Lok Sabha Question No. 3798 (UNSTARRED), answered on 2025-03-24
Subject: Dekho Apna Desh Initiative
Ministry: TOURISM
Asked by: Shri Haribhai Patel

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.3798 ANSWERED ON 24.03.2025

## DEKHO APNA DESH INITIATIVE

## 3798.  SHRI HARIBHAI PATEL:

Will the Minister of TOURISM be pleased to state:

- (a) the  details  of  the  activities  that  have  been  undertaken  under Dekho Apna Desh to showcase India's diverse tourism destinations and products since January 2022, State-wise;
- (b) the  details  of  the  Government's  collaboration  with  private stakeholders, Public Sector Undertakings and State Governments to offer tour programmes, packages and tools for both domestic and foreign tourists under said initiative;
- (c) the  details  of  the  mechanism  are  in  place  to  evaluate  the success  of  Dekho  Apna  Desh  campaign  and  the  manner  in which  these  metrics  being  used  to  shape  future  tourism policies;
- (d) the details of the estimated economic impact of the aforementioned  campaign  on  the  local  economies  of  less visited tourist destinations in the country; and
- (e) whether  the  Government  has  carved  out  detailed  plans  to sustain  and  build  upon  the  successes  of  said  campaign  to further boost domestic tourism in the coming years, if so, the details thereof?

## ANSWER

## THE MINISTER OF TOURISM     (SHRI GAJENDRA SINGH SHEKHAWAT)

- (a) to (e): The Ministry of Tourism had launched the Dekho Apna Desh initiative  in  January  2020  for  promotion  of  domestic  tourism  in  the country. Under this initiative, the Ministry promotes tourism destinations and products of India through various activities such as Webinars, Quiz, Pledge, Seminars, Tourism Promotional Events, Fam tours, Roadshows, Website, Social media etc.

Under this initiative, Ministry has launched Dekho Apna Desh People's Choice poll to engage with citizens to identify most preferred tourist attractions in the country. Ministry of Tourism has launched the revamped version of www.incredibleindia.gov.in, wherein information pertaining to various Tour programmes, package tours are being provided in collaboration with stakeholders. Increased Domestic Tourist visits to various destinations, under this initiative,  is  expected  to  boost  local  economies,  create  employment opportunities,  and  support  hospitality  services,  thereby  promoting sustainable tourism growth. Details  of  State-wise  Domestic  Tourist  Visits  (DTV)  since  2020  is  at Annexure.

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ANNEXURE

STATEMENT  IN  REPLY  TO  PARTS  (a)  TO  (e)  OF  LOK  SABHA UNSTARRED QUESTION NO. 3798 ANSWERED ON 24.03.2025 REGARDING DEKHO  APNA DESH INITIATIVE RAISED BY SHRI HARIBHAI PATEL

List of States/UTs wise Domestic Tourists Visit (DTV)

|   Sl. No. | States/UTs                                   |   DTV 2020 |   DTV 2021 |   DTV 2022 |   DTV 2023 |
|-----------|----------------------------------------------|------------|------------|------------|------------|
|         1 | Andaman & Nicobar Islands                    |     191207 |     126238 |     235061 |     323189 |
|         2 | Andhra Pradesh                               |   70828590 |   93277569 |  192716721 |  254706328 |
|         3 | Arunachal Pradesh                            |      42871 |     102915 |     222437 |    1040601 |
|         4 | Assam                                        |    1266898 |    1409161 |    8382003 |    7612720 |
|         5 | Bihar                                        |    5638024 |    2501193 |   25330364 |   81585701 |
|         6 | Chandigarh                                   |     417953 |     228809 |    3027165 |     365591 |
|         7 | Chhattisgarh                                 |    2810227 |    4747417 |   23636291 |   26022069 |
|         8 | UT of Dadra & Nagar Haveli and Daman and Diu |     402395 |     661222 |     799602 |    1004327 |
|         9 | Delhi*                                       |    9583671 |   10642477 |   27186209 |   39414622 |
|        10 | Goa                                          |    3258715 |    3308089 |    7011992 |    8175460 |
|        11 | Gujarat                                      |   19464517 |   24525210 |  135811325 |  178066579 |
|        12 | Haryana                                      |    2114731 |    2025450 |    2108496 |    2012162 |
|        13 | Himachal Pradesh                             |    3170714 |    5632270 |   15070944 |   15942118 |
|        14 | Jammu & Kashmir                              |    2519524 |   11314920 |   18499332 |   20679336 |
|        15 | Jharkhand                                    |    2574704 |    3383642 |   38284379 |   35776102 |
|        16 | Karnataka                                    |   77453339 |   81333659 |  182413203 |  284120502 |
|        17 | Kerala                                       |    4988972 |    7537617 |   18867414 |   21871641 |
|        18 | Lakshadweep                                  |       3462 |      13500 |      22844 |      45796 |
|        19 | Ladakh                                       |       6743 |     303023 |     510137 |     759369 |
|        20 | Madhya Pradesh                               |   23519632 |   25554067 |   35848781 |  111946409 |

| 21   | Maharashtra*   |   39234591 |   43569238 |   111297624 |   161359527 |
|------|----------------|------------|------------|-------------|-------------|
| 22   | Manipur        |      49669 |      49371 |      139518 |       57701 |
| 23   | Meghalaya      |      24734 |     154409 |      937091 |     1371674 |
| 24   | Mizoram        |      30890 |      87232 |      218420 |      209087 |
| 25   | Nagaland       |      10979 |      23968 |       97431 |       99720 |
| 26   | Odisha         |    4622273 |    3742221 |     7867909 |     9725184 |
| 27   | Puducherry     |    1114942 |    1253213 |     1760480 |     2092076 |
| 28   | Punjab         |   16692197 |   26640429 |    26089425 |    35707600 |
| 29   | Rajasthan      |   15117239 |   21988734 |   108328156 |   179051925 |
| 30   | Sikkim         |     316408 |     511669 |     1625573 |     1321169 |
| 31   | Tamil Nadu     |  140651241 |  115336719 |   218584846 |   286011515 |
| 32   | Telangana      |   39997001 |   32000620 |    60748425 |    58447573 |
| 33   | Tripura        |     127815 |     177816 |      235600 |      366104 |
| 34   | Uttar Pradesh  |   86122293 |  109708435 |   317913587 |   478525688 |
| 35   | Uttarakhand    |    7005264 |   19434475 |    54642559 |    58140578 |
| 36   | West Bengal    |   28841732 |   24325984 |    84542195 |   145669292 |
|      | Grand Total    |  610216157 |  677632981 |  1731013539 |  2509627035 |

*Estimated Data Source: States/UTs Tourism Department *********