Lok Sabha Question No. 3530 (UNSTARRED), answered on 2020-03-16
Subject: Data on Improvement of Tourism and Revenue Earned
Ministry: TOURISM
Asked by: P.R. Natarajan

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.3530 ANSWERED ON 16.03.2020

## DATA ON IMPROVEMENT OF TOURISM AND REVENUE EARNED

3530. SHRI NATARAJAN P.R.:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government is having any data on the improvement  of  tourism  and  revenue  earned  during  the  past three years including current year, State-wise/ year-wise;
- (b) if so, the details thereof;
- (c) the steps taken to promote tourism and budget allocated/utilised during the above said period; and
- (d) the expected revenue in foreign money?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a), (b) & (d): Details  of  State/UT  wise  tourist  visits  during  last three years are given at Annexure-I. Ministry of Tourism, Government  of  India  does  not  centrally  maintain  State/UT  wise Foreign  Exchange  Earning  (FEEs)/revenue  earned  through  tourism. However,  estimated  FEEs  for  India  during  past  3  years  are  given below:

| S.   | Parameter                                     | 2017   | 2018   | 2019          | Growth Rate   | Growth Rate   |
|------|-----------------------------------------------|--------|--------|---------------|---------------|---------------|
| No.  |                                               |        |        | (Provisional) | 18/17         | 19/18         |
| 1    | Estimated FEEs through Tourism (in Rs. crore) | 177874 | 194881 | 210981        | 9.6%          | 8.3%          |

| 2   | Estimated FEEs through Tourism (US $ billion) 27.31   | 28.586   | 29.962   | 4.7%   | 4.8%   |
|-----|-------------------------------------------------------|----------|----------|--------|--------|

This shows that growth in FEEs during the recent years have been positive.

(c): Ministry  of  Tourism  promotes  India  as  a  holistic  destination. Activities are undertaken for promoting varied tourism products and destinations  of  India  in  the  Domestic  and  International  markets under  the  Domestic  Promotion  and  Publicity  including  Hospitality (DPPH)  and  Overseas  Promotion  and  Publicity  including  Marketing Development Assistance (OPMD) schemes. Details of budget allocated/expenditure under these schemes are given in AnnexureII.

Ministry  of  tourism  has  taken  following  steps  to  promote various  tourism  destinations  and  products  of  India  which  include following:

-  As  a  part  of  its  ongoing  activities,  annually  releases domestic  and  international  print,  electronic  and  online media campaigns under the 'Incredible India' brand-line.
-  Promotions are also undertaken through the website and Social Media accounts of the Ministry.
-  India  Tourism  Offices  in  India  and  overseas  undertake various promotional activities with the objective of showcasing the tourism potential of the different States/UTs.
-  In  the  light  of  Hon'ble  Prime  Minister's  goal to motivate individuals  to  visit  tourist  destinations,  promotion  of Domestic Tourism on social media has been undertaken.
-  Events like Paryatan Parv/Bharat Parv have been organized to promote DEKHO APNA DESH concept.

*******

ANNEXURE-I

STATEMENT IN REPLY TO PARTS (a), (b) & (d) OF THE LOK SABHA UNSTARRED QUESTION NO.3530 ANSWERED ON 16.03.2020 REGARDING DATA ON IMPROVEMENT OF TOURISM AND REVENUE EARNED.

| Details of Tourist Visits during years 2016 to 2018   | Details of Tourist Visits during years 2016 to 2018   |   Details of Tourist Visits during years 2016 to 2018 |   Details of Tourist Visits during years 2016 to 2018 | Details of Tourist Visits during years 2016 to 2018   |
|-------------------------------------------------------|-------------------------------------------------------|-------------------------------------------------------|-------------------------------------------------------|-------------------------------------------------------|
| Sr. no.                                               | States/UTs                                            |                                                  2016 |                                                  2017 | 2018 (Revised)                                        |
| 1                                                     | Andaman & Nicobar Islands                             |                                                400018 |                                                487232 | 513521                                                |
| 2                                                     | Andhra Pradesh                                        |                                             153505118 |                                             165705260 | 195048957                                             |
| 3                                                     | Arunachal Pradesh                                     |                                                392473 |                                                451152 | 520089                                                |
| 4                                                     | Assam                                                 |                                               5180055 |                                               6074427 | 5893128                                               |
| 5                                                     | Bihar                                                 |                                              29526658 |                                              33496768 | 34709584                                              |
| 6                                                     | Chandigarh                                            |                                               1214053 |                                               1457613 | 1578477                                               |
| 7                                                     | Chhattisgarh                                          |                                              16543691 |                                              17356731 | 19343900                                              |
| 8                                                     | Dadra & Nagar Haveli                                  |                                                590965 |                                                616090 | 611043                                                |
| 9                                                     | Daman & Diu                                           |                                                831870 |                                                863666 | 904518                                                |
| 10                                                    | Delhi *                                               |                                              30980915 |                                              31854925 | 31854925                                              |
| 11                                                    | Goa                                                   |                                               6330744 |                                               7737454 | 8015400                                               |
| 12                                                    | Gujarat                                               |                                              42596661 |                                              48791974 | 54882986                                              |
| 13                                                    | Haryana                                               |                                               7714286 |                                               6243706 | 4962929                                               |
| 14                                                    | Himachal Pradesh                                      |                                              18450520 |                                              19601533 | 16450503                                              |
| 15                                                    | Jammu & Kashmir                                       |                                               9477786 |                                              14315238 | 17215835                                              |
| 16                                                    | Jharkhand                                             |                                              33558728 |                                              33894172 | 35584623                                              |
| 17                                                    | Karnataka                                             |                                             130224352 |                                             180478339 | 214850172                                             |
| 18                                                    | Kerala                                                |                                              14210955 |                                              15765390 | 16701068                                              |
| 19                                                    | Lakshadweep                                           |                                                  9469 |                                                  7647 | 11748                                                 |
| 20                                                    | Madhya Pradesh                                        |                                             150853534 |                                              78397641 | 84345275                                              |
| 21                                                    | Maharashtra*                                          |                                             121185850 |                                             124270053 | 124270053                                             |
| 22                                                    | Manipur                                               |                                                153702 |                                                156951 | 182500                                                |
| 23                                                    | Meghalaya                                             |                                                839363 |                                               1002907 | 1216454                                               |
| 24                                                    | Mizoram                                               |                                                 68180 |                                                 68927 | 77518                                                 |
| 25                                                    | Nagaland                                              |                                                 61438 |                                                 67528 | 106598                                                |
| 26                                                    | Odisha                                                |                                              12919127 |                                              14111243 | 15319358                                              |
| 27                                                    | Puducherry                                            |                                               1515726 |                                               1663379 | 1757793                                               |
| 28                                                    | Punjab                                                |                                              39363062 |                                              41401987 | 45796030                                              |
| 29                                                    | Rajasthan                                             |                                              43008844 |                                              47526536 | 51989991                                              |

|   30 | Sikkim        |    813355 |   1424965 |   1497299 |
|------|---------------|-----------|-----------|-----------|
|   31 | Tamil Nadu    | 348534391 | 349921595 | 391983721 |
|   32 | Tripura       |    407398 |    468568 |    517249 |
|   33 | Telangana     |  95327400 |  85518442 |  93196483 |
|   34 | Uttar Pradesh | 216701016 | 237533823 | 288860600 |
|   35 | Uttarakhand   |  30622469 |  34493714 |  35760970 |
|   36 | West Bengal   |  75988950 |  81205260 |  87274470 |

*Figures of 2017 repeated for 2018.

*******

ANNEXURE-II STATEMENT  IN  REPLY  TO  PART  (c)  OF  THE  LOK  SABHA  UNSTARRED QUESTION  NO.3530  ANSWERED  ON  16.03.2020  REGARDING  DATA  ON

IMPROVEMENT OF TOURISM AND REVENUE EARNED

Details of OPMD and DPPH scheme outlay during last three years

(Rs. In Crore)

|        |                                                                                 | 2017 -18   | 2017 -18   | 2017 -18   | 2018-19   | 2018-19   | 2018-19   | 2019-20   | 2019-20   |
|--------|---------------------------------------------------------------------------------|------------|------------|------------|-----------|-----------|-----------|-----------|-----------|
| S. No. | Name of Schemes                                                                 | BE         | RE         | Exp        | BE        | RE        | Exp       | BE        | RE        |
| 1      | Overseas Promotion and Publicity including Market Development Assistance (OPMD) | 300        | 295        | 271.46     | 454.24    | 416.23    | 415       | 446.2     | 312.39    |
| 2      | Domestic Promotion and Publicity including Hospitality(D PPH)                   | 10         | 90         | 89.84      | 135       | 127.4     | 127.34    | 129.5     | 100       |

BE:  Budget Estimates RE:  Revised Estimates Exp: Expenditure

*******