Contact suedzucker.com Applications Biscuits & Baked Goods WHAT IF YOUR MARKET NEEDS WERE THE CENTER OF ATTENTION? From consumer insights to professional application support – you benefit from our expertise. Specialty sugar ingredients and quality sugars for producing great tasting biscuits and baked goods. BISCUITS & BAKED GOODS Creating a delightful sensory experience with great taste is essential for baked goods like biscuits, cakes, baking mixes or sweet pastries – a market segment more fragmented and diverse than most. This can prove quite a challenge, but we’re happy to help you with that. Exciting Challenges for the Baked Goods Industry More than ever, clean labelling and a short ingredient list on your products are essential to consumers who are looking to avoid artificial flavours, colours or other ingredients based on non-natural sources. Not to mention the ever-present challenge of delivering the tasty delights your customers love, but preferably without artificial preserving agents. Overall, there’s a marked increase in consumer demand for natural, organic, and less processed food products. Ingredient quality is a crucial factor in the purchasing decision. Everywhere you look, the market for organic products is booming. In Europe alone, around 30% of new products launched between 2019-2020 come in organic quality*. TASTE REMAINS KING The visual appeal of your product and its promise of a superior sensory experience with just the right texture and, especially, its exquisite taste play a vital role in every consumer purchasing decision. WHY IS SÜDZUCKER THE IDEAL PARTNER FOR YOUR BAKED GOODS AND BISCUITS? Providing always evolving, innovative and market-driven solutions Strong R&D with in-depth baked goods application know-how Leading supplier for sugar specialities such as fondants, invert sugar syrups or pearl sugar Full support for your organic needs Unique mix of standardized, tailor-made and convenience solutions True partnership: we understand your business and know the market Bake the World a Tastier Place - with Our Special Ingredients For Baked Goods All of our sweetening solutions are created to help you master the multitude of challenges and opportunities today’s consumer represents for you. We can do that because sugar is a critical factor along the entire sensory experience journey – from enhancing sweetness and taste to visual appeal (Maillard reaction) to texture (e.g. crunchiness), volume, and as a natural preserving agent. Let us help you stand out. Work with us and put the broadest portfolio of regionally sourced granulated, paste-, and liquid solutions to work for your products. Use our pearl sugars, fondants, icings or filling solutions like brown sugars, candy sugars to create the visually tempting, tasty delights your customers will always prefer. When your needs go beyond our standard portfolio, the deep application expertise of our R&D specialists is at your disposal to create the custom solutions that help you reach your goals. White Sugar Discover more Extra White Sugar Discover more Organic Beet Sugar Discover more Classic Fondant Discover more Powdered Fondant Discover more Ready-To-Use Fondant Discover more Sugar-reduced Fondant Discover more Glazing Discover more Close Wrap Icing Discover more Fudge Icing Discover more Roll-Out Icing Discover more Pearl Sugar Discover more Icing Sugar Discover more Invert Sugar Paste Discover more Decorative Sugar – Raftisnow Discover more Candy Sugar Discover more Candy Syrup Discover more Candy Powder Discover more Cane Sugar Discover more Brown Sugar Discover more Caramels Discover more Invert Sugar Syrup Discover more Glucose Syrup Discover more Blends Discover more BISCUITS & BAKED GOODS AT THE CENTER OF ATTENTION Company News, Sustainability 23.11.2021 Social and Environmental Sustainability at Südzucker Division Sugar – Commitments and Certification by External Institutions in 2021 Sustainability is a core topic for us at Südzucker, not only because an increasing number of consumers and customers ... Read more Sustainability, Biodiversity 16.11.2021 Sugar Beets as a Central Crop in Crop Rotation Fostering Biodiversity and Soil Health Fostering biodiversity is one of our key sustainability pillars. In previous publications, we explained our joint commitment with farmers ... Read more Company News 27.09.2021 Südzucker’s LCA study – Join our exclusive live webinar You want to find out why our Organic Beet Sugar is up to 3x more ecological compared to organic ... Read more Discover more news Products Services Applications About Us Consumer Brands Sugar & Beyond Download Center Subscribe to our newsletter Corporate Website suedzucker.de Farmer Web Plattform bisz.suedzucker.de © 2020 suedzucker.com Imprint Privacy policy Cookie settings Contact