Patent Document ID: 8370158
Application ID: 13362902

Base Claim:
1. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, the storage device comprising a storage medium, the storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to: receive a first remotely generated input via said communications interface, said first input relating to a first location; receive a second remotely generated input via said communications interface, said second input relating to a second location, the first and second locations being part of a common journey; identify a first entity associated with the first location; identify a second entity associated with the second location; cause first advertising content related to the first entity to be forwarded via said communication interface to a remotely disposed computerized device which generated said first and second remotely generated inputs; and cause second advertising content related to the second entity to be forwarded via said communication interface to said remotely disposed computerized device.

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Claim 3:
3. The server apparatus of claim 1 , wherein said computerized device is associated with a user making said journey, and the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered by said user during said journey.