Patent Document ID: 7856445
Application ID: 11565446

Base Claim:
1. A method of presenting advertising information within an RSS (Really Simple Syndication) feed, the method being implemented using one or more computing machines and comprising: automatically identifying a first RSS based content with the one or more computing machines contained in a plurality of RSS feeds input that is provided to with said the one or more computing machines; wherein said plurality of RSS feeds can be selected for presentation by a user within an RSS aggregator; automatically generating a query and a set of search results using said first RSS based content with said one or more computing machines; wherein said query is automatically constructed from the one or more computing machine's analysis of the plurality of RSS feeds and without human interaction; wherein said set of search results include references to one or more separate webpages; processing search content extracted from selected ones of said one or more separate webpages automatically with said one or more computing machines to identify one or more topics; evaluating suitability of said plurality of RSS feeds for one or more advertisements included in a stock of ads associated with topics identified as relevant to said plurality of RSS feeds; presenting at least one first advertisement in connection with and within a same web page as a plurality of RSS feeds with said one or more computing machines, which first advertisement is correlated to based on said one or more topics and is determined based on analyzing a plurality of RSS feeds within said web page.

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Claim 4:
4. The method of claim 1 wherein said at least one first advertisement is presented within a search engine interface in response to a search query made within a search engine.