Lok Sabha Question No. 714 (UNSTARRED), answered on 2018-07-23
Subject: Inclusion of Tourist Places under Incredible India Campaign
Ministry: TOURISM
Asked by: Pratyusha Rajeshwari Singh

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.714 ANSWERED ON 23.07.2018

## INCLUSION OF TOURIST PLACES UNDER INCREDIBLE INDIA CAMPAIGN

## 714.  SHRIMATI PRATYUSHA RAJESHWARI SINGH:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has included/proposes to include the tourist  places  of  various  States  including  Odisha  under  the Incredible India campaign and if so, the details thereof;
- (b) whether the Government has received any proposal from the State Governments in this regard and if so, the details thereof and the action taken thereon, State/UT-wise;
- (c) whether the Government has provided any assistance to the State Governments in this regard; and
- (d) if so, the details thereof, State/ UT-wise and if not, the reasons therefor?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI K.J. ALPHONS)

(a) to (d): The  Ministry  of  Tourism  promotes  India  in  a  holistic manner  and  as  part  of    its  ongoing  activities,  annually  releases global  print,  electronic  and  online  media  campaigns  in    important and potential markets overseas, under the 'Incredible India' brandline, to promote various tourism destinations  and  products  of the country.

The Ministry of Tourism does not allocate any funds to State Governments/Union Territory (UT) Administrations for publicity and promotional  campaigns.  However,  Central  Financial  Assistance  is provided to them for the following promotional activities, based on proposals  received  from  the  States/Union  Territories,  subject  to adherence to scheme guidelines and availability of funds:

- (i) Organising Fairs, Festivals and Tourism related Events
- (ii) Joint Advertising in Print Media Campaign
- (iii) Production of Publicity Material in collaboration with the Private Sector
- (iv) Promotion of film tourism

Details of central financial  assistance sanctioned  to  the States/UTs for the above, during the last financial year 2017-18 are at Annexure.

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ANNEXURE

STATEMENT  IN  REPLY  TO  PARTS  (a)  TO  (d)  OF  LOK  SABHA UNSTARRED QUESTION NO.714 ANSWERED ON 23.07.2018 REGARDING INCLUSION OF TOURIST PLACES UNDER INCREDIBLE INDIA CAMPAIGN.

CFA Extended to States/UTs for Fairs, Festivals & Tourism Related Events during 2017-18

(Rs. in Lakh)

| State/UTs         | Name of Projects                                                                                                       |   Sanctioned Amount |   Amount Released |
|-------------------|------------------------------------------------------------------------------------------------------------------------|---------------------|-------------------|
| Arunachal Pradesh |  Tawang Festival  Menchuka Adventure Festival  Orange Festival, Dambuk                                              |                  40 |                40 |
| Assam             |  Rass Mahotasava Majuli  Bodo National Festival  Rangoli Festival                                                   |                  35 |                35 |
| Chandigarh        |  World Tourism Day  Chandigarh Carnival  Rose Festival 2017                                                         |                  30 |                30 |
| Gujarat           |  Rann Utasav (2016-2017)                                                                                              |                  25 |                25 |
| Haryana           |  Pinjore Festival 2017  Surajkund Crafts Mela 2018                                                                   |                  55 |                40 |
| Himachal Pradesh  |  International Kullu Dussehra Festival-2017                                                                           |                  25 |                25 |
| Kerala            |  Home Stay and Rural Tourism Travel Meet  Sargalaya International Art & Crafts Festival  President Trophy Boat Race |                  50 |                50 |
| Madhya Pradesh    |  Pachmarhi Utsav  Jal Mahotsava, Hanuwantia  Khajuraho Dance Festival 2018 - 15 Lakh                                |                  50 |                50 |
| Manipur           |  Manipur Sangai Festival and Youth Adventure  Water Sports Festival                                                  |                  50 |                50 |
| Meghalaya         |  Wangala Dance Festival  Nongkrem Dance Festival                                                                     |                  50 |                50 |

| Mizoram       |  Lasubon Festival  Winter Festival                                                                                                                     |   50.00 |   50.00 |
|---------------|----------------------------------------------------------------------------------------------------------------------------------------------------------|---------|---------|
| Nagaland      |  Rengm's Ngadah Festival  Hornbill Festival  Sekrenyi Festival                                                                                        |      50 |      50 |
| Punjab        |  142 nd Shree Baba Harivallabh Sangeet Samemelan, Jalandhar  Hola Mohalla at Anandpur Sahib                                                            |      20 |      20 |
| Sikkim        |  Red Panda Winter Festival, Gangtok  World Tourism Day, Gangtok                                                                                        |      50 |      50 |
| Tamilnadu     |  India Dance Festival at Mamallapuram                                                                                                                   |      25 |      25 |
| Telangana     |  3 rd International Kite Festival  Hyderabad Golf Association Golconda Masters Golf Championship 'A Professional Golf Tour of India(PGTI) at Hyderabad |      45 |      45 |
| Uttar Pradesh |  Shilpotsava Noida  Seminar on Cultural / Tourism Development, Distt - Sitapur                                                                         |      50 |      50 |
| Uttarakhand   |  Yoga Festival, March 2018                                                                                                                              |      25 |      25 |
| Total         | Total                                                                                                                                                    |     725 |     710 |

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