Talk to us about social media call our agency on 0203 598 9194 Home Our services Our clients Our blog Our coverage Our team Contact us MasterCard Campaign type Social Media Marketing and search Countries targeted UK Challenge MasterCard approached agency:2 with a complex brief. They wanted to be the credit card of choice for travellers. The campaign had to push this message online with agency:2 running a social media promotion which was part of a wider marketing campaign. agency:2’s mission: Drive holiday makers and business travellers to use MasterCard’s travel portal. Our social media strategy We promoted MasterCard as the credit card of choice for travellers through a social media marketing campaign. This involved communicating with the target market on a range of platforms in order to encourage them to click through to MasterCard’s microsite. MRM developed a branded travel site with MasterCard to encourage their target audience to interact with and use the new services, products and content. agency:2 – Prioritised a list of social media sites which targeted travel consumers. We drove the audience through to MasterCard’s travel microsite. Used our brand ambassadors to promote MasterCard’s travel site across niche travel forums. Used SEO to optimise relevant key terms for MasterCard and give them the competitive advantage. Results MasterCard’s campaign as a whole produced phenomenal results. The social media element of the campaign proved particularly successful and had a great impact, increasing the number of MasterCard applications. To find out more about how we maximized ROI for MasterCard, please get in touch. Find Out More Microsoft and Global Radio/X Factor Royal Caribbean Disney Hewlett Packard Hertfordshire Constabulary MasterCard Heart FM and Microsoft Bing Sani Resort Kelkoo Knows Tech Sitemap agency:2 Website disclaimer agency:2 privacy policy Contact us Mighty Social Member of the DMA Social Media Council Tweets by @agency:2 agency:2 The Social Media Agency | copyright © 2021 | all rights reserved This website uses cookies to help us give you the best experience when you visit. By clicking 'Accept' or navigating the site you consent to our use of these cookies. Accept Learn More