Lok Sabha Question No. 824 (UNSTARRED), answered on 2024-02-07
Subject: Branding of Steel Products
Ministry: STEEL
Asked by: Sandhya Ray

## GOVERNMENT OF INDIA MINISTRY OF STEEL

## LOK SABHA

## UNSTARRED QUESTION NO. 824 FOR ANSWER ON 07.02.2024

## BRANDING OF STEEL PRODUCTS

## 824. SHRIMATI SANDHYA RAY:

Will the Minister of STEEL be pleased to state:

- (a)  whether  the  Government  is  planning  to  introduce  any  initiative  to  promote  the labelling and branding of steel sector products in the global market;
- (b) if so, the details thereof;
- (c) the details of the other initiatives of the ministry to promote the vision of 'Make in India' and promoting India as the 'manufacturing centre' of the world; and
- (d) the role of the State of Madhya Pradesh in production of steel and the steps taken by the Government for encouraging production of steel?

## ANSWER

(SHRI FAGGAN SINGH KULASTE)

THE MINISTER OF STATE IN THE MINISTRY OF STEEL

(a)&(b):   Yes, Sir. Branding of steel products provides for labeling of Domestic Steel products by way of Made in India Label along with a QR Code, containing the details of the product, both for domestic steel products and for steel manufactured for exports.

(c)&(d):   Steel is a de-regulated sector, and the role of the Government is to facilitate the steel industry by laying down the policy guidelines and establishing the institutional mechanism/structure for creating conducive environment for fostering steel production. However, Government has taken following measures to promote the vision of  'Make  in  India',  promoting  India  as  the  'manufacturing  centre'  of  the  world  and encouraging production of steel:-

- (i) Notification  of  National  Steel  Policy,  2017,  which  lays  down  the  broad roadmap for encouraging long term growth for the Indian steel industry, both on demand and supply sides.
- (ii) Notification of Domestically Manufactured Iron & Steel Products (DMI&SP) Policy  to  provide  preference  to  domestically  manufactured  iron  and  steel products in Government Procurement.
- (iii) Notification  of  Steel  Scrap  Recycling  Policy  to  enhance  the  availability  of domestically generated steel scrap.
- (iv) Notification  of  Steel  Quality  Control  Orders  to  make  quality  steel  products available to the domestic and export markets.

- (v) Production  Linked  Incentive  Scheme  for  specialty  steel  to  promote  the manufacturing of Specialty Steel within the country.
- (vi) Adjustments  in  Basic  Customs  Duty  on  steel  products  and  raw  materials along with calibration of trade remedial measures to enhance the competitiveness of India's steel sector.
- (vii) Engagement with various stakeholders including industry associations and domestic  steel  industry  for  resolution  of  their  issues  by  the  concerned Ministries/Departments of the Central Government and State Governments.
- (viii) Interaction with various Ministries/Departments of the Government and other stakeholders for enhancing steel usage in the country.

The details of the capacity and production of crude steel in the State of Madhya Pradesh during last 5-years are as under:-

| Year                                | Capacity (in '000 tonnes)           | Production (in '000 tonnes)         |
|-------------------------------------|-------------------------------------|-------------------------------------|
| 2018-19                             | 555                                 | 506                                 |
| 2019-20                             | 553                                 | 438                                 |
| 2020-21                             | 457                                 | 369                                 |
| 2021-22                             | 987                                 | 569                                 |
| 2022-23                             | 877                                 | 644                                 |
| Source: Joint Plant Committee (JPC) | Source: Joint Plant Committee (JPC) | Source: Joint Plant Committee (JPC) |

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