Anderl Kaplan

Da **Anderl Kaplan** (geborn ois **Andreas Marcus Kaplan** am 5. Oktoba 1977 in Minga) is a Professoa fia Marketing und Kommunikation an da ESCP Europe Wirtschafsschui.

## Lebn

Da Anderl Kaplan hod an Doktoagrad an da Universität zua Köln dalangt und an da HEC School of Management in Paris. Bei da Ofertigung vo seina Dissertation hod a an Foaschungsaufenthoit am INSEAD in Fontainebleau gmocht. Zuasätzli hod a oan Masta of Public Administration (MPA) an da École Nationale d'Administration (franzesische Houchschui fia Vawoitungswissnschoftn) in Strossburg gmocht, an MSc an da ESCP Europe und an BSc an da Ludwig-Maximilians-Universität Minga. Da Kaplan hod ois Professoa an da ESSEC Business School und am Institut d'études politiques de Paris (IEP de Paris) ogfangt. Ea is im Marquis Who's Who in the Woald glistet.  Der Anderl Kaplan unterrichtet hauptsächli Marketingkommunikation, Politikmarketing und Social Media.

## Foaschung

Sei Foaschung is im Berei vo da Social Media ogesiedelt. Bsonders hervoazuhebn is da Artikl “Users of the world, unite! The challenges and opportunities of social media”, dea wo in da Zeitschrift Business Horizons aussakema is. Dea Artikl definiad an Term Social Media und entwickelt a Klassifiziarung vo de unterschiedlichn Artn. Anno 2011 is dea Artikl vo Science Direct zum *Hottestn Article* vom Joar in da Kategoaie Business und Manogement auszoanet worn. Ebnfois 2011 hod a Platz 16 in da Listn vo de Top 25 Publikationa vo oin Kategorina zamma belegt.  Aa 2012 hod as afn easchtn Plotz vo de Science Direct “Top 25 Hottest Articles” in da Kategoaie Business und Management brocht und hod si afn 2. Plotz iba olle Kategorina wegg vabessad.  2013 hod da Professoa Kaplan vo de jearlichn Business Horizons in Best Article Award griagt, untastitzt vo Elsevier, fia sein Artikl “If you love something, let it go mobile: Mobile marketing and mobile social media 4x4” ”.  Nebn Social Media wia Twitter, Facebook oda Second Life, hod da Kaplan aa in de Bereiche Kundenbeziehungsmanagement, Mass Customization und Marketing in da effentlichn Vawoitung gorbad. Da Kaplan Anderl hod sei Orbat in an Haufa nationaln und internationaln wissenschoftlichn Zeitschriftn publiziad.

## Ausgwejde Vaeffentlichunga

* Kaplan Andreas (2018) “A School is a Building that Has 4 Walls - with Tomorrow Inside”: Toward the Reinvention of the Business School, Business Horizons.
* Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
* Kaplan Andreas (2015) European business and management (Vol. I - IV), Sage Publications Ltd., London
* Kaplan Andreas M.(2012) Social Media wird mobil: Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien, Marketing Review St. Gallen, 4, 16-20.
* Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129-139
* Kaplan Andreas M., Haenlein Michael (2012) The Britney Spears universe: Social media and viral marketing at its best, Business Horizons, 55(1), 27-31
* Kaplan Andreas (2011) Social media between the real and the virtual: How Facebook, YouTube & Co. can become an extension of the real life of their users - and sometimes even more, Prospective Strategique, 38 (Mars), 8-13
* Kaplan A.M., Haenlein M. (2011) The early bird catches the news: Nine things you should know about micro-blogging, Business Horizons, 54(2), 105-113
* Kaplan A.M., Haenlein M.  (2011) Two hearts in 3/4 time: How to waltz the Social Media – Viral Marketing dance, Business Horizons, 54(3), 253-263
* Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59-68

## Im Netz

* Hoamseitn
* ESCP Europe Profil
* Social Media Think Lab

## Beleg