Lok Sabha Question No. 2469 (UNSTARRED), answered on 2016-11-30
Subject: Business Advertisement
Ministry: INFORMATION AND BROADCASTING
Asked by: RAM KUMAR SHARMA KUSHWAHA

## GOVERNMENT  OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOKSABHA

## UNSTARRXD  QUESTION  NO. 2469 TO BE ANSWERXD  ON 30.11.2016

## BUSINESS  ADVERTISEMENT

## 2469. SERI RAM KUMAR SHARMA:

will the Minister of INFORMATION  AND BROADCASTING  be pleased  to state:

- (a) whether the advertisement  business has increasingly  been growing  in the country during  the recent  years;
- (b) if so, the details thereof  along with the estimated annuar business  amount since 2009 to 2014 and the first six months ofthe year 2016\_17;  and
- (c) the share of the individual  contribution  of print,  TV and other souces in total business?

## ANSWER

## MINISTER  OF STATE IN  THE MINISTRY OF INT'ORMATION  & BROADCASTTNG  {COL RAJYAVARDHAN  nainonn (Retd.)}

(a) to (c)  Direcrorate  of Advertising and visual  publicity  (DA\) being the nodal murti\_ media agency of Govemment  of naia ir  -anaut.a-onry  to disseminate  the information about Govemment  policies, ,schemes and  rtgru-n'.r. riavp only issues advertisements through  various  mediums,  viz.,  print, Audio-"visual,  ouraoo.  publicity,  printed  publicity, sMS, Intemet, Digital  cinema, community  naaio station, etc., z$ per the requirement  of the client Ministries/Departments,  target uudienc",  allocated  budget etc.

However,  as per the Report of Indian Media and Entertainment  Industry, 2015 released  bv Federarion  of Indiaa chambers "f c;;;;;. and Industry  GICcI-KpMc), the growth rate in advertisement  industry and the total burin.., in this ind;stry  a"G,r," year  2009 to 2014 is placed at Annexure.

## ANNEXURE AS REFERRED TO IN REPLY TO PARTS  (A) tO (C) OF TTIE I'OK saeFIA UNstARREo  OupstIo]'l No. z+09 tO  gg  aNSwEREo oN 30.t t.20t6

## GROWTH OF ADVERTISEMENT  INDUSTRY

## TIIE INDIAN MEDIA AND ENTERTAINMENT  INDUSTRY SIZE ONR BILLION FOR CALENDAR  YEARS 2OO9 TO 2OI4:

| Media Industry      | 2009   |   2010 | 2011   | 2012   | 2013   | 2014   | Growth in2014 over 2013   |
|---------------------|--------|--------|--------|--------|--------|--------|---------------------------|
| TV                  | 257.0  |  297   | 329.0  | 370.r  | 4t7.2  | 474.9  | 13.8%                     |
| Print               | t75.2  |  192.9 | 208.8  | 224.1  | 243.1  | 263.4  | 8.3%                      |
| Films               | 89.3   |   83.3 | 92.9   | t12.4  | 125.3  | 126.4  | 0.9%                      |
| Radio               | 8.3    |   10   | I1.5   | t2.7   | 14.6   | t7.2   | t7.6%                     |
| Music               | 7.8    |    8.6 | 9.0    | 10.6   | 9.6    | 9.8    | 2.3%                      |
| ooH                 | 13.7   |   16.5 | 17.8   | 18.2   | t9.3   | 22.0   | 14.0%                     |
| Animation And VFX   | 20.r   |   23.7 | 3 1.0  | 35.3   | 39.',1 | 44.9   | 13.lo                     |
| Gaming              | 8.0    |   10   | 13.0   | 15.3   | 19.2   | 23.5   | 22.4%                     |
| Digital Advertising | 8.0    |   10   | 15.4   | 21.7   | 30.1   | 43.5   | 44.5o/o                   |
| Total               | 587    |  652   | 728    | 821    | 918    | 1,026  | ll.7V"                    |

## ADVERTISING  REVENUE (INR Billion)

| Type of Media       | 2009   | 2010   | 20ll   | 2012   | 20L3   | 2014   | Growth in2014 over 2013   |
|---------------------|--------|--------|--------|--------|--------|--------|---------------------------|
| TV                  | 88.0   | 103.0  | 116.0  | 124.8  | t35.9  | t54.9  | 14.00                     |
| Print               | 110.4  | t26.0  | t39.4  | 149.6  | 162.6  | t76.4  | 8.5%                      |
| Radio               | 8.3    | 10.0   | l 1.5  | 12.7   | 14.6   | 17.2   | t7.6%                     |
| Out Of Home         | t3.7   | 16.5   | 17.8   | 18.2   | 19.3   | 22.0   | l4.0Yo                    |
| Digital Advertising | 8.0    | 10.0   | 15.4   | 2r.7   | 30.1   | 43.s   | 44.5%                     |
| Total               | 228    | 266    | 300    | 327    | 362.5  | 4t4    | t4.2%                     |