Patent Document ID: 8447702
Application ID: 12708809

Base Claim:
1. A system, comprising: one or more server computers communicatively coupled to a network and running a domain name appraisal module configured to: A) receive a domain name comprising a domain name text string and a top level domain; B) calculate an appraisal value for said domain name, said appraisal value increasing or decreasing responsive to one or more variances in: i) a precision value; ii) a popularity value; iii) a presence value; iv) a pattern value; and v) a pay-per-click value; C) determine whether said top level domain comprises a .com top level domain; D) responsive to a determination that: i) said top level domain comprises said .com top level domain, assign a value of 1 to a domain scarcity multiplier; ii) said top level domain does not comprise said .com top level domain, calculate: a) a first sum of one or more domain name registrations for said top level domain; b) a second sum of one or more .com domain name registrations; c) said domain scarcity multiplier comprising a decimal value calculated according to said first sum divided by said second sum; name registrations); E) calculate a revised appraisal value for said domain name according to said appraisal value being multiplied by said domain scarcity multiplier; and F) transmit said revised appraisal value to a client computer communicatively coupled to said network.

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Claim 14:
14. The system of claim 1 , wherein said domain name appraisal module is further configured to calculate said pay-per-click value for said domain name by: i) receiving, from one or more pay-per-click bid metrics services or software, one or more pay-per-click bid metrics for said domain name; ii) generating a bid metric value comprising said one or more pay-per-click bid metrics; iii) receiving, from one or more search engines, a number of ads returned for said domain name as measured by said one or more search engines; and iv) generating a returned ads value comprising said number of ads returned for said domain name.