Title: Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
Description: A start-to-finish program for addressing your #1 challenge: customer retentionWho’s stealing your customers? Why is it happening? How can you stop it? These are the toughest questions facing virtually every enterprise. Who Stole My Customer?? is your complete guide to planning and implementing customer loyalty processes that really work-because they’re built around what your customers really want.Harvey Thompson helps you view your business and its processes through your customer’s eyes … and you might be shocked at what you see. You’ll systematically discover the real drivers of customer loyalty in your business, so you can focus your customer relationship investments for maximum value. Drawing on his unsurpassed experience at IBM and other world-class enterprises, Thompson shows exactly how to rebuild every touchpoint around your customer’s needs ... and overcome every obstacle that stands in your way. You won’t just improve customer retention for a quarter or two: you’ll build resilient customer relationships that resist competition for years to come.Current customers are up to nine times as profitable as new ones, but keeping customers has never been tougher. Traditional "customer satisfaction" programs and "Have a Nice Day" platitudes won’t cut it anymore. It’s time you developed a customer-defined, outside-in vision of your business, plus the capabilities and infrastructure to make it real. Who Stole My Customer?? shows you how to do it. Harvey Thompson led customer-focused process improvement at Lou Gerstner’s IBM, helping to drive one of the greatest transformations in business history. Drawing on his experiences with IBM and other world-class enterp
Subjects: Business, Nonfiction