Patent Document ID: 10102304
Application ID: 14968671

Base Claim:
1. A system comprising: a third-party corpus database electronically storing various third-party content that are available to be incorporated into an electronic document, wherein the various third-party content are indexed in the third-party corpus database according to one or more parameters; a distributed computing system including a set of multiple computing devices that are interconnected and electronically access the third-party corpus database to evaluate the various third-party content, based at least in part on the one or more parameters, and transmit digital data corresponding to a set of the various third-party content to a user device, wherein: the digital data includes machine readable instructions that configure the user device to incorporate the set of various third-party content into a presentation of a given electronic document at the user device; the distributed computing system selects the set of various third-party content and formatting for the at least some of the various third-party content in the set based on multiple evaluation processes including performing: a first evaluation process that provides the distributed computing system with a separate cost-prominence relationship for each third-party content in the set, wherein performance of the first evaluation process by the distributed combing system includes performance of operations comprising: identifying, for each location among the various locations of the given electronic document, an aggregate performance of multiple different third-party content when presented in that location of the given electronic document; for each third-party content: determining a bid amount required for that third-party content to be presented in each of the various locations of the given electronic document; and fitting a cost-prominence curve to points each representing an intersection of the aggregate performance at one of the various locations of the given document and the bid amount required for that third-party content to be presented in that location of the given document; and a second evaluation process that identifies, independent of the cost-prominence relationship, a winning third-party content for each of one or more locations of the electronic document, including at least a first location; wherein: the digital data include instructions that present the winning third-party content at the user device according to a given format that is automatically selected by the distributed computing system based on the cost-prominence relationship of the first evaluation process.

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Claim 5:
5. The system of claim 1 , wherein performance of the first evaluation process includes, for each given third-party content, creating in a memory structure, the cost-prominence relationship for the given third-party content.