Title: Now Is Too Late
First published: September 20, 2002
Description: Now your reputation can be attacked by anyone, anywhere, at any time. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens.
Subjects: Business, Commercial Journalism, Finance, Journalism, Commercial, Nonfiction, Professional
LC classification: PN4784.C7 B37 2003