Title: Designing brand identity
Description: "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
Subjects: Branding (Marketing), Brand name products, Design, Advertising, Trademarks, Marketing, Industrial design coordination