Beauty The right style, the right attitude at the right time and place. We make your beauty brand look breathtaking. The beauty category is a crowded one, filled with constant technological innovations and product launches. In this crowded space, you need to deliver creative that is “thumb stopping” and worthy of someone’s time. Your message needs to cut through and resonate with the target. Your creative must be representative of your entire target — not just a select few. And your messages need to be distributed via a well-rounded media plan that includes multiple platforms. The marketing mix needs to be the right balance of messages from the brand, complemented by influencers who represent the brand. In the beauty category, the marketing application needs to be just right. Lucky for you, EGC has extensive experience in this category, having developed a wide palette of marketing solutions for the beauty space. Take a look below. EGC Group: Main Office 1175 Walt Whitman Road, Melville, NY 11747 (516) 935-4944 EGC Group: Brooklyn 155 Water Street, Suite 611, Brooklyn, NY 11201 (212) 758-1118 Job Opportunities|Privacy Policy © 2021 The EGC Group

Meet Janet. Granite and TREND Transformations She's the spokeswoman we created for Granite and TREND Transformations. She’s a design guru who brings a smart, witty and no-nonsense approach to educating homeowners on a smarter way to renovate their kitchens and baths. Janet’s exciting personality and quirky style is the perfect balance for putting consumers at ease when planning a kitchen or bath renovation. The overall goal of the campaign was to highlight the key points of difference consumers would relate to. It’s been piloted on TV in a number of US markets and has already seen success, having generated leads by nearly double, month-over-month. Franchisees are reporting double digit sales growth, despite having closed their showrooms during the pandemic, with customers referring to the Janet campaign directly! This campaign was featured in Print A brand can go a long way by having a great, recognizable spokesperson consumers adore. Social Janet brings her wit to social Direct Mail Created an email marketing campaign to break into a consumer's consideration for a remodel and get them to schedule an in-home consultation. Photoshoot Like what you see? Let's have a conversation. Get in touch EGC Group: Main Office 1175 Walt Whitman Road, Melville, NY 11747 (516) 935-4944 EGC Group: Brooklyn 155 Water Street, Suite 611, Brooklyn, NY 11201 (212) 758-1118 Job Opportunities|Privacy Policy © 2021 The EGC Group