SUNTORY Global Contact Us About Us Newsroom Sustainability Brands Innovation Financial Careers Suntory About Us Our Business Beer Our Business Beverage & Food Spirits Wine Health & Wellness Products Other Service Cross- Function Beer Aiming to Become the “Most Beloved Beer” of Our Customers Through an “Overwhelmingly Delicious Taste Experience” With The Premium Malt's, Suntory Beer's flagship brand, we have continued to strive relentlessly toward great flavor with the goal of creating the world's finest pilsner beer. As our customers' lives change significantly, we have also begun suggesting a new way for people to bring a change of pace to everyday life by spending a little quality time with a premium beer. We will continue to evolve in touch with the times as we work to revitalize the beer market. Suntory's Choice to Brew Using 100% Natural Water Left: All of Suntory's domestic beers and beer-flavored beverages are brewed using 100% natural water drawn from deep underground. Right: Suntory's beer plant locations. Suntory insists on using only 100% natural underground water for our beer, happoshu, and the new category of beer-flavored beverages produced in Japan. Since 1963, when Suntory first began making beer, we have strived for using quality water, which makes up for about 90% of the raw materials. Accordingly, we build our plants in locations with abundant access to ground water and take advantage of our excellent balance of minerals and ions when we produce our beverages. The water comes from deep wells and has been filtered through many rock layers over time, making the water clear and of reliable quality. Starting in 2011, we attached the "Made in Natural Water Beer Plants" logo to all of our beer products and beer-flavored beverages sold in Japan. We express our dedication to water quality to our consumers. Our "Made in Natural Water Beer Plants" logo expresses our persistence to water quality Our Commitment to Creating Beverages That Add Value In 1986, Suntory released the 100% barley Malt's beer and in 1994 we established the happoshu market by introducing Hop's Draft. We continue to introduce value into new categories, including Jokki-nama, which uses corn as its base, Kinmugi, with its barley carefully selected for flavor, and Kinmugi <75% Less Sugar*1>. In 2015, we released The Premium Malt's Master's Dream in the super premium class of beers and The Malt's as an "umami" beer. In March 2016, we released The Premium Malt's Kaoru Ale as a new concept of ale beer. Suntory has also actively developed new non-alcoholic beer-flavored beverages in response to the rising consumer demand. In August 2010, we released the world's first*2 non-alcoholic, no-carbohydrate, zero-calorie*3 beer-flavored beverage, All-Free. All-Free's "beer-like flavor" and "clean aftertaste" have been highly regarded. In 2019, we introduced KARADA-WO-OMOU All-Free, the brand’s first product with function claims. We will continue our unceasing efforts in our R&D to deliver new value to our customers. Promoting R&D activities aimed at creating new value for customers *1 Compared to Suntory's Kinmugi *2 In the beer-flavored beverages category, according to a survey performed by Suntory *3 In accordance with nutrition labeling standards Learn More The Premium Malt's SUNTORY Global About Us Overview History Philosophy Business Group Companies Leadership Awards & Accolades Newsroom News Release Media Kit Media Contact Topics Sustainability Brands Innovation Financial Information Business Results Highlights Financial Highlights Summary of Consolidated Financial Results Financial Statement Corporate Bonds and Ratings Careers Our Culture Your Career Your Impact Recruit (Japan) Come Visit Us Suntory Yamazaki Distillery Suntory Hakushu Distillery Suntory Hall Suntory Museum of Art Suntory SUNGOLIATH Social Media Contact Us Page top About Suntory Group As a global leader in both the alcoholic and non-alcoholic beverages industry, Suntory Group offers a uniquely diverse portfolio of products from premium spirits, beer and wine to brewed teas, bottled water, carbonated soft drinks, ready-to-drink coffee and energy drinks, along with health and wellness products. Suntory is home to award-winning Japanese whiskies Yamazaki, Hibiki and Hakushu as well as iconic American spirits Jim Beam and Maker's Mark. We also fascinate the taste buds in Japan and the Asian market with our Premium Malt's beer. Our brand collection also includes non-alcoholic favorites Orangina, Lucozade, Ribena, BOSS coffee, Iyemon green tea, and Suntory Tennensui water. Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania with an annual revenue (excluding excise taxes) of $20.4 billion in 2019. We are driven by Yatte Minahare - the spirit of bold ambition - and our 40,044 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets. As a company that delivers blessings of water and nature to our customers, we are committed to our mission to create harmony with people and nature. Always aspiring to grow for good, we are devoted to giving back to society through protecting water resources, nurturing our communities and fostering the arts. Learn more about Suntory Group, its brands, and its commitment to social responsibility at www.suntory.com, on Facebook, Twitter, Instagram, LinkedIn, and YouTube.