WORK ABOUT SERVICES CONTACT RETAIL / AROMA The fresh scent of Aroma Aroma is a range of bath and shower products, designed to create a spa-experience at home. Ideal for anyone wanting to treat themselves to a little affordable luxury. Direction Fragrances have a major impact on our well-being. Our task was to give the brand an identity reflecting that insight. We opted for a design that is simple and distinctive, a spectrum of soothing shades. Creation There are three scents, each evoking a different emotion: Sprudlande (Exuberant), Rogivande (Soothing) and Uppfriskande (Refreshing). Sprudlande has the bubbly fragrance of Japanese cherry blossom and magnolia, Rogivande the calming scent of sandalwood and ylang ylang and Uppfriskande the wonderful smell of fresh citrus and crunchy green apples. Each fragrance comes with its own colour scheme. The “o” in the logo is like a bubble, gently wafting away on a light breeze and spreading the scent. Activation Launched in March 2018, and available at Åhléns. The range consists of some 20 products – all containing proven skin-friendly ingredients. WHAT WE DID Design platform Design applications Packaging design Naming and nomenclature SHARE Twitter Facebook Pinterest LinkedIn COOP From the confusion of six to the clarity of three FOLLOW US Twitter LinkedIn Vimeo Instagram GÖTEBORG OFFICE Stora Badhusgatan 37 411 21 Göteborg +46 31 339 62 00 info@happy.fb.se STOCKHOLM OFFICE Kungsgatan 48 111 35 Stockholm +46 31 339 62 00 info@happy.fb.se NEW BUSINESS Want to be a Happy client? leif.sorte@happy.fb.se peter.o.wastergard@happy.fb.se +46 31 339 62 00