Lok Sabha Question No. 1092 (UNSTARRED), answered on 2016-07-22
Subject: Government Advertisements to Print Media
Ministry: INFORMATION AND BROADCASTING
Asked by: SANGANNA AMARAPPA KARADI, KRUPAL BALAJI TUMANE

## GOVERNMENT  OF INDIA MIilISTRY OF INFORMATON AND BROADCASTING

## LOK SABHA

## UNSTARRED  QUESTTON NO. 1092 TO BE ANSWERTD  ON 22.7.2016

## GOVERNMENT  ADVERTISEMENTS  TO PRINT MTDIA

## 1092. SHRI SANGANNA AMARAPPA:

## SHRI KRUPAT BALAJI TUMANE:

will the Minister of INFoRMATION AND BRoADCASTING be pleased to state:

- (a) the salient features  of the present  policy and criteria to provide Government advertisements  to print media including  norms laid down for selecting  magazines  for the purpose;
- (b) the number of such magazines  publishing  Government advertisements during the last three years and the current y.ar, StateTuT\_wise;
- (c) the details of amount paid for advertisements to the said magazines by the Directorate  of Advertising and visual  publicity  (DAVp) during trre Jaia period;
- (d) whether  the Government has received complaints that small and medium newspapers  are given  advertisements  of lower value and if so, the details thereof and the reasons  therefor; and
- (el the steps taken/being  taken by the Government  to provide Government advertisements  to print media withoul  anv discrimination?

## ANSWER

## MINISTER OF STATE IN  THE MINISTRY OF INFORMATION  & BROADCASTING  {COL RAJYAVARDHAN  RATHORE (Retd.)}

- (a) Government of India has formulated  'The  print  Media Advertisement  policy of Government of India -2o16'which  has been impremented  *.r.t. oz  1oo1zoto. The new policy  is available on Directorate  of Advertising  and visual eubtcity (DAVP)'s website, u ww. d ar.p. nic. in.

The salient features of the policy  and the criteria to provide Government advertisements to print media inciuding  the norms for sereciion  oi -"g""r.""  ro. empanelment with DAVp are as under:\_

- (i) circulation  verification  by RNI/Audit Bureau  of circulation (ABC) for newspapers publishing  above  45,o00 copies per day has been made comoulsorv.

- (ii)  A Marking System has been devised based on objective  criterion to incentivize newspapers which get their circulation  verihed  by RNI/ABC  to bring about better transparency and accountability  in  the release of advertisements. The advertisements  to medium and big category newspapers w l be released  when they get more than 45.marks  out of 100 marks specified  in the clause- lg(iv) of the Policy.
- (iii) Provisions has been made for DAVP to make efforts to release more advertisements to periodicals especially social messages and advertisements which are not date specific.
- (iv) Provisions  to incentivize  those big newspapers  which are willing to publish the advertisements of educational  institutions  at DAVp rates by giving  adiitionat business of 50% in volume term as compared to those whictr are not willing to accept, has been added.
- (v) The budget for release of advertisement all over the country be divided among states based on the total circulation of newspapers  in  each States/ language.
- (b) The lists showing number of such magazines (state wise/UT wise) which were issued advertisements during last three years and the current year are placed  at Annexure.
- (c)  The details of the amount paid for advertisements  to the said magazines  by DAVP during the said period is available on DAVp,s website, i.e. www.dlvp.nic.in under the head 'Newspapers'and sub-head  ,LSUSe-No.  1092'.
- (d) and (e) This Ministry has received several complaints from newspapers/iournals  regarding  inadequate  number  of advertisements. DAVp ensures  that a reasonable distribution is maintained between various categories of newspapers taking into account circulation, lalguageT  coverage area etc, as per  the Print Media policy. The distribution of advertisements  a-lio depends on the availability  of budget  and target audience of the client ministries. Mo."orr"., DAVP makes every effort to release  advertisements to periodicals  especially  social messages  and advertisements  which are not date soecific.

## ANNEXUR"E

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## THE NUMBER OF PERIODICAI,S TO WHOM DAVP RELEASED ADVERTISEMENTS DURING THE 2013-14

| Sl. No.   | STATE                  | NO. OF PERIODICALS   |
|-----------|------------------------|----------------------|
| 1         | ANDHRA PRADESH         | 6                    |
| 2         | ASSAM                  | 18                   |
|           | BIHAR                  | It                   |
| 4         | CHANDIGARH             | 4                    |
| q         | CHHATTISGARH           | L4                   |
| 6         | DADRA AND NAGAR HAVELI |                      |
| 7         | DELHI                  | s62                  |
| 8         | GUJARAT                | 105                  |
| 9         | HARYANA                | 26                   |
| 10        | HIMACHAL PRADESH       | t4                   |
| 1l        | JAMMU AND KASHMIR      | 10                   |
| t2        | JHARKHAND              | 9                    |
| 13        | KARNATAKA              | 8                    |
| t4        | KERALA                 | l9                   |
| 15        | MADHYA PRADESH         | 165                  |
| I6        | MAHARASHTRA            | 4.7                  |
| t7        | MEGHALAYA              | 1                    |
| 18        | NAGALAND               | I                    |
| 19        | ORISSA                 | 66                   |
| 20        | PUNJAB                 | JI                   |
| 2l        | RAJASTHAN              | 321                  |
| 22        | SIKKIM                 | 1                    |
| ZJ        | TAMIL NADU             | 2                    |
| 24        | TELANGANA              | 21                   |
| zc        | TRIPURA                | 4                    |
| 26        | UTTAR PRADESH          | tt25                 |
| 27        | UTTARAKHAND            | 437                  |
| 28        | WEST BENGAL            | 29                   |
|           | TOTAL:-                | 3060                 |

## THE NUMBER OF PERIODICALS  TO WIIOM DAVP RILEASED N)VERTISEMENTS DURING THE 2014-15

| sl. No.   | STATE                  | NO. OF PERIODICALS   |
|-----------|------------------------|----------------------|
| t         | ANDHRA PRADESH         | 10                   |
| 2         | ASSAM                  | zo                   |
| a         | BIHAR                  | 16                   |
| 4         | CHANDIGARH             | 9                    |
|           | CHHATTISGARH           | 23                   |
| 6         | DADRA AND NAGAR HAVELI | 4                    |
| 7         | DELHI                  | 625                  |
| 8         | GUJARAT                | 125                  |
| 9         | HARYANA                | 30                   |
| 10        | HIMACHAL PRADESH       | 16                   |
| 11        | JAMMU AND KASHMIR      | 18                   |
| I2        | JHARKHAND              | t2                   |
| 13        | KARNATAKA              | 9                    |
| t4        | KERALA                 | 19                   |
|           | MADHYA PRADESH         | 195                  |
| 16        | MAHARASHTRA            | 72                   |
| t7        | MANIPUR                | I                    |
| l8        | MEGHALAYA              | I                    |
| 19        | NAGALAND               |                      |
| 20        | ORISSA                 | 79                   |
| 2l        | PUNJAB                 |                      |
| 22        | RAJASTHAN              | 369                  |
| 23        | SIKKIM                 | 3                    |
| 24        | TAMIL NADU             | 2                    |
| 25        | TELANGANA              | 27                   |
| 26        | TRIPURA                | 5                    |
| 27        | UTTAR PRADESH          | r223                 |
| 28        | UT.TARAKHAND           | 609                  |
| 29        | WEST BENGAL            | JY                   |
|           | TOTAL:-                | 3597                 |

## THE NUMBER OF PERIODICAISI TO WHOM DAVP RELEASED ADVERTISEMENTS DURING THE 2015-16

| sl. No.   | STATE                  | NO. OF PERIODICALS   |
|-----------|------------------------|----------------------|
| I         | ANDHRA PRADESH         | t2                   |
| 2         | ASSAM                  | 27                   |
| J         | BIHAR                  | 18                   |
| 4         | CHANDIGARH             | l0                   |
|           | CHHATTISGARH           | 27                   |
| 6         | DADRA AND NAGAR HAVELI | 7                    |
| 7         | DELHI                  | 674                  |
| 6         | GUJARAT                | 14l                  |
| 9         | HARYANA                | 34                   |
| l0        | HIMACHAL PRADESH       | 19                   |
| 11        | JAMMU AND KASHMIR      | 2r                   |
| I2        | JHARKHAND              | I4                   |
| 13        | KARNATAKA              | 1l                   |
|           | KERALA                 | 20                   |
| l5        | MADHYA PRADESH         | 223                  |
| 16        | MAHARASHTRA            | 81                   |
| L7        | MANIPUR                | 1                    |
| 18        | MEGHALAYA              | I                    |
| 19        | NAGALAND               | 1                    |
| 20        | ORISSA                 | 9I                   |
| 2l        | PUNJAB                 | 32                   |
| 22        | RAJASTHAN              | 389                  |
| 23        | SIKKIM                 | 3                    |
| 24        | TAMIL NADU             | 2                    |
| 25        | TELANGANA              | 39                   |
| 26        | TRIPURA                |                      |
| 27        | UTTAR PRADESH          | 1308                 |
| 28        | UT"TARAKHAND           | 736                  |
| 29        | WEST BENGAL            | 4l                   |
|           | TOTAL:-                | s992                 |

## THE NUMBER OF PERIODICALS  TO WIIOM DAVP RELEASED ADVERTISEMENTS DURING THE 2016-17 ITILL 18TH JULY. 2016I

| sl. No.   | STATE                  | NO. OF PERIODICALSI   |
|-----------|------------------------|-----------------------|
| 1         | ANDHRA PRADESH         |                       |
| 2         | ASSAM                  | 4                     |
|           | BIHAR                  |                       |
| 4         | CHANDIGARH             | 3                     |
| 5         | CHHAT'IISGARH          | I                     |
| 6         | DADRA AND NAGAR HAVELI | 2                     |
| 7         | DELHI                  | 81                    |
| 8         | GUJARAT                | t2                    |
| 9         | HARYANA                | 6                     |
| 10        | HIMACHAL PRADESH       | 1                     |
| 11        | JAMMU AND KASHMIR      | 2                     |
| I2        | JHARKHAND              | J                     |
| 13        | KARNATAKA              | 2                     |
| t4        | KERALA                 | 9                     |
| 15        | MADHYA PRADESH         | 9                     |
| 16        | MAHARASHTRA            | 8                     |
| l7        | ORISSA                 | 13                    |
| 18        | PUNJAB                 | 4                     |
| t9        | RAJASTHAN              | 22                    |
| 20        | TAMIL NADU             | 1                     |
| 2l        | TELANGANA              | J                     |
| 22        | TRIPURA                | 1                     |
| z5        | UT'TAR PRADESH         | 95                    |
| 24        | UTTARAKHAND            | 3l                    |
| 25        | WEST BENGAL            | 4                     |
|           |                        | 334                   |
|           | TOTAL:-                |                       |