Title: Creating Brand Loyalty
Subtitle:  The Management of Power Positioning and Really Great Advertising
Description: "Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.
Subjects: Brand name products, Brand loyalty, Advertising, Produits de marque, Publicité, Fidélité à une marque, BUSINESS & ECONOMICS, Marketing, Research