Lok Sabha Question No. 1137 (UNSTARRED), answered on 2019-06-28
Subject: Beti Bachao Beti Padhao
Ministry: WOMEN AND CHILD DEVELOPMENT
Asked by: Rajan Baburao  Vichare, Gowdar Mallikarjunappa Siddeshwara

## GOVERNMENT OF INDIA MINISTRY OF WOMEN AND CHILD DEVELOPMENT

## LOK SABHA

## UNSTARRED QUESTION NO. 1137 TO BE ANSWERED ON 28.06.2019

## BETI BACHAO BETI PADHAO

- +1137.  SHRI RAJAN VICHARE: SHRI G.M. SIDDESHWAR:

Will the Minister of WOMEN AND CHILD DEVELOPMENT be pleased to state:

- (a) the  number of districts  in  Maharashtra where 'Beti Bachao Beti Padhao' (BBBP) scheme is being implemented;
- (b) the  targets  set  under  this  scheme  and  the  achievements  made  since  2016  in  this  regard especially Maharashtra;
- (c) the details of funds allocated under the scheme, since 2016;
- (d) the  details  of  the  funds  received  and  expenditure  incurred  under  various  heads  including media advertising for the said scheme;
- (e) the  details  of  the  media  companies  that  have  been  selected  to  manage  the  publicity  of  the BBBP along with the amount paid to them (year-wise); and
- (f) the impact of the scheme in improving child sex ratio during the said period?

## ANSWER

## MINISTER OF WOMEN AND CHILD DEVELOPMENT (SHRIMATI SMRITI ZUBIN IRANI)

- (a): All 35 districts (as per census 2011) of State of Maharashtra are covered under implementation of  the Beti Bachao Beti Padhao Scheme (BBBP).  Out of these, 31 districts are covered under  Multi - sectoral intervention, Media & Advocacy component and remaining 4 districts are covered under alert Media & Advocacy outreach component of the Scheme.
- (b) & (f):  The overall target and objective of the Scheme is to improve declining Child Sex Ratio in the country and create an enabling environment for the education of girl child and this requires long-term  attitudinal  change.  The  key  indicator  to  achieve  this  target  is  to  improve  the  Sex Ratio  at  Birth  (SRB)  by  2  points  in  a  year.    The  latest  reports  of  Health  Management Information System (HMIS) of Ministry of Health & Family welfare (MoHFW) reveal that SRB is showing improving trends and has increased from 923 to 931 at National level for the time period between F.Y. 2015-16 & 2018-19. However, the   While at State/UT level, SRB in 21 States/UTs  is  showing  improving  trends  whereas  3  States/UT  are  stable  in  comparison  of previous F.Y. 2017-18.  The State of Maharashtra has improved the SRB by 6 points from 924 (2015-16) to 930  (2018-19).
- (c) &  (d):  The  details  of  total  funds  allocated/earmarked  and  released  under  the  scheme  since 2016 are as under:

(Rs. in Crore)

|   S. No | Financial Year   |   Funds Allocated |   Total funds released including media activities |
|---------|------------------|-------------------|---------------------------------------------------|
|       1 | 2015-16          |                75 |                                             59.37 |
|       2 | 2016-17          |                43 |                                             28.66 |
|       3 | 2017-18          |               200 |                                            169.1  |
|       4 | 2018-19          |               280 |                                            244.92 |
|       5 | 2019-20*         |               280 |                                             12.53 |

* Up to  25.06.2019

- (e): For  Advocacy  and  Media  Campaign,  a  360  degree  nation-wide  media  plan  is  executed  in which  almost  all  types  of  media  platforms  including  TV,  Radio,  Cinema,  Community  Radio Station  (CRS),  SMS,  Digital  online/social  media,  Print  Media,  community  engagement  are used  for  spreading  the  message  of  BBBP  Scheme.  All  the  campaigns  were  executed  and released  through  Government  Agencies  such  as  Bureau  of  Outreach  and  Communication (BOC) & Song and Drama Division under Ministry of Information and Broadcasting, All India Radio, Prasar Bharti (Doordarshan), Department of Posts, National Film Division Corporation (NFDC).

The details of funds allocated for media campaign from year 2016-17 onwards are as under:

(Rs. in Crore)

|   S.No. | Years   |   Funds allocated for media activities |
|---------|---------|----------------------------------------|
|       1 | 2016-17 |                                  29.79 |
|       2 | 2017-18 |                                 143.36 |
|       3 | 2018-19 |                                 175.65 |

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