Patent Document ID: 9864768
Application ID: 15155864

Base Claim:
1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method, the method comprising: accessing social data comprising a plurality of social networking messages from one or more social networking services; collectively analyzing text of the social networking messages to identify an action discussed by users in the text of multiple social networking messages from the plurality of social networking messages; determining to index information regarding the action based on identifying the action in the text of multiple social networking messages; identifying at least one URL for the action, each URL corresponding with a webpage at which the action may be performed; and storing information regarding the action and the at least one URL for providing deeplinks for search results.

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Claim 9:
9. The one or more computer storage media of claim 1 , wherein identifying at least one URL for the action comprises identifying a first URL for the action by: identifying a group of URLs corresponding with the first action; determining a URL pattern from the group of URLs; and identifying the first URL by generating a generic URL based on the URL pattern.