ABOUT BRANDS PRODUCTS INNOVATION DEALERSHIP OPPORTUNITIES NEWS CAREER CONTACT In the News Filter by All 2015 August, 5, 2015 HUSQVARNA VIKING® Reimagines Sewing Experience with the New Designer EPIC™ Machine Top-of-the-line sewing and embroidery machine fully incorporates smart technology to enable passionate sewers to achieve expert-level results; more than 100 new and improved features, 35 that are best-in-class, and 30 found only on the Designer EPIC™ sewing and embroidery machine* Read More 2014 August 04, 2014 Join "The Sewing Party" for the First Online-All-Day DIY Event in History On Nov. 8, thousands will gather to participate in a fun-filled day of sewing and crafting classes; Sponsors are Burda Style, Etsy, HUSQVARNA VIKING®, Jo-Ann Fabric & Craft Store, PFAFF® and SINGER® Read More September 09, 2014 HUSQVARNA VIKING® expands with two new sewing and embroidery machines HUSQVARNA VIKING® expands and enhances award-winning brands with the DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 sewing and embroidery machines. Read More September 09, 2014 SVP WORLDWIDE launches “INSPIRA STUDIO™ by ClosetMaid” organizational system Incorporates first-of-its-kind modular organizational solutions - designed by DIY-ers for DIY-ers Read More September 09, 2014 SVP Worldwide enhances "TruEmbroidery™" software, embroidery software designed for Mac® computers Two versions of TRUEMBROIDERY™ 3 software for Mac® computers offer personalized capabilities and expanded library collections of embroidery designs, fonts, projects and image backgrounds Read More March 4, 2014 PFAFF® Introduces Colorful, Contemporary New Machines to Inspire a New Generation of Sewers SMARTER BY PFAFF™ 160s and 140s sewing machines designed to give next generation sewers the features they need to sew outside the lines, express their individuality. Read More 2013 October 10, 2013 PFAFF® Unveils State-of-the-Art Sewing and Embroidery Machines and Design Software Enables sewers to achieve creative perfection Read More September 19, 2013 Husqvarna Viking Unveils Top-of-the-Line Sewing and Embroidery Machines and Software Inspires Sewers to Be “Brilliant” Read More August 8, 2013 Singer Sewing Company Launches Vivo™ by SINGER® Create and Repair Machine New compact, cost-effective, easy-to-use machine specifically designed for quick alterations and repairs and fun do-it-yourself projects Read More April 15, 2013 PFAFF® Introduces Most Amazing Lineup of Sewing Machines to Date and Unveils New Tagline: Perfection starts here.™ Read More February 12, 2013 HUSQVARNA VIKING® Limited Edition EDEN ROSE™ Sewing Machines Bloom with Opportunities to Create Chic and Trendy Projects Read More January 8, 2013 Consumers Digest Awards a Best Buy Rating to six Sewing Machines from SVP Worldwide Brands Read More 2012 October 5, 2012 HUSQVARNA VIKING® Launches Computerized OPAL™ Sewing Machines with Built-in Assistance for Today’s Busy Sewer Read More October 2, 2012 HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ Sewing and Embroidery Machine Offers Exclusive, Innovative Tools to Enhance the Sewing Experience Read More October 1, 2012 SVP WORLDWIDE launches TruEmbroidery™ Software The Sewing Industrie’s first personal, complete Embroidery Software designed for MAC® computers Read More June 15, 2012 Singer Sewing Company Introduces SINGER One™ Sewing Machine and Announces New Product Line designed with a bold, retro-inspired look Read More May 04, 2012 Iconic PFAFF® Sewing brand Celebrates 150 Years With search for the “World’s most Creative Sewer” and Launch of new Machines Read More April 17, 2012 New Top-of-the-Line PFAFF® creative performance™ Sewing Machine Machine boasts exclusive PFAFF® features and innovations to help sewers expand their creativity; offers embroidery add-on option Read More January 26, 2012 Singer Sewing Company to Launch The SINGER 160™ Limited Edition Sewing Machine on HSN Created to commemorate its 160th anniversary, brand will unveil easy-to-use machine with antique-inspired design, available at HSN and HSN.com starting Jan. 26 Read More 2011 October 07, 2011 More Than 1,000 Sewers From Coast to Coast Share How Generations Have Been Shaped by SINGER® Brand Over the past month, more than 1,000 people from coast to coast have taken the time to share their intimate, heartwarming stories about how the SINGER® brand has impacted their lives... Read More August 22, 2011 PFAFF® Unveils Top-of-the-Line creative sensation™ Sewing and Embroidery Machine: Offers Exclusive Machine features state-of-the-art technology such as the new-to-industry Shape Creator™ Appliqué feature and Stacking Stitches to improve project results. Read More August 12, 2011 Learn About Your Vintage SINGER® Sewing Machine and Share SINGER® Stories as Legendary Sewing Brand Limited edition commemorative machine to be unveiled in 2012. Read More June 21, 2011 HUSQVARNA VIKING® Debuts DESIGNER DIAMOND deLuxe™ Sewing and Embroidery Machine Top of the line product boasts first-to-market deLuxe™ Stitch System to help sewers achieve professional results with less effort Read More June 06, 2011 New PFAFF® ambition™ Line Brings Precision Sewing Within Affordable Reach PFAFF® introduces the ambition™ line to help aspiring sewing enthusiasts achieve professional results Read More May 05, 2011 SINGER® Teams with House Party™ More than 12,000 eager consumers in 37 states will be sewing this Mother’s Day weekend on May 6, 7 or 8 at more than 800 SINGER® Sew Very Easy™ House Parties... Read More 2010 December 29, 2010 H|CLASS™ 600E by HUSQVARNA VIKING® From the global leader in sewing machine design and manufacturing, comes the new H|Class™ 600E sewing and embroidery machine by HUSQVARNA VIKING®... Read More December 28, 2010 MARTHA STEWART CELEBRATES THE HOLIDAY In celebration of the holiday season, “The Martha Stewart Show” featured a festive stocking craft project that is simple to make... Read More September 01, 2010 PFAFF® INTRODUCES SMARTER BY PFAFF The experts at PFAFF®, the leading global brand of premier sewing and embroidery machines, announced the introduction of the SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine... Read More July 27, 2010 INTRODUCING THE HUSQVARNA VIKING® DESIGNER RUBY™ HUSQVARNA VIKING®, a global leader in sewing machine design and manufacturing, unveiled the new DESIGNER RUBY™ sewing and embroidery machine, offering sewing enthusiasts everything their hearts desire Read More July 19, 2010 KATRINA HELMKAMP NAMED CEO OF SVP WORLDWIDE FORMER WHIRLPOOL EXECUTIVE TAKES HELM ONE OF THE WORLD'S LARGEST SEWING MACHINE COMPANIES Read More July 16, 2010 GET STITCHING FOR PINK SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world... Read More June 24, 2010 TAKING SEWING TO THE STREETS SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets Read More June 10, 2010 CALLING FASHIONISTAS EVERYWHERE SINGER® is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew,Mama,Sew! Read More June 07, 2010 SVP WORLDWIDE ANNOUNCES GRAND PRIZE WINNER SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, announced that the grand prize winner of the DESIGNER DIAMOND™ Read More May 25, 2010 SINGER®: AND MAKER FAIRE: MADE FOR EACH OTHER This past weekend, Singer Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area Read More March 24, 2010 SINGER® FASHION MATE™ 7256 NAMED A CONSUMERS DIGEST “BEST BUY” SINGER®, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy” in the non-computerized sewing machine category Read More January 14, 2010 SVP WORLDWIDES VSM FACILITY SVP Worldwide announced today that it plans to transition the manufacture of machines now made at its VSM plant in Sweden to a state of the art facility in Shanghai Read More 2009 October 20, 2009 SVP WORLDWIDE EXPANDS SENIOR MANAGEMENT TEAM SVP Worldwide, the world’s largest sewing machine company, has expanded its management team with five key executive appointments. Read More 2008 December 09, 2008 SVP WORLDWIDE Tightening credit markets and consumer postponement have combined to cause a ripple effect that has reached the global sewing industry. Read More November 17, 2008 SINGER® SEWING MACHINE BRAND WINS MULITIPLE 2008 "POWER OF THE PEOPLE" AWARDS Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine an accessories industry, announced that SINGER sewing machines and related sewing products have been recognized as.. Read More October 21, 2008 HOLIDAY GIFT IDEAS: SEWING, HOBBY & CRAFT Sew a gift this holiday season or give the gift of sewing to a family member or friend with a SINGER®, HUSQVARNA VIKING® or PFAFF® sewing machine. Read More September 29, 2008 WORLD´S LARGEST SEWING MACHINE MANUFACTURER - SVP WORLDWIDE - PLANS TO INCREASE PRICES GLOBALLY Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it will increase prices on a global basis across the majority of its product portfolio Read More September 29, 2008 ‘THE MARTHA STEWART SHOW’ FEATURES EMBROIDERY WITH THE DEBUT OF THE HUSQVARNA VIKING® DESIGNER DIAMO On the Emmy-winning daytime series, “The Martha Stewart Show” (nationally syndicated, check local listings). Read More September 12, 2008 PFAFF® SEWING MACHINE BRAND CONTINUES TO STRENGTHEN ITS 146 YEAR SEWING HERITAGE Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the bankruptcy, filed by Pfaff Industrie Maschinen AG headquartered in Germany, has no connection to SVP Worldwide or PFAFF Read More September 10, 2008 QUILTING IS NOW MADE EASY WITH THE NEW SINGER® CONFIDENCE QUILTER™ SEWING MACHINE Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, introduced its new SINGER® CONFIDENCE QUILTER™ sewing machine Read More August 05, 2008 PFAFF® MAKES HISTORY WITH ITS LARGEST PORTFOLIO UNVEILING OF SEWING AND EMBROIDERY MACHINES Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the largest introduction of new sewing, embroidery and overlock machines in the 146 year history of PFAFF Read More August 05, 2008 PFAFF® UNVEILS ITS NEW EXPRESSSION™ LINE OF SEWING MACHINES Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new EXPRESSION™ line of sewing machines Read More June 16, 2008 HUSQVARNA VIKING® UNVEILS NEW HIGH-END DESIGNER DIAMOND™ SEWING AND EMBROIDERY MACHINE FOR THE ... Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of its new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™ sewing and embroidery machine Read More May 10, 2008 SINGER ANNOUNCES NATIONWIDE SEWING CLASSES Singer Sewing Company announced that anyone interested in sewing can join together on May 10, 2008 at over 225 locations across America for an exclusive sewing class Read More March 25, 2008 PFAFF® CREATIVE VISION™ SEWING AND EMBROIDERY MACHINE RECEIVES HIGHEST INTERNATIONAL DESIGN ........ SVP Worldwide announced the new PFAFF CREATIVE VISION™ sewing and embroidery machine has been awarded the prestigious international 2008 Red Dot Design Award Read More March 07, 2008 SVP WORLDWIDE PROUDLY SERVES AS UNDERWRITER FOR MARTHA STEWART LIVING OMNIMEDIA’S PBS TELEVISION ... SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it has become an underwriter for the PBS Television shows Everyday Food and Everyday Baking from Everyday Food. Read More February 11, 2008 SINGER MAKES SEWING HISTORY AGAIN WITH THE NEW SINGER® CURVY™ SEWING MACHINE SVP Worldwide announced the global introduction of its new premium line of computerized SINGER CURVY™ sewing machines featuring the new SwiftSmart™ Threading System. Read More January 07, 2008 SVP WORLDWIDE PARTNERS WITH WORLD’S CUTTING EDGE DESIGNERS TO DEVELOP NEXT GENERATION OF SEWERS SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced its participation and product donations to the world’s leading fashion design institutions and programs Read More 2007 December 25, 2007 PFAFF® SEWING MACHINE BRAND CELEBRATES 145 YEAR ANNIVERSARY It was 145 years ago that Georg Michael Pfaff, an instrument maker by trade, made his first sewing machine and founded the G.M. Pfaff sewing machine factory in Kaiserslautern, Germany Read More November 13, 2007 HOLIDAY GIFTS FOR THE HOTTEST HOBBY AROUND... New sewing, quilting and embroidery products for holiday wish lists are available from SVP worldwide Read More September 25, 2007 MARTHA STEWART MENTORS SEWERS USING SVP WORLDWIDE SEWING MACHINES: SINGER®, HUSQVARNA VIKING® & .... On yesterday’s edition of the Emmy-winning daytime series, “The Martha Stewart Show,” host Martha Stewart dedicated her hour-long show to sewing using the world’s best known and most trusted sewing brands—SINGER®, HUSQVARNA VIKING®, and PFAFF® Read More September 17, 2007 THE WORLD’S MOST COMPREHENSIVE ONLINE EMBROIDERY DESIGN SHOP NOW OPEN—WWW.MYEMBROIDERIES.COM Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced the introduction of http://www.myembroideries.com/ Read More September 11, 2007 HUSQVARNA VIKING® RELEASES NEW LIMITED EDITION DESIGNER™ SE SEWING AND EMBROIDERY MACHINE Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new DESIGNER™ SE Limited Read More September 11, 2007 HUSQVARNA VIKING® INTRODUCES NEW TOP OF THE LINE SAPPHIRE™ SEWING MACHINE WITH QUILTING INNOVATIONS Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new HUSQVARNA VIKING SAPPHIRE™ 870 Quilt sewing machine. Read More September 06, 2007 THE NEW PFAFF® PERFORMANCE™ 2058 SEWING MACHINE OFFERS ENTHUSIAST SEWERS COMPREHENSIVE FEATURE.. PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new PERFORMANCE™ 2058 sewing machine. Read More September 05, 2007 PFAFF® INTRODUCES WORLD’S MOST ADVANCED SEWING AND EMBROIDERY MACHINE: CREATIVE VISION™ Today SVP Worldwide, owner of PFAFF® - the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION™ line. Read More August 28, 2007 SINGER® INTRODUCES NEW CONFIDENCE™ LINE SVP Worldwide, owner of SINGER® brand sewing machines – the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE™ line of sewing machines. Read More August 14, 2007 SINGER® SEWING MACHINE FEATURED IN ROYAL EXHIBIT In the display of gifts is a SINGER® 201K2 sewing machine presented to the Royal couple by the Provost and Council of Clydebank, Scotland. The beautifully appointed traditional black SINGER machine was manufactured at Singer’s Clydebank facility Read More August 14, 2007 SINGER® SEWING MACHINE BRAND RECOGNIZED AS AMERICAN ICON IN NEW HISTORIC BOOK SVP Worldwide announced the SINGER brand was officially recognized as an American Icon in the new American Benchmark Press/Random House book “Icons of the American Marketplace: Consumer Brand Excellence.” Read More July 25, 2007 SINGER® INTRODUCES NEW FUTURA™ LINE OF ALL-IN-ONE SEWING AND EMBROIDERY MACHINES SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced the global introduction of its new SINGER® FUTURA™ sewing and embroidery machines Read More April 03, 2007 MARTHA STEWART LIVING OMNIMEDIA, INC. ANNOUNCES ENDORSEMENT OF SVP WORLDWIDE PRODUCTS SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP’s sewing machine lines under the SINGER®, HUSQVARNA VIKING®, and PFAFF® brands Read More March 12, 2007 THE NEW HUSQVARNA VIKING® SAPPHIRE™ SEWING MACHINES BRING EXCLUSIVE FEATURES TO A WHOLE NEW MARKET The new SAPPHIRE 830 and SAPPHIRE 850 sewing machines combine state-of-the-art advancements with HUSQVARNA VIKING brand’s renowned craftsmanship Read More February 02, 2007 THE NEW SINGER INSPIRATION™ SEWING MACHINES SIMPLIFY SEWING FOR BEGINNERS Singer enlisted thousands of beginning sewers worldwide to help create the state-of-the-art, easy-to-use, affordable, dynamic, and sleek machines that will excite the learner and simplify sewing Read More 2006 February 02, 2006 AFFILIATES OF KOHLBERG & COMPANY, L.L.C. ACQUIRE VSM GROUP Affiliates of Kohlberg & Company, LLC (“Kohlberg”), a leading U.S. private equity firm specializing in middle-market investing, announced today that it has completed the acquisition of VSM Group Holding AB. Read More 2000 January 01, 2000 PFAFF® Introduces Most Amazing Lineup of Sewing Machines to Date and Unveils New Tagline: .... PFAFF® Introduces Most Amazing Lineup of Sewing Machines to Date and Unveils New Tagline: Perfection starts here.™ Read More Contact Career News About Home Terms and conditions Copyright © SVP Worldwide 2014. All rights reserved. Design & Developed by Wakefly