Patent Document ID: 8549410
Application ID: 13620256

Base Claim:
1. A method comprising: permitting a computer user to access one or more servers via a network; transferring a copy of software to a computer associated with the computer user, the software being configured to run on the computer to display advertising content and record computer usage information associated with utilization of the computer, wherein the computer usage information includes data regarding one or more programs run on the computer; determining a unique identifier associated with the computer, wherein the identifier uniquely identifies information sent from the computer to the one or more servers; determining that one or more keywords of a plurality of keywords are associated with a displayed webpage with the plurality of keywords being stored in a memory associated with the one or more servers; selecting an advertisement to be displayed on the computer, the selection based at least on the one or more keywords together with information associated with the unique identifier identifying the computer; receiving a request for an advertisement from the computer accessing the web page; and providing the selected advertisement for display on the computer in response to the received request.

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Claim 17:
17. The method of claim 1 , further comprising: obtaining advertiser registration information; receiving advertising material associated with the advertiser; obtaining from the advertiser information used in combination with user demographic data to provide reactive targeting of the advertising material to one or more users via the network; sending the advertising material via the network for purposes of presentation to the one or more users; providing information to the advertiser concerning the sent advertising material; and carrying out a financial transaction with the advertiser related to the sent advertising material.