Patent Document ID: 10096040
Application ID: 14170096
Patent Flag: 1

Claim One:
1. A system for managing online ads comprising: one or more processing apparatuses; and one or more non-transitory medium storing computing instructions configured to run on the one or more processing apparatuses and perform acts of: collecting training attribute values, for a set of attributes, from user visits of a plurality of users to a set of online training webpages by recording (1) interactions between the plurality of users and the set of online training webpages, (2) one or more webpages of the set of online training webpages accessed by the plurality of users, (3) time spent by the plurality of users on the one or more webpages of the set of online training webpages, and (4) queries entered by the plurality of users at the one or more webpages of the set of online training webpages; generating a probability model with the training attribute values providing predicted outcomes for at least one e-commerce attribute in the set of attributes for different combinations of attribute values; identifying, from the probability model, a first predicted outcome corresponding to a subsequent combination of attribute values collected by a collection module for a subsequent online user visit to a subsequent webpage, the predicted outcomes comprising the first predicted outcome; coordinating a display of the subsequent webpage comprising either: (a) an ad at a first location on the subsequent webpage, and a webpage content in a first format at a second location on the subsequent webpage; or (b) the ad at a third location on the subsequent webpage, and the webpage content in a second format at a fourth location on the subsequent webpage, during the subsequent online user visit where the first predicted outcome satisfies an objective of the subsequent webpage; and coordinating a display of an ad-free version of the subsequent webpage during the subsequent online user visit where the first predicted outcome does not satisfy the objective of the subsequent webpage.