Lok Sabha Question No. 1263 (UNSTARRED), answered on 2024-02-09
Subject: Promotion of Information, Education and Communications in AYUSH
Ministry: AYURVEDA,YOGA & NATUROPATHY,UNANI,SIDDHA AND HOMEOPATHY (AYUSH)
Asked by: DNV Senthilkumar. S., Manjulata Mandal, C.N. Annadurai, (Dr.) Ram Shankar Katheria

## GOVERNMENT OF INDIA MINISTRY OF AYUSH

## LOK SABHA UNSTARRED QUESTION NO. 1263 TO BE ANSWERED ON 09.02.2024

'Promotion of Information, Education and Communications in AYUSH'

1263  DR. DNV SENTHILKUMAR S:

SHRIMATI MANJULATA MANDAL:

SHRI C.N. ANNADURAI:

DR. RAM SHANKAR KATHERIA:

Will the Minister of Ayush be pleased to state: (a)  the  objective  of  launching  Central  Sector  Scheme  for  promotion  of  Information, Education and Communication (IEC) in AYUSH; (b) the challenges faced by the Government in implementation of this scheme; (c) the details of the funds allocated and utilised for the purpose during the last three years and the current year, State/UT-wise; (d) whether the Government has been able to create awareness among people about the use of AYUSH  system  of  medicine,  if  so,  the  details  thereof  along  with  the  number  of  events organized  by  the  Government  for  promotion  of  AYUSH  medicine  and  if  not,  the  reasons therefor; (e) the corrective steps taken/proposed to be taken by the Government in this regard; and (f)  whether  the  Government  has  taken  any  steps  to  enhance  private  investments  and

- entrepreneurship in this sector and if so, the details thereof?

## ANSWER THE MINISTER OF AYUSH

## (SHRI SARBANANDA SONOWAL)

(a) With the view to fulfil the mandate of propagation of Ayush System of Healthcare, the Ministry implements a Central Sector Scheme for Promotion of Information, Education and Communication (IEC) in Ayush. The Scheme has been in vogue during the 9th, 10th, 11th & 12th Plan and is continuing since then. Based on the experience of IEC activities in the 9th, 10th, 11th &12th Plan and with a view to make the Scheme more effective, the Scheme was suitably updated from time to time. The objectives of the Scheme are as follow:

(i)  Pursue  activities  in  the  areas  of  Information,  Education  and  Communication  to fulfill  the  mandate  of  propagation  of  Ayush  System  of  Healthcare,  assigned  to  the Ministry in the Government of India (Allocation of Business) Rules 1961. Creation of awareness  amongst  the  citizens  about  the  efficacy  of  the  Ayush  system,  their  cost effectiveness  and  the  availability  of  ASU&H  drugs  services  and  other  solutions. Utilizing various communication channels for this purpose, and produce IEC material including digital and audio-video publicity material to achieve the objective of health for all;

(ii)  Dissemination  of  information  on  proven  results  of  Research  and  Development work conducted in Ayush Systems at National/ State level through Fairs, Exhibitions, Seminars, Workshops, Symposiums and educational platforms. Planning and organizing the observation of important days;

(iii) Providing information and communication forums where horizontal and vertical interaction  among  stakeholders  of  Ayush  System  can  take  place  through  digital events,  conferences,  seminars  and  fairs/  melas  at  State  and  National  levels  and encourage stakeholders to participate in them.

(iv)  Organising  events  for  the  propagation  and  promotion  of  Ayush  System,  like Seminars, Conferences, Symposiums and Workshops (including in digital mode) on Ayush System and providing information to shareholders relating to recent development in Ayush sector.

(b) The Ministry has not faced any challenges in implementing the Scheme.

(c) Under the IEC Scheme, the funds are not allotted State/UT wise. However, details of budget allocated, revised budget and actual expenditure incurred in the last three years and current financial year are attached at Annexure- I .

(d) & (e) The  Government is  continuously  making  efforts  to  create  awareness  among people about the use of Ayush system of medicine. The details of events organized by the Government to promote Ayush system of medicines under the Information, Education and Communication  (IEC)  Scheme  during  the  last  three  years  and  current  financial  year  are attached at Annexure-II.

(f) The  Central  Sector  Scheme  namely  Champion  Services  Sector  Scheme  under  the Ministry  of  Ayush  to  promote  for  Medical  Value  Travel  has  the  provision  for  financial assistance  in  the  form  of  interest  subsidy  to  be  provided  to  the  private  investors  for Establishment of World Class, State of the Art Super Specialty Hospitals/ Day Care Centres of  the  systems  recognized  under  the  National  Commission  for  Indian  System  of  Medicine (NCISM) Act, 2020 (erstwhile Indian Medicine Central Council (IMCC) Act, 1970) or the National Commission for Homoeopathy Act, 2020 (erstwhile Homeopathic Central Council (HCC) Act, 1973) on Pan India basis. The Ministry of Ayush has also signed a Memorandum of  Understanding  (MoU)  with  Invest  India  for  establishment  of  Strategic  Policy  and Facilitation Bureau (SPFB) in respect of the Ministry of Ayush. The objective of SPFB is to facilitate investment in the Ayush sector in collaboration with Invest India.

* * * * *

|                       |                   |                   | Annexure-I               |
|-----------------------|-------------------|-------------------|--------------------------|
| Details of Budget     | Details of Budget | Details of Budget | Details of Budget        |
| Year                  | Estimate          | Revised Estimate  | Rs. in crore Expenditure |
| 2020-21               | 44.50             | 22.70             | 20.94                    |
| 2021-22               | 46.20             | 34.84             | 30.04                    |
| 2022-23               | 43.88             | 55.40             | 51.60                    |
| 2023-24 (provisional) | 41.00             | 39.85             | 30.47                    |

## Details of Programs organized under the IEC scheme during last three years  and current year i.e. from 2020-21 to 2023-24: -

## i. National Arogya Fair: -

|   S.No | City &State                 | Financial Year   |
|--------|-----------------------------|------------------|
|      1 | Bengaluru (Karnataka)       | 2022-23          |
|      2 | Ujjain (Madhya Pradesh)     | 2022-23          |
|      3 | Guwahati (Assam)            | 2022-23          |
|      4 | Jaipur (Rajasthan)          | 2023-24          |
|      5 | Thiruvananthapuram (Kerala) | 2023-24          |
|      6 | Thane(Maharashtra)          | 2023-24          |
|      7 | New Delhi                   | 2023-24          |

## ii.  State Level Arogya Fair

|   S.No | City &State                   | Financial Year   |
|--------|-------------------------------|------------------|
|      1 | Greater Noida (Uttar Pradesh) | 2021-22          |
|      2 | New Delhi                     | 2021-22          |
|      3 | Varanasi (Uttar Pradesh)      | 2022-23          |
|      4 | Aizawl (Mizoram)              | 2022-23          |
|      5 | Mon Town (Nagaland)           | 2023-24          |

## iii. Ayurveda Parv/ Yoga Fest

|   S.No | City &State            | Financial Year   |
|--------|------------------------|------------------|
|      1 | Jalandhar (Punjab)     | 2020-21          |
|      2 | Dibrugarh (Assam)      | 2020-21          |
|      3 | Bhubaneswar (Odisha)   | 2020-21          |
|      4 | Rishikesh (Uttrakhand) | 2021-22          |
|      5 | Nalanda (Bihar)        | 2021-22          |
|      6 | New Delhi              | 2021-22          |
|      7 | Chandigarh             | 2021-22          |

|   8. | Thiruvananthapuram (Kerala)   | 2022-23   |
|------|-------------------------------|-----------|
|    9 | Guwahati (Assam)              | 2022-23   |
|   10 | Jammu (J&K)                   | 2022-23   |
|   11 | Siliguri (West Bengal)        | 2022-23   |
|   12 | Imphal (Manipur)              | 2022-23   |
|   13 | Shillong (Meghalaya)          | 2022-23   |
|   14 | Shirdi (Maharashtra)          | 2022-23   |
|   15 | Nagpur (Maharashtra)          | 2022-23   |
|   16 | Rajahmundry (Andhra Pradesh)  | 2022-23   |
|   17 | New Delhi                     | 2022-23   |
|   18 | Rohtak (Haryana)              | 2022-23   |
|   19 | Puri (Odisha)                 | 2022-23   |
|   20 | Meerut (Uttar Pradesh)        | 2022-23   |
|   21 | Chandigarh                    | 2022-23   |
|   22 | Panchkula (Haryana)           | 2023-24   |
|   23 | Tirupati (Andhra Pradesh)     | 2023-24   |
|   24 | Srinagar (J&K)                | 2023-24   |

## iv. Celebration of Important Days:

|   S.No. | Important Day             | Place                                             | Financial Year   |
|---------|---------------------------|---------------------------------------------------|------------------|
|       1 | International Day of Yoga | Held virtually                                    | 2020-21          |
|       2 | Ayurveda Day, 2021        | Jaipur (Rajasthan), Jamnagar (Gujarat), New Delhi | 2021-22          |
|       3 | International Day of Yoga | Held virtually                                    | 2021-22          |
|       4 | 5th Siddha day            | Chennai (Tamil Nadu)                              | 2021-22          |
|       5 | Unani Day 2022            | New Delhi                                         | 2021-22          |
|       6 | 5th Naturopathy Day, 2022 | Pune (Maharashtra)                                | 2022-23          |

|   7. | Unani Day, 2023            | Bengaluru (Karnataka), New Delhi   | 2022-23   |
|------|----------------------------|------------------------------------|-----------|
|    8 | International Day of Yoga  | Mysuru (Karnataka)                 | 2022-23   |
|    9 | 7th Siddha Day             | Madurai (Tamil Nadu)               | 2023-24   |
|   10 | World Homoeopathy day 2023 | New Delhi                          | 2023-24   |

## v. Special Event

|   S.No. | Event Name                                      | Place                 | Financial Year   |
|---------|-------------------------------------------------|-----------------------|------------------|
|       1 | Global Ayush Investment& Innovation Summit 2022 | Gandhinagar (Gujarat) | 2022-23          |