Patent Document ID: 9135370
Application ID: 14496256

Base Claim:
1. A method of generating updating parameters, the method comprising: obtaining one or more related keywords associated with a primary keyword, one or more co-search frequencies of the primary keyword and the one or more related keywords, and a search frequency of the primary keyword; computing one or more correlation levels based at least in part on the one or more co-search frequencies; computing a first feature value based at least in part on the search frequency of the primary keyword; and computing one or more second feature values based at least in part on the first feature value, the one or more correlation levels and the one or more co-search frequencies, a second feature value of the one or more second feature values being served as a parameter for determining whether a corresponding related keyword of the one or more related keywords is to be displayed constantly or in a rotating manner.

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Claim 2:
2. The method as recited in claim 1 , the method further comprising recording the primary keyword, the one or more related keywords and the one or more second feature values to form a keyword information table.