Title: According To Kotler
Subtitle: The World's Foremost Authority On Marketing Answers Your Questions
First published: May 30, 2005
Description: "According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--Jacket.
Subjects: Marketing