HOME ABOUT US PORTFOLIO CONTACT US Branding from | turning what if? into wow. PORTFOLIO VONAGE EMPLOYER BRANDING VONAGE Vonage was seeking a cultural make-over: From comfortable to cutting-edge market disruptor. The company’s goal was to showcase its new vision, markets and technology to attract and retain top talent. VIEW CASE STUDY CANNON & DUNPHY CONSUMER BRANDING CANNON & DUNPHY As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning. VIEW CASE STUDY CHILDREN'S HOSPITAL OF WISCONSIN CONSUMER BRANDING CHILDREN'S HOSPITAL OF WISCONSIN Children’s Hospital of Wisconsin was looking for an innovative way to increase brand awareness for its Children’s Advocacy Network, a program with big impact but little visibility. VIEW CASE STUDY HYDRITE CHEMICAL CO. EMPLOYER BRANDING HYDRITE CHEMICAL CO. Hydrite employees are enthusiastic and passionate about the company. Because the positive workplace culture was unknown to outsiders, Hydrite was looking for a way to showcase this company asset to recruit right-fit employees. VIEW CASE STUDY THE GUEST HOUSE OF MILWAUKEE CONSUMER BRANDING THE GUEST HOUSE OF MILWAUKEE The Guest House of Milwaukee found it increasingly difficult to tell its story in a competitive nonprofit arena. It needed a novel, cost effective alternative to traditional marketing channels. VIEW CASE STUDY PLUNKETT RAYSICH ARCHITECTS EMPLOYER BRANDING PLUNKETT RAYSICH ARCHITECTS Faced with challenges that accompany rapid growth, Plunkett Raysich Architects (PRA) needed additional qualified staff to support its operations. The organization partnered with Versant to raise its profile in the Greater Milwaukee area to attract top talent. VIEW CASE STUDY KWIK TRIP CONSUMER BRANDING KWIK TRIP As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders. VIEW CASE STUDY MEDICAL COLLEGE OF WISCONSIN CONSUMER BRANDING MEDICAL COLLEGE OF WISCONSIN Medical College of Wisconsin (MCW) had low brand awareness and was looking for a high-impact, cost effective way to supplement its traditional brand awareness campaign with social media. VIEW CASE STUDY ”Versant rocks! Their qualitative research, strategy, creativity and service are superb. They consistently provide value and results. Will and his team bring broad experience, energy and a practical approach to gaining consensus across our diverse employee population.” –Lisa Buckingham, EVP – Chief People, Place & Brand Officer, Lincoln Financial Group “Versant partnered with us at Xerox to create clear, relevant internal communication in a chaotic environment for our 80,000+ employees. Their storytelling ability connected with employees and drove desired behaviors. I enjoyed working with Will so much that upon my retirement I wrote a book with Will. If you want to know how they helped build the all important organizational brand – just talk to me – or read our book. ” –Patricia Nazematz, Former CHRO, Xerox “Will Ruch and his Versant team captured the essence of Signet’s employer brand, ‘Shine with Signet.’ Versant does a wonderful job assisting companies to identify their core values, purpose and vision and also establish authentic and transparent team-member communications. These elements are foundational steps needed to create an engaged workforce and winning culture. They are strategic, affordable, agile and their work aligned with our marketing.” –Steve Becker, Former CHRO, Signet Jewelers ”I have been working with Will and Versant for over 20 years. They took the time to understand our unique employee-employer value exchange and helped us create an effective employer brand and company personality. Their approach is progressive and collaborative for all key stakeholders involved. Versant is a true partner.” –Susan Quackenbush, CHRO, Vonage GET STARTED Take an even closer look. Seeing isn’t always believing. You need to get to know us… and we want to get to know you and what makes your brand tick. CONTACT US © COPYRIGHT VERSANT 2021. ALL RIGHTS RESERVED.