Lok Sabha Question No. 5278 (UNSTARRED), answered on 2017-04-05
Subject: TRP in TV Programmes
Ministry: INFORMATION AND BROADCASTING
Asked by: JANAK RAM, VISHNU DAYAL RAM

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO. 5278 (TO BE ANSWERED ON 05.04.2017)

## TRP IN TV PROGRAMMES

## 5278.  SHRI JANAK RAM: SHRI VISHNU DAYAL RAM :

## Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- a) whether  the  Government  has  given  recognition  to  the  present  system  of determining TRP ratings of various television programmes being telecast on various television channels and if so, the details thereof;
- b) whether  the  Government  releases  advertisements  to  the  television  on  the basis of the TRP ratings of television programmes;
- c) if so, the programmes on whose TRP ratings the Government depends upon in this regard; and
- d) the  details  of  the  TRP  ratings  of  the  programmes  being  telecast on  various channels of Doordarshan in comparison to that of other private channels?

## ANSWER

## THE MINISTER OF STATE IN THE MINISTRY OF  INFORMATION AND BROADCASTING {COL RAJYAVARDHAN RATHORE (Retd.)}

(a) Ministry of Information and Broadcasting formulated policy guidelines in 2014 for  Television  Rating  Agencies  to  operate  in  India.    All  rating  agencies  require registration  from  Ministry  of  Information  and  Broadcasting  in  accordance  with  the terms  and  conditions  prescribed  under  these  guidelines.    Detailed  guidelines  are available on the Ministry's web-site at www.mib.nic.in

(b) &  (c)  Directorate  of  Advertising  and  Visual  Publicity  (DAVP),  an  attached office of Ministry of Information  and  Broadcasting,  issues  advertisements  to empanelled  private  cable  &  satellite  channels  on  the  basis  of  viewership  data provided  by  Broadcast  Audience  Research  Council  (BARC)  which  is  a  registered Television Rating Agency.

(d) The viewership data of Doordarshan and private channels is not comparable as Doordarshan  is  a  public  service  broadcaster.    TRPs  of  National  Channels  of Doordarshan for period from 25.02.2017 to 24.03.2017 are attached at Annexure-A.

## ANNEXURE-A

ANNEXURE  AS  REFERRED  TO  IN  REPLY  TO  PART(d)  OF  THE  LOK  SABHA UNSTARRED QUESTION NO. 5278 FOR ANSWER ON 05.04.2017.

BARC

TG:NCCS All

Market: All India

DD Channels Viz-aViz Private  TV Channels

Viewership (Impressions in 000')

Period;(25.2.2017 to 24.3.2017

## DD National

|   Sl.No. | Programme                       | Channel     |   Impressions in 000' |
|----------|---------------------------------|-------------|-----------------------|
|        1 | RANBHERI                        | DD National |               1246.34 |
|        2 | PANAAH                          | DD National |                898.52 |
|        3 | DIL HAI PHIR BHI HINDUSTANI     | DD National |                824    |
|        4 | EK LAKSHYA                      | DD National |                818    |
|        5 | CHULBULI FILMY CHATPATI GUPSHUP | DD National |                801.96 |
|        6 | PEHCHAN                         | DD National |                747.61 |
|        7 | AADHA FULL                      | DD National |                737.85 |
|        8 | IMTIHAAN                        | DD National |                570.31 |
|        9 | AAKHIR KAUN                     | DD National |                539.16 |
|       10 | CIRCUS                          | DD National |                503.29 |

DD News

|   Sl.No. | Programme           | Channel   |   Impressions in 000' |
|----------|---------------------|-----------|-----------------------|
|        1 | NEWS NIGHT (HINDI)  | DD News   |                252.26 |
|        2 | 8 BAJE              | DD News   |                236.72 |
|        3 | VIJAYOTSAV          | DD News   |                206.72 |
|        4 | SANSAD SAMACHAR     | DD News   |                158.01 |
|        5 | CHUNAVI MAHASANGRAM | DD News   |                154.66 |
|        6 | JANADESH 5 PRADESH  | DD News   |                150.95 |
|        7 | SHATRU SAMPATI      | DD News   |                150.1  |
|        8 | NAYA SAVERA         | DD News   |                134.74 |
|        9 | KHABAR DUNIYA KI    | DD News   |                133.97 |
|       10 | KESARIYA HOLI       | DD News   |                132.76 |

DD Bharati

|   Sl.No. | Programme                         | Channel    |   Impressions in 000' |
|----------|-----------------------------------|------------|-----------------------|
|        1 | WILD ADVETURES WITH BEDI BROTHERS | DD Bharati |                 45.02 |
|        2 | NALANDA VISHWA VIDHYALAYA BIHAR   | DD Bharati |                 34.91 |
|        3 | KABULIWALA KI WAPSI               | DD Bharati |                 33.72 |
|        4 | SHIV BHAKTA KANNAPNA              | DD Bharati |                 33.08 |
|        5 | MIRROR FOR MAN                    | DD Bharati |                 26.31 |
|        6 | UTTARARAMACHARITHAM               | DD Bharati |                 24.43 |
|        7 | RAAT CHOR AAUR CHAAND             | DD Bharati |                 23.98 |
|        8 | MALGUDI DAYS                      | DD Bharati |                 21.54 |
|        9 | PAATHSHALA                        | DD Bharati |                 20.68 |
|       10 | LONDON KI EK RAAT                 | DD Bharati |                 20.07 |

DD Urdu

|   Sl.No. | Programme                 | Channel   |   Impressions in 000' |
|----------|---------------------------|-----------|-----------------------|
|        1 | KUL HIND NAATIYA MUSHAIRA | DD Urdu   |                 23.07 |
|        2 | ANMOL VIRASAT             | DD Urdu   |                 20.39 |
|        3 | YEH SAB HAI MERAAS HAMARI | DD Urdu   |                 11.89 |
|        4 | BAJI KI HANDIYA           | DD Urdu   |                 11.65 |
|        5 | GANGA JAMANI HOLI         | DD Urdu   |                 10.41 |
|        6 | DAYERA                    | DD Urdu   |                 10.06 |
|        7 | SAFARNAAMA                | DD Urdu   |                  8.53 |
|        8 | KATHA SARITA              | DD Urdu   |                  8.44 |
|        9 | INTIKHAB                  | DD Urdu   |                  8.44 |
|       10 | IMROZE                    | DD Urdu   |                  8.29 |

DD Kisan

|   Sl.No. | Programme                    | Channel   |   Impressions in 000' |
|----------|------------------------------|-----------|-----------------------|
|        1 | COCONUT DEVELOPMENT BOARD    | DD Kisan  |                 95.61 |
|        2 | KRUSHI UNNATI MELA           | DD Kisan  |                 68.65 |
|        3 | GAON MANGE HISAB             | DD Kisan  |                 41.9  |
|        4 | JAY HO BHARATIYA             | DD Kisan  |                 32.41 |
|        5 | HASANE KA MUKHIYA KAUN       | DD Kisan  |                 31.62 |
|        6 | NAYI DISHAYEN                | DD Kisan  |                 31.15 |
|        7 | KISAN SAMACHAR               | DD Kisan  |                 28.05 |
|        8 | SAFALTA KI ANUTHI DASTAAN    | DD Kisan  |                 25.52 |
|        9 | SHRI AMARNATHJI SHRINE BOARD | DD Kisan  |                 24.41 |
|       10 | SAVITRI EK KRANTI            | DD Kisan  |                 23.45 |