Patent Document ID: 20090055244
Application ID: 12052995
Patent Flag: 0

Claim One:
1. A method for customer-choice-based bundling of product options, comprising the steps of: using a computer to define one or a plurality of groups of product components exhibiting strong customer-choice interdependencies by collecting customer choice data relating to a plurality of product components, grouping said product components as elements in one or a plurality of sets of product components by computing distances between choice pairs of said product components and, based on said distances, determining the extent to which the probability of a choice pair P(a.b) deviates from the expected probability under a null hypothesis of independence P(a)*P(b), and determining one or a plurality of bundles of product components by the application of said clustering approach; and generating as output one or a plurality of lists of clustered product components comprising said one or a plurality of bundles of product components.