Lok Sabha Question No. 2785 (UNSTARRED), answered on 2025-12-17
Subject: Evaluation of DCID Scheme
Ministry: INFORMATION AND BROADCASTING
Asked by: Shri Bidyut Baran Mahato, Shri Chavda Vinod Lakhamshi, Shri Mukeshkumar Chandrakaant Dalal, Shri Manish Jaiswal, Smt. Vijaylakshmi Devi, Shri Pradeep Kumar Singh, Smt. Kamlesh Jangde, Shri Anil Firojiya, Shri Kota Srinivasa Poojary, Shri Jugal Kishore, Shri Yogender Chandolia, Shri Dilip Saikia, Shri Lumbaram Choudhary, Shri Janardan Mishra, Smt. Smita Uday Wagh, Shri Balabhadra Majhi, Shri Dineshbhai Makwana

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA

UNSTARRED QUESTION No. 2785

TO BE ANSWERED ON   17.12.2025

## EVALUATION OF DCID SCHEME

## 2785. SHRI LUMBARAM CHOUDHARY

SMT. KAMLESH JANGDE

SHRI PRADEEP KUMAR SINGH

SHRI DINESHBHAI MAKWANA

SHRI KOTA SRINIVASA POOJARY

SMT. VIJAYLAKSHMI DEVI

SMT. SMITA UDAY WAGH

SHRI CHAVDA VINOD LAKHAMSHI

SHRI MANISH JAISWAL

SHRI DILIP SAIKIA

SHRI MUKESHKUMAR CHANDRAKAANT DALAL

SHRI YOGENDER CHANDOLIA

SHRI BIDYUT BARAN MAHATO

SHRI BALABHADRA MAJHI

SHRI ANIL FIROJIYA

SHRI JANARDAN MISHRA

SHRI JUGAL KISHORE

Will the Minister of INFORMATION & BROADCASTING be pleased to state:

(a)  whether  the  Government  has  recently  conducted  any  evaluation  of  the  Development Communication  and  Information  Dissemination  (DCID)  scheme  to  assess  its  impact  on awareness about Government programmes among citizens of the country including Maharashtra particularly Jalgaon Lok Sabha Constituency and Jammu and Kashmir;

- (b)  if  so,  the  key  findings  regarding  reach  of  campaign,  beneficiary  engagement  and improvements in message penetration in rural, tribal and urban areas of the country including Maharashtra and Jammu and Kashmir;
- (c) the details of the total number of multimedia publicity campaigns launched the expenditure incurred on it and the measurable results achieved under DCID during the last three years;
- (d)  the  steps  taken  by  the  Government  to  enhance  the  effectiveness  of  the  scheme  through digital  outreach,  social  media,  community  radio  and  emerging  communication  platforms during the current financial year; and
- (e) whether the Government proposes any new initiatives to strengthen targeted communication  in  districts  with  low  awareness  including  those  in  the  Jalgaon  Lok  Sabha Constituency?

## ANSWER

## MINISTER OF STATE FOR INFORMATION & BROADCASTING; AND PARLIAMENTARY AFFAIRS

## (DR. L. MURUGAN)

(a) to (e): The Development Communication and Information Dissemination (DCID) is a Central Sector  Scheme  of  the  Ministry  of  Information  and  Broadcasting.  It  supports  the  information dissemination and citizen outreach of Government programmes/ schemes/initiatives.

The emphasis of scheme is on reaching out to the rural, tribal,  remote  and  urban  populations across the country including Maharashtra and Jammu and Kashmir.

The scheme is implemented by Ministry of Information and Broadcasting through its media units -  Central  Bureau  of Communication (CBC), Press  Information Bureau (PIB),  and New Media Wing (NMW).

CBC carries out number of public multimedia campaigns  for information dissemination about the  various  schemes  of  the  Government  like  Swacch  Bharat  Mission,  Pradhan  Mantri  Awas Yojana- Rural & Urban, Jal Jeevan Mission, Pradhan Mantri Kisan Samman Nidhi.

Activity-wise details of expenditure under DCID Scheme are available on the website of CBC i.e. www.davp.nic.in.

The Government has significantly  enhanced the scheme's effectiveness  by  adopting  a  modern and multi-platform communication strategy centered on digital and local reach during the current financial year.

Targeted communication campaigns are undertaken across diverse digital outreach platforms to increase the reach to the youth and target audience in digital media space. This is done as per Digital Advertisement Policy, 2023 of Government of India.

The  Central  Bureau  of  Communication  (CBC)  plans  all  media  campaigns,  including  those conducted  in  areas  like  Jalgaon,  by  aligning  their  strategy  with  the  requirements  of  client ministries and the specific target audience of the respective programs.

*****