Lok Sabha Question No. 5692 (UNSTARRED), answered on 2019-07-26
Subject: Indigenous Ayurvedic Medicines
Ministry: AYURVEDA,YOGA & NATUROPATHY,UNANI,SIDDHA AND HOMEOPATHY (AYUSH)
Asked by: Magunta Sreenivasulu Reddy, Anurag Sharma

## GOVERNMENT OF INDIA MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY (AYUSH)

LOK  SABHA UNSTARRED  QUESTION NO. 5692 TO BE ANSWERED ON 26 TH JULY, 2019

## INDIGENOUS AYURVEDIC MEDICINES

## 5692. SHRI MAGUNTA SREENIVASULU REDDY: SHRI ANURAG SHARMA:

Will  the  Minister of AYURVEDA,  YOGA  AND  NATUROPATHY,  UNANI, SIDDHA AND HOMOEOPATHY (AYUSH) be pleased to state:

- (a) whether the Government has any user friendly mechanism to promote indigenous Ayurved medicines in the country, i f so, the details thereof and if not, the reasons therefor;
- (b) the details of mechanism and modalities available for promotion of indigenous Ayur medicines in the Country;
- (c) whether the Government is aware that the AYUSH medicines are available naturally in Jhan and Lalitpur area;
- (d) if so, the details thereof and the measures taken by the Government for their conse and
- (e)  the  steps  taken  by  the  Government  to  ensure  i ts  marketing  and  collection  in  a  systemic manner in its vicinity?

## ANSWER

## THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY (SHRI SHRIPAD YESSO NAIK)

- (a): The  Ministry  has  been  implementing  Central  Sector  Scheme  for  Promotion  of Information Education and Communication (IEC) in AYUSH for promotion of AYUSH Systems of Medicine including Ayurveda. Activities like Nat onal/ State Arogya Fair s, Ayurveda Parv , celebration of Ayurveda Day, Seminars, Exhibitions, Workshops, Conferences etc. are taken up under this Scheme.

The  MinistryundertakesIEC  Campaigns on  different  media includingprintand electronic media  for  creating  awareness  relating  to  AYUSH  System s  of  Medicine  including Ayurveda. These  campaigns  aim  to  reach  out  to  the  common  people  and  are  designed  and implemented keeping their sensibilities in view.

Ministry of AYUSH is alsopromoting the AYUSH Systems including Ayurveda on its various Social Media Platforms i.e. Facebook, Twitter, YouTube etc.

(b ) : The Ministry has been making use of various Information, Education and Communication (IEC) activities for the promotion of indigenous Ayur vedic medicines in the country.

The  Ministry  has  been  organizing  Arogya  Fairs  on  AYUSH  System  of  Medicines including Ayurveda in collaboration with institutions like India Trade Promotion Organization (ITPO),  Federation  of  Indian  Chambers  of  Commerce  &  I ndustry  (FICCI),  CII,  ICC  and Associated  Chambers  of  Commerce  and  Industry  of  India  (ASSOCHAM) as  well  as  other reputed organization working in the field of AYUSH System s of medicine at National and State level.

The Ministry observes Ayurveda Dayevery ye arwith the support of concerned Research Councils/National  Institutes  and  reputed  organizations/ NGOs.  This  is  done  with the involvement of governments of States and UTs as well .

Support  is  extended  for  organizing  of Ayurveda  Parv to government/non - government Ayurveda  Organizations,  State  AYUSH  Directorates,  Ayurveda  teaching  institutes and other non- profit organizations working in the field of Ayurveda through a duly established selection procedure.

For popularization and promotion of AYUSH Systems of Medicine including Ayurveda, the  Ministry carries out TV,  Radio,Print  Media  and  Outdoor  P ublicity  campaigns  through Bureau of Outreach & Communication , National Film Development Corporatio n, Doordarshan, All India Radio and other suita bleagenc ies.

Financial  assistance  is  provided  for  organizing  Seminar s,  Conference s,  Symposium s, Workshop s, meeting setc .on AYUSH Systems of Medicine including Ayurveda to Central/ State Government bodies , Universities, Educational & Research Institution s, Registered Autonomous Bodies/ Associations, reputed NGOs etc. working in the field of AYUSH Systems of Medicin and in volved in the promotionand development of AYUSH.

(c):        No.

(d) & (e):      Does not arise in view of (c) above.

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