Lok Sabha Question No. 522 (UNSTARRED), answered on 2018-07-20
Subject: BBBP Scheme
Ministry: WOMEN AND CHILD DEVELOPMENT
Asked by: SHOBHA KARANDLAJE

## GOVERNMENT OF INDIA MINISTRY OF WOMEN AND CHILD DEVELOPMENT

## LOK SABHA UNSTARRED QUESTION NO. 522

TO BE ANSWERED ON 20.07.2018

## BBBP SCHEME

## 522 : KUMARI SHOBHA KARANDLAJE

Will the Minister of WOMEN AND CHILD DEVELOPMENT be pleased to state:

- (a) the salient features and main focus points of Beti Bachao Beti Padhao (BBBP) Scheme;
- (b) the steps taken by the Government for training of women sarpanches in every district for achieving the goals of the scheme;
- (c)        whether the Government proposes to start an e-magazine to capture the innovations and best practices so as to find out what works and what doesn't work under the scheme and if so, the details thereof;
- (d)        whether the Government has taken steps in the direction of creating assets for girl child with he involvement of parents and if so, the details thereof; and
- (e)         the other major steps taken for the successful implementation of the scheme on ground and the various interventions initiated by the Government thereunder?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF WOMEN AND CHILD DEVELOPMENT (DR. VIRENDRA KUMAR)

- (a)              Beti  Bachao  Beti  Padhao  Scheme  (BBBP) was launched by Hon' Prime Minister on 22nd January, 2015 addresses the declining Child Sex Ratio (CSR) and related issues of  women empowerment and aims to change mindsets to value girl child. It is a triministerial  effort  of  Ministries  of  Women  and  Child  Development,  Health  &  Family Welfare and Human Resource Development. The key elements of the scheme include nation-wide awareness and advocacy campaign and multi- sectoral action, initially in selected 100 districts (low on CSR) and got expanded to 61 additional districts in 201516.     Considering  the  encouraging  results  of  implementation  in  161  districts  the Government of India has expanded the BBBP Scheme in all 640 districts (as per census 2011) of the Country on 8 th March, 2018. The 405 districts are covered through Multi sectoral intervention, Media & Advocay and 235 districts covered through alert Media &  Advocacy  outreach.  Multi-sectoral  action  includes  effective  enforcement  of  preConception  &  Pre-Natal  Diagnostic  Techniques  (PC&PNDT)  Act,  Pre-Natal/  Post Natal care of mother, improve enrolment of girls in schools, community engagement/ training/ awareness generation etc.
- (b)            The  Ministry  of  Women  and  Child  Development  recognized  the  need  for  a  gender sensitive  programme  for  women  sarpanches  (Elected  Women  Representatives)  and National  Institute  for  Public  Cooperation  and  Child  Development  (NIPCCD)  has designed a programme to the specific requirements of women sarpanches for enhancing their  knowledge.    During  training  programme,  information  is  imparted  on  flagship schemes of the Central and State government with special focus on BBBP   along   with

knowledge on the important legislations for protection of women and children.  So far, 486 Master Trainers were trained through Training of Trainers Programme (ToT) from different organizations  working in the domain of Panchayati Raj and 18,578 Women Sarpanches across 414 districts from14 States of the country were trained,

- (c)           & (d) No, Madam.
- (e)        The Multi-sectoral interventions and Media campaign and advocacy of BBBP has been envisaged  for  greater  coverage/reach  in  the  country.  BBBP  is  already  capturing collective consciousness in the Country. To sensitize the masses and for changing their mindset  a  Nation-wide  campaign  was  launched  which  includes  radio  spots/jingles  in Hindi  and  regional  languages,  video  spots,  SMS  campaigns,  community  engagement through mobile exhibition vans, and field publicity Mailers, Hand-outs, Brochures and other  IEC material in English, Hindi and regional languages has been adopted which includes social media platforms.

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