Client Results About News & Insights Contact Client Results / Nestlé Saving millions on media spend We turbocharged our insight and intelligence function, enabling us to know with certainty that our agency had performed at – and indeed beyond – cost guarantees. In our era of increased accountability and transparency, we’re reassured that we’re managing this critical relationship well. Steve Pollack Head of Media Communications at Nestlé UK CASE STUDY HIGHLIGHTS Analysed spend, like-for-like, across five, diverse categories for key media: TV & press Explored opportunities for operational and buying improvements Pressure-tested TV and magazine discounts against agency cost guarantees Objectives Nestlé UK’s Media Department wanted to understand the subtleties of its media buying performance across two of its most important media channels, TV and press. As well as assessing performance against the guarantees put in place by its agency, the team was also looking for greater insights by comparing its results against the depth and breadth of Ebiquity’s pool, which includes data from competitors and peers. Lastly, Nestlé wanted to identify specific brand, category, or channel opportunities to improve performance that became apparent from an in-depth analysis of a complete year’s worth of data. Highlights 1. Saved £ multi-millions in media performance against peers and competitors 2. Rationalised spend at a brand and on a whole company level 3. Identified TV as the best-performing medium across the business 4. Determined bespoke levers for teams for campaign weight, targeting, seasonality Download Case Study Get the full PDF which includes our approach and outcomes. Your Email Address By submitting your request, you agree to our Privacy Policy. Our Related Results View all case studies Audi Driving digital marketing excellence from the centre for Audi View Case Study Reckitt Accelerating Reckitt’s digital excellence journey View Case Study BT Optimising marketing budget allocation for BT View Case Study .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact