Lok Sabha Question No. 119 (STARRED), answered on 2017-07-24
Subject: Promotion of Tourist Circuits
Ministry: TOURISM
Asked by: J.C. DIVAKAR REDDY

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA STARRED QUESTION NO.*119 ANSWERED ON 24.07.2017

## PROMOTION OF TOURIST CIRCUITS

*119. SHRI J.C. DIVAKAR REDDY:

Will the Minister of TOURISM be pleased to state:

- (a) whether  the  Government  has  formulated  any  scheme  for  the promotion of tourist circuits in the country; (b) if  so,  the  details  thereof  and  the  steps  taken/being  taken  by the Government in this regard; (c) the funds allocated by the Government for the purpose during the  last  three  years  and  the  current  year,  year-wise  and State/UT-wise; and the revenue generated from such circuits during the aforesaid
- (d) period, year-wise and State/UT-wise?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (DR. MAHESH SHARMA)

(a)  to (d):  A Statement is laid on the Table of the House.

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STATEMENT  IN  REPLY  TO  PARTS  (a)  TO  (d)  OF  LOK  SABHA STARRED QUESTION NO.*119 ANSWERED ON 24.07.2017 REGARDING PROMOTION OF TOURIST CIRCUITS.

- (a): The  Ministry  of  Tourism  undertakes  promotional  activities under the 'Incredible India' brand-line to promote India and its various tourism products and destinations including tourist circuits in domestic and international markets.
- (b): Incredible  India  campaigns  are  released  in  domestic  and international markets in various media including Print, Television, Online  and  Outdoor  to  showcase  India's  tourism potential  and  to  increase  foreign  tourist  arrivals  and  domestic tourist  visits  in  the  country.  A  series  of  promotional  activities  are also  undertaken  through  the  India  Tourism  Offices  in  India  and overseas.  These include participation in travel fairs and exhibitions; organising  Road  Shows,  seminars  &  workshops;  production  of publicity  material  and  hosting  media  personalities,  tour  operators and opinion makers from overseas under the Hospitality programme of the Ministry. The Ministry of Tourism also utilizes its website and social  media  platforms  to  promote  the  tourism destinations  and products of the country.
- (c):   No separate funds are allocated to State Governments/ Union Territory Administrations for this purpose. However, the Ministry of Tourism  undertakes  promotional  activities  in  the  domestic  and overseas markets from funds allocated under following two schemes: -
- i. Restructured Scheme of Overseas Promotion and Publicity including Marketing Development Assistance.
- ii.
- Domestic Promotion and Publicity including Hospitality.

The  funds  allocated  and  expenditure  incurred  under  these schemes  during  last  three  years  including  current  year  is  as follows:-

(Rs. in Crore)

| Financial Year                                                      | Budget                                                              |
|---------------------------------------------------------------------|---------------------------------------------------------------------|
| Domestic Promotion & Publicity including Hospitality                | Domestic Promotion & Publicity including Hospitality                |
| 2014-15                                                             | 117.75                                                              |
| 2015-16                                                             | 126.95                                                              |
| 2016-17                                                             | 75.00                                                               |
| 2017-18                                                             | 110.00                                                              |
| Restructured Scheme of Overseas Promotion & Publicity including MDA | Restructured Scheme of Overseas Promotion & Publicity including MDA |
| 2014-15                                                             | 167.00                                                              |
| 2015-16                                                             | 190.05                                                              |
| 2016-17                                                             | 223.00                                                              |
| 2017-18                                                             | 300.00                                                              |

(d): The Foreign Exchange Earning earned during last three years is as under:

(Rs. in Crore)

|   Year |   Foreign Exchange Earnings |
|--------|-----------------------------|
|   2014 |                      123320 |
|   2015 |                      135193 |
|   2016 |                      154146 |

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