Products Solutions Learn & get started Customers Resources Company English Services and support Request a demo SBOS Academy Resources, reusable guides and best practice insights from the Sitecore Business Optimization Strategies team. Gain strategic business value from Sitecore The Sitecore Business Optimization Strategies team (or SBOS™ for short) is passionate about helping you gain strategic business value from the Sitecore® Experience Platform™. They work with you and your implementation partner to maximize your use of Sitecore XP so you can market in context of your customers’ current and past history of interaction with your brand. Deploying a mix of best practices from hundreds of implementations, deep knowledge of Sitecore XP, and years of experience working with customers and partners, SBOS helps you chart your digital maturity roadmap and strategy. Their work has informed the buffet of do-it-yourself guides and workbooks you’ll find here. Bookmark this page and return often to read new assets as they’re added. Digital maturity assessment insights 52% don’t have a mobile strategy of those who took our Customer Experience Maturity Assessment 85% are in the first stages of digital customer experience maturity, marked by a basic website with email and social channels 70% aren’t using A/B testing of those who took our Customer Experience Maturity Assessment Where SBOS can take you The Danone Nutricia Story A star graduate of SBOS’s Xccelerate program, Danone Nutricia captured the attention of mothers and delivered outstanding results in the process. See how The SBOS DIY curriculum The definitive guide to context marketing Get ready to roll up your sleeves with this step-by-step, practical workbook on how to use Sitecore XP for marketing in context. From assessing your marketing maturity to analyzing results, you’ll learn how straightforward context marketing can be. Sharpen your pencil Gaining the board’s approval Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value. Make the case How to build a customer-centric marketing team To reap the rewards of delivering experiences based on customer context, you’ll need to set up a customer-focused team. Familiarize yourself with the roles, responsibilities, and organizational structures that are most effective for owning the customer experience. Download now How to create a custom report in Sitecore 8.2 A step-by-step guide to enable developers and marketers to create custom reports in Sitecore 8.2 Read the step-by-step guide How Engagement Value helps you measure digital marketing success Learn how to measure meaningful customer interactions with the Engagement Value Scale. Understand how to rank business goals and optimize your marketing efforts—with a focus on quality, not quantity. Get the Digital Analytics toolkit How to market in context with Sitecore XP Context marketing in action at Danone An early participant in the SBOS Xccelerate program, Danone Nutricia has delivered contextual experiences on everything from a website to a vending machine. Discover their context marketing story. Follow along How to personalize your website to boost conversions Data and application silos, fractured organizations, and brand-centric thinking deter personalization for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences. Learn how Ten personalization tactics It’s not as hard as you might think. Grab these low-hanging approaches to context marketing with Sitecore XP. 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