Lok Sabha Question No. 2013 (UNSTARRED), answered on 2021-02-12
Subject: e-marketing platform for Handloom
Ministry: TEXTILES
Asked by: Pradyut Bordoloi

## LOK SABHA UNSTARRED QUESTION NO. 2013

## TO BE ANSWERED ON 12.02.2021

## E-MARKETING PLATFORM FOR HANDLOOM

## 2013.  SHRI PRADYUT BORDOLOI:

Will the Minister of TEXTILES वस्त्र मंत्री be pleased to state :

- (a)  the  details  of  e-commerce  platforms  that  have  participated  in  online  marketing  of  handlooms products as on date;
- (b)  whether  online  marketing  platform  had  provided  adequate  opportunities  to  several  handloom weavers and artisans during lockdown to monetize their products, if so, the details thereof; and
- (c)  the  number and details of such artisans and weavers who utilised e-marketing platforms in North Eastern region, state-wise?

## उत्तर

ANSWER

## वस्त्र मंत्री ( श्रीमती स्मृतत ज़ूबिन इरानी )

MINISTER OF TEXTILES (SMT. SMRITI ZUBIN IRANI)

- (a) & (b): The  details  of  e-commerce  platforms  that  have  participated  in  online  marketing  of handlooms products are as below:

|   1. | M/s. Amazon Seller Services Pvt. Ltd.     | 2.   | M/s. 'Weavesmart' Online Services       |
|------|-------------------------------------------|------|-----------------------------------------|
|    3 | M/s. Flipkart Internet Pvt. Ltd.          | 4.   | M/s. Crafts Villa Handicrafts Pvt. Ltd. |
|    5 | M/s. GoCoop Solutions & Ser. Pvt. Ltd.    | 6.   | M/s. Myntra Designs Pvt. Ltd.           |
|    7 | M/s. ebay India Pvt. Ltd.                 | 8.   | M/s. Big Foot Retail Solutions          |
|    9 | M/s Shoppingkart 24 Online Ser. Pvt. Ltd. | 10.  | M/s. Modee Software R&D Pvt. Ltd.       |
|   11 | M/s. EramInfotech Private Ltd.            | 12.  | M/s. Dee's Alley                        |
|   13 | M/s. AARMART E-Commerce LLP               | 14.  | M/s. Techwider Network India Pvt. Ltd.  |
|   15 | M/s. Clues Network Pvt. Ltd.              | 16.  | M/s. OrpaxQualtra                       |
|   17 | M/s. Surekha Arts                         | 18.  | M/s. Bind Bind Ecommerce Pvt. Ltd       |
|   19 | M/s. Pegarse Technologies Pvt. Ltd.       | 20.  | M/s. Denim Club India                   |
|   21 | M/s. Senorita Creations (P) Ltd.          | 22.  | M/s. Venus Shoppee                      |
|   23 | M/s Charu Creation Pvt. Ltd.              |      |                                         |

(ii) Steps  have  been  taken  to  on-board  weavers/artisans  on  Government  e-Market  place (GeM) to enable them to sell their products directly to various Government Departments and organizations. So far about 1.50 Lakh handloom weavers and 30,000 handicrafts artisans have been on-boarded on the GeM portal.

(iii)   During 2020-21, Handloom Export Promotion Council (HEPC) has organized participation  in  07  International  Fairs  in  virtual  mode,  facilitating  marketing  and  sales  of Handloom Products in the domestic as well as international markets. In addition, HEPC also participated in the Bharat Parv Festival organized in virtual mode by Ministry of Tourism.

(iv) During  2020-21,  Ministry  of  Textiles,  Office  of  the  Development  Commissioner (Handicrafts) has provided opportunities to handicrafts artisans to showcase their products to the visitors on Business to Business (B2B) Virtual Trade Fair platform through IHGF Delhi Fair, Virtual Buyer Seller Meet and IHGF Delhi Fair organized by Export Promotion Council of  Handicrafts  (EPCH).  In  addition,  participation  in  Bharat  Parv  Festival  organized  through virtual mode by Ministry of Tourism has also been facilitated to handicrafts artisans.

(c): The  details  of  weavers  and  artisans  of  North  Eastern  Region  utilizing  various  mode  of e-marketing platform are as below:

| Sl. No.   | State             | No. of weavers & artisans on Government e-Market place (GeM)   | No. of weavers & artisans on Government e-Market place (GeM)   | No. of weavers &artisans on e-commerce platforms   | No. of weavers &artisans on e-commerce platforms   |
|-----------|-------------------|----------------------------------------------------------------|----------------------------------------------------------------|----------------------------------------------------|----------------------------------------------------|
|           |                   | Weavers                                                        | Artisans                                                       | Weavers                                            | Artisans                                           |
| 1.        | Manipur           | 3545                                                           | 28                                                             | 04                                                 | -                                                  |
| 2.        | Mizoram           | 524                                                            | 27                                                             | 00                                                 | -                                                  |
| 3.        | Tripura           | 4130                                                           | 06                                                             | 00                                                 | -                                                  |
| 4.        | Nagaland          | 1252                                                           | 102                                                            | 02                                                 | -                                                  |
| 5.        | Assam             | 5409                                                           | 304                                                            | 49                                                 | -                                                  |
| 6.        | Meghalaya         | 831                                                            | 119                                                            | -                                                  | -                                                  |
| 7.        | Arunachal Pradesh | 806                                                            | 108                                                            | -                                                  | -                                                  |
| 8.        | Sikkim            | -                                                              | 30                                                             | 00                                                 | -                                                  |
| Total     | Total             | 16497                                                          | 724                                                            | 55                                                 | -                                                  |