Patent Document ID: 9396261
Application ID: 11789779

Base Claim:
1. A method for serving data that matches content related to a search results page, comprising: receiving a query from a user through a user interface displayed on a user device; retrieving a first number of search results related to the query; retrieving a second number of sponsored advertisements related to the query from a sponsored search server; determining an amount of available space for additional advertisements on a display screen of the user device using the first number of search results and the second number of sponsored advertisements; determining a third number of additional advertisements that may be displayed on the user device based on the amount of available space on the display screen; retrieving the third number of additional advertisements from a content match server based on a contextual analysis of the search results and sponsored advertisements; consolidating the search results, sponsored advertisements, and additional advertisements to form a consolidated set of results to display on the display screen of the user device; and displaying the consolidated set of results on the display screen of the user device.

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Claim 6:
6. The method of claim 1 , wherein the sponsored advertisements comprise at least one of: a sponsored listing, a banner advertisement and a pop up advertisement.