Patent Document ID: 9984387
Application ID: 14209851
Patent Flag: 1

Claim One:
1. A computer implemented promotion-optimization method that is performed by a promotion optimization system, containing, a correlation engine, a promotion module, an administration module, and a monitoring module, the method comprising: randomly selecting test promotion variables; generating a plurality of test promotions using the randomly selected test promotion variables; administering the plurality of test promotions to a plurality of segmented subpopulations of consumers in a testing time period, wherein the testing time period includes concurrent testing of the plurality of test promotions; obtaining responses from said segmented subpopulations of consumers, wherein the responses include action types, and wherein the action types include a consumer redeeming the test promotion, the consumer saving the test promotion and the consumer forwarding the test promotion to another consumer; assigning a first weight as a score for the test promotion variables of test promotions which have the action type of redeeming the test promotion; assigning a second weight, that is less than the first weight, as a score for the test promotion variables of test promotions which have the action type of saving the test promotion; assigning a third weight as a score for the test promotion variables of test promotions which have the action type of forwarding the test promotion; ascertaining successful test promotion variables from the randomly selected test promotion variables by statistically correlating the highest weight scores with the test promotion variables; combining the successful test promotion variables with other test promotion variables to generate another plurality of test promotions; iteratively administering the another plurality of test promotions where promotional test variables are arranged in different combinations in each iteration, wherein the successful variables are maintained and paired with new test variables in subsequent iterations until a set of successful variables is identified; and including the set of successful variables in a general population promotion.