Client News Industry News Search Social Mass Media Diversity & Inclusion Back to Palisades → A blog by Palisades MediaGroup Social Updates: October 2021 - Facebook Changes Corporate Name & Twitter Rolls Out More Updates Facebook From now on, Facebook’s overarching company name will be ‘Meta’. Facebook, the app, will remain the same. All of Facebook’s various projects and businesses will now fall under the ‘Meta’ banner, reflecting its evolving focus on the next generation of digital connections. The timing of the rebrand Ernie Velasquez Nov 4, 2021 • 4 min read SEARCH Search Updates: October 2021 Continuous Scrolling is Coming to Google Search Results Google announced yesterday that it is rolling out what they are calling continuous scrolling on the mobile search results. Google is making it easier to scroll through search results by automatically loading newer results as users get to the end of the Paul Komutanon Oct 29, 2021 • 4 min read Social Updates: September 2021 - Facebook Launches Ray-Ban Stories and "TikTok World" Unleashes Updates Facebook Facebook has apologized for the mass outage that left billions of users unable to access Facebook, Instagram, WhatsApp, and Messenger for several hours on Monday, 10/4. The outage was caused by “configuration changes on the backbone routers,” Facebook said in a blog post. The changes caused “issues” that Ernie Velasquez Oct 12, 2021 • 3 min read SEARCH Search Updates: September '21 Google is Dropping Expanded Text Ads for Responsive Search Ads Google announced that as of June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard Search campaigns. With 15% of search queries per day being new, automation is Paul Komutanon Oct 8, 2021 • 3 min read DIVERSITY & INCLUSION TASK FORCE Diversity & Inclusion Newsletter: Hispanic Heritage Month Esperanza: A Celebration of Hispanic Heritage and Hope Diversity & Inclusion Task Force Sep 29, 2021 • 11 min read Social Updates: August 2021 - Facebook Hosts a Film Festival While TikTok Makes Major Moves Facebook As TikTok continues to gain momentum, Facebook seeks new ways to subdue the growth, with its latest pushback coming via Facebook Reels, which will enable users to create and share Instagram Reels within the main Facebook app. The film industry is going through a major upheaval with the pandemic Ernie Velasquez Sep 6, 2021 • 2 min read SEARCH Search Updates: August 2021 Privacy Updates: Google Considers Updating FLoC Approach to Be More Topic Focused For those of you who have been following all of the Privacy Sandbox updates and the tragedy of the “Death of The Third-Party Cookie,” it appears that there could be new information about Google’s FLoC Targeting. Because Jake Landy Aug 31, 2021 • 4 min read Social Updates: July 2021 - Facebook Updates Ad Targeting Options and Twitter Retires “Fleets” Facebook Antitrust lawsuits against Facebook were tossed out by a District of Columbia federal court, halting the regulators' efforts to curb Facebook’s growth. Separate lawsuits submitted by the Federal Trade Commission (FTC) and more than 40 state attorneys general last year alleged that Facebook had grown into a social Ernie Velasquez Aug 2, 2021 • 4 min read SEARCH Search Updates: July 2021 Microsoft Advertising adds video to ad extensions Video Extensions allow advertisers to test new types of visual ads directly in search results. Video Extensions are an interactive way to demonstrate products, services, and brand messages. They can showcase special deals, emotions, ambiance, culture, and action. Combined with other extensions, Video Paul Komutanon Jul 30, 2021 • 3 min read MODERN MASS MEDIA SQUAD The Importance of Balance in Mixed Media Modeling As companies respond to the pressure to generate growth and drive ROI in a post-pandemic marketplace, Nielsen cautioned that “growth must be addressed with balanced marketing strategies that re-elevate upper-funnel, brand building efforts to work in tandem with the mid- and lower-funnel efforts.” Matt Lundstrom Jul 20, 2021 • 2 min read Social Updates: June 2021 - Facebook is Working on a Smartwatch as Twitter Rolls Out a Subscription Service Facebook Facebook is developing a new smartwatch which, according to reports, could go on sale sometime next year. The new device would add to their growing hardware line, which now includes its Portal video calling device, its Oculus VR range, and will soon include AR glasses. According to The Verge, Ernie Velasquez Jul 2, 2021 • 3 min read SEARCH Search Updates: June 2021 Google Is Extending Third-Party Cookies and Pausing FLoC For those of you who have been following the death of third-party cookies on Chrome, you have little to fear (for now). Google just announced that it is extending the ability for advertisers to utilize third-party cookies until late 2023. For those Jake Landy Jun 30, 2021 • 4 min read DIVERSITY & INCLUSION TASK FORCE Diversity & Inclusion Newsletter: LGBTQIA+ Pride Month Pride is alive wherever there are champions of equality. Commemorate and celebrate with us Diversity & Inclusion Task Force Jun 25, 2021 • 13 min read SEARCH Recap: Google 2021 Marketing Livestream It has been two years since the previous Google Marketing Livestream, and with COVID hindering so many businesses over the past year, this stream was all about how Google has been hard at work giving businesses the "power to pivot" and by helping through partner interactions. New products, trends, and Jake Landy Jun 24, 2021 • 7 min read DIVERSITY & INCLUSION TASK FORCE Recruitment, Mentorship & Retention: Compton College Interns Are Here We welcome our Summer 2021 Interns to Palisades Media Group!!! Diversity & Inclusion Task Force Jun 14, 2021 • 1 min read SEARCH Recap: Google 2021 I/O Google kicked off their 2021 I/O in May and has again, impressed us with all of their technological advances throughout the past year. Google I/O is the big tech company’s annual developer conference, where they announce new hardware, software, and updates to their existing services and apps. Cindy Tan Jun 3, 2021 • 6 min read Social Updates: May 2021 - Data Usage Prompt is Rolled Out as Facebook & Twitter Expand Paid Event and Subscription Offerings Facebook Apple rolled out its new controversial data tracking prompts and Facebook has responded by adding a new element to its own iOS 14.5 prompts, which now includes verbiage that could encourage users not to switch off data tracking. The new FB element encourages people to leave data tracking Ernie Velasquez Jun 3, 2021 • 4 min read SEARCH Search Updates: May 2021 Google Bundles Bidding Strategies Google performs a surface-level tweak to Google Ads interface by bundling the Maximize Conversions and Maximize Conversion Value smart-bidding strategies with Target CPA and Target ROAS. As shown in the table above, target CPA and target ROAS will continue to exist – but just under a new Cindy Tan May 27, 2021 • 2 min read INDUSTRY NEWS Americans are hitting the road this Memorial Day! More than 34 million American car travelers will have the opportunity for added exposure to Out-of-Home and AM/FM radio messaging over the course of the upcoming Memorial Day weekend.More than 37 million are expected to travel 50 miles or more from home this Memorial Day weekend, according to Genevieve Wiersema May 17, 2021 • 1 min read DIVERSITY & INCLUSION TASK FORCE Diversity & Inclusion Newsletter: Asian American Pacific Islander Heritage Month Celebration, Solidarity, Unity, and Creating Change with AAPI Heritage Month Diversity & Inclusion Task Force May 13, 2021 • 11 min read Social Update: April 2021 - Facebook Expands Spotify Relationship While Twitter and Snapchat Announce New Offerings at NewFronts Overall Apple's new pop-ups, which directly ask iOS users to opt-in to tracking their activity within apps came into effect on 4/26/21 as part of the iOS 14.5 update. Every social channel will be affected in slightly different ways in various capacities. We will be sharing a Ernie Velasquez May 3, 2021 • 3 min read SEARCH Search Updates: April 2021 Yelp adds “Asian-owned” to its list of business profile attributes Helping consumers show support and appreciation for Asian communities and businesses is more important than ever amid an alarming increase in violence targeting the Asian community. Therefore, Yelp has added “Asian-owned” to its list of available business profile attributes. This Paul Komutanon Apr 23, 2021 • 4 min read SOCIAL Social Updates: March 2021 - Facebooks Expands Offerings For Kids & Twitter Broadens Their Security Features Facebook/InstagramAs reported by BuzzFeed, FB is now working on "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time". While FB currently offers a Messenger Kids feature, which has 7 million monthly active users, in 70 countries, it'll be Ernie Velasquez Apr 1, 2021 • 3 min read SEARCH Search Updates: March 2021 Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was removed because the functionality of this metric does not extend beyond the ambiguousness of an advertiser’s ad position. Simply Cindy Tan Mar 30, 2021 • 3 min read DIVERSITY & INCLUSION TASK FORCE Diversity & Inclusion Newsletter: Women's History Month This D&I Newsletter is dedicated to Women’s History Month to celebrate the economic, political, and social contributions of women. Diversity & Inclusion Task Force Mar 26, 2021 • 11 min read Palisades MediaGroup Blog © 2021