Lok Sabha Question No. 14 (STARRED), answered on 2022-02-02
Subject: Promotion of Turmeric
Ministry: COMMERCE AND INDUSTRY
Asked by: Arvind Dharmapuri

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY (DEPARTMENT OF COMMERCE)

## LOK  SABHA STARRED QUESTION NO. 14 TO BE ANSWERED ON 02 nd  FEBRUARY, 2022

## PROMOTION OF TURMERIC

## *14.   SHRI ARVIND DHARMAPURI:

Will the Minister of COMMERCE & INDUSTRY ( वाणिज्य एवं उद्योग मं त्री ) be pleased to state:

- (a) the quantity and value of turmeric consumed in the country during each of the last 10 years and current year, State-wise;
- (b) whether the Government is taking measures to market or promote turmeric through digital media, nationally and internationally in addition to the traditional ways of marketing and if so, the details thereof;
- (c) the amount proposed to be provided/spent for promotion of turmeric to boost its domestic and international consumption;
- (d) the quantity and value of turmeric exported from the country during each of the last seven years and the current year, country-wise;
- (e) whether the State Governments have requested for additional incentives/support to facilitate the export of turmeric to offset the losses suffered due to unseasonal rains in some parts of the country, including in Telangana; and
- (f) if so, the details thereof?

## ANSWER

okf.kT; ,oa m|ksx ea=h ( Jh ih;w'k xks;y )

## THE MINISTER OF  COMMERCE AND INDUSTRY (SHRI PIYUSH GOYAL)

(a) to (f):  A Statement is laid on the Table of the House.

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## STATEMENT  REFERRED  TO  IN  REPLY  TO  PARTS  (a) to (f)  OF  LOK  SABHA STARRED  QUESTION  NO. 14   FOR   ANSWER  ON   02 nd  FEBRUARY,  2022 REGARDING   ' PROMOTION OF TURMERIC'.

- a) The mandate for production, research, development, domestic marketing of Spices including Turmeric is  vested  with  Union  Ministry  of Agriculture  &  Farmers  welfare.  However,  Spices Board  as  per  its  mandate  for  production  and  research  of  Cardamom  and  post-harvest management, quality control and export promotion of 52 Spices, has been undertaking activities for  post-harvest  improvement,  building  market  linkages,  export  promotion,  etc.  of  spices including turmeric, which has benefitted the stakeholders.

The data on the quantity and value of turmeric consumed domestically is not available with the Government.  However,  the  data  on  the  state-wise  production  of  Turmeric  is  available  and attached as Annexure-I.

- b) Government  through  Spices  Board  has  been  promoting  Indian  spices,  including  turmeric through various campaigns on its social media handles on Twitter, Meta (Facebook), YouTube, Instagram, Koo (Indian app), LinkedIn etc.  These campaigns cover the culinary, medicinal and industrial applications of Indian spices besides providing authentic and scientific information on production, post-harvest processing, value addition, etc.  The campaigns on spices are run on social media so as to transcend  borders and appeal to  spice enthusiasts all over the world. Social media posts are updated on a daily basis with interactive content.

In addition to  routine social media updates, the Board has been organising various focus events in  collaboration  with  various  influencers  and  media  houses  for  promoting  the  value  and worthiness  of  Indian  spices.  Also,  the  Government,  through  the  Spices  Board,  is  actively conducting Virtual Buyers Sellers Meeting(VBSM) in various countries and by making use of the  digital/  online  medium  for  promoting  spices  and  spice  products,  series  of  webinars, entrepreneurship development training programs, etc,  involving various stakeholders have been organized.

c) Spices Board's scheme  titled 'Integrated Scheme  for Export Promotion &  Quality Improvement in Spices and Research & Development of Cardamom', for implementation during the period from 2021-22 to 2025-26 has been approved. The Export Development & Promotion (EDP) component of the above said scheme aims at promotion of turmeric and other spices in the international market, supporting exporters for infrastructure development, value addition, trade promotion etc. Under the scheme, an annual outlay of Rs. 18.00 crores has been allotted to the EDP  component for the period from 2021-22 to 2025-26, which will be used for activities/programs in connection with the international promotion of turmeric and other spices.

In addition to the programs under the EDP component, various programs are implemented under scheme  components  such  as  Export  Oriented  Production  (EOP)  (support  for  post  harvest improvement,  processing  etc),  Quality  Improvement  (QI)  (quality  management  for  exports, analytical services for assessing the intrinsic parameters such as curcumin in turmeric etc to the growers and other stakeholders) etc, which contributes to export promotion of turmeric from India.

Besides,  Government  of  India,  through  the  Ministry  of  Agriculture  &  Farmers  Welfare implements several development programmes for horticulture crops, including turmeric, through State Departments under Mission for Integrated Development of Horticulture (MIDH) with an aim to improve production, productivity and quality of the produce and thus augmenting farmers' income. Major among them are the establishment of new gardens (area expansion), Integrated pest Management/Integrated Nematode Management, micro irrigation, organic farming, creation of  water  resources,  post-harvest  management,  development  of  market  yards,  human  resource development etc.

d) The Country-wise export quantity and value of Turmeric during 2014-15 till 2020-21 has been attached in Annexure-II.

e) No such proposals have been received by the Department of Commerce.

f) Not applicable

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## the quantity and value of turmeric consumed in the country during each of the last 10 years and current year, State-wise;

## State wise area and production of Turmeric (2011-12 to 2020-21*)

| Annexure I: State wise area and production of Turmeric   |
|----------------------------------------------------------|

Source :1) Spices - State Agri/Horti Departments/DASD

Kozhikkode

Figures from 2018-19 onwards are subject to

revision

(Est):  Estimate; (*) Provisional

## the quantity and value of turmeric exported from the country during each of the last seven years and the current year, country-wise;

## COUNTRY-WISE EXPORT OF TURMERIC FROM INDIA (2014-15 TO 2020-21*)

|                     | 2014-15   | 2014-15   | 2015-16   | 2015-16   | 2016-17    | 2016-17    | 2017-18    | 2017-18    | 2018-19    | 2018-19    | 2019-20    | 2019-20    | 2020-21(*)   | 2020-21(*)   |
|---------------------|-----------|-----------|-----------|-----------|------------|------------|------------|------------|------------|------------|------------|------------|--------------|--------------|
| MAJOR COUNTRY       | QTY       | VALUE     | QTY       | VALUE     | QTY        | VALUE      | QTY        | VALUE      | QTY        | VALUE      | QTY        | VALUE      | QTY          | VALUE        |
|                     | MT        | RS.LAK HS | MT        | RS.LAK HS | MT         | RS.LAK HS  | MT         | RS.LAK HS  | MT         | RS.LAK HS  | MT         | RS.LAK HS  | MT           | RS.LAK HS    |
| BANGLADESH          | 7283.0 6  | 5045.09   | 4802.8 0  | 2478.43   | 12772.5 1  | 10889.5 5  | 4276.80    | 3190.27    | 11602.1 1  | 12295.6 7  | 24126.4 9  | 16137.2 4  | 51308.2 2    | 32910.0 9    |
| U.S.A               | 4717.8 0  | 6064.87   | 5543.9 5  | 9388.53   | 6830.39    | 11410.3 9  | 6434.75    | 11158.8 3  | 7339.85    | 16682.9 0  | 7276.45    | 15784.1 1  | 10408.5 6    | 16431.1 8    |
| U.A.E               | 7264.2 9  | 5148.07   | 5905.6 5  | 5298.46   | 8195.76    | 7645.26    | 7952.30    | 6548.91    | 7461.38    | 6522.92    | 6736.27    | 7608.92    | 13795.5 0    | 9835.95      |
| IRAN                | 10319. 00 | 7280.96   | 13141. 09 | 11975.4 4 | 14862.4 0  | 13575.5 0  | 13431.4 0  | 10290.8 3  | 19061.5 8  | 19328.9 0  | 14358.0 0  | 11057.1 2  | 11229.4 5    | 7602.91      |
| MALAYSIA            | 5913.4 8  | 5222.30   | 6375.7 9  | 6593.10   | 6249.37    | 6408.74    | 6562.12    | 6104.92    | 6937.45    | 6467.32    | 6955.55    | 6119.41    | 7986.97      | 6656.32      |
| U.K                 | 3566.9 3  | 3358.02   | 3935.0 0  | 4410.65   | 3892.94    | 5473.00    | 4417.28    | 4878.40    | 4561.23    | 5633.30    | 4225.38    | 5017.49    | 5627.48      | 6005.11      |
| MOROCCO             | 3002.5 0  | 2087.50   | 2294.1 4  | 2027.27   | 5271.30    | 4655.87    | 6220.14    | 4911.81    | 8760.20    | 6767.64    | 8693.72    | 6074.84    | 8905.76      | 5970.00      |
| GERMANY             | 1993.4 0  | 2159.42   | 2450.9 0  | 3145.06   | 2838.15    | 4231.07    | 2872.23    | 3644.75    | 3635.64    | 5925.43    | 3628.30    | 4899.50    | 4260.10      | 5533.40      |
| JAPAN               | 3179.6 0  | 3402.26   | 2531.1 3  | 3428.39   | 2421.28    | 3734.44    | 2835.11    | 3392.81    | 2787.69    | 3866.40    | 3110.96    | 3823.60    | 3866.16      | 4621.86      |
| SRI LANKA           | 4838.3 8  | 3485.05   | 4634.0 9  | 4337.24   | 4758.18    | 4482.59    | 5252.54    | 4462.32    | 5303.03    | 4579.33    | 4579.50    | 3780.04    | 4905.47      | 4328.30      |
| NETHERLANDS         | 2003.8 6  | 1913.32   | 2605.6 1  | 3200.18   | 2337.78    | 3087.44    | 2897.17    | 3336.95    | 2777.89    | 3729.29    | 3348.64    | 4214.20    | 3222.58      | 3860.03      |
| SAUDI ARABIA        | 3413.0 9  | 2996.65   | 4105.2 8  | 4196.04   | 5257.16    | 5036.65    | 4006.50    | 3379.36    | 4499.11    | 3692.24    | 4729.36    | 4177.89    | 4756.80      | 3736.14      |
| SOUTH AFRICA        | 2514.9 3  | 2293.83   | 2514.9 3  | 2293.83   | 2228.69    | 2444.97    | 2617.43    | 3172.24    | 2735.78    | 2812.19    | 2874.48    | 2923.07    | 3649.76      | 3283.12      |
| TOTAL(INCL.OTH ERS) | 86000. 00 | 74435.0 0 | 88500. 00 | 92165.0 0 | 116500. 00 | 124190. 65 | 107300. 00 | 103567. 63 | 133600. 00 | 141616. 00 | 137650. 00 | 128690. 53 | 183868. 17   | 172264. 56   |

Source : DGCI&S, Kolkata/Exporters' Returns/DLE from Customs:  (*) : Estimate

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## Annexure-II