Lok Sabha Question No. 1386 (UNSTARRED), answered on 2018-07-26
Subject: TRP of Doordarshan Channels
Ministry: INFORMATION AND BROADCASTING
Asked by: HARISH DWIVEDI

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO.1386 (TO BE ANSWERED ON 26.07.2018)

## TRP OF DOORDARSHAN CHANNELS

## 1386.   SHRI HARISH CHANDRA ALIAS HARISH DWIVEDI:

Will the Minister of INFORMATION AND BROADCASTING

be pleased to state:

- (a) the details regarding popularity of all channels of Doordarshan (TRP) during each of the last three years and the current year;
- (b)  whether the programmes of Doordarshan are less popular as compared to the programmes of private channels;
- (c) if so, the reaction of the Government in this regard; and
- (d)  the  steps  taken/being  taken  by  the  Government  to  make  the  programmes  of Doordarshan popular and improve the TRP of each of its channel?

## ANSWER

## THE MINISTER OF STATE (INDEPENDENT CHARGE) IN THE MINISTRY OF INFORMATION AND BROADCASTING {COL RAJYAVARDHAN RATHORE (Retd.)}

- (a) The details regarding popularity of all DD Channels during the last three years including current year, as informed by Prasar Bharati, are given in Annexure.
- (b) to (d): As the Public Service Broadcaster of India, Doordarshan's programming is focused  on  issues  of  public  interest  viz.  health,  education,  empowerment,  social justice  etc.    Thus  Doordarshan's  programmes  cannot  be  compared  with  private channels as both are totally different in their objectives and programming formats. However, Doordarshan is striving to provide impactful and meaningful programmes to become the preferred channel of choice of people. It is the constant endeavour of Doordarshan to modernize its infrastructure and improve the quality of programmes. Doordarshan has taken several measures to improve the quality of content including providing  training  to  its  Technical  and  Programming  staff,  capacity  building  of Content  Producers,  improving  the  quality  of  presentation,  enhanced  visibility  on Social Media etc.

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## ANNEXURE

## ANNEXURE  REFERRED  IN  REPLY  TO    PART  (a)    OF  LOK  SABHA  UNSTARRED QUESTION NO.1386 FOR ANSWER ON 26.07.2018

Source : Broadcast Audience Research Council (BARC)

All India 2+, NCCS ALL

Average Impressions in Lakhs

|   S.N o. | Channel           | Yr 2016   | Yr 2017   |   Yr 2018 (till 13th July) |
|----------|-------------------|-----------|-----------|----------------------------|
|        1 | DD National       | 1393      | 1430      |                        526 |
|        2 | DD News           | 122       | 147       |                        106 |
|        3 | DD Bharati        | 24        | 31        |                         30 |
|        4 | DD Sports         | 60        | 144       |                        497 |
|        5 | DD Urdu           | 17        | 18        |                         25 |
|        6 | DD Kisan          | 58        | 67        |                         72 |
|        7 | DD India*         |           |           |                         21 |
|        8 | DD Punjabi        | 325       | 306       |                        283 |
|        9 | DD Kashir         | 7         | 11        |                         12 |
|       10 | DD Bihar          | 21        | 32        |                         41 |
|       11 | DD Madhya Pradesh | 29        | 31        |                         36 |
|       12 | DD Uttar Pradesh  | 44        | 37        |                         30 |
|       13 | DD Rajasthan      | 20        | 29        |                         27 |
|       14 | DD Bangla         | 54        | 74        |                         54 |
|       15 | DD North East     | 11        | 16        |                         17 |
|       16 | DD Oriya          | 26        | 47        |                         31 |
|       17 | DD Girnar         | 29        | 52        |                         42 |
|       18 | DD Sahyadri       | 115       | 228       |                        218 |
|       19 | DD Chandana       | 62        | 104       |                        110 |
|       20 | DD Malayalam      | 41        | 42        |                         32 |
|       21 | DD Podhigai       | 99        | 118       |                         98 |
|       22 | DD Saptagiri**    |           | 49        |                         66 |
|       23 | DD Yadagiri       | 28        | 42        |                         80 |

- Note: (i) Viewership data for the year 2015 is not available for the entire year as the data from BARC was subscribed only from October, 2015.
- (ii)  At  present  DD  is  subscribing  only  for  23  Channels  (07  national  channels and 16 regional channels).  DD is not subscribing any viewership data of State networks.

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