Lok Sabha Question No. 5470 (UNSTARRED), answered on 2022-04-05
Subject: Entertainment and Advertisement Industries
Ministry: INFORMATION AND BROADCASTING
Asked by: M. Selvaraj

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO.5470 TO BE ANSWERED ON 05.04.2022

## ENTERTAINMENT AND ADVERTISEMENT INDUSTRIES

5470.  SHRI M. SELVARAJ:

Will  the  Minister  of  INFORMATION  AND  BROADCASTING  be  pleased  to state:

- a) whether  a  sharp  rise  in  turnover  of  entertainment  and  advertisement industries has been reported in the country during the last four years;
- b) If so, the details of the annual turnover of these industries during the years 2018-19, 2019-20 and 2020-21;
- c) the segment of the information and broadcasting sector i.e. print, electronic media, will painting and other which received maximum number of advertisements along with the revenue generated therefrom;
- d) whether incidents of misleading the commonman through these advertisements have come to light and if so, the details thereof; and
- e) the corrective action taken by the Government in this regard?

## ANSWER

## THE MINISTER OF INFORMATION & BROADCASTING AND MINISTER OF YOUTH AFFAIRS & SPORTS (SHRI ANURAG SINGH THAKUR)

(a)&(b):    The Government does not maintain data separately for the Media & Entertainment Sector including for the advertisements on various media platforms. However, as per the information  received  from Federation  of  Indian  Chambers  of

Commerce  &  Industry  (FICCI),  the  total  size  of  M&E  industry  in India during last 4 calendar years is as under:

(Rs. in 1000 crore)

|   Year |   Amount |
|--------|----------|
|   2018 |      170 |
|   2019 |      180 |
|   2020 |      140 |
|   2021 |      160 |

Source: FICCI

(c) As per Federation of Indian Chambers of Commerce & Industry (FICCI),  the  revenue  generated  from  advertisement  in  Media  & Entertainment Industry (Segment-wise) for the last three years is as follows:

(Rs. In 100 crore)

| Segment    |   2019 |   2020 |   2021 |
|------------|--------|--------|--------|
| Print      |    206 |    122 |    151 |
| Television |    320 |    251 |    313 |
| Radio      |     31 |     14 |     16 |
| Cinema     |      8 |      2 |      1 |
| Digital    |    191 |    191 |    246 |

Source: FICCI

(d)&(e):  All advertisements telecast on TV channels are regulated in  accordance  with  the  Advertising  Code  prescribed  under  the Cable Television Networks (Regulation) Act, 1995. The Ministry of Information and Broadcasting issues advisories from time to time to broadcasters for ensuring compliance to the Advertising Code.

Appropriate action is taken when  violation of the code established.

is

In respect of advertisement in print media, Press Council of India, which is an autonomous body functioning under the 'Press Council Act, 1978', has laid down a complaint mechanism for redressing any complaint received by it and the same is dealt in accordance with the Press Council (Procedure for Inquiry) Regulations, 1979. Press Council of India has framed 'Norms of Journalistic Conduct' which inter alia covers principles and ethics with regards to the advertisements in the print media.

Under  the  Consumer  Protection  Act,  2019,  a  Central  Consumer Protection Authority (CCPA) has been established w.e.f. 24.07.2020 which inter-alia looks into misleading advertisements either suo-motu or on complaints or on directions from the Central Government.

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