Kurppa Hosk Kurppa Hosk Work About Insights News Contact Tink Transcending global borders and misconceptions related to personal finance with a new strong visual identity. Business design Brand platforms & strategies Brand design Brand identity Concept development Brand implementation & management Experience design Digital product design Environmental & retail design Communication design Challenge For the majority of people, managing, or even understanding finances brings a great deal of aversion. Unless you work within this realm, you are most likely to belong to the group of individuals that associates financial management with something unattractive, boring, time consuming and far too complex. On the other hand, this subject is also top of mind for everyone, and an area that is becoming all too important to ignore. Tink recognizes and understands the need for individuals to better understand and manage their finances with a service that respects their privacy, is easy to use, and helps them have more control of their money. Approach In response to the above, Tink commissioned Kurppa Hosk to help them. Side by side with Tink’s in-house team, Kurppa Hosk developed a new brand design and strategy that echoes the simplicity and intuitive smartness of the service. The brief was to manifest Tink’s ambition of bringing financial happiness to millions at all touchpoints. Kurppa Hosk went ahead to develop a streamlined look and feel that is atypical for a financial player and represents Tink’s business as a whole. Photography Cecilia Magnusson Play Outcome The new visual identity goes beyond just a logotype, and is more of a scheme composed of a number of core elements that come together to create a distinctive visual language that makes the Tink brand instantly recognizable and sets it apart from the rest of the fintech landscape. The new design is comprised of a new logo, typeface (Lota Bespoke), illustrations, colors, imagery, and completely new apps for Android and iOS. Illustrations Martin Nicolausson Typeface Lota Grotesque (bespoke) is a typeface that reflects the values of the Tink brand and becomes a part of the Tink personality. Related projects Tele2 PowerDot Skandia SEB Let's talk Stockholm Regeringsgatan 30 111 53 Stockholm Sweden info@kurppahosk.com New York 32 Avenue of the Americas 19th Floor New York, NY 10013 United States Alexander Kouznetsov Follow us Facebook Twitter Instagram LinkedIn Work with us For new business enquiries contact Måns Hosk Work for us For career opportunities and internships, visit Careers Write about us For press inquiries contact Maja Jungklo We’re a part of ARC Privacy policy Sustainability (C) Kurppa Hosk