Lok Sabha Question No. 1353 (UNSTARRED), answered on 2019-11-25
Subject: Atulya Bharat Abhiyaan
Ministry: TOURISM
Asked by: Riti Pathak, Ajay Nishad

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.†1353 ANSWERED ON 25.11.2019

## ATULYA BHARAT ABHIYAAN

## †1353. SHRIMATI RITI PATHAK: SHRI AJAY NISHAD:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has started 'Atulya Bharat Abhiyaan' to  promote  tourism  in  the  country  and  many  tourist  spots  of the various States have been included in this Abhiyaan and if so, the details thereof;
- (b) whether desirable results of promoting 'Atulya Bharat Abhiyaan' have been received in the form of inclusive growth of tourism industry in the country and if so, the details thereof;
- (c) whether the Government has received proposals in this regard from various States of the country and if so, the details thereof and the action taken thereon;
- (d) whether the Government has provided any financial assistance to  State  Governments  in  this  regard  and  if  so,  the  details  of the  funds  sanctioned  and  expenditure  incurred  by  different agencies on this campaign during each of the last three years;
- (e) whether the Government  proposes to continue the said campaign in future and if so, the details thereof; and
- (f) whether the Government proposes to initiate any new scheme similar  to  'Atulya  Bharat  Abhiyaan'  to  improve  its  grading  in the tourist index and if so, the details thereof?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

( a ) to ( f ): The  Ministry  of  Tourism,  under  its  Domestic  Promotion and Publicity including Hospitality for promotion of  Domestic

Tourism (DPPH) scheme takes various measures for the promotion of  tourism  in  the  country . As  part  of  its  on -going  activities,  the Ministry  annually  releases  print,  electronic,  online  and  outdoor media  campaigns  in  the  domestic  markets,  to  promote  various tourism  destinations  and  products  of  the  country . Promotions  are also undertaken through the Social Media accounts and website of the Ministry . In addition, the Indiatourism Offices in India disseminate information and undertake various promotional activities  with  the  objective  of  showcasing  the  varied  tourist destinations and products of the country .

Details of Domestic Tourist Visits ( DTV ) are given below which represents growth :

|                                     | 2016     | 2017     | 2018 Revised   |
|-------------------------------------|----------|----------|----------------|
| Domestic Tourist Visits ( Million ) | 1615 . 4 | 1657 . 6 | 1854 . 9       |

The Ministry of Tourism does not allocate funds to State / UTs for the promotion of tourism . However, the Ministry provides Central Financial Assistance to State Governments / UT Administrations for the  following  promotional  activities,  based  on  proposals  received from the States / Union Territories, subject to adherence to scheme guidelines and availability of funds :

- ( i ) Organising Fairs, Festivals and Tourism related Events .
- ( ii ) Joint Advertising in Print Media Campaign .
- ( iii ) Production  of  Publicity  Material  in  collaboration with private Sector .
- ( iv ) Promotion of Film Tourism

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