Patent Document ID: 8972379
Application ID: 13668131

Base Claim:
1. A system for auditing social media networks to provide information concerning a website being monitored by a search engine optimization system, the system comprising: a pre-processing system communicatively coupled to at least one database configured to store one or more data files, the pre-processing system including a processor configured to: create at least one audit job for at least a section of the website based upon data stored in the at least one database, the at least one audit job specifying a list of keywords associated with the section of the website and a list of social media assets associated with the section of the website, and communicate the at least one audit job to a remote processing system, the at least one audit job being configured to cause the remote processing system to: collect statistics regarding the social media assets specified in the audit job, the collected statistics including a number of followers of each of the listed social media assets, a number of posts mentioning keywords in the list of keywords, and a number of engagements with the listed social media assets, collect at least one of posts and comments made on the listed social media assets since a previous audit job corresponding to the section of the website was communicated to the remote processing system wherein each of the collected posts and comments mention the keywords, aggregate delta values for the statistics since the previous audit job so as to yield aggregated delta values, and store the collected statistics, the collected posts and comments and the aggregated delta values in a remote database; and a post processing system including a processor configured to display the information based upon one or more of the collected statistics, the collected posts and comments and the aggregated delta values.

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Claim 3:
3. The system of claim 1 , wherein the list of social assets includes: a list of owned assets comprising one or more social assets sponsored by a tenant associated with the website; and a list of earned assets comprising one or more social assets created by outside activity.