Solutions Products Technology Success Stories Resources Blog Search for: My Account Get Started Online marketplace goods.ru drives new customers to their site 39% Share of new customers generated by Criteo’s Similar Audiences campaign among all look-alike campaigns run by goods.ru 4x Lower customer acquisition cost (CAC) 74% Of revenue generated by Criteo attributed to new customers Share on LinkedIn Share on Facebook Share on Twitter Share by e-mail G oods.ru is a true online marketplace, featuring more than two million products from 6,500 sellers on their site. They never compete with their sellers or influence pricing since they don’t buy goods from sellers, nor store them in their warehouses. They also focus their efforts on reaching not just individuals, but entire households, through their diverse product selection and their marketing efforts. With their messaging, they focus on maximum personalization while solving for the needs of their customers. Goods.ru was looking to attract new audiences while also re-engaging existing customers. They partnered with Criteo to focus on consideration-focused campaigns that reach upper-funnel audiences and encourage them along the customer journey. Expanding goods.ru’s customer base In order to find the highest-value audiences for goods.ru, Criteo launched a Similar Audience campaign, which used advanced AI to reach lookalike audiences who closely resemble goods.ru’s current customers. Elena Lisovskaya, goods.ru’s Head of Performance Marketing, says, “We needed a tool that attracts new shoppers and does it efficiently and inexpensively. After monitoring the market, our choice fell on Criteo.” Goods.ru knows it is important to address the entire purchase funnel, rather than solely focusing on performance in order to continuously grow their audiences and their business. Together with Criteo, goods.ru developed an action plan and both teams began their work towards achieving main goals. Yielding positive results in the upper funnel The team at goods.ru was happy with the campaign results. Anna Egorova, Senior Specialist of Performance Marketing, says, ”We saw that the customer acquisition cost (CAC) in the campaign for new shoppers can be four times less than in other tools. Therefore, we continued to work with Similar Audiences.” The goods.ru team also appreciated the professionalism of their Criteo support team as well as the company’s reputation, full-funnel technical solutions, flexible problem solving, and more. Goods.ru will continue to grow their partnership and evolve their strategies in ways that best serve the online marketplace. I love this! EMEA Consumer goods Large Business Consideration Ready to write your own success story with Criteo? Find out what we can do for you. Get Started ⟶ RELATED CONTENT ROWENTA How Rowenta stands out to shoppers with Retail Media by Criteo Read more IMMOWELT Immowelt finds full-funnel success with video and display Read more SFMEBLE Furniture retailer Sfmeble boosts awareness and traffic with video advertising Read more VANDEN BORRE How Vanden Borre created reliable full-funnel experiences for consumers Read more LEROY MERLIN Leroy Merlin earns customer trust through the whole funnel Read more Next Customers & Partners Success Stories Agencies Partners Reseller Program Shopify Plus PrestaShop Resources Reports & Research Blog Webinars Events Developers About Careers Company Investors In the News Corporate Responsibility Diversity, Equity & Inclusion Contact Us Talk To an Expert Join Our Team Opt-Out of Criteo Ads Copyright © Criteo 2021 PRIVACY Privacy Policy CCPA Privacy Policy Website Privacy Policy CCPA Website Privacy Policy Do Not Sell My Personal Information Cookie Management Privacy Guidelines for Clients and Publisher Partners LEGAL Terms and Conditions Legal Mentions Supply Partner Guidelines Advertising Guidelines Supported Platforms POPULAR TOPICS Retargeting Customer Acquisition Customer Targeting App Advertising UK NOTICES UK Modern Slavery Act Tax Strategy