Title: The future of global business
Description: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
Subjects: International business enterprises, Export marketing, International trade, International finance, Globalization, Entreprises multinationales, Commerce international, BUSINESS & ECONOMICS, Industries, General