CAUTION DOESN'T MAKE HEADLINES Recent Social News Thoughts Culture 05 OCTOBER 2021 HOW NUDGE-NUDGE (WINK-WINK) CAN BE MORE EFFECTIVE When it comes to encouraging consumer behaviour change there are many ways to go about it; hugs, nudges, shoves and even smacks. But of all the behavioural science options, we believe it’s the nudge-nudge approach that can be the most powerful option for challenger brands. 06 SEPTEMBER 2021 SOUTHPAW LAUNCHES ‘THIS COUNTS’ FOR SANCTUARY SPA Using behavioural nudges and a healthy dose of humour we are shining a spotlight on what self-care really is and reframing the way women look at it. 06 AUGUST 2021 ANDY PEEL JOINS SOUTHPAW AS SENIOR CREATIVE Southpaw have welcomed Andy Peel into their flourishing creative department as Senior Creative. The new hire answers the increased demand from clients for senior creativity and will help drive the future growth of the agency. 29 JUNE 2021 CONSCIOUS CONSUMER PART III - WHY OPERATION CLIMATE SAVE SHOULD BE MARKED URGENT FOR YOUR BRAND: Whether it’s Millennials with a conscience about where they spend their money, or radical Gen Z activists willing to skip school and protest about climate change, it adds up to one clear message. Brands must show real commitment to the planet: not just green-tinted smoke and mirrors. 20 MAY 2021 HOW META ADVERTISING MAY BE OUR SAVIOUR No matter where I see it, I’m always impressed by meta advertising. It could be on the side of a bus, a billboard, the pre-roll to a YouTube video or on TV. And it impresses me because I know it took brave creatives to come up with it, and even braver clients to buy it. But after being in the industry for three years, I find myself dying to see more of it. 13 MAY 2021 LONG VERSUS SHORT: IT'S TIME TO CALL A DRAW In the sparring match between logic & gut, brands should be aiming for a draw. The short term versus long term argument rumbles on. 2021 is the year where marketers should chase a smart balance of the two for the best outcomes. 10 MARCH 2021 12 BRAND ARCHETYPES Why should you use them to shape your brand story? Choosing the right archetype can help you build a relationship with your audience, giving them familiar characteristics they can connect with. It strengthens your brand positioning and gives people the shorthand they need to understand what your brand stands for. 29 JANUARY 2021 STORYTELLING At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. 18 DECEMBER 2020 MERRY CHRISTMAS FROM SOUTHPAW It’s been a challenging year, every person, every industry has been affected in some way by the pandemic. But there hasn’t been just one pandemic happening, there’s been two. We already know that COVID adversely affects those living in poverty, and with 1 in 5 in the UK living below the poverty line, it’s not something we could ignore. Lockdown and working restrictions has tipped more families over the brink, and those who may have never needed to rely on government support, charities or food banks, are finding themselves at the very heart of a huge societal disparity. 16 DECEMBER 2020 WHY BRANDS STILL NEED A GOOD STORY In our second Southpaw Zoom Panel of 2020 we explored the vast landscape that is brand storytelling. Our panel debates whether a compelling story can still cut through and if so, how to do it successfully. 03 DECEMBER 2020 Despite Chambord liqueur possessing lustrous visual appeal and delicious taste credentials, the brand needed to reconnect with consumers around the globe, driving awareness and educating on when and how to enjoy Chambord liqueur - not just as an occasional drink, but as a frequent choice. 30 NOVEMBER 2020 5 WAYS TO MAKE YOUR BRAND HEARD IN THE FACE OF AD RESTRICTIONS If someone had told you on New Year’s Eve what 2020 had in store, you might have asked them to ease up on the dystopian melodrama. But here we are in the midst of two pandemics: one Covid-19, the other obesity. Load more More from Southpaw: About See our work Hatch: Our incubator platform Southpaw Southpaw Communications Limited Creative Advertising Agency The Warehouse, Hill Street, Tunbridge Wells, Kent TN1 2BY Map Contact Us sayhello@southpawagency.com +44 (0) 1892 51 7777 New Business Enquiries laura.wood@southpawagency.com Privacy & Cookies Policy Terms | © Southpaw Communications Ltd. All rights reserved.