Lok Sabha Question No. 2362 (UNSTARRED), answered on 2025-12-15
Subject: Promotion and Publicity of Tourism in Global Market
Ministry: TOURISM
Asked by: Shri Yogender Chandolia, Dr. Hemant Vishnu Savara, Shri Naba Charan Majhi, Shri Janardan Mishra, Shri Suresh Kumar Kashyap, Smt. Kamaljeet Sehrawat, Shri Vijay Kumar Dubey

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO.2362 ANSWERED ON 15.12.2025

## PROMOTION AND PUBLICITY OF TOURISM IN GLOBAL MARKET

## 2362. SMT. KAMALJEET SEHRAWAT:

DR. HEMANT VISHNU SAVARA:

SHRI YOGENDER CHANDOLIA:

SHRI SURESH KUMAR KASHYAP:

SHRI JANARDAN MISHRA:

SHRI NABA CHARAN MAJHI:

SHRI VIJAY KUMAR DUBEY:

Will the Minister of TOURISM be pleased to state:

- (a) the details of the initiatives taken by the Tourism Officers of Indian Missions  to  promote  India  in  overseas  tourism  markets  through  the Incredible India brand and international events;
- (b) the details of the steps taken to strengthen domestic tourism through programmes  such  as  Dekho  Apna  Desh,  Bharat  Parv  and  the  Best Tourism Village Competition;
- (c) the manner in which campaigns like 'Wed in India' and 'Meet in India' are  being  used  to  position  India  in  the  global  wedding  and  MICE (Meetings Incentives, Conferences and Exhibitions) tourism markets;
- (d) whether the Government has assessed the impact of these promotional measures on tourist arrivals, tourism spending and destination visits;
- (e) whether  the  Government  is  promoting  India  in  overseas  tourism markets  through  its  Coastal  and  Rural  Tourism,  as  very  popular  in overseas especially in Palghar district of Maharashtra; and
- (f)
- if so, the details thereof?

THE MINISTER OF TOURISM

## ANSWER

(SHRI GAJENDRA SINGH SHEKHAWAT)

- (a): The Ministry of Tourism in collaboration with Indian Missions promotes India as a tourist destination in key international source markets. The Indian

Missions facilitates participation of  private and Government stakeholders including State Governments / Union Territories in major overseas tourism trade  fairs  and  exhibitions;  organisation  of  Tourism  Roadshows,  food festivals; engagements  with  local  tour operators and  other industry stakeholders; organisation of trade meetings & familiarization (FAM) trips; publicity through social media and media engagement activities.

(b): The  Ministry  endeavours  to  strengthen  domestic  tourism  through various initiatives including Dekho Apna Desh, Bharat Parv and Best Tourism Village competition etc.

Dekho  Apna  Desh  initiative  aims  to  raise  awareness  of  India's  rich heritage  and  culture,  foster  national  pride,  and  encourage  extensive domestic  travel.  Under  this  initiative  Ministry  of  Tourism  has  organized webinars about different lesser-known destinations, quiz contests and other competitions both online and offline. Several domestic promotional events are also organised in association with tourism stakeholders.

Bharat  Parv  is  a  flagship  annual  event  organized  by  the  Ministry  of Tourism  as  part  of  the  Republic  Day  celebrations.  The  event  showcases India's  rich  cultural,  artistic,  culinary,  and  spiritual  diversity  and  aims  to promote  the  spirit  of  'Ek  Bharat,  Shreshtha  Bharat.'  The  event  features display of Republic Day tableaux, food festival, participation of handicraft and handloom artisans, pavilions by tourism departments of State Governments / Union Territories, Central Ministries, cultural performances etc.

The Best Tourism Villages Competition was undertaken to honour a village that best exemplifies a tourism destination in preserving cultural and natural  assets,  promoting  community-based  values  and  lifestyles  and  is commitment to sustainability. In the last two editions of the Best Tourism Village  Competition  held  in  2023  and  2024,  a  total  of  71  villages  were recognized as Best Tourism Villages.

- (c): To Position India as a leading global MICE destination, the Ministry of Tourism  has  developed  a  National  Strategy  and  Roadmap  for  the  MICE industry. As part of this initiative, in 2021, 'Meet in India' sub -brand was launched, with the vision to promote India as a hub for mega conferences and exhibitions, creating awareness and building a positive global perception of the country's MICE potential.

Ministry of Tourism has also launched the campaign "India Says I Do" in  2023 to  promote  India  as  a  premier wedding  destination  globally.  The campaign aims to showcase the diverse, rich and culturally vibrant venues India offers for weddings, from royal palaces and heritage forts to scenic beaches, mountains and riversides. In the year 2024 and 2025, the Ministry of Tourism in collaboration with Federation of Indian Chambers of Commerce and Industry (FICCI), organised 'Wed  in  India'  expo  and  'Meet  in  India'  conclave,  respectively,  on  the sidelines of Great Indian Travel Bazaar (GITB) at Jaipur. (d): The Ministry of Tourism has not made such assessment to evaluate the impact of these promotional measures on tourist arrivals, tourism spending and destination visits. (e) to (f):  Ministry of Tourism promotes India as a holistic destination in the tourism  generating  markets  to  promote  various  Indian  tourism  products including  coastal  tourism  and  Rural  Tourism  destinations  of  the  country. These  objectives  are  met  through  various  marketing  and  promotional activities done in association with the Travel Trade, State Governments and Indian Missions overseas.

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