The global market Trends affecting our industry The global tobacco industry sells around 5,600 billion cigarettes each year. The value of the global tobacco market is estimated at £450-£500 billion. The global tobacco industry continues to be a substantial contributor to the economies of many countries and the livelihoods of millions of people across the globe, both directly and indirectly. The future Generally speaking, we think that individual smokers will consume fewer cigarettes each and smaller percentages of populations will smoke. While cigarette sales in developed countries continue to decline year on year, sustained volume growth is widely predicted in emerging markets, driven by population growth and increasing disposable income. As a result, the overall value of the tobacco market continues to increase. The overall value of the tobacco industry is expected to continue growing in the future. The resilience of the industry is underlined by the continued year-on-year net revenue growth, at constant rates of exchange. However, regulation of the industry also continues to increase. This includes the introduction of plain packaging in Australia, graphic health warnings on packs, tougher restrictions on smoking in enclosed public places and some bans on shops displaying tobacco products at the point of sale. Excessive regulation often has unintended consequences. Measures such as retail display bans and sudden increases in excise rates can distort competition among tobacco companies and, in some cases, may result in consumers switching to cheaper, illegally trafficked products. Sound regulation is important in the tobacco industry and, where it is developed with all stakeholders involved, it can help to ensure an orderly marketplace that serves the interests of both consumers and governments. Next Generation Products The combustible market is likely to be the mainstay of the industry’s profits for some years to come, but Next Generation Products, such as Vapour Products (e-cigarettes) and Tobacco Heating Products, are constantly advancing, both in terms of technology and market growth. Growth in these products continues to be strong. In 2015, globally, sales of Vapour Products are expected to have grown to US$6.1 billion, up from US$3.9 billion in 2014, according to data from Euromonitor International. That growth trend is expected to continue through to 2020. Vapour Products (e-cigarettes) are estimated to account for the majority of that growth. A strong heritage and leaders in innovation Our brands Delivering today and investing in tomorrow Our vision and strategy We are BAT We are proud of our heritage and of our continuing success today – and we are excited about our future. Read We are BAT to learn more. Visit the microsite Our industry The global market Corporate behaviour Regulation Illegal tobacco trade Youth smoking prevention Search BATS: LSE GBp 4873.50 (+10.50) About us Sustainable business Our industry Challenges and opportunities How we work From crop to consumer Our products Putting consumers first Next Generation Products Capabilities, commitment, ambition Sustainability Investors Media Reporting Careers Contact us Worldwide Home Our industry The global market Explore our world We are one of the world’s most international businesses and many of our Group companies have their own websites. @BATPress BAT Science @BAT_Sci Toxicant level in e-cig emissions 95 percent less than regular cigarette smoke toi.in/VGXWGb via @TOIHealthNews 07 Oct Reply Retweet Favorite BAT Science @BAT_Sci Exposure to e-cigarette vapour induces negligible or no oxidative damage to lung epithelial cells news-medical.net/news/20161005/… 07 Oct Reply Retweet Favorite Investors Current UK share price 4873.50p +10.50p 09/10/2016 18:45 Our reporting Contact us +44 (0) 20 7845 1000 British American Tobacco p.l.c. Globe House 4 Temple Place London WC2R 2PG © British American Tobacco Accessibility Conditions of use Financial information Privacy policy Cookie policy Site map