Lok Sabha Question No. 1575 (UNSTARRED), answered on 2018-03-05
Subject: Premium Tag for Coffee Grown by Tribals
Ministry: COMMERCE AND INDUSTRY
Asked by: J.C. DIVAKAR REDDY, GEETHA KOTHAPALLI

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY (DEPARTMENT OF COMMERCE)

## LOK SABHA UNSTARRED QUESTION NO.1575 TO BE ANSWERED ON 05 th  MARCH,2018

## PREMIUM TAG FOR COFFEE GROWN BY TRIBALS

## 1575.   SHRI J.C. DIVAKAR REDDY: SHRIMATI KOTHAPALLI GEETHA

Will the Minister of COMMERCE & INDUSTRY ( वाͨणÏय एवं उɮयोग मंğी ) be pleased to state:

- (a) whether the Government proposes premium tag for coffee grown by tribals in the country including Araku Coffee in Andhra Pradesh and if so, the details thereof along with the steps taken/being taken in this regard;
- (b) whether the Government proposes upwards of coffee per kg an acre for planters and if so, the details thereof and the steps being taken in this regard;
- (c) whether Araku tribal coffee from Visakhapatnam is now sold at premium stores in Paris and other parts of the world and if so, the details thereof along with the steps being taken to give more publicity to Araku coffee in the country and abroad also; and
- (d) whether the Coffee Board has signed an MoU with the Social Welfare Departments and with others for  promoting/selling  Araku  coffee  to  catch  the  demand  and  supply to  increase  its sale and if so, the details thereof along with the results yielded so far?

## ANSWER

okf.kT; ,oa m|ksx ea=ky; esa jkT; ea=h ¼Jh lh- vkj- pkS/kjh½

## THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE AND INDUSTRY (SHRI C. R. CHAUDHARY)

- (a) The Coffee Board has applied for registration of Araku coffee under the Geographical Indications  to  protect  the  unique  identity  of  the  coffee  grown  by  tribal  growers  of Araku Valley region.
- (b) The  Central Government,  through  Coffee  Board, is promoting  production by implementing  'Integrated  Coffee  Development  Project''.    The  scheme,  inter  alia, includes  extending  financial  support  for  replantation/expansion,  creation  of  water harvesting and irrigation infrastructures and mechanization of coffee estate operations. In the non-traditional areas financial support is extended for consolidation of  existing  coffee  plantations  through gap  filling,  application  of  compost  etc. Technical  assistance  is  also  provided  by  organising  capacity  building  programmes, field demonstrations etc.
- (c) Arabica  coffee  from  Araku  Valley  area  has  gained  popularity  as  a  high  quality specialty coffee internationally. The Coffee Board has developed exclusive logos for coffee grown in the country based on their geographic distinctiveness,including Araku Valley.  Besides, the Coffee Board encourages the coffee growers to participate in the "Flavour  of  India-  The  Fine  Cup  Award"  competition  organized  by  Coffee  Board every year.
- (d) The Coffee Board has not signed an MoU with the Social Welfare Departments and with  others  for  promoting/selling  Araku  coffee.  However,  the  Coffee  Board  is facilitating collective marketing of Araku coffee by providing incentives @ Rs.10 per kg for the SHGs/grower collectives.

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