Patent Document ID: 20100169163
Application ID: 12589645
Patent Flag: 0

Claim One:
1. An internet-centric electronic transaction processor for facilitating automated retail sale of products from distributors to customers via a web-site, comprising: a database having stored therein product data for a plurality of products and customer data, wherein said product data comprises data electronically transmitted from a plurality of distributors of said plurality of products, wherein said data corresponding to identical products for sale by more than one of said distributors; a catalog builder for generating electronic catalogs having user-specific product offerings for said plurality of products, said wherein said catalog builder dynamically places said user-specific product offerings in said electronic catalogs based on information stored in said database; a communication interface for permitting customers to access said electronic catalogs, to view said user-specific product offerings via a communications network, and to place purchase orders for one or more of said products; a payment authorization processor for determining whether to accept said purchase orders for fulfillment based on at least in part information stored in said database, a distributor authorization processor for authorizing said one or more distributors to directly ship said one or more products according to said purchase orders provided said purchase orders are accepted by said payment authorization processor; and a customer service sub-system for sending automated messages to said one or more customers with information of accepted purchase orders.