+ FEATURE EXPAND 2019 FEATURE EXPAND EXPAND THE EXPERIENCE! With innovative transmedial productions and digital interaction formats, we expand multidimensional experiences in a fascinating way: this creates an intuitive, inspiring and effective approach to topics, products and brands. Through these new, interactive experiences, we are pushing the boundaries of spatial storytelling. SPACE: WE EXPAND THE SPACE WITH DIGITAL OVERLAYS TO INTERACTIVELY BRING STORIES TO LIFE. The new Bosch foyer in Stuttgart-Feuerbach becomes expanded and dynamized by the installation of four modular, high-edge large-format LED panels that create an immersive spatial experience. In the Changi Experience Studio visitors use the Travel Guide to explore numerous touchpoints and collect their individual data. The Travel Guide creates a digital experience in which the Changi Airport Group brand intuitively opens up to visitors. It is the embodiment of the exhibition experience leitmotif of a journey. Video: Milla & Partner REALITY: WE EXPAND REALITY BY MAKING THE INVISIBLE VISIBLE IN COMPLEX TECHNOLOGICAL ENVIRONMENTS TO CREATE MAGICAL MOMENTS. Brand experience meets R&D in the high-tech thyssenKrupp Elevator testtower. At the core of the research facility, a mixed reality production illustrates how the hidden components of the drive technology are combined with virtual elements to explain and visualize technical details and give insights into the groundbreaking elevator technology of the future. NARRATIVE: WE EXPAND ANALOG STORYTELLING. WITH A PERSONAL VIRTUAL COMPANION, VALUES AND STORIES CAN BE EXPERIENCED WITH ALL THE SENSES TO BECOME AN INDIVIDUAL EXPERIENCE. Thousands of butterflies live in Changi Airport´s very own butterfly garden. Analog merges with digital in the Changi Experience Studio: Magically illuminated glass butterflies flock together with their digital counterparts to form a scenographic symbol. Their stunning performance creates a seamless cross medial storytelling and guiding experience throughout the entire exhibition. Digital transformation and connectivity are translated into a state-of-the-art installation in the foyer of the Bosch IT campus. The info bots form a grand gesture with 128 interactive networked minicomputers that reduce a stream of data infotainment to short messenger texts, simple drawings and emoticons. The mini-computers are interconnected, react to approach and indicate via light pulses which bot will tell the next part of the story. Video: Milla & Partner INTERACTION: WE EXPAND INTERACTION FROM INDIVIDUAL TO COMMUNAL. THROUGH THE SHARED, SENSUAL AND DYNAMIC EXPERIENCE, THE SPACE BECOMES AN EXPRESSION OF COMMUNITY. In the Garden of Harmony, travellers can experience Changi Airport´s core brand values of communal sense and harmony in an immersive environment with an interactive sound installation. Visitors use their Travel Guides as individual instruments in the orchestra and so become actively part of the show. CATEGORY Feature RELATED PROJECTS ©2021 MILLA & PARTNER GMBH CONTACT / LEGAL NOTICE / PRIVACY POLICIES / DEUTSCH