For more information, see our Privacy Policy. Got it! Decline ADVERTISING CASE STUDY Beer Brand Plays Catch-Up By Reevaluating Their Creative THE SITUATION A major beer brand’s advertising performance was showing that their overall campaign effectiveness was having no impact on sales even though the category was growing. THE CHALLENGE We needed to identify the areas of their campaign creative that could be improved as well as provide recommendations on campaign placement. APPROACH + SOLUTION The recommendation was to advise the client on revising their creative, but to ensure that they maintain their distinctive brand equities and acknowledge consumer dynamics during the pandemic period. RESULTS This swift change in advertising creative allowed the brand to accelerate mid/late summer gains. FINAL WORD By adjusting to economic pressures and other outside forces, the brand was able to see significant growth in their product. Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time. CONTACT US TOP Subscribe to Free Marketing Insights © 2021 Phoenix Marketing International. Privacy Policy Client Login Sitemap Also of Interest: Brand EffectHow Can We Help You Today?Obsessed with Finding a Better Way