Lok Sabha Question No. 327 (UNSTARRED), answered on 2022-07-19
Subject: Farmers Dedicated Channels
Ministry: INFORMATION AND BROADCASTING
Asked by: Poonamben Hematbhai Maadam

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO.327

(TO BE ANSWERED ON 19.07.2022)

## FARMERS DEDICATED CHANNELS

327. SHRIMATI POONAMBEN MAADAM:

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) whether  the  Government  is  taking  different  initiatives  to  educate farmers and to build their capacity by imparting new knowledge to them;
- (b) if so, the detail thereof;
- (c) whether the Government  has  analyzed utilization of dedicated channels for farmers and if so, the details thereof; and
- (d) the  details  of  funds  allocated  for  initiatives  for  farmers'  education during the current financial year?

## ANSWER

THE MINISTER OF INFORMATION AND BROADCASTING; AND MINISTER  OF  YOUTH  AFFAIRS  &  SPORTS  (SHRI  ANURAG  SINGH THAKUR)

(a) & (b): 'DD Kisan', a 24x7 satellite TV Channel of Prasar Bharati is exclusively dedicated to the farmers and the agriculture sector. The objective  of  this  channel  is  to  serve  and  educate  farmers  and  build their capacity for using new technologies in their activities and taking its reach to the remotest parts of the country. The programmes of DD Kisan are designed to inform and educate the rural populace and work towards creating a holistic environment for sustainable and inclusive growth.

In  addition,  the  following  field  based  programmes  are  also  being carried on DD Kisan Channel:

- i. Krishi  Darshan:  The  field  based  stories  on  technologies  in agriculture, major events and success stories, telecast five days a week.
- ii. Gaon Kisan: These are field based stories on Animal Husbandry and Agripreneurs, telecast five days a week.

The  programme  'Krishi  Darshan'  is  being  telecast  on  20  DD Channels in 12 languages including Hindi, as per annexure.

Prasar  Bharati  also  has  a  dedicated  'YouTube'  channel  of  DD Kisan where the viewers may access this channel and also its various programmes digitally across the globe.

Further, All India Radio, broadcasts a 30 minute, six days a week, dedicated  interactive  programme  'Kisanvani',  in  respective  regional languages over 96 AIR stations across the country and 'Kisan Ki Baat' programme over FM Gold Channel in Delhi, for the farming community in  collaboration  with  Ministry  of  Agriculture  &  Farmers  Welfare, Government of India. (c): The impact of the DD Kisan Channel is regularly monitored through feedback from the farmers during field based and interactive recording, and from toll free lines provided for farmers. The regular analysis and impact of the channel is also done by the  scientists  and  experts  from  ICAR  (Indian  Council  of  Agricultural Research),  IARI  (Indian  Agricultural  Research  Institute)  and  KVKs (Krishi Vigyan Kendras) etc. (d):  An  amount  of  Rs.12.05  crore  has  been  allocated  to  DD  Kisan  by Ministry of Information & Broadcasting in the current Financial Year.

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## ANNEXURE AS REFERRED TO IN REPLY TO PART (a) & (b) OF THE LOK SABHA UNSTARRED QUESTION NO. 327 FOR ANSWER ON 19.07.2022

|   S. No | Channels            | Language   |
|---------|---------------------|------------|
|       1 | DD Kisan            | Hindi      |
|       2 | DD Bihar            | Hindi      |
|       3 | DD Rajasthan        | Hindi      |
|       4 | DD Uttar Pradesh    | Hindi      |
|       5 | DD Madhya Pradesh   | Hindi      |
|       6 | DD Himachal Pradesh | Hindi      |
|       7 | DD Jharkhand        | Hindi      |
|       8 | DD Chhattisgarh     | Hindi      |
|       9 | DD Kashir           | Kashmiri   |
|      10 | DD Punjabi          | Punjabi    |
|      11 | DD Girnar           | Gujarati   |
|      12 | DD Sahyadri         | Marathi    |
|      13 | DD Assam            | Assamese   |
|      14 | DD Odia             | Odia       |
|      15 | DD Bangla           | Bengali    |
|      16 | DD Malayalam        | Malayalam  |
|      17 | DD Chandana         | Kannada    |
|      18 | DD Podhigai         | Tamil      |
|      19 | DD Yadagiri         | Telugu     |
|      20 | DD Saptagiri        | Telugu     |