npm package: @shashwatgtmalpha/impact-mcp-server
Description: IMPACT Framework MCP Server - B2B Positioning & Messaging Tools by Shashwat Ghosh
Author: Shashwat Ghosh
Latest version: 1.0.1

# IMPACT Framework MCP Server

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the **IMPACT Framework** by Shashwat Ghosh.

## What is the IMPACT Framework?

**Messaging & Positioning for Better Storytelling**

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

| Phase | Component | Key Question |
|-------|-----------|--------------|
| **I** | IDENTIFY Champions | Who are your ideal customers and internal advocates? |
| **M** | MAP Reality & Alternatives | What's the competitive landscape and status quo? |
| **P** | PINPOINT Unique Value | What makes you genuinely different and valuable? |
| **A** | ANCHOR in Right Market | What context makes your value obvious? |
| **C** | CRAFT Core Message | How do you communicate this clearly and memorably? |
| **T** | TRANSLATE to Execution | How do you bring this to life across channels? |

> "Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

## Installation

```bash
npx @shashwatgtmalpha/impact-mcp-server
```

Or install globally:

```bash
npm install -g @shashwatgtmalpha/impact-mcp-server
```

## Tools Included

| Tool | Description | Phase |
|------|-------------|-------|
| `impact_get_framework` | Get IMPACT Framework documentation | All |
| `impact_identify_champions` | Analyze ideal customers and internal champions | I |
| `impact_map_alternatives` | Map competitive landscape and alternatives | M |
| `impact_pinpoint_value` | Discover unique differentiation | P |
| `impact_anchor_market` | Select optimal market category | A |
| `impact_craft_message` | Create positioning statements | C |
| `impact_translate_execution` | Plan tactical deployment | T |
| `impact_full_audit` | Complete positioning audit | All |

## Usage Examples

### Example 1: Get Framework Overview

```json
{
  "tool": "impact_get_framework",
  "arguments": {
    "component": "overview"
  }
}
```

### Example 2: Identify Champions Analysis

```json
{
  "tool": "impact_identify_champions",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies",
    "typical_deal_size": "$50K ARR",
    "sales_cycle": "3-6 months"
  }
}
```

### Example 3: Craft Positioning Statement

```json
{
  "tool": "impact_craft_message",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting",
    "target_customer": "VP Sales at B2B SaaS companies",
    "category": "Revenue Intelligence",
    "key_differentiator": "uses actual buyer behavior signals",
    "main_alternative": "spreadsheet forecasting",
    "key_benefit": "95% forecast accuracy"
  }
}
```

### Example 4: Full Positioning Audit

```json
{
  "tool": "impact_full_audit",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies with 50-500 employees",
    "current_positioning": "The AI forecasting platform for modern sales teams",
    "main_competitors": "Clari, Gong, spreadsheets",
    "biggest_challenge": "Differentiating from larger competitors"
  }
}
```

## Framework Flow

The IMPACT Framework follows a logical progression:

```
Week 1-2: Research & Foundation (I + M)
    └── Customer Intelligence Audit
    └── Competitive Analysis
            ↓
Week 3-4: Positioning Strategy (P + A)
    └── Value Pyramid Builder
    └── Beachhead Strategy
            ↓
Week 5-6: Core Message Development (C)
    └── Positioning Statement
    └── Message Hierarchy
            ↓
Week 7-8: Tactical Execution (T)
    └── Multi-Channel Deployment
    └── Sales Enablement
```

## Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

- **IMPACT** (this server) - Positioning & Messaging
- **[EPIC](https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server)** - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

**Recommended flow:** IMPACT first (positioning) → then EPIC (go-to-market execution)

## Configuration

### Claude Desktop

Add to `claude_desktop_config.json`:

```json
{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}
```

### Claude Code

Add to `.mcp.json`:

```json
{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}
```

## Author

**Shashwat Ghosh**  
Founder, Helix GTM Consulting  
[LinkedIn](https://www.linkedin.com/in/shashwatghosh) | [GTM Alpha](https://shashwatgtm.github.io/gtm-alpha-consultation/)

## License

MIT

## Links

- [IMPACT Framework Notion Template](https://www.notion.so/marketplace/templates/ai-context-engineering-craft-framework)
- [EPIC Framework MCP Server](https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server)
- [GTM Alpha Consulting](https://shashwatgtm.github.io/gtm-alpha-consultation/)