Open navigation Analytics What We Do Technology Leadership What We Do We deliver business results through the intelligent application of tools, techniques, and a culture of curiosity. Some of our practice areas include: Technology We're learning as fast as the machines. Data science is in our DNA and we're always developing new tools and methods for improving our work. Examples of custom products and technologies developed to aid our analytics practice include: Custom Algorithms Making Google’s bidders better through the application of additional signals and machine learning. An industry exclusive. Scrutineer and Incrementality Scrutineer is a survey based product that collects test vs. control responses at scale for causal impact analyses. Incrementality allows us to evaluate the truly incremental impact of performance campaigns. Self-Driving Campaigns Essence's self-driving campaign technology automates the process of operating media platforms freeing our media teams to do the kind of innovative thinking that produces extraordinary results Abacus We built Abacus - a media planning tool - on top of our vast library of survey responses to help brands finally answer the question “How do I use digital media to build my brand?" Tailcutter Tailcutter is a frequency management tool that manages exposure across platforms to improve both ROI and customer experience. Leadership Our global Analytics leadership team Our global Analytics team of data scientists, analysts, and creative technologists work in interdisciplinary teams and partner closely with our clients to deliver on Essence's mission to make advertising more valuable to the world. Richard Mooney Global Chief Data & Technology Officer Evan Hanlon Global Chief Product Officer John Stewart EVP, Global Head of Analytics Tiphaine Tarhan SVP, Head of Analytics, NA Aarti Bharadwaj VP, Analytics, APAC Patrick Mazzotta VP, Head of Analytics, EMEA Related Sign up for AdVentures Email address Subscribe COMPANY NEWS Essence and Google win I-Com Data & Creativity Award second year running Essence ANALYTICS Assessing the maturity of your data and measurement capabilities: five key questions Essence DATA STRATEGY Location, location, location. A POV on the Foursquare and Factual Merger Dan Elddine ANALYTICS Driving real-time media strategies with data and signals Aarti Bharadwaj ANALYTICS Data and Analytics: Moving from a One-Size-Fits-All Approach to Customisation and Collaboration Aarti Bharadwaj Data makes the difference. Uniting data science and creativity to deliver the world’s most valuable advertising. HOW WE HELP Making brands more valuable to the world Agency Company Clients News Careers Culture Services Full Service Media Activation Ad Operations Analytics Business Planning Content Innovation Creative Data Strategy Planning Strategy Studio & Engineering Consulting Solutions Ecommerce Activation Framework & Assessment Tool Essence Consulting Services Essence Data Health Check Essence Media Health Check Contact us Instagram Facebook LinkedIn YouTube Twitter Offices Beijing Bengaluru Bogotá Chicago Delhi Düsseldorf Jakarta London Los Angeles Melbourne Minneapolis Mumbai New York Paris San Francisco São Paulo Seattle Seoul Shanghai Singapore Sydney Tokyo Toronto Your Privacy Diversity Terms of Use Modern Slavery Act Statement ©Copyright 2005–2021 Essence Global Limited. All Rights Reserved. This website uses cookies, some of which are necessary for the operation of the website and some of which are optional and designed to improve your experience. Using this tool will set a cookie to remember your preferences. You can review the cookies we use herehere Cookies Settings Reject All Accept All Cookies