Lok Sabha Question No. 1475 (UNSTARRED), answered on 2026-02-09
Subject: Establishment of Convention Promotion Bureaus for MICE
Ministry: TOURISM
Asked by: Shri Vishaldada Prakashbapu Patil, Ms. Praniti Sushilkumar Shinde, Dr. Bachhav Shobha Dinesh, Adv Gowaal Kagada Padavi, Shri Vijay Baghel, Shri Vijay Kumar Dubey, Smt. Sanjna Jatav, Shri Chintamani Maharaj, Shri Khagen Murmu

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO.1475

## ANSWERED ON 09.02.2026

## ESTABLISHMENT OF CONVENTION PROMOTION BUREAUS FOR MICE

## 1475. SHRI VISHALDADA PRAKASHBAPU PATIL:

MS. PRANITI SUSHILKUMAR SHINDE:

DR. BACHHAV SHOBHA DINESH:

ADV GOWAAL KAGADA PADAVI:

SHRI VIJAY BAGHEL:

SHRI VIJAY KUMAR DUBEY:

SMT. SANJNA JATAV:

SHRI CHINTAMANI MAHARAJ:

SHRI KHAGEN MURMU:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government proposes to establish city-level Convention Promotion Bureaus especially as autonomous bodies to strengthen the  national  MICE  tourism  ecosystem,  and  if  so,  the  objective  and scope plan, timeline and estimated budget;
- (b) the details of the priority cities that have been identified across the country for setting up Bureaus including those in Maharashtra, and the  details  of  any  proposed  initiatives  particularly  for  Solapur, Nandurbar, Bhandara, Sangli and Dhule;
- (c) the criteria for their selection and stakeholder consultations envisaged to attract national and international MICE events, and the anticipated benefits for tourism, MSMEs,  hospitality and local employment across the country particularly in the said districts;
- (d) the  details  of  institutional  structure  and  coordination  mechanism envisaged with existing State initiatives, city authorities and industry stake holders including the Maharashtra Convention Bureau, to avoid duplication and ensure synergy;
- (e) whether any baseline or impact assessment has been undertaken and the  monitoring  and  accountability  mechanisms  proposed  to  track outcomes for local communities; and
- (f) the extent to which these bureaus are expected to enhance India's competitiveness in global business and convention tourism?

## ANSWER

## THE MINISTER OF TOURISM             (SHRI GAJENDRA SINGH SHEKHAWAT)

(a) to (f): Development and promotion of tourist destinations and products, including MICE tourism, is primarily the responsibility of the respective State Government/Union Territory (UT) Administration. However, as part of its ongoing  activities,  the  Ministry  of  Tourism  regularly  promotes  India  as  a holistic tourism destination including MICE tourism through various mediums including social media and websites.

The Ministry  of  Tourism  has  formulated  guidelines  for  setting  up  of MICE Promotion Bureaus which have been circulated to all States and Union Territories for establishing City MICE Promotion Bureaus.

The Ministry has also formulated a National Strategy and Roadmap for MICE Industry to promote the growth of MICE industry in the country. The following key pillars have been identified in the MICE strategy document:

- i.
- Institutional support for MICE
- ii. Developing Eco-system for MICE
- iii. Enhance competitiveness of Indian MICE industry
- iv. Enhance ease of doing business for MICE events
- v. Marketing India as a MICE destination
- vi. Skill development for MICE industry

The Ministry has introduced 'Meet in India' as a specialized sub-brand within  the  'Incredible  India'  campaign.  This  sub-brand  aims  to  enhance promotional initiatives, showcasing India as an appealing MICE destination equipped  with  top-tier  connectivity,  cutting-edge  infrastructure,  a  vibrant knowledge hub and a plethora of distinctive tourist attractions.

The Ministry has developed a comprehensive Digital MICE Catalogue, highlighting  infrastructure  and  facilities  across  60+  Indian  cities  that successfully hosted G20 meetings during India's presidency. This resource catalogue  is  designed  to  support  global  and  national  MICE  planners  in organizing  events  in  India,  while  promoting  Indian  cities  as  premier destinations on the world stage.

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