CASE ABOUT US NEWS PLUG Previous Frölunda Torg - The tasting cabin Next NOVELTY Newcomers AUGUST 14, 2017 NOVELTY New face 11 AUGUST 2017 CASE Frölunda Torg surprises customers with food in the test cabins. CUSTOMER: FRÖLUNDA TORG CASE One hundred good reasons to eat at Frölunda Torg CUSTOMER: FRÖLUNDA TORG CASE Building Tomorrow CUSTOMER: VOLVO CONSTRUCTION EQUIPMENT CASE Easycling - easier recycling CUSTOMER: HANS ANDERSSON RECYCLING CASE When 32 sites become one CUSTOMER: ITAB NOVELTY No one wants to be friends with someone who is perfect. APRIL 10, 2017 CASE Selling concept for home in Helsingborg CUSTOMER: HELSINGBORGS HEM NOVELTY Better than an Aladdin's box. DECEMBER 22, 2016 NOVELTY Our dear interns MARCH 17, 2017 NOVELTY We won watts! NOVEMBER 25, 2016 CASE Frölunda Torg's Christmas campaign CUSTOMER: FRÖLUNDA TORG CASE 10,000 people in Frölunda Torg's car park CUSTOMER: FRÖLUNDA TORG CASE Onepager with cinematic manner CUSTOMER: C MORE CASE Serneke Bostad gets new site! CUSTOMER: SERNEKE BOSTAD NOVELTY Third place in the Swedish Design Prize OCTOBER 21, 2016 NOVELTY Four new Friends! DECEMBER 5, 2016 NOVELTY New customers, new premises! NOVEMBER 17, 2016 CASE Teddy bears in town CUSTOMER: GOTHENBURG CHURCH CITY MISSION CASE Who sees? CUSTOMER: GOTHENBURG CHURCH CITY MISSION CASE Wellness in the middle of the living room CUSTOMER: NORDIC WELLNESS CASE So good that you never want to step off CUSTOMER: NETTBUSS - BUS4YOU NOVELTY I feel a cure 22 MAY 2016 CASE Stayhard - The Quest for Style CUSTOMER: STAYHARD CASE Five minutes in homelessness CUSTOMER: GOTHENBURG CHURCH CITY MISSION CASE New e-commerce for Bliz Eyewear CUSTOMER: FUTURE EYEWEAR GROUP

CASE ABOUT US NEWS PLUG Play video So good that you never want to step off Name: So good that you never want to step off Customer: Nettbuss - Bus4You Plug: Johanna Gremner With its bus line Bus4you, Nettbuss offers high comfort at a low price. Bus4you focuses strongly on convenience and peace of mind and all buses have only three rows (one double row and one single row) with space in the middle of the double row. In addition, all buses have wireless internet. This means that you have space to work (unlike regular double seats where it easily gets crowded) and relax in a different way than regular buses. They are usually cheaper than the train but more comfortable and work-friendly than regular buses. With a new communication concept developed for the Bus4you bus line, it was time to launch the new concept in an advertising campaign. The purpose of the campaign was to clarify the bus' unique product benefits and at the same time communicate the low price. We did this by producing a series of commercials that in a humorous way show that the bus is actually a little too good to get off, "So good that you never want to get off". Here we exaggerate the product benefits figuratively and literally with a low-key Roy Andersson humor. Production company: BZE Director: Kalle Breitholtz