Patent Document ID: 7865394
Application ID: 09708235

Base Claim:
1. A system for creating and distributing a series of individualized multimedia messages over a computer network using an email message sent simultaneously to at least five hundred recipients, comprising: (a) a recipient information repository with unique recipient information for at least five hundred recipients; (b) a multimedia content repository with computer files comprising at least one of text and graphics files, and further comprising at least one of audio and video files; and (c) means for creating and delivering individualized multimedia content over said computer network including sending an email simultaneously to each of at least five hundred recipients, wherein said multimedia content is assembled from selected elements within the multimedia content repository which are selected in response to individual information about each of said recipients whose individual information is extracted from the recipient information repository and wherein at least some of said individualized multimedia content for said at least five hundred recipients are different from at least some other of said individualized multimedia content.

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Claim 2:
2. A system as recited in claim 1 , wherein the means for creating and delivering individualized multimedia content over said network comprises a computer operatively coupled to said network for executing a programmed sequence of instructions which assemble said computer files from the multimedia content repository as selected according to said individual information about one of said recipients, as extracted from said recipient information repository, into a multimedia stream containing said computer files delivered to said recipient and wherein each said email message comprises multiple links, and the links for the email to at least some of said recipients are different from the links for at least some others of said recipients.