Lok Sabha Question No. 3320 (UNSTARRED), answered on 2018-03-15
Subject: Audience TRP of Doordarshan
Ministry: INFORMATION AND BROADCASTING
Asked by: KRISHN PRATAP SINGH

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA UNSTARRED QUESTION NO. 3320 (TO BE ANSWERED ON 15.3.2018)

## AUDIENCE TRP OF DOODRASHAN 3320.  DR. KRISHAN PRATAP:

Will the Minister of INFORMATION AND BROADCASTING

be pleased to state:

- (a) whether  the  audience  Television  Rating  Point  (TRP)  of  national  and  regional channels of Doordarshan has fallen;
- (b) if so, the details thereof; and
- (c) whether the Government has any plan to improve TRP of these channels and if so, the details thereof?

## ANSWER

## THE MINISTER OF STATE IN THE  MINISTRY OF INFORMATION AND BROADCASTING (COL RAJYAVARDHAN RATHORE (Retd.)

(a) & (b): Prasar Bharati has informed that as per Broadcast Audience Research Council (BARC) data for the year 2016 and 2017, viewership and TRP Ratings of National and Regional channels of Doordarshan are as under: -

|          |             | Average Viewership (in Lakhs)   | Average Viewership (in Lakhs)   | Average Ratings (TRP)%   | Average Ratings (TRP)%   |
|----------|-------------|---------------------------------|---------------------------------|--------------------------|--------------------------|
| Zone     | Channels    | Yr 2016                         | Yr 2017                         | Yr 2016                  | Yr 2017                  |
| National | DD National | 1393                            | 1430                            | 20.65                    | 18.83                    |
| National | DD News     | 122                             | 147                             | 1.81                     | 1.92                     |
| National | DD Bharati  | 24                              | 31                              | 0.35                     | 0.40                     |
| National | DD Sports   | 60                              | 144                             | 0.89                     | 1.85                     |
| National | DD Urdu     | 17                              | 18                              | 0.26                     | 0.24                     |
| National | DD Kisan    | 58                              | 67                              | 0.86                     | 0.88                     |

|            |                   | Average Viewership (in Lakhs)   | Average Viewership (in Lakhs)   | Average Ratings (TRP)%   | Average Ratings (TRP)%   |
|------------|-------------------|---------------------------------|---------------------------------|--------------------------|--------------------------|
| Zone       | Channels          | Yr 2016                         | Yr 2017                         | Yr 2016                  | Yr 2017                  |
| North Zone | DD Bihar          | 21                              | 32                              | 0.30                     | 0.41                     |
| North Zone | DD Punjabi        | 325                             | 306                             | 4.82                     | 4.03                     |
| North Zone | DD Kashir         | 7                               | 11                              | 0.11                     | 0.14                     |
| North Zone | DD Rajasthan      | 20                              | 29                              | 0.30                     | 0.37                     |
| North Zone | DD Uttar Pradesh  | 44                              | 37                              | 0.65                     | 0.48                     |
| North Zone | DD Madhya Pradesh | 29                              | 31                              | 0.42                     | 0.40                     |
| East Zone  | DD Bangla         | 54                              | 74                              | 0.81                     | 0.96                     |
| East Zone  | DD North East     | 11                              | 16                              | 0.17                     | 0.21                     |
| East Zone  | DD Oriya          | 26                              | 47                              | 0.39                     | 0.61                     |
| West Zone  | DD Girnar         | 29                              | 52                              | 0.43                     | 0.68                     |
| West Zone  | DD Sahyadri       | 115                             | 228                             | 1.70                     | 2.96                     |
| South Zone | DD Chandana       | 62                              | 104                             | 0.92                     | 1.36                     |
| South Zone | DD Malayalam      | 41                              | 42                              | 0.61                     | 0.55                     |
| South Zone | DD Podhigai       | 99                              | 118                             | 1.47                     | 1.53                     |
| South Zone | DD Saptagiri      |                                 | 49                              |                          | 0.62                     |
| South Zone | DD Yadagiri       | 28                              | 42                              | 0.41                     | 0.54                     |

(c)  Doordarshan  is  striving  to  provide  impactful  programmes  to  become  the  preferred channel  of  masses.    It  is  the  constant  endeavour  of  Doordarshan  to  modernize  its infrastructure,    to    improve  the  quality  of  programmes,    reviewing  and  enhancing  the content  quality.  Doordarshan  has  been  adopting  several  measures  to  improve  the quality of content that includes training to its Technical and Programming staff, capacity building of Content Producers, improving the quality of presentation, enhanced visibility on Social Media etc.  Packaging of the shows and promos has been improved to give a distinct  look  and  feel  to  DD  Channels.  Wide  publicity  of  programmes  is  being  given through various channels of Doordarshan and social media.

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