Reputation.com

**Reputation.com** ne a kasuwanci zuwa kasuwanci online suna masu lura  da kuma abokin ciniki kwarewa masu lura kamfanin hedkwata a babban birnin Redwood, California. Kamfanin ya yi iƙirarin dandamalin soptwe  a sabis yana taimaka wa kamfanoni su saka idanu da amsa tambayoyin kan layi, kafofin watsa labarun, da safiyo; bincika yanayin abokin ciniki; da haɗin kai don inganta ayyukan aiki.

## Tarihi
An kafa Reputation.com a matsayin mai bayar da kariya ga Reputation daga Michael Fertik  a 2006.  A cikin Janairu 2011, kamfanin ya canza suna daga Reputation zuwa Reputation.com yayin da mayar da hankali ya canza zuwa ayyukan kasuwanci.  An ci gaba da siyar da layukan samfuran kasuwanci zuwa mabukaci a ƙarƙashin sunan mai bayar da akariya ga Reputation. A cikin shekara ta 2018, an sayar da reshen kasuwanci zuwa mabukaci, tare da kadarorin da ke da alaƙa. Joe Fuca, tsohon mataimakin shugaban DocuSign kuma shugaban FinancialForce, an nada shi a matsayin Shugaba a watan Agusta 2018. 

### Sayar da Kasuwancin Magana
A cikin 2018 kamfanin ya sayar da layin kasuwancin ReputationDefender da kadarorin da ke da alaƙa da alhaki ga Stagwell Group. Sayarwar ta haɗa da duk kasuwancin da ke da alaƙa da mabukaci, gami da sirrinsa- da sabis masu alaƙa da mutunci ga daidaikun mutane. 

A cikin Maris 2020, Reputation.com ta ba da sanarwar nada Rebecca Biestman a matsayin sabon CMO na kamfanin. 

## Ayyuka
Reputation.com ne wani masu lura da yanar gizo kamfanin, wanda bisa ga mawallafin Lori Andrews zarginta da abokan ciniki a cire abubuwa game da su daga yanar gizo tare da "babu tabbacin samun nasara." Farkon lokuta inda Reputation.com ya nemi cire hotuna daga Intanet, alal misali, cire kusan kashi biyu bisa uku na kwafin daga yanar gizo, amma ba zai iya cire ragowar ba. Shafukan yanar gizo kamar Spokeo ana biyan su diyya ga mutanen da suka jagoranta zuwa Reputation.com waɗanda suka zama Reputation.com abokan ciniki. Wanda ya kafa Reputation.com ya bayyana cewa wannan tsari ya sanya Spokeo cikin wani matsayi wanda zai iya cin riba daga ƙara abubuwa marasa kyau game da waɗanda ke da bayanan martaba a rukunin yanar gizon su.   A wasu lokuta zai haifar da gidajen yanar gizo da bayanan bayanan kafofin watsa labarun da aka yi niyya don matsayi mafi girma a cikin bincike fiye da sakamako mara kyau. Hakanan yana iya tura wasu abokan ciniki zuwa lauyoyi.  Kamfanin galibi yana farawa ne ta hanyar rubutawa ga masu aiki da gidajen yanar gizon da ke ɗaukar abubuwan da ba su da kyau game da abokin ciniki, yana neman su cire bayanin.  A cewar  , haruffan "ba sa yin barazana ...  Reputation.com yana caji don ƙaruwa a cikin tsananin harshen da ake amfani da shi.  Gabaɗaya ba zai iya cire jaridu ko bayanan kotu ba. 

Kamfanin ya fara cajin kusan dala goma sha biyar ga kowane abokin ciniki, kuma ya nemi aƙalla $ 1,000 a shekara don ayyukansa.   A cikin 2007 ya gabatar da sabis na $ 10,000 ga masu zartarwa.  Wasu daga cikin software na kamfanin sun haɗa da tsarin ƙira wanda aka yi amfani da shi don gano bayanan mabukaci da samar da ƙimar daraja ga daidaikun mutane.  Yana da software wanda ke gano gidajen yanar gizo inda aka jera bayanan sirri na mutum ba tare da an sani ba kuma yana ƙoƙarin cire shi. Hakanan yana iya bin diddigin kan layi da tuntuɓar abokan ciniki don neman ingantattun bita, amma kuma yana iya ɓoye sukar da ta dace game da kamfani, wanda wanda ya kafa kamfanin ya bayyana zargi ne na halal na ƙirar kasuwancin sa.  Rahoton jama'a ya nuna cewa kamfanin yana hidimar masana'antu da suka haɗa da kiwon lafiya, dillali, motoci, gidajen abinci, da sarrafa kadarori. Muhimmin abokan ciniki da aka bayyana a bainar jama'a sun haɗa da Banner Health, BMW, Ford Motor Company, Hertz, General Motors, Sutter Health, Bankin Amurka da kusan wasu abokan cinikin 750 a cikin madaidaitan masana'antu 77.  

## Karɓar baki
A shekarar 2012, *BusinessWeek* lura cewa, "Reputation.com zamba" an autocompleted magana a lokacin da buga kamfanin sunan a cikin Google search engine da cewa da yawa ya fi karfinsu search results aka boye a karo na biyu shafi na na search results for da keyword "Reputation.com". Kalmomin da aka gama da dabara dabara ce ga Reputation.com don ɓoye duk wani bita game da kamfanin da ke yi masa lakabi da zamba, koda kuwa halal ne. 

Bisa lafazin *[[New York Times|The New York Times]]*, Reputation.com ya shahara, amma mai rikitarwa, saboda ƙoƙarinsa na cire bayanai marasa kyau waɗanda za su iya zama fa'idodin jama'a.  A cewar Susan Crawford, kwararre kan harkar yanar gizo daga Makarantar Shari'a ta Cardozo, galibin gidajen yanar gizo za su cire abun ciki mara kyau lokacin da aka tuntube su don gujewa karar.  *Jaridar* *Wall Street Journal ta* lura cewa a wasu lokuta rubuta wasiƙa ga mai ɓarna na iya haifar da sakamakon da ba a yi niyya ba, duk da cewa kamfanin yana yin ƙoƙarin gujewa yin rubutu ga wasu masu aikin gidan yanar gizon da wataƙila za su ba da amsa mara kyau.  Babban jami'in kamfanin ya ce yana mutunta Kwaskwarimar Farko kuma ba ya kokarin cire "magana mai gaskiya." Gabaɗaya ba zai iya cire manyan labaran labarai daga ingantattun littattafai ko bayanan kotu ba. 

A cikin shekara ta 2008, tsohon mai *gudanar da AutoAdmit* Anthony Ciolli ya shigar da kara a kan Reputation.com, tsakanin sauran wadanda ake tuhuma.   Karar ta mayar da martani ne kan karar da wasu daliban Makarantar Lauyan Yale guda biyu suka shigar kan Ciolli saboda bata musu suna da aka yi a kan sakon sakon Intanet, wanda shine dandali na daliban makarantun lauyoyi na yanzu da na gaba.  Ciolli ya yi iƙirarin cewa ya rasa tayin aiki sakamakon mummunan talla daga asalin suturar. 

A cikin takarda ta 2009 a cikin *Harvard Journal of Law & Gender*, farfesa na doka Ann Bartow ya ce Reputation.com ya yi amfani da cin zarafin mata a Intanet don kula da kafofin watsa labarai. 

Watanni biyu bayan kafa kamfani, an yi hayar ReputationDefender don cire hotunan kan layi na hatsarin mota na Nikki Catsouras mai shekaru 18, wanda 'yan sanda suka ce wani jami'in ya fallasa. Kamfanin ya sami damar saukar da hotunan akan kusan 300 daga cikin gidajen yanar gizo 400. Jaridar *New York Post ta* ce kokarin nasu "abin mamaki ne mai tasiri" amma ya tayar da damuwa cewa haruffansa masu ladabi suna haifar da takunkumin cin zarafin kayan ga abokan cinikin su.   *Newsweek ta* ce ba ta da tasiri. ReputationDefender ya ce cire hotunan "yaƙin da ba za a iya shawo kansa ba". 

Jon Ronson, marubucin *So You've Been Publicly kunya*, ya ce kamfanin ya taimaka wa wasu mutanen da suka zama agoraphobic saboda wulakancin jama'a daga kunyatar da yanar gizo, amma sabis ne mai tsada wanda da yawa ba za su iya biya ba. 

## Nassoshi

## Hanyoyin waje

* Shafin yanar gizo