Patent Document ID: 8732177
Application ID: 12767057

Base Claim:
1. A method, comprising: receiving, by a computer, a search query; identifying, by the computer, one or more listings responsive to the search query; determining, by the computer, for each of the one or more listings, a relevancy score based on one or more parameters in the search query, an expected click through rate, and a content density boost for a listing category that is a ratio of a click-through rate when a particular type of field is included in a listing in the listing category to a click-through rate when the particular type of field is excluded from a listing in the listing category; and calculating, by the computer, for each of the one or more listings, a performance score based at least in part on the relevancy score, the expected click through rate, and the content density boost.

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Claim 6:
6. The method of claim 1 , further comprising adjusting the content density boost based on at least one of the one or more parameters in the search query.