Lok Sabha Question No. 3703 (UNSTARRED), answered on 2023-03-23
Subject: Turnover of KVIC
Ministry: MICRO,SMALL AND MEDIUM ENTERPRISES
Asked by: Ganesan Selvam, Manjulata Mandal, Dhanush M Kumar

## GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION No. 3703 TO BE ANSWERED ON 23.03.2023

## TURNOVER OF KVIC

3703.  SHRI SELVAM G.:

SHRIMATI MANJULATA MANDAL:

SHRI DHANUSH M. KUMAR:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) whether  the  annual  turnover  of  Khadi  and  Village  Industries  Commission  (KVIC)  has increased;
- (b) if so, the details thereof during each of the last three years and the current year;
- (c) the challenges being faced by the Government to achieve this turnover;
- (d) whether  KVIC  has  received  orders  from  the  Governments  of  Tamil  Nadu  and  Odisha  for supply  of  khadi  products  and  if  so,  the  details  thereof  during  each  of  the  last  three  years  and  the current year;
- (e) whether the Government has taken the steps to create more market for khadi products and if so, the details thereof;
- (f) whether the Government has established any mechanism to ensure that the KVIC products are not of poor quality and if so, the details thereof; and
- (g) whether the Government proposes to start online sale of KVIC products and if so, the details thereof along with the steps taken in this regard?

## ANSWER

## MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI BHANU PRATAP SINGH VERMA)

(a)&(b): Yes,  Sir.  The  sales  of  Khadi  and  Village  Industries  (KVI)  products  during  the  last three years has increased and details are as follows:

(Rs. in crore)

| Year                           |   Sales of KVI products |
|--------------------------------|-------------------------|
| 2019-20                        |                 88875.5 |
| 2020-21                        |                 95741.4 |
| 2021-22                        |                115415   |
| 2022-23 (P) (as on 31.01.2023) |                108572   |

P- Provisional

- (c): The main challenges to boost the sale of KVI products are as follows:
- i. Lack of awareness amongst manufacturers in small villages regarding standards, quality and contemporary market demand.
- ii. Limited access to credit and knowledge regarding export of KVI items in the market.
- iii. Lack of marketing and promotion of KVI products in market.

- (d): Khadi and Village Industries Commission (KVIC) has not received any order for supply of Khadi products from the States of Tamil Nadu and Odisha.
- (e): The  Government  has  taken  following  steps/initiatives  to  create  more  market  for  Khadi products:
- i. KVIC  facilitates  marketing  support,  organises  exhibitions  where  the  Khadi  institutions/ artisans/entrepreneurs promoted by KVIC can display and sell their products.
- ii. The  network  of  over  8000  'Khadi  India'  sales  outlets  of  Khadi  Institutions  and  8 Departmental Sales Outlets (DSOs) along with 18 branches owned by KVIC provide a wide platform for sale of Khadi products.
- iii. KVIC arranges product supply/marketing mechanism through e-Market linkage for Khadi products through GeM portal and e-marketing portal (www.ekhadiindia.com).
- iv. KVIC under International Cooperation (IC) Scheme of Ministry of MSME facilitates Khadi units for participation in international exhibitions/trade fairs etc.
- v. Tie-up  with  Railways,  Department  of  Posts,  Air  India,  ONGC,  IOCL  and  other  Govt. organizations to market the products produced by the Khadi Institutions and entrepreneurs promoted by KVIC.
- (f): In  order  to  maintain  quality  standards,  KVIC  has  established  testing  laboratories  in  the premises of KVIC's Central Sliver Plants (CSPs) for physical testing of Khadi clothes produced by Khadi Institutions.

Besides,  KVIC  has  engaged  Textiles  Committee,  Ministry  of  Textiles,  as  an  accredited agency for carrying out onsite verification to ensure hand spinning and hand weaving process and also for drawing the samples of Khadi fabric for testing by textile laboratories.

KVIC has  also  launched  'Khadi  Mark'  in  2013  to  ensure  the  quality  and  genuineness  of Khadi products.

- (g): Yes,  Sir.  Ministry  of  MSME,  through  KVIC,  has  arranged  product  supply/marketing mechanism  through  e-Market  linkage  for  MSMEs  through  GeM  portal  and  e-marketing  portal (www.khadiindia.gov.in).

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