By using this Website, the User agrees to the use of cookies. For more information, please visit our Cookie Policy . X Customer login Poland INSIGHTS SOLUTIONS ABOUT US NIELSEN POLAND We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. INSIGHTS Over the last 5 years, the number of branded FMCG products in discount stores has increased threefold! in the last 5 years, the share of discounters on the old continent increased by less than 2 pp and amounted to 20.6% in 2014, while in Poland the share by value in 2015 was 27%. Read more> PRESS OFFICE STARS media auditor includes Nielsen's Digital Ad Ratings among the recommended tools for measuring online campaigns. Nielsen Audience Measurement and STARS have concluded an agreement supplementing the hitherto cooperation of both entities. Find out more> SOLUTIONS The Science Behind What's Next ™ Right data is the difference between guessing and knowing. Nielsen's data comes from science, so you don't have to guess what's in front of you anymore. Now you just know it. Find out more> INFORMATIONS ABOUT COMPANY About us Investor Relations Corporate social responsibility Press office Management Career contact us INSIGHTS Information and reports News Center How do we measure Events SOLUTIONS Demand analysis Assortment and Shelf Development and Qualification Launch Product development Price and Promotion Sales Measurement Segmentation Shopper Experience Insights on consumer behavior Reach Reaction Digital Ad Ratings Privacy Policy | Terms of Use | Sitemap Copyright © 2017 The Nielsen Company (US), LLC. All rights reserved.