Lok Sabha Question No. 1585 (UNSTARRED), answered on 2025-12-09
Subject: Branding of Indian Textiles
Ministry: TEXTILES
Asked by: Smt. Manju Sharma

## BRANDING OF INDIAN TEXTILES

## 1585. SMT. MANJU SHARMA:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

(a)  whether  the  Government  proposed  projects  for  partnership  and  international  cooperation  for globalization of Indian textiles;

(b)  if  so,  the  details  of  the  schemes  proposed  to  strengthen  the  supply  chain  and  branding  of  Indian textiles at national and international level;

(c) the details of schemes proposed by the Government to bring about innovation in design; and

(d) if so, the details of the mechanism initiated by the Government to ensure monitoring and enhance quality?

## उत्तर

## ANSWER

## वस्त्र राज्  य मंत्री ( श्री पबित्र मार्घेररटा )

## THE MINISTER OF STATE FOR TEXTILES (SHRI PABITRA MARGHERITA)

(a) & (b): India is the world's sixth-largest exporter of textiles and apparel, recording USD 37.75 billion in exports in 2024-25. With a presence in over 200 global markets, India's diverse textile value chain enjoys strong international demand and growing recognition as a reliable and trusted supplier. The Government attaches due importance to all initiatives aimed at branding and strengthening the textile supply chain. The details of the initiatives being undertaken at the national and international levels to enhance  the  global  visibility  of  Indian  textiles,  apparel  and  handicraft  products-including  unified branding, market promotion, trade facilitation and supply-chain strengthening-are mentioned below:

(i)  The  Government  has  approved  the  Export  Promotion  Mission  (EPM)  which  is  anchored  in  a collaborative  framework  involving  the  Department  of  Commerce,  Ministry  of  MSME,  Ministry  of Finance,  and  other  key  stakeholders  including  Financial  Institutions,  Export  Promotion  Councils, Commodity Boards, industry associations, and State Governments.

The NIRYAT PROTSAHAN component of the EPM focuses on improving access to affordable trade finance  for  MSMEs  through  a  range  of  instruments  such  as  interest  subvention,  export  factoring, collateral  guarantees,  credit  cards  for  e-  commerce  exporters,  and  credit  enhancement  support  for diversification into new markets.

The NIRYAT DISHA component of the EPM focuses on non-financial enablers that enhance market readiness and competitiveness, including export quality and compliance  support, assistance for international  branding,  packaging,  and  participation  in  trade  fairs,  export  warehousing  and  logistics, inland transport reimbursements, and trade intelligence and capacity-building initiatives.

(ii)  India  has  signed  15  Free  Trade  Agreements  (FTAs),  including  the  India-UK  Comprehensive Economic  and  Trade  Agreement  (CETA).  These  FTAs  aim  to  reduce  tariff  and  non-tariff  barriers, simplify procedures, and address structural issues to make Indian Exporters more competitive in partner markets.

(iii) To strengthen the global positioning of 'Brand India' in textiles, The key initiatives include Kasturi Cotton (registered as a trademark to provide a distinct identity to premium Indian cotton, supported by traceability  systems  to  ensure  responsible  sourcing  and  supply  chain  transparency  for  international buyers);  Silk  Mark  (a  certification  mark  guaranteeing  purity  and  quality  of  silk  products,  reinforcing India's leadership in the global silk segment.

(iv)   The  Ministry   supported  Export  Promotion  Councils/Associations  in  organizing  a  Global  Mega Textile  Event  i.e.  Bharat  TEX  2025   to  showcase  the  strength  of  the  Indian  textiles  value  chain, highlighting the latest progress/ innovations in textile & fashion Industry and positioning India as the most preferred destination for sourcing and investment in textile sector

(iv) The Government is implementing various schemes/initiatives to boost the Indian textile and apparel sector  and  enhance  its  competitiveness.  The  major  schemes/initiatives  include RoSCTL/  RoDTEP scheme for rebating the Central and States taxes, duties and levies (not rebated under any other scheme), PM Mega  Integrated  Textile  Regions  and  Apparel  (PM  MITRA)  Parks  Scheme  to  create  a  modern, integrated,  world  class  textile  infrastructure;  Production  Linked  Incentive  (PLI)  Scheme  focusing  on MMF Fabric, MMF Apparel and Technical Textiles to boost large scale manufacturing and enhancing competitiveness.

(c) & (d): The Current key initiatives to   promote the innovations in design etc are appended below

(i) With a view to boost Technical Textiles in the country National Technical Textiles Mission (NTTM) was launched which focuses on research & innovation in the field of specialty fibres like Carbon fibre, Aramid fibre, Nylon, Composites etc. as well as in different segments of Technical Textiles such as geo textiles,  agro  textiles,  medical  textiles  etc.  and  indigenous  development  of  machinery;  promoting awareness amongst users etc..

(ii)   The VisioNxt  operates  as  a  dedicated  Research,  Academic  and  Innovation  Unit  under  NIFT, anchored  by  a  state-of-the-art  AI  laboratory  at  NIFT  Chennai.  The  initiative  continues  to  advance indigenous forecasting technologies and strategic design intelligence, reinforcing  India's leadership in culturally  grounded,  future-ready  fashion  innovation.  It  remains  focused  on  strengthening  national design competitiveness and enabling the textile value chain to take informed, foresight-driven product development decisions.

(iii)  To  promote  design  innovation  in  Handloom  sector,  Research  and  Development  projects  being administered by Ministry of Textiles which include revival and documentation of languishing handloom crafts,  experimentation/research  on  use  of  new  fibres/natural  dyes/organic  cotton,  documentation  of existing/developed designs in WSCs etc. Besides, Design Resource Centres (DRCs) have been set up in Weavers' Service Centres across the country to preserve traditional handloom designs and to build and create design-oriented excellence in the Handloom Sector.