CUSTOMER LOG IN OUR STORY EXPERIENCE OUR STORY OUR STORY We look good for being over 100 years old. For over a century, Beck has been creating custom flavors for clients we call friends. With world class scientists, cutting-edge technology, and unmatched customer service, we have the capabilities of any competing flavor house with the responsiveness and personal attention of a family. Want cherry? We’ll ask why you want it, how you want to use it, and who will be enjoying it, then we’ll help you create a custom cherry consumers can’t resist. We invite you to become part of our story. Click here for an inside look at Beck Flavors OUR MISSION The Beck Flavor’s family provides the ultimate strategic partnership for our customers through innovative and quality custom flavor solutions. WHY BECK? IT ALL COMES DOWN TO PEOPLE We may be in the business of delivering custom flavor products for the food and beverage industry, but at the heart of our business is people. It’s been that way since 1904 when our founder, Jacob Beck, treated each of his customers as friends, and that same philosophy has been passed down for four generations. We give you the attention you deserve by listening to your ideas and delivering your product in days instead of weeks. We know you by name, we take care of your unique needs, and we build lasting relationships because we appreciate you trusting us with your success. OUR HISTORY 100 YEARS OF FLAVOR INNOVATION 1900's 1920's 1940's 1960's 1970's 1980's 1990's 2000's 2010 2018 2019 2020 IN THE BEGINNING – 1904 In 1904, Jacob Beck owned a soda fountain on State Street in East St. Louis, where he made vanilla flavoring for the cola he served. Jacob started selling that same vanilla extract to a grocery store next door, then to a small dairy down the street. THE EARLY YEARS – 1920’S Jacob’s sons, Norman and Howard, grew up learning about the flavoring business. Norman moved away to the west coast and began selling vanilla there, while Howard graduated from Washington University in St. Louis with a chemistry degree. Howard then continued to expand Beck Flavors in the Midwest. POST WWII GROWTH – 1940’S After WWII, Howard sold vanilla to Dairy Queen, a new creamery at the time that wrote check number 4 to Beck Flavors. EARLY INNOVATION – 1960’S Dairy Queen requested fruity flavors to create slushy beverages, so Beck helped them develop syrups for what became the wildly popular Mr. Misty drinks. Since gallons of the liquid flavoring was expensive to ship, the Beck team pioneered a way to make lighter-weight powdered flavors. CATEGORY EXPANSION – 1970’S Howard began selling vanilla to bakeries, including Mrs. Fields, a national bakery that eventually made and sold cookies in malls across America. THE 3RD GENERATION – 1970’S Howard’s children, Charley and Margie, entered into and began growing the family business. FUELING CATEGORY GROWTH – 1980’S Flavored coffee became popular in Colorado. Charley worked to expand that trend by providing flavor options for coffee companies across the country. Flavored coffees grew Beck’s business substantially. CONSOLIDATION – 1990’S In 1998, Danisco entered into an agreement to acquire Beck Flavors. Beck becomes a division of Danisco Cultor, a Danish food production company. CUSTOMER AWARDS & RECOGNITION – 2000 Gloria Jeans franchisees recognize Beck Flavors for their contribution to their success with the company’s prestigious “Supplier of the Year” award. AN ENERGETIC REBIRTH – 2000’S In 2010, the top two flavorists and leading flavored coffee experts approach Charley about re-starting Beck Flavors. They collectively restart the company in St. Louis. THE 4TH GENERATION – 2010 In 2015, Charley’s sons-in-law, Matt Carr and Paul Tripi, joined Beck Flavors, making it one of the only fourth generation, privately owned flavoring companies in the industry. INDUSTRY RECOGNITION – 2018 Beck World Famous Certified Flavorists, Kevin Berdak and Rick Gibson achieved 25 years of service. This award has been given to less than 100 people by the National Society of Flavor Chemists. PRODUCTION FACILITY EXPANSION – 2019 The St. Louis facility began producing flavors in a new, state-of-the-art SQF certified facility. BECK FLAVORS IS EXPANDING – 2020 The new St. Louis facility will allow us to have 5X the manufacturing footprint that we currently have at the 212 Millwell site. The new building will be the office location for all of our liquid flavor manufacturing teams, operations management, procurement team, and our QA and regulatory teams. INDUSTRY RECOGNITION – 2020 Named one of the 2020 Fastest-Growing companies by Inc. 5000 #2095 on the 2020 List #59 in Food & Beverage Category #25 in Missouri #14 in St. Louis OUR RESPONSIBILITY At Beck, we care about what’s best for the communities in which we live and work, our environment, protecting our environment, serving our customers, and empowering our people. The flavor industry has undergone incredible changes and advancements in the past century. Our goal is to continue shaping the future of flavor offerings while maintaining and even improving our planet and its people. OUR COMMUNITY OUR ENVIRONMENT OUR CUSTOMERS OUR PEOPLE join our team reach out terms of use privacy policy