Patent Document ID: 20130103600
Application ID: 13718723
Patent Flag: 0

Claim One:
1. A credibility evaluation system comprising at least one server with a processor and non-transitory computer-readable memory, the system performing a computer-implemented method for assessing credibility of a plurality of different entities, the computer-implemented method comprising: aggregating to the non-transitory computer-readable memory, a plurality of messages published across a first plurality of online sites, each message expressing sentiment towards a particular entity that is referenced in the message; computing a first sentiment score quantifying credibility of the particular entity based on the sentiment expressed towards the particular entity in the plurality of messages; detecting whether the particular entity has a presence on each of a second plurality of online sites, wherein the particular entity has a presence on an online site when the particular entity has an account registered at the online site; computing a second presence score quantifying credibility of the particular entity based on how many of the second plurality of online sites the particular entity is present on; detecting an amount of activity that the particular entity conducts on each online site of the second plurality of online sites that the particular entity is present on; computing a third engagement score quantifying credibility of the particular entity based on the amount of activity that the particular entity conducts on each online site of the second plurality of online sites that the particular entity is present on; and presenting an overall credibility score derived from the first sentiment score, second presence score, and third engagement score, the overall credibility score quantifying overall credibility of the particular entity.