?WhatIF! IMPACT EXPERTISE PEOPLE ABOUT CONTACT the greenhouse Crack tough challenges. Create big wins. I nnovation only happens when ideas get made real. We don’t just develop new products, brands, business models and capabilities—we deliver growth. That’s when innovation hits the bottom line. Success was almost immediate, with sales of BP gasoline outperforming the rest of the industry by 2 percent. MATT BUENINCK, BIOFUELS BUSINESS DEVELOPMENT MANAGER, BP FUELS ?WHAT IF! IMPACT TRACKER Translated intimate knowledge of Brazilian consumer’s relationship with food to conceive new snack category, resulting in investment in new capabilities by a top global company to capitalize on the opportunity. IMPACT BY SECTOR AUTOMOTIVE BEAUTY, FASHION & LUXURY CONSUMER GOODS ENERGY FINANCIAL SERVICES FOOD & BEVERAGE HEALTHCARE MEDIA & ENTERTAINMENT RETAIL SOCIAL VENTURES TECH & TELECOM TRAVEL & HOSPITALITY Automotive Impact Exceeded ambitious sales targets for an iconic American sports car in China with a fresh positioning for the second-generation wealthy consumer. Developed a new B2B offering for the U.K.’s biggest vehicle-leasing company for its fleet customers, differentiating service by putting the joy back into company-car motoring. Innovated a low-capex and entirely new “in car” experience for the next generation of one of the world’s best-selling car models. EXPERTISE Invent Disrupt Accelerate Lead Educate Transform FROM the greenhouse CONVERSATIONS EYES WIDE SHUT – LEADING FOR INNOVATION IN POST-RECESSION BRITAIN by Matt Kingdon , Dave Allan BOOKS THE SCIENCE OF SERENDIPITY by Matt Kingdon OFF THE CUFF FIVE CLIENT QUESTIONS, ANSWERED by Simon Bray IMPACT EXPERTISE PEOPLE ABOUT CONTACT the greenhouse Americas New York 137 2nd Avenue New York, NY 10003 USA +1 212 625 9850 Europe London The Glassworks 3-4 Ashland Place London, W1U 4AH UK +44 20 7535 7500 Manchester Second Floor, The Landing, Media City UK Salford Quays M50 2ST +44 20 7535 7500 Asia Shanghai 273 Jiaozhou Road No 12, 2/F Shanghai 200040 China +86 21 6218 2266 Singapore 31 Boon Tat Street #03-01 Singapore 069625 +65 3157 8907 Follow us on Twitter RSS Privacy Terms of Use Download PDF Fact Sheet Baixe o informativo em PDF © 2011, ?What If! Innovation. All Rights Reserved