Title: Whoever Makes the Most Mistakes Wins
Description: "Success in today's business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset - a new attitude toward success and failure - can transform managers' thinking, according to Richard Farson, author of the bestseller Management of the Absurd, and Ralph Keyes, author of the pathbreaking Changing it: Why We Take Risks, in this provocative new work."--Jacket.
Subjects: Technological innovations, Success in business, Success