Jump to navigation Announcement: BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth! Learn more MENU BPD AND OPTUM’S EXCLUSIVE PARTNERSHIP PROVES TO BE A GAME CHANGER FOR ADVENTHEALTH November 5, 2021 Health System, Healthcare, healthcare marketing trends, hospital advertising, Healthcare Marketing During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive people to AdventHealth’s ER over its local competitors, yielded a $474 return for every marketing dollar spent during the six-month period it was in market. This ran at a time when many were choosing to stay home rather than seek emergency care due to very real COVID concerns. Once Optum’s data identified the target audience, BPD’s team developed a strategy that aligned personalized messaging and creative best practices with Optum’s insights to reach and engage the patient population. This multi-channel approach, leaned heavily on digital tactics including Paid Social, which proved to be a huge success. BPD CEO, Jason Brown, recently presented the campaign and results alongside Sharon Line Clary, Vice President of Strategic Marketing and Communications for AdventHealth during the HealthLeaders Marketing Now Online Summit for Effective Marketing webinar with enthusiastic response. To learn more about the specifics behind the campaign, approach, and results, click here. Want to know more? GET IN TOUCH ABOUT THIS BLOG An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising. TAGS Healthcare Marketing Marketing Strategy Healthcare Culture Marketing EXPLORE ABOUT US MEET THE TEAM SERVICES OUR WORK INSIGHTS CONTACT CAREERS CONNECT 888-5-BPD-CAN 1825 NW Corporate Blvd., Suite 250 Boca Raton FL 33431 ©2019 Brown Parker & DeMarinis Advertising / P. 888-5-BPD-CAN | Privacy Policy | Careers Share to Facebook Share to Twitter Share to LinkedIn Share to Email More AddThis Share options