Blog News and views to improve the strength and vigor of all your direct response marketing activity. ANATOMY OF WINNING DIRECT RESPONSE CREATIVE — PART 4: DRTV PACKS A POWERFUL PUNCH November 24, 2021 Cheryl Biondi Creative That Sells, DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing Many decades ago, advertising pioneer David Ogilvy called direct response his “Secret Weapon.” Today, there’s no mistaking the power of direct response, especially on television. READ MORE 5 MUSTS TO CONSIDER FOR MARKETING SUCCESS November 10, 2021 George Price Response Marketing, Action Brand - Action Marketing Being in charge of marketing is a big responsibility. In fact, some argue the fate of the company depends on it. So what’s the best way to maximize leads and conversions, minimize costs, and win in the marketplace? READ MORE ANATOMY OF A WINNER — PART 3: GETTING ROI FROM YOUR DIGITAL ADS October 29, 2021 Sean Clark Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct response techniques ... READ MORE 5 STEPS FOR SAVVY MEDICARE MARKETERS AFTER CMS THIRD-PARTY MARKETING MEMO 10/8/21 October 22, 2021 Renee Mezzanotte Health Care Marketing, Medicare Marketing, Trends and POV I do think I heard a small cheer from local Medicare Marketers across the country after CMS issued a two-page memo on Oct. 8 reminding (warning?) Medicare Advantage organizations about their obligation when using third-party marketers for lead generation. READ MORE DMW HIRES ANDREW DAVIS AS FRONT-END DEVELOPER October 4, 2021 Christina Clausen Press Releases, Staff Updates Bringing more talent and skill to the digital team at DMW. READ MORE 1 2 3 ... 35 NEXT FILTER BY TYPE Healthy Insights Latest News Direct Q&A FILTER BY CATEGORY Boomer Marketing Creative That Sells DRTV Digital Direct Marketing Direct Mail Email Marketing Health Care Marketing Insurance Direct Marketing Marketing Analytics Medicare Marketing Millennials - Gen Y Response Marketing Trends and POV DM Lite Action Brand - Action Marketing Company Awards Press Releases Staff Updates RECENT POSTS DRTV STILL PACKS A POWERFUL PUNCH 24 Nov, 2021 5 MUSTS TO CONSIDER FOR MARKETING SUCCES 10 Nov, 2021 GETTING ROI FROM YOUR DIGITAL ADS 29 Oct, 2021 Ready to see some direct results from your next marketing campaign? LET'S TALK You want results. We make results happen. Agency of record, or projects: Let's work together. Learn More About Us Location DMW Direct 701 Lee Road, Suite 210 Chesterbrook, PA 19087 (610) 407-0407 info@dmwdirect.com Newsletter Enter your email address to subscribe: Affiliations © 2021 DMW Direct, all rights reserved. Privacy Policy.