Title: Buying into sexy
Description: A report on how marketers, especially in the clothing industry, are selling a grown-up, sexy image to pre-teen girls. This program follows the daily lives of tween girls, recording their perceptions of fashion, celebrities, boys and themselves. Interviews with both concerned and clueless parents are included, as well as a glimpse into corporate decision making that impacts tween culture.
Subjects: Children and sex, Sex in advertising, Advertising and children, Preteens, Attitudes, Girls