HOME » ABOUT US » LAND ROVER BAR PA'S PARTNERSHIP WITH LAND ROVER BAR We helped Land Rover BAR harness advanced expertise and technologies in their challenge for the 35th America's Cup CONTACT US AMERICA'S CUP 2017 The America's Cup is an extreme sailing event, it features high speed, action-packed, inshore racing with the best sailors in the world competing on hydrofoiling, wing-sailed 45ft catamarans, “flying” at up to 80km/hour. In 2015, we partnered with Olympic gold medallist Sir Ben Ainslie and the Land Rover BAR team, in their challenge to win the America's Cup in 2017. Together we won the America's Cup World Series in 2016 and made it all the way to the semi finals on the America's cup in Bermuda in 2017 - a fantastic achievement for a first time challenger. We look forward to bringing the cup home in the 36th America's Cup. THE TECHNICAL INNOVATION GROUP Together, PA and Land Rover BAR launched the Technical Innovation Group (TIG) to bring together the best of British industry to contribute to this unique technical and sporting challenge. The task of the TIG was to find advanced technologies and develop them to provide a competitive edge to the team. The TIG, chaired by us, initiated and guided the design team with an external, world-class, multidisciplinary research and development group. The TIG was made up of PA, Land Rover, BAE Systems, BT, Renishaw and BMT Nigel Gee. Watch this TIG video above to take a closer look at how technology and innovation helped the team to get a competitive edge. “The UK is a world leader in engineering and technological innovation. As an innovation, consulting and technology company itself, PA was proud to contribute its insight and expertise to the challenge, working closely with the Land Rover BAR team and other contributing companies.” Alan Middleton, PA Consulting Group's Chief Executive Officer DISCOVER MORE ABOUT THE TIG > BEHIND-THE-SCENES: WHAT IS TAKES TO SUCCEED Check out what our own Adam Freeman-Pask, a former Olympic rower with Team GB, had to say about Land Rover BAR team’s preparations for the America’s Cup. The parallels between sport and business have never been clearer. Read below to find out more: Technology feeds the need for speed Success on the waves starts in the mind May the best team win PA'S TECHNOLOGY INNOVATION EXPERTISE The Technical Innovation Group, powered by PA Designing and developing cutting-edge technologies for the boat and its crew Are you an innovation leader? Take our innovation test to see how you compare with 851 business leaders United Nations Driving sustainable development by helping business leaders understand new technologies CONTACT US Rob Tolfts PA technology expert CONTACT CONNECT Phil White PA technology expert CONTACT CONNECT Andrew Taylor PA marketing expert CONTACT CONNECT Follow us Call +44 20 7333 5865 Email Copyright © PA Knowledge Limited 2017 Legal Privacy and cookie policy Site map By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy. ×