Facebook Linkedin Solutions Industries Resources About Capabilities Locations Contact Posts by Sara Dillon What is Store Profiling? By Sara Dillon | November 9, 2021 For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a… Read More Six Tips for Promotion Planning (Part 2) By Sara Dillon | November 2, 2021 In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in… Read More Six Tips for Promotion Planning (Part 1) By Sara Dillon | October 26, 2021 Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make… Read More 8 Ways to Run a Promotion By Sara Dillon | October 12, 2021 In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace. Read More Inspiration for jump-starting your next promotion! By Sara Dillon | October 5, 2021 Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,… Read More Kick-Start Your Next Rebate Program By Sara Dillon | September 28, 2021 Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some… Read More The Results are in – Humans Win! By Sara Dillon | September 21, 2021 Technology helps to improve our lives and makes things more convenient. However, it can also leave us feeling frustrated and incompetent. When something does go wrong, as things inevitably do, it’s nice to know we can pick up the phone and find someone who can offer help. Or can we? Read More Six tips for signage that packs a punch By Sara Dillon | September 14, 2021 One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your… Read More Top four benefits of a distributed marketing program By Sara Dillon | September 7, 2021 Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and… Read More Tips and inspiration for your sustainable packaging program By Sara Dillon | August 17, 2021 Your organization has decided it wants to make a positive impact on the environment by incorporating sustainable design into its business practices. In addition to the environment, companies and brands (large and small alike) are turning to sustainable packaging for a lot of reasons. Corporate social responsibility, reducing waste, and increasing sales are some additional… Read More Older Posts » File Upload Our Brands Solutions Industries Capabilities Sitemap Privacy ©2019 EPI Marketing Services 5404 Wayne Road Battle Creek, MI 49037 800.562.9733 Facebook Linkedin