# Disney's KloutPerks for Tangled

## Breaking down the opening steps for Disney's campaign for their upcoming movie "Tangled," powered by Klout.

  1. Big preface first - Disney and Klout aren't clients of mine, but I'm fascinated with this story. It all started with the most random of tweets:

  2. > your Klout has earned you a perk - goodies from Tangled, new movie by @DisneyAnimation bit.ly/cE55PX

  3. Same thing was sent to my friend, Eddy Badrina

  4. > your Klout has earned you a perk - goodies from Tangled, new movie by 

  5. ...and he had a similar reaction to mine, although I've got a 3 yr old son.

  6. > Just had an offer sent to me by @klout and @disneyanimation. Good thing I have a 6 yr old girl.... shft.bz/av2WY8

  7. The link from @KloutPerks points to this page, which asks you to "sign in." I tried this link from a different Twitter account, and it wouldn't work - they actually do ping Twitter and Klout through Twitter's oAuth token to make sure you're the Twitter handle they sent the perk to.

  8. Walt Disney’s new animated film, TANGLED, comes out on November 24th. Klout and Disney are giving away special Perks for influencers. Walt Disney Pictures presents TANGLED, one of the most hilarious, hair-raising tales ever told. When the kingdom's most wanted—and most charming—bandit Flynn Rider (voice of ZACHARY LEVI) hides out in a mysterious tower, he's taken hostage by Rapunzel (voice of MANDY MOORE), a beautiful and feisty towerbound teen with 70 feet of magical, golden hair. © DisneyRated PG for brief and mild violence Klout will never sell or give away your contact info. Participating (or not participating) will not...

  9. All well and good so far, but then it gets hairy (pun intended). They ask for my complete mailing address AND phone number to send me my "Tangled special perk." I'm a marketing wonk, so I did it, but I think that's a high price of information to pay without really knowing what you're getting. Here's an example of what you get, but I wouldn't have known it was this much cool stuff from what little they told me on the site.  
  


  10. My Tangled items from Klout. Thinking I'll give them to @Bill80's daughter

  11. You could also Tweet or Facebook out your success after you fill in the form:

  12. > I’m getting an influencer kit for Tangled, by @DisneyAnimation [out 11/24], because I’ve got @Klout #tangled t.co/i1cWoAT

  13. And apparently some folks are even getting a free screening of the movie. I haven't gotten my Perk Pack yet, so I may have tickets coming my way, too.

  14. > On my to see an early screening of #Tangled Thanks @Klout

  15. And think of it from Disney's side - now they have a list of the most influential voices on Twitter, WITH their complete contact information. Want to drum up buzz for your next movie? Drag out that list again! And while I'm sure they won't sell that list, I can't guarantee it won't make its way into the hands of Disney Parks, ESPN, ABC, etc, etc....

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  17. And one last problem I have - the sign-in site passed my form information in through the URL - in clear text. Anyone able to watch the progress of this form could easily capture that data, and I really would have appreciated some semblance of encryption from Disney. 

  18. Overall? An interesting campaign and probably a case study we'll be looking at a few months later. I like the integration with Klout to score and reach out to known influencers, but would have liked a little better effort on the fulfillment end. 

  19. > Now on eswayne.com \- Disney Gets "Tangled" With KloutPerks for Movie Launch Campaign: bit.ly/b6InGr