EN ADVANTAGE: CONSUMER EYE (ISSUE 2) GROUPM SERVICES APAC NOVEMBER 9, 2021 SHARE E-COMMERCE MEGA DAYS Through the lens of the consumer, the Advantage: Consumer Eye series will delve deeper into the issues, debates, and predictions of GroupM Services APAC’s ADVANTAGE video series, which invites industry experts to share their perspectives on media, data, and technology. We invite everyone to join the discussion on some of the macro-level issues facing marketing today and how we can collectively “Make Advertising Work Better for People”. With 11.11 upon us, this edition will focus on the threats and opportunities of mega sales days amidst their increasing frequency and the overall rise of e-Commerce. In our ADVANTAGE videos, we invited industry experts to discuss these topics, but in this article, we will focus on the consumer perspective looking at how consumer voices can guide us to a balance between shopper, brand, and platform needs to “Make Advertising Work Better for People”. Within this, we will look at three topics: Encouraging sustainable pricing Improving the shopping experience Marketing for long-term growth To read our previous issue on Privacy & Ethics, please click here. SUBMIT FOR PDF DOWNLOAD I confirm acknowledgement of Privacy Notice. By providing your name and email, you consent to receiving this report and GroupM processing the data provided in line with our privacy notice. I would like to be included in GroupM Marketing Lists for additional report and industry guidance. Your data will be processed in line with our privacy notice. HOME ABOUT BUSINESSES WHAT WE DO CAREERS INSIGHTS NEWSROOM BRAND KIT GET IN TOUCH WPP & GROUPM GroupM Global Privacy Notice Terms & Conditions [m]PLATFORM Privacy Notice GroupM Privacy Policy for Recruitment: APAC GroupM Privacy Policy for Talent: Europe UK Modern Slavery Act Press Inquiries FAQ INSIGHTS IN YOUR INBOX 2021 All rights reserved. WPP - Leaders in Advertising, Marketing & Media BACK TO TOP