Lok Sabha Question No. 54 (STARRED), answered on 2025-12-03
Subject: "Jaago Grahak Jaago" Campaign
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: Shri Rao Rajendra Singh

## Ministry of Consumer Affairs, Food and Public Distribution

## Government of India Department of Consumer Affairs

## LOK  SABHA

## STARRED QUESTION NO. *54

TO BE ANSWERED ON 03.12.2025

## "JAAGO GRAHAK JAAGO" CAMPAIGN

## *54. SHRI RAO RAJENDRA SINGH:

Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION be pleased to state:

- (a) the details of the initiatives undertaken by the Government through the "Jaago Grahak Jaago" campaign or other platforms to educate consumers on interpreting sugar-relatedinformation on packaged food labels during the last five years;
- (b) whether the Government has evaluated the reach and effectiveness of its current social media-based awareness efforts in comparison to the earlier multi-platform "Jaago Grahak Jaago" campaign which employed television, radio and print media extensively and if so, the details thereof;
- (c) whether  the  Government  acknowledges  that  engagement  on  official  digital  platforms,  remains relatively low despite increased digitalization and if so, the steps being taken by the Government to enhance  outreach  and  impact  across  diverse  consumer  segments  including  rural  and  semi-urban areas;
- (d) whether the Government proposes to revive or redesign large-scale multimedia consumer awareness campaigns to effectively communicate issues related to nutrition labelling and sugar consumption among the public; and
- (e) if so, the details thereof?

## ANSWER

THE MINISTER OF CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI PRALHAD JOSHI)

- (a) to (e)  :   A Statement is laid on the Table of the House.

*****

## STATEMENT  REFERRED  IN  REPLY  TO  PARTS  (a)  TO  (e)  OF  LOK  SABHA STARRED  QUESTION  NO.*54  FOR  03.12.2025  REGARDING  "JAAGO  GRAHAK JAAGO" CAMPAIGN.

------------------------------------------------------------------------------------------------------------

The FSS (Labelling and Display) Regulations, 2020 sub-regulation5(3)(a) provides the description/definition  of  sugar,  added  sugar,  fat,  dietary  fibre  and  nutrients.  Further  the  sub-regulation 5(3)(b)  prescribes  that  Nutritional  Information  per  100g  or  100ml  or  per  single  consumption  pack  of  the product and per serve percentage (%) contribution to Recommended Dietary Allowance shall be given on the label as an informed choice to the consumer including Carbohydrate (g) and Total Sugars (g), added sugars (g). It  also  specifies  that  the  class  title  Sugar  to  be  used  for  Sucrose  for  ingredients  in  the  list  of ingredients

In order to raise awareness among the consumers on interpreting food labels, FSSAI is carrying out an awareness campaign called "#HarLabelKuchKahtaHai" (Every Label Speaks). This initiative strategically utilizes digital platforms to reach a wide audience, breaking down the intricacies of food labels into easily understandable information.

Through engaging posts, infographics, and videos, the social media posts educate consumers on key elements like nutritional information (calories, fats, sugars, protein), ingredient lists, allergen warnings, and date markings.

Apart  from  social  media  platforms,  label  awareness  activities  are  also  carried  out  in  various Exhibitions, Fairs (Like Food Festival, Eat Right Mela, etc).

Besides,  creating  awareness  on  reading  label,  FSSAI  has  other  initiatives  as  well,  to  address  the adverse effects of consuming foods high in fat, salt, and sugar.  One such initiative is the campaign called 'Aaj  se  Thoda  Kam'  which  encourages  consumers  to  gradually  reduce  their  intake  of  fat,  salt,  and  sugar through dietary modifications.

FSSAI  has  developed  a  series  of  short  videos  in  English,  Hindi,  and  12  regional  languages, accompanied  by  flyers,  banners,  and  audio  clips  which  are  displayed  in  different  exhibitions,  like International  Trade  Fair,  AAHAR,  Eat  Right  Mela  etc.  and  on  different  social  media  platforms,  like Facebook, Instagram and Twitter.

FSSAI,  under  the  Eat  Right  India  movement  is  conducting  different  awareness  campaigns  and activities related to Food Safety and Hygiene.

In  a  strategic collaboration with the 'Jago Grahak Jago', FSSAI has engaged campaign to enhance consumer empowerment with respect to food safety. The core objective of this initiative was to promote awareness  content  related  to  food  labelling  and  packaged  food  standards,  translating  complex  regulatory requirements into public knowledge.

*****