Patent Document ID: 7698157
Application ID: 10456402
Patent Flag: 1

Claim One:
1. A method for optimizing pharmaceutical sales and marketing information based on a prescribing entity's prescribing history on a computer-based system, the method comprising: obtaining a prescribing entity's prescription history for a defined time period; establishing an actual disease prevalence for the prescribing entity based on a frequency relationship between each drug prescribed by the prescribing entity and a disease for which it is prescribed; determining a general prevalence value for each disease in the general population; and establishing, by a computer, a weighted disease prevalence profile for the prescribing entity based on a mathematical combination of an adjusted general prevalence value and an adjusted actual prevalence value, wherein the adjusted general prevalence value and the adjusted actual prevalence value are adjusted based on the proportion of patients who have untreated disease and diseases requiring at least one drug.