About RMB Who are we ? Partners Press Releases Jobs Contact us Our tools Hero Mayaweb Media Library Our supports Television Radio Digital Our offers News Spot offers Non-spot offers Terms and trade policies Our studies News FACT studies Studies & Barometers Reading Corner Our events News Menu Login Maya Login Hero Fr nl News News See all news RMB and TargetSpot join forces in digital audio advertising 06/29/2017 RMB takes a new step in the marketing of digital audio spaces! Our agency has just concluded a partnership with the Radionomy group and its TargetSpot agency. This agreement allows advertisers and media agencies to target a new category of listeners. Digital audio is increasingly establishing itself as a medium to be integrated into advertising plans. According to the RMB Marketing MediaXperience study, 12% of Belgians listen to audio content via the internet every day. Among 15-24 year olds, the daily reach climbs to 16%. Based on this observation, RMB intends to promote the marketing of digital audio audiences in Belgium. It is in this context that the association with Radionomy and its TargetSpot agency is part. Radionomy and TargetSpot are two major digital audio players. With Radionomy, Internet users create their own online radio station. To date, the platform brings together 15,000 webradios. Commercial representative of Radionomy, TargetSpot is also the online audio agency for more than 75,000 radios streamed by the proprietary tool of Radionomy "Shoutcast", Radio France and Skyrock. A partir de ce 01/07/2017, RMB reprend la totalité de l’inventaire de TargetSpot en régie. L’accord entre RMB et Radionomy/TargetSpot couvre l’audience située en Belgique (audience au départ des IP belges). Au plan technique, RMB utilisera désormais la solution d’adserving de TargetSpot pour l’ensemble de son offre audio. RMB propose une première offre commerciale, constituée de pré-rolls et de mid-rolls, avec certaines possibilités de ciblage. En vente directe, comme de coutume, les annonceurs et les agences média pourront mener des campagnes nationales sur-mesure. Ils auront aussi le choix entre 4 premiers packages pré-formatés. Cette offre se déploiera dans les prochaines semaines. L’achat programmatique sera également bientôt possible. The TargetSpot inventory, now managed by RMB, amounts to 15 million impressions per month , pre-rolls and mid-rolls combined. Want to know more about the RMB offer? Click here ! For any additional questions, please contact: Antonine Seynaeve, Sales Director ( a.seynaeve@rmb.be ) Pascal Fontaine, BU Digital Director ( p.fontaine@rmb.be ) Return About us TargetSpot Focus RMB copyright Hurry Contact by DAS MUSE