Lok Sabha Question No. 687 (UNSTARRED), answered on 2024-02-06
Subject: Launch of Dairy Mark
Ministry: FISHERIES, ANIMAL HUSBANDRY AND DAIRYING
Asked by: Reddeppa Nallakonda Gari

## GOVERNMENT OF INDIA DEPARTMENT OF ANIMAL HUSBANDRY AND DAIRYING

## MINISTRY OF FISHERIES, ANIMAL HUSBANDRY AND DAIRYING LOK SABHA

UNSTARRED QUESTION NO.687

TO BE ANSWERED ON 6 TH  FEBRUARY, 2024

## LAUNCH OF DAIRY MARK

687. SHRI N. REDDEPPA:

## WILL THE MINISTER OF FISHERIES, ANIMAL HUSBANDRY AND DAIRYING मत्स्यपालन , पशुपालन और डेयरी मंत्री

be pleased to state:

- (a) the  details  of  the  Dairy  Mark  launched  by  the  Government  on  23rd  December  2021  as  a unified logo;
- (b) the details of progress made with respect to its implementation;
- (c) the expected benefits accruing out of the same; and
- (d) the other measures proposed to be taken to ensure good quality of milk and milk products?

## ANSWER

## THE MINISTER FOR FISHERIES, ANIMAL HUSBANDRY AND DAIRYING (SHRI PARSHOTTAM RUPALA)

(a) Conformity Assessment Scheme for Milk and Milk Products' (CAS MMP) has been developed by Bureau of Indian Standards (BIS) jointly with National Dairy Development Board (NDDB). The same has been notified by BIS vide Notification dated 8th December 2021, called as 'the Bureau of Indian Standards (Conformity Assessment) (Sixth Amendment) Regulations, 2021'. The Scheme was inaugurated  by Hon'ble  Prime  Minister  on 23rd  December  2021  with the  vision of One Nation, One Certification and improve ease of doing business. This scheme amalgamates the  following  three  existing  certification  schemes  to  ensure  that  milk  and  milk  products  thus produced are conforming to specified requirements and safe for consumption:

- i. Product Certification as per Scheme I of BIS (Conformity Assessment) Regulations;
- ii. Food Safety Management Systems certification as per Scheme III of BIS (Conformity Assessment) Regulations; and
- iii. Process Certification as per Quality Mark Guidelines of National Dairy Development Board (NDDB).

The unified logo for the same is given below:

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- (b) As  on  24.01.2024,  five  Certifications  have  been  granted  under  this  scheme.  Further,  30 Seminars/  Webinars/  Programmes  have  been  conducted  by  BIS  at  both  National  and  Regional levels.  In  addition,  written  communications  have  also  been  made  by  BIS  to  the  Indian  Dairy Association, licensees of Products certification scheme of BIS and various other cooperative and private dairies describing the benefits of CAS MP scheme.
- (c) This certification scheme is a significant step towards ensuring Quality & Food safety of Milk and its products across the country as:
- i. CAS MMP scheme simplifies the certification process for multiple certifications.
- ii. The integration of existing certifications under one scheme not only reduces resource requirements (Audit Time, Certification cost and manpower) but also increases the effectiveness of process controls and food safety management systems implemented by the dairy.
- iii. Bring quality consciousness at each stage in the dairy sector right from production, processing, transportation till distribution of milk and milk products.
- iv. Creates a unified mark/ logo for public to be reassured about product quality

(d)  In  addition,  theDepartment  of  Animal  Husbandry  and  Dairying  is  implementing  'National Programme for Dairy Development (NPDD)' since Feb-2014. This scheme has been revised and realigned in July 2021 for implementation till 2025-26 with the aim to enhance quality of milk and milk  products  and  increase  share  of  organized  procurement,  processing,  value  addition  and marketing. Under the scheme, financial assistance is also provided to States for strengthening of village level cold chain infrastructure, milk quality testing infrastructure, certification  & accreditation  of  dairy  establishments,  trainings  etc.  to  ensure  good  quality  of  milk  and  milk products.

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