Lok Sabha Question No. 630 (UNSTARRED), answered on 2016-02-26
Subject: Revenue From DD/AIR
Ministry: INFORMATION AND BROADCASTING
Asked by: GOPALAKRISHNAN CHINNARAJ

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION & BROADCASTING LOK SABHA UNSTARRED QUESTION NO. 630 TO BE ANSWERED ON 26.02.2016

## REVENUE FROM DD/AIR

## 630. DR. C. GOPALAKRISHNAN :

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) the details of revenue earned by Doordarshan (DD) and All India Radio (AIR) during each of the last three years and the current year;
- (b) whether the revenue earned by DD and AIR has manifold in recent years;
- (c) if so, the details thereof; and
- (d) the  further  measures  taken/being  taken  by  the  Government  to  increase  the revenue generation in DD and AIR?

## ANSWER

## THE MINISTER OF STATE  IN THE  MINISTRY  OF  INFORMATION  AND BROADCASTING [COL RAJYAVARDHAN RATHORE (Retd.)]

(a) to (c) The details of revenue earned by All India Radio (AIR) and Doordarshan (DD) during the least three years and current year are as under:

(Rs. in crore)

| Unit        | 2012-13*     | 2012-13*   | 2013-14*     | 2013-14*   | 2014-15*     | 2014-15*   | 2015-16 (Net) (upto Dec.2015)   | 2015-16 (Net) (upto Dec.2015)   |
|-------------|--------------|------------|--------------|------------|--------------|------------|---------------------------------|---------------------------------|
|             | Comm -ercial | Misc.      | Comm- ercial | Misc.      | Comm- ercial | Misc.      | Comm- ercial                    | Misc.                           |
| AIR         | 295.07       | 59.07      | 360.69       | 54.81      | 403.48       | 71.73      | 252.62                          | 54.27                           |
| DD          | 1134.16      | 4.07       | 1140.50      | 4.94       | 993.68       | 1.98       | 493.29                          | 4.30                            |
| Total       | 1429.23      | 63.14      | 1501.19      | 59.75      | 1397.16      | 73.71      | 745.91                          | 58.57                           |
| Grand Total | 1492.37      | 1492.37    | 1560.94      | 1560.94    | 1470.87      | 1470.87    | 804.48                          | 804.48                          |

Contd../ on page  2

(d)     AIR has taken several initiatives to boost listenership as well as revenue, which are indicated hereunder:-

- i. Optimization of transmission hours
- ii. Creating a mechanism to contain transmission break-downs
- iii. Relay of Vividh Bharati Service from 10 am to 5 pm on the local radio station network
- iv. Providing  Vividh Bharati Service at the four metros on FM Mode
- v. Constant and close monitoring of performance of Central Sales Unit(CSU)  and Commercial Broadcasting Services(CBS) Centres on a weekly basis
- vi. Broadcasting  interactive  programmes  to  increase  direct  participation  of  the listeners through phone-in devices and field recordings
- vii. An All-India toll free number to enable present/prospective clients to interact with AIR functionaries
- viii. On-line booking facility through virtual registered advertising agency

It is a constant endeavor of Doordarshan to improve upon its programmes by reviewing the content and quality from time to time with the view to sustain the interest of the viewers. Doordarshan procures content through various notified schemes. DD is re-prioritising its current approach with a new policy on slot sales.

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