As always, a little extra. MSU College of Human Medicine Just what the doctors ordered. ECP has had a healthy relationship with Michigan State University College of Human Medicine since they moved their headquarters to Grand Rapids in 2010. We’ve partnered with them on breakthrough projects from branding and marketing to grand openings. We may not be part of a care team, but we’re a team that cares deeply about branding MSU as one of the top medical schools in the country. Results MSU College of Human Medicine experienced year over year growth since we began our partnership. Success has come in many forms, including widespread news coverage of events and promotions, and most recently a 13% increase in medical student applicants in 2020 over 2019. Scope: Advertising Apparel Design Event Extra Non-Traditional Out of Home Print Publication TV Video Web Design In The News: Detroit News Michigan State trustees approve construction of $85 million research facility in Grand Rapids MLive Michigan State University celebrates opening of new Flint med school campus in old Flint Journal building Ads of the World MSU College of Human Medicine Gran Fondo We’ve all got skin in the game. MSU College of Human Medicine’s bicycling event supporting skin cancer awareness and research really gets our wheels turning. Over eight years of promoting the Gran Fondo, we’ve created memorable marketing that pumped riders up. Each event has brought in thousands of cyclists from around the country, raised hundreds of thousands of dollars for skin cancer research at MSU, and become one of the top Gran Fondos in the nation. Results: Extra Credit Projects Grand Rapids | Detroit | 616.454.2955 | Contact Us | Join our mailing list Home © 2021 ECP All Rights Reserved

As always, a little extra. Blandford Nature Center Taking fun and discovery back to its roots. Whether it’s a stream rushing through your toes or soil running through your fingers, Blandford Nature Center aims to bring West Michigan down to earth through classes, camps, and everyday escapism. Inspired by its 200 acres of woods, streams, trails, and meadows, ECP has helped magnify the center’s spirit of eye-opening exploration even wider than its footprint. Results In the first year of our partnership, Blandford Nature Center total revenue increased 135%, totaling more than $2M additional contributions to the organization. The recent Highlands campaign was incredibly well-received with major donors for the Grand Rapids nature center, especially after much of the fundraising took place during the COVID-19 pandemic. One donor was so impressed with how we portrayed the project that he not only wanted to give $100,000 to the campaign, but an additional $200,000 to help support Blandford operations given their significant revenue losses. Scope: Advertising Collateral Design Direct Mail E-promos Event Fundraising Out of Home Packaging Vehicle Video Web Design Extra Credit Projects Grand Rapids | Detroit | 616.454.2955 | Contact Us | Join our mailing list Home © 2021 ECP All Rights Reserved