FOLD7 HOME WORK ABOUT PEOPLE BLOG CONTACT Twitter Instagram LinkedIN YouTube Email WORK KNOW YOURSELF NEW CAMPAIGN FOR COPPAFEEL! SHOWS HOW KNOWING YOUR BODY COULD SAVE YOUR LIFE The latest push is driven by research initiated by the breast cancer awareness charity which shows a quarter of young people aren’t aware that breast cancer could affect them and 1 in 5 young people say they would delay going to a GP after finding symptoms because of the coronavirus pandemic. Based on the insight that being aware of what your ‘normal’ is means you’re more likely to notice a change in your body, the campaign seeks to draw attention to the fact that all age groups and genders can be affected by breast cancer with the endline: Breast cancer can affect any body. Knowing yours could save your life. The film features young people on a journey of self-discovery with their bodies in an intimate series of vignettes. The Director worked closely with the cast to draw upon their own experiences in order to deliver a raw and honest representation of self-exploration. The campaign is extended further in print and outdoor, with the human body presented as a landscape to be explored by overlaying geographical contour lines across intimate close-up photography. The ‘human landscape’ images were captured by photographer Kristina Varaksina through Fujifilm, with a public exhibition of the images taking place at the Fujifilm House of Photography in central London. The campaign will run across TV, radio, print and social in September, through to October, which is breast cancer awareness month. SITEMAP HOME WORK ABOUT PEOPLE BLOG CONTACT JOIN THE FOLD We are always interested in connecting with new people who share our passion for making brands fly. If that’s you just send us an email with your CV, portfolio and a beautifully written cover letter. GET IN TOUCH 16-18 KIRBY STREET, FARRINGDON, LONDON, EC1N 8TS E hello@fold7.com T +44 207 251 0101 View our: Privacy Policy Cookies Policy

FOLD7 HOME WORK ABOUT PEOPLE BLOG CONTACT Twitter Instagram LinkedIN YouTube Email WORK THE SEAL CARLSBERG’S PARTNERSHIP WITH WWF BECOMES FRONT AND CENTRE FOR THE BRAND IN THIS NEW CHAPTER OF COMMUNICATIONS. The Seal dramatises Carlsberg’s contribution to the planting of seagrass in UK waters, helping to reverse a century of damage that has seen almost 92% of the species lost. A vital habitat for wildlife, seagrass is also an incredible tool in the fight against climate change, absorbing carbon up to 35 times faster than tropical rainforests. The partnership with WWF is the latest in a long series of sustainable initiatives from Carlsberg in the UK, reflecting the beer brand’s commitment to creating a better tomorrow for our planet. The campaign will run across TV, VOD and online video. SITEMAP HOME WORK ABOUT PEOPLE BLOG CONTACT JOIN THE FOLD We are always interested in connecting with new people who share our passion for making brands fly. If that’s you just send us an email with your CV, portfolio and a beautifully written cover letter. GET IN TOUCH 16-18 KIRBY STREET, FARRINGDON, LONDON, EC1N 8TS E hello@fold7.com T +44 207 251 0101 View our: Privacy Policy Cookies Policy