Patent Document ID: 9143541
Application ID: 13679590

Base Claim:
1. A method to provide internet-based services targeted to a geographic location, the method comprising: receiving a request from a user to provide internet-based services based on a target geographic location; obtaining a plurality of candidate geographic locations associated with the user, each candidate geographic location being associated with a respective candidate confidence level; calculating, with a computer, for one of the candidate geographic locations, a respective aggregate probabilistic utility score, the aggregate probabilistic utility score being based, at least in part, on distances from the respective candidate geographic location to the other candidate geographic locations and the confidence level scores of the other candidate geographic locations; selecting a geographic location based, at least in part, on the aggregate probabilistic utility score from among the candidate geographic locations; and providing internet-based services to the user targeting the selected geographic location.

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Claim 9:
9. The method of claim 1 , wherein the aggregate probabilistic utility score A for the respective candidate geographic location d is calculated according to the equation: A d = ∑ c = 1 C ⁢ ( R c ⁢ ⁢ d * P c ) ; wherein P c is a candidate confidence level for any probabilistic client geographic location c of any plurality of candidate geographic locations having C number of candidate geographic locations; wherein R cd is a route-utility factor for the candidate geographic location d and corresponding to the probabilistic client geographic location c; and wherein (R cd *P c ) is a probabilistic utility score for the candidate geographic location d and corresponding to the route-utility factor R cd .