Title: The death of a thousand cuts
First published: November 1, 2000
Description: "A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company.

The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond.".

"The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET.
Subjects: Public relations, Industrial relations, Corporate image, Demonstrations, Social pressure, Labor unions, Social responsibility of business, Business ethics, Negative goodwill, Corporations, Corporations, public relations, Labor unions, social aspects, Sociétés, Relations publiques, Syndicats, Entreprises, Image, Pression sociale, Manifestations, Écart d'acquisition négatif, Responsabilité sociale, Morale des affaires, Relations industrielles, BUSINESS & ECONOMICS
LC classification: HD59 .M257 2001