CORK CORK AND WINE PORTFOLIO SUSTAINABILITY MEDIA CENTER WHERE TO FIND US AMORIM UNIVERSE EN PT ES FR CORK AND WINE CORK VS ARTIFICIAL CLOSURES CORK VS ARTIFICIAL CLOSURES TOP WINEMAKERS ALL OVER THE WORLD CHOOSE CORK STOPPERS Because they know that cork will provide the best conditions for the evolution and maturation of the wine, top winemakers all over the world choose cork stoppers to preserve the quality and character of their wines. But they are not alone, as cork stoppers are the closure of choice for the majority of worldwide consumers too. Wine lovers all around the world overwhelmingly prefer cork, as an integral part of their wine experience. They value cork’s impeccable green credentials, associate it with quality wines and are willing to pay a significant price premium for this superior closure. Conversely, consumers regard artificial closures as a factor that devalues wine, if not a downright sign of low-quality. “If you look at all the great wines of the world, nothing ages the same way as a cork and nothing has the life span of a cork. The way that wine develops with a cork is unique and it’s sustainable” Richie Allen, Rombauer Vineyards THE MERE ACT OF OPENING A BOTTLE SEALED WITH CORK IS A PLEASURABLE MOMENT OF CELEBRATION. In the USA, the world’s leading wine marker, the preference for cork is astounding. Cork is the exclusive choice of 93% of consumers for wines purchased of gifts and of 91% for wines chosen at restaurants. A study published by Nielsen reveals that 72% of the US Top 100 Premium wine brands are sealed with cork. In fast-growing markets such as China, which has become the biggest market of some of the leading wine-producing countries in the world, cork is highly-regarded as well. Research conducted by Nielsen revealed that cork closures are used in no less than 95% of China's top-selling wines. Even if, to most people, the mere act of opening a bottle sealed with cork is a pleasurable moment of celebration, there was no scientific evidence of the association between cork and joyful occasions, or cork and quality. Until, of course, a recent scientific experiment led by Oxford University’s cross-modal research lab provided the first empirical demonstration that cork closures are not only technically superior and environmentally friendly - they provide a more positive drinking experience. The experiment asked 140 participants to rate identical wines bottled under cork and screwcap. The participants were unaware that they were tasting the same wines. Firstly, they were asked to taste and rate a wine after hearing the sound of a cork popping. Then, after hearing the sound of a screwcap being opened. Although it was the exact same wine, the wine under cork was rated 20% more appropriate for celebration. Overall, participants rated the same wine as having 15% better quality served in a bottle sealed with a cork stopper in comparison to a screwcap. "Wine isn’t just about technique, it’s also about emotion, and behind emotion, there are people. It’s perfectly possible that at night I dream of a magnificent cork-stopper, a top-quality cork stopper. I must say I’ve rarely dreamt of screw caps. Or, in any case, that wouldn’t be a dream." Philippe Guigal, Domaine E. Guigal SHARE FOLLOW AMORIM CORK FOLLOW 100% CORK SITEMAP TERMS AND CONDITIONS PRIVACY POLICY CORK UPDATES I'd like to receive Amorim Cork newsletter I agree to the Privacy Policy of Amorim Cork, S.A., which I have read and understood. Copyright 2020 - 2021 © Amorim Cork. All rights reserved. Created by SOFTWAY.