Search for: Call us: 515-875-4500 MENU Home » Brand Center LCS FAMILY OF COMPANIES BRAND CENTER. Since 1971, LCS and the LCS Family of Companies have been building a reputation for excellence in the field of senior living. The company is recognized by its name, logo, and other elements of its branding. These content and graphic guidelines were developed to protect the LCS brands, and are to be followed by anyone using the brand in media, printed materials, or other forms of communication. LCS, Life Care Services, LCS Development, and CPS are registered trademarks. Please refer to the brand standards guide before using these images. Media inquiries 515-875-4500 news@lcsnet.com Advertising inquiries info@lcsnet.com Logos Branding LCS Life Care Services LCS Development LCS Real Estate CPS FAQ The following section contains answers to some of the most common questions about taglines, company descriptions, preferred terms and brand standards for LCS and the LCS Family of Companies. What are the current brand names and taglines? LCS is the parent brand. Life Care Services, LCS Development, CPS, and LCS Real Estate are sub-brands and business lines of LCS. LCS does not use a tagline. On first reference, sub-brands should include its tagline. Please note, the word “An” is capitalized. Example: LCS Development®, An LCS® Company. Brand name: LCS® Brand name: Life Care Services® Tagline: An LCS® Company Brand name: LCS Development® Tagline: An LCS® Company Brand name: LCS Real Estate™ Tagline: An LCS® Company Brand name: CPS® Tagline: An LCS® Company Additional copy taglines: The LCS® Family of Companies Managed by Life Care Services® Referencing multiple brands with tag lines: Example: Life Care Services® and LCS Development®, LCS Companies Use Guidelines Trademark symbols are to be used in first reference. First reference is considered to be in the copy of the document rather than in the headline. If a logo is on the page and the logo contains a trademark symbol, this counts as the first reference. Trademark symbols are not to be used in advertising headlines, news release headlines, or website navigations. On first reference, the individual business lines must be followed by their respective taglines. LCS and its business lines are not italicized. LCS is not to be used interchangeably with Life Care Services. LCS is the parent company; Life Care Services is the community management company and a business line of LCS. Avoid using the LCS name in a plural or possessive form. The reference to brand names is passive when describing a community’s relationship to the parent company and its business lines (sub-brands). Example: “Timber Ridge at Talus is managed by Life Care Services®, An LCS® Company.” Brand names are not to be used as adjectives. Example: “…a community managed by Life Care Services…” not “…a Life Care Services-managed community…” How do I know which logo file type I need? What is the best way to describe each company within the LCS family? What are some facts about Life Care Services? Are there any unique program names? What are the preferred senior living terms? What is the preferred editorial style? BACK TO TOP MENU CONTACT US 400 Locust Street Suite 820 Des Moines, IA 50309-2334 515.875.4500 Have a question? Ask us anything! I'd like to receive future communications from the LCS Family of Companies. Yes No THE LCS FAMILY OF COMPANIES Choose an LCS company to explore... Senior Living Management Senior Living Development Senior Living Communities Senior Living Investments Group Purchasing Health at Home © 2021 LCS. All Rights Reserved | Privacy Policy | California Consumer Privacy Act | Accessibility Statement