Patent Document ID: 9135248
Application ID: 13798391

Base Claim:
1. A method comprising: receiving, by a computer system, demographic data from a plurality of distributed electronic devices, wherein the demographic data comprises context data and corresponding implicit demographic data sensed by the plurality of distributed electronic devices for a plurality of contexts; determining, by the computer system, a first context in the plurality of contexts; determining, by the computer system, a first portion of the demographic data determined to include context data that matches the first context; analyzing, by the computer system, the implicit demographic data in first the portion of the demographic data to generate a plurality of demographic characteristics for the first context; and generating, by the computer system, a first demographic profile for the first context based on the plurality of demographic characteristics for the first context.

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Claim 16:
16. The method of claim 1 , wherein the first portion of demographic data further comprises a plurality of confidence scores, wherein analyzing the first portion of the demographic data further comprises weighting the first portion of demographic data in response to the plurality of confidence scores to generate the plurality of demographic characteristics for the first context.