HOME ABOUT WORK PEOPLE CONTACT BETC was founded in Paris in 1995 and has grown to become one of the most awarded agencies in the world. That makes us proud. It also makes us French, and we quite like that. At BETC London we’ve brought some of that gallic ‘Savoir Faire’ (an instinctive appreciation of what’s right, with an expertise in good taste and style) with us across the channel. Wherever we go in the world we subscribe to a belief that anything can be made more premium. Anything. It doesn’t matter the category, product, service, channel, consumer, cultural context (or anything else for that matter), we bring an aspirational sensibility to all our thinking, ideas and creative output. We do this because it’s noisy out there. As a brand you can either add to the cacophony or you can rise above it. So our mission is to help elevate brands and businesses in every way we can. That means making them more meaningful, more desirable and applying creativity to their problems in ways that go beyond advertising. OUR CLIENTS OUR NETWORK BETC London is the first agency in a global micro-network from the renowned French agency BETC. Created in Paris in 1995, BETC is one of the most award-winning agencies in the world and the largest agency in France, with clients such as Peugeot, Canal+, Evian, Louis Vuitton, L’Oreal, Lacoste, and Air France. Powered by Squarespace.

HOME ABOUT WORK PEOPLE CONTACT DIGGING INTO THE WORLD OF GARDENING We are increasingly disconnected from nature. There are more of us living in urban areas than ever before (90% of the UK). Yet, we now know that nature has a powerful effect on us; helping us to feel better and heal faster. That’s why Syngenta Flowers invented a new form of nutritionally optimised soil (ie they came to us with ‘better mud’). It makes it easier for people to keep plants alive for longer. They asked us to wrap a brand around it and develop a product and audience strategy. TURNING A TECHNOLOGY INNOVATION INTO A PRODUCT, A BRAND AND A BUSINESS We created KADO (from the Japanese word meaning The Way of the Flowers). We created everything, the name, the POS, the packaging and a website that took the aesthetics and language of fashion and perfume into gardening – to support a more premium priced product. Now we’re expanding the brand’s presence across Instagram and all social media. SELLING OUT Kado is working. The launch range sold out in Waitrose and in our second year, we’re expanding into Tesco and Westland garden centres around the country, adding new formats to the range and maintaining a premium price point in a value category. We’re challenging ourselves to find new ways of distributing Kado. Flowers with your deliveroo, perhaps? Powered by Squarespace.