All About Mars Heading History in the Making For more than five generations, Mars has evolved to create products and services that people (and their pets) love. Our storied history began in a kitchen when two men discovered their passion for food and created beloved confections that stood the test of time. However, in the more than 100 years since, we’ve set our sights on also making a better life for people and pets alike. We're powered by science and the desire to be bold in order to create a better world for us all, today. As a family-owned, global business, we have the unique ability to have a big impact on the world. This also bestows us with the responsibility to make sure we do right by the many communities where we work and live — for the next hundred years and beyond. Mars is, and always has been, a principles-led business. While we are proud of our past, we have our sights on the future. Everything we do is with a vision to contribute positively to the people and places that our business touches. And it’s not just all talk — we take action. Not only do we endeavor to help create and discover solutions for climate change, we are working toward making scientific leaps in pet nutrition and behavior, as well as finding new and innovative ways to feed the world. We are committed to being a leader who discovers and drives solutions to challenges that impact the world. It’s a bold purpose, but our principles are backed by our actions. We have been in the business of diverse innovation for a long time, and we are confident that our work today will create the world we want tomorrow. 1880 1883 Mars Mars Founder Is Born Frank C. Mars is born in Glenwood, Pope County, Minnesota. As a young boy he contracts polio, which prevents him from being able to walk to school. His mother, Elva, teaches him his lessons in their kitchen and also teaches him how to hand-dip chocolate. 1890 1891 Mars Wrigley William Wrigley Jr. Arrives in Chicago and Begins Sales Career William Wrigley Jr. comes to Chicago in the spring of 1891. He is 29 years old, has $32 in his pocket and a great talent for sales. He starts out in the baking powder business, and one day Mr. Wrigley gets the idea to offer merchants free chewing gum with each can of baking powder. The rest is history. 1893 Mars Wrigley Juicy Fruit and Spearmint Chewing Gums Debut Juicy Fruit®, the oldest brand in the Wrigley family, was launched just a few months ahead of Wrigley’s Spearmint. Today, Juicy Fruit is the No. 1 fruit gum brand in the United States. 1900 1902 Mars Frank C. Mars Marries Frank C. Mars marries Ethel G. Kissack, a school teacher, in Minnesota. He has been selling Taylor’s Molasses Chips in Minnesota since he was 19. 1904 Mars Forrest E. Mars, Sr. Is Born Forrest Edward Mars, Sr., is born in Wadena, Minnesota 1910 1911 Mars Mars Founder Creates and Sells Butter Cream Candy Frank C. Mars starts making and selling butter cream candy from his kitchen in Tacoma, Washington. 1914 Mars Wrigley Doublemint® introduced The gum is originally advertised as having “Double Value” with "Double Strength Peppermint Flavor, Double Wrapped — Always Fresh and Clean.” 1920 1920 Mars Mars Founder Begins First Candy Business Frank C. Mars relocates to Minneapolis and finds room to grow. He starts a basket candies business, The Nougat House. It produces Patricia Chocolates, named after Frank and Veronica’s (Frank’s second wife) daughter. 1920 Mars Wrigley Iconic Chicago Skyscraper Rises on Michigan Avenue Construction begins on the historic Wrigley Building. A symbol of Chicago featured in countless articles, books, films and television programs, the historic Wrigley Building and its distinctive towers are an architectural favorite among Chicago's residents and visitors. 1922 Mars Wrigley Business Grows to Include New MAR-O-BAR Candy Frank introduces the MAR-O-BAR® to his candy range. Known as the MAR-O-BAR Company, Minneapolis, the company is doing business of less than $100,000 per year. Unfortunately, the MAR-O-BAR proves too delicate to stand up well under transportation. 1923 Mars Wrigley Father and Son Collaborate and Launch New Candy Bar MILKY WAY® Bar introduced. After getting the idea for a “malted milk in a candy bar” from a discussion with his son Forrest Sr., Frank creates the Milky Way bar in 1923. Its success leads to the hiring of a full-time sales staff. 1929 Mars Mars Moves to Chicago Mars relocates and opens a full-production plant in Chicago. Close to 200 Associates move with Mars. With a more centralized location and railroad access, business booms. This is also the year Frank’s only son, Forrest E. Mars, Sr., officially enters the family business. 1930 1930 Mars Wrigley Mars Brings an Iconic Candy Bar to Market The SNICKERS® brand is launched. 1932 Mars Wrigley Americans Find 3 Musketeers® in Stores 3 MUSKETEERS® was introduced to the U.S. market to great success. 1932 Mars Forrest E. Mars Sr. Moves to UK In 1932, Forrest E. Mars, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” — this objective serves as the foundation of Mars, Incorporated, today. 1934 Mars Mars Founder Dies On April 8, Frank C. Mars dies. 1935 Mars Petcare Mars Adds First Petcare Business to Growing Portfolio Mars enters the Petcare business by acquiring U.K.-based Chappell Brothers, Ltd., makers of CHAPPIE® canned dog food. 1936 Mars Wrigley Longstanding Favorite Chocolate Candy Debuts MALTESERS® chocolate balls introduced in Europe. 1939 Mars Petcare Pet Products Expand With Cat Food Cat food, KITEKAT®, is first advertised in the U.K. 1939 Mars Wrigley Tying Candy to a Quiz Show Mars experiments with the new advertising medium by sponsoring a local radio quiz show, Dr. IQ. The Mars Chicago plant temporarily manufactured a bar of the same name, an early example of tying product to advertising. 1939 Mars Wrigley Doublemint Twins Debut The Doublemint® twins have been part of one of the most successful and long-lasting advertising campaigns ever created. The distinctive billboard campaigns created in the late 1930s by Wrigley art director Otis Shepard fixed the Doublemint twins concept in the American imagination. 1940 1940 Mars Wrigley Laying the Foundation for M&M’S® Forrest E. Mars, Sr. returns to the United States and establishes M&M Limited in Newark, New Jersey. 1941 Mars Wrigley The Life of the Lentils Begins The first M&M’S® Plain Chocolate Candies are made for the U.S. Military. 1942 Mars Food Rice Marks a New Mars Market Mars enters the rice category and opens the first commercial rice parboiling plant in Houston, Texas, entering the food business. The company becomes known as Uncle Ben’s, Incorporated, in 1959. 1944 Unity With the Troops Unity With the Troops During World War II, Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. Rather than compromise the high quality that people expected, the company took Wrigley's Spearmint®, Doublemint® and Juicy Fruit® off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. 1945 Mars Wrigley M&M’S® Makes Its Big Move The M&M’S® brand is launched to the general public and grows to become a $1 billion global brand. 1950 1950 Mars Wrigley A Stamp of Authenticity The first Ms are printed on M&M’S® plain chocolate candies. To ensure consumers get the “real thing,” the slogan “Look for the M on every piece” is created. 1954 Mars Petcare A New Food for Dogs in the UK PAL® food for dogs is launched in the U.K. under the name MEET®. This is changed to PAL® in 1959. 1955 Mars Drinks Drinks on Demand Expand the Business Vendepac was established in Slough, England. This extended Mars into the confectionery vending business. They began installing vending machines in industrial and commercial sites. Eventually Vendepac was renamed Four Square, and subsequently, Mars Drinks. 1958 Mars Wrigley M&M’S® Drive Company Growth The success of M&M’S® plain chocolate candies leads to the opening of a new plant in Hackettstown, New Jersey. 1958 Mars Petcare A New Brand for Cats in the UK WHISKAS® Brand cat food was introduced in the U.K. 1959 Mars Corporate Headquarters Relocate Forrest E. Mars, Sr. moved the corporate office of Mars, Incorporated, from Newark, New Jersey, to Washington, D.C. 1960 1960 Mars Wrigley New Slogan Differentiates Mars Bars The advertising slogan, “A Mars a day helps you work, rest and play” is first used in the U.K. 1960 Mars Petcare New UK Dog Food Brand Debuts CHUM® dog food is launched in the U.K. 1960 Mars Wrigley Doublemint Twins Take Center Joan and Jane Boyd were the first Doublemint® Twins to appear on television, starring in commercials for four years until their retirement in 1964. 1962 Mars Manufacturing Operations Expand in The Netherlands, UK Forrest E. Mars, Jr. builds and manages the first confectionery plant in Veghel, the Netherlands. Mars Foods segment began manufacturing products in Kings Lynn, England, and marketing campaigns for pet food and other segments began in France and Sweden. 1964 Mars Wrigley Mars Establishes High-Quality, Local Source of Peanuts Mars, Incorporated, builds a site called Peanut Craftsmen in the heart of Albany, Georgia’s peanut belt to ensure a reliable source of high-quality nuts for SNICKERS® candy bars and M&M’S® peanut chocolate candies in the U.S. 1965 Mars Petcare Pet Research Center Opens The Waltham Centre for Pet Nutrition is established in the U.K. to research the dietary needs and preferences of pets, helping to improve pet nutrition and health. 1967 Mars Petcare Australia Plant Begins Pet Food Production Pet food manufacturing began at Uncle Ben's of Australia in Wodonga, Australia. 1968 Mars Petcare Mars Expands Pet Food Business into U.S. Market Mars acquires Kal Kan Foods in Los Angeles, California, and begins its association with American dogs, cats and their owners. 1969 Mars Pioneering Leader Retires Forrest E. Mars, Sr. retires. 1970 1972 Mars Petcare Kal Kan Production Begins at New Ohio Facility Kal Kan began production at a new site in Columbus, Ohio, a central location for growth in the midwestern and eastern U.S. markets. 1974 Mars Wrigley Bar Code Technology Begins with Juicy Fruit® Gum In June 1974, a pack of Wrigley's Juicy Fruit® gum was the first product to be scanned with a bar code. This heralded a new era of automation in supermarket shopping. Since that first pack of gum, black and white bar codes, now well-known, have helped track the sales of billions of items. 1977 Mars Food First European UNCLE BEN’S® Rice Mill Opens The first European rice mill for UNCLE BEN’S® products was built in Olen, Belgium. In the same year the product launches in Brazil. 1980 1981 Mars Wrigley Skittles Starts Manufacturing in U.S. Skittles began manufacturing in the U.S. Originally produced in the U.K., Skittles was first imported to the U.S. in 1974. In 2009, Skittles was transferred to Wrigley. 1982 Mars Mars Opens Cocoa Research Center The Mars Center for Cocoa Science opens in Bahia, Brazil, with the goal of developing more sustainable cocoa varieties and farming techniques to improve the lives of cocoa farmers and ensure future cocoa supplies. 1982 Mars Food Ready-to-Heat Rice Ready for Market The first canned Ready to Heat rice for UNCLE BEN’S® begins production in Kings Lynn, England. 1983 Mars Mars Prints ‘The Five Principles’ Mars publishes its first booklet on The Five Principles, which is distributed globally across the corporation. 1984 Mars Wrigley Iconic Mars Brands Join Olympic Lineup M&M’S® plain and peanut chocolate candies and SNICKERS® candy bar are announced as the “Official Snack Foods of the Olympic Games.” 1984 Mars Mars Relocates to McLean, Virginia The corporate office of Mars, Incorporated, moves into a custom-built, self-owned office space in McLean, Virginia. 1984 Mars Wrigley Mars Launches First Sugar-Free Gum Wrigley introduces Extra®, its first sugar-free gum in the United States. 1985 Mars Food Mars Adds Pasta to Its Food Portfolio Pasta offerings, including spaghetti, tortellini and ravioli, launch in Australia under the name ALORA®, later rebranded as Dolmio in Europe in 1986. 1986 Mars Wrigley DoveBar Joins Product Lineup at Mars Mars enters the frozen snack business through the acquisition of DoveBar International in the U.S. 1989 Mars Wrigley Wrigley Creates Oral Health Program The Wrigley Oral Healthcare Program is established. The Wrigley Oral Healthcare Program partners with dental professionals worldwide, helping them improve their patients' oral health through one additional simple and enjoyable step: chewing sugar-free gum for 20 minutes after eating and drinking. 1989 Mars Petcare Cesar Officially Launches CESAR® brand launches to the delight of hungry dogs across the world. 1981 Mars Wrigley Astronauts Choose M&M’S® for Shuttle Mission Mars becomes the first candy in space when M&M’S® chocolate candies are chosen by the first space shuttle astronauts to be included in their food supply. 1990 1990 Mars Wrigley Mars Bar® and M&M’S® Join the World Cup Squad The MARS® candy bar and M&M’S® chocolate candies are announced as official sponsors of the football World Cup in Italy. 1991 Mars Wrigley 4 Mars Brands Available in CIS More than 23 tons of SNICKERS®, MILKY WAY®, MARS® and RAIDER® candy bars go on sale for the first time in the Commonwealth of Independent States (CIS). 1992 Mars Mars Serves as Single Sponsor for the Olympic Games Mars, Incorporated, becomes the single worldwide food sponsor of the 1992 Olympic Games. 1993 Mars Wrigley Mars Opens First Facility in China Mars China opens its first manufacturing facility in Beijing, China, manufacturing DOVE® brand chocolate with fruit and nuts. 1994 Mars Petcare Mars Purchases First Shares in Banfield® Pet Hospital Mars invests in its first shares of Banfield® Pet Hospital. 1995 Mars Petcare Pet Food Available in Russia A whole new nation of pet lovers and their pets benefit from PEDIGREE® dog food followed by WHISKAS® cat food as Mars pet food moves into Russia. 1995 Mars Scientists Publish Cocoa Flavanol Research Mars, Incorporated scientists publish their first paper on COCOA Flavanol measurement. 1995 Mars Wrigley Empire State Building Unveils New Blue M&M’S® Arrival Over 11 million M&M’S fans voiced their choice — and a solid majority backed blue. The new hue edged out pink and purple to replace the tan M&M’S Chocolate Candies in the U.S. To honor this momentous occasion, the lights at the iconic Empire State Building in New York City heralded BLUE’s arrival. 1995 Mars Food Salsa Debuts in UK A range of UNCLE BEN’S® salsa dips launches in the U.K. as a new food factory opens in the Netherlands 1995 Mars Petcare Two Brands of Pet Food Available in China PEDIGREE® dog food followed by WHISKAS® cat food are introduced to pet lovers in China, as production commences in Huairou. 1998 Mars Food Mars Finds Organic Food Opportunity With Acquisition Mars enters the organic food business with the purchase of Seeds of Change 1999 Mars Creative and Innovative Business Leader Dies Forrest E. Mars, Sr. dies at the age of 96 in Miami, Florida. 2000 2000 Mars Wrigley M&M’S® Kicks Off Y2K M&M’S® chocolate candies become “The Official Candy of the New Millennium.” MM is the Roman numeral for 2000 2000 Mars Food Mars Buys French Food Company Mars buys EBLY®, a manufacturer of wheat-based products in France 2001 Mars Wrigley Popular Gum Brand Enters U.S. Market Already a top-selling brand across Europe, the launch of Orbit® gum in the U.S. was a huge success. 2002 Mars Petcare Royal Canin® Joins Pet Food Portfolio Mars expands its pet business with the acquisition of ROYAL CANIN®, a French pet food company. 2005 Mars Launch of Global Health and Life Sciences Business Mars Symbioscience launches as an incubator of health business ideas and focuses on plantcare, dog genetics and cocoa flavanols. 2005 Mars Wrigley Iconic Confectionary Brands Join Portfolio In June 2005, Wrigley added the Altoids®, Life Savers®, Creme Savers® and Sugus® brands to its expanding portfolio of confectionery products. 2006 Mars Wrigley Mars Creates Heritage Line of Chocolate Fashioned off an ingredient list from 1750, American Heritage Chocolate is an authentically historic chocolate made from ingredients available in the 18th century. It’s sold exclusively at fine gift shops at historic sites, museums, historic inns in the U.S., Canada and online 2006 Mars Petcare GREENIES™ Joins Product Lineup Mars adds GREENIES™ to its portfolio. 2007 Mars Petcare Mars Launches Canine DNA Test Mars Veterinary launches first WISDOM PANEL ® HEALTH canine DNA tests. 2007 Mars Petcare Mars Acquires Natural Pet Food Company Mars enters the natural pet food segment with the acquisition of Nutro Products, Inc. 2007 Mars Petcare Mars Purchases Stake in Banfield® Pet Hospital Mars acquires ownership stake in Banfield® Pet Hospital. 2007 Mars Mars Leads Effort to Stop Advertising to Children Mars establishes the Mars Marketing Code and becomes the first food company to voluntarily stop advertising food and snack products to children under 12 years of age. 2007 Mars Wrigley Wrigley Sells First Envelope Package for Gum 5® Gum makes its U.S. debut. The gum is sold in a slick 15-stick envelope package, a first for the gum category. 2007 Mars Wrigley ADA Awards Sugar-Free Chewing Gum Seal of Acceptance The American Dental Association awarded its Seal of Acceptance to chewing gum for the first time, recognizing sugar-free Orbit®, Extra® and Eclipse® as beneficial to oral health. Today, the FDI World Dental Federation and approximately 20 national dental associations worldwide recognize the oral care benefits of chewing sugar-free gum. 2008 Mars Wrigley Mars Joins Movement for Sustainable Cocoa Mars joins UTZ CERTIFIED “Good Inside Cocoa Program” to create global certification standards for sustainably grown cocoa in West Africa. 2008 Mars Wrigley Mars Acquires Largest Chewing Gum Company Mars becomes the world’s leading gum manufacturer with the acquisition of the William Wrigley, Jr. Company. 2009 Mars Petcare Mars Unveils First LEED-Certified Petfood Facility in Arkansas Mars Petcare opens the doors to the first LEED Certified pet food manufacturing facility in the world. 2009 Mars Mars Prioritizes Sustainable Cocoa Farming Mars is the first global chocolate company to commit to fundamentally changing the way sustainable cocoa farming practices are advanced by aiming to certify its entire cocoa supply as being produced in a sustainable manner by 2020. 2009 Mars Prominent Nutrition Information Appears on All Packaging Mars is the first confectionery company to launch front-of-pack nutrition labeling globally. 2009 Mars Mars Announces Sustainability Commitments Mars announces its commitment to make its operations Sustainable in a Generation (zero carbon, water and waste impact from its operations by 2040). 2010 2010 Mars Mars Makes Strong Commitment to Sustainable Sourcing Mars commits to source 100 percent of its palm oil from certified sources by 2015, and 100 percent of fish and seafood products from sustainable sources by 2020. 2010 Mars Mars Publishes Early Cocoa Genome Sequencing Results Mars shares preliminary results of its efforts to sequence the cocoa genome to help develop cocoa varieties that are higher yielding, more robust and resistant to drought and disease, which will help cocoa farmers earn a better living. 2010 Mars Food Mars Introduces Snack Squares in U.S. GoodnessKNOWS®, luscious snack squares in three flavors, launched in the U.S. 2014 Mars Water Processing Plant Opens Mars in Veghel, the Netherlands, opens first anaerobic Methane Wastewater treatment on the European continent which processes water up to 99 percent pure. 2014 Mars Wrigley Mars Opens First U.S. Chocolate Plant in 35 Years Mars Chocolate opens its first U.S. manufacturing site in 35 years in Topeka, Kansas. 2014 Mars Wind Farm Opens in Texas Mars opens a wind farm the size of Paris in Lamesa, Texas. The wind farm is estimated to produce enough power to power all Mars U.S. sites. 2014 Mars Petcare Mars Acquires 3 Popular Pet Food Brands Mars acquires IAMS, Ekanuba and Natura brands in North America, Latin America and other selected countries. 2014 Mars Mars Opens First Factory in Saudi Arabia Mars Saudi Arabia opens its first chocolate factory at King Abdullah Economic City in Rabigh and is the first factory to meet LEED Gold Standard in Saudi Arabia. 2015 Mars Food Safety Standards Research Center Opens Mars Global Food Safety Center opens in Huairou, China, a first-of-its-kind facility for precompetitive research, training and collaboration that aims to raise global food safety standards. 2015 Mars Wrigley Australian Production Site Reaches Zero-Waste Milestone Mars Chocolate Australia became the final Mars chocolate production site to reach the 2015 Sustainable in a Generation zero landfill waste milestone. 2015 Mars Symbioscience COCOAVIA™ expands to the UK and Ireland Mars’ Cocoapro®-processed cocoa extract approved as a novel food ingredient in the EU, enabling the launch of COCOAVIA™ capsules in the U.K. and Ireland in early 2017. 2015 Mars Petcare Mars Adds BLUEPEARL®, PET PARTNERS™ to Veterinary Services Business Mars Petcare expands high-quality veterinary care with acquisition of BLUEPEARL® and PET PARTNERS™. 2016 Mars Wrigley M&M'S® Turns 75 Mars celebrates the 75th anniversary of its iconic brand M&M'S® 2016 Mars Petcare WHISTLE® Joins Mars Family Mars adds WHISTLE®, producers of smart dog collars with GPS trackers, to the Mars Petcare family. 2016 Mars New Wind Farm Opens in Scotland New Moy wind farm in Scotland will power the equivalent of all Mars U.K. factories and offices as Mars Takes Another Step on the “Path to Zero” Greenhouse Gas Emissions from operations. 2016 Mars Visionary Mars Leader Dies Forrest E. Mars, Jr., businessman and philanthropist, passes away at 84. 2016 Mars Wrigley Mars Reveals New Segment for Confectionery Mars announces it will combine Chocolate and Wrigley segments to create Mars Wrigley. 2016 Mars Wrigley Turin Chocolate Brands Join Mars Portfolio Mars acquires Turin Chocolates in Mexico with iconic brands Conejos, Exoticas, Huevitos, Cerezas and Turin Specialty Chocolates. 2017 Mars Mars Launches All-Encompassing Sustainability Plan Mars unveils its “Sustainable in a Generation Plan” and commits to invest $1 billion to tackle urgent threats facing our business and the society we operate in —– threats like climate change, poverty in our value chain and a scarcity of resources. 2017 Mars Mars Announces Plan to Address Smallholder Farmer Income Issues Mars launches Farmer Income Lab to tackle issue of smallholder farmer income. 2017 Mars Petcare Mars Rolls Out CRAVE™ Globally Mars Petcare launches CRAVE™, a dog and cat food brand crafted from high-quality animal protein and no grains. 2017 Mars Petcare VCA® Joins Mars Petcare Roster of Companies Mars Completes Acquisition of VCA Inc. VCA® becomes part of Mars Petcare. 2017 Mars Mars Edge is Created Mars creates new business segment focused on human health and wellness through targeted nutrition. 2017 Mars Food Mars Adds Tasty Bite® to Its Product List Mars Food gains majority stake in Tasty Bite® under Preferred Brands International acquisition. 2017 Mars Wrigley Mars Acquires Stake in KIND® Mars acquires minority stake in the snack bar company KIND®. 2017 Mars Wrigley Mars Wrigley Foundation Celebrates 30 Years of Giving Since it was established in 1987, the Mars Wrigley Foundation has impacted millions of people around the world and awarded more than $70 million (USD). Its mission is to improve the health of people and our planet through initiatives focused on oral health, environmental stewardship and local needs that ensure healthy communities. 2017 Mars Launch of AdvanceMint™ (known as Shubh Mint™ in India) Mars Wrigley launches AdvanceMint™ (Shubh Mint™) to boost income and climate resiliency for mint farmers. 2018 Mars Petcare Genoscoper Laboratories Acquired by Mars Petcare Mars Petcare acquires Genoscoper Laboratories to accelerate innovation in pet genetics and healthcare. 2018 Mars Petcare The Companion Fund Launches Mars Petcare starts a venture fund called The Companion Fund to back pet -technology, products and services. 2018 Mars Petcare Linnaeus Joins Mars Petcare Linnaeus, a leading U.K. provider of Veterinary Services joins the Mars Petcare portfolio. 2018 Mars Petcare Mars Petcare Acquires AniCura Mars Petcare completes the acquisition of AniCura animal hospitals and clinics. 2018 Mars Edge GOMO™ A Nutritious Product Launches in India Mars Edge and the Tata Trusts partner to help address nutritional gaps and launch GOMO™ Dal Crunchies to help close nutritional gaps of 6-18 year olds in India. 2018 Mars Lion’s Share Fund Mars signs on as founding partner of the United Nation’s Development Programme’s “Lion’s Share Fund” to tackle crisis in wildlife conservation and animal welfare. 2018 Mars Cocoa for Generations Mars launches new Cocoa for Generations plan, intending to lead the way and invite the cocoa sector to partner in a new approach to increase farmer income, help safeguard children and forests today, and create a pathway for cocoa farmers, their families and communities to thrive. 2018 Mars Drinks Mars Sells Drinks Business Mars sells Drinks Business to Lavazza. 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