Lok Sabha Question No. 674 (UNSTARRED), answered on 2018-07-20
Subject: Funds for Yoga Day
Ministry: AYURVEDA,YOGA & NATUROPATHY,UNANI,SIDDHA AND HOMEOPATHY (AYUSH)
Asked by: RABINDRA KUMAR JENA

## GOVERNMENT OF INDIA MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY (AYUSH)

LOK  SABHA UNSTARRED  QUESTIO N NO. 674 TO BE ANSWERED ON 20 TH JULY, 2018

## FUNDS FOR YOGA DAY

## 674. SHRI RABINDRA KUMAR JENA:

Will  the  Minister of AYURVEDA,  YOGA  AND  NATUROPATHY,  UNANI, SIDDHA AND HOMOEOPATHY (AYUSH) be pleased to state:

- (a) the details of funds allocated and utilized for the International Yoga Day on June 21 each of the last four years;
- (b) the deta ils of expenditure incurred under the funds utilized for International Yoga Day 2014;
- (c) whether other Ministries are also mandated to organise activities on International Yo and
- (d) if so, the details thereof along with the expenditure i ncurred by other Ministries separately?

## ANSWER THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY (SHRI SHRIPAD YESSO NAIK)

- (a) & (b):      The funds al located and utilized for the International Day of Yoga(IDY) on 21 st June during each of the last four years from IEC Budget of Ministry of AYUSH is as under:

|   Year | Funds Earmarked     | Utilized            |
|--------|---------------------|---------------------|
|   2015 | Rs. 16,39,69,337/ - | Rs. 16,39,69,337/ - |
|   2016 | Rs. 18,03,28,485/ - | Rs. 18,03,28,485/ - |
|   2017 | Rs. 26,42,12,470/ - | Rs. 26,42,12,470/ - |
|   2018 | Rs. 36,80,85,850/ - | Rs. 15,59,74,960/ - |

The observation of IDY started in 2015. The details of expenditure incurred and earmarke observation of the same since 2015 is given at Annexure .

- (c ): Ministry of AYUSH being the Nodal Ministry to organize different programmes relate to International Yoga Day encourages other Ministries to observe International Yoga Day befitting manner. However, there is no mandate given to any other Ministry in t his matter.

- (d): Does not arise in view of (c) above.

……………..

## IDY 2015 Expenditure Statement

| 1     | Advertisment through electronic Media including TV/Radio/digital Cinema etc                                                   | Amount    |
|-------|-------------------------------------------------------------------------------------------------------------------------------|-----------|
| i     | Publicity through DAVP                                                                                                        | 48178852  |
| ii    | Publicity through AIR                                                                                                         | 6582117   |
| iii   | Publicity through DD                                                                                                          | 10077600  |
| iv    | Genesis Media for production of Films                                                                                         | 961818    |
| v     | NFDC for production of spots                                                                                                  | 4601452   |
| vi    | DAVP for duplication of film                                                                                                  | 570000    |
|       |                                                                                                                               | 70971839  |
| 2     | Outdoor Publicity                                                                                                             | 17400000  |
| 3     | Newspaper advertisement & print activity                                                                                      |           |
| 4     | Other activities like arrangement of event at Delhi NDMC/UD/CPWD/Arch Concept and Ernt& Young/NSS/Guinness World Records etc. | through   |
| i     | DTC for providing transportation                                                                                              | 7495257   |
| ii    | ITPO for Bus Parking                                                                                                          | 50000     |
| iii   | NDMC for toilets and Water                                                                                                    | 1783482   |
| iv    | CPWD for Civil, Electrical& Horticulture Support                                                                              | 6848816   |
| v     | Event Management through M/s. Arch Concept Ltd.                                                                               | 36370997  |
| vi    | Guinness World Record                                                                                                         | 1249801   |
| vii   | Ernst & Young for Guinness World Record Consultant                                                                            | 13256250  |
| viii  | Ministry of HRD for mobilizing Children                                                                                       | 964165    |
| ix    | NSS Volunteers                                                                                                                | 2250000   |
|       |                                                                                                                               | 70268768  |
| 5     | NTC for providing -T Shirts                                                                                                   | 5301450   |
| 6     | Miscellaneous                                                                                                                 |           |
| i     | MTNL for Telephone rent                                                                                                       | 2280      |
| ii    | Panchtatva for Logo Design                                                                                                    | 25000     |
|       |                                                                                                                               | 27280     |
| Total | Total                                                                                                                         | 163969337 |

## Annexure

| IDY - 2016 Expenditure earmarked   | IDY - 2016 Expenditure earmarked                                                                                         | IDY - 2016 Expenditure earmarked   |
|------------------------------------|--------------------------------------------------------------------------------------------------------------------------|------------------------------------|
| Sl. No.                            | Subject                                                                                                                  | Amount                             |
| A                                  | Main Event at Chandigarh                                                                                                 |                                    |
|                                    | Main Event at Chandigarh                                                                                                 | 5,00,00,000                        |
|                                    | Sub Total                                                                                                                | 5,00,00,000                        |
| B                                  | Yoga Apparel                                                                                                             |                                    |
|                                    | Procurement of T - shirts                                                                                                | 53,34,500                          |
|                                    | Additional -T shirts                                                                                                     | 22,473                             |
|                                    | Procurementof Yoga Mats                                                                                                  | 4,57,700                           |
|                                    | Design of Yoga Apparel                                                                                                   | 7,00,000                           |
|                                    | Sub Total                                                                                                                | 65,14,673                          |
| C                                  | Media Publicity                                                                                                          |                                    |
|                                    | i) Telecast of IDY Spots through various TV                                                                              | Channels 4,47,89,638               |
|                                    | Telecast of 10 Yoga Aasana Clips                                                                                         | 1,81,05,462                        |
|                                    | Community Radio                                                                                                          | 24,28,065                          |
|                                    | Digital Cinema theatres                                                                                                  | 23,09,339                          |
|                                    | Pvt. FM Radio                                                                                                            | 99,99,954                          |
|                                    | AIR Stations                                                                                                             | 52,20,075                          |
|                                    | Outdoor Publicity of IDY                                                                                                 | 1,37,31,597                        |
|                                    | 2016 Additional Outdoor Publicity in Delhi at Public                                                                     | Utility Sites 25,76,250            |
|                                    | Telecast of 60 sec. Clip on declaration of International Day Yoga (21st June)                                            | of 32,90,388                       |
|                                    | Broadcast of Yog Geet                                                                                                    | 24,46,550                          |
|                                    | Broadcast of 10 sec. clip for Google Hangout on IDY Ramdev, B.K. Shivani, Hospitality at Vigyan Bhawan, at Vigyan Bhawan | (Baba Booking 2,54,676             |
|                                    | Newspaper Advertisement                                                                                                  | 50,27,300                          |
|                                    | Publicity through DTC Buses                                                                                              | 28,92,900                          |
|                                    | Development of IDY Posters                                                                                               | 87,500                             |
|                                    | AYUSH publicity through article in India Today                                                                           | Magazine 20,00,000                 |
|                                    | Media Persons to Chandigarh                                                                                              | 3,78,286                           |
|                                    | Telecast of Video Spots on IDY during the Programme 'Yoga for Good Health' by NE Region Doordarshan Guwahati.            | 46,575                             |
|                                    | Sub Total                                                                                                                | 11,55,84,555/ -                    |

| D   | Yoga Olympiad by NCERT and other online contests                |                 |
|-----|-----------------------------------------------------------------|-----------------|
|     | Yoga Olympiad by NCERT                                          | 25,00,000       |
|     | Online Yoga Selfie contest                                      | 15,000          |
|     | Online Caption Contest                                          | 15,000          |
|     | Online Yoga Quiz Contest                                        | 25,000          |
|     | Online Video contest                                            | 15,000          |
|     | Online Essay Contest                                            | 15,000          |
|     | Sub Total                                                       | 25,85,000       |
| E   | Support to Yoga Events                                          |                 |
|     | IDY Event at Connaught Place by Rahgiri Foundation through NDMC | 53,19,257       |
|     | Yoga on Wheels                                                  | 3,25,000        |
|     | Sub Total                                                       | 56,44,257       |
|     | Grand Total                                                     | 18,03,28,485/ - |

## Expenditure Statement on IDY 2017

| S. No.   | Activity                                     | Funds Earmarked in Rs.   |
|----------|----------------------------------------------|--------------------------|
|          | (A) Publicity                                |                          |
| 1        | Publicity through TV                         | 10,27,15,197             |
| 2        | Publicity through All India Radio/Private FM | 1,95,78,622              |
| 3        | Outdoor Publicity                            | 1,49,86,509              |
| 4        | Newspaper Advertisement                      | 1,78,91,493              |
| 5        | Digital Cinema Campaign                      | 70,00,000                |
|          | Sub Total                                    | 16,21,71,821             |
|          | (B)Financial Assistance to Organizations     |                          |
| 1        | NDMC                                         | 50,00,000                |
| 2        | Government of Uttar Pradesh                  | 8,50,00,000              |
|          | Sub Total                                    | 9,00,00,000              |
|          | (C) Miscellaneous                            |                          |
| 1        | Procurement of -T Shirts                     | 93,81,730                |
| 2        | Procurement of Mats                          | 5,40,000                 |
| 3        | MOS(IC) Letters to Gram Pradhans by Dept. of | 21,18,919                |
|          | Sub Total                                    | 1,20,40,649              |
|          | Total funds earmarked                        | 26,42,12,470             |

## IDY - 2018 Expenditure Statement

| S.No   | Activity                                                                              | Funds Earmarked        |
|--------|---------------------------------------------------------------------------------------|------------------------|
| 1      | Electronic publicity through DAVP, AIR, Doordarshan                                   | Rs. 20,02,07,337/ -    |
| 2      | Print Publicity                                                                       | Rs. 3,11,17,019/ -     |
| 3      | OutdoorPublicity                                                                      | Rs. 1,49,88,167/ -     |
| 4      | Financial Assistance to Government of Uttarakhand Mass Yoga Demonstration at Dehradun | for Rs. 3,10,00,000/ - |
| 5      | Hiring of event management agency for celebration Mass Yoga Demonstration at Dehradun | of Rs. 3,40,00,000/ -  |
| 6      | Financial Assistance to MDNIY, CCRYN & NDMC                                           | Rs. 2,00,00,000/ -     |
| 7      | Procurement of -T Shirts                                                              | Rs. 1,21,81,447/ -     |
| 8      | Letters to Gram Pradhans through India Post                                           | Rs. 18,06,812/ -       |
| 9      | World Yoga Ambassadors Tour through KATPS                                             | Rs. 69,59,512/ -       |
| 10     | Yoga Awards                                                                           | Rs.50,00,000/ -        |
| 11     | Coffee Table Book on Yoga                                                             | Rs. 39,00,000/ -       |
| 12     | Miscellaneous                                                                         | Rs. 69,25,556/ -       |
|        | Total                                                                                 | Rs. 36,80,85,850/ -    |