Lok Sabha Question No. 1374 (UNSTARRED), answered on 2020-02-10
Subject: New Tourism Policy
Ministry: TOURISM
Asked by: Diya Kumari, Rajesh Verma

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.1374 ANSWERED ON 10.02.2020

## NEW TOURISM POLICY

1374. MS. DIYA KUMARI: SHRI RAJESH VERMA:

Will the Minister of TOURISM be pleased to state:

- (a) whether  the  Government  has  formulated  or  is  planning  to formulate  a  new  tourism  policy  to  promote  tourism  in  the country;
- (b)
- if so, the details thereof;
- (c) if  not,  the  time  by  which  it  is  likely  to  be  formulated  and implemented; and
- (d) the  plan  of  the  Government  to  promote  tourism  in  the  near future?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a) to (c): A new draft National Tourism Policy has been formulated which is currently being reviewed in the Ministry of Tourism prior to seeking Cabinet approval on the same.

Some of the salient features of the new draft National Tourism Policy include:

-  Focus  of  the  Policy  on  employment  generation  and community participation in tourism development.
- Stress  on  development  of  tourism  in  a  sustainable  and
-  responsible manner.
-  An all-encompassing Policy involving linkages with various Ministries, Departments, States/Union Territories and Stakeholders.
-  The Policy enshrines the vision of developing and positioning India as a 'MUST EXPERIENCE' and 'Transformational' Destination for global travellers, whilst encouraging Indians to explore their own country.
-  Development  and  promotion  of  varied  tourism  products including the rich Culture and Heritage of the country, as well  as  niche  products  such  as  Medical  &  Wellness, Meetings, Incentives, Conferences and Exhibitions (MICE), Adventure, Wildlife, etc.
-  Development  of  core  infrastructure  (airways,  railways, roadways, waterways, etc.) as well as Tourism Infrastructure.
-  Developing  quality  human  resources  in  the  tourism  and hospitality sectors across the spectrum of vocational to professional skills development and opportunity creation.
-  Creating an enabling environment  for investment in tourism and tourism-related infrastructure.
-  Emphasis on technology enabled development in tourism.
-  Focus on domestic tourism as a major driver of tourism growth.
-  Focus on promotions in established source markets and potential markets, which are contributing significantly to global tourist traffic, with targeted and country specific campaigns.
-  Emphasis  on  Tourism  as  the  fulcrum  of  multi-sectoral activities and dovetailing of activities of the Ministry with important / flagship schemes of the Government of India.

(d): Promotion of tourism in the domestic and overseas markets is an  ongoing  process.  The  Ministry  of  Tourism  promotes  India  as  a holistic destination under the Incredible India brand-line.  As part of its on-going activities, the Ministry releases print, electronic, online and  outdoor  media  campaigns  in  the  international  and  domestic markets,  to  promote  various  tourism  destinations  and  products  of the  country.  Promotions  are  also  undertaken  through  the  website and  social  media  accounts  of  the  Ministry. In addition, the Indiatourism offices in India and overseas disseminate information and undertake various promotional activities with the objective of showcasing  the  varied  tourist  destinations  and  products  of  the country.

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