MCDONALD'S BILLBOARD HOTELS Wild bees lack places to rest. There are 200+ McDonald’s restaurants around Sweden with plenty of outdoor billboards. So we created billboards that double as fully functioning bee hotels. As part of their sustainability work, we created a new type of outdoor billboards for McDonald’s Sweden that double as bee hotels. The billboards are permanent installations made of wood with holes drilled in both the copy and the logo where wild bees can rest. All McDonald’s franchisees can order their own billboard Hotels and customize both size and messaging. The initiative was inspired by franchisee Christina Richter, who started keeping beehives on the roof tops of her McDonald’s restaurants. With a billboard hotel, any franchisee can easily contribute to biodiversity. WORK NORDDDB CONTACT FACEBOOK INSTAGRAM TWITTER YOUTUBE LINKEDIN SNAPCHAT CPH NORD DDB Cph Møntergade 1, 2nd floor 1116 Copenhagen +45 3346 3000 HEL NORD DDB Helsinki Vuorikatu 16 A 3 00100 Helsinki CEO: +358 40 595 1607 OSL NORD DDB Oslo Torggata 1 0181 Oslo Norge +47 22 59 32 00 STO NORD DDB Stockholm Torsgatan 19 Box 6016 102 31 Stockholm +46 8 588 980 00