Patent Document ID: 8635058
Application ID: 12716170

Base Claim:
1. A method of increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage fixed in a public view location and typically only visually accessible to consumers the method comprising: associating a consumer with a personal device and the personal device with a human language preference of the consumer: affixing the media device, in public view, visually accessible by the consumer; syncing at least one of the personal device with the media device, when the consumer, in possession of the personal device, is within viewable proximity of the media device; determining at least one of a preferred human language, by way of data communicating the human language preference associated with the personal device synced with the media device or synced with a network resource which manages the media content associated with the media device, preferably the preferred human language being determined based in part on closest match with the human language preference of the consumer; and configuring the media device or the media content associated with the media device to be communicated, to all consumers visually proximate the media device, in at least the preferred human language, wherein communicating the media content in language familiar to the consumer increases the relevance of the media content communicated to the consumer.

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Claim 5:
5. The method in accordance with claim 1 , further comprising: allowing the consumer to interact with the media content by way of the personal device.