Lok Sabha Question No. 600 (UNSTARRED), answered on 2021-07-22
Subject: Schemes for Khadi Promotion
Ministry: MICRO,SMALL AND MEDIUM ENTERPRISES
Asked by: (Dr.) Ram Shankar Katheria

## GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES

## LOK SABHA UNSTARRED QUESTION NO. 600 TO BE ANSWERED ON 22.07.2021

## Schemes for Khadi Promotion

## 600.   DR. RAM SHANKAR KATHERIA:

Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:

- (a) whether the steps are being taken by the Government to encourage the use of Khadi;
- (b) if so, the details thereof; and
- (c) the steps taken by the Government to incentivise Khadi workers during the last three years?

## ANSWER

## MINISTER OF MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI NARAYAN RANE)

(a)&(b): Number of steps/initiatives have been taken by the Ministry of MSME, through  Khadi  &  Village  Industries  Commission  (KVIC),  to  encourage  the  use  of Khadi.  Details are at Annexure.

- (c): To incentivise Khadi workers, direct 30% financial assistance is provided to the Khadi  Artisans  under  Modified  Market  Development  Assistance  (MMDA)  scheme since 2016-17.

The  incentive  provided  to  Khadi  artisans  during  the  last  three  years  are  as follows:

| Year                  |   Amount of Incentive to Khadi Artisans (Rs. in crore) |
|-----------------------|--------------------------------------------------------|
| 2018-19               |                                                  82.25 |
| 2019-20               |                                                  93.57 |
| 2020-21 (Provisional) |                                                  70.08 |

## Annexure referred to in reply to part (a)&(b) of the Lok Sabha Unstarred Question No. 600 for answer on 22.07.2021

The steps/initiatives taken by the M/o MSME to encourage the use of Khadi is as follows:

1. To ensure genuineness of Khadi 'Khadi Mark' has been notified by Government of India.
2. Ministry of Commerce and Industry, Govt. of India has extended KVIC, the status of Deemed  Export  Promotion  Council  (EPC),  for  supporting  promotion  of  Khadi  and Village Industries products in international market. 2816 Khadi Institutions have taken its membership to enter the field of export. KVIC through its assisted institutions and units participates in various international exhibitions.
3. Tie  up  arrangements  with  premier  institutions  like  Federation  of  Indian  Export Organization (FIEO), World Trade Centre (WTC), Indian Trade Promotion Organization (ITPO), Trade Promotion Council of India etc., for invigorating business opportunities  in  the  overseas  market  by  conducting  exhibitions  and  workshops  for Khadi Institutions.
4. Tie  up  arrangements  for  bringing  out  innovative  export  quality  product  designs  with NIFT, etc.
5. To create unique identity of 'Khadi', a separate HS code for 22 items of Khadi product is also requested from the Ministry of Commerce for recognizing the potential of export of Khadi & Village Industries (KVI) products.
6. KVIC has engaged fashion  designer  of  national  and  international  repute  for  Fashion Designing to make Khadi products more competitive and appealing in the domestic as well as overseas market segment.
7. KVIC  participated/exhibited/promoted  Khadi  products  in  various  exhibitions  during different  occasions  which  gives  an  opportunity  and  a  strong  platform  to  showcase quality of KVI products.
8. Considering  the  need  of  present  generation  and  the  effect  of  COVID-19  pandemic, KVIC has  started  online  selling  of  all  KVI  products.  KVI  products  are  available  to every Indian's door step through www.ekhadiindia.com, www.khadiindia.gov.in.
9. MoU has been signed with the Ministry of Tribal Affairs, Govt. of India for supply of Khadi Polyvastra fabric for making uniforms for its 75,000 students worth Rs. 14.77 crore.
10. MoU has been signed with the Central Armed Police Forces (CAPFs) canteens under clarion call of our Hon'ble Prime Minister for 'Atmanirbhar Bharat' for supply of KVI products.
11. Marketing  tie-ups  with  Railways,  Department  of  Posts,  Air  India,  ONGC  and  other Govt. organizations.
12. Tie-ups with Corporates namely Raymond, Aditya Birla and Arvind Mills to enhance visibility and sales of Khadi products
13. Launched 'franchise scheme' to expand the sales distribution network.
14. KVIC has taken up production of Khadi Mask as an income generation activity for the COVID-19 pandemic hit artisans of Khadi Institutions. So far supply of more than 25 lakhs Khadi masks worth Rs 6.51 crore made by Khadi Bhavan, New Delhi.