Patent Document ID: 20100205220
Application ID: 12652962
Patent Flag: 0

Claim One:
1. A method of determining influence of a member within an overall dataset in which a plurality of nodes exist, the member represented by one of the nodes in the dataset, comprising: providing a root originator node to a location directly or indirectly accessible to a central server, the root originator node embodied by an apparatus, the apparatus comprised of an original content holder holding content and one or more tracking tags and configured to invoke a movement action resulting in the publishing of a new successor node to a new location directly or indirectly accessible to the central server, the new node receiving a new instance of the apparatus inclusive of the original content holder, a tracking tag and an ability to invoke the movement action to generate additional successor nodes, generating the additional successor nodes by invoking the movement action to pass on a new instance of the apparatus, each additional successor node configured to serve as a distinct originator node for subsequently generated nodes, capturing raw data from one or more events invoked at each node after a node has been generated, assembling nodes based on the originator of each node, assembling the dataset based on an association among all the originator nodes, aggregating the raw data captured from an event at each originator node and rollup event occurrences transpiring at linked nodes, and calculating an influence factor from the aggregated data that reflects the member's influence on the dataset.