ABOUT US OUR WORK NEWS AND VIEWS OUR THINKING OFFICES JOIN US LONDON 12 FLITCROFT STREET LONDON WC2H 8DL UK +44 203 954 3032 INFO@THEVALUEENGINEERS.COM SAN FRANCISCO 1160 BATTERY STREET EAST SUITE 100 SAN FRANCISCO CA 94111 USA +1 628 208 6417 INFO@THEVALUEENGINEERS.COM NEW YORK 264 W 40TH STREET FLOOR 16 NEW YORK NY 10018 USA +1 415 533 4674 INFO@THEVALUEENGINEERS.COM THE VALUE ENGINEERS LINKEDIN TWITTER TVE is part of DTAG Design by Honest @TVE 2021 UK: +44 203 954 3032 USA: +1 415 533 4674 Managing Covid-19 PRIVACY COOKIES ACCESSIBILITY TERMS & CONDITIONS TERMS OF USE By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Reject All Accept All Cookies

ABOUT US OUR WORK NEWS AND VIEWS OUR THINKING OFFICES JOIN US Boston Scientific A brand new lease of life THE CHALLENGE: The world of healthcare is changing, B2B marketing in general is shifting. Boston Scientific needed a compelling expression of their purpose to engage multiple stakeholders and differentiate in the medical devices category. WHAT WE DID: Through research, we uncovered an insight into what truly motivates healthcare professionals. This insight underpinned the creation of a new positioning, placing Boston Scientific in the role of helping healthcare professionals feel they are living up to that higher professional purpose. THE RESULT: In a sea of sameness we developed a bold master brand vision that is carving out a differentiated position in the medical devices category for Boston Scientific. GOT A SIMILAR CHALLENGE CALL US OR EMAIL INFO@THEVALUEENGINEERS.COM MORE FROM THIS SECTOR USP Transforming the future of healthcare Lloydspharmacy Bringing to life Homecare BACK TO ALL THE VALUE ENGINEERS LINKEDIN TWITTER TVE is part of DTAG Design by Honest @TVE 2021 UK: +44 203 954 3032 USA: +1 415 533 4674 Managing Covid-19 PRIVACY COOKIES ACCESSIBILITY TERMS & CONDITIONS TERMS OF USE By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Reject All Accept All Cookies