CIRCULAR
HO/ (79)2026-MIRSD-PODMMC 26-02-2026
All Stock Brokers (SBs)
All depository Participants (DPs)
All Registrar to an Issue and Share Transfer Agents (RTAs)
All Investment Advisers (IAs)
All Research Analysts (RAs)
All Infrastructure Investment Trusts (InvITs)
All Real Estate Investment Trusts (REITs)
All Small and Medium REITs (SMREITs)
All Alternative Investment Funds (AIFs)
All Portfolio Managers (PMs)
All Collective Investment Scheme (CIS)
All Mutual Funds (MFs)/Asset Management Companies (AMCs)/AMFI
All Portfolio Managers/ APMI
All persons regulated by the Board
Madam/ Sir,
Sub: Ease of Doing Investment (EoDI)- Disclosure of registered name and
registration number by SEBI regulated entities and their agents on Social Media
Platforms (SMPs)
1. All intermediaries registered under Section 12 of the Securities and Exchange Board
of India Act, 1992 are required to abide by the code of conduct provided under
respective regulations.
2. With the rapid increase in the use and acceptance of social media, a need is felt to
distinguish contents related to securities market uploaded/posted by the persons
regulated by the Board (hereafter referred to as ‘regulated entities’) and their agents
on SMPs, from the contents uploaded/posted by other unregistered persons. This
would enable the investor to identify that the content on the SMP(s) is uploaded by a
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SEBI regulated entity or its agent. Thus, ensuring ease of investments for investors in
the securities market.
3. For the purpose of this circular:
a. persons regulated by the Board’ shall have the same meaning as defined under
Chapter IIIA- Explanation 1 of Regulation 16A, of SEBI (Intermediaries)
Regulations, 2008.
b. content (which relates to the securities market) uploaded on SMPs includes
content/videos published/broadcasted/uploaded/posted on any SMP (whether
in closed groups or publicly available groups) like YouTube, Instagram,
Facebook, WhatsApp, X, Linked In, Threads, Telegram, Reddit etc.
4. In order to strengthen the conduct of regulated entities, increase transparency and
strengthen investor protection in the securities market, it has been decided that the
regulated entities and their agents shall ensure compliance with the following, with
respect to uploading/posting content on SMPs:
4.1 Information/disclosures in the social media content:
i. Regulated entities and their agents (mutual fund distributors, distributors of
portfolio management services etc.) shall prominently disclose their registered
name and registration number on the home page of their social media handles
as well as at the beginning of each of the videos/content (which relate to the
securities market) uploaded by them.
Regulated entities:
ii. In case of an entity having single registration with SEBI:
a. The SEBI registered name and registration number shall be stated on the
home page near the name of the social media handle on the SMP which is
being used for hosting/broadcasting/ publishing/ uploading/posting
contents (related to the securities market) as well as in the beginning of
each video/shorts/content etc. uploaded by them on their handles.
iii. In case of an entity having multiple registrations with SEBI:
a. On the home page of their handles- A weblink directing to the website of
the registered intermediary listing all the SEBI registered names and
registration numbers shall be provided.
b. In the beginning of each video/ content uploaded by the entity- SEBI
registered name and registration number of the entity in the capacity in
which it is hosting/ broadcasting/ publishing/ uploading/posting the video/
contents, is required to be disclosed.
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Agents of Regulated entities:
iv. In case of an agent of a SEBI regulated entity having single registration as
an agent (related to the securities market):
a. In case of an agent of SEBI regulated entity (ies) (authorized participants,
mutual fund distributors, distributors of portfolio management services
etc.), SEBI registration name and registration number of the principal entity
followed by the agent’s own registered name and registered number shall
be stated on the home page near the name of the social media handle as
well as in the beginning of each video/ content uploaded by it.
v. In case of an agent of a SEBI regulated entity having multiple registrations
as an agent (related to the securities market):
a. On the home page of their handles- A weblink directing to the website of
the agent listing the SEBI registration names and registration number(s) of
the principal entities followed by it’s own registered names, registration
numbers and the capacities in which it is registered shall be provided.
b. In the beginning of each video/ content uploaded by the agent-SEBI
registered name and registration number of the principal entity to whom the
content relates followed by its own registered name and registered number,
shall be disclosed.
vi. For ease of understanding, the following matrix may be referred to:
Applicability Number of registrations/ Disclosure of registered Disclosure of registered name and
associations name and registration registration number- In the
number- Home Page beginning of the content
All Regulated entities Single  
All Regulated entities Multiple  Only relevant entity*
Agents of Regulated entities Single  
Agents of Regulated entities Multiple  Only relevant entity*
*For instance:
a. In case ABC Ltd. is registered as a Stock Broker, Investment Advisor, Mutual Fund etc. it would be
considered as a regulated entity with multiple registrations. ABC Ltd. would have to provide a web
link (which directs to its website) listing all the SEBI registered names and registration numbers,
on the home page of its social media handle. Further, in case it uploads content pertaining to its
Investment Advisory business on its social media handle it shall provide its SEBI registered name
and registration number as an Investment Advisor, in the beginning of the content.
b. In case QRS Ltd. is registered as a mutual fund distributor, an authorized participant, investment
advisor etc, it would be considered as an agent having multiple registrations. QRS Ltd. would have
to provide a web link on the home page of its social media handle, listing the SEBI registered
names and registration numbers of all its principal entities followed by its own registered name(s),
registration numbers and the capacities in which it is registered. In case it uploads content in the
capacity of a mutual fund distributor, it shall provide the SEBI registered name and registration
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number of the principal Mutual Fund (to whom the content relates) followed by its own registered
name and registered number, in the beginning of the content.
4 The provisions of this circular shall come into effect from May 1, 2026 for all contents
uploaded on/after the effective date.
5 This circular is issued in exercise of the powers conferred under Section 11(1) of the
Securities and Exchange Board of India Act, 1992, to protect the interests of investors
in securities and to promote the development of, and to regulate the securities market.
6 This Circular is available at www.sebi.gov.in under the category “Legal >Circulars”
Yours faithfully,
Sanjukta Mahala
Deputy General Manager
Tel. No. 022-26449288
E-mail: sanjuktam@sebi.gov.in
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