBILE GAME ADVERTISERS – Access 1B+ mobile gamers – Reward meaningful engagement – Only pay for conversions Contact HOW IT WORKS PERFORMANCE PRICING Offerwall Campaigns COST PER ENGAGEMENT An offerwall is an in-app hub of rewarded advertising offers. Users choose to engage with offers in exchange for virtual currency. The format may be tailored to any app with a virtual economy. LEARN ABOUT CPE → MULTI-REWARD COST PER ENGAGEMENT Push user acquisition even further by setting multiple reward checkpoints within a single offer. Progressive rewards encourage deeper funnel engagements LEARN ABOUT MR CPE →. Mobile Video Campaigns COST PER COMPLETED VIEW Don’t pay for partial views, or worse yet, impressions. With Tapjoy Rewarded Video, you pay only when real users view your ad in its entirety. LEARN ABOUT MOBILE VIDEO ADS → VIDEO TO INTERACTIVE END CARD Make your ad even more memorable by adding an Interactive End Card after the rewarded video. The ad unit supports playables, mini-games, gifs, and more. LEARN ABOUT INTERACTIVE END CARDS → Run a test WHAT OUR PARTNERS HAD TO SAY “CPE brings us better user retention and ROAS, It’s working so wonderfully for our games and we will always consider Tapjoy a top partner.” Daphne Li User Acquisition Director See the full story VIEW MORE CASE STUDIES Run a test HOW WE COMPARE GLOBAL REACH ⅓ of the Tapjoy audience does not use Facebook or Instagram on a daily basis. 80% play mobile games every day. Instantly reach a massive audience of mobile gamers on the Tapjoy network. Acquire high-quality users and create deeper engagement funnels that get long-term results. QUALITY ENGAGEMENTS ⅔ of our audience prefers Tapjoy’s rewarded ad experience over Facebook, Instagram, and Twitter paid ads. Interruption-based advertising is on the decline. On the Tapjoy Offerwall, users have the choice to voluntarily engage with ads that interest them in exchange for a reward. The result is that your best users come to you. USER ACQUISITION COST Performance pricing means that our partners only pay for ads that work. With performance pricing, you only pay for ads that get the desired result. That means you can test new strategies and change gears without sacrificing ROAS. Run a test LAUNCH A USER ACQUISITION CAMPAIGN, RISK FREE Choose your user acquisition KPIs, test out diffKeyword addederent events and creative formats, and find the strategy that works for you on the Tapjoy Offerwall. 1. No minimum test budget 2. Dedicated mobile strategist 3. Guided setup and reporting 4. See results in 48 hours (yes, really!) 5. Easily optimize for quality and scale Run a test “CPE is absolutely one of the more effective ad forms we have used so far. Based on the performance, we have plans to introduce it to our new games going forward.” Mandy Zhang Marketing Director, Mechanist Games Run a test MOBILEVOICE™ MARKET RESEARCH MODERN MOBILE GAMER™ 2021 HOLIDAY BOOKLET Consumers’ top gifting categories & planned purchasing habits — 42% plan to spend more this year Holiday mobile gaming habits & the influence of in-game ads on holiday shopping When they’re buying: 76% said Black Friday, but how does that compare to Cyber Monday? Download the Holiday Booklet READY TO GET STARTED? Get in the ROAS mindset. Run rewarded ads through Tapjoy and pay only for completed in-app engagements. Contact Us TWITTER PROFILE LINKEDIN PROFILE WORK WITH US Advertise Monetize Offerwall About Us CONTACT Contact Us Customer Support Tapjoy Careers LEARN MORE Resources & Blog Press & News Documentation TERMS Terms & Conditions Privacy Policy Do Not Sell My Personal Information Language: ENGLISH 日本語 简体中文 한국어 © 2021 Tapjoy