Whitey Basson

**James Wellwood** " **Whitey** " **Basson** (an haife shi 8 ga Janairun shekarar ta 1946) ɗan kasuwa ɗan Afirka ta Kudu ne kuma hamshakin attajiri wanda ke da alhakin haɓaka ƙaramar kasuwanci da ake kira Shoprite daga sarkar shago 8 mai ƙima a R1.miliyan cikin wani kamfani na dillalai na duniya tare da kuɗaɗen shiga a cikin shekarar 2019 na R150biliyan, jarin kasuwa ya kai R114biliyan, fiye da 2300 Stores da 140Ma'aikata 000 a cikin kasashen Afirka 15. Deloitte's Global Powers of Retailing 2019 ya zaɓa The Shoprite Group a matsayin 86th mafi girma di dillalai a duniya.

Basson ya yi ritaya a matsayin Manajan Darakta kuma Babban Babban Kamfanin Shoprite Holdings Ltd a ranar 31 ga Disamba 2016.

## Rayuwar farko
An haifi Basson a ranar 8 ga Janairun shekarar 1946 a gonar iyali Dasbosch a cikin Porterville, gundumar Western Cape zuwa Jack da Maude Basson. Yana ɗaya daga cikin yara uku.

Lokacin da aka tambaye shi a wata hira da Bruce Whitfield game da asalin sunan laƙabinsa, "Whitey", Basson ya ce sunayen da aka ba shi, James Wellwood, "sun fito ne daga wani ɗan ƙasar Scotland wanda ba shi da 'ya'ya kuma mahaifina ya yanke shawarar sanya mani suna. shi ... kuma bai yi kyau ba a Porterville, don haka dole ne su sami guntun suna. Don haka ina tsammanin sun ajiye 'W' don 'Whitey'. . . Ina da, a wancan lokacin gashi mai gashi ba fari gashi ba, amma ba su san bambanci ba a wancan matakin a Porterville." Ya tafi makaranta a Porterville kuma ya kammala karatunsa na sakandare a Rondebosch Boys' High School a Cape Town, inda ya yi digiri a shekarar 1963. Basson ya fara nazarin karatun likitanci. "Ina so in zama ɗalibin likitanci, amma mahaifiyata ta ce ina tsoron jini, don haka ban yi ba." Basson ya ce, "A gaskiya an shigar da ni UCT, amma ban taba zuwa wurin ba."

Ya sami BCom CTA daga Jami'ar Stellenbosch kuma ya kammala CA (SA) a shekarar 1970 bayan labaransa a ER Syfret & Co (yanzu Ernst &amp;amp; Young ). Yayinda yake karatu a Stellenbosch ya zauna a mazaunin Wilgenhof maza. ya tafi aiki a Brink, Roos & Du Toit (yanzu PricewaterhouseCoopers ) kuma daga tsakiyar 1970 kuma a cikin 1971 ya yi aiki a matsayin akawu mai haya.

## Sana'a

### Pep Stores Ltd. girma
A cikin shekarar 1971 Basson ya tuntubi Renier van Rooyen, wanda ya auri dan uwan Christo Wiese, ya zama darektan kudi na sarkar tufafin da van Rooyen ya kafa mai suna Pep Stores Ltd (ko kuma kamar yadda aka sani a gida "Pep"). . Van Rooyen yana shirin jera kamfanin a JSE a matsayin *Pepkor* .  Basson ya amince ya shiga kamfanin a matsayin darektan kudi kuma a 1974 ya zama shugaban gudanarwa.  Basson ya ce "A lokacin da nake da shekaru 28 ya kamata in zama darektan kasuwanci, ko duk abin da muka kira shi a wancan lokacin."  A 1974 aka nada shi a hukumar kuma ya kasance memba har zuwa shekarar 2004. 

A shekarar 1981, Pep ya girma zuwa shaguna 500, masana'antu 10, 12.&nbsp;Ma'aikata 000 da kuma canjin kusan R300&nbsp;miliyan.  A wannan lokacin Christo Wiese ya sayi hannun jarin van Rooyen a Pepkor kuma ya zama babban mai hannun jari.  Wiese ya zama shugaban Pepkor. A cikin 2014 Wiese ya sayar da Pepkor ga Steinhoff International a musayar kusan kashi 20% na hannun jarin Steinhoff. 

### Rukunin Half Price
Ɗaya daga cikin masu fafatawa da Pep a Afirka ta Kudu shine Rukunin Half Price, wanda Sam Stupple ke gudanarwa. Stupple ya kasance yana hulɗa da Basson akai-akai game da ƙididdigar tallace-tallace na kantin sayar da Pep kuma Basson ya gane cewa an ba da lissafin tallace-tallacen sa zuwa Stupple. A cikin ramawa Basson ya yi tunani: "Zan kama shi kuma na aika da da'ira cewa mu shiga abinci sannan ya fara neman lasisin abinci!"  Wannan ya haifar da Rukunin Half Price cikin matsalar kuɗi kuma Basson ya siye su a matsayin babban sayayya na farko. 

### Shoprite
A cikin shekarar 1979 Basson ya so ya matsa don yin ciniki da kayan masarufi masu saurin tafiya kuma ya cimma yarjejeniya da hukumar Pep Stores wanda ya ba shi damar ko dai ya gano damammaki na siyan dillalin abinci ko kuma fara sabon kamfani a cikin siyar da abinci. Ya samo wata karamar sarkar kayan abinci ta takwas a Western Cape mai suna Shoprite, wanda har yanzu mallakar dangin Rogut ne, wanda ya samu.   Basson ya ce "Barney Rogut kuma ya kasance mai ban sha'awa don koya mini abinci sannan ya koya mani yadda ake gudanar da babban kanti." 

Basson ya sake fasalin Shoprite don haɓaka haɓakarsa ta hanyar mai da hankali kan mafi girman ɓangaren tattalin arziƙi na al'ummar Afirka ta Kudu, kasuwar LSM na tsakiya zuwa ƙasa. Saye da jujjuyawar kamfanoni masu fafutuka suma sun zama fifiko. 

A cikin shekarar 1986, an jera Shoprite akan JSE kodayake ƙimar kadarar sa shine R1&nbsp;miliyan sun biya ainihin shaguna takwas da duk wani ribar da aka tara.  A cikin 2019 Shoprite yana da jeri na biyu akan musayar hannun jari na Namibia (tun 2002)   da musayar hannun jari na Zambia (tun 2003).  

Ƙarƙashin jagorancin Basson, daga shekarar 2010 Shoprite ya zama babban dillalin kayan miya na Afirka ta Kudu tare da kashi 34% na kasuwa. 

A cikin shekarar 2019 Shoprite ya sami kudin shiga R150&nbsp;biliyan, jarin kasuwa ya kai R114&nbsp;biliyan, fiye da 2&nbsp;300 Stores da 140&nbsp;Ma'aikata 000 a cikin kasashen Afirka 15.  Deloitte 's Global Powers of Retailing 2019 binciken (wanda ya rufe shekarar kuɗi ta 2017) ya zaɓi Ƙungiyar Shoprite a matsayin 86th mafi girma dillalai a duniya. 

### Ackermans
A cikin shekarar 1984, Basson na farko da ya samu shine shagunan abinci na Ackermans guda shida, waɗanda a wancan lokacin ke mallakar rukunin Edgars . Wannan shi ne mashigar da kamfanin ya shiga kasuwar karkara.  Basson da Raymond Ackerman (wanda mahaifinsa ya fara Ackermans) sun kasance abokan hamayya kuma sun ketare hanyoyi shekaru da yawa. Basson ya sayi kasuwancin abinci a shagunan abinci na Ackermans a cikin shekarar 1980s. Ackerman ya gudanar da Checkers kuma ya "samu an kori shi sosai" sannan ya tafi ya fara Pickn Pay . 

### Grand Bazaar
A cikin shekarar 1990 Basson ya tuntubi Carlos Dos Santos kuma ya sayi Grand Bazaars akan abin da ake la'akari da mafi kyawun farashi fiye da yarjejeniyar ta asali. 

Basson ya ce, “Na bi ta cikin firjinsa wata rana sai na gani, amma wasu firij din a kashe suke. Sun tanadi Coke kawai da wasu kayan sanyi na Gerald, wanda baya buƙatar sanyaya. Don haka na buga masa waya na ce, ‘Carlos, na ga ba ku da kuɗi kaɗan. Ba za mu iya magana game da Babban Bazaar ku ba?' Kuma ya ce ku zo ku ganni a Jo'burg. Don haka muka yi yarjejeniyar musafiha kuma shi ke nan. Ban tabbata ba, amma ina tsammanin mun biya kadan fiye da abin da ya biya." 

### Shagunan Dubawa
A shekara ta 1998 Shoprite yana da rassa a cikin lardunan Arewa maso yamma da Mpumalanga, amma har yanzu ana la'akari da shi ya yi ƙanƙanta don zama gasa ga manyan manyan kantunan Afirka ta Kudu, Pick n Pay Stores, Ok Bazaars da Checkers . 

Koyaya, Checkers sun fada cikin matsalolin kuɗi. Yana da shaguna 169 kuma yana yin asara wanda yayi daidai da cinikin Shoprite da fiye da 16.&nbsp;Ayyuka 000 sun kasance cikin haɗari. Shoprite ya zo ya mamaye kasuwar Western Cape kuma ya tunkari Checkers sau biyu. A karon farko ma'abota Checkers "sun yi hasashe na rashin gaskiya game da darajar shagunan da ba a mayar da hankali ba kuma marasa inganci,"  a cewar Basson. "Bai taɓa zama mummunan kasuwanci ba. An mai da hankali sosai kamar yadda zai yiwu." 

A karo na biyu an kulla yarjejeniya, tare da taimakon dangantakar Basson na sirri tare da shugaban Sanlam, Marinus Darling, wanda ya haifar da jujjuya jerin sunayen Shoprite zuwa kamfanin Checkers a matsayin *Shoprite Checkers Group* . Ya ɗauki Basson watanni tara don farfado da dukiyar Checkers. Masu duba "suna da al'adu daban-daban kuma," in ji Basson. "Kuma lokacin da na isa wurin Checkers ya yi kyau sosai, domin sun ce da misalin karfe 1 na rana dole ne in ci abincin rana a cikin wannan kyakkyawan ɗakin cin abinci tare da masu jiran aiki masu farin safar hannu. Yayi kyau sosai... kwasa-kwasai uku daban-daban da komai. Sai na kalli mutanen da ke zagaye da teburin na ce 'Kun san mutane muna asarar rand miliyan 45 a shekara. Wannan abincin rana ya ci karo da abin da nake ganin ya kamata mu yi da kuma inda ya kamata mu je.' Sai na ce, 'Shin kun ji labarin jibin ƙarshe? To wannan shine abincin rana na ƙarshe', kuma ba mu sake cin abincin rana a can ba." Bugu da kari na Checkers ya kawo Rukunin Shoprite Checkers zuwa shaguna 241 tare da isassun kaya don yin gasa don samun ingantacciyar ƙima a cibiyoyin sayayya na zamani waɗanda ake haɓakawa a Afirka ta Kudu a wancan lokacin. "A gaskiya, yawancin masu gidaje ba sa son mu a manyan kantunan," in ji Basson. "Masu gidaje sun fara daukar mu da gaske a matakin lokacin da muka sayi Checkers, saboda ba su da sauran zaɓuɓɓuka da yawa."

Stephan le Roux na kamfanin sarrafa kadarorin Growthpoint ya ce: "Ba su ne mutane mafi sauƙi don mu'amala da su ba." “Su ne masu yin sulhu mai tsauri. Ina son aiki tare da wannan abokin ciniki. Akwai gardama a kan hanya, amma suna buga katunan buɗewa." 

Akwai wasu suka daga masu nazarin harkokin kuɗi game da ci gaba da ciniki a ƙarƙashin sunaye biyu amma Basson ya gan shi a matsayin rarrabuwar kasuwa . 

### Ok Bazaar
An ƙirƙiri alamar OK a titin Eloff Street, Johannesburg a cikin 1927 amma ta hanyar 1997 arzikin OK Bazaars ya ragu sosai har mai hannun jarin SA Breweries, ya zubar da hannun jarinsa na OK Bazaars zuwa Shoprite don R1, duk da hauhawar kasuwar . na Ok Bazaars yana da girma fiye da na Shoprite. Yarjejeniyar ta ba da shagunan Shoprite 139 'Ok', 18 'Hyperamas' da 21 'Gida & Gidaje' tare da adana 14&nbsp;000 aiki. 

Basson ya mayar da OK Bazaars zuwa riba ta hanyar mai da hankali kan samfuran kantin sayar da kayayyaki a wasu yankuna da kasuwanni: 'Ok Bazaars' an mayar da su OK Bazaars zuwa ribar kuɗi; 'Ok Furniture' da 'Gida da Gida' an haɗa su zuwa 'OK Furniture'; Shagunan 'Hyperama' sun zama 'Checkers Hyper' kuma an sabunta shagunan abinci sama da 150. 

### Zabi n Biya
A cikin 2001, Basson ya ƙirƙira dabara don sake sanya alamar Checker kusa da babban abokin hamayyarsa na LSM, Pick n Pay. Shagunan Shoprite daga nan za a mai da hankali kan LSM na tsakiya kuma an ƙirƙiri sabuwar sarkar da ake kira USave don mai da hankali kan LSM mafi ƙasƙanci. USave yana da tsarin farashi wanda zai ba shi damar rage babban gibin sa da kashi 50% yayin da yake ba da kyakkyawar riba kan saka hannun jari . 

Wannan sake fasalin ya haifar da Rukunin Shoprite Checkers ya haɓaka zuwa kusan kashi 30% na kason kasuwa na kasuwar abinci ta Afirka ta Kudu. 

### Ƙasashen Duniya
Basson yayi mafarkin fadada Shoprite a fadin nahiyar Afirka. A cikin 1995, an buɗe Shoprite na farko a Lusaka, Zambia . A cikin 2019 kungiyar tana da shaguna a Angola, Botswana, Jamhuriyar Demokradiyyar Kongo, Ghana, Kenya, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Najeriya, Afirka ta Kudu, Eswatini, Uganda da Zambia. Shaguna a Masar, Indiya da Tanzaniya ba su yi nasara ba kuma dole ne a rufe su. 

## Kyauta

* 2010 - DComm ( *Honouris causa* ) Jami'ar Stellenbosch ta ba da kyauta. 
* 2016 - Kyautar Majagaba "don gudummawa ga masana'antu" daga Majalisar SA na Cibiyoyin Siyayya 

## Ritaya
Basson ya yi ritaya a matsayin Manajan Darakta kuma Babban Babban Kamfanin Shoprite Holdings Ltd a ranar 31 ga Disamba 2016. Bayan ritayarsa, Basson ya yi aiki na tsawon watanni tara a hukumar Shoprite Holdings a matsayin mataimakin shugaba mara zartarwa don tabbatar da canjin shugabanci mai tsari. Pieter Engelbrecht, tsohon babban jami'in gudanarwa ne ya gaje shi.

Albashin Basson na 2016 shine R100,1&nbsp;miliyan ciki har da R50&nbsp;miliyan bonus.  Wannan shi ne batun wani mataki na zanga-zangar da COSATU ta yi a Ranar Duniya don Aiki Mai Kyau 2016. 

A ranar 5 ga Mayu 2017, Shoprite ya sanar da cewa Basson yana siyar da 8,58&nbsp;miliyan Shoprite hannun jari tare da darajar R1,8&nbsp;biliyan biliyan wanda kamfanin ya wajaba ya saya dangane da yarjejeniyar aiki da aka kammala a 2003. Wannan adadi yana wakiltar ƙasa da 2% na ƙimar Shoprite. Basson ya ce "Ba ni da burin siyan babban jirgin ruwa ko in yi mata ta biyu ko fitar da kudin waje."  

Basson ya ci gaba da aiki a cikin sauran ayyukan kasuwanci. A cikin 2017 an nada shi a matsayin ɗaya daga cikin masu zaman kansu, daraktoci marasa zartarwa na Clover Afirka ta Kudu . 

## Rayuwa ta sirri
Basson yana zaune tare da danginsa a gidan giya na Klein DasBosch a bakin kogin Blaauwklippen a Yammacin Cape. A cikin 2004 ya shiga cikin Kalubalen Bucket na Ice kuma ya ba da gudummawar R100 000 darajar boerewors zuwa makarantu domin su yi amfani da su wajen tara kudade. “Muna bukatar samar da ayyukan yi a Afirka ta Kudu Amma kuma na yi imanin cewa muna bukatar mu koya wa yaranmu yadda za su zama ’yan kasuwa da samar da guraben ayyukan yi tun suna kanana,” in ji Basson.

## Azanci

* A lokacin bayarwa: “Masu sayar da abinci za su kasance cikin aminci a yanzu, a ganina, saboda wahalar isar da kayayyaki. Amma duk abin da aka kawo daga rumbun ajiya zai kasance cikin barazana saboda fasaha." 
* A kan manyan kantuna: "Matsalar dillali ita ce duniyar da take aiki a cikinta tana canzawa kuma tana haifar da ƙarancin murabba'in murabba'in da ake buƙata don siyarwa. Ina tsammanin cibiyoyin siyayya da ke mai da hankali kan nishaɗi za su yi kyau.” 
* Dangane da bunkasa kasuwanci a Afirka: "Yin tafiyar hawainiyar bunkasa dukiya a Afirka da kuma rashin wuraren da suka dace da masu haya na iya haifar da cikas ga kowane shiri na fadada."

## Nassoshi