About Pulp Pulp Papers EN Pulp is available for purchasing here! The latest edition of Pulp, Fedrigoni’s journal of people and paper, turns its attention to the paper company’s comprehensive new identity design (or branding), which can be seen on swatch books, business cards, bags, pencils and on one of Fedrigoni’s giant delivery trucks, photographed by Francesco Brembati on the streets of Verona. The cover shows Pentagram partner Harry Pearce, whose team designed the extensive rebrand during the pandemic. The issue also looks at the background to Forma, Fedrigoni’s new corporate typeface; an innovative approach to beer labels designed to reduce waste; logos from New Zealand; and some highlights from the Fedrigoni Top Award 2021. Take a look at the exclusive preview of selected articles from this issue The bloodline of a brand Fedrigoni’s new identity has been forged by Pentagram partner Harry Pearce. By Mark Sinclair For the love of logos A new book details some timeless identity symbols from New Zealand. By John L. Walters READ MORE READ MORE The long game If you also want to read more: order Pulp now. Under and over If you also want to read more: order Pulp now. PAPERS USED IN THIS ISSUE… COVER Symbol Freelife Bigoffrato E/E 33 Raster 300 g/m2. INNERS Splendorgel Extra White 140 g/m2, Materica Terra Gialla 120 g/m2, Symbol Freelife Satin Premium White 170 g/m2. PACKAGING Woodstock Malva 285 g/m2. Click here to contact our paper experts Pulp is available for purchasing here! Pulp 20 “special digital printing” examines the contemporary panorama of digital printing. Through the report “The future is here” (edited by director John L. Walters), and in “How it works” it provides an accurate description of three different printing machines : HP Indigo, Fujifilm Jet Press, and Ricoh C7200 series. The issue features a wide range of case studies – including TM Studio’s 365 diary / calendar, the result of a digital variable data printing process – that show how designers, brands and printers use the new processes to create impactful work on highly innovative paper. Pulp has reached its twentieth edition in seven years of publication in five languages: Italian, English, French, Spanish and German. Take a look at the exclusive preview of selected articles from this issue Paper and planet – Plastic to paper, fossil to fibre Achieving a sustainable, circular economy requires both immediate action and long-term thinking in the materials we use. By John L. Walters - Illustrations by Mike McQuade Day to day data Every copy of this calendar is different in every way – except for the paper. By John L. Walters READ MORE READ MORE How it works If you also want to read more: order Pulp now. Shake it up If you also want to read more: order Pulp now. PAPERS USED IN THIS ISSUE… COVER Symbol Pearl Ice 300 g/m2. INNERS Arena Smooth Extra White 140 g/m2, Stucco Old Mill Premium White 150 g/m2, Materica Verdigris 120 g/m2, Splendorgel Extra White 160 g/m2. Click here to contact our paper experts PACKAGING Tintoretto Ceyoln Ginepro 250 g/m2. Pulp is available for purchasing here! Pulp 19 features posters from 19 artists against Covid-19, with a focus on sustainability in paper manufacturing. The star of this edition is Paper Box, the complete collection of papers by Fedrigoni organised in three volumes. The new collection designed by the London-based studio Graphic Thought Facility is a unique tool to help you dive through the rich variety of our production and find the right paper for your ideas. Take a look at the exclusive preview of selected articles from this issue Paper and planet – Pulp’s new series about sustainability An interview with Chiara Medioli, vice-president of Fedrigoni, about the challenges posed by environmental issues when choosing and using paper. By John L. Walters. Illustrations by Rob Loweaka Supermundane Paper Box We had to make it to know it would work. You can only design for paper on screen for so long.’London studio Graphic Thought Facility devised and designed the minimalist-maximalist Paper Box for Fedrigoni. By John L. Walters.Photographs by Angela Moore READ MORE READ MORE On message If you also want to read more: order Pulp now. Living by numbers If you also want to read more: order Pulp now. PAPERS USED IN THIS ISSUE… COVER Symbol Card Eco 50% 240 g/m2. INNERS Symbol Matt Plus 150 g/m2, Arena White Rough 140 g/m2 , Tintoretto Ceylon Crystal Salt 140 g/m2. Click here to contact our paper experts PACKAGING Freelife Mérida Kraft gr. 280 g/m2. Pulp #18 is available for purchasing here Pulp 18 – ‘Message on a bottle’. This issue celebrates the look and feel of labels for wine, beer and spirits, with delicious examples of design for drinking from across the world. People will always need labels. Take a look at the exclusive preview of selected articles from this issue People and paper “Wine is all about being rooted to the earth and the local. We try to strip the label design back. It’s really all about the wine.” For Fernando Gutiérrez design is about relationships, dialogue and letting things speak for themselves. By John L. Walters. Portrait by Robert Billington Never fit in With fierce competition between products, how does design studio Stranger & Stranger make a 10cm label on a bottle of wine or spirits stand out? By Sarah Snaith READ MORE READ MORE Proud to share If you also want to read more: order Pulp now. Beneath the surface If you also want to read more: order Pulp now. PAPERS USED IN THIS ISSUE… COVER Pressure-sensitive Adhoc Tintoretto Gesso 95 g/m2, Inside: Sirio Rough Flamingo 210 g/m2. INNERS Arena Extra White Rough 140 g/m2 , Symbol Freelife Gloss 170 g/m2 , Constellation Snow Raster E/E 130 g/m2 . Click here to contact our paper experts PACKAGING Splendorlux Verus Black 250 g/m2. TWITTER @pulpjournal INSTAGRAM @pulpjournal_ EMAIL pulp@eyemagazine.com Pulp magazine Unit F Reliance Wharf 2-10 Hertford Road London N1 5EW UK England FEDRIGONI GROUP CENTRAL OFFICE Milan, Italy Phone +39 02467101 info@fedrigoni.com FEDRIGONI PAPER CENTRAL OFFICE Verona, Italy Phone +39 045 8087 888 hello.paper@Fedrigoni.com FEDRIGONI SELF-ADHESIVES CENTRAL OFFICE Caponago, Italy Phone +39 029554591 hello.selfadhesives@fedrigoni.com 2015 Pulp. Soggetta a direzione e coordinamento di Fedrigoni Holding Limited. Privacy Policy | Cookie Policy