FACTS WE ARE CULTURAL INNOVATORS BORN IN 2005 Marketing innovators Aaron Walton, Cory Isaacson and Earvin "Magic" Johnson came together to create a company that challenged agency conventions with a model based on diversity, culture and innovation. We believe innovation is driven by diversity — blending people, skills and passions from diverse backgrounds for greater creativity and better business results. WE LIVE DIVERSITY While other agencies continue to struggle with diversity, we embraced diversity and its business benefits from the start. 33% BLACK 33% HISPANIC 28% WHITE 05% ASIAN INDEPENDENT MINORITY CERTIFIED AGENCY FULL-SERVICE OFFICES LA. DTX. NY. CHI. Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up

MCDONALD’S CELEBRATING AN ICONIC KING THE CHALLENGE McDonald’s Happy Meal campaigns historically highlight the joy parents and kids can have at mealtime together. However, when two of the most iconic brands come together, Disney and McDonald’s, the expectation is to deliver an unparalleled family experience. BARRIER To deliver a creative platform that would match the expectations of the audience. SOLUTION We gave a nod to the joy that comes from families being together with the regality of the new epic live action film featuring Simba, tapping into his unique greatness and being embraced by family and friends. RESULTS Unaided awareness +14% for the Lion King promotion period vs. average. Parents'perceptions of McDonald’s significantly improved during LK promotion vs. year ago across key measures of “Good Value, Good Place for the Family and Trustworthy Brand. ADDITIONAL WORK Nike – Epic React Launch Lexus – Lullaby DevaCurl – CurlWins Bristol-Myers Squibb Tequila Avión – Brand Launch McDonald’s – Pool Groove The Water Project – Humanizing a Global Crisis Spalding – True Believers Lexus – Black Panther Home About History News Careers LOCATIONS LOS ANGELES T. 323.677.5300 3630 Eastham Drive Culver City, CA 90232 CHICAGO T. 312.440.8170 330N Wabash Ave Chicago, IL 60611 NEW YORK T. 646.213.7300 43 West 24th Street New York, NY 10010 DALLAS T. 469.283.9751 1601 Elm 33rd Floor Dallas, TX 75201 LET'S CONNECT BUSINESS INQUIRIES Sales@waltonisaacson.com EMAIL US Hello@waltonisaacson.com AFFILIATIONS NGLCC SCMBDC 4A's ThinkLA ANA AIMM COLORCOMM Move up