Lok Sabha Question No. 1252 (UNSTARRED), answered on 2016-07-25
Subject: Promotion of Tribal Culture
Ministry: TRIBAL AFFAIRS
Asked by: MAHEISH GIRRI, MEENAKASHI LEKHI

## GOVERNMENT OF INDIA (MINISTRY OF TRIBAL AFFAIRS)

## LOK SABHA UNSTARRED QUESTION NO. 1252

To BE ANSWERED ON 25.07.2016

## PROMOTION OF TRIBAL CULTURE

## 1252.  SHRI MAHEISH GIRRI: SHRIMATI MEENAKASHI LEKHI:

Will the Minister of TRIBAL AFFAIRS be pleased to state:-

(a) whether the Government is aware of the share of traditional tribal art and craft in the domestic market as well as abroad, if so, the details thereof;

(b)  the  details  of  exhibitions/festivals  organised  by  the  Government  to  showcase  and  promote traditional tribal heritage and culture in the country as well as abroad during each of the last three years and the current year, State/UT-wise and country-wise;

(c)  the  other  steps  taken/being  taken  by  the  Government  to  preserve  and  promote  cultural heritage, tribal art, facts, literature etc. of tribals in the country;

(d)  whether  the  Government  intends  to  organise  tribal  cultural  festivals  in  other  parts  of  the country apart from Delhi; and

(e) if so, the details thereof and if not, the reasons therefor?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF TRIBAL AFFAIRS (SHRI JASWANTSINH SUMANBHAI BHABHOR)

(a) Traditional  art  and  crafthas  created  a  niche  in  the  domestic  market  as  well  as  abroad. Under Ministry of Tribal Affairs, Tribal Cooperative Marketing Development Federation of India Ltd.(TRIFED) is providing marketing support to tribal products through its network of showrooms known as TRIBES INDIA.

(b) TRIFED has been organizing and participating in exhibitions like Aadishilps, Aadichitra, Octava etc. for promoting and marketing of tribal products art and crafts within the country and abroad.

Besides this, during the year 2015, a National Festival namely VANAJ was organized from 13 th to  18 th February 2015 in New Delhi to showcase tribal art, craft, food, literature, medicines and also display and sale of tribal arts and craft.  More than 900 participants from various States participated in this event.

The  details  of  exhibition/festival  organized  by  the  Government  to  showcase  and promote traditional heritage and culture in the country as well as abroad during each of the last three years and current year, State/UT wise and country-wise is given at Annex-I.

(c) The Ministry extends financial assistance to Tribal Cooperative Marketing Development Federation of India Ltd.(TRIFED) for organizing Tribal Artisan Mela(TAM), Aadishilp and Aadichitra to showcase various tribal art forms at National Level. Besides this, the Ministry of Tribal Affairs extends financial assistance to Tribal Research Institutes(TRIs) set by the State Government/Union Territories under the Scheme of 'Grant-in-aid to TRI' with the air to  preserve  and  promote  Tribal  culture,  heritage,  arts  and  crafts  through  Research  and Documentation. Under the scheme, funds are provided to TRIs to organize 'Exchange visits' for  the  Tribal  to  visit  other  parts  of  the  State/Country  with  the  objective  of  getting  wider perspective of culture and traditions.  In addition, TRIs also organize 'Tribal Festivals' for the preservation, promotion and dissemination of tribal art and culture and traditional sports events.

(d)&(e) Details of tribal cultural festivals which TRIFED intends to organize in other part of countryapart from Delhi as also participate therein are at Annex-II.

****

Information  in  reply  to  part(b)  of  LokSabhaUnstarredQuestion  No.1252  for 25.07.2016 by Shri MaheishGirri and ShrimatiMeenakashiLekhiregarding 'Promotion of Tribal Culture'.

'Aadishilp' -  The details of Aadishilp exhibition organized are given below:

| Year No.                   |   No. of Aadishilporga nised | Places                                          |   No. of artisans participated |
|----------------------------|------------------------------|-------------------------------------------------|--------------------------------|
| 2013-14                    |                            2 | Delhi and Bhopal (Madhya Pradesh)               |                            100 |
| 2014-15                    |                            3 | Delhi, Lucknow (UP) and Bhopal (Madhya Pradesh) |                            134 |
| 2015-16                    |                            3 | Delhi, Lucknow (UP) and Bhopal (Madhya Pradesh) |                            131 |
| 2016-17 (as on 15.07.2016) |                            1 | Dharamshala (Himachal Pradesh)                  |                             07 |

' Aadichitra'The details of Aadichitra exhibition organized are given below:

| Year    |   No. of Aadichitra | Place                                                                                                                                                                                                                                                                                                              |
|---------|---------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 2013-14 |                  17 | Bangalore (Karnataka), Goa, Chennai (Tamil Nadu), Mumbai-2 nos (Maharashtra), Darjeeling (West Bengal), Dehradun (Uttarakhand), Indore (Madhya Pradesh), Hyderabad- 2 nos (Andhra Pradesh), Jaipur (Rajasthan), Delhi-2 nos, Pune (Maharashtra), Vadodra (Gujarat), Ahmedabad (Gujarat) and Kolkota (West Bengal). |
| 2014-15 |                  14 | Delhi (2), Bangalore (Karnataka), Darjeeling (West Bengal), Nagpur (Maharashtra), Ahmedabad (Gujarat) , Bhubaneswar (Odisha), Surat (Gujarat), Pune (Maharashtra), Chennai (Tamil Nadu), Hyderabad (Andhra Pradesh), Chandigarh, Coimbatore(Tamilnadu) and Mumbai (Maharashtra).                                   |
| 2015-16 |                   9 | Bangalore (Karnataka), Hyderabad (Telangana), Darjeeling (West Bengal), Delhi, Chennai (Tamil Nadu), Pune (Maharashtra), Vishakhapatnam (Andhra Pradesh), Chandigarh and Mumbai (Maharashtra).                                                                                                                     |

OCTAVE: a dance festival of North Eastern Region. The details of events participated are given below:

| Year    |   No. of Octave | Place               |   No. of Artisans Participated |
|---------|-----------------|---------------------|--------------------------------|
| 2013-14 |               1 | Mumbai, Maharashtra |                             50 |
| 2014-15 |               1 | Panaji, Goa         |                             60 |
| 2015-16 |               1 | Vadodara, Gujarat   |                             60 |

During the year 2015-16, a National Festival namely VANAJ was also organised from 13 th to 18 th February,2015 in New Delhi to showcase tribal art, craft, food, literature, medicines and display and sale of tribal arts and craft.

- o TRIFED participates in various exhibitions all over the country for marketing and promotion tribal products. TRIFED participating more than 80 exhibitions every year across country.
- o TRIFED participates in international exhibitions/trade fairs through Export Promotion Council for Handicrafts (EPCH) and India Trade Promotion Organisation (ITPO) in various countries for display and  sale  of  tribal  products  sourced  from  tribal  artisans.  The  details  of  International  Exhibitions participated by TRIFED during last three years is given below:

|   Sl. No. | Financial Year   | Name of International Exhibition/Country       |
|-----------|------------------|------------------------------------------------|
|         1 | 2012-13          | AFL ArtigianoInfiera, Milan, Italy             |
|         2 | -do-             | International Spring Fair 2013, Birmingham, UK |
|         3 | 2013-14          | Import Shop Berlin, Germany                    |
|         4 | -do-             | AFL ArtigianoInfiera, Milan, Italy             |
|         5 | 2015-16          | AFL ArtigianoInfiera, Milan, Italy             |

Information in reply to parts (d) and (e) of LokSabhaUnstarred Question No.1252 for  25.07.2016  by  Shri  MaheishGirri  and  ShrimatiMeenakashiLekhi  regarding 'Promotion of Tribal Culture'.

TRIFED intends toorganise and/ participate in following exhibitions in the current financial year for marketing and promotion of tribal products:

- (i) Aadishilp : 5 more Aadishilp exhibitions are planned to organized at Delhi, Bhopal (Madhya  Pradesh),  Lucknow  (U.P),  Allahabad  (U.P)/  Dehradun  (Uttarakand)  and Bangalore (Karnataka)/ Chennai (Tamil Nadu).
- (ii) Aadichitra :  10  Aadichitra  exhibitions  are  planned  to  be  organized  at  Ahmedabad (Gujarat),  Bangalore  (Karnataka),  Chennai  (Tamil  Nadu)/  Goa,  Delhi  NCR,  Pune, Mumbai  (Maharashtra),  Darjeeling  (West  Bengal),  Hyderabad  or  Vijayavada  or Amarawathi  (A.P),  Jaipur  (Rajasthan)  and  Chandigarh  or  Kullu  (H.P)  or  Shimla (H.P).
- (iii) Octave is planned to be organized at Ajmer (Rajasthan) in the month of September, 2016.