Patent Document ID: 9148675
Application ID: 14297041

Base Claim:
1. A system for extracting and tracking media tags within video content, comprising: at least one server in communication with a plurality of content sources, the server receiving video content from the content sources; a recorder saving the video content; a detector receiving at least one frame of the video content, the detector detecting one or more unknown text within the frame and creating one or more images, each image associated with one of the one or more unknown text, the detector generating metadata associated with the one or more unknown text appearing in the frame; an optical character recognition engine scanning the one or more images and converting the one or more images into one or more known text, each of the one or more known text associated with one of the one or more unknown text; wherein the server determines whether the one or more known text is a media tag; wherein the server monitors social media services over a network, identifies social media events generated after the media tag is displayed in the video content, and provides analytics measurements of the social media events; wherein the server receives a request from the client computer over a network to search for a term appearing in the video content, the server providing search results which comprise a media tag indicative of the term, metadata corresponding to the media tag indicative of the term, and analytics measurements of media events associated with the media tag indicative of the term; and an image processing unit which reduces noise in the one or more images by performing at least one of converting the one or more images to grayscale, determining the average brightness of the one or more images, inverting dark areas of the one or more images, and sharpening the one or more images, and further converts the one or more images to monochrome.

---

Claim 3:
3. The system of claim 1 , wherein the detector comprises a metadata formatter for generating the metadata associated with the one or more unknown text, wherein the metadata comprises time and source information.