#  Keppel Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP 

SWOT analysis of Keppel Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keppel Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keppel Corporation to benchmark its business & performance as compared to the competitors and industry. Keppel Corporation is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keppel Corporation competitors and includes Keppel Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Keppel Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table Keppel Corporation Brand Analysis   
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Parent Company  |  **Keppel Corporation**  
Category  |  Investment holding and management group  
  
Sector  |  Conglomerates  
Tagline/ Slogan  |  Be as One; Strong Values, Strong People  
USP  |  Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness  
Keppel Corporation STP   
Keppel Corporation Segmentation  |  Offshore and marine, infrastructure, property, and investment businesses  
Keppel Corporation Target Market  |  Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries  
Keppel Corporation Positioning  |  Profitability, Safety and innovation  
Keppel Corporation SWOT Analysis   
Keppel Corporation Strengths  |  Below are the Strengths in the SWOT Analysis of Keppel Corporation:1\. Strong market position in key businesses providing competitive advantage with operations in over 30 countries  
2\. Favorable business mix  
3\. Sustainability initiatives – solid waste management, green energy investments, etc.  
4\. Global leader in offshore rig design, construction and repair, ship repair, and conversion 5\. Over 35,000 people are a part of its workforce 6\. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment  
Keppel Corporation Weaknesses  |  Here are the weaknesses in the Keppel Corporation SWOT Analysis:1\. Geographic concentration with majority revenue from Singapore  
2\. Decrease in revenue from ASEAN countries, which are growing economies  
Keppel Corporation Opportunities  |  Following are the Opportunities in Keppel Corporation SWOT Analysis:1\. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly  
2\. High order contracts likely to benefit the group's financial performance  
3\. Venturing into clean energy production  
Keppel Corporation Threats  |  The threats in the SWOT Analysis of Keppel Corporation are as mentioned:1\. Intense competition  
2\. Government regulations and environmental issues  
Keppel Corporation Competition   
Competitors  |  Below are the top 6 Keppel Corporation competitors:1\. CITIC Pacific Ltd.  
2\. Hutchison Whampoa Limited  
3\. Kawasaki Heavy Industries, Ltd. 4\. Mitsubishi Heavy Industries, Ltd. 5\. Singapore Technologies Engineering Ltd 6\. Mitsui Engineering & Shipbuilding Co., Ltd.