Patent Document ID: 8478700
Application ID: 12854644

Base Claim:
1. A method for optimizing online references to an entity that are non-paid advertisements, the method comprising: searching at least one channel unassociated with paid advertisements on a network for references to the entity unassociated with paid advertisements using a plurality of search terms to generate search results that include a plurality of references; scoring the references to the entity associated with each of the plurality of search terms from the plurality of references to generate scores for the references to the entity; correlating conversions by one or more visits to a website of the entity through the reference with the search terms that directed the visits to the entity to determine a conversion rate; determining a total value of the conversions to the entity; correlating at least the total value of the conversions to the entity associated with the references to the entity and the scores for the references to the entity to identify one or more of the plurality of search terms; and for the identified one or more of the plurality of search terms, forecasting an increase in conversions for the references to the entity associated with an increase in the scores for the references to the entity.

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Claim 5:
5. The method of claim 1 , wherein scoring the references to the entity associated with each of the plurality of search terms includes determining a keyword rank.