ICELANDIRECT Leading importer, manufacturer, and packager of marine oils and other nutraceutical products As a leading importer and manufacturer of marine oils and other nutraceutical products, Icelandirect has proven to be an invaluable partner for its customers, with extensive in-house formulation & packaging capabilities, a reputation for sourcing high-quality, hard-to-find ingredients from its global supplier base, and an ability to meet fast turnaround times. SECTOR Nutraceutical ingredients, Manufacturing LOCATION HQ: Clifton, MJ INVESTMENT YEAR 2021 STATUS Current WEBSITE www.icelandirect.com Want to work with us? GET IN TOUCH New Heritage Capital specializes in investing in founder- and entrepreneurial-owned businesses. We partner with founders that want to significantly grow their businesses, offering them innovative minority recapitalization and growth equity structures that allow them to meet their liquidity needs while retaining control and large equity ownership. CONTACT New Heritage Capital Prudential Tower 800 Boylston Street Suite 2200 Boston, MA 02199 617.439.0688 617.439.0689 newheritagecapital.com RECENT NEWS Carnegie Announces Acquisition of mStoner October 7, 2021 New Heritage Capital Invests in Icelandirect August 11, 2021 DOWNLOAD PDF INVESTOR LOGIN CONNECT © 2021. New Heritage Capital. All Rights Reserved. Website Design.

CONTINENTAL SERVICES Leading food service provider in the midwest through its vending, markets, dining and catering solutions. Continental Services provides its clients with technology-enabled vending, dining, markets, and catering options that maximize convenience and emphasize a quality food experience. As one of the largest franchisees of the world’s largest food service provider, Compass Group, Continental Services has an excellent reputation serving a diverse, blue‐chip client base with an outstanding customer retention rate. Continuing on its past success, Continental Services will grow through a combination of organic expansion and carefully targeted acquisitions. SECTOR Food Service, Vending, Corporate Dining LOCATION HQ: Troy, MI INVESTMENT YEAR 2017 STATUS Current WEBSITE continentalserves.com Want to work with us? GET IN TOUCH New Heritage Capital specializes in investing in founder- and entrepreneurial-owned businesses. We partner with founders that want to significantly grow their businesses, offering them innovative minority recapitalization and growth equity structures that allow them to meet their liquidity needs while retaining control and large equity ownership. CONTACT New Heritage Capital Prudential Tower 800 Boylston Street Suite 2200 Boston, MA 02199 617.439.0688 617.439.0689 newheritagecapital.com RECENT NEWS Carnegie Announces Acquisition of mStoner October 7, 2021 New Heritage Capital Invests in Icelandirect August 11, 2021 DOWNLOAD PDF INVESTOR LOGIN CONNECT © 2021. New Heritage Capital. All Rights Reserved. Website Design.