Lok Sabha Question No. 1296 (UNSTARRED), answered on 2023-12-11
Subject: Growth of Cultural Industries
Ministry: CULTURE
Asked by: S. Jagathrakshakan

## GOVERNMENT OF INDIA MINISTRY OF CULTURE

## LOK SABHA UNSTARRED QUESTION NO. 1296

TO BE ANSWERED ON 11.12.2023

## GROWTH OF CULTURAL INDUSTRIES

1296.   Shri S. JAGATHRAKSHAKAN:

Will the Minister of CULTURE be pleased to state:

- (a) whether the Government agrees with the view that we must have a long-term vision, a  strong  action  plan  and  a  multi-stakeholder  approach  committed  to  the  growth  of cultural  industries  and  empowering  cultural  Industries  and  empowering  cultural enterprises;
- (b) if so, the details of the steps that are proposed to be taken by the Government in this regard; and
- (c) If not, the reasons therefor?

## ANSWER

## THE MINISTER OF CULTURE, TOURISM AND DEVELOPMENT OF NORTH EASTERN REGION (SHRI G. KISHAN REDDY)

(a) to (c) Yes Sir, the Government agrees with the view that there should be a longterm  vision,  a  strong  action  plan  and  multi-stakeholder  approach  committed  to  the growth  of  cultural  industries  and  empowering  cultural  Industries  and  empowering cultural enterprises.

This vision is also reflected in one of the priorities of the India's G20 Culture Working Group:  'Promotion  of  cultural  and  creative  industries  and  creative  economy.'  The action oriented recommendation contained in Para 10 of Kashi Culture Pathway, the outcome document, calls for: 'strengthening and aligning conceptual and monitoring frameworks, including classifications of cultural and creative sectors and industries and the  creative  economy  at  the  global  level,  taking  into  account  its  multifaceted  and transversal  dimension,  building  on  existing  frameworks,  where  possible,  through relevant  international  organizations-  notably  UNESCO,  OECD,  UNCTAD  -  and statistical institutions at the global and regional level, including in the Global South with a view to sustaining the development of cultural industries and the creative economy in developing  countries,  while  also  shedding  light  on  the  economic  weight  of  cultural industries  and  the  creative  economy  worldwide,  including  through  data  collection  as appropriate;'

Seven Zonal Cultural Centres (ZCCs) with headquarters at Patiala (Punjab), Nagpur (Maharashtra), Udaipur (Rajasthan), Prayagraj (Uttar Pradesh), Kolkata (West Bengal),  Dimapur  (Nagaland)  and  Thanjavur  (Tamil  Nadu)  have  been  set  up  by

Government  to  promote,  protect  and  preserve  various  forms  of  folk  art,  creative industry and cultural enterprises.

Ministry of Culture organizes Rashtriya Sanskriti Mahotsavs (RSMs) in various parts of the  country.  The  Zonal  Cultural  Centres  organize  42  Regional  Festivals  every  year which also help in providing livelihood to these artists. These ZCCs implement number of schemes viz. Award to Young Talented Artists, Guru Shishya Parampara, Theatre Rejuvenation, Research & Documentation, Shilpgram, OCTAVE and National Cultural Exchange  Programme  in  this  regard.  Activities  like  workshops,  camps,  exhibitions, conferences and seminars aimed at  raising awareness of the importance of cultural and  creative  industries  are  organized  by  these  ZCCs  where  exchange  of  ideas, knowledge,  practices  and  work  methodologies  take  place  between  participants, experts  and  professionals  from  several  fields  relating  to  the  cultural  and  creative industries. During the programmes organized by these ZCCs, stalls are set up by the artisans from various parts of India who exhibit their products at the venue to let the visitors know about the services and their experiences.

The  Office  of  Development  Commissioner  (Handicrafts)  under  Ministry  of  Textiles, Govt. of India implements National Handicrafts Development Programme (NHDP) and Comprehensive Handicrafts Cluster Development Scheme (CHCDS) for development, promotion, & preservation of handicrafts in a holistic manner  and  to  provide sustainable livelihood opportunities to the artisans.

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