Patent Document ID: 9466068
Application ID: 14621653

Base Claim:
1. A method for determining a pupillary response to a multimedia data element (MMDE) viewed through a user computing device, comprising: receiving a first image of a viewer's pupil captured prior to display of the MMDE over the user computing device; receiving a second image of a viewer's pupil captured after the display of the MMDE over the user computing device; determining, using the first image and the second image, if the viewer's pupil has been dilated; when identifying of a pupil dilation, querying a deep-content-classification (DCC) system to find a match between at least one concept structure and the at least second image of the user's pupil; upon identification of at least one matching concept, receiving a first set of metadata related to the at least one matching concept structure; determining the viewer's attention to the displayed MMDE respective of the first set of metadata; and associating the at least one MMDE with the determined user attention.

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Claim 7:
7. The method of claim 1 , wherein the MMDE is at least one of: an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, medical signals, geophysical signals, subsonic signals, supersonic signals, electromagnetic signals, and infrared signals.