Patent Document ID: 9396261
Application ID: 11789779

Base Claim:
1. A method for serving data that matches content related to a search results page, comprising: receiving a query from a user through a user interface displayed on a user device; retrieving a first number of search results related to the query; retrieving a second number of sponsored advertisements related to the query from a sponsored search server; determining an amount of available space for additional advertisements on a display screen of the user device using the first number of search results and the second number of sponsored advertisements; determining a third number of additional advertisements that may be displayed on the user device based on the amount of available space on the display screen; retrieving the third number of additional advertisements from a content match server based on a contextual analysis of the search results and sponsored advertisements; consolidating the search results, sponsored advertisements, and additional advertisements to form a consolidated set of results to display on the display screen of the user device; and displaying the consolidated set of results on the display screen of the user device.

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Claim 9:
9. The method of claim 1 , wherein the first number of search results and second number of sponsored search results are not sufficient to fill the entire amount of available space on the display screen of the user device.