Patent Document ID: 9704165
Application ID: 13105713

Base Claim:
1. A computer-implemented method for determining effectiveness of social media pages hosted by one or more social media systems using content associated with the social media pages and user interaction with the social media pages, comprising the steps of: configuring a database table comprising: a first set of columns storing at least engagement information, wherein the engagement information comprises a number of users engaged with a social media page and one or more engagement parameters associated with user involvement with respect to the social media page, and a second set of columns storing values derived from the first set of columns, wherein the second set of columns are continuously updated based at least in part on adjustments of values of the first set of columns, and wherein the values derived from the first set of columns and stored in the second set of columns are at least evaluation measures; receiving a request for evaluation of a respective social media page maintained within a respective social media system, the respective social media page comprising one or more types of content for dissemination; querying the respective social media system for retrieval of engagement information corresponding to the respective social media page; receiving a response from the respective social media system comprising the engagement information associated with the respective social media page; storing, in the first set of columns in the database table, the engagement information from the respective social media system, wherein the first set of columns further comprises a timestamp column indicating a time an evaluation is performed and a URL corresponding to the respective social media page being evaluated; generating one or more evaluation measures corresponding to the respective social media page, wherein data from the first set of columns in the database table corresponding to the respective social media page are processed to generate values for the second set of columns, and wherein at least one evaluation measure of the one or more evaluation measures is processed based at least in part on: a number of users engaged with the respective social media page, an engagement multiplier indicating a level of engagement of the users relative to an amount of content posted on the social media page, the engagement multiplier is based at least in part upon the one or more engagement parameters retrieved from the first set of columns in the database table, the engagement parameters comprising a number of likes, a number of comments, a number of fans, and a number of posts on the respective social media page, and a selected earned media value representing an advertising cost of a social media interaction; storing, in the second set of columns in the database table, the one or more evaluation measures corresponding to the respective social media page; and generating a graphical user interface comprising the one or more evaluation measures from the first set of columns in the database table, the one or more engagement parameters from the second set of columns in the database table, and one or more user input controls to receive user input adjusting one or more engagement parameters from the first set of columns to re-compute the one or more evaluation measures of the second set of columns.

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Claim 10:
10. The method of claim 1 , further comprising the step of storing the received engagement information for subsequent use.