WHO ARE WE WHAT ARE WE DOING WHO DO WE NEED RU / EN Home / Who we are / News / MegaFon and Instinct presented the TU MOST bank card 11 october 2016 In a new advertising campaign, Elizaveta Boyarskaya tells how you can instantly turn mobile money into real money and make a purchase “without leaving the checkout”. MegaFon and the creative agency Instinct present an advertising campaign dedicated to the launch of the world's first bank card linked to a mobile phone account. In the TV commercial, the ambassador of the new product - actress Elizaveta Boyarskaya ("Admiral", "Irony of Fate. Continuation") says that now, having put money on their number, subscribers do not say goodbye to them, but can use them if necessary. It is enough to transfer funds to a new MegaFon card, and now you can pay for a movie ticket. The uniqueness of the new bank card is that it instantly turns mobile money into real money. With its help, you can manage money on your phone as you like: pay in stores and on the Internet, withdraw cash from an ATM, transfer funds to other cards. The product allows you to solve the problem if there is money on the phone's balance, but not in the wallet, or to return a small debt, or it can become the first electronic wallet for a child. Also, ensuring the convenience of daily operations, the new MegaFon card, to which the subscriber can transfer small amounts, unlike the main card, reduces the risks when shopping in online stores and when connecting to frequently used mobile applications, for example, taxi services. — Запуск перовой в мире мобильной карты — это большое событие, и мы гордимся, что рекламную кампанию для неё делали именно мы. Нечасто получается поработать с действительно инновационным продуктом, и очень интересно посмотреть как эта карта будет менять рынок банковских услуг, — говорит Даниил Островский, креативный директор Instinct. Федеральная рекламная кампания в формате «360» и продлится до конца октября. Состав творческой группы МегаФон Директор по маркетингу – Леонид Савков Директор по маркетинговым коммуникациям – Виолетта Зубкова Директор по интегрированным коммуникациям – Андрей Литвинов Продюсер – Александра Потапова Instinct Креативные директора – Алексей Мешков, Даниил Островский Копирайтер – Евгений Головань Арт-директор – Антонина Пирогова Директор по стратегическому планированию – Анна Захарова Head of Customer Service Department - Sandra Kapchits Client Relationship Leader - Elena Smirnova Junior Account Manager - Alisa Smirnova Artworks Director - Alexander Kott Operator - Mikhail Khasaya Producer - Natalia Azovskaya news Our results at the festival Ad Black Sea 2017 25 september 2017 Our results at the ADCR 2017 festival 20 september 2017 Renewal. No matter what happens August 18, 2017 BBDO Moscow and Diflucan told "What makes you a woman" 11 august 2017 MTS fights roaming with Jean-Claude Van Damme 25 july 2017 Heartlessly stable Internet Beeline 24 july 2017 Painfully good movie! 4 july 2017 Cannes Lions 2017: BBDO Worldwide's Most Successful Festival Ever 26 June 2017 Our results at Cannes Lions 2017 26 June 2017 1 2 3 4 5 WHO ARE WE History Manual Vacancies Contacts WHAT ARE WE DOING Work Clients New business PROJECTS BBDO Fellowship BBDO lecture hall BBDO College BBDO RUN Our Children Foundation Good deeds PRESS SERVICE news Publications Contacts AGENCIES BBDO Branding BBDO Moscow Bootleg BrandScience Code of Trade Contrapunto Digital BBDO Fuse BBDO Instinct Media Wise Mint MORE Media Direction Group Media Direction Programmatic Media Direction Sport MGCom OMD Media Direction PHD Proximity Media Proximity The Marketing Arm © 1995-2017 BBDO Group BBDO Worldwide Privacy Notice