Title: I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man
Description: "If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing / advertising campaigns in Canadian history: Black's is photography, Leon's don't pay a cent event, Zellers because... the lowest price is the law, CIBC seeing beyond, Rexall a pharmacy first. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success"--
Subjects: Advertising campaigns, BUSINESS & ECONOMICS, History, Advertising executives, Biography, General, Advertising, biography, Executives, biography, Canada, biography, Directeurs de la publicité, Biographies, Campagnes publicitaires, Histoire