Patent Document ID: 7634472
Application ID: 10729621

Base Claim:
1. A computerized method of scoring data for use in a search engine, comprising: tracking clicks by users on data returned in a search result in response to a query; determining, using a processing device, a user preference for a clicked data in accordance with a physical position of the clicked data in the search result, wherein determining the user preference for the clicked data is performed by: determining a ratio calculating the quotient of actual clicks to the clicked data and a specific query and clicks expected for the clicked data and the specific query, wherein determining clicks expected for the clicked data and the specific query is performed by determining a context dependent user preference score in accordance with at least one weight table that comprises a contextual weight for the clicked data in accordance with physical position, the weight table specifically associated with one of a plurality of user interfaces based on a visual layout of the user interface, the contextual weight indicating a product associated with the clicked data; and using the determined user preference to determine, using the processing device, rankings for display of future search results.

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Claim 3:
3. The method of claim 1 , wherein determining a user preference is performed periodically.