Lok Sabha Question No. 934 (UNSTARRED), answered on 2025-02-10
Subject: Maha Kumbh, 2025
Ministry: TOURISM
Asked by: Shri Jugal Kishore, Shri Damodar Agrawal, Dr. Manna Lal Rawat, Dr. Vinod Kumar Bind, Shri Pratap Chandra Sarangi, Shri Mahesh Kashyap, Dr. Bhola Singh, Shri Dineshbhai Makwana

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.934

## ANSWERED ON 10.02.2025

## MAHA KUMBH, 2025

## 934.  SHRI DINESHBHAI MAKWANA:

SHRI JUGAL KISHORE:

SHRI DAMODAR AGRAWAL:

DR. MANNA LAL RAWAT:

DR. BHOLA SINGH:

SHRI PRATAP CHANDRA SARANGI:

DR. VINOD KUMAR BIND:

SHRI MAHESH KASHYAP:

Will the Minister of TOURISM be pleased to state:

- (a) the details of the initiatives being taken by the Government to promote Maha  Kumbh,  2025,  as  a  global  tourism  hub,  including  international marketing and diplomatic collaborations;
- (b) the  details  of  collaborations  that  have  been  established  with  the tourism stakeholders such as State tourism boards, airlines, hospitality industries,  UPSTDC  and  IRCTC,  to  provide  travel  and  accommodation facilities for travellers and visitors;
- (c) whether the Government is collaborating with industry confederations such as the Confederation of Indian Industry (CII), FICCI, and ASSOCHAM for the said initiative and if so, the details thereof;
- (d) the role of the said industry confederations in providing business and economic  opportunities  for the local communities,  particularly in context of hospitality, travel and tourism services;
- (e) the manner in which the Government plans to ensure security, crowd management  and  public  health  safety  for  the  millions  of  expected pilgrims and tourists; and
- (f) whether digital innovations like virtual tourism, mobile applications and AI-based  navigation  systems  will  be  implemented  to  enhance  visitor experience and information accessibility?

## ANSWER

(SHRI GAJENDRA SINGH SHEKHAWAT)

THE MINISTER OF TOURISM

(a)  to  (f):        Ministry  of  Tourism  is  promoting  Maha  Kumbh  2025  through various  initiatives.  Ministry  has  set  up  an  Incredible  India  Pavilion  in  Mela area to provide information, and to engage tourists including foreign tourists, media, influencers etc. New creatives,  a  Digital  brochure  of  various  tour  packages,  flight  options, accommodation  options  offered  by  UPSTDC,  IRCTC,  Airlines  etc.  for  Maha Kumbh have been prepared and circulated. Additionally,  a  dedicated  Maha Kumbh Tourist Infoline (1800111363) has been established for tourists. The  promotion  of  Maha  Kumbh  is  also  being  done  through  social  media handles of Ministry of Tourism. India Tourism Development Corporation (ITDC), a PSU of Ministry of Tourism has setup 80 Luxury tent accommodation at Tent City, Prayagraj. Ministry of Culture has set up a cultural village viz. Kalagram in Mela Area through North Central Zone Cultural Centre, which features Anubhut Mandapam, Artists performances, Food zone, display and sale of traditional Indian Handicrafts and Handlooms etc. Organization,  Enhancement  of  infrastructure  and  facilities  including  safety, security,  and  well-being  of  tourists,  pilgrims  and  other  stakeholders  is subject of the State Government.

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