Lok Sabha Question No. 778 (UNSTARRED), answered on 2026-02-04
Subject: Consumer Awareness
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: Shri Kanwar Singh Tanwar

## Government of India Ministry of Consumer Affairs, Food and Public Distribution

## Department of Consumer Affairs

## LOK SABHA UNSTARRED QUESTION NO. 778 (OIH)

## TO BE ANSWERED ON 04.02.2026

## CONSUMER AWARENESS

## 778. SHRI KANWAR SINGH TANWAR:

(OIH)

Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION be pleased to state:

- (a) whether  the  Government  is  considering  further  to  enhance  consumer  awareness  in  Amroha district,  Uttar  Pradesh  including  awareness  regarding  quality  standards,  correct  weights  and measures and grievance redressal mechanisms, covering the consumers in the areas of Amroha, Hasanpur, Dhanaura, Joya, Naugawan Sadat and Gajrola;
- (b) if  so,  the  details  of  the  efforts  made  under  consumer  awareness  programmes,  weights  and enforcement drives, grievance measures redressal mechanisms and public utility measures in the said districts; and
- (c) if not, the reasons therefor?

## ANSWER

## THE MINISTER OF STATE CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI B.L.VERMA)

(a) :        Department  of  Consumer  Affairs  has  been  generating  country-wide  multimedia  consumer awareness campaign under the aegis of 'Jago Grahak Jago' through various media including electronic, outdoor and social media. The Department participates in prominent fairs/festivals/events where a large number of people may congregate. The Department also releases grant-in-aid to various States/UTs for generating awareness at local level. The Department in 2022-23 has launched 'Jagriti', a mascot for empowering consumers and generating awareness of their rights. Jagriti is projected as an empowered young  consumer.  With  the  objective  of  strengthening  consumer  awareness  at  the  village  and  Gram Panchayat level, the Department has also conducted a series of virtual capacity-building sessions for Gram Panchayats in States/UTs including Uttar Pradesh.

Additionally,  Bureau  of  Indian  Standards(BIS),  an  autonomous  body  under  the    Department  is conducting  various  programmes  to  enhance  the  awareness  especially  about  quality  standards  among consumers in various areas of Amroha District, Uttar Pradesh. The details are as follows:

-  Gram Panchayat Sensitization Programme at  Joya Block
-  Gram Panchayat Sensitization Programme at  Amroha Block
-  Gram Panchayat Sensitization Programme at  Dhanaura Block
-  Gram Panchayat Sensitization Programme at  Gajraula Block
-  Gram Panchayat Sensitization Programme at  Hassanpur Block
-  Gram Panchayat Sensitization Programme at  Gangeshweri Block
-  Jewellers Awareness Program at Amroha
-  "Mahila  Sabha"  Program  at  Makhdumpur  Village,  Amroha  Block  in  connection  with Women's Day celebrations
-  Gram  Chaupal  Sensitization  Program at Gajraula Block in connection with BIS celebrations on World Standards day.
-  Standards Club Programmes at 58 schools in various areas of Amroha Districts in order to Raise awareness about Quality Standards and activities of BIS among school children.

(b) & (c)  :  The National Consumer Helpline (NCH) administered by the Department has emerged as a single  point  of  access  to  consumers  across  the  country  for  their  grievance  redressal  at  a  pre-litigation stage. Consumers can register their grievances from all over the country in 17 languages including Hindi, English,  Kashmiri,  Punjabi,  Nepali,  Gujarati,  Marathi,  Kannada,  Telugu,  Tamil,  Malayalam,  Maithili, Santhali, Bengali, Odia, Assamese and Manipuri through a toll-free number 1915. These grievances can be  registered  on  Integrated  Grievance  Redressal  Mechanism  (INGRAM),  an  omni-channel  IT  enabled central  portal,  through  various  channels-  WhatsApp  (8800001915),  SMS  (8800001915),  email  (nchca@gov.in), the NCH app, the web portal (consumerhelpline.gov.in) and the Umang app, as per their convenience.  1,185 companies, who have voluntarily partnered with NCH as part of the 'Convergence' programme  directly  respond  to  these  grievances  according  to  their  redressal  process  and  revert  by providing a feedback to the complainant on the portal.

The details  of  enforcement  by  State  Government  of  Uttar  Pradesh,  under  the  Legal  Metrology Act, 2009 and the rules made thereunder, are given below:-

| S. No   | Area name      |   Details of enforcement |   No.of cases | Compounding fee (In Rs.)   |
|---------|----------------|--------------------------|---------------|----------------------------|
| 1       | Hasanpur       |                      300 |            80 | 23,500                     |
| 2       | Dhanaura       |                      250 |            65 | 1,75,000                   |
| 3       | Joya           |                      140 |            49 | 1,26,000                   |
| 4       | Naugawan Sadat |                      134 |            46 | 45,000                     |
| 5       | Gajrola        |                      175 |            55 | 2,65,000                   |
| 6       | Amroha         |                      180 |           110 | 5,41,000                   |
|         | Total          |                     1179 |           405 | 13,87,000                  |

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