Play BeerGame The BeerGame is a simulation of a sequence of events in a supply chain. The game was developed by MIT, the Massachusetts Institute of Technology, in the 60's and has since been played all over the world by people of all levels, from students to executives of large multinational corporations. The purpose of the game is to show how the patterns we create in our relationships with the outside world sometimes give unexpected and unwanted results. This is an expression of what is called System Dynamics. Jay W Forrester in the United States was the first to begin developing the ideas and theories behind this branch of science. The unwanted results that can occur in a supply chain are therefore called the Forrester effect (many also call it the bullwhip effect). The game shows how we (re) act in different situations, and how these situations entice us into a certain way of "thinking" that we adopt without reflecting on it. This can be illustrated with answers like "... this is what we have always done here", but this expression may never be heard in your particular company, right? Go to our English site to play BeerGame . Search at www.masystem.se MA system Our concept Brief history Career News Press Our view on logistics Knowledge bank Articles Literature Links Play Beergame MA-system AB Porfyrvägen 14 SE-224 78 LUND Cookies