Privacy Policy Last Updated: December 18, 2020 National CineMedia, LLC (together with its affiliates, NCM, Us, or We) take your privacy seriously. We provide this Privacy Policy (Policy) to inform registered users of and other visitors to the NCM Properties, which include the Sites defined in the Terms of Use available at https://www.noovie.com/terms (the TOU), of NCM’s data collection, use, disclosure, and selling practices and the safeguards NCM employs to help protect your Personal Information. If you have questions or concerns regarding this Policy, please contact NCM by e-mail at unsubscribe@ncm.com. Personal Information Personal Information (PI) is information that identifies you as an individual or relates to an identifiable individual. We collect, record, store, use, and share PI regarding visitors to and users of the NCM Properties as described in this Policy. What constitutes PI is subject to change under applicable law. We may collect, record, and store PI from you when you register for, access, or use the NCM Properties; enter sweepstakes or contests; purchase goods or services from Us; or otherwise communicate or interact with Us, including: contact information (such as name, address, zip code, country, email address, and home and mobile phone number); age; income information; financial information, such as account or credit or debit card numbers; and username and password information for each NCM Property. We may also collect, record, and store other information volunteered by you, such as information provided through responses, registrations, reviews, comments, emails, postings, photographs, messages, interfaces with social networking and other third-party sites and apps (such as a profile photo, birthday, and status), or other electronic submissions and communications sent by you to NCM or the NCM Properties. In addition, We may automatically collect, record, and store certain information from your device when you access or use the NCM Properties, including: domain name and IP address; advertising identifier; hardware and software information and settings; mobile carrier’s name, unique identifier for a mobile device, and the date, time, and content of mobile communications with GPS, Bluetooth, or other location-based or geo-positioning system(s), including your presence within participating theatres and retail locations; and user-specific and aggregate information on areas or components of the NCM Properties accessed. BY ACCESSING OR USING THE NCM PROPERTIES, YOU ACKNOWLEDGE THAT NCM MAY COLLECT, RECORD, STORE, USE, AND SHARE PI IN ACCORDANCE WITH THIS POLICY. YOU SHOULD NOT PROVIDE NCM WITH ANY PI (OR SUBMIT OR POST ANY PI TO ANY OF THE NCM PROPERTIES) UNLESS YOU WOULD LIKE THAT INFORMATION TO BE USED OR SHARED BY NCM IN ACCORDANCE WITH THIS POLICY. LIKEWISE, YOU SHOULD NOT SUBMIT OR POST ANY PI OR OTHER CONTENT TO ANY NCM PROPERTY (INCLUDING WITHOUT LIMITATION TO ANY MESSAGE BOARD ON ANY NCM PROPERTY) UNLESS YOU WANT THAT INFORMATION TO BE ACCESSIBLE BY OTHER USERS OF THE NCM PROPERTY, AS INFORMATION POSTED ON AN NCM PROPERTY MAY (SUBJECT TO THIS POLICY AND THE TOU) BE MADE AVAILABLE TO OTHER USERS OF THAT NCM PROPERTY. How We Use PI PI that NCM collects from users of the NCM Properties (both registered and unregistered) may be recorded, stored, used, and shared by Us to operate, manage, and maintain our business, to communicate with you, to provide our products and services, for our employment and vendor management purposes, and to accomplish our business purposes and objectives, including, for example, using PI to: provide the services and products offered through the NCM Properties; fulfill prizes for NCM’s sweepstakes or contests, to customize advertising and other content displayed on the NCM Properties or the layout of the NCM Properties for each individual user of the NCM Properties; notify users of the NCM Properties about updates to and activities on the NCM Properties and about goods and services that We feel may be of interest to you; improve the content of the NCM Properties; to analyze data and patterns regarding usage of the NCM Properties; contact users of the NCM Properties for our own and third-party marketing purposes (including for tracking, targeting, and segmentation purposes); contact users of the NCM Properties for information verification purposes; develop, improve, repair, and maintain our products and services; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims. We may also share certain PI with third-party companies so that they may offer products and services to visitors to and users of the NCM Properties that We believe will be of interest to those visitors and users. We may also share certain PI with third-party ad serving companies to better target the advertising and other content displayed on the NCM Properties and provide pertinent offers We think may be of interest to NCM Property visitors and users. In addition, third-party advertisers may receive or collect certain PI about you if you click on advertisements displayed on the NCM Properties. If you choose to click on any advertisement displayed on the NCM Properties, this will be considered to show your intent to interact and share PI with that third party. The NCM Properties have features that allow you to store and share your information or content with others. The NCM Properties may include features and functions that allow you to post and share content, messages, and reviews to forums, message boards, chat rooms, or bulletin boards or to interact with other users through fantasy features or other games that We may from time to time make available. We may collect, record, and store archives of these communications and content on NCM or third-party servers. You acknowledge and consent to the collection, recording, and storage of such communications and content. If you choose to provide PI through use of these features, that information may be available to a wider community and any individuals may use or disclose PI that you chose to provide through those features to other individuals or entities not under NCM control and without your knowledge. We recommend that you avoid sharing PI through forums, message boards, chat rooms, bulletin boards and similar user interaction features of the NCM Properties. Any action you perform or information about yourself that you share with others (including other game players) is considered public, and at your own discretion. NCM has no obligations to protect PI that you make publicly available. Mobile Applications If you use NCM mobile applications on a mobile device and your settings allow it, We may collect information about your location through your mobile device’s geolocation, GPS, Bluetooth, Wi-Fi, or similar capabilities, including those based on the detection of signals from nearby proximity beacons and Wi-Fi networks. The mobile application will continue to collect location information (even if it is running in the background of your device) until you close the application or disable location services. Please see the “Choice and Opt-out” section below for more information on how to limit the location information that We may collect from your mobile device. Location Serving As part of the products and services offered by the NCM Properties, We may display a map via the Bing Maps API or Google Maps API. Click here to view Microsoft’s privacy policy for Bing Maps and click here to view Google’s privacy policy for Google Maps. We encourage you to regularly review these privacy policies, which may change from time to time. If you allow a Site to get your location, We may collect that information. While We use this information to return an estimated location, location data may not be accurate. Please see the “Choice and Opt-out” section below for more information on how to limit the location information that We may collect from your device. Cookies, Pixels, and Web Beacons Cookies are commonly used pieces of information in the form of small files that are placed on an individual’s computer hard drive. We may use cookies or other technology to facilitate and enhance interaction with the NCM Properties, for example to save user preferences, customize content of the NCM Properties for individual users, ensure that users are not repeatedly sent the same banner ads, record session information (such as items that users add to their shopping cart), alert users to new areas that might be of interest upon return to the NCM Properties, and save certain information about users of the NCM Properties and others who visit the NCM Properties. We may link the information obtained through cookies to other PI to give Us a better understanding of your preferences, so that We can provide a more meaningful experience to you when you use or access the NCM Properties. We may use one or more outside ad serving companies to display advertisements on the NCM Properties. The ad serving companies may place and collect cookies when they display an ad on the NCM Properties. We may also use third party providers (e.g., to analyze data and patterns regarding use of the NCM Properties), and such third party providers may use cookies, web beacons, tracking pixels, tracking agents, or any other visitor identification technology to collect information. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. Other Information We also collect information about the use of the NCM Properties (including information about users accessing the NCM Properties or playing NCM’s games), such as IP addresses, browser type, browser language, referring and exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages and the date and time, device IDs, advertising IDs such as Apple’s Identifier for Advertisers (IDFA), Google’s Advertising ID (GAID), and GPS, and other location-based or geo-positioning information, including your presence within participating theatres and retail locations (as further described above under “Mobile Applications”) (collectively, Activity Information). This Activity Information allows Us to improve the content of the NCM Properties and facilitate market research. Sometimes, We utilize the services of a third party to help Us understand this information better. Consent to Interfacing with Social Networking Sites In order to enhance your experience accessing or using the NCM Properties, NCM may retrieve and collect information about you from your account(s) on various social networking and other third-party sites and apps. The information you allow Us to access varies by site and app, and it is affected by the privacy settings you establish with the site or app. By accessing or using the NCM Properties in connection with a third-party site or app, you authorize Us to collect, record, store, and use in accordance with this Policy any and all information that you agreed the site or app could provide Us. In addition, some sites and apps have features that allow you to send information about your activity on the NCM Properties back to the site or app (for example, to be published in your profile). If you choose to use these features, then your activity on the NCM Properties will be shared with the sites and apps. Individuals reading this information on those sites and apps may use it or disclose it to other individuals or entities without NCM’s control and without your knowledge. NCM may also make certain of its applications available through social networking or other third-party sites and apps (each an SNS App). When you use an SNS App, We may collect, record, store, and use information regarding the use of that SNS App, and We may collect, record, store, and use other information that is visible to Us. Note that since NCM software may be served through SNS Apps, you will be subject to, and it is your responsibility to read and accept, the terms of use and privacy policies of applicable SNS Apps. You may also provide Us with another person’s contact information for purposes of delivering information through SNS Apps. We use this information to contact and, if necessary, remind that person that he or she has been invited to join the NCM Properties or received content through an SNS App. Personal Profiles We may also provide you with the ability to create a personal profile or avatar on an NCM Property containing PI provided by you and to make your personal profile or avatar available to other users of the NCM Properties. You may adjust the scope and nature of the information you make available to other users of the NCM Properties through your personal profile as indicated on the NCM Properties. YOU ARE RESPONSIBLE FOR THE INFORMATION INCLUDED IN YOUR PERSONAL PROFILE AND SHARED WITH OTHER USERS OF THE NCM PROPERTIES. YOU SHOULD MAKE PI AVAILABLE TO OTHER USERS OF THE NCM PROPERTIES THROUGH YOUR PERSONAL PROFILE ONLY IF YOU WANT TO SHARE YOUR PI WITH OTHER USERS OF THE NCM PROPERTIES. Consent to the Use of Third-Party Providers In addition to the third-parties noted in this Policy, NCM may also contract with other third-parties to provide various services to NCM relating to the NCM Properties on an outsourced basis rather than performing the services itself. For example, NCM may contract with an email provider to handle the distribution of email messages to users of the NCM Properties. Likewise, NCM may contract with a website hosting provider to host all or a portion of the NCM Properties for NCM. NCM may also contract with third-party mobile providers to enable the mobile user services provided through the NCM Properties. We may also use third-party providers to serve ads and collect and analyze data and patterns regarding usage of the NCM Properties, such as the following: Cookie and Pixel Information: Cookies and pixels provide NCM and its providers with the ability to match collected data including: the URLs (or website address) of web pages which have been viewed; the date and time of visit to a web page; and whether the user has clicked on an ad of one of NCM’s advertisers, visited their website, or undertaken a transaction with them. Session Information: This information relates to user, campaign, and interest-based history and is used for frequency capping and interest targeting. This information is gathered from websites visited and clicks registered by the user’s machine. Request-based Information: The following information is passed to NCM and its providers by the user’s computer browser with every request: IP (Internet Protocol) addresses. This can be used for geographic targeting and statistical measurements; browser type; and computer operating system. Mobile Device Information: The following information is passed to NCM and its providers by mobile communications with NCM: mobile phone number; mobile carrier’s name; unique identifier for a mobile device (e.g. IDFA, GAID, or equivalent); and date, time, and content of communication with NCM. Enhancement of Personal Information We may combine and enhance NCM’s user database information and Activity Information with third-party data and information to better target NCM and third-party advertising and provide pertinent offers that We think would interest NCM Property users. Certain summary demographics are also shared with third-parties or used in NCM’s product and service offerings. Disclosures We may disclose PI of certain users of an NCM Property as required or permitted by law, such as when We have a reasonable and good-faith belief that the disclosure is necessary to enforce the TOU; to comply with a judicial proceeding, court order, or other legal process; to third-party service providers; for use in promoting our or a third-party’s products or services; in connection with a reorganization, merger, sale, joint venture, assignment, or other disposition of all or any portion of NCM’s business, assets, or stock; or to otherwise enforce or protect NCM’s rights under applicable law, including, without limitation, NCM’s intellectual property rights. Security We use physical, technical, and administrative measures to help protect the PI under NCM’s control against accidental or unlawful destruction, loss, or alteration and unauthorized disclosure or access. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with Us is no longer secure, please immediately notify Us in accordance with the “Contact Information” section below. Choice and Opt-out You may direct Us not to share (opt-out) certain PI with third-parties. You can opt-out by filling out this form: https://www.ncm.com/ccpa, e-mailing Us at unsubscribe@ncm.com, or writing Us at Attn: Customer Service, 6300 South Syracuse Way, Suite 300, Centennial, CO 80111. Please note that even if you opt-out, We may still use and share your PI: with our service providers; for our and our affiliates’ everyday business purposes, such as to process your transactions; to manage our relationships; to provide requested products and services; to maintain your account(s); to respond to court orders and legal investigations; to report to credit bureaus; to gather information about website and application access, usage and performance; to enhance your experience; to validate your creditworthiness or your identity; in connection with a merger, acquisition or sale of NCM or any of its assets; to make risk decisions; to detect and prevent fraud and other illegal activity; or as otherwise permitted or required by law; and for our marketing purposes, including joint marketing. Further, We may use or share PI in anonymized or aggregated form even if you opt-out. We allow third-party companies to serve ads and/or collect certain information when you access or use the NCM Properties. These companies may use PI or other information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to or use of the NCM Properties and other web sites or applications in order to provide advertisements about goods and services that may be of interest to you. We do not control third parties’ collection or use of your information to serve interest-based advertising. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit the Network Advertising Initiative, a coalition of online advertising networks that provides an opportunity for consumers to opt-out of targeted advertising by member companies. Please visit https://optout.aboutads.info/ for more information and https://optout.networkadvertising.org/ to exercise these choices. You may download the AppChoices app at https://youradchoices.com/appchoices to opt out in mobile apps. If you access any of the NCM Properties through a mobile device, you may adjust the settings on your mobile device to allow or prevent the sharing of location information. For example, you can disable “Location” (or “Location Services” on iOS-based devices) on your mobile device to prevent sharing your location information with NCM. Please note that if you disable the sharing of location information, you may be unable to access some features of the NCM Properties that are designed for mobile devices. Children The NCM Properties are not directed to children under 13 years of age and the TOU specifically prohibit use of the NCM Properties by children under 13 years of age. Children under 13 may not use or access the NCM Properties under any circumstances. NCM does not knowingly solicit or collect PI from children under 13 years of age. If you believe We have collected or received PI from a child under 13, please let Us know and We will destroy that information as soon as is reasonably possible. Other Web Sites, Links, and Widgets Certain websites of NCM’s affiliates, promotional partners, advertisers, and sponsors and other third-party websites and third-party widgets are accessible through the NCM Properties. These third-party websites and widgets have their own terms of use and privacy and data collection policies and practices. NCM IS NOT RESPONSIBLE FOR ANY ACTIONS OR PRIVACY POLICIES OF SUCH THIRD-PARTIES. YOU SHOULD CHECK THE APPLICABLE PRIVACY POLICIES OF THOSE THIRD-PARTIES WHEN PROVIDING PERSONAL INFORMATION THROUGH LINKED WEB SITES AND WIDGETS. International Users If you are located outside of the United States, please note that the NCM Properties are hosted on, stored on, or otherwise utilize computer servers located in the United States. Your PI may be stored and processed in any country where We have facilities or in which We engage service providers, and by using the NCM Properties, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are very different from those of your country, and you consent to such transfer. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your PI. Notification of Changes We may modify this Policy from time-to-time. We will notify you of such changes by posting the modified version of this Policy on the NCM Properties, including the date it was last modified, at which point, your continued use of any NCM Property after such posting constitutes your acceptance of the modified Policy. The date this Policy was last modified is at the top of this page. Please periodically review this Policy so that you are familiar with the current Policy and aware of any changes. Transfer of Information NCM may transfer PI to a third-party in connection with a reorganization, merger, sale, joint venture, assignment, bankruptcy, or other disposition of all or any portion of NCM’s business, assets, or stock. Do Not Track Policy Some browsers have a “do not track” feature that lets you tell websites that you do not want your online activities tracked. At this time, the NCM Properties do not respond to web browser “do not track” requests or similar signals because a uniform technological standard has not yet been developed. Contact Information Should you wish to update the PI you provided to Us through an NCM Property or that NCM retains about you, or if you have other inquiries concerning this Policy or the NCM Properties in general, please email Us at customerservice@ncm.com. Thank you for accessing and using the NCM Properties. Addendum for California Residents Pursuant to the California Consumer Privacy Act of 2018 (CCPA), We are providing the following additional details regarding the categories of PI about California residents that We have collected or disclosed within the preceding 12 months, whether online or offline. This notice does not apply to Our job applicants, employees, contractors, owners, directors, or officers where the PI We collect about those individuals relates to their current, former, or potential role at NCM. For purposes of this CCPA notice, PI also includes information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. We collected and disclosed, and continue to collect and disclose, the following categories of PI: Identifiers, such as name and government-issued identifier (e.g., Social Security number for tax-related purposes for prizes); Personal information, including as defined in the California safeguards law, such as contact information and financial information; Commercial information, such as transaction information and purchase history; Internet or network activity information, such as device information, browsing history, and interactions with our and other websites; Geolocation data, such as device location and IP location; Audio, electronic, visual, and similar information, such as call and video recordings; and Inferences drawn from any of the PI to create a profile about, for example, an individual’s preferences and characteristics. We have collected and continue to collect PI from many sources, including directly from you and the devices you use, public databases, social media sites, websites, and third-party providers of data and information, and We may collect, use, and share PI for the business or commercial purposes described in this Policy, including the “How We Use PI” section above. We have not sold PI (including about individuals We know are under 16 years of age) for purposes of the CCPA within the preceding 12 months. In the future, We may sell the categories of PI described above; provided that We will refrain from selling PI of individuals We know are under 16 years of age. For purposes of this Policy, sold or sale means the disclosure of PI for monetary or other valuable consideration, but does not include, for example, the transfer of PI as an asset that is part of a reorganization, merger, sale, joint venture, assignment, bankruptcy, or other disposition of all or any portion of our business, assets, or stock. If you are a California resident, you may request that We inform you about what PI we collect, use, disclose, and sell. For example, you may request that We: Disclose to you the following information covering the 12 months preceding your request: The categories of PI We collected about you and the categories of sources from which We collected such Personal Information; The specific pieces of PI We collected about you; The business or commercial purpose for collecting or selling (if applicable) PI about you; The categories of PI about you that We sold and the categories of third parties to whom We sold such PI (if applicable); and The categories of PI about you that We otherwise shared or disclosed, and the categories of third parties with whom We shared or to whom We disclosed such PI (if applicable). Delete PI We collected from you. To make a request for the disclosures or deletion described above, please contact Us in accordance with the “Contact Information for California Residents” section below. In some instances, We may decline to honor your request where an exception applies, such as where the disclosure of PI would adversely affect the rights and freedoms of another California resident. Opt you out of any future “sale” of PI about you by visiting: https://www.ncm.com/ccpa. You have the right to be free from unlawful discrimination for exercising your rights under the CCPA. Contact Information for California Residents Should you wish to make a request for the disclosures or deletion described above, you may visit https://www.ncm.com/ccpa or call Us at 1-833-NCM-CCPA. When you or your authorized agent make a request, We may require you or your agent to provide certain information (e.g., information about you or your agent, information about your prior interactions with us, or account-related information) to help Us verify your or your agent’s identity. We may also require your agent to provide proof of authority to act on your behalf. If you are a resident of California, under 18, and a registered user of the NCM Properties, you may ask Us to remove content or information that you have posted to the NCM Properties by writing to unsubscribe@ncm.com. Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user. Special Notice for California Residents Individual customers who reside in California and have provided their PI to Us can request information about our sharing of certain categories of PI to third parties for their direct marketing purposes. Such requests should be submitted to Us at unsubscribe@ncm.com or National CineMedia, LLC., Legal Department, 6300 S. Syracuse Way, Suite 300, Centennial, CO 80112. This request can be made no more than once per calendar year. We reserve our right not to respond to requests submitted to addresses other than the addresses specified in this paragraph. Addendum for Nevada Residents Nevada Residents as Covered by Nevada Privacy Law: If you would like to request that NCM refrain from selling your Covered Information, as defined under Nevada law, please contact unsubscribe@ncm.com. © Copyright 2021 National CineMedia, LLC. All Rights Reserved. Terms Privacy