Our History Home / About / Our History Formerly known as the National Dairy Publicity Council, the National Dairy Council (NDC) was established by the Minister of Agriculture in 1964, as a semi-state body to promote and support the consumption of milk and dairy products. The Council changed from a semi-state body to a private farmer funded organisation in 1973 subsequent to Ireland joining the EEC. In 1978, the European Commission introduced a financial support programme to assist the undertaking of national promotional campaigns in an effort to increase dairy consumption and thereby reduce the problem of disposing of surplus milk production within the EEC. The popularity of Irish dairy produce has been steadily promoted by a range of successful marketing and promotional programmes over the years. The NDC has been behind many well-known campaigns from “Butter is the Cream” to the famous TV ad of “Dem Bones, Dem Bones Need Calcium” and has played a significant role in communicating the benefits of dairy produce to the Irish consumer. The NDC’s role in promoting the dairy category has evolved and grown to meet the ever changing modern consumer and its demands. About Us Our History Our Role Our Board Our Members Contact Us LATEST TWEETS Searching for something sweet?😍 We’ve got you covered. Our Honey and Ricotta Cheesecake is the perfect dessert. Add… https://t.co/zGDMCAQJW3 2 days ago In 'Family Farm', episode 4 of our new #DairyMatters podcast, we talk to Miriam Gunn about rearing cows and rearing… https://t.co/nvYjydKsh8 5 days ago Follow us on Twitter @NDC_ie LATEST INSTAGRAM POSTS … Follow us on Instagram ndc_ie The National Dairy Council The Studio, 55c Maple Avenue Stillorgan, Dublin, A94 HY83, Ireland +353 1 290 2451 hello@ndc.ie www.ndc.ie National Dairy Council © 2021 | Privacy Notice | Cookie Settings We are using cookies to give you the best experience on our website. You can find out more about which cookies we are using or switch them off in settings. Accept Reject