Lok Sabha Question No. 3688 (UNSTARRED), answered on 2016-08-09
Subject: Market Information via SMS
Ministry: AGRICULTURE AND FARMERS WELFARE
Asked by: C. MAHENDRAN

## GOVERNMENT OF INDIA MINISTRY OF AGRICULTURE AND FARMERS WELFARE

## DEPARTMENT OF AGRICULTURE, COOPERATION AND FARMERS WELFARE

## LOK  SABHA

## UNSTARRED QUESTION NO. 3688

TO BE ANSWERED ON THE 9 TH   AUGUST, 2016

## MARKET INFORMATION VIA SMS

3688.  SHRI C. MAHENDRAN:

Will the Minister of AGRICULTURE AND FARMERS WELFARE कृ ष एवं कसान कयाण मंी be pleased to state:

- (a) whether  the  Government  has  any  mechanism  to  inform  farmers  about  current  market information via sms;
- (b) if so, the details thereof;
- (c) whether numerous farmers are using the service; and
- (d) if so, the details thereof, State-wise?

## ANSWER

MINISTER OF STATE IN THE MINISTRY OF AGRICULTURE AND FARMERS WELFARE

कृ ष एवं कसान कयाण मंालय म राय मंी (SHRI PARSHOTTAM RUPALA)

- (a): Yes Madam.

(b): The  Government  has  devised  certain  mechanism  to  inform  farmers  about  market information  via  SMS  from  the  AGMARKNET  Portal.  Daily  price  information  is  collected  from Agricultural Produce Markets (APMCs) on the Agmarknet portal on real-time basis. Efforts are made to disseminate desired information on commodities and mandies to farmers through SMS in their local languages.

Farmers  registering  on  the  AGMARKNET  portal  and  m-kisan  portal  are  provided  with SMS through m-kisan portal.

Besides this, efforts are made to provide market information via SMS by other public and private agencies who have sought live data access through Advanced Programming Interface (API)  route  from  AGMARKNET  portal.  Iffco  Kisan  Sanchar  Ltd  (IKSL)  is  providing  market information  to  farmers  through  voice  SMS.  Media  Lab  Asia,  is  providing  Market  Information through  SMS  and  interactive  way  in  three  states  viz.  Andhra  Pradesh,  Telangana  and Meghalaya in their local languages. Karnataka State Marketing Board is also providing market information to farmers from their Krishi Maratha Vahini in local languages.

- (c): Yes Madam.
- (d): So far more than 1194 crore messages have been sent to the stakeholders/registered farmers  through  m-Kisan  Portal.  The  details  of  users  registered  under  AGMARKNET,  Media Lab Asia, KSAMB & NIC (Karnataka), IFFICO Kisan Sanchar Ltd. is at Annexure.

## The details of users registered under AGMARKNET, Medialab Asia, KSAMB & NIC (Karnataka), IFFICO Kisan Sanchar Ltd. For market information via SMS

| Sl. No   | State/Agency      | AGMARKNET (No of Registered   | Medialab Asia (No of Registered   | *KSAMB & NIC (Karnata ka) (No of Register ed   | IFFICO KISAN SANCHAR LTD(IKSL)   | IFFICO KISAN SANCHAR LTD(IKSL)   |
|----------|-------------------|-------------------------------|-----------------------------------|------------------------------------------------|----------------------------------|----------------------------------|
|          |                   | users)                        | Users)                            | Users)                                         | No of Users                      | (No of voice SMS)                |
| 1        | Andhra Pradesh    | 1346                          | 10,577                            | -                                              | 69,501                           | 38,07,125                        |
| 2        | Assam             | 6                             | -                                 | -                                              |                                  |                                  |
| 3        | Bihar             | 71                            | -                                 | -                                              | 3,04,353                         | 1,22,42,826                      |
| 4        | Chattisgarh       | 219                           | -                                 | -                                              | 7,093                            | 3,89,978                         |
| 5        | Gujarat           | 580                           | -                                 | -                                              | 47,374                           | 41,84,885                        |
| 6        | Haryana           | 297                           | -                                 | -                                              | 13,578                           | 5,51,923                         |
| 7        | Himachal          | 27                            | -                                 | -                                              | 9,572                            | 1,93,689                         |
| 8        | Jammu Kashmir     | 14                            | -                                 | -                                              | -                                | -                                |
| 9        | Jharkhand         | 10                            | -                                 | -                                              | 152                              | 25,36,768                        |
| 10       | Karnataka         | 756                           | -                                 | 2,48,353                                       | 1,03,679                         | 75,16,083                        |
| 11       | Kerala            | 85                            | -                                 | -                                              |                                  | 1,25,771                         |
| 12       | Madhya            | 431                           | -                                 | -                                              | 42,258                           | 22,13,857                        |
| 13       | Maharashtra       | 2676                          | -                                 | -                                              | 34,493                           | 54,35,662                        |
|          | Meghalaya         | -                             | 9,956                             | -                                              |                                  |                                  |
| 14       | Nagaland          | 1                             | -                                 | -                                              |                                  |                                  |
| 15       | Odisha            | 85                            | -                                 | -                                              | 3,27,250                         | 87,90,353                        |
| 16       | Punjab            | 1214                          | -                                 | -                                              | 24,042                           | 10,44,800                        |
| 17       | Rajasthan         | 279                           | -                                 | -                                              | 81,619                           | 69,26,051                        |
| 18       | Tamil Nadu        | 1123                          | -                                 | -                                              | 22,026                           | 10,78,885                        |
| 19       | Telangana         | 202                           | 10,052                            | -                                              |                                  |                                  |
| 20       | Tripura           | 2                             | -                                 | -                                              |                                  |                                  |
| 21       | Uttar Pradesh     | 679                           | -                                 | -                                              | 5,16,913                         | 2,57,05,441                      |
| 22       | Uttarakhand       | 15                            | -                                 | -                                              | 343                              | 53,878                           |
| 23       | West Bengal       | 83                            | -                                 | -                                              | 1,01,354                         | 46,63,642                        |
| 24       | Andaman & Nicobar | 1                             | -                                 | -                                              | -                                | -                                |
| 25       | Chandigarh        | 5                             | -                                 | -                                              | -                                | -                                |
| 26       | NCT of Delhi      | 20                            | -                                 | -                                              | -                                | -                                |
| 27       | Pondicherry       | 11                            | -                                 | -                                              | -                                | -                                |
|          | Total             |                               |                                   |                                                |                                  | 8,74,61,617                      |

## Note:

1. Under AGMARKNET system, SMS are provided to registered users for 3 mandies and 3 crops of their choice through m-Kisan portal.
2. Media Lab Asia is providing the market information through text SMS  as well as interactive way
3. KSAMB and NIC system of Karnataka in SMS in local language.
4. 4.IKSL  voice messages
* KSAMB and NIC are jointly implementing the scheme.

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