Lok Sabha Question No. 3180 (UNSTARRED), answered on 2016-03-16
Subject: Revenue from Advertisements
Ministry: RAILWAYS
Asked by: BHAVANA GAWALI (PATIL), P.P. CHAUDHARY, NARANBHAI KACHHADIA, CHANDU LAL SAHU, RABINDRA KUMAR JENA, OM BIRLA, KRUPAL BALAJI TUMANE, GAJENDRA SINGH SHEKHAWAT, DILIP KUMAR MANSUKHLAL GANDHI

## GOVERNMENT OF INDIA MINISTRY OF RAILWAYS

## LOK  SABHA UNSTARRED QUESTION NO.3180 TO BE ANSWERED ON 16.03.2016

## REVENUE FROM ADVERTISEMENTS

- †  3180.  SHRIMATI BHAVANA PUNDALIKRAO GAWALI PATIL:

SHRI P.P.CHAUDHARY:

SHRI NARANBHAI KACHHADIYA:

SHRI CHANDU LAL SAHU:

SHRI RABINDRA KUMAR JENA:

SHRI OM BIRLA:

SHRI KRUPAL BALAJI TUMANE:

SHRI GAJENDRA SINGH SHEKHAWAT:

SHRI DILIPKUMAR MANSUKHLAL GANDHI:

Will the Minister of RAILWAYS be pleased to state:

- (a) the total  revenue earned by the Railways from non-fare and non-freight activities,  and  its      percentage    during    the  last  three  years  and  the current year;
- (b) whether  the  Railways  proposes  to  earn  additional  revenue  by  granting permission  for  large  scale  advertising    on  trains  and  if  so,  the  details thereof along with the number of trains selected under the said scheme;
- (c) whether  the  Government  also    proposes  to  introduce  or  allow  trolleys with or without advertisements at platform and if so, the details thereof ; and
- (d) the  amount  of  revenue  likely  to  be  earned  through  the  said  scheme annually?

MINISTER OF STATE IN THE MINISTRY OF RAILWAYS

ANSWER (SHRI MANOJ SINHA )

(a)to (d): A Statement is laid on the Table of  the House.

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STATEMENT  REFERRED  TO  IN  REPLY  TO  PARTS  (a)  TO  (d)  OF UNSTARRED QUESTION NO. 3180 BY SHRIMATI BHAVANA PUNDALIKRAO GAWALI PATIL, SHRI P.P.CHAUDHARY, SHRI NARANBHAI KACHHADIYA, SHRI CHANDU LAL SAHU,  SHRI RABINDRA KUMAR JENA, SHRI OM BIRLA, SHRI KRUPAL BALAJI TUMANE,  SHRI GAJENDRA SINGH SHEKHAWAT AND SHRI DILIPKUMAR MANSUKHLAL GANDHI TO BE ANSWERED IN LOK SABHA ON 16.03.2016 REGARDING REVENUE FROM ADVERTISEMENTS.

(a): The Sundry Earnings earned by Railways and its percentage to total earnings during the last three years & current year are as under:-

( ` in crore)

| Year                  |   Total Earnings |   Sundry Other Earnings | Percentage (%) of Sundry Other Earnings to total Earnings   |
|-----------------------|------------------|-------------------------|-------------------------------------------------------------|
| 2012-13               |           123901 |                 4261.36 | 3.44 %                                                      |
| 2013-14               |           139838 |                 5721.3  | 4.09 %                                                      |
| 2014-15               |           157072 |                 5092.74 | 3.29 %                                                      |
| 2015-16 (upto Feb.16) |           148056 |                 4311.33 | 2.91 %                                                      |

(b): Policy guidelines already  exist  for commercial advertising on trains. There  are  various  schemes  of  commercial  advertising  on  interior  and exterior of  trains like display of advertisement panels,  vinyl wrapping of coaches  etc.    Advertising  is  permitted  in  all  categories  of  trains irrespective of route.

(c):  Zonal  Railways  have  been  advised  to  introduce  modern  luggage trolleys at stations wherever  feasible through sponsorship from individuals, NGOs  Trusts, Charitable institutions, Corporates and PSUs/Corporate Houses under their Corporate Social Responsibility.

(d):  Since this facility is proposed on sponsorship-basis, the question of likely revenue does not arise.

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