Title: Vision aids in America
Description: "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Subjects: Ophthalmic lenses, Optical trade, Protective Eyeglasses, Eyeglass frame industry, Eyeglasses, Eyewear, History, Contact Lenses, History, 20th Century, History, 21st Century, Optometry
Places: United States