Lok Sabha Question No. 1243 (UNSTARRED), answered on 2019-11-25
Subject: Schemes to Promote Tourism in Ladakh
Ministry: TOURISM
Asked by: Upendra Singh Rawat

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## UNSTARRED QUESTION NO.†1243

## LOK SABHA ANSWERED ON 25.11.2019

## SCHEMES TO PROMOTE TOURISM IN LADAKH

†1243. SHRI UPENDRA SINGH RAWAT:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has implemented/proposes to implement any schemes to promote tourism in Union Territory of Ladakh; and
- (b) if so, the details thereof along with the names of the schemes being implemented?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

( ):

(a) and b Ministry  of  Tourism  promotes  India  as  a  holistic destination under the Incredible India brand -line . As part of its on -going activities, the Ministry releases print, electronic, online and outdoor media campaigns in the international and domestic markets, to promote various tourism destinations and products of the country, including those in Union Territory of  Ladakh . Promotions  are  also  undertaken  through  the  website  and  Social Media accounts of the Ministry . In addition, the Indiatourism Offices in  India  and  overseas  disseminate  information  and  undertake various promotional activities with the objective of showcasing the varied tourist destinations and products of the country .

The above activities are being carried out under the schemes of DPPH ( Domestic Promotion and Publicity including Hospitality ) and  RSOP ( Restructured  Scheme  of  Overseas  Promotion  and Publicity including Marketing Development Assistance

).

In  addition  to  above  Ministry  under  its  Swadesh  Darshan Scheme  is  developing  thematic  circuits  in  the  country  in  planned and prioritized manner . The projects under the scheme are identified for  development  in  consultation  with  the  State  Governments / UT Administrations and are sanctioned subject to availability of funds, submission of suitable detailed project reports, adherence  to scheme guidelines and utilization of funds released earlier .

The Ministry  of  Tourism  has  sanctioned  following  projects  in the  erstwhile  state  of  Jammu  and Kashmir which covered  Ladakh under Swadesh Darshan Scheme :

(Rs. in crore)

| S . No   | Circuit / Year of sanction / Implementing Agency                                                                               | Amount Sanctioned   | Amount Released   |
|----------|--------------------------------------------------------------------------------------------------------------------------------|---------------------|-------------------|
| 1 .      | Integrated Development of Tourism Infrastructure Projects in the State of Jammu and Kashmir 2016 - 17                          | 82 . 97             | 60 . 47           |
| 2 .      | Integrated Development of tourist Facilities at Anantnag - Kishtwar - Pahalgam - Daksum - Ranjit Sagar dam circuit . 2016 - 17 | 96 . 39             | 48 . 19           |
| 3 .      | Integrated Development of tourist facilities at Gulmarg - Baramulla - Kupwara - Leh Circuit 2016 - 17                          | 96 . 92             | 45 . 52           |

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