Accra Brewery Limited

**Accra Brewery Limited** be a brewery based insyd Accra, Ghana.

## Background
Insyd 1931, Accra Brewery Limited (ABL), first register insyd Switzerland as Overseas Breweries Limited, be built insyd Adabraka, becoming West Africa ein first brewery. De company ein establishment dey mark de beginning of Ghana ein non-traditional manufacturing industry, plus CLUB Premium Lager, ein flagship brand, becoming Ghana ein first manufactured product. Insyd 1975, de assets of Overseas Breweries Ltd. be taken over by de locally registered Accra Brewery Ltd. (ABL) to facilitate Ghanaian participation insyd de business. Insyd October 2016, ABL become a subsidiary of Anheuser-Busch InBev (ABInBev) after de latter acquired controlling shares of ABL ein former parent company, SABMiller Plc.

## History
Accra Brewery Limited ein (ABL) history dry begin insyd 1931 when Overseas Breweries Ltd., a Swiss-registered company built de brewery insyd Adabraka, insyd an area later designated as de South Industrial Area of Accra.

De Nathan Institute of Zurich, Switzerland, be contracted to see to de general supervision of all construction works, installation of plant den machinery, den brewery technology.   De building contract be awarded to Turner & Schilling, a local firm who, plus de assistance of over 500 workers, completed all de buildings for de official opening.

De Governor of de Gold Coast, Sir Shenton Thomas, inaugurated de Brewery, setting de company up as Ghana ein first non-traditional manufacturing company, den de first brewery insyd West Africa.

### ABL insyd de 1930s
A number of factors wey dey threaten to derail de company ein fortunes insyd de 1930s.

a) Ein flagship brand, CLUB Premium Lager, had to compete against a variety of imported beers.

b) That era ein recession generally impacted industries around de world, affecting de sale of beer which be considered a luxury.

c)De subsequent outbreak of World War II disrupted de constant flow of raw materials, spares, etc.

### First Year of Production
Insyd de first year of operation, a quantity of 24,411 cases = 8,878hl of beer den 2,076 dozen of soda den mineral water be sold. Na dis be just enough to break even: for 1933/34, de books showed a moderate profit of £60.   De following year, sales dey make be 54,102 cases of beer = 19,500hl den 6,795 dozens soda den mineral waters wey dey mean dat we produce nearly at as full as de installed capacity for de whole year which be about 20,00hl.   From 1935 onwards, de company ein Board be able to repay ein capital debts den declare a modest dividend of 7% of de equity capital.

### Expansion Period

Ghanaians embraced CLUB Premium Lager after World War II, necessitating dat production keep pace plus demand.  Factory buildings be, therefore, enlarged den new machinery den equipment be installed, bringing de company to current standards of brewery technology.   Insyd de early 60s, de capacity of ein fermenting hall sana be enlarged plus de installation of 20 new fermenting vessels. Anoda key achievement be de construction of a new bottling plant, wey be equipped plus a new bottling line comprising a bottle-washing machine, a filler/corker unit, pasteurizer, den a labelling machine.

Insyd de 60s, ABL embarked upon a 4-Phase expansion programme dat will have more than doubled ein production capacity. While general economic constraints prevented dat from happening, de company succeeded insyd completing Phase 1 wey involve de installation of a new 700,000 hectolitre brew house at C5 million.

### New Ownership den Expansion
De company ein ownership be revised insyd 1975 following de passage of an Investment Law.   Consequently, Overseas Breweries Ltd. acquired 45% shares, de government of Ghana dey buy 40% shares, den de remaining 15% shares be floated to de Ghanaian public.   Insyd view of dis new arrangement, Sekar Limited be brought insyd as Technical Management, formally heralding de company ein new den current identity as Accra Brewery Limited (ABL).

### As Accra Brewery Ltd
In spite of de company ein initial successes den strides, e still be saddled plus problems. Favourable government policies insyd de mid-80s, however, dey improve ein fortunes, wey result insyd increased production levels to meet consumer demand. De company sana be able to continue ein stalled 4-Phase programme, wey consist of de installation of a new Bottling Plant den Warehouse pegged at C6.2 billion plus a 100% production target. On de occasion of ein 60th milestone, de company financed de construction of a new bottling hall den warehouse at a cost of C1.8 billion, from ein own resources through re-investment of earned profit.

### As a subsidiary of SABMiller Plc
Insyd 1997, SABMiller Plc {then South African Breweries (SAB)} acquired controlling shares of ABL through ein acquisition of Overseas Breweries Ltd. De acquisition den subsequent infusion of capital den expertise propelled de expansion of ein brand portfolio plus de introduction of Castle Milk Stout, den very recently, Beta Malt, unto de Ghanaian market. Capping dis era be de US$130 million expansion project dat has resulted insyd dde construction den installation of three new packaging lines warehouse plus hard stand den loading area electricity substation two additional power generators ten new beer tanks two additional water storage tanks a water treatment plant sidewalks for location road den a new entrance plus gate house den offices. De expansion be necessary den urgent as a result of de increasing need to meet consumer demands.

### As a subsidiary of Anheuser-Busch InBev (ABInBev)
Insyd October 2016, ABL become a subsidiary of ABInBev after e dey acquire SABMiller Plc.

## Brands
ABL has been manufacturing CLUB Premium Lager for over 85 years. CLUB Premium Lager sell under de tagline, "Beer deԑ ԑnoaa ne CLUB" den de moniker 'Charlie' be Ghana's #1 selling beer. The company introduce CLUB Shandy insyd de early 1990s, den Eagle Lager insyd de 2010s while Beta Malt insyd PET pack be introduced insyd 2015. De company launch Belgian pilsner, Stella Artois, den Eagle Extra Stout, Beta Malt insyd Returnable Glass Bottles (RGB) insydd 2017, den Budweiser insyd 2019.

## References