FOR RETAILERS FOR BRANDS Home For Brands Promotions Creating promotions that Shoppers respond to positively is increasingly challenging for CPGs. With so many tactics to choose from and a lack of clear insight into what works and what doesn’t, CPGs end up repeating historic offers reducing the potential sales uplift as a result. Our Data Science identifies the drivers of promotion performance and our analytics tools give the recommendations to plan successful promotions accordingly. Combined, it means that CPGs enjoy promotions that deliver growth, and Shoppers enjoy relevant offers. Download Promotions Analytics for CPGs brochure Download PDF The benefits of Promotions Promotions from dunnhumby removes the guesswork and helps CPGs to: Grow Sales - Improve promotion performance by selecting the best mix of tactics Maximise trade funds - Remove the risk of promotions underperforming Improve retail collaboration - Plan and review promotions in partnership with retailers Build Shopper loyalty - Improve the Shopper experience with more relevant offers Promotions Analytics To plan and nominate effective Promotions, CPGs in collaboration with the retailer must be able to accurately assess past performance and get detailed insight into the impact of each tactic. dunnhumby Promotions Analytics uses Data Science to intelligently analyse historic campaigns and ensure every promotion performs to its maximum potential. Download Promotions Analytics for CPGs brochure OUR PROMOTIONS OFFERING OVERVIEW Promotions brings together a set of services to help CPGs understand the effectiveness of offers and events, get a better picture of what’s worked in the past, and ensure that future promotions are finely tuned to maximise ROI and growth. Maximise Sales Deliver greater returns by running more impactful promotions Invest effectively Ensure every promotion succeeds and avoid wasted trade funds Simplify analysis Understand the drivers of promotion performance with Data Science Shopper focus Create Shopper-centric promotions that drive value and create loyalty PROMOTIONS ANALYTICS +1-3% Increase in cash sales x10% Return on investment Customer Stories Samworth Brothers How Customer Data Science and insights led to a projected >1.8% sales uplift across the category. BRANDS Halo Top How Halo Top became Tesco’s second-largest luxury ice cream brand in six months, and the UK’s third-largest within one year. BRANDS View all Customer Stories Webinar On-Demand | IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar WEBINARS 18 November ‘21 Latinoamericanos buscan volver a la normalidad en sus compras, y cae la confianza en las tiendas: Pulso del Consumidor de dunnhumby BLOG 18 November ‘21 恢复常态依然遥遥无期：18 个月以来消费者的态度变化 BLOG 18 November ‘21 By David Clements, David Ciancio, David Brandt View all resources Plan and predict your Promotions with dunnhumby If you’re keen to get started enhancing your promotions, get in touch to learn more Contact us Helping retailers and brands perfect the science of shopping SOLUTIONS For Brands For Retailers Sectors we serve RESOURCES Blog Reports Webinars Videos Podcasts Client Testimonials Case Studies ABOUT US Our Science Our Team Alliances and Partnerships dunnhumby Ventures Code of Business Conduct News Events Contact CAREERS Experienced Careers Early Careers dunnhumby Life Alumni Network Job openings Glassdoor Recruitment Privacy Notice © 2021 dunnhumby Terms & Conditions Privacy Notice Cookie Notice Whistleblowing Hotline Modern Slavery Statement Gender Pay Report Covid-19 RA Results Accessibility Site Map We use cookies on this site to enhance site navigation, analyse site usage, and assist in our marketing efforts. To read more about the cookies we use click here. AcceptReject