BSH Main navigation ABOUT BSH PRODUCTS & BRANDS INNOVATION SUSTAINABILITY CAREER PRESS Service navigation CUSTOMER CARE CONTACT GLOBAL We are BSH OUR GUIDING PRINCIPLES “We are BSH” describes our big picture: Where do we want to go as a company? These guiding principles give us information about our company purpose, our motivation, and our values. Our objective - What we want to achieve We improve quality of life across the globe with our innovative home appliances, exceptional brands, and superior solutions. Our motivation - What drives us Our strengths - What makes us unique Our values - What we build upon WE LEAD BSH In addition to the Guiding Principles 'We are BSH', BSH has also developed a common understanding of good cooperation, excellent leadership and an effective organization: 'We LEAD BSH'. At its core, 'We LEAD BSH' consists of ten principles. Every employee should act according to these, in order to jointly drive BSH's success. With 'We LEAD BSH', BSH creates an environment in which everyone can grow and give their best, so that BSH is strong in the market and fulfills BSHs’ purpose of "We improve the quality of life at home". READ MORE ON BSH STORIES ALL BLOG STORIES RELATED TOPICS Company Portrait Social Responsibility Environmental Protection Spotlights GET IN TOUCH WITH BSH Questions or feedback? We’re here to help. Find out who to contact. CONTACT US Follow us on: Stories youtube video LinkedIn ABOUT BSH PRODUCTS & BRANDS INNOVATION SUSTAINABILITY CAREER PRESS HOME APPLIANCES UNDER THE BRANDS ECOSYSTEM BRAND SERVICE BRANDS Legal Notice Data Protection Information Newsroom History of BSH Digital ID Product Safety Report a Vulnerability © 2021 BSH Hausgeräte GmbH A company of the Bosch Group