Lok Sabha Question No. 3090 (UNSTARRED), answered on 2023-12-21
Subject: Products of Khadi and Village Industry Commission
Ministry: MICRO,SMALL AND MEDIUM ENTERPRISES
Asked by: Guharam Ajgalley

## GOVERNMENT OF INDIA

## MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION No. 3090 TO BE ANSWERED ON 21.12.2023

## PRODUCTS OF KHADI AND VILLAGE INDUSTRY COMMISSION

3090. SHRI GUHA RAM AJGALLEY

:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) the steps taken by the Khadi and Village Industry Commission (KVIC) to promote the sales of Khadi and Village Industry products and to create awareness thereabout; and
- (b) the steps taken by the KVIC to improve the quality of Khadi and Village Industry products?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI BHANU PRATAP SINGH VERMA)

- (a): The steps taken by the Khadi and Village Industry Commission (KVIC) to promote the sales of Khadi and Village Industry products and to create awareness about the KVI products are as follows :
- i) KVIC's institutions and entrepreneurs are facilitated Marketing support, organise exhibitions to sale and display KVI products.
- ii) Financial assistance  is  provided  to  the  selected  entrepreneurs  and  artisans  engaged  in production of unique and quality products to participate in the International Exhibitions.
- iii) Publicity of KVI Schemes and programmes through print, electronic, digital and social media.
- iv) International  Cooperation  (IC)  Scheme  of  the  Ministry  provides  an  opportunity  and  strong platform to KVI units for participation in international exhibitions/trade fairs etc. to showcase quality of KVI products in different countries.
- v) Participated/sponsored events organized by other Govt. Departments/NGO's for promotion as well as building awareness about the schemes of KVIC and KVI products.
- vi) Arranged product supply/marketing mechanism through e-Market linkage for MSMEs through GeM portal (gem.gov.in), and e-marketing portal (www.ekhadiindia.com) with an objective to sell Buyer to Consumer.
- (b): The steps taken/Schemes implemented by Khadi and Village Industries Commission (KVIC) to improve the quality of Khadi and Village Industry products are as follows:
- i) Science  and  Technology  Scheme :  Under  this  scheme,  Research  &  Development  and Technology Dissemination programmes are being implemented to enhance the quality of KVI products, increase the productivity and earning of artisans, reduction of drudgery, development of new products and diversification as per market demand, efficient use of local raw material, etc.

- ii) Khadi  Vikas  Yojana  (KVY): Under  this  scheme,  KVIC  seeks  to  ensure  quality  and standardized khadi products are manufactured, in compliance of the Khadi Mark Regulations 2013, to achieve the objectives of:
1. Guarantee genuineness of Khadi and Khadi products produced in India - "Hand Spun, Hand Woven and Natural Fiber"
2. Establish a unique identity for Khadi
3. Improved customer awareness
4. Increase popularity of Khadi
- iii) Khadi  Reform  and  Development  Programme  (KRDP): Under  this  scheme,  old  charkhas and looms are replaced and new model charkhas, improved looms, latest technology and allied equipment are provided to the artisans through Khadi Institutions. Besides, common facility centres for advanced processing of Khadi products are provided.
- iv) Centre  of  Excellence  for  Khadi on  the  Hub  and  Spoke  model,  with  National  Institute  of Fashion  Technology  (NIFT)  New  Delhi  as  Hub  along  with  NIFT  Ahmedabad,  Bengaluru, Kolkata and Shillong - have been set up for establishing benchmarked design processes for global  standards,  creating  new  fabrics  and  products,  disseminating  quality  standards  for fabrics,  branding  and  publicity  by  creating  interesting  narratives  around  the  new  Khadi, creative visual merchandizing & packaging for new Khadi products and increasing the global reach of Khadi by organizing National and International Khadi Fashion  Shows  and Exhibitions.

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