Patent Document ID: 7945553
Application ID: 12418386

Base Claim:
1. A method for providing an advertisement insert in an end user search page for display on a user device comprising: a server receiving a search request including a search argument; the server transmitting the search argument to a first search engine for the first search engine to search, based on the received search argument, a first database having network related information to generate search results; the server transmitting the search argument to a second search engine for the second search engine to correlate the received search argument to a particular advertisement in a second database having advertisement related information; and the server transmitting the end user search page to the user device for the user device to display the search results and the advertisement insert that includes the particular advertisement.

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Claim 20:
20. The method of claim 1 , wherein the end user search page is constructed based upon the user's previous searches.