Houdini Men Women Kids About Us Sustainability Retailers Checkout0 HomeAbout We are Houdini We are Houdini, a Swedish company founded in 1993. Our products rock. Both in terms of performance and the way they help you perform. Are we the biggest sports brand? Not even close. We don’t aim to be, we only aim to be the best. In the early 90’s we were the first company to develop performance underwear in stretch fleece. While on a skiing and climbing road trip in New Zeeland we discovered stretch fleece, a, at the time, revolutionary fabric and started developing products in accordance with ours and our friends needs and desires. Products that except for keeping us warm and dry provide exceptional freedom of movement, progressive styling and the possibility to pack lighter carry less and go further. Since then we have developed the range into a complete line of Core Comfort performance products including underwear, base layers, insulation and shells. Our progressive approach to performance, style and sustainability is unmistakable. Houdini is the brand of choice among Scandinavia’s core athletes and high-end retailers. The products are worn for their aesthetic values, just as often as for their level of performance. Today a substantial part of the range is made from recycled or renewable fibers, an even greater proportion is fully recyclable or biodegradable. Join us in our vision to provide addictive products to playful and proud “Houdiniacs” worldwide and inspire people to lead a healthier and happier lifestyle on a living planet, for us and future generations. Contact us Houdini Sportswear Finnboda Varvsväg 16 131 72 Nacka Sweden +46 (0)8 557 746 40 info@houdinisportswear.com Sales +46 (0)8 557 746 40 order@houdinisportswear.com Marketing Department +46 (0)8 557 746 40 Design/Production +46 (0)8 557 746 40 Webshop +46 (0)8 557 746 59 webshop@houdinisportswear.com Houdini Shop Stockholm +46 (0)8 30 20 60 Norrlandsgatan 12 Stockholm, Sweden Houdini Shop Täby +46 (0)8-758 30 40 Täby Centrum Stockholm, Sweden Houdini Shop Göteborg +46 (0)31-16 15 00 Magasinsgatan 22 Göteborg, Sweden Houdini Pop-up Shop Åre +46 (0)647-66 50 50 Årevägen 78, Åre torg Åre, Sweden Houdini Outlet +46 (0)8 760 10 45 Barkaby Quality Outlet Flyginfarten 4 Stockholm, Sweden Austria Agentur - Gerald Wingert Brandnerberg 1 4812 Pinsdorf Austria Phone: +43 664 2253377 E-mail: wingert@aon.at Germany E.Tremmel Marketing GmbH Blütenweg 48 88214 Ravensburg Germany Phone: +49 751 6527 433 E-mail: eugenietremmel@et-marketing.com edgartremmel@et-marketing.com Agentur straub Hans-Peter Straub Am Sandtorkai 3 (5. Boden) 20457 Hamburg Germany Phone: +49 172 9113 375 E-mail: mail@straub247.de Agentur Saile Showroom Sindelfingen (Termin nach Vereinbarung) HdK 2 1.Etage Mahdentalstr. 110 71065 Sindelfingen Phone: +49 175 268 57 55 E-mail: frank.saile@agentur-saile.de www.agentur-saile.de Japan Fullmarks 1-101-1 Sakuragi-cho Naka-ku Yokohama Kanagawa Japan 231-0062 Japan Phone: +81 (0)45 228 9901 E-mail: waka@full-marks.com www.full-marks.com Norway Houdini Norway Haslevn 15E, OSLO, Norway Phone: +47 32 06 19 66 E-mail: anna.andreasson@houdinisportswear.com Josef.Nystrom@houdinisportswear.com South Korea CNK Company 2nd Floor No. 43, Wonnam-dong Jongno-gu 110-450 Seoul South Korea Phone: +82 2 747 0622 E-mail: ckpark@cnkco.kr Switzerland CASOAR AS International Distribution Au Vergnolet - CP 4 1070 Puidoux - Switzerland Phone: +41 (0)21 925 20 80 E-mail: info@casoar.com www.casoar.com France ELEVEN OUTDOOR 325, route de Valparc 74330 POISY France Phone: +33 (0)4 50 60 30 40 E-mail: bruno@eleven-outdoor.fr www.eleven-outdoor.fr Friends Check out what our friends have recommended! Customer Service Shipping & Delivery Returns & Exchange Wash and Care Size Guide About Us Our Story Awards & recognition Work for us Our Stores Contact us Press room Sustainability Focus on recycling Design philosophy Suppliers and Production Rent a Shell Washing instruction News #paywithpowder Houdini Sportswear and Albaeco initiate first ever corporate Planetary Boundaries Assessment How to make sustainable shell layers Houdini phases out fluorocarbons A surfer’s suitcase