Lok Sabha Question No. 1187 (UNSTARRED), answered on 2022-07-25
Subject: Communication Mechanism
Ministry: SKILL DEVELOPMENT AND ENTREPRENEURSHIP
Asked by: Gowdar Mallikarjunappa Siddeshwara, Ramesh Chandra Majhi, Poonam (Mahajan) Vajendla Rao

## GOVERNMENT OF INDIA MINISTRY OF SKILL DEVELOPMENT AND ENTREPRENEURSHIP

## LOK SABHA

## UNSTARRED QUESTION NO. 1187 TO BE ANSWERED ON 25.07.2022

## COMMUNICATION MECHANISM

## 1187.  SHRI G.M. SIDDESHWAR: SHRI RAMESH CHANDRA MAJHI: SHRIMATI POONAM MAHAJAN:

## Will  the  Minister  of  SKILL  DEVELOPMENT  AND  ENTREPRENEURSHIP be pleased to state:

- (a) whether the Government proposes to introduce any communication mechanism to  be  adopted  at  various  levels  to  create  awareness  regarding  the  need  for  skill development at local, state, district and village level;
- (b) whether  Government  is  mulling  over  adopting  SSDM  (State  Skill  Development Mission) for conducting advertisement campaigns in vernaculars via electronic and print medium;
- (c) whether  any  steps  are  being  taken  at  the  school  level  for  the  creation  of awareness  regarding  vocational  education  apprenticeship,  etc.  and  if  so,  the  details thereof: and
- (d) whether the Government entered into any partnership with international agencies for vocational training opportunities and if so, the details thereof?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF SKILL DEVELOPMENT AND ENTREPRENEURSHIP (SHRI RAJEEV CHANDRASEKHAR)

- (a) The Ministry of Skill Development and Entrepreneurship (MSDE) has undertaken various  awareness  campaigns,  workshops,  and  digital  seminars  from  time  to  time  at national, regional, state, district, and block levels with the support of more than 25,000 skill  centers  and  institutes  for  promotion  of  various  skill  development  initiatives  of  the Government.  Besides,  National  Skill  Development  Corporation  (NSDC),  Sector  Skill Councils (SSCs), State Governments, State Skill Development Missions (SSDMs) and District Skill Committees also undertake awareness campaigns through Press Information Bureau (PIB), and Print and Electronic media including social media under the aegis of Skill India Mission. All these initiatives aim to make skills aspirational for the youth. These activities are to ensure skilling aspirational and continuous.

(b) State Governments, through their SSDMs, are responsible for the promotion of all skill-related programmes in their respective states with the options available to them. In this regard, the Government is not mulling over adopting SSDMs. All implementation agencies  are  empowered  to  leverage  a  wide  network  of  media  including  the  Press Information Bureau (PIB), All India Radio (AIR), Doordarshan (DD), and other print and electronic  mediums  that  are  permissible  within  their  budgets.  For  the  print  medium, advertisements in local newspapers; for outdoor advertising, wall paintings, installation of  outdoor hoardings and posters in populated areas; and for electronic media, SMS, WhatsApp, pictures and videos on Facebook, YouTube, Twitter, and NSDC/PMKVY/SSC/trade associations websites, advertisements in local and community radio stations, etc., can be tapped to promote various areas of skilling.

- (c) The National Education  Policy  (NEP)  2020  envisages  curriculum  integration  of essential subjects and skills in all schools and higher education institutions in a phased manner to provide necessary  vocational skills  for  a  variety  of  occupations  along  with awareness about the benefits of vocational education.

The Department of School Education and Literacy (Ministry of Education) is implementing the scheme of vocationalization of school education under the umbrella of 'Samagra Shiksha' - an integrated scheme for school education, a Centrally Sponsored Scheme. The scheme aims at integrating vocational education with general academic education  in  all  Secondary/Senior  Secondary  schools,  enhancing  Employability  and Entrepreneurial abilities of the students, providing exposure to work environment; and generating awareness amongst students about various career options so as to enable them to  make  choice  in  accordance  with  their  aptitude,  competence  and  aspirations. The scheme covers Government and Government aided schools. Under the scheme, 14,435 schools have been approved till AY 2021-22 across the country for integrating vocational education with general education from Class 9 th to 12 th .

MSDE  in  co-ordination  with  the  Ministry  of  Education  has  launched  the  Skill  Hubs Initiative (SHI) as a pilot project on 01.01.2022 under central component of PMKVY 3.0 which  focuses  on  introduction  of  skill  training  programme  in  education  ecosystem  as envisioned in National Education Policy (NEP), 2020. Skill Hubs are nodal skill centres identified  to  provide  skill  development  and  vocational  training  opportunities  to  target population segments of school dropouts and out-of-education candidates aged between 15 to 45 years age. As on 30 th June 2022, a total of 2,28,302 candidates have been enrolled so far.

(d) The  National  Skill  Development  Corporation  under  the  Ministry  has  signed Memorandum  of  Understanding  (MOUs)  with  8  countries  viz;  Japan,  UAE,  Sweden, Saudi  Arabia,  Australia,  Russia,  Finland  and  Morocco  for  cooperation  in  the  field  of vocational  education  and  training.  NSDC  has  partnered  with  the  Finnish  National Agency  for  Education  (EDUFI),  Finland  to  promote  and  facilitate  the  exchange  of knowledge  of  new  innovations  and  connect  the  providers within the vocational education and training sector between the two countries.

The Government of India and the Government of Japan have signed a Memorandum of Cooperation (MoC) in January, 2021 on a basic framework for partnership for proper operation of the system pertaining to 'Specified Skilled Worker'. Under this MoC, skilled Indian  workers  from  fourteen  sectors  viz;  (1)  Nursing  care  (Caregiving),  (2)  Building cleaning management, (3) Machine parts & tooling industries, (4) Industrial machinery industry,  (5)  Electric,  electronics  and  information  industries,  (6)  Construction  industry, (7) Shipbuilding and ship machinery industry, (8) Automobile repair and maintenance, (9)  Aviation  industry,  (10)  Accommodation  industry,  (11)  Agriculture,  (12)  Fishery  & aquaculture,  (13)  Manufacture  of  food  and  beverages,  and  (14)  Foodservice  industry have been identified for enhanced job opportunities for skilled Indian workers in Japan.

Further,  MSDE  and  the  Ministry  of  Justice,  the  Ministry  of  Foreign  Affairs,  and  the Ministry  of  Health,  Labour  and  Welfare  of  Japan  (Government  of  Japan)  have  also signed  an  MoC  inviting  candidates  from  India  to  Japan  under  the  Technical  Intern Training  Program  (TITP).  It  aims  to  transform  India's  skill  ecosystem  by  sending  and accepting  technical  interns  from  India  to  Japan,  thereby  enabling  Indian  industries  to imbibe the best practices of Japanese industries.

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