ENGAGEMENT National Geographic Nordics: Car SOS CHALLENGE Launch a series of content pieces tied around the new season of Car SOS, National Geographic’s show in the Nordics, with localized content. Each Nordic country had their own local video & three other videos from other Nordic countries. TACTICS Identify key demographics in each targeted market, and gradually roll out the content thus using the idea of continuous retargeting based on views and engagement to generate a bigger splash within the localized market. 2001 National Geographic Channel is launched. Activation in four countries 89% 89 % higher engagement rate than benchmark / guideline. 110 % more quality video views than benchmark / guideline. 110% 1.3m Impressions 460k Video views 5% Engagement rate CPV A 98 % lower Cost Per View than benchmark / guideline. CPM A 69 % lower Cost Per Thousand than benchmark / guideline. All in all the targets were all exceeded by a whopping 85%. Interested in the philosophy? Check it out!

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LEADS Dfind: Changemakers CHALLENGE During the summer the Swedes, whilst resting comfortably in their Baden Baden chairs, take the time to reflect over their current job situation. We wanted to seize that opportunity and establish Dfind as an advisory extraordinaire – the one to help your career soar to new, existing levels. TACTICS Introducing the concept of "Changemakers" to segment groups based on customer data and user activity, both on LinkedIn and Facebook, and guide them through the customer journey resulting in a sign-up conversion on site via the "Are you a Changemaker?" test. 46% We only needed 46 % of the budget... ...to beat the goals by a whopping 320 %. 320% Yes. We know. Money well spent. 1m Impressions 16 500 Website visitors 6 700 Took the full Changemakers test CPA 86 % lower than goal. CTR Twice what was expected. Why waste money on sporadic LinkedIn users when we want Changemakers, we thought, and partnered with LinkedIn to segment our targeting on heavy users in specific fields for maximum effect. 1 % Based on Dfind's segmented customer data of people who 2 % recently applied for jobs we could create lookalikes 4 % with strong relevancy which we then used on Facebook. The best part? The campaign was turned into a concept, where the leads generated were proven to pretty darn solid. 3200 New leads +60 % Email open rate 41 % CTR from email. Here's to the Changemakers! Interested in the philosophy? Check it out!