Lok Sabha Question No. 182 (UNSTARRED), answered on 2022-07-18
Subject: Promotion of Agri-Tourism
Ministry: TOURISM
Asked by: Rita Bahuguna Joshi, Sujay Radhakrishna Vikhepatil, Heena Vijaykumar Gavit, Shrikant Eknath Shinde

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO. †182

## ANSWERED ON 18.07.2022

## PROMOTION OF AGRI-TOURISM

†182. PROF. RITA BAHUGUNA JOSHI:

DR. SUJAY RADHAKRISHNA VIKHE PATIL:

DR. HEENA GAVIT:

DR. SHRIKANT EKNATH SHINDE:

Will the Minister of TOURISM be pleased to state:

- (a) the  details  of  the  steps  taken/being  taken  to  promote  agritourism;
- (b) the details of the plan or schemes that have been introduced for promotion of agri-tourism and to ensure that the agricultural  sector  does  not  suffer  due  to  the  push  for  agritourism;
- (c) the  plans  made  and  funds  allocated,  if  any,  for  promotion  of the industry; and
- (d) the number and list of States that can be attractive centres for agri-tourism particularly Maharashtra, Uttar Pradesh and Madhya Pradesh?

## ANSWER

(SHRI G. KISHAN REDDY)

THE MINISTER OF TOURISM

(a) to (d): Ministry of Tourism, promotes India in a holistic manner. As  part  of  its  on-going  activities,  it  releases  global  print, electronic  and  online  media  campaigns  in important  and  potential markets overseas, under the 'Incredible India' brand-line, to promote various tourism destinations and products of the country.

Rural Tourism encompassing agri-tourism has been identified as a Niche Tourism product for development.

Ministry of Tourism has instituted a National Tourism Award in the  category  of  'Best  Rural/Agri/Plantation  Tourism  projects'  to motivate  the  stakeholders  in  the  tourism  sector  for  implementing such projects.

Ministry  of  Tourism  has  formulated  a  National  Strategy  and Roadmap  for  Development  of  Rural  Tourism  in  India-  An  initiative towards  Atmanirbhar  Bharat.    The  strategy  document  focuses  on the following key pillars:

- i. Model policies and best practices for rural tourism
- ii. Digital technologies and platforms for rural tourism
- iii. Developing clusters for rural tourism
- iv. Marketing support for rural tourism
- v. Capacity building of stakeholders
- vi. Governance and institutional framework

Details of projects sanctioned for tourism infrastructure development under Rural Circuit theme of Swadesh Darshan scheme are at Annexure.

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ANNEXURE

STATEMENT IN REPLY OF PARTS (a) TO (d) OF LOK SABHA UNSTARRED QUESTION NO. †182 ANSWERED ON 18.07.2022 REGARDING PROMOTION OF AGRI-TOURISM

Details of project sanctioned under the Rural Circuit of Swadesh Darshan Scheme in the country

(Amount in Rupees in crore)

| S. No.   | Name of State   | Project Name                                          |   Amt. Sanctioned |   Amt. Released |
|----------|-----------------|-------------------------------------------------------|-------------------|-----------------|
| 1.       | Bihar           | Development of Bhitiharwa- Chandrahia- Turkaulia      |             44.65 |           35.72 |
| 2.       | Kerala          | Development of Malanad Malabar Cruise Tourism Project |             80.37 |           23.77 |
| Total    | Total           | Total                                                 |            125.02 |           59.49 |

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