Lok Sabha Question No. 2807 (UNSTARRED), answered on 2018-12-28
Subject: Promotion of Ayurveda
Ministry: AYURVEDA,YOGA & NATUROPATHY,UNANI,SIDDHA AND HOMEOPATHY (AYUSH)
Asked by: MANOJ KUMAR TIWARI

## GOVERNMENT OF INDIA MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SIDDHA AND HOMOEOPATHY (AYUSH)

LOK  SABHA UNSTARRED  QUESTION NO. 2807 TO BE ANSWERED ON 28 TH DECEMBER, 2018

## PROMOTION OF AYURVED A

## 2807. SHRI MANOJ TIWARI:

Will  the  Minister of AYURVEDA,  YOGA  AND  NATUROPATHY,  UNANI, SIDDHA AND HOMOEOPATHY (AYUSH) be pleased to state:

- (a) whether the Government has any user friendly mechanism in place to promote indigen Ayurvedic medicines;
- (b) if so, the details thereo f;
- (c) if not, the reasons therefor; and
- (d) the details of the mechanisms and modalities regarding the process?

## ANSWER

## THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYURVEDA, YOGA & NATUROPATHY, UNANI, SI DDHA AND HOMOEOPATHY (SHRI SHRIPAD YESSO NAIK)

- (a) & (b): The Ministry has been implementing Central Sector Scheme for Promotion of Information Education and Communication (IEC) in AYUSH for promotion and propagation of AYUSH Systems of Medicineincluding Ayurveda by organizing National/State Arogya Fair, Ayurveda  Parv ,  celebration  of  Ayurveda  Day and  participating  in  Seminars,  Exhibitions, Workshops, Conferences etc.

The Ministry is undertaking Multi Media IEC Campaigns including Print media et c. for creating  awareness  by  formulating  and  executing  strategies  relating  to  AYUSH  System of Medicine including Ayurveda .

Ministry of AYUSH is alsodigitally promoting the AYUSH Systems including Ayurveda on its various Social Media Platforms i.e. Faceboo k, Twitter, YouTube etc.

- (c):      Not applicable.

Contd……

(d) : The  Ministry  has  been  organizing  Arogya  Fairs  on  AYUSH  System  of  Medicines including  Ayurveda in  collaboration  with  India  Trade  Promotion  Organization  (ITPO), Federation  of  Indian  Chambers  of  Commerce  &  Industry  (FICCI),  CII,  ICC  and  Associated Chambers of Commerce and Industry of India (ASSOCHAM) etc. or Government organizations or any reputed or ganization working in the field of AYUSH System of medicine at National and State level.

The  Ministry  with  the  support  of  concerned  Councils/National  Institutes  and  rep organizations/NGOs is celebrating Ayurveda Day with the involvement of States/UTs.

Any government/non - government Ayurveda Organizations, State AYUSH Directorates, Ayurveda teaching institutes or any other non - profit making organizations working in the field of Ayurveda may apply for organizing of Ayurveda Parv.

For popularization and promotion of AYUSH Systems of Medicine including Ayurveda, the  Ministry  is  carrying  out  Multi - Media/Print  Media/  outdoor  publicity  campaigns  through Bureau of Outreach & Communications, National Film Development Corporation, Doordarshan, All India Radio or any other Government agency or any other agency selected as per General Financial Rules 2017.

Financial  assistance  is  provided  for  organizing  Seminar,  Conference,  Symposiu Workshop, meeting etc .on AYUSH Systems of Medicine including Ayurveda to the Ce ntral/ State Governments, Universities, Educational & Research Institutions, Registered Autonom Bodies/ Associations, reputed NGOs etc. working in the field of AYUSH Systems of Medicin and involved in the dissemination of proven results of AYUSH, prom otion & development of AYUSH.

……………………….