Patent Document ID: 9147212
Application ID: 13461738

Base Claim:
1. A product location assistance method comprising: receiving retailer inventory data about a plurality of products, said inventory data comprising a location of each one of said products in a retail store; formatting said received retailer inventory data to include, for each one of said products, a programmatically searchable taxonomy including synonyms, slang, and phonetic data for said product, said taxonomy being formatted as plain text; receiving a call over a telecommunications network from a user using a mobile phone; receiving from said user an audio search request comprising an indication of a desired product, said desired product being a product in said plurality of products, during the call; converting said search request to a plain text indication of said desired product; identifying a location of said desired product in said retail store, said identification based at least in part on matching said converted plain text indication of said desired product to said plain text taxonomy for said desired product; sending over said telecommunications network an indication of said identified location of said desired product in said retail store.

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Claim 3:
3. The method of claim 1 , wherein said indication of a desired product comprises voice data.