ITV Yorkshire

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**ITV Yorkshire** (originally **Yorkshire Television**) is an ITV franchise based in Leeds. ITV Yorkshire broadcasts to Yorkshire and Lincolnshire.  ITV Yorkshire has made successful programmes such as Emmerdale, Heartbeat, The Beiderbecke Trilogy, Rising Damp, Harry's Game, The Darling Buds of May, Only When I Laugh and Duty Free.  Yorkshire Television also produces the Calander news programme.

The headquarters of ITV Yorkshire are at The Leeds Studios in the Burley area of Leeds.

## Identity 
For almost 35 years, Yorkshire Television's on-screen identity always revolved around the use of the station logo: the chevron. This yellow symbol was seen on nearly all of Yorkshire Television's idents and presentation. The first symbol used was a black and white chevron, formed by slit-scan techniques and accompanied by an orchestral version of the tune "On Ilkla Moor Baht 'at", a famous Yorkshire folk song. This music was later to become the station's jingle. This ident continued until Yorkshire Television officially commenced their colour broadcasts in November 1969.

The new colour ident featured the yellow chevron on a black background with the still caption card "Yorkshire Television Colour Production", along with a simplified version of "On Ilkla Moor Baht 'at". This ident was modified in 1981, so that the caption "Colour Production" was changed to "In Colour", and in 1982 the colour caption was removed altogether. The new version of the jingle was at a lower pitch than was previously composed.

Yorkshire-Tyne Tees Television adopted a new branding package, based on the concept of Channel 3. The new look was fully implemented in the Tyne Tees region on 2 September 1996, where all on-screen branding was replaced by giant numeral '3', and the Tyne Tees brand became secondary to 'Channel 3 North East, however the look was only partially implemented in the Yorkshire region a month after Tyne Tees's revamp. The entirety of Yorkshire's Channel 3 look included an ident which was later introduced on 4 November 1996 at the same year, where the chevron span against a light blue background with numeral '3's covering the background. Another ident featured the chevron with the '3' numeral embossed on the side, which would zoom into view, before revealing a spinning numeral 3, which in turn had YTV chevron on the middle of the 3 and when zoomed into, the chevron re-appeared spinning against the background. The look also heralded the return of the "On Ilkla Moor Baht 'at" tune, which was now noticeably higher in pitch.

The Channel 3 look was dropped on 9 March 1998, following Granada's acquisition of Yorkshire-Tyne Tees Television, with the look returning to a spinning chevron against a misty blue background, light blue during the day and dark blue in the evenings.

On 8 November 1999, Yorkshire Television adopted the second generic look, based on the theme of hearts, which was used for the entirety of the branding period before network programming. However, for local programming, Yorkshire created their own ident featuring a background of spinning chevrons, with pictures of the region featuring inside a central box.

### 2000s
On 28 October 2002, the brand was dropped in favour of a national ITV1 identity, in which local regional identities were dropped except before local programming, when the Yorkshire name appeared below the ITV1 logo only. These regional idents however were dropped by 2006.

### Continuity announcers 
* Redvers Kyle (1968–1993)
* Bob Preedy (late 1980s – 2002)
* John Crosse (senior announcer, early 1970s – 1998)
* Graham Roberts (c. 1970s – 1993)
* Kerrie Gosney (2000–2002)
* Earl Richmond (1968 – c.1970s)
* Neil Didsbury (2001–2002)
* Pete Haslam (promo voiceover and continuity announcer, 1999 – c.2007)
* Peter Lewis (late 1960s)
* Keith Martin
* Maggie Mash (1988–2002)
* Nick Oliver
* Karen Petch
* Paul Lally (c.1968 – 1990s)
* Ian de Stains (1968–1970)
* Paul Kaye (c.1970s – 1980)
* Helen Aitken (1995–2002)
* Roger Tilling (1998–2002)
* Colin Weston (freelancer)
* Stephen Whitlock (1992–2004)

## References