Roche Italy Roche.com Contact us Site map Text size Home Roche in Italy Social responsability Personalized Medicine R&D Transparency Average Working at Roche Personalized Medicine Personalized Medicine Adapt the therapy to the patient Roche's primary goal is to offer health solutions that provide physicians and patients with highly effective diagnostic and treatment benefits. The approach to personalized treatment involves the use of analysis tools and molecular diagnostic tests, with the aim of prescribing the most suitable drugs and managing pathologies in an optimal way. Roche aims to develop tailored medicine that focuses as much as possible on the needs of individual patients. As the industry leader in both pharmaceuticals and diagnostics, Roche is the best fit to make this commitment. Roche paves the way for personalized treatments Thanks to the enormous potential offered by personalized treatments, it is possible to guarantee not only better, but also safer and more cost-effective treatments. It will take some time for the potential of Personalized Medicine to be fully exploited, yet the market is increasingly moving away from a generic approach. Towards an increasingly personalized medicine In recent years, Roche has unveiled some products that demonstrate how the interplay between diagnostic and pharmaceutical expertise sets the stage for personalized treatments. Our goal is to provide health professionals with more powerful diagnostic tools and targeted treatments based on new insights into the development of disease at the molecular level. Here are some examples of the Roche wallet: Come back upstairs Oncology Tumore al seno: misurando la presenza di un fattore di crescita (HER2) della patologia con test specifici, ad esempio quello fornito da Roche Tissue Diagnostics (Ventana), è possibile individuare quali pazienti rispondono meglio al farmaco Roche per il tumore della mammella, specifico per il trattamento dei tumori positivi a questo recettore. Tumore del colon-retto: il test K-RAS individua le mutazioni tumorali che indicano la prognosi della malattia nei pazienti con tumore colorettale. Alcuni farmaci utilizzati per il trattamento di questa e di altre forme tumorali sono adatti solo per i pazienti che non presentano mutazioni. Questo test consente ai medici di individuare i pazienti cui potrà essere somministrata una terapia antitumorale specifica sulla base dello stato delle mutazioni. Torna su Virologia HIV: test altamente specifici consentono ai medici di monitorare la risposta alla terapia durante il trattamento con un farmaco antiretrovirale, nonché l'evolvere della resistenza alla terapia e il relativo adeguamento. HCV: utilizzando test altamente sensibili, basati sulla tecnologia real-time PCR, che permettono di misurare i livelli di virulenza nel sangue, i medici possono "personalizzare" il regime terapeutico dei pazienti sulla base della loro risposta al trattamento. Torna su Metabolismo Osteoporosi: monitorando gli effetti della terapia antiriassorbimento tramite farmaci, i medici possono prescrivere ai pazienti trattamenti specifici a seconda delle loro esigenze particolari. Torna su Metabolismo dei farmaci The AmpliChip CYP450 test analyzes changes in two genes essential for the metabolism of many widely prescribed drugs. It is the first pharmacogenetic product on the market for the prediction of drug response by individual subjects. Come back upstairs “It is a fact that for about 50% of patients, the drugs are not as effective as they should - and in some cases this average is even lower. This is why Roche is strongly committed to promoting Personalized Medicine. " Severin Schwan, CEO Print add to favourites Personalized Medicine Roche paves the way for personalized treatments Towards an increasingly personalized medicine Oncology Virology Metabolism Drug metabolism Privacy disclaimer Terms and conditions Cookie information © Copyright 2014 Roche SpA - single-member company - VAT number 00747170157 14.09.2015 X This website uses cookie technology. For more information or to refuse consent to the installation of cookies, consult ours information on cookies. By closing this notification or continuing to browse, you consent to the use of cookies. Accept