Patent Document ID: 10075754
Application ID: 14502830
Patent Flag: 1

Claim One:
1. An apparatus for use in targeting assets to network users based at least in part on location, comprising: an input module for receiving asset targeting information for assets available for delivery in asset delivery opportunities of video programming, the asset targeting information including location information associated with targeted network users, wherein the location information for at least some of the assets is defined according to a location information structure that is independent of a network topology of a broadcast network; a broadcast network targeting module for targeting broadcast network users of a broadcast network to receive a first set of one or more of the assets, the broadcast network targeting module being operative for obtaining the targeting information including the location information for the first set of assets, accessing broadcast network user information for a first user of the broadcast network, and identifying a first asset of the first set for delivery based on at least the location information and the broadcast network user information; a headend controller for controlling a broadcast network headend unit to deliver the first asset of the first set of assets to the first user of the broadcast network; and a direct address network targeting module for targeting direct address network users of a direct address network to receive a second set one or more of the assets, the same as or different from the first set, the direct address network targeting module being operative for addressing, to a first direct address network user, first video programming with a selected asset inserted into a first asset delivery opportunity of the first video programming, the selected asset being selected for insertion into the first asset delivery opportunity based at least in part on the location information of a targeted user.