EXPERTISE BRAND STRATEGY It is through strong positions and the choice of specific voices that the brand influences its ecosystem and creates commitment and leadership beyond notoriety. Influence mapping Brand platform Brand Content Strategic planning Prospective workshop Prospective study Exploration and choice of themes Editorial line design Ecosystem exploration See the customer case MEDIA RELATIONS Influence is the prerogative of brands that have forged relationships of trust with the media and the major influencers in their ecosystems. This presupposes that the brand is embodied, a stakeholder and a force for proposals in the main debates that shake its ecosystem and its market. Press Relations and Public Relations eRP Broadcast Radio - TV Media training Study - Survey and poll Analysis and audience measurement tools Press trip Press conference Influencers program Events See the customer case DIGITAL By accelerating and increasing the number of exchanges it induces between all the audiences in its ecosystem, digital is positioned at the heart of the brand's overall influence strategy. Brand e-reputation management Community management and social web management e-influencer relationship program Editorial web content Training managers in digital issues and tools Digital monitoring See the customer case PUBLIC AFFAIRS By placing the brand and its managers in the public sphere and by contributing to an evolution of the legislative and regulatory framework conducive to the proper development of its activities, public affairs constitute a major axis of any global influence strategy. Assessment of the opportunity to address institutional actors Definition of appropriate messages and formats (position paper, white paper, forum, etc.) Prioritized mapping of relevant decision-makers and influencers Identification of speaking opportunities (political and institutional watch ) Deployment of the strategy (bilateral and multilateral meetings, creation of coalitions, drafting of amendments, etc.) CORPORATE COMMUNICATION Beyond brand awareness and image, it is the challenge of corporate communication to defend and consolidate the reputation and values of its organization. Crisis communication Financial communication Employer brand Institutional communication HR - Human Resources communication Influence communication Support for executives Media training Internal communication International coordination See the customer case PRODUCTION - CREATION A creation to cultivate the territory of the brand and multi-format productions to decline its speeches on all media and distribution channels. Design-Writing Creation Graphic design Web-design Website Brand identity Print / Edition Motion-design Video See the customer case EXECUTIVE SPEAKERS From now on, a leader must be clear to convince, give meaning to unite and show charisma to emerge. This involves strong communication skills combining content and form. Clearly explain its strategy to all its targets Mobilize around a transformation project Media training Win an oral call for tenders Convince investors to raise funds See the customer case DISCOVER OUR AGENCY LEARN MORE CONTACT Phone: 01 55 74 52 00 Contact us WE ARE HIRING LEGAL NOTICE ACCESSIBILITY © 2021 PUBLIC RUMOR FR IN