About Four What we do Careers at Four Contact us Knight Frank Setting new standards for property marketing in Madrid “Four is full of brilliant ideas, forward thinking and a source of invaluable support. The market is getting more and more sophisticated in Madrid and marketing materials done by Four have been remarkable. Four is essential to this success.” – Ana White, marketing & communications director, Knight Frank España Objectives Four is a long term partner to Knight Frank, the world’s leading independent real estate consultancy. We work as an extension of the Knight Frank team in Spain, providing marketing consultancy and a full range of creative services, plus media strategy and buying to keep them ahead of the market. Planning and thinking This is a very important moment for Madrid, with investment and interest in the city at historically high levels. Up until 2012/13 Madrid’s prime residential market was primarily domestic in nature with a small amount of Latin American demand. Fast-forward five years and not only is the Spanish capital firmly on the radar of global investors and second homebuyers, but it also led Knight Frank’s prime residential price forecast for 2019. Knight Frank and Four work together to identify and harness real estate opportunities in Madrid, as well as maximise the international reach that is a USP for both companies. Implementation Setting new standards for property marketing in Madrid Four pitches as part of the Knight Frank team to prospective clients – resulting in wins and successful campaigns that set new standards for marketing residential projects in Madrid including Serrano 7, Montalbán 11, Serrano 141, Guisando 25, 21-23 Santa Isabel and Gran Via 30. Pioneering marketing initiatives include a collaboration with internationally renowned artist Carlos Cruz-Diez to integrate art into Montalbán 11 via several bespoke pieces for communal spaces and private apartments – a first for Spain. Shining a spotlight on retail Four also partners with the Knight Frank retail team, delivering successful campaigns for flagship retail projects including Puerta del Sol 9, Puerta del Sol 5, Gran Via 48, Fuencarral 129 and others. Pioneering marketing initiatives include instagrammable window vinyls and holographic window displays, drawing crowds and the future of retail to Madrid’s top retail opportunities. The power of together As well as annual campaigns for Residential Madrid and Spotlight on Retail, Four creates corporate and agency collateral, from brochures, advertising, documents, case studies, website content, event themes and collateral to window vinyls and billboards. Adapting and learning During five years of successful partnership our approach has consistently proven results in terms of pioneering marketing initiatives, standout creative, sales and ROI achieved, new business delivered and new markets reached. Knight Frank has achieved more than 30 years of growth and success in Spain, and is a recognised superbrand, on the official list of best loved brands alongside Apple, Google, Coca-Cola and Amazon. You may also like Riverstone Living Financial Services Compensation Scheme (FSCS) BEIS: Share the Joy Home Office: Cyber Aware Department for Education The 2020 Booker Prize United We Shop Dockside living Sign up to our newsletter for updates on our latest work, insights and integrated marketing offering. Sign up to our newsletter Contact Telephone: +44 (0)20 3920 0555 Fax: +44 (0)20 3697 4201 info@fourcommunications.com Useful links Legal and privacy About us Office locations Careers at Four Modern slavery statement Supply chain Our race equality pledge Social