Lok Sabha Question No. 3739 (UNSTARRED), answered on 2019-01-03
Subject: Revamping of DD and AIR
Ministry: INFORMATION AND BROADCASTING
Asked by: GOPALAKRISHNAN CHINNARAJ

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA UNSTARRED QUESTION No. 3739

(TO BE ANSWERED ON 03.01.2019)

## REVAMPING OF DD AND AIR

## 3739.  DR. C. GOPALAKRISHNAN:

## Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) whether the Union Government proposes to revamp/improve infrastructures of Doordarshan (DD) and All India  Radio  (AIR)  to  compete  better  with  private television channels and radio stations and if so, the details thereof;
- (b) whether the outlay for the above revamping process has been approved by the Finance Ministry and if so, the details thereof and the time by which it is likely to be completed;
- (c) the quantum of funds earmarked/ sanctioned by the Union Government during the current financial year for the said purpose; and
- (d) the  total  number  of  channels  run  by  the  DD  and  money  earned  by  both Government and Private Companies/ Corporate sector through advertisements during the last three years, Channel-wise?

## ANSWER

## THE MINISTER OF STATE (INDEPENDENT CHARGE) IN THE MINISTRY OF INFORMATION AND BROADCASTING

## {COL RAJYAVARDHAN RATHORE (Retd.)}

(a) to (c) Prasar Bharati has informed that modernization of Doordarshan (DD) and All  India  Radio  (AIR)    is  a  continuous  process  and  schemes  in  this  regard  are formulated and implemented from time to time. Modernization plan covers a broad spectrum, which, inter alia, includes digitalization; adoption of new technologies at par with International standards; replacement of old/outlived equipments and upgradation etc.

Expenditure Finance Committee has recommended an outlay of Rs.1054.52 crore for  3  years  (2017-18, 2018-19 & 2019-20) for Prasar Bharati (AIR/DD). The same has been processed for approval of Cabinet Committee of Economic Affairs (CCEA). An  amount  of  Rs.326.74  crore  has  been  earmarked  for  various  components  of Prasar Bharati's scheme which include modernization and upgradation of infrastructure, for current financial year.

(d)  Doordarshan is presently operating 23 DD Channels on its network apart from Regional/Other Kendras having limited hours of transmission. Revenue earned from the  advertisement  during  last  three  years  by  Doordarshan  is  given  at Annexure . This  includes  revenue  earned  from  advertisements  of  Government  Departments/ Ministries,  which  is  shown  under  the  head  DCD  (Development  Communication Division) of Doordarshan. Prasar Bharati (Doordarshan) does not maintain data on revenue earned by Private Companies/Corporate sector through advertisements.

*****

## ANNEXURE AS REFERRED TO IN REPLY TO PART (d) OF LOK SABHA UNSTARRED QUESTION NO. 3739 FOR ANSWER ON 03.01.2019

| S.No.   | Name of Kendra             | Revenue from Advertisement 2015-16                     | Revenue from Advertisement 2015-16           | Revenue from Advertisement 2015-16                 | only of 2015-16, 2016-17 & 2017-18 (in 2016-17         | only of 2015-16, 2016-17 & 2017-18 (in 2016-17   | only of 2015-16, 2016-17 & 2017-18 (in 2016-17     | Crores) 2017-18                                            | Crores) 2017-18                                  | Crores) 2017-18                                        |
|---------|----------------------------|--------------------------------------------------------|----------------------------------------------|----------------------------------------------------|--------------------------------------------------------|--------------------------------------------------|----------------------------------------------------|------------------------------------------------------------|--------------------------------------------------|--------------------------------------------------------|
| S.No.   | Name of Kendra             | Revenue                                                | Revenue                                      | Revenue                                            | Revenue                                                | Revenue                                          | Revenue                                            | Revenue                                                    | Revenue                                          | Revenue                                                |
| S.No.   | Name of Kendra             | Gross Amt (Including Discount & Excluding Service Tax) | (Amt Credit in Bank) (including Service Tax) | Net Amt (Revenue Excluding Service Tax & Discount) | Gross Amt (Including Discount & Excluding Service Tax) | (Amt Credit in Bank) (including Service Tax)     | Net Amt (Revenue Excluding Service Tax & Discount) | Gross Amt (Including Discount & Excluding Service Tax/GST) | (Amt Credit in Bank) (including Service Tax/GST) | Net Amt (Revenue Excluding Service Tax/GST & Discount) |
| 1       | National (DD 1)            | 213.65                                                 | 190.10                                       | 169.04                                             | 100.83                                                 | 99.55                                            | 86.68                                              | 46.87                                                      | 46.53                                            | 39.84                                                  |
| 2       | DD-NEWS                    | 4.94                                                   | 4.39                                         | 3.87                                               | 6.81                                                   | 6.68                                             | 5.79                                               | 6.54                                                       | 6.50                                             | 5.56                                                   |
| 3       | DD-Sports                  | 0.02                                                   | 0.02                                         | 0.02                                               | 0.37                                                   | 0.37                                             | 0.31                                               | 0.74                                                       | 0.74                                             | 0.63                                                   |
| 5       | DD Bharati                 | 0.00                                                   | 0.00                                         | 0.00                                               | 0.13                                                   | 0.13                                             | 0.11                                               | 0.02                                                       | 0.02                                             | 0.02                                                   |
| 6       | DD Urdu                    | 0.08                                                   | 0.08                                         | 0.07                                               | 0.05                                                   | 0.05                                             | 0.04                                               | 0.58                                                       | 0.58                                             | 0.49                                                   |
| 7       | DD Kissan                  | 1.82                                                   | 1.60                                         | 1.40                                               | 2.64                                                   | 2.62                                             | 2.25                                               | 2.01                                                       | 2.00                                             | 1.70                                                   |
| 7       | DD India                   | 0.00                                                   | 0.00                                         | 0.00                                               | 0.12                                                   | 0.12                                             | 0.10                                               | 0.23                                                       | 0.23                                             | 0.20                                                   |
| 8       | Ahmedabad (DD Girnar)      | 6.52                                                   | 5.64                                         | 5.10                                               | 5.89                                                   | 5.74                                             | 5.01                                               | 5.87                                                       | 5.85                                             | 4.99                                                   |
| 9       | Bangalore (DD Chandana)    | 7.49                                                   | 6.56                                         | 5.81                                               | 3.21                                                   | 3.15                                             | 2.73                                               | 4.21                                                       | 4.19                                             | 3.57                                                   |
| 10      | Bhopal (DD Madhya Pradesh) | 2.75                                                   | 1.71                                         | 1.51                                               | 3.49                                                   | 3.42                                             | 2.97                                               | 3.29                                                       | 3.29                                             | 2.80                                                   |
| 11      | Bhubaneswar (DD Odia)      | 3.63                                                   | 3.13                                         | 2.79                                               | 3.14                                                   | 3.07                                             | 2.67                                               | 2.11                                                       | 2.11                                             | 1.79                                                   |
| 12      | Chennai (DD Podhigai)      | 5.48                                                   | 4.78                                         | 4.22                                               | 3.30                                                   | 3.22                                             | 2.81                                               | 2.35                                                       | 2.32                                             | 1.99                                                   |
| 13      | Guwahati (DD North East)   | 4.54                                                   | 4.07                                         | 3.58                                               | 2.27                                                   | 2.23                                             | 1.93                                               | 3.33                                                       | 3.31                                             | 2.83                                                   |
| 14      | Hyderabad (DD Yadagiri)    | 5.20                                                   | 4.50                                         | 3.96                                               | 2.98                                                   | 2.92                                             | 2.54                                               | 1.35                                                       | 1.35                                             | 1.15                                                   |
| 15      | Jaipur (DD Rajasthan)      | 3.81                                                   | 3.32                                         | 2.93                                               | 5.16                                                   | 5.05                                             | 4.39                                               | 5.17                                                       | 5.10                                             | 4.40                                                   |
| 16      | Jalandhar (DD Punjabi)     | 10.91                                                  | 9.29                                         | 8.18                                               | 10.41                                                  | 10.18                                            | 8.85                                               | 7.59                                                       | 7.49                                             | 6.45                                                   |
| 17      | Kolkata (DD Bangla)        | 7.92                                                   | 6.86                                         | 6.04                                               | 2.81                                                   | 2.75                                             | 2.39                                               | 1.53                                                       | 1.52                                             | 1.30                                                   |
| 18      | Lucknow (DD Uttarpradesh)  | 6.51                                                   | 5.68                                         | 4.99                                               | 8.30                                                   | 8.10                                             | 7.06                                               | 11.66                                                      | 11.67                                            | 9.91                                                   |
| 19      | Mumbai (DD Sahyadri)       | 27.53                                                  | 24.31                                        | 21.39                                              | 18.72                                                  | 18.27                                            | 15.91                                              | 9.00                                                       | 8.94                                             | 7.65                                                   |
| 20      | Patna (DD Bihar)           | 3.35                                                   | 2.91                                         | 2.56                                               | 1.14                                                   | 1.12                                             | 0.97                                               | 3.19                                                       | 3.17                                             | 2.71                                                   |
| 21      | Srinagar (DD Kashir)       | 1.03                                                   | 0.90                                         | 0.79                                               | 0.45                                                   | 0.44                                             | 0.38                                               | 0.66                                                       | 0.66                                             | 0.56                                                   |
| 22      | Trivandrum (DD Malayalam)  | 10.42                                                  | 8.98                                         | 7.92                                               | 8.22                                                   | 8.00                                             | 6.98                                               | 5.40                                                       | 5.39                                             | 4.59                                                   |
| 23      | Vijayawada (DD Saptagiri)  | 0.72                                                   | 0.66                                         | 0.77                                               | 0.43                                                   | 0.42                                             | 0.37                                               | 0.18                                                       | 0.18                                             | 0.16                                                   |
| 24      | Regional Kendras           | 5.15                                                   | 4.82                                         | 4.26                                               | 18.40                                                  | 18.05                                            | 15.64                                              | 26.85                                                      | 26.39                                            | 22.82                                                  |
| 25      | DCD                        | 303.58                                                 | 274.50                                       | 242.58                                             | 322.55                                                 | 368.34                                           | 320.58                                             | 463.33                                                     | 461.81                                           | 393.83                                                 |
| 26      | * Others                   | 14.85                                                  | 13.88                                        | 12.51                                              | 6.66                                                   | 6.46                                             | 5.66                                               | 4.16                                                       | 4.20                                             | 3.56                                                   |
|         | Total                      | 651.90                                                 | 582.69                                       | 516.30                                             | 538.51                                                 | 580.46                                           | 505.11                                             | 618.21                                                     | 615.54                                           | 525.49                                                 |