Patent Document ID: 8374913
Application ID: 12099042

Base Claim:
1. A method of determining an effect of an audio-visual advertisement, the method comprising: delivering, over a network, the audio-visual advertisement to a user computer; receiving a search query comprising one or more keywords submitted over the network by the user; extracting advertisement keywords from digitized text corresponding to audio and video from the audio-visual advertisement; and comparing, by a computer, the advertisement keywords to the one or more keywords from the search query by determining an advertisement effectiveness rank of the audio-visual advertisement, the advertisement effectiveness rank is based on common keywords between the advertisement keywords and the one or more keywords of the search query and a time difference between the delivering of the audio-visual advertisement to the user and the receiving of the search query from the user.

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Claim 9:
9. The method of claim 1 , wherein the search query is stored with at least one of a search timestamp, a search location and a click-through, wherein each advertisement keyword is stored with at least one of an advertisement timestamp and an advertisement location, and wherein the comparing further includes performing a statistical analysis based on at least one of locations, timestamps, and click-throughs.