Patent Document ID: 8880546
Application ID: 13168818

Base Claim:
1. A computer program embodied on a non-transitory computer readable storage medium containing instructions that when executed by a processor cause a computer to: identify a set of keywords, the set including a plurality of keywords; determine historical activity data indicative of activity previously performed with respect to the set of keywords, including determining for each keyword of the plurality of keywords a portion of the historical activity data involving the keyword; compare the historical activity data to a plurality of predefined thresholds, including for each keyword of the plurality of keywords, comparing at least a threshold predefined for the keyword to the portion of the historical activity data involving the keyword; and automatically perform an action for refining the set of keywords, including removing a keyword from the set of keywords, when a result of the comparison indicates that the portion of the historical activity data involving the keyword does not meet the threshold predefined for the keyword.

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Claim 15:
15. The computer program of claim 1 , wherein the historical activity data includes data indicative of activity previously performed with respect to the set of keywords within a predetermined period of time prior to a current time.