Cookies help us deliver our services. By using our services, you agree to our use of cookies. More info OK Coatings | Sitemap | Contact | Deutsch | Home | BASF.com | E-Business » Search About us Global Presence Products & Industries Innovations Sustainability Design Careers Press Design From color trend to trend color Not only is the finish the car’s protective outer skin, it also provides a car’s aesthetic appeal. What turns a vehicle into an emotional product, though, is its color. However, the same color does not suit every type of car, and not every color meets customers’ tastes to the same extent. This is the challenge faced by color designers across the world. They combine aesthetics with feasibility at the interface between design, engineering and marketing, with a keen feeling for the zeitgeist. Spotlight BASF Color Report 2018 for Automotive OEM Coatings More... Awards Technology for future mobility: Red Dot awards BASF’s temperature management system for automotive coatings More.. Double win for functional coatings technology More... In addition to many similarities, regional differences exist as well. The BASF designers in North America, Asia and Europe work closely with carmakers to hit the right tone. The European designers present their colors at the Color Design Studio in Münster. Color Design Studio Europe Regional heads You can set off on an expedition including a virtual tour through the work and presentation rooms of the Design Studio here. Color Trends EMEA More... Color Trends Asia/Pacific More... Color Design North America More... Follow us Facebook Twitter Linkedin YouTube Flickr SlideShare Page functions Tell a friend Comment Print General Information Disclaimer Data protection Credits Copyright 2012