Lok Sabha Question No. 587 (UNSTARRED), answered on 2023-12-06
Subject: ODOP
Ministry: COMMERCE AND INDUSTRY
Asked by: Jaskaur Meena

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

## UNSTARRED QUESTION NO. 587. TO BE ANSWERED ON WEDNESDAY, THE 06 th  DECEMBER, 2023.

## ODOP

## 587. SHRIMATI JASKAUR MEENA:

## Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) the salient features of One District One Product programme and the details of funds sanctioned, allocated and utilized so far under the programme across the country including Rajasthan;
- (b) the  details  of  targets  set  and  achievements  made  so  far  there  under  and whether the Government is planning to promote tribal products under the said programme;
- (c) if so, the details thereof and whether the Government is considering to include tribal products of Rajasthan under the said programme; and
- (d) if so, the details thereof, district-wise?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री सोम प्रकाश ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI SOM PARKASH)

- (a): One  District  One  Product  (ODOP)  is  an  initiative  0  aims  to  foster  balanced regional development across all districts of the country.  The idea of ODOP is to  select,  brand,  and  promote  at  least  One Product from each  District  (One District  -  One  Product) of the country for enabling holistic growth across all regions.

Since ODOP is not a scheme but an initiative, there is no financial assistance provided to any beneficiary under ODOP initiative.

- (b): The ODOP initiative in coordination with States/UTs has undertaken various interventions to boost the overall promotion of the identified ODOP products. These steps include regular capacity-building programs conducted in collaboration  with  Government  and  private  bodies  such  as  the  National Institutes of Design. Further, ODOP products have been included as gifts for the esteemed delegation of the G20 summit. ODOP has collaborated with the TRIBES India for ODOP tagging of the products to enhance the marketing and branding of the product. Some of the activities undertaken under ODOP are annexed at Annexure-I.
- (c) & (d): Under the ODOP initiative, all products have been identified and selected by respective  States/UTs.  The  ODOP  list  for  the  State  of  Rajasthan  has  been enclosed at Annexure-II which includes Tribal products such as Blue Pottery and Gems & Jewellery.

A few initiatives undertaken for ODOP products in Rajasthan are as under:

-  NPOP  (Organic)  Certification  Drive:  14  NPOP  workshops  have  been conducted  so  far across States/ UTs  including  Rajasthan.  NPOP workshop was conducted in Bharatpur, Rajasthan for Mustard Honey in collaboration with the State Government.
-  Design Sensitisation Workshop: The ODOP Initiative in collaboration with NID  (National  Institute  of  Design)  is  conducting  design  workshops  on product development, product diversification and market trends to bridge the skill gap amongst the artisans and producers. 15 design sensitization workshops have been conducted across States/UTs including Rajasthan. Design  Sensitization  workshop  was  conducted  in  Jodhpur  for  furniture manufacturers and producers.
-  The  ODOP  catalogue is  a  collection  of  1000+  products  that  are indigenous to India. The catalogue covers a wide range of products such as  Fragrances  and  Essential  Oils,  Spirits,  Tea  and  Coffee,  Gems  and Jewellery, Silk and Shawls. The catalogues includes the products from Rajasthan as well which helps in promoting these indigenous products and increasing their visibility.
-  Product Action Reports: Under the ODOP initiative, extensive field visits have been carried out to understand the ground realities and challenges at the grassroots level, and detailed action reports have been prepared detailing  the  existing  bottlenecks  in  the  supply  chain  and identified possible interventions to bridge the existing skill gaps. This also includes EXIM  analysis,  challenges  and  issues faced  by  the  stakeholders  on ground,  along  with  sequence  of  action-oriented  interventions  that  must be undertaken  by various  ministries/  departments  and  autonomous organizations.
-  GeM Onboarding: A dedicated storefront has been created on Government  e-Market  place  (GeM)  for  ODOP.  The  purpose  of  the storefront is to enable direct procurement of ODOP products for gifting/ office  use  by  various  line  Ministries,  Government  bodies,  and  foreign missions  abroad.  280+  ODOP  categories  are  currently  live  on  the marketplace including 10+ products from Rajasthan.
-  Emporium Tagging: ODOP collaborated with Government of Rajasthan to showcase  the  State's  vibrant  culture  and  exceptional  craftsmanship. Products were tagged and an ODOP display window was inaugurated at Rajasthali Emporium, New Delhi in August 2023 to promote artisans and craftsmen preserving our nation's rich heritage.

## ANNEXURE REFERRED TO IN REPLY TO PART (b) OF THE LOK SABHAUSTARRED QUESTION NO. 587 FOR ANSWER ON 06.12.2023.

Some of the activities undertaken under ODOP are as under:

To boost the market visibility of local products at an international level, promotional activities like  virtual  buyer-seller  meets,  ODOP  exhibitions,  and  gifting  requirements  of  Indian Missions have been undertaken. The aim is to familiarize foreign dignitaries from countries across the world with the plethora and diversity of products under the ODOP initiative, consequently  promoting  a  brand  image  and  propelling  international  marketing  for  local products. Additionally, efforts have been made to facilitate e-commerce onboarding through the Government e-Market (GeM) ODOP Bazaar, which serves as a platform showcasing and stocking India's finest ODOP products.

Furthermore, to showcase India's cultural heritage and craftsmanship on the global stage, ODOP products  have  been  included  as  gifts  for  the  esteemed  delegation  of  the  G20 summit. These gifts comprised a diverse selection of distinctive handicrafts from various regions  of  India,  accompanied  by  a  story  card  that  provided  insights  into  the  product's origin, the community involved in its creation, and other intricate details.

The ODOP initiative is focused on promoting all ODOP products including tribal products which are a part of ODOP list. ODOP has collaborated with the TRIBES India (a marketing and sales platform by the Ministry of Tribal Affairs) for ODOP tagging of the products to enhance  the  marketing  and  branding  of  the  product.  A  category  of  overlapping  Tribal products was created on the Government e-Marketplace to encourage the procurement of Tribal products by Government bodies.

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## ANNEXURE-II

## ANNEXURE REFERRED TO IN REPLY TO PARTS (c) & (d) OF THE LOK SABHA USTARRED QUESTION NO. 587 FOR ANSWER ON 06.12.2023.

ODOP list for the State of Rajasthan is as under:

| State     | District    | Product                         |
|-----------|-------------|---------------------------------|
| Rajasthan | Ajmer       | Granite/Marble                  |
| Rajasthan | Alwar       | Automobile Parts                |
| Rajasthan | Banswara    | Synthetic Yarn                  |
| Rajasthan | Baran       | Soyabean                        |
| Rajasthan | Barmer      | Textile based Handicrafts       |
| Rajasthan | Barmer      | Cumin (Jeera)                   |
| Rajasthan | Bharatpur   | Honey                           |
| Rajasthan | Bharatpur   | Edible Oil                      |
| Rajasthan | Bhilwara    | Readymade Garments - Denim      |
| Rajasthan | Bikaner     | Bikaneri Namkeen Products       |
| Rajasthan | Bikaner     | Woolen Carpet Yarn              |
| Rajasthan | Bikaner     | Ceramic Products                |
| Rajasthan | Bundi       | Rice                            |
| Rajasthan | Chittorgarh | Granite /Marble                 |
| Rajasthan | Churu       | Wood Products                   |
| Rajasthan | Dausa       | Carpets                         |
| Rajasthan | Dausa       | Stone articles                  |
| Rajasthan | Dholpur     | Milk Powder - Skimmed           |
| Rajasthan | Dungarpur   | Granite /Marble - Slabs & Tiles |
| Rajasthan | Hanumangarh | Guar Gum                        |
| Rajasthan | Jaipur      | Pottery - Blue                  |
| Rajasthan | Jaipur      | Gems & Jewllery                 |
| Rajasthan | Jaipur      | Block Printing Items            |

| Rajasthan   | Jaisalmer      | Yellow Marble Slabs             |
|-------------|----------------|---------------------------------|
| Rajasthan   | Jalore         | Spices                          |
| Rajasthan   | Jalore         | Mojari Juttis                   |
| Rajasthan   | Jhalawar       | Oranges                         |
| Rajasthan   | Jhalawar       | Sandstone                       |
| Rajasthan   | Jhunjhunu      | Stone Products                  |
| Rajasthan   | Jhunjhunu      | Wood Products                   |
| Rajasthan   | Jodhpur        | Furniture - Handicraft Products |
| Rajasthan   | Karauli        | Sandstone articles              |
| Rajasthan   | Karauli        | Silica and Silica Sand          |
| Rajasthan   | Kota           | Embroidery Fabric - Kota Doria  |
| Rajasthan   | Nagaur         | Granite /Marble - Makrana       |
| Rajasthan   | Pali           | Mehendi                         |
| Rajasthan   | Pratapgarh     | Garlic                          |
| Rajasthan   | Pratapgarh     | Thewa Art                       |
| Rajasthan   | Rajsamand      | Terracotta                      |
| Rajasthan   | Sawai Madhopur | Tourism                         |
| Rajasthan   | Sikar          | Furniture - Antique             |
| Rajasthan   | Sirohi         | Marble Articles                 |
| Rajasthan   | Sri Ganganagar | Gum Powder                      |
| Rajasthan   | Tonk           | Sandstone                       |
| Rajasthan   | Udaipur        | Granite /Marble - Ivory Carving |

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