Client Login United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT INSIGHTS ORGANIC UPRISING IN THE LAST YEAR, 88% OF U.S. HOUSEHOLDS HAVE PURCHASED ORGANIC FOOD AND BEVERAGES. For many, organic has become a state of mind. In fact, 29% of Americans say organic claims influence their purchasing of food and beverage categories. Read More >> RADIO REACH The Hispanic and black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago. Read More >> POWERFUL PACKAGING In the wine category, where traditional media spending is low, a majority of 'advertising' happens at shelf. That's why having the right packaging is critical. Read More >> PROTEIN POWER When it comes to protein, animal protein from meat, such as chicken, beef, turkey, pork and seafood, ranks first among North Americans. Read More >> LATINA MEDIA MAVENS Marketers who seek to reach Latinas of different generations, should take note of the multiple mediums they use to get information and find entertainment. Read More >> PERSPECTIVES from Nielsen's leading voices COURTNEY JONES, VP, MULTICULTURAL GROWTH & STRATEGY WHERE DRUG STORES NEED TO INVEST Multicultural consumers outspend non-Hispanic whites at U.S. drug stores, and that’s key insight for retailers amid the current retail landscape. RATINGS ACADEMY LEARN ABOUT NIELSEN MEASUREMENT AND RATINGS Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings. REPORTS MUSIC 360 - 2017 HIGHLIGHTS Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media. AFRICAN-AMERICAN WOMEN: OUR SCIENCE, HER MAGIC This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic. Q1 2017 LOCAL WATCH REPORT: TV TRENDS IN OUR CITIES This edition of Nielsen’s Local Watch Report focuses on news consumption. Since 2015, news viewing has been on the rise and has only increased in 2017—but growth isn’t the only good news here. View More Reports >> SIGN UP FOR OUR NEWSLETTER NIELSEN NEWS AND INSIGHTS, DELIVERED WEEKLY TO YOUR INBOX. NEWSWIRE CATEGORY View All Blog Consumer Entertainment Global Innovation Media Mobile Online CONTENT TYPE Case Studies Newswire Reports Webinars