CYBER DEALS ARE HERE! Save on your favorite PRAVANA products. SHOW OFFERS ENG FR WHO WE ARE PRODUCTS LOCATOR Pravana LEARN PRAVANA PRO DISTRIBUTOR Content Kits Silk Degrees Formulated with PRAVANA’s exclusive REUNITE MENDING TECHNOLOGY™ to mend split ends from the inside out, Silk Degrees Prep & Treat smooths and softens hair, reduces frizz and provides shine. It’s also proven to increase manageability by over 50%, add thermal protection and humidity resistance! New and improved formula = no need to pre-mix! No heat source needed New technology for better reparative benefits Easy-to-use in a backbar-friendly pump Use before or after color applications Treatment is done in just 5 minutes! HOW TO SHARE: Click, save, and share! Included in the link below are campaign images and videos that can be easily shared to your social platform of choice. New content will be added throughout November, so check back for updates! Please tag @PRAVANA and use the designated hashtags along with your posts so we can see and share them! DESIGNATED HASHTAGS: #PRAVANA #SILKDEGREES DIGITAL ASSETS + FACT SHEET Color Enhancers WHAT IS IT? Temporary creative color-depositing conditioners that last up to seven washes! Available now in Pink, Aqua Blue, Violet, and Silver. SPECIAL FEATURES: Formulated with Reunite Mending Technology™ Proven to mend split ends so hair is smoother, healthier and more manageable than before Packaged in 100% recyclable, bio-resin tubes made of sugarcane DESIGNATED HASHTAGS: #PRAVANA #COLORENHANCERS VIDEO DIGITAL ASSETS + FACT SHEET VIVIDS Everlasting Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting. The three new permanent creme hair colors are available in the gorgeous creative shades; Violet Reign, Bewitching Blue, Poison Berry. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas. Recreate the trending formulas you see on social media for your clients, or simply start your own color trend by intermixing your favorite ChromaSilk permanent colors with VIVIDS Everlasting shades for wearable yet WOWing results. IMAGES, VIDEOS & FACT SHEETS Color protect shampoo & conditioner NEW! COLOR PROTECT Shampoo & Conditioner Clinically proven to ensure color lasts up to 60 washes Antioxidant properties stop residual oxidation UV color protectors reduce color fading Enriched with Silk Amino Acids to help build strength DESIGNATED SOCIAL TAGS: @PRAVANA #PRAVANA VIDEO IMAGES & FACT SHEET New Stylers by PRAVANA When it comes to hair, it’s personal. The way you style behind the chair is your signature, and PRAVANA is here to empower you to create the looks you envision. Introducing PRAVANA’s all-new stylers, designed to be used alone or cocktailed. These 3 new, multi-purpose styling products can help you and your clients create and maintain salon-fresh looks. NEW! FULL VOLUME Soft Texture Foam Lightweight volumizing foam Humidity resistant Formulated with Cottonseed Proteins for soft body without stickiness NEW! HYDRA PEARL MIST Shine Spray Lightweight Shine Spray Nourishes, hydrates and improves manageability Vitamin oil complex fights frizz and humidity Protects against heat up to 450° F NEW! HYDRA PEARL OIL Vitamin Oil Complex New clear formula for smooth, shiny, deeply nourished hair Vitamin oil complex fights frizz & humidity Protects against heat up to 450° F DESIGNATED HASHTAGS #PRAVANA #PRAVANASTYLING VIDEO IMAGES + PRODUCT INFORMATION PURE LIGHT Ultra Lightener™ BLONDING the most requested yet most challenging salon service that stylists face every day behind the chair. With the ongoing platinum and pastel hair trends among influencers and celebrities, clients are looking to professionals to recreate these looks more than ever. What if it was possible to achieve higher levels of lift while maintaining the integrity of the overall finished look? Introducing the all-new PURE LIGHT Ultra Lightener™: PRAVANA’s highest lifting lightener that’s clinically proven to increase shine and softness of the hair. PURE LIGHT Ultra Lightener™ does more than lift; it’s formulated with NEW REUNITE MENDING TECHNOLOGY that restores hair from the inside out. WHAT IS REUNITE MENDING TECHNOLOGY? Lightening services work by swelling the cuticle to allow lightener to enter the hair, leaving it in a dry, fragile state. REUNITE MENDING TECHNOLOGY works by depositing amino acids for added internal strength and plant-derived polymers that mend the cuticle layer. The result? Smooth, shiny hair! Since REUNITE MENDING TECHNOLOGY adheres to the inner cuticle layer rather than coating the strand, hair is free of heavy residues that weigh it down! The hair is left with beautiful, natural shine. PURE LIGHT Ultra Lightener™ with REUNITE MENDING TECHNOLOGY works with lightener, not against it so stylists don’t need to factor in longer processing times, plus they have the ability to use their developer volume of choice, making it a must behind the chair. DESIGNATED HASHTAGS #PRAVANA #PURELIGHTULTRALIGHTENER VIDEO IMAGES + PRODUCT INFORMATION ChromaSilk Violet Arsenal WHAT IS IT? VIOLET: a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative. PRAVANA is ready to equip stylists around the world with the tools they need to conquer the violet realm. Introducing the all-new ChromaSilk violet arsenal: the highly-anticipated .7 series of PRAVANA’s award-winning ChromaSilk Permanent Creme Hair Color line plus an all-new demi-permanent ColorLush Violet Color Boost. DESIGNATED HASHTAGS #PRAVANA #CHROMASILK VIDEO IMAGES + PRODUCT INFORMATION SEARCH SITE MAP Products Who We Are PRAVANA Pro Locator Learn Safety Data Sheets Privacy Policy Terms of Use CA Privacy Rights Opt-Out Request Accessibility Statement CUSTOMER EXPERIENCE 855-PRAVANA OPERATION HOURS Monday - Thursday: 7am-4pm PST Friday: 8am-12pm PST SUBSCRIBE TO THE PRAVANA NEWSLETTER ©2021 PRAVANA, A DIVISION OF HENKEL. SocialIcons SocialIcons SocialIcons SocialIcons Got it! We use cookies to enhance your experience. By continuing you agree to our privacy policy.