Patent Document ID: 9767470
Application ID: 13683729
Patent Flag: 1

Claim One:
1. A method comprising: presenting, on a user interface of a computing device, a media item to a test subject, the media item associated with a brand or product; presenting, on a user interface of a computing device, sensory stimuli to the test subject, the presenting including, for each sensory stimulus: presenting the sensory stimulus for a first limited period of time, the duration of the first limited period being enforced by computer to have a predefined duration of more than about 500 milliseconds and less than about 1000 milliseconds, the duration of the first limited period of time being insufficient to enable conscious cognitive reflection on the sensory stimulus by the test subject, ending the presenting of the sensory stimulus at the end of the first limited period of time, providing a grace period immediately following the end of the first limited period of time, the duration of the grace period being enforced by computer to have a predefined duration of up to 300 milliseconds during which the sensory stimulus is not presented, and presenting a subsequent sensory stimulus at the end of the grace period; receiving from the test subject a response to the presentation of at least one sensory stimulus, including receiving the response within a second limited period of time that includes the first limited period of time and the grace period, the duration of the second limited period of time being insufficient to enable conscious cognitive reflection on the stimulus by the subject, the response to the presentation of a particular sensory stimulus indicative of a precognitive emotional reaction of the test subject to the particular sensory stimulus; and based on the received responses of the test subject to the sensory stimuli, generating, using an analysis module of a computing device, results suitable to inform a decision related to marketing of the brand or product.