Products Service Technology Equipment Global-Local News Contact Us Posted 1st Jun - News Top 10 Reasons to Choose Liquid Color Liquid color, also known as liquid masterbatch or liquid colorants, is made up of pigments and additives dispersed in a liquid carrier that are mixed into plastics to impart color. The technology has been around for decades, but recent improvements in gravimetric technology and sealed delivery systems have increased popularity. Liquid color offers several advantages over solid masterbatches. We explore the top 10 areas that extrusion and molding plastics processors can benefit. Previous Next 10 ADVANTAGES OF LIQUID COLOR Liquid color offers significant savings over solid masterbatch – here's our top 10 reasons: Significantly Lower Cost Less color is needed to achieve the same shade. This is of particular benefit considering recent economic constraints and price volatility in commodity resins. With Riverdale liquid color you can reduce your cost of coloring by 50%. Improved Color Dispersion We mill each color separately, ensuring full strength is achieved. Liquid colors are easier to disperse uniformly than solid colorants when used at low levels for tints, providing greater color strength in the final product. Often 30% less pigment is needed when using liquid color. This gives recyclers an easier time to provide the industry with more post consumer material (PCR) to replace virgin. Faster Color Change Times Liquid color leaves less residue on screws and barrels, allowing for quicker changeover times. With Riverdale liquid color, production rates are improved, purge time is reduced, allowing plastics processors to cut their color change losses in half. Improved Yield Liquid color can achieve the same strength of color with a lower percentage in weight in the formula, resulting in higher yield. No Heat History Degradation Liquid needs lower process temperatures than solid masterbatch, resulting in no heat history degradation, eliminating pre-decomposition concerns. Higher Color Control Accuracy Gravimetric control is the only proven way to assure metering accuracy, reduced color usage and a lower cost of coloring. To ensure the accuracy required, Riverdale Global provides, as standard, its proprietary gravimetric metering system, manufactured exclusively for Riverdale by Maguire Products. Gravimetric technology typically saves 10% savings over volumetric technology through precise metering. Lower Energy Costs Dispersing pigment into liquid uses 90% less energy than compounding pigment in color. Liquid color provides reduced screw torque, lower process temperatures and less demand on chillers. This leads to overall energy savings as high as 16% when coloring product with liquid versus pellet. Easier to Create Special Effects Liquid color provides the best pearlescent and metallic effects, helping brand owners and packagers enhance shelf appeal and add value, while using lower let-downs of colorant than pellet masterbatch. Like other liquid color and additives from Riverdale Global, these special effect colors are provided in a sealed container to keep your process clean, avoiding spillages and leaks. More Color Vibrancy We mill each color separately for full color development before blending. This provides brighter colors, and allows for lower let down ratios, while providing greater strength in the final product. Non Carbon-Based Sustainable Carriers We offer a proprietary blend of natural carrier systems, which contain no petroleum so plastics processors can continue to meet their sustainability objectives. Talk to us today to see how we can support your extrusion or molding process become more sustainable. Why plastics processors are turning to liquid color and additives. Share This Article Recent Posts Top 10 Reasons Why Plastics processors are choosing liquid color and additives Posted 1st Jun 2021 Rising Resin Costs Don't let rising resin costs get you down – instead use liquid color Posted 11th May 2021 Sign Up To Our Newsletter Submit You May Also Like: READ MORE Editorial Rising Resin Costs Don't let rising resin costs get you down – instead use liquid color Posted 11th May 2021 READ MORE Press Release Speciality Colors Liquid colors provide eye-catching special effects for packaging and products Posted 17th Sep 2020 READ MORE Case Study Restore Case Study How to Increase the Use of Recycled Materials Posted 28th Jul 2020 Sign Up To Our Newsletter to keep up to date with the latest news and releases. SIGN UP ©Riverdale Global Ltd. All Rights Reserved. | 5001 Birney Hwy, Aston, PA 19014, USA | Phone: +1 610‑358‑2900