PTENFR CompanyRocha PearBrandsExportsQualityContacts Company Leader in Rocha pear: grower, packer and shipper. Primofruta - Sociedade Hortofrutícola, Lda was born in 1994 by the hand of Armelindo Luis Tavares and Antonio Carlos Elias, the founding partners that remain up to present as the managers of the company. Starting off with only 200 tonnes of fruit, Primofruta grew and became a solid and reliable company thanks to the strategic vision of its mentors and based on the quality and unique features of its Rocha pear. Primofruta stocks, packs and sells an average 15,000 tons of Rocha Pear each year coming from its own orchards and from other farmers lands in the West Region of Portugal. The fruit is produced under the supervision of Primofruta’ technical team assuring it matches the high quality standards required by demanding international markets. Primofruta’ packhouse includes a coldstorage capacity for 7,000 tons, 80% of which in controlled atmosphere. The company works in partnership with two other packhouses in the Western Region of Portugal, marketing the fruit of these companies. Driven by the international recognition of Rocha pear and by the expansion of its exports Primofruta is investing to increase its own production, planting each year new orchards. Its goal is to extend the volume of fruit available to export in the coming years. Meanwhile an investment is planed to increase the coldstorage capacity to 10,000 tons. Armelindo Tavares e António Carlos Elias FOUNDING PARTNERS 1 2 OUR BRANDS PRIMOFRUTA CRINKA PEARLICIOUS Primofruta, Leading exporter of Rocha Pear 2013 | Slingshot

PTENFR CompanyRocha PearBrandsExportsQualityContacts Brands Primofruta Delicate and elegant, full of charms to be discovered beneath a freckled skin kissed by the sun and the salt of the Atlantic. Primofruta pear is a delicacy to enjoy at any time, as a dessert or between meals. Produced by experienced farmers in the West of Portugal, delights consumers worldwide. Firm, juicy and sweet, our pear is the perfect snack between meals and a great ingredient for sophisticated and healthy desserts. Crinka “Ao sabor da Natureza, ao Gosto do Brasil”. Crinka is our brand for the Brazilian market. If you ask a Brazilian about the Portuguese pear, Crinka will probably be the answer. One of the largest fruit consumer in the world, Brazil loves Rocha pear and became the first consuming market of the Portuguese variety outside Portugal . Enjoy Crinka up to the last bite, feel the flavor and the firmness of a fruit just picked from the tree. Nature at its very best. Pearlicious Enjoy the small pleasures of life because each moment is unique, like the taste of Rocha pear, born and raised in the most distant lands of Western Europe. Pearlicious brand takes the best Portuguese pear to world consumers. Grown with love and harvested by passion, Rocha pear is a way of life for thousands of people engaged each day to deliver delicious pears. OUR BRANDS PRIMOFRUTA CRINKA PEARLICIOUS Primofruta, Leading exporter of Rocha Pear 2013 | Slingshot