Lok Sabha Question No. 5568 (UNSTARRED), answered on 2022-04-06
Subject: Promoting Handloom Products
Ministry: TEXTILES
Asked by: Hasmukhbhai Somabhai Patel

## LOK SABHA UNSTARRED QUESTION NO. 5568 TO BE ANSWERED ON 06.04.2022

## PROMOTING HANDLOOM PRODUCTS

## 5568. SHRI PATEL HASMUKHBHAI SOMABHAI:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

- (a)  whether  the  Government  provides  any  support  for  promoting  E-marketing,  Media-marketing  of handloom products;
- (b) if so, the details thereof, State-wise; and
- (c) the details of benefits availed by industries in Gujarat?

## उत्तर

ANSWER

## वस्त्र राज् य मंत्री ( श्रीमती दर्शना जरदोर् )

## THE MINISTER OF STATE FOR TEXTILES (SMT. DARSHANA JARDOSH)

- (a) to (c): The Handloom  weavers/agencies are facilitated to sell their products online and 23 e-commerce platforms have been associated with Ministry of Textiles under a policy framework. In addition, steps have been taken to on-board Handloom weavers/agencies on Government e-Marketplace (GeM)  to  enable them  to sell their products directly to various  Government  Departments  and organizations.  As  of  now,  1,49,429  weavers  and  handloom  organizations  have  been  on-boarded  on  the GeM portal, including 6,252  weavers  already  on-boarded  on  the  date  of  initiation  of  the  exercise.  The State/UT-  wise  details  of  weavers  and  Handloom  organizations  on-boarded  on  the  portal  through  this initiative is as follows:

| Name of State     | No. of Weavers/Handloom Agencies on-boarded   |
|-------------------|-----------------------------------------------|
| Andhra Pradesh    | 32,435                                        |
| Arunachal Pradesh | 2,183                                         |
| Assam             | 3,816                                         |
| Bihar             | 1,270                                         |
| Chhattisgarh      | 2,578                                         |
| Delhi             | 160                                           |
| Gujarat           | 3,422                                         |
| Haryana           | 1,896                                         |
| Himachal Pradesh  | 393                                           |
| Jammu And Kashmir | 28                                            |
| Jharkhand         | 911                                           |

| Karnataka      | 8,533   |
|----------------|---------|
| Kerala         | 7,007   |
| Madhya Pradesh | 5,686   |
| Maharashtra    | 893     |
| Manipur        | 3,423   |
| Meghalaya      | 961     |
| Mizoram        | 505     |
| Nagaland       | 1,178   |
| Odisha         | 4,145   |
| Punjab         | 240     |
| Rajasthan      | 1,187   |
| Tamil Nadu     | 16,495  |
| Telangana      | 22,440  |
| Tripura        | 4,088   |
| Uttar Pradesh  | 6,865   |
| Uttarakhand    | 1,593   |
| West Bengal    | 8,846   |

To support handloom weavers, social media campaigns were organised under the #Vocal4Handmade in the year 2020 and #MyHandloomMyPride in 2021.  Central Ministers and State Chief Ministers, besides others, were requested to participate and support these social media campaigns.  Marketing events, Quiz Contests  etc.  were  organised  to  popularize  handlooms,  stimulating  interest  of  the  Indian  public  and creation of sales opportunities for the weavers.

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