Patent Document ID: 9886705
Application ID: 14497546
Patent Flag: 1

Claim One:
1. A method for advertising opportunity bidding, comprising: receiving an advertising call, the advertising call requesting one or more bids for an advertising opportunity; evaluating a set of advertising opportunity classes to identify a target advertising opportunity class of which the advertising opportunity is indicative; identifying, via a processor, a group of advertisements, from a plurality of available advertisements, as corresponding to the target advertising opportunity class, the identifying a group of advertisements comprising: identifying, via the processor, an advertising opportunity context associated with the advertising opportunity; evaluating, via the processor, a bipartite graph to identify a target class node, representing the target advertising opportunity class, based upon the advertising opportunity context, the bipartite graph comprising a set of class nodes representing a plurality of advertising opportunity classes that each correspond to a group of advertisement opportunities sharing one or more common properties, the bipartite graph comprising a set of advertisement nodes representing the plurality of available advertisements, the bipartite graph comprising one or more edges connecting one or more class nodes to one or more advertisement nodes; and identifying, via the processor, an advertisement node, within the set of advertisement nodes, for inclusion within the group of advertisements based upon the target class node being connected to the advertisement node by at least one edge; evaluating a set of assignment probability parameters, associated with the target advertising opportunity class and the group of advertisements, to determine a target advertisement within the group of advertisements; and submitting a bid, at a bid value associated with the target advertising opportunity class and the target advertisement, on behalf of the target advertisement for the advertising opportunity.