Our History Vimto has been doing things differently since 1908. And since then, our deliciously refreshing taste has been quenching thirsts in 73 countries worldwide. Take a look at how it all started and what we’ve been up to along the way. 1883 John Noel Nichols The man behind Vimto. Born on December 28th in Blackburn, Lancashire, who grew up to create the unmistakable flavour that we all now know and love. 1883 1908 1910 1919 1920 1924 1930 1940 1950 1964 1970 1972 1986 1987 1992 1997 2004 2006 2008 2009 2014 2016 2017 2018 2021 .cls-1 { fill: #fff; } Press & media Terms & conditions Cookie policy Privacy policy © COPYRIGHT 2021 NICHOLS PLC. ALL RIGHTS RESERVED. SITE DESIGN & BUILD BY THINKING JUICE. Linkedin By using our website you consent to all cookies in accordance with our Cookie Policy. Read more ACCEPT ALL DECLINE ALL ×

Vimto unveils bold new visual identity across its entire portfolio in 2021 Celebrating the brand’s position of always being refreshingly different Press release date: 24th March 2021 Vimto, one of the UK’s most iconic soft drinks brands, is launching a new visual identity across its entire portfolio. Rolling out from January, the new contemporary design will deliver a cleaner, bolder and more modern look that represents Vimto’s unique and refreshingly different brand personality. Having grown consecutively YOY for the past decade, Vimto is now worth a staggering £96 million and brand sales are up +6.3% year-on-year, growing almost three times faster than the category. Building on solid sales momentum and driving the Vimto offering forward, the redesign will ensure that Vimto is propelled into the forefront of consumer minds. Designed to represent Vimto’s personality whilst championing the brand’s unique and refreshingly different taste, the new look also aims to inject some playfulness into the soft drink category. Centred around a striking ‘V’, which also provides strong on-shelf standout, the new design pays homage to the brand’s 113-year heritage with the inclusion of ‘since1908’ as well as the brand’s iconic red, white and purple colour palette. We have worked hard to create a new visual identity for such an iconic and well-loved brand. We are confident that we’ve created something that no only speaks to our target market but also celebrates and communicates Vimto’s personality. As one of the leaders in healthy hydration, the new modern design stands out on shelf and enables us to highlight more of our product benefits, such as real fruit ingredients and added vitamins – all helping consumers to navigate the options available and make Vimto the obvious choice. The redesign for Vimto marks the start of what will be an exciting year and we can’t wait to reveal what we have in store. Becky Unwin, Senior Brand Manager .cls-1 { fill: #fff; } Press & media Terms & conditions Cookie policy Privacy policy © COPYRIGHT 2021 NICHOLS PLC. ALL RIGHTS RESERVED. SITE DESIGN & BUILD BY THINKING JUICE. Linkedin By using our website you consent to all cookies in accordance with our Cookie Policy. Read more ACCEPT ALL DECLINE ALL ×