Patent Document ID: 20090012925
Application ID: 12215957
Patent Flag: 0

Claim One:
1. A method of profile matching based on observed network behavior in a computer-implemented social network of a plurality of users, said method comprising: (a) observing one or more network behaviors of at least some of said plurality of users of said social network, called observed users, wherein each of said network behaviors of each of said observed users comprises: (i) a customization of a visual graphic by the same of said observed users; (ii) a media preference of the same of said observed users; (iii) a communication preference of the same of said observed users; or (iv) any combination of (i), (ii), and (iii); (b) profiling at least some of said observed users based on said observed network behaviors of the same of said observed users, wherein said profiling is with respect to one or more domains; and (c) matching two or more of said profiled users with respect to the same of said domains, wherein said matching is based on said profiling.