Product Solutions Resources Partners Pricing Support Talk to an expert Get free trial Login Brand Resources Maintained by Contribute to this page View source • Open in Web IDE Open in Static Site Editor Beta On this page Overview Brand Standards Tone of voice You are here: HandbookMarketingCorporate Marketing at GitLabBrand Activation HandbookBrand Resources Brand Resources Overview Our brand is the embodiment of our mission, vision, and values. As stewards of the GitLab brand, our goal is to educate and enable the wider organization with resources to effectively and honestly communicate what the company does for our internal and external audiences. Brand Standards The specifications below detail how our various design elements work together to express a consistent visual brand identity. The standards serve as a resource for all corporate marketing materials and outline best practices for creating on-brand assets. Last updated: 2021-06-30 <p>This browser does not support PDF!</p> The above standards should be applied to all marketing materials, including, but not limited to: digital ads, events, publications, merchandise, etc. For additional design considerations, refer to the following: GitLab product: Pajamas design system GitLab website: Slippers design system Tone of voice The following deck outlines the set of standards used for all written company communications to ensure consistency in voice, style, and personality across all of GitLab's public communications. Additional resources: Video walk-through: tone of voice Style guide: blog/editorial Style guide: writing (general) Twitter Facebook YouTube LinkedIn Why GitLab? Product Solutions Services DevOps tools Is it any good? Releases Pricing Get started Resources All resources All-Remote Blog Newsletter Events Webcasts Topics Training Docs Developer Portal Install Community Customers Contribute Community Programs Direction Technology Partners Channel Partners Open Source Partners GitLab for Open Source GitLab for Education GitLab for Startups Shop Community Forum Support Get help Contact Sales Contact Support Support options Status Customers Portal Company About What is GitLab? Jobs Culture Leadership Team Press Investor Relations Analysts Handbook Security Contact Terms Privacy Cookie Preferences Trademark Git is a trademark of Software Freedom Conservancy and our use of 'GitLab' is under license View page source — Edit in Web IDE — please contribute. © 2021 GitLab B.V. This website uses cookies We use cookies to make our websites and services operate correctly, to understand how visitors engage with us and to improve our product and marketing efforts. See our cookie policy for more information.Cookie Policy Cookies Settings Accept All Cookies