Company Services Cases news Contacts News 2018 All divisions 2018 year Jan Feb Mar Apr May June Jul Aug Sep Oct But I Dec 10 marketing trends for 2019 Rating of digital agencies 2018 Soda Agency has installed a "live" billboard in Yekaterinburg In the fight for EXPO, Russia will be supported by 20 unique nesting dolls from Smelo Mail.Ru Group and AG Deltaplan held My Digital Day conferences Deltaplan and DONSTROY offered the regions to move to Moscow Chelyabinsk branch of AG Deltaplan moved to a new office DeltaNews. Issue No. 2 DeltaNews. Issue No. 1 Deltaplan now has a branded newsletter It's bold! SMELO is a new agency within Deltaplan Deltaplan Receives 7th Silver Mercury Awards Hoot Production: new asset of AG Deltaplan We teach future advertisers: DeltaDigitalDay at UrFU Deltaplan entered the TOP-10 independent agencies in terms of media purchases in 2017 Alfa will teach: a joint project of Alfa-Bank and Deltaplan Deltaplan wins the Effie Russia award for the fourth time SODA announced the closure of Channel Four DeltaPrint is 10 years old Deltaplan has a new asset: branding agency Fenomen Deltaplan created a non-media project agency Novosibirsk digital agency Wow joined the Deltaplan advertising group June 7 News / 2018 / June / Deltaplan Receives 7th Silver Mercury Awards On June 6, the results of the prestigious award in the field of advertising and marketing "Silver Mercury" in the "Strategy and Efficiency" block were announced. The advertising group Deltaplan is now a seven-time winner of the award. This time the jury highly appreciated the project "What Men Don't Talk About" - an advertising campaign for the drug for "Viardo Forte". Silver Mercury is a festival that Deltaplan has participated in for the fourth year in a row. In 2015, we won gold for the #sounds of the city project , in 2016 we received a gold award for the Life Skills campaign and a bronze medal for One-Two . In 2017, we won three awards - including the Grand Prix of the festival - for the project "Slate.rf: Tested by the Market". In 2018, the campaign "What Men Don't Talk About" brought us a bronze medal. The project was presented in the category "Beauty and Health Support, Fashion". The competition turned out to be very serious: our “neighbors” in the nomination were transnational brands ARKO, Durex, Kenzo, Kotex, Dove, AX. Why did the jury notice the ad campaign for Viardot Forte? Our video was different from any other advertisement for potency drugs. An anonymous online study helped to understand that communication should affect married couples. It turned out that 37% of men stop having sex after 40 years. They do not see this as a problem and begin to come up with excuses in bed. It was on this insight that the Viardot Forte advertising campaign was built. In the video, we showed a new consumption situation - married sex life, not casual sex "on the side". In a three-month advertising campaign, Viardo Forte's sales increased by 20%, and the drug was ranked # 3 in the spontaneous knowledge category. Let us remind you that Silver Mercury is one of the largest advertising and marketing communications festivals. The event program includes a competition for the best effective and creative advertising projects. The Silver Mercury jury consisted of 75 of the best advertising and marketing professionals. We can safely say that all works were evaluated strictly and impartially. At the first stage, the projects were evaluated in the format of online voting, and at the second stage, we presented the campaign in face-to-face defense in front of a separate jury. Thanks to the jury for another recognition, and to the client Plant "DIOD" - for their trust. Let us remind you that the project “What Men Don't Talk About” has already won an award at Effie Russia 2018 . Details: silvermercury.ru Share the news with your friends! Tweet Back to news list × © WG Deltaplan, 2013 Facebook Tel. +7 (343) 222-07-07 see all contacts Company Services Cases news Contacts Developed by JetStyle