EN Technology and Durables Experiences, performance and premiumization will drive the future. Home / Products / Technology And Durables Today’s technology and durables buyers are highly informed, discerning, and experience-driven, so it’s no wonder that 65% of consumers believe they are more in control when making purchases. We’ve identified five macro trends that fuel growth today, and that will do so into the future. Performance: How can I ensure I offer the right features to deliver rich experiences? Premiumization: Are my products aspirational? Do they deliver the desired pampering and indulgence consumers seek? Simplification: Are my products delivering convenience? How can I embrace the trend? Borderless Shopping: Is my brand and product portfolio present on every channel? Am I reaching all my target audiences? Innovation: Is my innovation investment working for the business? Do I need to refocus? By understanding and realizing these trends together, we can answer your key business questions to maximize existing trends and emerging opportunities. Let us help you at every stage of the purchase journey so you stand out in this highly competitive market. AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win. Read more gfknewron Predict AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Read more gfknewron Market Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when. Read more gfknewron Consumer The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why. Read more GfK Market Intelligence: Sales Tracking Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels. Read more GfK Key Account Data Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry. Read more GfK Brand Architect Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers. Read more GfK Demand Forecasting Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts Read more SHOW MORE CONTACT US About GfK Quick Links Legal CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2021. All rights reserved