Distribution, Guest & Revenue Management software for hotels. CONTACT US Hospitality’s Only Integrated, AI-Enhanced Revenue Generation Engine Let's help you see more revenue. CRS Central Reservation System Independent, group, or chain, Windsurfer® CRS manages your distribution and IBE with ease. LEARN MORE CRM Guest Management System Maverick CRM leverages valuable guest data from sales channels as well as property management system. LEARN MORE RMS Revenue Management System Wave RMS brings you the best of AI-driven revenue management with the control you need. LEARN MORE See why hotels around the world are driving revenue with SHR SEE CLIENT STORIES Optimize channel connectivity and win market share. LEARN MORE with Amanda Milam, our integrations expert Personalize the guest journey to drive loyalty and convert more bookings. LEARN MORE with Allegra Medina, our CRM expert Welcome travelers back with an improved digital lobby. LEARN MORE with Estella Hale, our booking engine expert With reduced staff, revenue leaders focus on automation. LEARN MORE with Nicole Adair, our revenue management expert The SHR Difference for Hotels More client success stories Valencia Hotel Group “If we’re sold out for a certain rate code, we must be able to get in there and manage it. With Windsurfer, we can do this not only quickly, which helps our ADR.” VIEW THE CASE STUDY Vagabond Inn “With Windsurfer’s more varied reporting, we can do things across the entire chain now very quickly, and still see each individual hotel.” VIEW THE CASE STUDY Aparium Hotel Group “The way we can slice and dice the data is impressive. Now, once a week, the revenue team talks about what we’re seeing, what the trends are.” VIEW THE CASE STUDY Get in touch! Hospitality’s Only Integrated Revenue Generation Engine SHR is a leading solutions provider, delivering the best hotel management software in hospitality. Optimize each step of the guest journey – from marketing, booking, and on-property experience to post-checkout communication – while driving revenue every step of the way. Deploy deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time, and development work associated with connecting systems. Solutions CRS | Central Reservation System Our Central Reservation System for hotels, Windsurfer® CRS, is a fully-customizable distribution platform and hotel booking software for independents and small brands. Welcome guests to your digital lobby with Windsurfer’s internet booking engine (IBE), which provides them with the content and booking options not found in other hotel booking systems. Optimize your distribution strategy to drive incremental demand on channels where your guests are shopping. Shift share to your direct website, which will result in the highest profitability and better guest connections. Find out here, if Windsurfer integrates with your hotel property management system. EXPLORE WINDSURFER CRM | Guest Management System Our hotel CRM software, Maverick CRM, enables you to build targeted offers that convert higher and tailor experiences that resonate with guests, when coupled with our hotel reservation software, Windsurfer CRS. Personalize the guest experience by actioning profile and preference data throughout the guest journey. Optimize customer engagement through targeted marketing campaign strategies and improved communication. Maintain your database of loyalty members and frequent guests to build repeat business. EXPLORE MAVERICK RMS | Revenue Management System Our revenue management software, Wave RMS, allows hoteliers to build accurate forecasts and use AI-driven pricing algorithms to ensure they’re capturing the most revenue on every booking. Wave is part of SHR’s larger vision of the Force10™ engine; a combination of SHR hospitality and technology knowledge, plus artificial intelligence (AI). Define optimal segments of your business mix to refine your pricing strategies for each type of customer. Rely on accurate, AI-driven short- and long-term forecasts that adjust dynamically to current market conditions. Implement automated tools and workflows that allow your team to work more efficiently. EXPLORE WAVE What makes SHR unique? You are not a number. SHR works with each and every hotel partner to customize a solution and develop your unique revenue generation strategy. Deeply integrated solutions. SHR’s products, from hospitality CRM to RMS, revenue management system, to CRS, are deeply integrated to share data in real-time, helping hoteliers avoid a patchwork of siloed technology systems. Backed by data science. SHR’s analytical platforms ingest and analyze all the relevant data sets to help hoteliers make better decisions across their entire business. Ready to Find Your Best Distribution Strategy? Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry. Contact Sales Not Convinced Yet? Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges. Learn More SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a sophisticated hotel management system, SHR enables hotels around the world with applications ranging from distribution to revenue management to guest management, including: Windsurfer® CRS, Windsurfer Booking Engine, Wave RMS, Maverick CRM, in addition, Revenue Management for Hire services to brands, chains and management companies. Follow us Popular Links About Careers Contact and Legal Contact Us Privacy Policy Legal Policy © 2021 Sceptre Hospitality Resources By continuing to browse the site you are agreeing to our use of cookies. I Understand