Purple News & Views A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm. The Latest WHY COMPANIES SHOULD INVEST IN THE PROPS THAT CREATE HYGIENE THEATER OCTOBER 2021 • 4 MIN READ The latest COVID-related research conducted by Purple Strategies shows most employees want their employers to implement safety measures at work. continue reading WHICH IS WORSE: THE FEAR OF CRYPTO OR THE FEAR OF MISSING OUT? OCTOBER 2021 • 3 MIN READ Private sector moves continue to fuel cryptocurrency’s growing legitimacy as an asset class, but it’s not all good news for fans and investors. continue reading PURPLE ELEVATES DARRYL PACKARD TO GENERAL COUNSEL SEPTEMBER 2021 • 2 MIN READ Purple Strategies has appointed Darryl Packard as General Counsel at the firm, who brings more than 15 years of experience in all aspects of business law. continue reading NEW CEO RESEARCH PROJECT SURFACES DATA FROM AND FOR CEOS TO GUIDE EXECUTIVE ACTION SEPTEMBER 2021 • 2 MIN READ Purple is pleased to introduce our new CEO Research Project, developed with our partners at The CEO Forum Group, a media and content company that serves, connects and convenes the CEO community. continue reading CEOS STRIVE TO BUILD A BETTER WORKPLACE POST-PANDEMIC AUGUST 2021 • 5 MIN READ CEOs share perspective on how to create a working environment that is stronger than ever as the world transitions out of the pandemic. continue reading RORY COOPER NAMED A GEORGETOWN UNIVERSITY POLITICS FELLOW AUGUST 2021 • 2 MIN READ Rory joins some of the best minds in politics, campaigns, journalism and public service to engage and educate future leaders in those fields. continue reading RECENT MEDIA MERGERS LEAVE MANY PEOPLE CONFLICTED AND SEEKING GOVERNMENT INTERVENTION AUGUST 2021 • 3 MIN READ Mergers of media and content companies have left people feeling conflicted about the pros and cons and looking to government for help. continue reading IF PAST IS PRE-GAME, NHL POISED TO ENJOY BOOST IN PUBLIC REPUTATION FROM RESPONSE TO LUKE PROKOP’S HISTORIC ANNOUNCEMENT JULY 2021 • 4 MIN READ For companies, the playing field has expanded in terms of issues and audiences that warrant careful monitoring, analysis and engagement. continue reading PURPLE ELEVATES RORY COOPER TO PARTNER JUNE 2021 • 2 MIN READ Rory brings expertise honed during a career in Washington spanning the White House, congressional leadership, K Street, media and campaigns. continue reading CORPORATE AND PUBLIC AFFAIRS INSIGHTS LEADER NICK DRIVER JOINS PURPLE MAY 2021 • 2 MIN READ Nick joins from Hill+Knowlton Strategies, where he most recently led the U.S. research team and scaled data and analytics across the global network. continue reading WORKING MOMS AND CORPORATE REPUTATION: STRUGGLE, SOLIDARITY AND OPPORTUNITY MAY 2021 • 5 MIN READ Companies have meaningful opportunity in this moment to build a reputation as an employer of choice, not just for working moms but for all employees. continue reading + Load more Washington, DC 815 Slaters Lane Alexandria, VA 22314 T. 703.548.7877 Chicago 954 W. Washington Blvd. Suite #530 Chicago, IL 60607 T. 312.380.0392 © 2021 Purple Strategies. All Rights Reserved. Privacy Policy.