Buzzoole — about — our technology — resources — contact english Search Buzzoole Tracker: how to track your Influencer Marketing campaigns Categories Brands Influencer Marketing Posted on March 25, 2021 The Buzzoole family keeps on enriching itself with new tools to simplify the life of companies and agencies managing Influencer Marketing campaigns. After improving the performance area, today we present Buzzoole Tracker, a new feature that will meet the needs of many marketers dealing with “homemade” Influencer campaigns. What is Buzzoole Tracker, and how can it help your Influencer Marketing campaigns? Today, agencies and companies tend to manage their Influencer Marketing campaigns through processes that are sometimes confusing and complex. Among requests for screenshots to check the results of the content created and spreadsheets to be updated manually, managing an Influencer Marketing activity in this way can be extremely time-consuming and unreliable not forgetting that a screenshot can be easily manipulated. Buzzoole Tracker is a simple and effective solution to solve all these problems. Purchasable as a Discovery add-on, Buzzoole Tracker allows you automatically monitor the progress of Influencer Marketing campaigns. To obtain a summary report of the results, simply specify the elements to track in four simple steps: Select the social media channel where the campaign will take place, choosing from Instagram, TikTok, Facebook, Twitter and YouTube. Choose the campaign hashtag to monitor and the time frame to consider. Specify the brand account (your own or a competitor’s). Enter the profiles of the creators involved. You can also load a list previously created with Discovery. Buzzoole Tracker can track all the content created by influencers, including Instagram Stories (except those created before the tracking started date, which can still be added manually at a later time). This innovation makes Buzzoole Tracker a complete tool that can provide in-depth monitoring of social media. Below, you’ll find a step by step video where we show you how to successfully track a campaign with Influencers. Buzzoole Tracker for monitoring competitors This tool’s potential doesn’t end here. When you know the hashtag and creators used by a direct competitor, it’s possible to monitor the KPIs that competitor achieves and thereby accumulate valuable benchmarks for campaigns you want to run in the future. In this way it’s easier to discover industry’s top trends and the hottest influencers, while always keeping a watchful eye on the Influencer Marketing market without ever being caught unprepared. What needs does it solve? In summary, this new tool responds to three specific needs a brand can often run into when creating campaigns with Influencers: Automation. Buzzoole Tracker allows you automate the tracking of Influencer Marketing campaigns. In short, you no longer have to go through a thousand drive folders with unsorted screenshots or complicated spreadsheets! Control. All the main campaign results can be monitored through detailed dashboards showing real-time aggregate data on reach, impressions, interactions, audience reached and other useful KPIs. Intelligence. Finally, the Tracker is a highly powerful tool for analysing competitors’ Influencer Marketing campaigns, studying trends, industry performance and the most involved influencers. For a better understanding of how Buzzoole Tracker can help you monitor your Influencer Marketing campaigns, contact us. CONTACT US Share the knowledge! This post is also available in: Italian Tags: product, product update Post navigation Previous post Buzzoole Discovery: the new Performance area Next post How to get to know your influencer audience with Buzzoole Discovery Related Posts Categories Brands Influencer Marketing, Business Posted on October 15, 2019 AI’s Role In Influencer Marketing, And How To Identify The Right Platform Leave a Comment on AI’s Role In Influencer Marketing, And How To Identify The Right Platform Categories Brands Influencer Marketing Posted on July 7, 2020 Net Reach: to discover the deduplicated reach of your campaigns Leave a Comment on Net Reach: to discover the deduplicated reach of your campaigns Leave a Reply Connect with: Your email address will not be published. Required fields are marked * Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. English Recent Posts Categories Brands Influencer Marketing Posted on August 12, 2021 How to get to know your influencer audience with Buzzoole Discovery Leave a Comment on How to get to know your influencer audience with Buzzoole Discovery Categories Brands Influencer Marketing Posted on October 30, 2020 Buzzoole Discovery: the new Performance area Leave a Comment on Buzzoole Discovery: the new Performance area Categories Brands Influencer Marketing Posted on July 7, 2020 Net Reach: to discover the deduplicated reach of your campaigns Leave a Comment on Net Reach: to discover the deduplicated reach of your campaigns Categories Creators Influencer Marketing Posted on April 9, 2020 A new analysis dashboard for creators Leave a Comment on A new analysis dashboard for creators Popular posts How does Buzzoole work? posted on January 22, 2019 | under About Buzzoole How Influencers can Bridge Gender Gaps on Social Media posted on June 26, 2019 | under Creators Influencer Marketing A new analysis dashboard for creators posted on April 9, 2020 | under Creators Influencer Marketing The Power of Visual Content: body positivity on Instagram posted on October 12, 2017 | under Influencers, Social Media Trends The Fenty Launch: Influential Beauty Bloggers posted on November 2, 2017 | under Brands Influencer Marketing Sign-up for our monthly updates First name* Last name* Email* Language* Please Select Italian English Business type* Please Select brand agency influencer I have read the Buzzoole Privacy Policy and consent to receive newsletters loader — about — our technology — resources — contact ©2021. 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