About Distributor Services Supplier Services Resources Careers Contact Join AIA Community Search Home Podcasts Relationships Matter RELATIONSHIPS MATTER Episode Number 06 06/25/2019 Bryan Kramer Bestselling Author, Keynote & TED speaker, Forbes Columnist In this episode, Bryan Kramer talks about the evolution of Marketing and how all of the things that used to work now work more! After starting and successfully running, PureMatter, an agency that has become a global leader in Digital, Social Media and Content Marketing, Bryan discovered he needed more in his life and he started making video content, writing blogs, and doing interviews like this. Bryan’s philosophy is that today’s market is based on #H2H (Human to Human) interaction, not B2B or B2C. Here are the top 3 things that Bryan suggests entrepreneurs should focus on to attract and retain customers: Personalization - really understanding your potential client. Understanding so much that you are personalizing the approach for them rather than grouping them into a category. Don’t be salezy, be helpful - the more helpful we are the more it is going to create trust. Engage - engagement means that you are creating more relationships which will eventually create more abundance. Take a listen and find out Bryan’s advice on how to build personal relationships with your clients or prospects in a market overrun with digital interaction. Create something that tells them you are interested in them, not as a group but as an individual. About Bryan: Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing and has been credited with instigating the #H2H human business movement in marketing and social. With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject. Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer. His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art, and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic. Resources Mentioned in this Episode: www.bryankramer.com There is No B2B or B2C: It’s Human to Human #H2H Shareology: How Sharing is Powering the Human Economy www.purematter.com Dorie Clark Shareology: How Sharing is Powering the Human Economy Connect with Bryan Kramer: Twitter Facebook LinkedIn Connect with Clay Hall: LinkedIn Connect with Melissa Haen: LinkedIn Connect With AIA: Facebook LinkedIn Twitter Instagram Blog: The Write Promo Episode Mixed by: Caitlyn Hoffmann , Digital Graphic Designer , AIA Corporation Graphics by: Rachel Ries , Digital Graphic Designer , AIA Corporation Music by: Randy and John Mohrbacher Voiceover by: Mike Temaat Driving Promotional Product Entrepreneurship Forward GIVE IT A LISTEN Never miss an episode. Footer menu About Distributor Services Supplier Services Resources Careers Contact Social Media Facebook Instagram LinkedIn Twitter Footer Policies Privacy Policy Terms of Use ©2021 AIA Corporation. All Rights Reserved.