Lok Sabha Question No. 5388 (UNSTARRED), answered on 2023-04-05
Subject: ODOP
Ministry: COMMERCE AND INDUSTRY
Asked by: Pocha Brahmananda Reddy

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

## UNSTARRED QUESTION NO. 5388. TO BE ANSWERED ON WEDNESDAY, THE 05 TH  APRIL, 2023. ODOP

## 5388.  SHRI POCHA BRAHMANANDA REDDY:

## Will the Minister of COMMERCE AND INDUSTRY be pleased to state:

## वाणिज्य एवं उद्योग मंत्री

- (a) the present status of 'One District One Product'(ODOP) initiative and the details of unique products identified, district and State-wise;
- (b) the steps taken for the promotion and export of the identified products;
- (c) the role of States in formulating a product specific or district specific plan to promote identified products; and
- (d) the extent to which identifying district specific products has been beneficial to farmers and small entrepreneurs?

## ANSWER

## वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री ( श्री सोम प्रकाश ) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI SOM PARKASH)

- (a): The  'One-District  One-Product'  (ODOP)  initiative  is  aimed  at  fostering balanced  regional  development  across  all  districts  of  the  country.  The initiative aims to select, brand, and promote at least One Product from each District (One District - One Product) of the country for enabling the holistic socioeconomic growth across all regions. The ODOP Initiative has identified over 1000 products from 761 districts (after the merging of districts in Assam) across  the  country.  The  products  identified  under  ODOP  initiative  are available on DPIIT's website under the links-

https://dpiit.gov.in/sites/default/files/Annexure\_ODOP\_LokSabha5388\_03April2023.pdf

- (b): Several steps have been undertaken for promotion and exports of all ODOP products. This includes, regular capacity building initiatives in collaboration with other government/private bodies such as National Institutes of Design/National Institutes of Fashion Technology, e-commerce onboarding drives for Government e-Market (GeM) ODOP Bazaar which showcases and stocks India's best ODOP products. For introduction of ODOP initiative at international level, virtual buyer sellers meets were undertaken along with Indian  embassies  and  missions  abroad.  The  aim  is  to  familiarize  foreign dignitaries from Countries across the world about the plethora and diversity of  products  under  the  ODOP  initiative,  consequently  promoting  a  brand image and propelling international marketing for local products.

It has been decided to leverage the One District One Product (ODOP) initiative by presenting an array of distinct and diverse handicrafts from different regions of India as gifts to the esteemed delegation of the G20 summit, which India is hosting this year. These gifts are carefully curated with a story card that highlights the geography, community involved in its production, and other intricate details about the product.

The details of the major steps undertaken are annexed at Annexure-I .

- (c): Under  the  ODOP  initiative, all  products  have  been  selected  by States/UTs by taking into consideration the existing eco-system on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products. The finalized list is communicated to DPIIT by the relevant  Department of States/UTs. All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.
- (d): The ODOP Initiative is aimed at fostering balanced regional development across all  districts  of  the  country.  The  States/UTs  have been participating in many Trade facilitation events within the domestic and international markets such as the Dubai World Expo 2020 and in International Day of Yoga in June 2022 in New York. The Initiative has been conducting Capacity-building workshops on organic certification, design  development,  etc  for  the  promotion  of  regional  trade.  Local artisans/weavers/SHGs of the products like Agate stone in the city of Khambhat, Gujarat, Sea buckthorn and Apricot from Ladakh, Bamboo Furniture and Handicraft products from Tripura, Molela Clay-Work from Rajasthan, Kamrup Silk products from Assam have been trained through such workshops.

Activities undertaken under by the ODOP Initiative have been annexed at Annexure-II.

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## ANNEXURE-I

## ANNEXURE  REFERRED  TO  IN  REPLY  TO  PART  (b)  OF  THE  LOK  SABHA UNSTARRED QUESTION NO. 5388 FOR ANSWER ON 05.04.2023.

To  promote  exports,  dialogue  has  been  successfully  initiated  with  multiple embassies to increase the reach of India's rich and diverse products internationally. States and UTs have been participating in Buyer-Seller meets, Trade facilitation efforts within the country and at international events such as Dubai World Expo 2020 and at International Day of Yoga in June 2022 at New York. Capacity building workshops have been conducted for local artisans/weavers/SHGs of the following products Pashmina, Sea buckthorn and Apricot from Ladakh, Bamboo Furniture and Handicraft products from Tripura, Molela Clay-Work from Rajasthan, Kamrup Silk products from Assam. Few activities undertaken under by the ODOP Initiative are as follows:

Lakadong Turmeric, West Jaintia Hills, Meghalaya - Facilitated a consignment of 30 tonnes of Lakadong Turmeric from Shillong, Meghalaya in February 2022.

Indo-Japan Mango Festival, Tokyo, Japan -As a result of sustained efforts by the  Embassy  of  India,  Tokyo,  Japan,  and the  Agricultural  &  Processed  Food Products  Export  Development  Authority (APEDA)  -  trade  promotion  for  Indian mangoes in Japan has been undertaken under two editions of 'Mango Festival of India in Tokyo, Japan'. A key achievement of the same is the launch of aromatic, delicious,  and  nutritious  Indian  Mangoes  in  127  convenience  stores  of  Lawson (29th March 2022) and in the wholesale markets of Nishikasai and Akita Prefecture (28th March 2022).

North-East  Mega  Buyer  Seller  Meet in  collaboration  with  the  Ministry  of Development  of  North  -east  Region  (DoNER)  in  Guwahati.  Over  70+  sellers, traders, aggregators, farmers from various districts of each of the Northeastern states showcased their products to the buyers who had arrived for the meet in Guwahati.

Walnuts, Budgam, Jammu & Kashmir (26th September 2021) -  Initiative  in partnership with JKTPO facilitated import substitution of over 2000 KGs of walnuts from Budgam, Kashmir to Bangalore, Karnataka on 26th September 2021.

Sui  Dhaaga :  India-Russia  Buyer  Seller  Meet  for  Textile  Products  (22nd September 2021)- Initiative in partnership with the Embassy of India, Moscow held a buyer-seller meet on textile products focusing on rayon and polyester.

ODOP also showcased and supported the celebration of the International Day of Yoga (IDY) at Times Square in New York on June 21, 2022, in collaboration with the Consulate General of India, New York. Multiple ODOP products were displayed at the World Economic Forum held from 22 nd  Jan 2023-26 th  Jan 2023 in the Indian Pavilion at Davos in Switzerland.

The initiative has been actively collaborating with various Indian Embassies to promote  exports  and  public  procurement  of  ODOP  products. Various  ODOP products have been delivered to multiple Indian Embassies in Argentina, Nigeria, Croatia, etc.

ODOP Exhibitions have been organized in the Zagreb Ethnographic Museum, Croatia, and in Vancouver, Canada to promote exports of ODOP products.

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## ANNEXURE  REFERRED  TO  IN  REPLY  TO  PART  (d)  OF  THE  LOK  SABHA UNSTARRED QUESTION NO. 5388 FOR ANSWER ON 05.04.2023.

Mega Buyer-Seller Meet in Jammu and Kashmir and Assam were held with over 70 sellers, traders, farmers, aggregators from various districts of each of the NE  States  showcasing  their  products.  The  Buyer  Seller  Meet  in  Jammu  & Kashmir witnessed the presence of multiple national and International Brands.

Mango Festival of India in  Japan  was  conducted  with  Mango  varieties  from States  such  as  Andhra  Pradesh,  Gujarat,  Maharashtra  and  Telangana,  in collaboration with the Embassy of India, Tokyo, Japan. A key achievement of the same is the launch of aromatic, delicious, and nutritious Indian Mangoes from 8 states (46 districts) in 127 convenience stores of Lawson (29th March 2022) and in the wholesale markets of Nishikasai and Akita Prefecture (28th March 2022).

Multiple ODOP products were displayed at the World Economic Forum held from 22 nd  Jan 2023- 26 th  Jan 2023 in the Indian Pavilion at Davos in Switzerland.

ODOP also showcased and supported the celebration of the International Day of Yoga (IDY) at Times Square in New York on June 21, 2022 in collaboration with the Consulate General of India, New York. The aim was to familiarize foreign dignitaries from Countries across the world about the plethora and diversity of products under the ODOP initiative, consequently promoting a brand image and propelling international marketing for local products.

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