Title: Airlines
First published: November 2001
Description: Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations.
Subjects: Management, Airlines, Success in business, Airlines, management, Compagnies de transport aérien, Gestion, Succès dans les affaires
LC classification: HE9781 .H646 2002