HOME ASSESSMENT SOLUTIONS WHY UNDERSCORE OUR PEOPLE INTELLIGENCE CONTACT CAREERS BLOG All Posts Digital Marketing Digital Trends KPIs Data Privacy Programmatic Advertising Martin L. Jones Sep 24 4 min A New Dawn for Paid Search: Responsive Search Ads POV On August 31, 2021 Google dropped the digital equivalent of a bombshell. The tech behemoth announced that, starting June 2022, it will... 76 views 0 comments Post not marked as liked Underscore May 27 2 min The impact of WebMD/Internet Brands acquisition of PulsePoint On April 29, 2021, PulsePoint, a leading healthcare DSP providing machine learning and efficient programmatic automation solutions,... 186 views 0 comments Post not marked as liked Underscore Apr 1 2 min Underscore Drove a 70% Increase in Rx Volume Underscore drove a 70% increase in patient prescriptions for a client using a programmatic platform that reaches health audiences. 108 views 0 comments Post not marked as liked Underscore Aug 12, 2020 4 min Why Should Healthcare and Pharma Seize Programmatic? (Podcast) With programmatic, pharma marketers have a golden opportunity if they are willing to navigate regulatory concerns. 86 views 0 comments Post not marked as liked Underscore Jul 21, 2020 4 min POV: What You Need to Know About the Facebook Boycott Is today's boycott of Facebook by major advertisers different than those of the past? You might be surprised... 139 views 0 comments Post not marked as liked Underscore Jun 15, 2020 2 min Google Advertiser Verification and Ad Update POV Advertisers will be required to go through a verification process by submitting business incorporation documents. 70 views 0 comments Post not marked as liked Underscore May 28, 2020 2 min Bet On Native Advertising I can remember my very first experience with native advertising. It was 2014 and my team was preparing for a media day event to introduce... 136 views 0 comments Post not marked as liked Underscore Apr 24, 2020 4 min Advertising During Unprecedented Times The impact of the pandemic on advertising is not equal. Brands that are want, rather than need-based, are feeling the impact more heavily. 109 views 0 comments 1 like. Post not marked as liked 1 Underscore Mar 16, 2020 3 min Underscore Opinion: Why the Shift to Private Marketplaces in Programmatic Advertising? The shift to private marketplaces is a sign of the continuing evolution of programmatic advertising. As advertisers look for more... 88 views 0 comments 1 like. Post not marked as liked 1 Underscore Mar 2, 2020 4 min Making Facebook Work for Pharma and Healthcare Is Facebook Advertising a Good Fit for Healthcare Brands? 315 views 0 comments 1 like. Post not marked as liked 1 Underscore Feb 19, 2020 2 min What You Need to Know about Digital Audio Advertising Digital Audio Advertising - An Opportunity Not to Be Missed. 93 views 0 comments 1 like. Post not marked as liked 1 Underscore Jan 30, 2020 2 min Is It Time for Healthcare & Pharma to Embrace Programmatic? The digital marketing landscape is constantly evolving and adding new capabilities. A perfect example of this is the rise of programmatic. 398 views 0 comments 1 like. Post not marked as liked 1 Underscore Jan 22, 2020 3 min Data Privacy and the Impact on Data Analysis Will the recent updates to privacy policy stop marketers from using data? And what does this mean for the pharmaceutical industry? 92 views 0 comments Post not marked as liked Underscore Jan 15, 2020 4 min Not All Engagements Are Created Equal We realize that it's not always just about the quantity of the engagement but the quality. Read how we help our clients reach their KPIs. 79 views 0 comments Post not marked as liked Underscore Jan 13, 2020 2 min eMarketer’s Ten Key Digital Trends For 2020 Our team explains the changes and outlook for the media landscape laid out by eMarketer’s digital trends for 2020. 99 views 0 comments 1 like. Post not marked as liked 1 Underscore Dec 17, 2019 2 min Physicians Are People Too! The emergence of millennials in the physicians' practice contributed to a rapid shift in their online behavior. 127 views 0 comments Post not marked as liked Underscore Mar 7, 2019 2 min Empathy In Our Industry Don’t treat me like a number. Don’t define me by my condition. Have a heart. These three things, expressed in a variety of ways, comprise... 50 views 0 comments Post not marked as liked Underscore Mar 7, 2019 2 min The Future of Blockchain and Digital Media At some point, your CEO is going to come to you, the CMO, and ask with a sense of confusion: “Are we really doing everything we can with... 35 views 0 comments Post not marked as liked Underscore Mar 7, 2019 2 min The Future of Marketing Strategies for Physicians There’s a massive shift occurring within the healthcare system. Today, physician teams are moving beyond the individual unit of patient... 38 views 0 comments Post not marked as liked Underscore Mar 7, 2019 2 min The Shifting Role of Print Print media has been around for decades and was once the primary source of advertising for marketers, especially in certain industries.... 28 views 0 comments Post not marked as liked PRIVACY POLICY