Lok Sabha Question No. 5335 (UNSTARRED), answered on 2025-04-03
Subject: Open Network Digital Commerce
Ministry: MICRO, SMALL AND MEDIUM ENTERPRISES
Asked by: Shri Vishweshwar Hegde Kageri, Shri Jashubhai Bhilubhai Rathva, Shri Chandan Chauhan

## GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION No. 5335 TO BE ANSWERED ON 03.04.2025

## OPEN NETWORK DIGITAL COMMERCE

5335.

SHRI CHANDAN CHAUHAN. SHRI JASHUBHAI BHILUBHAI RATHVA. SHRI VISHWESHWAR HEGDE KAGERI.

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) The criteria proposed to ensure that fifty percent of the onboarded businesses are women-led;
- (b) The manner in which Rs.277.35 crore budget would be allocated across different aspects of the initiative such as financial assistance, training and technology integration; and
- (c) The  steps  taken  by  the  Government  to  ensure  that  Mirco,  Small  and  Medium  Enterprises (MSMEs) continue to  use  the  Open  Network  Digital  Commerce (ONDC)  beyond  the  initial  support phase?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SUSHRI SHOBHA KARANDLAJE)

- (a): The Ministry of MSME's MSME Trade Enablement and Marketing (MSME TEAM Initiative) in  collaboration  with  the  Open  Network  Digital  Commerce  (ONDC)  aims  to  propagate  e-commerce among MSMEs in the country. To ensure that 50% of the beneficiary enterprises are women owned, the criterion that is being used is that the enterprise should be registered as women owned enterprise on the Udyam  portal  of  the  Ministry.  The  Scheme  aims  to  benefit  5,00,000  MSEs,  out  of  which  2,50,000 beneficiaries would be Women entrepreneurs.
- (b): The following component wise allocation of the total outlay of Rs. 277.35 Cr for the MSME TEAM Initiative:
- (c): MSMEs that on-board the open network digital commerce are being supported through Seller Network Participants (SNPs) on ONDC in on-boarding and account management which will help them continue and sustain their e-commerce operations on the portal.

| S. No.   | Component of MSME TEAM Initiative                                                                                        |   Outlay (Rs. In Cr) |
|----------|--------------------------------------------------------------------------------------------------------------------------|----------------------|
| 1        | Awareness creation and demand generation                                                                                 |               14.875 |
| 2        | On boarding and Cataloguing of micro and small enterprises                                                               |              125     |
| 3        | Account Management Support transport and packaging subsidy, packaging design and AI cataloguing assistance on the portal |              108.91  |
| 4        | Portal development, and administration costs                                                                             |              277.35  |
|          | Total                                                                                                                    |              277.35  |

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