Share The Gains “Sharing the gains” is good business. Capital is a commodity, human talent is not. We invest heavily in our people and ensure they participate in the financial profits of our collective success. Through our Share the Gains program, for example, we as the General Partners dedicate 10% of our total carried interest pool in every investment to the non-management team employees, each of whom is critically important to our continued success. Carried interest is our primary means of compensation as investment managers. This commitment ensures that all employees of a company—not just senior management teams and the private equity owners—share in the benefits of our collaborative efforts. As we are allocating a portion of our compensation as investment managers, Share the Gains does not detract from the returns of our investors or executive management team members. In fact, it enhances the collective BVP team and has been recognized by a number of our limited partners (i.e., our own investors) and senior management team members who have chosen to also dedicate a portion of their profits to Share the Gains. Simply put, we believe this is the right thing to do and hope our lead will inspire other business owners to make commonplace what is currently a unique model to BVP. FROM BUSINESS INSIDER These investors are bringing professional athletes into private equity — and ‘sharing the gains’ with employees READ THE ARTICLE ABOUT US About BVP Our Differentiated Approach Our Work CONNECT info@brandvelocitypartners.com opportunities@bvp.team 200 Park Avenue, Suite 1700 New York, NY, 10166 4 Embarcadero Center, Suite 1400 San Francisco, CA 94111 FOLLOW BVP in the Media LinkedIn LEGAL Privacy Policy Cookie Policy ©2021 BVP Management Company LLC We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Cookie settings ACCEPT × Media

WHO WE DO IT FOR The largest e-commerce platform of higher-end barbecue grills, grilling accessories, and outdoor living projects Defining the premium barbeque and outdoor appliances segment with best-in-class, high-quality products at compelling values The largest contractual supplier of tactical footwear to the U.S. Department of Defense in addition to driving product innovation for first responders and a rapidly growing consumer business The market-leading designer and manufacturer of stainless steel barbecue grills for the Marine and RV industries VIEW OUR WORK ABOUT US About BVP Our Differentiated Approach Our Work CONNECT info@brandvelocitypartners.com opportunities@bvp.team 200 Park Avenue, Suite 1700 New York, NY, 10166 4 Embarcadero Center, Suite 1400 San Francisco, CA 94111 FOLLOW BVP in the Media LinkedIn LEGAL Privacy Policy Cookie Policy ©2021 BVP Management Company LLC