Patent Document ID: 7970648
Application ID: 10133536

Base Claim:
1. A method for creating advertising content and providing said advertising content in a communication network, comprising: storing user specific information of a plurality of consumer subscribers that are subscribed to a location-based services system as patrons and a plurality of business subscribers that are subscribed to said location-based services system as advertising customers of said location-based services system; said location-based services system transmitting an advertising campaign parameter entry form over a publically accessible unsecure network for receipt by a business remote terminal of one of said business subscribers; receiving with said location-based services system over said publically accessible unsecure network advertising campaign parameters entered into said advertising campaign parameter entry form with said business remote terminal by said one of said business subscribers, said advertising campaign parameters comprising a detailed description of an offer designed to promote and sell a particular product or service of said one of said subscriber businesses, specification of a mechanism of delivery of said offer to said consumer subscribers for said particular product or service, specification of a geographic location or region where said consumer subscribers must be geographically located to receive said offer, and specification of a specific category of consumer subscribers to which said offer is targeted; creating one or more specific promotions for said particular product or service with said location-based services system based on said advertising campaign parameters; said location-based services system receiving over said publically accessible unsecured network from a wireless remote terminal of one of said consumer subscribers a request for information related to goods or services; said location-based services system determining a current geographic location of said wireless remote terminal of said one of said consumer subscribers in response to receipt from said wireless remote terminal of said request for information related to goods or services, confirming with said location-based services system, in response to receipt from said wireless remote terminal of said request for information related to goods or services and an identifier of said one of said consumer remote terminals included with said request, that said current geographic location of said wireless remote terminal is within said specified geographic location or area; confirming with said location-based services system in response to receipt from said wireless remote terminal of said request for information related to goods or services and said identifier of said one of said consumer remote terminals included with said request that said one of said consumer subscribers of said remote terminal is within said specific category of consumer subscribers based on said stored user specific information of said one of said consumer subscribers; and said location-based services system transmitting over said publically accessible unsecured network a geographically targeted response and said one or more specific promotions for receipt by said wireless remote terminal in response to said request and confirmation said current geographic location of said wireless remote terminal is in said specified geographic location or area and said one of said consumer subscribers of said remote terminal is within said specific category of consumer subscribers based on said stored user specific information of said one of said consumer subscribers.

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Claim 2:
2. The method of claim 1 , wherein said advertising campaign parameter entry form is generated with a campaign management interface application.