Brand marketing in the metaverse Aaron Goldman 24 Nov 2021 Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital. READ ON MEDIASHOTZ Events Insights Trends Articles Case studies Reports Press coverage Press releases Apply filters Clear filters Aaron Goldman 24 Nov 2021 Brand marketing in the metaverse Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital. Articles metaverse, Digital Advertising Eric-Alexis Fortier 23 Nov 2021 The future of TV & video advertising in the age of convergence Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV. Articles TV, CTV, Video, Digital Advertising Tiffany Foxwell 09 Nov 2021 CTV fraud: How can advertisers respond to sustain trust? While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow. Articles CTV Expert Panel 28 Oct 2021 How to manage, motivate and mentor a stronger salesforce Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently. Articles Ad tech, Digital Advertising Bill Wise 11 Oct 2021 Live entertainment has come to streaming, launching a new era Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change. Articles Omnichannel Imperative, TV, CTV, AVOD Javed Laher 08 Oct 2021 Five of the best sales secrets Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world. Articles EMEA, Ad tech, Digital Advertising Aaron Goldman 27 Sep 2021 How TikTok’s tech tactics took to Tokyo 2020 It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience. Articles TikTok, Omnichannel, Social Ads, Social Advertising, Social media Alok Choudhary 02 Aug 2021 As media fragments, marketers must centralize and normalize their omnichannel data The parameters and rules that govern the multitude of media channels are changing and are ever more complex. Articles Omnichannel, Customer experience Aaron Goldman 27 Jul 2021 Are you ready to go social with the Summer Games? The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast. Articles Social Advertising, Omnichannel, Summer of Sport Load more ↓ Back to top Sign up for our newsletter SUBSCRIBE Company DE&I Newsroom Careers Contact us Platform Intelligence Management Finance Partners Resources Events Articles Insights Reports Case studies Press coverage Support & education Privacy policy Cookies policy Terms of use Do not sell my personal information ©2021 Mediaocean Our site uses cookies to improve your experience. Read privacy policy. Read cookies policy ACCEPT COOKIES REJECT COOKIES