POINT OF PURCHASE Applications Point of Purchase Industrial Point-of-Purchase Point-of-Purchase (POP) is becoming an increasingly important part of the advertising mix because it heavily impacts purchase decision-making at the most immediate point. POP is one of the primary applications for wide-format digital printing; companies recognise that customised signage is more effective. Advertising print covers direct mail, promotional leaflets and flyers, point-of-sale, banners, posters and signage. The visual communications (signage and display) sector was one of the earliest to adopt inkjet, with wide-format flatbed printers. UV-curable ink offers very high productivity, application and media versatility, and a low cost per square metre, providing opportunities for growth and expansion and for UV digital printing to take on more in the field of graphic communications. With improved speed and quality, our printers can provide better, faster and more cost-effective options to customers, allowing them to make an immediate impact to their advertising needs as the market changes. Get in touch Inca Digital Printers Ltd 515 Coldhams Lane Cambridge, CB1 3JS UK Click Here +44 (0)1223 577800 Keep in touch Twitter LinkedIn YouTube Terms of Use | Modern Slavery Statement | Legal | UK Tax Strategy Inca Digital Printers Limited is a company registered in England and Wales. Company no. 03951260. VAT Reg. No. GB 750 9317 29. ©2018 Inca Digital Printers Ltd. All rights reserved. Web Design by Optic Creative The Inca Digital website uses cookies to collect data in order to create statistics to improve the quality of our website. You can accept or refuse our cookies by clicking on the buttons opposite. A refusal will not limit your user experience of our Customer Hub and other interactive portals we may provide, as these sites use functional cookies which, if disabled, would prevent these portals from functioning correctly. If you would like to know more about our cookie policy please click here. Deny Cookies Allow Cookies