Lok Sabha Question No. 3195 (UNSTARRED), answered on 2025-03-19
Subject: Bharat Dal Brand
Ministry: CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
Asked by: Shri Mukeshkumar Chandrakaant Dalal

## Ministry of Consumer Affairs, Food and Public Distribution

## Government of India Department of Consumer Affairs

## LOK SABHA UNSTARRED QUESTION NO.3195

TO BE ANSWERED ON 19.03.2025

## BHARAT DAL BRAND

## 3195.  SHRI MUKESHKUMAR CHANDRAKAANT DALAL:

Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION be pleased to state:

- (a) the details of the Bharat Dal brand, including its introduction, objectives and key features ensuring affordability of essential food items like Chana, Moong and Masoor;
- (b) the year and State-wise quantity of Bharat Dal distributed since its introduction;
- (c) the steps taken to ensure transparency, quality control and fair pricing in the retail sale of Bharat Dal;
- (d) the outreach measures adopted to increase consumer awareness and access to the Bharat Dal brand in urban and rural areas including through Government schemes; and
- (e) the details of plans formulated to expand the product range or distribution network under this initiative?

## ANSWER

## THE MINISTER OF STATE CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (SHRI B.L. VERMA)

(a) to (e) : To make dals available to consumers at affordable prices, Bharat Dal was launched in July, 2023 by converting Chana stock in the PSF into Chana dal for retail disposal. The Bharat Chana Dal was made available to consumers at subsidized rates of Rs.60 per kg for 1 kg pack and Rs.55 per kg for 30 kg pack. 12.32 lakh MT of Bharat Chana Dal has been sold to retail consumers in Phase- I of Bharat Chana Dal. Distribution of bharat chana dal was made through 25023 Stationary outlets and mobile vans in 1732 cities across the country by Bharat dal implementing agencies.

Further, additional quantity of 3 LMT has been allocated for retail distribution under Bharat (Chana) dal phase-II. The allocated Chana stock being sold in Dal form and Whole form in 1 kg pack at MRP of Rs. 70/kg for Chana Dal and Rs.58/kg for Chana Whole. A quantity of 1.18 LMT chana dal and 13,495 MT of Chana whole have been sold till 12-03-2025. Under phase-II of Bharat dal, the distribution of bharat dals are  ensured  through  3051  stationary  outlets,  8939  mobile  vans  across  26  States/UTs  and  9  major  ecommerce platforms.

The Bharat Dal has been extended to include Bharat Moong Dal by converting Moong stock in the PSF buffer into Moong Dal for retail sale to consumers at subsidized prices. Further, the Bharat Dal has also been extended to include Masur Dal by converting Masur stock in the PSF buffer into Masur Dal for retail sale to the consumers at price of Rs.89 per kg.

Assessment  of  Bharat  Chana  Dal  phase-I  has  been  undertaken  by  Quality  Council  of  India.  To ensure maximum traceability in the distribution of Bharat Dal , agencies are regularly directed to maintain real time distribution photos of bharat dal and share the sale progress with the department on daily basis. Regular meetings  with  NCCF,  NAFED,  and  Kendriya  Bhandar  are conducted  to  monitor  stock movement, sales progress, and address operational challenges.

Bharat Brand dals under Phase -II are distributed by three central cooperative organizations such National Agricultural Cooperative Marketing Federation of  India Ltd.  (NAFED), Kendriya Bhandar, and National Cooperative Consumers' Federation of India Limited (NCCF) through their Own Outlets, Mobile vans, e-commerce platforms and big Chain Retailers.

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