Patent Document ID: 9060063
Application ID: 13786201

Base Claim:
1. A non-transitory machine-readable medium having stored thereon a set of instructions, which when executed by a server system causes the server system to perform a method, the method comprising: transmitting, by the server system to an end-user computing device via an Internet, a web page configured to indicate an option to receive, from a user, a request via the web page and a browser of the end-user computing device; processing, by the server system, a first indication of a selection of the option; selecting, by the server system, an advisor from a plurality of advisors for indication in an advertisement for the advisor, the selecting based at least in part on a compensation rate of the advisor and a quality score of the advisor; determining, by the server system, a status of the advisor; in response to the selection, transmitting to the end-user computing device the advertisement for the advisor, the advertisement to be visually displayed via the end-user computing device, wherein the advertisement includes: at least one reference selectable by the user to request a real-time communication connection with the advisor, wherein the real-time communication connection is separate from an Internet connection used by the end-user computing device to download the web page; and an indication of the status of the advisor; while the advisor is determined to be currently available for real-time communication, receiving, by the server system, from the end-user computing device a second indication of a user selection of the at least one reference made via the advertisement, the user selection of the at least one reference corresponding to the advisor; and in response to the second indication of the user selection of the at least one reference, establishing a telephonic connection via a central controller of the server system to provide the real-time communication connection requested between the advisor and the user, wherein the establishing the telephonic connection comprises the central controller directing a first transmission to the user, the central controller directing a second transmission to the advisor, and the central controller joining the first transmission and the second transmission, and wherein the telephonic connection is separate from the Internet connection used by the end-user computing device to download the web page.

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Claim 2:
2. The medium of claim 1 , wherein the method further comprises: providing visual display of advertisements on a media channel on behalf of multiple advertisers, the visual display of advertisements to include the at least one reference for telephonic connections with respective advertisers of the multiple advertisers; and charging an amount each time a respective telephonic connection is established between a respective advertiser and a customer.