English Français ABOUT NEWS LOCATIONS PORTFOLIO ACCOUNT SERVICES CAREERS CONTACT Welcome To Breakthru Beverage Canada With operations in Canada starting in 2014, Breakthru Beverage, formerly known as Wirtz Beverage, expanded to an international footprint becoming the exclusive broker for Diageo spirits and beer brands throughout the country. The Breakthru Beverage team is made up of a sales force who are equipped with advanced brand knowledge and industry leading selling resources in order to drive Diageo’s market share at the local level. Breakthru Beverage has been in operations for nearly a century in the United States and has brought to its Canada operations a vast amount of resources, including a proprietary training and development platform, market analytics, the latest technology, and renowned category expertise with the Diageo Reserve team. Breakthru Beverage works closely with provincial and territorial government authorities and independent retailers to consult on how they can grow their businesses with the great brands that Diageo has to offer. Accessibility Breakthru Canada Wine and Craft Spirits Leadership Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team. Darcy Traer Executive Vice President, Canada Lorraine Ventresca Vice President Sales, Canada Bren Wylie Vice President, Wine & Craft Spirits Lindsay St. Jean Regional Vice President (Ontario) Renee-Claude Boily Regional Vice President (East) Jay Osier Regional Vice President (West) Show More Leadership TOP NEWS So, You Think You Know Crown Royal? – What are your customers drinking? 2019 Wine Report SEE ALL STORIES Our Brands With an unrivaled portfolio, we support the sale of Smirnoff, Cîroc and Ketel One vodkas, Johnnie Walker, Crown Royal, Baileys, Captain Morgan, Tanqueray, Guinness, Piper Heidsieck and Charles Heidsieck. ABOUT LOCATIONS PORTFOLIO ACCOUNT SERVICES CAREERS CONTACT US PARTNER PORTAL © Copyright 2021 Breakthru Beverage Group All Rights Reserved Please view our Terms of Use and Privacy Policy