Case Studies D2C Transformation Of An Athleisure Brand How does PCH help an athleisure brand overcome supply chain challenges and transform the company into a robust online business Services Improve Time-To-Market, Enhance Inventory Management, Optimize Case Flow Year 2020 The Company Gym+Coffee is Ireland’s largest and most recognizable athleisure brand. Founded in 2017, Gym+Coffee is on a mission to bring high-quality clothing to Ireland, the UK, and the rest of the globe. The Challenge Gym+Coffee had been selling their products through online and retail. When the pandemic hit, the cost of air freight increased 10X and there was significant hold up in sea freight, causing major delay in delivering manufactured products from suppliers to customers. At the same time, online demand had climbed during the pandemic. To mitigate inventory risk, Gym+Coffee decided to shift its fulfillment from traditional B2B model, which used 3rd party fulfillment center, to Direct-To-Consumer (D2C) model, which was designed to improve efficiency and lower inventory risk in fluctuated demand. PCH Solutions Increase shipping capacity at a competitive rate PCH secured sufficient shipping space from its global carrier network at a very competitive rate for Gym+Coffee. PCH’s Logistic Solutions helped Gym+Coffee moves all its backlogged merchandise and replenish its inventory within one week. Direct-To-Consumer (D2C) Supply Chain PCH helped Gym+Coffee transforms its business to be more e-Commerce focused. Gym+Coffee needed a new supply chain model that balances delivery speed and inventory management. PCH centralized Gym+Coffee’s merchandise in its fulfillment facility located at the Free Trade Zone in China. PCH also developed an automated workflow that integrated with the Gym+Coffee website and An Post, the Ireland Postal Service. This workflow allows Gym+Coffee to pass online orders directly to the PCH fulfillment center, and enables PCH to print shipping labels recognized by An Post for the last mile delivery. The Results PCH’s Logistic Solutions helped Gym+Coffee moves all its backlogged merchandise and replenish its inventory within a week. It also saved Gym+Coffee over 70% in shipping costs comparing to their other alternatives. PCH’s D2C supply chain model enabled Gym+Coffee to handle 3X+ more order volume per week. It also shortened the worldwide delivery time to 3-5 days, over 60% improvement. Gym+Coffee projected a 2X increase in Sales in 2021. We are not able to show more product images or disclose names of our clients because we follow strictly the NDA Agreements. If you are interested to learn more about our work, please contact us. Next Study End-to-end Solution Learn more Accept Developing Partnerships Delivering Peace Of Mind Contact us Our Work Overview Personal Care & Beauty Health, Fitness & Wellness Home & Lifestyle Accessories & Peripherials Audio & Entertainment Appcessories Smart Retail Services NPI Planning Design and Development Validation and Manufacturing Post-Production PPE D2C Transformation Resources Whitepapers Newsroom Blog Company About Leadership Team Partners Careers Locations Sustainability Privacy & Cookies Policy | Terms & Conditions ©PCH 2020