Approach Results Testimonials Team News Contact MNC News Zilch appoint MNC for launch campaign Emma outlines omnichannel ambitions for UK Wayfair partners with homelessness charity Shelter AliveCor acquires CardioLabs Wren Kitchens crowned Kitchen of the Year 2021 Emma emerges as world’s leading D2C sleep brand Wayfair well-positioned to succeed amid ongoing Covid-19 crisis Wren Kitchens opens its first USA showroom Serenata Flowers launches customisable subscription service Emma Mattress acquired by Haniel Group MNC features on The Sunday Times HSBC International Track 200 Oak Furnitureland takes 1st Place on Campaign’s Adwatch of the Year Virgin Experience Days launches with MNC Motorway.co.uk launches TV campaign Wren Kitchens appoints MNC Oak Furnitureland opens first US store Campaign’s Adwatch of the Year 2018: Oak Furnitureland retains second place Four MNC clients featured in The Sunday Times Grant Thornton Top Track 250 Emma Mattress rolled out at Carpetright Shpock celebrates 50 million downloads and PayPal integration MNC enters The Sunday Times HSBC International Track 200 Emma Mattress wins European Tech5 Award Oak Furnitureland take 2nd position in Adwatch of the Year An independent media planning and buying agency UK Office 30 Britton Street, London EC1M 5UH Fax: 0207 017 3940 Legal Privacy Policy Cookies Modern Slavery Policy Site Map Home Approach Results Testimonials Team Careers News Contact Reception 0207 017 3940 General Enquiries info@mnc.uk.com New Business Enquiries 07828 271 007 newbusiness@mnc.uk.com Careers careers@mnc.uk.com © Copyright MNC 2021 Website by Above Digital We use cookies to give you the best experience on our website. You can find out more about which cookies we are using by seeing our privacy policy Accept

Approach Results Testimonials Team News Contact Helping US giant Wayfair crack the UK market Wayfair is the largest online retailer of home furnishings, housewares and home improvement goods in the U.S. Fuelled by technology, innovation and a product offering across millions of items, Wayfair has reinvented the way people shop for their homes. Success in the U.S has been driven by an acquisition-focused strategy with TV playing a major role in the marketing mix. Furnished with deep attribution insights and a customer-centric shopping experience, they set their sights on the UK market. But it wouldn’t be easy to replicate the rapid US success in the UK. Wayfair needed to overpower established furniture retailers with significant budgets and adapt to the UK media landscape. We use cookies to give you the best experience on our website. You can find out more about which cookies we are using by seeing our privacy policy Accept