Soluzioni Notizie Insights Il Gruppo OUR HERITAGE OF INNOVATION, TRANSFORMATION AND GROWTH While market intelligence, data and analytics is our business, innovation is in our DNA. IRI has continually leveraged first-to-market technology to disrupt the status quo to propel our clients’ businesses into the future and meet their evolving needs. It began in 1979 with the vision of our founders John Malec and Gerry Eskin to develop a computerized system that would accurately track consumer purchase and media behavior, and connect it to products those consumers bought at the supermarket. Today, that vision still thrives and is now supported by an insights-to-optimization platform that enables the entire marketing cycle for brands and retailers. IRI now has the largest repository of purchase, media, social, causal and loyalty data, all integrated on our on-demand, cloud-based technology platform, IRI Liquid Data™. We are leveraging this big data, along with artificial intelligence, machine learning and new decision activation platforms, to transform the world of insights and analytics from expert-driven studies and insights into repeatable, automated insights and decisions – radically accelerating speed to execution for our clients. Automated insights, augmented decisions and automated execution is the future of our industry, and we are leading the charge. “Growth delivered” is not just our tagline – it’s our purpose. Some highlights from our history: Founding 1979 Information Resources, Inc® is founded, and an indelible mark on the industry begins. 1980 The introduction of BehaviorScan for TV ad and new product testing establishes IRI as a new force in marketing data. 1987 IRI creates InfoScan, the first POS scanned-based tracking system. Expansion 1992 IRI expands into Europe with the UK introduction of InfoScan. 1993 Fortune names IRI a "company to watch" for its ability to analyze scanner data and its software. IRI's household panel launches. IRI also builds and sells pioneering database technology to Oracle. 1998 The influence of IRI and InfoScan spreads across Europe. Technology Investment 2000 IRI introduces CPGNetwork, enabling critical reporting and functionality. 2002 IRI expands visualization capabilities with Xlerate and PowerPlus. 2006 H-E-B begins using IRI's collaborative gateway solution. 2008 IRI Liquid Data™ revolutionizes the industry with disaggregated data, automated analytics and breakthrough in-memory technology, years ahead of competitors. 2009 Liquid Modelling provides category dynamics and more accurate ROI. 2003 7-Eleven begins using IRI's collaborative gateway solution. 2004 IRI launches its first Business Performance Management platform. Growth Delivered 2013 A new business strategy, Growth Delivered, signals an all-new commitment to client performance. IRI also acquires Aztec, expanding into Asia, Africa, and Australia. World-Class Partner and Data Ecosystem 2014 IRI launches data relationships with several partners, including bringing disaggregated media and social data onto IRI Liquid Data. Marks & Spencer, CVS and Speedway begin using IRI's collaborative gateway solution with suppliers. 2017 IRI launches Shopper Data Cloud, its Media Center of Excellence, Personalization Suite, Private, and Hybrid Clouds, DaaS and Data Lake Capabilities. IRI also begins working with more major retailers across measurement, insights, analytics, and/or collaboration. 2015 IRI expands its technology, retail, media and collaboration capabilities, including major upgrades to IRI Liquid Data, and the launch of Private Cloud and IRI Lift. A groundbreaking partnership begins with MasterCard Advisors offering a full view of purchase habits for consumer segments. Automated Insights and Augmented Decision-Making 2018-2019 IRI invests in artificial intelligence and machine learning, and sets a vision for the company and industry around automate insights and augmented decision-making. GROWTH DELIVERED. IT'S WHAT WE DO. SOLUZIONI, RISULTATI, RICERCHE DI MERCATO ED INSIGHTS IN EVIDENZA Analisi previsionali Assortimento distributori Canale Pharma Execution nel punto vendita Informazioni di mercato Innovazione di prodotto Investimenti media Lancio di nuovi prodotti Largo Consumo Confezionato Media distributori Misurazione dei Mercati Misurazione del Marketing Mix Modelli di Marketing Mix Monitoraggio Out of Stock Ottimizzazione Assortimento Piattaforme di collaborazione Prezzi e promozioni Ricerche di mercato Shopper Insights Volantino promozionale Chi Siamo Contatti Carriere Termini di utilizzo Privacy Cookies Settings Copyright 2021 IRI. Tutti i diritti sono riservati. Information Resources s.r.l. - Partita iva, codice fiscale e numero di iscrizione reg. imprese: 11180910157 By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookie Policy Cookies Settings Accept All Cookies