Title: Social psychology of consumer behavior
Description: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Subjects: Social psychology, Consumer behavior, Psychology, Consumers, Psychological aspects, Consommateurs, Comportement, Aspect psychologique, Psychologie sociale, BUSINESS & ECONOMICS, Verbraucherverhalten, Sozialpsychologie, Kundenforschung, Consumentengedrag, Sociale psychologie