Lok Sabha Question No. 3476 (UNSTARRED), answered on 2017-08-08
Subject: National Dairy Development Board
Ministry: AGRICULTURE AND FARMERS WELFARE
Asked by: SHER SINGH GHUBAYA, RAVINDRA KUMAR RAY

## GOVERNMENT OF INDIA MINISTRY OF AGRICULTURE AND FARMERS WELFARE DEPARTMENT OF ANIMAL HUSBANDRY, DAIRYING AND FISHERIES LOK SABHA

UNSTARRED QUESTION NO.3476 TO BE ANSWERED ON 8 TH  AUGUST, 2017

## NATIONAL DAIRY DEVELOPMENT BOARD

## 3476. SHRI SHER SINGH GHUBAYA:

## DR RAVINDRA KUMAR RAY:

Will the Minister of AGRICULTURE AND FARMERS WELFARE कृ षि और ककसान कल्याण मंत्री be pleased to state:

- (a) Whether  the  Government  has  launched  the  logo  of  the  National  Dairy  Development  Board (NDDB);
- (b) If so, the details of the benefits likely to be availed from such logo;
- (c) Whether the Government has constituted any Committee/Board to monitor the quality of milk produced/sold in the country;
- (d) If so, the details thereof; and
- (e) If not, the reasons therefor?

## ANSWER

THE MINISTER OF STATE FOR AGRICULTURE AND FARMERS WELFARE (SHRI SUDARSHAN BHAGAT)

- (a) Yes madam, National Dairy development Board(NDDB) has developed an initiative of 'Quality Mark' Award Scheme for dairy Cooperatives to promote and encourage enhancement of safety, quality and  hygiene  of  milk  and  milk  products  manufactured  by  dairy  cooperatives.  The  Government  has launched  the  Quality  Mark  logo  for  milk  and  milk  products  for  dairy  cooperatives  developed  and registered by National Dairy Development Board.
- (b) The Quality Mark Logo;
- i. Will provide Dairy Co-operatives and producer institutions the much needed brand identity and a competitive edge.
- ii. Will contribute to building consumer confidence in dairy co-operative brands.
- iii. Is aimed at bringing about process improvement in the entire value chain from producer to consumer to ensure availability of quality milk & milk products.
- iv. Will create requisite awareness among various dairy units across the country for adopting the quality measurers required under Quality Mark.
- v. Serve as an umbrella brand identity reinforcing the consumers' recognition that the Quality Mark is synonymous with good quality.

(c) to (e) - The quality of milk & milk product produced/sold in the country comes under the purview of the Food Safety and Standards Act, 2006 and Food Safety  & Standards Rules & Regulations, 2011 made thereunder. Food Authority has prescribed standards for milk and milk products under Food Safety  and  Standards  (Food  Products  Standards  and  Food  Additives)  Regulations,  2011.  The implementation and enforcement of Food Safety and Standards Act, 2006 primarily rests with the State/  UT  Governments.  Food  Safety  and  Standards  Authority  of  India  regularly  takes  up  the issue of enforcement of these Standards with the State/UT authorities, through communications and interactions during the meetings of the Central Advisory Committee, in which Commissioners of Food Safety of all States and UTs are represented.

Regular surveillance, monitoring, inspection and random sampling of food  products are being done by the Officials of Food Safety Departments of the respective States/ UTs to check compliance of the standards laid down under Food Safety and Standards Act, 2006, and the rules and regulations made there  under.  In  cases  where  the  food  samples  are  found  to  be  non-conforming,  recourse  is  taken  to penal provisions under Chapter IX of the FSS Act, 2006.

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