Title: Improving customer satisfaction, loyalty, and profit
Description: "By helping midlevel managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resources necessary to build a truly customer-oriented company. And by cementing the links between products, patrons, and profits, their book highlights the core competencies companies need to create both happy customers and the organizational know-how to keep them happy."--BOOK JACKET.
Subjects: Kundenmanagement, Umsatz, Beziehungsmarketing, Management-Informationssystem, Kundenbindung, Konsumentenverhalten, Kostenmanagement, Verbraucherzufriedenheit, Évaluation, Relations avec la clientèle, Consommateurs, Administração de empresas, Satisfaction, Customer loyalty, Consumer satisfaction, Fidélité, Consumidor, Customer relations, Marketing, New products, management