Patent Document ID: 8381120
Application ID: 13444467
Patent Flag: 1

Claim One:
1. A graphical user interface (GUI) for interactively presenting entity credibility, the GUI instantiated by computer software stored on a non-transitory computer-readable storage medium and configured to perform a computer-implemented method, the computer-implemented method comprising: receiving input specifying a specific entity; presenting, in a display area of the GUI, a set of selectable graphical elements comprising at least first, second, third, and fourth selectable graphical elements; populating said display area with overall credibility data presenting a credibility score numerically quantifying overall reputation of the specific entity responsive to said first selectable graphical element being selected, wherein the credibility score is derived from credibility data of at least a first dimension of credibility, a second dimension of credibility, and a third dimension of credibility; and populating said display area with qualitative credibility data presenting the first dimension of credibility for said specific entity responsive to said second selectable graphical element being selected, wherein populating said display area with the qualitative credibility data presenting the first dimension of credibility comprises (i) aggregating a plurality of textual reviews targeting the specific entity from a plurality of social media sites originating said reviews, (ii) computing a review score quantifying sentiment expressed in the plurality of textual reviews, and (iii) populating the display area with the review score and the plurality of textual reviews; populating the display area with quantitative credibility data presenting the second dimension of credibility for said specific entity responsive to said third selectable graphical element being selected, wherein populating said display area with the quantitative credibility data presenting the second dimension of credibility comprises (i) aggregating a plurality of quantitative ratings from a plurality of rating sites originating said ratings, (ii) computing an overall ratings score for the plurality of quantitative ratings, and (iii) populating the display area with the overall ratings score and the plurality of ratings, wherein each rating of the plurality of ratings is defined according to a scale of values that quantifiably represents reputation of the specific entity; and populating the display area with network data presenting the third dimension of credibility for said specific entity responsive to said fourth selectable element being selected, wherein populating the display area with the network data presenting the third dimension of credibility comprises presenting (i) a score quantifying credibility of the entity based on network partners of the entity, (ii) a set of updates provided by the network partners, and (iii) a set of suggested partners that are not yet partners of the entity.