SOLUTIONS ABOUT SUPPORT CONTACT Screen Europe News & Media SCREEN 520HD+ opens door to new markets and higher production for Polish book printer Azymut July 13, 2021 SCREEN Truepress Jet 520 HD+ helps meet growing demand for digital printing in Poland. Pandemic accelerates shift to shorter print runs. LODZ, Poland / AMSTELVEEN, Netherlands – Within months of purchasing a SCREEN Truepress Jet 520HD+, the Polish printing house Azymut, a specialist in academic, medical and technical books, successfully entered the German and Austrian book printing markets, while also significantly increasing its domestic production. “The Truepress Jet 520HD+ meets the high standards customers in Germany and Austria expect. Our older generation toner printers could not provide this level of quality,” says Maciej Szymanski, Director Digital Printing at Azymut. “Digital printing and the lower costs of inkjet technology are really fuelling our business growth.” “We can now compete with offset printing houses” In addition to its high print quality, Szymanski also praises the 520HD+ for its advanced drying process, allowing printing at high speeds, and its ability to print on a wide variety of　paper, including standard offset paper. “As a direct result, we’ve increased our production volumes, while retaining all the advantages of digital printing and opportunities for personalization,” he explains. “This machine allows us to compete with offset printing houses. It makes digital printing viable for both medium and large print runs.” Azymut is a subsidiary of PWN Group, one of Poland’s largest educational book publishers. As well as printing services, it publishes scientific, academic and medical textbooks for doctors and students and also provides logistics and distribution services. Covid accelerates demand for shorter print runs The pandemic has further accelerated demand for digital printing in Poland. As bookstores closed during lockdowns, publishers tried to cut costs by reducing their stocks and switching to print-on-demand. Publishers saw increased demand for a larger number of titles, but in smaller quantities. Szymanski observes: “Obviously, Covid had an overall negative impact on the book market, but we have seen new opportunities as sales quickly shifted online. Specialist publications always find an audience, so as a company we’ve not felt a serious impact.” Cost-effective As in most European countries, the Polish market for digital printing is growing fast, both for book and label printing, according to Pawel Szpil, product manager at Reprograf-Grafikus, SCREEN’s distributor and service provider in Poland. The overall volume of book printing continues to decrease as readers shift to digital books. But as a result, book print runs are getting smaller, making digital printing more feasible and cost-effective. Szpil: “Digital printing is extremely useful for these smaller print jobs, given its short prepress times and excellent print quality. This is why we see strong and continued growth of digital printing in Poland.” Truepress Jet520 Truepress Jet520HD Related Truepress SC Ink Truepress SC Ink » Truepress Jet520HD Series Truepress Jet520HD Series » Other Recent News & Media Temizis is first in the world to boost digital printing offering with SCREEN 520HD Mono Turkish front runner in manuals diversifies with SCREEN’s new monochrome commercial printer. … Read More » Limpet Labels extends colour gamut with SCREEN L350UV SAI S 7-colour British digital printer acquires third SCREEN inkjet machine to boost colour consistency while saving ink … Read More » Sign up for our Newsletter Sign up I agree to SCREEN's Privacy policy High-Speed Inkjet Truepress SC Ink Truepress Jet520HD Series Truepress Jet 520HD Mono Truepress Jet520NX Series Label & Packaging Truepress Jet L350UV SAI Series Truepress Jet L350UV+ Series Prepress & Workflow Workflow Commercial B1 & B2 CTP Flexo CTP Very Large Format CTP About Our Company News Case Studies Knowledge Careers Support Equipment/Hardware Workflow TRUST Network Service Contact Screen Europe Bouwerij 46 1185 XX Amstelveen The Netherlands Tel: +31 (0)20 456 78 00 Fax: +31 (0)20 456 78 05 sales@screeneurope.com Screen Europe (UK) 726 Capability Green Luton Bedfordshire LU1 3LU United Kingdom Tel: +44 (0)1582 725400 Fax: +44 (0)1582 725405 sales@screeneurope.com ©2020 SCREEN Graphic Solutions Co., Ltd. All Rights Reserved. Terms of Use | Privacy Policy | Cookies Policy | UK Tax Strategy | Modern Slavery Statement SCREEN website uses cookies to collect data in order to create statistics to improve the quality of our website. You can accept or refuse our cookies by clicking on the buttons below. A refusal will not limit your user experience. If you would like to know more about our cookie policy, please click on the "More information" button below. Accept Reject More Information