Lok Sabha Question No. 1561 (UNSTARRED), answered on 2018-03-05
Subject: Cultural Tourism
Ministry: TOURISM
Asked by: MANOJ KUMAR TIWARI, (SMT.) RATNA DE(NAG), HARI OM PANDEY, SANTOSH KUMAR

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.1561 ANSWERED ON 05.03.2018

## CULTURAL TOURISM

1561. SHRI MANOJ TIWARI: DR. RATNA DE (NAG):

SHRI HARI OM PANDAY: SHRI SANTOSH KUMAR:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has any proposal to reintroduce the Incredible  India  Scheme  to  give  more  emphasis  on  cultural tourism to promote cultural heritage of the country;
- (b)
- (c)
- if so, the details thereof;
- if not, the reasons therefor; and
- (d) the details of any specific provision proposed to be provided in this regard, State/UT-wise including Delhi/NCR, Hoogly, Ambedkar Nagar and Patna?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI K.J. ALPHONS)

(a) to (c): The Ministry of Tourism, as part of its on-going activities,  annually  releases  global  print,  electronic  and  online media  campaigns  in    important  and  potential  markets  overseas, under  the  'Incredible  India'  brand-line,  to  promote  various  tourism destinations  and  products  of  the country, including the cultural heritage. Promotions are also undertaken through the website and Social Media accounts of the Ministry. During the current financial year 2017-18, the Ministry has launched  the 'Incredible India 2.0' Campaign, which aims at moving to the next level of promotion and marketing with a shift from generic promotions across the world to market  specific  promotional  plans,  content  creation  and  use  of thematic creatives.

(d): The Ministry of Tourism does not allocate any funds to State Governments/Union Territory Administrations for Promotion. However, Central Financial Assistance is provided to them for the following promotional activities, based on proposals received from the States/Union Territories,  subject  to  adherence  to  scheme guidelines and availability of funds:

- (i) Organising Fairs, Festivals and Tourism related Events
- (ii) Joint Advertising in Print Media Campaign
- (iii) Production of Publicity Material in    collaboration    with the Private Sector
- (iv) Promotion of film tourism

Further,  the  Ministry  of  Tourism  has  identified  a  Heritage Circuit  as  part  of  the  15  Thematic  Circuits  under  the  Swadesh Darshan  Scheme  for  Integrated  Development  of  Theme  Based Tourist Circuits in the country.

The projects under the Scheme are identified for development in consultation with the State Governments/UTs and are sanctioned subject  to  availability  of  funds,  submission  of  suitable  detailed project  reports,  adherence  to  Scheme  guidelines  and  utilization  of funds released. The list of the projects sanctioned for the Heritage Circuit of the Swadesh Darshan Scheme is given in Annexure.

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## ANNEXURE

STATEMENT  IN  REPLY  TO  PART  (d)  OF  LOK  SABHA  UNSTARRED QUESTION  NO.1561  ANSWERED  ON  05.03.2018  REGARDING  CULTURAL TOURISM.

## DETAILS  OF  PROJECTS  SANCTIONED  IN  HERITAGE  CIRCUIT  UNDER SWADESH DARSHAN SCHEME

(Rs. in Crore)

| Sl. No.      | State/UT       | Name of the Circuit   | Name of the Project                                                                                                                    | Amt. Sanctioned   | Amount Released   |
|--------------|----------------|-----------------------|----------------------------------------------------------------------------------------------------------------------------------------|-------------------|-------------------|
| Year 2016-17 | Year 2016-17   | Year 2016-17          | Year 2016-17                                                                                                                           | Year 2016-17      | Year 2016-17      |
| 1.           | Gujarat        | Heritage Circuit      | Development of Heritage Circuit in Ahmedabad- Rajkot- Porbandar - Bardoli- Dandi in Gujarat.                                           | 93.48             | 18.70             |
| 2.           | Madhya Pradesh | Heritage Circuit      | Development of Heritage Circuit (Gwalior - Orchha - Khajuraho - Chanderi - Bhimbetka - Mandu) Madhya Pradesh                           | 99.77             | 19.95             |
| 3.           | Uttarakhand    | Heritage Circuit      | Integrated Development of Heritage Circuit in Kumaon Region - Katarmal - Jogeshwar- Baijnath- Devidhura in Uttarakhand. Development of | 81.94             | 16.39             |
| 4.           | Uttar Pradesh  | Heritage Circuit      | Heritage Circuit(Kalinjar                                                                                                              | 41.51             | 8.30              |

| Fort (Banda)- MarharDham (SantKabir Nagar)- ChauriChaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan   | Fort (Banda)- MarharDham (SantKabir Nagar)- ChauriChaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan   | Fort (Banda)- MarharDham (SantKabir Nagar)- ChauriChaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan   | Fort (Banda)- MarharDham (SantKabir Nagar)- ChauriChaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan   | Fort (Banda)- MarharDham (SantKabir Nagar)- ChauriChaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan   | Fort (Banda)- MarharDham (SantKabir Nagar)- ChauriChaura, Shaheed Sthal (Fatehpur)- Mavahar Sthal (Ghosi)- Shaheed Smarak (Meerut) in Uttar Pradesh under Swadesh Darshan   |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 5.                                                                                                                                                                          | Assam                                                                                                                                                                       | Heritage Circuit                                                                                                                                                            | Development of Tezpur - Majuli - Sibsagar as Heritage Circuit in Assam under Swadesh Darshan scheme                                                                         | 98.35                                                                                                                                                                       | 19.67                                                                                                                                                                       |
| 6.                                                                                                                                                                          | Gujarat                                                                                                                                                                     | Heritage Circuit                                                                                                                                                            | Development of Heritage circuit: Vadnagar- Modhera and Patan in Gujarat under Swadesh Darshan Scheme                                                                        | 99.81                                                                                                                                                                       | 44.91                                                                                                                                                                       |
| Year 2017-18                                                                                                                                                                | Year 2017-18                                                                                                                                                                | Year 2017-18                                                                                                                                                                | Year 2017-18                                                                                                                                                                | Year 2017-18                                                                                                                                                                | Year 2017-18                                                                                                                                                                |
| 7.                                                                                                                                                                          | Puducherry                                                                                                                                                                  | Heritage Circuit                                                                                                                                                            | Development of Heritage Circuit in Puducherry under Swadesh Darshan Scheme.                                                                                                 | 66.35                                                                                                                                                                       | 13.27                                                                                                                                                                       |
| 8.                                                                                                                                                                          | Rajasthan                                                                                                                                                                   | Heritage Circuit                                                                                                                                                            | Development of Heritage Circuit (Rajsamand (Kumbhalgarh Fort )- Jaipur                                                                                                      | 99.60                                                                                                                                                                       | 19.92                                                                                                                                                                       |

|    |           |                  | (Nahargarh Fort)- Alwar (BalaQuila)- SawaiMadhopur (Ranthambore Fort and Khandar Fort)- Jhalawar (Gagron Fort)- Chittorgarh (Chittorgarh Fort) Jaisalmer (JaisalmerFort) Hanumangarh (Kalibangan, Bhatner Fort and Gogamedi)- Jalore (Jalore Fort)- Udaipur (Pratap Gaurav Kendra)- Dholpur (Bagh-i-Nilofar and Purani Chawni)- Nagaur(Meera Bai Temple) in Rajasthan under Swadesh Darshan   |       |       |
|----|-----------|------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------|-------|
|  9 | Telangana | Heritage Circuit | Development of Heritage Circuit: Qutub Shahi Heritage Park- Paigah Tombs- Hayat Bakshi Mosque- Raymond's Tomb in Telangana under Swadesh Darshan Scheme                                                                                                                                                                                                                                       | 99.42 | 19.88 |

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