GO DIRECTLY TO CONTENT Menu About us Press Swedes shop online sustainably Swedes shop online sustainably - but free returns are crucial Sustainability is an important parameter for seven out of ten Swedes when they e-shop. Many people try to avoid express deliveries, collect their purchases and buy goods they do not have to return. But at the same time, the number of returns is increasing and a majority of Swedes see free returns as decisive for which e-retailer they choose. All according to a survey from Ecster. For e-retailers, customer satisfaction has largely relied on fast delivery and a simple and hassle-free return process. Speed is still crucial for 15 percent, but 27 percent say they prefer a more climate-smart delivery over a fast one. Even before the pandemic, Swedish consumers sent back 3.3 million goods purchased online annually, and in 2020 e-commerce increased by 40 percent. At the same time, Postnord's latest e-commerce barometer shows that the proportion of e-retailers offering free returns has increased from 16 to 22 percent. In total, seven out of ten Swedes, 71 percent, state that they try to take the climate into account when shopping online. Of these, 43 percent state that they try to buy goods that they will not return. But while many are trying to avoid returns, more than half, 56 percent, still believe that free returns are wholly or partly crucial when shopping online. - Most returns seem to come from the purchase of clothes and shoes. Here, both retailers and consumers have a lot to gain from a better description, better visualization and better searchability at the time of purchase. But regardless of this, it is clear that returns will take place and that free returns are important for consumers. To reduce the climate footprint, one should therefore also start reviewing things such as what fuels the vehicle fleet that makes the returns has, says Johan Nordström, Sweden manager at Ecster. En stor majoritet, 67 procent, har också någon gång returnerat saker de handlat på nätet. 1 procent säger till och med att man alltid skickar varor i retur. De allra flesta, 57 procent, skickar bara tillbaka saker någon enstaka gång, och 31 procent skickar aldrig tillbaka ett onlineköp. Utöver att sträva efter att göra så få returer som möjligt kretsar många av svenskarnas andra ansträngningar för att ta hänsyn till klimatet när de handlar online kring transporterna, och om planering: 27 procent planerar sina inköp för att slippa välja expressleverans, och en fjärdedel försöker samla sina inköp till ett tillfälle och en nätbutik för att minska transporterna. 14% uppger att de enbart väljer svenska handlare när de handlar på nätet. About the survey The survey was conducted in Kantar Sifo's web panel during the period 18-21 October 2021. A total of 1128 people aged 16-79 were interviewed. The web panel is nationally recruited based on random selections. There is no self-recruitment in Sifo's web panel. About the site Comments and complaints Contact Handling of personal data © Ecster | Organization number 556993-2311 We use cookies to give you the best possible experience of the site. What are cookies? Ok I get it