About Meet the team What we do Our difference Worldwide reach Working at Strategir Offer Shopper research Product testing Innovation research Packaging research Qualitative expertise Technologies Knowledge Quotes Webinars Case studies News Careers Welcome to Strategir® We unlock consumer truth to drive sustainable growth throughout the path to purchase Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients. More about us Our Difference Our goal is to turn consumer truth into brand growth. Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process. At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential. Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth. MORE ABOUT US News Carine Tami joins Strategir-WSA! Emmanuel Delsuc, Chief Executive Officer of the Strategir group, announced that Carine Tami will join Strategir-WSA as Managing Director on October 1st, 2018. Carine Tami […] READ MORE 5 October 2018 Unlock the secret meaning of consumer feedback Join our workshop (free participation) presented by Emmanuel PHILIPPE, Strategir WSA October 18, 2018 – From 9.00am to 11.00am Location: Strategir WSA – 5 rue Jules Vallès – 75011 PARIS, […] READ MORE 28 September 2018 ESOMAR Congress Berlin – 23-26 September, 2018 The data, research and insights profession has seen more change and evolution in the last five years than ever before. […] READ MORE 1 September 2018 Delving deeper into consumer shopping behaviour Gain top tips for winning at point of sale for FMCG brands. Shoppers buy more when it is easier to shop because we shop without […] READ MORE 1 September 2018 The Future of AI & Automation This webinar event, organised by NewMR, looks at how organisations are putting AI & Automation to work in market research & insights. Session 1, 20 […] READ MORE 29 August 2018 Paris Retail Week – 2018 From 10 to 12 September 2018, Strategir will attend the 4th edition of PARIS RETAIL WEEK. This important exhibition is open to all retail and e-commerce […] READ MORE 16 August 2018 How to really give a voice to consumers in a product test? Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research 2-5 September, 2018 | Verona, Italy to know more ! Strategir and […] READ MORE 16 August 2018 How a VR 360° immersion in sniff test connect the consumer to the category for a better fragrance selection? Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research 2-5 September, 2018 | Verona, Italy to know more ! Strategir and […] READ MORE 16 August 2018 Delving deeper into consumer shopping behaviour Gain top tips for winning at point of sale. Shoppers buy more when it is easier to shop because we shop without knowing how we […] READ MORE 7 August 2018 What makes the USA unique? There are more similarities than differences between western European countries and the USA – but it is the differences that determine success or failure. Do […] READ MORE 3 July 2018 ALL NEWS Quotes What clients say The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive. Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu) ALL QUOTES Virtual technology Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product. Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth. Virtual technology is an integral part of our way to unlock consumer truth. ALL VIRTUAL TECHNOLOGY Related Twitter @strategir1 1 day ago @STRATEGIR1 Fiers ! Et bravo à l'équipe, à @Firmenich et à tous les lauréats ! @syntec_etudes @Offremedia @igoisbault Reply Retweet 3 Like 5 2 October 2018 @STRATEGIR1 Une connaissance #client augmentée grâce à l'analyse #sémantique automatisée inscrivez vous ici pour en savoir plus… t.co/RboXGTIFHR Reply Retweet 2 Like 3 Site map Legal Privacy policy ©2017-2018 – Strategir – All rights reserved Réalisation: Coccinet This website uses cookies to offer you a better browsing visit. CONTINUE COOKIES POLICY