Lok Sabha Question No. 242 (UNSTARRED), answered on 2026-02-02
Subject: Integration of ODOP Scheme with MGMD Initiative
Ministry: CULTURE
Asked by: Shri Rajesh Verma, Smt. Shambhavi, Shri Mukeshkumar Chandrakaant Dalal, Dr. Lata Wankhede

## GOVERNMENT OF INDIA MINISTRY OF CULTURE

## LOK SABHA UNSTARRED QUESTION No. 242

TO BE ANSWERED ON 02.02.2026

## INTEGRATION OF ODOP SCHEME WITH MGMD INITIATIVE

242. SMT. SHAMBHAVI: SHRI RAJESH VERMA: DR. LATA WANKHEDE: SHRI MUKESHKUMAR CHANDRAKAANT DALAL:

Will the Minister of CULTURE be pleased to state:-

- (a) the  details  of  the  6.23  lakh  villages  reportedly  mapped  under  the  'Mera Gaon Meri Dharohar'  (MGMD) initiative  as  of  this  year  in  the  country, State/UT-wise,  particularly  in  Samastipur,  Khagariya,  Sagar  and  Surat Lok Sabha Constituencies;
- (b) the details of the specific economic linkages established by integrating the MGMD database with the 'One District One Product' (ODOP) scheme to ensure monetary benefits for rural artisans;
- (c) the details of the actual infrastructure funds sanctioned for rural tourism in districts like Samastipur, Khagariya, Sagar and Surat on the newly created 'Cultural Registries';
- (d) the details of the steps taken to prevent duplication of efforts and ensure coordination  between the Ministry of Culture and the Ministry of Commerce regarding the promotion of identical village crafts; and
- (e) whether the Government has formulated a protocol for the periodic updation of this digital registry to prevent the data from becoming obsolete, if so, the details thereof?

## ANSWER

MINISTER OF CULTURE AND TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)

- (a) The State/UT-wise distribution of mapped villages is placed at Annexure-I . The number of villages mapped in the concerned districts is as under:
-  Samastipur (Bihar) - 1,125
-  Khagariya (Bihar) - 262
-  Sagar (Madhya Pradesh) - 2,125
-  Surat (Gujarat) - 751
- (b) At  present,  the  MGMD  initiative  is  designed  as  a  digital  repository  for documenting village-level tangible and intangible cultural heritage. There is no such provision under the scheme for integration of the MGMD database with the One District One Product (ODOP) scheme.
- (c) The  MGMD  programme  does  not  provide  for  sanctioning  or  allocation  of infrastructure funds for rural tourism through Cultural Registries.
- (d) The  scope  of  MGMD  under  the  National  Mission  on  Cultural  Mapping (NMCM)  is  limited  to  documentation  and  digital  archiving  of  the  cultural attributes  of  villages.  As  such,  it  does  not  involve  commercial  activities  and, therefore, does not lead to duplication of efforts with initiatives of the Ministry of Commerce.
- (e) The  MGMD  portal  provides  for  periodic  updation  of  information  through  a crowdsourcing-based  mechanism.  Local  communities  and  individuals  may contribute relevant cultural information through the 'Contribute' feature on the portal.  Such  inputs  are  subject  to  validation  and  moderation  before  being incorporated into the portal.

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Annexure referred to in reply to part (a) of Lok Sabha Unstarred Question No. 242 asked on 02 nd February, 2026 regarding 'Integration of ODOP Scheme with MGMD Initiative'

| State/UT                                     |   Number of Uploaded Villages |
|----------------------------------------------|-------------------------------|
| Andaman and Nicobar Islands                  |                           176 |
| Andhra Pradesh                               |                         17142 |
| Arunachal Pradesh                            |                          4613 |
| Assam                                        |                         26074 |
| Bihar                                        |                         39563 |
| Chandigarh                                   |                            12 |
| Chhattisgarh                                 |                         19571 |
| Delhi                                        |                           252 |
| Goa                                          |                           431 |
| Gujarat                                      |                         19271 |
| Haryana                                      |                          7579 |
| Himachal Pradesh                             |                         18735 |
| Jammu &Kashmir                               |                          6926 |
| Jharkhand                                    |                         29908 |
| Karnataka                                    |                         29569 |
| Kerala                                       |                          1275 |
| Ladakh                                       |                           238 |
| Lakshadweep Islands                          |                            13 |
| Madhya Pradesh                               |                         56429 |
| Maharashtra                                  |                         40042 |
| Manipur                                      |                           306 |
| Meghalaya                                    |                          7012 |
| Mizoram                                      |                          1026 |
| Nagaland                                     |                          1498 |
| Odisha                                       |                         47209 |
| Puducherry                                   |                           127 |
| Punjab                                       |                         12084 |
| Rajasthan                                    |                         46696 |
| Sikkim                                       |                           464 |
| Tamil Nadu                                   |                         19219 |
| Telangana                                    |                          9824 |
| The Dadra and Nagar Haveli and Daman and Diu |                           107 |
| Tripura                                      |                           899 |
| Uttar Pradesh                                |                        103003 |
| Uttarakhand                                  |                         15727 |
| West Bengal                                  |                         40429 |