Patent Document ID: 8452598
Application ID: 13341572

Base Claim:
1. A method for providing advertisements in conjunction with telematics services, comprising: receiving, from a location detection system, a current location associated with a navigation device; retrieving, by a processor, information indicative of a preference of a user of the telematics services; identifying, by the processor, one or more advertisements that have an affinity to the current location and that have a target audience that matches the information indicative of the preference of the user; and generating, by the processor, an output to present the one or more advertisements via the navigation device, wherein the information indicative of the preference of the user is based on long-term shared knowledge used to interpret natural language utterances from the user that relate to a navigation service in conjunction with telematics services, and wherein the long-term shared knowledge includes information indicative of the user's demographics.

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Claim 5:
5. The method of claim 1 , wherein the one or more advertisements include an image, a banner, an audio message, a video message, a promotional offer, a coupon, or a data stream.