Redpoint Global One Platform Solutions Knowledge Company Request a Demo Digital Advertising & Acquisition Now you can own the full funnel. And the future. Request a Demo Key Benefits Some providers promise consolidated management of campaign deployments, or managing impressions, or dashboards and reporting. Only Redpoint gives you a single point of control for the entire digital ecosystem — and the customers in it. 1 Better ad targeting. Define your ideal audiences and automatically pass consumers to AdTech providers to remove PII data. And to execute campaigns with precision and confidence. 2 Personalization with punch. Deliver personalized site experiences to first-time visitors, using anonymized data from the AdTech ecosystem. 3 Lower fatigue, higher sat. Suppress customer segments from digital ad spend, lowering costs and consumer fatigue while elevating the customer experience. “Redpoint really was the best solution that would allow us to mix and match end use technologies while retaining a core engine that would enable us to personalize customer journeys.” David Millard Director of Commercial Applications, Reporting & Analytics at Renovia Journeys, streamlined. Customers, captured. Opportunities, seized. Overcome traditional tech barriers to more ably manage customer journeys across anonymous and known states. And to more precisely target consumers, via a robust network of online publishers or even your brand’s own website. Open connectivity. Wide open possibility. Use native connectors with third-party AdTech providers to easily secure anonymous identifiers for select audience segments, and to activate online ad campaigns. Real-time personalization. Real results. Pre-buy segment data from third-party providers, pre-stage data in anonymous environments, and use it to deliver the most highly personalized experiences on your website. Even for first-time visitors. High ROI. For high expectations. Orchestrate advanced multi-step, multi-channel customer journeys to drive high program ROI, such as reactivating lapsed customers, nudging loyal members to higher thresholds, and optimizing your total media mix. ON-DEMAND WEBINAR Can You Really Know Your Customers Without Cookies? Understanding your customers — in a changing environment where third-party cookies will disappear and privacy regulations will expand — continues to concern many marketers. Are you able to help your customers see the value of sharing their data with you? rgOne™ in action. On the bottom line. You can enhance every omnichannel campaign by delivering personalized ad experiences with a closed-loop process that optimizes your customer journey strategies. And you can do that across a wide spectrum of marketing programs: Onboarding Audiences Activate Ad Campaigns Customer Journeys Site Personalization Measurement Onboarding Audiences With Redpoint, you gain a single point of control to onboard audiences for ad targeting. Use granular customer demographic, behavioral and purchase data (all within rgOne) to build refined audience segments. Then automatically push the segments to DSPs & ad platforms targeting and activation in downstream destinations. Related Solutions Customer Data Platform Connect all 1st, 2nd, and 3rd party sources of known, semi-known, and unknown customer data into one universally accessible Golden Record Omnichannel Personalization Make every channel count. Personalize experiences across all of your channels with consistency and precision. Related Resources WEBCAST On-Demand Webinar - Level Up Your Ad Tech: How to Deliver the Perfect Experience Join guest speaker Joanna O’Connell, VP and principal analyst at Forrester Research, and John Nash, chief marketing and st... SOLUTION BRIEF Redpoint Digital Acquisition Platform Redpoint and LiveRamp simplify the process of data activation and personalization across the digital ecosystem. VIDEO Identity Resolution with rgOne™ Take 1 minute to learn more about the Identity Resolution capabilities of rgOne. SOLUTION BRIEF Personalize Your Advertising. Onboard, activate, target, measure and re-target your advertising audiences with even greater personalized marketing capabilities that you've ever been capable of. 2 Pages View All Resources Get Started on Getting Ahead Schedule a conversation and learn how Redpoint can put your goals within reach. 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