Custom Baby Bag FEATURED SOLUTION The Challenge One of our clients—a reputable pharmaceutical company—was searching for a custom baby bag. The caveat being each bag must cost less than $5 and still outshine the competition. Each bag was to hold two 8 oz. sample cans of formula, an ice pack, and educational literature. When given the option to choose between baby bags, the most fashion-forward bag will more than likely be chosen—despite what is inside the bag. Knowing their bag was not up to par, our client felt this gave them a disadvantage. That is when they came to us for a solution. The Brainstorm To tackle a challenge such as this, we organized a focus group with the objective of finding the best qualities in a baby bag. We identified some key characteristics to create the perfect bag with our 50-member group consisting of both men and women of all ages and parents in various stages of experience. The results of our meeting determined that the bag should— be gender neutral, yet fashion-forward be wider than tall, preventing the need to dig for items have multiple pockets for organization have handles as well as a hands-free option via adjustable shoulder strap The Contest From this brainstorm came the internal design challenge. We had a contest amongst the 20 designers and graphic artists on staff to create their best designs. Once we filtered the designs to the top 8, we presented them to our client. Our client chose 3, which we then created prototypes for. The Roadblock A new challenge hit. Our client’s budget dropped from $5 a bag to $3 a bag. How can we get within our client’s budget without compromising the design integrity or quality? We observed the bag and determined minor changes to help decrease the price— Instead of the front pocket unzipping fully, we altered it to only partially open—decreasing the expense Removing the handles and offering an adjustable shoulder strap brought the price down a bit Altering the liner within the bag and changing the insulated material to a slightly less expensive material helped reduce the cost The Result After making a few adjustments to the bag, we were still able to maintain the design and overall functionality, bringing the cost down to $2.96 a piece with the first shipment of one million custom bags delivering July 2018. More Featured Solutions The Artcraft Commitment to Diversity, Equity and Inclusion The Artcraft Group is committed to being a diverse, equitable and inclusive workplace. The Artcraft Group pledges to respect and value all employees, vendors and partners in regard to gender, age, race, religion, ethnicity, sexual orientation, disability or socioeconomic circumstances. We believe that the abilities, skills, experiences and cultural backgrounds of an inclusive work environment build a stronger organization and will better serve our clients. We will set and meet goals for Diversity, Equity and Inclusion throughout the company. Our Solutions Mitigating Environmental Concerns Full Service Promotional Products Company Promotional Products Company Branded Merchandise Web Stores Custom Software Development Warehouse & Fulfillment Services Featured Solutions Artcraft Promotional Concepts 1270 Glen Ave. Moorestown, NJ 08057 Phone: 856-727-5200 Toll-free: 800-673-7341 Email: info@artcraftpromos.com ©2020 Artcraft Promotional Concepts HomeTeamFacilitiesClientsShopContact