Lok Sabha Question No. 3274 (UNSTARRED), answered on 2017-03-22
Subject: Print Media Empanelled with DAVP
Ministry: INFORMATION AND BROADCASTING
Asked by: KAVITHA KALVAKUNTLA

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO. 3274 TO BE ANSWERED ON 22.3.2017

## PRINT MEDIA EMPANELLED WITH DAVP 3274.  SHRIMATI KAVITHA KALVAKUNTLA:

Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a)  the  details  of  print  media  empanelled  with  Directorate  of  Advertising  and  Visual Publicity (DAVP) during the last three years, State-wise;
- (b) whether DAVP has revised the guidelines for empanelment/renewal of print media for advertisement and if so, the details thereof;
- (c)  whether  any  drastic  decrease  in  empanelment/renewal  has  been  noted  during  the current year; and
- (d) if so, the details thereof?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING {COL RAJYAVARDHAN RATHORE (Retd.)}

- (a)  The  state  wise  details  of  newspapers/periodicals  empanelled  with  Directorate  of Advertising  and  Visual  Publicity  (DAVP)  during  the  last  three  years  is  placed  at  the Annexure.
- (b)  Yes, Sir. The Government of India has revised the print media advertisement policy with effect from 7.6.2016. The policy is available on DAVP's website, www.davp.nic.in under heading 'Newspapers' and sub-head 'Advertising Policy'. The following guidelines concerning the empanelment/rate renewal have been changed:
- (i)  12  months  qualifying  period  of  uninterrupted  and  regular  publication  in  case  of  all regional and other languages small and medium newspapers as against 18 months earlier.
- (ii) Circulation verification of newspapers with more than 45,000 copies should be either by  RNI  (Office  of  the  Registrar  of  Newspapers  for  India)  or  ABC  (Audit  Bureau  of Circulation) as against more than 75,000 copies earlier.
- (iii)  Existing  newspapers  with  different  printing  centre  editions  would  be  empanelled with separate RNI registration certificate. This is a new provision.

(iv) RNI circulation certificate would be valid for 2 years from the date of issue as against a period of 4 years earlier.

(v) Regarding renewal of newspapers, a change in circulation can be accepted every year on submission of ABC/RNI circulation certificate and annual return submitted previous year to RNI. Earlier, the change in circulation was accepted only once, after completion of one year from the date of rate contract, during validity period of rate contract i.e. 3 years.

(c) & (d) No, Sir.

*******

## ANNEXURE

## ANNEXURE AS REFERRED TO IN REPLY TO PART (a) OF THE LOK SABHA UNSTARRED QUESTION NO. 3274 FOR REPLY ON 22.3 . 2017

| STATE/UT               | 2013-2014                  | 2013-2014                                           | 2014-2015                  | 2014-2015                                           | 2015-2016                  | 2015-2016                                           |
|------------------------|----------------------------|-----------------------------------------------------|----------------------------|-----------------------------------------------------|----------------------------|-----------------------------------------------------|
| STATE/UT               | TOTAL NEWSPAPERS ON PANEL. | FRESH EMPANELLED NEWSPAPERS OUT OF TOTAL NEWSPAPERS | TOTAL NEWSPAPERS ON PANEL. | FRESH EMPANELLED NEWSPAPERS OUT OF TOTAL NEWSPAPERS | TOTAL NEWSPAPERS ON PANEL. | FRESH EMPANELLED NEWSPAPERS OUT OF TOTAL NEWSPAPERS |
| ANDAMAN AND NICOBAR    | 3                          | 0                                                   | 5                          | 2                                                   | 5                          | 0                                                   |
| ANDHRA PRADESH         | 147                        | 17                                                  | 170                        | 23                                                  | 184                        | 14                                                  |
| ARUNACHAL PRADESH      | 6                          | 2                                                   | 8                          | 2                                                   | 8                          | 0                                                   |
| ASSAM                  | 71                         | 3                                                   | 79                         | 8                                                   | 88                         | 9                                                   |
| BIHAR                  | 90                         | 11                                                  | 104                        | 14                                                  | 122                        | 18                                                  |
| CHANDIGARH             | 34                         | 8                                                   | 43                         | 9                                                   | 45                         | 2                                                   |
| CHHATTISGARH           | 110                        | 22                                                  | 133                        | 23                                                  | 153                        | 20                                                  |
| DADRA AND NAGAR HAVELI | 8                          | 3                                                   | 12                         | 4                                                   | 18                         | 6                                                   |
| DAMAN&DIU              | 5                          | 2                                                   | 6                          | 1                                                   | 7                          | 1                                                   |
| DELHI                  | 871                        | 78                                                  | 963                        | 92                                                  | 1039                       | 76                                                  |
| GOA                    | 11                         | 1                                                   | 11                         | 0                                                   | 11                         | 0                                                   |
| GUJARAT                | 271                        | 49                                                  | 319                        | 48                                                  | 362                        | 43                                                  |
| HARYANA                | 75                         | 5                                                   | 87                         | 12                                                  | 97                         | 10                                                  |
| HIMACHAL               | 30                         | 6                                                   | 34                         | 4                                                   | 38                         | 4                                                   |
| PRADESH JAMMU& KASHMIR | 108                        | 31                                                  | 138                        | 30                                                  | 153                        | 15                                                  |
| JHARKHAND              | 62                         | 5                                                   | 68                         | 6                                                   | 79                         | 11                                                  |
| KARNATAKA              | 106                        | 12                                                  | 113                        | 7                                                   | 117                        | 4                                                   |
| KERALA                 | 108                        | 9                                                   | 119                        | 11                                                  | 120                        | 1                                                   |
| MADHYA                 | 490                        | 58                                                  | 553                        | 63                                                  | 612                        | 59                                                  |
| PRADESH MAHARASHTRA    | 300                        | 46                                                  | 347                        | 47                                                  | 378                        | 31                                                  |
| MANIPUR                | 12                         | 3                                                   | 13                         | 1                                                   | 13                         | 0                                                   |
| MEGHALAYA              | 14                         | 2                                                   | 14                         | 0                                                   | 14                         | 0                                                   |
| MIZORAM                | 6                          | 0                                                   | 6                          | 0                                                   | 6                          | 0                                                   |
| NAGALAND               | 6                          | 1                                                   | 7                          | 1                                                   | 7                          | 0                                                   |
| ORISSA                 | 162                        | 24                                                  | 178                        | 16                                                  | 193                        | 15                                                  |
| PUDUCHERRY             | 4                          | 1                                                   | 6                          | 2                                                   | 6                          | 0                                                   |
| PUNJAB                 | 84                         | 7                                                   | 86                         | 2                                                   | 88                         | 2                                                   |
| RAJASTHAN              | 538                        | 71                                                  | 609                        | 71                                                  | 661                        | 52                                                  |
| SIKKIM                 | 12                         | 2                                                   | 14                         | 2                                                   | 18                         | 4                                                   |
| TAMIL NADU             | 104                        | 9                                                   | 115                        | 11                                                  | 115                        | 0                                                   |
| TELANGANA              | 227                        | 39                                                  | 265                        | 38                                                  | 299                        | 34                                                  |
| TRIPURA                | 21                         | 1                                                   | 22                         | 1                                                   | 22                         | 0                                                   |
| UTTAR                  | 1791                       | 231                                                 | 2017                       | 226                                                 | 2223                       | 206                                                 |
| PRADESH UTTARAKHAND    | 543                        | 176                                                 | 735                        | 192                                                 | 879                        | 144                                                 |
| WEST BENGAL            | 112                        | 15                                                  | 130                        | 18                                                  | 135                        | 5                                                   |
| TOTAL:-                | 6542                       | 950                                                 | 7529                       | 987                                                 | 8315                       | 786                                                 |