Lok Sabha Question No. 1925 (UNSTARRED), answered on 2025-12-11
Subject: Public Awareness Campaigns for Traditional Artisans
Ministry: MICRO, SMALL AND MEDIUM ENTERPRISES
Asked by: Shri Ganesh Singh, Shri Dilip Saikia, Shri Lumbaram Choudhary, Shri Mahesh Kashyap, Dr. Rajesh Mishra, Smt. Himadri Singh, Shri Radheshyam Rathiya, Shri Vijay Kumar Dubey, Shri Vijay Baghel

## GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION NO. 1925 TO BE ANSWERED ON 11.12.2025

## PUBLIC AWARENESS CAMPAIGNS FOR TRADITIONAL ARTISANS

1925.

SHRI GANESH SINGH:

SHRI LUMBARAM CHOUDHARY:

SHRI VIJAY BAGHEL:

SHRI DILIP SAIKIA:

SHRI RADHESHYAM RATHIYA:

SMT. HIMADRI SINGH:

DR. RAJESH MISHRA:

SHRI VIJAY KUMAR DUBEY:

SHRI MAHESH KASHYAP:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) whether  the  Government  has  launched  public  awareness  campaigns  (jan  jagrukta  abhiyan)  to create awareness among traditional artisans about the Pradhan Mantri Vishwakarma Yojana;

(b) if so, the details thereof and the extent of coverage of such campaigns in rural and urban areas;

(c) if  not,  whether  the  Government  proposes  to  launch  a  nationwide  outreach  campaign  in collaboration with the State Governments and local bodies;

- (d) the probability of execution of the said campaign in Bastar division of Chhattisgarh; and

(e) the implementation status of the said campaigns along with details of beneficiaries there under in Sidhi Lok Sabha Constituency?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SUSHRI SHOBHA KARANDLAJE)

(a) to (c) : Ministry  of  MSME  has  undertaken  several  initiatives  to  create  awareness  and  ensure effective  outreach  for  traditional  artisans  about  the  PM  Vishwakarma  scheme.  Awareness  has  been widely disseminated through social media, radio jingles, newspaper advertisements and outdoor publicity through  hoardings,  digital  displays,  audio  announcements  at  railway  stations  and  bus  stops,  etc.  To ensure  linguistic  accessibility,  the  PM  Vishwakarma  guidelines  have  been  translated  into  10  regional languages-Assamese,  Gujarati,  Kannada,  Konkani,  Marathi,  Malayalam,  Odia,  Punjabi,  Telugu,  and Urdu-in addition to Hindi and English. A Braille version of the guidelines has also been prepared and delivered  directly  to  visually  impaired  beneficiaries  registered  under  the  scheme.  Since  its  launch  in September 2023, Ministry of MSME has organised more than 850 awareness programmes and camps, 65 workshops, 50 trade fairs, 34 state level exhibitions and 52 flash mobs in rural and urban areas, across the country.

For the current financial year, the Ministry of MSME has allocated 716 district-level awareness programmes, which are being implemented across the various districts through the field offices, MSME Development and Facilitation Offices in close coordination with State Governments, UT Administrations and local bodies.

(d): Under  the  PM  Vishwakarma  Scheme,  5  awareness  programmes  and  workshops  on  PM Vishwakarma have been conducted in the  Bastar Division,  Chhattisgarh.  One  district  level  awareness programme under PM Vishwakarma in each of the 7 districts in Bastar Division has been sanctioned for this financial year and will be completed by March 2026.

(e): A Seminar-cum-Awareness Programme was conducted at Sidhi which witnessed the participation of  178 attendees. Under the PM Vishwakarma scheme, a total of 4,175 artisans from Sidhi have been successfully registered.

****