Title: Trump University branding 101
Description: Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.    In Trump University Branding 101, you'll learn how to:     Build a powerful brand that increases the sales and profits of any business   Launch your entrepreneurial brand   Manage the differences between service branding and product branding   Develop a brand for your real estate investments   Make your brand far more than just a name or logo   Develop clear positioning and brand strategy   Successfully communicate your brand   Choose an appropriate brand name and logo   Reinvigorate a struggling brand   Use guerrilla branding for your small business   Build your own personal brand for career development   Keep your brand image consistent   Grow your brand over time   Use your brand to increase the overall value of your business
Subjects: Brand name products, Branding (Marketing), Business, Corporate image, Management, Nonfiction, Product management