Start About Work Services Thinking Contact Pointseven 中文 IMY A brand new visual identity for the world's oldest Data protection authority Challenge IMY is a Swedish Government Authority. IMY’s role is to uphold the protection of personal data, for example data about health and finances, monitoring that they are handled correctly and do not fall into the wrong hands. IMY is the reborn agency of formerly Swedish Data Protection Authority. They tasked us to create a new visual identity built upon their mission and values. Solution The design is guided by 5 design principles that were formulated from the insight and strategy work. In essence, it builds upon the juxtaposition of their mission. With an authoritative logotype which can create patterns and geometric illustrations combined with a friendly vibrant colour system. We created an identity made to do work seamlessly over any platform or application, by numerous of users. Enough about us. Let’s build something great together. You contact us → We contact You →

Start About Work Services Thinking Contact Pointseven 中文 Sinch communication tools IMAGINE HAVING THE POWER TO REACH EVERY PHONE ON THE PLANET IN SECONDS OR LESS. CLX COMMUNICATIONS DID. BUT WITH MANY BRANDS UNDER ONE ROOF THEY NEEDED AN EQUALLY POWERFUL MAKEOVER. Challenge After a ten year history of success with many acquisitions along the way, CLX Communications called on Seventy to unite all of their companies under a new name, Sinch. And to outfit the new calling with a modern visual identity, unique brand positioning and stellar web presence. No small task, it turns out. Friction Sinch wanted to maintain its strong heritage of collaboration with mobile operators, but at the same time, engage with more digitally-native companies. So our work had to strike that same balance, expressing trust and confidence but also fresh and innovative thinking. On top of that, Sinch’s world of cloud communications, a tricky subject in itself, would require a new suite of graphic elements that could help capture, educate, and engage its audience. SINCH IS THE LAYER THAT ENABLES COMPANIES TO COMMUNICATE WITH THEIR CONSUMERS – WITH TEXT, VOICE, VIDEO AND MORE. THIS LAYER, THE MESSAGE BUBBLE, BECAME A UNIFYING THEME THROUGHOUT THE NEW IDENTITY. Solution We carried out a series of sprints across all project streams, testing prototypes with a variety of stakeholders. After 6 months, Sinch had arrived, supported with a standout brand positioning, flexible and easy-to-use communication platform, and a modern identity and web presence that their customers loved. But more than that, Sinch united its hundreds of employees worldwide, giving them a brand that they could proudly stand behind. Enough about us. Let’s build something great together. You contact us → We contact You →