Lok Sabha Question No. 5193 (UNSTARRED), answered on 2017-04-05
Subject: DD Kisan
Ministry: INFORMATION AND BROADCASTING
Asked by: VINOD KUMAR BOIANAPALLI, VISHNU DAYAL RAM

DD KISAN

## 5193.  SHRI B.VINOD KUMAR SHRI VISHNU DAYAL RAM

## Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) the details of funds allocated/utilized for the promotion of DD Kisan Channel during the period 2016-17 and 2017-18 and the major assets created there under;
- (b) whether the channel has introduced daily Kisan News bulletins and if so, the details thereof;
- (c) whether  the  Government  has  conducted  any  survey  to  assess  the  utility  of programmes broadcasted on Kisan Channel keeping in view different demands of the regional farmers;
- (d) if so, the monthly viewership details of DD Kisan channel; rural, urban and all India viewership wise, during the period 2015 to 2017;
- (e) whether the Government plans to expand the outreach of kisan channel to cover Southern and North-Eastern States and if so, the details thereof; and
- (f)  whether  the  Government plans to conduct outcome analysis on the grassroots impact of the Kisan Channel and if so, the details thereof?

## ANSWER

## THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION AND BROADCASTING  {COL RAJYAVARDHAN RATHORE (Retd.)}

- (a) The total funds released by the Ministry to Prasar Bharati for Kisan Channel from 2014-15 to 2016-17 is Rs. 122.25 crores. The total fund allocated for 2017-18 is 80.00 crores.
- (b) The Kisan Channel has introduced two daily News Bulletins at 01:30 PM and at 07:00 PM.
- (c) The channel continuously receives feedback from its viewers.  There is a daily one hour LIVE interactive programme 'Hello Kisan'. The farmers can call on the toll free line  to  ask  questions  to  experts  or  give  their  opinion.  The  channel  takes  their reactions  for  improvising  the  content.  A  number  of  field  based  shows  and programmes are also planned. There is a direct communication at grass roots level

## GOVERNMENT OF INDIA

## MINISTRY OF INFORMATION & BROADCASTING

## LOK SABHA UNSTARRED QUESTION No. 5193 (TO BE ANSWERED ON 05.04.2017)

- with the channels' representatives.  The social media links such as web, facebook and twitter are also prominently displayed on the channel, so that viewers can give their suggestions.  Feedback/suggestions, as available, are regularly analyzed for
- improving the programmes and content on the Kisan Channel. (d) The  viewership  data  from  BARC  (Broadcast  Audience  Research  Council)  is enclosed at Annexure. (e) DD Kisan channel is available throughout the country. As a new initiative, a daily programme  titled  'Uttar  Purvi  Rajyon  Se'  has  been  scheduled  which  contains programmes from North Eastern states in their respective languages. (f)  As mentioned in part (c) above.

******

## ANNEXURE

## ANNEXURE AS REFERRED TO IN REPLY TO PART (d) OF LOK SABHA UNSTARRED QUESTION NO. 5193 FOR ANSWER ON 05.04.2017

Source: BARC

All India, NCCS 4+

Average Monthly Viewership (in Lakhs) with all India, Rural & Urban Breakup for DD Kisan.

|             | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   | Monthly Viewership details during the period 2015 to 2017   |
|-------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|-------------------------------------------------------------|
| Regions     | Oct' 15                                                     | Nov' 15                                                     | Dec' 15                                                     | Jan' 16                                                     | Feb' 16                                                     | Mar' 16                                                     | Apr' 16                                                     | May' 16                                                     | Jun' 16                                                     | Jul' 16                                                     | Aug' 16                                                     | Sep' 16                                                     | Oct' 16                                                     | Nov' 16                                                     | Dec' 16                                                     | Jan' 17                                                     | Feb' 17                                                     | Mar' 17                                                     |
| India       | 64                                                          | 86                                                          | 105                                                         | 88                                                          | 153                                                         | 74                                                          | 67                                                          | 43                                                          | 45                                                          | 56                                                          | 64                                                          | 71                                                          | 82                                                          | 55                                                          | 58                                                          | 73                                                          | 67                                                          | 68                                                          |
| India Urban | 19                                                          | 24                                                          | 20                                                          | 21                                                          | 35                                                          | 24                                                          | 17                                                          | 11                                                          | 14                                                          | 15                                                          | 16                                                          | 19                                                          | 23                                                          | 15                                                          | 21                                                          | 22                                                          | 19                                                          | 19                                                          |
| India Rural | 45                                                          | 62                                                          | 85                                                          | 67                                                          | 118                                                         | 50                                                          | 50                                                          | 32                                                          | 31                                                          | 41                                                          | 48                                                          | 52                                                          | 59                                                          | 40                                                          | 37                                                          | 51                                                          | 48                                                          | 49                                                          |