Patent Document ID: 8504616
Application ID: 13616720
Patent Flag: 1

Claim One:
1. A server system comprising a non-transitory computer-readable storage medium, the storage medium further comprising program instructions executable by a processor to direct the performance of: collecting online traffic data from one or more social media platforms via a communications network; collecting online traffic data via the communications network from a destination platform further comprising a storefront associated with a client and linked to social media campaigns operating on the one or more social media platforms; establishing baseline performance parameters based on the collected online traffic data, the baseline performance parameters comprising one or more of visitor conversion from the social media campaigns to the storefront and visitor interaction with respect to the storefront; identifying and valuating visitors of the one or more social media campaigns and the storefront based on predetermined scoring metrics; aggregating said valuations with respect to each of the one or more social media campaigns and the storefront; comparing actual performances based on said aggregated valuations with the established baseline performance parameters; and generating on a display device associated with the client a user interface comprising representations of said comparisons.