About us Investors Media Responsibility Careers About tobacco Contacts 2685.00 GBp at 04:35 Go Privacy & cookies About us Group at a glance Strategy Management Values Our realigned footprint Our optimised portfolio Our views History Contact us Our optimised portfolio We’ve optimised our portfolio to enhance our ability to deliver quality growth from our most important brands and products. Our key strategic and focus brands have been grouped together and are now managed as Growth Brands. These are high quality brands with strong consumer appeal and, with the exception of the recently launched Parker & Simpson, established positions in key markets. We have successfully developed a number of these brands into total tobacco offerings, providing consumers with both cigarette and fine cut tobacco options. We’re managing these brands to drive quality volume, share and revenue growth over the long-term. We measure the performance of our Growth Brands against volume, share and revenue metrics. Our Specialist Brands consist of a range of cigarette, fine cut tobaccos, papers, cigars and smokeless tobacco brands. Specialist Brands have strong positions in their own categories and appeal to specific consumer groups. These brands generate strong returns and we measure their performance against revenue metrics. The rest of our portfolio consists of local and regional brands that fulfil a variety of roles. Some of these brands have the capacity to continue adding to our revenue momentum; others will add greater value by being migrated into Growth Brands and we will be progressing a number of brand migrations in the coming year. Related material Find out about our markets Growth Brands These high quality brands have strong consumer appeal and generally well established positions in key markets Specialist Brands Specialist Brands have strong positions in their own categories, appealing to specific consumer groups Keep in touch You can keep up to date with our news via: RSS Twitter LinkedIn Email updates Contact us Ask a question online or find international office details. General enquiries International contacts Home Legal Accessibility Help Site index Information policies Mobile © Imperial Tobacco 2014 Tel: +44 117 963 6636 Registered in England and Wales No: 3236483 Registered office: Imperial Tobacco Group PLC 121 Winterstoke Road Bristol BS3 2LL