BSH Main navigation ABOUT BSH PRODUCTS & BRANDS INNOVATION SUSTAINABILITY CAREER PRESS Service navigation CUSTOMER CARE CONTACT GLOBAL History of BSH PAST - WHAT WE ARE BASED ON What is true of the future was also true of the past. The BSH of today and tomorrow is based on more than 50 years of history in which it was the driving force for technological as well as social development through BSH products. In a timeline and a look back on 50 years of advertising, we show what impact BSH products had at various times and how they positively influenced quality of life. From this, we can derive structures that may be transferable to the future and help us answer the question of how we want to live tomorrow. Advertising through the ages 50 years of mirroring society Read more Advertising through the ages BSH History Wiki Five chronological chapters with milestones and facts of BSH's corporate history can be found in the BSH History Wiki. Read more BSH History Wiki Product & Technology milestones for success Important products and technologies from BSH READ MORE Product & Technology milestones for success 2020 Dishwashers with Home Connect The dishwasher of the future BSH's new generation of dishwashers is a milestone for smart home appliances. Thanks to the integrated SystemMaster microprocessor, dishwashers from all our brands, from entry-level to premium model, can be connected, adding value to the kitchen and meeting consumer needs. Next 2020 2019 2018 2017 Next FUTURE - WHERE ARE WE HEADING? The world is changing – and so are consumer needs, and major issues require smart solutions. Globalization, individualization, pluralization, digitalization: The world is transforming at an increasing rate and seems poised to become more complex and fast-moving than ever. As a result, we are all more aware of the social and ecological contexts of our lives. We are all challenged as individuals to find new patterns of behavior that guarantee a successful and happy life in a world with so many options. Our lifestyles are changing along with our domestic habits. There are five major areas where consumers will expect reasonable, comfortable and fascinating solutions. Experience-oriented living ©Getty Images In the next 15 years, experiences will become the social currency of modern life. We will collect them to form the narrative and meaning of our lives. Instead of owning things, we will have an increasing desire for transcendent experiences that deliver exceptional new opportunities or perspectives for personal growth. We will expect to be able to share our experiences at home with others, featuring ourselves as the heroes of our own stories. Showing these unique experiences will be our way of demonstrating who we are. We will also want to see more guided opportunities for creative development. We will also need our home experience to be exceptional, creating exceptional sensuality through unexpected textures and rich tastes. Continuous visual and tactile stimulation will diversify and heighten our everyday home experience. Support will come from invisible tech operating in the background, allowing us to focus on our seamless experiences. Healthy living Sustainable living Living in a connected world Managing life in a granular world RELATED TOPICS Company Portrait Spotlights What we do Portfolio GET IN TOUCH WITH BSH Questions or feedback? We’re here to help. Find out who to contact. CONTACT US Follow us on: Stories youtube video LinkedIn ABOUT BSH PRODUCTS & BRANDS INNOVATION SUSTAINABILITY CAREER PRESS HOME APPLIANCES UNDER THE BRANDS ECOSYSTEM BRAND SERVICE BRANDS Legal Notice Data Protection Information Newsroom History of BSH Digital ID Product Safety Report a Vulnerability © 2021 BSH Hausgeräte GmbH A company of the Bosch Group