.st0{fill:#464F56;} d&f via Persicetana Vecchia, 28 - 40132 Bologna - Italy tel. +39 051 6414705 infodef@def.it ufficio.stampa@def.it CODICE ETICO HOME ABOUT SCUOLA E SPORT SHOPPER ACTIVATION CASE HISTORY CLIENTI NEWS CONTATTI PRIVACY POLICY COOKIE POLICY INFORMATIVE PRIVACY d&f srl - P.I/C.F 02194460362 - Registro imprese Bologna n. 02194460362 - REA BO-424660 - Capitale sociale Euro 41.600,00 i.v.- Copyright ®2020 d&f

.st0{fill:#464F56;} INFORMATIVE PRIVACY INFORMATIVA CLIENTI INFORMATIVA POTENZIALI CLIENTI INFORMATIVA FORNITORI d&f via Persicetana Vecchia, 28 - 40132 Bologna - Italy tel. +39 051 6414705 infodef@def.it ufficio.stampa@def.it CODICE ETICO HOME ABOUT SCUOLA E SPORT SHOPPER ACTIVATION CASE HISTORY CLIENTI NEWS CONTATTI PRIVACY POLICY COOKIE POLICY INFORMATIVE PRIVACY d&f srl - P.I/C.F 02194460362 - Registro imprese Bologna n. 02194460362 - REA BO-424660 - Capitale sociale Euro 41.600,00 i.v.- Copyright ®2020 d&f

.st0{fill:#ffffff;} Ferrarelle School activation Target Conceive an activation with very high newsworthiness to reach families and broaden the word of mouth launched by Ferrarelle's IMPACT -1 communication campaign. Strategy To communicate the IMPACT -1 philosophy to families, we choose school: a channel that has made Ferrarelle's commitment to the planet even more authoritative and the desire to raise awareness among the new generations even more concrete. Relationship, sharing of values, school-family dialogue, become functional to the word of mouth of the brand, generating a platform for dialogue on issues closely aligned with the educational objectives of the school. The pillars of the project A word of mouth of great impact Imparare a prendersi cura del Pianeta e poi, raccontarlo agli altri. Così l’impegno virtuoso iniziato dal brand ha coinvolto migliaia di famiglie, grazie alla meccanica ingaggiante che premiava le scuole più attive nel passaparola a favore dell’ambiente. d&f via Persicetana Vecchia, 28 - 40132 Bologna - Italy tel. +39 051 6414705 infodef@def.it ufficio.stampa@def.it CODICE ETICO HOME ABOUT SCUOLA E SPORT SHOPPER ACTIVATION CASE HISTORY CLIENTI NEWS CONTATTI PRIVACY POLICY COOKIE POLICY INFORMATIVE PRIVACY d&f srl - P.I/C.F 02194460362 - Registro imprese Bologna n. 02194460362 - REA BO-424660 - Capitale sociale Euro 41.600,00 i.v.- Copyright ®2020 d&f