SEARCH AVAILABLE 24-7 1.800.671.8042 RENT AN RV BUY AN RV LOCATIONS RVING 101 BLOG Home > About Our History The employee owned, Mesa, AZ. based company, founded by Florida native Robert Smalley Sr. in 1972, ranks as the nation’s largest RV rental firm with 132 locations and about 300 employees at peak season in the U.S. and Canada. Smalley’s sons, CEO and Chairman Randall Smalley, and President Robert Smalley Jr., were brought on board straight out of college to help start up and run the company, and remain at the helm today. “My brother and I represent the fourth generation in the vehicle rental business,” Smalley said, tracing his rental roots back to his great grandfather, Frank Couture, who rented cars in south Florida during the 1920s. Robert Smalley Sr. logged numerous years in the car rental business, including serving as president of car rental giant Hertz, before recognizing and capitalizing on an untapped niche in the motorhome rental arena. The Smalley’s family-oriented business culture has been one of the few constants at Cruise America. One of the keys to Cruise America’s longevity, according to Randall Smalley, is being aggressively proactive. “You want to anticipate the market and then correct small problems before they become larger problems,” he said, noting that the company’s current rental fleet will balloon to an all-time high of 4,500 vehicles this summer. “Our objective over the years has been to keep raising the bar, to keep getting better.” Do you have what it takes to help us keep getting better? Check out our current job openings. MORE ABOUT US Our History Join Our RV Rental Network Our News Join our Travel Agent Program FOLLOW DOWNLOAD RENT AN RV Rental Deals Our Vehicles Rental Options Why Rent from Cruise America Renter's Resources BUY AN RV U.S. Inventory U.S. Sales Specials Canadian Inventory Canadian Sales Specials Why Buy from Cruise Buyer's Resources RVING 101 BLOG RV Destinations RV Events RV Lifestyle Share Your Adventure NEWSLETTER SIGNUP ABOUT Our History Join Our RV Rental Network News Travel Agent Program CONTACT US Billing Department Customer Relations Department Reservations Department RV Sales Department HELP FAQs Resources Troubleshooting Videos Cookies Settings CAREERS ACCESSIBILITY PRIVACY POLICY By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies