Lok Sabha Question No. 3403 (UNSTARRED), answered on 2019-12-09
Subject: Promotional Tourism Projects in Kashmir
Ministry: TOURISM
Asked by: Amar Singh

## GOVERNMENT OF INDIA

## MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.3403 ANSWERED ON 09.12.2019

## PROMOTIONAL TOURISM PROJECTS IN KASHMIR

## 3403. DR. AMAR SINGH:

Will the Minister of TOURISM be pleased to state:

- (a) whether  the  Government  is  planning  to  revive  the  lost  revenue from  tourism  following  the  revocation  of  Article  370  in  Kashmir that banned tourists for two months;
- (b) if so, the details of the promotional projects; and
- (c) if not, the reasons therefor?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a) to (c): Ministry  of  Tourism  promotes  India  as  a  holistic  destination under the Incredible India brand-line. As a part of its on -going activities, the Ministry  conducts  Road  Shows  in  tourist  generating  and  the potential markets, annually releases print, electronic, online and outdoor media campaigns in the international and domestic markets to promote various  tourism  destinations  and  products  of  the  country,  including Jammu  &  Kashmir. In  addition,  the  Indiatourism  Offices  in  India  and overseas  disseminate  information  and  undertake  various  promotional activities with the objective of showcasing the varied tourist destinations and products of the country.

The Ministry under its schemes of Swadesh Darshan and PRASHAD provides financial assistance to State Governments/UT Administrations/Central Agencies including Jammu  &  Kashmir for development of tourism infrastructure in the country. The Ministry has sanctioned 7 projects under the above schemes for Rs.611.21 Crore. The details  are  at  Annexure.  These  projects  are  at  various  stages  of implementation/completion. Once complete these projects are expected to boost tourism in Jammu & Kashmir and Ladakh.

As  a  part  of  its  ongoing  promotional  activities,  the  Ministry  of Tourism, Government of India celebrated Paryatan Parv in October 2019

during which tourism destination/products of various States/UTs including Jammu & Kashmir were promoted.

In addition, as per the information received from Jammu & Kashmir Tourism Department, various steps have been taken by them to attract tourists in Jammu & Kashmir including the following:

-  Promotional campaigns have been launched at National level to attract maximum number of tourists.
-  For wide publicity of the tourism potential of Jammu & Kashmir, a  comprehensive campaign has been launched through various prominent national newspapers.
-  Promotional campaign has been started by way of train wraps in various trains running across country.
-  The  Jammu & Kashmir Tourism Department is participating  in various  National  &  International  Travel  Marts  such  as  World Travel Mart (WTM), London, Annual Convention of Indian Association  of  Tour  Operators  (IATO),  India  Travel  Mart  (ITM), Travel  &  Tourism  Fair  (TTF)  etc.,  for  promotion  of  tourism  at National & Global level.
-  Initiated promotions through LEDs at prominent places in Delhi and Mumbai Airports.

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## ANNEXURE

STATEMENT  IN  REPLY  TO  PARTS  (a)  TO  (c)  OF  LOK  SABHA UNSTARRED QUESTION NO.3403 ANSWERED ON 09.12.2019 REGARDING PROMOTIONAL TOURISM PROJECTS IN KASHMIR.

(Rs. in Crore)

| Sl. No.   | Schemes         | Name of the Project                                                                                                                    |   Amount Sanctioned |
|-----------|-----------------|----------------------------------------------------------------------------------------------------------------------------------------|---------------------|
| 1.        | Swadesh Darshan | Integrated Development of Tourism Infrastructure Projects under Himalayan Circuit.                                                     |               82.97 |
| 2.        | Swadesh Darshan | Integrated Development of Tourist Facilities at Jammu-Rajouri-Shopian- Pulwama under Himalayan Circuit theme                           |               96.38 |
| 3.        | Swadesh Darshan | Integrated Development of Tourist Facilities under the Construction of Assets in lieu of those Destroyed in Floods in 2014             |               98.7  |
| 4.        | Swadesh Darshan | Integrated Development of Tourist facilities at Mantalai- Sudhmahadev- Patnitop under Himalayan Circuit Theme                          |               97.82 |
| 5.        | Swadesh Darshan | Integrated Development of Tourist Facilities at Anantnag- Kishtwar- Pahalgam - Daksum - Ranjit Sagar Dam under Himalayan Circuit Theme |               96.39 |
| 6.        | Swadesh Darshan | Integrated Development of Tourist Facilities at Gulmarg-Baramulla- Kupwara-Leh under Himalayan Circuit Theme                           |               96.93 |
| 7.        | PRASHAD         | Development at Hazratbal                                                                                                               |               42.02 |
|           |                 | Total                                                                                                                                  |              611.21 |

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