Lok Sabha Question No. 136 (STARRED), answered on 2022-07-26
Subject: Awareness about Government Schemes
Ministry: INFORMATION AND BROADCASTING
Asked by: Mahendra Singh Solanky, Pratap Chandra Sarangi

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

LOK SABHA STARRED QUESTION No. *136 (TO BE ANSWERED ON 26.07.2022)

## AWARENESS ABOUT GOVERNMENT SCHEMES

## *136. SHRI MAHENDRA SINGH SOLANKY: SHRI PRATAP CHANDRA SARANGI:

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) the  details  of  steps  being  taken  by  the  Government  to  ensure  that  the information  related  to  the  schemes  of  the  Ministry  reaches  to  the  common man in its true form;
- (b) the success rate of the efforts being made and the time by which their access is ensured;
- (c) whether there is any provision for public participation in dissemination of this information and awareness generation of such schemes; and
- (d) if so, the details thereof along with the involvement of Government and NonGovernmental Organizations in this regard?

## ANSWER

MINISTER OF INFORMATION AND BROADCASTING; AND MINISTER  OF  YOUTH  AFFAIRS  AND  SPORTS  {SHRI  ANURAG SINGH THAKUR}

(a) to (d) A Statement is laid on the Table of the House.

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STATEMENT REFERRED TO IN REPLY TO  PARTS (a)  to  (d)  OF LOK  SABHA  STARRED  QUESTION  NO.  *136  FOR  ANSWER  ON 26.07.2022

(a) to (d) Ministry of Information and Broadcasting disseminates information on Government policies, programmes, initiatives and achievements through its various media units like Press Information  Bureau  (PIB),  Central  Bureau  of  Communication (CBC, erstwhile BOC) and Prasar Bharati, the public broadcaster, through Doordarshan and All India Radio, utilizing various media vehicles  like  print,  electronic  media,  social  media,  internet websites, outdoor publicity, live arts and interpersonal media.

During the months from April - June 2022, Ministry of Information and Broadcasting initiated  a  comprehensive  Public  Information Campaign on the theme of 'Seva, Sushashan aur Gareeb Kalyan' highlighting a variety of Government schemes and programmes including those for upliftment of weaker sections of the society.

Also the Media Units of the Ministry of Information and Broadcasting  played  a  crucial  role  in  conducting  awareness campaigns  through  people's  participation  against  COVID-19. The Government organized extensive outdoor and interpersonal communication as part of a special Jan Andolan campaign with active participation of Frontline Workers, Anganwadis  and Panchayati Raj Institutions, for awareness of Covid appropriate behavior  along  with  several  institutions  and  bodies  of the Central  and  State  Governments,  under  the  overall  campaign theme of #Unite2FightCorona, with emphasis on COVID-19 appropriate behaviour.

Communication  through  printing  and  distribution  of  New  India Samachar,  a  fortnightly  publication,  up  to  the  level  of  Gram Panchayat is also a medium of informing people to the last mile about the ongoing and new programmes and policies of Government  of India. Beside this, e-version of New  India Samachar is being sent to approx. 7 crore readers in flip book as well as PDF format in 13 languages via emails using E-Sampark platform of MyGov India.

As a part of the initiative for inclusive governance, Dooordarshan has introduced simultaneous sign language interpretation during the live telecast of Press Conference related to Cabinet decisions.

MyGov,  Government  of  India's  Citizen  Engagement  Platform,  in collaboration with various Ministries and Departments, engages people  in  policy  formulation  and  seeks  opinion  of  people  on issues/ topics of public interest and welfare, and also disseminates  information  on  various  Government  schemes  and programmes, with multiple engagement methodologies such as discussions, tasks,  polls,  surveys,  blogs,  talks,  quizzes  and  onground activities by innovatively using various technology.

The Government also collaborates with private media, including private  Satellite  TV  channel,  private  FM  and  Community  radio Station in awareness generation.

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