≡ MARKETING AUTOMATION PRODUCT FEATURES Drive awareness, convert great leads, and deliver exceptional customer experiences to grow your business with Act-On’s marketing automation product features. Book a Demo Home | Product | Marketing Automation Product Features Understand Your Audience. Optimize Your Strategy. Ask ten consumers how they want to interact with a brand, and you’ll get ten different answers. Our marketing automation product features can help you enhance customer experiences, increase engagement, collect in-depth information to analyze target audience behaviors, and deliver truly exceptional buyer journeys that nurture long-lasting customer relationships. Web & Landing Pages Easily build, optimize, and launch landing pages and websites with tools and templates designed to enhance your funnel. Generate Digital Conversions Web Forms & Progressive Profiling Easy to customize, develop, and deploy, our web forms help you manage customer information and optimize your lead generation efforts. Capture Better Info Lead Scoring Assess unique engagement metrics across your touchpoints to create tailored messaging for your prospects and customers Get Engaged Segmentation Dynamically group contacts by traits and behaviors to segment target audiences, deliver relevant messaging, and improve engagement. Target Better Automation Attract, nurture, convert, and evangelize customers through our simplified, automated marketing tool that removes manual processes. Get Started Messaging Get the conversation going by delivering perfectly crafted messages to your targets using our automated email and messaging tools. Reach Your Audience Analytics & Reporting Gain insight into how your audience interacts with your digital presence, and discover the most effective ways to connect with them. Analyze That CRM Integrations Our open API and marketing solutions integrations provide complete visibility into the customer journey and data to customize content. Customize and Connect Search Engine Optimization Act-On’s SEO features empower marketers to drive better and more consistent web traffic, increasing engagement metrics and producing measurable ROI. Improve Your Ranking Social Media Marketing Learn what’s trending and collect the right data to engage with your top prospects and loyal customers, speak their language, and deliver the content they need. Make Social Sing Account-Based Marketing Sync your CRM with Act-On to group, score, segment, and target the best opportunities with highly relevant, highly personalized campaigns and content. Sharpen Your Focus Act-On has so much flexibility, and I’m excited to unlock every feature the platform has to offer. WHITNEY SWALES, VP GUEST RECOGNITION, LOYALTY, AND MARKETING PROMOTIONS (RLH) Got 20 minutes to see how you can better engage your audience? Schedule a demo today! Get started US: +1-(877)-530-1555 UK: +44 1189 515680 Stay updated on marketing news and tips Delivered straight to your inbox Product Solutions Pricing Resources Statistical Significance Calculator About Leadership Press/News Careers Contact Us Copyright © 2008-2021 Act-On Software, Inc. All Rights Reserved. Master Services Agreement Privacy Policy Acceptable Use Policy Support Terms Certifications & Associations Cookie Policy Act-On uses its own and third party cookies to perform analytics, to serve you tailored advertising and content including on third party sites and to enhance the performance and functionality of our websites and software. Okay Learn more about the cookies we use.