Lok Sabha Question No. 1511 (UNSTARRED), answered on 2023-02-10
Subject: Beti Bachao Beti Padhao
Ministry: WOMEN AND CHILD DEVELOPMENT
Asked by: Shashi Tharoor, Behanan Benny

## GOVERNMENT OF INDIA

## MINISTRY OF WOMEN AND CHILD DEVELOPMENT

## LOK SABHA UNSTARRED QUESTION NO. 1511

TO BE ANSWERED ON 10.02.2023

## BETI BACHAO BETI PADHAO

## 1511. DR. SHASHI THAROOR: SHRI BENNY BEHANAN:

Will the Minister of WOMEN AND CHILD DEVELOPMENT be pleased to state:

- (a) whether the 54 percent of total expenditure under Beti Bachao Beti Padhao (BBBP) scheme has been spent on marketing the brand of the scheme;
- (b) if so, the manner in which the Government plans to take measures to benefit girl children;
- (c) whether the Government spent only Rs. 34.07 crores under the BBBP scheme out of the revised budget of Rs. 222 crores for the year 2022-23; and
- (d) if so, the reasons therefor?

## ANSWER

## MINISTER OF WOMEN AND CHILD DEVELOPMENT (SHRIMATI SMRITI ZUBIN IRANI)

(a)to (d) : Beti Bachao Beti Padhao (BBBP) scheme was launched as a tri-ministerial effort  of  the  Ministry  of  Women  &  Child  Development,  Ministry  of  Education  and Ministry of Health and Family Welfare with the objective to prevent gender biased sex selective elimination,  to  ensure  survival  and  protection  of  the  girl  child  and  to  ensure  e ducation  and participation  of  the  girl  child.

The key elements of the scheme included nation-wide media and advocacy  campaign  and  multi-sectoral  interventions  in  selected  405  districts. The scheme now stands expanded to all districts across the country through multi-sectoral interventions focused on zero-budget advertising and encouraging greater spend on activities that have on ground impact. The details of funds   since   inception   of   the   scheme   are       at Annexure-I .   Out  of  the  total expenditure of Rs. 783.29 crores from F.Y 2014-15 to F.Y. 2022-23, expenditure on Media Advocacy campaign has been Rs. 401.04 crores.

In  the  initial  phase,  the  emphasis  has  been  on  Media  and Advocacy for sustained focus  on  awareness  generation  and  to  bring  an  attitudinal  shift  in  society  towards valuing  the  girl  child.  The  all  India  advertisements  of  BBBP  have  been  able  to successfully establish the brand BBBP which has an excellent recall value. But, in the last 3 years, expenditure on Media Advocacy campaign at Central Level has sharply declined. In the 15 th  Finance Commission, BBBP has been approved as a component under Sambal sub scheme of Mission Shakti. A combined budget for media advocacy has been kept under one envelope for all the schemes in Mission Shakti.

The  Ministry  of  Skill  Development  and  Entrepreneurship  and  Ministry  of  Minority Affairs have also been added as partners with a view to promote skilling among girls through awareness programme.

For  better  implementation  and  monitoring  of  scheme,  funds  for  multi  sectoral interventions are released/routed through State/UT Government for activities at district level. Ministry has developed a thematic calendar for suggested convergence activities at district level with month wise specific themes to ensure year-round engagement of girls, families, communities for holistic development of the Girl Child.

Under  BBBP,  a  special  campaign  namely  Kanya  Shiksha  Pravesh  Utsav  was launched on 07 th  March, 2022 to re-enroll out of school adolescent girls (OoS AG) in the  age  group  of  11-14  years.  The  main  components  of  the  scheme  were  Social mobilization & Awareness and Incentivization of AWWs for Counseling and Referrals. The  campaign  was  a  coordinated  efforts  taken  by  Ministry  of  Women  and  Child Development and Ministry of Education to ensure re-enrollment of Adolescent girls in schools.

Government has released  Rs. 43.11 crores  under BBBP in the current financial year (as on 12.01.2023). Release of  fresh installment of funds depends upon following of scheme guidelines, submission of utilisation certificate and statement of expenditure by the state governments/UTs.

***

STATEMENT  REFERRED  TO  IN  REPLY  TO  PART  (A)  OF  LOK  SABHA UNSTARRED QUESTION NO.1511 FOR 10.02.2023 BY DR. SHASHI THAROOR AND SHRI BENNY BEHANAN REGARDING BETI BACHAO BETI PADHAO .

Annexure I (Rs. in Crore)

| Sl. No .   | Financial r   | Revised Estimate s (R.E)   | Total Expenditur e by Ministry   | Expenditure                           | Expenditure                                     |
|------------|---------------|----------------------------|----------------------------------|---------------------------------------|-------------------------------------------------|
| Sl. No .   | Financial r   | Revised Estimate s (R.E)   | Total Expenditur e by Ministry   | At Ministry level for media/advocac y | Funds released for Multi Sectoral Interventio n |
| 1          | 2014-15       | 50                         | 34.84                            | 21.46                                 | 13.38                                           |
| 2          | 2015-16       | 75                         | 59.37                            | 21.01                                 | 38.36                                           |
| 3          | 2016-17       | 43                         | 28.66                            | 25.84                                 | 2.82                                            |
| 4          | 2017-18       | 200                        | 169.10                           | 135.92                                | 33.18                                           |
| 5          | 2018-19       | 280                        | 244.73                           | 164.04                                | 80.69                                           |
| 6          | 2019-20       | 200                        | 85.78                            | 25.75                                 | 60.03                                           |
| 7          | 2020-21       | 100                        | 60.57                            | 7.02                                  | 53.55                                           |
| 8          | 2021-22       | 100                        | 57.13                            | 0.0                                   | 57.13                                           |
| 9          | 2022-23       | 108                        | 43.11*                           | 0.0                                   | 43.11*                                          |
|            | Total         | 1156                       | 783.29                           | 401.04                                | 389.75                                          |

* as on 12.01.2023 ******