SERVICES TECHNOLOGY INSIGHTS COMPANY CONTACT EN IN CONTEXT EXPRESS FAST AND EFFICIENT AD TESTING ICX is an automated quick test providing all relevant KPIs for successful marketing. It offers you all the benefits of state-of-the-art marketing pretesting and combines the forecasting quality of implicit methods with online surveys scalability. It enables you to monitor your digital campaign’s quality and provides you with data based recommendations to optimize your communication. Our research experts have more than 10 years of experience in marketing testing. Their recommendations are spoken in the language of your creative team responsible for your advertisements. Benchmarking provides you with an internal comparison and evaluates your performance in competitively with other brands. DOWNLOAD CASE STUDY GET YOUR RESULTS WITHIN 4 DAYS Standardised test procedures ensure short field time and clear reporting. Therefore, you stay within your media planning’s time frame for optimization. Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube. Mehr erfahren Video laden YouTube immer entsperren The eye square – In Context testing software allows ad testing on live websites. It allows to present test ads in the authentic viewing context of the personal news feed of survey respondents on Facebook, Youtube, Instagram, Twitter and other platforms, just like the ad would normally show if the campaign was already launched. The solution supports all relevant ad formats and captures any response behavioural data during the ad exposure phase. RELEVANT SCORECARD WITH KPIS AND INCLUSIVE BENCHMARK The most important effect parameters are depicted by using a simple scorecard and by also comparing them with our extensive benchmark database. The inclusive benchmarking provides a comparison with over 1000 previous tests in 11 sectors. The report’s content is standardised und provides you with transparency and simple readability. LOOKING FOR AN EXAMPLE? DOWNLOAD OUR CASE STUDY A campaign on Facebook has a different effect when appearing in a private newsfeed than under laboratory conditions. Hence, all the hidden media explored and ads are integrated into personal settings. Interaction data reveals the viral potential of your campaign. Thus you can choose the optimal advertising creation before your campaign launch. Which advertising strategy and platform works best for your new product and illustrates your offer efficiently? TikTok or YouTube? Short or comprehensive videos? In this case study, we explore how pre-testing your ad creation in a live context supports you in choosing the perfect platform and creating a successful campaign. DOWNLOAD CASE STUDY Interested in Brand and Media Experience services? Your Full Name* Your Company Email* Brand & Media Experience Services of Interest Digital Ad Performance Test In Context Express Video Ad Test Print & OOH Brand Measurement Format Test Media Channel Comparison Campaign Check Media Benchmark Your Comment Consent* By checking this box, you consent to eye square processing your data and sending you information about specific products selected on this form. Please check your spam mails for a confirmation email, if you would like to subscribe for our newsletter. You decided to block third-party cookies on our website. To submit this form, Validation Tools and necessary cookies must be loaded. You can enable them for once but clicking on the button below. If you want to change the settings for all forms, accept our marketing cookies in your preferences. Accept Form Validation Tools Please verify your request* * indicates a required field Submit BMX SERVICES EYE SQUARE GMBH SCHLESISCHE STR. 29-30 (F) D-10997 BERLIN - GERMANY TEL +49 30 698144-0 FAX +49 30 698144-10 EYE@EYE-SQUARE.COM CEO: MICHAEL SCHIESSL TAX NO: 37/281/31719 VAT NO: DE210454419 COURT OF REGISTRATION: CHARLOTTENBURG HRB 76686 LEGAL INFORMATION PRIVACY POLICY © COPYRIGHT EYE SQUARE GMBH Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics Marketing External Media Accept all Save Individual Privacy Preferences Cookie Details Privacy Policy Imprint