Patent Document ID: 20140052496
Application ID: 14065352
Patent Flag: 0

Claim One:
1. An apparatus, comprising: a leads processing system computer including a plurality of telecommunication nodes, wherein each telecommunication node is associated with its own telephone number, the system computer configured to perform the acts of: store bid profiles in a machine memory associated within the leads processing system each bid profile including specifications for desired leads and a bid, each bid profile associated with a corresponding lead buyer; subsequent to the storage of the bid profiles, receive at a first one of telecommunication nodes a telephone call from a human caller; identify lead data based upon the telephone number associated with the first one of the telecommunication nodes; compare at least the identified lead data to the stored bid profiles; responsive to the comparison of the identified lead data to the stored bid profiles, select a winning bid corresponding to a winning bid profile while the human caller continues with the telephone call; and transfer the telephone call to the lead buyer corresponding to the winning bid profile.