Alamar alama

**Brandalism** (a portmanteau na 'brand' da 'vandalism') kungiya ce mai fafutuka mai zane-zane da aka kafa a 2012 a Ingila wanda ke shiga cikin tallace-tallace, jamming al'adu, da kuma zanga-zangar.  Brandalism yana amfani da tallace-tallace don canzawa da sukar tallace-tafiyen kamfanoni ta hanyar ƙirƙirar parodies ko spoofs don maye gurbin tallace-tsalle a wuraren lalata'a. An tsara zane-zane don jawo hankali ga batutuwan siyasa da zamantakewa kamar su cinikin kayayyaki da muhalli. tallace-tallace da ƙungiyar Brandalism ta samar sune zane-zane na siliki, kuma suna iya ɗaukar nau'in sabon hoto, ko canji na satirical ga hoton da ke akwai, gunkin ko tambarin. Sau da yawa ana sanya tallace-tallace a kan allon talla, ko kuma a ƙarƙashin gilashin wuraren tallace-tafiye na hanya.

Kafin fitowar Brandalism, irin wannan ƙungiyoyin masu fafutuka sun wanzu, ta amfani da rikice-rikice na al'adu, tallace-tallace da karkatarwa don inganta batutuwan zamantakewa da siyasa a cikin tarihi. A cikin 2012, a lokacin wasannin Olympics na bazara da aka shirya a Burtaniya, ƙungiyar Brandalism ta fito a hukumance. Tun daga wannan lokacin, an kaddamar da kamfen din Brandalism da yawa a duk faɗin duniya. Wadannan sun hada da a lokacin Taron Canjin Yanayi na Majalisar Dinkin Duniya na 2015 a Paris da kuma Lokacin gobarar daji na Australiya na 2019-2020, inda ƙungiyar Brandalism ta nemi jawo hankali ga batutuwa kamar lalacewar muhalli, gurɓataccen gani, bashi da wakiltar hoton jiki a talla.

### 2012 Summer Olympics, London (UK)
Babban aikin Brandalism na farko ya faru ne a lokacin Wasannin Olympics na Burtaniya a watan Yulin 2012. A cikin kwanaki biyar, ƙungiyar masu zane-zane 28 sun shigar da tallace-tallace na satirical na tallace-tafiye na kamfanoni a kan Landan allon talla 36 a Leeds, Manchester, Birmingham, Bristol da London. An kira aikin "takardar 48" kuma ya nemi yin sharhi game da tasirin talla a kan al'adu da al'umma, musamman ma niyya ga "marar mania" da ke kewaye da wasannin Olympics na London. Masu zane-zane da ke cikin aikin sun haɗa da mai zane-zane Robert Montgomery (mai zane-zane), mai zane-zanen Ron English da abokin haɗin gwiwar Banksy Paul Insect .  Ayyukan sun mallaki tallace-tallace daga alamomi kamar Foot Locker, McDonald's, JD Sport da Nike. Shirin ya sami hankalin kafofin watsa labarai na duniya, wanda ya haifar da tattaunawa ta jama'a game da halattaccen tallace-tallace na kamfanoni. Bayan wannan, cibiyar sadarwar Brandalism ta fara bunkasa da fadada, tare da shigarwa da ke fitowa a Glasgow, Edinburgh, Liverpool, Oxford da Brighton.

### Taron Canjin Yanayi na Majalisar Dinkin Duniya na 2015, Paris (Faransa)
An gudanar da taron canjin yanayi na Majalisar Dinkin Duniya na 2015 a Paris, Faransa daga 30 ga Nuwamba zuwa 12 ga Disamba 2015. A lokacin taron, jam'iyyun da suka halarci taron sun tattauna Yarjejeniyar Paris, sadaukarwar kasa da kasa don rage hayakin carbon da yaki da canjin yanayi. A lokacin taron, masu gwagwarmayar Brandalism sun sanya 600 na zane-zane a cikin tashar bas din talla a fadin Paris. Masu zane-zane 82 ne suka tsara zane-zane daga kasashe 19. Fasahar ta nemi yin zanga-zanga game da abin da masu gwagwarmayar Brandalism suka kira "Greenwashing" na tattaunawar Canjin Yanayi ta Majalisar Dinkin Duniya, da kuma "haɗin tsakanin tallace-tallace, amfani da kayayyaki, dogaro da man fetur da canjin yanayi". A duk faɗin Paris, masu gwagwarmayar Brandalism sun rufe hotunan daga JC Decaux, kamfani mai tallace-tallace na waje da kuma manyan masu tallafawa taron yanayi. Yawancin hotunan da aka rarraba sun kasance parodies da ke da niyya ga wasu kamfanonin da ke tallafawa COP21, gami da Air France da Volkswagen. Sauran hotunan sun nuna shugabannin duniya na lokacin, suna kira ga su dauki mataki kan canjin yanayi da sauran batutuwan muhalli. Shugaban Amurka na 44 Barack Obama, Shugaban Faransa na 24 François Hollande, Firayim Minista na Ingila David Cameron da Shugaban Jamus Angela Merkel suna daga cikin 'yan siyasa da aka nuna.

### Wutar daji ta 2019-2020, Ostiraliya
A Lokacin gobarar daji na Australiya na 2019-20, gobarar daji mai tsanani ta faru a duk faɗin Australiya. Mutane 33 sun mutu a cikin gobarar, kadada miliyan 12.6 na ƙasa sun ƙone, an fitar da tan miliyan 434 na CO2 kuma an kashe fiye da dabbobi biliyan 1. A mayar da martani ga gobarar daji, ƙungiyar masu fasaha 41 sun haɗa kai a kan aikin Brandalism da ake kira "Bushfire Brandalism". An maye gurbin tallace-tallace 78 na gefen hanya tare da hotunan satirical a fadin Sydney, Melbourne da Brisbane. Kowane hoton yana nuna kira zuwa aiki da lambar QR ga sadaka na kowane mai zane. Hotunan sun nemi wayar da kan jama'a game da abubuwan da ke haifar da gobarar daji, suna mai da hankali kan batutuwa da suka hada da canjin yanayi, fari, masana'antar man fetur, martani na gwamnatin Tarayyar Australiya ga lokacin gobarar daji da lalacewar asalin Australiya. Hotunan sun nuna shahararrun hotuna na Australiya da kuma manyan 'yan siyasa, kamar Firayim Ministan Australiya Scott Morrison.

## Manazarta