Lok Sabha Question No. 1077 (UNSTARRED), answered on 2020-02-07
Subject: e-Marketing and e-Commerce
Ministry: TEXTILES
Asked by: Rita Bahuguna Joshi

## LOK SABHA UNSTARRED QUESTION NO. 1077 TO BE ANSWERED ON 07.02.2020

## E-MARKETING AND E-COMMERCE

## 1077.      SHRIMATI RITA BAHUGUNA JOSHI:

Will the Minister of TEXTILES वस्त्र मंरी be pleased to state:

- (a) whether  the  Government  has  prepared  a  roadmap  to  enhance  e-marketing  and  ecommerce opportunities for the textile sector;
- (b) if so, the details thereof;
- (c) the  steps  taken  by  the  Government  to  make  the  handloom  industries  self  reliant  and competitive; and
- (d) the  special  steps  taken  by  the  Government  to  technologically  integrate  the  handicraft techniques and traditional handicraft artisan villages and to promote their art form?

## उत्तर ANSWER वस्त्र मंरी ( श्रीमती स्त्म ृ तत ज़ू बिन इरानी )

MINISTER OF TEXTILES (SMT. SMRITI ZUBIN IRANI)

- (a) to (c) In order to promote e-marketing and e-commerce of handloom products, a policy frame work was designed in August, 2015, under which any willing e-commerce platform with good track  record  can  participate  in  online  marketing  of  handloom  products.  Accordingly,  the following 23  e-commerce  entities have  been  engaged  for  on-line  marketing  of  handloom products.

|   1. | M/s. 'Weavesmart' Online Services          | 2.   | M/s. ebay India Pvt. Ltd.                      |
|------|--------------------------------------------|------|------------------------------------------------|
|    3 | M/s. Crafts Villa Handicrafts Pvt. Ltd.    | 4.   | M/s. Pegarse Technologies Pvt. Ltd.            |
|    5 | M/s.. GoCoop Solutions &Services Pvt. Ltd. | 6.   | M/s. Senorita Creations (P) Ltd.               |
|    7 | M/s. Amazon Seller Services Private Ltd.   | 8.   | M/s. Techwider Network India Pvt. Ltd.         |
|    9 | M/s. Venus Shoppee                         | 10.  | M/s. Modee Software R &DPvt. Ltd.              |
|   11 | M/s. EramInfotech Private Ltd.             | 12.  | M/s. Dee's Alley                               |
|   13 | M/s. AARMART E-Commerce LLP                | 14.  | M/s. Big Foot Retail Solutions                 |
|   15 | M/s. Clues Network Pvt. Ltd.               | 16.  | M/s. OrpaxQualtra                              |
|   17 | M/s. Surekha Arts                          | 18.  | M/s. Bind Bind Ecommerce Pvt. Ltd              |
|   19 | M/s. Flipkart Internet Pvt. Ltd.           | 20.  | M/s. Denim Club India                          |
|   21 | M/s. Myntra Designs Pvt. Ltd.              | 22.  | M/s. Shoppingkart 24 Online Services Pvt. Ltd. |
|   23 | M/s Charu Creation Pvt. Ltd.               |      |                                                |

In addition, 'Handloom  Marketing  Assistance (HMA)  a  component  of  National Handloom Development Programme (NHDP)' is operational all over the country for providing marketing platform to the handloom weavers/agencies at District,  State and National levels to sell  their  products  directly  to  the  consumers  as  well  as  to  develop  and  promote  marketing channels in domestic as well as export market.

( d) The Government provides technology support to the handicraft sector through 1.  Technology  up-gradation: Under  Technology  upgradation  component,  the  traditional toolkits of artisans are being improved with the help of expert technical agency and new toolkits are being developed and distributed to artisans. Under Design Development and diversification component the existing set of traditional designs are being diversified and new designs are being developed  with the help of National Institute of Fashion Technology (NIFT)/ National Institute

2. Design Development and & diversification: of Desing (NID).

3.  Establishment  of  crafts  village  to  holistic  development  of  crafts: The  Office  of  the Development Commissioner (Handicrafts) provides financial assistance both towards setting up of new craft villages and also for improving infrastructure in existing Craft villages.

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