Patent Document ID: 20070282666
Application ID: 11726350
Patent Flag: 0

Claim One:
1 ) A method of determining which of a large number of forms of a product, each of which comprises a plurality of alternative attributes, is preferred by a selector, the method comprising the steps of: a) presenting to the selector a set of product forms, each of which has a particular combination of attributes, b) enabling the selector to express a preference for a subset of the presented product forms, c) capturing data indicative of the preferences expressed by the selector, d) inputting the data into a computer program for generating a derived set of product forms including forms having a new attribute or new combination of attributes, the generation of which is influenced by the captured data, e) presenting to a selector at least a portion of said derived group of product forms, f) repeating steps b) through e) until a stopping criterion is met.