Whakaata Māori

**Whakaata Māori** tashar talabijin ce ta New Zealand wadda ke watsa shirye-shirye waɗanda ke ba da gudummawa mai mahimmanci ga farfaɗo da harshe da al'adun Māori .  Tare da tallafin gwamnatin New Zealand, ta fara watsa shirye-shirye a matsayin **Māori Television** a ranar 28 ga Maris 2004 daga ɗakunan studio ɗinta da ke Newmarket, Auckland . Tun daga lokacin ta ƙaura zuwa Gabashin Tamaki, Auckland .

## Suna
Sunan **Whakaata Māori** ya kasance a hukumance tun daga shekarar 2022, amma ana amfani da shi azaman sunan *Māori* na tashar tun lokacin da aka kafa ta. Har zuwa shekarar 2022, **Māori Television** shine sunan hukuma na tashar. 

Kalmar "Whakaata" tana nufin "murfi", "nunawa" da kuma "nunawa". Ana kuma amfani da "Whakaata" a matsayin wani ɓangare na mahaɗin "pouata whakaata", wanda a zahiri yana nufin "akwatin nuni", bi da bi, "talabijin".  

## Tarihi

### Ci gaba da farko da kuma ƙaddamarwa kafin
A farkon zamanin talabijin a New Zealand, shirye-shiryen harshen Māori sun yi karanci. Majalisar Māori ta New Zealand ta ba da shawarwari tun daga shekarar 1976 don ƙirƙirar shirin al'amuran yau da kullun na Māori da Polynesian, sannan kuma ta sake yin roƙo na biyu a shekarar 1978 don ƙirƙirar sashin samar da Māori a cikin BCNZ, da nufin ƙara "ma'aunin Māori ga kallo akai-akai". Akwai muhimmin tsari a cikin shekaru goma, kamar jerin shirye-shiryen gaskiya na 1974 *na Tangata Whenua* . A shekarar 1980, sabuwar Television New Zealand da aka ƙirƙira ta fara sashen samar da Māori, aikinta na farko shine mujallar harkokin yau da kullun *Koha*, sannan ta biyo baya a Makon Harshe na Māori na 1982 ta hanyar sanarwar mintuna huɗu wanda daga ƙarshe ya zama *Te Karere* a shekara mai zuwa. 

Yayin da *Koha* da *Te Karere* na TVNZ ke nuna alamun ci gaba, akwai ƙiyayya mai yawa a lokacin. Ma'aikatan Pākehā a TVNZ sun yi imanin cewa shirye-shiryen Māori "suna da matuƙar haɗari kuma ba su da mahimmanci", da kuma fargabar karɓe iko daga Māoris. 

A tsakiyar shekarun 1980, akwai ayyukan da aka yi don tashar talabijin ta Māori. Lokacin da Majalisar Māori, a shekarar 1985, bayan gyare-gyaren neoliberal na 1984 wanda ya sauƙaƙa ƙirƙirar hanyar sadarwa ta ƙasa ta uku, ta yi kira ga wani sabis mai suna Aotearoa Broadcasting Systems, gwamnati da BCNZ sun ƙi shawarar ABS, inda suka rasa damar yin hidimar talabijin ta ƙasa ta Māori. 

A farkon shekarun 1990, gidajen rediyo na iwi sun fito da kuma wata hukumar bayar da tallafi ta musamman, Te Reo Whakapuaki Irirangi, wacce a shekarar 1993 aka sake mata suna Te Māngai Pāho sannan ta fito daga New Zealand On Air a shekarar 1995.  A shekarar 1996, an kafa wata kungiyar hadin gwiwa ta Māori-Crown Working Group kan Manufofin Watsa Labarai, kuma a wannan shekarar, Aotearoa Television Network ta kaddamar da aikin gwaji a yankin Auckland na tsawon makonni goma sha uku. ATN ta fuskanci matsalar rashin tsare-tsare da kudaden gwamnati, wanda daga karshe ya haifar da rufe ta, da kuma yada labaran da ba su dace ba.  

An kafa Kwamitin Ba da Shawara kan Watsa Labarai na Māori a shekarar 2000 ta hannun Derek Fox da nufin ƙirƙirar hanyar sadarwa ta talabijin inda harshen Māori zai zama ruwan dare a manyan lokutan aiki.  Gwamnatin Labour ta Biyar, musamman Ministan Harkokin Māori, Parekura Horomia, ta goyi bayan ra'ayin kafa cikakken gidan talabijin na Māori bayan babban zaɓen New Zealand na 1999. An kuma kafa wata cibiyar tallafi mai suna Te Awhiroki Trust wacce Fox ke jagoranta.  A lokacin da aka ƙaddamar da ita, an samu cece-kuce, kamar korar shugaban kamfanin Kanada, John Davy, shugaban kamfanin farko na tashar, bayan makonni shida saboda rashin cancanta, da kuma fargabar cewa sabuwar cibiyar "ɓatar da kuɗin masu biyan haraji" ce kuma an ƙaddara ta gaza.  

Tun daga shekarar 2002, kamfanonin samar da kayayyaki masu zaman kansu suka fara samar da shirye-shirye masu yawa don sabon sabis ɗin, wanda Te Māngai Pāho ke ba da kuɗaɗen gudanarwa. Tashar za ta watsa shirye-shirye a matsakaici na tsawon awanni takwas a rana, kuma zuwa ƙarshen shekara ta 2004, za ta sami sa'o'i 2,020 na shirye-shirye, waɗanda daga cikinsu 1,122 an yi su ne a gida. Kashi 60 zuwa 70 cikin 100 na fitarwa za su kasance a Māori. 

An zartar da Dokar Sabis ta Gidan Talabijin ta Māori 2003 (Te Aratuku Whakaata Irirangi Māori) a cikin Mayu 2003, ta kafa MTS a matsayin kamfani na doka. 

## Ayyuka
Tashar tana aiki ne a ƙarƙashin kulawar gwamnatin New Zealand, da Kwalejin Zaɓe ta Gidan Talabijin ta Māori (Te Putahi Paoho). Ya zuwa shekarar 2021, tana da kasafin kuɗi na dala miliyan NZ $19.24. 

A watan Yulin 2015, kwamitin gudanarwa na Māori Television mai mambobi bakwai ya yanke shawarar cewa Hamilton ko Rotorua za su iya zama sabon gida ga mai watsa shirye-shiryen.  

Tun daga shekarar 2021, tashar tana da manhajar labarai mai suna Te Ao Māori News da kuma wani dandamali na watsa bidiyo mai suna **MĀORI+** .   A ƙarshen Maris 2024, Shane Taurima ya ce manhajar MĀORI+ tana da masu kallo 144,000 a kowace rana. 

### Ƙima
Wani bincike da Business and Economic Research Limited ta gudanar a shekarar 2009 ya gano cewa kashi 84% na al'ummar New Zealand sun yi imanin cewa ya kamata Talabijin na Māori ya zama wani ɓangare na watsa shirye-shiryen New Zealand na dindindin. 

## Manazarta