Title: Connective branding
Subtitle: building brand equity in a demanding world
First published: 2008
Subjects: Management, Brand name products, Valuation, Branding (Marketing), Corporate image, Markenartikel, Markenpolitik, Erfolgsfaktor, Stakeholder, Marketing, Markenname, Business names, Management, employee participation
LC classification: HD69.B7 F57 2008