AXA_Logo_Solid_RGB ABOUT US Our Purpose, values and vision Act for Human Progress by protecting what matters We always start with our customers As one of the largest global insurers, our purpose is to act for human progress by protecting what matters. Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection. Our values Our values reflect the culture that the Group’s teams around the world live and express each day. The strength of AXA’s company culture and its outstanding managerial continuity over more than 40 years can also be seen in the proximity of its values across the various periods. Courage, Integrity, One AXA and Customer First are the four core values adopted by the Group since 2016. Our vision To transform AXA’s value proposition “from payer to partner”, we will deliver new services complementing the traditional insurance coverage and build new business models to increase the protection of our customers. Purpose, values and vision are shared by each and every employee throughout our organization, as we tailor our services and solutions to each of our 108 million customers around the world, one person at a time, in an ever-changing and fast-evolving world. Youtube is disabled Authorize cookies to access this feature. ALLOW Find out more AMBITION 2020 STRATEGY AMBITION 2020 2020 INTEGRATED REPORT AXA'S ADVENTURE DIRECT ACCESS Contact us Subscribe to email alerts Regulated information DATA PROTECTION Cookie Policy Cookie Management Privacy Policy ENGLISH / FRANÇAIS Legal information and terms of use © 2021 AXA All Rights Reserved Cookie AXA and its 7 third party providers use cookies/tracers for the following purposes: audience measurement, to compile statistics based on the use of our website, social media sharing, to share content on social networks or platforms present on our sites, functionalities management, to provide enhanced functionality and personalization on our website. You are free to accept or refuse these cookies/tracers. We will retain your choice for 6 months. You can change your mind at any time by clicking on the "Personalize my choices" link. LIST OF THE THIRD PARTIES AND COOKIE POLICY PERSONALIZE MY CHOICES REJECT ALL ACCEPT ALL