Patent Document ID: 8615421
Application ID: 13456550

Base Claim:
1. A method of providing environmental transparency for entities, comprising: displaying via a website, a plurality of environmental categories, the plurality of environmental categories comprising recycling practices, use of public transportation, and energy saving practices; creating a nonpublic database of a plurality of the entities directly employing the actions within one or more of the plurality of environmental categories, wherein the non-public database allows a certified entity to measure the change in population of entities that are choosing to employ environmental actions; via the web site, receiving input from a first entity, the input comprising an indication of the first entity's performance of actions within one or more of the plurality of environmental categories; via the web site, storing on a computer readable storage medium; via the web site, publicly displaying: the plurality of environmental categories and showing, based on the input, that the first entity performs actions within selected categories; and a visual entity identifier adjacent to the plurality of environmental categories, wherein the visual entity identifier comprises one of a logo and a name of the first entity; and via the website, publicly displaying inspirational information regarding the first entity, wherein: the inspirational information is associated with the first entity and is collected by the website from at least one second entity, the inspirational information identifying the first entity as having inspired the at least one second entity; and the inspirational information includes a numerical exhibit reflecting a number of entities that the first entity has inspired, the numerical exhibit including a tally of the entities inspired by the first entity, wherein the method allows consumers or other relationship partners to have access to the input from the first entity, which provides transparency regarding the first entity's environmental conduct and inspirational effect.

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Claim 11:
11. The method of claim 1 , wherein publicly displaying the inspiration information associated with the first entity includes creating a graphical representation of the inspiration information.