Patent Document ID: 8731992
Application ID: 11754412
Patent Flag: 1

Claim One:
1. A method of evaluating relative market opportunity among a plurality of geographic statistical areas serviced by an enterprise comprising a financial institution, the method comprising: merging data from both enterprise sources and public sources to create summarized data corresponding to the plurality of geographic statistical areas, wherein the data from the enterprise sources comprises non-public data relating to sales, customers, and/or accounts of the financial institution; determining, via a computing device processor, a scoring equation and an average revenue per market using linear regression of the summarized data, the scoring equation taking into account a plurality of market variables; calculating a raw market index for each geographic statistical area of the plurality of geographic statistical areas at least in part using the scoring equation, wherein the raw market index for each geographic statistical area is indicative of total revenue potential for the geographic statistical area inclusive of revenue potential from existing clients of the enterprise; reducing the raw market index in accordance with market penetration of the enterprise; producing a scaled market index for each geographic statistical area using the reduced raw market index, wherein the scaled market index is indicative of the revenue potential from sources excluding existing clients of the enterprise; and comparing the scaled market indices for the geographic statistical areas to determine revenue potential of a selected geographical statistical area relative to other geographic statistical areas.