Lok Sabha Question No. 1977 (UNSTARRED), answered on 2025-03-11
Subject: Promotion of Chhattisgarh Traditional Textile
Ministry: TEXTILES
Asked by: Smt. Roopkumari Choudhary

## PROMOTION OF CHHATTISGARH TRADITIONAL TEXTILE

## 1977. SMT. ROOPKUMARI CHOUDHARY:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

(a) the specific initiatives that are being undertaken to document, preserve and promote Chhattisgarh's traditional textiles, such as the Kachhora saree and Bastar embroidery;

(b)  the  manner  in  which  these  schemes  like  Samarth,  NHDP  and  CHCDS  tailored  to  upskill Chhattisgarh's local artisans;

(c) whether the Chhattisgarh's traditional textiles are being integrated into the "Make in India" initiative to enhance their national and international market presence;

(d) whether there are any collaborations with private industries, e-commerce platforms or international organizations to expand market access for Chhattisgarh's weavers and artisans; and

(e)  the  steps  that  are  being  taken  to  promote  innovation  and  contemporary  design  adaptations  while maintaining the authenticity of traditional textile techniques?

## उत्तर

## ANSWER

## वस्त्र मंत्री ( श्री गिररराज स ंह )

## MINISTER OF TEXTILES (SHRI GIRIRAJ SINGH)

(a): The Ministry of Textiles has taken various steps to document, preserve and promote traditional textiles  of  Handloom across the country including Chhattisgarh's traditional textiles. Design Resource Centres have been set up in 16 Weavers' Service Centres to preserve traditional handloom designs and to build and create design-oriented excellence in the Handloom Sector. Ministry of Textiles is also seeking protection  of  traditional  designs  and  patterns  under  the  Geographical  Indication  (GI)  Act,  1999  and providing  financial  assistance  for  registering  the  designs/products  under  the  GI  Act  and  for organizing seminars, workshops etc., for awareness creation.

Further, under various schematic interventions end-to-end support is provided to weavers and artisans through marketing events, skill development, cluster development, formation of Producer Companies, direct benefit to artisans, infrastructural and technology support, research and development support etc. which benefit the traditional textiles and crafts including Bastar embroidery throughout the country.

(b): Under  NHDP and CHCDS schemes, various kind  of  skill  programmes  such  as  Guru  Shishya Hastshilp Prashikshan Programme, Comprehensive Skill Upgradation Programme, Design and Technology Development Workshop etc. are being organised  to  enhance  the  productivity  of  artisans. Since  2020-21  to  till  date,  skill  upgradation  training  has  been  provided  to  1640  Chhattisgarh's  local weavers and artisans under SAMARTH Scheme of Ministry of Textiles.

(c): Handloom weaving is inherently an integral part of 'Make in India' initiative.

(d): To expand market access for weavers and artisans across the country including Chhattisgarh, an e-commerce  portal  (indiahandmade.com)  has  been  developed  for  online  marketing  of  handloom  & handicrafts products directly to the buyers/consumers and weavers and artisans have been on-boarded on Government e-Market (GeM) place to enable them sell their products directly to various Government Departments and organizations.

(e): To promote innovation in Handloom sector, Research and Development projects are sanctioned as  per  extant  guidelines  of  NHDP  and  a  project,  Craft  Cluster  Initiative  has  been  taken  up  to  link handloom  with  fashion  in  which  NIFT  students  visit  handloom  clusters  and  provide  contemporary designs to the weavers as per the market demand.

There is a mobile app 'HLM Customer app' for verifying authenticity of handloom mark labels. Also, Handloom mark, India Handloom Brand, Silk Marks and GI tags are attached to Handloom items for authentication.

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