About us Our work Charisma by Design Design Gazette Join us Get in touch LDN NYC SIN SH T&Cs Privacy Charisma by Design The art and science of creating brand magnetism Charisma for distinctiveness The best brands transcend logic. They are distinctive, persuasive and powerful. The best brands have an intrinsic magnetism that attracts and compels. It’s called charisma, and it’s the confidence that comes from knowing who you really are, and behaving accordingly. Charisma for growth At jkr, we’ve spent a lot of time thinking about brand charisma. We believe that brands with charisma are easier to notice, simpler to choose and harder to copy. Brands with charisma are able to command a price premium. Brands with charisma are therefore profitable – making brands with charisma the brands that grow. Know more Watch our Charisma Project to find out more, or get in touch with Matthew Parkes

About us Our work Charisma by Design Design Gazette Join us Get in touch LDN NYC SIN SH T&Cs Privacy London 30 Oval Road London NW1 7DE +44 (0) 20 7428 8000 london@jkrglobal.com New York 57 East 11th Street, 7th Floor New York, NY 10003 +1 347 205 8200 newyork@jkrglobal.com Singapore 111 Middle Road 05-01 National Design Centre Singapore 188969 +65 3158 4900 singapore@jkrglobal.com Shanghai Unit 205, Building No. 2 570 Yong Jia Road, Xuhui District Shanghai, PRC, 200031 +86 021 36696051 shanghai@jkrglobal.com