Patent Document ID: 20080046316
Application ID: 11507025
Patent Flag: 0

Claim One:
1. A method for maximizing profits from the sale of a product by a seller to consumers through a seller venue, the product being advertised with at least one advertisement through at least one advertising venue, the method comprising: collecting, during a collection period, data from advertising with each of the at least one advertisement, including sales transactions processed through the seller venue; determining, from the collected data, a non-linear model for product pricing and advertisement bidding; and determining, from the non-linear model, an optimal price for the product and an optimal advertising bid for each of the at least one advertisement, wherein during the collection period, the seller sells the product at a plurality of sale prices and buys the at least one advertisement by submitting a plurality of bid prices to the at least one advertising venue, resulting in a combination of bid prices for the at least one advertisement at each of the plurality of sale prices.