Our History The SHS Group has evolved from a traditional family-run sales and marketing company into a multinational operation with five core divisions and over 1,000 employees. 1975 1975 Joe Sloan and the late Geoff Salters launch SHS General Distributors. 1978 1978 Geoff Salters establishes Dairyfarm Foods. Joe and Geoff amalgamate the two businesses to form the SHS Group. 1982 1982 Purchase of Castlereagh Enterprises - the biggest food broker in Northern Ireland. 1983 1983 SHS Sales & Marketing GB is established. 1984 1984 Geoff sets up Northern Ireland's first Pizza factory in Balloo. 1992 1992 In the late 80's and early 90's, the Group establishes a firm foothold in the Republic of Ireland. 1993 1993 SHS Sales & Marketing takes on the agency business for Caledonian Clear - a range of sparkling fruit flavoured waters. 1994 1994 The SHS Group acquires a majority share in Beverage Brands and invests in the Caledonian Bottlers manufacturing facility. 1995 1995 Woody's Alcoholic Fruit Drinks launches in GB, the first RTD to offer a range of flavours. 1996 1996 The launch of WKD Iron Brew. 1999 1999 Geoff & Joe appoint their first Managing Director Michael Howard. 2001 2001 WKD Blue launches and becomes an instant success. 2004/5 2004/5 SHS acquires British Pepper & Spice, Merrydown, Gordon's Fine Foods and Swedish Match. 2006 2006 Group moves into its Belfast Headquarters at Airport Road West. SAP is introduced into the business. 2009 2009 Group invests in a new factory in Chandlers Ford. 2011 2011 The SHS Group acquires Bottlegreen Drinks. 2012 2012 The Group releases a book in honour of Joe and Geoff's partnership at Queen's University in Belfast. 2013 2013 Group acquires the Birmingham based Crucial Sauce Company. 2015 2015 Elaine Birchall is appointed Group CEO following Michael Howard's retirement. Group celebrates 40 years in business. 2017 2017 SHS Drinks acquired a majority shareholding in no&more and acquired Standard Brands (UK) Ltd. 2018 2018 The SHS Group acquires 3v Group owners of Meridian Nut Butters and Rocks Squashes. Stay up to date with the SHS Group Subscribe I agree to be contacted by email for marketing purposes by SHS Group & to the Privacy Policy Home About Us Portfolio Divisions Work for Us Corporate Responsibility Newsroom Contact Connect with the SHS Group Get in Touch +44 (0) 28 9045 4647 info@shs-group.co.uk © 2021 SHS GroupPrivacy PolicySHS Group Tax StrategyModern Slavery Statement website by Eyekiller By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. Privacy Policy Cookies Settings Accept All Cookies