MY ACCOUNT BLOG FREE TRIAL GET A DEMO EN AT Internet PRODUCT PRIVACY SERVICES CUSTOMERS RESOURCES JOIN US Home > GDPR & Data Privacy > CNIL Consent Exemption CNIL CONSENT EXEMPTION Reliable and consistent audience measurement The CNIL requires the consent of the Internet user before cookies and other analytics trackers can be used on a website, a mobile application or any connected object. With AT Internet, you can legally benefit, in France, from an exemption from the collection of this consent. Worth knowing: so far, this regulation only applies to France, but a proposal for an exemption from consent for audience measurement tools is currently being considered at the European level through the ePrivacy regulation, which is expected soon. WHAT IS THE CNIL EXEMPTION? AT Internet’s Exemption is officially recognised by the CNIL, and allows a website or mobile application publisher to bypass the need to obtain prior consent from the Internet user before depositing cookies. It is only applicable in France to audience measurement tools that meet several collective conditions: The collection of data strictly necessary for the provision of the service expressly requested by the user A purpose limited to the strict measurement of the audience General compliance with the GDPR + FIND OUT MORE WHY CHOOSE THE CONSENT EXEMPTION? Firm application of the CNIL rules (and in particular the symmetry of consent) could lead to a maximum loss of measured traffic of between 40% and 80% of the overall audience. Freeing you up from the need to obtain consent therefore allows you to maximise your collection of audience measurement data right from the start of the visit. HOW CAN YOU BENEFIT FROM THE CNIL EXEMPTION AT AT INTERNET? Our team of consultants and privacy experts will accompany you throughout the process of implementing the CNIL consent exemption, through the following steps: Definition of the data strictly necessary for the provision of the service expressly requested by the users Configuration of the AT Internet technical base in order to apply the regulatory processing Implementation of the dedicated tag on the exempted perimeters Useful to know: at AT Internet, it is also possible to combine consent and CNIL exemption with our Hybrid Measurement solution. SEE FOR YOURSELF! Request a demo Our digital analytics experts will be happy to give you a quick personal demo! Just tell us a little about yourself below, and we’ll get back to you. (We won’t spam you, we promise. You’ll get a real response from a real human.) RESOURCES Get your Analytics GDPR-ready Quiz 15 QUESTIONS TO TEST YOUR GDPR KNOWLEDGE Test your knowledge on the topic of the general data protection regulation with 15 questions. TAKE THE QUIZ Guide PRIVACY-DRIVEN ANALYTICS TO BOOST BUSINESS VALUE Look at how AT Internet enables companies to eliminate the risks of non-compliance and turn data privacy into a key value driver. DOWNLOAD Further reading 10 PRIVACY FEATURES TO CHECK WHEN CHOOSING YOUR ANALYTICS SOLUTION To survive and thrive in today’s post-GDPR world, companies need to be able to clearly demonstrate to end users that they operate in an accountable… READ MORE Cookie and Tracker management PRODUCT ANALYTICS SUITE Insights & KPIs Data mining made simple Fully accessible data Actionable data Built for scale Tech partners SERVICES Professional services Partner agencies PRIVACY CNIL CONSENT EXEMPTION HYBRID MEASUREMENT CUSTOMERS E-COMMERCE MEDIA FINANCE CORPORATE & INSTITUTIONS OUR CLIENTS RESOURCES GUIDES & WHITE PAPERS WEBINARS CASE STUDIES VIDEOS INFOGRAPHICS GLOSSARY COMPANY WHAT MAKES US UNIQUE? ECO-RESPONSIBILITY COMMITMENT TO QUALITY PRESS ROOM EVENTS AWARDS OUR STORY MANAGEMENT CONTACT US CAREERS OUR VALUES OUR JOBS JOB OFFERS SPECULATIVE APPLICATION NEWSLETTER Receive our 100% digital analytics content (guides, webinars, customer successes) and our latest blog articles by email! facebook FACEBOOK twitter TWITTER youtube YOUTUBE linkedin LINKEDIN BLOG blog_at BLOG slideshare SLIDESHARE © 2021 AT Internet® - All rights reserved - Contact us - Legal notice - GDPR & Data Privacy - Sitemap - Glossary Cookies enable us access to data that is processed for the following purposes: analysis and improvement of the user experience and/or our content offering; audience measurement and analysis; interaction with social networks. For more information, please see our privacy policy. You can also manage your preferences via our Privacy Centre. Manage my preferences Refuse all Accept all