Title: The manager as anthropologist
Description: In this paper we intend: 1) to examine some of the most familiar definitions of organizational culture in order to see why they prove inadequate; 2) to show how their inadequacy seriously misleads managers; 3) to offer a substantially different approach to the notion of culture based on recent advances in the field of anthropology; and 4) to illustrate at some length the usefulness to managers of this latter approach.