Lok Sabha Question No. 525 (UNSTARRED), answered on 2023-12-06
Subject: ODOP
Ministry: COMMERCE AND INDUSTRY
Asked by: Goddeti Madhavi, Gaurav Gogoi, Reddeppa Nallakonda Gari, S. Jothimani

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

## UNSTARRED QUESTION NO. 525. TO BE ANSWERED ON WEDNESDAY, THE 06 th  DECEMBER, 2023.

## ODOP

## 525.   SHRIMATI GODDETI MADHAVI:

SHRI GAURAV GOGOI:

SHRI N. REDDEPPA:

MS. S. JOTHIMANI:

## Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) the  current  implementation  status  of  the  'One  District  One  Product'  (ODOP) initiative and the details of unique products identified by districts and States;
- (b) the steps taken for the promotion and export of the identified products;
- (c) the steps taken by the Government to formulate a product specific or districtspecific plan to promote identified products;
- (d) the extent to which district-specific products have been identified; and
- (e) the details of the products identified in Karur, Trichy, Pudukkottai and Dindigul districts of Tamil Nadu?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री सोम प्रकाश ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI SOM PARKASH)

- (a): One District One Product (ODOP) is an initiative that aims to foster balanced regional development across all districts of the country.  The idea of ODOP  is to  select,  brand,  and  promote  at  least  One  Product  from  each  District  (One District - One Product) of the country for enabling holistic growth across all regions. The ODOP Initiative has identified over 1000 products encompassing various sectors such as textiles, agriculture, food processing, handicrafts,  and more, with at least one product from each district of the country. Some of the activities undertaken under ODOP are enclosed at Annexure-I.

The products identified under ODOP initiative are available on website under the link https://static.investindia.gov.in/s3fs-public/2023 08/20230821\_ODOP%20Product%20List\_v18\_0.pdf

- (b): Several steps have been undertaken for promotion and exports of all ODOP products. This includes, regular capacity building initiatives in collaboration with other government/private bodies such as National Institutes of Design/National Institutes of Fashion Technology, e-commerce onboarding drives for Government  e-Market  (GeM),  ODOP  Bazaar  which  showcases  and  stocks India's best ODOP products. For introduction of ODOP initiative at international level,  virtual  buyer  seller  meets  were  undertaken.  The  aim  is  to  familiarize foreign  dignitaries  from  Countries  across  the  world  about  the  plethora  and diversity of products under the ODOP initiative, consequently promoting a brand image and  propelling international marketing for local products.

The Details of the major steps undertakenare enclosed at Annexure-II.

- (c): Under the ODOP initiative, all products have been identified and selected by States/UTs by taking into consideration the existing ecosystem on the ground. The ODOP Initiative has also carried out extensive field visits to understand the ground  realities  and  challenges  at  the  grassroots  level  and  has  prepared product action reports, detailing the existing bottlenecks in the supply chain and identified  possible  interventions  to  bridge  the  existing  skill  gaps.  This  also includes EXIM analysis, challenges, and issues faced by the stakeholders on the ground, along with a sequence of action-oriented interventions that must be undertaken  by various ministries/ departments and autonomous organizations.
- (d) : Identifying ODOP products specific to each district has  helped  in showcasing the  unique  products  and  specialties  of  that  region  and  created a  distinct identity for the district. This helps to attract market demand and recognition for those products. It allows farmers and entrepreneurs to tap into niche markets, both domestically and internationally and opens up new avenues for  market access. Various promotional and marketing activities have been conducted to recognize and promote the ODOP products such Indo-Japan Mango Festival, Tokyo, Japan in 2022, G-20 Gifting, representation at international events and exhibitions etc.
- (e): The  details  of  the  products  identified  in  Karur,  Trichy,  Pudukkottai  and Dindugal Districts of Tamil Nadu are mentioned below:

| State      | District                   | Products                 |
|------------|----------------------------|--------------------------|
| Tamil Nadu | Dindigul                   | Coir Pith Blocks         |
| Tamil Nadu | Dindigul                   | Garlic                   |
| Tamil Nadu | Dindigul                   | Dindigul Locks           |
| Tamil Nadu | Karur                      | Textiles - Home Products |
| Tamil Nadu | Pudukkottai                | Engineering Products     |
| Tamil Nadu | Pudukkottai                | Cashew                   |
| Tamil Nadu | Tiruchi (Thiruchirappalli) | Engineering Products     |
| Tamil Nadu | Tiruchi (Thiruchirappalli) | Leather Products         |

## ANNEXURE-I

## ANNEXURE REFERRED TO IN REPLY TO PART (a)  OF THE LOK SABHA   USTARRED QUESTION NO. 525 FOR ANSWER ON 06.12.2023

Some of the activities undertaken under ODOP are as under:

-  An ODOP Award has been constituted under DPIIT, Ministry of Commerce and Industries  on  the  Rashtra  Puruskar  Portal  to  recognize  the  extraordinary efforts  of  Districts,  States,  and the  Indian Mission for the promotion of ODOP products.
-  Design Sensitisation Workshops: The ODOP Initiative in collaboration  with NID is conducting design sensitization workshops across States/UTs to train artisans and craftsmen about the Product Development, Product Diversification, Designing etc. 15 design sensitization workshops have been conducted across 9 States/UTs - Kerala, Karnataka, Assam, Gujarat, Madhya Pradesh, Rajasthan, Bihar, Odisha and Tripura.
-  NPOP  (Organic)  Certification  Drives: 14  NPOP  workshops  have  been conducted so far across 8 States/ UTs - Bihar, Jammu & Kashmir, Jharkhand, Nagaland, Goa, Rajasthan, Ladakh and Tripura.
-  The ODOP GeM Bazaar was launched on the Government  e-Marketplace (GeM) on 29th August 2022 with over 210 product categories created on the platform  to  promote  sales  and  procurement  of  ODOP  products  across  the country. Onboarding drives were undertaken to onboard rural artisans onto the platform.
-  G-20 Gifting :  ODOP Products have been actively promoted in gifting to the esteemed G-20 delegates. Products were curated with a story card mentioning the historical and cultural importance of the product. Most of the products were selected from the state in which the G-20 meeting was being held.

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## ANNEXURE-II

## ANNEXURE REFERRED TO IN REPLY TO PART (b) OF THE LOK SABHA USTARRED QUESTION NO. 525 FOR ANSWER ON 06.12.2023.

Details of the major steps undertaken for promotion and export of the identified products under ODOP are as under :

-  Engagement  with  Indian  Embassies :  Facilitated  the  procurement  of  ODOP products  by  multiple  Indian  Embassies  for  gifting  and  placement  including  the Indian Embassy in Croatia, Nigeria, Argentina, Geneva etc.
-  Export  Training  Workshop: The  ODOP  Initiative  in  collaboration  with  the Department of Post organized the first Export Training Workshop on  11th January 2023. 160+ people from 5 States (Kerala, Tamil Nadu, West Bengal, J&K, and Meghalaya)  participated.  The  training  workshop  was  conducted  using  the  Dak Ghar Niryat Kendra portal. Training included basic requirements for exports along with major market opportunities.
-  Lakadong Turmeric, West Jaintia Hills, Meghalaya : Facilitated a consignment of 30 tonnes of Lakadong Turmeric from Shillong, Meghalaya in February 2022.
-  Indo-Japan Mango Festival, Tokyo, Japan - As a result of sustained efforts by the  Embassy  of  India,  Tokyo,  Japan,  and  the  Agricultural  &  Processed  Food Products  Export  Development  Authority(APEDA)  -  trade  promotion  for  Indian mangoes in Japan had been undertaken under two editions of 'Mango Festival of India in Tokyo, Japan'. A key achievement of the same was the launch of aromatic, delicious,  and  nutritious  Indian  Mangoes  in  127  convenience  stores  of  Lawson (29th March 2022) and in the wholesale markets of Nishikasai and Akita  Prefecture (28th March 2022).
-  Walnuts, Budgam, Jammu & Kashmir (26th September 2021) - Initiative in partnership with JKTPO facilitated import substitution of over 2000 KGs of walnuts from Budgam, Kashmir to Bangalore, Karnataka on 26th September 2021.
-  Sui  Dhaaga:  India-Russia  Buyer  Seller  Meet  for  Textile  Products  (22nd September 2021) - Initiative in partnership with the Embassy of India, Moscow held a buyer-seller meet on textile products focusing on rayon and polyester.
-  Multiple  ODOP  products  were  displayed  at the  World  Economic  Forum held from January 2023 at Davos in Switzerland.
-  ODOP also showcased and supported the celebration of the International Day of  Yoga  (IDY)  at  the  Times  Square  in  New  York  on  June  21,  2022 in collaboration with the Consulate General of India, New York.
-  ODOP exhibition at ASEAN-India Millet Festival, Jakarta, Indonesia: ODOP products  were  displayed  at  the  5-day  exhibition  in  Jakarta  in  Nov  2023  in collaboration with Indian mission to ASEAN.

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