Title: Leadership brand
Subtitle: developing customer-focused leaders to drive performance and build lasting value
First published: 2007
Description: "In Leadership Brand. Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it." "Each chapter is packed with practical tools and assessments to help board members, senior executives, HR professionals, and others charged with building brands and leadership evaluate progress along the way, as a leadership brand is created and implemented."--Jacket.
Subjects: Leadership, Executive coaching, Organizational learning, Management decision making, Business & Economics, Business / Economics / Finance, Business/Economics, Business & Investing, Executives, training of
LC classification: HD57.7 .U44 2007