always solving™ We are passionate, tenacious solvers who thrive on developing practical, innovative, and elegant solutions to complex problems in applied chemistry, always pushing the boundaries of what's possible, and advancing the competitiveness of our customers across diverse industries. 5 Ashland Effects™ Ashland designs, creates, and applies specialized chemistry in ways that amplify the efficacy, refine the usability, add to the allure, ensure the integrity and improve the profitability of customers' products and applications. read more efficacy usability allure integrity profitability who creates a scentsual laundry experience? Captivates™ A encapsulates are made using a novel fragrance encapsulation process that delivers unsurpassed efficacy in fragrance intensity and longevity. The microscopic encapsulates deposit on the fabric fibers while holding their integrity throughout the rigors of the washing and drying process or from spray application. During daily use of fabric, the capsules rupture releasing bursts of fragrance and freshness to delight consumers. read more meet your new, old friend Introducing derakane™ signia™, Ashland’s new signature formula, incorporating the best features of our legacy resins while continuing to elevate the industry through signia™’s modern list of features and benefits. read more rapid, silicone-free wrinkle correction Ashland’s new Optimage™ sf microgel gives an instant and significant improvement in the appearance of fine lines and wrinkles. The product’s soft, flexible, silicone-free microgels do not interfere with other ingredients in a formulation and typically enhance its stability. read more we see chemistry everywhere Ashland develops practical, innovative and elegant solutions to complex problems in applied chemistry always pushing the boundaries of what’s possible, and advancing the competitiveness of our customers across diverse industries. learn more about how we solve always solving: sustainability "It's much more than Ashland's new mantra. It represents the promise we make to our customers, shareholders, employees and local communities every day. It also captures the essence of how we approach sustainability and our responsibility toward being a better steward of our people, products and planet." William Wulfsohn, Chairman and CEO learn more about sustainability at Ashland about industries investors products services sds search global code of conduct suppliers and vendors terms of use privacy transparency in supply chain disclosure efficacy usability allure integrity profitability ©2018, Ashland. All rights reserved.