HOME WHO WE ARE WHAT WE DO OUR WORK BLOG CONTACT Download Overview Barbara’s Bakery + Lego Partnership Program Barbara's Bakery + Lego Partnership Program To drive consumer awareness and retailer sell-in for Barbara’s Bakery’s partnership with LEGO, TRG used multiple building blocks to assemble a program around a partnership with The LEGO Movie. Critical to its success would be having the program include a wide range of account-specific merchandising and online iterations, a real key to sell-in and driving greater penetration and velocity for Barbara’s: Custom packaging merchandised the program on 1.5 million cartons of cereal A digital consumer sweepstakes leveraged Facebook & BarbarasGiveaways.com Every day, we gave away either one Grand Prize trip to LEGOLAND California or Florida, THE LEGO MOVIE Lego building sets, movie merchandise, movie tickets, Barbara’s prizes and more A national in-store promotion featured… In-pack promo codes offering $5.00 off The LEGO Movie purchase or $1.00 Barbara’s coupon Also? An in-pack 40% coupon off LEGOLAND Parks or LEGOLAND Discover Center admission We supported the program with complete sell-in materials aimed at the trade, too! Previous article Hallmark Channel World Record Christmas Tree Maze Next article Real Mex + El Torito + Chevys Bounceback Promotion Search SEARCH Archives Select Month November 2019 February 2019 January 2019 December 2018 August 2018 May 2018 September 2017 June 2017 May 2017 December 2016 November 2016 October 2016 June 2015 May 2015 March 2015 January 2015 December 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 February 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 Recent Instagram Posts Recent Posts TRG Client; DENALI PUBLISHING – ANNOUNCES... theregangroup How to Structure Loyalty Programs for... theregangroup Why Committing To One Specific Strategy... theregangroup Patti Regan Named “Woman Entrepreneur of the... theregangroup Stop By Our Offices Los Angeles 360 West 132nd Street Los Angeles, California 90061 View map 2150 Park Place El Segundo, California 90245 View map Austin 105 Yacht Ct. Austin, TX 78734 View map New York 135 W 26th Street, 8th Floor New York, New York 10001 View map Recent Tweets Tweets by “theregangroup” © 2018 The Regan Group. All Rights Reserved.