COVID-19 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD Lexus THE 18TH ANNUAL UNFORGETTABLE GALA The Unforgettable Gala was hosted by Simu Liu with Daniel Dae Kim as the keynote speaker. It also featured the Lexus Portraits Lounge, where VIP interviews, robo portrait videos, and photo shoots took place. The Lexus LS, LC, and RC F were also prominently displayed. The Gala received press coverage from 27 outlets and received over 580 million impressions online. We also launched Lexus’ #WeAreUnforgettable social media campaign, celebrating the contributions of Asian American leaders. It promoted diversity and inclusion in Hollywood and garnered over 3.5 million impressions. The campaign anthem video and the accompanying influencer videos were posted on our custom landing page, www.WeAreUnforgettable.com. Ming-Na Wen and Ken Jeong presented the Lexus Legacy Award to the cast of Fresh Off The Boat for taking the lead in creating so many opportunities for Asian Americans in the Entertainment industry. It was accompanied by a $10,000 donation from Lexus that was granted to the East West Players on behalf of the cast. LA 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 SF PO Box 1519 Fremont CA 94538 T 415.787.7492 NY 215 Park Avenue South, Suite 305 New York, NY 10003 T 646.979.8959 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD © IW GROUP PROPERTY 2021

COVID-19 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD Jack Daniel’s FLAVORS OF PRIDE Already an industry leader when it came to advocating for LGBTQ rights, we sought to strengthen and amplify Jack Daniel’s relationship within the community, by creating a fresh and modern digital experiential campaign during Pride Month through Jack Daniel’s Country Cocktails product line. Placing the community at the heart of the activation, we created the world's first projection mapping showtruck, titled "Flavors of Pride." The Jack Daniel's Country Cocktails showtruck was unveiled at the 2018 LA Pride Festival, a two-day LGBTQ pride celebration with a nationwide audience attracting over 170,000 attendees. This mobile interactive art project featured a 3-minute video show, taking viewers on a colorful journey that honors individuality and the modern LGBTQ experience. By incorporating facial capture technology, the installation enabled spectators to be stars of the show by having their faces featured. Festivalgoers shared the projection mapping content via social media. 80.4 million impressions were made, with media highlights in LGBTQ Nation, Adweek, The Drum and Metrosource. And, the two-day annual festival sold out for the first time ever in its 48-year history. LA 6300 Wilshire Blvd., Suite 2150 Los Angeles, CA 90048 T 213.262.0911 SF PO Box 1519 Fremont CA 94538 T 415.787.7492 NY 215 Park Avenue South, Suite 305 New York, NY 10003 T 646.979.8959 ABOUT WORK NEWS CONTACT CAREERS PODSQUAD © IW GROUP PROPERTY 2021