menu Tracking + Attribution You’re wasting money on ads that don’t work Meanwhile, you’re missing opportunities to effectively grow your business. How can we be so sure? Because nearly everyone gets marketing campaign tracking wrong. Start your free trial Or get a demo Why is it better? Why does tracking matter? Making good decisions is easy when your data is accurate but impossible when it’s not. Know what converts Making ad-buying decisions based on clicks and opt-ins leads to expensive mistakes because it’s easy to get lots of clicks that don’t become leads or lots of leads that don’t become customers. Spend wisely Optimizing your marketing spend for “deep funnel conversions” is the only way to ensure you’re spending money where it counts. See every interaction Getting accurate deep funnel conversion data requires good tracking through the entire customer lifecycle and complete customer data. Visitor clicks to another page before opting in You probably don’t realize it, but nearly every marketing platform loses tracking with a single click. Ontraport stores tracking data in the user’s cookie automatically. Visitor clears their cookies between visits Even worse, users clear their cookies between visits! (Blasted ad-blockers!) Fortunately, Ontraport tracks first- and last-click attribution data in every contact’s record automatically, out of the box. Lead opts in with one email address but buys with another Now they’re really making it hard. But as an Ontraport user, you’re all set. We’ll automatically match IP addresses and attribute the original source to all associated records. Lead opts in on one device but buys on another The bane of any marketer’s dream of accurate tracking, using multiple devices thwarts nearly every tracking system. But Ontraport re-identifies a user with every click or login and matches email records to capture the original lead source. Get accurate marketing campaign tracking once and for all Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you. Start your free trial Or get a demo “ I love that Ontraport has built-in UTM tracking, which is also basically click tracking. No 3rd party tools needed. Patrick Allmond Focus Digital Marketing Agency Learn how to test for deep funnel conversions instead of just clicks and opt-ins arrow_forward Watch video Facebook Deep Funnel Conversions Sync with Facebook for advanced ad targeting Automatically send data between your Ontraport and Facebook ads accounts to continue targeting your ads no matter what happens in the changing landscape of online tracking. You’ll also be able to see which of your Facebook ads yield purchases and higher lifetime value customers — not just clicks — so you can optimize wisely. Advanced Marketing Attribution Capture Google tracking data for uncanny insight Previously only possible for teams with experienced engineers on staff, Ontraport automatically captures Google’s tracking IDs for deep integration with Google Analytics so you can finally connect the dots, once and for all. Sticking Tracking Identify visitors at every opportunity When you know who’s who, you can show them what they’re most interested in. When people are interested, they pay attention. Ontraport helps you identify contacts better than any other system available today (and without running afoul of privacy laws!) by re-identifying them with every link click, every login, every matching IP address and more. Precog for Your Business Know what happened even before your contacts opt in Contacts often click around your site or come back several times before opting in, leaving important clues about their interests and engagement. Ontraport tracks every page visit, and when your prospects opt in, Ontraport completes your contact records with their entire visit history from before they gave you their contact information. Enhanced UTM Tracking Don’t lose track just because visitors clear their cookies Cookies are key for effective marketing campaign tracking, but when visitors use ad blockers or different devices, cookies get lost and your ability to know where a lead came from goes with it. Ontraport automatically stores UTMs in your contact records for permanent tracking goodness — no coding required! First and Last Attribution Know where they came from and what made them buy In order to know what’s working in your marketing program, you need to know both how a contact came to know your business and what content finally drove a purchase… and these are often two different things. Ontraport's advanced marketing attribution keeps track of both the first- and last-clicked source so you know what’s working to drive both new leads and sales. Optimize for Results Test for deep funnel conversions instead of just clicks and opt-ins Getting more clicks is nice, but what you want are real results. With Ontraport, you can base your split testing and lead source tracking not just on what ad or email got the most clicks or leads, but on which got you the most sales, upgrades or referrals. Coming Soon Cookie-Based Merge Don’t lose track just because someone uses a different device Leveraging the power of the above features, Ontraport is often able to connect the dots even when your prospects switch devices. Combine our sticky tracking features with an engaged list, and you’ll know when the same visitor changes emails or even changes devices, ensuring you know exactly what brought a buyer around in the first place. Coming Soon IP Address Merge Don’t lose track just because someone uses a different email When all else fails, it’s worth tracking and merging lead source data based on IP address. Nearly 10% of most lists are composed of leads who use more than one email address, meaning that as many as half of those lead sources are missing from your reports. Ontraport takes care of it. Related Features Leverage advanced marketing campaign tracking to improve your results Knowing who’s who is really good, but using that information with the rest of Ontraport’s platform takes things to the next level. Dynamic Content For hyper-targeted web experiences, show different content on your pages based on where your leads came from. Learn More Segment + Organize When you know what leads are interested in, you know how to communicate with them effectively. Learn More Lead Scoring + Routing Got a rep that’s better at selling to a particular sort of lead? Match them up automatically. Learn More Facebook Custom Audiences Automate Facebook retargeting campaigns based on the interests or demographics of each lead source. Learn More Related Resources Advanced Marketing Attribution Webinar Featuring Ontraport Founder and CEO Landon Ray and Three Ventures Co-Founder Alan Morte, this live demo digs deep into Google analytics and shows you a massive advantage Ontraport users have when it comes to advertising attribution. Learn more Set Up and Track UTMs UTM links are most commonly used to track the performance of your advertising campaigns. For example, if you are trying to figure out how your ad on Facebook is performing compared to your ad on YouTube, you want to have unique UTM links to use on each ad. Learn how to set them up in this article. Learn more Split Testing in Campaigns Ontraport lets you split test your leads to see which parts of your funnel are performing the best in real time. Here's how to find what influences your leads to a purchase and optimize your campaigns accordingly. Learn more Get accurate lead source and marketing campaign tracking once and for all. Start your free trial Or get a demo "After trying a lot of competitors ... Ontraport is the only one that made sense to me as far as the sort of access I had to my data and the powerful automations I could build from that." — Thomas Gobeaux, ClickFix.io Frequently Asked Questions What is marketing automation and why is it so important? Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase. When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually. What is a digital marketing funnel? Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer. With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster. I’m looking for a funnel building software for my B2B business. Would Ontraport be a good fit? Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels and ready-to-launch B2B marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation platforms, you’ll be able to reach more potential customers and get better results from your marketing efforts. I want to launch fast. Does Ontraport come with any prebuilt marketing automation systems? Yes! Ontraport has several done-for-you systems that allow you to kick off your marketing automation in a matter of minutes. These systems are built to help you with a wide range of marketing goals including lead follow-up, customer feedback collection, webinar promotions, online courses, membership sites, email newsletters and more. The best part is, each prebuilt system comes with its own Setup Wizard that walks you through the process one step at a time. We’re constantly adding new systems, but you can find our current library of prebuilt systems here. What are the best digital marketing tools included in Ontraport’s platform? Ontraport is designed to be a central hub for your business and marketing needs, which means you’ll have access to all the tools you’ll need to power your digital marketing: a complete CRM, marketing automation, pages and forms, payments, tracking and more. We also have a whole library of ready-to-launch systems that allow you to get your digital marketing strategies up and running in a matter of minutes. Why should I use an all-in-one marketing platform instead of multiple specialized tools? Think of it this way — choosing an all-in-one platform is like choosing a smartphone instead of lugging around a computer, camera, map, game console and calculator all day. While a tech stack may seem like a good choice at first glance, it ends up slowing you down in the long run. The truth is, for most people tech is a hurdle to overcome; not a fun hobby. You don’t have time to stretch yourself thin learning how to use five, six, seven or more different tools at once, when you could embrace one platform that takes care of your CRM, sales and marketing automation under one roof. Check out this article to learn more about why all-in-one platforms make the best marketing automation tools. Turn your business on with Ontraport. 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