Advertisers Publishers Creators Formats Platform Company Blog Support Login Contact Us VIRALIZE BLOG Introducing Video Autoplay for Mobile Web We have witnessed an explosive growth in mobile device usage and video ad spending over the past few years as smartphones and mobile web access has become fundamental in our daily life. Developing a technology that meets the needs of our Advertisers and Publishers while matching the reality of the consumer and the needs of the marketing industry has become essential. Here at Viralize we have been carefully following these movements, and in response, our team has created a video player technology that appeals to the need for inline, mobile autoplay functionality without interrupting the reader with user-initiated video play or full-screen video player take-over on mobile web. Viralize InText, OutStream and Display formats are now fully equipped to provide autoplay video advertising solutions for mobile web. Experience the flexibility of Viralize autoplay video ads for mobile web: Major players such as Facebook and Twitter have recently made big pushes towards in-app video autoplay. During autoplay testing, Twitter said users were 2.5 times more likely to prefer autoplay videos over other viewing methods, while brands saw a 7-time increase in completions of promoted video views. Viralize now offers a solution for web advertisers and publishers who want to expand their video possibilities beyond mobile apps, without limitations, throughout the entire mobile web. We have resolved the problem of device imposed viewing limitations by creating a proprietary solution that plays video inline, and on all iOS and Android enabled mobile devices, allowing video ads to function on mobile exactly the same way they do on desktop. This is huge. Advertisers will now see a noticeable increase in mobile video inventory, while Publishers will gain exciting new opportunities to monetize their mobile web traffic. The new mobile player is 100% VAST compliant and ensures full compatibility and integration with the main RTB exchanges and Programmatic inventory. Our commitment to transparency means that we have ensured that our player fully supports Viewability measurements and tracking, even on mobile. 17 • jun • 15 Viralize Advertisers, Publishers, News Search for: CATEGORIES Advertisers (3) Press Release (3) Publishers (4) Press Coverage (11) Creators (2) News (15) Events (1) Press (3) Viralize tips and news delivered to your inbox Sign up to start receiving a weekly selection of articles, news and resources SUBSCRIBE Subscribe via RSS ARCHIVES October 2016 (2) September 2016 (1) August 2016 (1) July 2016 (1) June 2016 (1) October 2015 (1) July 2015 (2) June 2015 (5) April 2015 (3) March 2015 (1) December 2014 (1) FOLLOW US Twitter Follow @Viralize Facebook ABOUT VIRALIZE Viralize is a video technology platform that supports the professional needs of video Advertisers, Publishers, and Creators, providing easy, reliable, and adaptable solutions built on state of the art technology. Viralize was founded in 2013 in collaboration with the startup studio, Nana Bianca, and is based in Florence, Italy. LATEST TWEETS RT @eMarketer: 4. #Mobile is at the center of both display and video #programmatic spending: https://t.co/pQq5qZeFSK https://t.co/4vWmGhj16s145 days ago RT @IABItalia: Una mattinata intensa a #iabforum! Ecco i temi più discussi ⬇️ Grazie a @Digimind_IT https://t.co/RBOvDg2O65149 days ago RT @Manu_Gianni: Formati adv: cresce il video, vero motore del mercato, tornano i classified, domina la search #IABForum2016 @martavalsecch…151 days ago LATEST POSTS Press Coverage: Oustream, native and targeting are the keywords to evolve 19 • oct • 16 | Press Coverage: Rock Tv and Hip Hop Tv partner with Viralize to monetize online streaming 4 • oct • 16 | DMEXCO 2016: Meet with Viralize! 1 • sep • 16 | View all posts Plan your campaign Advertisers Contact us JOIN THE ECOSYSTEM Increase your revenue Publishers Join our network Monetize your content Creators Contact us SOLUTIONS Advertisers Publishers Creators PLATFORM Our Technology Ad Formats Viewability COMPANY Blog About Viralize Team Press Center Careers Contact Us POLICIES Terms of Service Cookie Policy NEWSLETTER The best way to stay up to date with the latest news and information from Viralize. Viralize SRL - Via Ippolito Pindemonte 63, Firenze, Italia WE ARE SOCIAL Copyright © 2016 Viralize Srl • VAT IT06355790483 English Italiano