Home Careers Internships Culture More OUR ROOTS RUN DEEP THE BEGINNING In April of 1915, Robert M. Beall opened a simple dry goods store on Old Main Street in Bradentown Florida. He named it the "Dollar Limit," pricing nothing over a dollar. R.M. Beall invested his money in merchandise and little else. When the first good arrived from the North, he recycled their wooden packing cases, turning them upside down to use as display tables. The twenty-two year old saw opportunity in the fast growing pioneer community. His location was just steps from the docks where daily steamers brought passengers and freight from Tampa.