Advertising policy WHY DO BUYERS KNOW AND LOVE CANNED FOOD FROM THE "GLAVPRODUKT" COMPANY? The company " GLAVPRODUKT " is a leading Russian manufacturer of canned meat, dairy, vegetables and fish. The assortment of products includes more than 300 items of high quality canned food. According to research company "Komkon" canned " Glavprodukt " buys every second Russian family, while 65% of consumers prefer the brand of corned beef " Glavprodukt ". Mark " Glavprodukt " six consecutive years (2008-2013) was nominated for the title of "favorite brand of Russians" in the category of meat and fish. Mark " Glavprodukt " provided significant advertising support. The company's products have good liquidity and are never stockpiled. The fast turnover of canned food under the GLAVPRODUKT trademark brings our dealers a significant additional profit. The key to such successful sales is, among other things, the competent advertising policy of the company " GLAVPRODUKT ". Possessing advanced advertising technologies, " GLAVPRODUKT " not only promotes its trade mark, but does it exceptionally competently and professionally. The advertising budget of the company is the largest among the companies operating in the Russian canned food market. Original and memorable commercials have become bestsellers in the Russian advertising market. " GLAVPRODUKT " constantly provides advertising support by placing advertisements in the federal media: Advertising on national TV In recent years, the company has significantly expanded its presence on the air of the national TV channel Russia. Our consumers can see “ GLAVPRODUKT ” advertisements in the top-rated programs of the Russia TV channel: Good morning Russia! Cup of humor, Room of laughter, Crooked mirror, Laughter of Evgeny Petrosyan, Director for himself, One hundred to one, Evening special projects (benefit performances, anniversary and holiday concerts of popular artists, humorous programs), World cinema, Evening TV series, Russian series. Advertising on federal and commercial radio stations In terms of airtime, the company " GLAVPRODUKT " for many years was one of the ten largest advertisers in Russia on the radio. Advertising on satellite TV «ГЛАВПРОДУКТ» уделяет особое внимание оформлению мест продаж своей продукции. Разработанные ведущими дизайнерами страны POS - материалы: плакаты, стикеры, стопперы, воблеры и др. - привлекают внимание покупателей красочностью и запоминаемостью. Упаковка продукции и рекламные материалы компании, созданные в собственной дизайн-студии компании, по качеству и внешнему виду соответствуют мировым стандартам. Широкий спектр разнообразных промоушн-сувениров с логотипом компании пользуется повышенным спросом среди дилеров компании и помогает им в достижении еще более высоких уровней продаж, а так же поддерживает престиж торговой марки «ГЛАВПРОДУКТ». «ГЛАВПРОДУКТ» - постоянный участник крупнейших международных выставок, таких как World Food, Продэкспо, Metro Expo и др. По оценкам специалистов, стенд компании всегда является самым посещаемым на выставке. Министерство сельского хозяйства Российской Федерации ежегодно отмечает высокое качество продукции компании «ГЛАВПРОДУКТ» золотыми медалями, а так же многочисленными почетными дипломами. The company " GLAVPRODUKT " is one of the most dynamically developing companies. The company constantly introduces new products to the market, which are also supported by professional advertising support. Therefore, it is not only profitable for our dealers, but also interesting to work with the leader of the Russian canned food market. In its further advertising strategy the company " GLAVPRODUKT " intends to use both proven traditional and new original ways of promoting its products. The company " GLAVPRODUKT " is interested in establishing new partnerships with professionals in the advertising market