English Español Create pma.com account LOG IN CENTERFORGROWINGTALENT.ORG ADVERTISE INSIGHTS GLOBAL EVENTS MEMBERSHIP ABOUT Home › About › Strategic Plan Strategic Plan Growing a Healthier World. Together. Bringing the Produce and Floral Industry Together to Grow a Healthier World. It’s our vision and what we aspire to do each day here at Produce Marketing Association through the guideposts in our strategic plan. Driven by our volunteer leadership, we provide our members throughout the global produce and floral communities – along with those interested in our industry – the connections, content, and context they need to enhance their prosperity and grow demand for the incredible products they grow, make, and sell. Everything we do is guided by 3 key values: Courage: We dream big, take smart risks and do what’s right for our members. Community: We strengthen our network and leadership by convening diverse and inclusive communities to share information, learn from each other and advance our industry. Character: We are trustworthy, respected, responsible, fair, caring and socially responsible. We are focused on 6 interconnected areas: Demand Creation — because our members need more ideas, insights, and access to increase the presence and sales of their products and services. Global Connections — because our members need connections and education to grow their businesses and tools to address business challenges. Produce Safety — because our members need best practices and education (along with balanced, objective expertise and representation to industry and regulatory stakeholders) to minimize produce safety risks across the global supply chain in order to build consumer and stakeholder confidence. Sustainability — because our members need innovative solutions and insights for sustainable practices (environmental, social, economic) to enhance their prosperity. Talent — because our members need a platform and solution to help identify, attract, connect, develop and retain diverse top talent at all levels in their organizations. Technology – because our members need solutions that improve the efficiency and effectiveness of their businesses across the supply chain and help them prepare for current needs and future disruptions. Through delivering on these focus areas and living our values, we and our members will continue to be trusted resources and thought leaders of the global produce and floral community as we grow our network worldwide. Growing a healthier world. If this appeals to you, we’d love to have you join us on the journey as we move forward into the new extraordinary. MEMBERSHIP Amy Marshall Membership & Engagement Manager +1 (302) 607-2108 Email Amy 1500 Casho Mill Road Newark, DE USA 19711 +1 (302) 738-7100 INSIGHTS Consumer Trends Floral Food Safety Foodservice Global Trade Marketing Retail Supply Chain Management Sustainability Technology GLOBAL Australia & New Zealand Brazil Chile China Mexico Southern Africa Southeast Asia More EVENTS Fruit Logistica Fresh Summit Foodservice Global Retail Week CGT Womens Fresh Perspectives CGT Diversity and Inclusion CGT Career Pathways CGT Emerging Leaders Program CGT Management Fundamentals Webinars Hort Connections MEMBERSHIP Join Today Membership Directory Member Stories Volunteer Opportunities Gold Circle Advertise & Sponsor Annual Partners Awards of Excellence ABOUT Careers and Internships Contact Us Leadership Press Center Strategic Plan pma home cgt © 2021 Produce Marketing Association. All Rights Reserved. Privacy Policy