Lok Sabha Question No. 266 (STARRED), answered on 2016-12-05
Subject: Paryatak Mitra
Ministry: TOURISM
Asked by: MANOJ RAJORIA

## GOVERNMENT OF INDIA MINISTRY OF TOURISM

## LOK SABHA STARRED QUESTION NO.†*266 ANSWERED ON 05.12.2016

## PARYATAK MITRA

†*266. DR. MANOJ RAJORIA:

Will the Minister of TOURISM be pleased to state:

(a) whether  the  Government  has  launched  the  Paryatak  Mitra (Tourist  Facilitators)  Scheme  in  the  country  and  if  so,  the details of the scheme; (b) the number of tourist facilitators in the country, State/UT-wise; and whether  any  guidelines  have  been  issued  under  the  scheme

- (c) and if so, the details thereof?

## ANSWER

MINISTER OF STATE FOR TOURISM (INDEPENDENT CHARGE) (DR. MAHESH SHARMA)

(a)  to (c):  A Statement is laid on the Table of the House.

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STATEMENT  IN  REPLY  TO  LOK  SABHA  STARRED  QUESTION NO.†*266 ANSWERED ON 05.12.2016 REGARDING PARYATAK MITRA.

(a) to (c): The  Ministry  of  Tourism  launched  an  initiative  on  the occasion  of  'National  Youth  Day'  on  12th  January,  2016.  Titled Paryatak Mitra Programme, it targets college-going students including  those  enrolled  with  the  National  Cadet  Corps  (NCC)  & National Service Scheme (NSS), in the age group of 18-28 years. The programme  attempts  to  inculcate  appropriate  tourism  traits  and knowledge  among  the  trainees  to  enable  them  to  act/work  as Tourist  Facilitators  (Paryatak  Mitra).  Each  course  is  of  10  days duration.  The  programme  is  being  implemented  by  the  Indian Institute of Tourism and Travel Management  (IITTM), first at destinations  identified  under  the  PRASAD  Scheme  of  Ministry  of Tourism.  Two  batches  of  119  students  were  trained  in  January, 2016  at  Varanasi  and  Puri.  The  guidelines  for  the  'Paryatak  Mitra' training programme are enclosed as Annexure.

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## iii.

## ANNEXURE

STATEMENT  IN  REPLY  TO  PARTS  (a)  TO  (c)  OF  LOK  SABHA STARRED QUESTION NO.†*266 ANSWERED ON 05.12.2016 REGARDING PARYATAK MITRA.

## A  PROGRAMME  OF  TRAINING  TO  BRING  UP  'PARYATAK  MITRA' GUIDELINES

## i.

## Objective

- i) To  inculcate  appropriate  tourism  traits  and  knowledge amongst  the  trainees  to  enable  them  to  act/work  as Tourist Facilitators (Prayatak Mitra).
2. ii) To expect the young men and women so trained to act as catalyst/resource persons in turn for similar effort.
3. iii)
4. To gradually work towards a tourism-sensitive citizenary

## ii. Implementation

The following will be the authorities for implementation:

- Joint Secretary/Additional Director General, Government
- a) of India Ministry of Tourism (MoT)
- For  the  matters  of  policy,  strategy  and  the  size  of  the programme and the matters connected therewith.
- b) HSRT Unit - Skill Development, MoT For processing financial sanctions and clarification on administrative aspect.

issuing

- c) The  programme  Monitoring  Unit  -  Skill  Development, MoT.
2. For monitoring the programme
- d) The  Director,  IITTM  for  conduct  of  the  programme  and certification

## Target Group & Eligibility

College going student including those enrolled with the NCC & NSS in the age group of 18 - 28 years. The age will be reckoned on the last date prescribed for application for admission. The applicant will  also  furnish  a  no-objection/sponsorship  letter  issued  by  the Principal concerned as to his/her joining the programme.

## iv. Training target

Initially  three-  four  batches  of  30  each  at  the  sites  identified under the Scheme National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive.

## v. Publicity

IITTM will provide adequate  publicity to  the  programme through inserting  advertisements in English and  Hindi newspapers and  also  through  its  website.  The  IITTM  will  also  contact  various colleges and Institutions and sensitize their Principals / Heads about the programme and seek their support. The IITTM will be reimbursed the cost of advertisement in the newspapers.

## vi. Selection

The selection will be done on a first come first serve basis.

## vii. Course contents

Some of the topics, to be covered during the programme, will be

1. Indian Society  and Culture
- a) Important Monuments of India
3. b)
4. Monuments of Delhi
- c) History of India
6. d)
7. Indian Art, Culture & Tradition
8. e)
9. f)
10. g)
11. Dances, Music ,Sculptures of India
12. How to draw  up programmes/itineraries
13. Dos and Don'ts at Monuments
2. An overview of Tourism Travel & Hospitality Industry
- a) Elementary knowledge of Travel & Tourism business
- b) Frontier Formalities. Aviation Industry, Indian Railways, Surface
17. c)
18. d)
19. Transportation, STDCs/ITDC
20. Sports Tourism
3. Managerial & Behavioural skills
- a) Handling Emergencies

## viii.

- b)
- Inter- Personal behavior, Group behavior
- c) Etiquettes and Manners
- d) Public Speaking/presentation
4. Swachcha Bharat Abhiyaan
- 5.
- Pride in Nation
- 6.
- Gender Sensitization
7. Responsible Tourism

## Duration

Each programme will be of  a duration of 10  working  days (8 hours per day including lunch and refreshment breaks ).

## ix.

## Stipend

Each  trainee  certified  successful  will  be  paid  on  onetime stipend of Rs.1000/-.

## x.

## Certification

The trainees with minimum attendance of 90% will be required to  appear  in  an  end-of  the-  programme  test  which  will  comprise  a written  examination  and  presentation  on  a  topic  assigned.  Each successful  trainee  will  be  awarded  a  certificate  by  the  IITTM. However,  Director, IITTM will have the discretion, for reasons to be recorded in writing, to relax the attendance norms by 10 % specific to eligibility for the end of the programme test.

## xi. Pass-outs records

After conclusion of training, the IITTM will ensure that the list of  the  pass-outs  along  with  their  full  contact  details  like  address, telephone number, mobile number (excluding female trainees) etc. and  their  employment  and  salary  status,  if  any,  are  posted  on  its website.

## xii. Employment Facilitation

- i) The IITTM will widely and regularly sensitize the stakeholders about this programme. It will also invite the industry leaders/prospective employers  in valedictory functions.
2. ii) The  IITTM  will  forward  the  list  of  pass-outs  with  their contact details to the State Tourism Departments concerned, for being drawn up should there be a need for tourist facilitators.
- xiii. Funding of the programme

The Ministry of Tourism will extend assistance to the IITTM to enable  it  to  meet  the  expenditure  on  the  programme  as  per  the following norms:

- i) Training cost @ Rs. 500/- per trainee per day Rs.5000/- (as per provision in para 20 (i) of the CBSP scheme)
2. ii) Certification  @  Rs.  500/-  per  trainee  Rs.500/-  (as  per provision in para 20 (i) of the CBSP scheme)

Sub total Rs.5500/-

- iii) Administrative  charges  per  trainee  Rs.275/-  @  5%  of subtotal
- iv.) Stipend @ Rs 1000 per trainee Rs.1000/- (same as allowed for a six week training course under HSRT)

Total Rs.6775/-

The following will be admissible extra:

- i) Cost of advertisement on actuals subject to lowest/DAVP rates.
2. ii) Training courses conducted at places other than NCR of Delhi, Gwalior, Bhubaneswar, Goa and Nellore, an additional Rs. 100 per trainee per day.

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