Patent Document ID: 8055546
Application ID: 12343475
Patent Flag: 1

Claim One:
1. A processor-implemented method executing on a computer system for using customer behavior to implement product design, comprising: the computer system identifying a set of behavioral profiles that captures at least about sixty percent of a customer base; the computer system identifying products from a current product offering that substantially match behavioral traits associated with the behavioral profiles; the computer system studying usage patterns of the identified products by customers, wherein the usage patterns are those of a plurality of customers using the products; the computer system refining the behavioral profiles using the usage patterns; the computer system identifying underutilized features of the identified products based on the usage patterns and one of discontinuing and repositioning the underutilized features; and the computer system identifying features indicated as desirable by customer behavior based on the usage patterns and adding the features to the identified products; wherein the products comprise at least one of a consumer electronic device, software executing on the consumer electronic device, and services associated with the use of the consumer electronic device or software executing on the consumer electronic device.