Title: Digital strategies for powerful corporate communications
First published: 2010
Description: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday's news.Rather than attempt to turn back the clockand reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding withbold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality,and exclusion.International corporate communications guru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central rolecorporate communications plays in virtually every organizational function...
Subjects: Computer network resources, Economic aspects of Digital communications, Communication in organizations, Communication in management, Digital communications, Economic aspects, Business networks, Barnes, Courtney M., Business, Nonfiction, Business communication
People: Courtney M. Barnes
LC classification: HD69.S8 .A74 2010