Patent Document ID: 10004407
Application ID: 15334472
Patent Flag: 1

Claim One:
1. An apparatus, comprising: a weighing scale including a platform region configured and arranged with an area for a user to stand; a display integrated as part of the weighing scale; and circuitry also integrated as part of the weighing scale under the platform region, the circuitry having or integrated with: at least one sensor circuit configured and arranged with the platform region to engage, and to collect physiological data from the user while the user stands on the platform region, and to collect and monitor physiological parameters of the user while the user is standing on the platform region, the physiological parameters of the user including weight and at least one of the group selected from a cardiogram, pulse wave velocity (PWV), and recovery parameters; and a communications circuit configured and arranged with the display to convey information to the user, the communications circuit being configured and arranged to: communicate user-specific data, derived from the at least one sensor circuit, with the user by displaying the derived data through the platform region for view by the user; communicate an assessed fitness indication to the user as feedback, wherein the assessed fitness indication is based on the physiological parameters of the user, and wherein the feedback includes recommendations or profiles concerning at least one of cardiovascular assessments, fitness, diet, notifications when one or more of the physiological parameters deviates from a physiological norm relating to the said physiological parameters of the user; and track physiological parameters of the user over time by receiving exercise habits of the user from an external source, and determining and reporting via the communications circuit whether changes in habits of the user track with changes in additional physiological data collected from the user while the user stands on the platform region.