Lok Sabha Question No. 1132 (UNSTARRED), answered on 2022-02-08
Subject: Importance of Dairy Sector
Ministry: FISHERIES, ANIMAL HUSBANDRY AND DAIRYING
Asked by: Thalikkottai Rajuthevar Baalu

## GOVERNMENT OF INDIA MINISTRY OF FISHERIES, ANIMAL HUSBANDRY AND DAIRYING DEPARTMENT OF ANIMAL HUSBANDRY AND DAIRYING LOK SABHA

UNSTARRED QUESTION NO. 1132 TO BE ANSWERED ON 8 TH   FEBRUARY,  2022

## IMPORTANCE OF DAIRY SECTOR

1132:  SHRI T.R. BAALU:

## WILL THE MINISTER OF FISHERIES, ANIMAL HUSBANDRY AND DAIRYING मत्स्यपाऱन , पशुपाऱन और डेयरी मंत्री

be pleased to state:

- (a) whether the Government has made any efforts to raise public awareness about the relevance of milk  and  milk  products  in  daily  life,  and  the  importance  of  the  dairy  sector  in  India's  rural economy;
- (b) if so, the details thereof; and
- (c) if not, the reasons therefor?

## ANSWER

THE MINISTER OF FISHERIES, ANIMAL HUSBANDRY AND DAIRYING (SHRI PARSHOTTAM RUPALA)

- (a) and (b) Yes sir,  the Government has made following efforts to raise public awareness about the relevance of milk and milk products in daily life and importance of the dairy sector in India's rural economy;
1. The Department of Animal Husbandry and Dairying, M/o Fisheries, Animal Husbandry & Dairying, celebrates 'National Milk Day' on 26 th November and the 'World Milk Day' on 1 st June  every  year  since  2014.  In  these  events,  all  stakeholders  and  Media  are  invited. During  National  Milk  Day  2021,  the  Gopal  Ratna  Award  for  the  best  Farmers  rearing Indigenous  Cattle/Buffalos, best Artificial  Insemination  Technicians  and best  Dairy Cooperative society /Milk producers Company/Farmer producers organization engaged in collection of milk were conferred by the Government under the Scheme 'Rashtiya Gokul Mission'  to motivate the individuals engaged in Dairy sector especially at rural level.
2. The  Department  in  partnership  with  Startup  India,  launched  the  ' Animal  Husbandry Startup Grand Challenge' , in search of innovative and commercially viable solutions to address the problems faced by the animal husbandry and dairy sector.
3. Awareness  programs  through  audiovisual  publicity  and  through  Common  Service Centres(CSC)Wider  publicity  of  Government's  Schemes  are  being  given  through audiovisual and print medias by way of flyers, information booklets, success story videos etc.  Till  date,  the  Department  has  arranged  4000  awareness  camps  through  Common Service  Centres(CSCs)  across  the  country.  The  Department  disseminates  information through it's website, annual reports & an e-Gopala webpage. The Department participates actively on Episodes in DD Kisan Channel & various social media platforms also to raise public awareness.
4. ICAR established a technology transfer project called Krishi Vigyan Kendra (KVK). Over the  years,  the  KVKs  emerged  as  a  national  network  of  training  organization  at  the  base level for imparting improved knowledge and skills to the farmers, farm women, rural youth and extension functionaries. This department is giving capacity building of farmers through training  programs  on  Dairying  and  Livestock  Management  to  80000(Eighty  thousand) farmers  by  arranging  2000  three  day  training  programs  through  400  KVKs  across  the country.
5. Beside  this,  National  Dairy  Development  Board(NDDB)  is  also  engaged  via  many platforms like Social media & webinars , TV Commercial & Films , Episode in DD Kisan, National Nutrition Month, study tours, IMAP portal , Biogas-based electricity generation plant for milk union & dairy mark, Exhibitions and Display advertisements to raise public awareness.

- ( c) In view of reply above, does not arise.

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