Patent Document ID: 9135248
Application ID: 13798391

Base Claim:
1. A method comprising: receiving, by a computer system, demographic data from a plurality of distributed electronic devices, wherein the demographic data comprises context data and corresponding implicit demographic data sensed by the plurality of distributed electronic devices for a plurality of contexts; determining, by the computer system, a first context in the plurality of contexts; determining, by the computer system, a first portion of the demographic data determined to include context data that matches the first context; analyzing, by the computer system, the implicit demographic data in first the portion of the demographic data to generate a plurality of demographic characteristics for the first context; and generating, by the computer system, a first demographic profile for the first context based on the plurality of demographic characteristics for the first context.

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Claim 5:
5. The method of claim 1 , wherein the plurality of distributed electronic devices comprises a plurality of mobile electronic devices configured to sense the implicit demographic data.