THE BRAND PRODUCTS & CARE NEWS CONTACT FRENCH SCIENTIFIC RESEARCH IN THE WORLD OF BEAUTY THE BEAUTY MARKET The beauty market has always been linked to the very nature of women. But women, undoubtedly, have changed a lot in recent years and their needs have changed. We were thus able to highlight a few salient points that show the evolution of new consumers, regardless of the country in which they live. CERTAIN RESULTS Tired of cosmetics that are sometimes too simplistic, modern women are now looking for more personalized care, certainty of results, in particular for difficult skin problems. LA PROMESSE MÉDICALE L'ouverture du monde médical (injections de Botox, injection de collagène, lifting chirurgical, etc.) laisse entrevoir l'arrivée de nouvelles méthodes de soins et la femme veut pouvoir en bénéficier. Elle veut donc des soins de haute technologie. LE RECUL DE L'ÂGE Les limites de l'âge ont reculé. En effet, La femme mature, passé un cap d'âge, ressent souvent un second souffle et démontre un dynamisme parfois surprenant. Par contre sa peau, sujette à des modifications de son métabolisme, a évolué. Cette femme veut donc des soins qui lui soient adaptés. CARING FOR YOUR BODY IMAGE Social pressure on body image has grown. In society, women show themselves to be free and the image that they reflect of themselves is therefore important. In the world of work, women have taken on a growing role and they must pay attention to the image they give of themselves in the company. The modern woman therefore wants to heal her body and asks for care providing visible results. © 2004-2018 Ericson Laboratory | Powered by Nethome.be |