What We Do Blog About Us Help Center Login to AdBridge™ The In’s and Out’s of Brand Campaign Activation By Jeanine Guzman | August 24, 2021 Check out a 20-minute presentation from the ANA In-House Agency Conference to better understand the ins and outs of brand campaign activation. The world of advertising is wildly creative. And to be successful, marketing teams require a metropolis of people working together in synchronicity. The stakes are high and expectations are even higher, but it’s not always pretty under the surface. Deep in the trenches, unsung heroes are doing the less glamorous work of dealing with all the everyday burdens that get in the way: Process Fiction, Workflow Gaps, Mundane Tasks, Asset Disorganization, Manual Handoffs, the list goes on… Melinda McLaughlin, CMO at Extreme Reach, offers her thoughts on the best way to enable in-house agencies to focus on the mission instead of the mundane—whether you’re fully in-house, beginning to think about launching an in-house agency or somewhere in-between. View the recording at your convenience and visit our website to learn more about ER’s centralized creative asset management platform built specifically for brand marketers and their agency partners who create and launch video campaigns across a complex global media landscape. Jeanine Guzman Marketing Manager, Communications & Events Get In Touch ANA In-House Agency Conference Brand Campaign Activation Brand Campaigns Centralized Creative Asset Management Platform Global Media Landscape In-House Agencies RECOMMENDED POSTS How DAM Teams Can Manage Marketing Video Assets The Back Office Plays a Key Role in Producing Branded Content In-House Agencies Are Leading a New Way Forward © 2021 Extreme Reach, Inc. All Rights Reserved Legal | Privacy Policies |Cookie Preferences | Do Not Sell My Personal Information Please use the Accept button below to enable the best experience on our website and help us in showing you relevant information. You may use the "Opt-Out" button below to opt-out of Extreme Reach's use of cookies and similar technologies for advertising purposes. To exercise other rights you may have related to cookies, select "More Info" or see this "Do Not Sell My Personal Information" link. Accept Opt-Out More Info