Title: Controversy creates cash
Description: The creator of World Championship Wrestling tells the story of the rise and fall of his organization in its head-to-head, no-holds-barred ratings war with WWE ("Nitro" vs. "Raw"), and how he helped shape the sports entertainment industry into the billion dollar business it is today.--From publisher description.
Subjects: Inc World Championship Wrestling, Wrestling, Inc World Wrestling Entertainment, History, Wrestlers, United states, biography
People: Eric Bischoff