Patent Document ID: 20020099600
Application ID: 09094949
Patent Flag: 0

Claim One:
1. A network comprising: a user node having a browser program coupled to said network, said user node providing requests for information on said network; a content provider node having a respective content provider web site responsive to requests for information from said user node to provide media content and advertising space for display of direct advertising content; an advertiser node having an advertiser web site including direct advertising content, said advertiser node responsive to a request from said user node to provide said direct advertising content, said advertiser node further providing a feedback signal representing user transactions at said advertiser node; and an advertisement server node responsive to a request from said user node and said feedback signal to select an advertiser node as a selected advertiser node, and identify said advertiser node as said selected advertiser node to said user node, whereby said direct advertising content from said selected advertiser node is displayed at said user node.