54th GENOA NAUTICAL SHOW: SUPER MADE IN ITALY IS BORN ... .. AREA FOR SUPERYACHTS ONLY Written by Administrator Friday 11 July 2014 08:18 Motori accessi three months before the start of the largest Italian exhibition dedicated to boating, scheduled from 1 to 6 October. "The Genoa Boat Show - declared the boat show manager Alessandro Campagna - can represent an important vehicle to promote and make known to an increasingly international public Italian excellence such as boating and tourism connected to it, which have always developed in the name of quality. and a long tradition. Like sectors such as fashion, design, food and wine, jewelry, art and architecture, this sector has all the credentials to strengthen itself as an engine of economic development and an icon of Made in Italy. " “The Italian nautical system” underlines Campagna - “is reorganizing itself to quickly return to position itself as a leader in the world. With this objective, the Salone has already set to work on the first important innovations, such as the creation of a new brand, the Super Made in Italy. It will be an area dedicated exclusively to the world of superyachts, located in its natural place, where traditionally the "big boats" are located, along the external quay of the Marina Grande 1 ". Super Made in Italy's goal is to concentrate the best of Italian production in the segment of boats over 24 meters. Italy maintains its leadership in the construction of megayachts - according to the International Global Order Book drawn up by ShowBoats - with orders equal to 40% worldwide, thanks to 274 projects under construction, compared to 71 in Great Britain, of the 70 of Turkey, of the 65 of Holland and of the 63 of the USA. And therefore, in the context of the strong internationalization that the 2014 Salone is experiencing, Super Made in Italy intends to place itself in the world as a natural sounding board for the excellence of our shipbuilding industry. From an organizational and logistical point of view, of particular interest to both exhibitors and visitors, the agenda is very dense and there are many new features, starting with the confirmation of the agreement with the Genoa Convention Bureau. The collaboration with this network of fifty companies in the congress sector will make it possible to better respond to exhibitors and operators of the Boat Show for practical needs related to participation in the event, starting with hotel accommodation. ----- The parking reserved for exhibitors has been enhanced. This will not only help operators, but will make more space available for the two external car parks for visitors: a step forward that will improve the usability of the structures. ---- A special parking lot has been organized (behind the characteristic tensile structure) available to ten VIP yards. An important additional tool that allows you to pay more attention to your guests by allowing direct access to the heart of the Salone. ---- A particular economic formula has been studied, very facilitated, to create, under the tensile structure, a nautical charter village. The importance of supporting the boat product and all the services that revolve around it is thus reaffirmed. ---- The agreement with both the Italian Sailing Federation and the Italian Motorboat Federation has been renewed for an even stronger partnership. And also this year the appointment with the Navigar m'è dolce initiatives is renewed, a project created in collaboration with UCINA to promote small boating and bring more and more curious and passionate people to enjoy true “sailing experiences”. The engines then warm up at the Genoa Fair. Many activities are underway for a Boat Show that has a great desire to do and be a driving force for the relaunch of Italian pleasure boating. (RD) http://www.corsanews.it