VOLKSWAGEN SEAT SKODA COMMERCIAL VEHICLES Home News and Events SEAT Ateca at the cinema for the first time with "The hidden color of things" SEAT ATECA AT THE CINEMA FOR THE FIRST TIME WITH "THE HIDDEN COLOR OF THINGS" / The first SEAT SUV on stage on the big screen / Starring with the actors Valeria Golino and Adriano Giannini / Preview at the 74th Venice International Film Festival Milan / Verona, 7/9/2017 - Thanks to the collaboration between the Spanish car manufacturer and Lumière & Co., the SEAT Ateca will be staged in the film "The hidden color of things" , the new opera directed by Silvio Soldini and starring Valeria Golino, Adriano Giannini, Arianna Scommegna, Laura Adriani, Anna Ferzetti, Andrea Pennacchi, Beniamino Marcone, Mattia Sbragia and Valentina Carnelutti, with the friendly participation of Roberto De Francesco and Giuseppe Cederna. The partnership with the Barcelona manufacturer, assisted by Camelot, has guaranteed SEAT and Ateca a very important role in a recognized film of Cultural Interest. The story, told with the delicacy that characterizes the direction of Silvio Soldini, immediately conquered the new SEAT SUV: the Ateca has thus become a decisive element in the relationship between the two protagonists, as well as the storyteller of the plot. The natural integration of the Ateca into the narrative made the design and technology of the car the protagonists of numerous scenes in the film. Vincenzo Vavalà, Marketing Director of SEAT Italia, said to himself“Satisfied with the collaboration that made Ateca the protagonist of Soldini's new work. When we examined the possible communication activities of our new SUV, which represented the important entry into a new market segment for SEAT, we were immediately convinced that the Ateca perfectly met the needs of the film script, thus adhering to the proposal. of partnership with Lumière & Co. with extreme enthusiasm " . The film, produced by Lumière & Co. with Rai Cinema, Ventura Film, RSI Swiss Radiotelevision / SRG SSR, will be premiered during the 74th Venice International Film Festival and will be released in cinemas on 8 September 2017, distributed by Videa . Synopsis Teo (Adriano Giannini) is a man on the run. From his past, from the family of origin, from the beds of the women he spends the night with and from which he slips out at the first light of day, from responsibilities. Work is the only thing he truly loves, he is "creative" for an advertising agency and never disconnects, tablets and cell phones keep him in constant and compulsive connection with the world. Emma (Valeria Golino) lost her sight at sixteen, but she didn't let her life plunge into darkness. Or rather, he caught her on the fly, fought with her handicap and accepted it with the knowledge that every day is a battle. She is an osteopath and goes around the city with her white cane, autonomous and determined. She has recently separated from her husband and Teo, brilliant and light-hearted, seems to be the right person to indulge in a distraction. For Teo, on the other hand, everything is born for fun and for a bet, Emma is different from all the women he has met so far and is attracted and afraid of her world. A breath of lightness surprises them, but that floating in joy abruptly ends. Everyone goes back to their own life, but nothing will ever be the same again. Autocity BAT Via Trani, 324 - Barletta Tel. 0883 341911 info@autocitybat.it Subscribe to the newsletter Autocity BAT Barletta - Via Trani, 324 Tel. 0883 341911 Contacts and information via e-mail to info@autocitybat.it VAT number 07476100727