Lok Sabha Question No. 3416 (UNSTARRED), answered on 2015-12-18
Subject: Government Advertisement
Ministry: INFORMATION AND BROADCASTING
Asked by: HARIOM SINGH RATHORE, KRISTAPPA NIMMALA, RAJESH VERMA

## GOVERNMENT  OF INDIA MINISTRY  OF INFORMATON AND BROADCASTING

## LOK SABHA

UNSTARRED  QUESTION NO. 3416 TO BE ANSWERED ON IE.I2,2Or5

## GOVERNMENT  ADVERTISEMENT

## 3416. SHRI HARIOM SINGH RATHORE: SHRI NIMMALA  KRISTAPPA: SHRI RAJESH VERMA:

## willthe  Minister of INFORMATION AND BROADCASTING  be pleased  to stare:

- (a) the details of criteria followed by the Directorate  of Advertising and Visual  publicity (DAVP) regarding  Government's\_advertisements,  publications  and -other publicity  material along with expenditure incurred thereon during each ofthe last three years and the cunent year;
- (b) the total number of licences issued/agencies empanelled  by the DAVp for the purpose  in the country.  state/uT-wise;
- (c) the volume  of advertisements,  publications and other pubticity  material  given by the Govemment and non-govemmental  agencies  during the above said period;
- (d) whether  any study or assessment has been made to ascertain usefulness or benefits derived from such advertisements,  if so, the details thereof; and
- (e) the measures  taken/being taken by the Government  to rationalize  expenditure incurred on these advertisements/publicity  materials?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF INFORMATION  & BROADCASTING {COL  RAJYAVARDHAN RATHORE  (Retd.)}

(a) The Directorate  of Advertising  and Visual Publicity  (DAVP)  releases advertisements  in accordance  with the Advertisement Policy keeping  in view the target audience,  client requirements,  budget available  etc. within the framework  of the Policies/Guidelines  of different media vehicles  of the Govemment. The details of the Policies/Guidelines  are available at DAVP's website www.davp.nic.in. The details of the media-wise expenditure for the last three years and the current  year i.e.2012-13,2013-14,2014-15  and 2015-16  (till2.12.2015)  is at Annexure-I.

(b) There are 8213 Newspapers,  676 Agencies  (including FM, CRS, TV, Digital Cinema, lnternet Websites & SMSes) and 303 Outdoor Publicity Agencies  which are empanelled with DAVP.

The state-wise details  of empanelment  are available  on DAVP's website,  www.davp.nic.in under the sub-head Lok Sabha Unstarred  Question  No. 3416 'Annexure-I' in the head 'Newspapers' and in the link http://www.davp.nic.in/writereaddata/PQ\_341  6Annexure I.pdf.

(c) The volume  of Govemment  advertisements  in terms  of release order  of the DAVp  during said period  i.e.2012-13,2013-14,2014-15 *aiori-ioiirri 6.12.2015)is  praced  at Annexure\_ ll;T\_,ilTitl,l**:Tisements in respect "id,"-""*e"riirentat agenciesis  not maintaineo  uy

(d) DAVp has empanered  7 Impact Assessment  Agencies for carrying  out impact  assessment of pubticity  campaign  of any  Miniri;.Jb;;;;r""",  i""ii"i...q""o.

(e) No, Madam.  DAVp releases advertisements  onry in accordance  with the requirement  of *fflf;,yJ:,""evDepartrnents keeping in view the6;ili;;;;;';rd;il;#;il'il,or"

## ANNEXURE-I

## AI{NEXU.BF AS REFERREDT-e.IN  REpLy  ro PART (a)  oF THE LoK SABHA untto**"o ou"rTlon no. rntu uo* *u"i- on rrrzf6ifr]F GOVERNMENT  ADVERTISEMENT

## THE DETAILS OF MEDIA WISE EXPENDITURE  FOR THE LAST TIIREE yEoRs.  r.E. 20r2-r3. 20r3\_t 4. 20r4\_r  s ANp rHE arrRRENi yEoRldiil $rLL2.t2.20ts\

| Financial Year         |   Print Media |   Audio-Visual | (Rs. In Crore) Outdoor Media   |
|------------------------|---------------|----------------|--------------------------------|
| 2012-13                |        404.38 |         198.3  | 51.43                          |
| 2013-t4                |        446.69 |         500.35 | 74.3s                          |
| 2014-ts                |        424.84 |         473.67 | 8t.27                          |
| 2015-r6 (tir2/r2t20rs) |        225.24 |         215.59 | 19.60                          |

## ANNEXTJRE.II

## ANNEXURE AS REFERRED TO IN REPLY To PART (c)  oF THE LoK SABHA UNSTARRED  OUESTION NO. 3416 FOR REPLY ON 13.122015 ON GOVERNMENT  ADVERTISEMENT

## THE VOLUME OF THE GOVERNMENT ADVERTISEMENTS IN TERMS OF RELEASE  ORDER OF DAVP DURING 2012-13.2013-14.2014.15  AND 2Or5= (TILL  15.12.2015)

| Year                     | No. of Release Order of Newspapers   | No, of Release Order of Audio-Visual   |   No. of Release Order of Outdoor Publicitv | No. of Release Order/Job of Printed Publicitv   |
|--------------------------|--------------------------------------|----------------------------------------|---------------------------------------------|-------------------------------------------------|
| 2012-13                  | 172r8                                | 354                                    |                                          34 | 184                                             |
| 2013-14                  | 17752                                | n37                                    |                                          87 | r92                                             |
| 2014-15                  | l7408                                | I165                                   |                                          76 | t79                                             |
| 2015-16 (ritl r5.n.2015) | l3668                                | 657                                    |                                          68 | n4                                              |