Patent Document ID: 8583641
Application ID: 13494326

Base Claim:
1. A method of constructing a user profile using a content tag, the method comprising: directly extracting a content tag from tag information added to a digital content; receiving an input for a tag specified by the user of the digital content when the tag cannot be directly extracted from the digital content; generating a user profile of the user of the digital content using the extracted tag or the tag input by the user of the digital content; and storing the profile of the user of the digital content, wherein a preference value for the extracted tag or the tag input by the user of the digital content is generated by adding up the preference values of digital contents including the tag.

---

Claim 2:
2. The method of claim 1 , wherein the receiving of the input for the tag specified by the user of the digital content comprises: activating a tag specifying pointer on a screen for the user of the digital content; displaying a tag generation request message to the user of the digital content; receiving an input of a word as a tag provided by the user of the digital content, the word being displayed at a position at which the tag specifying pointer is positioned on the user screen; displaying the input tag provided by the user of the digital content on the user screen; and storing the tag of the user of the digital content.