Lok Sabha Question No. 435 (UNSTARRED), answered on 2018-02-05
Subject: Promoting India as Tourism Destination
Ministry: TOURISM
Asked by: MAHEISH GIRRI

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.435 ANSWERED ON 05.02.2018

## PROMOTING INDIA AS TOURISM DESTINATION

## 435.  SHRI MAHEISH GIRRI:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government has taken any steps during the last three years to promote India as tourism destination in richer countries/countries  such  as  Malaysia,  Sri  Lanka,  Singapore that share cultural similarity with us;
- if  so,  the  details  of  all  such  promotional  and  advertising
- (b) campaigns undertaken in this regard; and
- (c) the country-wise details of amount spent in such campaigns, tourist traffic and revenue generated from tourists during the said period?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (SHRI K.J. ALPHONS)

(a) and (b): The  Ministry  of  Tourism  (MoT),  through  its  India tourism  Offices  overseas  undertake  various  promotional  activities with  the  objective  of  showcasing  India's  tourism  potential  and increasing tourist arrivals to the country in important  tourist generating  markets  including  Malaysia,  Sri  Lanka  and  Singapore. These promotional activities include outdoor advertising, participation in travel fairs and exhibitions; organising road shows, Know India seminars & workshops; organizing and supporting Indian food  and  cultural  festivals;  publication  of  brochures;  offering  joint advertising  and  brochure  support  and  inviting  media  personalities, tour  operators  and  opinion  makers  to  visit  the  country  under  the Hospitality  Programme  of  the  Ministry.  In  addition,  MoT  annually releases global print, electronic and online  media  campaigns in important  and  potential  markets  overseas,  under  the  Incredible

India brand-line, to promote various tourism destinations and products of  the  country  including  Malaysia,  Sri Lanka and Singapore. Promotions are also undertaken through the website and Social Media accounts of the Ministry.

(c): The expenditure incurred for promotion of India Tourism in the overseas  markets  under  the  'Restructured  Scheme  of  Overseas Marketing Promotion and Publicity including Marketing Development Assistance' for the last 3 financial years is as under:

| Financial Year   |   Expenditure Incurred (Rs. in crore) |
|------------------|---------------------------------------|
| 2014-15          |                                166.36 |
| 2015-16          |                                170.83 |
| 2016-17          |                                192.24 |

The  Foreign  Tourist  Arrivals  (FTAs)  and  Foreign  Exchange Earnings (FEEs) during the last three calendar years are as under:

|   Financial Year | Foreign Tourist Arrivals (FTA) to India (million)   | Foreign Exchange Earnings through Tourism (Rs. in Crore)   |
|------------------|-----------------------------------------------------|------------------------------------------------------------|
|             2015 | 8.03                                                | 135193                                                     |
|             2016 | 8.80                                                | 154146                                                     |
|             2017 | 10.18*                                              | 180379*                                                    |

*Provisional

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