New York Road Runners Strategic Web Design & Development The goal Engage a community of runners and non-runners across the globe. What we did Information Architecture User Experience & User Interface Design Responsive Web Development CRM Integration Web Analytics Challenge New York Road Runners (NYRR), serving almost 1M runners of all ages and abilities annually through races, community runs, walks, training, virtual products, challenged us to promote their programs through various digital serivces. The overall emphasis of these promotions ranges from engagement to interactive content, lead generation for upcoming events, and tune-in to major televised events. Solution Implementation of highly targeted paid media campaigns, creative concepting and production, website development, and analytics integrations aligned with NYRR’s strategic objectives, including: improving NYRR’s brand equity, driving participant growth of specific events, and bringing the brand to life through creative activations. Results Beginning nationally in 2009 and expanding globally in 2016, Global Running Day (one of NYRR’s many initiatives) exceeded their goal of 1 million kids pledging to "get moving". A highly engaging platform allowed: innovative parallax animations, a complex multi-phase site launch schedule, a dynamic mile pledge counter, a globally compliant experience, functional pledge form, social syndication, downloadable press kits, and a sponsor management system. Results 2.5m Participants 9m+ Miles pledged 177 Countries 1b+ Social views More like this Rebirth of an Icon LIFE Enterprise Healthcare Website + CMS Franciscan Health See more work RESOLUTE DIGITAL About Services Work Contact Terms Privacy CCPA © 2021 Resolute Digital

Paid Media The science of finding audience, creating campaigns, and optimizing performance. Reach current and prospective customers with greater efficiency, from paid search to paid social platforms. Media Planning & Buying Paid Search Paid Social Reporting Client successes Digital Marketing Campaigns Willam Grant Recruitment Initiative Professional Services MBA Program NYU Stern Let’s make something happen Contact us to expand reach, increase considerations, and ultimately drive acquisition. Get in touch Jarod Caporino Founder, President Jarod’s background is deeply rooted in paid media (planning, buying, and negotiating) and corporate & new business development. jarod.caporino@resolute.com RESOLUTE DIGITAL About Services Work Contact Terms Privacy CCPA © 2021 Resolute Digital