CHANNELS INSIGHTS CONTACT CASE STUDIES All Articles Press Releases Case Studies Valpak® Direct Mail Brings in Foot Traffic for National Grocery Chain 09/11/2015 Marketing Objective To measure the effectiveness of Valpak in generating coupon redemptions and higher average tickets and sales. Mailing Strategy/Campaign 460,000 homes mailed twice within 2 markets 200,000 homes in Portland, OR mailed $10 off $50 or more 30,000 homes in Spokane, WA mailed $5 off $30 or more offer Test and control stores were geographically distant… Read More Valpak® Targeting Generates 16% Increase in Sales for Frozen Seafood Company 09/11/2015 Marketing Objective To measure the effect of Valpak targeting on consumer response and sales. Mailing Strategy/Campaign 150,000 homes mailed 3-panel flyer with client recipes and 2 offers: 75¢ off company’s core product line, 60¢ off any one package of grilled fillets Homes selected based on proximity to store location and profile of consumers who chose manufacturer’s brand most office and had children in… Read More Valpak® Consumer Packaged Goods Offers Drive 70% More Redemptions for Woolite® than Average Co-Op 09/11/2015 Marketing Objective To evaluate Valpak direct mail redemption rates for consumer packaged goods (CPG) offers. Mailing Strategy/Campaign 1 million homes mailed two versions of a single-panel insert in 9 markets Homes selected based on: likelihood to use Woolite rug cleaner brands, dog ownership and presence of children in home $1 off any Woolite cleaner purchase offer for both Valpak… Read More ABOUT About SKUlocal Contact Us Careers INSIGHTS Articles Press Releases Media Case Studies privacy policy terms of use © 2021 V P Holdings, Inc.

CHANNELS INSIGHTS CONTACT WHITE PAPER All Articles Press Releases Case Studies The Millennial Dad’s Increasing Role in Household Decisions Being the sole breadwinner was the staple of the American dad, while mom stayed home and cared for the children and household. The Millennial Dad, however, has taken on a larger role in parenting and is often responsible for household tasks such as grocery shopping and cooking. SKUlocal™ has discovered key insights about millennial dads, which will aid in building strategies to engage this important demographic to drive activation. Here are key highlights from this ground-breaking research: 80% of millennial dads are doing all or part of the grocery shopping for their families. Millennial dads do less comparison shopping than women, and are also more likely to make impulse purchases. 82% of millennial dads own a smartphone and two-thirds of them own 3 or more devices, which they are using to get information instantaneously. Video can play a key role in millennial dads’ purchasing decisions. Download this white paper to discover more about the millennial dad and what influences his purchase decisions. Fill out form to download now ABOUT About SKUlocal Contact Us Careers INSIGHTS Articles Press Releases Media Case Studies privacy policy terms of use © 2021 V P Holdings, Inc.