Lok Sabha Question No. 1021 (UNSTARRED), answered on 2024-02-08
Subject: Khadi and Village Industries Products
Ministry: MICRO,SMALL AND MEDIUM ENTERPRISES
Asked by: Poonamben Hematbhai Maadam

## GOVERNMENT OF INDIA

## MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION No. 1021 TO BE ANSWERED ON 08.02.2024

## KHADI AND VILLAGE INDUSTRIES PRODUCTS

## 1021. SHRIMATI POONAMBEN MAADAM:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) whether the Government has taken steps to increase the sales and awareness of Khadi and Village Industries products and if so, the details thereof;
- (b) whether there has been an increase in the production and sales of Khadi and Village sector products during the last five years and if so, the details thereof; and
- (c) the details of the steps taken by the Government to improve the quality of Khadi and Village Industries products?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI BHANU PRATAP SINGH VERMA)

(a): The steps taken by the Khadi and Village Industry Commission (KVIC) to promote the sales of  Khadi  and  Village  Industry  products  and  to  create  awareness  about  the  KVI  products  are  as follows:

- i) KVIC's  institutions and entrepreneurs are facilitated Marketing  support, organise exhibitions to sale and display KVI products.
2. ii) Financial  assistance  is  provided  to  the  selected  entrepreneurs  and  artisans  engaged  in production of unique and quality products to participate in the International Exhibitions.
3. iii)   Publicity  of KVI Schemes and programmes through print, electronic, digital and social media.
4. iv)   International  Cooperation  (IC)  Scheme  of  the  Ministry  provides  an  opportunity  and strong platform to KVI units for participation in international exhibitions/trade fairs etc. to showcase quality of KVI products in different countries.
- v) Participated/sponsored events organized by other Govt. Departments/NGO's for promotion as well as building awareness about the schemes of KVIC and KVI products.
6. vi)    Arranged  product  supply/marketing  mechanism  through  e-Market  linkage  for  MSMEs through GeM portal (gem.gov.in), and e-Khadi portal with an objective to sell Buyer to Consumer.

(b): The details of production and Sales of Khadi and Village Industries (KVI) products during the last five years is as follows:

(Rs. in crore)

| Years   |   Production | Sales   |
|---------|--------------|---------|
| 1963.30 |      3215.12 | 2018-19 |
| 2324.24 |      4211.25 | 2019-20 |
| 1904.48 |      3527.71 | 2020-21 |
| 2558.31 |      5051.72 | 2021-22 |
| 2022-23 |      2915.83 | 5942.93 |

The above table shows the significant growth in the production and sales of KVI products during the last five years except slightly decline in 2020-21 due to the outbreak of the COVID-19 pandemic.

(c): The  steps  taken/Schemes  implemented  by  Khadi  and  Village  Industries  Commission (KVIC) to improve the quality of Khadi and Village Industry products are as follows:

- i) Science  and  Technology  Scheme:  Under  this  scheme,  Research  &  Development  and Technology Dissemination  programmes  are  being implemented  to  enhance  the  quality  of KVI  products,  increase  the  productivity  and  earning  of  artisans,  reduction  of  drudgery, development  of  new  products  and  diversification  as  per  market  demand,  efficient  use  of local raw material, etc.
2. ii)   Khadi  Vikas  Yojana  (KVY):  Under  this  scheme,  KVIC  seeks  to  ensure  quality  and standardized khadi products are manufactured, in compliance of the Khadi Mark Regulations 2013, to achieve the objectives of:
1. Guarantee genuineness of Khadi and Khadi products produced in India - "Hand Spun, Hand Woven and Natural Fiber"
2. Establish a unique identity for Khadi
3. Improved customer awareness
4. Increase popularity of Khadi
7. iii)   Centre of Excellence for Khadi on the Hub and Spoke model, with National Institute of Fashion Technology (NIFT) New Delhi as Hub along with NIFT Ahmedabad, Bengaluru, Kolkata and Shillong - have been set up for establishing benchmarked design processes for global  standards,  creating  new  fabrics  and  products,  disseminating  quality  standards  for fabrics,  branding  and  publicity  by  creating  interesting  narratives  around  the  new  Khadi, creative  visual  merchandizing  &  packaging  for  new  Khadi  products  and  increasing  the global reach of Khadi by organizing National and International Khadi Fashion Shows and Exhibitions.

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