Producing and communicating international As an industrial company, you not only deliver products, you also engage your customers with accurate communication. Challenges The manufacturing industry spends vast sums of money establishing brands globally in dozens of markets. Manufacturers have to maintain their brands worldwide, otherwise they risk losing market share. Delays in achieving communication targets can therefore prove extremely costly. Marketers in industry should track down and satisfy the communication trends in their sector, and at the same time react to the personal information requirements of their customers. A target group driven approach is particularly important when marketing products requiring explanation. In addition, companies also have highly specialized product catalogs which often have to be updated, meaning that the distribution of digital assets requires considerable input. Strategies censhare clients speak for themselves: The aim is to generate processes through which marketing activities can be planned and their execution and performance controlled. Integrated workflows allow the production of campaigns, product packaging and brochures, advertising and other marketing activities to be optimized for local or global teams. The automation of workflows and approval processes accelerates the development and time to market of projects and campaigns, and also provides additional control. The deployment of the right assets at the right time, in the right place and in the right language make it simple to achieve effective collaboration and global branding, as well as realizing dedicated KPIs for manufacturers. The process of supplying customers with product information can be automated. Updates can be made via product master data and then fedback via CRM and ERP. Refining and segmenting the approach via data analysis driven marketing can also prove effective and combine customer knowledge, consumer behavior and product usage patterns with campaigns and offers. - 40 % External costs Learn more in the censhare ecosphere Product descriptions Trainings and webinars Marketing Automation Marketing automation with censhare allow you to communicate with your customers automatically and directly wherever they are and in the manner they would expect. Learn more Any questions? We look forward to hearing from you. Would you like a presentation? Allow us to show you how censhare can revolutionize your corporate communications. Functions Efficient production All digital assets can be saved in a Digital Asset Management (DAM) system, and used for campaigns, packaging, product graphics, sales documents, point of sale deployments, showrooms and other communication resources. Responsible marketing personnel can search for keywords and process localized content via any web browser on an access authorized basis. A DAM can encompass product, image and production processes, as well as customer profiles. Learn more in the censhare ecosphere Product descriptions Trainings and webinars Newsletters, blogs, white papers etc. can be produced with Multichannel Campaign Management from a media pool. For maximum brand consistency and control, changes to communication can be made on a fully or partially automated basis in all country specific versions and translated using Translation Memory . A dashboard for reports and content Marketing Resource Management encompasses a range of processes and applications to integrate marketing processes. In a central dashboard, campaigns, resources, tasks and budgets are visualized in real time and controlled and managed centrally. Information Management can also maintain the relevance and context of content for target groups or even individual customers, and generate the corresponding segmentation and metrics based on this information. Engage your customers censhare offers solutions for all marketing and communications strategies. Content Marketing Relying on censhare, you can personalize relevant content for all channels, boosting customer engagement and loyalty, conversion rates and marketing output. Learn more Marketing Automation Marketing automation with censhare allows you to communicate with your customers automatically and directly wherever they are and in the manner they would expect. Learn more Brand Management Consistent brand assets in print, advertising and online are required to deliver messages effectively. With censhare it is easy to use these in a controlled and consistent way. Learn more Multichannel Marketing With the help of censhare, you can automate and segment your communication in all channels, allowing you to personalize your marketing messages. Learn more Right here, right now censhare is the integrated solution for intelligent business communication. We look forward to hearing from you This is how to get in touch with us. Contact us DE +49 89 568 236 0 CH +41 44 454 606 0 UK +44 20 787 048 30 US +1 774 326 0236 IN +91 12 445 362 10 Contact Follow us Newsletter Meet us Would you like a conversation or to experience censhare live in action? All events Work with us Please send your application to recruiting@censhare.com Vacancies © censhare AG Made in Germany with ImprintPrivacy policyTerms of use Deutsch