AUTOMATED REPORTING REVOLUTIONISES CAMPAIGN ANALYSIS Q. How does this retailer achieve an unparalleled view of its campaign performance while saving days worth of senior analyst resource each month? A. By using Planning-inc’s Campaign Analyser to automate the analysis of vast amounts of campaign results. WHAT’S THE STORY? This leading retailer sends out big volume trade campaigns and promotional activity supporting ecommerce, in-store experiences and customer reward programs. New, automated emails are set up regularly, while a weekly drumbeat of emails sees highly targeted newsletters sent to a large, super-engaged group of customers. The business wanted a better understanding of how their campaigns were performing to report on their impact and to direct contact strategy and P&L management. But properly analysing this level of activity on the fly was just not possible – they didn’t have enough analyst resource and it took too long to get results for the business to react to changes in performance. WHAT WE DID We set the client up with our cloud-based reporting solution, giving them an interactive view of vital information like incremental value, net profit generated and email metrics, as well as customer satisfaction scores and reward redemption. Updated daily and processing huge volumes of performance data, advanced statistical processes automates incremental measurement. The report provides an overview of each campaign’s performance, as well as specifics like which customer groups performed best in which product categories. What’s more, the whole CRM team has access to the results via their Office 365 account. THE IMPACT This retailer has saved 100s of valuable senior analyst hours while senior decision makers now have the insights needed to develop the campaign program at their fingertips. Previous CUSTOMER RECOMMENDATIONS FUEL REVENUE RISE FOR ARGOS Next NEXT-GEN ANALYTICS BOOST GAMING OPERATOR’S SHARE PRICE Contact Us Planning-inc Ltd, 90 Union Street, London, SE1 0NW contactus@planning-inc.co.uk +44 (0)20 3998 7310 Registered Office: 75 Bermondsey Street, London, SE1 3XF. Registered in England and Wales No 4118854. Copyright © 2021 Planning-inc. All rights reserved. Site Links What We Do Products Blog Who We Are Contact Careers Privacy Policy Cookie Policy Subscribe By entering your email address, you agree to receive the latest marketing and insights from Planning-inc. You can unsubscribe at any time. SIGN UP For information on how Planning-inc uses your personal details, please see our Privacy Policy. We use Analytical Cookies to enable us to collect anonymous information on how visitors use our website. This helps us to make improvements to the website content and navigation. If you Decline, we will not use Analytical Cookies to track how you use our website, but a single cookie will be used to remember your preference. Strictly Necessary cookies will still be used. For more information please see our Cookie Policy. Accept Decline