Old version of the site About company Range Contacts History On December 1, 1997, the Uslada confectionery plant legally began its activities . In fact, the enterprise began to work in full in October 1998 , after the delivery of production lines of the company "Franz Haas Waffelmachinen" . Needless to say, how incredibly difficult it was to launch a new business, funded by foreign currency loans, 2 months after the collapse of the country's financial system. The new confectionery production was perceived as a significant investment potential of the region , the opening of a shop for the production of cookies and waffle rolls took place at a solemn ceremony when the Governor of the Samara Region K. Titov and heads of large enterprises of the region visited. At that moment, and even later, the question arose as to why the confectionery direction was chosen among the huge number of options for the development of new production. The fact is that, in addition to receiving commercial benefits , the ideological creators of Uslada had a desire to start producing interesting, affordable and attractive food products for all segments of the population.... The problem of choosing an industry was helped by the existence of a food processing plant in Zhigulevsk with vast experience in sweets. A great idea took on clear outlines, and on its basis a business project of a new confectionery plant that meets modern requirements was created. Despite the difficulties of organizing a new business, and even in such a difficult period, the successful start and further development of Uslada was helped by a favorable combination of circumstances - investment support , lack of competition in the market , as well as employees who were keen on the new idea . Throughout 1999, the new enterprise conquered the market, and here, of course, we are not talking about dividing its shares, but about changing the mindset of consumers. At that moment, people who lost their savings and found themselves in conditions of high prices and low wages preferred cheap products. High-quality confectionery products of the European level were in extremely low demand, and, nevertheless, by 2000 Uslada reached the level of full utilization of production capacities . Moreover, during the crisis period, the company introduced a novelty to the Russian market - wafer rolls , which immediately became a winner of the competition “100 best goods of Russia” . Since 2001, the plant has begun to expand its production capacity, and by 2004 it will double it . During all this time, the company has remained faithful to its main idea, which was formed back in 1997 in a business project - the production of high-quality mass-market sweets that meet modern market requirements. This means that at each stage of its activity, the employees of the plant pay special attention to new trends and market trends, are constantly in search of new recipes, balanced combinations of components. Zhigulevsk, st. Morkvashinskaya, 36 Phone: (84862) 2-21-86, 7-00-38 E-mail: secret@uslada.com Creation of the site of RA "Bulvar"