Lok Sabha Question No. 889 (UNSTARRED), answered on 2023-02-07
Subject: Viewership Rating
Ministry: INFORMATION AND BROADCASTING
Asked by: T. R. Paarivendhar

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION AND BROADCASTING LOK SABHA

## UNSTARRED QUESTION NO.889 (TO BE ANSWERED ON 07.02.2023)

## VIEWERSHIP RATING

## 889. DR. T.R. PAARIVENDHAR:

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) whether it is true that the viewership rating of the Government owned Doordarshan channels has fell down very drastically when compared with other private channels;
- (b) if so, the details thereof;
- (c) the steps taken by the Government to improve/ increase Doordarshan channels  so  as  to  compete  with  other  private  channels  particularly the regional channels;
- (d) if so, the details thereof;
- (e) the details and the total number of Doordarshan regional Kendras/channels  which  are  functioning  as  on  date  along  with  the total number of staff working on full time and part-time basis; and
- (f) the details of the budget allotted to each Doordarshan Kendra during the last three years and the current year?

## ANSWER

THE MINISTER OF INFORMATION AND BROADCASTING; AND MINISTER  OF  YOUTH  AFFAIRS  &  SPORTS  (SHRI  ANURAG  SINGH THAKUR)

(a)  to  (d):  Prasar  Bharati  has  informed  that  as  per  the  Broadcast Audience  Research  Council  (BARC)  Viewership  data  of  subscribed Doordarshan (DD) channels for the last 5 years, viewership data across the Network is as under:

|   Year |   Gross Unique Viewership (in Millions) for Doordarshan Channels |
|--------|------------------------------------------------------------------|
|   2018 |                                                            743.1 |
|   2019 |                                                            760.4 |
|   2020 |                                                            747   |
|   2021 |                                                            684.9 |
|   2022 |                                                            724.3 |

Doordarshan has been revamping the content of the channels both at National  and  Regional  levels  according  to  the  need  and  taste  of audience, including by way of opening of portal inviting proposals for fresh programmes from reputed production houses. A number of mega shows have been launched along with new serials to attract viewers across different socio-economic segments. Doordarshan is also strengthening  its  marketing  vertical  for  publicity  of  programmes which will enhance viewership.

Modernization of Doordarshan is a continuous process and schemes in this  regard  are  formulated  and  implemented  on  periodical  basis depending upon availability of resources and funds.

(e) Presently, there are 66 Doordarshan Studio Centres functioning in the  country  consisting  of  23  major  Studio  Centres  where  24x7 transmission originates, 7 Studio Centres where Non 24x7 transmission originates and 36 other contributory Studio Centres. Doordarshan  has  36  Satellite  Channels  consisting  of  7  All  India Channels,  21  Regional  channels  (24x7),  7  Regional  Channels  (Non 24x7)  and  one  International  Channel.  Details  of  channels  are  at Annexure - I. There  are  7319  regular  staff  working  in  Doordarshan.  Number  of contractual employees in Doordarshan and DD News are 192 and 404 respectively. (f)  The  details  of  budget  allocated  to  Doordarshan  Kendras  (DDKs) during the last 3 years and current year is at Annexure- II.

*******

ANNEXURE  AS  REFERRED  TO  IN  REPLY  TO  PART  (e)  OF  THE  LOK SABHA UNSTARRED QUESTION NO.889 FOR ANSWER ON 07.02.2023

## Annexure - I

## Satellite Channels : 36

International Channel - 1        DD India

## All India Channels - 7

| DD National   | DD Sports   | DD Urdu   | DD Retro   |
|---------------|-------------|-----------|------------|
| DD News       | DD Bharati  | DD Kisan  |            |

## Regional Channels - 21 (24X7)

| DD Malayalam   | DD Saptagiri   | DD Kashir    | DD Madhya Pradesh   |
|----------------|----------------|--------------|---------------------|
| DD Podhigai    | DD Chandana    | DD Assam     | DD Uttar Pradesh    |
| DD Odia        | DD Sahyadri    | DD Punjabi   | DD Bihar            |
| DD Bangla      | DD Girnar      | DD Rajasthan | DD Yadagiri         |
| DD Arunprabha  | DD Uttarakhand | DD Jharkhand | DD Chhattisgarh     |
| DD Tripura     |                |              |                     |

## Regional Channels - 7 (Non 24X7)

| DD Himachal Pradesh   | DD Haryana   | DD Mizoram   | DD Nagaland   |
|-----------------------|--------------|--------------|---------------|
| DD Goa                | DD Meghalaya | DD Manipur   |               |

ANNEXURE  AS  REFERRED  TO  IN  REPLY  TO  PART  (f)  OF  THE  LOK SABHA UNSTARRED QUESTION NO.889 FOR ANSWER ON 07.02.2023

Annexure - II Details  of  the  Budget  allocation  to  each  Doordarshan  Kendra  during

## the last three years and the current Financial Year

| (Rs. In Thousand)   | (Rs. In Thousand)   | (Rs. In Thousand)       | (Rs. In Thousand)       | (Rs. In Thousand)       | (Rs. In Thousand)       |
|---------------------|---------------------|-------------------------|-------------------------|-------------------------|-------------------------|
| S.No.               | DDKs                | Budget Allotted 2019-20 | Budget Allotted 2020-21 | Budget Allotted 2021-22 | Budget Allotted 2022-23 |
| 1.                  | DDK AGARTALA        | 123360                  | 121541                  | 119618                  | 116539                  |
| 2.                  | DDK AHMEDABAD       | 326226                  | 306266                  | 324624                  | 356764                  |
| 3.                  | DDK AIZWAL          | 138488                  | 123570                  | 150358                  | 132087                  |
| 4.                  | DDK ALLAHABAD       | 50639                   | 54321                   | 57473                   | 48502                   |
| 5.                  | DDK BANGALORE       | 454750                  | 396538                  | 427528                  | 410599                  |
| 6.                  | DDK BAREILLY        | 56031                   | 49088                   | 80231                   | 63485                   |
| 7.                  | DDK BHAWANIPATNA    | 29838                   | 26370                   | 39574                   | 35495                   |
| 8.                  | DDK BHOPAL          | 267258                  | 258319                  | 294895                  | 320519                  |
| 9.                  | DDK BHUBANESWAR     | 292326                  | 247017                  | 244281                  | 276391                  |
| 10.                 | DDK KOZHIKODE       | 22564                   | 18483                   | 16753                   | 16660                   |
| 11.                 | DDK CHANDIGARH      | 63774                   | 64780                   | 51553                   | 57320                   |
| 12.                 | DDK CHENNAI         | 538791                  | 476995                  | 445701                  | 455315                  |
| 13.                 | DDK COIMBATORE      | 46184                   | 45695                   | 41372                   | 39642                   |
| 14.                 | DDK DALTONGANJ      | 47249                   | 42900                   | 44980                   | 39774                   |
| 15.                 | DDK DEHRADUN        | 81220                   | 89337                   | 90057                   | 103552                  |
| 16.                 | DDK DELHI           | 1550573                 | 1549633                 | 1765098                 | 1422178                 |
| 17.                 | DDK CPC DELHI       | 367553                  | 337170                  | 358873                  | 462826                  |
| 18.                 | DDK DIBRUGARH       | 103807                  | 97295                   | 109510                  | 119711                  |
| 19.                 | DDK GANGTOK         | 30165                   | 54541                   | 44929                   | 43480                   |
| 20.                 | DDK GORAKHPUR       | 73173                   | 65425                   | 61026                   | 56129                   |
| 21.                 | DDK KALABURGI       | 39261                   | 40542                   | 54419                   | 39990                   |
| 22.                 | DDK GUWAHATI        | 429552                  | 411132                  | 404241                  | 432402                  |
| 23.                 | DDK GWALIOR         | 61121                   | 61895                   | 89799                   | 77870                   |
| 24.                 | DDK HISAR           | 42596                   | 39117                   | 39152                   | 44550                   |

| 25.                 | DDK HYDERABAD   | 434133   |   383382 |   421254 |   431320 |
|---------------------|-----------------|----------|----------|----------|----------|
| 26.                 | DDK IMPHAL      | 171559   |   164359 |   160211 |   199540 |
| 27.                 | DDK INDORE      | 63384    |    66347 |    94921 |    87720 |
| 28.                 | DDK ITANAGAR    | 156182   |   111115 |   130885 |   138830 |
| 29. DDK             | JAGDALPUR       | 40173    |    42522 |    40168 |    39500 |
| 30.                 | DDK JAIPUR      | 313124   |   277386 |   288379 |   328851 |
| 31. DDK JALANDHAR   |                 | 260344   |   223781 |   226469 |   220402 |
| 32. DDK             | JALPAIGURI      | 29257    |    28060 |    28901 |    31765 |
| 33. DDK             | JAMMU           | 93819    |   106238 |   103200 |   101905 |
| 34.                 | DDK KOHIMA      | 71931    |    72480 |    76514 |    81455 |
| 35. DDK KOLKATA     |                 | 590351   |   523628 |   523221 |   571760 |
| 36.                 | DDK LEH         | 61199    |    59376 |    60589 |    66349 |
| 37. DDK LUCKNOW     |                 | 425882   |   397902 |   407975 |   469174 |
| 38. DDK MADURAI     |                 | 35365    |    35780 |    33104 |    31071 |
| 39. DDK             | MATHURA         | 12189    |    16043 |    17701 |    17255 |
| 40. DDK MAU         |                 | 28108    |    30510 |    29994 |    23797 |
| 41. DDK             | MUMBAI          | 524752   |   438100 |   476036 |   493386 |
| 42. DDK MUZAFFARPUR | 70041           |          |    68360 |    69826 |    60840 |
| 43. DDK             | NAGPUR          | 108118   |   127124 |   119432 |   113355 |
| 44. DDK             | PANAJI          | 94182    |    80106 |    81746 |    94188 |
| 45. DDK             | PATIALA         | 9361     |     8343 |     7544 |     8250 |
| 46. DDK             | PATNA           | 285612   |   276107 |   278496 |   316236 |
| 47. DDK             | PUDUCHERRY      | 116290   |   104065 |   104932 |   108120 |
| 48. DDK PORT        | BLAIR           | 60191    |    59234 |    65037 |    77812 |
| 49. DDK             | PUNE            | 91275    |    79666 |    69991 |    67088 |
| 50. DDK RAIPUR      |                 | 126238   |   150562 |   143715 |   153950 |
| 51. DDK             | RAJKOT          | 52512    |    51060 |    90710 |    75539 |
| 52. DDK             | RANCHI          | 154054   |   161839 |   169813 |   191880 |
| 53. DDK             | RAJOURI         | 0        |        0 |        0 |        0 |
| 54. DDK             | SAMBALPUR       | 47123    |    63696 |    59775 |    41990 |
| 55. DDK             | SHANTINIKETAN   | 42805    |    39005 |    41452 |    33410 |
| 56. DDK SHILLONG    | 115390          |          |   105662 |   105881 |   113871 |
| 57.                 | DDK SHIMLA      | 54356    |    52515 |    55135 |    69130 |
| 58.                 | DDK SILCHAR     | 114086   |   100989 |    92386 |    92485 |
| 59. DDK SRINAGAR    |                 | 280521   |   266407 |   278175 |   296267 |

| 60.   | DDK                | 377209   | 306994   | 290478   | 320994   |
|-------|--------------------|----------|----------|----------|----------|
|       | THIRUVANANTHAPURAM |          |          |          |          |
| 61.   | DDK THRISSUR       | 54938    | 46698    | 73808    | 58615    |
| 62.   | DDK TIRUPATI       | 39140    | 41177    | 35877    | 35230    |
| 63.   | DDK TURA           | 80828    | 73781    | 74338    | 70400    |
| 64.   | DDK VARANASI       | 54517    | 59758    | 58957    | 54844    |
| 65.   | DDK VIJAYAWADA     | 138691   | 102868   | 134289   | 132410   |
| 66.   | DDK WARANGAL       | 20782    | 15201    | 46029    | 44086    |
|       | Grand Total        | 11136511 | 10396196 | 11023389 | 11136850 |