HOME Our views and standards Our views and standards Good conversion practices for PMI’s smoke-free products 2 min read We will act responsibly in our drive to create a smoke-free future We’ve set out a bold vision for PMI, but it is critical that both our own employees and any third-party suppliers and partners we work with respect our views and standards in the pursuit of that goal. Ultimately, it’s not what we say we will do to deliver a smoke-free future, but how we do it, which matters. Our vision for a smoke-free future 01:55 Our views and standards govern the way we do business, and how we communicate with all stakeholders, and include: Our commonsense approach to regulation, which should continue to dissuade people from starting to smoke and encourage cessation, whilst recognizing the importance and differentiation of smoke-free products for those adults who would otherwise continue smoking. The firm stance we take on underage tobacco and nicotine use, and our commitment to responsible marketing practices. Our position on the health effects of smoking, including secondhand smoke. Our commitment to compliance and integrity, including our Guidebook for Success, which outlines the ethical responsibilities our employees are bound by. The marketing standards we set ourselves, which in many places are higher than those of some governments. Our comprehensive and robust approach to scientific research, which has already produced more than 340 publications in peer-reviewed scientific journals. The transparent way in which we operate as a business, including disclosing our lobbying, our political contributions, and our participation in business and trade associations. Acting according to these views, and consistently operating to the highest standards will continue to be integral to our mission to deliver a smoke-free future. Our views Regulation 2 min Underage tobacco and nicotine use Health effects of smoking Our standards Compliance and integrity 3 min read Marketing standards 4 min read Scientific research Transparency Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainability Careers Our Business Who We Are Corporate Governance Our Standards Our Views Inclusion and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL