HOME CONTACT CALL US NOW 631-242-4240 ABOUT LABELS SHRINK SLEEVES FLEXIBLE PACKAGING PROTOTYPES AWARDS RESOURCES NEWS & EVENTS Want Packaging Perfection? It’s All About Prototyping. No matter how great a product is, its packaging could be the deciding factor for many consumer purchases. That’s why it’s crucial to get it right, and the only way to do that is by first creating a prototype before you go into mass production. What Exactly is a Packaging Prototype? Osteo BiFlex box prototype produced by Overnight Labels Essentially a packaging prototype is a three-dimensional version of one’s vision. Simply put, it’s a replica of a product as it will be manufactured. It may not be the exact final piece, but it should be a very close representation. Prototypes ensure that packaging ideas are feasible and are the only way to eliminate any design errors or print problems before investing a lot of money in a production run. Prototyping allows marketers, designers and engineers to try out packaging effectiveness by reviewing and testing its color, shape and form, brand identity and manufacturing viability before finalizing the design. In addition to getting the perfect comp prior to production, there are a number of other reasons to invest in a prototype, but mostly because people like to see, touch and interact with the product at: Potential investor meetings Meeting with senior management or at an internal sales conference Sales calls with retail buyers Trade Shows Photo shoots Focus groups Skinnygirl box prototype produced Overnight Labels How to Create a Packaging Prototype Some opt to “hand-make” a facsimile by cutting materials like paperboard to simulate the final look. Then graphics are printed and applied separately. This time-consuming, laborious method is prone to mistakes and usually delivers low quality results. So while it’s possible to create a rudimentary looking prototype on your own, consider using a professional package prototyping company. Overnight Labels is a full-service printing company that provides a multi-tiered approach to any packaging needs. So in addition to printing custom labels, shrink sleeves and flexible packaging, we also offers prototype services. Having a fully printed, smart-looking package shows the level of confidence and professionalism you have towards your product and will leave the best impression possible. says Mark Lamberti, Business Development Manager at Overnight Labels. “Before buyers get into business with you, they want to know just how committed you are. They are not just buying your product; they are also buying you. Think of it as buying a new suit for an important job interview. You need to put your best foot forward.” Go For The Pro You may think that you can’t afford this important step in your packaging process, but prototypes will actually save, and possibly make, money in the long run. So if you’re ready for this critical element in launching your product, call 631.940.6109, or email mark@overnightlabels.com. Share this entry ARCHIVES November 2021 October 2021 August 2021 July 2021 May 2021 April 2021 February 2021 January 2021 November 2020 October 2020 September 2020 August 2020 July 2020 May 2020 March 2020 February 2020 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 February 2019 January 2019 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 January 2012 April 2011 February 2011 January 2011 December 2010 November 2010 October 2010 August 2010 January 2010 OUR INFORMATION Overnight Labels, Inc. 151-15 West Industry Ct. Deer Park, NY 11729 631-242-4240 (Inside NY) 631-242-4385 (Fax) 800-472-5753 (Toll Free) Info@Overnightlabels.Com QUICK LINKS About Us Careers Certifications Our Facility Community Service Testimonials Company Presentation FAQ'S Guest Guide PRODUCTS Labels Shrink Sleeves Flexible Packaging Prototypes Free Possibilities Kit TWITTER Overnight LabelsFollow With So Many #Label Options To Choose From, It’S Important To Start By Selecting The #Printing Process. In The Great Debate Between #Flexographic Or #Digital Printing, These Are The Factors To Examine To Determine Which Press Is Best: Https://T.Co/Ivq3wXJ2AY © 2018 Overnight Labels Privacy Policy