Patent Document ID: 8738426
Application ID: 13934608

Base Claim:
1. A method of automatically generating targeting information for a plurality of landing pages, comprising: obtaining source data describing a plurality of landing pages using a campaign creation server system, where the landing pages include information describing a set of offers; obtaining a list of initial keywords using the campaign creation server system, where the keywords in the initial list of keywords comprise keyword components; building a taxonomy based on the source data and the initial list of keywords using the campaign creation server system, where the taxonomy uniquely maps the plurality of landing pages to categories and attributes and also maps the keyword components to the categories and attributes; specifying target concepts based on combinations of keyword components from the initial keywords using the campaign creation server system, where each target concept has a specific set of categories and attributes within the taxonomy defined based upon the different categories and attributes of the keyword components that are combined to form the target concept; identifying a plurality of offer concepts based on the information describing the plurality of offers using the campaign creation server system, where each offer concept is a specific set of categories and attributes within the taxonomy identified using the information describing the offer in the source data describing the plurality of landing pages; matching target concepts to relevant offer concepts within the plurality of offer concepts based on the specific sets of categories and attributes within the taxonomy of the target and offer concepts using the campaign creation server system; and once a specific offer concept is matched as relevant to a specific target concept, identifying targeting information for one or more of the plurality of landing pages based on the attributes within the taxonomy of the specific target concept that matches the relevant offer concept for the landing page using the campaign creation server system.

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Claim 3:
3. The method of claim 1 , wherein the taxonomy supports recursive definition of a first category as an attribute of a second category.