Lok Sabha Question No. 4384 (UNSTARRED), answered on 2016-12-14
Subject: New Print Media Advertisement Policy
Ministry: INFORMATION AND BROADCASTING
Asked by: PRATHAP SIMHA, SHOBHA KARANDLAJE, RABINDRA KUMAR JENA

## GOVERNMENT OF INDIA MINSITRY OF INFORMATION  AND BROADCASTING

## LOK SABHA

## UNSTARRED QT ESTION NO. 4384

## TO BE ANStrIER"ED  ON 14.12.2016

## NEW PRINT MEDIA ADVERTISEMENT  POLICY

## 4384. SHRI PRATHAP SIMHA: KUMARI SHOBHA KARANDLAJE:

## SHRI RABINDRA  KUMAR JENA:

Will the Minister of INFORMATION  AND BROADCASTING  be pleased to state:

- (a)  whether the Government  has recently framed a  new Print Media Advertisement  Policy introducing a  *Marking  System" to incentivize newspapers  which have better professional  standing and who get their circulation  verified ald if so, the details  thereof;
- (b)  whether the Government  has recently framed guidelines regarding Government  advertisements  to empanelled websites  and if so, the details
- thereof including eligibility criteria for empanelment;
- (c)  the criteria prescribed  for advertisement in small, medium and brg newspapers respectively  in the New Print Media Advertisement  policv,
- 2O16,  category-wise;
- (d)  whether the advertisement  is not being given to various newspapers  on the basis of criteria of New Print Media Advertisement  Policy by DAVp and
- various Department/ Ministries  and if so, the reasons therefor;
- (e)  whether  the Government spent Rs.1 190.53 crore on advertising  flagship welfare schemes in various media in 20 I 5- 16 and if so, the details
- thereof, Ministr5r-wise;
- (0 the figures for last three years in  percentage spent advertisements, language-wise,  publication-wise  and against  the percentage mandated  in previous  policy; and by DAVP on State-wise as
- (s) whether English papers from Delhi are taking more than the budget  of advertisement whereas Delhi has less than India's population  and if so, the details  thereoP 25 per cent of I  per cent of

## ANSWER

## MINISTER OF STATE IN  THE MINISTRY OF INFORMATION AND BROADCASTING  {COL RAJYAVARDHAN  RATHoRE (Retd.  I}

*******

- (a)  Yes' sir. The Print Media Advertisement  policy-2O  16 has introduced marking based system for release of advertisements.  This is  not applicable  to small category of newspapers. As per clause\_lg(iv)  of the Policy, in order to incentivise  newspapers which get their circulation verified  by ABC/RNI  and those who have better professional standing and to bring about better transparency  and accountability  in the releaie of advertisements, DAVP shall follow a marking  system based on objective criteria and release advertisements  to the medium  and big ""1"gory newspapers on the basis of marks obtained by each newspaper. The above said Policy is available on DAVp website (www.davp.nic.in) under heading  -  'Newspapers'and sub - head -  ,Advertisement  poli"yl

Newspapers  in the above two categories shall get advertisements from DAVP barring the mandatory advertisement", only when they get more thart 45 marks.

- (b) Yes,  Sir. Policy Guidelines for Government  advertisements to empanelled websites is available  at www.davp.nic.in.

The criteria for empanelment  is given below:

| s1. No.   | Category   | Unique Users per month (Average of last 6 months from within India|.   |
|-----------|------------|-----------------------------------------------------------------------------|
| 1         | f\         | 5 Million (50 Lakh) and above.                                              |
|           | B          | 2 Million (20 l,akh) to less than 5 Million                                 |
| .J        |            | 0.25 Million (2.5 Lal<h) to less than 2 Million.                            |

- (c) Newspapers  in the medium and big categories  shall get advertisements from DAVP barring the mandatory advertisements  only when they get more than 45 marks. However, this criteria is not applicable  in case of small category of newspapers.
- (d) Yes, Sir. Newspapers  in the big and medium categories  are being given advertisements  from DAVP only when they get 45 marks or more. However,  all  the empanelled newspapers  received the mandatory advertisements  released  by DAVP during the year.
- (e) The figure mentioned is the total expenditure of DAVP  for the year 201516. This includes expenditure  done by DAVp through all the mediums viz. Newspapers, Audio-Visual,  Print Publicity, Outdoor  publicity  and Exhibition. This includes Tender, Classified, Display Classified, UpSC and all other advertisements  released through DAVp on various government schemes,  besides flagship weifare schemes.
- (f) Language wise committed expenditure  on display advertisement during the last three years is detailed below:

| sl. No   | Language   | Mandated by Previous Policv (7o)   |   20r3- I4 |   20r4- 15 |   2015- 16 |
|----------|------------|------------------------------------|------------|------------|------------|
| 1        | English    | 30                                 |      28.78 |      24.29 |      25    |
| 2        | Hindi      |                                    |      37.64 |      39.34 |      42.61 |
| 2        | Others     |                                    |      33.57 |      32.35 |      32.37 |
| Total    | Total      | Total                              |     100    |     100    |     100    |

Clause 26 of the previous policy states language-wise  allocation  of budget in display advertisements  as follows:

```
Hindi - 35% English - 30%
```

Others  -  357o

Publication wise and State wise percentage  of advertisements spent by DAVP during the last three years is available on DAVp website (www.davp.nic.in)  under heading  -  'Newspapers' and sub - head -  ,Reply to Lok Sabha  Question'

- (g)  No, Sir. English  papers in  Delhi received 16.06 percent  of all advertisements released by DAVP during 2015-16, and 11.25 percent of display advertisements.