Patent Document ID: 7664670
Application ID: 10823584
Patent Flag: 1

Claim One:
1. A computer-implemented method of conducting product assessment and development, said method implemented by executing instructions stored on at least one computer-readable medium, and comprising: prompting a respondent at a data entry terminal to identify a first existing product; prompting said respondent to rate said first product on a predetermined scale displayed at said terminal; providing information to the respondent that describes a second product different from said first product; causing to display a visual indicator along said scale corresponding to said respondent's rating of said first product; prompting said respondent to rate said second product on said scale displayed at said terminal along with said respondent's rating of said first product; displaying a visual indicator along said scale corresponding to said respondent's rating of said second product; providing said respondent with additional information about said second product via said terminal; prompting said respondent to rate said second product on said scale, wherein said respondent's rating of said second product represents a re-rating of said second product by the respondent in view of the additional information about said second product; displaying a visual indicator along said scale corresponding to said respondent's rating of said second product; and assigning a score reflecting the respondent's rating of said second product made by said respondent, wherein the respective steps of prompting, providing, causing, prompting, displaying, providing, prompting, displaying and assigning are performed with one or more computers.