Services Platform Solutions Resources Company Simplify Alcohol & Beverage Marketing From integrated marketing campaigns, easily managing coupons (and compliance) to capturing customers and influencing buyer’s attention through in-store marketing displays, OneTouchPoint helps you maximize consumer engagements across national and local experiences. Schedule a Demo Leverage an Integrated Marketing Platform The alcohol and beverage market is experiencing explosive growth with new concepts and product lines launching continually. This makes the marketing challenge more difficult. Driving awareness, loyalty and brand affinity is no small task in such a crowded marketplace. To get to market quickly and efficiently, alcohol and beverage brands need an easy way to manage everything from creative to budgets to national campaign buying windows and roll outs. OneTouchPoint helps marketers get new products to market, manage coupons (in compliance with state laws), produce marketing assets, and launch national and localized campaigns. Our integrated marketing services platform, is a purpose-built solution that empowers national and local marketing teams — ensuring that campaigns are on time, on message, and on brand. Technology Enabled Controls Our platform provides you with full control, compliance, and oversight capabilities. Rights Management Templating Coupons Compliance Budget/Cost/Data Visibility Connect with Consumers To successfully drive brand awareness, and ultimately brand affinity, you need to engage with your consumers across every channel. Point-of-Sale (POS) and in-store shopper marketing tactics tie your shoppers’ brand experiences to the shelf, connecting each marketing touchpoint with your physical product, resulting in increased sales conversions. But with a typical consumer exposed to 3,000 promotional messages per day and a whopping 80,000 items in a given grocery store visit (the Shop Association) how do you ensure your alcohol or beverage brand stands out from the rest? Traditional Marketing Digital Marketing Brand Compliance POS (Point-of-Sale) materials Custom / Retail Displays Coupon Management – Print & Digital Premiums – Wearables, Apparel, Promo Items Regionalized Product Kits Print-on-demand Seasonal Campaigns Source: Swrve Research shows that integrated multichannel marketing programs can deliver revenue uplift of 15-35%. Learn More Take POP & POS to the Next Level The Essentials We have collected the topics that in-store marketers care about. These are tips and tricks to help you expand, control your brand, and help in-store marketers grow their bottom line. 3 Ways to Improve Your Coupon Marketing Strategy For many companies, giving out coupons is low on the list of favorite marketing activities. Between the decreased margi… Read More Why Every Marketing Department Should Embrace On-Demand Production for Print & Promotional Materials Today’s marketing leaders are facing two major sources of pressure that may make them think twice about the wisdom of c… Read More How Point of Sale (POS) Marketing Can Encourage Customers to Return to Stores Post-COVID As COVID-19 abates in the United States, with vaccination rates rising and the CDC easing up its masking guidance, many… Read More Additional Resources Step Up Your Local Marketing Game U.Connect Video Fueling the Experience-Driven Franchise Ready to learn more? Let us show you how OneTouchPoint can help your business communications. Request a Consultation SUBSCRIBE TO NEWSLETTER Get the latest and greatest touch points. Email Subscribe Request Quote Upload a file Product Platform Services Solutions Marketing Execution Local Marketing Print Production Supply Chain Brand Management Manufacturing Franchise & Retail Alcohol & Beverage Healthcare Financial Services Resources Blog Case Studies Tools Work Company Leadership Careers Company News Certifications & Initiatives Locations Contact Us ©2021 OneTouchPoint Inc. All rights reserved. Privacy PolicyTerms & Conditions