Elmwood WorkAboutCareersPeopleNewsContact Summit Health Clearing the way for connected care How do you express the potential of a life-changing merger to millions of future patients? Summit Medical Group and CityMD engaged Elmwood to answer this questions with a new brand for their connected company—one that would precisely yet powerfully express a more complete and human kind of care. New York 02:26 PM COMPLETE CLEAR THE TENSION In a bloated and fragmented industry, where simple and personal care is hard to find, more often means less. More confusion. More complexity. Less care. So following the merger of two large industry-leading healthcare systems, how do you show that more actually means more? THE POWER Elmwood NY dug deep to get to the heart of the answer, developing an end-to-end brand program that unleashed the power of connection to inspire a complete kind of care where more means more. More expertise. More compassion. More coordination. More care—connected for you. “The emergence of the Summit Health brand is about more than just a new name or logo. It brings unity and focus to our operations, while also delivering an enlightening, compassionate, and connected experience that is orchestrated around the patient. The fresh, modern identity evokes the feeling of connection on many meaningful levels.” MATT GOVE, CHIEF MARKETING OFFICER, SUMMIT HEALTH 01 / 04 < > Sign up for nuggets of inspiration and news straight into your inbox. LONDON 27 Gee Street London, EC1V 3RD +44 (0)20 7637 0884 london@elmwood.com NEW YORK 598 Broadway 10th Floor, New York, NY 10012 +1 (646) 2530520 newyork@elmwood.com SINGAPORE 759A North Bridge Rd Singapore, 198727 +65 6298 1858 singapore@elmwood.com © 2021 Elmwood. All rights reserved Privacy Twitter Facebook LinkedIN