Lok Sabha Question No. 4720 (UNSTARRED), answered on 2021-03-24
Subject: Toy Sector
Ministry: COMMERCE AND INDUSTRY
Asked by: Chandra Sekhar Bellana

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY

## DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE

## LOK SABHA

## UNSTARRED QUESTION NO. 4720. TO BE ANSWERED ON WEDNESDAY, THE 24 TH  MARCH, 2021.

## TOY SECTOR

## 4720.  SHRI CHANDRA SEKHAR BELLANA:

Will the Minister of COMMERCE AND INDUSTRY be pleased to state:

वाणिज्य  एवं उद्योग मंत्री

- (a) whether the Government has identified the by sector as one of the champion sectors, with a long term vision and plan to develop toy clusters in the country;
- (b) if so, the details thereof;
- (c) whether the Government plans to give a boost to domestic toy manufacturers; and
- (d) if so, the details thereof?

## ANSWER

## वाणिज्य  एवं उद्योग मंत्रालय में राज्य मंत्री (श्री सोम प्रकाश) THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY (SHRI SOM PARKASH)

- (a) & (b): Yes  Sir.  The  toy  sector  has  been  identified  as  one  of  the  champion sectors.  A  number  of  measures  have  been  identified  to  develop  toy clusters in the country with a long term vision. Some of the measures identified  are:  Using  toys  as  a  learning  resource;   Designing  of  toys based  on  Indian  values,  culture,  and  history;  Organizing  hackathons and  grand  challenges  for  toy  designing  and  manufacturing;  Public procurement  of indigenous toys; Promoting  Made  in India toys; Promoting indigenous toy clusters; Monitoring quality of toys; Controlling imports of sub-standard and unsafe toys, etc.
- (c) & (d): A number of toy clusters have been identified for boosting domestic toy manufacturers. The details of the toy clusters are enclosed at Annexure.

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## ANNEXURE

## ANNEXURE REFERRED TO IN REPLY TO PARTS (c) & (d) OF THE LOK SABHA UNSTARRED QUESTION NO. 4720 FOR ANSWER ON 24.03.2021.

## Details of Toy Clusters

- A. (i)    The following toy Clusters under the Scheme of Fund for Regeneration of Traditional Industries (SFURTI) of Ministry of Micro, Small & Medium Enterprises (MSME) are being implemented;
2. (ii) Further, following 13 clusters from Rajasthan, Karnataka, Tamil Nadu, Maharashtra, M.P. and U.P. have been approved under SFURTI scheme which will benefit 8797 artisans;
- B)        Ministry of Textiles has identified 13 clusters across the country with a view for  the  overall  development  of  cluster  artisans.  These  clusters  are  located  at Channapatna, Kinhal, Kondapalli, Etikopaka, Nirmal, Tanjore, Cudappah, Varanasi Chitrakoot,  Jaipur,  Dhubri,  Bishnupur  and  Indore.  Virtual  Toy  fair  was  organized during 27th February 2021 to 4 th March 2021 in which 1074 exhibitors participated, including  2l5  artisans  from  these  13  clusters.  Need  based  intervention  are  being provided  in  these  clusters  such  as  Technology  support,  marketing,  soft  and  hard interventions,  infrastructural  support  for  the  sustainable  development  of  handicraft artisans.

|   S.No. | Cluster Name                      | State Name     | District   |   No. of Artisans |
|---------|-----------------------------------|----------------|------------|-------------------|
|       1 | Kondapali Toy Cluster             | Andhra Pradesh | Krishna    |               201 |
|       2 | Sagara Woodcrafts and Toy Cluster | Karnataka      | Shivamogga |               580 |

|   S. No. | Name of the Cluster                                                                | State Name     | District                |   No. of Artisans |
|----------|------------------------------------------------------------------------------------|----------------|-------------------------|-------------------|
|        1 | Deep Hast Shilp Wooden Toys Cluster                                                | Rajasthan      | Udaipur                 |               250 |
|        2 | Channapatna Lacware Toy Cluster                                                    | Karnataka      | Ramnagaram              |               250 |
|        3 | Palm Leaves Toys And Leather Products Cluster                                      | Tamil Nadu     | Vellore                 |               460 |
|        4 | Bamboo Based Indigenous Toys Cluster                                               | Madhya Pradesh | Baihar, Balaghat        |               760 |
|        5 | Traditional Indian Bamboo and Wood Based Toys Cluster                              | Madhya Pradesh | Sijohra Village, Mandla |               776 |
|        6 | Wood based Traditional Indian Toys and Associated Fabric Based Accessories Cluster | Madhya Pradesh | Barkheda, Sehore        |               812 |
|        7 | Traditional Indian Fabric Based Toys Cluster                                       | Rajasthan      | Sri Ganganagar          |               819 |
|        8 | Chitrakoot Wooden Toys and Carving Cluster                                         | Uttar Pradesh  | Karvi, Chitrakoot       |               750 |

|   9 | Wood Craft Cluster                   | Rajasthan      | Jodhpur        |   914 |
|-----|--------------------------------------|----------------|----------------|-------|
|  10 | Soft Toys Cluster, Barwani           | Barwani        | Madhya Pradesh |  1005 |
|  11 | Plush Toys Cluster                   | Parbhani       | Maharashtra    |  1050 |
|  12 | Bamboo craft and Bamboo Toys Cluster | Madhya Pradesh | Ratlam         |   701 |
|  13 | Lucknow Soft Toys Cluster            | Uttar Pradesh  | Lucknow        |   250 |

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