Lok Sabha Question No. 4146 (UNSTARRED), answered on 2025-03-26
Subject: Growth Rate of OTT
Ministry: INFORMATION AND BROADCASTING
Asked by: Shri Mohite Patil Dhairyasheel Rajsinh, Dr. Amol Ramsing Kolhe, Smt. Supriya Sule, Shri Sanjay Dina Patil, Prof. Varsha Eknath Gaikwad, Shri Bhaskar Murlidhar Bhagare, Shri Nilesh Dnyandev Lanke

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO. 4146

TO BE ANSWERED ON 26.03.2025

## GROWTH RATE OF OTT

## 4146. PROF. VARSHA EKNATH GAIKWAD:

SHRI SANJAY DINA PATIL:

DR. AMOL RAMSING KOLHE:

SHRI NILESH DNYANDEV LANKE:

SHRI MOHITE PATIL DHAIRYASHEEL RAJSINH:

SHRI BHASKAR MURLIDHAR BHAGARE:

SMT. SUPRIYA SULE:

Will the Minister of INFORMATION AND BROADCASTING be pleased to state;

- (a)  the  current  size  and  growth  rate  of  the  Over-The-Top  (OTT) platforms industry in India;
- (b) the measures taken by the Government to promote Indian content on OTT platforms;
- (c)  whether  the  Government  has  plans  to  incentivize  or  support regional language content creation on these platforms and if so, the
- details thereof;
- (d)  whether  increasing  popularity  of  OTT  platforms  has  impacted traditional media such as cinema and television and if so, the details thereof;
- (e) the steps being taken by the Government to ensure a level playing field for all stakeholders in the media and entertainment sector;
- (f)  whether  the  Government  has  assessed  the  accessibility  of  OTT platforms for rural and underserved populations and if so, the details of such assessments;
- (g)  the  steps taken by the Government to bridge the digital divide in access  to  entertainment  and  educational  content  on  OTT  platforms; and
- (h) whether there are any plans to improve affordable access to such
- platforms in these regions and if so, the details thereof?

## ANSWER

## THE MINISTER OF STATE FOR INFORMATION AND BROADCASTING; AND PARLIAMENTARY AFFAIRS

(DR. L MURUGAN):

(a)  to  (h):  As  per  industry  estimates,  the  OTT  sector  in  India,  which was at USD 2.5 billion in 2024, is likely to grow with a CAGR of 14% to reach  a size of USD 3.5 billion  by 2027.

Large number  of OTT  platforms are also operating in regional languages having content  in regional/local languages. Besides, Prasar Bharati has recently launched its streaming platform 'WAVES' to cater to  the  growing  demand  for  digital  streaming  services.  The  platform aims  to  revive  nostalgia  while  embracing  modern  digital  trends  by offering a rich mix of classic content and contemporary programming. The WAVES OTT   also provides a platform for the local and regional content creators to show case their content.

The provisions under Information Technology (Intermediary Guidelines and  Digital  Media  Ethics  Code)  Rules,  2021(IT  Rules,  2021),    while recognising the similarity between content publishers on OTT platforms  and the content  of  the  private satellite TV channels,  also takes into  account      the  difference  between  these.  The  Government does not interfere in operational and financial  operations of  the OTT platforms and  matters like  subscription charges etc are decided by them independently.

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