Patent Document ID: 8533188
Application ID: 13235140

Base Claim:
1. A computer-implemented method for facilitating online advertising, comprising: generating a semantic user profile for each of a plurality of users, based at least on user behavior data collected for each user; indexing the semantic user profiles; receiving at least one semantic query; performing a search over the indexed semantic user profiles based on the at least one semantic query, to enable selection of a target user segment from the plurality of users; determining a set of the indexed semantic user profiles resulting from the search; ranking the set of the indexed semantic user profiles based at least on an index of each of the indexed semantic user profiles of the set; and providing the ranked set of the indexed semantic user profiles, to enable the selection of the target user segment.

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Claim 6:
6. The method of claim 1 , wherein the generating and the indexing of the semantic user profiles are performed offline.