Bethlehem Tilahun Alemu

**Bethlehem Tilahun Alemu** (an haife ta a shekara ta 1980) 'yar kasuwa ce ta Habasha, wacce ta kafa kuma babban darekta na soleRebels, "kamfanin takalman mafi sauri a Afirka". Alemu ta samu karramawa da yabo saboda hazakar kasuwanci da ta yi, da kuma kokarin da take yi na karkatar da jawabai kan Afirka daga fatara zuwa ruhin kasuwanci da zamantakewa da tattalin arzikin nahiyar. Alemu ta ƙaddamar da "Republic of Leather", tana ƙirƙira samfuran fata masu ɗorewa, da kantunan "Garden of Coffee" don haɓaka kofi na Habasha.

## Rayuwar farko

An haifi Alemu a unguwar Zenebework a birnin Addis Ababa. Iyayenta suna aiki a wani asibiti na gida. Alemu ta halarci makarantun firamare da sakandare na gwamnati, sannan ya ci gaba da karatun lissafin kudi a jami’ar Unity, inda ya kammala a shekarar 2004.

Alemu ita ce 'yar kasuwa mace ta farko 'yar Afirka da ta yi jawabi ga shirin Clinton Global Initiative kuma an ba ta lambar yabo ta Kasuwancin Afirka ta 2011.

## Harkokin kasuwanci

A farkon 2005, Alemu ta kafa soleRebels don samar da ayyukan yi na muhalli da tattalin arziki ga al'ummarta. Ganin cewa ƙwararrun ƙwararrun ƙwararrun al’ummarta na Zenebework na fama da rashin aikin yi, ta so ta nuna gwanintarsu da ba da aiki ga waɗanda ke yankinta.

An yi sawun takalmin daga tayoyin mota da aka sake sarrafa su. A yau, kamfanin yana da shaguna a duk faɗin duniya, ciki har da Habasha, Singapore, Switzerland da Taiwan.

Alemu tana matukar alfahari da samun damar ƙirƙirar samfuran duniya kamar soleRebels da Garden of Coffee.

## Tarihi

Kamfanin ya fara ne daga wani taron bita kan wani fili mallakar kakar Alemu da ke Zenebework.

SoleRebels ya bunƙasa, yana girma zuwa ma'aikata 300 a Habasha, tare da rarraba zuwa kasashe talatin a duniya, suna sayar da kasuwa ga masu cin kasuwa Whole Foods, Urban Outfitters da Amazon. An shirya bude shagunan mallakar kamfani da kamfanoni a Austria, Switzerland, Taiwan, da kuma Burtaniya. Alemu ta so ta samar da guraben ayyukan yi da ake biya masu kyau wanda zai iya samar da wadata ta hanyar amfani da basirar fasaha da albarkatun kasa na Habasha. Zaɓin takalma a matsayin samfurin ƙaddamar da kamfani ya zo daga baya. Alemu ta samu kwarin gwiwa daga seleate ko barabasso, takalmin taya na gargajiya da aka sake yin fa'ida a Habasha, kuma takalmi ya zama wurin da ta zabi gina kamfanin.

A cikin 2016 kamfanin ya sayar da takalma guda 125,000 kuma ya samar da ayyukan yi 1,200. 

A cikin 2014, Alemu ta sanar da sabon kamfani na kasuwanci, Republic of Leather, ta hanyar bulogi na gidan yanar gizon soleRebels. Alemu ta bayyana masana'antar kayayyakin fata na alfarma a matsayin "sun cika don sake tunani gabaɗaya," daidai da abin da ta cim ma ta na soleRebels da masana'antar takalmi. Bayan ɗaukar manufa iri ɗaya na dorewar muhalli da tattalin arziƙi kamar soleRebels, Republic of Leather ta dogara ne akan ƙa'idodin zaɓin abokin ciniki - zaɓin abokin ciniki na ƙira, mai samarwa da karɓar sadaka na 5% na farashin da suke biya.

A cikin 2017, an ƙara "Garden of Coffee" zuwa kamfanoninta. Yana farawa da kantuna a Addis Ababa.

## Falsafa

Alemu tana neman kalubalanci labarin al'ada game da Afirka da kuma musamman, Habasha, "yana fama da shibboleth cewa Afirka da 'yan Afirka ba su san yadda za su haifar da hanyar su zuwa wadata ba." Alemu ta yi imanin cewa Habashawa dole ne su kwace ikon labarin nasu daga "mutane da manyan mutane da ke da sha'awar sanya Habasha a matsayin 'bukatar taimako' da kuma bukatar 'taimakon' da suke bayarwa," kamar yadda Alemu ta bayyana a cikin wata hira da *The Next Woman.* Nasarar duniya na kamfanoni kamar soleRebels yana taimakawa wajen kawar da waɗannan tsofaffin labarun kuma yana ba da damar Habashawa su tsara siffar su ta duniya.

## Girmamawa da yabo

* A shekarar 2011 Kungiyar Tattalin Arzikin Duniya ta zabi Alemu a matsayin Matashin Jagoran Duniya.
* An jera Alemu a cikin Mata 20 mafi karancin iko a Afirka a mujallar Forbes a 2011
* A cikin 2012 Alemu ta kasance a cikin *Forbes* '100 Mafi Ƙarfi' kuma an bayyana shi a matsayin "Mace don Kalli."
* A cikin 2012 *Business Insider* ya nada Alemu a matsayin daya daga cikin "manyan 'yan kasuwa mata 5 na Afirka."
* A cikin 2012 magajin Bloomberg ya zaɓi Alemu a matsayin NYC Venture Fellow.
* A cikin 2012 an zaɓi Alemu a matsayin ɗaya daga cikin "Matan Dynamic Women 100" na *Arise* Magazine, waɗanda ke tsara Afirka ta zamani.
* A cikin 2013 Alemu an jera ta a matsayin #62 a cikin *Fast Company's* s "100 Most Creative People in Business 201." 
* A cikin 2013 Alemu ta kasance mai ba da shawara a taron matasa na duniya na wannan shekarar.
* A cikin 2013 Alemu an saka ta a matsayin ɗaya daga cikin "Mafi Ƙarfin Matan Afirka 15" na *Madame Figaro.*
* A cikin 2013 an zaɓi Alemu don shiga kwamitin ba da shawara na dandalin masana'antu Green, wanda Ƙungiyar Ci gaban Masana'antu ta Majalisar Dinkin Duniya da Shirin Muhalli na Majalisar Dinkin Duniya suka kira.
* A cikin 2013 masu karatun *The Guardian* sun zabi Alemu a matsayin daya daga cikin "Masu Nasara Mata a Afirka."
* A cikin 2014 Alemu an nada ta a matsayin daya daga cikin "'yan kasuwa mata 12 na CNN wadanda suka canza hanyar da muke kasuwanci."

## Manazarta