Applied Data Science Identifying patterns of current and emerging behaviours through deep investigation of online content, analytics and predictive modelling At its heart, Digital Forensics is about getting closer to the truth of how brands and humans interact. The content people create, consume and search for online has made the internet the world’s largest repository of self-ethnographic data. We process publicly available data from sources including social media and census data – as well as organisational data, client data and data from digital personal devices – to gain a true understanding of the behaviours and attitudes of today. We are methodology agnostic; we choose the right combination of neural networks, artificial intelligence and human expertise to explore and process data into insightful, meaningful interactive models. We use linguistic modelling to understand large volumes of conversation and get to the heart of what is trending within a space. We use digital tracking to enhance traditional qualitative research projects by offering a picture of real, not just reported behaviour. We use image recognition models to understand the driving forces behind social media posts. We then use cutting-edge visualisation and interactive platforms to bring all of that data to life – to create a connection to information that would otherwise be abstract and cold – and make it accessible to our expert colleagues across other Flamingo specialisms, who interpret it and place it in a cultural context. The Digital Forensics team was awarded the 2015 MRS Award for Cultural Insight for its capacity to “understand context and the nature of influence”, and was nominated for the 2016 MRS Social Media Award. GO BACK ACCREDITATIONSTERMSPRIVACYCOOKIES By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

People Insight For us, people insight is about finding human truths that have strategic implications for our clients’ brands and businesses. To do that, we spend time with people in all kinds of contexts. We observe, chat, probe, hang out, or ask them to capture their lives in real time. We apply the principles of social anthropology, behavioural psychology and plain common sense to our understanding of what people’s attitudes, words and actions mean. We help our clients understand, predict and create change; we help them to create new brands and new brand experiences; we also help to rejuvenate classic brands. We think it's important to bring our work vividly to life – whether through a film, a book, an insight exhibition or an immersive theatre production – to ensure our findings can be intuitively felt and understood. GO BACK Sign up with your email address to receive news and updates. SIGN UP We respect your privacy. ACCREDITATIONSTERMSPRIVACYCOOKIES By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.