Purpose Expertise Careers Contact Please help us spread the word to #GetTheVax. Learn more. ANHEUSER-BUSCH: STELLA ARTOIS Stella Artois uses technology to spread awareness Imagine a world without clean water via augmented reality What we did Categories Advertising Branding Communications Tech & Innovation Refined Belgium pilsner, Stella Artois, developed the Better World Campaign to provide access to clean water to more than 1.7 million people in the developing world. To generate more awareness of this devastating issue and its #PourItForward initiative, the brewer turned to R&R for help. By developing an augmented reality experience to tell the story of what it’s like living without clean running water, we were able to emphasize the seriousness of this plight. Using striking watercolor art imagery that closely matches Stella Artois’ retail packaging, we developed a 3D world showcasing the daily water journey for many people. Initiating the experience with a QR code, users are led by campaign ambassador, Matt Damon, through a rich, artistic narrative that drives awareness and action. Users spent over nine minutes interacting with this AR experience. The Results Get in touch Now that we've shown you what we can do, we'd love to hear from you. Contact Us ©2021 R&R Partners. All rights reserved. Purpose Expertise Careers Contact Newsletter Sign-up In the News Privacy Policy Austin Reno Phoenix Salt Lake City Denver Mexico City Las Vegas Washington, D.C. Los Angeles