Services Our Work Industries Insights About Contact Us Call Us Today: CONTENT DEVELOPMENT That Increases Your Admissions We create best-in-industry content that builds brand trust while accelerating your target audience’s path to addiction treatment admission. Contact Us Expert Content Development to Stand Out from the Crowd Let Active Marketing help you create great content to increase admissions to your addiction treatment facility. With almost 20 years of expertise in the addiction treatment industry, we have a deep understanding of what your target audience is looking for, backed by experience, data, and strong industry relationships. We are a powerhouse when it comes to creating content that generates phone calls for addiction treatment. Content development is the first step in all content marketing strategies. Your content needs to: Answer an important question Nurture an admission to your treatment facility Stand above the rest of the crowd How Do You Know Which Questions to Answer? Research helps determine which questions to answer. Content development requires you to learn what answers people are looking for with keyword and demographic research. The best topics to write about will be at the intersection of the search volume and the competitiveness of the keyword, which we call keyword efficiency. Keyword efficiency means that you probably don’t want to shoot for the highest volume keyword that is dominated by large companies, but you also can’t settle for keywords with little search volume. Find the intersection and create great content based on efficient keywords. Good Headlines Create Good Readers Research shows that 80% of readers will read your headlines, but only 20% will read the rest of your content. Your headlines need to show the reader which question you are answering and be compelling enough to get that reader into the 20% who read the whole article. Don’t skimp on creating good headlines during your content development. Content Development Strives to Engage Your Readers Compelling content and top-notch design create engagement. Engagement is one of the most important factors in content development. Engaged readers find your content more valuable. Engagement also increases social media shares, which advances your social media marketing plan. Engaged readers stay on your website longer, which is a key part of SEO to rank high in search results. Engaging content will also increase your ability to earn backlinks in your link building campaigns. Highlight Your Strengths What makes your addiction treatment center unique? Lots of competitors are trying to reach the same potential clients you are. During content development, show readers how you are different from the others and leverage your authentic brand. Make Sure the Content Can Nurture an Admission It’s not enough to have engaging content if that content can’t logically lead to an admission to your facility. You can write the best article ever on cell phone accessories that draws lots of readers and ranks high in the search results – but, that article doesn’t lead any readers to contact you for addiction treatment. That’s an example of conversion rate optimization failure. Your content development process needs to find a topic with a connection to the addiction treatment industry. Continually Add and Update Your Content It’s important to show Google you are providing consistent, fresh answers to the questions its search users are asking. These questions change over time and so should your content. Consistently adding content will improve your SEO and search rankings. New content development will also create return visitors, which have higher conversion rates. Want to learn more? We can’t wait to talk with you. Let’s Talk Today: 1 (877) 850-7177 Home Our Work Blog Contact Privacy Policy Terms & Conditions Site Map © 2021 active marketing. All Rights Reserved.