Patent Document ID: 8682905
Application ID: 13709199
Patent Flag: 1

Claim One:
1. An enterprise data management (EDM) system comprising: a systems integration engine configured to store a portion of a plurality of unmatched records associated with entities enabled to integrate with the systems integration engine; at least one module configured to provide a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency, the at least one module comprising: a repeater hub configured to connect a plurality of devices to act as a single network segment and participate in collision detection; an inter-switch link that includes an advertiser service configured to store unmatched records associated with market entities not enabled to integrate with the systems integration engine; a data processing system configured to manage the plurality of unmatched records, managing the plurality of unmatched records includes scoring each of the plurality of unmatched records, by: computing a scoring function, based on a set of rules, to assign a individual rank to each individual record based on one of revenue and market ranking associated with the separate market entity, selecting a highest-ranking market entity from the plurality of market entities as the active entity, performing a first matching process, using a plurality of matching options, to match the active entity to at least one of a remaining plurality of market entities, and performing a second matching process, using the plurality of matching options, to match the active entity to a parent advertiser; a media database configured to store records associated with the active entity, the at least one of a remaining plurality of market entities, and the parent advertiser; and the systems integration engine configured to store a portion of the plurality of unmatched records associated with fusion enabled entities.