Patent Document ID: 9451303
Application ID: 13779528
Patent Flag: 1

Claim One:
1. A system for adaptively presenting a target stimulus to a remotely located audience comprising: a processing computer operatively connected to a cloud infrastructure, the processing computer capable of creating and storing a content reel and project parameters, the content reel including at least target content and baseline content, the cloud infrastructure to receive the content reel and the project parameters from the processing computer and send the content reel and the project parameters to a plurality of remote units in geographically diverse locations; a first remote unit of the plurality of remote units, wherein the first remote unit includes: a first biologically based sensor to measure first unconscious responses for a first audience member; a first processor to receive first data representative of the first unconscious responses for the first audience member from a first location; and a first display, the first display and the first biologically based sensor operatively connected to the first processor, the first processor further including a first remote memory to receive and store the content reel and project parameters from the cloud infrastructure, the first processor to expose the first audience member to the content reel on the first display, the first processor to transmit the first data representative of the first unconscious responses collected from the first audience member in response to the content reel and first demographic information collected from the first audience member to the cloud infrastructure, the first demographic information including a demographic category; wherein the first remote unit is to receive a first capacity value for a first demographic category and first location for the content reel and send the first capacity value to the processing computer via the cloud infrastructure, the processing computer is to transmit an alternate content reel to the first remote unit via the cloud infrastructure, the first remote unit to expose the first audience member to the alternate content reel on the first display when the first capacity value is obtained, the alternate content reel including alternate target content and alternate baseline content, and a second remote unit of the plurality of remote units, wherein the second remote unit includes: a second biologically based sensor to measure second unconscious responses for a second audience member; a second processor to receive second data representative of the second unconscious responses for the second audience member from a second location; and a second display, the second display and second biologically based sensor operatively connected to the second processor, the second processor further including a second remote memory to receive and store the content reel and project parameters from the cloud infrastructure, the second processor to expose the second audience member to the content reel on the second display, the second processor to transmit the second data representative of the second unconscious responses collected from the second audience member in response to the content reel and second demographic information collected from the second audience member to the cloud infrastructure, the second demographic information including a second demographic category; wherein the second remote unit is to receive a second capacity value for a second demographic category and second location for the content reel and send the second capacity value to the processing computer via the cloud infrastructure, the processing computer is to transmit the alternate content reel to the second remote unit via the cloud infrastructure, the second remote unit to expose the second audience member to the alternate content reel on the second display when the second capacity value is obtained, the alternate content reel including alternate target content and alternate baseline content, and wherein the system is capable of analyzing the first data, second data, first demographic information and second demographic information received by the processing computer from the cloud infrastructure to generate a report including a comparison of responses to the target content to the baseline content or the alternate target content to the alternate baseline content.