MENU Pioneering data-driven holistic search and content strategies to deliver a 174% increase in organic traffic NESTLÉ PURINA THE STRATEGY When we started working with Purina, they wanted to consolidate their disparate pet care brand properties into one stronger website. We built a data-led organic search strategy to consolidate the websites into a single domain, grow their evergreen content offering to drive organic traffic, and increase organic share of search against key competitors. Our teams used extensive data intelligence to run deep-dive audience and search analysis, identifying key content territory opportunities. These were aligned to audience and search intent to ensure the content strategy targeted in-market users searching for pet care related advice and support, across the entire customer journey of owning a pet. The results were record-breaking organic traffic levels and doubling Purina’s share of voice against key competitors. THE RESULTS 0 Increase in Organic Traffic 0 Increase in Top 3 Rankings 0 Increase in Organic Share of Search WHAT NESTLÉ PURINA HAD TO SAY “My thanks to tmwi who have not only helped us reach, but surpass, our targets with outstanding performance this year, but also bring a level of innovative thinking and flexibility in their approach which has really helped us maximise our opportunities.” MARTINA MCHOWAT BRAND EXPERIENCE LEAD AT NESTLÉ PURINA UK COULD THE NEXT SUCCESS STORY BE YOURS? WE THINK SO CONTACT US WHAT WE DO Programmatic Data Services Bespoke Analytics Search: SEO & PPC AV Marketing: TV & Radio Social Outdoor & Print REACH US tmwi House, Shottery Brook Office Park, Timothy's Bridge Road, Stratford-upon-Avon, Warwickshire, CV37 9NR Stratford-upon-Avon / London / Barcelona / South Africa hello@tmwi.co.uk | 01789 867317 © tmwi | All Rights Reserved Terms & Conditions · Privacy Policy · Website Terms of Use · Cookies Policy