Search English Français ABOUT NEWS LOCATIONS PORTFOLIO ACCOUNT SERVICES CAREERS CONTACT Breakthru Beverage Group: Delivering Excellence for Generations We are a family-owned and operated beverage alcohol wholesaler. At Breakthru, we’re proud of our multigenerational legacy of service, innovation, and expertise. We focus on three key differentiators that drive our business forward and distinguish us from our competition: our people, portfolio, and platform. People: The Heart of Our Business Our associates live our values daily — and that’s how we measure success. We treat each other and our partners with respect, celebrating collaboration, relationships, and diversity. Our associates thrive because they’ve been empowered to do so. Our Culture ➞ Portfolio: The Brands You Want We offer a brand for every occasion, thanks to our diverse portfolio of 6,000-plus wine, spirits, and beer brands — plus fine wine, non-alcoholics, and emerging spirits — from the industry’s leading suppliers. Our Portfolio ➞ Platform: We Are Future Focused We meet our customers’ needs through our solid foundation of state-of-the-art facilities, operational excellence, and data insights. And through our strategic planning and investments in technology and e-commerce, we’ll continue to grow — and excel. Our Footprint ➞ We are 7,000 associates unified in one mission: Being the leading beverage company in North America. Leadership Executive Leadership Breakthru Beverage Group's leadership team supports the company's core operations and strategic vision. Charles Merinoff Co-Chairman W. Rockwell Wirtz Co-Chairman Danny Wirtz Vice-Chairman Tom Bené President & CEO E. Lloyd Sobel EVP, Chief Commercial Officer Maggie Lapcewich EVP, Chief Growth Officer Joseph Bruhin EVP, Chief Information Officer Melissa Calderwood EVP, Chief Financial Officer Arthur Wirtz EVP, Operations Ann Giambusso EVP, Chief Human Resources Officer Arlyn Miller EVP, Chief Legal Officer Kevin Roberts EVP, Supplier Business Development Brian Albenze EVP, United Division (Diageo and Moët Hennessy USA) Gus Bozzo EVP, National Accounts Joseph Marotta President, Central-West U.S. Region Julian Burzynski President, East U.S. Region ABOUT LOCATIONS PORTFOLIO ACCOUNT SERVICES CAREERS CONTACT US PARTNER PORTAL © Copyright 2021 Breakthru Beverage Group All Rights Reserved Please view our Terms of Use and Privacy Policy