Lok Sabha Question No. 1691 (UNSTARRED), answered on 2023-12-13
Subject: Jute Mark India
Ministry: TEXTILES
Asked by: Debasree Chaudhuri

## JUTE MARK INDIA

## 1691. MS. DEBASREE CHAUDHURI:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

(a) whether the Government has introduced certification of authenticity for jute products with the unveiling of 'Jute Mark India' which will promote and protect Indian jute products and will also provide the collective identity and assurance on origin and quality for traditional jute and jute products;

- (b) if so, the details thereof including the progress made in this regard;
- (c) whether the Government has taken any step to promote the jute products; and
- (d) if so, the details thereof, if not, the reasons therefor?

## उत्तर ANSWER )

## वस्त्र राज्  य मंत्री ( श्रीमती दर्शना जरदोर्

## THE MINISTER OF STATE FOR TEXTILES (SMT. DARSHANA JARDOSH)

(a) &(b): Ministry  of  Textiles  has  introduced  certification  of  authenticity  for  Jute Products  with  the  unveiling  of  Jute  Mark  India  Logo  on  09 th July  2022  .  Jute  Mark  India provides  collective  identity  and  assurance  on  origin  and  quality  for  traditional  jute  &  jute diversified products. So far, 55 vendors have registered for availing Jute Mark India Logo.

(c) & (d): The  Government  has  approved  an  Umbrella  scheme  namely  National  Jute Development  Program  (NJDP)  with  a  total  outlay  of  Rs  485.58  crore  for  implementation during  2021-22  to  2025-26  for  over  all  development  and  promotion  of  Jute  Sector.  NJDP covers following schemes:

- (i) Improved Cultivation and Advanced Retting Exercise (Jute ICARE) To   introduce package of scientific methods of jute cultivation and retting exercises for improving fibre quality and productivity and reducing the cost of jute production and increasing farmers' income.
- (ii)  Jute  Resource  cum  Production  Centre  (JRCPC)To  spread  jute        diversification programme by providing trainings to new artisans and WSHGs  for  sustained employment for production of Jute Diversified Products (JDPs).
- (iii) Jute  Raw  Material  Bank  (JRMB)To  supply  jute  raw  material  to  jute  artisans, MSMEs for production of JDPs at Mill Gate price.
- (iv)  Jute  Retail  Outlets  (JRO)  Scheme  To  facilitate  existing  and  new  artisans  / entrepreneurs for promotion and sale of JDPs through Retail Outlets / Showrooms. (v)  Jute  Design  Resource  Centre  (JDRC)For  designing  and  development  of  market worthy innovative jute diversified products and helping existing and  new  JDP manufacturers and exporters. (vi) Product  Diversification  (R&D)  StudiesTo  explore Research  &  Development  in Textile and Non Textile Applications. (vii) Production Linked Incentive (PLI) Scheme - To support Jute Mills and MSME JDP units  for  manufacturing  and  exporting  JDPs  and  making  them  cost  competitive  in  the international markets. (viii)  Capital Subsidy for Acquisition of Plant & Machinery (CSAPM) - For manufacturing (JDPs)  and  to  facilitate  modernization  /  upgradation  of  the  existing  Jute  mills  and MSME  JDP  Units. (ix) Market Development Promotion activities (Domestic & Exports)To support    the JDP  units    for    promotion    and    sale    of    JDPs,      in    the    Domestic    market  and  to registered  jute  exporters to boost  export of  jute  goods. Development  of  Jute  Mark Logo  for Certification  of  Quality  Jute  Diversified  products and Launching publicity campaign  to  popularize  jute. (x) Scholarship Scheme for the girl children of the workers of jute mills, JDP- MSMEs: To support girl children of the workers of Jute Mills/MSME-JDP Units in the form of
- incentives.

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