Pricing and Revenue Management By transforming pricing, companies can drive significant value to the bottom line. BCG helps develop the capabilities, processes, and mindset that unlock the power of pricing—in good times and bad. The power of pricing is immense. It drives growth, sparks differentiation, and strengthens competitive advantage. Or at least, it can do these things—with the right strategy, execution, and enablement. To unleash the power of pricing, companies need a strong internal capability, one that’s fueled by technology—like advanced analytics—but rooted in people and processes. They need a test-and-learn culture that moves fast from idea to pilot to scale. They need to continually measure, assess, and improve. Because pricing and revenue management is a contact sport. And the most successful players adapt rapidly, and repeatedly, to maximize value for their customers—and themselves. BCG’s Expertise in Pricing and Revenue Management Pricing has no textbook solution. Different companies require different strategies and operating models. We bring functional expertise and cutting-edge data science to the key topics in pricing and revenue management. B2B Pricing B2B is all about communicating—and monetizing—the value of your offerings. We help companies use the right data to set the best price. Just as importantly, we help prepare the sales force. B2C Pricing It’s crucial to know the end consumer: what matters to them, and what influences them to trade up or come back. We help companies understand purchasing behavior and preferences—and use that insight to inform pricing. Dynamic Pricing By combining data, AI, and automation, dynamic pricing lets companies adjust prices rapidly and manage volatility. It also enables them to set prices in hyper-personalized way, adjusting by segment or even by customer. Net Revenue Management A proven way to spark growth from pricing and mix rather than volume, net revenue management requires a cross-functional, analytics-heavy approach. We help companies prototype, incubate, and industrialize solutions—fast. Pricing Strategy Across industries, pricing models are evolving. Case in point: subscription-based services for everything from software to snow removal. We help companies assess new models and identify how to adjust. Our Approach to Pricing and Revenue Management Companies get the best results when their pricing function collaborates with their marketing and sales functions. At the core of this holistic approach is a deep understanding of the customer. This is why our pricing consultants work closely with BCG experts in customer insights and marketing and sales to ensure cross-functional success. CUSTOMER INSIGHTS Pricing requires a customer-centric approach: by understanding needs and expectations, companies can adapt their pricing methods to resonate with customers and drive growth. We help companies develop the analytics, processes, and data governance that let them generate—and leverage—customer insights. Learn More MARKETING AND SALES In the new reality, where customers expect more personalization and value, companies must be agile and data-driven in their marketing and sales. We develop the technical and human enablers that let businesses reach customers more effectively and more efficiently. Learn More Play Video MARKETING, SALES, AND PRICING AT BCG In a world of rapid transformation—where customer expectations are changing, growing, evolving, and accelerating faster than ever before—how can companies deliver more breakout and profitable growth? Explore Our Pricing and Revenue Management Insights Cloudified Pricing—Coming to an Industry Near You How to Grow Revenue Quickly and Sustainably in Transformations How to Avoid the Auto Industry’s Looming Price War A Revenue Management Reset in Consumer Goods Our Pricing and Revenue Management Capabilities To help clients master pricing and revenue management, we combine functional and industry expertise with technology, proprietary resources, new ways of working, and a relentless focus on enablement. BCG GAMMA Without the right data and algorithms, companies can’t truly evolve their pricing methods. BCG GAMMA is an analytics powerhouse with a business backbone. Its world-class data scientists enhance our pricing consulting with deep experience in AI and machine learning. Pricing Catalyst by BCG A customizable, easy-to-use software platform, Pricing Catalyst performs sophisticated pricing analysis and boils down complex data into actionable insights. It provides transparency into pricing activities and opportunities—helping companies to chart and own their pricing strategies. Pricing Tools. We couple advanced pricing tools with our strategic expertise to solve complex pricing challenges. By integrating our powerful B2B and B2C tools into our engagements, we ensure that you receive not just pricing software—but strategic insights. Center for Customer Insights. The Center’s 40-plus specialists combine unique research methods—like purchase pathways and conjoint analysis—with proprietary surveys and databases to help clients better understand their customers and more effectively adjust pricing and revenue management. Pricing Enablement Centers. Pricing isn’t an event—it’s an ongoing process. Our five centers of excellence—in Atlanta, Munich, Paris, San Francisco, and Singapore—host and upskill pricing teams from our clients. By sharing best practices, and through coaching, training, and workshops, we enable clients by empowering them. Digital Pricing. Our pricing consultants help companies apply new lenses—and frameworks—to monetize digital innovation. We help companies align incentives for sales teams, leverage ecosystems, and optimize packaging, so they can capture and accelerate digital value creation. Meet Our Leaders in Pricing Consulting and Revenue Management Consulting Jean-Manuel Izaret Managing Director & Senior Partner; Global Marketing, Sales & Pricing Leader San Francisco - Bay Area Joël Hazan Managing Director and Partner, BCG Henderson Institute Fellow Paris Meg Kedrowski Managing Director & Partner Los Angeles Jeff Robinson Managing Director & Senior Partner Atlanta Alberto Guerrini Managing Director & Partner Milan Arnab Sinha Managing Director & Senior Partner Philadelphia Camille Brégé Managing Director & Partner Paris Matt Beckett Partner & Director Singapore SEE MORE PRICING AND REVENUE MANAGEMENT CONSULTING EXPERTS NEXT SECTION: Latest Thinking Read our thought leadership on pricing and revenue management. FOLLOW US Belgium | EN © 2021 Boston Consulting Group Careers Contact Subscribe Alumni About Offices Privacy Policy Terms of Use Sitemap Boston Consulting Group is an Equal Opportunity Employer. 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