Lok Sabha Question No. 1284 (UNSTARRED), answered on 2024-12-03
Subject: Identifying of One-district One-product
Ministry: COMMERCE AND INDUSTRY
Asked by: Shri Ramasahayam Raghuram Reddy

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 1284.

TO BE ANSWERED ON TUESDAY, THE 03 RD  DECEMBER, 2024.

## IDENTIFYING OF ONE-DISTRICT ONE-PRODUCT

## 1284.  SHRI RAMASAHAYAM RAGHURAM REDDY:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) the details and present status of 'One-district One-product' initiative along with the unique products identified, therefor district and State-wise;
- (b) the details of steps taken for the promotion and export of the identified products;
- (c) the details of role of States in formulating a product-specific or district-specific plan to promote identified products; and
- (d) the details of extent to which district-specific products has been beneficial to farmers and small entrepreneurs?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री णिणिन प्रसाद ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI JITIN PRASADA)

- (a): One District One Product (ODOP) initiative aims to select, brand, and promote at least One Product from each District (One District - One Product) of the country for enabling holistic growth across all regions.  The ODOP Initiative has identified 1259 products from 782 districts across the country encompassing various sectors such as textiles, agriculture,  food  processing,  handicrafts  and  more.  Details  of  unique  products identified (District and State wise) under the ODOP initiative as on date is available on DPIIT's website under the links -

https://dpiit.gov.in/sites/default/files/ODOP\_ProductList\_No.1284.pdf.

- (b): Several steps have been undertaken for promotion and exports of all ODOP products.  These  include,  facilitating  participation  in  domestic  exhibitions, regular capacity building initiatives in collaboration with various agencies; ecommerce on-boarding drives for Government e-Marketplace (GeM)- ODOP Bazaar  which  showcases  and  stocks  India's  best  ODOP  products.  For promoting  ODOP  at  international  level,  engagement  with  Indian  Missions abroad, virtual buyer sellers meets and participation in international exhibitions have been undertaken. Also, various ODOP Products have been included as part  of  gifting  during  G-20  meetings  in  India  to  popularize  these  products internationally.

Further, under the District as Export Hub (DEH) initiative of DGFT, identification of  the  products  and  services  with  export  potential  in  all  the  districts  of  the country is done in consultation with all stakeholders including the States/UTs. Further, under DEH, institutional mechanism has been set up in all States/UTs by forming the State Export Promotion Committee (SEPC) and District Export Promotion Committee (DEPC) at the district level. Under the initiative, District Export Action Plans detailing the existing bottlenecks in the supply chain and identifying  possible  interventions  to  mitigate  the  existing  gaps  have  been prepared for 590 districts and are being prepared for the rest of the districts.

- (c): The role of States is pivotal to the success and growth of the One District One Product (ODOP) initiative. All products are selected by States/UTs by taking into consideration the existing ecosystem on the ground, potential for exports, and GI-tagged products.  States are playing a significant role by developing unique  branding  for  products,  formulating  ODOP  policies,  integrating  with existing industrial/MSME policies, appointing dedicated nodal officers, creating seller database,  capacity  building initiatives, conducting  exhibitions  and establishing platforms to promote ODOP products and support artisans and farmers.
- (d): The identification of district-specific products has benefited farmers and small entrepreneurs  by  creating  a  unique  identity  for  regional  goods,  leading  to market differentiation and competitive advantage. It boosts the local economy by creating a niche market for these products and providing additional sales opportunities. Product and district specific approach have been beneficial in devising specific capacity building initiatives, focused branding and marketing initiatives,  identification  of  existing  bottlenecks  in  supply  chain  and  focused efforts for export promotion.

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