Solutions Customers Resources Company Jobs Contact us Request a demo TRUSTED BY OVER 100 LEADING FMCG BRANDS AND RETAILERS Demand-driven growth solutions for the FMCG industry Grow your revenue profitably with better promotions, assortments and product launches. We provide you with the necessary retail planning and category analytics solutions. Understanding and serving shopper demand is at the heart of everything we do. A² TRADE PROMOTION FOR FMCG BRANDS Maximize return on your trade spend Generating up to 60% of FMCG brands’ revenues, trade promotions are a prime vehicle for growth. The caveat is that only one third of promotions are profitable and almost every company struggles with analyzing the effectiveness of their trade spend. A² Trade Promotion ensures your trade promotions generate profitable growth. The solution covers everything you need from discovering best promotion tactics to planning individual promotions that hit their target optimally. Discover A² Trade Promotion A² Trade Promotion Insights Discover promotion tactics that will maximize returns on your marketing spend. Review overall promotion performance Compare different mechanisms Identify best display and media types Discover optimal timing and price points Find out promotions to be repeated and stopped Learn more A² Trade Promotion Optimization Plan trade promotions that increase your sales and profitability based on shopper demand. Manage your promotion calendar Plan promotions with optimal product selection, pricing and store coverage Forecast baselines and promotional lift See similar previous promotions automatically Analyze the profitability of different actions Learn more A² CATEGORY & SHOPPER INSIGHT PLATFORM FOR RETAILERS Create a competitive advantage from your supplier ecosystem Our offering for retailers is a complete package, that covers advanced analytics solutions and full service package. Our insight sharing platform allows retailer to monetize their data externally and create a competitive advantage from smart supplier partners. Discover our full offering for data driven retailers A² Category Analytics Grow your categories using shared category, product, shopper and promotion insights A² Insight Sharing Services Outsource sales, support and development of your insight sharing solutions A² Assortment Planning Increase sales, profitability, and customer satisfaction with an optimal product mix COMPETITIVE ADVANTAGE Win by being demand-smart Fragmented shopper demand and fierce competition make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions to the critical leverage points of success in the FMCG retail value chain: trade spend decisions of FMCG brands, assortment decisions of retailers and their joint category development programs. FUTURE-PROOF TECHNOLOGY Choose smart Effective solutions We deliver effective & practical solutions designed and envisioned by people who have either walked in your shoes, working for FMCG brands and retailers themselves, or spent more than a decade developing solutions for your industry – or both. Easy to use Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers. Leading analytics We have offered and developed AI-based demand forecasting and decision recommendation solutions for retail since 2012. High benefit – low cost Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies. Helping customers succeed Modern FMCG companies want to stay in the forefront with their commercial capabilities. Our solutions help them grow their revenue profitably, drive category development, increase shopper loyalty and enhance collaboration with their retailer partners. “Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.” Hanna Johansson Director, Strategy & Insights, Sinebrychoff "We have been able to provide cutting edge analytics tools for our supplier partners ensuring their expertise is fully deployed in strategic product category development and in delivering superior customer experience to shoppers. Close supplier collaboration and shared data have been instrumental in long term market share growth." Ari Akseli President, Grocery Trade Kesko “The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.” Teemu Pitkänen VP Sales Development Atria Read more about our customers HAVE A READ Latest articles Trade promotions in the Nordics Read our study about trade promotions in the Nordics. What are the FMCG companies' most burning pain points and also the best practices. AUGUST 20, 2021 The true impact of trade promotions – how to repeat success and learn from mistakes Most of the time, analyzing the impact of trade promotions is anything but straightforward. In this post we cover 6 common pitfalls regarding promotion impact analysis and explore some ways to avoid them. MAY 11, 2021 Customer Case: Func Food Finland The product category of sports nutrition has been developing rapidly during past few years. Especially sports bars segment have been skyrocketing. Fast Nutrition is leading brand in the segment. We asked the brand's key account manager, Sanna Mäkinen how data and analytics tools help them to maintain the achieved position. MAY 2, 2021 REQUEST A DEMO Ready to learn more about our solutions for FMCG brands? Leave your details below and we will reach out to you shortly! Your privacy is important to us. Solutions A² Trade Promotion A² Trade Promotion Insights A² Trade Promotion Optimization A² Category & Shopper Insight A² Category Analytics A² Assortment Planning Learn more Promotion profitability Forecast promotional lift Most efficient promotion tactics True impact of trade promotions Company About Customers Resources Jobs Contact us Contact info@analyse2.com Hevosenkenkä 3 02600 Espoo, Finland Sales and info +358 10 423 3040 Customer support +358 10 423 3044 Copyright © 2021 Analyse² Oy Terms Privacy