Tel: 0344 873 0868 fb tw ln in Home Who we are What we offer Latest news Contact our team We’re proud to be a non-corporate business that hasn’t forgotten our roots and still represent the same passion for quality, service and values that we were built on and that our customers can rely on – whether they’re a large, nationally-operating restaurant group or a small, independent village pub. In 1966, John Harris and Bill Hawkins started the business when it was just a small shop in Bicester and a 3-tonne Austin lorry. What started out as just fresh produce and have grown to include a range of fruit, veggies, dairy and much more! After 10 years in the business, they had expanded to 32 shops. In the 80’s FreshGro (as it was known) grew into a fruit and vegetable wholesaler and in 1987, Bill retired from the business, leaving FreshGro as a 100% Harris family business. This successful business kept growing to become less of a retailer and more of a supplier, with this promotion, they made one final tweak to the name – and so Fresh Direct was born! More space was needed for this rapidly growing business and in 2001 we constructed our brand new HQ in Bicester. Excitingly, in July 2016, the Fresh Direct family was bought by Sysco, the world’s largest foodservice company. Even though we have new owners, this has not changed the way we run our business or our mission! We still like to think of ourselves as that local fresh food seller. T’s&C’s of Trade Get in touch Downloads Sell to Us © Fresh Direct 2021 Privacy Policy Terms & Conditions (Website) Terms & Conditions of sale Modern Slavery Act Gender Pay Gap Report Enterprise House, Eureka Business Park, Ashford, Kent, United Kingdom, TN25 4AG | Company number 03053702 Cookies List Cookies Settings Your cookies Just like other sites, we use cookies. Our cookies give you the best experience possible, helping us show you more of what is relevant and useful to you. You can manage yourCookies Settings at any time or for more information visit ourprivacy policy. Yes, I understand