Patent Document ID: 10102535
Application ID: 15660631

Base Claim:
1. A system for brand management using social networks comprising: a server computer comprising program code stored in a memory and a message handling software module acting as a message bus, the server computer being adapted to connect to a data network; one or more social network crawler software modules operating on the server computer; an analytics server software module operating on the server computer; a report generator software module operating on the server computer; a behavioral analysis engine software module operating on the server computer; and a recommendation engine operating on the server computer; wherein a user registers with the server and provides at least one data element pertaining to a brand, and further provides one or more credentials enabling the social network crawler software modules to retrieve data relevant to the brand from one or more social networks using the credentials; wherein, upon retrieving content from at least one of the one or more social networks pertaining to the brand, the analytics server software module analyzes the content pertaining to the brand to determine one or more indicia of content value specific to the brand among members of the social networks; wherein the behavioral analysis engine software module obtains one or more content elements generated by a first member of the social networks and analyzes the first member's social behavior in order to compute an indicia of an audience value of the first member; and wherein the report generator software module provides to the user one or more reports specific to the brand, the reports comprising at least the indicia of content value, the indicia of audience value, and at least one recommendation from the recommendation engine to assist the user in improving perception of or engagement with the brand by the members.

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Claim 8:
8. The system of claim 1 , further comprising a database connected to the data network.