Careers Investors Login EN ABOUT US OUR PLATFORM NEWS EDGE ACADEMY CONTACT US Future of Retail Report: November 2021 The next frontier of retail is here. READ MORE THE LATEST PERFORMANCE FUTURE OF TV MODERN MARKETING SUBSCRIBE The Latest The Trade Desk Named to the FORTUNE Future 50 List PRESS RELEASE•2 minute read ‘A hot commodity’: Why CTV is political advertising’s new favorite channel ARTICLE•5 minute read Cyber Monday, Black Friday see sales dip, but early holiday shopping captures all-time highs ARTICLE•3 minute read Three mind-blowing facts from this year's Future of Retail Report ARTICLE•4 minute read What the Tech is closed-loop attribution? ARTICLE•4 minute read Performance Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off. READ MORE Three mind-blowing facts from this year's Future of Retail Report ARTICLE•4 minute read Future of Retail Report: November 2021 RESEARCH•1 minute read Why the advertising world’s holding companies are betting big on retail media ARTICLE•4 minute read Christmas in October? Why retailers are offering holiday deals earlier than ever ARTICLE•3 minute read Podcast The Current Podcast: Visible’s Former CMO, Minjae Ormes PODCAST•1 minute read The Current Podcast: Los Angeles Times’s Josh Brandau PODCAST•1 minute read The Current Podcast: Spotify’s Jay Richman, VP, Head of Global Advertising Business & Platform PODCAST•1 minute read Future of TV As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel. READ MORE ‘A hot commodity’: Why CTV is political advertising’s new favorite channel ARTICLE•5 minute read Shows like Squid Game are creating ‘global watercooler’ moments. What does this mean for brands? ARTICLE•4 minute read Lexus is betting on e-sports and CTV to reach the next generation of luxury vehicle buyers ARTICLE•3 minute read Live sports ‘fandom is flourishing,’ though perhaps it's not where you think ARTICLE•4 minute read FEATURED ARTICLE CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time A look into how Linda Lee leads with empathy and data at Campbell Soup Company. READ MORE Modern Marketing Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts. READ MORE What the Tech is shopper marketing and retail media? ARTICLE•4 minute read Can search be saved from ad cannibalization? Google’s former ad chief certainly thinks so. ARTICLE•5 minute read The Web Summit is the ‘Shark Tank’ of conferences. Here’s what you missed. ARTICLE•5 minute read The Metaverse – How brands are boldly embracing marketing's new frontier ARTICLE•5 minute read The latest press releases and media coverage November 18, 2021 The Trade Desk Advances Partnership with NBCUniversal November 10, 2021 New Survey Finds Number of Marketers Planning to Use Sales Data Will Triple in the Next Year November 1, 2021 The Trade Desk launches programmatic CTV collaboration with Samsung Ads PRESS ROOM Get The Current in your inbox Sign up to get weekly news, trends, analysis, and exclusive insights on the future of digital marketing. * Work Email: SIGN UP Stay up to date with The Current newsletter to get the latest in digital marketing SIGN UP Careers Developers Investors News Edge Academy Contact us Office locations Website privacy policy Services privacy policy Opt-out Do not sell my info ©2021 The Trade Desk. All rights reserved. We Care About Your Privacy We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.Cookie Policy We and our partners process data to provide: Store and/or access information on a device. Personalised ads, ad measurement, and product development. List of Partners (vendors) I Accept Manage Preferences