Lok Sabha Question No. 3566 (UNSTARRED), answered on 2025-03-21
Subject: Incentives for Ayurvedic Medicines
Ministry: AYUSH
Asked by: Smt. Malvika Devi

## GOVERNMENT OF INDIA MINISTRY OF AYUSH LOK SABHA UNSTARRED QUESTION NO. 3566

## TO BE ANSWERED ON 21st MARCH, 2025

## 'Incentives for Ayurvedic Medicines'

3566. Smt. Malvika Devi:

Will the Minister of Ayush be pleased to state:

- (a) the details of the incentives given to people who want to set up and sell ayurvedic medicines in the country;
- (b)  the  initiatives  taken  by  the  Government  to  set  up  and  educate  people  about  ayurvedic medicines along with the number of institutes set up last year; and
- (c) the steps taken by the Government to increase the awareness about ayurvedic medicines and encourage sale of ayurvedic medicines in the country?

## ANSWER

## THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYUSH

## (SHRI PRATAPRAO JADHAV)

(a)  In  the  year  2021,  Ministry  of  Ayush  has  implemented  a  Central  Sector  Scheme  Ayush Oushadhi Gunavatta Evam Uttpadan SamvardhanYojana (AOGUSY), the total Budget allocation to this scheme is Rs. 122.00 crores for five years. The components of AOGUSY scheme are as follows:

1. Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards.
2. Pharmacovigilance of ASU&H drugs including surveillance of misleading advertisements.
3. Strengthening  of  Central  and  State  regulatory  frameworks  including  Technical  Human Resource & Capacity Building programs for Ayush drugs.

4. Support for development of standards and accreditation/certification of Ayush products &materials in collaboration with Bureau of Indian Standards (BIS), Quality Control of India (QCI) and other relevant scientific institutions and industrial R&D centers.

The first component of the Scheme focuses on Strengthening and up-gradation of Ayush Pharmacies  and  Drug  Testing  Laboratories  to  achieve  higher  standards.  This  component  is intended  to  increase  the  standards  of  Ayurveda,  Sidhdha,  Unani  and  Homoeopathy  (ASU&H) Pharmacies  and  DTLs  to  WHO-GMP  and  NABL  levels  respectively.  Till  date,  20  ASU  &  H pharmacies and 12 ASU & H drug testing laboratories have been supported financially. Further, for  release  of  Grand-in-aid  All  India  Institute  of  Ayurveda,  New  Delhi,  AIIA  is  designated  as Central Nodal Agency. The details of grant are annexed as Annexure-I.

(b)  and  (c)  The  initiatives  taken  by  the  Government  to  set  up  and  educate  people  about Ayurvedic medicines along with the number of institutes set up last year and steps taken by the Government  to  increase  the  awareness  about  Ayurvedic  medicines  and  encourage  sale  of Ayurvedic medicines in the country are as follows -

1. Under the third component of the of the Central Sector Scheme Ayush Oushadhi Gunavatta evam Uttpadan Samvardhan Yojana (AOGUSY)- Strengthening of Central and State regulatory frameworks  including  Technical  Human  Resource  &  Capacity  Building  programs  for  Ayush drugs,  three  training  programmes  have  been  conducted  for  Ayush  drug  regulators,  industry personnel and other stake holders in the different zones of the country, which are South Zone, North-Eastern states and Central Zone, till date.

2. Ministry of Ayush has implemented the Central Sector Scheme for Promotion of Information Education and Communication (IEC) in Ayush to create awareness regarding Ayush System of Medicine.  This  aims  to  reach  out  to  all  sections  of  the  population  across  the  country.  This scheme  provides  assistance  for  organizing  National/State  Arogya  Fairs,  Yoga  Fests/Utsavs, Ayurveda  Parvs,  etc.  The  Ministry  also  undertakes  Multi-Media,  Print  Media  Campaigns  for creating awareness about the Ayush System.

3.  Central  Council  for  Research  in  Ayurvedic  Sciences  (CCRAS)  under  Ministry  of  Ayush provides  clinical  care  and  engaged  in  awareness  activities  to  promote  Ayurveda  through  its Information  Education  and  Communication  (IEC)  Activities.  CCRAS  has  been  engaged  in

popularizing  the  Ayurveda  system  among  the  masses  through  electronic  and  print  media  for common people in English, Hindi, and regional languages, which are widely distributed through National/State  level  Arogya  melas,  Health  camps,  exhibitions,  expos,  etc.,  and  also  through CCRAS  outreach  programs  viz.  Schedule  Caste  Sub  Plan  (SCSP)  Research  Program,  Tribal Health  Care  Research  Program  (THCRP),  etc.,  in  different  states  of  the  country  through  its robust  30  peripheral  institutes.  The  website  of  Council  is  also  generally  embodied  with  IEC materials  and  hyperlinked  with  other  important  websites  that  provide  information  for  wider utility. The Council has three journals named Journal of Drug Research in Ayurvedic Sciences (JDRAS), Journal  of  Research  in  Ayurvedic  Sciences  (JRAS),  and  Journal  of  Indian  Medical Heritage (JIMH) which is also available electronically in the public domain for free of cost to enable  dissemination  of  the  outcomes  of  research among the  public.  The  CCRAS  is  also publishing  CCRAS  Bulletin  quarterly  for  dissemination  of  Research  outcomes  in  common languages  for  the  general  public.  So  far,  the  Council  has  published  books,  monographs,  and technical  reports, and they are being sold or distributed to disseminate research outcomes and merits of Ayurveda at large.

4.  Ayurveda  products  have  been  added  in  the  product  basket  of  Pradhan  Mantri  Bhartiya Janaushadhi Pariyojana (PMBJP), which are being made available through selected Kendras at affordable rates. Further, an Ayush Aushadhi Kendra was inaugurated by Hon'ble President of India on 9 th October, 2024 at All India Institute of Ayurveda, New Delhi.

5. As per the information received from National Commission for Indian System of Medicine, 35 Ayurveda colleges have been set up in last year.

## Details of Funds Released under AOGUSY Central Sector Scheme

| S.No.   | F.Y.            | State                                                                                                        | Component   | Pharmacy/ DTL                                                                      | Particulars   | Amount released   |
|---------|-----------------|--------------------------------------------------------------------------------------------------------------|-------------|------------------------------------------------------------------------------------|---------------|-------------------|
| 1       | 2021-22 Mizoram | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards |             | DTL State Govt.                                                                    | of Mizoram    | Rs.1,800,000      |
| 2022-23 | Pune            | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Inducare Pharma Pvt.Ltd. Pune                                                      | Rs.30,000,000 | 2                 |
| 3       | Maharashtra     | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Ayurchem Private Maharashtra.                                                      | Ltd.          | Rs.26,900,000     |
| 4       | Maharashtra     | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Phytovedic India Pvt. Ltd. Maharashtra                                             | Rs.21,461,000 |                   |
| 2022-23 | Kerala          | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Visesh Ayurvedic Pvt. Ltd Pharmacy Kerala.                                         | Rs.19,156,000 | 5                 |
| 2022-23 | Uttar Pradesh   | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Amar Pharmaceuticals and labs (I) Pvt. Ltd. U.P                                    | Rs.14,343,000 | 6                 |
| 2022-23 | Uttar Pradesh   | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL         | Amar Pharmaceuticals and labs (I) Pvt. Ltd. U.P (DTL)                              | Rs.7,767,000  | 7                 |
| 2022-23 | Madhya Pradesh  | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Shree BaidyanathAyurvedBh awanPvt. Ltd, Madhya Pradesh                             | Rs.20,892,000 | 8                 |
| 2022-23 | Kerala          | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Kollam District Ayurveda OushdhaNirmanaVyav asaya Co-operative Society Ltd, Kerela | Rs.6,429,000  | 9                 |

## Annexure-I

| 10         | Tripura        | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher           | standards   | DTL State Govt. of                                               | Tripura Rs.7,668,000   |
|------------|----------------|--------------------------------------------------------------------------------------------------------------|-------------|------------------------------------------------------------------|------------------------|
| 11         | Madhya Pradesh | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Shree BaidyanathAyurvedBh awanPvt. Ltd, Madhya Pradesh           | Rs.9,108,000           |
| 2023-24 12 | Jammu& Kashmir | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL         | State Govt. J&K                                                  | Rs.8,629,500           |
| 13         | Kerala         | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Sitaram Ayurveda Pvt. Ltd, Thrissur, Kerala.                     | Rs.5,000,000           |
| 14         | Kerala         | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Pankajakasthuri Herbals India Private Limited, Poovachal, Kerala | Rs.5,000,000           |
| 15         | Rajasthan      | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | BJain Pharmaceuticals Private Limited, Alwar, Rajasthan          | Rs.5,000,000           |
| 16         | Assam          | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Assam Ayurvedic Products, Guwahati, Assam (PSU)                  | Rs.4,559,519           |
| 17         | Jammu& Kashmir | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | Govt. Pharmacy, Jammu &Kashmir                                   | Rs.10,500,000          |
| 18         | Gujarat        | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy    | State Pharmacy, Rajpipla, Gujarat                                | Rs.4,420,248           |
| 19         | Mizoram        | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL         | State Govt. Drug Testing Laboratory, Mizoram                     | Rs.6,720,884           |
| 20         | Tamil Nadu     | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL         | State Govt. Drug Testing Laboratory,                             | Rs.2,000,000           |

|    |                   |                                                                                                              |          | Tamil Nadu                                                       |               |
|----|-------------------|--------------------------------------------------------------------------------------------------------------|----------|------------------------------------------------------------------|---------------|
| 21 | Arunachal Pradesh |                                                                                                              | Pharmacy | State Pharmacy, Arunachal Pradesh                                | Rs.6,702,164  |
|    | Arunachal Pradesh | 22                                                                                                           | DTL      | State Drug Testing Laboratory , Arunachal Pradesh                | Rs.1,799,813  |
| 23 | Arunachal Pradesh | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy | State Pharmacy, Arunachal Pradesh                                | Rs.7,042,077  |
| 24 | Arunachal Pradesh | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL      | State Drug Testing Laboratory , Arunachal Pradesh                | Rs.1,724,400  |
| 25 | Kerala            | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy | Pankajakasthuri Herbals India Private Limited, Poovachal, Kerala | Rs.4,432,807  |
| 26 | Tamil Nadu        | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL      | State Govt. Drug Testing Laboratory, Tamil Nadu                  | Rs.5,100,000  |
| 27 | Rajasthan         | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy | BJain Pharmaceuticals Private Limited, Alwar, Rajasthan          | Rs.14,454,189 |
| 28 | Mizoram           | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL      | State Govt. Drug Testing Laboratory, Mizoram                     | Rs.3,940,500  |
| 29 | Tamil Nadu        | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | DTL      | State Govt. Drug Testing Laboratory, Tamil Nadu                  | Rs.4,157,062  |
| 30 | Gujarat           | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards | Pharmacy | State Pharmacy, Rajpipla, Gujarat                                | Rs.20,000,000 |

| 31   | Mizoram    | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards   | DTL      | State Govt. Drug Testing Laboratory, Mizoram                                                                      | Rs.1,800,000   |
|------|------------|----------------------------------------------------------------------------------------------------------------|----------|-------------------------------------------------------------------------------------------------------------------|----------------|
| 32   | Tamil Nadu | Strengthening and up-gradation of Ayush Pharmacies and Drug Testing Laboratories to achieve higher standards   | Pharmacy | State Govt. Pharmacy, Tamil Nadu Medicinal Plant Farms &Herbal Medicine Corporation Limited (TAMPCOL), Tamil Nadu | Rs.4,500,000   |
|      |            |                                                                                                                |          | Total                                                                                                             | Rs.293,007,163 |

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