Patent Document ID: 20130185274
Application ID: 13721355
Patent Flag: 0

Claim One:
1. A method of identifying terms suitable for search engine optimization (SEO) for a site, the method comprising: determining a volume of search queries for each term in a set of terms, wherein the set of terms comprises at least a plurality of terms used in search engine queries to access the site; counting referrals to the site for each term in the set of terms; computing rates of referrals for each term in the set of terms based at least partly on the counted referrals and the volume of search queries; and identifying one or more terms in the set of terms that are underrepresented relative to one or more other terms in the set of terms, wherein the one or more underrepresented terms are identified as being suitable for SEO; wherein the determining, the counting, and the computing are performed, at least in part, by one or more computing devices.