Lok Sabha Question No. 3606 (UNSTARRED), answered on 2023-03-22
Subject: ODOP
Ministry: COMMERCE AND INDUSTRY
Asked by: Goddeti Madhavi

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 3606. TO BE ANSWERED ON WEDNESDAY, THE 22 ND  MARCH, 2023.

## ODOP

## 3606.  SHRIMATI GODDETI MADHAVI:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state:

## वाणिज्य एवं उद्योग मंत्री

- (a) the  present  status  of  'One-District  One-Product'  (ODOP)  initiative  and  the details of unique products identified, district and State-wise;
- (b) the steps taken for the promotion and export of the identified products;
- (c) the  role  of  States  in  formulating  a  productspecific  or  district-specific  plan  to promote identified products; and
- (d) the extent to which identifying district-specific products has been beneficial to farmers and small entrepreneurs?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री सोम प्रकाश ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI SOM PARKASH)

- (a): The  'One-District One-Product'  (ODOP)  initiative  is  aimed  at  fostering balanced regional development across all districts of the country. The initiative aims to select, brand, and promote at least One Product from each District (One  District -One  Product)  of  the  country  for  enabling  the  holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.

The products identified under ODOP initiative are voluminous and available on DPIIT's website under the links https://dpiit.gov.in/sites/default/files/ls\_3606\_ODOP\_21March2023.pdf .

- (b): Several steps have been undertaken for promotion and exports of all ODOP products. This includes, regular capacity building initiatives in collaboration with other government/private bodies such as National Institutes of Design/National Institutes of Fashion Technology, e-commerce onboarding drives for Government  e-Market  (GeM)  ODOP  Bazaar  which  showcases  and  stocks India's best ODOP products. For introduction of ODOP initiative at international level, virtual buyer sellers meets were undertaken along with Indian embassies and missions abroad. The aim is to familiarize foreign dignitaries from Countries

across the world about the plethora and diversity of products under the ODOP initiative, consequently promoting a brand image and propelling international marketing for local products.

Ministry of External Affairs is leveraging the One District One Product (ODOP) initiative by presenting an array of distinct and diverse handicrafts from different regions of India as gifts to the esteemed delegation of the G20 summit, which India is hosting this year. These gifts are carefully curated with a story card that highlights  the  geography,  community  involved  in  its  production,  and  other intricate details about the product.

The details of the major steps undertaken are annexed at Annexure-I.

- (c): Under the ODOP initiative, all products have been selected by States/UTs by taking  into  consideration  the  existing  eco-system  on  the  ground,  products identified under Districts as Export Hubs (DEH), and GI-tagged products. The finalized  list  is  communicated  to  DPIIT  by  the  relevant  Department  of States/UTs.  All  activities  including  exhibitions,  capacity  building,  etc.  are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.
- (d): The  ODOP  Initiative  is  aimed  at  fostering  balanced  regional  development across all districts of the country. The States/UTs have been participating in many Trade facilitation events within the domestic and international markets such as the Dubai World Expo 2020 and in International Day of Yoga in June 2022  in  New  York.  The  Initiative  has  been  conducting  Capacity-building workshops on organic certification, design development, etc for the promotion of regional trade for local artisans, weavers' manufacturers, etc. For instance, Capacity building workshops have been conducted for local artisans/weavers/SHGs  of  the  products  like  Agate  stone  in  the  city  of Khambhat, Gujarat, Sea buckthorn and Apricot from Ladakh, Bamboo Furniture and  Handicraft  products  from  Tripura,  Molela  Clay-Work  from  Rajasthan, Kamrup Silk products from Assam.

Activities  undertaken  under  by  the  ODOP  Initiative  have  been  annexed  at Annexure-II.

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## ANNEXURE-I

## ANNEXURE  REFERRED  TO  IN  REPLY  TO  PART  (b)  OF  THE  LOK  SABHA UNSTARRED QUESTION NO. 3606 FOR ANSWER ON 22.03.2023.

To promote exports, dialogue has been successfully initiated with multiple embassies to increase the reach of India's rich and diverse products internationally. States and UTs have been participating in Buyer-Seller meets, Trade facilitation efforts within the country  and  at  international  events  such  as  Dubai  World  Expo  2020  and  at International Day of Yoga in June 2022 at New York. Capacity building workshops have  been  conducted  for  local  artisans/weavers/SHGs  of  the  following  products Pashmina, Sea buckthorn and Apricot from Ladakh, Bamboo Furniture and Handicraft products from Tripura, Molela Clay-Work from Rajasthan, Kamrup Silk products from Assam. Few activities undertaken under by the ODOP Initiative are as follows:

Lakadong Turmeric, West Jaintia Hills, Meghalaya - Facilitated a consignment of 30 tonnes of Lakadong Turmeric from Shillong, Meghalaya in February 2022.

Indo-Japan Mango Festival, Tokyo, Japan -As a result of sustained efforts by the Embassy of India, Tokyo,  Japan,  and the  Agricultural  &  Processed  Food  Products Export  Development  Authority (APEDA)  -  trade  promotion  for  Indian  mangoes  in Japan has been undertaken under two editions of 'Mango Festival of India in Tokyo, Japan'.  A  key  achievement  of  the  same  is  the  launch  of  aromatic,  delicious,  and nutritious Indian Mangoes in 127 convenience stores of Lawson (29th March 2022) and in the wholesale markets of Nishikasai and Akita Prefecture (28th March 2022).

North-East Mega Buyer Seller Meet in collaboration with the Ministry of Development of North -east Region (DoNER) in Guwahati. Over 70+ sellers, traders, aggregators,  farmers  from  various  districts  of  each  of  the  Northeastern  states showcased their products to the buyers who had arrived for the meet in Guwahati.

Walnuts,  Budgam,  Jammu  &  Kashmir  (26th  September  2021) -  Initiative  in partnership with JKTPO facilitated import substitution of over 2000 KGs of walnuts from Budgam, Kashmir to Bangalore, Karnataka on 26th September 2021.

Sui Dhaaga :  India-Russia Buyer Seller Meet for Textile Products (22nd September 2021)- Initiative in partnership with the Embassy of India, Moscow held a buyer-seller meet on textile products focusing on rayon and polyester.

ODOP also showcased and supported the celebration of the International Day of Yoga (IDY) at Times Square in New York on June 21, 2022, in collaboration with the Consulate General of India, New York. Multiple ODOP products were displayed at the World Economic Forum held from 22 nd  Jan 2023-26 th  Jan 2023 in the Indian Pavilion at Davos in Switzerland.

The initiative has been actively collaborating with various Indian Embassies to promote exports and public procurement of ODOP products. Various ODOP products have been delivered to multiple Indian Embassies in Argentina, Nigeria, Croatia, etc.

ODOP  Exhibitions  have  been  organized  in  the Zagreb  Ethnographic  Museum, Croatia, and in Vancouver, Canada to promote exports of ODOP products.

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## ANNEXURE-II

## ANNEXURE  REFERRED  TO  IN  REPLY  TO  PART  (d)  OF  THE  LOK  SABHA USTARRED QUESTION NO. 3606 FOR ANSWER ON 22.03.2023.

Mega Buyer-Seller Meet in Jammu and Kashmir and Assam were held with over 70 sellers, traders, farmers, aggregators from various districts of each of the NE States showcasing their products. The Buyer Seller Meet in Jammu & Kashmir witnessed the presence of multiple national and International Brands.

Mango Festival of India in Japan was conducted with Mango varieties from States such as Andhra Pradesh, Gujarat, Maharashtra and Telangana, in collaboration with the Embassy of India, Tokyo, Japan. A key achievement of the same is the launch of aromatic, delicious, and nutritious Indian Mangoes from 8 states (46 districts) in 127 convenience stores of Lawson (29th March 2022) and in the wholesale markets of Nishikasai and Akita Prefecture (28th March 2022).

Multiple ODOP products were displayed at the World Economic Forum held from 22 nd  Jan 2023- 26 th  Jan 2023 in the Indian Pavilion at Davos in Switzerland.

ODOP also showcased and supported the celebration of the International Day of Yoga (IDY)  at  Times  Square  in  New  York  on  June  21,  2022  in  collaboration  with  the Consulate General of India, New York. The aim was to familiarize foreign dignitaries from Countries across the world about the plethora and diversity of products under the ODOP initiative, consequently promoting a brand image and propelling international marketing for local products.

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