Patent Document ID: 9607317
Application ID: 13897713

Base Claim:
1. A computer-implemented method comprising: identifying, by one or more computing devices, a content source that was referenced by search results for each of two or more different queries that have been previously received from users; determining, by one or more computing devices and for each query from the two or more queries, a number of user interactions with the search results that referenced the content source and were provided to the users in response to the query; ranking, by one or more computing devices, the queries based on the number of user interactions with the content source when presented to the users as a search result for each query; determining, by one or more computing devices, that a term provided by an advertiser matches a query from the two or more queries; determining, by one or more computing devices, that the number of user interactions with the content source corresponding to the matched query meets a threshold number of user interactions; and providing data to the advertiser identifying the content source as a presentation location for the advertiser's content.

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Claim 5:
5. The method of claim 1 , wherein determining that a term provided by the advertiser matches a query from the two or more queries comprises: identifying, in a campaign associated with the advertiser, a keyword that is associated with an advertisement provided by the advertiser; and identifying, in the ranked queries, a query that matches the keyword.