Patent Document ID: 9569785
Application ID: 14086200
Patent Flag: 1

Claim One:
1. A method for adjusting content in a webpage in a website, comprising: monitoring the website with a user tracking module; tracking a user that is visiting the monitored website with the user tracking module to identify a plurality of parameters relating to the user, including a first parameter associated with the user's navigation behavior within the monitored website and a second parameter associated with the user's usage of content within the monitored website; analyzing the identified parameters including selecting a statistical algorithm for each of the plurality of parameters corresponding to a type of the parameter, including selecting a first statistical algorithm to analyze the first parameter and a second statistical algorithm to analyze the second parameter, and wherein the identified parameters are analyzed in real time; selecting content in the webpage to be presented to the user corresponding to the statistical algorithm analysis results, wherein the selected content is selected from a plurality of content stored in a content database; and presenting the selected content in the webpage presented to the user, wherein the selected content is presented in a selected part of the webpage.