Patent Document ID: 8650089
Application ID: 13150853

Base Claim:
1. A method for providing dynamic content into a static electronic document, comprising: creating the static electronic document of a publication, wherein the publication comprises a replica of a paper-based printed publication, wherein the static electronic document is configured to be displayed with the same look and feel as the printed publication, and wherein the static electronic document functions as a locally stored software application; receiving an indication to include the dynamic content into the static electronic document, wherein the dynamic content includes a smart advertisement, the smart advertisement including an option for a user to opt into receiving content of the smart advertisement; creating a computer program that defines functionality of the dynamic content; deploying the computer program into the static electronic document, wherein the computer program is linked to a remote file that contains the dynamic content; sending the static electronic document to a user computing device, wherein at least a first portion of the static electronic document is configured to be viewed as a locally stored document and at least a second portion of the static electronic document receives the dynamic content from a remote computing device, wherein the static electronic document comprises a pointer that causes the user computing device to utilize the computer program for retrieving the dynamic content from the remote computing device; receiving a request to provide the dynamic content, the request being provided in response to a user selection of a predetermined area of interest in the static electronic document; providing the dynamic content to the user computing device, wherein upon receipt of the dynamic content, the computer program causes the dynamic content to be provided within the predetermined area of interest in the static electronic document, wherein the dynamic content comprises an option to place an order; receiving a user selection of the option to place the order, wherein the user selection is performed via an interaction with the dynamic content within the static electronic document; processing the user selection within the static electronic document to place the order with a vendor that is associated with the dynamic content.

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Claim 7:
7. The method of claim 1 , further comprising monitoring user actions on the dynamic content.