Let’s Talk Expertise Capabilities Our Work Clients About Careers News Emerging Tech Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience. Emerging Tech Case Studies Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

Let’s Talk Expertise Capabilities Our Work Clients About Careers News Case Study: Blumberg Capital Money 20/20 Survey Campaign Objective Make a splash at Money2020 and position Blumberg Capital as a leading early stage FinTech investor Strategy •Secure a speaking spot for David Blumberg at Money2020 •Partner with another VC firm to hold party at the conference •Commission a FinTech focused survey to be released in conjunction with Money 20/20, The topic of the survey was Americans attitudes towards FinTech •Unveil the results of the survey through an exclusive offered to a leading publication •Develop press release with the key results and issue over wires after exclusive goes out •Amplify the results via social channels •Write byline based on results of the survey for placement in a tech publication •Schedule press meetings for the Blumberg team Results •24 unique stories, highlights include: •Forbes, Laura Shin – Survey On Consumer Attitudes Toward Fintech Spells Trouble for Banks •CNBC, Harriet Taylor – How tech will transform the way we buy, borrow and sell •Secured byline placement in VentureBeat •Invited seven top reporters to attend the Blumberg Capital /Khosla Ventures Money 20/20 party •Secured three press meetings at the show Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

Let’s Talk Expertise Capabilities Our Work Clients About Careers News Our Expertise We’ve turned upstart founders into industry thought leaders, and we’ve helped reinvigorate established brands through smart communications strategies and creative campaigns. We’re consumer and technology marketing and communications professionals above all else, and we use our skills, industry knowledge, and influence to help our clients achieve ambitious business objectives. Our Expertise We’ve turned upstart Venture Capital firms into industry thought leaders, and we’ve helped popularize the language of disruption. We’re technologists above all else, but we diversify and specialize across the tech landscape. Enterprise Consumer Financial Blockchain Emerging Tech Home © 2021 sparkpr. All rights reserved. ● info@sparkpr.com

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