Patent Document ID: 9129305
Application ID: 14257394

Base Claim:
1. A system for generating targeted advertisement recommendations, the system comprising: under control of a hardware processor: a data aggregation module configured to obtain a plurality of words from a social network; a relationship mining module in communication with the data aggregation module, the relationship mining module configured to create word relationships between selected ones of the plurality of words to produce relationship data, each of the word relationships reflecting a degree of association between two or more of the selected words, wherein the degree of association is based at least in part on an amount of social momentum between said selected words; and a recommender configured to generate targeted advertising based at least in part on said relationship data, wherein the recommender module is further configured to generate the targeted advertising by at least accessing user data to identify one or more first words in the relationship data, identifying one or more second words in the relationship data that have one or more of the word relationships with the one or more first words, and identifying one or more advertisements having at least one keyword that corresponds to the one or more second words.

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Claim 3:
3. The system of claim 1 , wherein the degree of association is further based at least in part on at least one of: a frequency of the selected words in the social network data; a recency of a subset of the social-network data that comprises the two or more selected words, or an authority factor of the subset of the social-network data.