Lok Sabha Question No. 2279 (UNSTARRED), answered on 2021-03-08
Subject: ‘Bharat ko Jano’ Seminar
Ministry: TOURISM
Asked by: Jugal Kishore Sharma, Geeta Kora, Dileshwar Kamait

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.†2279 ANSWERED ON 08.03.2021

## 'BHARAT KO JANO' SEMINAR

†2279. SHRI JUGAL KISHORE SHARMA: SHRIMATI GEETA KORA: SHRI DILESHWAR KAMAIT:

Will the Minister of TOURISM be pleased to state:

- (a) the number of times 'Bharat Ko Jano' seminar was organized in foreign countries during the last three years along with the country-wise details thereof;
- (b) whether the ministry had participated as presenting partner in the New York Time Travel Show in the year, 2019; and
- (c) if  so,  the  amount  of  funds  spent  thereon  along  with  the benefits accrued thereof in regard to India tourism?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

- (a):  The  Ministry  of  Tourism  with  the  view  to  create  awareness about  India's  tourism  products  and  destinations  amongst  the overseas tour operators and media regularly organises 'Know India' seminars through India Tourism offices and Indian Missions, overseas. Details of Know India seminars organised in some of the countries in 2018, 2019 and 2020 are at Annexure.
- (b)  and  (c):  Yes,  Sir.  The  Ministry  of  Tourism,  had  participated  as Presenting  Partner  in  the  New  York  Times  Travel  Show  (NYTTS) organised  from  January  25-27,  2019  in  New  York.    The  cost  of participation  as  Presenting  Partner  in  the  said  event  was  US$ 4,00,000.

The NYTTS is the leading travel show in North America and it attracts  a  large  number  of  travel  trade  and  consumer  visitors.  In addition, over 170 countries/ organisations participated in the show. India was the focus of the event, generated high visibility and wide publicity  for  India  in  the  US  market.  The  show  also  provided  an opportunity  to  showcase  India's  rich  cultural  heritage,  performing arts,  cuisine,  destinations,  etc.  before  the  global  audience.    With sustained  promotion  undertaken  in  the  US  market,  India  received 1.51 Million tourists from the US in 2019 as against 1.45 Million in 2018.

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## ANNEXURE

## STATEMENT  IN  REPLY  TO  PART  (a)  OF  LOK  SABHA  UNSTARRED QUESTION No.†2279 ANSWERED ON 08.03.2021 REGARDING 'BHARAT KO JANO' SEMINAR

Details of 'Know India Seminars organized in the overseas markets during 2018, 2019 and 2020.

|   Year |   Number of Know India Seminars organised | Country -wise details                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
|--------|-------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   2018 |                                        28 | Casablanca (Morocco), Al Ain & Dubai (UAE), Bogota (Colombia), Manchester, Belfast, London, Cardiff & Glasgow (UK), Dublin (Ireland), Bali, Malang, Surabaya & Yogyakarta (Indonesia), Bangkok (Thailand), Busan, Ulsan, Incheon, Busan, Seoul & Chuncheon (Korea), Fukuoka, Tokyo, Okinawa, Yokohama, Tokyo &                                                                                                                                                                                                                                                                                                                                                                                                                    |
|   2019 |                                        57 | Nagoya (Japan) and Taipei (Taiwan). Wuhan & Xian (China), Cairo (Egypt), Lusaka (Zambia), Doha (Qatar), Cyprus (Nicosia), Amman (Jordan), Kuwait City (Kuwait), Frankfurt, Berlin, Cologne & Frankfurt (Germany), Barcelona & Valencia (Spain), Porto (Portugal), Vienna (Austria), Glasgow & Birmingham (UK), Cork (Ireland), Amsterdam (Netherlands), Brussels (Belgium), Bogota (Colombia), Vancouver & Montreal (Canada), Buenos Aires (Argentina), Guatemala City (Guatemala), Port of Spain (Trinidad & Tobago), Warsaw (Poland), Thessaloniki (Greece), Baku (Azerbaijan), Zagreb (Crotia), Vladivostok, Kazan, Samara, Volvograd, Novosibirsk (Russia), Bukhara, Samarkand, Tashkent (Uzbekistan), Dushanbe (Tajikistan), |

|      |    | Sofia (Bulgaria), Johor Bahru & Penang (Malaysia), Sydney (Australia), Medan (Indonesia), Ho Chi Minh City (Vietnam), Sendai, Kyoto, Osaka, Nagoya, Tokyo, Morilka, Nakama city, Fukuoka (Japan) and Gwang-ju, Iksan & Seoul (Korea).   |
|------|----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 2020 | 09 | Luxembourg (Luxembourg), Houston, Dallas & Los Angeles (USA), Toronto & Ottawa (Canada), Bogota (Colombia), Sao Pualo (Brazil) and Adelaide (Australia).                                                                                |

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