Patent Document ID: 8498955
Application ID: 13370852
Patent Flag: 1

Claim One:
1. A computer-implemented method for controlling online ad delivery based on time-based, periodic predictions of ad consumption, the method comprising: modeling, using a processor, delivery performance of at least one online advertisement, the modeling including modeling with a mathematical model, the mathematical model comprising a campaign control component and a time-of-day component; receiving data related to the delivery performance of the at least one online advertisement; updating each component of the mathematical model based on at least one of a control signal related to the received data, the received data, and a previous state of at least one of the components, to create an updated model of the delivery performance of the at least one online advertisement; predicting, using a processor, a future state of the delivery performance of the at least one online advertisement using the updated model; and adjusting delivery of the at least one online advertisement based at least in part on the prediction of the delivery performance of the at least one online advertisement.