company history collections altea world giftgiving video contacts ita | eng man/woman collection fall/winter 2014/15 1/12 company Altea Altea is a character of the Greek mythology – the word means “the one who heals”. in botany the “Althaea officinalis” is a perennial plant belonging to the Malvaceae family with clusters of pale pink flowers and therapeutic properties. but to us Altea is above all a textile brand with a famous history and a seal certifying quality and elegance. 2/12 company third millennium Altea’s story shows a love for a quality production resulting in the handcrafted care in the realisation of a sartorial product, in the refinement and in the unmistakable taste in the selection of fabrics. it is a story which Altea is loyal to. it combines tradition and innovation and succeeds in facing the challenges of the third millennium. 3/12 company Altea 4/12 company Altea’s style after concentrating his production on scarves and ties, with the turn of the century Altea launched the total look in menswear and ladieswear. it’s previous experience represents a plus, Altea’s know-how in printing fabrics and in combining colours is a fundamental feature defining what marks Altea’s collections: a creative playing in the combination of garments and accessories. 5/12 company the site a 100 meter linear front facing the new exposition centre of Fiera Milano, a surface of 6000 sq. housing the company headquarters together with the production: the new Altea factory is the result of the ambitious project of the Sartori brothers, who decided to concentrate in a single place the jobs which were previously located in different areas of Northern Italy. 6/12 company shop floor In the age of delocalisation, the decision to keep styling and production in the area is a decision against the general trend and witnesses a steady link with the company tradition as well as the guarantee of the made in Italy quality. 7/12 company site entrance 8/12 company interiors 9/12 company interiors 10/12 company the site 11/12 company new logo in January 2011, Altea launched a new logo created by type-designer Michele Patanè with the cooperation of the architectural firm ASQ Associati of Nicola Quadri, who is at the led of Altea’s art direction together with Michele Sartori. 12/12 company from left: Roberto Poggio, Michele Sartori, Luca Sartori (standing), Stefano Corbella and Nicola Quadri. 1/9 history Giuseppe Sartori late nineteenth century Milan 1892. on the corner between via Verri and via Monte Napoleone, an area which is to become the beating heart of world fashion, a tie shop is inaugurated. opened by Giuseppe Sartori, the shop is visited by the most sophisticated fin de siècle milanese clients. the atmosphere is one of understated elegance: dark wood, wax fragrance, tidy shelves. Tens and tens of boxes and drawers ready to reveal, when opened, the magnificence of the most sumptuous fabrics. 2/9 history Felice Sartori mid 1920s Mister Sartori, a perceptive and enthusiastic man, is a pioneer of italian ties. devoted to the search for quality and driven by an extraordinary good taste, he soon builds up a loyal clientele to whom he proposes ties in antique oriental brocades, carefully sewed by hand at the back of the shop. 3/9 history Sartori’s shop in via San Paolo 1920s in the 1920s the business moved to via S. Paolo. Felice Sartori, after coming back from the war and after a short apprenticeship as salesman at the very well known tie manufacturer Covi & Bertoli, took over from his father. this is the time when the ties production is also expanded for sales to different shops. 4/9 history loom early twentieth century the range is always extremely sophisticated: the best silks from the Como looms, with their exclusive colours and patterns. the retail business continues till the Second World War involving Felice’s sons, Celeste and Giuseppe Jr. 5/9 history Felice Sartori the events of the Second World War do not spare the Sartori’s family, which is forced to stop the retail business. at the end of the war, Giuseppe Jr succeeds in rejoining his family crossing over from France on foot: the saga goes on. 6/9 history Sartori’s shop in Porta Romana 1940s in 1946 Felice Sartori sets up a company with his sons based at via Torquato Tasso 6 in Milan and publishes his first price-list. he also decides to create a brand with a highly evocative and distinctive name. Altea is born, the name inspired by a plant with fabulous colours, beneficial influences and characterized by a steady growth. 7/9 history Celeste Sartori under Celeste and Giuseppe Sartori’s guidance, Altea indeed enjoys thirty years of strong growth: the former developing the export sales and bringing them gradually to over two thirds of the sales volume; the latter concentrating on the development of the home market. 8/9 history Celeste Sartori in 1973 the new company head office at Via Bandello 8 is inaugurated. at the end of the 1980s the fourth generation takes over at the helm when Celeste’s sons, Luca and Michele Sartori, join the firm: the passion for silk runs in the family. 9/9 history Altea today nowadays Altea is a dynamic and solid company successfully operating in a highly competitive market: a well-organized and flexible structure dealing with 3500 customers worldwide. 1/11 man collection fall/winter 2014/15 2/11 man collection fall/winter 2014/15 3/11 man collection fall/winter 2014/15 4/11 man collection fall/winter 2014/15 5/11 man collection fall/winter 2014/15 6/11 man collection fall/winter 2014/15 7/11 man collection fall/winter 2014/15 8/11 man collection fall/winter 2014/15 9/11 man collection fall/winter 2014/15 10/11 man collection fall/winter 2014/15 11/11 man collection fall/winter 2014/15 1/11 woman collection fall/winter 2014/15 2/11 woman collection fall/winter 2014/15 3/11 woman collection fall/winter 2014/15 4/11 woman collection fall/winter 2014/15 5/11 woman collection fall/winter 2014/15 6/11 woman collection fall/winter 2014/15 7/11 woman collection fall/winter 2014/15 8/11 woman collection fall/winter 2014/15 9/11 woman collection fall/winter 2014/15 10/11 woman collection fall/winter 2014/15 11/11 woman collection fall/winter 2014/15 1/12 man/woman collection fall/winter 2014/15 2/12 man/woman collection fall/winter 2014/15 3/12 man/woman collection fall/winter 2014/15 4/12 man/woman collection fall/winter 2014/15 5/12 man/woman collection fall/winter 2014/15 6/12 man/woman collection fall/winter 2014/15 7/12 man/woman collection fall/winter 2014/15 8/12 man/woman collection fall/winter 2014/15 9/12 man/woman collection fall/winter 2014/15 10/12 man/woman collection fall/winter 2014/15 11/12 man/woman collection fall/winter 2014/15 12/12 man/woman collection fall/winter 2014/15 1/12 showroom via Maffei, 14 Milan via Maffei on the corner with via Clusone, one of the focal points of the fashion world in Milan. a building belonging to the industrial archaeology of the city: wide glass-walls, layered roofs, brick fronts. this space, which until recently used to house a prestigious design gallery, has been selected by Altea as its new home, a place where ideas and products of the company meet their public. 2/12 showroom via Maffei, 14 Milan 3/12 showroom via Maffei, 14 Milan 4/12 showroom via Maffei, 14 Milan 5/12 showroom via Maffei, 14 Milan 6/12 showroom via Maffei, 14 Milan 7/12 showroom via Maffei, 14 Milan 8/12 showroom via Maffei, 14 Milan 9/12 showroom via Maffei, 14 Milan 10/12 showroom via Maffei, 14 Milan 11/12 showroom via Maffei, 14 Milan 12/12 showroom via Maffei, 14 Milan the concept of opening, revisited with a european sensitivity and touch, has lead to the refurbishing and the fitting of the showroom: it is the window of a project, of a vision, not only an exposition place. 1/15 windows Brian&Barry Milan, San Babila square 2/15 windows Brian&Barry Milan, San Babila square 3/15 windows Brian&Barry Milan, San Babila square 4/15 windows Brian&Barry Milan, San Babila square 5/15 windows Brian&Barry Milan, San Babila square 6/15 windows Brian&Barry Milan, San Babila square 7/15 windows Brian&Barry Milan, San Babila square 8/15 windows Brian&Barry Milan, San Babila square 9/15 windows Brian&Barry Milan, San Babila square 10/15 windows The Store Milan, Brera 11/15 windows The Store Milan, Brera 12/15 windows The Store Milan, Brera 13/15 windows The Store Milan, Brera 14/15 windows The Store Milan, Brera 15/15 windows The Store Milan, Brera 1/12 events Pitti Immagine Uomo Florence, June 2014 2/12 events Pitti Immagine Uomo Florence, June 2014 3/12 events Pitti Immagine Uomo Florence, June 2014 4/12 events Pitti Immagine Uomo Florence, June 2014 5/12 events Pitti Immagine Uomo Florence, June 2014 6/12 events Pitti Immagine Uomo Florence, June 2014 7/12 events Pitti Immagine Uomo Florence, June 2014 8/12 events Pitti Immagine Uomo Florence, June 2014 9/12 events Pitti Immagine Uomo Florence, January 2014 10/12 events Pitti Immagine Uomo Florence, June 2014 11/14 events Pitti Immagine Uomo Florence, january 2013 12/12 events Pitti Immagine Uomo Florence, June 2014 1/15 press room Saks Fifth Avenue Master the look 2/15 press room Men's Ex october 2013 3/15 press room Donna Moderna october 2013 4/15 press room Elle Decor september 2013 5/15 press room Home september 2013 6/15 press room Io Donna september 2013 7/15 press room Tu Style july 2013 8/15 press room Leon 2013 9/15 press room Tu Style may 2013 10/15 press room Riders april 2013 11/15 press room Dove march 2013 12/15 press room Fashion trend collection 13/15 press room Men's Club 14/15 press room GQ Style 15/15 press room 2nd 1/5 giftgiving 2013 still life 2/5 giftgiving 2013 still life 3/5 giftgiving 2013 still life 4/5 giftgiving 2013 still life 5/5 giftgiving 2013 still life 1/7 giftgiving 2013 packaging 2/7 giftgiving 2013 packaging 3/7 giftgiving 2013 packaging 4/7 giftgiving 2013 packaging 5/7 giftgiving 2013 packaging 6/7 giftgiving 2013 packaging 7/7 giftgiving 2013 packaging 1/7 collection 12 colorchart 2/7 collection 12 colorchart 3/7 collection 12 colorchart 4/7 collection 12 colorchart 5/7 collection 12 colorchart 6/7 collection 12 colorchart 7/7 collection 12 colorchart 1/3 video backstage man collection 2/3 video San Babila square Christmas 2012 3/3 video backstage woman collection Altea press office via Maffei, 16 20135 Milano +39 02 36764540 media relations manager Rosa Tessa +39 339 4013879 rosa.tessa@altea.com Cristina Beretta +39 02 36764541 +39 338 2050877 cristina.beretta@altea.com Altea company via Morandi, 4 20016 Pero Milano +39 02 36570301 +39 02 48193093 (fax) info@altea.com showroom Milano via A. Maffei, 14 20135 Milano +39 02 45483686 +39 02 45483962 (fax) showroom@altea.com Altea S.r.l. Corso Magenta, 56 20123 Milano C.F. e P.Iva 00716740154 disclaimer 1/2 contacts headquarter art direction nicola quadri (asq associati) design simone ciotola (ciotola+partners) with valentina beretta (asq associati) web development martin cannas photos amendolagine e barracchia 2/2 contacts credits