Your location Spain Contact Legal identity Home - Who we are - Our Profile - Core values CORE VALUES Our four Core Values have shaped the corporate culture of our Company since its inception and remain relevant today. They serve as a benchmark for us and ensure that all of us at Beiersdorf act on the same common ground. Furthermore, our values provide us with an orientation for our daily behavior and serve as a model against which to measure our actions. Care - We act responsibly in relation to our colleagues, our consumers, our brands, society and the environment. Simplicity - We bet on clarity and consistency, we make decisions in an agile and pragmatic way and we focus on the essentials. Courage - We commit to ambitious goals, we take the initiative, we learn from our mistakes and we see an opportunity in change. Trust - We speak our minds, keep our promises, and treat others with respect. Back to top OUR BRANDS NIVEA Eucerin NIVEA MEN Liposan Hansaplast CONTACT & SERVICES Contact Cookie settings Privacy Policy Terms of use Site Map FOLLOW US ON BEIERSDORF IN THE WORLD By clicking Accept, you consent to the use of tools related to the use of our website to provide you with personalized information for commercial and marketing purposes through business partners . These tools activate personalized online advertising and analysis and evaluation options for a target audience and their behavior. You also agree that the data generated may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (especially the US). It is possible that the authorities can access this data without any legal remedy. You can revoke your consent at any time here . TO ACCEPT Change