Patent Document ID: 8606652
Application ID: 12973871

Base Claim:
1. A computer-implemented method of rendering a web page on at least one display, the computer-implemented method including the step of: operating one or more computers to render a first web page, the first web page including: an upper region including a horizontal informational bar including a plurality of data tile regions and a main product image extending beyond an upper border or a lower border of the horizontal information bar and having an image size substantially larger than a tile region size of any data tile region, the main product image visually depicting a main product, the main product being of a main product within a product category and being generally centrally positioned on the horizontal informational bar, each of the data tile regions including product information associated with the product category; a middle region positioned below the upper region comprised of three generally parallel and vertical column sub-regions, the column sub-regions including a middle sub-region, a left sub-region, and a right sub-region, wherein the middle sub-region displays a recommended product image visually depicting one or more recommended products in a vertical array of product tile regions, and wherein each of the left sub-region and the right sub-region include one or more information tiles containing topical information relating to the product category; and a lower region positioned below the middle region comprising an array of product tiles, each product tile having a respective thumbnail image of a respective product selected from the product category coupled with respective product information, the thumbnail image being a visual depiction of the respective product; and the first web page being configured such that upon activation of a first portion of the first web page a second web page is generated, the second web page including one or more user reviews, and wherein the user reviews are categorized into two or more product categories; and wherein a subset of the user reviews presented on the second web page are selected based in part upon the product category of a user review section hovered over by a cursor, the user review section being a portion of the user reviews.

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Claim 2:
2. The method of claim 1 , wherein a ratio of overall height to overall width of the first web page is at least about 4:1 or greater and wherein the array of product tiles exists substantially below a lower boundary viewable on a conventional display monitor when the display is at an uppermost scroll position.