about us our services our work our blog careers contact us SERVICES & PROCESS Innovative health care and technology companies have challenging digital design and marketing problems that we’ve been helping to solve for over 20 years. It’s what we do, we love doing it, and we can do it for you! our services We get digital done. From strategizing and envisioning your entire digital ecosystem, to executing on growth-generating digital campaigns, with beautiful user experience design and solid development in between. DESIGN Website design User experience design Graphic design - collateral, trade shows Animated video production Infographics & Illustrations Branding - logo design, style guides DEVELOPMENT Custom web development Enterprise WordPress development WordPress plugin development Mobile app development Third party integration Accessibility code modifications MARKETING & SEO Social media management Search engine optimization (SEO) Email marketing Custom analytic dashboards Google Ads management Copywriting our process Our proven process has successfully guided digital experience projects of every scale and scope. Strategic, creative, and technology phases are seamlessly connected through constant collaboration. PLAN We begin with meticulous, collaborative planning to define project success and plot the most efficient and effective course to get there. We ask, listen and learn from stakeholders and end customers alike, and gain deeper understanding through user research and testing. We structure content, study analytics, and identify key functionality, resulting in clear priorities and a detailed blueprint for design and development. DESIGN With a clear, detailed plan in place, we continue to bring the user experience to life with creative and design. Content strategies and information architecture become wireframes and interface designs. Branding guidelines and creative briefs become impactful imagery and messaging. Complex product details and corporate data become easy to find and understand. Every pixel has a purpose on our digital canvas. BUILD Development planning begins from the project start, but coding only begins when the strategy, design and content are well-architected. Upon that solid foundation, we begin to build the site or application, flexibly leveraging the right techniques, technologies and platforms for the user experience. Our coding harmoniously coexists with our creative process, ensuring user-centered designs become user-friendly interactions. MANAGE Our management phase spans the entire project from planning to launch and beyond, to the next major iteration or release. Pre-launch, our project managers maintain communications, facilitate collaboration and frequently monitor expectations, quality and deliverables. Post-launch, we provide a range of services to help you nurture, promote and continuously improve the product, from governance and analytics to social media and digital marketing. contact us elexicon 38 Fulton Street West Suite 307 Grand Rapids, Michigan 49503 616.538.8747 follow Facebook Twitter LinkedIn RSS Have a digital project and need an agency to make it happen? Let’s see if we’re the right fit! Fill out the form below and select “Potential Project” in the Subject dropdown to get started. Name Email Company Subject Select a subject Potential Project Send an RFP Just a note Submit a Resume Message Map Satellite Keyboard shortcuts Map data ©2021 Google 200 m Terms of Use Report a map error © 2021 Elexicon, Inc. home about us our work our blog contact us