OUR THINKING GET IN TOUCH Solutions - MMM Marketing Mix Modelling – now with added Social Media! Optimize Your Marketing Budget for Maximum Sales and Brand Impact Find out our unique approach to MMM here Always Learning. Other MMM projects don’t move the needle in today’s fast-paced world, but we do. Nepa's Marketing Mix Modelling allows marketeers to adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health. Unparalleled access to Social Media data We help you understand the sales and brand impact of your Social Media investments through exclusive partnerships with the world’s largest Digital Advertising Platforms – Google, Facebook and Snap. Short & Long-term effects Get answers to questions like, “How efficient are different media in driving short term vs. long term sales?” Predictive Don’t always look back. Gain insight into your consumers’ next move and shift your focus forward. Independent We’re not owned by or associated with any media agency network. We offer a customized approach for each of our clients with one goal – optimize your media spend. SPEAK WITH AN MMM EXPERT Nepa's Marketing Mix Modelling Solution Model Inputs Baseline and seasonality Our model takes into account seasons and holidays to ensure relevance and accuracy External Effects Other external effects, such as salary payment dates, weather, consumer confidence indices and competitor activities are also integrated for accuracy Internal Effects Changes to products, prices and CRM activities are included Media investments Finally, we integrate your investment in different media including TV, OOH, print, Google search, Facebook, Instagram, Snapchat and display advertising. Marketing Mix Modelling deliverables Optimal investment level Optimal media mix Predictive modeling Short- and Long-term ROI Sales contribution and ROI per media type Media contribution over time Solutions Brand Tracking Customer Experience Path to Purchase Marketing Mix Modelling Innovation Acceleration Industries Retail CPG/FMCG Media Telecommunications Hospitality About us About Us Careers Press Investor Relations Security GDPR Security Privacy Policy Resources Latest news Customers Client Login Solutions Customer Experience Marketing Analytics Innovation Acceleration About Us About Our difference Investor relations Thought Leadership Contact us Copyright © Nepa, All Rights Reserved. Made in Sweden CONTACT We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Cookie Settings Accept All