Saatchi & Saatchi HOME OPINION WORK ABOUT US FOLLOW US Oracle: Inspiring Customer Stories PLAY VIDEO Oracle: Inspiring Customer Stories Oracle needed to take its on premise customers on a journey to the cloud and win new enterprise prospects to its cloud offering. Our challenge was to increase spontaneous awareness as a cloud leader, and also shift perception of Oracle as a human brand across EMEA and JAPAC. We developed a customer-centric campaign led by human insights, rather than sales targets to engage decision-makers as people, not just as executives. Moving away from a traditional corporate approach, we spoke to real life businesses in their pursuit to solve real world problems: transforming businesses, their customers’, and wider communities alike. The campaign featured a series of films starring customers as heroes in their own environments and language. We brought to life their passion and vision in a beautifully shot reportage style, with a warm and inspiring tone of voice. This moves away from Oracle’s traditionally direct approach, which could often be dismissed as arrogant and not appealing to audience needs. The films were supported by an ATL campaign across out of home, radio, print and digital. Mapping the messaging across the consumer journey, we created a consistent experience across all touch-points. Facebook Twitter Email Gategroup: Brand Repositioning WORK Oracle: Inspiring Customer Stories WORK Vaillant UK: Comfort for your home WORK Live Experiences & Events: Case Studies WORK PIMCO WORK PwC Assurance: A Motivating Global Positioning WORK Deutsche Telekom: A Mobile Game To Help... WORK Saab: Bringing The Corporate Culture To Life WORK Vestas: Purpose-Driven Corporate Culture WORK Voltarol: Communicating 'The Joy of Movement' WORK IPSE: New Name, Brand & Identity For A Professional Trade Body WORK Strutt & Parker: Local Business Profile Raising - #Dinoselfie WORK Heathrow Express: Realising A Brand Experience WORK LaSalle: Building On Commercial Success WORK LOAD MORE Saatchi & Saatchi CONTACT US TERMS & CONDITIONS PRIVACY POLICY OUR ENVIRONMENTAL POLICY MANAGE COOKIE PREFERENCES We use cookies to improve user experience and analyze website traffic. By clicking “Accept“, you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.” Preferences Accept