Products Responsible Beauty Collection Education News NEWS Press Room Web Responsible Choice Find Your Responsible Product Find your Salon Contact us RICA manufactures Responsibly natural treatments that enhance the beauty of body and mind. We produce haircare and bodycare products using the natural resources of Sicily and its volcano Mt. Etna. About Us Rica is an Italian cosmetic company operating in the Haircare and Bodycare industry since 1994 and present in more than 60 countries worldwide. Environmental sustainability Our brands Why Responsible Beauty? We believe there is no responsible alternative to doing business other than through the pursuit of Environmental sustainability and this belief guides every decision we make. We find inspirantion for doing so in nature and believe that Nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. Rica carries out every single phase of the processes that take a product from the original concept to its final sale. All production processes, quality control and distribution come from within Rica facilities, eliminating the need for a supply chain, without any intermediaries in the stages of research, production or marketing. This ensures a limited environmental impact thanks to fewer working stages, reduced emission of carbon dioxide and limited and concentrated use of resources: all this substantially reduces the amount of pollution. Shortened distances, processes and stages of production help the environment, and guarantee our customers superior quality control. The style that is defined by its details. Where there are no limits of space or of time. Those women who have left their mark in their essence of being a Diva. Divine. Distinctive.Iconic. Sensual and bewitching, admired and emulated by all the women who have ever wanted to look like them. Definitions of beauty that every woman adapts to fit their own personality. It makes them and shapes them according to their own nature. DISCOVER THE NEW COLLECTION by RICA The quality of a product is often compromised by incorrect use, that’s why Rica has invested in a widespread Education Program and Technical Training initiatives at various teaching levels. Managed thanks to the new artistic team, led by Antonio Musumeci, Rica Artistic Director. Rica Group © 2016 P.IVA 03018430870 | All Rights Reserved × We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More