Title: Unternehmerische Ausgestaltung des internationalen Customer-Relationship-Management im vertikalen Vertriebssystem der Automobilindustrie
First published: 2007
Subjects: Automobile industry and trade, Case studies, Customer relations, DaimlerChrysler, Management, Vertical integration, Customer relations, management, Automobile industry and trade, germany
Places: Germany
LC classification: HF5415.5 .A46 2007