Patent Document ID: 10146876
Application ID: 14709631

Base Claim:
1. A method being implementable on a computing device for predicting a real time change in an organic search ranking of a website, the method comprising: identifying a plurality of variables, including one or more technical variables, that impact the organic search ranking of the website; calculating an individual score based on each of the plurality of variables of the website; calculating an overall score based on the plurality of individual scores; calculating individual scores for at least one competitor's website based on each of the plurality of variables of the at least one competitor's website; calculating a competition score based on the individual scores for the at least one competitor's website; providing a simulation interface that enables a user to: view the individual scores for the website; view at least some of the individual scores for the at least one competitor's website; specify the one or more variables for the website; and calculate updated individual scores for the website based on the user-specified variable(s); calculating an updated overall score based on the updated individual scores for the website; and determining an estimated organic search ranking of the website based on the updated overall score and the competition score.

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Claim 10:
10. The method as claimed in claim 1 , wherein the estimated organic search ranking is determined by correlating the updated overall score for the website with its organic search ranking on a search engine for a particular keyword/theme.