Lok Sabha Question No. 5884 (UNSTARRED), answered on 2017-04-10
Subject: Setting up of Tourist Centres
Ministry: TOURISM
Asked by: RAVINDRA KUMAR PANDEY, ASHWINI KUMAR CHOUBEY

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA UNSTARRED QUESTION NO.†5884 ANSWERED ON 10.04.2017

## SETTING UP OF TOURIST CENTRES

†5884. SHRI RAVINDRA KUMAR PANDEY: SHRI ASHWINI KUMAR CHOUBEY:

Will the Minister of TOURISM be pleased to state:

- (a) whether the Government proposes to set up tourist centres/offices in different States of the country as well as in different countries of the world;
- (b)
- if so, the details thereof, country-wise and State-wise;
- (c) the details of the role played by these tourist offices in various countries; and
- (d) the details of funds allotted per office per year?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (DR. MAHESH SHARMA)

Presently there is no such proposal under consideration

- (a) & (b): of the Ministry of Tourism.
- (c) & (d): The Ministry of Tourism, Government of India, through its 14  offices  overseas  endeavours  to  position  India  in  the  tourism generating  markets  as  a  preferred  tourist  destination,  to  promote various  Indian  tourism  products  and  to  increase  India's  share    in the global tourism market.

The above objectives are met through an integrated marketing and promotional strategy and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions. The specific elements of promotional efforts undertaken overseas include  advertising  in  the  Print,  Electronic,  Online  and  Outdoor

Media, participation in international Fairs  & Exhibitions, organizing Evenings, Brochure Operators, inviting  the  Media  and  Travel  Trade  to  visit  the  country  under  the

Seminars, Workshops, Road Shows & India printing/production of Brochures and Collaterals, Support/Joint Advertising with Travel Agents/Tour Hospitality Programme, etc.

The details of funds allocated to India Tourism  Offices overseas under the 'Restructured Scheme of Overseas  Promotion & Publicity  including  Marketing  Development  Assistance'  during  the Financial Year 2015-16 and 2016-17 is annexed.

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ANNEXURE STATEMENT  IN  REPLY  TO  PARTS  (c)  &  (d)  OF  LOK  SABHA UNSTARRED QUESTION NO.+5884 ANSWERED ON 10.04.2017 REGARDING SETTING UP OF TOURIST CENTRES

Funds allocated to India Tourism Offices overseas during the Financial Year 2015-16 (R.E.) and 2016-17 (R.E.) under the 'Restructured Scheme of Overseas Promotion & Publicity including Marketing Development Assistance'.

(Rs. in lakh)

|   Sr. NO. | India Tourism Office   | Revised Estimates 2015-16   |   Revised Estimates 2016-17 |
|-----------|------------------------|-----------------------------|-----------------------------|
|         1 | Sydney                 | 911.80                      |                      866.65 |
|         2 | London                 | 1400.00                     |                     1419.16 |
|         3 | Paris                  | 914.38                      |                     1089.07 |
|         4 | Frankfurt              | 1850.00                     |                     1895.83 |
|         5 | Singapore 612.50       |                             |                      580.26 |
|         6 | Toronto                | 356.63                      |                      355.89 |
|         7 | Dubai 981.91           |                             |                      792.88 |
|         8 | New York               | 852.60                      |                      765.95 |
|         9 | Los Angeles            | 380.00                      |                      421.16 |
|        10 | Milan                  | 649.67                      |                      517.91 |
|        11 | Johannesburg           | 392.61                      |                      308.95 |
|        12 | Amsterdam              | 450.00                      |                      471.36 |
|        13 | Beijing                | 929.84                      |                      430.91 |
|        14 | Tokyo                  | 750.00                      |                      583.18 |

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