Who are we Investors For clients Suppliers Sustainable development Aluminum Career Press center home Who are we Strategy Key facts Story Strategy RUSAL's geography Sales system Investment projects Management Corporate governance The structure of the company Contact Information INNOVATION Innovation One of the most important competitive advantages of RUSAL is its own engineering and technological base, which allows the company to independently carry out a full cycle of R&D work - from developing a scientific idea to its industrial implementation. more details Annual report To learn more Strategy The global crisis of 2008-2009 tested the strength of the global aluminum industry and significantly changed the market conditions. The economic realities of today require the manufacturers of winged metal to set new tasks and search for new solutions. The status of a public company also imposes additional responsibilities and new obligations on RUSAL. Having withstood the global economic downturn, RUSAL intends to consolidate its leadership in the industry and continue to work to improve efficiency, expand the range of products, strengthen its position in key markets and develop long-term relationships with customers. These areas of activity are designed to ensure the growth of the company's financial performance and capitalization in the interests of all its shareholders. In 2011, RUSAL developed a new long-term development strategy that defines the main priorities and goals of the company for the next 10 years. one Strengthen the position of the leader in the global aluminum industry by increasing production efficiency. 2 Provide an optimal capital structure and increase the liquidity of the company's shares. 3 Diversify business by developing its own energy base. four Strengthen RUSAL's position in key sales markets, paying particular attention to the promising markets of Russia and Asia. five Provide aluminum production with its own raw materials. 6 Ensure energy security of production through access to competitive sources of energy supply. 7 Ensure the transport security of the business by optimizing the logistics system. 8 Ensure competitiveness in technology and improve technology policy. nine Ensure consistent improvement in the environmental performance of production. ten Strengthen the company's status as a priority employer. 1. Mission of RUSAL 2. Values of RUSAL 3. Ethical principles and standards of RUSAL © 2015 RUSAL All rights reserved About company Feedback Site Map Contact Information