THE AND PLATFORM WHO WE ARE CAREERS CONTENT NEWSROOM CONTACT US FEATURE COVID-19: The TV consumer one year later March 11, 2021 marked one year since life as we knew it was forever changed. In the months since, COVID-19 has shifted consumer viewing habits and made a profound impact across every industry. Certain trends have settled into a state of “new normal” and some may have been more illusory. Let’s take a look at TV consumption and how industries are recovering from this unprecedented disruption. LEARN MORE The Latest VIEW All AUG 20TH, 2021 CASE STUDY: Data-Driven Local TV Increases Reach to Target Voters By matching voter files to set top box viewership insights, Ampersand and the Joe Biden for President 2020 campaign realized data activation at scale was possible on less traditional networks. APR 13TH, 2021 COVID-19: The TV consumer one year later March 11, 2021 marked one year since life as we knew it was forever changed. In the months since, COVID-19 has shifted consumer viewing habits and made a profound impact across every industry. Certain trends have settled into a state of "new normal" and some may have been more illusory. Let’s take a look at TV consumption and how industries are recovering from this unprecedented disruption. JUL 15TH, 2020 GETTING ADDRESSABLE RIGHT: Lessons learned on the front lines of TV innovation With the country in a temporary slow-down, many advertising budgets have been trimmed or redirected. In this shifting environment, many advertisers are looking for not just greater flexibility, but greater accountability. Addressable TV is becoming more and more of a powerful tool in a marketer’s tool-kit to meet both of these needs. MAR 31ST, 2020 Consumers are tuning in: news and entertainment As more and more people are following physical distancing guidelines, they are also watching more TV than ever. National HUT levels have increased week over week throughout March and seems it will continue in weeks to come. MAR 24TH, 2020 Cancelled sports, not cancelled viewers The evolution of COVID-19 has brought upon unprecedented changes to our lives and businesses across the globe. As we collectively navigate the current unknown, Ampersand’s priority is to support our clients and partners through actionable data and insights. JAN 15TH, 2020 Streaming services and OTT: navigating through consumer choices The video landscape is crowded…very crowded. According to the research firm Parks Associates, there are 271 online video services available in the United States. Netflix and Amazon remain the largest players in the Subscription Video On Demand (SVOD) space, but that could change. In a span of seven months, Apple TV+ launched and on its heels, the biggest traditional media companies are entering the space. The AND Platform Who We Are Careers Blog Insights Program Guide Newsroom Contact Us AND Platform user agreement Follow Us ©2020 Ampersand. All rights reserved. | TERMS OF USE | PRIVACY NOTICE | DO NOT SELL MY PERSONAL INFORMATION