What we do About us Success stories Media Contact So you’re not short of air Backstory GSK asked us to come up with a project to promote Chronic Obstructive Pulmonary Disease (COPD) and raise public awareness about it. Objective 1. Promote knowledge about COPD amongst the public at large. 2. Raise awareness about the importance of early diagnosis. 3. Comprehensive patient care on the part of professionals. 4. Targeted at: doctors, pharmacists and patients. Solution Taken Grupo SANED proposed a disease awareness campaign to raise the public profile of this little-known condition. Various actions were carried out, such as the printing of brochures, articles and reports in the magazines “El Médico” and “Aula de la Farmacia”, as well as a supplement in “El periódico de la Farmacia”. Various email marketing campaigns were run, addressed at primary care physicians and pharmacists. Deliverables and Materials Materials for Doctors and Health Decision Makers A supplement with the El Médico header featuring educational content A feature article in El Médico magazine Materials for Pharmacists A supplement with the Aula de la Farmacia header featuring educational content An educational article in Aula de la Farmacia Materials for Patients and Use at Consulting Rooms A brochure with general recommendations A brochure on recognising COPD symptoms A brochure for patients with a more advanced state of COPD Illustrated whiteboards. Explanatory material for consulting rooms Project Outcome The project’s success led Grupo SANED to begin work on a second part. About us Expertise and experience Team Corporate Social Responsibility Clients What we do Communication Audiovisuals Publishing Products Research Onsite Training Success stories airEPOC Asmachild Osteoredes Diabetes on the Road Legal Notice Cookies Policy Grupo SANED 2017 Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información. ACEPTAR