Lok Sabha Question No. 3575 (UNSTARRED), answered on 2023-08-10
Subject: Khadi Products in Urban and Rural Areas
Ministry: MICRO,SMALL AND MEDIUM ENTERPRISES
Asked by: Gajendra Singh Patel

## GOVERNMENT OF INDIA

## MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION No. 3575 TO BE ANSWERED ON 10.08.2023

## KHADI PRODUCTS IN URBAN AND RURAL AREAS

## 3575. SHRI GAJENDRA SINGH PATEL:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) the details of efforts being made by the Government to promote Khadi products in urban and rural areas;
- (b) the number of beneficiaries benefited under Micro and Small Industries in Madhya Pradesh;
- (c) whether any special scheme is proposed in aspirational districts and if so, the details thereof; and
- (d) whether  any  special  scheme  is  being  implemented  in  Khargone-Barwani  Parliamentary Constituency and if so, the details thereof?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI BHANU PRATAP SINGH VERMA)

- (a): Ministry of MSME, through Khadi and Village Industries Commission (KVIC), has taken the following steps for the promotion of Khadi products in the country:
- i) The  Khadi  and  Village  Industries  (KVI)  products  are  sold  through  a  network  of  8 Departmental  Sales  Outlets-'Khadi  India'-of  KVIC  and  its  18  branches  as  well  as  8035 Khadi outlets owned by the Khadi Institutions (KIs) across the country.
- ii) In  order  to  promote  the  online  visibility  of  KVI  products,  KVIC  has  strengthened  the marketing  mechanism  through  e-Market  linkage  with  MSMEs-GeM  portal  (gem.gov.in), and a dedicated online portal (khadiindia.gov.in) with a range of around 4500 KVI products available for supplying at the doorstep of the customers.
- iii) KVIC facilitates marketing support through exhibitions for promotion, display and sales of KVI products. These include participation in IITF 2022 organized by India Trade Promotion Organization (ITPO) in New Delhi from 14th to 27th November, 2022 and various events organized by other Govt. Departments/NGO's for promotion as well as building awareness about KVI products.
- iv) Convergence with National Institute of Fashion Technology (NIFT) has been initiated for design  development  and  developing  Khadi  fashion  garments,  branding  and  publicity  by creating  interesting  narratives  around  the  new  Khadi,  and  increasing  reach  of  Khadi  by organizing National and International Khadi Fashion Shows and Exhibitions.
- v) Social  Media  initiatives  on  platforms  such  as  Face  Book,  Twitter,  Instagram,  YouTube, LinkedIn, etc. and ORM linked with KVI sector are being undertaken.
- (b): Scheme-wise  details  of  number  of  beneficiaries  of  Micro  and  Small  Industries  in  Madhya Pradesh assisted under various schemes of Ministry of MSME is placed at Annexure.
- (c): Ministry  of  MSME  is  not  implementing  any  specific  scheme  for  Aspirational  Districts. However, special benefits/assistance are provided to Aspirational Districts under certain schemes of Ministry of MSME as follows:

- (i)   Under, Prime Minister's  Employment Generation  Programme  (PMEGP), General Category beneficiaries  can  avail  Margin  Money  subsidy  of  25%  of  project  cost  in  rural  and  15%  in urban  areas. For  beneficiaries belonging  to Special Categories  including  Aspirational Districts, higher subsidy is made available at 35% of project in rural areas and 25% in urban areas.  Besides,  beneficiaries  from  Aspirational  Districts  (Special  Category)  are  eligible  for making lower personal contribution of 5% of project cost, instead of 10% of project cost for General Category beneficiaries.
- (ii)  Under National Award Scheme, Aspirational Districts are ranked at the National Level and awards are given to the Aspirational Districts for achieving Rank I, II & III with a trophy and Certificate. This motivates the entrepreneurs of Aspirational Districts.

(d): There is no special scheme  being implemented in Khargone-Barwani  Parliamentary Constituency of Madhya Pradesh State.

However, the details of units assisted, Margin Money subsidy disbursed and estimated employment generated under PMEGP in Barwani and Khargone districts during last three years is as follows:

## [Margin Money (MM): Rs. In lakhs]

|         |                 | 2020-21         | 2020-21   | 2020-21      | 2021-22          | 2021-22   | 2021-22     | 2022-23         | 2022-23   | 2022-23      |
|---------|-----------------|-----------------|-----------|--------------|------------------|-----------|-------------|-----------------|-----------|--------------|
| Sr. No. | State/ District | No. of Projects | MM        | Emp loym ent | No. of Projec ts | MM        | Employ ment | No. of Projects | MM        | Emp loym ent |
| 1       | BARWANI         | 80              | 257.22    | 640          | 139              | 325.11    | 1112        | 71              | 196.10    | 781          |
| 2       | KHARGAON        | 167             | 540.17    | 1336         | 294              | 743.12    | 2352        | 212             | 568.37    | 2332         |

Besides,  under  Scheme  of  Fund  for  Regeneration  of  Traditional  Industries  (SFURTI),  details  of traditional clusters approved and made functional in Barwani and Khargone districts are as follows:

| District   | Name of the Cluster   |   Number of Artisans assisted |   Assistance (Rs. in lakh) | Status               |
|------------|-----------------------|-------------------------------|----------------------------|----------------------|
| Khargone   | Dasaravad Art Cluster |                           407 |                     245.68 | Functional           |
| Barwani    | Soft Toys Cluster     |                          1005 |                     352.04 | Under implementation |

Under Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE), credit guarantee is provided to its  member lending institutions for the loans extended by them without any  collateral security  or  third  party  guarantee  to  Micro  and  Small  Enterprises  (MSEs).  Under  CGTMSEGuarantee approved in Khargone and Barwani districts are as under:

## Khargone District

| Year    |   Number of entrepreneurs |   Amount(Rs. in crore) |
|---------|---------------------------|------------------------|
| 2020-21 |                       823 |                     20 |
| 2021-22 |                      1429 |                     27 |
| 2022-23 |                       515 |                     52 |

## Barwani District

| Year    |   Number of entrepreneurs |   Amount(Rs. in crore) |
|---------|---------------------------|------------------------|
| 2020-21 |                       640 |                     14 |
| 2021-22 |                      1348 |                     13 |
| 2022-23 |                       512 |                     29 |

## Annexure referred to in reply to part (b) of the Lok Sabha Unstarred Question No. 3575 for answer on 10.08.2023

## Scheme-wise details of number of beneficiaries of Micro and Small Industries in Madhya Pradesh assisted under various schemes of Ministry of MSME

|   Sr. No. | Name of Scheme                                                                                    | Beneficiaries                                                                           |
|-----------|---------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------|
|         1 | Prime Minister's Employment Generation Programme                                                  | 43145 number of micro enterprises set up                                                |
|         2 | KhadiVikasYojana                                                                                  | 3700 number of Khadi Artisans assisted                                                  |
|         3 | Honey Mission/Beekeeping Programme                                                                | 575 number of persons trained and provided 5750 Bee-boxes                               |
|         4 | Kumbhar Sashkatikaran programme/Pottery Programme                                                 | 610 number of pottery artisans trained and provided electric pottery wheels.            |
|         5 | Capacity Building Skill Development Training (SDP) and Entrepreneurship Awareness Programme (EAP) | 26215 number of candidates trained                                                      |
|         6 | Scheme of Fund for Regeneration of Traditional Industries (SFURTI)                                | 45 clusters have been approved in Madhya Pradesh, covering 24,905 traditional artisans. |
|         7 | National Scheduled Caste& Scheduled Tribe                                                         | 3314 number of SC-ST beneficiary trained                                                |