Lok Sabha Question No. 2297 (UNSTARRED), answered on 2016-05-06
Subject: Revenue Generation by Doordarshan Kendras
Ministry: INFORMATION AND BROADCASTING
Asked by: N.K. PREMACHANDRAN, DIPSINH SHANKARSINH RATHOD, VINOD CHAVDA

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION & BROADCASTING LOK SABHA UNSTARRED QUESTION NO. 2297 TO BE ANSWERED ON 06.05.2016

## REVENUE GENERATION BY DOORDARSHAN KENDRAS

## 2297.  SHRI  N.K. PREMACHANDRAN SHRI  D.S.RATHOD SHRI VINOD LAKHAMASHI CHAVDA

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) whether the Government proposes to all Doordarshan Kendras (DDKs) as selffinancing kendra by earning revenue;
- (b) if  so,  the  details  thereof  along  with  revenue earned by various DDKs during each of the last three years, DDK-wise;
- (c) whether  the  Government  proposes  to  introduce  new  programmes  including social family bouding serials on Doordarshan (DD) to increase viewership of DD, if so, the details thereof; and
- (d) the other steps being taken by the Government/Prasar Bharti to improve quality and content of DD programmes so as to enable it to compete with private TV channels?

## ANSWER

## THE MINISTER OF STATE  IN THE  MINISTRY  OF  INFORMATION  AND BROADCASTING [COL RAJYAVARDHAN RATHORE (Retd.)]

- (a) & (b) Prasar Bharati being a Public Broadcaster, has a  primary  mandate to organize and  conduct  public broadcasting with the intent to  inform, educate and entertain  the people  living  in far flung and remotest  part of the  country. Hence, at  times,  there  may  be  a  gap  between  operational  expenditure  and  revenue. However, it is the endeavour of Prasar Bharati to make all DDKs as profit making. Details of the revenue earned by DDKs are mentioned in the Annexure.
- (c) The new slot policy of DD aims at creating a platform for DD to partner with the best content developers to source programmes including those emphasizing on social and family ties for improved viewership and financial health.
- (d) It is a constant endeavour of Doordarshan to improve upon its programmes by reviewing the content and quality from time to time with the view to sustain the interest of the viewers. Doordarshan has been procuring content through various notified  schemes  such  as  Self  Finance  Commissioning  (SFC),  Sponsored Revenue Sharing Mode (RSM) for producers/simulcast, Advertisement Funded Programme  (AFP)  and  Acquisition  Category.  The  Revenue  Sharing  Scheme (Producers/Simulcast) also allows Doordarshan to collaborate with some private channels  for  sourcing  some  high  quality  software  in  the  simulcast  mode,  on favorable terms.
- ` Doordarshan has decided to  re-prioritise its policy on slot sales. The Prasar Bharati Board has decided to invite good programmes from production houses to be telecast initially on its national channel, under this Policy.

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## ANNEXURE

## ANNEXURE AS REFERRED TO IN REPLY PART (A) &(B) OF LS USQ NO. 2297 TO BE ANSWERED ON 06.05.2016

## Gross Revenue of DDK's for the year 2013-14, 2014-15 & 2015-16

(Rs in Crore)

| S. No.   | Name of Kendra             |   2013-14 |   2014-15 |   2015-16 |
|----------|----------------------------|-----------|-----------|-----------|
| 1        | DD1                        |    878.29 |    755.86 |    515.19 |
| 2        | Regional Kendra            |     12.98 |     29.51 |      5.67 |
| 3        | Delhi LPT                  |     18.88 |      5.98 |      2.04 |
| 4        | DD News                    |      7.19 |      3.8  |      4.94 |
| 5        | DD Bharti                  |      0.09 |      0.05 |      0    |
| 6        | DD Sports                  |     11.07 |      3.6  |      0.02 |
| 7        | DD Urdu                    |      0.11 |      0.18 |      0.08 |
| 8        | DD Kissan                  |      0    |      0    |      1.82 |
| 9        | Ahmedabad (DD Gujrat)      |      6.65 |      7.94 |      6.48 |
| 10       | Bangalore (DD Chandana)    |      5.11 |      4.5  |      7.48 |
| 11       | Bhopal (DD Madhya Pradesh) |      2.04 |      1.39 |      1.97 |
| 12       | Bhubaneswar (DD Odia)      |      5.86 |      4.61 |      3.63 |
| 13       | Chennai (DD Podhigai)      |      4.04 |      5.07 |      5.48 |
| 14       | Guwahati (DD North East)   |      1.89 |      1.19 |      4.49 |
| 15       | Hyderabad (DD Yadgiri)     |      2.99 |      1.62 |      5.2  |
| 16       | Jaipur (DD Rajasthan)      |      5.54 |      1.56 |      3.81 |
| 17       | Jalandhar (DD Punjabi)     |      4.96 |      5.84 |     10.65 |
| 18       | Kolkata (DD Bangla)        |     10.35 |      5.59 |      7.82 |
| 19       | Lucknow (DD Uttar Pradesh) |     11.64 |      7.39 |      6.51 |
| 20       | Mumbai (DD Sahyadri)       |     35.91 |     27.94 |     27.51 |
| 21       | Patna (DD Bihar)           |      1.76 |      3.63 |      3.35 |
| 22       | Srinagar (DD Kashir)       |      0.92 |      1.67 |      1.03 |
| 23       | Trivendrum (DD Malayalam)  |      7.95 |      8.16 |     10.42 |
| 24       | Vijaywada (DD Saptgiri)    |      0    |      0    |      0.72 |
|          | Total                      |   1036.22 |    887.08 |    636.31 |