HOME ABOUT WHAT WE DO WORK NEWS CONTACT Advertising and Marketing. Who’s really working on your account? Is it the same team that pitched your business? How long have they been with this agency? When was the last time they walked through your doors? Marketing is as much about relationships as it is about gross rating points and the size of your logo. Profitable marketing is a partnership. So, we’ll be in your stores, at your meetings and hounding your competitors. You’ll get our top thinkers. Veterans. Opinionated go-getters. Results-oriented advertising wizards. If you’re looking for “yes” women and men, you’d better look somewhere else. At Fasone & Partners we know that having honest conversations with your agency is key. No partnership is successful without full disclosure. A client needs to be able to trust their agency with their goals, budgets, and expectations. Sharing context, nuance and talking through the core issues of your business will only make your partnership with Fasone & Partners more profitable for you. Chances are your business has one or two main things you want to amplify and figure out. Bring your advertising agency along for this conversation and consider them a true partner in your success and failures. What you do in your moments of success and failure matters. So be consistent; challenge your marketing partner to think about your business issues as an ongoing concern. Bottom line: Collaborate more closely with your marketing partners, they are tied to your ups and downs. Media. Brands are run by people. Sales are driven by people. This is very important to remember when creating a digital campaign. All too often we rely on search engines and data forms to tell us how successful we are. We customize your ad campaign to drive the post-ad view activity that matters most to your business. Driving the consumer to perform an action after viewing your ad makes it easier to determine the success of a digital campaign. We need to know what happens after the click. How measurable can we be? Keeping in mind that all advertising (TV, radio and print) will drive web traffic. This is important when gauging the success of a multi-channel advertising campaign. Very few of your customers will have your business’s phone number or web address committed to memory. Online search engines are obviously the new print directories. We deliver creative to make the digital dollars work hard for you. With that in mind, there’s not just one right answer to where you should place your digital dollars to target your audience. People go online for a variety of reasons. You might stream your favorite shows online, or regularly interact on social platforms. Perhaps you’re in the market for new kitchen cabinets, a new car or just getting some information about your favorite brand. All of these behaviors take place online. If your website and digital strategy doesn’t tell customers and prospects what they want to know quickly and easily, you’re losing business. We won’t let that happen. Our responsive, mobile-first designs and campaigns aren’t just good-looking, they’re intuitive, informative and drive sales. Content, Content, Content. Why we love content creation and why it works. Whether you’re a B2B business or a B2C Business, you’ll need to show digital relevancy. For some businesses content will be more important than ever. Content shows relevancy. Aside from searching for your phone number or address, if consumers find you online, they primarily are looking for three things: More information Entertainment Relevancy They already like the brand and have interest because they’ve searched your product or category. So, when they find our online content it needs to be something new to them– relatable. For this reason, we don’t want to be just posting TV or radio commercials. Instead, post them on our YouTube channel so they can be reminded of your flavor, but we can’t reply on them solely to engage people or drive traffic. Video contact will have multiple applications. Don’t forget about photography content either, although people and search engines alike give video the higher value. The overall strategy is to build a library of video content. Consistency overtime will give you the content customers crave and love. The more content the higher your organic SEO value. Fasone & Partners also offers search marketing, pay-per-click and email campaigns that yield quantifiable results. Digital. Brands are run by people. Sales are driven by people. This is very important to remember when creating a digital campaign. All too often we rely on search engines and data forms to tell us how successful we are. We customize your ad campaign to drive the post-ad view activity that matters most to your business. Driving the consumer to perform an action after viewing your ad makes it easier to determine the success of a digital campaign. We need to know what happens after the click. How measurable can we be? Keeping in mind that all advertising (TV, radio and print) will drive web traffic. This is important when gauging the success of a multi-channel advertising campaign. Very few of your customers will have your business’s phone number or web address committed to memory. Online search engines are obviously the new print directories. We deliver creative to make the digital dollars work hard for you. With that in mind, there’s not just one right answer to where you should place your digital dollars to target your audience. People go online for a variety of reasons. You might stream your favorite shows online, or regularly interact on social platforms. Perhaps you’re in the market for new kitchen cabinets, a new car or just getting some information about your favorite brand. All of these behaviors take place online. If your website and digital strategy doesn’t tell customers and prospects what they want to know quickly and easily, you’re losing business. We won’t let that happen. Our responsive, mobile-first designs and campaigns aren’t just good-looking, they’re intuitive, informative and drive sales. Content, Content, Content. Why we love content creation and why it works. Whether you’re a B2B business or a B2C Business, you’ll need to show digital relevancy. For some businesses content will be more important than ever. Content shows relevancy. Aside from searching for your phone number or address, if consumers find you online, they primarily are looking for three things: More information Entertainment Relevancy They already like the brand and have interest because they’ve searched your product or category. So, when they find our online content it needs to be something new to them– relatable. For this reason, we don’t want to be just posting TV or radio commercials. Instead, post them on our YouTube channel so they can be reminded of your flavor, but we can’t reply on them solely to engage people or drive traffic. Video contact will have multiple applications. Don’t forget about photography content either, although people and search engines alike give video the higher value. The overall strategy is to build a library of video content. Consistency overtime will give you the content customers crave and love. The more content the higher your organic SEO value. Fasone & Partners also offers search marketing, pay-per-click and email campaigns that yield quantifiable results. CLICK TO SEE OUR DIGITAL MENU Creative. All advertising agencies are eager to show all the pretty ads, logos, and tv spots they’ve done for other companies. Us too. But, what really matters is what can we do specifically for you? That’s going to take a meeting, or two. Until we meet, here’s a quick list of what you’ll find with us: Results-based solutions. Whether you need awareness, traffic, registrations, or revenue – your goals are our goals. Cost estimates for every project. You’ll know, and sign-off on, all costs before we start working. Your deadlines are our deadlines. If you need it tomorrow we’ll figure out how to deliver it tomorrow. You’ll get our recommendations, our passion and our best thinking – but, you’re the boss. When you’re ready to start talking, we’re ready to start listening. CLICK HERE TO SEE SOME OF OUR WORK Public Relations. Public Relations, Media Relations, PR… all terms that describe getting word out about you, your company, your products and services to those who could potentially buy from you. If PR is an afterthought, you are missing out. Let us help you build a strong brand and a great reputation. We’ll do this by making sure your marketing efforts include PR strategies designed to improve your overall results. “ What remains constant is the necessity to get your story out in front of the people who need your products and services. Advertising – in all of its various forms – makes this possible. ” MICHAL FASONE, MANAGING PARTNER Contact us at 816.753.7272 or ROAR@FasonePartners.com