Lok Sabha Question No. 722 (UNSTARRED), answered on 2026-02-04
Subject: Development Communication and Information Dissemination Scheme
Ministry: INFORMATION AND BROADCASTING
Asked by: Dr. Nishikant Dubey, Shri Jashubhai Bhilubhai Rathva, Smt. D K Aruna, Smt. Vijaylakshmi Devi, Shri Rahul Singh Lodhi, Smt. Smita Uday Wagh, Shri Balabhadra Majhi, Smt. Himadri Singh, Shri Manoj Tiwari, Smt. Poonamben Hematbhai Maadam, Shri Godam Nagesh

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA

UNSTARRED QUESTION No. 722

TO BE ANSWERED ON   04.02.2026

DEVELOPMENT  COMMUNICATION  AND  INFORMATION  DISSEMINATION SCHEME

## 722 . SHRI JASHUBHAI BHILUBHAI RATHVA:

SMT. POONAMBEN HEMATBHAI MAADAM:

SHRI RAHUL SINGH LODHI:

SMT. D K ARUNA:

SMT. VIJAYLAKSHMI DEVI:

SHRI MANOJ TIWARI:

SMT. HIMADRI SINGH:

DR. NISHIKANT DUBEY:

SMT. SMITA UDAY WAGH:

SHRI GODAM NAGESH:

SHRI BALABHADRA MAJHI:

Will the Minister of INFORMATION & BROADCASTING be pleased to state:

- a) whether the Government has undertaken any outcome-based evaluation of the Development Communication & Information Dissemination (DCID) scheme to assess its effectiveness in reaching  targeted  beneficiaries  of  flagship  Government  programmes  (like  PM-Janman, Ujjwala, Ayushman Bharat) particularly in tribal dominated areas like Shahdol Parliamentary Constituency  of  Madhya  Pradesh,  Telangana  and  aspirational  and  remote  districts  such  as Nabarangpur and Malkangiri of Odisha;

(b) if so, the key findings of such evaluation including indicators related to reach, recall and behavioural impact and the details of the outreach done through said scheme during the last three years, year, State and district-wise, particularly Shahdol Parliamentary Constituency of Madhya Pradesh and Nabarangpur and Malkangiri districts of Odisha and Jalgaon Lok Sabha Constituency of Maharashtra;

(c) whether any region-specific (such as 'Bagheli dialect) or language-based (such as Telgulanguage and tribal dialect) communication strategies are being adopted to enhance outreach in  aspirational  districts  and  remote  areas  particularly  Shahdol  district  of  Madhya  Pradesh, Adilabad,  Kumram  Bheem-Asifabad  and  Nirmal  districts  of  Telangana  and  Nabarangpur, Malkangiri districts of Odisha, Maharashtra and Jalgaon Lok Sabha Constituency.

(d) if so, the details thereof along with media mix, local language content, activities undertaken by the Outreach Bureau and Field Charge Units deployed to sensitize these local communities, State and district-wise;

(e) the details of measures proposed to strengthen digital and social media outreach, use of emerging platforms and analytics under the scheme in view of changing media consumption patterns particularly among youth and rural population in Telangana; and

(f)  the manner in which these measures are expected to improve information dissemination particularly in Nabarangpur and Malkangiri districts of Odisha?

## ANSWER

## MINISTER OF STATE FOR INFORMATION & BROADCASTING; AND PARLIAMENTARY AFFAIRS

## (DR. L. MURUGAN)

(a)  to  (f):  The  Development  Communication  and  Information  Dissemination  (DCID)  is  a Central Sector Scheme of the Ministry of Information and Broadcasting. It ensures last mile dissemination of authentic, factual and beneficiary-centric information and citizen outreach of Government  programmes/schemes/initiatives.  The  scheme  is  implemented  by  Ministry  of Information  and  Broadcasting  through  its  media  units  Central  Bureau  of  Communication (CBC), Press Information Bureau (PIB), and New Media Wing (NMW).

Under DCID Scheme CBC, PIB carries out number of public multimedia campaigns, outreach activities  including  Vartas  (Media  workshops),  Vartalaps  (Media  conclave)  and  press conferences for information dissemination about the various government schemes. Government regularly carries out evaluation of schemes to assess its effectiveness.

Information  is  disseminated  in  Hindi,  English  and  other  languages  and  dialects  to  ensure authentic  dissemination  across  India  including  in  Shahdol,  Adilabad,  Kumram  BheemAsifabad, Nirmal, Nabarangpur and Malkangiri and Jalgaon Lok Sabha Constituency.

Targeted communication campaigns are undertaken across diverse digital outreach platforms to increase the reach to the youth and target audience in digital media space. This is done as per Digital Advertisement Policy, 2023 of Government of India.

The Central  Bureau  of Communication  (CBC) plans  all  media  campaigns,  including  those conducted in districts like, Nabarangpur and Malkangiri, by aligning their strategy with the requirements of various ministries and the specific target audience of the respective programs.

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