VULCAN PARK & MUSEUM More than 6,000 new visitors. 01 Challenge When Birmingham’s Vulcan Park & Museum asked us to market its Alabama auto racing exhibit, o2 had to find an approach to attract both racing and non-racing fans. 02 Insight Not everyone is interested in cars and auto races. But everyone is interested in the mindset of individuals who disregard their personal safety in pursuit of a sport they love. 03 Solution Rather than spotlight the items from the actual exhibit, our campaign took a more personal approach. In ads, posters, invitations and social media posts, we shared the insanity of what these racing pioneers experienced in a humorous yet relatable way. 04 Results Visitors from across the state toured the exhibit in record numbers. Not only did the Museum extend the exhibit’s run, its attendance increased by more than 6,000 visitors. TAKE OUR QUIZ Is your brand ambitious? FREE CONSULTATION Take your brand to the next level. 205.949.9494 info@o2ideas.com Minority-owned, NMSDC Certified. Member Worldwide Partners, Inc. Privacy policy. © 2021 o2ideas Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/o2ideas/public_html/wp-includes/functions.php on line 5107

TAKE THE QUIZ Is your brand ambitious? Name Email What company do you admire most? Apple Chick-fil-A Starbucks Your company leads with its: Heart Brain Guts You see spending money on advertising as a: Risk Investment Cost of doing business You see failure as: A learning experience Not an option One step closer to success If your brand were a car, it would be a: Acura Tesla Ferrari It’s more important to: Take charge Take risks Take responsibility If your company died today, what would be the obituary headline? Gone but not forgotten. It lived a good life. There will never be another like it. What animal best represents your brand? Horse Lion Eagle When you see positive news about your competitors, you feel: Jealous Motivated Happy FREE CONSULTATION Take your brand to the next level. 205.949.9494 info@o2ideas.com Minority-owned, NMSDC Certified. Member Worldwide Partners, Inc. Privacy policy. © 2021 o2ideas Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/o2ideas/public_html/wp-includes/functions.php on line 5107

CREATIVE Creativity that takes brands to the next level. FREE CONSULTATION All Automotive Banking Beverage Education Telecom TAKE OUR QUIZ Is your brand ambitious? FREE CONSULTATION Take your brand to the next level. 205.949.9494 info@o2ideas.com Minority-owned, NMSDC Certified. Member Worldwide Partners, Inc. Privacy policy. © 2021 o2ideas Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/o2ideas/public_html/wp-includes/functions.php on line 5107