Main navigation About A&M Expertise Insights #AMon Social Our People Global Locations Careers A&M on COVID-19 Alvarez & Marsal's Growth Continues to Accelerate with Significant Investment Planned in Digital Service Offerings Printable version Send by email PDF version November 3, 2021 Jean Laurent Poitou has been appointed to lead the development of a fully integrated digital offering in EMEA to deliver tangible business results for A&M’s clients Digital to be embedded across all A&M service lines including corporate transformation, restructuring, turnaround and private equity performance improvement services London – Leading global professional services firm Alvarez & Marsal (A&M) has launched a new digital business unit in EMEA designed to transform the financial performance of companies facing, or at risk of, digital disruption, and to help them capture digital and technology-led opportunities. A&M has trebled both revenues and people in EMEA in the last four years and investment in this new business unit is set to further boost this strong growth trajectory, with around 30 per cent of EMEA revenues predicted to be powered through digital by financial year 2026. The firm is significantly investing in talent and developing teams that combine a unique blend of specialists from the top professional services firms and those with operational backgrounds across every business area and geography. Jean Laurent Poitou has been appointed as a Managing Director to lead the growth of the digital business in EMEA. Mr. Poitou and his team will work across each of A&M’s sectors, including consumer, retail, industrials and automotive, healthcare, life sciences, financial services, hospitality, and technology, media and telecoms in EMEA to help clients design, develop and scale digital solutions that improve top and bottom line and unlock long-term value. A&M has seen increased demand from clients for practical advice on how every aspect of a business can be digitally enabled sustainably and at scale. The firm has evolved digital into a unique proposition that is built on data and analytics, customer and workforce experience, sales and marketing, and new digital business models in a way that strongly complements its existing service offerings and turnaround results-driven heritage. Mr. Poitou said, “Despite the growth of the digital economy, many businesses have tried – and struggled – to deploy technology and digital solutions to realise their full potential. Some think that their sector will be immune to digitalisation, but no matter where your industry is on the maturity curve, more change is on the horizon. Businesses should not underestimate the impact that future disruption will have; they should take action now to not only avoid being left behind, but to also enable them to “leapfrog” the competition.” “When applied and scaled effectively, digitalisation can be transformative in terms of driving bottom and top-line growth. I am looking forward to growing the Digital practice at A&M in EMEA by bringing together teams of operators, consultants, data scientists, engineers and pure-play digital talent to build a differentiated offering with the skills and expertise needed to set up clients for long-term success.” A&M views digital as an accelerator that can be integrated into a firm’s approach and processes in a simple and pragmatic way. The firm’s capabilities will make a significant difference to companies by unlocking genuine growth and savings in business operations without compromising other areas of the business. Antonio "Tony" Alvarez III, Managing Director and A&M’s EMEA Practice lead, said, “The consulting market is at an inflection point in both digital as well as transformation/restructuring. Companies require holistic solutions that deliver quantifiable and sustainable value, rather than “trendy” digital prototypes and projects developed in isolation that can’t be scaled across the business. As advisers, it is our responsibility to move beyond this hype. Jean Laurent and his team bring the very best of digital expertise which, combined with our performance improvement, transformation and restructuring capabilities, creates a unique and powerful proposition for clients.” Throughout his career, Mr. Poitou has helped Fortune 500 and public sector companies transform their businesses by applying technologies such as data science, data engineering and artificial intelligence, and enhancing business process through applying robotics, automation and digital customer experience solutions. He has helped clients unlock new sources of revenue, provide digitally powered interactions and leverage insights to sharpen competitiveness. Mr. Poitou is based in Paris. Before joining A&M, he was Senior Managing Director at Accenture and member of its Global Leadership Committee. He specialised in the technology, telecommunications and media sectors and digital businesses and was central to the launch and expansion of Accenture Digital’s Industry X.0, and the growth of Accenture Interactive. He also led Accenture’s Applied Intelligence businesses in Europe. ### Notes to Editors Alvarez & Marsal remains an independent handler of confidential information and is agnostic in its use of third-party technology, systems and platforms. About Alvarez & Marsal Companies, investors and government entities around the world turn to Alvarez & Marsal (A&M) for leadership, action and results. Privately held since its founding in 1983, A&M is a leading global professional services firm that provides advisory, business performance improvement and turnaround management services. When conventional approaches are not enough to create transformation and drive change, clients seek our deep expertise and ability to deliver practical solutions to their unique problems. With over 5,500 people across four continents, we deliver tangible results for corporates, boards, creditors, private equity firms, law firms and government agencies facing complex challenges. Our senior leaders, and their teams, leverage A&M’s restructuring heritage to help companies act decisively, catapult growth and accelerate results. We are experienced operators, world-class consultants, former regulators and industry authorities with a shared commitment to telling clients what’s really needed for turning change into a strategic business asset, managing risk and unlocking value at every stage of growth. To learn more, visit: AlvarezandMarsal.com. Follow A&M on LinkedIn, Twitter, and Facebook. CONTACT: Claire Rumbellow, Headland Consultancy, +44 (0)790 926 6737 Sandra Sokoloff, Senior Director of Global Public Relations Alvarez & Marsal, +1 212 763 9853 Gregor Ridley, Director of Marketing & Communications, EMEA Alvarez & Marsal, +44 (0) 7909 212 296 RELATED INSIGHTS A&M Digital EMEA: Helping Organisations Move from Hype and Prototype to Value at Scale A&M’s approach to digital is as an accelerator that can be integrated into a businesses’ operations and processes in a simple and pragmatic way. Case study: Diagnosing Ecommerce Issues at a Global Retailer Our client is a European leading international, multi-channel retailer. Its main trading territories are in the UK where it has stores and a significant online business. Our client offers customers around the world a mix of own brands, international brands and concessions. A&M was engaged to diagnose issues with their ecommerce business. Case study: Delivering Cost Savings Across Manufacturing Process and Purchasing Functions at a Steel Manufacturing Company The client is a manufacturer of high-quality steel products for customers in the construction, transport, engineering, energy and other industries. It has customers across 30 countries worldwide, revenues of c.$2bn and 34,000 employees. A&M was engaged to make scrap purchasing more transparent and available for analysis, to recommend optimal time and price for purchasing scrap metal and to align the incentives of scrap metal buyers with their business objectives. ARTICLE AUTHORS ANTONIO ALVAREZ III ("TONY III") MANAGING DIRECTOR JEAN LAURENT POITOU MANAGING DIRECTOR RELATED INSIGHTS VIEW MORE RELATED INSIGHTS STAY CONNECTED Join A&M on LinkedIn Follow A&M on Twitter Like A&M on Facebook Follow A&M on YouTube Sign up for A&M Newsletters A&M BULLETIN SIGNUP Global Locations Expertise Industries Insights Our People Careers #AMon Social A&M on COVID-19 About A&M Contact Alumni A&M Capital A&M Capital Real Estate Employee Portal Privacy Policy Privacy Shield Notice California Privacy Notice Cookie Policy Terms of Use LinkedIn Facebook Twitter YouTube © Copyright 2021, Alvarez & Marsal Holdings, LLC. All Rights Reserved. ALVAREZ & MARSAL®, ®, ® and A&M® are trademarks of Alvarez & Marsal Holdings, LLC. Note: Alvarez & Marsal employs CPAs, but is not a licensed CPA firm. We use cookies to personalize content and advertisements, to provide social media features and to analyze the use of our website. 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