Lok Sabha Question No. 4087 (UNSTARRED), answered on 2025-03-25
Subject: Promotion Export of Products by SHG
Ministry: RURAL DEVELOPMENT
Asked by: Shri Bunty Vivek Sahu

## GOVERNMENT OF INDIA MINISTRY OF RURAL DEVELOPMENT DEPARTMENT OF RURAL DEVELOPMENT

## LOK SABHA UNSTARRED QUESTION NO. 4087 ANSWERED ON 25/03/2025

## PROMOTION EXPORT OF PRODUCTS BY SHG

## 4087. SHRI BUNTY VIVEK SAHU:

Will the Minister of RURAL DEVELOPMENT be pleased to state:

- (a) the  various  specific  initiatives  taken  by  the  Government  to promote export of products manufactured by Self Help Groups (SHGs);
- (b) whether  the  Government  has  signed  any  Memorandum  of Understanding (MoU) with international traders or trade organizations to promote Indian Handicrafts in global markets and if so, the details thereof;
- (c) whether the Government has collaborated with private sector companies online platforms to ensure marketing opportunities for sale of the said (SHG) products throughout the year instead of limiting the same through fairs (Melas) only; and
- (d)
- if so, the details thereof?

## ANSWER

MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT (DR. CHANDRA SEKHAR PEMMASANI)

(a) & (b): As a marketing initiative under DeendayalAntyodayaYojanaNational Rural Livelihoods Mission (DAY-NRLM)  SARAS  AajeevikaMela  is  organised  at  national  and state levels. An export pavilion was in place at SARAS AajeevikaMela  2025  at  Noida,  Uttar  Pradesh  organised  by  the Ministry  of  Rural  Development  to  showcase  products  of  Self-Help Groups  (SHGs)  having  export  potential,  with  the  primary  goal  of encouraging and promoting SHGs towards export of their products. Training sessions  cum Workshops were conducted in this Mela for capacity  building  and  generating  export  potential  in  SHGs,  and  to creating awareness.

National Institute  of  Rural  Development  &Panchayati  Raj (NIRD&PR)  has  conducted  a  national-level  workshop  in  Delhi  on 14th and 15th  May  2024  to deliberate the scope  of 'Export Marketing of Handicraft and Handloom Products of SHGs'.

Ministry  of  Textiles  under  Marketing  component  of  National Handloom Development Programme (NHDP), organized the following events  to  provide  a  marketing  platform  to  artisans  and  promote export of handicrafts:

- (I) Domestic Marketing events including Gandhi Shilp Bazar/Fashion  Show/Hiring  of  Stalls  in  events  organized  by  other organizations/CDAP.
- (II)  International Marketing Events in India & Abroad include:
- i.
- ii.
- iii.
- International Marketing Events.
- International Craft Exposure Programme.
- Buyer Seller Meet & Reverse Buyer Seller Meet.
- iv. Fairs/Exhibitions/Events on Virtual Platforms.
- (c) & (d): Yes. The Ministry has undertaken tie-ups with eCommerce Players for promotion of SHG products. In collaboration with  Government  e-Marketplace  (GeM)  a  'SARAS  Collection'  has been  created  as  a  Store  Front  in  GeM  for  marketing  of  SHG products. Also, Memorandum of Understandings (MoUs) have been entered  between  Ministry  and  Flipkart  Internet  Pvt.  Ltd.,  Amazon, Fashnear Technologies Pvt. Ltd. (Meesho) and Jiomart  respectively to  allow  the  Self  Help  Groups  (SHGs)  producers  including  the artisans, weavers and craftsmen to access national markets through the Flipkart Samarth programme, Amazon Saheli initiative, Meesho  and  Jiomart for marketing of SHGs  products. An eCommerce platform (www.esaras.in) has also been launched by the Ministry for online marketing of SHG products. eSARAS is also live as a Seller Network  Participant on ONDC. Curated products of women SHGs are available on 11 Apps of ONDC network i.e.  Paytm, Mystore, Craftsvilla, Jagran,Snapdeal, Novopay, Easypay, Gonuclei, Rubaru, Mappls, Himira.

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