Lok Sabha Question No. 2752 (UNSTARRED), answered on 2025-03-17
Subject: Dekho Apna Desh Initiative
Ministry: TOURISM
Asked by: Shri Sanatan Pandey

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.

## †2752

## ANSWERED ON 17.03.2025

## DEKHO APNA DESH INITIATIVE

## †2752 . SHRI SANATAN PANDEY:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has observed an increase in awareness and interest  in  tourism  amongst  Indian  citizens  as  a  result  of  various promotional efforts undertaken under the "Dekho Apna Desh" initiative;
- (b) if so, the details thereof;
- (c) whether  the  Government  has  chalked  out  any  special  schemes  to promote the tourist destinations across different categories selected through the "Dekho Apna Desh" People's Choice Poll; and
- (d) if  so,  the  details  of  the  impact  of  the  schemes,  State  and  tourist destination-wise?

## ANSWER

THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)

(a) to (d): The  Ministry  of  Tourism  had  launched  the  Dekho  Apna  Desh initiative  in  January  2020  for  promotion  of  domestic  tourism  in  the country. Under this initiative, the Ministry promotes tourism destinations and products of India through various activities such as Webinars, Quiz, Pledge, Seminars, Tourism Promotional Events, Fam tours, Website, social media etc.

Ministry  of  Tourism  launched  Dekho  Apna  Desh  People's  Choice  poll  to engage with citizens to identify most preferred tourist attractions, through various platforms, including Digital, Social Media, Events, Print, Outdoor, Short Message Service (SMS) and WhatsApp campaign.

Details of State-wise Domestic Tourist Visits (DTV) is at ANNEXURE.

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ANNEXURE

STATEMENT IN REPLY TO PARTS (a) TO (d) OF LOK SABHA UNSTARRED QUESTION  NO. †2752 ANSWERED  ON  17.03.2025  REGARDING  DEKHO APNA DESH INITIATIVE RAISED BY SHRI SANATAN PANDEY

List of States/UTs wise Domestic Tourists Visit (DTV)

|   Sl. No. | States/UTs                                   |   DTV 2020 |   DTV 2021 |   DTV 2022 |   DTV 2023 |
|-----------|----------------------------------------------|------------|------------|------------|------------|
|         1 | Andaman & Nicobar Islands                    |     191207 |     126238 |     235061 |     323189 |
|         2 | Andhra Pradesh                               |   70828590 |   93277569 |  192716721 |  254706328 |
|         3 | Arunachal Pradesh                            |      42871 |     102915 |     222437 |    1040601 |
|         4 | Assam                                        |    1266898 |    1409161 |    8382003 |    7612720 |
|         5 | Bihar                                        |    5638024 |    2501193 |   25330364 |   81585701 |
|         6 | Chandigarh                                   |     417953 |     228809 |    3027165 |     365591 |
|         7 | Chhattisgarh                                 |    2810227 |    4747417 |   23636291 |   26022069 |
|         8 | UT of Dadra & Nagar Haveli and Daman and Diu |     402395 |     661222 |     799602 |    1004327 |
|         9 | Delhi*                                       |    9583671 |   10642477 |   27186209 |   39414622 |
|        10 | Goa                                          |    3258715 |    3308089 |    7011992 |    8175460 |
|        11 | Gujarat                                      |   19464517 |   24525210 |  135811325 |  178066579 |
|        12 | Haryana                                      |    2114731 |    2025450 |    2108496 |    2012162 |
|        13 | Himachal Pradesh                             |    3170714 |    5632270 |   15070944 |   15942118 |
|        14 | Jammu & Kashmir                              |    2519524 |   11314920 |   18499332 |   20679336 |
|        15 | Jharkhand                                    |    2574704 |    3383642 |   38284379 |   35776102 |
|        16 | Karnataka                                    |   77453339 |   81333659 |  182413203 |  284120502 |
|        17 | Kerala                                       |    4988972 |    7537617 |   18867414 |   21871641 |
|        18 | Lakshadweep                                  |       3462 |      13500 |      22844 |      45796 |
|        19 | Ladakh                                       |       6743 |     303023 |     510137 |     759369 |
|        20 | Madhya Pradesh                               |   23519632 |   25554067 |   35848781 |  111946409 |
|        21 | Maharashtra*                                 |   39234591 |   43569238 |  111297624 |  161359527 |
|        22 | Manipur                                      |      49669 |      49371 |     139518 |      57701 |
|        23 | Meghalaya                                    |      24734 |     154409 |     937091 |    1371674 |
|        24 | Mizoram                                      |      30890 |      87232 |     218420 |     209087 |

| 25   | Nagaland      |     10979 |     23968 |      97431 |      99720 |
|------|---------------|-----------|-----------|------------|------------|
| 26   | Odisha        |   4622273 |   3742221 |    7867909 |    9725184 |
| 27   | Puducherry    |   1114942 |   1253213 |    1760480 |    2092076 |
| 28   | Punjab        |  16692197 |  26640429 |   26089425 |   35707600 |
| 29   | Rajasthan     |  15117239 |  21988734 |  108328156 |  179051925 |
| 30   | Sikkim        |    316408 |    511669 |    1625573 |    1321169 |
| 31   | Tamil Nadu    | 140651241 | 115336719 |  218584846 |  286011515 |
| 32   | Telangana     |  39997001 |  32000620 |   60748425 |   58447573 |
| 33   | Tripura       |    127815 |    177816 |     235600 |     366104 |
| 34   | Uttar Pradesh |  86122293 | 109708435 |  317913587 |  478525688 |
| 35   | Uttarakhand   |   7005264 |  19434475 |   54642559 |   58140578 |
| 36   | West Bengal   |  28841732 |  24325984 |   84542195 |  145669292 |
|      | Grand Total   | 610216157 | 677632981 | 1731013539 | 2509627035 |

*Estimated Data Source: States/UTs Tourism Department *********