Main Menu OUR PRODUCTS ABOUT US INVESTOR RELATIONS MEDIA CENTRE INVESTMENT CASE We are one of the UK's largest investment platforms, with assets under administration of £72.8 billion. Sub Content Menu INVESTMENT CASE RESULTS CENTRE FINANCIAL CALENDAR SHARE PRICE REGULATORY INFORMATION CORPORATE GOVERNANCE ANALYST CONSENSUS Our business Co-founded by Andy Bell in 1995, AJ Bell is one of the largest investment platforms in the UK At the heart of our business is a clear and simple purpose: "We help people to invest" We do this by making our platform easy to use and great value, with one of the lowest-cost pricing structures in the market We operate at scale in both the advised and direct-to-consumer (D2C) segments of the investment platform market, through our flagship platform propositions: AJ Bell Investcentre and AJ Bell Youinvest Our platform gives customers access to a wide range of AJ Bell and third-party investment options via Self-Invested Personal Pensions (SIPPs), Individual Savings Accounts (ISAs) and Dealing Accounts AJ Bell listed on the London Stock Exchange’s Main Market in December 2018 Key investment highlights Our market Our proposition Our customers Our business model Quality of earnings Cash generation Our people We operate in an attractive retail market within the UK savings and investment industry Structural factors supporting growth Demographics – an ageing population that is both living and working for longer Government and regulatory – drive for greater personal responsibility and self-provision of long-term savings, supported by pension freedoms and auto enrolment Technology – digital age driving tech-savvy customers and asset flows from non-platform to platform Financial – growing awareness of the UK savings gap and a shift from defined benefit to defined contribution pension schemes High barriers to entry Scale – required to achieve profitability Technology – significant investment required to create scalable and robust systems with high levels of straight-through processing Brand – recognition and trust required both in advised and D2C market segments Regulatory capital and compliance requirements – increasing as platforms become mainstream Follow us: Footer Menu Products and services AJ Bell Investcentre AJ Bell Youinvest AJ Bell Investments AJ Bell Media AJ Bell Securities AJ Bell Platinum About us Awards Our people Partnerships Investor relations Investment case Results centre Financial calendar Share price Regulatory information Corporate governance Analyst coverage Careers Who we are Team AJ Bell Who we're looking for What we offer Achieving your extraordinary Our apprenticeships Vacancies Legal and regulatory Regulatory Privacy policy Website use Cookie policy Anti-slavery statement Gender pay report Conflicts of interest policy Regulatory complaints data We use cookies on this site to enhance your user experience By clicking any link on this page you are giving your consent for us to set cookies. OK, I agree View cookie policy