Who we are Services Blog Clients Contacts Login About us / Innovation and startup, green sensibility travels on the web AdnKronos.com Innovation and startup, green sensibility travels on the web The data of the Green Conversation research, carried out by Mimesi in collaboration with Talent Garden Many Italian startups engaged on the environmental front are able to drive the social debate by involving and thrilling the network with solutions and ideas useful for safeguarding the Planet. And 'what emerges from the research Green Conversation , built by Mimesis (Group DBInformation ) in collaboration with Talent Garden , that for a period of about six months (from April to September 2019) has been monitoring the world social / web / blog / forum to steal the topics that involved users and the green proposals that aroused the greatest interest. "Sustainability for Talent Garden is an area where innovation is at the service of people and their way of life in a green key necessary today for the survival of the planet - says Lorenzo Maternini, Vice President Global Sales & Country Manager Italy Talent Garden - In our Campus both in Italy and in Europe we have many realities that are moving in this direction because the issue is a shared urgency and we believe that digital innovation is a fundamental lever for developing solutions ". For Marina Bonomi, managing director of Mimesi , "the nature of the service we offer to companies requires constant monitoring of current issues on all media and has allowed us to develop a certain sensitivity in selecting the most relevant trends". The data from the Business Register show that there are 10,075 innovative startups in Italy. Although there is no precise cataloging (the concept of 'green' is broad and not entirely unique) it emerges that there are 1,475 startups in this area. Research, through the Mimesi platform 360, examined the web, social media, blogs, web news sites in Italian, noting about 7 thousand mentions on startups that deal with projects for the environment. The analysis of the 100 most attractive posts, selected through the engagement meter (the set of interactions and actions generated - like, comments, shares, mentions, retweets, replies, favorites, views - from each post on Facebook, Twitter, Instagram, YouTube) showed that 90% of the sample is made up of posts describing a startup project. 79% of the posts analyzed cite Italian startups, which obtain 42.69% of the engagement share, on the podium together with projects from the United States, Sweden and the United Arab Emirates. The most discussed topics? Eco-sustainability, climate and lifestyles. From the analysis it emerges that the macro-themes with the greatest participation were: cleaning of seas, rivers and lakes (with 29,180 interactions equal to an engagement share of 27.78%); climate change (15,170 interactions, 14.44% engagement share) driven by fridays for futures; recycling (13,750 interactions, 13.09% engagement share) which involves more and more citizens, institutions and companies; air quality (13,410 interactions, 12.76% engagement share) theme felt particularly in large urban centers. One of the startup projects mentioned in the 100 posts is the award-winning Natede, produced in Italy by Vitesy (Vitesy.com), the Laboratori Fabrici brand dedicated to air treatment. The Green Conversation research, carried out by 44%) driven by fridays for futures; recycling (13,750 interactions, 13.09% engagement share) which involves more and more citizens, institutions and companies; air quality (13,410 interactions, 12.76% engagement share) theme felt particularly in large urban centers. One of the startup projects mentioned in the 100 posts is the award-winning Natede, produced in Italy by Vitesy (Vitesy.com), the Laboratori Fabrici brand dedicated to air treatment. The Green Conversation research, carried out by 44%) driven by fridays for futures; recycling (13,750 interactions, 13.09% engagement share) which involves more and more citizens, institutions and companies; air quality (13,410 interactions, 12.76% engagement share) theme felt particularly in large urban centers. One of the startup projects mentioned in the 100 posts is the award-winning Natede, produced in Italy by Vitesy (Vitesy.com), the Laboratori Fabrici brand dedicated to air treatment. The Green Conversation research, carried out by produced in Italy by Vitesy (Vitesy.com), the Laboratori Fabrici brand dedicated to air treatment. The Green Conversation research, carried out by produced in Italy by Vitesy (Vitesy.com), the Laboratori Fabrici brand dedicated to air treatment. The Green Conversation research, carried out by Mimesi in collaboration with Talent Garden, has detected an engagement of users far beyond expectations: an audience of 68,510,000 impressions, capable of generating an engagement rate of 105,040 interactions. The social media that paid more attention to the issues were blogs, Twitter and Facebook with relatively high share levels in relation to the number of contents detected: 59.16% (blog), 25.5% (Twitter), 10.15 % (Facebook). Instagram users have shown greater sensitivity to environmental issues, with a very high interaction rate: with only 3.98% of posts they obtained 56.36% engagement share. 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