Lok Sabha Question No. 2772 (UNSTARRED), answered on 2017-08-02
Subject: International Women’s Day
Ministry: INFORMATION AND BROADCASTING
Asked by: NARANBHAI KACHHADIA

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA

## UNSTARRED QUESTION NO.2772 TO BE ANSWERED ON 02/08/2017

## INTERNATIONAL WOMEN'S DAY

## 2772. SHRI NARANBHAI KACHHADIYA

## Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

- (a) the  manner  in  which  an encouraging  message  was  delivered  to  the  women employees  of  the Ministry on the occasion of International Women's Day; and
- (b) the measures being taken by the Government for empowerment, emancipation and equality for women under institutional framework of the society along with details thereof?

## ANSWER

## MINISTER  OF  STATE  IN  THE  MINISTRY  OF  INFORMATION  AND  BROADCASTING [COL. RAJYAVARDHAN RATHORE (Retd.)]

- (a) On  the  occasion  of  International  Women's  Day  on  8th  March,  2017,  the  then  Minister  for Information and Broadcasting, Shri M. Venkaiah Naidu addressed the women employees of the Ministry  followed  by  an  informal  interaction  with  them.  In  order  to  encourage  the  women employees, the then Minister acknowledged and appreciated the efforts undertaken by the Nari Shakti  in  the  Ministry  to  mainstream  the  vision  of  Reform,  Perform  and  Transform.    He  also mentioned that it was critical to firmly establish the 3E's i.e Women Empowerment, Emancipation and  Equality  within  the  institutional  framework  of  society  and  should  be  facilitated  by  all stakeholders.
- (b) The  Government  has  been  implementing  various  schemes  for  empowering,  emancipation  and equality for women. Some of the prominent programmes are -
- (i) Support to Training and Employment Programme for Women' (STEP) Scheme which aims at providing skills to women of age 16 years and above further leading her to become self-employed/entrepreneur.
- (ii) National Mission for Empowerment of Women (NMEW) which has been mandated to strengthen inter-sectoral convergence of programmes, policies and schemes for women both at centre and state/UT level. The scheme includes establishment of Poorna Shakti Kendra, Village  Convergence  and  Facilitation  Service  and  State  Resource  Centre  for  Women  in States/UTs.
- (iii) Rashtriya Mahila Kosh aimed at promotion of socio-economic development by providing micro-credit  to  women  for  various  livelihood  support  and  income  generating  activities  at concessional terms.
- (iv) Mahila  E-haat launched  as a direct online digital  marketing  platform  for  women entrepreneurs/SHGs/NGOs in 2016 to meet aspirations and needs of women entrepreneurs as also providing a marketing platform by leveraging technology.

The  Ministry  of  Information  &  Broadcasting,  as  per  its  mandate,  has  been  involved  into information dissemination and awareness generation activities through its various Media Units in respect  of  Government  programs  and  schemes  including  those  relating  to  empowerment  of women.

Doordarshan  News  has  also  been  telecasting  a  special  half-an-hour  inspirational  programme 'Tejasvini',  in  interview  format,  showcasing  the  life,  challenges  and  successes  achieved  by women in different walks of life.

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