Lok Sabha Question No. 2911 (UNSTARRED), answered on 2022-03-21
Subject: MoU with IRCTC
Ministry: TOURISM
Asked by: Gautam Gambhir

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO. 2911 ANSWERED ON 21.03.2022

## MOU WITH IRCTC

## 2911. SHRI GAUTAM GAMBHIR:

Will   the Minister of TOURISM be pleased to state:

- (a) the Key features of the Memorandum of Understanding (MoU) signed with IRCTC;
- (b) whether other such MOUs have been signed with entities to promote strategic and technical cooperation in the tourism sector; and
- (c)
- if so, the details thereof?

## ANSWER

MINISTER OF TOURISM                                           (SHRI G. KISHAN REDDY)

(a): The  Ministry of  Tourism,  Government  of  India  has  signed  two Memorandum  of Understanding (MoU) with Indian Railway Catering Tourism Corporation Ltd (IRCTC)  .

The Key features of the First MoU   signed by the Ministry of Tourism with Indian Railway Catering Tourism Corporation Ltd (IRCTC) on 13.09.2021 are as under:

- i. To develop synergy in the efforts to promote domestic tourism.
2. ii.
3. iii.
4. Development of new tourism products.
5. Jointly promoting in domestic & international markets.
- iv. To organise Educational Tours for  the  University,  Schools  and Collages with special focus to North Eastern Region and Jammu
7. & Kashmir.

Further, the Ministry of Tourism has signed second Memorandum of Understanding  (MoU)  with  IRCTC  on  10th  November  2021  with  the following objectives:-

- a. The primary objective of this MOU is to provide extensive visibility to accommodation units which have self-certified themselves on System for Assessment,  Awareness  &  Training  for Hospitality Industry (SAATHI) on IRCTC's platform.
- b. Those  who  are  on  IRCTC  platform  and  have  yet  not  registered  on National  Integrated  Database  of  Hospitality  Industry  (NlDHl)  and thereby  on  SAATHI  will  be  encouraged  to  do  so  in  a  time  bound manner.
- c. To gather more information on accommodation units in order to gain actionable  insights  &  designing  evidence  based  &  targeted  policy measures.
4. d.
5. To promote safe, honourable and sustainable tourism.
- e. To encourage local tourism Industry with appropriate safeguards for curbing  spread  of  COVID-I9,  Provide  marketing  support  to  connect, contact, encourage and register units to register on NIDHI and follow SAATHI.
7. (b) & (c): The details of other such Memorandum of Understanding (MoU) signed by the Ministry of Tourism for the promote strategic and technical cooperation in the tourism sector are as under:

Ministry of Tourism has signed Memorandum of Understanding (MoU) with  Alliance  Air  Aviation  Limited  on  17.02.2022  for  Cooperation  for promotion and Marketing of India Tourism. The details are as under:

## A. Role of Alliance Air Aviation Limited (AAAL)

- /Booking  Counters  at Airports  &  other  places  having  a  Window  Display  shall  display /distribute  promotional  material/collaterals  of  the  Ministry  of
- a. Alliance Air Aviation Limited offices Tourism (MoT).
- b. Alliance Air Aviation Limited (AAAL) may screen Incredible India promotional films on their flights. The flims will be provided by the Ministry of Tourism.
- c. Alliance  Air  Aviation  Limited  (AAAL)  shall  provide  50  economy class complimentary air tickets on domestic routes inclusive of taxes on yearly basis during the validity of the MoU. These air tickets  may  be  used  for  the  purpose  of  Media,  Bloggers,  Tour Operators/Travel Agents, Road shows, Events, Contest Winners etc.
- d. Alliance  Air  Aviation  Limited  (AAAL)  shall  promote  Incredible India and other branding provided by Ministry of Tourism (MoT) in its promotional content viz. Advertisements, Mailers, Billboards etc.
- e. Provide hyperlink of the official website of Ministry of Tourism on the website of the Alliance Air Aviation Limited (AAAL).

## B.  Role of Ministry of Tourism (MoT)

- a. Provide  complimentary  booth  space  to  Alliance  Air  Aviation Limited  (AAAL)  in  the  Events/Exhibitions/Road  Shows/Fair  & Festivals organised or sponsored by Ministry of Tourism within India.
- b. Provide  Alliance  Air  Aviation  Limited  (AAAL)  with  permission and space wherever required to participate in the stand alone Incredible  India  Road  Shows  being  organized  by  Ministry  of Tourism with in India, or in Road shows organized in collaboration with Trade Associations such as Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI) etc.
- c. Extend  non-financial  support  to  Alliance  Air  Aviation  Limited (AAAL) for promoting new routes of Alliance Air Aviation Limited (AAAL) in domestic and international market, wherever feasible.
- d. Include  Alliance  Air  Aviation  Limited  (AAAL)  logo  in  publicity material  printed  for  identified  promotional  events/road  shows organized/sponsored by Ministry of Tourism.
- e. India Tourism officers will display promotion material and other information pertaining to Alliance Air Aviation Limited (AAAL) in
6. their offices.
- f. Provide hyperlink of the Alliance Air Aviation Limited (AAAL) on the website of the Ministry.

Apart from above, the Ministry has  signed  a  Memorandum  of Understanding  (MoU)  with  the  United  Nations  Environment  Programme (UNEP) and Responsible Tourism Society of India (RTSOI) on 27th September 2021 on the occasion of World Tourism Day.  The purpose of the MoU is to undertake measures to actively promote and support 'sustainability initiatives' in the tourism sector of each other and work in a collaborative manner wherever possible.

*********