Saatchi & Saatchi HOME OPINION WORK ABOUT US FOLLOW US Vestas PLAY VIDEO Vestas: Purpose-Driven Corporate Culture Vestas had a dominant share of the global wind turbine market, but was experiencing strong competition from companies like GE and Siemens. Although it was known to be very strong in product engineering, it was losing contracts on the basis of long-term service factors and needed to adopt a more customer-centric approach and business model. The project started by addressing the internal corporate culture. We developed a new purpose for the company around the idea of “Wind. It means the world to us”. Each of the 22,000 employees in the company received a brand book, which showed how their work collectively contributed to the new brand position. Staff brand ambassadors were recruited to share what ‘wind’ meant to them personally, and how these attitudes were reflected in their day-to-day activities. We developed an internal brand video featuring these ambassadors sharing their views together with an activation guide to help managers to set-up and run brand engagement workshops with their staff. Facebook Twitter Email Gategroup: Brand Repositioning WORK Oracle: Inspiring Customer Stories WORK Vaillant UK: Comfort for your home WORK Live Experiences & Events: Case Studies WORK PIMCO WORK PwC Assurance: A Motivating Global Positioning WORK Deutsche Telekom: A Mobile Game To Help Scientists Fight... WORK Saab: Bringing The Corporate Culture To Life WORK Vestas: Purpose-Driven Corporate Culture WORK Voltarol: Communicating 'The Joy of Movement' WORK IPSE: New Name, Brand & Identity For A Professional... WORK Strutt & Parker: Local Business Profile Raising - #Dinoselfie WORK Heathrow Express: Realising A Brand... WORK LaSalle: Building On Commercial Success WORK LOAD MORE Saatchi & Saatchi CONTACT US TERMS & CONDITIONS PRIVACY POLICY OUR ENVIRONMENTAL POLICY MANAGE COOKIE PREFERENCES We use cookies to improve user experience and analyze website traffic. By clicking “Accept“, you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.” Preferences Accept