Lok Sabha Question No. 31 (STARRED), answered on 2025-02-04
Subject: Assistance under ODOP Scheme
Ministry: COMMERCE AND INDUSTRY
Asked by: Dr. C M Ramesh

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

STARRED QUESTION NO. 31.

TO BE ANSWERED ON TUESDAY, THE 04 TH  FEBURARY, 2025.

## ASSISTANCE UNDER ODOP SCHEME

## *31. DR. C M RAMESH:

## Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) whether  the  Government  has  identified  Etikoppaka  Lacquerware  Toys  from Anakapalli district of Andhra Pradesh under One District One Product (ODOP) Scheme  with  an  objective  of  branding,  promoting,  efficient  supply  chain management, marketing, etc., if so, the details thereof;
- (b) the  details  of  assistance,  financial  and  other  help  that  the  Government  has provided to artisans and units of Etikoppaka toys since inclusion under ODOP scheme;
- (c) the details of funds approved, sanctioned, released and spent on the above since inclusion of Etikoppaka toys under ODOP scheme, year-wise; and
- (d) whether any special help/assistance is provided to Geographical Indication (GI) tagged products such as Etikoppaka toys by the Government and if so, the details thereof?

## ANSWER वाणिज्य  एवं उद्योग मंत्री )श्री पीयूष गोयल( THE MINISTER OF COMMERCE & INDUSTRY (SHRI PIYUSH GOYAL)

- (a) to (d): A Statement is laid on the Table of the House.

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## STATEMENT REFERRED TO IN REPLY TO PARTS (a) to (d) OF LOK SABHA STARRED QUESTION DY. NO. 31 FOR ANSWER ON 04 th  February 2025.

- (a) : ODOP is not a scheme but an initiative to promote the products from each district of the  country.  Under  ODOP  initiative,  products  are  identified  by  the  respective States/Union  Territories (UTs), and  the  finalized list is  communicated  to  the Department for Promotion of Industry and Internal Trade (DPIIT) by the concerned departments of the States/UTs.

In the case of Anakapalli district, Andhra Pradesh, Etikoppaka Lacquerware Toys have been designated as the primary product under the ODOP initiative.

Under ODOP initiative, efforts to enhance branding, promoting, efficient supply chain management, marketing focus on:

1. Establishing recognition via exhibitions and trade fairs for district specific products domestically and internationally.
2. Developing a unique identity that highlights the cultural and traditional value of products.
3. Facilitating links between producers, buyers, and retailers.
4. Utilizing digital platforms, e-commerce, and trade fairs to maximize visibility and sale of ODOP products.
5. (b) & (c): ODOP is not a scheme but an initiative only. There is no financial assistance provided by DPIIT under the initiative. The details of other assistance provided to the artisans and units of Etikoppaka toys by DPIIT is mentioned below:
1. Design Sensitization Workshop: The ODOP Initiative in collaboration with NID (National Institute of Design) is conducting design workshops on product development,  product  diversification  and  market  trends  to  bridge  the  skill  gap amongst the artisans and producers. 30+ design sensitization workshops have been conducted across different States/UTs.
7.  2-days design sensitization workshop has also been conducted for the artisans of Etikoppaka Toys at Anakapalli enabling them to explore new designs and market trends.
2. GeM Onboarding: A  dedicated  storefront  has  been  created  on  Government  eMarket place (GeM) for ODOP. The purpose of the storefront is to enable direct procurement  of  ODOP  products  for  gifting/  office  use  by  various  line  ministries, government  bodies,  and  foreign  missions  abroad.  500+  ODOP  categories  are currently  live  on  the  marketplace  including  52  product  category  from  Andhra Pradesh and 12 live products for Etikoppaka toys from Anakapalli.
3. The ODOP catalogue is a collection of 1000+ products that are indigenous to India. The catalogue covers a wide range of products such as Fragrances and Essential Oils, Spirits, Tea and Coffee, Gems and Jewellery, Silk and Shawls. The catalogue includes  the  Etikoppaka  Toys  from  Anakapalli  as  well  which  helps  in  promoting these indigenous products and increasing their visibility.
4. Product  Showcase at National and  International  platforms: ODOP Products including  Etikoppaka  Toys  were  exhibited  at  various  national  and  international events and exhibitions including India International Trade Fair, New Delhi from 14th -27th Nov, 2024, Aatmanirbhar Bharat Utsav, New Delhi from 3rd Jan 2024, Bharat Tex, New Delhi from 26th - 29th February, 2024, ASEAN-India Millet Festival (2226 November 2023) in Jakarta, Indonesia and many more.
5. ODOP Awards: ODOP Awards have been constituted  under  DPIIT,  Ministry  of Commerce and Industries to recognize the extraordinary efforts of Districts, States, and the Indian Mission in the promotion of ODOP products. This encourages state government and district administration to support ODOP artisans through various state and central schemes and promote their products across multiple platforms.
6. E- Commerce Platform :  Etikoppaka Toys are also available on online platforms such  as  Amazon-  ODOP  Bazar,  Flipkart  and  on  state  developed    e-commerce website under the brand name of 'LEPAKSHI'.

Additionally, Government of Andhra Pradesh under APHDC Ltd. (Andhra Pradesh Handicrafts Development Corporation Limited) has also taken steps for marketing of Etikoppaka Toys through its 19 Lepakshi showrooms under the brand name of 'LEPAKSHI'.  State  has  also  ensured  participation  of  Etikoppaka  Toys  in  34 Thematic Exhibitions and 4 Gandhi Shilp Bazars for promotion and marketing of Toys.

- (d): All the measures taken to promote the One District One Product (ODOP) initiative such as  Capacity  Building  Trainings,  Promotional  events  and  exhibitions,  e-commerce onboarding, buyer seller meets etc. also include the promotion of Geographical Indication (GI) tagged products listed under ODOP. There are 658 GI tagged products in India, out of  which  262  products  are  ODOP  products.  Several  initiatives  have  been  taken  by Government of India for promotion of GI tagged products such as awareness workshop on  Geographical  Indications,  advertising  and  publicity  campaigns,  engagement  with States & UTs for capacity building and hand holding of GI producers,  participation in national and international trade fairs. ODOP initiative is also actively engaged with Indian missions abroad for outreach of ODOP products including GI products.

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