Patent Document ID: 9576251
Application ID: 12618151

Base Claim:
1. A computer-implemented method of processing Web activity data, comprising: obtaining a collection of Web activity data generated by a plurality of users at a plurality of Webpages associated with a plurality of unaffiliated Websites, wherein the Web activity data comprises a plurality of query Uniform Resource Locators (URLs) that represent searches performed by users; extracting a plurality of search terms from the plurality of query URLs and associating each of the plurality of search terms with a corresponding Webpage, wherein extracting the plurality of search terms comprises extracting a target class of information from a URL query field that has been identified by a classifier generated by a training system; and generating statistical data from the Web activity data based, at least in part, on the search terms, wherein the statistical data comprises a first statistical data for a target search term associated with a target Webpage and a second statistical data for the target search term associated with another Webpage.

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Claim 5:
5. The computer-implemented method of claim 1 , wherein generating the statistical data comprises segmenting the plurality of Webpages into a plurality of clusters based, at least in part, on a similarity of the search terms applied to the Webpages.