Lok Sabha Question No. 2510 (UNSTARRED), answered on 2016-08-01
Subject: Showcase of India's Tourism Abroad
Ministry: TOURISM
Asked by: RAOSAHEB PATIL DANVE, C. MAHENDRAN

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.2510 ANSWERED ON 01.08.2016

## SHOWCASE OF INDIA'S TOURISM ABROAD

## 2510. SHRI RAOSAHEB DANVE PATIL: SHRI C. MAHENDRAN:

Will the Minister of TOURISM be pleased to state:

- (a) whether  the  Government  has  taken  any  initiative  to  showcase India's tourism at the international stage for promoting tourism;
- if  so,  the details of  promotional  activities/schemes undertaken by the Government during the last three years and the current year to showcase  India's  tourism  potential  abroad  along  with  the  funds allocated  and  expenditure  incurred  on  such  schemes  during  the
- (b) said period;
- (c) whether the Government has received proposals from the various State Governments to promote tourism in their respective States;
- (d) if so, the details thereof  along with the status of the said proposals, State/UT-wise including Maharashtra; and
- (e) whether the Government has identified sites for setting up Tourist Centres in the country during the last three years and the current year, if so, the details thereof, State/UT-wise including Tamil Nadu?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (DR. MAHESH SHARMA)

(a) and (b): The Ministry of Tourism, as part of its on-going activities, regularly releases print, electronic, online and outdoor media campaigns  in  the  international  markets,  under  the  'Incredible  India' brand-line, to promote various tourism destinations and products of India with the objective of increasing foreign tourist arrivals to the country.  In addition, a series of promotional activities are undertaken in important and  potential  tourist  generating  markets  overseas  through  the  India Tourism Offices abroad with the objective of showcasing India's tourism potential and promoting tourism to the country. These include participation  in  travel  fairs  and  exhibitions;  organising  Road  Shows, 'Know India' seminars & workshops; organizing and supporting Indian food  festivals;  publication  of  brochures,  offering  joint  advertising  and brochure  support,  and  inviting  media personalities,  tour operators and opinion makers to visit the country under the Hospitality Programme of the Ministry.

Financial support is also extended under the Marketing Development  Assistance  Scheme  to  approved  service  providers  and State Governments/Union Territories for promotional activities undertaken by them in the overseas markets including Sales-cum- study tours, participation in Fairs/Exhibitions and Road Shows and production of publicity material, Sales Tours etc.

The  details  of  budget  allocation  and  expenditure  incurred  under the 'Restructured Scheme  of Overseas Marketing Promotion and Publicity  including  Marketing  Development  Assistance'  for  the  last  3 years including the current year is as under:

(Rs. in crore)

| Financial Year   |   Funds Allocated Budget Estimate (B.E.) | Funds allocated Revised Estimate (R.E.)   | Expenditure Incurred   |
|------------------|------------------------------------------|-------------------------------------------|------------------------|
| 2013-14          |                                      350 | 216.00                                    | 195.29                 |
| 2014-15          |                                      330 | 164.00                                    | 166.36                 |
| 2015-16          |                                      330 | 190.05                                    | 170.83                 |
| 2016-17          |                                      300 | --                                        | 11.19* (tentative)     |

(c) to (e): For development of tourism infrastructure in the country, the Ministry  of  Tourism  has  launched  two  new  schemes  in  2014-15  i.e. Swadesh  Darshan  -  Integrated  Development  of  Theme-Based  Tourist Circuits and PRASADPilgrimage Rejuvenation and Spiritual Augmentation Drive. Under Swadesh Darshan scheme thirteen thematic circuits  have been identified for development namely; North-East India Circuit,  Buddhist  Circuit,  Himalayan  Circuit,  Coastal  Circuit,  Krishna Circuit,  Desert  Circuit,  Tribal  Circuit,  Eco  Circuit,  Wildlife  Circuit,  Rural Circuit,  Spiritual  Circuit,  Ramayana Circuit and Heritage Circuit. Under PRASAD scheme also thirteen sites have been identified for development  namely: Amritsar,  Ajmer, Kedarnath,  Dwarka,  Mathura, Varanasi, Gaya, Kamakhya, Puri, Amaravati, Kanchipuram, Vellankanni and Patna.

The  projects  sanctioned  under  the  said  schemes  are  attached as Annexure.

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## ANNEXURE

STATEMENT  IN  REPLY  TO  PARTS  (c)  TO  (e)  OF  LOK  SABHA UNSTARRED QUESTION NO.2510 ANSWERED ON 01.08.2016 REGARDING SHOWCASE OF INDIA'S TOURISM ABROAD.

## (A) Details of projects sanctioned under Swadesh Darshan Scheme since its launch.

(Rs. in crore)

| Sr. No       | Name of Theme            | State             | Name of Project                                                                                                                                                                                                                                                           | Sanction Amount   |
|--------------|--------------------------|-------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------|
| Year 2014-15 | Year 2014-15             | Year 2014-15      | Year 2014-15                                                                                                                                                                                                                                                              | Year 2014-15      |
| 1            | Coastal Circuit          | Andhra Pradesh    | Development of Kakinada Hope Island Konaseema as World class coastal & Eco Tourism Circuit in Andhra Pradesh                                                                                                                                                              | 69.83             |
| 2            | North East India Circuit | Arunachal Pradesh | Development of Bhalukpong-Bomdila- Tawang in Arunachal Pradesh                                                                                                                                                                                                            | 49.77             |
| 3            | Buddhist Circuit         | Bihar             | Construction of Cultural Centre adjacent to Maya Sarovar on the western side at Bodhgaya, Bihar.                                                                                                                                                                          | 33.17             |
| Year 2015-16 | Year 2015-16             | Year 2015-16      | Year 2015-16                                                                                                                                                                                                                                                              | Year 2015-16      |
| 1            | North East India Circuit | Manipur           | Development of Tourist Circuit in Manipur: Imphal- Moirang-Khongjom-Moreh                                                                                                                                                                                                 | 89.66             |
| 2            | North East India Circuit | Sikkim            | Development of Tourist Circuit linking - Rangpo (entry) - Rorathang - Aritar - Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang - Lachen - Thangu - Gurudongmer - Mangan - Gangtok - Tumin Lingee - Singtam (exit) in Sikkim | 98.05             |

|   3 | Eco Circuit              | Uttarakhand       | Integrated Development of Eco-Tourism, Adventure Sports, Associated Tourism related Infrastructure for Development of Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand   |   80.37 |
|-----|--------------------------|-------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|
|   4 | Coastal Circuit          | Andhra Pradesh    | Development of Coastal Tourism Circuit in Sri Potti Sriramalu Nellore in Andhra Pradesh                                                                                                          |   60.38 |
|   5 | North East India Circuit | Arunachal Pradesh | Integrated Development of New Adventure Tourism in Arunachal Pradesh under North East Circuit of Swadesh Darshan                                                                                 |   97.14 |
|   6 | Eco Circuit              | Kerala            | Development of Pathanamthitta- Gavi- Vagamon-Thekkady as Eco Tourism Circuit in Idduki and Pahanamthitta Districts in Kerala under Swadesh Darshan scheme.                                       |   99.22 |
|   7 | Desert Circuit           | Rajasthan         | Development of Sambhar Lake Town and Other Destinations in Jaipur District, Rajasthan under Desert Circuit in Swadesh Darshan scheme.                                                            |   63.96 |
|   8 | Tribal Circuit           | Nagaland          | Development of Tribal Circuit Peren -Kohima- Wokha, Nagaland                                                                                                                                     |   97.36 |
|   9 | Eco Circuit              | Telangana         | Integrated Development of Eco Tourism Circuit in Mahaboobnagar district, Telangana under Swadesh Darshan scheme.                                                                                 |   91.62 |
|  10 | Wildlife Circuit         | Madhya Pradesh    | Development of Wildlife Circuit at Panna - Mukundpur-Sanjay-Dubri- Bandhavgarh-Kanha-Mukki- Pench in Madhya Pradesh                                                                              |   92.22 |

|    |                          |              | under Swadesh Darshan scheme.                                                                                                                                                                               |       |
|----|--------------------------|--------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------|
| 11 | Wildlife Circuit         | Assam        | Manas- Pobitora- Nameri- Kaziranga- Dibru Saikhowa as Wild Life Circuit in Assam.                                                                                                                           | 95.67 |
| 12 | North East India Circuit | Tripura      | Development of North East Circuit : Agartala - Sipahijala - Melaghar - Udaipur - Amarpur - Tirthamukh - Mandirghat - Dumboor- NarikelKunja - Gandachara - Ambassa in Tripura.                               | 99.59 |
| 13 | Eco Circuit              | Mizoram      | Integrated Development of New Eco-Tourism under Swadesh Darshan-North East Circuit at Thenzawl & South Zote, District Serchhip and Reiek,                                                                   | 94.91 |
| 14 | Coastal Circuit          | West Bengal  | Development of Beach Circuit in West Bengal - Udaipur - Digha - Shankarpur - Tajpur - Mandarmani - Fraserganj - Bakkhlai -Henry Island.                                                                     | 85.39 |
| 15 | Coastal Circuit          | Puducherry   | Development of Union Territory of Puducherry as Tourist Circuit under 'Swadesh Darshan' Scheme                                                                                                              | 85.28 |
| 16 | Tribal Circuit           | Chhattisgarh | Development of Tribal Tourism Circuit in Jashpur- Kunkuri- Mainpat- Ambikapur-Maheshpur- Ratanpur-Kurdar- Sarodadadar-Gangrel - Kondagaon- Nathyanawagaon- Jagdalpur- Chitrakoot- Tirthgarh in Chhattisgarh | 99.94 |
| 17 | Coastal                  | Maharashtra  | Development of Sindhudurg                                                                                                                                                                                   | 82.17 |

|              | Circuit                  |                 | Coastal Circuit in Maharashtra under Swadesh Darshan scheme.                                                                                                                 |              |
|--------------|--------------------------|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------|
|              |                          | Total           | Total                                                                                                                                                                        | Total        |
| Year 2016-17 | Year 2016-17             | Year 2016-17    | Year 2016-17                                                                                                                                                                 | Year 2016-17 |
| 1            | Coastal Circuit          | Goa             | Development of Coastal Circuit (Sinquerim-Baga, Anjuna-Vagator, Morjim- Keri, Aguada Fort and Aguada Jail) in Goa under Swadesh Darshan scheme.                              | 99.98        |
| 2            | Himalayan Circuit        | Jammu & Kashmir | Integrated Development of Tourism Infrastructure Projects in the State of Jammu and Kashmir                                                                                  | 82.97        |
| 3.           | Tribal Circuit           | Telangana       | Integrated Development of Mulugu-Laknavaram- Medavaram-Tadvai- Damaravi-Mallur-Bogatha Waterfalls as Tribal Circuit in Telangana under Swadesh Darshan Scheme.               | 84.40        |
| 4.           | North East India Circuit | Meghalaya       | Development of Umiam (Lake View) - U Lum Sohpetbneng - Mawdiangdiang -Orchid lake Resort, Meghalaya                                                                          | 99.13        |
| 5            | Buddhist Circuit         | Madhya Pradesh  | Development of Buddhist Circuit in Sanchi-Satna- Rewa-Mandsaur-Dhar in Madhya Pradesh.                                                                                       | 74.94        |
| 6            | Spiritual Circuit        | Manipur         | Development of Spiritual Circuit in Manipur- Shri Govindajee temple - Shri Bijoy Govindajee Temple- Shri Gopinath Temple- Shri Bungshibodon Temple - Shri Kaina Temple Total | 53.80        |
|              |                          |                 |                                                                                                                                                                              | 495.22       |
|              |                          |                 | Grand Total till date                                                                                                                                                        | 2160.92      |

- (B) Details  of  the  funds  sanctioned  under  PRASAD  (National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation  Drive)  Scheme  during  the  year  2014-15  and 2015-16 (as on 31.03.2016) is as under:

(Rs. in Crore)

| Sl. No.   | Name of the State & project                                                                                         | Amount Sanctioned   |
|-----------|---------------------------------------------------------------------------------------------------------------------|---------------------|
|           | 2014-15                                                                                                             |                     |
|           | BIHAR                                                                                                               |                     |
| 1.        | Development of basic facilities at Vishnupad temple, Gaya, Bihar                                                    | 4.29                |
|           | UTTAR PRADESH                                                                                                       |                     |
| 2.        | Development of Mathura-Vrindavan as Mega Tourist Circuit (Ph-II)                                                    | 14.93               |
| 3.        | Construction of Tourist Facilitation Centre at Vrindavan, Distt. Mathura                                            | 9.36                |
|           | ODISHA                                                                                                              |                     |
| 4.        | Infrastructure Development at Puri, Shree Jagannath Dham- Ramachandi-Prachi River front at Deuli under Mega Circuit | 50.00               |
|           | Total                                                                                                               | 78.58               |
|           | 2015-16                                                                                                             |                     |
| 5.        | Development of Karuna Sagar Valmiki Sthal at Amritsar                                                               | 6.45                |
|           | RAJASTHAN                                                                                                           |                     |
| 6.        | Integrated Development of Pushkar/Ajmer                                                                             | 40.44               |
|           | ANDHRA PRADESH                                                                                                      |                     |
| 7.        | Development of amaravati Town, Guntur District of Andhra Pradesh as Tourist Destination                             | 28.36               |
|           | ASSAM                                                                                                               |                     |
| 8.        | Development of Kamakhya Temple and Pilgrimage Destination in and around Guwahati.                                   | 33.98               |
|           | BIHAR                                                                                                               |                     |
| 9.        | Development at Patna Sahib                                                                                          | 41.53               |
|           | UTTAR PRADESH                                                                                                       |                     |
| 10.       | Development of Varanasi                                                                                             | 20.40               |
|           | UTTARAKHAND                                                                                                         |                     |
| 11.       | Development of Kedarnath                                                                                            | 34.78               |
|           | Total                                                                                                               | 205.94              |

Note: No projects have been sanctioned during the current financial year 2016-17 (till date).

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