X CIROC VODKA Antanna was appointed as the creative consultant for the launch of Ciroc Vodka in South Africa in 2011. The launch event encompassed a group of high-profile personalities (a mixture of media, business and creatives) who were documented while they enjoyed an African bohemian banquet on the banks of a river in a village time forgot about called Vermaaklikheid. Guests were dressed and styled for the evening party by Anthony Keyworth and Marie Claire fashion director, Sharon Becker. Chef Pete Goffe-Wood (a judge on MasterChef South Africa) produced a beautifully styled outdoor dinner buffet on Persian kilim rugs with emphasis placed on pairing Ciroc vodka-based cocktails. Material created during this event (photographs and video footage) was used for editorial purposes in GQ magazine (photographs accompanying an in-depth story about Ciroc) and as a television segment on SABC 2’s lifestyle show, Pasella. To view the GQ article click here.

X CASE SCENARIO After observing a dearth of premium Apple accessories and identifying a gap in the market, Anthony Keyworth secured the exclusive distribution rights for Case Scenario products for the entire African continent. Case Scenario’s collections included Pantone, Keith Haring, Space Invaders and Smiley. An aggressive PR plan was implemented to support the retail launch of Case Scenario products including iPhone 4, iPhone 5, iPad and MacBook cases. Strategic relationships were established with key retailers such as Exclusive Books (top-tier stores and airport shops), Look & Listen, Apple specialists (Digicape and iFix) and boutique-style fashion shops (astore and Loom).