Lok Sabha Question No. 5196 (UNSTARRED), answered on 2026-03-24
Subject: Promotion and Marketing of Traditional Handloom Textiles in Odisha
Ministry: TEXTILES
Asked by: Smt. Sangeeta Kumari Singh Deo

## PROMOTION AND MARKETING OF TRADITIONAL HANDLOOM TEXTILES IN ODISHA

## 5196.  SMT. SANGEETA KUMARI SINGH DEO:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

(a) the details of the schemes and financial assistance provided by the Government for promotion and marketing of traditional handloom textiles of Odisha such as Sambalpuri, Bomkai and Kotpad during the Financial Years (FY) 2023-24 to FY 2025-26;

(b) the number of handloom weavers and cooperative societies in Odisha that have benefited from these schemes during the last three financial years;

(c)  whether  the  Government  has  taken  steps  to  expand  national  and  international  market  access  for Odisha handloom products through electronic commerce (e-commerce) platforms, exhibitions or export promotion initiatives and if so, the details thereof; and

(d) the measures being undertaken to strengthen branding, Geographical Indication (GI) promotion and sustainable livelihoods for handloom artisans in Odisha?

## उत्तर

## ANSWER

## वस्त्र मंत्री (श्री गिरििाज स ंह)

## MINISTER OF TEXTILES (SHRI GIRIRAJ SINGH)

(a) & (b): Ministry of Textiles through Office of  Development  Commissioner  (Handlooms) implementing following schemes for promotion and marketing of traditional handloom textiles of the country including Odisha:

(i)        National Handloom Development Programme;

(ii)       Raw Material Supply Scheme;

Under the above schemes, financial assistance is provided to eligible handloom agencies/weavers for  raw  materials,  procurement  of  upgraded  looms  &  accessories,  solar  lighting  units,  construction  of workshed, skilling, product & design development, technical and common infrastructure, marketing of handloom products in domestic & international markets,  concessional  loans  under weavers'  MUDRA scheme and social security etc.

The details of funds allocated and utilized for promotion and marketing of traditional handloom textiles of the country including Odisha under these schemes during FY 2023-24 to FY 2025-26 (as on 18.03.2026) are given below:

| (Rs. in Crore)   | (Rs. in Crore)   | (Rs. in Crore)   | (Rs. in Crore)   | (Rs. in Crore)   | (Rs. in Crore)   | (Rs. in Crore)           | (Rs. in Crore)           |
|------------------|------------------|------------------|------------------|------------------|------------------|--------------------------|--------------------------|
| Sl.              | No.Scheme        | 2023-24          | 2023-24          | 2024-25          | 2024-25          | 2025-26 (as on 18.03.26) | 2025-26 (as on 18.03.26) |
|                  |                  | Revised Estimate | Expenditure      | Estimate         | Expenditure      | Revised Estimate         | Expenditure              |
| 1                | NHDP             | 190.00           | 186.36           | 195.84           | 195.50           | 234.84                   | 234.47                   |
| 2                | RMSS             | 160.00           | 159.71           | 172.17           | 172.16           | 219.00                   | 218.91                   |
| Total            | Total            | 350.00           | 346.07           | 368.01           | 367.66           | 453.84                   | 453.38                   |

Funds under Raw  Material Supply Scheme  (RMSS)  have  been sanctioned directly to Implementing  Agencies  (IAs).  Therefore,  state-wise  beneficiaries  under  RMSS  are  not  maintained. Further,  a  total  no.  of  18300  weavers  have  been  benefitted  under  various  component  of  National Handloom Development Programme (NHDP) scheme during last three financial years.

(c): For  export  promotion  of  handlooms,  participation  of  handloom  exporters/weavers  in  various International  marketing  events/fairs  India  International  Trade  Fair,  Buyer  Seller  Meet,  Reverse  Buyer Seller Meet, Big Ticket events, Bharat Tex, are organised through Handloom Export Promotion Council.

An  e-commerce  portal  (https://www.indiahandmade.com/)  has  been  developed  facilitating  weavers  & artisans  for  online  marketing  of  handloom  &  handicrafts  products  directly  to  the  buyers/consumers without involvement of any intermediaries. In addition, 23 e-commerce agencies have been associated for  on-line  marketing  of  handloom  products.  Further,  steps  have  been  taken  to  on-board  weavers  and artisans  on  Government  e-Market  (GeM)  place  to  enable  them  sell  their  products  directly  to  various Government Departments and organizations. So far about 1.50 lakh weavers including 4145 weavers in Odisha have been on-boarded on the GeM portal.

(d): Ministry of Textiles promotes  the provision of  Geographical Indication (GI)  of  Goods (Registration & Protection) Act 1999, in respect of handloom products of pan India under the scheme, National Handloom Development Programme (NHDP). Under the above scheme, financial assistance is provided for meeting the expenses in registering the designs/products, imparting training to personnel of implementing agencies and effective enforcement of G.I. registration. So far, a total no. of 106 handloom products, including 09 in Odisha state have been registered under the GI Act.

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