Patent Document ID: 9971841
Application ID: 15153869

Base Claim:
1. A method, in a data processing system, for integrating source content taxonomy and Web metrics taxonomy, the method comprising: developing source content using a source content taxonomy, using a content authoring service, and using a content architecture standard; storing the source content in source content storage; assigning one or more unique identifiers to the source content based on the source content taxonomy; generating Web content, wherein the Web content contains hyperlinks to the source content; inserting the one or more unique identifiers into corresponding hyperlinks in the Web content; storing the Web content in Web content storage; responsive to a user viewing from a Web server a page of Web content containing a given tag having a given unique identifier within the one or more unique identifiers, generating Web usage data recording the viewing of the page of Web content, wherein the given tag contains a reference to given item of content in the source content, wherein the reference to the given item of content comprises a uniform resource locator, and wherein inserting the one or more unique identifiers comprises inserting the given unique identifier into the uniform resource locator referencing the given item of content; and generating a Web metrics report based on the Web usage data in the Web metrics taxonomy, wherein the Web metrics report maps the viewing of the page of Web content to the source content taxonomy based on the given unique identifier.

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Claim 3:
3. The method of claim 1 , wherein the given tag uses the given unique identifier as a parameter for a non-HTML item of content.