Lok Sabha Question No. 4637 (UNSTARRED), answered on 2025-03-28
Subject: Manufacture of Ayurvedic Products in Amritsar
Ministry: AYUSH
Asked by: Shri Gurjeet Singh Aujla

## GOVERNMENT OF INDIA MINISTRY OF AYUSH

## LOK SABHA UNSTARRED QUESTION NO. 4637 TO BE ANSWERED ON 28TH MARCH, 2025

'Manufacture of Ayurvedic Products in Amritsar'

## 4637. Shri Gurjeet Singh Aujla:

Will the Minister of Ayush be pleased to state:

(a)  whether Grants will be provided for setting up of manufacturing units for natural-based shampoos, cosmetics and other ayurvedic products in Amritsar to promote better healthcare and wellness and if so, the details thereof;

(b) whether the Government has any plans to simplify licensing norms for small and medium enterprises interested in producing AYUSH-based products in the region and if so, the details thereof ;

(c)  whether  there  is  any  proposal  to  establish  AYUSH  awareness  centres  in  Amritsar, organize seminars and conduct programmes to educate the public and entrepreneurs about the benefits and opportunities in the AYUSH sector and if so, the details thereof; and

(d) the steps being taken/proposed to be taken by the Government to encourage investments and create employment opportunities in the AYUSH industry in border regions of Punjab like Amritsar?

## ANSWER THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYUSH (SHRI PRATAPRAO JADHAV)

(a) Under Central Sector Scheme of Ayush Oushadhi Gunvatta Evam Uttpadan Samvardhan Yojana (AOGUSY), Ministry of Ayush is supporting Ayush pharmacies to strengthen/upgrade their facilities.  Under  this  scheme,  01  proposal  has  been  received  from Amritsar, Punjab and the details of which are annexed at Annexure-1.

(b) Ministry  of  Ayush  is  working  in  coordination  with  Ayush  Grid  and  State  Licensing Authority,  Gujarat  to  make  e-AUSHADHI portal  more  user  friendly  and  robust  for  online licensing of Ayurveda, Siddha, Unani and Homoeopathy drugs.

(c) Ministry of Ayush has taken following initiatives to educate the public and entrepreneurs about the benefits and opportunities in the AYUSH sector:

(1) The Ministry has implemented the Central Sector Scheme for Promotion of Information, Education and Communication (IEC) in Ayush to create awareness regarding Ayush Systems of  Medicine  and  provides  assistance  for  organizing  National/State  Arogya  Fairs,  Yoga Fests/Utsavs,  Ayurveda  Parvs,  etc.  The  Ministry  also  undertakes  Multi-Media  and  Print Media Campaigns for creating awareness about Ayush Systems.

(2) 12 National Institutes and 05 Research Councils under the aegis of Ministry of Ayush are engaged in Outpatient & Indoor patient services and provide management of various ailments through Ayush system of medicines, organize Arogya Melas, Awareness Camps, Treatment Camps,  Radio  &  TV  talks,  Outreach  programs  like  Swasthya  Rakshan  Program  (SRP), Schedule  Caste  Sub  Plan  (SCSP)  Research  Program  and  Tribal  Health  Care  Research Program (THCRP) for creating awareness on Ayush systems of healthcare among the general public.

(d) The  Ministry  of  Ayush  organised  a  Global  Ayush  Investment  and  Innovation  Summit (GAIIS) on 20-22 nd April 2022 at Gandhinagar, Gujarat with an objective to bring together country's key start-ups, entrepreneurs, investors, policy makers and other national/international stakeholders for a specially curated event on innovation and make India a Global Ayush destination for entrepreneurship.

A  Strategic  Policy  and  Facilitation  Bureau  (SPFB)  has  been  established  in  the Ministry in collaboration with Invest India to facilitate investment in Ayush sector.

Annexure-1

Proposal  Name:  Grant-in-aid  for  strengthening  and  upgradation  of  pharmacy  under AUGOSY Scheme from Amritsar, Punjab

|   S. No. | FY       | State   | Pharmacy                            | Particulars                                                                               | Amount           |
|----------|----------|---------|-------------------------------------|-------------------------------------------------------------------------------------------|------------------|
|        1 | 2024- 25 | Punjab  | Shree Dhanwantari Herbals, Amritsar | Grant-in-aid for strengthening and upgradation of its Pharmacy, Shree Dhanwantari Herbals | Rs.2,85,00,000/- |

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