Lok Sabha Question No. 2557 (UNSTARRED), answered on 2023-12-19
Subject: One District One Product (ODOP) Units
Ministry: FOOD PROCESSING INDUSTRIES
Asked by: P.P. Chaudhary, Pratap Chandra Sarangi, Ramapati Ram Tripathi, Anurag Sharma, Sangamlal Kadedin Gupta, C. R. Patil

## GOVERNMENT OF INDIA MINISTRY OF FOOD PROCESSING INDUSTRIES

## LOK SABHA UNSTARRED QUESTION No. 2557

ANSWERED ON 19 TH  DECEMBER, 2023

## ONE DISTRICT ONE PRODUCT (ODOP) UNITS

## 2557.  SHRI P.P CHAUDHARY:

SHRI PRATAP CHANDRA SARANGI:

DR. RAMAPATI RAM TRIPATHI:

SHRI ANURAG SHARMA:

SHRI SANGAM LAL GUPTA:

SHRI C.R. PATIL:

Will the Minister of FOOD PROCESSING INDUSTRIES be pleased to State:

- (a) the number of One District One Product (ODOP) units that have been set up in the States of Rajasthan, Uttar Pradesh, Gujarat and Odisha under the said scheme;
- (b) whether the Government has a mechanism to assess the growth of ODOP units and other groups under the said scheme;
- (c) whether the Government has any provisions under the said scheme for providing financial support for branding and marketing to Farmer Producer Organizations (FPOs), Self Help Groups (SHGs), Producers Cooperatives & Cooperative Societies;
- (d) if so, the details thereof;
- (e) the details of the strategies adopted and funds released by the Ministry for improving the storage  and  marketing  of  ODOP  products,  particularly  in  the  Pali,  Deoria,  Jhansi, Pratapgarh, Navsari and Balasore Parliamentary Constituencies;
- (f) whether the Government provides training support to FPOs/SHGs/Cooperatives under the said scheme; and
- (g) if so, details of the number of FPOs/SHGs/Cooperatives that received training under the said scheme?

## ANSWER

## THE MINISTER OF STATE FOR FOOD PROCESSING INDUSTRIES (KM. SHOBHA KARANDLAJE)

(a): As part of Atmanirbhar Bharat Abhiyan, Ministry of Food Processing Industries (MoFPI) is implementing  a  centrally  sponsored  "PM  Formalisation  of  Micro  food  processing  Enterprises (PMFME)  Scheme"  for  providing  financial,  technical  and  business  support  for  setting  up  / upgradation of micro food processing enterprises in the country. The scheme is operational for a period of five years from 2020-21 to 2024-25 with an outlay of Rs. 10,000 Crore. Scheme primarily adopts  One  District  One  Product  (ODOP)  approach  to  reap  the  benefit  of  scale  in  terms  of procurement  of  inputs,  availing  common  services  and  marketing  of  products.  It  provides  the framework for value chain development and alignment of support infrastructure.

The scheme aims to enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and promote formalization of the sector.

The objectives of the scheme are to build capacity of micro enterprises through increased access to  credit,  integration  with  organized  supply  chain  by  strengthening  branding  and  marketing, increased access to common services, strengthening of institutions, research & training in the food processing sector.

Credit linked subsidy has been sanctioned to 12,024 numbers of micro food processing units based on ODOP in the country under PM Formalisation of Micro food processing Enterprises (PMFME) Scheme, out of which 109 units are in Rajasthan, 756 units are in Uttar Pradesh, 69 units are in Gujarat and 240 units are in Odisha.

- (b): Yes, Sir. The growth of ODOP units and other groups under the PMFME scheme is assessed and  monitored  through  regular  follow  up/review  meetings  with  States/UTs,  lending  banks, concerned Ministries/Departments and other stakeholders. Handholding support is also provided to beneficiaries under the PMFME Scheme.
- (c),  (d) & (e): Under Branding and Marketing component of the PMFME Scheme, support is provided to FPOs (Farmer Producer Organizations)/ Self-Help Groups (SHGs) / Cooperatives or Special  Purpose Vehicle  (SPV) of  ODOP  based  micro  food  processing  enterprises  for  Market Study  and  Product  Standardization,  Packaging  Material,  Quality  Control  and  food  safety adherence for consumer retail sales, Warehousing and Storage Rentals, Marketing and Promotion. Till 30 th November, 2023, 14 ODOP brands have been launched in the country as per the details at Annexure-I .

The  details  of  financial  support  provided  to  various  beneficiaries  in  Pali,  Deoria,  Jhansi, Pratapgarh, Navsari and Balasore Parliamentary Constituencies under the PMFME Scheme is as at Annexure-II.

- (f) & (g ): Under Capacity Building component of PMFME Scheme, training is being provided on 'entrepreneurship  development'  and  'food  processing'  to  the  beneficiaries  of  credit  linked subsidy which includes FPOs/SHGs/Cooperatives etc.

Till 30 th November  2023,  54,767  beneficiaries  have  been  trained  including  members  of FPOs/SHGs/Cooperatives.

*****

## ANNEXURE REFERRED IN REPLY TO  PART  (c),  (d)  &  (e)  OF  THE  LOK  SABHA UNSTARRED QUESTION NO. 2557 FOR ANSWER ON 19.12.2023 REGARDING 'ONE DISTRICT ONE PRODUCT (ODOP) UNITS'

## Details of ODOP Brands launched under PMFME Scheme

|   Sl.No | State/UT      | Product                                                                                      | Brand           | Brand Ownership                                                                  |
|---------|---------------|----------------------------------------------------------------------------------------------|-----------------|----------------------------------------------------------------------------------|
|       1 | Bihar         | Makhana (Darbhanga, Madhubani)                                                               | Makhana King    | NAFED                                                                            |
|       2 | Delhi         | Bakery Products (West Delhi)                                                                 | Dilli Bakes     | NAFED                                                                            |
|       3 | UP            | Multi Flora Honey (Saharanpur)                                                               | Madhu Mantra    | NAFED                                                                            |
|       4 | Rajasthan     | Coriander Powder (Kota)                                                                      | Cori Gold       | NAFED                                                                            |
|       5 | J&K           | Lal Mirch Powder (Kulgam)                                                                    | Kashmiri Mantra | NAFED                                                                            |
|       6 | Haryana       | Amla Juice (Gurugram)                                                                        | Amrit Phal      | NAFED                                                                            |
|       7 | Maharashtra   | Raagi Flour (Thane)                                                                          | Somdana         | NAFED                                                                            |
|       8 | Uttar Pradesh | Multi Flora Honey &Lemon Honey (Saharanpur)                                                  | Madhurmithas    | NAFED                                                                            |
|       9 | Punjab        | Mango Pickle (Amritsar) Mixed Pickle                                                         | Pind Se         | NAFED                                                                            |
|      10 | Meghalaya     | Spicy Dried Pineapple (Ri Bhoi)                                                              | Anaras          | NAFED                                                                            |
|      11 | Punjab        | Jaggery, Pickle and Murraba (Amritsar, Hoshiarpur, Gurdaspur, Fatehgarh Sahib and SAS Nagar) | Aasna (SPV)     | Punjab Agro Unati Grameen Marketing Pvt. Ltd. (PAGMARK)                          |
|      12 | Maharashtra   | Raagi (Nandurbar and Thane), Sorghum (Solapur) and Tomato (Pune and Latur)                   | Bhimthadi (SHG) | Bhimthadi Foundation                                                             |
|      13 | Karnataka     | Millet based products (Davanagere)                                                           | Seemi           | Davanagere& Chitradurgadistricts Organic Farmers Cooperative Federation (DCOFCF) |
|      14 | Karnataka     | Red gram based products (Kalaburgi)                                                          | Bhima           | Karnataka State Pulses Abhivrudhi Mandali Ltd.                                   |

## ANNEXURE-II

ANNEXURE  REFERRED  IN  REPLY  TO  PART  (c),  (d)  &  (e)  OF  THE  LOK  SABHA UNSTARRED  QUESTION  NO.  2557  FOR ANSWER  ON  19.12.2023  REGARDING  'ONE DISTRICT ONE PRODUCT (ODOP) UNITS'

Details of financial support provided to various beneficiaries in Pali, Deoria, Jhansi, Pratapgarh, Navsari and Balasore Parliamentary Constituencies under the PMFME Scheme

| Sl.No   | Parliamentary Constituencies   | District   | Loan sanctioned for Credit linked subsidy to beneficiaries   | Loan sanctioned for Credit linked subsidy to beneficiaries   | Seed capital sanctioned to SHG members   | Seed capital sanctioned to SHG members   |
|---------|--------------------------------|------------|--------------------------------------------------------------|--------------------------------------------------------------|------------------------------------------|------------------------------------------|
| Sl.No   | Parliamentary Constituencies   | District   | No .of beneficiaries                                         | Amount (Rs. in crores)                                       | No. of SHG Members                       | Amount (Rs. in crores)                   |
| 1       | Pali                           | Pali       | 10                                                           | 1.80                                                         | 164                                      | 0.80                                     |
|         |                                | Jodhpur    | 38                                                           | 6.40                                                         | 55                                       | 0.21                                     |
|         |                                | Total      | 48                                                           | 8.20                                                         | 219                                      | 1.01                                     |
| 2       | Deoria                         | Kushinagar | 90                                                           | 9.20                                                         | 8                                        | 0.03                                     |
|         |                                | Deoria     | 34                                                           | 2.01                                                         | 160                                      | 0.55                                     |
|         |                                | Total      | 124                                                          | 11.21                                                        | 168                                      | 0.58                                     |
| 3       | Jhansi                         | Jhansi     | 56                                                           | 6.60                                                         | 22                                       | 0.08                                     |
|         |                                | Lalitpur   | 16                                                           | 1.20                                                         | 42                                       | 0.16                                     |
|         |                                | Total      | 72                                                           | 7.80                                                         | 64                                       | 0.24                                     |
| 4       | Pratapgarh                     | Pratapgarh | 97                                                           | 12.70                                                        | 109                                      | 0.37                                     |
| 5       | Navsari                        | Navsari    | 8                                                            | 0.85                                                         | 11                                       | 0.01                                     |
|         |                                | Surat      | 40                                                           | 11.10                                                        | 83                                       | 0.13                                     |
|         |                                | Total      | 48                                                           | 11.95                                                        | 94                                       | 0.14                                     |
| 6       | Balasore                       | Mayurbhani | 6                                                            | 0.82                                                         | 465                                      | 0.99                                     |
|         |                                | Balasore   | 48                                                           | 3.30                                                         | 1031                                     | 3.70                                     |
|         |                                | Total      | 54                                                           | 4.12                                                         | 1496                                     | 4.69                                     |