Lok Sabha Question No. 3466 (UNSTARRED), answered on 2019-07-15
Subject: Promotion of State Specific Tourism
Ministry: TOURISM
Asked by: Gautam Gambhir

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.3466 ANSWERED ON 15.07.2019

## PROMOTION OF STATE SPECIFIC TOURISM

## 3466. SHRI GAUTAM GAMBHIR:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has any plan to take tourism to the next  level  and  make  the  country  one  of  the  most  attractive destinations for the domestic as well as international tourists and if so, the details thereof;
- (b) whether the Government has taken any measures to promote State specific tourism on an international platform; and
- (c) if so, the details thereof and the steps taken by the Government  to  promote  tourism  in  various  States  of  the country  including  Delhi,  Rajasthan,  Uttarakhand  and  Punjab along  with  the  funds  allocated  in  this  regard  during  the  last three years and the current year?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a) to (c): The Ministry  of  Tourism  under  its  schemes  of  Swadesh Darshan,  PRASHAD  and  Assistance  to  Central  Agencies,  provides central  financial  assistance  to  State  Governments/Union  Territory (UT)  Administrations/Central  Agencies  for  development  of  tourism infrastructure  and  facilities  in  the  country.  The  projects  under  the schemes  are  identified  for  development  in  consultation  with  the State Governments/UT Administrations and are sanctioned subject to  availability  of  funds,  submission  of  suitable  detailed  project reports,  adherence  to  scheme  guidelines  and  utilization  of  funds released earlier.

The Ministry of Tourism promotes India as a holistic destination and as part of its on-going activities, annually releases domestic  and  international print, electronic and online  media campaigns  under  the 'Incredible India' brand-line, to  promote various  tourism  destinations  and  products  in  the  different  States and  Union  Territories  of  the  country  including  those  in  Delhi, Rajasthan, Uttarakhand and Punjab. Promotions are also undertaken through the website and Social Media accounts of the Ministry. In addition, the India Tourism Offices in India and overseas undertake  various  promotional  activities  with  the  objective  of showcasing the tourism potential of the different States.

The Ministry of Tourism does not allocate funds to State/UTs for the promotion of tourism. However, the Ministry provides Central Financial  Assistance  to  State  Governments/UT  Administrations  for the  following  promotional  activities,  based  on  proposals  received from the States / Union Territories, subject to adherence to scheme guidelines and availability of funds:

- (i) Organising Fairs, Festivals and Tourism related Events.
- (ii) Joint Advertising in Print Media Campaign.
- (iii) Production  of  Publicity  Material  in  collaboration      with private Sector.
- (iv)
- Promotion of Film Tourism

Details of projects sanctioned to the States of Delhi, Rajasthan,  Uttarakhand  and  Punjab  under  the  above  Schemes during last three years and current year are at Annexure.

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Annexure

STATEMENT  IN  REPLY  TO  PARTS  (a)  TO  (c)  OF  LOK  SABHA UNSTARRED QUESTION NO.3466 ANSWERED ON 15.07.2019 REGARDING PROMOTION OF STATE SPECIFIC TOURISM.

Projects  sanctioned  to  the  States  of  Delhi,  Rajasthan,  Uttarakhand and Punjab for the Development and Promotion of Tourism during last three years and current year

Projects Sanctioned under the Swdaesh Drashan Scheme

(Rs. in crore)

| Sl . No .      | State          | Name of the Circuit   | Name of the Project                                                                                                             | Amount Sanctioned   | Amount released   |
|----------------|----------------|-----------------------|---------------------------------------------------------------------------------------------------------------------------------|---------------------|-------------------|
| Year 2016 - 17 | Year 2016 - 17 | Year 2016 - 17        | Year 2016 - 17                                                                                                                  | Year 2016 - 17      | Year 2016 - 17    |
| 1              | Rajasthan      | Krishna Circuit       | Integrated Development of Govind Dev ji temple ( Jaipur ) , Khatu Shyam Ji ( Sikar ) and Nathdwara ( Rajsamand ) in Rajasthan . | 91 . 45             | 45 . 72           |
| 2 .            | Uttarakhand    | Heritage circuit      | Integrated Development of Heritage Circuit in Kumaon Region - Katarmal - Jogeshwar - Baijnath - Devidhura in Uttarakhand .      | 79 . 13             | 40 . 97           |
| 3              | Rajasthan      | Spiritual Circuit     | Development of Spiritual Circuit - Churu ( Salasar Balaji )- Jaipur ( Shri Samode Balaji, Ghat ke Balaji,                       | 93 . 90             | 46 . 95           |

| Bandhe ke Balaji )- Alwar ( Pandupole Hanumanji, Bharathari )- Viratnagar ( Bijak, Jainnasiya, Ambika Temple )- Bharatpur ( Kaman Region )- Dholpur ( Muchkund ) - MehandipurBalaji - Chittorgarh ( Sanwaliyaji ) in Rajasthan under Swadesh Darshan scheme   |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

## Year 2017 -18

| 4   | Rajasthan   | Heritage Circuit   | Development of                                                                                                                                                                                                                                                                                                                                                    | 99 . 60   | 49 . 80   |
|-----|-------------|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------|-----------|
|     |             |                    | Heritage Circuit ( Rajsamand ( Kumbhalgarh Fort )- Jaipur ( Nahargarh Fort )- Alwar ( BalaQuila )- Sawai Madhopur ( Ranthambore Fort and Khandar Fort )- Jhalawar ( Gagron Fort )- Chittorgarh ( Chittorgarh Fort ) Jaisalmer ( Jaisalmer Fort ) Hanumangarh ( Kalibangan, Bhatner Fort and Gogamedi )- Jalore ( Jalore Fort )- Udaipur ( Pratap Gaurav Kendra )- |           |           |

|                |                |                  | Dholpur ( Bagh - i - Nilofar and Purani Chawni )- Nagaur ( Meera Bai Smarak ) in Rajasthan under Swadesh Darshan Scheme .                                |                |                |
|----------------|----------------|------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------|----------------|----------------|
| Year 2018 - 19 | Year 2018 - 19 | Year 2018 - 19   | Year 2018 - 19                                                                                                                                           | Year 2018 - 19 | Year 2018 - 19 |
| 5              | Punjab         | Heritage Circuit | Development of Heritage Circuit : Anandpur Sahib - Fatehgarh Sahib - Chamkaur Sahib - Ferozpur - Amritsar - Khatkar Kalan - Kalanour - Patiala in Punjab | 99 . 95        | 0 . 00         |
| Year 2019 - 20 | Year 2019 - 20 | Year 2019 - 20   | Year 2019 - 20                                                                                                                                           | Year 2019 - 20 | Year 2019 - 20 |
|                |                |                  | NIL                                                                                                                                                      |                |                |

Project Sanctioned under the PRASHAD Scheme (Rs. in crore)

|   Sl . No . | Year                  | State                                                                                       | Name of the Project   | Project Cost   | Amount Released   |
|-------------|-----------------------|---------------------------------------------------------------------------------------------|-----------------------|----------------|-------------------|
|           1 | 2016 - 17             | NIL                                                                                         |                       |                |                   |
|           2 | 2017 18               | NIL                                                                                         |                       |                | -                 |
|           3 | 2018 - 19 Uttarakhand | Development Infrastructure for Pilgrimage Facilitation in Badrinath Ji Dham ( Uttarakhand ) | of                    | 39 . 24        | 11 . 77           |
|           4 | 2019 20               |                                                                                             | NIL                   |                | -                 |

## Projects sanctioned under Central Agency Scheme

(Rs.in Lakh)

| Sl. No .   | Year of Sanction   | Name of State   | Name of Projects                                                         | Amount sanctioned   | Amount released   |
|------------|--------------------|-----------------|--------------------------------------------------------------------------|---------------------|-------------------|
| 1          | 2016 - 17          |                 | NIL                                                                      |                     |                   |
| 2 .        | 2017 - 18          | Punjab          | Project for Infrastructural Development at JCP Attari, Punjab            | 1312 . 00           | 545 . 96          |
| 3 .        | 2018 - 19          | Punjab          | Restoration / Renovation of Jallianwala Bagh Memorial at Amritsar,Punjab | 1929 . 00           | 838 . 00          |
| 4 .        | 2019 - 20          |                 | NIL                                                                      |                     |                   |

## Central Financial Assistance sanctioned for organising Fairs, Festivals & Tourism Related Events

( Rs . in Lakh )

| Year      | Name of State   | Name of Projects                                                                           | Amount sanctioned   | Amount released   |
|-----------|-----------------|--------------------------------------------------------------------------------------------|---------------------|-------------------|
| 2016 - 17 |                 | NIL                                                                                        |                     |                   |
| 2017 - 18 | Punjab          | 142nd Shree Baba Harivallabh Sangeet Samelan, Jalandhar and Hola Mohalla at Anandpur Sahib | 20 . 00             | 20 . 00           |
|           | Uttarakhand     | Yoga Festival                                                                              | 25 . 00             | 25 . 00           |
| 2018 - 19 | Punjab          | Sufi Festival, Harivallabha Sangeet Samelan                                                | 30 . 00             | 30 . 00           |
|           |                 | Patiala Heritage Festival                                                                  | 20 . 00             | 20 . 00           |
|           | Uttarakhand     | Tehri Festival and Yoga Festival                                                           | 50 . 00             | 50 . 00           |
| 2019 - 20 |                 | NIL                                                                                        |                     |                   |

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