Lok Sabha Question No. 2086 (UNSTARRED), answered on 2025-12-12
Subject: Campaigns for Promotion of Yoga
Ministry: AYUSH
Asked by: Dr. Kadiyam Kavya

## GOVERNMENT OF INDIA MINISTRY OF AYUSH

## LOK SABHA UNSTARRED QUESTION NO. 2086 TO BE ANSWERED ON 12.12.2025

## CAMPAIGNS FOR PROMOTION OF YOGA

## 2086. DR. KADIYAM KAVYA:

Will the Minister of AYUSH be pleased to state:

(a)  the  details  of  national  and  regional  campaigns  launched by the  Government for promoting yoga,  including  events,  participation  numbers  and  budget  allocation  in  the  last  financial  year, with specific focus on community-level awareness drives;

(b) the measures taken by the Government to ensure availability and quality standardisation of herbal  medicines  across  the  country,  including  the  number  of  licensed  manufacturers,  supply chain monitoring mechanisms, along with steps taken to address shortages in the rural areas of the country; and

(c) the details of the outreach programs for extending AYUSH services to rural and underserved populations, including mobile AYUSH units deployed, villages covered along with collaboration with local self-help groups in this regard

## ANSWER

## THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYUSH (SHRI PRATAPRAO JADHAV)

(a) The International Day of Yoga (IDY) is celebrated all over the world, on the 21st of June of every year. The 11 th International Day of Yoga (IDY 2025) was celebrated globally on June 21,  2025,  with  the  theme  'Yoga  for  One  Earth,  One  Health'  underscoring  Yoga's  increasing global appeal and India's pivotal role in promoting holistic health and wellness. Prime Minister Shri  Narendra  Modi  led  the  main  event  of  IDY-2025  at  the  beachfront  of  Visakhapatnam, alongside  nearly  3.02  lakh  participants,  in  a  harmonious  Yoga  demonstration.  Across  India, 13.64  lakh  Yoga  Sangam  events  were  registered  on  Yoga  Portal,  showcasing  widespread grassroots engagement.

Similarly, during 2024-25 also, IDY 2024 was celebrated globally with the theme 'Yoga for Self and  Society',  emphasizing  Yoga's  role  in  fostering  individual  well-being  and  community solidarity.  Ministry  of  Ayush  organized  the  main  event  of  International  Day  of  Yoga  2024  in Srinagar, where 7000 enthusiasts performed Yoga on the banks of Dal Lake for promoting Yoga. Additionally, 45-minute Common Yoga Protocol (CYP) sessions were conducted in 20 districts of  Jammu  and  Kashmir,  engaging  over  20,000  participants.  Further,  the  following  precursor events  for  observance  of  IDY-2024  were  also  carried  out  by  the  Ministry  with  focus  on community-level awareness for promoting Yoga:

75 Days to IDY, 2024 on 7 th April 2024 at Wadia College Sports Ground, Pune with more than 5000 Yoga enthusiasts.

50 Days to IDY, 2024 Event on 2 nd May 2024, at Police Parade Ground, Surat with more than 7000 Yoga enthusiasts.

25 Days to IDY, 2024 Event on 27 th May 2024 at Magadh University, Bodh Gaya, Bihar with more than 7000 Yoga enthusiasts.

In  addition,  under  the  Central  Sector  Scheme  for  'Promotion  of  Information  Education  and Communication (IEC) in AYUSH', the Ministry organized One (01) National Level Arogya fair in  Dehradun,  Three  (03)  State  Level  Arogya  fairs  in  Mon  District  (Nagaland),  Raipur (Chhattisgarh), Nashik (Maharashtra) and One (01) Yoga Fest in New Delhi for promotion of AYUSH systems including Yoga with specific focus on community-level awareness drives at national and regional levels. Total budgetary provision for   IEC scheme for the Financial Year 2024-25, including that for IDY, 2024, was Rs.43.20 crores.

(b) Under  the  Ministry  of  Ayush,  Pharmacopoeia  Commission  for  Indian  Medicine  & Homoeopathy (PCIM&H), a subordinate organization, lays  down the formulary  specifications and pharmacopoeial standards for Ayurveda, Siddha, Unani and Homoeopathy (ASU&H) drugs which serves as official compendia for ascertaining the quality (identity, purity and strength) of the ASU&H drugs.

Ministry of Ayush is also implementing a Central Sector Scheme 'Ayush Oushadhi Gunavatta evam Uttpadan Samvardhan Yojana (AOGUSY)' with the following objectives:

i. To enhance India's manufacturing capabilities and exports of traditional medicines and health promotion products under the initiative of Atmanirbhar Bharat.

ii. To facilitate adequate infrastructural & technological upgradation and institutional activities in public  and  private  sector  for  standardization,  quality  manufacturing  and  analytical  testing  of Ayush drugs & materials.

iii. To strengthen regulatory frameworks at Central and State level for effective quality control, safety monitoring and surveillance of misleading advertisements of Ayush drugs.

iv. To encourage building up synergies, collaborations and convergent approaches for promoting standards and quality of Ayush drugs & materials.

Besides, 34 State  Drug  Testing Laboratories have  been  supported  by  the Ministry for strengthening  their  infrastructural  and functional  capacity. Further,  108  laboratories  are approved  or  licensed  under  the  provisions  of  the  Drugs  Rules,  1945  for  quality  testing  of Ayurvedic, Siddha and Unani drugs and raw materials.

(c)  Under  the  National  Ayush  Mission  (NAM)  scheme,  Ministry  of  Ayush,  through  the  State Governments/UTs,  has  undertaken  several  outreach  initiatives  to  extend  Ayush  healthcare services to rural, remote, tribal and underserved populations. The outreach framework primarily operates  through  eight  Ayush  Public  Health  Programmes  (APHPS),  Ayush  Mobile  Medical Units  (MMUs),  community-based  projects  such  as  Ayush  Gram,  and  school/community-level IEC/BCC activities. These initiatives aim to enhance access, awareness, early screening, timely management and promotion of Ayush-based lifestyle practices across diverse population groups.

Ayush Mobile Medical Units (MMU) provide doorstep healthcare services in unserved/tribal and remote habitations. Under NAM, MMUs are deployed to 150 unserved and underserved tribal villages, covering approximately 3 lakh population. Each MMU consists of one Ayush Medical Officer and one Multi-Purpose Worker, covering eight villages per month. It includes services like screening, follow-up, medicine distribution, referral linkage, yoga/nutrition-related IEC/BCC activities and other community-based health interventions.

The programmes approved under the National Ayush Mission   based on the State Annual Action Plan (SAAP) of the State Governments/ UT Administrations are implemented by the respective States/UTs as per the NAM guidelines.  Outreach activities under the Ayush Gram component of the Scheme involve active collaboration with local Self-Help Groups (SHGs) for:

-  Community mobilisation and awareness generation,
-  Promotion of Ayush-based lifestyle practices and home remedies,
-  Supporting medicinal plant-based household preparations,
-  Facilitating behaviour-change activities at village level.

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