Title: Marketing communications
Description: "Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
Subjects: Merken, Communication in marketing, Advertising, Communicatie, Marketing, Marketingmix, Business communication
Places: Europe