COCA-COLA COCA-COLA SIGNATURE MIXERS MIXING IT UP OPENING THE WORLD UP TO MIXOLOGY FAMILIARITY AND MODERNITY COLLIDE We partnered with The Coca-Cola design team to develop the design of the Signature Mixers range – from early innovation concepts through to packaging, in-bar activation and shopper marketing assets. We developed the creative idea of ‘unlock creative experimentation’, which was brought to life by colliding Coke’s iconicity with the codes of modern mixology, taking inspiration from the brand’s original mixologist, Dr Pemberton. We wanted to convey an authenticity with the new design; we spent a lot of time with the Coke design team, looking back into the archives to create something credible that respected the past, while giving us the standout that the product deserves. We selected a glass bottle design used by Coca-Cola in 1894 when it was first bottled, and created a visual identity system that reflects the expertise and craft of the contemporary mixologist. AUTHENTIC CRAFT Authentic craft was key to the different aspects of the design. Iconic Coke with a fresh look. Coca-Cola in black to elevate the brand into this premium space. The iconic Coca-Cola brand at the top spliced together with the flavour notes and the individual signatures of approval from the mixologists who created them. We purposefully paired back the label design to reflect the craft of the product inside. Handmade white paper with the black brand mark gives a strong, bold new look and feel for the Coca-Cola brand. Understated but premium, allowing it to stand out as a new experimental range of mixers in any high-end bar environment. Across the batch numbers and bottle seals, a sophisticated, rich colour palette was chosen to give a flash of flavour, that best suited the carefully balanced ingredients. THE REAL ORIGINAL COCA-COLA BOTTLE PLAY COCA-COLA SIGNATURE MIXERS IS A TRULY UNIQUE RANGE. IT IS THE FIRST TIME IN OUR HISTORY THAT WE HAVE INNOVATED OUR LIQUID WITH CO-CREATORS TO DEVELOP FOUR SOPHISTICATED MIXERS, SPECIFICALLY CRAFTED TO BE ENJOYED WITH PREMIUM DARK SPIRITS. WE WANTED TO CREATE A SPECIAL GLASS SHAPE TO NOT ONLY DELINEATE THE NEW RANGE FROM CLASSIC COCA-COLA BUT TO EVOKE THE ESSENCE OF MIXOLOGY’S ROOTS. WORKING CLOSELY WITH CREATIVE AGENCY, DRAGON ROUGE, WE WENT BACK TO OUR EXTENSIVE ARCHIVES AND USED THE HUTCHINSON BOTTLE AS OUR INSPIRATION, AN ICONIC BOTTLE SHAPE THAT PRE-DATES THE CONTOUR BOTTLE. Krista Webb Carney Design Thinking Capability Director, Western Europe MIXERS MAKE THEIR MARK Coca-Cola Signature Mixers launched first in the UK in June 2019, and is set to expand internationally in the future. The news of the launch of the Signature Mixers range from Coca-Cola has been met with huge excitement across the board in the UK and beyond. We’re looking forward to seeing Coca-Cola Signature Mixers make their mark on the market across the globe. Like this work? Share it MEDIAWAN GREET COCA-COLA BCRG SPINNUP PERRIER PHILADELPHIA RIVES DE SEINE NTV7 PARIS SG MACMILLAN SOBIESKI TSINGTAO Hamburg +49 40 380 374 0 send an email London +44 207 262 4488 send an email New York +1 212 367 8800 send an email Paris +33 1 46 97 50 00 send an email São Paulo +55 11 2663 2630 send an email Shanghai +86 21 6433 2058 send an email Singapore +65 67 32 56 69 send an email Warsaw +48 22 651 84 20 send an email Oh, Cookies! By continuing your visit to this site, you accept the use of cookies to ensure the best possible navigation, make statistics and allow the sharing of content on social networks. I accept I refuse Know more