Louise Broni-Mensah

**Louise Broni-Mensah** ita ce ta kafa Shoobs na Burtaniya (wanda ake kira Shubz), wani taron ganowa da kuma yin rajista tare da jaddada kiɗa da baƙar fata suka fara, wanda galibi ana kiransa kiɗa na birane. A cikin 2019 Financial Times ta sanya mata suna a matsayin daya daga cikin manyan shugabannin kabilanci 100 na Black, Asiya da 'yan tsiraru a cikin fasaha.

## Rayuwa ta farko da ilimi
Broni-Mensah ita ce babba cikin yara huɗu, an haife ta ne ga iyayen Ghana waɗanda ke aiki a fannin kudi. Ɗan'uwanta shine Edwin Broni-Mensah, wanda ya kafa kungiyar agaji *GiveMeTap* . Ta girma ne a Edmonton, London, kuma ta sami sha'awar lissafi da kiɗa. A lokacin da yake da shekaru 5, Broni-Mensah ya fuskanci nuna bambanci a makarantar firamare, "An sadu da ni da shrills daga wasu yara a lokacin wasa, waɗanda ba za su iya yin la'akari da ra'ayin yin wasa tare da yarinya baƙar fata ba". A makarantar sakandare an hana ta damar shiga karatun lissafi mafi girma duk da samun maki mafi girma a cikin aji na tsakiya. Broni-Mensah ta yaba da ayyukan iyayenta, wadanda suka kara wannan batun ga shugabar makarantar, don ba ta damar motsa azuzuwan.

Tsakanin 2000 da 2003 Broni-Mensah ta yi karatun tattalin arzikin lissafi a Jami'ar Birmingham, kuma ta ci gaba da ƙaunar kiɗa ta hanyar aiki ga gidan rediyo na Burn FM a matsayin DJ na safe da DJ na lokacin tuki. Ta ɗauki rawar da ta taka waƙoƙin Sony da Relentless Records don inganta abubuwan da suka faru da masu fasaha a harabar. P. Diddy ne ya yi wahayi zuwa gare ta da kuma hanyarsa zuwa cikin kiɗa ta hanyar ɗaukar matsayin Kwamishinan Kasuwancin Kwalejin don Columbia Records. Sadarwarta ta farko da Sony ita ce kiran sanyi "lambar bazuwar da na samu akan Google".

## Ayyuka
Broni-Mensah ta yi aiki a bankin UBS Investment Bank a matsayin ƙaramar ɗan kasuwa bayan jami'a, inda ta sami aikin yau da kullun ba shi da farin ciki. A cikin tambayoyin, Broni-Mensah ta yi tunani game da matsin da ta ji don neman digiri na fasaha saboda mahaifiyarta "ba ta da sha'awar ni yin wani abu kamar karatun kafofin watsa labarai". A baya, ba ta da nadama game da tafiyarta ta aiki duk da cewa tana aiki na biyu a lokacinta a matsayin manajan mai zane-zane na hip-hop da mai shirya taron. Ta ɗauki wannan hanya mai tsawo a cikin kasuwancin kafofin watsa labarai saboda ta ji cewa babu isasshen tallafi, kamar tallafin kuɗi, ga matasa masu girma a cikin gari waɗanda aka haifa ga iyaye baƙi don ɗaukar haɗari.

### Rashin hankali
An yi wa Broni-Mensah wahayi zuwa gare shi don fara Shoobs bayan ya kwashe kwanaki da yawa yana neman abubuwan da suka faru na dare ɗaya, amma ya sami abubuwan da suka gabata da yawa, musamman waɗanda ake gudanarwa akai-akai, suna buƙatar a saya tikiti da mutum, ko kuma kawai a tallata su ta amfani da takardu. Musamman, ta sami inganta abubuwan da suka faru na kiɗa na baki. Ta fara aiki a kan Shoobs a matsayin mai kafa solo a cikin 2010 - a lokacin, Shoobs ita ce kawai shafin sayar da tikitin nishaɗin baki a Burtaniya. Shoobs kalma ce ta yaren da ake amfani da ita don jam'iyya. Manufar Shoobs ita ce "gina al'umma ta mutanen da ke zuwa gare mu don gano yadda za a ciyar da daren Jumma'a da Asabar".

Broni-Mensah ya sami tallafi daga Bright Ideas Trust mallakar Tim Campbell, wanda ya lashe shirin talabijin na Burtaniya The Apprentice, ta amfani da asusun don ƙirƙirar sigar farko ta dandalin kan layi. Daga nan za ta lashe kyautar Shell LiveWIRE Grand Idea a shekarar 2010. 

cikin 2014 Broni-Mensah ta bar London don shiga Y Combinator, mai saurin farawa inda ta sami tallafi daga Geoff Ralston da Aaron Harris. Ta zama 'yar kasuwa ta farko da ta sami babban birnin daga asusun iri na Silicon Valley. A cikin 2014 Shoobs yana da masu shirya 1027 da suka sanya hannu, tare da fiye da tikiti 100,000 da aka sayar a cikin 2013.

## manazarta