Menu Apple Apple Store Mac iPad iPhone Watch Music Support Search apple.com Search apple.com Reset Search apple.com Apple Watch Explore Buy Now Timekeeping New Ways to Connect Health & Fitness Design Craftsmanship Technology Built-in Apps Apple Pay App Store Apps Guided Tours Films Apple Watch Apple Watch Sport Apple Watch Edition Gallery The Watch is here. Watch the Guided Tours Watch the TV ads Shop Apple Watch Our most personal device yet. To make the best use of its size and location on your wrist, Apple Watch has all-new interactions and technologies. They let you do familiar things more quickly and conveniently. As well as some things that simply weren’t possible before. So using it is a whole new experience. One that’s more personal than ever. Learn more An incredibly precise timepiece. High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule. Learn more about Timekeeping Entirely new ways to stay in touch. Apple Watch makes all the ways you’re used to communicating more convenient. And because it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, you’ll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favorite people in fun, spontaneous ways — like sending a tap, a sketch, or even your heartbeat. Learn more about New Ways to Connect A smarter way to look at fitness. Apple Watch gives you a complete picture of your all-day activity. The three rings of the Activity app show your daily progress and help motivate you to sit less, move more, and get some exercise. It’s also an advanced sports watch, giving you real-time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that information to improve the accuracy of your measurements and suggest personalized all-day activity goals. It even provides custom reminders to encourage you to achieve them. Learn more about Health & Fitness There’s an Apple Watch for everyone. A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a true expression of your personal taste. So we designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it. See all models Find your style in three distinctive collections. Apple Watch Stainless steel or space black stainless steel cases. Sapphire crystal. A range of stylish bands. Learn more Apple Watch Sport Anodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durable bands. Learn more Apple Watch Edition 18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands and closures. Learn more watchOS 2 Preview Find out what’s next for Apple Watch. watchOS 2 brings additional watch faces, faster, more powerful apps, and enhanced features to make our most personal device more personal than ever. See what’s coming in watchOS 2 Buy online. Order your Apple Watch online and we’ll deliver it to your door. Buy now Visit a store. Try on and buy Apple Watch at your favorite Apple Store. Find a store Apple Store app. It’s the easiest way to browse, save favorites, and buy Apple Watch. Download Call Apple. Get answers about Apple Watch before you buy. Talk with a knowledgeable Specialist. 1-800-MY-APPLE Features are subject to change and may not be available in all regions or all languages. Requires iPhone 5 or later. Apple Watch About Apple Watch Timekeeping New Ways to Connect Health & Fitness Design Craftsmanship Technology Built-in Apps Apple Pay App Store Apps Guided Tours Films Gallery Explore the collections Apple Watch Apple Watch Sport Apple Watch Edition Support AppleCare+ User Guide Wearing Apple Watch Heart Rate Sensor Shop the Apple Online Store (1-800-MY-APPLE), visit an Apple Retail Store, or find a reseller. Apple Info Site Map Hot News RSS Feeds Contact Us Copyright © 2015 Apple Inc. All rights reserved. Terms of Use Updated Privacy Policy