English Criteria Products UPMRESPONSIBLE FIBRE Make a promise with Responsible Fibre™ Responsible Fibre™ by UPM guarantees that the product meets the industry’s most demanding environmental and social responsibility criteria verified by a third party. Turning promises into reality Responsible Fibre™ criteria Products with a promise of more Find Responsible Fibre™ products Rooted in responsiblity Responsible production requires a systematic approach and co-operation throughout the supply chain. The core of Responsible Fibre™ is in UPM’s performance in four areas of responsibility: Climate, Water, Biodiversity and Society. Respond to climate change UPM has a unique opportunity to make a positive impact and help mitigate climate change through tangible actions. We are committed to climate-positive forestry, we will ensure that we always grow more forests than we harvest, and we work to improve our forests’ growth and carbon-absorbing ability. Responsible Fibre™ criteria Water flows into the future Water plays a crucial role in our lives, and it also powers UPM’s operations. 75% of the planet’s clean fresh water can be found within forested watersheds. At UPM, we use a broad array of solutions to manage the impact of forestry on water resources, and we always look to reduce water usage on UPM sites. Responsible Fibre™ ensures local water resources are impacted as little as possible. Responsible Fibre™ criteria Biodiversity is the key Millions of different species make their homes in our forests. Biodiversity is a key environmental driver behind UPM’s planting and harvesting operations, with species-specific projects carried out to ensure a rich and diverse habitat. We have created targets to support the diversity of forest ecosystems, and we take them into practice every day in our operations. Responsible Fibre™ criteria Stronger together From a social point of view, the forest is a resource with multiple benefits. Sustainable use of forests and wood-based innovations create jobs, offer recreation and even food. At UPM, we are committed to social responsibility and creating a positive impact in local communities everywhere we operate, through active cooperation and open dialogue. Responsible Fibre™ criteria Innovating for a future beyond fossils Responsible Fibre™ is just one of the many ways in which UPM is taking concrete action to build a sustainable future. Find out how UPM is playing an active role to build a better world beyond fossils. Responsibility at UPM We use cookies on this website to ensure the best user experience and to target personalised content and relevant advertising. You can approve cookies by pressing the button or choose another option by clicking on this link. For more information see our Privacy Policy. Approve Criteria Products Back to top Copyright © 2021 UPM UPM Global Legal Notice Privacy Policy Cookie policy settings