Patent Document ID: 20140109124
Application ID: 13652168
Patent Flag: 0

Claim One:
1. A method of forecasting viewership, comprising: receiving from a plurality of heterogeneous data sources, inhomogeneous data sets of differing data types and obtaining from the data sets viewership information for a designated item; for each data set, organizing the obtained viewership information in a time series and comparing each time series representation of each data set to one another to identify pattern discrepancies in the data sets and eliminating from further consideration any of the data sets which appear to include untrustworthy data as determined from the comparison; for those of the data sets deemed to include trustworthy viewership information, factoring each respective data set to determine a relationship between the respective data set and historical measures of the viewership information; and forecasting future viewership of the designated item using a forecasting model that includes coefficients identified by the factoring.