Patent Document ID: 9646089
Application ID: 11855922

Base Claim:
1. A method of modifying search results of a search engine comprising: (a) identifying a first target page, wherein said first target page has a first ranking used by the search engine in responding to queries directed to a target term; (b) identifying one or more spam pages; (c) automatically causing said one or more spam pages to create explicit links to said first target page with a computing system; wherein said explicit links are created by the computing system at a frequency rate sufficient to reduce said first ranking and are included as hypertext markup language (HTML) content in said one or more spam pages; (d) repeating any of steps (b) and/or (c) until said first ranking used by the search engine is reduced below a target threshold, without modifying how the search engine processes input queries.

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Claim 2:
2. The method of claim 1 , wherein prior to step (b), directing a first query to said target term such that the search engine presents a set of top N results that includes said first target page, and such that after step (d), said first target page does not appear within said set of top N results.