Geometry Global HOME AGENCY WORK NEWS TALENT CONTACT WE ARE THE WORLD'S LARGEST ACTIVATION NETWORK Imaginative. Effective. Influential. We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach results in more people, buying more of our clients' brands, more often. We call this Precision Activation. IT'S A COMPLEX WORLD WE LIVE IN AN OMNI CHANNEL WORLD where the merging of physical, digital and social means people can browse, share, compare and buy, anytime, anywhere. Today, it is much more challenging to influence people not just to think or believe something, but to act. WE MAP THE PURCHASE DECISION JOURNEY With our proprietary planning process, LeonardoTM, we drill down into the Purchase Decision Journey to identify that very moment of greatest stimulus – driving the desired behavior change for the greatest ROI. Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touchpoints that influence them the most, the messages they respond to and the role that the brand should play at those touchpoints. We use our unique insights tool EngageTM to map, segment and prioritize people's Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behavior. WE CREATE IDEAS THAT MOVE PEOPLE TO ACT Anchored in deep data and drilled–down insights, we develop big ideas that engage people at precisely the right time, in the right place (physical or digital) and with the right approach – an approach relevant and meaningful to people, and, efficient and effective for our clients. WE COMBINE SMART STRATEGY AND BROAD CAPABILITY WITH A FOCUS ON CREATIVITY With over 4,000 people in 56 countries we have an unparalleled breadth and depth of expertise across all disciplines, essential to the delivery of powerful Precision Activation solutions which build winning brands and businesses. LEADERSHIP TOBY HOARE CHAIRMAN STEVE HARDING GLOBAL CHIEF EXECUTIVE OFFICER JOHN LANAWAY INTERIM GLOBAL CHIEF FINANCIAL OFFICER PIETRO LEONE CHIEF EXECUTIVE OFFICER EUROPE, MIDDLE EAST, AFRICA SERGIO BRANDAO CHIEF EXECUTIVE OFFICER BRAZIL GERMAN YUNES CHIEF EXECUTIVE OFFICER LATIN AMERICA JOHN GOODMAN CHIEF EXECUTIVE OFFICER ASIA PACIFIC RUBENS STEPHAN PRESIDENT MARKETDATA SHEILA HARTNETT CHAIRMAN NORTH AMERICA CARL HARTMAN CHIEF EXECUTIVE OFFICER NORTH AMERICA JONATHAN DODD CHIEF STRATEGY OFFICER HUGH BOYLE CHIEF DIGITAL OFFICER CHRISTIAN SCHROEDER WORLDWIDE MD BAT AND HEAD OF GLOBAL BRANDS CESAR MONTES CHIEF STRATEGY OFFICER EUROPE, MIDDLE EAST, AFRICA SIMON HEATH GLOBAL CHIEF TALENT OFFICER SELINDE DULCKEIT GLOBAL DIRECTOR OF CORPORATE COMMUNICATIONS GEOMETRY GLOBAL The world's largest activation network HOME AGENCY WORK NEWS TALENT CONTACT FOLLOW US ON: facebook twitter linkedIn youtube instagram googleplus A WPP COMPANY TERMS & CONDITIONS PRIVACY POLICY CODE OF CONDUCT