Patent Document ID: 9471943
Application ID: 13923081

Base Claim:
1. A method comprising: providing a sponsored story unit to one or more client devices for initial presentation to one or more users of the social networking system connected to an acting user of the social networking system, the sponsored story unit including descriptions of a first action and a second action associated with the acting user; responsive to the initial presentation of the sponsored story unit to the one or more users of the social networking system, providing instructions to a client device associated with the acting user that cause the client device to present a notification to the acting user, the notification including information describing the presented sponsored story unit including the descriptions of the first and the second action associated with the acting user and including one or more settings for preventing inclusion of the first action associated with the acting user in one or more sponsored story units, wherein the one or more settings at least identify an action prevented from inclusion in the one or more sponsored story units based on the identity of a promoting user that provided the one or more sponsored story units; receiving one or more selected settings included in the notification from the client device associated with the acting user, the selected settings identifying the first action to be prevented from inclusion in the one or more sponsored story units; storing the one or more selected settings in a user profile associated with the acting user and maintained by the social networking system; and modifying the sponsored story unit for presentation based on the one or more selected settings, the modified sponsored story unit not including a description of the first action.

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Claim 6:
6. The method of claim 1 , wherein a setting for preventing inclusion of the first action associated with the acting user in one or more sponsored story units further identifies one or more from a group consisting of: an action prevented from inclusion in one or more sponsored story units, a type of action prevented from inclusion in one or more sponsored story units, a user prevented from being presented with a sponsored story unit including the action associated with the acting user, a group of users prevented from being presented with the sponsored story unit including the action associated with the acting user, a type of connection between the acting user and one or more users, and any combination thereof.