Lok Sabha Question No. 2495 (UNSTARRED), answered on 2024-08-06
Subject: Promotion of Domestic Cotton Brands
Ministry: TEXTILES
Asked by: Smt. Shambhavi

## PROMOTION OF DOMESTIC COTTON BRANDS

## 2495 SMT. SHAMBHAVI:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

(a) the details of the steps being taken by the Government to promote domestic cotton brands in apparel;

(b) whether the Government plans to give any incentives to small and medium-sized enterprises in the cotton apparel sector; and

(c) if so, the details thereof and if not, the reasons therefor?

## उत्तर

## ANSWER

## वस्त्र राज्  य मंत्री ( श्री पबित्र मार्घेररटा )

## THE MINISTER OF STATE FOR TEXTILES (SHRI PABITRA MARGHERITA)

(a): The Ministry  of  Textiles  organized  a  Global  Mega  Textile  Event  i.e.  BHARAT  TEX  2024  in February, 2024 to showcase the strength of the Indian textiles value chain including cotton value chain, highlighting  the  latest  progress/innovations  in  textile  &  fashion  Industry  and  positioning  India  as  the most preferred destination for sourcing and investment in textile sector.

To enhance the global image of Indian cotton and promote the "vocal for local" initiative, the Ministry of Textiles  launched  the  Kasturi  Cotton  Bharat  programme  which  is  a  pioneering  effort  in  traceability, certification and branding of Indian cotton. This initiative, a collaboration between the Government of India, trade bodies, and industry.  The inaugural products made from Kasturi Cotton were showcased during the 81st Plenary Meeting of the International Advisory Committee (ICAC) in December, 2023.

(b) & (c): The Government of India is actively promoting  the textiles  sector  through  a  variety  of schemes  and  initiatives.  The  role  of  government  spans  from  enabling  access  to  raw  materials,  other factors  of  production,  support  to  the  manufacturing  set  up  in  achieving  higher  efficiencies  with  cost competitive edge and facilitating access to markets.

A significant initiative toward integrating the distributed textile sector is the PM Mega Integrated Textile Regions and Apparel (PM MITRA) Parks Scheme. This scheme aims to create a modern, integrated, large - scale, world-class industrial ecosystem, attracting investments and boosting employment in seven major states. Additionally, the Production Linked Incentive (PLI) Scheme focuses on Man Made Fibres (MMF) Fabric, MMF Apparel, and Technical Textiles to boost large-scale manufacturing and enhance competitiveness.  The  Amended  Technology  Upgradation  Fund  Scheme  (ATUFS)  incentivizes  credit flow  for  technology  upgradation,  primarily  benefiting  MSMEs  in  segments  from  weaving  onwards through  capital  investment  subsidies  for  eligible  investments  in  benchmarked  textile  machinery.  The National  Technical  Textiles  Mission  facilitates  the  technical  textiles  segment,  emphasizing  research, innovation, development, promotion, market development, skilling, and export promotion. Furthermore, Scheme  for  Capacity  Building  in  the  Textile  Sector  (SAMARTH)  aims  to  provide  demand-driven, placement-oriented  skilling  programs.  These  initiatives  collectively  aim  to  strengthen  the  textile industry's ecosystem.

Government is implementing Rebate of State and Central Taxes and Levies (RoSCTL) on exports of Apparel/Garments  and  Made-ups  to  provide  support  and  enhance  competitiveness  of  these  sectors. Further, rebate under Remission of Duties and Taxes on Exported Products (RoDTEP) scheme is also available for textile products not covered under RoSCTL.  Government also provides financial support to various  Export  Promotion  Councils  and  Trade  Bodies  engaged  in  promotion  of  textiles  and  garments exports for organizing and participating in trade fairs, exhibitions, buyer-seller meets etc.

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