ALL WORK ABOUT HELPFUL BOWL HIJACK THE SUPER BOWL How do you make a splash on the Super Bowl without buying an ad? You call out other brands’ advertising clichés in their Super Bowl spots, and donate to Boys and Girls Clubs in Southern California for each one. The “Helpful Bowl” inserted SoCal Honda into the Super Bowl conversation without even having to buy an ad, and at the same time strengthened their helpful message. We ended up donating $302,138 for all the clichés and generated more than 11 million social impressions during the promotion. TROLL THE PRE-ROLL Since we knew that Super Bowl advertisers typically release their spots online in the week leading up to the game, we created 15 second pre-roll ads that ran in front of those ads. KEEP SCORE We also partnered with over 140 local pizza places to print scorecards on top of their boxes. That way anyone who ordered a pizza during Super Bowl Sunday would get a fun reminder about the Helpful Bowl. ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions

ALL WORK ABOUT SOCAL HONDA DEALERS IT'S OUR JOB TO BE HELPFUL MAKING PEOPLE ACTUALLY LIKE CAR DEALERS When people think of car dealers, they usually think of someone pushy, loud, and untrustworthy. But not when they think of the SoCal Honda Dealers. Our Random Acts of Helpfulness campaign has successfully rebranded what it means to be a car dealer. It really is their job to be helpful, and for the past decade, they've been helping real people all around Southern California with everything from free gas at the pumps to helping a child receive a service dog. Still don't believe us? Take a look at some of the many people we've surprised. Oh and since the Helpful campaign began, the SoCal Honda Dealers went from being outsold by Toyota 2:1 and outspent by 3:1, to surpassing Toyota in sales while still being outspent. HELPFULNESS YEAR-ROUND The SoCal Honda Dealers know the importance of education and recognizing those that go above and beyond the call of teaching. That's why during Teacher Appreciation Month, we surprise helpful teachers that have been nominated by their students, peers, and community. ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions

ALL WORK ABOUT UBER + HONDA HELPFUL + UBER Super Bowl Sunday is the second deadliest day of the year for drunk driving accidents, so we decided to be helpful by airing a simple commercial with a bold promise: We'll give you a ride home. TEST test ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions

ALL WORK ABOUT ACTIVISION THE GREATEST VIDEOGAME GENERATION EVER We launched Call of Duty, relaunched Tony Hawk, and introduced the world to Guitar Hero, turning Activision into the largest video game maker in the world. ©2021 SECRET WEAPON MARKETING 8675 WASHINGTON BLVD #203 CULVER CITY, CA 90232 Terms & Conditions