Providing market intelligence for more than 30 years Company Research Newsroom Events Contact LOGIN REGISTER CART (0) ENTERTAINMENT CONTENT Emerging business models for original content, new use cases, and the impact of connected CE and user interfaces for personalization and discovery Core Research Areas Broadband and Entertainment Services CE Devices and Mobility Connected Home Systems and Services Digital Home Support Services Entertainment Content Home Energy Management Mobility and Apps Wellness and Independent Living BROWSE INDUSTRY REPORTS CONSUMER ANALYTICS Short-Form Video: Meeting Demand for Premium Quick Content Next-Generation Gaming: Consoles and Cloud Cloud Gaming Demand and Preferences Video Consumption – Tracking Users and Viewing Habits 360 View: Digital Media and Connected Consumers UI Preferences and Content Discovery Consumption Habits in Short-Form and Social Video Content view all » INDUSTRY RESEARCH Pay TV, Passwords, and Piracy Digital Natives: The Rise of Esports Innovations in Authentication and Personalization Technologies The New Era of Content Discovery Shifts in Video Distribution: Getting Content to Consumers New Trends in Monetizing OTT Video Delivery Video Piracy: Ecosystem, Risks, and Impact view all » Analyst Blog 11/30/2021 | by Parks Associates Parks Associates' Future of Video Conference Continues with Insights on Aggregated Content Distribut Almost a third of consumers subscribe to OTT services via aggregators. These aggregators – Amazon Prime Video Channels, the Roku Channel, and Apple TV Channels – have first-party support on Fire TV, Roku, and Apple TV streaming media players and televisions. This level of consumer subscription through aggregators is indicative of an underlying trend. Though OTT-based disaggregation within the industry away from the traditional pay-TV content models of old has created more choice for consumers, consumers overwhelmed by an overload of content choice and numerous separate bills are now seeking simplification. Competition and the constant threat of churn in the OTT market are driving efforts to improve engagement and satisfaction by delivering an aggregated, simplified experience to consumers - whether via the platform, interface, app, subscription, or billing level of the equation. read more» 10/06/2021 | by Parks Associates Parks Associates Announces 2021 Future of Video Session Sponsor Comcast Technology Solutions Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Comcast Technology Solutions as a sponsor of the December 14 session The Age of Video Aggregation. read more» 07/21/2021 | by Parks Associates Parks Associates' Future of Video Returns with Insights on Trends in the Streaming Video Market view all » Press Article 08/18/2021 36% of US broadband households subscribe to or are trialing a video gaming service New research reports potential market opportunity for US cloud gaming services is $3.6 billion in 2024 read more» 04/07/2020 Headphones and earphones likely to experience initial sales spike with work at home, home schooling, Research highlights need for enhanced user experience to aid with device integration as audio market shifts from whole-room home theater system to standalone connected devices read more» 03/31/2020 More than one-third of US broadband households listen to podcasts weekly and 9% subscribe to an onli COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services read more» 01/27/2020 TV sets still dominate video entertainment, accounting for more than 50% of all video consumed New consumer research analyzes shifting trends in video consumption and expenditures read more» 01/15/2020 Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019 view all » Whitepapers Redefining Viewer Relationships: The New Approach in OTT Video’s Critical Path: Success at Web Speeds Market Snapshot - OTT and Pay TV: Partnerships and Competition Market Snapshot - Smart TVs & the User Experience view all » Webcasts PREVIOUS Mar 26 Avoiding OTT’s Top 5 Mistakes Dec 12 Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services view all » CONTACT Complete and submit this form to request more information about Parks Associates research categories and products. Complete this form as a Guest, or Login / Register to bypass Required Fields. By completing this form, you are agreeing to receive correspondence from Parks Associates. View privacy information. Full Name * Email * Company * Title * Phone * Address * Address2 City * State/Province Country * Zip Interest in Research Categories Access & Entertainment Connected CE & Platforms Connected Home Systems and Services Digital Health Digital Media Digital Home Support Services Home Energy Management Mobile and Portable Comments Analysts Upcoming Industry Events OTT Executive Summit November 16-18 Paul Erickson, Senior Analyst, Parks Associates, is speaking at OTT Executive Summit. What's Next Longevity Innovation Summit December 2 Jennifer Kent, Vice President, Research, is speaking on December 2 at 10:45 AM CT. Analyst Blog Parks Associates' Connected Health Summit Continues with Insights on Standards and Interoperability for Health Data 11/22/21 What Matter's Delay Means for the Smart Home 11/15/21 Key Takeaways from Connections 2021 11/15/21 Press Releases Adoption of connected medical devices has increased to 25% of US broadband households in 2021 11/30/21 Parks Associates to host 26th annual CONNECTIONS™: The Premier Connected Home Conference and 13th annual Smart Energy Summit: Engaging Consumers in Texas 11/18/21 Parks Associates whitepaper explores digital strategies to drive consumer adoption of energy management solutions 11/16/21 Company Meet The Team Analyst Blog Contact Us Newsroom Parks Associates Company Research Newsroom Events Contact Login Research Industry Reports Consumer Analytics Newsletters Research Services Primary Research Whitepapers Consumer Data Search Events Connected Health Summit CONNECTIONS™ Europe CONNECTIONS™ US CONNECTIONS™ Summit Future of Video Smart Energy Summit Webinars and Workshops Upcoming Industry Events Premier Program Account Order History Profile Reading Room Password Newsletters Subscribe Today Policies Refund & Privacy © 1998-2021 Parks Associates. All Rights Reserved.