Lok Sabha Question No. 2413 (UNSTARRED), answered on 2022-08-01
Subject: India’s Share in World Tourism Market
Ministry: TOURISM
Asked by: Ashok Kumar Rawat

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO.†2413 ANSWERED ON 01.08.2022

## INDIA'S SHARE IN WORLD TOURISM MARKET

†2413. SHRI ASHOK KUMAR RAWAT:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government proposes to increase India's share in world tourism market during the next two years;
- (b)
- if so, the details thereof; and
- (c) the  increase  likely  to  be  registered  in  the  said  share  as  a result of this?

## ANSWER

THE MINISTER OF TOURISM                        (SHRI G. KISHAN REDDY)

(a) to (c): Ministry of Tourism promotes India in a holistic manner. As part of its on-going activities, it releases global print, electronic and  online  media  campaigns  in  important  and  potential  markets overseas, under the 'Incredible India' brand-line, to promote various tourism  destinations  and  products  of  the  country,  through  its Scheme of 'Domestic Promotion and Publicity including Hospitality' (DPPH)  and  'Overseas  Promotion  and  Publicity  including  Market Development  assistance'  (OPMD).  Promotions  are  also  regularly under taken through the website (www.incredibleindia.org) and the Social Media accounts of the Ministry.

Post Covid-19 pandemic, the Ministry has effectively used its social media  handles  to  raise  Social  Awareness  through  its  messages, sensitizing social distance, safe and responsible travel, use of mask while  travelling,  downloading  of  Arogya  Setu  App,  promoting  the initiatives undertaken for the industry etc. In order to promote India as a destination overseas, the Ministry adopts integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions and includes participation in international Fairs & Exhibitions, organizing Know India Seminars, Workshops, Road Shows and India Evenings,  Brochure  Support,  Joint  Advertising  with  Travel  Agents/ Tour Operators, organizing and supporting Indian Food and Cultural Festivals, publication of brochures and inviting the tour operators, media personalities, opinion makers etc. to visit the country under the Hospitality Programme of the Ministry.

The  details  of  International  Tourist  Arrivals  (ITAs)  in  India  during 2018-2021 is given below:

| Year                       |   2018 |   2019 |   2020 |   2021 |
|----------------------------|--------|--------|--------|--------|
| ITAs in India (in Million) |  17.42 |  17.91 |   6.33 |      7 |

Source: Bureau of Immigration

And corresponding share of India's ITAs in World's ITAs during the 2018-2021 is given below:

| Year                          | 2018   | 2019   | 2020   | 2021   |
|-------------------------------|--------|--------|--------|--------|
| India's share in World's ITAs | 1.23%  | 1.22%  | 1.56%* | 1.64%* |

Source:  Estimation based on UNWTO barometer for May 2022; (*): Provisional

Moreover, after having recognized the increased vaccination coverage across the globe and in consultation with the stakeholders, the Government of India decided to resume scheduled commercial  international  passenger  services  to/from  India  from 27.03.2022. If the current situation prevails, there will be increase in inflow of tourists in near future which will lead to an increase in India's  share  in  world  tourism  market  during  the  coming  years. However, no estimation has been made in this regard by Ministry of Tourism.

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