INTRO ABOUT APPROACH OUR TEAM PORTFOLIO NEWS CONTACT MANHATTAN BEACH, CA, July 20, 2021 – Affiliates of CriticalPoint Capital, LLC (“CriticalPoint Capital” or “CPC”) are pleased to announce its portfolio company Futuredontics (“Futuredontics” or the “Company”), parent of the nation’s leading provider of dental marketing services through Dentistry.com and 1-800-DENTIST, has acquired Lead Smart Inc. (“Lead Smart”). Lead Smart has been providing performance marketing to Futuredontics since 2013, and the transaction extends Futuredontics more vertically and expands its capability set, including bolstering its digital marketing offering to complement its core marketing business. This combination is expected to fuel growth for the platform, which today serves approximately 5% of total dentist offices in the United States. Founded in 2008, Lead Smart Inc. is a leading performance marketing agency that specializes in “Pay Per Call” advertising and acts as a liaison between large advertisers and marketing publishers. Lead Smart leverages SEO, Paid Search, Social Media Marketing and Print Advertising to generate consumer initiated inbound phone calls to their various clients. Lead Smart was recently voted the #1 Pay Per Call Network by industry authority OfferVault. Founded in 1986, Futuredontics specializes in helping dental practices turn consumers into lifelong patients in the rapidly evolving digital world. Independent practitioners, dental practice groups and major dental support organizations nationwide depend on the Company to provide qualified new patient referrals and effective patient engagement solutions, plus access to a library of proprietary educational resources, original research, and exclusive marketing intelligence. These advanced services, along with additional training and support, allow practices to build profitable, long-term relationships with patients. The Company’s suite of products includes: 1-800-DENTIST, dentistry’s top new patient lead program that expertly matches patients to dentist; Dentistry.com, the nation’s largest consumer directory of dental practices; and PatientActivator, dentistry’s low-cost patient communications system. As part of the transaction, Lead Smart founder Matthew Zivkovic has taken the role of CEO of Futuredontics. Mr. Zivkovic’s deep experience in Pay Per Call marketing will be highly valuable to the Company. “By joining forces with Futuredontics, we become the common thread uniting patients with dentists. We hope to embolden dental practices with the tools they need to simplify their operations and scale their ambitions,” commented Mr. Zivkovic. “The demand for performance-based marketing from dental practices is at an all-time high and the 1-800-Dentist brand and business model is unrivaled in this space. 1-800-DENTIST offers dental practices the ability to buy highly screened and qualified dental referrals for a set price. Dental practices can scale their business with a predictable advertising model that is based on putting patients in the chair.” “The acquisition of Lead Smart creates a market-leading dentistry marketing platform,” Brad Holtmeier, Partner at CPC added. “Bringing the capabilities of two long-standing partners officially under one roof better positions Futuredontics to deliver best-in-class marketing services to its clients, providing tangible value in helping dentists grow their practices.” ABOUT CRITICALPOINT CAPITAL Founded in 2012, CriticalPoint Capital is a private investment firm based in Manhattan Beach, CA. The firm is focused on acquiring companies with long-term value creation opportunities and partnering with management teams that can benefit from patient capital and a thoughtful approach to growth. CPC’s portfolio is comprised of investments across a wide variety of industries and the firm looks to grow through additional platform and add-on acquisitions. www.criticalpointcapital.com ABOUT FUTUREDONTICS Founded in 1986, Futuredontics specializes in helping dental practices turn consumers into lifelong patients in the rapidly evolving digital world. Independent practitioners, dental practice groups and major DSOs nationwide depend on us to provide qualified new patient referrals and effective patient engagement solutions, plus access to a library of proprietary educational resources, original research, and exclusive marketing intelligence. These advanced services, along with additional training and support, help practices build profitable, long-term relationships with patients. Our family of products includes: 1-800-DENTIST – dentistry’s #1 new patient lead program – receives over 2 million consumer inquiries a year and expertly matches well-qualified candidates to our members by key factors including location, treatment, schedule, and preferred payment method. We are the only national program offering both an online directory with patient self-appointing and a live 24/7 call center staffed by rigorously trained agents. PatientActivator® – dentistry’s low-cost patient communications system – is a powerful tool for fighting no-shows. Our easy-to-use platform increases production and boosts your practice’s online presence with automated patient appointment reminders and tools for marketing, social media, and online practice reputation management. Dentistry.com – the digital home for dentistry – is the nation’s largest consumer directory of dental practices. 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