HOME Television Digital Technology And Data Measurement and Reporting News and Insights Clients Contact Industry News & Views ITN Insights NEWS AND INSIGHTS ITN Insights Industry News & Views Alan Walz Mar 25 1 min "Who needs a good laugh?" "LOL: Amid Uncertain Times, Consumers Take Comfort In Nostalgic Comedy Shows" - Nielsen article Consumers want comedies - ITN offers the... 34 views 0 comments Post not marked as liked Alan Walz Feb 22 3 min WideOrbit Partners With ITN Networks to Automate Exchange of Electronic Material Instructions Integration will expand ITN’s unwired network capabilities to streamline operations with automated exchange of Electronic Material... 372 views 0 comments 1 like. Post not marked as liked 1 Alan Walz Jan 28 1 min Ad Age Next: Streaming Live Virtual Event - 11/10/2020 Thanks to those that attended the session - if you missed it, the recording can be seen here:... 33 views 0 comments 1 like. Post not marked as liked 1 Alan Walz Jan 28 2 min ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and... 150 views 0 comments 2 likes. Post not marked as liked 2 Alan Walz Jan 28 3 min ITN National Unwired Flexible Solutions In response to the COVID-19 crisis, ITN will be providing marketers with unprecedented access to our full suite of capabilities over the... 33 views 0 comments Post not marked as liked Alan Walz Jan 28 4 min Local Television Reimagined The revolutionary changes underway in the television and video industry have never been more promising, and yet at the same time more... 24 views 0 comments Post not marked as liked Alan Walz Jan 28 5 min A New Journey for Marketers and the Growing Importance of Aggregation Partners Currently, the state of the television and video industry is virtually in uncharted waters, dynamically transforming into new paradigms... 20 views 0 comments Post not marked as liked Alan Walz Jan 28 2 min Securing Commercial Reach and Attention in the New Television and Video Landscape Today, as quality video content and engaged audiences are increasingly migrating to new platforms, the proportion of advertising... 15 views 0 comments Post not marked as liked Broadcasters Plan Holiday Ad Campaigns to Promote NextGen TV TV Tech - 11/22/21 Barr, Wertlieb Emphasize Value Of Local News TVNewsCheck - 11/10/21 Advertising In Reliable News Sources Provides Stronger Brand Effectiveness Forbes - 11/3/21 The ‘Reliability and Quality’ of News Content Plays a Significant Role in Achieving Brand Safety, New Study Finds Digiday - 11/3/21 TV Needs Direct Mail 2.0 And NextGen TV Will Help TVNewsCheck - 10/18/21 Stations in Hartford Launch NextGen TV Broadcasting Next│TV - 10/12/21 The Daunting (But Very Worthwhile) Path To ATSC 3.0 And NextGen TV TVNewsCheck - 10/8/21 Here’s To The ATSC 3.0 Bootstrap TV Tech - 10/5/21 TVB Forward: Speakers Bullish On Local TV Ads Spots N Dots - 10/4/21 Targeted Ads Lead NextGen TV’s Revenue Chase, Execs Say TVNewsCheck - 9/27/21 NextGen TV: Five St. Louis Stations Launch ATSC 3.0 Broadcasts TV Tech - 9/23/21 NAB Launches Ad Campaign Emphasizing Importance of Trusted, Local Broadcast News TVNewsCheck - 9/16/21 Why TV Antennas Are Making a Comeback in the Streaming Age The Wall Street Journal - 9/16/21 Five Stations Launch NextGen TV In Cincinnati TVNewsCheck - 9/14/21 NextGen's Towering Promise The Financial Manager - 9/8/21 Transparency Is Key To Local News’ Credibility TVNewsCheck - 9/7/21 ATSC Annual Meeting Focuses on 3.0 Rollout TV Tech - 8/30/21 NextGen TV: Gray TV Deploys Hyperlocal Targeting for TV News TV Tech - 8/30/21 Core Networks, Tower Connectivity, Broadcaster Education Vital for ATSC 3.0 Strength, Annual Confab Is Told Broadcasting + Cable - 8/27/21 When Will Hyperlocal Targeting Come to TV News? It Already Has Knight-Cronkite News Lab - 8/26/21 Major Broadcasters Launch NEXTGEN TV on Eight Local Television Stations in Kansas City, MO Yahoo! Finance - 8/24/21 Five Atlanta TV Channels Bring NEXTGEN TV To Light Radio+Television Business Report - 8/19/21 NextGen TV Being Used To Deliver Remote Learning in Washington, D.C. Broadcasting + Cable - 8/16/21 Major Broadcasters Launch NEXTGEN TV on Four Local Television Stations in Indianapolis, IN Bloomberg - 8/10/21 NextGen TV’s Busy Summer Sets Up Fall Events Broadcasting + Cable - 8/9/21 How Next Gen TV Can Help Close The Digital Divide Tech & Learning - 8/4/21 GatesAir Transmitter To Bring NextGen TV To DC TVNewsCheck - 8/4/21 NEXTGEN TV Rising Consumer Technology Association - 7/26/21 Taking the ATSC 3.0 Opportunity – Quality of Experience and Personalisation Digital Media World - 7/19/21 ATSC 3.0: Everything You Need to Know About the Broadcast Industry's 'NextGen' Technology Standard Next│TV - 7/19/21 NEXTGEN TV Expands to 11 Phoenix Stations, Delivering the New Generation of Digital TV Broadcast Technology Cronkite School - 7/14/21 Local TV Connects Amid Crises Broadcasting + Cable - 7/12/21 NextGen TV: Six Sacramento TV Stations Launch Broadcasts TV Tech - 7/8/21 Five Charlotte, N.C., Stations Debut NextGen TV TVNewsCheck - 7/7/21 NextGen TV Comes to Little Rock TV Tech - 7/1/21 NextGen TV Debuts On 8 Orlando Stations TVNewsCheck - 7/1/21 TV Stations Continue Helping Their Communities TVNewsCheck - 7/1/21 Six Baltimore Stations Begin Broadcasting NextGen Signals Broadcasting + Cable - 6/25/21 NextGen TV: Demo Highlights the Educational Potential of 3.0 TV Tech - 6/25/21 From 1.0 to 3.0: What’s Next for ATSC? TV Tech - 6/25/21 Reaching Elusive Ad-Free Streamers ANA - 6/15/2021 As Streaming Wars Rage On, Don’t Sleep on Linear TV TV[R]EV - 5/26/21 Scripps CEO on why he’s bullish on OTA TV Fierce Video - 5/24/21 Survey Finds 60% Likely To Buy an ATSC 3.0 - Ready TV Within a Year Broadcasting + Cable - 5/20/21 FCC’s Rosenworcel On Local Broadcasters: ‘It’s Who We Trust.’ Inside Radio - 5/12/21 Executive Insight: A NEXTGEN TV Sound Revelation Opens Eyes Twice - 5/11/21 NextGen TV Debuts On 6 Grand Rapids Stations TVNewsCheck - 5/7/21 TVB: Broadcast Assets Reach Ad-free Streamers Spots N Dots - 5/3/21 Young Americans Trust Local TV News the Most, According to Harvard Poll AdWeek - 4/23/21 Smith: Broadcasters ‘Most Trusted Local Source’ on COVID Info TV Tech - 4/15/21 New NEXTGEN TV Marketing Campaign Hits a Home Run with Consumers Magid - 4/6/21 ATSC 3.0 Launches on Five Buffalo Stations TV Tech - 3/19/21 How TV Stations Are Connecting With Their Communities TVNewsCheck - 3/12/21 ATSC 3.0 Reach Nears 25% of U.S. Viewers, Noland Says TV Tech - 3/2/21 TV Still King in Time Spent With by Consumers, Says GfK TV Tech - 3/2/21 Free 4K from an antenna? These 2021 TVs from Samsung, Sony and LG can get it CNET - 2/17/21 People Desperate For COVID Guides Seek Local Journalists TVNewsCheck - 2/1/21 Pandemic and Current Events Stoking Young Audience Appetite for Local TV News Variety - 1/20/21 The Pandemic, Politics And Social Unrest Continue To Drive Local News Viewing In 2021 Nielsen - 1/19/21 NEXTGEN TV For Nexstar, In The Mile High City Radio+Television - 12/23/20 Local TV Keeps Giving To Help Those In Need TVNewsCheck - 12/18/20 Five Detroit Stations Launch ATSC 3.0 Broadcasts TVNewsCheck - 12/10/20 ATSC 3.0 is Live in Tallahassee Cord Cutters News - 12/9/20 Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand TVNewsCheck - 12/07/20 NextGen TV Launches on Five Tampa Area Stations TVTechnology - 12/1/20 Helping Their Communities: It’s What TV Stations Do TVNewsCheck - 11/30/20 Research Says News Is Under-Used by Advertisers Media Village - 11/23/20 Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages Digital News Daily - 11/17/20 Television Is Still The Best Video Platform For Advertisers To Grow Market Share Forbes - 11/13/20 Outcomes-based TV Advertising Reveals What Happens Next - P.M. Session AdAge - 11/10/20 Trust and Historic Television Viewership Equal Brand Sales ANA - 11/10/20 Local TV Tops For Finding Online Shoppers Spots n Dots - 11/6/20 IAB Study Finds That Brands Benefit from Advertising Within News IAB - 10/30/20 Unique Content, Better UX Sustaining New Local Viewers On Digital TVNewsCheck - 10/22/20 Young, Diverse Audiences Are Leaning Into TV News Nielsen - 10/22/20 Marshall: Local TV News Still No. 1 Choice SpotsnDots - 10/20/20 COVID Boosts Streaming, But Broadcast Endures TVNewsCheck - 10/16/20 ITN Networks to Utilize Analytics From LoopMe Broadcasting+Cable - 9/14/20 The Impact Of COVID-19 On Video Streaming And Local News Consumption Nielsen - 9/10/20 News is the Top Reason People Still Pay for Live TV Civic Science - 9/3/20 TVB: Local News Viewing Levels Remain Elevated SpotsnDots - 8/11/20 Flexibility Is the New Media Optimizer ANA - 7/14/20 As All Eyes Turn To Local, Television Steps Up Next|TV - 7/9/20 Automating TV Ad Activation Is Hard: Adobe Exits The Business Media Insider - 6/18/20 ATSC 3.0: Everything You Need To Know About Broadcast TV’s Next Big Thing Digital Trends - 6/11/20 Traditional TV Is Growing Amongst The Younger Generations During Covid-19 Lockdown Deep Root - 6/9/20 Local TV Tops Pandemic News Sources MultiChannel News - 6/3/20 How Local Will Lead The Way Out Of The Crisis ANA - 5/27/20 For Local TV, Optimism Amid The Pandemic TVNewsCheck - 5/12/20 Local Evening News: An Event Every Night TVNewsCheck - 5/8/20 Privacy Policy ©Copyright: © ITN Holdings, LLC . 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