The VOX Capital Group The VOX Capital Group includes companies operating in related industries, enabling customers to be provided with materials for the construction and finishing of flats and houses, and through diverse collections of furniture and decorative items it can help to arrange any interior. The group consists of 3 companies that are leaders in their industries in Poland – Vox Furniture, Profile VOX, and Vox Doors and Floors. International development: The idea of Human Touch Human Touch is much more than a business connection between the companies and entities managed by a charismatic owner, and now jointly run with his son and daughters. It is the strategic changes that have occurred in each of the companies in the past few years and, although carried out in various ways, carried out according to the same values, based on in-depth knowledge of humanity. Human Touch is the ability to understand and make constant changes, in which an individual's needs and values, but also developing their talent and the potential inherent in them, are in the spotlight. The idea of Human Touch is to study, co-create, and change. Knowledge and understanding of people and their often still unconscious needs and motives can be a source of inspiration for a designer to create unique products. Human Touch is respect for customer choice and consciously giving them the opportunity to make changes in the products, so that everyone can independently give them a personalised, unique aesthetic and change their functions. The idea of Human Touch is the inspiration for successive VOX collections. Hence the involvement in the design process from furniture specialists in various fields, as well as the users themselves. Research and workshops enable them to define jointly the most important characteristics of the furniture from their perspective. In this way, the products offered by VOX Furniture are a response to the current and real needs of users. Piotr Voelkel Businessman, man of culture, involved in the development of education, he links all of his activities under the common umbrella idea of development in accordance with the needs of humanity – the "Human Touch": Companies: Vox Furniture www.meble.vox.pl, Vox Profile www.profile.vox.pl, Vox Doors and Floors www.drzwiipodlogi.vox.pl - leading companies in the construction industry and interior design. Schools: School of Social Sciences www.swps.pl, School of Form www.sof.edu.pl, School of Humanities and Journalism www.wsnhid.pl and the Da Vinci primary and secondary schools www.liceumdavinci.pl. Concordia Design – a centre for innovation, design and creativity – a platform for cooperation and consulting for designers and companies in the creative sector and the area of personal development www.concordiadesign.pl, the Vox Artis Foundation for Contemporary Art www.vox-artis.pl, and the Talent Scholarship Fund. Co-creation We use modern science and technological development. We run psychological, sociological, and ethnographic research, humanistic knowledge, and user surveys in collaboration with scientists from the School of Social Sciences, the School of Humanities and Journalism, and external companies and consultants. We use this research to design interiors that solve user problems, and realise their emotional, functional and aesthetic needs. Turn users in the design process of new products, from the outset have a real impact on their ultimate functionality and appearance. We invite you to create your own, customized solutions. Two editions of the "Your Project" competition, in which participants created prints for furniture, led to more than 2,500 works submitted, which confirms how many people want to use their creativity to show themselves in the interiors which they live in. Workshops Design Management Workshops Design Management Workshops for children Become a designer in your room Workshops for children Become a designer in your room Workshops for journalists the Interpreters' Laboratory Education We are participating in the building of Poland's largest education programme focused on creative co-creation and design which is independent of the state. As the VOX Capital Group we conduct education at various levels – we organize workshops for children and designers; we invite our users to co-creation sessions to co-create new collections, and we educate our own employees. We cooperate with the Warsaw School of Social Psychology, the College of Humanities and Journalism, the School of Form – a modern design university where students will be able to take work experience in VOX Group companies. We initiated the establishment of a postgraduate Design Management course conducted at the School of Humanities and Journalism, and our colleagues have developed an original programme of education for these studies. We work with Concordia Design – Poland's first centre for creativity and design for business. Here we organized the "Become the designer in your room" workshops for children and the "Design Direction Workshops" for journalists, whose goal was to create scenarios for interior design programmes. Concordia Design Warsztaty Nowy Folk Design Workshops New Folk Design Workshops New Folk Design Research processes VOX Capital Group Companies are implementing a strategy for management through design. They are creating innovative design processes by using the skills and experience of consultants from Europe who work for major global brands. An example of process innovation was the introduction of the concept of interior design for children – Mamama (2009), for children, teenagers, and adults – Young Users by VOX (2011). We are currently working on several other projects. The design process with the participation of Professor Roberto Verganti