AIR Login Subscribe Home Investments Viewpoints Company MARKETS ARE NOT EFFICIENT AND PEOPLE ARE NOT RATIONAL AthenaInvest applies behavioral finance to build innovative investment solutions. LEARN HOW How to Avoid Overreacting to Taxes With the sharp market rebound, investors may find sizeable gains and tax consequences in their portfolios. Few things generate a more emotional response than taxes. Deciding to hold or sell an investment based purely on the tax consequences is usually at odds with maintaining a disciplined investment process. Ultimately, marginal differences in tax treatments are not as significant as we might imagine. READ MORE How to Avoid Overreacting to Taxes More Choices, More Confusion Financial Planning as a North Star What to do with an Investment Windfall GLOBAL TACTICAL Tactical market rotation strategy designed to invest in the right market at the right time. PURE VALUATION Focused deep-value strategy designed to generate long-term performance. MANAGED EQUITY Multi-factor behavioral strategy designed for growth and income in diverse market conditions. About Company The Team Investments Behavioral Portfolio Management The Latest Behavioral Viewpoints Recent Coverage Recent Press Releases Disclosures Form CRS ADV Part 2 Privacy Notice Business Continuity Contact AthenaInvest Advisors LLC 5340 South Quebec Street, Suite 320-S Greenwood Village, CO 80111 Phone: (877) 430-5675 Fax: (303) 721-6294 Email: support@athenainvest.com Copyright © 2021 AthenaInvest, Inc. All Rights Reserved. Privacy Terms Site Map