Gabbiano Navigation COMPANY FOCUS ON THE PRODUCT Focus on the Product The Product The market has undergone profound changes in the last 5 years. Globalization and an unprecedented economic crisis require a rigorous overall transformation. The product becomes one of the main focuses for investments. Only with original products that respond to changing times and can, above all, identify the Company more and more, can we look to the next few decades with renewed optimism. In particular, the increasingly stringent rules for the manufacture of products targeting children require an even more accurate selection across all process stages. We are convinced that investments made in recent years on products will give more and more advantages over our competitors. PDP – Product Development Process The Product Development Process is the working system that Gabbiano has implemented and perfected in recent years. To create a new product today it is necessary to have knowledge of the production process, the materials involved and the impact such materials have on the environment. Consolidating and strengthening the industrial approach are key parts of the new PDP. Process phases Analysis of consumer expectations. Creation and selection of product/line ideas. Search for the best suitable production source. Identification of investments necessary to make products: moulds, customized designs and packaging system. Definition of market positioning. Analysis of certifications to be performed for consumer safety. Realization of first prototype. Information: this site uses technical or third-party cookies necessary for the operation of the site. By continuing to browse, you consent to the use of these cookies. Ok COMPANY LINES NEWS PARTNERSHIP CONTACTS COPYRIGHT ©2018 GABBIANO REGISTERED AND ADMINISTRATIVE OFFICES: VIA CISA, 2 - 46034 BORGO VIRGILIO (MN) ITALY | TEL. +39 0376 283211 | FAX +39 0376 283231 | INFO@GABBIANOSPA.COM SHARE CAPITAL €5.200.000,00 FULLY PAID UP | VAT - TAX CODE - ENROLMENT ENTRY ON THE REGISTER OF THE COMPANIES OF MANTOVA NO. 01495800201 COOKIE & PRIVACY POLICY