Warren Moss My Blog – My View Search Main menu Skip to primary content Skip to secondary content Home About Warren Moss Contact TAG ARCHIVES: CLOSING Closing the deal – like a dog Posted on February 6, 2013 1 I love learning from other entrepreneurs. The other day, I learned a lesson from an entrepreneur that I have massive respect for. First, some context. Demographica and his company are in the early stages of doing some work together. We have a new product that he likes and he has a hugely successful business with some clients that our new product would connect to perfectly. Like all shrewd businessmen, he wanted to do his research as well as totally understand the structure and various applications of the new product – in order to do this, he needed conversation time with me. Over a period of 3 days, he called me 6 times, sent me 5 sms’s and we exchanged about 4 emails – that’s a total of 15 conversations in 3 days. Not for one second did I feel ‘hounded’ or ‘pestered’ by him – in fact, he made me feel that he genuinely wanted something to happen with this new product of ours and his authenticity and tenacity was something that I admired. Bottom line – he made me want to do business with him – because I felt that he genuinely believed in what Demographica and his company could do together. A few days later I asked him about his deal making style, and he introduced me to a concept that his company uses internally – it’s called ‘Dogfuck’. I googled ‘Dogfuck’ and you can imagine what it showed me. He explained to me that when a dog wants to mate, there is nothing that will stop that dog from mating. You can hold the dog back, you can push the dog away, but at the end of the day – the dog will mate! When they interview potential employees, there is a rating on the HR form whereby the interviewer rates the interviewee on a scale of 1-10 on his/her level of ‘Dogfuck’. The lesson here is clear – potential customers will knock you down, reject you and give you a million reasons why they wont meet you or buy your product or service – but the deal makers with a high rating on the ‘Dogfuck’ scale will eventually close the deal. Posted in Business Thoughts, Entrepreneurship, Inspiration | Tagged closing, entrepreneurship, lessons, sales | 1 Reply POPULAR POSTS The importance of prioritizing 4 Observations after a restructure 5 Lessons I learned in a restructure Closing the deal – like a dog About Warren Moss RECENT POSTS 3 lessons we’ve learned from The Demographica Awards CEOs should not play the odds 4 Observations after a restructure 5 Lessons I learned in a restructure You need to believe to sell RECENT COMMENTS Imaan on 5 Lessons I learned in a restructure Qaanita Brown-de Bruyn on You are the company you keep warrenmoss on 5 Lessons I learned in a restructure Mongezi on 5 Lessons I learned in a restructure tom on You need to believe to sell CATEGORIES Business Thoughts Entrepreneurship Inspiration Proudly powered by WordPress