Lok Sabha Question No. 825 (UNSTARRED), answered on 2016-07-21
Subject: Promotion of Indian Textile
Ministry: TEXTILES
Asked by: VIRENDRA  KUMAR

## PROMOTION OF INDIAN TEXTILE

## 825. DR. VIRENDRA KUMAR:

Will the Minister of TEXTILES वस्त्र मंरी be pleased to state:

- (a) the details of the steps taken by the Government for the brand promotion of Indian Textiles and access to global marketing;
- (b) whether  the  Government  proposes  to  take  steps  for  evolving  public  private partnership mode for making globally approved Indian brands more popular and if so, the details thereof; and
- (c) if not, the reasons therefor?

## उत्तर

## ANSWER वस्त्र मंरी ( )

MINISTER OF TEXTILES (SMT. SMRITI ZUBIN IRANI)

- (a): The details are given at Annexure.
- (b) & (c): However, Ministry of Textiles is promoting global recognition of various certification marks such as Handloom mark and Silk Mark and traditional products such as Baluchari Silk, Jamdani Cotton, Chanderi Saree, Pochhampally Ikat, tie-dye, etc.  Indian brands  who  are  planning  to  venture  overseas  can  capitalize  this  marketing  support  by including such marks and products in their offering to international customers.

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Ministry of Textiles (MoT) has taken 2 major steps in the direction of promoting Indian textiles as a brand in international market. They are:-

## i. Annual Marketing Plan:

MoT has developed a comprehensive and integrated Annual Marketing Plan in association with 11 sector Export Promotion Councils (EPCs) to promote Indian textiles in the world. The  various  ongoing  marketing  initiatives  are  synergized  in  the  Marketing  Plan  and specific  approach  has  been  taken  for  traditional,  emerging  and  other  important  markets. The key features of this Plan are:-

1. A common umbrella brand will be created for Indian Textiles. This would be done by:-
- a. Showcasing fibre to fashion products in Indian pavilion
- b. Organizing road shows in tandem with the ongoing event
- c. Organizing India Eve (B2B meetings) after business hours of event
2. A standard plan for doing pre-fair and post fair activities has been developed to be implemented  by  Export  Promotion  Councils.  A  Senior  Ministry  of  Textiles representative will accompany the delegation to ensure its implementation.
3. An international media agency will be hired to ensure industry participation during road  shows  and  India  Eve.  The  agency  will  be  responsible  for  running  proper media campaign before the event and also ensure wide media coverage.

## ii. Annual Mega Event 'Textiles India':-

Ministry  of  Textiles  shall  be  organizing  an  annual  mega  event  titled  'Textiles  India' covering the entire value chain i.e. from fibre to fashion. The event will have three components:

- a) Technical  Conference  titled 'Advantage  India:  Sourcing  Destination  for  The World ':- The conference will bring renowned national and international speakers and  delegates  to  one  platform  to  establish  India's  relevance  in  global  textile sourcing, key issues and way forward to achieve high growth. The conference will cover  various  facets  of  the  sector  like  skilling,  branding,  financing,  technology upgradation, etc.
- b) Mega  Exhibition: Mega  exhibition  will  cover  all sub-segments  of  textiles manufacturing value chain, from fibre to fashion. It is expected that there will be 800 to 1,000 Indian exhibitors participating in the event. About 2,500 international buyers and 1,000 Indian high volume retail buyers are expected to attend this mega event. International participants are being invited from the countries such as USA, U.K., Germany, France, Japan, Canada, Spain, UAE, China, Bangladesh, Turkey, Taiwan, etc.
- c) Allied  events :  In  addition  to  core  exhibition  and  stakeholder  conference,  allied events such as Fashion shows, Thematic displays, Cultural programmes and best display and design awards, etc. will also be organized.

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