Forsman & Bodenfors Work About Contact Life on Hold Getinge All around the world, the pandemic has postponed millions of surgeries. Patients are waiting in pain, and hospital staff is overworked—for a long time, they have put their life on hold. Working even more hours to reduce the waiting list is not sustainable. But a new solution from global MedTech company Getinge can shorten the wait. Right here, right now. In this film, we portray real patients, surgeons, and nurses that all struggle with the backlog, but from different perspectives. Date: June 2021 Tags: GetingeFilmDigital Offices: Gothenburg Other work Life-Defining Moments Getinge Vaccination Rides Gojek Happy drivers, happy dogs. Volvo Trucks VIEW ALL WORK Info News Awards Clients Sitemap The F&B family Happy F&B F&B Daily F&B Inhouse F&B Studios Media Kitchen 2021© Forsman & Bodenfors. All rights reserved.

Forsman & Bodenfors Work About Contact Marriage market takeover SK-II Women in China are advancing like never before: educating themselves, becoming financially independent and carving out a bigger role in society than being only someone’s wife or mother. In response to this, the All-China Women’s Federation launched the term Sheng Nu in 2007. It translates to ”leftover woman” and, as has been reported by the BBC, The New York Times and China Daily, it has been used to classify woman who remain unmarried after the age of 27, implying that they have been passed over by men. Premiering worldwide today is a Chinese campaign, Forsman & Bodenfors’ first for global skin care brand SK-II. It is a film showing SK-II:s takeover of a marriage market in Shanghai. Titled ”Marriage Market Takeover”, it covers the pressure the women face from both their parents and society to marry young and chronicles their road to acceptance. The result is a film about the brave and inspirational women who won’t let pressure dictate their future. The film shows that Sheng Nus are not leftovers but on the contrary, strong women who choose if and when they want to get married. Date: April 2016 Tags: SK-IIFilm Offices: GothenburgSingapore Awards Cannes Lions LIA Andy Awards D&AD 100-wattaren Eurobest Cresta Awards Epica Spikes Asia WARC LIA China New York Festivals IPA Effectiveness Awards Other work Beyond the Stadium SK-II Timelines SK-II Meet Me Halfway SK-II VIEW ALL WORK Info News Awards Clients Sitemap The F&B family Happy F&B F&B Daily F&B Inhouse F&B Studios Media Kitchen 2021© Forsman & Bodenfors. All rights reserved.