Title: The interactive corporation
First published: 1997
Description: The Interactive Corporation is organized for you to have quick to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, Allied Signal, Booz-Allen & Hamilton, Kaiser Permanente,  and The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations. The author analyzes the benefits of using interactive media.
Subjects: Multimedia systems in management, Interactive multimedia, Public relations
LC classification: HD30.212 .F47 1997