Patent Document ID: 10162900
Application ID: 15065559

Base Claim:
1. A computer-implemented method for conducting an opinion search and generating an opinion visualization result for display on a computer screen, comprising: receiving a query to an opinion search engine; extracting entity information and attributes from each structured electronic social media message in the plurality of structured electronic social media messages and extracting entity information and attributes from each normalized unstructured electronic social media message in the plurality of unstructured electronic social media messages; scoring a composite sentiment value and attributes for the text in each structured electronic social media message or each normalized unstructured electronic social media message, storing the scored structured electronic social media messages and the scored normalized unstructured electronic social media message in a database; and aggregating the results of the scored structured electronic social media messages and the scored normalized unstructured electronic social media messages for one or more entities organized for display as a transformed visual representation based on the extracted one or more entities from the search query; wherein the transformed visual representation comprises a timeline entity graphical view with social media inflections over a period of time and a heat map of social media sentiments for the industry associated with the entity, the size and color coding for each company in the industry dependent on the amount of social medial posts and the type of sentiment.

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Claim 4:
4. The system of claim 1 , wherein the transformed visual representation comprises a comparison entity graphical view between two dissimilar entities.