Patent Document ID: 10032118
Application ID: 15043788

Base Claim:
1. A device, comprising: a memory that stores instructions; and a processing system including a processor coupled to the memory, wherein execution of the instructions facilitates performance operations, the operations comprising: receiving a plurality of blogs: detecting a media processor from a plurality of media processors requesting a media program as a requested media program from a plurality of media programs; identifying, by using a search application programming interface, subsets of blogs that are relevant to the requested media program, wherein the identifying comprises: obtaining an initial set of annotated blogs, wherein the initial set of annotated blogs are annotated as being either relevant to a requested media program or not relevant to the requested media program; training a first classifier based on the initial set of annotated blogs to generate a trained first classifier; applying the trained first classifier to unannotated blogs from the plurality of blogs to generate a first set of features associating the requested media program with the unannotated blogs; training a second classifier according to the first set of features generated by the trained first classifier to generate a trained second classifier; and applying the trained second classifier to the plurality of blogs to identify a subset of blogs relevant to the requested media program as a subset of relevant blogs; performing a sentiment analysis on the subset of relevant blogs to determine a trend based on pattern recognition, wherein the trend is related to the requested media program; selecting media program rentals according to the subset of relevant blogs; receiving a blog message from the media processor; identifying a blog leader associated with the blog message; directing the blog message to a blog group of the blog leader; subdividing the subset of relevant blogs into blog subgroups comprising one of blogs favorable to the media program or blogs unfavorable to the media program; and selecting scheduled media programming according to the subset of blogs.

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Claim 2:
2. The device of claim 1 , wherein the operations further comprise identifying the media processor requesting the media program responsive to receiving a notice from the media processor or monitoring the media processor, and wherein the sentimental analysis determines the trend from one of blog trends favorable to the media program, blog trends unfavorable to the media program, blog topical trends, blog popularity trends, or any combination thereof.