Contact Us About Us News Responsibility Brands Group Companies Suntory About Us Philosophy Philosophy Group's Philosophy Our Mission In Harmony with People and Nature Our Vision Growing for Good The Suntory Group promotes corporate activities that delivers the highest quality products and services to its customers, contributes to the fruitful development of culture and lifestyles as well as to the achievement of a global sustainable environment. We will continue to strive for worldwide growth by providing better products and services. Our further contributions to achieve rich cultures and lifestyles as well as to the environment will progress on a global scale. Our Values Yatte Minahare – Go for it! Continuing in the spirit of taking on new challenges exemplified by our founder who trailblazed the way for Western-style liquors such as whisky in Japan, we have broken new ground as a multi-faceted food and beverage company in a variety of new areas of businesses including beer, soft drinks, and health foods. This spirit has been a motivator for our open-minded corporate culture and the challenges we set ourselves to create new value. › Corporate History Sharing the Profit with Society Following the philosophy of Suntory's founder, we believe that business profits should not only be used for reinvestment into the business and providing services to clients and business partners, but for making a contribution to society. Carrying on in his spirit, we are aiming for sustainable growth with our stakeholders. Coexisting with Nature Many of our products, including whisky, wine, beer, and non-alcoholic beverages, are created thanks to such natural bounties as water and agricultural products. With a spirit unchanged since our founding, we fervently promote environmental management, maintaining respect and gratitude for the great workings of nature. Our Principles The Suntory Group Code of Business Ethics Suntory Group Ethical Principles For stakeholders worldwide, Be honest and act with integrity Be fair and equitable Be open and transparent Fulfill our social responsibility Accept the existence of diverse values Treat people with respect and compassion Suntory Group Standards for Business Conduct We contribute to the happiness of our customers by offering safe, reliable and high-quality products and services and by making our utmost effort to ensure integrity and transparency in all of our interactions with customers. We undertake all business activities in compliance with laws and regulations, and in accordance with a strong sense of ethical values. We engage in fair and transparent business activities. We, as a good corporate citizen, will actively make contributions to society. We are committed to preserving a global environment and ensure that we pass along a sustainable society which is rich in biodiversity and harmonious with nature to future generations. We respect human rights and endeavor to create a corporate group where employees are engaged and satisfied. We endeavor to properly manage and effectively utilize corporate assets and information and respect the rights of third parties. We distribute the "SUNTORY SPIRIT" catalogue to all Suntory Group employees, in an effort to promote the Corporate Philosophy. We carry out various awareness-raising activities. Watch the video and learn more about our philosophy. Corporate Logo The motif behind corporate logo of Suntory is water, an indispensable resource that underpins all that we do at Suntory. The shape of the letters is an image of water constantly moving freely, unhindered and continuously develops and grows. The font color used is fresh “water blue,” a color that strongly resembles fresh water. It symbolizes our thought of always being fresh, free and flexible like water, that gently flow and circulate the Earth. PAGE TOP About Us Overview History Philosophy Business Leadership Financial Information Awards & Accolades News Responsibility Brands Group Companies The Americas China Europe Japan Southeast Asia, Oceania Related Links Social Media Careers Japanese | Chinese COPYRIGHT © SUNTORY HOLDINGS LIMITED. ALL RIGHTS RESERVED. Contact Us | Terms of Use | Privacy Policy