INEOS Group About Consumer Brands CONSUMER BRANDS Why would, and how did, a successful global manufacturer of chemicals venture into consumer operations? Meet the INEOS businesses making an impact in Automotive, Hygienics and fashion. CONSUMER BRANDS INEOS Grenadier INEOS Automotive is on the road to deliver to markets a robust, uncompromising 4x4 that epitomises the INEOS spirit. Named after the London pub in which Jim Ratcliffe conceived the idea, the Grenadier will be resilient and robust. Built by world-renowned engineers, using only the best components for the job. More angles than curves where function dictates form, every time. More than a passion project, a bold business opportunity – the built on-purpose Grenadier will have no equal for those who depend on a vehicle in all conditions and terrains. You can follow the journey here. VISIT WEBSITE CONSUMER BRANDS INEOS Hygienics When doctors, nurses and front line staff desperately needed hand sanitiser, we built six factories each in under ten days, to produce millions of bottles to supply thousands of hospitals free of charge. With production ramped up and initial peak demand met, the obvious next step for the world’s largest manufacturer of high purity synthetic ethanol was to protect the wider public directly. Targetting viruses with confidence, we now have a range of hospital grade hand gels, sanitiser sprays, wipes and dispensers available for retail sale. As a rapidly evolving dedicated Hygiene business, we are ideally placed to meet the new demands of consumers and businesses against corona and other viruses. VISIT WEBSITE CONSUMER BRANDS Belstaff One other INEOS business already well-known to consumers is iconic British fashion-label Belstaff. Emblematic of Britain’s rich motor racing and sporting heritage, the brand is best known for its waxed motorcycle jackets, worn by Lawrence of Arabia as well as Steve McQueen in The Great Escape. Synonymous with enduring style and function and with a strong racing pedigree, the brand has proven a natural fit with INEOS’ sporting elite. Belstaff has created the on-shore collection for Sir Ben Ainslie and INEOS Team UK as they challenge for the 36th America’s Cup (the oldest international trophy in world sport) and is the official outfitter for our world-class cycling team, the INEOS Grenadiers as well as the OGC Nice, the French League 1 team. VISIT WEBSITE ABOUT ABOUT Our History Find out more about our achievements and adventures since we began in 1998. READ MORE ABOUT Our Leadership INEOS is led by its founder and Chairman Sir Jim Ratcliffe and co-owners Andy Currie and John Reece. READ MORE INEOS GROUP Locations INEOS has sites around the world, catering to different businesses and requirements. View the interactive map here. READ MORE ABOUT Charities and Foundations Through our programmes, partnerships and philanthropic donations, INEOS supports a diverse range of health, education, conservation and... READ MORE RELATED INCH ARTICLES ISSUE 20 Grenadier – A Star Is Born 2020 ISSUE 19 INEOS builds plants in 10 days APRIL 2020 ISSUE 18 A 4X4 built on purpose – an uncompromising off-roader that works for the world DEC 2019 FOLLOW US INEOS footer navigation Site sections HOME ABOUT US LEADERSHIP LOCATIONS CONTACTS SUSTAINABILITY NEWS PRESS RELEASES IN.TV VIDEO PRESS CONTACTS CAREERS INVESTORS Industry BUSINESSES CHEMICALS POLYMERS OIL AND GAS MARKETS PRODUCT FINDER Sport SAILING CYCLING FOOTBALL F1 CHALLENGES FOUNDATIONS Copyright © 2021. All rights reserved. This website is published by INEOS on behalf of its businesses. Headquarters: 38 Hans Crescent, Knightsbridge, London, SW1X 0LZ, UK. INEOS is a Registered Trademark, the property of INEOS Capital Limited. Site designed and developed by The MTM Agency LEGAL ANTI SLAVERY ACT PRIVACY POLICY COOKIE POLICY VAT NUMBERS TERMS OF SALE English We use cookies to make sure you get the most from our website. Need to know more? OK