Company Sustainability News Careers Investors Contact us Products Markets Insights Insights | Research challenges us to explore what's possible Packaging Matters Insights in Action Packaging Safety Report Research challenges us to explore what's possible. We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges. Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you. Packaging Matters Packaging matters now more than ever. Over the last five years, WestRock has surveyed more than 5,000 consumers, packaging professionals, and research experts to develop key trends in how consumers view your packaging, whether they interact with it on a daily basis or on special occasions. We compile and share these insights in order to drive deeper conversations with our community about how packaging needs to evolve in order to meet those changing consumer expectations. Read the research and then join the conversation by letting us know #WhatMattersToYou. Check out our most recent Packaging Matters data Insights in Action We focus on insights-driven innovation to solve your biggest challenges. See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours. CASE STUDY Sleeping Giant Brewing Company Case Study Sleeping Giant sourced a full portfolio of corrugated and folding carton packaging options as well as new equipment financing to grow its business. CASE STUDY Charleys Philly Steaks Case Study Collaboration is often the secret ingredient to success, and in the case of Charleys Philly Steaks, teamwork and great taste go together. ARTICLE Packaging Solutions – Digital Disruption Digital is no longer a “nice to have” – it’s disrupting industries at scale. Read how WestRock is arming clients with cutting edge packaging solutions to succeed. ARTICLE Impact of Packaging on Craft Beer Buying Decisions Studies show that most beer buying decisions are made in-aisle. Packaging Safety Report A gathering storm. Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix. Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world. Download the Packaging Safety report MARKETS Beverage Commercial Printing Food Foodservice Healthcare Home & Garden Retail Tobacco PRODUCTS Corrugated Containers Containerboard Folding Cartons Paperboard Displays Kraft Paper Pulp Partitions & Protective Packaging Recycling COUNTRIES All Countries Brazil China India COMPANY CAREERS CUSTOMER RESOURCES SUPPLIER RESOURCES SUSTAINABILITY FOREST RESOURCES NEWS INVESTORS GOVERNMENT RELATIONS CONTACT US © 2018 WestRock Company. All rights reserved worldwide. Legal/Privacy | Accessibility WestRock uses cookies to improve your browsing experience on our website. By continuing to browse our website, you give consent for cookies to be used. For more details about the cookies we use and how you can amend your preferences, please read our Cookies Policy. Close