Lok Sabha Question No. 904 (UNSTARRED), answered on 2026-02-04
Subject: Har Label Kuch Kahta Hai
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: Dr. C M Ramesh

904. DR. C M RAMESH:

Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION be pleased to state:

- (a) whether the Government is bringing awareness to consumers through ' Har Label Kuch Kahta Hai ' on food labels, etc., and if so, the details thereof;
- (b) the difference between ' Jago Grahak Jago ' and ' Har Label Kuch Kahta Hai ' ;
- (c) the  details  of  reasons  that ' Har  Label  Kuch  Kahta  Hai ' is  campaigned  only  through  digital platforms, fairs and exhibitions and not through TV channels which have more reach; and
- (d) the details of the ' Aaj se Thoda Kam ' campaign and the manner in which the Government taking it to the people?

## ANSWER

## THE MINISTER OF STATE CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI B.L.VERMA)

(a)  to  (d)  :      Department  of  Consumer  Affairs  has  been  generating  country-wide  multimedia  consumer awareness  campaign  under  the  aegis  of  'Jago  Grahak  Jago'  through  various  media  including  electronic, outdoor  and  social  media.  Consumers  are  made  aware  of  unfair  trade  practices,  grievance  redressal mechanisms, Hallmarking, ISI marked products, and various other consumer related issues.

Food Safety and Standards Authority of India introduced the 'Eat Right India (ERI)' movement in 2018  with  a  focus  on  preventive  and  promotive  healthcare  through  social  and  behavioural  change.  This initiative is built on three core pillars - Eat Safe, Eat Healthy and Eat Sustainable.

'#HarLabelKuchKehtaHai" awareness campaign is being carried out under the 'Eat Right India' movement to empower citizens with label literacy for informed choices. It aims to educate consumers on key elements  like  nutritional  information  (calories,  fats,  sugars,  protein,  serving  size),  ingredient  lists,  allergen warnings, and date markings.

Further, a number of campaigns and activities such as -'#AajSeThodaKam', '#NoToAdulteration', '#StopObesity', etc are  being  conducted to make people aware about food safety and hygiene under Eat Right India movement. These campaigns are run through different platforms, e.g.  Radio Channels, TV Channels, Railway Stations, Cinema Hall, Social Media Platforms, Exhibitions, Melas, etc.

## Government of India

## Ministry of Consumer Affairs, Food and Public Distribution Department of Consumer Affairs

## LOK SABHA

## UNSTARRED QUESTION NO. 904

TO BE ANSWERED ON 04.02.2026

## HAR LABEL KUCH KAHTA HAI

FSSAI has undertaken 'Aaj se Thoda Kam' campaign to encourage consumers to gradually reduce their intake of fat, salt, and sugar through dietary modifications. Under this campaign, a series of short videos in  English,  Hindi,  and  different  regional  languages,  accompanied  by  flyers,  banners,  and  audio  clips  have been developed. These provide useful guidance on gradually reducing the consumption of High Fat, Sugar, and Salt (HFSS) foods.

This campaign is also run through different platforms - like - Doordarshan, All India Radio, Social Media Platforms, Exhibitions, etc

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