Patent Document ID: 9977938
Application ID: 15489640

Base Claim:
1. A method for mapping and displaying information to a user, comprising: reading with a feature recognition unit of a communication device associated with the user a plurality of electronic tags located at a mall, wherein each electronic tag is associated with an object located at the mall and wherein each electronic tag comprises electronic data including location information of the associated object at the mall, and a link to access electronic information about the associated object; identifying the electronic tags having encoded data, or remote access to data, corresponding to, or matching, user-specified keywords, phrases, preferences or interests; receiving by the communication device from the identified tags location information and links to access electronic information about the associated objects; displaying on said communication device a map of the vicinity and icons associated with corresponding links at locations coordinated with the location information of the identified electronic tags; and wherein upon a selection of an icon by a user, the communication device displays a plurality of menu options related to the object associated with the selected link; and wherein the plurality of menu options is selected from the group consisting of additional information about the object, additional information about items associated with the object, photos or videos, the option to obtain directions to the selected object to assist the user in navigating to the object, the option to communicate with the object, the option to purchase merchandise or services, the option to obtain discounts, the option to get into contact another person about the object, the option to enter another keyword to further refine the electronic information transmitted to the communication device, the option to limit the number of objects on the display, the option to delete an object shown on the display, and any combination thereof.

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Claim 8:
8. The method of claim 1 , wherein said communication device is selected from the group consisting of a handheld communication device, a wireless communication device, a mobile telephone, a smart phone, a cellular telephone, a personal digital assistant (PDA), an Internet-enabled telephone, a tablet computer, a laptop computer, a desktop computer, a hybrid device, and any combination thereof.