Title: The McDonaldization thesis
Subtitle: explorations and extensions
Subjects: McDonald's Corporation, Industrial efficiency, Social aspects of Retail trade, Industrial management, Consumption (Economics), Social aspects, Marketing, Influence, Retail trade, Franchises (Retail trade), Sociologie, Aspect social, Americanisation, Consommation (Economie politique), Cartes de credit, Mondialisation, Rationalisering, Travail, Franchises, Et la rationalisation, Influence (Literary, artistic, etc.), Societe de consommation, Sociale verandering, Restaurants-minute, BUSINESS & ECONOMICS, Consumptie, Social structure, United states, social conditions, 1980-, Fast food restaurants, Forecasting, Consumer behavior, Big business, Consumer credit, Social prediction, Food habits, Rationalization (Psychology)