Our Land Located in Santa Cruz County, our farms enjoy privileged positions along the Monterey Bay coastline. Cool nights, sunny days and coastal breezes make our land ideal for growing crops that require moderate Mediterranean conditions to flourish. Redolent of wet, salty air and sun-soaked mornings, our plants are living legacies to the storied beauty of the California Central Coast and the farmers who have cultivated it for generations. Our History Established in 1946 in nearby Aptos, our story is inescapably linked to the production of heather. It was during our very early days that we established the seedlings of the breeding program that would give us our signature ventricosa blooms. Owned by the Rodrigues family, Coastal expanded to Watsonville in 1984 and grew to become the largest heather grower in the nation for both cut and potted formats. Over the course of three generations, we earned a sterling reputation with wholesale customers for beautiful rosemaries, unique varieties of cypress and our rare heather. A niche grower with ambitions to diversify, we entered our most exciting period of growth when Brooks Street acquired us in 2017. From cultivating a one-of-a-kind heather to merchandising solutions that make shoppers stop and take notice, every aspect of our operation is rooted in innovation. Watch the Film The Coastal Nursery Team Scott Goldie CEO Hailing from four generations of Montana ranchers and farmers on his dad’s side and three generations of Wisconsin farmers and dairy producers on his mom’s side, you could say that a connection to the land and its bounty are in Scott’s blood. As Brooks Street Principal and CEO of Coastal Nursery, Scott oversees development and execution of the business’ strategic growth plan, including new product development, best management practices, land acquisition, implementing growth strategies, and team visioning. A lover of the California Central Coast, his favorite way to relax when not on the farm are exploring Big Sur, Monterey and Santa Cruz. Carmen Garcia Vice President of Sales With more than 22 years of industry experience, Carmen has a sixth sense for product-market fit and enjoys the trust of the nation’s top high-volume buyers. Responsible for ensuring success across all business areas, she oversees concepting and design for our signature products, which are consistently praised by top industry publications and online consumer feedback. A resident of Monterey Bay, Carmen loves going to the beach, parks and riding bikes with her grandchildren on West Cliff. ‹ › Coastal Nursery is a wholesale grower of select crops suited to the microclimates of California’s Monterey Bay. Established in 1946, with operations across seven farms and more than 140 acres, our specialties include several varieties of cypress and the rare ventricosa heather. Many of the nation’s top grocers and home centers trust us for highly differentiated products, innovative merchandising solutions and superior logistics that result in exceptional sell-through rates. HOME ABOUT WHOLESALE PLANTS LOOKBOOKS NEWS CONTACT FAQS CAREERS PRIVACY POLICY TERMS Request a Catalog Copyright © 2019 Coastal Nursery LLC. Site by Truss Creative Postcards from Coastal Get new product updates, horticulture news and design inspiration from Coastal Nursery. Submit