BOOK A TRIP CONTACT CUSTOMER CARE HomeAbout SASStrategic priorities for a changing market STRATEGIC PRIORITIES FOR A CHANGING MARKET SAS focuses on people who travel frequently to, from and within Scandinavia. We work with our three strategic priorities to achieve a sustainable and profitable business. WIN SCANDINAVIA’S FREQUENT TRAVELERS Improve the customer offering throughout the value chain Discover & Book Pre-travel Travel After travel Further develop sustainable products & services CREATE AN EFFICIENT AND SUSTAINABLE OPERATING MODEL Efforts to increase operational and environmental efficiency Fuel efficient aircraft Increase biofuel use Toward hybrid & fully electric aircraft Continued efforts in digitalization Further progress on operational efficiency SECURE THE RIGHT CAPABILITIES Adapting to an industry in transition Excel in leadership Develop our competence Make SAS an attractive workplace For further information on SAS’ strategy and progress please visit our latest Annual and Sustainability Report https://www.sasgroup.net/investor-relations/financial-reports/annual-reports/ Share Twitter Facebook LinkedIn E-mail Print OUR VISION OUR VISION IS TO MAKE LIFE EASIER FOR SCANDINAVIA’S FREQUENT TRAVELERS SAS - Scandinavian Airlines INSTAGRAM TWITTER YOUTUBE ABOUT SAS This is SAS Strategic priorities for a changing market Business model Fleet Board and management Corporate governance Bolagsstyrning SAS History SUSTAINABILITY SAS view on sustainability SAS Stakeholders Sustainability policies Sustainability related KPI's Flight emission calculator Environmental Management System (ISO 14001) Sustainability reports Initiatives and activities Sustainability contacts INVESTOR RELATIONS Recapitalization plan Rekapitaliseringsplan Shareholder program Financial targets and achievements Financial data Debt and credit rating The share Financial reports Press releases SAS traffic figures Financial presentations Calendar Corporate governance Financial information and reporting Investor relations contacts Subscribe and follow NEWSROOM Press releases SAS Comments Financial reports Imagebank Media contacts Photo permission Sponsorship requests Subscribe and follow CAREER Working at SAS – Leaders and employees in focus Do you fit in? Pilot in SAS Cabin Crew in SAS Elev og lærling i SAS CONTACT Customer contact Media contacts Investor relations contacts Sustainability contacts Supplier information Usage of cookies Terms and conditions for use of SAS website Like us #flysas Follow @SAS Follow us Subscribe to SAS SAS 2020 SAS AB, registration number 556606-8499, SE-195 87 Stockholm, Sweden Book a trip with SAS Contacts | SAS Cargo Usage of cookies Terms and conditions We at SAS use cookies to optimize our websites for your needs. By accepting you consent to cookies being used. If you want to find out more or disable cookies, please click here ACCEPT ALL COOKIES