Umlando we-Heineken eNingizimu Afrika

Imboni yotshwala sekuyisikhathi eside idlala indima ebalulekile emnothweni waseNingizimu Afrika kanye nempilo yenhlalo. Ukuphuza ubhiya kuyingxenye yemibuthano yomphakathi, imicimbi yezemidlalo, namasiko amasiko ezweni lonke. Phakathi kwemikhiqizo kabhiya wamazwe ngamazwe asungule ukuba khona okuqinile eNingizimu Afrika i-Heineken, i-premium lager eyaziwa emhlabeni wonke ekhiqizwa inkampani yase-Dutch ekhiqiza utshwala i-Heineken N.V.

Nakuba uhlobo lwe-Heineken lwaqala e-Netherlands ngekhulu leshumi nesishiyagalolunye, ukuba khona kwalo eNingizimu Afrika kusanda kwenzeka uma kuqhathaniswa nezinkampani zotshwala zasekhaya ezifana neSouth African Breweries. Emashumini ambalwa eminyaka adlule, i-Heineken ikhulise kancane kancane ithonya layo ezimakethe zaseNingizimu Afrika ngokusebenzisana, ukutshalwa kwezimali, ukuthengwa, kanye nokusungulwa kwezindawo zokuphisa utshwala zakuleli.

Lesi sihloko sihlola umlando we-Heineken eNingizimu Afrika. Ihlola umsuka womkhiqizo womhlaba wonke, ukungena kwawo kusenesikhathi emakethe yaseNingizimu Afrika, ukuncintisana nabaphisi botshwala bendawo abakhulu, ukusungulwa kwezindawo ezinkulu zotshwala, kanye nomthelela walo okhulayo embonini yeziphuzo yezwe.

## ''Ukuba khona Kwasekuqaleni kwe-Heineken eNingizimu Afrika''
Ubhiya we-Heineken ubukade utholakala eNingizimu Afrika iminyaka eminingi ngezivumelwano zamalayisense kanye nobudlelwano bokusabalalisa. Sekungamashumi eminyaka, lo mkhiqizo ukhiqizwa endaweni ngaphansi kwelayisensi yakwa-SAB, eyayinamalungelo okukhiqiza nokusabalalisa i-Amstel neminye imikhiqizo ehlobene nayo.

Nokho-ke ubudlelwano phakathi kukaHeineken neSAB bugcine bubi. Ngo-2007, i-Heineken yaqeda isivumelwano osekunesikhathi eside i-SAB yenze ngaphansi kwaso ubhiya we-Amstel eNingizimu Afrika. Lesi sinqumo siphawule ushintsho olukhulu embonini yotshwala ngoba savumela iHeineken ukuthi isungule eyayo imisebenzi kuleli.

Ngokunqamula inkontileka, i-Heineken yabonisa inhloso yayo yokuncintisana ngokuqondile ne-SABMiller kunokuthembela ekubambisaneni.

## ''Umthelela Kwezamasiko Nezomnotho''
I-Heineken isiphenduke ibhrendi evelele emphakathini waseNingizimu Afrika. Ubhiya uvame ukuphuzwa:

# Imikhosi yomculo
# Imicimbi yezemidlalo
# Ama-nightclub nezindawo zokudlela
# Imibuthano yokuzijabulisa

Le nkampani iphinde yafaka isandla ekuthuthukisweni komnotho ngokudala amathuba emisebenzi, uxhaso lwezolimo, kanye nokutshalwa kwezimali kwingqalasizinda yendawo efana nezindawo zokuphisa utshwala kanye nezinhlelo zokusabalalisa utshwala.

Ngaphezu kwalokho, i-Heineken ibambe iqhaza ezinhlelweni zezinkampani ezibophezelekile emphakathini okuhloswe ngazo ukugqugquzela ukuphuza ngokweqile nokweseka ukuthuthukiswa komphakathi.

## ''Isiphetho''
Umlando we-Heineken eNingizimu Afrika ukhombisa ukuguquguquka okubanzi kokuhwebelana kwembulunga yonke embonini yokuphisa utshwala. Ekuqaleni inkampani kabhiya wase-Dutch eyasungulwa ngekhulu leshumi nesishiyagalolunye, i-Heineken kancane kancane yandisa ubukhona bayo bamazwe ngamazwe futhi ekugcineni yangena emakethe yaseNingizimu Afrika ngokusebenzisana, izivumelwano zokusabalalisa, kanye nokutshalwa kwezimali okukhulu.

Naphezu kokukhonya kweSouth African Breweries, i-Heineken yazisungula ngempumelelo njengombangi ngokugxila engxenyeni kabhiya ophambili nokwakha izindawo zokukhiqiza zesimanje njengeSedibeng Brewery. Ubambiswano lwamasu, ukuthengwa, kanye nokwanda kwezimakethe kuphinde kwaqinisa isikhundla sakho ezweni.

Namuhla, i-Heineken iyaqhubeka nokukhula eNingizimu Afrika, ifaka isandla emnothweni kuyilapho ihlinzeka abathengi ubhiya ohlonishwa umhlaba wonke. Uhambo lwayo lubonisa ukuthi imikhiqizo yamazwe ngamazwe ingangena kanjani ngempumelelo ezimakethe ezincintisanayo ngokusungula izinto ezintsha, ukutshalwa kwezimali, kanye nokuhlela kwamasu.

## iReferensi