We are MSX Portfolio of services Innovations and Insights News and Events Careers Language MSXI Shaping the future through operational transformation Table of contents Editorials CEO Foreword – Recovery and beyond: Which brands will lead the way to innovation and success? Video: Global Benchmarker The automotive industry’s roadmap to recovery Articles From smart devices to smart vehicles: How OEMs are facing fierce competition from tech giants An operational evolution: How US manufacturers are adapting to a new future From extraordinary to everyday: The journey to mainstream EVs Sales and service transformation: Industry changes across the globe Insight and automation: How data is transforming the automotive industry A case for genuine parts: Combating the decline in collision repair revenue New tech for automotive retail: How virtual tools can transform training and improvement programs From Brexit to COVID-19: How is the UK automotive industry adapting? Digital customer management: How innovation puts customers at the heart of the sales cycle From a new reality to a faster future: Navigating the rapid road to digitalization The automotive industry in Brazil: Opportunities for a key market in 2021 and beyond Podcasts A case for genuine parts: Combating the decline in collision repair revenue Managing long distance relationships in automotive sales From a new reality to a faster future: Navigating the rapid road to digitalization for automotive businesses Stay updated. Be informed. Sign up to receive our latest editions of the Global Benchmarker, containing industry insights on the latest automotive megatrends. Subscribe now Patrick Katenkamp CEO In the year since the global pandemic intensified the need for automotive digitalization, the continued uncertainty has taken its toll on businesses less prepared for change. While OEMs have fought their way through the implementation of online retail and remote services, the consumer has stepped seamlessly into a wholly digital world with barely a backward glance. Read full article By loading the video, you agree to Vimeo's privacy policy. Learn more Load video Always unblock Vimeo The automotive industry’s roadmap to recovery Light vehicle sales, 2019-2020 (Million units) The introduction of CASE technologies Light vehicle sales, 2019-2020 (Million units) The introduction of CASE technologies Source: MSX Analysis LMC Automotive, Global Light Vehicle Sales Forecast, Q1 2021; Frost & Sullivan; Roland Berger Automotive Disruption Radar online survey; LMC Automotive, Global Light Vehicle Sales Forecast, Q3 2019 and Q1 2021; Frost & Sullivan Pieter van Rosmalen Chief Strategy Officer The digital transformation of the automotive industry has given tech companies a wide range of opportunities to develop lucrative new investments. Before COVID-19, tech organizations were already developing and selling tools and services for connected and autonomous vehicles. But in this new reality, where the consumer need for online services and automation has increased significantly, OEMs are starting to face more intense competition from tech giants. Read full article David Graff Global VP, Sales and Marketing The United States is witnessing an acceleration in electric vehicle (EV) adoption in 2021, driven by an influx of new models and an increase in positive consumer attitudes towards alternative powertrains. Studies predict that EVs will account for a higher proportion of vehicles sold this year. Until recently, EV adoption has trailed behind some markets such as Europe and China. Long driving distances and cheap fuel have meant US consumers have been more reluctant to make the transition. Range anxiety and expense have also been legitimate concerns, and delays in infrastructure have added to the US market’s unease around the adoption of EVs. Read full article Rob van Rijswijk Vice President of Business Development and Strategy Amidst a digital revolution, the popularity of electric vehicles (EVs) has grown significantly, propelled by environmental concerns and technological advances. But as the industry begins adapting its vehicles in response to customer concerns, are businesses ready for the inevitable wave of demand? Read full article Anne Havekost Global Project Manager Dirk Bott Vice President, Global Sales Operation Shawn Coyle VP and Global Account Executive Eric Menoret Vice President and Global Account Executive Xavier Vandame Vice President, Sales – Asia Pacific, Middle East and Africa In 2018 and 2019, the automotive industry was hit by a decline in economic activity. New and digital competitors, and dramatic changes to consumer preferences and behaviors added to the pressure. In early 2020, the COVID-19 pandemic caused sales to plummet to historic lows, accelerating the automotive industry’s need to reinvent itself further. Read full article Mikael Wepsalainen Global Director, Warranty and Technical Products As automotive businesses find their way in a newly digitalized industry, they are still learning how to best use the abundance of data their systems and vehicles capture every minute of the day. According to Forbes, some of the largest automotive manufacturers have more than 10 million vehicles’ worth of data sitting in repositories. This intelligence has the potential to help organizations develop valuable new opportunities. But to be truly beneficial, it relies on manufacturers to be proactive in its use, by gaining insight into customer needs and resolving issues before they occur. Read full article Andrew Mills Director, Parts and Service The global pandemic has left the collision repair industry with diminished repair volumes, and increased cost pressure from insurers has led to insolvency and network consolidation. In a recent MSX podcast, automotive experts discussed the collision repair industry outlook and how OEMs can address the downward trend in the use of genuine parts. Read full article #msxpodcasts Episode: A case for genuine parts: Combating the decline in collision repair revenue Find out more Elvira Llorens Managing Director, Iberia New tech innovations are sweeping across the automotive industry, revolutionizing the way consumers buy and maintain vehicles. But these new technologies can also aid manufacturers’ internal processes, from training to consultancy and assessments. Read full article Paul Dyer UK Operations Director The automotive industry is enduring one of the most turbulent periods in recent history, disrupted by digitalization, the emergence of autonomous, connected and electric vehicles (EVs), looming CO2 emissions deadlines and COVID-19. In this article, Paul Dyer, UK Operations Director, MSX International, discusses how the UK market is grappling with these challenges alongside the implications of the UK’s decision to leave the EU. Read full article Philip Junge Global Director, Customer Engagement In a recent podcast, Philip Junge, Head of Customer Engagement at MSX International was joined by Stefanie Senger, Executive Director at Autohaus-Gruppe Senger, and Fredrik Johnsson, Chief Strategy Officer at Whisbi, to discuss the ways in which businesses can make better choices about the technologies they choose, the way they implement them and how they engage employees in digital processes to help win customer trust and encourage sales. Read full article #msxpodcasts Episode: Managing long distance relationships in automotive sales Find out more Hannah Meler Field Sales Representative Marc Overkamp Strategic Account Executive Automotive businesses have adjusted their operations significantly over the last 12 months in response to the introduction of new digital tools, platforms and processes. In a recent MSX live broadcast, in-house experts, Philip Junge, Head of Customer Engagement, Hannah Meler, Field Sales Representative, and Marc Overkamp, Strategic Account Executive, examine a range of topics affecting the automotive industry, including the impact of the global pandemic on customer behaviors, and how dealerships are adapting. They also discuss the introduction of new technologies into the retail environment and aftersales processes, and how these digital tools will transform the customer experience. Read full article #msxpodcasts Episode: From a new reality to a faster future: Navigating the rapid road to digitalization for automotive businesses Find out more Marcus Romero Operations Director for South America Like any other market, Brazil has faced its fair share of challenges throughout the pandemic, and the country is still seeing increasing numbers of COVID-19 cases, deeply affecting economic activity. In this article, Marcus Romero, Operations Director for South America, MSX International, discusses how Brazil’s automotive industry is adapting to the crisis and strengthening opportunities for growth within the agricultural sector. Read full article GLOBAL EDITION Benchmarker Thanks for reading our June 2021 Issue! Open as PDF Return to Cover Editorial Team Publisher: Pieter van Rosmalen, Chief Product Officer, pvanrosmalen@msxi-euro.com Chief Editor: Jochen Schultze Copywriting: Caroline Wiseman, Marsha Moore Layout and Design: Julia Müller Research: Ana Santos, Jade Murrell Published by MSX International Previous Editions: Latest issue: Transforming automotive retail for the new reality Open Benchmarker, Nov 2020 How will EVs shape our industry’s future? Open Benchmarker, Mar 2020 Beyond Digital. 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