Our expertise Our story News Contact us HomeOur story Our story Our people Our philosophy Our story Chris Niarchos, Founder and Chairman of the Cobra Group of Companies and its subsidiary Appco Group, developed the Human Commercial™ and changed the face-to-face sales and marketing industry forever. Chris started the company in 1988 from his one-bedroom apartment in Sydney, Australia. All he had was a telephone, a burning desire to succeed and a rather fetching pair of white shorts. Chris originally called his burgeoning sales business Cobra Group and we would use this name for the next 10 years. However, alongside the face-to-face marketing business, which was rapidly expanding across the world, Cobra was diversifying into a range of other, quite different businesses. By 2010, it was well and truly time to give our face-to-face marketing services a distinct identity and so we launched the Appco Group brand worldwide. This defined our face-to-face business and differentiated it from the other companies and services within, what is now, The Cobra Group of Companies. Appco worldwide | News | Privacy policy | Sitemap Appco Group © all rights reserved 2016 FOLLOW US: