PRIVATE AREA PARTNERS Home > Business Lines > Private Labels own brands Brand development is the company responsible for piloting the comprehensive management of own brands . Its main function is to combine the needs in terms of private label products in relation to the market as well as looking for an effective assortment and quality products. The main functions of the department are: Act as a purchasing center for all private label products by selecting suppliers. Analyze the market to optimize the assortment and launches, increasing customer loyalty with your brands and thus act as powerful traffic generators to your stores. Garantizar el cumplimiento de las normativas vigentes y la legislación en materia de calidad de los productos, mediante auditorias de proveedores, catas de producto, analítica y control de productos, definición y seguimiento de protocolos. El Grupo Euromadi ofrece una amplia oferta de productos de marca propia. Marcas como Alteza y Spar (alimentación seca y productos frescos), Deleitum (alimentación premium), Centra Line, Crowe, Sensations (higiene personal), Selex (droguería), Tandy (alimento para mascotas), Vivo y Vivo Chef (canal mayorista y Cash & Carry respectivamente), conforman el abanico de MDD del grupo y abarcan todas las secciones del supermercado alimentación y no alimentación. A SU SERVICIO The Brand Development subsidiary is made up of a team of professionals led by the Brand Development Director César Ruesgas . For more information euromadi@euromadi.es US A little history Welcome Mission, vision and values Main magnitudes Corporate structure Our team International projection Memories ASSOCIATES Presentation Associates List Seeker BUSINESS LINES Brands Manufacturers Own brands Fresh produce - No food Perfume Club Value added services Logistics CORPORATE GOVERNANCE AND CSR Corporate Risk Management Policy Ethical code © Euromadi Group 2019. Legal Notice and Privacy . Cookies policy EUROMADI IBÉRICA, SA informs you that it uses its own and third-party cookies to ensure correct navigation through the website and to track usage, as well as to compile statistics on the number and type of visitors. You can obtain more information and configure or reject the use of cookies by accessingCookies policy. ACCEPT COOKIES