SECURE ZONE BUSINESS NEEDS INDUSTRY EXPERTISE SOLUTIONS RESOURCES ABOUT US CONTACT In the press More on improving ROS Driving Innovation in the Beverage Industry October, 2016 Paul Thompson shares his thoughts with the readers of FoodBev about how insights can drive beverage industry innovation. Omnichannel Is The New Black September, 2016 Periscope lifts the lid on some of the of the biggest challenges facing apparel in the softlines sector - challenges which drive erosion in margins - and shares her thoughts on the right approach for achieving the best omnichannel experience to solve a host of these issues. A1 Investigates Some Innovative Customer Experience Case Studies September, 2016 On page 22, read how Periscope has enabled Ahold’s category managers to make smarter promotion choices. Marrying art and science to improve lifecyle pricing September, 2016 Channie Mize discusses how retailers can align their analytics, processes and organisations to boost pricing excellence and profitability. How Grocers Can Improve Lifecycle Pricing August, 2016 The “Amazon effect” has been slower to impact grocery, but is starting to transform shopping behavior, retail pricing and the competitive landscape. Channie Mize explores how can grocers can unite both art and science to improve lifecycle pricing to gain significant competitive, first-mover advantage along with meaningful revenue and profit growth. Overcoming The Organizational Obstacles Of Omnichannel August, 2016 Channie Mize shares her thoughts on how retailers need to overcome organisational and technical issues in order to meet consumers’ ever-increasing demands for omnichannel. GUEST COMMENT Omnichannel – fighting from the inside out July, 2016 Omnichannel, is not an option for continued online success, it’s a requirement, in the same way a website became a must-have 20 years ago. Sharing her expert insights, Channie Mize highlights the possible hurdles to becoming truly omnichannel and outlines the steps that a retailer must take to enabling it to understand each individual customer and the interactions they may have simultaneously across various different channels. Named as top 100 most promising Big Data Solution by CIO Review July, 2016 Periscope, by McKinsey featured one of the most promising Big Data solution providers in CIOReview. A distinguished panel comprising of CEO’s, CIO’s, VC’s and analysts including CIO Reviews’s editorial board has decided the top Big Data Solution providers from over 1,000 companies. The five steps to an omnichannel strategy July, 2016 Read Channie Mize’s insights in this market feature on the omnichannel challenges being faced by retailers today and her advice on the steps that organisations need to follow to achieve true omnichannel excellence and secure more loyal trips from target customers. Why Salespeople Need to Develop “Machine Intelligence” June, 2016 In this article, Thomas Baumgartner, Homayoun Hatami, and Maria Valdvieso de Uster explore how the Artificial intelligence (AI) trend is heating up in the sales field, and what the implications are for selling and sales people. Innovation in the palm of your hand June, 2016 In this article, Paul Thompson explores the idea of using consumer shopping data not only to test an idea before introduction, but also to identify the product opportunity from the very start with customer interactions and category analysis being used to identify opportunities to find and specify new products based on consumers’ hierarchy of needs and preferences. A data-driven business May, 2016 In this article Periscope Retail Sector General Manager, Channie Mize, and Ahold USA Senior Vice President of Merchandising Strategy, Nick Bertam, talk about making the right investments for the big data journey and give examples from Periscope and Ahold partnership on promotional activities. You can read the full article here. True omnichannel retailers understand that the customer comes first May, 2016 Survey results garnered by Periscope at this year’s World Retail Congress in Dubai revealed that 78 percent of retailers are still not in a position to offer their customers a consistent brand experience across all channels. In this interview, leading German retail publication gets Channie Mize’s insights into the results to better understand why retailers are still struggling to deliver a true omnichannel experience and to hear what it takes to get it right. The interview can also be seen in EuroCIS. Customers: Get Them, Learn From Them, Keep Them March, 2016 There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions. With customers today interacting with a brand online and offline, the major challenge for retailers is to identify an individual customer, understand them and maintain their relationship. Channie Mize provides her recommendations to help retailers gain the essential insights to succeed in this arena. NRF 2016 – Innovation and the customer experience January, 2016 Channie Mize shares her key takeaways from this year’s NRF conference and expo. Omnichannel – Music to Your Ears? January, 2016 In this article, Brian Elliott explores what retailers need to consider in order to transform themselves into a truly omnichannel business and to reap the rewards from providing a complete customer experience, all the way from marketing through to browsing and buying. Omnichannel Retailing: A Work in Progress January, 2016 In January’s issue of Progressive Grocer, Channie Mize shares her views in “Omnichannel Retailing: A Work in Progress” (page 91) on the steps that retailers need to take to transform themselves into a truly omnichannel business and meet the evolving demands of today’s grocery shoppers. The Secret To Great Marketing Analytics? Connecting With The Decision Makers January, 2016 Thomas Bauer, Lars Fiedler, Jeff Jacobs, and Dennis Spillecke from McKinsey & Company explore the fact that to add real value, marketing analytics solutions have to answer the questions on the minds of important decision makers and be part of their day-to-day work. And what decision makers want is a full and clear picture of what’s going on so they can make better decisions. The article highlight the three critical elements for realizing the marketing analytics payoff. Four Keys to Effective Price Optimization December, 2015 Brian Elliott shares his top tips for ensuring that price optimization is as impactful as possible and acts as a key contributor to same-store sales increases, an improved competitive position and better customer loyalty. Are Retailers Giving Away Too Much? November, 2015 With the holiday promotion season fast approaching with the arrival of Thanksgiving and Black Friday, retailers need to understand which products are the right ones to discount or promote and which, when promoted, will actually drive incremental sales and margin over their baseline sales. In this article, Channie Mize looks at discounting and promotion during the holiday season and how not to “give too much away”. Retailing with Technology September, 2015 In this market feature, which examines the four areas of retail where technology is making an impact, Channie Mize shares her insights into how she sees the genuine execution of omni-channel experience as being one of the biggest changes happening in the back office. What role does pricing strategy play in establishing brand trust? August, 2015 Channie Mize examines how US retailers can establish customer trust through the right pricing strategy. What is the role of pricing strategy in establishing brand trust? August, 2015 Channie Mize examines the role of pricing strategy in establishing brand trust. How data-driven pricing strategy can cement brand trust August, 2015 Brand trust is hard won over many years and lost very quickly. Channie Mize shares her insights as to how UK retailers can use data to drive good value, build trust and achieve commercial success through the right pricing strategy. 5 Tips for Improved Pricing and Margin Optimization July, 2015 Channie Mize, Retail Sector GM of Periscope, shares her top five tips for safeguarding improved pricing and margin optimization and ensuring a better insight-driven approach across retail organizations.” The price is right: How to choose a pricing optimisation and management system June, 2015 Paul Thompson from Periscope, by McKinsey, shares the top 5 elements of successful revenue and price optimization solution implementations. Top five tips to ensure pricing and margin optimisation with data May, 2015 Paul Thompson, Vice President Client Service, EMEA for Periscope, by McKinsey, explores what it really takes when using big data to deliver the best pricing and margin optimisation solution for an organisation. 5 Key Factors in Choosing the Right Pricing Optimisation Solution for your Business May, 2015 Paul Thompson, VP client Service EMEA for Periscope, by McKinsey, shares his top tips for IT and commercial managers in choosing the right solution to improve a company’s overall commercial performance. With Big Data and Analytical Tools In Hand, The Challenge Is Human For E-Retailers May, 2015 Channie Mize, Retail Sector GM of Periscope, shares her recommendations for framing commercial transformation for retail organizations. Pricing and Margin Optimization – seeing the bigger picture May, 2015 Channie Mize, Retail Sector GM of Periscope, by McKinsey, explores the role of each component in delivering the best solution for an organization to achieve insight-driven leadership. The Insight-Driven Revolution in Grocery Retail May, 2015 In this article, Channie Mize, Retail Sector GM of Periscope, by McKinsey, delves into the importance of big data and analytics for retailers in understanding consumer behaviour across channels and creating value throughout the business. Brian R. Elliott, CEO of Periscope, by McKinsey March, 2015 Brian Elliott, CEO of Periscope, is interviewed about the convergence of physical and online retail. New Ways For Turning Data Into Dollars Now January, 2015 Big Data is transforming the way companies do business. But many firms are finding that it requires significant investments of time and money before seeing the value. Eversight and McKinsey Partner for Trade Promotions November, 2014 Eversight™ and Periscope™, announce a partnership to bring Promotion Offer innovation capabilities to leading retailers and consumer goods companies. The 90% Success Recipe: Commercial Transformations That Beat The Odds And The Market September, 2014 70% of corporate transformations fail traditionally; McKinsey shows how 90% can succeed. Practicing Pocket Pricing 3.0 May, 2014 This article introduces the pocket pricing approach to enhancing real company profits by identifying and addressing sources of profit leakage. Consulting on the Cusp of Disruption October, 2013 According to this article, McKinsey Solutions marked the first time we unbundled our offerings and focused heavily on hard knowledge assets. “Why would a firm invest in such a departure when its core business is thriving?” Periscope Media Kit Periscope™, by McKinsey, offers a unique combination of ongoing data management, analytical insights, software tools, and expert capability-building support. It enables clients to get transparency into big data, access actionable insights, and embed new ways of working that drive lasting commercial performance improvement and a sustainable 2-7% increase in return on sales (ROS). Click here to download Periscope media kit BUSINESS NEEDS INDUSTRY EXPERTISE SOLUTIONS RESOURCES ABOUT US CONTACT © Copyright 2009 - 2016 McKinsey & Company Terms of Use Privacy Policy