Services About Client Spotlight Case Studies Blog Contact PrintingMyBrand CASE STUDY Purdue University Alumni Association Establishes and maintains relationships with Purdue graduates Has plenty of data, but lacked the in-house resources to mine the data for actionable insights CHALLENGE Purdue University’s Alumni Association depends on its annual fund-raising campaign. Their long established approach had become less effective over time, and they were looking for new ways to expand their base of donors and increase donation amounts from established donors. Though they had years of available data, they lacked in-house data-mining expertise. SOLUTION By partnering with Priority Press, the Alumni Association was able to gain important insights. Priority Press conducted a data analysis of the alumni. Common demographic and behavioral traits among givers were identified. Using the data, personalized messaging, targeted graphics, new calls to action, and the correct response mechanisms were incorporated into the mailing. OUTCOME The insights provided by the data was used to increase relevancy to the alumni audience Targeted mailings with personalized messaging and better response mechanisms motivated buyers to give Giving rates increased 6% over the previous year Are You Ready to Take the Next Step? We respond within 1 business day. We answer all emails and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us an call. 4026 W. 10th Street, Indianapolis, IN 46222 317.241.4234 Toll Free: 888.955.PRINT Follow Us PRIORITY PRESS Priority Press is a full-service printing and communications company headquartered in Indianapolis, Indiana. PRIVACY POLICY SERVICES Graphic Design Printing Direct Mail Large Format Promotional Items Tradeshow Support Warehousing & Fulfillment LOGIN PrintingMyBrand Outlook Web App ePace Priority Marketing Cloud Free e-Newsletter Sign Up Receive marketing news and updates on printing and promotional products, special events, free offers and more. © 2021. All Rights Reserved. | 317.241.4234 or Toll Free: 888.955.PRINT Priorities Magazine Newsletter