Why Anaplan Solutions Services and Support Resources Company Login Get a demo Connected Planning for Marketing Tie budgets to accurate marketing performance outcomes and assign resources to best impact the bottom line. Watch a demo Anaplan Live! 2021 is on-demand now Drive transformative outcomes Watch now Anaplan empowers marketing to make strategic plans to optimize budget allocation, spend visibility, and performance Link plans to outcomes with confidence Marketing leaders need to connect their financial planning process quickly and with clarity. Financial decisions need to be driven by marketing performance. Anaplan links revenue and audience engagement performance signals to help marketers determine where dollars are having the most impact in real time. Data-driven, dynamic, connected planning is essential to driving effective marketing in today’s constantly changing business environment. See Connected Planning Design your marketing plan with purpose Enable real-time collaboration across departments and functions Tie together marketing allocation, spend and performance to calculate revenue impact with Anaplan’s infinitely scalable hyperscale computing. Create models that predict potential ROI to improve forecast accuracy. Identify optimization areas by leveraging an integrated, dynamic signals set. Clearly identify marketing value and make orchestrated decisions by synchronizing plans with other business units. Read the white paper B2B Marketing: Uncover hidden learning Gain deeper insights and enhanced predictability Discover target accounts and priorities by connecting past performance with predictive insights and advanced forecast scenarios. Deliver learning breakthroughs with a rich analytic signals set, ad doc analytic tools and statistical capabilities. Shift decisions from reactive to proactive. Empower teams with relevant, real-time customer insights and buyer intent. Read the customer story Test bold ideas for new plans Continuous scenario modeling and forecasting Control the budget process with top-down planning, bottom-up spend tracking, and performance forecasting. Build effective plans by connecting sales results, marketing performance and finance signals to predict revenue impact. Deliver fast, accurate revenue forecasts and goals that fully align to corporate objectives. Read the customer story Execute with line-of-sight visibility and synchronized action Respond to disruption clearly and swiftly Dramatically decrease decision-making latency due to updating and navigating siloed work from various stakeholders. Always know where you stand—and where you need to go—with visual reporting that brings your signals to life from across your enterprise. Centralize marketing spend and performance to understand your business impact quickly. Pivot marketing plans quickly and with agility by staying in lockstep with other business areas. Anaplan gives us immediate insight into how trade promotions perform so we can optimize for efficiency and ROI. Tom Whittier, Director of Trade Marketing, Kemp’s Read the customer story Marketing performance resources LIVE DEMO Anaplan for Sales: Charting the path to revenue BLOG Anaplan+Adobe Experience Cloud: Closed-loop marketing transformation ANALYST REPORT 2021 Gartner® Market Guide for Cloud, Extended Planning and Analysis Solutions DATASHEET Enhance marketing performance to achieve operational excellence WHITE PAPER 5 steps to enhance marketing performance and achieve operational excellence DATASHEET Marketing Performance Management QUICK LINKS Why Anaplan Connected Planning Customer Stories Partners Pricing CPX Conference COVID-19 PLATFORM User Experience Intelligence Planning and Modeling Extensibility Enterprise Scale Security Predictive Insights SOLUTIONS Finance Sales Supply Chain HR and Workforce Marketing RESOURCES Resource Library Blog Live Events & Webinars Success Overview Community Documentation Knowledge Base Forums Contact Support COMPANY About us Leadership Newsroom Investor Center Careers UK Gender Pay Contact us English © 2021 Anaplan, Inc. All rights reserved. Privacy policy | Cookie Preferences | Terms of service