Patent Document ID: 8005711
Application ID: 11538530

Base Claim:
1. A computer implemented method for collecting respondent ratings, comprising: a) presenting a concept to a respondent; b) providing a display surface having a rating scale for a first attribute along a first degree of freedom and a rating scale for a second attribute along a second degree of freedom; c) enabling the respondent to position a representation of the concept at a point on the display surface, the positioned point simultaneously defining ratings on both first and second attribute rating scales; d) using a display deck to present a plurality of concepts in a sequence determined by a researcher, each concept being removed from the deck when positioned on the display surface by the respondent; e) displaying an instruction for positioning concept representations on the display surface; f) enabling the respondent to submit ratings on the plurality of concepts by selecting a button; g) collecting ratings on the plurality of concepts from a plurality of respondents, each respondent being identified by segmentation data; h) enabling the researcher to select respondents by categories of said segmentation data; i) displaying the number of respondents included within the selected segmentation categories; j) enabling the researcher to select a statistical formula for aggregating rating data on the concepts for the selected respondents; and k) displaying each concept at a point on the display surface, the display point being defined by the aggregated ratings on the first and second attribute rating scales, wherein each of said steps a) through k) are performed by the computer.

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Claim 7:
7. The method of claim 1 , wherein the categories of segmentation data include gender and age, at least the age category being presented to the researcher as a sequence of age range groupings.