Patent Document ID: 9940640
Application ID: 14231442
Patent Flag: 1

Claim One:
1. A computer implemented promotion-optimization method that is performed by a promotion optimization system, containing a correlation engine, a promotion module, an administration module, a monitoring module, the method comprising: extracting a plurality of covariants from data feeds, wherein the covariants include referring source, demographic information, search keywords, geographic information, and temporal information; generating a plurality of test promotions; administering the plurality of test promotions to a plurality of segmented subpopulations of consumers in a testing time period, wherein the testing time period includes concurrent testing of the plurality of test promotions: obtaining responses from said segmented subpopulations of consumers via a point of sales terminal, a website and a program; correlating the extracted covariants to inputs for the test promotions, wherein the correlating is a degree of attribution of experiment performance to the presence of a covariant, and wherein the correlating identifies a range of values for a particular covariant that correlates with experiment performance, and wherein the correlation derives covariant-experiment pairings; monitoring the covariant-experiment pairings over time for changes in test promotion results from extraneous events, wherein the extraneous events that impact the test promotions is defined as noise; attributing the noise to covariants based upon covariant-experiment pairing correlations; improving a signal-to-noise ratio for the responses by factoring out the impact of covariants associated with the extraneous events to generate corrected promotional results; and generating a general population promotion using the improved signal-to-noise ratio of the test promotion responses responsive to analysis of said corrected promotional results.