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Power Voice of Experience to work for industries worldwide Ratings & Awards Verified product and service ratings from consumers like you. Tracking the repercussions of Volkswagen scandal CNBC September 23, 2015 CNBC Dave Sargent, VP of global automotive research at J.D. Power discusses the various repercussions behind the Volkswagen scandal. Read More Drivers aren't interested in all those high-tech features CNBC August 25, 2015 CNBC As automakers race to add the latest technologies to vehicles, a new study has found that most drivers aren't using these high-tech features in the first place. According to J.D. Power's Driver Interactive Vehicle Experience (DrIVE) Report, released Tuesday, 1 out of every 5 new vehicle owners has never used half of the 33 technology features measured by the annual survey. Read More Tech is a key for new-car marketing, study says Automotive News July 30, 2015 Automotive News Targeting techies is an important marketing strategy for automakers, according to a study released today by J.D. Power. The company’s 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle’s latest technology as a reason for purchasing. 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