Lok Sabha Question No. 1321 (UNSTARRED), answered on 2025-07-28
Subject: Promotion of Tourism in Jammu & Kashmir aftermath Pahalgam Attack
Ministry: TOURISM
Asked by: Shri Asaduddin Owaisi

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.1321 ANSWERED ON 28.07.2025

## PROMOTION OF TOURISM IN JAMMU & KASHMIR AFTERMATH PAHALGAM ATTACK

## 1321. SHRI ASADUDDIN OWAISI:

Will the Minister of TOURISM be pleased to state:

- (a) whether  the  Government  is  aware  of  the  decline  in  tourist  footfall and  business  losses  in  Jammu  &  Kashmir  during  the  peak  tourist season following the recent terrorist attack in Pahalgam;
- (b) if  so,  the  details  thereof,  along  with  any  assessment  made  by  the Government  on  the  economic  impact  on  local  tourism-dependent stakeholders; and
- (c) the  details  of  the  specific  measures  taken/being  taken  by  the Government to restore tourist confidence and promote tourism in the region in the aftermath of the said incident?

## ANSWER

## THE MINISTER OF TOURISM            (SHRI GAJENDRA SINGH SHEKHAWAT)

(a) & (b):   The data on Domestic and Foreign Tourist Visits is provided by the  State  Tourism  Department. Based on the latest information received from  the  Jammu  and  Kashmir  Tourism  Department,  the  number  of Domestic and Foreign Tourist Visits in Jammu and Kashmir is as follows:

| Year               | DTVs        | FTVs   |
|--------------------|-------------|--------|
| 2020               | 25,19,524   | 5,317  |
| 2021               | 1,13,14,920 | 1,650  |
| 2022               | 1,84,99,332 | 19,985 |
| 2023               | 2,06,79,336 | 55,337 |
| 2024               | 2,35,24,629 | 65,452 |
| 2025 (Jan to June) | 95,92,664   | 19,570 |

Source: Jammu and Kashmir Tourism Department

No  such  assessment  has  been  made  by  the  Ministry  of  Tourism  on economic  impact  on  local  tourism-dependent  stakeholders  in  Jammu  & Kashmir.

(c): Ministry  of  Tourism  has  taken  several  steps/initiatives  to  promote tourism  sector  in  the  country,  including  Jammu  and  Kashmir,  details  of which are given below:

- The Ministry of Tourism under the schemes of 'Swadesh Darshan', 'National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)' and 'Assistance to Central Agencies for Tourism Infrastructure Development' provides financial assistance to State Governments/Union Territory Administrations/Central  Agencies  for  the  development  of  tourism related infrastructure and facilities at various tourism destinations in the country.
- Ministry  of  Tourism  through  its  various  campaigns  and  events promotes  various  tourism  destinations  and  products  of  India  in domestic  and  international  markets.  Some  of  the  initiatives  are Dekho  Apna  Desh  campaign,  Chalo  India  campaign,  International Tourism Mart, Bharat Parv.
- The Incredible India Content Hub was  launched which is a comprehensive digital repository, featuring a rich collection of highquality images, films, brochures, and newsletters related to tourism in  India.  Promotions  are  also  carried  out  through  the  web-site -www.incredibleindia.org and social media handles of the Ministry.
- Thematic tourism like wellness tourism, culinary tourism, rural, ecotourism, etc. amongst other niche subjects are promoted so as to expand the scope of tourism into other sectors as well.
- Enhance the overall quality and visitor experience through initiatives focused on capacity building, skill development such as 'Capacity  Building  for  Service  Providers',  'Incredible  India  Tourist Facilitator' (IITF), 'Paryatan Mitra' and 'Paryatan Didi'.

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