Lok Sabha Question No. 217 (STARRED), answered on 2017-03-16
Subject: Awareness Campaign for Safe Drinking Water and Sanitation
Ministry: DRINKING WATER AND SANITATION
Asked by: JANARDAN MISHRA, RAM CHARITRA

## GOVERNMENT OF INDIA MINISTR Y OF DRINKING WATER AND SANITATION

## LOK SABHA STARRED QUESTION NO. 217 Position) TO BE ANSWERED ON 16-03-2017 (17th

Awareness Campaign for Safe Drinking Water and Sanitation

## **217. SHRI JANARDAN MISHRA: SHRI RAM CHARITRA NISHAD:

Will the Minister of DRINKING WATER AND SANITATION be pleased t0 state:

- (a) the details of the campaigns launched for bringing public awareness regarding safe drinking water and sanitation schemes; and
- (b) whether the Government proposes t0 come out with a wide publicity initiative to emphasise upon the people to have toilets in their houses and to make use Of the same and if so, the details thereof?

## ANSWER

## MINISTER OF DRINKING WATER AND SANITATION (SHRI NARENDRA SINGH TOMAR)

- (a) to (b) A Statement is laid on the table of the House.

## Statement referred to in reply to Lok Sabha Starred Question No. *217 for 16.03.2017

(a) Under Swachh Bharat Mission (Gramin). upto 5%/ of total resources can be spent Information, Education and Communication(IEC) for State and District level. 3% of the resources can be   used at the Central  level for the same purpose. Further for creating awareness about sanitation and generating demand for   sanitation   facilities, including   toilets; a Sanitation and Hygiene Advocacy and Communication Strategy Framework has been adopted by the Ministry for activities under   Information; Education and Communication  (IEC): States are preparing and implementing State and district level IEC Plans based on this strategy framework: Massive media campaigns have been started at National level Audio Visual (TV) and Audlio (Radio). States are also carrying Out IEC campaign including interpersonal Communication (IPC) Also cleanliness campaigns are held at regular intervals. using

Under National Rural Drinking Water Programme (NRDWP): the execution of all rural drinking water schemes are done by the State Governments. However; 5% of the total NRDWP allocation is allotted to the States as Support Fund. Part of this fund is utilized by the State Governments at the regarding safe drinking water;  judicious use of  drinking water; reuse 0f" water and waler conservation measures through various IEC activities like distribution of pamphlets; audio visual media campaign, hoardings and inter personal contacts. being village .

(b) The focus of Swachh Bharat Mission (Gramin) is on behaviour change of people to adopt safe sanitation and use toilet. In order to educate the   people; the  programme emphasis 0n1 community involvement: States are focusing On community approach; wherein the people are directly triggered and made aware about the importance of sanitation and hygiene some triggering tools. Besides, conventional IEC tools are also used to educate the people: Swachh Bharat   Whatsapp group has been created involving officials of Gol and Similar groups for   individual States have been formed. A Facebook page for SBM(G) has also been created. Celebrities have been roped as brand ambassador: lays Many using