Patent Document ID: 9177321
Application ID: 12974960
Patent Flag: 1

Claim One:
1. A method for analysing traffic on a website, the website being arranged on a server, the method comprising the steps of: allowing a plurality of visitors to visit the website, for each visit, registering a sequence of pages viewed by the visitor and/or actions performed by the visitor during the visit, for each visit, monitoring navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit, the accumulated value point score reflecting the value points collected by the visitor during the visit, defining a set of visits from the plurality of visits, building path patterns based on the visits of the set of visits, where the registered sequences form the path patterns, the path patterns including one or more full path patterns, each full path pattern corresponding to a complete registered sequence of at least one visit, for each full path pattern, calculating a total path value being the sum of accumulated value point scores for all visits with registered sequences forming said full path pattern, the total path value for a given full path pattern thereby reflecting value points collected during all of the visits which followed the path of the full path pattern, the path patterns along with the calculated total path values thereby providing information regarding which registered sequences of pages and/or actions generate value and which do not; at least one visitor filling out a set of form fields of a form during the visit, for each visitor, registering whether a form was dropped or submitted, in the case that the form was submitted, registering whether the submission was a success or a failure, and building path patterns, based on the registered information, said path patterns defining at least a form drop pattern, a form submit success pattern and a form submit failure pattern.