Sheena Lovia Boateng

Ɔbenfo Sheena Lovia Boateng yɛ ɔbenfo a ɔka ho wɔ Department of Marketing and Entrepreneurship wɔ Ghana Sukuupɔn Adwumayɛ Sukuu (UGBS) mu. Ɔsan nso yɛ PearlRichards Foundation kwankyerɛfoɔ panin, ɔbaa a ɔdi kan a ɔwiee PhD wɔ aguadi mu wɔ Ghana Suapɔn mu na ɔhyehyɛɛ Women in Tertiary Education (WITE) Network.

## Mfitiase asetra ne Nhomasua
Ɔdii ne nkɔsoɔ mfeɛ no bi wɔ St. Monica Senior High School a ɛwɔ Mampong-Asanti, a ɛwɔ Ashanti Mantam mu wɔ Ghana. Ɔwiee Ghana Suapɔn a ɔnyaa bachelor’s degree wɔ aguadi mu na akyiri yi ɔnyaa ne MPhil ne PhD nyinaa wɔ aguadi mu wɔ Ghana Suapɔn Adwumayɛ Sukuu mu wɔ afe 2013 mu.

## Adwuma
Dr. Lovia hyɛɛ n’adwuma ase sɛ adesua ho ɔkyerɛkyerɛfo wɔ University of Ghana Business School (UGBS). Wɔpaw no sɛ ɔkyerɛkyerɛfoɔ wɔ Department of Marketing and Entrepreneurship wɔ 15 August, 2019. Ɔkyerɛɛ aguadi na ɔyɛɛ nhwehwɛmu wɔ dijitaal aguadi, adwumayɛ, ne kɔmputa so adesua mu. Wɔ afe 2022 mu no, wɔmaa no dibea sɛ Senior lecturer wɔ School of Marketing and Entrepreneurship department na ɔsan nso dii dwuma sɛ Communication Coordinator ma College of Humanities wɔ Ghana Suapɔn mu. Wɔ Ɔpɛpɔn 2025 mu no, wɔmaa Lovia dibea sɛ Ɔbenfo Panyin a ɔhwɛ Adwumayɛ ne Adwumayɛ mu, na ɔbɛyɛɛ ɔbea a odi kan a onyaa ɔbenfo wɔ aguadi ne adwumayɛ mu wɔ Ghana Sukuupɔn mu.

Ɔbenfo Lovia nhwehwɛmu no nyinaa faa nnwuma ahorow pii a ɛwɔ nneɛma atitiriw asia a wɔde wɔn adwene si so: Suban ho aguadi, Nkɛntɛnso ho aguadi, ntadehyɛ ne ahoɔfɛ aguadi, Nyansa ne Adwumayɛ, Nhomasua Mfiridwuma ne Asuafo a wɔde wɔn ho hyɛ mu, ne Bɔbeasu ne Digitals Nhyiam. Ne mmoa no bi ne sɛ ɔde parasocial interaction theory dii dwuma wɔ influencer marketing mu, cue utilization theory wɔ corporate branding mu, ne mfitiaseɛ adwene nhyehyɛeɛ te sɛ LEARN Model, a wɔde ahyɛ Afrika sɛnkyerɛnnedeɛ mu, ne DEQ (Domain Knowledge, Ethical Acumen, and Query Capabilities) nhyehyɛeɛ a wɔde bɛka generative AI ho wɔ nwomasua mu. Ɔyɛ ɔkyerɛwfo a odi kan anaasɛ ɔne no hyia ma ne nhomanimfo nsɛm dodow no ara, a nea ɛka ho ne nsɛmma nhoma mu nsɛm a Scopus-indexed, nhoma ti ahorow, adwuma nhoma ahorow a mfaso wɔ so a ɛfa SEM a wɔde AMOS ne SPSS di dwuma ho, ne nnwumayɛbea amanneɛbɔ ahorow a wɔbom yɛ.

Mprempren ɔsom sɛ Ɔkyerɛwfo a ɔka ho ma Nnipa Ho Adesua ne Asetra mu Nyansahu Nkitahodi, Springer Abɔde Ho Nsɛmma Nhoma. Wadi kan asom wɔ Emerald Emerging Markets Case Studies (UK) samufo Afotufo Bagua no mu na wɔtoo nsa frɛɛ no ​​sɛ ɔmmɛka Journal of Rural Business (University of West Alabama) samufo bagua no ho. Ɔyɛ Fellow wɔ Academy of Marketing Science na wɔatintim ne nhwehwɛmu no wɔ Information Development, International Journal of Bank Marketing, Journal of Financial Services Marketing, International Journal of Customer Relationship Marketing and Management, Smart Learning Environments, ne Journal of Educational Technology Systems. Wɔgyee n’adwuma baako a ɛfa signaling theory ho toom wɔ International Journal of Bank Marketing mu wɔ afe 2019 mu.

Ɔbenfoɔ Lovia Boateng nso na ɔhyehyɛɛ Women in Tertiary Education (WITE) Network, a wɔatu wɔn ho ama sɛ wɔbɛboa mmaa wɔ adesua mu wɔ wɔn nhwehwɛmu, abusua, ne adwumayɛ akwantuo mu. N’anisoadehunu a ɛfa nwomasua ne adwumayɛ a ɛka obiara ho, ɛma mfiridwuma tumi yɛ adwuma, na ɛgyina abrabɔ pa so kɔ so hyehyɛ nhyehyɛeɛ, ɛkanyan asuafoɔ, na ɛma mpɔtam hɔfoɔ tumi wɔ Ghana ne akyirikyiri.

## Nhoma ne Nhwehwɛmu
Boateng asiesie na waboa adesua nhoma ahorow pii a ɛfa dijitaal nneɛma foforo, nyansa a wɔde yɛ nneɛma, ne dijitaal sikasɛm ho.

* Digital Innovations, Adwumayɛ ne Ɔmanfoɔ wɔ Afrika: Ahyeɛ Foforo ne Akwankyerɛ Anisoadehunu a Wɔkyɛ (Springer), a wɔne Richard Boateng ne Thomas Anning-Dorson boom siesiee - 2021.

* Mmea a wɔma wɔn tumi wɔ Digitals Sikasɛm mu: Nkitahodi ne Nkɔsoɔ a Nteaseɛ wɔ mu a Wɔhwehwɛ wɔ Aman a wɔrenya nkɔsoɔ mu (Routledge) - 2023.

* AI ne Adebɔ Sikasɛm: Nsakraeɛ a ɛfa Nsɛm a Wɔbɔ ne Nkɛntɛnso Adwumayɛfoɔ (Routledge) - 2025.

## Baabi a menyaa mmoa firiiɛ