ABOUT LAVA FLANDRIA ACTIVITIES NEWS CONTACT EXTRANET LAVA .'s activities As an umbrella organization of the 5 most important fruit and vegetable producer organizations in Belgium, LAVA is active in 4 different domains . LAVA offers support in the following areas: commercialization (sale) of Belgian fruit and vegetables, quality control and management of specifications , coordination of scientific research and marketing of the quality mark for fruit and vegetables “Flandria”. The promotion is done in collaboration with the VBT (Association of Belgian Horticultural Producer Organisations) and the VLAM. Sale Gone are the days when fruit and vegetable growers themselves went to the clock to advertise their goods to potential buyers. Today, there are a number of potential sales systems used by the LAVA producer organizations to market the supplied products. You can read about which systems it concerns under the theme “ sales ”. Quality In order to guarantee the uniform quality of your products, you must of course have overarching regulations and be able to ensure that all these "laws" are also complied with. With this goal in mind, LAVA's quality department has a number of tasks to perform. Read more about this under “ quality ”. Research Binnen de groente- en fruitsector beweegt er heel wat. In dit opzicht werkt LAVA samen met een aantal wetenschappelijke partners om bepaalde thema’s verder te onderzoeken. Concrete details vind je bij “onderzoek“. Marketing Het kwaliteitslabel “Flandria” voor groenten en fruit bestaat sinds 1995. In de beginjaren werd er vooral naar de handel gecommuniceerd, vanaf 2001 kwam ook de consument ook meer en meer in aanraking met het label. Lees alles over de communicatie rond “Flandria” onder “marketing“. © 2020 LAVA cvba - Design by zinzara Privacy- en Cookieverklaring Home Over LAVA Activiteiten Nieuws Contact LAVA cvba Tiensevest 136 3000 Leuven Phone +32 (0)15 50 42 50 info@lava.be