Talk to us about social media call our agency on 0203 598 9194 Home Our services Our clients Our blog Our coverage Our team Contact us Disney Campaign type Social Media Marketing | Social Advertising Countries targeted UK, France, Spain, Germany Challenge agency:2 devised and ran a pan-European social ad programme that took place in the UK, Germany, France and Spain to promote various Disney games for the Wii and Nintendo DS. The objectives of the campaign were to: Promote and encourage the sale of 6 new games across 4 European markets. Ensure each territory was offered unique localised content and messaging. Our social media strategy As there were 6 different games being launched in 4 countries over a 6 month campaign it was crucial we quickly and accurately targeted the relevant audience groups in each territory. Having identified parents, gift givers and gamers as the target market we monitored relevant conversations and analysed popular social media sites, such as local parenting and gaming social networking communities, where conversations were taking place. How the campaign worked: As this was a European wide campaign we utilised our in-house teams in each territory to create bespoke, localised content for the target audience. Through the Social Insight Engine (our social advertising platform) we targeted and activated key audiences. Results The campaign was a great success. At the end of it, as a result of the social ad and engagement programme we drove well over 10,000 leads / month to the Disney website. ROI Within the first month over 2 million parents were exposed to the Disney campaign. We beat our targeted volume of sales leads by over 325%. To find out more about how we maximized ROI for Disney, please get in touch. Find Out More Microsoft and Global Radio/X Factor Royal Caribbean Disney Hewlett Packard Hertfordshire Constabulary MasterCard Heart FM and Microsoft Bing Sani Resort Kelkoo Knows Tech Sitemap agency:2 Website disclaimer agency:2 privacy policy Contact us Mighty Social Member of the DMA Social Media Council Tweets by @agency:2 agency:2 The Social Media Agency | copyright © 2021 | all rights reserved This website uses cookies to help us give you the best experience when you visit. By clicking 'Accept' or navigating the site you consent to our use of these cookies. Accept Learn More