Home Who we are Solutions News Global Sites eng eng ADVERTISING CAMPAIGNS The strength of advertising is synthesis. A visual, a headline, a body copy. We choose the little to communicate the much: who we are, what happened to us, what we do, what is new. It is a commitment for everyone: for us, thought, resources, exposure. For you I listen, understand and hopefully interest. Therefore, it is better to be honest and not disguise yourself; the graphics change and the words change, but the image to be transmitted is only one. Year 2012/2013 - "Beta 80 Group. A story to tell" Multi-subject corporate communication campaign. People make the company big, in Italy and abroad. Pietro, Barbara, Daniele, Oscar and Daniele tell it, with three films presented by as many posters. "I want you so", "The border man", and "Great!". The history of Beta 80 Group is made up of its people, actors and interpreters of a plot that has been developing for more than twenty-five years. Art: Maurizio Morlacchi Copy: Francesco Marchitti 2009 - "Everyone has a great business in their heart" Institutional communication campaign. If the company got big, it was a big one. Even more so if, as the bodycopy recalls, "Beta 80 Group remains faithful to its culture and its development criteria: constant dialogue with customers, passion for concreteness and a sense of results". For this reason, "helping companies to be great" is truly a great undertaking. Art: Maurizio Morlacchi Copy: Francesco Marchitti Year 2008 - "If you are not satisfied, change partners." Campagna di comunicazione istituzionale multi-soggetto. Scegliere un partner vuol dire condividere gli obiettivi e raggiungerli insieme. Forte di codici tecnologici ormai acquisiti, Beta 80 Group vuole sempre più parlare il linguaggio dei propri clienti, accompagnandoli verso i loro traguardi e rispettando le loro necessità. "Beta 80 Group vi aspetta a braccia aperte". "Beta80 Group è sempre con voi". Continua l'effetto di immediatezza e semplicità espressiva proprio del comic. Beta 80 Group c'è e si propone come partner: affidabile, presente, concreto. Art: Maurizio Morlacchi Copy: Alessandro Borgomaneri Anno 2006 - Guarda guarda... cosa facciamo La campagna di prodotto del 2006 prosegue il concept del 2005, che ha avuto molto seguito presso il pubblico. In quegli anni la comunicazione pubblicitaria nel settore ICT faceva largo uso di effetti Photoshop e creava pagine sature di richiami. Beta 80 Group continua invece con l'essenzialità del suo cartoon. Lo sguardo degli "occhietti" si posa questa volta sui prodotti. Le piattaforme software proprietarie Beta 80 Group sono al centro della comunicazione. Il prodotto MAUT, antesignano di Stockager®, e il software emma - emergency management sono lo spunto per creare le headline. Art: Maurizio Morlacchi Copy: Alessandro Borgomaneri Anno 2005 - "Guarda guarda." Inside the infinity sign in the Beta 80 Group symbol, a pair of "eyes" appear. A curious look, a little surprised and a little inquiring. "Look look": the headline confirms it. And in fact it is a surprise: almost twenty years after its birth, Beta 80 has discovered that it knows how to do, build and accompany customers, to develop cultural models. The charm and the wonder of being a company also reminds us of the body copy. "And we are even more amazed when reality exceeds expectations." Art: Maurizio Morlacchi Copy: Alessandro Borgomaneri ARTICLES L'ARENA.IT - LA BOMBA DEFROSTED IN VERONA. IN THE CENTRAL STATION AN INNOVATIVE TOUCH TABLE IL QUADERNO.IT - THE IX EDITION OF "BEST PRACTICE FOR INNOVATION" BEGINS list SUCCESS STORY d'AMICO NAVIGAZIONE : Consulting and implementation of a Service Desk project BRIX DISTRIBUTION : Monitor the economic and financial performance of a network of supermarkets list PRESS RELEASES September 3, 2013 Beta 80 Group founds Beta 80 do Brasil in Sao Paulo list EVENTS June 6, 2015 AGILE AND DEVOPS: YES, WE CAN CHANGE - FREE SEMINAR IN MILAN ON 25/6 read NEWS June 20, 2016 BETA 80 GROUP IS AVAYA'S "NEW PARTNER OF THE YEAR 2016" list Copyright @ 2010 Beta 80 Group - VAT and CF 12960360159 - credits