Lok Sabha Question No. 3124 (UNSTARRED), answered on 2021-08-06
Subject: Awareness Programmes on Government Schemes
Ministry: INFORMATION AND BROADCASTING
Asked by: Malook Nagar, Krishna Pal Singh Yadav, Sandhya Ray

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA

## UNSTARRED QUESTION NO. 3124 TO BE ANSWERED ON 06.08.2021

## AWARENESS PROGRAMMES ON GOVERNMENT SCHEMES

## 3124.  SHRI MALOOK NAGAR: DR. KRISHNA PAL SINGH YADAV: SHRIMATI SANDHYA RAY:

## Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) the efforts being made by the Government to ensure that the information related to Government schemes reaches to the public in its original form;
- (b) the success rate of the efforts being made in this regard and the level upto which the dissemination of the information is ensured;
- (c) whether there is any provision to ensure public participation in the circulation of such information and also in the awareness programmes on Government schemes; and
- (d) if  so,  the  details  thereof  and  the  role  of  governmental  and  non-governmental institutions in this regard?

## ANSWER

MINISTER  OF  INFORMATION  AND  BROADCASTING;  AND  MINISTER  OF YOUTH AFFAIRS AND SPORTS {SHRI ANURAG SINGH THAKUR}

(a)  to  (d)  Ministry  of  Information  and  Broadcasting  disseminates information  on  Government  policies,  programmes,  initiatives  and achievements  through  various  media  units  like  Press  Information Bureau  (PIB),  Bureau  of  Outreach  and  Communication  (BOC)  and Prasar Bharati,  the  public  broadcaster,  through  Doordarshan  and  All India  Radio,  utilizing  various  media  vehicles  like  print,  electronic media, social media, internet websites, outdoor publicity, live arts and interpersonal media. Communication through printing and distribution of  New  India  Samachar,  a  fortnightly  publication,  up  to  the  level  of Gram Panchayat is also a medium of informing people to the last mile about the ongoing and new programmes and policies of Government of India. Beside this, e-version of New India Samachar is being sent to approx. 6.50  crore  readers  in  flip  book  as  well  as  PDF  format  in  13 languages via emails using E-Sampark platform of MyGov India.

The  Government  also  conducts  awareness  through  people's participation.  For  awareness    of  Covid  appropriate  behaviour  the Government took extensive outdoor and interpersonal communication along  with  a  special  Jan  Andolan  campaign  in  October,  2020  with active participation of Frontline Workers, Anganwadis and Panchayati    Raj    Institutions,    along    with    several  Institutions  and bodies    of    the  Central  and  State  Governments,  under  the  overall campaign theme of #Unite2FightCorona, with emphasis on COVID-19 appropriate behaviour.

MyGov,  Government  of  India's  Citizen  Engagement  Platform,  in collaboration with various Ministries and Departments, engages people in policy formulation and seeks opinion of people on issues/topics  of  public  interest  and  welfare,  and  also  disseminates information  on  various  Government  schemes  and  programmes,  with multiple engagement methodologies such as discussions, tasks, polls, surveys, blogs, talks, quizzes and on-ground activities by innovatively using various technology.

The Government also collaborates with private media, including private Satellite TV channel, private FM and Community radio Station in awareness generation.

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