Sitemap Contact: 212.490.2098 | info@pmgroup.bz The Agency Our Expertise Visual Language Contact Case Studies Wild Safari 3D A South African Adventure Film Premier Project Details Client: South African Tourism Date: 2005 South African Tourism celebrated the premiere of the groundbreaking large-screen-format film “Wild Safari 3D: A South African Adventure”, with an exclusive screening and South African themed after party in New York City. Agency was charged with designing a larger than life premiere event to generate excitement for their 600 attendees that included trade partners, travel agents, NY influencers, and 100+ print and electronic media from the worlds of news, film, travel, lifestyle, and business. Broadcast Coverage: Interviews were arranged for Liesl Eichenberger, SA zoologist and the film’s field guide, and South African Tourism spokesperson. Segments discussed the film and the SA experience. Broadcast coverage generated $714,502 in advertising value and $2,143,506 in PR value for the destination. Print Media Coverage: Film reviews, interviews and event coverage were extensively featured. Wild Safari 3D was the top grossing Imax film all Summer, and topped US$14 million by the end of the year. A s guests ascended the escalator to the theater that was branded in all directions, they looked up to see a hot air balloon, emblazoned with South African Tourism’s iconic logo. Guests were transported in branded double-decker buses to the after party, where the sounds of the Broadway cast of The Lion King beckoned guests into the ballroom for a celebration of South African cuisine, music and entertainment. Anguilla Coupled Anguilla 40 Parrotheads in Paradise Antigua & Barbuda Music Voyager Stars On Ice Bahamas 16 Islands 16 Weddings Nevis Hamilton South Africa 2010 FIFA World Cup Diski Dance Contest Recipe for Success Wild Safari 3D FREEdom Day Shuttles The PM Group We take pride in assuring clients of personalized attention while embracing each opportunity with sound, strategic thinking, enthusiasm and a commitment to excellence. We offer a range of communications experience and strive to achieve success beyond expectations. We bring our passion to the product and a comprehensive approach to help you attain your marketing objectives. Contact us Address: 301 E 57th Street Floor 3 New York, NY 10022 Email: info@pmgroup.bz Phone: 212.490.2098 User Access Login/Logout © 2021 The PM Group all rights reserved