Patent Document ID: 8135617
Application ID: 11975362

Base Claim:
1. A contextual content delivery system operably connected to one or more publishers via a data communications network, the system comprising: a computing device configured to: identify one or more conventional hyperlinks in a document; determine a context associated with each of the identified hyperlinks; select, for each of the identified hyperlinks, one of a plurality of bubble types based on a uniform resource locator extracted from the identified hyperlink; wherein each of the bubbles comprises a first display area and a second display area; for each of the identified hyperlinks: a) select content for the first display area of the associated bubble type based on the uniform resource locator extracted from the identified hyperlink; and b) select content for the second display area of the bubble type based on the determined context of the identified hyperlink; and convert each of the identified hyperlinks to an enhanced hyperlink for invoking the associated bubble type and content.

---

Claim 4:
4. The system of claim 1 , wherein the plurality of bubble types comprise a video type incorporating a player application.