On social networks, there is a lot of information circulating that mentions catfish as the filthiest fish. In a mouthful of catfish meat, there are 3000 cancer cells. The news made catfish cultivators in East Java (East Java) offended and devastated. the nickname as the filthiest fish refers to the nature of catfish that likes to consume various types of waste in the waters. Even an article that is quite viral on the internet mentions that human waste is also used as feed for a catfish cultivation in Haikou City, China. That's not true. "Pity catfish farmers, they are offended and very saddened by the news," said Head of the Fisheries and Marine Service of East Java Province, Heru Tjahjono, Saturday (31/10/2015). He said that the news that actually describes catfish cultivation in Haikou City, China is not the same as catfish cultivation in East Java. The news could have an impact on the catfish market in East Java. The reason is, the catfish market is a consumer in the lower middle class level II. Meanwhile, snapper, tuna, mackerel, grouper are in the upper middle class level I. Heru said, consumers at level I are difficult to shake with the issue of the fish they consume. This is different from the issue of fish such as catfish, gourami, mujahir, which are food for middle to lower-class level II consumers. For level I consumers, it is difficult to be shaken by issues. In contrast to level II consumers. If there is an issue, level II consumers can be afraid and don't want to consume, he said.