WORK SERVICES ABOUT US CAREERS BLOG CONTACT Home » Blog for Strategic America About Strategic America Strategic America is a full-service, integrated marketing firm, offering a full palette of strategic marketing services to the U.S and Canada. THE IMPACT OF AN INTERNSHIP By: Samantha Goodman Internships are great learning opportunities for students to gain insight into what a future career could look like. When I was offered a strategic communications internship with Strategic America (SA) for the summer of 2021, I immediately accepted. I knew I wanted [...] August 19, 2021|Culture Read More UNDERSTANDING MENTAL HEALTH AND MENTAL ILLNESS What is the first thing that comes to mind when you think about mental health? For many, the words mental health bring to mind mental illnesses like depression or anxiety. You have probably heard mental health and mental illness used interchangeably. However, as mental health [...] May 18, 2021|Culture Read More TIPS FOR NAVIGATING THE NEW INSTAGRAM UPDATE In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also [...] October 13, 2020|Social Media Read More A REFLECTION ON 40 YEARS In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the [...] August 24, 2020|Culture Read More 5 WAYS TO GROW PROFITS DURING COVID-19 Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share [...] July 8, 2020|Advertising and Marketing Read More GOOGLE ADS: THE UPCOMING CHANGES ANNOUNCED AT ‘GOOGLE MARKETING LIVE’ On May 14, 2019, Google held their annual ‘Google Marketing Live’ event in San Francisco. The event provided a look at how marketers can take action on new consumer insights. Here is a breakdown of some of the updates revealed during this event. Discovery Ads [...] June 4, 2019|Digital Read More FACEBOOK’S NEW THIRD-PARTY POLICIES: HOW YOUR COMPANY CAN ADAPT Over the past year, Facebook has come under a continued scrutiny for how it handles member data. Increased attention to how that data is gathered, as well as who has access to the data continues to be an ongoing issue for Facebook. While the changes [...] March 25, 2019|Advertising and Marketing Read More A GUIDE TO RECOGNIZING INSIGHT For companies looking to best understand their brand and improve the connection with their customers, a useful piece of consumer insight can pave the way to marketing success with memorable messaging that effectively attracts new customers. In our data-rich age, the abundance of readily available [...] January 11, 2019|Advertising and Marketing, Data and Analytics Read More THE INTERN EXPERIENCE This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time [...] September 11, 2018|Advertising and Marketing Read More AVOIDING THE COMMON PITFALLS OF BRAND IDEATION By Sheryl Rinker The best companies have a brand that speaks to its customers beyond the transaction. A good brand connects with an emotion, evokes a lifestyle or presents a company as a friend that looks out for its customer. A few things that all [...] August 2, 2018|Advertising and Marketing, Branding Read More 6600 Westown Parkway, Suite 100 West Des Moines, IA 50266 515-453-2000 © 2021 Strategic America. All Rights Reserved. Privacy Policy | Terms Of Use | Careers | Diversity and Inclusion | Site Map