AMAZON AND DOLBY Dolby Digital Plus Ignites Audio for Amazon Instant Video As Amazon developed their popular line of Kindle tablets to redefine the mobile multimedia experience, they chose Dolby Digital Plus to deliver the next generation of audio performance. Kindle Fire HDX Audio to Match the Visuals When Amazon engineers first envisioned the must-have features for the next generation of Kindle™ tablets and Amazon Instant Video™ streaming, they knew stellar audio would be high on the list. Movies, music, and games are all engineered with densely layered soundtracks that require sophisticated audio technology to be appreciated. Amazon knew a quality audio experience was key to continuing their success in the marketplace. The Dolby Solution As an established standard for audio excellence in home entertainment and cinemas worldwide, Dolby® Digital Plus™ was a natural choice to match the stunning high-definition entertainment experience of Amazon Instant Video and the Amazon Kindle Fire™. Dolby Digital Plus delivers booming, distortion-free sound, dual-driver stereo speakers, and rich virtual surround sound for headphones over Amazon Instant Video and the Kindle Fire HD and HDX tablets. "Dolby is the leader in inventing and delivering innovative audio solutions, which made its technology a perfect complement to the sound system we designed into the Kindle Fire HD tablets," said Dave Limp, Vice President, Amazon Kindle. "Customers have told us they want great sound for movies, music, and games. We knew we had the opportunity to invent from the ground up an incredible, immersive sound experience, which is just as important as the stunning display." Amazon Kindle Fire HDX The Kindle Fire HDX tablets feature a perfect-color HDX display, a powerful quad-core processor, and Dolby Digital Plus for stellar sound. Learn More Amazon Instant Video Enjoy unlimited, commercial-free streaming of tens of thousands of popular movies and TV shows to your e-reader, tablet, or home theater system. Learn More "We had the opportunity to invent from the ground up an incredible, immersive sound experience, which is just as important as the stunning display." DAVE LIMP, VICE PRESIDENT, AMAZON KINDLE The Dolby Difference With Dolby Digital Plus, the Amazon Kindle Fire HD and HDX tablets offer a clear advantage over similar devices. Crisp, clear dialogue: Dolby Digital Plus detects the presence of dialogue and helps improve its clarity so you can hear the whole story. A more realistic, immersive surround sound experience: Dolby Digital Plus gives movies, television, or music played on the Kindle Fire HD's stereo speakers or headphones more depth, to give you a powerful, virtual surround sound experience. Likewise, Amazon Instant Video titles have been encoded in Dolby Digital Plus to provide a stellar surround sound experience. Volume consistency: Dolby Digital Plus includes a unique volume-leveling technology that maintains one consistent volume level, even as you switch back and forth between different content, such as movies or web videos, as well as between different media players. Custom tuning by Dolby engineers: Dolby Digital Plus includes features specifically designed to optimize audio played through the Kindle Fire HD and Kindle Fire HDX. These features let you hear natural, balanced sound with more bass and treble. They also eliminate unnecessary noise and minimize distortion. About Amazon Amazon, the world’s largest online retailer, is a leader in the e-reader and tablet market with innovative devices like the Kindle Fire HD and HDX. Additionally, Amazon streams tens of thousands of titles to its customers through Amazon Instant Video, an online content provider of movies and television shows via mobile devices and home theater systems. More Like This Dolby at Work Enjoy clearer, more productive meetings and conference calls. Dolby on the Go Experience stellar sound quality on all of your mobile devices with Dolby. Dolby at Home Transform your living room into a sophisticated home theater. In the Cinema At Home On the Go At Work Professionals AV Installers and Retailers Broadcast Cinema Content Creation Content Services Game Development PC and Mobile Streaming Who We Are Leadership Worldwide Offices Environmental Commitment Careers Working at Dolby News Press Releases Tradeshows and Events Investors Company Financials Corporate Governance Stock Information Investor Resources Region : UNITED STATES Blog|Contact Us|Support|Privacy Policy Facebook Twitter LinkedIn YouTube Vimeo Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2014 Dolby Laboratories, Inc. All rights reserved.