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Europe Get in touch Search Omotenashi thinking Category: Connect Automotive Mobile and Web Development Lexus wanted a website that would make it stand out from competitors and position the car manufacturer as a global luxury lifestyle brand. This service-led site would be driven by user-centric ‘Omotenashi principles’ where people felt welcome and enjoyed a great experience. Genuinely cross-platform, it would provide content propositions which extended to other channels to create a seamless story. Finally, it had to focus on conversion with effectively optimised journeys – in short, sell more cars. Learn more This person knows everything about this case study. How can we make it happen for your business? Get in touch Careers Want to be a part of building a world that works better? Apply to one of our open roles. Culture and benefits Diversity and inclusion Social responsibility Related information Disclaimer Give us your feedback Investors Opens in new window Terms & conditions Policies Carbon reduction plan Cookie policy Modern slavery act 2015 Privacy Policy Opens in new window Opens in new window Opens in new window Opens in new window © 2021 Kin and Carta Plc. All rights reserved. Cookie Preferences We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Read our Cookie Policy Manage Preferences Accept All Cookies