Patent Document ID: 7818218
Application ID: 12036574

Base Claim:
1. A computer readable media embodied in a physical storage device having stored thereon computer executable instructions for providing a catalog customized for a target customer of a wholesaler, the computer executable instructions performing steps comprising: extracting from a database information indicative of a business type detail for the target customer of the wholesaler, wherein the information is identified from company name information of the target customer; extracting from a database information indicative of a business type detail of multiple customers that are determined to be of the same or similar business type of the target customer using the company name information; identifying from prior purchasing histories of the multiple customers, products purchased from the wholesaler by the multiple customers; aggregating information for the products identified as purchased from the wholesaler by the multiple customers to form a customized catalog comprising the identified products for the target customer; and providing the catalog customized for the target customer of the wholesaler to the target customer.

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Claim 5:
5. The computer readable media as recited in claim 1 , wherein the instructions cause the catalog customized for the business type for the target customer of the wholesaler indicated by the information extracted from the database to be printed for provision to the target customer of the wholesaler.