What we do Business issues Case studies Blogs ClearSight Contact Twitter LinkedIn Increasing Online Gift Aid Have you optimised your Gift Aid opportunity? Gift Aid presents a valuable opportunity for charitable organisations to increase their revenue at little additional cost to their visitors and supporters. While most attractions are embracing this opportunity, there is a range of variation in approaches and success in securing Gift Aid across the sector. Optimising Gift Aid opportunities is more important than ever As a result of the COVID-19 pandemic, most attractions are now selling tickets 100% via online channels – but take-up of Gift Aid online is typically lower than face-to-face. At a time when every attraction is trying to maximise their revenue, failing to optimise the online Gift Aid opportunity will result in easily avoidable losses. The opportunity is too big to ignore. Increasing gift aid donations by 2% at a site that attracts 1,000,000 visitors, would generate a site an extra £125,000. How much we can increase Gift Aid depends on how effective current practices are - but even a small increase in participation can have a significant impact on revenue. Increase your Gift Aid revenue OPTION 1: Best practice report Learn from the attractions and charities that are best in class. Based on a review of online gift aid approaches at 25 institutions, including all syndicate members, resulting in a report highlighting best practice in the sector. OPTION 2: Bespoke audit Bespoke audit of your site’s current online Gift Aid practice, resulting in a range of behavioural ‘nudges’ for your site to trial in order to optimise Gift Aid sign up. OPTION 3: Bespoke audit, with testing Bespoke audit Online testing of the series of nudges identified for your site in order to prioritise these. Request prospectus You might also be interested in... COGNITION Audits Global High Value Traveller Omnibus VisitorVerdict KEY BENEFITS Multi-client research for cost effective research insight Review of online gift aid approaches at 25 institutions, including all syndicate members. Non-attraction charities to draw learnings from other sectors Behavioural science used to affect online behaviour change - and stimulate Gift Aid revenue CASE STUDIES CONTACT Blogs What we do Business issues Case studies Blogs Contact Coronavirus Connect Latest opinion Five things we learned from our mystery visits to Scottish Attractions Sustainability in Indonesia – it’s development stupid! Cultural attractions ‘should’ inform visitors about links to slavery - our research reveals Latest tweets @BVA_BDRC Great to be featured in @TravelDailyNews International recently for our sustainability webinar with @BVA_BDRC. Those who offer consumers sustainable choices stand to gain a great deal and establish a long-term advantage. Read the full story herehttps://www.traveldailynews.com/post/green-growth-provides-opportunity-for-travel-and-hospitality-industry-according-to-new-research … Yesterday we hosted a Christmas event in support of @Coram, where we decorated our own gingerbread cookies, put up decorations in the office and on our tree, enjoyed mulled wine and listened to some Christmas music! A massive thank you to everyone who donated and came along!pic.twitter.com/XyfEVmfQCM BVA BDRC Privacy Notices Terms & Conditions Corporate Social Responsibility Careers at BVA BDRC Statutory Information Quality Policy