24.11.2021 9:22 | KIND SDB 105.90 SEK EN / SV ABOUT History timeline What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. In the below timeline you can follow our milestones from the very beginning until today. 2020 Acquisition of Blancas Casino in Belgium demonstrates Kindred's long-term commitment towards the Belgian market Kindred aligns energy targets with Paris Agreement Otto Kasino – Kindred Group launches first pay’n play casino Unibet launches in Indiana, Kindred Group's expansion in the US continues with third state ‘Fair Sport 4 All’ project together with EFDN to battle match-fixing Unibet enters sponsorship with Swedish ElitFootball (SEF) Unibet enters sponsorship with Chess World Champion Magnus Carlsen 2019 Unibet launch its second US market - Pennsylvania. Unibet launch its first US market - New Jersey. Update of the classic Unibet logo - to better cater for today’s mobile first environment with high legibility in small digital spaces. Kindred Group secures a gambling license in Sweden. 2018 Kindred Group launches a second brand in Romania, created in-house. 2017 Acquisition of 32Red Kindred Group launches a new online casino brand for Norwegian and Swedish high rollers. 2016 Unibet Group reaches 1 million active customers. Kindred Group wins Operator of the Year, Socially Responsible Operator and Best Marketing Campaign at the 2016 EGR Operator Awards. Unibet Group becomes Kindred and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio. 2015 Acquisition of iGame and Stan James Online. 2014 Kambi spun off and listed on Nasdaq Stockholm First North. 2012 Betchoice acquired in Australia. 2011 Unibet’s B2B odds provider Kambi secures its first external customer in Paf. 2010 Henrik Tjärnström assumes role as CEO. 2009 Live Casino added to the product portfolio. WAP and iPhone applications launched. 2007 Maria Bingo is acquired to further strengthen position in bingo in the Nordics. 2005 Unibet launches on a mobile platform. Petter Nylander takes over as CEO. 2004 The Group lists on the Stockholm Stock Exchange (Nasdaq Stockholm). More than 300,000 registered customers in more than 100 countries. 2002 200,000 registered customers in more than 80 countries. 2001 Unibet expands its website into 12 languages, reaching customers in more than 50 countries. 2000 Pontus Lesse appointed CEO. Unibet Group Plc was founded and the first international license granted in Malta. 1999 Unibet goes digital and launches its first website in Swedish and English. 1998 First license granted in the UK to operate a betting business with bets taken over the phone. 1997 Unibet are founded by Anders Ström in his bedroom in Earl’s Court, London, UK Anders was Unibet’s first CEO. Cookie policy Privacy notice Subscribe to press releases & financial reports Calendar 09 FEB 2022 Add to Calendar Kindred Group plc publishes Q4 2021 at 7:30 CET on 9 February 2022. Kindred Group plc is registered in Malta with company number C-39017. Registered office: c/o Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta VLT 1103, Malta. We use cookies. Kindred Group uses cookies and related technologies to improve the way our site functions for you as a visitor. A cookie is a text file that is stored on your device. We use these text files for functionality such as to analyse our traffic or to personalised content. To change your settings or for more details on cookies click on learn more. Accept Learn more