Patent Document ID: 9166714
Application ID: 12879141

Base Claim:
1. A method of determining interaction analytics for user interactions with audio and video content items, the method comprising: retrieving, from a first database, a collection of content identifiers for identifying a plurality of content items based on characteristics of the plurality of content items; retrieving, from a second database, a catalog of the plurality of content items, each content item of the plurality of the content items of the catalog being associated with metacontent describing the respective content item; cross-referencing metacontent associated with a first content item of the plurality of content items of the catalog retrieved from the second database with the collection of the content identifiers retrieved from the first database; associating, based on the cross-referencing, a content identifier with the first content item based on the metacontent associated with the first content item; providing, to a third database, monitored user interactions with the plurality of content items of the catalog and historical records of the user interactions, the historical records including the content identifier associated with the first content item and the user interactions including media navigation associated with the plurality of content items of the catalog at a specified period of time; determining, using the third database, interaction analytics for a second content item of the plurality of content items of the catalog and a set of users having interacted with the second content item based on the monitored user interactions and the historical records; determining whether the set of users will perform a specified interaction with the second content item during a future period of time based on the interaction analytics, wherein the specified interaction is one of a pause operation, a rewind operation, and a fast-forward operation; and identifying an advertisement associated with the second content item of the plurality of content items of the catalog based on the determination whether the set of users will perform the specified interaction.

---

Claim 10:
10. The method of claim 1 , wherein determining the interaction analytics for the set of users having interacted with the plurality of content items includes determining a set of content item preferences for at least one user of the set of users.