ABOUT US OUR EXPERTS NEWS SERVICES PUBLICATIONS CAREERS CONTACT HOME PUBLICATIONS Danish Producers Association (Producentforeningen) THE EFFECT OF DR'S (DANISH BROADCASTING CORPORATION) STREAMING IN DANISH TV-PRODUCTION Original title: Effekten af DRs streaming på dansk TV-produktion Client context The Danish Producers Association is an association of Danish film and TV producers and game developers who develop and produce programs, which they sell to broadcasters in Denmark and other countries. In Spring 2014, the Danish Government were going to make a political settlement on media regulation in Denmark. This settlement would have an impact on the framework conditions for TV producers. Client challenges The TV producers believed that they had a very weak negotiation position vis-à-vis broadcasters, leading to insufficient compensation for development and production of TV content. They were concerned that Danish public broadcaster DR’s new TV streaming could take market shares from commercial broadcasters and, thereby harming production of Danish TV content from independent producers. Copenhagen Economics’ findings and approach We found that TV producers in Denmark had a weak negotiation position and did not obtain sufficient compensation, especially for new digital rights. These findings were primarily based on theory on negotiation power and input from industry. We found that DR’s TV streaming would expectedly distort competition from commercial broadcasters, resulting in commercial broadcasters buying less Danish content. This is particularly the case if DR could make attractive international films and series available for streaming for a longer period. These findings were primarily based on competition literature and customer survey. Benefits achieved for client The Producers Association used our report actively in communication with Danish politicians and obtained the following concrete improvements in media legislation: DR was imposed to buy more content from independent producers (250 =>300 DKK). DR was imposed to only include the last episode of international TV series for eight days and not to include international blockbusters on their TV streaming. In addition, DR has changed its principles regarding rights to give independent producers better opportunities for reselling selfdeveloped content to other Nordic countries, and better commercial opportunities, e.g. sales of DVDs. “ Copenhagen Economics swiftly grasped the complex issues of the case and solved the assignment with high professionalism and precision KLAUS HANSEN, DIRECTOR - DANISH PRODUCERS ASSOCIATION DOWNLOAD AUTHOR(S) Henrik Ballebye Okholm COPENHAGEN Langebrogade 1 DK-1411 Copenhagen VAT number: DK25262441 CONTACT STOCKHOLM Lilla Nygatan 14 SE-111 28 Stockholm VAT number: SE516405041001 CONTACT HELSINKI Hämeentie 11 FIN-00530 Helsinki VAT number: FI29062416 CONTACT BRUSSELS Maison de la Radio Place Eugène Flagey 18 BE-1050 Brussels VAT number: BE0674684785 CONTACT Privacy Notice ALL RIGHTS RESERVED @ 2021 COPENHAGEN ECONOMICS FOLLOW US ON Hard facts. Clear stories COOKIES We use cookies to give you the best possible experience with our website. By using our site you agree with our cookie policy OK