Patent Document ID: 20160038037
Application ID: 14618623
Patent Flag: 0

Claim One:
1. A weighing scale apparatus, comprising: a platform region configured and arranged with an area for a user to stand; user-targeted circuitry configured and arranged to communicate user-specific data between the user and the user-targeted circuitry; and a base unit configured and arranged to integrate a support structure including the platform region and sensor circuitry therein, the platform region configured and arranged to engage the user with the sensor circuitry while the user stands on the platform region, and to collect physiological data from the user via the sensor circuitry, a display configured and arranged with the support structure for displaying data through the platform region for view by the user while the user stands on the platform region, and being configured and arranged with the user-targeted circuitry to: monitor physiological parameters of the user while the user is standing on the platform region, the physiological parameters including user weight and at least one of the group selected from: body composition, hydration level, ballistocardiogram (BCG), impedance cardiogram (ICG), electrocardiogram (ECG), pulse wave velocity (PWV), photoplethysmogram (PPG), and recovery parameters; and communicate an assessed fitness indication to the user as feedback, wherein the assessed fitness indication is based on one or more of the physiological parameters of the user, and wherein the feedback includes at least one selected from the group consisting of: fitness training recommendations, cardiovascular assessments, user health and fitness profiles, dietary recommendations, notifications when one or more of the physiological parameters deviates from a prior-assessed user norm or other baseline/population norms.