Search our library of insight articles DEVELOPMENT NEWSFEED Welcome to the deltaDNA development newsfeed – your first port of call for all product [...] Read More FEATURE FOCUS: AUDIT LOGS If you’ve got multiple people (or teams) working on engagement campaigns, you’ll be very [...] Read More TAMATEM TRANSFORMS REVENUES WITH SOPHISTICATED TARGETING AND RAPID OPTIMIZATION OF OFFERS Tamatem is the leading publisher of mobile games in the MENA region and a long-standing user of [...] Read More FEATURE FOCUS: CAMPAIGN QA TESTING In this Feature Focus, we’re looking at our campaign QA testing toolkit. By adding [...] Read More ACE ENGAGEMENT RESULTS IN MASSIVE REVENUE UPLIFT FOR CASUALINO The vast majority of your players will be receptive to some kind of engagement. The game [...] Read More ARE GAMES IMPROVING? It’s sometimes difficult to understand the overall performance of your own game, never [...] Read More CHRISTMAS DAY IN DATA – THE RETURN Last Christmas, we gave you our heart explored how people played and spent during the festive [...] Read More PRODUCT ROADMAP 2020 We’ve been thinking long and hard about how to approach our product roadmap for 2020. If we [...] Read More SOCIAL POINT LEVELS UP WITH FREE-TO-PLAY MASTERCLASS Expertise and technology are both essential to the process of making games better. Our value to [...] Read More CARRY ON CAMPAIGNING Don’t worry, this isn’t a political call-to-arms. The campaigns [...] Read More IN CONVERSATION WITH: A BRAND MANAGER Since 2016, Kirsty has been the careful guardian of the deltaDNA brand. She has a very [...] Read More SIGN-UP FOR DEEP DATA ANALYTICS & MARKETING INSIGHTS * First Name * Last Name * Email Address I understand that by checking this box, I agree to have Marketing Activities directed to me by Unity. CATEGORIES Ad Management Analytics insights Armchair Analyst Case studies Company news Data analysis DeltaDNA events Feature Focus Free to play Gambling Game design Game marketing Game monetization Games Analytics How-to guides In Conversation Industry News Platform Releases Player retention Premium VR POPULAR POSTS The best performing F2P game genres: A comparison of KPIs Women on mobile platforms are the most valuable gamers What the best games know about analytics that the rest don’t RECENT POSTS Feature Focus: Audit Logs Tamatem transforms revenues with sophisticated targeting and rapid optimization of offers Feature Focus: Campaign QA Testing ARCHIVES April 2020 March 2020 February 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 April 2014 March 2014 February 2014 September 2013 July 2013 May 2013 TAGS A/B Testing Aaa Analytics Analytics Platform Data Data Mining Data Visualization Day 1 Retention Day 7 Retention Deep Data Developer Development Engagement Events F2p Free-To-Play Free To Play FTUE Funnels Gambling Game Analytics Game Design Game Insight Game Marketing Game Monetization Game Reviews Gamesauce Giaf In-App Purchases In-Game Advertising In-Game Messaging Insight Ltv Monetization Personalization Player Behavior Player Engagement Player Relationship Management Players Player Segmentation Product R Retention User Acquisition VR UK 25 Greenside Place, Edinburgh EH1 3AA +44 131 466 3690 info@deltadna.com USA 995 Market St, San Francisco, CA 94103, USA info@deltadna.com REQUEST A DEMO FREE TRIAL SOLUTIONS Player engagement Analytics Consultancy RESOURCES Blog Guides Support ABOUT About deltaDNA Contact Careers Clients SOCIAL NETWORK A PRODUCT BY © 2020 deltaDNA | A Unity Technologies Company | All Rights Reserved. Privacy Policy, Cookie Policy and Cookies Settings