Patent Document ID: 7778898
Application ID: 10757578
Patent Flag: 1

Claim One:
1. A computer-implemented method for assessing product risk comprising the steps of: providing predetermined attractiveness scores associated with product attributes and one or more age brackets for a product, the product attributes including images, color, textures, movement, light, noise, smell, and taste, wherein the providing occurs prior to a market introduction of the product; prompting for feedback relating to each of the product attributes; providing predetermined mitigation scores associated with one or more mitigation categories and the one or more age brackets; prompting for mitigation feedback; generating a composite attractiveness score and a composite mitigation score based on the feedback; generating a composite product score based on a difference between the composite attractiveness score and the composite mitigation score for an age bracket; computing at least one product score for the product attributes based on the predetermined attribute scores and the feedback; and outputting the composite product score to be used at least in part to change a design criteria of the product, wherein the providing, prompting, computing and outputting steps are performed by a computer.