Lok Sabha Question No. 284 (STARRED), answered on 2015-08-10
Subject: Promotion and Marketing of Tribal Products
Ministry: TRIBAL AFFAIRS
Asked by: SRINIVAS KESINENI, ARJUN RAM  MEGHWAL

GOVERNMENT OF INDIA

(MINISTRY OF TRIBAL AFFAIRS)

**LOK SABHA**

**STARRED QUESTION NO. *284**

ANSWERED ON 10.08.2015

**PROMOTION AND MARKETING OF TRIBAL PRODUCTS**

*284.    SHRI KESINENI NANI:

SHRI ARJUN MEGHWAL:

Will the Minister of TRIBAL AFFAIRS be pleased to state:-

1. the details of the schemes under implementation for the marketing and promotion of tribal products and artefacts;

1. whether there is any proposal for online retailing of these products and if so, the details thereof and if not, the reasons therefor;

1. the assistance provided by the Tribal Cooperative Marketing Development   Federation of India Limited in marketing of tribal products during each of the last three years and the current year, State/UT-wise; and

1. whether the Government has conducted any study to assess rise in income and improvement of living condition of tribals on account of institutionalised procurement of products and commodities and if so, the details thereof?

## ANSWER

## 

## MINISTER OF TRIBAL AFFAIRS

(SHRI JUAL ORAM)

(a) to (d): A Statement is laid down on the Table of the House

**Statement referred to in reply to part (a) to (d) of the Lok Sabha Starred Question No. *284 for 10.08.2015 regarding Promotion and Marketing of Tribal Products**

(a):	The Ministry of Tribal Affairs implements a scheme ‘Institutional Support for Development and Marketing of Tribal Products/Produce’ for promotion of tribal products and artefacts. Under this scheme, Grants-in-Aid is provided to Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), State Tribal Development Cooperative Corporation (STDCC), State  Forest Development  Corporation (STDCs), Minor Forest Produce (Trading and Development) Federations(MFPTDFs) etc. for  the following activities:-

1. Market intervention
2. Training and skill up-gradation of tribal Artisans, Craftsmen, MFP gatherers etc.
3. R&D/IPR activity and
4. Supply chain infrastructure development.
5. Trade Information System

(b):	Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has launched an e-commerce portal for online sale of tribal products at [www.tribesindia.com](http://www.tribesindia.com/) . TRIFED has also made arrangements with M/s Jasper Infotech Pvt Ltd. for online sales of tribal products on their online portal [www.snapdeal.com](http://www.snapdeal.com/) w.e.f. 07.04.2015.

(c):	The details of assistance provided by the Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) in marketing of tribal products during each of the last three years and the current year, State/UT- wise are at **Annex.I** .

(d):	No such study has been conducted.

**Annex I**

**Annex  referred to part(c) of Lok Sabha Starred Question No.*284 dated 10.08.2015**

The details of the assistance provided by the Tribal Cooperative Marketing Development   Federation of India Limited in marketing of tribal products during each of the last three years and the current year, State/UT-wise year is given below:

1. The details of purchases made by TRIFED during last 3 years and the current year are given below:

(Rs in Lakh)

| **SL. NO.**   | **OFFICE**        | **2012-13**   | **2013-14**   |   **2014-15** |   **2015-16 (as on 31.7.2015)** |
|---------------|-------------------|---------------|---------------|---------------|---------------------------------|
| 1             | Gujarat           | 47.35         | 48.63         |         23.32 |                            0.70 |
| 2             | Madhya Pradesh    | 181.69        | 178.54        |         79.83 |                           21.15 |
| 3             | Odisha            | 57.92         | 89.88         |         45.14 |                           25.18 |
| 4             | Karnataka         | 14.87         | 6.17          |          7.82 |                            1.84 |
| 5             | Uttrakhand        | 226.60        | 248.54        |        218.21 |                           30.08 |
| 6             | North East States | 65.80         | 89.74         |         55.27 |                           19.78 |
| 7             | Andhra Pradesh    | 41.73         | 42.64         |         33.95 |                           15.43 |
| 8             | Rajasthan         | 45.65         | 39.64         |          61.6 |                           33.93 |
| 9             | Chattisgarh       | 102.43        | 153.67        |        103.93 |                           27.11 |
| 10            | Maharashtra       | 1.72          | 1.57          |         11.56 |                            1.34 |
| 11            | Delhi             | 128.15        | 121.65        |        231.77 |                            7.24 |
| 12            | Jharkhand         | 29.83         | 28.95         |         18.64 |                            0.52 |
|               | **Total**         | **943.74**    | **1049.62**   |        891.05 |                          184.30 |

1. The details of the Tribal Artisan Melas (TAMs) organised during last 3 years is given below:
| **Sl.No**   | **State**      | **2012-13**           |                     | **2013-14**                   |                     | **2014-15**   |                     |
|-------------|----------------|-----------------------|---------------------|-------------------------------|---------------------|---------------|---------------------|
|             |                | **Place**             | **No of TAMs org.** | **Place**                     | **No of TAMs org.** | **Place**     | **No of TAMs org.** |
| 1           | Nagaland       |                       |                     | Dimapur                       | 1                   | Mon           | 1                   |
| 2           | Madhya Pradesh | Sheopur Kalan, Shioni | 2                   | Betul, Sahdole                | 2                   | Umaria        | 1                   |
| 3           | Odisha         | Mayurbhanj            | 1                   | Digsui                        | 1                   | Nawarang pur  | 1                   |
| 4           | Rajasthan      | Banswada, Kota        | 2                   | Sirohi                        | 1                   | Udaipur       | 1                   |
| 5           | Maharashtra    | Nagpur                | 1                   |                               |                     | Gondia        | 1                   |
| 6           | West-Bengal    | Totopara, Bolpur      | 2                   | Purulia, Kalingpong, Rabangla | 3                   | Siligudi      | 1                   |

| 7   | Gujarat           | Chhotta Udaipur, Ambaji    | 2      |            |        | Saputara          | 1      |
|-----|-------------------|----------------------------|--------|------------|--------|-------------------|--------|
| 8   | Arunachal Pradesh | Itanagar                   | 1      | Pashi Ghat | 1      | Changlang         | 1      |
| 9   | Jharkhand         | Ranchi, Gumla              | 2      |            |        | Dumka, Jamshedpur | 2      |
| 10  | Karnataka         |                            |        | Mysore     | 1      | Karwar            | 1      |
| 11  | Assam             |                            |        | Lakhimpur  | 1      |                   |        |
| 12  | Uttarakhand       | Dunda                      | 1      | Khatima    | 1      |                   |        |
| 13  | Bihar             |                            |        | Champaran  | 1      |                   |        |
| 14  | Mizoram           |                            |        | Aizwal     | 1      |                   |        |
| 15  | Andhra Pradesh    | Adilabad, Araku, Srisailum | 3      | Warangal   | 1      |                   |        |
| 16  | Sikkim            | Rongli                     | 1      |            |        |                   |        |
| 17  | J & K             | Ganderbal                  | 1      |            |        |                   |        |
| 18  | Uttar Pradesh     | Behraich                   | 1      |            |        |                   |        |
| 19  | Himachal Pradesh  | Kullu                      | 1      |            |        |                   |        |
| 20  | Chhattisgarh      | Jagdalpur                  | 1      |            |        |                   |        |
| 21  | Manipur           | Ukhrul, Imphal             | 2      |            |        |                   |        |
| 22  | Tamil Nadu        | Coimbatore                 | 1      |            |        |                   |        |
|     |                   |                            | **25** |            | **15** |                   | **11** |

**3.** The details of sales made by TRIFED during last 3 years and current year is given below:                                             (Rs in Lakhs)

| **SL. NO.**   | **OFFICE**        | **2012-13**   | **2013-14**   | **2014-15**   | **2015-16 (as on 03.08.2015)**   |
|---------------|-------------------|---------------|---------------|---------------|----------------------------------|
| 1             | Gujarat           | 12.24         | 17.75         | 11.30         | 0.32                             |
| 2             | Madhya Pradesh    | 215.98        | 202.60        | 201.42        | 36.63                            |
| 3             | Odisha            | 42.64         | 32.89         | 17.22         | 1.79                             |
| 4             | Karnataka         | 125.75        | 101.77        | 102.64        | 23.34                            |
| 5             | Uttrakhand        | 201.87        | 253.63        | 233.76        | 21.46                            |
| 6             | North East States | 55.63         | 106.59        | 105.81        | 28.36                            |
| 7             | Andhra Pradesh    | 50.20         | 65.37         | 52.40         | 15.56                            |
| 8             | Rajasthan         | 55.95         | 76.71         | 94.74         | 13.41                            |
| 9             | Chattisgarh       | 3.16          | 3.72          | 1.34          | 0                                |
| 10            | Maharashtra       | 65.92         | 69.25         | 62.52         | 11.35                            |
| 11            | Delhi             | 514.07        | 446.87        | 518.01        | 54.10                            |
| 12            | Jharkhand         | 25.80         | 35.77         | 38.08         | 1.66                             |
|               | **TOTAL**         | **1369.21**   | **1412.92**   | **1439.24**   | **252.06**                       |

**4.	Exhibitions:**

- **“Aadishilp” –** The details of Aadishilp exhibitions organised are given below:

| **Year**   |   **No. of Aadishilp Exhibition organised** | **Places**                |   **No. of artisans participated** |   **Sales made     (Rs in Lakhs)** |
|------------|---------------------------------------------|---------------------------|------------------------------------|------------------------------------|
| 2012-13    |                                           1 | Delhi                     |                                121 |                              87.79 |
| 2013-14    |                                           2 | Delhi and Bhopal          |                                100 |                              69.70 |
| 2014-15    |                                           3 | Delhi, Bhopal and Lucknow |                                134 |                             106.45 |

- **“Aadichitra” –** The details of Aadichitra exhibitions organised are given below:

| **Year**   |   **No. of Aadichitras** | **Place**                                                                                                                                                                                                                               |   **Sales made**  **(Rs. Lakh)** |
|------------|--------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------|
| 2012-13    |                       12 | Shanthigiri Ashram(Kerala), Kullu, Naggar, Shimla (Himachal Pradesh), Bangalore (Karnataka), Ahmadabad (Gujarat), Chennai (Tamil Nadu), Kolkata (West Bengal), Hyderabad  (Andhra Pradesh), 2 exhibitions in Mumbai (Maharashtra) & Goa |                            53.51 |
| 2013-14    |                       15 | Bangalore, Goa, Chennai, Mumbai, Darjeeling,  Dehradun, Indore, Hyderabad, Jaipur, Delhi, Vadodra, Ahmedabad  and Kolkota                                                                                                               |                            31.67 |
| 2014-15    |                       14 | Delhi, Bangalore, Darjeeling, Nagpur, Ahmedabad, Bhubaneswar, Surat, Pune, Chennai, Hyderabad, Chandigarh and Mumbai                                                                                                                    |                            19.20 |

- **OCTAVE -** a dance festival of North Eastern Region. The details of events participated are given below:

| **Year**   |   **No. of Octaves** | **Place**   |   **No. of Artisans Participated** |
|------------|----------------------|-------------|------------------------------------|
| 2012-13    |                    1 | Jodhpur     |                                 60 |
| 2013-14    |                    1 | Mumbai      |                                 50 |
| 2014-15    |                    1 | Panaji, Goa |                                 60 |

- TRIFED also participates in a number of exhibitions to promote tribal products. During the last financial year, TRIFED participated in more than 90 exhibitions across country.

*********