The status quo — the most ominous place to do business today, or ever. Whether an established brand or an upstart, you must change to survive. ACUPOLL has been leading disruption for over 30 years, introducing: Real-time qual+quant methodology for optimizing ideas and ads in 1991 Better methods for evaluating passionate (yet polarizing) niche launches – today’s growth engines Ways to pinpoint your best messages across conscious and non-conscious criteria And customizable, agile tools as fast as 2–4 days – including norms and expert full service LATEST NEWS… One-of-a-kind, proprietary methods, customized to your precise need, opportunity, and timing Everything we do is designed to discover, evaluate, or improve new products or marketing innovations more successfully, delivering great clarity and learning to drive growth. MULTI-COGNITION RESEARCH Leveraging cognitive science, we identify the strongest brand messages and new product ideas on Impulse and Emotion, in addition to conscious Reflection — key pathways that drive decisions. DATABASE-POWERED EVALUATION Our MarketDatabase™ fuels more precise evaluation of concepts, ads, packages, and products with greater focus by segment, deeper examination of competitive advantages, and more opportunities to optimize winning communication. FAST NORMATIVE EVALUATION A faster, streamlined version of Navigator — including grades, opportunities to customize, and full-service support — in as few as 4 days. SIMPLE ANSWER IN 4 DAYS Omnibus survey for addressing ANY simple business/brand question — preferences, reactions, attitudes, etc. — all for a surprisingly low cost. RAPID DEVELOPMENT SESSIONS We pioneered group qual+quant to deliver the confidence of quant with the insight of qual in real time. Flexible, iPad-networked Live Sessions enable in-person evaluation and rapid iteration of stimuli anywhere. RAPID DEVELOPMENT SESSIONS Leverage ACUPOLL’s 30 years experience executing qual+quant sessions, combined with the efficiency and geographical breadth of online groups, when in-person sessions aren’t necessary or feasible. DEEPER STRATEGY INSIGHT Fundamental learning from A&U to insurgent tracking to more actionable segmentation, these creative techniques and analytics solve key strategy and brand questions and help navigate the way to growth. PERSONALIZED SOLUTIONS We take pride in our proactive leadership to devise customized, out-of-the-box solutions for unusual or wicked-tough business challenges — just ask us! There is no standard research project. We specialize in highly collaborative, personalized solutions that originate with your objectives. We direct our minds, experience and resources to your needs. Our team is battle-tested on the most challenging studies: evaluating 120 concepts online in 8 countries and 5 languages; executing Rapid Development Sessions in demanding environments (China and Saudia Arabia); and helping a Top 3 Food Company put its best food forward in their Super Bowl campaign. The people of ACUPOLL know why they’re here. We exist to solve problems and navigate a rapidly changing world to help brands focus, grow, innovate and renew. Essential strengths distinguish our company and people: Absolute commitment to client success Proactive leadership and recommendations Surprising flexibility Friendly, responsive, responsible partnership Highly experienced client management team averaging 11+ years at the company (and even more industry-wide) ACUPOLL is privileged to have worked with a vast array of companies, including 2/3 of the consumer-oriented firms in the Fortune 500, 43 of the top 100 U.S. advertisers. We serve most market leaders in the food, beverage, household, personal care, consumer health care, and durables industries as well as a broad assortment of restaurant, health care, retailer, home improvement, financial services, private equity, and other firms. Plus, the consultants, agencies, and qual firms that support them. Large, small, start-up firms in all of the above…in more than 35 countries. SUBSCRIBE CONTACT CAREERS 1007 COTTONWOOD DRIVE, LOVELAND, OH 45140, UNITED STATES513.943.0020