Lok Sabha Question No. 4171 (UNSTARRED), answered on 2025-08-19
Subject: Ease of Doing Business by SHG
Ministry: RURAL DEVELOPMENT
Asked by: Shri P C Mohan, Smt. Mahima Kumari Mewar, Ms Kangna Ranaut, Shri Bhojraj Nag, Shri Damodar Agrawal, Shri P P Chaudhary, Shri Mahendra Singh Solanky, Dr. Manna Lal Rawat, Shri Janardan Mishra, Shri Vishnu Dayal Ram, Dr. Lata Wankhede

## GOVERNMENT OF INDIA MINISTRY OF RURAL DEVELOPMENT

## DEPARTMENT OF RURAL DEVELOPMENT

## LOK SABHA UNSTARRED QUESTION NO. 4171

## ANSWERED ON 19/08/2025

## EASE OF DOING BUSINESS BY SHG

## 4171. Shri Damodar Agrawal:

Shri Mahendra Singh Solanky:

Shri P C Mohan:

Shri P P Chaudhary:

Dr. Manna LalRawat:

Shri Vishnu Dayal Ram:

Shri Bhojraj Nag:

Shri Janardan Mishra:

MsKangnaRanaut:

Dr. LataWankhede:

Smt. MahimaKumariMewar:

Will the Minister of RURAL DEVELOPMENT be pleased to state:

- (a) the initiatives taken by the Government to improve the Ease of Doing Business for enterprises run by Self-Help Groups (SHGs) members under the DeendayalAntyodayaYojana National Rural Livelihoods  Mission  (DAY-NRLM),  particularly  in  Chhattisgarh, State-wise;
- (b) the  details  of  the  partnerships  made  with  the  private  sector entities  and  e-commerce  platforms  to  provide  market  access and mentorship to the Self-Help Group members;
- (c) the specific steps taken by the Government to impart advanced  training  and  marketing  skills  to  Self-Help  Group members particularly women; and
- (d) the number of Self-Help Groups that have been benefited under the  said  Day-NRL  Mission  along  with  the  details  of  their membership numbers in Rajasthan including the rural districts like  Bhilwara,  Udaipur,  Salumber,  Dungarpur,  Pratapgarh  and Jaipur, district-wise?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT (DR. CHANDRA SEKHAR PEMMASANI)

(a) & (b): The Ministry have entered into Memoranda of Understanding (MoUs) with Flipkart Internet Pvt. Ltd., Amazon, and Fashnear Technologies Pvt. Ltd. (Meesho) respectively to allow the Self Help Groups (SHGs) producers including the artisans, weavers and craftsmen, to access national markets. AnMoU has also been signed  by  the  Ministry  with  Patanjali  for  collaboration  in  various fields, including online marketing of SHGs' products. An eCommerce platform (www.esaras.in) has also been launched by the Ministry for online marketing of SHG products. Further, some States have  also  developed  their  e-Commerce  platform  to  support  the marketing  of  products  of  SHGs.   The  Ministry  has  converged  with ONDC for the promotion and sales of rural women SHG products on the ONDC platform.

In Chhattisgarh, SHG members are supported to establish their enterprises  through  Start-up  Village  Entrepreneurship  Programe (SVEP). One Stop Facility Centre (OSF). Micro Enterprises Development  (MED).  Food  Processing  Enterprises  are  supported through  Pradhan  MantriFormalisation  of  Micro  Food  Processing Enterprises (PMFME) scheme in which SHG members are provided with seed capital and training support. SHGs members are provided marketing support through organising SARAS Aajeevika fairs.

(c): Under  DAY-NRLM,  regular  training  programmes  on  various aspects, including on marketing skills, are imparted to  SHG Members.  Under  the  Mission,  National  and  State  level  SARAS AajeevikaMela are organised every year, in which SHG Members are given  specialised  training  programmes  inter  alia  for  marketing skills.  National Institute of Rural Development and Panchayati Raj (NIRD&PR)  conducts  the  Training  of  Trainers  (ToTs)  on  Marketing Skills for capacity building of SHG members/entrepreneurs of rural areas  supported  under  DeendayalAntyodayaYojana-National  Rural Livelihoods  Mission  (DAY-NRLM).   NIRD&PR  conducted  44  training cum capacity building programmes on Branding, Designing, Packaging,  Value  Chain  Development,  e-Marketing,  Social  Media Marketing, Export Marketing, Sales Communication, etc. in the last three years.

(d): DAYNRLM  has mobilised 3128761 SHG members  under 319296 SHGs in Rajasthan.  The number of SHG members and SHGs formed in the districts of  Bhilwara, Udaipur, Salumber, Dungarpur, Pratapgarh, and Jaipur in Rajasthan is as under:-

| Districts   |   Total Self-Help Groups |   Total Self-Help Groups members |
|-------------|--------------------------|----------------------------------|
| Bhilwara    |                    13397 |                           128046 |
| Udaipur     |                    15788 |                           172966 |
| Salumber    |                     5438 |                            61697 |
| Dungarpur   |                    13319 |                           138451 |
| Pratapgarh  |                     7748 |                            77668 |
| Jaipur      |                    10726 |                            98301 |

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