Title: IC-Custom: Diverse Image Customization via In-Context Learning
Primary area: generative models
Keywords: image customization, image generation, image editing, diffusion model, diffusion transformer

Abstract: Image customization, a crucial technique for industrial media production, aims to generate content that is consistent with reference images. However, current approaches conventionally separate image customization into position-aware and position-free customization paradigms and lack a universal framework for diverse customization, limiting their applications across various scenarios. To overcome these limitations, we propose IC-Custom, a unified framework that seamlessly integrates position-aware and position-free image customization through in-context learning. IC-Custom concatenates reference images with target images to a polyptych, leveraging DiT's multi-modal attention mechanism for fine-grained token-level interactions. We propose the In-context Multi-Modal Attention (ICMA) mechanism, which employs learnable task-oriented register tokens and boundary-aware positional embeddings to enable the model to effectively handle diverse tasks and distinguish between inputs in polyptych configurations. To address the data gap, we curated a 12K identity-consistent dataset with 8K real-world and 4K high-quality synthetic samples, avoiding the overly glossy, oversaturated look typical of synthetic data. IC-Custom supports various industrial applications, including try-on, image insertion, and creative IP customization. Extensive evaluations on our proposed ProductBench and the publicly available DreamBench demonstrate that IC-Custom significantly outperforms community workflows, closed-source models, and state-of-the-art open-source approaches. IC-Custom achieves about 73\% higher human preference across identity consistency, harmony, and text alignment metrics, while training only 0.4\% of the original model parameters.

TL;DR: IC-Custom is designed for diverse image customization scenarios, including: position-aware (e.g., product placement) and position-free (e.g., IP creation) customization.