Lok Sabha Question No. 70 (UNSTARRED), answered on 2021-07-19
Subject: Short Films by IEPFA
Ministry: CORPORATE AFFAIRS
Asked by: Pocha Brahmananda Reddy

## GOVERNMENT OF INDIA

## MINISTRY OF CORPORATE AFFAIRS

## LOK SABHA

UNSTARRED QUESTION NO. 70

ANSWERED ON MONDAY THE 19 TH  JULY, 2021/

ASHADA 28, 1943 (SAKA)

## SHORT FILMS BY IEPFA QUESTION

## 70. SHRI POCHA BRAHMANANDA REDDY:

Will the Minister of CORPORATE AFFAIRS be pleased to state:

- (a) whether  the  Investor  Education  and  Protection  Fund  Authority  (IEPFA)  has launched modules of short films titled 'Hisaab Ki Kitaab' to highlight the importance of  budget,  saving,  insurance  schemes,  various  social  security  schemes  of  the Government etc.;
- (b)
- if so, the details thereof; and
- (c) the details of the measures taken by the Government to address the rural urban digital  divide  while  propagating  such  awareness  programmes  and  the  initiatives taken to ensure that the poor people especially in urban as well as rural areas do not fall prey to ponzi schemes?

## ANSWER

THE MINISTER OF  STATE  (INDEPENDENT  CHARGE)  OF  THE  MINISTRY  OF STATISTICS AND PROGRAMME IMPLEMENTATION; MINISTER OF STATE (INDEPENDENT CHARGE) OF THE MINISTRY OF PLANNING AND MINISTER OF STATE IN THE MINISTRY OF CORPORATE AFFAIRS.                            (RAO INDERJIT SINGH)

- (a): Yes Sir, Investor Education and Protection Fund Authority (IEPFA) has launched 'Hisaab ki kitab' a series of 6 short films on 03.06.2021.
- (b):  In  'Hisaab  ki  Kitaab'  series,  there  are  6  short  films/segments.  The  segments cover, (i) Budget and saving through budget; (ii) Importance of Bank accounts; (iii) Government  Schemes  and  Social  Security  Services;  (iv)  Insurance  and  Pension Products; (v) Using savings for investments and Points to be noted while investing; (vi) Ponzi Schemes and Capital Market. These short films are being used by IEPFA and its partnering organization viz., CSC e-Governance Services India Limited, India Post  Payments  Bank  and  Nehru  Yuva  Kendra  Sangathan  for  investor  awareness programmes.

(c): IEPFA  has  collaborated  with  CSC  e-Governance  Services  India  Limited  for conducting 15000 Investor Awareness Programmes (IAPs) in rural areas encompassing  117  aspirational  districts  of  India.  The  customized  awareness programmes for Youth through Nehru Yuva Kendra Sangthan, caters to the Investor awareness  and  financial  literacy  needs  of  rural  and  urban  youths.  IEPFA  has collaborated with India Post Payments Bank for conducting investor awareness programmes and financial literacy camps in semi urban and peri urban areas. The Grameen Dak Sewaks (GDS) of Department of Posts are being used for door to door dissemination of messages by way of distribution of flyers etc. In order to ensure an effective preventive strategy and help citizens refrain from falling prey to Ponzi schemes, 'Hisaab Ki Kitaab' series of short films has an exclusive  segment giving a message to people about the modus operandi of Ponzi schemes and their consequences. In order to alert citizens at large, IEPFA uses its Social Media account to post messages on regular intervals with Banners and infographics. The Securities and Exchange Board of India (SEBI) also undertakes various investor education and awareness activities and financial education programmes in rural and urban areas. During such programmes, investors are also cautioned against Ponzi and un-regulated investment schemes. SEBI also carries out mass media campaign giving relevant messages  to  investors  through  popular  media  (TV/  Radio/Print/bulk  SMSs/Digital media/cinema). Further, to ensure that the poor people especially in urban as well as rural areas do not fall prey to Ponzi schemes, a comprehensive Central legislation, namely the Banning of Unregulated Deposit Schemes Act, 2019 has been brought by the Central Government. In exercise of the powers conferred by section 37 of the Act the Central Government has also notified the Banning of Unregulated Deposit Scheme Rules, 2020, vide notification in the Gazette of India dated 12.02.2020.

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