Patent Document ID: 9396444
Application ID: 13335641
Patent Flag: 1

Claim One:
1. A method, comprising: obtaining a network analytics metrics data set including a first set of raw network analytics metric values, the first set of raw network analytics metric values being associated with one or more marketing promotions; filtering the raw network analytics metric values to generate a reduced network analytics metrics data set, wherein the reduced network analytics metrics data set includes a second set of raw network analytics metric values; selecting, by one or more processors, a network analytics forecasting model from a set of network analytics forecasting models, wherein each of the set of network analytics forecasting models is associated with a corresponding model error measurement and a set of model parameters, wherein the selecting of the network analytics forecasting model comprises, for each of the set of network analytics forecasting models: calculating a first set of predicted network analytics metric values corresponding to the second set of raw network analytics metric values; and generating a model error measurement based on a comparison between the first calculated set of predicted network analytics metric values and the second set of raw network analytics metric values; selecting, based on a parameter set score, a set of parameters for the selected network analytics forecasting model from a plurality of parameter sets, wherein selecting the set of parameters comprises: calculating a second set of predicted network analytics metric values using the set of parameters and the selected network analytics forecasting model; and generating the parameter set score for the set of parameters based on a difference between the second set of predicted network analytics metric values and the second set of raw network analytics metric values; predicting subsequent network analytics metric values using the selected network analytics forecasting model and the selected set of parameters; determining the effectiveness of the one or more marketing promotions using the predicted subsequent network analytics metric values, the selected network analytics forecasting model, and the selected set of parameters; providing information related to an advertising campaign based on the effectiveness of the one or more marketing promotions.