About us Citycon in brief Strategy, targets and values Urban crosspoints Retail trends Our management Our history Careers Contact Shopping Centres Development projects Gift cards Leasing Sustainability Citycon and sustainability Environment People Community and companionship Code of conduct Reporting Contact Investors Citycon as an investment Share information Shareholders Credit facilities Corporate governance Reports and presentations Investor calendar Investor relations Newsroom Brochures and videos Image bank Media contacts House rules for social media Search form Search this site en fi sv no Citycon in brief Strategy, targets and values Urban crosspoints Retail trends Our management Board of Directors Corporate Management Committee Our history Careers Contact Directions to Iso Omena office Major trends shaping shopping centres Citycon recognises four major trends that are likely to shape future of shopping centres: urbanisation, modern consumer, multichannel approach and sustainable development.These trends pose also some challenges for us. Retail trend URBAN GROWTH Growth of cities and increased density of urban areas: demand for proximity Nordic capitals are the fastest growing cities in Europe Increased reliance on public transportation: car losing its role as a necessity Changing demographics: ageing population, smaller and single-person households → Increasingly important role of location: growing need for easily accessible services → By 2040, the population in the Oslo region is estimated to grow by 30% Citycon's response: Focus on shopping centres: In urban locations with strong population growth Dominant in their catchment areas Constantly improving portfolio quality: Divesting non-urban, smaller properties and developing and expanding core properties 70% of the portfolio in capital areas 100% linked to public transportation Retail trend MODERN CONSUMER More than shopping: searching for a social experience People are looking for daily services, fashion, food, entertainment and culture in a single place Increased demand for: Quality F&B (food and beverage) offering Leisure activities in connection with restaurants and stores Integrated public services A meeting place for the community Modern, attractive atmosphere Services 24/7 Citycon's response: Focus on multifunctional shopping centres combining daily needs, shopping and entertainment Developing and incresing Amount of non-retail services The food and beverage offering, (e.g. M.E.E.T. concept) Share of leisure and entertainment, e.g.: 31 gyms in Citycon's shopping centres Retail trend MULTICHANNEL APPROACH Combining online services and physical stores has become the norm Demand for tailored and personalised information → Utilising customer data to understand customer needs, preferences and behaviour Consumers increasingly price and quality conscious, searching for information from many sources Citycon's response: Loyalty building and personalisation by shopping centre apps, gift cards and digital dialogue with customers and tenants Launch of active digital community and loyalty programme Active Cityconmunity in social media Focus on complying with increasing privacy requirements and transparent dialogue with customers >30 online pick-up points Over 31,000 subscribers to Iso Omena's community app since launch in September 2016 24 mobile apps - in largest centres Retail trend SUSTAINABLE DEVELOPMENT Higher requirements for transparency and sustainable business conduct Increased energy efficiency and stricter environmental requirements for properties Engaging with local communities to create positive social value Sustainable innovations providing new opportunities and operational efficiencies 2/3 of global consumers say they are willing to pay more for sustainable brands Source: Nielsen N.V. survey, 2015. Citycon's response: Sustainable business model that is reflected in e.g. Majority of shopping centres BREEAM In-Use certified Investments in sustainable energy: solar, geothermal and hydropower Business Code of Conduct included in all new lease agreements Continuous stakeholder dialogue 6% Improved energy efficiency (kWh/sq.m.) since 2014 CHALLENGES Responding to rapidly changing consumer preferences and the digital landscape Attracting visitors to shopping centres and increasing dwell time Preparing for low carbon economy requirements Securing urban planning and zoning to favor urban locations instead of non-sustainable establishments out of the city Share facebook linkedin twitter Main menu About us Citycon in brief Strategy, targets and values Urban crosspoints Retail trends Our management Our history Careers Contact Shopping Centres Leasing Sustainability Investors Newsroom Contacts Citycon Group Leasing Investor Relations Media FacebookLinkedinCitycon Group Enriching urban crosspoints Legal Notice Citycon About us Citycon in brief Strategy, targets and values Urban crosspoints Retail trends Our management Board of Directors Corporate Management Committee Our history Careers Contact Directions to Iso Omena office Shopping Centres Development projects Gift cards Leasing Sustainability Citycon and sustainability Strategy and objectives Creating value Sustainability management Materiality assessment Stakeholders Recognitions Environment Climate Change Environmental Certifications People Looking for a job? 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