Patent Document ID: 20150161657
Application ID: 14103440
Patent Flag: 0

Claim One:
1. A method for measuring conversion probabilities of a plurality of path types for an attribution model, comprising: identifying, by a processor, a plurality of paths taken by visitors to visit a particular website, one or more of the paths corresponding to a sequence of events, each event causing a visitor to visit the website; identifying as paths, for each path corresponding to the sequence of events through which the visitor visits the website, one or more subpaths corresponding to each visit to the website; determining, by the processor, for each of the identified paths, that the path is converting or non-converting; computing, by the processor, a total path count for each path type, the path type identifying one or more events having an associated indexed position indicating a position of the event relative to other events; identifying, for each path type, a conversion path count indicating a number of paths taken by visitors that resulted in a conversion at the website; calculating, by the processor, for each path type, a probability of conversion based on the ratio of the conversion path count and the total path count corresponding to the path type; and providing the calculated probability of conversion for a given path type for an attribution model used in assigning attribution credit to events of a path.