Lok Sabha Question No. 2362 (UNSTARRED), answered on 2021-12-13
Subject: Details of States Earned Maximum Revenue From Tourism
Ministry: TOURISM
Asked by: Narendra Kumar

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## UNSTARRED QUESTION NO. +2362

## LOK SABHA ANSWERED ON 13.12.2021

## DETAILS OF STATES EARNED MAXIMUM REVENUE FROM TOURISM

## +2362.SHRI NARENDRA KUMAR:

Will the Minister of TOURISM be pleased to state:

- (a) the measures taken by the Government to improve tourism in North  India  and  the  revenue  generated  from  international tourism;
- (b) the  details  of  the  States  which  have  earned  the  maximum revenue  from  tourism  during  the  last  three  years  and  the details of those States which has got huge tourism potential but are unable to tap it; and
- (c) if so, the details thereof?

## ANSWER

## MINISTER OF TOURISM

(SHRI G. KISHAN REDDY)

(a): The Ministry of Tourism   is undertaking a series of   activities for  encouraging  citizens  to     travel  within  the  country  including Northern India. The Ministry is regularly organising Tourism Promotional Events, Road Shows, Fam Trips, Students Study Tours, Workshops, Quiz Programmes, Social Media Promotions etc. under the banner of Dekho Apna Desh, Ek Bharat Shrestha   Bharat (EBSB) and Azadi Ka  Amrit Mahotsav. The  measures  taken  by  the government in last one year to improve tourism in North India are at Annexure.

Further,  Ministry  of  Tourism,  Government  of  India  does  not maintain data on region-wise  revenue generated from tourism.

- (b)  &  (c):  Ministry  of  Tourism,  Government  of  India  does  not maintain State-wise data on  revenue generated from tourism.

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## ANNEXURE

STATEMENT IN  REPLY  TO  PART  (a)  OF  LOK  SABHA  UNSTARRED QUESTION  NO.  +2362  ANSWERED  ON  13.12.2021  REGARDING DETAILS OF STATES EARNED MAXIMUM REVENUE FROM TOURISM

The     Ministry  of  Tourism  (MoT)  has  carried  out  following  major activities to improve tourism in North India in last one year:

- (i) Organised the event 'Tapping the Tourism Potential of Kashmir: another  day  in paradise' from 11-13 April, 2021 in Srinagar.
- (ii) Organised  the  event  Ladakh:  Adventure  and  So  Much  More from 25 -28 August, 2021 in Leh.
- (iii) The MoT in collaboration with IRCTC organised a Fam trip of Tour  Operators  and  Media  showcasing  Buddhist  Heritage  of Varanasi on 7 & 8   October 2021.
- (iv) MoT has also organised sensitisation programmes for stakeholders  (Homestay  and  Bed  and  Breakfast  Owners  and Travel Trade) at Leh, Jammu, Srinagar, Dehradun, Chandigarh, Shimla, Dharamshala, Jaipur, Jodhpur and Varanasi.
- (v) Special programmes such as Quiz, debate, speech study tours etc.  have been organised for students of travel and hospitality Institutes in the Northern Region.
- (vi) Webinars  are  being  organised under  the  overall  Dekho  Apna Desh theme showcasing the diverse culture, heritage, destinations  and  tourism  products  of the  country,  including North India.
- (vii) Articles are being published in popular dailies on various tourist attractions in the country.  Interviews/ talks are being organised  on  Radio  Stations /Television  channels  on popular and  lesser  known tourism destinations and  products  in  the country.

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