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Hearts & Sciences How are marketers reaching a new group of Conscious Disconnectors? #forcesofchange Find out how See more Twitter Facebook LinkedIn Email Home About Services Work Careers The Pulse Forces of Change News Contact Privacy Policy By using this site you agree to the use of cookies for analytics & personalized content. See our Privacy Notice here. Accept Canada (English) EN-CA Open Site Navigation

Hearts & Sciences Agents of Change. Time to recode. New privacy legislation, Apple’s IDFA block and the coming deprecation of third-party cookies are sending shockwaves through the digital advertising ecosystem. New privacy-centric cookieless technologies are emerging, displacing antiquated methods for media tracking and measurement. Brand affinity awaits those who crack the code. At Hearts, we’re working to recode the future of media connections. As “Agents of Change” we’re investing in the future of media with technology designed to harness the emotional bonds between consumers and brands. Our new Agents of Change series will dissect the mechanics of analytics, data and technology and media measurement in a new privacy-first world. Articles How AI will save ad targeting from the Cookiepocalypse Jul 22, 2021 How marketers can achieve scale and precision in a world without third-party cookies Jul 22, 2021 As the cookie crumbles, media quality will drive ROI Jul 22, 2021 Articles Brands’ data practices should reflect their social duty of care Jul 22, 2021 | campaign Articles Evolving brand-building measurement frameworks Sep 21, 2021 Why brand attachment is more important than brand loyalty or preference: Opinion Aug 3, 2021 | Ad Age Multi-touch attribution after Apple’s privacy update Jul 22, 2021 Twitter Facebook LinkedIn Email Home About Services Work Careers The Pulse Agents of Change Forces of Change News Contact Privacy Policy By using this site you agree to the use of cookies for analytics & personalized content. See our Privacy Notice here. Accept USA (English) EN-US Open Site Navigation

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