Client Results About News & Insights Contact Client Results / Publiespaña Understanding the impact of media in Spain Our experience with Ebiquity has been exceptional. They have carried out a very rigorous, objective and methodologically perfect work, and clear and concise in the presentation of the conclusions; and all this on time. The experience they have with similar ROI studies in other countries, as well as their knowledge of the advertising strategies of their advertisers' portfolio, made us bet on them as collaborators of a pioneering study in Spain and that brings us objectively to the formats and media channels effectiveness when measuring the advertisers return on investment. The involvement, dedication and treatment with the team have been unbeatable. Orlando Gutiérrez Operational Marketing Director at PUBLIESPAÑA CASE STUDY HIGHLIGHTS Created a structured database of 200+ econometric models Integrated findings from 30 FMCG brands over 3 years Developed evidence-based benchmarks for FMCG ROI Objectives Publiespaña is the commercial subsidiary of Mediaset España, responsible for advertising and the commercial exploitation of Mediaset’s seven TV channels. Publiespaña wanted to understand the role and impact of different media channels on fast-moving consumer goods (FMCG) brands, to help its clients make optimal advertising investments to independently understand the rapidly-evolving Spanish media marketplace. Highlights 1. Established TV as most important medium to drive short-term ROI 2. Demonstrated TV as most efficient medium long-term 3. Set TV ROI benchmark for Spanish market at €1.89 for every euro 4. Showcased findings at high-profile 2019 AEDEMO event Download Case Study Get the full PDF which includes our approach and outcomes. Your Email Address By submitting your request, you agree to our Privacy Policy. Our Related Results View all case studies Audi Driving digital marketing excellence from the centre for Audi View Case Study Reckitt Accelerating Reckitt’s digital excellence journey View Case Study BT Optimising marketing budget allocation for BT View Case Study .cls-foot { fill: #FFFFFF; } Locations Careers Investors World Leader in Media Investment Analysis Ebiquity plc - a company listed on the London Stock Exchange (AIM:EBQ) Part of the Ebiquity Group: Privacy Policy Terms of Use Terms and Conditions Cookie Policy Press Enquiries Modern Slavery Act Business Ethics Policy Anti Bribery Policy Suspicious Emails Statement of Independence Code of Conduct ©2021 Ebiquity plc. All rights reserved. LinkedIn Vimeo Twitter Contact