Hammer & Hanborg Karriere For kunder Executive Academy Aktuelt Blogg Om oss På svenska In English Hjelp/Support Mine sider Logg inn Start Academy Nordic Executive Survey Nordic Executive Survey 2013 Kommunikatøren 2015 Kommunikatøren 2015 – Den digitale transformasjonen Norges beste på Twitter 2014 Resultater Vinnere 2013 Årets vinnere Resultater 2012 2011 Nordic Executive Survey Nordic Executive Survey 2014 Nordic Executive Survey 2013 Kompetanseutvikling Own The Future Hammer & Hanborg i Almedalen Nordic Executive Survey 2013 Hvordan ser de nordiske markeds- og kommunikasjonssjefene på sin arbeidssituasjon, i hvilket land har man høyest status og tjener mest, og hva mener de om den kommunikative kompetansen i ledelsen? Det kan du lese mer om her, hvor vi presenterer resultatene fra Nordic Executive Survey 2013. Undersøkelsen ble gjennomført og presenteres på engelsk. Read the report (pdf). About the survey The aim with this survey is to focus on the work situation for Nordic marketing and communication executives and to study the role of marketing and communication in the Nordic countries. The survey is conducted by Hammer & Hanborg in cooperation with the marketing associations Markedsføringsføreningen in Oslo (Norway), MARK (Finland) and Huset Markedsføring (Denmark). About the respondents In total, 1159 Nordic marketing and communication executives responded. 37% are Danish, 33% Swedish, 19% Norwegian, 8% Finnish and 3% stated they have another nationality. Well-paid Danes, highly-educated Norwegians, global Finns and CEO-aspiring Swedes The survey shows that there are mostly similarities between the Nordic countries. But the countries differ at some points: Big data and social media has made communication more important A majority of the respondents in all countries states that the importance of marketing (60%) and communication (70%) has increased in their organizations during the past 5 years. The same is true for marketing and communication in general, where 68% agrees that communication has become more important and 45% that marketing has become more important. The respondents mention social media as one of the reasons for the increased importance. Good communication and dialogue is now something that is expected. The ability to measure marketing and communication efforts has also contributed. Many companies now see marketing and communication as a way to engage, motivate and drive change that creates value for the company. Communication integrates with other disciplines ”Whatever job, communication as a skill is always wanted” A majority of the respondents says that both marketing (68%) and communications (77%) has become more important for other disciplines in the organization. Business development IT, HR, R&D and Finance are mentioned as areas where marketing and communications are important today. Lack of competence in top management 50% of the respondents says that there is a high level of marketing and communication skills in the management team of their organization. But there is room for improvement as one respondent states: “All leaders are expected to be great communicators today”. Read more of the result in this report (pdf). Feel free to share the results but please refer to Nordic Executive Survey, Hammer & Hanborg. Del: e-post Twitter Facebook LinkedIn Blogginnlegg How to organize for digital succsess Kommunikatøren 2015 Ledig stilling Digital rådgiver, Oslo Kontakt oss Stockholm Riddargatan 7A Box 5446 114 84 Stockholm Tlf. +46 84 59 03 50 E-post Malmø Johan Banérs Gata 17A 254 40 Helsingborg Malmø Tlf. +46 40 37 03 70 E-post Gøteborg Götabergsgatan 18 411 34 Gøteborg Tlf. +46 31 16 05 61 E-post Oslo Dronning Eufemias gate 14 0191 Oslo Tlf. 22 44 33 00 E-post Hammer & Hanborg i siffer 50 % av de som har svart på Nordic Executive Survey 2013 sier at det mangler kommunikativ kompetanse i ledelsen Besøk oss også på YouTube Facebook Twitter LinkedIn Utvalg av ledige stillinger Spesialist Prosjektleder med markedsansvar Lavenergiprogrammet 15.09.16 Kommunikasjonsrådgiver Nordea 15.09.01 Flere ledige stillinger