Lok Sabha Question No. 1079 (UNSTARRED), answered on 2022-02-08
Subject: Campagin against Drugs & Substance Abuse
Ministry: SOCIAL JUSTICE AND EMPOWERMENT
Asked by: Khagen Murmu

## GOVERNMENT OF INDIA MINISTRY OF SOCIAL JUSTICE AND EMPOWERMENT LOK SABHA

UNSTARRED QUESTION NO.1079 TO BE ANSWERED ON 08.02.2022

## CAMPAGIN AGAINST DRUGS & SUBSTANCE ABUSE

1079. SHRI KHAGEN MURMU:

Will the Minister of SOCIAL JUSTICE AND EMPOWERMENT be pleased to state:

- () whether the Govemnment has taken any initiative(s) to intensify the campaign against and substance abuse; drugs
- the details thereof; and SO,
- (c) ifnot; the reasons therefor?

## ANSWER

## MINISTER OF STATE FOR SOCIAL JUSTICE AND EMPOWERMENT (SHRI A NARAYANASWAMY)

(a) to (c): To intensify the campaign against and substance abuse in the Country, the Ministry has launched Nasha Mukt Bharat Abhiyaan (NMBA) in 272 identified districts with an aim to create awareness about ill effects of substance abuse among the youth, with special focus on higher education  institutes,  university campuses, schools, etc: and reaching out into the community and   garnering   community   involvement and ownership of the Abhiyaan: The following activities bave been organized $0 far: drugs

- special emphasis is laid on the participation of stakeholders such as women, children, educational institutions, civil society organizations who may be directly or indirectly affected by substance use. Abhiyaan; etc ,
- ii. 8,000 Master Volunteers have been selected and trained to lead the Abhiyaan activities in the 272 identified districts.
- iii, Till now through the various activities undertaken on-ground 1.43+ Crore people reached
- iv. More than 46.9 lakh youth have actively participated in the activities of the Abhiyaan and spreading on-ground the message against substance use. Around 4,000+ Yuva Mandals; NYKS & NSS Volunteers, Youth Clubs have also been associated with the Abhiyaan.
- The contribution of 29.5+ Lakh women have also been vital in reaching out to a larger community  through the Anganwadi & ASHA   Workers, ANMs,  Mahila Mandals & Women SHGs.
- vi Across the   country till now; 13+ lakh students have been reached with   events; competitions and sessions organized in 55000+ educational institutions
- vii. An internship programme was also initiated where 180+ students worked as Social media interns reached out to 13+ lakh people across the country in 3.5 months using their social media handles.
- Technology is effectively utilized to capture the field activities on real time basis and also to make the information accessible to general public. being
- ix Social media has effectively been utilized to spread the message of the Abhiyaan online by creating handles on Facebook; Twitter & Instagram and sharing daily updates on them.
- X A Website (http:IInmba.dosje-govin) for the NMBA has been launched to provide real time information to the public about NMBA
- xi: An Android based mobile Application has been developed to capture the data of activities happening on ground on a real-time basis by the districts and master volunteers This has been placed on the Google Store. App Play
- xii: A short film on the Abhiyaan; its objectives and the efforts of the districts has been made and released on social media.
- xiii: To celebrate 75 years of Indian Independence; Ministry has planned to declare 100 districts as Sensitized' as per defined parameters: 'Drug