Lok Sabha Question No. 3514 (UNSTARRED), answered on 2022-08-08
Subject: Roadmap for Adventure Tourism
Ministry: TOURISM
Asked by: Bhartruhari Mahtab

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO.3514 ANSWERED ON 08.08.2022

## ROADMAP FOR ADVENTURE TOURISM

## 3514.SHRI BHARTRUHARI MAHTAB:

Will the Minister of TOURISM be pleased to state:

- (a) whether  as  per  a  recent  study  the  Indian  tourism  sector accounts for 31.8 million jobs, which is 7.3 per cent of the total employment  in  the  country  and  by  2029,  it  is  expected  to account for about 53 million jobs opportunities;
- (b) if so, the details thereof;
- (c) whether the Government proposes to develop a Roadmap for Adventure  Tourism  to  promote  a  structured  and  sustainable development;
- (d) if  so,  the  details  thereof  along  with  the  necessary  steps taken/proposed  to  be  taken  for  development  of  world-class adventure  activity  infrastructure  to  promote  tourism  in  the country;
- (e) whether the Government proposes to allocate more funds for developing  ''high-end''  tourism  to  bring  in  wealthier  visitors, besides  focusing  on  making  India  the  leading  country  for hosting business events to revive the tourism sector; and
- (f) if so, the details thereof along with the necessary steps taken by the Government in this regard?

## ANSWER

THE MINISTER OF TOURISM                        (SHRI G. KISHAN REDDY)

(a)&(b): Based on latest data available with Ministry of Tourism, tourism  sector  accounted  for  79.86  million  jobs  which  is  15.34 percent of the total employment in the country in 2019-20.

To position India as a preferred destination for adventure tourism  globally,  Ministry  of  Tourism  has  formulated  a  National Strategy  for  Adventure  Tourism.  Following  strategic  pillars  have development  of

(c)&(d): been  identified in the strategy document  for adventure tourism:

- (i)
- State assessment, ranking and strategy
- (ii)
- (iii)
- Skills, capacity building and certification
- Marketing and promotion
- (iv) Strengthening adventure  tourism  safety  management framework
- (v) National and State-level rescue and communication grid
- (vi)
- (vii)
- Destination and Product Development
- Governance and Institutional Framework

The  Ministry  of  Tourism  had  introduced  Tourism  Adventure Services providers' in the FY 2018-19. The programme is being conducted by IITTM through Indian Institute of Skiing & Mountaineering (IIS&M), Gulmarg.  Three  courses  i.e.  Parasailing,  Trekking  and  Hot  Air courses  under  the scheme  of  'Capacity Building for Ballooning are covered under this initiative.

This  Ministry  had  also  assigned  target  for  conducting  15-day duration  training  programme  for  Adventure  Travel  Escort  (ATE) through Indian Mountaineering Foundation (IMF) to promote regional based  specially  structured  adventure  skill  development  courses. The target  group  of  this  programme  would  be  minimum  10 th   class pass candidate who should be able to read, write and communicate well in English or Hindi.

(e)&(f): Ministry  of  Tourism  has  formulated  a  National  Strategy and  Roadmap  for  MICE  Industry.  To  promote  the  growth  of  MICE industry  in  the  country  and  India  as  a  MICE  destination,  the following strategic interventions have been identified in the strategy document:

- (i)
- (ii)
- (iii)
- Institutional support for MICE
- Developing Eco-system for MICE
- Enhance competitiveness of Indian MICE industry
- (iv) Enhance ease of doing business for MICE events
- (v)
- Marketing India as a MICE destination

## (vi) Skill development for MICE industry

The  Ministry  of  Tourism  has  also  developed  guidelines  for extending financial support under Market Development Assistance(MDA)  scheme  to  'Active  Members'  of  India  Convention Promotion Bureau (ICPB) towards bidding for International Conferences/Conventions,  thereby bringing  more  MICE  business  to the  country.  Under  the  scheme,  associations/societies  are  given financial support on winning the bid or obtaining second and third positions in the bidding process, subject to the terms and conditions.

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