Lok Sabha Question No. 2526 (UNSTARRED), answered on 2018-03-09
Subject: Awareness Programme on Women Related Issues
Ministry: WOMEN AND CHILD DEVELOPMENT
Asked by: R.K. BHARATHI MOHAN, KRISHNAN NARAYANASAMY RAMACHANDRAN, V. SATHYABAMA, PR. SENTHILNATHAN

## GOVERNMENT OF INDIA MINISTRY OF WOMEN AND CHILD DEVELOPMENT

## LOK SABHA UNSTARRED QUESTION NO.2526 TO BE ANSWERED ON 09.03.2018

## AWARENESS PROGRAMME ON WOMEN RELATED ISSUES

## 2526. SHRI BHARATHI MOHAN R.K. SHRI K.N.RAMACHANDRAN SHRIMATI V. SATHYA BAMA SHRI PR. SENTHIL NATHAN

Will the Minister of WOMEN AND CHILD DEVELOPMENT be pleased to state:

- (a) whether the Union Government is working on micro levels, particularly in rural areas to conduct  Awareness  Programmes  on  Women  related  issues  and  to  impart  awareness  on cancer and its early detection;
- (b)      if so, the details thereof and if not, the reasons therefor;
- (c)      whether  the  Union  Government  and  Ministry  of  Women  and  Child  Development  has signed any MoU with NGOs and Social Organisations to create such awareness on the issues affecting women and children;
- (d) if so, the details thereof; and
- (e)    the total funds allocated for the same during each of the last three years and the current year, State/UT-wise?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF WOMEN AND CHILD DEVELOPMENT (DR. VIRENDRA KUMAR)

- (a) &  (b)  :  The  Ministry  of  Health  and  Family  Welfare  has  laid  renewed  emphasis  on promotive  and  preventive  health,  which  is  being  advocated  through  expansive  and targeted  IEC  Campaigns  by  using  traditional  as  well  as  New  Media  in  order  to  spread awareness  in  rural  areas  about  various  women  issues  related  to  Maternal  Health,  Child Health and Family Planning. The Ministry has designed an integrated media plan under the  360  degree  communication  approach  and  is  taking  up  focussed  activities  under electronic, print, social media, Outdoor Media and others such as Melas, etc.  So far as imparting  awareness  on  cancer  and  its  early  detection  is  concerned  for  early  diagnosis, population level initiative  of  prevention,  control  and  screening  of  common  NonCommunicable Disease (NCDs) (diabetes, hypertension and cancers viz. oral, breast and cervical cancer) has been initiated under National Health Mission.  The plan is to leverage

the  services  of  Accredited  Social  health  Activist  (ASHA)  and  Nurses/Auxiliary  Nurse Midwifery (ANM) in screening of NCD risk factors as well as early detection and referral of NCDs.  This initiative would strengthen the comprehensive approach to primary health care. The interventions would include enumeration and screening of population above 30 years of age, followed by referral of suspected/diagnosed cases for management under the existing health system. Under the initiative, guidelines have been provided to the States and  training  provided  for  various  levels  of  care-providers  from  ASHAs  to  Medical Officers (MO). The programme has been rolled out in more than 150 districts dazuring 2017-18. Till December 2017, 29,270 ASHAs, 11,635 ANMs and 1607 MOs have been trained.  Under the initiative, over 60 lakh people have been screened till December 2017.

The  States  also  conduct  awareness  programme  as  part  of  the  NHM  state implementation  plans  (PIPs)  approved  every  year.  These  include  mass,  mid-media  and inter-personal communication.

- (c) to  (e) : Ministry of Health and Family Welfare has informed that the information is being collected.

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