Patent Document ID: 7889073
Application ID: 12023951

Base Claim:
1. An apparatus for using information in the form of passively collected emotional responses to a media presentation that is made to one or more individuals, comprising: a media presentation perceivably exhibited to at least one individual having a profile; a detector for passively capturing emotional responses of said at least one individual to said media presentation during exhibition of said media presentation; a processor for producing a correlation that reflects a relationship between said at least one individual's emotional responses and at least one portion of said media presentation which contained stimuli that elicited said emotional responses; said processor identifying at least one group having a profile that is similar to the profile of said at least one individual; wherein at least one or more of said portions of said media presentation is perceivably exhibited to said group; wherein the at least one or more of said portions of said media that are perceivably exhibited to said group are selected based upon said correlation between said at least one individual's emotional responses and at least one portion of said media presentation that contained stimuli that elicited said emotional response; and wherein the at least one or more of said portions of said media that are perceivably exhibited to said group are presented to said group with some assurance of a positive reception by said group.

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Claim 9:
9. The apparatus of claim 1 , said detector comprising any of: a microphone for capturing utterances, a video camera for capturing gestures and/or facial expressions, an EKG, or a galvanic skin response device.