Lok Sabha Question No. 2159 (UNSTARRED), answered on 2020-09-23
Subject: Measures to Promote Handicrafts
Ministry: TEXTILES
Asked by: Annasaheb Shankar Jolle, M.K. Vishnu Prasad

## LOK SABHA UNSTARRED QUESTION NO. 2159 TO BE ANSWERED ON 23.09.2020

## MEASURES TO PROMOTE HANDICRAFTS

## 2159.    SHRI ANNASAHEB SHANKAR JOLLE: DR. VISHNU PRASAD M.K.:

## Will the Minister of TEXTILES वस्त्र मंत्री

be pleased to state :

(a) whether the Government has taken any steps to harness the potential of hinterland handicrafts across the country, if so, the details thereof and if not, the reasons therefor;

(b) whether the Government has any schemes to promote Indian Handicrafts globally and improve its export competitiveness, if so, the details thereof, State/UT-wise and scheme-wise and if not, the reasons therefor; and

(c) whether there is any platform to get together all the skilled artisans on a single platform to help them network and aid each other, if so, the details thereof and if not, the reasons therefor?

## उत्तर

## ANSWER

## वस्त्र मंत्री ( श्रीमती स्मृतत ज़ूबिन इरानी )

MINISTER OF TEXTILES (SMT. SMRITI ZUBIN IRANI)

(a): Yes  Sir,  The  Government  of  India  implements  various  schemes  for  promotion  and development  of  handicraft sector and artisans through National  Handicraft  Development Programme [NHDP] and Comprehensive Handicrafts Cluster Development Scheme [CHCDS] to  emphasize  integrated  approach  for  upliftment  of  handicraft  sector  in  a  holistic  manner.    The NHDP and CHCDS have following components:

## National Handicrafts Development Programme [NHDP]:

- (i) Base Line Survey & Mobilization of Artisans under Ambedkar Hastshilp Vikas Yojana
- (ii) Design & Technology Up-gradation
- (iii) Human Resource Development
- (iv) Direct Benefit to Artisans
- (v) Infrastructure and Technology Support
- (vi) Marketing Support & Services
- (vii) Research and Development

## Comprehensive Handicrafts Cluster Development Scheme [CHCDS]:

- (i) Mega Cluster
- (ii) Integrated Development and Promotion of Handicrafts Projects (Special Projects)
- (b): To  promote  Indian  handicrafts  globally  and  improve  its  export  competitiveness,  the interventions are being implemented under Marketing Support & Services scheme. The details of interventions implemented during 2019-20 are as under:
- (c): The  Office  of  Development  Commissioner  (Handicrafts)  has  initiated  the  process  of registering  handicraft  artisans  on  Government  e-Marketplace  (GeM)  to  provide  direct  market access.

| Sl. No.   | Interventions                                                        |   No. of activities |
|-----------|----------------------------------------------------------------------|---------------------|
| 1.        | Thematic Exhibition                                                  |                  27 |
| 2.        | Participation in International Exhibition / Live Demonstration       |                  19 |
| 3.        | Road show/Awareness Campaign                                         |                   5 |
| 4.        | Cultural Exchange Programme                                          |                   2 |
| 5.        | International Publicity and Brand Promotion through Electronic media |                   2 |
| 6.        | Marketing Study Abroad                                               |                   2 |
| 7.        | Compliance Measure                                                   |                   1 |
| 8.        | International Craft Exposure Programme                               |                   1 |
| 9.        | Reverse Buyer Seller Meet                                            |                   1 |
|           | Grand Total                                                          |                  60 |

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