Lok Sabha Question No. 318 (STARRED), answered on 2015-12-21
Subject: Incredible India Campaign
Ministry: TOURISM
Asked by: KIRTI (JHA) AZAD, ASADUDDIN OWAISI

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA STARRED QUESTION NO.*318 ANSWERED ON 21.12.2015

## INCREDIBLE INDIA CAMPAIGN

- *318. SHRI KIRTI AZAD:

SHRI ASADUDDIN OWAISI:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has launched Incredible India Campaign to promote tourism in the country and has included the tourist places of various States in Incredible India Campaign and if so, the details thereof; whether  the  Union  Government  has  received  proposals  from various State Governments in this regard and if so, the action
- (b) taken thereon;
- (c) whether the Union Government has provided any assistance to the  State  Governments  in  this  regard  and  if  so,  the  details thereof and if not, the reasons therefor; and
- (d) whether the Government proposes to launch fresh scheme on the lines of Incredible India to better its place in the tourism index and if so, the details thereof and the steps taken by the Government in this regard?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (DR. MAHESH SHARMA)

(a)  to (d):  A Statement is laid on the Table of the Sabha.

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STATEMENT  IN  REPLY TO  LOK  SABHA  STARRED  QUESTION NO.*318 ANSWERED    ON   21.12.2015   REGARDING  INCREDIBLE INDIA  CAMPAIGN

(a)  to  (d):  The    Ministry    of    Tourism    as    part    of    its    ongoing promotional  activities  releases  campaigns in the international and domestic markets and also undertakes other promotional activities  under the 'Incredible India' brand-line.  The  Ministry  of Tourism    launches      these    campaigns    on    various    publicity platforms  such  as  Print,  Television,  Online,  Outdoor  etc. with the  objective    to    promote  various    tourism    destinations    and products  of  India  in  a  holistic  manner.  Campaigns  with  special emphasis  on  North Eastern  States  of  India  and  the  State of Jammu & Kashmir  are  also  released  in  the  domestic  market. In addition to advertising, various promotional activities undertaken    by    the      Ministry  of  Tourism  include  participation  in travel fairs, exhibitions and events,  awareness    programmes, support    to    Indian    food    festivals,    offering    joint    advertising, brochure  support,  inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality programme of  the  Ministry.    In  addition,  the  Ministry  of  Tourism  promotes various tourism destinations and products through its website and publicity and promotional material produced by it from time to time.

The Ministry of Tourism has been providing Central Financial Assistance (CFA) to various State Governments and Union Territory Administrations for tourism projects identified in consultation with them for each financial year, subject to receipt of Detailed Project Report  (DPR),  liquidation  of  Utilization  Certificates,  availability  of funds and adherence to relevant scheme guidelines. The State/Union  Territory-wise    list    of    tourism    projects  and  amount sanctioned  for  the  last  three  years (i.e. 2012-13, 2013-14  and 2014-15)  is  given  at  Annexure-I.

The    Ministry    of    Tourism    is    focussing    on    integrated development    of    tourists    circuits    and    destinations    in    the country. Following two new schemes have been launched in 201415 for this purpose.

- 1) Swadesh    Darshan    for    Integrated    Development    of Tourist  Circuits  around  specific  themes.
- 2) National    Mission    on    Pilgrimage    Rejuvenation    and Spiritual    Augmentation  Drive  (PRASAD)      to    beautify and  improve    the    amenities    and    infrastructure    at pilgrimage  centres of  all   faiths.

List  of    projects    sanctioned    under    Swadesh  Darshan    and PRASAD  in  2014-15  and  2015-16 (till  02.12.2015)  is  given  at Annexure-II.

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ANNEXURE -I

STATEMENT   IN    REPLY    OF    PARTS    (a)    TO    (d)    OF    LOK  SABHA STARRED QUESTION NO.*318 ANSWERED ON 21.12.2015  REGARDING INCREDIBLE   INDIA  CAMPAIGN.

The  State/Union Territory-wise  list  of  tourism  projects and amount sanctioned  for  the  last  three  years (i.e. 2012-13, 2013-14  and  201415)

(Rs. in lakh)

| Sl. No.   | Name of the State                               | 2012-13   | 2012-13         | 2013-14   | 2013-14         | 2014-15   | 2014-15         |
|-----------|-------------------------------------------------|-----------|-----------------|-----------|-----------------|-----------|-----------------|
|           |                                                 | No.       | Amt. Sanctioned | No.       | Amt. Sanctioned | No.       | Amt. Sanctioned |
| 1.        | Andhra Pradesh                                  | 4         | 6278.73         | 14        | 4532.02         | 11        | 9515.53         |
|           | Combined Projects for Andhra Pradesh &Telangana | 0         | 0.00            | 1         | 4588.80         | 0         | 0.00            |
| 2.        | Arunachal Pradesh                               | 16        | 6612.50         | 11        | 7473.64         | 8         | 8455.35         |
| 3.        | Andaman & Nicobar                               | 0         | 0.00            | 0         | 0.00            | 0         | 0.00            |
| 4.        | Assam                                           | 0         | 0.00            | 0         | 0.00            | 3         | 3568.11         |
| 5.        | Bihar                                           | 1         | 500.00          | 14        | 11109.85        | 3         | 4220.47         |
| 6.        | Chandigarh                                      | 0         | 0.00            | 0         | 0.00            | 0         | 0.00            |
| 7.        | Chhattisgarh                                    | 0         | 0.00            | 0         | 0.00            | 5         | 990.13          |
| 8.        | Dadra & Nagar Haveli                            | 0         | 0.00            | 0         | 0.00            | 0         | 0.00            |
| 9.        | Daman & Diu                                     | 0         | 0.00            | 0         | 0.00            | 1         | 775.54          |
| 10.       | Delhi                                           | 2         | 2461.91         | 2         | 5768.98         | 0         | 0.00            |
| 11.       | Goa                                             | 2         | 50.00           | 0         | 0.00            | 1         | 879.04          |
| 12.       | Gujarat                                         | 1         | 486.75          | 0         | 0.00            | 0         | 0.00            |
| 13.       | Haryana                                         | 0         | 0.00            | 8         | 1487.25         | 3         | 121.66          |
| 14.       | Himachal Pradesh                                | 11        | 3029.88         | 1         | 3371.52         | 0         | 0.00            |
| 15.       | Jammu and Kashmir                               | 25        | 11260.00        | 15        | 7618.54         | 2         | 732.50          |
| 16.       | Jharkhand                                       | 2         | 4885.71         | 1         | 500.00          | 0         | 0.00            |
| 17.       | Kerala                                          | 6         | 7826.53         | 10        | 4065.63         | 0         | 0.00            |
| 18.       | Karnataka                                       | 0         | 0.00            | 8         | 3228.71         | 1         | 5000.00         |

| 19.   | Lakshadweep    |   0 |      0.00 |   0 |      0.00 |   0 |     0.00 |
|-------|----------------|-----|-----------|-----|-----------|-----|----------|
| 20.   | Maharashtra    |   5 |   7914.79 |   6 |   6795.18 |   0 |     0    |
| 21.   | Manipur        |   7 |   3595.62 |   8 |   7234.84 |   7 | 14752.5  |
| 22.   | Meghalaya      |   1 |     17.94 |   3 |     46.9  |   0 |     0    |
| 23.   | Mizoram        |   3 |     49.15 |  10 |   4711.16 |   3 |  4879.69 |
| 24.   | Madhya Pradesh |  20 |  20989.8  |   9 |  10021.3  |   5 |  3690.54 |
| 25.   | Nagaland       |  11 |   4556.66 |  11 |   5222.01 |  10 |  5980.2  |
| 26.   | Odisha         |   2 |     61.3  |  12 |   6543.08 |   3 |  6488.34 |
| 27.   | Puducherry     |   0 |      0    |   1 |   4848.16 |   0 |     0    |
| 28.   | Punjab         |   2 |     50    |   2 |   1038.86 |   3 |  4831.98 |
| 29.   | Rajasthan      |   0 |      0    |  10 |   5174.71 |   2 |   149.93 |
| 30.   | Sikkim         |  13 |   7020.18 |  14 |  10485    |   8 |  5200    |
| 31.   | Tamil Nadu     |   2 |   2041.97 |   0 |      0    |   0 |     0    |
| 32.   | Telangana      |   5 |   4191.34 |   8 |   3370.07 |   4 |   504.36 |
| 33.   | Tripura        |   0 |      0    |   0 |      0    |   0 |     0    |
| 34.   | Uttar Pradesh  |  12 |   3486.15 |  26 |  13071.3  |   4 |  3368.05 |
| 35.   | Uttarakhand    |   2 |   1297.47 |  29 |  21772.7  |   1 |   391.69 |
| 36.   | West Bengal    |   3 |   4694.46 |   0 |      0    |   0 |     0    |
|       | Total          | 158 | 103359    | 234 | 154080    |  88 | 84495.6  |

Includes  Projects  relating  to  Product/Infrastructure  Development  for Destinations and Circuits (PIDDC), Human Resource Development (HRD), Fairs and Festivals & Rural Tourism.

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ANNEXURE -II

STATEMENT   IN    REPLY    OF    PARTS    (a)    TO    (d)    OF    LOK  SABHA STARRED QUESTION NO.*318 ANSWERED ON 21.12.2015  REGARDING INCREDIBLE   INDIA  CAMPAIGN.

The list of projects sanctioned under Swadesh Darshan during 2014-15 and 2015-16 (till 02.12.2015)

(Rs. in Crore)

|   Sl. No. | Name of the Circuit       | State             | Name of the Project                                                                                                                                                                                                                                                      | Year     |   Amount Sanctioned |
|-----------|---------------------------|-------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------|---------------------|
|         1 | Coastal Circuit           | Andhra Pradesh    | Development of Kakinada Hope Island Konaseema as World class coastal & Eco Tourism Circuit in Andhra Pradesh                                                                                                                                                             | 2014- 15 |               69.83 |
|         2 | North- East India Circuit | Arunachal Pradesh | Bhalukpong-Bomdila- Tawang in Arunachal Pradesh                                                                                                                                                                                                                          | 2014- 15 |               50    |
|         3 | Buddhist Circuit          | Bihar             | Cultural Centre, Bodhgaya                                                                                                                                                                                                                                                | 2014- 15 |               33.17 |
|         4 | North- East India Circuit | Manipur           | Development of Tourist Circuit in Manipur: Imphal-Moirang- Khongjom-Moreh                                                                                                                                                                                                | 2015- 16 |               89.66 |
|         5 | North- East India Circuit | Sikkim            | Development of Tourist Circuit linking - Rangpo (entry) - Rorathang - Aritar - Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang - Lachen - Thangu - Gurudongmer - Mangan - Gangtok - TuminLingee - Singtam (exit) in Sikkim | 2015- 16 |               98.05 |

| 6.   | Eco Circuit    | Uttarakhand   | Integrated Development of Eco-Tourism, Adventure Sports, Associated Tourism related Infrastructure for Development of Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand   | 2015- 16   |   80.37 |
|------|----------------|---------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------|---------|
| 7.   | Desert Circuit | Rajasthan     | Development of Sambhar Lake Town and Other Destinations under Desert Circuit in SwadeshDarshan Scheme                                                                                            | 2015- 16   |   63.96 |
| 8.   | Tribal Circuit | Nagaland      | Development of Tribal Circuit Peren -Kohima- Wokha, Nagaland                                                                                                                                     | 2015- 16   |   97.36 |
|      | Total          |               |                                                                                                                                                                                                  |            |  582.4  |

The State-wise details of the funds sanctioned under PRASAD Scheme during the year 2014-15 and 2015-16 (till 02.12.2015).

(Rs. in Crore)

| Sl. No.   | Name of the State & project                                              | Year    | Amount Sanctioned   |
|-----------|--------------------------------------------------------------------------|---------|---------------------|
|           | BIHAR                                                                    |         |                     |
| 1.        | Development of basic facilities at Vishnupad temple, Gaya, Bihar         | 2014-15 | 4.29                |
|           | UTTAR PRADESH                                                            |         |                     |
| 2.        | Development of Mathura- Vrindavan as Mega Tourist Circuit (Ph-II)        | 2014-15 | 14.93               |
| 3.        | Construction of Tourist Facilitation Centre at Vrindavan, Distt. Mathura | 2014-15 | 9.36                |

|             | ODISHA                                                                                                             |         |        |
|-------------|--------------------------------------------------------------------------------------------------------------------|---------|--------|
| 4.          | Infrastructure Development at Puri, Shree JagannathDham- Ramachandi-Prachi River front at Deuli under Mega Circuit | 2014-15 | 50.00  |
|             | PUNJAB                                                                                                             |         |        |
| 5.          | Development of KarunaSagarValmikiSthal at Amritsar                                                                 | 2015-16 | 6.45   |
|             | RAJASTHAN                                                                                                          |         |        |
| 6.          | Integrated Development of Pushkar/Ajmer                                                                            | 2015-16 | 40.44  |
|             | Andhra Pradesh                                                                                                     |         |        |
| 7.          | Development of amaravati Town, Guntur District of Andhra Pradesh as Tourist Destination                            | 2015-16 | 28.36  |
|             | Assam                                                                                                              |         |        |
| 8.          | Development of Kamakhya Temple and Pilgrimage Destination in and around Guwahati.                                  | 2015-16 | 33.98  |
| Grand Total | Grand Total                                                                                                        |         | 187.81 |

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