Lok Sabha Question No. 209 (STARRED), answered on 2025-12-15
Subject: Insurance and Financial Awareness in Andhra Pradesh
Ministry: FINANCE
Asked by: Dr. C M Ramesh

## GOVERNMENT OF INDIA MINISTRY OF FINANCE

## DEPARTMENT OF FINANCIAL SERVICES LOK SABHA STARRED QUESTION No. *209

ANSWERED ON MONDAY, 15 TH  DECEMBER, 2025/ /AGRAHAYANA 24, 1947 (SAKA)

## Insurance and Financial Awareness in Andhra Pradesh

*209. DR. C M RAMESH:

Will the Minister of Finance be pleased to state:

(a) whether any insurance awareness and financial literacy campaigns have been conducted in Andhra Pradesh by Insurance Regulatory and Development Authority of India (IRDAI) or public sector insurers; (b)  if  so,  the  number  of  such  programmes  held  in  rural  and  aspirational  districts  of Vizianagaram, Kurnool and Kadapa; (c) the response of the rural population towards life and health insurance schemes; and (d) the steps taken/proposed to be taken by the Government to make insurance products simpler and affordable for low-income households?

## ANSWER

THE FINANCE MINISTER (SMT. NIRMALA SITHARAMAN)

(a) to (d): A Statement is laid on the Table of the House.

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## STATEMENT REFERRED TO IN REPLY TO PART (a) TO (d) OF LOK SABHA STARRED QUESTION  NO.  *209  FOR  15 th   DECEMBER,  2025  REGARDING  'INSURANCE  AND FINANCIAL  AWARENESS IN  ANDHRA PRADESH' TABLED BY DR.  C M RAMESH, HON'BLE MEMBER OF PARLIAMENT

- (a) & (b) : As per the directions of Insurance Regulatory and Development Authority of India, a pan  India  insurance  awareness  and  education  campaign  has  been  launched  by General Insurance Council in May 2025, with the tagline 'Achha Kiya Insurance Liya'. The multi-platform insurance awareness campaign has been disseminated nationwide through television, digital platforms and outdoor media.

Further,  in  order  to  increase  coverage  under  Pradhan  Mantri  Jeevan  Jyoti  Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and other social security schemes, regular campaigns are held from time to time at grass root level with  active  participation  of  banks  and  local  administration.  Recently,  a  4-month 'Financial Inclusion Saturation Campaign' was launched across the country in 2.70 lakh  gram  panchayats  and  Urban  Local  Bodies  (ULBs)  from  01.07.2025  to 31.10.2025.  To achieve saturation in PMJJBY and PMSBY, camps were organized at gram panchayat level and ULBs by Banks, providing residents with direct access to information and assistance for enrolling in the scheme. The initiative aimed to raise awareness and improve participation, helping to bridge gaps in rural areas including enrolments on the spot. During the 4-month campaign period, 12,602 camps were held across Andhra Pradesh and 484, 777 and 557 camps were held in Kurnool, Vizianagaram and Kadapa districts respectively. In addition, public sector insurers conducted  16  awareness  camps  in  these  districts  of  Andhra  Pradesh  during  the current financial year.

- (c) &(d): The Government has launched various social security schemes from time to time to offer affordable insurance coverage to all the citizens including low-income groups. The salient features of such schemes are given below:
- i.  Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) offers insurance coverage of Rs 2 lakhs to the people in the age group of 18-50 years in case of death of the  insured,  due  to  any  reason,  at  an  annual  premium  of  Rs  436/-.  As  on 26.11.2025,  cumulative  enrolments  under  PMJJBY  in  rural  areas,  since  its inception, stand at 15.97 crore.
- ii.  Pradhan Mantri Suraksha Bima Yojana (PMSBY) offers insurance coverage to the people in the age group of 18-70 years for Rs. 2 lakhs in case of accidental death or total permanent disability and Rs. 1 lakh for partial permanent disability; due  to  accident,  at  a  premium  of  Rs.  20  per  annum.  As  on  26.11.2025, cumulative enrolments under PMSBY in rural areas, since its inception, stand at 36.62 crore.
- iii.  Pradhan Mantri Jan Arogya Yojana (PMJAY) offers a health cover of ₹5 lakh per  family  per  year  for  secondary  and  tertiary  care  hospitalisation. As  on 31.10.2025, total number of 42.31 crore Ayushman cards created under the scheme.
- iv.  Pradhan  Mantri  Fasal  Bima  Yojana  (PMFBY)  offers  safeguards  to  farmers against  crop  losses  caused  by  unpredictable  natural  hazards.  Under  the scheme, premium paid by farmers is capped at 2% for Kharif, 1.5% for Rabi and 5% for commercial/horticultural crops. Farmer applications enrolled during FY 2024-25 stands at 15.14 crore which is up from 14.36 crore applications during FY 2023-24.

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