Title: Confidential
Description: Corporate espionage has become, more than ever, a fact of life. Companies such as Microsoft, GE, & Procter & Gamble have entered the playing field in a big way, recruiting & training people to become skilled at digging up confidential information about their competitors. In this book, the preeminent expert in the field reveals how to uncover the competition's strategies & use them to your advantage. Whether you're looking to find out the design & price of a competitor's upcoming product or uncover the dangers of entering a new market, this primer offers effective strategies that anyone, from senior level executive to middle manager, can use to protect himself or herself & outwit the competition.
Subjects: Business intelligence, Trade secrets, Competition