Welcome • Mission Statement • Reasons to Use • Contact • About The Newman Group EST.1977 Thank you for your interest in The Newman Group. We specialize in conducting all forms of qualitative research on communication issues, product development and design, and strategic planning for traditional and e-commerce companies. The target for these efforts includes both the consumer and the B2B segment. We are based in Burlingame, CA only 10 minutes from the San Francisco airport, and travel nation-wide. As a marketing research company for over 30 years we have seen many changes in our industry. With the formation of The Newman Group, Ltd. in 1977, we developed a corporate goal: to translate consumer responses into actionable marketing recommendations for our clients. WELCOME The Newman Group, Ltd.’s Goal: “We translate consumer responses into actionable marketing recommendations.” Contact Information COMPANY The Newman Group, Ltd. CONTACT Jan Newman, President LOCATION Burlingame, CA PHONE 650 579-5590 E-MAIL newgrp@aol.com Methodologies Offered •Traditional focus groups •Online bulletin boards •Online focus groups •Joint spouse focus groups •Joint parent and children focus groups •Children only focus groups •Teen only focus groups •Dyad •Triads •Mini groups •One-on-ones •FocusTrack® studies (qualitative panels) •In-home interviews (ethnographies) •Common Ground Forums through the Kettering Foundation • Meeting facilitations/SWOT analysis Segments Provided •Adult consumers •Children •Teens •Business-to-business (B2B) •Executive and professional •Employee Qualitative Research in Today’s World