Lok Sabha Question No. 13 (UNSTARRED), answered on 2024-07-22
Subject: Awareness about the importance of Cultural Heritage
Ministry: CULTURE
Asked by: Shri Baijayant Panda

(a)

&

## ANSWER

## THE MINISTER OF CULTURE AND TOURISM

(SHRI GAJENDRA SINGH SHEKHAWAT)

In  recognition  of  the    relevance  of  cultural  awareness  the    Ministry  regularly organizes  cultural  awareness  programmes  on  various  occasions  like  World

- (b) Heritage Day, World Heritage Week, International Museums Day,  Republic Day, Independence  Day,  and  Gandhi  Jayanti  through  exhibitions,  lectures  supported with  slide  shows  workshops,  competitions  and  other  programmes  involving general  public,  school  and  college  students.  Further,  video  films  are  shown  in interpretation centre at selected monuments.

Also, Ministry of Culture regularly organizes book displays, exhibitions, programmes and lectures in online as well as offline mode on important occasions like  Independence  Day,  Republic  Day,  Gandhi  Jayanti,  Ambedkar  jayanti,  Birth Anniversary of Kabiguru Rabindranath Tagore, Reading Day, International Museum Day,  Teacher's  Day,  to  raise  awareness  about  the  importance  of  our cultural heritage in the form of books for the General public.

Under  the  Azadi  Ka  Amrit  Mahotsav  programme  activities  such  as  Qila  aur Kahaniyan campaign,  Wonder  Caves  campaign,  Madhavpur  Ghed  festival, Kalanjali  program,  Vitasta-  celebrating  Buddhist  Heritage  of  Kashmir,  and  Mera Gaon Meri Dharohar, etc. were organized.

## GOVERNMENT OF INDIA MINISTRY OF CULTURE LOK SABHA UNSTARRED QUESTION NO.13 ANSWERED ON 22.07.2024

## AWARENESS ABOUT THE IMPORTANCE OF CULTURAL HERITAGE

## 13. SHRI BAIJAYANT PANDA:

Will the Minister of CULTURE be pleased to state:

- (a) whether the Government has launched or plans to launch any campaign to raise awareness about the importance of cultural heritage;
- (b) if so, the details of these campaigns and the media through which these will be disseminated;
- (c) the target audience for these campaigns and the expected impact;
- (d) whether  the  role  of  local  communities  and  organisations  play  a  role  in  these awareness campaigns; and
- (e) if so, the details thereof?

Galleries,  Libraries,  Archives,  and  Museums  (GLAM)  Division  has  organized International Museum Expo, Festival of Libraries and India Art, and Architecture & Design Biennale to raise the awareness about the importance of cultural heritage through workshops, seminars, exhibitions, master classes, hands on training, etc.

Further,  the  Zonal  Cultural  Centre  under  the  Ministry  have  also  celebrated regional  level  festivals  such  as  Geeta  Mahotsav  of  Kurukshetra  (Haryana), Madavpur Ghed Festival of  Porbandar  (Gujarat),  Lokotsav  of  Goa,  Orange  City Craft Mela of Nagpur (Maharashtra), Lingraj Festival of Odisha, Silk City Festival of  West  Bengal,  Discover  North  East  of  Manipur,      Manipur  Sangai  Festival  of Imphal  (Manipur),  Golden  Beach  Festival  of  Chandipur  (Odisha),  Vasantotsav Festival of Gandhinagar (Gujarat) and National Tribal Dance Festival of Telangana.

- (c) The  target  audience  is  the  public  at  large,  and  school  and  college  students,  in particular.
- (d)& The local communities/organizations also collaborate in organizing the events.

(e)

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