Retail Improve your e-commerce experience by bringing the online and the offline together with the Lead Activation journey. Develop a better strategy to deliver an improved user experience and to increase your sales. Your browser does not support the video tag. TRY IT YOURSELF Advantages for Retail Personalise multiple points In e-commerce it is crucial to deliver a personalised experience, brands that create personalised content achieve an increase of 50% in conversions. Develop a complete personalisation strategy with tailored homepages, product pages, recommendations and customer support. Bring your customers closer with a 360º personalised communication and increase your results and customer satisfaction. Accurate attribution of all your sales To develop a successful digital strategy it is important to follow your customers along their journey and to measure your results with accuracy. By creating an attribution model you will have a comprehensive view of all your sales processes and be able to attribute your sales, including in-store sales, to your campaigns and digital efforts. Integrate the digital world with your in-store experience The retail environment can be complex, where many times both online and offline world overlap, creating real challenges to coordinate campaigns and to have a clear view of the customer journey. With BySide both worlds are integrated in a single platform with real-time reporting so you never lose track of your campaigns performance. Lead Activation in Retail 1 TRACK Get to know your clients To be able to sell more, it is important to understand who your visitors are and which products, services and offers they are looking for. There are visitors who are repeating customers; visitors who are just checking your website for the first time; and those that abandoned previous checkout processes and are visiting again. With BySide you can track visitor’s origin and history on your website, based on web and contact analytics that are used to create audience segments on our Customer Data Platform. 2 QUALIFY Score your leads and find the ones that are ready-to-buy Retail websites depend heavily on traffic, but not all visitors are qualified leads: many visit e-commerce websites only to check for products and prices. Score your leads, by establishing priorities and attributing specific milestones, to reach your warmer leads faster and increase the chances of conversion, while identifying those who still need to be nurtured. 3 ENGAGE Innovate your E-commerce experience with personalisation According to Accenture, 91% of customers are more likely to buy from brands that target them with personalised content and relevant offers, based on previously gathered information and their qualification level. By creating a personalised experience across different touchpoints in real-time, each user will be matched with the most appropriate offers, increasing the chances of conversion up to 50% and creating a better user experience for the customer. 4 CONVERT Increase your conversions and customer satisfaction Customer support plays an important role in client acquisition and in increasing average order value. Diversify your communication channels and ease the path to conversion with live chat or chatbots that can be triggered according to the visitor’s profile, on-site behaviour or a specific action. By allowing the customer to start a conversation they can overcome issues in the checkout process, clarify doubts about products, or enquire about shipping while interacting on a much more personal basis. 5 ATTRIBUTE Keep track of your clients’ lifecycle To accurately measure your goals it is important to monitor the results of your digital investment, and an attribution model is an effective way to do it. By attributing all your sales, including in-store sales, to campaigns and interactions along the journey (eg. with customer support), you will have an exact view of what is working and of possible blocking points in your leads’ journey. 6 NURTURE Find new opportunities and increase your client’s lifetime value The cycle is not over once the checkout happens. There are still opportunities to be explored, both for the users who bought (by offering complementary products) and for the users who didn’t (by adapting your recommendations). GET STARTED Why BySide? Expertise With more than 12 years of experience in the Retail business, we know what works for your industry and we will share that knowledge with you. Support We are always by your side to plan and execute your campaigns. We have a team of specialists to give you valuable insights that will transform your results. Agility BySide is the right partner for fast-paced scenarios. You can start in less than 24 hours! We privilege quick-win actions over long-term projects. Technology We believe in business-driven tools rather than tool-driven businesses. Integration over accumulation! You can take our word for granted, here’s what our customers say In this challenging period, Byside has been a strategic partner for TAP. Their solutions have improved our sales processes and digital experience. I highly recommend Byside for their professionalism, proactivity and excellence. Cibelle Ribeiro TAP Miles&Go Operations Manager TAP Air Portugal Brands winning with Lead Activation REQUEST A FREE DEMO Lead Activation What is Lead Activation For Telcos For Banking For Retail Platform Lead Activation Hub Marketing Cloud Cloud Contact Centre Service Company About Us Our Story & Vision Our Customers Careers Contact Us Privacy Policy Cookie Management Our website uses cookies to improve your browsing experience, evaluate how you use our content and to offer products and services that are aligned with your preferences. By clicking “Accept” you are accepting our Cookie Policy. You may opt-out at any time using the toggle on our Cookie Management page. ACCEPT