E-Leclerc Start Mission and commitments Employment exchange E.Leclerc card Contact Mission and commitments When Édouard Leclerc created the E.Leclerc centers in 1949, his project focused on the person, thus, the distribution activity must be organized to serve man within society. More than half a century later, this vocation remains intact. Consumers, entrepreneurs and employees are at the heart of the E.Leclerc Movement. Defense of purchasing power E.Leclerc's struggle has always been guided by the same goal; democratize consumption, allowing the majority to have access not only to current goods, but also to products distributed in closed circuits. The adventure began in 1949 , when Edouard Leclerc , in the town of Landerneau, opened a grocery store. Its peculiarity, to sell much cheaper than a traditional trade. The basis of his new business was given: "Buy as cheaply as possible to sell as cheaply as possible"; a concept that can only be put into practice by applying simple rules: buy directly from manufacturers to avoid intermediaries whenever possible; vary the sources of supply to range from large groups to small local establishments, and apply low margins. For more than half a century, the practice of this low-price policy has generated the firm's stubborn combat on the political, legal and media fronts. Opening to new markets The vocation of E.Leclerc is not only to make basic necessities affordable, but also everything that can be bought. That is why the Movement does not hesitate to engage in legal battles, confront lobbies to encourage the fall of monopolies and oppose the abusive clauses of selective distribution. Thanks to this constant effort, today the consumer is no longer surprised to find parapharmacy products, fuels, jewelry or travel services in supermarkets. This initiative to defend consumption is only possible in the context of an organization that preserves the economic independence of the Movement, giving it total freedom of thought and action. Consumer information The accessibility to the products also goes through the information. The objective of the firm's communication is to allow consumers to better understand the universe of consumption, its evolution and its innovations. The awareness campaigns launched when the euro was introduced clearly illustrate this initiative. In 1996, when the French did not know anything about the new currency, E.Leclerc , in collaboration with the European Community, launched the first national learning operation about the euro. For the first time, consumers can see prices expressed in euros in stores, and "pay" for their purchases with fictitious euros. Other information actions aimed at the consumer have included the use of solar products, Internet access and digital photography. Compromiso con la vida social y cultural Para una empresa, participar en la vida cultural y asociativa es otra manera de ser útil en la región. A diferencia de sus competidores los distribuidores integrados, que importan a los directores de sus establecimientos de otras regiones, los afiliados de E.Leclerc viven donde tienen su negocio y desarrollan un fuerte anclaje en la vida social. Establecen relaciones comerciales duraderas con los productores locales, apoyan acciones solidarias, participan en actos culturales, financian asociaciones diversas, patrocinan encuentros deportivos y asumen responsabilidades en iniciativas locales. El Movimiento E.Leclerc Cuando Édouard Leclerc crea los centros E.Leclerc en 1949, su proyecto se centra en la persona, así, la actividad de la distribución debe organizarse para prestar servicio al hombre dentro de la sociedad. Más de medio siglo después, esta vocación sigue intacta. Los consumidores, los empresarios y los colaboradores ocupan el corazón del Movimiento E.Leclerc. Protección del medio ambiente. Es necesario proteger el medio ambiente contra los excesos del productivismo económico. En este frente, E.Leclerc libra batallas muy concretas, reciclaje de residuos, lucha contra el despilfarro de embalajes, lucha contra la contaminación del agua, de las costas y de los bosques; acciones pedagógicas para fomentar el compromiso cívico... Aviso Legal Política de Protección de Datos