Lok Sabha Question No. 3891 (UNSTARRED), answered on 2021-03-18
Subject: Fit India Movement
Ministry: YOUTH AFFAIRS AND SPORTS
Asked by: Kirit Premjibhai Solanki

## MINISTRY OF YOUTH AFFAIRS & SPORTS

## GOVERNMENT OF INDIA (DEPARTMENT OF SPORTS)

## LOK SABHA

## UNSTARRED QUESTION NO. 3891 TO BE ANSWERED ON 18.03.2021

Fit India Movement

3891.  DR. (PROF.) KIRIT PREMJIBHAI SOLANKI:

Will the Minister of YOUTH AFFAIRS AND SPORTS be pleased to state:

- (a) the salient features of the Fit India Movement launched in the country;
- (b)  the  steps  and  policies  to  be  undertaken  to  increase  the  fitness  and physical health of citizens under this mission; and
- (c)  the  details  of  individuals,  celebrities  and  the  organizations  who  are ambassadors for this mission?

## ANSWER THE MINISTER OF STATE (INDEPENDENT CHARGE) FOR YOUTH AFFAIRS & SPORTS { SHRI KIREN RIJIJU }

- (a)  Fit  India  Movement was launched on 29 th  August, 2019 by the Hon'ble Prime Minister with a view to make fitness an integral part of our daily lives. The mission of the Fit India Movement is to bring about behavioral changes and move towards a more physically active lifestyle. Towards achieving this mission,  this  Ministry  has  been  taking  various  initiatives  and  conducted events to achieve the following objectives:-
- (i)
- to promote fitness as easy, fun and free;
- (ii) to spread awareness on fitness and various physical activities that promote fitness through focused campaigns;
- (iii) to encourage indigenous sports;
- (iv) to make fitness reach every school, college/university, panchayat/village, etc.; and
- (v) to create a platform for citizens of India to share information, drive awareness and encourage sharing of personal fitness stories.

(b)  This  Ministry  has  been  actively  spreading  awareness  about  fitness through various activities and campaigns in association with various stake holders. Major activities initiated by this Ministry under the Fit India banner include  online/offline  activities  in  the  categories  of  Plog  Run;  School Certification system; Youth Club Certification system; School Week celebrations;  Cyclothon;  Yoga  Day  celebration;  Freedom  Run;  Active  Day series  during  lockdown;  Champion  Talks;  Dialogue  series;  Indigenous Games series; Fit India Thematic Campaigns; and Prabhat Pheris. Further, Fit India age appropriate fitness protocols for various age groups have also been introduced. (c)  Fit  India  Movement  is  a  people's  movement  in  which  each  and  every citizen  is  a  stakeholder.  A  system  has  also  been  developed  on  Fit  India portal where people can voluntarily come forward and become a part of this movement.  However,  to  propagate  the  message  of  Fit  India  Mission  and reaching  out  to  people  in  every  nook  of  the  country,  a  few  celebrities/ fitness  influencers/  fitness  promoters  have  been  identified  as  Fit  India Icons, Champions, Ambassadors etc. Few of the celebrities identified as Fit India Icons include Sh. Anil Kapoor, Ms. Shilpa Shetty, Sh. Shahid Kapoor, Sh.  Vidyut  Jammwal,  Sh.  Ranvijay  Singh,  Sh.  Chetan  Bhagat,  Sh.  Milind Soman,  etc.  In  addition  to  the  support  of  various  Central  and  State Government  agencies,  many  private  organisations  like  Transtadia,  FICCI, CII,  SPEFL,  GOQii  etc.  are  also  supporting  the  Fit  India  Movement  in reaching out to the masses.

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