Solutions Customers Resources Company Jobs Contact us Choosing the optimal activity Finding the right promotional activities to reach your targets can be challenging. Often you might end up repeating the past mistakes. Is 20% discount better than 3 for the price of 2? Or should you invest in in-store visibility instead of deep discounts? Mass displays or endcap? Or would you be better off investing in retailer medias? Right answer to these questions might depend on the brand, store environment as well as on your business targets. APPROACH Make data-driven decisions Comparing the lift and ROI for different types of promotions allows you to see what really works and define your promotion strategy accordingly. Clearly defined promotion strategy accompanied with promotion-specific forecasts ensure that the most efficient promotion tactics will be applied every time. Promotion strategy and annual plan Activity planning Retailer collaboration Execution and review Aggregate promotion results to one database Discover which tactics help you reach different targets (sales, trial users, penetration) Define promotional strategy (what, when and how) Simulate the use of alternative promotion tactics Review forecasted results Decide on the winning formula to reach your targets Create fact-based argumentation to support your preferred promotion tactics Track execution of different promotion tactics in CRM Analyze the results of promotion and compare the results of different tactics The tooling you need Basic promotion reports are not usually enough for discovering the best promotion tactics. Especially, as many tactics are typically applied at the same time and analyzing every variation manually isn’t really feasible. Two types of tools will help you on this quest. With A² Trade Promotion Insights you can review the performance of large number of different promotions. This helps you recognize different patterns in promotion results. AI-based forecasting algorithms and intelligent recommendations in A² Trade Promotion Optimization give you a possibility to simulate promotion performance using different tactics. The solution also helps you compile fact-based argumentation of the winning option towards retailers and stores. Close connection with your CRM solutions ensures efficient execution of the promotion. Collaboration across organization Discovering the best promotion tactics is a cross-functional task between sales, marketing and often also finance departments. To reach the full potential, you need to be ready to allocate funding across organizational units for example from in-store marketing materials to deeper discounts or vice versa. Maximize the impact by choosing the right activity Understanding of the best promotion tactics allows you to allocate your trade promotion budget more efficiently and gain significant improvements on your ROI. Simulating the impact of different tactics for a particular promotion ensures that your objectives will be met with ease. Discover other benefits of A² Trade Promotion solution Discover the most efficient promotion tactics Learn more Forecast promotional lift Learn more Understand the true impact of your promotions Learn more Or learn more about the solution itself A² Trade Promotion Insights A² Trade Promotion Optimization REQUEST A DEMO Ready to learn more about our solutions for FMCG brands? Leave your details below and we will reach out to you shortly! Your privacy is important to us. Solutions A² Trade Promotion A² Trade Promotion Insights A² Trade Promotion Optimization A² Category & Shopper Insight A² Category Analytics A² Assortment Planning Learn more Promotion profitability Forecast promotional lift Most efficient promotion tactics True impact of trade promotions Company About Customers Resources Jobs Contact us Contact info@analyse2.com Hevosenkenkä 3 02600 Espoo, Finland Sales and info +358 10 423 3040 Customer support +358 10 423 3044 Copyright © 2021 Analyse² Oy Terms Privacy