Patent Document ID: 9990436
Application ID: 14880701

Base Claim:
1. A computer-implemented method for presenting a personalized trends module, comprising: determining first trending topics associated with a user; receiving, via a first network communication, an in-stream feed of second trending topics based on on-line activity, of the user, comprising at least one of a page view, a query, or a click; augmenting a social timeline associated with the user with at least one of the second trending topics to produce an interim list of third trending topics, wherein the social timeline is produced by logging content, retrieved via a second network communication, posted on one or more accounts of the user on one or more social media sites, wherein recently posted content on the social timeline corresponds to a summary of the first trending topics; ranking the third trending topics by source category using a frequency index; selecting a subset of highest ranked third trending topics from a first source category; and controlling a graphical user interface on a computer display to display a personalized trends module highlighting at least some of the subset of the highest ranked third trending topics to distinguish at least some of the subset of the highest ranked third trending topics from one or more other topics by allocating one or more positions to at least some of the subset of the highest ranked third trending topics to customize an online experience of the user with customized trending topics, at least some of the method implemented via a processor device comprising hardware.

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Claim 2:
2. The computer-implemented method of claim 1 further comprising: assigning a first appearance to a first topic of the second trending topics based upon a first source category associated with the first topic and a second appearance different than the first appearance to a second topic of the third trending topics based upon a second source category associated with the second topic.