Lok Sabha Question No. 945 (UNSTARRED), answered on 2023-02-08
Subject: ODOP in Maharashtra
Ministry: COMMERCE AND INDUSTRY
Asked by: Bhavana Gawali (Patil), Krupal Balaji Tumane

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

UNSTARRED QUESTION NO. 945.

TO BE ANSWERED ON WEDNESDAY, THE 08 TH  FEBRUARY, 2023.

## ODOP IN MAHARASHTRA

## 945.   SHRIMATI BHAVANA PUNDALIKRAO GAWALI: SHRI KRUPAL BALAJI TUMANE:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state: वाणिज्य एवं उद्योग मंत्री

- (a) whether  the  Government  has  launched  One  District  One  Product  (ODOP) scheme;
- (b) if so, the total number of districts covered under the said scheme across the country, State-wise;
- (c) whether all the districts of Maharashtra are covered under the said scheme and if so, the details thereof;
- (d) if not, the number of districts not yet covered under ODOP in Maharashtra along with the reasons therefor;
- (e) whether the said initiative has achieved the objective of promoting exports in the country;
- (f) if so, the details thereof;
- (g) whether  the  Government  provides  any  financial  assistance  to  the  districts covered under the said scheme; and
- (h) if  so,  the  State-wise details of financial assistance provided so far since the inception of this scheme, across the country particularly in Maharashtra?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री सोम प्रकाश ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI SOM PARKASH)

- (a) : One District One Product - Districts as Export Hubs Initiative (ODOP - DEH) is not  a  scheme  but  rather  an  initiative  aimed  at  fostering  balanced  regional development across all districts of the country. The idea is to select, brand, and promote one product from each district (One District  -  One Product)  of  the country for enabling holistic socioeconomic growth across all regions.  ODOP has  been  merged  with  'Districts  as  Export  Hubs  Initiative'  being  run  by  the

Department of Commerce (DoC) with Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.

- (b) : Under  the  ODOP-  Districts  as  Export  Hubs  initiative,  products  have  been identified from all 765 districts of the country.
- (c) & (d): Under  the  ODOP-'Districts  as  Export  Hubs  initiative,  products  have  been identified from all 36 districts from the State of Maharashtra.
- (e) & (f): ODOP-Districts as Export Hubs initiative is working with manufacturers/producers across districts along verticals like design, production, manufacturing, packaging, and market creation to boost sales both in the domestic as well as international market. The details of engagement are listed as Annexure-1.

ODOP has been merged with 'Districts as Export Hubs Initiative' (DEH) being run by the Department of Commerce (DoC) with Department for Promotion of Industry  and  Internal  Trade  (DPIIT)  as  a  major  stakeholder.  DEH  Initiative highlights  the  need  to  channelize  the  potential  and  diverse  identity  in  each district  of  the  country  to  make  them  export  hubs.  DoC  through  Directorate General of Foreign Trade (DGFT) has been working with the States/UTs and the districts directly to create institutional mechanisms to facilitate exports of identified products/services from the districts. Under this initiative, products and services with export potential have been identified in 734 districts of the country in consultation with all the stakeholders including the States/UTs.

Districts Export Action Plans have been prepared for identified products and services  for  overseas  markets,  which  includes  specific  actions  required  to support local exporters / manufacturers in producing/manufacturing identified products  in  adequate  quantity  and  with  the  requisite  quality,  for  reaching potential  buyers  outside  India.  The  aim  is  to  benefit  both  producers  and manufacturers by addressing challenges for exports of such identified products/services,  identifying  infrastructural  bottlenecks,  supply  chain  gaps, improving market accessibility and handholding for increasing exports.

Through  DEH  initiative,  Government  of  India  is  significantly  increasing  the manufacturing  and  exports  from  urban  areas  while  focusing  on  generating interest and economic activity in the rural hinterland to push new businesses to export.

- (g) & (h): As  ODOP-Districts  as  Export  Hubs  is  not  a  scheme,  there  is  no  financial assistance provided.

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## Annexure I

## ANNEXURE REFERRED TO IN REPLY TO  PARTS (e) & (f) OF THE LOK SABHA USTARRED QUESTION NO. 945 FOR ANSWER ON 08.02.2023

-  Engagement with Indian Embassies : Facilitated the procurement of ODOP products by multiple Indian Embassies for gifting and placement including the Indian Embassy in Croatia, Nigeria, Argentina, etc.
- Export Training Workshop: The ODOP-DEH Initiative in collaboration with the Department of Post organized the first Export Training Workshop on 11th January 2023. 160+ exports from 5 States (Kerala, Tamil Nadu, West Bengal, J&K, and Meghalaya) participated. Training workshop was conducted for using the Dak Ghar Niryat Kendra portal. Training included basic requirements for exports along with major market opportunities.
- Lakadong Turmeric, West Jaintia Hills, Meghalaya -Facilitated a consignment of 30 tonnes of Lakadong Turmeric from Shillong, Meghalaya in February 2022.
- Indo-Japan Mango Festival, Tokyo, Japan -As a result of sustained efforts by the  Embassy  of India,  Tokyo,  Japan,  and the  Agricultural  &  Processed Food Products Export Development Authority (APEDA) trade promotion for Indian mangoes in Japan has been undertaken under two editions of 'Mango Festival of India in Tokyo, Japan'. A key achievement of the same is the launch of aromatic, delicious, and nutritious Indian Mangoes in 127 convenience stores of Lawson (29th March 2022) and in the wholesale markets of Nishikasai and Akita Prefecture (28th March 2022).
- Walnuts, Budgam, Jammu & Kashmir (26th September 2021) - Initiative in partnership  with  JKTPO  facilitated  import  substitution  of  over  2000  KGs  of walnuts from Budgam, Kashmir to Bangalore, Karnataka on 26th September 2021.
- Sui  Dhaaga: India-Russia Buyer Seller Meet for Textile Products (22nd September 2021) - Initiative in partnership with the Embassy of India, Moscow held a buyer-seller meet on textile products focussing on rayon and polyester.
- Multiple ODOP products were displayed at the World Economic Forum held from January 2023 at Davos in Switzerland.
- ODOP also showcased and supported the celebration of the International Day of  Yoga (IDY) at the at Times Square in New York on June 21, 2022 in collaboration with the Consulate General of India, New York.

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