.st0{fill:#ffffff;} Activia In store activation Target Communicate at the point of sale the exclusive benefit of Activia (4 billion bifidus probiotic of natural origin that promote the balance of the intestinal flora) and the new Super Shot product: a concentrate of well-being with twice as many probiotics. Strategy To underline the competitive advantage of Activia and the new product that surpasses itself, an impactful and immediate concept is born, in line with the brand's communication. The outfitting at the point of sale is completed by a contest that gives away a trendy, desirable and useful object for the woman who is always on the move: a designer lunch box by Monbento. As evidence that Activia always gives something more. DI PIÙ E MOLTO DI PIÙ: PER UN BRAND CHE DA SEMPRE FA LA DIFFERENZA! C'è di più, PUOI DIRLO FORTE Le grandi sagome dei prodotti e la comunicazione push sul beneficio restituiscono un messaggio forte e chiaro al consumatore, così come solo un leader di mercato può fare. d&f via Persicetana Vecchia, 28 - 40132 Bologna - Italy tel. +39 051 6414705 infodef@def.it ufficio.stampa@def.it CODICE ETICO HOME ABOUT SCUOLA E SPORT SHOPPER ACTIVATION CASE HISTORY CLIENTI NEWS CONTATTI PRIVACY POLICY COOKIE POLICY INFORMATIVE PRIVACY d&f srl - P.I/C.F 02194460362 - Registro imprese Bologna n. 02194460362 - REA BO-424660 - Capitale sociale Euro 41.600,00 i.v.- Copyright ®2020 d&f

.st0{fill:#fff;} HERE WE GROW When brand stories make the values of the brand protagonists. At the recycling school IMPACT -1 The greatest word of mouth in favor of the environment unites schools and families FIND OUT MORE HERE WE GROW When brand stories make the values of the brand protagonists. Smoke and other stories Together with the Umberto Veronesi Foundation to raise awareness among young people FIND OUT MORE HERE WE GROW When brand stories make the values of the brand protagonists. A kick to racism The fight against discrimination begins at school, with Juventus FIND OUT MORE YOUR BRAND AT SCHOOL AND IN SPORT Educational programs to involve the teen, junior, pre-school target and their families. Find out more IN-STORE COMMUNICATION CAMPAIGNS Shopper engagement to grow and convert at the point of sale, and beyond. Find out more Ferrarelle At the school of recycling School activation Activia It gives you more! In store activation Foundation Umberto Veronesi School activation Juventus Fair People School activation Scopri di più Due parole su di noi Siamo emiliani dal 1993 e la nostra sede è a Bologna. In tutti questi anni, non abbiamo mai smesso di essere intraprendenti, come vuole questa terra. Un temperamento che ci ha permesso di costruire relazioni intense con brand e persone, di crescere, evolverci e specializzarci. Continua a leggere d&f via Persicetana Vecchia, 28 - 40132 Bologna - Italy tel. +39 051 6414705 infodef@def.it ufficio.stampa@def.it CODICE ETICO HOME ABOUT SCUOLA E SPORT SHOPPER ACTIVATION CASE HISTORY CLIENTI NEWS CONTATTI PRIVACY POLICY COOKIE POLICY INFORMATIVE PRIVACY d&f srl - P.I/C.F 02194460362 - Registro imprese Bologna n. 02194460362 - REA BO-424660 - Capitale sociale Euro 41.600,00 i.v.- Copyright ®2020 d&f