For a consumer perusing beautycare products, the buying decision is largely based on signals the product packages send. With only a hint of the total experience available, the package must be appealing to the two senses of sight and touch. Trends in beautycare packaging: Product life-cycles are getting shorter and require faster reaction speed Innovations are needed not only in product itself but also in packaging Increasing needs for traceability and brand protection due to counterfeiting Pressure towards more sustainable products continues Both glamorous and natural looks Light-weighting due to cost-efficiency and sustainability issues Purchasing decision is more often made at the point-of-sales where packaging has a decisive role Heavier fragrance bottles make demands on strength of the packaging (Source: Euromonitor) Board requirements for beautycare end-uses: Visual pleasure Cost efficiency Consistency Print quality on both sides Dust free Functional performance Metsä Board has supplied paperboards for beautycare packaging for decades. Long and close cooperation has enabled us to develop products that directly address the needs of the industry. Metsä Board beautycare boards are recommended for: Fragrances & perfumes Make-up products Skin care Hair colouration products Toiletries Metsä Board boards' benefits for beautycare: High brightness, high smoothness High bulk and high stiffness Brightness and shade consistency Printability on both sides Sheet cutting quality Ideal base for special features SEE ALSO CASE STORIES |Updated: 18/01/2012

Designed for food packaging, Metsä Board high-performance paperboards enable you to get the cost and sustainability benefits of lightweight boards combined with the performance of heavier grades. All-importantly for food packaging, the odour and taint neutrality of the board meets high sensory requirements. Trends in food packaging: Growth in health & wellness “Premiumisation” growing especially in emerging markets Blurring of boundaries between categories – food / drink On the go consumption increasing and the need for solutions to address busy lifestyles Increasing consumer anxiety regarding food safety Targeting of niche groups, e.g. children, women, teenagers Taste for indulgent foods in developed markets (Source: Euromonitor) Board requirements for food packaging: Visual pleasure Cost efficiency Consistency Moisture resistance Print quality Hygiene and cleanliness Functional performance Metsä Board has supplied paperboards for food packaging for decades. The long and close cooperation has enabled us to develop products that directly address the needs of the industry. Metsä Board has a widely-used, specialised product range for food end-uses: Tea Bakery products Chocolate and confectionary Frozen foods Metsä Board board benefits for food packaging: High stiffness Consistency Printability Low odour and taint High brightness SEE ALSO CASE STORIES |Updated: 18/01/2012