Lok Sabha Question No. 481 (UNSTARRED), answered on 2015-12-02
Subject: Revenue through Advertisements
Ministry: RAILWAYS
Asked by: SUNIL KUMAR MONDAL

## GOVERNMENT OF INDIA MINISTRY OF RAILWAYS

## LOK SABHA UNSTARRED QUESTION NO.481 TO BE ANSWERED ON 02.12.2015

## REVENUE THROUGH ADVERTISEMENTS

481.  SHRI SUNIL KUMAR MONDAL:

Will the Minister of RAILWAYS be pleased to state:

- (a) whether the Railways propose to earn revenue through advertisements over its various properties;
- (b) if so, the details thereof and the revenue earned by the Railways through  advertisements  during  the  last  three  years  and  the current year; and
- (c) the  steps  taken  by  the  Railways  to  increase  income  through advertisements?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF RAILWAYS

(SHRI MANOJ SINHA)

- (a) to (c): A Statement is laid on the Table of the House.

***

STATEMENT  REFERRED  TO  IN  REPLY  TO  PARTS  (a)  TO  (c)  OF UNSTARRED QUESTION NO. 481 BY SHRI SUNIL KUMAR MONDAL TO BE  ANSWERED  IN  LOK  SABHA  ON  02.12.2015  REGARDING  REVENUE THROUGH ADVERTISEMENTS.

(a): Yes, Madam.

(b):  Comprehensive  guidelines  exist  for  generating  revenue  through commercial advertisements by utilizing various assets of Railways like station  premises,  trains,  approaches  to  the  major  stations,  Road  over Bridges (ROBs), Road under Bridges (RUBs) etc. Railway-wise details of revenue earned through advertisements during the last three years and the current year are as under:

( ` . in Crores)

| Railway            |   2012-13 |   2013-14 |   2014-15 |   2015-16 Upto Aug' 2014 |
|--------------------|-----------|-----------|-----------|--------------------------|
| Central            |     34.63 |     45.04 |     38.06 |                    15.68 |
| Eastern            |      5.2  |      6.38 |      6.62 |                     0.61 |
| East Central       |      2.86 |      1.82 |      3.01 |                     0.41 |
| East Coast         |      4.63 |      5.76 |      3.51 |                     1.38 |
| Northern           |     52.8  |     13.06 |     23.84 |                     9.88 |
| North Central      |      3.21 |      3.11 |      3.62 |                     1.45 |
| North Eastern      |      3.2  |      3.33 |      3.56 |                     0.82 |
| Northeast Frontier |      1.28 |      1.47 |      1.21 |                     0.46 |
| North Western      |      4.09 |      7.03 |      6.14 |                     0.79 |
| Southern           |     32.77 |     33.69 |     37.41 |                    18.3  |
| South Central      |     10.12 |      9.72 |     11.78 |                     4.62 |
| South Eastern      |      1.87 |      3.1  |      2.83 |                     1.08 |
| South East Central |      1.68 |      1.95 |      2.49 |                     1.2  |
| South Western      |     11.86 |     18.92 |     15.2  |                     5.81 |
| Western            |     40.86 |     55.74 |     58.14 |                    24.92 |
| West Central       |      3.77 |      5.14 |      5.98 |                     3.03 |
| Metro              |     12.08 |     12.89 |     19.02 |                     4    |
| Total              |    226.91 |    228.15 |    242.42 |                    94.44 |

(c):  To  assess  the  earning  potential/value  of  select  media  assets  of Indian Railway, Rail India Technical and Economic Services (RITES) has been  directed  to  facilitate  selection  of  a  Professional  Media  Market Evaluation  Agency  (PMMEA),  which  would  identify  and  assess  the potential for additional revenue generation through advertisements.

***