Global Sherlock+ Back How can I identify niche influencers? Most tools don’t consider offline influence. They also don’t allow us to understand the context of discussions. So we built Sherlock+ to combine these two things; it takes our expertise (who we know) and builds on it using contextualised data. Understanding true influence Sherlock+ is a series of custom dashboards built in partnership with social listening experts Brandwatch. Sherlock+ dashboards use a proprietary methodology to track influencers true impact, identifying up-and-coming KOLs using custom searches for each client. We also maintain influencer lists across a variety of topics for our eight key sectors. The methodology involves H+K’s sector experts creating ‘VIP lists’ of key influencers alongside our Data + Analytics specialists. We develop these lists by starting with known sector experts, existing media lists, or niche groups (such as patient advocates). These are then built upon using data-driven network analysis of the interactions, engagements and relationships that surround these KOLs, which are then ranked according to true impact, all in real-time. We then look at what these influencers share, engage with & care about online. Sherlock+ reports include: • Identification of new influencers for clients, as well as deeper dive into those they already know • Grouping of influencers into tribes, helping clients to understand not just who to engage at a tactical level – but also thinking strategically about each group holistically. • Client access to all data, live, via a custom dashboard Allison Spray Global Head of Data + Analytics Our Sherlock+ news + insights How do you spot a fake influencer? Read more ANA Selects Hill+Knowlton Strategies for First US-Focused Marketing Campaign Read more Sectors H+K delivers deep industry knowledge combined with specialist areas of expertise. We understand our clients’ ecosystem and how to engage their audiences. Read more Specialist expertise We integrate core disciplines to deliver deep industry knowledge combined with specialist areas of ‘ideas + strategy’, ‘content creation’ and ‘publishing’. Read more About us Leadership News + insights Our expertise Sectors Specialist expertise Products Our work Our offices Contact us Careers Privacy policy Privacy policy for recruitment Modern slavery policy © Hill+Knowlton Strategies This website uses cookies, some of which are necessary for the operation of the website and some of which are designed to improve your experience. You can review the cookies we use here. If you are happy with the use of these cookies please continue to browse our website. You may adjust your cookie settings via your chosen browser tools. Learn more I Agree