Group Strategy EN Locations Search go to store ... Menu Our Carrefour 2022 STRATEGY 01. Strategy 02. Four pillars 03. Business model 04. News Carrefour 2022 STRATEGIC PLAN Unveiled in 2018, the Carrefour 2022 plan embodies the goal of bringing eating well – healthy, fresh, organic, local food – to within everyone’s reach. To become the world leader in the food transition for everyone, we identified four key areas in which we are working at both global and local level. • streamlining our organisational structure to make it more agile, without losing sight of our end customers • achieving gains in productivity and competitiveness • creating a leading omnichannel ecosystem uniting stores and e-commerce • overhauling our food offering with emphasis placed on greater quality "ON SOULIGNE FRÉQUEMMENT, ET L’ON A RAISON, L’IMPORTANCE DE LA TRANSITION ÉNERGÉTIQUE. AUSSI FONDAMENTALE EST LA TRANSITION ALIMENTAIRE. C’EST, J’EN SUIS CONVAINCU, L’UN DES GRANDS ENJEUX DE NOTRE SIÈCLE." Alexandre Bompard, Président-Directeur Général de Carrefour Lire le discours intégral d'Alexandre Bompard A plan based ON FOUR PILLARS Deploy a simplified and open organisation Transforming Carrefour means simultaneously undertaking several projects: rationalising our processes, prioritising our projects, developing our partnerships with specialists from the digital or retail sectors, and acculturating our employees to the digital transformation by means of our internal training programme, Act for Change. Reviewing processes by making customer satisfaction central is a good way of developing efficiency and responsiveness – essential qualities for an agile company. To boost our development and prepare the future of retail, Carrefour is cultivating partnerships with recognised, influential players in technology (such as Tencent) to develop a digital payment system in China or Google, to develop Léa, a speech-enabled virtual shopping assistant in France.” Gaining in productivity to reinforce our attractiveness To become more attractive, Carrefour must implement a two-pronged strategy: reduce its management costs in order to offer customers more competitive prices and invest in two priority projects, the omnichannel approach and the food transition for everyone. This means massifying our procurement, renegotiating our non-retail procurement, reducing the size of our product selection, increasing control of our expenditure, and improving the operational efficiency of our logistics through economies of scale and synergies made possible by the size of our Group. The aim is to reduce our expenditure by €2.8 billion gross by 2020. At the same time, we are investing €2.8 billion over five years to become the leader in on-line food shopping by 2022. Create an omni-channel universe of reference To become the leader in online food shopping by 2022, Carrefour is starting with consumer needs and developing the solutions and services required with assistance from experienced partners. Among the expectations identified, the option of ordering online then having the order delivered or collecting it from the closest store, is our priority. To achieve this, we are rethinking our e-commerce website, our logistics system and our branded store network as part of an omnichannel approach. Specifically, this means a single e-commerce website per country, the opening of 200 additional drive pick-up points in 2018, and the expansion of home delivery to new towns as well as the opening of convenience stores (3,000 by 2022). Making “eating better” accessible to everyone Carrefour aims to play its part in the food transition by leveraging the means at its disposal: strengthening its requirements as regards supply, developing its Quality Lines and encouraging organic farming. For a single goal: making “eating better” accessible to everyone. For us, being the leader of the food transition for everyone means working upstream with the agricultural and food sector stakeholders. In September 2018, this involvement with producers led to Act for Food, a charter drafted by each Group country to be implemented locally. What is the aim of Act for Food? To define specific measures for improving the quality of fresh food products labelled “Carrefour Quality Lines” and Carrefour brand products. At the same time, Carrefour is supporting 500 producers in their conversion to organic production. Download the release of the 2018 23th january Carrefour's NEW BUSINESS MODEL Since 2018, Carrefour has been transforming its business model and shifting towards an ecosystem that benefits all of its stakeholders - customers, partners, producers, public authorities and charitable organisations - in line with changing expectations in consumption and production. In particular, the Carrefour ecosystem gives consumers access to healthy food, produced locally and sustainably at fair prices, which makes it possible to properly remunerate farmers, and to stable employment, participating in the food transition, for employees. Download the infographics News OF THE GROUP Thursday, November 25th 2021 Carrefour launches Carrefour Flash 10/10, its next-generation concept store Group Friday, November 19th 2021 Carrefour to digitise all of its paper catalogues for Paris and the Lyon area Group Digital France Thursday, November 18th 2021 LIVE BLACK FRIDAY Carrefour is organising a special live shopping show featuring a number of exclusive promotional offers Group Event France See all news Follow us Group Carrefour Activities Stores Carrefour Governance Foundation & Solidarity The Carrefour Story Carrefour 2022 Strategy The Food Transition Digital Retail Strategy 2026 Finance Shareholder section Shareholders’ Meeting Carrefour Share Financial publications Regulated information CSR Method Performance Commitment Ethics and responsible business conduct Newsroom All news Horizons Blog HR Act For Change Diversity #Better Produce #Eat Better #Better Consume #Imagine The Future General terms Cookies policy Privacy policy Faciliti Déclaration d'accessibilité Hello and welcome to Carrefour Regarding cookies 🍪, it's up to you ;) Carrefour needs to place cookies or other technologies in order to: Ensure better site performance and safe navigation Submit content and / or personalized advertising according to your areas of interest Collect traffic and navigation statistics Our only goal: to improve our continuous services to provide you with the most qualitative experience possible You can change your mind at any time by setting your cookies.Learn more about our cookies policy.Learn more about our cookie policy ACCEPT ALL COOKIES COOKIES SETTINGS CONTINUE WITHOUT ACCEPTING