Our views and standards Underage tobacco and nicotine use Youth shouldn’t smoke or use products containing nicotine. Experts point to a variety of factors as contributing to underage tobacco use, and recommend a comprehensive response. We’re committed to doing our part to help prevent children from smoking or using nicotine products. Here is what we do at PMI: Our marketing complies with all applicable laws and regulations, and we have robust internal policies and procedures in place so that we minimize the exposure to unintended audiences, most importantly youth. We support regulation to ensure that only adults can buy tobacco and other nicotine products and support strict enforcement of minimum-age laws and penalties for adults who buy or provide such products to minors. We provide guidance to retailers to ensure they are aware of underage regulations and that they understand their role, even in the absence of controls, in preventing sales of tobacco and other nicotine-containing products, such as e-cigarettes, to minors. Responsible marketing practices at PMI At PMI, we are committed to doing our part in preventing underage use of nicotine and tobacco products. During 2019, we undertook a comprehensive assessment of our responsible commercial practices, and we are now sharing our findings publicly. The results of our assessment demonstrate PMI’s strong adherence to our responsible commercial practices. Of course, there is always room for improvement, and therefore the report also identifies ways in which we will strengthen our existing practices. We welcome suggestions to guide us in our efforts to continuously improve our responsible commercialization of our cigarettes, e-cigarettes or heated tobacco products. Share this page Facebook Twitter LinkedIn Mail Read more on our views and standards Compliance and integrity 3 min read Marketing standards 4 min read Regulation 2 min Quick Links Our Transformation Our Initiatives Our Science Smoke-Free Life Sustainable Future Our Business Who We Are Corporate Governance Our Standards Our Views Inclusions and Diversity Investor Relations Smoke-Free Products Media Center Suppliers Other Initiatives Unsmoke Your World PMI Science Stop Illegal PMI Privacy Legal Terms of Use Legal Documents Social Media Rules of Engagement Cookie Preferences Cookie Notice Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A. We use cookies and similar technologies to give you a personalized experience (to suit your online behavior on this, and other, sites) for our ads, content, and communications; to improve the site; to operate the site; and to remember your preferences. Click “learn more” for more details, or to adjust the settings. You can change your mind at any time by visiting “cookie preferences”. Any personal data about you will be used as described in ourPrivacy Notice LEARN MORE I AGREE TO ALL