Lok Sabha Question No. 5767 (UNSTARRED), answered on 2017-04-10
Subject: Exhibition Centres and Trade Fairs
Ministry: COMMERCE AND INDUSTRY
Asked by: RANJANBEN BHATT, SHIVKUMAR CHANABASAPPA UDASI

## GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY (DEPARTMENT OF COMMERCE)

## LOK SABHA UNSTARRED QUESTION NO. 5767(H) TO BE ANSWERED ON 10 th  APRIL, 2017

## EXHIBITION CENTRES AND TRADE FAIRS

## 5767(H). SHRIMATI RANJANBEN BHATT: SHRI SHIVKUMAR UDASI:

Will the Minister of COMMERCE & INDUSTRY ( वािणÏय एवं उɮयोग मंत्री ) be pleased to state:

- (a) whether the Government proposes to construct International Exhibition Centres in the country and if so, the details thereof;
- (b) whether the Government proposes to construct some of these exhibition centres in Gujarat also and if so, the number and locations thereof along with the time frame fixed for their completion and if not, the reasons therefor;
- (c) whether the Government has geared up to install and commission effective systems for digital transactions at India International Trade Fair (IITF) since there had been complaints  of  many  ATMs  malfunctioning  during  the  2016  edition  of  IITF  in November and if so, the details thereof;
- (d) the  comprehensive  outcome  of  India's  participation  as  the  Partner  Nation  in INNOPROM-2016 in Russia and the details of fast-track investment opportunities materialized at this event; and
- (e) whether  the  Government  has  been  monitoring  the  trends  in  the  much  acclaimed Branch India Engineering campaign and if so, the details thereof along with new steps  initiated  to  keep  up  the  pace  in  the  standardization  procedures  for  various products and services?

## ANSWER

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THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE AND INDUSTRY (INDEPENDENT CHARGE) (SMT. NIRMALA SITHARAMAN)

- (a) Yes,  Madam.  The  Government  has  accorded  its  approval  to  India Trade Promotion Organisation (ITPO) for the redevelopment of Pragati Maidan  into  a  new  world  class  Integrated  Exhibition-cum-Convention Centre (IECC) at a cost of Rs. 2254 crore which envisages developing the following facilities:
-  Exhibition facility of 1,19,445 sq. mts.
-  Convention Centre of about 7000 PAX capacity
-  Basement Parking for 4800 vehicles
-  Administration Block of an area of 8857 Sq. mts.

ITPO has established two exhibition Centres, one at Chennai and the other at Bengaluru through its two joint ventures - Tamil Nadu Trade Promotion Organisation  (TNTPO)  and  the  Karnataka  Trade  Promotion  Organisation (KTPO)  respectively.  These  joint  ventures  are  in  collaboration  with  the respective State Governments. As an expansion plan for KTPO, the Board of Directors (BoD), KTPO has recently approved a proposal to construct a new  Exhibition  cum  Convention  Hall  of  4000/5000  sq.  mtrs.  The  BoD  of TNTPO  has  also  recently  approved  expansion  plan  to  construct  1600017000 sq. mtrs. of exhibition space at TNTPO.

The  BoD  of  ITPO  has  further  approved  setting  up  of  a  Joint  venture between ITPO and Kerala Industrial Infrastructure Development Corporation (KINFRA) at Kochi.

The Government, on 23.03.2016, also gave its approval for creation of a state-of-the-art  Exhibition-cum-Convention  Centre  (ECC)  at  Dwarka,  New Delhi. The ECC comprises of a host of independent and mutually beneficial facilities  like  exhibition  halls,  convention  centres,  banquet  halls,  auditoria, hotels,  Food  &  Beverage  (F&B)  outlets  &  retail  services.  The  Delhi Development Authority (DDA) has transferred 89.5832 Ha. of Land to DIPP for the purpose in September, 2016.

- (b): Presently, there is no proposal, under consideration, from Government of Gujarat to construct exhibition centres in Gujarat State.
- (c): During India International Trade Fairs (IITF) 2016 itself, ITPO  has introduced e-Governance facilities like online space booking of stalls and online purchase of tickets. Following digital services have been informed by ITPO during the IITF 2016 :-
- i. Online  booking  of  stalls  by  exhibitors  using  payment  gateway services.
- ii. Sale  of  ticket  online  using  payment  gateway.  The  number  of online  ticket  sales  increased  from  2,896  nos.  in  IITF  2015  to 41,640 nos. in IITF 2016.
- iii. Point of Sales (POS) machines were installed at ticket counters, i.e. Gate No. 1 and 2 to facilitate digital sale of entry tickets.
- iv. To assist small scale enterprises, artisan and Exhibitors/ participants, ITPO tied-up with SBI, AXIS bank, Paytm and FreeCharge  for enabling cashless transactions by the visitors. Around 2250 swipe machines (POS) and e-wallet services were provided to participants during IITF 2016.
- v. In  addition,  ITPO  also  facilitated  18  ATM  machines  for  the convenience of the visitors during IITF 2016.
- (d): The outcome of India's participation as the Partner Nation in INNOPROM2016 in Russia is that 229 business enquiries were generated amounting to US $  5.142  Million  and  6  MoU  were  negotiated/  signed.  In  addition,  the following benefits have been envisaged:
- i. Showcasing  India's  engineering  capabilities  before  the  business community of Russia.
- ii. A  general  broadening  and  bolstering  of  bilateral  collaboration between  Russia  and  India  in  the  industrial,  trade  and  economic sectors.
- iii. Possible areas for potential investment and economic collaboration.
- (e):    There  is  a  campaign  named  Brand  India  Engineering,  launched  by Government of India which aims at creating true brand value in international  markets  for  Indian  engineering  products  &  services.  India Brand Equity Foundation (IBEF), a Trust established by the Department of Commerce and the Engineering Export Promotion Council of India (EEPC), an apex national body representing engineering industry, are steering the campaign in coordination with national associations & industry stakeholders. The Brand India Engineering campaign has been projected at major international and domestic events over the past two years including INNOPROM  (Russia),  Big  5  (Dubai),  Arab  health  (Dubai)  and  JIMEX (Amman).  Currently,  the  brand  campaign  caters  to  sub-segments  like pumps and valves, electrical equipment & machinery and medical devices. Potential  is also envisaged in segments like auto components, steel and textiles machinery among others. The identification has been done on the basis of the export potential and current standing of a particular segment.

The campaign continues to improve and increase awareness about India's competencies in the overall engineering sector.

An important component under the initiative is a catalogue of the best in class companies, which is given priority for global showcasing. As a prerequisite,  the  enrolling  companies  are  required  to  meet  certain  standards before they can be empanelled in the catalogue. Through this initiative, the government is encouraging members to adopt global product and system standards. The  utility of the catalogue was  given further thrust by envisaging  development  of  E-catalogue  version.  The  E  version  aims  to enhance Interactivity, Dynamic interface, universal compatibility (including offline  save  options),  ease  of  access  for  manufacturers  and  clients.  The new e-catalogue carries separate domain www.ingineering-brands.com .

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