Patent Document ID: 8438469
Application ID: 11241692

Base Claim:
1. A method of embedding evaluations in a document, comprising: at a client device having one or more processors and memory storing programs executed by the one or more processors: receiving a document including an authoring tool from a remote server system and displaying the document and the authoring tool to a user, wherein the document is written in a markup language; in response to user actions, modifying the document using the authoring tool by performing at least the following two operations: embedding an identifier tag in the document in response to a first user action, wherein the identifier tag includes a review from the user and an identifier associated with an entity, distinct from the document, that is a subject of the review; and embedding a rating tag in the document in response to a second user action, wherein the rating tag includes a rating value from the user, the rating value corresponding to a user-selected rating of the entity that is the subject of the review; and transmitting the document including the embedded identifier tag and the embedded rating tag from the client device to the remote server system; submitting a search query to the remote server system; and receiving from the remote server system an ordered list of search results including a search result corresponding to the document, wherein the search result's position in the ordered list is determined at least in part by a ranking value of the document that is determined in accordance with the review in the identifier tag and the rating value in the rating tag.

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Claim 24:
24. The method of claim 1 , further comprising encrypting at least one of the review and the rating value before providing the document to the remote server system so as to prevent viewing of the encrypted review or rating value when the document is subsequently rendered at a respective client device.