Patent Document ID: 9430790
Application ID: 15018923

Base Claim:
1. A method comprising: receiving a posting of at least one of text, an image or a video through a social networking site, wherein the social networking site receives and transmits posted items from a posting entity to receiving entities; identifying, via a processor, data associated with the posting; determining, via processor, whether the data identifies a product within a product database for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the product database: transmitting the posting through the social networking site without an option to buy; and when the determination indicates that the posting references the product in the product database, and thus indicating a sale-related intent: transmitting the image or the video through the social networking site with a buy option associated with the product, wherein the buy option comprises one of a button, a drop-down menu, or a hyperlink; receiving a purchase interaction associated with the buy option; and processing a purchase of an item based on the purchase interaction, wherein the processing the purchase occurs within the social networking site.

---

Claim 6:
6. The method of claim 1 , wherein receiving the purchase interaction is received from a recipient of the posting.