Lok Sabha Question No. 3780 (UNSTARRED), answered on 2025-08-12
Subject: Promotion of ODOP Products from Andhra Pradesh
Ministry: COMMERCE AND INDUSTRY
Asked by: Shri Krishna Prasad Tenneti, Shri Magunta Sreenivasulu Reddy, Shri Putta Mahesh Kumar

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 3780.

TO BE ANSWERED ON TUESDAY, THE 12 TH  AUGUST, 2025.

## PROMOTION OF ODOP PRODUCTS FROM ANDHRA PRADESH

## 3780.  SHRI PUTTA MAHESH KUMAR: SHRI MAGUNTA SREENIVASULU REDDY: SHRI KRISHNA PRASAD TENNETI:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state:

## वाणिज्य एवं उद्योग मंत्री

- (a) whether the Government has undertaken any study/survey regarding the One District  One  Product  (ODOP)  initiative  and  its  implementation  in  Andhra Pradesh query during the last five years, district-wise;
- (b) if  so,  the  details thereof including the total export (quantity and valuation) of ODOP products from each district of Andhra Pradesh during the last five years district-wise,  date-wise  especially  from  Eluru,  Prakasam  and  Bapatle  Lok Sabha Constituencies;
- (c) the details regarding the infrastructure developments proposed, under development and presently functioning for boosting sale of ODOP products in Andhra Pradesh, district- wise and especially in Eluru, Prakasam and Bapatla Lok Sabha Constituencies; and
- (d) whether the Government has undertaken any initiatives to train Government Offices, MSME and entrepreneurs (especially youth and women) to boost the sales of their ODOP based products in Andhra Pradesh, if so, the details thereof and if not, the reasons therefor?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री णिणिन प्रसाद ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI JITIN PRASADA)

- (a): The One District One Product (ODOP)  is not a scheme, but an initiative by Department for Promotion of lndustry and lnternal Trade (DPllT) without any financial  component  therefore  no  formal  study  or  district-wise  survey  has been undertaken by the Government regarding its implementation in Andhra Pradesh over  the  last  five  years.  The  State  has  identified  99  products  (23 Primary,  19 Secondary, 13 tertiary and 18 other category products from 26 districts of Andhra Pradesh and undertaken multiple activities for the promotion and empowerment of ODOP  stakeholders  within  the  State.

The  sector-wise  bifurcation  of  99  ODOP products from Andhra Pradesh is mentioned below:

| Product Category   |   No. of Products |
|--------------------|-------------------|
| Agriculture        |                 7 |
| Food Processing    |                05 |
| Handicraft         |                29 |
| Handloom           |                32 |
| Manufacturing      |                 6 |
| Marine             |                03 |
| Others             |                02 |
| Textile            |                15 |
| Total              |                99 |

The State has built a strong ODOP ecosystem through several key enablers. All  99  identified  products  have  been brought under the ambit of the Andhra Pradesh MSME & Entrepreneur Development Policy 4.0 (2024-2029) and the Handloom  Policy,  ensuring  policy-level  support.  Financial  assistance  and incentives  have  been  made  available  to  stakeholders  to  facilitate  product development and market access. An ODOP Cell has been established, along with  designated  nodal  officers  and  a  comprehensive  seller  database,  all  of which  are  accessible  in  the  public  domain.  The  State  has  been  conducting regular Government e-Marketplace (GeM) drives, buyer-seller meets, and trade fair  participations  to  strengthen  market  linkages.  There  is  also  a  strong emphasis on upskilling stakeholders and fostering partnerships with academia, e-commerce platforms, and financial institutions. Additionally, the ODOP portal is live and fully operational, offering essential information along with a grievance redressal mechanism, and includes dedicated pages for each district. To further enhance market reach, ODOP products have  also been made available for online sale through Leepakshi and APCO platforms.

The  details  of  unique  products  identified  (district  wise)  for  Andhra  Pradesh is available on DPIIT's website under the link - https://dpiit.gov.in/sites/default/files/ODOP\_Annexure\_11August2025.pdf

- (b): The specific district-wise data in terms of total export (quantity and valuation) in Andhra Pradesh is not available with DPIIT
- (c): As  announced  in  the  Union  Budget  2023-24,  States  were  encouraged  to establish PM Ekta Malls in their capital cities or prominent tourism centers to promote  ODOP  products,  Geographical  Indications  (GI),  and  make  in  India initiatives.  In  line  with  this,  the  State  of  Andhra  Pradesh  is actively  working towards the construction of PM Ekta Mall. A budget of ₹172 crore has been allocated for the construction and operation of the Mall under the Department of  Expenditure's  'Scheme  for  Special  Assistance  to  States  for  Capital Investment  (SASCI)  202324'.  A  five-acre  site  has  been  identified  in Visakhapatnam for the project, and the Department of Handloom & Textiles is the designated nodal department responsible for implementation. The Detailed

Project Report (DPR) submitted by the State was approved by DPIIT, and the sanction  order  to  release  the  fund  was  issued  by  the  Department  of Expenditure on 30th January 2024 . Construction activities have been initiated at the site, with completion expected to be completed by May 2026.

The Ekta Mall design features dedicated retail spaces for 36 States and Union Territories  as  well  as  26  districts  of  Andhra  Pradesh.  It  also  includes recreational  and  cultural  zones,  conference  rooms,  technology-integrated experiences, essential  conveniences,  inclusive  facilities,  and  a  feedback mechanism to enhance visitor engagement.

- (d): Under the ODOP initiative, several steps have been undertaken to train and support MSMEs,  entrepreneurs, artisans, weavers, farmers, and other stakeholders in Andhra Pradesh to enhance the sales and visibility of ODOPbased products. A digital ODOP Gift Catalogue has been launched, featuring over  1000  products  from  across  India,  including  notable  items  such  as Etikoppaka toys and Dharmavaram silk sarees from Andhra Pradesh. Efforts have also  been  made  to  onboard  ODOP  products  onto  the  Government  eMarketplace  (GeM),  with  49  products  from  the  State-including  handlooms, handicrafts,  textiles,  seafood,  processed  foods,  and  agricultural  goodscurrently listed.

In terms of capacity building, ODOP collaborated with the National Institute of Design (NID) to conduct a series of Design Sensitization Workshops across various districts of Andhra Pradesh. These workshops focused on enhancing design innovation and awareness among traditional artisans, covering crafts such as Kalamkari Block Printing, Etikoppaka and Kondapalli Toys, and Pen Kalamkari, with sessions held between September 2024 and January 2025. Additionally,  Andhra  Pradesh's  ODOP  products  have  been  prominently showcased  at  major  national  and  international  events  such  as  the  India International  Trade  Fair  (IITF)  2024,  World  Food  India  2024,  and  global platforms in collaboration with Indian Missions  abroad-including  the  ODOP Business Roundtable in Kazakhstan and the Incredible India Fest in Maldives. These initiatives reflect the Government's sustained efforts toward promoting ODOP entrepreneurship and capacity building, with a strong focus on youth, women, and grassroots producers.

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