1-888-912-1856 CONTACT US Prior Service STRATEGY DEVELOPMENT Next Service TARGET AUDIENCE REFINEMENT So, we think we know who is going to buy and why they are going to buy within your project, but how exactly are we going to reach these people? The various target audiences for your resort or project (buyers, renters, day visitors, tenants) should all have been determined at a high level during initial Economic Analysis, and a reasonably detailed picture of potential buyers created, particularly in terms of potential market size, their needs and preferences, and their propensity to purchase real estate that matches your offering, all based upon detailed market research. Now it is time to refine our understanding of the target audience and define an executable strategy to start a meaningful conversation with them. Where do they live? What do they read? Who do they trust? What amazes them? What media are the most comfortable with? How did they like to shop? What messages resonate most with them? What turns them off instantly? Only with this type of detailed understanding can a meaningful Brand Positioning and Marketing and Sales Strategy be created. . MARKETING EXECUTION . . MEASUREMENT AND RECALIBRATION . HOW CAN WE HELP ? To inquire further about our company or to discuss your real estate development and how we can help with real estate sales and marketing, please contact us. Call us or fill out our contact form. Toll Free: +1-888-912-1856 CAREERS Interested in joining our team? Email careers@powerplaydestination.com to learn more about opportunities to work at PowerPlay Destination Properties. OUR OFFICES Canada Head Office Suite 400 – 601 West Broadway St. Vancouver, BC, Canada V5Z 4C2 USA Main Office Suite 350 – 390 Interlocken Crescent Broomfield, CO, USA 80021