Home Why EMI? Services Licensing Benefits Success Stories Brands We Represent Contact Us The Leader in Corporate Trademark Licensing For the past quarter century, EMI has influenced the global marketplace by consistently creating and developing superior products that have impacted the lives of millions of consumers. Our track record for successful product introductions is based on our time‐tested, disciplined approach and, when combined with powerful corporate trademarks, is a proven formula for success. The power of EMI’s experience and unique licensing strategy can be employed to deliver to your organization extensive benefits and enhance your most valued asset, your corporate brand. For Clients For Licensees Featured Topics Brand Extension Licensing Featured Licenses Transfer Analysis Services Privacy Policy Terms of Use Site Map Corporate Headquarters 858-558-2500

Home Why EMI? Services Licensing Benefits Success Stories Brands We Represent Contact Us Licensing Benefits A Superior Process Yields Superior Results As a partner in licensing, our role is to develop sound, logical, and meaningful licensed businesses that enhance a trademark’s equity without requiring any marketing funds. To support our clients’ corporate brand marketing initiatives, EMI is committed to providing professionally managed and executed licensing programs. EMI leverages its extensive team of professionals to deliver the expertise necessary to build and manage a successful licensing program on our clients’ behalf. Our licensing philosophy and strategic planning processes ensure all of our licensing activities reinforce the brand’s equity, and we carefully position the program to complement your key marketing initiatives with additional marketing impressions and substantial retail sales. Additionally, through licensing, we offer a new product introduction alternative to high‐risk, high‐investment OEM relationships, joint ventures, and internal product development. Our approach allows our clients to: Intensify the positive equity of their mark Enter new markets which complement the trademark’s core business without risking significant capital investment Enhance the legal protection of their trademarks Generate highly profitable royalty revenues Increase the overall pervasiveness of their brands Enhance consumer perception of their corporate trademarks and core businesses Quick Facts EMI’s expertise helps our clients avoid pitfalls many experience in today’s licensing marketplace EMI’s new product introduction success rate exceeds 80% Licensing is the only brand building strategy that actually generates revenue instead of spending it Privacy Policy Terms of Use Site Map Corporate Headquarters 858-558-2500