Lok Sabha Question No. 1371 (UNSTARRED), answered on 2025-12-08
Subject: Strengthening Financial Awareness
Ministry: CORPORATE AFFAIRS
Asked by: Shri Darshan Singh Choudhary

## GOVERNMENT OF INDIA MINISTRY OF CORPORATE AFFAIRS

## LOK SABHA UNSTARRED QUESTION NO. 1371

ANSWERED ON MONDAY, DECEMBER 8, 2025/AGRAHAYANA 17, 1947 (SAKA)

## STRENGTHENING FINANCIAL AWARENESS

- +1371.SHRI DARSHAN SINGH CHOUDHARY:

Will the Minister of CORPORATE AFFAIRS be pleased to state:

- (a) the measures taken by the Government to strengthen financial awareness, increase outreach and launch interactive training modules;
- (b) the number of awareness programs/camps conducted so far under the said initiative along with the names of the States and Union Territories involved therein;
- (c) whether the Investor Education and Protection Fund Authority (IEPFA) has partnered with any institutions or grassroot organizations to ensure last-mile access to financial education and services; and
- (d) if so, the achievements made so far along with the future plan of action for expanding the 'Investor Didi' initiative across the country? ANSWER

MINISTER OF STATE OF THE MINISTRY OF CORPORATE AFFAIRS AND MINISTRY OF ROAD TRANSPORT AND HIGHWAYS

(HARSH MALHOTRA)

- (a): The financial literacy measures being undertaken are as under:
- (i) The  Centre  for  Financial  Literacy  (CFL)  Project  has  been  initiated  by  the Reserve  Bank  of  India  (RBI)  with  an  objective  to  adopt  community-led innovative and participatory approaches to financial literacy. A total of 2,421 CFLs have been set up across the country, with one CFL covering three blocks on an average.
- (ii) Banks  conduct  camps  through  their  Financial  Literacy  Centres  (FLCs)  on "Going Digital" through UPI and *99# (USSD) for general public and tailored camps for different target groups.
- (iii) Rural branches of banks are required to conduct one camp per month covering all the messages that are part of the Financial Awareness Messages (FAME) booklet, which, inter alia, contains messages on various facets of financial

literacy including basic banking, digital financial literacy, consumer protection etc.

(iv) Financial Literacy Week (FLW) has been conducted every year since 2016 to propagate  the  message  of  financial  education  on  various  themes  among members of the public across the country.

(v) RBI's multi -media, multilingual public awareness campaign, titled "RBI Kehta Hai" uses various mediums to promote financial liateracy and to educate the public on safe banking practices.

(vi) Investor  Awareness  Programmes  (IAPs)  are  being  undertaken  by  Investor Education and Protection Fund Authority (IEPFA) across the country.  Under these  IAPs,  financial  literacy  and  awareness  are  imparted  by  organising camps.    'Niveshek  Didi'  is  one  such  ini tiative  wherein  camps  are  held  at Anganwadis,  Self-Help  Groups  (SHGs),  panchayat  halls  and  women-only gatherings with the help of SHGs and Mahila Mandals.  Niveshak Didis also visit homes  and  neighbourhoods,  bringing  financial education  to their doorsteps, especially in areas where mobility is restricted.

(b): The details of the number of awareness programs/camps conducted under Niveshak Didi is at Annexure I.

(c)&(d): Investor  Education  and  Protection  Fund  Authority  (IEPFA)  had  partnered with India Post Payments Bank (IPPB) under the 'Niveshak Didi' program to promote financial literacy through 1110 camps reaching over 68738 beneficiaries across India. Niveshak Didi Phase II has been launched on 7th April, 2025 for expanding the reach and outcome of this initiative at PAN India Level.  Niveshak Didi Phase-II, envisages 4000 financial literacy camps on responsible investing, fraud prevention and digital banking targeting rural and semi urban population including women across the country.  Around 40,000 women postal workers will be trained as community financial educators.  This initiative  leverages  postal  workers'  widespread  rural  presence  to  deliver  financial education at the grassroots level.

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Annexure I

## State  and  Union  Territory-wise  details  of  Niveshak  Didi  Awareness  Programs/Camps Conducted [2022-23 to 2025-26(till September, 2025)]

| Sl. No.   | STATE / UTs                 | 2022-23 (Phase-I)   | 2023-24 (Phase-I)   | 2025-26 (till September 2025) (Phase-II   |   No. of camps conducted (Phase-I & II) |
|-----------|-----------------------------|---------------------|---------------------|-------------------------------------------|-----------------------------------------|
| 1.        | ANDAMAN AND NICOBAR ISLANDS | -                   | -                   | 3                                         |                                       3 |
| 2.        | ANDHRA PRADESH              | -                   | 50                  | 113                                       |                                     163 |
| 3.        | ASSAM                       | -                   | 7                   | -                                         |                                       7 |
| 4.        | BIHAR                       | -                   | 19                  | -                                         |                                      19 |
| 5.        | CHANDIGARH                  | -                   | 1                   | -                                         |                                       1 |
| 6.        | CHHATTISGARH                | -                   | 21                  | 32                                        |                                      53 |
| 7.        | DELHI                       | -                   | 11                  | 4                                         |                                      15 |
| 8.        | GUJARAT                     | -                   | 29                  | 4                                         |                                      33 |
| 9.        | HARYANA                     | -                   | 54                  | -                                         |                                      54 |
| 10.       | HIMACHAL PRADESH            | -                   | 25                  | 5                                         |                                      30 |
| 11.       | JAMMU AND KASHMIR           | 2                   | 11                  | 5                                         |                                      18 |
| 12.       | JHARKHAND                   | -                   | 8                   | 16                                        |                                      24 |
| 13.       | KARNATAKA                   | -                   | 67                  | 74                                        |                                     141 |
| 14.       | KERALA                      | -                   | 35                  | 13                                        |                                      48 |
| 15.       | MADHYA PRADESH              | 2                   | 88                  | 30                                        |                                     120 |
| 16.       | MAHARASHTRA                 | 2                   | 34                  | -                                         |                                      36 |
| 17.       | MANIPUR                     | -                   | -                   | 4                                         |                                       4 |
| 18.       | MEGHALAYA                   | -                   | 6                   | -                                         |                                       6 |
| 19.       | MIZORAM                     | 8                   | 6                   | -                                         |                                      14 |
| 20.       | NAGALAND                    | -                   | 10                  | -                                         |                                      10 |
| 21.       | ODISHA                      | -                   | 96                  | 65                                        |                                     161 |
| 22.       | PUDUCHERRY                  | -                   | 6                   | 2                                         |                                       8 |
| 23.       | PUNJAB                      | -                   | 21                  | -                                         |                                      21 |
| 24.       | RAJASTHAN                   | -                   | 22                  | 10                                        |                                      32 |
| 25.       | SIKKIM                      | -                   | -                   | 5                                         |                                       5 |
| 26.       | TAMIL NADU                  | 2                   | 269                 | 78                                        |                                     349 |
| 27.       | TELANGANA                   | -                   | 45                  | 92                                        |                                     137 |
| 28.       | TRIPURA                     | -                   | 2                   | 4                                         |                                       6 |
| 29.       | UTTAR PRADESH               | -                   | 80                  | 65                                        |                                     145 |
| 30.       | UTTARAKHAND                 | -                   | 20                  | 5                                         |                                      25 |
| 31.       | WEST BENGAL                 | 2                   | 49                  | 153                                       |                                     204 |
|           | Grand Total                 | 18                  | 1092                | 782                                       |                                    1892 |