By continuing to browse the site, you are agreeing to our use of cookies. FOLD7 HOME WORK ABOUT PEOPLE BLOG CONTACT Twitter Instagram LinkedIN YouTube Email WELCOME TO THE FOLD A 21st CENTURY ADVERTISING AGENCY READ MORE INTO THE FOLD WORK KNOW YOURSELF New campaign for CoppaFeel! shows how knowing your body could save your life The latest push is driven by research initiated by the breast cancer awareness charity which shows a quarter of young people aren’t aware that breast cancer could affect them and 1 in 5 young people say they would delay going to a GP […] WORK “HAVE YOU HEARD?” New campaign captures the energy of sharing great entertainment series. The audio landscape is evolving and exciting. Listening is the new watching and Audible continues to find new and compelling ways to tell stories. Our latest campaign brings to life Audible’s audio blockbusters, featuring hyper-enthused listeners sharing their latest Original discoveries. The UK TV campaign […] WORK THE CHARGE The first work to launch since we won the Mettle account last year, ‘The Charge’ speaks to the self-starters of Britain. The new 30” spot features an army of sole-traders, freelancers and side-hustlers charging forward to start their own thing on their own terms – including two of Mettle’s own customers. As more and more […] WORK THE SEAL Carlsberg’s partnership with WWF becomes front and centre for the brand in this new chapter of communications. The Seal dramatises Carlsberg’s contribution to the planting of seagrass in UK waters, helping to reverse a century of damage that has seen almost 92% of the species lost. A vital habitat for wildlife, seagrass is also an […] WORK THE RENTER Our new spot brings to life the exciting possibilities that renting offers you. Remote working has made us all rethink the kind of lives we want to live, and geographically where we want to be. Renting is sometimes seen as the less preferable choice, when in fact there are many renters who enjoy the freedom […] WORK FLY AUDIBLE AND TRAVEL THE WORLDS! Introducing Fly Audible… As travel restrictions and cautions ruin hopes of the usual trip abroad, the UK are settling in for staycations aplenty. But perhaps, there’s another way to get that much needed escape this summer? Audible’s latest campaign reimagines the brand as the ideal travel partner for lockdown, transporting us to exciting and faraway literary […] WORK THIS IS IT There is no such thing as the perfect time, just the right time for you. Britain is moving, but in an effort to ‘time the market’ some people wait for the ‘perfect time’ wracked by indecision – letting uncertainty get in the way of important personal milestones. Our latest campaign idea sets out to challenge this. Continuing […] WORK GOOD TASTE WITH A TWIST Good Taste with a Twist Our new campaign ‘Good Taste with a Twist’ for Kronenbourg 1664, underlines the beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The work depicts a world of playful elegance, introducing surprising twists to modern French icons. Key visuals include […] WORK WELCOME BACK PUBS Capturing the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4th July, we moved quickly to finalise and film an integrated campaign within 10 days, ready to mark the cultural moment when […] WORK FORTUNE FLAVOURS THE BOLD Fortune Flavours The Bold Japanese fruit-flavoured sweet brand, HI-CHEW, makes its UK debut this week with a distinctive new brand world and social campaign created by Fold7. Targeting a sweet-loving, digitally native Gen Z audience, this is the first time the brand has used an agency to define its positioning and visual universe. To create […] WORK A CAR RIGHT UP YOUR STREET Our latest work from ‘The Neighbourhood’s Good’ platform, dramatises the experience of finding your next second-hand car right around the corner. In contrast to the loud, transactional tone of most car marketplace advertising, the character-driven narrative from the perspective of a child, develops the campaign’s authentic representation of communities in the UK and the connections […] WORK TEMPTATIONS Our new TV campaign for Audible shows how distracting and overwhelming the content on our phones can be. It builds on the strategy launched in 2018 with “Mindful Moments”, which positioned the brand as a more enriching mobile experience, and addresses people’s desire to stop scrolling and spend their time better. Matthew Parker, Director of […] WORK MOST HONEST CAMPAIGN YET Questioning the famous ‘probably the best beer in the world’ promise. New Carlsberg campaign focuses on the acknowledgement that Carlsberg had lost its way, and announces that in order to live up to the promise of being ‘probably the best beer in the world,’ it had to rebrew its beer. The strategy has come to life with […] WORK THE LAKE Carlsberg brand philosopher Mads Mikkelsen returns as part of the campaign to relaunch Carlsberg UK’s new Danish Pilsner. The film confronts the perception that the beer has not lived up to its promise because in the UK, Carlsberg pursued being the biggest, not the best and its beer suffered. Mads introduces the new beer and […] WORK WHEN LIFE MOVES, MAKE YOUR RIGHTMOVE The brand idea – when life moves, make your Rightmove – positions the brand in the emotional territory of moving home, rather than buying property. Through various stories in a fully integrated campaign, we impart the simple but powerful thought that as life changes, our home should change too. The latest spot shows a father […] WORK THANKS Gumtree take a moment to thank every neighbour. Now, more than ever, people are valuing and caring for their local communities. In this reactive film, we thank every neighbour for staying indoors, for checking in on one another, and for displaying hope by putting up rainbows. Produced in just two weeks, it shows a montage of […] WORK GRAB LIFE BY THE BOOBS Latest Coppafeel! Campaign asks people to “Grab Life By The Boobs” in a bid to normalise regularly checking your boobs, particularly for demographics that are statistically less likely to do so, such as the BAME community, transgender community and cisgender men. It will run across TV, cinema, radio, print, OOH and online. The campaign follows […] WORK CALL ØN KALLØ Our new campaign ‘Call øn Kallø’ taps into the vegan trend and positions the food brand for people who believe good, tasty food should come naturally. The campaign, which runs in Social, OOH and DOOH, is our first work for the brand since winning the account last year. Bryan Martins, Marketing Director at Wessanen UK (brand […] WORK BETTERMENT Latest campaign reflects Carlsberg’s philosophy of always pursuing better. Two new films launch this month in Denmark, before rolling out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be improved with with a positive […] WORK THE NEIGHBOURHOOD’S GOOD Latest campaign encourages people to shop locally by focusing on the similarities between people in their local areas. The fully integrated campaign plays up Gumtree’s greatest strength: that it is local, and that you have more in common with your neighbours than you think – so you are more likely to find things that you […] @FOLD7 ???? High fives all round at Fold7 HQ for coming in at NUMBER 3 in @MrDavidReviews Top 25 Creative Agencies! Thank? https://t.co/PlmXYuf8GG BLOG 28.09.21 FOLD7 NAMED PZ CUSSONS UK RETAINED ADVERTISING AND SOCIAL AGENCY Consumer products group, PZ Cussons, has appointed Fold7 to lead its UK advertising and social marketing across its three key personal care brands: Carex, Original Source and Imperial Leather. This follows a competitive pitch which brought together the advertising and social agency briefs under one agency. Fold7 will lead the strategy and creative across all […] BLOG 25.11.21 BODY POSITIVITY SAVES LIVES. BRANDS SHOULD ACT ACCORDINGLY By Yelena Gaufman, Strategy Partner. With Breast Cancer Awareness month behind us for another year, it feels like a good time to look at one of the major obstacles preventing early diagnosis. According to behavioral research conducted by U.K.-based breast cancer charity Coppafeel and creative agency Common Collective, the No. 1 barrier to breast self-exams is body shame. Here […] BLOG 19.11.21 DAVE BILLING MAKES FIRST CREATIVE HIRES FOLLOWING MAJOR WINS We’ve appointed two creative teams as the business expands. These are Dave Billing’s first appointments to the Fold7 creative department since he took up the role of Executive Creative Director in September. Esin Huseyin and Davide Mauroni join from VaynerMedia London. While D&AD New Blood winners, Dan Burkitt and Jacob de Figueiredo, come fresh from […] BLOG 16.08.21 CAPITAL ONE APPOINTS FOLD7 Delighted to announce that financial services provider, Capital One, has chosen Fold7 to lead its UK advertising, as the brand shifts to build a wider story. This is a three-year contract for us, as the client looks to give greater meaning to its brand purpose. It follows a competitive four-way pitch. Having launched in the UK […] BLOG 19.07.21 SYSTEM1 AD OF THE WEEK We’re proud winners of System1’s Ad of The Week and Top 5 performer for ‘The Seal,’ our advert for Carlsberg, promoting their partnership with WWF . The research showed it at as a Top 5 for the entire alcoholic drinks category, with a whopping 4.9 Stars! It was also one of the best-performing ads in […] BLOG 13.09.21 FOLD7 APPOINTS DAVE BILLING AS NEW EXECUTIVE CREATIVE DIRECTOR Fold7 has appointed Dave Billing as Executive Creative Director, following an industry-wide search for a broad reaching talent. He will head up the agency’s creative department, leading work across all channels, including social, digital and content. Dave brings over 25 years’ experience across a diverse spectrum of creative industries including advertising, PR, film and […] BLOG 21.07.21 BEING “GREEN” IS ONLY HALF THE BATTLE Earlier this week we announced that ‘The Seal’, our advert for Carlsberg, promoting their partnership with WWF, won System1’s Ad of The Week and Top 5 performer. Here, our Strategy Partner, Yelena Gaufman, shares what made it such a winning ad: Carlsberg has been in pursuit of a better tomorrow since 1847, well before sustainability […] BLOG 15.04.21 FOLD7 WINS NATWEST’S METTLE We’re proud to announce that Fold7 recently won Mettle, NatWest Group’s digital account for small businesses, in a four-way competitive pitch. Mettle’s mission to champion the self-employed and small businesses has never been more critical. It wants to fuel this growing movement and believe the opportunity to start a business should be open to anyone, […] BLOG 01.04.21 WHY ADLAND SHOULD STAND WITH THEATRE Written by Verity Hosken Fine, Senior Creative. Over the past year, getting ads made in the time of corona has led me to some interesting places via a succession of Zooms, Teams and live video links. The latest stop on my virtual world tour took me to a casting studio in Buenos Aires. As I […] BLOG 09.10.20 MISCHIEF AND KINDNESS KEEP US CONNECTED AND RESILIENT Written by Marian Connolly , People Partner at Fold7. This year is entirely unique, of course. Never before has the world been so united in a shared experience. We have all fought personal battles and been on a rollercoaster of emotions, sometimes changing hour-by-hour. Some of us have found life-changing new perspectives, many of us are […] BLOG 05.10.20 BUILDING A FUTURE OF WORK THAT WORKS FOR EVERYONE By Marc Nohr, Miroma Agencies Group CEO, Chairman Fold7, Chairman IPA Commercial Group The storm clouds are gathering once more. For many, understandably worried about their jobs and businesses, the cautious optimism of late summer as we planned our return to ‘normal’ working life, has dimmed a little. Entering another indefinite period of suspended animation, wearied […] BLOG 22.09.20 LIFTING BARRIERS AT FOLD7 We are a curious lot. It’s one of our values because we believe endless curiosity and interest in fresh thinking will spark our creativity. We love to hear people’s stories and challenges, our FoldSchool sessions (lunch and learns) are highlights in our month, we love to explore new places (perhaps closer to home this year) […] BLOG 12.05.20 WHY ‘COMMUNITY’ IS THE GUIDING STAR FOR MARKETERS DURING CRISIS Miroma are launching a series of bi-weekly webinars looking at the new rules of consumer engagement. We’ll be hosting panel events along with the other agencies in the collective – Hyperactive, Contented, Twelve A.M, Way To Blue, New Stance, Raven, and Outcomes. This week, at 14:00 on 15.05.2020, we will be discussing why the concept of […] BLOG 27.07.20 THE IMPACT OF COVID ON UK CULTURE In case you missed it, our recent webinar is now available to view in full and on demand. In the session Fold7, Defected Records, Creative England and Carlsberg reviewed the current state of the UK cultural landscape and the opportunities that the future presents. There is no denying the sector has been hit hard, but […] BLOG 28.02.20 MULTITASKING IS A MYTH: MARC NOHR MAKES THE CASE FOR FLEXIBLE WORKING By Marc Nohr, Chairman We have incredible talent in the world of advertising. But we don’t always take care of it – and that includes ourselves. One of the main reasons for this is that we work in a high-pressure service industry, with a long-hours culture. When I founded my first agency, Kitcatt Nohr, I was […] BLOG 20.12.19 CARLSBERG’S ‘PROBABLY NOT’ CROWNED CAMPAIGN OF THE YEAR Marketing Week readers have voted our Carlsberg ‘Probably Not’ as the best marketing campaign of 2019! The campaign was up against Tesco’s ‘100 Years of Great Value’ campaign in the final shoot out, and had previously knocked out advertising from the likes of Monzo, Warburtons and ITV across three rounds of voting. Christmas has come […] BLOG 29.01.20 FOLD7 BECOME GLOBAL CREATIVE PARTNER FOR 1664 BLANC Following a competitive pitch, the premium beer have appointed us to lead their Global account. Charged with developing a brand strategy and core creative idea, we will be responsible for building the brand across +40 markets including China, Russia, South Korea and Canada. Steve Stringer, Carlsberg VP Craft & Speciality said:“Above all else, we chose […] BLOG 12.12.19 BETTER BEER FOR BRITAIN Whichever way you’re voting, one thing’s for sure, the whole thing will leave you wanting a beer, a better beer? Probably. Following on from our New Brew campaign, this week we launched a tactical ‘Better Beer For Britain’ bus, which travelled across London in the run up to the election. BLOG 10.12.19 WE’VE ONLY GONE AND WON A GOLD IN THE EUROBEST AWARDS!! Hip Hip Hooray! Our New Brew campaign for Carlsberg has won Gold for Creative Strategy in the Eurobest awards! View the work here BLOG 12.12.19 MNEMONICS AREN’T NEW, BUT AUDIO IS CAUSING WAVES AGAIN By Yelena Gaufman, Strategy Partner Jingles aren’t cool. But boy do they work. In fact, as you’re reading this, one or two probably just popped into your head. Maybe even more. Maybe even a lot more. Maybe even for a random brand that you don’t buy, and never will buy – with no other claim […] BLOG 03.10.19 WHY THE CMO EXODUS IS A WARNING SHOT TO AGENCIES Written by Marc Nohr, CEO Who’d want to be a CMO in the current climate? Most CMOs last barely 18 months in the role. The turnover rate outpaces any other c-suite position by a country mile. Some 80 per cent of chief executives surveyed last year expressed ‘unhappiness’ with their senior marketers. It would seem […] BLOG 18.04.19 BOUNTY’S DATA FINE RAISES A WIDER QUESTION ABOUT CONSENT Written by Marc Nohr, CEO Last weekend, a data company commanded the front page of the Financial Times for exploiting customer data. But it wasn’t a story about the latest Cambridge Analytica/Facebook data infringement. Or another example of Google’s virtual monopoly of search habits. It was about Bounty, a company that has been providing information and […] ABOVE THE FOLD SITEMAP HOME WORK ABOUT PEOPLE BLOG CONTACT JOIN THE FOLD We are always interested in connecting with new people who share our passion for making brands fly. If that’s you just send us an email with your CV, portfolio and a beautifully written cover letter. GET IN TOUCH 16-18 KIRBY STREET, FARRINGDON, LONDON, EC1N 8TS E hello@fold7.com T +44 207 251 0101 View our: Privacy Policy Cookies Policy