"In a mouthful of catfish meat, contained 3,000 cancer cells". The title of the article in recent days has become a hot topic of discussion on social media. However, for catfish farmers, the article is considered a threat to their business continuity. The East Java Maritime Affairs and Fisheries Service accommodated the complaints of catfish farming business people in East Java who were offended by the circulation of the article. "This article is a black campaign to bring down sales of the catfish market whose market prospects continue to improve," said the Head of the East Java Fisheries and Marine Service, Wednesday (28/10/2015). He is worried that the article, which actually describes a catfish cultivation in Haikou City, China, will have an impact on the catfish market in East Java. According to him, catfish consumers are fish consumers at level II. At level I are consumers of high-end fish such as tuna, snapper, grouper, and so on. "Class I consumers will not be shaken by the spread of any issue, but for class II consumers, this is still vulnerable to being shaken by issues. They may no longer eat catfish because they are afraid," he said. Heru said that East Java is the largest catfish producer nationally. From hundreds of catfish cultivators, in the last three years, catfish production in East Java continues to increase. In 2012 the production was recorded at 62,807 tons, increased in 2013 to 79,928 tons, while in 2014 it continued to increase to 96,830 tons. During 2014 production, 2,000 tons of which were exported abroad. Catfish production in East Java, said Heru, is produced in a healthy manner according to the standards of Good Fish Cultivation (CBIB) as regulated by the Government in Ministerial Decree No. 02/Men/2007. "CBIB requires catfish cultured feed with healthy feed that focuses on health and food safety," he said. Periodically, the East Java Marine and Fisheries Service also monitors residues on catfish by sampling. This year there were 379 samples taken from various catfish producing regions such as Sidoarjo, Mojokerto, Kediri, and Tulungagung. "As a result, the tested catfish commodities were free from residues of hormones, antibiotics, and heavy metals," he said. Heru suspected that the issue of catfish was deliberately raised by certain parties for the benefit of the fish business ahead of the 2015 MEA free market. "There are parties who want to seize the catfish market and replace it with other fish commodities," he said. Articles about the content of cancer cells are uploaded on a number of websites. The article was also followed by a number of online media for discussion. The article, which was posted on July 29, 2015, describes the confession of a catfish farmer from China named Zhang Ri-hong, who supplies catfish to roadside markets and restaurants in Hainan Province. The media then investigated the fish by observing seven samples of catfish producer ponds. The seven ponds are surrounded by chicken and pig coops, while in the middle of the ponds there are many piles of garbage. The fish farmers are advised to suspend the sale of catfish, before the test results come out.