Skip to navigation Open menu Fashion FWD BRINGING FASHION FWD UNTIL WE ARE CLIMATE POSITIVE, FAIR FOR ALL AND CIRCULAR BY DESIGN Play video Fashion FWD - Bringing Sustainable Fashion Forward Go to content Fashion FWD BRINGING SUSTAINABLE FASHION FORWARD At BESTSELLER, we want to accelerate fashion’s journey towards a sustainable reality. Our industry has a significant impact. By countering climate change, using resources efficiently and promoting human rights, business can be a positive force for change. We want to take more action and enable greater progress, faster. Bringing Fashion FWD until we are climate positive, fair for all and circular by design – this is our ultimate ambition, our North Star. It guides our strategy, our goals and the action we take to become as sustainable as possible, as soon as possible. We have made some good progress in areas such as social labour, chemical management and the use of more sustainable materials since we formalised our first code of conduct in 2000, but now we are accelerating. Our Fashion FWD strategy emphasises the immediate need for inclusive and holistic action on sustainability. This action must support business growth within planetary limits by constantly optimising our operations, setting science based targets, and by seeking innovative solutions across the whole value chain. We are acting on the areas where we know we can improve immediately, collaborating with our partners, finding new answers, and re-evaluating when new information arises. Our Fashion FWD strategy sets our near-term direction and keeps us accountable with goals to achieve by 2025. When we have achieved these goals, we will then set new ones, always aiming higher towards our North Star. Fashion FWD THE FASHION FWD STRATEGY Learn more about our goals and the action we are taking to become as sustainable as possible, as soon as possible. READ MORE Fashion FWD INVEST FWD We believe real change happens through a combination of continuous improvement and strategic innovation and collaboration. Invest FWD is BESTSELLER’s new investment platform to accelerate sustainable innovation and solutions. READ MORE Fashion FWD LETTER FROM OUR CEO This is a significant moment for our company as we introduce our ambitious new sustainability strategy – Fashion FWD. Sustainability and business go hand-in-hand. Building on the good progress we have made to date, we must now go to the next level so operating sustainably throughout our value chain becomes second nature to us. - Anders READ MORE Fashion FWD OUR NORTH STAR Our North Star is our ultimate ambition and commits us to bring Fashion FWD until we are climate positive, fair for all and circular by design. Our strategy is based on becoming as sustainable as possible, as soon as possible. READ MORE CONTACT General contact info Press & Media Images and Logos Brand Marketing and PR Supplier Not sure who to contact? Call or e-mail our reception. E-mail: contact@bestseller.com Phone: + 45 99 42 32 00 Cookie policy Privacy policy Terms & conditions ﻿ Cookie notice We use cookies and other technologies to enhance site navigation, measure performance and analyze traffic and to deliver marketing services. If you click “Accept Cookies” you accept this use and agree that we share information with our third party partners. If you disable all cookies, we will only use the strictly necessary cookies. Select “Cookie Settings” for more information and to manage your options. At any time, you can withdraw your consent to store cookies. For further information including information about third party partners, please read ourCookie policy Cookies Settings Reject All Accept All Cookies