Lok Sabha Question No. 2116 (UNSTARRED), answered on 2019-12-02
Subject: Schemes to Promote Tourism under Atulya Bharat
Ministry: TOURISM
Asked by: Naba (Hira) Kumar Sarania

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.†2116 ANSWERED ON 02.12.2019

## SCHEMES TO PROMOTE TOURISM UNDER ATULYA BHARAT

## †2116. SHRI NABA KUMAR SARANIA:

Will the Minister of TOURISM be pleased to state:

- (a) the  details  and  the  names  of  the  schemes  being  run  by  the Government to promote tourism in the country, State-wise;
- (b) the  names  of  the  schemes  being  run  under  Atulya  Bharat Incredible India;
- (c) the  details  regarding  number  of  places  where  programmes have been sponsored along with the names of the programmes sponsored;
- (d) the names of the schemes under which funds were released to promote  tourism  in  the  North-Eastern  States  during  the  last three years along with the quantum of funds released in this regard;
- (e) the  areas  where  the  above  funds  were  spent  along  with  the details thereof; and
- (f) the  details  of  the  sanctioned  schemes  for  the  North-East States  under  the  Swadesh  Darshan  and  Prasad  Schemes  for the last three years?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

( ):

(a) & b The  Ministry  of  Tourism,  under  its  Domestic  Promotion and Publicity including Hospitality for promotion of  Domestic Tourism (DPPH) scheme takes various measures for the promotion of  tourism  in  the  country . As  part  of  its  on -going  activities,  the Ministry  annually  releases  print,  electronic,  online  and  outdoor media  campaigns  in  the  domestic  markets,  to  promote  various tourism  destinations  and  products  of  the  country . Promotions  are also undertaken through the Social Media accounts and website of the Ministry . In addition, the Indiatourism Offices in India disseminate information and undertake various promotional activities  with  the  objective  of  showcasing  the  varied  tourist destinations and products of the country .

In addition to this, the Ministry of Tourism under its schemes of Swadesh Darshan, PRASHAD and Assistance to Central Agencies provides  central  financial  assistance  to  State  Governments / UT Administrations / Central Agencies for development of tourism infrastructure  in  the  country . The  projects  under  the  scheme  are identified for development in consultation with the State Governments / UT  Administrations  and  are  sanctioned  subject  to availability of funds, submission of suitable detailed project reports, adherence  to  scheme  guidelines  and  utilization  of  funds  released earlier . One  of  the  major  objectives  of  the  above  schemes  is to position tourism as a major engine of economic growth and job creation.

(c): The Ministry of Tourism has guidelines for extending financial support for events organised at the National / International level that have  potential  for  the  promotion  of  tourism  to  and / or  within  the Country . The  support  to  such  events  is  extended  as  an  ongoing activity, with the objective to market India as a tourist destination and  to  increase  brand  visibility  of  Incredible  India . The  events  to which support is extended to the organizers could be organised at different  locations  in  the  country  and  abroad.  In  addition,  the Ministry  of  Tourism  also  organises  events  such  as  Bharat  Parv  & Paryatan Parv through which domestic tourism is widely promoted . In the year 2019, Bharat Parv was organised at Red Fort Lawns in Delhi whereas Paryatan Parv was organised at Pan India level . The Delhi leg of Paryatan Parv was organised at Rajpath in New Delhi .

(d) and (e): The Ministry of Tourism does not allocate funds to State / UTs  for  the  promotion  of  tourism . However,  the  Ministry provides  Central  Financial  Assistance  to  State  Governments / UT Administrations  for  the  following  promotional  activities,  based  on proposals  received  from  the  States / Union  Territories,  subject  to adherence to scheme guidelines and availability of funds :

- ( i ) Organising Fairs, Festivals and Tourism related Events .
- ( ii ) Joint Advertising in Print Media Campaign .
- ( iii ) Production  of  Publicity  Material  in  collaboration with private Sector .
- ( iv ) Promotion of Film Tourism

The details of the schemes under which funds were released to  promote tourism  in  the  North -Eastern  States  during the  last three years along with the quantum of funds released in this regard are placed at Annexure-I.

- (f): The  details  of  the  sanctioned schemes  for  the  North -East States under the Swadesh Darshan and Prasad Schemes for the last three years are placed at Annexure-II.

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ANNEXURE-I

STATEMENT  IN  REPLY  TO  PARTS  (d)  AND  (e)  OF  LOK  SABHA UNSTARRED QUESTION NO.†2116 ANSWERED ON 02.12.2019 REGARDING  SCHEMES  TO  PROMOTE  TOURISM  UNDER  ATULYA BHARAT. Amount  released  under  DPPH  scheme ( Fairs  and  Festivals  during 2016 17 to 2019 20)

(Rupees in Lakh)

| Sl. No.   | Name of the State   | Year      | Name of Fairs and Festival                                                                                                   | Sanctioned amount   | Released amount   |
|-----------|---------------------|-----------|------------------------------------------------------------------------------------------------------------------------------|---------------------|-------------------|
| 1         | Assam               | 2016 - 17 | CFA for Celebration of ( i ) Rass Mahotsav, Majuli, 2016, ( ii ) Bodo National Festival, 2016 ( iii ) Rongali Festival, 2017 | 35 . 00             | 35 . 00           |
|           |                     | 2017 - 18 | NIL                                                                                                                          | NIL                 | NIL               |
| 2         |                     | 2018 - 19 | CFA for organizing Rongali festival                                                                                          | 25 . 00             | 25 . 00           |
| 3         |                     |           | International Buddhist conference                                                                                            | 25 . 00             | 25 . 00           |
|           | Arunachal Pradesh   | 2016 - 17 | NIL                                                                                                                          | NIL                 | NIL               |
| 4         |                     | 2017 - 18 | ( i ) TawangFestival, 2017 ( ii ) MenchukaAdve nture Festival, 2017 ( iii ) Orange Festival Dambuk, 2017                     | 40 . 00             | 40 . 00           |
| 5         |                     | 2018 - 19 | Basar Confluence 3 . 0 Festival                                                                                              | 20 . 00             | 20 . 00           |
| 6         |                     | 2019 - 20 | CFA for organizing                                                                                                           | 50 . 00             | 50 . 00           |

|    |           |           | River Tribe ' s Angling Festival - 2019 & Butterfly Meet at MIAO - 2019 in the State of Arunachal Pradesh in 2019 - 20   |         |         |
|----|-----------|-----------|--------------------------------------------------------------------------------------------------------------------------|---------|---------|
| 7  | Manipur   | 2016 - 17 | Manipur Sangai Festival, and Youth Adevnture and Water Adventure sports festival 2016                                    | 50 . 00 | 50 . 00 |
| 8  |           | 2017 - 18 | CFA for Manipur Sangai Festival 2017 and ' Youth Adventure & Water Sports Festival 2017 ' .                              | 50 . 00 | 50 . 00 |
|    |           | 2018 - 19 | NIL                                                                                                                      | NIL     | NIL     |
| 9  |           | 2019 - 20 | ( i ) Sangai Festival - Rs . 25 . 00 lakh ( ii ) Youth Adventure & Water Sports festival - Rs . 25 . 00                  | 50 . 00 | 50 . 00 |
| 10 | Meghalaya | 2016 - 17 | Wangala Dance Festival and Nongkrem Dance Festival, 2016                                                                 | 42 . 22 | 42 . 22 |
| 11 |           | 2017 - 18 | CFA for the Wangala Dance Festival - 2017, Nongkrem Dance Festival 2017 and Lasubon Festival - 2017                      | 50 . 00 | 50 . 00 |

| 12   |          | 2018 - 19   | Wangala Dance Festival and Nongkrem Dance Festival 2018                                                            | 50 . 00   | 50 . 00   |
|------|----------|-------------|--------------------------------------------------------------------------------------------------------------------|-----------|-----------|
| 13   |          | 2019 - 20   | ( i ) Wangala Dance - Rs . 50 . 00 ( ii ) Nongkrem Dance Festival - Rs . 25 . 00 lakh                              | 50 . 00   | 50 . 00   |
|      | Mizoram  | 2016 - 17   | NIL                                                                                                                | NIL       | NIL       |
| 14   |          | 2017 - 18   | CFA for the Celebration of Winter Festival 2017&ChapcharKu t 2018 .                                                | 50 . 00   | 50 . 00   |
| 15   |          | 2018 - 19   | Organizing Chapchar Kut Festival from 28 th February, 2019 to 1 st March, 2019 in the State of Mizoram - 2018 - 19 | 25 . 00   | 25 . 00   |
| 16   |          | 2019 - 20   | organizing Anthurium Festival in September, 2019 & Winter Festival                                                 | 50 . 00   | 50 . 00   |
| 17   | Nagaland | 2016 - 17   | Hornbill Festival, 2016                                                                                            | 25 . 00   | 25 . 00   |
| 18   |          | 2017 - 18   | CFA for organizing Sekrenyi Festival, Hornbill Festival, Rengma ' s Ngadah Festival                                | 50 . 00   | 50 . 00   |
|      |          | 2018 - 19   | NIL                                                                                                                | NIL       | NIL       |
| 19   |          | 2019 - 20   | CFA organizing Thuwu - Ni Festival, Hornbill Festival &                                                            | 50 . 00   | 50 . 00   |

|    |         |           | Sukhrunye Festival - 2019 in the State of Nagaland in 2019 - 20                                                                                              |         |         |
|----|---------|-----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|---------|
| 20 | Sikkim  | 2016 - 17 | World Tourism Day, 2016 Gangtok ( ii ) Celebration of Red Panda Winter Festival, 2016 Gangtok                                                                | 50 . 00 | 50 . 00 |
| 21 |         | 2017 - 18 | CFA for Celebration of Fairs and Festival -( i ) ,Red Panda Winter festival, 2017 Gangtok ( ii ) World Tourism Day, 2017 Gangtok                             | 50 . 00 | 50 . 00 |
| 22 |         | 2018 - 19 | CFA for World Tourism Day, Red Panda Festival , Gangtok                                                                                                      | 50 . 00 | 50 . 00 |
| 23 |         | 2019 - 20 | CFA for Organizing World Tourism Day, Gangtok - 27 th September, 2019 & Red Panda Winter Festival - December, 2019 in the State of Sikkim in the 2019 - 20 . | 50 . 00 | 50 . 00 |
| 24 | Tripura | 2016 - 17 | ( i ) Neermahal Festival at Rajghat, Melaghar in Sepahijala District ( ii ) Devali Festival at                                                               | 18 . 00 | 18 . 00 |

|    |           | Maabari, Udaipur in Gomati District ( iii ) Pilak Festival at Julaibari Santirbazar in South Tripura - 2016                                                                                                                                                                                                                                                                                   |         |         |
|----|-----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|---------|
|    | 2017 - 18 | NIL                                                                                                                                                                                                                                                                                                                                                                                           | NIL     | NIL     |
|    | 2018 - 19 | Nil                                                                                                                                                                                                                                                                                                                                                                                           | NIL     | NIL     |
| 25 | 2019 - 20 | CFA for Organizing of Fairs and Festivals in the State of Tripura in the 2019 - 20 . (i) Kharchi Mela held at Old Agartala, Khayerpur - 12 th to 18 th July, 2019 - Rs . 25 . 00 lakh (ii) Neermahal Festival held at Melaghar, Seapahijala, Tripura - 24 th to 27 th August, 2019 for Rs . 2 . 00 lakh Diwali Mela held at Matabari, Udaipur - 28 th to 29 th October, 2019 for Rs . 15 . 00 | 42 . 00 | 42 . 00 |

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ANNEXURE-II

STATEMENT  IN  REPLY  TO  PART  (f)  OF  LOK  SABHA  UNSTARRED QUESTION NO.†2116 ANSWERED ON 02.12.2019 REGARDING SCHEMES TO PROMOTE TOURISM UNDER ATULYA BHARAT.

Project  Sanctioned  under  Swadesh  Darshan  scheme  to  North Eastern Region from year 2014 -15 to till date

( Rupees in Crore )

|   S . No . | State             | Year of Sanction   | Circuit            | Name of Project                                                                                                                                                                                                                   | Sanction Amt .   | Release Amt .   |
|------------|-------------------|--------------------|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------|-----------------|
|          1 | Arunachal Pradesh | 2014 - 15          | North East Circuit | Development of Mega Circuit at Bhalukpong - Bomdila & Tawang                                                                                                                                                                      | 49 . 77          | 39 . 81         |
|          2 | Manipur           | 2015 - 16          | North East Circuit | Development of Tourist Circuit in Manipur : Imphal - Khongjom .                                                                                                                                                                   | 72 . 23          | 61 . 32         |
|          3 | Sikkim            | 2015 - 16          | North East Circuit | Development of Tourist Circuit linking Rangpo ( entry ) - Rorathang - Aritar - Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang - Lachen - Thangu - Gurudongmer - Mangan - Gangtok - | 98 . 05          | 78 . 44         |

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|    |                   |                    | TuminLingee - Singtam ( exit )                                                                                                                        |         |         |
|----|-------------------|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------|---------|---------|
|  4 | Nagaland          | Tribal Circuit     | Development of Tribal Circuit Peren - Kohima - Wokha,                                                                                                 | 97 . 36 | 77 . 89 |
|  5 | Mizoram           | North East Circuit | Integrated Development of New Eco Tourism under Swadesh Darshan - North East Circuit at Thenzawl & South Zote, District Serchhip and Reiek, Mizoram . | 94 . 91 | 75 . 92 |
|  6 | Assam             | Wildlife Circuit   | Development of Manas - Probitora - Nameri - Kaziranga - Dibru - Saikhowa                                                                              | 95 . 67 | 76 . 54 |
|  7 | Arunachal Pradesh | North East Circuit | Integrated Development of New Adventure Tourism in Arunachal Pradesh                                                                                  | 97 . 14 | 77 . 71 |
|  8 | Tripura           | North East Circuit | Development of North East Circuit : Agartala - Sipahijala - Melaghar - Udaipur - Amarpur - Tirthamukh - Mandirghat - Dumboor - Narikel Kunja -        | 99 . 59 | 74 . 15 |

|    |           |           |                    | Gandachara - Ambassa                                                                                                                                                    |         |         |
|----|-----------|-----------|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|---------|
|  9 | Meghalaya | 2016 - 17 | North East circuit | Development of Umium ( Lake View ) , U Lum Sohpetbneng Mawdiangdiang - Orchid Lake Resort,                                                                              | 99 . 13 | 79 . 31 |
| 10 | Manipur   | 2016 - 17 | Spiritual circuit  | Development of Spiritual Circuit - Shri Govindajee Temple, Shri Bijoy Govindajee Temple - Shri Gopinath Temple - Shri Bungshibodon Temple - Shri Kaina Temple           | 53 . 80 | 43 . 04 |
| 11 | Sikkim    | 2016 - 17 | North East circuit | Development of Tourist Circuit Linking Singtam - Maka - Temi - Bermoik Tokel - Phongia - Namchi - Jorthang - Okharey - Sombaria - Daramdin - Jorethang - Melli ( Exit ) | 95 . 32 | 76 . 25 |
| 12 | Nagaland  | 2016 - 17 | Tribal circuit     | Development of Tribal circuit ( Mokokchung - Tuensang - Mon )                                                                                                           | 99 . 67 | 78 . 09 |
| 13 | Mizoram   | 2016 - 17 | Eco - Tourism      | Development of Eco - Adventure Circuit Aizawl - Rawpuichhip -                                                                                                           | 99 . 07 | 49 . 53 |

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|    |           |           |                    | Khawhphawp - Lengpui - Durtlang - Chatlang - Sakawrhmuituait lang - Muthee - Beratlawng - Tuirial Airfield - Hmuifang                                                                                                                   |         |         |
|----|-----------|-----------|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|---------|
| 14 | Assam     |           | Heritage circuit   | Development of Tezpur - Majuli - Sibsagar as Heritage Circuit                                                                                                                                                                           | 98 . 35 | 45 . 29 |
| 15 | Tripura   |           | North East circuit | Development of North East circuit : Surma Cherra - Unakoti - Jampui Hills - Gunabati - Bhunaneshwari - Matabari - Neermahal - Boxanagar - Chotta khola - Pilak -                                                                        | 65 . 00 | 0 . 00  |
| 16 | Meghalaya | 2018 - 19 | North East circuit | Avangchaarra Development of West Khasi Hills ( Nongkhlaw - Krem Tirot - Khudoi & Kohmang Falls - Khri River - Mawthadraishan , Shillong ) , Jaintia Hills ( Krang Suri Falls - Shyrmang - Iooksi ) , Garo Hills ( Nokrek Reserve, Katta | 84 . 97 | 0 . 00  |

| Beel, Siju Caves )   |           |          |
|----------------------|-----------|----------|
| Total                | 1400 . 03 | 933 . 29 |

Details  of  projects  sanctioned  under  PRASHAD  Scheme  in  NorthEast is given below: Rupees in Crore

| Sl. No.      | State        | Name of the Project                                                              | Project Cost   | Amount Released   |
|--------------|--------------|----------------------------------------------------------------------------------|----------------|-------------------|
| Year 2015-16 | Year 2015-16 | Year 2015-16                                                                     | Year 2015-16   | Year 2015-16      |
| 1            | Assam        | Development of Kamakhya Temple and Pilgrimage Destination in and around Guwahati | 30.71          | 22.03             |
| Year 2018-19 | Year 2018-19 | Year 2018-19                                                                     | Year 2018-19   | Year 2018-19      |
| 2            | Nagaland     | Development of Pilgrimage Facilities in Nagaland                                 | 25.26          | 7.53              |
|              |              | Total                                                                            | 55.97          | 29.56             |

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