Patent Document ID: 9621624
Application ID: 14313981

Base Claim:
1. A system for inserting content, the system comprising: a processor; and a memory, wherein the memory stores instructions that, when executed by the processor, cause the processor to: analyze elements of a conversation taking place at a first destination to detect elements relating to expression of need for information in the conversation; identify a pool of one or more candidate second destinations based on relevance of the second destinations to the expression of need for information in the conversation; identify a pool of one or more candidate templates relevant to the pool of one or more candidate second destinations; construct a set of candidate creatives by combining one or more of the pool of candidate templates with one or more of the candidate second destinations; score the set of candidate creatives for relevance to the expression of need for information; select at least one of the set of candidate creatives based on the scoring for presentation at the first destination; and insert the selected one of the set of candidate creatives at the first destination.

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Claim 3:
3. The system of claim 1 , wherein the selected one of the set of candidate creatives is selected based on similarity of textual data of the first destination to the template and second destination of each of the set of candidate creatives.