HOME SOFTWARE ADVISORY SERVICES COMPANY RESOURCES POLLING & PAPERS CONTACT APPS: SYSTEM 1 RESEARCH APPS: SYSTEM 1 RESEARCH Now, more than ever, it’s important to capture the holistic consumer response to concepts, messaging and ideas. Those that don’t will continue to fail during this critical crossroads for businesses. Maru/HUB provides a connected and holistic understanding of consumer behavior and emotion by integrating System 1 and System 2 measurement into all our capabilities and solutions. Our tools and software are rooted in behavioral science innovation. We empower researchers to capture the behavioral response and emotional reaction that overwhelms the human decision-making process in one dynamic research platform. Apps and capabilities include: Implicit Association Test (IAT) tool that measures key stroke speed to uncover strength of feeling Brand Emotion a proprietary visual semiotics tool that captures unarticulated feeling and emotion Our connected System 1 and System 2 apps enable us to holistically understand consumers by covering all aspects of how they Feel, Behave, Think about stimulus, an issue or an experience. BUENOS AIRES / CHICAGO / EDINBURGH / LONDON / LOS ANGELES / NEW YORK / SAN FRANCISCO / SOUTHAMPTON / TORONTO / VANCOUVER HOMEABOUTOUR PEOPLECONTACT USTERMSPRIVACYMODERN DAY SLAVERY ACT © 2021 MARU GROUP LIMITED. ALL RIGHTS RESERVED. By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.