HOME ABOUT US SERVICES CASE STUDIES PRESS CONTACT Case Studies READ ABOUT OUR SUCCESSES! Campaign Advising A Balkan country faced a national referendum over membership in two major international institutions. We were part of a multinational advising team for the YES campaign, which included the national government, allied political parties, and NGOs/civil society organizations. On the ground for the final month of the campaign, we advised the highest levels of the campaign on overall strategy, digital campaigning and engagement, coalition building, and lead the quantitative research phase (focus group studies) during the home stretch of the campaign. Main challenges of the campaign included: Increasing national awareness of and enthusiasm for the referendum; Crafting messages to help citizens understand a complex international agreement; Building a cross-party digital campaign. On election day, over 90% of the Balkan country’s citizens voted in support of the initiative, which was subsequently confirmed by a parliamentary vote. Election Study Trip to Ohio A European public affairs firm wanted to bring ten of its clients on a week-long trip to the United States to study the 2018 midterm elections. The client’s goal was to learn about new campaigning strategies and tactics, and have its clients appreciate the same. The client retained Arkedis Strategies to plan a three day itinerary to meet with political consultants, journalists, union representatives, elected officials and to attend political rallies - with Joe Biden and Donald Trump - across northern Ohio. Further, the group spent half a day in Pittsburgh, and two full days in Washington, DC. The group achieved its goal an is current planning for a similar trip with Arkedis Strategies in 2020. Digital Strategy Worried that traditional advertising and email contact were insufficient strategies during the 2019 EU elections, a labor union in a Scandinavian country wanted new avenues to communicate with its membership about the importance of voting for its preferred candidate from the national Social Democratic Party. The union viewed this election as a particularly important test of its message and values against the local right-wing nationalist party that has been making inroads among the union’s membership. We built a strategy to communicate with the union’s membership through programmatic advertising, a data-driven, audience-first online advertising technique that serves ads across the internet beyond social media. The union gave us a list of approximately 25 factory locations where it believed it could gain votes. We geo-fenced the factories, delivering ads to union members while at work, and served ads to the adjoining population centers where workers lived. The three-week campaign delivered three versions of a video advertisement in support of the candidate – in 6-second, 15-second, and 30-second non-skippable pre-roll – which were supplemented by a variety of display banner advertisements. delivered over 1.8 million impressions, including more than 247,000 video views. The video completion rate was over 82 percent, well above the gold-standard completion rate of 60 percent. In other words, it was clear that the videos were well-targeting, well-produced, and having an impact. The candidate was elected to the European Parliament. Powered by Squarespace.