BIG DATA BUSINESS DIGITAL INNOVATION MARKETING MOBILE SMART DATA STRATÉGIE PLUS Facebook Twitter S'inscrire à la newletter RETOUR À LA LISTE BIG DATABUSINESSSMART DATASTRATÉGIE ENQUÊTE 2021 SUR LA MATURITÉ DATA DES ENTREPRISES FRANÇAISES Le 26/07/21 par Lionel Arnaud Réagir Imprimer Envoyer S'abonner À la suite des éditions 2019 et 2020, le Groupe IDAIA spécialisé dans la data depuis plus de 30 ans en France, renouvelle son enquête concernant la maturité data constatée au sein des entreprises françaises. Cette grande enquête annuelle a pour objectif de mesurer le degré de maturité data des entreprises, dont la vôtre, dans le cadre des pratiques marketing (acquisition/fidélisation), des process de collecte et d’exploitation de données et, enfin, de connaissance client. The results of the 2020 survey, based on responses from more than 250 companies surveyed, are available in infographic form. Discover or rediscover without waiting the results and infographic of the 2020 survey . The 2021 responses will make it possible to measure the evolution of the data maturity of French companies over the two previous years. Find out now how your company is in relation to your market by participating in this survey! Your data maturity index is revealed to you directly at the end of the survey. The survey is open until September 30, 2021 and is available here . 2021 SURVEY ON THE DATA MATURITY INDEX OF COMPANIES READ ALSO CUSTOMER MARKETING: THE API BOOM BY MARJOLAINE MARTIN 2021: THE RETAIL SECTOR CONTINUES TO EVOLVE AND SECURE ... BY MARJOLAINE MARTIN IS SOCIAL MEDIA ADVERTISING RE ... BY GUYLAINE MICHELET ABOUT THE AUTHOR Lionel arnaud Lionel joined the teams of the company CARTÉGIE in 2008. Responsible for operational marketing within the IDAIA Group, his position has continued to evolve, as the marketing vision is changing. From a purely personal point of view, he is a fulfilled dad who restores in his spare time a house of character in the countryside. Once at the office, his energy is spent efficiently making jokes (often bad) all the time and trying to scare the interns. He will share his point of view and compare his ideas with you, while feeding your knowledge of marketing! LEAVE A COMMENT Your email address will not be published. Mandatory fields are indicated with * name * E-mail * Comment * BACK TO THE LIST DATA CUSTOMER KNOWLEDGE MARKETING / COMMUNICATION ACTIVATION TECHNOLOGIES @ 2021 GROUPE IDAIA, Data-driven for your change - CARTÉGIE - CULTURE DATA® All rights reserved Legal notices - Personal data - Cookies