Global Brands BUSINESS MODEL We build brands, which enables us to create value for all our stakeholders. WHAT WE DO We are a branded consumer goods business. Insight and innovation Obtain insights into current consumer needs and longer term trends. Through innovation, use these insights to continuously develop brands and products that consumers want and desire. Sourcing and manufacturing Service consumer demand by sourcing ethically responsible raw materials and manufacturing them into high quality finished products, either in our own world class facilities or through carefully selected, trusted third-party supplier relationships. Advertising and marketing Invest in multi-channel advertising and marketing campaigns to connect with consumers and build memorable, trusted and well-loved brands. Sales and distribution Establish customer partnerships and channels to deliver our products to wherever our shoppers shop. Trial and loyalty Delight consumers through the use of our products. Underpinned by our purpose, culture, values, governance and ethics. OUR COMPETITIVE ADVANTAGE Our strength is in being a multi-local rather than multinational business, with the level of focus, experience and dedication to our priority markets that this brings. Our brands High-quality, trusted and well-loved brands. Our people Diverse, skilled and passionate employees. Leaders at all levels. Our infrastructure World-class manufacturing and distribution capabilities in selected geographies. Our stakeholders Close working relationships with customers, consumers, suppliers and communities. Our financials Strong balance sheet reflecting our disciplined approach. THE VALUE WE CREATE Our business model creates shared, sustainable value for all our stakeholders. For consumers Innovative, high-quality and trusted brands. For customers Our retail partners and customers benefit from selling our leading brands. For employees Engaged teams and relationships, training and development opportunities and a supportive culture and values. For investors A strong balance sheet, refreshed leadership and a plan to deliver sustainable, profitable revenue growth. For society Community and charitable initiatives linked to our priority markets. For the environment Sustainability at the heart of everything we do. Sustainable sourcing, our 2023 Palm Oil Action Plan and reduced carbon emissions, water use and landfill waste. WANT TO KNOW MORE? Get In Touch STAY INFORMED Stay informed with PZ Cussons by signing up for news alerts. Sign up for alerts EXPLORE PZ CUSSONS About Us Sustainability Careers Investors News & Media Modern Slavery Statement BRANDS Hygiene brands Baby brands Beauty brands All brands SITE TOOLS Accessibility Sitemap Privacy & Cookies Terms and Conditions © PZ Cussons 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies