Title: Marketing planning for the pharmaceutical industry
First published: 1987
Description: "Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector."--Jacket.
Subjects: Marketing, Drugs, Planning, Medical care, Medical care, marketing, Pharmaceutical industry, POLITICAL SCIENCE, Public Policy, Social Security, Social Services & Welfare, Drug Industry, Economics, Marketing of Health Services