Lok Sabha Question No. 3073 (UNSTARRED), answered on 2023-08-08
Subject: Marketing for Products made by Women SHGs
Ministry: RURAL DEVELOPMENT
Asked by: Jaskaur Meena, Kripanath Mallah

- iv.
- v.

## GOVERNMENT OF INDIA MINISTRY OF RURAL DEVELOPMENT DEPARTMENT OF RURAL DEVELOPMENT

## LOK  SABHA UNSTARRED QUESTION NO. 3073 ANSWERED ON 08/08/2023

## MARKETING FOR PRODUCTS MADE BY WOMEN SHGS

## 3073. SHRIMATI JASKAUR MEENA: SHRI KRIPANATH MALLAH:

Will the Minister of RURAL DEVELOPMENT be pleased to state:

- (a) the  salient  features  of  Deendayal  Antyodaya  Yojana  -National Rural Livelihoods Mission (DAYNRLM);
- (b) the  details  of  funds  sanctioned,  allocated  and  utilized  so  far under  this  Mission,  State-wise  particularly  in  Rajasthan  and Assam;
- (c) the  details  of  targets  fixed  under  said  mission  along  with  the details of achievements made thereunder in the country; and
- (d) whether the Government is focusing on strengthening marketing support  for  products  made  by  women  Self  Help  Groups  (SHGs) under the Mission and if so, the details thereof?

## ANSWER

MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT (SADHVI NIRANJAN JYOTI)

- (a) The  salient  features  of  the  Deendayal  Antyodaya  Yojana  National  Rural  Livelihoods  Mission  (DAY  -  NRLM)  DAY-NRLM  are  as follows:
- i.
- Promotion of Sustainable Institutions of the poor
- ii. Ensuring access to financial services
- iii. Promote diversified livelihoods opportunities for the poor, in
- farm and non- farm sectors
- Promotion of Skill Development and access to wage employment
- Promotion of Social Inclusion and Human Development
- (b) The  details  of  funds  sanctioned/allocated  and  utilized  so  far under   DAY-NRLM,  State-wise  including  Rajasthan  and  Assam  are placed at Annexure.
- (c) As of  31 st  July 2023, the Mission has covered around 9.36 Crore rural Households. Details of targets set and achievements of Women mobilized  under  SHGs  and  capitalization  support  provided  to  SHGs, under  the  Mission  across  the  country   (as  of   31 st   July  2023  )  is provided in the table below :

| S.No.                                                      | Key Performance Indicator                                  |   Targets 2023- 24 |   Achievements (2023-24) |   Cumulative Achievements since inception as on 31 st July 2023 |
|------------------------------------------------------------|------------------------------------------------------------|--------------------|--------------------------|-----------------------------------------------------------------|
| 1 Number of SHGs to be promoted (in lakh)                  | 1 Number of SHGs to be promoted (in lakh)                  |                  8 |                     2.81 |                                                     86.18       |
| 2 Number of Households to be mobilized into SHGs (in lakh) | 2 Number of Households to be mobilized into SHGs (in lakh) |                114 |                    37.1  |                                                    936.26       |
| 3 Amount of RF to be provided to SHGs (in Rs. Lakh)        | 3 Amount of RF to be provided to SHGs (in Rs. Lakh)        |             222705 |                 28558.2  |                                                 690364          |
| 4 Amount of CIF to be released to SHGs (in Rs. Lakh)       | 4 Amount of CIF to be released to SHGs (in Rs. Lakh)       |             733680 |                561970    |                                                      2.0774e+06 |

In addition, as on 31 st July , 2.41 lakh enterprises have been supported under Start-up Village Enterprise Programme (SVEP), a sub scheme of DAY-NRLM   and 291.05  lakh  MahilaKisans  have  been  supported  for promotion  of Agro Ecological Practices.

- (d) Yes Sir, the Ministry in collaboration with Government  eMarketplace (GeM) has created 'SARAS Collection' as a Store Front in GeM for marketing of Self Help Groups (SHGs) products. The Ministry has entered into Memorandum of Understandings (MoUs)  with  Flipkart Internet Pvt. Ltd. and Amazon  to allow the Self Help  Groups  (SHGs)  producers  including  the  artisans,  weavers  and craftsmen  to  access  national  markets  through  the  Flipkart  Samarth programme and Amazon Saheli initiative. An MoU has also been signed

by  the  Ministry  with  Patanjali   for  collaboration  in  various  fields including  online  marketing  of  SHGs  products.  An  MoU  has  also been   signed  between  Ministry  of  Rural  Development  (MoRD)  and Fashnear Technologies Pvt. Ltd. (Meesho) for on-boarding and marketing of SHGs products. An e-Commerce platform (www.esaras.in) and e-Commerce Application  have also been launched by the Ministry for online marketing of SHG products. Further, some States have also developed  their  own  e-Commerce  platforms  to  support  marketing  of products of SHGs. In addition, marketing of SHG products is also being carried  out   through   stores  and  SARAS  Fairs  held  at  National  and State levels.

*******

Annexure -referred in reply to Part (b) of Lok Sabha Unstarred Question No. 3073 for answer on 08.08.2023 regarding 'Marketing for Products made by Women SHGs' The Central  fund sanctioned/allocated  and  released/utilized  under  DAY-NRLM  since inception (in Rs Lakhs) as on as on 31st July , 2023

## (a) Funds sanctioned/allocated and released/utilized for implementation of NRLM* (in Rs Lakhs)

|                                           | NRLM                          | NRLM              |
|-------------------------------------------|-------------------------------|-------------------|
| S.No                                      | States/UTs Central Allocation | Released/Utilized |
| 1Andhra Pradesh                           | 186466.53                     | 120345.40         |
| 2Bihar                                    | 567218.33                     | 482862.98         |
| 3Chhattisgarh                             | 119926.42                     | 95710.82          |
| 4Goa                                      | 3903.75                       | 2075.00           |
| 5Gujarat                                  | 85594.13                      | 53990.65          |
| 6Haryana                                  | 47971.89                      | 22184.34          |
| 7Himachal Pradesh                         | 20357.32                      | 13655.88          |
| 8Jammu & Kashmir                          | 71598.72                      | 56175.14          |
| 9Jharkhand                                | 203476.43                     | 165264.99         |
| 10Karnataka                               | 168648.33                     | 99971.99          |
| 11Kerala                                  | 79764.34                      | 49909.63          |
| 12Madhya Pradesh                          | 256872.14                     | 166300.07         |
| 13Maharashtra                             | 327005.00                     | 179834.95         |
| 14Odisha                                  | 261796.87                     | 250375.97         |
| 15Punjab                                  | 24590.03                      | 12998.97          |
| 16Rajasthan                               | 131044.88                     | 108804.72         |
| 17Tamil Nadu                              | 209121.14                     | 172297.90         |
| 18Telangana                               | 85432.85                      | 38670.33          |
| 19Uttar Pradesh                           | 737706.58                     | 460061.73         |
| 20Uttarakhand                             | 38983.98                      | 33723.48          |
| 21West Bengal                             | 276587.97                     | 203846.99         |
| 22A&N Islands                             | 2825.00                       | 1674.60           |
| 23 Daman & Diu and Dadra and Nagar Haveli | 2900.25                       | 812.64            |
| 24Lakshadweep                             | 1363.95                       | 331.93            |
| 25Ladakh                                  | 3639.20                       | 1189.60           |
| 26Pondicherry                             | 7575.00                       | 4477.97           |
| 27Arunachal Pradesh                       | 52574.75                      | 29111.55          |
| 28Assam                                   | 236109.33                     | 178360.96         |
| 29Manipur                                 | 51284.53                      | 14394.34          |
| 30Meghalaya                               | 81727.20                      | 50987.31          |
| 31Mizoram                                 | 72118.57                      | 27899.12          |
| 32Nagaland                                | 92612.57                      | 39124.82          |
| 33Sikkim                                  | 29394.46                      | 7066.05           |
| 34Tripura                                 | 122979.28                     | 62229.61          |
| GRAND TOTAL                               | 4661171.72                    | 3206722.42        |

## (b) Funds sanctioned/allocated and released/utilized for implementation of NRETP**(in Rs Lakhs)

| NRETP   | NRETP          | NRETP              | NRETP             |
|---------|----------------|--------------------|-------------------|
| S.No    | States/UTs     | Central Allocation | Released/Utilized |
| 1       | Assam          | 15068.67           | 8550.79           |
| 2       | Bihar          | 42070.80           | 39938.75          |
| 3       | Chhattisgarh   | 19240.72           | 16409.01          |
| 4       | Gujarat        | 6092.25            | 2376.72           |
| 5       | Jharkhand      | 23662.93           | 14441.40          |
| 6       | Karnataka      | 8065.66            | 4642.60           |
| 8       | Madhya Pradesh | 30537.33           | 12504.73          |
| 7       | Maharashtra    | 25148.60           | 11036.01          |
| 9       | Odisha         | 17636.13           | 12073.38          |
| 10      | Rajasthan      | 15660.44           | 7433.50           |
| 11      | Tamil Nadu     | 7975.23            | 3940.23           |
| 12      | Uttar Pradesh  | 26596.60           | 8082.45           |
| 13      | West Bengal    | 28327.15           | 22549.80          |
|         | Total          | 266082.51          | 163979.37         |

## (c) Funds  released/utilised  for training  of  rural  poor  youths  under Rural  Self Employment Training Institutes (RSETIs)

|   S.No | State/UT                  | Funds released/utilised from FY 2014-15 to FY 2023-24 (Rs. lakhs)   |
|--------|---------------------------|---------------------------------------------------------------------|
|      1 | Andaman & Nicobar Islands | 22.21                                                               |
|      2 | Andhra Pradesh 3289.82    |                                                                     |
|      3 | Arunachal Pradesh 0       |                                                                     |
|      4 | Assam 1744.67             |                                                                     |
|      5 | Bihar                     | 2190.44                                                             |
|      6 | Chhattisgarh              | 2856.32                                                             |
|      7 | D&N Haveli 45.24          |                                                                     |
|      8 | Gujarat                   | 3927.97                                                             |
|      9 | Haryana                   | 1400.69                                                             |
|     10 | Himachal Pradesh          | 309.23                                                              |
|     11 | Jammu & Kashmir           | 686.15                                                              |
|     12 | Jharkhand                 | 3019.92                                                             |
|     13 | Karnataka                 | 4590.34                                                             |
|     14 | Kerala                    | 747.82                                                              |
|     15 | Lakshadweep               | 0                                                                   |
|     16 | Madhya Pradesh            | 5994.94                                                             |

| 17   | Maharashtra        | 5411.06   |
|------|--------------------|-----------|
| 18   | Manipur 29.3       |           |
| 19   | Meghalaya          | 312.28    |
| 20   | Mizoram 39.45      |           |
| 21   | Nagaland 55.25     |           |
| 22   | Odisha             | 4454.26   |
| 23   | Puducherry 24.39   |           |
| 24   | Punjab             | 2342.11   |
| 25   | Rajasthan          | 3027.01   |
| 26   | Sikkim             | 9.02      |
| 27   | Tamil Nadu         | 3329.94   |
| 28   | Telangana          | 2478.94   |
| 29   | Tripura            | 354.5     |
| 30   | Uttar Pradesh      | 4846.2    |
| 31   | Uttarakhand 879.56 |           |
| 32   | West Bengal        | 696.51    |
|      | Total              | 59,115.53 |

RSETI is a demand driven scheme hence there are no allocations

## (d) Funds released/utilized under DeenDayal Upadhyaya - Grameen Kaushalya Yojana (DDU-GKY)

|   S.N. | States            | Funds released/utilised (in Rs. lakhs)   |   Funds released/utilised (in Rs. lakhs) |
|--------|-------------------|------------------------------------------|------------------------------------------|
|      1 | A&N Islands       |                                          |                                   801    |
|      2 | Andhra Pradesh    |                                          |                                 28712.9  |
|      3 | Arunachal Pradesh |                                          |                                  2564.46 |
|      4 | Assam             |                                          |                                 37206.6  |
|      5 | Bihar             |                                          |                                 36708    |
|      6 | Chhattisgarh      |                                          |                                 22574.6  |
|      7 | Goa               |                                          |                                    60    |
|      8 | Gujarat           |                                          |                                 10125.7  |
|      9 | Haryana           |                                          |                                  9530.76 |
|     10 | Himachal Pradesh  |                                          |                                  9509.15 |
|     11 | Jammu & Kashmir   |                                          |                                 46910.5  |
|     12 | Jharkhand         |                                          |                                 20417.1  |
|     13 | Karnataka         |                                          |                                 15832.1  |
|     14 | Kerala            |                                          |                                 38842.1  |
|     15 | Madhya Pradesh    |                                          |                                 24159.9  |
|     16 | Maharashtra       |                                          |                                 36831    |
|     17 | Manipur           |                                          |                                  7169.79 |
|     18 | Meghalaya         |                                          |                                  5337.65 |
|     19 | Mizoram           |                                          |                                  2681.59 |
|     20 | Nagaland          |                                          |                                  6712.15 |
|     21 | Odisha            |                                          |                                 62640.7  |
|     22 | Pudducherry       |                                          |                                  1019.45 |
|     23 | Punjab            |                                          |                                 13633.4  |
|     24 | Rajasthan         |                                          |                                 18946.8  |

| 25   | Sikkim        | 2131.25    |
|------|---------------|------------|
| 26   | Tamilnadu     | 24892.79   |
| 27   | Telangana     | 32074.2    |
| 28   | Tripura       | 8502.35    |
| 29   | Uttar Pradesh | 73527.44   |
| 30   | Uttarakhand   | 18746.35   |
| 31   | West Bengal   | 25306.86   |
|      | Total         | 6,44,108.6 |

DDU-GKY is a demand driven scheme hence there are no allocations

## (e)  Funds  released/utilised  under  Start-up  Village  Entrepreneurship  Programme (SVEP),

| No                 | State             | Funds released/utilised (Rs. lakhs)   |
|--------------------|-------------------|---------------------------------------|
| 1                  | Andhra Pradesh    | 2,550.88                              |
| 2                  | Arunachal Pradesh | 93.76                                 |
| 3                  | Assam             | 1,397.56                              |
| 4                  | Bihar             | 3,821.71                              |
| 5                  | Chhattisgarh      | 1,941.96                              |
| 6 Goa              |                   | 64.47                                 |
| 7 Gujarat          |                   | 727.74                                |
| 8 Haryana          |                   | 1,693.50                              |
| 9 Himachal Pradesh |                   | 51.64                                 |
| 10 Jammu & Kashmir | (UT) 956.25       |                                       |
| 11                 | Jharkhand         | 3,369.27                              |
| 12                 | Karnataka         | 305.15                                |
| 13                 | Kerala            | 5,061.14                              |
| 14                 | Madhya Pradesh    | 3,397.91                              |
| 15                 | Maharashtra       | 830.61                                |
| 16                 | Manipur           | 351.61                                |
| 17                 | Meghalaya         | 149.96                                |
| 18 Mizoram         |                   | 472.65                                |
| 19                 | Nagaland          | 1,092.14                              |
| 20                 | Odisha            | 2,109.71                              |
| 21                 | Punjab            | 387.44                                |
| 22                 | Rajasthan         | 1,615.53                              |
| 23                 | Sikkim            | 98.63                                 |
| 24 Tamil           | Nadu              | 660.85                                |
| 25                 | Telangana         | 1,631.53                              |
| 26                 | Tripura           | 152.62                                |
| 27                 | Uttar Pradesh     | 3,288.14                              |
| 28                 | Uttarakhand       | 770.70                                |
| 29                 | West Bengal       | 2,233.58                              |
|                    | 41,278.63         |                                       |

SVEP is a demand driven programme, hence allocations are not being made

## (f) Funds released/utilized under MahilaKisanSashaktikaranPariyojana (MKSP)

| SR NO   | STATE NAME        |   Funds released/utilised(in Rs. Crore ) |
|---------|-------------------|------------------------------------------|
| 1       | ANDHRA PRADESH    |                                   141.94 |
| 2       | ASSAM             |                                    14.2  |
| 3       | BIHAR             |                                    57.34 |
| 4       | CHHATTISGARH      |                                    15.77 |
| 5       | GUJARAT           |                                     5.22 |
| 6       | HIMACHAL PRADESH  |                                     2.02 |
| 7       | HARYANA           |                                     5.26 |
| 8       | JAMMU AND KASHMIR |                                     2.14 |
| 9       | JHARKHAND         |                                    62.71 |
| 10      | KARNATAKA         |                                     7.89 |
| 11      | KERALA            |                                    62.69 |
| 12      | MAHARASHTRA       |                                    33.86 |
| 13      | MADHYA PRADESH    |                                    19.4  |
| 14      | MEGHALAYA         |                                     0.65 |
| 15      | MIZORAM           |                                     4.58 |
| 16      | ODISHA            |                                    29.72 |
| 17      | PUDUCHERRY        |                                     2.3  |
| 18      | RAJASTHAN         |                                    26.63 |
| 19      | TELANGANA         |                                     3.02 |
| 20      | TAMIL NADU        |                                     8.44 |
| 21      | UTTAR PRADESH     |                                    30.1  |
| 22      | WEST BENGAL       |                                     9.52 |
| 23      | NAGALAND          |                                     5.93 |
| 24      | ARUNACHAL PRADESH |                                     8.25 |
| 25      | UTTARAKHAND       |                                     0.67 |
| 26      | PUNJAB            |                                     0.48 |
|         | TOTAL             |                                   560.75 |