Title: Generating buy-in
First published: 2004
Description: "Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to.

Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket.
Subjects: Persuasion (Psychology), Leadership, Communication in management, Bedrijfsovernames, Communicatie, Business Communication, General, Leiderschap, BUSINESS & ECONOMICS, Communication en gestion