Lok Sabha Question No. 3491 (UNSTARRED), answered on 2025-08-11
Subject: E-Commerce Entrepreneurship Training
Ministry: SKILL DEVELOPMENT AND ENTREPRENEURSHIP
Asked by: Dr. Kadiyam Kavya

## GOVERNMENT OF INDIA MINISTRY OF SKILL DEVELOPMENT AND ENTREPRENEURSHIP

## LOK SABHA UNSTARRED QUESTION NO. 3491

ANSWERED ON 11/08/2025

## E-COMMERCE ENTREPRENEURSHIP TRAINING

## 3491.   DR. KADIYAM KAVYA:

Will the Minister of SKILL DEVELOPMENT AND ENTREPRENEURSHIP be pleased to state:

- (a) the details of programmes to train Warangal's rural youth in e-commerce entrepreneurship;
- (b) the number of beneficiaries in Telangana in 2024-25; and
- (c) the partnerships with e-commerce platforms for market access?

## ANSWER

## THE  MINISTER  OF  STATE  (INDEPENDENT  CHARGE)  IN  THE  MINISTRY  OF  SKILL DEVELOPMENT AND ENTREPRENEURSHIP

(SHRI JAYANT CHAUDHARY)

- (a)  &  (b):    The  Ministry  of  Skill  Development  and  Entrepreneurship  (MSDE)  through  its Autonomous  Institutes,  namely,  National  Institute  for  Entrepreneurship  and  Small  Business Development  (NIESBUD)  and  Indian  Institute  of  Entrepreneurship  (IIE)  has  taken  various initiatives  to  promote  training  of  youth  in  entrepreneurship  development  in  various  sectors including e-commerce across various districts including Warangal in the State of Telangana. The details of the initiatives are as under:
- (i) NIESBUD  has  conducted  Entrepreneurship  Development  Programmes  (EDPs)  and Entrepreneurship  based  Skill  Development  Programmes  (ESDPs)  in  order  to  promote entrepreneurship among youth. The module on usage of Digital Marketing, Social Media and  E-Commerce  for  promoting  businesses  is  integrated  in  the  EDP  and  ESDP Curriculum.
- (ii)  Strengthening  Entrepreneurial  Climate  through  Capacity  Building,  Incubation  Support, Mentoring  and  Handholding  under  SANKALP  Scheme  -  NIESBUD  under  MSDE  has implemented  a  project  for  strengthening  the  entrepreneurship  ecosystem  of  different marginalized  sections  of  the  society  with  the  support  of  the  Skills  Acquisition  and Knowledge Awareness for Livelihood Promotion (SANKALP) Programme of MSDE. The project aimed at creating, fostering and promoting the spirit of entrepreneurship among the  various  target  groups  through  Capacity  Building,  Mentoring  and  Handholding.  The Institute has imparted training to 50 beneficiaries through Entrepreneurship Development Programme under the project in the district of Warangal in the year 2022-23.
- (iii)  Pilot  Project  for  Entrepreneurship  Development Program -NIESBUD under MSDE has implemented  a  Pilot  Project  for  Entrepreneurship  Development  Program  in  10  States supported by the MSDE which aimed at creating, fostering and promoting the spirit of entrepreneurship  among  the  target  groups  through  Entrepreneurship  Development

Programme, Mentoring and Handholding support. The Institute has imparted training to 120 beneficiaries through the project in the district of Warangal in the year 2022-23.

- (iv) MSDE  through  its  Autonomous  Institutes,  namely,  NIESBUD  and  IIE  have  been implementing  the  skilling  and  entrepreneurship  component  of  Pradhan  Mantri  Janjati Adivasi Nyaya Maha Abhiyaan (PM JANMAN) -a scheme of Ministry of Tribal Affairs for upliftment  of  Particularly  Vulnerable  Tribal  Groups  (PVTGs),  since  March  2024.  The project is being implemented with support of Tribal Cooperative Marketing Development Federation of India (TRIFED) in 15 States across the country under which a total of 500 VDVKs are to be set up. As on 31.07.2025, out of the total target of 25 VDVKs for the state of Telangana, all 25 VDVKs have been established and a total of 1,461 candidates have been trained through these VDVKs.
- (v) NIESBUD under MSDE in collaboration with the Ministry of New and Renewable Energy (MNRE)  is  organizing  Entrepreneurship  Development  Programme  (EDP)  on  Solar Entrepreneurship  under  PM  Surya  Ghar  Muft  Bijli  Yojana.  This  programme  aims  to promote rooftop solar adoption, empower  entrepreneurs, and create sustainable livelihood opportunities by fostering and mentoring budding and existing entrepreneurs in the  field  of  solar  entrepreneurship.  NIESBUD  has  trained  30  beneficiaries  under  the project during the FY 2025-26 in the State of Telangana.

(c) NIESBUD  under  MSDE  has  collaborated  with  various  private  and  public  sector  to promote  digital  marketing  linkages  for  entrepreneurship  and  livelihood  development  and enhance market access.  These interventions aims to empower the youth by equipping them with necessary digital skills to effectively run and scale their business. The details of the MoUs signed by NIESBUD in this regard are as under:

| Organization                             | Date of Signing of MoU   | Objective                                                                                                                                                                                                                       |
|------------------------------------------|--------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Open Network for Digital Commerce (ONDC) | 13.08.2024               | To collaborate on leveraging digital commerce for entrepreneurship and livelihood development. It focuses on developing skills, organizing training programs, and supporting entrepreneurial activities through ONDC's network. |
| Government e- Marketplace (GeM)          | 13.08.2024               | For integrating GeM procurement into NIESBUD's training programs and facilitating the registration of entrepreneurs on the GeM portal.                                                                                          |
| Meta (Facebook, WhatsApp, Instagram)     | 04.09.2023               | To support the aspiring and current small business owners with the necessary tools, knowledge, and resources on Digital Marketing Skills to thrive in today's dynamic market environment.                                       |

Further, in the North-Eastern State of Assam, IIE has been implementing Pradhan Mantri Van Dhan Yojana (PMVDY), a scheme of Ministry of Tribal Affairs (MoTA). The scheme aims to uplift the livelihood of the tribal communities by enabling them to have sustainable livelihood via value addition of Minor Forest Produce (MFP) and by providing a Minimum Support Price (MSP)  to  the  products.  The  products  of  IIE's  Van  Dhan  Vikas  Kendras  under  PMVDY  are branded as 'TRISSAM' and are registered with e -commerce platforms like Swiggy Mini Stores and MyStore for extensive market access.

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