Products Where can I buy About company Press center For partners Write to us news Press about us 12 March 2015 Live in the Russian News Service "Russian News Service" 03/11/2015 We are in touch with Vasily Boyko-Veliky, Head of the Russian Milk company. Vasily Vadimovich, you, on whose side in this dispute between manufacturers and sellers? Indeed, there is someone's mercantile interest in current prices? - You know, I can give you specific prices for a markup for our goods, on average, a markup of 50-70% for our dairy products, which are delivered right to the door of the store. Plus, we pay in different networks in different ways from 10 to 24% of the retro - bonus, i.e. this is a hidden margin, plus we also collect returns, which on average are about 10% - something that is not realized. In fact, the effective markup is 80-90%, varies from chain to retail chain - and the consumer pays for it all out of pocket. We have a package of our elite, premium milk, shipped at the factory and brought to the door of the store, costs 98-99 rubles, on the shelves it costs at least 125, or even 150 rubles. And of these 98 rubles, we pay 25% to the networks. - Is it out of greed that retail chains do this, or do they lay down their risks this way? - You can see how many new chain stores have opened, how many new hypermarkets have been built - this is all paid for from the consumer's pockets. It’s of course good that we have so many new stores, many new retail chains, but now it’s probably enough. At least in the Moscow region and Moscow, the number of retail space is higher than in London and Berlin. Maybe we are not in Paris now, we are quite satisfied with the development of networks here, that's purely enough, let them work off the money that they have built and reduce these retro bonuses - and this will be an effective price reduction for all products. - And that this margin has always been like this, or has it become for the last six months? - In general, always, but every year there are more and more bonuses. Every year, when we come to renegotiate the contract, they offer to raise the retro bonuses and the bargaining begins - how much to raise. It is imperative to raise it, but the question is how much? - Vasily Vadimovich, is this classified information? If yes, then you can not answer. How much money did it take to enter the retail chain market, to put your products on the shelves, how much did you pay? - This is absolutely not classified information, we never gave bribes, maybe we entered for more than one year, for a long time, it was difficult, mostly they pressed with these bonuses, in some cases we paid the official price for entry, in some we did not pay, but so As we have been on the market for 11 years, we started when there were no premium products on the market yet, in this regard we were lucky. - If we talk about the official fee, how much is it? - In some networks, we did not pay at all…. - Let's brand those who ask for money. - For more than a year now, we have been negotiating with Metro, which demand that several million rubles be paid to enter their store in Moscow. - How many is a few? Two, three, ten? - I cannot say for sure now, but this figure is such that we will not beat it off in three years. At the same time, the paradox is that the top managers of Metro say: “No, we don’t need an entrance fee, we will free you from this,” while the lower ones continue to demand this from us. - Vasily Vadimovich, it's like with press secretaries, sometimes you talk to an official and say: “Come to visit us”, he says: “Of course, of course, agree with the press secretary,” you call the press secretary, and he hangs up and "barks" at you, this is a "bad, good cop" - that's what I mean. The top management is a good policeman, and the bottom ... - We are ready to exhibit our products in Metro, all parameters have been agreed with the exception of this entrance fee, which we have not been able to agree on for a year. And at the same time, of course, Metro shelves have become impoverished from these sanctions, and they need our products, but at the same time they want and need to rip them off like sticky. - Vasily Vadimovich, one more question. These very amendments to the law "On Trade" which were introduced to the State. Duma Irina Yarovaya together with other deputies. Are you familiar with these amendments? Will it somehow complicate the life of sellers and manufacturers? - I believe that direct price regulation is pointless, at worst it will come to empty shelves, at best to food supply disruptions. But it is necessary to limit the appetite of the network, as is done in many countries. Otherwise, we will face the fact that the prices on the shelves will remain expensive as before, and the manufacturers will not be able to make ends meet, as a result, the shelves will also be empty. - Vasily Vadimovich, I remembered a thing that, by the way, I hadn’t seen in Russian retail for a long time, but earlier it was possible to meet - the recommended retail price, it even, as a rule, appeared in television advertising on packaging, what kind of tool it was and how effective it was ? Apparently it was possible to orientate on it and more than one network could no longer afford to crawl out far beyond ... - You know, I don't quite agree with the recommended price here, because, for example, in Moscow, different stores pay different rent and different land prices. Therefore, of course, the products sold in the very center, next to Red Square, they, by definition, should be more expensive than anywhere in Yasenevo, simply because store owners have more costs - rent, even if their own store, land tax is higher than on the outskirts of Moscow. Therefore, here in the Moscow region, it is difficult to do so. That is, the mechanism stalled because it turned out to be incompetent. - Different conditions and in different conditions different prices, I understand, maybe somewhere in other cities, where the payment for the land is not so much different. After all, in our country, the payment for land, again in the center of Moscow, is ten times higher than in the outskirts, and this does not allow prices to be equalized. I think this is one of the reasons. - Vasily Vadimovich, you announced the figures at the beginning of our conversation, there are about 90 rubles. import price for premium milk and under 150 selling price. And in most cases, what is the share in the price of the final - shipment. - Well, I say that it is in different stores, where our milk costs 120 in Moscow, not only 150. But on average, the share that a buyer pays to a store is 35-45%. And the rest pays - to the logistics company, processor, manufacturer and so on. Probably - this is money that cannot be optimized in any way, you cannot in any way accuse someone of greed, maybe. - Thank you very much, the Head of the Boyko-Velikiy “Russian Milk” Company was on our air. 05/16/2019 Flying uncensored! 12.03.2019 Moscow FM. Supermarket. Dairy products 24.01.2019 24.01.2019. Russia 24. "Fatal eggs". Special report 07.12.2018 Quality research - Moscow and Moscow region dairy products entered the all-Russian rating Go to other publications HACCP Certificate of Conformity ISO 22000: 2005 and 9001: 2008 Certificate of Conformity Contacts If you are dissatisfied with the quality of our products, please fill in the complaint form (xlsx, 30 Kb.) And send it to us . Developed in Reaktive