ANIMALANIMAL FacebookFB News Work About Clients Contact Facebook News Work About Clients Contact Animal is a full-service creative agency based in Stockholm. We strive to create stories worthy of being told, and exist to build brands and businesses in the new digital world order. Since 2007. adidas go adidas running View story adidas go adidas running View story News The best beer ad ever, not October 8· 2015 Backyard Brewery is the new kid on the block. So to get the word out, we produced some good old fashioned print ads. The only problem is, advertising alcohol in Sweden is notoriously difficult. If not impossible. Brands aren't allowed to say anything remotely positive about their products. Especially things like: "this is is the best beer in Sweden". But after about 645 emails with our lawyers, it turns out that the solution was a lot easier than we thought. Do what any kid would do. Just add the word ‘not’ and voilà, legally approved. Our prints ran in Café, Nöjesguiden and King. A run for humanity September 18 · 2015 Currently, over 60 million people have had to flee their homes in the face of life-threatening insecurity. That’s the highest number since the second world war. As one of Scandinavia’s main running competitions, Midnattsloppet wanted to use their resources for something good. So together, we created a whole new run called ‘Alla För Alla’ (Everybody For Everybody). A 5K run dedicated to support the millions in need. Participants choose their own entry fee and the entire sum will be donated to The UN Refugee agency - UNHCR. The race will take place in Stockholm and Gothenburg on the 18th October. We hope you’ll join us! allaföralla.se The crazy internet horse experiment September 15 · 2015 The Swedish broadband provider Com Hem knows that high speed internet is worth nothing unless you have a router that can handle the speed. That’s why they released a new state of the art router back in January, claiming to be up to four times faster than the competition. But can it really be that fast? We decided to put it to the test. We set up an experiment with all the usual router obstacles. Things like thick walls, bored teenagers, a hard rock dad and his loud-speakers and of course, a 21 year old horse named Faeton. Com Hem smashed the competition and took home the prize. Tattoo studio goes digital September 11 · 2015 For Reebok, fitness is more than just the latest trend – it’s a lifestyle. That’s why we launched the Reebok Forever campaign in 2014. Together with renowned Stockholm-based Salong Betong, we opened a pop-up tattoo studio with only one motif available – The Reebok brand mark. To celebrate the one-year anniversary of Reebok Forever, we are once again opening up the studio. But this time, we've relocated. Welcome to the first ever Instagram based tattoo studio. Visit instagram.com/reebokforever and sign up for you free tattoo. A roadtrip Made by Sweden September 3 · 2015 Over the past year, Volvo Car Sverige has become more than just an Instagram account for Volvo fans. It's become a window into the Scandinavian life. As an extension of the Made By Sweden concept, we wanted to take the story one step further. In collaboration with Christoffer @Wisslaren Collin, one of Sweden's most popular Instagram photographers, we set out to discover Sweden's hidden treasures. Equipped with a camera and a Volvo XC70, Wisslaren took us and his over one million followers on a journey through Sweden, from north to south, portraying the varying landscapes as well as the people along the way. Check out Christopher's stunning portrait of Swedish summer @VolvoCarSverige and @Wisslaren on Instagram. Stadium Re:activate your old gear August 24 · 2015 Closet full? Basement even worse? Don´t mention the attic? Why not give som of your old stuff a second life with someone who really needs it. Along with sports store Stadium’s beliefs of a more active world, Re:activate is an ongoing initiative where Stadium together with relief organization Human Bridge reuse your old clothing and sports apparel. By sorting it out and freshing it up they make sure your old stuff get in the hands of people in need. What to donate? It can be anything really. A down jacket will keep someone warm this winter. A pair of football shoes might light a sparkle for a new, brighter tomorrow. This video is about little Sebastian. His football shoes got too small for those growing feet. By donating them via Re:activate, making sure they arrive at the feet of another football loving kid, his hopes are just what this is all about; Giving some hope. We at Animal are truly proud to be involved in such an admirable cause. Re:activate all you got! Volvo goes Way Out West August 21 · 2015 Volvo is all about people. And people are all about music. At least most of us are. As part of Volvo's ongoing music engagement including previous collaborations with artists like Robyn, Max Martin, Swedish House Mafia and Avicii, we felt that Volvo was ready to own its very own space at this year's Way Out West music festival. Together with some fantastic partners, we created the first ever Made By Sweden stage. A scene exclusively dedicated to Sweden's most talented up-and-coming artists. With an impressive line-up including Say Lou Lou, XOV, Parham, Call Me and Viola Martinsson, the initiative raised a truly inspiring crowd and an even more inspiring performance. It was an honor to help make Volvo a part of one of the greatest music festivals in the world and we look forward to seeing you all again next year! Go west with Sunfleet August 11 · 2015 It’s pretty much a fact; music festivals are about as fun as you can have as an adult human being on this planet. Especially at Way Out West, one of Sweden’s largest and most influential music festivals. And yet, getting there remains a major bummer for most people. That’s where Sunfleet comes in. As Sweden’s largest carpool service, Sunfleet is by far the most effortless way to get from point HOME to point FESTIVAL. So to get the word out, we created the Sunfleet Music Quiz. Catered to this year's line-up, the game put you and your music skills to the test. Winners received a free ride, a personal parking spot and VIP tickets to Way Out West 2015. We won’t bore you with numbers, but let’s just say folks got a little addicted. On average, people played over 100 sessions each! Incoming: Isabella, Gustav, Madeleine! June 22 · 2015 Our NASA certified team of amazing people just got more amazing-er. Over the past months, the Animal family has grown by three; Gustav, Isabella and Madeleine. Gustav Kotz, who previously sharpened his communication skills at La Trobe University in Melbourne, now strengthens our Community Management department. Madeleine Hollsten and Isabella Kourieh are the latest addition to our Production Manager dream team. They will make sure every production ends up looking pixel perfect and as tasty as a slice of cake. Madeleine joins us from previous duties in the newspaper industry, and Isabella comes to us from Modern Assembly in New York where she was involved in the award-winning Unicef Tap Project. A New Beginning May 13 · 2015 Volvo is embarking on yet another journey, this time with world-renowned artist Avicii. The next chapter in the ”Made by Sweden” series, entitled A New Beginning, tells the story of Volvo’s bold market shift with its new XC90 luxury SUV. Together, the two explore the past to find a new way forward. Avicii’s beautifully revamped version of Nina Simone’s ‘Feeling Good’ soundtracks the anthem film, produced by Forsman&Bodenfors. At Animal we’ve teamed up with Spotify to invite Avicii’s most devoted fans for an extended story, revealing exclusive material and an even more private portrait of the creative collaboration. A New Beginning starts here. Time to go May 5 · 2015 There’s a lot happening at Animal these days. You know, creating innovative new work, rethinking digital communication... Oh, and launching a whole new kind of running app to push the boundaries of how we experience music. About a year ago, we noticed there was an unexplored territory between running and music. So we pitched an idea to the adidas global team: What if we created a way to match music from Spotify to a runner's pace? They liked it, and said ”go build it!”. So we did. We teamed up with the amazing guys at UsTwo, and we’re now launching the first iteration of the project we call adidas go. Download it in the App Store. Expect to hear a lot more on this. Cry no more April 24 · 2015 No, the gentleman above isn’t crying because his Instagram post didn't skyrocket to like-heaven. He's weeping tears of hardship because preparing tonight's Bolognese required some serious onion chopping. And he's certainly not the first to endure such grief for the simple pleasure of cooking. However, all this suffering could have been avoided with Picard's pre-chopped, extra crisp frozen onions. Together with the french food store, we’re celebrating the mother ingredient of all cooking in a series of prints that will run nationwide. So dry your tears one last time and go check them out. Thinking outside the shoe box March 27 · 2015 What’s better than a new pair of sneakers? Well… world peace. Space. Nyan Cat riding a unicorn into a rainbow-coloured sunset. But apart from that, nothing quite beats the feeling of unpacking a pair of crisp, white, new kicks fresh out of the box. And that’s exactly why we created the Stadium interactive unboxing game on Instagram. Whenever a new pile of shoe boxes are posted on Stadium’s Instagram profile, your job is to find the winning box with a pair of sneakers in it. Totally interactive. Let the games begin! #PumpMyPost – The hashtag to end all hashtags March 20 · 2015 We’ve all been there. You’ve worked out, posted a photo on Instagram, but the likes just don't drop in… Well worry no more. Together with Reebok, we’ve created the last hashtag you will ever need: #PUMPMYPOST – ensuring your fitness photos get more love than ever before. For the launch of Reebok’s revolutionary new ZPump Fusion, we wanted to demonstrate the power of the Pump button in digital form. Much like the ZPump Fusion enhances your running experience, the Pump hashtag will bring your Instagram game to the next level. Get your pump on here. Reebok and local CrossFit squad to the rescue! February 24 · 2015 Last week, Stockholm's subway system underwent an escalator meltdown. In total, 39 escalators were shut down, and in some cases, people were forced to climb up to 180 steps. In a collaboration between Reebok and Fit4Life CrossFit, we decided to help commuters up the steep stairs. We ended up carrying everything from people’s suitcases, their dogs, and even a pregnant woman who was late for a meeting. Within 24 hours, we were able to assemble a film crew, a CrossFit squad and put together this little film. Kudos to Reebok for being so on top of their game! Read the write-up from AdWeek here. Vintersaga Made by Sweden January 21 · 2015 A whole new chapter of Volvo’s inspiring story ”Made by Sweden” just launched. And we are happy to be a part of it. Together with creative powerhouse and Volvo's head agency, Forsman & Bodenfors, we are handling the digital and social rollout of an inspirational journey through Sweden. This isn’t your picturesque postcard representation of Sweden, but rather a tribute to the darkness, cold and melancholy of the Scandinavian winter. Watch the new video and discover why Volvo builds their cars the way they do. Screw movie night. Go work out December 16 · 2014 We know that training can be tough. Especially when you’re on your own. That’s why we together with Reebok are launching Reebok BFF, where you and your BFF can go work out – for free! At reebokbff.com you sign up and invite your BFF to join in. At the physical event you’ll also have the chance to try on the new Reebok Cardio Ultra - the one and only gym shoe you need for your studio training. Kick off Christmas in the best way possible - get strong(er) with your Best Fitness Friend. Book your free class here. 94 went for it, Camilla won it September 19 · 2014 Are people are passionate about fitness these days? Does Chuck Norris breathe under water? That’s a double yes right there. On August 30th we got the answer to our challenge — 94 people(!) signed up for the Reebok tattoo, and 24 year old Camilla Nilsson took home the yearlong Reebok sponsorship prize, and shared her remarkable story about how fitness completely changed her life. And for every tattoo, we discovered yet another inspiring story. Now we've proven that for many people, Reebok really is Forever. Adweek covered our follow-up film and wrote a second story about it. Read it here. Magic DOES exist! It’s called Plotagon August 29 · 2014 Ever wished you could write a story with your bare hands, and seconds later see it come to life in all-you-can-dream animated 3D magic? It’s been pretty much (read: definitely) impossible until a couple of unusually exceptional people created a thing called Plotagon. It’s an app where you choose an animated character, write your story and press play. It really is that simple. We’re incredibly happy to announce that we are teaming up with Plotagon for the worldwide rollout this fall. Do check it out, if you haven’t done so already. Mother's boys Jacob & Emil join Animal August 25 · 2014 Creative power duo Jacob Sempler and Emil Tiismann woke up at 4.32 AM in London town, put their finest t-shirts on, managed to successfully get through the Ryan Air booking system, checked in sans luggage, had a shaky gin and tonic somewhere over the village of Aalborg, landed in Stockholm and an hour later rang the doorbell at Animal. We are very happy to have them here. A digitally possessed, well above average, creative team. Read all about it here. Pain is temporary. Reebok is Forever August 13 · 2014 There’s no community like the CrossFit community. These days people eat, sleep and breathe fitness in a way that makes us think golf is not a sport. (Which might be true). Reebok has been an integral part of making the CrossFit scene grow, and therefore we’re putting their value to the test this fall. August 30, at the Tough Viking Race in Stockholm contestants will be able to get a free tattoo anywhere they’d like on their body. The one doing the largest tattoo walks away with a unique, yearlong Reebok sponsorship. Is there a catch? Of course there’s a catch. The only available motive is the Reebok logo. Get your Reebok ink here, or read about it in Adweek here. Animal young guns strikes again, two lions in the den June 24 · 2014 We bow our heads to copywriter David Swedenström and art director Ludwig Hallstensson for their slam dunk in Cannes Lions last week. Together with August Östberg, representing Berghs School of Communication, they won the Future Lions award with a stunning creative piece named Google Gesture. Not only is the initiative a possible game changer for people all over the world – it’s also confirmed as one of the main social media topics from the Cannes Lions festival 2014. Way to go, boys! We’re happy to have some serious emerging talent in the office. See the film here. Stop everything you’re doing; Animal just made a print ad June 10 · 2014 No, your eyes aren’t lying. Animal has produced a fine piece of print, not just once but four times. When grocery store Coop Online decided to reduce the price on their products with an average 10%, we felt the internet (oh god, we never thought we would say this), just wasn’t enough. The prints showed that 10% less is more than you think, by literally taking 10% away from famous Swedish songs, sayings and chants. The series were published in Sweden’s largest daily newspaper Aftonbladet. PS. We’re actually doing quite a bit of print these days, but that wouldn’t allow for such a striking headline, would it? We've landed on the moon! June 1 · 2014 Did you know that a striking headline can increase further reading with about 4 billion %. No? Well now you know. In other news; In an industry insight survey recently performed by PwC and broadcasted by the Swedish national television, stats show that 65% of small enterprises are planning to expand their staff within the coming year. At the Animal headquarters we're of course happy to see that we fit in to the growing model, and be the enterprise to display it. Are you also the growing type? Well then, as the Hungarian rapper says; Speak. Kids + Instagram = the (like)bomb May 27 · 2014 Our Instagram activation for fashion store babyshop.com has turned out a complete success. When asked to present the most charming kids on Instagram, parents all over Sweden filled the hashtag #skönaungar (swedish for ’charming kids’ ) with over 5,500 funny, quirky, cute and absolutely lovely pictures of their little ones. Adding some 150,000 likes and comments connected to the competition, it has been quite a task for the Jury to select the winners. Follow the announcements and future endeavours of babyshop.com here. adidas Tribes echoes all over Europe May 21 · 2014 First of all we’d like to congratulate our friends over at PR agency Jung Relations for winning the honorable Consumer Consultancy of the Year at Sabre Awards last night. We’d also like to congratulate ourselves for being the digital partner in the adidas Tribes initiative, that earned itself a gold medal in the same show. We’re thrilled to see the second tribes season proving itself as an ever growing movement. Read all about it here and join adidas Tribes. Introducing The Tove Lo Collection May 19 · 2014 Meet Tove Lo; emerging talent and tomorrow’s big pop sensation. We’ve just helped her with her latest release. Instead of music, this one is about her own Tove Lo collection — 10 unique pieces — exclusively designed for fashion retailer Junkyard.com. Hurry up folks, check it out here! Checked in; Martina and Ben May 14 · 2014 Animal family is growing! Most recently in the shape of these two wonderful human beings. Martina Frick Isberg joins us from her previous duties at Cancerfonden, and will carry the honorable torch as one of the Community Managers here at Animal. Ben Datmo, that has spent most of his professional life as a Designer and Art Director in London, has finally reached Swedish soil to pursuit his passion for all things digital together with us. Welcome guys! Senior Copywriters of the World, step forward April 30 · 2014 Hooha! The Animal family is growing by the hour, and next in line to join our NASA certified creative team is a digital native, Senior Copywriter. We need sky-high ambitions and multiple years of solid agency experience – A concept creator with a passion for details and the ability to make people cry – only using the keyboard. Salary is worthy and you will be seated next to a great guy named Fredrik. Choose life and apply. Much obliged / The Animal Family adidas F50 Speed Clinic March 28 · 2014 What makes a great footballer isn’t the 90 minutes on the pitch – It’s the countless hours of free kicks, midnight sessions and learning from the best that makes you go all way. Together with adidas, 20 emerging football talents were gathered through Instagram for a unique, one day speed clinic at the IFK Göteborg training camp in Gothenburg, showcasing the new adizero F50. This is the first story of many to come for adidas Football in 2014. See the film here. Re-launch of an icon February 28 · 2014 Originally created in 1971 for tennis player Stan Smith, the much sought after adidas Stan Smith shoe is back, more sleek than ever before. With the help of it’s classic green and white silhouette and selfies from Stan’s fans we present; Stan yourself - an Instagram activation where everyone can become the icon and also have the chance to lay hands on a unique pair of Stans, crowned with their very own face on the tongue of the shoe. A happy 1st and 40th anniversary Picard! February 20 · 2014 In 2014, French frozen food retailer Picard celebrates 40 years in the business, but also one year since the launch of the very first Picard store in Sweden. It also hits the one year mark of partnering with Animal. For the launch, we used some six tons of ice from Jukkasjärvi as building bricks, creating a replica of the Eiffel Tower, setting the ambitions high. In March the 7th Swedish Picard store is opened, with more to come. We’re happy to be part of this culinary success! more news Work May · 2015 adidas go adidas running February · 2015 Reebok Lift REEBOK August · 2014 Reebok Forever REEBOK February · 2014 Stan Smith Relaunch ADIDAS ORIGINALS May · 2014 Social Activation Barilla February · 2014 Valentine workout Reebok February · 2014 Don't waste time Junkyard XX-XY October · 2013 All in Sweden adidas Football August · 2013 #IAMPROGRESS Stadium June · 2013 The Perfect Day Svenska Spels Poker May · 2013 Swipeshot adidas football February · 2013 Frozen from France Picard February · 2013 Oddset Hockey Games Svenska Spel May · 2010 Facehunter 3 May · 2010 Biggest shirt adidas Football April · 2009 Minigolf Knockout Svenska Spel More work About It's all about giving. Our philosophy is simple: If you start out by giving something meaningful to your audience, good things will bounce back. Meet people where they are, not where you want them to be. Build solid relations one brick at a time. Share people’s stories and they will share yours. THE ANIMAL WAY As the new digital world order keeps evolving, so do we. Based in Stockholm, we’ve assembled a world-class team built to take on the challenges of today as well as those of tomorrow. With our viral philosophy and digital legacy, we exist to create the best possible solutions for our clients. Be it an Instagram post or a 360 integrated campaign. With a creative obsession to perfect every detail of our work, our foundation is grounded in four main areas of expertise. Strategy Brand strategy Digital strategy Creative strategy Public relations Creative Art direction & Design Copywriting Concept development Digital innovation Social Media Community management Content creation Content plans Community insights Research & Analysis Industry insights Digital analysis Campaign reports Social reports A good idea isn’t worth a penny until it’s out there, making itself heard and loved by the world. That’s why we use creativity, a structured process and a generous amount of raw executional know-how to make great communication and great brands come to life. Clients Reebok Stadium Barilla RSS Development Nordic Picard Babyshop Carlsberg Midnattsloppet Some other clients we've worked with: Universal Sony Pictures Home Entertainment Red Bull Tele 2 3 Yves Rocher Saab Prime Wine Group Visit Sweden Comedy Central Vitamin Well Bosch Junkyard Show all Contact Business inquiries henrik@animal.cc We're hiring great people! work@animal.cc Animal Styckjunkargatan 1 S-114 35 Stockholm +46 (0)8 501 101 00 info@animal.cc Östermalmstorg © 2015 Bombay Bicycle Club - Luna