John Kruijssen CEO HOMEABOUT US MANAGEMENT BOARDA.J.G.P.M. KRUIJSSEN SHARE A.J.G.P.M. Kruijssen G.E.A. Reijnen Curriculum Vitae of A.J.G.P.M. Kruijssen In addition to completing a course of study in Small Business & Retail Management (1984), John Kruijssen (1965) completed the Advanced Food Retailing program at Nyenrode Business University in 1996. From 1984 to 1997 he gained experience in a diverse range of managerial positions at companies such as Halfords Nederland B.V. and Unigro N.V. The Netherlands. Until 2010 John held various management and executive positions at Royal Dutch Shell in both The Netherlands and the United Kingdom. After that he has served as CEO of Markeur Holding B.V. (until 2015) and Detailresult Group N.V. John Kruijssen joined Beter Bed Holding N.V. in the position of CEO on 1 April 2018. He holds Dutch nationality. LINKEDIN PROFILE FINANCIAL CALENDAR 16 December 2021 EGM 21 January 2022 Q4 2021 Trading update 11 March 2022 Full-year results 2021/Annual report 2021 and analyst meeting NEWS Beter Bed Holding shares sustainability strategy: Sleep Better, Live Better 11 November 2021 Beter Bed Holding proposes to reappoint John Kruijssen as CEO 4 November 2021 Beter Bed introduces innovative B Bright mattress range 4 November 2021 DOWNLOADS Presentation Sustainability Strategy 11-11-2021 Notice EGM 16-12-2021 Agenda EGM 16-12-2021, incl. explanatory notes ANNUAL REPORT Latest Annual Report Latest CSR Report STOCK INFORMATION SHARE PRICE © Beter Bed Holding 2021 ContactSitemapSafety and privacy Disclaimer

Investor Relations HOMEINVESTOR RELATIONS SHARE Investor Relations policy Beter Bed Holding N.V. aims to keep private and institutional investors informed by providing investors with equal and simultaneous information on the Company’s performance and prospects. READ MORE Financial news Here you may find all financial information on Beter Bed Holding N.V. READ MORE Share information The shares of Beter Bed Holding are quoted on the Official Market of Euronext N.V. in Amsterdam under security code BBED NL0000339703. READ MORE Shareholder information More details on substantial holdings, dividend and the Annual General Meeting are available here. READ MORE Financial calendar All upcoming events are to be found on Beter Bed Holding’s financial calendar. READ MORE FINANCIAL CALENDAR 16 December 2021 EGM 21 January 2022 Q4 2021 Trading update 11 March 2022 Full-year results 2021/Annual report 2021 and analyst meeting NEWS Beter Bed Holding shares sustainability strategy: Sleep Better, Live Better 11 November 2021 Beter Bed Holding proposes to reappoint John Kruijssen as CEO 4 November 2021 Beter Bed introduces innovative B Bright mattress range 4 November 2021 DOWNLOADS Presentation Sustainability Strategy 11-11-2021 Notice EGM 16-12-2021 Agenda EGM 16-12-2021, incl. explanatory notes ANNUAL REPORT Latest Annual Report Latest CSR Report STOCK INFORMATION SHARE PRICE © Beter Bed Holding 2021 ContactSitemapSafety and privacy Disclaimer