Hire

Jerin fina-finai na BMW The ***Hire*** ya ƙunshi gajeren fina-fukkuna takwas (a matsakaita kimanin minti goma kowannensu) da aka samar don Intanet a cikin 2001 da 2002. Wani nau'i ne na abun ciki, sanannun masu shirya fina-finai daga ko'ina cikin duniya ne suka ba da umarnin gajerun kuma sun fito da Clive Owen a matsayin "Duga" yayin da suke nuna fannoni na ayyukan motocin BMW daban-daban. Jerin ya dawo a cikin 2016, shekaru goma sha huɗu bayan an gama aikinsa na asali.

## Farko
Wannan jerin gajerun fina-finai suna kan wani mai ba da labari, wanda aka fi sani da "The Driver" (Clive Owen), wanda ƙwararren direba ne na motocin BMW. Makircin kowane fim ya bambanta, amma duk sun haɗa da Driver da aka hayar don yin ayyuka ga abokan ciniki daban-daban, yawanci don jigilar manyan mutane da / ko kaya yayin da yake guje wa masu adawa.

## Takaitaccen Bayani

### Lokacin 1

#### ''Kwango''
Yayinda yake raka wani dattijo a tsakiyar dare, direban ya fuskanci motar da ke cike da ɓarayi masu dauke da makamai kuma an gaya masa cewa tsohon yana ɗauke da lu'u-lu'u mai yawa. Tsohon mutumin ya yi iƙirarin cewa ya haɗiye lu'u-lu'u kuma maza za su iya yanke shi don dawo da su. Direban ya yanke shawarar ceton abokin ciniki kuma yayi ƙoƙari ya guje wa motar yayin da aka harbe shi. Daga ƙarshe direban ya ja hankalin ɓarayi su mutu a karo da bulldozer da aka ajiye. Direban ya kawo tsohon zuwa inda yake zuwa kuma ya tambayi ko ya haɗiye lu'u-lu'u da gaske. Abokin ciniki kawai yana dariya kuma yana tafiya kafin Direban ya tafi.

* Tomas Milian ne ya fito
* John Frankenheimer ne ya shirya
* Andrew Kevin Walker ne ya rubuta shi
* Ya ƙunshi BMW 740i 

#### ''Zaɓaɓɓu''
An hayar direban don kare wani yaro mai tsarki na Asiya wanda aka kawo Amurka ta jirgin ruwa. Yaron ya ba Direban kyauta, amma ya gaya masa kada ya buɗe shi har yanzu. Bayan masu satar mutane sun bi shi kuma an harbe shi a kunne, sai ya sami nasarar isar da yaron ga wani dan majami'ar da ke jira. Koyaya, yaron ya nuna wa Direban a shiru cewa mutumin yaudara ne, wanda takalminsa ya nuna, wanda kawai yake bayyane a ƙarƙashin rigarsa. Maigidan mai zamba ya yi ƙoƙari ya sace yaron, amma Direban ya hana shi kuma ya ceci yaron. Kafin ya tafi, Direban ya buɗe kyautar, wanda aka bayyana a matsayin bandeji mai mannewa don kunnensa mai zubar da jini.

* Mason Lee ne ya fito
* Ang Lee ne ya shirya shi
* David Carter ne ya rubuta shi
* An nuna BMW 540i 

#### ''Biye da''
 
Wani manajan da ya ji tsoro ya hayar direban don yin leken asiri ga matar wani dan wasan kwaikwayo mai tsananin damuwa. Direban ya ba da labari yayin da yake bin matar, yana kwatanta hanyoyin da suka dace don bincika wani, da kuma tsoron abin da zai iya koya daga rayuwar matar. Daga ƙarshe ya gano cewa matar tana tserewa daga ƙasar don komawa ga mahaifiyarta a Brazil, kuma an ba ta ido mai baƙar fata - mai yiwuwa daga mijinta. Direban ya mayar da kuɗin aikin ga manajan, ya ki ya gaya masa inda matar take, kuma ya gaya masa kada ya sake kiransa kafin ya tafi.

* Masu fitowa daga Forest Whitaker, Mickey Rourke, da Adriana Lima
* Wong Kar-wai ne ya shirya shi
* Andrew Kevin Walker ne ya rubuta shi
* An nuna BMW 328i Coupé da Z3 roadster 

#### ''Taurari''
Wani shahararren da ba shi da kyau ya zaɓi direban don ya kai ta wurin. Ba tare da sanin ta ba, manajanta ya hayar da direban don koya wa shahararren darasi. Da yake nuna cewa tana tserewa daga masu tsaron jikinta, Direban ya yi tuki ba tare da la'akari ba a cikin birni, yana jefa shahararren da ba shi da farin ciki a duk wurin zama na baya. Daga bisani sun isa wurin, inda aka jefa ta daga cikin mota kuma paparazzi suka dauki hoton su a ƙarshen kunya a kan jan kafet. 

* Madonna ce mai ba da labari
* Guy Ritchie ne ya shirya shi
* Joe Sweet da Guy Ritchie ne suka rubuta
* An nuna BMW M5

#### ''Powder Keg''
A cikin ƙasar Latin-Amurka da ta lalace, mai daukar hoto na yaki Harvey Jacobs ya shaida kisan kiyashi kuma ya ji rauni yayin ƙoƙarin tserewa. Majalisar Dinkin Duniya ta sanya Driver don ceto Jacobs daga yankin abokan gaba. Jacobs ya gaya wa Driver game da abubuwan ban tsoro da ya gani a matsayin mai daukar hoto, da kuma nadamarsa saboda rashin iya taimaka wa duk wanda ya shafa. Ya ba Direban fim din da ake buƙata don labarin *[[New York Times]]* da Alamun kare, waɗanda za a ba mahaifiyarsa. Lokacin da suka isa iyaka sai suka fuskanci wani mai tsaro, wanda ya zama mai ƙiyayya lokacin da Jacobs ke ɗaukar hotuna kuma ya ki tsayawa. Direban ya tuka ta hanyar harbin bindiga zuwa aminci, amma ya sami Jacobs ya mutu a tserewa. Direban ya koma Amurka don ziyartar mahaifiyar Jacobs, ya dawo da alamun kare nasa kuma ya gaya mata cewa Jacobs ya lashe Kyautar Pulitzer.

* Stellan Skarsgård da Lois Smith ne suka fito
* Alejandro González Iñárritu ne ya shirya
* Alejandro González Iñárritu, Guillermo Arriaga da David Carter ne suka rubuta
* An nuna BMW X5 3.0i

### Lokaci na 2

#### ''Mai garkuwa''
Ofishin Bincike na Tarayya ya hayar direban don taimakawa wajen warware yanayin da aka yi garkuwa da shi. Wani ma'aikaci mai fushi ya sace Shugaba kuma ya ɓoye ta, yana buƙatar $ 5,088,042 don a sake ta. Direban ya kawo kuɗin, ya rubuta adadin a hannunsa kamar yadda mai garkuwa ya umarce shi, sannan aka umarce shi da ya ƙone kuɗin. Yayin da ya bi, jami'an tarayya sun shiga kuma sun yi ƙoƙari su rinjayi mutumin, wanda ya harbe kansa a kai ba tare da bayyana inda matar take ba. Direban ya yi zaton adadin fansa shine ainihin lambar wayar matar, kuma yana bin diddigin inda take zuwa akwati na mota mai nutsewa. An ceto matar kuma an kawo ta asibiti don fuskantar mai satar. An bayyana cewa ita da mai satar sun kasance masoya ne a zahiri, kuma matar ta gaya wa mai satar cewa ta yi amfani da shi ne kawai don jima'i kafin ya mutu.

* Maury Chaykin da Kathryn Morris ne suka fito
* John Woo ne ya shirya shi
* David Carter, Greg Hahn da Vincent Ngo ne suka rubuta
* An nuna BMW Z4 3.0i

#### ''Mai tsinkaye''
A wata kasa ba tare da sunanta ba, wani mutum dauke da wani akwati mai ban mamaki ya tsira daga wani kwanton bauna a kan hanyarsa ta zuwa inda yake. Direban ya ceci kuma ya raka mutumin yayin da yake karkashin harin helikofta. A lokacin bin, harsashi ya buge jakar, wanda ya sa ya zubar da ruwan toka kuma lambar da ke kan nuni ta fara ƙidaya. Direban ya sami nasarar sa helikofta ta fadi, amma ya ki ci gaba ba tare da sanin abinda ke cikin jakar da ta lalace ba. An bayyana cewa mutumin yana kula da zuciyar mutum wanda za an dasa shi cikin shugaban kasar, wanda ya kawo zaman lafiya da wadata ga kasar shekaru da yawa. Idan ya mutu, magajinsa zai zama Janar na soja mai zalunci, wanda sojojinsa ke ƙoƙarin dakatar da su a duk lokacin. Direban ya isa sansanin soja kuma ya kawo zuciya ga likitocin da ke jiran, waɗanda suka sami nasarar ceton shugaban daga mutuwa. Janar ya yi ƙoƙari ya shiga tsakani, amma ya fahimci cewa ya kasa kuma ya yanke shawarar barin tare da mutanensa.

* Don Cheadle da F. Murray Abraham ne suka fito.F. Murray Ibrahim
* Ray Liotta, Robert Patrick, Clifton Powell da Dennis Haysbert ne suka fito a matsayin wakilan Amurka
* Joe Carnahan ne ya rubuta kuma ya ba da umarni
* An nuna BMW Z4 3.0i

#### ''Ka doke Iblis''
James Brown ne ya yi amfani da direban, wanda ya tafi ya sadu da Iblis don sake tattauna yarjejeniyar da ya yi tun yana saurayi, inda ya sayar da ransa don daraja da wadata. James ya damu game da tsufa da kuma gaskiyar cewa ba zai iya yin kamar yadda ya saba ba. Don sabunta kwangilarsa, James ya ba da shawarar cewa suna da tseren jan hankali a kan Las Vegas Strip da asuba, suna yin fare ga ran Driver don wasu shekaru 50 na nasara. Gasar ta ƙare tare da Direban ya karkatar da shi don wuce jirgin ƙasa mai motsi, yayin da motar Iblis (Pontiac Firebird mai cin wuta) ta fadi kuma ta fashe. Bayan ya lashe tseren, Direban ya bar James Brown a cikin hamada, amma yayin da yake tafiya ya sake ganinsa a matsayin saurayi. Yanayin karshe ya nuna Marilyn Manson, wanda ke zaune a cikin zauren daga Iblis, yana gunaguni cewa hayaniya tana damun karatun Littafi Mai-Tsarki. 

* James Brown, Gary Oldman, da Danny Trejo ne suka fito
* Cameo na Marilyn Manson
* Tony Scott ne ya shirya shi
* David Carter, Greg Hahn da Vincent Ngo ne suka rubuta
* An nuna BMW Z4 3.0i

### "Fim din da aka yi amfani da shi"
Ƙananan fina-finai huɗu, waɗanda ake kira "The Subplot Movies" Ben Younger ne ya harbe su kuma ya ba da umarni. Rashin wani salon gaske (kuma yana bayyana cewa an harbe shi tare da daidaitaccen DV-cam na mabukaci), an tsara su don "cika gibin" tsakanin fina-finai biyar kuma sun nuna mutumin da ya bayyana yana bin diddigin Driver, yana samun "ƙididdiga" yawanci an rubuta shi, a cikin alkalami, a kan ƙananan takarda. Fim din, da kallo na farko, ba su da wata alaƙa ta ainihi da fina-finai na Driver kwata-kwata kuma ba su da ma'ana ta ainihi - sun ƙunshi "ƙididdiga" waɗanda suka kasance wani ɓangare na wasan gaskiya na ainihi wanda zai jagoranci magoya baya zuwa wata ƙungiya a Las Vegas, Nevada.

### Lokaci na 3

#### ''Tserewa''
 
Bayan bacewar masanin kwayoyin halitta Dokta Nora Phillips, ayyukan da ba bisa ka'ida ba na kamfanin Molecular Genetics a cikin kwayar halitta ta mutum sun bayyana kuma FBI ta mamaye wurin. Ɗaya daga cikin samfurin da ya tsira, Lily, wani dan kasuwa mara tausayi mai suna Holt ne ya raka shi don a isar da shi ga abokin ciniki da ba a san shi ba. An hayar direban don jigilar kunshin tare da Holt tare da shi, tare da rundunar sojoji masu dauke da makamai. Lokacin da Direban ya fahimci cewa Lily tana da bil'adama, sai ya tilasta wa Holt ya fita daga motar. Direban ya hana Holt da ma'aikatansa a cikin bin sa'an nan kuma ya kori yarinyar zuwa tashar jiragen ruwa, inda ta sake saduwa da Dokta Phillips - abokin ciniki da ba a san shi ba wanda ya hayar Direban.

* Jon Bernthal, Dakota Fanning, da Vera Farmiga ne suka fito
* Neill Blomkamp ne ya shirya
* Neill Blomkamp da David Carter ne suka rubuta
* Ya ƙunshi BMW 5 Series (G30) 

## Fitarwa
Ra'ayin BMW don jerin ya fito ne daga gaskiyar cewa kashi 85% na abokan cinikinta suna siyarwa a kan layi kafin sayen motocinsu. Idan BMW na iya jan hankalin irin zirga-zirga da ya dace zuwa shafin yanar gizon su, irin mutumin da ke jin daɗin fina-finai na fasaha daga manyan daraktoci da 'yan wasan kwaikwayo, za su iya fassara hakan zuwa tallace-tallace. BMW ta bayyana cewa fim din John Frankenheimer na *Ronin* ya zama wahayi mai ban sha'awa ga jerin The *Hire* . 

A ranar 26 ga Afrilu, 2001, John Frankenheimer's Ambush ya fara ne a shafin yanar gizon BMW Films kuma, makonni biyu bayan haka, Ang Lee's Chosen ya biyo baya. Ba da daɗewa ba, darektan Wong Kar-Wai ya yi fim na uku mai suna The Follow, wani abu mai ban mamaki game da matar da ta tsere da "Deban" ke *Biye da* ita. Fim din ya fara fitowa a bikin fina-finai na Cannes kuma ya sami ra'ayoyi masu ban sha'awa, watakila saboda manufar fina-fakka a matsayin talla. Guy Ritchie's Star da Alejandro González Iñárritu's *Powder Keg* sun biyo baya.

Bayan jerin sun fara, BMW ta ga tallace-tallace na 2001 ya karu da kashi 12% daga shekarar da ta gabata. An kalli fina-finai sama da sau miliyan 11 a cikin watanni huɗu. Mutane miliyan biyu da suka yi rajista tare da shafin yanar gizon kuma yawancin masu amfani, waɗanda suka yi rajistar shafin, sun aika da hanyoyin haɗin fim ga abokansu da danginsu. An kirkiro jerin ne daga mambobi ne na sanannen gidan fina-finai na New York City - Shooting Gallery - kamar CJ Follini, Paul Speaker, da Eamonn Bowles.

Fim din ya shahara sosai har BMW ta samar da DVD kyauta ga abokan ciniki waɗanda suka ziyarci wasu dillalan BMW. Saboda buƙata, BMW ta ƙare da DVDs. A watan Satumba, mujallar BMW da Vanity Fair sun hada kai don rarraba fitowar DVD ta biyu ta The *Hire* a cikin mujallar. Diski na Vanity Fair bai haɗa da Wong Kar-Wai's The Follow ba. Forest Whitaker yana da wani bangare da ba a san shi ba a cikin The Follow kuma ya amince da kasancewa a cikin fim din ne kawai idan an nuna shi ne kawai a Intanet. Lokacin da aka saki fim din a kan DVD, Whitaker ya yi zargin yin amfani da wani zaɓi a cikin kwangilarsa wanda ya nuna cewa ba za a saki fim din ba a kowane tsari ba tare da izini daga ɗan wasan kwaikwayo da kansa ba. Diski na Vanity Fair, maimakon ɗaukar The Follow, ya ƙunshi hanyar haɗi zuwa gidan yanar gizon tare da umarni ga mai kallo don kallon fim ɗin a kan layi.

An nemi DVD sosai a dandalin Intanet bayan fitowar Satumba 2001 na Vanity Fair da sauri ya ɓace daga ɗakunan ajiya kuma ya zama abin da ba a saba gani ba. Time Magazine da The New York Times sun sake nazarin fina-finai, wadanda suka yaba wa BMW don ƙirƙirar abubuwan nishaɗi ga "masu kallon fim".

Jerin ya ci gaba a watan Oktoba na shekara ta 2002, inda ya maye gurbin mai gabatarwa David Fincher tare da Ridley da Tony Scott saboda ci gaba da aikin Fincher a kan Panic Room.

Lokaci na 2 ya fara ne tare da wani abu mai duhu / wasan kwaikwayo na Tony Scott da ake kira Beat the Devil . Fim din, wanda aka harbe shi a cikin alamar kasuwanci ta Scott, ya nuna James Brown yana neman Driver don ya kai shi Las Vegas don sake yin aiki da yarjejeniyar da ya yi da shaidan wanda a bayyane ya ba Brown "sunan da wadata".

Wasu bambance-bambance sun kasance a bayyane. Ganin cewa kakar wasa ta farko ta kasance mai tsanani kuma an sauƙaƙe ta da ƙananan ayyuka da wasan kwaikwayo, kakar wasa ta biyu duk ta kasance mai haske da nishaɗi. Don dacewa da wannan dalili, an hayar John Woo da Joe Carnahan don jagorantar Hostage da Ticker, bi da bi. Sauran babban bambanci shine cewa, maimakon nuna motocin BMW daban-daban (kamar kakar wasa ta farko ta yi), motar da aka nuna ita ce sabuwar BMW Z4 Roadster.

Don bikin farko na kakar wasa ta biyu, BMW ta jefa wata ƙungiya a ArcLight Hollywood a ranar 17 ga Oktoba, 2002, mako guda kawai kafin farawar fim din a intanet. Jam'iyyar, wacce Vanity Fair ta shirya, ita ma sadaka ce da fa'ida ga marasa gida.

Wata daya bayan gabatarwa na Beat the Devil, DirecTV ta fara watsa dukkan jerin a cikin rabin sa'a na makonni biyar, a daya daga cikin tashoshin tauraron dan adam da tsarin ya bayar. Fim din sun yi nasara kuma, a sakamakon haka, DirecTV ta yi la'akari da amfani da tashoshin da ba su da komai don watsa tallace-tallace na wasu kamfanoni.

A shekara ta 2003, BMW ta yanke shawarar yin na uku (kuma na karshe) DVD na The *Hire* . Sabon DVD ɗin ya fara fitowa a bikin Palais des a lokacin bikin fina-finai na Cannes na 2003 kuma ya ƙunshi dukkan fina-fukkuna takwas, gami da Wong Kar-Wai wanda bai kasance ba a baya The Follow .  Har ila yau, faifan ya zama samuwa a zaɓaɓɓun dillalai amma magoya baya na iya samun faifan don kuɗin jigilar kaya ta hanyar gidan yanar gizon BMW Films.

A cikin kwata na karshe na shekara ta 2004, Dark Horse Comics da BMW sun shirya buga jerin littattafai masu ban dariya guda 6 bisa ga babban halin fina-finai. Kurt Busiek, Bruce Campbell, Katsuhiro Otomo, da Mark Waid da sauran masu basira ne suka rubuta littattafan. An samar da littattafai huɗu kawai. "Tycoon" shine littafi na karshe da aka saki (a watan Disamba na shekara ta 2005). Duk da yake har yanzu ana iya siyan wasan kwaikwayo a cikin shagunan masu tarawa da wasu shagunan littattafai masu ban dariya, ba sa samuwa don siye a shafin yanar gizon BMW.

A ranar 21 ga Oktoba, 2005, BMW ta dakatar da rarraba The *Hire* a kan DVD kuma ta cire dukkan fina-finai takwas daga gidan yanar gizon BMW Films kawai shekaru hudu bayan fim din farko ya fara. An watsar da jerin, an ruwaito cewa saboda aikin ya zama mai tsada sosai. Mataimakin Shugaban Kasuwanci na BMW James McDowell, wanda ya kirkiro aikin fina-finai na BMW, ya bar BMW ya zama VP na tallace-tallace da tallace-tafiye don ƙungiyar "Mini USA" ta BMW. BMW kuma ta rabu da abokin tarayya na dogon lokaci Fallon Worldwide wanda shine hanyar samar da kayayyaki don jerin kuma ƙungiyar Jamus ta BMW ta yi ƙoƙari ta shiga cikin ƙungiyar Amurka ta kamfanin, ta rage farashin.

An kalli jerin sau sama da miliyan 100 a cikin shekaru hudu kuma sun canza hanyar da ake tallata kayayyaki.

A farkon shekara ta 2006, BMW ta fitar da layin "BMW Audiobooks" kyauta don amfani da karuwar shahararrun 'yan wasan MP3 masu ɗaukar hoto (da kuma gaskiyar cewa yawancin BMW sun zo tare da tashar iPod da aka riga aka shigar a cikin motocinsu). Duk da yake labarun suna da irin wannan jin daɗi kamar The *Hire*, halin "Dubar" ba ya nan. Littattafan sauti sun kasance kyauta (kamar fina-finai da suka riga su) amma ba sa samuwa don saukewa daga shafin yanar gizon BMW.

A ranar 17 ga Fabrairu, 2007, MINI (BMW)  ta ƙaddamar da sabon gajeren fim mai suna *Hammer &amp;amp; Coop* . Jerin wasan kwaikwayo ne na wasan kwaikwayo na wasan kwaikwayo-tafiye na 1970s kamar *Starsky &amp;amp; Hutch* da Charlie's Angels, kuma suna nuna layin BMW na Mini Cooper na motoci a matsayin samfurin da aka nuna.

A ranar 20 ga Satumba, 2016, an ba da rahoton cewa BMW Films ta tayar da jerin shekaru goma sha huɗu bayan an rufe samar da asali, tare da Clive Owen ya dawo don sake taka rawar sa a matsayin Driver. An bayyana labarin farko da ake kira The Escape, wanda aka fara a ranar 23 ga Oktoba, 2016, a shafin yanar gizon BMW Films. 

A cikin 2023 BMW ta fitar da The Calm, tare da Pom Klementieff da Uma Thurman. Joseph Kosinski ne ya samar da shi kuma Sam Hargrave ne ya ba da umarni, sabon fim din ya ƙunshi BMW i7 M70.

## Manazarta

## Gasar / wasa & jam'iyya
Ba da daɗewa ba bayan fitowar "Subplot Films", rahotanni sun bazu a Intanet cewa Apple, Starbucks, BMW Films First Illinois Mortgage, da Susstones' duk suna da ƙaramin, ɓoyayyen hanyar haɗi a shafin yanar gizon su wanda ke da alaƙa kai tsaye da fina-finai. Bayan ci gaba da bincike, an sami lambobin waya guda uku da adireshin yanar gizo a cikin fina-finai huɗu, wanda ya sa masu kallo da yawa su kira waɗannan lambobin kuma su je wannan shafin yanar gizon.

Dubban mutane sun shiga yanar gizo, suna faruwa a cikin farauta amma 250 ne kawai suka warware matsalar, wanda ya ba da damar shigar da 'yan sa'a kaɗan a cikin zane don lashe BMW Z4 na 2003, wanda aka gani a Hostage.

Sashe na ƙarshe na rikitarwa shine saƙon murya, yana umurtar mahalarta su sadu da wakilin a Las Vegas, shafin yanar gizon VIP Party na BMW inda aka ba da Grand Prize Z4 ga ma'aurata daga Bellingham, Washington. Kyautar farko ita ce keken dutse na BMW Q3.s, wanda aka ba wa dalibi daga Jami'ar New Hampshire.