Title: Soft elements of success and failure in a merger's integration process
Description: This book goes into the depth of a unique acquisition process of a troubled but "useful" bank in one of the most flourished European emerging markets. It analysis under a qualitative approach the underneath reasons in the this so called merger, which in fact was a real bargain. The research presents the analysis of these reasons and the implicit and explicit impact on the acquiring bank, one of the largest in Central and Eastern Europe. Enjoy!