Lok Sabha Question No. 2360 (UNSTARRED), answered on 2019-07-08
Subject: Film Tourism
Ministry: TOURISM
Asked by: Amol Ramsing Kolhe, Supriya Sadanand Sule, Subhash Ramrao Bhamre, Sunil Dattatray Tatkare

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.2360 ANSWERED ON 08.07.2019

## FILM TOURISM

2360. DR. AMOL RAMSING KOLHE:

SHRIMATI SUPRIYA SULE:

DR. SUBHASH RAMRAO BHAMRE:

SHRI SUNIL DATTATRAY TATKARE:

Will the Minister of TOURISM be pleased to state:

- (a) whether  film  tourism  has  a  scope  to  generate  $3  billion  by 2022  in  India  and  if  so,  the  details  thereof  along  with  the initiatives taken by the Government to encourage film tourism in  the  country and the extent of success achieved therefrom so far;
- (b) whether the Government has taken up the matter of promoting India as a destination for film shooting with the State Governments and if so, their response in this regard;
- (c) whether the Government proposes to extend financial support to State Governments and Union Territories for promoting film tourism and if so, the details thereof and the criteria fixed for this purpose; and
- (d) whether the Ministry of Information and Broadcasting and the Ministry of Tourism has signed a Memorandum of Understanding (MoU) to provide strong support for Film Tourism and if so, the details thereof and the objective behind the move?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a) to (d): The  Ministry of  Tourism  has  recognised  films  as  a powerful  tool  for  the  development  and  promotion  of  destinations under Niche Tourism Product. Several destinations have gained in terms  of  tourist  inflow  by  being  the  venue/location  of  popular domestic and international films.

'Film Tourism' provides exposure and promotion to the filmed destinations, which thereby brings job creation, investment opportunities,  and  income  generation  contributing  to  the  overall economic development of the area.

The Ministry of Tourism has taken following steps to promote Film Tourism in the country:

-  Signing of a Memorandum of Understanding with the Ministry of Information and Broadcasting in 2012, inter-alia, to promote Cinema of India as a sub-brand of 'Incredible India' at various International  Film  Festivals  and  markets  abroad,  to  develop synergy  between  tourism  and  the  film  industry  to  provide  a platform  for  enabling  partnerships  between  the  Indian  and global film industry.
-  Institution of a National Tourism Award in the category 'Most Film  Promotion  Friendly  State/UT'  to  encourage  the  State Governments and Union Territories to facilitate filming in their region;
-  Formulated guidelines for extending Central Financial Assistance (CFA) to State Governments/Union Territory Administrations for promotion of Film Tourism.  As per these Guidelines, CFA of Rs. 2.00 Lakh per film is extended, to the State Governments/Union Territory Administrations during each financial year.

The  Ministry  of  Information  and  Broadcasting,  Government  of India has informed that Film Facilitation Office (FFO) has been set up with a view to promote and facilitate film shootings in India. FFO acts as a Single Window facilitation point for ease of filming in India by  assisting  them  to  get  requisite  permission  and  disseminating information  on  shooting  locations  and  facilities  available  with  the Indian  Film  Industry  for  production  and  post-  production.  FFO  has also launched its web-portal https://ffo.gov.in/en for this purpose.

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