Lok Sabha Question No. 3630 (UNSTARRED), answered on 2024-12-17
Subject: Socio-Economic inclusion of Women Entrepreneurship
Ministry: RURAL DEVELOPMENT
Asked by: Shri Ramvir Singh Bidhuri, Smt. Kamaljeet Sehrawat

## GOVERNMENT OF INDIA MINISTRY OF RURAL DEVELOPMENT

## DEPARTMENT OF RURAL DEVELOPMENT

## LOK  SABHA

## UNSTARRED QUESTION NO. 3630 ANSWERED ON 17/12/2024

## SOCIO-ECONOMIC INCLUSION OF WOMEN ENTREPRENEURSHIP

## 3630. SHRI RAMVIR SINGH BIDHURI: SMT. KAMALJEET SEHRAWAT:

Will the Minister of RURAL DEVELOPMENTbe pleased to state:

- (a) the details of steps taken by the Government in collaboration with  the  private  sector  companies  for  the  socio  economic inclusion of women entrepreneurs; and
- (b) the  details  of  Sustainable  Transport  for  Rural  Entrepreneurs through Electric Bicycles (STREE) in empowering rural women by providing them access to green mobility through the green transportation?

## ANSWER MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT

## (DR. CHANDRA SEKHAR PEMMASANI)

(a):    Government  of  India  has  taken  up  various initiatives in collaboration  with  private  companies  for  socio-economic  inclusion of  women entrepreneurs. Ministry of  Rural  Development  (MoRD)  is implementing DeendayalAntyodayaYojana -National Rural Livelihoods Mission (DAY  - NRLM), which is striving  for  conducive rural entrepreneurship environment considering factors like access to finance, infrastructure and market opportunities.

MoRD  has entered into Memorandum  of Understandings (MoUs) with different online platforms, namely Flipkart Internet Pvt. Ltd., Amazon, Fashnear Technologies Pvt. Ltd. (Meesho) and Jiomart  respectively  for  on-boarding  and  marketing  of  Self-Help Groups  (SHGs)  products.  Following  support  is  being  provided  by these companies to the members of Self-Help Groups:

- i. Training  to  SHG  members  for  on-boarding  on  online platforms, account management and business growth
2. ii.
3. Product cataloguing

- iii. Photography and content creation
- iv. Dedicated store front (dedicated page) for display of SHG products

MoU has also been signed between the Ministry and Easytrip conducting  a  pilot  by  supporting  the selected SHG members for setting up and managing Travel Booking enterprises  in  the  States  of  Bihar,  Gujarat,  Madhya  Pradesh  and Uttar  Pradesh. EMT  provided  the  following  support  to  the  SHG

Planners  Ltd. (EMT)  for members:

- i. Skill building of SHG members on ticket booking platform of EMT for air, rail and bus
- ii. Setting  up  of  ticket  booking  enterprise  by  providing laptop and other basic infrastructure support.
3. (b):        Energy  Efficiency  Services  Limited  (EESL),  a  joint  venture under the Ministry of Power, and its subsidiary Convergence Energy Services Limited (CESL) have collaborated with MoRD to launch the Sustainable  Transport  for  Rural  Entrepreneurs  through  Electric Cycles  (STREE)  program.  The  MoU  promotes  green  micro-mobility through the supply of E-bicycles  at  subsidized  rates  for  rural  SHG women to address their transport needs and enhance their outreach for economic activities. The pilot has been initiated in the States of Bihar, Kerala and Andhra Pradesh.

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