Lok Sabha Question No. 2096 (UNSTARRED), answered on 2021-03-08
Subject: Promotion of India as a Tourist Destination
Ministry: TOURISM
Asked by: Gajanan Chandrakant Kirtikar, C.N. Annadurai, Dhanush M Kumar, Gautham Sigamani Pon

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA

## UNSTARRED QUESTION NO.2096

## ANSWERED ON 08.03.2021

## PROMOTION OF INDIA AS A TOURIST DESTINATION

## 2096. SHRI GAJANAN KIRTIKAR:

SHRI C.N. ANNADURAI:

SHRI DHANUSH M. KUMAR:

SHRI GAUTHAM SIGAMANI PON:

Will the Minister of TOURISM be pleased to state:

- (a) the  names  of  States  which  attracted  the  maximum  number  of foreign tourists during the last three years & the current year;
- (b) whether the Department of Tourism, Government of India carries out  tourism  promotion  activities  overseas  through  its  foreign offices  and  if  so,  the  details  thereof  and  the  progress  achieved during each of the last three years;
- (c) whether  the  Government  has  promoted  the  country  as  a  tourist destination at world level through their centres and offices in the foreign countries and if so, the details of the foreign offices/centres and  the  amount  spent  on  each  such  office  during  the  last  three years, year-wise and office-wise; and
- (d) whether the schemes implemented by the Union Government has been able to attract foreign tourist and if so, the benefits derived from the said schemes to the tourism sector?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a): On the basis of information received from State Governments/ UTs, Ministry of Tourism compiles yearly data on domestic and foreign tourist visits to   States/ UTs with time a time lag of one year, hence, data for year 2020 is not yet complied. However, the names of States/UTs with the  highest  number  of  foreign  tourists  visits  during  2017  to  2019  are given below:

|   Year | Name of State/UT   |
|--------|--------------------|
|   2017 | Tamil Nadu         |
|   2018 | Tamil Nadu         |
|   2019 | Maharashtra        |

(b) & (c): The  Ministry  of  Tourism,  Government  of  India  through  its existing eight  India Tourism Offices located in Beijing, Dubai, Frankfurt, London,  New  York,  Singapore,  Tokyo  and  Paris  (to  be  shifted  to Moscow)   carries  out  tourism  promotional  activities  that  includes, advertising in Print, Electronic, Online and Outdoor Media, participation in  international  Fairs  &  Exhibitions,  organising  Know  India  Seminars, Workshops,  Road  Shows  and  India  Evenings,  Brochure  Support,  Joint Advertising with Travel Agents / Tour Operators, organising and supporting  Indian  Food  and  cultural  festivals,  publication  of  brochures and inviting tour operators, media personalities, opinion makers etc. to visit India under the Hospitality Programme of the Ministry for promotion of tourism to the country.

The details of the foreign offices/centres and the amount spent on each such office during the last three years, year-wise and office-wise are at Annexure.

(d): The  Ministry of Tourism  under the  Overseas Promotion and Publicity (OPP) Scheme promotes India with the objective of increasing the visibility of India's tourism products and destinations in the overseas markets and to promote India as a preferred tourist destination vis-à-vis other competing destinations.

Due to sustained promotion of tourism to India from the overseas markets the Foreign Tourist Arrivals (FTAs) and the Foreign Exchange Earning (FEE) are growing steadily. Details of Foreign Tourists Arrivals (FTAs)  to  India  and  Foreign  Exchange  Earning  (FEE)  through  tourism during 2017, 2018 and 2019 are as under:

|   Year | FTA (In Million)   | FEE (In INR Cr.)   |
|--------|--------------------|--------------------|
|   2017 | 10.04 (14.0%)      | 177874 (15.4%)     |
|   2018 | 10.56 (5.2%)       | 194881 (9.6%)      |
|   2019 | 10.93 (3.5%)       | 211661 (8.6%)      |

Figures in bracket shows Annual growth over previous year

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ANNEXURE

STATEMENT  IN  REPLY  TO  PARTS  (b)  &  (c)  OF  LOK  SABHA UNSTARRED QUESTION NO.2096 ANSWERED ON 08.03.2021 REGARDING PROMOTION OF INDIA AS A TOURIST DESTINATION

Name  of existing  foreign  offices  and office  wise  amount spent  for promotional  activities  during  the  last  three  years  are  tabulated below:

| Name of the India Tourism Office   | Year    | Amount           |
|------------------------------------|---------|------------------|
| Beijing                            | 2017-18 | Rs. 210.84 Lakh  |
|                                    | 2018-19 | Rs. 240.76 Lakh  |
|                                    | 2019-20 | Rs. 345.92 Lakh  |
| Dubai                              | 2017-18 | Rs. 597.59 Lakh  |
|                                    | 2018-19 | Rs. 747.68 Lakh  |
|                                    | 2019-20 | Rs. 522.68 Lakh  |
| Frankfurt                          | 2017-18 | Rs. 1597.68 Lakh |
|                                    | 2018-19 | Rs. 2899.17 Lakh |
|                                    | 2019-20 | Rs. 2210.00 Lakh |
| London                             | 2017-18 | Rs. 1178.30 Lakh |
|                                    | 2018-19 | Rs. 1436.34 Lakh |
|                                    | 2019-20 | Rs. 1128.50 Lakh |
| New York                           | 2017-18 | Rs. 467.29 Lakh  |
|                                    | 2018-19 | Rs. 2137.35 Lakh |
|                                    | 2019-20 | Rs. 1339.09 Lakh |
| Paris                              | 2017-18 | Rs.949.43 Lakh   |
|                                    | 2018-19 | Rs. 351.92 Lakh  |
| (to be shifted to Moscow)          | 2019-20 | Rs. 676.72 Lakh  |
| Singapore                          | 2017-18 | Rs. 622.75 Lakh  |
|                                    | 2018-19 | Rs. 1009.81 Lakh |
|                                    | 2019-20 | Rs. 1155.98 Lakh |
| Tokyo                              | 2017-18 | Rs. 472.72 Lakh  |
|                                    | 2018-19 | Rs. 524.54 Lakh  |
|                                    | 2019-20 | Rs. 623.16 Lakh  |

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