Title: Design like Apple
Description: "Implement the same principles that shaped Apple's approach to design  Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--&icirc;from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.  Offers behind-the-scenes stories from current and recent Apple insiders.   Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results   Delivers how-to lessons across design, marketing, and business strategy   Bridging creativity and commerce, this book will show you to how to truly Design Like Apple"--

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Subjects: Inc Apple Computer, Marketing, Product design, BUSINESS & ECONOMICS / General, Customer services, Apple computer, inc., Design