Lok Sabha Question No. 529 (UNSTARRED), answered on 2023-02-06
Subject: Promotion of Indian Monuments on Global Platform
Ministry: CULTURE
Asked by: Kuruva Gorantla Madhav, Beesetti  Venkata Satyavathi, Geetha Viswanath Vanga

## GOVERNMENT OF INDIA MINISTRY OF CULTURE

## LOK SABHA UNSTARRED QUESTION NO.529

ANSWERED ON 06.02.2023

## PROMOTION OF INDIAN MONUMENTS ON GLOBAL PLATFORM

## 529. SHRI KURUVA GORANTLA MADHAV: DR. BEESETTI VENKATA SATYAVATHI: SHRIMATI VANGA GEETHA VISWANATH

Will the Minister of Culture be pleased to state:

- (a) the average footfall in monuments in the country during the last five years;
- (b) whether the Government has undertaken any promotional initiatives to increase the footfall in   monuments;
- (c) if so, the details thereof and if not, the reasons therefor;
- (d) whether  any  concrete  steps  have  been  taken  to  promote  Indian  monuments  on  a  global platform to attract international visitors; and
- (e) if so, the details thereof and if not, the reasons therefor?

## ANSWER

## THE MINISTER OF CULTURE, TOURISM AND DEVELOPMENT OF NORTH EASTERN REGION (SHRI G. KISHAN REDDY)

- (a) The footfall at centrally protected  ticketed monuments in country  is as under:
- (b) Archaeological Survey of India (ASI) undertakes conservation, preservation and maintenance of all protected monuments  and sites and also ensures the ambience in presentable condition. In addition, amenities are also provided for tourists visiting the monument.
- (c) Details are at Annexure.
- (d) & Inscribing  Indian  monument  on  World  Heritage  list  of  UNESCO  plays  significant  role  in attracting international visitors.
- (e) Kakatiya  Rudreswara  (Ramappa)  temple  in  Telangana  and  Dholavira  :  a  Harappan  city  in Gujarat were inscribed on the World Heritage list in the year 2021. Further, India has already submitted  nomination  dossier  for  'Shantiniketan'  in  West  Bengal  for  the  year  2022  and 'Sacred Ensembles of the Hoysala' in Karnataka for the year 2023.

| Year    | footfall    |
|---------|-------------|
| 2017-18 | 5,17,92,441 |
| 2018-19 | 5,31,52,423 |
| 2019-20 | 4,83,66,190 |
| 2020-21 | 1,19,12,580 |
| 2021-22 | 2,63,65,564 |

In  addition  to  this  Ministry  of  Tourism  (MoT),  Government  of  India   promotes  India  as  a holistic  destination  in  the  tourism  generating  markets  to    promote  various  Indian  tourism products  and  tourism  destinations  including  monuments  of  the  country  to  increase  India's share of the global tourism market.

The above objectives are met through an integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions abroad. In order to boost visitor arrival, MoT has declared "Incredible India! Visit India Year 2023".

## ANNEXURE-I

## ANNEXURE REFERRED TO IN REPLY PART (c) OF THE LOK SABHA UNSTARRED QUESTION NO. 529 FOR 06.02.2023.

## DETAILS OF AMENITIES AND FACILITIES AVAILABLE AT CENTRALLY PROTECTED MONUMENTS.

|   Sl. No. | Type of Facility            |   Available at Monuments |
|-----------|-----------------------------|--------------------------|
|         1 | Approach Pathway            |                     2201 |
|         2 | Braille Signage             |                      101 |
|         3 | Culture Notice Boards       |                     1164 |
|         4 | Protection Notice Boards    |                     2826 |
|         5 | Divyang Toilet              |                      270 |
|         6 | Gents Toilet                |                      546 |
|         7 | Ladies Toilet               |                      514 |
|         8 | Benches                     |                      584 |
|         9 | Drinking Water              |                      642 |
|        10 | Parking                     |                      260 |
|        11 | WiFi Facility               |                       61 |
|        12 | Audio Guide/App Based Guide |                        9 |

*****