Lok Sabha Question No. 1246 (UNSTARRED), answered on 2024-07-30
Subject: e-Marketplace for Marketing of SHG Products
Ministry: RURAL DEVELOPMENT
Asked by: Shri Kota Srinivasa Poojary

## GOVERNMENT OF INDIA MINISTRY OF RURAL DEVELOPMENT

## DEPARTMENT OF RURAL DEVELOPMENT

## LOK  SABHA UNSTARRED QUESTION NO. 1246 ANSWERED ON 30/07/2024

## e-MARKETPLACE FOR MARKETING OF SHG PRODUCTS

## 1246 SHRI KOTA SRINIVASA POOJARY:

Will the Minister of RURAL DEVELOPMENTbe pleased to state:

- (a) the  steps  taken by  the  Government to leverage the business ventures,  technology  andfinance  of  women  Self-Help  Groups (SHGs)  and  encourage  market  and  business  expansion  inthe country, State/UT-wise;
- (b) whether the Government has launched any e-Marketplace for marketing of SHG products,if so, the details thereof;
- (c) the  measures  taken  by  the  Government  for  facilitating  Bank credit to women SHGs;
- (d) whether the Government is supporting the SHGs in enhancing their capacity by providingvarious types of trainings on educational/awareness as per the need of the SHGs and if so, thedetails thereof; and
- (e) whether the Government supports and facilitates the formation  of  the  producers  groups  atvillage  level  and  large enterprises at District/Block level  and if so, the details thereof?

## ANSWER

MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT (DR CHANDRA SEKHAR PEMMASANI)

- a) to c): The measures taken by the Ministry of Rural Development across the States/UTs to leverage the business ventures, technology,  and  finance  of  women  self-help  groups  (SHGs)  and encourage market and business expansion across the country are:-

- i)  Financial  Support:DeendayalAntyodayaYojana  -  National  Rural Livelihoods Mission (DAY-NRLM) is facilitating Bank  credit to women  SHGs.  These  SHGs  further  provide  this  fund  to  their members for various activities including enterprise promotion. The cumulative disbursement made to women SHGs by the Banks since April 2013 is Rs. 9,00,236.95crores.
2. ii) Marketing Facilitation of SHG products: The Ministry in collaboration  with  Government  e-Marketplace  (GeM)  has  created 'SARAS Collection' as a Store Front in GeM for marketing of SHG products. Further, the Ministry has signed Memorandum of Understandings (MoUs) with Flipkart Internet Pvt. Ltd. on 02.11.2021; with Amazon on 12.05.2022; with Fashnear Technologies Pvt. Ltd. (Meesho) on 16.02.2023; and with Jiomart on 22.12.2023 to allow the Self Help Groups (SHGs) producers including  its  artisans,  weavers  and  craftsmen  to  access  national markets.

The  Ministry  has  also  launched  two  platforms  for  marketing  of products  created  by  women  SHGs  (i)  eSARAS  web  portal  on  28 th (ii)  eSARAS  Mobile Application (available on Google Play Platform) on 28 th  June 2023 for

October  2022  (link: https://www.esaras.in/); marketing of products created by members of SHGs.

- iii)  Producer  Enterprises/Producer  Groups:  To  support  the  SHG members for market access for their farm produce through aggregation  &  value  addition,  DAY-NRLM  supports  and  facilitates the  formation  of  the  producer  groups  at  village  level  and  large enterprises at District/Block level. State/UT-wise details are attached as Annexure I.
- iv)  Start-up  Village  Entrepreneurship  Programme  (SVEP):  A  subscheme  under  DAY-NRLM  develops  an  eco-system  for  supporting small businesses in rural areas. The eco-system has components for providing business  support  services, mentorship,  seed  capital, training & capacity building on business plan and marketing. State/UT-wise details are attached as Annexure II.
- d):  Yes,  The  DAY-  NRLM  supports  in  enhancing  the  SHG  women capacity for taking up sustainable livelihood avenues. The program

focuses  on  building  the  knowledge,  skill  and  attitude  of  the  SHG members  related  to  various  subjects  and  areas  of  interventions. These are as follows-

- (i)  concept and operation of SHGs, Village Organizations (VOs) and Cluster Level Federations (CLFs);  Book keeping and audit of SHGs, VOs and CLFs.
- (ii) Financial Literacy, Banking Correspondent, Insurance
- (iii)  Social  Inclusion  (for  mobilization  of  Elders,  Particularly Disability
- Vulnerable Tribal Groups (PVTGs), Persons with (PwDs) etc.)
- (iv)   Social  Development  (Gender  parity,  Appropriate  Health, Nutrition,  Water  and  sanitation  behaviour,  convergence  with Panchayati Raj Institutions)
- (v)   Livelihood  opportunities  with  both  farm  and  non-  farm
- activities.
- (vi) Marketing and Value chain development.
- e)  Yes,  DAY  NRLM  facilitates  promotion  of  Producer  Groups  at village level and women-owned Producer Companies at State/District/Block  level.  As  of  March,  2024,  the  States  have promoted  1.60  lakh  Farmer  Producer  groups  covering 29  lakhs women farmers and 1,124 women owned Farmer Producer Companies  (including  686  Producer  Companies  under  the  central sector  scheme  of  Ministry  of  Agriculture)  covering  13.43  lakh members. To promote non-farm enterprises, 16 producer enterprises have been established.

*****

Annexure I referred to in reply to part a) to c) of the LokSabhaUnstarred Question No. 1246 to be answered on 30.07.2024

| S. No.   | STATE/UT          |   NO. OF FARMER PRODUCER GROUPS |   NOS OF FARMER PRODUCER ENTERPRISES |
|----------|-------------------|---------------------------------|--------------------------------------|
| 1        | ANDHRA PRADESH    |                           36845 |                                  240 |
| 2        | ARUNACHAL PRADESH |                             640 |                                    0 |
| 3        | ASSAM             |                            2698 |                                   41 |
| 4        | BIHAR             |                            1068 |                                   64 |
| 5        | CHHATTISGARH      |                            1514 |                                   59 |
| 6        | GUJARAT           |                             946 |                                   02 |
| 7        | GOA               |                              10 |                                    0 |
| 8        | HARYANA           |                              45 |                                    0 |
| 9        | HIMACHAL PRADESH  |                             229 |                                   23 |
| 10       | JAMMU AND KASHMIR |                             184 |                                   12 |
| 11       | JHARKHAND         |                            3773 |                                   92 |
| 12       | KARNATAKA         |                            3135 |                                   63 |
| 13       | KERALA            |                           75035 |                                    6 |
| 14       | MAHARASHTRA       |                            9835 |                                   92 |
| 15       | MANIPUR           |                               3 |                                    0 |
| 16       | MEGHALAYA         |                              76 |                                    0 |
| 17       | MIZORAM           |                             116 |                                    1 |
| 18       | MADHYA PRADESH    |                            4571 |                                   93 |
| 19       | NAGALAND          |                             161 |                                    0 |
| 20       | ODISHA            |                            3155 |                                   83 |
| 21       | PUNJAB            |                              10 |                                    0 |
| 22       | RAJASTHAN         |                            2187 |                                   79 |
| 23       | SIKKIM            |                             152 |                                    0 |
| 24       | TAMIL NADU        |                            2610 |                                    4 |
| 25       | TELANGANA         |                            3774 |                                   84 |
| 26       | TRIPURA           |                             977 |                                    0 |
| 27       | UTTAR PRADESH     |                            4453 |                                   34 |
| 28       | UTTARAKHAND       |                             502 |                                    9 |
| 29       | WEST BENGAL       |                            1570 |                                   40 |
| 30       | PUDUCHERRY        |                              44 |                                    3 |
|          | TOTAL             |                          160318 |                                 1124 |

Annexure IIreferred to in reply to part a) to c) of the LokSabhaUnstarred Question No. 1246 to be answered on 30.07.2024

| S. No. State/UT         | Total number of Enterprises Supported (cumulative)   |
|-------------------------|------------------------------------------------------|
| 1 Andhra Pradesh        | 27,631                                               |
| 2 Arunachal Pradesh     | 505                                                  |
| 3 Assam                 | 4,840                                                |
| 4 Bihar                 | 25,994                                               |
| 5 Chhattisgarh          | 20,197                                               |
| 6 Goa                   | 1,398                                                |
| 7 Gujarat               | 5,940                                                |
| 8 Haryana               | 9,773                                                |
| 9 Himachal Pradesh      | 376                                                  |
| 10 Jammu & Kashmir (UT) | 3,476                                                |
| 11 Jharkhand            | 25,636                                               |
| 12 Karnataka            | 1,754                                                |
| 13 Kerala               | 32,309                                               |
| 14 Madhya Pradesh       | 27,607                                               |
| 15 Maharashtra          | 7,146                                                |
| 16 Manipur              | 1,695                                                |
| 17 Meghalaya            | 954                                                  |
| 18 Mizoram              | 1,308                                                |
| 19 Nagaland             | 4,118                                                |
| 20 Odisha               | 15,043                                               |
| 21 Punjab               | 3,007                                                |
| 22 Rajasthan            | 11,011                                               |
| 23 Sikkim               | 371                                                  |
| 24 Tamil Nadu           | 4,834                                                |
| 25 Telangana            | 17,188                                               |
| 26 Tripura              | 682                                                  |
| 27 Uttar Pradesh        | 28,014                                               |
| 28 Uttarakhand          | 3,106                                                |
| 29 West Bengal          | 16,912                                               |
| 30 A&N                  | 0*                                                   |
| 31 Puducherry           | 0*                                                   |
| Total                   | 3,02,825                                             |

## *****