Lok Sabha Question No. 2613 (UNSTARRED), answered on 2024-12-11
Subject: 'Bharat' Brand
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: Shri Balashowry Vallabhaneni

## Government of India

## Ministry of Consumer Affairs, Food and Public Distribution Department of Consumer Affairs

LOK SABHA UNSTARRED QUESTION NO. 2613 TO BE ANSWERED ON 11.12.2024

## 'BHARAT' BRAND

2613.  SHRI BALASHOWRY VALLABHANENI:

## Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k ea=h be pleased to state:

- (a) whether the Government has expanded 'Bharat' brand basket by including Chana whole and Masur dal to check the rising prices;
- (b) if so, the details of pulses, foodgrains, etc. brought under 'Bharat' brand;
- (c) the details of sale of various items under 'Bharat' brand since its introduction, product-wise;
- (d) whether the Government is planning or proposes to supply items under 'Bharat' brand through PDS, ecommerce  platforms,  etc.  since  NCCF,  NAFED  and  Kendriya  Bhandar  are  not  accessible  to  many people; and
- (e) if so, the details thereof and if not, the reasons therefor?

## ANSWER

## miHkksDrk ekeys] [kk| vkSj lkoZtfud forj.k jkT; ea=h (श्री बी.एल. वर्मा )

## THE MINISTER OF STATE

## CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI B.L.VERMA)

- (a) : Yes Sir.

(b) & (c) : The government introduced  Bharat Dal in July, 2023 by converting Chana stock from the price stabilisation buffer into Chana Dal for retail sale to consumers at maximum retail price (MRP) of Rs.60 per kg for 1 kg pack and Rs.55 per kg for 30 kg pack, till 30 September, 2024. Bharat Chana Dal has been extended and expanded by allocating another 3 lakh tonnes of Chana stock for retail sale in the form of Chana Dal and Chana Whole at MRP of Rs.70 per kg and Rs.58 per kg, respectively. Bharat Brand has also been extended to Moong and Masur dals. Moong stock has been converted into Moong Dal (Dhuli) and Moong Sabut for retail sale under Bharat Brand at MRP of Rs.107 per kg and Rs.93 per kg, respectively. Bharat Masur Dal is sold at Rs.89 per kg. A total of 12.35 lakh tonnes of Bharat Chana Dals, 5,663.07 tonnes of Bharat Moong Dals and 118 tonnes of Bharat Masur Dal have been sold to consumers, till date.

Bharat Atta and Bharat Rice were launched on 06.11.2023 and 06.02.2024 respectively, to provide Atta (wheat flour) and rice to general consumers at subsidized rates. During Phase I, Bharat Atta and Bharat Rice were sold at MRP of Rs.27.50 per kg and Rs.29 per kg, respectively, till 30.06.2024. In Phase II, these products are now being sold at an MRP of Rs.30 per kg for Bharat Atta and Rs.34 per kg for Bharat Rice. A total of 15.20 LMT of Bharat Atta and 14.58 LMT of Bharat  Rice were made available to consumers during Phase  I until 30.06.2024. In current Phase-II, 2,952.25 MT of Bharat Atta and 3,413.35 MT of Bharat Rice have been sold to general consumers.

(d) & (e) :  Bharat Brand of food items are distributed through own retail outlets and mobile vans of National Agricultural  Cooperative  Marketing  Federation  of  India  Ltd.  (NAFED),  Kendriya  Bhandar  and  National Cooperative Consumers' Federation of India Limited (NCCF), e-commerce platforms and big chain retailers .