Skip to footer Menu Search Perpetual Environment Science Arts Rolex Awards Mentor and Protégé Featured stories Gina Moseley Mosaic of underground beauty The isle is full of wonder Ancient art of communication In search of the first Americans Projects to protect our Planet Inspiring Stories Our home is dependent on the individuals and organizations committed to finding solutions to protect it. We, at Rolex, support those who go above and beyond to safeguard and preserve our Perpetual Planet for the next generations. Open projects Perpetual Planet Heroes of the Oceans Discover the new generation of heroes who are showing us what needs to be done to restore health to the ocean, creating a Perpetual Planet for us all. Watch the video Most Popular content Music Zakir Hussain & Marcus Gilmore Exploration Perpetual Planet Architecture David Adjaye & Mariam Kamara New Watches 2021 Discover the collections Rolex.com Share this page Languages Accessibility ABOUT ROLEX.ORG Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit. It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations. #Perpetual Follow us THEMES Perpetual Our founding spirit Environment Perpetual planet Science Perpetuating knowledge Arts Perpetuating culture PROGRAMMES Rolex Awards for Enterprise Rolex Mentor and Protégé ALL PROJECTS View all articles and videos LEGAL NOTICES Terms of use Privacy notice Cookie policy NEWSROOM Visit our Newsroom Discover our watches on Rolex.com