Patent Document ID: 8554723
Application ID: 13548047

Base Claim:
1. A computer-implemented method of matching users to other users, the method comprising: storing, in computer storage, event data comprising order data reflective of items ordered from an electronic catalog by each of a plurality of users; programmatically generating a score that reflects a degree to which item preferences of a first user of said plurality of users are similar to item preferences of a second user of said plurality of users, said score taking into consideration a first plurality of items ordered by the first user, a second plurality of items ordered by the second user, and a type of one or more of the items ordered in common between the first and second users, said score further taking into consideration at least one additional type of event data reflective of user affinities for items represented in the electronic catalog, wherein generating the score further comprises accessing item similarity data to determine whether an item ordered by the first user is similar to an item ordered by the second user; and based at least in part on the score, programmatically determining whether to recommend the second user to the first user.

---

Claim 8:
8. The method of claim 1 , wherein the order data represents at least one of the following: (a) purchase orders of users, (b) rental orders of users.