We Are The T1 Agency We’re a brand engagement agency, focused on creating integrated solutions that serve to connect people and build relationships between consumers and brands. Driven by purpose in everything we do, we apply an entrepreneurial approach to marketing that allows us to offer unique and bold solutions, remain nimble in our delivery, and stay rooted in our focus on delivering client results. Born and raised in Toronto, we build brands with bold ideas that empower people, deliver results and help shape the future. T1 Services Sponsorship Sponsorship Strategy Valuation Evaluation Revenue Generation Planning Event Impact Assessment Stakeholder Management Event Activations Events Experiential Marketing Virtual Event Experiences Staffing Meetings & Events Management Marketing Communications Services Publicity Communication Materials PR & Media Relations PR Measurement & Impact Content Strategy & Production Social Media Strategy Influencer Strategy Digital Strategy SEO/Web/Mobile Optimization Digital Campaign Deployment Call, contact or count on us anytime. Address 10 Alcorn Ave Suite 101 Toronto, ON M4V 3A9 Phone 416 920 7044 Email info@thet1agency.com Email Name Message Terms and Conditions Privacy Policy AODA feature section cases section clients section services section careers section contact section

T1 currently manages Esso Canada’s Hockey Sponsorship, leveraging a robust strategy and valuation process to drive development of an ownable platform. Our proprietary strategic planning process covers an in-depth analysis of the consumer and identification of strategic territories that drive the creation of consumer-facing programs. We support negotiation and partnership renewals with valuation of sponsorship assets; identifying opportunities to drive greater ROI and providing comprehensive measurement and impact reports to ensure our clients maximize the benefits of the partnership and achieve the desired objectives.

We created an ownable platform, the Nissan Kickoff Project, aimed at growing and maintaining participation in football at the high school level. Under that platform, the Nissan All-Canadian TITAN team was born: a national search for 70 high school athletes who’ve demonstrated leadership on and off the field. Managing multiple sponsorship programs, we created an extensive social media and influencer strategy across owned, paid, and partner assets to drive awareness and engagement, which garnered over 100MM impressions and accelerated brand sentiment and purchase intent by 2.7 and 2.5 times respectively.

To support local not-for-profit organizations who were struggling financially when COVID-19 struck, we designed a line of T-shirts to promote social distancing. We leveraged the power of digital media to deploy a marketing plan to promote the initiative with a $0 advertising budget. To date, over $3400 has been raised with all proceeds donated to the North York Women’s Shelter and Distress Centres of Greater Toronto.