Heather Armstrong

**Heather Brooke Armstrong** (née Hamilton; July 19, 1975 – May 9, 2023) was an American blogger and internet personality from Salt Lake City, Utah, who began writing under the pseudonym **Dooce**. She was best known for her website *dooce.com*, which peaked at nearly 8.5 million monthly readers in 2004 before declining due to various factors including the rise of social media; she had actively blogged from  until her death by suicide in 2023.

## Rayuwa ta farko
An haifi Armstrong Heather Hamilton a shekara ta 1975 kuma ta girma a Bartlett, Tennessee . [1] An haife ta a matsayin memba na Ikilisiyar Yesu Almasihu na Kiristoci na Ƙarshe (LDS Church) a Memphis, Tennessee . [2] Ta yi karatu a Turanci a Jami'ar Brigham Young (BYU) a Utah" id="mwKw" rel="mw:WikiLink" title="Provo, Utah">Provo, Utah . Ta fara samun shakku game da Ikilisiya da kuma fuskantar matsalolin bakin ciki yayin da take dalibi a mafi yawan Mormon Utah. Bayan kammala karatunta a shekara ta 1997, sai ta bar Cocin kuma ta koma Los Angeles, inda ta sami aiki a matsayin mai haɓaka yanar gizo don farawa a lokacin haɓakar dot-com.[3] Daga baya ta koma Salt Lake City don aiki a matsayin mai ba da shawara da mai tsarawa.

## Dooce.com
Sunan Armstrong ya fito ne daga rashin iya rubuta "dude" da sauri yayin tattaunawar kan layi tare da tsoffin abokan aikinta.

Ta fara shafinta na yanar gizo a shekara ta 2001, kuma ya kashe Armstrong aikinta a shekara mai zuwa bayan abokan aikinta sun gano cewa tana rubutu game da su. Bayan ta gama ta ta ci gaba da shi, tana mai da hankali kan gwagwarmayar iyayenta. Ya fara gudanar da tallace-tallace a shekara ta 2004, kuma shekaru biyar bayan haka tana da masu kallo miliyan 8.5 a wata kuma an ruwaito cewa tana samun sama da $ 100,000 a kowace shekara daga tallace-tafiyen banner a kan Dooce. Armstrong ya bayyana a *Oprah* kuma mujallar *Forbes* ta nuna shi a cikin masu girmamawa 30 a cikin jerin sunayen "Mata mafi tasiri a cikin kafofin watsa labarai" na shekara ta 2009. &nbsp;

A shekara ta 2004, Armstrong ta karɓi tallace-tallace na rubutu a shafin yanar gizon ta a karon farko, wani yanke shawara wanda ya kasance mai rikitarwa tsakanin masu karatun ta. A shekara mai zuwa, Armstrong ta karɓi tallace-tallace masu hoto kuma ta rubuta cewa kudaden shiga daga tallace-tafiye za su zama babbar hanyar samun kudin shiga ta iyali yayin da mijinta ya yi canji don gudanar da tallace-tsaren ta da kasuwanci. Tun daga wannan lokacin, ta bayyana a cikin tallace-tallace na Suave waɗanda ke nuna siffarta da alamar kasuwanci. A shekara ta 2009, Armstrong ta sake karɓar hankalin kafofin watsa labarai don amfani da Twitter don gyara na'urar wanki.

A wannan shekarar, tallace-tallace da ke bayyane ga masu karatu miliyan 8.5 na Dooce na kowane wata sun ba da rahoton $ 40,000 ga Armstrongs kowane wata, suna mai da shi tushen samun kudin shiga; ta fara gudanar da abubuwan da aka tallafawa. Ta bayyana a kan *Oprah* kuma, tare da Oprah kanta, an haɗa ta cikin jerin *Forbes* na 30 Mafi Muhimmanci Mata a Media.  A watan Nuwamba na wannan shekarar, Armstrong ta gabatar da sabon sashi na hulɗa ga shafin yanar gizon ta wanda ke bawa masu amfani da rajista damar sanya tambayoyi da amsoshi. Armstrong ya gabatar da wannan sabon sashi, Dooce Community,  ta hanyar sanya shigarwa a kan babban shafin dooce.com: &nbsp;

Dooce.com ta sami gabatarwa da kyaututtuka da yawa daga The Weblog Awards, gami da lambar yabo ta rayuwa ga Armstrong a shekara ta 2008. 

Dooce kuma ya ja hankalin mutane daga shafukan yanar gizo da aka sadaukar don yin la'akari da abubuwan da suka shafi salon rayuwa, kamar su Get Off My Internets da kuma blognark na subreddit. Yawancin mata masu karatu na waɗannan forums sun yi zaton shawarar iyaye na Armstrong kuma sun ba da shawarar cewa ba ta fahimci yadda take da dama ba. Heather ta amsa ta hanyar aika Wasikar ƙiyayya da ta karɓa daga masu karatu na waɗancan rukunin yanar gizon a wani shafi daban, wanda daga baya ta saukar, wanda ake kira "Monetizing the Hate"; Jon ya yi ba'a a cikin 2011 cewa zirga-zirga daga rukunin yanar gizon ƙiyayya sun fi kyau ga kasuwancin iyali fiye da haihuwar ɗansu na biyu shekaru biyu da suka gabata. A wannan lokacin kudaden shiga daga Dooce sun biya albashin ba kawai ga Armstrongs ba har ma da mataimakin da masu kula da yara biyu na cikakken lokaci.

A tsakiyar shekarun 2010, masu karatu na Dooce sun fara raguwa saboda karuwar tasirin kafofin sada zumunta. Bayan kisan aurenta, da kuma sukar ta da shafinta na kan layi, Armstrong ta janye daga yin rubutun ra'ayin kanka a kai a kai kuma ta fuskanci baƙin ciki. Bayan magani na gwaji a shekarar 2017 ya tabbatar da nasara, ta ci gaba da sanyawa a Intanet na baya, duk da cewa ga ƙananan masu sauraro, kuma ta fara samun kuɗi a matsayin mai tasiri, kodayake tana sukar aikin.

"Dooced" na iya nufin "an kore shi saboda wani abu da kuka rubuta a shafin yanar gizon ku", ma'anar da Armstrong ya musanta a cikin FAQ na shafin yanar gizon ta. Wannan ma'anar ta yi amfani da wasan kwaikwayo na talabijin na Jeopardy! a ranar 10 ga watan Disamba, 2009, kamar yadda aka tabbatar da shi ta hanyar hotunan allo a shafin yanar gizon ta washegari.

## Littattafai
A ƙarshen shekara ta 2005, Armstrong ya shiga tattaunawa tare da Kensington Books don buga littattafai biyu, ɗaya daga cikinsu zai zama abin tunawa na iyaye na farko. Tattaunawar ta rushe a watan Mayu na shekara ta 2006, kuma Kensington ya kai karar tilasta wa Armstrong ya cika sharuddan kwangilar da ba a sanya hannu ba. A watan Oktoba na shekara ta 2006 bangarorin biyu sun amince da yarjejeniyar da ta ba Armstrong damar neman wani mai bugawa.

## Manazarta