Services Industries Entrepreneurs Publications Calendar Career About PwC Login MyBusiness Sweden International PwC sites Why you can not scare people into doing the right thing June 2015 Creating excitement about winning, rather than a fear of losing, is the key to innovative and ethical behavior. We were interested in the choices people make when competing with colleagues for bonuses, pay raises and promotions. This study presents three realistic work scenarios. The study included 2,431 executives from three UK Financial Services organizations representing insurance, banking, corporate banking and asset management. Download Why you can not scare people into doing the right thing The report from PwC describes the choices people make when competing with colleagues for bonuses, salary increases and promotions. Financial Services Asset & Wealth Management Banking & Capital Markets Insurance Reports & Articles Contact Customer center Tel 010-212 5000 Email © 2015-2016 PwC. All rights reserved. PwC refers to the PwC network and / or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Privacy Policy Cookies Legal Site provider