From Unknown To Expert From Unknown To Expert: How to use clever PR and social media to become a recognised expert by Catriona Pollard A comprehensive, step-by-step framework that will skyrocket you into the spotlight. Share Your Message You have something to say… find your voice and amplify it through the media, speaking opportunities and your own platforms, like blogs, social media and your website. Attract More Clients When you are regarded as an expert, you hold a position of trust and credibility, which attracts more profitable clients, strengthens your network and increases sales. Leverage Your Brand Every person, brand and organisation has a story to tell…and amazing stories deserve amazing audiences. Find out how you can create, amplify and leverage your brand and your story using Social Media and PR. Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Author and PR and social media expert, Catriona Pollard delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: Increase sales Get more paid speaking opportunities Win more referrals Gain more credibility and exposure Enable amazing new opportunities that you never even dreamed of. From Unknown To Expert Paperback $15.00 including postage (Australia only) Kindle Kobo iBook Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click the Add to cart button below to buy the paperback. Get your FREE bonus is 32 interactive Action Steps so you can immediately start to gain some traction towards becoming a highly sought after expert. Download now. When you are recognised as an expert in your field PEOPLE START TAKING NOTICE OF YOU And you know what happens when people take notice of you? Increased sales, more paid speaking opportunities, more referrals, doors start opening and new opportunities you never even dreamed of start falling into your lap. What The Book and Publicity Pack Will do for You Develop your key messages and brand Create an engaging, memorable and profitable social media presence Gain the attention of the media (including print, TV and radio) as a voice of credibility and expertise Win more referrals Attract more clients Increase sales Get more paid speaking opportunities Launch and leverage your own blog Expand your network Attract hugely profitable and highly leveraged opportunities (that you may have only dreamed of before). In this vast and competitive media landscape, anyone who wants to be recognised in their field must take ownership of their expertise. From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help people gain more exposure, increase sales and enable new career opportunities In From Unknown to Expert, Catriona Pollard shares her personal story and the challenges she has faced moving from unknown to expert. From this place of authenticity, she encourages people to take action and have the confidence and skills to be the recognised expert they ought to be. Catriona generously reveals the inside knowledge, tools and tactics acquired over 20 years of helping other people get into the spotlight. This book is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field. Packed full of easy to use templates and examples, From Unknown to Expert shares a framework that will give you the confidence and skills to get you the media coverage and community you deserve. From Unknown To Expert: How to use clever PR and social media to become a recognised expert A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System by Catriona Pollard From Unknown To Expert Paperback $15.00 including postage (Australia only) Kindle Kobo iBook Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click the Add to cart button below to buy the paperback. Get your FREE bonus is 32 interactive Action Steps so you can immediately start to gain some traction towards becoming a highly sought after expert. Download now. PUBLICITY ACCELERATION PACK Real life press releases and media angles that have achieved millions of dollars worth of publicity. So much value for just $97 $47! Accelerate your outcome by getting the Publicity Acceleration Pack and gain immediate access to Catriona Pollard’s own personal templates and examples of media pitches, media releases, blog posts, social media calendars and over 5000 media and blogger lists. The Acceleration Pack is an ideal companion to the From Unknown To Expert Book and will really speed up the process for you in terms of gaining more media exposure, getting more traction with your blog and social media, attracting more PR attention and so much more. These are the very same tools Catriona has personally used to generate massive media coverage for herself and clients over the past 10 years – so you know it works! And it’s available for you to take and use, model, copy – basically whatever you need, to help you accelerate your journey from Unknown To Expert. This will definitely make your life infinitely easier… saving you a ton of time and money and getting you the traction you might be craving right now. Buy the Acceleration Pack at www.UnknownToExpertFaster.com In the Acceleration pack you access the exact templates, blueprints and media lists Catriona Pollard personally used to go from unknown to expert and generate more than $1 million in media coverage along the way. Your Publicity Acceleration Pack includes: Million Dollar Media Pitch Swipe File Coming up with compelling news angles that gets a journalist so interested they want to write about you is the key to getting amazing publicity. Wish you had access to real media angles that have resulted in millions of dollars worth of publicity? Now you do! Here are 25 REAL life Media Pitches that will rock your world. Million Dollar Media Release Swipe File Want to swipe from the best and get amazing results? Journalists expect you to have a newsworthy angle written in a way they want. Included are 25 REAL Media Releases used to secure over a million dollars in media exposure. They are based on real business scenarios, including a product launch, media invite, new appointment, award win and so much more. From Unknown To Expert Blueprint Just don’t know where to start? I’ve included 11 Essential Templates & Step By Step Guides I wish that I had access to when I was starting out. They will fast track your results and save you from reinventing the wheel. Included are an Article Pitch Template, Blogger Pitch Template, Interview Plans, Social Media Content Calendar, Speaker’s Profile Template and even how to follow up with a journalist, plus so much more. Case Studies Step-by-step REAL life examples of how I used news hooks to get TV and major print coverage. Action Steps Included as a bonus is 32 interactive Action Steps so you can immediately start to gain some traction towards becoming a highly sought after expert. Video Training on How to Develop Your Personal Brand In this exclusive online training you will learn the strategies and tactics that you must use in order to successfully create and build your personal brand to become an influencer and drive business growth. So much value for just $97 $47! Praise for From Unknown To Expert Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more. We build brand reputation and offer real solutions to business challenges. We’d love to hear from you. Preferred method of contact: PhoneEmail CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results. Catriona Pollard Communications Pty Ltd Neutral Bay NSW 2089 P: 0411 023 974 E: info@cpcommunications.com.au About Public relations services Training Contact Us Privacy Policy & Disclaimers Connect With US ABN 83 105 345 908 © 2021 CP Communications All rights reserved