Patent Document ID: 8176120
Application ID: 12953364

Base Claim:
1. A method of composing a web page, comprising: at a server, transmitting an authoring web page including an embedded authoring tool to a client computer of a publisher of the web page using a network, the authoring tool for composing the web page; and receiving from the client computer web-page content corresponding to the composed web page, wherein the composed web page includes one or more advertisement regions that are placeholders designated for displaying one or more advertisements having one or more links to one or more content locations; and wherein the composed web page is configured for display at run-time at respective clients devices that download the composed web page from a web page server.

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Claim 17:
17. The method of claim 1 , wherein the authoring web page includes a user-selectable tool for adding an advertisement region to the composed web page, the added advertisement region comprising one of the one or more advertisement regions that are placeholders designated for displaying one or more advertisements having one or more links to one or more content locations.