Bolenz Jewelry Holiday Parade This annual parade is sponsored by Bolenz Jewelry and hosted the Alpena Area Chamber of Commerce. It is held every year on the day after Thanksgiving at 5:30 p.m. The parade begins at the Annex building parking lot at the corner of Chisholm and Ninth Street. The parade route begins by turning left onto Chisholm, left onto Second Avenue, right onto Water Street, and ends in the parking lot behind City Hall. No early departures from the route. The Christmas/Holiday idea should be the dominating factor, from there let your imagination be your guide. The parade is back for 2021 and will be held on Friday, November 26. Float registration is now open. 235 West Chisholm Street Alpena, MI 49707 989.354.4181 info@alpenachamber.com Office Hours: Monday through Friday 9:00 a.m. – 5:00 p.m.