Lok Sabha Question No. 368 (STARRED), answered on 2016-12-12
Subject: Promotion of Rural Tourism
Ministry: TOURISM
Asked by: SUBHASH PATEL, GOWDAR MALLIKARJUNAPPA SIDDESHWARA

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA STARRED QUESTION NO.†*368 ANSWERED ON 12.12.2016

## PROMOTION OF RURAL TOURISM

## †*368. SHRI SUBHASH PATEL: SHRI G.M. SIDDESHWARA:

Will the Minister of TOURISM be pleased to state:

- (a) whether  the  Government  has  formulated  any  scheme  for  the promotion of rural tourism in the country; (b) if  so, the details of the schemes implemented/proposed to be implemented for the promotion of rural tourism and action plan to increase the tourism potential in rural/backward/tribal areas of  the  country  along  with  the  status  of  rural  tourism  in  the country, State/UT-wise; (c) the  funds  sanctioned,  released  and  utilised  in  this  regard during the last three years and the current year, State/UT-wise and year-wise; (d) whether  the  Government  has  identified  remote  villages  and small and medium towns as spots of tourist attraction; and if  so,  the  details  thereof,  State/UT-wise  along  with  the  funds
- (e) allocated by the Government in this regard?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (DR. MAHESH SHARMA)

(a)  to (e):  A Statement is laid on the Table of the House.

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STATEMENT  IN  REPLY  TO  LOK  SABHA  STARRED  QUESTION NO.†*368  ANSWERED ON 12.12.2016 REGARDING PROMOTION  OF RURAL TOURISM.

- (a)  and  (b):  The  Ministry  of  Tourism  (MoT)  promotes  India  as  a holistic  destination  and  as  part  of  its  on-going  activities,  releases print, electronic,  online  and  outdoor  media  campaigns  in  the international  and  domestic  markets,  under  the  Incredible  India brand-line,  to  promote  tourism  products  and  destinations  of  the country  including  Rural  Tourism.   MoT  also  promotes  the  tourism destinations  and  products  through  its  websites  and  publicity  and promotional material produced by it from time to time. In addition, a series  of  promotional  activities  are  undertaken  in  important  and potential  tourist  generating  markets  overseas  through  the  India Tourism Offices Overseas with the objective of showcasing India's tourism potential and increasing tourist arrivals to the country.

(c),  (d)  and  (e):   Ministry  of  Tourism  recognising  the  immense potential  of  rural  tourism  in  the  country  has  identified  the  Rural Circuit as  one  of the  13 thematic circuits  under Swadesh Darshan Scheme  to  promote  local  arts, culture, handicraft, cuisine to generate livelihoods. Rural Tourism Scheme also formed part of the Product/Infrastructure  Development  for  Destinations  and  Circuits (PIDDC) Scheme. The details of rural tourism projects sanctioned by the Ministry of Tourism under PIDDC during the last three years and the current financial year including hardware and software components are at Annexure.

The PIDDC scheme has been delinked from Union Support with effect from 2015-16. No project proposals have been sanctioned so far for Rural Circuit under the Swadesh Darshan Scheme.

* * * * * * *

ANNEXRUE

STATEMENT  IN  REPLY  TO  PARTS  (c),  (d)  &  (e)  OF  LOK  SABHA STARRED QUESTION NO.†*368 ANSWERED ON 12.12.2016 REGARDING PROMOTION OF RURAL TOURISM.

Funds  sanctioned  and  released  for  rural  tourism  projects  during 2013-14, 2014-15, 2015-16 and current financial year.

(Rs. in Lakhs)

| Sl. No.         | Name of the Project                                                                | Amount Sanctioned   | Amount Released   | UC received   |
|-----------------|------------------------------------------------------------------------------------|---------------------|-------------------|---------------|
| 2013-14         | 2013-14                                                                            |                     |                   |               |
| Jammu & Kashmir | Jammu & Kashmir                                                                    |                     |                   |               |
| 1               | Development of Tourist Village at Nai Basti Gulabgarh, District Jammu- Hardware    | 48.25               | 38.60             | 38.60         |
| 2               | Development of Tourist Village at Nai Basti Gulabgarh, District Jammu - Software   | 17.00               | 13.60             | 13.60         |
| 3               | Development of Tourist Village at Loran Mandi, Poonch District in J&K - Hardware   | 48.59               | 38.87             | 38.87         |
| 4               | Development of Tourist Village at Loran Mandi, Poonch District in J&K - Software   | 17.00               | 13.60             | 13.60         |
| 5               | Development of Tourist Village at Pingla Mata, Udhampur District in J&K - Hardware | 50.00               | 40.00             | 40.00         |
| 6               | Development of Tourist Village at Pingla Mata, Udhampur District in J&K - Software | 17.00               | 13.60             | 13.60         |
| 7               | Development of Tourist Village at Chunti Pathri, Nambalnar, Baba Reshi,            | 50.00               | 40.00             | 40.00         |

|    | District Baramulla - Hardware                                                                         |   District Baramulla - Hardware |       |       |
|----|-------------------------------------------------------------------------------------------------------|---------------------------------|-------|-------|
|  8 | Development of Tourist Village at Chunti Pathri, Nambalnar, Baba Reshi, District Baramulla - Software |                           20    | 16    | 16    |
|  9 | Development of Tourist Village at Pakharpora, District Budgam, J&K - Hardware                         |                           39.5  | 31.6  | 31.6  |
| 10 | Development of Tourist Village at Pakharpora, District Budgam, J&K - Software                         |                           17.07 | 13.65 | 13.65 |
| 11 | Development of Tourist Village at Quimoh, District Anantnag, J&K - Hardware                           |                           39.5  | 31.6  | 31.6  |
| 12 | Development of Tourist Village at Quimoh, District Anantnag, J&K - Software                           |                           17.37 | 13.89 | 13.89 |
| 13 | Development of Tourist Village at Data Da Talab at Birpur, Dist Samba, J&K. - Hardware                |                           48.89 | 39.11 | 39.11 |
| 14 | Development of Tourist Village at Data Da Talab at Birpur, Dist Samba, J&K. - Software                |                           17    | 13.6  | 13.6  |
| 15 | Development of Tourist Village at Dedikote Kupwara- Hardware                                          |                           49.19 | 39.35 | 39.35 |
| 16 | Development of Tourist Village at Dedikote Kupwara- Software                                          |                           16    | 12.8  | 12.8  |
| 17 | Development of Tourist Village at Poshkar District Budgam- Hardware                                   |                           41.34 | 33.07 | 33.07 |
| 18 | Development of Tourist Village at Poshkar District Budgam- Software                                   |                           18.5  | 14.8  | 14.8  |
| 19 | Development of Tourist Village at Omah Verinag, District Anantnag - Hardware                          |                           39.49 | 31.59 | 31.59 |

| 20          | Development of Tourist Village at Omah Verinag, District Anantnag- Software        | 17.32   | 13.85   | 13.85   |
|-------------|------------------------------------------------------------------------------------|---------|---------|---------|
| 21          | Development of Tourist Village at Kachwari, District Budgam- Hardware              | 39.49   | 31.59   | 31.59   |
| 22          | Development of Tourist Village at Kachwari, District Budgam- Software              | 17.02   | 13.61   | 13.61   |
| 23          | Development of Tourist Village at Arnas, District Udhampur- Hardware               | 48.89   | 39.11   | 39.11   |
| 24          | Development of Tourist Village at Arnas, District Udhampur- Software               | 17.00   | 13.60   | 13.60   |
| 25          | Development of Tourist Village at Sankoo, District Kargil- Hardware                | 50.00   | 40.00   | 40.00   |
| 26          | Development of Tourist Village at Sankoo, District Kargil- Software                | 12.00   | 9.60    | 9.60    |
| 27          | Development of Tourist Village at Dera Baba Bandha, District Reasi, J&K - Hardware | 34.72   | 27.77   | 27.77   |
| 28          | Development of Tourist Village at Dera Baba Bandha, District Reasi, J&K- Software  | 17.00   | 13.60   | 13.60   |
| 29          | Dev. Of Tourist Village at Mir Panchari District Udhampur (Hardware)               | 46.18   | 5.00    | 5.00    |
| 30          | Dev. Of Tourist Village at Mir Panchari District Udhampur (Software)               | 17.00   | 13.60   | 13.60   |
| Uttarakhand | Uttarakhand                                                                        |         |         |         |
| 31          | Development of rural tourism Agora Village (Dodital) Uttarakhand (Software)        | 17.00   | 3.40    | 3.40    |
|             | Total                                                                              | 945.31  | 714.06  | 714.06  |

| 2014-15               | 2014-15                                                                           |                       |                       |                       |
|-----------------------|-----------------------------------------------------------------------------------|-----------------------|-----------------------|-----------------------|
| Jammu & Kashmir       | Jammu & Kashmir                                                                   | Jammu & Kashmir       | Jammu & Kashmir       | Jammu & Kashmir       |
| 1                     | Development of Tourist Village at Kalhota Marmat Doda District, in J&K Hardware   | 48.89                 | 9.77                  | 0.00                  |
| 2                     | Development of Tourist Village at Kalhota Marmat Doda District, in J&K Software   | 17.00                 | 3.40                  | 3.40                  |
| 3                     | Development of Tourist Village at Banimullah, Kulgam District, in J&K Hardware    | 45.16                 | 9.03                  | 0.00                  |
| 4                     | Development of Tourist Village at Banimullah, Kulgam District, in J&K Software    | 20.00                 | 4.00                  | 0.00                  |
|                       | Total                                                                             | 131.05                | 26.20                 | 3.40                  |
| 2015-16               | 2015-16                                                                           | 2015-16               | 2015-16               | 2015-16               |
|                       | Nil                                                                               |                       |                       |                       |
| 2016-17 - Uttarakhand | 2016-17 - Uttarakhand                                                             | 2016-17 - Uttarakhand | 2016-17 - Uttarakhand | 2016-17 - Uttarakhand |
| 1                     | Development of rural tourism Agora Village (Dodital) Uttarakhand (Balance amount) | -                     | 13.60                 | -                     |

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