EN Marketing and Sales Effectiveness Maximize your campaigns and perfect pricing to deliver ROI Home / Products / Marketing And Sales Effectiveness The pressure is on to squeeze every last drop of value from marketing budgets to support your sales effort. Both disciplines have the same goal: to maximize ROI. Marketers need reliable research that can help them adjust campaigns in real time to deliver the best results. Sales managers need strategic and tactical guidance to set prices and discounts, evaluate the impact of specific promotions, and anticipate consumers’ reactions. That’s where our extensive suite of solutions that measure and evaluate marketing and sales effectiveness is indispensable. Whether you need to evaluate if you’re advertising on the right channels, who has seen your ads, and if they are in your target market, our effectiveness solutions can help you allocate ad spend across media channels to maximize impact. Or, if your sales team needs to set the optimal price strategy to increase sales, manage share and deliver margin—and understand where they should focus effort, we can provide the answers. Our Marketing and Sales Effectiveness suite will help you cut through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time. Filter Showing 22 results AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win. Read more gfknewron Predict AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Read more gfknewron Market Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when. Read more gfknewron Consumer The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why. Read more GfK Experience Effects A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend. Read more GfK Marketing Mix Optimizer Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize Read more GfK Ad Fit Optimizer Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold. Read more GfK Marketing Mix Evaluator Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets Read more SHOW MORE CONTACT US About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings