Jump to navigation Announcement: BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth! Learn more MENU OUR BLOG Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more. BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth November 5, 2021 Health System, Healthcare, healthcare marketing trends, hospital advertising, Healthcare Marketing During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Fl Read More Brown Parker & DeMarinis Names Guillermo Tragant as Chief Creative Officer August 31, 2021 Healthcare, Healthcare Marketing, healthcare marketing trends Brown Parker & DeMarinis Advertising (“BPD”) announced on August 30th, 2021 the appointment of Guillermo Tragant, as Chief Creative Officer. Mr. Read More Marketing Strategist Elizabeth Marks Joins Brown Parker & DeMarinis as V.P. of Brand Planning July 28, 2021 Health System, Healthcare, Healthcare Marketing Brown Parker & DeMarinis Advertising (“BPD”) announced on July 28th, 2021 the addition of Elizabeth Marks as Vice President of Brand Planning. Ms. Read More BPD is a Great Place To Work - For The Fifth Straight Year! June 16, 2021 Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®. Read More HCIC 2020 Presentation: Crushing The Competition Through Media Ownership December 16, 2020 Healthcare, Healthcare Marketing, healthcare marketing trends, Health System Read More BPD is a Great Place To Work - For The Fourth Straight Year! June 8, 2020 Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®. Read More BPD Advertising Named 2020 Winner of 10 Telly Awards May 28, 2020 Healthcare Marketing, Awards, Content, Commercials, Campaigns Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. Read More Coronavirus and The New Age of Healthcare Consumerism April 21, 2020 Content, Healthcare Marketing As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student's computer, tablet or smartphone. Read More BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content November 12, 2019 Content, Healthcare Marketing Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital. Read More Why Health Care Marketers Should Never Target Women 35–54 Again November 8, 2019 precision marketing, Consumerism Looking at audiences in broad terms can lead to unnecessary noise, waste and overall a lower return on investment. Learn why traditional marketing tactics are no longer as effective, and what health care organizations should be doing instead. Read More Pages 1 2 3 4 5 6 7 8 9 … next › last » ABOUT THIS BLOG An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising. TAGS Healthcare Marketing Marketing Strategy Healthcare Culture Marketing EXPLORE ABOUT US MEET THE TEAM SERVICES OUR WORK INSIGHTS CONTACT CAREERS CONNECT 888-5-BPD-CAN 1825 NW Corporate Blvd., Suite 250 Boca Raton FL 33431 ©2019 Brown Parker & DeMarinis Advertising / P. 888-5-BPD-CAN | Privacy Policy | Careers Share to Facebook Share to Twitter Share to LinkedIn Share to Email More AddThis Share options