Lok Sabha Question No. 2951 (UNSTARRED), answered on 2024-12-12
Subject: Promotion of Tribal Produce
Ministry: TRIBAL AFFAIRS
Asked by: Shri Sukanta Kumar Panigrahi

## GOVERNMENT OF INDIA MINISTRY OF TRIBAL AFFAIRS

## LOK SABHA UNSTARRED QUESTION NO- 2951

TO BE ANSWERED ON- 12/12/2024

## PROMOTION OF TRIBAL PRODUCE

## 2951. SHRI SUKANTA KUMAR PANIGRAHI:

## Will the Minister of TRIBAL AFFAIRS be pleased to state:

(a) whether the Government has taken any steps to promote the sale and marketing of tribal produce in the country, particularly for Odisha, especially for Kandhamal Parliamentary Constituency and if so, the details thereof;

- (b) whether the Government has taken any recent initiatives to enhance the value chain of tribal products including organic and handicraft items ensuring fair pricing and market access for tribal communities and if so, the details thereof;
- (c) the measures being implemented to ensure the involvement of tribal artisans and producers in national and international markets for their products;
- (d)  whether  the  Government  is  encouraging  collaboration  between  tribal  producers  and  NonGovernmental organizations (NGOs) or corporate partners to enhance the reach of tribal produce and if so, the details thereof; and
- (e) the impact of these efforts on the livelihood and socio-economic status of tribal communities of Odisha?

## ANSWER

## MINISTER OF STATE FOR TRIBAL AFFAIRS (SHRI DURGADAS UIKEY)

(a) to (c): The Ministry of Tribal Affairs through its agency namely Tribal Co-operative Marketing Development Federation of India (TRIFED) is implementing the scheme 'Pradhan Mantri Janjatiya Vikas Mission' (PMJVM) wherein TRIFED provides backward linkages through empanelment of tribal artisans / suppliers for procurement of tribal products including organic & handicraft items and forward linkages through sale of these products in the market through its ' Tribes India ' outlets and e-commerce portal ' tribesindia.com ' apart from other e-marketing channels like Amazon.com, Flipkart.com, Paytm, Snapdeal.com and GeM. So far, TRIFED has empaneled 4990 tribal artisans /  suppliers  for  this  purpose.  The  details  of  procurement  and  sale  made  by  TRIFED  from  tribal communities during the last three years are given below:

|   S. No. | Year      |   Procurement (Rs in Lakhs) |   Sale (Rs in Lakhs) |
|----------|-----------|-----------------------------|----------------------|
|        1 | 2021-2022 |                     2900.33 |              4342.32 |
|        2 | 2022-2023 |                     1520.31 |              3574.09 |
|        3 | 2023-2024 |                     1804.16 |              3607.22 |

In addition, TRIFED also organizes and participates in national and international festivals, melas etc. to provide platforms to the tribal artisans to showcase their products and connect them to the potential buyers giving thereby an opportunity to enhance their entrepreneurship activities.

(d) to (e): Under PMJVM scheme the Ministry also provides funds to TRIFED for establishment of Van Dhan Vikas Kendra (VDVKs) for value addition activities of Minor Forest Products (MFPs) & non-MFPs. So far, 173 VDVKs amounting to Rs. 2479.25 lakhs impacting about 50,000 tribal beneficiaries have been sanctioned in the State of Odisha. A VDVK from Kandhamal Parliamentary constituency of Odisha has partnered with a corporate agency to supply turmeric from the region.

*****