SINGLE CUSTOMER VIEW TRANSFORMS ARGOS’ BUSINESS Q. How does Argos ensure data is at the heart of all its marketing and business decisions? A. By effectively leveraging the Single Customer View, built and hosted by Planning-inc WHAT’S THE STORY? Argos’ digital transformation into a leading multi-channel retailer is a well-known master class in a business recalibrating to meet changing customer needs. At the heart of this success story is their ability to use the huge amount of data they have at their disposal to inform decisions and relevant marketing messages across all channels. But how did they do it? WHAT WE DID We worked with Argos to develop an SCV that drives the business’ operational and marketing decisions. Initially we built and hosted a purely online SCV, matching together a huge amount of web browse, digital engagement and online transactions data. But the SCV has now evolved to bring in over 25 off- and online datasets to give Argos a full 360° view of customer behaviour. THE IMPACT Argos now has a full understanding of customer trends, engagement, value and behaviour, both on- and offline. This enterprise level SCV is the single source of truth for over 60 users across business intelligence, marketing and finance teams and has been used to drive targeting, personalisation and analytical solutions that have powered business growth. Next PREDICTIVE TARGETING BOOSTS M&S’ EMAIL RESPONSES BY 20% Contact Us Planning-inc Ltd, 90 Union Street, London, SE1 0NW contactus@planning-inc.co.uk +44 (0)20 3998 7310 Registered Office: 75 Bermondsey Street, London, SE1 3XF. Registered in England and Wales No 4118854. Copyright © 2021 Planning-inc. All rights reserved. Site Links What We Do Products Blog Who We Are Contact Careers Privacy Policy Cookie Policy Subscribe By entering your email address, you agree to receive the latest marketing and insights from Planning-inc. You can unsubscribe at any time. SIGN UP For information on how Planning-inc uses your personal details, please see our Privacy Policy. We use Analytical Cookies to enable us to collect anonymous information on how visitors use our website. This helps us to make improvements to the website content and navigation. If you Decline, we will not use Analytical Cookies to track how you use our website, but a single cookie will be used to remember your preference. Strictly Necessary cookies will still be used. For more information please see our Cookie Policy. Accept Decline