Sheena Lovia Boateng

**Sheena Lovia Boateng** nye nufialagã kpeɖeŋutɔ le Asitsatsa kple Dɔwɔnyawo Gbɔkpɔƒe le Ghana Yunivɛsiti ƒe Asitsasuku (UGBS) .Enye PearlRichards Foundation ƒe dɔdzikpɔlagã hã .Enye nyɔnu gbãtɔ si wu PhD nu le asitsatsa me tso Ghana Yunivɛsiti , eye wònye nyɔnu gbãtɔ si nye Nufialagã le Asitsatsa kple Dɔwɔnyawo me tso dɔwɔƒea. Boateng nye Nyɔnuwo le Suku kɔkɔwo me (WITE) ƒe habɔbɔ ɖola.

## Ðevimenɔɣi kple sukudede
Ezã eƒe tsitsime ƒe aɖewo le St. Monica ƒe Sekɛndrisuku si le Mampong-Asanti, si le Ashanti Nutome le Ghana. Ewu Ghana Yunivɛsiti nu kple asitsatsa ŋuti ɖaseɖigbalẽ eye emegbe wòxɔ eƒe MPhil kple PhD siaa le asitsatsa me le Ghana Yunivɛsiti ƒe Asitsasuku le ƒe 2013 me.

## Dᴐwᴐna

**Lovia** dze eƒe dɔ gɔme abe sukunufiala ene le Ghana Yunivɛsiti ƒe Asitsasuku (UGBS - University of Ghana Business School). Woɖoe nufiala le Asitsatsa kple Dɔwɔnyawo Gbɔkpɔƒe le August 15, 2019 dzi.  Efia asitsatsa eye wòwɔ numekuku le dijitaal asitsatsa, asitsatsa, kple elektrɔnik nusɔsrɔ̃ me.Le ƒe 2022 me la, wodoe ɖe ŋgɔ wòzu Nufialagã le Asitsatsa kple Dɔwɔnyawo ƒe Suku ƒe dɔwɔƒe eye wòwɔ dɔdzikpɔkpɔdɔwo hã, siwo dometɔ aɖewoe nye Kadododzikpɔla na Amegbetɔŋutinunya ƒe Kɔledzi le Ghana Yunivɛsiti. Le February 2025 me la, wodo Lovia ɖe ŋgɔ wòzu Nufialagã ƒe kpeɖeŋutɔ le Asitsatsa kple Asitsatsa me, eye wòzu nyɔnu gbãtɔ si xɔ nufialagã ƒe ɖoƒe le asitsatsa kple asitsatsa me le Ghana Yunivɛsiti.

Lovia ƒe numekukua ƒe lolome bliboa ku ɖe dɔ vovovowo ŋu eye nu vevi ade siwo ŋu wotsia dzi ɖo: Nuwɔna ƒe Asitsatsa, Ŋusẽkpɔɖeamedzi ƒe Asitsatsa, Atsyã kple Atsyɔ̃ɖoɖo ƒe Asitsatsa, Nunya Kple Dɔwɔnawo, Sukudede Mɔ̃ɖaŋununya kple Nusrɔ̃lawo ƒe Nuwɔwɔ Kple Wo Nɔewo, kple Ŋutsuwo Kple Nyɔnuwo Kple Digitál Mɔ̃wo.Eƒe nudzɔdzɔwo dometɔ aɖewoe nye parasocial interaction theory zazã le influencer marketing me, cue utilization theory le corporate branding me, kple nukpɔsusu ƒe ɖoɖo gbãtɔwo abe LEARN Model, si wotu ɖe Afrika ƒe kpɔɖeŋunyagbɔgblɔ me, kple DEQ (Domain Knowledge, Ethical Acumen, and Query Capabilities) ƒe ɖoɖo si wotsɔ dea generative AI me ɖe sukudede me.Enye agbalẽŋlɔla vevitɔ alo esi sɔ kplii le eƒe agbalẽnyalagãwo ƒe nyatakaka akpa gãtɔ me, siwo dometɔ aɖewoe nye magazine me nyati siwo ŋu Scopus-indexed, agbalẽ ƒe tawo, dɔwɔgbalẽ ŋutɔŋutɔ siwo ku ɖe SEM ŋu to AMOS kple SPSS zazã me, kple dɔwɔƒewo ƒe nyatakaka siwo wowɔ ɖekae.

Fifia enye Nuŋlɔla ƒe kpeɖeŋutɔ na Amegbetɔŋutinunya kple Hadomegbenɔnɔ Ŋuti Kadodowo, si nye Springer Nature Journal.Ewɔ dɔ le Emerald Emerging Markets Case Studies (UK) ƒe Nuŋlɔlawo ƒe Aɖaŋuɖoha me va yi eye wokpee be wòava ge ɖe Journal of Rural Business (University of West Alabama) ƒe nuŋlɔlawo ƒe habɔbɔ me. Enye Asitsatsa Ŋuti Nusrɔ̃ƒe ƒe Habɔbɔ me tɔ eye wota eƒe numekukuwo ɖe Nyatakakawo ƒe Ŋgɔyiyi, Dukɔwo Dome Gadzraɖoƒewo ƒe Asitsatsa Ŋuti Nuŋlɔɖigbalẽ, Ganyawo Ŋuti Dɔwɔƒe ƒe Asitsatsa Ŋuti Nyatakakagbalẽ, Dukɔwo Dome Asitsalawo ƒe Kadodowo ƒe Asitsatsa Kple Dɔwɔnyawo Ŋuti Nuŋlɔɖigbalẽ, Nusɔsrɔ̃ ƒe Nɔnɔme Siwo Me Nunya Le, kple Sukudede Mɔ̃ɖaŋununya ƒe Ðoɖowo Ŋuti Nuŋlɔɖigbalẽ me.Woda asi ɖe eƒe dɔ siwo wòwɔ tso dzesiwo ŋuti nufiafia ŋu dometɔ ɖeka dzi le International Journal of Bank Marketing me le ƒe 2019 me.

**Lovia Boateng** hã nye Nyɔnuwo le Suku kɔkɔwo me (WITE) Habɔbɔ, si tsɔ eɖokui na be yeado alɔ nyɔnuwo le sukudede me kple woƒe numekuku, ƒome, kple dɔwɔwɔ ƒe mɔzɔzɔwo.Eƒe ŋutega le hehenana kple asitsatsa si axɔ amewo katã ɖe eme, si ana mɔ̃ɖaŋununya nawɔ dɔ nyuie, eye wòanɔ te ɖe agbenyuinɔnɔ dzi la yi edzi le ɖoɖowo trɔm, de dzo sukuviwo me, eye wòle ŋusẽ dom nuto siwo le Ghana katã kple egodo.

## Agbalẽwo kple numekukuwo
**Boateng** trɔ asi le sukugbalẽ geɖe siwo ku ɖe dijitaal nu yeyewo dodo ɖe ŋgɔ, nunya wɔwɔe, kple dijitaal ganyawo ŋu eye wòkpe asi ɖe wo ŋu.

## Nusiwo ŋu woke ɖo