Title: Strategic electronic marketing
Description: "Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process.

Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.
Subjects: Database marketing, Telemarketing, Strategisch management, E-business, Business & Management, Internet, Sales & marketing, Business Law, Law, Business / Economics / Finance, Business/Economics, Marketing - Multilevel, Business & Financial, Commercial - General, E-commerce, Electronic Commerce, Online-Marketing, Strategisches Management, Marketing, Business &amp; economics, General