Patent Document ID: 8291016
Application ID: 13288447
Patent Flag: 1

Claim One:
1. A non-transitory computer program product within a computer-readable storage medium and comprising program instructions which are executable by a processor to direct the performance of: collecting online traffic data from one or more social media platforms via a communications network and storing said data in a hosted server; collecting online traffic data via the communications network from one or more destination platforms further comprising a storefront associated with a client and linked to social media campaigns operating on one or more of the social media platforms, and storing said data in the hosted server; establishing baseline performance parameters for future commercial or transactional performance by the storefronts associated with the client based on the stored online traffic data; identifying and evaluating visitors of the social media campaigns and the destination platforms based on predetermined scoring metrics; aggregating said valuations with respect to each of said social media platforms, social media campaigns and destination platforms; comparing actual performances based on said aggregated valuations with the established baseline performance parameters; and generating on a display device associated with the client a user interface comprising representations of said comparisons.