Patent Document ID: 8479225
Application ID: 11563661
Patent Flag: 1

Claim One:
1. A computer-implemented method comprising: receiving, from a first client system, a user selection of a personalized information layer related to media content; receiving a first descriptor from the first client system, the first descriptor identifying the media content, where the first descriptor is generated from the media content by the first client system; receiving a second descriptor from a second client system, the second descriptor also identifying the media content; identifying a match between the first descriptor and the second descriptor; automatically creating a virtual social community related to the media content based at least in part on the identified match, the virtual social community being a venue for communication between users accessing the media content, wherein automatically creating the virtual social community includes automatically selecting participants of the social community from the users accessing the media content; updating chat content to be shared in the virtual social community in an ongoing manner; and providing the virtual social community to the first client system for display in the personalized information layer, where the method is performed by one or more processors during a broadcast of the media content.