Work About Insights Careers Contact us JATO Dynamics Reinventing automotive’s largest data supplier as an insight partner Digital Experience Background JATO are the market leader in automotive data. As part of their growth strategy, they wanted to reframe their relationship with customers from ‘data supplier’ to ‘insight partner’. This meant a large transformation project to radically improve data quality, self-serve options and develop a new suite of best-in-class insight tools dubbed Jato-as-a-Service (JaaS) on a new delivery platform. Our team has been embedded in their business for over 1 year to deliver parts of this transformation, focusing on UX strategy of the products and building the UI presentation layer that integrates with the backend services. The challenge JATO serves distinct audiences, from dealers to OEMs to Town planners, who only want to see the data that is relevant to them. The key challenge was making their data insightful, actionable and useful to the people that mattered – even when self-serving. This means we had to simplify large, unstructured data sets into beautiful, intuitive user interfaces, similar to the quality of a consumer-based product. Our solutions had to be fully scalable, flexible, and ready for future product and service development. Solution #1 A universal React.js-based Component system One of the most important parts of the JaaS platform is a consistent design and component system. We developed an atomic design system and react.js component library for JATO, which reflects their brand experience guidelines, and enables their in-house teams to roll out new products and services in a consistent way. Solution #2 Dealer Value Exchange Dealers are under pressure – they have 90 days to sell a car on their forecourt before they have to buy it themselves, which inevitably leads to discounting and loss of margin. This means predicting popular models, colours and option packs is business critical. To assist, we developed Jato Dealer Value Exchange, an insight platform that give dealers the ability to upload their own sales data and benchmark it against competitors, thanks to clever normalization processes. Crucially, this allows dealers access to the slice of JATO’s vast data universe that’s relevant to them. Solution #3 Vehicle Research Tool (VRT) and Feature Based Research Tool (FBRT). The core of JATO’s business is data capture – they have researchers on the ground all over the world logging car specs to bring their customers the most accurate data in the industry. However, this process was previously time consuming and manual, using a slow and clunky desktop app, introducing inevitable human error. So, we turned this into a simple, intuitive and responsive app to allow researchers to capture data in the field, enhancing data quality and creating huge efficiencies by automatically normalizing unstructured data. The Technology We provided high-level and solution architecture designs utilizing Identity server for authentication, Squidex for headless content management and a BFF all built in Microsoft Azure with React-based Single page applications for the Front end. React.js style components were built and storybook was utilised for testing and serving as JATO’s component library explorer. Azure DevOps was utilised to CI/CD tasks and pipelines. Ways of working JATO uses the Scaled Agile framework (SAFe) to deliver products and technology objectives, Omobono joined as a team within this framework, alongside 8 others around the world. Omobono took part fully in PI planning and all the SAFe ceremonies. #1 First JATO web application to market using  the new JaaS platform 100% Adoption by the JATO research community 100% consistency of data entry within the first month FBRT enables digitisation of our market research model and data management capabilities to deliver our core brand value of ‘Precision under pressure’ in a more accurate, scalable and dependable way. Anelia Bingen Head of Global Data and Research, JATO We are the digital experience company for business brands. In today’s connected world, experience is brand. So we help you create better experiences for your customers, employees, partners and stakeholders. Ones that work in empathy with them to achieve their goals, engage and delight them, and build brand loyalty. Read how we do it Omobono UK +44 (0) 20 7430 1557 4th Floor, Elm Yard, Elm Street, London, WC1X 0BJ Omobono USA +1 312 523 2179 161 North Clark Street, Suite 1600 Chicago, IL 60601 Get in touch Home Work About Insights Careers Contact © Omobono Ltd 2021 Registered No. 4133335. VAT No. GB 764 0074 43 Privacy Policy Cookie Policy