SIGN IN SEARCH FASHION BEAUTY CULTURE LIVING RUNWAY THE GET VIDEO GOOD MORNING VOGUE DESIGNERS A New Men's T-Shirt Line From Stockholm That Girls Will Want to Wear, Too BY EMILY FARRA August 24, 2015 Photo: Courtesy of Asket Most guys have a drawerful of T-shirts in varying states of distress, but it’s doubtful any were designed with as much consideration as those from Asket, a new men’s T-shirt line from Stockholm. Asket tees have a classic crewneck silhouette, are crafted from high-quality combed Egyptian cotton, and are priced at the low end of the spectrum—roughly $33 each. The distinguishing factor: There are fifteen sizes rather than the standard five. Extra small, small, medium, large, and extra large are each available in short, medium, and long. “It was quite evident that sizes today aren’t made to fit people but to suit the industry,” cofounder Jakob Dworsky says. “It’s a relic of physical distribution designed to keep costs down by squeezing as many people as possible into as few sizes as possible. Our sizes offer the benefit of familiarity while catering to many more body types.” Photo: Courtesy of Asket Dworsky and cofounder August Bard Bringéus haven’t merely created a well-made basic, though. After working for bigger companies that cut corners on quality and, even worse, working conditions to shave costs, but nonetheless marked up the price by six to eight times, Dworsky and Bringéus were determined to do things differently. Their online-only, direct-to-consumer model not only cuts out excesses like marketing, which keeps prices down, but also details the production process behind each tee, a transparent practice that’s proven successful for other Internet-based start-ups. Women’s tees may be on the horizon, but for now we suggest placing an order for the men’s XS-Short. For more information and to start shopping, visit asketsthlm.com. WATCH Watch Chlöe Bailey Share Her Beauty Guide, From Sculpting Skin Care to Full Eyebrows Topics Menswear Sign up for our weekly shopping newsletter, The Get! The insider’s guide to what to shop and how to wear it. SIGN UP NOW By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. More from Vogue Newsletter Customer Care Contact us About Vogue Careers See More Stories Fashion Beauty Culture Living Runway Shopping Magazine Sitemap Accessibility Help Masthead Condé Nast Spotlight MANAGE PREFERENCES © 2021 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices CN Fashion & Beauty Select international site United States LargeChevron We Care About Your Privacy We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. We and our partners process data to provide: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors) I Accept Show Purposes