Toggle RED LOBSTER’S DATE NIGHT DEALS Recreating a Red Lobster date night experience indoors while Covid-19 lockdowns were in effect. Red Lobster Challenge Approach Execution COVID-19 has forced consumers to shift their behaviour and live their lives online. To cater to this new reality, Red Lobster decided to bring Date Nights to guests’ homes through a curated meal to go that features appetizers, mains, sides, and desserts for two. With our guests’ social feeds being flooded with competitive offers we had to do something unique to break through. And we needed to do it with practically no production and media budget and only 5 business days to turn it around. 2021 Publicis Canada.

Toggle FIRE HAPPENS FAST Publicis and Toronto Fire Services (TFS) in partnership with Toronto Community Housing Corporation (TCHC) teamed up to address the rising issue of cooking-related fires in TCHC buildings. City of Toronto / Toronto Fire Services Challenge Approach Execution Cooking is the #1 cause of apartment fires in Canada, with most of these incidents happening as a result of people simply not paying close enough attention during food preparation. This was especially true in Regent Park, or more specifically Toronto Fire Service Run Area 325, which saw more fires started from unattended cooking than any other area of Toronto. With many of those fires occurring in TCHC high-rise buildings. 2021 Publicis Canada.