Delicate home fragrances for shops and furnishings Delicate home fragrances created specifically for Dorelan's shops. Thus they combine the olfactory marketing of the point of sale with a new line of accessories to offer to customers. Olfactory emotions in Dorelan's "dream" shops In Dorelan stores, customers find beds, mattresses, pillows, bed bases and accessories that meet the highest demands for comfort and well-being. The very elegant and welcoming atmosphere immediately invites the public to relax to devote themselves calmly to the choice of furnishings for the sleeping area of their home. Olfactory marketing, with ambient fragrances for shops, plays an important role in the creation of an exhibition space that must arouse emotions. It is able to impress customers and create an indelible memory. Various scientific studies have shown that perfumes have a positive influence on the mood of the customer in a point of sale: people perceive more intensely, in a subconscious way, the quality of the products for a purchase in a pleasant olfactory atmosphere. In our case, Dorelan has not only enriched the exhibition path with an ambient perfume that welcomes customers and identifies her brand, but she wanted to create a complete line of various fragrances, so that customers can immediately take a part with them. emotion, the olfactory one , waiting for the other products purchased, such as beds and mattresses, furnishing accessories to arrive at home. The requirements of the project The project entrusted to us by Dorelan included a Full-service to create different ambient fragrances to be offered to customers in various forms of application, such as a diffuser with wicker, scented candles and room sprays. MLG took care of the entire project, from research and creation of perfumes to packaging, from production and packaging of perfumed products. Dorelan is an international brand with a strong presence on the Italian territory. There are now 76 franchised stores and many other places to find their products. The importance of the brand places very strict requirements to be respected in terms of packaging and color printing. La nostra soluzione: realizzare profumi di ambiente “su misura” per i più alti standard di benessere e di comfort L’eleganza e il benessere sono fra i valori fondamentali che Dorelan comunica ai suoi clienti. I profumi ambiente per negozi dovevano trasmettere questo stesso messaggio e rispettare rigorosamente l’immagine coordinata dell’azienda. Complessivamente sono state realizzate otto fragranze divise fra zona notte e zona giorno. I profumi sono delicati ma caratterizzanti – più freschi e frizzanti quelli per la zona giorno e più rilassanti e riposanti quelli per la zona notte. Oltre a diffondere un profumo delicato ma persistente, i diffusori di essenze con bastoncini sono anche un elegante elemento decorativo che arricchisce l’ambiente tanto sul piano olfattivo quanto su quello estetico. Per un’atmosfera ancora più intima sono state realizzate le candele profumate che emanano un profumo piacevole e che illuminano l’ambiente con una luce soffusa, calda e accogliente. E’ infine è stato prodotto un profumo per ambiente spray, veloce e pratico per profumare stanze e armadi all’istante. Tante fragranze e forme suggestive per rendere i negozi di Dorelan e le case dei loro clienti ancora più confortevoli e rilassanti. Ogni fragranza M.L.G. viene ideata e prodotta rigorosamente in Italia secondo i principi che distinguono le aziende italiane nel mondo: l’attenzione alla tradizione, la cura del dettaglio, la ricerca dell’innovazione e la passione per il design. These are the same values that have made Dorelan an absolute leader in the bedding sector, appreciated by millions of families in Italy and abroad. It is a pleasure to work with companies that share our traditions and beliefs. Contact us to develop your unique olfactory marketing project or a new line of ambient fragrances for shops to sell together with other products. To contact us I have read and accept the privacy policy Copyright 2021 Produzione Profumi, all rights reserved. Privacy Policy Credits × Disclosure This site or third-party tools used by this make use of cookies necessary for its operation and useful for the purposes described in the cookie policy. If you want to learn more or opt out of all or some cookies, consult the cookie policy . By closing this banner, scrolling this page, clicking on a link or continuing to browse otherwise, you consent to the use of cookies.