Milk and dairy Sustainability Innovation Our farmers About FrieslandCampina 150 years Language HomeAbout FrieslandCampinaStrategy FrieslandCampina’s strategy: Our Purpose, Our Plan 2.0 We aim to create added value. In nutrition, for nature and for people. For young and old, consumers, customers and society as a whole. And also for the owners of the company: the member dairy farmers of FrieslandCampina. Our Purpose, Our Plan All over the world, our employees focus on providing added value. Day in, day out. Our Purpose, Our Plan creates focus throughout the company and inspires us to achieve great things for all stakeholders, including customers and consumers, and for ourselves. This strategy guides us in achieving our purpose. Our Purpose Our Purpose, Our Plan begins with the purpose: nourishing by nature. This means we aim to ensure better nutrition for the world and a good living for our farmers, both now and for generations to come. Our Plan Our plan puts our purpose into action. To achieve this, our plan covers four central themes: Win with nutriton Serve the 24/7 consumer and customer Nourishing a better planet Elevate our essentials Our Purpose, Our Plan 2.0 Acceleration of the transformation The direct and indirect consequences of the corona pandemic have made the FrieslandCampina strategy initiated in 2018 even more relevant. The choices made and the course set are effective and due to the new conditions require accelerated implementation with more attention focused on profitable growth, the initiation of new partnerships and structurally lowering costs. Win with nutrition Producing good and healthy dairy products is at the core of who we are and what we do. FrieslandCampina has a unique grass-to-glass proposition for our customers and consumers. Personal story Herman Ermens “During the past two years, we talked a lot with our largest customers and producers of medical nutrition in the world. Purely by paying more attention to our customers and by looking over their shoulders at the wishes of the patient and caregiver, we realised excellent results in a very short period.” Read Herman's story Serve the 24/7 consumer and customer We are committed to serving our customers and consumers anytime and anywhere. This means having the right product at the right time, in the right location and for the right price. Personal story André van Dongen “Several restaurants in the Netherlands serve the bastogne parfait that we have developed, and we annually sell a total of 150.000 servings of this. That is fantastic. Restaurant chains needs constant quality and we can help owners achieve this with our products.” Read André's story Nourishing a better planet Together with our member dairy farmers, we are committed to creating a sustainable dairy industry. For the coming years we commit ourselves to six priorities for a positive impact on farmers, societies and on our planet. From better nutrition to biodiversity, from carbon footprint to packaging. Find out what Nourishing a better planet is all about! Elevate our essentials We will improve our position in essential dairy products. We aim to build profitable positions in brand cheeses and in unbranded cheeses, and to process less milk in unprofitable products. Strategic goals Exemplary performance price for member dairy farmers To realise our sustainability targets Organic growth in value-added products Higher gross profit margin Increased return on invested capital Want to know more about FrieslandCampina? Do you want to know more about us and the results that our strategy Our Purpose, Our Plan 2.0 delivers? Then check out the following pages: About FrieslandCampina Financials Financial and sustainability reports News Stories Contact Careers Melkweb HoRizon Follow us Disclaimer Terms and Conditions Privacy Statement Cookie Statement Modern Slavery Statement Cookie settings We respect your privacy We use cookies and similar technologies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Press “Accept Cookies” to continue directly to our website or click “Cookie Settings” to change your cookie preferences. For more information, please read our Cookie Policy Cookies Settings Accept All Cookies