Solutions Clients Insights About ENGLISH LOGIN CONTACT US CLIENTS H&L PARTNERS Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand SCENARIO SOLUTION SUCCESS LEARN MORE H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action. Comscore Predictive Audiences drove significantly lower CPA compared to both the behavioral audience segment based on cookies and a competitor contextual segment. Are you ready to learn what Comscore Predictive audiences can do for your ad campaigns? CONTACT US TODAY 74% Lower CPA compared to auto behavioral audience 34% Lower CPA compared to auto contextual segment The Scenario H&L’s client, a leading auto advertiser, seeks most effective targeting to drive campaign performance. The Solution Campaign Setup H&L selects 3 types of targeting segments from different third-party data providers to test performance: Comscore Predictive Audiences with IHS Markit Auto Behaviors Competitor Contextual Segments Competitor Behavioral Segments Campaign Activated H&L runs a competitive evaluation testing the three targeting tactics, holding all other parameters constant. Performance Measured H&L measures campaign performance of each targeting tactic based Cost-per-Action The Results Leading auto brand achieved most efficient CPA using Comscore’s Predictive Audiences. Benefits included: Comscore Predictive Audiences outperform all targeting tactics 74% lower CPA compared to auto behavioral audience 34% lower CPA compared to auto contextual segment COST-PER-ACTION Kao Choua Vue , PROGRAMMATIC MEDIA MANAGER, H&L Partners "Comscore’s predictive methodology is a proven performance driver for our clients and is one of our top tactics. It has superseded cookie-based third-party audience and contextual targeting by achieving greater ROI for our client’s programmatic campaigns." How can we help you? Contact us to learn how Comscore can help you drive growth. LET'S TALK Related Insights PRESENTATION Advertising on Misinformation PRESENTATION Comscore and the Role of Privacy: Context and History of Online Measurement BLOG Comscore's Work on Online Measurement in a Privacy-Forward Future BLOG What happens to ad targeting if user tracking goes away? Home Clients Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand © 2021 Comscore, Inc. Privacy Policy Terms of Service Contact Us Share to LinkedIn Share to Twitter Share to Facebook Share to Email App More AddThis Share options