QUICK CONTACT +49 911 9535-400 Sitemap Contact imprint search privacy HOME COMPANIES SOLUTIONS INSTRUMENTS CUSTOMERS PUBLICATIONS You are here: Home » Marketing Strategies in the Internet Age Marketing Strategies in the Internet Age On May 14, 2014, puls Marktforschung and the economic development of the district of Nürnberger Land invited local entrepreneurs to the Raiffeisenbank Altdorf-Feucht in Altdorf on the subject of "Marketing strategies in the Internet age" . The pace of digital change in many markets is set by those who pay our salaries: the customers. More enlightened than ever, they are looking for useful information, solutions and entertainment in the Internet age. What does not respond spontaneously is clicked away. Since aggressive sales (push) work less and less, brands with a future are relying on attraction. They animate their customers and know exactly which services they have to offer digitally and in real life in order to make an attractive difference. In order to use this paradigm shift as an opportunity, questions that are decisive for success must be answered: • Customer 3.0: How are the information behavior and the demands of the customer changing? What is it that fascinates him? What not (anymore)? • Marketing 3.0: What do marketing strategies look like in practice in the Internet age? What are do's and don'ts? Reinhard Pallasch from the Raiffeisenbank Altdorf-Feucht, Bernd Hölzel from the District Office Nürnberger Land and Dr. Weßner from puls Marktforschung welcomed the numerous entrepreneurs in the historic event rooms of the Raiffeisenbank branch in Altdorf. The guests expected tangible practical examples from which companies across all industries could learn. It gave a lecture Dr. Konrad Weßner , puls Marktforschung GmbH "Customer 3.0 - Marketing 3.0" and Jürgen Putzer , Creation Gross GmbH & Co. KG " Brand Development ". This was followed by the panel discussion "Best Practice from Retail" with Barbara Berthold-Schrott from "Der SchokoLaden", Pia Hoffmann from Marigold and Wolfgang Louzil from Edeka-Louzil. Frank Richartz from the District Office Nürnberger Land handing over the speakers' presents. At the end there was the opportunity to exchange experiences and network with a small snack. Learning: retailers who are transforming themselves into adventure retailers have every chance in the Internet age! The lecture by Dr. Weßner "Customer 3.0 - Marketing 3.0" can be found here.