Terms and conditions Welcome to www.tbwa.nl. Click here for the English version of the Terms and Condtions (PDF) Klik hier voor de Nederlandse versie van de Algemene Voorwaarden (PDF) Disruption® Work Pirates About News Careers New Business Inquiries Rik Ledder newbusiness@tbwa.nl Public Relations Carli Jager carli.jager@tbwa.nl Generaal Vetterstraat 82 1059 BW Amsterdam +31 20 571 55 00 info@tbwa.nl Twitter Facebook Linkedin Instagram © TBWA 2020 all rights reserved TBWA and Disruption are registered trademarks of TBWA Terms of Service Privacy Policy TBWA\Worldwide

adidas Predator 100% UNFAIR play fullscreen video close video 100% UNFAIR TBWA\NEBOKO were challenged with launching the Predator 20 football boots. With 406 spikes and more spin than ever before, it gives all who wears them an unfair advantage. And so our 100% UNFAIR campaign was born. Through a 360 global campaign we showed how the boots give users this unfair advantage. With the help of some of adidas’ biggest football names such as David Beckham, Paul Pogba and Dele Alli, our film highlights this unfair advantage in big game moments, in training, even in FIFA. In a modular approach, we broke down the hero film into multiple social assets, created bespoke edits for adidas assets to post, alongside eye catching print, OOH and an epic product film which captured the unfair nature of the Predator boots. More Work Disruption® Work Pirates About News Careers New Business Inquiries Rik Ledder newbusiness@tbwa.nl Public Relations Carli Jager carli.jager@tbwa.nl Generaal Vetterstraat 82 1059 BW Amsterdam +31 20 571 55 00 info@tbwa.nl Twitter Facebook Linkedin Instagram © TBWA 2020 all rights reserved TBWA and Disruption are registered trademarks of TBWA Terms of Service Privacy Policy TBWA\Worldwide