Patent Document ID: 8635213
Application ID: 13480609

Base Claim:
1. A method for providing advertisement on a mobile communication device, the method comprising: identifying, at the mobile communication device, a primary keyword in a list or a body of text; identifying at least one secondary keyword in the list or the body of text, the at least one secondary keyword located within a predetermined distance of the primary keyword and being related to the primary keyword; in response to identifying the at least one secondary keyword, forming a compound keyword comprising the primary keyword and the at least one secondary keyword; associating at least one advertising resource link to the formed compound keyword; and visually distinguishing the formed compound keyword by applying a visually distinguishing feature.

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Claim 4:
4. The method of claim 1 , further comprising providing the at least one advertising resource link, the advertising resource link comprising one or more of an advertising website, an email address, an SMS text address, a telephone number, or a purchase option screen corresponding to the formed compound keyword.