HOME WORK CLIENTS SERVICES TEAM INSIGHTS WEBINARS CONTACT TALLADEGA SUPERSPEEDWAY PSYCHOLOGICAL INSIGHT NASCAR fans want the bragging rights to say they were where all the action happened. RESHAPING AN ICONIC TRACK INTO A “GOTTA BE THERE” EXPERIENCE Every racing fan knows the name Talladega, but in recent years attendance had dropped way off. It no longer seemed to be as vital a destination as it once had been, so the speedway hired Intermark to help them shape a new urgency to visiting ‘Dega. Brand Strategy: Convince racing fans that Talladega is a one-of-a-kind place where unique and exciting things happen. On the track, and in the stands, anything can happen. Creative Idea: We had an iconic NASCAR fan tell his stories from Talladega and boast about all they witnessed. “I Was There” was a new kind of testimonial campaign in that it showcased not just the highlights on the track, but all the wild things happening in the stands, too. Marketing Results: The big race weekend drew nearly 22,000 out-of-state attendees while also increasing ticket sales. VIDEO Supe Store Toyota Tundra Contact Us Birmingham Office 101 25th Street North Birmingham, AL 35203 Ph: 833.578.1314 info@intermarkgroup.com Atlanta Office 114 New Street Suite G2 Decatur, GA 30030 Tampa Office 3414 W Bay to Bay Blvd. Suite 300 Tampa, FL 33629 Dealer Website Services Ph: 800.546.1705 dwssupport@intgroup.com SIGN UP FOR EMAIL UPDATES Join Intermark Group on LinkedIn Join Intermark Group on Facebook Join Intermark Group on Youtube Join Intermark Group on Twitter Join Intermark Group on Instagram Careers Internships Privacy Policy Alabama Georgia Florida