Patent Document ID: 9870572
Application ID: 13112513

Base Claim:
1. A method of selecting an advertisement associated with a geographic location, comprising: receiving, using one or more processors, a request from a remote computer, the request identifying the geographic location from location signals associated with the remote computer, the location signals determined at the remote computer using an antenna for receiving location signals and associated software for determining the position of the remote computer based on the received location signals; determining, using the one or more processors, a listing associated with the geographic location and the request; determining, using the one or more processors, a number of previous users that selected the listing associated with the geographic location in response to the previous users providing a first search term; when the number of previous users exceeds a predetermined threshold, selecting, using the one or more processors, the first search term as one or more search terms associated with the geographic location; when the number of previous users does not exceed the predetermined threshold, determining, using the one or more processors, a number of listing categories associated with the geographic location; when the number of listing categories falls below a given threshold, selecting, using the one or more processors, the listing categories as the one or more search terms associated with the geographic location; when the number of listing categories does not fall below the given threshold, determining, using the one or more processors and without user input, a point of interest that is associated with the geographic location and selecting a title of the point of interest as the one or more search terms associated with the geographic location; determining, using the one or more processors, an advertisement based at least in part on the one or more search terms associated with the geographic location; and transmitting, using the one or more processors, the advertisement to an electronic display of the remote computer for display to the user in response to the request.

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Claim 5:
5. The method of claim 1 , wherein the geographic location comprises a street address.