About us Investor Relations Customers & market Companies & facilities Contact Us Our control Board Management Why Scandinavian chicken? Our development & future our history Our responsibility Production cycle Our development & future The food of the future and innovative meal solutions Chicken used to be something that was only eaten whole roasted and on holidays. Today there is an extremely varied range of products. It is a result of a high rate of innovation that has contributed to smart meal solutions. A major change in chicken consumption is that we now buy chicken in parts and in many different ready-seasoned forms. Several trends point to a continued high demand for good food and therefore we work continuously with research and development. Consumers continue to want safe, healthy and climate-smart food, something that the Scandinavian chicken responds to. In addition, chicken fits perfectly in the increasingly globalized world. Product development Product development encompasses everything from renewing existing products to keep them current and relevant, to developing new products, including new spices and recipes, as well as chicken varieties and packaging. Scandi Standard has a long-term product development plan that covers the next 18–36 months, with new launches two to three times a year. Nya produkter tas fram genom en väldefinierad och effektiv utvecklingsprocess, som föregås av omfattande marknads- och konsumentundersökningar för att säkerställa att de möter konsumenternas efterfrågan. Utvecklingsprocessen bedrivs generellt av lokala utvecklingsteam, som består av anställda med en bakgrund som kockar, livsmedelstekniker eller inom marknadsföring, och görs i nära samarbete med produktionsspecialister, landschefer samt koncernledningen. Produktinnovation kan också komma från innovation inom produktionen, såsom nya processer och ny utrustning som gör det möjligt för bolaget att producera sådant som tidigare inte gick att ta fram. Did you know that: • In the United States, the consumption of chicken has now shifted to beef. The Americans' changed choice of meat is explained, among other things, by an increased health awareness. • Consumption of chicken from any of the Scandinavian countries has increased steadily over the past twenty years, from about 6 kilos per person and year in the early nineties to about 20 kilos in 2013. • At international summits, chicken and fish are usually served when pork and beef are not accepted in all cultures. Head office Postal address: Box 30174, 104 25 Stockholm Visiting address: Franzéngatan 5, Stadshagen in Stockholm follow us @ Scandi Standard AB 2014