Patent Document ID: 8650141
Application ID: 12294934

Base Claim:
1. An emotional profiling server comprising a non-transitory computer-readable storage medium encoded with databases and modules configured to cause a Central Processor Unit (CPU) to execute predetermined steps, wherein said databases and modules further comprise: a) a media survey module configured to deliver at least one multi-media survey form to a plurality of users and to collect at least one answer from each user; said answer reflecting the emotional reflex of the user; b) a survey result database to store a plurality of survey results, each of said survey result comprising said at least one answer; c) a cluster analysis module configured to perform cluster analysis on said survey result database and produce at least one cluster; d) an emotional profile database that stores at least one emotional profile record wherein said media survey module collects and aggregates a plurality of answers from a plurality of users and stores said answers as survey results to said survey result database; wherein said cluster analysis module: i) performs cluster analysis on said aggregated answer to segregate said plurality of users into clusters, each cluster being a user segment, ii assigns an emotional code to said cluster, and iii)) stores said emotional code and other relevant cluster information as an emotional profile record in said emotional profile database.

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Claim 2:
2. The server according to claim 1 wherein said media survey module is further configured to communicate with said user via a computing device connected to a data communication network; said computing device is a desk-top computer, a portable computer, an information kiosk, a wireless mobile phone device, an interactive TV or an Internet TV; said data communication network is a local area network, a wireless network, the Internet, or any combination thereof.