About Reco News Campaign More Try for free 2 months Heavy fines for fake assessments under new EU directive This week, Resumé published a series of articles stating that online reviews are fake and that companies cheat with reviews. Why do companies put a lot of energy into cheating reviews? There must be real benefits if companies, which are at risk of being discovered, dare to cheat in order to collect lots of favorable reviews? There are studies that reveal that: > 95% of customers read reviews before making a purchase decision > 72% will not make any purchase decisions until they have read the reviews With that said, the benefits of customer reviews are obvious, which may explain the cheating. To protect online consumers, the EU has produced a new directive (SOU 2021: 17) which proposes that companies that cheat with customer reviews can be fined up to 10% of total sales. Ps. Check out our webinars if you are curious about more insights and tips on customer satisfaction and reviews Senaste inlägg Visa alla Kunderna älskar när ditt företag INTE har 5.0 i betyg Questions? Email us at: marked@reco.se Call us at: 070-244 70 06 The unexpected power of negative reviews Date: 18 November Time: 13.30 - 14.00 Where: digital Price: Free Note. limited number of seats Read more and register here> Free webinar © 2020 Reco Sverige AB | Press room | Go to Reco.se