Comunicazione interna Establish a dialogue that makes people happy The challenge Show your company’s uniqueness, motivating employees and attracting talent. Our solution We can help you devise your business’s internal communication strategy by assessing its values, optimising communication flow, organising employee engagement activities, and defining the storytelling that attracts new talent. Would you like to hear some examples? Lavazza tell international trade about the beauty of Italian harmony For the relaunch of the Classic blends (miscele classiche) on the food service channel, Lavazza asked us to think of events and toolkits for the international sales force, that could fully convey the beauty of Italian harmony hidden in every cup of coffee. When dealing with internal communication, we set ourselves the goal to get businesses involved in the product storytelling, as we believe that highly skilled professionals, when they feel emotionally draw in, can become Brand Ambassadors. Lavazza is a harmonious mix of pleasure, tradition, and Italianness: a perfect balance, which we decided to couple with Italian music. After being selected, mixed, and revisited from a modern perspective, Italian music becomes the leitmotif of the entire project – from the naming and logo, Harmonious Mix, to the business’s prestigious communication campaign and corporate events. And that is how the sales folder becomes an incredible record collection: each album is used to introduce a coffee blend, which is paired with a song from a specially made Spotify playlist. The trade presentation meeting thus becomes an exhibition, a display of music and flavours, where coffee blends and vinyl records become works of art. Can you use playful communication in commercial and technical training? At Proxima, we firmly believe you can. For BTicino we built a gaming platform which is designed to meet educational needs, stimulate professional growth, and prompt contact between the company and its sales force. Challenge Play & Learn: an e-learning platform where training is symbolically represented as different sports and unfolds as challenges, checkpoints, scores, and different levels. Be the next step. Let’s talk Solutions Method Identity Contacts Linkedin Italiano © 2021 Proxima Spa P. IVA 01763860366 Privacy & cookie policy