Patent Document ID: 9003288
Application ID: 13864153

Base Claim:
1. A method, comprising: transmitting at least a portion of a media object to a user computing device to be displayed on a display of the user computing device; determining whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service, the advertisement to be selected based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object; and transmitting the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.

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Claim 4:
4. The method of claim 1 , wherein the comparison between descriptive information related to the advertisement and contextual information related to the media object comprises a comparison between descriptive information stored in an advertisement database and metadata stored in a contextual metadata database.