Lok Sabha Question No. 3935 (UNSTARRED), answered on 2023-03-24
Subject: Advertisements on Health Programmes
Ministry: HEALTH AND FAMILY WELFARE
Asked by: Naranbhai Bhikhabhai Kachhadiya

## GOVERNMENT OF INDIA MINISTRY OF HEALTH AND FAMILY WELFARE DEPARTMENT OF HEALTH AND FAMILY WELFARE

## LOK SABHA UNSTARRED QUESTION NO 3935 TO BE ANSWERED ON 24 th  MARCH 2023

## ADVERTISEMENT ON HEALTH PROGRAMMES

## 3935: SHRI NARANBHAI  KACHHADIYA:

Will the Minister of HEALTH & FAMILY WELFARE be pleased to state:

- a) whether it is a fact that the Government is planning to avoid or stop advertisement in print media for creating public awareness on health programmes;
- b) if so, the details thereof;
- c) the manner in which the Ministry is planning to reach out to that section of population which can only be reached out through print media; and
- d) the details of advertisements given to regional language print media and expenditure incurred on such advertisements on health programmes and schemes, during the last three years, State-wise, year-wise?

## THE MINISTER OF STATE IN THE MINISTRY OF HEALTH AND FAMILY

## ANSWER WELFARE (DR. BHARATI PRAVIN PAWAR)

- (a)  to  (c)      Ministry  of  Health  and  Family  Welfare  releases  advertisements  in  Print  media  for creating public awareness on health programmes/issues through Bureau of Outreach and Communication (BOC), Ministry of Information and Broadcasting.
- (d) The  details  of  committed  expenditure  on  advertisements  of  health  programmes  & schemes (Health and Family Welfare) to regional language newspapers during the last 3 years are given at Annexure- (I to III)

Annexure-I

| State-wise, Language-wise details of advertisement given to print media for M/o Health and Family Welfare during 2019-20   | State-wise, Language-wise details of advertisement given to print media for M/o Health and Family Welfare during 2019-20   | State-wise, Language-wise details of advertisement given to print media for M/o Health and Family Welfare during 2019-20   | State-wise, Language-wise details of advertisement given to print media for M/o Health and Family Welfare during 2019-20   |
|----------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------|
| Sl No.                                                                                                                     | State Name                                                                                                                 | Language                                                                                                                   | Amount (in Rs.)                                                                                                            |
| 1                                                                                                                          | ANDHRA PRADESH                                                                                                             | TELUGU                                                                                                                     | 962081                                                                                                                     |
| 2                                                                                                                          | ASSAM                                                                                                                      | ASSAMESE                                                                                                                   | 441487                                                                                                                     |
| 3                                                                                                                          | ASSAM                                                                                                                      | BENGALI                                                                                                                    | 180381                                                                                                                     |
| 4                                                                                                                          | ASSAM                                                                                                                      | NEPALI                                                                                                                     | 22070                                                                                                                      |
| 5                                                                                                                          | BIHAR                                                                                                                      | HINDI                                                                                                                      | 2291621                                                                                                                    |
| 6                                                                                                                          | BIHAR                                                                                                                      | URDU                                                                                                                       | 340782                                                                                                                     |
| 7                                                                                                                          | CHANDIGARH                                                                                                                 | HINDI                                                                                                                      | 102400                                                                                                                     |
| 8                                                                                                                          | CHANDIGARH                                                                                                                 | PUNJABI                                                                                                                    | 316776                                                                                                                     |
| 9                                                                                                                          | CHHATTISGARH                                                                                                               | HINDI                                                                                                                      | 2105723                                                                                                                    |
| 10                                                                                                                         | DADRA AND NAGAR HAVELI                                                                                                     | HINDI                                                                                                                      | 185657                                                                                                                     |
| 11                                                                                                                         | DAMANAND DIU                                                                                                               | GUJARATI                                                                                                                   | 200779                                                                                                                     |
| 12                                                                                                                         | DAMANAND DIU                                                                                                               | HINDI                                                                                                                      | 26647                                                                                                                      |
| 13                                                                                                                         | DELHI                                                                                                                      | HINDI                                                                                                                      | 6591862                                                                                                                    |
| 14                                                                                                                         | DELHI                                                                                                                      | URDU                                                                                                                       | 154300                                                                                                                     |
| 15                                                                                                                         | GOA                                                                                                                        | MARATHI                                                                                                                    | 124166                                                                                                                     |
| 16                                                                                                                         | GUJARAT                                                                                                                    | GUJARATI                                                                                                                   | 3085784                                                                                                                    |
| 17                                                                                                                         | GUJARAT                                                                                                                    | HINDI                                                                                                                      | 1261300                                                                                                                    |
| 18                                                                                                                         | GUJARAT                                                                                                                    | MARATHI                                                                                                                    | 19034                                                                                                                      |
| 19                                                                                                                         | HARYANA                                                                                                                    | HINDI                                                                                                                      | 1776608                                                                                                                    |
| 20                                                                                                                         | HIMACHAL PRADESH                                                                                                           | HINDI                                                                                                                      | 649778                                                                                                                     |
| 21                                                                                                                         | JAMMU AND KASHMIR                                                                                                          | HINDI                                                                                                                      | 78456                                                                                                                      |
| 22                                                                                                                         | JAMMU AND KASHMIR                                                                                                          | URDU                                                                                                                       | 517638                                                                                                                     |
| 23                                                                                                                         | JHARKHAND                                                                                                                  | BENGALI                                                                                                                    | 20162                                                                                                                      |
| 24                                                                                                                         | JHARKHAND                                                                                                                  | HINDI                                                                                                                      | 1303135                                                                                                                    |
| 25                                                                                                                         | JHARKHAND                                                                                                                  | SANTHALI                                                                                                                   | 17390                                                                                                                      |
| 26                                                                                                                         | JHARKHAND                                                                                                                  | URDU                                                                                                                       | 193893                                                                                                                     |
| 27                                                                                                                         | KARNATAKA                                                                                                                  | KANNADA                                                                                                                    | 1942568                                                                                                                    |
| 28                                                                                                                         | KARNATAKA                                                                                                                  | URDU                                                                                                                       | 26647                                                                                                                      |
| 29                                                                                                                         | KERALA                                                                                                                     | MALAYALAM                                                                                                                  | 2506640                                                                                                                    |
| 30                                                                                                                         | MADHYA PRADESH                                                                                                             | HINDI                                                                                                                      | 4566265                                                                                                                    |
| 31                                                                                                                         | MADHYA PRADESH                                                                                                             | URDU                                                                                                                       | 17390                                                                                                                      |
| 32                                                                                                                         | MAHARASHTRA                                                                                                                | GUJARATI                                                                                                                   | 133761                                                                                                                     |
| 33                                                                                                                         | MAHARASHTRA                                                                                                                | HINDI                                                                                                                      | 2935552                                                                                                                    |
| 34                                                                                                                         | MAHARASHTRA                                                                                                                | MARATHI                                                                                                                    | 3971522                                                                                                                    |
| 35                                                                                                                         | MAHARASHTRA                                                                                                                | URDU                                                                                                                       | 85089                                                                                                                      |
| 36                                                                                                                         | MANIPUR                                                                                                                    | MANIPURI                                                                                                                   | 311211                                                                                                                     |
| 37                                                                                                                         | MEGHALAYA                                                                                                                  | GARO                                                                                                                       | 12855                                                                                                                      |
| 38                                                                                                                         | MEGHALAYA                                                                                                                  | KHASI                                                                                                                      | 60382                                                                                                                      |
| 39                                                                                                                         | MIZORAM                                                                                                                    | MIZO                                                                                                                       | 213176                                                                                                                     |
| 40                                                                                                                         | ODISHA                                                                                                                     | HINDI                                                                                                                      | 9228                                                                                                                       |
| 41                                                                                                                         | ODISHA                                                                                                                     | ODIA                                                                                                                       | 2859834                                                                                                                    |

2

|   42 | PUDUCHERRY    | TAMIL   |   125992 |
|------|---------------|---------|----------|
|   43 | PUNJAB        | HINDI   |  1409150 |
|   44 | PUNJAB        | PUNJABI |   890072 |
|   45 | RAJASTHAN     | HINDI   |  6077473 |
|   46 | RAJASTHAN     | SINDHI  |    19034 |
|   47 | SIKKIM        | NEPALI  |   143041 |
|   48 | TAMIL NADU    | TAMIL   |  1555140 |
|   49 | TELANGANA     | HINDI   |     6864 |
|   50 | TELANGANA     | TELUGU  |  1118562 |
|   51 | TELANGANA     | URDU    |    43800 |
|   52 | TRIPURA       | BENGALI |   229100 |
|   53 | UTTAR PRADESH | HINDI   |  6073601 |
|   54 | UTTAR PRADESH | URDU    |   492638 |
|   55 | UTTARAKHAND   | HINDI   |   893966 |
|   56 | WEST BENGAL   | BENGALI |  1432212 |
|   57 | WEST BENGAL   | HINDI   |   267512 |
|   58 | WEST BENGAL   | NEPALI  |    70787 |
|   59 | WEST BENGAL   | URDU    |    79941 |

Annexure-II

|   Sl No. | State Name             | Language   |   Amount (in Rs.) |
|----------|------------------------|------------|-------------------|
|        1 | ANDHRA PRADESH         | TELUGU     |             43238 |
|        2 | ARUNACHAL PRADESH      | HINDI      |              2168 |
|        3 | ASSAM                  | ASSAMESE   |             41630 |
|        4 | BIHAR                  | HINDI      |            508450 |
|        5 | BIHAR                  | URDU       |             94625 |
|        6 | CHANDIGARH             | HINDI      |             18767 |
|        7 | CHANDIGARH             | PUNJABI    |            114856 |
|        8 | CHHATTISGARH           | HINDI      |            289782 |
|        9 | DADRA AND NAGAR HAVELI | GUJARATI   |              1846 |
|       10 | DADRA AND NAGAR HAVELI | HINDI      |             28493 |
|       11 | DAMANAND DIU           | GUJARATI   |              1846 |
|       12 | DAMANAND DIU           | HINDI      |              3692 |
|       13 | DELHI                  | HINDI      |            677415 |
|       14 | DELHI                  | URDU       |             45681 |
|       15 | GOA                    | MARATHI    |              1846 |
|       16 | GUJARAT                | GUJARATI   |            474266 |
|       17 | GUJARAT                | HINDI      |            374080 |
|       18 | HARYANA                | HINDI      |           1467096 |
|       19 | HIMACHAL PRADESH       | HINDI      |             72548 |
|       20 | JAMMU AND KASHMIR      | HINDI      |              2145 |
|       21 | JAMMU AND KASHMIR      | URDU       |            115673 |
|       22 | JHARKHAND              | BENGALI    |             18767 |
|       23 | JHARKHAND              | HINDI      |            360890 |
|       24 | JHARKHAND              | SANTHALI   |             10540 |
|       25 | JHARKHAND              | URDU       |             81155 |
|       26 | KARNATAKA              | KANNADA    |             97526 |
|       27 | KERALA                 | MALAYALAM  |            256372 |
|       28 | MADHYA PRADESH         | HINDI      |            337610 |
|       29 | MADHYA PRADESH         | URDU       |             17390 |
|       30 | MAHARASHTRA            | GUJARATI   |             31750 |
|       31 | MAHARASHTRA            | HINDI      |            541389 |
|       32 | MAHARASHTRA            | MARATHI    |            517449 |
|       33 | MAHARASHTRA            | URDU       |             32300 |
|       34 | MANIPUR                | MANIPURI   |             78126 |
|       35 | MANIPUR                | MEETEILON  |              1603 |
|       36 | MEGHALAYA              | GARO       |              1603 |
|       37 | MEGHALAYA              | KHASI      |              9185 |
|       38 | MIZORAM                | MIZO       |             26942 |
|       39 | NAGALAND               | NAGA       |              4578 |
|       40 | ODISHA                 | ODIA       |            294258 |
|       41 | PUDUCHERRY             | TAMIL      |             34808 |
|       42 | PUNJAB                 | HINDI      |            335734 |

4

|   43 | PUNJAB        | PUNJABI   |   216714 |
|------|---------------|-----------|----------|
|   44 | RAJASTHAN     | HINDI     |  1150773 |
|   45 | SIKKIM        | NEPALI    |    33344 |
|   46 | TAMIL NADU    | HINDI     |    22070 |
|   47 | TAMIL NADU    | TAMIL     |   254010 |
|   48 | TELANGANA     | TELUGU    |   163344 |
|   49 | TRIPURA       | BENGALI   |    33418 |
|   50 | UTTAR PRADESH | HINDI     |   649734 |
|   51 | UTTAR PRADESH | URDU      |   156564 |
|   52 | UTTARAKHAND   | HINDI     |   368114 |
|   53 | WEST BENGAL   | BENGALI   |   333646 |
|   54 | WEST BENGAL   | HINDI     |    34583 |
|   55 | WEST BENGAL   | URDU      |    32107 |

Annexure-III

|   Sl No. | State Name             | Language   |   Amount (in Rs.) |
|----------|------------------------|------------|-------------------|
|        1 | ANDHRA PRADESH         | TELUGU     |            640708 |
|        2 | ARUNACHAL PRADESH      | HINDI      |             39271 |
|        3 | ASSAM                  | ASSAMESE   |            347649 |
|        4 | ASSAM                  | BENGALI    |            142775 |
|        5 | ASSAM                  | BODO       |             24572 |
|        6 | ASSAM                  | HINDI      |             26633 |
|        7 | ASSAM                  | NEPALI     |             17201 |
|        8 | ASSAM                  | URDU       |              8911 |
|        9 | BIHAR                  | HINDI      |           2430006 |
|       10 | BIHAR                  | URDU       |            659843 |
|       11 | CHANDIGARH             | HINDI      |            364887 |
|       12 | CHANDIGARH             | PUNJABI    |            362586 |
|       13 | CHHATTISGARH           | HINDI      |           1436628 |
|       14 | DADRA AND NAGAR HAVELI | HINDI      |             28041 |
|       15 | DAMANAND DIU           | GUJARATI   |             17390 |
|       16 | DAMANAND DIU           | HINDI      |             10651 |
|       17 | DELHI                  | HINDI      |           3001042 |
|       18 | DELHI                  | PUNJABI    |             36172 |
|       19 | DELHI                  | URDU       |            285581 |
|       20 | GOA                    | MARATHI    |             59447 |
|       21 | GUJARAT                | GUJARATI   |           2767642 |
|       22 | GUJARAT                | HINDI      |           1517734 |
|       23 | GUJARAT                | MARATHI    |              9182 |
|       24 | HARYANA                | HINDI      |           1452961 |
|       25 | HIMACHAL PRADESH       | HINDI      |            294301 |
|       26 | JAMMU AND KASHMIR      | HINDI      |            183922 |
|       27 | JAMMU AND KASHMIR      | URDU       |            485183 |
|       28 | JHARKHAND              | BENGALI    |             60295 |
|       29 | JHARKHAND              | HINDI      |           1489006 |
|       30 | JHARKHAND              | URDU       |            813560 |
|       31 | KARNATAKA              | KANNADA    |           1148697 |
|       32 | KARNATAKA              | MARATHI    |             36172 |
|       33 | KARNATAKA              | URDU       |             43227 |
|       34 | KERALA                 | MALAYALAM  |           1888053 |
|       35 | MADHYA PRADESH         | HINDI      |           4970768 |
|       36 | MAHARASHTRA            | GUJARATI   |             97790 |
|       37 | MAHARASHTRA            | HINDI      |           2128681 |
|       38 | MAHARASHTRA            | MARATHI    |           4032076 |
|       39 | MAHARASHTRA            | TAMIL      |             26737 |
|       40 | MAHARASHTRA            | URDU       |            193627 |
|       41 | MANIPUR                | MANIPURI   |            105500 |
|       42 | MANIPUR                | MEETEILON  |             12714 |

6

|   43 | MEGHALAYA     | GARO    |    8911 |
|------|---------------|---------|---------|
|   44 | MEGHALAYA     | HINDI   |   12714 |
|   45 | MEGHALAYA     | KHASI   |   89524 |
|   46 | MIZORAM       | MIZO    |  114930 |
|   47 | NAGALAND      | NAGA    |   11653 |
|   48 | ODISHA        | HINDI   |   41041 |
|   49 | ODISHA        | ODIA    | 3859183 |
|   50 | PUDUCHERRY    | TAMIL   |   45906 |
|   51 | PUNJAB        | HINDI   | 1564796 |
|   52 | PUNJAB        | PUNJABI | 1391217 |
|   53 | RAJASTHAN     | HINDI   | 5356344 |
|   54 | SIKKIM        | NEPALI  |   74240 |
|   55 | TAMIL NADU    | HINDI   |   34401 |
|   56 | TAMIL NADU    | TAMIL   | 1647726 |
|   57 | TAMIL NADU    | TELUGU  |   13386 |
|   58 | TELANGANA     | TELUGU  |  709551 |
|   59 | TELANGANA     | URDU    |    9738 |
|   60 | TRIPURA       | BENGALI |  305481 |
|   61 | UTTAR PRADESH | HINDI   | 7703468 |
|   62 | UTTAR PRADESH | URDU    | 1109965 |
|   63 | UTTARAKHAND   | HINDI   | 1216918 |
|   64 | UTTARAKHAND   | URDU    |   25837 |
|   65 | WEST BENGAL   | BENGALI | 1082614 |
|   66 | WEST BENGAL   | HINDI   |  373768 |
|   67 | WEST BENGAL   | NEPALI  |   17201 |
|   68 | WEST BENGAL   | URDU    |  191358 |