Global Intelligence Issue 05 2018 Discover more Welcome to the fifth edition of Global Intelligence Zenith has published the fifth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications, including: Start-ups harnessing the power of AI for brands How AI resolves the paradox of consumer choice Developments in shoppable content and live-stream retail How sporting superstars fuel brand conversations online The integration of search with shopping Best practices for auction dynamics Category insights, focusing on alcohol marketing VIEW PDF VIEW EBOOK SIGN UP FOR ZENITH INSIGHTS 27th April 2018 Share this post BACK TO INSIGHTS Articles from this publication Insight Brand growth through digital media Insight Global advertising confidence rises rapidly Insight Advertisers focus on digital brand experiences Insight Adspend in France Insight Start-up watch Insight Snapchat – a year after its IPO Insight Artificial Intelligence resolves paradox of consumer choice Insight In focus: Alcohol Insight How sporting superstars fuel brand conversations online Insight Auction Dynamics: how to cut through the noise Insight Search and shopping get closer Insight Shoppable content set to take off BACK TO INSIGHTS Who We Are Our Work Our People © 2021 Zenith Cookies Privacy Modern Slavery Statement Web Design by TWK Welcome to Zenith. Read our policy. x