Lok Sabha Question No. 3054 (UNSTARRED), answered on 2018-08-06
Subject: Promotion of State Specific Tourism
Ministry: TOURISM
Asked by: CHINTAMANI MALVIYA

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.†3054 ANSWERED ON 06.08.2018

## PROMOTION OF STATE SPECIFIC TOURISM

## †3054. PROF. CHINTAMANI MALVIYA:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has taken any measures to promote State specific tourism internationally;
- (b)
- if so, the details thereof;
- (c) the measures taken by the Government to promote tourism in various  States  including  Madhya  Pradesh  along  with  the allocation made in this regard during the last three years and the current year;
- (d) whether the Government is organizing a travel show/exhibition in  Ujjain  so  as  to  provide  an  invaluable  platform/  forum  to promote the goods produced by the local community;
- (e)
- if so, the details thereof; and
- (f) if  not,  the  prospective  scheme  of  the  Government  in  this regard?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI K.J. ALPHONS)

(a) to (c): The Ministry of Tourism promotes India as a holistic destination and as part of its on-going activities, annually releases global  print,  electronic  and  online  media  campaigns  in  important and  potential  markets  overseas,  under  the  Incredible  India  brandline,  to  promote  the  various  tourism  destinations  and  products  of the  country,  including  those  in  the  State  of  Madhya  Pradesh. Promotion  of  the  destinations  and  products  is  also  undertaken through the Website and Social Media accounts of the Ministry. In addition,  the  India  tourism  Offices  overseas  undertake  various promotional  activities  overseas  with  the  objective  of  showcasing India's  tourism  potential  and  increasing  tourist  arrivals  to  the country.  These  promotional  activities  include  outdoor  advertising, participation in travel fairs and exhibitions; organising road shows, Know India seminars & workshops; organizing and supporting Indian food  and  cultural  festivals;  publication  of  brochures;  offering  joint advertising  and  brochure  support  and  inviting  media  personalities, tour  operators  and  opinion  makers  to  visit  the  country  under  the Hospitality Programme of the Ministry.

Expenditure on promotional activities undertaken in the domestic and international markets is incurred from funds allocated under  the  Domestic  Promotion  and  Publicity  including  Hospitality (DPPH)  and  Overseas  Promotion  and  Publicity  including  Marketing Development Assistance (OPMD) Schemes of the Ministry. Details of funds  allocated  under  these  Schemes  during  the  last  three  years and current year are given below:

(Rs. in Crore)

| Year    | DPPH   | DPPH   | OPMD   | OPMD   |
|---------|--------|--------|--------|--------|
|         | BE     | RE     | BE     | RE     |
| 2015-16 | 142    | 126.95 | 330    | 190.05 |
| 2016-17 | 110    | 75     | 300    | 223    |
| 2017-18 | 110    | 90     | 300    | 295    |
| 2018-19 | 135    |        | 454.24 |        |

(d) to (f): The  Ministry  of  Tourism  is  presently  not  organizing  a travel show/exhibition in Ujjain. However the Ministry has guidelines in  place  for  (i)  providing  Central  Financial  Assistance  to  State Governments/Union  Territories  for  organising  Fairs,  Festivals  & tourism  related  events  (ii)  extending  Financial  Support  for  Events organized at the National/International Level that have potential for the Promotion of Tourism to and/or within the Country. In addition, the  Ministry  of  Tourism  with  the  support  of  other  Ministries  and State Governments/UT Administrations organizes events like Paryatan  Parv  and  Bharat  Parv  etc.,  wherein  tourism  destinations and products of various regions of India are promoted.

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