Patent Document ID: 20160147760
Application ID: 14555432
Patent Flag: 0

Claim One:
1. In a digital medium environment for deploying digital advertising via social media, where digital advertising can be posted on demand, a method for suggesting alternative words for use in social media postings comprising: receiving, by a computing device comprising at least one processor, a draft of a social media post and an indication of a query word in the social media post to analyze for alternative suggestions for the query word; identifying, by the at least one processor, one or more alternative words that have a similar meaning as the query word; determining, by the at least one processor, a predicted engagement score for each of the one or more alternative words based on past performances of prior social media posts including the one or more alternative words and one or more features in common with the social media post; and providing the one or more alternative words in response to the draft of the social media post.