Lok Sabha Question No. 1990 (UNSTARRED), answered on 2023-08-01
Subject: Marketing of Products created by Women SHGs
Ministry: RURAL DEVELOPMENT
Asked by: Poonamben Hematbhai Maadam

## GOVERNMENT OF INDIA MINISTRY OF RURAL DEVELOPMENT DEPARTMENT OF RURAL DEVELOPMENT

## LOK  SABHA UNSTARRED QUESTION NO. 1990

## ANSWERED ON 01/08/2023

## MARKETING OF PRODUCTS CREATED BY WOMEN SHGS

## 1990. SHRIMATI POONAMBEN MAADAM:

Will the Minister of RURAL DEVELOPMENT be pleased to state:

- (a) whether  the  Government  has  taken  any  steps  to  conduct training programmes for Self Help Groups (SHGs) for financial management and knowledge in business;
- (b)
- (c)
- if so, the details thereof;
- the details of the SHGs in Gujarat, district and village-wise;
- whether the Government is launching a platform for marketing
- (d) of products created by women from SHGs; and
- (e) if  so,  the  details  thereof  along  with  the  features  of  this platform?

## ANSWER

MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT (SADHVI NIRANJAN JYOTI)

- (a):
- Yes Madam,
- (b): DeendayalAntyodayaYojana -National Rural Livelihoods Mission (DAY - NRLM) is supporting the Self Help Groups (SHGs) in enhancing  their   capacity   by  providing  various  types  of   trainings on  financial management and knowledge in business-
- i.
- ii.
- Types of Books of Record
- Writing of Account Book and Minutes
- iii. Preparation of Ledger, Receipt and Payment, Profit and Loss, Asset and Liabilities statement
- iv. Financial  Planning  for  SHGs  and  their  members  to  acquaint
- them on various financial needs
- v. Start-up Village Entrepreneurship Programme (SVEP), the subscheme  under  DAY-NRLM  supports  the  members  of  SHGs  or

their  family  members  to  set-up  small  enterprises  in  the  nonfarm sector. The entrepreneurs are provided various types of training  for  running  their  business  including  skill  training  in identified  sector,  managerial  training  etc.  Specific  trainings and other  support  are  also  provided  to  SHGs  for  on-boarding their products on e-commerce platforms.

(c): The details of SHGs in Gujarat, district wise are attached at annexure and  village  wise  details  may  be  seen  at  MIS  website: https://nrlm.gov.in/SHGFunctioningUnderNRLMAction.do?methodNa me=showSHGFunctioningNRLM

(d) & (e): The  Ministry  of  Rural  Development  has  launched  a dedicated e-commerce platform known as eSARAS web portal  for marketing  of  products  made  by  women  SHG's.  Further,   eSARAS Mobile  Application   has   also  been  launched.  The  features  of  the platform  and  the  app  are  :a  user-friendly  interface,  ensuring  a seamless  experience  for  all  users.  It  offers  easy  registration  and login processes. With product search and filtering options, customers  can  quickly  find  what  they  need.  A  shopping  cart facilitates  convenient  item  management,  while  multiple  payment and  shipping  options  cater  to  individual  preferences.  A  dedicated customer  support  system  is  also  available  to  assist  with  any inquiries  or  concerns  of  the  customer.  In  addition  to  this,  some States  have  also  developed  their  own  e-Commerce  platforms  to support marketing of products of SHGs.

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Annexure  referred  in  reply  to  part  (c)  of  Lok  Sabha  Unstarred Question No. 1990 to be answered on 01.08.2023 regarding 'Marketing of Products created by Women SHGs'

The details of SHGs in Gujarat, district wise are given below:

## As on 26 July 2023

| S. No. Districts Name   | S. No. Districts Name   |   Number of SHG formed |
|-------------------------|-------------------------|------------------------|
| 1                       | AHMADABAD               |                  10131 |
| 2                       | AMRELI                  |                  11486 |
| 3                       | ANAND                   |                  11535 |
| 4                       | ARAVALLI                |                   8496 |
| 5                       | BANAS KANTHA            |                  10327 |
| 6                       | BHARUCH                 |                   7602 |
| 7                       | BHAVNAGAR               |                   4570 |
| 8                       | BOTAD                   |                   3727 |
| 9                       | CHHOTA UDAIPUR          |                   9605 |
| 10                      | DANG                    |                   4108 |
| 11                      | DEVBHUMI DWARKA         |                   3412 |
| 12                      | DOHAD                   |                  14495 |
| 13                      | GANDHINAGAR             |                   5881 |
| 14                      | GIR SOMNATH             |                   5367 |
| 15                      | JAMNAGAR                |                   8730 |
| 16                      | JUNAGADH                |                   6566 |
| 17                      | KACHCHH                 |                   6441 |
| 18                      | KHEDA                   |                  10674 |
| 19                      | MAHESANA                |                  12575 |
| 20                      | MAHISAGAR               |                   5722 |
| 21                      | MORBI                   |                   2827 |
| 22                      | NARMADA                 |                   5073 |
| 23                      | NAVSARI                 |                  10955 |
| 24                      | PANCH MAHALS            |                   9350 |
| 25                      | PATAN                   |                  11000 |
| 26                      | PORBANDAR               |                   2537 |
| 27                      | RAJKOT                  |                   8357 |
| 28                      | SABAR KANTHA            |                  10559 |
| 29                      | SURAT                   |                  10767 |
| 30                      | SURENDRANAGAR           |                   7070 |
| 31                      | TAPI                    |                   9905 |
| 32                      | VADODARA                |                   9132 |
| 33                      | VALSAD                  |                  11428 |
|                         | TOTAL                   |                 270410 |

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