Patent Document ID: 9740360
Application ID: 14137829

Base Claim:
1. A computer-readable memory storing a computer program executable by a processor, the computer program producing a user interface comprising: a sponsored story area of the user interface comprising at least one sponsored story promoted from an organic activity stream of stories in a social networking system; a social context area of the sponsored story area, the social context area providing social context comprising information about a social action from the at least one sponsored story and an image associated with a user of a social networking system who performed the social action; an entity attribution area of the sponsored story area, the entity attribution area providing information about an entity related to the performed social action; and a user interaction area, the user interaction area comprising: a selectable interaction control, the selectable interaction control for performing an action associated with the at least one sponsored story, and in response to selection of the interaction control, a visual indication of the performed action associated with the at least one sponsored story.

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Claim 4:
4. The computer program of claim 1 , wherein the social action comprises an action by a user on a third-party system outside of the social networking system.