Lok Sabha Question No. 2218 (UNSTARRED), answered on 2026-02-12
Subject: MSME TEAM Initiative
Ministry: MICRO, SMALL AND MEDIUM ENTERPRISES
Asked by: Shri B K Parthasarathi

## GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK   SABHA UNSTARRED QUESTION No. 2218 TO BE ANSWERED ON 12.02.2026

## MSME TEAM INITIATIVE

## 2218. SHRI B K PARTHASARATHI:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) the  number  of  Micro,  Small  and  Medium  Enterprises  (MSME)  sellers  onboarded  under  the MSME Trade Enablement and Marketing (TEAM) initiative since its inception, year and State-wise;
- (b) the details regarding the key activities promoted under the initiative such as digital onboarding, market linkage support, capacity-building, branding, logistics enablement and access to ecommerce/Open Network for Digital Commerce (ONDC) platforms;
- (c) the  outcomes  achieved  through  the  initiative  in  terms  of  increase  in  sales,  market  access, customer base and geographic reach of MSME sellers, year and State-wise;
- (d) the number of MSMEs that have reported sustained or repeat sales after onboarding under the initiative, State-wise;
- (e) whether the Government has conducted any impact assessment or evaluation study to measure the effectiveness of MSME TEAM in improving the commercial performance of MSMEs; and
- (f) if so, the key findings thereof and if not, the reasons therefor?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SUSHRI SHOBHA KARANDLAJE)

(a): Micro,  Small  and  Medium  Enterprises  (MSME)  sellers  onboarded  under  the  MSME  Trade Enablement  and  Marketing  (TEAM)  initiative  since  inception  year  and  state-wise  is  provided  in Annexure-A .

(b): The  TEAM  Initiative  promotes  a  wide  spectrum  of  activities  designed  to  digitally  enable Micro, Small Enterprises (MSEs) and strengthen their participation in e-commerce through the Open Network for Digital Commerce (ONDC). It begins with digital onboarding, where MSEs register on the  TEAM  portal  and  are  supported  in  creating  ONDC-compliant  digital  catalogues  through empanelled Seller Network Participants, enabling seamless access to the open, interoperable ONDC ecosystem and its benefits such as increased visibility, wider market reach, and reduced cost of doing business.  Through  ONDC's  decentralized  framework,  MSEs  can  tap  into  multiple  buyer  apps, enhanced market linkages, and transparent digital transactions, significantly improving their competitiveness  in  the  digital  marketplace.  To  strengthen  MSE  readiness,  the  initiative  conducts capacity-building workshops across the country, combining awareness sessions, live demonstrations, and  on-the-spot  registration  support,  ensuring  more  MSMEs  can  join  and  benefit  from  the  network efficiently.  Further,  logistics  enablement  is  provided  via  transportation  subsidies  that  reduce  early fulfilment  costs  for  MSEs  as  they  begin  receiving  orders  on  ONDC,  easing  their  transition  into e-commerce operations. Complemented by demand generation, digital marketing, and market linkage support, the initiative ensures that MSEs not only join the digital ecosystem but also sustain and grow within it, unlocking the full benefits of e-commerce participation.

(c) & (d): MSME  TEAM  Initiative  scheme  is  aimed  at  driving  business  growth  outcomes  for MSMEs, primarily measured through number of transactions (number of sales) undertaken by MSME. Majority of MSMEs under the TEAM scheme have been onboarding within the current year (2025-26) (Till  09 th February  2026).  The  Sate-wise  number  of  transactions  (number  of  sales)  undertaken  by MSME in TEAM Initiatives is provided in Annexure-B .

(e) & (f): The MSME TEAM Initiative is a sub-scheme of the scheme 'Raising and Accelerating MSME Performance' (RAMP) Programme. RAMP programme has an in-built robust Monitoring & Evaluation  (M&E)  framework,  wherein  impact  assessment  is  continuously  done  with  respect  to progress.

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MSME sellers onboarded under the MSME TEAM initiative across States/UTs

| States/UTs                                   | Registered on TEAM Portal   | Registered on TEAM Portal   | On-boarded on ONDC through TEAM   | On-boarded on ONDC through TEAM   |
|----------------------------------------------|-----------------------------|-----------------------------|-----------------------------------|-----------------------------------|
|                                              | 2025-26 upto 09.02.2026     | 2024-25 (Inception year)    | 2025-26 upto 09.02.2026           | 2024-25 (Inception year)          |
| Andaman and Nicobar Islands                  | 2                           |                             |                                   |                                   |
| Andhra Pradesh                               | 140                         | 12                          | 49                                |                                   |
| Arunachal Pradesh                            | 9                           |                             | 5                                 |                                   |
| Assam                                        | 137                         | 7                           | 52                                |                                   |
| Bihar                                        | 265                         | 11                          | 70                                | 1                                 |
| Chandigarh                                   | 16                          | 1                           | 2                                 |                                   |
| Chhattisgarh                                 | 68                          |                             | 23                                |                                   |
| Delhi                                        | 568                         | 51                          | 319                               | 6                                 |
| Goa                                          | 84                          | 1                           | 6                                 |                                   |
| Gujarat                                      | 476                         | 103                         | 183                               |                                   |
| Haryana                                      | 209                         | 19                          | 75                                | 1                                 |
| Himachal Pradesh                             | 992                         | 5                           | 14                                | 1                                 |
| Jammu and Kashmir                            | 68                          | 3                           | 24                                |                                   |
| Jharkhand                                    | 92                          | 21                          | 39                                | 4                                 |
| Karnataka                                    | 473                         | 54                          | 205                               | 2                                 |
| Kerala                                       | 165                         | 34                          | 79                                | 10                                |
| Ladakh                                       | 2                           |                             |                                   |                                   |
| Madhya Pradesh                               | 236                         | 36                          | 106                               | 3                                 |
| Maharashtra                                  | 1481                        | 262                         | 733                               | 14                                |
| Manipur                                      | 29                          | 5                           | 8                                 | 1                                 |
| Meghalaya                                    | 58                          |                             | 44                                |                                   |
| Mizoram                                      | 4                           |                             | 1                                 |                                   |
| Nagaland                                     | 387                         | 1                           | 18                                |                                   |
| Odisha                                       | 179                         | 2                           | 59                                |                                   |
| Puducherry                                   | 18                          | 3                           | 4                                 |                                   |
| Punjab                                       | 156                         | 9                           | 42                                | 2                                 |
| Rajasthan                                    | 308                         | 37                          | 92                                | 3                                 |
| Sikkim                                       | 5                           |                             | 1                                 |                                   |
| Tamil Nadu                                   | 590                         | 72                          | 186                               | 7                                 |
| Telangana                                    | 255                         | 14                          | 82                                |                                   |
| The Dadra and Nagar Haveli and Daman and Diu | 2                           |                             |                                   |                                   |
| Tripura                                      | 13                          |                             | 5                                 |                                   |
| Uttar Pradesh                                | 887                         | 55                          | 435                               | 6                                 |
| Uttarakhand                                  | 99                          | 22                          | 60                                |                                   |
| West Bengal                                  | 341                         | 12                          | 106                               | 2                                 |
| Total :                                      | 8814                        | 852                         | 3127                              | 63                                |

## Number of transactions (number of sales) undertaken by MSME in TEAM Initiatives

| Seller State     | Transactions (Till 30.01.2026)   | Till 30.01.2025   |
|------------------|----------------------------------|-------------------|
| Andhra Pradesh   | 12                               | 2                 |
| Assam            | 104                              | 104               |
| Bihar            | 120                              | 2                 |
| Chandigarh       | 2                                | 2                 |
| Chhattisgarh     | 6315                             | 46                |
| Delhi            | 30548                            | 19                |
| Gujarat          | 1974                             | 21                |
| Haryana          | 7156                             | 9                 |
| Himachal Pradesh | 8                                | 3                 |
| Jammu& Kashmir   | 20                               |                   |
| Jharkhand        | 12                               |                   |
| Karnataka        | 4722                             | 5                 |
| Kerala           | 19                               | 33                |
| Madhya Pradesh   | 756                              | 8                 |
| Maharashtra      | 3307                             | 21                |
| Manipur          | 2                                | 1                 |
| Odisha           | 9                                |                   |
| Pondicherry      | 16                               |                   |
| Punjab           | 137                              | 6                 |
| Rajasthan        | 62                               | 11                |
| Tamil Nadu       | 69                               | 35                |
| Telangana        | 40                               |                   |
| Uttar Pradesh    | 44616                            | 20                |
| Uttarakhand      | 4                                |                   |
| West Bengal      | 114                              | 3                 |
| Grand Total      | 100,144                          | 351               |