change country Contact Careers HOME BRANDS PRODUCT FINDER TREND INSPIRATION INSPIRATION VIDEOS ABOUT KEUNE NEW FOR PROFESSIONALS Five new So Pure Color shades CARE FIVE NEW SO PURE COLOR SHADES KERATIN STRAIGHTENING REBONDING SYSTEM BLEND BOND FUSION DESIGN SILVER REFLEX CONDITIONER share: FIVE BRAND-NEW SO PURE COLOR SHADES. COMPLETELY AMMONIA- AND PARABEN-FREE So many beautiful colors are found in nature. Our five new So Pure shades are each inspired by a different natural phenomenon. All of them are made with top-notch organic ingredients - good for you, good for the planet. The new shades include luscious earth tones, creamy blonde shades, fiery reds and rich mahoganies. All color formulas are completely ammonia- and paraben-free. The new So Pure Color shades are: NATURAL FORMULATIONS The entire So Pure Color range is ammonia- and paraben-free. Shades are enriched with certified organic argan oil, making the formulas extremely gentle and even nourishing. Argan oil is rich in vitamin A and E, which protect the hair from external influences. The coconut base protects the scalp from staining while added phytokeratin, a plant-derived ingredient with natural keratin, INCREDIBLE POTENCY During the development process of the So Pure Color range, no concessions were made in regards to quality and payoff. Both Natural and Fashion shades will lift two to three levels, while the So Pure Natural Balance 2000 and 3000 (special blonde tones) will lift up to five levels. All shades offer up to 100% coverage for long-lasting color results. GUILT-FREE INDULGENCE The So Pure philosophy also applies to So Pure Color, offering a vegan-friendly, environmentally conscious option to those who want to experience the joy and beauty of colored hair, but without harming the planet. It’s about guilt-free indulgence – essential jasmine and sandalwood oils ensure a spa-like, aromatic experience for optimal bliss and relaxation during the treatment. TO THE PRODUCT FINDER! Follow us on these social media channels facebook twitter linkedin youtube pinterest mail About Keune Contact Careers Copyright (c) 2016 Keune International Disclaimer