Patent Document ID: 9275411
Application ID: 13478803

Base Claim:
1. A method, comprising: receiving, at a voice action system comprising at least one server computing system, a plurality of electronic voice action bids from a plurality of advertisers that each represent an offer for modifying the voice action system to include a voice action associated with an electronic voice action bid of the plurality of electronic voice action bids, wherein the voice action comprises a triggering phrase and an action; selecting, by the voice action system based on a predetermined criteria, one or more electronic voice action bids from among the plurality of electronic voice action bids; modifying, by the voice action system, data associated with the voice action system to include the voice action for each of the selected one or more electronic voice action bids, wherein the voice action system performs the action associated with the respective voice action responsive to voice input received from a user corresponding to the triggering phrase associated with the respective voice action; and setting, by the voice action system, a parameter in a voice action language model database to increase a likelihood that the voice action system determines that the voice input received from the user corresponds to the triggering phrase of the selected one or more electronic voice action bids, wherein at least one voice action bid comprises an offer for modifying the voice action system to include a voice action grammar associated with the voice action bid, wherein the voice action grammar comprises a plurality of voice actions, and wherein modifying the voice action system comprises, for each of the at least one voice action bids having a voice action grammar associated therewith that is selected, modifying the voice action system to include the plurality of voice actions associated with the voice action grammar.

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Claim 5:
5. The method of claim 1 , further comprising transmitting, from the voice action system, one or more signals to a mobile computing device configured to perform the actions responsive to receiving the one or more signals, wherein each of the actions associated with the electronic voice action bids comprises at least one of: displaying a specified website in a browser application, calling a specified telephone number, displaying or navigating to a specified location using a mapping application, downloading a specified file, displaying or playing specified media content, sending a message to a specified recipient, performing a specified search on a search service, opening a text, audio, or video chat application, and performing a plurality of predetermined actions within an application or on a website.