Title: Economics of international business
Description: This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
Subjects: Industries, Business, International Competition, Economics, Industrial organization (Economic theory), Research, International business enterprises, Methodology, International trade, Industrial policy, General, BUSINESS & ECONOMICS, Competition, international, Industrial organization (economic theory)