Patent Document ID: 9519916
Application ID: 13875917
Patent Flag: 1

Claim One:
1. A computer system having one or more processors and memories, comprising: an experiment module, executed on the one or more processors, configured to conduct an experiment, and use experimental content to determine effectiveness of communication content in accordance with a schedule comprising a first set and a second set of time periods, the experiment conducted using the first set of time periods; and a machine learning routine (MLR) module, executed on the one or more processors, configured to execute, while conducting the experiment, a machine learning routine, and use MLR content to enhance an effectiveness metric in accordance with the schedule, wherein: the machine learning routine comprises one or both of an explore routine associated with explore content and an exploit routine associated with exploit content; for experimental content that are related to either of explore or exploit content, using the second set of time periods for the explore or exploit routine; and for experimental content that are unrelated to either of explore or exploit content, using at least some of the first set of time periods for the explore or exploit routine.