Jump to main content (accesskey s) Jump to site navigation Jump to site index (accesskey 3) Menu Business model Creating sustainable value across the economic cycle WHAT WE DO We create value through the short-term rental of equipment that is used for a wide variety of applications and the provision of services and solutions to a diverse customer base through a broad platform across the US, Canada and the UK. Our rental fleet ranges from small hand-held tools to the largest construction equipment. We have a platform which enables our customers to rent what they want, when they want and where they want with ease. Buy We buy a broad range of equipment from leading manufacturers. Rent We rent it on a short-term basis to a broad range of customers. Sell We sell the old equipment in the second-hand market. HOW WE DO IT DIFFERENTIATING OUR FLEET AND SERVICE Broad fleet mix Evolution of Specialty businesses Broad range of customers and applications Scale to meet size and range of requirement ENSURING OPERATIONAL EXCELLENCE Culture of health and safety Focused, service-driven approach Long-term partnerships with leading equipment suppliers Industry-leading application of technology INVESTING IN OUR PEOPLE Highly skilled team Devolved structure Maintaining significant staff continuity Strong focus on recruitment, training and incentive plans MAXIMISING OUR RETURN ON INVESTMENT Effective fleet management Optimisation of utilisation rates and returns Flexibility in local pricing structures Focus on higher-return equipment CREATING VALUE FOR OUR STAKEHOLDERS Our customers The provision of cost-effective rental solutions to a diverse customer base. Our communities Enhancing the communities in which we operate, through employment, opportunity and community involvement. Our investors Generating sustainable returns for shareholders through the cycle. Our environment Working to ensure we have a positive impact on the environment. Our suppliers Developing long-term relationships with suppliers. HomeAbout usBusiness model COMPANY About us Our businesses ESG Investors Newsroom Careers Contact GLOBAL SITES Sunbelt Rentals Sunbelt Rentals UK CONTACT US Ashtead Group plc 100 Cheapside London EC2V 6DT Phone: + 44 (0) 20 7726 9700 ©2021 Ashtead Group plc. All rights reserved Contact Site map Modern Slavery statement Privacy policy Cookie policy Disclaimer This site uses unobtrusive cookies to store information on your computer. By using our site you accept the terms of our Privacy Policy. Read more in our Cookie policy. Close Close