Learn more about 55 Get the guide now! G U I D E B O O K Get ready for the post-cookie era and build your privacy-first strategy Part 2: Stay in the driver's seat Learn more This site uses cookies See cookies policy terms ? This website uses cookies for analytics and advertisement purposes. You can change the to set up anytime by clicking on the cookies tab at the bottom of the page. Accept everythingDecline everything Manage cookies >

FREN中文 ABOUTCONTACTGLOSSARY We reviewed the new Google Analytics for you Data Architecture 19 October 2020 This week, Google made a series of announcements about Google Analytics, including that App + Web properties would fold into a new version of GA called “Google Analytics 4”. Google does not often release new versions of Google Analytics: “Universal Analytics” – the current version, now implicitly referred to as “GA 3” or ”GA classic” – was released eight years ago, in October 2012, so it’s worth taking a small break to get familiar with what this announcement really means. Ludovic Moulard Christophe Lauer This site uses cookies See cookies policy terms ? This website uses cookies for analytics and advertisement purposes. You can change the to set up anytime by clicking on the cookies tab at the bottom of the page. Accept everythingDecline everything Manage cookies >

FREN中文 ABOUTCONTACTGLOSSARY Hashing Hashing is a process by which data is made anonymous by unilaterally associating a fixed-length identifying key to a sequence of text. In other words, it is impossible to identify the original text from the identifying key or “hash”. Hashing is often used in IT or cryptography, and is the foundation of technology that generates distributed databases such as blockchain. RELATED WORDS AnonymisationGDPRPII / Would you like another cup of tea? This site uses cookies See cookies policy terms ? This website uses cookies for analytics and advertisement purposes. You can change the to set up anytime by clicking on the cookies tab at the bottom of the page. Accept everythingDecline everything Manage cookies >