Patent Document ID: 7974912
Application ID: 11379897

Base Claim:
1. A method that manages pay-per-click advertising, by determining an amount to be charged in response to a click of a hyperlink associated with a target keyword, comprising accessing with a computer processor, a particular amount a first advertiser is willing to be charged in response to a click of a hyperlink associated with said first advertiser, accessing with a computer processor, a statistic of relevance to said first advertiser and a statistic of relevance to a second advertiser, said statistics being related to one or more of rate of use by users, number of times a hyperlink was viewed, data that relates to an increase or decrease in the use of a keyword by users, demographics of users associated with a keyword, or demographics of advertisers associated with a keyword, and without human intervention, determining with a computer processor, an amount to be charged to said second advertiser in response to a click of a hyperlink associated with said target keyword and said second advertiser, wherein said amount to be charged to said second advertiser is determined using said particular amount, and is also determined using said statistic of relevance to said first advertiser and said statistic of relevance to said second advertiser.

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Claim 5:
5. The method of claim 1 further comprising providing at least one said statistic for display on a single display screen to a user.