UK online banking UK online banking Contact Us News About us Investor Relations Citizenship Careers Products and services Purpose and Values Growing business at Wodehill Farm An artisan cheese-maker has benefitted from our agriculture experience and helped him to grow his business. More videos current tab: Purpose Values Video link OUR PURPOSE AND VALUES Supporting the next generation Video link OUR PURPOSE AND VALUES Protecting our customers Video link OUR PURPOSE AND VALUES Our apprentice programme Video link OUR PURPOSE AND VALUES Helping start-ups in Tech City Video link OUR PURPOSE AND VALUES Promoting businesses in Africa Video link OUR PURPOSE AND VALUES Access to finance Video link OUR PURPOSE AND VALUES Growing business at Wodehill Farm Video link OUR PURPOSE AND VALUES Enabling contactless payments Video link OUR PURPOSE AND VALUES Our Islamic banking services Video link OUR PURPOSE AND VALUES Bespoke banking for bespoke businesses Video link OUR PURPOSE AND VALUES Helping clients achieve their ambitions News About us Investor relations Citizenship Careers Results and reports 2014 Full Year Results (PDF 944KB) Barclays PLC Annual Report 2014 (PDF 4.94MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2015

UK online banking UK online banking Contact Us News About us Investor Relations Citizenship Careers Products and services Strategy About us Strategy We are confident that we will become the ‘Go-To’ bank for all our stakeholders. In this section Business model and value creation Read how our customers and clients are at the centre of our goal and purpose. Strategy and operating environment Read about Barclays' strategy and operating environments. Group strategy update The Group strategy update outlines the path to deliver our Transform objective of a sustainable return on equity above the cost of equity in a changed regulatory and economic environment. News About us Investor relations Citizenship Careers Results and reports 2014 Full Year Results (PDF 944KB) Barclays PLC Annual Report 2014 (PDF 4.94MB) All financial results Press and media Press releases Barclays on social media Other links UK online banking Products and services Contact us Around the world Privacy policy Accessibility Important information Terms of use Cookie policy © Barclays 2015