FEATURES SERVICES PRICING RESOURCES ABOUT LOGIN TRY IT NOW Terme di Saturnia uses email to increase bookings Located in the heart of Maremma Toscana, Terme di Saturnia Spa & Golf Resort is one of the most famous wellness facilities in the world. In addition to its thousand-year-old thermal spring, with waters reaching 37°C, Terme di Saturnia includes a 5-star hotel, the Aqualuce Restaurant and the gourmet Acquacotta with 1 Michelin Star, an award-winning spa as well as an 18-hole golf course. Terme di Saturnia Spa & Golf Resort is a member of The Leading Hotels of the World. 70 % Total openings + 37 % Bookings* + 23 % Turnover* 12 % Conversions from the email * Compared to the same period of 2016 Luisa Franci Web Marketing Coordinator, Terme di Saturnia MailUp is a great ally for our marketing activities. The flexibility and integration allows us to communicate with the entire database, divided into client types, in a way that is targeted and traceable. With the filters, we can customize all mailings and check their performance analytically. OBJECTIVES STRATEGY For 2017, Terme di Saturnia set itself the goal of increasing its rate of conversions into bookings, using the best times of the year, celebrations and holidays to encourage customers to stays at the establishment. Using email as the channel to drive the growth in conversions, Terme di Saturnia aimed to: Boost loyalty among existing customers Recover customers who only stayed once by offering an incentive (rewarding) Promote brand image and the range of services offered to prospective customers. Prior to creating the email campaign, three key activities were established: Analyzing customer behavior during the last holidays and occasions Determining the cluster of customers to engage in the Email Marketing strategy Converting the cluster into a mailing list. Results The two offers generated a 37.06% rise in bookings directed at the Booking Engine compared to the same period of 2016, and a 23.25% increase in turnover.Moreover, in the same period, cross-selling strategy direct conversions generated an increase in bookings of around 100%. Terme di Saturnia has analytically calculated that MailUp’s direct conversion value was 12%. Best Practices Integrate your systems (business intelligence, e-commerce, CRM) with the MailUp platform to share and automatically synchronize customer information. Determine the best moments of the year to create specific and dedicated offers, engaging segments of recipients who are increasingly receptive to such occasions. Launch email campaigns that guide the recipient through the path to conversion as smoothly and easily as possible. Discover MailUp's full potential. START YOUR TRIAL Sign up to our newsletter SIGN UP TO THE NEWSLETTER In need of assistance? Contacts Request a quote Features Email SMS Messaging Apps Ideal for Services Deliverability Suite Performance Suite Creativity Suite Training Suite Pricing Email and Messaging Apps SMS About us Contacts Customers Locations Social responsibility Investors GDPR Compliance MailUp® is a trademark by Growens S.p.A., VAT code no. IT01279550196. All rights reserved. Platform license agreementAnti-spam policyCookies & Privacy PolicyCookie preferences