EN Contact Insights Featured article Drama and sports bolster broadcast viewing in October, according to The Gauge Broadcast gained 2 share points to represent 28% of total U.S. TV viewing in October. Media Article 4 tips for authentic branded content Perspectives Article Financial uncertainty amid the pandemic fuels a rise in buy now, pay later services in Australia Markets & finances Report Advertiser Playbook Brands must have a holistic understanding of the media landscape and consumer behavior. Media Report Embrace change in your media planning: 3 pillars of effectiveness To navigate the current and future state of disruption, brands must shift their mindset. Article Deliver an immersive experience to sports fans Learn how to harness the power of data to enrich the experience for fans across all sports. Featured content COVID-19: Tracking the impact The pandemic continues to shape the global economy, and we expect to feel its ripple effects for many years to come. Media Video Widespread m-payment adoption in Africa inspires growing interest in crypto currencies Media Article How brands can tackle ad avoidance Media Article In uncertain times, continuous planning should be the new norm Adopting an always-on mindset for media planning is key to navigating change. Media Video Meeting Black audience demand for representation that matters Hear how brands can amplify Black voices in media and advertising. Demographics See all insights Stay in the loop Keep up-to-date with our weekly newsletter, Media Pulse. By clicking on 'Subscribe', I agree to Nielsen's Privacy Policy and Terms of Use. Solutions Insights About Nielsen Careers Investors Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved. Privacy statement | Terms of use | Do not sell my personal info By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies