Jo Ratcliffe

**Jo Ratcliffe** bụ onye na-ese ihe na London nke ama ama maka ihe nkiri kaleidoscopic ya, ihe odide aka ya dị iche iche, na ihe nkiri na-enweghị atụ mgbe ụfọdụ na-ekpuchi ihe nkiri ihe nkiri. A na-enye ya aha ọtụtụ oge site na aha ejiji na akwụkwọ akụkọ ka o mepụta ihe nkiri nka, ihe ngosi na ndezi nke pụtara ma n'ịntanetị na nke a na-ebipụta. A na-ahụ ihe atụ ya nke ukwuu, na-egosipụtakarị na mkpuchi nke *Vogue Nippon* na *Vogue UK,* yana na ihe ngosi nkwado nke Louis Vuitton . Ratcliffe bụkwa onye isi ihe nkiri na onye nrụpụta maka ndị ahịa ama ama dịka Lady Gaga, Kenzo, Barneys New York, Jimmy Choo na Louis Vuitton . Ụlọ ihe nkiri ụlọ ya nwere onwe ya na ndị otu ọkachamara na-elekwasị anya na ihe atụ, ihe ngosi, ihe osise, imewe logo, na ọzụzụ ndị ọzọ dị iche iche.

## Ndụ mmalite na agụmakwụkwọ
Amụrụ na Berkshire, England, Jo Ratcliffe gụrụ eserese na ibipụta akwụkwọ na kọleji nka nka na nka nke Saint Martin na London. Mgbe ọ gụsịrị akwụkwọ na kọleji, ọ nwetara ọrụ nka mbụ ya na-ese ihe nkiri egwu egwu nke "Cindy" maka Marvel Comics.  Ratcliffe jiri otu ihe ịchọ mma a na-ese n'aka na ọrụ nchịkọta akụkọ mmalite ya maka akwụkwọ akụkọ ejiji nke dabeere na London, Dazed and Confused, nke ọ na-enye aka mgbe niile, na-etinye ihe atụ na eserese.  Ọ bụ ezie na ọ sitere na nzụlite nke na-arụ ọrụ na mgbasa ozi ọdịnala, Ratcliffe mechara kụziere onwe ya Photoshop na Onye na-ese ihe - ka bụ ngwá ọrụ ọ họọrọ. 

## Ọrụ
A maara Jo Ratcliffe maka ihe nkiri ejiji na-emegharị emegharị, ọrụ typographic na eserese ya. Ma ihe atụ ya n'onwe ya nke ndị inyom na-adịghị mma, ndị a dọtara aka na-adọta uche site na magazin ndị dị ka Magazin ọzọ, V Magazine, Juxtapoz,  computerarts, UGBUA  na "The Gentlewoman."  N'ụzọ dị mma, ọrụ Ratcliffe na-agbazinye onwe ya na ejiji na ihe osise aka.

Ratcliffe jere ozi dị ka onye nduzi na onye mmebe na ihe nkiri ejiji ma animated na ndụ-eme ihe maka akara ngosi ejiji dị elu, gụnyere Nina Ricci, Kenzo, Chloe, Jimmy Choo, Barneys New York, na Cole Haan.  N'ajụjụ ọnụ ya na crane.tv ọ na-atụle ọrụ ọ rụrụ na Kate Moss na, ụlọ ejiji, Balmain nke a gwara ya ka o wepụta ọnọdụ Moss site na animation. 

Na mgbakwunye na animation na ihe atụ, Jo Ratcliffe nwekwara ọkachamara n'ichepụta logo yana nhazi nhazi.  Ejila ihe onyonyo ya mee ihe na foto foto maka akwụkwọ akụkọ American Vogue na akwụkwọ ahụaja. Na swiiti ya acha, typographic ọrụ pụtara na album cover nke Katy Perry 'Nrọ nke afọ iri na ụma.' 

Ratcliffe na-arụkwa ọrụ nke ukwuu na foto duo ama ama Inez van Lamsweerde na Vinoodh Matadin dị ka ndị otu mkpokọta Shift . Ọ jikọrọ aka na vidiyo egwu Lady Gaga 2013 Applause dị ka onye isi ihe nkiri. Emeela mmekorita ndị ama ama gara aga na Nina Ricci na Barneys New York n'okpuru Inez na Vinoodh.

Ndị ahịa na-agụnye: Lady Gaga, Louis Vuitton, Barneys New York, Balmain, Nina Ricci, Chloe, Kenzo, Jimmy Choo, Vogue Nippon,  British Vogue, Magazine ọzọ, V magazin, Dazed na mgbagwoju anya Magazine, Akwụkwọ ahụaja Magazine, Nylon Magazine, na magazin Nowness. 

## Ntụaka
akụkọ ka o mepụta ihe nkiri nka, ihe ngosi na ndezi nke pụtara ma n'ịntanetị na nke a na-ebipụta. A na-ahụ ihe atụ ya nke akụkọ ka o mepụta 

## Njikọ mpụga

* Official website
* Jo Ratcliffe at theCollectiveShift
Òtù:Mmadụ ndi di ndụ