OUR SERVICES LOCAL EXPERTISE RESOURCES CONTACT US ABOUT US INVESTORS Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI. We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions. Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness. Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients. We listen then respond in the client's language. Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation. Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process. Questions we answer for marketing, insight, finance, analytics, and commercial teams ? What is the business impact of our marketing investments? ? How should we design our analytics program? ? How can we make better planning decisions? Marketing Performance Optimization In Brief Objective No vested media interests - our advice is always objective and non-partisan Sophisticated Methods Sophisticated statistical analysis methods and tools Experienced 700+ effectiveness projects evaluating $18bn of marketing spend Understanding We work hard to obtain it, and ensure we deliver it back to our clients Our Marketing Performance Optimization Services Marketing ROI & Effectiveness Objective analytics and recommendations that drive business performance Multi-Channel Analytics Leverage data to make better marketing decisions Marketing & Business Driver Tracking Identify, track, and communicate the key marketing drivers of your business performance Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. Part of the Ebiquity group: Blog Twitter LinkedIn Email YouTube SlideShare Privacy Policy | Terms Of Use | Cookie Policy | Careers | Press Room Modern Slavery Act | Business Ethics Policy | Anti Bribery Policy | Gifts & Hospitality Policy | Suspicious Emails This site is © Ebiquity Plc. Portfolio, Portfolio+, AdSearch, AdSpend, Sonar, ePublisher are Ebiquity brands TestMatch and The Rack are Ebiquity trademarks Ebiquity Plc Our Services Local Expertise Resources Contact Us About Us Investors Client Login Language Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs Marketing Performance Optimization Marketing ROI & Effectiveness Multi-Channel Analytics Marketing & Business Driver Tracking Media Value Measurement Drive transparency and improve media performance Media Value Measurement Strategic Media Consultancy Cost Savings & Guarantee Tracking Media Auditing & Benchmarking Digital Performance Measurement Market Intelligence Plan more effectively for better advertising and communications results Market Intelligence Advertising Intelligence Communications Insight Advertising Compliance Social Media Analysis Media Analysis Market & Stakeholder Research More Services More Services More Services Ad Verification & Vouching EMEA EMEA UK France / Belgium Germany / DACH Italy Russia / CIS / CEE Portugal Spain Ireland Netherlands South Africa North & South America North & South America North & South America Asia Pacific Asia Pacific Australia & New Zealand South East Asia China Resources Events Presentations Publications & Reports ANA Media Transparency Initiative Press Room About Us About Us Approach Client Results & Case Studies Clients and Partners Management Heritage Careers Ebiquity News Investors Investors Regulatory & Other News Presentations Reports & Accounts Corporate Documents Board Shareholders Corporate Governance Language English Deutsch Español Português Italiano Français