Lok Sabha Question No. 673 (UNSTARRED), answered on 2026-02-03
Subject: One District One Product
Ministry: COMMERCE AND INDUSTRY
Asked by: Shri Harish Chandra Meena

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY

## DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 673.

TO BE ANSWERED ON TUESDAY, THE 03 RD  FEBRUARY, 2026.

## ONE DISTRICT ONE PRODUCT

## 673.   SHRI HARISH CHANDRA MEENA:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) the details of products selected under the "One District One Product" (ODOP) scheme for Tonk and Sawai Madhopur districts of Rajasthan;
- (b) the details of financial assistance, training and marketing support provided to small  and  micro-entrepreneurs  associated  with  the  said  products  since  the inception of the scheme, district-wise;
- (c) whether the production units have been established under ODOP in the said Lok Sabha constituency, if so, the number of established units so far along with the number of products linked to GI tags, e-commerce or exports and the details of direct and indirect employment generated therefrom;
- (d) the reasons for not getting the expected market and prices to handloom, stone craft, embroidery and agri-based products of Tonk and Sawai Madhopur; and
- (e) the steps taken by the Government to link the above products to clusters, export promotion and special packages?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री णिणिन प्रसाद ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI JITIN PRASADA)

- (a) to (e): The One District One Product (ODOP) is an initiative by the Department for Promotion  of  Industry  and  Internal  Trade  (DPIIT)  without  any  financial component.  The  initiative  aims  to  select,  brand,  and  promote  at  least  one product from each district of the country for enabling holistic growth across all regions. The products selected under the ODOP initiative for Tonk and Sawai Madhopur districts of Rajasthan are 'Slate Stone Products (Tiles)' and 'Marble Products' respectively.

Several steps have been undertaken to promote and enhance the visibility of ODOP products including products identified from Rajasthan. These include, facilitating  participation  in  domestic  and  international  exhibitions,  capacity building  initiatives  in  collaboration  with  various  agencies;  e-commerce  on- boarding drives for Government e-Marketplace (GeM)- ODOP Bazaar which showcases and stocks India's best ODOP products. For promoting ODOP at international  level,  engagement  with  Indian  Missions  abroad,  virtual  buyer sellers meets and participation in international exhibitions have been undertaken. Also, various ODOP Products have been included as part of gifting during G-20 meetings in India to popularize these products internationally.

Further, the Government of Rajasthan has announced a dedicated One District One Product (ODOP) Policy in December 2024, operative till 31 st  March 2029. The policy supports margin money assistance for the creation of new ODOP enterprises; scheme for technology/software acquisition; marketing assistance; e-commerce promotion; and assistance for quality certification and standards. Further, ODOP has also been identified as one of the 'Panch Gaurav' (Five Pride  Elements),  the  key  focus  area  in  each  district.  A  dedicated  online registration platform has also been launched by Govt. of Rajasthan to provide ODOP Enterprises  with  a  unique  ODOP  ID,  enabling  easier  application  for various state programs.

The details of financial assistance, training and marketing support provided to small and micro entrepreneurs by the Government of Rajasthan associated with the said products of Tonk and Sawai Madhpur districts are at Annexure-I.

To  strengthen  linkages  between  products  and  clusters,  enhance  export promotion,  and  provide  targeted  support  through  special  packages,  the Government  of  Rajasthan  has  formulated  the  Rajasthan  One  District  One Product  (ODOP)  Policy,  2024  and  the  Rajasthan  Export  Promotion  Policy, 2024.

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ANNEXURE-I ANNEXURE REFERRED IN REPLY TO PARTS (a) to (e) OF THE LOK SABHA UNSTARRED QUESTION NO. 673 FOR ANSWER ON 03.02.2026 REGARDING 'ONE DISTRICT ONE PRODUCT'

| Tonk district                                                                                                                                                                                                                                                                                                                                    | Sawai Madhopur                                                                                                                                                                                                                                                                                   |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| - 3 ODOP Units has been benefited with amount of Rs. 33,30,000/- under the scheme of Margin Money assistance under Rajasthan ODOP Policy 2024. - 3 ODOP Units have been benefited under the scheme of website development assistance under Rajasthan ODOP Policy. - One district level workshop organized wherein 80 entrepreneurs participated. | - Under the ODOP (One District One Product) policy, a district-level workshop was organized on 26.05.2025 in which 105 participants took part. - A training for One District One Product programme was organized from 8 th January 2026 to 12 th January 2026 in which 15 artisans were trained. |

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