IBM® Site map Watson About Products Solutions Learn Customer stories Partners Explore more Pause IBM Watson is AI for smarter business 01 Why Watson 02 Solutions 03 Customer success 04 Responsibility 05 Building with Watson IBM Community Festival 2021 Five days of user groups and expert insights on cloud, security and more, all happening on IBM Expert TV. Join us What is Watson? IBM’s portfolio of business-ready tools, applications and solutions, designed to reduce the costs and hurdles of AI adoption while optimizing outcomes and responsible use of AI. #1 Ranking in IDC’s AI Market for 2020 market share (source: IDC (link resides outside IBM), August 2020) 70% of global banking institutions use Watson 13 of the top 14 systems integrators use Watson Why Watson Operationalize AI and transform how work gets done with our proven capabilities and experience with +100 million users. Trust Language Automation Anywhere Trust Watson advances trust from principle to practice. Transparent processes provide insight into AI-led decisions. We enable data privacy, compliance and security across highly regulated industries, and support an open, diverse ecosystem driving responsible use of AI. IBM’s approach to trustworthy AI Learn about IBM AI Ethics Watson solutions Put Watson to work at scale across your business with IBM’s industry-leading portfolio of AI solutions. Risk and compliance Financial operations Advertising Return-to-workplace Business automation Customer service IT operations Healthcare Video streaming and hosting Watson customer successes Financial Travel Healthcare Retail Services Security Supply Chain To improve the customer experience, GM Financial replaced their basic chatbot with Watson Assistant, automating responses to customer inquiries and enabling agents to focus on more complex work. Read the client story In partnership with IBM Watson Advertising and by leveraging IBM Watson-powered Natural Language Understanding, Lufthansa was able to deliver unique travel inspiration through personalized conversations with customers. Read the client story In just 10 months, GSK launched 16 virtual assistants to improve customer satisfaction and employee productivity with Watson Assistant. Now, clients and field sellers can get answers to even their most complicated questions. Read the client story BEHR leveraged IBM Watson Advertising Conversations to reach and engage with consumers in 1:1, personalized conversations, showcasing BEHR's top-of-the-category benefits, and helping increase brand favorability and purchase intent. Read the client story AI is changing the way transaction diligence is performed at EY. With Watson Discovery EY can provide better transaction advice to clients, which they in turn can use to make better decisions and drive better outcomes. Read the client story Leading security expert CMC TS wanted to stay ahead of its market competitors. It teamed up with IBM to expand its security offerings with IBM Security Resilient software and IBM QRadar Advisor with Watson software. Read the client story Greenworks saves 40% in IT costs by implementing IBM Sterling Supply Chain Business Network platform with Business Transaction Intelligence to give business users deep insight into their orders. Read the client story World-changing AI, built responsibly Watson products and solutions are grounded in science, human-centered design, and inclusivity. IBM Research Women Leaders in AI Design for AI AI Ethics Get the most out of Watson with IBM Cloud® Paks An open, faster, more secure way to move more workloads to cloud and AI IBM Cloud Paks give developers, data managers and administrators an open environment to quickly build new cloud-native applications, modernize existing applications, and extend the AI capabilities of IBM Watson into their business in a consistent manner across multiple clouds. Explore IBM Cloud Paks → Explore the Watson product catalog Build with Watson Embed Watson in your app Join the With Watson program Contact IBM Privacy Terms of use Accessibility Cookie preferences