PERSADO: THE INVENTION AND THE INVENTORS ABOUT PERSUASION AUTOMATION Persado invented a way of using computers to write natural language called Persuasion Automation. The platform uses advanced math and science to generate the most persuasive language for digital communications intended to drive action. Through various message types and ad units like emails, display ads and mobile messages, the engine of the commercial internet is driven on short, digital, persuasive messages. Calculating the optimal emotional language to use, Persado’s Persuasion Automation has shown an average 75% greater performance compared to copy created in the traditional manner, by human copywriters without the help of persuasive language automation. Wheel of Emotions What we deliver: Machine generated campaign language, designed to engender the optimal direct response rates, whether measured as opens, clicks, conversions, orders, etc. Unique linguistic attribution dashboard showing relative impact of words and phrases across campaign Average 75% improvement versus control copy written by humans unaided by Persuasion Automation Iconic Wheel of Emotions represents 19 categories of emotional language explored automatically by Persado Breakthrough writing tool for marketers and copywriters that uses math and science to figure out the optimal wording Persuasive Emotional Index of most emotionally engaging language for your audience/segment Founded 12/12/12 with worldwide headquarters located 15 floors above the National Museum of Mathematics in New York’s Flatiron District, Persado is the Winner of the DMA’s 2014 Innovation Award for Digital Technology and is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company has offices in San Francisco, Athens, London, Rome, and Rio de Janeiro. About #MathMeetsMktg The #MathMeetsMktg campaign provides resources for understanding the role of mathematics and data science in modern marketing and business. A joint initiative of professional football player John Urschel and Persuasion Automation pioneer Persado, further information is available at www.mathmeetsmktg.com. 12/12/ 0 IN BUSINESS SINCE 1. 0 B TOTAL IMPRESSIONS SERVED 0 NUMBER OF LANGUAGES SUPPORTED 0 % BEST RESPONSE LIFT RECENT NEWS THE REVIEWS ARE IN: ANGIE’S LIST SUCCESSFULLY LEVERAGES EMOTION IN EMAIL News August 4, 2015 0 49 WHY MATH IS THE ULTIMATE VACATION FOR BALTIMORE RAVENS GUARD JOHN URSCHEL News August 3, 2015 0 49 HIDE, COPYWRITERS! HERE COMES PERSADO’S FIRST SELF-SERVICE VERSION OF ITS WRITING MACHINE News July 28, 2015 0 49 THE NEXT WAVE OF ENTERPRISE SOFTWARE POWERED BY MACHINE LEARNING News July 27, 2015 0 49 CALCULATING THE OPTIMAL EMOTIONAL LANGUAGE FOR EMAIL SUCCESS News July 8, 2015 0 49 THE REVIEWS ARE IN: ANGIE’S LIST SUCCESSFULLY LEVERAGES EMOTION IN EMAIL News WHY MATH IS THE ULTIMATE VACATION FOR BALTIMORE RAVENS GUARD JOHN URSCHEL News HIDE, COPYWRITERS! HERE COMES PERSADO’S FIRST SELF-SERVICE VERSION OF ITS WRITING MACHINE News SEE MORE NEWS THE PEOPLE Management Board Team Management Alex VratskidesCo-Founder and CEOREAD MORE... Assaf BaciuCO-FOUNDER AND SVP PRODUCT AND ENGINEERINGREAD MORE... Panagiotis AngelopoulosVP Data ScienceREAD MORE... Kevin EarabinoVP Customer SuccessREAD MORE... Mario ImparatoVP EMEAREAD MORE... Patrick KellyCFOREAD MORE... Curtis ThompsonVP Sales North AmericaREAD MORE... Panayiotis VitakisSVP OperationsREAD MORE... Lawrence WhittleCROREAD MORE... Board Alex VratskidesCo-Founder and CEOREAD MORE... Reggie BradfordBoard of DirectorsREAD MORE... Scott FriendBoard of DirectorsREAD MORE... Laura SacharBoard of DirectorsREAD MORE... Deepak SindwaniBoard of DirectorsREAD MORE... Marco VeremisBoard of DirectorsREAD MORE... Team Aaron Wilson Ade Adekoya Alex Protopapas Alexandra Gollner Alexandros Vellis Alexios Ballas Alison Lyne Alyssa Gaines Anastasia Anagnostopoulou Andrea Campagnuolo Andrew Acedo Angela Sala Anna Skountzou Antonia Deligiorgi Ariela Dumani Aristotelis Metsinis Athanasios Efthymiou Barbara Ricciardi Bob Szantyr Boris Guhlmann Charlampos Georgopoulos Chito Okeke Chris Mills Cole O’Phelan Connor Lemenze Danielle Apgar Dimitris Karampotsis Elie Kassis Emily Menchel Eric Lawless Euripedes Alves Evan Blair Federico Rossi Felice Gennatiempo Francisco Chaves Geoff Zimpfer George Kogketsof George Pipis Giannis Chitiris Giannis Fotopoulos Harrison Gillis Ioanna Mantzouratou Jamie Gloyne Jeannine Crispino Jeferson Fernandes Jennifer Feddersen Jessica Musicus John Burke John Chang Jose Santiago Josh Allen Josiane Pereira Julia Spano Katerina Drakouli Katherine Dessenon Katie Weinstein Kelly Puffer Klelia Mamounaki Konstantinos Andrikopoulos Konstantinos Leimonis Konstantinos Voloudakis Lefteris Georgatos Leftreris Stylopoulos Lisa Fanniff Luca Iadarola Maria Eneva Maria Marinaki Marina Koutsospyrou Matthew Bower Maxwell Sechzer Melissa Gindling Michael Rutkowski Michael Santiago Mohamed El Shahawy Nam Tran Natalya Skuratova Nicoletta Sequino Niki Zacharopoulou Nikki Schlesinger Nikos Kapetanios Nikos Kolokythas Nikos Sikalias Nondas Cambanis Paris Papapaschalis Patrycja Lupinska Petros Daskalakis Riccardo Di Virgilio Rita Chan Rudy Guisbert Sam Rezaei Sarah Palmer Scott Feldman Spyros Fotopoulos Stefanos Sidiropoulos Thanos Angelatos Vangelis Pothos Varvara Angelopoulou Vassilis Klonis Vassilis Papazisis Vuong Nguyen Yoni Baciu Zara Steadman CAREERS If you’re looking to join one of the fastest growing and most innovative marketing tech companies in the world, take a look at our open positions all over the globe. SEE OPEN JOBS CUSTOMER QUOTES With the high volume and sophisticated cadence of our customer campaigns, as well as our “intense focus on giving the customer what they really want” any new partner has a very high bar to achieve. Persado is pioneering a new programmatic approach to digital messaging. Not only were they able to accommodate our complex requirements, but importantly they were also able to demonstrate substantial lift across all key performance metrics, including downstream conversions. Jake Maas EVP - LivingSocial Our reactivation campaigns are very important and we partnered with Persado for enhancing the messaging in our e mails. The Persado platform was able to quickly learn the emotions and other language elements that best resonate with our target audience. We were delighted with the increased response rates that the Persado platform was able to deliver. Ellen Ablow Senior Manager CRM - SurveyMonkey We are a modern insurance company constantly exploring new technologies to improve our customer's experience. Persado freed up internal resources by understanding how we do business and demonstrated an intense focus on delivering provable results. Justine Cutler Database Marketing Manager - Esurance READY TO TRY IT OUT? GET A DEMO First Name* Last Name* Company Name* Email* - How did you hear about us -* - How did you hear about us - Advertisement Press Trade Show Search Engine Social Networks Partner Referral Other Message Subscribe to Persado emails Subscribe to Persado emails ABOUT PERSADO Persado eliminates the guesswork of copywriting and the standard approach to testing messages by using a combination of math, data, science and learning. Whether through our managed service or self service platform, you’ll gain insights into the words and emotions that connect customers to your brand and drive results. In fact, Persado delivers an average lift of over 75% in response. PAGES Home Company Resources News & Events Locations Careers Contact Terms of Use Privacy Policy RECENT NEWS The Reviews Are In: Angie’s List Successfully Leverages Emotion in Email August 4, 2015 Why Math Is The Ultimate Vacation For Baltimore Ravens Guard John Urschel August 3, 2015 Hide, copywriters! Here comes Persado’s first self-service version of its writing machine July 28, 2015 WORLDWIDE OFFICES Copyright Persado All Rights Reserved © 2015