CLIENT LOGIN United States INSIGHTS SOLUTIONS NEWS CENTER ABOUT INSIGHTS INCREASINGLY AFFLUENT, EDUCATED AND DIVERSE: AFRICAN-AMERICAN CONSUMERS CONSUMER | 09-17-2015 This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence. This year, we focused specifically on a segment of African-Americans who are often overlooked, those with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing. These larger incomes are attributed to a number of factors including youthfulness, immigration, advanced educational attainment and increased digital acumen. As these factors change African-Americans’ decisions as brand loyalists and ambassadors, savvy marketers are taking notice. AFRICAN-AMERICAN INCOMES ARE RISING As African-American incomes rise, their increase in spending on certain categories outpaces that of the total population. Categories where higher-income African-Americans outspend the total population in terms of percentage of income include future-oriented categories, such as insurance policies, pensions and retirement savings. Tagged: FINANCIAL | BRAND MARKETING | DEMOGRAPHICS | SHOPPER | CPG AND RETAIL | GENERATION To download, please provide us with a little information. Download RELATED NEWS Black Influence Goes Mainstream in the U.S. Nielsen TV: Sold in China U.S. LGBT Shoppers Make More Trips, Spend More Than Average Quantifying the Market Power of Households With Intellectual Disabilities What's In Asian-Americans' Wallets? RELATED REPORTS Africa's Prospects: Macro Environment, Business, Consumer and Retail Outlook Indicators Case Study: Weirdly Awesome, and Effective Proudly Setting Trends: The 2015 LGBT Consumer Report Focusing On Our Strengths: Insights into the Christian Book Market Asian-Americans: Culturally Connected and Forging the Future Interested in learning more? Contact Us COMPANY INFO About Nielsen Investor Relations Nielsen Families Citizenship & Sustainability Press Room Careers Contact Us INSIGHTS Newswire Reports Top Ten & Trends How We Measure Webinars & Events Newsletter Sign-up SOLUTIONS Advertising Effectiveness Audience Measurement Marketing Mix Price and Promotion Product Development Reputation Management Segmentation Shopper Privacy Policy | Terms of Use | Site Map Copyright © 2015 The Nielsen Company. All Rights Reserved.