Brands The Unexpekted Store Investors About Us Contact Us Brands The Unexpekted Store Investors About Us Contact Us Brand Architekts: who we are Brand Architekts plc offers a wide portfolio of challenger brands, sold throughout the UK and in the international beauty space. Each brand answers the specific needs of the consumer through a unique combination of nature, science and years of experience. Our broad portfolio ranges from skincare, haircare and bodycare to bathing, gifting and accessories. Our brands are available on the high street in leading pharmacy and drugstore chains; in national grocery stores; on the platforms of global e-tailers; and through our own e-commerce websites. Our range is a broad church, enabling us to flex with changing consumer behaviour and macroeconomic factors. Making beauty sustainable Acting sustainably is a duty that comes naturally to Brand Architekts. 12 months on from the announcement of our Sustainable Blueprint Code of Conduct, we are proud to report that great progress has been made to make our portfolio more sustainable, whilst reducing our environmental impact We are committed to using packaging that is recyclable, recycled or reusable and this was incorporated into all the brand relaunches. We ensured that all new lines were made of 100% recyclable packaging and use recycled packaging or reusable packaging. We have also taken this opportunity to educate consumers on how to responsibly dispose of products by clearly sign-posting what types of materials are used and how to dispose of the packaging. We are committed to providing clarity and transparency to our consumers. 100 All our plastics, or packaging made of plastic, are now 100% recyclable. 87 New products made of a minimum of 30% PCR. Our actions: Plastic reduction: All our plastics, or packaging made of plastic, are now 100% recyclable. Most of our new products (from nil in the prior year, increasing to 87 during the year) are now made of a minimum of 30% PCR (post-recycled material) and this percentage increases to 50% on some of our natural brands. The 2021 Christmas gifts collection is free from plastic trays. Eco-conscious board: Forestry Stewardship Council (FSC) approved board is now used across all our single products and we plan to extend this certification to all gifts and outer packaging in 2022. Raw materials transparency: Our natural brands Kind Natured, Happy Naturals and SenSpa now all feature sustainable lead ingredients with official accreditation. We have had to re-engineer some of our formulations to reflect the sustainability of key raw ingredients. Packaging reduction: We continue to reduce, wherever possible, our packaging footprint. A good example are the Super Facialist Retinol+ cartons which now use 24% less carton. Raise awareness: Improved transparency on our packaging and social media on our credentials and ethos. Engaging suppliers, constantly: Strengthening our relationship with manufacturers to make sure the production process is as sustainable as the material. Our people, culture and values We believe that any business thrives on the diversity of its people and, very simply, we seek to mirror the society around us. We therefore recruit and promote talent equally wherever it may come from, and regardless of gender, age, orientation, ethnicity or disability. This is not only the right thing to do; it enriches the way we think and act, and helps us never to lose sight of the customers we serve. One benefit of the pandemic was that it showed us how employees can benefit from working from home, whilst also highlighting the need for an office. As a result of listening to our employees we have changed all employee contracts to reflect a new hybrid way of working, whilst also upgrading our London office to become a hot desk hub that encourages creativity, collaboration and training. We have also ensured that everyone now benefits from a bi-annual PDR (performance & development review) and PDPs (personal development plans), onsite and offsite training, fortnightly town halls, employee recognition awards and quarterly Company newsletters. The Project 50 vision requires our employee culture to evolve so that employees are empowered and excited to take ownership. News & Media Responsibilities Careers Modern Slavery Act Statement Contact © 2021 Brand Architekts Group PLC Privacy Policy & Cookies