Asefrek n wassaɣ n umsaɣ (CRM)

Asefrek n wassaɣ d umsaɣ (ASU, s tenglizit ; customer relationship management - CRM) d allal n usefrek yettwaseqdacen i useḥbiber, asegzi d useǧhed n wassaɣen gar tkebbanit d yimsaɣen-is. Yessefk ad yili d allal yellan ɣef uẓeṭṭa, yettakken tamusni tamatut ɣef yimsaɣen, ayen ara yeǧǧen takebbanit ad tẓer ugar imsaɣen-is, ad ten-tefhem akken iwata, ad tesnerni amahil-is d tneflit-is.

## <big>Aẓar n wawal</big>
Seg tenglizit: Customer Relationship Management (CRM)

Seg teqbaylit: Asefrek n wassaɣ d umsaɣ (ASU)

## <big>Leṣnaf n imsaɣen</big>
ASU yettakk tamusni ɣef leṣnaf yemgaraden n yimsaɣen. Aya yezmer ad yebḍu imsaɣen ɣef tɣula am:

* Aswir n tnezzut

* Tamurt neɣ tama

* Anaw n ufaris i d-ttaɣen

* Tiddit n tiɣin

* Tussna-ya tettakk afus i tkebbanit ad tegzu ugar imsaɣen-is, ad teg tisuraf ilaqen i yal aṣnif.

## <big>Asḥissef n yimsaɣen</big>
ASU yessefk ad yesεu allalen n usḥissef n yimsaɣen. Aya ad yefk i tkebbanit:

* Ad tegzu acu i εeǧben neɣ ur εǧiben ara imsaɣen

* Ad twali anda i tezmer ad tesnerni tanfa-ines

* Ad tẓer ma yella kra n wugur deg ufaris neɣ umeẓlu

* Asḥissef-a yezmer ad yili s yiberdan am tezrawt s tiliɣri, isestanen s internet, neɣ tiririt ɣef yisestanen srid.

## <big>Asefrek n yisefka n yimsaɣen</big>
ASU yessefk ad yesεu allal n usefrek n yisefka n yimsaɣen. Aya ad yawi ɣer:

* Asekles n yisali n yimsaɣen am tansa, uṭṭun n tiliɣri, d wazal-nsen i tkebbanit

* Aṭṭaf n umezruy n tiɣin d temyigawin nniden

* Asekles n yiswiyen d wayen i ḥemmlen yimsaɣen

* Asefrek-a ad yeǧǧ takebbanit ad tesεu tamuɣli tamatut ɣef yimsaɣen-is.

## <big>Asegzi n umahil n tnezzut</big>
ASU yettakk allalen i usegzi n umahil n tnezzut. Aya yezmer ad yawi ɣer:

* Aṭṭaf n umezruy n temyigawin d yimsaɣen

* Asegzi n wamek i ttnernin yimsaɣen seg wasmi i d-kecmen ar tkebbanit

* Asegzi n wamek ttaɣen yimsaɣen d wacu i ten-yettawin ad aɣen

* Aya ad yefk i tkebbanit tamusni ilaqen akken ad tesnerni amahil-is n tnezzut.

## <big>Aseḥbiber ɣef wassaɣen d yimsaɣen</big>
ASU yefka allalen i useḥbiber ɣef wassaɣen d yimsaɣen. Aya yezmer ad yawi ɣer:

* Asekles n temyigawin akked yimsaɣen

* Aḍfar n yisalli d wayen yettilin gar tkebbanit d yimsaɣen

* Asefrek n yiswiyen d ccɣel ilaqen ad yettwaxdem akked yal amsa

* Aseḥbiber-a ad yeǧǧ takebbanit ad tẓer acu ilaqen ad texdem i yal amsaɣ d melmi.

## <big>Allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen</big>
ASU yessexdam allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen. Gar-asen ad naf:

* Imsawal udmawanen (chatbots) i tririt ɣef yisteqsiyen n yimsaɣen s wudem awurman

* Allalen n uselken n yisefka i wakken ad nẓer d acu ara yeḍrun

* Tirawt tawurmant i tuzzna n yiznan i yimsaɣen

* Allalen-a ttaken afus i tkebbanit ad tili yal ass d yimsaɣen-is s wudem ufrin.

## <big>Assaɣen yelhan d yimsaɣen d wazal-nsen i tkebbanit</big>

ASU yessefk ad yefk tamusni ɣef wazal n wassaɣen yelhan d yimsaɣen i tkebbanit. Aya yezmer ad yawi ɣer:

* Asegzi n wazal n yimsaɣen i d-yettuɣalen yal tikelt

* Tamusni ɣef wamek ara nḥarez imsaɣen-nneɣ

* Asegzi n wazal n wawal yelhan i d-ttawin yimsaɣen yerḍan ɣef tkebbanit

* Tamusni-ya ad tawi takebbanit ad tefk azal meqqren i useḥbiber ɣef yimsaɣen-is.