ABOUT US OFFER PORTFOLIO CONTACT UNIVERSITY OF ECONOMICS IN POZNAŃ 2013 recruitment campaign Objective Promotion of the University among the target group, inundated with all kinds of internet information, is a special challenge. Our task was to create new channels to reach potential candidates for full-time first and second cycle studies, and to involve current students of the University. In the case of recruitment campaigns, the key aspect was the selection of highly effective tools allowing to precisely reach students and graduates of secondary schools, and to create a modern image of the University. In the case of current university students, an unusual communication solution was sought, building the image of a prestigious and lifestyle university. Implementation In order to reach undecided and potentially interested candidates for studies, the target group was analyzed in terms of the use of online channels. As a result, a number of precise channels of reaching were proposed, covering min. advertisements on Facebook.com and in the Google Adwords and Google Display Network advertising systems. Some of the media redirected users to the official fanpage of the University on Facebook.com, where a dedicated application was created, easily indicating the course of individual recruitment stages and linking to the recruitment form on the university's website. Thanks to this, it was possible to integrate all activities. In order to activate the current students, the first university profile in Poland was created on the Instagram.com portal, which features various visual content from the life of universities and students. Effects Thanks to the campaign, both people interested in economic studies and undecided candidates were encouraged to familiarize themselves with the educational offer of the university. Both media emphasizing the prestigious image of the University and advertisements in a slightly looser tone, indicating a number of non-scientific advantages, aroused wide interest. Thanks to this, it was possible to create an image of a university with high prestige and level of education, as well as a place that is friendly and full of student life. 29 870 users clicked on an ad for the recruitment campaign 1348 of users used the information application on the University's fanpage 122 following the official UEP profile on Instagram after 2 months of moderation Go back to portfolio LUCKYYOU Interactive sp. Z oo ul. Wołyńska 17/2 60-616 Poznań The company is entered in the register of entrepreneurs kept by the District Court for Poznań - Nowe Miasto and Wilda, VIII Commercial Division of the National Court Register, under KRS number 0000451138, with share capital: PLN 5,000. NIP: 7811883362 © 2013 by LUCKYYOU Interactive Sp. zoo All rights reserved.