Patent Document ID: 8990102
Application ID: 12791564

Base Claim:
1. A method comprising: accessing at least one database on one or more processor readable media, by one or more processors, the at least one database comprising: electronic user information including at least one from a group consisting of a trait, a brand-specific preference, and a person-specific identifier of each of a plurality of persons; and electronic advertiser information comprising information associated with at least one branded product and/or service associated with at least one respective advertiser of a plurality of advertisers; receiving, via one or more communication devices that are operatively connected to the one or more processors, first electronic information from a first user computing device associated with a first user, wherein the first electronic information includes at least some user information associated with the first user and information representing at least a trait, a preference, and/or a person-specific identifier; defining, by the one or more processors and in accordance with the first electronic information, a first group of at least two respective persons of the plurality of persons, wherein the first group is custom to the first user; determining, by the one or more processors and in accordance with at least a relationship of at least some user information associated with the first user and the electronic advertiser information, a relevance of the first user to at least two advertisers of the plurality of advertisers; processing, by the one or more processors, to identify one respective person of the first group in accordance with information representing a previously received selection of the one respective person by the first user; selecting, by the one or more processors, one of the at least two advertisers based at least on a relevance of the one respective person of the first group to at least some of the user information representing at least one person's preference of a brand associated with the one of the at least two advertisers; generating, by the one or more processors, advertising information that includes the brand associated with the one of the at least two advertisers, and a person-specific identifier associated with the one respective person of the first group; and transmitting, via the one or more communication devices, by the one or more processors, at least some of the advertising information to the first user computing device.

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Claim 6:
6. The method of claim 1 , wherein the first electronic information further includes an indication of a purchase of one or more of the at least one of the one or more of branded products and services.