COVID-19: Navigating the impact to your business. See our top strategies menu Consumer Products Share of basket hinges on share of experience Seize the Space in Consumer Products Successful customer journeys require flexible, integrated processes and systems, but they also require a consistent brand experience. In an era of customer-centricity, it’s more important than ever for brands to build meaningful relationships with customers to stay top of mind. We bring a range of data, user experience and brand skills to ensure growth in a disruptive marketplace. Interactive Timeline Innovation in the Consumer Products Industry These historical inventions increasingly put the customer in the center of the product and purchase experience. But sometimes forging ahead means looking back at simpler times. Are today’s customers pining for the days of the milkman? Have CP firms adapted as quickly as technology has advanced? Many firms still have a ways to go to leverage today’s digital ecosystem to connect directly with consumers. Read more Next in Consumer Products Podcast Hear from our CP experts on unlocking what's next in your digital transformation Visit Our Consumer Products Podcast Page Top of Mind When customers lose brand affinity, how do you rethink the experience? “Digital disruption requires reimagining what brands sell, taking ownership of the intelligence that drives purchasing decisions and fostering a diverse culture that promotes cutting-edge thinking and action.” Alyssa Altman Consumer Products Lead Continue the conversation Related Insight Consumer Products at a Crossroads Brands face an existential challenge: reinvent themselves as “experience brands” or become mere commoditized product providers. Read article Our Latest Thinking Capabilities Our Better How Business Reimagined Dramatic shifts in people’s buying behaviors require fundamental changes. We work with clients to explore innovations in routes-to-market, supply chain optimization and sustainable value through revenue and data. Holistic Brand Experiences The increased pressure to be top-of-mind with customers is redefining shopping. We help brands transform from product-centric advertisers and manufacturers to consumer-centric experience providers. Intelligent Connections While once a brand’s competitive advantage, critical data is now monopolized by the competition. Tomorrow’s success hinges on the acquisition of meaningful data to activate deeper consumer connections. We bring experience and engineering capabilities together with machine learning and artificial intelligence expertise to drive intelligent marketing, commerce and business results. Total Commerce Retailers are increasingly becoming competitors to producers. We work with brands to build total commerce strategies and solutions that establish direct-to-consumer (DTC) businesses and win with eRetailers. Experience Engineering High-performing online brand experiences that work across multiple channels require a mastery of creativity, marketing, media, advertising, data and technology. We help our clients use real-time insights to develop measurable strategies that deliver results through connected digital experiences. Agility at Scale New competitors and increased margin pressure mean brands need to future-proof their organization. We use the best of DevOps and Lean to create a truly agile working environment that delivers results in real time at global scale. Our Latest work Nestlé Lab A new consumer engagement model drives a 70% rise in ecommerce sales. View case study work Patrón Tequila Patrón is selling five times more than its nearest premium tequila competitor by harnessing the power of data. View case study Read more Start a Conversation NORTH AMERICA Alyssa Altman Consumer Products Lead email EMEA & APAC Scott Clake Consumer Products Lead email Next Starts Now Work with us Job openings Media inquiries Solutions Insights Work About Us Contact Careers Terms Privacy & Cookie Policy Accessibility Legal Imprint Industries Consumer Products Energy & Commodities Financial Services Health Retail Telecommunications, Media & Technology Transportation & Mobility Travel & Hospitality Services Strategy & Consulting Customer Experience & Design Technology & Engineering Enterprise Platforms Data & Artificial Intelligence Innovation & Digital Product Management © 2020 Publicis Sapient. All rights reserved.