Solutions Products Technology Success Stories Resources Blog Search for: My Account Get Started KALYAEV reaches new audiences with Criteo’s web traffic solution 12.4% of new website users are generated by Criteo’s consideration solutions 8.47x Full-funnel campaign return on ad spend (ROAS) Share on LinkedIn Share on Facebook Share on Twitter Share by e-mail R ussian retailer, KALYAEV, specializes in outerwear, primarily coats and jackets. They are known for their huge variety, fair prices, and massive “superstores” located in and around Moscow, Kazan, and St. Petersburg. KALYAEV is an omnichannel retailer. Though the majority of its sales happen offline, online sales are growing and their website is often a first touchpoint before customers visit their store. The retailer had been using social media to drive new audiences to the website but wanted to try other audience targeting options. Driving new, high-quality web traffic KALYAEV was already working with Criteo on conversion campaigns but wanted to move up the funnel to attract new audiences. According to Anton Romanov, Head of Online Marketing at KALYAEV, “Retargeting does a great job bringing interested audiences back to the website, the cost per conversion is low, the conversion rates are high, and the results are excellent. The problem is that with retargeting campaigns we do not attract new audiences.” To expose its brand to new prospects, KALYAEV partnered with Criteo on a web traffic campaign. Within the campaign, they used two different audience solutions to reach as many qualified people as possible. With the Similar Audiences option, AI ran an analysis of KALYAEV’s website visitors to understand their shopping behaviors based on hundreds of intent signals such as engagement, navigational depth, and buying frequency. Criteo’s algorithm then found lookalike audiences who shared the same shopping behaviors. Criteo’s Commerce Audiences option enabled KALYAEV to target users who were actively researching and adding apparel and/or outerwear to a basket, based on Criteo’s real-time shopping data. When asked about their experience working with Criteo, Romanov said, “I like that with Criteo I don’t have to worry about anything — you do all the work for us. If new solutions appear, you always offer to try them. You have smart algorithms. All this saves our time and drives results.” I love this! EMEA Apparel & Fashion Large Business Consideration Conversion Ready to write your own success story with Criteo? Find out what we can do for you. Get Started ⟶ RELATED CONTENT ⟶ PUMA PUMA drives omnichannel growth in Russia Read more ⟶ FASHIONETTE fashionette earns new traffic and conversions with Contextual Targeting Read more ⟶ MODANISA Modanisa expands their audience base with Contextual Targeting Read more ⟶ JOCKEY Jockey increases return on ad spend through Predictive Audiences with Bluecore Advertise™ and Criteo Read more PRINCEOLIVER PrinceOliver: Harnessing the potential of ecommerce Read more Next Customers & Partners Success Stories Agencies Partners Reseller Program Shopify Plus PrestaShop Resources Reports & Research Blog Webinars Events Developers About Careers Company Investors In the News Corporate Responsibility Diversity, Equity & Inclusion Contact Us Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy This website uses cookies By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. more information Cookies Settings Reject All Accept All