Patent Document ID: 9003288
Application ID: 13864153

Base Claim:
1. A method, comprising: transmitting at least a portion of a media object to a user computing device to be displayed on a display of the user computing device; determining whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service, the advertisement to be selected based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object; and transmitting the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.

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Claim 7:
7. The method of claim 1 , wherein the at least the portion of the media object comprises a first temporal segment of the media object, and wherein the advertisement comprises a first advertisement, and further comprising: transmitting a second temporal segment of the media object to the user computing device to be displayed on the display of the user computing device; and transmitting a second advertisement to the user computing device to be displayed on the display of the user device, the second advertisement to be selected based at least in part on a comparison between descriptive information related to the second advertisement and contextual information related to the second temporal segment of the media object, the second advertisement to be displayed at least in part concurrently with the second temporal segment of the media object.