Lok Sabha Question No. 853 (UNSTARRED), answered on 2015-07-24
Subject: Growth in Advertisement Industry
Ministry: INFORMATION AND BROADCASTING
Asked by: MAHENDRA NATH PANDEY

**GOVERNMENT OF INDIA**

**MINISTRY OF INFORMATON AND BROADCASTING**

**LOK SABHA**

**UNSTARRED QUESTION No. 853**

**(TO BE ANSWERED ON 24.07.2015)**

**GROWTH IN ADVERTISEMENT INDUSTRY**

**853. DR. MAHENDRA NATH PANDEY**

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

(a)	whether there has been high growth in the advertisement industry during the last three year;

(b)	if so, the details thereof along with the average growth rate;

(c)	the total business in this industry during the said period; and

(d)	the financial incentives provided by the Government to boost the advertisement industry?

**ANSWER**

**MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING {COL RAJYAVARDHAN RATHORE (Retd.)}**

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(a) to (c) As per the Report of Media and Entertainment Industry, 2015 by Federation of Indian Chambers of Commerce and Industry (FICCI)-KPMG, the growth rate in advertisement industry during the last three years (i.e. 2012, 2013 and 2014) and total business in this industry during the said period is placed at Annexure.

(d)	Government’s efforts to help the development of the advertisement industry is an ongoing process. The Government has granted 19% interim hike with respect to the government funded Print Media advertisements rate of Directorate of Advertising and Visual Publicity (DAVP), with effect from 15.10.2013.

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ANNEXURE

ANNEXURE AS REFERRED TO IN REPLY TO PARTS (a) TO (c) OF THE LOK SABHA UNSTARRED QUESTION NO. 853 TO BE ANSWERED ON 24.7.2015

**GROWTH OF ADVEDRTISEMENT INDUSTRY**

**OVERALL INDUSTRY SIZE (INR BILLION) FOR CALENDAR YEARS 2012, 2013 AND 2014:**

| **Media Industry**   | **2012**   | **2013**   | **2014**   | **Growth in 2014 over 2013**   |
|----------------------|------------|------------|------------|--------------------------------|
| TV                   | 370.1      | 417.2      | 474.9      | 13.8%                          |
| Print                | 224.1      | 243.1      | 263.4      | 8.3%                           |
| Films                | 112.4      | 125.3      | 126.4      | 0.9%                           |
| Radio                | 12.7       | 14.6       | 17.2       | 17.8%                          |
| Music                | 10.6       | 9.6        | 9.8        | 2.08%                          |
| OOH                  | 18.2       | 19.3       | 22.0       | 13.98%                         |
| Animation  And VFX   | 35.3       | 39.7       | 44.9       | 13.09%                         |
| Gaming               | 15.3       | 19.2       | 23.5       | 22.39%                         |
| Digital  Advertising | 21.7       | 30.1       | 43.5       | 44.51%                         |
| **Total**            | **821**    | **918**    | **1,026**  | **11.76%**                     |

**ADVERTISING REVENUE (INR Billion)**

| **Type of Media**       | **2012**   | **2013**   | **2014**   |
|-------------------------|------------|------------|------------|
| **TV**                  | 124.8      | 135.9      | 154.9      |
| **Print**               | 149.6      | 162.6      | 176.4      |
| **Radio**               | 12.7       | 14.6       | 17.2       |
| **Out Of Home**         | 18.2       | 19.3       | 22.0       |
| **Digital Advertising** | 21.7       | 30.1       | 43.5       |
| **Total**               | **327**    | **362.5**  | **414.0**  |

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