Lok Sabha Question No. 224 (STARRED), answered on 2016-08-02
Subject: Consumer Awareness
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: BHARAT SINGH, VIJAY KUMAR HANSDAK

## Government of India Ministry of Consumer Affairs, Food and Public Distribution

## Department of Consumer Affairs

## LOK SABHA

STARRED QUESTION NO. *224

TO BE ANSWERED ON 2.08.2016

## CONSUMER AWARENESS

## *224.  SHRI BHARAT SINGH:

SHRI VIJAY KUMAR HANSDAK:

(OIH)

## Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=h be pleased to state:

- (a) the  details  of  consumer  awareness  programmes sanctioned and those pending with the Government during the last three years, State-wise;
- (b) the funds provided for the said programmes during the said period, Statewise;
- (c) whether the consumer awareness programme has achieved the desired results, especially in rural and other inaccessible areas, and if not, the reasons therefor;
- (d) whether any mechanism is available for assessing/monitoring the implementation of the said programmes; and
- (e) if  so,  the  details  thereof  and  the  steps  taken  to  improve  the  functioning  of  the programmes?

## ANSWER

## miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=h ¼Jh jke foykl ikloku½

THE MINISTER OF CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI RAM VILAS PASWAN)

(a) to  (e) :

A Statement is laid on the Table of the House.

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## STATEMENT  REFERRED  IN  REPLY  TO  PARTS  (a)  TO  (e)  OF  LOK  SABHA STARRED QUESTION NO.*224 FOR 02.08.2016 REGARDING CONSUMER AWARENESS.

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(a) & (b)   : The Government carries out a multi-media 'Jago Grahak Jago' campaign on pan India  basis.  Under  this,  grants-in-aid  are  also  released  to  States/UTs  for  creating  consumer awareness in the respective States/UTs at local level in their regional languages. Details of funds released  to  States/UTs  for consumer  awareness  activities  during  the  last  three  years  are  at Annexure-I.

This apart, Grant is also given from Consumer Welfare Fund (CWF) to the states/UTs for setting  up  of  Corpus  Fund  of  Rs.  10.00  crores  for  undertaking  Consumer  Awareness/Welfare activities.  The  ratio  of  Centre:  State  share  in  the  Corpus  Fund  is  75:25.  In  case  of  special category States/UTs, the ratio is 90:10.  So far, Corpus Fund has been set up in 11 States/UTs viz. Gujarat, Andhra Pradesh, Odisha, West Bangal, Bihar, Nagaland, Karnataka, Tamil Nadu, Madhya  Pradesh,  Kerala  and  Haryana.  Details  of  grants  released  to  various  States/UTs  from CWF during the last 3 years are at Annexure-II .

On  two  proposals  received  from  Jharkhand  and  Telangana,  clarifications  have  been sought from the State Governments.

(c)  to  (e)      :    Impact  assessment  and  monitoring  is  an  on-going  process.  A  study  which  was carried out on the consumer awareness campaign in 14 States and 1 Union Territory covering 60 districts, revealed that 90.9% of the sample respondents (both urban and rural) are aware of the campaign.  Further,  Indian  Institute  of  Mass  Communication  has  been  tasked  to  carry  out  an impact assessment of Jago Grahak Jago campaign carried out from 2012 onwards and to suggest suitable strategies for making the campaign more effective in terms of content and outreach.

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## ANNEXURE - I

## STATEMENT  REFERRED  IN  REPLY  TO  PARTS  (a)  &  (b)  OF  LOK  SABHA  STARRED QUESTION NO.*224 FOR 02.08.2016 REGARDING CONSUMER AWARENESS.

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| Sr. No.   | States                                        | Fund Released 2013-14   | Fund Released 2014-15   | Fund Released 2015-16   |
|-----------|-----------------------------------------------|-------------------------|-------------------------|-------------------------|
| 1         | Andhra Pradesh                                | Nil                     | Nil                     | Nil                     |
| 2         | Arunachal Pradesh                             | 2000000.00              | Nil                     | Nil                     |
| 3         | Assam                                         | 2993182.00              | 2993182.00              | Nil                     |
| 4         | Bihar                                         | Nil                     | Nil                     | 3000000.00              |
| 5         | Chhattisgarh                                  | 3000000.00              | Nil                     | Nil                     |
| 6         | Goa                                           | Nil                     | 500000.00               | 2000000.00              |
| 7         | Gujarat                                       | 5000000.00              | 5000000.00              | 5000000.00              |
| 8         | Haryana                                       | 2884528.00              | 3000000.00              | Nil                     |
| 9         | Himachal Pradesh                              | 2000000.00              | Nil                     | 2000000.00              |
|           | Special Project                               | Nil                     | Nil                     | 2000000.00              |
| 10        | Jammu & Kashmir                               | Nil                     | Nil                     | Nil                     |
| 11        | Jharkhand                                     | Nil                     | Nil                     | Nil                     |
| 12        | Karnataka                                     | Nil                     | Nil                     | Nil                     |
| 13        | Kerala                                        | Nil                     | Nil                     | 2552516.00              |
|           | Special Project                               | Nil                     | Nil                     | 2947484.00              |
| 14        | Madhya Pradesh                                | 5000000.00              | Nil                     | Nil                     |
| 15        | Maharashtra                                   | 2882000.00              | 5000000.00              | Nil                     |
| 16        | Manipur                                       | Nil                     | Nil                     | Nil                     |
| 17        | Meghalaya                                     | Nil                     | Nil                     | 2000000.00              |
| 18        | Mizoram                                       | Nil                     | 2000000.00              | 2000000.00              |
| 19        | Nagaland                                      | 2000000.00              | 2000000.00              | 2000000.00              |
| 20        | Odisha                                        | Nil                     | Nil                     | Nil                     |
| 21        | Punjab                                        | 3000000.00              | Nil                     | Nil                     |
| 22        | Rajasthan                                     | Nil                     | 4646559.00              | 5000000.00              |
| 23        | Sikkim                                        | Nil                     | 2000000.00              | 2000000.00              |
|           | Special Project                               | Nil                     | Nil                     | 2000000.00              |
| 24        | Tamil Nadu                                    | Nil                     | Nil                     | Nil                     |
| 25        | Telangana                                     | Nil                     | 2000000.00              | 2000000.00              |
| 26        | Tripura                                       | 2000000.00              | 2000000.00              | 2000000.00              |
| 27        | Uttar Pradesh                                 | 9125000.00              | 8500000.00              | Nil                     |
| 28        | Uttrakhand                                    | Nil                     | Nil                     | Nil                     |
| 29        | West Bengal                                   | 4759254.00              | 4759254.00              | 5000000.00              |
|           | Special Project                               | Nil                     | Nil                     | 1500000.00              |
| 1         | Union Territories Andaman and Nicobar Islands | Nil Nil                 | Nil                     | Nil                     |
| 2         | Chandigarh                                    | Nil                     | Nil                     | Nil                     |
| 3         | Dadar and Nagar Haveli                        | Nil                     | Nil                     | Nil                     |
| 4         | Daman and                                     | Nil                     | Nil                     | Nil                     |
| 5         | Diu Lakshadweep                               | Nil                     | Nil                     | Nil                     |
| 6         | Delhi                                         | Nil                     | 2170031.00              | Nil                     |
| 7         | Puducherry                                    | 875000.00               | Nil                     | 2000000.00              |
|           | Total                                         | 47518964.00             | 46569026.00             | 47000000.00             |

## STATEMENT  REFERRED  IN  REPLY  TO  PARTS  (a)  &  (b)  OF  LOK  SABHA  STARRED QUESTION NO.*224 FOR 02.08.2016 REGARDING CONSUMER AWARENESS.

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## FUNDS  RELEASED  TO  THE  STATES/UTS  FOR  SETTING  UP  A  CORPUS  FUND  UNDER CONSUMER WELFARE FUND .

Rs. In lakhs

| Sr. No.   | States         | Fund Released 2013- 14   | Fund Released 2014-15   | Fund Released 2015-16   |
|-----------|----------------|--------------------------|-------------------------|-------------------------|
| 1         | Andhra Pradesh | 438                      | 212                     | 100                     |
| 2         | Bihar          | 487                      | Nil                     | Nil                     |
| 3         | Gujarat        | 750                      | Nil                     | Nil                     |
| 4         | Haryana        | Nil                      | 239                     | 486                     |
| 5         | Karnataka      | 487                      | Nil                     | Nil                     |
| 6         | Nagaland       | Nil                      | 238                     | 100                     |
| 7         | Odisha         | 487                      | Nil                     | Nil                     |
| 8         | Tamil Nadu     | 650                      | Nil                     | Nil                     |
|           | Total          | 2374                     | 477                     | 1173                    |

Apart from the above 8 States funds were released to Madhya Pradesh, Kerala & West Bengal during the period prior to 2013-2014.

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