Lok Sabha Question No. 1320 (UNSTARRED), answered on 2015-12-07
Subject: Promotion and Marketing of Tribal Commodities
Ministry: TRIBAL AFFAIRS
Asked by: RABINDRA KUMAR JENA

## GOVERNMENT OF INDIA (MINISTRY OF TRIBAL AFFAIRS)

## LOK SABHA

## UNSTARRED QUESTION NO. 1320

TO BE ANSWERED ON 07.12.2015

## PROMOTION AND MARKETING OF TRIBAL COMMODITIES

## 1320.    SHRI RABINDRA KUMAR JENA:

Will the Minister of TRIBAL AFFAIRS be pleased to state:-

- (a) whether  the  Government  takes  measures  to  promote  and  market  commodities  Landicrafts produced by Scheduled Tribes in the country; and
- (b) if so, the details thereof, State/UT-wise including the schemes and the  measures introduced for the aforesaid cause and achievements thereof during the last three years and current year?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF TRIBAL AFFAIRS (SHRI MANSUKHBHAI DHANJIBHAI VASAVA)

(a):  Yes,  Madam.    The  Ministry  of  Tribal  Affairs  through  the  Tribal  Cooperative  Marketing Development Federation of India Limited (TRIFED)  a national-level apex organization formed     in 1987 is engaged in 'Promotion and Marketing' of Tribal Commodities and Handicrafts produced by Scheduled Tribes in the country.   The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives  of  tribals  depends  extensively.  The  approach  of  marketing  development  of  tribal  product envisages  TRIFED's  role  as  a  facilitator  and  service  provider.    The  approach  involves    capacity building  of  the  tribal  people  through  sensitization,  formation  of  Self  Help  Groups(SHGs)  and imparting to training to them for undertaking a particular activity, exploring marketing possibilities in nation and as well as international markets and creating a brand.

(b): This  Ministry  implements  a  Centrally  Sector  Scheme  namely  'Institutional  Support  for Development and Marketing of Tribal   Products/Produce'. The objective of the Scheme is to create institutions for the Scheduled Tribes to support marketing and development of activities they depend on for their livelihood.  These are sought to be achieved by specific measures like (i) market intervention (ii)  training  and  skill  up-gradation  of  tribal  Artisans,  Craftsmen,  MFP  gatherers  etc.  (iii)  R&D/IPR activity and (iv) Supply chain infrastructure development.

The Support under the scheme is made available to TRIFED, State Tribal Development Cooperative  Corporation  (STDCC),  State  Forest  Development  Corporations(SDCs)  etc.    Under  the scheme TRIFED has developed a system of sourcing products  made  by  empanelled  tribal  suppliers which comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/NGOs working with tribals.  Besides, TRIFED also organises Tribal Artisan Mela (TAM), Aadishilp, Aadichitra, Octave, in order to increase the number of tribal suppliers and associate them with retail operation. The details of funds released under the scheme to various States and TRIFED is at Annexure-I.

TRIFED has got its e-commerce portal for online sale of tribal products which is attached to their website www.tribesindia.com for online sales of tribal products. The details of States/UTs-wise purchases/sales made by TRIFED during last 3 years and the current year are at Annexure-II.

## Annexure referred to part (b) of the LSUSQ No. 1320 for 07.12.2015 Regarding  'Promotion and Marketing of Tribal Commodities'.

Detail of funds released to the States and TRIFED under the Scheme during the last 3 years are as under:

(Rs.in lakhs)

|   Sl. No. | State             | 2012-13   | 2013-14   | 2014-15   |
|-----------|-------------------|-----------|-----------|-----------|
|         1 | Andhra Pradesh    | 264.00    | 120.00    | -         |
|         2 | Assam             | -         | -         | -         |
|         3 | Arunachal Pradesh | -         | -         | -         |
|         4 | Bihar             | -         | -         | -         |
|         5 | Chhattisgarh      | 189.00    | -         | 232.00    |
|         6 | Gujarat           | 160.00    | 177.00    | -         |
|         7 | Himachal Pradesh  | 7.00      | -         | -         |
|         8 | Karnataka         | -         | -         | -         |
|         9 | Kerala            | -         | 6.00      | 206.77    |
|        10 | Madhya Pradesh    | -         | -         | -         |
|        11 | Maharashtra       | 245.00    | 67.07     | -         |
|        12 | Manipur           | -         | -         | -         |
|        13 | Meghalaya         | -         | 106.00    | -         |
|        14 | Orissa            | 233.00    | 193.00    | 138.30    |
|        15 | Rajasthan         | -         | -         | 56.00     |
|        16 | Tripura           | 52.00     | 54.00     | 119.93    |
|        17 | West Bengal       | 126.00    | 231.93    | 356.00    |
|        18 | Mizoram           | 24.00     | 45.00     | -         |
|        19 | TRIFED            | 4724.00   | 3431.00   | 3082.00   |

## Annex referred to part (b) of the LSUSQ No. 1320 for 07.12.2015 regarding 'Promotion and Marketing of Tribal Commodities'.

The details of purchases made by TRIFED during last 3 years and the current year are given below:

(Rs in Lakhs)

| SL. NO.   | OFFICE            | 2012-13   | 2013-14   | 2014-15   |   2015-16 (as on 30.9.2015) |
|-----------|-------------------|-----------|-----------|-----------|-----------------------------|
| 1         | Gujarat           | 47.35     | 48.63     | 23.32     |                       12.82 |
| 2         | Madhya Pradesh    | 181.69    | 178.54    | 79.83     |                       31.61 |
| 3         | Orissa            | 57.92     | 89.88     | 45.14     |                       49.29 |
| 4         | Karnataka         | 14.87     | 6.17      | 7.82      |                        2.3  |
| 5         | Uttrakhand        | 226.60    | 248.54    | 218.21    |                       76.06 |
| 6         | North East States | 65.80     | 89.74     | 55.27     |                       42.5  |
| 7         | Andhra Pradesh    | 41.73     | 42.64     | 33.95     |                       29.24 |
| 8         | Rajasthan         | 45.65     | 39.64     | 61.6      |                       59.62 |
| 9         | Chattisgarh       | 102.43    | 153.67    | 103.93    |                       42.6  |
| 10        | Maharashtra       | 1.72      | 1.57      | 11.56     |                        2.73 |
| 11        | Delhi             | 128.15    | 121.65    | 231.77    |                       17.91 |
| 12        | Jharkhand         | 29.83     | 28.95     | 18.64     |                       10.35 |
| 13        | Chandigarh        | -         | -         | -         |                       52.31 |
|           | Total             | 943.74    | 1049.62   | 891.05    |                      427.34 |

The details of sales made by TRIFED during last 3 years and current year are given below:

(Rs in Lakhs)

| SL. NO.   | OFFICE            | 2012-13   | 2013-14   | 2014-15   |   2015-16 (as on 30.11.2015) |
|-----------|-------------------|-----------|-----------|-----------|------------------------------|
| 1         | Gujarat           | 12.24     | 17.75     | 11.30     |                         0.32 |
| 2         | Madhya Pradesh    | 215.98    | 202.60    | 201.42    |                        86.13 |
| 3         | Orissa            | 42.64     | 32.89     | 17.22     |                         6.05 |
| 4         | Karnataka         | 125.75    | 101.77    | 102.64    |                        54.09 |
| 5         | Uttrakhand        | 201.87    | 253.63    | 233.76    |                        76.18 |
| 6         | North East States | 55.63     | 106.59    | 105.81    |                        55.82 |
| 7         | Andhra Pradesh    | 50.20     | 65.37     | 52.40     |                        31.21 |
| 8         | Rajasthan         | 55.95     | 76.71     | 94.74     |                        32.9  |
| 9         | Chattisgarh       | 3.16      | 3.72      | 1.34      |                         0.56 |
| 10        | Maharashtra       | 65.92     | 69.25     | 62.52     |                        30.46 |
| 11        | Delhi             | 514.07    | 446.87    | 518.01    |                       202.73 |
| 12        | Jharkhand         | 25.80     | 35.77     | 38.08     |                        16.92 |
| 13        | Chandigarh        |           |           |           |                        72.66 |
|           | TOTAL             | 1369.21   | 1412.92   | 1439.24   |                       666.02 |

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