HELLO. CONTACT US MENU JOHNNIE WALKER BLUE LABEL LIMITED EDITIONS Packaging Design Johnnie Walker Blue Label wanted luxury consumers to see the brand’s beautiful Tiffany blue bottle in a new light. We saw an opportunity to set the benchmark for how Blue Label does limited editions. THE CHALLENGE How can Johnnie Walker capture the hearts of globetrotting Asian luxurians within the highly competitive arena of travel retail? OUR RESPONSE Create a series of highly collectible limited editions dropped into luxurian airport hubs across the world. In each territory we celebrated the global megacity local to that market creating a link between the scale of influence of that city and that of Johnnie Walker’s Blue Label - a giant of luxury whisky. Working with cutting edge artists and illustrators local to each megacity, we identified the cultural stories, icons and visual signatures that would translate into beautiful on pack art. A reduced colour palette allowed us to maintain the detail and complexity of the artworks which in turn, allowed us to screen print directly onto the glass surface of the bottles to create an end effect that echoed the beauty of stain glass windows. RELATED PROJECTS Packaging Design / Activations JOHNNIE WALKER X TRISTAN EATON Brand Strategy & Design / Identity Design / Packaging Design BLADE RUNNER Follow LOVE. on Twitter Follow LOVE. on Instagram Watch LOVE. on YouTube Call LOVE. on +441619715050 Email LOVE. GET IN TOUCH NEW BUSINESS MEDIA & PRESS JOBS AT LOVE. GENERAL ENQUIRIES Follow LOVE. on Twitter Follow LOVE. on Instagram Watch LOVE. on YouTube Call LOVE. on +441619715050 Email LOVE. 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps Tel: 0161 971 5050 All work copyright of LOVE Creative 2021