Lok Sabha Question No. 2029 (UNSTARRED), answered on 2021-07-30
Subject: Funds spent for Advertisement on COVID-19
Ministry: HEALTH AND FAMILY WELFARE
Asked by: Haji Fazlur Rehman

## GOVERNMENT OF INDIA MINISTRY OF HEALTH AND FAMILY WELFARE DEPARTMENT OF HEALTH AND FAMILY WELFARE

## LOK SABHA UN STARRED Q. No 2029 TO BE ANSWERED ON 30 th July,2021

## FUNDS SPENT FOR ADVERTISEMENT ON COVID - 19

## 2029 SHRI HAJI FAZLUR REHMAN

Will the Minister of HEALTH AND FAMILY WELFARE be pleased to state:

- a) whether  the  Government  has  issued  advertisements  to  create  awareness  about  Coro pandemic among the public;
- b) if so, the details thereof including the Expenditure incurred thereon; and
- c) the financial burden/implications on the Government as a consequence of the expenditu such advertisements?

## ANSWER THE MINISTER OF STATE IN THE MINISTRY OF HEALTH AND FAMILY WELFARE ( DR .BHARATI PRAVIN PAWAR )

(a)to (c) :Union Health Ministry has carried out a comprehensive and sustained campaign duri Covid- 19  during  2020  &  2021  by  deploying  various  media  platforms  to  carry  out  awarene across the country.

Some campaigns were released in print and electronic media dur ing the initial outbreak of the pandemic in 2020, over which an expenditure of Rs. 19.66 crore was incurred.

Other than that, almost all campaigns were carried out on pro - b o basis by leveraging social media extensively.

Other platforms deployed for di ssemination included the pre - caller tune on mobile phones, inter personnel communication through ASHAs, leveraging of field level network of various Central Government Ministries like the Ministries of Panchayati Raj and Rural Development networ k of Ministry of Information & Broadcasting, the civil society organizations, devel partners  etc.  for  spreading  awareness  about  Covid  Appropriate  Behaviour  and  vaccina program.

Print,  TV  and  Radio  including  community  radios  were  also  engaged  on pro - bono  basis  for effective outreach.

The details of campaigns carried out on payment basis are attached as Annexure I .

Further, during FY 2020 - 21, funds to the tune of Rs. 8257.88 Crore were released to t States/UTs towards the India Covid - 19 Emergency Response and Health System Preparedness Package-I. Against the above - mentioned release, expenditure to the tune of Rs.209.03 crore h been reported by States/UTs under FMR code (8.31.7) IEC/BCC till June 2021. State/UT wi details are given at Annex ure II .

Annexure - I

## Item wise fund released from March 2020 till date for a dvertisementrelated to COVID 19 released

| S. No.   | Subject                                                                       | Medium     | Agency   | PeriodofCampaign        | Amount (in Rs.)   |
|----------|-------------------------------------------------------------------------------|------------|----------|-------------------------|-------------------|
| 1        | Print Ad halfpage released for publication in the addition of13 March 2020    | Print      | BOC      | 13- Mar - 20            | 6,981,770         |
| 2        | Print Ad halfpage released for publication in the addition of15 March 2020    | Print      | BOC      | 15- Mar - 20            | 6,999,409         |
| 3        | Print Ad halfpage released for publication in theaddition of17 March 2020     | Print      | BOC      | 17- Mar - 20            | 6,998,146         |
| 4        | Print Ad halfpage released for publication in theaddition of19 March 2020     | Print      | BOC      | 19- Mar - 20            | 6,999,512         |
| 5        | Print Ad halfpage released for publication in theaddition of21 March 2020     | Print      | BOC      | 21- Mar - 20            | 7,007,266         |
| 6        | Print Ad halfpage released for publication in theaddition of22- 23 March 2020 | Print      | BOC      | 22 to23- 03- 2020       | 6,995,404         |
| 7        | Print Ad halfpage released for publication in theaddition of24 March 2020     | Print      | BOC      | 24- Mar - 20            | 6,999,767         |
| 8        | Print Ad halfpage released for publication in theaddition of26- 27 March 2020 | Print      | BOC      | 26- 27 March2020        | 6,993,913         |
| 9        | Print Ad halfpage released for publication in theaddition of28 March 2020     | Print      | BOC      | 28- Mar - 20            | 7,000,510         |
| 10       | Print Ad halfpage released for publication in theaddition of29- 30 March 2020 | Print      | BOC      | 29- 30 March2020        | 6,999,023         |
| 11       | Print ad released forpublication inthe addition of5-6March 2020               | Print      | BOC      | 5- 6 March 2020         | 4,988,468         |
| 12       | Campaign throughPvtC & S Channels (PAN India) for30 days                      | Electronic | BOC      | 3- 29 March2020         | 16,491,176        |
| 13       | Campaign throughpvtFM AllIndiafor 30 days                                     |            |          | 6 Marchto4 April 2020   | 9,990,609         |
| 14       | Campaign throughPvtC & S Channels (PAN India) for30 days                      | Electronic | BOC      | 21 Marchto19 April 2020 | 10,156,118        |
| 15       | Campaign throughpvtFM AllIndiafor 30 days                                     | Electronic | BOC      | 22 Marchto19 April 2020 | 44,995,804        |
| 16       | Campaign throughDD fortelecast of 40sec spot                                  | Electronic | DD       | 6 March to20 March 2020 | 10,000,500        |
| 17       | Campaign throughAIR forbroadcast of 30 sec spots                              | Electronic | AIR      | 7 Marchto4 April 2020   | 5,090,936         |
|          | Campaign throughAIR forbroadcast of 40 sec                                    | Electronic | AIR      | 24 March2020 to24 April | 20,365,752        |
| 18 19    | spots Production of1 videospoton "Lockdown Matlab"                            | Electronic | NFDC     | 8/7/2020                | 619,500           |
| 20       | Radio spoton social distancing and Mass                                       | Electronic | NFDC     |                         | 23,600            |

| S. No.   | Subject                                                                   | Medium        | Agency                           | PeriodofCampaign   | Amount (in Rs.)   |
|----------|---------------------------------------------------------------------------|---------------|----------------------------------|--------------------|-------------------|
|          | gathering                                                                 |               |                                  |                    |                   |
| 21       | Radio spoton Prime Minister Address to nation                             | Electronic    | NFDC                             | Mar - 20           | 11,800            |
| 22       | Production of1 videospoton "Mental Health duringlockdown"                 | Electronic    | NFDC                             | 9/30/2020          | 206,500           |
| 23       | Filmon Corona Warrior                                                     | Electronic    | NFDC                             |                    | 619,500           |
| 24       | Printing ofposters, leaflets for distribution in railways forM/o Railways | Outdoor Prod. | Printers empaneled withBOC & DOP | May, 2020          | 3,018,120         |
| 25       | Printing ofStickers for3 key COVID Appropriate Behaviour                  | Outdoor Prod. | Printers empaneled withBOC & DOP | Oct- 20            | 90,565            |
|          |                                                                           |               |                                  | Total              | 196,643,668       |

## Annexure II

|   S. No. | Preparedness Package-I for the FY 2020 - 21 State/UT   |   (Rs. in Expenditure |
|----------|--------------------------------------------------------|-----------------------|
|        1 | Andaman And Nicobar Islands                            |                  0.59 |
|        2 | Andhra Pradesh                                         |                  1.66 |
|        3 | Arunachal Pradesh                                      |                  3.5  |
|        4 | Assam                                                  |                  7.87 |
|        5 | Bihar                                                  |                  7.98 |
|        6 | Chandigarh                                             |                  0.55 |
|        7 | Chhattisgarh                                           |                  1.54 |
|        8 | Dadra & Nagar Haveli and Daman & Diu                   |                  0.69 |
|        9 | Delhi                                                  |                  1.4  |
|       10 | Goa                                                    |                  0.07 |
|       11 | Gujarat                                                |                 16.89 |
|       12 | Haryana                                                |                  3.71 |
|       13 | Himachal Pradesh                                       |                  5.85 |
|       14 | Jammu And Kashmir                                      |                 13.59 |
|       15 | Jharkhand                                              |                  4.34 |
|       16 | Karnataka                                              |                  4.09 |
|       17 | Kerala                                                 |                 22.01 |
|       18 | Ladakh                                                 |                  0.09 |
|       19 | Lakshadweep                                            |                  0.01 |
|       20 | Madhya Pradesh                                         |                  0    |
|       21 | Maharashtra                                            |                 26.29 |
|       22 | Manipur                                                |                  4.1  |
|       23 | Meghalaya                                              |                  0.26 |
|       24 | Mizoram                                                |                  0.15 |
|       25 | Nagaland                                               |                  0.3  |
|       26 | Odisha                                                 |                 12.52 |
|       27 | Puducherry                                             |                  0.14 |
|       28 | Punjab                                                 |                 20.11 |
|       29 | Rajasthan                                              |                  4.66 |
|       30 | Sikkim                                                 |                  0.06 |
|       31 | Tamil Nadu                                             |                 15.95 |
|       32 | Telangana                                              |                  8.01 |
|       33 | Tripura                                                |                  0.4  |
|       34 | Uttar Pradesh                                          |                 14.49 |
|       35 | Uttarakhand                                            |                  4.49 |
|       36 | West Bengal                                            |                  0.7  |

| 1. FMR stands for Financial Management Report.                                                                                                                                |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 2. IEC/BCC stands for Information Education Communication/ Behavior Change Communication.                                                                                     |
| 3. IEC/BCC under COVID- 19 ECRP includes COVID Hepline - 1075/104, Print/Mass Media/Digital, etc., Community Radio, Social Media Interventions, Community Interventions, etc. |
| Source: As per PFMS report as on 29.06.2021. (NHM Covid - 19 State Wise Expenditure for FY 2020 - 2021)                                                                       |