Global | EN Search Toggle menu Media & Entertainment Adapting to a new consumer-centric media paradigm The Media & Entertainment industry has been facing unprecedented levels of disruption for over a decade and is still rapidly changing as consumer behavior and expectations evolve and technology transforms content production, delivery & consumption. The progress and continued adoption of digital & cloud promise more changes and open new growth opportunities. If Media & Entertainment has always been about Content, the revolution has set the consumer truly at the heart of a new media paradigm. The ability to gain direct customer access, to understand consumer needs and preferences, to identify changes in their behaviors and to use these insights to create differentiated, relevant experiences and new monetization models are the most pressing challenges facing the modern media company across the entire value chain. At Capgemini, we not only understand this environment and the forces of disruption reshaping the industry, but the power of technology in helping organizations address these challenges. We work with leading media and entertainment companies to rethink the media value chain from content creation to consumption, offering consumers and brands differentiated, relevant and personalized experiences they can value and monetize. Together, we help our clients: Compete for audience reach, engagement and retention Address consumers and brands preferences by leveraging data Optimise and modernise ad sales business across channels Implement disintermediation – D2C strategies and adapt business models Develop new growth plays in virtual reality, 5G, gaming, SportTech and e-sports Create and deliver agility and efficiency by revisiting operating models and workflows Accelerate digital & cloud to scale, optimize costs and enable new collaboration models Resources OTT Streaming Wars: Raise or Fold With OTT services, the media and entertainment industry has truly entered the age of data. Read more icon OTT Streaming Wars: Raise or Fold The $1.1B market opportunity your brand might be ignoring COVID-19 has accelerated many long-standing trends—and the growing popularity of gaming and... Read more icon The $1.1B market opportunity your brand might be ignoring France’s leading audiovisual group, France Télévisions, is taking its technological transformation forward with Capgemini and Perfect Memory Read more icon France’s leading audiovisual group, France Télévisions, is taking its technological transformation forward with Capgemini and Perfect Memory Emerging technologies in sports Reimagining the fan experience Read more icon Emerging technologies in sports Capgemini enhances STX Entertainment’s finance function with SAP S/4HANA® implementation Leveraging role as consulting partner, Capgemini delivered implementation in record time with... Read more icon Capgemini enhances STX Entertainment’s finance function with SAP S/4HANA® implementation Media & Entertainment: Restarting and reshaping business and operations in the COVID era COVID-19 has introduced a new wave of volatility and amplified existing disruptions within... Read more icon Media & Entertainment: Restarting and reshaping business and operations in the COVID era SAP S/4HANA has the power to transform media and entertainment A strong Digital Core provides the agility to drive real business transformation Read more icon SAP S/4HANA has the power to transform media and entertainment Our Services CINEMA Digital Entertainment Exchange (DEX) Gain flexibility, operating efficiency, and complete control of your theatrical distribution.... Read more icon Digital Entertainment Exchange (DEX) 5G Re-invent the Customer Experience with 5G How Telco Operators and industry players can leverage new network capabilities to enable new... Read more icon Blogs Public broadcasting in the wake of the OTT revolution. Will technology and data save culture? Faced with an explosion of streaming offers and platformization on a global scale, public... Read more icon Public broadcasting in the wake of the OTT revolution. Will technology and data save culture? Go to slide 1 Go to slide 2 Go to slide 3 Go to slide 4 Go to slide 5 Go to slide 6 Go to slide 7 Client Stories Capgemini helps a Media and Entertainment conglomerate on a transformational journey Capgemini’s ADMnext brings a rich program of transformation, automation, DevOps adoption,... Read more icon Capgemini helps a Media and Entertainment conglomerate on a transformational journey Global media and entertainment client wins with a consumer-grade employee experience Read more icon Global media and entertainment client wins with a consumer-grade employee experience Wolters Kluwer transforms its sales and service organization In partnership with Capgemini, Wolters Kluwer follows five critical steps to realize complete... 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