BRAND ACTIVATION Men Expert #BESTERMANN The task Today, fathers face very different demands. You are husband, boyfriend, sometimes father, uncle, or surrogate father. On the one hand, they are role models, on the other hand, some of them are still children themselves. And her life has changed due to the corona pandemic, mobile work and everyday life. So how can they be fit, well-groomed and there for everyone? Where do you get support? Our strategy Whether childish or daddy-esque, playful or serious - fathers are always role models. And they get their support mainly from their friends. So for Father's Day we show three authentic fathers with charm, fun at their job and family life. Fathers who build bridges between the worlds and often go through life with a wink. our solution Der neue Online-Spot von L’Oréal Paris Men Expert zum Vatertag zeigt drei befreundete Väter: die beiden Borussia Dortmund-Spieler Lukas Piszczek und Mats Hummels sowie den ehemaligen Fußballer Lars Ricken. Zwischen Bällebad und Vorlesen, von Frühschicht bis Gute-Nacht-Geschichte zeigt die Kampagne ihren Teamgeist und – klar, dass L’Oréal Men Expert an ihrer Seite ist. ALLE NEWS IM ÜBERBLICK Office Frankfurt Großer Hasenpfad 44 60598 Frankfurt T: 069 60507-0 frankfurt@mccannworldgroup.de Office Düsseldorf Broadway Office Breite Straße 29-31 40213 Düsseldorf T: 0211 49554-0 duesseldorf@mccannworldgroup.de Office Berlin c / o WeWork Stresemannstrasse 123 10963 Berlin T: 030 44030-0 berlin@mccannworldgroup.de work Agency Services News Jobs Contact data protection imprint

BRAND ACTIVATION Mocha x Defected: A Less Normal Experience The task The new Opel Mokka with its new design is anything but ordinary. This was already shown by the introductory campaign “More courage. More mocha. ”In order to stay true to the claim, we want to address the new young target group with another“ less normal experience ”. Our strategy The “Humanity feat. Alina Lorfeo ”from the house label Defected, the new feel-good anthem from the Opel Mokka TV spot literally stands for a new start. A new start that is also electrifying from a musical point of view and is anything but ordinary. We are continuing this approach with Defected and bringing star DJs on board for a “less normal experience”. our solution Eine Weltpremiere: zum ersten Mal veranstaltet ein Autohersteller mit einem internationalen House Music-Label ein virtuelles Musik-Event. Sechs coole Locations, sechs europäische Top-DJs, sechs Stunden feinste House-Musik mutig und klar wie der Opel-Newcomer – ein elektrisierendes Erlebnis powered by Mokka. ALLE NEWS IM ÜBERBLICK Office Frankfurt Großer Hasenpfad 44 60598 Frankfurt T: 069 60507-0 frankfurt@mccannworldgroup.de Office Düsseldorf Broadway Office Breite Straße 29-31 40213 Düsseldorf T: 0211 49554-0 duesseldorf@mccannworldgroup.de Office Berlin c / o WeWork Stresemannstrasse 123 10963 Berlin T: 030 44030-0 berlin@mccannworldgroup.de work Agency Services News Jobs Contact data protection imprint