Lok Sabha Question No. 4333 (UNSTARRED), answered on 2025-08-19
Subject: ODOP Projects
Ministry: COMMERCE AND INDUSTRY
Asked by: Shri Sunil Bose

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY

## DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 4333. TO BE ANSWERED ON TUESDAY, THE 19 TH  AUGUST, 2025.

## ODOP PROJECTS

## 4333.  SHRI SUNIL BOSE:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) the  details  of  One  District  One  Product  (ODOP)  projects  in  the  country, State/Union Territory/region and  district-wise especially in the State of Karnataka;
- (b) the number of persons benefitted from ODOP in Karnataka;
- (c) the details of funds allocated/released and utilized under ODOP projects in the country, State/Union Territory/region-wise, especially in Karnataka; and
- (d) the initiatives taken under ODOP projects especially in Karnataka?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री णिणिन प्रसाद ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI JITIN PRASADA)

- (a): One District One Product (ODOP) is an initiative to promote the products from each district of the country. The idea is to select, brand, and promote at least one Product from each District (One District - One Product) of the country for enabling holistic socioeconomic growth across all regions. The range of the chosen products varies across the length and breadth of the country while also touching upon multiple sectors with existing clusters and traditional communities that have already created a niche identity for themselves through their products.

Under  the  ODOP  Initiative,  1241  products  have  been  identified  from  773 districts  of  the  country.  ODOP  products  are  identified  by  the  respective States/Union Territories (UTs), and the finalized list  is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant departments of  the States/UTs.

The State of Karnataka has identified 60 products (31 Primary, 26 Secondary, 3 Tertiary category products) from 31 districts of Karnataka and undertaken multiple activities for the promotion and empowerment of ODOP stakeholders within the  State.  12  of  these  ODOP  products  are  also  GI (Geographical Indication) products.

The sector-wise bifurcation of 60 ODOP products from Karnataka is mentioned below:

| Category        |   No. of Products |
|-----------------|-------------------|
| Agriculture     |                13 |
| Food Processing |                 3 |
| Handicraft      |                 8 |
| Handloom        |                 5 |
| Manufacturing   |                17 |
| Marine          |                 2 |
| Textile         |                 8 |
| Others          |                 4 |
| Grand Total     |                60 |

The  details  of  unique  products  identified  State  and  district  wise  including Karnataka under the ODOP initiative as on date is available on DPIIT's website under the link - https://dpiit.gov.in/sites/default/files/Annexure\_LS\_4333\_18August2025.pdf

- (b) & (c): One District One Product (ODOP) is an initiative by Department for Promotion of  Industry  and  Internal  Trade  (DPIIT)  without  any  financial  component therefore number of persons benefitted from ODOP in Karnataka or details of funds allocated/released and utilized under ODOP is not available.
- (d): Some of the initiatives undertaken to promote ODOP products including that of from Karnataka is as below:

Capacity Building  Initiatives :  ODOP collaborates  with  institutions  such  as NID, IITs, NIFTs, Agricultural Institutes, and others to conduct capacity-building workshops aimed at artisans, weavers, and farmers, enhancing their skills and market access. ODOP, in collaboration with the National Institute of Design, conducted design sensitization workshops in 2023 for the following districts: Koppal,  focusing  on  toys  under  the  Kinhal  Craft  tradition;  Ramnagara, specializing in Channapatna Toys; and Mysore, known for its wood craft inlay work.

The ODOP GeM Bazaar :  ODOP in collaboration with GeM launched ODOP GeM Bazaar on the Government e-Marketplace (GeM) on 29th August 2022 with over 210 product categories created on the platform to promote sales and procurement of ODOP products across the country. Currently, 500+ categories have  been  created  on  the  Government  e-Marketplace  (GeM)  to  streamline procurement and enhance the visibility and accessibility of ODOP products in the market. The  ODOP GeM Bazaar has 11 categories live from Karnataka.

Events/Exhibitions  (Domestic/International): ODOP  participated  at  the Maldives Expo 2025, held from May 23-31 in Hulhumalé, Maldives. The Indian pavilion  stood out with iconic ODOP products, such as Channapatna toys from Karnataka. ODOP's presence projected India's cultural and economic narrative to  Maldives, positioned Indian handicrafts and artisanal products with global appeal, reinforcing the ODOP brand internationally.

National  ODOP  Awards: To  recognize  and  acknowledge  the  exceptional efforts  made  by  the  States/UTs,  Districts,  and  Missions abroad  in  achieving economic  development  through  the  ODOP  approach  the  'One  District  One Product (ODOP) Awards' has been instituted by DPIIT in 2023. 13 Districts have submitted applications along with the State application for ODOP Awards 2024. ODOP  Catalogue: ODOP  has  launched  a  digital  ODOP  Gift  Catalogue featuring over 1000 products from across India, with also includes Karnataka's ODOP products such as Ilkal Saree, Arabica Coffee, Molakalmuru Saree etc. PM Ekta Mall: Announced in Union Budget 2023-24, for the promotion and sale of ODOP products (One District, One Product), Geographical Indication (GI) products,  and  other  handicrafts  from  across  the  country.  The  Mall  has provisions  for dedicated space for each Union Territory and State to display their ODOP products. In the fiscal year 2023-24, under Part- VI (Unity Mall) of the 'Scheme for Special Assistance to States for Capital Investment 2023-24 (SASCI)' of Department of Expenditure, Ministry of Finance Rs.5000 Cr was allocated  for  construction  of  PM  Ekta  Malls  in  all  States.  Karnataka  has identified a 6.5 -acre site in Karnataka Exhibition Authority Grounds (KEA), also known as Dasara Exhibition Grounds Mysuru near the Mysore Palace for the project with a Budget of 192.99 Cr approved by the Department of Expenditure under the SASCI-2023-24.

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