ITA ENGContactsStore Locator About us Our brands Governance Investors Sustainability Media Work with us Sector performance HomeInvestors Strategy Sector performance Market trends at 30 September 2021 In the first nine months, the books market grew by 25.3% versus 2020 and by approximately 21% versus 2019 – a year unaffected by the pandemic and free of the COVID-related distortions when comparing results – so strengthening and consolidating the positive trend experienced in the second half of the previous year. The Media relevant market performed as follows in 2021: the advertising market posted a strong increase of 19.3% versus the same period of 2020, which had felt the brunt of the pandemic, and basically returned to the sales levels of 2019; the trends of the individual segments were as follows: digital +24.0%, TV +23.9%, newspapers +6.0%, radio +12.5% and magazines +4.2%; the magazines circulation market declined by 9%; the add-on sales market reported a negative 4% (-9.4% for add-ons bundled with magazines, -1.5% for those with newspapers). Market's evolution 9M21 1H21 1Q21 FY20 9M20 1H20 1Q20 FY19 9M19 1H19 1Q19 FY18 9M18 1H18 Trade books +25.3% +36.8% +39.6% +3.3% -3.8% -10.1% -9.6% +5.5% +4.6% +4.0% +0.8% -1.1% -0.4% -0.1% Media Circulation** -6.9% -6.9% -7.6% -11.8% -12.0% -11.3% -8.8% -12.4% -12.3% -12.3% -13.5% -8.6% -9.0% -9.1% Advertising Print +4.2% +3.9% -32.2% +36.6% -40.3% -41.5% -12.2% -13.9% -15,2% -15.4% -13.1% -8.2% -8.9% -8.6% Web +24.0% +29.3% +6.4% +0.8% -7.1% -17.2% +4.8% +3.5% +2.1% +2.0% +3.0% +4.5% +4.0% +2.1% Add-ons -4.4% -5.7% -9.6% +17.5% -0.6% -3.7% -2.1% -11.9% -7.9% -6.9% -5.6% -18.2% -10.8% -16.4% * As of May 2019, GfK expanded its coverage panel by increasing the survey of e-commerce operators; as a result, the overall market value and the relative yoy differences were re-profiled and the details by channel were revised by merging book chains and e-commerce. * *Starting from 1H 2016, the % variations refer to the whole circulation market trends (newstands + subscriptions) Sources Trade book: GFK (value) Magazine: circulation, internal estimate (value) – advertising, Nielsen (value) 24 Nov 2021 Headquarters Contacts Store Locator Menu About us Our brands Governance Investors Sustainability Media Work with us Info How to reach us Sitemap FAQ Glossary Legal Legal notice Personal data management Privacy Policy Cookie Policy Credits Social Our websites Books Magazines Stores Ecommerce ITA ENG © 2021 2014 Arnoldo Mondadori Editore S.p.A. – P. iva 08386600152 Diffusione e stoccaggio delle informazioni regolamentate.