What we do Business issues Case studies Blogs ClearSight Contact Twitter LinkedIn Hotel Guest Survey Click here to learn about how we're transforming the Hotel Guest Survey The Hotel Guest Survey (HGS) is used by leading travel and hospitality companies worldwide to track their brands’ position in the market and keep abreast of ever-changing guest behaviours and priorities. Conducted quarterly across 25 of the world’s leading travel source markets, HGS connects with over 50,000 business and leisure travellers. Three insight modules provide up-to-date insight into: 1) Brand Health & Value A complete picture of your brands’ position compared to competitors, to support strategic decisions and measure the impact of marketing spend. Brand awareness, familiarity, usage and preference NPS and satisfaction among your own brand users Brand Margin® – the financial premium which consumers attach to a brand Advertising recall and bespoke campaign evaluation tool 2) Customer Needs & Brand Perceptions Pinpoint emerging needs among your target audience to guide future investments and brand messages. Hierarchy of guest needs Brand perception relative to competitors 3) Consumer Behaviour Keep a finger on the pulse of changes in the path-to-purchase, loyalty programmes and disruptors such as the sharing economy. Path-to-purchase – how to optimise your omnichannel buying experience; understand the typical combination of devices, information and booking channels and how it varies by destination and reason for stay Loyalty programme performance based on participation, consumer ratings and impact on ratio of direct booking transactions to indirect Sharing economy – to what extent is demand for homestay sites such as AirBnB displacing demand for hotels across your target segments? You can also include your own confidential questions, whether you want to test recall of a specific campaign or find out more about your target guests. Flexible reporting: Online dashboard & custom analysis tool Quarterly in-depth PPT reports Hotel Guest Survey services Hotel Brand Margin® Brand Advantage KEY BENEFITS Insight on market size, structure and segment profiles. Brand health benchmarking. Key drivers of hotel brand selection and loyalty. Loyalty programme performance. CASE STUDIES CONTACT Blogs What we do Business issues Case studies Blogs Contact Coronavirus Connect Latest opinion Five things we learned from our mystery visits to Scottish Attractions Sustainability in Indonesia – it’s development stupid! Cultural attractions ‘should’ inform visitors about links to slavery - our research reveals Latest tweets @BVA_BDRC Great to be featured in @TravelDailyNews International recently for our sustainability webinar with @BVA_BDRC. Those who offer consumers sustainable choices stand to gain a great deal and establish a long-term advantage. Read the full story herehttps://www.traveldailynews.com/post/green-growth-provides-opportunity-for-travel-and-hospitality-industry-according-to-new-research … Yesterday we hosted a Christmas event in support of @Coram, where we decorated our own gingerbread cookies, put up decorations in the office and on our tree, enjoyed mulled wine and listened to some Christmas music! A massive thank you to everyone who donated and came along!pic.twitter.com/XyfEVmfQCM BVA BDRC Privacy Notices Terms & Conditions Corporate Social Responsibility Careers at BVA BDRC Statutory Information Quality Policy