Lok Sabha Question No. 493 (UNSTARRED), answered on 2026-02-03
Subject: Promotion of Jute Lifestyle Products
Ministry: TEXTILES
Asked by: Shri Jagannath Sarkar

## PROMOTION OF JUTE LIFESTYLE PRODUCTS

## 493. SHRI JAGANNATH SARKAR:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

(a) the steps taken by the Government to promote jute-based lifestyle products such as floor coverings, decorative items, furnishing fabrics, bags and jute mats in domestic and international markets;

- (b) the total funds allocated for the development and promotion of jute lifestyle products during the last five years;
- (c) whether the Government has introduced any incentives or subsidies for jute artisans, manufacturers, and exporters to enhance production and competitiveness;
- (d) the key challenges faced by the jute industry, including raw material availability, pricing, and market demand, and the measures taken by the Government to address them; and
- (e)  whether  the  Government  is  taking  any  steps  to  integrate  jute  products  into  sustainable  and  ecofriendly initiatives to boost their appeal among consumers?

## उत्तर

## ANSWER

## वस्त्र राज्  य मंत्री ( श्री पबित्र मार्घेररटा )

## THE MINISTER OF STATE FOR TEXTILES (SHRI PABITRA MARGHERITA)

(a) to (c): The Government  under  the  National  Jute  Development  Program  (NJDP)  has  been implementing the Market Development & Promotion Scheme and the Jute Diversification Scheme for the promotion of jute diversified products. During the last five years, an amount of Rs. 124.45 crore has been  earmarked  for  the  implementation  of these  schemes.  Under  NJDP  schemes,  Capital  Subsidy  for Acquisition  of  Plant  &  Machinery  Scheme, Jute  Resource  cum  Production  Centre, Jute  Raw  Material Bank  & Production  Linked  Incentive  schemes,  the  Government  supports  jute  artisans,  manufacturers, and exporters to enhance production and competitiveness.

(d): The  key  challenges  faced  by  the  jute  industry  are  obsolete  machinery  and  technology, competition  with  synthetic  fibres,  average  quality  &  fluctuation  in  price of  raw  jute. To  address  the challenges, the Government has been implementing the NJDP to promote the overall development of the jute sector.  Under  the  provisions  of  the  Jute  Packaging  Materials  (Compulsory  Use  in  Packaging Commodities) Act, 1987, the Government ensures a minimum percentage of food grains and sugar is packaged in jute material to support the jute industry and farmers. Further, the Government incentivize jute farmers by the Minimum Support Price (MSP) for jute.

(e): Jute is a biodegradable and sustainable product. The Government has been implementing NJDP with the aim of exploring the potential of jute use in both textile and non-textile applications, with value addition.  Additionally,  the  Government  has  taken  steps  to  boost  the  appeal  of  jute  products  among consumers through mass awareness campaigns, the display and promotion of diversified jute products through  participation  in  jute  fairs  &  exhibitions,  and  the  facilitation  of  jute  exporters'  participation  in international trade fairs/exhibitions, and the in centivisation of their sales.