Awards EN EMBRACE THE NEW NORMAL HOW CAN YOU SHINE A LIGHT ON OTHER PATHOLOGIES OR PROBLEMS DURING A TIME MONOPOLIZED BY COVID-19? WorkChallengesPharma "Other health problems don't go away during a pandemic. An LLYC Task Force is ready to offer solutions to raise awareness of research and development advances toward new therapies that tackle diseases and save lives." Contact us Since the beginning of the health and economic crisis caused by the COVID-19 outbreak, a number of pharmaceutical companies and medical teams have been racing to find new therapies, develop diagnostic tests and create a vaccine, all with the goal of treating and curing the disease. This social and scientific phenomenon sits somewhere between a health and economic priority. It has given rise to endless questions about how the virus behaves, the chances of finding new treatments and vaccines in record time, citizen access to these new options and even a new reality, which would mean changing how we live, interact with others and do business. For example, telemedicine is being heavily promoted, and it will likely play a meaningful role in the near future. In a situation such as this, it is essential to create a positive business environment by supporting regulatory improvements capable of accelerating the medicine approval process, promoting investments in innovation and protecting intellectual property. Throughout this process, patients must remain at the heart of all decisions. The pandemic should not impact access to innovative medicines for other pathologies. That’s why LLYC offers solutions to help companies build trust through clear communications and tackle the post-COVID challenges, all while looking toward the future. Challenges. WHICH NEW APPROACHES IN RESEARCH OR DOING BUSINESS WILL BE REQUIRED BY THE PHARMACEUTICAL INDUSTRY? The situation caused by the pandemic represents an unprecedented opportunity to demonstrate the value of research and development on new therapies for tackling situations that affect health and for saving lives. HOW TO MAKE PUBLIC-PRIVATE PARTNERSHIPS MORE VIABLE? Collaboration on anticipating long-term health risks and problems should be at the center of any approach. From financing and cooperation initiatives to regulatory improvements capable of producing faster and more effective solutions. IS IT TIME TO IMPLEMENT NEW TECHNOLOGIES? Emerging technologies and digital solutions are proving critical in changing the future of healthcare. Their introduction requires a review of public policies on access to markets, intellectual protection and regulatory processes. See more ARTICLES 3 Jul 2020 EN CONTEXTO. MANUEL DOMÍNGUEZ: “MANEJO DE INFORMACIÓN EN TIEMPOS DE COVID-19” 1 Jul 2020 EL ECONOMISTA. JOSÉ ANTONIO LLORENTE: “DESPUÉS DE LA CUARENTENA” 26 Jun 2020 CINCO DÍAS. JOSÉ ANTONIO LLORENTE: “COVID-19, ES HORA DE HACER BALANCE” 16 Jun 2020 EKOS. CARLOS LLANOS: “ABRAZAR LA NUEVA NORMALIDAD” See more Contact an LLYC expert. SENIOR DIRECTOR HEALTHCARE AMERICAS MÉXICO Javier Marín +52 55525 71084 PARTNER AND MANAGING DIRECTOR BARCELONA ESPAÑA María Cura +34 932 17 22 17 PARTNER AND MANAGING DIRECTOR NORTHERN REGION MÉXICO Javier Rosado +507 206 5200 PARTNER AND CHIEF OPERATING OFFICER LATIN AMERICA BRASIL Juan Carlos Gozzer +55 11 3060 3390 PARTNER AND CHIEF TALENT OFFICER ESPAÑA Luis Miguel Peña +34 91 563 77 22 CEO US ESTADOS UNIDOS Carlos Correcha-Price +1 786 5901000 PARTNER AND SENIOR DIRECTOR OF HEALTH EUROPE ESPAÑA Georgina Rosell +34 932172217 DIRECTOR OF ADVOCACY & HEALTHCARE BRASIL Tuca Figueira +55 11 3054 3343 DIRECTOR OF THE CONSUMER ENGAGEMENT AREA MÉXICO Hugo Valdez +52 (55) 4909 0836 MANAGING DIRECTOR CHILE CHILE Marcos Sepúlveda +56 22 207 3200 PARTNER AND MANAGING DIRECTOR SOUTHERN REGION ARGENTINA Mariano Vila +54 11 5556 0700 Cases NOVARTIS Lifetime: What would you do if you only had a year to live? Case BERTELSMANN AND SANITAS Train your future Caso See more We want to collaborate with you Do you have a challenge? Contact us Would you like to join our team? Contact us Do you want us to speak at your next event? Contact us Contact us at one of our offices Madrid Barcelona Lisbon Miami New York City Washington, D.C. Mexico City Panama Santo Domingo San José Lima Bogota Quito La Paz Sao Paulo Rio de Janeiro Buenos Aires Santiago de Chile Asunción Montevideo FOUNDATIONCOMMSCOMMUNITYAWARDS Calle de Lagasca 88, planta 3, 28001 Madrid Tel. +34 915 77 22 Privacy and cookies policy © 2021 All rights reserved This website uses cookies, both own and third parties, to collect statistical information about your browsing. By continuing to use the site you are agreeing to its use of cookies.Accept Read more