EN-US Green Gauge® 2021 Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their expectations. ACCESS THE REPORT GfK. Growth from Knowledge See how we are revolutionizing real-time access to critical knowledge. ABOUT GfK PLAY OUR VIDEO Featured product GfK Brand Architect Build an irresistible brand Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers. PRODUCT DETAIL Solution Categories Brand Insights Consumer and Shopper Intelligence Marketing and Sales Effectiveness Market and Retail Intelligence Media Measurement Success story Ingram Micro Samsung Lenovo Conquering changing market, customer and channel trends How Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends SUCCESS STORY DETAILS Press Releases 11/19/2021 New GfK report captures latest US auto “intender” attitudes, actions around key car technologies ... 11/17/2021 GfK challenges students to develop innovative shopper insights tools, techniques 10/27/2021 MRI-Simmons study reveals LGBTQ consumers poised to drive home and tech purchases in next 12 months ADDRESS-CARD ICON VIEW ALL PRESS Insights 10/28/2021 Webinars What retailers and brands can learn from the DTC Model How can traditional manufacturers and sellers adopt DTC strategies without breaking the bank or undermining their established brands? Read more 10/14/2021 Webinars Leveraging the DTC Playbook: Strategies and Insights for Brands A live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. Read more 10/08/2021 News GfK insights cited in two Ogilvy-winning campaigns Ads for Microsoft, Chase for Business took awards Read more 09/13/2021 Infographics New trends in the convergence of in-person and online shopping ... Events of the past year have only accelerated the trend toward omnichannel shopping -- as consumers use a variety of online and in-store options to get the products they need. Read more ADDRESS-CARD ICON VIEW ALL INSIGHTS CONTACT US About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings