M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT MIRIAM HASKELL BRAND REFRESH > Associate Creative Director/ Copywriter. In collaboration with Think Studio NYC, the legacy of the MH was given a new identity, logo, tag line, and the launch of new web site. Aside from shopping Bergdorf's or Barney's everyone asks, Is that a real Miriam Haskell? In answer to the inevitable question, the fitting tag line "Yes it is" was born. The woman who flew to Paris to select pearls with Coco Chanel over tea created the legacy that is now collectible costume jewelry. The flagship label needed its own attention after time had been spent on a healthy list of licensed labels. To write about this fashion maven's history, I poured over coffee table books, lingered in the halls of the fashion district office, and watched who are but a few trained jewelry designers hand-bead the still hand-made works of MH. Share ©2021

M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT COKE (RED) BRANDING, DIGITAL, ACTIVATION > Senior Copywriter. Coke (RED) had a mission to usher in the first generation born free of AIDS, with zero deaths by 2015. I worked with ignition, the global experiential agency to craft the manifesto. The world's largest dance party brought hundreds of thousands of teens together to make it happen, along with Tiesto, DeadMau5 and Skrillex. Now 2019, I wanted to know. What happened in 2015? According to Avert.org, global info and education on HIV and AIDS, “By 2015, seven countries in East and Southern Africa had greater than 90% coverage of PMTCT services. This includes South Africa, which is home to 25% of the region’s pregnant women living with HIV. East and Southern Africa has achieved the largest decline in MTCT anywhere in the world, falling from 18% of infants born to mothers living with HIV in 2010 to 6% in 2015—a threefold decrease.” 28. I’m not disillusioned in thinking this site or these words had anything to do with this modicum of hope. I do think I learned something (thanks advertising?). Share ©2021

M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT SOME PUBLISHED POEMS Poet/ Curator of Reading Series. Work has or will appear in Berkeley Poetry Review, elimae, Poetry International, The Cultural Society, Literary Mama, Scapegoat Review and others. I founded and curated the Datum:Earth Reading Series after earning my MFA in Poetry, introducing poets & writers to the Monadnock region of New England. Check out www.datumearth.blogspot.com for details, bios, and the occasional cool poster. Share ©2021