Title: Corporate creativity
First published: 1997
Description: Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Subjects: Creative ability in business, Technological innovations, Management, Organizational learning, Organizational change, Organizational behavior, Organizational effectiveness
LC classification: HD53 .R6 1997