Home Consumer Insight Product Design Trading Latest Resources About Contact Get demo Log in Consumer Insight How can I innovate to meet future consumer needs? Understand consumer behaviour and lifestyles We help you visualise the future through the eyes of your consumers, with unrivalled insight into the way they’ll think, feel and behave for years to come. Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs. Learn how we can help WGSN enables consumer-first innovation Previous Next Meeting the challenge We helped this cosmetics brand reposition its product line in China Looking to relaunch its hit product in China, this leading Japanese cosmetics brand set itself the goal of becoming the cosmetic brand of choice for Millennial-Minimal Chinese consumers. With little physical presence in China and a target persona that needed evolving and updating, it looked to WGSN and Yimian to help understand local consumers, emerging narratives, and customer engagement opportunities. Alongside its commercial goals in China, the company also wanted to shift their product line positioning to be more global and relevant. Read full case study Did you know? WGSN supports a wide range of sectors and industries, including: Fashion Home & Interiors Beauty, Health & Wellness Food & Drink CPG & FMCG Consumer Electronics Transportation Media & Entertainment Packaging Hospitality & Travel Lifestyle Agencies & Advertising Finance Retail Manufacturing Find out what WGSN can do for your industry Get in touch WGSN in action Through our subscription and bespoke consultancy services, we help your business get ahead of consumer and lifestyle trends. Get access Get monthly trend insights Sign up to receive the monthly trend round-up from WGSN, from Consumer Insight to Fashion, Beauty, Interiors and Food & Drink, delivered straight to your inbox. Submit Let’s talk. contactus@wgsn.com Give us a call Global & North America +1 212 201 2800 Europe, Middle East & Africa +44 20 7715 6200 Asia-Pacific +852 2730 0831 Latin America +55 11 3525 7374 For WGSN’s latest podcasts, blogs and events, visit: Latest Stay connected Select language: English Español Português 中文 (Chinese) 日本語 (Japanese) 한국어 (Korean) For access to our Privacy & Cookies policy and our Terms of Use, please click here. WGSN Limited, Company number 04858491. Registered Address: Ascential plc, The Prow, 1 Wilder Walk, London W1B 5AP Ascential Inc., tax ID 04-3851246, registered office c/o National Registered Agents, Inc., 160 Greentree Drive, Suite 101, Dover DE 19904, United States 4C Serviços de Informação Ltda., CNPJ/MF (Taxpayer's Register): 15.536.968/0001-04, Address: Avenida Cidade Jardim, 377, 7˚ andar CEP 01453-000, Itaim Bibi, São Paulo CTIC WGSN China Limited 达帛商务咨询（上海）有限公司，Registered address: 5/F, Block 29, No. 1, Lane 618, Dingyuan Road, Songjiang District, Shanghai, China, 上海市松江区鼎源路618弄1号29栋5层 By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. For more detailed information about the cookies we use, see ourCookies Policy Cookies Settings Accept All Cookies