Lok Sabha Question No. 4299 (UNSTARRED), answered on 2019-12-13
Subject: Central Sector Scheme to Promote AYUSH
Ministry: AYURVEDA,YOGA & NATUROPATHY,UNANI,SIDDHA AND HOMEOPATHY (AYUSH)
Asked by: Shyam Yadav Singh

## GOVERNMENT OF INDIA MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY (AYUSH)

LOK  SABHA UNSTARRED  QUESTION NO. 4299 TO BE ANSWERED ON 13 TH DECEMBER, 2019

## CENTRAL SECTOR SCHEM E TO PROMOTE AYUSH

## 4299. SHRI SHYAM SINGH YADAV:

Will  the  Minister of AYURVEDA,  YOGA  AND  NATUROPATHY,  UNANI, SIDDHA AND HOMOEOPATHY (AYUSH) be pleased to state:

- (a)  whether the  Government  is  implementing  any  Central  Sector  Scheme  for  promotion  of Information, Education and Communication (IEC) in AYUSH, if so, the details thereof and aims and objectives of launching this scheme;
- (b) the funds allocated and utilised for the purpose during the last three years and the current year, State/UT -wise;
- (c) whether the Government has been able to create awareness among people about the use AYUSH system of medicine, if so, the details thereof and if not, the reasons therefor;
- (d) the corrective steps taken by the Government in this regard; and
- (e)  whether  the  Government  has  taken  any  steps  to  enhance  private  investments  a entrepreneurship in this sector, if so, the details thereof?

## ANSWER THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY

## (SHRI SHRIPAD YESSO NAIK)

- (a)  &  (b) : Yes. A Central  Sector  Scheme  for  Promotion  of  Information  Education  and Communication (IEC) in AYUSH has been devised by the Ministry of AYUSH.

The aims and objectives of launching this Scheme are as follows:

- (i) Creation of awareness amongst the citizens abo ut the efficacy of the AYUSH Systems, their cost - effectiveness  and  the  availability  of  herbs  used  for  prevention  and  treatment  of  c ailments at their door steps through various channels including the production of audio - visual educational  material  to achieve  the  objective  of  health  for  all;  (ii)  Dissemination  of  pr results of Research and Development work conducted in AYUSH Systems at National and State level fair; (iii) Providing a forum where horizontal and vertical interaction among stakeh of

AYUSH Systems can take place through conferences, seminars and fairs at State and Natio levels  and  encourage  stakeholders  to  participate  in  them.  (iv)  Propagation  and  promot AYUSH by organizing seminars, conferences, symposiums & workshop on A YUSH Systems.

The funds  allocated and utilised for the purpose during the last three years are as

| FY       |   RE (Rs. in crores) |   AE (Rs. in crores) |
|----------|----------------------|----------------------|
| 2016- 17 |                 27   |                24.66 |
| 2017- 18 |                 37.1 |                31.07 |
| 2018- 19 |                 64   |                63.69 |

The funds of Rs. 52.60 crores are allocated for the current financial year i.e. 2019 - 20. Under IEC Scheme, the funds are not allocated to States/UTs separately.

(c) & (d) :      Yes . Under the IEC Scheme, the Ministry of AYUSH takes up initiatives to create awareness among peopl e about the use of AYUSH systems of medicine. These initiatives include  organizing  Arogya  Fairs,  Melas,  Conferences,  Exhibitions,  Seminars,  Workshop Symposium  and  Ayurveda  Parvs.  The  IEC  Scheme  also  supports  undertaking  publicity campaigns through electr onic media, print media and social media to create awareness among people about the use of AYUSH systems of medicine.

Under the said scheme, the Ministry also observes days dedicated to AYUSH system viz.  International  Day  of  Yoga,  Ayurveda  Day,  Unani  Day ,  Siddha  Day,  Naturopathy  Day, Homoeopathy Day etc. to create awareness about the benefits of the respective AYUSH syst of healthcare.

(e) : Yes. The Ministry of AYUSH has signed MoU with Ministry of Micro Small and Medium Enterprises (MSME) to develop entrepreneurs in AYUSH sector and to strengthen the existing  AYUSH  Industry  sector  including  manufacturers  of  AYUSH  drugs,  cosmetics,  food supplements, hospital industry etc.

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