CART 0 The Heritage - Never Stop Learning GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut. Contents Of This Issue Original Shirtmakers BORN IN 1949 For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history. Read more 1907-1927 The Start Of A Long Journey The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style. Read more Original Shirtmakers AN AMERICAN DREAM Get a glimpse at GANT’s early, eventful years from 1907-1968 and meet Christopher Bastin, the Creative Director at GANT. Read more 1927-1949 THE GANT BRAND IS BORN Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label. Read more 1950s THE COLOR EXPLOSION In the 1950s the prevailing color for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Color Explosion. Read more Mid-1950s THE MARK OF QUALITY How a discreet G, stamped on the tail of the shirt, becomes part of the American menswear history. Read more 1949-1959 REACHING THE RIGHT CROWD Marty and Elliot insist that when it comes to GANT products, only the best is acceptable Read more 1954-1959 NEW HAVEN & THE IVY LEAGUE LOOK Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look. Read more 1949-1960 GANT SIGNATURES The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key for a company that is ahead of its competition. Read more 1960s YALE CO-OP STORE The GANT shirt becomes an immediate sensation at the Yale Co-op campus store. Read more 1949 And Onward ENTERING AMERICAN SPORTSWEAR From Ivy League to American Sportswear, GANT helps define the casual-yet-smart look. Read more 2004 And Onward CULTIVATING THE LEGACY Daniel Craig’s Bond may have brought the tab collar back into fashion but it was Elliot Gant, not Q, who invented the button tab to keep a tie perfectly in place. Matthew Wood, Creative Director at GANT, explains why it’s making a comeback. Read more LEARN MORE Store locator GANT Lounge GANT Instagram GANT Facebook GANT Twitter GANT Google+ GANT Youtube Sign Up SHOP NOW Men's Shirts Men's Blazers Men's Sweaters Men's Pants Women's Shirts Women's Blazers Women's Sweaters Gift card Check gift card balance Checkout ABOUT GANT Heritage Careers Press CUSTOMER SERVICES Contact us Shipping Returns Privacy Terms Sitemap SHOP OTHER COUNTRIES United States United Kingdom Sweden Germany Netherlands Norway France Finland Denmark Italy Spain Portugal Japan China Turkey GANT is a registered trademark owned by Gant AB. GANT.com is rated 4.5 stars by Feefo based on 620 Customer reviews.