Patent Document ID: 8521581
Application ID: 12041383

Base Claim:
1. A computer-implemented method comprising: transmitting, by a computer and to a device, a first SMS message for an advertisement, the first SMS message comprising text outlining navigation instructions for retrieval of one or more text content options available for delivery to the device, each navigation instruction including a corresponding text response for transmission from the device to the computer for requesting delivery of one of the one or more text content options, each text response corresponding to one of the text content options, each text content option being associated with the advertisement; receiving, by the computer, a response from the device, the response comprising a second SMS message that includes a text response that corresponds to a selected navigation instruction; selecting, by the computer, a first text message from among text messages based upon the text response included in the second SMS message, each of the text messages comprising text content associated with one of the one or more text content options, the first text message including text content associated with the text content option that corresponds to the text response included in the second SMS message; and transmitting, by the computer, a third SMS message to the device, the third SMS message including the text content included in the first text message.

---

Claim 9:
9. The method of claim 1 , further comprising: receiving a second response from the device; selecting a second text message from among the text messages based upon the second response and based upon the third SMS message sent to the device; and transmitting a fourth text SMS message to the device, the fourth SMS message including text content included in the second text message.