Bozoma Saint John

**Bozoma "Boz"** **Saint John** (née **Arthur**) yɛ Amerikanyi eguadzifo na eguadzi mu panyin a na ɔhwɛ eguadzi ho nsɛm ho (CMO) wɔ Netflix. Mber bi no, na ɔyɛ CMO wɔ Endeavor, na chief brand officer (CBO) wɔ Uber dze kɔ June 2018. Saint John nso yɛ eguadzi dwumadzi hwɛfo wɔ Apple Music dze kɔ June 2017, ber a ɔdze ne ho kɔ bɔɔ edwumakuw no wɔ hɔn a wɔyɛ Beats Music. Ofri afe 2005 dze kɔ afe 2014 no ɔyɛɛ edwuma wɔ PepsiCo, na ekyir koraa no ɔbɛsom dɛ ndwom na enyigyedze nhehyɛɛ ho panyin. Wɔ May 2021 mu no, Leading Ladies Africa bɔɔ ne dzin dɛɛ ɔka Mbasiafo Akandzifi  50 a wɔ hyɛ nkoran na wɔ bɔ hɔn ho mbɔdzen wɔ Afrika hɔn ndwuma mu.[4]  

## Abrabɔ Ahyɛse

Rev.Dr Appianda Arthur na Aba Arthur (nee Enim) na wɔwoo Saint John wɔ Middletown, Connecticut wɔ United States. N'ebusua no tu kɔɔ Ghana wɔ mber a na wedzi abosom nsia.[1][5] Wɔ ne mbofra ase no, n’ebusua nso san kɛ tsena Nairobi, Kenya na Washington, DC[1] Wɔsan kɔɔ Amerika na wɔtsenaa Colorado Springs, Colorado ber a na wedzi mfe 12. Na ne papa yɛ bɔ clarinet na ɔyɛ Ghana Asraafo edwuma ansaana na ɔretu akɔ United States akɔ ntoado sukuu . Saint John kyerɛ dɛ ne papa na ɔhyɛ ne nkoran kɛse.[6]  

Wɔ afe 1999 mu no, Saint John wie Wesleyan University a na ɔwɔ abodzin nkrataa wɔ English na African-American studies mu.[7][8] Ne papa nyaa Ph.D. wɔ ethnomusicology mu wɔ 1977 , nso efi Wesleyan hɔ.[9][8][10] 

Ne nua Alua Arthur yɛ mbranyimfo edwuma na death doula.[11][12] 

## Edwuma
**Adwumayɛ ho eguadzi** 

Owiee kɔlege no, Saint John yɛɛ edwuma wɔ dawurubɔ ho eguadzi edwumayɛbea a ɔyɛ Arnold Worldwide na Spike Lee  ne Spike DDB. Ɔsan nso yɛɛ edwuma wɔ edwumakuw a wɔpam ntar a ɔyɛ Ashley Stewart, a na ɔyɛ eguadzi ho panyin .[13] 

Saint John bɛkaa PepsiCo ho dɛ eguadzi mu panyin wɔ afe 2005 mu.[14] Ekyir yi odzii PepsiCo ne foray wɔ ndwom afahyɛ a ogyina eguadzi do dɛɛ ndwom na enigyedze eguadzi mu panyin.[13] Ɔtsenaa edwumakuw no mu bɛyɛ mfe du ansaana ɔrebɛka Beats Music ho wɔ afe 2014 mu,wɔ aber a Jimmy Iovine a ofri Beats faa Saint John wɔ edwuma mu wɔg ne nyimdzee a ɔwɔ wɔ ndwom eguadzi mu.[15] Saint John tuu fri New York kɔɔ Los Angeles dɛ ɔrekɛdzi eguadzi edwuma ano ama  edwumakuw no.[16] 

Apple tɔɔ Beats wɔ mber tsia mu,[13] na Saint John bɛyɛɛ wiase nyinara adzetɔfo eguadzi do panyin ma iTunes na Apple Music, na Saint na odzi akɔneaba fri Los Angeles na Apple Cupertino edwumayɛbea mpɛn pii wɔ dapɛn biara mu.Nsɛm ho dawurbɔfo kaa dɛ Saint John a ɔdze Apple Music a wɔayɛ no fofor no kyerɛɛ amansan wɔ 2016 Apple Worldwide Developers Conference no mu dɛ ne mpagya ber,a na ɔwɔ "enigye" na nipasu a ɔdaa no edzi no yɛɛ hɔn a wɔwɔ ekyir mpɔtam hɔ na abɛɛfo ntentan do fɛw yie paa [6] [17][ 18] ][19] . Biz Carson a ɔwɔ Business Insider kaa dɛ ne mbae aboa ma Apple asan w'esii  na w'ayɛ hɔn Apple Music software no koraa.[6] BuzzFeed kyerɛw dɛ ono nye nyimpa a "ne ho yɛ enyika paa" wɔ Apple kasa dwumadzi bi ase.[6][20] 

Wɔ June 6, 2017 no, Saint John bɛyɛɛ edwumakuw n'ahyɛnsiw panyin wɔ Uber.[13] 

Wɔ June 2018 mu no, Saint John gyae Uber kɔkaa Endeavor ho dɛ eguadzi dwumadzi  panyin.[21][22][23] Ɔkaa dɛ ma ogyina do dze Fri hɔ nye dɛ: "Bere a me kɔɔ Uber no na me dzi nokwar wɔ ɔpɛ a mewɔ dɛ mɛkɔ akɔsesa ne tsitsir ma na ɔyɛ edwumayɛbea a ɔyɛ dzen, ne tsitsir mpo yɛ akwan a wɔnye mbasiafo na nyimpa a wɔ yɛ.ebibifo tsena... Dza muhuu no yɛ nkorofo a wɔwɔ pɛ dɛ wɔbɛdzi dwuma beberee, nokwar mu , nanso w'anntum mfi hɔn ankasa hɔn akwan do... na odur aber bi no na onntum ngyina ano... ɔbɛyɛɛ esuadze kɛse ma hɔn nyinara: Onnhia dɛ ɛbɛyɛ agyenkwa aber biara, na ebotum agye woara wo ho nso."[24] Ber a na ɔwɔ Endeavor no, Saint John boa ma wodzii "ɔhaw" edwuma ahyɛnsiwdze bi enyim maa Papa John ne Pizza wɔ aber a edwumakuw ne panyin, John Schnatter, dze inyiyim kasa dzii dwuma wɔ nhyiam frɛ bi mu  .[25][26] 

Netflix yɛɛ Saint John hɔn eguadzi dwumadzi panyin wɔ June 30, 2020, na ɔbɛyɛɛ CMO a ɔtɔ so ebiasa ma edwumakuw no wɔ afe 2019–2020.[27] Ono na ɔyɛ bibinyi a odzii kan wɔ C-level dɛ adwumayɛfo wɔ Netflix.[28] Saint John bɛhyɛɛ Jackie Lee-Joe n'anamu, na Jackie Lee-Joe wɔ n'ara ne sianstir nstsi a ɔdze gyae edwuma no. Saint John hyɛɛ dwumadzi n'ase wɔ August 2020[27] na ofri hɔ wɔ March 2022.[29] 

**Akyerɛw na podcasting** 

Wɔ May 2020 mu no, Saint John dze iHeart Media podcast a ɔnye nsɛm ho amandzebɔfo Katie Couric ka ho, "Back to Biz with Katie and Boz". Podcast no fri ase dze adwen sii akwan a ndwuma nketse nketse na akɛse a wɔwɔ ɔman no mu nyinara fri ase buei biom wɔ coronavirus yaredɔm no mu, nanso wɔ kwan a George Floyd wui  n'ekyir no, ɔdze ne dwumadzi no faa nhyehyɛɛ a ɔfa iyiyim wɔ amamɔne na akwan a wɔdze tsentsen aboniyɛfo ho nsesa ho.[3] 

Saint John kyerɛw nkae nwoma bi a w'ato dzin The Urgent Life, a ɔkyerɛ dɛɛ n’edwuma yɛ eguadzi ho edwumayɛfo panyin, ne kun a ɔhweree no, ma ɔbɛyɛɛ awofo a onnyi ohokafo ho asɛm wɔ mu. Da a wɔdze tintim do yɛ February  21, 2023, a Viking Press na wɔyɛɛ.[30][31] 

**Edwuma ahorow** 

Wɔ January  2021 mu no, Saint John kyerɛɛ Short Intensive Program (SIP) maa hɔn a wɔrehwehwɛ MBA wɔ Harvard Adwumayɛ Sukuu a wɔfrɛ no "Anatomy of a Badass".[32] 

### Dwumadzi, afotu, na adɔyɛ
Saint John dze #ShareTheMicNow Instagram nhyehyɛɛ no sii hɔ a ɔnye Luvvie Ajayi, Glennon Doyle, na Stacey Bendet ka ho. Wɔ June 10, 2020 no, ebibifo mbasiafo 52 faa Instagram feeds a ɔfa mbasiafo 52 a wɔwɔ akwannya akɛse ho dze twee adwen sii edwuma a wɔreyɛ no do wɔ kwan a ɔbɛyɛ a wɔbɛma nsesa aba. Saint John gyee Instagram akontaabu a ɔfa ebibifo mbasiafo tsitsir a ɔyɛ Elaine Welteroth, Angelica Ross, na Gia Peppers ka ho no gyee mbasiafo aborɔfo akontaabu a Julia Roberts, Elizabeth Warren, na Diane von Fürstenberg ka ho. 36] . 

Saint John adɔyɛ mbɔdzenbɔ no bi nye dɛ ogyinaa Pencils of Promise ananmu dɛ Wiase Nyinara ananmusifo wɔ Ghana na ɔsom wɔ Girls Who Code na Vital Voices boards mu.[37][38][39] Saint John yɛ panyin a  ɔma afotu wɔ Bagua a ɔhwɛ wɔ Wesleyan University do, ne sukuupɔn no mu.[1] Ɔsan nso yɛ Black Advisory Board for Impact no nyimpa , adɔyɛ a Council of Fashion Designers of America ayɛ dze edzi ebibifo a wɔeyi hɔn efri adzepam edwuma mu wɔ nhyehyɛɛ kwan do no ho edwuma.[40] 

Wɔ May 2022 mu no, wɔdze Saint John kɔɔ Amerika edwumayɛkuw a Wɔtɔn eguadze a w'agye Dzin no mu.[41] 

## N'abrabɔ mu nsɛm
Ɔhotefo Yohane waree Peter Ɔhotefo Yohane kosii sɛ owui wɔ afe 2013 mu.[42] Wɔwoo abofra baako.[18][43] 

## Abasobɔdze na enyimunyam
• 2015: *Billboard,* Top Women in Music[44] 

• 2016: *Billboard,* Female Executive of the Year[45] 

• 2016: *Fortune,* 40 Under 40[46] 

• 2017: Henry Crown Fellow in the Aspen Institute[7][47] 

*• Ad Age,* 50 Most Creative People, Innovators & Stars 40 Under 40 feature[48] 

*• Adweek*, Most Exciting Personalities in Advertising[10] 

*• Ebony,* 100 Powerful Executives

## Nhwɛdo