M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT HOWDY Y'ALL! (*WAVE TO THE NICE LADY*) SWEET SPOTS • Fresh thinking & language, curiosity & culture • Conceptual, strategic ideas • A storyvore—I love to write—brand work, integrated campaigns, taglines, scripts, websites, experiential—& poetry when no one’s looking (or paying) • Pitch-happy. Seasoned presenter. Budget conscious. • Listening. To C-level Execs, kiddos, strangers, rain and Funk • B corp., big agency, start-up, non-profit & client-side savvy • Leading accounts & driving a creative vision—from small budgets to $800k annual business • Developed agency-wide process plan with Executive Leadership • Annoyingly high standards for accuracy and quality ROLES CREATIVE DIRECTOR/ ACD/ SR. WRITER > Grady Britton, PORTLAND, OREGON, 2015-2019 SR. WRITER/ CD, FREELANCE > Skype, Nike, razorfish, Publicis, MDC Partners, R/GA, HUGE, Digitas, Geometry Global, Tribal DDB, New York & Boston, 2002-2015 SR. WRITER/ ACD > Publicis Modem Media, New York & East Norwalk, 2000-2002 CLIENTS HOSPITALITY—1 Hotels, Renaissance Hotels, Marriott, Starwood TECH—Skype, Amplify, IBM RETAIL—Target, Nike, PBTeen, Aveda, Ann Taylor, Adidas TRAVEL & TOURISM—Travel Portland, Brand USA, Delta, Oregon Coast Aquarium, Marriott CPG—Bob’s Red Mill, Unilever, Snickers, Kraft, Lipton, Coke (Red), Heineken LUXURY—Christie’s, Perrier-Jouët, D’Usse, elit by Stoli, Audi, Miriam Haskell BEAUTY—Aveda, L’Oréal, Estee Lauder, CHANEL, Lancôme, Maybelline HEALTHCARE—Aflac, Women’s Healthcare Associates, Merck NON-PROFIT/ B CORP—Friends of the Columbia Gorge, Boys & Girls Club, Herb Pharm, NHPR SCHOOL New England College > M.F.A in Creative Writing: Poetry Loyola University > B.A. Double major: Philosophy & Communications. Tulane University > Dance minor. Newcomb Dance Company. ohAND Industry honors > Cooper Hewitt National Design Design Awards Gallery. Communication Arts Advertising Annual. Print Design Annual. HOW. Cannes Cyber Lion, Target Design For All, Bronze E-commerce; Adtech Best Consumer Web site and Best of Show; WebAwards Outstanding Web site, Target. Snickers, Eyeblaster of the Year. ADDYs Austin, San Antonio (gold, silver). Artsy fartsy > Featured artist on NPR’s All Things Considered. Poetry appears in Berkeley Poetry Review, Poetry International, elimae, The Cultural Society, Zone 3 & others. Classically-trained dancer. Photography shows > White Flag Pop-up Gallery, Manchester Arts Commission Cultural Diversity Town Hall, TedX, Manchester, et al. Life > Mother of two teenage humans, two doodles & friend to struggling orchids Share ©2021

M© work & indulgences of mary-catherine jones CONCEPTS & COPY ABOUT SOUTHWEST AIRLINES CAMPAIGN > Copywriter/ Concept. For GSD&M, this ad is an example of how "writing" is just as much about editing—and stepping aside for the story. The branding challenge here was how to depict quirky Southwest Airlines as cultured and an integral supporter in the Arts scene. Ideas are really what it’s about. No matter what the medium—digital, social, tv, print—it’s the idea that carries it. This ad appeared in the Communication Arts Advertising Annual. Share ©2021