Soueast

**South East (Fujian) Motor Co., Ltd.**, trading as **Soueast**, is a Chinese automobile manufacturer based in Fuzhou, Fujian, operating since 1995.

Originally, is a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery in March 2024.

## History 
### The Mitsubishi Era
In May 1995, the joint-venture Soueast (Fujian) Automobile Industry was established, in which cooperation was established between the Chinese concern Fujian Motor Industry Group and the Taiwanese China Motor Corporation, a manufacturer of locally modified, licensed models of Mitsubishi. W ten sposób, Soueast również pozyskało prawa do lokalnej produkcji modeli japońskiej firmy pod własną marką, w 1996 roku przechodząc do wytwarzania vana Delica. In this way, in addition to the licensed and visually modified derivatives of the older products of the Japanese company under the Soueast brand, the production of selected, newer models with the Mitsubishi logo was also started in Fujian. In the meantime, in 2007, under an agreement with the American concern Chrysler, the Chinese Soueast plants launched the production of cars of two more brands, this time the twin minivans Chrysler Grand Voyager and Dodge Grand Caravan, which received other Mitsubishi-designed drive units for the needs of the local market.

The second decade of the 21st century brought Soueast's independence in the area of its own brand products, gradually moving away to models directly derived from older Mitsubishi models. The compact sedan V5 Lingzhi presented in 2012 retained the technical components of the Japanese partner, but gained its own styling design.

Cooperation with Chery quickly reached an advanced stage, ending in 2023 with the company buying back 80% of Soueast's shares and investing in the modernization of production plants. In the same year, production of all previous models came to an end, starting a transition period that ended with Chery taking full control of Soueast in March 2024. Thus, after almost 30 years of operation, the company changed its status from a joint venture to one of the divisions of the Chery group. The new owner changed the character of the brand, making it closely related to the Jetour brand - all of the 3 new Soueast models presented in the fall of 2024 were twin derivatives of its SUVs. The subsidiary changed its character, disappearing from the Chinese market and going on sale in export markets as a diversification of the Chery brand portfolio. First, the revitalized Soueast debuted in Russia and Uzbekistan

## Products
### Currently models
*Soueast S06, rebadged Jetour Dashing
*Soueast S07, rebadged Jetour X70 Plus
*Soueast S09, rebadged Jetour X90 Plus

### Discontinued models 
*Soueast Veryca microvan (2008)
*Soueast C1 *Xiwang* microvan (2011)
*Soueast Delica minibus (1996)
*Soueast Freeca (2001)
*Soueast Lioncel (2003)
*Soueast V3 *Lingyue* sedan (2008)
*Soueast V5 *Lingzhi* sedan (2012)
*Soueast V6 *Lingshi* hatchback (2013)
*Soueast A5 *Yiwu* (2019)
*Soueast DX3 (2016)
*Soueast DX5 (2019)
*Soueast DX7 *Bolang* SUV (2015)
*Soueast DX8 (2018)
*Soueast DX9 (2020)
*SEM Delica/ Soueast EV500, rebadged King Long Kairui

File:Soueast Veryca China 2012-04-28.JPG|Soueast Veryca
File:Soueast C1 Xiwang 01 China 2017-03-30.jpg|Soueast C1 Xiwang
File:SOUEAST DELICA (15).jpg|Soueast Delica
File:2005 Soueast Freeca (facelift, front).jpg|Soueast Freeca
File:Meter Taxi in Vientiane 01.jpg|Soueast Lioncel
File:Soueast V3 Lingyue Facelift IV Sanming 01 2022-08-07.jpg|Soueast V3
File:Soueast V5 Lingzhi Plus 003.jpg|Soueast V5
File:Soueast V6 Lingshi front.jpg|Soueast V6
File:Soueast V6 Lingshi Cross 02 Auto China 2014-04-23.jpg|Soueast V6 Cross
File:Soueast A5 Yiwu 01 China 2019-03-20.jpg|Soueast A5
File:SOUEAST DX3 (2).jpg|Soueast DX3
File:Soueast DX5, front 20200610.jpg|Soueast DX5
File:Soueast DX7 Xingyue 001.jpg|Soueast DX7
File:Soueast DX8S 01 China 2023-04-06.jpg|Soueast DX8S

### Mitsubishi-badged
Soueast produces the following models under the Mitsubishi marque:
*Lancer
*Lancer EX
*Lancer Fortis
*Galant
*Zinger

### Dodge marque
*Dodge Caravan

## References 

## Other websites 
* Official website  
* Official website