Home Models Electromobility Finance Offers Discover RECENT ARTICLES BMW IN COLLABORATION WITH MOUNT JULIET ESTATE AS OFFICIAL CAR PARTNER BMW Ireland is delighted to announce a collaboration with Mount Juliet Estate as Official Car Partner. Read Article BMW LAUNCHES ITS WORLD-FIRST eDRIVE ZONE TECHNOLOGY IN IRELAND BMW is making an important contribution to incentivise consumers to electric driving by launching a new digital service, BMW eDrive Zones in Ireland. Read Article STEP INSIDE THE NEW BMW iX5 HYDROGEN Read Article BMW GROUP IRELAND’S ANNUAL CHARITY CYCLE Read Article DOUBLE SUCCESS AT THE AUTO TRADER AWARDS. Read Article JEFF KOONS AND THE ART OF LEADERSHIP As he enters his fifth decade at the top of the art world, Jeff Koons shares his thoughts on teamwork, leadership, knowing when to let go, and why we should always trust in ourselves for finding inspiration and creativity. Read Article STEP OUT IN STYLE WITH BMW LED DOOR PROJECTORS. Set the style bar high with the innovative BMW LED door projectors. They make entering and exiting the car a truly unique experience. Read Article RUSSELL WHITE BACK ON OLYMPIC QUEST Read Article TRIATHLON IRELAND RUN AND RIDE, SUPPORTED BY BMW IRELAND. Run and Ride by Triathlon Ireland is back and supporting BMW Ireland’s chosen charity partner for 2021, LauraLynn Children’s Hospice. Read Article FORM FOLLOWS FUNCTION The aerodynamic wheels of the BMW iX3 are both a technological and an aesthetic first. Two internationally renowned artists worked on their design, adding their own ideas to the process: Spencer Mar Guilburt and Tonia Calderon. Although their designs aren’t for sale, they do still have a lot to say about sustainability, art and design. Read Article Humanising Technology Discover the team behind BMW's first ever visual identity for the new BMW iX's Intelligent Personal Assistant. Read Article BMW CORONAVIRUS STATEMENT. As a responsible company, the health and safety of our customers, partners and staff is of paramount importance to us, our operational procedures are fully compliant with the current guidelines for level 5 restrictions. Read Article WINTER CARE FOR YOUR BMW During the colder winter months, proper maintenance and care is essential to ensure you keep getting the most from your BMW. Wet or snowy weather conditions require even more caution and attention while driving, and maybe even a little extra comfort too. Read Article THE BMW M4 COMPETITION x KITH. Style and strength. Leadership and luxury. Passion and performance. Two powerful icons come together to create a compelling limited-edition vehicle: the BMW M4 Competition x KITH. Read Article BMW CHARITY CYCLE GOES VIRTUAL Spreading enthusiasm for health and exercise to potentially advance the wellbeing of others. Read Article MORE THAN 7 MILLION VEHICLES WITH ALL-ELECTRIC OR PLUG-IN HYBRID DRIVE SYSTEMS BY THE YEAR 2030. The BMW Group now already offers the world’s widest selection of premium automobiles with an electrified drive system – digital solutions for increasing the proportion of electric driving offered by plug-in hybrid models – BMW 7 Series, BMW 5 Series and the BMW X1 also available in future with purely electric drive. Read Article HOW TO PUT YOUR LEADERSHIP TO THE TEST IN 3 STEPS. Read Article THE FIRST-EVER BMW iX3 IS COMING. BMW i is ready to expand its range with the launch of the first-ever BMW iX3. Representing BMW’s first all-electric Sports Activity Vehicle. Read Article RUN & RIDE FOR PIETA Run and Ride for Pieta is Triathlon Ireland's nationwide duathlon campaign, supported by BMW Ireland (Triathlon Ireland’s Title sponsor) and designed to kick-off the outdoor summer season. Off The Ball are also getting involved by partaking in the challenge. Read Article THE POWER OF MUSIC While you wait and plan your next adventures, BMW Group has a musical test for you to put your BMW through. Read Article IT’S CLOSE: THE NEW BMW 4 SERIES COUPÉ. The finish line is insight. The new BMW 4 Series Coupé has entered into the final phase of testing. The initial pre-production development has been carried out at race tracks and other test facilities around the world, and now concludes on the country roads and motorways surrounding the BMW Group’s Research and Innovation Centre in Munich for final touches. Read Article A JOURNEY LIKE NO OTHER. DRIVING SUPPORT AND SOLIDARITY ACROSS THE BMW IRELAND NETWORK. Read Article BMW OWNERS GUIDE. Maintaining your BMW during the Coronavirus isolation period. Read Article USHERING IN A NEW ERA WITH THE BMW CONCEPT i4. By creating a perfect blend of modern, elegantly sporty design with spaciousness and functionality the BMW Concept i4 provides a whole new take on dynamic excellence. Read Article INSIDER REPORT: THE 2 SERIES GRAN COUPÉ COMES TO IRELAND Read Article COMING SOON: BMW 3 SERIES TOURING PLUG-IN HYBRID AND xDRIVE. To make the Summer 2020 launch of the new BMW 330e Touring even more enticing, BMW has decided to complete the four-model line-up, which includes the already launched BMW 330e Saloon, by offering BMW’s intelligent all-wheel drive system, xDrive, on 3 Series Plug-in Hybrid models for the first time. Read Article WINTER IS HERE. IS YOUR CAR WINTER READY? Give your BMW the attention it deserves. Read Article BMW ANNOUNCES X1 AND X2 PLUG-IN HYBRID MODELS. With over 500,000 electrified vehicles already sold globally, it’s no surprise to see that BMW is increasing its range of Plug-in Hybrid Electric Vehicles (PHEVs). And with the launch of the BMW X1 xDrive25e, plus many more to follow, drivers now have more choice than ever before. Read Article BMW CHANGING PERCEPTIONS AT CES 2020. At the Consumer Electronics Show 2020 the BMW Group presented its visionary approaches to creating the mobility experience of the future. Read Article BMW 3 SERIES CROWNED THE IRISH TIMES TOP CAR FOR 2020 "BMW 3 Series – Our top choice for 2020 reminds us why driving is fun"... Irish Times. Read Article THE NEW ALL-ELECTRIC BMW i4. BMW is transferring the brand's characteristic core features to the age of electric mobility – the BMW i4. BMW Group's first purely electrically powered model for the premium mid-range. Read Article NEW LEADERSHIP AT BMW GROUP IRELAND. From 1 January 2020, Kevin Davidson will take on the role of Managing Director BMW Group Ireland. Read Article BMW’S VISION M NEXT CONCEPT CAR UNVEILED. To drive or not to drive? This is the real question facing the next-generation of BMW drivers. Read Article BMW 1 SERIES GETS SMARTER AND MORE PERSONAL. One of the features that makes driving the BMW 1 Series so revolutionary begins with “Hey BMW”. Read Article MAPPING THE WORLD AS WE SEE IT. Driving is evolving – with automated vehicles like the Vision iNEXT marking the beginning of a new era. BMW started research on the vision of autonomous driving back in 2000, taking to the race track in 2006 and arriving on the motorway shortly after in 2011. Read Article LOS ANGELES AUTO SHOW 2019. Crowds at the Los Angeles Auto Show 2019 were given the opportunity to get up close and personal to an amazing selection of recently announced BMWs. Read Article BMW SETS ELECTRIC TARGETS FOR 2021. At the International Motor Show (IAA) in Frankfurt, Oliver Zipse, Chairman of the Board of Management of BMW AG announced some ambitious targets, saying “By the end of 2021, we aim to have a total of one million electrified vehicles on the roads.” Read Article THE 3: THE MAKING OF AN ICON. It was 1975; the world was watching Jaws on the big screen, wearing platforms to the disco and, more importantly, being introduced to the first ever BMW 3 Series. It’s now over 30 years later and BMW is producing the seventh generation of this iconic driving machine. Read Article INTRODUCING THE BMW i HYDROGEN NEXT. BMW has given visitors at the IAA Cars 2019 show a glimpse into the future of mobility with the unveiling of the new BMW i Hydrogen NEXT fuel cell development vehicle. Read Article Legal Notice Privacy Policy Cookie Policy Find a Retailer BMW.ie Share on