Lok Sabha Question No. 455 (UNSTARRED), answered on 2024-11-27
Subject: Establishment of International Animation Power House
Ministry: INFORMATION AND BROADCASTING
Asked by: Shri Jai Prakash

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO. 455

## TO BE ANSWERED ON 27.11.2024

## ESTABLISHMENT OF INTERNATIONAL ANIMATION POWER HOUSE

## 455:  SHRI JAI PRAKASH:

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- a)  whether  the  Government  has  explored  the  possibilities  of  establishing  an international  animation  power  house  in  the  country  and  if  so,  the  details thereof; and
- b)  the time by which the Union Government is likely to roll out its decision?

## ANSWER

THE  MINISTER  OF  RAILWAYS,  MINISTER  OF  INFORMATION  AND BROADCASTING;  AND  MINISTER  OF  ELECTRONICS  &  INFORMATION TECHNOLOGY

## (SHRI ASHWINI VAISHNAW)

- (a) & (b): The Union Cabinet has approved the setting up of an Indian Institute of Creative Technologies (IICT) with an aim to enhance the capabilities in content creation  for  the  young  creators  so  as  to  develop  and  hone  the  skill  sets required by this industry. This shall support digital creators and consequentially augment the creator economy.

With the view to promote co-production of films between Indian film makers and film makers of different countries including in the animation and post-production sector,  the  Ministry  of  Information  &  Broadcasting  has  entered  into  seventeen

Audio  Visual  Co-production  Agreements  with  various  countries to support collaborations  between  the  film  makers  of  the  two  countries  and  provide  them institutional  support,  including  financial  incentives.  Indian  Cine  Hub  promotes ease  of  doing  business  by  providing  a  single  window  approval  process  that facilitates the international productions with support for locations and resources.

The Union Cabinet has approved the setting up of an Indian Institute of Creative Technologies (IICT) with an aim to enhance the capabilities in content creation and design curriculum for the young creators so as to develop and hone the skill sets required by the industry. This shall support digital creators and consequentially  augment  the  creator  economy.  This  sector  holds  immense promise  globally  and  India's  growing  digital  and  social  media  footprint  will  be strengthened by the opportunities of innovation, growth and acceleration provided by IICT. The Ministry  of  Information  and  Broadcasting  has  announced  to  organise  the  first edition of the World Audio Visual & Entertainment Summit (WAVES) in New Delhi from February 5 th - 9 th , 2025. WAVES aims to play a pivotal role in promoting India's media & entertainment industry, including the animation sector, on the global stage by serving as a strategic platform for international collaboration and investment. This Summit is a transformative, one-of its kind initiative that positions Indian industry as a global content hub through convergence of all segments of the industry on a single platform. As  a  precursor  of  WAVES,  'Create  in  India  Challenges  (CIC):  Season  1'  has been launched as a platform to showcase Indian talent and foster innovation in various creative fields. Currently, 27 Challenges are being run across the M&E sector  in  fields  such  as  animation,  gaming,  comics,  films,  broadcasting,  music, new media, emerging technologies,  etc.  Thousands of  students,  amateurs  and professionals have registered under these Challenges for various competitions.

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