Lok Sabha Question No. 89 (UNSTARRED), answered on 2016-11-16
Subject: Technical work in Air
Ministry: INFORMATION AND BROADCASTING
Asked by: OM PRAKASH YADAV

## GOVERNMENT OF INDIA MINISTRY OF INFORMATION AND BROADCASTING

## LOK SABHA UNSTARRED QUESTION No.89 (TO BE ANSWERED ON 16.11.2016)

## TECHNICAL WORK IN AIR

## 89.   SHRI OM PRAKASH YADAV: SHRI NAGAR RODMAL :

## Will the Minister of INFORMATION AND BROADCASTING be pleased to state:

( a) the details of efforts made by the Government to operate All India Radio with a new framework;

(b) whether efforts have been made to relay the views and works of rural youth through All India Radio;

(c) if so, the details thereof and the programmes implemented for this purpose; and

(d) the details of agencies/institutions working at regional level to relay the views and works of rural youth?

## ANSWER

## THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION AND BROADCASTING

## {COL RAJYAVARDHAN RATHORE (Retd.) }

(a) Prasar Bharati has informed that in addition to terrestrial transmission, AIR has already provided its regional and popular channels on DTH and internet platform. Presently,  24  channels  of  All  India  Radio  are  available  on  Doordarshan's  DTH platform (DD Free Dish) and can be received by using set top box throughout the country.  13 popular channels of All India Radio can also be received through internet by browsing AIR's website <allindiaradio.gov.in> and by downloading suitable apps (All India Radio Live) on iOS/Android/ Windows based mobile phones.  The presence of AIR can also be seen at   social media platforms like Facebook, Twitter, YouTube and Instagram.

Apart from this, AIR has also replaced its 36 outlived MW transmitters by new solid-state transmitters which are capable of transmission of programmes in digital format also.

(b) & (c) Yes,  Madam.  All  major  capital  and  regional  stations  of  AIR  telecast dedicated programmes and slots targeted at rural audiences including rural youth, women and children. The rural programmes for youth are broadcast in respective regional  languages  incorporating  subjects  like  employment  generation,  health, sanitation, skill development and various Government flagship schemes. Programmes have been designed to cater to the day to day seasonal needs of the farming community  incorporating latest information and technology for best agricultural output. These programmes create awareness about the ways & means to  improve  the  quality  of  the  country's  farming  community.  The  programmes  are broadcast daily in the morning, afternoon and evening with average duration of 60 to 100 minutes per day for rural women, children & youth. These programmes comprise segments on rural development schemes and hard-core agriculture with focus on subjects  like  horticulture,  animal  husbandry,  poultry  &  dairy  farming,  fisheries, forestry, environment conservation and allied agriculture activities like food and agroprocessing,  dry  and  wasteland  agriculture,  self-employment  schemes,  loans, insurance and training facility, sanitation, health hygiene and nutrition etc.

(d) 96 AIR stations spread across the country are broadcasting Kisanvani programme on narrowcasting mode incorporating the views and works of the rural youth at the local level in respective regional languages and dialects.

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