Patent Document ID: 8060406
Application ID: 12239464
Patent Flag: 1

Claim One:
1. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method of targeting advertising content to a user of a mobile device based on predicted device location, the method comprising: updating a dynamic geo-temporal model comprising a representation of a plurality of locations of the mobile device during a plurality of time periods, wherein updating the dynamic geo-temporal model comprises incorporating time-stamped device location data collected according to a dynamically updateable sample design; specifying a first time period in the future; predicting, before the first time period, a location of the device during the first time period using the dynamic geo-temporal model; determining a confidence level associated with the predicted location; selecting an advertisement to provide to the device based on the predicted location and the confidence level; providing the advertisement to the device such that the advertisement is capable of being presented to the user during the first time period; determining that the sample design should be updated; and updating the sample design.