PERFORMANCE MARKETING TEAM CAREER BLOG APPLE SEARCH ADS TO GET YOUR APP ON TOP The ROI-focused app store strategy Spyke Media takes performance seriously – and this won’t stop with traditional app engagement and app marketing campaigns. We assist our customers in the definition, execution and review of ROI-focused app store strategies that convert the advantages of App Store Optimization (ASO) and Apple Search Ads (ASA) into long-term winning strategies. WHY APPLE SEARCH ADS RELEVANT AUDIENCE FRAUD FREE SCALABLE The native audience of app stores is an ideal population to connect with. These target groups are looking for what you offer. More than 65% of all app downloads follow a search within the app store App Store Optimization matters. Finding the right keywords and presentation for your app on the stores will lead to a better or even top position in the app store search results. With Apple Search Ads, money isn’t sunk on under-performing keyword marketing. Our certified Apple Search Ads Team will re-allocate budgets to relevant keywords that deliver high- quality users for your app. With the help of ASA we can promote your app to customers in 59 countries and regions with automated machine learning optimization. SPYKE MEDIA BRIDGES Dynamic Data in Apple Search Ads & Mobile Measurement Partners (MMPs) We bridge the gap between App Store Optimization and MMPs for you to take full control of your ad performance and leverage automation to grow ROI and save time that you need for the next strategic tasks. WHY SPYKE AND NOT DIY? Our team has been trained by Apple staff, is authorized for Apple Search Ads and constantly optimizes strategies to succeed in the AppStore environment. The team knows all the latest updates and takes part in regular trainings. Spyke Media’s experts will work with you to analyze, optimize, execute and review your app’s positioning on the AppStore. The work is fueled also by powerful API connectivity and automatization, intelligently combining ongoing improvements that result from experience with a wide range of customers. Spyke App Store Optimization will lead to a better app store rank and contribute to visibility, enhance meaningful reach and allow for an efficient acquisition of new, engaged customers. Additionally, clients benefit from third party systems in our tech stack to reach best keyword and competition analysis. Our own proprietary system allows for intelligent combinations of campaign and attribution data, leading to more comprehensive insights and better performance. OUR APPROACH For Your Apple Search Ads Success We consult with our clients about the app, promotion targets, budgets, desired volumes and restrictions. To maximize potentials, we analyze the app as well as its competition, resulting in advice for App Store Optimization as well as suggested keywords. Based on our approach, we identify the relevant keywords for the start and set up of the initial campaign. This is followed by creative testing & bids on best performing keywords to increase downloads. We make use of continuous Machine Learning Auto-Optimization to maximize Installs or achieve the disred in-app-event-ratio, such as purchases or registration. Based on the insights, Spyke Media continues to monitor the competition and keywords to leverage machine learning capabilities, leading to evolutions of the campaign. INTEGRATION WITH MMPS Increase your organic downloads and start your first Apple Search Ads campaign with Spyke Media! Start © Copyright Spyke Media 2021 Disclaimer | Imprint | Privacy Policy