Products Solutions Resources About Contact Sales Login Get Started Blog Market Data Search Blog AppAnnie RSS Market Data The State of App Marketing in Australia & New Zealand Lexi Sydow App Annie and AppsFlyer join forces to examine the mobile industry and its marketing performance in Australia and New Zealand. As the impact of the COVID-19 pandemic continues to be felt throughout the ANZ (Australia and New Zealand) region in 2021, the mobile app market has never been healthier. While app downloads peaked in Q2 2020 at the beginning of the pandemic, consumer spending has never been higher amidst high usage and newly-formed mobile-first habits. Consumers have adopted mobile apps en masse and there’s no turning back - welcome to the new normal. In our latest report in partnership with AppsFlyer we dive deep into what makes the mobile market in Australia and New Zealand unique, what trends in consumer behavior shape this landscape and how app marketers can succeed. The Most Popular Apps and Games in Australia and New Zealand Consumer preferences have shifted along with the pandemic. App Marketers should monitor the market carefully for shifts in demand and opportunities to identify partnerships, uncover remarketing potential and inform your mobile ad strategy based on what is in demand, where Aussie and Kiwi’s are spending for in-app purchases and subscriptions and which apps command the largest user bases. Read our report to access more top ranking charts. How to Navigate Mobile Install Fraud and iOS 14 in Australia and New Zealand And with in-app consumer spend steadily rising every quarter and app install spend climbing alongside it, we’re seeing a somewhat rosy outlook on the mobile app economy. And yet the ever-present threat of mobile install fraud continues to loom, especially for Shopping and Finance apps, with a financial exposure of over $15.7M in the first to second quarter of 2021. Finally, the launch of iOS 14 has inevitably changed the mobile ecosystem, although fortunately we’re not seeing a significant impact on in-app purchase revenue thus far. That said, marketers still face a host of challenges such as diminishing data in iOS, limited LTV / ROAS data and loss of remarketing opportunities, all of which slightly temper our optimism about the future of app marketing as we head into 2022. Read our Latest Report for a Deeper Dive: The State of App Marketing in Australia and New Zealand In this report, we present market trends and opportunities for mobile developers and marketers and provide guidance on how companies and brands can better understand the mobile market to make better-informed decisions. In The State of App Marketing in Australia and New Zealand, you’ll uncover: Finance app downloads in Australia and New Zealand grew 35% and 25% respectively year-on-year between HQ1 2020 and H1Q2 2021 as the pandemic accelerated the trend away from cash — see which categories grew the most in ANZ Games and apps varied across markets — uncover the top performing apps in Australia and New Zealand in Q2 2021 There was a quick and sustained bump in iOS budgets and install spend post-ATT enforcement, averaging at 66% — find out where the market is moving for iOS 14 adoption and ATT opt-in rates in ANZ Mobile Ad Fraud has become one of the biggest problems for marketers in Australia and New Zealand — compare yourself to the fraud exposure benchmarks in your industry And More! Claim Your Copy November 22, 2021 Market Data Related blog posts MARKET DATA Disrupting the Banking & Fintech Industry: Mobile-First Neobanks, Retail Banking and Fintech Players Transforming the Landscape App Annie’s newest report highlights major shifts in the financial landscape, driven by mobile-first innovators. Read more MARKET DATA Mobile Market Spotlight on India: A Booming Mobile Economy New data from App Annie confirms India’s market-leading status; 24bn apps downloaded this year so far – and Indians download one in five of all mobile games. Read more MARKET DATA 2022: A World Transformed — 6 Mobile Forecasts to Help You Succeed As we head into 2022, global economies have transformed — what’s in store for the mobile market and how can your business succeed? Read more Products App Annie Intelligence App Annie Ascend App Annie Connect Free vs. Premium Our Platform Contact Sales Solutions Gaming Banking FinTech Retail eCommerce Advertising Media & Entertainment View more Resources Blog Customers Top Apps Reports Webinars Academy About About Us Why App Annie Trust & Assurance Leadership Careers Partnerships Press Contact English © 2021 App Annie Terms of Service Privacy Policy Cookie Settings Data Usage Policy Copyright Policy LinkedIn Glassdoor Facebook Twitter YouTube Weibo AppAnnie RSS By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept All Cookies Cookies Settings