Lok Sabha Question No. 4193 (UNSTARRED), answered on 2025-08-19
Subject: One District One Product Award Ceremony
Ministry: COMMERCE AND INDUSTRY
Asked by: Shri Dhairyasheel Sambhajirao Mane, Shri Sudheer Gupta, Shri Manish Jaiswal, Shri Chavan Ravindra Vasantrao

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 4193.

TO BE ANSWERED ON TUESDAY, THE 19 TH  AUGUST, 2025.

## ONE DISTRICT ONE PRODUCT AWARD CEREMONY

## 4193.  SHRI DHAIRYASHEEL SAMBHAJIRAO MANE:

SHRI SUDHEER GUPTA:

SHRI MANISH JAISWAL:

SHRI CHAVAN RAVINDRA VASANTRAO:

Will the Minister of COMMERCE AND INDUSTRY

## वाणिज्य एवं उद्योग मंत्री

- (a) whether  the  Government  has  organized  One  District  One  Product  (ODOP) Award ceremony recently and if so, the details thereof;
- (b) whether  the  Government  has  issued  new  guidelines  aimed  at  promoting exports in new markets and supporting first-time exporters;
- (c) if so, the details thereof and the manner in which it will facilitate the entry of new exporters into international markets;
- (d) the  role  of  the  One  District  One  Product  (ODOP)  initiative  in  leveraging  to promote district-specific products in new markets;
- (e) the names of the State Governments who have approved the setting up of PM Ekta Mall to promote products from their respective States as well as other States; and
- (f) whether the Government has identified the total number of unique products from various districts across the country from different sectors and if so, the details thereof including steps taken to promote their marketing and connect local products with global markets?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री णिणिन प्रसाद ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI JITIN PRASADA)

- (a): The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, organized the second edition of the One District One  Product  (ODOP)  Awards  to  recognize  and  celebrate  the  efforts  of States/UTs, Districts, and Indian Missions Abroad in advancing the vision of Aatmanirbhar  Bharat  through  the  ODOP  initiative.  The  Awards  Distribution Ceremony for ODOP Awards  2024  was  held  on  14th  July,  2025  at  Bharat

be pleased to state:

Mandapam, New Delhi. During  the  ceremony,  the  winners  of  the  National ODOP Awards 2024 were felicitated, the Handbook for the 3rd Edition of the ODOP Awards was launched and the ODOP Best Practices Compendium, a curated  collection  of  successful  interventions  by  States,  UTs,  Districts,  and Indian  Missions,  was  unveiled.  The  compendium  serves  as  a  repository  of replicable  practices  and  reflects  the  resilience,  innovation,  and  visionary governance  of  the  awardees.  The  event  also  featured  Presentations  by selected States/UTs and Missions on ODOP best practices and a session on the Way Forward with participation from States, Districts, Missions, aggregators, and brand partners.

A total of 34 awards were given across 3 categories - for Districts, States and Union Territories and Indian Missions Abroad. Indian Missions Abroad joined the ceremony virtually. List of Awardees is mentioned in Annexure-1.

- (b) & (c): The  One  District  One  Product  (ODOP)  is  an  initiative  without  any  financial component for export promotion. However, the Niryat Bandhu Scheme outlined in the Foreign Trade Policy 2023, aims to mentor new and aspiring exporters on the intricacies of foreign trade through counselling, training, and outreach programs,  in  collaboration  with  industry  partners,  knowledge  partners,  and other  stakeholders.  These  include  sensitizing  exporters  about  international standards.

Additionally,  the  Developing  Districts  as  Export  Hubs  (DEH)  initiative  taken under  the  Foreign  Trade  Policy,  is  implemented  in  coordination  with  state governments,  district  level  authorities,  export  promotion  councils,  industry bodies, institutional stakeholders, and others, focusing on issues pertaining to enhancing export potential of identified products. As part of the DEH initiative, outreach  events  are  being  organised  under  NBS  across  various  districts nationwide. These events aim to facilitate e-commerce and logistics onboarding,  thereby  equipping  exporters  and  MSMEs  with  the  essential support required to effectively engage in international trade.

Moreover,  the  Export  Promotion  Mission  (EPM),  announced  in  the  Union Budget  2025-26,  proposes  to  address  key  bottlenecks  faced  by  Indian exporters,  especially MSMEs. It aims to strengthen access to affordable and inclusive trade finance, addressing non-financial barriers that enhance export quality  and  compliance  with  global  standards,  as  well  as  provide  logistics support and institutional export support. Currently, the draft EFC note of the EPM  has  been  prepared  and  circulated  to  the  relevant  Ministries  for  their comments.

- (d) & (f): The One District One Product (ODOP) initiative has identified 1241 products from 773 districts across 6 sectors, each reflecting the unique heritage  and economic  strengths  of  its  district.  ODOP  products  are  identified  by  the respective States/Union Territories (UTs), and the finalized list is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant departments of the States/UTs. The details of unique

products  identified  (district  wise)  under  the  ODOP  initiative  as  on  date  is available on DPIIT's website under the link - https://dpiit.gov.in/sites/default/files/Annexure\_LS\_4193\_18August2025.pdf

ODOP initiative plays a pivotal role in promoting district-specific products  in new markets by combining product identification, branding, capacity building, and strategic market linkages. Some of the activities undertaken to promote district- specific products are as below:

Market Access & Linkages: The ODOP GeM Bazaar was launched on the Government  e-Marketplace  (GeM)  on  29th  August  2022  with  the  aim  of promoting  nationwide  sales  and  procurement  of  One  District  One  Product (ODOP) items. The platform has more than 500 categories to directly connect producers with institutional buyers. Artisans and producers are also being on boarded  to  domestic  and  global  e-commerce  platforms  such  as  Amazon Karigar,  Flipkart  Samarth,  and  ONDC,  opening  new  sales  channels.  BuyerSeller  Meets  are  organized  both  domestically  and  internationally  to  link producers with retailers, exporters, and corporate buyers.

Global Promotion & Export  Readiness: Collaboration  with  over  50  Indian Missions abroad is enabling the showcasing of products, facilitating procurement,  and  setting  up  ODOP  walls  in  embassies  and  high-traffic locations. Participation in more than 15 international exhibitions, including in Japan,  Hong  Kong,  Maldives,  and  Russia,  along  with  the  establishment  of international stores like Singapore's Kashmir Heritage Centre, is expanding the global  presence.  Design  workshops with  NID/NIFT,  product  development support  via  IITs,  and  export  sensitization  with  DGFT  are  helping  prepare products to meet global market standards.

Capacity  Building  &  Quality  Enhancement: Over  50  design  sensitisation workshops and organic certification drives have been conducted to improve product  appeal  and  meet  export  requirements.  Collaborations  with  IITs, industry  associations,  and  financial  institutions  are  enhancing  artisan  skills, improving production processes, and providing digital and financial literacy.

Policy & Infrastructure Support: States are being encouraged and facilitated to adopt ODOP-specific policies or integrate ODOP into existing trade, MSME, or export policies to ensure local institutional support. PM Ekta Malls are being developed across  states  to  serve  as  permanent  retail  and  display  hubs  for ODOP products, boosting domestic and tourist-driven sales. It emerges as a beacon  of  economic  empowerment  and  cultural  celebration  under  the  One District  One  Product  (ODOP)  initiative.  This  ambitious  venture  aims  to strengthen  the  symbiotic  relationship  between  artisans  and  consumers, presenting a sweeping panorama of indigenous products from every nook and cranny  of  the  country.  With  an  unwavering  commitment  to  promoting  local craftsmanship and preserving cultural heritage, the PM-Ekta Mall stands as a testament  to  India's  diverse  tapestry,  creating  a  vibrant  marketplace  that transcends geographical boundaries.

Strategic  Branding  &  Consumer  Engagement: Storytelling  campaigns, influencer  collaborations,  and  thematic  promotions  such  as  ODOP  gifting campaigns and Diwali Bazaars are building aspirational appeal in new markets. Platforms  like  the  World  Economic  Forum  and  IITF  are  being  leveraged  to position ODOP as a local-global brand.

- (e): All States are encouraged to establish PM Ekta Mall (Unity Mall), announced in the Union Budget 2023-24, for the promotion and sale of ODOP products (One District,  One  Product),  Geographical  Indication  (GI)  products,  and  other handicrafts  from  across  the  country.  The  Mall  has  provisions  for  dedicated space for each Union Territory and State to display their ODOP products. In the fiscal  year  2023-  24,  under  Part-  VI  (Unity  Mall)  of  the  'Scheme  for  Special Assistance to States for Capital Investment 2023-24 (SASCI)' of Department of Expenditure, Ministry of Finance Rs.5000 Cr was allocated for construction of PM Ekta Malls in all States. Under which upon recommendation of Department for Promotion of Industry and Internal Trade (DPIIT), Department of Expenditure has approved Detailed Project Reports' (DPRs) of 27 States. Each mall is planned to have at least 36 shops representing all the states and union territories.

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## ANNEXURE-I

## ANNEXURE  REFERRED  TO  IN  REPLY  TO  PART  (a)  OF  THE  LOK  SABHA UNSTARRED QUESTION 4193 FOR ANSWER ON 19.08.2025.

List of Awardees for ODOP Awards 2024 held on 14 th  July 2025

- I. Indian Missions Abroad:
- II. States/UTs:
- a.  Category A:
- b. Category B:

| Mission Abroad                        | Award   |
|---------------------------------------|---------|
| High Commission of India Singapore    | Gold    |
| Consulate General of India, New York  | Silver  |
| Consulate General of India, Vancouver | Bronze  |

|   Rank | State/UT       | Award   |
|--------|----------------|---------|
|      1 | Andhra Pradesh | Gold    |
|      1 | Maharashtra    | Gold    |
|      1 | Punjab         | Gold    |
|      1 | Uttar Pradesh  | Gold    |
|      2 | Madhya Pradesh | Silver  |
|      3 | Gujarat        | Bronze  |
|      3 | Rajasthan      | Bronze  |
|      3 | West Bengal    | Bronze  |

|   Rank | State/UT          | Award   |
|--------|-------------------|---------|
|      1 | Jammu and Kashmir | Gold    |
|      2 | Sikkim            | Silver  |
|      3 | Meghalaya Ladakh  | Bronze  |

## III. Districts:

- a. Category A - Agriculture:
- b.  Category B - Non-Agriculture:

|   Rank | District            | State/UT          | Product              | Award           |
|--------|---------------------|-------------------|----------------------|-----------------|
|      1 | Guntur              | Andhra Pradesh    | Chillies             | Gold            |
|      1 | Ratnagiri           | Maharashtra       | Alphonso Mangoes     | Gold            |
|      2 | Nagpur              | Maharashtra       | Nagpur Orange        | Silver          |
|      2 | Pulwama             | Jammu and Kashmir | Saffron              | Silver          |
|      3 | SiddharthnagarUttar | Pradesh           | Kala namak rice      | Bronze          |
|      3 | Amravati            | Maharashtra       | Mandarin Orange      | Bronze          |
|      3 | Srikakulam          | Andhra Pradesh    | Cashew               | Bronze          |
|      4 | Nalbari             | Assam             | Rice & rice products | Special Mention |
|      4 | Wayanad             | Kerala            | Coffee               | Special Mention |
|      4 | Nashik              | Maharashtra       | Grapes/Raisins       | Special Mention |

|   Rank | District                   | State/UT                   | Product                        | Award           |
|--------|----------------------------|----------------------------|--------------------------------|-----------------|
|      1 | Bapatla                    | Andhra Pradesh             | Chirala Silk Sarees (Kuppadam) | Gold            |
|      1 | VizianagaramAndhra Pradesh | VizianagaramAndhra Pradesh | Bobilli Veena                  | Gold            |
|      1 | Tirupati                   | Andhra Pradesh             | Venkatagiri Cotton Sarees      | Gold            |
|      2 | Sri Sathya Sai             | Andhra Pradesh             | Dharmavaram Silk Sarees        | Silver          |
|      2 | Ganderbal                  | Jammu and Kashmir          | Willow Wicker                  | Silver          |
|      3 | Anakapalli                 | Andhra Pradesh             | Etikoppaka Toys                | Bronze          |
|      3 | Kakinada                   | Andhra Pradesh             | Peddapuram Silks               | Bronze          |
|      4 | Akola                      | Maharashtra                | Cotton Ginning and pressing    | Special Mention |
|      4 | West Godavari              | Andhra Pradesh             | Narspur Crochet Laces          | Special Mention |

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