Lok Sabha Question No. 1903 (UNSTARRED), answered on 2022-12-19
Subject: Launch of New Tourism Policy
Ministry: TOURISM
Asked by: Prataprao  Jadhav, Bidyut Baran Mahato, Sambhajirao Mane Dhairyasheel, Sudheer Gupta, Shrirang Appa Barne, Sanjay Sadashivrao Mandlik

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.1903

## ANSWERED ON 19.12.2022

## LAUNCH OF NEW TOURISM POLICY

1903. SHRI PRATAPRAO JADHAV:

SHRI BIDYUT BARAN MAHATO:

SHRI DHAIRYASHEEL SAMBHAJIRAO MANE:

SHRI SUDHEER GUPTA:

SHRI SHRIRANG APPA BARNE:

SHRI SANJAY SADASHIVRAO MANDLIK:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has launched/proposes to launch a new tourism policy and if so, the details thereof along with the salient features of the said policy;
- (b) the time by which such a policy is likely to come into force;
- (c) whether most of the person attached to the tourism sector are not trained  enough  as  per  the  international  standard  and  if  so,  the details thereof;
- (d) the  steps  taken/being  taken  by  the  Government  to  provide  any specialized  training  of  international  standard  to  the  persons attached  to  the  tourism  sector  considering  the  G-20  meetings scheduled in the country;
- (e) whether  the  Government  has  held  any  meeting  or  consultation with  the  premier  agencies  in  the  tourism  sector  and  if  so,  the details thereof along with the response of such agencies; and
- the other steps taken/being taken by the Government to promote

## ANSWER

(SHRI G. KISHAN REDDY)

- (f) tourism in the country?

THE MINISTER OF TOURISM

- (a)  &  (b):  Yes,  Sir.  Ministry  of  Tourism  has  formulated a Draft National Tourism Policy.  The Key Strategic Objectives of the Policy are:
- (i) To  enhance  the  contribution  of  tourism  in  Indian  economy  by increasing the visitation, stay and spend and making India a yearround tourist destination,
- (ii) To create jobs and entrepreneurial opportunities in tourism sector and ensure supply of skilled work force,
- (iii) To enhance the competitiveness of tourism sector and attract private sector investment,
- (iv) To preserve and enhance the cultural and natural resources of the country,
- (v) To  ensure  sustainable,  responsible  and  inclusive  development  of tourism in the country.
- (c): Ministry  of  Tourism  has  put  in  place  the  Scheme  of  'Ca pacity Building for Service Providers' (CBSP) to provide education, training and certification  to  the  tourism  service  providers  at  every  level.  The  main objective  of  this  initiative  is  to  train  and  up-grade  manpower  at  every strata of tourism service providers in order to capitalize the vast tourism potential of the country to the fullest and provide professional expertise to the local populace as well as create fresh opportunities in the tourism sector  both  in  urban  as  well  as  rural  areas.  The  training  programme implemented through the CBSP scheme aims to increase the employability  of  the  tourism  service  providers  so  that  they  can  move from  informal  to  formal  jobs  leading  to  increased  earnings  and  or improved working condition.
- (d): In  preparation  for  the  G-20  meetings  in  India,  the  Ministry  of Tourism, Govt. of India is holding a series of capacity building training programmes/workshops  across  the  country  for  various  segments  of tourism  industry  stakeholders  and  service  providers.  This  includes service  providers  who  are  engaged  in  other  professions  but  come  in contact with the tourist.  These persons include Incredible India Tourist Guides, Rickshaw pullers, Auto/Taxi drivers, police personnel, immigration staff at airports, coolies, taxi/coach drivers, staff at monuments, guides etc.
- (e): Ministry of Tourism held consultations with Tourism Departments of  State  Governments/UT  Administration  and  various  tourism  Industry Associations on the draft National Tourism Policy. State Governments/UT Administration and Tourism Industry Associations supported the draft National Tourism Policy.
- (f): Ministry  of  Tourism  promotes  tourism  in  the  country  in  a  holistic manner. Promotions  are carried  out  on  different  themes  viz.  heritage, spiritual, wellness, eco, adventure tourism and highlighting the tourism destinations of the country through the official web-site -www.incredibleindia.org as  well  as  the  social  media  handles  of  the Ministry. Further, the domestic tourism offices of the Ministry undertakes  several  promotional  events,  participate  in  trade  fairs  and exhibitions to  highlight  tourism  destinations  and  promote  domestic tourism.  Ministry  of  Tourism  has  also  undertaken  efforts  to  promote domestic tourism under the Dekho Apna Desh initiative.

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