Patent Document ID: 8781839
Application ID: 13746266

Base Claim:
1. Computerized apparatus useful for locating an organization or entity, the organization or entity being disposed within a building or structure, the apparatus comprising: a wireless interface; data processing apparatus; a touch-screen input and display device; a speech digitization apparatus in data communication with the data processing apparatus; and a storage apparatus in data communication with the data processing apparatus, said storage apparatus comprising at least one computer program, said at least one program being configured to: receive a digitized speech input via the speech digitization apparatus, the input relating to an organization or entity which a user wishes to locate; based at least in part on the input, causing recognition of at least one word therein relating to the organization or entity, and identification of a location associated with the organization or entity based at least in part on the at least one recognized word, the location being inside of the building or structure; and provide a graphical or visual representation of the location on the touch screen input and display device in order to aid a user in finding the organization or entity, the graphical or visual representation of the location also comprising a graphical or visual representation of at least the immediate surroundings of the organization or entity, the immediate surroundings being inside the building or structure.

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Claim 3:
3. The apparatus of claim 1 , wherein the at least one program is further configured to cause display of advertising that is contextually related to the organization or entity.