Patent Document ID: 20100312884
Application ID: 12787320
Patent Flag: 0

Claim One:
1. A method for aggregating analytics data, performed at a server system with one or more processors and memory storing one or more programs for execution by the one or more processors, the one or more programs including instructions for: identifying a plurality of context sensitive analytics data characteristics from server hit data and a plurality of context insensitive analytics data characteristics from the server hit data, wherein the context insensitive analytics data corresponding to the context insensitive analytics data characteristics is capable of being incrementally updated, and the context sensitive analytics data corresponding to the context sensitive analytics data characteristics is not capable of being incrementally updated; selecting a time period; processing the server hit data at the end of the selected time period to aggregate context sensitive analytics data, and not processing the server hit data to aggregate context sensitive analytics data during the remainder of the time period; and processing the server hit data incrementally during the selected time period to aggregate context insensitive analytics data.