Toggle LET’S GET YOU THERE. The goal of this campaign was to build an emotional connection with consumers and position Sun Life as a trusted partner, empowering them on their journey towards financial, physical and mental health. Sun Life Financial Challenge Approach Execution The backdrop for the campaign was a deep understanding of consumer behaviour. We are living in a heightened reality where financial, physical and mental health are equally top-of-mind. Our idea was based on our need as humans to set goals for ourselves and how Sun Life helps Canadians achieve their unique goals – big and small. 2021 Publicis Canada.

Toggle “THE ICE CREAM TRUCK” The Heart & Stroke Foundation and The Canadian Lung Association have partnered with Publicis to launch a new public awareness campaign taking aim at flavoured vape products, with pointed advertisements that highlight how the products are marketed to children. Heart and Stroke Foundation and The Canadian Lung Association Challenge Approach Execution Vape companies want the world to think vaping is an adult “Smoking cessation” tool. Fine. But are flavours like “Cotton Candy Yum,” or “Peach Jelly Bean” really meant to help adults stop smoking or just meant to get kids to start? With huge increases in vaping among teens and these same kids showing up in Emergency Wards with “never-been-seen-before” lung ailments, we wanted parents to know vape companies were targeting their children. 2021 Publicis Canada.

Toggle LOBSTERFEST HYPER-CONTEXTUAL OLV There’s no lobster party bigger than Lobsterfest at Red Lobster. And with a different dish for every lobster fan, one or two OLVs wasn’t enough. So instead, we made 161 hyper-personalized videos. Red Lobster USA Challenge Approach Execution Red Lobster is the ONLY brand that could bring you Lobsterfest. It’s a 12-week event that encourages guests to dig in to their favorite crustacean in more ways than they can shake a claw at. But lobster fans have lots of other interests too, and make up a wildly diverse slice of America. Hitting them all with the same creative online seemed like a missed opportunity, especially when we know how memorable a message can be when it aligns perfectly with the content our guests care about. 2021 Publicis Canada.

Toggle TIMBITS® CEREAL To launch a new, highly-anticipated cereal into the Canadian market, we leveraged the equity of one of Canada’s most influential brands. Post Consumer Brands Challenge Approach Execution There is a tremendous amount of competition within breakfast cereal, with so many options for consumers to choose from. We needed to find a way to penetrate a cluttered market and grab the attention of consumers who tend to buy their favourite cereals on auto-pilot. 2021 Publicis Canada.