Dana Beth Ardi

**Dana Beth Ardi** ( née a Silverstein) ƴar kasuwa ce ƴar Amurka, ƴar jari-hujja, ƴar jari-hujja ta ɗan adam, marubuciya ,  kuma mai tattara zane-zane na zamani . 

An ɗauke ta a matsayin ƙwararriya a fannin kula da baiwa da tsara ƙungiya,   Ardi ita ce marubucin littafin *The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence—and Lead.*    An fi saninta da ƙwararren masanin ilimin halayyar ɗan adam na kamfanoni, wanda shine tsarin jarin ɗan adam da ta ƙirƙira.   

## Rayuwar farko da ilimi
Ardi ta yi yarinta a Manhattan, New York. Ta fara sha'awar fasaha tun tana ƙarama, lokacin da mahaifinta, Jack Silverstein, ya mallaki kayan ado wanda al'ummar fasaha suka karɓe shi sosai. Ardi ta fara ɗaukar darussa a MoMA, lokacin da ta shiga ƙungiyoyin gidajen tarihi kaɗan kuma ta fara ilmantar da kanta.  A shekarar 1967, bayan ambaliyar ruwan Kogin Arno a shekarar 1966, Ardi ta yi tafiya zuwa Florence, Italiya, inda ta yi aikin sa kai a matsayin mala'ika mai laka, tana gyara da kuma gyara fasahar da ta lalace a duk faɗin birnin.   Bayan gogewarta a Florence, ta yi karatun fasaha da tarihin fasaha na Renaissance a Jami'ar Siena .  Ardi ta sami digirin farko a fannin kimiyya daga Jami'ar Jihar New York da ke Buffalo, da kuma digirin biyu a fannin ilimi da digirin digirgir daga Kwalejin Boston . 

## Sana'a
Bayan ta sami digirin digirgir, Ardi ta fara aiki a fannin ilimi na musamman, tana aiki a Boston da New York, kuma tana aiki a matsayin mataimakiyar farfesa a fannin ilimi a Makarantar Digiri na biyu ta Jami'ar Fordham .  A shekarar 1983, McGraw-Hill Productions ta ɗauke ta aiki,  wanda ya nuna farkon aikin Ardi a fannin kafofin watsa labarai na gargajiya da na ci gaba.  A shekarar 1994, RR Donnelly da Sons,   sun ɗauke Ardi aiki inda ta jagoranci sabbin shirye-shiryen kafofin watsa labarai na kamfanin, kuma, a shekarar 1995, an naɗa ta a matsayin babbar darakta, Abokin Hulɗa, kuma Jagoran Ayyukan Duniya a TMP Worldwide,  wani kamfanin bincike na manyan jami'ai. A TMP, Ardi ta mai da hankali kan tsarin ɗan adam da tsarin ƙungiya. Ta bar kamfanin a shekarar 2000.  Daga baya, ta shiga aikin Jerry Colonna, Bob Greene da Fred Wilson a Flatiron Partners,  wani sanannen asusun jari na farko, inda ta haɓaka tsarin da ake amfani da shi a yanzu na haɗa darajar jarin ɗan adam cikin cikakken tantance darajar kamfani. Daga 2000 zuwa 2009, Ardi ta yi aiki a matsayin abokin tarayya kuma babban darakta a JPMorgan Partners/CCMP Capital, LLC, wani kamfani mai zaman kansa na hannun jari.   Ardi ta bar kamfanin zuwa kafa Corporate Anthropology Inc., wani kamfanin ba da shawara kan jarin ɗan adam wanda ke ba da shawara kan daukar ma'aikata da ƙungiyoyi ga kamfanoni masu tasowa, masu zuba jari da abokan cinikin kamfanoni. 

## Shiga cikin fasahar zamani
Ardi fitacciyar mai tattara zane-zane ce ta zamani kuma mai ba da shawara ga masu fasaha da masu zane-zane na zamani. Ita abokiyar ƙungiyar Royal Society of the Arts ce, kuma jami'a ce a Majalisar Fasaha ta Kirkire-kirkire ta Gidan Tarihi na Fasaha ta Zamani da ke New York . Bugu da ƙari, ita memba ce a Majalisar Shugabanci ta Gidauniyar Fasaha ta New York .

## Ganewa
Ardi, wacce ta rubuta shafin *Tambayi Dr. Dana* don *Matsayin Masana'antu* daga 1998-2001,  jagora ce ga Springboard Enterprises, wani "ƙungiyar ƙwararru masu kirkire-kirkire, masu zuba jari da masu tasiri waɗanda suka sadaukar da kansu don gina kamfanoni masu tasowa waɗanda mata ke jagoranta."  Ta kasance babbar mai jawabi kuma ta gabatar da jawabi a tarurruka da tarurrukan karawa juna sani a duk duniya, gami da tarurrukan da *The Wall Street Journal*, Digital Hollywood, da Harvard Business School suka gabatar.     

## Zaɓaɓɓun ayyuka

* *Faɗuwar Alfa* . Oktoba 2013. St. Martin's Press, New York.  (shafuka 288) Macmillan

## Manazarta