ABOUT MEET THE TEAM PORTFOLIO BLOG JOIN THE TEAM CONTACT EXTRA, EXTRA! Agency news. FIXATION TO LEAD IAEE WEBINAR ON REALISTIC RETURN TO LIVE EVENTS May 19, 2021 On Thursday, June 3 at 1 pm, Julie Parsons will lead the IAEE webinar “Turning the Corner: A Realistic Return to Live Events.” She will be joined by Aimee Gabel, MSOD, Chief Experience Officer at Solar Energy Trade Shows LLC and Kevin Watkins, CAE, SPHR, Senior Vice President, Affiliate and Member Engagement at National Apartment Association. As vaccines reach more of the population, the second half of 2021 is looking up for in-person events. From promotional challenges and opportunities to best practices for planning and producing live and hybrid events, the panel will share a variety of tips and tangible takeaways. Register today! Read More FIXATION HOSTS IAEE WEBINAR June 19, 2020 On June 25, Julie Parsons and Allison Lieberman will lead the “10 Ways to Boost Registration” webinar, as part of the International Association of Exhibitions and Events’ top-notch webinar series. These strategy experts will share Fixation’s favorite targeting methods, digital strategies and best practices to help you reach your goals. Thursday, June 25 1pm Eastern Register today! Read More FIXATION’S LORI KURTYKA WRITES ABOUT AUTHENTICITY FOR ASAE May 15, 2020 Authenticity is more important now than ever. Lori Kurtyka, Fixation’s lead copywriter and content developer, wrote a piece for the American Society of Association Executives on how to be more authentic in marketing messages. Read More JULIE PARSONS FEATURED IN WASHINGTON BUSINESS JOURNAL ARTICLE May 12, 2020 Julie Parsons talks to the Washington Business Journal about trade show pivots and the new virtual “reality” trade shows are facing. She offers her insight into making the decision carefully and with creativity to ensure a meaningful experience for audiences. Read More JULIE PARSONS SHARES MARKETING STRATEGY INSIGHT ON TSNN.COM May 5, 2020 The Trade Show News Network, a leading source of news, data and resources for the convention and trade show industry, published a piece from Fixation Managing Director Julie Parsons about developing marketing strategy during a crisis. In “The Best Strategy for Right Now,” Julie shares insight and actionable tips to tackle a short-term marketing plan while navigating unusual circumstances. Related articles: 8 Tips for Effective Crisis Communications Emails Three Must-Haves for a Successful Content Project Read More FIXATION ANNOUNCES NEW HIRE, PROMOTIONS, EXPANSION February 11, 2020 Arlington, VA — Fixation Marketing, a leading tradeshow marketing agency in the Washington, D.C., area, announces a new hire, two promotions, and the expansion of its content operation. Sydney Bowker will support multi-channel campaigns as Fixation’s newest Senior Account Executive. She previously managed client accounts and marketing projects for Massachusetts-based Black Diamond Networks and DFW Consultants. “Sydney brings a wealth of experience in marketing and client management,” said Account Director Kristen Garman. “Additionally, she has a great track record of successfully building and nurturing relationships through excellent customer service, a quality that is critically important to our teams and clients.” Rachel Gellman and Julia Ruxer were both promoted to Account Manager. They have successfully and effectively led and grown multi-channel campaigns for their clients over the past two years. In their new roles, they will take on more strategic leadership of their accounts and added responsibility for client results and … Read More FIXATION TO LEAD TWO SESSIONS AT IAEE’S EXPO! EXPO! IN LAS VEGAS November 20, 2019 Fixation is hosting two sessions during Expo! Expo!, IAEE’s Annual Meeting & Exhibition, taking place in Las Vegas, December 3-5, 2019. In a 10-minute “Smart Session” on the IAEE show floor, Fixation managing director Julie Parsons and Megan Piferi, Fixation client and senior marketing manager at the National Apartment Association, will offer “10 Tips to Boost Registration Quickly” that have seen real-life success. During a full-length session titled “5 Favorite Stats for Digital Campaign Success,” Anthony Forte, vice president of digital strategy at The FORT Group (Fixation’s parent company and partner on digital campaigns), and Tina Warren, Fixation client and director of trade show marketing at PMMI, The Association for Packaging and Processing Technologies, will drill down to five essential data points that can bring clear and quick insight into digital campaigns. Swing by to check out our sessions or just to say hi! 10 Tips to Boost Registration Quickly … Read More FIXATION MARKETING MAKES NEW HIRES TO SUPPORT GROWING DIGITAL BUSINESS September 18, 2019 Arlington, VA — Fixation Marketing, a leading trade show and membership marketing agency, announces four new hires and a promotion to support the expansion of its digital services department.. “Our digital volume has doubled over the past 12 months,” said Managing Director and Vice President Julie Parsons. “To keep up with client and market demand, we needed to expand our team to help us address increased digital campaign needs and navigate this exciting period of growth.” Kristen Garman Account Director Candy Boakyewaa Junior Account Executive Kate Lachine Account Coordinator Derrick Edwards Digital and Interactive Project Manager Chelsea Davis Graphic Designer Kristen Garman, who joined Fixation in January after 13 years leading campaigns at the National Association for College Admission Counseling, manages a team of eight account managers and executives across the full breadth of Fixation’s clients. The newest members, Candy Boakyewaa and Kate Lachine, joined Fixation in July to support project … Read More FIXATION TO SPONSOR BEAR ANALYTICS EVENT AT SPY MUSEUM IN D.C. July 2, 2019 Arlington, VA — Fixation Marketing is excited to announce its sponsorship of a special event that aims to decode audience behaviors and the mysteries hidden in tradeshow and event data. Bear Analytics and the International Spy Museum will host the big reveal on Tuesday, July 9, 5-8 p.m., during Cracking the Code: How Next-Generation Marketers are Using Data to Drive Audience Acquisition. “We are thrilled to stand alongside Bear Analytics at this dynamic event,” said Fixation Managing Director Julie Parsons. “As the industry looks to find new ways to interpret and utilize data to improve attendance and engagement, this is the ideal forum for experts to share their insights.” These secret agents will share tradecraft on running agile campaigns and using the right data points to get better results: Danielle Danko Solar Energy Trade Shows Denise Miller National Association of Home Builders Donna Page National Association of Broadcasters Joe Colangelo Bear Analytics … Read More FIXATION’S IN-HOUSE SERVICES ARE NOW HIGHER DEF. November 13, 2018 Fixation adds audio/video production to portfolio of services. Arlington, VA — Fixation Marketing is excited to offer a full suite of audio/video services—from filming to production and everything in between—as part of its expanded portfolio of capabilities due to the recent merger with The FORT Group. The most compelling event marketing stories are punctuated by great video content, which makes this new offering especially important for Fixation’s tradeshow clients. “Video is a key pillar of a well-rounded, multi-channel event marketing strategy,” said Managing Director Julie Parsons. “This in-house resource gives us the flexibility to include our audio/video production team in all phases of a client’s campaign—from discovery and strategic planning to creative development to execution.” Having an in-house production team that is fully up to speed on client campaigns and goals means faster turnaround and a more impactful final product. With an impressive roster of on-staff field and post-production professionals … Read More “Marketing plus. Plus thought leadership. Plus services (email, data, etc.). Plus meeting the needs of clients and customers.” Aimee Gabel, Solar Energy Trade Shows ABOUT MEET THE TEAM PORTFOLIO BLOG JOIN THE TEAM CONTACT PRIVACY NOTICE 901 North Stuart Street, Suite 503 | Arlington VA 22203 | 571.867.9024