Play 1 2 3 4 Hello, North America. Meet Samsung HVAC. SITUATION: While Samsung HVAC has had a global presence for decades, their entrance into the North American market has been more recent. Even with the Samsung name, research has shown incredibly low brand awareness in the American HVAC space and sales were stagnant. So, Samsung HVAC North America engaged Moroch to help “launch” the brand from both a B2B and B2C standpoint. SOLUTION: We held a branding workshop with Samsung leadership, interviewed customer segments, and did extensive third-party research. The insights uncovered were distilled into a brand architecture, customer personas and journey maps, audience segmentation, messaging framework, and a phased marketing plan. We also translated the brand architecture into a differentiating and recognizable visual identity for the brand. We applied the new look and feel to the website and all other marketing materials, and launched a series of paid campaigns. We focused on digital tactics so we could rapidly test, learn and optimize to maximize the dollars we had and ensure those dollars were working to effectively build our distributor and dealer networks. Then we combined our paid digital efforts with traditional owned and earned efforts to create omni-channel experiences that were aimed at moving HVAC professionals through the funnel faster. RESULTS: Results from our dealer acquisition efforts showed a: 34% increase in qualified leads 14% increase in website duration 7% increase in page views 8%+ decrease in bounce rate client Samsung HVAC The Highlights Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy

Dallas 5:35:33 AM © OpenStreetMap Contact Us We’d love to hear from you and see how we can help. Just fill out the form or email Matt Powell directly. Matt Powell CEO MPowell@moroch.com Company HQ - Dallas/Ft. Worth 3625 N. Hall Street, #1100 Dallas, TX 75219 (214) 520-9700 Local Offices Atlanta 6:35:33 AM Chicago 5:35:33 AM Denver 4:35:33 AM Houston 5:35:33 AM Milwaukee 5:35:33 AM New Orleans 5:35:33 AM New York City 6:35:33 AM Norfolk 6:35:33 AM Sacramento 3:35:33 AM St. Louis 5:35:33 AM Moroch Work About News Values Brand Truth Careers Contact Us Press Inquiries Privacy Policy New Business Inquiries ©2021 All Rights Reserved. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy