Dara Treseder

**Oluwadara Johnson** Treseder ko gardiiɗo njulaagu Ameriknaajo, jibinaa ko to wuro Ibadan, leydi Nijeer.  O heɓi cum laude to duɗal jaaɓi haaɗtirde Harvard e duɗal jaaɓi haaɗtirde Stanford to bannge njulaagu, ɗo o heɓi MBA e hitaande 2014.  Treseder ko tergal sosngal fedde CMO ɓaleeɓe, e golloraade e nder yiilirde Robinhood, Duɗal Cellal Jaaynde.  O jeyaa ko e fedde wallitooɓe W *Magazine*.

Treseder woni hannde mawɗo njulaagu Autodesk. Darnde makko ɓennunde ina jeyaa heen CMO to GE *Business Innovations* e GE *Ventures*, mawɗo njulaagu to *Carbon*, e SVP e mawɗo njulaagu winndere, jokkondiral, e tergal sosiyetee kaɓirɗe fijirde Peloton.

## Kugal
Treseder woni hannde mawɗo njulaagu *Autodesk*.  E wiyde jaaynde *Business* *Insider*, o « ƴettii sosiyetee oo e gite yimɓe » e « wallitde e wallitde e nder lewru nayaɓuru nduu, fotde 1,32 miliyaar dolaar, tawi ko 12% e oon sahaa gooto ɓennuɗo oo », kam e wallitde ɓeydude limoore jannginooɓe e almudɓe huutortooɓe geɗe *Autodesk* gila e 55 miliyoŋ haa 645 miliyoŋ.

Treseder fuɗɗii golle e *Autodesk* ko e lewru Oktoobar 2022. E nder lebbi jeegom gadani ɗi o woni e sosiyetee oo, o fuɗɗii kampaañuuji tati mawɗi ngam ƴellitde marke makko—finaal *Game of Thrones*, The Oscars, e golle sosiyetee oo e wallude laamu Farayse mahde Katedraal Notre Dame.61  E nder lewru wooturu caggal nde o naati e *Autodesk*, Treseder gollodiima e fedde Ryan Reynolds, *Maximum Effort*, ngam udditde jeewte teleeji gadane sosiyetee oo e nder duuɓi sappo.

E hitaande 2023, Treseder fuɗɗii kampaañ "Otto Desć" e nder *Oscar* 2023, mo heɓi ko ina ɓura miliyoŋaaji 25 yiytere.  Kampaañ oo kadi ko ngol woni go’o ko *Autodesk* ina gollondira e yimɓe jogiiɓe doole.

Kampaañiji Treseder ina njeyaa e kampaañiji markeeji gadani ɗi *Autodesk* waɗi, tawi noon mette ɗee kala ina njiyloo ɓeydagol mawngol e les njiimaandi makko yeeyde.  Haa e lewru abriil, sosiyetee oo hollitii ɓeydagol ngalu mum e nder lewru YoY ko ina tolnoo e 8%, e, haa e udditgol luumooji ñalnde 16 lewru nduu, kaalis mum ina ɓeydoo 27%, kadi YoY.

E fuɗɗoode golle makko, o woniino gardiiɗo njulaagu *to FileMaker* Inc.  Caggal ɗuum, o golliima e CMO to GE *Business Innovations* e GE *Ventures*, o wonii mawɗo njulaagu to *Carbon*, e SVP e hooreejo njulaagu winndere, jokkondiral, e tergal sosiyetee Peloton kaɓirɗe fijirde.

O jeyaa ko e doggol CMO *Forbes* 2018 garoowo. O hollitaama kadi e CMOs ɓurɗi newaade e hitaande 2023.

Treseder ko hooreejo fedde toppitiinde cellal renndo (PHI), fedde nde wonaa laamuyankoore, gollotoonde ngam ɓamtude cellal, potal, e wellitaare e nder renndooji winndere ndee kala.

## Peloton
Jaltugol Treseder e Peloton heɓi yettoore mawnde, NPR wiyi mo ko "gooto e ardiiɓe njulaagu ɓurɓe waawde e yonta makko."[4] Jaaynde Marie Claire hollitii wonde ko kanko woni caggal nafoore Peloton e sahaa mboros COVID-19.

E hitaande 2022, Forbes annditi mo wonde CMO ɓurɗo waawde e nder winndere nde, o hollitii mbaawka makko "miijaade e golloraade ko yaawi ngam jaabaade ko yiɗaa" e dow jokkondire, e "hakkille pinal" makko.

Yontereeji seeɗa caggal nde njuɓɓudi laamu ɓurndi yaajde, Treseder hollitii wonde maa o yaltu sosiyetee oo ngam ƴettude golle mawɗo njulaagu *Autodesk* e nder feccere sakkitiinde e ndeen hitaande. Winndannde yaltunde e *Yahoo Finance* hollitii wonde ndeeɗoo kabaaru ina waawi waɗde batte bonɗe e coggu kaalis Peloton. E laamu Treseder, terɗe Peloton ɓeydiima laabi ɗiɗi, haa yettii ko ɓuri miliyoŋaaji 6,9.

Treseder ina toppitii yeeyde marke, humpitooji soodooɓe, e jokkondiral to Peloton, ina jeyaa heen udditgol Bike+, Tread, Peloton *Guide* e masiŋ mum jolngo Peloton Row. O fuɗɗi kampaañ #MyPelotonReason mo hokki forum ngam terɗe ngam renndinde haalaaji maɓɓe e jokki e mawninde renndo Peloton e yahooɓe. O golli kadi e jokkondiral e Usain Bolt e tergal ɓooyngal Beyoncé.

## Nguurndam neɗɗo
O resi ko William Treseder; ɓe ndañi ɓiɓɓe ɗiɗo.

## Tuugnorgal