Lok Sabha Question No. 3099 (UNSTARRED), answered on 2016-12-05
Subject: Promotion of Tribal Arts and Crafts
Ministry: TRIBAL AFFAIRS
Asked by: JANARDAN SINGH SIGRIWAL

## GOVERNMENT OF INDIA (MINISTRY OF TRIBAL AFFAIRS)

## LOK SABHA UNSTARRED QUESTION NO. 3099

To be ANSWERED ON 5.12.2016

## PROMOTION OF TRIBAL ARTS AND CRAFTS

## 3099.   SHRI JANARDAN SINGH SIGRIWAL

Will the Minister of TRIBAL AFFAIRS be pleased to state:-

- (a) whether the Government promotes/ proposes to promote Indian tribal arts and crafts in other countries;
- (b) if so, the details thereof along with the steps taken in this regard;
- (c) the number of exhibitions for promoting Indian tribal arts and crafts organised by the Government in various countries during the last three years, country-wise;
- (d)     whether the Government has assessed the number of tribals benefitted from the said exhibitions and if so, the details thereof; and
- (e)     the quantum of export of handicrafts/ artifacts manufactured by tribals from various States including Jharkhand during each of the last three years?

## ANSWER

## MINISTER OF STATE IN THE MINISTRY OF TRIBAL AFFAIRS (SHRI JASWANTSINH BHABHOR)

(a)  &  (b) Yes, Madam.  TRIFED   is   considering participating in three International Exhibitions  in  European  or  other  Countries  abroad  through  Export  Promotion  Council  for Handicraft  (EPCH)  and  India  Trade  Promotion   Organisation (ITPO)  during  the  current financial  year  2016-17  for  promoting  tribal  art  and  craft.   TRIFED  is   also  considering participating  in 'Cairo International Fair', which is scheduled to be held from 15-24 March, 2017  at  Cairo,  Egypt  and  'India  Sourcing  Fair'  from  18-  26  March,  2017 at  Lima,  Peru through  India Trade Promotion  Organisation (ITPO) during the current financial year.

(c) TRIFED has not  organized  any Exhibition in foreign countries. However, TRIFED has  been  participating  in  International  Exhibitions  for  promotion  of  Indian  tribal  arts  and crafts. Details of International Exhibitions participated in by TRIFED during last three years is given below:

|   S. No. | Financial Year   | Name of International Exhibition   | Date of Exhibition             | Total Sales    |
|----------|------------------|------------------------------------|--------------------------------|----------------|
|        1 | 2013-14          | Import Shop Berlin, Germany        | 13-17 November, 2013           | Rs. 4.43 Lakhs |
|        2 | -do-             | AFLArtigiano Infiera, Milan, Italy | 30 November - 8 December, 2013 | Rs. 3.36 Lakhs |
|        3 | 2015-16          | AFLArtigiano Infiera, Milan, Italy | 5- 13 December, 2015           | Rs. 3.20 Lakhs |

(d) Participation of TRIFED in the international exhibition resulted in sale of tribal arts and crafts not only abroad, but also attracted buyers of tribal products to the tune of Rs.7.80 lakh during 2013-14 from TRIFED's Retail Outlets in India. However, there is no formal assessment conducted regarding number of tribals benefited from the said exhibitions. TRIFED has been participating in International Exhibitions in which the various products being sourced from tribal artisans are showcased, promoted and sold. As such, the tribal  artisans  have  been  getting  indirectly  benefitted  by  TRIFED's  participation  in  these Exhibitions to the extent of the sales of products sourced from tribal artisans.

The participation in International Exhibitions by TRIFED envisages promotion of tribal  art  and  craft  among  potential  buyers  abroad.  Besides  realization  of  sales  during exhibitions,  these  events  have  created  awareness  about  the  unique  tribal  products  and encourage the potential buyers to purchase tribal products directly from our Outlets in India, which result in increase in purchase of tribal products to that extent from tribal suppliers. Moreover,  the  participation  in  International  Events  has  a  long  term  effect  in  terms  of promotion of tribal art and craft  among foreign buyers.

(e) The  quantum  of  export  of  handicraft/artifacts  made  by  the empanelled   tribal artisans of  TRIFED from various States during last 3 years is as under: -

|   S.No | Year    | Value ( inRs./Lakh)   |
|--------|---------|-----------------------|
|      1 | 2013-14 | 15.65                 |
|      2 | 2014-15 | Nil                   |
|      3 | 2015-16 | 3.20                  |

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