Patent Document ID: RE43835
Application ID: 11709352

Base Claim:
1. A method of identifying popular subject matter content within a first community of online members of an electronic content provider, the method comprising: (a) receiving member content from the first community of online members, including subject matter queries and/or text postings provided by the first community of online members, directed to content categorized in one or more subject matter areas on a website operated by the electronic content provider; (b) processing said subject matter queries and/or text postings for the entire first community of online members , to determine a first popularity ranking of first content topics of interest for the first community of online members; (c) generating a first list identifying said first content topics and their associated first popularity ranking as determined at step (b) ; (d) processing said subject matter queries and/or text postings for the first community of online members , including by tabulating keywords in text therein, to identify second topics for the first community of online members which are changing in popularity, and to determine a second popularity ranking of such second content topics of interest , wherein processing said subject matter queries and/or said text postings includes tabulating keywords within said subject matter queries and/or said text postings ; (e) generating a second list identifying said second content topics and their associated second popularity ranking as determined at step (d) ; and wherein said first list measures popularity of content during a first time period, and said second list measures a change in popularity of content over such period.

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Claim 4:
4. The method of claim 1 , wherein steps further comprising performing (a) through (e) are performed across all members of the community of online members.