Patent Document ID: 8452772
Application ID: 13195830

Base Claim:
1. A computer implemented method, comprising: a computer identifying a pertinent trend in conversations of a target forum; the computer identifying or creating one or more content items that match the pertinent trend and a presentation requirement for the one or more content items by: performing a content management process on a plurality of existing content items; classifying or clustering at least some of the plurality of existing content items to identify one or more classifications for an existing content item of the plurality of existing content items; identifying or determining one or more relationships between the existing content item and a product or service; and matching the pertinent trend with one or more existing content items of the plurality of existing content items; and the computer delivering at least some of the one or more content items to the target forum based at least in part upon the presentation requirement.

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Claim 15:
15. The computer implemented method of claim 1 , further comprising parsing at least some of the one or more content items, parsing comprising: providing vocabulary support by using a set of lexemes; describing at least a part of the plurality of existing content items by using one or more syntaxes, one or more principles, or one or more rules determined from a syntax analysis; determining or identifying semantic information or meanings for the at least the part of the plurality of existing content items by using generative or interpretative semantics; and determining or identifying an understanding of the at least the part of the plurality of existing content items by using one or more grammars.