Lok Sabha Question No. 1095 (UNSTARRED), answered on 2019-02-08
Subject: Ayushman Cards
Ministry: HEALTH AND FAMILY WELFARE
Asked by: MANSUKHBHAI DHANJIBHAI VASAVA, RAM TAHAL CHOUDHARY

## GOVERNMENT OF INDIA MINISTRY OF HEALTH AND FAMILY WELFARE DEPARTMENT OF HEALTH AND FAMILY WELFARE

## LOK SABHA UNSTARRED QUESTION NO. 1095 TO BE ANSWERED ON 08 TH FEBRUARY, 2019

## AYUSHMAN CARDS

## 1095. SHRI MANSUKHBHAI DHANJIBHAI VASAVA: SHRI RAM TAHAL CHOUDHARY:

Will the Minister of HEALTH AND FAMILY WELFARE be pleased to state:

- (a)  whether  it  is  a  fact  that  the Government  has  distributed/is  distributing Ayushman  Bharat cards;
- (b) if so, the number of Ayushman Bharat cards distributed so far; and
- (c)  the  steps  taken  by  the  Government to  make  common  people  aware  about  the features  of Ayushman Bharat?

## ANSWER THE MINISTER OF STATE IN THE MINISTRY OF HEALTH AND FAMILY WELFARE (SHRI ASHWINI KUMAR CHOUBEY)

- (a)& (b): Ayushman  Bharat - Pradhan  Mantri  Ja n  Arogya  Yojana  (AB - PMJAY)  is  an entitlement - based  scheme.  The  beneficiaries  are  identified  from  the  Socio  Economic  Cast Census database as per the identified criteria and are issued e - cards upon verification.  As on 04.02.2019, 1.20 crore beneficiaries h ave been issued e - cards.
- (c): In order to spread awareness about AB - PMJAY, a comprehensive media and outreach strategy  has  been  developed,  which  inter - alia  includes  use  of  print  media,  electronic  media, social media platforms, traditional media, IEC mater ials, and outdoor activities. Training in this regard has been imparted to officials in charge of IEC activities in State health Agenci month of November, 2018.

The steps taken by the Government to make common people aware about the feat ures of Health and Wellness Centres under Ayushman Bharat are at annexure.

## Annexure

## Steps  taken  by  the  Government  to  make  common  people  aware  about  the  features  of Health and Wellness Centres

- The Ayushman Bharat Operational guidelines for Comprehensive Primary Health Care through HWCs    specify  the  following  activities  to  make  common  people  aware  of  the  care  deliver through Health and Wellness Centres -
- o The Family Heath Folders are being given to ASHAs. The ASHA uses Family Health Folders and Community Based Assessment Checklist to undertake population enumeration and assessment of all individuals aged 30 years and above through hom visits.  As  part  of  this  activity  ASHA  builds  community  awareness  on  lif e  style modification and mobilizes families to avail screening services at the HWC closest t family.
- o ASHAs  with  the  support of  Village  Health  Sanitation  and  Nutrition  Committee  are expected to play a critical role in delivery of comprehensive primary health care services by  demand  generation  for  HWCs.  The  operational  guidelines  have  also  specified awareness  building  through  community - based  health  promotion/IEC  activities  such  as campaigns, distribution of print materials, through folk programs/nukkad nataks, rallies etc.
- o It  is  also  compulsory  for  all  the  Health  and  Wellness  Centres  to  prominently  dis services provided to the patients as citizen's charter for community awareness.
- For easy recognition by the community ,MoHFW has also shared with sta tes Design Manual for the façade of HWC to plan for customized branding for HWC. Videos on Health and Wellness Centres  component  of  Ayushman  Bharat have  been  developed  and  several  states  are  also developing context specific IEC material for the same.