Patent Document ID: 9420422
Application ID: 15003814

Base Claim:
1. A mobile media communications system, comprising: a host network server executable on one or more processors coupled to a memory and a network, and configured to receive a search request having one or more of a source identifier and a query, and to generate a location from the source identifier and to shallow-parse the query into extracted entities; the host network server further configured to (a) search with the extracted entities, predetermined category domains, each domain including at least items, services, and locations, (b) generate a one-to-many category array for each extracted entity that associates one or more categories of the predetermined category domains to each extracted entity, and (c) generate, with the location and extracted entities and associated category arrays, a conflated query array that includes the extracted entities, the category array, and a query confidence probability for each category array element; and the host network server further configured to search a network site repository with the location and conflated query array, and to retrieve one or more network site keys within a proximity of the location, and to generate an associated relevancy probability calculated as a function of the number of retrieved one or more network site keys having associated categories that match those of the category arrays of the conflated query.

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Claim 2:
2. The mobile media communications system of claim 1 , further comprising: the host network server further configured to identify targeted media having (a) geozone identifiers that are within the proximity and (b) categories that match at least one of the category arrays of the conflated query.