Lok Sabha Question No. 140 (UNSTARRED), answered on 2022-07-18
Subject: Promotion of Foreign Investment in Tourism Sector
Ministry: TOURISM
Asked by: Guman Singh Damor

- (a)

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO. †140 ANSWERED ON 18.07.2022

## PROMOTION OF FOREIGN INVESTMENT IN TOURISM SECTOR

†140. SHRI GUMAN SINGH DAMOR:

Will the Minister of TOURISM be pleased to state:

- the details of national policy to promote tourism in the country;
- the  measures  taken  to  increase  the  public  participation  in
- (b) tourism sector; and
- the  measures  taken  to  promote  foreign  investment  in  tourism

## ANSWER

(SHRI G. KISHAN REDDY)

- (c) sector?

THE MINISTER OF TOURISM

- (a):  The Ministry of Tourism has drafted a National Tourism Policy incorporating  suggestions  received  from  Central  Ministries,  State Governments/UT  Administrations  and  Industry  Stakeholders.  The key strategic objectives of the Policy are:
- (i) To enhance the contribution of tourism in Indian economy by increasing the visitation, stay and spend and making India a year-round tourist destination,
- (ii) To create jobs and entrepreneurial opportunities tourism sector and ensure supply of skilled work force,
- in
- To  enhance  the  competitiveness  of  tourism  sector  and
- (iii) attract private sector investment,
- (iv) To preserve and enhance the cultural and resources of the country,
- natural
- (v) To ensure sustainable, responsible and inclusive development of tourism in the country.
- (b): The  following  measures  have  been  taken  by  Ministry  of Tourism to increase the public participation in tourism sector:-
1. The  Ministry  of  Tourism  has  launched  the  'Adopt  a Heritage: Apni Dharohar, Apni Pehchaan' project which is a collaborative effort by the Ministry of Tourism, Ministry of  Culture,  Archaeological  Survey  of  India  and  States/ UTs  Government  for  developing  tourism  amenities  at heritage/  natural/  tourist  sites  spread  across  India  for making  them  tourist  friendly,  in  a  planned  and  phased manner.  The project aims to encourage companies from public  sector,  private  sector,  trusts,  NGOs,  individuals and other stakeholders to become 'Monument Mitras' and take  up  the  responsibility  of  developing  and  upgrading the basic and advanced tourist amenities at these sites as per their interest and viability in terms of a sustainable investment model under CSR.
2. The guidelines for Swadesh Darshan 2.0 envisage encouraging  the  States  for  opportunities  for  PrivateSector and Public-Private Partnerships.
3. PRASHAD Scheme provides for PPP mode in only operation and maintenance of the facilities created/to be created under the project.
4. Ministry  of  Tourism  intends  to  celebrate  this  year  at India@75 by launching the campaign focusing on 'YUVA Tourism  Club'  with  the  strategic  objective  of  creating interest, awareness and a sense of responsibility towards our country's natural and cultural heritage/tourism amongst children and youth.
5. Ministry  of  Tourism  is  organizing  webinars  under  Dekho Apna  Desh  initiative  to  create  awareness  among  the citizens about the rich heritage and culture of the country, generate a sense of national pride and belongingness  among  the  citizens,  and  encourage  the citizens  to  travel  widely  within  the  country,  enhanced tourist footfalls, development  of local  economy  and creation of job at local level.
6. With  the  objective  of  creating interest  and  awareness amongst general public on various tourist destinations of the  country  and  to  encourage  them  to  visit  different destinations,  Ministry  of  Tourism  carried  out  Ek  Bharat Shrestha Bharat (EBSB) Quiz contest on the MyGov platform.
7. To mark and celebrate 75 years on India's Independence, the Ministry and its field offices are organising a number of  events  like  Heritage  Walks,  Quiz  Programmes,  Book
- Reading Sessions, Webinars, Photo Exhibitions to celebrate Azadi Ka Amrit Mahotsav.
8. The  Ministry  through  its  regional  offices  has  organised quiz programmes, essay writing and poster making competitions at IHMs, IITTMs, Schools to create awareness about history, heritage, tourism products and destinations in the country among the students.
9. Ministry of Tourism has organized online photography and videography contest on its social media handles.

(c): In  order  to  attract  foreign  investment  in  the  tourism  sector, 100% Foreign Direct Investment (FDI) is allowed under the automatic  route  in  the  tourism  and  hospitality  industry  in  India, subject to applicable regulations and laws. 100% FDI is allowed in tourism construction projects, including the development of hotels, resorts and recreational facilities.

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