Lok Sabha Question No. 137 (STARRED), answered on 2022-12-15
Subject: Marketing Strategy for MSMEs
Ministry: MICRO,SMALL AND MEDIUM ENTERPRISES
Asked by: Amar Singh

## GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA STARRED QUESTION NO.*137 TO BE ANSWERED ON 15.12.2022

## MARKETING STRATEGY FOR MSMEs

- *137. DR. AMAR SINGH:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) whether  the  Government  subscribes  to  the  view  that  both  online  and  traditional  offline marketing tactics  have  to  be  used  together  to  create  an  effective  marketing  strategy  for  Micro, Small and Medium Enterprises (MSMEs);
- (b) if so, the initiatives that are proposed to be taken by the Government keeping in mind that while  making  marketing  strategies,  it  is  also  important  to  define  target  audience  and  niche  to develop brand awareness; and
- (c) if not, the reasons therefor?

## ANSWER

MINISTER OF MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI NARAYAN RANE)

- (a) to (c): A statement is laid on the Table of the House.

## STATEMENT REFERRED TO IN REPLY TO PART (a) TO (c) OF THE LOK SABHA STARRED QUESTION NO.*137 FOR ANSWER ON 15.12.2022

(a) to (c): The Ministry of Micro, Small and Medium  Enterprises (MSME)  and  its organisations have taken several initiatives for MSMEs through online and offline modes to create an effective marketing strategy for Micro, Small and Medium Enterprises (MSMEs). Products and Services offered by integrating online and offline marketing strategies help MSMEs to increase their market reach. These include:

- i. The Procurement and Marketing Support (PMS) Scheme:  The scheme is designed to promote new market access initiatives and enhance the marketability of products and services  in  the  MSME  sector.  The  scheme  aims  to  create  awareness  and  educate  the MSMEs about importance / methods/ process of packaging in marketing, import-export policy and procedure, trade fairs and digital advertising, GeM portal, MSME Conclave, latest developments in international/national trade.
- ii. International Cooperation Scheme: The scheme aims to capacity build MSMEs for entering export market by facilitating their participation in international exhibitions/trade fairs abroad, organizing international conferences both physically and virtually.    A  new  component  of  the  scheme  namely  Capacity  Building  of  First  Time Exporters (CBFTE) has been launched on 30 th June, 2022 for reimbursement of various costs incurred by Micro and Small Enterprises towards export of goods and services.
- iii. Khadi  and  Village  Industries  Commission  (KVIC):  For  promotion  of  online marketing  of  Khadi  and  Village  Industries  products  through  e-market  linkages  to MSMEs, KVIC has also developed an online  portal  'www.ekhadiindia.com'.    KVIC also promotes /supports Small and Micro enterprises in marketing of Khadi and Village Industries products through network of its sale outlets spread across the country.
- iv. Coir Board: The Coir Board is granting Market Development Assistance (MDA) to the MSMEs and  co-operatives  through  the  concerned  State  Governments  to  the  tune  of 10% of average sales. The Board has already registered its 29 Showrooms under GeM Portal.  Smart phones have been provided to Board's Showrooms to do the transactions in a digital mode. All the coir units are required to capture sales through reputed online/ e-commerce platforms.
- v. National  Small  Industries  Corporation  (NSIC)  Limited:  NSIC  has  developed Business  to  Business  (B2B)  portal  viz.  'MSME  Global  Mart  to  enhance  business  of MSMEs. The key features and services of the portal include tender information, trade leads, member's homepage, featured product catalogue, request for quotation.

Also, under the National Scheduled Caste-Scheduled Tribe Hub (NSSH) Scheme, several interventions/sub-schemes  have  been  introduced  in  consultation  with  various  stakeholders  for capacity  building,  financial  assistance,  and  market  linkage  of  the  SC-ST  entrepreneurs.  The interventions  for  market  linkages  aims  at  visibility  of  the  SC-ST  owned  MSEs  and  their participation in the public procurement so as to achieve the mandate of the Public Procurement Policy of the Government.

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