Skip to footer Accessibility Page 225k 5-star Prose product reviews on Review & Refine™ Menu Get Started Transform your hair with custom care Discover your fully personalized routine, from shampoo to supplements GET YOUR FORMULA PARABEN FREE - SULFATE FREE - PHTHALATE FREE - FREE OF MINERAL OILS - FREE OF GMOS - CRUELTY-FREE - PARABEN FREE - WELCOME TO CUSTOM HAIRCARE We believe that We know one size fits none. So we re-thought the entire model of mass-beauty to create haircare that’s one-in-a-million. It’s a radically custom approach: we create products that fit you alone, combining lab innovation, natural ingredients, and proven performance to create truly personal care. For you. For the planet. For all. ABOUT US Customize every product in your routineSEE THE FULL COLLECTION Custom Root Source™ Hair Supplements From $44.20, One month supply New Custom Shampoo From $21.25, 8.5 fl oz Custom Conditioner From $21.25, 8.5 fl oz FOR FABIENNE 48 GENTLE CLEANSE 33 EFFORTLESS WAVES FRG FRAGRANCE-FREE GEO 65201 Start with our innovative consultation Over 80 factors are synthesized to create your custom formula. We start with micro details like hair thickness, condition, and texture, then move to the macro: the weather in your ZIP code, your workout routine, stress level, diet, and more. If you’re vegan or gluten-free, your Prose can be, too. By learning about your hair in its true context, we can give you products that fit—and work—better than anything before. GET YOUR FORMULA What goes into your Prose is just as good as what you get out of it. CERTIFIED CLEAN INGREDIENTS Free of sulfates, parabens, phlathates—our list of Do Not Fly ingredients continues here SUSTAINABLY SOURCED We source the best ingredients gathered in the most ethical way. When we find better ways forward, we take them. CONSCIOUS IMPACT As a B Corp-certified company, we keep our impact on your hair, not the planet. We are the first and only carbon-neutral custom beauty brand. FROM REAL CUSTOM-ERS “I really love the way my hair feels since using Prose! It’s healthier and softer and I really love how it smells!” Nathalie is a curly girl in Maine. Her routine includes:The Core Trio — Curl Cream “This is the best hair care I’ve ever had in my life. Game changer. Will never look back at other shampoo!” Elena is a vegan in California. Her routine includes:Shampoo — Conditioner “I love all the products that I have tried. They all have contributed to great volume, shine and curl.” T is a fitness buff outside Niagara Falls. Her fuss-free routine includes:The Core Trio — Dry Shampoo. READ MORE REVIEWS IN THE PRESS “Prose is revolutionizing hair care with custom, made-to-order formulas…” SHOW US WHAT GREAT HAIR LOOKS LIKE FOR YOU #prosehair Custom hair care starting at $25 each. GET YOUR FORMULA Contact us Careers Blog Help + FAQ For stylists Terms of use Accessibility Privacy policy UPDATED Partner program © 2021 PERSÉ BEAUTY INC SITE MAP DO NOT SELL MY PERSONAL INFORMATION *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.