HOMEDUNE LONDON: 98% INCREASE IN ONLINE REVENUE THROUGH PAID SEARCH DUNE LONDON: 98% INCREASE IN ONLINE REVENUE THROUGH PAID SEARCH Mediaworks accelerated online revenues for the high-quality footwear and fashion brand by increasing brand visibility and executing a full-funnel strategy that targeted customers with the greatest probability to convert by season, category, and audience type. DATA ANALYTICS MODELLING PAID ADVERTISING MEASUREMENT & REPORTING GROWTH 98% Increase in revenue EFFICIENCY 11% Decrease in cost per conversion ENGAGEMENT 150% Increase in online traffic Building strategies that perform during competitive seasonal periods, like Black Friday, and can shift to convert during quieter periods such as national lockdowns has been key to achieving long-term growth in a competitive online footwear market. Mediaworks developed an innovative, data-led paid marketing strategy for Dune London. This included the introduction of social media campaigns to increase awareness in new audience groups, Product Listing Advertisements (PLAs), smart bidding, and custom-based intent remarketing programmes, targeting those customers identified as most likely to convert within each of their target categories. A key factor in the strategy was the restructure Dunes’ paid search to differentiate its campaigns between sale and non-sale products, as well as brand and non-brand searches. This allowed us to specify return on advertising spend (ROAS) targets by product category and sale versus non-sale items. By driving further efficiencies across the wider customer journey – that included an increase in brand visibility by 19%, an uplift in online traffic by 30%, and total savings across cost per clicks (CPC) by 11% – Mediaworks was able to maximise Dune London’s returns to fuel a 98% increase in online revenues. PREVIOUS MISSION QUIZ: £4.4M INCREASE IN ONLINE REVENUE READ MORE ABOUT THIS CASE STUDY 1 2 GET IN TOUCH SERVICESOUR WORKINSIGHTSCAREERSCONTACT US CONNECT WITH US: NEWCASTLE OFFICE Honeycomb The Watermark Gateshead NE11 9SZ LEEDS OFFICE The Leeming Building Leeds LS2 7HZ LONDON OFFICE 48 Warwick Street Soho London W1B 5AW EDINBURGH OFFICE 15 Queen Street Edinburgh EH2 1JE DUBLIN OFFICE 19-22 Lower Baggot Street Dublin D02 X658 info@mediaworks.co.uk © mediaworks 2021.Terms of Use.Cookie Policy.Accessibility.Privacy Policy. This website uses cookies as detailed in our Privacy Policy. By continuing to browse you are agreeing to our Privacy Policy. CLOSE