Lok Sabha Question No. 1328 (UNSTARRED), answered on 2019-11-25
Subject: Promotion of Tourism in Khajuraho
Ministry: TOURISM
Asked by: Vishnu Dutt Sharma

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.†1328 ANSWERED ON 25.11.2019

## PROMOTION OF TOURISM IN KHAJURAHO

## †1328. SHRI VISHNU DATT SHARMA:

Will the Minister of TOURISM be pleased to state:

- (a) whether Khajuraho is a world heritage in view of tourism and whether  the  Government  has  prepared  any  draft  plan  for  its beautification;
- (b)
- if so, the details thereof;
- whether the Government has provided any special package to
- (c) promote tourism in Khajuraho; and
- (d) if so, the details thereof and the funds allocated and expenditure incurred in this regard?

## ANSWER

## MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI PRAHLAD SINGH PATEL)

(a) to (d): Ministry of Tourism has identified Khajuraho world heritage site as one of the 17 sites for development in the country under  the  scheme  -  Development  of  Iconic  Tourist  sites.  The Ministry shall be developing the Iconic Tourist Sites in collaboration with the Central Ministries, State Governments and Local Bodies, in a  holistic  manner.  The  draft  masterplan  for  Khajuraho  is  being formulated  by  the  ministry  and  has  components  of  connectivity, better facilities/experience for the tourists at the site, skill development, involvement of local community, promotion & branding and for bringing private investment.

Ministry  of  Tourism  promotes  India  as  a  holistic  destination including  its  various  tourism  sites/  destinations  in  different  states and Union Territories under the Incredible India brand-line. Ministry as  part  of  its  on -going  activities,  releases  print,  electronic,  online and  outdoor  media  campaigns  in  the  international  and  domestic markets.  Ministry  has  produced  a  short  film,  developed  print  and digital  creatives  on  Khajuraho  which  have  been  promoted  on various media platforms including Social Media.

In addition, Ministry has sanctioned following projects/ events for development  and  promotion  of Khajuraho under its other schemes:

(Rs. in Lakhs)

| Scheme & year of sanction                                               | Name of the project                                                                                            |   Amount sanctioned |   Funds released |
|-------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------|---------------------|------------------|
| Swadesh Darshan (2016-17)                                               | Development of Heritage circuit: Gwalior - Orchha - Khajuraho - Chanderi - Bhimbetka - Mandu in Madhya pradesh |             9977.09 |          7437.66 |
| Domestic Promotion and Publicity including Hospitality scheme (2017-18) | Khajuraho Dance Festival                                                                                       |               15    |            15    |
| Domestic Promotion and Publicity including Hospitality scheme (2018-19) | Khajuraho Dance Festival                                                                                       |               15    |            15    |

********