| CONTACTS | IT | EN WHO WE ARE CONSULTING SERVICES SECTORS EUROPEAN POLICIES CASE STUDY VVA COMMUNICATES Food and Beverage Marketing Strategies - Market Research - European Policies The food and beverage industry supply chain is changing rapidly and this leads to new challenges for all operators within the value chain: Change and regulatory uncertainty: strategic choices are guided by new requirements at European and national level, such as traceability, country of origin, public health and product safety, environmental regulations, corporate social responsibility, taxation, etc. .; Competitive pressure and margins: Retailers and distributors have modified their business models to better respond to growing competition and the increase in the prices of raw materials and inputs. Private labels, changes in the relationship with producers, loyalty and branding strategies to expand into markets with high added value are examples of a strategic response to economic pressure; Changes on the demand side: as the information capacity of end consumers increases, partly thanks to the use of the Internet, their expectations about the quality, origin, composition and production process of food products are increasing. This creates new markets linked to lifestyles and health trends - such as organic products, fitness, intolerances or allergies and new distribution channels such as e-commerce. VVA has managed numerous Marketing Strategy and European Policy projects and conducted multiple market research in the Food and Beverage sector. The Business Consulting area has gained numerous specific experiences in the Food and Beverage sector, with a particular focus on marketing strategies. It is therefore able to apply ad hoc methodologies to support: the development and implementation of a Marketing Plan: analysis of the market context and its quantification, positioning of the brand and of the products, SWOT analysis, definition of the critical success factors, drafting of the Marketing Plan including income statement and support the implementation of marketing strategies; the launch of new products: optimal definition of prices, analysis of the positioning through the use of market value curves and identification of the main differentiating elements, construction of the launch plan; la manutenzione del portafoglio brand/prodotti/clienti: analisi del portafoglio, prioritizzazione sulla base di peso del fatturato (analisi ABC), della performance in termini di marginalità e contribuzione, della crucialità sulla base di strategie di bundling/cross selling/completezza sistema d’offerta, fine tuning del portafoglio. L’area Ricerche di Mercato propone soluzioni personalizzate per il settore Alimentari e Bevande mirate a: Validare le componenti della copy strategy tramite approcci di Ricerche di Mercato quali-quantitativi: Fase pre: validazione delle alternative di comunicazione ed identificazione dell’ipotesi vincente tra le campagne proposte; Fase post: misurazione dell’efficacia di una comunicazione in termini di impatto, memorabilità, comprensione e livello di gradimento e coinvolgimento; Individuare i consumer insights per lo sviluppo di nuovi concept di prodotto e servizio sviluppando approcci metodologici di Ricerche di Mercato integrati; Comprendere il potenziale di ogni singolo aspetto del mix di un nuovo prodotto, concept - product – pack - name test, attraverso approcci metodologici bottom up e top down che forniscano una percezione «netta» dei singoli benefici funzionali di un nuovo prodotto; L’area Politiche europee opera in partnership con Arcadia International nel settore Agri Food per sviluppare soluzioni ad hoc: valutazione dell’impatto nuove normative: analisi della normativa in fase di approvazione, identificazione degli ambiti di impatto per l’azienda, studio economico per stimare l’impatto su costi e ricavi dell’azienda, ripensamento del processo per minimizzare il costo delle politiche europee; support for lobbying: analysis of the legislation in the approval phase, identification of the areas of impact for the company, economic study to estimate the impact on costs and revenues of the company, preparation of a detailed report to support lobbying activities, elaboration of alternative regulatory proposals supported by cost / benefit analyzes; Share this article on: Contacts Please enter your first and last name Please enter your email address Please enter your message Sectors ASSOCIATIONS POWER PHARMA AND HEALTH FINANCE INDUSTRY FASHION PUBLIC ADMINISTRATION RETAIL SPACE TLC TRANSPORTATION CASE STUDY Definition and elaboration of the Marketing Plan Development of an institutional advertising campaign See all case studies EVENTS & NEWS Italian excellence - the value of the IV range in the Italian and European market Confcooperative Reggio at a business innovation lesson with Salvio Vicari Creating value in wheat and gluten-free based bakery production chain VVA is now a member of Arcadia International ® Article | "Unilever off-Italy" See all events CONTACTS Milan , via Torino 61 - 20123 Tel: +39 02 72733.1 - Fax: +39 02 72733.350 Email: info@vva.it London , 22 Highbury Grove, N5 2EF London UK Tel: +44 560 3842717 Email: europeanpublicpolicy@vva.it Brussels , Avenue des Arts 10-11, 1210 Brussels Email: brussels@vva.it copyright 2015 - Valdani Vicari & Associati made by Il Duca // Creative Studio