Lok Sabha Question No. 207 (STARRED), answered on 2023-03-15
Subject: ODOP Scheme
Ministry: COMMERCE AND INDUSTRY
Asked by: Vincent H Pala, Jagdambika Pal

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

## STARRED QUESTION NO. 207.

TO BE ANSWERED ON WEDNESDAY, THE 15 TH  MARCH, 2023.

## ODOP SCHEME

## *207.  SHRI VINCENT H. PALA: SHRI JAGDAMBIKA PAL:

## Will the Minister of COMMERCE AND INDUSTRY be pleased to state:

## वाणिज्य एवं उद्योग मंत्री

- (a) whether every district in India has registered itself with the One District One Product (ODOP) scheme so far, and if so, the details of the number of districts that are under the ODOP scheme;
- (b) whether the Government is also taking measures to channelize these products to facilitate easy export and if so, the details thereof and if not, the reasons therefor;
- (c) the details of the hurdles faced by the Government in implementing the scheme and the action taken by the Government to tackle these issues;
- (d) whether the Government is also proposing to increase the production of such products by incentivizing the producers through various schemes and if so, the details thereof; and
- (e) the steps taken by the Government to promote Lakadong Turmeric recently?

## ANSWER वाणिज्य  एवं उद्योग मंत्री (श्री पीयूष गोयल) THE MINISTER OF COMMERCE & INDUSTRY (SHRI PIYUSH GOYAL)

- (a) to (e): A Statement is laid on the Table of the House.

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## STATEMENT REFERRED TO IN REPLY TO PARTS (a) TO (e) OF LOK SABHA STARRED QUESTION  NO. 207 FOR ANSWER ON 15 th  MARCH, 2023.

- (a): The One District One Product (ODOP) is not a scheme but an initiative aimed at fostering balanced regional development across all districts of the country. The ODOP Initiative has identified at least one product from  each district from approx. 761 districts from all States/UTs.
- (b): Districts as Export Hubs Initiative highlights the need to channelize the potential and  diverse  identity  in  each  District  of  the  country  to  make  them  export hubs. Department of Commerce through Directorate General of Foreign Trade (DGFT) Government of India, has been working with the States/UTs and the districts  directly  to  create  institutional  mechanisms  to  facilitate  exports  of identified products/services.
- (c): A  few of the challenges faced in the  implementation and  execution of this initiative are as under:
- i. Finalization  of  product  list  from  the  State  Government,  due  to  lack  of awareness. Government has issued multiple communications and held regular meetings to inform them about the aim and importance of the initiative.  The initiative has now received the official list from all States/UTs.
- ii. Lack  of  awareness    regarding  the  initiative  among  beneficiaries  regarding support  provided  under  the  ODOP  Initiative.  The  Initiative  through  regular meetings with beneficiaries, social media outreach, capacity- buildings initiative etc. has promoted  awareness.
- (d): ODOP is an initiative, which through the convergence of various schemes of Govt. of India and States, provides hand holding support to the local economy to improve the backward and forward linkages for the selected  products.
- (e): Lakadong  Turmeric  organically  grown  in  Meghalaya holds immense  export potential and been identified under the Districts as Export Hubs Initiative list of products and services.

The  Government  has  undertaken  multiple  measures  to  promote  Lakadong Turmeric. In April 2021, the Initiative facilitated new procurements through a buyer  in  Kerala.   Sliced  &  Dried  Turmeric  for  large  food  processing  & nutraceutical industry for export to Europe & North America was also initiated. Further  in  2022,  farm-level  visits  and  Buyer-Seller  Meets  were  organized  in Meghalaya for the promotion of Lakadong Turmeric.

Lakadong Turmeric was also showcased at India International Trade Fair (IITF) 2022. The sellers were provided dedicated stalls to showcase  and sell  their products and were also provided  free accommodation, stalls, food during the duration of IITF.  A special category for Lakadong Turmeric has been created on the ODOP GeM Bazaar on Government e-Marketplace (GeM) to  facilitate government procurement.

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