MAP EMAIL HOURS 250-384-5263 HOME ABOUT US BRANDS FURNITURE SALE FAQ CONTACT QUALITY, CRAFTSMANSHIP & NORWEGIAN DESIGN! FJORDS FLYER | ABOUT FJORDS | MATERIALS | FJORDS ADVANTAGES | POPULAR & PROMO ITEMS Fjords has been a leading Norwegian furniture manufacturer for more than 70 years. With modern Norwegian design, inspired by ancient traditions and Norwegian nature and history, we want to create trends for the future. ON NOW: FJORDS FALL SALE! OVER 100 RECLINERS IN STOCK AND READY FOR DELIVERY Standard Furniture is proud to bring Fjord’s furniture gallery to Victoria and Vancouver Island. Come in store and see the quality 70 years of experience brings. QUALITY AND CRAFTSMANSHIP Through all these years, we have produced comfortable quality furniture based on good craftsmanship and Norwegian design. We are proud that the furniture from Fjords are produced with the same dedication and skill as in 1941. INSPIRATION What is it that makes us different from other furniture manufacturers elsewhere in the world? Is it the contrasts landscape that surrounds us, where the endless motion of the ocean meets the strength of the mountains? Or is it the light in Norway – constantly changing – sometimes light, sometimes dark, unable to exist without the other? Both yes and no. The nature around us is robust and what we make is solid. The nature around us is generous – our furniture are made for generous comfort. TRADITION AND INNOVATION The main key to our philosophy, is to find the combination between tradition and innovation, the point where yesterday’s knowledge meets modern technology. This makes us reliable and trustworthy, from product quality to delivery. Just like the ocean, we move constatly towards the goal, and like the mountains we will always have our roots in the past. It makes us unique. It makes us Fjords. THE FJORDS ROME IS THE NEWEST RELAXER FROM FJORDS FJORDS ROME The Fjords Rome is the newest Relaxer from Fjords. It features a three motor system with controls for power recline, lumbar and neck support. The Fjords Rome swing relaxer, featuring our first three motor system, features controls for reclining, power lumbar support and power head / neck support. These details makes the seating experience ergonomic and gives your lower back and neck correct support. Available in all our leathers and select fabrics, the Rome is available in two sizes, small and large. Black base is standard on Rome. COLORS AND MATERIALS Choosing the right fabric or leather on a piece of furniture should be logical and exciting. Therefore, we have put together a large number of modern fabrics, leathers and materials within the corresponding colour nuances that will make it easier to be able to make your individual choices. All fabrics, leather and material samples you will find at Standard Furniture. FABRICS Our fabric collection has been tested and approved in accordance with the Norwegian Møbelfakta quality requirements. Møbelfakta tests and approves fabrics in accordance with Norwegian and international standards (NS, EN and ISO). NORDIC LINE Nordic Line is a fully protected top grain leather which undergoes careful processing to ensure a finished product that is more resistant to liquids and sunlight. This treatment also protects Nordic Line leather from stains and minor wear while reducing everyday maintenance to an absolute minimum. A perfect choice for furniture that is heavily used. SOFT LINE Soft Line has a unique softness and natural feeling for added comfort. Soft Line leather is treated with a delicate, protective finish that protects against stains and improves resistance to liquids. Soft Line is an ideal solution for families that want to enjoy the pleasure of quality leather furniture without having to alter their normal routines in order to maximize the life of their furniture. ASTRO LINE Semi-anilin: Although the term is typically defined as being only partially aniline dyed, aniline dyeing is in fact only part of the process. The term semi-aniline means that some surface pigments have been applied to the natural leather to even out tones, mask blemishes and make it more resistant to liquids. Compared to pure aniline leather, semi-aniline leathers offer improved resistance to spills and environmental factors. Astro Line leather is slightly thicker than other furniture leather while still maintaining a natural softness and excellent resistance to wear and tear. ADVANTAGES With knowledge about our needs for rest and movement, as well as for using modern technology, we design furniture that will make your everyday life better and easier. The functionality in our furniture is customized to suit your need for ergonomics and your body’s need for rest and movement. We transcend the barriers, and through the knowledge and expertise in design and function, we challenge the possibilities in every part of the furniture. We have a clear goal when we design furniture: Improve your living RESTING POSITION Fjords recliners have continuous reclining of the back and provide comprehensive support that prevents tiredness in your legs and back. Your individual resting position is easily achieved by moving your body. ACTIVE RELEASE SYSTEM™ All of our recliners have a unique, built-in mechanism, Active Release System, that automatically provides the best neck and back support. If desired, it can easily be adjusted by a single movement to further enhance your seating experience. ADJUSTABLE NECK SUPPORT Some of our chairs have height adjustable neck support with the built in Active Release System. Our models are designed to support your spine comfortably in the correct places and angle. That’s why it’s important that you choose your personal recliner! TWO SIZES All of our recliners are available in two sizes: Large and Small SEVERAL DIFFERENT BASES Different bases contribute to distinguish the various models of our recliner collection. Some models are available in two base styles, others in one. Choose the one that suits your style. Note that they all have different advantages. RECLINABLE SOFAS In order to satisfy the need for comfort and well-being, we provide individual reclining of each seat, regardless of whether you choose a high or low back sofa. Our sofas with high back (FSH) have a reclineable back, adjustable neck support and are available with 2 and 3 seats. Our low back sofas (FSL) have reclineable back and are available with 2 and 3 seats. TECHNICAL ADVANTAGES Comfort is not a luxury, it is essential to your health and general well-being! It’s important for your body to be truly comfortable; this means that the chair you choose needs to be more than just a soft place to sit. Ergonomic comfort An ergonomically correct chair will provide continuous support and comfort and this will prevent your legs and back from becoming tired. Such a chair will relax your body, enabling your blood to circulate more freely. As your back relaxes, your spine is gently supported in the right places and at the correct angle. Leather, textiles, sewing and upholstering Active Release System™ Springs in the back and seat optimize comfort Steel back and seat design Seat and back with Dacron fibres Gliding steel mountings Cold cure moulded foam in back, seat, armrest and footstool Laminated wooden bases Bases POPULAR ITEMS & PROMOS We have a huge selection of in stock Fjord’s furniture. We also can special order any Fjord’s items you may want. FJORDS Stockholm FJORDS Helsinki FJORDS Axel Chair FJORDS Fjords Loft FJORDS Fjords Mustang FJORDS Fjords Bergen FJORDS Fjords Muldal FJORDS Fjords Nice Swing Recliner STANDARD FURNITURE 250-384-5263 758 Cloverdale Ave Victoria, BC HOURS Sunday 12 – 4pm Monday – Saturday 9:30 – 5pm Copyright 2021 © Standard Furniture Group