Society Offers / services Catalogs News Pro area Our network Recruitment You are looking for You are here Home > News > LARIVIERE News LARIVIERE News Launch of the new GALIZA range Historically recognized for its know-how in the field of natural slate, LARIVIERE consolidates its position on this material which has been part of its DNA for more than 70 years. With its expertise in this field and anxious to offer a range adapted to the needs of its customers, LARIVIERE is developing its flagship brand, and today offers a new offer: GALIZA, l'Ardoise Naturelle. The GALIZA offer is broken down into 8 product families. Each of them has its own characteristics, making it possible to offer the customer a tailor-made solution, adaptable to all its future sites, in new as well as in renovation. Thanks to a logistics organization located as close as possible to the slate quarries, LARIVIERE controls its entire distribution chain, both in terms of product quality and availability. Thus, LARIVIERE is today the only distributor to offer ranges of slates guaranteed for 10 to 50 years, against any defect calling into question the waterproofing of the roofs. This commitment assures customers of 110 points of sale, quality, reliable and durable products. In order to guarantee the success of this national launch scheduled for May 22, 2017, LARIVIERE wanted to build its communication plan in two phases. • TRAINING & APPROPRIATION : Convinced that the first factor for the success of this launch is above all a total mobilization of its sales force, LARIVIERE relies on the training of its teams upstream. As the first relay of information, the sales representatives benefited from in-depth support with slate experts, to develop their knowledge and their sales arguments. • CUSTOMER SUPPORT: In this second phase, LARIVIERE wishes to build a privileged link with its customer and develop a real partnership to ensure the success of the deployment of the brand. Leader in its market, LARIVIERE has been able to evolve with the constraints of its environment, by listening to the needs of its customers. By offering them a variety of slates as much in their regularity, flatness, colors as in their formats, LARIVIERE is serenely committed to the development of its historic product. Tokster article Article The Monitor Return Our network Find the contact details of the distributor closest to you: 36 bis rue Delaage - BP 40446 - 49004 ANGERS - Cedex 01 - Tel. 02 41 24 20 00 - Fax 02 41 24 20 01 Contact usLegal informationSitemap