Gert Boyle

**Gertrude Boyle** ( *née* **Lamfrom** ; Maris 6, 1924 - Nuwamba 3, 2019) 'yar kasuwa ce 'yar asalin Jamus a jihar Oregon ta Amurka. Bayan iyalinta sun gudu daga Jamus ta Nazi, mahaifinta ya kafa kasuwancin da ya zama Columbia Sportswear, inda a shekarar 1970 ta zama shugabar kamfanin. Ta ci gaba da zama shugabar kwamitin gudanarwa na kamfanin daga 1983  har zuwa rasuwarta a 2019. Tun daga shekarun 1980, ta fito a cikin jerin tallace-tallace na Columbia Sportswear tare da ɗanta, Timothy Boyle, waɗanda galibi suna gwada inganci da dorewar kayayyakinsu cikin barkwanci. Ita ma mai taimakon jama'a ce kuma mai rubuta tarihin rayuwa.

## Rayuwar farko da ilimi
An haifi Gertrude Lamfrom a cikin dangin Yahudawa 'yan Jamus a Augsburg, Jamus,  'yar Marie (née Epstein) da Paul Lamfrom ce. Mahaifinta ne ke da mafi girman masana'antar riguna a Jamus  har sai da aka kwace ta.  Mahaifiyarta ma'aikaciyar jinya ce a lokacin Yaƙin Duniya na Ɗaya.  A shekarar 1937, lokacin da take da shekaru 13, iyalanta sun gudu daga Jamus ta Nazi suka yi ƙaura zuwa Portland, Oregon, a Amurka;  kakarta, wacce ta ci gaba da zama a Jamus, ta mutu a sansanin fursunoni.  Lokacin da iyalan suka isa, ba ta jin Turanci ba.  A shekarar 1938, mahaifinta ya aro kuɗi daga wani dangi ya sayi Kamfanin Hat na Rosenfeld,  ya canza sunansa zuwa Kamfanin Hat na Columbia  (bayan kogin ).  Ta halarci Makarantar Sakandare ta Grant a Portland,  daga baya ta kammala karatun digiri na farko a fannin zamantakewa daga Jami'ar Arizona . 

## Sana'a
A shekarar 1964, mahaifin Boyle ya mutu kuma mijinta, Neal Boyle, ya zama shugaba; mijinta ya canza kasuwancin hular  zuwa kayan sawa na waje ga mafarauta, masunta, da masu wasan kankara.  A shekarar 1960 aka canza sunan kamfanin zuwa Columbia Sportswear.  A shekarar 1970, mijinta ya mutu ba zato ba tsammani yana da shekaru 47 sakamakon bugun zuciya; ta zama shugabar kamfanin, sannan ta samu dala $800,000 a tallace-tallace na shekara-shekara.  Kamfanin ya sha wahala kuma ya durƙushe saboda fatara  har zuwa shekarun 1970, ita da ɗanta Timothy suka sake mai da hankali kan harkokin kasuwancin kan tufafi na waje da kuma tufafin yau da kullun waɗanda suka yi daidai da salon da aka saba gani daga tufafin aiki na yau da kullun.  A shekarar 1975, su ne kamfani na farko da ya gabatar da Gore-Tex parkas. 

A shekarar 1983, Boyle ta zama shugabar kwamitin gudanarwa na Columbia  (wani matsayi da ta riƙe tsawon shekaru 36, har zuwa rasuwarta a shekarar 2019).

Boyle ta fara fitowa a cikin tallace-tallace na kamfanin a shekarar 1984.  A cikin tallace-tallacen, ta fito a matsayin Ma Boyle, wacce take "One Tough Mother" kuma tana amfani da ɗanta a matsayin gwaji ga sabbin kayayyaki.   A shekarar 1986, sun fitar da *Bugaboo*, jaket mai layin zip wanda ya zama mai salo kuma ya ƙara haɓaka ci gaban kamfanin.  Columbia ta bambanta a tsakanin masana'antun tufafi na musamman domin za ta sayar da kayayyakinta ga kowane shago ko sarka.  A shekarar 1987, Columbia tana da dala miliyan 18.8 a tallace-tallace kuma zuwa 1997 ta girma zuwa dala miliyan 353.5.  Kamfanin ya shahara a shekarar 1998. 

Ta sauka daga shugabancin kamfanin a shekarar 1988, inda ta mika ragamar ga ɗanta Tim, amma ta ci gaba da zama shugabar hukumar. 

## Taimakon jama'a
A shekarar 1995, Boyle ta samar wa ƙungiyar Special Olympics Team USA kayan wasanni na duniya . Ta bayar da kyautar kuɗin da ta samu daga tarihin rayuwarta mai suna *One Tough Mother* ga gasar Olympics ta musamman, kuma Kotun ta naɗa ta a matsayin mai ba da shawara na musamman ga yara .   A shekarar 2010, ta bai wa Hildegard Lamfrom Chairman a fannin Kimiyyar Asali tare da haɗin gwiwar Cibiyar Cancer ta Knight a Jami'ar Lafiya da Kimiyya ta Oregon dala miliyan 2.5, wanda ya girmama 'yar uwarta, Hildegard, wata mai ba da ilimin halittu ta farko wacce ta mutu sakamakon ciwon kwakwalwa a shekarar 1984.  A shekarar 2014, Boyle ta ba da gudummawar dala 100&nbsp;miliyan ga Cibiyar Ciwon daji ta Knight. 

## Rayuwa ta sirri
A shekarar 1948, ta auri Joseph Cornelius "Neal" Boyle, ɗan ƙasar Ireland ɗan ƙasar Pennsylvania wanda ta haɗu da shi a kwaleji, a Cocin All Saints da ke Portland, Oregon.  Ta koma addinin mijinta na Katolika .  Sun haifi 'ya'ya uku: Timothy Boyle (an haife shi a shekarar 1949); Kathy Boyle (an haife shi a shekarar 1952); da Sally Boyle (an haife shi a shekarar 1958).  A shekarar 2013, ɗanta Tim shine Shugaba na Columbia;  Kathy mai fasaha ce kuma mai sayar da gidaje, kuma Sally ita ce mai haɗin gwiwa da Moonstruck Chocolate, wata mai sayar da cakulan mai tsada.  Mijinta, Neal, ya mutu a shekarar 1970, kuma ba ta sake yin aure ba. 

A shekara ta 2010, wani ɗan fashi da makami ya ɗaure ta da bindiga a gidanta da ke West Linn, Oregon . Ta sami damar kunna ƙararrawa mai shiru wanda ya sanar da 'yan sanda, kuma daga baya aka kama ɗan fashin.

Boyle ya mutu a wani asibiti mai kula da marasa lafiya a Portland a ranar 3 ga Nuwamba, 2019, yana da shekaru 95. Kakakin kamfanin wanda ya sanar da wannan labarin bai bayyana musabbabin mutuwarsa ba.

## Lambobin yabo da girmamawa

* Ɗan Kasuwa na Arewa maso Yamma na Shekara na Mujallar 1992 Inc.
* Kyautar Zinare ta 1998 ta Kwalejin Nasara ta Amurka 
* 2003 Zauren Shahararrun Ƙungiyar Kayayyakin Wasanni ta Ƙasa 
* Kofin ISPO na 2018 

## Manazarta