Patent Document ID: 8190479
Application ID: 12134214

Base Claim:
1. A computer-implemented advertisement display system, the system comprising: a speech recognition component that processes a video clip and produces a corresponding collection of speech recognition data indicative of an audio portion of the video clip; an acoustic analysis component that processes the speech recognition data to determine identities of speakers associated with the video clip; a collection of advertising material that includes advertisements corresponding to the speakers; a processor that is a component of a computer that utilizes an advertisement selection component to select a portion of the advertisements from the collection of advertising material based on the corresponding collection of speech recognition data and based on the identities of the speakers; and an advertisement presentation component that displays indications of the selected portion of the advertisements on a display during a simultaneous display of the video clip.

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Claim 5:
5. The system of claim 1 , wherein the advertisement presentation component times an initial display of the indications of the selected portion of the advertisements to coincide with the video clip reaching a beginning of a conversation about a predetermined subject matter topic.