+49-(0)621-18038-0 (EUROPE) Newsroom Career EN DE Back to newsroom The diaper as an advertising medium Hygiene Oct 28, 2021 Petersaurach (Germany), October 28, 2021 – With digital printing on backsheet films, RKW is opening up completely new marketing and advertising opportunities for its customers in the hygiene industry. A newly designed system at the RKW plant in Petersaurach (Germany) now makes it possible to transfer highly individual, high-quality print images onto backsheet films not only in very high quantities via flexographic printing, as was previously the case, but also in very short runs. "In principle, it's like an office printer. Here, virtually any conceivable idea can be implemented in a short time from a digital template - be it a PDF, bitmap or similar formats," said Robert Koplin, Head of R&D and Application Engineering Hygiene at RKW. The system opens up previously unattainable flexibility in the variety of motifs. While two alternating motifs are currently common in a diaper bag, hundreds of different print images can be realized with digital printing technology. For manufacturers of baby diapers, for example, this opens up many opportunities for advertising and marketing campaigns. Next Olympic Games - why not print images of all disciplines? Soccer World Cup - pictures of the stadiums? There are virtually no limits to the imagination of branders here. This unique digital printing technology expresses RKW’s ability to innovate and to create added value to its customers worldwide. RKW customers were able to take an exclusive look at the first samples last week at Index 2021 in Geneva (Switzerland), and the response was very positive. For more information about RKW, please visit: www.rkw-group.com. Image Caption RKW can now design highly individual motifs using digital printing. The RKW Group The RKW Group is an independent, privately owned company headquartered in Mannheim, Germany and one of the world’s foremost manufacturers of excellent film solutions. RKW is the market leader in the areas of hygiene and agricultural films, films for the beverage industry and packaging for powdery goods. In addition, the company makes films and nonwovens for medical applications, for the chemical and converting industries as well as for the construction sector. RKW’s sustainable films enable its customers to improve the daily life of consumers all over the world. In the fiscal year 2020, RKW generated total sales of EUR 784 million. About 3,000 employees process 350,000 metric tons of plastic materials at 19 locations around the world. True to the corporate slogan “When excellence matters”, the company, which was founded in 1957, offers outstanding performance in terms of quality and service. Respect and reliability are the core values of RKW and form the basis of the company’s success. rkw-group.com | LinkedIn | XING | Facebook Press Contact RKW SE Stephan De Maria Media Relations Havellandstrasse 8 68309 Mannheim|Germany T +49-(0) 621 -18 038 139 Stephan.demaria@rkw-group.com Job Positions Contact Form Solutions Anti-lamination films & tubes Backsheets Bags Barrier films FFS films Films & laminates Greenhouse films Heavy shrink films Liners Multipack Nonwovens Pallet nets Paperlike films Perforated films Pouch films Roof underlayment Round bale films Round bale nets Silage films & bags Stretch hoods Technical films Quick Links Company Sustainability Career Newsroom Contact RKW SE Headquarters Havellandstraße 8 68309 Mannheim | Germany T +49 (0) 62 1-18 038-0 © 2021 RKW Group ∙ Legal notes & Disclaimer ∙ Privacy statement ∙ Change cookie settings ∙ Code of conduct ∙ Terms & Conditions Privacy Preference We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. Essential Statistics External Media Accept all Save Individual Privacy Preferences and options for withdrawal Cookie Details Privacy Policy Imprint