Search SOLUTIONS CASE STUDIES INSIGHTS WORKING WITH US LET’S TALK COVID RECOVERY: FREE ED VOLUME RECOVERY BLUEPRINT >> Case Studies The Franklin Street team is composed of health care experts, all dedicated to helping our clients succeed – from marketplace positioning, service line growth, and talent acquisition, to successfully navigating the current coronavirus pandemic. Click below to see how we did it. Then click here to see how we can do it for you. Bayhealth: Growth and Expansion BAYHEALTH Sharing the Gift of Life OSF HEALTHCARE Promoting Surgery During COVID BAYHEALTH Overcoming Fears From COVID CATHOLIC HEALTH INITIATIVES (CHI) Solving a Staffing Shortage CHI MEMORIAL Expanding Access MASS GENERAL CANCER CENTER #BeMyHero BAYHEALTH Building Volume During a Pandemic CHI MEMORIAL The Truth Sets a Brand Free NEWTON-WELLESLEY Powerful Medicine, Comforting Care GOOD SAMARITAN Experiencing an Epidemic ROSARY HALL New Hospital: New Tradition MARTIN HEALTH An Experience Worth Defending CLAXTON-HEPBURN Characters Needed ST. VINCENT CHARITY Window of Trust: You Only Get One HCA VIRGINIA Saying It Like Nobody Else HEALTH MANAGEMENT ASSOCIATES Always Looking Ahead CENTEGRA It Starts With Me CHI MEMORIAL ABOUT US Franklin Street is a brand innovation firm. We help healthcare organizations create better reasons for people to choose their products and services. To accomplish this, we help align their organization around a meaningful brand promise–one that establishes marketplace differentiation, inspires consumer trust, and builds an employee culture that delivers unique patient experiences. 800.644.8555 | hello@franklinstreet.com 9700 Farrar Court, Richmond, VA 23236 BRAND STRATEGY Brand Platform and Positioning Brand Architecture Brand Campaigns Brand Valuation Service Line Strategy and Campaigns Capital Campaigns Mission, Vision, Values Market Research Naming BRAND EXPERIENCE Employee Campaigns Readiness Assessments Website and Social Media Audits Brand Rollout Workshops Internal Research Signage and Wayfinding CREATIVE EXECUTION Digital Campaigns Broadcast Television Video Print Out of Home Social Media Campaigns Logo and Identity Design Design Systems ©2021 Franklin Street | Privacy Policy | Terms of Service