Lok Sabha Question No. 2919 (UNSTARRED), answered on 2016-03-15
Subject: Consumer Programs on TV/Radio
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: JAYADEV GALLA

## Government of India Ministry of Consumer Affairs, Food and Public Distribution Department of Consumer Affairs

## LOK SABHA UNSTARRED QUESTION NO. 2919

TO BE ANSWERED ON 15.03.2016

## CONSUMER PROGRAMS ON TV/RADIO

## 2919.  SHRI JAYADEV GALLA:

## Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=h be pleased to state:

- (a) whether the consumer awareness campaigns like Jago Grahak Jago, etc. have been able to penetrate  well  into  the  consumers  as  reflected  by  the  number  of  complaints  received during the last two years;
- (b) whether the Government proposes to make it mandatory for private television channels to telecast  consumer  awareness  campaign  advertisements  during  prime  time  without  any charges, or at minimum charges from the Government, if so, the details thereof and if not, the reasons therefor; and
- (c) the steps taken for the implementation of the proposals of the Government in this regard?

## ANSWER

## miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=ky; ea=h ¼Jh jke foykl ikloku½

## THE MINISTER OF CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI RAM VILAS PASWAN)

- (a) : The  Government  carries  out  multi-media  campaigns  for  consumer  awareness resulting in the slogan ' Jago Grahk Jago' becoming a household name. The 'Jago Grahak Jago' Consumer Awareness Campaign has been carried out on all India  basis through electronic/print media  and  outdoor  publicity.  The  consumers  have  become  aware  of  their  rights  and  are approaching Consumer Fora for redressal of their disputes. As on 29.2.2016, 44,89,348 number of cases have been filed in Consumer Fora since their inception. A study which was carried out on the consumer awareness campaign in 14 States and 1 Union Territory covering 60 districts revealed that 90.9% of the sample respondents (both urban and rural) are aware of the campaign.
- (b) & (c) : No, Madam. The Department of Consumer Affairs already carried out its ' Jago Grahak Jago' Camaign in private television channels  as well.

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## Government of India Ministry of Consumer Affairs, Food and Public Distribution Department of Consumer Affairs

## LOK SABHA UNSTARRED QUESTION NO. 2919

TO BE ANSWERED ON 15.03.2016

## CONSUMER PROGRAMS ON TV/RADIO

## 2919.  SHRI JAYADEV GALLA:

## Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=h be pleased to state:

- (a) whether the consumer awareness campaigns like Jago Grahak Jago, etc. have been able to penetrate  well  into  the  consumers  as  reflected  by  the  number  of  complaints  received during the last two years;
- (b) whether the Government proposes to make it mandatory for private television channels to telecast  consumer  awareness  campaign  advertisements  during  prime  time  without  any charges, or at minimum charges from the Government, if so, the details thereof and if not, the reasons therefor; and
- (c) the steps taken for the implementation of the proposals of the Government in this regard?

## ANSWER

## miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=ky; ea=h ¼Jh jke foykl ikloku½

## THE MINISTER OF CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI RAM VILAS PASWAN)

- (a) : The  Government  carries  out  multi-media  campaigns  for  consumer  awareness resulting in the slogan ' Jago Grahk Jago' becoming a household name. The 'Jago Grahak Jago' Consumer Awareness Campaign has been carried out on all India  basis through electronic/print media  and  outdoor  publicity.  The  consumers  have  become  aware  of  their  rights  and  are approaching Consumer Fora for redressal of their disputes. As on 29.2.2016, 44,89,348 number of cases have been filed in Consumer Fora since their inception. A study which was carried out on the consumer awareness campaign in 14 States and 1 Union Territory covering 60 districts revealed that 90.9% of the sample respondents (both urban and rural) are aware of the campaign.
- (b) & (c) : No, Madam. The Department of Consumer Affairs already carried out its ' Jago Grahak Jago' Camaign in private television channels  as well.

*****