npm package: @mondaydotcomorg/product-hub
Description: A curated collection of product management skills for Claude Code and Cursor - discovery, strategy, execution, communication, UX research, AI products, ceremonies, and Builders Kickoff 2026 learnings.
Author: monday.com Product Team
Latest version: 1.3.1

# product-hub

![Version](https://img.shields.io/badge/version-1.3.1-blue)
![License](https://img.shields.io/badge/license-MIT-green)
![Plugins](https://img.shields.io/badge/plugins-9-brightgreen)
![Skills](https://img.shields.io/badge/skills-56-orange)

A curated marketplace of product management skills for Claude Code and Cursor - discovery, strategy, execution, communication, UX research, AI products, ceremonies, and Builders Kickoff 2026 learnings.

Built by the monday.com Product Team to help PMs work smarter with AI.

## Available Plugins

| Plugin | Description | Skills | Key Skills |
|--------|-------------|:------:|------------|
| [product-comms](./plugins/comms/) | Product communication - PRDs, specs, presentations | 6 | writing-prds, positioning-messaging, giving-presentations, data-storytelling, writing-specs-designs, stakeholder-alignment |
| [product-discovery](./plugins/discovery/) | Product discovery and research | 9 | jobs-to-be-done, competitive-analysis, voice-of-customer, brainstorming, problem-definition, interview-analysis, competitor-alternatives, market-sizing-analysis, opportunity-solution-trees |
| [ai-products](./plugins/ai-products/) | AI product management | 5 | building-with-llms, ai-evals, ai-product-strategy, evaluating-new-technology, vibe-coding |
| [product-ceremonies](./plugins/ceremonies/) | Team ceremonies and rituals | 4 | team-rituals, running-offsites, running-decision-processes, post-mortems-retrospective |
| [product-execution](./plugins/execution/) | Product delivery and execution | 3 | prioritizing-roadmap, setting-okrs-goals, evaluating-trade-offs |
| [product-strategy](./plugins/strategy/) | Product strategy and planning | 4 | defining-product-vision, north-star-metrics, positioning-canvas, platform-strategy |
| [product-uxr](./plugins/uxr/) | UX research for PMs | 4 | conducting-user-interviews, usability-testing, designing-surveys, analyzing-user-feedback |
| [product-utils](./plugins/utils/) | Utility skills and meta-tools | 3 | writing-skills, find-skills, learn-from-content |
| [builders-kickoff-2026](./plugins/kickoff/) | Builders Kickoff 2026 product track | 18 | 7 session skills + 11 AI-era PM learnings |

## Quick Start

### Claude Code

```bash
# 1. Add the marketplace
/plugin marketplace add dapulse/product-hub

# 2. Install a plugin
/plugin install product-comms@product-hub

# 3. Use a skill
I need help with product storytelling using the hero's journey
```

### Cursor

```bash
# Install plugins directly with npx
npx -y @mondaydotcomorg/product-hub install comms DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install discovery DaPulse/product-hub

# Then use skills in Composer or Chat
# (Just describe what you need - skills activate automatically)
```

## Featured Skills

### Product Communication
- **writing-prds** - Write effective product requirements documents
- **positioning-messaging** - Define product positioning and messaging
- **stakeholder-alignment** - Align stakeholders across the organization
- **giving-presentations** - Create and deliver compelling presentations
- **data-storytelling** - Transform data into persuasive narratives
- **writing-specs-designs** - Write technical specs and design documents

### Product Discovery
- **jobs-to-be-done** - Apply JTBD framework to understand customer needs
- **competitive-analysis** - Analyze competitors and market positioning
- **problem-definition** - Define and frame product problems
- **opportunity-solution-trees** - Map opportunities to solutions (Teresa Torres)
- **voice-of-customer** - Analyze VoC data from Gong, Zendesk, Ada, and more
- **brainstorming** - Structured creative exploration before implementation
- **interview-analysis** - Synthesize findings from Notetaker recordings
- **competitor-alternatives** - Create competitor comparison and alternative pages
- **market-sizing-analysis** - Calculate TAM, SAM, SOM for market opportunities

### AI Products
- **building-with-llms** - Build products with LLM capabilities
- **ai-evals** - Evaluate AI product performance
- **ai-product-strategy** - Define AI product strategy
- **evaluating-new-technology** - Assess emerging technologies
- **vibe-coding** - Build software using AI coding tools

### Ceremonies
- **team-rituals** - Design effective team rituals
- **running-offsites** - Plan and run productive offsites
- **running-decision-processes** - Run effective decision-making processes
- **post-mortems-retrospective** - Learn from what happened

### Execution
- **prioritizing-roadmap** - Prioritize product roadmaps and backlogs
- **setting-okrs-goals** - Set effective OKRs and goals
- **evaluating-trade-offs** - Make better decisions between competing options

### Strategy
- **defining-product-vision** - Create compelling product visions
- **north-star-metrics** - Define north star metrics
- **positioning-canvas** - April Dunford's positioning framework
- **platform-strategy** - Design platform and marketplace strategies

### UX Research
- **conducting-user-interviews** - Run better customer and user interviews
- **usability-testing** - Conduct effective usability tests
- **designing-surveys** - Design effective surveys and feedback mechanisms
- **analyzing-user-feedback** - Synthesize and act on customer feedback

### Utils
- **writing-skills** - Create, test, and deploy agent skills (TDD-based)
- **find-skills** - Discover and install agent skills from the hub
- **learn-from-content** - Extract teachable insights from meetings, videos, and docs

### Builders Kickoff 2026

**Session Skills** — Direct captures from the product track:
- **product-vision-2026** - 2026 strategic direction (Omri Cohen & Orly Stern Izhaki)
- **agentic-product-thinking** - Framework for designing agentic products (Esty Yehuda)
- **context-strategy** - Context as competitive moat (Or Fridman & Dider Bollag)
- **ai-deck-builder** - Build presentations with AI (Maayan Shir)
- **pm-analytics-suite** - 5-agent analytics workflow (Orr Segev)
- **pm-methodology-as-code** - Turn PM playbooks into AI workflows (Yonatan Chocron)
- **hero-journey-storytelling** - Product storytelling with hero's journey (Amichay Even Chen)

**Learnings Skills** — AI-era PM competencies derived from cross-session themes:
- **ai-first-gtm** - Go-to-market when activation happens in the prompt
- **agent-quality-management** - Measure, track, and improve agent quality
- **outcome-driven-product** - Design for outcomes, not configuration
- **pm-code-fluency** - Practical guide for PMs pushing code to production
- **ai-native-ux** - Design interfaces when agents are first-class users
- **redefining-jtbd** - Reassess JTBD when AI changes the job
- **seat-model-alternatives** - Pricing when agents replace human seats
- **org-context-contribution** - Build organizational memory for AI agents
- **bold-decision-making** - When and how to make bold product bets
- **ai-pm-daily-practice** - Daily routines for the AI-era PM

## Installing Individual Plugins

### Claude Code

```bash
# First add the marketplace
/plugin marketplace add dapulse/product-hub

# Then install plugins
/plugin install product-comms@product-hub        # Communication skills
/plugin install product-discovery@product-hub    # Research skills
/plugin install ai-products@product-hub          # AI product skills
/plugin install product-ceremonies@product-hub   # Team ceremonies
/plugin install product-execution@product-hub    # Delivery & roadmapping
/plugin install product-strategy@product-hub     # Vision & OKRs
/plugin install product-uxr@product-hub          # UX research
/plugin install product-utils@product-hub        # Frameworks & tools
/plugin install builders-kickoff-2026@product-hub # Kickoff 2026 skills
```

### Cursor

```bash
# Install plugins with npx
npx -y @mondaydotcomorg/product-hub install comms DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install discovery DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install ai-products DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install ceremonies DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install execution DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install strategy DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install uxr DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install utils DaPulse/product-hub
npx -y @mondaydotcomorg/product-hub install kickoff DaPulse/product-hub
```

## Contributing

### Adding a New Skill

1. **Choose the right plugin** - Which category does your skill fit in?
2. **Create the skill** - Add a new directory under `plugins/<category>/skills/`
3. **Write SKILL.md** - Include skill description, instructions, and examples
4. **Add references** - Include any supporting materials in `references/`
5. **Submit a PR** - We review and merge quickly

### Skill Structure

```
plugins/<category>/skills/<skill-name>/
├── SKILL.md              # Main skill file
└── references/           # Optional supporting materials
    ├── examples.md
    └── templates.md
```

### Example SKILL.md

```markdown
---
name: my-skill
description: "What this skill does and when to use it"
metadata:
  version: 1.0.0
---

# Skill Name

Instructions for Claude on how to help the user...

## When to Use

...

## Process

...

## Templates

...
```

## Plugin Structure

Each plugin follows this structure:

```
plugins/<plugin-name>/
├── .claude-plugin/
│   └── plugin.json          # Plugin manifest
├── skills/                   # Skills directory
│   └── <skill-name>/
│       ├── SKILL.md
│       └── references/
└── README.md                 # Optional plugin documentation
```

## For monday.com PMs

This marketplace is designed specifically for monday.com product teams. Skills include:

- monday.com-specific examples and templates
- Integration with monday.com workflows
- Product kickoff materials and frameworks
- Internal best practices and methodologies

## Marketplace Extension

For Cursor users, we provide a **browsable marketplace extension** that makes it easy to discover and install plugins.

**Features:**
- 🔍 Search and filter plugins
- 📦 One-click installation
- 🎨 Beautiful UI integrated into Cursor
- 🔄 Auto-updates with new plugins

**Installation:**
1. Download from [Releases](https://github.com/DaPulse/product-hub/releases)
2. Install: `cursor --install-extension product-hub-marketplace-*.vsix`
3. Use: `Cmd+Shift+P` → "Product Hub: Open Marketplace"

See [extension/README.md](./extension/README.md) for details.

## Directory Structure

```
product-hub/
├── .claude-plugin/
│   └── marketplace.json      # Marketplace registry
├── bin/
│   └── cli.js                # npm CLI for installing plugins
├── extension/                # Marketplace extension for Cursor
│   ├── src/
│   └── package.json
├── plugins/
│   ├── ai-products/          # 5 skills — AI product management
│   ├── ceremonies/           # 4 skills — Team ceremonies
│   ├── comms/                # 6 skills — Communication skills
│   ├── discovery/            # 9 skills — Product discovery
│   ├── execution/            # 3 skills — Delivery and execution
│   ├── strategy/             # 4 skills — Product strategy
│   ├── uxr/                  # 4 skills — UX research
│   ├── utils/                # 3 skills — Meta-tools and utilities
│   └── kickoff/              # 18 skills — Builders Kickoff 2026
│       └── skills/
│           ├── <7 session skills>
│           └── <11 derived learnings skills>
├── package.json
└── README.md
```

## Support

- Questions: #ask-product-team
- Issues: [GitHub Issues](https://github.com/DaPulse/product-hub/issues)
- Contributions: PRs welcome!

## License

MIT